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A New Service in This Issue — The Film Buyer
E X H I B ITO RS
%F0©#
RAL
w
APRIL
:
MAY
DENNIS KING “The Vagabond King”
“YOUNG EAGLES” Buddy Rogers
“BENSON MURDER CASE” William Powell
GEORGE BANCROFT “Ladies Love Brutes”
“THE LIGHT OF WESTERN STARS”
“PARAMOUNT ON PARADE” 50 Stars
MAURICE CHEVALIER “The Big Pond”
“THE TEXAN” GARY COOPER
“RETURN OF FU MANCHU”
“YOUNG MAN OF MANHATTAN” 1930's best
selling novel
NANCY CARROLL “Devil’s Holiday”
CLARA BOW “True to the Navy”
JUNE
JULY
JACK OAKIE “The Social Lion
WILLIAM POWELL “Shadow of the Law”
“THE BORDER LEGION” Richard Arlen, Jack
Holt and Fay Wray
BUDDY ROGERS musical “Safety in Numbers”
GEORGE BANCROFT “The Caveman?’
SPECIAL EXTRA ATTRACTION!
“With Byrd at the South Pole”
HELEN KANE all-star “Dangerous Nan
McGrew”
GARY COOPER “Civilian Clothes”
JACK OAKIE “The Sap from Syracuse’
CLARA BOW
WILLIAM POWELL
•ARAMOUNT
Like the Start of A
a New Season m
ytunuit 71). 1017. at the Post Office at Cliicayo, III., under the act of March 3, 1879. Published
'M
Anril P)~0 J
WITHOUT PRE-PUSH "HELL
HARBOR" LIFTS LIBERTY
BUSINESS TO NEW HIGH
j
The filing time as Bhown in the date line on full-rate telegrams and day letters, and the time of receipt a| destination as shown on all messages, is STANDARD TIME.
Received at Chamber of Commerce Bldg., Cor. 7th. Ave. & Smithfield St., Pittsburgh, Pa.
1930 MAR 15 PM 11 42
WHA354 37 1 EXTRA NLWHT3894 WHEELING! WVIR 15
BERT STERN, MGR UNITED ARTISTS CORP
1014 FORBES ST PITTSBURGH PENN
OPENED UP TODAY WITH HELLS HARBOR WITHOUT ANY ADVANCED
ADVERTISING TO THE PUBLIC STOP BROKE ATTENDANCE REC0RD3
PRONOUNCED BY THE AUDIENCE THE HIT OF THE YEAR RECORDING
PERFECT STOP HELLS HARBOR IS A BOX OFFICE ATTRACTION
LIBERTY THEATRE LOUIS VELAS MANAGER
THE QUICKEST, SUREST AND SAFEST WAY TO SEND MONEY IS BY TELEGRAPH OR CABLE
HE-MAN ROMANCE RIDES FOOTLOOSE
AND FREE IN THIS STIRRING KING-
VELEZ SENSATION
From Detroit to Miami — New York to the West
Coast, “Hell Harbor” (the people’s choice for
entertainment) is dropping the coin of the
realm into showmen’s pockets in huge wads.
You should thank Mr. Velas for this tip.
PATRONS ARE REQUESTED TO FAVOR THE COMPANY BY CRITICISM AND SUGGESTION CONCERNING ITS SERVICE
Class of Service
This is a full-rate
Telegram or Cable-
gram unless its de-
ferred character is in-
dicated by a suitable
sign above or preced-
ing the address.
TERN
UNION
NEWCOMB CARLTON. PRESIOEN
J. C. WILLEVER. FIRST VICE-PRESIDENT
Presented by
Inspiration Pictures,lnc.
Gorgeous, dazzling
electric Lupe— Anita
in "Hell Harbor". A
pirate's daughter
for whose love men
forgot laws of life —
and took it at will.
HENRY
KING
made it
LURE
VELEZ
glorifies it
JEAN
HERSHOLT
gives it
the wallop
JOHN
HOLLAND
adds more
wallop
St. John
contributes
the humor
UNITED ARTISTS
PICTURE
April 5, 1930
EXHIBITORS HERALD-WORLD
KEEP YOUR EYES PEELER
FOR THE PARAMOUNT
CHRISTIES.’ says Film Fan
<J Liberty Magazine (2,300,000 readers) breaks rule of reviewing
features only and names a PARAMOUNT-CHRISTIE Talking Play high
up among the best of the month ! Photoplay Magazine (650,000
readers) two months in a row ranks PARAMOUNT - CHRISTIES
among the first ten films in merit, features and all ! <1 No wonder the
public’s ''keeping its eyes peeled” for PARAMOUNT-CHRISTIES. No
wonder exhibitors are feeling at the box office the mighty nation-wide
interest in these sparkling two-reelers !
*4*1
■wiL flnA
\ Marticd
nOol'
}jeU«vC
ift
Current
Hits
Released by
PARAMOUNT
4
EXHIBITORS HERALD-WORLD
April 5, 1930
ational
—and oh, what
a “KICK” at
the box-office
t
CHARLIE MURRAY • GEORGE SIDNEY
VERB GORDON ■ Kate Price WILLIAM JANIES CPAF'
presented by CARL LflEMMLE
nfiSQfli
April 5, 1930
EXHIBITORS HERALD-WORLD
5
I
Just a few of the bigger bookings-
RKO Circuit, (incl Greater N. Y.)
Griffith Circuit, Okla. City-
Blank Circuit, la.
Publix'Hostettler Circuit
Grombacher Circuit, Spokane
Hamrich Circuit, Seattle, Tacoma, Portland
McNeil Circuit, San Francisco
Balaban & KatS'Publix Circuit, Chicago
Fox Circuit, Los Angeles Division
Mountain Division, Butte & Salt Lake City
Midland Division, Kansas City
Frasier Division, St. Louis
Reed, Yenim 6? Hays Div., St. Louis
“ “ Finkelstein & Rosenberg Div., Seattle, Portland
“ “ Northwest Div., Seattle, Portland
No. Calif. Div., San Francisco
So. Calif. Div.
Principal Theatre Div.
Stanley Circuit, N. J.
Momand Circuit, Okla. City
Dent Publix Circuit, Texas
Leo Keiler Circuit, Ky.
Fox Metropolitan Theatres, N. Y. Div.
N. J. Div.
Consolidated Amuse. Co. Circuit, N. Y.
Comerford Amuse. Co., Philadelphia Dist.
Schine Circuit, Albany, Buffalo, Cincinnati, Cleveland
Butterfield Circuit, Detroit
E. J. Sparks, Jacksonville, Fla.
Lightman Circuit, Memphis
Crescent Amusement, Atlanta
Robb & Rowley Circuit, Texas, Okla.
Golden States Circuit, San Francisco
St. Louis Amusement Co. Circuit
Publix'Rickard'Nace Circuit, Arffi.
Walter Reed Circuit, N. J.
Seider Circuit, Long Island
Rosenblatt Circuit, N. J., Staten Island
Lee Ochs Circuit, N. Y. City
Harris Circuit, N. Y. City
Sidney Cohen Circuit, N. Y. City
Spring Cocalis Circuit, N. Y. City
Harris Amus’t Co., Pittsburgh, Pa.
Million Dollar Theatre, Los Angeles
Casino Theatre, San Francisco
Dickinson Circuit, Kansas City
Publix'Astec Theatre, San Antonio
Fator Theatre, Denver
Woods Theatre, Chicago
Alhambra Theatre, Milwaukee
Newark Theatre, Newark
RKO Orpheum, New Orleans
Rivoli Theatre, Baltimore, Md.
Keith’s Radio, Washington, D. C.
Lyceum, Winnipeg, Man.
Loew’s Capitol, Atlanta
K £s? C, Binghamton, N. Y.
Keith’s Temple, Rochester, N. Y.
Eckel, Syracuse, N. Y.
Park, Boston, Mass.
Lafayette, Buffalo
Fox'Schine, Albany, Buffalo
Broadway, Springfield
Virginian, Charleston, W. Va.
Palace, Hamilton, O.
Orpheum, Akron, O.
Keith’s Palace, Cleveland, O.
Strand, Canton, O.
State, Toledo, O.
Adams, Detroit, Mich.
State, Youngstown, O.
Grand, Columbus, O.
Capitol, Miami, Fla.
Warner’s, Memphis
Roger Sherman, New Haven
Goldstein Circuit, New Haven
Regal, Hartford, Conn.
Strand, Stamford, Conn.
6
EXHIBITORS HERALD-WORLD
April 5, 1930
16 Years Behind Now!
Just about a year ago, P. L. Thomson,
director of advertising for the Western
Electric organization, gave his much
discussed address on “Audited Circula-
tions” to the members of the Association
of Motion Picture Advertisers, in the
course of which he said:
“You are still satisfied to spend thou-
sands of your companies * dollars on
your guess as to the value of the in-
fluence of publications unsupported
by verified figures. And, gentlemen,
in this respect you are about
15 years behind the procession, when
you ought to be in the forefront.**
PiOJ'E: In the motion pic-
ture fields Exhibitors Herald -
World is the only member of
the Audit Bureau of Circuits*
tions and consequently the
only business paper supplying
the t* deertiser with audited
circulation statements •
comes trilling
Never has
an audible film been
recorded as flawlessly as
this feature. It is something
from which a reporter bounds with
glee to write about — a huge success.
...Mordaunt Hall, New York Times
Here is screen progress —thoroughly touching and effec-
tive. Seems bound to achieve a justified triumph.
...Richard Watts, Jr., New York Herald Tribune
Tender tale, fine cast, splendid direction make for four-
star premiere. Audience was wildly enthusiastic. The cast
and the way this story is filmed make it an outstanding
production of 1930. . . . Irene Thirer, New York Daily News
o lend a touch of
levity there is Farrell
Macdonald.
FOUR ★ ★ ★ ★ STARS
HIGHEST POSSIBLE RATING FOR A MOTION PICTURE
The 44th Street Theatre received a long-term
film tenant when an appreciative audience
witnessed the premiere showing of "Song O' My
Heart." ...Julia Shawell, New York Graphic
Mr. McCormack's delightful voice records marvellously
well on the screen and he brings a charm and ease of
manner to the picture, a pleasantly sentimental romance.
...Rose Pelswick, New York Journal
"Song O' My
Heart" is one of the
best stories unfolded upon
the screen in many a moon.
Surely if you have a grain of senti-
iment in you, you are going to fall
very hard for this one. This picture will
bring happiness to millions.
. . . George Gerhard, New York Evening World
Tender in its sentiment and triumphant in the record-
ing — it can be done, and here, indeed, it is done. You
must hear John McCormack singing.
...Quinn Martin, New York Morning World
There is no doubt about it, John McCormack's initial ven-
ture in the talking pictures is a decided success. Frank Bor-
zage has done a fine job of the direction. See it you must.
. . . William Boehnel, New York Telegram
'Twas a grand night at the Forty-Fourth Street Theatre
— applauded to the echo each of the eleven songs sung
by John McCormack. ,# ... Regina Crewe, New York American
McCormack acts with ease and great charm. His voice
is beautifully recorded. .. .Bland Johaneson,NewYork Daily Mirror manner of J. m.
Kerrigan were
— - s
*Published by
RED STAR MUSIC
w COMPANY
SONGS
are sung by
JOHN McCORMACK
THEN YOU'LL REMEMBER ME
A FAIRY STORY BY THE FIRE
JUST FOR TODAY
* I FEEL YOU NEAR ME
KITTY, MY LOVE
* THE ROSE OF TRALEE
LOUGHI SERENI E CARI
LITTLE BOY BLUE
IRELAND, MOTHER IRELAND
I HEAR YOU CALLING ME
* A PAIR OF BLUE EYES
with
Maureen O'Sullivan John Garrick Alice Joyc
J. M. Kerrigan Farrell Macdonald Tommy Cliffor
Edwin Schneider Effie Ellsler Emily Fitzrc
A talking and singing
Story by
MOVIETONE ROMANCE
TOM BARRY
Directed by
FRANK
BORZAGE
PRESENTED BY WILLIAM FOX
Pat
an exhibitor from Missouri who wires
"YOU ARE MAKING A TERRIBLE MISTAKE”
MR. TERRY RAMSAYE
PATHE EXCHANGE INC
Dear Terry As Audio Reviews Best Friend and Severest Critic
Cant Resist ^ i ri 1 1 *jr That You and
D
Phil Reisman and the Boys Are Making a Terrible Mistake in Putting Out Review in Only One Reel
stop Just Saw Number Thirteen and Believe Me Men I Could Have Stood Another Reel or So
Mr
of That Delicious Travelogue Called Quote A Night Out in Paris Unquote
~5\ ?,
Ani I Going to Give My Public When They Ask Me
> What Reason
Where Is the Rest of the Picture stop I’ll
Have to Say Thats AH There Is There Isut Any More Come Back Next Week Maybe There Will Be Cowboys
aud Indians
stop So You Can See Terry What a Fix I'm in Caut You and Phil Do Some-
thing About It Yours for the Review —
PAT HAY
Reply to Mr. Hay:
Dear Pat Youre Wrong On One Point stop Issue Number Fourteen of
Pathe Audio Review Has a Subject Called Quote Heaven Will Protect
the Working Girl Unquote Sorry about the Cowboys and Indians stop
Yours for Bigger and Better Mistakes —
TERRY RAMSAYE
editor of PATHE Audio REVIEW
- — arrrcr
,:1J-
Obey That
Impulse
aaa Set it now for good
mornings, good matinees
and good evenings. It’s
the sweetest box-office
natural in many a moon!
with
Ace natural of the season.
Packed with box-office sun-
shine. With "Crying For The
Carolines/' "Have A Little
Faith In Me" and five other
song hits blazing its popular-
ity. Whirlwind exploitation
LAWRENCE GRAY, ALEXANDER .
GRAY, BERNICE CLAIRE, LOUISE V
FAZENDA, FORD STERLING
INEZ COURTNEY, FRANK ALBERT-
SON, NATALIE MOORHEAD
by Remick Music Corp. and
Harms, Inc. Adapted from the
Broadway musical success
by Owen Davis, Lorenz
Hart, lyricist. Richard Rogers,
composer of the music.
a. a Directed by JOHN FRANCIS DILLON,
the man who gave you "SALLY" a a a
FIRST NATIONAL
and
VITA™*? PICTURE
• VITAPHONE" IS THE REGISTERED TRADE MARK OF THE VITAPHONF CORP DESIGNATING ITS PRODUCTS
EXHIBITORS
The
Independent
Film Trade
HERALD
Home
Office :
407 So. Dearborn St,
Paper
WORLD
Chicago
IN THIS ISSUE-
PRODUCTION CODE
Adoption of Production Code Is Step
Toward Screen Betterment — Adherence to
Laws Ratified by Hays Group Is Made Manda-
tory— New Principles Are Based on a Sound
and Reasonable Scheme — New Code Is Tre-
mendous Step Forward, Says Martin J. Quig-
ley in Editorial.
THE FILM BUYER
Complete Information on Pictures Is Pre-
sented in the Film Buyer, Section Two of
This Issue, as Practicable Service to Exhibi-
tors in Booking and Exploiting Productions
in Long and Short Feature Fields — Length,
Sound and Silent, Casts, Release Dates and
Theme Are Given.
COMPLETE INDEX TO CONTENTS
NEWS
Author of Hudson measure says he would be willing to waive
federal censorship proposal if Congress would agree to bar block
booking.
Introduction of measure in Pennsylvania to regulate minimum
length of long features is threatened by exhibitors’ association — -
Charges footages are below required length.
Blind leads blind — to theatre — Proposes exhibitors admit blind
person and guide for one admission— M P P D A is accused of
paying retainers to prevent interference.
Universal limits production to twenty features at cost of fifty—
Number of short pictures also to be reduced, says Carl Laemmle.
DEPARTMENTS
Short Features 43
Music and Talent 47
The Theatre 44
Classified Advertising 52
What the Picture Did for Me 54
Chicago Personalities, by J. F 58
FEATURES
Service on Pictures 37
The Voice of the Industry (Letters from Readers) 53
Motion Picture Finance 18
Hollywood, by Douglas Hodges 27
Broadway 14
Sound Pictures 38
Pictorial Section 19
J. C. Jenkins — His Colyum 42
ADVERTISEMENTS
FILM, SOUND AND EQUIPMENT — Paramount, United Artists,
Eastman Kodak, Metro-Goldwyn-Mayer, Fox, First National, Uni-
versal, Pathe, Columbia, Radiotone Pictures Corporation, A. R.
Boyd Enterprises, Bell and Howell, Beaded Screen Corporation,
Weber Machine Company, Racon Electric Corporation.
MUSIC AND TALENT — Leo Feist, Inc., M. Witmark and Sons,
Doris Roche, Julia Dawn.
CHICAGO
407 South Dearborns St. Telephone Harrison 0036-37-38
Cable Address : Quigpubco
EDWIN S. CLIFFORD, General Manager
JAY M. SHRECK, Managing Editor
GEORGE CLIFFORD, Business Manager
ERNEST A. ROVELSTAD, News Editor
HOLLYWOOD
1605 North Cahuenga St. Telephone Gladstone 2118-2119
DOUGLAS HODGES
West Coast Manager
EDITORIAL
AND
ADVERTISING
OFFICES
NEW YORK
565 Fifth Avenue Telephone Wickersham 2366-2367
PETER VISCHER, New York Manager
HERBERT FECKE and RAYMOND GALLO
Advertising Representatives
LONDON I
THE BIOSCOPE
Faraday House
8-10 Charing Cross Rd., W. C. 2
SUBSCRIPTION RATES: United States and its possessions. Canada and all countries of the Americas— S3. 00 per year: Great Britain and its colonies £1 per year.
Other foreign countries— S5.00 per year. Single copies 25 cents. Advertising rate cards and Audit Bureau of Circulations statements furnished upon application.
The HERALD-WORLD assumes no responsibility for the return of unsolicited manuscripts. No manuscripts are returned unless authors so request.
Editorial
BY MARTIN J. QUIGLEY
The New Production Code
ANEW code to govern the making of motion pictures,
which emphasizes and provides for the moral and
ethical requirements of screen entertainment, has been
evolved. Announcement of this fact is made by the Motion
Picture Producers & Distributors of America.
The new code was worked out in Hollywood in confer-
ences participated in by all of the leading producers or
their authorized representatives, and it is enthusiastically
presented by them as their notice to the world that the
moral significance of motion pictures is fully recognized
and that it is the determination of the producers to make
only such product as will conform with sound and reason-
able standards of morality.
The new code has been accepted and approved by the
board of directors of the Producers & Distributors Associa-
tion, which gives it the industry’s endorsement and at the
same time makes it the established rule and regulation of
the business. There are, of course, certain smaller, inde-
pendent units in production which are not governed by the
association’s procedure, but conformance by them with the
new regulations, which represent a vital safeguard to the
future of the business, is promised.
AAA
THIS new code is the outgrowth of a long and vigorous
struggle of the industry to protect screen entertainment
against various tendencies which very naturally have crept
in in the competition for box office success. It is everlast-
ingly to the credit of the motion picture business that this
industry, more than any other factor in the whole amuse-
ment world from the earliest times, has, as an industry,
recognized its responsibility to the public on the point of
clean entertainment. It is, of course, true that in individual
cases this responsibility has been avoided and evaded but
the predominant influence of the industry as a whole has
been consistently on the side of wholesome entertainment.
The fact that this recognition has been present and con-
tinues present is the underlying reason which has made
the adoption of this new code possible— and this new code,
it may confidently be declared, is a tremendous step for-
ward. It is a tremendous step forward in all of those mat-
ters with which churchmen and educators are particularly
concerned. It is a tremendous step forward in the immedi-
ate concerns of the industry because it offers excellent
promise of being the means toward correcting present
abuses and at the same time providing against the repeti-
tion of these abuses in the future. And, it may unreservedly
be declared, if the industry should fail to protect itself
against these abuses there will be built up against it a
wall of opposition created by leaders of public opinion
which will both curtail the immediate possibilities of the
industry and seriously interfere with its future develop-
ment as well.
The new code supplants earlier steps in this direction.
The introduction of sound brought with it certain new
problems but prior to this code, together with the detailed
statement of the principles involved which has been made
available to all producers, the industry never had a clear-
cut and definite statement of the moral principles involved
for its guidance in the preparation of screen entertainment.
Because no such definite statement of principles had ever
been agreed upon and accepted it was unavoidable that
there should have been a wide divergence of opinion on
what was and what was not permissible.
The new code, which is printed elsewhere in this issue,
together with a detailed analysis of the problem which
producers now have as a working guide, supplies for the
first time such a definite statement of principles. The prin-
ciples, we believe, will be subscribed to and endorsed by
churchmen and educators generally. They provide for
sound and reasonable regulation and at the same time they
will in no way interfere with the possibilities of screen
entertainment in its box office consideration.
AAA
THE effectiveness of the new code, in its influence upon
the morality of pictures and in quieting the criticisms
of the public, depends, of course, upon the degree of good
faith which is exhibited toward it in Hollywood. And
beyond this, also, its effectiveness will depend upon its
being thoroughly understood and appreciated by the per-
sons in the studios who in their daily work give to the
motion picture the character in which it eventually pre-
sents itself to the public. It is essential that steps be taken
to accomplish this thorough understanding in Hollywood
and in the New York studios.
Very wisely and at the same time indicating a high de-
gree of determination and sincerity in the matter, the
producers have worked out a scheme of operation under
the code which strongly argues that the code is to them a
matter of faith and not a matter of form. The scheme
makes a committee representing all of the important pro-
ducers responsible for the issuance of any subject about
which there is a question. At the election of this commit-
tee any picture which is held to violate the principles of
the code will not be distributed.
In addition the producers’ association in Hollywood has
undertaken to provide facilities for consultation with pro-
ducers on all questionable themes and situations. In this
way, the producer is given excellent opportunities to guard
in advance against mistakes which if carried through in the
finished picture may prove very costly by an action of the
producers’ committee in rejecting the subject.
An added possibility of the new code is its effect upon
political censorship. Many persons of importance and
influence have either favored motion picture censorship or
refrained from opposing it on the grounds that it was a
needed safeguard until such time as the industry took
further steps along the line of self-discipline. Sucb steps
have been taken. Self-discipline, which in this case means
the elimination of questionable material at the source, is
the only thoroughly workable and effective means of pro-
viding for uniformly wholesome screen entertainment.
The new code promises this result. To the end of realiz-
ing the earliest and fullest possibilities of this promise the
industry in all of its branches should contribute sincere
and enthusiastic support.
Exhibitors HERALD-WORLD * MARTIN J. QUIGLEY, Publisher and Editor
Incorporating Exhibitors Herald, founded 1915; Moving Picture World, founded 1907; Motography, founded 1909; The Film Index, founded 1906
Published every Wednesday by Quigley Publishing Company, 407 S. Dearborn Street, Chicago; Martin J. Quigley, President; Edwin S. Clifford, Secretary; George
Clifford , Assistant Treasurer. Member Audit Bureau of Circulations. All contents copyrighted 1930 by Quigley Publishing Company. All editorial and business corre-
spondence should be addressed to the Chicago office. Other publications: Better Theatres, devoted to the construction, equipment and operation of theatres, pub-
fished every fourth week in conjunction with Exhibitors Herald-World; The Motion Picture Almanac, Pictures and Personalities, published annually; Th* Chi-
cagoan and Polo, Class publications.
EXHIBITORS HERALD-WORLD
II
April 5, 1930
Adoption of Production Code Is
Step Toward Screen Betterment
Sponsor Code
WILL H. HAYS
President of Motion Picture Pro-
ducers & Distributors of America.
CECIL B. DeMILLE
President of the Association of
Motion Picture Producers, Inc.
Adherence to Laws Ratified by
Hays Group Is Made Mandatory
New Principles Are Based on a Sound and Reasonable
Scheme of Regulation
(Special to the Herald-World)
NEW YORK, April 1.- — A code of principles to govern the production
of motion pictures has been subscribed to by the predominating factors in
production, the Motion Picture Producers 8C Distributors of America and
the Association of Motion Picture Producers, the latter the Hollywood ally
of the Hays group.
This stride toward screen betterment and self-government is considered the
most progressive in the history of motion pictures.
Twenty companies have subscribed to the new standards, which were rati-
fied at a meeting March 31 of the directors of the M P P D A. These com-
panies are:
Art Cinema Corporation ( United Artists), Christie Company, Inc., Colum-
bia Pictures Corporation, Cecil B. DeMille Productions, Inc., Educational
Studios, Inc., First National Pictures, Inc., Fox Film Corporation, Gloria
Productions, Inc., Samuel Goldivyn, Inc., Inspiration Pictures, Inc., Harold
Lloyd Corporation, Metro-Goldwyn-Mayer Studios, Inc., Paramount Famous
Lasky Corporation, Pathe Studios, Inc., R K 0 Productions, Inc., Hal Roach
Studios, Inc., Mack Sennett Studio, Tiffany Productions, Inc., Universal Pic-
tures Corporation and Warner Brothers Pictures, Inc.
This code, designed to govern the portrayal of crimes against the law, sex,
vulgarity, obscenity, profanity, costumes, dances, religion and repellent sub-
jects, was formulated after intensive study by members of the industry and,
according to Will H. Hays, by church leaders, leaders in the field of child
education, representatives of women’s clubs, educators, psychologists, drama-
tists “and other students of our moral, social and family problems.”
An edict, adopted as supplementary to the code, makes adherence to this
body of laws regulating the conduct of production mandatory.
No prints for distribution shall be made until the picture has been approved
by the Association of Motion Picture Producers. Should the decision be that
the picture, either in theme or treatment, violates the provisions of the code,
changes ivill be indicated and ordered.
This decision, if contrary to the views of the producing company, may be
appealed, first to a production committee of three and finally to the board of
directors of the Motion Picture Producers 8C Distributors of America.
The full personnel of the production committee from which three are
chosen to render decision in each individual case includes 17 executives of
Coast studios. None of the three chosen can be associated in any way with
the studio of the company whose picture is being judged.
The new code is prefaced by a resolution which provides for uniform
interpretation of all its provisions. “Every step of this procedure,” Mr.
Hays explained, “is an act of self-government and voluntary self-discipline
within the industry. Production managers will have available the best
experience and advice of the industry as a whole, as well as the constructive
criticisms and suggestions which the industry draws from the socially-minded
groups whose cooperation it is receiving.
“From the choice of the script to the completion of the picture, the com-
plete machinery of self-guidance which the industry has built up will super-
vise the interpretation of the code and its translation into picture values.
The code will be enforced through the intelligent practicability derived from
consultation between those who want to make pictures better and those who
want to see them better.”
12
EXHIBITORS HERALD-WORLD
April 5, 1930
A CODE
Regulating Production of Motion Pictures
Formulated by the Association of Motion Picture
Producers, Inc., and the Motion Picture Pro-
ducers & Distributors of America, Inc.
Motion picture producers recognize the high trust
and confidence which have been placed in them by the
people of the world and which have made motion pic-
tures a universal form of entertainment.
They recognize their responsibility to the public
because of this trust and because entertainment and art
are important influences in the life of a nation.
Hence, though regarding motion pictures primarily
as entertainment without any explicit purpose of teach-
ing or propaganda, they know that the motion picture
within its own field of entertainment may be directly
responsible for spiritual or moral progress, for higher
types of social life, and for much correct thinking.
During the rapid transition from silent to talking pic-
tures they have realized the necessity and the oppor-
tunity of subscribing to a Code to govern the production
of talking pictures and of reacknowledging this respon-
sibility.
On their part, they ask from the public and from
public leaders a sympathetic understanding of their
purposes and problems and a spirit of cooperation that
will allow them the freedom and opportunity necessary
to bring the motion picture to a still higher level of
wholesome entertainment for all the people.
GENERAL PRINCIPLES
1. No picture shall be produced which will lower the
moral standards of those who see it. Hence the sympa-
thy of the audience should never be thrown to the side
of crime, wrong-doing, evil or sin.
Will H. Hays Re-elected
(Special to the Herald-World)
NEW YORK, April 1. — Members of the MPPDA
and a number of other producers yesterday ratified Will
H. Hays’ new Code of Motion Picture Morals. The
MPPDA at its meeting of the board of directors, re-
turned to office Hays as president ; Carl E. Milliken,
secretary ; F. L. Herron, treasurer, and George Borth-
wick, assistant treasurer. Among those present were
Hiram S. Brown, Charles H. Christie, R. H. Cochrane,
E. W. Hammons, Nicholas Schenck, Albert Warner,
Harry Warner and Adolph Zukor.
2. Correct standards of life, subject only to the
requirements of drama and entertainment, shall be
presented.
3. Law, natural or human, shall not be ridiculed,
nor shall sympathy be created for its violation.
PARTICULAR APPLICATIONS
I. — CRIMES AGAINST THE LAW. These shall
never be presented in such a way as to throw
sympathy with the crime as against law and
justice or to inspire others with a desire for
imitation.
1. Murder
a. The technique of murder must be pre-
sented in a way that will not inspire
imitation.
b. Brutal killings are not to be presented
in detail.
c. Revenge in modern times shall not be
justified.
2. Methods of Crime should not be explicitly
presented:
a. Theft, robbery, safe-cracking, and dy-
namiting of trains, mines, buildings,
etc., should not be detailed in method.
b. Arson must be subject to the same
safeguards.
c. The use of firearms should be re-
stricted to essentials.
d. Methods of smuggling should not be
presented.
3. Illegal drug traffic must never be pre-
sented.
4. The use of liquor in American life, when
not required by the plot or for proper
characterization, will not be shown.
II. — SEX. The sanctity of the institution of mar-
riage and the home shall be upheld. Pictures
shall not infer that low forms of sex relation-
ship are the accepted or common thing.
1. Adultery, sometimes necessary plot mate-
rial, must not be explicitly treated, or
justified, or presented attractively.
April 5, 1930
EXHIBITORS HERALD-WORLD
13
2. Scenes of Passion.
a. They should not be introduced when
not essential to the plot.
h. Excessive and lustful kissing, lustful
embraces, suggestive postures and ges-
tures, are not to be shown.
c. In general passion should so be treated
that these scenes do not stimulate the
lower and baser element.
3. Seduction or Rape
a. They should never be more than sug-
gested, and only when essential for the
plot, and even then never shown by
explicit method.
b. They are never the proper subject for
comedy.
4. Sex perversion or any inference to it is
forbidden.
5. White slavery shall not be treated.
»
6. Miscegenation (sex relationships between
the white and black races) is forbidden.
7. Sex hygiene and venereal diseases are not
subjects for motion pictures.
8. Scenes of actual child birth , in fact or in
silhouette, are never to be presented.
9. Children s sex organs are never to be
exposed.
III. — VULGARITY. The treatment of low, dis-
gusting, unpleasant, though not necessarily
evil, subjects should be subject always to the
dictate of good taste and a regard for the sensi-
bilities of the audience.
IV. — OBSCENITY. Obscenity in word, gesture,
reference, song, joke, or by suggestion (even
when likely to be understood only by part of
the audience) is forbidden.
V. — PROFANITY. Pointed profanity (this in-
cludes the words, God, Lord, Jesus, Christ —
unless used reverently — Hell, S.O.B., damn.
Gawd), or every other profane or vulgar
expression however used, is forbidden.
VI .—COSTUME
1. Complete nudity is never permitted. This
includes nudity in fact or in silhouette, or
any lecherous or licentious notice thereof
by other characters in the picture.
2. Undressing scenes should be avoided, and
never used save where essential to the plot.
3. Indecent or undue exposure is forbidden.
4. Dancing costumes intended to permit un-
due exposure or indecent movements in
the dance are forbidden.
VII. — DANCES
1. Dances suggesting or representing sexual
actions or indecent passion are forbidden.
2. Dances which emphasize indecent move-
ments are to be regarded as obscene.
VIII. — RELIGION
1. No film or episode may throw ridicule on
any religious faith.
2. Ministers of religion in their character as
ministers of religion should not he used as
comic characters or as villains.
3. Ceremonies of any definite religion should
be carefully and respectfully handled.
IX. — LOCATIONS. The treatment of bedrooms
must be governed by good taste and delicacy.
X.— NATIONAL FEELINGS
1. The use of the Flag shall be consistently
respectful.
2. The history, institutions, prominent people
and citizenry of other nations shall be
represented fairly.
XI. — TITLES. Salacious, indecent, or obscene titles
shall not he used.
XII. — REPELLENT SUBJECTS. The following
subjects must be treated within the careful
limits of good taste:
1. Actual hangings or electrocutions as legal
punishments for crime.
2. Third Degree methods.
3. Brutality and possibly gruesomeness.
4. Branding of people or animals.
5. Apparent cruelty to children or animals.
6. The sale of women, or a woman selling her
virtue.
7. Surgical operations.
Films Increase Exports
(Special to the Herald-World)
NEW YORK, April 1. — The increased spiral of de-
mand, at home and abroad, for American manufactured
products, is the real basis for future prosperity in the
United States, and motion pictures are a major factor
in creating that demand. Will H. Hays, president of
the Motion Picture Producers & Distributors of Amer-
ica, told the nation over a chain of 32 broadcasting sta-
tions Saturday night. The address was on the “ New
Business World ” series sponsored by “ The Nation’s
Business.”
14
EXHIBITORS HERALD-WORLD
April 5, 1930
Lobby Entertainment
THE problem of what to do with the mobs that storm your
box office and can’t get into the theatre has been rather
deftly solved by the wise officials who run the Paramount.
They have looked around the staff and found an assistant
booker and an usher who know how to play the piano and
sing.
Gentlemen, please meet Bernard Brooks, assistant booker
for the Paramount Brooklyn exchange, who warbles a tune
or two when properly encouraged. And this other chap here,
this fellow at the piano, is William Kettle, who apparently
would rather tease the ivories than usher a patron.
In the evenings and on Saturday and Sunday afternoons,
when the crowds begin to get
so big at the Paramount that
they are led into the lobby and
allowed to stand there behind
ropes, waiting for a chance to
get into the auditorium and
see something, these two boys
put on their act. They’re good
too and the crowd likes what
they do, which, obviously, con-
sists of plugs for Paramount
songs and the repetition of
numbers played on the organ
by J esse Crawford.
This leads to an idea.
I should say that exhibitors
and theatre managers all over
the country, particularly those
thousands who are bothered
by too many customers, ought
to give their staffs a good going
over. How do you know but
that the two boys who take
care of the furnace aren’t an-
other Amos an’ Andy in dis-
guise? How about that fellow
with the whiskbroom, he
might be another Will Rogers!
Why, the gal in the cage might
turn out to be Pert Kelton,
or Fanny Brice, or Marie
Dressier!
And there’s the quartet!
What usher staff doesn’t have
its “barber shop four”? And
if they’re good, what better
setting for them to plead with
“Adeline” than in the lobby?
There is this one objection
to the plan. It seems very silly
to be giving something for
nothing. Perhaps the motion
picture cathedral of the future
will be an edifice consisting of
a number of lobbies, into
which you pass progressively,
at a price, until you finally
succeed in reaching the theatre
proper.
Barrymore, Comedian
MAN’S memory is notoriously short, but I must say I was
considerably surprised to find the Metropolitan critics
doing handsprings because they just discovered that John
Barrymore could do comedy! The reason for this comment
is, of course, the amazingly funny performance given by
Barrymore in “The Man from Blankley’s” just brought to
Broadway by the brothers Warner.
That was rather a curious event anyway. Hardly a word of
publicity or exploitation preceded the picture, which may
have been caused somewhat by the fact that during the days
just before the picture went into the Central theatre Sam
Morris and Abe Waxman, Warner chiefs in these matters,
were on a train back from the
Coast.
However, it is possible that
the Warners didn’t want to
make too much of a fuss over
Barrymore’s career, either on
they had gone to such expense
and trouble in building him up
as the great lover. Or perhaps
they were so proud of the pic-
ture, and of Barrymore’s per-
formance, that they felt “The
Man from Blankley’s” could
come in cold and knock them
dead.
Far be it from me to launch
into a description of John
Barrymore’s career, either on
the stage or on the screen.
Certainly enough is known
about him to make an expres-
sion of surprise unnecessary
when it develops that he can
do comedy. Why, one might
take it for granted that he can
do anything!
However, anyone who knows
anything about pictures at all
cannot have forgotten the gor-
geous comedies made by Barry-
more when he was first break-
ing into pictures, to say
nothing of such stage produc-
tions as “The Fortune Hunter,”
“A Slice of Life,” “The Affairs
of Anatol.” How about that
grand comedy called “The Man
from Mexico” and how about
“Raffles” and “Here Comes the
Bride”?
I see no reason why exhibi-
tors shouldn’t take “The Man
from Blankley’s” and hop to it
with both feet. Here is as
funny a show as you’ve ever
shown and Barrymore is better
than ever.
— PETER VI SC HER.
~ The Sound ^ox' -
Credit Joe Cowan with the gag of the week. It seems
one of the largest film companies hired a famous author, at
a tremendous salary, to adapt a certain story. The famous
author secluded himself for six weeks in his hotel and
labored day and night on his script. He claimed hei had
never put as much energy into his own books. On the
seventh week, with the job almost done, his telephone rang.
It was the president of the company himself. “Sorry, old
man,” said the president, “you’ll have to stop that assignment,
I just found out we don’t own the story.”
AAA
Lou Weinberg claims authorship of this gag: The reason
Amos and Andy can’t appear in motion pictures is because
Pepsodent removes film.
AAA
There was trouble in the Barge Office yesterday. John
Barrymore was having his picture taken for a passport and
refused to pose for anything but a profile shot.
AAA
There’s a fellow in Hoboken who’s been seeing every per-
formance of a certain Mack Sennett comedy since the bill
opened last week. The manager asked him the reason for his
constant attendance. “It’s this way,” said the genius, “in that
comedy there’s a scene where twenty bathing beauties are
undressing, and just before they actually get interesting a train
comes along and shuts off the view. Some day that train’s going
to be late, and here’s where I’ll be when it happens.”
AAA
I know the dumbest girl in the whole world. She’s been
reading in the papers how all the movie actresses are taking
voice culture lessons to better equip themselves for talkies.
The ones that started these voice lessons first, of course,
are in most demand. Knowing this, she came upon an item
in the paper that said the wide screen is sure to supplant the
screen now used. And what did this dope do? She began
to eat fattening foods !
AAA
I had an argument with a publicity man yesterday. “You
dirty so and big,” he swore, “just for that last crack I won’t
send you another line of publicity.”
AAA
One of the scenes reported cut from “Be Yourself.” Harry
Green, who has the part of the shyster lawyer, is trying to get
a stick of gum from a slot machine after having deposited a
penny. For five minutes he shakes and wrestles the machine.
“Ah,” he finally says, “an anti-Semite.”
AAA
Dear Editor:
I know this is short but I got a date. In exactly two hours
and fifteen minutes I’m going to meet Marilyn Miller at Grand
Central station. We’re both going to Hollywood, and on the
same train, and I know I’m lucky. We’ll drop in on you in
Chicago. NORMAN KRASNA
April 5, 1930
EXHIBITORS HERALD-WORLD
15
Hudson Might Drop Censor Plea
To Assure Ban on Block Booking
Adding Federal Censorship to
State Means Muddle, Foe W ams
Representative Bloom Points Out That One City Rejects
What Another Board Approves
By FRANCIS M. BURT
WASHINGTON, April 1. — Censorship phases of the Hudson motion picture
bill might be abandoned by the wayside if by so doing Congress could be per-
suaded to enact the remainder of the measure, dealing with block and blind
booking, it was indicated last week by Representative Grant M. Hudson of
Michigan.
“I am not concerned with the censorship of this matter but I am concerned
with this unfair federal trade practice of block booking and blind booking,”
Hudson declared. “I want that done away with and that is the main intent
of the bill.”
Borrow Fleet for
Film ? 100 Millions !
(Special to the Herald-World)
LONDON , April 1. — Bruce Woolf e,
director for an English Film Com-
pany here, asked for the loan of three
British battleships and seven de-
stroyers for a war picture he is
directing. It was agreed to let him
use the ships providing he gave in-
surance of $100,000,000, the value of
the ships.
Woolfe inquired of the Lloyds In-
surance Company and found that
premiums on the insurance would be
around $500,000 for ten days’ use.
Yes, the idea was abandoned.
Two More Sound Stages to
Grace Fox Movietone City
In $20,000,000 Program
1930-31 Calls for 52 Productions;
Grandeur and Fox Color
Important
(Special to the Herald-World)
HOLLYWOOD, April 1. — Two additional
sound stages are to be started immediately at
Fox Movietone City, as a result of the in-
creased program, in which 52 productions at
an estimated cost of $20,000,000 are sched-
uled for 1930-31. Grandeur and Fox color
will form an important part of the program.
The new stages will be 212x140 feet, and
when they are completed, there will be four-
teen active sound stages at Fox Movietone
City. Production details have been speeded
up by a conference between Sol M. Wurtzol,
general superintendent of Fox West Coast
studios and James R. Grainger, general sales
manager of the company, who is now in
Hollywood, and while there, he hopes to de-
cide on the city where the annual sales con-
vention will be held. Hollywood, New York
and Atlantic City are under consideration for
the convention to be held May 25.
Shelve Bill to Prohibit
Lobby Standing in Ohio
(Special to the Herald-World)
TOLEDO, OHIO, April 1. — The city coun-
cil recently sought to put through an ordinance
prohibiting standing room in local houses dur-
ing waits for seats. Due to diplomatic han-
dling of the situation by Jack O’Connell, man-
ager of the Vita-Temple, the council shelved
the proposition for the present. Report is that
city dads were peeved because certain man-
agers were tightening up on free ducats, and
the proposed ordinance was an effort to
retaliate.
Gets $150 for Injuries
Received in T roy House
(Special to the Herald-World)
ALBANY,- April 1. — A $3,000 damage
action brought against the Troy theatre in
Troy by a woman residing in that city
who claimed that she was severely injured
last December when she fell in the theatre,
was tried last week with the jury bringing
a verdict of $150 damages. This is the
first suit of its kind in this section of the
state during the past two or three years.
Hudson’s statement came after 20 min-
utes of attack; upon the industry and an
exposition of what would be accomplished
by his measure, in the course of which
he referred to pictures which exhibitors
declared they either had to show or close
down, since they had to take the films in
order to get others.
Bloom Sees Further Muddle
Discussing these undesirable pictures,
Representative Bloom of New York pointed
out that a decided muddle would result if
a federal censorship board were superim-
posed upon the state boards now operat-
ing. “New York state allows a certain
thing to be shown,” Bloom said, “and we
take that picture and show it. Then we
go out to Illinois and they say cut that
out. New York City puts in what Chicago
cuts out and Chicago puts in what New
York cuts out.”
“If this movie proprietor knew he had
a bad film,” he asked, “does not the gentle-
man think it would have been better busi-
ness for him to close his theatre than to
show the picture and have his clientele
protest against it?
“The gentleman may think a film is a bad
film but 999 people in the theatre may think
it is a very good film. There is where your
censorship comes in, and you can not get
everyone to think the same as you and I
think.”
Claims Industry Is “Nervous”
Charging that the slogan “boost the best,
ignore the rest” is excellent for the box
office but ineffective as a means of cleaning
up the industry, Hudson asserted that “the
moving picture industry shows signs of
nervousness and agitation now that a ‘big
stick’ in the form of a bill to control dic-
tatorial trade practices and ‘movie educa-
tion’ of the public intelligence threatens to
fall. The bill introduced by Congressman
Hudson of Michigan is a direct result of
the cleverness of the industry — Fox, Para-
mount, Warner Brothers and Radio-Keith-
Orpheum— at evasion and defeat of the
Federal Trade Commission in its endeavor
to eliminate the objectional practices of
alleged monoplistic chain theatres, block
booking and blind booking.
“The motion picture industry has shown
either inability to manage their own house
with the business ethics we demand and
insist on on the part of our other big in-
dustries or a disinclination to do so.
Charges Evasion
“Since 1921 Will Hays and his aids in
‘pronostication,’ Messrs. Colonel Joy and
Carl E. Milliken, have solemnly avowed as
official spokesman for the nation’s fourth
largest industry to purify and elevate that
industry along definite and commendable
lines, but in the intervening nine years
there has been nothing but evasion in a
cloud of legal technicalities, and it is my
desire to turn the machinery of govern-
ment and make them do exactly what has
been promised for the past nine years.
“The critics of the bill claim that section
14, dealing with the subject matter going
into films, puts up a censorship. It is,
however, a bit of byplay aimed to defeat
the measure, as is proven by the fact that
this section is but the incorporation into
the bill of the producers’ own code or
standard of quality for films adopted in
1921 and reaffirmed in each subsequent year
up to the present time, but which the
‘czar’ of Hollywood seems unable to en-
force among his four ‘subjects.’ ”
Sues for $10,000 After
Arrest for Sunday Show
(Special to the Herald-World)
HILLSBORO, OHIO, April 1.— Don Evans,
manager of the Bell theatre, recently arrested
for Sunday operation, has brought suit for
$10,000 damages against local ministers and
W. C. T. U. Evans was acquitted on evi-
dence that he was not owner of the house.
Musicians, Dropped, Start Broadcasts
At Vancouver in Fight on Sound Films
( Special to the Herald-World)
VANCOUVER, April 1. — The Capitol theatre posted unexpected notices on 17
musicians headed by Teddy Jameson, who will return to the Orpheum theatre. The
theatre used 100 musicians last year. The musicians in retaliation organized a 40-
piece band and are broadcasting weekly concerts to explain and request support
against the talkies.
16
EXHIBITORS HERALD-WORLD
April 5, 1930
Ad Helps Save Town from Blue Law Doldrums
ELDORADO PATT Y JOHtN’AI.. ELDORADO, TM.1X0I5, MONDAY, MARCH 21. 1930.
That We May Not Be
Misunderstood
THIS ADVERTISEMENT is not printed so much with the thought of influencing the minds of the voters as it is to present our
side of the question as to whether we shall or shall not be permitted to operate our theatre seven days instead of six days each
week. That we are vitally interested in the continued growth and prosperity of Eldorado, is best evidenced by the fact that we have
invested a great amount of money here In fact, we have had money invested in Eldorado real estate for the past twenty years. And
as you know we have recently invested several thousand dollars in remodeling our theatre to bring it up to the present day standard
4)f modern talking picture theatres.
B<‘ Sure You Mark Your Ballot Bight
Mark your ballot “No”. You arc not
voting on the direct question of Sunday,
show's, but on an ordinance which would
prohibit Sunday shows. If you vote “Yes”
you are voting to pass this ordinance which
would stop the shows at the theatre on
Sunday, but if you vote “No" you are
voting against the ordinance and voting
to continue Sunday shows as they are now
being operated.
Read your ballot and if you are in favor
of the Sunday shows vote “No”
SAMPLE BALLOT
Shall the Ordinance prohibiting
THE OPERATION of moving pic-
ture shows and theatres in the City
of Eldorado, on Sunday, be adopt-
ed?
Yes
No
X
The wording of this proposition is such that to vote in
favor of Sunday shows you vote No. So if in favor of
Sunday talkies mark your ballot like this one.
A Question for You to Deride
Tomorrow
Shall we or shall we not be permitted to
operate our theatres seven days a week?
That is for you to decide. There are
many arguments “pro” and "con” but our
story is very simple.
Almost every town around Eldorado is
permitted to run which makes it very
difficult for us.
Close the theatres all over the country
on Sunday and our story will be a different
"one, but to try and compete with others
operating seven -days a week makes it a
very difficult problem.
All we ask is that you. weigh the issue
carefully and then cast your vote accord-
ing to your own personal, belief in the
matter." If you can support" the issue we
thank you for your vote. If you are
opposed we thank you just the same and
assure you of our good will.
Eldorado Amusement Company
Orpheum Theatre
OWNERS AND
OPERATORS
ELDORADO
ILLINOIS
Three factors stand uppermost in the effectiveness of this full page advertisement which
helped defeat a Sunday closing ordinance at Eldorado, III. Steve M. Farrar , managing di-
rector of the Orpheum theatres at Eldorado and Harrisburg, III., both owned by the Colonial
Amusement Company, employed as a headline the phrase, “That We May Not Be Misun-
derstood” a familiar catch-line in Sunday campaigns of readers of the Herald-World. Sec-
ondly there is the impelling use of quotations from leaders in town, the paragraphs being
attractively boxed. Finally, there is the careful giving of prominence to correct under-
standing of the proposed ordinance, which was worded in such a way that many easily could
have voted against Sunday programs while thinking they were favoring them. All credit to
Steve Farrar.
1300 Votes Cast
In Town of 2500
Despite Blizzard
Sunday shows are assured the town of El-
dorado, 111., following a whirlwind campaign
that won such widespread interest that 1,300
votes were cast out of a total population of
only 2,500, and at that “on the worst day of
the year, a howling blizzard all day,” writes
Steve M. Farrar, managing director of the
Colonial Amusement Company, owning and
operating theatres in Harrisburg and Eldorado.
The vote stood 753 in favor of Sunday
shows, and 547 against, the winning margin
being 206 ballots.
Attention is called to the full page advertise-
ment used by Farrar, headed “That We May
Not Be Misunderstood,” a phrase familiar to
readers who have used material supplied by
the Herald- World in their campaigns. Other
points to be noted are the use of quotations
from citizens and the emphasis placed upon the
wording of the issue, so that friends of Sun-
day shows would not find on the day after the
election that they had opposed them.
Bell & Howell Expand in
Europe ; Forming of Filmo
Co. in Holland Announced
The formation of the Filmo company of
Holland, located in Amsterdam, has been
announced by J. H. McNabb, president of
the Bell & Howell company, Chicago,
manufacturers of motion picture cameras
and other motion picture equipment. This
company, together with the Filmo company
of Central Europe, with headquarters in
Zurich, will serve European dealers of Bell
& Howell products, the latter for Germany,
Switzerland, Austria and Belgium.
For some years, this company has oper-
ated a London office, and it is planned to
expand the activities of this also.
Cooper Re-elected Head
Of Exhibitors and Film
Organization of Canada
(Special to the Herald-World)
TORONTO, April 1. — The annual election
of officers of the Motion Picture Distributors
and Exhibitors of Canada at Toronto resulted
in the re-election of Col. John A. Cooper as
president. Directors are:
Claire Hague, Canadian Universal; James
Travis, Educational; J. P. O’Loghlin, Fox;
B. F. Lyon, Warner Bros. ; M. A. Milligan,
Famous Lasky; P. J. Taylor, Radio; H. M.
Masters, United Artists ; W. F. Haynes, Regal
Films, and R. S. Bell, First National, all of
Toronto.
Warner Brothers Starts
Eight Exchange Buildings
( Special to the Herald-World)
NEW YORK, April 1. — Work has started
on eight new buildings to house Warner
Brothers, First National and Vitaphone ex-
changes. All buildings are under supervision
of Herman L. Maier, chief engineer of the
construction of Warner enterprises.
The new exchanges will be in Dallas, New
Orleans, Kansas City, Chicago, Minneapolis,
Cleveland, Buffalo and Philadelphia. All
exchanges will be constructed in the highest
standard and will contain up-to-date vaults
for the storage for film and records.
Denies Rumor That Revues
Will Stop During Summer
(Special to the Herald-World)
BALTIMORE, April 1. — Nat Keene, man-
ager of the Hippodrome here, has denied the
rumor that the Bert Smith Revues which he
presents with first run pictures will be dis-
continued during the summer.
Evanston House Wired
The New Evanston theatre will open soon
as a De Luxe motion picture house, according
to Clyde Elliott. It is now being wired with
Western Electric Vitaphone and Movietone
equipment, and a “giant screen” is being in-
stalled. Engineers have pronounced the
acoustics perfect.
Calcutta Houses Being
Rapidly Converted for
Talking Picture Films
(Special to the Herald-World)
CALCUTTA, April 1.— The Globe Grand
Opera House, the largest theatre in India,
owned by the Globe Theatres, Inc., is the
last house to be wired so far for talking
pictures. Western Electric equipment was
used. “Broadway Melody,” the opening
film, broke all records, and the first show-
ing was attended by Her Excellency Lady
Jackson.
Other houses to be wired for sound are
the Elphinstone and the old Empire thea-
tre, which up to November had been
legitimate houses.
April 5, 1930
EXHIBITORS HERALD-WORLD
17
Threaten Bill to Set Minimum
Length of All Long Features
Eastern Pennsylvania Exhibitors Charge Many Subjects Are Being
Delivered Far Below Required Footage, Requiring
Addition of Product to Fill Two Hours
(Special to the Herald-World)
PHILADELPHIA, April 1. — A state bill to regulate the length of long fea-
tures will be sponsored by the Motion Picture Theatre Owners of Eastern
Pennsylvania, Southern New Jersey and Delaware for introduction in the
Pennsylvania legislature unless remedial measures are taken by the producers.
The bill would become operative under the Bureau of Standards, thus stand-
ardizing the length of a feature picture much as other materials and products
are standardized by the Bureau.
MP PDA Accused of
Paying Churchmen
To Keep Hands Off
( Special to the Herald-World)
NEW YORK, April 1. — Open warfare be-
tween. the Hays office and certain religious
organizations broke out again on Sunday
when Rev. George Reid Andrews, executive
secretary of the Church and Drama League,
charged Will Hays and Carl E. Milliken with
retaining men and women in educational and
religious institutions to prevent interference
with the activities of the M P P D A.
Andrews declared he had received two
offers from the Hays office, the first from
Hays in 1925 and the second from Milliken
in 1928. For speeches and advice (this when
he was the head of the Drama department
of the Federal Council of Churches) he was
to have received $10,000, he said. Swift in
retaliation was Milliken, secretary of the
M P P D A. He frankly stated that the mo-
tion picture industry has received fine cooper-
ation from certain educational and religious
groups, but he added that “It has also had
to contend with a certain amount of definite
racketeering from individuals who do not
want such cooperation unless they can profit
by it.” Milliken named Andrews as one of
these and branded his charges as false.
Dr. Charles S. MacFarland has resigned as
general secretary of the Federal Council of
Churches of Christ in America to relieve the
council’s policy committee of “embarrassment”
over his sendees to the film industry.
Paramount Net '29
Profit $15,544,544
After Deductions
(Special to the Herald-World)
NEW YORK, April 1. — Paramount reports
its net profit for 1929, including earnings of
subsidiary companies, as $15,544,544, after de-
ducting all charges and reserves. Profit for
the last three months of 1929, ending Decem-
ber 28, were $5,812,661. These figures com-
pare with $8,713,000 for 1928 and $2,737,000 for
the 1928 quarter. The net equals $6.36 a share.
Two-Day Blizzard Costs
Chicago Theatres Huge
Sum in Lost Patronage
Whatever the poets say about spring, it’s
all a lot of hooey to Chicago exhibitors, who
last week saw hundreds of thousands of
dollars in potential receipts get buried in 18
inches of snow, as March prepared for a
leonine departure. The measurements of the
weather bureau, taken following a blizzard
on Tuesday and a somewhat lesser snowfall
on Wednesday, were also a lot of hooey to
the theatre men, for in pooh-poohing the
record-breaking 18-inch precipitation officially
recorded, exhibitors could point contemptu-
ously to from five to ten feet of icy flakes
around their theatres.
Though thousands of workers could not get
home Tuesday and Wednesday nights, the loop
houses suffered along with the outlying the-
atres, although on Wednesday night the down-
town theatres did realize a slight trend toward
normal business.
What might be called a “freak of the
storm,” was a standout crowd at B & K’s
Oriental theatre in the loop on Wednesday
•night. Transportation was still in a state of
approximate paralysis, but downtown workers
who were jamming the hotels in lieu of their
"homes, were attracted by the unusual bill at
the Oriental, where five of B & K’s outstand-
ing masters of ceremony were on display.
The exhibitor organization, through its
board of managers, has determined upon
the following scald as the best minimum
lengths for motion pictures to make up a
two-hour program:
Single reels — 900 feet minimum.
Two reels — 1,900 feet minimum.
Features — 6,000 feet minimum.
In announcing the action of the exhibi-
tors’ organization, George P. Aarons, secre-
tary, pointed out that “many subjects now
being delivered are much below required
footage,” so that the exhibitor is compelled
to add more subjects to the bill despite
the problem he already has with increased
costs of operation.
Double Feature — Must Add 21 Minutes
“Instances were cited,” Aarons said, “in
which an exhibitor played a double fea-
ture, one 45 minutes in length and another
54 minutes, making a total of 99 minutes.
This necessitated the buying of 21 minutes
of short product, to complete the regular
two-hour bill, the standard show length
in all parts of the country.”
A plan also was evolved at the meeting
whereby all independent theatres would
group 'their advertising in newspapers un-
der one cooperative heading as “Members
of the M P T O E Pa S N J & Del.”
Official protest was made against the
practice of exchanges charging for scores
when pictures were played on percentage.
“This was deemed manifestly unfair and
immediate steps will be taken to attempt
to correct this injustice,” Aarons reported.
Feel Agreement Includes Score Charge
“The exhibitors felt that the agreement
between producers and exhibitors playing
pictures on percentage naturally included
score charge and any extra charge for the
score was merely a holdup in view of con-
ditions existing.
“This feature will be forced to an im-
mediate decision, as it affects almost 85
per cent of the exhibitors in this territory.”
Interest in the affairs of the organization
is rising steadily with constantly increasing
attendance at meetings.
Allied Takes Part
In 2-2-2 Conference ;
MP T O Board Meets
( Special to the Herald-World)
NEW YORK, April 1. — The Allied States
Association, meeting at the Hotel Warwick
to discuss a standard arbitration contract and
to consider the efficacy of the Sentry Safety
Control device, will be a party to the 2-2-2
conference here. Today Allied members have
gone to Philadelphia to inspect the Sentry
plant. Yesterday the association voted to
incorporate, leaving the details to its presi-
dent, Abram F. Myers. Others at the 2-2-2
conference will be representatives of
M P T O A and the distributors, these headed
by Sidney R. Kent of Paramount.
At its spring meeting yesterday the
M P T O A directors discussed arbitration and
contract, labor problems, music tax, theatre
servicing and protection, and endorsed the
campaign of the N V A to provide funds for
its work at Saranac Lake. President M. A.
Lightman, Chairman E. M. Fay, Secretary
J. M. O’Toole, and Treasurer Jay Emanuel
presented reports of activities. The contract
and arbitration committee will continue its
work today prior to submitting proposals at
the 2-2-2 conference tomorrow.
Here to Stay Unless Vm
Fired, Says Hiram Brown
(Special to the Herald-World)
NEW YORK, April 1. — “I’m here to stay
unless they fire me !” said Hiram K. Brown
here today, denying a report emanating from
the Coast that he had resigned from R K O.
Construction Started on Eight New
Warner Theatres in Expansion Program
(Special to the Herald-World)
NEW YORK, April 1. — Construction has been started on eight more Warner
Brother theatres under the supervising of Herman L. Maier, chief engineer of the
construction department of the Warner Enterprises. The new theatres will be
situated in Youngstown, Ohio; Erie, Pa.; Wilkinsburg, Pa.; West Chester, Pa.;
Milwaukee, Wis.; Torrington, Conn.; Ridgewood, N. J.; and Morgantown,
West Va.
Alfred E. Gottesman, executive assistant to Major Albert Warner, returned to
New York last week after a trip to Pittsburgh and Ohio, where he completed
negotiations for several theatre sites.
Thomas Lamb was named architect for the theatres in Torrington, Conn., and
Ridgewood, N. J. John Eberson was named architect for thd Wilkinsburg house
and The O’Day Construction Company received the construction contract for the
West Chester theatre.
In addition to the erection of eight new houses, Warners announce that 54
refrigerators will be installed in 54 of their houses throughout the country.
18
EXHIBITORS HERALD-WORLD
April 5, 1 9 JO
W
MOTION PICTURE FINANCE
Films Pointing Way to Other Issues
In Emphatic Upward Trend
By LAURENCE STERN
NEW YORK, April 1. — The motion picture issues at present occupy less
of the speculative limelight in Wall Street, but this is merely because
other groups have emphatically joined the upward procession. There has
been no actual let-up of demand for the film shares, and the leaders once more
have climbed to record-breaking quotations.
THE general market recovery, however
gratifying, has reached a point which
raises a serious question whether the ad-
vance has not run too far ahead of actual
business progress. Taking its cue from the
tape, the speculative community is in no
mood to heed such a doubt at the moment
but further fast advance cannot fail to
make it of more urgent concern.
So far as film stocks are concerned, con-
siderable reassurance is available. It is the
prevailing view that they have not yet over-
discounted tangible earnings prospects.
Even the most favored in the group still
sell at less than ten times probable 1930
earnings and at prices on which the divi-
dend yield is well above current open
market money rates.
Almost all members of the group have
again bettered their past marks during the
last week, with attention focused chiefly
upon Paramount and Warner Brothers.
The former advanced 3]A and the latter
5 54 points, both reaching considerably
higher prices than prevailed at the peak of
the 1929 bull market.
Aside from the market, developments in
the Fox Film situation continue to domi-
nate the interest of the financial district
in the picture industry. Federal Judge
Coleman’s disqualification of himself in the
receivership litigation, following a charge
of bias, is of far less significance than the
open fight launched against Mr. Fox by
Winfield Sheehan.
This confirms the forecast, made in these
columns some time ago, that the Fox com-
pany could emerge from its difficulties only
with a thorough change of management.
Wall Street is undecided whether Mr. Fox
or Mr. Sheehan would be the greater loss
to it.
Motion Picture Club
Increases Membership ;
Initiation Fee Is $220
(Special to the Herald-World)
NEW YORK, April 1. — The Motion Picture
Club of New York is increasing its member-
ship and has widened its enrollment scope
toward that end. The constitution now reads,
“Only those engaged in the production, dis-
tribution or exhibition of motion pictures, or
those whose occupation brings them in fre-
quent contact and affiliation with the foregoing
shall be eligible for active membership. The
initiation fee is now $220.
A . R. Boyd Enterprises
Buys One Theatre, Leases
Another in Pennsylvania
(Special to the Herald-World)
PHILADELPHIA, April 1.— Alexander R.
Boyd, president of the A. R. Boyd Enter-
prises here has announced the purchase of the
Embassy theatre, Allentown, and the lease
on a long term of the Globe theatre, Bethle-
hem. The Boyd Enterprises are also contem-
plating the erection of a new house in Easton,
Pennsylvania.
New Firm Controlled by
Bondholders Acquires
National Playhouse Group
The ten theatres of National Playhouses,
Inc., Chicago, last week were transferred from
receivership, to the Bird Theatres Corporation,
the stock of which is expected to be held by
the Federal Theatre Corporation, a holding
company. The Federal company, an Illinois
corporation formed a month ago for the pur-
pose, paid $100,000 for the interest in addition
to assuming a mortgage of $2,500,000. The
theatres, all of them on Chicago’s South Side
and including several of the most pretentious
in the city, have been operated by the Chicago
Title & Trust Company, receivers, for the past
two years.
The majority of the stock in the new com-
pany, according to officials, is held by the
bondholders, the main block of bonds being
held by Frederick Peirce & Company of Phila-
delphia. It is expected that Frederick Peirce
will be elected president of the Federal com-
pany when organization is completed. James
Coston, who was managing the theatres under
the receivership, is vice-president and general
manager. Others stockholders are Coston and
principal employes of the theatres.
The Bird company appeared in federal court
several months ago and acquired the equity
in the theatres for a reported price of
$100,000.
In announcing that the policy of the circuit
would continue as heretofore, Coston denied
that any move was now in view to dispose
of the houses to a large national chain.
Film Engineers Society
Now Totals 611; 313 New
Members Signed in 1929
( Special to the Herald-World)
NEW YORK, April 1. — 313 new members
have been added to the Society of Motion Pic-
ture Engineers in the past year. Latest figures
show that the Society now has a total of 611
members, and 25 applications are now pending
action.
The total society membership as distributed
over the United States and foreign countries
is as follows: New York and East, 303; Chi-
cago and midwest, 82; Pacific Coast, 74;
British Isles, 90; Canada, 15; France, 14; Ger-
many, 15; India, 6; Italy, 3; Russia, 2; Au-
stralia, 2 ; Japan, 2 ; Switzerland, 1 ; Sweden,
1; Holland, 1; total, 611.
Frank Price Heads Golf Committee
BALTIMORE — Erank Price, jr., manager of the
Rivoli theatre here, has been appointed chairman of
the golf committee of the Advertising Club and has
announced the golf tournament schedule of that
organization.
SECURITIES PRICE RANGE
Week Ending March 29
NEW YORK STOCK MARKET
American Seating
Sales
500
High
21
Low
20
Close
20%
Brunswiek-Balke-Collenaer
3,000
3014
20%
29%
Consolidated Film
8,000
241/4
23%
24
Do. rts
Do. pfd
44,100
10,200
%
251/4
23%
%
24%
Eastman Kodak
38,600
244%
233%
238%
Do. pfd
260
127
126%
127
Fox Film "A”
192.100
341/4
29%
33%
Do. rts
162,100
5%
4%
4%
Do. deb. rts
53,900
%
%
%
General Theatre Equipment
90,800
46
421/4
441/4
Keith Albee Orpheum
100
115
115
115
Loew's, Inc
Do. pfd. ww
28,500
76%
73%
75%
700
103%
102%
103%
Do. pfd. xw
800
921/4
911/4
92
Metro-Goldwyn-Mayer, pfd
500
25%
25%
25%
Paramount
237.900
76%
72%
76%
Pathe Exchange
18,600
5%
4%
41/8
Do. “A"
4,900
11%
10%
10%
Radio Corporation
540,800
54%
46%
53%
Do. pfd. "A"
1,200
55%
55
55
Do. pfd. “B” _
Sales
4,600
High
77%
Low
74%
Close
76%
Radio Keith Orpheum...
158,200
37
34%
36%
Shubert Theatres
2,700
18
14%
16%
Stanley Company
40
64
59%
60%
Warner Brothers
372,200
80%
74%
79%
Do. pfd. —
7,800
70%
66%
69%
Balaban & Katz —
CHICAGO
STOCK MARKET
350 84
75
84
Gen. Thea. Inc
8,050
45%
42%
43%
Marks Brothers cvt. p..
500
14
14
14
Morgan Litho
14,450
21%
18%
20%
Columbia Pictures
NEW
YORK CURB
4,200
39%
35%
39%
Fox Theatres A
9,200
7%
6%
7%
Loew’s rts
900
39
35
39
Do. war
11,600
12%
10
10
National Screen
42,800
30%
27%
28
Sentry Safety
39,500
9%
6%
9%
Technicolor
7,200
73%
70%
70%
Trans-Lux
1,800
10
6%
7%
April 5, 1930
EXHIBITORS HERALD-WORLD
19
XSZ PICTORIAL SECTION
Buster Keaton as Hamlet which
he hopes someday to portray.
Up to his latest film, M G M’s
“Free and Easy,” it’s yet only an
ambition.
We hope it’s grape juice! Though doubtless it should have been
champagne, since this ceremony, officiated in by Sally O’Neil,
popular screen star, initiated the RCA Photophone equipment
on the Matson liner, Malolo, said to be the first Pacific liner to
have talkers for the entertainment of its passengers.
Sally herself. Marilyn Miller,
who, following her success in
First National’s version of her
stage hit, “Sally,” is to star again
for FN.
[PHOTO BY HAL PHYFE]
Making a cinematic contract. Not written but recorded in action
and sound, the agreement making Mary Lewis, grand opera singer
(center), a Pathe star, was consummated as pictured above. Shown
representing Pathe is E. B. Derr, executive vice president. Laura
Hope, studio executive, is shown as the official witness.
Princes, real and — reel. That’s a pun, and we’re sorry, but we
couldn’t help referring to Ramon Novarro’s “Student Prince,” see-
ing him thus with Prince Leopold of Germany, nephew of the ex-
Kaiser, who is visiting studioland. Novarro is here costumed for his
new M G M picture, “The Singer of Seville.”
20
EXHIBITORS HERALD-WORLD
April 5, 1930
Recognize him? We doubt it, for this is
none other than Andy Clyde, Educational’s
bewhiskered comedian — with the whiskers
off, which is a distinct innovation for
: Andy, since he has worn the beard in 18
tl Sennett comedies
Sweet congratulations. Sid Grauman, noted Hollywood
exhibitor, with a big birthday cake presented by Albertina
Rasch, leader of the dancing group bearing her name, and
several of her dancing troupe. Pictured are Olga Chal-
mers, Mabel Berry, Grauman, Portia Grafton and Marion
Wellman.
A lot of sleeves, shoes, a meagre amount of hat and
muff, and — but perhaps that’s as far as we can go with
certainty. In brief, you see what the well dressed
woman wore in and around 1895, as exhibited by
Marion Davies in M G M’s “The Gay ’90’s.”
Something especially charming in the way of boudoir decoration, achieved by the
Warner Brothers artist with the eminent aid of Loretta Young. Specifically,
this is a scene from Warner Brothers’ new production, “The Second Floor Mys-
tery,” in which picture (which, in spite of the title, is not a bedtime story) Miss
Young appears opposite her husband, Grant Withers.
April 5, 1930
EXHIBITORS HERALD-WORLD
21
Scenes from two First National productions. At
right, an episode involving parents and heirs, show-
ing Edna Murphy, Eddie Phillips, Grant Withers and
Sue Carol in “Three Flights Up.” Above, a scene
from “Sin Flood,” with Dorothy Revier and
Douglas Fairbanks, Jr.
Three lusty dears of a modern story of love and combat. Thus grouped in a
fetching pyramid of feminine loveliness are those who play the parts of the three
French girls in Universal’s picturization of Erich Remarque’s “All Quiet on the
Western Front,” which is now scheduled for an early premiere. The girls are
Renee Damonde, Yola d’Avril and Poupee Andriot.
And over on this page is the well dressed woman of
1930, and you can get as homesick for the past as you
want to but we prefer this costume displayed by
Marion Nixon, well known player now being featured
by Warner Brothers.
22
EXHIBITORS HERALD-WORLD
April 5, I93Q
Censorship Is Exposed as Ridiculous Tyranny
Will Bookful of Data Gathered by Ernst and Lorentz Play Big Role in Emancipation of Film Industry ?
CENSORED: THE PRIVATE LIFE OF
THE MOVIE. By Morris L. Ernst and
Pare Lorentz. Published by Jonathan
Cape and Harrison Smith.
A LAWYER and a motion picture
critic have combined to write a
book about those strange and mysteri-
ous folk who censor our pictures. From
time to time stories have cropped out
exposing some of the highlights of this
little known craft, but never before has
an entire bookful of data been collected
treating with the censors themselves;
specifically, by name, by history, and
by character.
It marks a highlight in what may be the
emancipation of films from a tyranny that
would be doubly ridiculous were it not so
close to home to be serious.
The volume has been collected pains-
takingly', some of the facts seem to have
been arrived at by clairvoyance, and the
entire treatment smacks of a detailed and
loving care bestowed by two authors, Mor-
ris L. Ernst and Pare Lorentz, who have
a bountiful and genuine hatred of censor-
ship.
Takes Up Case of “Rain”
There is no more graphic way to bring
to you the gist of the book than to relate
some of the incidents compiled in it. The
first is the story behind the changing of
the name of the play “Rain” to the picture
title of “Sadie Thompson.” The villain in
the play was a minister, in the films he was
altered into a “professional reformer.”
Somerset Maugham, a writer and physician
with a circle of admirers in three conti-
nents, wrote the story, a moving treatise
on sex inhibition. The story was of a pros-
titute “saved” by a lonely evangelist who
later violated her and then cut his throat
to erase his sin. The topic was not new,
being contained in such esteemed works
as “The^ Scarlet Letter,” “An American
Tragedy,” “Hell Bent for Heaven,” which
was written by a Columbia professor and
won the Pulitzer Prize as the best Amer-
ican play of the year, and various other
plays and novels accepted by the country
for years. “Rain” had to change its title
and the profession of the villain but audi-
ences could go to any corner bookstore and
buy the original story and play.
The Chameleon Censors
“Censored” points out that in three pic-
tures, “Old San Francisco,” “The Prodi-
gal” and “The Ten Commandments,” white
slavery, orgies, nudity, drinking and de-
bauchery were successively passed by the
chameleon censor merely because they
showed — in one short reel — the reward of
the sinner; usually a hurried death so that
much of the footage should not be taken
from the “hot” parts — by cloaking the sa-
lacious story with a sanctimonious air of
expounding a moral anything can get by.
Mary Pickford’s “Coquette,” taken from a
beautiful play by George Abbot, was utterly
ruined by the refusal of the censor board
to permit the heroine to be pregnant, which
was the situation upon which the entire play
revolved.
In “Variety,” the now famous German
film, every censor board except New York’s
cut out almost two reels, destroying the
plot completely. Eighth Avenue laborers
could see “Variety” as it was made by its
By NORMAN KRASNA
EVAN CHESTERMAN, invalid who
spends much of his time in a wheelchair,
is the head of the Virginia censorship
board, which ordered more than 6.000
deletions in pictures in a year, and then
reported to the governor that “business
steadily increases!”
directors but the faculty of Lawrence, Kan-
sas, could not!
Philadelphia, home of the Curtis School
of Music, the Academy of Art, the city of
Joseph Pennell, Josef Hoffman, Leopold
Stokowski, made “Anna Karenina,” heroine
of Tolstoy’s masterpiece, marry her lover;
overruling the story of a philosopher that
had lived through two generations.
Six State Censor Boards; But —
“Censored” explains that only six states
have film censor boards: New York, Penn-
sylvania, Maryland, Kansas, Virginia and
Ohio. This does not mean that uncensored
films are shown in 42 states. A state license
may be approved by a neighbor state, as
West Virginia usually gets films cut by the
Pennsylvania board; Missouri, those cut
passed by Kansas, etc. To make a film
costs from $35,000 to $1,500,000 (or more),
consequently companies cannot afford to
lose sales in six big states by having even
one picture rejected or cut to pieces. The
six censor boards have the power to ruin
the big companies.
“Although they (the censors) are merely
petty politicians, it is extraordinary how
well the censors have kept their activities
and their personalities secret,” the authors
write. “They refuse to admit their work.
They will not submit to interviews. Go to
any movie executive and ask him about the
state censors. Those who have met the
censors refuse to talk about them. They
are afraid, actually afraid, of these people.
Each movie company has a corps of diplo-
mats, delegated to work and soothe these
state censors. These men would not dis-
cuss the work of the censors. ‘We might
get in trouble.’ A $2,500 a year politician
has the power to humiliate and cow a $100,-
000 executive. It’s a good show.”
One chapter is devoted to Will Hays,
titled “The Bishop of Hollywood.” Quot-
ing entirely from that chapter on those por-
tions applying directly to him:
“To begin his work, Hays had to become
a super-press agent. Before him the little
men had cried ‘sin, sin’ and the public had
pushed its nickels across the counter. But
they had told their story too well, and it
was up to Hays to cry ‘for shame — all is
pure.’ And he did a good job. Whatever
else he may be, he is probably America’s
greatest press agent. Since 1922 Hays has
grown in power and influence as his clients
have developed. . . .
“With his knowledge of politics, his in-
fluence, his skill, why doesn’t Hays fight the
censors? He does, and he doesn’t. He
fights new censorship bills, but his general
policy has been to let well enough alone.
His writers send reams of literature to the
press praising the innocence of the modern
movie. He seeks to eliminate censorship in
this manner. As you will recall, Hays has
not been noted in the past for putting his
cards on the table. Again, if he defied the
censors it would cause trouble. The poli-
ticians would object, and Hays has a tender,
forgiving spirit for the politician.
“Caution Is Password”
“The independent theatre owners might
object to the dominance of the big pro-
ducers, and Senator Norris or some other
fiery liberal might bring up the old suits
the Federal Trade Commission has brought
against Paramount, et al., and cause further
unpleasantness. No, Hays will not start a
street fight with Pennsylvania or Maryland
censors. Rather he will caution his clients
to take it easy.
“Hays is the biggest priest of them all.
He not only has a huge corporate body to
sell to the public, but he has a product that
at any time may blow up, kick back, and
hurt the owners. He has to be careful and
virtuous. And he does a good job. All
movie producers are not fools. They un-
derestimate the assimilating power of the
American middle class, but they have no
illusions as to why Hays is worth $150,000’
and more a year. Hays has taken the club
woman, the church, and the censor and
humored them enough to get their support.
“A man used to the ways of political
subterfuge, with no especial literary or sci-
entific background, Will Hays peculiarly
eptomizes the class conscious, fearful yet
aggressive spirit that has made the Ameri-
can movie an industry, and little else.
Search hard and find a man more fitted to
handle petty politicians, middle aged med-
dling prudes, and aggressive financiers.
The controllers, the movie barons, are sat-
isfied with his work. The dividends are
coming in. We can expect no fight for
freedom, taste or mature thought in their
product so long as the Bishop of Holly-
wood chants his platitudes and swings his
pot of purity.”
The foregoing summary of Will Hays has
all been culled from the book, and while
only a small portion of the total accusa-
tions, is sufficient to give the reader an idea
of what the book is like. As much as has
been quoted, there still remains chapter
upon chapter of startling information that
should make every one in the industry feel
it a personal obligation to eat a censor a
day until the supply gives out. Pare Lor-
entz is the capable critic of “Judge” and he
and his co-worker, Morris L. Ernst, are
hereby voted a hearty bouquet of thanks for
their efforts in clearing a grave and need-
less ally of what may yet be America’s
contribution to art.
April 5, 1930
EXHIBITORS HERALD-WORLD
23
Fox Legal Tangle
Waits April Session
As Knox Takes Case
(Special to the Herald-World)
NEW YORK, April 1. — The Fox situation
reached an involved legal tangle in the past
week from which the trend of the outcome is
doubtful until the annual meeting of stock-
holders April 15.
Knox Succeeds Coleman
The most important development was the
replacement by Federal Judge Knox of Judge
Coleman, who retired at the request of Hal-
sey-Stuart lawyers. Judge Knox announced
he would do everything in his power to adjust
the Fox difficulties in open court but declined
a suggestion that he act as a negotiator in
any other way.
In an open letter to stockholders of the
Fox enterprises last week, Halsey-Stuart
charged that “inaccurate statements have
emanated from Mr. Fox made for the pur-
pose of shifting responsibility from where it
properly lies.”
Denies Market Crash Was Cause
Halsey-Stuart reviewed the history of its
dealings with the Fox companies, listed $15,-
750,000 in unsecured loans “for which no
bonus was charged,” and asserted that “the
claim that the stock market panic which oc-
curred the latter part of October, 1929, pre-
vented the financing of these companies and
is responsible for their present situation is
likewise unsupported by fact.”
The letter states that “the responsibility,
therefore, for receivership, if that disastrous
course must follow, rests on the shoulders of
Mr. Fox,” and finally that the trustees desire
to “properly protect your interests by bring-
ing about an honest and effective plan of
refinancing.”
“ Clancy in Wall Street”
Aristocrat Film , Doing
Record Business in N.E.
(Special to the Herald-World)
NEW YORK, April 1. — Reports from Provi-
dence, R. I., and Portland, Me., the first two
cities in which “Clancy in Wall Street,” Aristo-
crat all-talking comedy, has played, indicates
that it will be one of the popular independent
productions of the season. The R K O Albee
theatre in Providence announce one of the big-
gest box office receipts of the season, and the
Empire theatre in Portland has been playing
to capacity.
Runs are being booked in key cities through-
out the United States.
General Adoption of Color
In Newsreels Called Near
(Special to the Herald-World)
NEW YORK, April 1. — With Pathe using
color in some of its sound news and Para-
mount contemplating a similar plan, general
adoption of color in newsreels is seen in the
near future. This may be hastened with the
completion of the plant of the Colorcraft
Corporation in Astoria. Colorcraft officials
say that they will be able to deliver color
prints almost as fast as black and white prints
are delivered today.
Maryland M P T O Elects
(Special to the Herald-World)
BALTIMORE, April 1.— Officers for the
ensuing year for the Motion Picture Theatre
Owners of Maryland, affiliated with the Allied
States Association, were elected at the an-
nual meeting March 20. They are Charles
E. Nolte, president; Lauritz C. Garman,
vicepresident; Frank A. Hornig, treasurer;
William E. Stumpf, secretary.
Better Sound Reproduction
Left to right: R. M. Harper, Dan Dahlen, Mayor C. F. Carpentier, E. J. Carpentier , Jean A. Pope.
Evident pleasure reigns in the heart of Charles F. Carpentier, managing direc-
tor of the Strand and Majestic theatres of East Moline, 111., at having had one of
his theatres chosen for the award of the Herald-World plaque, and in the follow-
ing reprint of part of his letter, he tells us of the happy occasion of the presenta-
tion of the emblem of good sound. But before we quote Mr. Carpentier, may we
just give a brief paragraph to the gentlemen in the picture, who took a prominent
part on this auspicious occasion. This will act as a supplement to the picture
caption.
R. M. Harper is editor of the Moline Herald, past commander of the East Moline
Post of the American Legion and now president of the East Moline Library board;
Mr. Dan Dahlen, druggist by profession, and president of the local Association of
Commerce; Mr. E. J. Carpentier is a brother of the managing director; the manag-
ing director, who is also his honor the Mayor and Mr. Jean A. Pope, president of
the East Moline Rotary Club, an inveterate sportsman and maker of the presen-
tation address.
And now, after this brief, but important paragraph, we shall continue in Mr.
Carpentier' s own words.
The presentation took place on Friday evening, March 21st. My brother and
I were indeed happy and proud on this occasion and as the clippings will show
you so expressed ourselves.
I would like to say that your offering of this award for perfection in sound is a
great inducement to progressive theatre owners and managers to strive for that
perfection that will be a great aid not only to themselves but the industry as a
whole.
We know that the selection of our theatre for this award will help us materially.
We can tell already by the increase in our business and results.
It does this too. It will force us to keep our sound and other facilities of the
theatre up to the highest point of perfection because we now have a reputation
to maintain. This short experience of ours has definitely shown us that with
sound perfection it is possible for theatres in the smaller communities to compete
on an equal basis with the DeLuxe houses in neighboring larger cities. Providing,
of course, that the small theatre owners will use good judgment and sometimes a
lot of guts to achieve that perfection that makes actual competition possible.
24
EXHIBITORS HERALD-WORLD
April 5, 1930
Blind Leads Blind — To Theatre
Leader of Better Opportunities Movement Appeals to Exhibitors to Permit Blind
Person and Guide to Attend Show for One Admission — Complete Co-operation of
E. J. Sparks in South and of Publix Managers Already Obtained, Says Charles M.
Anderson, Chairman of Civic Clubs Committee of Jacksonville, Fla.
By CHARLES M. ANDERSON
uTT 7 AIT a minute,” said the young doorkeeper of the motion picture the-
VV atre. “I will get fifty cents back for you. One ticket will be enough,
for you cannot see the picture.”
These were the words which planted in my consciousness the desire for
others to enjoy the same privilege.
It is the little incidents that come up in our
daily life that often plant the seed that ma-
tures into something worth-while. About six
months ago, while at St. Augustine visiting
the school there for the blind children, I
found we had three hours to wait before train
time. I suggested we take in a movie. Al-
though blind, I get considerable pleasure out
of the sound pictures, especially so when the
scenes are occasionally described to me in a
whisper.
Sparks Indorses Plan
Thinking over the above incident I came to
the conclusion that all of the picture houses
would be glad to grant such a privilege, if the
opportunity were brought to their notice. As
to how well it was received by Mr. E. J.
Sparks, president of Consolidated Theatres,
Inc., will be seen from the following letter
which was an answer to a request to allow the
blind to enter their picture houses with a
guide for the price of one admission.
“I am in complete sympathy with the very
fine movement whereby any blind person will
be admitted to any theatre that we operate
upon the conditions set forth in the communi-
cation left with me by you yesterday. It is a
real pleasure to cooperate in this — one of the
finest progressive steps that has come to my
attention.
“We operate 47 theatres, a complete list of
which will be sent to you from Lakeland.
“I hope that the blind will come into our
theatres as frequently as they can find time
to do so and we will endeavor to make them
happy and enjoy themselves.”
Helps Blind to Become Fans
All of the managers of the theatres of this
company have been notified and the blind are
now enjoying the privilege extended to them.
This will be of mutual advantage as is shown
from the following fact : I know of one blind
person who has already spent three dollars
and twenty-five cents under this two-for-one
privilege, whereas he would not have gone to
any of the shows, he says, if he had to pay
for himself and guide.
The district managers of Florida of the
Publix Theatres Corporation are both in
hearty accord with the movement and the
matter has been referred to the home office
in the hope and belief that they will grant this
privilege in all of their houses throughout the
country.
It is my aim as chairman of the Civic Clubs
Committee to bring this about as soon as pos-
sible in all of the theatres in this country.
Through the cooperation of the readers of the
Herald-World, also the Lions Clubs and The
American Foundation for the blind, I feel
that this aim will be accomplished within a
short time. Fostering opportunities for the
blind is the slogan of our committee.
Vocational Training Needs
At the beginning of 1928 it was brought to
my attention that the school for the blind
children at St. Augustine was the only educa-
tional institution in the state where vocational
training was given the blind, but only to chil-
dren. As statistics show that 65 per cent of
blindness occurs after maturity has been
reached, it is obvious that there should be
opportunities along these lines for the adult
blind of the state.
There is one blind to every thousand to
twelve hundred persons in the United States.
About 58 per cent of those thus handicapped
are over fifty years old, according to figures
gathered by the American Foundation for the
Blind.
It was to bring about opportunities for the
adult blind of Florida that I started my work
of investigation and publicity in February,
1928. To raise funds to carry on the work, I
published a booklet of original poems entitled
“The Garden of Eden and Other Poems.”
This was sold for one dollar, all the proceeds
from the sale being contributed to the work
of investigation and publicity.
347 Blind in Florida
It was discovered that no survey had ever
been made of the blind in the state. The fed-
eral census of 1920 showed that there were
548 blind in the state of that time. In the
spring of 1928 the American Legion under-
took the making of a survey of the crippled
children. At the request of the Civic Clubs
Committee they included the blind. This was
done in 36 counties out of the 67 in the state,,
and showed that there were 190 blind adults
and 157 blind children.
On June 8, 1928 I spoke before the
Lions State Convention at Daytona Beach and
they passed a resolution to foster the work I
had begun. I also had resolutions passed by the
local post of the American Legion, the Civ-
itans, Exchange, Kiwanis, Lions and Masonic
clubs, to the end that one member from each
of the clubs be selected to form the Civic
Clubs Committee.
Commission Is Authorized
We caused to be drawn up a bill in the 1929
legislature, which passed unanimously without
amendment and has been signed by Governor
Doyle E. Carlton, providing for the creation
of a commission for the adult blind, with an
annual appropriation of $15,000. This will
provide home teachers, also maintain a shop
where certain trades can be taught.
With this movement for admittance of the
blind person and guide for one ticket at
theatres, I believe that an important step is
being taken in the same direction as with the
other activities mentioned, and that is the pro-
viding of opportunities for the sightless.
Paula Gould Opens Own
Publicity Bureau in N. Y.
(Special to the Herald-World)
NEW YORK, April 1. — Paula Gould, popu-
lar New York newspaper and theatrical figure,
has opened her own publicity bureau, which
will be both commercial and theatrical and
local, national and international in scope. The
company’s prospectus admits of a “guarantee
to make anyone or anything world famous in
three months.”
BRUCE GALLUP is making his first trip
to the Coast this week. United Artists’
director of advertising and publicity was
to arrive in Hollywood Thursday, April
3, with Al Lichtman, general manager of
distribution, having left New York
Monday.
Extra , No Speeches Made
At John Boles Luncheon,
And That’s a Real Story
Paul Gulick Introduces Star as
Guests Eat, Drink and
Shout
BY HARRY TUGEND
NEW YORK, April 1. — The luncheon given
John Boles by Universal on his arrival here
for the opening of “Captain of the Guard,”
proved to be a startling innovation. There
wasn’t a single bouquet slinging speech. In fact
there just wasn’t any speech. We arrived,
were greeted, seated and fed. And well fed.
Then with unbated breath and unbuttoned vest,
we settled back for the usual “unaccustomed
as-I-am t. p. s.”
Up spake Mr. Paul Gulick. “Friends. If
you haven’t met John Boles, come up and meet
him. There will be Tio speeches unless Mr.
Boles wants to make one.” Well we rose to a
man. To a woman, too, I think. Pandemon-
ium broke loose. We shouted stamped and
whistled. Strong men wept and embraced each
other. Then above the commotion came the
calm, resonant voice of John Boles.
“Friends.”
A hush settled over us. A very strained
hush. You could hear a ceiling drop. It
must have been the one right under us.
“Friends,” said John Boles, “I am not a
talker, I’m a singer,” and sat down.
After that John Boles can have my right
arm. In fact, I offered it to him but he only
shook my hand and asked me to autograph his
starched cuffs. Weakly emulating; his own
modesty I replied, “I am not a writer, I’m a
dancer,” and made my getaway.
Maybe after I left, Graham McNamee, who
was there delivered a stirring, course by course
appreciation of a luncheon without speeches.
Film Banned in Budapest
Budapest has banned the showing of a film
entitled “Haitang,” starring the Chinese-
American actress Anna May Wong, because of
its anti-monarchist theme.
April 5, 1930
EXHIBITORS HERALD-WORLD
25
Complete Text of M G M’s New Contract
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THE NEW METRO-GOLDWYN-MAYER CONTRACT , which contains both arbitration and deposit clauses. Each party would appoint ttvo
arbitrators, these four to select a fifth outside the industry if they fail to agree, and in the event they cannot decide upon the fifth he is to
be named by the presiding court of the highest court of the state in which the exchange is located.
Composers Featured on
Paramount-Publix Radio
Hour; Varied Program
NEW YORK, April 1.- — Benny Davis and
J. Fred Coots, composers of many popular
song hits, and the Wynn Quartette, composed
of Evelyn MacGregor, Elsa Borg and
Madeliene Southworth, were featured in the
Paramount-Publix radio hour over station
WABC last Saturday. The complete pro-
gram was as follows :
Overture “Swanee River Fantasy,” Paramount or-
chestra, conducted by David Mendoza; Organ solo,
Jesse Crawford; stage show under the direction of
Paul Ash, featuring “Dream Avenue,” Harriet Lee,
“Flappers on' Parade,” orchestral novelty, “Congrat-
ulations,” orchestra, “Do. You Play, Madame?” Har-
riet Lee and Paul Small, medley from the screen
play “Honey,” the foursome, “Sweeping the Clouds
Away,” orchestra, medley from “Sons of Guns,” Wynn
Quartette, “Sharing,” Benny Davis and J. Fred Coots,
“You Oughta Know,” Davis, Coots and Wynn
Quartette, “You Can’t Stop Me from Falling in
Love,” Davis and Coots, medley from “The Love
Parade,” orchestra.
Skouras Plans 37 -Story
Structure in St. Louis
(Special to the Herald-World)
ST. LOUIS, April 1. — The erection of a
37-story $3,000,000 office building, which would
be St. Louis’ tallest structure, is contemplated
for the northwest corner of Ninth and Locust
streets by Skouras Brothers Enterprises.
This became known on March 27 when the
Board of Education, owner of the present
7-story building and site, received a tentative
offer for a 99-year lease on the property.
Cincinnati Exhibitors
Pick Ackerman Again
(Special to the Herald-World)
CINCINNATI, April 1. — J. A. Ackerman,
manager Glenway theatre, was again elected
president of Greater Cincinnati Motion Picture
Exhibitors Co. at a recent meeting. He has
held the office twelve times.
Filming of uAll Quiet”
Attacked in Reichstag;
Is Declared Unfavorable
According to newspaper dispatches from
Berlin, the filming of “All Quiet on the West-
ern Front” has been attacked in a speech by
Geheimrat Sievers before the Reichstag com-
mittee on education.
Sievers declares that undue emphasis is be-
ing placed upon the brutal treatment of the
recruits by the non-commissioned officer Him-
melstoss. He also stated that foreign picture
directors not only frequently make anti-Ger-
man films for allied consumption, but also sell
them to Germany after cutting out the offen-
sive parts.
A dispatch from Dublin says a new talking
picture based on Liam O’Flaherty’s novel,
“The Informer,” has been banned by the
censor, and an appeal is to be made against
the decision.
26
EXHIBITORS HERALD-WORLD
April 5, 1930
T ea, Life Savers, Bagpipe — Play Part
In Defeating Lenten Slowdown
Kansas City Managers Launch Special Efforts to Keep Up Attendance —
Charninsky Follows Peacock Parade with Wild West
[By Special Correspondent to the Herald-World]
KANSAS CITY, April 1. — Managers of theatres are using widely varied
methods of rallying business as the depression of the lenten season
begins to be felt. All seemed to be agreed upon one point, at least, and
are booking a high quality of pictures for this period, planning a schedule of
“shows-they-can’t-stay-away-from.” The Newman tried a novel plan last week
of serving tea on the mezzanine every afternoon and evening to patrons. A
tea cup reader was present at these gatherings to tell the fortunes of the par-
takers. Large crowds were reported and the house did above average business
during a bad week.
THE Royal passed out “life-savers” dur-
ing the show all week, besides launch-
ing an extra campaign of advertising in
the form of heralds, window displays, and
ads. The Royal’s Boys and Girls club, in-
augurated at this time, is a move which
will continue after the lenten season.
School boys and girls join the club and
are admitted to Saturday morning shows
for five cents. Membership in the club
is expected to reach seven thousand.
Even the larger and more conservative
houses are using special means of attracting
crowds. At the Mainstreet a week ago,
during the run of “The Cohens and Kelleys
in Scotland,” a man in Scottish attire
played a bagpipe in front of the theatre.
The Mainstreet lobby is unusually well
decorated.
The Midland, which is not given to flashy
advertising, is this week sending out thou-
sands of circulars and heralds advertising
“The Rogue Song.” Many extra window
displays have been made and the lobby is
more showy than usual.
The laurels as far as picturesquesness is
concerned must go to Louis Charninsky,
manager of the Pantages. Following up
his flair for the colorful, he is launching
a series of stunts which are aimed to startle
the Kansas Citian into going to the Pan-
tages. Not content with leading peacocks
about town for “Peacock Alley,” he rode
through the streets this week on a horse,
outfitted as a wild-west, two-gun man, to
advertise “The Lone Star Ranger.” The
stunt must have had its effect, because the
picture headed the list for the week.
Corporation of America. Net income of Radio
Corporation for the year ended Dec. 31, 1929,
was $182,137,739 and total gross income $182,-
137,739. Current assets totalled $90,809,150
and liabilities $38,137,585.
Even Greater Progress Seen
Even greater progress will be made this
year in synchronizing, the report stated.
“The Photophone Company is entering on
a wider program of research and development
work,” it said. “During the coming year,
through its association with the RCA Victor
Company, it will make available sound records
to motion picture exhibitors, including over-
ture and exit music. During the year the
Photophone Company has developed portable
apparatus of outstanding merit which has been
made available to the industrial and educa-
tional fields.
13 Trucks to News Services
Thirteen sound recording trucks have been
provided for news services, and recorder-
licensee contacts entered into with eight film
companies and apparatus installed in their
studios.
“Additional stock in Radio-Keith-Orpheum
Corporation was acquired by RCA Photo-
phone, Inc., and the Radio Corporation of
America when rights to subscribe for such
additional stock were offered to R K O stock-
holders.”
Substantial progress in talking pictures was
made through Radio Pictures, subsidiary, the
report added.
New RKO Theatre to
RCA Photophone in
926 Theatres, 565
In U. S.9 Says Harhord
RCA Photophone sound equipment now
has been installed or is being installed in 926
theatres throughout the world, 565 in the
United States and 361 in the foreign field, says
the annual report of James G. Harbord, chair-
man, and David Sarnoff, president of Radio
Take Place of Old
Columbia Burlesque
( Special to the Herald-World)
NEW YORK, April 1. — The Columbia the-
atre, at the corner of Broadway and 47th
street, will be demolished to make room for
a new RKO theatre, as the metropolitan
headquarters of first run Radio Pictures. Its
interior will be modernistic throughout, with
glass and bronze instead of the usual orna-
mental plaster decorations. The seating ca-
pacity will be 2,500.
J.E.D. Meador Named
Business Manager of
Technicolor in N. Y.
(Special to the Herald-World)
NEW YORK, April 1.— J. E. D. Meador,
for a number of years director of publicity
and advertising for the old Metro Picture
Corporation, has been
named business man-
ager for the New
York office of Tech-
nicolor, according to
announcement by Dr.
Herbert T. Kalmus,
president.
Meador will con-
tact with the New
York offices of pro-
ducers using Techni-
color and with
studios of the New
York district where
a number of Techni-
color features are to
go into production in
the future.
The business division of Technicolor in
Hollywood will remain as heretofore under
the direction of Andrew J. Callaghan, and
in Boston under the direction of Frank R.
Oates. Meador will cooperate with them in
serving: the needs of producing and distribut-
ing offices in New York.
Universal to Make
20 Pictures a Year
But at Cost of 50
(Special to the Herald-World)
NEW YORK, April 1. — Universal is going
for the big money. In line with its new
policy the company hereafter will make only
20 pictures a year at an expenditure formerly
spread over 50 pictures, Carl Laemmle an-
nounced today.
Universal will likewise concentrate on a
proportionately smaller number of shorts to
be produced in an elaborate manner and will
eliminate all brands and brand names. Indi-
vidual units will be individually handled. Only
pictures for the best of first run houses will
be considered for production.
Three or Four Outdoor Epics
Among them will be three or four outdoor
pictures of epic proportions. Film indicative
of the new type are “Captain of the Guard,”
“King of Jazz,” “The Storm,” “What Men
Want,” “The Czar of Broadway,” and “All
Quiet on the Western Front.”
“The first fruits of this new policy,” Carl
Laemmle said “are already being shown in the
increasing production care and money that
are going into such pictures as ‘The Storm,’
the addition of Lupe Velez to the cast and in
the signing of this brilliant young star to a
five year contract. Likewise, the new trend
can be seen in the big production plans for
‘What Men Want’ with Pauline Starke.
Sees Ace in John Boles
“In John Boles, Universal feels that it has
one of the biggest drawing cards.
“In its young stars the company is remark-
ably fortunate. It will, develop the talent of
Lewis Ayres, launched as the hero of ‘All
Quiet On the Western Front,’ of Jeanette
Loff to be seen in ‘The King of Jazz,’ of
John Wray who will also be seen in ‘All
Quiet’ and in ‘The Czar of Broadway.’ ”
Among the books and plays already bought
are “Little Accident,” “Sincerity,” “East Is
West,” “For Husbands Only” and “Outside
the Law.” The company also intends to re-
make “The Hunchback of Notre Dame.”
MGM Granted Permanent Writ to Bar
Firm from Printing or Selling Songs
(Special to the Herald-World)
NEW ORLEANS, April 1. — United States Judge Wayne G. Borah, made
permanent the injunction which he recently granted to the M etro-Goldwyn-M ayer
Corporation, New York, et al, restraining the Penn Printing Company, Inc., 427
Penn street, from publishing or selling a number of songs copyrighted by the
MGM corporation, and several song writers and publishers who joined the
plaintiff in the suit. The Penn Company, of which William J. Sullwood is New
Orleans manager, Philip Marrly and Dan Foiguei, Chicago, also are officials, did
not contest.
April 5, 1930
EXHIBITORS HERALD-WORLD
27
Production Begun on
“The Yankee Don*9 New
T almadge Outdoor Film
(Special to the Herald-World.)
HOLLYWOOD, April L— Richard Tal-
madge has started production on “The Yankee
Don” as the first of a series of outdoor talk-
ing pictures to be produced by him. The
picture has been in preparation for the past
six months under Talmadge’s supervision. He
intends to make it the outstanding film of his
career. A two months’ stay in Mexico City
gathering historical facts and becoming ac-
quainted with the Spanish language was
necessary on the part of Talmadge and his
studio staff.
Other stories that have been carefully
selected and put into picture condition are
“The Road to Monterey,” by George Ogden,
“Stranded in Russia” and “Shackles.” These
will follow “The Yankee Don.” “Shackles”
will be a special production with Talmadge
demonstrating more than the usual amount of
stunts and fast moving action.
Other stories that will shortly go into
preparation for early filming are “Forgotten
Men,” “Isle of Lost Hope,” “Daring to Do,”
“Devil’s Isle,” “Siberian Love,” “South of the
Volga,” “Across the Volga,” “Down the
Volga” and others.
Wampas Will Not Elect
Baby Stars This Year;
First Time in 7 Years
(Special to the Herald-World)
HOLLYWOOD, April L— Wampas will
elect no baby stars this year for the first time
in seven years. The decision was made late
Monday night at a meeting of the board of
directors. The reason fdr the radical change
in plans was not forthcoming from officers
of the organization.
New officers of the organization will be in-
stalled Sunday April 6 at Caliente, Mexico,
where elaborate ceremonies will take place.
Paramount Dickering
For Theatre Site on
Hollywood Boulevard
(Special to the Herald-World)
HOLLYWOOD, April 1.— Paramount will
built a theatre in Hollywood, it was decided
by Adolph Zukor before leaving here a few
days ago. Paramount people are attempting
to find a suitable site for the house on the
boulevard.
Fourth Academy Sound
Meet Oversubscribed
(Special to the Herald-World)
HOLLYWOOD, April 1.— The fourth meet-
ing of the Academy of Motion Picture Arts
and Sciences Sound School was held this
week. Architectural and theatre acoustics
was the subject. The school is heavily over-
subscribed.
The Academy will hold its annual banquet
for the announcements and presentation of
the merit award at the Ambassador Hotel this
week. Seven gold-bronze statuettes will be
bestowed for the outstanding achievements in
the respective fields of motion picture art.
Roach Directs Drama; Writer
Signed for Garnett Picture
Crosland Makes Jolson’s Next — Crawford, Page, Sebastian in
“Blushing Brides” — Inspiration Casting for “Eyes
Of World” — Beaudine Directs Dove
(Special to the Herald-lVorld)
HOLLYWOOD, April 1. — With five complete casts enacting scenes in suc-
cession in different languages, Hal Roach started direction of M G M’s “five-in-
one” film, “Monsieur Le Fox,” this week. Barbara Leonard, heroine, appears in
all versions. Gilbert Roland plays opposite her in two languages, English and
Spanish.
Tom Buckingham signed a contract with Pathe this week to do the story
for the next Tay Garnett Production.
Buckingham expects to put in three or
four more weeks on the story before it
is completed. In the meantime Garnett is
tentatively casting the picture.
Pathe plans to get the picture started with
Garnett at the megaphone shortly after the
middle of April. It will be a more elaborate
story than Garnett has ever directed and ac-
cording to present plans it will have an ex-
pensive cast.
Alan Crosland will direct “Big Boy” for
Warners. It will be the last film that Jolson
will appear in for that company.
CLIPPINGS
“CHICAGO, March 28. (Exclusive). — Mae Murray,
flaxen curls, carmine mouth, white teeth and all, was
in Chicago for an hour this morning before leaving
for New York and an eight week tour. “You know
how a little bird nest is, with a papa bird and a
mama bird and maybe one or two little birdies?
Well,” she said, “that’s the way we are at home.”
“Miss Murray who in private life is Princess
M'Divani, admitted that she has been married to the
self-same husband for the last five years. In fact,
she asserts, he is the only husband she has had in
her long career from cabaret dancer up to cinema
stardom. Mae did a song and dance for the crowd in
the station.” — L. A. Times.
which proves my contention that
Robert Z. Leonard is after all only a myth.
But it also proves what a lot of things can be done
for a crowd in a station.
When I’m in a station and there’s a crowd around
I like to stand on my head or do cartwheels.
a
AN ADO’ABLE SPECIALIST
Bebe Daniels has engaged a fan writer who hails
from Memphis, Tenn., to help her with the part In
her next picture at RKO. The f. w. gets well paid
for teaching the Daniels to speak like a gal from
Memphis.
It wonld be only fair if Bebe wonld teach the fan
writer to speak like a girl from Hollywood.
a
Just before leaving the employ of his company a
rather famous director popped his superior (an as-
sociate producer) in the eye.
The director went straightway to the Warner lot
and went to work for Darryl Zanuck this week. And
a word to the wise is sufficient.
Bnt than Zannck has long learned that it’a smart
to agree with rather famous dire® tors.
And so have I.
DOUGLAS HODGES
The three girls of “Our Dancing Daugh-
ters” are reunited again in Harry Beau-
mont’s “Our Blushing Brides” for M G M.
They are Joan Crawford, Anita Page and
Dorothy Sebastian
who have gone their
separate ways since
the original jazz-girl
film.
It consumed prac-
tically four months
to select cast for
“Eyes of the World,”
which Henry King
will direct for Inspi-
ration. Production
begins next week
with the company on
location.
William Beaudine
began “The Devil’s
Playground,” starring ay arneU
Billie Dove, at First National this week. Sid-
ney Blackmer plays opposite. Although Beau-
dine’s contract expired recently, he will con-
tinue the agreement for the duration of the
Dove film.
James Cruze has signed Lola Lane for
five years. She is now enacting a featured
role in “The Big Fight,” which Walter
Lang is directing for Cruze.
Clara Bow will do a number called
“Sweetheart of the Fleet” as a finale in
Paramount’s “Paramount on Parade.”
A sunburned delegation of 200 players
and technicians, the “Arizona Kid” unit,
has returned to the Fox plant.
Hugh Herbert is preparing to direct his
first picture, “He Knew Women,” at
RKO. Lowell Sherman and Alice Joyce
are featured.
One of the first films to go into produc-
tion on Universal’s new schedule will be
“The Little Accident.” Glenn Tryon will
be starred.
Mildred Harris is playing the lead in
“Ranch House Blues,” a two-reel comedy
for Pathe. Opposite her is Don Douglas,
a new, young leading man. Pathe is shoot-
ing about two of these shorts at a time.
RKO has signed Sue Carol for a part
in “Tommy.” Arthur Lake is the featured
male player. Mel Brown has the mega-
phone. Fox is loaning Carol for the first
time since her contract began.
Another new picture underway on the
RKO lot has the ga-ga title, “Half Shot
at Sunrise.” But Bert Wheeler and Robert
Woolsey are in it.
28
EXHIBITORS HERALD-WORLD
April 5, 1930
Radio- Victor Gramercy Studio
To Aid Eastern Output in June
Three Sound Stages Will Be Available — Audio-Cinema Completes
“I Pagliacci” as First Screen Opera Made in
East — New Music for “Queen High”
By DOUGLAS FOX
Production in the East is expected to take a step forward in June when recon
struction of the Radio-Victor Gramercy studio will be completed. Three fullv
equipped sound stages will be available for rental, and the central location of
the plant, as well as its record for pretty good acoustics, should keep all three
stages busy.
Bell & Howell sees it through
Some of the machines which are making history in the moving picture industry— general view of
the toolroom, milling department, in the new Bell & Howell Engineering Development Building.
A new piece of Bell & Howell cine-
machinery is never put into production
until the conditions under which it
might operate are carefully surveyed;
not a wheel is turned until the whole
function of that instrument is visualized
and prepared for in advance.
From this care in design, and the pre-
cision of their manufacture come the
constant dependability of Bell & Howell
Standard Film Perforators, Printers,
Splicers, and Studio Cameras.
Wherever movies are made, printed,
or projected, the name Bell & Howell
has rightfully become synonymous with
known high quality.
The foresight of its engineers is but a
part of the contribution of the Bell &
Howell Engineering Development Lab-
oratories to the progress of the industry.
Clear thinking and rare skill in applica-
tion of theory to practice are daily solv-
ing the problems of the moment in these
Laboratories. Penetrating vision and
mechanical ingenuity are constantly at
work in anticipation of the future.
Audio Cinema, Western Electric’s studio
child, has completed the first screen opera to
be made in the East. It’s “I Pagliacci,” sung
entirely in Italian by Fernando Bertini and
Alba Novella.
Paramount, ahead of its production
schedule, is swinging along smoothly with
“Queen High,” Schwab and Mandel musical
comedy that was popular on Broadway
some time ago. All music for this produc-
tion will be new, the idea of popularizing
an old legitimate production because it con-
tained song hits since forgotten having died
a natural death.
“Queen High” Ready April 15
The idea worked with “Rio Rita” and a
few other musicals I could name but, with
new material constantly flooding the pic-
ture mart, it is obvious that it could not
last for very long.
“Queen Hwh” should be in the can by
April 15 when Maurice Chevalier, now tied
up in a two week theatre engagement, will
start work on “Too Much Luck.” At about
the same time Edward Sutherland will
start directing Jack Oakie in “The Sap
from Syracuse.” This will be Oakie’s first
starring vehicle.
There’s been variety in the Vitaphone
Varieties turned out in the Flatbush plant
these past few days. They’ve been occu-
pied with a melodrama, a musical comedy,
a farce, a sketch and Mr. Robert L. Ripley,
the cartoonist.
“Meller” in Death House
In step with the fashion in prison plays,
the two-reel melodrama, “Strong Arm,”
takes place entirely in the death house and
press room of a pententiary. The script
stars Henry O’Neill as the chaplain. As
you probably know, O’Neill is playing a
similar role in the legitimate hit, “The Last
Mile.” Others in “Strong Arm” are John
Harrington, E. L. Fernandez, Paul Harvey
and Norvale Keedwell.
“The Collegiate Model” is the title of
the musical comedy which features Ona
Murtsen, Harry Rosenthal and Roger
Pryor, all prominent in current Broadway
offerings.
“The Fight,” a burlesque of the prize
ring by Ring Lardner and John Hobble,
stars Norman Brokenshire, Hazel Forbes,
Charles Lawrence and the inimitable Harry
McNaughton of “Three Live Ghosts.”
Ripley talked, sketched and exhibited
some of his curiosities for the camera. He
is. not a handsome man and speaks best
with the pencil.
Other productions recently completed in
Flatbush include “Song Painting” with Ann
Seymour of “A Night in Venice,” and
“Fish,” a sketch by Homer Mason.
Galsworthy Play,
With English Cast,
For Radio Pictures
( Special to the Herald-World)
NEW YORK, April 1. — “Escape,” famous
play by John Galsworthy, is now going into
production in Great Britain, under the direc-
tion of Basil Dean, and as an Associated
Radio Picture, will be one of the attractions
in the forthcoming program of Radio Pic-
tures for 1930-31.
The cast for the talking version will be
made up of noted English actors, and the pic-
ture will be one of the first to be made under
the Radio Pictures banner, and known as an
Associated Radio Picture.
Lytell Weds Grace Menken
( Special to the Herald-World)
HOLLYWOOD, April 1. — Bert Lytell, for-
mer husband of Claire Windsor, married
Grace Menken, his leading lady, in Philadel-
phia. Only the immediate family was present.
BELL & HOWELL
BELL & HOWELL COMPANY, DEPT. P, 1851 LARCHMONT AVE., CHICAGO, ILL.
NEW YORK. 11 W. 42nd ST.. HOLLYWOOD. 6324 SANTA MONICA BLVD.
LONDON (B. & H. CO., LTD.) 320 REGENT STREET . . . Estahlirhed 1907
April
it will pay
/ou to play
Columbia
Pictures.
Columbia Pictures will cele-
brate its Tenth Anniversary
with the greatest advertising
and pu blicity campaign
ever formulated by any
major distributing organiza-
tion.
Its purpose will be to help
you sell Columbia Pictures
to your patrons.
Stage Sensation by
MILTON HERBERT
CROPPER
featuring the greatest
east of the year
Barbara Stanwyck
Lowell Sherman
Ralph Graves
Marie Prevost
George Fawcett
Nance O’Neil
Juliette Compton
Johnny Walker
.
CAPRA
Production
r J .i V W
► ►
h. L
> ! !►>
a
w I
Backing up the road show, “Ladies of leisure” will be
a wonderful variety of box-office pictures,
George Sidney and Charlie Murray
i: Around the Corner"
wi II be a sure enough laugh riot. The story was made
to order for them, and besides they were given Joan
Peers to take care of the romantic angle for your
patrons. A bushel of laughs in this one, directed by
Bert Glennon.
"Call of the West"
A thrilling, all talking Western romance with Dorothy
i i j
Revier and Matt Moore is another one that can’t miss.
Directed by Al Ray.
William Collier Jr. and Pauline Starke in
"A Royal Romance"
is about as sweet a romantic-comedy box-office picture
as you have seen in years. Plenty of laughs too. Directed
by Erie C. Kenton.
For an out and out thriller, take
f| "Prince of Diamonds"
a story of an international diamond smuggling gang,
stretching their activities all over the world. They will
love this one, featuring Aileen Pringle and Ian Keith.
Great direction by Karl Brown and A. H. Van Buren.
It will pay you to play
Columbia Hits in April
i
April 5, 1930
EXHIBITORS HERALD-WORLD
33
JACK COHN
JACK COHN met Joe Brandt in
1902 while working at the next
desk to him in the Hampton Adver-
tising Agency. Six years later he
left Hampton to join Carl
Laemmle’s old IMP company,
working in laboratory. In 1911 he
brought Joe Brandt over to Uni-
versal. Became editor and producer
of Universal Weekly, the first inde-
pendent newsreel, and conceived
the idea of having staff photogra-
phers located in key cities, an inno-
vation then. For six years he was
in charge of the IMP studio. In
1919 he conceived the idea of pro-
ducing a fan magazine on the
screen. Interested Harry Cohn and
Joe Brandt and induced them to
leave Universal to form C. B. C.
JOSEPH BRANDT
BORN in Troy, forty-eight years ago. Was grad-
uated from New York University Law School
and admitted to bar but practiced only a short
while. Was reporter on Evening World, New York
representative of Billboard, and Advertising Man-
ager of the Dramatic Mirror. Became secretary to
Carl Laemmle, then president of the IMP Film
Company. Promoted to head of publicity depart-
ment of Universal, 1912. Originated and arranged
for distribution of Universal serials. Established
London, Paris and Berlin offices of Universal.
Made assistant treasurer of Universal in 1919. Left
in 1920 to join with Cohns in incorporating C. B. C.
HARRY COHN
'T''HE chance - taker of the Cohn
family is Harry. As a boy he was
attracted to the stage and did re-
markably well. An excellent voice
earned him the now obsolete posi-
tion of audience-singer for Watter-
son, Berlin & Snyder, song publish-
ers, where he met and cultivated
the friendship of Irving Berlin. He
toured in vaudeville. Next he blos-
somed out as a singer of illustrated
songs and conceived the idea of
using motion pictures with them
instead of slides. Has made films
of all of Berlin’s songs. Left stage
to join the cavalry, but turned up
in Universal City under Carl
Laemmle’s supervision in 1918. In
1920 he left Universal to join Joe
Brandt and Jack Cohn in C. B. C.
Columbia Celebrates Its Tenth Birthday
Only a decade ago the company, now Columbia, was born. But what a decade ! Super-
theatres— Sound — Color — Wide Film! AndColumbia itself has supplied achievements
ivorthy of the period. In this recital of them is also told a story typical of the history
of the entire motion picture industry.
THIS month Columbia celebrates the
tenth anniversary of existence as a
film corporation. Ten checkered years,
sad ones and good, a recital of which re-
flects the very growth of the film industry
itself.
To the old-timers in the trade, this story
of Columbia’s history will be a flashback to
the most romantic and aimless years of
their experience, years poignant in the
memories of pioneers in the fallowest of
fields, heartbreaking once to many who
now are millionaires many times over.
To those who entered the industry when
its momentum was already carrying it
along to certain success, this record should
prove just as interesting, for as the history
of a country shapes its future, so do past
events point out the destiny of an industry.
How many of these names do you re-
member? How many of these personalities
influenced you in days gone past, and how
many are still identified with the show
business?
In 1920 Joe Brandt and Jack and Harry
By DOUGLAS FOX
Cohn left Universal to form the C. B. C.
Film Sales Company — the letters represent-
ing the surnames of each. Their first prod-
uct was “Screen Snapshots,” a short fea-
ture they are still finding profitable, and
about the same time they had “The Hall-
room Boys,” two-reel comedies.
“The Hallroom Boys” was one of the
most popular two-reelers of its time. In
November, 1920, C. B. C. handled the dis-
tribution of “A Good Bad Man,” a Western
released under the title of “Dangerous
Love.” (Notice throughout the progress
of the company the change in the type of
titles — a characteristic of the entire indus-
try.)
First Notable Financial Deal
In 1921 the Federated Film Exchange
contracted for the distribution of “Screen
Snapshots.” This was C. B. C.’s first not-
able financial arrangement. “Heart of the
North,” a super-special directed by Harry
Revier and released as a Harry Revier Pro-
duction, had its premiere at the famous
Tivoli in San Francisco and it made an in-
stantaneous hit, being booked over the
Loew circuit and state-righted with great
success. It was produced by Joe Brandt
and George H. Davis. They also put out,
in the same year, “Life’s Greatest Ques-
tion”— a title for the ages — featuring the
then popular Roy Stewart, Louise Lovely
and Dorothy Valegra.
Even in 1921 Columbia had sales drives,
for the records show that one commenced
December 17. Next came its first serial,
“The Blue Fox,” distributed by Arrow in
fifteen episodes and starring Ann Little.
In December of the same year, the Art
Brand Productions was organized, with Joe
Brandt as president and Bert Adler as
treasurer. The company handled the reissue
— an old trick even then — of the Charles
Ray two-reelers, distributed through C. B.
C. The first four Ray pictures were “Af-
rican Love,” “Saved from the Depths,”
“After the Storm” and “The Mystery of
the Mission.”
D. W. Griffith figured next in the com-
pany’s history, producing “Fatal Marriage”
34
EXHIBITORS HERALD-WORLD
April 5, 1930
Yes , You Thrilled and Laughed at These Columbia ’s!
AN example of old
Columbia dramat-
ics, with villains (Heh,
heh, me proud
beauty!) and heroes
and lovely ladies, all
plainly identified by
the clothes the prop-
erty man did not give
them — because there
were no property men.
No names were found
on the backs of these
pictures, an “old movie
custom” which persists
to this day, so guess
’em at your own risk.
Title? Anyuiay, ’twas a thriller (Mex.)
Picking up the male at high speed.
Takin’ a shine to the sheriff.
Anonymous but bloodthirsty.
And this was called “Pal o' Mine”!
A touching scene from “Forgive and Forget.
As Bill got serious in “Fighting the Flames’
April 5, 1930
EXHIBITORS HERALD-WORLD
35
Those Who Sell ’Em and
Those Who Play In ’Em
JOE GOLDBERG
General Sales Manager
RUBE JAKTER
Assistant Sales Manager
in 1922. This picture starred Lillian Gish
and Wallace Reid, two of the most popu-
lar stars of the day. It was distributed
through the Robertson Cole exchanges.
Polly Moran enters Columbia history in
the same year, teaming with “Smiling” Bill
Jones in Carnival Comedies, the first two
being “Nell’s Busted Romance” and “Why
Wives Worry.”
Expansion Begins
In May, 1922, expansion first began.
New studios were leased to produce more
of the increasingly popular “Hallroom”
comedies and a new series, Sunrise Com-
edies. In the same year Pathe took over
the distribution of “Screen Snapshots.”
“Heart of the North,” a super-special, is
said to have received the distinction of be-
ing the first production to enter the foreign
field, the rights going to Australasia. So
far, C. B. C. stressed short subjects and
adopted the slogan, “Short Subject Kings.”
May of 1922 found C. B. C. with six
melodramas, which were released as “The
Six Box Office Winners.” They were di-
rected by Edward Le Saint, who produced
many of the Fox super-attractions, and
starred Rosemary Theby, Gladys Lake and
Philo McCullough. Their titles were no
less dramatic than “Only a Shop Girl,”
“Sidewalks of New York,” “Pal o'Mine,”
“The Lure of Broadway,” “Forgive and
Forget” and “Temptation.” The first New
York premiere of these “supers” occurred
at the old Broadway theatre the last week
in September, 1922. The picture was “More
to Be Pitied Than Scorned” and was a tre-
mendous hit. “Only a Shop Girl” contained
players who were destined to remain in
pictures for quite a while. The cast was
composed of Mae Busch, James Morrison,
Willard Louis, Wallace Beery, Estelle Tay-
lor, Tully Marshall, Claire Dubrey, William
Scott and Joseph Adair. “More to Be
Pitied Than Scorned” was booked over the
Lynch circuit, which included the awe-in-
spiring number of 29 theatres. Loew’s
Warfield theatre booked “Only a Shop
Girl” as its first anniversary feature on May
14, 1923.
Edward Belasco Joins
In March, 1923, Edward Belasco, younger
brother of David Belasco, entered the mo-
tion picture field with “Her Accidental
Husband,” followed by “Dancing Feet” and
“Baldy of Nome.” They were directed by
Dallas Fitzgerald and featured Miriam
Cooper, Mitchell Lewis, Maud Wayne, For-
rest Stanley, Richard Tucker and Kate
Lester. “Her Accidental Husband” was
premiered at the Granada theatre in San
Francisco.
During the same month, C. B. C. adopted
the policy of securing the approval of its
buyers on story titles. Synopses as well
as titles were submitted to franchise hold-
ers for suggestions. That is said to be the
first time any company had consulted its
buyers in the matter of production, and
the resulting pictures, the first coopera-
tively approved productions. Question-
naires were sent to all exchanges and ex-
hibitors. In addition, Hal Hodes made
personal visits to all territories in an effort
to learn public sentiment in reference to
feature productions.
During the season of 1923-24, the name
Columbia first appeared on the original
C. B. C. product. Six productions, entitled
“Mind Your Own Business,” “Innocent,”
“Discontented Husbands,” “The Marriage
Market,” “What About Children?” and
Buyer of Souls,” were distributed through
C. B. C. under the name of Columbia.
In June, 1923, the prerelease showing of
“Temptation” was given on the Sunday
night program at the George M. Cohan
theatre in New York. At the same time
it was given its premiere at the Broadway
theatre.
During 1924 C. B. C. produced and dis-
tributed the “Perfection” series under the
brand name of Perfection Pictures. These
included “Women First,” “Fight for Hon-
or,“Beautiful Sinner,” “Fatal Mistake,”
“Tainted Money” and “Fearless Lover.”
By the end of 1924 the name Columbia
was firmly established in the public’s mind
and the company was really underway.
18 Pictures in 1925-26
For 1925-26, the company announced 18
pictures, six to be known as Columbias,
six to be called Waldorfs, and six to be
released as Perfections. The Columbias
were “The Danger Signal,” “SOS Perils of
the Sea,” “Ladies of Leisure” (incidentally,
the title of their latest special), “The Un-
written Law,” “The Lure of Broadway”
and “Midnight Flames.”
The Waldorfs were “The Thrill Hunter,”
“Sealed Lips,” “The Fate of a Flirt,” “The
Price of Success,” “The Penalty of Jazz”
and “An Enemy of Men.” The Perfec-
tions were “Fighting Youth,” “The Speed
Demon,” “A Fight to a Finish,” “The Great
Sensation,” “The New Champion” and “The
Handsome Brute.”
Columbia’s roster of stars included
Elaine Hammerstein, Lou Tellegen, Jane
Novak, William Haines, Dorothy Devore
and Madsre Bellamy, and its directors were
Erie C. Kenton, Edward J. LeSaint, Frank
Strayer, Reeves Eason, Jay Marchant and
Tony Gaudio.
By 1926 Columbia had arranged, through
extensive franchises, for national distribu-
Dorothy Revier
Sally O’Neil
Molly O’Day
w
M. Livingston
Wm. Collier, Jr.
Evelyn Brent
dt- 1
i
Jack Holt
Pauline Starke
36
EXHIBITORS HERALD-WORLD
April 5, 1930
SAMUEL J. BRISKIN
Assistant General Production Manager
tion. In March of that year Columbia
commenced concentration on a field force,
and the first man appointed to the staff
of sales service was Rube Jackter.
February, 1926, Columbia purchased the
largest independent studios on the West
Coast and spent $250,000 in stages and
added equipment. This is on the present
site at Sunset and Gower Streets. The
studio staff was enlarged, Dorothy Howell,
former secretary to Harry Cohn, being ap-
pointed assistant production manager.
For 1926-27, twenty-four pictures were
announced: “Pleasure Before Business,”
“Poor Girls,” “The Sidewalks of New
York,” “The Girl Who Smiles,” “Sweet
Rosie O’Grady,” “When the Wife’s Away,”
“Remember,” “Paying the Price,” “Obey
the Law,” “The Lost House,” “Stolen
Pleasures,” “Adele,” “The Price of Honor,”
“The Romantic Age,” “The Wreck,” “The
Better Way,” “The Clown,” “For Ladies
Only,” “Meet the Wife,” “My Wandering
Girl,” “Truthful Sex,” “Lightning Express,”
“Birds of Prey” and “False Alarm.”
Makes Deal with F B O
The new studio had three stages, sep-
arate administration buildings and new pro-
ducing equipment, all on eight acres of
land. Columbia productions were formerly
housed in the old Clune Studios in Holly-
wood under the name of Waldorf Produc-
tions. With the acquisition of the new
studio, the last of Waldorf’s assets were
merged into Columbia.
In May, 1926, Columbia made an impor-
tant foreign deal with Film Booking Office
to distribute the company’s product in
Great Britain and Ireland. The deal was
consummated by F. A. Enders, then man-
aging director of F B O, on a trip to New
York. By May, too, Columbia’s national-
ization plans were completed and franchise
holders were registered in all the key cities.
This marked the end of the glamorous
state-righters.
In June of 1926 Columbia added a $50,000
carpenter shop to its studio for the im-
provement of its property department. In
the same month the company opened its
own office in Detroit, with A. W. Bowman
in charge as branch manager, and J. Grubb
Alexander was added to the scenario de-
partment. In July the Stanley circuit
bought Columbia’s entire 1926-27 product.
In August Independent Films of Canada
closed a deal to distribute Columbia Pic-
tures, which resulted in Columbia’s taking
over the company in November of the same
year and changing its name to Columbia
Pictures Corporation of Canada. In Sep-
tember Columbia opened its own exchange
in Pittsburgh. In November additional
ones were opened in Des Moines and
Omaha.
For the season of 1927-28, thirty produc-
tions were announced. In Inly, 1927, “The
Blood Ship” played the Roxy in New York
and was named as one of the best ten pro-
ductions of the year. In the same month
exchanges were opened in Los Angeles,
San Francisco, Butte, Portland and Seattle.
In November additional exchanges were
opened in Minneapolis and Omaha, while a
profit-sharing arrangement with the North-
west MPTO was arranged, wherein 1,000
theatres participated in Columbia’s profits.
In March, 1928, Columbia launched its
“victory drive” to celebrate its seventh an-
niversary, the drive lasting seven weeks.
In Mav, 1928, a new schedule of 36 pic-
tures was announced.
Three Conventions Held
Also in May, 1928, three regional sales
conventions were carried through, in Los
Angeles, Chicago and New York. In June
new exchanges were opened in St. Louis.
Milwaukee, Denver, Salt Lake City, Albany
and Buffalo. Plans to spend $4,000,000 on
the new schedule were then announced.
In August “The Scarlet Lady,” Colum-
bia’s first $2 top Broadway show, opened
at the Embassy in New York. In October
Western Electric was awarded synchron-
ization contract and “Submarine,” Colum-
bia’s first sound picture, was soon there-
after released.
In January, 1929, Columbia acquired six
Liberty-Specialty exchanges in Atlanta,
Charlotte, Memphis, New Orleans. Dallas
and Oklahoma City, at a price of $450,000.
On February 2, Columbia and the Victor
Talking Machine Company entered into an
agreement to produce 24 shorts which were
to be. singing-dancing-talking single reel
novelties and released as Columbia-Victor
Gems. In March construction of new
sound stages began on the Coast. In Feb-
ruary Columbia moved from 1600 Broad-
way, where the home office had been lo-
cated since the inception of the company,
to enlarged quarters on the entire eleventh
floor at 729 Seventh Avenue. In April
Nathan Burkan and S. S. Goodard were
added to the Columbia directorate and
Goodard was assigned to float additional
stock.
Forms British Subsidiary
In June, Joe Brandt left for Europe to
arrange for a British subsidiary, and the
Barney Rosenthal exchange was acquired.
In July Columbia held its national sales
convention in Hollywood, announcing the
acquisition of remaining franchises, and be-
coming recognized as a national distribut-
ing organization with the announcement of
branches in 33 key cities. During this
month announcement was made that $6,-
000,000 had been set aside for the com-
ing year’s schedule, and the Disney Silly
Symphonies and Krazy Kat Kartoons were
acquired.
The July, 1929, financial statement
showed a profit of $450,000 for that year,
compared with a profit of $59,000 for 1926.
The 1929 stock was listed on the curb
market and the earnings for 1929 were re-
ported to be $18 per share on preferred,
and $3.75 on common.
Foreign Office Expanded
In September the Horsley Laboratories,
with a capacity of 250,000 feet of film daily,
was acquired. In October the $2,000,000
“Goldberg testimonial sales drive” was
launched. In December the company ac-
quired the remaining strip of the old Gower
Ranch which adjoined the studio, in order
to. expand, and new sound stages and ad-
ministration buildings were arranged for
immediately.
On January 13, 1930, Columbia launched
a 13-week testimonial and exhibitor coop-
erative drive in celebration of its tenth
anniversary.
Keeping pace with the company’s ex-
FRANK CAPRA
Director
tensive domestic development, Columbia’s
foreign department is rapidly expanding to
encircle the entire globe with representa-
tives in nearly every civilized country.
Following closely upon the important
additions to its foreign forces, which in-
clude the appointment of Milton J.
Schwartz, as European sales manager with
offices in Paris and London, and Emanuel
Zama as his assistant, comes the appoint-
ment of Hannah Kass as manager of the
New York foreign department. Negotia-
tions are also in progress to secure a Mexi-
can and South American representative.
The appointment of Hannah Kass is a
further example of Columbia’s policy of
rewarding competant employes with pro-
motion for demonstrated ability. Starting
as to the executive secretary to Jack Cohn
and Joe Brandt, she assumed the responsi-
bility of handling the details of the com-
pany’s foreign negotiations during its
growth and expansion. Among these
duties were the handling of a number of
the important foreign deals, which gave
her an intimate knowledge of the world
market and the handling of foreign dis-
tribution. It also paved the way to the
present post, which requires an executive
skilled in the details of export trade and
the requirements of the various countries,
a knowledge that can be acquired only
through years of actual experience.
Barbara Stanwyck Signed
It has also just been announced that fol-
lowing her outstanding work in “Ladies of
Leisure,” Columbia’s roadshow attraction,
Barbara Stanwyck has been signed to make
four more pictures on the Columbia lot.
Miss Stanwyck first came into promi-
nence as a dancer in a cabaret and later
in a musical show. Her initial efforts as
an actress were a bit in “The Noose,”
but so well did she acquit herself that her
work came to the attention of theatrical
managers and she was immediately selected
for a principal role in “Burlesque.” She
made her screen debut in a featured role
of the LTnited Artist production, “The
Locked Door.” Her next featured role
was in Columbia’s “Mexicali Rose,” and
then came her assignment to the leading
feminine role in “Ladies of Leisure.”
And now, to give the name “Columbia”
a kind of added (though probably super-
fluous) glory, a search is being made for
a “Miss Columbia” to replace the lay fig-
ure used as a leader to all Columbia pro-
ductions. Entries for the contest are com-
ing into the Columbia home office in every
mail. The winner is to receiver a trip
to Hollywood, a week’s contract at $250.
April 5, 1930
EXHIBITORS HERALD-WORLD
37
w
SERVICE ON PICTURES
TROUPERS THREE
ACTORS AS SOLDIERS! Produced and dis-
tributed by Tiffany. Directed by Norman
Taurog. Story by Arthur Guy Empey. With
Rex Lease , Dorothy Gulliver , Slim Summerville ,
Roscoe Karns, Joseph Girard and others.
Seen by TOM J. HACKER in Hollywood
^^S^ORMAN TAUROG directed “Troupers
Three” for Tiffany and succeeded in turning
out a smooth, breezy type wise-cracking com-
edy packed with giggles. The fun honors go
to Slim Summerville.
Rex Lease is in a Bill Haines role, a smart
cracking, ham actor getting his goose cooked
as he tries to “gag” his way through a cavalry
post. He is heard in several song numbers
which reveal a crooning ballad voice that’s not
bad. (Not so good, either.)
Lease, Summerville and Roscoe Karns join
the cavalry after unsuccessful attempts, as act-
ors, to crash a small time try-out vaudeville
house. They plan on rehearsing a new act and
only staying a month. I, ease, as the wise-
cracker of the offensive kind, meets Dorothy
Gulliver, the captain’s daughter. Their experi-
ences in learning to become first class cavalry
men with Lease in love form the story.
ONE ROMANTIC NIGHT
Seen by PETER VISCHER in New York
i(rP
1 HE SWAN” was, not so many years ago,
one of the most charming plays on the New
York stage. In being made over into “One
Romantic Night,” by United Artists, much of
the flavor of Molnar’s stage play has been re-
tained, but, as one might suspect from the
vapid change in title, something has been
sacrificed.
The picture brings Lillian Gish to the talking
screen and I found her performance quite
captivating. She is much the same Gish, fragile,
delicate, lovely, and she was beautifully pho-
tographed. Her voice is good, and adds ex-
pression to her sensitive features. I liked her
immensely.
On the stage, the story was a grand tale of
Continental royalty. For the sake of her fam-
ily’s fortunes, a young princess had to be mar-
ried off to a rich and powerful young prince.
Secretly, her young brothers’ tutor was madly
in love with her and one gala evening, on the
occasion of the prince’s visit, he felt the un-
accustomed flush of wine and rebelled at a
fate that made one man a commoner and an-
other a prince. Most amusing were the frantic
efforts of the girl's mother to get her married
off, and most philosophic were the commen-
taries of her uncle, a padre of benevolent mien.
The story remains much the same, but a
slightly different manner of handling has, to
some extent, affected the result. Conrad Nagel
could hardly be described as an inspired choice
for the part of the earnest young tutor. Rod
La Rocque, as the prince, makes him some-
thing of a cad, with a trace of a Bowery accent.
Marie Dressier is, of course, superb as the
mother of the princess. But the part of Father
Benedict, which cast a mellow glow over the
entire stage production, has been cut to prac-
tically nothing and that bit is so flatly played
by 0. P. Heggie, usually so competent a per-
former, that it seems a waste of footage.
“One Romantic Night” is, I must say, a pleas-
ant picture, but “The Swan” could have been
so lovely!
By T. O. Service
DAMES AHOY
THE NAVY WITH LIMITATIONS. Produced
and distributed by Universal. Directed by W il-
liam James Craft. Story by Sherman Lowe.
Adapted by Matt Taylor. Dialogue by Albert
DeMond. Sound footage 5,773 feet. Silent
footage 5,270 feet. Release date February 9.
With Glenn Tryon, Otis Harlan, Eddie Gribbon ,
Helen W'right and Gertrude Astor.
Seen by HARRY TUGEND in New York
HANDFUL of laughs, thinly spread, fail
to make this a first class picture. The plot
contains possibilities, but indifferent dialog and
direction keep them in the background.
Otis Harlan, a gob with thirty years service,
has been shanghaied into matrimony by a dame
with blonde hair and a strawberry birthmark
above her starboard knee. These are the only
marks of identification he can recall to his bud-
dies, Glenn Tryon and Eddie Gribbon.
In an eventful search for her he strays into
a dancehall where he wins a contest. The
money is used to release Otis from his blonde,
who is finally found. The cast does all that
can be expected.
MAMMY
Seen by PETER VISCHER in New York
T
HE newest Warner picture starring Al
Jolson is, in some respects, superior as a box
office attraction to all those that preceded it.
“Mammy?’ has songs by Irving Berlin, and how
Jolson sings them! It has some light-hearted
minstrelsy, some fine scenes in color, some
views for Magnascope. Taken all in all, the
picture is box office and no questions asked.
Personally, candor compels me to say that
I don't think the picture began to make use of
Jolson. I bow to no one, not even Abe Wax-
man, in my admiration for Jolson as an enter-
tainer, and I think it’s about time the boy was
given a chance.
Jolson means an evening of fun and enter-
tainment in the theatre. In the old days, when
he “used to sing his brains out at the Winter
Garden,” as he himself puts it, you went to
see Jolson because you could bet your life
you’d get laughs, swell songs sung as nobody
else can sing them, and an armful of light-
hearted entertainment. Jolson meant comedy,
and believe me that’s a compliment.
Well, somebody’s gone and done a Fanny
Brice on Jolson! He can’t be light-hearted
any more, for there comes a time in every one
of his pictures when he has to go without a
shave, look like a bum, and go off with the
coppers for some crime he’s committed by mis-
take. It’s all very sad, too sad, if you ask me.
In this latest picture, Jolson shoots his
buddy by mistake during a minstrel show when
some dastardly villain puts real cartridges in
the gun in place of the blanks that are sup-
posed to be there. What a perfectly silly and
unnecessary hit of invention to give the star
a chance to show bathos, which, if you ask me,
is a decidedly unwelcome addition to any pic-
ture, never an asset.
Maybe I’m finicky, too finicky. I'll go to
see Al Jolson anyway, and so, I suppose, will
a lot of other people.
PLAYING AROUND
THE WHITE HAIRED GIRL ! Produced and
distributed by First National. Directed by Mer-
vyn LeRoy from the story by Vina Delmar.
Adapted by Adele Commandini. Dialog by
Humphrey Pearson. Photography, Sol Polito.
With Alice White , Chester Morris, William Bake-
well, Richard Carlyle, Marion Byron, Maurice
Black, Lionel Belmore, Shep Camp, Ann Brody
and Nellie V. Nichols.
Seen by NORMAN KRASNA in New York
THOROUGHLY enjoyable and clever pro-
gram picture with box-office angles that plead
for being capitalized on. Capricious Alice
White winds her way in and out of a plot
studded with an impromptu knees beauty con-
test, a love affair with gangster Chester Morris,
a robbery, a musical revue in a night cluh, and
sundry other entertaining ingredients.
Alice White and Chester Morris are as allur-
ing names as can be placed on one theatre
marquise and in a vehicle of this type are
shown to best advantage. The story involves
a fun-loving girl accepting attentions front a
gentleman who represents the money and flash
that is sadly lacking in her soda-jerker fiance.
Fun she has aplenty, but just before complica-
tions complicate themselves to Alice’s detriment
Chester Morris is unmasked as the holdup man
he is, and in nothing less than getting caught
robbing Alice’s father.
Of course the soda-jerker fiance with the
heart of gold does the trick and this fixes every-
thing as everyone knew it would be. The story
is the barest bit transparent but it’s done so
well that you’d never know it without me tell-
ing you.
HONEY
THEY’LL SW IRM TO SEE IT. Produced
and distributed by Paramount . From the stage
play by Alice Duerr Miller and A. E. Thomas.
Adapted by Herman J. Mankiewicz. Directed
by Wesley Ruggles. Photographed by Henry
Gerard. Footage 6,701 feet. Released March
29. With Nancy Carroll, Stanley Smith, Skeets
Gallagher, Lillian Roth , Harry Green, Mitzi
Green, ZaSu Pitts, Jobyna Howland and Charles
Sellon.
Soon by HARRY TUGEND in New York
rp
_L HIS old farce, “Hon^v,” brought into the
Paramount, has been given new and better life.
A splendid cast, and inteligent direction of
good, clean dialog and situations, have made a
funny play practically hilarious. I heartily
recommend it to anvone, anywhere.
Nancy Carroll and Skeets Gallagher, son and
daughter of newly poor parents who are abroad,
decide to rent the old homestead to Jobyna
Howland and her daughter, Lillian Roth.
When the new tenants arrive, accompanied by
Lillian’s fiance, Stanley Smith, Nancy and
Skeets have taken over the duties of cook and
butler without disclosing their real identities.
Stanley falls in love with Nancy, and Skeets
with Lillian. Also vice versa. The resultant
intimacies are most carefully observed by little
Mitzi Green, who always happens to be sitting
in a nearby tree. For a price, which rises with
the importance of her disclosures, she tattles to
Jobyna and finally reveals the real identity of
Nancy and Skeets. The. clinches are unanimous
and everybody’s happy.
A group of Negroes in a revival meeting are
stuck in for apparently no other reason than to
give Lillian Roth an excuse for singing “Sing
You Sinners.” But that’s reason aplenty. If
you haven't already heard this song, you will.
38
EXHIBITORS HERALD-WORLD
April 5, 1930
W
SOUND PICTURES
BLUEBOOK SCHOOL . . . IMAGE VERSUS SOUND
By F. II. RICHARDSON
BLUEBOOK SCHOOL QUESTION NO. 47 — What troubles may we expect to encounter
with amplifier tubes? On what basis is the life of amplifier tubes reckoned and what is it chiefly
which lowers their length of efficient service? From what is current for heating the amplifier
tubes derived? What is the voltage with which the amplifier tubes are heated?
VISUAL PROJECTION LOSING GROUND?
SOME complaint has reached me to the
effect that visual projection, meaning the
screen image, is dropping backward by
reason of the fact that all attention, or nearly
all of it, is being centered on sound. Our
old and valued friend, P. A. McGuire of the
International Projector Corporation, is one of
Methods of wrapping and folding paper
condensers. ( Solid lines indicate plates.
Dotted lines indicate insulation.) These
drawings were sent in by Karl Friedrich
with his answer to Question No. 36.
those who put up a vigorous kick to your
editor.
And I am by no manner of means sure
the complaint is not well founded in fact.
I have myself visited a number of theatres
lately wherein, while the sound was excellent
(and I would not go to the length of saying
the visual projection was poor) the picture-
projection itself did not seem to be quite as
snappy as it once was.
In some very high class theatres I have
seen a bit of travel ghost, which of course
injures both definition and picture contrast.
I have seen other minor faults not present
before sound came. In almost every case,
however, the sound itself was very good.
Now, gentlemen, that is entirely wrong.
Sound should of course be just as good as
it is possible to make it, but that by no means
offers any excuse for slighting or becoming
careless with visual projection. Perfection in
sound and mediocrity in visual projection
would be unthinkable. One big interest must
not be permitted to transgress upon the rights
of another big interest, and perfection in
sound is in no degree more important than
perfection in visual projection.
Sound engineers who sacrifice visual pro-
jection merely to improve sound, are most
emphatically not benefiting the business. Some
concession can be made, it is true, to get
better sound, but not too much.
Now, gentlemen, don’t get the idea that I
am saying that visual projection has sunk
to the point of being poor. It has not! It
has, however, fallen off a bit. Of that I am
pretty certain and this is a warning that per-
fection in sound cannot possibly be accepted
as an excuse for any deterioration in the screen
image. The point has been reached where
ample knowledge is available on visual pro-
jection, and most projectionists have it stored
in their minds. The point has been passed
where the average exhibitor considers a “pic-
ture a picture” and is satisfied regardless of
how poorly it is sent forward to the screen.
We have advanced with the years and by
hard work to a distinctly higher plane of
visual projection. Let there be no depres-
sions, holes or ruts in that plane. We have
set up a high standard. We have reached
that standard. Let us have no backward step.
That high standard means better prices and
more patronage for the exhibitor. It means
better wages for the projectionists. It means
that every one has a higher respect for him.
Think all that over, men, and put and keep
your very best foot forward in visual pro-
jection as well as in sound. I want to look
the next man who complains, in the eye and
tell him he is dreaming.
High voltage brass and mica condensers.
(Solid lines indicate plates. Dotted lines
indicate insulation.) This also wus sent
in by Karl Friedrich with Ins answer to
Question No. 36.
INTERNATIONAL USES A FINANCIAL SHOEHORN
NTERNATIONAL Projector Corporation
has just used a “financial shoehorn” and
expanded its factory almost doubly.
It has purchased the adjoining six-story-and-
basement building, opened up doors and pass-
ageways between the two buildings and thus
has added about 400,000 square feet of floor
space to its factory. Gosh ! One more such
stunt as that and a trolley will have to be
added so the superintendent won’t get tired
out walking around the building.
The purchased property is a substantial
stone and brick structure, erected a few years
ago to house some big leather dealers. It
is practically a new building, and already the
International has machinery installed on some
of its floors, though the actual occupancy
only passed to it a very short while ago.
My compliments to the International and to
those able gentlemen who have steered its
course to success through sometimes rather
troubled waters. Vice Presidents W. C. Mitchel
and S. E. Burns are entitled to swell out their
chests. Theirs has been a hard job, but their
“chairs” have been filled chockful of them.
They have worked hard, and that the hard
work was good work, is amply proven.
They have, however, had able assistants.
There is Factory Superintendent L. Frappier,
General Sales Manager Herbert Griffin, Gen-
eral Advertising Manager P. A. McGuire and
Export Manager A. E. Myer, and others, all
of whom have done their duty faithfully and
efficiently.
I am not telling the tale of President Har-
ley L. Clarke. However, I can say, with
absolute certainty that Mr. Clarke has per-
formed some financial wonders for the cor-
poration.
April 5, 1930
EXHIBITORS HERALD-WORLD
39
REPRODUCTION IN THE THEATRE
The addition of sound to motion pictures
more than doubled the amount of projec-
tion equipment necessary in the theatre.
The images on the film are after all just
translucent miniatures of what is to be
shown on the screen. The sound source
on the other hand is either a tiny scratch
on a wax disc or an odd looking border
along the film. In both cases a delicately
elaborate arrangement of electrical machin-
ery must intervene before the sound locked
in the film or disc by the recording process
can be brought to new life.
Three essential elements make up a re-
producing system. They are:
(1) A pick up or reproducer.
(2) An amplifier.
(3) A loud speaker or receiver.
The function of the reproducer is to
transform the sound record into electrical
energy. The function of the amplifier is to
magnify the infinitesimal electrical energy
to the desired value. The function of the
loud speaker is to transform this amplified
electrical energy into acoustic energy and
to distribute the acoustic energy or sound
throughout _ the theatre or auditorium
wherein it is being produced.
At the present time there are two types
of sound recording used commercially.
These are known as the film and the disc
methods. The only essential difference be-
tween the systems used for reproducing
film and disc records is in the pickup
apparatus.
Fig. / is a schematic diagram showing
*Theatre Acoustics Engineer, Electrical Research
Products, Inc.
S. K. Wolf*
FIGURE 1
the general layout of a sound reproducing
system. You will note that provisions are
made for reproducing both film and disc
records, also that two machines are
equipped, making in all four pickup devices.
Obviously two machines are necessary to
the continuity of the picture and sound
reproduction. Provision is also made for
selecting either the film or the disc pickup
in Machine No. 1 or Machine No. 2. The
next piece of apparatus in the circuit is
the fader, the function of which is to con-
trol the volume or sound energy of this
system. Following the fader is a switch-
ing panel which permits use of non-syn-
chronous reproduction as well as synchron-
uus reproduction. After the switching
panel are the amplifiers, a more detailed
discussion of which will follow. The next
element in the circuit is an output control
panel, the function of which is to join the
amplifying units with the loud speaker or
receiver units. The receivers, as has been
stated, serve to transform the amplified
electric energy into acoustic or sound en-
ergy.
DISC REPRODUCER
In elaborating on the above description,
let us discuss first the method known as
disc reproduction. In disc reproduction a
magnetic type of reproducer is used almost
exclusively. This type of reproducer con-
sists of a stylus connected to an armature
of high permeability which is located within
a small coil. In operation the stylus at-
tached to the armature vibrates as a needle
follows the grooves on the sound record.
The movement of the armature between
the poles of the magnet which surrounds
the armature causes a variation in magnetic
lines of flux and a voltage with correspond-
ing variations is induced in the coil. This
induced voltage is an electrical image of
the sound record.
A section of this type of reproducer is
shown in Fig. 2. This is a simple schematic
diagram which will serve to illustrate the
fundamental electric principle involved in
the transformation of the sound record into
an electric image of the record. This de-
vice makes use of a fundamental principle
of electricity. It is the basic principle of
operation of electro-dynamic apparatus.
This principle may be stated briefly as fol-
lows:
When magnetic lines of force are per-
mitted to cut a conductor or coil of wire,
a voltage is induced in the conductor or
coil of wire. This voltage is proportional
to the rate at which the magnetic flux
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Yes, you’ll find the same full, rich tones of musical reproduc-
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40
April 5, 1930
EXHIBITORS HERALD-WORLD
within the coil varies and the direction of
this force will depend upon the direction
in which the lines are cut.
FILM REPRODUCER
With the optical or film record a differ-
ent type of pickup apparatus is required.
Any sound, as you know, may be defined
by pitch and loudness. These characteris-
tics, pitch and loudness in a film record
(Western Electric System) may be identi-
fied respectively by the number of parallel
bands per unit length and the density of
each band. In other words, the relation
of these lines is an index of the pitch of
the sound and the density of these lines
represents the sound intensity.
There is another type of film record
which involves a somewhat different princi-
ple and is known as a variable area film
record. The details of this method of
sound recording will be discussed in other
papers. However, this record is reproduced
in identically the same way as the constant
width variable density record first dis-
cussed.
In transforming the film record into elec-
tric energy the essential elements required
for this transformation consist of an excit-
ing lamp, a lens system and a photoelec-
tric cell.
Fig. 3 is a schematic diagram of the
sound head, parts of which will be de-
scribed later in detail. It is evident from
the relative location of apparatus as shown
in Fig. 3 that it is not feasible to print the
film sound record directly beside the pic-
ture to which it applies. The sound track
is printed 14% inches or 19 frames in ad-
vance. This allows some slack between
the sprocket which carries the picture with
an intermittent motion before the picture
projection lens and the sprocket which
must carry the sound record with a uni-
form motion in front of the photoelectric
cell. Special precautions are necessary to
prevent vibrations and speed fluctuations,
due to either a varying supply voltage or a
varying load, from affecting the uniformity
of rotation of the sound sprocket. The
speed of the driving motor is automatically
OCALI TE
Soniiid Screen
Vocalite combines a distinct clear transmis-
sion of sound with sharp brilliant pictures. It
enables better projection because of its mechani-
cal, scientific and optical features, the result of
painstaking study on the part of the laboratory
staff of the Beaded Screen Co.
IT IS 100% PERFECT FOR LIGHT,
SOUND, COLOR AND THIRD DIMENSION
Descriptive Literature on Application
BEADED SCEEEN COUP
448 WtST 37™ STREET N.Y.
FACTORY ROOSEVELT, NEW YORK
FIGURE 2
controlled as described in this paper under
the heading Maintaining Synchronism. A
mechanical device is also interposed be-
tween the sound sprocket and the rest of
the moving equipment of the projector so
that no abrupt change of speed will be
transmitted to the sound sprocket.
Fig. 4 shows the exciting lamp and the
lens relative to the film plane. The light
from the exciting lamp is focused onto the
film in a very narrow beam, one mill in
width. The reason for the very narrow
beam of light is that the reproduced fre-
quency is a function of the speed of the
film and the width of the light beam falling
on the film. In order to meet the require-
ments for high frequency reproduction, it
is necessary that this beam be so small
that it may project independently each of
the narrow bands into the window of the
photoelectric cell which is located beyond
the film. The photoelectric cell on which
the light falls after passing through the
sound record is shown in Fig. 5.
Film reproduction is made possible
through the use of this photoelectric cell
or one having similar characteristics, that
is, a cell capable of emitting elecrons at a
rate proportional to the incident light
FIGURE 5
within certain predetermined limits. This
cell consists of two electrodes, one a photo-
active metal and the other the sole func-
tion of which is that of an electric con-
ductor. The photoactive metal most used
for the purpose of sound reproduction is
potassium. However, other alkali me:als
have been used. A polarizing voltage is
placed across the terminals of the photo-
electric cell through such a high resistance
that in operation there is obtained from
the cell a voltage across this resistance
which is proportional to the incident light.
This cell may be though of simply as a re-
EXCITING LAMP FILM PLANE
SLIT WIDE * 3/16' LG
-APPROX. 4 1/4
LIGHT BEAM .001“ *;SSo,
WIDE < 1/8- LONG AT
riLM PLANE
LENS TUBE DIAGRAM
FIGURE 4
sistance which varies directly with the
quantity of light falling on the cell.
If the emulsion on the sound track be
dense naturally not a great deal of light
will pass through it. But if the emulsion
is less opaque more light- will go through
and the sound will be greater. The princi-
ple is similar when variable area sound
track is used. When the serrations have
a wide swing extending well across the
sound track the volume will be high; a
small swing indicates low volume.
The photoelectric cell circuit is shown in
Fig. 6. In a high impedance circuit such
as this, local interference, sometimes
termed static, is readily picked up and it
not guarded against will produce serious
distortion in reproduction.
Since the energy level is so small, in-
duced current may be appreciable in com-
parison to the sound currents themselves.
In addition, there are other electrical effects
which may create some distortion. Be-
cause of the low level of this energy, it
would be dangerous to transmit it any
great distance before it has been amplified.
Therefore, an amplifier (called a PEC am-
plifier) is placed immediately adjacent to
the photoelectric cell circuit to amplify the
energy to a level at which it can be safely
transmitted.
This amplifier increases the photoelectric
cell output approximately 50 decibels or an
energy ratio of 1 to 100,000. The photo-
electric cell and amplifier are encased in a
heavy metal box which is fastened to the
frame of the projector and the frame is
carefully grounded. Further precautions
are taken to insure against mechanical
shock bv carefully suspending the tubes of
the amplifiers. The output of this amplifier
is approximately the same as that of the
magnetic reproducer used in disc repro-
duction. This will permit the remainder
of the reproducing system to be used inter-
changeably between film and disc pickup.
As shown in Fig. / this change is facilitated
by means of a transfer switch.
The photoelectric cell amplifier is not
considered necessary when cells of lower
impedance and higher energy output are
used.
REPRODUCTION IN THE THEATRE, by S. K.
Wolf. Paper based upon lecture-demonstration be-
fore School in Fundamentals of Sound Recording and
Reproduction conducted by the Academy of Motion
Picture Arts and Sciences, Hollywood, 1929. (P-2-
Wo.) This is the ninth paper in the scries.
Addendum PORTABLE SOUND PROJECTOR
prepared for Academy Tcchanical Digest by R. A.
Grist of Electrical Research Products, Inc., staff.
[To Be Concluded Next Week]
April 5, 1930
EXHIBITORS HERALD-WORLD
41
When the news broke Saturday in Chi-
cago papers that William Cosgrave had
resigned as president oj the Irish Free
State, Gene Coeur of Pathe Sound Neivs-
reel hotfooted it over to the hotel where
Eamon de Valera was staying, and record-
ed De Valera’s hopes of stepping into
Cosgrove’s shoes.
Pittagula in Italy
Adopts Photophone;
Plans 1 0 Sound Films
Pittagula at Turin, Italy, is installing RCA
Photophone equipment in its studios and also
is buying several Photophone sound recording
trucks, for use on location. Societa Anonima
Pittagula will make ten sound pictures at its
studios in Rome and Turin the coming year.
Music and Speech
Inserted in Three
Adventure Pictures
“The Break-Up,” a talker of Alaskan adven-
ture, will be the first released of three new
features for which synchronized music and
speech and insert sequences have been com-
pleted by Talking Picture Epics at the Caravel
Studios at Long Island City. Captain Jack
Robertson, maker of the pictures, does the
speaking and his dog friend, Skooter, is with
him.
Next comes “Wild Men of Kalihari,” with
Dr. Ernest Cadle, who led the Denver African
Expedition and the Cadle Cameron Expedi-
tion into the land of the bushmen.
The third picture, “Lost Gods,” features
Count Khun De Prorok, associate director of
archaeological excavation at Carthage and
Utica and author of several articles on the
findings.
German Star Coming to
U. S. to Make P F L Films
(Special to the Herald-World)
NEW YORK, April 1. — Marlene Dietrich,
German screen and stage star, is coming to
America to play in Paramount pictures. The
noted star was signed by Paramount and is
the discovery of Josef von Sternberg, Para-
mount director. She is scheduled to arrive in
New York, April 7.
Warner Club Festivities To Be Shot
NEW YORK — Pictures will be taken of the out-
standing events of the WaVner Club’s Second An-
nual Banquet and Ball, April 5.
RCA Photoplione Used at
National Polo Tournament
Amplified sound is being used with the
RCA Photophone system during the national
indoor polo championships at Squadron A
Armory in New York. This follows similar
installations at the Riding Club and the
Boulder Brook Riding Club near Mamaroneck
in Westchester County.
Spanish Version Planned
For Cruze’ s “Big Fight ’
A Spanish version is to be made of “The
Big Fight,” which now is being completed
under the personal supervision of James
Cruze. Ralph Ince will direct the Spanish
film while Andres de Segurola, opera singer,
screen player and author, will adapt the
story.
Campbell Markets
New Medium-Priced
Disc Type Apparatus
The Campbell Engineering Company of
Kansas City, Mo., now is marketing an im-
proved medium-priced synchronous disc equip-
ment for motion picture theatres.
E. W. Campbell, president of the company,
is an expert electrician and is well versed in
sound projection.
Seth Barnes, member of Local 414, Wichita,
Kan., who has made a thorough study of sound
reproduction and installations, is associated
with the company and is supervising instal-
lation of the apparatus in theatres. He was
associated with the Midwest Film Company,
distributors of Biophone equipment, in similar
capacity.
DOLLARS
DON'T
LIE
Is Your Gate Slipping?
is
Are you just holding your own — or worse
attendance slipping week by week?
If it’s either one, look to your talker reproduc-
tion. Probably people don’t like it — or maybe you
haven’t installed one yet.
The houses with good sound are getting the
trade. Think it over. Look to
your turntable.
INSTALL
SYNCRODISK
SYNCHRONIZED TURNTABLES
Then let it be known that you’ve got
real equipment — equipment that is always
absolute^ right,’’ dependable. Reproduc-
tion as true as the original itself.
And again you’ll hear the dollars saying,
“Yes, it sure is good.”
Syncrodisk Is the Standard by
Which All Others Are Judged
Export Dept. :
15 Leight St.,
New York City
Cable Address :
ARLAB, New York
WEBER MACHINE CORPORATION
59 Rutter St. Rochester, N. Y.
Two Synerodi.sks, Two Pick-
Ups and Fader. Complete
for only
*500
42
EXHIBITORS HERALD-WORLD
April 5, 1930
DEAR HERALD-WORLD:
Boone, la.
On Iowa’s road maps she prints this slogan: “Iowa Has Stepped
Out of the Mud.” Yeah, we are pleased to note this, but she still has
some of this Iowa mud clinging to her feet. It is something like 20
miles from here to Ames where we can get pavement clear into
Chicago, but, hoy, those 20 miles is what gives us the nightmare.
There is said to be mudholes in those 20 miles that a caterpillar
tractor can't negotiate and that doesn't sound good to April Shower.
Maybe she can make it and maybe she can’t.
We have just come from lunch and a four-hour visit with Mr. and
Mrs. Weaver. You might never suspect it if you knew Bill Weaver
as we do, but it is a fact that these delightful people are his parents,
and what’s more, they don’t seem to be ashamed of it. In fact, his
mother especially seems to he rather proud of him. Bill, you know,
is the guy who has, in no small degree, been responsible for pushing
the HERALD-WORLD up onto the front seat next to the bass drum,
where it occupies the most prominent position of any motion picture
trade publication — and that’s why it covers the field like an April
shower.
A year ago now we were stuck in this town for a whole week on
account of mud, and a year from now we hope to be driving some
other state and give the mudhens and turtles a chance to wallow in
these mudholes unmolested. Iowa has two slogans: “Out Where the
Tall Corn Grows” and “Iowa Has Stepped Out of the Mud.” The
first one is a dandy, but the last one isn’t worthadam. From March 1,
to June 1, Iowa ought to come over to Nebraska to do her driving.
But she is improving every day, so let’s pray for her.
* * *
You have no doubt surmised, from what has heretofore appeared
on this page, that we are unable to work ourself in to a frenzy of
ecstasy over jazz music. If that has been your conclusion, you are
right about it. We have long hoped and prayed that somebody would
make a picture dealing with this subject, and last night in the Empress
theatre here we found our prayers had been answered. Columbia
will have our everlasting gratitude for making “THE MELODY
MAN.”
William Collier, Jr., was the director of a jazz orchestra. John St.
Polis was the director of an orchestra that played only classical music.
Collier’s buzzsaw organization rehearsed its agony in a room adjoin-
ing the studio of St. Polis. Alice Day was the daughter of St. Polis
and her father sent her over to Collier’s room to try and persuade
him to shoot the members of the saxophone section and to poison the
trombonist and otherwise put the kibosh on the bunch so as to give
bis orchestra a chance to play a few selections from Beethoven,
Mozart and a few more Democrats.
As soon as Collier saw Alice, the stuff was all off with the jazz
orchestra, for he fell for her like a brick chimney. He’d have been
a sucker if he hadn’t, and we would have had it in for him the
balance of our life.
Then Collier goes back with Alice and she introduces him to her
papa, and when papa finds out he is the director of the jazz orchestra
he blows up and orders him out of the house, which makes it rather
tough on Alice as well as Collier. But William wasn’t the kind of a
boy to be pushed off of a warm trail, so the next day he goes back
and slips into the room and hears papa playing a classical selection
from Anheuser-Busch, or some other Missourian, and that settles it.
for it is the first strain of real music he has ever heard, so he apolo-
gizes to papa and they make up and everybody is happy, including
Alice. Now, if you have a notion that papa can’t tickle the ivory,
you just listen to him when he sits down to that baby grand.
“THE MELODY MAN” isn’t the biggest picture in the world, but
when we saw it we felt like the old man did when he bought a
Ford car and he and his wife went out riding and he had printed
across the back, “IT SUITS US.”
* * *
A few days ago we read an article in one of the Omaha papers
giving an account of Estelle Taylor’s visit to Atlantic, la. It seems
that Estelle was going into vaudeville and she went out to Atlantic
to try her act out “on the dog” and see what effect it might have.
According to the account, Stella didn’t seem to like Atlantic. She
wanted four rooms with baths in the hotel and couldn’t get ’em.
She wanted an orchestra and the manager finally got one by taking a
saxophone player from the garage, a cornetist from the barber shop,
a trombonist from a filling station, a violinist from a ten cent store
and a trap drummer from a saw mill, and when they went to move
the piano into the orchestra pit it fell to pieces like a Volstead beer
keg with the hoops all gone. Betcha Atlantic won’t like that report
very well, and we’ll betcha that manager won’t play any more vaude-
ville acts very soon, and we will wager also that should Jack Dempsey
stage a pug fight in Atantic he wouldn’t get a corporal’s guard. We
have been in Atlantic and it’s a nice town and they have a nice hotel
and a swell theatre and the manager is an all-right guy, and the
Atlantic folks are about as nice as we care to know and we are sorry
that Stella didn’t like the town, but of course we will admit that main
street isn’t quite like Hollywood Boulevard or Broadway, for it
doesn’t have as many hot dog stands and screen actors out of a job,
but the Atlantic women are usually pretty busy getting the children
ready for school and the corned beef and cabbage ready for dinner,
both of which places them ace high with us.
* * *
There’s a notion that is pretty prevalent among the boys higher up
that only the de luxe theatres of the country can have good sound.
We hope that this opinion doesn’t become chronic, for there never
was a bigger fallacy in the world. We have heard talking pictures in
theatres of 300 capacity and less that were as good as any we have
heard in the largest theatres of the country. While it will likely not
be admitted by many, yet the facts are that the acoustics of the
smaller houses are universally better than in the larger ones. We
recently heard a talking picture in a town of 600 that was as clear
and distinct as any we ever heard, and we have heard quite consid-
erably many.
* * *
Down in Carroll yesterday we saw Richard Barthelmess in “A SON
OF THE GODS,” a Chinese picture wherein Dick played the part
of the son of a wealthy Chink. We can’t say whether the picture was
good, bad or indifferent, for we only saw it for a couple or three
minutes. The picture struck us as rather peculiar, in that Dick was
playing the part of a Chink’s son when he was dressed in the height
of fashion and resembled a 1930 Broadway sheik, while he looked
about as much like a Chinaman as a bullfrog looks like a snapping
turtle.
If they keep on making ’em that way, maybe some day we can get
in pictures and be cast in an Old Mother Hubbard part and make
love to Bull Montana. Gosh, wouldn’t it be a wow?
We are headed for old Michigan. Girls, you better get the washing
in off the line. And don’t call us up unless you are darn sure he’s
away from home.
J. C. Jenkins,
The HERALD-WORLD man.
P. S.— The HERALD-WORLD COVERS THE FIELD like an April
shower.
April 5, 1930
EXHIBITORS HERALD-WORLD
43
w
THE SHORT FEATURE
NEWSPICTURES
HEARST METROTONE NEWS NO. 252.— England
vs. France in Rugby classic — New German liner
sets ocean record — Show Easter fashions direct
from Paris — Planes hop across United States to
halt “Enemy”— Far East crews open boat race
season.
PATHE AUDIO REVIEW NO. 14.— A lazy picture
showing the camera along the shores of Massa-
chusetts— Designing mermaids — -Scenes of making
hay while the sun shines — Pathe Audio present the
Barber Shop song.
UNIVERSAL NEWSPAPER NEWSREEL NO. 25.
— Mehlhorn wins $15,000 open golf classic in close
finish — 200 old automobiles “taken for a ride” in
huge bonfire — Woman champion defeats man rival
in bowling clash at Chicago.
M G M INTERNATIONAL NEWSREEL NO. 65.—
$2,000,000 waterfront blaze in New York Harbor
threatens wide area — Sir Hubert Wilkin’s own
thrilling camera record of his amazing antarctic
discoveries — American horse wins British steeple-
chase amid startling spills.
KINOGRAM NO. 5590. — Horton Smith loses open
golf classic to Bill Mehlhorn — 200 automobiles go
up in smoke at Long Beach, California — Blazing
piers at Hoboken, N. J., give firemen hard battle —
Drop 3,500 feet in risky tail spin.
Educational Putting
Two Western Comedies
Into April Releases
Two western comedies are included in
Educational’s releases for April, entitled
“Western Knights,” featuring Eddie Lambert,
A1 St. John and Addie McPhail, and “Indian
Pudding,” a Terry-Toon cartoon, which has
redskins instead of cowpunchers for char-
acters.
“Western Knights,” directed by Stephen
Roberts, will be released April 20, while
“Indian Pudding” is scheduled for April 6.
56 Newspapers Now
Join Universal in
Backing Newsreel
Four more newspapers have signed with the
Universal Newsreel Syndicate, including the
Durham IN. C.) Herald, Asheville (N. C.)
Citizen, Knoxville (Tenn.) Journal, and
Chattanooga (Tenn.) News. Thus there now
are 56 newspapers allied with Universal in
sponsoring the newsreel.
Following his tour through the south, Fred
J. McConnell, short subjects manager of Uni-
versal, is to cover the central western states
and then Canada.
Homer Mason Is Writer
Of Vitaphone Varieties
Homer Mason ha*' joined the writing staff of
Warner Brothers Eastern Vitaphone studios.
Mason is a musical comedy and vaudeville
star, but also has written a number of play-
lets including “Money, Money, Money” and
“At Your Service,” Vitaphone Varieties
comedies.
Pathe Shorts Get Head Start
With Six Two-Reelers Finished
Six talking comedies have been completed on Pathe’s new and expanded pro-
gram, and have been delivered to E. B. Derr, vice-president in charge of produc-
tion, by Bill Woolfenden, supervising the new comedy production department of
the company.
Completion of these pictures in the short
product field is further verification of the fact
that Pathe is going through with the big
schedule in which the “no program pictures”
policy is being supported by an equally decisive
determination to make no “filler” short.
The six two-reel pictures, directed by
Wallace Fox, Monte Carter, Robert DeLacy,
Fred Guiol and Frank Davis, are as follows:
“Hearts and Hoofs,” directed by Wallace
scrip books save money
Fox, with a cast including Mona Rico, Cor-
nelius Keefe, Fred Warren, George Rigas,
Hector Sarno and Ziela Conan.
“Ranch House Blues,” directed by Robert
DeLacy, with Mildred Harris, Harry Woods,
Don Douglas, Nick Cogley, Billie Burt, the
Empire Comedy Four and Tom Mahoney.
“Pick ’Em Young,” made by Monte Carter,
the cast being headed by Robert Agnew, Mary
Hutchinson, Mona Ray, Carmelita Geraghty,
Fanchon Frankel, Vera Marsh and Charles
Hall.
“Live and Learn,” directed by Fred Guiol,
with Ed Derring. Addie McPhail, Maurice
Black, Gertrude Astor, George Towne Hall
and David Durand.
“The Red Heads,” under the direction of
Frank Davis, with Nat Carr, Charles Kaley,
Joan Gaylord, Katherine Wallace, Mona Ray,
Bessie Hill and Ethel Davis.
“Carnival Revue,” directed by Wallace Fox,
with T. Roy Barnes, Ruth Hiatt, Ray Hughes,
Frank Sabini and Eddie Clark.
First Sound-on-Film
Universal Newsreel
Shows at First-Runs
Universal Newsreel’s first sound-on-film
issue is being shown this week in first-run
houses, the initial offering having started last
Saturday, March 29. The disc version con-
tinues to be available.
The recording includes both the descriptive
talks by Graham McNamee, ace at the micro-
phone for National Broadcasting Company, as
the Talking Reporter, and the orchestration.
Western Electric Film
Booked Over Loew Circuit
“Business in Great Waters,” a two-reel
film with talking and sound effects, produced
by Western Electric Company, has been
booked over the entire Loew Circuit. The
picture shows the laying of the fastest tele-
graph cable ever made between Newfoundland
and the Azores Islands.
Comic characters in the theatre ads?
Why not? The idea is to get folk to
read them. Bob Harvey, publicity direc-
tor for Fox theatres in northern and cen-
tral California, knows it’s worth while be-
cause of the complaints that came in
when he dropped them. This was for the
San Francisco Fox theatres before the ad
had been completed.
Loew Books Aesop Fable
For 158-Day Run in N. Y.
“Dear Old School Days,” the latest Aesop
Sound Fable, playing the Globe theatre in
New York, has been booked by the Loew Cir-
cuit for 158 days subsequent runs reports
Bob Wolffe of the Pathe exchange, New
York.
44
EXHIBITORS HERALD-WORLD
April 5, 1930
w
THE THEATRE
What Luck Do You Have with Composition of
Newspaper Ads? Here’s Good Idea!
^ CATTERED throughout the country
are newspaper situations which pro-
hibit the composition of a clean ad. Such
papers run amusement pages which are
either black and unsightly, or so light
and unvaried in set-up that there seems
to be no difference in the ad layouts from
day to day. This condition exists for
the most part where composition and
typesetting of the paper is lacking in
punch, and can be eliminated very easily
by the theatre advertising man who can
spare a few dollars additional expense
on his newspaper account weekly,
through very little extra effort on his
part.
Study of any amusement page will re-
veal that one or two type faces predomi-
nate in the composition of all ads on that
page. The advertising man can make his
ads stand out forcibly from the rest on
the page through the simple medium of
the theatre printer.
Must Understand Type First
While only the larger theatres use origi-
nal cuts or art ads, an ad set by a printer
is not necessarily an art ad, as it usually
comprises border, illustration, and selected
type< copy; so that theatres whose policy
is strictly against art ads can also profit
through this medium.
The method is simple. First, a good un-
derstanding of type, or a type book of the
local printer’s selection of faces is neces-
From Rags And A
1 1 a I I Bedroom To
Ermine And A Suite
At The Ritz . . . Only
Fo Abandon Fame
And Fortune...
For. . . . !
Another-
Sensational Performance
From " Madame X" and
" The I. nu tj hi nil Lady”
Ruth
licit tt rl oil
IX PJRJMOIIST'S
Taurhino .III -Talking Drama
dll A Son"
FREDRIC MARCH
RESERVED SEATS
SOtrrWBSTBBN
PREMIER
THURSDAY
EVENING
8
J^O
P.M.
Paramount’s Romantic All Color Triumph
■ i ouuuuum » iwmamn. mi coiui iiiuiupii ^
AGABOND KING
DENNIS KING— JEANETTE MACDONALD
RESERVED SEAT TICKETS NOW ON SALE AT THE
METROROLITAN-LEVY OROS.-R I C E HOTEL.
RICES BALCONY SI 00 LOWER FLOOR SI 50
REGULAR rRIHl Y
ENGAGEMENT T AlDil 1
MARCH 7-11 A.M.
ENGAGEMENT
BEGINS
PRICES
L. Floor $1.00 Balcony 7 Sc
Children 2Sc
SEATS NOT RESERVED
sary. After these elements are considered,
the work of laying out the copy is started.
Never work in a space over twice the ac-
tual size in which the ad is to appear in
the paper, as the printer, when setting in
type, may in some instances want to force
in type of less than 12 point, which when
f\aAc
vtf-
NOW PLAYING!
Seats Not Reserved
Paramount s Triumphant
ALL COLOR
BOADSUOW
ACHIEVEMENT
WITH
DENNIS KING
GOLD EX VOICEO HfKO O* TmC
ORIGINAL RROCXJCTION
JEANETTE MCDONALD
LILLIAN BOTH
WaBNEB OLAND
iooo!
CHORUS Of
VVe*
\ra£
tvto*
\N
ces»
o\c&
brought down to six point in the one-half
reduction by the engraver, will become
muddied.
Lay Out in Actual Size
The best idea is to lay out the ad actual
size, and instruct the printer not to use
any type under eight point, for quick read-
ing and legibility.
When the sketch of the ad is completed,
paste or draw in the illustrations, either
line drawings or halftones, as would be
done in laying out an art ad. Then, with
pencil, write in as you want it to appear,
the copy for the ad. Specify at the mar-
gin of the ad just what faces of types you
desire, and, as nearly as possible the case
or size.
After you have completed this much, give
the copy and layout to the printer, with in-
structions to compose his type to fit the
spaces you have laid out, with several good
clean proofs to you on white enameled
paper. When you have received the proofs,
paste them in your ad layout, covering the
penciled-in copy. Send this to the en-
graver, and the result will be a finished
cut of your ad, without the necessity of
added composition by the local newspaper.
Ads Stand Out on Page
In the illustrations on this page the true
copy was set by the printer and proofs
were pasted in the layout before the cut
for the newspaper was made.
This type of ad has proved to be highly
successful in Houston, Texas, where the
majority of the Metropolitan (Publix) ads
are treated in this manner. The result is
an ad which stands out on the page
through its very different type construc-
tion, and an ad which insures relief from
bad composition by the papers.
^ Again«x f FRIDAY
The screen’s Creatcst Dra- H regular
matic Artist gives you a pow- S prices II
erful rple far su r p ass i n g ^ *
“M a d a m e. X" and “The
Laughing Lady”.
RUTH
CHATTEHTON
in Paramount*
April 5, 1930
EXHIBITORS HERALD-WORLD
45
Sunday. One col.
Monday. One col.
Tuesday. One col.
Wednesday. Two cols.
Thursday. 21/ cols.
Here’s Suggestion
To Stop Confusion
In Theatre Aisles
Gabe Hausmann, a prominent New Orleans
jeweler, and a lover of the theatre has an
idea, which he desires given widespread pub-
licity for the benefit of theatres and their
patrons.
Hausmann says: “I have just been giv-.
ing consideration to a matter which might
possibly be favorable to the moving picture
houses and public, and would like to know
what the moving picture and vaudeville houses
think of my idea: As the people enter the
show, wouldn’t it be a good idea for them
to have the patrons take seats from the side
entrances and let them exit from the center
entrances? In this way, there would not be
so much disturbance in passing in front of
one another, and all would be benefited. It
wouldn’t be long before the public would be
agreeable to this new innovation. I think
the patrons would be agreeable to move closer
to the center of the house as seats are
vacated, which are preferable.”
Teaser Campaign Teases Only
If You Have a Slambang Finale
An effective piece of teaser advertising was worked out recently by the adver-
tising staff of Fox Wisconsin Theatres, which is headed by James Keefe, for the
purpose of exploiting Fox’s “The Sky Hawk,” which appeared at the circuit’s
Wisconsin theatre in Milwaukee.
The teaser campaign started in the Sunday
papers the same week in which the picture
was scheduled to open. The first advertise-
ments, one column by 2 inches deep, merely
carried the cut of a hawk with the word
“coming.” Six of these ads were run in each
of the Sunday papers on various pages and
sections.
The second advertisement, the same size
and style as the first, appeared in the Mon-
day papers and carried the additional wordage,
“ ‘The Sky Hawk’ is coming.” These small
ads were again scattered on various pages
throughout the paper. On Tuesday the same
sized ad and style ad was used, but the word-
ing was changed to “ ‘The Sky Hawk’ is com-
ing Friday.”
On Wednesday evening the story was told
in a two-column, inch ad, with the cut of
a hawk again displayed prominently. Thurs-
day morning’s advertisement, three columns
by nine inches, carried more descriptive copy
concerning the picture together with the stage
show program and added features. As in all
other advertisements, a cut of a hawk again
was featured.
“Keep the Good
Work Going”
Attention of members of the HOE
Club! Sharpen a pencil and add these
names to the personnel:
Henry M. Rogers, manager.
Harry E. Phelps, assistant
manager. R & R Palace The-
atre, Sweetwater, Texas.
“We have been meaning to do this
for some time and there we are,”
write Rogers and Phelps. “We ap-
preciate the exploitation ideas in the
HERALD-WORLD and want to do
our share in helping out. Enclosed
you will find a slip with our names
and under separate cover we are
sending you a picture of our front
and ushers on ‘The Song of the
West.’
“We will try to send you pictures
and ideas regularly on some of the
stuff we are doing down here in the
land of sunshine and longhorn steers.
“Keep the good work going and if
the rest of the exhibitors get as much
out of the HOE as we do, there will
be plenty doing to keep the patrons
anxiously awaiting the next stunt.”
In addition to the teaser advertising cam-
paign, an airplane was piloted over the city on
Friday night carrying the words, “The Sky
Hawk,” in lighted letters. The plane attracted
a great deal of attention as it was at an
hour when many persons were on their way
to the theatre and otherwise out on the streets.
The Home Show was in session at the Mil-
waukee Auditorium and the flier made it his
business to circle the Auditorium several
times. The plane also made a tour of the
residential district.
“The Sky Hawk” received a very fine re-
view in Milwaukee papers and enjoyed a good
business. Members of the advertising staff
of Fox Theatres who cooperated in the cam-
paign were Benny Katz and Howard Herzog.
Gets Out the Army
To Usher Rex Lease
Parade to City Hall
When “Troopers Three” was booked into
the Marion Davies theatre of William B.
Wagnon in San Francisco, this resourceful
exhibitor arranged for the personal appear-
ance of Rex Lease and gave the film star a
reception that must have warmed his heart.
A parade was arranged and this made its
way, headed by a military band, army trucks
and soldiers, from the Ferry Building out
Market street to the City Hall. Here the
visiting picture star was presented with a key
to the city by Edward Rainey, secretary to
Mayor James Rolph, Jr., after which the
parade was held during the busy afternoon
period and was witnessed by thousands. Get-
ting out the army, or even a part of it, is not
the easy trick it once was, but it’s a great
ballyhoo when it works.
Amos and Andy on
Radio in Lobby Gives
Theatre New Angles
Interest in Amos and Andy and similar
serial types of radio entertainment can be
seen in the lobbies of a good many local the-
atres, most any evening in the week. On the
evening of March 22, there were probably
sixty or more persons waiting in the lobby
of Loew’s State, listening to Amos and Andy
put on their skit about 10:30 at night.
46
EXHIBITORS HERALD-WORLD
April 5, 1930
►CAMAfJA.
Did you ever think of the meaning that the phrase, “Say it with Flowers, might have in
the conduct of your theatre? R. D. Carter, manager of the Fairfax theatre at Kilmarnock,
Vu., knows all about it, because he is “ saying ” it, and the box office figures echo with “ nuff
sed
Fresh Flowers Give Theatre
In Small Town a Brighter B. O.
The large chain theatre in the hig metropolis doesn’t always have the advan-
tage in exploitation, at least in expense of exploitation. We are indebted to R. D.
Carter, manager of the Fairfax theatre of Kilmarnock, Va., for his contribution
of this idea for the small town exhibitor:
Dress up your theatre with fresh flowers. They needn’t cost you one cent, and
you will find patrons telling you that a sight of the flowers alone is worth the
price of admission.
That last is literally true. It is exactly
what has happened at the Fairfax theatre,
and Kilmarnock is a town of 500 residents.
“Good Films, Good Order, Neat House”
R. D. Carter, H. C., (by now you all know
that the “H. C.” stands for HOE Club, and
its the degree that the Club is going to confer
upon its active members) has a pretty good
creed for the small exhibitor. He puts it this
way :
“Show good pictures, maintain the best of
order, and always keep the house neat, clean
and attractive.”
Everyone can do that, but only the enter-
prising exhibitor will do it. The important
thing is that this road to good business is
wide open to everyone, big operator or small.
Problem of Special Campaigns
Of course the village theatre has a greater
problem in general in publicizing his program
than the larger house. But it can be done.
Carter, addressing us as “Dear commander
of the HOE Club,” writes.
“The problem of a campaign or extra ed-
vertising for a special picture is a very hard
one for a country or village theatre. Too few
people see a window tieup, and it is out of
the question to make up a float to drive over
a country of many miles. The town and city
theatre can very well do these things to a
To The HOE Club Manager,
Exhibitors Herald-World,
407 S. Dearborn St., Chicago
Please enroll me as a member of The HOE Club, with its slogan. “Dig!”
I appreciate the benefits to be made available to me by publication of exploitation ideas
of other members and l agree to send in mine.
(My Name)
(Theatre)
( City) ( State)
profit, but we out in the sticks have a much
harder problem in the way of advertising.
“We believe the best thing for the country
theatre is to show good pictures, maintain the
best of order, and always keep the house neat,
clean and attractive.
“Do It With Flowers”
“And here is where the little fellow in the
country can do for nothing, and little trouble,
what the town man may find expensive : that
is, have fresh flowers attractively arranged
and placed about the lobby.
“Often we have had patrons tell us that it
is worth the price of admission just to see
the flowers. This dressing up the theatre with
flowers is a small thing, but we believe it will
pay for all the trouble, and then some. Do
it with flowers.”
Midnight Shows Draw
For Small Theatres Too
Covington is among the first of the
smaller towns in Louisiana to give midnight
shows and they have proved so popular at
the Majestic theatre that Manager “Sid”
Fuhrmann announces he will continue this ex-
tra feature indefinitely. Saturday night’s pic-
ture, “The Cock-Eyed World,” brought out
a packed house.
JEROME RIETH, manager of the Apollo
theatre at Princeton, III., is all the more
solid with the businessmen of his town
since he won out in the campaign he
inaugurated for the opening of theatres
for Sunday shows. He pointed out that
local business interests were penalized by
the fact that Princeton was the only town
of its size in that part of the state that
still was under the dominance of archaic
blue laws.
Calf Contest Wins
Girls’ Interest in
“ Golden Calf” Film
A “calf contest” (no, not the Farm club kind
was held by the Indian Theatre at Bedford,
Ind., in connection with a department store,
to usher in the showing of “The Golden Calf.”
Dozens of young women of the city, who sup-
posed they had eligible calves, entered the
contest. The store, for the first prize,
awarded ten pairs of its best hose.
The first prize was given the young woman
whose calves came the nearest the measure-
ments prescribed by the artist in the picture,
the measurements being taken at the theatre.
To all entrants who came close to having the
correct measurements, passes were given for
the show.
Envoy-Exhibitor Is
Awarded Birthday
Shamrocks and Cakes
P. J. Nolan, Ireland’s ambassador to
Ottawa, the Canadian capital, was the recip-
ient of many expressions of goodwill on the
occasion of his 51st birthday. One of the
most welcome gifts consisted of a large bowl
of shamrocks, a token of esteem from the
women of the choir of St. Matthew’s, a
Protestant church. “Paddy” is the president
of the Nolan Theatre Enterprises, operating
the Avalon, Roxy and Columbia theatres in
Ottawa.
April 5, 1930
EXHIBITORS HERALD-WORLD
47
w
MUSIC AND TALENT
Blumberg, Hess Promoted by RKO
STAGE SHOWS
Wisconsin Milwaukee
Week Ending March 27
Fanchon & Marco’s “Uniforms” Idea opens with
Helen Moore & Sylvia Shore introducing couples from
the male ballet attired in various uniforms. One set
appears in polo outfits, another in baseball suits,
another in gridiron togs, yachting clothes, flying
suits, are all represented. The last pair make their
appearance to the “Prisoner’s Song” in the regula-
tion striped prison uniform. Eabh do some stepping
as well as the complete chorus.
Armand and Perez garner neat applause with a
number of difficult tumbling and balancing acts.
The two lads are good and execute their tricks in
fine 6tyle.
Danny Joy, tap dancer, frolics his way across the
6tage several times with several funny antics that
draw a howl from the audience.
Roy Dieterich, master of ceremonies, who is sing-
ing his way into the hearts of Milwaukee theatre-
goers, in answer to a number of requests for a
German song, sings “Still Wie Die Nacht.” He
follows it with Irving Berlin’s latest song, “With
You,” and receives a great hand for both.
Next we find the ballet of twelve men, attired in
red bellhop uniforms, burst the boards to “Poet and
Peasant,” by the band in a really fine exhibition of
dancing.
Hunter & Percival stage a comedy act which in-
cludes some fine singing by Miss Percival and several
rope twisting stunts by Frank. The couple is good
and makes a hit with the audience.
The finale presents the ballet arrayed in regal sol-
dier uniforms including plumes in their headgear,
staging a song and dance number in which Helen
Moore & Sylvia Shore play no small part. The num-
ber is snappy and ably performed with the result that
it goes over big with everybody.
San Francisco Fox
Week Ending March 27
It’s getting to be a habit for Walt Roesner to make
the musical offerings at the Fox so attractive that
they just about eclipse the rest of the show and
that’s what happened this week. Screen production
and stage attraction are both satisfying, but it re-
mains for the concert number by the orchestra to
get the real applause. This week’s selection is
Tschaikowsky’s ever popular and monumental “Over-
ture 1812,” and Walt presents it in a manner that
would doubtless have won approval from the great
composer himself. There is a background of red, on
which Russian eagles are spread, to lend atmosphere,
and the orchestra is augmented by two organists,
two consoles rising from the pit. When the great
finale is reached a view of burning Moscow is pre-
sented on the stage, with bells wildly ringing and
cannon adding to the din, almost bringing the audi-
ence to its feet.
The stage act, the Fanchon and Marco Idea
"Marble,” is presented with the orchestra in the pit
and the duties of master of ceremonies are dispensed
with.
Roy Smoot, dramatic tenor, well known locally,
appears before the curtain and sings and the curtain
then goes up on a scene of classical beauty, with the
Sunkist Girls posed as marble statues, even the cos-
tumes resembling stone. Francia, prima donna, sings
from a garlanded swing, and the 6tatues come to life
and dance.
A1 and Jack Brand, in makeshift soldier attire,
offer a comic drill and sing all about the trials and
( Continued on page 49 column 2)
RKO Promotions
O’Keefe and Dolan Doing
Music for ‘‘Sweet
Kitty Bellairs”
Walter O'Keefe and Bobby Dolan are completing
the score for "Sweet Kitty Bellairs,” the pretentious
musical production which will be started soon at the
Warner Studio under the direction of Alfred E.
Green. The leading roles will be played by Claudia
Dell and Percy Askam, both well known Broadway
stare. In the supporting line-up are Arthur Edmund
Carewe, Lionel Belmore, June Collyer and Edgar
Norton. The picture will be a special, photographed
entirely in Technicolor.
“Queen High” Has Brand
New Music on Screen
When "Queen High’ reaches the screen audiences
of the country it will bring with it brand new mu-
sic, according to the decision reached by executives
of the Paramount Long Island studio and Schwab
& Mandel, the stage producers of the original "Queen
High” who are in partnership with Paramount in
the production of this all-talking farce with music.
To supply these new songs the producers obtained the
services of such well known composers as Ralph
Rainger, Arthur Schwartz and Henry Souvaine.
Edward Eliscu, E. Y. Harburg and Dick Howard are
the lyricists who supplied the words for these new
numbers. “Queen High” is now under way at the
Astoria plant of Paramount with Fred Newmeyer at
the directorial helm and a cast headed by Charles
Ruggles, Frank Morgan, Ginger Rogers and Stanley
Smith. Other players of note in the cast are Betty
Garde, Helen Carrington, Ruddy Cameron, Theresa
Maxwell Conover, Nina Olivette and Tom Brown.
Frank Mandel wrote the screen adaptation from the
musical comedy of the 6ame name.
“Sweethearts on Parade”
Sold to Joe Davis
Through the similarity of titles we stated last
week that “Sweetheart Trail” was sold to Joe Davis
of the Triangle Music Company but the number
really sold was “Sweethearts on Parade.”
Adler Is Chosen
For Chicago and
Cities Close by
New Territories, Extending from
Chicago to the Coast
Are Laid Out
By W. S. RUSSELL
N. J. Blumberg, Chicago division
manager for RKO theatres in the
Middle West, has assumed his new
duties as assis-
tant general man-
ager, of the
Radio - Keith -
Orpheum circuit,
with offices lo-
cated in Chicago
and with terri-
t o r y extending
from Detroit to
the West Coast,
and from Minne-
apolis to New Or-
leans, following William H. AdUr
his promotion which comes after a
year with the Radio-Keith-Orpheum
corporation. Also, J. J. Hess, direc-
tor of publicity and advertising for
the midwest division administered
by Blumberg, has taken over the post
to which he was promoted, that of
Western director which means the
supervising of this phase of the thea-
tre activities between Chicago and
the West Coast.
Blumberg was born in Milwaukee and
was associated with the General Film
Company, Famous Players Lasky, and
was at one time Director of Universal
theatres in Wisconsin.
The jurisdiction of the Chicago office of
the Radio-Keith-Orpheum theatres under
Blumberg will cover the towns of Denver,
Minneapolis, Omaha, St. Paul, Kansas City,
Memphis, New Orleans, St. Louis, Los An-
geles, Oakland, San Diego, San Francisco,
Salt Lake City, Portland, Seattle, Spokane,
Tacoma, Cedar Rapids, Chicago, Champaign,
Davenport, Des Moines, Fort Wayne, Detroit,
Madison, Milwaukee, Rockford, Sioux City,
South Bend and Springfield.
Hess was formerly director of publicity and
advertising for the Marks Brothers theatre,
( Continued on next page column 2)
48
EXHIBITORS HERALD-WORLD
April 5, 1930
RUSSELL
Some Happenings This Week and Last . . . First I
want to correct a mistake that was printed in this
column last week when I stated that Joe Davis of the
Triangle Music Company had purchased Milton Weil’s
“Sweetheart Trail.” I meant “Sweethearts on Parade”
but due to the similarity of the titles they were
switched. Harry Robinson will get a laugh out of
this when he reads it. . . . Organists are coming
back in Indiana today. I see where they are installing
an organ in the Arc theatre in Delphi, Indiana. In
Terre Haute, Charles Schmidt and Arthur All have
been engaged as organists in the American theatre.
... I see where Eddy Hanson has returned to the
Congress theatre so will have to get around to see
him in a few days. ... I see where A1 Handler and
his orchestra are now playing at the Club Alabam
and going along smoothly. . . . Chief Caupolican cele-
brated Indian baritone and star of Zeigfeld’s Whoopee
is breaking his jump from New York to Hollywood
at the Palace here before going into production of
the film version of the same show. . . . Stopped to
talk to Bob Schaffer, manager, radio singer, organ
and orchestra man and salesman, only to find that he
has what I think a great novelty and dance number
that should be in Sid Berman’s column of best sellers
in a week or so. The name of this number is “Leven
Thirty Saturday Night,” and Eddie Walters sings it
like nobody’s business on the Columbia release. . . .
I see where M G M have signed Harry Woods and
Joseph Meyer well known songwriters and will join
the Culver City staff shortly. Their product will, of
course, be published by M G M’6 music division the
Robbins Music Corporation. ... I have just learned
of another mistake in this column last week and
hasten to correct it. I misquoted Witmark’s number
“Hanging on the Garden Gate,” and also said Ted
Pearson was announcing the song from WEBH and
I now find he is chain announcer for NBC and that
the program was broadcast nationally. Incidently
they have a new number called “Mysterious Mose,” a
dance tune they are exploiting in a novel way. Art
Schwartz their Los Angeles branch manager, is using
a costume stunt hiring a walker and dressing him in
a black hat, coat, pants and blackening his face. He
carries a sack on his back on which is a large ques-
tion mark and he walks in and out of stores in the
busy sections and then mysteriously goes on his way.
All this gathers many comments and is an ideal teaser
campaign for the song. This idea was evolved by
Sam Serwer, director of publicity and exploitation for
Witmark. . . . Vale and Stewart, two precision danc-
ers who have not appeared in Chicago for quite some
time are now in town to play four weeks for Balaban
& Katz and are pleasing at each performance. . . .
I might mention the fact that Eddie Talbert and
Clarence Parrish are really making the rounds these
days and if you tune in on the radio you will know
what I mean, when you hear those Witmark num-
bers. ... Of course, I don’t mean to slight Art
Stiller because the other day he was so intent on see-
ing somebody at the Palace theatre that he passed
me by right at the 6tage door. . . . While on the
subject of music publishers I might add that Santly
Brothers are going to celebrate their first anniversary
in the coming week, good luck boys. . . . Irving XJ11-
man has two new numbers called, “If You Don’t Care
for Me,” and “I Still Remember,” respectively. Irving,
strange to say, predicted that his other numbers would
be best sellers and they were, these were the numbers
he named “Sweetheart” and “Sympathy,” remember
them. So I am inclined to take his word for the
third time. . . . Archie Fletcher, general manager of
Joe Morris, will be in town in two or three weeks
so Irving will again have to play host to him. . . .
I 6ee where the Drake theatre has reopened and have
installed Romelle Fay as organist; they will remain
open all summer at moderate prices which is good
news. ... I understand that all five of the masters of
ceremonies will tour all of the neighborhood theatres,
a good idea I’d say, and it has been said that it’s the
best show that Balaban and Katz has put on the stage
so far. . . . Herman Kenin and his Victor Recording
orchestra have opened for an extended engagement
at the Fox Broadway theatre in Portland, Oregon.
Under the new management Sam Jack Kaufman will
remain as Master of Ceremonies.
Blumberg and Hess
Promoted
( Continued from preceding page column 3)
Lubliner & Trinz, and was for many years
with Famous Players Lasky.
William H. Adler, who formerly was con-
nected with Lubliner & Trinz, and who as-
sisted Hess while he was director of adver-
tising and publicity for the Marks Brothers
theatres, has been appointed by Hess to the
post of director of advertising and publicity
for Chicago and the territories in Illinois,
Iowa, Indiana, Michigan and Wisconsin.
“Song of the West” Proves
Attractive
The melodious “Song of the West” with its beau-
tiful scenes in technicolor is proving attractive at
Warner Bros, theatre. The picture which is a ro-
mance of the covered wagon days set to music is to
all appearances greatly to the liking of its audiences,
the humor of Joe E. Brown and the vocal efforts of
John Boles and Vivienne Segal being generously ap-
plauded. One of the features of Warner Bros, pro-
duction of "Song of the West” is the beauty of some
of its outdoor scenes, all of which are applauded.
Witmark Publishing New
Hit from “Song of
The West”
M. Witmark & Sons will publish the sheet music
of the number, “Come Back to Me,” which is sung
by Vivienne Segal in Warner Bros.’ new Vitaphone
production, “Song of the West.” This melodious
hit is the work of Grant Clarke and Harry Akst
who wrote it to augment the original score composed
for "Song of the West” by Vincent Youmans.
Harms Given Plug
The following write up was given Harms song by
Evans E. Plummer, radio editor of the Chicago
Herald and Examiner :
Once every blue moon a sobbing lyric is written
only to catch in the brains of our best orchestra
leaders and lyric tenors like a non-skid, sure-fire
fishhook. Then try to get it out 1
“Valencia,” “The Prisoner’s Song” and “Ramona,”
have gone the route. There have been many other
songs almost as irritating. Now, “What Is This
Thing Called Love?” is about to go the way of all
emotional song poems.
Reproduction of a beautiful poster 48 in.
by 15 in., which is one of a series in the
tie-up with the Bishop Company effected by
Clarence Parrish of the Chicago office of
M. Witmark & Sons. These posters are
widely distributed throughout the country and
effectively portray the dreamy quality of Sig-
mund Romberg’s beautiful waltz, “Once Upon
a Time.”
1HE TALK of
the TOWN"
LOVE
madbagypsT^^
OUT^ME^Iong
V the BAYOU
iipLEO. FEIST
2135 w. 40 th Street.,
April 5, 1930
EXHIBITORS HERALD-WORLD
49
Hollywood
Tunes
(Special to the Herald-lVorld.)
HOLLYWOOD, April 1.— Did you know
that Buddy DeSylva, a native Californian, was
a night club singer in Los Angeles at the age
of 12? That Lew Brown was a former life
guard at New York beaches? That Ray
Henderson was a church organist in Buffalo?
That this trio, DeSylva, Brown and Hender-
son, had five musical comedies running
simultaneously in New York? That they have
been signed by Fox under a $2,000,000 con-
tract for three years to write and compose?
* jfc
Maybe it’s just an old Spanish custom but
E. V. Durling has received for the fourth
time, in as many weeks, a Broadway and 42nd
street sign. Durling, Darmour editorial super-
visor, returned this week’s “gift” addressed
to Mayor Walker. “Quaint idea,” says he.
^
Eddie Cantor, his wife and the five little
Cantors are here. Eddie will make “Whoopee”
with Ethel Shutta and (her husband) George
Olsen assisting.
* * *
George Olsen’s engagement at the Roose-
velt Blossom Room was concluded this week.
Irving Arronson’s “Commanders” move in.
* %
Three numbers from Fred Waring’s “Rah,
Rah Daze” listen like they might mean some-
thing. “So Beats My Heart for You” is one
and the only sentimental ditty in the show.
“I’m in the Mood” and “What’s the Use of
Lovin’ ” are the others.
* * *
Exactly 40 dotted lines were signed this
week at R K O. Members of Halls Negro
Chorus will furnish the vocal and acting
talents for “Dixiana” soon to start.
5}c
Harry Woods and Joseph Meyer are the
latest song composers to ship their pianos to
the new Eldorado of music, Hollywood.
Meyer is writing a song for Cliff Edwards in
M G M’s “Easy Going.” Woods has not yet
been assigned but it is expected he will do the
music on an untitled film.
* * *
Oscar Straus has completed his first screen
operetta “Danube Love Song” for Warners.
* * *
Because of the hundreds of prospective
players he is interviewing every day for
“Whoopee,” Robert McIntyre, production
manager has installed an electric clock which
registers half seconds. His secretary is now
making appointments for ten and a half sec-
onds after ten, etc.
* jfc *
Raymond Maurel,, R K O’s opera singer, will
do a singing role in Bebe Daniels’ “Dixiana.”
* * *
There is a very tangible difference between
present day stage operettas and those which
composers are writing for the screen, accord-
ing to Harry Tierney. He avers that music
for nearly all stage musicals have been written
with a view of utilizing the songs for dancing
rhythms, fox trots and one-steps. Pure
melody will be the first requirement of the
screen operetta, he contends.
MADAME OCTAVE.
STAGE SHOWS
( Continued from page 47 column 1)
tribulations of Coxey’s Army. As an encore they
do a tap dancing turn, after parting with their
uniforms.
Eight couples in freak costumes of black and white
offer a travesty on the Bowery, singing the old
Bowery song, together with “Sweet Rosie O’Grady,”
“Bicycle Built for Two,” “After the Ball” and the
like, making it very amusing. One gives a killing
imitation of a chicken with its head cut off.
A dog act follows that proves a wow, with a whole
stage full of canines that seem to be having a picnic.
They have a lot of tricks down pat and seem to
enjoy doing them. Roy Smoot sings “Love, Your
Magic Spell is Everywhere,” while the Harris Trio,
Flobelle and Charles, offers an adagio, with eome
splendid balancing stunts and feats of strength.
The act comes to an end with eight girls per-
forming on rolling balls that look as though they
are made of marble. They wheel into intricate for-
mations and seem as much at home on the two-foot
balls as on the dance floor.
Kansas City Mainstreet
Week Ending March 28
The Mainstreet this week presents an elaborate and
ambitious vaudeville revue, entitled “Odds and Ends.”
It is composed of a large number of short, quick-
moving skits and a few ionger specialties.
Sidney Marion and Chic Kennedy appear in several
of the specialties. Marion is a comedian who would
be better if he would clean up his jokes. Miss Ken-
nedy is a small blonde, who is good at impersonations.
Katherine Irving has a notable voice. She appears
in two numbers, one of which is an interesting Negro
spiritualist group, which received much favorable
comment.
Ruby Norton does a series of impersonations of
famous blondes, including one of Lillian Russell and
one of Sophie Tucker. She is well received. The
bill is a long one, and better than the average.
San Antonio Majestic
Week Ending March 28
The current big time vaudeville bill at the San
Antonio Greater Majestic theatre this week is one
that is both highly amusing and full of variety.
“The Spirit of Minstrelsy” is the headlining act
that is offered to the patrons on the same program
in conjunction to the William Fox Movietone Picture.
"Men Without Women.” an under sea production that
also takes in life as a sailor.
For the above number, Mrs. George Primrose, wife
of the famous burnt-cork artist of days gone by, is
carrying on the minstrel traditions of her late hus-
band, has assembled eight well-known minstrel per-
formers, among them are John Healy, the Molloy
Twins, and the Minstrel Four. Her act deserves a
world of credit for which she received a good hand
from the audiences.
Jack Majors, phonograph and radio singer of a
wide repute, who is known throughout the country
as "The Voice of the Southland,” presented several
songs sung in the manner that made him famed.
"Sold,” a playlet, features Rose and Thorne, Swed-
ish character actors, drew a nice round of applause
for their number.
Harum & Scarum, “The Humpty Dumpty Girls,”
offered eome acrobatic entertainment that pleased all
the young and old alike.
As an added attraction, was the four great Mexican
stars, Jorge de Moral, composer and Mexico’s great-
est pianist ; Martha Myrasoi, soprano ; Jose de
Arratia, tenor, and Ignacio Guerra B., baritone. They
came here direct from Mexico City and are fresh
from a tour of the republic of Mexico.
Cincinnati Albee
Week Ending March 28
The bill at this house, which is the only one in
the city showing stage acts, is delightfully diversified
and clicks continuously. As a result, capacity busi-
ness has been the rule rather than the exception
throughout the week despite the bugaboo of the
Lenten season.
The opening spot is held down by Eileen and
Marjorie, a pair of lady acrobats who claim Australia
as their home. This is a return date, but the routine
has lost none of its appeal since the act was seen
here previously. Their “kangaroo” number is, as
it was the last time, one of the high spots. The
girlies bowed off to good applause.
Donald Ross and Jack Brooks, billed as Two Boys
and a Piano, are assigned the deuce spot. Their
50
EXHIBITORS HERALD-WORLD
April 5, 1950
STAGE SHOWS
( Continued from page 49 column 2)
opening number, "Song of Songs,” proved not so
very hot. The following comedy selections, "My Wife’s
on a Diet and She’s Wonderful," brought the team
into greater favor with the customers and seemed
to warm ’em up for the final number, "Waiting for
Ships That Never Come In,” which is by far the best
of their repertoire. As a matter of fact, Ross, who
has an excellent bass voice, is deserving of better
material.
Solly Ward, number three, crowds the headliners
for first honors, in a comedy playlet, "Off to
Maine,” in which he is ably aided and abetted by
Marion Murray and Estelle Woods. The customers
approved the act with much applause, until Solly
came back for a neat little curtain speech.
Corinne Tilton, on next to closing, is a wow.
This petite blonde miss seems to reach across the
footlights and get you. Her impersonations are a
thing of beauty and a joy forever, if you will pardon
this bromide. She was given a rousing hand at the
finish, and could easily have taken an encore which,
for some reason, she did not choose to do.
The show closes with Jung Sam Wing in what is
6tyled a Chinese Whoopee Revue. The act carries
sixteen boys and girls of Oriental descent, who put
over some of the best stuff seen at the Albee in
many moons. The stage settings are in excellent
taste, the costumes gorgeous and the tunes right up
to the minute. Imitations of Rudy Vallee and Cliff
Edwards are particularly outstanding. Their songs,
"She’s So Unusual,” and “I’m a Dreamer,” are well
executed. The act closed to salvos of applause.
New York Paramount
Week Ending April 3
“The King Is Back, Long Live the King!”
“The King of Syncopation,” Paul Ash, is being
featured in just about the best presentation unit this
house has ever had. This is the Jack Partington
“Magic Melodies” unit which opens with a curtain
speech by Ash, in which he introduces and explains
the show. Ash’s appearance created the best recep-
tion ever accorded an M. C. at this house.
When the reception finally subsided. Ash intro-
duced M. Duval and Company. M. Duval is a
talented and modern magician who performs the
seemingly impossible, climaxing his performance with
a trick in which an entire girl band (Helen Lewis
and Her Band) appear from empty vases.
Ash introduces Miss Lewis and she leads her band
in a melodic arrangement of “Have a Little Faith
in Me.” Miss Wanda Hass, banjoist in the band,
sings a chorus in a deep, crooning voice that is a
pleasure to hear. As scrim curtain closes on band
M. Duval pleases with many more fascinating tricks.
At the finish, Mr. Ash informs Duval that he also
is a magician and to prove it parts scrim and dis-
closes Helen Lewis’ band and also the Paramount Pit
Orchestra.
Together they play, and incidentally revive an old
favorite, “Ain’t Misbehavin’.” Miss Lewis is at her
traps as Ash, in his inimitable and masterly manner,
leads both bands. Two vocal choruses by Paul Small
add greatly to the pleasure of ths number, which
nearly stopped the show. Ash next introduces an-
other of his proteges. Miss Darlean Walder, who
offers one of the best acrobatic dancing routines ever
seen in this house. A special band arrangement of
"Crying for the Carolines” is next played by Helen
Lewis and Her Band and sung, beautifully by Wanda
Haas. Miss Lewis has a band that is of the best
with looks, personality and very good musical
ability.
Ina Williams and Jerry Delaney, well known vaude-
ville team inject the necessary comedy to this show,
with their comedy singing and dancing. Their best
bit is their singing of “All By Yourself in the Moon-
light” and their waltzing number, which gains them
a very good reception.
George Dewey Washington, famous colored bari-
tone, stops the show with his singing of "Singing
a Vagabond Song” and encores with "Black and
Blue.” A beautiful rendition of "The 1812 Over-
ture,” led by Ash and played by the bands closes
this fine show.
Obs. Paul Ash is not the type of master of cere-
monies who does acrobatics, etc., but when he does
appear, one sees the Master. His great personality
and “the world’s most pleasing voice” dominates
everyone else on the stage with him. And he still
is one of the world’s best “box office” attractions.
Des Moines Paramount
Week Ending March 27
Speedy, snappy and encorable is the stage show
at the Paramount this week with its advertised
numbers going over well and its surprises following
suit.
Charley Agnew and his superfine band is the back-
ground upon which all the rest of the program pro-
jected. Individual as it is in its work, presenting
so many original stunts and sketches, the rest of the
bill would be wholly lost without it. Charley plays
his cornet in connection with a surprise act in
which "Ned.” popular master of ceremonies from
Omaha, makes himself solid with the local fans.
Ned plays his sax effectively and Charley joins him
in a duet. Then Ned recites a serious poem about
the great war and the forgotten vets all accom-
panied by the band playing appropriate music. Ned
puts over a slow motion picture stunt with the band
which would have been much more effective if he
could have arranged, somehow, some slow music to
go with it, for the day of the silent film is gone.
He ends his little act by speeding up the action until
it was the reverse of slow.
The Decardos, tumblers and acrobats par excellence,
give the fans a thrill a second. Especially thrilled
are the onlookers when one of the company, his left
arm in splints to the elbow, puts over a skilled and
difficult feat with his eyes blindfolded. The thing
would have been exciting if he could have used his
eyes and if his arm had been normal.
Parke and Davis do some smart songs and dances.
Shapiro and O’Mally, comedians, get many laughs
for their absolutely nonsensical act. This is probably
funny to those who aren’t too particular about their
jokes.
A bunch of cute dancing cadets do some clever
dances interspersed with songs.
JULIA DAWN
The Golden Voiced Organist
STILL DOING
NOVELTIES
FOR
DELUXE
THEATRES
NOW AT
PARAMOUNT’S
PRINCE
EDWARD
THEATRE
SIDNEY
AUSTRALIA
DORIS
ROCHE
Featured with
SAMMY COHEN
in
LOUIS
McDERMOTT’S
“PUTTIN’ ON THE
DOG”
A Publix Revue
NOW AT BRANFORD, NEWARK
NEXT WEEK, MASTBAUM,
PHILADELPHIA
" Special Arrangements by Jerry Sears.”
Henry, Joe and Lester Santly are shown
in the above picture about to celebrate the
first anniversary of their firm, Santly Broth-
ers, Inc. April 7th celebrates the first
anniversary of the Santly Brothers. The
countless friends of the three Santly boys —
Joe, Henry and Lester, have helped make this
first year a very happy and successful one.
Jimmie Cairns, manager of their Chicago
office, who has had a lot of experience in the
music business, is very enthused with the re-
sults of this first year’s business and appre-
ciates the co-operation of his many friends, in
helping make this a successful year. Their
first year brought out such hits as “I’ve Got
a Feeling I’m Falling,” “Miss You,” “Lonely
Troubadour,” “My Fate Is in Your Hands,”
“Beside an Open Fireplace.” They are start-
ing off with a bang for their second year,
with such numbers as “Singing a Vagabond
Song,” “Gone,” “I Never Dreamt,” “Take Me”
and “Promises.”
Song Hit for New Lightner
Picture Big Witmark
Seller
Although Winnie Lightner's new Vitaphone pic-
ture, "She Couldn’t Say No,” has been released in
only a few cities of the country, its principal song,
"Watching My Dreams Go By," is one of the big-
gest sellers of the year on the lists of M. Witmark
& Sons. In the comparative time since publication,
it has sold twice as many copies as “Tiptoe Thru
the Tulips” from "Gold Diggers of Broadway” which
is the most popular song marketed by Witmark dur-
ing the past twelve months.
Newest Radio Stunt Sells
“Under a Texas Moon”
The newest stunt in radio exploitation of songs
was recently put into effect by Remick, Inc., who are
publishers of the musical numbers in Warner Bros,
special, “Under a Texas Moon,” with gratifying
results. Instead of plugging the songs in routine
manner, a plot was created around one number, the
title song, to lend significance to it. The narrative
revolved around a man and a girl, who enacted a
playlet which served as background for the musical
number. Then, “Under a Texas Moon,” was intro-
duced as the climax of the skit, so that it found a
natural groove in the program. Fifteen minutes was
devoted to this stunt, which will be repeated, once
a week, over the Columbia Broadcasting Station.
Effective Warner Stunt Is
Double-Plug for Songs
The newest method of plugging hit songs from
pictures was put into effect recently when “Under
a Texas Moon,” the theme song of Warner Bros/
Vitaphone special of the same name was also fea-
tured in “On the Border,” another Warner picture.
This double-plug has already boosted the sale of sheet
music on “Under a Texas Moon,” even though the
picture from which it was originally taken has not
yet been released.
UNIFORMS ^°„SE COSTUMES BROOKS
April 5, 1930
EXHIBITORS HERALD-WORLD
51
BEST SELLERS
Week Ending March 29th
No. i
“Should 1” — (Robbins Music Corp.).
No. 2
"Happy Days Are Here Again” —
(Ager, Yellen & Bornstein).
“ Cottage for Sale” — (DeSylva, Brown
& Henderson).
No. 3
“When It’s Springtime in the Rockies”
— (Villa Moret).
No. 4
"Beside an Open Fireplace” — (Santly
Bros.).
“Aren’t We All” — (DeSylva, Brown
& Henderson).
“If I Had a Talking Picture” —
(DeSylva, Brown & Henderson).
No. 5
“Under a Texas Moon” — (Remick
Music Corp.).
“I’m Following You” — (Irving Ber-
lin).
“Crying for the Carolines” — (Remick
Music Corp.).
No. 6
“I Love You, Believe Me” — (Harms,
Inc.).
“One I Love Just Can’t Be Bothered”
— (Leo Feist).
“Song of the Vagabond” — (Famous
Music Co.).
“Hanging on the Garden Gate” —
(Witmark & Sons).
“Kiss Me With Your Eyes” — (Villa
Moret).
“ Stein Song” — (Carl Fischer).
“ What Is This Thing Called Love?”
— (Harms, Inc.).
“Congratulations” — (DeSylva, Brown
& Henderson).
“Little Kiss Each Morning” — (Harms,
Inc.).
“Sunny side Up” — (DeSylva, Brown &
Henderson).
“Have a Little Faith in Me” — (Remick
Music Corp.).
“Tip Toe Thru the Tulips” — (Wit-
mark & Sons).
* * •
“WITHOUT YOU, EMALINE”— (Harms, Inc.) —
A very good song that should also prove commer-
cial. It’s a little different. Words by Charles
Tobias, music by Peter De Rose.
* # *
“SORRY” — (Sherman Clay & Co.) — A pretty fox
trot tune with a suitable melody that looks very
commercial. Makes a nice dance tune and also pretty
to sing. Music by Edna Fischer and Anson Weeks,
words by Rosetta Duncan.
* * *
“THERE’S A CHANGE IN ME BECAUSE
THERE’S A CHANGE IN YOU”— (Forster Music
Co.) — A waltz ballad that i6 very pretty. Has a
trick title that is well handled. Ought to sell.
Words by Walter Hisch, music by Fred Rose.
* # *
“WHERE THE GOLDEN DAFFODILS GROW”—
(Leo Feist, Inc.) — A natural thought now that the
Spring will soon be here. The lyric writer puts over
his thought with a bang. The melody written as a
fox trot is quite suitable. Words by Gus Kahn, music
by Harry Archer.
ORGAN SOLOS
Charles Williams (New York, Loew’s State)
offered a “radio broadcasting community stunt’’ for
this week’s organ solo, which, for no reason at all,
he entitled, “Tails of Hoffman.” Mr. \V i 1 1 i a.m s
opened his solo with a surprisingly correct repre-
sentation of a radio broadcast. Lending atmosphere,
a Workstel E — feet slide (which is nearly twice as
large as regular slide) of radio towers with flashes
is shown during Mr. Williams’ conversations.
Through a “mic” attached to the organ, Williams,
with all seriousness addresses himself to the radio
audience, and announces that through the courtesy
of Loew’s, Inc., this hour was arranged. Most of
the house audience took it for granted and helped
sing over the air when Williams announced that . he
and the audience were to sing “My Wild. Irish Rose,”
“Sunnyside Up,” and “Let Me Call You Sweetheart.”
Between songs, Williams told a laughable “bedtime
story” which had to do with the stock market crash.
He also announced that Hymie Glutz and his Ger-
man Band were to play, but as they had not ap-
peared, he would substitute for them, which he did
with a burlesque on “The Spring Song.” He played
this on the organ, as a German band would play it.
A telephone call then interrupts and Williams an-
nounced that an “S. O. S.” would force them to
“stand by” as a rum runner was in distress, so
they would have to “speakeasy.” The audience softly
sang, the last named “singing” song for the finale.
This solo was one of the cleverest and most pleasing
solos Williams has ever done.
Bill Meeder (New York, Richmond Hill, R K O)
offered for his solo, his “Original Organ Capers.”
(This was for the first half of the week.) Opening,
as organ rose, with a chorus of “Should I,” Meeder
then orally announced that he had received a letter
from a fellow who wanted to know how to propose.
He then explained that there are three ways of pro-
posing marriage, first the old fashioned way. This
cleverly brought in a singing chorus of, “Hanging
on a Garden Gate.” Another way is to sing, “Let
Me Call You Sweetheart.” Meeder then explained
that the way Rudy Vallee, the popular “crooner,"
would do it, is by saying, “I Love You, Believe Me,
I Love You.” Meeder then stated that he thought
all of these ways were too tame, so he suggested
that the modern way is to say, “Come on. Kid, I
Have to Have You.” A special chorus of “I Have
to Have You” was then sung by the audience for
the finale. Mr. Meeder’s cleverly made solos have
made him very popular at this house.
Leo Weber (New York Loew’s 83d St.) presented
his “Singing School” and featured a synopsis to his
contests of opposites. This one was a contest be-
tween the “Slender and Plump.” Opening his solo
with his usual opening song, “Here We Are,” Weber
then orally shouted “Come On, You Fatties, Sing.”
"Have a Little Faith in Me” was played and the
“fatties” sang. The slender ones followed with.
“Sweeter than Sweet.” Then the “fatties” 6ang,
"Painting the Clouds,” and the "slenders,” “Won-
derful Something Is Love.” It is surprising to see
and hear how really serious this audience takes these
contests, and to prove it they actually applaud them-
selves and Weber after each number. After these
songs were played and sung, Weber orally ex-
plained that applause for their own sides was neces-
sary to prove which were the better singers. At
first the applause was a little better for the “fatties”
so they sang a chorus of "If I Had a Talking Pic-
ture” and proved they were the better singers. To
close this interesting solo, Weber had everyone join
in for a chorus of “Sunnyside Up.”
Mr. and Mrs. Jesse Crawford (New York Para-
mount) feature, in this week’s organ concert, a
number recently composed by Mrs. Crawford. This
number is “The Moonlight Reminds Me of You.”
Mr. Crawford opened this solo with a beautiful ren-
dition of “So Blue,” which Mrs. Crawford was the
first to introduce. Mr. Crawford then played her
new number as slides with just the notes of the
tune on them appearing on the screen. The second
chorus was played by both as Paul Small, pleasingly
sang. A slide next appeared announcing that they
would play this number as different radio bands have
been playing it. Starting with Guy Lombardo and
His Royal Canadians they then played it in the
style of the following bands: "Bert Lown and His
Biltmore Orchestra, The Gypsy Orchestra, Freddie
Rich, Arnold Johnson, Columbia Symphony Orchestra,
C. B. S. G. Orchestra, Adele Vosa, and Paul Ash and
His Paramount Orchestra. Each rendition was
surprisingly like the type played by these famous
orchestras.
Hello, Everybody — The following poem and para-
graph was taken from a recent morning paper and
I am reprinting it because I’m sure everyone has not
seen it and I’m sure you will all be interested in
reading it.
The Governor sat in his easy chair
And opened his ears full wide —
“Notv sing me a ditty, a pretty air,”
He said to the Song Writers’ Pride.
The S. W. P. turned a fiery red.
Like the inside of a melon—
“I can’t,” he said, “for if l sang
Pd still be only Yellen.”
Albany. March 26. — And that is as far as Governor
Roosevelt got today when he tried to cajole a tune
from the lips of Jack Yellen, well known song writer.
The Governor was about to sign a bill making it
a penal offense for racketeers to pirate copyright
songs and sell unauthorized copies on the streets of
this stage. Yellen, Gene Buck, president of the
American Society of Authors, Composers and Pub-
lishers, and Harry Von Tilzer, another song writer,
were there to watch him.
Pen in hand, Roosevelt paused before signing the
bill and 6poke to Yellen. "How about singing your
newest song?” A healthy Hollywood tan failed to
hide Yellen’s blushes as he replied: “I only wrote it.
Governor, I can’t sing it.” Disappointed, the Gov-
ernor signed anyway.
* * *
Vincent Youmans, Inc., are publishing the score for
the United Artist picture, "What a Widow,” featur-
ing Gloria Swanson. This is the first time that
Vincent Youmans has composed songs, directly for
pictures.
v * *
An outstanding figure among recent recruits to
the field of talking motion pictures is Charles Wake-
field Cadman, w. k. American composer. His first
efforts in this new medium are to be heard in the
Universal production, “Captain of the Guard,” which
is playing, currently, at the Roxy. The body of the
score depicts a musical and dramatic interpretation
of the French Revolution and the episodes relating
to the creation of "La Marseillaise.”
• * *
Isidore Witmark, executive president and senior
partner of M. Witmark and Sons, music publishers
to Warner Brothers and First National, moves out
of Witmark offices for the first time in forty-five
years to occupy a new office in the Warner Bros.
Building. Mr. Witmark will remain active in Wit-
mark affairs although now located in the new office.
# # *
$75,000 for bridal veils is a lot of jack, even for
Solomon and his thousand wives 1 But John Murray
Anderson is reported to have spent this staggering
amount in staging the “Bridal Veil” number in
“King of Jazz,” Paul Whiteman’s new Universal
Picture. It is said to be one of the most gorgeous
scenic presentations ever done on stage or screen.
Incidentally, this new Whiteman picture is full of
great tunes, including two by Mabel Wayne. These
are “It Happened in Monterey” and "Ragamuffin
Romeo,” both published by Leo Feist, Inc., who is
also publishing “My Bridal Veil,” referred to above.
» * •
With the announcement that the spacious offices
of one of the largest music publishers in the world
• — The Red Star Music Co., Inc., are now officially
open to serve all in the industry with great songs
from great Fox pictures, plans formulated by Pat
Flaherty are rapidly nearing an end.
Pat's rare judgment of songs and unusual knowl-
edge in spotting and exploiting numbers, has enabled
him to line up a formidable catalog of fast selling
songs, which will rank second to none in the industry.
Mr. Flaherty has wisely refused to permit the catalog
to gain prestige solely through the medium of the
screen, but has surrounded himself with a capable
staff, whose combined efforts have succeeded in get-
ting an unusually fine representation on the stage
and on national radio broadcast, for Red Star pub-
lications.
52
EXHIBITORS HERALD-WORLD
April 5, 1930
CLASSIFIED
Advertising
Ten cents per word, payable in advance. Minimum charge,
'=u' $1.00. Copy and checks should be addressed Classified Ad Dept. 201
Exhibitors Herald-World, 407 So. Dearborn St., Chicago, 111.
The Recognized National Classified Advertising Medium
Sound Equipment Bargains
DEVRY 16mm Portable talking picture machine,
four reels film with records like new. $175.00. Film
speedometers $15.00. Large Mercury Arc rectifiers
with tube $75.00. Two Simplex projectors like new
$700.00. Two Powers 6B perfect $600.00. Two Strong
lamps demonstrators $300.00. Large half size lenses
$25.00. Mazda regulators $37.50. Large $170.00 ex-
haust fan perfect $45.00. Metal 16" large hub reels
$2.00. 1000 feet new heavy cable make offer. Arc
lamp mirrors 7" with hole in center $6.00. Synchro-
nous motors for heavy machines $50.00. 54 H.P.
variable speed motors $27.50. Sound screens a foot
60c. G.E. low intensity generator $175.00. Two Pow-
ers 6B bases complete $150.00. Write or wire us your
needs. Twenty years in the theatre supply business.
You take no chance when you order from the Western
Motion Picture Co., Danville, Illinois.
Miscellaneous
HOT SAX— TRIOS, RHYTHM Choruses, Special
Arrangement. Address Charles Raymond, 2729
South Springfield, Chicago, 111.
HAVE DISTINGUISHED ADDRESS, $5 at 503
Fifth Ave., Room 308, New York, N. Y.
THEATRE LOBBY FRAMES, manufacturer to
you. Low cost. Address, Gem Frame Co., 2805
Brigton, Kansas City, Mo.
TRAILERS ON ALL FEATURES. Reasonable
rentals. Address Worldscope Service, Box 4673, Kan-
sas City, Mo.
CLOTH BANNERS $1.25, 3x10, ANY wording.
Paper, 50c. Scenery. Address Salmon Bros., Inde-
pendence and Prospect, Kansas City, Mo.
Stationery
“NEARGRAVURE" (“NeargraTurembosso" plate
less embossing) processes. Special Neargravure 25C
envelopes, 500 854x71/" letterheads $3.33, or 854x1 1'
$4.44, postpaid. Sollidays, EXH-124, Knox, Indiana
Equipment for Sale
"CAN YOU INSTALL YOUR' OWN SOUND?”
Others have at a great saving. Detailed prints and
photographs are furnished. Write for prices and
terms. Address The Lifetone Co., Oregon, Illinois.
SOUND MIXER, Makes all dialogue clear, sharp,
takes out mushy, barrel-like bass tones, sweetens sour
music. $25.00. One week’s trial, terms $5.00 down.
Address Service-On-Sound Corp., 1600 Broadway,
New York, N. Y.
MOTION PICTURE TALKING EQUIPMENT,
complete outfit, like new, cheap. Address F. W.
Butler, 1736 Monroe St., Chicago, 111.
FOR SALE— REPRODUCO ORGAN, perfect con-
dition, cost $2,200,000; Bargain at $300.00 cash. Ad-
dress Uptown Theatre, Michigan City, Indiana.
“THE TALK OF THE TALKIES” synchronized
reproducers, new nineteen-thirty models for sale OR
LEASE at $5.00 a week! H. D. Laughlin, The Life-
tone Company, Oregon, 111.
BIG BARGAINS in rebuilt Simplex Powers 6-B
and 6-A motiograph machines, all motor driven, in
guaranteed condition, as well as used low intensity
arc reflector lamps with or without machines at
reasonable prices. Big stock of rebuilt exhaust and
oscillating fans for AC and DC current. Generators,
all makes, ticket selling machines, film containers, all
at bargain prices for immediate shipment. Write for
bargain list. Address Illinois Theatre Equipment
Company. 12-14 East Ninth street. Chicago. Illinois
THEATRE EQUIPMENT, new and used. Opera
chairs, projectors, screens, generators, rectifiers, re-
flecting arc lamps, etc. Write for bargain list and
catalogue. Address Movie Supply Co., 844 Wabash,
Chicago.
FOR SALE — Reflector Arc Lamps and accessories,
also guaranteed rebuilt Powers 6-A and 6-B and Sim-
plex Heads. Best prices. Write Joseph Spratler,
12-14 E. Ninth St., Chicago, 111.
Pop-Corn
FOR SALE— BURCH POP-CORN Machine, like
new including Supplies, worth $325.00, will take
$125.00 cash. Also Reproduco organ, perfect condi-
tion, cost $2,200.00. Bargain at $300.00 cash. Ad-
dress Uptown Theatre, Michigan City, Indiana.
Stage Lighting
BALLROOM AND STAGE LIGHTING Effects—
Motor-driven Color Wheels, Crystal Showers, Spot-
lights. Address C. Gowie, 253 W. 14th St., New
Vork. N V
Theatre Wanted
I WANT TO BUY — A paying theatre in a town
of not less than 3,000 population. Prefer to buy
theatre in a western state. Now residing on Pacific
Coast. Address Box 477, Exhibitors Herald- World,
407 S. Dearborn St., Chicago, 111.
WANTED TO BUY OR LEASE Paying Theatre
Sound Equipped. Organ. Population not less than
3,000. Address Box 479, Exhibitors Herald-World, 407
S. Dearborn St., Chicago, 111.
Managers ’ Schools
WANTED THEATRE EMPLOYEES to learn
modern theatre management and theatre advertising.
The Institute’s training leads to better positions.
Write tor particulars. Address Theatre ^Managers
Institute. 325 Washington St., Elmira. N. Y
Positions Wanted
TWO YOUNG MEN DESIRE SOMETHING
BETTER. Can operate and repair any make talky
equipment, and moving picture machines. Also house
electricians. Ten and seventeen years experience.
Non-union. Address W. H. Schlosser and Paul No-
wak, 1215 South Dryer St., Indianapolis, Ind.
LOBBY ARTIST AND PUBLICITY MAN De-
sires permanent position. Ten years experience with
Exchange and Theatre. Write Box 480, Exhibitors
Herald-World, 407 S. Dearborn St., Chicago, 111.
THEATRE MANAGER WISHES TO NEGOTI-
ATE WITH small chain or independent theatre. Ex-
changing references. Seventeen years as owner and
manager of theatres, salary and percentage. Address
Box 478, Exhibitors Herald-Herald, 407 S. Dearborn
St., Chicago, 111.
DESIRE— POSITION AS Manager or Advertising
Man. Honest and Reliable. Address Thomas Myers,
Stuart, Iowa.
SOUND PROJECTIONIST— Non-Union but will-
ing to join. References. Go anywhere. Address
Irvin S. Layton, 107 S. West St., Angola, Indiana.
EXPERT LOBBY MAN, Poster Artist and Ad-
vertising expert at Liberty. Held last position seven
years, with largest Circuit in Texas. Can design and
execute attractive Lobbies, Posters, Hand Drawn
years, with largest Circuit in Texas. Can design and
engrave Blocks for Cards one and three sheet post-
ers. Any responsible House or Circuit desiring a
first class, dependable man, address, E. M. Berg,
Box 698, Wichita Falls, Texas.
MR. EXHIBITOR: LOOKING FOR SOME-
THING DIFFERENT IN ORGAN SOLOS? I
HAVE IT! Eight years experience any style of
solos. Can be billed as an M. C. Singing Organ-
ist. Will go anywhere. Address Box 476, Exhibi-
tors Herald World, 407 S. Dearborn St., Chicago,
IlL
SOUND PROJECTIONIST— Non-union, Simplex
projectors. References, will go anywhere. Address,
Box 474, Exhibitors Herald-World, 407 S. Dearborn
St., Chicago. 111.
EXPERIENCED AMUSEMENT ADVERTISING
AND PROMOTION MAN, CAPABLE OF OPER-
ATING SMALL HOUSE. Well educated, refined,
gentile, married. Box 462, Exhibitors Herald-World,
407 So. Dearborn St., Chicago, Illinois.
ATTENTION THEATRE OWNERS. Specially
trained managers, theatre advertising men, theatre
service men, available for employment at short notice.
No service charges. Address Theatre Managers In-
stitute, 325 Washington St., Elmira, New York.
ATTENTION THEATRE OWNERS — Specially
trained managers, assistant managers, advertising men,
service men, available for employment at short notice.
Address Theatre Managers Institute, 325 Washington
St.. Elmira. N. Y.
Equipment Wanted
WANTED— GOOD UPHOLSTERED Chairs. Ad-
dress Ben Brinck, West Point, Iowa.
HIGHEST PRICES PAID for used motion pic-
ture machine heads. Address Guercio & Barthel,
1018 S. Wabash Ave., Chicago, III.
WANTED— POWERS 6A STAND COMPLETE
with Lower Magazine; must come cheap. Address
Lyric Theatre, Carlisle, Kentucky.
WANTED — Peerless or Simplex projectors, also
Strong reflector arc lamps. State price, condition
and number of machines. Will pay cash, or one
third down and balance C.O.D. Address Box 337
Exhibitors Herald-World, 407 S. Dearborn street,
Chicago, 111.
HIGHEST PRICES paid for used opera chairs,
projection machines, etc Address Movie Supply Co.,
844 Wabash. Chicago. 111.
Theatres for Sale or Rent
250 SEATS — EXCELLENT Sound-on-Disc. Nice
interior. Town of 1,100. Thirty miles from Wash-
ington, D. C. Nearest competitor twenty miles away.
Selling account other interests. Address T. Edgar
Reed, Herndon, Va.
FOUR THEATRES IN FOUR DIFFERENT
PROGRESSIVE Self Supporting Towns in Florida,
two in County Seats. These for sale on Satisfactory
Terms. Owner Retiring from Business. Address
Agent C. D. Maddox, Archer, Fla.
ARCADIA THEATRE BUILDING, Olney, 111.
650 seat, 3 stores, 7 offices, all rented, or will rent the
theatre alone on a good income basis. Address A.
L. Redman, Pres., 212 East Main St., Olney, 111.
CULVER THEATRE, 873 Merchants Road,
Rochester, N. Y. 300 to 500 seats. High class
neighborhood. Possession at once. Terms $40,-
000 for sale, or $4,000 rental per annum. Will take
back large first mortgage. Photo on request. In-
quire City Savings Bank, Albany, N. Y.
$600.00 CASH takes paying 170 .seat silent house,
all equipment. Now running three changes; open
Sunday; live community. Lowest overhead known
Health forces quick sacrifice. Address, O. B. Wolfe,
Nevada, Ohio.
MOST UP TO DATE small town theatre. R. C. A.
Sound Systems. Acoustically treated building. Will
sell equipment and building or just equipment and
LEASE building. 7 day town. No competition. Ad-
dress Box 475, Exhibitors Herald-World, 407 S. Dear-
born St., Chicago, 111.
ADDITIONAL
CLASSIFIED ADVERTISING
ON FOLLOWING PAGE
April 5, 1930
EXHIBITORS HERALD-WORLD
53
Theatres for Sale or Rent
( Continued from preceding page)
FOR SALE — Fine Paying Neighborhood Theatre
Indiana town 110,000 population. Fully equipped —
Talking Pictures and Simplex projectors — open 7 days
a week. Clearing about $600 per month. 10 year lease.
$75.00 per month rent. For quick sale $6,000 takes it
all. Am building big theatre in another town is the
reason. Address, Box 473, Exhibitors Herald-World,
407 S. Dearborn St., Chicago, 111.
Insurance
THE BIGGEST SAFEGUARD for your business
is the sure protection afforded by insurance. BUT
insurance improperly written is itself a loss of money
to you. For ten years we have made a study of the
theatres insurance needs. Call on us or write us.
Address Jules Juillard & Co., Room 937, 175 W.
Jackson Blvd., Chicago, 111.
Cameras for Sale
AKELEY. brand new. Write for booklet. Address
Wood, 204 Inland Bank, Indianapolis, Indiana.
Projector Repairing
SKILLED MECHANICS, specialized tools, and a
shop equipped for but one purpose can offer you
nothing but the best in repair work. That is what 1
have, and I can offer you the best in the overhauling
of your motion picture machinery equipment. One
of the oldest repair men in the territory, and serving
6ome of the largest houses. Relief equipment tur
nished free. For results bring your work to Joseph
Spratler, 12-14 E. Ninth St., Chicago, 111.
BEST SHOP for repairing projection machines
Prompt service, reasonable prices. Address Movie
Supply Co.. 844 Wabash, Chicago.
Chairs for Sale
BIG BARGAIN in used Opera Chairs, 600 up-
holstered, 800 veneer. Address Movie Supply Co.,
844 Wabash Ave., Chicago, 111.
OPERA CHAIRS, seats and backs for all makes,
five ply, at prices that save you money. Jobs in new
and used chairs. Address Redington Company, Scran-
ton, Pa.
1,000 used high-grade spring constructed theatre
seats covered in imitation Spanish leather. The seats
are all brand new with metal bottom boards. Very
reasonable prices. 500 spring edge seats covered in
imitation Spanish leather made by Heywood-Wakefield
Company. 1,000 upholstered seats in imitation leather,
veneer backs. 750 heavy 5-ply veneer theatre chairs Vz"
backs. Also several smaller lots of upholstered chairs,
panel backs, at very attractive prices. We can fur-
nish you with your needs — everything for the theatre
— in the used line — -at a great saving. For more in-
formation and prices, write Illinois Theatre Equip-
ment Company, 12-14 E. Ninth Street, Chicago, Illinos.
Slot Machine Owners, Notice
JOB WANTED— HAVE HAD THREE YEARS’
experience operating Slot Machines. Can repair all
types. I am 21 years old and willing to go any-
where. Make me a proposition. Address A1 Walker,
care of Box 623, Cameron, Texas.
w
THE VOICE OF THE INDUSTRY
LETTERS FROM READERS
Fire Cant Stop Him
AFTER READING J. C.’S COLUMN IN
the March 15 issue I feel moved to express
my regret for the fact that when in. British
Columbia last year through being bit by a
fish (big one) or eating too much huckle-
berry pie, he was unable to stay long enough
to fix things for the poor exhibitors in this
territory.
I note his remarks to Bert Silver ond his
promise to fix things for those Michigan boys
who are up against 500 per cent conditions
for sound. There appear to be others who
need help.
My theatre was destroyed by fire during
the past year, we ran silent. At present I am
contemplating starting in small locations using
a portable sound outfit if I can get one that
is practical. As a preliminary, I have quota-
tions from two exchanges on sound stuff
that would indicate an increase of 600 per
cent plus. Help, J. C. ! Look this way where
the huckleberries grow and the trout will bite
you if you get too close !
While at it I must congratulate you on the
series of articles by Mr. Hugh S. Knowles
in the Better Theatres section. By all means
keep his typewriter oiled up. We need him,
believe me. — S. J. Hackney, Star theatre,
Roseland, B. C., Canada.
Small House Doomed? Listen!
WE RECEIVED A FEW DAYS AGO THE
Award of Merit for excellence of sound
reproduction and are very proud indeed of it,
especialy since it is the first one to be awarded
in a small town in this entire section, so far
as we know. Our patrons seem equally
gratified that their theatre ranks in quality
production with the more expensive and
larger theatres in the cities surrounding us.
Much has been said in recent articles in
your magazine by writers from larger towns
regarding the death of the small town theatre
with the advent of sound. Many have
prophesied that the small towns under 2,000
population could not reproduce sound pictures
properly and could not hold the public.
Our own house is a direct and emphatic
refutation of this supposition. The advent of
sound has been a veritable life saver for us,
just as it has been in the larger cities. Our
public has “gone stale” to a great extent on
silent pictures and sound brought them back
and gave them a new interest in the show
business.
Whether the small town holds its business
and continues to cash in at a profit is up to
the small town theatre owner. It will cost
him money, a great amount of time, and pos-
sibly a few grey hairs — just as it has us — but
his public will stay with him if he outfits his
house properly and gives them shows that are
being offered to the patrons of the larger
houses.
% sjs %
We are speaking from experience, not
from theory. We put in sound last Septem-
ber and have been unusually successful with
it. We draped our house to remedy all
acoustical defects, investigated sound equip-
ments thoroughly, then put in the one which
we knew was good. Our crowds have been
steadily increasing since then. At first many
people were skeptical, thinking that a theatre
in a town of 1,400 people could not give the
same quality show that the theatre in larger
towns could. These people have by this time
been thoroughly convinced that it is possible,
for it has been done in our house. Instead
of losing business to larger towns we are
getting business from them.
He jK H*
Before we installed sound many from here
were going out of town for their entertain-
ment. We are in the center of several of the
best installations in the state, 26 miles from
a town of 4,500, 28 from a town of 12,000
and 45 from a town of 18,000. All have either
R C A or Western Electric equipment. Today,
practically none of the theatregoers leave town
for their entertainment, even though several
of the larger theatres circularize the territory
and use advertising in local papers. On the
other hand, we get business from all the
towns mentioned. At times over 50 per cent
of our night business comes from towns
larger and with finer theatres in a radius of
30 miles. They come not only once but they
continue to come.
The only explanation of this is that our
small town theatre in a village of only 1,400
people is giving them as good entertainment
as they get in the larger places. We are con-
fident that we can continue to do so and do
not have any fear that our business will be
damaged by larger theatres with finer furnish-
ings and more expensive equipment so long
as we equal or surpass them in reproduction.
The small town theatre has one advantage
which the larger theatres can never rob it of
and it is one which the American public, the
average American home loving and friendly
public, wants. The personal contact that the
small theatre owner has with his patrons, the
friendly reception which the patron gets
from the manager, is something which the
larger theatre owner can never duplicate.
Even with sound in the saddle, the small
theatre owner who uses judgment in equipping
his house, buying and projecting his shows,
and who becomes a showman instead of
merely a show owner, will lose nothing to
larger towns. Instead of detracting from the
attractiveness and pulling power of the small
town theatre, sound has put it on a level
with the larger theatres. It has solved the
music problem, always a knotty one in the
smaller houses, and makes it possible for the
small town to bring to its patrons identically
the same shows they get in larger towns. For-
merly, stage shows and vaudeville acts were
not practical in small towns and the theatres
there were at a disadvantage when compared
with towns where such entertainment could be
afforded. That is history, and today the small
town stands on an equal footing with the
large one.
The final outcome of any small town the-
atre’s venture will depend entirely upon the
business sagacity and enterprise of the
owners and managers because the many
differences that once existed have been
eliminated with the advent of sound.
Again expressing our appreciation of the
Award of Merit, I am. — L. Paul Nipps,
Opera House, Paris, Mo.
Victor Animatograph Lists
16 Mm, Film Sources
(Special to the Herald-World)
DAVENPORT, April 1. — A comprehensive
listing of all sources of 16 mm. films is being
published by the Victor Animatograph Com-
pany, with distribution free to owners and
prospective owners of 16 mm. equipment. It
is a directory of sources but not of subject
titles. Films are listed for school use, for
churches, for professional purposes and for
entertainment use. The list also shows
whether the films are sold, rented or loaned
free. Requests are honored by addressing Film
Directory Editor, Victor Animatograph Com-
pany, Davenport, Iowa.
Charles Ruggles Donates N. Y. A. C.
Trophy
NEW YORK — Charles Ruggles, stage and screen
star, who appeared in the recent picture “Queen
High,” has donated a perpetual handball to the New
York Athletic Club, of which he is a member.
54
EXHIBITORS HERALD-WORLD
April 5, 1930
WHAT THE PICTURE DID FOR ME
V erdicts on Films in Language of Exhibitor
Copyright. 1930
Columbia
THE FAKER: Special cast — This -was shipped to
us instead of the “Lone Wolf’s Daughter," and what
a disappointment it turned out to be. Six reels. —
Parkside theatre, Clinton, la. — General patronage.
SUBMARINE: Special cast — Good. Ten reels. —
Parkside theatre, Clinton, la. — General patronage.
WALL STREET (AT) : Special cast — A very good
picture. In fact I have had good pictures as well
as good recording from Columbia. And was “Flight”
a picture. Book it. Seven reels. — W. Burr, Orpheum
theatre, Lancaster, Wis. — General patronage.
First National
LOOSE ANKLES (AT) : Special cast — Douglas
Fairbanks, Jr., Loretta Young, Otis Harlan, Louise
Fazenda, Ethel Wales and a maid that is a real
comedian. With that cast could you expect any-
thing but a great comedy. For two reels the crowd
just roared and pulled in their seats. The rest was
full of good humor. Louise and Ethel get a little
too much to drink and there’s a scream in the
scenes at the big circus cafe shots. Have failed to
see any reports on this, so hope this does some one
else some good. Opened up with it last night and
should pack them in tonight, with the talk it’s getting
today. Just figure you are paying a big price for
it and step on it like you would a Harold Lloyd.
If your patrons fail to laugh at this one they’re dead
both ways. Wish I had it to play over again, I’d
put on my best nights. — -Austin Childs, Rex theatre,
Hanover, Kan. — Small town patronage.
LOOSE ANKLES (AT) : Special cast — Here is a
clever little picture and two stars that are liked by
my public. You will like this one and there is lots
of comedy. Seven reels. — W. Burr, Orpheum theatre,
Lancaster, Wis. — General patronage.
NO, NO, NANETTE (AT) : Special cast — This is
the best talking picture yet made. My patrons, who
have seen all of the big ones, tell me that this one
is the best that they ever saw. I agree with them.
If you have this one 6tep on it. It will stand raise
in admission and please. Disc recording perfect.
Nine reels. — A. Mitchell, Dixie theatre, Russelville,
Ky. — General patronage.
PLAYING AROUND (AT): Alice White— Plenty
good. Alice a good singer and Chester Morris great
in the heavy role. Just a dandy program picture. — -
Austin Childs, Rex theatre, Hanover, Kan. — Small
town patronage.
PARIS (AT) : Irene Bordoni — Here’s a special.
Drew excellent here because it was my first nice
Sunday with talkies. Held up better Monday and
Tuesday than any I have run. Irene Bordoni very
good. I could listen to Jack Buchanan sing “Miss
Wonderful” a hundred times. After screening it I
got out special bills and worked twice as hard. One
you can step on, and you will, no doubt, have to
on account of the stars being unknown, and the
title resembling so many other current releases. — ■
Austin Childs, Rex theatre, Hanover, Kan. — Small
town patronage.
PAINTED ANGEL (AT) : Billie Dove — Many fa-
vorable comments on this. Plenty of song, dance
and pretty girls. Enough of everything to make it
a pleasing picture. Good for Sunday. — Austin Childs,
Rex theatre, Hanover, Kan. — Small town patronage.
PAINTED ANGEL (AT): Billie Dove— March
19-20. Talking picture. This is a splendid produc-
tion. The star and cast fine. The best picture of
the kind we have played to date. Fine singing and
dancing numbers. Good story and everything to
make a good evening’s entertainment. We played it
as a program picture, but it is better than most of
the specials we have played. Had we known its
quality we would have played it as a special, and
it would have satisfied. Sound-on-disc good. — Bert
Silver, Silver Family theatre, Greenville. ‘Mich. —
General patronage.
IN THE NEXT ROOM (AT): Jack Mulhall — An-
other murder story that is a fair picture. For my end
of it, I have had enough of this type for a while,
and I think the public has also. Seven reels. — W.
Burr, Orpheum theatre, Lancaster, Wis. — Small town
patronage.
HARD TO GET (AT) : Dorothy Mackaill — Just
fair. Photography very bad, in fact as bad as I
have ever run. — Robert K. Yancey, New Bonny thea-
tre, Mansfield, Mo. — General patronage.
FORWARD PASS (AT) : Special cast — Opened
with this feature on my Bestone equipment. It was
Key to Sound Symbols
AT — A II- Talking
TME— Talking, Musical Score, Effects
MC Musical Comedy
O Operetta
ME Musical Score, Effects (only)
DEFINITIONS: AT, a picture in which all
speaking to be observed in the essential action
is recorded, the designation including any musi-
cal score which the picture may have.— TME, a
part-talking picture, the designation including
the musical score necessary in such types and
any sound effects.— MC, a picture corresponding
to the type of stage production called “musical
comedies,'” being extravaganzas or revues featur-
ing musical acts and dancing and with all sound
essential to the action, including dialog, re-
corded. O, a picture corresponding to the
light operas of the stH’ge called “operettas.” —
ME, a picture which has a musical score, may
have sound effects, but which has no dialog.
NOTE: When no symbols appear directly after
the title, the picture was run in silent form.
very good. Peppy songs, music and everything. And
they pay him to make love to Loretta. I’d do it for
my board and room. Didn’t draw so well as I ex-
pected, because this is not a football town. Every
one who saw it was pleased. — Austin Childs, Rex
theatre, Hanover, Kan. — Small town patronage.
THE LOVE RACKET (AT) : Dorothy Mackaill—
Good picture, but Dorothy is better in a comedy role.
Liked here because it was first trial picture. Re-
cording on all-Vitaphone pictures fine. Wish every
company was as good. Real service out of K. C. —
Austin Childs, Rex theatre, Hanover, Kan. — Small
town patronage.
Fox
CAMEO KIRBY (AT): Special cast— Not a big
box office attraction. This Mr. Murray and hie won-
derful singing, saved the show. Recording on film
okay. — R. A. Preuss, Golden Gem theatre. Golden,
Col. — Small town patronage.
SKY HAWK (AT): Special cast— Enacted by a
new cast. Good Zeppelin picture, with some real
thrill6. Did not draw so good. But still when you
see all new faces and not such a good title, no
wonder. Film recording fair, but real good in spots.
- — R. A. Preuss, Golden Gem theatre. Golden, Col. —
Small town patronage.
WHY LEAVE HOME (AT) : Sue Carol— March
7-8. A program picture, as good or better than most
specials. Swell dialog. Everything seems just right
in this one. Based on the stage success “Cradle
Snatchers,” and concerns the duck hunting husbands
turning their efforts to the "chicken” variety of fowl.
Has comedy, dancing and sings. Seven reels.— O. A.
J. C. Jenkins
— His Colyum
The page of Javsee Jenkins’ com-
ments on and of exhibitors he has
met, together with his sundry and
several, but always interesting,
observations on other topics, is
found on page 42 of this issue.
Jaysee — Page 42
Fosse, Community theatre, Ridgeway, la. — Generali
patronage.
CHRISTINA: Janet Gaynor — March 9-10. Noth-
ing big, startling or remarkable. Just a nice picture.
Only did fair business with it. We don’t seem to be
able to sell this 6tar to our patrons. Excellent print
and photography. But I don’t see why people should
have to sit through fifty feet or more of informa-
tion about music score, etc. Ten reels. — O. B.
Wolfe, Screenland theatre, Nevada, O. — Small town
patronage.
THEY HAD TO SEE PARIS (AT): Will Rogers
— A swell picture, and 6old at a price that you can
make a little money. This comedy has put out
some very good product so far, and will sell it at
live and let live prices. You can’t go wrong on
this picture. Ten reels. — W. Burr, Orpheum theatre,
Lancaster, Wis. — Small town patronage.
THEY HAD TO SEE PARIS (AT) : Will Rogers—
A very good picture that will draw some who seldom
attend a show. Fifi Dorsay very easy on the eyes.
Recording on disc satisfactory. Nine reels. — Warren
L. Weber, Ellinwood theatre, Ellinwood, Kan. — Small
town patronage.
WHY LEAVE HOME (AT): Sue Carol— March
18-19. Say, I get tired of having to say the same
thing about Fox pictures. Used to have a little
trouble with them, but we wouldn’t trade our present
sound on disc contract with them for anybody’s. Just
another darned good bit of entertainment that you
can hear and enjoy. What more is there to this
show business of ours than that? Seven reels. —
Henry Reeve, Mission theatre, Menard, Tex. — Small
town patronage.
SOUTH SEA ROSE (AT) : Lenore Ulric— Can’t
say much for this. Recording on disc not good with
a weak story. Makes entertainment value very low.
Miss Ulric had better stick to the stage as “Frozen
Justice” wasn't anything to brag about. Nine reels.
— Warren L. Weber, Ellinwood theatre, Ellinwood,
Kan. — Small town patronage.
SEVEN FACES (AT) : Special cast— Will not
please. A weak one from Fox. — A. Mitchell, Dixie
theatre, Russellville, Ky. — General patronage.
SUNNYSIDE UP (AT): Gaynor-Farrell— The best
picture since "Gold Diggers of Broadway.” Everyone
thought it great. El Brendel is rapidly getting to
be quite a box office name. Snappy dances, hit song6,
and who wouldn’t love Janet Gaynor? Thirteen reels.
— Warren L. Weber, Ellinwood theatre, Ellinwood,
Kan. — Small town patronage.
WORDS AND MUSIC (AT): Special cast— March
11-12. A dandy that pleased. What more can we
say. And that is what Fox has been doing pretty
consistently here. Eight reels.- — Henry Reeve, Mission
theatre, Menard, Tex. — Small town patronage.
WORDS AND MUSIC (AT): Special cast— A very
good musical revue. Recording on disc about aver-
age. Most all of the talking was intelligible. If
they were all as plain as this one the fellow with
the disc equipment could not complain. Business was
a little better than average on this picture. Believe
that the people out here, in the country, like the
musical revues for a change. No complaints, and
many stopped to say that it was a good picture.
Seven reels. — Marion F. Bodwell, Paramount theatre,
Wyoming, 111. — Small town patronage.
RILEY THE COP: Special cast — Just fair. Six
reels. — Julius W. Schmidt, Grand theatre, Breese, 111.
— General patronage.
THE GREAT WHITE NORTH: Special cast— The
best educational picture for some time. It did not
please, but it’s wonderful. Six reels. — Julius W.
Schmidt, Grand theatre, Breese, 111. — General pat-
ronage.
LOVE, LIVE, AND LAUGH (AT): George Jessel
— March 19-20. Will not get you anything. Record-
ing poor. Foreign language accent hard to under-
stand. Nine reels. — L. P. Charles, Grand Opera
House, Chetek, Wis. — General patronage.
THE BLACK WATCH: Victor McLaglen— March
15. Can’t hand this any laurels. Deficient in the
hokum for which the general populace has a craving.
Drew better with the kids than with adults. Total
business was slightly off. Print okay. Seven reels.
— O. B. Wolfe, Screenland theatre, Nevada, O. — Small
town patronage.
BEHIND THAT CURTAIN (AT): Warner Baxter
— This picture, being a Scotland Yard detective story,
was entirely different from anything we have shown
for some time. Really a wonderful picture. Splendid
April 5, 1930
EXHIBITORS HERALD-WORLD
55
action from the entire cast. Would say that it only
pleased about 60 per cent. The recording on di6c
•was as good as any picture that we have run to date.
Many remarked that it was one of the plainest pic-
-tures that they had ever heard. Ten reels.— Marion
F. Bodwell, Paramount theatre, Wyoming, 111. — Small
■town patronage.
MGM
ANNA CHRISTIE (AT) : Greta Garbo— Mae Tinee
gave this four stars, and for once she hit the nail
on the head. Greta Garbo has done something finer
than she has ever done before, because of her voice
which seems to add something to her. Hurrah for
Greta, I congratulate her. Ten reels. — W. Burr,
Orpheum theatre, Lancaster, Wis. — General patronage.
THEY LEARNED ABOUT WOMEN (AT): Van
& Schenck — Plenty good. Nothing but good com-
ments. The type that makes them come again. Sold
at a price that makes money. Good recording.
Eleven reels. — Robert K. Yancey, New Bonny theatre,
Mansfield, Mo. — General patronage.
A LADY TO LOVE (AT): Vilma Banky— An
Italian love picture, starring Miss Banky, but it’s
nothing to write home about. First night’s business
fair, but fell flat on second night. Recording is
good, but the Italian brogue is hard to understand.
— R. A. Preuss, Golden Gem theatre. Golden, Col. —
Small town patronage.
NOT SO DUMB (AT) : Marion Davies — I checked
up on this one, happened to drop in on this in
neighboring city. Putting Marion Davies in a pic-
ture Ike this, after her superlative work in "Mari-
anne,” is a crime. It should have been titled a
"Dumb Picture,” for that is what it is, and I don’t
blame the Penn exhibitor for panning it in “What
the Picture Did for Me” column. — Columbia theatre,
Columbia City, Ind. — General patronage.
THE PAGAN : Ramon Novarro — March 6-7-8.
Very good picture. Nine reels. — Benjamin Shnitka,
Royal theatre, Innisfail, Alta., Canada. — Small town
patronage.
SHIP FROM SHANGHAI (AT) : Special cast—
March 15. A program picture, with the poorest re-
cording so far received from Metro. This company’s
product, as far as recording, has been coming
through okay, with this exception. Glad I only
played this one night, and on a Saturday, too, be-
cause the recording was terrible. Seven reels. —
W. Burr, Orpheum theatre, Lancaster, Wis. — Small
town patronage.
SO THIS IS COLLEGE (AT) : Special cast— March
13-14. Mighty good entertainment in every respect.
Great recording, good story, fine entertainment and
everybody happy. Metro disc recording top notch.
This Robert Montgomery and Elliot Nugent will get
over with anyone. Nine reels. — Henry Reeve, Mis-
sion theatre, Menard, Tex. — Small town patronage.
SO THIS IS COLLEGE (AT) : Special cast — March
17. Very good. Certainly would go over great in a
college town. Drew the worst ice storm in years
for this picture. The first one on my new talking
outfit. My town has only three hundred people in
the village and not such a very large surrounding
population. I am within fifteen miles of the largest
city in the state and all concrete road, but still be-
lieve that talkies put on right will pay. Have also
made a new resolve with the start of talkies here.
I am going to report on every picture I play, which
won't be many, for awhile, as I am only operating
on Saturdays through Lent. “What the Picture Did
for Me” is certainly a great department and deserves
every exhibitor’s contributions. Eleven reels. — G. B.
Orne, Richmond theatre, Richmond, Vt. — General
patronage.
SO THIS IS COLLEGE (AT) : Special cast — One
that our patrons enjoyed. Recording on disc good.
Eleven reels. — Parkside theatre, Clinton, la. — General
patronage.
MYSTERIOUS ISLAND: Lionel Barrymore— March
8. A wonderful production and evidently very ex-
pensive to produce. All in technicolor. Unreal and
fantastic, but held the interest of our people, espe-
cially the children. — George Ledge, Green Lantern
theatre, Claymont, Del. — General patronage.
HIS GLORIOUS NIGHT: John Gilbert— February
21-22. Draggy, dull, disinteresting, etc. But again,
it couldn’t have been so much even in sound unless
my idea of just fair pictures is all wet. Six reels. —
H. Beebe, Rialto theatre. Nelson, Neb. — General pat-
ronage.
UNTAMED (AT): Joan Crawford — A mighty fine
production. Nothing but good comments. Just fair
recording. Nine reels. — Robert K. Yancey, New
Bonny theatre, Mansfield, Mo. — General patronage.
UNTAMED: Joan Crawford — March 14-15. Fair,
but not up to the standard Metro would have you
think. It is plain to see, Metro sells the exhibitor
instead of the picture’s actual merits. Perhaps with
sound it would have amounted to something, but as
a silent it is very ordinary. Six reels. — H. Beebe,
Rialto theatre, Nelson, Neb. — General patronage.
THE VIKING: Pauline Starke — March 13-14-15.
All in technicolor. Very, very good. Nine reels. —
Benjamin Shnitka, Royal theatre, Innisfail, Alta.,
Canada. — Small town patronage.
THE CAMERAMAN: Buster Keaton — Very good
comedy. Seven reels. — Julius W. Schmidt, Grand
theatre. Breese, 111. — General patronage.
THE DUKE STEPS OUT: William Haines — Very
good. Seven reels. — Julius W. Schmidt, Grand thea-
tre, Breese, 111. — General patronage.
DANCING DAUGHTERS: Joan Crawford— Very
(good entertainment. Showy, but not smutty. Ten
reels. — Julius W. Schmidt, Grand theatre, Breese, 111.
— General patronage.
WHILE THE CITY SLEEPS: Lon Chaney— About
as good a picture as Chaney ever made. Eight reels.
— Julius W. Schmidt, Grand theatre, Breese, 111. —
General patronage.
SHOW PEOPLE: Special cast — Just a good pic-
ture. No special. Eight reels. — Julius W. Schmidt,
Grand theatre, Breese, 111. — General patronage.
Paramount
SWEETIE (AT) : Nancy Carroll — -Here is a fine
box office attraction that brings favorable comments.
A good bet for any theatre. Nine reels. — B. C.
Brown, Temple theatre, Viroqua, Wis. — General pat-
ronage.
SWEETIE (AT): Nancy Carroll— March 16-17-18.
Talking picture. A very good picture. Helen Kane
and Stuart Erwin stole the picture. The star and
cast gave good satisfaction to the young folks. Sing-
ing, dancing and music are all good. We played it
sound-on-film. Good recording. Too many football
and school pictures to make any house records with
them, although they please the young folks. — Bert
Silver, Silver Family theatre, Greenville, Mich. —
General patronage.
THUNDERBOLT (AT): George Bancroft— March
7-8. Did not please over 70 per cent of the few who
came to see Bancroft joke his way to the electric
chair. If you have plenty of admirers of this star
it may go over as his work is good and his voice
in keeping with his style ; yet ten reels is too much
inside the bars. Ten reels. — O. A. Fosse, Community
theatre. Ridgeway, la. — General patronage.
DANGEROUS CURVES: Clara Bow— This will dis-
appoint you and all the Bow fans. Just a fair plot.
Eight reels. — Julius W. Schmidt, Grand theatre.
Breese, 111 — General patronage.
THE RAINBOW MAN (AT): Eddie Dowling—
February 27-28-March 1. Very good entertainment.
Clean and interesting. Every exhibitor, with sound
equipment, should play it. Ten reels. — Arvid G.
Wiklund, State theatre, New England, N. D. — Gen-
eral patronage.
PARTNERS IN CRIME: Beery-Hatton— March 7-8.
A very good comedy. Went over big in spite of the
fact it was ancient product. Seven reels. — H. Beebe,
Rialto theatre. Nelson, Neb. — General patronage.
THE LADY LIES (AT): Claudette Colbert— Very
clever picture that failed to do average Sunday busi-
ness. Tried to explain that it was good as all re-
ports having been that way, but the title and the
unknown cast kept them away. Charles Rugglee is
fine as are all the cast. My first Paramount and
they send a sound on film print. Recording good, but
had to retime one reel after screening it. — Austin
Childs, Rex theatre, Hanover, Kan. — Small town
patronage.
THE MIGHTY (AT): George Bancroft— A good
picture, with good dialog and plenty of thrills and
action. This pleased generally. Seven reels. — B. C.
Brown, Temple theatre, Viroqua, Wis. — General pat-
ronage.
Pathe
THE FLYING FOOL: William Boyd — Average
Pathe Boyd picture. The “Volga Boatman” is the
only finished piece of work that Boyd has turned out,
I believe Greta* Garbo and William Boyd would team
up good in a strong dramatic production. Seven reels.
— Parkside theatre, Clinton, la. — General patronage.
THE FLYING FOOL (AT) : William Boyd— A very
good picture. Recording on disc good. Patrons
seem to like William Boyd in this type of a picture.
Several good flying stunts that keep the audience in
suspense until it is over. Seven reels. — Marion F.
Bodwell, Paramount theatre, Wyoming, 111. — Small
town patronage.
SAILORS HOLIDAY (AT): Special cast— Well, I
do not know what the producers want to get so
many people to play in a picture for. Is it because
they want to fill it with a lot of noise ? They seem
to all want to talk at the same time, and they make
such a confusion till no one knows what it i6 all
about. That is the way I see this picture. — Walter
Odom & Sons, Dixie theatre, Durant, Miss.— General
patronage.
BIG NEWS (AT) : Special cast— March 15. Talk-
ing picture that gave 100 per cent satisfaction. Good
story. Great acting by whole cast. Recording fine.
Lots of action. A regular entertainment, and pleased
them all. — Bert Silver, Silver Family theatre, Green-
ville, Mich. — General patronage.
NOISY NEIGHBORS: Eddie Quillan— March 16.
Nice little picture. Well rounded out for entertain-
ment. Hasn’t much natural drawing power silent,
but did fair business and pleased. Six reels. — O. B.
Wolfe, Screenland theatre, Nevada, O. — Small town
patronage.
Rayart
THE TWO SISTERS: Special cast— March 12.
Nothing much to this. Class it with the lesser grade
of program picture. Nobody kicked and nobody
cheered. Print okay. Photography not so good.
Business pretty good. Six reels. — O. B. Wolfe,
Screenland theatre, Nevada, la. — Small town pat-
ronage.
RICO
THE VAGABOND LOVER (AT): Rudy Vallee—
Broke house records on this one. How they liked
it. Recording perfect on disc. Played it two days
to packed houses. A sure fire box office natural.
Rudy's voice as clear as crystal. Eight reels. — C. E.
Mosher, Orpheum theatre, Rockford, la. — Small town
patronage.
HIS SECOND WIFE (AT): Conrad Nagel— A
woman’s picture, and they’ll like it, too. Would
have made money on this if the men would have
come. The best recording out. Sound on film. —
R. A. Preuss, Golden Gem theatre. Golden, Colo. —
Small town patronage.
SIDE STREET (AT): Special cast— March 14.
Talking picture, and a mighty good one. Story fine.
The Moore Brothers are all good actors, and a splen-
did cast. Recording poor and was hard to under-
stand. If recording had been good it would have
given big satisfaction here. But all said it was hard
to understand. — Bert Silver, Silver Family theatre,
Greenville, Mich. — General patronage.
DANCE HALL (AT) : Special cast — A right nice
little program. Disc recording was not quite as clear
as it should have been. Arthur Lake is great, but
in two different pictures made by different com-
panies I found that his dialog is a little hard to
understand. Picture runs one hour and five minutes,
which is too short for a feature picture. — M. W.
Larmour, National theatre, Graham, Tex. — General
patronage.
TANNED LEGS (AT) : Special cast — One sweet
little picture from an entertainment and box office
standpoint. Had some of the other companies re-
leased this picture, they would have classed it as a
special or a road show. Buy it. Advertise it and
make money on a talking picture. It should have
been about two reels longer. — M. W. Larmour. Na-
tional theatre, Graham, Tex. — General patronage.
JAZZ HEAVEN (AT): Sally O’Neil— Good little
program picture. The only thing hot about it is the
paper and title. This is a human interest heart
story of show kid and radio studio. No need for the
sensational angle adopted by R K O. J. C. Jenkins
told you the lowdown on this one a few weeks ago.
He hit it right, as usual. Seven reels. — Henry Reeve,
Mission theatre, Menard, Tex. — Small town patronage.
Tiffany
PARTY GIRL (AT) : Special cast — Right now is
when Douglas, Sr., will 6well up and say, my son is
some boy, and he is. In this he does the best per-
formance of his career. John St. Polis comes to the
front again and does a splendid father role. Jean-
ette Loff is good and does a mighty sweet song.
Marie Prevost and the many others make this one
of the outstanding talking pictures to date. Record-
ing on disc great. — W. H. Brenner, Cozy theatre,
Winchester, Ind. — General patronage.
PEACOCK ALLEY (AT): Mae Murray— Some-
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EXHIBITORS HERALD-WORLD
April 5, 1950
body made a bad mistake here. Don’t know who,
but I see that the leading: lady is suing for plenty.
Just a misfire in all directions. Eight reels. — Henry
Reeve, Mission theatre, Menard, Tex. — Small town
patronage.
PEACOCK ALLEY (AT): Mae Murray— February
23. My crowd did not like it at all. The story,
what little there is to it, is just a little questionable.
The picture runs only one hour and three minutes,
which is too short for a feature picture. The record-
ing is not clear. They used a lot of jabber and
music in the background while the dialog was on,
which killed the dialog. Mae herself is good, but her
dances were not liked. The one reel of natural
color seems to have been added later. I had dozens
of walkouts on the picture, which seldom happens
here. — M. W. Larmour, National theatre, Graham,
Tex. — General patronage.
PEACOCK ALLEY (AT) : Mae Murray — This is
the poorest excuse of a picture I have run in my
theatre for a long time. Poor recording and poor
story. Could hardly understand it at all, and it’s
not the fault of our equipment as other companies’
products register excellent on it. Seven reels. — C. E.
Mosher, Orpheum theatre, Rockford, la. — Small town
patronage.
PAINTED FACES (AT) : Joe Brown — Joe Brown
does a very creditable piece of character stuff in
this picture. But of course the dialect is hard to
get any may cause some unfavorable comments rela-
tive to the thing. However, it is mighty well done.
Has some weak spots, but will get over if you have
good disc talking equipment. — W. H. Brenner, Cozy
theatre, Winchester, Ind. — General patronage.
PAINTED FACES (AT) : Joe E. Brown— March 19.
Recording on disc terrible. Could not understand
two-thirds of the picture. If recording had been
good it would have been a fair program attraction.
Eight reels. — C. E. Mosher, Orpheum theatre, Rock-
ford, la. — Small town patronage.
COLLEGE DAYS: Marceline Day — A fairly good
entertaining picture, despite the fact that it was at
least four years old. By no means a special, but will
please if you don’t promise too much. Print in ex-
cellent condition for an old picture. Eight reels.—
Marion F. Bodwell, Paramount theatre, Wyoming, 111.
—Small town patronage.
WOMAN TO WOMAN (AT) : Betty Compson —
Betty Compson the only redeeming feature. Again
we must say the recording is terrible. No continuity
to the story. A few more of these poor recordings
and we will have to quit as people sure hate to pay
for something they can’t understand. This picture
is worth about half the price paid for it. Eight reels.
— C. E. Mosher, Orpheum theatre, Rockford, la. —
Small town patronage.
THE TOILERS: Douglas Fairbanks, Jr. — A very
good entertaining picture. Good for Saturday
especially. Nine reels. — Marion F. Bodwell, Para-
mount theatre, Wyoming, 111. — Small town patronage.
THE CAVAUER: Richard Talmadge— Used this
one as a 10 cent bargain special, and it was very
entertaining. Plenty of action, with a few laughs,
now and then. A3 good as you could expect in silent
entertainment. Print in good condition for an old
picture. Seven reels. — Marion F. Bodwell, Para-
mount theatre, Wyoming, 111. — Small town patronage.
LOST ZEPPELIN (AT) : Conway Tearle — Good pic-
ture. Good talk on disc. Good novelty attraction.
Played Friday and Saturday here. Should please in
any town on any day of week. Eight reels.— Henry
Reeve, Mission theatre, Menard, Tex. — Small town
patronage.
United Artists
ALIBI: Special cast— March 17-18-19. The best
crook story. Very good. Nine reels. — Benjamin
Shnitka, Royal theatre, Innisfail, Alta, Canada.—
Small town patronage.
STEAM BOAT BILL, JR. : Buster Keaton — Good.
Seven reels. — Julius Schmidt, Grand theatre, Breese,
111.. — General patronage.
RAMONA : Dolores Del Rio — The title draws, but
not so much of a 6how. It’s good but no special.
Eight reels. — Julius W. Schmidt, Grand theatre,
Breese, 111. — General patronage.
Universal
THE LONG, LONG TRAIL (AT): Hoot Gibson-
Pleased Hoot’s fans. Recording not 60 good, but
patrons just take it for granted that these cheaper
Westerns are not supposed to be the best, so there-
fore no complaints. — Austin Childs, Rex theatre,
Hanover. Kan. — Small town patronage.
THE LONG, LONG TRAIL (AT): Hoot Gibson—
February 22. A fair Western, but lots of Hoot’s
6ilent Westerns have been better. It runs only one
hour which is too short for a feature picture. The
recording could be much better. All talking. — M. W.
Larmour, National theatre, Graham, Tex. — General
patronage.
HELL’S HEROES (AT) : Special cast — Another
special gone wrong. Pleased the majority because
it’s different. No love story in it. Quite a bit of
humor that an evil minded person might take wrong.
But it could happen nevertheless. This pulled the
poorest Sunday crowd since I put in talkies. Tried
to make it as big as the “Covered Wagon” by adver-
tising it big, but couldn’t interest them, because you
have to have the pictures. — Austin Childs, Rex thea-
tre, Hanover, Kan. — Small town patronage.
HELL’S HEROES (AT) : Special cast — A real
talking picture. The recording on disc was the best
we have had. Photography was brilliantly clear.
Story entertained all classes from start to finish.
There was no music blaring out to drown the talk-
ing. The advertising accessories are good. What
more could a fellow want in one picture. — M. W.
Larmour, National theatre, Graham, Tex. — General
patronage.
LUCKY LARKIN (ME) : Ken Maynard — After
advertising this as an all-talking picture, it was dis-
appointing to find that it was only synchronized with
music and sound effects. Nevertheless it was a
good Western melodrama, with plenty of action, and
the usual amount of thrills that always takes place
in a Maynard picture. Maynard is, without a doubt,
the best Western star on the screen. Seven reels. — -
Marion F. Bodwell, Paramount theatre, Wyoming, 111.
- — Small town patronage.
LUCKY LARKIN (ME): Ken Maynard— This pic-
ture doesn’t speak a word. Musical score and a little
sound effects. It drew pretty good, but it didn’t
please as good. Played on a Saturday to a full
house.. — R. A. Preuss, Golden Gem theatre. Golden,
Col. — Small town patronage.
TONIGHT AT TWELVE (AT): Special cast—.
March 13-14-15. Nothing to it except lots of swear-
ing. Very poor sound recording on film. Eight reels.
- — Arvid G. Wiklund, State theatre. New England,
N. D. — General patronage.
TONIGHT AT TWELVE (AT): Special cast— Not
a bad picture at all. Recording is good. My crowd
thought it a little better than the average program
picture. — M. W. Larmour, National theatre, Graham.
Tex. — General patronage.
THE DRAKE CASE: Special cast— March 15.
Held the attention and interest of our patrons all
the way through. Good production. — George Lodge,
Green Lantern theatre, Claymont, Del. — General pat-
ronage.
SHANNONS OF BROADWAY (AT) : The Gleasons
— The worst disappointment in talkies yet. Fell flat.
Advertised heavily, but after first day matinee they
told their friends how poor it was, and it cut my
Sunday night's receipts in two. Universal lacks
something or lots of things. Too much Gleasons,
and then they fail to produce. Don’t play it as a
special and it will, no doubt, get by. But when one
advertises a picture to the skies they expect some-
thing.— Austin Childs, Rex theatre, Hanover, Kan. —
Small town patronage.
SENOR AMERICANO (TME) : Ken Maynard— All
talking but the first reel. Comedian in this good,
also a fair singer. Kathryn Crawford was hard to
understand and the villain was terrible. Wish these
Westerns were recorded like the “Great Divide,” they
would be the best drawing cards possible. — Austin
Childs, Rex theatre, Hanover, Kan. — -Small town pat-
ronage.
THE WAGON MASTER (TME): Ken Maynard-
Well liked by Western fans. Recording way below
Vitaphone standard, but got by here. Ken’s voice
good, but most of the characters hard to understand.
If some of you exhibitors, where Westerns draw good,
can buy them without taking all the rest of their
film. I’d say buy them. But you have to have
pictures that will draw now more than ever. — Austin
Childs, Rex theatre, Hanover, Kan. — Small town pat-
ronage.
BARNUM WAS RIGHT: Glenn Tryon— March 11.
Good comedy. Better than his usual features.
Usually he is entirely too exaggerated in his actions.
— George Lodge, Green Lantern theatre, Claymont,
Del. — General patronage.
THE LARIAT KID: Hoot Gibson— March 1. A
good clean Western that the Saturday night fans will
eat up. A good silent picture. Six reels. — H. Beebe,
Rialto theatre, Nelson, Neb. — General patronage.
MOUNTED STRANGER (AT): Hoot Gibson-
recording on disc was excellent on this picture, but
the entertainment value was not so good. Just the
same it will pass and please the majority. Patrons
seem to take to these talking Westerns. Seven reels.
— Marion F. Bodwell, Paramount theatre, Wyoming.
111. — Small town patronage.
HOLD YOUR MAN (AT): Laura LaPlante— This
is an unusually good comedy drama. My folks liked
it far better than lots of the so called specials we
get. The recording is unusually clear, and the story
is clean. — M. W. Larmour, National theatre, Graham,
Tex. — General patronage.
HOLD YOUR MAN (AT) : Laura La Plante —
Pleasing comedy. No one very enthused about it.
Recording fair. Can be understood okay, but when
you run a Vitaphone right after it there’s lots of
difference. — Austin Childs. Rex theatre, Hanover,
Kan. — Small town patronage.
SHOW BOAT (TME): Special cast— Well liked
here. Made a little money on this one, although
many had seen it. Had to work hard to get them
out for those that had seen it, heard it on a poor
outfit in a nearby town last fall. After the opening
night I got out a special bill, and did better the last
two nights of the run than the first. Recording very
good. Even up to Vitaphone standard. Last reel
is great with the colored singer crooning. No kicks
on just part talking. Play this one if you haven’t
already. — Austin Childs, Rex theatre, Hanover, Kan.
— Small town patronage.
DAMES AHOY (AT): Glenn Tryon— March 14-15.
Recording fair. Seven reels. — L. P. Charles, Grand
Opera House, Chetek, Wis. — -General patronage.
DAMES AHOY (AT) : Special cast — A real laugh
show, and a money maker, too. This clicked and
then some. This and “Embarrassing Moments” are
two of Universal’6 late good comedy dramas. Good
film recording.- — R. A. Preuss, Golden Gem theatre.
Golden, Col. — Small town patronage.
Warner Brothers
SHE COULDN’T SAY NO (AT) : Winnie Lightner
— A very good picture for the small towns. Winnie
sings a couple of good songs that the audience eats
up. However, may I suggest that she lose fifteen or
twenty pounds? Recording on disc excellent. Seven
reels. — Warren L. Weber, Ellinwood theatre, Ellin-
wood, Kan. — Small town patronage.
SHE COULDN’T SAY NO (AT) : Winnie Lightner
— A nice picture, with a star that is made after you
play the “Gold Diggers of Broadway.” But it is
hard to get them in with anything nowadays, so can-
not say this star will not draw when times are good.
Seven reels. — W. Burr, Orpheum theatre, Lancaster,
Wis. — Small town patronage.
GENERAL CRACK (AT) : John Barrymore — This
was a costume picture of the eighteenth century, but
it was thoroughly enjoyed by the few patrons that
came. Eleven reels. — W. Burr, Orpheum theatre,
Lancaster, Wis. — General patronage.
THE HOTTENTOT (AT): Edward Everett Horton
— A little better than a program class picture.
Classed as a special by Warners, but sold at more
than a fair road show price. It’s funny, but it did
not draw at all for some reason. Possibly the fol-
lowing remark by one of the patrons, who looked
over the posters and walked away, will explain the
bad business. “I don’t want to see that. It’s just
an old picture with some talk added. ” — M. W. Lar-
mour, National theatre, Graham, Tex. — General pat-
ronage.
GOLD DIGGERS OF BROADWAY (MC) : Special
cast — February 17-18. About once every few years I
get a picture that makes me glad I picked the show'
business for my profession. This is -the picture that
made me happy. It is, without a doubt, the most
entertaining, the most beautiful, the best directed, the
best recorded, and the best cast picture I have ever
had the pleasure of presenting. Winnie Lightner is
a knockout. She made my crowd rock with laughter
every time she appeared. Nancy Welford deserves
special mention. She is a great little actress and
put over the hardest part in the show with a bang.
Nick Lucas has a beautiful voice that recorded per-
fectly. The picture is entirely in color. It is sharp,
bright, and clear. The recording in the entire pic-
ture is the best we have received to date. About a
dozen people hunted me up and stated that my new
talking picture machine was wonderful, and the best
talker they had ever heard any place. It was the
same old machine, played in the same old way, but
given a chance to do its stuff with some good re-
cording. Please, oh please, Mr. Producers, give us
a few more pictures just half as good as “The Gold
Diggers of Broadway,” and we will have a fighting
chance. And best of all in this day of forty-five to
sixty minute pictures, "Gold Diggers of Broadway”
is long enough to make the people feel that they
are getting their money’s worth.— M. W. Larmour,
National theatre, Graham, Tex. — General patronage.
CAUGHT IN THE FOG: Special cast— March
10-11-12. Just a program picture. Six reels. — Benja-
min Shnitka, Royal theatre, Innisfail, Alta., Canada.
— Small town patronage.
HOME TOWNERS: Special cast— March 4-5.
Long, slow picture without any interest in silent
print. The sound print might be good. Six reels.
— Benjamin Shnitka, Royal theatre, Innisfail, Alta.,
Canada. — Small town patronage.
THE LITTLE WILDCAT (AT) : Audrey Ferris—
February 20. This is only part talking, but a pretty
good comedy program picture. The recording is not
quite as good as it could be. It runs one hour and
about five minutes, which is almost long enough for
a feature picture. Pictures should run at least
seventy-five minutes or the audience feels that they
have been cheated into coming to see a short subject
instead of a feature. And the exhibitor is cheated
for he pays a big price for a short subject and then
has to buy some short subjects to build up a show
long enough to satisfy his patrons. — M. W. Larmour,
National theatre, Graham, Tex. — General patronage.
Miscelloneou9
CIRCUS KID (F B O) : Special cast — Average pro-
gram offering. Seven reels. — Parkside theatre, Clin-
ton. Ia. — General patronage.
HEY RUBE (F B 0) : Special cast— Just a fair
circus story. — Julius W. Schmidt, Grand theatre,
Breese, 111. — General patronage.
HEROES OF THE WILD (State Rights): Jack
Hoxie — This Western serial went okay for me, so
I call it good.— Julius W. Schmidt, Grand theatre,
Breese, 111. — General patronage.
HEADING FOR DANGER (FBO): Bob Steele—
Bob Steele pictures are always good, as he puts
everything he has in them. Six reels.- — Julius W.
Schmidt, Grand theatre, Breese, 111. — General pat-
ronage.
NORTH OF 49 DEGREES (TME): Special cast—
An independent Western that went over here in good
shape. Good rodeo action. Music score fine. Talk
a bit bow-wow at first, but okay most of the picture.
Well worth running on a Saturday. Allied Film
Exchange handles it in Dallas. No knockout, but
you won’t have to pay for a knockout either. Record-
ing on product, of these independents, has surprised
us here on disc. Not all-talking, but no kicks the
way it is handled. Six reels. — Henry Reeve, Mission
theatre, Menard, Tex. — Small town patronage.
Serials
BLAKE OF SCOTLAND YARD (Universal) : Spe-
cial cast — Don’t know what I am running this for.
No drawing card. Very little talking, and what
there is, is poor. I don’t advertise it but just run
it to make my Friday and Saturday show seem longer.
Wish I could dream that Uncle Carl would tell me
I didn’t have to play my C. S. C. contract out and
it would come true. It’s my only real worry. Have
been a Universal booster for years but can’t 6ay I
am now. — Austin Childs, Rex theatre, Hanover, Kan.
— Small town patronage.
April 5, 1930
EXHIBITORS HERALD-WORLD
57
Short Features
(SOUND)
COLUMBIA
JIMMIE RODGERS, 1. — “Singing Brakeman.” Fine
piece of recording. If your town likes this blue
yodeling stuff go after it. Jimmie broke a record
here in person and they liked his talking act, too.
(Henry Reeve, Mission theatre, Menard, Tex. — Small
town patronage.)
SON OF LOVE (AT): Belle Baker— The per-
centage that this picture pleased here was very very
few. And the recording on disc was very hollow.
Nine reels. (Parkside theatre, Clinton, la. — General
patronage.)
VICTOR GEM, 1. — “Falling Stars.” Nothing to it
from any way you want to look at it. Instead of
being called gem they should rename them junk, as
every one we have had has been just that. Disc
print. (Parkside theatre, Clinton, la. — General pat-
ronage.)
SNAPSHOT No. 4, 1. — Average filler with fair
disc recording. (Parkside theatre, Clinton, la. —
General patronage.)
EDUCATIONAL
MACK SENNETT, 2. — “Bees Buzz.” Talking com-
edy. Very much slapstick. Talking did not help it
much. Some laughed and some walked out on it.
(Bert Silver, Silver Family theatre, Greenville, Mich.
— General patronage.)
LLOYD HAMILTON COMEDIES, 2.— "His Big
Moment.” Starts out good, but fizzles out. Recording
not so good on disc. (Parkside theatre, Clinton, la.—
General patronage.)
FOX
ELEPHANT ELBOWS, 2.— Not as good ae the
average animal comedy. (Parkside theatre, Clinton,
la. — General patronage.)
MIND YOUR BUSINESS, 2 A very good talking
comedy. (Bert Silver, Silver Family theatre, Green-
ville, Mich. — General patronage.)
MGM
AL WOLHIEM — Nothing to rave over. (Robert K.
Yancey, New Bonny theatre, Mansfield, Mo. — General
patronage.)
COLORTONE REVUE, 2.— “The Doll Shop.” Boy,
this is what I call real entertainment and our patrons
said so, too. Thanks to Metro, for we have found
theirs to be the best product on the market, both in
features and shorts as well as recording. Thanks
again, gentlemen, and may we receive many more
equally as good. (Parkside theatre, Clinton, la. —
General patronage.) Very pretty and eome filler.
Good recording. (R. A. Preuss, Golden Gem theatre.
Golden, Col. — Small town patronage.)
CHARLEY CHASE COMEDIES, 2.— “Crazy Feet.”
A good comedy that made them laugh. (R. A.
Preuss, Golden Gem theatre. Golden, Col. — Small town
patronage.)
HARRY LANGDON COMEDIES, 2.— “Fighting
Parson.” A very good comedy from this star. Metro!
has very good talking comedies outside of “The
Gang.” (W. Burr, Orpheum theatre, Lancaster, Wis.
— Small town patronage.)
LAUREL-HARDY COMEDIES, 3.— “Blotto.” This
is sure a swell talking comedy. I think one of the
best ones that we have played to date. These two
comedians are in a class by themselves. (W. Burr,
Orpheum theatre, Lancaster, Wis. — Small town pat-
ronage.)
OUR GANG COMEDIES, 2.— “Old Grey Horse.”
A Good Gang. (Julius W. Schmidt, Grand theatre,
Breese, 111. — General patronage.)
TELL IT TO THE JUDGE, 2.— Not so good.
(Julius W. Schmidt, Grand theatre, Breese, 111. —
General patronage.)
METRO SOUND NEWS. — Gradually improving.
(Parkside theatre, Clinton, la. — General patronage.)
PARAMOUNT
FOOTLOOSE WIMMIN, 2.— Fair.
Shnitka, Royal theatre, Innisfail, Alta.,
Small town patronage.)
LAY ON MACDUFF, 2.— Very good.
Shnitka, Royal theatre, Innisfail, Alta.,
Small town patronage.)
(Benjamin
Canada. — -
(Benjamin
Canada. —
PATHE
REVIEW No. 7, 1. — Good filler and clear as a bell.
(R. A. Preuss, Golden Gem theatre. Golden, Col. —
Small town patronage.)
SPORTLIGHT, I. — “Splashing Through.” — A good
sound and talking sportlight. (R. A. Preuss, Golden
Gem theatre. Golden, Col. — Small town patronage.)
R K O
MICKEY McGUIRE COMEDIES, 2. Okay so far.
“Midnight Follies”, and "Surprise” seem okay.
(Henry Reeve, Mission theatre, Menard, Tex. — Small
town patronage.) “Mickey’s Mixup.” A pretty good
comedy, but Mickey is putting in too many shows.
Recording on disc was not quite up to standard.
(M. W. Larmour, National theatre, Graham, Tex. —
General patronage.) “Mickey’s Strategy.” Better
than his previous ones. Okay recording. (R. A.
Preuss, Golden Gem theatre. Golden, Col. — Small
town patronage.)
RCA MARC, 2. — “The Traveler.” After rehears-
ing this short subject we paid for it and did not
play it. Nearest thing to nothing I ever saw. (Bert
Silver, Silver Family theatre, Greeneville, Mich. —
General patronage.)
RCA NOVELTIES, 1 “Godfrey Ludlow.” No
entertainment. (M. W. Larmour, National theatre,
Graham, Tex. — General patronage.)
RCA SHORTS, 2. — “Gun Boat Ginsberg.” A big
disappointment. Two reels of nothing. Good film
recording. (R. A. Preuss, Golden Gem theatre.
Golden, Col. — Small town patronage.)
TIFFANY
VOICE OF HOLLYWOOD, 1 — A fairly good short,
but after you’ve seen one you’ve seen all of them.
Just a Hollywood advertisement. (C. E. Mosher,
Orpheum theatre, Rockford, la. — Small town pat-
ronage.) Mighty good novelty reel. Recording on
disc uniformly good. (Henry Reeve, Mission theatre,
Menard. Tex. — Small town patronage.)
UNIVERSAL
ALPINE ROMANCE, 1 — A yodeling act. Not so
good. (R. A. Preuss, Golden Gem theatre, Golden,
Col. — Small town patronage.)
COLLEGIANS SERIES, 2.— “Graduation Daze.”
Our last of the series and we are not sorry. (Park-
side theatre, Clinton, la. — General patronage.) “The
Take Off.” You can’t compare this sporting youth
series with the "Collegians." My crowd doesn’t even
like the players. Recording okay on film. (R. A.
Preuss, Golden Gem theatre, Golden, Col. — Small town
patronage.) These don’t fall for me any more. I
guess people are tired of them. (Julius W. Schmidt,
Grand theatre, Breese III. — General patronage.)
OSWALD CARTOONS.— Always good. "Nutty
Notes” the best by far. (Austin Childs, Rex theatre,
Hanover, Kan. — Small town patronage.) “Saucy
Sausages.” A darn good sound cartoon. People sure
like Oswald. (R. A. Preuss, Golden Gem theatre.
Golden, Col. — Small town patronage.)
SUNDAY MORNING. — With all 6tar cast. Was
surprised at this. Talking very plain. A good slap-
stick comedy. If all their comedies were like this
their complete service would not be so bad. But
after running “The Collegians” I decided I’d have
to have better comedies for Sunday nights. So I am
the loser all around now with C. S. C. (Austin
Childs, Rex theatre, Hanover, Kan. — Small town pat-
ronage.)
WARNER BROS.
BEDTIME (Act No. 2753). — Slightly humorous dia-
log. About the average act. (M. W. Larmour, Na-
tional theatre, Graham, Tex. — General patronage.)
DEAD OR ALIVE (Act No. 895). These Hugh
O'Connell newspaper stories have all been good. This
one seems a trifle better than the rest. The record-
ing is good. (M. W. Larmour, National theatre,
Graham, Tex. — General patronage.)
EDDIE BUZZEL (Act. No. 930-931). A comedy
knockout. Just about the best Vitaphone has sent
us. (M. W. Larmour, National theatre, Graham, Tex.
— General patronage.)
EDGAR BERGEN (Act No. 947). A ventriloquist.
Not a bad act but on the other hand it was not so
good. (M. W. Larmour, National theatre, Graham,
Tex. — General patronage.)
FRED KEATING (Act No. 907). A magician do-
ing his stuff. Most if it had been seen here before
on the stage by practically every magician who
comes along. It did not click. (M. W. Larmour.
National theatre. Graham, Tex. — General patronage.)
JOE MAY AND DOROTHY OAKES (Act No.
951). Just another act. (M. W. Larmour, National
theatre, Graham, Tex. — General patronage.)
LOW DOWN (Act No. 914). One of the most
vulgar acts we ever put on. I can’t report this kind
of stuff good for clean show business. (Bert Silver,
Silver Family theatre, Greenville, Mich. — General
patronage.)
VITAPHONE (Act No. 3759). A very good 6hort
subject. (Bert Silver, Silver Family theatre, Green-
ville, Mich. — General patronage.)
VITAPHONE (Act No. 945). Fair short subject.
(Bert Silver, Silver Family theatre, Greenville, Mich.
— General patronage.)
YORKE AND JOHNSON (Act No. 928). It is
called Crinoline Romances. They sing okay, but their
appearance is against them. They might do for the
radio or even vaudeville but not for motion pictures.
(M. W. Larmour, National theatre, Graham, Tex. —
General patronage.)
MISCELLANEOUS
CHINA, MY CHINA, I. Poor stuff. These Chinese
things are a waste of time in this type of comedy.
The print was so badly over-exposed and hardly a
word could be read in the song Lay off this one.
(O. A. Fosse, Community theatre, Ridgeway, la.- —
General patronage.)
(SILENT)
EDUCATIONAL
COOK, PAPA, COOK, 1. Just fair. A couple of
scenes could be eliminated and better it. (O. B.
Wolfe, Screenland theatre, Nevada, O. — Small town
patronage.)
LUPINO LANE COMEDIES, 2.— “Listen, Sister.”
Here’s Lupino with a wig on again. Lots of fun
and roars of laughter from the audience. (O. B.
Wolfe, Screenland theatre, Nevada, O. — Small town
patronage. )
WALLACE LUPINO COMEDIES, 2.— “Wedded
Blisters.” Lotta slapstick. Not too good. Have seen
better comedies quite some few times, and plenty
better comedians than this bird. (O. B. Wolfe.
Screenland theatre, Nevada, O. — Small town patron-
age.)
MGM
CHARLEY CHASE COMEDIES, 2.— "Chasing Hus-
bands.” This sure is a lemon. (Julius W. Schmidt,
Grand theatre, Breese, 111. — General patronage.)
LAUREL-HARDY COMEDIES, 2. — “Finishing
Touch.” These boys are always good. (Julius W.
Schmidt, Grand theatre, Breese, 111. — General pat-
ronage.) “Their Purple Moment.” Very good.
(Julius W. Schmidt, Grand theatre, Breese, 111. —
General patronage.)
MAX DAVIDSON COMEDIES, 2.— “Should Women
Drive.” It’s good. (Julius W. Schmidt, Grand thea-
tre, Breese, 111. — General patronage.)
OUR GANG COMEDIES, 2.— “School Begins.” A
good Gang. (Julius W. Schmidt, Grand theatre,
Breese, 111. — General patronage.)
PARAMOUNT
BOBBY VERNON COMEDIES, 2.— “Let Him
Loose.” Average comedy. (Parkside theatre, Clinton,
la. — General patronage.)
HOT SCOTCH, 2. — Very good. (Benjamin Shnitka,
Royal theatre, Innisfail. Alta., Canada. — Small town
patronage. )
NIFTY NUMBERS, 2. Very good. (Benjamin
Shnitka, Royal theatre, Innisfail, Alta., Canada. —
Small town patronage.)
VACATION WAVES, 2. Good. (Benjamin
Shnitka, Royal theatre, Innisfail, Alta., Canada. —
Small town patronage.)
RAYART
BOBBY RAY COMEDIES, 2.— "Dizzy Days.” Dizzy
days is right, but it isn’t a bad comedy. Rather
crude, but so is my patronage. (O. B. Wolfe, Screen-
land theatre, Nevada, O. — Small town patronage.)
UNIVERSAL
UNIVERSAL NEWS, 1. It’s okay with me.
(Julius W. Schmidt, Grand theatre, Breese, 111. —
General patronage.)
x^Z-404
1700 SANSOM STREET
Philadelphia, Pa.
58
EXHIBITORS HERALD-WORLD
April 5, 1950
Mary Lewis, star of the musical comedy stage, the concert stage arul Metropolitan Opera, is
noiv entering upon her “ fourth ” career as star in Pathe short singing features. Miss Lewis
was returning from the Pathe Hollywood studios enroute to New York, where she is playing
a few engagements with the Metropolitan Opera. Upon completion of the Opera engage-
ments Miss Lewis ivill journey back to the Pathe studios to make several shorts. With her
is James Little of the Herald-World staff.
w
CHICAGO PERSONALITIES
Henri Ellman Gets on
The Desk to Say:
WE are presenting this week none other
than Ima Nut, famous bootlegger and
furniture polish manufacturer.
* * *
I passed through
the office of Nat
Blumberg and Jack
Hess, the two
gentlemen recently
promoted by R K O,
and you should have
seen the display of
flowers with which
the boys were con-
gratulated. I thought
Blumberg and Hess
were starting a
floral shop. Henrl E,1“an
* * *
Do any of you recall meeting Louie
Goulden, exhibitor of Indianapolis. Well,
you should have seen Louie with his new
outfit last week. Spats, cane, derby, etc.
And the best of it, Louie never was both-
ered by snowballs when he walked down
the streets.
* * *
About ten minutes after I was talking
with Max Balaban someone phoned Max
and immediately he set off for New York,
without suit case or nothing. This guy’s
a sonuvagun when it comes to speed.
* * *
I’m going to New York to attend the
World Premiere of our picture “Journey’s
End.” Will give you the lowdown next
week.
Merry Xmas.
Henri.
By JOE FISHER
THAT caption by the late Clare Briggs that “it may be comedy to some but
it’s tragedy to me"’ might well be written across the top of the box office
page at Chicago’s theatres for the three days of the worst spring blizzard
the town ever has known. With thousands of workers stranded downtown, the
Loop houses did a landoffice business. But the outlying theatre with 1,200 seats
that had exactly four patrons for one night’s performances had plenty of com-
pany in the experience of other neighborhood houses.
CANE manager sent his entire audience
'^'home in one taxicab. Most of the
smaller houses were forced to close down.
The Piccadilly, operated by the Schoen-
stadts, had very few patrons Tuesday night
and an usher could have counted them
without losing a breath. The Siddner was
closed one night and the New Home two
nights. The Famous reported $18 in re-
ceipts Tuesday, while the Calo and the
Armitage played to 150 patrons each.
The Milda theatre, however, reported ex-
traordinary attendance, considering the
transportation tieup. The Milda was play-
ing Universal’s “Phantom of the Opera.”
Film exchanges were open, but about as
active as King Tut’s mausoleum. Many of
the employes made hotels their homes for
the time being, though several branches
closed at 3 o’clock so that the Vikings
among the personnel could attempt the
long trek to their firesides. Exhibitors let
the phone operators help them do their
hooking.
C. H. Otto, manager of the Film Chauf-
feurs and Carriers Union, said deliveries
were made in Chicago with few mishaps
hut to out-of-town theatres it was some-
thing else again.
* * *
Larry Dey is here from Hollywood to
represent the Fowler Studios in Chicago
and vicinity. The companv makes films
for advertising purposes. These are given
to exhibitors free of charge. The Fowler
organization hires a film star to make a
short act in which the product of the ad-
vertiser is used. For instance, if the Pack-
ard motor car wanted to advertise its prod-
uct, a star goes on “location” in a Packard
to do his stuff.
sjc Jk
Columbia exchange burst forth this
week with announcement of its Tenth An-
niversary, to be celebrated throughout
April. There was all the air of a circus
ground or amusement park. Countless
banners and balloons were scattered about
the exchange.
Phil Dunas, district manager, and C. C.
Wallace, branch manager, have the entire
Columbia crew on their toes getting extra
playdates for the Anniversary. Red John-
son was seen chasing a taxi, apparently in
an effort to get playdates in a hurry.
* * *
The Illinois Independent Theatre Own-
ers had three representatives at a meeting
of leaders of the Allied group, opening in
New York last Monday. Aaron Saperstein,
president of Independent organization, Joe
Pastor and Ed Brunell were on deck from
Chicago. The big topic before at the meet-
ing was voluntary arbitration.
Abram F. Myers, president of Allied
States, had with him H. M. Richey of De-
troit, and A1 Steffes of Minneapolis.
* * *
Reports along the Row this week are
to the effect that Balaban & Katz are con-
sidering theatre sites at 63rd and Union
avenues, and Devon and Milwaukee avenue.
* * *
A theatre owner, who boasted of 12 the-
atres under his wing last year, held a meet-
ing of his present employes in Henry Mor-
gen’s telephone booth last Friday.
H= * *
Oscar Florine, acq salesman for RCA
Photophone, returned from a successful
trip through Michigan.
* * *
Max Slott will have quarters in the new
Warner Brothers exchange which is being
erected at Thirteenth and Wabash avenue.
* * *
A special meeting of district managers
of Tiffany was called by Oscar Hanson,
general sales manager, in Detroit Sunday.
L. A. Young and Grant Cook, executives,
were to represent the home office. Henri
Ellman, who is local district manager when
not busy with his Column, sent himself to
the convention to get copy for his
Deskisms.
sk
Tiffany’s “High Treason” received a
colorful premiere at the Castle theatre,
among the guests being Edith McCormick,
Alderman Jacob Avery, Judge Harry B.
Miller, Judge Lindsay, Hazel Flynn, Rob
Reel and Texas Guinan.
* * *
Death called Mrs. Cresson E.
Smith, wife of United Artists’ dis-
trict manager in Chicago. Mrs. Smith
died in New York where she recently
went for treatment. Burial services
were held in Donora, Pa., her home
town, Tuesday, April 1.
Here is
COLOR
at the price of
black-and-white
CoLOR and sound together may he con-
sidered too high-priced a combination for
some productions. Yet the color in Eastman
Sonochrome Tinted Positive Films costs you
exactly nothing. Sonochrome, developed
specifically for the new era of the motion
picture, gives both sound and color at the
price of ordinary black-and-white positive.
EASTMAN KODAK COMPANY
ROCHESTER, NEW YORK
J. E. Brulatour, Inc., Distributors
New York Chicago Hollywood
[ADVERTISEMENT]
GRETA GARBO S THIRD BIG WEEK AT CAPITOL, N. Y.!
Broadway Set All Time Record to Hear Popular Star in Her First Talkie “Alina Christie.”
E X H I B ITO RS
H E RALD
WORLD
l\\'1 I » • • !/ lltlli iii / / f ,
THE PERFECT COMEDY
TEAM!
DRESSLER
By
Public POLLY
Demand! MORAN
in Metro -Goldwyn- Mayer’s Riot of Merriment
CAUGHT SHORT
with ANITA PAGE
Suggested f by
EDDIE CANTOR’S book
Directed by
CHAS. F. RIESNER
A COSMOPOLITAN
PRODUCTION
/VO
EXHIBITORS
^t-CT/O/v
TWO
H E RALD
WORLD
New York Stampedes To
HELL HARBOR 7
and for One Hour and Thirty Minutes sit
enthralled and completely captured by
this thrilling, masterpiece of romantic
story telling.
3 STARS
“It boasts thrill, sparkle
and adventure. A wel-
come contribution. Is
worthy of your attention.
N. Y. News
HENRY
KING
made it.
GOOD
ENTERTAINMENT
JEAN
HERSHOLT
RARE
ENTERTAINMENT
;;±:
“A highly melodramatic
tale. Capable cast, well
acted. Unusually beau-
tiful.”
N. Y. Journal
the real villain.
LUPE
VELEZ
“This Lupe, the
most beautiful
ever seen upon
the screen”
Eve. World
Pres, by Inspiration Pictures
GOOD MOVIE
“The type of story that
has made many real
movie. And it’s still
good.”
N. Y. Mirror
JOHN
HOLLAND
the handsome
hero.
FA.
AL
ST. JOHN
provides the
entertainment.
UNITED ARTISTS
— they Satisfy and How!
A_Qulck Reference Picture Chart
WORTH SEEING
“The story moves at rap-
id pace. Lupe is charm-
ing and entet'taining
throughout.”
N. Y. Graphic
“Will pry many pieces of
eight from a host of cash
customers. Yarn clean
and refreshing.”
N. Y. American
GORGEOUS
“Not in a long time have
motion pictures produc-
ed anything so easy to
look at.”
Telegram
This, the initial issue of The FILM BUYER, is
presented as a new and important service to theatre
owners and managers. Hereafter it will appear
every fourth week.
The FILM BUYER is the first detailed and com-
prehensive listing of available attractions, placing
in the hands of the theatreman complete data rela-
tive to current product in an easily readable and
convenient form. The service has been evolved
after thorough study and wide inquiry. It has been
prepared in such a manner as to fulfill an apparent
and pressing need.
The service afforded by The FILM BUYER is
doubly important under the new conditions pre-
vailing in the trade. Especial attention has been
given to the listing of data concerning short subjects.
The HERALD- WORLD acknowledges the sug-
gestions in this connection which have been offered
by many exhibitors and also expresses appreciation
of the cooperation afforded by distributing com-
panies in the compilation of the information herein.
—MARTIN /. QUIGLEY .
The FILM BUYER
Quigley Publishing Company: Martin J. Quigley, President; Edwin S. Clifford, Secretary; George Clifford, Asst. Treasurer
The Film Buyer is a member of the Audit Bureau of Circulations. All contents are copyrighted 1930 by the Quigley Publishing Company, 407 S. Dearborn St.,
Chicago, 111. All editorial and business correspondence should be addressed to the Chicago office. Other Publications: Exhibitors Herald-World, in conjunction
with which The Film Buyer is published every fourth week ; Better Theatres, published every fourth week : The Motion Picture Almanac, Pictures and Per-
sonalities. published annually ; The Chicagoan and Polo, class publications.
Martin J. Quigley, Publisher and Editor Edwin S. Clifford, General Manager Jay M. Shreck, Managing Editor George Clifford, Business Manager
A
ABRAHAM LINCOLN (D-AT) United Artists
•ACQUITTED (D-AT) Columbia
ACROSS THE WORLD WITH MR. AND MRS. MARTIN
JOHNSON (PT, M)...„ Talking Picture
AFTER THE VERDICT (Synchronized) International
ALIAS FRENCH GERTIE (Mel-AT) ..KKO
♦ALIAS JIMMY VALENTINE (Mel-AT) MOM
♦ALL QUIET ON THE WESTERN FRONT (D AT) Universal
I*ANNA CHRISTIE (D-AT) MGM
♦APPLAUSE (D-AT) Paramount
♦ARGYLE CASE. THE (Mel-AT) Warner Brothers
AVIATOR, THE (CD-AT) Warner Brothers
AWFUL TRUTH, THE (CD-AT) Pathe
B
•BACHELOR GIRL (D-TME) Columbia
BACK PAY (D-AT) First National
•BAD MEN’S MONEY (W) Belt Pictures
BAD ONE, THE (CD-T) United Artists
•BARNUM WAS RIGHT (F-AT) Universal
•BATTLE OF PARIS (D-AT) Paramount
•BEAU BANDIT (CD-AT) KKO
•BEAUTY AND BULLETS (W) Universal
•BEHIND THAT CURTAIN (My-AT) Fox
BEHIND THE MAKEUP (D-AT) Paramount
•BELLAMY TRIAL (D-AT) MGM
•BELOW THE DEADLINE (D) Chesterfield
•BETRAYAL (D-ME) Paramount
BE YOURSELF (CD-AT) United Artists
BIG FIGHT, THE (CD-AT) Sono Art
BIG HOUSE, THE (D-AT) MGM
•BIG NEWS (My-AT) Pathe
•BIG PARTY. THE (CD-AT. M) Fox
BIG TIME (D-AT) Fox
•BISHOP MURDER CASE (My-AT) MGM
•BLACK MAGIC (D-ME).._ Fox
•BLACK WATCH, THE (D-AT) Fox
BLACKMAIL (My-AT) Sono Art
BLAZE O'GLORY (CD-AT) Sono Art
•BLUE ANGEL, THE (D-AT, S) Ufa
•BODY PUNCH, THE (D) Universal
"BORDER WILDCAT, THE (W) Universal
•BORN TO THE SADDLE (W) Universal
BREAKUP. THE (PT. M) Talking Picture
•BREEZY BILL (W) Bell Pictures
BRIDE OF THE REGIMENT (C) First National
BRIDE 66 (MC) - United Artists
•BROADWAY (D-AT) Universal
•BROADWAY BABIES (D-TME) First National
•BROADWAY FEVER (CD) Tiltany
•BROADWAY MELODY (MC) MGM
•BROADWAY SCANDALS (D-AT) Columbia
•BURNING THE WIND (W) Universal
•BURNING UP (CD-AT) Paramount
c
"CALL OF THE DESERT Bell Pictures
"CALL OF THE WEST (AT) Columbia
CAMEO KIRBY (D-AT) Fox
"CAMPUS KNIGHTS (CO) Chesterfield
"CANYON OF MISSING MEN, THE (W) Bell Pictures
•CAPTAIN COWBOY (W) Bell Pictures
•CAPTAIN LASH (D-ME) Fox
•CAPTAIN OF THE GUARD (MC) Universal
•CAPTAIN SWAGGER (D'-Synchronized) Pathe
•CAREERS (D-TME) First National
•CARELESS AGE, THE (CD-TME) First National
•CASE OF SERGEANT GRISCHA (D-AT) It K 0
CAUGHT SHORT (C-AT) MGM
CHARLATAN, THE (D-TME) Universal
CHARMING SINNERS (D-AT) Paramount
•CHASING RAINBOWS (CD-AT) MGM
•CHASING THROUGH EUROPE (D-TME) Fox
•CHEYENNE (W) First National
•CHILDREN OF PLEASURE (CD-AT) MGM
•CHILDREN OF THE RITZ (CD-ME) First National
•CHINA BOUND (CD) MGM
•CHRISTINA (D-PT) Fox
CIRCLE, THE (CD-AT) MGM
•CITY GIRL (D-AT) Fox
•CLEANUP. THE (D) Excellent
•CLEAR THE DECKS (CD-TME) Universal
•CLIMAX. THE (D-AT) Universal
CLOSE HARMONY (CO-AT) Paramount
COCOANUTS, THE (MC) Paramount
•COCKEYED WORLD, THE (CD-AT) Fox
COCK O’ THE WALK (CD-AT) Sono Art
•CODE OF THE WEST (W) Bell Pictures
•COHENS AND KELLYS IN ATLANTIC CITY Universal
Alphabetical
Listing of
Pictu res
•COHENS AND KELLYS IN SCOTLAND (F-AT) Universal
•COLLEGE COQUETTE (CD-AT) Columbia
•COLLEGE LOVE (D-AT) Universal
"COME ACROSS (D-TME) .Universal
"CONQUEST (D-AT) Warner Brothers
"COURTIN’ WILD CATS (WCD-AT) Universal
"COVERED WAGON TRAILS (W) Bell Ihctures
'COWBOY AND OUTLAW (W) Bell Pictures
CUCKOOS. THE (MC) RKO
•CRAZY THAT WAY (C-AT) Fox
CRIMSON CIRCLE. THE (PT. M) International
"CZAR OF BROADWAY (D-AT) Universal
D
"DAMES AHOY (F-AT) Universal
♦DANCE OF LIFE, THE (CD-AT-S) Paramount
♦DANGEROUS CURVES (CD-AT) Paramount
♦DANGEROUS PARADISE (D-AT) Paramount
DANGEROUS WOMAN. A (Mel-AT) Paramount
"DARKENED ROOMS (My-AT) Paramount
DARK RED ROSES (AT) International
♦DARK STREETS (D-AT) First National
DAWN PATROL. THE (D-AT) First National
DESERT SONG, THE (MC) Warner Brothers
DEVIL MAY CARE (D-AT) MGM
♦DEVIL’S PIT, THE (Synchronized) Universal
* DISRAELI (D-AT) Warner Brothers
♦DIVINE LADY (D-TME) First National
DIVORCEE. THE <CD-AT) MGM
“DIVORCE MADE EASY (CD-AT) Paramount
Dl’CTOR’S SECRET, THE (D-AT) Paramount
♦DONOVAN AFFAIR. THE (D-AT) Columbia
♦DOUBLE CROSS ROADS (D AT) Fox
"DRAG (D-AT) First National
♦DRAKE CASE. THE (D AT) ...Universal
“DREAM MELODY (D) Excellent
DUDE WRANGLER, THE (CW-AT) Sono Art
♦DUKE STEPS OUT, THE (CD-ME) MGM
'DUMBBELLS IN ERMINE (CD-AT) Warner Brothers
DUMMY, THE (Mel-AT) Paramount
♦DYNAMITE (D-AT) MGM
E
EASY GOING (C-AT) MGM
•EMBARRASSING MOMENTS (C-AT) Universal
•EVIDENCE (T) Warner Brothers
•EXALTED FLAPPER. THE (CD-ME)® Fox
•EYES OF THE UNDERWORLD (W) Universal
F
•FAME (T-D) Warner Brothers
•FALL OF EVE (CD-AT) Columbia
•FAR CALL. THE (D-ME) Fox
"FASHIONS IN LOVE (D-AT) Paramount
"FAST COMPANY (CD-AT) .Paramount
"FAST LIFE (D-AT) First National
"FATHER AND SON (D-TME) Columbia
FATHER’S DAY (CD-AT) MGM
FIGHTING FOR THE FATHERLAND .Sono Art
"FIGHTING KID. THE (W) Bell Pictures
"FIGHTING LEGION. THE (WCD-AT) Universal
"FIGHTING TERROR. THE (W) Bell Pictures
"FLIGHT (D-AT) Columbia
"FLIRTING WIDOW. THE (D-AT) First National •
•FLYING FOOL. THE (D-AT) Pathe
♦FLYING MARINE (D-TME) Columbia
•FOOTLIGHTS AND FOOLS (D-AT) First National
•FORTY-FIVE CALIBRE WAR (W) Pathe
•FORWARD PASS (CD-AT) First National
•FOUR DEVILS (D-TME) Fox
•FOUR FEATHERS, THE (D-ME) Paramount
FOX MOVIETONE FOLLIES OF 1929 (MC-AT) Fox
•FRAMED (Mel-AT) RKO
•FREE AND EASY (C-AT) MGM
•FROM HEADQUARTERS (D-TME) Warner Brothers
•FROZEN JUSTICE (D-AT) Fox
•FROZEN RIVER (D-TME). Warner Brothers
FURIES (D-AT) First National
G
•GAMBLERS. THE (D-AT) Warner Brothers
GAY NINETIES. THE (CD-AT) MGM
•GENERAL CRACK (D-AT) Warner Brothers
GENTLEMEN OF THE PRESS (D-AT) Paramount
•GERALDINE tCD-Synchronized) Pathe
•GHOST TALKS, THE (My-TME) Fox
•GIRL FROM HAVANA (D-AT)..._ Fox
GIRL FROM WOOLWORTHS (D-AT) First National
•GIRL IN THE GLASS CAGE (D-TME) First National
•GIRL IN THE SHOW, THE (CD-AT) MGM
‘GIRL ON THE BARGE (D-TME) Universal
•GIRL OF THE PORT (Mel-AT) RKO
•GIRL OVERBOARD (D-TME) : Universal
•GIRL SAID ‘NO,’ THE (CD-AT) MGM
•glorifying the American girl <mci Paramount
•GODLESS GIRL. THE (D-AT) Pathe
•GOLD DIGGERS OF BROADWAY (MC) Warner Brothers
GOLDEN CALF. THE (MC) Fox
GOOD NEWS (MC) MGM
GRAND PARADE, THE (DAT) Pathe
"GREAT DIVIDE (Mel-AT) First National
GREAT GABBO (D-AT) . ..Sono Art
GREAT POWER. THE (D-PT) Bell Pictures
"GREEN MURDER CASE. THE (My-AT) Paramount
•GREEN GODDESS, THE (Mel-AT) Warner Brothers
•GRIT WINS (W) Universal
•GUILTY? (D-AT) Columbia
H
*H*LF WAY TO HEAVEN (D-AT) Paramount
♦HALLELUJAH (D-AT) MGM
HAPPY DAYS (MC) Fox
♦HARD TO GET (CD-AT) First National
HARMONY AT HOME (C-AT) Fox
"HARVEST OF HATE (W) Universal
HAWK ISLAND (My-AT) RKO
HE KNEW WOMEN (Mel-AT) It K 0
"HEARTS IN DIXIE (D-AT) Fox
•HEARTS IN EXILE (D-AT) Warner Brothers
"HEART’S MELODY (D-AT. S) Ufa
HELL HARBOR (D-AT) United Artists
HELLO SISTER (CD-AT) Sono Art
HELL'S ANGELS (D-AT) United Artists
•HELL'S HEROES (D-AT) Unive sal
"HER OWN DESIRE (D-AT) MGM
HER PRIVATE AFFAIR (D-AT) Pathe
"HER PRIVATE LIFE (D-AT) First National
"HIDE OUT (C-AT) Universal
HIGH ROAD, THE (CD-AT) MGM
HIGH SOCIETY BLUES (AT. S) Fox
•HIGH TREASON (D-AT) Tiffany
•HIGH VOLTAGE (D-AT) Pathe
"HIS FIRST COMMAND (D-AT) Pathe
"HIS GLORIOUS NIGHT (D AT) MGM
"HIS LUCKY DAY (CD-TME) Universal
HIT THE DECK (MC) RKO
•HOLD EVERYTHING (MC) Warner Brother.,
•HOLD YOUR MAN (C-AT) Universal
HOLE IN THE WALL, THE (My-AT) Paramount
HOLLYWOOD REVUE (MC) MGM
"HOMECOMING (D-ME) ...Paramount
HONEY (CD-AT) Paramount
"HONKY TONK (CD-AT) Warner Brothers
"HOOFBEATS OF VENGEANCE (W) Universal
"HOT FOR PARIS (CD-AT) Fox
•HOT STUFF (CD-TME) First National
•HOTTENTOT, THE (CD-AT) Warner Brothers
•HOUSE OF HORRORS (MyC-ME) First National
HOUSE OF SECRETS (D-AT) Chesterfield
•HUNGARIAN RHAPSODY (D-PS) Paramount
HUNTING TIGERS IN INDIA (PT, M ) Talking Picture
•HURRICANE (D-AT) Columbia
I
"IDLE RICH (DAT) MGM
•ILLUSION (CD-AT) Paramount
•IMMORTAL VAGABOND (D-AT, S) Ufa
IN GAY MADRID (CD-AT) MGM
•INNOCENTS OF PARIS (D-AT-S) Paramount
•IN OLD ARIZONA • W-AT) Fox
•IN OLD CALIFORNIA (D-AT) Audible
*IN THE HEADLINES (D-AT) Warner Brothers
•IN THE NEXT ROOM (My-AT) First National
•INVADERS, THE (W) „ Bell Pictures
•IS EVERYBODY HAPPY (D-ATM) Warner Brothers
•IT CAN BE DONE (CD-TME) Universal
•IT’S A GREAT LIFE (CD-AT) MGM
4
THE FILM BUYER SECTION
April 5, 1930
J
JEALOUSY (D-AT) Paramount
♦JOURNEY’S END (D-AT) Tiffany
♦JOY STREET (CD-ME) Fox
KETTLE CREEK (W-AT) Universal
♦KIBITZER (CD-AT) .. Paramount
♦KID GLOVES (D-TME) Warner Brothers
♦KING OF JAZZ (MC) Universal
♦KING OF KINGS ( D-Synchronized) Pathe
♦KING OF THE CAMPUS (CD-AT) Universal
KING OF THE RODEO (W) Universal
♦KISS, THE (D-ME) . MGM
KITTY (D-ME) Sono Art
L
LADIES LOVE BRUTES (D-AT) Paramount
♦LADIES OF LEISURE (D-AT) . Columbia
LADY LIES. THE (CD-AT) Paramount
♦LARIAT KID. THE (W) Universal
♦LAST COMPANY, THE (D-AT. S) Ufa
♦LAST OF MRS. CHEYNEY, THE (D-AT) MGM
♦LAST PERFORMANCE (D-AT) Universal
♦LAST ROUNDUP. THE (W) Bell Pictures
LAUGHING LADY, THE (D-AT) Paramount
♦LAW OF THE PLAINS (W) Bell Pictures
♦LETTER, THE (D-AT) Paramount
LET US BE. GAY (CD-AT) MGM
LET’S GO PLACES (CD-AT) Fox
♦LIGHT FINGERS (D-AT) Columbia
♦LILIES OF THE FIELD (D AT) First National
♦LITTLE JOHNNY JONES (CD-AT) First National
♦LONE HORSEMAN. THE (W) Bell Pictures
♦LONE STAR RANGER (W-AT) Fox
♦LONESOME (CD-TME) Universal
♦LONG. LONG TRAIL, THE (W-AT) Universal
♦LOOPING THE LOOP (M-ME) Paramount
♦LOOSE ANKLES (CD-AT) First National
♦LORD BYRON OF BROADWAY (CD-AT) MGM
LOST GODS (PT. M) Talking Picture
♦LOST ZEPPELIN, THE (D-AT) Tiffany
♦LOVE AND THE DEVIL (D-TME) First National
LOVE AT FIRST SIGHT (MC) Universal
♦LOVE COMES ALONG ( Mel-AT) It K O
♦LOVE DOCTOR. THE (CD-AT) Paramount
LOVE. LiVE AND LAUGH (D-AT, S) Fox
♦LOVE PARADE, THE (D-AT) Paramount
* LO V E RACKET, THE (D-AT) First National
♦LOVE WALTZ (MR-AT) Ufa
♦LOVIN’ THE LADIES (C-AT) It K O
♦LUCKY BOY (CD-PT) Tiffany
LUCKY IN LOVE (AT. S) Pathe
♦LUCKY LARKIN (W-AT) Universal
♦LUCKY STAR (D-TME) Fox
M
MADAME SATAN (CD-AT) MGM
•MADONNA OF AVENUE A (D-AT) Warner Brothers
♦MAMBA (D-AT) Tiffany
♦MAMMY (CD-AT) Warner Brothers
♦MAN AND THE MOMENT (D-TME) First National
♦MAN FROM BLANKLEY’S, THE (F-AT) ...Warner Brothers
♦MAN FROM NEVADA, THE (W) Bell Pictures
♦MAN FROM NOWHERE, THE (W) Beil Pictures
♦MAN’S MAN, A (CD-ME) MGM
♦MAN I LOVE, THE (D-AT) Paramount
♦MAN, WOMAN AND WIFE (D-ME) Universal
MARCH OF TIME (MC) MGM
♦MARIANNE (CD-AT) MGM
'MARRIAGE PLAYGROUND, THE (CD-AT) Paramount
MARRIED IN HOLLYWOOD (D-AT, S) Fox
♦MASKED EMOTIONS (D-TME) Fox
♦MASQUERADE (CD-AT) Fox
MEN ARE LIKE THAT (CD-AT) Paramount
•MEDICINE MAN. THE (CD-AT) Tillanv
•MELODY LANE (D-AT) Universal
•MELODY MAN (D-AT) Columbia
MEN WITHOUT WOMEN (CD-AT) Fox
•MEXICALI ROSE (D-AT) Columbia
MIDNIGHT DADDIES <C-AT) Sono Art
•MIDSTREAM iD-PT) Tiffany
‘MIGHTY, THE (D-AT) Paramount
•MISSISSIPPI GAMBLERS t D-AT) Universal
•MISTER ANTONIO (D-AT) Tiffany
•MODERN LOVE (CD-TME) Universal
•MOLLY AND ME (CD-PT) Tiffany
•MONTANA MOON (WMC) MGM
•MOONLIGHT MAONESS (D-AT) Universal
•MOST IMMORAL LADY. A (D-AT) First National
MOTHER'S BOY (AT. S) Pathe
•MOUNTAIN JUSTICE (W-AT) Universal
•MOUNTED STRANGER (W-AT) Universal
•MURDER ON THE ROOF (O-AT) Columbia
MURDER WILL OUT (My-AT) _ First National
•MY LADY'S PAST (D-PT) Tiffany •
•MY MAN (CD-AT) Warner Brothers
MYSTERIOUS DR. FU MANCHU (My-AT) Paramount
•MYSTERIOUS ISLAND (D-PT) MGM
N
♦NAVY BLUES (C-AT) MGM
♦’NEATH WESTERN SKIES (W) Bell Pictures
♦NEW ORLEANS (D-PT) Tiffany
♦NIGHT RIDE (D-AT) Universal
NIX ON DAMES (D-AT, S) Fox
•NO DEFENSE (D-AT) Warner Brothers
♦NO, NO. NANETTE (CD-AT) First National
•NOAH'S ARK (D-TME)... .Warner Brothers
♦NOISY NEIGHBORS (CD-Synchronized) Pathe
♦NOT QUITE DECENT (D-TME) Fox
N (Cent.)
♦NOT SO DUMB (CD-AT) MGM
NOTHING BUT THE TRUTH (CD-AT) Paramount
NOTORIOUS AFFAIR. A (CD-AT) First National
o
•OFFICER O'BRIEN (D-AT) Pathe
•OH, YEAH! (CD-AT) Pathe
•OKLAHOMA KID. THE (W) Bell Pictures
♦O’MALLEY RIDES ALONE (W) Bell Pictures
•ON THE LEVEL (CD-AT) Fox
ON WITH THE SHOW (MC) Warner Brothers
•ONE HYSTERICAL NIGHT (C-AT) Universal
ONE ROMANTIC NIGHT (CD-AT) United Artists
♦ONE SPLENDID HOUR (D) Excellent
•ONE WOMAN IDEA, THE (D-ME) ...Fox
•OTHER TOMORROW (D-AT) First National
•OUR MODERN MAIDENS (D-PT) M G M
P
♦PAGAN, THE (D-ME) MGM
♦PAINTED ANGEL (D-AT) First National
♦PARADE OF THE WEST (WC-AT) ..Universal
♦PARIS (D-AT) First National
♦PARIS EOUND (D-AT) Pathe
♦PAINTED FACES (CD-AT) Tiffany
♦PARTING OF THE TRAILS (W) Bell Pictures
♦PARTY GIRL (D-AT) Tiffany
PEACOCK ALLEY (D AT) Tiffany
♦PEACOCK FAN, THE (D) Chesterfield
♦PERSONALITY (CD-AT) Columbia
♦PHANTOM OF THE OPERA (My-PT) Universal
♦PHANTOM RIDER, THE (W) Bell Pictures
PICCADILLY ( D-Synchronzed) Sono Art
♦PIONEERS OF THE WEST (W) Bell Pictures
♦PLAYING AROUND (D-AT) First National
♦PLEASURE CRAZED (D-AT) Fox
♦PLUNGING HOOFS (W) Universal
POINTED HEELS (D-AT) Paramount
♦POINTS WEST (W) : Universal
♦PRINCE OF DIAMONDS (AT) Columbia
♦PRINCE OF HEARTS. THE (D) Bell Pictures
♦PRISONERS (D-TME) First National
♦PROTECTION (Mei-ME) Fox
PUTTIN’ ON THE RITZ (MC) United Artists
R
♦RACKETEER. THE (D-AT) Pathe
RAFFLES (Mel-AT) United Artists
♦RAINBOW MAN, THE (D-AT) Paramount
♦RED HOT RHYTHM (MC) Pathe
♦REDEMPTION (D-AT) MGM
RENO (D-AT) Sono Art
♦RETURN OF SHERLOCK HOLMES, THE (D-AT) Paramount
♦RICH PEOPLE (CD-AT) Pathe
♦RIDERS OF THE RIO GRANDE (W) - Bell Pictures
♦RIDERS OF THE STORM (W) Bell Pictures
♦RIDIN’ KID (W-TME) Universal
♦RIVER OF ROMANCE. THE (CD-AT) Paramount
♦RIVER, THE (D-TME) Fox
ROADHOUSE NIGHTS (CD-AT) Paramount
♦ROARING ADVENTURE (W) Universal
♦ROARING RANCH (W-AT) Universal
ROGUE SONG (MR-AT) ; MGM
ROMANCE (DAT) MGM
ROMANCE OF RIO GRANDE (D-AT. S) Fox
♦ROYAL ROMANCE, A (F-AT) Columbia
ROUGH WATERS (D-TME) Warner Brothers
S
♦SACRED FLAM E,#TH E (D-TME) Warner Brothers
♦SAILOR’S HOLIDAY (CD-AT) Pathe
•SALLY (D-AT) First National
•SALUTE (D-AT) Fox
•SAP, THE (CD-AT) Warner Brothers
•SARAH AND SON (D-AT) Paramount
•SATURDAY NIGHT KID, THE (D-AT) Paramount
•SATURDAY’S CHILDREN (D-TME) First National
•SAY IT WITH SONGS (D-AT) Warner Brothers
•SCANDAL (D-TME) Universal
•SCARLET SEAS (D-TME) First National
•SECOND CHOICE (D AT) Warner Brothers
•SECOND FLOOR MYSTERY, THE (My-AT) Warner Brothers
SECOND WIFE (Mel-AT) It K 0
•SENOR AMERICANO (W-AT) Universal
•SEVEN DAYS LEAVE (D-AT) Paramount
•SEVEN FACES (D-AT) Universal
•SEVEN KEYS TO BALDPATE (C-AT) It K O
•SHADY LADY, THE (D-Synchronizcd) Pathe
•SHANGHAI LADY, THE (CD-AT) Universal
•SHANNONS OF BROADWY (C-AT) Universal
•SHE COULDN'T SAY NO (MC) Warner Brothers
•SHIP FROM SHANGHAI, THE (D AT) MUM
•SHOW BOAT (D-AT) Universal
•SHOW FOLKS (CD-Synchronized) I’athe
•SHOW GIRL IN HOLLYWOOD (D-AT) First National
•SIMBA (Synchronized) Talking Picture
•SIN FLOOD (D-AT) First National
•SIN TOWN (W) Pathe
SINGER OF SEVILLE (D-AT) MGM
•SINGLE STANDARD. THE (D-ME) MGM
•SKIN DEEP (D-TME) Warner Brothers
•SKINNER STEPS OUT (AT) Universal
SKY HAWK (D-AT) Fox
•SLIGHTLY SCARLET (D-AT) Paramount
•SMILING IRISH EYES (D-AT) First National
•SO LONG LETTY (D-AT) Warner Brothers
•SO THIS IS COLLEGE (C-AT) MGM
•SON OF THE GODS (D-AT) First National
•SOPHOMORE, THE (C-AT) Pathe
SONG OF KENTUCKY. A (D-AT)
•SONG OF LOVE (D-AT)
SONG OF SONGS (MC)
•SONG OF THE FLAME (D)
•SONGS OF THE SADDLE (W-AT)
SOUTH SEA ROSE (D-AT)
•SPEAKEASY (CD-AT)
•SPEEDWAY (CD-ME)
•SPIES (Mel)
•SPITE MARRIAGE (C-ME)
SPRING IS HERE (MC)
•SQUALL. THE 'D-AT)
•STAIRS OF SAND (D)
•STORM. THE (D-AT)
•STREET OF CHANCE (D-AT)
STRICTLY MODERN (CO-AT)
STUDIO MURDER CASE. THE (My
•SUCH MEN ARE DANGEROUS (D-
•SUNNY SIDE UP (D-AT)
SUNNY SKIES (CD-AT)
•SWEETIE (CD-AT)
SWEET MAMMA (CD-AT)
SWEETHEARTS AND WIVES (D-MI
•SWELLHEAD (CD-AT)
•SYNTHETIC SIN (D-ME)
Fox ■
Columbia
Warner Brothers I
First National
Universal !
Fox j
Fox
M G M
M G M
M G M
.First National
First National
Paramount
Universal
Paramount
First National
■AT) Paramount
AT) Fox
Fox
Tiffany
Paramount
First National
-AT) First National
Tiffany
First National
T
TALK OF HOLLYWOOD (CD-AT) Sono Art
•TEMPLE TOWER (Mel-AT) Fox
•TEXAS COWBOY, A (W) Bell Pictures
•THEY HAD TO SEE PARIS (CD-AT) Fox
•THIRTEENTH CHAIR (Mel-AT) MGM
'THIS MAD WORLD (D-AT) MGM
•THIS THING CALLED LOVE (CD-AT) Pathe
•THOSE WHO DANCE (Mel-AT) Warner Brothers
•THREE OUTCASTS (W) Bell Pictures
•THREE SISTERS (D-AT) Fox
‘THROUGH DIFFERENT EYES (D-AT) Fox
•THUNDER (D-ME) MGM
•THUNDERBOLT (D-AT) Paramount
•TIGER ROSE (D-AT) Warner Brothers
•TIP OFF, THE (W) Universal
•TIME. PLACE AND GIRL, THE (D-AT) ...Warner Brothers
•TONG WAR (Mel-AT) Paramount
'TONIGHT AT TWELVE (CD-AT) Universal
•TRAIL OF '98 (D-ME) MGM
•TRENT'S LAST CASE (My-TME) Fox
•TRIAL MARRIAGE (D-TME) Columbia
•TRIAL OF MARY DUGAN (D-AT) MGM
•TROOPERS THREE (D-AT) Tiffany
•TRAILING TROUBLE (W-AT) Universal
•TWIN BEDS (C-TME) First National
•TWO MEN AND A MAID (D-AT) Tiffany
TWO O'CLOCK IN THE MORNING (My-AT) Bell Pictures
•TWO WEEKS OFF (CD-ME) First National
u
♦UNKNOWN RIDER. THE (W) Bell Pictures
UNMASKED (D-AT) ...Artclass
♦UNTAMED (D-AT) MGM
’UNDER A TEXAS MOON (MF) Warner Brothers
’UNDERTOW (D-AT) Universal
UP THE CONGO (Lecture) Sono Art
V
VAGABOND KING, THE (D-TME) Paramount
•VEILED WOMAN. THE (D-ME) Fox
•VENGEANCE (D-AT) Columbia
•VIKING, THE (D-Syncbronized) MGM
•VIRGINIAN, THE (D-AT) Paramount
•VOICE OF THE CITY, THE (D-AT) MGM
w
•WAGON MASTER, THE (W-ME) Universal
•WALL STREET (O-AT) ColumML
•WEARY RIVER (Mcl-TME) First National
'WEDDING RINGS (D-AT) First National
•WELCOME DANGER (C-AT) Paramount
'WESTERN HONOR (W) Bell Pictures
•WESTERN METHODS (W) Bell Pictures
WHAT A MAN! (CD-AT) Sono Art
WHAT A WIDOW (CD-AT) United Artists
•WHAT MEN WANT (D-AT) Universal
•WHEEL OF LIFE (D-AT) Paramount
-WHEN YOU GIVE YOUR HEART AWAY (C-AS) Ufa
’WHERE EAST IS EAST (D-TME) MGM
•WHITE DEVIL (D-PT) Ufa
•WHITE OUTLAW (CW) Universal
WH) BRING THAT UP (CD-AT) Paramount
•WHY LEAVE HOME (MC) Fox
'WIDE OPEN (CD-AT) Warner Brothers
WILD MEN OF KALIHARI (PT. M) Talking Pictures
•WILD ORCHIDS (D-ME) MGM
•WiLD PARTY. THE (CD-AT) Paramount
•WINGED HORSEMAN. THE (W) Universal
•WISE GIRLS (CD-AT) MGM’
•WOLF OF WALL STREET. THE (D-AT) Paramount
•WOMAN RACKET (D-AT) MGM
•WOMAN TO WOMAN (D-AT) Tiffany
•WONDER WOMAN (D-TME) MGM
•WORDS AND MUSIC (CD-AT) Fox
•WRECKER, THE (D-Synchronized) Tiffany
Y
•YOUNG DEARIE (D-AT) Universal
•YOUNG EAGLES (D-AT).._ Paramount
•YOUNG NOWHERES (D-AT) First National
April 5, 1930
EXHIBITORS HERALD-WORLD
5
QUICK REFERENCE CHART
FOR BUYERS AND BOOKERS
Artclass
Silent Sound
UNMASKED (D-AT) - 5449
(R) Dec. 15. 1929. Sound on disc and film. With
Robert Warwick, Sam Ash, Milton Krims, Lyons
Wickland, Susan Corroy, William Corbett, Charles
Statley, Kate Roemer, Waldo Edwards. Roy Byron.
Clyde Dellson, Helen Mitchell, Marie Burke.
Audible Pictures
The Feature
Key to Symbols
THEME: A story of a boss, who invites his steno
to a party. The wife arrives at the scene and trouble
is averted when the steno announces that she is
married to their son.
♦FATHER AND SON (D-TME) 6310 6765
(R) April 22, 1929. With Jack Holt, Dorothy Revier,
Helen Chadwick, Mickey McBan, Wheeler Oakman.
THEME: A recordograph reveals the secret of who
killed Grace Moore, who was in love with Frank
Fields. Both Fields and his son suspected each
other in the murder.
Silent Sound
*IN OLD CALIFORNIA (D-AT) .. 5400
With Henry B. Walthall, Helen Ferguson, George
Duryea, Ray Hallor, Orrol Humphrey, Larry Steers.
Richard Carlyle, Harry Allen. Lew Stern, Paul
Ellis, Charlotte Monte, Gertrude Chorre.
THEME: A story of stolen love and a youth’s
heroic rescue of a girl from a runaway coach, with
the Mexican border as the background.
Bell Pictures
630 Ninth Avenue
Ne iv York City-
Silent Sound
♦BAD MEN’S MONEY <W) 5 reels
(ID October, 1929. With Yakima Canutts.
♦BREEZY BILL <W) 5 reels
(11) March. 1930. With Bob Steele.
♦CALL OF THE DESERT 5 reels
(It) April. 1930. With Tom Tyler.
♦CANYON OF MISSING MEN, THE (W) 5 reels
(It) March. 1930. With Tom Tyler.
♦CAPTAIN COWBOY (W) 5 reels
(It) November, 1929. With Yakima Canutts.
♦CODE OF THE WEST (W) 5 reels
(It) February, 1930. With Bob Custer.
♦COVERED WAGON TRAILS (W) 5 reels
(It) April, 1930. With Bob Custer.
♦COWBOY AND OUTLAW (W) 5 reels
(B) January, 1930. With Bob Steele.
♦FIGHTING KID, THE (W) 5 reels
(It) October. 1929. With Fred Church.
♦FIGHTING TERROR. THE (W) 5 reels
(It) November, 1929. With Bob Custer.
GREAT POWER. THE, (D-PT) 8 reels
With Minna Gombe).
THEME: A story of Wall street.
•INVADERS, THE (W) 5 reels
(R.) December, 1929. With Bob Steele.
♦LAST ROUNDUP, THE (W) 5 reels
(It) November. 1929. With Bob Custer.
♦LAW OF THE PLAINS (W) 5 reels
(It) November, 1929. With Tom Tyler.
♦LONE HORSEMAN. THE (W) 5 reels
(E) December, 1929. With Tom Tyler.
♦MAN FROM NEVADA, THE (W) 5 reels
(E) November, 1929. With Tom Tyler.
♦MAN FROM NOWHERE, THE (W) 5 reels
(E) April, 1930. With Bob Steele.
♦’NEATH WESTERN SKIES (W) 5 reels
(E)January, 1930. With Tom Tyler.
•OKLAHOMA KID, THE (W) 5 reels
(It) January, 1930. With Bob Custer.
♦O’MALLEY RIDES ALONE <W) 5 reels
(It) March. 1930. With Bob Custer.
•PARTING OF THE TRAILS (W) 5 reels
(E) December, 1929. With Bob Custer.
•PHANTOM RIDER, THE (W) 5 reels
(It) December. 1929. With Tom Tyler.
♦PIONEERS OF THE WEST (W) _... 5 reels
(It) February. 1930. With Tom Tyler.
•PRINCE OF HEARTS. THE (D) 5 reels
THEME: A society drama.
♦RIDERS OF THE RIO GRANDE (W) 5 reels
(E) December, 1929. With Bob Custer.
♦RIDERS OF THE STORM (W) 5 reels
(E) November, 1929. With Yakima Canutts.
♦TEXAS COWBOY, A (W) 5 reels
(E) February, 1930. With Bob Steele.
♦THREE OUTCASTS (W) 5 reels
(E) September, 1929. With Yakima Canutts.
TWO O’CLOCK IN THE MORNING (My-AT) 7 reels
With Edith Eoberts, Noah Beery, Margaret Livingston,
♦UNKNOWN RIDER, THE (W) 5 reels
(E) September, 1929. With Fred Church.
♦WESTERN HONOR (W) _...5 reels
(E) May, 1930. With Bob Steele.
♦WESTERN METHODS (W) 5 reels
(E) December, 1929. With Fred Church.
Chesterfield
Silent Sound
♦BELOW THE DEADLINE (D) 5500
(It) May 1, 1929. With Barbara Worth, Frank
Leigh, J. P. McGowan, Frank Merril, Arthur Ran-
kin, Virginia Sale, “Tiny" Ward, Lou Gory, Fred
Walton, Bill Patton, Charles Hickman, Mike Donlin.
THEME: Story of a young detective who frees the
gangster brother of the girl he loves, but succeeds
in capturing the rest of the gang in the end.
•CAMPUS KNIGHTS (CD)
(R) June 15, 1929. With Raymond McKee, Shiriey
Palmer. Marie Quillen, Jean Laverty.
HOUSE OF SECRETS (D-AT) 6100
With Marcia Manning, Joseph Striker. Elmer Grandin.
Herbert Warren, Francis M. Cerdi, Richard Steven-
son, Harry H. Southard, Edward Ringham.
LOVE AT FIRST SIGHT (MC) 6039
(R) February 15, 1930. Sound on disc and fiim.
With Suzanne Keener, Norman Foster, Doris Ran-
kin, Lester Cole, Abe Reynolds, Hooper Atchley,
Burt Matthews, Dorothee Adams.
THEME: The story of a song writer, the girl he
loves, a selfish and designing mother and a cabaret
owner.
•PEACOCK FAN, THE (D) 5300
(R) March 15, 1929. With Lucien Preval, Dorothy
Devan, Tom O'Brien, Rosemary Thelby, Carlton King,
Gladdon James, David Findlay. James Wilcox, Fred
Malatesta, Alice True, Spencer Bell, John Fowler.
THEME: A mystery fan that means death to anyone
who carries it.
The following appear immediately after the
title to indicate the nature of the production:
C Comedy
D Drama
CD— Comedy drama
Mel— Melodrama
M3’ Mystery
R — Romance
W— Western
AT— All talking
PT Part talking
T— Talking
M Music
E Sound effects
MC Musical comedy
O — Operetta
S Singing
EXAMPLE : C-AT, all talking comedy. MR,
musical romance. CD— AT, S, comedy drama,
all talking with singing.
(R) signifies release.
NOTE : An asterisk preceding the title in-
dicates either that there is a silent version or
that the picture was produced only in silent
version. Pictures marked with an asterisk which
have sound versions are indicated by the
sound symbols appearing after the title.
Columbia
Silent Sound
•ACQUITTED (DAT) 5781
(R) October 26, 1929. With Lloyd Hughes. Margaret,
Sam Hardy, Charles West, George Rigas, Charles
Wilson, Otto Hoffman.
•BACHELOR GIRL (D-TME) 6245 5967
(R) May 3, 1929. With William Collier, Jr..
Jacqueline Logan, Edward Hearn, Thelma Todd.
THEME: A story of a girl, whose love and en-
couragement is responsible for the success of her boy
friend.
•BROADWAY SCANDALS (DAT) 6395
(R) November 10, 1929. With Sally O'Neill, Jack
Egan, Carmel Myers. Tom O’Brien, J. Barney Sherry,
John Hyams. Charles Wilson, Doris Dawson, Gordon
Elliott.
THEME: Story of a boy singer, who is attracted
by a vamp stage star, who takes him away from his
girl friend. But the girl makes good and wins her
lover away from the vamp.
•CALL OF THE WEST (AT) -
(R) April 15. 1930. Sound on disc and film. With
Dorothy Revier, Matt Moore. Katherine Clare Ward,
Tom O’Brien, Alan Roscoe, Vic Potel, Nick De
Ruiz, Joe De La Cruze. Blanche Rose. Ford West,
Gertrude Bennett, Connie Le Mont, Buff Jones.
THEME: A love epic of the open spaces.
•COLLEGE COQUETTE (CD-AT) 5566 6149
(R) August 5, 1929. With Ruth Taylor. John Hot-
land. William Collier. Jr., Jobyna Ralston, Edward
Piel, Jr.
THEME: A story of a girl who kills herself be-
cause her boy friend falls in love with another girl.
Story takes place on a college campus.
•DONOVAN AFFAIR, THE (D-AT) 7189 7140
(R) April 11. 1929. With Jack Holt, Agnes Ayres.
Dorothy Revier. William Collier. Jr., John Roche.
Fred Kelsey, Hank Mann, Wheeler Oakman, Vir-
ginia Brown Faire, Alphonse Ehtier, Edward Hearn,
Ethel Wales, John Wallace.
THEME: A story of a slick lawyer who finds the
murderer of Jack Donovan, gambler and women
lover.
•FALL OF EVE (CD-AT) 5799 6245
(R) June, 1929. With Patsy Ruth Miller, Ford
Sterling, Jed Prouty, Gertrude Astor, Arthur Ran-
kin, Betty Farrington, Fred Kelsey.
Running Time
The fixed speed for sound film is 90
feet per minute.
This makes the running time of 1,000
feet 11 to 11 JA minutes.
Knowing the length of a picture and
the running time per 1,000 feet, the run-
ning time of the picture can be easily
computed.
The variance in the speed at which
silent film is run through the projector
makes it difficult to compute the run-
ning time of a silent picture with any
degree of accuracy.
Projectors are now designed for a film
speed of 90 feet per minute — -the same
as the fixed speed for sound film — but
the rate at which silent film is actually
run varies from 70 to 110 feet per min-
ute, and infrequently as high as 125 feet
per minute.
♦FLIGHT (D-AT) 10670
(R) November 1. 1929. (TOS) November 2. With
Jack Holt, Ralph Graves, Lila Lee, Alan Roscoe,
Harold Goodwin, Jimmy de la Cruze.
THEME : Airplane story of a man who risks his
life to save his pal who is in danger.
•FLYING MARINE (D-TME) - 5736 5951
(R) June 5, 1929. With Ben Lyon, Shirley Mason,
Jason Robards.
THEME: Story of one brother risking his life and
giving up the girl he loves for another brother.
•GUILTY? (D-AT) 6371
(R) March 3, 1930. Sound on disc and film. With
Virginia Valli, John Holland, John St. Polis, Lydia
Knott, Erville Alderson, Richard Carlyle. Clarence
Muse, Eddie Clayton, Robert T. Haines, Frank
Fanning. Ed Cecil, Gertrude Howard.
THEME: A drama of social contrasts and adapted
from “Black Sheep."
•HURRICANE (D-AT) .. 5842 5735
(R) September 30, 1929. With Hobart Bostworth,
Johnny Mack Erown, Lelia Hyams. Allan Roscoe.
Tom O’Brien, Lelia McIntyre, Joe Bordeaux and
Eddie Chandler.
THEME: Story of a father who offers his daughter
to a pirate to get revenge on his former wife. But
daring rescue follows when it is revealed that she is
his own daughter.
•LADIES OF LEISURE (D-AT) ..
(R) April 5, 1930. Sound on disc and film. With
Barbara Stanwyck, Lowell Sherman, Ralph Graves,
Marie Prevost, Nance O'Neil, George Fawcett,
Johnnie Walker, Juliette Compton.
THEME: A drama of New York’s gay social
whirl. Adapted from the David Belasco stage play
by Milton Herbert Gropper.
•LIGHT FINGERS (D-AT) 5578 5700
(R) July 29, 1929. With Ian Keith, Dorothy Revier,
Carroll Nye, Ralph Theodore, Tom Rickets.
THEME: A story of a girl, who discovers a thief,
but saves him from the police to win his love.
•MELODY MAN (D-AT) 6386
(R) January 25, 1929. (TOS) February 22, 1930.
With John St. Polis, William Collier, Jr., Alice Day,
Johnny Walker, Albert Conti, Tenen Holtz, Lee
Kohlmar.
THEME: A story of a strict, but good father, who
loves his classical music and hates jazz. But his
daughter falls in love with a jazz player, who helps
the old man and all ends well.
•MEXICALI ROSE (D-AT) 5126 5735
(R) December 26, 1929. Sound on disc and film.
With Barbara Stanwyck. Sam Hardy. William Jan-
ney. Louis Natheaux, Arthur Rankin, Harry Vejar,
Louis King. Julia Beharano.
THEME: A drama of Old Mexico.
•MURDER ON THE ROOF (D-AT..J .5400
(R) January 19, 1930. (TOS) February 8, 1930.
With Dorothy Revier, David Newell, Raymond Hatton.
Edward Doherty.
THEME : A story of a lawyer, who is framed by
a crook, but whose daughter saves him by a clever
plot.
•PERSONALITY (CD-AT) 6304
(R) February 14, 1930. Sound on disc and film.
With Sally Starr, Johnny Arthur, Blanche Frederici.
Frank Hammond, Buck Black, Lee Kohlmar, John
T. Murray, Vivian Oakland, George Pearce.
THEME: A comedy of married life.
•PRINCE OF DIAMONDS (AT)
(R) March 26, 1930. Sound on disc and film. With
Aileen Pringle, Ian Keith, Fritzi Ridgeway, Tyrrell
Davis, Claude King. Tom Ricketts, E. Alyn Warren,
Gilbert Emery, Frederick Sullivan. Sybil Grove,
Colonel McDonell, Joyzelle.
THEME: A romance of adventure.
•ROYAL ROMANCE, A (F-AT) _ 6359
(R) March 17, 1930. Sound on disc and film.
With William Collier, Jr., Pauline Starke, Clarence
Muse, Ann Brody, x Eugenie Besserer, Walter P.
Lewis, Betty Boyd, Ullrich Haupt, Bert Sprotte,
Dorothy De Borda.
THEME: A farce based on "Private Property."
•SONG OF LOVE (D-AT) 7720
(R) November 25. 1929. With Belle Walker, Ralph
Graves, David Durand, Eunice Quedens, Arthur
Houseman, Charles Wilson.
•TRIAL MARRIAGE (D-TME) 6506 6639
(R) March 10, 1929. (TOS) April 20. 1929. With
Norman Kerry, Sally Eilers, Jason Robards. Thelma
Todd. Charles Clary, Naomi Childers, Rosemary
Thelby, Gertrude Short.
THEME: A story of a girl who steals her sister's
sweetheart and enters a trial marriage with him.
The other sister in return marries her sister’s boy
friend. After the excitement they all realize they’re
wrongs and go back to their former love.
•VENGEANCE (D-AT) ..._ .. - 6 1 60
(R) February 22, 1930. Sound on disc and film.
With Jack Holt. Dorothy Revier, Phillip Strange.
George Pearce, Hayden Stevenson, Irma A. Harrison,
Onest A. Conly.
THEME: A drama of revenge in the Congo.
•WALL STREET (D-AT) 6„fi
(E) December 1. 1929. With Raiph i'nce' a'nd Aiieen
Frinfrle.
First National
Silent Sound
BACK PAY (D-AT)
1930- Sound on disc. With Corinne
GrtiTith, Grant Withers, Montagu Love, Hallam
Cooley, Geneva Mitchell, Vivian Oakland.
BRIDE OF THE REGIMENT (0)
i?’ ,Junt. ,22’ 193°- Sound on disc. With Vivienne
Segal Walter Pidgeon. Ford Sterling. Louise
Fazenda. Lupino Lane. Myrna Loy, Alan Prior.
Harry Cording.
•BROADWAY BABIES (D-TME) 8067
<£> June 30, 1929. With Alice White, Charles
Delaney, Tom Dugan. Bodil Rosing, Sally Eilera
Marion Bryon, De Joselyn Lee.
THEME: A story of a girl who breaks her en-
gagement with her sweetheart and dances under the
management of a crook. The crook is killed and
she returns to her former sweetheart satisfied.
•CAREERS (D-TME)
(K) June 2. 1929. (TOS) June 29. 1929. With
Billie Dove, Antonio Moreno. Thelma Todd. Noah
SotoT H° mes Herbert- Carmel Myers. Robert Frazer,
THEME: Story of a beautiful woman who attempts
to help her husband with his position but who
makes things worse.
•CARELESS AGE, THE (CD-TME) .._ 6308
(R) September 16, 1929. With Douglas Fairbanks.
Jr., Loretta Young, Carmel Myers. Holmes Herbert
Kenneth Thomson. George Baxter. Wilfred Noy, Doris
.Lloyd, Ilka Chase, Raymond Lawrence.
THEME: Stop: of a youth who falls in love with a
gold digger, who gives hirn the runaround.
•CHEYENNE (W) 5944
(R) February 3. 1929. With Ken Maynard, Gladys
McConnell James Bradbury, Jr., Tarzan. William
Franey. Charles Whittaker.
9035
*CH!h?R-,E,N °F THE RITZ (CD-ME) 6287 6565
(R) March 3. 1929. (TOS) March 2. 1929. With
Dorothy Mackaill, Jack Mulhall, James Ford. Eddie
Bums. Lee Moran, Kathryn McGuire. Evelyn Hall
Dong Dawson, Aggie Herring, Frank Crane.
THEME: Story of a millionaire girl who falls in
love with her chauffeur. Trouble brews after the
marnage. but the ending is happy.
•DARK STREETS (D-AT) 5514 54, 6
(R>. August 11. 1929. With Jack Mulhall. Lila Lee
Aggie Herring. Earl Pingree, Win Walling. E H
Calvert. Maurice Black.
THEME: Two brothers, one is a cop and the other
a crook. The cop lives and the crook is killed.
DAWN PATROL, THE (D-AT)
'R> JV]y 20. 1930. Sound on disc. With Richard
Barthelmess. Douglas Fairbanks, Jr., Neil Hamilton,
Clyde Cook, Gardner Janies, James Finlayson Wil-
liam Janney.
•DIVINE LADY (D-TME)...
(R) March 31. 1929. (TOS) May" 'Tl.''"l929.~ With
Cornne Griffith, Victor Varconi, H. B. Warner. Ian
Pne‘lh,’-„M\rie ,Dressler- Dorothy Cummings, William
Conklin Montague Love, Julia Swayne Gordon.
Michael Vavitch.
THEME: A girl who uses her influence at court to
help win naval honors for the one she loves, who
dies later m a battle.
•DRAG (DAT) 5533 7G(2
|R) 2,V, I929: Sound on disc. (TOS) August
fiiri ^lth R,chard Barthelmess, Lucien Little-
field. Katherine Ward. Alice Day, Tom Dugan, Lila
Lee, Margaret Fielding.
H?2™1 , -\n ambitious young newspaper man and
flnd„S lvlng with his wife’s family intolerable,
ana flees to a foreign country to seek freedom.
•FAST LIFE (D-AT) B702 754,
(R> September 29, 1929. Sound on disc. (TOS)
Pap°ber v 1929'„t Witb Douglas Fairbanks. Jr.,
nv Chester Morris. William nolden,
Frank Sheridan. Ray Hallor. John Sainpolis.
. A b°y and girl, secretly married, are ac-
cused of improprieties. A fight ensues, and a friend
is mortally shot. The boy, convicted of the murder
?f™a00.meA t0 ,e*eoution when another friend con-
lesses to the cnme.
•FLIRTING WIDOW, THE (D-AT) 6654
(R) May 11, 1930. Sound on disc. With Dorothy
Rathbone. William Austin. Leila
Bushell, Fieri6 Emi]y Fltzroy’ An,hony
•FOOTLIGHTS AND FOOLS (D AT) 6950
(II) November 11, 1929. Sound on disc. (TOS)
January 4, 1930. With Colleen Moore, Frederic
March, Raymond Hackett.
THEME: The story of an Irish girl posing as a
1 rench actress, who finds her sweetheart is a crook
and later weds a rich admirer.
•FORWARD PASS (CD-AT, PS) 4920 7246
(R) November 10, 1929. Sound on disc. With
Douglas Fairbanks, Jr., Loretta Young, Guinn Wil-
Lams Peanuts Byron. Phyllis Crane. Bert Rome,
Lane Chandler, Allen Lane, Floyd Shackleford.
THEME: The story of a boy who resolves to quit
football but, urged on by the girl of his dreams,
wins the honors for his college.
FURIES (D-AT) 6606
(R) March 16. 1930. Sound on disc. With H. B
Warner, Lois Wilson, Jane Winton, Purnell Pratt
Natalie Moorhead.
GIRL FROM WOOLWORTHS (D-AT) 6171
(R) October 27. 1929. With Alice White. Charles
Delaney. Wheeler Oakman, Ben Hall, Rita Flynn
Gladdon James, Bert Moorehead, Patricia Caron!
William Olmond, Milla Davenport.
THEME: Pat is separated from her first love. Bill
Hamgan, and goes in a night club as an enter-
tainer. After a bit of trouble Bill succeeds In
winning Pat back.
•GIRL IN THE GLASS CAGE (D-TME) . 6705 7159
(R) June 22, 1929. With Loretta Young. Carroll
Nye, Matthew Betz, Lucien Littlefield, Ralph Lewis.
THE FILM BUYER SECTION
Charles leUon,' Xlen ^ C°lem^
THEME: Story of a college boy who saves a poor
girl from insults of town bums and after several
meetings he marries her.
•GREAT DIVIDE (MEL-AT) R7„
'TOS) Nov. 16 1929. With Dorothy 'MackaiU.'"ian
N'pdb. Lucien .Littlefield, Ben Hendricks, Myrna Loy
i^anPk. Ta5?’ ?reilbf?n Hale- George Fawcett. Jean
Laverty, Claude Gilhngwater. Roy Stewart, James
THEME: A boy steals a girl to make her love him
His plot proves successful after three days.
,HARbT0 GET (CD-AT)... 598| 7324
(TOS) Sept. 28, 1929. With Dorothy Mackaill,
Jimmie Finlayson, Louise Fazenda, Jack Oakie Ed-
mund Burns, Clarissa Selwynne, Charles Delaney.
THEME: A girl meets two boys, one’s rich, the
other poor. The poor proves to be her man.
•HER PRIVATE LIFE (D-AT) 6488
(R) August 25. 1929. With Billie Dove. Waiter Pidgeon
Tni?e\?IerbfSt' ,Mon^t;u D°ve. Roland West, Thelma
Todd. Mary Forbes. Brandon Hurst, Zasu Pitts.
Dady Helen attempts to kill herself when
she catches the man she loves cheating in a card
his'slste?6 ,JJ£plaills Iater that be did it to shield
•HOT STUFF (CD-TME)
*R). May 5, 1929. With Alice White, Louise Fa-
zenda, William Bakewell, Doris Dawson, Ben Hall.
Charles Sellon, Buddy Messinger. Andy Devine, Larry
Bantnim.
A, h051 and a girl in college and both
trying to make another jealous. They admit their
love in the end.
•HOUSE OF HORROR (MYC-ME) 5919
rvnti^?ril T28’ 192^' With Douise Fazenda, Chester
Conklin, James Ford, Thelma Todd. William V.
Fuller, Tenan noH^14"3' Wllllam Orlamond, Dale
April 5, 1930
THEME. Two country hicks visit their uncle who
owns an antique shop in which
occur.
many mysteries
•IN THE NEXT ROOM (MY-AT)
(R) January 26, 1930. With 'jack' Mulhaii'.'" Alice
Day, Robert O Connor, John S. Polis, Claude Allister
Lucien Hpreval' DeWitt JennlnSs- Webster Campbell,'
THEME: Jack, a young reporter, helps solve the
mysteries in the home of his sweetheart, Alice.
•LILIES OF THE FIELD (D-AT)
With Corinne Griffith. John Loder, Freeman Wood
Patsy Paige, Eve Southern. Rita LeRoy. Jean Barry!
Betty Boyd, Mary Boley, Virginia Bruce.
THEME: Mildred’s husband divorces her and takes
their child. Mildred makes a living by working In
a cafe. Her child dies and she marries Ted.
•LITTLE JOHNNY JONES (D-AT) 6621
<E,lr,u°??^,?erT>17’ 1929' (T0S> February "lij, "1930.
. *i,,Eddle Buzzel. Alice Day. Edna Murphy, Rob-
ert Edeson, Wheeler Oakman, Donald Reed.
THEME: Johnny rides his sweetheart’s horse and
loses. They think he framed to lose and the Rider’s
club suspends him. He comes back and wins the
biggest race of the year.
•LOOSE ANKLES (CD-AT)
With Loretta Young, Dougias Fairbanks. Jr!, Louise
Fazenda, Ethel Wales, Otto Harlan, Daphne Pollard
Inez Courtney, Norman Douglas. Eddie Nugent, Ray-
mond Keane.
THEME: Story of a girl who is bequeathed a million
dollars providing she marries the man her aunt con-
sents to. And what a time she has getting her man.
•LOVE AND THE DEVIL (D-TME) 6431
<B> M?>rch 1929-. With Milton Silts, Maria
Corda, Ben Bard, Neliie Bly Baker, Amber Norman.
THEME: A story of a man who marries the sweet-
heart of his dead friend only to get into trouble
trying to keep admirers from seeing her.
•LOVE RACKET. THE (D-AT) 6II8
(R) December 8. 1929. With Dorothy MackaiU. ' Sid-
ney Blackmer, Edmund Burns, Myrtle Stedman.
Alice Day Edith Yorke, Martha Mattox. Edward
Davis, Webster Campbell, Clarence Burton, Tom
Mahoney, Jack Curtis.
THEME: A story of a girl who reveals her past
wrongs m order to save an innocent girl from a man
she killed. But her lover asks her to marry him
anyway.
•MAN AND THE MOMENT (D-TME) 6539 7086
tjVi- 23, 1929- (TOS) August 3. 1929. With
Bilhe Dove Rod La Roque. Gwen Lee. Robert Schable,
Charles Sellon. George Bunny.
THEME: A boy and a girl marry. They quarrel,
lie stealg her and takes her on his yacht where he
teaches her to love him.
•MOST IMMORAL LADY, A (D-AT) 7i4,
(R) September 22. 1929. With Beatrice Joy. ' waiter
Pidgeon Sidney Blackmer. Montague Love. Josephine
f>unn,- .Robert Edeson. Donald Beed. Florence Oak-
ley, Wilson Benge.
THEME: Story of a girl who blackmails a rich
banker and then falls in love with his son. The
father forbids the boy to see the girl. Later the
two meet in Paris and marry.
MURDER WILL CUT (My-AT) 6200
M,Vi APriT-i6’T193(b Sound on disc. With Jack
Mulhall. Lila L»ee, Noah Beery, Malcolm MacGregor,
Alec B. Francis.
#N0- N O NANETTE (CD-AT) 9I00
(TOS) January 11. 1930. With Bernice Claire.* Alex-
ander Gray, Lucien Littlefield. Louise Fazenda,
Lilyan Tashman, Mildred Harris.
THEME: Two married men, with strict wives, sec-
retly consent to back a show for a boy and girl
who intend to marry. The wives hear of the work,
but it ends happily.
NOTORIOUS AFFAIR. A (CD-AT) ® 62I8
(R) May- 4, 1930. Sound on disc. With Biiiie
Dove, Kenneth Thompson. Basil Rathbone. Kay
Francis Montagu Love, Philip Strange, Gino Corrado.
Elinor Vandivere.
•OTHER TOMORROW (D-AT)
(R) January 19, 1930. With Biil'ie_"‘Dove.""'Grant
Withers. Kenneth Thomson. Frank Sheridan, Otto
Hoffman, William Grainger, Scott Seaton.
THEME: Story of a girl who marries another man
when her sweetheart quarrels with her. But in the
end she goes to her former lover and admits her
love.
•PAINTED ANGEL (D-AT) 647 0
(R) December 1. 1929. With Billie Dove, Edmund
Lowe. George MaoFarlane. J. Farrell MacDonald,
Cissy Fitzgerald, Nellio Bly Baker, Will Stanton.
Ncu-ma Selby. Douglas Gerrard, Shep Camp. Peter
Higgins. Red Stanley.
•PARIS (D-AT) 9007
(R) November 24. 1929. With Irene Bordoni," Jack
Buchanan, laiuise Closser Hale, Jason Robards,
Margaret Fielding, Zasu Pitts.
THEME: A young chap goes to Europe and falls
in love with a dancer. His mother attempts to
break the affair. The girl overhears the plot and
gives the boy the air.
•PLAYING AROUND (D-AT) 5g72
With Alice White, Chester Morris. William Bake-
well, Richard Caryle, Marion Bryon, Maurice Black
Lionel Belmore, Shep Camp, Ann Brody, Nellie V.
Nichols.
•PRISONERS (D-TME) 780o
(R) May 19, 1929. With Corinne Griffith, James
■ Ian Keith, Bela Lugosi. Julane Johnston. Ann
Schaeffer, Baron Hesse. Otto Matieson. Harry
Northup.
THEME: A j’udge, who sentences a girl to Jail
for stealing and then finds that he loves her and
decides to wait for her.
*SALLY (D-AT) 9277
(R) January 12. 1930. With Marilyn Miiier, Alex-
ander Gray Joe E. Brown. T. Roy Barnes, Pert
Kelton Ford Sterling, Maude Turner Gordon, Nora
Lane, L. J. Radcliffe, Jack Duffy.
THEME: A former waitress makes good as a Follies
dancer and wins the man she loves.
•SATURDAY’S CHILDREN (D-TME) 7950
(E) April 14. 1929. (TOS) May 25. 1929.' With
Corinne Griffith. Grant Withers. Albert Conti. Alma
Tell, Lumen Littlefield, Charles Lane, Ann Schaeffer,
Marcia Harris.
™EAIE: ™ marria«e- No money so they part. He
OkaynS They <lllarreb He returns again as a lover.
“SCARLET SEAS (D-TME) 6237
February1 U2,ryi 929.' ®
cSS^Kn^6 Ericks^' JamCS BradbUIy’ Sr” J-k
mnf'rto sail IT °f the S6a' aDd the hard fishtin*
•SHOW GIRL IN HOLLYWOOD (D-AT) 72l3
.I930- Sound on disc. with""Aiice
Mulhall, Ford Sterling, Blanche Sweet
John Miljan, Virginia Sale, Spec O’Donnell Lee
Shumway, Herman Bing. 1 ^
•SIN FLOOD (D-AT)
(It) 1930 Sound on disc! With' Dougias Fairbanks'
Jr.. Dorothy Revier, Noah Beery, Anders Randolph!
•SMILING IRISH EYES (D-AT) 7932
ter 7Ulyio2289 192WithS°rnfl °n dtirSC; 'T0S) Sebtem- *°
Claude' GiihngwatetthRoteT^Hom^is^’Aggi^^He^irig'
TMtiy •Jrinc^ J°’ Julanne Johnston. Robert O’Connor
Fr^ «d*rT™ 0*2. CS
™hToileenh0andCfyoiSl llMst™"06 h'" an
•SON OF THE GODS (D- ATI .
™Ete^i reTahredhrar ChSuie°sfea y°Ung American who
•SONG OF THE FLAME (D-AT)
(R) May 2o, 1930. Sound on disc With Bernice
Claire, Alexander Gray, Noah Beery! Alice” Gmtfe
SPR|NG IS HERE (MC)
f£LApnw 13' 1930' Sound on''S'sc'!''''with'Lawence 8
SndaBe^de Sterling, I^anCd“tne?.ray' L°UiSe
”l|)L1929yH%i!^"2li>^ 'So^d"on'ffisr70?TOS) June9456
^okeT9Car^rNy^rettay'Y^nCge J°yC6' Rifhard
THEME: The story of a gypsy girl who fascinated
hie.3 " C°Untr>' sentleman- n^rJy ruin's his home
(R) March 2, 1930. Sound on disc. With' Dorothv5632
“er Rich'mondney Blackmer’ Julanne Johnston War-
SWEET MAMMA (CD-AT)
ffi, ®> 1330. Sound on disc. With Alice
Moran, Rf,tT^nn.Th°mSOn' °aVid Manners’ ^
SWErmH CARTS AND WIVES (D-My-AT)
I 'Inne 1L 1930 Sound on disc. With Billie
?n°iTn' 1 Cl,ve Lrook. Sidney Blackmer, Leila Hyams
John Ixider, Oraufurd Kent. nyams,
•SYNTHETIC SIN (D-ME) 6724 7035
(R) January 6, 1929. Sound on disc. With Col-
Jeen Moore, Antonio Moreno. Kathryn McGuire
Ldythe Chapman. Montagu Love, Gertrude Astor'
Tucker38 Howard- Ben Hendricks, Jr.. Raymond
THEME: A stage-struck girl encounters gang life
to ?em, Jdrk’ lnd after .experiences which lead almost
lo a murder charge against her, she is freed to be-
come the wife of her sweetheart, a playwright.
•TWIN BEDS (C-TME) 5902 7,KC
IB) 'bdy 14. 1929. Sound on disc. With Jack
Mulhall, Patsy Ruth Miller, Armond Kaiiz, Ger-
trude Astor. Knute Erickson. Edythe Chapman
Jocelyn Lee. Nita Marian. ZnSu Pitts. Eddie Grib-
Bert Boach1™13110113' Jr" CarI Le7illnes' Alice Lake.
drunk entering the wrong apartment
at night— the apartment of newlyweds— creates a
situation which nearly ends in estrangement of bride
and groom.
‘TWO WEEKS OFF (CD-ME) 6701 8081
(R) May 12. 1929. Sound on disc. (TOS) June
8, 1929. With Dorothy Mackaill. Jack Mulhall Ger-
trude Astor, Jimmy Finlayson. Kate Price. Jed
singe*/’ Eddie Gribbon- Dixie Gay, Gertrude Mes-
THEME : A comedy situation created by mistaken
identity in which a plumber is thought to be a
famous film star.
April 5, 1930
EXHIBITORS HERALD-WORLD
7
♦WEARY RIVER (Mel-TME) 7565 7978
(It) February 10, 1929. Sound on disc. (TOS)
May 18, 1929. With Richard Barthelmess, Betty
Compson, George Stone, William Holden, Louis
Natheaux, Raymond Turner, Robert O'Connor.
THEME: A bootlegger is framed by a rival gangster
and sent "up the river.” His singing over the radio
wins for him the love of the rival's sweetheart. On
his release he is protected from gangland by the girl
and the police, and becomes a radio star.
♦WEDDING RINGS (D-AT) 6621
(It) December 14, 1929. Sound on disc. With
H. B. Warner, Lois Wilson, Olive Borden, Hallam
Cooley, James Ford, Kathleen Williams, Aileen
Manning.
THEME: The efforts of two girls, one a senseless
flapper, the other a sane young woman, to win the
love of a wealthy clubman.
♦YOUNG NOWHERES (D-AT) 5256 7850
(It) October 20, 1929. Sound on disc. (TOS) No-
vember 23, 1929. With Richard Barthelmess, Marian
Nixon, Bert Roach, Anders Randolf, Raymond
Turner. Joselyn Lee.
THEME: The romance of an elevator boy, and the
troubles encountered when he gives a party for his
sweetheart in the apartment of a wealthy tenant
Fox
Silent Disc Film
♦BEHIND THAT CURTAIN (My-AT) 8300
(It) June 30, 1929. Sound on film. (TOS) August
31, 1929. With Warner Baxter, Lois Moran, Gilbert
Emery, Claude King. Philip Karloff, Jamiel Hassen,
Peter Gawthorne. John Rogers, Montague Shaw,
Finch Smiles, Mercedes Velasco, E. L. Park.
THEME : Girl marries unhappily, flees to old friend
in the desert; husband, a criminal, follows, is lulled,
and happiness is left for the two.
♦BIG PARTY. THE (CD-AT. M) 6656 6520
(R) Febmary 23, 1930. With Sue Carol, Walter
Catlett, Dixie Lee, Frank Albertson, Richard Keene.
"Whispering” Jack Smith, Charles Judels, Douglas
Gilmore, Ilka Chase, Dorothy Brown, Elizabeth
Patterson.
BIG TIME (D-AT) 8038 7815
(R) September 29, 1929. Sound on disc and film.
With Lee Tracy, Mae Clarke, Daphne Pollard,
Josephine Dunn, Stepin Fechit.
THEME: Hoofer teams up with another while wife
is ill. Wife goes to Hollywood, becomes star, he
drifts in as an extra, and she finds she still loves
him.
♦BLACK MAGIC (D-ME) 5855 5835
(It) June 2, 1929. Sound on film. With Josephine
Dunn, Earle Fox, John Holland. Henry B. Walthall,
Dorothy Jordon, Fritz Feld, Sheldon Lewis, Ivan
Lindow, Blue Washington.
THEME: Three derelicts on a South Sea island,
where girl brings them back to manhood.
♦BLACK WATCH. THE (D-AT) _ 8487
(R) May 2G, 1929. Sound on film. (TOS) July 6,
1929. With Victor McLaglen, Myma Loy, David
Torrence, David Percy, Joseph Diskay, Joyzelle.
David Rollins, Lumsden Hare, Roy D’Arcy, Mitchell
Lewis, Cyril Chadwick. Francis Ford, Walter Long,
Frederick Sullivan, Richard Travers, Pat Somerset,
Claude King.
THEME: Military melodrama with most of the
scenes laid in India.
CAMEO KIRBY (D-AT) 6078 6120
(R) January 12, 1930. (TOS) February 13, 1929.
With J. Harold Murray, Norma Terris, Douglas
Gilmore, Robert Edeson. Charles Morton. Stepin
Fechit, John ITyams, Mme. Daumery, Myrna Loy,
Beulah Hall Jones.
THEME: The stormy life of a gambler who finally
wins the girl of his heart.
♦CAPTAIN LASH (D-ME) 5376 5454
(R) January 6, 1929. Sound on film. (TOS)
February 10. 1929. With Victor McLaglen, Claire
Windsor, Arthur Stone, Albert Conti, Clyde Cook,
Jean Laverty, Frank Hagney, Boris Carsky. Jane
Wilton.
THEME: Boss stoker on ship finds that lovely lady
was not all that 6he purported to be.
♦CHASING THROUGH EUROPE
(D-TME) 5622 5581
(R) June 9, 1929. Sound on film. With Sue
Carol, Nick Stuart, Gustav von Seffertitz, Gavin Gor-
don, E. Alyn Warren.
THEME: Hero steps ’in in time to save a beautiful
lady from an unhappy marriage, with Europe fur-
nishing the continental atmosphere.
♦CHRISTIANA (D-PT) 7105 7911 7651
(R) December 15. 1929. With Janet Gaynor, Charles
Morton. Rudolph Schildkraut, Lucy Dorraine, Harry
Cording.
THEME: A bit of a Cinderella story, in which
marriage that might have been unhappy is avoided,
with a background of Holland and a circus.
♦CITY GIRL (D-AT) .. —.8217 6240 6171
(R) February 16, 1930. With Charles Farrell. Mary
Duncan. David Torrence, Edith Yorke, Dawn O’Day,
Guinn Williams, Dick Alexander, Tom Maguire, Ed-
ward Brady.
THEME: A case of bringing the city to the old
farm, in the person of the farmer's daughter-in-law,
and finally the couple decide to stay and help father.
♦COCKEYED WORLD. THE (CD-AT) 9240 1 1 1 09 10702
(R) October 20, 1929. (TOS) October 5. 1929.
With Victor McLaglen. Edmund Lowe. Lily Damita,
Lelia Karnelly. Ed Brendel, Bobby Burns. Jeanette
Dagna, Joe Brown, Stuart Erwin, Ivan Linow, Jean
Bary.
THEME: Two marines constantly vieing with each
other over some girl.
♦CRAZY THAT WAY (C-AT) .. 5800
(R) March 30, 1930. Sound on disc and film. With
Joan Bennett, Kenneth MacKenna. Regis Toomey,
Jason Robards, Sharon Lynn, Lumsden Hare. Baby
Mack.
THEME: The story of a young society girl who is
much courted but neither loves nor is interested in
any man — until the right ones arrives and she is
forced to use all her wiles to win him.
♦DOUBLE CROSS ROADS (D-AT)
(R) April 20, 1930. Sound on disc and films. With
Lila Lee, Robert Ames, Montagu Love, Ned Sparks.
George MacFarlane, Edith Chapman, Tom Jackson,
Charlotte Walker, William V. Mong, Thomas Jeffer-
son.
THEME: The story of an ex-convict, who has
determined to go straight, and his sweetheart, a
young cabaret singer, who outwit a gang of crooks
endeavoring to get the ex-convict “pull” one more
safe-cracking job.
♦EXALTED FLAPPER. THE (CD-ME) 6790 5866
(R) May 26, 1929. Sound on film. With Sue Carol,
Barry Norton. Irene Rich, Albert Conti, Sylvia Field,
Stuart Erwin, Lawrence Grant, Charles Clary,
Michael Visaroff, Don Allen, Landers Stevens.
THEME: Flapper princess doesn't love prince of
neighboring i.ingdom until he woos her incognito.
♦FAR CALL. THE (D-ME) 6282 5313
(R) April 28, 1929. Sound on film. With Charles
Morton. Leila Hyams, Ullrich Haupt, Stanley J. San-
ford, Warren Hvmer, Arthur Stone, Charles Middle-
ton, Pat Hartigan. Ivan Linow, Dan Wolheim, Ran-
dolph Scott, Charles Gorman. Bernard Seigel, Willie
Fung, Harry Gripp, Frank Chew, Sam Baker.
THEME: Story of the sea, with sea rover planning
seal hatchery raid and is prevented with girl who
dissuades him.
♦FOUR DEVILS (D-TME) 9496 9298 9295
(R) September 15, 1929. (TOS) November 9, 1929.
With Janet Gaynor, Mary Duncan, Charles Morton,
Barry Norton, Farrell MacDonald, Nancy Drexel.
THEME: Circus acrobats, brought up from childhood
together, eventually coming to love each other, and
realizing it all the more after vampire steps into
picture.
FOX MOVIETONE FOLLIES OF 1929 (MC-ATL 8540 8291
(It) May 25, 1929. Sound on film. (TOS) June
29, 1929. With Lola Lane, Stepin Fechit, Frank
Richardson. David Percy, Sue Carol, Dixie Lee, David
Rollins, Sharon Lynn. John Breedon.
THEME: Rich plantation owner buys show and
marries leading lady, but not right off, of course.
♦FROZEN JUSTICE (D-AT) 6129 7583 7368
(It) October 13, 1929. With Leonare Ulric, Obert
Frazer, Louis Wolheim, Ullrich Haupt, Laska Winter,
Tom Patricola, Alice Lake, Gertrude Astor, Adele
Windsor, Warren Heymer, Neyneen Farrell, Arthur
Stone.
THEME: Story of the frozen north, unscrupulous
trader and an Eskimo.
♦GHOST TALKS. THE (My-TME) 6482
(R) March 30, 1929. Sound on film. With Helen
Twelvetrees, Charles Eaton, Carmel Myers, Earle Foxe,
Stepin Fechit.
THEME: Correspondence school detective solves mys-
tery and marries girl.
♦GIRL FROM HAVANA (D-AT) 6545 6069 5986
(R) September 22. 1929. With Paul Page. Lola
Lane, Natalie Moorhead, Kenneth Thompson, Warren
Hymer, Joseph Girard. Adele Windsor.
THEME: Girl solves jewelry murder mystery, and
finally marries the son of the murdered man, who
was also looking for the crooks.
GOLDEN CALF, THE (MC)... 6552
(R) March 16. 1930. Sound on disc and film.
With Jack Mulhall, Sue Carol. Walter Catlett. El
Brendel. Marjorie White, Richard Keene, Paul Page,
Ilka Chase.
THEME: An artist's secretary, secretly in love
with her employer, reverts from her puritanical ways
to becojne a dashing model and by so doing be-
comes the artist's favorite.
HAPPY DAYS (MC) 7650 7514
(R) March 2, 1930. Grandeur wide film version
7514. (TOS) January 22, 1930. With Charles Far-
rell. Janet Gaynor. Will Rogers. El Brendel, Victor
McLaglen. Edmund Lowe, J. Harold Murray, Jack
Smith, David Rollins, Ann Pennington, George Jessel,
Sharon Lynn, William Collier, James Corbett.
HARMONY AT HOME (C-AT) 6550 6395
(R) January 19. 1930. Marguerite Churchill. Charles
Eaton, Charlotte Henry, William Collier, Sr., Rex
Bell. Dixie Lee, Dot Farley. Elizabeth Patterson.
Clare Kummer, Edwin Burke, Elliott Lester, Charles
J. McGuirk.
THEME: Father’s promotion makes family want to
put on the ritz, which they do for a while, but
finally decide that the old way of living is best.
♦HEARTS IN DIXIE (D-AT) 6444 7463
(R) March 10, 1929. Sound on film. (TOS)
May 25, 1929. With Stepin Fechit, Clarence Muse,
Eugene Jackson, Dorothy Morrison, Bernice Pilot.
Clifford Ingram, Mildred Washington, Zach Williams,
Gertrude Howard, Vivian Smith. Robert Brooks. A.
C. H. Billdrew, Richard Carlysle.
THEME: Story of the negro, trials, tribulations and
ambitions.
HIGH SOCIETY BLUES (AT. S) 9238
(R) March 23, 1930. Sound on disc and film. With
Janet Gaynor, Charles Farrell, William Collier, Sr.,
Hedcia Hopper, Lucien Littlefield, Louise Fazenda,
Joyce Compton, Brandon Hurst.
THEME: A musical romance in which the love of a
boy and girl reconcile their families, one a family
of aristocrats and the other a family of new rich.
♦HOT FOR PARIS (CD-AT, S) 5613 6639 6697
(R) December 22, 1929. (TOS) January 11. 1929.
With Victor McLaglen, Fifl Dorsay. El Brendel. Polly
Moran, Lennox Pawle, August Tollaire, George Faw-
cett. Charles Judels, Eddie Dillon, Rosita Marstini,
Agostino Borgato, Yola D’Avril, Anita Murray, Dave
Valles.
THEME: Sailor wins lottery and when they try to
find him to give him his prize money, he leads them
a merry chase, thinking they want to jail him.
♦IN OLD ARIZONA (W-AT) 8724
(R) January 20, 1929. Sound on film. (TOS)
March 23, 1929. With Warner Baxter, Edmund
Lowe. Dorothy Burgess.
THEME: Bandit plunders rich to give to poor. When
he finds the girl he loves untrue, he takes unique
revenge.
♦JOY STREET (CD-ME) 5754 5748
(R) April 7, 1929. Sound on film. With Lois
Moran, Nick Stuart. Rex Bell. Jose Crespo, Dorothy
Ward, Ada Williams, Maria Alba, Sally Phipps.
Florence Allen. Mabel Vail. John Breedon.
THEME: Story of the escapades of wealthy youths.
LET’S GO PLACES (CD-AT) .. 6745 6620
(R) February 2, 1930. With Joseph Wagstaff, Lola
Lane, Sharon Lynn. Frank Richardson, Walter Cat-
lett, Dixie Lee, Charles Judels, Ilka Chase, Larry
Steers.
THEME: Mistaken identity and changed names
causes much misunderstanding but it comes out all
right in the end.
♦LONE STAR RANGER (W-AT) 5948 5904 5736
(R) January 5, 1930. With George O’Brien, Sue
Carol. Walter McGrail, Warren Hymer, Russell
Simpson, Lee Shumway. Roy Syewart, Colin Chase,
Richard Alexander, Joel Franz. Joel Rickson. Oliver
Eckhardt. Caroline Rankin, Elizabeth Patterson.
THEME: Bold, bad bandits brought to time by a
fast shootin' he-man. upholder of the law.
LOVE, LIVE AND LAUGH (D-AT, S) 8390 8217
(R) November 3, 1929. With George Jessel, Lila
Lee, David Rollins, Henry Kolker, Kenneth Mac-
Kenna, John Reinhart, Dick Winslow Johnson, Henry
Armetta. Marcia Manon, Jerry Mandy.
THEME: Italian goes to Italy, gets in the war. re-
turns home disabled and finds his wife, who thought
him dead, married to another.
♦LUCKY STAR (D-TME) 8824 8940 8644
(R) August 18, 1929. (TOS) September 28. 1929.
With Charles Farrell, Janet Gaynor, Hedwiga Reicher,
Guinn (Big Boy) Williams, Paul Fix, Gloria Grey,
Hector V. Sarno.
THEME: Hero and coward in the war. Hero
wounded. Girl falls in love with him, but mother
wants her to many coward. Hero gets well, and
everything is lovely.
MARRIED IN HOLLYWOOD (D-AT, S) 10064 9747
(R) October 27. 1929. Sound on disc and film.
Part color. (TOS) January 18. 1930. With Harold
Murray. Norma Terris, Walter Catlett. Irene Palaska,
Tom Patriocola, Lennox Pawle, John Garrick.
THEME : Heir to throne wishes to marry American
girl. Mother objects and puts things in his way but
he finally has his wish, becoming player in picture
in which she stars.
♦MASKED EMOTIONS (D-TME) 5389 5419
(R) May 19, 1929. Sound on film. With George
O’Brien, Nora Lane, Farrell McDonald, David Sharpe,
Edward Pell, Sr., Frank Hagney.
THEME: Oriental smugglers and boy and girl in
love.
♦MASQUERADE (CD-AT) 5674
(R) July 14. 1929. Sound on film. With Alan
Birmingham, Leila Hyams, Clyde Cook, Farrell Mac-
Donald. Arnold Lucy, George Pierce, Rita LeRoy,
John Breedon. Jack Pierce, Pat Moriarty, Jack
Carlisle, Frank Richardson.
THEME: Crook gang finally goes to jail, and man
and girl find happiness after much trouble.
MEN WITHOUT WOMEN (CD-AT) 7438 7246
(R) February 9, 1930. With Kenneth McKenna,
Frank Albertson, Paul Page. Walter McGrail, War-
ren Hymer, Farrell MacDonald. Stuart Erwin. George
La Guere, Ben Hendricks, Jr., Harry Tenbrook. War-
ner Richmond, Roy Stewart, Charles Gerard. Pat
Somerset.
THEME: Fourteen men trapped in a disabled sub-
marine.
NIX ON DAMES (D-AT, S) „ - 6236 6071
(R) November 24, 1929. With Mae Clarke, Robert
Ames, William Harrigan. Maude Fulton. George Mac-
Farlane, Camille Rovelle, Grace Wallace, Hugh Mc-
Cormack, Benny Hall, Gilly Colvin, Frederick Gra-
ham, Louise Beaver.
THEME: Two-man acrobatic team has differences
over same girl, but happiness comes to all in the
end.
♦NOT QUITE DECENT (D-TME) 4653 4965
(R) March 24. 1929. Sound on film. (TOS) June
22, 1929. With June Collyer. Louise Dresser, Aiian
Lane, Oscar Apfel. Paul Nicholson. Marjorie Beebe,
Ben Hewlett, Jack Kenny.
THEME: Broadway again attracting small town
folks.
♦ON THE LEVEL (CD-AT) 5813
(R) Sound on disc and film. With Victor Mc-
Laglen, Lilyan Tashman, William Harrigan, Arthur
Stone, Leila McIntyre, Mary McAlister, Ben Hew-
lett, Harry Tenbrook, R. O. Pennell.
THEME: The story of a steel worker who becomes
infatuated by a beautiful woman and thereby involved
in a real estate racket.
♦ONE WOMAN IDEA, THE (D-ME) 6106 6111
(R) June 2, 1929. Sound on film. With Rod La
Rocque, Marceline Day, Sharon Lynn, Sally Phipps,
Shirley Dorman. Ivan Lebedoff. Douglas Gilmore.
Gino Corrado, Joseph W. Girard. Arnold Lucy,
Frances Rosay. Guy Trento, Daniel Hasson, Tom
Tamarez, Coy Watson.
THEME: Story of a Persian prince who is at-
tracted to the unhappy wife of a cruel English lord.
They visit Persia, and events transpire.
♦PLEASURE CRAZED (D-AT) .„ 5460
(R) July, 1929. Sound on film. With Marguerite
Churchill. Kenneth McKenna, Dorothy Burgess,
Campbell Gullan, Douglas Gilmore, Henry Kolker,
Frederick Graham, Rex Bell, Charlotte Merriam.
THEME: Husband and wife lease home from crooks.
Wife attempts to poison husband, but the girl in
the crook gang with whom he has fallen in love
saves him.
♦PROTECTION (Mel-ME) .. 5511 5536
(It) May 12, 1929. Sound on film. With Dorothy
Burgess, Robert Elliott, Paul Page, Ben Hewitt,
Roy Stewart. Dorothy Ward, William it. Tooker, Joe
Brown, Arthur Hoyt.
THEME: An efficient newspaper seeks to break up
a bootlegging ring, despite the protection which it
has.
♦RIVER, THE (D-TME) 6536 6807 6597
(R) October 6, 1929. (TOS) November 23, 1929.
With Charles Farrell, Mary Duncan, Ivan Linow,
Margaret Mann, Aldredo Sabato.
THEME: The part the river plays in the lives of
a man and a maid, including a whirlpool and a
murder.
ROMANCE OF RIO GRANDE (D-AT, S) 7757 8862 8652
(R) November 17, 1929. With Warner Baxter, An-
tonio Moreno, Mary Duncan, Mona Maris, Robert
Edeson, Agostino Borgato, Albert Roccardi, Mrs.
Jiminez, Majel Coleman, Charles Byers, Merril
McCormick.
THEME: College bred son of a Mexican mothei
and American father is attacked by bandits. Taken
to grandfather's ranch, where there is a clash between
grandson and nephew.
♦SALUTE (D-AT) 6438 7678 7720
(R) September 1. 1929. (TOS) October 26. 1929.
With George O'Brien, William Janey, Frank Albert-
son, Lumsden Hare, Stepin Fechit, David Butler,
Rex Bell, John Breedon.
THEME: One brother at West Point, the other at
Annapolis.
♦SEVEN FACES (D-AT) 8219 7750
(R) December 1. 1929. With Paul Muni, Mar-
guerite Churchill, Lester Lonergan, Eugenie Besserer,
Gustav von Seyffertitz, Russell Gleason, Walter
Rogers.
SKY HAWK (D-AT) 6966 7100 6925
(It) January 29. 1930. With John Garrick. Helen
Chandler. Gilbert Emery, Lennox Pawle. Lumsden
Hare, Billy Bevan, Daphne Pollard, Joyce Compton.
THEME: Lone pilot in combat with giant dirigible
proves his courage.
SONG OF KENTUCKY, A (D-AT) 7519 7281
(R) November 10, 1929. With Lois Moran. Joe
Wagstaff. Dorothy Burgess, Douglas Gilmore, Hedda
8
Hopper, Edward Davis, Herman Bing, Bert Wood-
ruff.
THEME: Race track romance centered around the
Kentucky Derby.
SOUTH SEA ROSE (D-AT) -...6489 6353
(R) December 8. 1929. With Lenore Ulric, Charles
Bickford, Kenneth McKenna. Farrell MacDonald,
Elizabeth Patterson, Tom Patriocola, Ilka Chase,
George MacFarlane, Ben Hall, Daphne Pollard, Ros-
coe Ates, Charlotte Walker, Emil Chautard.
•SPEAKEASY (CD-AT) - - - 5775
(R) March 24. 1929. Sound on film. (TOS) April
27, 1929. With Paul Page, Lola Lane, Henry B.
Walthall, Helen Ware, Warren Hymer. Stuart Erwin.
Sharon Lynn, Erville Alderson, James Guilfoyle,
Helen Lynch, Marjorie Beebe, Sailor Vincent, Joseph
Cawthorne, Ivan Linow.
THEME: Girl reporter proves to fighter in speak-
easy that he was framed in his last fight, so he
goes back to the ring and regains his lost crown.
•SUCH MEN ARE DANGEROUS (D-AT)...- ~
With Warner Baiter, Catherine Dale Owen, Albert
Conti, Hedda Hopper, Claude Allister, Bela Lug09i.
THEME: Ugly but wealthy man has his face re-
made by a plastic surgeon to win the love of the
girl he loves.
•SUNNY SIDE UP (D-AT) - 11131
(R) December 29. 1929. Sound on film. With Janet,
Gaynor, Charles Farrell, Sharon Lynn, Frank
Richardson, El Brendel, Marjorie White, Joe Brown,
Mary Forbes, Alan Pauli, Peter Gawthorne.
THEME: Wealthy young man, after wondering what
it is all about, comes to the realization that he really
loves the East Side girl.
•TEMPLE TOWER (Mel-AT). -
(R) April 6. 1930. Sound on disc and film. With
Kenneth MacKenna, Marceline Day. Henry B. Wal-
thall, Cyril Chadwick, Peter Gawthorne, Ivan Linow,
Frank Lanning.
THEME: The breaking up of a sinister band of jewel
thieves, led by an Apache, the Masked Strangler,
by a dauntless young man and operators from
Scotland Yard.
•THEY HAD TO SEE PARIS (CD-AT) 8602
(R) September 8. 1929. Sound on disc and film.
(TOS) December 7, 1929. With Will Rogers, Irene
Rich, Marguerite Churchill, Fifi Dorsay, Owen Davis,
Ivan Lebedeff, Rex Bell, Christiane Ives, Edgar Ken-
nedy. Marcelle Corday, Marcia Manon, Theodore Lodi,
Bob Kerr, Andre Cheron, Gregory Gay.
THEME: Oil is discovered, and then the family has
to go to Paris. The mother wants the daughter to
marry a marquis, but they all see the folly involved
and the worth of the old home town.
•THREE SISTERS (D-AT)
Sound on film. With June Collyer, Tom Dresser,
Louise Dresser. Kenneth McKenna. Joyce Compton.
Addie McPhail, Clifford Saum, Paul Porcasi, John
Sainpolis, Sidney DeGrey.
THEME : Three sisters, two of whom marry and the
third studies opera. War breaks out, trouble ensues,
but after the armistice, everything is righted and
happiness comes.
•THROUGH DIFFERENT EYES (D-AT) 5166
(R) April 7, 1929. Sound on film. (TOS) June
8. 1929. With Warner Baxter, Mary Duncan. Ed-
mund Lowe, Earle Fox. Donald Gallagher, Florence
Lake.
THEME: Man held for murder is tried, but girl
whom murdered man wronged finally confesses that
she killed him.
•TRENT’S LAST CASE (My-TME) -...5809 5894
(R) May 31, 1929. Sound on film. With Raymond
Griffith, Raymond Hatton, Marceline Day. Donald
Crisp. Lawrence Gray, Nicholas Soussanin, Anita
Garvin, Ed Kennedy.
THEME: Amateur detective discovers foul murder to
be suicide.
•VEILED WOMAN. THE (D-ME) -...5183 5192
(R) April 14, 1929. Sound on film. With Lia Tora,
Paul Vinventi, Walter McGrail, Josef Swickard, Ken-
neth Thompson, Andre Cheron, Ivan Lebedeff, Maude
George.
THEME: Young girl becomes gambling house at-
traction, shoots patron, Pierre takes the blame, and
later they discover they love each other. 11
•WORDS AND MUSIC (CD-AT)..._ 6500
(R) July 21, 1929. Sound on film. (TOS) Septem-
ber 21. 1929. With Lois Moran, David Percy. Helen
Twelvetrees, William Orlamond, Elizabeth Patterson,
Duke Morrison, Frank Albertson. Tom Patriocola,
Bubbles Crowell, Bitmore Quartette.
THEME: Contest staged by college for the best musi-
cal comedy number.
•WHY LEAVE HOME (MC) 6388
(R) August 25. 1929. With Walter Catlett. Sue
Carol, David Rollins, Richard Keene, Dixie Lee,
Nick Stuart, Jean Bary, Ilka Chase.
International Photo Play
Silent Sound
AFTER THE VERDICT (Synchronized) 7174
(R) June 1, 1930. With Olga Tschechowa.
CRIMSON CIRCLE. THE (PT, M)..._ 6800
(R) February 1. 1930. With Stewart Rome.
DARK RED ROSES (AT) 5747
(R) March 1, 1930. With Stewart Rome.
Metro-Goldwyn-Mayer
Silent Sound
•ALIAS JIMMY VALENTINE (MEL-AT) 8000
(R) January 20. 1929. (TOS) March 9. 1929. With
William Haines, Karl Dane, Lionel Barrymore, Leila
Hyams, Tully Marshall, Howard Hickman, Billy
Butts, Evelyn Mills.
THEME: A successful bank crook goes straight for
the girl he loves and marries.
•ANNA CHRISTIE (D-AT)...- 6700
(R) February 21. 1930. (TOS) February 13. 1930.
Sound on disc. With Greta Garbo, Charles Bickford.
George Marion. Marie Dressier.
THEME: A girl, who lived a life of hardships, goes
to her drunken father, who is a sea captain. Here
she meets the man she loves and marries him.
•BELLAMY TRIAL (D-AT) „ _.7542
(R) March 2, 1929. (TOS) April 13, 1929. Sound
on disc and film. With Leatrice Joy, Betty Bronson.
Edward Nugent.
THE FILM BUYER SECTION
BIG HOUSE, THE (D-AT) - -
Sound on disc and film. With Wallace Beery, Ches-
ter Morris, Robert Montgomery, Karl Dane, Lewis
Stone, Leila Hyams.
THEME: A gripping story of convict life and at-
tempted escape from a big prison.
•BISHOP MURDER CASE (MEL-AT) 5927 7901
(R) January 3. 1930. Sound on film and disc.
With Basil Rathbone, Leila Hyams. Raymond
Hackett, Polly Moran, Charles Quartemalne.
THEME: Several suspects in a murder case. Philo
Vance, young attorney, finds the guilty party after
many sleepless nights.
•BROADWAY MELODY (MC)...- 5943 9372
(II) March 9, 1929. (TOS) April 20. 1929. Sound
on disc. With Anita Page, Bessie Love, Jed Prouty,
Kenneth Thomson, Edward Dillon, Mary Doran.
Eddie Kane, J. Ehimett Beck, Marshall Ruth.
THEME: A song writer gets a job for his sweetie
and sister in a Broadway show. The act is cut out
and one sister left out. Then the writer realizes that
he loves the other sister. But they're all reunited
after a bit.
CAUGHT SHORT (C-AT) -
Sound on disc and film. With Marie Dressier. Polly
Moran, Anita Page. T. Roy Barnes. Gwen Lee.
THEME: Two housewives caught in the stock market
crash.
•CHASING RAINBOWS (CD-AT) - 8100
(R) January 10. 1930. Sound on film and disc. With
Bessie Love. Charles King, Jack Benny, George K.
Arthur, Polly Moran. Gwen Lee. Nita Marian, Eddie
Phillips, Marie Dressier.
THEME: A vaudeville team is broken after many
years together. The male part marries another woman.
Their marriage goes wrong and the original pair get
together again.
•CHILDREN OF PLEASURE (CD-AT)
(R) April 12, 1930. Sound on disc and film. With
Lawrence Gray, Helen Johnson, Gwynne Gibson,
Benny Rubin.
THEME: A New York song writer finds disappoint-
ment in his love for a society girl and turns to a girl
of his own set.
•CHINA BOUND (CD) - 6000
(R) May 18. 1929. With Karl Dane. George K.
Arthur. Polly Moran, Josephine Dunn, Hatty Woods,
Carl Stockdale.
THEME: The boss fires Eustis because he loves
his daughter. The boss' daughter is sent on a trip
to China. Eustis also goes on the same boat. A
revolution starts and Eustis saves the girl.
CIRCLE. THE (CD-AT)
(R) April 19. 1930. Sound on disc and film. With
Catherine Dale Owen, Alison Skipworth, Paul Cav-
anagh. Lewis Stone, Ernest Torrence.
THEME: Adaptation of Somerset Maugham's bril-
liant comedy of English society folk.
DEVIL MAY CARE (D-AT) 8813
(R) February 7, 1930. Sound on film and disc.
With Ramon Novarro. Dorothy Jordan, John Miljan,
Marion Harris, William Humphrey. George Davis,
Clifford Bruce.
THEME: A soldier who is to be shot, escapes and
marries the girl who tried to give him up to the
police.
DIVORCEE, THE (CD-AT)
(R) April 26. 1930. Sound on disc and film. With
Norma Shearer. Chester Morris, Robert Montgomery,
Zelda Sears. Mary Doran.
THEME: Emotional experiences of a young woman
who is divorced from her husband.
•DUKE STEPS OUT, THE (CD-ME) 6210 6206
(R) March 16, 1929. With William Haines, Joan
Crawford. Karl Dane. Tenen Holtz. Luke Cosgrove.
Herbert Prior.
THEME: An aristocratic lad who fights under an-
other name, ioins a college and meets a girl of his
breams. A championship match starts. The college
students hear the Duke's real name over the radio.
The girl rushes to him and he wins.
•DYNAMITE (D-AT) 10771 11550
(R) December 13, 1929. (TOS) January 4. 1930. Sound
on disc. With Charles Bickford, Kay Johnson,
Conrad Nagel, Julia Faye.
THEME: Rich girl marries doomed man so she can
inherit money. But the man is freed and the girl
learns to love him.
EASY GOING (C-AT) -
With William Haines, Katherine Moylan.
THEME: A new type of Western comedy, with a
romantic and adventurous background.
FATHER’S DAY (CD-AT) ....
Sound on disc and film. With Elliott Nugent, Louis
Mann. Mary Doran, Leila Hyams, Robert Montgom-
ery, Jeanne Wood, Francis X. Bushman, Jr.
•FREE AND EASY (C-AT) —
(R) March 22, 1930. Sound on disc and film.
With Buster Keaton. Anita Page. Trixie Friganza,
Robert Montgomery, Marion Schilling, Gwen Lee.
THEME: Story of a girl who seeks fame in Holly-
wood, with a manager who is continually getting
into trouble.
GAY NINETIES, THE (CD-AT)
Sound on disc and film. With Marion Davies, Law-
rence Gray, Walter Catlett, J. L. Bartlett.
THEME: A story dealing with the loves of the
famous Florodora Sextette of 40 years ago.
•GIRL IN THE SHOW, THE (CD-AT) 5163 7574
(R) August 31. 1929. (TOS) August 31. 1929.
Sound on film and disc. With Bessie Love and
Charles King.
THEME: A girl who gets jealous because she is
taken from the star role and marries the manager
to get revenge on him.
GOOD NEWS (MC-AT) -
Sound on disc and film. With Mary Lawlor, Stan-
ley Smith, Bessie Love, Gus Shy, Cliff Edwards,
Delmer Daves.
THEME: A fast musical comedy adapted from the
stage hit of the same name.
•GIRL SAID ‘NO.* THE (CD-AT) 8382
(R) March 15, 1930. Sound on disc. With Wil-
liam Haines, Leila Hyams, Phyllis Crane, Wil-
lard Mack.
THEME: Misadventures of a young college gradu-
ate seeking to establish himself in the business
world, and to win the girl of his choice.
•HALLELUJAH (DA-T) - 6579 9555
(R) November 30, 1929. (TOS) January 18, 1930.
Sound on disc. With Nina Mae McKinney, William
Fountaine, Daniel L. Haynes, Harry Gray, Fannie
April 5, 1930
Bell De Knight, Everett McGarrity, Victoria Spivey.
Milton Dickerson.
THEME: A singer, accused of murder, turns evan-
gelist and preaches against the type of girl he once
loved.
•HER OWN DESIRE (D-AT) — - 5850
(R) December 27, 1929. (TOS) January 4. 1930.
With Norma Shearer, Robert Montgomery, Lewis
Stone, Belle Bennett, Ernest Torrence.
HIGH ROAD, THE (CD-AT)
With Ruth Chatterton, Ralph Forbes. Basil Rathbone,
Moon Carroll, Cyril Chadwick, Nance O'Neill.
•HIS GLORIOUS NIGHT (D-AT) 5353 7173
(R) September 28, 1929. (TOS) October 26. 1929.
Sound on film and disc. With John Gilbert,
Katherine Dale Owen. Nance O'Neil, Gustav von
Seyffertitz, Hedda Hopper, Tyrell Davis, Gerard
Barry, Madeline Seymour, Richard Carle, Eva Den-
nison.
THEME: A princess, who dismisses her lover be-
cause he is of peasant birth, only to learn after-
wards that he is a respected military officer of means.
HOLLYWOOD REVUE (MC)...- 11699
(R) November 9, 1929. (TOS) November 16, 1929.
Sound on disc. With Bessie Love, Charles King,
Marion Davis, Norma Shearer, William Haines. Joan
Crawford. John Gilbert. Marie Dressier Polly Moran,
Brox Sisters. Anita Page, Buster Keaton.
THEME: A series of acts with singing, dancing,
comedy, done by the above stars.
•IDLE RICH (D-AT) - 7351
(R) .June 15. 1929. (TOS) June 22, 1929. With
Conrad Nagel, Bessie Love, Leila Hyams, Robert
Ober, James Neill, Edythe Chapman, Paul Kruger,
Kenneth Gibson.
THEME: A young chap who gives his fortune to
the poor so the family of the girl he loves will come
to an understanding with him.
IN GAY MADRID (CD-AT)
With Ramon Novarro, Dorothy Jordon, Beryl Mercer.
L. Howell.
THEME: Adventures of Spanish college students and
their loves.
•IT’S A GREAT LIFE (CD-AT) 6106 8575
(R) December 6, 1929. (TOS) January 25, 1930.
Sound on film and disc. With Duncan sisters,
Lawrence Gray, Jed Phouty, Benny Rubins.
THEME: Two sisters, one who loves the piano player,
Jimmy, the other despises him. They quarrel, but
come to realization that the three must stick to-
gether.
•KISS, THE (D-ME) — 7200
(R) November 16, 1929. (TOS) December 21, 1929.
Sound on disc. With Greta Garbo, Conrad Nagel,
Anders Randolf, Holmes Herbert, Lem Ayres, George
Davis.
THEME: A wife who shoots her husband to save a
man she loves. She is acquitted by the jury, but
finally admits that she did the killing.
•LAST OF MRS. CHEYNEY, THE (D-AT)6484 8651
(R) July 6, 1929. With Norma Shearer. Basil Rath-
bone, George Berraud. Herbert Brunston. Hedda
Hooper, Moon Carrol, Madeline Seymour, Cyril
Chadwick, George K. Arthur, Finch Smiles. Maude
Turner.
THEME: Mrs. Cheyney marries the man who
catches her robbing.
LET US BE GAY (CD-AT) _
With Norma Shearer, Marie Dressier, Tyrell Davis,
Raymond Hackett.
THEME: Adaptation of the stage play in which a
divorced couple are unexpectedly brought together at
a Westchester house party.
•LORD BYRON OF BROADWAY (CD-AT) 7069
(R) February 23. 1930. Sound on film and disc.
With Ethelind Terry, Charles Kaley. Bennie Rubin,
Cliff Edwards. Marion Schilling.
MADAME SATAN (CD-AT) -
Sound on disc and film. With Roland Young, Regi-
nald Denny, Kay Johnson, Lillian Roth, Elsa Peter-
son.
THEME: Spectacular adventure story with musical
background and several sequences on board the Zep-
pelin.
•MAN’S MAN, A (CD-ME) - 6683
(R) May 25, 1929. (TOS) June 22, 1929. With Wil-
liam Haines, Josephine Dunn, Sam Hardy, Mae
Busch.
THEME: A soda jerker and his stage-struck wife
are fooled by phoney picture director. But this
enables them to start life anew.
•MARIANNE (CD-AT) - 6563 10124
(R) July 20. 1929. (TOS) October 19. 1929. Sound
on film and disc. With Marion Davis, Oscar Shaw.
Robert Castle, Scott Kolk, Emil Chautard, Mack
Swain, Oscar Apfel, Robert Ames.
THEME: A French nurse in the army.
MARCH OF TIME (MC-AT
Sound on disc and film. With Weber and Field. De
Wolf Hopper, Louis Mann, Marie Dressier, Trixie
Friganza, Fay Templeton. Josephine Sabel.
THEME: A revue in three sections, dealing with the
celebrities, dances and humor of the past, present
and future.
•MONTANA MOON (WMC-AT) -
(R) March 29. 1930. Sound on disc and film. With
Joan Crawford, Johnny Mack Brown, Dorothy Sebas-
tian, Benny Rubin, Cliff Edwards.
THEME: Story of a New York girl camping out in
the West, who chooses between her Eastern and her
Western suitors.
•MYSTERIOUS ISLAND (D-PT) - - 8569
(R) October 5, 1929. (TOS) November 23. 1929.
Sound on disc. With Lionel Barrymore, Jane Daly.
Lloyd Hughes, Montagu Love, Harry Gribbon, Snitz
Edward, Gibson Gowland, Dolores Brinkman.
THEME: Mysterious adventures under the sea.
•NAVY BLUES (C-AT) 6195 6936
(R) December 20. 1929. (TOS) January 18. # 1930.
Sound on film and disc. With William Haines, 'Anita
Page. Karl Dane. J. C. Nugent, Edythe Chapman,
Wade Boteler.
THEME: A sailor's day leave on shore. He meets
the girl and they're married.
•NOT SO DUMB (CD-AT)...- 6875
(R) January 17, 1930. (TOS) February 13. Sound
on film and disc. With Marion Davies, Elliot Nugent,
Raymond Hackett, Franklin Pangborn. Julia Faye,
William Holden. Donald Ogden Stewart, Sally Starr,
George Davis.
THEME: A nice, but dumb girl, whose mouth gets
her into endless trouble.
EXHIBITORS HERALD-WORLD
9
April 5, 1930
•OUR MODERN MAIDENS (D-PT) 6978
(R) August i4. 1929. (TOS) November 9. 1929.
Sound on disc. With Joan Crawford, Rod La Roque,
Douglas Fairbanks. Jr., Anita Page. Edward Nugent,
Josephine Dunn, Albert Gran.
THEME: A girl who falls in the wrong path with
a boy who don't love her.
•PAGAN, THE (D-ME) 7150 7359
(R) April 27, 1929. With Ramon Novarro, Renee
Adoree, Dorothy Janis, Donald Crisp.
THEME: A young trader and orphan girl fall in
love only to have the girl's guardian try to separate
them. Their affair goes through.
•REDEMPTION (D-AT)
(R) April 5, 1930. Sound on disc and film. With
John Gilbert, Eleanor Boardman, Renee Adoree, Con-
rad Nagel.
THEME: A debauche atones for his wayward life by
a noble sacrifice.
ROGUE SONG (Musical Romance-AT) 9723
Sound on disc and film. With Lawrence Tibbett,
Catherine Dale Owen, F. Lake, Laurel and Hardy.
THEME: Story of a bandit chief who woos by means
of his glorious voice.
ROMANCE (D-AT)
With Greta Garbo, Gavin Gordon, Lewis Stone.
THEME: Adaptation of the stage play, dealing with
the love of an actress for a clergyman.
•SHIP FROM SHANGHAI, THE (D-AT) 6225
(R) January 31, 1930. Sound on film and disc.
With Louis Wolheim, Conrad Nagel, Carmel Myers,
Holmes Herbert, Zeffie Tilbury. Ivan Lindow, Jack
MacDonald.
THEME: A half-crazed sailor piloting a ship on
which are many people.
SINGER OF SEVILLE (D-AT)
Sound on disc and film. With Ramon Novarro.
Dorothy Jordon, Renee Adoree, Ernest. Torrence, Nance
O'Neill, Marie Dressler.
Theme: The romantic career of a yound Spanish stu-
dent with an operatic voice.
•SINGLE STANDARD. THE (D-ME) Greta Garbo, Nils
Asther, John Mack Brown, Dorothy Sebastian. Lane
Chandler, Robert Castle, Mahlon Hamilton, Kathlyn
Williams, Zeffie Tilbury.
THEME: A girl who meets a sailor she loves. He is
called away and she marries another man. The
sailor returns, but against her wishes the girl sticks
to her husband and baby.
•SO THIS IS COLLEGE (C-AT) - 6104 9143
(R) October 26, 1929. With Elliott Nugent, Robert
Montgomery, Sally Starr.
THEME: Two college pals who get into a quarrel
over a girl. But they succeed in winning the
championship football game.
•SPEEDWAY (CD-ME) - 6962
(R) September 7. 1929. Sound on disc. With Wil-
liam Haines, Anita Page, Ernest Torrence, John
Miljan, Karl Dane.
THEME: A youth who win9 the first victory for
an old racing veteran. And also the girl.
•SPIES (MEL) -- — - 7999
(R) June 15, 1929. With Rudolph Klein Rigge,
Gerda Maurus, Lien Deyers, Louis Ralph, Craighall
Sherry. Willy Fritsch, Lupu Pick.
THEME: A criminal with a strong gang tries to
run a German city. But you “can't beat the law.”
•SPITE MARRIAGE (C-ME) - - 7047
(It) April 6, 1929. With Buster Keaton, Dorothy
Sebastian, Edward Earle, Leila Hyams, William
Bechtel, John Bryon.
THEME: A girl who marries a man she doesn't love
just to spite another man. But she learns to love
her husband.
•THIRTEENTH CHAIR (MEL-AT) - 5543 6571
(R) October 12, 1929. Sound on film and disc. With
Conrad Nagel, Leila Hyams, Margaret Wycherly,
Helen Milliard, Holmes Herbert, Mary Forbes, Bela
Lugosi, John Davidson, Charles Quartermaine, Moon
Carol.
THEME: A murder trial in which the guilty person
is found after a hard battle.
♦THIS MAD WORLD (D-AT)
(R) May 3, 1930. Sound on disc and film. With
Basil Itathbone, Kay Johnson, Louise Dresser.
THEME: A drama during the world war as seen
from the German side.
•THUNDER (D-ME) .. - 7783
(R) June 25, 1929. (TOS) August 17, 1929. With
Lon Chaney, James Murray, Phyllis Haver, George
Duryea, Francis Morris, Wally Albright.
THEME: An old engineer who loves his work, but
is put on the retired role when his eyes weaken.
Then he comes to the aid of thousands of helpless
people and rescues them from a flood. He gets his
old job back again.
•TRAIL OF ’98 (D-ME) 8799
(R) January 5, 1929. (TOS) March 23. 1929. With
Dolores Del Rio. Harry Carey, Tully Marshall, Raph
Forbes, Tenen Holtz, Karl Dane, George Holtz, Rus-
sel Simpson, John Down. George Cooper.
THEME: The days of the Gold Rush and the boy
who makes good to win his sweetheart.
•TRIAL OF MARY DUGAN (D-AT) 10000
(R) June 8. 1929. (TOS) July 13. 1929. Lewis
Stone, Norma Shearer, H. B. Warner, Raymond
Hackett, Lilyan Tashman, Olive Tell, Mary Doran,
DeWitt Jennings, Winfield North, Landers Stevens,
Charles Moore, Claud Allister.
THEME: A boy attorney saves his sister from Jail
by proving that she didn’t kill, as accused.
•UNTAMED (D-AT) - 5348 7911
(R) November 23, 1929. (TOS) December 14, 1929.
With Joan Crawford. Robert Montgomery, Ernest
Torrence, Holmes Herbert, John Miljan. Gwen Lee.
Edward Nugent, Don Terry. Gertrude Astor, Milton
Famey, Lloyd Ingram, Grace Cunard, Tom O’Brien,
Wilson Benge.
THEME: The escapades of a girl, reared in the
South Seas, who is brought to New York by her
guardian.
•VIKING. THE (D-Synchronized) 8186
(R) November 2,8. 1929. (TOS) October 26. 1929.
All Technicolor. ' With Pauline Starke, Donald Crisp,
LeRoy Mason. Anders Randolf. Richard Alexander,
Harry Lewis Woods. Albert MacQuarrie, Roy Stewart,
Torhen Meyer, Claire MacDowell, Julia Swayna
Gordon.
THEME: A story of the tenth century revolving
around the explorations of Lief Ericson.
•VOICE OF THE CITY, THE (D-AT) ...» 7427
(R) April 13. 1929. (TOS) May 18, 1929. With
Robert Ames, Willard Mack, Sylvia Field, James
Farley, John Miljan, Clark Marshall, Duane Thomp-
son, Tom McGuire, Alice Moe, Beatrice Banyard.
THEME : An accused murderer escapes Jail, and
in the incidents which follow the real criminal is
discovered.
•WHERE EAST IS EAST (D-TME) - 6500
(R) May 4. 1929. (TOS) June 15. 1929. With Lon
Chaney, Lupe Velez, Estelle Taylor, Lloyd Hughes,
Louis Stem, Mrs. Wong Wing.
THEME: The story of a faithless mother and wife,
and the efforts of her husband, a trapper of wild
animals, to protect his daughter from a fate similar
to his own.
•WILD ORCHIDS (D-ME) - 9235
(R) February 23, 1929. (TOS) February 23, 1929.
With Greta Garbo. Lewis Stone, Nils Asther.
THEME: A husband, prompted by the importunities
of his estranged wife, kills a tiger, thus saving the
life of his wife's lover. His heroism renews the love
of his wife for him.
•WISE GIRLS (CD-AT) - 8818
(R) September 25, 1929. Sound on disc and film.
With Elliott Nugent, Norma Lee, Roland Young, J.
C. Nugent, Clara Baldnick, Marion Shilling, Leora
Spellman, James Donlan.
THEME: A family comedy revolving around two
sisters desirous of marriage, a testy old father, and
a young man, brave at heart but not in spirit.
♦WOMAN RACKET (D-AT)
(R) January 24, 1930. Sound on disc and film.
With Tom Moore. Blanche Sweet. Sally Starr, Bobby
Agnew, John Miljan, Tenen Holtz, Lew Kelly. Tom
London. Eugene Borden, John Bryon, Nita Martan,
Richaid Travers.
THEME: A wife deserts her husband to return to
the life of a cabaret entertainer. She becomes in-
volved in criminal machinations, but through her
husband, a detective, the case is solved and she re-
turns to him.
♦WONDER WOMAN (D-TME) 6835 8796
(R) July 31. 1929. (TOS) August 17, 1929. With
Lewis Stone, Leila Hyams, Peggy Wood, Harry Myers,
Sarah Padden, George Fawcett, Blanche Frederici,
Wally Albright, Jr., Carmencita Johnson, Anita
Louise Fremault, Dietrich Haupt, Ullric Haupt, Jr.
THEME: The story of a famous composer, who,
financially embarrassed, finds solace in his former
sweetheart. Jn the death of his wife, however, ho
finds the inspiration for his greatest works.
Paramoimt-Publix
Silent Sound
♦APPLAUSE (D-AT) 6896 7066
(R) January 4. 1930. WTith Helen Morgan, Joan
Peers, Fuller Mellish, Jr., Henry Wadsworth, Jack
Cameron, Dorothy Cumming.
THEME: The story of a girl who is born as her
father dies in the electric chair for murder, and
the sacrifice the girl makes for her mother.
•BATTLE OF PARIS (D-AT) 6202
(R) November 30, 1920. With Gertrude Lawrence,
Charles Ruggles, Walter Petrie, Gladys Dy Bois,
Arthur Treacher, Joe King.
THEME: A Paris street singer, after the theft of a
wallet from an artist, returns it to him and the two
fall in iove, only to have their happiness broken by
the war and an American dancer. An injury to the
artist, however, reunites the sweethearts.
BEHIND THE MAKEUP (D-AT) 6364
(R) January 11. 1930. With Hal Skelly, Fay Wray,
William Powell. Kay Francis, Paul Lukas, E. IT.
Calvert, Agostino Borganto.
THEME: The tragic death of an actor, whose thiev-
ing proclivities break the heart of his teammate, re-
unite the teammate and his first love, the girl who
had married the unscrupulous actor.
•BETRAYAL (D-ME) 6492 6641
(R) May 11. 1929. With Emil Jannings, Gary Coop-
er, Esther Ralston, Jada Weller, Douglas Haig, Bodil
Rosing.
THEME: The tragedy of a Swiss girl, forced into
marriage, and the man whom she really loved but
could not wed.
•BURNING UP (CD-AT) 5333 5251
(R) February 1. 1930. Sound on film. With Richard
Arlen. Mary Brian. Tully Marshall, Charles Sellon,
Sam Hardy, Francis McDonald.
THEME: An automobile race, with events leading
up to it, between an unscrupulous driver and one
whose integrity cannot be questioned, the latter win-
ning the girl of his choice.
CHARMING SINNERS (D-AT) - 6164
(R) August 17. 1929. With Ruth Chatterton. Clive
Brook, Mary Nolan, William Powell, Laura Hope
Crews, Florence Eldridge, Montagu Love, Juliette
Crosby, Lorraine Eddy, Claude Allister
THEME: The story of a wife who uses a former
sweetheart to discipline her husband.
♦TONG WAR (Mel-AT) - 7145 7081
(R) March 23, 1929. With Wallace Beery, Flor-
ence Vidor. Warner Oland, Jack McHugh. Jack
Oakie, Tetsu Komal, Frank Chew, Mrs. Wing, Feter
Morrison, Freeman Wood.
THEME : A story of Chinese tong wars.
CLOSE HARMONY (CD-AT)...- -...6271
(R) April 13, 1929. With Charles (Buddy)) Rogers,
Nancy Carroll, Harry Green, Jack Oakie, Richard
(Skeets) Gallagher, Matty Roubert, Ricca Allen,
Wade Boteler, Baby Mack, Oscar Smith, Greta Gran-
stedt, Gus Partos.
THEME: An amusing story of a master of ceremony
and his sweetheart, a dancer at the theatre at which
he is employed.
COCOANUTS, THE (MC).... _ 8613
(R) August 3, 1929. With the Four Marx Brothers,
Mary Eaton, Oscar Shaw, Katherine Francis, Mar-
garet Dumont, Cyril Ring, Basil Ituysdael, Sylvan
Lee, Gamby-llale and Foster Girls.
♦DANCE OF LIFE, THE (CD-AT-S) 7488 10619
(R) September 7. 1929. Sound on disc. With Hal
Skelly, Naucy Carroll. Dorothy Revier. Ralph Tlieador.
Charles D. Brown, A1 St. John, May Boley, Oscar
Levant, Gladys Du Bois, James T. Quinn, Janies
Farley, George Irvin.
THEME: An engrossing story of the vicissitudes of
backstage life.
♦DANGEROUS CURVES (CD-AT) 6539 7278
(R) July 13, 1929. With Clara Bow. Richard Arlen,
Kay Francis, David Newell, Anders Randolph, May
Boley, T. Roy Barnes, Joyce Compton, Charles D.
Brown, Stuart Erwin, Jack Luden.
THEME: A story of the white tops and two of its
performers, a bareback rider and a tight rope walker.
•DANGEROUS PARADISE (D-AT)..._ 5434 5244
(R) February 22, 1930. Sound on film. With
Nancy Carroll, Richard Arlen, Warner Oland, Gus-
tave von Seyffertitz.
THEME: The experience of a girl, a member of a
night club orchestra and a wealthy guest of the
club who, against odds, outwit three unscrupulous
men seeking to kidnap the girl.
DANGEROUS WOMAN. A (Mel-AT) 6643
(R) May 18. 1929. With Baclanova, Clive Brook,
Neil Hamilton. Clyde Cook, Leslie Fenton, Snitz
Edwards.
THEME: The infidelity of a wife, and the efforts
of a man to save his brother from entanglements
with her.
•DARKENED ROOMS (My-AT) ~ 60C6
(R) November 23, 1929. With Evelyn Brent, David
Newell, Neil Hamilton, Doris Hill, Gale Henry. Wal-
lace MacDonald, Blanche Craig, E. H. Calvert,
Sammy Bricker.
THEME: A story revolving around a fake medium
racket.
•DIVORCE MADE EASY (CD-AT) -. 5270 5386
(R) July 6, 1929. With Douglas MacLean, Mare
Prevost. Johnny Arthur, Frances Lee, Dot Farley,
Jack Duffy, Buddy Watles, Hal Wilson.
THEME: A humorous plot, with a husband and
wife endeavoring to frame an escapade which will
give them a divorce.
DOCTOR’S SECRET, THE (D-AT) 5823
(R) January 26, 1929. With Ruth Chatterton, H.
B. Warner, John Loder, Robert Edeson, Wilfred Noy,
Ethel Wales, Nanci Price, Frank Finch- Smiles.
THEME: A drama of marital life, with a doctor,
through his clever story, as a mediator between hus-
band and wife.
DUMMY, THE (Mel-AT) - - 5357
(R) March 9, 1929. With Ruth Chatterton, Fred-
erio March, John Cromwell, Fred Kohler, Mickey
Bennett, Vondell Darr, Jack Oakie, ZaSu Pitts,
Richard Tucker, Eugene Pallette.
THEME: A drama in which an estranged husband
and blackmailers are involved in a kidnaping plot.
•FASHIONS IN LOVE (D-AT) 6024 6325
(R) June 29, 1929. With Adolphe Menjou, Fay
Compton. Miriam Seegar, John Miljan. Joan Stand-
ing, Robert Wayne, Russ Powell, Billie Bennett,
Jacques Vanaire.
THEME: The wife of one and the husband of an-
other announce a double divorce and marriage, and
by so doing win back the love of their respective
mates.
♦FAST COMPANY (CD-AT) - 6459 6863
(R) September 14, 1929. Sound on disc. With
Jack Oakie, Richard (Skeets) Gallagher, Evelyn
Brent, Gwen Lee.
♦FOUR FEATHERS, THE (D-ME) 7472
(R) December 28, 1929. With Richard Arlen, Fay
Wray, William Powell, Clive Brook, Theodore von
Eltz, Noah Beery, Zack Williams, Noble Johnson,
George Fawcett.
THEME: The tribulations, and final victdfy, of a
young man overcome by cowardice.
GENTLEMEN OF THE PRESS (D-AT) 7176
(R) May 4, 1929. With Walter Huston, Katherine
Francis, Charles Ruggles, Betty Lawford, Norman
Foster, Duncan Pewarden, Lawrence Leslie.
THEME: A story, tragic in its development, bearing
out the newspaper code, “the paper must go to
press.”
♦GLORIFYING THE AMERICAN GIRL (MC).678G 7727
(R) December 7, 1929. With Mary Eaton. Edward
Crandall. Olive Shea, Dan Healy, Kaye Renard,
Sarah Edwards. In revue scenes, Eddie Cantor,
Helen Morgan, Rudy Yalee.
THEME: A girl’s ambitions carry her to the pin-
nacle in Broadway shows.
♦GREEN MURDER CASE, THE (My-AT) 6383
(R) August 31, 1929. With William Powell, Flor-
ence Eldridge, Ullrich Haupt, Jean Arthur, Eugene
Pallette, E. H. Calvert. Gertrude Norman, Lowell
Drew, Morgan Farley, Brandon Hurst, Augusta Bur-
mester, Marcia Harriss, Mildred Golden, Mrs. Wil-
fred Buckland, Helena Phillips, Shep Camp, Charles
E. Evans.
THEME: Several members of a family are killed,
and . Well, Philo Vance ferrets out the mur-
derer.
♦HALF WAY TO HEAVEN (D-AT) 5179 6254
(R) December 14, 1929. With Charles (Buddy)
Rogers, Jean Arthur, Paul Lucas. Helen Ware, Oscar
Apgel, Edna West, Irvin Bacon. A1 Hill, Lucille
Williams, Richard French, Freddy Anderson, Nestor
Aber, Ford West, Guy Oliver.
THEME: A circus story in which a conniving
aerialist loses, not only his job, but the girl he is
trying to win.
HOLE IN THE WALL. THE (My-AT) 5850
(R) April 27, 1929. With Claudette Colbert, Edward
G. Robinson, David Newell, Nelly Savage, Donald
Meek, Alan Brooks. Louise Closser Hale, Katherine
Emmet, Marcia Kagno, Barry MacoUum, George Mc-
Quarrie, Helen Crane.
THEME: A girl, supposedly a member of a kidnap-
ing band, aids the police in capturing the gang and
in returning a stolen child to his home.
•HOMECOMING (D-ME) - 8156 8156
(R) February 16, 1929. With Lars Hansen, Dita
Parlo, Gustav Frohlich.
THEME: The story of a man who returns home only
to find his wife in love with his best friend.
HONEY (CD-AT) 6701
(R) March 29, 1930. With Nancy Carroll, Lillian
Roth, Mitzi, Richard (Skeets) Gallagher, Stanley
Smith, Harry Green, Jobyna Howland, ZaSu Pitts,
Charles Sellon.
♦HUNGARIAN RHAPSODY: See Ufa.
•ILLUSION (CD-AT) - - , 6141 6972
(R) September 21, 1929. Sound on disc. With
Charles (Buddy) Rogers. Nancy Carroll, June Collyer,
Knute Erickson, Eugenie Besserer, Kay Francis,
Maude Turner, William McLaughlin, Katherine Wal-
lace, William Austin, Frances Raymond, Eddie Kane,
Michael Visaroff.
THEME: A story of backstage in vaudeville.
•INNOCENTS OF PARIS (D-AT-S) - 7816 6148
(R) May 25, 1929. With Maurice Chevalier, Sylvia
Beecher, Russell Simpson, George Fawcett, Mrs.
10
THE FILM BUYER SECTION
April 5, 1930
George Fawcett, John Miljan, Margaret Livingston,
David Durand, Johnny Morris.
THEME: A junk man. turned dealer in antiques,
becomes the savior of a youth whose relatives for-
sake him.
JEALOUSY (D-AT) 6107
(R) September 2S. 1929. Sound on disc and film.
With Jeanne Eagels, Frederic March. Halliwell
Hobbes, Blanche Le Clair, Henry Daniell. Hilda
Moore.
THEME: The struggle for love induced by three
persons — an artist, a rich man and the sweetheart of
the artist.
‘KIBITZER (CD-AT) 6569 7273
(R) January 11, 1930. Sound on disc. With Harry
Green, Mary Brian, Neil Hamilton, David Newell.
THEME: A humorous series of experiences result-
ing from stock market transactions and love.
LADIES LOVE BRUTES (D-AT)
(R) April 26, 1930. With George Bancroft, Frederic
March, Mary Astor, Stanley Fields.
LADY LIES, THE (CD-AT) 7004
(R) September 21, 1929. Sound on disc. With Wal-
ter Huston. Claudette Colbert, Charles Ruggles.
l'atricia Deering, Tom Brown, Betty Garde, Jean
Dixon, Duncan Penwarden. Virginia True Boardman,
Verne Deane.
THEME: Two children intervene between father and
relatives, and the father, a widower, marries the
girl of his choice, bringing happiness to his family.
LAUGHING LADY. THE (D-AT) 7391
(It) December 28, 1929. With Ruth Chatterton,
Clive Brook.
‘LETTER, THE (D-AT) 5778 5490
(R) April 13, 1929. (TOS) May 18. 1929. With
Jeanne Eagels, O. P. Heggie, Reginald Owen, Her-
bert Marshall, Irene Brown, Lady Tsen Mei, Tamalti
Toshivvara.
THEME: Written words in the form of a letter
raise havoc in the lives of certain members of the
British colony in Singapore.
‘LOOPING THE LOOP (D-ME) 6676 6769
(R) March 16. 1929. With Werner Kraus, Jenny
Jugo, Warwick Ward, Gina Manes.
THEME: A storv concerning clowns and acrobats,
and the fickle attitude toward love, and then the
deep realization of true love.
‘LOVE DOCTOR, THE (CD-AT) 5503 5378
IR) October 5, 1929. Sound on disc. (TOS) Octo-
ber 19, 1929. With Richard Dix. June Collyer, Mor-
gan Farley, Miriam Seegar, Winfred Harris, Lawford
Davidson, Gale Henry.
THEME: Doctor Sumner determines that love shall
not interfere with his career, but Grace and Vir-
ginia are in love with him.
•LOVE PARADE. THE (D-AT) 7094 10022
(R) January IS, 1030. Sound on disc. With Maurice
Chevalier. Jeanette MacDonald, Lupino Lane, Lillian
Roth, Edgar Norton. Lionel Belmore. Albert Roc-
cardi, Carleton Stoclidale. Eugene Palette, Russell
Powell, Margaret Fealy, Virginia Bruce.
THEME: Almost a fairy story of a prince charm-
ing and a lovely queen.
‘MAN I LOVE. THE (D-AT) 6524 6669
(R) May 25. 1929. (TOS) May 25, 1929. With
Richard Arlen. Mary Brian. Baclanova, Harry Green.
Jack Oakie, Pat O’Malley, Leslie Fenton, Charles
Sullivan, William Vincent.
THEME: A prize-fight story.
‘MARRIAGE PLAYGROUND, THE (CD-AT) 6610 7182
(R) December 21, 1929. (TOS) December 21, 1929.
With Mary Brian, Frederic March. Lilyan Tashman.
Huntley Gordon, Kay Francis, William Austin.
Seena Owen. Little Mitzi. Billy Seay. Philippe de
Lacey, Anita Louise, Ruby Parsley, Donald Smith,
Jocelyn Lee, Maude Turner Gordon, David Newell.
THEME : The theme deals with one of Cupid’s
vagaries.
MEN ARE LIKE THAT (CD-AT) .5467
(R) March 22, 1930. With Hal Shelly. Doris Hill,
Charles Sellon Clara Blandiclt, Morgan Farley,
Helen Chadwick. William B. Davidson, Eugene Pal-
ette, George Fawcett.
THEME: The sunny side of American family life,
presented humorously and humanly.
•MIGHTY, THE (D-AT) 6097 6802
(R) November 10, 1929. (TOS) November 16. 1929:
January 11. 1930. With George Bancroft. Esther
Ralston. Warner Oland, Raymond Hatton, Dorothy
Itevier. Morgan Farley. O. P. Heggie, Charles Sel-
lon, E. II. Calvert. John Cromwell..
THEME: A gunman returns from the war a hero,
and remains a hero.
MYSTERIOUS DR. FU MANCHU. THE (My-AT) 7663
(R) August 10, 1929. (TOS) August 20. 1929.
With Warner Oland. Jean Arthur, Neil Hamilton.
O. P Heggie. William Austin, Claude King, Charles
Stevenson. Noble Johnson, Evelyn Selbie. Charles
Biblvn, Donald McKenzie, Lawford Davidson. Lask
Winters, Charles Stevens. Chapel Dosset, Tully
Marshall.
A Chinese picture with most of the action taking
place in London.
NOTHING BUT THE TRUTH (CD-AT) 725G
(R) ADril 20, 1929. (TOS) April 27. 1929. Richard
Dix, Berton Churchill. Loyis John Bartels, Ned
Sparks, Wynne Churchill. Helen Kane, Dorothy Hall,
Madeline Grey, Nancy Ryan.
THEME: A sparkling comedy in winch truth plays
a most painful part.
POINTED HEELS (D-AT) 5689
(R) December 21. 1929. With William Powell, Fay
Wray, Helen Kane. Richard "Sheets” Gallagher. Phil-
lips Holmes. Adrienne Dore, Eugene Palette.
THEME: A story of the stage.
‘RAINBOW MAN, THE (D AT) 8500
(R) May IS. i929. (TOS) June 22, 1929. With Ed-
die Dowling, Marian Nixon, Frankie Dario, Sam
Hardy, Lloyd Ingram, George Hayes.
THEME: In which Rainbow Ryan proves himself
worthy of a girl’s love, and the love of a boy, to
whom he plays father.
‘RETURN OF SHERLOCK HOLMES, THE (DAT)
6378 7012
(It) October 26. 1029. Sound on disc. (TOS)
November 16, 1929. With Clive Brook. H. Reeves
Smith, Betty Lawford, Charles Hay. Phillips Holmes.
Donald Crisp. Harry T. Morey. Hubert Druce, Ar-
thur Mack.
THEME: In which Sherlock Holmes in some of his
clever disguises apprehends the villain.
‘RIVER OF ROMANCE, THE (CD-AT) 7028 7009
(R) July 29, 1929. (TOS) August 3, 1929. With
Charles (Buddy) Rogers, Mary Brian, June Collyer,
Henry B. Walthall, Wallace Beery. Fred Kohler.
Natalie Kingston. Mrs. George Fawcett, Anderson
Lawler, George Reed.
ROADHOUSE NIGHTS (CD-AT) 7202
(R) February 22, 1030. Sound-on-film. With Helen
Morgan, Charles Ruggles, Fred Kohler, Jimmy Dur-
ante, Fuller Hellish. Jr., Leo Donnelly, Tammany
i'oung, Joe King. Lou Clayton, Eddie Jackson.
THEME: A story of a newspaper reporter break-
ing into a roadhouse for a story.
‘SARAH AND SON (D-AT) 6868
(It) March 22, 1930. Witli ltuth Chatterton, Fred-
eric March, Puller Mellish, Jr., Phillip de Lacy.
THEME: A story of mother love.
‘SATURDAY NIGHT KID. THE (D-AT) .6392 6015
(It) October 26. 1929. Sound on disc. (TOS) No-
veinoer 2, 1929. With Clara Bow, James Hall,
Jean Arthur, Charles Sellon, Ethel Wales, Frank
Ross, Edna May Oliver, Heymen Meyer, Eddie Dunn,
Leone Lane, Jean Harlow.
THEME: The ever present triangle in the lives of a
boy and girl.
‘SEVEN DAYS LEAVE (D-AT) 6507 7300
(R) January 25, 1929. (TOS) February 1. 1930.
With Gary Cooper, Beryl Mercer, Dalsey Belmore.
Nora Cecil, Temple Pigett, Arthur Hoyt, Arthur
Metcalfe.
♦SLIGHTLY SCARLET (D AT) 5234 6204
(R) February 22, 1930. Sound-on-film. With Eve-
lyn Brent. Clive Brook, Paul Lukas, Eugene Palette,
Helen Ware, Virginia Bruce, Henry Wadsworth, Claud
Allister, Christiane Yves, Morgan Farley.
THEME: A charming American girl and a debonair
Englishman flirt in Paris.
‘STAIRS OF SAND (D) 4900
(R) June 8. 1929. With Wallace Beery, Jean Ar-
thur, Phillips R. Holmes, Fred Kohler, Chester
Conklin, Guy Oliver, Lillian Worth, Frank Rice,
Clarence Sherwood.
THEME: A bold bandit who finally allows the hero
and heroine to love each other without interfering.
‘STREET OF CHANCE (D-AT) 5962 7023
(R) February 8, 1930. Sound-on-film. With Wil-
liam Powell, Jean Arthur, Kay Francis, Regis
Toomey. Stanley Fields, Brooks Benedict, Betty Fran-
cisco, John Risso, Joan Standing, Maurice Black, Irv-
ing Bacon.
THEME: The story of the all-absorbing power in
a man’s life — gambling.
STUDIO MURDER CASE, THE (My-AT) 6500
(R) June 1, 1929. (TOS) June 22, 1929. With _
Neil Hamilton, Warner Oland, Frederic March, Flor-
ence Eldridge, Doris Hill. Eugene Palette, Chester
Conklin, Lane Chandler, Gardiner James, Guy Oliver,
E. H. Calvert, Donald MacKenzie.
THEME: Richard Hardell, who has won a chance in
a motion picture, is found murdered on the stage
set. The murderer is foimd out and the innocent
girl acquitted.
•SWEETIE (CD-AT) - 6303 8859
(R) November 2. 1929. (TOS) December 7, 1929.
With Nancy Carroll, Stanley Smith, Helen Kane.
Joseph Depew, Jack Oakie, William Austin, Stuart
Erwin, Wallace MacDonald, Aileen Manning.
THEME: A high school picture in which football
plays a big part.
•THUNDERBOLT (DAT) 7311 8571
(R) June 22. 1929. (TOS) August 3, 1929. With
George Bancroft, Richard Arlen, Fay Wray, Tully
Marshall. Eugenie Besserer. James Spottswood. Fred
Kohler, Mike Donlin, S. S. R. S. Stewart. George
Irving, Robert William Thorne, E. H. Calvert, King
Tut.
THEME: An underworld gangster who swears re-
venge. and finally goes to his death with a great
understanding.
VAGABOND KING, THE (D-TME) 9413
(R) April 19. 1930. With Dennis King. Jeanette
MacDonald, O. P. Heggie, Lillian Roth, Warner
Oland, Arthur Stone, Thomas Ricketts.
THEME: Based on the life of Francois Villon, a
Parisian poet who lived in the 15th century.
•VIRIGNIAN. THE (D-AT) 7404 8717
(R) November 9. 1929. (TOS) January 18, 1930.
With Gary Cooper, Walter Huston, Richard Arlen,
Mary Brian, Chester Conklin, Eugene Palette, E. H.
Calvert, Helen Ware, Victor Potel. Tex Young, Charles
Stevens.
THEME: A rustler type of western, with Texas as
the setting. A typical story of the cattle ranches
in the latter half of the nineteenth century.
‘WELCOME DANGER (C-AT) 10796 ^ 9955
(R) October 19 1929. Sound on disc, (TOS)
January 18, 1930. With Harold Lloyd, Barbara
Kent, Noah Young, Charles Middleton. William Wal-
ling.
‘WHEEL OF LIFE (D-AT) 5305 5153
< It ) June 15. 1929. (TOS) July 6. 1929. With
Richard Dix, Esther Ralston, O. P. Heggie. Arthur
Hoyt. Myrtle Stedman. Larry Steers, Regis Toomey,
Nigel de Brulier.
THEME’ A soldier saves a girl, unhappily married,
from drowning, and in the end marries her, after
her husband is killed in battle.
WHY BRING THAT UP (CD-AT) 6124 7882
(R) October 12, 1929. Sound on disc. (TOS) No-
vember 2, 1929. With Moran and Mack. Evelyn
Brent. Harry Green. Bert Swor, Freeman S. Wood.
Lawrence Leslie, Helene Lynch, Selmer Jackson,
Jack Luden. Monte Collins, Jr., George Thompson,
Eddie Kane. Charles HaR.
•WILD PARTY, THE (CD-AT) 6036 7167
<R) April 5. 1920. (TOS) April 13. 1929. With
Clara Bow. Frederic March, Mareeline Day, Shirley
O’Hara. Jack Lucien, Jack Oakie. Arthur Rankin,
Lincoln Stedman. Joyce Compton. Ben Hendrmks,
Jr Jack Redmond, Adrienne Dore. Jean Lorraine,
Virginia Thomas. Kay Bryant, Alice Adair, Amo
Ingram, Renee Whitney. Marguerite Cramer.
THEME: A story of an exclusive girls school and
a handsome professor.
‘WOLF OF WALL STREET, TH E (D- AT) JI396 6810
(R) February 9, 1929. (TOS) March 16, 1929.
With George Bancroft, Baclanova, Paul Lukas, Nancy
Carroll. Lane Chandler, Brandon Hurst, Paul Guerts-
man, Craufurd Kent.
THEME: Wall street and the money madness that
possesses the men who work in it, with the Stock
Exchange as the background.
♦YOUNG EAGLES (D-AT) 6710 6406
(R) April 5 1930. With Charles (Buddy) Rogers
Jean Arthur. Paul Lukas, Stuart Erwin, Frank
Ross, Jack Luden. Freeman Wood, Gordon De Main,
George Irving, Stanley Blystone.
THEME : An air epic.
Pathe
Silent Disc Film
AWFUL TRUTH. THE (CD-AT) 6229 6124
(It) August 10. 1929. (TOS) September 7. October
19, 1929. With Ina Claire, Henry Daniels, Theo-
dore Von Eltz, Paul Harvey. Blanche Frederick
Judith Vosselli, John Roche.
THEME: Quarrels and Jealousy result in divorce,
with neither the wife nor the husband desiring it.
Amends are made, they remarry and sail for Paris
on their second honeymoon.
♦BIG NEWS (My-AT) 6950 6130 6028
(R) September 7. 1929. With Robert Armstrong,
Carol Lombard, Tom Kennedy, Warner Richmond.
Wade Boteler, Sam Hardy, Charles Sellon, Robert
Dudley.
THEME: A newspaperman is discharged for alleged
drunkenness, is threatened with divorce and is framed
by a gang. He is ultimately vindicated of any
wrong doing.
♦CAPTAIN SWAGGER ( D-Synchronized)63l2 6312
(R) October 14. 1928. With Rod LaRocque, Sue
Carol, Richard Tucker, Victor Potel, Ulrich Haupt.
THEME: A story of the aftermath of the world
war, with an American aviator, both in war and in
civil life, the nemesis of a German warrior.
♦FLYING FOOL, THE (D-AT) 6700 6839 6764
(R) June 23. 1929. With William Boyd, Marie
Prevost, Russell Gleason, Tom O’Brien.
THEME: The story of two brothers, one an aviator,
and their escapades in love. .
♦FORTY-FIVE CALIBRE WAR (W) 4790
(R) February 17, 1929. With Don Coleman, Ben
Corbett, A1 Hart, Edward Jones. Duke R. Lee, Floyd
Ames, Jeanette Loff, Murdock MacQuarrie, Orin
Jackson.
THEME: The dispersal of bandits who have been
robbing the homes of settlers wins for the rescuer
the love of Ills childhood sweetheart.
♦GERALDINE (CD-Synchronized) 5959 5587
(R) January 20. 1929. With Eddie Quillan, Marion
Nixon, Albert Gran, Gaston Glass.
THEME: A young man, assigned to an old mission
by the father of a girl, finds that he loves the girl,
and after unpleasant experiences, wins her.
♦GODLESS GIRL. THE (D-AT) 9019 9328
(R) March 31. 1929. With Lina Basquette, Marie
Prevost, George Duryea, Noah Beery, Eddie Quillan.
Mary Jane Irving. Julia Faye, Viola Louie, Emily
Barrye, Clarence Burton, Dick Alexander, Kate Price,
Hedwig Reicher.
THEME: Inmates of a reformatory win their free-
dom through their heroism during a fire.
GRAND PARADE. THE (D-AT. S) 7650 7450
(It) February 2. 1930. (TOS) February S. 1930.
With Helen Twelvetrees, Fred Scott, Richard Carle,
Marie Astaire, Russell Powell, Bud Jamieson, Jimmy
Adams.
TIIEME: A minstrel, who has surrendered to drink,
stages a comeback after his marriage and ig the hit
of the show.
HER PRIVATE AFFAIR (D-AT) 5662 6543 6440
(R) October 5. 1929. (TOS) November 9, 1929,
January 18, 1930. With Ann Harding, Harry Ban-
nister, Kay Hammond, William Orlamond, Lawford
Davidson, Elmer Ballard, Frank Reicher.
THEME: A stoiy of blackmail and murder, and the
part they play in bringing together again a judge
and his estranged wife.
♦HIGH VOLTAGE (D-AT) 5518 5837 5743
(R) June 10, 1929. With William Boyd, Owen
Moore, Carol Lombard, Diane Ellis, Billy Bevan,
Phillips Smalley.
THEME: Events transpiring while stranded in a
mountain blizzard win freedom for a man and a
woman who have found themselves in the arms of
the law.
♦HIS FIRST COMMAND (D-AT) _.5577 5995 5850
(R) January 19. 1930. With William Boyd, Dorothy
Sebastian. Gavin Gordon, Helen Parrish, Alphonz
Ethier, Howard Hickman, Paul Hurst. Jules Cowles,
Rose Tapley, Mabel Van Buren, Charles Moore.
♦KING OF KINGS ( D-Synchronized) 10196 13500
(R) September 30. 1928. With H. B. Warner,
Jacqueline Logan, Dorothy Cummings, Ernest Tor-
rence, Joseph Schildkraut, Robert Edeson, Sidney
D’Albrook. Rudolph Schildkraut. Sam DeGrasse. Vic-
tor Varconi, William Boyd. Matt Moore, Julia Faye,
Kenneth Thomson, Alan Brooks.
LUCKY IN LOVE (AT, S) 6987 6870
(R) August 17. 1929. With Morton Downey, Betty
Lawford. Colin Keith -Johnson. Halliwell Hobbs, J. M.
Kerrigan, Richard Tabor. Edward O’Connor, Mary
Murray. Mackenzie Ward. Louis Sorin, Sonia Karlov,
Tyrell Davis, Elizabeth Murray.
THEME : A musical romance. A young American
singer of Irish descent, wins the hand of the daughter
of an impoverished earl, who is on the verge of losing
his castle.
MOTHER’S BOY (AT, S) 7533 7423
(R.) May 12. 1929. With Morton Downey, Beryl
Mercer. John T. Doyle, Brian Donlevy, Helen
Chandler, Osgood Perkins, Lorin Raker, Barbara Ben-
nett. Jennie Moskowitz, Jacob Frank, Louis Sorin,
Robert Glecker, Tyrell Davis, Allan Vincent, Leslie
Stowe.
THEME: A musical romance. A youth, accused of
stealing his father's savings, becomes the protege of
a wealthy society woman and later the lead in a
musical revue, events which lead to his vindication.
♦NOISY NEIGHBORS (CD-Synchronized)5735 5735
(R) January 27, 1929. With Eddie Quillan. Alberta
Vaughn. Quillan Family. Theodore Roberts. Ray Hal-
lor. Russell Simpson, Robert Perry, Mike Donlin,
Billy Gilbert.
THEME: A comedy drama, with the Quillan Family
performing their vaudeville stunts.
♦OFFICER O’BRIEN (D-AT) 5449 6776 6740
(R) February 15, 1930. With William Boyd, Ernest
Torrence, Dorothy Sebastian. Clyde Cook. Russell
Gleason, Paul Hurst, Arthur Houseman, Ralf
Harolde.
♦OFFICE SCANDAL (D-Synchronized) 6511 6511 6511
(R) March 3. 1929. (TOS) July 27. 1929. With
Phyllis Haver. Leslie Fenton. Raymond Hatton,
Margaret Livingston, Jimmy Adams, Jimmy Aldine.
THEME: A “sob sister" on a newspaper, though
losing an assignment to cover a big murder story,
is eventually responsible for its solution.
♦OH YEAH! (CD-AT) 5657 7001 6890
'(R) October 19. 1929. (TOS) October 26, 1929.
With Robert Armstrong. James Gleason, ZaSu Pitts,
April 5, 1930
EXHIBITORS HERALD-WORLD
II
Patricia Caron, Bud Fine, Frank Hagney. Harry
Tyler, Paul Hurst.
THEME: Two hoboes, one accused of a theft in
a railroad town, wring a confession from the real
thief, but find themselves in a hospital as the result
of a wreck. This reunites them with their sweet-
hearts.
♦PARIS BOUND (D-AT) 6684 6783 6684
(It) August 3. 1929. (TOS) August 10, 1929.
With Ann Harding. Frederic March, George Irving,
Leslie Fenton, Hallam Cooley, Juliette Crosby, Char-
lotte Walker, Carmelita Geraghty, Ikla Chase.
THEME : A husband and wife, their marriage re-
sented by former sweethearts, become estranged, only
to learn that their love is too great to permit of
divorce.
♦RACKETEER. THE (D-AT) 6935 6118 6119
(It) November 9, 1929. With Robert Armstrong,
Carol Lombard. Roland Drew, Jeanette Loff. Paul
Hurst, John Loder.
THEME: The killing of a gangster by police brings
love into the life of a young violinist who had
been befriended by the gangster.
♦RED HOT RHYTHM (MC) 5783 6981 6981
(R) November 23, 1929. With Alan Hale, Walter
O’Keefe, Kathryn Crawford. Josephine Dunn, An.ta
Garvin, Ilka Chase.
THEME: The romantic escapades of a song plugger
and a music publisher.
♦RICH PEOPLE (CD-AT) 6306 7122 7074
(It) January 5, 1930. (TOS) October 19, 1929.
With Constance Bennett, Regis Toomey, Robert Ames,
Mahlon Hamilton, Ilka Chase, John Loder, Polly
Ann Young.
THEME: The breaking down of the barrier between
the wealthy and the common people through the
rescue of a society girl from bandits.
♦SAILOR’S HOLIDAY (CD-AT) 5299 5354 5260
(R) September 14. 1929. With Alan Hale, Sally
Eilers, George Cooper, Paul Hurst, Mary Carr.
Charles Clary.
THEME: A story of a sailor's off day.
♦SHADY LADY, THE (D-Synchronized) 5508 6132 6132
(It) January 20, 1929. With Phyllis Haver, Robert
Armstrong, Louis Wolheim, Russell Gleason.
THEME: The story of a girl who innocently be-
comes involved in a New York murder case, and
later in a smuggling plot.
♦SHOW FOLKS (CD-Synchronized) 6581 6581 6581
(R) October 21, 1929. With Eddie Quillan, Lina
Basquette, Robert Armstrong, Carol Lombard, Bessie
Bairiscale, Craufurd Kent.
♦SIN TOWN (W) .. 4554
(R) January 20. 1929. With Elinor Fair, Ivan
Lebedell', Hugh Allan, Jack Oakie.
THEME: The experiences of two buck privates, after
the war, in a village known as “Sin Town," which
is dominated by a ruffian and his gang.
♦SOPHOMORE, THE (C-AT) 5799 6653 6526
(R) August. 24, 1929. (TOS) August 24, 1929.
With Eddie Quillan, Sally O’Neil. Stanley Smith,
Jeanette Loff, Russell Gleason, Sarah Padden, Brooks
Benedict, Spec O’Donnell.
♦THIS THING CALLED LOVE (CD-AT)6687 6875 6697
(R) December 15. 1929. With Constance Bennett,
Edmund Lowe, Roscoe Karns, ZaSu Pitts, Carmelita
Geraghty, John Roche, Stuart Erwin. Ruth Taylor.
THEME: A girl who would not believe that marri-
ages were made in Heaven finds that after all real
happiness is in the arms of her husband, rather
than in the arms of other men.
RKO
Silent Sound
ALIAS FKENCH GERTIE (Mel-AT)
(A) April 20, 1930. With Bebe Daniels, Ben Lyon.
-BEAU BANDIT (CD-AT) 6169
(B) March 2, 1930. With Conrad Nagel, Doris
Kenyon
-CASE OF SERGEANT GRISCHA (D-AT) 8191
(TO February 23. 1930. With Chester Morris. Betty
Compson.
CUCVI3IOS, THE (MC) -
IF;) May 4, 1930. With Bert Wheeler. Robert
Woolsey.
-FRAMED (Mel-AT) 6136
HI) March 1C, 1930. With Evelyn Brent, R. Toomey.
-GIRL OF THE PORT (Mel-AT). 6174
III) February 2. 1930. With Sally O’Neil, M. Lewis.
WAM'K ISLAND (My-AT)
(11) May 11, 1930. With Betty Compson, Alice Joyce.
WF /.NEW WOMEN (Mel-AT)
OR) May 18, 1930. With Lowell Sherman, Alice Joyce.
WIT THE DECK (MC) 9327
'71) February 2, 1930. With Polly Walker, Jack
Oakie.
-LOVE COMES ALONG (Mel-AT) 7038
(R) January 5, 1930. With Bebe Daniels and Lloyd
Hughes.
-LOVIN’ THE LADIES (C-AT) 6139
(R) April 6. 1930. With Richard Dirt, Lois Wilson.
SECOND WIFE (Mel-AT) 6 58
(R) February 9, 1930. With Conrad Nagel, Betty
Compson.
-SEVEN KEYS TO BALDPATE (C-AT) 6579
(R) January 12, 1930. With Richard Dix. M.
Seegar.
Sono Art-World Wide
Silent Sound
BIG FIGHT, THE (CD-AT) 7300
(R) August 1, 1929. Sound on disc and film. With
“Big Boy” Guinn Williams, Lola Lane, Stephin
Fetchit, Ralph Ince, Wheeler Oakman.
BLACKMAIL (My-AT 7136
(R) October 1929. Sound on disc and film. With
Donald Calthrop, Anny Ondra, John Longden.
THEME: A mystery drama of London’s Scotland
Yards.
BLAZE O’GLORY ACD-AT) 8800
(R) December 1929. Sound on disc and film. With
Eddie Dowling, Betty Compson, Henry Walthall.
Frankie Darro.
COCK O’ THE WALK (CD-AT) 6890
(R) May 1, 1930. Sound on disc and film. With
Joseph Schildkraut, Myrna Loy, Olive Tell, Edward
Peil. Wilfred Lucas.
DUDE WRANGLER, THE (CW-AT) 6200
(R) July, 1930. Sound on disc and film. With
Lina Basquette, Francis X. Bushman, Clyde Cook,
George Duryea, Ethel Wales.
FIGHTING FOR THE FATHERLAND (War Picture) ...6000
(R) April 1930. Synchronized. With cast cf promi-
nent Germans engaged in the world war.
THEME: This war story presents actual shots from
the front.
GREAT GABBO (D-AT) 9959
(R) October 1929. Sound on disc and film. (TOS)
December 21, 1929. With Erich von Stroheim, Betty
Compson, Margie Kane.
THEME: The rise and fall of a great ventriloquist.
HELLO SISTER (CD-AT) 6500
(R) January 1930. Sound on disc and film. With
Lloyd Hughes, Olive Borden. George Fawcett.
KITTY (D-ME) 8300
(R) June 1929. Sound on disc and film. With
Estelle Brody, John Stuart, Marie Ault, Dorothy Cum-
ming.
MIDNIGHT DADDIES (C-AT) 5644
(R) August 1929. Sound on disc and film. With
Harry Gribbon. Andy Clyde, Alma Bennett.
PICCADILLY (D-Synchronized) 8CO0
(R) July 1929. (TOS) August 24. 1929. With Gilda
Gray, Anna May Wong, Jameson Thomas.
RENO (D-AT) 7000
(R) September 1, 1930. Sound on disc and film.
With Ruth Roland, Kenneth Thompson, Montagu
Love, Sam Hardy.
THEME: A story of America's divorce haven, and
adapted from Cornelius Vanderbilt, Jr.’s novel of
the same title.
TALK OF HOLLYWOOD (CD-AT) 6586
(R) December 1929. Sound on disc and film. With
Nat Carr, Fay Marbe, Hope Sutherland.
UP THE CONGO (Lecture) 5800
(R) December 15, 1929. With African natives.
THEME: A novelty jungle picture.
WHAT A MAN! (CD-AT) 6890
(R) June 1, 1930. Sound on disc and film. With
Reginald Denny, Miram Seegar.
Talking Picture Epics
Silent Sound
ACROSS THE WORLD WITH MR. AND
MRS. MARTIN JOHNSON (PT, M) 8208
(B) September 1, 1930. Sound on film.
THEME: Mr. and Mrs. Martin Johnson and three
boy scouts who visited them in Africa. Cannibals,
animals, and natives of various countries. An
authentic adventure picture.
-SIMBA (Synchronized) 7380 7595
(R) January 1, 1929. Sound on disc and film.
THEME: Mr. and Mrs. Martin Johnson noth natives
and animals of British East Africa.
HUNTING TIGERS IN INDIA (PT, M) 8920
(R) January 1, 1930. Sound on disc and film.
THEME: Commander G. M. Dyott and animals
and natives of India in an authentic adventure film
BREAKUP. THE (PT. M) 4900
(R) May 15, 1930. Sound on film.
THEME: Captain Jack Robertson and dog, Skooter,
in an Alaskan adventure picture.
WILD MEN OF KALIHARI (PT, M) 530o
(R) May 15, 1930. Sound on film.
THEME: Dr. Ernest Cadle and natives and animals
of the Kalihari desert in an authentic adventure film
LOST GODS (PT, M) 6000
Sound on film.
THEME: Cound Khun De Prorok and natives in a
romance of archeology in the Carthaginian district.
Tiffany Productions
Silent Sound
-BROADWAY FEVER (CD) 54|2
(R) January 1. 1929. With Sally O’Neii, Roiaind
Drew, Corliss Palmer.
"HIGH TREASON (D-AT) 8263
With Benita Hume, Basil Gill, Jameson Thomas,
Humberston Wright.
THEME: Spectacular forecast of love and life in
1940.
♦JOURNEY’S END (D-AT)
(R) About April 1. 1930. With Colin Clive, Ian
Maclaren. Anthony Bushel! . David Manners, Billy
Bevan. Charles Gerrard, Robert A’Dair, Thomas
Whitely, Jack Pitcairn. Warner Klinger.
THEME: R. C. Sheriff's world famed play of the
war.
♦LOST ZEPPELIN. THE (D-AT) 6882
(R) December 20, 1929. Sound on disc and film.
(TOS) February 13. 1930. With Conway Tearle,
Virginia Valli, Ricardo Cortez.
THEME: A Zeppelin lost in the antarctic, and a
man's sacrifice.
♦LUCKY BOY (CO-PT) 8708
(R) February 4. 1929. Sound on film. With George
Jessel, Margaret Quimby, Gwen Lee, Richard Tucker.
Gayne Whitman, Mary Doran, Rosa Rosanova, Wil-
liam Strauss.
THEME: Comedy drama of a boy’s struggles to
become a star.
♦MAMBA (D-AT) ’ 7014
(R) March 10, 1930. Sound on disc. All Techni-
color. With Jean Hersholt, Eleanor Broadman, Ralph
Forbes.
THEME: The revolt of South African natives against
a bestial plantation owner.
♦MEDICINE MAN. THE (CD-AT)
With Jack Benny, Betty Bronson, Eva Novak. Billy
Butts, Georgie Stone, Tom Dugan. Will Walling, E.
A. Warren.
THEME: Elliott Lester’s stage play. The conquests
of a medicine show proprietor with small town
belles.
♦MIDSTREAM (D-PT) 7472
(R) July 29, 1929. Sound film. With Ricardo Cor-
tez, Claire Windsor, Montagu Love. Helen Jerome
Eddy, Larry Kent.
THEME: Society drama on the order of “Faust."
♦MISTER ANTONIO (D-AT) 6985
(R) October 1, 1929. Sound on disc and film. With
Leo Carrillo, Virginia Valli, Gareth Hughes, Frank
Reicher.
THEME: An adaptation of Booth Tarkington’s play.
♦MOLLY AND ME (CD-PT) ... 8200
(R) March 15, 1929. Sound on film. With Belle
Bennett, Joe E. Brown, Alberta Vaughn, Charles
Byers.
THEME: Comedy drama of backstage folk.
♦MY LADY’S PAST (D-PT) 8077
(R) June 1, 1929. Sound on film. With Belle Ben-
nett, Joe E. Brown, Alma Bennett, Russell Simpson.
♦NEW ORLEANS (D-PT) 6799
(R) July 1, 1929. Sound on film. With Ricardo
Cortez, Alma Bennett, William Collier, Jr.
THEME : The romance of a jockey.
♦PAINTED FACES (CD-AT) 6836
(R) November 20, 1929. Sound on disc and film.
With Joe E. Brown, Helen Foster, Barton Hepburn,
Dorothy Gulliver, Lester Cole, Richard Tucker.
THEME: A story of the love of a circus clown for
his ward.
♦PARTY GIRL (D-AT) 7401
(R) January 1, 1930. Sound on disc and film.
(TOS) January 11, 1930. With Douglas Fair-
banks, Jr., Jeanette Loff, Judith Barrie, John St.
Polis, Lucien Prival, Marie Prevost.
THEME: An expose of the “party girl" racket.
PEACOCK ALLEY (D-AT) 6060
(R) January 10, 1930. Sound on film. With Mae
Murray, George Barraud. Jason Robards, Richard
Tucker.
THEME: A society drama.
SUNNY SKIES (CD-AT)
With Benny Rubin, Marcelin Day, Rex Lease, Mar-
jorie Ivanc, Wesley Barry, Greta Granstedt.
THEME : A college musical.
♦SWELLHEAD (CD-AT)
With James Gleason, Johnnie Walker, Marion Schill-
ing, Paul Hurst.
THEME: A swell headed prize fighter who forgets
the friends of his poorer days after attaining the
heights — and his awakening.
♦TROOPERS THREE (D-AT) 7239
(R) February 15, 1930. Sound on film. (TOS)
February 22, 1930. With Rex Lease. Dorothy Gulli-
ver, Slim Summerville, Roscoe Karns.
THEME: A story of the U. S. Cavalry.
♦TWO MEN AND A MAID (D-PT)...- _...6539
(It) June 10, 1929. Sound on film. With William
Collier, Jr., Alma Bennett, Eddie Gribbon, George
E. Stone.
THEME: A story of love in the Foreign Legion.
♦WOMAN TO WOMAN (D-AT) 8065
(It) November 5. 1929. Sound in disc and film.
(TOS) November 23, 1929. With Betty Compson,
George Barraud, Juliette Compton.
THEME: A society drama.
♦WRECKER, THE (D-Synchronized) 6558
(R) August 20, 1929. Sound on disc and film. With
Carlyle Blackwell, Benita Hume, Joseph Striker,
Winter Hall.
THEME: Story of a train disaster.
UFA
(Dialog in English)
Silent Sound
•BLUE ANGEL, THE (D-AT, S)
Sound on disc and film. With Emil Jannings,
Marlene Dietrich, Rosa Valetti. Hans Albers, Kurt
Gerron. Karl Huszar-Puffy, Reinhold Bernt, Rolf
Mueller, Rolant Varno, Karl Balhaus, Hans Roth,
Gerhard Bienert, Robert Klein -Loerk, Wilhelm Diegel-
mann, Ilse Fuerstenberg. Eduard von Winterstein.
THEME: An elderly professor, in order to save his
pupils from the wiles of an entertainer in a water-
front saloon, becomes her companion, and they wea.
Their home is the center of wild parties, and even-
tually they are arrested for huge debts.
♦HEART’S MELODY (D-AT, S)
Sound on disc and film. With Willy Fritsch, Dita
Parlo, Goery Mali, Marca Simon, Annie Mewes,
Laslo Dezsoeffy, Jlka Gruening, Juli Ligetti.
THEME: An attempt at suicide brings a renewed
romance between an Hungarian soldier and his sweet-
heart, who had been forced to submit to improprie-
ties by an avaricious landlady.
♦IMMORTAL VAGABOND (D-AT, S)
Sound on disc and film. With Liane Haid, Gustav
Froehlich, II. A. Schlettow, Karl Gerhardt.
THEME: A young composer, absenting himself from
nis home village in order to arrange for the pro-
duction of his new operetta, loses the girl of his
heart to another man. Unveiling of a monument to
his memory brings the two together again, the girl
now widowed, and they wander forth — the immortal
vagabonds.
♦LAST COMPANY, THE (D-AT. S)
Sound on disc and film. With Conrad Veidt. Karin
Evans, Erwin Kaiser, Else Heller, Maria Petersen,
Heinrich Gretler, Paul Ilenckels, Ferdinand Asper,
Martin Herzberg. Werner Schott, Dr. Ph. Manning,
W. Hiller, Ferdinand Hart. Alex. Granach, Gustav
Puettjer, Alb. Karchow. Horst von Harbou.
THEME: A tragedy of the world war, and a romance
between a Prussian captain and a French girl.
♦LOVE WALTZ (Musical Romance-AT, S)
Sound on disc and film. With Lillian Harvey,
John Batten. Georg Alexander, Lillian Mowrer,
Gertrude de Lalsky, Ludwig Diehl. Hans Junker-
mann, Victor Sehwannecke, Karl Ettlinger.
THEME: The story of the scion of a wealthy Ameri-
can automobile manufacturer who, tiring of home
life, becomes valet to a duke, and marries the duke's
sweetheart, a princess.
♦WHEN YOU GIVE YOUR HEART AWAY (C-AS)
Sound on disc and film. With Lillian Harvey. Igo
Sym, Harry Halm, Alexander Sascha, Karl Platen,
♦WHITE DEVIL (D-PT, PS)
Sound on disc and film. With Ivan Mosjukin,
Lil Dagover, Betty Amann, Fritz Alberti. Georg
Seroff, A. Chakatouny, Harry Hardt, Alexander
Mursky, Kenneth Rive, Hugo Doeblin, Alexei Bonducff,
Lydia Potechina, Henry Bender. R. Biebrach, Bobby
Burns.
THEME: A story of a leader of a rebellious band
in the Caucasian mountains, his conflict with the
Czar of Russia and his troops, prompted by the
desperado’s marriage to the Czar’s favorite dancing
girl, and the eventual mortal wounding of the leader.
12
THE FILM BUYER SECTION
April 5, 1930
Valeria Blanka, Rudolf Biebrach, Wolfgang Ruble,
Fritz Schmuck.
THEME: The story of a little orphan who, as a
stowaway on a freighter, finds love and happiness
in her marriage to the boat's captain.
•HUNGARIAN RHAPSODY (D-PS)...- 6137 6165
Distributed by Paramount-Publix. Sound on disc.
With Willy Fritsch, Lil Dagover, Dita Parlo, Fritz
Greiner, Gisella Bathory, Erich Kaiser-Tietz, Leo-
pold Kramer.
THEME: The vicissitudes of a romance between
a peasant girl and a count, who is a gay young
officer of the Honved Hussars.
United Artists
Silent Sound
ABRAHAM LINCOLN (D-AT) - -
With Walter Huston, Una Merkel, Kay Hammond.
Jason Robards.
BAD ONE, THE (CD-AT) -
(R) April 12. 1930. Sound on film. With Dolores
Del Rio. Edmund Iowo, Ullrich Haupt, Don Al-
varado, George Fawcett.
BE YOURSELF (CD-AT, S) -
(R) February 8, 1930. Sound on film. With Fannie
Brice, Harry Green, Robert Armstrong, Gertrude
Astor.
CHARLATAN. THE (D-TME)... .. 5972 6506
(R) April 14, 1929. With Holmes Herbert, Rock-
cliffe Fellows, Margaret Livingston.
THEME: A magician and savant who manages to
hide his identity until the proper time.
•CLEAR THE DECKS (CD-TME) 5740 5792
(R) March 3, 1929. With Reginald Denny, Olive
Hasbrouck, Otis Harlan, Colette Merton, Lucien
Littlefield, Brooks Benedict, Robert Anderson, Elinor
Leslie.
THEME: A shipboard story of Jewel thieves and the
boy meets the girl effecting their apprehension.
•THE CLIMAX (D-AT) .. 5013 5974 5846
(R) January 26, 1930. With Jean Hersholt,
Kathryn Crawford, Henry Armetti, LeRoy Mason.
John Reinhardt, William Worthington, George Gilles-
pie. Ervin Renard, Jean Bordet.
•COHENS AND KELLYS IN ATLANTIC
CITY 7752 7400
(R) March 17, 1930. With George Sidney. Mack
Swain, Vera Gordon, Kate Price, Cornelius Keere,
Nora Lane. Virginia Sale, Tom Kennedy.
THEME: Bathing suit manufacturers and a beauty
contest, in which a $25,000 prize rehabilitates busi-
ness.
•COHENS AND KELLYS IN SCOTLAND (F-AT) 7437
(R) March 17, 1930. With George Sidney, Charlie
Murray, Vera Gordon, Kate Price, E. J. Ratcliffe,
William Colvin, Lloyd Whitlock.
BRIDE 66 (MC) ~
With Jeanette MacDonald, John Garrick. Joe E.
Brown, Joseph Macauley, Robert Chisholm, ZaSu
Pitts. Carroll Nye.
HELL HARBOR (D-AT) — — .8354
(R) March 22. 1930. Soimd on film. With Lupe
Velez, Jean Hersholt, John Holland, A. St. John.
HELL’S ANGELS (D-AT)
With Ben Lyon. James Hall. Jane Winton, Thelma
Todd. John Darrow.
THEME: The airman and his part in the world
war.
ONE ROMANTIC NIGHT (CD-AT)
(R) May 3. 1930. Sound on film. With Lillian
Gish. Conrad Nagel. Rod ha Rocuue, Marie Dressier.
O. P. Heggie.
THEME: This formerly was "The Swan.”
PUTTIN’ ON THE RITZ (MC) 7883
(R) March 1. 1930. Sound on film. With Harry
Richman, Joan Bennett. James Gleason, Lilyan Tash-
man.
THEME: The story of a musical comedy and night
club star who. with success, deserts his former com-
panions and teammates, only to return to them when
bad booze blinds him.
RAFFLES (Mel-AT)
With Ronald Coleman, Kay Francis, Frances Dayde.
Bramwell Fletcher.
WHAT A WIDOW (CD-AT) —
(R) July 19. 1930. Sound on film. With Gloria
Swanson. Owen Moore. Ian Keith, Margaret Liv-
ingston.
Universal
Silent Disc Film
•ALL QUIET ON THE WESTERN FRONT (D-AT)
(R) 1930. With Louis Wolheim, Lewis Ayers. John
Wray Slim Summerville, Russell Gleason, William
Bakewell. Walter Brown Rogers. Ben Alexander, Owen
Davis, Jr., Heinie Conklin, Bodil Rosing. ZaSu Pitts.
Lucille Powers, Edwin Maxwell. Bertha Mann. Arnold
Lucy, Joan Marsh, Yola D’Avril, Poupee Andriot.
THEME: An epic of the world war, showing its
effects on the younger generation drawn in before
they had actually grown to manhood.
•BARNUM WAS RIGHT (F-AT) .._.43I6 5042 4928
(R) September 22, 1929. With Glenn Tryon, Merna
Kennedy, Otis Harlan, Basil Radford. Isabelle Keith,
Lew Kelly, Clarence Burton. Gertrude Sutton.
THEME: Poor boy wants to marry rich girl. Leases
old estate, hunts for hidden treasure, house blows
up in the end but the boy gets the girl.
•BEAUTY AND BULLETS (W) 4791
With Ted Wells, Duane Thompson, Jack Kennedy,
Wilbur Mack.
THEME: Girl finds brother member of gang of rob-
bers which has robbed stage coach.
•BODY PUNCH, THE (D) - 4786
(R) July 14. 1929. Jack Dougherty, Virginia Brown
Faire, George Kotsonaros, Wilbur Mack, Monte Mon-
tague.
THEME: The story of a stolen bracelet and a terrific
fight between the accused and the real culprit.
•BORDER WILDCAT. THE (W) 4279
(R) May 12, 1929. With Ted Wells, Kathryn Mc-
Guire.
THEME: A sheriff determines to shut up a gambling
joint on the border.
•BORN TO THE SADDLE (W) 4126
(R) March 10. 1930. With Ted Wells, Duane Thomp-
son, Leo White. Merrill McCormick, Byron Douglas,
Nelson McDowell.
TPIEME: An eastern millionaire and his daughter are
rescued from outlaws by a wealthy Chicago broker
posing as a cowboy.
•BROADWAY (D-AT) 8597 9635 9661
(R) February 15, 1929. (TOS) November 16, 1929.
With Glenn Tryon. Merna Kennedy, Evelyn Brent,
Thomas E. Jackson, Robert Ellis, Paul Porcasi,
Otis Harlan, Leslie Fenton. Arthur Houseman. Betty
Francisco. Edythe Flynn, Florence Dudley, Ruby Mc-
Coy. Marion Lord. George Dais. Fritz Feld, George
Ovey, Albert Briscoe, Gus Parthos, Bob Roper.
THEME: Broadway hoofer reaches heights after over-
coming many obstacles. Girl dancer Is heroine.
•BURNING THE WIND (W) - 5202
(R) February 10. 1930. With Hoot Gibson. Cessare
Gravine, Virginia Brown Faire, Boris Karloff, Robert
Holmes.
THEME: The story of a son who returns from school
in the east and saves his father's homestead from
being usurped by land robbers.
•CAPTAIN OF THE GUARD (MC) -
(It) 1930. With Laura La Plante. John Boles. Sam
de Grasse, James Marcus. Lionel Belmore, Stuart
Holmes, Evelyn Hall, Claude Fleming, Murdock
MacQuarrie, Richard Cramer. Harry Burlihardt,
George Hackathorne, DeWitt Jennings.
THEME: The love story of Rouget de l'llse. com-
poser of the •‘Marseillaise’' song and Marie Marnay,
the “torch of the revolutionists."
•COLLEGE LOVE (D-AT) 6846
(R) July 7. 1929. With George Lewis. Eddie Phil-
lips, Dorothy Gulliver, Churchill Ross, Hayden Stev-
enson, Sumner Getchell.
THEME: A college football picture.
•COME ACROSS (M-TME) -..5593 5330
(R) June 30, 1929. With Lena Basquette, Reed
Howes. Flora Finch. Craufurd Kent, Gustav von
Seffertitz, Clarissa Selwynne.
THEME: A girl who wants to see the other side of
life and how she meets the man.
•COURTIN’ WILD CATS (WCD-AT) ...... 5142 5226 5118
(R) December 12, 1929. With Hoot Gibson. Eugenia
Gilbert. Harry Todd, Jos. Girard. Monte Montague,
John Oscar, Jim Corey, James Earley, Pete Morri-
son. Joe Bonomo.
THEME: Story of a hoy who is supposed to be ill,
sent to join a circus by his father. There he meets
a wildcat (the heroine) and finally subdues her.
•CZAR OF BROADWAY (D-AT) ..
(R) May 4. 1930. With John Wray, Betty Compson.
John Harron, Claude Allister, King Baggot, Wilbur
Mack, George Byron, Duke Lee, Henry Herbert.
•DAMES AHOY (F-AT) 5271 5895 5773
(R) February 9, 1930. With Glenn Tryon, Helen
Wright, Otis Harlan. Eddie Gribbon, Gertrude Astor.
THEME: Three gobs, a blonde and $500 dollars.
•DEVIL’S PIT, THE (Syn) 6268 6268 6268
(It) November 24, 1929. With entire cast made up
of natives of Maori. New Zealand.
THEME: Maori folk story.
•DRAKE CASE. THE (D-AT) 5688 6442 6448
(R) September 1. 1929. (TOS) September 21. 1929.
With Gladys Brockwell, Robert Fraser, Forrest Stan-
ley, James Crane, Eddie Hearn, Doris Lloyd, Tom
Duggan, Barbara Leonard, Bill Thorne, Francis
Ford.
THEME: Murder will out, this time in the person
of the Drake family’s attorney.
•EMBARRASSINB MOMENTS (C-AT) 5821 5320 5230
(R) February 2. 1930. With Reginald Denny,
Merna Kennedy, Otis Harlan. William Austin. Vir-
ginia Sale, Greta Granstedt. Mary Foy.
THEME: Ficticious marriage finally results in real
one.
•EYES OF THE UNDERWORLD (W) ’ 4208
(R) April 28. 1930. With Bill Cody. Sally Blane.
THEME: Wealthy sportsman falls in love with pub-
lisher's daughter, whose father is lulled by gangsters.
Gangsters capture girl and sportsman rescues her.
•FIGHTING LEGION. THE (WCD-AT) 6161 6900
(R) April 6, 1930. With Ken Maynard. Dorothy
Dwan. Harry Todd, Frank Rice, Tarzan the horse,
Les Bates.
•GIRL ON THE BARGE (D-TME) 6908 7510
(R) February 3, 1929. With Jean Hersholt. Sally
O'Neil, Malcolm McGregor. Morris McIntosh, Nancy
Kelly. George Offerman. Henry West. Rex.
THEME: The hectic life of the daughter of a barge
skipper.
•GIRL OVERBOARD (D-TME) 7531 7391
(R) July 28, 1929. With Mary Philbin. Fred Mac-
kaye, Otis Harlan, Edmund Breese, Francis Mc-
Donald.
THEME: In which a girl is rescued from drowning,
marrying the man who saves her.
•GRIT WINS (W) 4596
(R) January 27, 1930. With Ted Wells. Kathleen
Collins. A1 Ferguson, Buck Connors, Nelson Mc-
Dowell, Edwin Moulton.
THEME: Oil is discovered, and things begin to hap-
pen.
•HARVEST OF HATE (W) 4719
With Jack Perrin, Helen Foster, Tom London, Rex.
•HELL’S HEROES (D-AT) 5836 6289 6148
(R) January 5. 1930. With Charles Bickford, Ray-
mond Hatton, Fred Kohler. Fritzi Ridgeway.
THEME: Three bandits and a baby girl.
•HIDE OUT (C-AT) 5227
(R) March 30. 1930. With James Murray. Kathryn
Crawford. Carl Stockdale, Lee Moran, Edward Hearn,
Robert Elliott.
•HIS LUCKY DAY (CD-TME) 5603 6713
(R) .Tune 30, 1929. With Reginald Denny, LoRayne
Duval, Otis Harlan, Eddie Phillips, Cissie Fitz-
gerald. Harvey Clark. Tom O'Brien.
THEME: A young real estate agent who finally sells
two mansions.
•HOOFBEATS OF VENGANCE (W) 4525
(R) June 16, 1929. With Jack Perrin, Helen Foster.
A1 Ferguson. Starlight, Rex.
THEME: Northwest Mounted Police and a horse who
locates band of smugglers.
•HOLD YOUR MAN (C-AT) 5023 5921 5794
(R) September 15. 1929. With Laura La Plante,
Scott Kolk, Eugene Borden. Mildred Van Dorn.
THEME: After several misunderstandings, man finds
he is still in love with his wife.
•IT CAN BE DONE (CD-TME) 6090 6560
(R) March 24, 1930. With Glenn Tryon, Sue Carol,
Richard Carlyle, Jack Egan, Tom O'Brien.
THEME: Jerry, clerk in a publishing concern, im-
personates his boss, sells the manuscript written by
the girl’s father, and all Is well.
KETTLE CREEK (W-AT)
(It) June 22, 1930. With Ken Maynard, Kathryn
Crawford.
•KING OF JAZZ (MC). - -
(R) 1930. With Paul Whiteman, John Boles, Jean-
ette Loff, Laura La Plante, Glenn Tryon, Merna
Kennedy, Kathryn Crawford, Otis Harlan, Slim Sum-
merville, Stanley Smith, George Sidney, Charlie Mur-
ray, Billy Kent, Grace Hayes, the Sisters G. Rhythm
Boys, Brox Sisters, George Chiles, Jaques Cartier,
Wynn Holcomb, A1 Norman, Frank Leslie. Jeanie
Lang, Charles Irwin. Paul Howard, Walter Bre.nnan,
Marian Statler, Don Rose, Tommy Atkins Sextet,
Nell O'Day, Wilbur Hall, John Fulton, Russell
Markert Dancers, Hollywood Beauties.
•KING OF THE CAMPUS (CD-AT) -
With George Lewis. Dorothy Gulliver. Eddie Phil-
lips, Hayden Stevenson, Churchill Ross, Collette Mer-
ton.
KING OF THE RODEO (W)...- ...5509
(R) January 20. 1930. With Hoot Gibson, Kathryn
Crawford. Slim Summerville, Charles K. French,
Monty Montague, Joseph W. Gerard.
THEME : A Montana kid who would rather break
ponies than go to college.
•LARIAT KID, THE (W) 5247
(R) June 23. 1929. With Hoot Gibson, Ann Christy,
Cap Anderson, Mary Foy, Francis Ford, Walter
Brennan, Andy Waldxon, Bud Osborne, Joe Bennett,
Jim Corey.
THEME: A determined hero, a mountain cabin, a
girl and kidnappers.
•LAST PERFORMANCE (D-AT).. 5800 5628 5999
(R) October 13, 1929. With Conrad Veidt, Mary
Philbin, Leslie Fenton, Fred MacKaye, Anders Ran-
dolph, Sam. de Grasse, George Irving, Wm. H. Turner,
Eddie Boland.
THEME: A magician sacrifices the love he held for
his assistant, and finally sacrifices his life.
•LONESOME (CD-TME) 6142 6761
(R) January 20, 1930. With Glenn Tryon, Barbara
Kent.
THEME: A fellow and girl who are just working
along without life meaning very much to them, and
then they fall in love.
•LONG, LONG TRAIL, THE (W-AT) .5286 5495 5331
(R) October 27, 1929. With Hoot Gibson, Sally
Eilers, Kathryn McGuire, James Mason, Walter
Brennan, Archie Ricks.
THEME: A waster makes good and finally marries
his employer's daughter.
•LUCKY LARKIN (W-AT).... 5779 5897 5875
(R) March 2, 1930. With Ken Maynard, Nora
Lane. Tarzan the horse, James Farley, Harry Todd,
Charles Clary.
•MAN, WOMAN, AND WIFE (D-ME) 6589
(R) January 13, 1929. With Norman Kerry, Paul-
ine Starke, Marion Nixon, Kenneth Harlan. Crau-
furd Kent, Byron Douglas.
THEME: A man returns from war a coward, and not
being able to return home, he leaves the way clear
for his army pal to marry his wife.
•MELODY LANE (D-AT) 6350
(R) July 21, 1929. With Eddie Leonard, Josephine
Dunn, Rose Coe, George Stone, Huntley Gordon.
THEME: A vaudeville team, man and wife, separate
becauso the wife does not want the baby daughter
to grow up in vaudeville atmosphere. They are re-
united again finally.
•MISSISSIPPI GAMBLERS (D-AT) 5825 5506 5384
(R) November 5, 1929. (TOS) November 16. 1929.
With Joseph Schildkraut, Joan Bennett, Carmelita
Geraghty, Alec B. Francis, Otis Harlan, Billy Welch.
Charles Moore, Gertrude Howard.
THEME: River boats and a gambler who finds the
girl of his dreams.
•MODERN LOVET (CD-TME) 5730 6501
(R) July 14, 1929. With Charley Chase, Jean Her-
sholt, Kathryn Crawford, Edward Martindel.
THEME: Husband, wife and overalls, a hurried trip
to catch the boat on which his wife is sailing for
France, and a taxi collision, which results in a
reunion.
•MOONLIGHT MADNESS (D-AT)
(R) June 22, 1930. With John Boles, Jeanette Loff.
•MOUNTED STRANGER (W-AT) 5554 5905 5896
(R) February 16. 1930. With Hoot Gibson, Louise
Lorraine, Francis Ford, Malcolm White, James Coney.
THEME : Heroine is wounded in saving her lover
from rival gang, but she finally recovers, and villain
is slain.
•MOUNTAIN JUSTICE (W-AT) 6748
(R) 1930. With Ken Maynard. Kathryn Crawford,
Otis Harlan, Paul Hurst, Les Bates.
THEME: Ranch owner's son. aided by heroine,
avenges his father's death. Cowboy songs and humor
prominent in picture.
•NIGHT RIDE (D-AT) 5418
(R) January 12. 1930. (TOS) January 25, 1930.
With Joseph Schildkraut, Barbara Kent, Edward G.
Robinson, George Ovey, Hal Price, Ralph Welles,
Harry Stubbs, DeWitt Jennings.
THEME: A newspaper reporter taken for a ride by
gangsters, but he escapes, and gets commended by
his chief for his story.
•ONE HYSTERICAL NIGHT (C-AT)._...5268 5383 5279
(R) October 6, 1929. With Reginald Denny. Nora
Lane, E. J. Ratcliffe. Slim Summerville, Fritz Feld,
Lloyd Whitlock, Leo White, Rolfe Sedan.
THEME: Jealous aunt tries to get $2,000,000 in-
heritance away from nephew by making him appear
insane, but the plot fails.
•PARADE OF THE WEST (WC-AT) 5582 6906 6785
(R) January 19, 1930. With Ken Maynard, Gladys
McConnell, Otis Harlan, Jackie Hanlon, Frank Rice.
THEME: A wild west show, a horse named Man
Killer, a villain, a hero and a girl.
•PHANTOM OF THE OPERA (My-PT) 8382
(R) December 15. 1929. (TOS) February 13. 1929.
With Lon Chaney, Mary Philbin, Norman Kerry,
Arthur E. Carewe, Virginia Pearson. Snitz Edwards,
Gibson Gowland, Bernard Siegel, Caesare Gravina,
Edith Yorke.
THEME: Mystery concerning a beautiful singer at
L' Opera in Paris.
•PLUNGING HOOFS (W) .. 4344
(R) April 14, 1929. With Jack Perrin, Barbara
Worth, J. P. McGowan, David Dunbar, Rex.
THEME: A wild horse gets trapped. A man and
girl plan different ways of freeing him, and in doing
so get trapped themselves by love.
EXHIBITORS HERALD-WORLD
13
April 5, 1930
•POINTS WEST (W) - — 5491
With Hoot Gibson, Alberta Vaughn, Frank Campeau,
Jack Raymond, Martha Franklin, Milt Brown, Jim
Corey.
THEME: A son's revenge for the death of his father,
a rancher, by an ex-convict.
•RIDIN’ KID (W-TME) -
(R) 1930. With Hoot Gibson.
•ROARING ADVENTURE (W)
With Jack Hoxie, Mary McAllister,
Francis Ford.
Marin Sais,
THEME: A rancher’s son, who lives in the East,
visits his father, and while there, breaks up a gang
of cattle thieves and finds the girl of his heart.
•ROARING RANCH (W-AT) ..
(R) April 27, 1930. With Hoot Gibson. Sally Eilers,
Wheeler Oakman, Bobby Nelson, Frank Clark, Leo
White.
THEME: Hero foils villian’s attempt to rob him of
rich oil lands, after they set Are to his ranch build-
ings.
•SCANDAL (D-TME) .. - —.6475 6675
(R) May 4, 1929. (TOS) June 13, 1929. With Laura
La Plante, John Boles, Jane Winton, Huntley Gor-
don, Nancy Hover, Eddie Phillips, Julia Swayne Gor-
don.
THEME : A society whirl, including polo and a
murder.
•SENOR AMERICANO (W-AT) 5418 6592 6450
(R) November 10, 1929. With Ken Maynard,
Kathryn Crawford, J. P. McGowan. Gino Corrado,
Tarzan the Horse, Frank Beale. Frank Yaconnelli.
THEME: Young American wins the heart of a
Spanish girl by saving her father from losing his
ranch because of a crooked land dealer.
•SHANGHAI LADY (CD-AT)..._ 5847 6043 5936
(R) November 17, 1929. (TOS) December 7. 1929.
With Mary Nolan, James Murray, Wheeler Oakman,
Anders Randolph, Yola D'Avril, Mona Rico, Jimmie
Leong, Irma Lowe, Lydia Yeamans Titus.
THEME: Two people, a man and a girl who have
strayed from the straight and narrow And love in
spite of odds, which reforms them.
•SHANNONS OF BROADWAY (C-AT) . .5653 6278 6155
(R) December 8, 1929. With James Gleason, Lucille
Webster Gleason, Mary Philbin, James Breedon,
Harry Tyler, Helen Mehrmann, Slim Summerville,
Tom Kennedy, Walter Brennan. Alice Allen, Robert
T. Haines.
THEME : A Broadway musical comedy team buys
an hotel in a little New England town, and after
many tribulations, sell it for $25,000.
•SHOW BOAT (D-AT) 10290 11772
With Laura La Plante, Joseph Schildkraut, Emily
Fitzroy. Otis Harlan, Helen Morgan, Jane La Verne,
Alma Rubens, Jack McDonald, Neely Edwards.
THEME: A story of the Mississippi.
•SKINNER STEPS OUT (AT) 6645 6652 6521
(R) November 24, 1929. With Glenn Tryon, Merna
Kennedy, E. J. Ratcliffe, Burr McIntosh, Lloyd
Whitlock, Kathryn Kerrigan, Edna Marian.
THEME: Skinner Anally wins the position which
he makes his wife believe he has.
•SMILING TERROR, THE (W)...- 4525
(R) June 30, 1929. With Ted Wells, Derelys Perdue,
A1 Ferguson, Red Osborne.
THEME: In which a gold mine is "salted" and sold
for real, and the later discovery that there really
is gold in it.
•SONGS OF THE SADDLE (W-AT)
(R) June 29, 1930. With Ken Maynard, Doris Hill.
•STORM, THE (D-AT)
(R) May 4, 1929. With Lupe Velez, William Boyd,
Paul Cavanaugh, Joseph de Grasse, Tom London,
Ernest Adams.
•YOUNG DESIRE (D-AT) -
(R) April 20, 1930. With Mary Nolan, William Jan-
ney, Mae Busch, Ralph Harrold, Claire McDowell,
George Irving.
THEME: Dancing girl in carnival show gives up
marriage with college youth rather than ruin his
career, and dies in spectacular leap from balloon,
freeing the man she loves.
Warner Brothers
(Sound Pictures are on disc only)
Silent Sound
AVIATOR, THE (CD-AT) 6743
(TOS) January 18, 1930. With Edward Everett Hor-
ton, Patsy Ruth Miller. Armand Kaliz, Johnny
Arthur, Lee Moran, Edward Martindel, Phillips
Smalley, William Norton Bailey.
•ARGYLE CASE, THE (Mel-AT) - ...7794
(TOS) August 31, 1929. With Thomas Meighan, H.
B. Warner, Gladys Brockwell, Lila Lee, Bert Roach.
•CONQUEST (D-AT) 4706
(R) January 19, 1929. (TOS) January 12, 1930.
With Monte Blue, Lois Wilson. H. B. Warner, Tully
Marshall.
THEME: A duel in an airplane for the love of a
girl, with the loser jumping overboard to his death
after his machinations have failed to eliminate her
sweetheart.
DESERT SONG, THE (MC) 11.034
(R) May 11. 1929. (TOS) June 8. 1929. With John
Boles, Charlotte King. Louise Fazenda. Edward Mar-
tindel, Jack Pratt, Otto Hoffman, John Miljan. De
Elliott, Myma Loy.
THEME: A musical tale of robbers bold, digulses
effective, and love mystified. The locale is the desert,
and the Riff troops gallop through many scenes.
•DISRAELI (D-AT) - 8044
(R) November 1, 1929. (TOS) December 14, 1929.
With George Arliss, Joan Bennett, Anthony Bush-
nell, Doris Lloyd.
THEME: Historical drama of the life of the one-
time prime minister of England and author.
•DUMBBELLS IN ERMINE (CD-AT)
(R) May 10, 1930. With Robert Armstrong, Barbara
Kent, Beryl Mercer, James Gleason, Claude Gilling-
water, Julia Swayne Gordon, Arthur Hoyt, Mary Foy.
THEME: Comedy-drama adapted from the stage play,
"Weak Sisters," by Lynn Starling.
‘EVIDENCE (T) ...
(TOS) October 26, 1929. With Pauline Frederick,
Lowell Sherman, Conway Tearle.
THEME: A lawyer believes the evidence against his
wife instead of believing her.
•FAME (T-D)
With Dolores Costello.
•FROM HEADQUARTERS (D-TME) 6323
(R) June 6. 1929. With Monte Blue, Edmund Breese,
Ethlyne Claire, Guinn Williams, Lionel Belmore,
Henry B. Walthall, Gladys Brockwell, Eddie Gribbon,
Pat Hartigan, John Kelly, Otto Lederer, William
Irving, Pat Somerset.
•FROZEN RIVER (D-TME) 5482
(R) May 25. 1929. With Rin-Tin-Tin. Davey Lee,
Lew Harvey, Nina Quartaro, Duane Thompson, Joseph
Swickard, Frank Campbell.
•GAMBLERS. THE (D-AT) 4844 6611
(R) June 29, 1929. (TOS) August 24, 1929. With
Lois Wilson, II. B. Warner. Jason Robards, George
Fawcett, Johnny Arthur, Frank Campeau, Pauline
Garon, Charles Sellon.
THEME: A story of Wall Street, from the Charles
Klein stage play.
THEME: Conflict of two men for love Of the same
girl whose choice is not made until the storm reveals
it to her.
•TIP OFF, THE (W) 4109
(R) June 2, 1929. With William Cody. George Hack-
athome, Duane Thompson, L. J. O'Connor, Jack
Singleton, Robert Bolder, Monte Montague, Walter
Shumway.
THEME: A robber finally sacrifices himself for a pal
who loves the girl he loves, after trying to double-
cross them both.
•TONIGHT AT TWELVE (CD-AT) 51/6 7051 6884
(R) September 29. 1929. With Madge Bellamy.
George Lewis, Robert Ellis. Margaret Livingston, Yera
Reynolds, Norman Trevor. Hallam Cooley, Madeline
Seymour, Don Douglas, Josephine Brown.
THEME: "Tonight at twelve” written nn a letter
causes some dissension in the Keith family, but ex-
planations straighten out the matter.
•TRAILING TROUBLE (W-AT) 5431
(R) March 23, 1930. Hoot Gibson, Margaret
Quinby, Pete Morrison, Olive Young, William McCall.
THEME: Adventures of cowboy in city where ne
saves. Chinese girl from gang of ruffians and returns
to ranch where plot against him is exposed.
•UNDERTOW (D-AT) 6338 5132 5085
(R) February 16, 1930. With Mary Nolan, Robert
Ellis, John Mack Brown.
THEME: The wife of a lighthouse keeper thinks
she wants to run away when her husband becomes
blind, but she realizes at the end that she was wrong.
•WAGON MASTER, THE (W-ME) 5697 6519 6355
(R) September 8, 1929. With Ken Maynard. Edith
Roberts, Fred Dana, Tom Santschie, Jackie Hanlon,
Bobbie Dunn, A1 Ferguson.
THEME: A story of a wagon express, and how it
is saved from bandits; a pretty girl and the hero of
the express outfit.
•WHAT MEN WANT (D-AT) ...... ......
(R) June 1, 1930. With Pauline Starke, Ben Lyon,
Hallam Cooley, Robert Ellis, Barbara Kent, Car-
melita Geraghty.
THEME: Sister gives up the man she loves so that
the younger sister may wed him.
•WHITE OUTLAW (CW) 4830
Jack TIoxie, Marceline Day, William Welsh, Duke
Lee, Floyd Shackleford, Charlie Brinley.
THEME: A cowboy befriends a wild horse, and
breaks up a gang of horse rustlers.
•WINGED HORSEMAN, THE (W) 5544
(R) June 23. 1929. With Hoot Gibson. Ruth Elder,
Charles N. Schaeffer, Allan Forrest, Herbert Prior.
THEME: An unknown airpane persists in annoying
a ranchman, whose son finally comes from the East,
and with a bit of pretty flying, puts a stop to the
machinations of his father's enemy.
•GENERAL CRACK (D-AT) 9809
(R) January 25, 1930. Wtih John Barrymore.
•GOLD DIGGERS OF BROADWAY (MC) 9009
(R) October 5, 1929. (TOS) November 23. 1929.
With Nick Lucas, Ann Pennington, Winnie Lightner,
Conway Tearle, Nancy Welford.
•GREEN GODDESS, THE (Mel-AT) .. . 6653
(R) March 8. 1930. (TOS) February 22. 1930. With
George Arliss, Alice Joyce, H. B. Warner, Ralph
Forbes, David Tearle. Betty Boyd, Reginald Sheffield,
Nigel de Brulier, Ivan Simpson.
THEME: A suave and graceful Indian rajah plots
a charming end for three English travelers in a plane
crash — death for one, tortures for the second, and
life in his castle with him for the third — a woman.
From William Archer’s stage play.
‘HEARTS IN EXILE (D-AT) 7877
(R) August 14. 1929. (TOS) December 7, 1929.
With Dolores Costello, Grant Withers, James Kirk-
wood.
THEME: Exiled to Siberia, the picture portraying
the march Through the snowy wastes, the life of
political exiles, the domestic side of existence in the
frozen north.
•HOLD EVERYTHING (MC) - 7513
(R) May 1, 1939. With Winnie Lightner and Joe E.
Brown, Sally O'Neil, Dorothy Revier, Georges Car-
pentier, Bert Roach. Edmund Breese.
THEME: All-Technicolor production from the musi-
cal comedy of the same name, with additional mjusic
by Henderson and Brown.
•HONKY TON K (CD-AT) - 6412
(R) August 3, 1929. (TOS) August 31. 1929. With
Sophie Tucker, Lila Lee, Audrey Ferris. George Dur-
yea, Mahlon Hamilton, John T. Murray.
•HOTTENTOT, THE (CD-AT) - 7241
(R) August 10. 1929. With Edward Everett Horton.
•IN THE HEADLINES (D-AT) 6427
(R) August 31. 1929. (TOS) October 12, 1929. With
Grant Withers, Marion Nixon, Clyde Cook, Spec
O’Donnell, Edmund Breese.
THEME: The newspaper reporter, his girl friend and
the boss solve a murder, and have a great time
accomplishing it.
•IS EVERYBODY HAPPY (D-ATM)
(TOS) December 21. 1929. Ted Lewis and his band.
Also Ann Pennington and her dances.
•KID GLOVES (D-TME) . 5658 6273
(R) April 13, 1929. With Conrad Nagel, Lois Wil-
son. Edna Murphy, John Davidson, Tom Dugan, Ed-
ward Earle.
THEME: It's a great life for Kid Glove Smith, the
hijacker. All he has to do is to get into tangles
with bootleggers and get out without being straight-
ened out with a bullet.
•MADONNA OF AVENUE A (D-AT) ....5294 6461
(R) June 22, 1929. With Dolores Costello. Grant
Withers, Louise Dresser, Douglass Gerard, Otto Hoff-
man, Lee Moran.
•NOAH’S ARK (D-TME) _ 7752 9478
With Dolores Costello, George O'Brien, Noah Beery,
Louise Fazenda, Guinn Williams, Paul McAllister,
Anders Randolf, Nigel de Brulier. Armand Kaliz.
Myma Loy, William Mong, Malcolm White.
THEME: The Flood and the Ark, paralleled with
the story of modern life heading into the World War.
•MAMMY (CD-AT) - 7570
(R) May 31, 1930. With A1 Jolson, Louise Dresser.
Lois Moran, Lowell Sherman, Hobart Bosworth,
Tully Marshall, Mitchell Lewis.
THEME: Tale of a minstrel troupe and its end man,
from the story by Irving Berlin. Songs also by
Berlin.
•MAN FROM BLANKLEY’S, THE (F-AT) 6167
(R) May 24. 1930. With John Barrymore, Loretta
Young.
THEME: Drawing room farce based on the play by
F. Anstey.
•MY MAN (CD-AT) ...6136 9247
With Fannie Brice, Guinn Williams, Andre de Segu-
rola, Ann Brody, Richard Tucker, Billy Sealy, Edna
Murphy. Arthur Hoyt.
THEME: "Big Boy" i9 just a demonstrator but
Fannie’s big sister steals her from him anyway.
When Fannie gets her big chance to sing in a show,
"Big Boy" realizes his mistake as Fannie sings "My
Man" to him.
•NO DEFENSE (D-AT) 4712 5558
(R) April 6, 1929. With Monte Blue, May McAvoy,
Lee Moran, Kathryn Carver, William Tooker, William
Desmond, Bud Marshall.
THEME: The foreman takes the blame when the son
of the construction compeny chief really caused the
cheap steel lo be used in the bridge and it collapses.
But the son confesses and the foreman wins his
sister.
ON WITH THE SHOW (MC) 8864
(TOS) August 17. 1929. With Betty Compson, Sam
Hardy, Molly O’Day, Joe E. Brown, Sally O’Neil.
Louise Fazenda, William Bakewell, Purnell Pratt,
Fairbanks Twins, Wheeler Oakman, Thomas Jeffer-
son. Lee Moran, Harry Gribbon. Arthur Lake, Jose-
phine Houston, Henry Kirk, Otto Hoffman, Ethel
Walters, Harmount Four, Angelus Babe.
THEME: Two stories in one, and with Technicolor.
A musical comedy production is the background for
a backstage story.
ROUGH WATERS (D-TME)
With Rin-Tin-Tin, Jobyna Ralston, Lane Chandler,
Walter Miller.
SACRED FLAME, THE (D-TME) - 6015
(R) November 30, 1929. With Pauline Frederick.
THEME: She loves one of two brothers, and when
he's crippled and urges her to go about with the
other she comes to love him instead. The cripple's
death casts suspicion upon them, but the mother ex-
plains she innocently was the cause.
•SAP. the (CD-AT) - - 7310
(R) November 9. 1929. With Edward Everett Horton.
Patsy Ruth Miller. Franklin Pangbom, Edna Murphy,
Alan Hale, Russell Simpson, Louise Carver, Jerry
Mandy.
THEME : When the struggling inventor finds that his
brother-in-law has embezzled from the bank of which
he is a clerk, and that the cashier has done ditto,
the inventor frames a fake holdup, gets his share,
succeeds in speculations, and buys out the bank.
•SAY IT WITH SONGS (D-AT) - - 8324
(R) August 24, 1929. With A1 Jolson, Davey Lee,
Marian Nixon.
THEME: A singer who was a pugilist finds radio
station manager flirting with his wife and the man-
ager dies from the fall when the singer hits him.
Tie singer is convicted, urges his wife to divorce
him, but the son makes it all right.
•SECOND FLOOR MYSTERY. THE (My-AT)
(R) April 26. With Grant Withers, Loretta Young.
II. B. Warner, Claire McDowell. Sidney Bracy,
Craufurd Kent.
THEME: Mystery-drama based on the novel, "The
Agony Column," by Earl Derr Biggers.
SONG OF SONGS (MC) v ......11692
(R) December 28. 1929" With 77 stars, including
John Barrymore, Monte Blue, Ted Lewis, Richard
Barthelmess, Sally Blane, Irene Bordoni, Dolores
Costello, Frances Lee, Douglas Fairbanks, Jr., Frank
Fay, Winnie Lightner, Nick Lucas, Jack Mulhall,
Rin-Tin-Tin, Ben Turpin, Grant Withers.
•SKIN DEEP (D-TME) -
(TOS) October 5. 1929. With Monte Blue,
Compson, John Davidson, Tully Marshall.
•SECOND CHOICE (D-AT)
(R) January 4, 1930. With Dolores Costello.
Betty
.6150
•SHE COULDN’T SAY NO (MC) 6413
(TOS) February 22. 1930. With Winnie Lightner,
Chester Morris, Johnny Arthur, Sally Eilers, Tully
Marshall, Louise Beavers.
•SO LONG LETTY (D-AT) 5865
(R) November 16. 1929. (TOS) January 11 and Feb-
ruary 8, 1930. With Charlotte Greenwood, Bert Roach.
Grant Withers, Claude Gillingwater, Patsy Ruth
Miller, Helen Foster, Marion Byron.
•THOSE WHO DANCE (Mel-AT)
(R) April 19. With Monte Blue, Lila Lee, Betty
Compson, William Boyd, DeWitt Jennings, William
Janney, Wilfred Lucas.
THEME: Underworld melodrama based on the story
by George Kibbe Turner.
•TIGER ROSE (D-AT) - 5509
(R) December 21, 1929. With Lupe Velez, Monte
Blue.
•TIME, PLACE AND GIRL. THE (D-AT).....
(TOS) June 22, 1929. With Grant Withers, Betty
Compson, James Kirkwood. Bert Roach.
•UNDER A TEXAS MOON (MF) 7498
(R) April 1. With Frank Fay, Raquel Torres, Myrna
Loy, Noah Beery, Fred Kohler, Armida, Tully Mar-
shall.
THEME: Musical farce all in Technicolor, based on
the story by Stewart Edward White.
•WIDE OPEN (CD-AT) -
14
THE FILM BUYER SECTION
April 5, 1930
THE SHORT FEATURE
COLUMBIA
Victor Gems
( One Reel)
AT A TALKIE STUDIO, Buddy Doyle, directed by Basil
Smith. Released Aug. 14, 1929.
PARLOR PEST, Boyce Combe, directed by Basil Smith. Re-
leased Aug. 28, 1929.
(HARMONY CLUB, Geoffrey O’Hara, directed by Basil Smith.
Released Sept. 11, 1929.
LISTEN, LADY, Grace LaRue, Hale Hamilton, directed by
Basil Smith. Released Sept. 25. 1929.
ON THE BOULEVARD, Sweet and McNaughton. directed by
Basil Smith. Released Oct. 9. 1929.
BOY WANTED. Joe Phillips, directed by Basil Smith. Re-
lpnsprl Hot lqoq
OA Y OF A MAN OF AFFAIRS, A, Maurice Holland,
directed by Basil Smith. Released Nov. 6, 1929.
Silly Symphonies
( One Reel)
SKELETON DANCE. Released Aug. 29, 1929.
EL TERRIBLE TORREADOR. Released Sept. 26. 1929.
SPRINGTIME.
HELL’S BELLS.
Krazy Kat Kartoons
( One Reel)
RATSKIN. Released Aug. 15. 1929.
CANNED MUSIC. Released Sept. 12, 1929.
PORT WHINES.
SOLE MATES.
EDUCATIONAL
Mack Sennett Talking Comedies
BRIDE'S RELATIONS. THE (1363). Johnny Burke.
Thelma Hill, Andy Clyde, Johnny Burke and Thelma Hill
spend honeymoon with hick relations. 1723 ft. Released
Jan. 13. 1929.
OLD BARN, THE (1361). Johnny Burke. Thelma Hill and
Andy Clyde. Shadows and weird sounds give protagonists
high blood pressure. 1,861 ft. Released Feb. 3, 1929.
WHIRLS AND GIRLS (1364). Harry GriKOon and Andy
Clyde. Harry and Andy get mixed up in a hornet's nest
of flappers. 1790 ft. Released Feb. 24. 1929.
BROADWAY BLUES (1362). Johnny Burke and Thelma
Hill — a couple of ham actors who bring home the bacon.
1874 ft. Released March 10. 1929.
BEES’ BUZZ, THE (1365). Harry Gribbon and Andy
Clyde. Harry and Andy get mixed up in a hornet’s nest
while attempting to thwart the marriage of Andy’s daughter.
1908 ft. Released April 7, 1929.
BIG PALOOKA. THE (1366). Gribbon. Clyde and Thelma
Hill in a modem shotgun wedding. 1970 ft. Released
May 12. 1929.
OAZZ MAMAS (788). Virginia Lee Corbin and Vernon
Dent. First all-color, all-talking comedy. In absence of
crime, international detectives frame robbery. 2 reels.
(Disc only). Released June 30, 1929.
GIRL CRAZY (1367). Andy Clyde, Vernon Dent and Alma
Bennett. Tire follies of youth committed by a sexagenarian,
and what a run for his money Alma gave him. 1862 ft.
Released June 9. 1929.
BARBER’S DAUGHTER, THE (1368). Thelma Hill in the
title role, and Andy Clyde as her father. Keeping track
of her romances keeps Andy busier than his tonsorial
parlor. 1844 ft. Released July 21, 1929.
CONSTABLE, THE (1369). An arresting comedy with
Harry Gribbon, the constable, wrongly accusing Andy Clyde
and Thelma Hill's fiance of a robbery. 2006 ft. Released
Aug. 11, 1929.
LUNKHEAD, THE (1370). Harry Gribbon, Andy Clyde
and Thelma Hill cooking a stew in a restaurant. Harry
wants to marry Thelma, but she has other plans. She
“frames" Harry in a manner that cures him of her for
life. 1840 ft. Released Sept. 1. 1929.
GOLFERS, THE (1371). Harry Gribbon, Andy Clyde and
Thelma Hill. Comedy as a matter of course. They all
“play at" pasture pool, but Charlie Guest, wellknown
California pro, shows them how it should be done. 1874
ft. Released Sept. 22. 1929.
HOLLYWOOD STAR, A (1372). Harry Gribbon, Andy
Clyde and Marjorie Beebe. Satire on the old cowboy
meller and the talking picture in which everything that
could go wrong, does go wrong. 1790 ft. Released Oct.
13 1929
BULLS AND BEARS. Daphne Pollard. Andy Clyde.
Marjorie Beebe. Two reels. Released March 3. 1930.
HE TRUMPED HER ACE. Johnny Burke, Marjorie Beebe.
Two reels. Released March 24, 1930.
CLANCY AT THE BAT (1373). Harry Gribbon and And?
Clyde. Rolling the ball of fun on the diamond. As a
batter, Harry proves to be slightly batty. 1954 ft. For
rpIPflQP Mnr 9 1 fl|OQ
NEW HALF-BACK, THE (1374). Harry Gribbon and Andy
Clyde. Football taken not too seriously. 2 reels. For
release Nov. 24 1929
(UPPERCUT O’BRIEN (1375). Harry Gribbon, Andy Clyde,
Marjorie Beebe. The two boys are opposite fight pro-
moters. 1601 feet. Release December 15, 1929.
SCOTCH (1376). Billy Bevan and Andy Clyde co-featured.
Both partake freely of the fluid that ages in the bathtub,
and when they begin to “see things" they hastily leave
the home of the honeymooners. much to the latter’s delight.
1956 ft. For release Jan. 19, 1930.
SUGAR PLUM PAPA (1377). Andy Clyde, Harry Gribbon
and Daphne Pollard. Daphne married the wealthy Andy
so that she could marry off her sailor son to a princess.
But the maid had “It." 1,932 feet. Released Feb. 16.
1930. (TOS) Feb. 8, 1930.
Coronet Talking Comedies
Starring Edward Everett Horton
ELIGIBLE MR. BANGS, THE (446). The amusing pursuit
and capture of Edward Everett Horton by Florence El-
dridge. 1895 ft. Released Jan. 13, 1929.
ASK DAD (447). Edward Everett Horton and Ruth
Renick. Two men in love with a maid. Who won? Ask
Dad. 1872 ft. Released Feb. 17. 1929.
GOOD MEDICINE (451). Edward Everett Horton as a
patient-less doctor who gets a position in a hospital
through Olive Tell. Enid Bennett plays the part of the
wife. 1868 ft. Released December 8, 1929.
(RIGHT BED, THE (448). Edward Everett Horton found
a blonde. But his wife (Betty Boyd) was a brunette.
1523 ft. Released April 14. 1929.
TRUSTING WIVES (449). Mixing love sonnets with marsh-
mallow cake. Edward Everett Horton and Natalie Moor-
head in a battle of wits. 1699 ft. Released June 23, 1929.
(PRINCE GABBY (450). A silk-hat burglar who came to
steal, but stayed to conquer. 1615 ft. Released Sept. 15,
1929.
With Sound
Jack White Talking Comedies
OH DARLING (2617). Addie McPhail, Norman Peck. He
was too bashful to make love to his wife, but he found
It easy to say “darling" to another. 1565 ft. Re-
leased Feb. 15, 1930. (TOS) Feb. 8, 1930.
HOT AND HOW (2616). Co-featunng Phyllis Crane and
Harold Goodwin. The younger generation makes wnoopee.
but changes the speed to slow motion when the older
generation makes its appearance. 1528 ft. For release
Jan. 12, 1930.
ZIP! BOOM! BANG! (1663). Raymond McKee takes his
family to the circus and has a wild time. Conlin and
Glass in the supporting cast. 1805 ft. Released March
17 1929.
MADHOUSE, THE (1668). Eddie Lambert and Monty
Collins. Everything, including the kitchen sink, militates
against a peaceful Sunday morning. 1643 feet. Released
December 1, 1929.
COLD SHIVERS (1664). Ghosts that are all in the spirit
of fun. A1 Thompson “plays dead" and plants ghosts in
the house to test heroism of relations. Raymond McKee
and Lucille Hutton win. 1741 ft. Released May 19. 1929.
LOVERS’ DELIGHT (1665). Johnny Arthur and Pauline
Garon are a pair of the one-year-old lovebirds whose
neighbors are “cats." 1523 ft. Released June 30. 1929.
LOOK OUT BELOW (1666). Raymond McKee is used by
Thelma Todd to make her husband jealous and is develops
into a whoopee party on skyscraper girders. 1614 ft.
Released Aug. 18. 1929.
HUNTING THE HUNTER (1667). Raymond McKee and
Harold Goodwin. Their wives didn't mind their hunting
wild animals, but they drew the line at wild women.
1506 ft. Released October 20, 1929.
DAD KNOWS BEST. Taylor Holmes, Helen Bolton. Re-
leased March 31. 1930. Two reels.
Lloyd Hamilton Talking Comedies
CAMERA SHY (1349). Lloyd Hamilton, Ruth Hiatt. Lloyd
has written a story for the screen which he thinks is bet-
ter than Stella Dallas. And he thinks he can play the
lead better than Barrymore. 1,654 ft. Released Feb. 9.
1930. (TOS) Feb. 8, 1930.
HIS BIG MINUTE (1UU5). Lloyd Hamilton, a lad from
the country, comes to Bloody Gulch and gets in wrong
with a couple of bad men. 1805 ft. Released May 5, 1929.
DON’T BE NERVOUS (1006). Lloyd Hamilton, who is afraid
of his own shadow, is mistaken for a gangster. Even the
gangster's moll makes the mistake and makes violent love
to him. 1718 ft. Released July 7, 1929.
GRASS SKIRTS (1010). Ruth Hiatt marries Lloyd, an in-
valid, in the thought that his death will make her eligible
for the Jolly Widow's club. Lloyd, however, gets well.
1667 feet. Released December 22.
POLISHED IVORY. Lloyd Hamilton. Two reels. Released
March 17.
HIS BABY DAZE (1007). Hamilton is nursemaid to little
Billy, who turns out to be circus midget, bent on a
nefarious mission. 1751 ft. Released Aug. 18, 1929.
PEACEFUL ALLEY (1008). Lloyd Hamilton tries to reform
little Douglas Scott who has “taking ways." 1835 ft.
Released Sept. 29. 1929.
TOOT SWEET (1009). Lloyd likes Lena and she plays him
for all he's got and then leaves him flat for her apache.
1802 ft. Released Nov. 10. 1929.
Lupino Lane Comedies
SHIP MATES (2613). Lupino Lane is a goofy gob. and his
fellow-sailors make the most of his sappiness. 1570 ft.
Released April 21, 1929.
BUYING A GUN (2612). Fun in a gun shop with the
brothers Lupino (Wallace and Lupino Lane). 1531 ft.
Released July 14, 1929.
FIRE PROOF (2614). Lupino Lane starts an opposition fire
house and his little four-year-old playmate tries to boost
his business by starting fires. 1598 ft. Released Sept.
8. 1929.
PURELY CIRCUMSTANTIAL (2615). Lane is a newlywed
against whose happiness circumstances seem to conspire.
2 reels. Released Nov. 17, 1929.
Mermaid Talking Comedies
BIG JEWEL CASE, THE (1440). Eddie Lambert, Fred
Kelsey, Anita Garvin. Eddie is a detective by profession,
but a coward by nature. 1,480 ft. Released Feb. 23,
1930.
CRAZY NUT, THE (1436). Franklin Pangborn imagined he
had every imaginable illness. When the doctor told him
he would die, he promptly proceeded to get well. John T.
Murray and Vivien Oakland in the cast. 1480 ft. Re-
leased June 2 1929
ROMANCE DE’ LUXE (1439). Monty Collins and Nancy
Dover. Love and danger generously mixed. Thrills of the
high and dizzy type. 1335 feet. Released December 29,
1929.
TICKLISH BUSINESS (1437). Monty Collins and Vernon
Dent are a couple of Tin Pan Alley guys, and women and
songs are their major troubles. 1843 ft. Released Aug.
25 1929
TALKIES.’ THE (1438). A funny idea of how a talking
picture is made. Monty Collins and Vernon Dent are the
gooly “sound experts." 1522 ft. Released Oct. 27. 1929.
Terry-Toons
HOT TURKEY. One reel Released March 10, 1930.
PRETEZELS. One reel. Released March 24, 1930.
Tuxedo Talking Comedies
SOCIAL SINNERS (1880). A bug exterminator mingles in
high society. Raymond McKee, Cissy Fitzgerald, Marion
Byron. 1710 ft. Released Sept. 1, 1929
DON’T GET EXCITED (1881). Lloyd Ingraham sails for
Hawaii to get away from an annoying guitar-strumming
neighbor, only to find him occupying the adjoining cabin
on the boat. Harold Goodwin. Addie McPhail and Estelle
Bradley. 1444 ft. Released Nov. 10, 1929.
DRUMMING IT IN (1882). Raymond McKee and Phillip
Smalley work for Mr. Pirtle, the drum manufacturer.
The boys visit their employer's country estate, and almost
wreck the place 1600 ft. For release January 26, 1930.
TROUBLE FOR TWO. Raymond KcKee. Two reels. Re-
leased March 10.
FITZ PATRICK
PEOPLE BORN IN SEPTEMBER: Horoscope, obtainable on
disc and him. For release August 26. One reel.
BARCELONA TO VALENCIA: Traveltalk, on disc only.
For release August 26. One reel.
LABOR DAY: Holiday short. Obtainable on film only.
For release August 26.
PEOPLE BORN IN OCTOBER: On film and disc. For re-
lease September 14. One reel.
VALENCIA TO GRANADA: Traveltalk. On film and disc
For release September 21. One reel.
COLUMBUS DAY: Holiday short. On disc only. One reeL
For release September 21.
PEOPLE BORN IN NOVEMBER: Horoscope. On film and
disc. For release October 3. One reel.
GRANADA 10 TOLEDO: Traveltalk. On film and disc.
For release October 15. One reel.
ARMISTICE DAY: Holiday short. On disc only. For re-
lease October 15. One reel.
THANKSGIVING DAY: Holiday short. On disc only. For
release October 15. One reel.
PEOPLE BORN IN DECEMBER: Horoscope. On film and
disc. For release October 2. One reel.
CHRISTMAS AND NEW YEAR: Holiday short. Disc only.
For release November 9. One reel.
IN OLD MADRID: Traveltalk. -Film and disc. For release
November 15. One reel.
PEOPLE BORN IN JANUARY: Horoscope. Film and diso.
For release Dec. 1. One reel.
METRO-GOLDWYN-MAYER
M G M Colortone Revue
CLIMBING GOLDEN STAIRS (E-l.) Released Aug. S,
1929.
M EXICANA (R-2). Released Aug. 31. 1929.
DOLL SHOP, THE (R-3). Released Aug. 31, 1929.
DOLL SHOP. THE (R-3). Released Sept. 28, 1929.
GENERAL. THE (R-4). Released Oct. 26, 1929.
SHOOTING GALLERY. THE (R-5). Released Nov. 23. 1929.
GEMS OF M G M (R-5). Dec. 21, 1929.
Charley Chase Hal Roach Comedies
STEPPING OUT (1847): Going out without wife to have
a good time. Release November 2.
LEAPING LOVE (1847): Charlie falls in love with both
mother and daughter but marries cigarette girL Release
June 22.
THE BIG SQUAWK (1710): In which bashful Charley wins
his girl. Release May 25.
SNAPPY SNEEZER (1729): Charlie has hay fever in this
one. Release July 20, 1929.
CRAZY FIGHT (1702): Charlie in a role as a dancer.
Release September 7, 1929.
REAL McCOY, THE: Charley Chase, Thelma Todd, Edgar
Kennedy. Charley being chased by a cop for speeding.
Directed by Warren Doane.
Laurel and Hardy Hal Roach Comedies
UNACCUSTOMED AS WE ARE (1940): Getting In dutch
with the wife and neighbors. Release May 4.
BERTH MARKS (1807): The life of two fellows sleeping
in an upper berth in a speeding train. Release June L
THEY GO BOOM (1864): Hardy playing doctor in helping
Laurel with his terrific cold. In which the bed goes
boom. Release September 21.
ANGORA LOVE (1884): Trying to hide a goat from the
hardboiled landlord. Release December 14, 1929.
MEN O’ WAR (1822): Two sailors go rowing into other
people's boats. Release June 29, 1929.
NIGHT OWLS: Stan Laurel and Oliver Hardy. The two
boys volunteer to rob a house so a police officer can gain
fame by the arrest. Directed by James Parrott.
PERFECt DAY (1845): Laurel and Hardy going picnick-
ing in an old flivver that causes a delay that never ends.
Release August 10. 1929.
BACON GRABBERS (1862): Two detectives sent to bring
back an unpaid radio that is owned by a hardboiled in-
dividual. Release October 19.
Harry Langdon Hal Roach Comedies
SKY BOY (1881): Harry landing on an iceberg with kli
rival boy friend. Release October 5.
HOTTER THAN HOT (1765): Harry and a beautiful blonde
locked in a building that’s on fire.
FIGHTING PARSON, THE: Harry Langdon, Nancy Dover,
Thelma Todd, Eddie Dunn. Harry as a traveling minstrel.
Directed by Fred Guiol.
SKIRT SHY (C-223). Released Nov. 30, 1929.
Our Gang Hal Roach Comedies
SATURDAY’S LESSON (1577): The Gang refuses to work
until a devil scares them into working. Release July 9.
LAZY DAYS (1870): The Gang helps Farina earn fifty
bucks. Release August 15.
RAILROADIN’ (1736): The Gang goes riding in a trai*
with a crazy driver. Release June 15.
SMALL TALK (2330): The Gang in an orphan home.
Wheezer is adopted and the Gang go to visit him at
his elaborate home. Release May 18.
BOXING GLOVES (1603): The Gang runs a prize fight in
which Joe Cobb and Chubby are the pugilists. Release
September 9.
BOUNCING BABIES (1908): Wheezer getting rid of hli
baby brother, who gets all the attention in his home.
Release October 12.
Metro Movietone Acts
DOLL SHOP, THF: Gus Edwards, Vincent Bryan, Louis
Alter, Jo Trent, Dave Snell, Lionel Belmore, Buster Dees,
Ci Kahn and M G M Ensemble. Directed by Sammy Lee.
GEORGE LYONS (79): Numbers: a. “Beloved"; b. “Ah,
Sweet Mystery of Life"; c. “Don't Be Like That"; d.
“St. Louis Blues"; e. “Rainbow 'Round My Shoulder."
646 feet. For release August 3, 1929.
CECIL LEAN AND CLEO MAYFIELD (80): Number: “His
Lucky Day." 1,735 feet. For release August 10, 1929.
GEORGIE PRICE (81): Numbers: a. “The One That I
Love Loves Me"; b. “I'm Marching Home to You." 714
feet. For release August 17, 1929.
PHIL SPITALNY and His Pennsylvania Orchestra (82).
Numbers: a. “Medley of Musical Comedy Hits"; b. “Fare-
well Blues." 71 feet. For release August 24, 1929.
VAN AND SCHENCK (83). Numbers: a. “That's How You
Can Tell They're Irish"; b. “Rainbow 'Round My Shoul-
der"; c. “Ramona"; d. “The Dixie Troubadours." 838
feet. For release August 31, 1929.
GEORGE DEWEY WASHINGTON (84): Numbers: a. “Just
Be a Builder of Dreams"; b. “Down Among the Sugar
Cane." 632 feet. For release September 7, 1929.
TITTA RUFFO (85) in “Credo" from “Othello." 525 feet.
For release September 14. 1929.
METRO MOVIETONE REVUE— “Bits of Broadway" (86).
For release September 21, 1929.
April 5, 1930
EXHIBITORS HERALD-WORLD
15
MADAME MARIA KURENKO (87). Number,: a. "The
Jewel Song/' from Faust, b. “II Bacio"; c. “The Last
Rose of Summer." 840 feet. For release September 28,
1920.
KELLER SISTERS AND LYNCH (88). Numbers: a. “How
D'Ya Do"; b. “Ka Krazy for You"; c. “If I Had You."
727 feet. For release October 5, 1929.
YVETTE RUG EL (89). Numbers: a. “Paradise Lost"; b.
“Marie"; c. “The Parting." 713 feet. For release October
12 1929.
SONG WRITERS REVUE, THE: Gus Edwards, Dave Dreyer,
Fred A. Ahlert, Roy Turk, Roy Heindorf, xNacio Herb
Brown, Arthur Freed, Roy Egan, Fred Fisher and Jack
Benny. Directed by Sammy Lee.
BILTMORE TRIO (90). Number: “Jail Birds." 860 feet.
For release October 19, 1929.
CLYDE DOERR (91). Saxophone act. Numbers: a. “Saxo-
phone March"; b. “Sunny South"; c. “Technicalities";
d. “Bye, Bye, Sweetheart." 795 feet. For release Octo-
ber 26. 1929
JIMMY HUSSEY (97). Number: “Unea»y Street." 841 feet.
For release December 7. 1929.
ROY EVANS (assisted by A1 Belasco) (98) in comedy
sketch. Exclusive Columbia artist. 795 feet. For release
December 14, 1929.
THE REVELLERS (99). Numbers: a. “I’m Looking Over
a Four Leaf Clover”; b. "Rose of Waikiki"; c. “Breezing
Along With the Breeze." 607 feet. For release December
21 1929
MADAME MARIA KURENKO (100). Numbers: a. “Shadow
Song" from “Dinorrah"; b. “Song of India." 714 feet.
For release December 2 1929.
WALTER C. KELLY (101), in “The Virginia Judge." 803
feet. For release January 4, 1930.
VAN AND SCHENCK (102). Numbers: a. “Everything’s
Going to Be Ail Right"; b. “Ain't Got Nothin’ Now";
c. “St. Louis Blues." 799 feet. For release January 11,
1930.
CLYDE DOERR (103). Saxophone act. Numbers: a. “Wed-
ding of the Painted Doll"; b. “If I Had You"; c.
“Original Music." 572 feet. For release January 18. 1930.
BILTMORE TRIO (104) in “College Romeos." 853 feet.
For release January 25. 1930.
PARAMOUNT
Christie Talking Plays
LET ME EXPLAIN. Starring Taylor Holmes, with John T.
Murray and Vivienne Oakland. Adapted from Kenyon Nich-
olson's domestic sketch, “The Anonymous Letter." Released
January 25. 1930. Two reels.
THE DUKE OF DUBLIN. Starring Charlie Murray. Comedy
sketch of Irish ditch digger who suddenly gets a million
and runs a wild apartment house. Released February 1,
1030. Two reels.
DON’T BELIEVE IT. Starring James Gleason with Lucille
Gleason and John Litel. A husband becomes invisible when
he returns from a bust in Florida in a rented taxicab.
Gleason's sketch which was played on stage. Released Feb-
ruary 8. 1930. Two reels.
SCRAPPILY MARRIED: With Johnny Arthur. Bert Roach,
Ruth Taylor and Mabel Forrest. Two warring couples across
the hall from each other in an apartment house. From
playlet by Wilson Collison. Released February 22, 1930.
Two reels.
THE BEARDED LADY. Louise Fazenda in a sideshow bur-
lesque with all typical characters of a dime museum. Re-
leased March 1, 1930. Two reels.
DOWN WITH HUSBANDS: With Johnny Arthur, Bert
Roach and Frances Lee. Based on Howard Green and
Milton Hocky's sketch, ‘ Wives on Strike." Men importing
fair strikebreakers to Paducah to break their wives walk-
out. Released March 8, 1930. Two reels.
THE STRONGER SEX: Carmel Myers, Bert Roach, George
Stone and Frances Lee, in comedy sketch by Florence Ryer-
son and Colin Clements of a free-love author and her real
life and home longings. Released March 15, 1930. Two
reels.
HIS HONOR, THE MAYOR: Charlie Murray in a politician
campaign comedy sketch. Released March 22, 1930. Two
reels.
THE MELANCHOLY DAME. All colored cast from Octavus
Roy Cohen story, staged in colored cabaret. 1909 feet.
Released Feb. 2, 1929.
A BIRD IN THE HAND. Lois Wilson. Jason Robards, Roy
D’Arcy and Dot Farley, farcical sketch between husband
and wife over love and money. 1833 feet. Released Feb.
16. 1929.
POST MORTEMS. Raymond Griffith, Tom Kennedy, Mabel
Forrest, comedy playlet with gentleman burglar sitting in a
bridge game with couple he came to rob. 2017 feet. Re-
leased Mar. 2, 1929.
MUSIC HATH HARMS. All colored cast in Octavus Roy
Cohen story about saxophone player who couldn't play the
sax and had a double. 1892 feet. Released Mar. 16, 1929.
MEET THE MISSUS. James and Lucille Gleason In Kenyon
Nicholson pla>, about vaudeville husband and wife, former
coming home a little inebriated with a blonde. 1808 feet.
Released Mar. 30, 1929.
lED’S VACATION. Charley Grapewin, Anna Chance, in their
own vaudeville sketch about adopting a baby. Introduction
on musical comedy stage. 1909 feet. Released Apr. 13.
1929.
WHEN CAESAR RAN A NEWSPAPER. Raymond Hatton.
Sam Hardy in Waldemar Young's travesty of Caesar as
an editor, Marc Antony as a press agent for Cleopatra.
1821 feet. Released May 11, 1929.
HOT LEMONADE. Louise Fazenda, Johnny Arthur and
Walter Hiers, in a triangular comedy on board a steamer
bound for Honolulu. 1850 feet. Released May 25. 1929.
DEAR VIVIEN. Raymond Hatton and Sam Hardy In a
clever comedy skit about a business man who wrote letters,
with which a blackmailing blonde is holding him up.
1891 feet. Released June 22, 1929.
THE SLEEPING PORCH. Raymond Griffith, Barbara
Leonard and John Litel in sketch about a husband who is
sleeping out in the snow to cure a cold and his scheme
with a convict to get him out of it. 1550 feet. Released
Sept. 7, 1929.
FARO NELL, or In Old Californy. Louise Fazenda, Jack
Luden and Frank Rice in a travesty revival of an old
western melodrama. Laid on the desert and in an old
fashioned movie western saloon. 1819 feet. Released Oct.
5, 1929.
ADAM’S EVE. Johnny Arthur. Frances Lee, in a comedy
sketch starting with a bridegroom's pre-marriage celebration
and ending in a mixup in the apartment of two chorus
ladies. 1618 feet. Released Oct. 12, 1929.
HE DID HIS BEST. Taylor Holmes, Carmel Myers and
Kathryn McGuire, in farce comedy playlet of Holmes enter-
taining a friend’s wife for the evening, ending in a comedy
sword duel. 1616 feet. Released Oct. 19. 1929.
THE FATAL FORCEPS. Ford Sterling, Bert Roach and
Will King, in comedy of a dentist on trial for nearly
murdering a saxophone player whose music had driven
him crazy. 1664 feet. Released Nov. 2, 1929.
THE DANCING GOB. Buster and John West, in com-
bination of West's stage dancing and comedy taking place
at a naval training station where the actors are mistaken
for sailors. 1823 feet. Released Nov. 9, 1929.
DANGEROUS FEMALES. Marie Dressier and Polly Moran
in a comedy of two old spinsters about to entertain either
the evangelist or a dangerous criminal, with Dressier get-
ting a little intoxicated with the visitor. 1873 feet. Re-
leased Nov. 16. 1929.
BROWN GRAVY. All colored cast in Octavus Roy Cohen
story about a fake medium swindling the gullible patrons,
novel feature Is inclusion of Georgia Jubilee Singers in
spirituals. 1627 feet. Released Nov. 23, 1929.
HE LOVED THE LADIES. Taylor Holmes. Helene Millard
and Albert Conti, in farce comedy sketch of a near elope-
ment of a wife and how Holmes, the husband, cleverly
handles the situation. 1764 feet. Released Nov. 30, 1929.
WEAK BUT WILLING. Will King, Billy Bevan and Dot
Farley in a comedy in a cabaret, with the Hebrew comedian
in a role of a husband being given a birthday party and
not being able to get any food. 1627 feet. Released
Dec. 14, 1929.
MARCHING TO GEORGIE. Buster and John West and
Frances Lee in a comedy starting on a battleship, with
Buster as a sailor and John as comic captain, and ending
in a mixup in a girl's boarding school. 1850 feet. Re-
leased Dec. 21. 1929.
THAT RED HEADED HUSSY. Charley Grapewin and Anna
Chance as a couple of old time vaudevillians in a martial
sketch staging a fake quarrel in front of their fighting
daughter and son-in-law. 1521 feet. Released Dec. 28.
1929.
FOR LOVE OR MONEY. Lois Wilson. Bert Roach and
Ernest Wood, in a comedy at the race track, with horse
race atmosphere and Bert Roach proving his friend’s wife’s
love. 1827 feet. Released Jan. 4, 1930.
SO THIS IS PARIS GREEN. Louise Fazenda, Bert Roach
and George Stone, in a burlesque of the Parasian Apache
theme, laid in the cabarets and Latin quarter of Paris.
Released Jan. 18. 1930. Service talks, Feb. 15. 1930.
• • •
PATHE
George LeMaire Comedies
AT THE DENTIST’S (0501). George LeMaire and Louia
Simon. Scene: Dentist's office. Louis Simon, suffering
from a toothache goes to George LeMaire for treatment.
For release March 24, 1929. 2 reels.
DANCING AROUND (0502). George LeMaire and Joe Phil-
lips. Scents: Exterior and cabaret. George LeMaire and
Joe Phillips take girls out for big time. Ivan Brunnell's
Montrealers play “My Album of Dreams" and Vivienne
Johnson sings "Mane." For release April 21, 1929. Two
reels.
GO EASY, DOCTOR (0503). George LeMaire. Louis Simon.
George LeMaire as the bone-breaker — Louis Simon as the
nut — and huwl For release July 14. 1929.
THE PLUMBERS ARE COMING (0504). George LeMaire.
Louis Simon. LeMaire and Simon, two burglars, trying to
act like plumbers. For release August 18. 1929. 2 reels.
GENTLEMEN OF THE EVENING (0505). George LeMaire.
Lew Hearn, Evalyn Knapp. George LeMaire as the house
detective. Lew Hearn as a delegate in Association of In-
ventors of America convention and Evalyn Knapp as the
girl in the case. For release Oct. 20, 1929. 2 reels.
BARBER’S COLLEGE (0506). George LeMaire. Lew Hearn,
Sam Raynor. Gladys Hart. Lew Hearn as “Good Time
Charlie," graduate of a barbers' college, creates havoc in
a barber shop. For release Dec. 15, 1929. 2 reels.
TIGHT SQUEEZE, A (0507). George LeMaire, Jimmy Conlin.
Evalyn Knapp. The adventures of a pair of impecunious
young men who borrow dress suits to call upon their best
girls. For release Feb. 2. 1930. 2 reels.
A PERFECT MATCH (0516). Paul Baron. Ann Butler,
Clara Langsner, George Mayo. Release April 6. 1930.
Manhattan Comedies
HER NEW CHAUFFEUR (0511). Louis Simon. Veree Teas-
dale, Averill Harris. Veree Teasdale thinks Louis Simon
is her new chauffeur, while he thinks Veree is his bride-
to-be. For release May 19, 1929. 2 reels.
WHAT A DAY (0512). Louis Simon, Kay Mallory. What
a picnic he had when he started to take his family on a
picnic. For release June 16, 1929. 2 reels.
HARD BOILED HAMPTON (0513). Harry Holman. Evalyn
Knapp, Doris McMahon, Alice Bunn, Andy Jochim. Hol-
man is a hard boiled lawyer with a fast line. For re-
lease July 28. 1929. 2 reels.
BIG TIME CHARLIE (0514). Lew Hearn, Dick Lancaster,
Evalyn Knapp. A hick comes to New York to make
whoopee on New Year's Eve. Eddie Elkins' Orchestra plays
in night club sequence. For release October 6, 1929. 2
reels.
LOVE, HONOR AND OH. BABY (0515). Herbert Yost.
Franklyn Ardell, Evalyn Knapp, Kay Mallory. A very
modern version of “the worm that turned" theme. For
release December 15. 1929. 2 reels.
DANCE. MAN DANCE (0516). Special Cast. Releasing
April 13. 1930.
Checker Comedies
THE SALESMAN (0531). Frank T. Davis, Helyn Ebys-Rock.
Frank T. Davis sells a car to Helyn Eby-Roek. For re-
lease July 21. 1929. 2 reels.
TURKEY FOR TWO (0532). Frank T. Davis. William
Frawley, Noel Francis. Two escaped convicts with a fond-
ness for turkey come to a Westchester inn at Thanks-
giving. Jack LeMaire’s Golden Rooster Orchestra features
“I’ll Say She’s Pretty." For release August 25. 1929.
2 reels.
SMOOTH GUY, THE (0533). Frank T. Davis and Evalyn
Knapp. A bean salesman with a grand spiel tries his
line on a small town girl. For release Oct. 27, 1929.
2 reels.
ALL STUCK UP (0534). Harry McNaughton, Olyn Landick,
Charles Howard. Evalyn Knapp, Lester Dorr, Joe B. Stan-
ley. How paper hangers go on strike and guests at
newlyweds' housewarming try to finish the job with mirth-
ful results. Release Jan. 19. 1930. 2 reels.
Melody Comedies
SYNCOPATED TRIAL (0571). Morgan Morley. Lew Sey-
more. A musical mock trial. Eddie Elkins’ Orchestra and
Ed Prinz Dancers feature. For release September 8, 1929.
2 reels.
AFTER THE SHOW (0572). Jack Pepper, Morgan Morley.
Paul Gamer. Jack Wolf. Numbers: “Can't Find a Girl."
“A-Hunting We Will Go." “Here We Are," “Jig-A-Boo-
Jig," “Ain’t That Too Bad." “Mississippi Mud." For
release Nov. 10, 1929. 2 reels.
NIGHT IN A DORMITORY, A (0573). Ginger Rogers, Ruth
Hamilton. Thelma White, Morgan Morley, Eddie Elkins
and Orchestra. Miniature musical comedy. Numbers: “Stay
With It," “Song of the Volga." “I Love a Man in a
Uniform." “Where the Sweet Forget-Me-Nots Remember."
“Why Can't You Love That Way." “Dormitory Number."
For release Jan. 5. 1929. 2 reels.
CHILLS AND FEVER (0545). A1 Shean. Mary Clark.
Evalyn Knapp. Release April 27. 1930. Two reels.
Variety Comedies
BEACH BABIES. Charles Kemper, Evalyn Knapp, Naomi
Casey. Charles Kemper tries to shine in the eyes of
Evalyn Knapp while Naomi Casey makes him appear ridicu-
lous. For release August 4, 1929. 2 reels.
HAUNTED (0552). Bob Millikin, Evalyn Knapp. Charles
Kemper. Mystery comedy embodying all the thrills of
The Cat and the Canary, The Gorilla, The Bat and
others. For release September 1, 1929. 2 reels.
END OF THE WORLD (0553). Alexander Carr, Lorin Raker.
Marcia Manning. A wealthy Hebrew, believing the world
is about to end. gives his son thousands and his consent
to the latter’s marriage to an Irish maid. For release
September 29, 1929. 2 reels.
HIS OPERATION (0544). Charles Kemper, Sally Noble.
He must have quiet, but what a racket they raise. For
release Nov. 24, 1929. 2 reels.
WEDNESDAY AT THE RITZ (0555). Charles Kemper,
Evalyn Knapp. The almost-married young man and some
girl and they meet “Wednesday at the Ritz." Release
Dec. 22, 1929. 2 reels.
DOING PHIL A FAVOR (0557). Mackenzie Ward and VaA
Lester. A British society man is Jealous of his wife and
uses his friend Phil to test her fidelity. Release Feb.
16, 1930. 2 reeis.
HIS BIRHDAY SUIT (0558). Dr. Carl Herman. Steve
Mills, Billy M. Green, Cliff Bragdon. What happens at
a vaudeville show when two little boys attempt to aid the
Great Honey in his mystery act. For release May 4, 1930.
2 reels.
Folly Comedies
HER HIRED HUSBAND: Released January 12. 1930. Two
reels.
FANCY THAT (0541). William Frawley, Earle Dewey.
What a party would look like if two hobos suddenly
became millionaires. Frawley sings “Dearest One." For
release September 22. 1929. 2 reels.
SO THIS IS MARRIAGE (0542). Guy Voyer, Norma Pallat.
Earle Dewey. Miniature musical comedy of marriage and)
its problems. Theme song: “After You Say ‘I Lovo
You.' " For release Nov. 17, 1929. 2 reels.
BEAUTY SPOT, THE (0543). Special Cast. Releasing April)
6. 1930.
RIDE ’EM COWBOY (0544). Thelma White. Bob Carney,
Lester Door, Ormar Glover. Eddie Elkins and orchestra.
Release April 13. 1930. Two reels.
SIXTEEN SWEETIES (0574). Thelma White, Bob Carney,
Si Wills, Harry McNaughton, George McKay, Eddie El-
kins and orchestra. A miniature revue. Release April
20, 1930. Two reels.
Golden Rooster Comedies
GARDEN OF EATIN’ (0561). James Gleason. Lucille Web-
ster Gleason. The story of Mr. and Mrs. Jimmie’s bean-
ery that tried to become ritzy — and what happened when!?
Orchestra plays “Pouring Down Rain.” For release Aug-
ust 11. 1929. 2 reels.
RUBEVILLE (0563). Harry B. Watson. Reg. Merville. Jere*
Delaney, Josephine Fontaine. Miniature musical comedy.
Numbers: “Sally," “Maggie,” “Sweet Long Ago." "Rag-
ging the Scale." “She May Have Seen Better Days,"
“Sweet Sixteen.” “Wabash," “Bedelia," “Yaka Hool*
Hicky Doola," “Over the Waves." For release Dec. 8,
1929. 2 reels.
FIFTY MILES FROM BROADWAY (0566). Harry B. Wat-
son, Reg Merville. Olga Woods. Miniature musical com-
edy. Numbers: “How Is Everything Back Home." “Trail)
to Yesterday," “Carolina Moon," “Oh, Tillie," “School-
days," “Summer Time.” “Rosie, You Are My Posie."
“Stars and Stripes," “Wait Till the Sun Shines Nellie."
"Give My Regards to Broadway." Release March 10.
1930 2 reels
RUBEVILLE NiGHT CLUB (0564). Harry B. Watson. Reg
Merville. Josephine Fontaine, Olga Woods. Miniature
musical comedy. Numbers: “I'm Just a Vagabond Lover,"
“It's Always Fair Weather." “Sunrise to Sunset," “Mag-
gie," “Harmonists,” “Nola," “Doin’ the Raccoon," “Under
♦he Double Eagle," “Turkey in the Straw.” “Mocking:
Bird." Release Jan. 26, 1930. 2 reels.
CROSBY’S CORNERS (0565). Reg Merville. Felix Rush.
Josephine Fontaine, George Patten. Miniature musical)
comedies. Numbers: "Down On the Farm," “I'll Do Any-
thing or You," “Every Day Away From You," “What a.
Day." “I Ain’t Got Nothing for Nobody But You," “Sweet
16," “Here We Are," “Ragging the Scale." “Good Night.
Ladies." “Merrily We Roll Along.” “Jingle Bells," "Auld
Lang Syne." Release Feb. 23, 1930. 2 reels.
FAIRWAYS AND FOUL (0502). James and Lucille Web-
ster Gleason. The Gleason’s on a golf course. Release*
October 19, 1929.
Buck & Bubbles Comedies
FOWL PLAY (0523). Buck and Bubbles. The boys have,
to deliver an ostrich. On the way they become entangled)
with a yaller-skinned vamp. What happens is plenty.
Numbers: “Suwanee River." “Oh, You Beautiful Doll,"
“When I Get You Alone Tonight." “Give Me a Little Kist.
Will You Hun," “Coal Black Mammy of Mine," “Chicken
Reel " For release Dec. 29. 1929. 2 reels.
HIGH TONED (0524). Buck and Bubbles. When his dusky
rival not only grabs his job of butler, but also his lady
friend. Wildcat brings in Denny and Lilly the goat to
start something. Numbers: “My Old Kentucky Home.”
“Home, Sweet Home." "12th Street Rag." “Clarins*
Marmalade." “Lonely Me." Release Feb. 9. 1930.
2 reels.
DARKTOWN FOLLIES (0525). Buck and Bubbles. Broke*
and hungry. Wildcat and Denny show their samples of
song, dance and joke and stumble onto the rehearsal of
a DarktowD Follies and get the job. Numbers: “St. Louie-
Blues.” “I'm Grazy For You." “Rachmaninoff’s Prelude,"
“Mean To Me," "Some Rainy Day." Release March 2.
1930 2 reels
HONEST CROOKS (0526). Buck and Bubbles. A mysteri-
ous black bag, buried in a haystack by a couple of crooks,
is found by the boys, full of money. When they try t©>
return it, things happen — and howl Numbers: “Turkey ini
the Straw." “Old Black Joe.” Release March 23. 1930.
Pathe Audio Review
No. I. ELEPHANT. It’s climate songs of the steppes.
No. 2 MAMMY, Notes from Paris the street that Jack
Built fences.
No. 3. SAFARI. Winter white, blow the man down.
No. 4. BORNEO. High life in Borneo. Paris sprees. New
York, Cossack.
No. 5. TIVOLI. Gats and guns, hills of homes. Machine.
No. 6. SPOOKS. He-styles (Pathecrome) on with the*
ISSUE NO. 7. We Knew Them When — The Land of Yester-
day— Whiskey Johnnie.
ISSUE NO. 8. Fancy Steppers — Red Hot Hollywood —
Nocturne.
ISSUE NO. 9. Things We Live With — Indian — Lauder and
Funnier — ‘Gator.’
ISSUE NO. 10. Imported Noise — ’Way Up There — Scoring:
the Picture.
(Produced by the Van Beuren Corporation)
Aesop’s Fables
Dinner Time. Stage Struck, Presto Chango, Skating Hounds,
Faithful Pups, Custard Pies. Woodchoppers, Concentrate.
Jail Breakers, Bug House College Days. House Cleaning
Time, A Stone Age Romance, The Big Scare, Jungle Fool,
Fly's Bride. Summer Time, Mill Pond. Tuning In, Barn-
yard Melody, Night Club, Close Call. Skip Ahoy.
Grantland Rice Sportlight
Winning Patterns, Three Aces, Crystal Champions, Clowning
the Game, Sport Almanac. Modern Rhythm, Hoot, Line*
and Melody. Duffers and Champs, Boyhood Memories,
Gridiron Glory, Body Building, Stamina. Feminine Fitness,
Sport A-La-Carte. Carolina Capers, Interesting Tails, Happy
Golf.
16
THE FILM BUYER SECTION
April 5, 1930
Topics of the Day
Topical Hits, Topical Tips, Topical Bits, Topical Quips,
Pressing His Suit, Topical Nips, Topical Clips, Topical
Pips, Topical Flips, Topical Slips, Topical Rips, Topical
Fits, Topical Wits, Topical Pits. Topical Slips, Topical
Licks, The Fetters, Topical Kicks, Topical Ticks, Topical
Hicks, Topical Nicks, One the Air.
Song Sketches
MANDALAY: Featuring James Stanley, baritone.
TRUMPETER, THE: Featuring James Stanley, baritone.
SONGS OF MOTHER. Featuring Francis Luther and Eliza-
beth Lenox.
LOVES MEMORIES. Featuring Francis Luther, Lois Ben-
nett and Evalyn Knapp.
DEEP SOUTH.
AIR CASTLES.
RKO
Record Breakers
(Alberta Vaughn-Al Cooke)
(All-Talking — Two Reels )
AS YOU MIKE IT (0602). Released Sept. 8, 1S29.
MEET THE QUINCE. (0603). Released Sept. 22. 1929.
LOVE'S LABOR FOUND (0604). Released Nov. 10. 1929.
THEY SHALL NOT PASS OUT (0605). Released Nov. 24.
1929.
EVENTUALLY BUT NOT NOW (0606). Released Dec. 8,
1929.
CAPTAIN OF THE ROLL. THE (0607). Released Dec. 22.
1929.
Mickey McGuire
( All-Talking — Two Reels )
MICKEY’S MIDNITE FOLLIES (0701). Released Aug. 18,
1929.
MICKEY'S SURPRISE (0702). Released Sept. 15. 1929.
Service talks, Feb 15, 1930.
MICKEY’S MIXUP (0703). Released Oct. 13. 1929.
MICKEY’S BIG MOMENT (0704). Released Nov. 10. 1929.
MICKEY’S STRATEGY (0705). Released Dec. 8, 1929.
RCA Shorts
(All-Talking — Two Reels)
BURGLAR, 1HE (0801). Released Aug. 11. 1929.
ST. LOUIS BLUES (0802). Released Sept. 8, 1929.
TWO GUN GINSBURG (0803). Released Oct. 13. 1929.
HUNT THE TIGER (0804). Released Nov. 10, 1929.
RCA Novelties
(All Talking — One Reel)
HEADWORK (0901). Released Sept. 15. 1929.
GODFREY LUDLOW & NBC ORCHESTRA (0902). Re-
leased. Nov. 10, 1929.
RCA Marc Connelly
(All-Talking — Two Reels)
TRAVELER, THE (0907). Released Aug. 18, 1929.
UNCLE, THE (0909). Released Oct. 13, 1929.
SUITOR, THE (0910). Released Dec. 8, 1929.
UNIVERSAL
Snappy Cartoon Comedies
(Oswald the Rabbit)
(Synchronized Only — One Reel)
J^f!LL,ES’ Released Aug. 5, 1929.
Released Aug. 19. 1929.
RACE RIOT. Released Sept. 2. 1929.
*-S WEI-l-- Released Sept. 16. 1929.
WAVE. Released Sept. 30. 1929
COLE TURKEY. Released Oct. 14. 1929
PUSSY WILLIE. Released Oct. 28. 1929.
AMATEUR NITE. Released Nov. 11, 1929
SNOW USE. Released Nov. 25, 1929.
NUTTY NOTES. Released Dec. 9. 1929.
Collegians
(All Star)
(Talking — Two Reels)
USETYmi!1 cVt* ESt> ReIeased AU8. 5. 1929.
jJSE YOUR FEET. Released Aug. 19. 1929
rDAm^T^^8, Released Sept. 2. 1929.
GRADUATION DAZE. Released Sept. 16, 1929.
Special
(Talking)
8'2.E1929EARTS: Eo0ney Family- two reels. Released Sep
LOS^ptAc.E 1929THE: Rooney Family- ‘wo reels. Release
fyG J° R’ THE: Benny Rubin, one reel. Released Sept, li
IN3o!>I1E29.TACT: Bermy Rubin- one reel. Released Sep
R<sIAL 30A 1929THE: Rooney Family- ‘wo reels. Release
°feaseAT0Ec1SE14. MSB. ™E: Eubin’ tw0 reels’ R<
L°14E19R9RDS: Eooney Family- ‘wo reels. Released Oc
P<1929AN° S0N: BeDny Eubin’ one reel. Released Oct. 21
M28RK192R TIME: Rooney Family, two reels. Released Oc
BNot<Eu, S1929TUES: Benny EUbiD’ one ree1’ RoRaae
™eafed E°°ney Family’ tw0 reels’ E‘
PI2L5GR1929 PAPAS: Eenny RuWn. one reel. Released No
H?92BY T0TSY: Renny Rubin, one reel. Released Dec. 1
Universal Comedies
(All-Talking — Ttvo Reels)
WATCH7 Vmm CRp?Mn4m’ Released Sept. 11. 1929.
NO BOY WANTFn Es°S: V star. Released Oct. 9. 1921
SUNDAY MnRNiSc.STf ;,im- Released Nov. 6. 1929.
SUNDAY MORNING: All star. Released Dec. 4. 1929.
Sporting Youth
(All Star)
(Talking — Two Reels)
LADY OF LIONS. Released Nov. 25. 1929.
HI JACK AND THE GAME. Released Dec. 9, 1929.
Serials
ACE OF SCOTLAND YARD, THE (Talking and Silent—
two reels). Craufurd Kent.
No. I. FATAL CIRCLET, THE. Released Sept. 30. 1929.
No. 2. CRY IN THE NIGHT, THE. Released Oct. 7, 1929.
No. 3. DUNGEON OF DOOM, THE. Released Oct. 14, 1929.
No. 4. DEPTHS OF THE LIMEHOUSE. Released Oct. 21.
1929.
No. 5. MENACE OF THE MUMMY. Released Oct. 28.
1929.
No. 6. DEAD OR ALIVE. Released Nov. 4, 1929.
No. 7. SHADOWS OF FEAR. Released Nov. 11, 1929.
No. 8. BAITED TRAP, THE. Released Nov. 18, 1929.
No. 9. BATTLE OF WITS, A. Released Nov. 25, 1929.
No. 10. FINAL JUDGMENT, THE. Released Dec. 2, 1929.
TARZAN THE TIGER (Synchronized and Silent). Frank
Merrill. Consists of 15 episodes released from Dec. 9,
1929 to March 17, 1930.
JADE BOX, THE (Synchronized and Silent). Consists of
10 episodes, released from March 24, 1930 to May 26.
1930.
VITAPHONE
Vitaphone Varieties
Star and Description
ABBOTT, A. I. (2703) In Small Town Rambles; songs and
characterizations.
ADAIR, JANET (2629) in Here Comes the Bridesmaid,
told in narrative song.
ADMIRALS. THE (477). A Naval Quartette harmonizing
popular songs with ukulele accompaniment.
ALLEN. FRED & CO. (903). Fred Allen's Prize Playlets.
Co-author and comedian of Little Show in three brief
ALPERT, PAULINE (418) in What Price Piano? offering
original piano arrangements.
ALPERT, PAULINE (419). A piano medley of popular songs.
AMATO. PASQUALE (419). A piano medley of popular songs.
Neapolitan Romance. Lillian Mines at the piano. Sings
Tormo Sanentt and Toreador Song from Carmen.
ARDATH. FRED & CO. (720) in The Corner Store, a
slapstick comedy with four songs. Directed by Bryan Foy.
ARDATH, FRED & CO. (2255) in Men Among Men. com-
edy of a man alibiing an intoxicated friend to his wife.
ARISTOCRATS, FOUR (366). Vitaphone popular vocal and
instrumental group in a series of songs.
ARISTOCRATS. FOUR (544). Vocal and instrumental group
in a new song offering.
ARISTOCRATS, FOUR (545). Vitaphone's instrumental and
voral group in three songs.
ARISTOCRATS, FOUR (546). Popular Vitaphone singers
and instrumentalists in new songs.
ARTHUR, JOHNNY (3636). Stage and screen star, in a
domestio comedy.
AUBREY, WILL & CO. (896). A Night on the Bowery.
Popular vaudeville player in a medley of old favorites
sung in a Bowery saloon.
BAKER, PHIL (724) in A Bad Boy from a Good Family.
gives four songs with accordion. A comedy number.
BAKER, PHIL (725) in In Spain, a hilarious farce with
the Shuberts comedian as star.
BARCLAY, JOHN (436). Musical comedy and concert star
in operatic airs and an impersonation of Chaliapin.
BARCLAY, JOHN (437) in Famous Character Impersona-
tions. Sings three songs.
BARRIOS, JEAN (2700) in Feminine Types. This female
impersonator sings three songs with his impersonations.
BARRY, CLARA & ORVAL WHITLEDGE (941). Singer
and pianist from vaudeville, in songs. Quips and an imi-
tation.
BARTON, JAMES (926-27). Tap-dancer, blues singer, come-
dian. in a comedy-drama, with a song.
BAXLEY, JACK (2768) in Neighbors, a comedy sketch
with songs.
BELL & COATES (2697). The California Songbirds in
popular songs.
BENNETT TWINS (476). Little Bare Knee Syncopators, of
stage and vaudeville, in a song and dance recital.
BENNY, JACK (2597;. Comedian, in Bright Moments, his
noted monologue.
BERNIE, BEN. and his orchestra, with Frances McCoy.
BIFF & BANG (574). Fisticuff Funsters, in a burlesque
boxing match.
BILLY. LITTLE (3300). Midget actor of the stage and
vaudeville, in a circus playlet. The Head of the Family.
BORN & LAWRENCE (2940) in Pigskin Troubles, a com-
edy of campus and the gridiron, with songs.
BORN & LAWRENCE (2920) in The Side Show, in which
these musical comedy comedians recite, dance, sing and
swap jokes.
BORN & LAWRENCE (2640) in The Aristocrats, in which
they employ their pantomime stunt in accompaniment to
their songs.
BOSWORTH. HOBERT (2233) in A Man of Peace. A
quiet man of the mountains becomes suddenly embroiled
in a feud.
BOWERS, BRUCE (2870) in Artistic Mimicry, in which
he does a variety of imitations.
BRADY. FLORENCE (2699) in A Cycle of Songs.
BRADY, FLORENCE (2734). Stage and variety star In
Character Studies in songs.
BRADY, STEWART (2745). The Song Bird, boy soprano,
in three songs.
BRETON. RUTH. Violinist, with Rodolfo Hoyos, baritone.
BRIAN. DONALD (2733). Musical comedy star, in a quar-
tet of songs.
BRITT, HORACE (614). Renowned 'cellist, playing Masse-
net's Elegy and Popper's Serenade.
BROCKWELL. GLADYS (2235) in Hollywood Bound, a
satire on male beauty contests, with a cast of five.
BROOKS & ROSS (2232). Vaudeville headliners in Two
Boys and a Piano.
BROWNE. FRANK & KAY LAVELLE (2589) in Don't
Handle the Goods, xylophone, singing and patter act.
BROWN, JOE E. (2590) in Don’t Be Jealous. Famous
stage comedian as dancing teacher to a pretty wife with
a jealous husband.
BROWN & WHITAKER (2265) in A Laugh or Two.
Vaudeville headliners in gags and Jokes.
BROWNING. JOE (496). Popular comedian in a talking
and singing number.
BUDDIES, FOUR (609). Harmony Songsters, in four num-
bers.
BURKE. JAMES &. ELEANOR DURKIN (888). Vaudeville
stars in A Tete-a-Tete in Songs. Comedy numbers and
ballads.
BUTLER. ANN & JAY BRENNAN (833). You Don't Know
the Half of It. Chatter, song, wisecracks.
BUZZELL, EDDIE (930-31). Musical comedy star, in a
travesty of Klondike gold-rush melodramas; two songs and
a large cast.
CARRILLO. LEO (507) in a clever monologue. At the Ball
Game.
CARROLL, ALBERT (935) in Impersonations. Star of The
Grand Street Follies does some of his impersonations, with
double and quintuple vocal exposure.
CASE, ANNA (294). Opera star, accompanied by Metro-
politan Grand Opera Chorus, singing Cachaca and Anhelo.
CEBALLOS. LARRY REVUE (2562) in which Vitaphone
Girls and A1 Herman sing and dance.
CHANDLER. ANNA (2739) in Popular Songs.
CHASE, CHAZ (2696). The Unique Comedian, who eats
everything — fire, paper, violins, flowers, shirts, etc.
CHIEF CUPOLICAN (2598). The Indian Baritone, the
only Indian who has sung in grand opera, in three classic
songs.
CLEMONS, JIMMY (2242). Vaudeville star, in Dream
Cafe, songs and dances.
CODEE, ANN &. FRANK ORTH (938). Imagine My Em-
barrassment. Comedy team in a bed room farce with a
new twist.
CODEE & ORTH (2798) in Stranded in Paris, comedy skit.
COHEN, SAMMY (2800) in What Price Burlesque; imita-
tions.
COLEMAN, CLAUDIA (2244) in Putting It Over, comedy
impersonations.
CONLEY. HARRY J. (2273) in The Bookworm, comedy
playlet which was the hit of LeMaire's Affairs.
CON LIN & GLASS (2577) in Sharps and Flats, in amus-
ing antics and songs.
CONNOLLY & WEN RICH (2583). Musical comedy star and
famous composer, in a number of Wenrich's songs.
CONRAD, EDDIE (491). Broadway comedian, in a com-
edy sketch.
COOPER &. STEPT (2159). Song hit writers. In several of
their popular songs.
CORCORAN, RED (2769) in I’m Afraid That's AIL Four
banjo numbers.
COWAN, LYNN (2680) in a new collection of old songs.
COYLE & WEIR (2253). Songs and dances by clever team i
of youngsters.
CRANE, HAL (2133) in The Lash, a dramatic playlet of
The Tombs, written by Crane; a big hit in vaudeville.
CRAVEN, AURIOLE (2118). The dancing violinist and
singer, in three numbers.
CROONADERS, THE (2685) in Crooning Along. Four boys
in five lilting songs.
CRUMIT, FRANK (727). Famous songster and composer,
singing several of his own compositions.
CRUSE BROTHERS (2120). The Missouri Sheiks, In Old i
Time Melodies in an Old Time Way, with violin, guitar
and banjo.
CRUSE BROTHERS (2126) in popular melodies and ditties.
CUNNINGHAM & BENNETT (736). Popular singing com-
posers, in three vocal numbers and an impersonation.
D’ANGLO, LOUIS (509) assisting Giovanni Martinelli in the
duet from Act IV of the opera La Juire.
DEIRO, GUIDO (2968). Famous piano-accordionist, in two
delightful selections.
DE LA PLAZA &. JUANITA (2702) in Siesta Time. Fa-
mous tango artist and his company in thrilling dances
and some songs.
DELF, HARRY (2542). Broadway comedian, in songs and
comedy monologue.
DEMAREST, WILLIAM (2290) in Papa's Vacation, a riot- 1
ous comedy playlet by Hugh Herbert and Murray Roth.
Directed by Bryan Foy.
DEMAREST, WILLIAM (2143) in When the Wife's Away,
comedy playlet directed by Bryan Foy; with three songs.
DEMAREST, WILLIAM (2138) in The Night Court. Com-
edy playlet directed by Bryan Foy.
DERICKSON, CHARLES (912). Dramatic tenor, and Bur-
ton Brown, pianist, in A Song Drama — drama and Jazz
by vaudeviJe team.
DILLON, JANE., and Her Boy Friends. Impersonations of
men by this male impersonator.
DONER. TED (2298). Dancing comedian and his Sunkist
Beauties, in a singing variety.
DONOHUE, RED &. U-NO (734) in A Traffic Muddls.
Famous clown and his mule in a comedy skit.
DOVES, THE TWO (2146) in Dark Days, comedy dialog
and original songs.
DUFFY & GLEASON (775) in Fresh from Hollywood. A
comedy skit with songs.
. ETTING, RUTH (894). Soprano of Ziegfeld's Whoopee, as-
sisted by Phil Ohman and Victor Arden at the pianos,
in three songs.
FASHION PLATES OF HARMONY (2283). A quartet of
distinctive concert voices in famous and original compo-
sitions.
FERGUSON, HELEN (3179-80). In a George Kelly comedy.
Finders Keepers, with John B. Litel and Janet Adair.
FIELDS, SALLY (2147). Comedy entertainer, in The Hos-
tess. A laughing sketch with songs.
FIELDS & JOHNSON (2588). Vaudeville headliners, in a
comedy skit, Terry and Jerry.
FISHER. GEORGE & HONEY HURST (920). Vaudeville
stars, in a comedy sketch with songs. Apartment Hunting.
FORD, HARRISON (3238-39). Stage and screen star, in a
George Kelly 2-reel comedy. The Flattering Word, with
Janet Adair, Blanche Friderici and John Litel.
FRANKLIN, IRENE (865). In Those Were the Days. Musi-
cal and vaudeville player in a travesty on women's bath-
ing suits of the Nineties. Song and double exposure.
FLIPPEN, JAY C. (2581). Musical comedy and vaudeville
star, in a fast comedy skit. The Ham What Am.
FLONZALEY QUARTETTE (466). World’s foremost stringed
instrument ensemble, now disbanded, playing Mendelssohn'*
“Canzonetta" and Pochon’s “Irish Reel."
FLONZALEY QUARTETTE (467). Famous stringed ensem-
ble, plaving Borodin's “Nocturne" and Mozart's “Minuet."
FLORENTINE CHOIR (2281). Italy's greatest ensemble of
choral voices, singing “Adoramus te Christe" and the
Toreador Song from the opera Carmen.
FLORENTINE CHOIR (2282). Oldest choral organization
in the world — more than 800 years — singing “Ninna.
Nanna" and “Santa Lucia Luntana."
FOLSOM, BOBBY (2839). Musical comedy actress. In A
Modern Priscilla, contrasting the Puritan Priscilla and
the same girl today.
FOY, EDDIE & BESSIE LOVE (2575-76) in a clever playlet
of back-stage life. The Swell Head, starring the son of
the famous stage clown and the screen leading woman.
FOY FAMILY, THE (2579) in Foys of Joys. A satire on
talking motion pictures with Eddie Foy's family. Directed
by Bryan Foy.
FOY FAMILY, THE (2580) in Chips of the Old Block.
Presents the children of the famous comedian, Eddie Foy,
in songs and dances and a monologue by Eddie Foy, Jr.
FRANKLIN, IRENE (2705). Famous American comedienne,
supported by Jerry Jarnigan, in three of his songs.
FREDA & PALACE (2271) in Bartch-a-Kalloop, their
nationally famous vaudeville act. Comic antics and songs.
FREEMAN SISTERS (625). “Sunshine Spreaders from
Roxy’s Gang." in popular selections with piano and ukulele.
GABY, FRANK (2188). Popular ventriloquist, in The Tout,
a skit of comedy moments at the race track.
GALE BROTHERS (610). Juvenile comedians. In fast
dancing and songs.
GENTLE, ALICE (3336). Grand opera soprano, singing the
Habanera from the opera. Carmen, with fifty soldier-singer*.
Filmed entirely in Technicolor.
GREEN WAY, ANN (3719): Musical comedy star in an
Indian musical playlet, And How. Filmed entirely In
Technicolor.
GUZMANN. ROBERTO (3279): Mexican tenor, in A Span-
ish Fiesta, filmed entirely in Technicolor. Two Spanish
songs.
GILBERT, MASTER (2260): Sensation child artist from
vaudeville in an unusual routine of songs and dances.
GILLETTE, BOBBY (2838): Famous banjoist from the va-
riety stage, assisted by Doris Walker, radio and stag*
artist, in four selections.
GIVOT. GEORGE. PEARL LEONARD AND NINA HINDS
(2107): “The College Boy" and “The Melody Girls" In
popular songs. Directed by Bryan Foy.
GOLDIE. JACK (704) in The Ace of Spades. A fast
singing and chatter act with the variety headliner in
blackface.
GORDON, GIGLI, TALLEY & DE LUCA (415) in the Quar-
tette from “Rigoletto."
GORDON, JEANNE (474): Assisting Giovanni Martinelli In
a scene from Act II of Bizet's opera, "Carmen."
April 5, 1930
EXHIBITORS HERALD-WORLD
17
GOTTLER, ARCHIE (2670): Famous song writer In a
medley of tne songs which have made him celebrated.
GREEN, JANE (2750): “The melody girl" in three songs.
GREEN’S FLAPPERETTES (711): Three selections by this
girls' jazz band.
GREY, MISS ANN, AND HER BOY FRIENDS (2601) in
five songs. Miss Grey is a popular radio artist.
HACKETT, CHARLES (899-900): Scenes from Act I of the
opera. Faust, assisted by Chase Baromeo, basso — both of
the Chicago Civic Opera Co.
HACKETT, CHARLES (916): Singing II Mio Tesoror and
O Paradiso, operatic arias.
HAINES, ROBERT (2319): Noted stage star in “Ten Min-
utes," a gripping drama of a prisoner In the death celL
HALEY & McFADDEN (2269): Musical comedy and vaude-
ville headliners in “Haleyisms," wittism and wise-cractts.
HAPPINESS BOYS (536): (Billy Jones and Ernest Hare,
radio stars) four popular songs.
HAPPINESS BOYS (537): Favorite radio stars in four
new songs.
HARRINGTON SISTERS (2262): From the "Passing Show.**
in a Barden of songs.
TWO WEEKS OFF: Trailer (2978). Jack Mulhall, Dorothy
Mackaill, Jed Prouty and Gertrude Astor at seaside cot-
tage. First National-Vitaphone talking production.
DUFFY AND GLEASON (775), in “Fresh from Hollywood."
Scene: Park. Jimmy Duffy, comedian from “Follies," in
short skit. Numbers: a. “I’m Mr. Duffy of Mr. Gallagher
and Mr. Sbean"; b. "I've Got a Horse and Comet."
JOS1E HEATHER (744), in “The Character Comedienne.'*
Scene: Drawing room. Scotch comedienne doing threa
numbers: a. “There's a Welcome There for You"; b.
“Nervous Girl"; c. “We Have a Wonderful Girl."
ARTHUR AND MORTON HAVEL (769). in “Playmates."
Scene: Drawing room. From musical comedy “Just a
Minute," with characterizations of “bad egg" and “moth-
er's boy." Numbers: a. “I Want to Be with My Mammy
Down in Miami": b. “Heigho Ho Cheerio."
CODEE AND ORTH (.757), in “A Bird in the Hand.**
Scene: Park. Comedy sketch of wayward lady feeding
invisible birds, with starving boy friend standing by in
agony.
ASA KREMER (748). Scene: Living room. Two popular
melodies: a. “The Second Minuet": b. “Little Sparrow."
GRACE LA RUE (739). Scene: Drawing room. Star of
Follies and “Artists and Models" in Vitaphone debut.
Numbers: a. “Where’s the Boy For Me"; b. “I Loved
Your Eyes."
RED DONOHUE AND U-NO (734). in "A Traffic Muddle.-
Scene: Street. Red Donohue with U-No, his mule.
yPGLJ": ®£ore (3121-28). Synchronized score
fla^0by. Vitaphone Symphony Orchestra. Numbers 3121
to 3128. inclusive. Reels 1 to 8.
DOuL: Tra,ler (3007). Claude Gillingwater.
seated in armchair, is questioned by reporter concerning
11118 Warner Brothers- Vitaphone picture.
FROZEN RIVER: Score (2991-96). Synchronized scor6
P1 con*? YltaPbone Symphony Orchestra. Numbers 2991
to 2996, inclusive. Reels 1 to 6.
"ME- P{-A,CE AND THE GIRL. THE: Trailer (2098).
James Kirkwood in guise of schoolmaster calls upon pupils,
thus introducing cast.
PRISON ERS: Trailer (2979). Ian Keith, as district attorney
Introduces leading players and star. Corinne Griffith. First
National- Vitaphone talking picture.
SINCLAIR AND LA MARR (753), in “At the Seashore."
Comedy, dumber: a. “I've Never Had a Vacation."
SATURDAY’S CHILDREN: Score (3131-39). Synchronized
score Played vitaphone Symphony Orchestra. Numbers
J.1.?1 ut0 inclusive. Reels 1 to 9. First National-
Vitaphone production.
MADONNA OF AVENUE A: Score (3051-58). Synchronized
onci6 Fan!il kjy Vitaphone Symphony Orchestra. Numbers
3051 to 3058 inclusive. Reels 1 to 8.
DIVINE LADY, THE: Score (3031-40). Synchronized score
?J on***, Vitaphone Symphony Orchestra. Numbers 3031
to 3040 inclusive. Reels 1 to 10. Fiist National-Vtta-
phone production.
SONNY BOY: Trailer (3000). Presents Davey Lee, Juvenile
star.
SATURDAY’S CHILDREN: Trailer (2998). Grant Withers,
jnale lead, discourses on this Maxwell Anderson picture.
Flashbacks show some scenes. First National-Vitaphone
production.
^OT STUFF: Trailer (2977). Billy Bakewell. Juvenile lead,
and Alice White and Louise Fazenda tell about this
picture. First National-Vitaphone production.
WHY BE GOOD: Trailer (2960). Jack Mulhall gives
glimpses of this Colleen Moore picture. Flashback shown.
First National-Vitaphone production.
FROM HEADQUARTERS: Trailer (2867). Henry B.
Walthall, in jungle hut and wearing U. S. Marine uniform,
explains situation and introduces Monte Blue, star.
(ROBERT EMMETT KEANE (2849-50) in “Gossip." Scene
i u Star legitimate stage is supported by
John Miljan, Warner Brothers player, and Claire Whitney,
screen and stage player.
DAVE BERN. E AND ORCHESTRA (2796) in “Here Comes
the Showboat." Scene: Showboat. Numbers: a. “Here
Comes the Showboat": b. “Oh, You Have No Idea"; c.
“High, High, High Up on a Hilltop"; d. “Constantinople."
MADONNA OF AVENUE A: Trailer (2718). Grant
Withers, male lead, as master of ceremonies introduces
Dolores Costello, Louise Dresser and other featured play-
ers. Shows one of the sets in reproduction.
(RUDY VALLEE AND HIS CONNECTICUT YANKEES (771).
Band set. Vallee's radio band. Numbers: a. “Down
the Field"; b. “Deep Night"; c. “Cutside."
CLARENCE TISDALE (766). Scene: Southern plantation.
Tisdale, negro singer, presents these numbers: a. “The
Sweetness of Your Song"; b. “Bye and Bye"; c. “Oh.
Didn’t It Rain."
(HARRY HORLICK AND GYPSIES (763). Scene: Band
set. Horlick and his A. & P. Gypsies, are on a national
radio hook-up weekly. Numbers: a. “Two Guitars":
b. “Black Eyes" ; c. “Chiquita"; d. “March of the
Toys"; e. “Gypsy Love Song."
RAYMOND HITCHCOCK (760) in “An Evening at Home
with Hitchy. " Scene: Living room. Number: a. “Here
Comes the Groom."
BERNIE CUMMINS AND ORCHESTRA (752). Scene:
Band set. Cummins and his Biltmore orchestra present
modern songs. Numbers: a. “Come On Baby"; b. “If
T Had You"; c. “Here Comes the Ball and Chain."
MAX SCHMELING (745). Scene: Gymnasium. Heavyweight
champion of Germany skips rope, shadow boxes and en-
cases in one-round bout.
(PAUL TREMAINE AND ARISTOCRATS (742). Scene:
Band set. Jazz band of variety stage. Numbers: a.
“I’ve Been Working on the Railroad”; b. “On the Road
to Mandalay"; c. “Chinese Dream"; d. “Fanfare"; e.
“Here Comes the Showboat": f. “Medley."
FANNIE WARD (721). Scene: Living room. Sixty-two
year old flapper in two numbers: a. “Flapper Fannie"; b.
“Radio Widow.'*'
THREE BROX SISTERS, THE (2888) in “Headin' South."
Scene: Pullman drawing room. Harmonizing of Southern
songs. Numbers: a. “Doin' the Raccoon"; b. “Imagina-
tion”: c. “Way Down South."
ELEANOR PAINTER (746). Scene: Salon. Lyric soprano
of musical comedy and opera. Presents these numbers:
a. “Love Is Best of All"; b. “Habanera"; c. “How About
Me."
WHITING AND BURT (741), in “Song Sayings." Scene:
Drawing room. Vaudeville and Ziegfeld's Follies players.
Assisted at the piano by Edmund J. Weber, composer,
who arranged act. Numbers: “What Did You Say";
b. “The Frog Song"; c. “That's My Idea of Heaven."
HOPE HAMPTON (740) in the Fourth Act of Massenet's
Opera, “Manon." Scene: Salon. Former motion picture
star is assisted by four principals, chorus and the Vita-
phone Symphony Orchestra.
MISS MARCELLE (716). Scene: Drawing room set. Vaude-
ville comedienne, in brown-face makeup, renders syncopated
songs in southern dialect. Numbers: a. “Shine"; b. “If
I Never See You Again"; c. “My Troubles Are Over."
LOVE AND THE DEVIL: Score (3111-17). Synchronized
by Vitaphone Symphony Orchestra. Numbers 3111 to 3117
inclusive. Reels 1 to 7. First National-Vitaphone produc-
tion.
DAVE BERNIE (2797). Scene: Drawing room set. Directs
own orchestra. Numbers: a. “Happy-Go-Lucky Lane"; b.
“Down Where the Sun Goes Down"; c. “St. Louis Blues;"
d. “San."
HOLLINGSWORTH AND CRAWFORD (2753), in “Bed-
time." Scene: The family boudoir. Short sketch of
sleepy husband and nagging. Jealous wife.
TAL HENRY (732). Scene: Band set. With His North
Carolinians Orchestra. Has played at college proms and
over the radio. Renders these numbers: a. “Come On
Baby'; b. “Shame On You"; c. “Milenberg Joys."
MAL HALLETT (730). Scene: Band set. • Furnishes Jazz
program with his “Way Down East Orchestra." Num-
bers: a. “Lots of Mama"; b. “Mother Machree"; c. “War
Medley."
GREEN'S FAYDETTS (710). Scene: Band set. “Green's
Twentieth Century Faydetts" from vaudeville. Numbers:
a. “Because My Baby Don't Mean Maybe Now"; b. “Sweet
Mystery of Life": c. “Changes."
CHILDREN OF THE RITZ: Score (3071-77). Synchronized
score by Vitaphone Symphony Orchestra. Numbers 3071
to 3077, inclusive. Reels 1 to 7. First National-Vitaphone
production.
GUIDO DEIRO (2968). Scene: Living room. Piano-
accordionist in these numbers: a. “Romeo and Juliet";
b. “Drigo's Serenade."
DIVINE LADY, THE: Trailer (2967). Milton Sills makes
introductory remarks and shots from the picture are shown.
Corinne Griffith, the star, also speaks. First National-
Vitaphone production.
LOVE AND THE DEVIL: Trailer (2959). Milton Sills
introduces Maria Corda and scenes of Venice are shown.
First National-Vitaphone production.
HIS CAPTIVE WOMAN: Trailer (2949). Frank Reicher
introduces Milton Sills and the latter presents Dorothy
Mackaill. Locale is a courtroom. First National-Vita-
phone production.
SEVEN FOOTPRINTS TO SATAN: Trailer (2929). Creighton
Ilale relates highlights of story. Flashbacks. First Na-
tional-Vitaphone production.
FROZEN RIVER: Trailer (2792). Raymond McKee tells
story which introduces dog star Rin Tin Tin. Shots show
Rinty and David Lee.
FANCY BAGGAGE: Trailer (2701). Hallam Cooley in-
troduces members of cast as they board yacht. Flash-
PAUL CUNNINGHAM AND FLORENCE BENNETT (736).
Scene: Living room. They offer three vocal numbers and
Miss Bennett gives dramatic impersonation of Hollywood
extra. Numbers: a. “Sleep Baby Sleep"; b. “Boy of
Mine"; c. “Hollywood Parade"; d. “Kentucky Home."
JUNE (735). Scene: Drawing room. English musical
comedy star recently starred by Arthur Hammerstein is
assisted by John Hundley. Numbers: a. “Me and the
Man in the Moon"; b. “My Troubles Are Over."
JULIA SANDERSON AND FRANK CRUMIT (733), in
“Words of Love." Scene: Living room. Julia Sanderson
and Crumit, co-starred for ten years in musical comedy,
render these numbers written by Crumit: a. “No Wonder
You're a Wonderful Girl"; b. “I Can Live Without You";
c. “Precious Little Thing Called Love."
FRED ARDATH (720), in “The Corner Store." Scene:
Grocery store. Ardath is supported by Claude Allen of
musical comedy stage, Cole Carrol and Klar Magnus.
Numbers: a. “Sipping Cider Through a Straw"; b. “The
Swiss Yodeling Song"; c. “Oh Molly the Cuckoo Is
Calling Me"; d. “Rock Me to Sleep."
TAJADO’S TIPICA ORCHESTRA (706). Scene: Band set.
Official orchestra of Mexican government gives these num-
bers: a. “Daosa Tipica"; b. “Amapola del Camino”; c.
“Gao Monter."
CHILDREN OF THE RITZ: Trailer (2950). Jack Mulhall
and Dorothy Mackaill. First National-Vitaphone produc-
tion.
BORN AND LAWRENCE (2920) in “The Side Show."
Scene: Drawing room. Musical comedy stage stars in
dances and jokes. Numbers: a. “Dear Old Girl"; b.
“Humoresque."
BEN BARD (2910) in “The Champion Golfer." Scene:
Exterior of golf club. Bard teaches Bobby Callahan, of
the variety stage, how to play golf.
SAMMY COHEN (2800) in “What Price Burlesque." Scene:
Living room. Imitations. Numbers: a. “Me and My
Shadow"; b. “Sleep"; c. “My Mammy."
KID GLOVES: Trailer (2719). Conrad Nagel, blithely
fighting his way through bullets, bumps into Lois Wilson
and they talk about the picture.
FOUR SYNCO-PETS, THE (731) in “Musical Moment."
Scene: Drawing room. Keith artists present these num-
bers: a. “Indian Dawn"; b. “Neapolitan Nights"; c.
“Sweet Mystery of Life"; d. “The Fortune Teller"; e.
“I’ll Never Ask for More."
MAL HALLETT (729). Scene: Band set. Mai Hallett and
his Entertaining Orchestra are well known to prom
crowds at Eastern universities and night clubs. Num-
bers: a. “Doin' the Raccoon"; b. “Tin Pan Parade";
c. “Bugle Call"; d. "Yankee Doodle"; e. “Harbardiana" ;
f. “Come, Let's Take a Stroll"; g. “We Love the College
Girls."
STELLA HAYHEW (728) in “The Hallelujah Lady."
Scene: Living room. Star of “Hit the Deck" sings three
darky songs: a. “Comfort"; b. “Judgment Day”; c.
“Feet."
FRANK CRUMIT (727) in “The One Man Glee Club,"
singing his own compositions. Scene: Living room.
Numbers: a. “The Song of the Prune”; b. “I Miss You
Lize"; c. “Little Annie Rooney"; d. “In the Shade of
the Old Apple Tree”; c. “A Bird in a Gilded Cage";
f. “Bedelia"; g. “She Was Happy 'Til She Met Me";
h. “The Preacher and the Bear.”
PHIL BAKER (725) in the farce, “In Spain." Scene:
Exterior of arena. Star of Shubert musical shows has
JAY VELIE (717), in “A Journey of Songs." Scene:
Drawing room. Musical comedy tenor presents: a.
“Vienna Maid"; b. “When Irish Eyes Are Smiling"; c.
“Italy.”
ARTHUR PAT WEST (2919) in “Ship Ahoy", atmospheric
comedy in which Pat West appears as able-bodied seaman.
Scene: Deck of yacht. Numbers: a. “La Paloma"; b.
“She's My Sweet Dumb, Dumb Dora"; c. “Sweet
Senorita."
BRUCE BOWERS (2870) in “Artistic Mimicry", with imita-
tions including one of little boy making radio debut and
Jewish lady preparing for swim. Scene: Draped set.
SERENADERS, THE (2814), in “Red Hot Harmony."
Scene: Fire station house. Double quariei of male voices
with these numbers: a. “It Goes Like This"; b. “Stars
and Stripes Forever"; c. “You Tell Me Your Dream"; d.
“Every Sunday Afternoon."
BORN AND LAWRENCE (2640), in “The Aristocrats."
Scene: Drawing room. Comedians of variety stage in pan-
tomime and songs. Numbers: a. “I Wonder What's Be-
come of Sally"; b. “Down by the Old Millstream"; c.
“Wobbly Walk."
DOROTHY AND ROSETTA RYAN (726) in “Mirth and
Melody." Scene: Living room. Stars of Keith Circuit
accompany themselves with guitars. Numbers: a. “I Love
You, Sweetheart of All My Dreams”; b. “Scups of
Coffee"; c. “Just Like a Melody."
PHIL BAKER (724), in “A Bad Boy From a Good Family."
Scene: Drawing room. Comedian of Broadway and
Keith Circuit with his accordion. Numbers: a. “Baker
Blues"; b. “Big Butter and Egg Man From the West";
c. “How About Me"; d. “I'll Get By."
STANLEY AND GINGER (714) in “A Few Absurd Mo-
ments." Song and dance team of variety stage. Scene:
Living room. Numbers: a. “That's My Weakness Now";
b. “Just Like a Melody Out of the Sky."
LERDO’S MEXICAN ORCHESTRA (705). Scene: Or-
chestra set. Mexican band under Lerdo, composer and
musician, has toured U. S. on Keith Circuit. Numbers:
a. “Celito Lindo"; b. “Rancho Grande"; c. “Patria Mia."
BORN AND LAWRENCE (2940) in “Pigskin Troubles."
Scene: Exterior of gymnasium. Act is staged on college
campus and includes shots of football crowds. Numbers:
a. “Me and My Shadow"; b. “Dirty Hands— Dirty Face."
PARAGONS, THE, (2883), in “In the Tropics." Scene:
Tropical barroom. Quartet seen on Keith Circuit is assisted
by Doris Walker. Numbers: a. “Happy Days and Lonely
Nights"; b. "Come On Baby”; c. “Winter Song”; d.
“Kentucky Babe"; e. “Happy (My Baby Just Said Yes)."
LITTLE BILLEE (2869), in “The Flaming Youth." Scene:
Reception hall. Midget star of variety stage gives original
songs and tap dancing. Numbers: a. “Wonderful Wife";
b. “Down On 33d and 3d"; c. “Sweet Georgia Brown";
d. “Anything You Say."
JOE LEWIS (2868). Scene: Night club. Lewis of Parody
Club &cts as master of ceremonies. Numbers: a. ! ‘Chi-
cago"; b. “Oh GusBie"; c. “Sonny Boy"; d. Original
selection.
BOBBY FOLSOM (2839). in “A Modern Priscilla." Scene:
Living room. Broadway show girl tells story of Puritan
Priscilla and the same girl of modern times in narrative
song. Number: “Priscilla of the Puritan Days."
BOBBY GILLETT (2839), in “Syncopated Breezes." Scene:
Living room. Banjoist is assisted by Doris Walker, who
sings introductory number. Numbers: a. “Happy Day 9
and Lonely Nights"; b. “The Rosary"; c. “St. Louis
Blues"; d. “Ida (Sweet as Apple Cider)."
HUGHES AND PAM (2837). in “The Fall Guy." Scene:
Living room. Interspersed with falls are funny stories.
ROY FOX (2819). “The Whispering Cornetist" has specialty
number and three with his Montmartre Orchestra. Scene:
Band set. Numbers: a. “My Melancholy Baby"; b.
“Sally of My Dreams"; c. “My Window of Dreams"; d.
“Louisiana."
HOPE VERNON (2815), in “The Sunshine Girl." Scene:
Drawing room. Broadway star offers four songs and^ imi-
tates violin sounds. Numbers: a. “Beloved"; b. “Arms
of Love"; c. “I Loved You Then"; d. “There's a Rain-
bow 'Round My Shoulder."
KJERULF’S MAYFAIR QUINTET (2650), in “A Musical
Melange." Scene: Draped set. Three harpists, violinist
and vocalist in classical and semi-classical numbers: a.
“Neapolitan Nights"; b. “Sextette from Lucia"; c.
“Lonely Little Bluebird."
AIN’T IT THE TRUTH 7 (2648-49). Scene: Living room.
Comedy of manners in two reels, written by Ralph Spence,
title writer and author of “The Gorilla." Cast includes
William Davidson. Grace Valentine, Dot Farley, Patricia
Caron. James T. Mack and Walter Rodgers.
NEAL SISTERS. THE (719), in “Blondes That Gentlemen
Prefer." Scene: Living room. Trio featured on Keith
and Publix circuits. Numbers: a. “Gentlemen Prefer
Blondes": b. “Doin’ the Raccoon"; c. “Boola Boola.
JAY VELIE (718), in “Songs of Love." Scene: Living room.
Musical comedy tenor presents: a. “You Gave Your
Heart to Me"; b. “Tommy Lad": c. “Mother Machree.
ORIGINAL HILLBILLIES. THE (715). Scene: Interior log
cabin. North Carolina jazz band of radio and stage ap-
pearances. directed by A1 Hopkins, presents: ^ a.
to Old Virginny" ; b. “Echoes of the Chimes”: c. ^ The
Frank Wilson Rage"; d. “Wasn’t She a Dandy ; e.
GREEN'S1* FLAPPERETTES (711). Scene: Band set Girl
ja.2z band, on Keith circuit, the past two years, is led by
Nina Grey. Numbers: a. "St. Louis Blues": b. Mother
Goose Parade": c. "That Bedhead Gal."
McKAY AND ARDINE (708). in "Bach From Abroad.
Variety comedians use mispronunciation of words for their
playlet, fun. Number: "You Will Like Fun.
WEARY RIVER: Score (3021-30). Synchromzezd by Vita-
phone Symphony Orchestra. Numbers 3021 to 30 M inclusive.
Reels 1 to 9. First National production with talking
sequences
SEVEN FOOTPRINTS TO SATAN: Score (3001-06). Syn-
chronized by Vitaphone Symphony Orchestra. Numbers
3001 to 3006 inclusive. Reels 1 to 6. First National
production. „ 0 .
QUEEN OF THE NIGHT CLUBS: Score (2971-76). Syn-
chronized by Vitaphone Symphony Orchestra. Numbers 2971
to 2976 inclusive. Numbers 1 to 6. All-talking picture.
ONE STOLEN NIGHT: Score (2961-66). Synchronized ^
Vitaphone Symphony Orchestra. Numbers 2961 to 29b«
Inclusive. Reels 1 to 6. With talking sequences.
GREYHOUND LIMITED. THE: Score (2951-67). Synchro-
nized by Vitaphone Symphony Orchestra. Numbers 2951 to
2957 inclusive. Reels 1 to 7. With talking sequences.
STOLEN KISSES: Score (2951-47). Synchronized by Vita-
phone Symphony Orchestra. Numbers 2941 to 2947 inclu-
sive. Reels to 7. With talking sequences.
D’AMOUR— EXIT MARCH (2918). P)ayed by Vitaphone
Symphony Orchestra. Composer is Gage. Without film.
WEARY RIVER: Trailer (2909). Introducing Richard
Barthelmess. First National production.
RANGERS, THE (2900), in "After the Round-Up. Scene:
Exterior desert camp. Double male quartet offering three
ballads. Numbers: a. "Cheyenne"; b. “San Antonio’ ; o.
“West of the Great Divide"; d. “Rose of Monterey ; e.
“Pony Boy." _
BORN AND LAWRENCE (2885). in “The Country GenUe-
men." Scene: Living room. Numbers: a. “Sleepy Time
Gal"; b. “Silver Threads Among the Gold"; c. “Down
Home Rag."
NO DEFENSE: Trailer (2720). Monte Blue addressing au-
dience. Flash-backs and story from Monte.
QUEEN OF THE NIGHT CLUBS: Trailer (2706). Texas
Guinan tells all about night clubs. Flashbacks.
IANET ADAIR (2629). in “Here Comes the Bridesmaid.*'
Scene: Church exterior, bedroom. Playlet, starring Janet
Adair, told in narrative song. Numbers: a. “Bridesmaid";
b. “No One's Fool": c. “It's Right Here For You."
GUS ARNHEIM ORCHESTRA (2136). Scene: Draped set.
Gus Arnheim and His Cocoanut Grove Orchestra of Holly-
wood play the following numbers: a. “Who’s You, That's
You"; b. “Sing Me a Baby Song"; c. “Flapperette."
SONG HITS IN
Ager, \ellen, Bornstein Company
7 45 Seventh avenue , New York City
Picture
THEY LEARNED ABOUT WOMEN
CHASING RAINBOWS
THE GRAND PARADE
Producer Songs
M G M “There Will Never Be Another
Mary”
“Harlem Madness”
“Does My Baby Love?”
“He's That Kind of a Pal”
“Aintoha Baby?”
“A Man of My Own”
M G M “Happy Days Are Here Again”
“Lucky Me, Lovable You”
“Everybody Tap”
Pathe “Molly”
“Moanin’ for You”
"Alone in the Rain”
IT’S A GREAT LIFE
PUTTIN’ ON THE RITZ
THE MELODY MAN
THE TRESPASSER
NEW YORK NIGHTS
MAMMY
Irving Berlin, Inc.
1607 Broadway , New York City
M G M
United Artists
Columbia
United Artists
United Artists
Warner Bros.
Your Eyes,
“I’m Following You”
“Hoosier Hop”
“I’m Sailing on a Sunbeam”
“With You”
“There’s Danger
Cherie”
“Puttin’ on the Ritz”
“Alice in Wonderland”
“Broken Dreams”
“Love, Your Spell Is Everywhere”
“A Year from Today”
“To My Mammy”
“Let Me Sing and I’m Happy”
“Across the Breakfast Table”
SO THIS IS PARIS GREEN
Bibo-Lang Music Company
1595 Broadway , New York City
Paramount “La La Mama”
De Sylva, Brown and Henderson, Inc.
745 Seventh avenue , New York City
(Subsidiary of WARNER BROS.)
HOLD EVERYTHING
Warner Bros. “When the Little Red Roses”
“Sing a Little Theme Song”
“To Know You Is to Love You”
“Take It on the Chin”
“Physically Fit”
“Isn’t This a Cockeyed World”
“The Girls We Remember”
“You’re the Cream in My Coffee”
SHOWGIRL IN HOLLYWOOD
First National
“I’ve Got My Eye on You”
‘Hanq Onto a Rainbow”
‘In Hollywood”
SUNNYSIDE UP
Fox
“Aren’t We All”
“If 1 Had a Talking Picture of
You”
“Sunnyside Up”
‘Turn on the Heat”
A SONG OF KENTUCKY
Fox
“Sitting by the Window”
“A Night of Happiness”
HAPPY DAYS
Fox
‘Mona”
“I’m on a Diet of Love”
FROZEN JUSTICE
Fox
‘The Right Kind of Man”
SOUTH SEA ROSE
Fox
‘South Sea Rose”
WHY LEAVE HOME
Fox
‘Look What You’ve Done to Me”
MARIANNE
M G M
‘Marianne”
NAVY BLUES
M G M
‘Navy Blues”
RICH PEOPLE
Pathe
‘One Never Knows”
Donaldson,
D
ouglas & Gumble
1595 Broadu
ay. New York
City
GLORIFYING THE AMERICAN GIRL
Paramount
‘There Must Be Somebody Waiting
for Me”
HOT FOR PARIS
Fox
‘Sweet Nothings of Love”
‘I’m the Duke of Ka-Ki-Ak”
“If You Want to See Paree”
CAMEO KIRBY
Fox
‘ Romance”
‘Home Is Heaven”
‘After a Million Dreams”
Famous
Music Corp
719 Seventh
avenue, New York City
THE LOVE PARADE
Paramount
‘Dream Lover”
‘My Love Parade”
‘Let’s Be Common”
‘March of the Grenadiers”
THE VAGABOND KING
Paramount
‘Only a Rose”
HONEY
“Song of the Vagabonds”
“Some Day”
“Vagabond King Waltz”
(Hugeette Waltz)
“Love Me Tonight”
“Sing You Sinners”
“In My Little Hope Chest”
“I Don’t Need Atmosphere”
“Let’s Be Domestic”
Picture
Producer
Songs
PARAMOUNT ON PARADE
Paramount
“Sweepin’ the Clouds Away”
“Any Time’s the Time to Fall in
Love”
Leo Feist, Inc.
231
West 40th street. New York City
(RADIO
MUSIC COMPAN
Y)
RIO RITA
RKO
“You’re Always in My Arms”
“Rio Rita”
“If You’re in Love You’ll Waltz”
“Sweetheart, We Need Each Other”
“The Rangers Song”
“The Kinkajou”
“Following the Sun Around”
HELL HARBOR
United Artists
“Caribbean Love Song”
KING OF JAZZ
Universal
“It Happened in Monterey”
“Ragamuffin Romeo”
“My Bridal Veil”
Harms, Inc.
62-4 West 45th street. New York City
(Subsidiary
of WARNER BROS.)
SPRING IS HERE
Warner Bros.
“Yours Sincerely”
“With a Song in My Heart”
SONG OF THE FLAME
First National
“Palace Song”
“Liberty”
“Petrograd”
“One Little Drink”
“Passing Fancy”
“Harvest Song”
“When Love Calls”
GOLDEN DAWN
Warner Bros.
“Africa Smiles No More”
“In a Jungle Bungalow”
“My Heart’s Love Call”
ISLE OF ESCAPE
Warner Bros.
“Drink to the Isle of Love”
“My Kalua Rose”
THE VAGABOND LOVER
RKO
“A Little Kiss Each Morning’’
“1 Love You, Believe Me, 1 Lov©
You”
“Then I’ll Be Reminded of You”
SALLY
First National
“If I’m Dreaming”
“Look for the Silver Lining”
“All 1 Want to Do Do Do Is
Dance”
“Sally”
“Wild Rose”
HIT THE DECK
RKO
“Hallelujah”
“Sometimes I’m Happy”
“The Harbor of My Heart”
TANNED LEGS
RKO
“You’re Responsible”
“With Me— With You”
LOVE COMES ALONG
RKO
“Until Loves Comes Along”
Edward B. Marks Music Company
225
West 46th street. New York City
SHOW BOAT
Universal
“Down South”
PLEASANT SINS
Superior Talking
Pictures
“In Each Others Arms”
“Hello, Margot” >
“Gin and It”
‘WER WIRD DENN WEINEN”
British Interna-
tional Pictures
(Made in Ger-
many)
“No Use Crying”
THE MOUNTED STRANGER
Universal
“Wonderful Star of Love”
SLEEPING CUTIE
RCA
“Wonderful Star of Love”
SPORTING YOUTH
Universal
“Dancing Butterfly”
(Instrumental)
COHENS AND KELLYS IN
SCOTLAND
Universal
“March of the Siamese”
(Instrumental)
MASK AND THE DEVIL
M G M
“Frasquita Serenade”
Also known as ‘My Little Nest
of Heavenly Blue”
SONG OF THE ISLANDS
Columbia
“Song of the Islands”
Mills Music, Inc.
150 West 46th street, New York City
VAGABOND LOVER
R K 0
Nobody’s Sweetheart”
CURRENT FILMS
Picture
Producer
Songs
UNTAMED
M G M
“Chant ot the Jungle”
“That Wonderful Something. Is
Love”
BE YOURSELF
M G M
“Cooking Breakfast for the One 1
Love”
“When a Woman Loves a Man”
“Kickin’ A Hole in the Sky”
THEIR OWN DESIRE
M G M
“Blue Is the Night”
FREE AND EASY
M G M
“The Free and Easy”
“It Must Be You”
MONTANA MOON
M G M
“Montana Call”
“The Moon Is Low”
Santly Bros.
Red Star Music Company
729 Seventh avenue , New York City
(Subsidiary of WM. FOX FILM CO.)
Picture Producer Songs
755 Seventh
PUTTIN’ ON THE RITZ
avenue , New York City
United Artist “Singing A Vagabond Song"
Shapiro, Bernstein and Company, Inc.
1567 Broadway , New York City
HARMONY AT HOME
HAPPY DAYS
LET’S GO PLACES
THE BIG PARTY
SONG 0’ MY HEART
Fox
Fox
Fox
Fox
Fox
“A Little House to Dream’’
“We’ll Build A Little World of
Our Own”
“Hapiiy Days”
“A Toast to the Girl I Love”
“Fascinatin’ Devil”
“Boop Boop A Doopa Doo Trot”
“Snowball Man”
“Bluer Than Blue Over You”
“Good for Nothin’ but Love”
“I’m Climbing Up a Rainbow”
“Nobody Knows but Rosie”
“I Feel You Hear Me”
“A Pair of Blue Eyes”
“The Rose of Tralee”
“Song o’ My Heart”
BLAZE O’ GLORY
PARTY GIRL
HELLO. SISTER
TROOPERS THREE
POINTED HEELS
SWEETIE
SHANGHAI LADY
SUNNY SKIES
Sono Art “Wrapped in a Red. Red Rose”
“Dough Boy’s Lullaby”
“Put A Little Salt on the Blue-
bird’s Tail”
Tiffany “Oh! How I Adore You”
“Farwell”
Cruze-Sono Art
Tiffany
Paramount
Paramount
U niversal
Tiffany
“What Good Am I Without You”
“As Long as You Love Me”
“Ain’tnha?”
“He’s So Unusual
“I Wonder If It’s Really Love”
“Wanna Find a Boy”
“Must Be Love”
ONE MAD KISS
Fox
“Behind the Mask”
“Lamento”
“Oh. Where Are You”
“One Mad Kiss’
“Only One”
“Monkey on a String”
“El Florero Espanole”
THE GOLDEN CALF
Fox
“Maybe Some Day”
“Can 1 Help It”
“I’m Telling the World About
You”
“You’ve Gotta Be Modernistic”
HIGH SOCIETY BLUES
Fox
“Just Like a Story Book”
“Eleanor”
“I’m on the Market for You”
“High Society Blues”
SUCH MEN ARE DANGEROUS
Fox
“Cinderella by the Fire”
CRAZY THAT WAY
Fox
“Let’s Do”
MEN WITHOUT WOMEN
Fox
“The Hills of Old New Hamp-
shire”
Sherman-Clay and Company
Kearney and Sutter streets , San Francisco , California
(Main Office)
THE GREAT GABBO Sono Art “I’m In Love With You”
“Web of Love”
“Icky”
“The New Step”
“Every Now and Then”
Triangle Music Company
165it Broadway , New York City
LOVE AT FIRST SIGHT Chesterfield “Love at First Sight”
THE TALK OF HOLLYWOOD Sono Art “Sarah”
“No, No, Babie”
“Daughter of Mine”
“They Say Good Night in the
Morning”
“I Get It from My Daddy”
J. H. Remirk Music Company
219 West 46th street , New York City
(Subsidiary of WARNER BROS.)
SPRING IS HERE
First National
“Cryin' for the Carolines”
“Have a Little Faith in Me”
“Bad Baby”
’’What’s the Big Idea”
“How Shall 1 Tell”
SO LONG LETTY
First National
‘My Strongest Weakness Is You”
“One Sweet Little Yes”
UNDER A TEXAS MOON
Warner Bros.
“Under a Texas Moon”
“1 Want a Bold Caballero”
“Esta Noche De Amor”
THE PAINTED ANGEL
First National
“Only the Girl”
‘ Help Yourself to My Love”
“Everybody's Darling”
THE SACRED FLAME
First National
“The Sacred Flame”
FORWARD PASS
First National
“H’lo. Baby”
“Huddlin’ ”
“One Minute of Heaven”
“1 Gotta Have You”
Robbins Music Corp.
799 Seventh avenue , New York City
(Publishers to
Metro-Goldwyn-
Mayer)
LORD BYRON OF
BROADWAY
First National
“Should 1”
“The Woman in the Shoe”
“A Bundle of Old Love Letters'
“Only Love Is Real”
THE ROGUE SONG
M G M
“When I’m Looking at You”
“The Rogue Song”
“The Narrative”
DEVIL MAY CARE
M G M
“Charming”
“Shepherd’s Serenade”
“If He Cared”
M. Witmark and Sons
1659 Broadway , New York City
(Subsidiary of WARNER BROS.)
SHE COULDN’T SAY NO
Warner Bros.
“Watching M'i Dreams Go by”
“Darn Fool Woman Like Me”
NO. NO. NANNETTE
First National
“As Long as I’m With You”
“Dance of the Wooden Shoes”
“King of the Air”
“Dancing on Mars”
GOLD DIGGERS OF BROADWAY
Warner Bros.
“Painting the Clouds With Sun
shine”
“Tiptoe Thru the Tulips With Me’
“In a Kitchenette”
“Song of the Gold Diggers”
“What Will 1 Do Without You”
“Go to Bed”
“And Still They Fall in Love"
“Mechanical Man”
“Poison Kiss of That Spaniard"
“Keeping the Wolf from the Door”
TIGER ROSE
Warner Bros.
“The Day You Fall in Love”
LILLIES OF THE FIELD
First National
“I’d Like to be a Gpysy”
GIRL FROM WOOLWORTHS
First National
“Someone”
“You Baby Me. I'll Baby You”
“Oh What 1 Know About Love”
IS EVERYBODY HAPPY
Warner Bros.
“(I’m Bfue for You) New Orleans’
‘Wouldn’t It Be Wonderful”
“Medicine Man for the Blues”
“Samoa”
“In the Land of Jazz”
SONG OF THE WEST
Warner Bros.
“Come Back to Me”
Vincent
Youmans, Inc.
67 West 44th
street , New Yo
rk City
HIT THE DECK
R K 0
“Keepin’ Myself for You”
SONG OF THE WEST
Warner Bros. ‘
‘The One Girl”
“West Wind"
FIRST
That’s what MACK SENXETT TALKING
COMEDIES are doing. Setting new Short
Feature records everywhere. Each one soar-
ing a little higher in entertainment value
and in box-office power — and in play dates
in the country’s finest houses.
Look over the list of releases since the first of the year.
Then ask yourself if any other series of short comedies
has ever approached such a showing.
” SCOTCH” * . . . Six weeks on Broadway, New York. Exhibitors Herald-World
says: "Probably the best Educational short subject thus far released . . .
Just great.”
THEN
” SUGAR PLUM PAPA59 . . "One of Mack Sennett’s funniest . . . You’ll undoubtedly roar
at this,” says Photoplay Magazine. "A wow of a comedy,” says M. P. News,
"A masterpiece,” says Exhibitors Daily Review. Three weeks on Broadway,
" ''BULLS AND BEARS ... "Another one of the Educational short-feature hits that will
play in any house to a roaring audience. The industry is beginning to
wonder how Educational can be so consistently good in its comedy
AND THEN productions.” — The Billboard.
”MATCH PLAY-9 . . . Short feature special with the golf champions WALTER
HAGEN and LEO DIEGEL. The greatest box-office bet ever offered among
two-reel comedies. Now setting record bookings all over the country,
with unprecedented exploitation backing.
FOLLOWED BY
” HE TRUMPED HER ACE”.. . Sennett’s smartest. The Film Daily calls it "a sure ace . . .
a pip of a comedy.” And Variety says: "Delightful comedy for de luxes.”
AND NOW.
after this unbroken record of hits, is coming another
that will challenge all altitude records:
"HONEYMOON ZEPPELIN”
with
THE SPICE OFTHE PROGRAM"
MARJORIE BEEBE
NICK STUART
DAPHNE POLLARD
EDWARD EARLE
A comedy that has just about everything that a short feature
could have. A great cast in a great story. Marvelous action, with
a thrill for every laugh. And plenty of exploitation angles.
MACK SEN NETT
TALKING COMEDIES
EDUCATIONAL FILM EXCHANGES, Inc. E. W. HAMMONS, President
Member, Motion Picture Producers and Distributors of America, Inc., Will H. Hays, President
Film Industry Hails Fox Financial Settlement
EXHIB ITO RS
H E RALD
WORLD
PAGING
NORMA
SHEARER!
(We have just seen the
greatest Talking picture
ver made . Lady , you’re
imply grand in THE DIVORCEE ! ff
Joyfully yours ,
-OOLDWYN- MAYER
MM
Entered as second-class matter, August 20, 1917, at^ the Post Office at Chicago, III., under the act of March 3, 1S79. Published Aoril 12, 1930
The Last
Word in
Compactness
and
Efficiency
To Hear It
Is to
Buy It
Sound On Film & disc
$
1750
‘V
Sound on Film for Simplex (Open)
400-1000 SEATS
$2500
Just a Few of the Many
Theatres Equipped with Tone-O-Graph
OPERA HOUSE
GIRARDSVILLE, PA.
PALACE THEATRE
DENTON, MARYLAND
VICTORY THEATRE
NEW HAVEN, CONN.
CASCO THEATRE
PORTLAND, MAINE
STRAND THEATRE
GAFFNEY, S. C.
DIXIE THEATRE
PELHAM, GA.
VIVIAN THEATRE
LACHOOCHEE, FLA.
BISCAYNE THEATRE
MIAMI, FLA
KNICKERBOCKER THEATRE
CLEVELAND, OHIO
STRAND THEATRE
ST. CFIARLES, MO.
PALACE THEATRE
ARKANSAS CITY, ARK.
CAPITOL THEATRE
FAYETTEVILLE, TENN.
BENTLEY GRAND THEATRE
MILBANK, S. D.
CASINO THEATRE
MILACO, MINN.
RIALTO THEATRE
YOUNGSTOWN, OHIO
LIBERTY THEATRE
HOUSTON, TEXAS
CRYSTAL THEATRE
CHICAGO, ILL.
DUAL SYSTEM
"N r
$50 Extra for Powers
For Theatres Seating
Up to 400
Delivery
30 Days after acceptance of contract.
Two Turntables
Two Pick-ups
Two Sound Horns
Bausch Si Lomb Lenses
Fader
Monitor Horn
Double Amplification
Two Complete Sets of Tubes
One Special Exponential Horn
Heavy Type Dynamic Units or
Two Dynamic Horns
Two Constant Speed Motors
Over 50 Installations in
Greater New York
France - Canada - Switzerland
and Australia
North American
Sound SC Talking Picture Equipment
Corporation
729 SEVENTH AVENUE, NEW YORK
Sound on Film for Powers (Open)
OVER 1000 SEATS
$4000
TONE-O-GRAPH DISTRIBUTORS
MISSOURI
ROBERT STEMPLE
220 N. 2nd Street, St. Charles, Mo.
NORTH AND SOUTH DAKOTA
MR. J. J. NELSON
Bentley-Grand Theatre, Milbank, S. Dakota
WEST VIRGINIA AND SOUTHEASTERN OHIO
STANDARD THEATRE SUPPLY CO.
138 28th Street, Wheeling, W. Va.
OKLAHOMA AND NEW MEXICO
MR. W. R. HOWELL
417*4 East 9th Street, Oklahoma City, Okla.
TENNESSEE. GEORGIA. FLORIDA. ALABAMA,
MISSISSIPPI. LOUISIANA, ARKANSAS
MR. LOVE B. HARRELL
125 Walton Street, Atlanta, Georgia
TEXAS
LONE STAR FILMS CORP.
1801 54 Commerce Street, Dallas, Texas
NORTH AND SOUTH CAROLINA
MR. DONOLD M. EAVES
20 J4 S. Poplar Street, Charlotte, N. C.
WESTERN PENNSYLVANIA
WHEELER ZOPPETTI
1627 Boulevard of Allies, Pittsburgh, Pa.
ILLINOIS, INDIANA, WISCONSIN
APPARATUS SALES & SERVICE CO.
105 W. Monroe Street, Chicago, Illinois
CONNECTICUT, RHODE ISLAND. NEW HAMPSHIRE.
VERMONT, MASSACHUSETTS, MAINE
.MR. LEW ANGER
435 East Main Street, Bridgeport, Conn.
NEBRASKA AND IOWA
TALKING PICTURE EQUIP. CO.
1508 Davenport Street, Omaha, Nebraska
OHIO
KLEIN TALKING EQUIP. CORP.
1709 East 21st Street, Cleveland, Ohio
MICHIGAN AND CANADA
MR. LEON RUDI)
Book-Cadillac Hotel, Detroit, Michigan
WESTERN MISSOURI AND KANSAS
MR. HENRY ANTRIM
Commonwealth Hotel, Kansas City, Missouri
A FEW TERRITORIES AVAILABLE FOR LIVE WIRE DISTRIBUTORS
* yS
EXHIBITORS HERALD-WORLD
April 12, 1930
THANK
MR. LASKY!
PARAMOUNT’S Production Head Arranged
18 Weeks of Record Theatre Business
Between Now and August 1st
Mr. Zeppos is one of scores of exhibitors
ring congratulations on Paramount’s strong
spring and summer line-up. Cfl It’s no accident
that 25 Paramount Pictures of powerful box-
office calibre, the cream of the New Show World,
come to you at this time of year. C]] Mr. Lasky
revised production schedules, speeded up the
studios, set higher budgets and went to Holly-
wood to give exhibitors THE GREATEST
SPRING LINE-UP THIS BUSINESS HAS
EVER KNOWN. Sensational theatre grosses on
“Honey” and other Paramount spring product
are already reflecting the results.
4
EXHIBITORS HERALD-WORLD
April 12, 1930
Mr. Lasky Mobilized Aee Stars, Stories,
and Production Army for Mightiest Spring
Product In Motion Picture History! ▲ a a
'THE VAGABOND KING* Starring
DENNIS KING. With Jeanette MacDonald, O. P. Heggie and
others. All-Technicolor song romance. Proven clean-up!
tHARLES "BUDDY” ROGERS in “Young
Eagles.” With Jean Arthur, Stuart Erwin, Paul Lukas. Star
and Director of “Wings” give new aviation thriller.
ruth chatterton in the dramatic smash
of 1930, “Sarah and Son.” With Fredric March. Doing far
above normal business in every town it’s played.
"BENSON MURDER CASE” with William
Powell, one and only “Philo Vance.” Bigger than “Canary”
ami “Greene.” Standard box-office hit.
"HONEY” Starring Nancy Carroll. Vi ith Harry Green,
Skeets Gallagher, Lillian Roth, Stanley Smith. Smashing all
“Sweetie” records.
MAURICE CHEVALIER in “The Big Pond.”
With Claudette Colbert. Swift modern American romance.
Great Personality Man in a money knockout.
GEORGE BANCROET ill “Ladies Love Brutes.”
With Mary Astor, Fredric M arch. Variety names him greatest
drawing eard on screen. Here's why!
“LIGHT OF WESTERN STARS”
I'chard Arlen, Mary Brian, Harry Green, Regis Toomey. Zane
Grey outdoor action thriller. Bigger than “Virginian.”
"SAFETY IN NUMBERS” Charles “Buddy”
Rogers in better nut&ieal smash than “Close Harmony.” Real
story hv author of “Sweetie.”
"DANGEROUS NAN MpGREW”
Vow comedy smash with music. Helen “Sugar” Kane, Victor
Moore, James Hall, Frank Morgan. The big spring surprise!
CLARA BOW in “True to the Navy.” Her first in
Koonths and her biggest talking picture by far! With Fredric
March, Harry Green.
WILLIAM POWELL in “Shadow of the Law”
(tent, title), successor to Powell's electrifying” Street of Chance.”
A great star better than ever.
"YOUNG MAN OF MANHATTAN”
Best selling novel in the United States produced on lavish scale.
Claudette Colbert, Norman Foster, Charles Ruggles.
NANCY CARROLL in “The Devil's Holiday.”
The picture all Hollywood is talking about! Produced by the
author and director of “The Trespasser.”
•VACK OAK IF) in the big New Tork stage comedy
riot, “The Sap from Syracuse.” With a special cast of star
comedians and pretty girls.
WILLIAM POWELL in a third one of the series
of strong, red-meat dramas that are making this fine actor a
mighty het everywhere.
"WITH BYRD at llie SOUTH POLE”
Talking, sound. Most publicized thrill journey in history.
Produc.ed by two [members of Byrd expedition and including
actual flight over the South Pole.
•IACK OAKIE in his first big starring picture. “The
Social Lion.” With Mary Brian, Skeets Gallagher, Olive Borden.
Cash in on the Oakie craze!
"THE TEXAN” Gary Cooper in companion show to
“The Virginian” with Fay Wray. The kind of big action pic-
ture sensationally popular now.
"RETURN OF DR. FU MANCHU”
By popular demand, a fine sequel to “The My’sterious Dr. Fu
Mauehu.” With Warner Olaml and same cast as before.
"THE BORDER LEGION” Richard Arlen,
Jack Holt, Fay Wray, Eugene Pallette. By Zane Grey. Outdoor
quality smash as only Paramount can make them.
GARY COOPER in “Civilian Clothes” (tent, title).
With Mary' Astor, Phillips Holmes. Cooper’s popularity will
take another leap forward.
GEORGE BANCROFT in “The Caveman.” With
Doris Kenyon, Kay Francis. Bancroft proves anew his title as
the greatest box-office star in the business.
CLARA BOW in one of two strong stories now being
adapted for her. Both well known properties. Either will
make a surefire Bownanza for you.
"PARAMOUNT
ON PARADE”
The Big Party of the Stars! With Richard Arlen,
Geo. Bancroft, Clara Bou\ Evelyn Brent, Clive Brook.
Nancy Carroll, Rath Chatterton, Maurice Chevalier,
Gary Cooper, Leon Errol, Skeets Gallagher, Harry
Green, Helen Kane, Dennis King, Abe Lyman and
Band, Jack Oakie, Zelma O'Neal, William Powell,
Buddy Rogers, and .'III more! Scenes in Technicolor.
PARAMOUNT NEW SHOW WORLD
April - August — Like the Start of a New Season!
April 12, 1930
EXHIBITORS HERALD-WORLD
5
\ecO^ ^e*6 %oOt\oY
^e*1
^>v
£>‘e
"* \\
NAXCY
CARROLL
with
MARRY GREEN
SHEETS OALLAGHER
LILLIAN ROTH
STANLEY SMITH
Directed by Wesley Ruggles
Adapted by Herman J . Mankiewicz from the novel and
play “Come Out of the Kitchen 99 by Alice Duer Miller
and A. E. Thomas.
PARAMOUNT
April Shower
of Sunshine
Most Sensational
Industry’s
Ablest Producing
Minds To Supervise
New Titan Shorts
World’s Finest
Short Product
To Match the
Titan Trademark
and Revolutionary Short
Product Policy Of All Time
from Radio in 30-31 . . . .
Radio Titan Will Make Gigantic Strides in
the Short Product Arena Next Season . . .
Daring Plans Are Now Sweeping to Com-
pletion . . . Fabulous Resources Are Being
Marshalled . . . For the Presentation of
to Grace the Screens of the World in Short
Subjects . . .
Leadership . . . absolute and supreme . . .
in the Short Feature Field is the Titan Goal
for 30-31.
8
EXHIBITORS HERALD -WO RED
April 12, 1930
Section Tw o
of this number of the
Exhibitors Her aid- World
is the
Spring Buyer’s Number
of
Better Theatres
The entire section is chock full of interesting and valu-
able information for the entire industry in general and
for every theatre owner in particular. Special atten-
tion is directed to the following articles:
“ Designing the Theatre Exterior ’ by Robert Boiler. Special
sketches besides text by this eminent architect, discussing the main
considerations in the design of the attractive motion picture theatre
exterior.
“Television Today ” by Douglas Fox. A comprehensive report of
what the scientists are doing to create this new form of amusement
and education.
Special Departments Include
The Equipment Index : Catalog of
articles of theatre equipment, their
manufacturers and distributors.
Who’s Who: Directory of Leading
Theatre Equipment Manufacturers
and Dealers and Their Executives.
Theatre Supply Dealers: Directory
of the theatre equipment dealers op-
erating over a restricted area (for
United States and Canada.)
Theatre Architects: Directory of
leading designers of motion picture
theatres and representative theatres
they have designed.
RC A Photophon
To introduce the curved gate
Insuring smooth reproduction, elim-
inating scratches, gear and sprocket
tooth flutter and stoppage due to
buckling of film.
To adopt change-over switch
For instantaneous changing fro
one projector to another. -
To employ Caesium photo-electric cell
Insuring long life and dependability,
quiet in operation and requiring no photo-
electric cell amplifier mounted on
projector.
To utilize dynamic cone loud speaker,
with directional baffles. Establishing unsurpassed
fidelity of sound reproduction and insuring
effective sound distribution to all parts of the
theatre. Also eliminating stage batteries for
loud speaker field excitation.
To offer motor generator operation for
small theatres
Eliminating all storage batteries and battery
charging equipment.
To abandon variable speed control
Thereby decreasing cost, simplifying operation
and insuring projection at proper speed. •
To utilize standard Radiotron tubes
A tube superior to all at a low cost.
to make it possible for the small theatre
owner to install the finest sound equipment
at a price he can afford to pay-
In Box Office
Talue Because It
in Sound i
Satisfaction'
Today, more than ever before, the patron of the
motion picture theatre demands "sound satisfac-
tion,” and the installation of RCA Photophone sound
reproducing equipment is the exhibitor’s best guar-
antee of sound reproduction of the highest quality.
The trend nationally and internationally is toward
RCA Photophone!
Back of every installation made by RCA Photo-
phone, Inc., lies the unmatched prestige of the
world’s foremost electrical engineering organiza-
tions and their strength and stability are reflected
in the performance of RCA Photophone sound re-
producing equipment.
SMALL THEATRE TYPE A. C. EQUIPMENT
FOR SIMPLEX PROJECTORS
SOUND ON FILM AND DISC
FOR THEATRES VP TO 1,000 CAPACITY
$2995°.°
(Deferred Payment Plan for best
equipment available)
RCA PHOTOPHONE, INC.
Executive and Commercial Offices
411 Fifth Avenue, New York City
Installation and Service Department
438 W. 37th Street, New York City
United States Branch Offices
Albeoj, > - Y «... State and Eagle Sts.
Atlanta, Ga. 101 Marietta St.
Buston, Mass. ...... Hoorn 706 Statler Office Bldg., 20 Providence St.
Chicago, III. 100 W. Monroe St.
Cleveland, Ohio Suite 203 Film Bldg.
Dallas, Texas Room 824- 1700 Commerce St.
Denver, Colo. •»»»••«••• Room 1014- U. S. National Bank Bldg.
Detroit. Mich. • ••»«••••••••• Suite 603 Fox Theatre Bldg.
Kansas City. Mo. 1717 Wyandotte St.
Lo* Angeles, Calif. 811 Hollywood Bank Bldg.
Philadelphia, Pa. 261 North Broad St.
Pittsburgh, Pa. . . William Penn Hotel
San Francisco. Calif. . « » • Room 2012 Russ Bldg., 235 Montgomery St.
Seattle, Wash. ...•••••«. Suite 506 Orpheum Theatre Bldg.
Washington, D. C 1910 K St. N.W.
. v a
with
KENNETH MacKENNA
AS "BULLDOG DRUMMOND
• Just what your audiences have been
waiting for! Further adventures of "Bull-
dog Drummond" in this new and start-
ling mystery thriller by H. C. McNeile.
• S. R. O. is putting it mildly when you
play this one!
Cast includes
MARCELINE DAY • H E N RY B. WALTHALL
CYRIL CHADWICK
DIRECTED BY DONALD GALLAHER
TWO jiRliTOCRJTI
A MERICA'S foremost actor makes
/ \ new box-office history in
the most brilliant comedy hit of
the year. An amazing standout
attraction at the Central Theatre,
New York $2.00 top. Available
to you Day and Date with
Broadway.
TOP
Hold Everything for
"HOLD EVERYTHING9’
LORETTA YOUNG
Adapted by HARVEY THEW and JOSEPH
JACKSON from the play by F. Anstey
Directed by ALFRED E. GREEN
MS?
“ Vitaphone ” is the registered trade-mark of
The Vitaphone Corporation designating its products
WARNER BROS, present
JO HI
THE NAN FROM
BIANKLEYS*
with
DF THE SCREEN ! !
J OLSON'S greatest! The King
of Entertainers takes New
York by storm in a merry mel-
ange of minstrelsy. Pocking
them in at $2.00 Warner Bros.
Theatre. Will be S.R.O. at popu-
lar prices. Available to you Day
and Date with Broadway.
WARNER BROS, present
£; ; '
r: ’4
jOLSOi
iwwnr
with LOUISE DRESSER - LOIS MORAN -
LOWELL SHERMAN - HOBART BOSWORTH -
TULLY MARSHALL - MITCHELL LEWIS
Story and Songs by
IRVING BERLIN
Screen play by GORDON RIGBY and JOSEPH
JACKSON. Directed by MICHAEL CURTIZ
KSllWil
Sequences in Technicolor
TT RUCTION! !
"HOLD EVERYTHING9’
has Everything
In the
^ ^
MHCY SERIOUSLY
TURNS TO THOUGHTS
Spring is here! And with it lazy reflections on the exhibitor's hard life. Poor feller, he has to pick a short subject program. But are
Pathe’s customers unhappy over the prospect ? Well, look at the exhibitor above. He knows that he's getting 52 ALL- TALKING
COMEDIES; steady old PATHE SOUND NEWS, produced also on disc and in silent; that unique screen whimsy, PATHE AUDIO
REVIEW, available too on disc and silent; the one and only GRANTLAND RICE SPORTLIGHTS, (on disc too), more popular than
ever; the brand-new VAGABOND ADVENTURE SERIES, (on disc too), dramatically enacted in quaint foreign lands , the ultra-
successful SONG SKETCHES, (on disc too), dramatized musical favorites; that uproarious cartoon, AESOP'S SOUND FABLES,
also on disc and silent; and the new wit-and-humor of the screen, TALKING TOPICS OF THE DAY, (on disc too). Yes sir. no wonder
the old boy’s grinning. That's a program to lick your chops over on a balmy Spring day, with the Rooster crowing. "It's all Pa the!"
14
EXHIBITORS HERALD-WORLD
April 12, 1930
Smashing Screen Triumph of SONG —
HUMOR PATHOS and SPECTACLE
to satisfy nation-wide demand for
United Artists hit with
view of this
simultaneous showings on or about
APRIL 26th backed by stupen-
dous newspaper and exploitation
campaign.
After
SIX
record weeks
at the
Earl Carroll
Theatre, N. Y.
at $2.00
Directed moves to
ky Rivoli Theatre
EDWARD for indefinite
SLOMAN run at popular
prices.
Presented by Joseph M. Schenck
EXHIBITORS HERALD-WORLD
15
April 12, 1950
Cities
where "Ritz"
will be seen on
April 26th
AKRON
ALTOONA
ATLANTA
BALTIMORE
BIRMINGHAM
BOSTON
BUFFALO
CHARLOTTE
CHICAGO
CLEVELAND
COLUMBUS
CLARKSBURG
DALLAS
DAVENPORT
DENVER
DES MOINES
DETROIT
EASTON, PA.
EVANSVILLE
GRAND RAPIDS
HARRISBURG
HARTFORD
HOUSTON
IOWA CITY
INDIANAPOLIS
KANSAS CITY
MEMPHIS
MINNEAPOLIS
NEWARK
NEW HAVEN
NEW ORLEANS
NEW YORK
OMAHA
OKLAHOMA CITY
PHILADELPHIA
PITTSBURGH
PORTLAND, ORE.
PORTLAND, ME.
PROVIDENCE
RICHMOND
READING
ROCHESTER
ROCK ISLAND
ST. PAUL
ST. LOUIS
SALT LAKE CITY
SAN ANTONIO
SEATTLE
SIOUX CITY
SPRINGFIELD, ILL.
SPRINGFIELD, MASS.
STAMFORD
TOLEDO
WASHINGTON, D. C.
WHEELING
WORCHESTER
YOUNGSTOWN
Two of the most startling song numbers ever produced
Puttin' on the Ritz Alice in Wonderland
The never-to-be forgotten voice
of Broadway’s great songster
HARRY
RICHMAN
The beauty and charm of that
popular young star
JOAN BENNETT
The irresistible humor of
James Gleason and
Lilyan Tashman
The words and lyrics of that
master of song
IRVING BERLIN
"Puttin’ on the Ritz" is a showman’s
dream come true
UNITED <£> ARTISTS
SONG HITS
"With You"
"Puttin' on the Ritz"
"There’s Danger in
Your Eyes, Cherie"
The Royal Family of the Screen
"Singing a
Vagabond Song"
another First National
Natural! The kind
of picture you can
get behind and shout
from the house tops
Here’s how to
put it OVER—
iVnisffife
'Vitaphone" is the registered trade mark of the Vitaphone Corp. designating its products.
LOBBY STUNT
Give your lobby the harem-
scar'em touch! Hand
smudges, daggers, finger
prints all over the place
and floors. Bill this like the
thriller of thrillers.
BOOK STORES
This is from one of the
most popular mystery sto-
ries of the age. Book stores
are ready to go the limit
with you.
NEWSPAPER
CONTEST
Give a private advance show-
ing on a morning preceding
your opening for all inter-
ested in detective work. Show
only half the picture and
offer prizes for all solving its
unusual mystery.
STREET BALLYHOO
Put out a dozen sandwich
men dressed to resemble the
mystery man of the picture.
Place placards on their
backs reading — "Murder
Will Out! — and does, at the
Strand".
The
Independent
Film Trade
Paper
EX H I B ITO RS
HERALD
WORLD
IN THIS ISSUE-
FOX SETTLEMENT
Industry Welcomes Settlement of Finan-
cial Tangle of Fox Enterprises, with Harley
Clarke of General Theatres Equipment as
President — Winfield Sheehan, Continuing as
Vice - President and General Manager in
Charge of Production, Says, “War Is Over,
and We’re Back in the Amusement Business.”
2-2-2 CONFERENCE
Reciprocity Brings Progress at 2-2-2 Con-
tract Conference — Agreement Is Reached
on Many Clauses — Distributors Consider
Score Charge a Matter of Individual Treat-
ment With Legal Aspect — Elimination of
Music License Tax Is Doubted — Good Will Is
Reflected in Attitude of All Parties.
COMPLETE INDEX TO CONTENTS
NEWS
Outdoor Pictures (Westerns) enjoy a revived popularity, sound
renewing interest in robust American life — A special department
starts on page 36.
Moss’ new chain to be outlet for definite line of product — Sets
goal of hundred houses in operation within one year.
U. S. Chamber will get appeal to oppose federal censorship —
MPPDA urges stand against additional boards — Policy would
be announced to Congress.
Warner 20 million program calls for 42 features and record out-
put of short product — First National to make 40 full length on
$17,500,000 budget.
DEPARTMENTS
Short Features 63
Music and Talent 64
The Theatre 60
Classified Advertising 68
What the Picture Did for Me 70
Chicago Personalities, by J. F 74
FEATURES
Service on Pictures 56
The Voice of the Industry (Letters from Readers) 69
Motion Picture Finance 30
Hollywood, by Douglas Hodges 53
Broadway 22
Sound Pictures 57
Pictorial Section 31
J. C. Jenkins — His Colyum 55
ADVERTISEMENTS
FILM, SOUND AND EQUIPMENT— Metro-Goldwyn-Mayer,
North American Sound and Equipment Company, Educational,
RCA Photophone, United Artists, First National, Paramount.
R K O Productions, Fox, Warner Brothers, Pathe, Columbia,
Universal, Sono Art — World Wide, Sol Lesser, Harry Brown,
Richard Talmadge, Ken Maynard, Tom Tyler, National Screen
Service, A. R. Boyd Enterprises, Radiotone Pictures Corpora-
tion.
MUSIC AND TALENT — Katherine Kaderly, Brooks Costumes.
CHICAGO
407 South Dearborn St. Telephone Harrison 0036-37-38
Cable Address : Quigpubco
EDWIN S. CLIFFORD, General Manager
JAY M. SHRECK, Managing Editor
GEORGE CLIFFORD, Business Manager
ERNEST A. ROVELSTAD, News Editor
HOLLYWOOD
1605 North Cahuenga St. Telephone Gladstone 2118-2119
DOUGLAS HODGES
West Coast Manager
EDITORIAL
AND
ADVERTISING
OFFICES
NEW YORK
565 Fifth Avenue Telephone Wickeraham 2366-2367“
PETER VISCHER, New York Manager
HERBERT FECKE and RAYMOND GALLO
Advertising Representatives
LONDON
THE BIOSCOPE
Faraday House
8-10 Charing Cross Rd., W. C. 2
SUBSCRIPTION RATES: United States and its possessions, Canada and all countries of the Americas — S3.00 per year: Great Britain and its colonies £1 per year.
Other foreign countries— $5. 00 per year. Single copies 25 cents. Advertising rate eards and Audit Bureau of Circulations statements furnished upon application.
The HERALD- WORLD assumes no responsibility for the return of unsolicited manuscripts. No manuscripts are returned unless authors so request.
Editorial
Hearst and Censorship
MR. WILLIAM RANDOLPH HEARST, with that pro-
nounced faculty for upsetting the apple cart which
he has been persistently demonstrating for a generation,
ordered into his newspapers during the past week a long
editorial endorsing and promoting the question of national
censorship of motion pictures.
Mr. Hearst, who qualifies as a motion picture man simply
because, having the means, he has been able to select
motion picture production as a hobby with which to
indulge his tastes and fancies, ought to know better. We
say he ought to know better because he is a man of extraor-
dinary intelligence, although a review of his attitude on
public questions for a generation finds him almost invari-
ably on the wrong side.
The great newspaper publisher and dilettante motion
picture producer shrewdly selected the week in which the
Motion Picture Producers & Distributors of America
announced its new Code for the production of pictures as
the occasion for the repetition of his plea for national
censorship. The time was shrewdly selected — for Mr.
Hearst’s purposes — and well-calculated to do the most
harm.
Mr. Hearst is a man of many and glaring inconsistencies
— so many and so glaring that this brief comment cannot
undertake to note even a small percentage of them. As a
newspaper publisher, however, he ought to have a pretty
sound understanding of the principle and the application
of censorship in any and every form. He ought to know
that if national censorship which he now calls for to be
applied to motion pictures were applied to the serious
business of his career, namely, the Press, his newspapers,
in their early and violent days of sensationalism, could
not have escaped the cutting shears of the censors. As a
matter of fact, his New York Mirror today seems to call
very pointedly for the application of some principle of
sanitation, if not censorship.
If, despite the viciousness of the principle of censorship
motion pictures are doing so much harm that there should
be national censorship, then on precisely the same justifica-
tion there should be censorship of some of Mr. Hearst’s
newspapers. We admit that some of the sensational serials,
for instance, published in Mr. Hearst’s newspapers would
be capable of greater harm if presented in motion pictures
but even when offered in cold type they are substantially
harmful and probably more harmful than 99 per cent plus
of all motion pictures.
If a national board of newspaper censorship to sit in
august solemnity in Washington and tell Mr. Hearst’s edi-
tors what they may and may not publish were advocated
we can easily imagine that the telegraph wires from Mr.
Hearst’s domain in California would be heated to a white
heat by the vehemence of the objections he would make
and the attack upon all of the persons concerned which he
BY MARTIN J. QUIGLEY
would launch. And he would be quite right in his effort to
prevent the unholy principle of pre-publication censorship
from gaining further ground within the borders of this
nation.
However, if censorship is the solution for abuses by the
motion picture it is similarly the solution for abuses by the
Press. If it properly and logically may be applied to what
may be conceded to be a greater potential offender, the
motion picture, then it may properly and logically be
applied to the lesser potential offender, the newspaper. If
the public good demands censorship for the protection of
public morals — despite the fundamental American tenet of
free speech — then the newspaper which assails public
morals, as one of Mr. Hearst’s did when it published the
story, “Ex-Wife,” should be subjected to the same regula-
tion as Mr. Hearst advocates for the motion picture.
Censorship transfers some or all of the responsibility
from the author, publisher or producer to an outside
board. It thus minimizes the necessity for self-discipline
and in doing this it strikes a blow at the only positive and
permanent solution of the problem. Also, it is plainly and
definitely subversive to the provision of the Constitution
of the United States which aims to uphold free speech and
at the same time to hold responsible those who abuse the
privilege.
Mr. Hearst, we suspect, is again on the wrong side of an
important public question.
▲ A A
A Few More Laws
JLTST about the time that the experts all seem to be
agreed that one thing the country certainly does not
lack is a sufficiency of laws — along comes a proposal in
Congress for a law eliminating block-booking. And, again,
in Pennsylvania the exhibitors’ association speaks out
about a law to regulate the length of pictures.
This seems to be an occasion for referring to the fre-
quently uttered assertion that in the psychology of the
average American there is an extraordinary leaning toward
the notion that anything and everything that may be wrong
in the world can be cured by legislation. However, the
record of the past 30 years during which Congress and the
legislatures of the various states have been on grand law-
making sprees casts serious doubt on the correctness of
this notion.
It is not to be expected that congressmen are going to
refrain from law-making efforts at any time when anything
even remotely approaching a good idea in this connection
strikes them.
But in the case of the Pennsylvania exhibitors it seems
surprising that they do not realize that such a matter as
the length of features is not a fit subject for state legisla-
tion. Instead of welcoming the state’s intrusion in trade
affairs the state should be invited to keep out.
Exhibitors HERALD-WORLD * MARTIN J. QUIGLEY, Publisher and Editor
Incorporating Exhibitors Herald, founded 1915; Moving Picture World, founded 1907; Motography, founded 1909; The Film Index, founded 1906
Published ere ry Wednesday by Quigley Publishing Company, 407 S. Dearborn Street, Chicago; Martin I. Quigley, President; Edwin S. Clifford, Secretary; George
Clifford, Assistant Treasurer. Member Audit Bureau of Circulations. All contents copyrighted 1930 by Quigley Publishing Company. All editorial and business corre-
spondence should be addressed to the Chicago office. Other publications: Better Theatres, devoted to the construction, equipment and operation of theatres, pub-
lished every fourth week in conjunction with Exhibitors Herald-World; The Film Buyer, a quick reference picture chart, published every fourth week in conjunction
with Exhibitors Herald-World; The Motion Picture Almanac, Pictures and Personalities, published annually; The Chicagoan and Polo, Class publications.
April 12, 1930
EXHIBITORS HERALD-WORLD
19
Trade Hails Fox Settlement;
Clarke and Sheehan Hold Reins
Purchase Was
Logical Move ,
Says Clarke
“ The purchase of control of the
Fox companies was a logical move
when Mr. Fox and the companies’
officials decided to sell control”
said Harley L. Clarke, newly
elected president of the Fox cor-
porations, in commenting on the
settlement of the Fox financial
problems.
“There will be few changes in
personnel of these corporations.”
Clarke, who stopped off in Cleve-
land on his way back to Chicago
after the completion of negotia-
tions, is, of course, best known in
the film industry as president of
General Theatres Equipment, Inc.
He is also head of Utilities Power
& Light Corporation and Sayre-
Fisher Brick Company in Chicago,
as well as sponsor of the Chicago
Civic Shakespeare Society. He lives
at Wilmette, III.
Raise Age Limit
For Children in
Toronto Theatres
( Special to the Herald-World)
TORONTO, April 8.— With the closing of
the Ontario Legislature on April 3 came the
adoption of the amendments to the Theatres
and Kinematographs Act providing for the
raising of the age limit for unaccompanied
children from 15 to 16 years, the empowering
of the Ontario Inspector of Theatres to ex-
ercise authority in the granting of licenses
for theatres and exchanges and making pro-
vision that all theatres must be of fireproof
construction one year from now. Structural
conditions for film exchanges are also con-
trolled by the Government with a view to pub-
lic safety. The bill also provided that the
Government could pass upon the sale and
rental of all films. The amendments become
law on June 1.
Irene Day Signed by Fox
(Special to the Herald-World)
NEW YORK, April 8. — Irene Day, vaude-
ville prima donna, has signed a contract with
Fox Films. She is on her way to Hollywood,
where she will be assigned to a picture.
Bandits Raid Ohio House
(Special to the Herald-World)
FINDLAY, O., April 8. — Bandits cracked
the safe in Harris theatre here, and escaped
with receipts amounting to $60.
Fox Sale of 151,000 “B” Shares
Turns Tide While Stocks Rise
Banks’ Cooperative Action Will Include Halsey-Stuart,
Bancamerica-Blair, Lehman , Dillon-Read
By PETER VISCHER
NEW YORK, April 8. — Successful settlement of the tangled financial
troubles of Fox Film Corporation and Fox Theatres Corporation, organiza-
tions worth $300,000,000 and an inestimable amount of good will in the film
industry, was hailed here with the greatest satisfaction.
Although the settlement was foreshadowed by a sudden and sharp rise in
the value of Fox stocks, it was not acknowledged until William Fox an-
nounced the sale of his 151,000 shares of B stock to a syndicate headed by
Harley L. Clarke, head of General Theatres Equipment, Inc., and a power in
vast utility projects in the Middlewest.
The settlement followed a dramatic series of conferences in which Clarke,
Fox, Winfield Sheehan and the representatives of the two banking groups
interested played leading roles.
No sooner was the settlement made than Clarke hopped a train to Cleve-
land and Chicago, leaving officials in New York to iron out the final details.
By the terms of the settlement, Fox retires honorably into a position
whereby he will continue to act with the companies as chairman of the
advisory board. The companies will continue to bear his name and all
productions will be presented under his name as heretofore.
Harley Clarke teas elected president of the Fox Corporations as soon
as Fox formally tendered his resignations. Sheehan continued as vice-
president and general manager in charge of production, and he and Saul
E. Rogers were the only members of the old board of directors to remain.
Jack Leo, brother-in-latv of William Fox; Aaron Fox, his brother;
Charles Levin, his cousin, and Jacob Loeb, his life-long friend, all re-
signed. So did Nathaniel King. James R. Grainger, Clayton Sheehan,
John Zanft, Harold Franklin, members of the so-called Fox cabinet who
found themselves in disagreement with the policies of their chief, are all
in strong positions in the new set-up.
“The war is over,” is the way Winfield Sheehan described the situation.
“We’re back in the amusement business again. The situation is that we have
$10,000,000 in the bank and are once more on a firm financial basis, out of
speculation and ready to go to work.”
Incidentally, Sheehan expects to leave within ten days to resume charge
of production on the west coast.
The lions of the hour were Clarke and Sheehan. Clarke assumes a greater
importance than ever in the film industry and Sheehan, it is confidently
expected, will be the man to operate the great enterprises he did so much to
build up. How close these two are in their operations may be gathered from
the fact that Sheehan issued a statement in which he hailed the new control-
ling ownership and added that Clarke “has provided adequate finances to
( Continued on next page, column 1)
20
EXHIBITORS HERALD-WORLD
April 12, 1930
Named President
HARLEY L. CLARKE
(P. & A. PHOTO)
Successful Settlement
Of Fox Finance Problem
Is Welcomed by Trade
( Continued from preceding page)
cover our pretentious expansion program.”
Instead of two great financial groups fight-
ing and squabbling over the Fox financing,
there will be a co-operative action between
Halsey-Stuart and Company, on the one hand,
and Bancamerica-Blair, Lehman Brothers and
Dillon, Read and Company on the other. The
Halsey-Stuart office issued the following state-
ment on the matter :
“Refinancing of the Fox Film Corporation
and the Fox Theatres Corporation will be car-
ried ou under a plan promulgated and under-
written by Halsey-Stuart. This plan, details
of which will be announced shortly, will be
more fair to the corporations concerned than
any which has yet been devised.
“The new issue of Fox Film Corporation
debentures provided for under the plan will be
publicly offered in the near future by Halsey-
Stuart as the head of a large banking group,
which, it is expected, will include Bancamer-
ica-Blair, Dillon-Read, and Lehman Brothers.”
Plan Will Bring Ample
Working Capital, Pay All
Debts, Says Untermyer
The first announcement of William
Fox's action in selling his 151,000 shares
of “B” stock, which clarified the entire
situation, was made by Samuel Unter-
myer, as follows:
It will, I am sure, be a relief to the credi-
tors _ and stockholders and, I believe, to the
public to learn that the financial troubles of
the Fox companies have been satisfactorily
adjusted.
Mr. Fox has sold his 151,000 of “B” shares
that represent the control of the Fox Films
and Fox Theatres companies to a syndicate
headed by Harley L. Clarke, president of
General Theatres Equipment, Inc., under con-
ditions that Mr. Fox is satisfied will safe-
guard the future prosperity and expansion of
the companies and of their army of faithful
employes who have for so many years aided
him in upbuilding this great enterprise from
a small beginning.
Mr. Fox has agreed to continue with the
companies for five years, as chairman of their
advisory board.
The theatres company has recently been
offered $110 per share net over and above all
commissions for the Loew shares, which
would cover their full initial cost as against
the stock market price of $34 during the
panic when their foresale would have bank-
rupted the theatres company if Mr. Fox had
not come to the rescue and sacrified his own
securities to save this stock.
There has been no time, since the financial
troubles of the company began, when Mr.
Fox could not have sold his “B” shares. This
he has consistently refused to do until it
could be accomplished so as to fully safe-
guard the rights of every shareholder and the
future of the companies. The stockholders
may be assured that the conditions that he
has now imposed upon the sale will accom-
plish that purpose.
Comprehensive Refinancing Plan
A comprehensive plan of refinancing has
been negotiated and is about to be issued
jointly by Bancamerica-Blair-Lehman Broth-
ers-Dillon, Read & Co. and Halsey Stuart &
Co., which will provide for an issue of $50,-
000,000 of 6^2 per cent debentures with war-
rants for common stock of Film attached,
and 1,200,000 shares of common stock of Film
to be underwritten at $28 per share.
Owing to the changed market condition it
has been possible to evolve a plan that will
be more economical to the companies than the
Bancamerica-Blair plan, which was promul-
gated during a time of great financial stress
and when the companies were on the verge
of receivership. The credit for the rescue of
the companies from this disaster is due entirely
to the courage and vision of the Bancamerica-
Blair-Lehman Brothers-Dillon, Read banking
group, to whose aid, given at that critical
juncture, the shareholders are primarily in-
debted for the salvation of their property.
“Ample Working Capital”
Under the plan about to be issued, all
the debts of the companies will be promptly
paid in full with interest and ample working
capital will be supplied.
The present intrinsic value of the Loew
shares, which is largely in excess of their
cost, and the fact that the West Coast prop-
erties, which stand on the books at about
$10,000,000, can now be readily sold at $40,-
000,000 to $50,000,000, fairly illustrate the far-
sighted vision of Mr. Fox’s management and
demonstrate how baseless were the reckless
charges of waste and mismanagement that
were founded upon the acquisition of the
Loew shares.
It would have been possible and the com-
panies under the guidance of Mr. Fox have
been seriously considering the solution of
their troubles by the sale of the Loew stock,
which would have netted about $50,000,000
over the amount for which it is now pledged,
and the raising of the balance of the money
requirements could readily have been financed
by an issue of convertible debentures, which
could have easily been sold in this market.
Alternative Rejected
This alternative was, however, rejected be-
cause of the belief that there was a still
greater value in the Loew shares, which are
now earning at the rate of about $14 per
share, with every indication of largely in-
creased earning, and because of the desire to
expand the activities of the company.
The companies will continue under the
name of William Fox, and all productions
will be presented to the public, as heretofore,
under his name. The pending litigation will
doubtless be dismissed by general consent, and
Retains Position
WINFIELD SHEEHAN
Production and Theatre
Expansion to Continue,
States Winfield Sheehan
Following is the statement issued by
Winfield Sheehan upon the settlement of
the financial difficulties of the William
Fox enterprises:
The new controlling ownership and the
banking association of Halsey, Stuart & Co.,
and others are welcome and highly satisfac-
tory to the executives and production staff.
Personally, I have the highest admiration for
Harley L. Clarke, and for his achievements in
many lines of business. He will contribute
much to the entire motion picture industry.
Under the new order of our affairs we
plan to produce and exhibit on an even more
progressive scale than in the past. We plan
to effect a world-wide organization that will
compare favorably with the finest in any line
of international industry, and we expect to
merit the unqualified approval of the talking
motion picture patrons throughout the world.
We plan to continue our production ex-
pansion in Hollywood and will add to our
large chain of theatres. Mr. Clarke has pro-
vided adequate finances to cover our preten-
tious expansion program.
I_ want to particularly emphasize that our
policy will be to cooperate with all concerned
in the motion picture industry, including, of
course, all theatre-owners, and we hope to so
conduct our business as to merit the confi-
dence of the industry and the public.
the “B” stock will be turned over by the
Bankers Trust Company to the Harley Clarke
Syndicate upon the order of Mr. Fox.
When the full details of the arrangements
now reached are known I am sure it will meet
with universal approval and that it will
demonstrate the vision and unselfishness of
Mr. Fox in the interests of the shareholders
which have characterized his action at all
times.
There will shortly be issued by Mr. Fox fi>
the^ stockholders an answer to the “open let-
ter” issued by Halsey, Stuart and to the ac-
companying statement by Mr. Sheehan that
has been distributed among the stockholders.
April 12, 1930
EXHIBITORS HERALD-WORLD
21
U. S. Chamber Will Get Appeal
To Oppose Federal Censorship
, . MPPDA Urges Stand Against
Congratulations on Code TfeMi a a ji t> 1
Pour in from Leaders of bills to Create b urther boards
Statement of Policy, If Formulated at Coming Annual
Convention, Would Be Laid Before Congress
By FRANCIS L. BURT
WASHINGTON, April 7. — The United States Chamber of Commerce will
be asked at its coming annual convention to go on record as opposed to Gov-
ernment censorship of motion pictures.
This was made known last week, when officials of the Chamber announced
questions for consideration at the annual meeting received from the various
member organizations.
With respect to censorship, the Motion Picture Producers and Distributors
of American propose that the Chamber declare itself against measures which
would create further boards to censor newspapers, radio or motion pictures
as media of expression, information and entertainment.
National and State Note
Edison, Governors and Educators
Among First to Praise In-
dustry for Action
( Special to the Herald-World)
NEW YORK, April 8. — Messages of con-
gratulations are being received by the M P
PDA from leaders in many branches of
national and state public life in recognition
of the production code ratified by the board
last week.
Among the first was this from Thomas
A. Edison:
“I congratulate you and members of the
association for working out a code for pro-
duction of moving pictures which will ob-
tain uniform interpretation of subject mat-
ter consistent with the judgment of the
best elements in the international constitu-
ency which the motion picture has come
to serve in so remarkably short a period
of time. Self government is the essence
of democracy. Your foresight will, I be-
lieve, not only insure to this universal me-
dium of expression the continued patron-
age of the vast audience the motion picture
has today but will insure for it the respect
and support of coming generations.”
From Glenn Frank, president, University
of Wisconsin:
“If through self censorship the picture
producers can safeguard the decency and
good taste of the screen without putting its
art in bondage to the competing fanaticisms
of the professional moralists and the pro-
fessional immoralists they will make an
important contribution to our national
life.”
From Dan Moody, governor of Texas:
“I wish you success in your reforms de-
signed to prevent the showing of pictures
that would have an evil influence upon the
young minds of America.”
From Harvey Parnell, governor of Arkan-
sas:
“I endorse promulgation of new code.
Believe it will insure much benefit to so-
ciety.”
From George M. Cohan:
“I believe that business self government
along with clean decent pictures will mean
the life of the industry.”
From Professor Clyde L. King, professor
of economics, University of Pennsylvania:
“Let me congratulate you on your code
to govern the making of talking, synchron-
ized and silent motion pictures. The mo-
tion pictures and the talkies offer the sub-
stance out of which modern standards of
conduct are chiefly made. I think they
have surpassed the school or even the
church in actually influencing day to day
conduct standards. It’s a matter of im-
portance to the best in the make-up of our
civilization that just such a code should
be made the standard of practice of the
motion picture industry.
“Moreover, the democracy of 125,000,000
people can be at its best only where there
is self government in far-flung industries,
as well as in government itself. As modern
business puts into practice the principles
of self-rule, governmental interference be-
come not only unnecessary but inadvisable.
“The motion picture is at once the ex-
pression of our culture and the making of
it. This code expresses just such a feeling
on the part of the industry itself.”
Policies formulated by the organization at
its annual conventions or voted upon by the
membership in a referendum are laid before
Congress as representing the views of the
largest commercial organization in the coun-
try. Naturally, such expressions carry a great
deal of weight.
With Representative Hudson of Michigan
losing no opportunity to press for considera-
tion of his bill in the lower house, and Sena-
tor Brookhart working for federal control in
the senate, the question of censorship bids fair
to come to the fore at almost any time. It
is not probable that anything will be done
with film legislation this session, as the sen-
ate’s program will keep it busy until June or
July, when it is planned to adjourn, and so
far as can be learned there is no disposition
on the part of the committee to hold hearings
on the Hudson bill this year.
While the film organization has proposed
that censorship be placed on the Chamber’s
agenda for discussion, it is not believed that
the question will be brought up for lengthy
consideration in open meeting. It is more
likely that the committee on resolutions will
draft a resolution which can be discussed
briefly and passed, if it is thought proper
that the matter should be handled by the or-
ganization.
Sue Two Theatres for
Alleged Infringement
(Special to the Herald-World)
ST. LOUIS, April 8. — Two suits for al-
leged infringement of the copyrights on popu-
lar songs have been filed in the United
States District Court in East St. Louis, 111.,
against neighborhood theatres of East St.
Louis.
One action was brought by DeSylva, Brown
& Henderson against Louis Menges, proprie-
tor of the State theatre, and is based on the
use of “I’m in Seventh Heaven” in that
house. In the other suit the Remick Music
Corporation is the plaintiff and Ferd and
Helen Ditzenberg, owners of the St. Clair
Odean, are the defendants. In this case the
house is charged with using “I’m Crying for
the Carolines” contrary to the provisions of
the copyright.
Bandits Kidnap Theatre
Manager in Own Auto ;
Take $2000; Give Him $2
Two bandits held up H. F. Damen, manager
of the Lincoln-Dixie theatre of Chicago
Heights, in his own automobile, took $2,000
from him, and then at the point of a gun
forced him to drive them to 89th street, where
they escaped in another car. They did, how-
ever, give him $2 with which to replenish his
gas supply, telling him to “drive away and not
look back.”
Radio Pictures Acquires
“Cimarron,” Edna Ferher
Novel, Talking Rights
(Special to the Herald-World)
NEW YORK, April 8. — “Cimarron,” con-
sidered by William Allen White to be Edna
Ferber’s best piece of work, has been pur-
chased by Radio Pictures, and is to be made
into a talking film.
The novel deals with the fortunes of Okla-
homa homesteaders from the year of the
Oklahoma run in 1889.
Eve Curie to T ry Films
(Special to the Herald-World)
PARIS, April 8. — Eve Curie, youngest
daughter of Mme. Curie, thej discoverer of
radium, after having spent some years study-
ing the piano, has decided to give that up and
take a fling at the motion pictures.
Company Would Invest 50 Millions More
In Quaker City If No Blue Laws: Warner
(Special to the Herald-World)
PHILADELPHIA, April 8.— In a talk before the Market street Business Mens
Association recently, H. M. Warner announced that Warner Brothers would be
willing to invest another $50,000,000, the approximate value of the company’s pres-
ent real estate holdings in Philadelphia, if he could be assured of a seven-day week
for motion picture enterprises, now impossible because of the Blue Laws of 1794.
22
EXHIBITORS HERALD-WORLD
April 12, 1930
A Smarter Picture Public
SAM MORRIS, general manager of Warner Brothers, in a
private conversation the other day made a few remarks
that are so pertinent to the present motion picture situation
that I am sure he will not be offended if I disclose them.
After pointing out that Hollywood was never in a happier
nr more enthusiastic frame of mind than on the occasion of
his recent visit there at a time when such other film digni-
taries as Harry M. Warner and Adolph Zukor for instance,
were also present, Mr. Morris pointed out that Hollywood is
facing a more difficult problem than ever before.
In the old days only a few people were true sophisticates
in entertainment. There were only a few in New York and in
the larger cities who had really
seen enough good actors, and
good actresses, and good play-
ers to be sternly critical. The
great majority of those who
went to the theatre, which they
only had an opportunity to do
very occasionally, were im-
mensely pleased to be going to
the theatre at all and were,
therefore, satisfied with almost
anything that they saw.
That was, perhaps, a fortu-
nate thing for the industry in
those days when it was strug-
gling through the formative
stage.
The new pictures, combining
sound with sight, in the devel-
opment of which the Warner
Brothers played such a spec-
tacular part, have made it
more and more necessary to
provide the public with a finer
type of entertainment. Pic-
tures that were plenty good
enough for the general run of
houses a few years ago
wouldn’t get to the first base
today. The reason for this is
that the people know better,
the films have themselves edu-
cated the public to such a
point that only their best prod-
uct is good enough to satisfy
them.
Obviously, this makes things
more difficult for the film in-
dustry. On the other hand, it
is a matter of some satisfaction
that the industry is thus lifting
itself by its own bootstraps, is
getting better writers and bet-
ter actors and, better directors
than ever before, and finally,
•creating an audience that not
only appreciates better pic-
tures but demands them.
Fewer and Better Pictures
THE decision just made by Universal to make only half as
many pictures this year as last and to make those few
pictures all of first rate quality and interest is a matter of
keenest importance. It shows clearly the trend the industry
is taking.
The announcement made by Universal follows closely upon
the heels of a similar announcement made by Pathe. Only
the best available stories are to be filmed by Pathe, each with
casts of first rate players under the control of a first rate
director. The time has passed when ordinary pictures will be
good enough to satisfy the public.
Obviously the day for second rate pictures, to be made and
sold like bunches of bananas,
is over. The producer wastes
his money on these things be-
cause the public will not go to
see them and the exhibitor is
thoroughly dissatisfied. The
picture industry has grown out
of its swaddling clothes.
It is interesting to know that
this is not a trend toward super
productions. Both Universal
and Pathe have made it clear
that by fine pictures they do
not necessarily mean pictures
with thousands of people in
the cast, they do not neces-
sarily mean great epics of the
screen. The trend is not to-
ward more pretentious pictures
but simply toward better pic-
tures.
In this connection it is in-
teresting to note the warning
sounded by Cecil B. DeMille
that the socalled “spectacle”
has caused more than one di-
rector to fade out of the studio
picture by taking “just one
more big shot” than the plot
warranted.
The question naturally comes
up: Will there be enough
product to go around if each
of the great producing com-
panies cuts its schedule by
half? The answer to this
ought to be found in the fact
that good pictures can run two
weeks. The first evidence of
this might be found in “Cap-
tain of the Guards,” first of
seven pictures made by Uni-
versal to be shown at the Roxy,
which was held over for a sec-
ond week. If pictures are good
there will be plenty of them to
go around.
PETER VISCHER.
- The Sound ¥>o x' -
Albuquerque, aboard The Chief.
It’s a funny thing. Give a woman a finger and she’ll find
out your nails are dirty. Let a fellow have a fifteen minute
vacation and somebody’s going to butt in on you and talk
shop.
Here I am, two thousand miles away from the New York
office, half that distance from Chicago, and a thousand miles
from Hollywood. A body’d imagine that this spot, probably
the one point furthest away from the Herald-World’s three
branch offices that can be found in the whole United States,
would be safe enough from movie talk. Like heck.
I was doing the cross-word puzzle in Judge and was just
about to quit, having come to the conclusion that a number of
typographical errors had prevented me from getting the thing
filled. I must have been mumbling harsh words because
someone over my shoulder said, “Now, now, no cross words.
Just what’s troubling you.”
AAA
He was a big fat fellow. “What’s a three letter word per-
taining to a movie gang?”, I asked, adding, “I think it’s some-
thing technical, you wouldn’t know about that.”
“Oh, I’m in the movie game myself,” he said. And he
seemed such a nice man, with such a kind face.
“Movies,” I repeated very stupidly, having heard him too
darn well the first time.
“Oh yes,” he continued, “are you interested in the game
yourself ?”
“Well,” I began, “that is — you see — ”
“I’ll tell you what,” he interrupted. “I have an appoint-
ment for a little game in Compartment C. Now you come
along and watch, I’ll give you a magazine to read.”
AAA
He sat me down near the window. For a while he poked in
his grip and then he came up with a magazine, a last week’s
issue of the HERALD- WORLD!
“Ulp,” I said, and I began to cry, softly. He didn’t notice
this. “Meet a friend of mine,” he said, “by the way, we for-
got to trade names. Mine is Arthur Hammond, I’m presi-
dent of the Arthur Hammond Productions. This is Oscar
Daley, general manager of my company. I guess we can talk
shop for a couple of hours, eh? What’s yours?”
I jumped out the window. “My name’s Krasna,” I
screamed, “you’re a big stiff. I work on the Herald-World
and I ain’t gonna talk no shop.”
▲ ▲ A
Some nice Indians have adopted me. I’m having a swell time,
not one coolie in this whole reservation has ever seen a movie.
Please forward me about two bucks of glass beads and a bottle
of Bay Rum.
NORMAN KRASNA.
EXHIBITORS HERALD-WORLD
23
April 12, 1930
Reciprocity Brings Progress
At 2-2-2 Contract Conference
Otis Skinner Believes
Pictures Will Not Usurp
Legitimate Stage Niche
“ Kismet ” May Be Subject of His
Forthcoming Picture;
Lauds Films
(Special to the Herald-World)
ST. LOUIS, April 8. — Otis Skinner, veteran
dramatic actor who has been behind the foot-
lights for fifty-two years, told interviewers in
St. Louis, Mo., that the spoken drama will
persist and always have an audience despite
the progress that has been, made by sound
pictures.
“We are living in a synthetic age,” he said.
“All of our art, all of our music, our educa-
tion and even our news is being served in
capsule form. We are just in the midst of a
great turmoil. How it will end I don’t know
and nobody knows. When I consider the
great motion picture theatres and the throngs
they attract with their present day talking
productions, I think the producers sometimes
must ask themselves, ‘What’s the use?’ Why
should they send out legitimate plays on the
road when so much money can be made by
canning these same performances and giving
them distribution in so many places at the
same time?”
However, he admitted that motion picture
producers are making infinitely better pictures
and in this connection he paid high tribute to
George Arliss for his work in “Disraeli” and
“The Green Goddess.”
“But even such productions in the last
analysis are only speaking photographs” he
continued. “The£ cannot bring out actors of
three dimensions as are seen in living form on
the legitimate stage, but only a flat surface.”
Skinner will be in Hollywood on May 25
to begin work in a sound picture. The sub-
ject probably will be “Kismet” which is re-
garded as one of his greatest offerings.
French Distributors Ask
Perfect Sound Equipment
(Special to the Herald-World)
WASHINGTON, April 8. — The French
Distributors’ organization at its last meeting,
unanimously carried the following motion :
“The French Distributors’ organization de-
sides not to allow in future the projection of
sound or talking films, either sound-on-film or
sound-on-disc, over imperfect equipments, or
the handling of such films by operators, whose
professional and technical knowledge does not
guaranty a satisfactory performance. An
agreement to this effect will take place be-
tween the exhibitors’ syndicates and sound-
equipment manufacturers on one hand, and
the distributors on the other.”
Favors Consolidation of
European Film Interests
(Special from Department of Commerce)
WASHINGTON, April 8. — That the pres-
ent tendency of European film and cinema in-
terests should be towards consolidation and a
united front against extra-European interests
is the recent expression in London of Herr
Ludwig Seheer, president of the German
C. E. A. He stated that closer co-operation
between British and German producers and
exhibitors should be effected, with similar al-
liances with France, the object in view being
a united front to bargain with American film
interests.
Agreement Reached on Many
Clauses for New Instrument
Distributors Consider Score Charges Matter of Indi-
vidual Treatment — Music Tax Elimination Doubted
(Special to the Herald-World)
NEW YORK, April 8. — Reciprocity has been the keynote of the 2-2-2 conference
between accredited representatives of the distributors, the Allied States Association and
the Motion Picture Theatre Owners of America, and as a result of this attitude of
“give and take” encouraging developments towards formulating a
new exhibition contract have resulted.
Agreement has been reached on the following proposals:
AVAILABILITY : This clause provides that a picture play-
ing three days at popular prices be construed as a regular
release in the zone in which it plays. The distributor must
send notice of the picture’s availability at least 15 days prior
to the date on which it is actually available. Product for sub-
sequent run houses becomes available 90 days after the date
of availability for first runs.
RENTAL PAYMENT: This clause requires the exhibitor,
unless suitable credit arrangements have been made, to pay
his film rental four days prior to shipment of the print.
PERCENTAGE : Several clauses are included in this
agreement.
(1) Resident checkers are not to be employed unless they
are regular employes of the distributors or an
accountant.
(2) The daily statement on percentage booking must bear
the signatures of two representatives of the theatre.
(3) The exhibitor must pay a penalty of 65 per cent of the
last day’s gross for failure to play a percentage picture
the full run of the contract.
(4) The distributors have been given an extension of time
during tvhich they may audit books on a percentage,
run. The period has been extended from 60 days to
four months.
SOUND: The distributor must deliver sound on disc or
film as specified or the exhibitor may cancel the picture
involved, and it is further provided that the distributor must
deliver prints “ capable of clearly reproducing sound in
synchronization.”
ASSIGNMENT: It ivas agreed that there could be no
assignment of pictures in case a theatre is sold if the exhibitor
is in default.
PLAY DATES: Provision is made whereby the exhibitor
is given the right of selectivity on available product, with this
right forfeited if the agreement is violated.
Except in cases of long run theatres, productions automatically become available
for subsequent run houses 90 days after availability for first runs. If not played by
first run exhibitor within 90 days net it shall immediately become available for second
run, without any period of protection.
Subsequent run exhibitors who buy productions on the strength of absolute rep-
resentations that such pictures will be first run in specified houses shall have the
right to cancel such bookings if they are not exhibited as specified.
Exhibitor shall pay for delivery charges, including declaration of value and/or in-
( Continued on next page, column 1)
Sidney R. . Kent
M. A. Lightman
Abram F. Myers
24
EXHIBITORS HERALD-WORLD
April 12, 1930
Some Provision for Arbitration
Expected to be Part of the Contract
( Continued from preceding page)
surance, to next exhibitor on circuit. The
charges shall be limited, however, to cost of
delivery back to the exchange.
Exhibitor shall be permitted to cut silent or
film sound newsreels when showing two news-
reels on one program, to avoid duplication.
The run and protection period of productions
shall be specified in the schedule.
Exhibitor Advertising Limited
An, exhibitor, granted a second or subse-
quent run, shall not advertise such picture ex-
cept inside his theatre, prior to the exhibition
by any and all exhibitors having first or prior
run thereof.
Exhibitor shall not sell, lease or give away
any advertising accessories or photos bought
in connection with the picture.
Exhibitor shall have the right to cancel up
to 10 per cent of productions bought on a
flat rental basis in groups of twenty or more
upon payment of 50 per cent of price con-
tracted for.
When bought on a percentage basis, 5 per
cent are cancellable without any charge. In
cases of mixed bookings, the exhibitor may
cancel 10 per cent of flats at 50 per cent
charge.
Failure to pay the cancellation charge within
30 days precludes the exhibitor from any fu-
ture cancellation privileges.
The question of shipment of censored films
to uncensored territory is omitted from the
contract on account of its many complications.
Legal objections make impossible the in-
cluding of any reference to score charges.
Conferee Noticeably Satisfied
With the conferees noticeably satisfied over
the progress made thus far, there is every
reason to believe that a revised contract suit-
able to all concerned will be drafted.
Certain points will be subjects for extended
controversy, and may not be included in the
original draft of the revised contract. Among
these are score charges and music license pay-
ments. It is doubtful if the question of score
charges will be finally decided upon until
after the present conference has adjourned.
The matter of score charges is looked upon
by distributors as one of individual treatment
by the various companies, the opinion having
been expressed that if an agreement were
reached on this subject it would not be bind-
ing on the companies and further might en-
counter federal opposition.
No Score Charge on Percentage
In its proposal on this question, the
M P T O A suggests that “where the average
film rentals do not exceed $50 per picture for
a given block of pictures the score charge per
picture shall not exceed 10 per cent of the
film rental,” and “that there shall be no score
charge made by the distributor where the en-
gagement is straight percentage,” and further,
“that the score charges shall be added to the
film rental in computing the split figure where
there is a percentage clause.”
» Discussion of the music tax will be resumed
at a later date, although it appears unlikely
that this will be eliminated owing to the agree-
ment between the electric companies and the
Society of Composers, Authors and Publishers,
and the subsequent agreement between the
electric companies and the producers and dis-
tributors that distributors cannot sell to thea-
tres not licensed by the society.
Accredited representatives to the conference
are Sidney R. Kent and Gabriel Hess, repre-
senting the distributors ; Abram F. Myers and
Nathan Yamins, representing Allied; M. A.
Lightman and Frank Walker, representing the
M P T O A, and E. A. Schiller, representing
the affiliated theatres.
The first day’s session was held Thursday,
April 3, at the Union League club. On Fri-
day the conferees moved to the Bar Associa-
tion building. It is problematical how long
the conference will last. The most optimistic
see adjournment in 10 days, while others fore-
cast a protracted affair.
The sessions have been closed to all except
the accredited delegates and members of the
trade press.
Although arbitration has received little at-
tention up to the present, there is every pos-
sibility that some provision for it will become
a part of the new contract. This may not be
a form of mandatory arbitration, however.
See Need of Two Contracts
The M P T O A delegates see the need of
two forms of contract, one providing for arbi-
tration and the other not, leaving the exhibitor
these alternatives in the signing of his con-
tracts.
. On the other hand. Allied’s proposal pro-
vides that “the exhibitor and the distributor,
respectively, freely and voluntarily agree that
as a condition precedent to the commencement
of any action or proceedings in any court by
either of them to determine, enforce or pro-
tect the legal right of either hereunder, each
shall submit to the arbitration board herein-
after provided for in the city wherein is situ-
ated the exchange of the distributor from
which the exhibitor is served (unless the
parties hereunder agree in writing that such
submission be made to an arbitration board
located in another specified city) all claims
and controversies arising hereunder. . . .”
A question of vital importance since the
inception of sound, and on which an agree-
ment undoubtedly will be reached, is that of
arrival of prints at the theatre. Exhibitors
hold that five hours shotdd be given them for
rehearsals ; whereas distributors hold that one
hour is all that is required.
Kent, however, has promised a survey of
this subject, although admitting that the five
hour period would require additional prints.
Mississippi House Closes
( Special to the Herald-World)
HATTIESBURG, MISS., April 8.— The
Strand theatre, one of the oldest playhouses
in the state, closed April 5, manager A.
Brown Parks of the Saenger theatre, one of
the Publix houses, has announced. The
Strand is a member of the same chain.
25 Cents Admission
To Stay, Says Hamrick
( Special to the Herald-World.)
PORTLAND , April 8. — John
Hamrick, owner of the Music Box
and other theatres which recently
reduced their admission charges to
25 cents for first run pictures, and
against whom two suits are pending
involving Columbia and Tiffany
pictures, had issued the following
trailer at his theatres:
To My Many Friends and Patrons:
“Regardless of numerous criti-
cisms, hollering and court proced-
ures, I will continue to show first
run offerings from the Columbia.
Tiffany, Warner and Universal
studios, at 25c top price or whatever
other prices I wish, and these pic-
tures will not be shown at second or
subsequent run houses. Thanks for
continued kind patronage."
(Signed) JOHN HAMRICK.
Fine Each Employe for
Sunday Pictures, Declare
Kentucky Blue Law Heads
Theatres Stay Open Sundays When
Only $2 Fine Is Ashed
(Special to the Herald-World)
LOUISVILLE, April 8. — Sunday pictures
are the bone of contention in a number of
Kentucky cities at the present time. Unfor-
tunately Kentucky has never repealed the old
Blue Laws. In many cases the courts have
been quite lenient and have assessed small
fines and low costs, making it possible for the
exhibitors to continue Sunday operations, even
though hailed before the courts each week. In
some cases where such alleged law violations
have gone before juries of business men the
cases have been dismissed,- juries holding that
they did not consider the case a violation.
F. N. Kendall, manager of the Kentucky thea-
tre, at Henderson, Ky., on April 4, plead guilty
to a charge of having operated the house the
previous Sunday and accepted a fine of $2.
The hearing attracted a crowd that jammed
the courthouse, but no evidence was heard.
The opening of the theatre on March 30,
marked the first Sunday show in six years.
George Clay, prosecuting attorney, stated that
the Ministerial Association, which instigated
the prosecution, had announced that it would
insist on a limit fine for each employe if the
show house is opened another Sunday.
E. W. Dozier, manager, Capital theatre,
Madisonville, Ky., on April 1, was fined $2
and costs on a charge of operating the theatre
on March 30, Sunday. The trial was in the
police court before Judge Edward L. Young.
The Rev. A. C. Johnson, pastor of the Metho-
dist church, and C. L. Harris, a business man,
were the complaintants. The trial was the
sequel to two shows at the Capital theatre on
Sunday afternoon.
Motion Picture Aid to
Industrial Time-Study
Industrial time-study work is greatly facili-
tated by the use of motion pictures, according
to experiments carried on by Allen Jennings,
of Cleveland, Ohio. The industrial engineer
can catch pictures of any factory operation
and study them at his leisure. Jannings, in
his studies, secured time registration by means
of figures printed on the film, using a Filmo
70 camera.
Winnie Lightner Will Be
Heard on Radio April 19
(Special to the Herald-World)
NEW YORK, April 8. — Winnie Lightner,
co-starred with Joe E. Brown in Warner
Brothers “Hold Everything,” will sing two
numbers from that picture over WEAF in a
nation-wide hook-up during the Del Monte
Hour, April 19, at 8:30 P. M., Eastern Stand-
ard time.
Named Phototone Agent
(Special to the Herald-World)
CINCINNATI, O., April 8.— W. L. Kerr,
formerly connected with M G M exchange at
Cleveland, has been made sales representative
for Phototone covering southern Ohio and
Kentucky. Kerr’s headquarters will be at
Cincinnati.
New Pomeroy Assignment
(Special to the Herald-World)
NEW YORK, April 8. — Roy J. Pomeroy,
who was recently signed as director by Radio
Pictures, is to be given a new assignment im-
mediately, as his original assignment has been
changed.
April 12, 1930
EXHIBITORS HERALD-WORLD
25
Moss9 New Chain to be Outlet
For Definite Line of Product
B. S. MOSS
Authors Film and
Radio Bureau Goes
Into Action May 1
New Corporation Formed by George T.
Bye — - John Hammel of Para-
mount in Advisory Capacity
(Special to the Herald-lVorld)
NEW YORK, April 8. — An authors’ mo-
tion picture and radio bureau of large pro-
portions, with several publishers and many
authors represented, as well as technical heads
of the largest producing organizations, has
been formed by George T. Bye, author’s agent,
to be in operation May 1.
John Hammell of Paramount is also inter-
ested in the enterprise in an advisory capacity,
retaining his connection with Paramount.
The new corporation will have offices next
to those of George T. Bye, Inc., at 535 Fifth
avenue. Its attorneys are Reynolds and
Goodwin.
The authors represented by Bye whose
services will be available through the new
corporation are :
Franklin P. Adams, John Anderson, Arthur
“Bugs” Baer, Bruce Bairnsfather, Jerome
Beatty, Frederick Hazlitt Brennan, Heywood
Broun, Eddie Cantor, Helen Grace Carlisle,
Robert J. Casey, Maristan Chapman, Thomas
Craven, James R. Crowell, Homer Croy,
Clarence Darrow, Abbe Ernest Dimnet, Olin
Downs, Theodore Dreiser, Will Durant, John
Erskine, Ferrin Fraser, David Freeman, Alex-
ander Gardiner, Milt Gross, Richard Hughes,
Manuel Komroff, Joan Lowell, J. P. McEvoy,
W. O. McGeehan, Marie, Grand Duchess of
Russia, Bertha K. Mellett, Howard Mingos,
Ursula Parrott, Damon Runyon, Chet Shafer,
Robert Terry Shannon, Hon. Alfred E. Smith,
Henry Justin Smith, Laurence Stallings, Jean
Stark, Wilbur Daniel Steele, Frederick Tisdale,
Sophie Treadwell, Rob Wagner, Palma
Wayne, Doris Webster and Mary Alden Hop-
kins, Frank W. Mead, Arthur Weigall, Re-
becca West and Alexander Woollcott.
Sets Goal of Hundred Houses
In Operation Within One Y ear
Plans Already Established to Build Six Theatres in
Greater New York and Take Over Six Others
(Special to the Herald-World)
NEW YORK, April 8. — B. S. Moss is back in the picture business with
both feet.
This pioneer of the film industry revealed, in an exclusive interview here
today, that he is building up a string of theatres which should be an important
factor in this industry within a year. The goal he has now set is one hundred
B. S. Moss Theatres in twelve months.
It is important to note that Moss has certain plans now crystallizing whereby
he will devote this string of theatres largely to a definite line of product now
lacking the great outlet he could supply. Confirmation of this will be forth-
coming within a few days.
The Moss plans already have proceeded
so far that he has made definite plans for
the construction of six new theatres in
Greater New York and the taking over of
six others already completed. The first of
his big theatres will be built, according to
the plans of Eugene De Rosa, architect,
at 23d street and Eighth avenue, in a grow-
ing section of New York now served by
only one other picture theatre. This Moss
theatre will seat 2,500, cost $2,000,000, and
will be ready in the fall. Of the five others
to be constructed one will be at 107th street
and Broadway, and another will be in Elm-
hurst.
Sound Brings Him Back
Of the six to be taken over is the new
theatre in Jamaica which has not yet been
opened but which seats 2,000. The second
theatre will be at Second avenue and
Fourth street. Announcement regarding
the four others is not available at this time
as final details still have to be ironed out.
The advent of sound brought B. S. Moss
back into the picture business. When he
retired a few years ago, after selling a
string of eight theatres to R K O, he had
every intention of spending the remainder
of his life playing. Sound so fascinated
him, however, that he could not stay away
from the field of popular entertainment in
which lie always had been a leader. He is
determined, therefor, to build a new set of
theatres designed particularly for sound pic-
tures. Each of the theatres in his control
will be as absolutely perfect for the repro-
duction of sound as it is possible to make
it.
Sold Papers in Schooldays
“When I retired in 1928 I intended to
play,” said Moss. “However, I found that
in order to play you have to have play-
mates and all the friends I had were still
seriously engaged in business. I found my-
self with nothing to do and I became fas-
cinated by the possibilities of sound. That
is the whole story and I am now particu-
larly anxious to get back in, as actively as
possible and as quickly as possible.”
B. S. Moss bears a name that is well-
known to New York motion picture fol-
lowers. He was born in Yorkville and
went to P. S. 70 in East 75th street. In his
schooldays he sold papers at the “L” Sta-
tion at 76th street and Third avenue, there
starting a business career that brought him
considerable income. Motion pictures in-
terested him from the start and he was fas-
cinated by popular entertainment. First,
he bought the Washington theatre in
Washington Heights. Then he acquired
the 86th Street, the Hamilton, the Jeffer-
son, the Regent, the Prospect, The Flat-
bush, and the Broadway. Later he built the
Cameo and the Colony. It was said of him
that he was the man who knew best where
theatres ought to be placed.
Moss also did some producing in con-
junction with S. S. McClure, the well known
publisher. He put out a number of pictures
that made considerable money. In 1928 he
sold out to R K O for a figure reputed to
be $3,500,000.
Pantages Theatre to
Fox West Coast Group
(Special to the Herald-World)
LOS ANGELES, April 8. — -The theatre
now under construction at Hollywood boule-
vard and Argyle street is to be operated by
Fox West Coast theatres, with Rodney and
Lloyd Pantages, according to a statement
made recently. It is expected that the the-
atre will be open sometime in May.
$1 ,000,000 House Begun
( Special to the Herald-World)
POTTSVILLE, PA., April 8. — Ground has
been broken for the new $1,000,000 Wilmer &
Vincent theatre here. It will have a seating
capacity of 4,000 and will probably be ready
by October 1, 1930.
Technicolor Reduces Cost; Producers
Save $1,000,000; All-Color Incentive
(Special to the Herald-World)
NEW YORK, April 8. — /4s an incentive to producers to make all-color films,
Technicolor is voluntarily reducing the cost to producers using the natural color
process. Improved equipment and greater efficiency makes this possible, accord-
ing to Dr. Herbert T. Kalmus, president of the corporation and a saving of
$1,000,000 or more to producers will be effected by this decision.
26
EXHIBITORS HERALD-WORLD
April 12, 1930
Trying out for the dancing chorus of “Madame Satan,” Cecil B. DeMille picture for MGM ,
with Leroy Prinz, former director for Earl Carroll’s “Vanities,” putting the girls through
their paces.
Spectacle or Debacle: DeMille
It’s Just Too Bad If It Doesn’t “Focus Itself Directly on Two Conflicting Hearts ,”
Producer Declares — Says He Knows of Half a Dozen Directors Who Passed Out
Because They Couldn’t Resist Taking “Just One More Shot” of Big Set.
(Special to the Herald-lVorld)
NEW YORK, April 8. — Spectacle, or rather the desire to put it in motion
pictures, has caused more premature eclipses among young film directors than
any other single cause, says Cecil B. De Mille. And De Mille knows, because
he is credited with having had more “mob effects” in his productions than any
other director. His Roman revel in “Manslaughter,” Cinderella’s party in
“Fool’s Paradise,” and Old Testament scenes of “The Ten Commandments”
are acknowledged to have set new standards of daring in expenditure and
investiture.
SHIVER every time I attempt one of
these so-called ‘big scenes’,” De Mille
stated. “They are the most potent dynamite
any director handles.
I have seen scores of
pictures which were
superbly done, all ex-
cept the ‘spectacle.’
The dramatic scenes,
the comedy moments,
were well done — but
the productions
flopped because the
‘spectacle,’ planned as
the ‘big smash’ of the
presentation, stopped
the production dead,
halting in an, irrepar-
able manner the on-
ward rush of the
story.
“In my own case not all of my big scenes
have gone over as completely as I have wished,
but my percentage has been fairly good. I
can state but one ‘secret’ for this, and that
is my adherence to one single rule: Never
stage a ‘spectacle’ unless the whole of the
power and color can focus itself directly on
two conflicting human hearts.
“As an example you may recall that the
charge of chariots in ‘The Ten Command-
ments’ got over, but it was not because a lot
of men drove fast horses at top speed. No,
if I had wanted merely that sort of effect I
might as well have taken newsreel shots from
the Kentucky Derby.
“The chariot charge was valuable because
the twist of the plot made every one of those
thousand horses’ hoofs beat directly on the
heart of the mother in the modern portion;
the mother with one good and one reckless
son.
“The candy ball of ‘The Golden Bed,’ a par-
ticularly elaborate effect, was merely a back-
ground against which the heart of Rod La
Rocque was broken by final proof of the faith-
lessness of his wife.
“And in ‘Manslaughter’ the Roman orgy
made it possible to emphasize the struggle of
Thomas Meighan and Gloria Swanson, two
who thought they hated, but really loved each
other.
“ ‘Madame Satan,’ which I am now making
for Metro-Goldwyn-Mayer, has still another
spectacle which will be worth the money, or
just so much waste expense, in proportion to
the smoothness with which it fits into the
onmoving plot of the picture. A masked ball
on a Zeppelin provides the opportunity for
Kay Johnson, whose husband, Reginald Denny,
is slipping away from her, to make a final
Looks as Though There
Would be Plenty of Albums
(Special to the Herald-World)
ROCHESTER, N. Y., April 8.— To
mark the 50th anniversary of the first
photographic patent, George East-
man, founder of the Eastman Kodak
company, has announced more than
half a million cameras will be given
away to children whose twelfth
birthday falls in 1930.
Kay Johnson, former stage star, is Cecil
B. DeMille’s leading woman in “Madame
Satan” for MGM. In this, a masked ball
aboard a Zeppelin is the spectacle back-
ground for Miss Johnson’s efforts as the
wife of Reginald Denny to win back the
love of her husband.
desperate last stand to regain his love. All
the magnificence of a big affair on an air ship
isn’t worth ten cents, unless I can make its
major appeal the struggle of these two
estranged lovers for a better understanding.
“It is terribly easy to be overcome by the
possibilities of ‘spectacle.’ Color and bigness
are two qualities that inflame the imagination
of any artist. In a single static painting or
mural an artist need not be limited. He can
go as far with his ‘spectacle’ as his space and
subject permit.
“But not so in motion pictures. I
know of at least a dozen directors,
now out of the business, who might
still be with us had they not suc-
cumbed to the temptation of taking
‘just one more shot’ of a big and
spectacular set.
“I don’t know of a single spectacle I have
made that I haven’t had to turn away from
with an uncompleted feeling. I have seen
dozens of other ‘angles’ I might have photo-
graphed, but the rule I have mentioned
stopped me short.
Must Be Part of Plot
“ ‘Spectacle’ as spectacle alone isn’t worth
one bit more than a short newsreel flash of
the Durbar in India, or the crowning of a
king. In fact, it isn’t worth as much, be-
cause the newsreel footage has the advantage
of being current news. Therefore, it can well
be considered that flashy sequences aren’t
worth the match to reduce them to film ashes
unless they are integrally a part of the plot.”
Motion Picture Clubmen
Join in Monte Carlo Night
With Supper and Music
(Special to the Herald-World)
NEW YORK, April 8. — There’s going to be
a real party at the Motion Picture Club tomor-
row night when members and friends will be
guests of the Club at a Monte Carlo Night.
Besides the surprises in store for the many
who have passed along the word that they
will be there, a dance orchestra will be in
action and a buffet supper will be served.
Arthur Stebbins, chairman, already has the
assurance that a splendid attendance will
match the excellent entertainment arranged.
There is no charge and each member is
permitted to bring two guests in addition to
his wife.
The Motion Picture Club reflects again in
this Monte Carlo Night the part which it is
playing in promoting good fellowship within
the industry through its social activities.
Cecil B. DeMille
April 12, 1930
EXHIBITORS HERALD-WORLD
27
Immigration Law Bars
Whiteman at Vancouver
(Special to the Herald-World)
PORTLAND, ORE., April 8.—
Paul Whiteman and Band, who were
billed at a Vancouver theatre, can-
celled the entire engagement on ac-
count of immigration laws which
forbid his entertainers playing at a
hotel and arena rink. His engage-
ment was widely advertised in the
Canadian City.
Whiteman opened a week’s engage-
ment at a Seattle theatre today. Fol-
lowing this he will play one day and
one night in Portland.
Milwaukee Survey Gives
Facts Concerning Time
Children Spend on Films
Fourth of High School Students
Spend 45 Minutes Daily
At Pictures
(Special to the Herald-World)
MILWAUKEE, April 8. — “The extent of
the grip which moving pictures have upon
the school children,” says a recent report upon
a survey completed among 31 per cent of the
school children of Milwaukee, ranging in age
from 8 to 21 years of age, “suggests that
parents may very well give careful thought to
this phase of leisure occupation.
“When one-fourth of our high school
students spend more than an average of 45
minutes daily for the seven-day week in pic-
ture houses, it means that they spend more
time there than in any classroom recitations
in (<any subject of the curriculum.
. ' If schools hope to keep up with the mo-
tion pictures in shaping thoughts and ideas
for boys and girls, no equipment for the facili-
ties for improving classroom work must be
considered too good for them.”
Mme . Schumann-Heink
Sues Car ewe for $75,000;
Charges Contract Broken
(Special to the Herald-World)
. ANGELES, April 8. — Madame Ernes-
tine Schumann-Heink, famous contralto, has
filed a suit in Superior Court here against
Edwin Carewe, producer, for $75,000 for al-
leged breach of contract concerning her ap-
pearance in pictures.
$29,225 Appropriated
F or Ontario Censors
( Special to the Herald-World )
April 8. — An appropriation of
$29,225 has been made by the Ontario govern-
ment for salaries for the Ontario Board of
Moving Picture Censors for the fiscal year
these including: Chairman, $3,500; vice-chair-
man, $2,700; three members at $2,500; two
projectionists at $2,000 each, and other clerks.
The appropriation for the Ontario govern-
ment moving picture studio at Trenton for the
current year is $117,725,
Report W. B. Will Erect
$1 ,000,000 House in Ohio
(Special to the Herald-World)
YOUNGSTOWN, O., April 8. — Reported
here that a $1,000,000 house will be erected by
Warners, with seating capacity of 3,000. The
house will be a memorial to the late Sam
Warner.
One-Day Rest for Operators
Headed for Passage at Albany
Governor Declared Certain to Sign Measure Calling for 24 Hours
Of Consecutive Relief for Projectionists in New York
State — Other Bills Shelved
[By Special Correspondent to the Herald-World]
ALBANY, April 8.- — One bill of interest to the motion picture industry in
New York state probably will be passed this week during the closing days of
the legislature, and undoubtedly will be signed by the Governor later on.
This bill, introduced by Senator J. F. Williams, on January 27, amends the
labor law to the end that every employer operating a place in which motion
pictures are shown shall allow the projectionists at least 24 consecutive hours
of rest in any calendar week. If the bill is passed and is signed by the governor
it will become effective Sept. 1, 1931.
This bill, sponsored by Williams and backed
by projectionists throughout New York state,
largely through the efforts of Harry Brooks,
of Troy, a former member of the assembly,
and president for many years of the local in
Troy, has managed to withstand any assaults
by opponents and has worked its way up so
that last Friday it reached a position of third
reading on the senate calendar.
The New York state legislature winds up
this week, following a session that has been
almost devoid of bills relating to the motion
picture industry. Contrary to the experience
of past sessions, there was no bill introduced
this year in connection with the admission of
unaccompanied children to motion picture
theatres with provision for their segregation
and with the theatre providing a matron to
look after them once they were inside.
What few bills relating to the motion pic-
ture industry were introduced fell by the way-
side, in that they never were reported out
of committee, the Williams bill being the sole
exception. Had the exhibitors of New York
state lined themselves solidly behind the Post
measure calling for motion picture censorship
repeal in New York state, a different story
might have been told, but the sponsors of the
measure, finding little or no encouragement
from those affected, decided that there was
so little interest being shown by exhibitors
that it was hardly worthwhile for them to
struggle and bring the matter to a vote in
either house of the legislature.
Record Gross and Net
For Quarter Set by Publix
For Portland and Seattle
(Special to the Herald-World)
PORTLAND, ORE., April 8. — Motion pic-
ture theatres, regarded as a never-failing
barometer of business conditions, report good
times are at hand in Oregon and Washington.
Publix Theatres, now operating the Para-
mount and Rialto theatres here and the
Prominent Along With
Thousands — of Others
(Special to the Herald-World)
HAMILTON, OHIO, April 8.—
Prominent mention in the newspaper
is amusing to John Schwalm, presi-
dent of the Jewel Photoplay com-
pany here, twits his friends about the
mention which he received in a Cin-
cinnati daily regarding the reception
for President Hoover in that city.
When asked where among the list of
notables his name may be found, he
calls attention to the line “and
thousands of others were in atten-
dance,” and then says “I was among
the thousands of others.”
Seattle, Paramount and Metropolitan thea-
tres in Seattle in their reports for the first
quarter of 1930 have hung up both a record
gross and a record net profit, according to
Ralph E. Crabill, director of western division
of Publix.
A. J . Balaban Resignation
From Publix Is Effective
May 3; Will Sail May 16
(Special to the Herald-World)
NEW YORK, April 8.— A. J. Balaban,
head of the Publix production department
and more recently in charge of short sub-
jects at the Paramount Long Island studios,
has resigned effective May 3. Balaban will
sail for Europe May 16 for a trip of several
month’s duration during which time he will
study European theatrical conditions.
Columbia Acquires World
Distribution Rights for
Walter Disney9 s Series
(Special to the Herald-World)
NEW YORK, April 8. — Negotiations have
been completed between Columbia Pictures
and the Walter Disney Studios whereby the
former company will take over the world
distribution of the “Disney Silly Symphonies”
and “Mickey Mouse” animated cartoons for
the coming season.
Projection Room Blaze
Destroys Fox Theatre
. ( Special to the Herald-World)
VALLEJO, CAL., April 8.— The Fox Val-
lejo theatre here was virtually destroyed by
fire which broke out in the projection room,
after a matinee performance, gutting the in-
terior and causing the roof to fall in. The
house is about 15 years old, and was acquired
by Fox last year.
Coast Antitrust Law Case
Is Continued Until June 7
(Special to the Herald-World)
HOLLYWOOD, April 8. — Because of a
congested court calendar, trial of the United
States case against producing and distributing
organizations for asserted violation of the
Sherman anti-trust law is continued to
June 17.
Warner Nine Getting Into Form
NEW YORK. — The Warner Club baseball team is
preparing for its first game on April 26. Joe Leese,
team coach, seems well pleased with the material for
the team.
28
EXHIBITORS HERALD-WORLD
April 12, 1930
Warner 20 Million Program Calls for
42 Features and Record Shorts
Two and Half Millions Will Be Spent on Short Product — Many Multi-
Lingual Versions , Several Roadshows All in Technicolor
(Special to the Herald-World)
HOLLYWOOD, April 8. — A twenty million dollar production schedule
for Warner Brothers, with 42 long features and the largest number of
short features ever made by the company, is the record program
announced today by J. L. Warner, vice-president in charge of production. The
budget calls for $L, 500, 000 outlay on long productions and $2,500,000 on shorts.
rJ1HERE will be multi-lingual versions of
many of the pictures, and several road-
show productions will be of Technicolor in
entirety.
Many of the pictures will be from leading
stage plays, best-sellers and classics, while
there will be an abundance of originals, both
dramatic and musical.
Stars of Stage and Screen
Stars under contract for next year include
John Barrymore, George Arliss, A1 Jolson,
Winnie Lightner, Joe E. Brown, Frank Fay,
Alice Gentle, Marion Nixon, H. B. Warner,
Vivienne Segal, Grant Withers, Elsie Fergu-
son, Lila Lee, Lotti Loder, Noah Beery, Con-
rad Nagel, Walter Pidgeon, Edna Murphy
and Tully Marshall. Recent recruits from the
Broadway stage are Irene Delroy, Jack Whit-
ini, Claudia Dell, and Olsen and Johnson.
Other stars who have been signed to appear
in pictures on the forthcoming program in-
clude Constance Bennett, Joan Bennett, Erich
von Stroheim, Sue Carol, Louise Fazenda,
Marion Byron, Perry Askam, Chester Morris,
Lowell Sherman, Belle Bennett, William
Courtenay, Hobart Bosworth, Barbara Kent,
Beryl Mercer, Lois Moran, Charles King,
Ernest Torrence, June Collyer, James Hall,
Evelyn Knapp, John Halliday and Dorothy
Burgess.
Writers, Directors, Composers
Writers now under contract are Vina Del-
mar, Oscar Hammerstein II, J. Grubb Alex-
ander, L. G. Rigby, Arthur Caesar, Walter
Anthony, Joe Jackson, Charles Kenyon, F.
Hugh Herbert, George Rosener, Wilson Col-
lison, Cyril Hume, Sid Silvers, Rex Taylor,
Harvey Thew, Perry Vekroff, Maude Fulton,
Lucien Hubbard, Coettler, Meyers and Mitchel,
Oliver H. P. Garrett and Marshall Neilan.
Directors under contract include Roy del
Ruth, Alan Crosland, Michael Curtiz, John
Adolfi, Lloyd Bacon, Archie Mayo, Ray En-
right, A1 Green, William Wellman and Robert
Milton.
The music department, under the executive
management of Robert Crawford, has Erno
Rapee as musical director-in-chief and Louis
Silvers as musical director. Among the com-
posers and lyricists are Sigmund Romberg,
Jerome Kern, Oscar Straus, A1 Dubin, Joe
Burke, Otto Harbach, M. K. Jerome, Harold
Berg, Bud Green, Sam Stept, Eddie Ward, A1
Bryan, Lou Pollack and Mort Dixon.
Picture Fan Burglar T akes
Films from Pathe Doorstep
( Special to the Herald-World)
ALBANY, April 8. — In a series of burglar-
ies in Albany, N. Y., during the past week,
in which a number of homes and business
places were entered, one burglar possessing
what may have been a hankering for motion
picture entertainment, made off with a case of
film valued at $300 from the doorway of the
Pathe Film Exchange. The container held
five reels of films and had been left in the
doorway only a few minutes, awaiting the
arrival of a delivery truck.
Warners Expansion
Program Activity
Indicated in East
(Special to the Herald-World)
NEW YORK, April 8. — With the acquisi-
tion of the Handle & Rover circuit of the-
atres in New Jersey, the general theatre ex-
pansion program of Warner Brothers con-
tinues. Seven houses are included in this
purchase and are : The Lyric, Camden ; the
Towers, Camden; the Leroy, Millville; the
Clementon, Clementon ; the Grand, Vineland ;
the Westmont, Westmont, and the Codings,
Collingswood. Also, the Cameo theatre in
South Orange, N. J., has been purchased.
In Ambridge, Pa., the Prince and Ambridge
houses have been added to the circuit.
The date set for the opening of Warners
new Hollywood theatre at Broadway and 51st
street, is April 27, with “Hold Everything.”
RKO Plans to Build
$1,000,000 Theatre
Soon in Buffalo, N. Y.
(Special to the Herald-World)
BUFFALO, N. Y„ April 8.— R K O an-
nounced last week that it will erect a million
dollar theatre here, to seat 3,000. Several
parcels of land have been purchased in busi-
ness section, according to a Schenectady real-
tor. Albany may get a new house, also.
Disagreement of Jury
Brings Sunday Shows
(Special to the Herald-World)
HILLSBORO, OHIO, April 8.— The fight
against Sunday pictures here has apparantly
come to an end, with the films winning. The
jury hearing the trial of Donald Evans, man-
ager of the Bell theatre, charged with opera-
tion of his theatre on Sunday, reported itself
unable to agree and was discharged. Prose-
cutors said no further action was contem-
plated against Sunday showings.
NOTICE — The Chicago screen
censors have restored to
“GENERAL CRACK” certain
scenes which had been previ-
ously eliminated. Today you
may see JOHN BARRY-
MORE in his first talking pic-
ture without any censorial
“cuts” whatever, at the
ROOSEVELT THEATRE.
Inconsistency of the censor provided
excellent copy for the above notice, ad-
vertising the “de-censored” showing of
the Warner Brothers’ “General Crack,”
at the Roosevelt, Publix>B & K house in
Chicago.
National Review Boar a
Upholds Film Banned by
Two State Censor Units
“ High T reason ” Shown Before
Picked Audience in Test of
Public Opinion
( Special to the Herald-World)
NEW YORK, April 8. — “High Treason,” a
a British production, dealing with the theme
of war and peace in 1940, and which has been
banned by the Pennsylvania and New York
censors as “insidious propaganda” and the
possibility of its inciting riots, was shown to a
group of specially invited guests, consisting
of men and women prominent in educational,
social and intellectual fields, under the aus-
pices of the National Board of Review at the
RCA theatre, as a test of public opinion.
I it discussing the attitude of the National
Board of Review as against that of state cen-
sors, Dr. Walter W. Petit, acting chairman,
said :
“The National Board of Review is unalter-
ably opposed to legal censorship of the screen.
It has reviewed “High Treason” and sees no
reason why the film should not be exhibited
to the public. It is therefore bringing this
picture before an invited representative audi-
ence in order to obtain further opinion as to
this effort, through an imaginative film, to
present a world-wide question. It is inter-
ested in determining, in the case of this pic-
ture, whether intelligent public opinion upholds
the National Board’s general attitude in behalf
of the freedom of the screen.”
Close Rivalry for Morris
Month Honors Shown by
Billings of W B Branches
(Special to the Herald-World)
NEW YORK, April 8. — The competition
among the sales branch offices of Warner
Brothers for the highest ranking in the Sam
E. Morris Month drive for May has re-
ceived further impetus as the billings to date
have been received and classified.
The fourth week of the drive has showed a
decided increase, but as yet the standings are
so close that there is no assurance that the
branch now ahead may be the winner.
New System of Recording and Cutting
Discs Now in Use at Universal City
(Special to the Herald-World)
UNIVERSAL CITY, CAL., April 8. — A new method of disc-making has been
perfected after long experiment at Universal City, and the discs made under the
new process will give maximum efficiency, according to Carl Laemmle, Jr., G. Roy
Hunter, sound expert, worked out the process. While all Universal pictures are
released in sound-on-film, discs will be supplied to all exhibitors who prefer them.
Boyd Enterprises Buys
House Which It Leased
(Special to the Herald-World)
ALLENTOWN, PA., April 8.— The A. R.
Boyd Enterprises, Philadelphia, have an-
nounced the purchase of the Embassy theatre,
Allentown, which they have been operating
under lease for the past two years. Also a
long term lease has been taken on the Globe
theatre, Bethlehem, a 1,600-seat house.
April 12, 1930
EXHIBITORS HERALD-WORLD
29
Exhibitors Lose When Charge of
Unfair Booking Is Held Unsound
Atanasoffs in Milwaukee Show All Product Except Universal
Bought by Competitor — Commissioner Rules There’s
No Illegal Trade Practice Involved in Deal
[By Special Correspondent to the Herald-World]
MILWAUKEE, April 8. — A decision in favor of the film exchanges has been
returned by the Department of Agriculture and Markets at Madison in connec-
tion with the charges of unfair methods of competition and trade practices
made by Leo Atanasoff and Joseph Atanasoff, owners and operators of the
New World theatre, local neighborhood house, against the exchanges.
Hearings in the matter were held March 10 and March 20 at the Association
of Commerce offices in Milwaukee. Ben Koenig, secretary of the Film Board
of Trade, represented the exchanges. Facts as brought out by the commis-
sioner of the Department of Agriculture and Markets in his investigation
showed that the Gem, South Side Palace and New World theatres constitute
what is known as a moving picture zone on the city’s south side and that the
three theatres are competitors in the theatre business.
R CA Photophone ’s
Business at Peak ,
Says Sydney Abel
RCA Photophone business is now at the
highest point since the formation of the cor-
poration, and the prospects for the second
quarter of 1930 are more than bright, says
Sydney E. Abel, general sales manager. The
expansion program and the decision to con-
fine activities to the making and selling of
three types of sound equipment are bearing
fruit, tie declared, beyond predictions. Con-
stantly increasing orders for the $2,995 model
for houses of 1,000 seats or less have neces-
sitated additional manpower in the installa-
tion and service department.
Abel credited Photophone with having in-
augurated the following : “The curved gate,
which insures smooth sound reproduction,
eliminates scratches, gear and sprocket flutter
and stoppage due to buckling of film ; the
change-over switch for instantaneous chang-
ing from one projector to another; the Cas-
sium photo-electric cell, which is quiet in op-
eration, and requires no photo-electric cell
amplifier mounted on projector; motor gen-
erator operation for small-theatre equipment,
eliminating all storage batteries and battery
charging equipment ; the dynamic cone
speaker with directional baffle, which insures
unsurpassed fidelity of sound reproduction
and eliminating stage batteries for loud-
speaker field excitation and to utilize stand-
ard Radiotron tubes. We also were first to
abandon variable speed control, which de-
creases cost, simplifies operation and insures
projection at proper speed.”
Fox to Form New
Circuit of Houses in
Pacific Northwest
(Special to the Herald-World)
SAN FRANCISCO, April 8.— Fox West
Coast Theatres will extend building plans in
the Pacific Northwest by the formation of a
new circuit of theatres in this territory to
be known as the Washington Division.
The theatres, served through a partnership
arrangement with Frederick Mercy, include
the Capitol, Majestic, and Liberty theatres,
now being operated by Fox West Coast The-
atres as a part of the Northwest and these
houses will be transferred to the new division.
The new theatres coming under the circuit
operation are the Liberty and Victory thea-
tres in Toppenish and Liberty theatres in
Sunnvside, Kennewick and Pasco. Among the
others are the Roxy, Capitol, Liberty and
Keylor Grand in Walla Walla. Operation of
the theatres will be supervised by Earl L.
Crabb, division manager at Seattle ; Frederick
Mercy will be in active management and
Harold B. Franklin will direct the policy of
the newly acquired circuit.
New York Times Suggests ,
Via Churchman , Minister’s
Resignation May Not Click
The Churchman magazine, which, as you all
know, is waging a war with the MPPD A,
and which lit upon the fact, or supposed fact,
that certain ministers were being retained by
the Hays organization, which was responsible
for the resignation of Rev. Charles S. Mac-
Farland, secretary of the Federal Council of
Churches of Christ in America, reprints a
brief thought from the New York Times in
its last issue that the “preferred resignation
may not be accepted, since there are forces in
the council which will refuse to take such
action.”
It was further learned that the Gem the-
atre purchased all of the 1928-29 and 1929-30
product from Pathe, Columbia, Paramount,
Tiffany, M G M, R K O, Warner Brothers,
Educational and Celebrated, leaving Univer-
sal’s product as the only first-run pictures ob-
tainable in this zone.
Investigation showed that the New World
theatre has not been able toi pay the price
for pictures that have been paid by the Gem
theatre and that pictures have been offered
first to the Gem theatre and not to the New
World, apparently for the reason that the
Gem is an old customer of the distributors.
The commissioner learned that the pro-
prietor of the Gem theatre was willing to
surrender to the New World three-sevenths
of the pictures purchased by him of the 1929-
30 run provided the New World pay the price
for the pictures that he is to pay the distribu-
tor. The New World further was to have
its choice of pictures with the understanding,
however, that the theatre was not to present
matinees.
At the conclusion of its investigation, the
department ruled “that there was no evi-
dence at the hearing that would warrant the
commission in finding the respondents guilty
of. unfair methods of competition and of un-
fair trade practice and we recommend to the
complainant that he accept the offer made by
the proprietor of the Gem theatre.”
Warner Complaint Jails
Him on Charge of Fraud ;
Sought Talent for Films
(Special to the Herald-World)
SAN FRANCISCO, April 8. — Bobbie de
Seles, self-styled motion picture director, was
arrested here on the complaint of Warner
Brothers of Hollywood, and is languishing in
jail. It is charged that he has been traveling
through northern California, posing as the
western manager of Warner Brothers, prom-
ising screen-struck girls careers in Hollywood.
Arriving here several days ago, police said,
he persuaded Francisco Ross to send him
talent for a production entitled, “Night Life
in San Francisco.” Twenty girls attended
the rehearsal and, police declared, were ad-
vised that they would receive checks from
Warner Brothers. Someone communicated
with the producing concern which, in turn, ap-
pealed to the San Francisco police.
Quebec Legislator
Hits Bill to Censor
Ads in Newspapers
(Special to the Herald-World)
QUEBEC, April 8.— Protest against the
Quebec Government’s measure to censor mov-
ing picture theatre advertising in newspapers
of Quebec cities and towns was made by Hon.
P. R. Du Tremblay, a member of the legis-
lature, on the ground that it was a violation
of the principle of the freedom of the press.
The law was such that a newspaper edition
could be held up on the order of the censors.
Melville A. Shauer
To Head Paramount’s
Foreign Production
NEW YORK, April 8.— Melville A. Shauer,
executive with Paramount for the past 12
years, has been appointed to a new branch of
the production department as head of the
foreign production activities. He will take
up his new duties April 17, with headquarters
in New York.
“Bristolphone Is in Embryonic State, ”
Is Gotham Contention in $254,000 Suit
(Special to the Herald-World)
NEW YORK , April 8. — That “Bristolphone is in embryonic state” is the con-
tention of in a suit for $254,000 brought by Gotham Products, New York, against
William H. Bristol of Waterbury, Conn. The action has been transferred to the
Federal Court. As a result of Bristol’s alleged failure to live up to his contract and
because the films, “Times Square” and “The River Woman” recorded by Bristol-
phone, are allegedly unsalable, Gotham claims damages for injury to reputation and
resultant loss of revenue.
Bristol makes a counterclaim for $15,000 for use of his W aterbury studios and
completely denies the charges.
30
EXHIBITORS HERALD-WORLD
April 12, 1930
w
\
MOTION PICTURE FINANCE
Powerful Sponsorship of Pools
Indicated by New Highs
Revoke License to Negro
Theatre for Talk Films ;
Charge Improper Wiring
(Special to the Herald-World)
NEW ORLEANS, April 8. — Remonstrances
on the part of the Association of Commerce
and the Baronne street Business Men’s As-
sociation, caused the revocation of the license
and permit issued a few days ago to the
Crescent theatre, formerly a Loew interest,
on the technical ground that the theatre was
improperly wired. The house was recently
leased by Arthur Lehman, of Jackson, Miss.,
who operates a string of Negro theatres. An
announcement was made that on Sunday,
April 6, the Crescent would open with talking
pictures for Negroes only.
By LAURENCE STERN
NEW YORK, April 8. — The motion picture stocks continue to meet with
excellent buying and in several of the leaders there are obvious indica-
tions of a powerful market sponsorship of the pool variety. The story
of the past week, as for almost every week since the first of the year, is another
long list of new high prices.
WITH the exception of Warner Brothers,
which dropped 5 points, and Paramount,
off 2J4 points, the week’s advance was well
maintained, other issues showing net gains
ranging from 1 to more than 6 points, al-
though the week ended with heavy profit-
taking in progress.
Decline in Paramount and Warner resulted
largely from the touching off of stop-loss
orders. When it is remembered that recovery
in the film stocks since the panic has ranged
from 100 to 300 per cent there is nothing sur-
prising in such a minor readjustment. Since
the industry’s profit outlook continues to sup-
ply a strong foundation for bullish sentiment,
it is to be doubted that the climax of major
stock advance has yet been seen. That, at any
rate, is the Wall Street view.
Current pool sponsorship seems strongest
in Radio-Keith-Orpheum, apparently promis-
ing an early attempt at fresh fireworks. Vig-
orous sponsorship also is apparent in Loew’s,
Inc., and in General Theatre Equipment.
Perhaps the most interesting current devel-
opment, however, is the pronounced strength
of Fox Film, which has advanced nearly 7
points to the best price of the year.
On the Curb Exchange the advance of 6)4
points in Columbia Pictures reflects expecta-
tion of an early dividend, it being reliably
reported that net for this year will probably
exceed $9 a share, against $4.77 last year.
Jannings in New UFA Film
(Special to the Herald-World)
NEW YORK, April 8.- — Emil Jannings is to
appear in a new UFATONE-super dealing
with the fate and adventures of a great stage
artist. Productions will begin at Ufa’s new
sound studios in May, and will be supervised
by Erich Rommer, and directed by Hans
Schwartz. The scenario is being written by
Hans Muller and Robert Liebmann.
Will Make “Journey’s End ”
In French, German, Italian
(Special to the Herald-World)
NEW YORK, April 8. — The all-talking ver-
sion of “Journey’s End,” produced in con-
junction with Gainsborough and Welsh-
Pearson-Elder, of England, will later be made
in French, German and Italian versions, with
actors of each nationality participating, and
in the countries named. The premiere of the
English version of the film took place today
at the Gaiety theatre, New York.
Lihson Forms Dayton Firm
(Special to the Herald-World)
CINCINNATI, April 8.— I. Libson, who
controls all first-run houses here, together with
his business associate, Ben Heidingsfeld, is
forming the Docor Company as a managing
organization for the Stard theatre, Dayton,
Ohio.
U Renews Two Contracts
(Special to the Herald-World)
NEW YORK, April 8. — Universal has re-
newed the contracts of Barbara Kent, fea-
tured player, and Tom Reed, dialog writer
and scenarist.
Indiana Indorsers to Hear
Courtland Smith April 23
(Special to the Herald-World)
INDIANAPOLIS, IND., April 8.— Court-
land Smith, formerly at the head of Fox Mov-
ietone News, will be the principal speaker at a
luncheon to be given at the Claypool Hotel
here, April 23, in connection with the annual
convention of the Indiana Indorsers of Photo-
plays. Smith will discuss “Motion Pictures
Today and Tomorrow.” Charles C. Pettijohn,
general counsel of the film board of trade
will speak on “Some of the Problems of
Changing Silent Photos to Talkies.”
Montreal Film Building
Ready for Opening May I
(Special to the Herald-World)
MONTREAL, April 8. — The film exchange
building for Montreal, under construction dur-
ing the winter months, will be opened May 1
with due ceremony. It is regarded as the
finest exchange centre on the North Amer-
ican continent. It occupies a whole city block.
The building is a considerable distance from
the downtown section of the city but is con-
venient to all transportation facilities.
Canton Bars “Ben Hur” as
Christian Propaganda
(Special to the Herald-World)
CANTON, CHINA, April 8.— The showing
of the film “Ben Hur” has been forbidden by
the commissioner of education of Canton.
The commissioner said the film was “propa-
ganda of superstitious beliefs, namely Chris-
tianity.”
Lee Theatre Supply at Dallas Moves
DALLAS — The Lee Theatre Supply company has
moved into larger quarters at 302 South Harwood
street.
SECURITIES PRICE RANGE
Week Ending April 5
NEW YORK STOCK MARKET
American Seating
Sales
1,000
High
22%
Low
21
Close
21
Brunswick-Balke-Collender
.. 41,500
30%
25%
25%
Do. rbs.
.. 30,400
%
%
%
Consolidated Film
.. 12,400
25%
24%
25
Do. pfd
.. 14,400
25%
24%
24%
Eastman Kodak
.. 24,300
243
231%
233%
Fox Film “A”
.. 534,200
41%
32%
40%
Do. rts
.. 81,900
7%
4%
7%
Do. deb. rts
.. 77,300
%
%
%
General Theatre Equipment
.. 255,000
50
43%
47%
Keith Albee Orpheum
200
40
37
40
Do. pfd
3.400
126
115
124
Loew’s, Inc
.. 203,600
85
74%
80%
Do. pfd. ww
1,700
104%
102%
104%
Do. pfd. xw
800
92
90
92
Metro-Goldwyn- Mayer, pfd
600
25%
25%
25%
Paramount
.. 171,000
77%
72%
74%
Pathe Exchange
.. 75,000
6%
4%
5%
Do. “A”
Sales
22,000
High
13%
Low
11%
Close
12%
Radio Corporation
1,935,100
62%
53%
60%
Do. pfd. “A”
800
56%
55
56%
Do. pfd. “B”
19,200
85
79
83%
Radio Keith Orpheum...
470,300
40%
35%
39%
Shubert Theatres
2,900
17%
15%
16%
Stanley Company
1,160
72%
63%
72%
Universal Pictures, 1st
pfd
100
59%
59%
59%
Warner Brothers
513,900
80%
72
74%
Do. pfd
1,900
70%
69
69%
Balaban & Katz
CHICAGO
STOCK MARKET
375 80
76%
80
General Theatre
55,900
50
43%
48
Columbia Pictures
NEW
YORK CURB
13,300
45%
38%
45%
Fox Theatres
46,300
9
6%
8%
Loew’s rts
1,700
50%
45%
45%
National Screen
13,000
28%
28
28%
National Theatre Supply
100
36%
36%
36%
Sentry Safety
8,500
9%
8%
8%
Technicolor, Inc
25,800
77
68%
71
Trans-Lux
185,900
13%
8%
13%
April 12, 1930
EXHIBITORS HERALD-WORLD
31
XZ PICTORIAL SECTION
Another expert enrolls. The motion picture industry again indi-
cated its determination — and its ability — to get the greatest special-
ists to work for it, when Dr. M. F. Marafioti, voice counsellor of the
Metropolitan Opera, signed with M G M to act in a similar capacity.
Dr. Marafioti is shown being welcomed to Hollywood by Louis B.
Mayer, vice president in charge of production of M G M.
Going places. And they are doubtless ver’ ver’ marvelous to Little
Lotti Loder (she isn’t so little, but we like the way those words roll
off the tongue). Lotti came from Vienna in Warner Brothers pro-
ductions, and above she is shown being protege’d about by Darryl
Zanuck, Warner director, and Jack L. Warner, vice president in
charge of production.
Arriving to see his “Mammy.” For here is none other than A1
Jolson himself, accompanied by Mrs. Jolson (Ruby Keeler), alight-
ing in New York to attend the premiere of his latest Warner
Brothers production, “Mammy” — with a new Mammy song.
What it takes to make a talking picture. Here is an aerial view
of the great R K O plant in Hollywood, accommodatingly mapped
out so we can see our way around. To this outlay, R K O is add-
ing two million dollars’ worth of buildings and equipment.
32
EXHIBITORS HERALD-WORLD
April 12, 1930
The uncomprehensible ways of a man who rejects the
adoring overtures of an heiress — these are Reginald
Denny’s in “What a Man,” in which he stars for Sono
Art-Wide World. The cast includes Miriam Seegar, Anita
Louise, Charles Coleman and Harvey Clark.
Silents may go and talkers may
come, but Tully Marshall goes
on forever. And who isn’t glad?
The veteran screen player’s latest
picture is Warner Brothers’
“Mammy,” starring A1 Jolson.
Episodes from new First National productions. The scene
above shows Alice White, the star; Jack Mulhall and Ford
Sterling in “Show Girl in Hollywood.” At right is a scene
from Billie Dove’s smart vehicle, “A Notorious Affair,” show-
ing Basil Rathbone and Kay Francis, featured players.
33
April 12, 1930
EXHIBITORS HERALD-WORLD
A funny weigh. However, this being the method of de-
termining the avoirdupois of hams, it’s not so funny at
that, since Robert Armstrong is a box-fighter in United
Artist’s “Be Yourself,” from which is taken this scene
showing him with Fanny Brice, the star.
Lovely languor. A new study
of Betty Compson, one of the
“old” players whom the talkers
have only made younger. “Those
Who Dance,” a Warner Broth-
ers picture, is her latest.
Two scenes, one bucolic and one — er — quaint, from new
MGM productions. Above Joan Crawford, the star, and
John Mack Brown are shown in “Montana Moon,” musical
Western directed by Mai St. Clair. At left are William
Haines and Leila Hyams in “The Girl Said No,” directed by
Sam Wood.
34
EXHIBITORS HERALD-WORLD
April 12, 1930
Two Indictments of
Manslaughter Voted
Against Flinn, Lalley
Forty First National Films Next Year
To Include Ten AlUTechnicolor
Program with $17,500,000 Budget Will All Be Carried Out at Burbank — -
Twenty Noted Authors and Playwrights Represented
(Special, to the Herald-World)
BURBANK, Calif., April 8. — There won’t be any summer let-down at the
First National Studio this year, not with the $17,500,000 program for the
production of forty pictures for 1930-31, as made known by J. L. Warner,-
vice-president in charge of production. All the product will be made at the
Burbank plant.
AT least ten of the pictures will be all-
Technicolor, and that musical produc-
tions will play a large part in the program
is evidenced by the fact that a $250,000
Music Arts Hall, nearing completion, will
provide up-to-date facilities for the compos-
ers and lyricists. In this building will also
be a large and a small theatre and a library
of musical scores estimated at 250,000.
There will also be complete recording and
■“play back” equipment in each studio.
20 Noted Authors and Playwrights
First National has twenty famous authors
and playwrights represented. These in-
clude Rafael Sabatini, James Oliver Cur-
wood, Booth Tarkington, Rex Beach, Paul
Armstrong, Owen Davis, David Belasco,
Sir Gilbert Parker, Arthur Knoblock, John
Monk Saunders, Porter Emerson Browne,
William Byron Mowrey, W. B. Burnett,
Martin Favin, Samuel B. Shipman and John
B. Hymer.
The music department is under the excu-
tive charge of Robert Crawford, with Erno
Rapee as musical director-in-chief. Jerome
Kern (with Otto Harbach as lyric-writer),
and Oscar Straus, and Leo Forbstein, di-
rector of the Vitaphone orchestra, are
among the best known who will supply
musical settings. Song-writing teams in-
clude Joe Young and Harry Warren, Bud
Green and Sam Stept, Joe Burke and A1
Dubin, M. K. Jerome and Harold Berg,
Sidney Mitchell, Archie Goettler and
George W. Meyer, Eddie Warde and A1
Bryan, Lou Pollack and Mort Dixon, Wal-
ter O’Keefe and Bobby Dolan.
Two Victor Herbert Operettas
In addition, Herbert Fields, Richard
Rodgers and Lorenz Hart are to supply
the book, lyrics and music for an original
film musical comedy for Marilyn Miller,
which shortly will go into production. Two
Victor Herbert operettas also are included.
Among the stars, besides Miss Miller,
are Richard Barthelmess, Otis Skinner,
Vivienne Segal, Ann Harding, Harry Ban-
nister, O. P. Heggie, Elsie Ferguson,
Marion Nixon, Billie Dove, Dorothy Mac-
kaill, Alice White, Bernice Claire, Joe E.
Brown, Loretta Young, Lila Lee, Douglas
Fairbanks, Jr., Jack Whiting, Sidney Black-
mer, Fred Kohler, Frank McHugh, Walter
Pidgeon and Noah Beery.
Daylight Saving Fight
Holds Limelight in New
York State Communities
(Special to the Herald-World)
ALBANY, April 8. — A merry little fight
will be staged in many a New York state
community during the next few weeks in
settling the question of daylight saving, which
becomes operative the last Sunday in April.
Each city, towrt and village, however, is to
determine for itself if it desires to go under
Standard time this summer. Motion picture
exhibitors are doing a little secret praying
that the voters in their communities will vote
no, as this is a mighty expensive proposition
for them.
Those interested in sports are decidedly
favorable to daylight saving, while railroad
men and business men are against it, at least
this is the case in Whitehall.
In Albany, one of the few cities in New
York state which do not have Sunday shows,
daylight saving will become effective at mid-
night Saturday, April 26.
Operator Is Burned But
Audience Leaves Quietly
(Special to the Herald-World)
INDIANAPOLIS, IND., April 8— Presence
of mind of all concerned recently averted
trouble at the Stratford theatre here when fire
broke out in the projection booth, burning Wil-
liam Cole, operator, and damaging the interior
more than $400.
As the picture flickered, a wisp of smoke
was projected on the screen. The majority
of those in the theatre realized what had hap-
pened. Most of them arose casually and
walked out. Others kept their seats while the
fire was extinguished, when the picture was
continued.
Cooper Goes to England
In Music Copyright Fight
(Special to the Herald-World)
TORONTO, April 8.— Colonel John A.
Cooper, president of the Motion Picture Dis-
tributors and Exhibitors of Canada, sails for
England May 15 to confer with various gov-
erning bodies and the Performing Rights So-
ciety, and to make a thorough investigation
of the film industry there.
Colonel Cooper was in Ottawa early in
April to interview members of the house of
Commons regarding the Rinfret copyright bill
which will enable the Performing Rights So-
ciety of Canada to collect an annual royalty
from every Canadian exhibitor.
Name T emporary Receiver
For Chamberlain Company
(Special to the Herald-World)
PHILADELPHIA, April 8.— Roscoe R.
Koch has been appointed temporary receiver
in bankruptcy for the Chamberlain Amuse-
ment Enterprises, Inc., a $1,000,000 corpora-
tion operating a chain of seven motion picture
houses in Schuykill, Northumberland and
Carbon Counties, Pa., by the U. S. District
Court in Philadelphia. Koch was appointed
to act as receiver under bond of $50,000 and
to continue operation of the theatres for a
tentative period of thirty days.
New Name for Theatre
(Special to the Herald-World)
SPRINGFIELD, OHIO, April 8.— The
name of the Strand theatre here has been
changed to “Iona” by Harry Sharp, who has
recently taken over the management of the
house, which seats 230.
Pathe Signs A. E . Green
(Special to the Herald-World)
NEW YORK, April 8.— Alfred E. Green,
director of “Disraeli” and “The Green God-
dess,” George Arliss’ pictures, has been
signed by Pathe to make special productions.
(Special to the Herald-World)
NEW YORK, April 8. — The regular March
grand jury voted two indictments charging
manslaughter in the second degree against
John C. Flinn, vice-president and resident
manager of the Pathe Sound Studios, and
Henry F. Lalley, manager, of the corporation’s
studio at Park avenue and 134th street. The
indictments are the result of the deaths of
Catherine Parker and Edna Burford, dancers,
two of the eleven who were killed in the
fire which destroyed the studio December 10.
The previous investigation two weeks ago,
after a three-week inquiry, failed to hand up
indictments in the case concerning the deaths
of Norine Burns and Ruth Sparks, two other
dancers.
Flinn and Lalley will be in court for plead-
ing when the bills are handed up.
Albee Millions Left to
Various Institutions ,
Wife , Other Relatives
( Special to the Herald-World)
WHITE PLAINS, N. Y„ April 8.— The
will of E. F. Albee was filed for probate last
week, which bequeathed well in excess of $2,-
000,000 to relatives, friends and institutions.
His widow, Mrs. Laura F. Albee, received $1,-
000,000, as well as his yacht, automobiles, the
Larchmont estate “Beaumere,” household ef-
fects and the residuary estate.
Reed Albee, his son, and Mrs. Ethel A.
Lauder, a daughter, received properties of un-
estimable value, personal property and the
principals of various trust funds upon the
death of the beneficiaries.
Among the number of institutions to which
bequeaths were made was the Actors Fund
of America, $100,000, and the Variety Artists
Benefit Fund and Institution, London.
Grant L. Cook to Speak at
N.Y. Police Chief9 s Lunch
(Special to the Herald-World)
NEW YORK, April 8. — Grant L. Cook, ex-
ecutive vice president of Tiffany, will be one
of the speakers at a luncheon to be given
for Police Commissioner Whalen by the
Athene Club, a woman’s organization.
<( Song of the Flame 99 World
Premiere for Los Angeles
(Special to the Herald-World)
LOS ANGELES, April 8. — “Song of the
Flame,” First National picture with techni-
color sequences, will have its world premiere
at a special midnight performance, April 19,
in the Hollywood theatre, Los Angeles.
New Columbia Managers
For Milwaukee , Detroit
( Special to the Herald-World)
NEW YORK, April 8. — J. A. Kraker has
been appointed manager of the Columbia
branch in Milwaukee, while Adolph William
Bowman has been appointed to a similar posi-
tion in Detroit.
Kaufman to Make Survey
Of European Film Field
(Special to the Herald-World)
NEW YORK, April 8.— Albert A. Kauf-
man, assistant to Jesse L. Lasky, has left
Hollywood en route to New York, where he
will embark for Europe to make a general
survey of production conditions abroad.
April 12, 1930
EXHIBITORS HERALD-WORLD
35
Aged Blue Law Saves
Operator from Paying
Fine for Sunday Show
(Special to the Herald-World.)
INDIANAPOLIS, IND., April 8.— A 100-
year-old Sunday blue law was used in supreme
court here recently to keep a moving picture
theatre operator of Crawfordsville, Ind., from
paying a fine for running his show on Sunday,
which is just the reverse of the original intent
of the law.
Arthur Jackson had been fined in city court
at Crawfordsville for operating his show on
Sunday contrary to a city ordinance. He
appealed to the circuit court and then venued
the case to Parke county where the city court
charge was reversed. The city of Crawfords-
ville, compelled to do so because of the insist-
ent cry from the blue noses, appealed the
case to the Indiana state supreme court and
the action of the Parke circuit court was
upheld.
The decision points out that there is a 100-
year-old Sunday blue law which still is good
in Indiana under which the case should have
been prosecuted instead of under a city ordi-
nance which cannot supersede the state statute.
28,000,000 Lire Spent
Each Year on Pictures
By People of Trieste
( Special from Department of Commerce )
WASHINGTON, April 8.— According to
a report from Consul Walter H. Sholes, Tri-
este, Italy, the Trieste motion picture theatres,
of which there are thirty, are patronized daily
by about 20,000 people, who spend together
about 100,000 lire a day during the winter
months, or about 28,000,000 lire throughout the
year.
In proportion to the number of inhabitants,
about 260,000, and per capita wealth, the
Trieste district probably constitutes one of the
best markets in Italy for moving picture films.
Max McClure Receives Award of Merit
“It is needless to say how proud we are of this award. It is something that we
shall always be proud of and our little town is with us with as much pride as we
have ourselves.”
Better Sound Reproduction
uThe Last Company,” Ufa
Picture, Thrills Berlin
(Special to the Herald-World)
NEW YORK, April 8.— “The Last Com-
pany,” the Joe May UFATONE production,
which had its premiere at the Ufa Pavilion in
Berlin, has been praised highly by the Berlin
press as marking a great step forward in
German sound film production.
T om Mix Plays Host at
Boys Birthday Party
Harold Manning, Jr., of Chicago, spent a
happy eleventh birthday, celebrating the event
by holding his party in the main ring of the
Sells Floto circus, where Tom Mix cut the
cake. Harold also had a ride around the
arena on Mix’ famous horse, Tony.
Buck Jones for Lightman
(Special to the Herald-World)
NEW YORK, April 8.— The Columbia
series of eight Buck Jones Westerns has been
contracted for by M. A. Lightman, president
and general manager of the Arkansas Amuse-
ment Enterprises, to be presented in the im-
portant houses in Arkansas and Tennessee.
Radio as Song P lugger
(Special to the Herald-World)
NEW YORK, April 8.— On Wednesday,
April 23, at 9:00 P. M., the song “For You”
will be broadcast over the Columbia system
during the Van Heusen Hour.
That letter comes from Max L. McClure, whose Ritz theatre. Hale Center,
Texas, has received the Herald-World plaque for better sound reproduction.
In acknowledging receipt of the award of merit, Mr. McClure continues:
“I do not think that the Herald-World could have conceived of anything that
would have resulted with more good to the industry than the offering of this
award.
“Any theatre that would not strive to make their sound better and win one of
the plaques does not deserve to call their house a theatre. Poor sound is doing
more to kill the business than any one thing.”
Concerning the presentation, the Hale Center American published this para-
graph as a part of a two-column top story announcing the award:
“Prominent speakers will give brief addresses during the presentation ceremony
and a number of prominent visitors from neighboring towns are expected to he on
hand for the event. The Abernathy Band is expected here for the occasion and
will give selections outside the theatre prior to the show.
“This band has the distinction of numbering among its members, Elton Beene,
who, though only 12 years of age, won the state championship for cornet playing
last year.
“Despite the many added attractions for next Wednesday evening, there will be
no increase in prices, and it is hoped that both the entertainment and the presen-
tation of the high honor to the theatre will crowd the house to capacity. The
program will start promptly at 7:30, and everybody is urged to he there in plenty
of time to avoid possible disappointment.
All-Star Benefit for Jewish Fund
NEW YORK. — An all-star benefit performance, with
Eddie Cantor, George Jessel, Roxy and others fea-
tured, will be given in Carnegie Hall, Easter Sunday,
in aid of the Jewish Community Center and Social
Service Fund, a non-sectarian organization.
“The occasion is one in which every citizen of this whole section should be
anxious to partake.
“Make a date now to be at the Ritz next Wednesday night.”
“DONT tell me
THE PUBLIC
DOESN’T WANT
TALKING
WESTERNS. THE
BOX-OFFICE
PROVES THEY
DO. I CONSIDER
MAYNARDS AND
GIBSONS MY
BEST 1930 BUY.”
— E. C. Arehart
Gem Theatre, S. D.
(in Herald World )
SURE-FIRE
MAYNARD
GET-THE
MONEY
GIBSON
The WAGON MASTER
Part Talking
The LONG LONG TRAIL
All Talking
COURTIN’ WILDCATS
All Talking
The
MOUNTED STRANGER
All Talking
TRAILING TROUBLE
All Talking
ROARING RANCH
All Talking
RODEO DAYS
All Talking
The ACE RIDER
All Talking
SENOR AMERICANO
All Talking
PARADE of the WEST
Part Talking
LUCKY LARKIN
Sound and Effects
The FIGHTING LEGION
Part Talking
MOUNTAIN JUSTICE
All Talking
SONGS of the SADDLE
All Talking
MONTANA KID
All Talk in,
HIDDEN VALLEY
All Talking
April 12, 1930
EXHIBITORS HERALD-WORLD
37
Outdoor Pictures ( Westerns ) Enjoy
a Revived Popularity
Sound Renews Interest in Robust American Life
By PETER \ ISC HER
• .T HE Spirit of America! That’s what the public
wants in pictures.
Broad-shouldered pictures of robust American life,
stories with the flavor and the tang of that outdoor activ-
ity so typical of American life, are coming into a popu-
larity never even dreamed of before the advent of sound.
These stalwarts of the screen are the logical develop-
ment of the famous so-called “Westerns,” the “cow
operas” of other days, which came in for so much gen-
eral kidding and yet did so much to advance the popu-
larity of motion pictures. Who can forget the popularity
of those early pictures !
These modern pictures of the Spirit of America have
retained much of the excitement of the early Westerns,
yet have added to it romance and drama, sound and
color. The best of our typically American pictures of
outdoor life today are as far superior to the Westerns of
olden times as “The Covered Wagon” was superior to a
two-reeler made up of the cuttings from the floor.
Practically every producing company in the industry
feels the popularity of these pictures of unquenchable
spirit. The list is tremendously interesting, and exhibi-
tors may well give it their thoughtful attention.
i
38
EXHIBITORS HERALD-WORLD
April 12, 1930
From Columbia
Buck Jones, New Columbia Star
Matt Moore and Dorothy Revier in “ Cull of the W'est” (Columbia)
Matt Moore and Dorothy Revier in “ Call of the W est” ( Columbia)
COLUMBIA
. . Anticipating its schedule for
next season and in response to the increasing
demand for action pictures Columbia will pre-
cede its list of eight Buck Jones Westerns
with “Call of the West,” featuring Matt
Moore and Dorothy Revier. The perfection
of outdoor recording, the flexibility of mo-
tion and the picturesque backgrounds pos-
sible with stories of the great open spaces
have opened a new field in the production of
talking films which Columbia plans to develop
in unusual manner.
The company is arranging to diversify its
program of features, which includes success-
ful stage plays, musical shows, and picturiza-
tion of popular fiction, with a series of red-
blooded action stories which are to be pro-
duced, the company announces, on a lavish
scale with spectacular sequences and several
scenes in natural color showing the hues of
the sagebrush and the purple mountains. They
will be produced by Sol Lesser with Buck
Jones as star.
In a comparatively short space of time,
Jones climbed from obscurity to a position
in which he became one of the outstanding
Western stars. Jones is star of the motion
picture, due to the fact that he combines good
looks with unusual histrionic ability. He is a
superb horseman and was one of Fox’s out-
standing box office stars.
Jones has one of the most pleasing voices
ever recorded for talking pictures and is
equally as popular with the women as he is
with men and boys.
As an evidence of the showmanship value
of the Buck Jones productions, Columbia has
selected “The Man from Hell’s River” as the
first release. This is an outdoor story which
offers unlimited possibilities as an all-talking
screen spectacle. It is being brought to the
screen under direction of Louis King, who is
especially clever in the field of Westerns and
outdoor action pictures which require long
range direction and the handling of several
hundred players.
“The Man from Hell’s River,” and “Call
of the West,” will be followed at regular in-
tervals with the balance of the Westerns each
selected to illustrate a different phase of life
in the great open spaces.
WARNER BROTHERS
. . B ELIEVING that the vogue for
western pictures, which is manifesting itself
in no uncertain terms, may have a deeper
significance than is apparent even now,
Warner Brothers have scheduled three
westerns for early release. These are, “On
the Border,” “Rough Waters” and “The
Man Hunter,” all starring the popular Rin-
Tin-Tin.
Although it is problematical, at this stage,
whether the western talking film will be-
come once more the staple product of en-
tertainment that it was in silent form, it
cannot be denied that there is a definite
trend toward action pictures today. Sagas
of the great outdoors and horse and dog
stories, according to exhibitors who endorse
this trend, belong to the talking picture era,
and audiences are demanding them.
“Song of the West,” the Vitaphone out-
door special which scored such a hit in New
York, was produced to fulfill this need and
while such a picture cannot, strictly, be
classified as a “western,” it boasts many of
the qualities to which the western owes its
wide appeal. Encouraged by the reception
given “Song of the West,” Warner Brothers
have already scheduled other romantic out-
door specials for early release.
Among these are included “Under a Texas
Moon,” which came to the Winter Garden
42
EXHIBITORS HERALD-WORLD
April 12, 1930
Another Scene from ‘Western Knights” (Educational)
Lloyd Hamilton in ‘‘Good Morning Sheriff ”
EDUCATIONAL SHORT FEATURES
Harry Gribbon in “Hollywood Star ”
“W estern Knights ”
to inaugurate that theatre’s change of policy
from a two-a-day to a continuous house.
“Under a Texas Moon” is an adaptation of
“The Two-Gun Man,” directed by Michael
Curtiz and featuring Frank Fay, Raquel
Torres, Myrna Loy, Noah Beery, Fred
Kohler, Armida and Tully Marshall. Against
a background of natural beauty it presents
a fast-moving musical drama that is as full
of action as an old-time western thriller,
and infinitely more entertaining.
While the Warner production plans for
next year have not yet been made public,
it is safe to say that should the vogue of
the western picture increase, Warner Broth-
ers will cater to the demand.
EDUCATIONAL
• • CLOSE check-up on audience reaction
has indicated clearly that the more avid the
lover of the virile type of entertainment, the
more he appreciates a comedy take-off in its
broadest form. As a matter of fact, clever
burlesque on the western thriller has always
been one of the most universally appreciated
types of comedy.
In its many years of comedy producing,
Educational Film Exchanges, Inc., has found
the western picture rich in comedy sugges-
tions. The outstanding reasons for the popu-
larity of comedy westerns, it seems, are, first,
that the light treatment of a subject that is
usually done with such deadly seriousness is
essentially funny; secondly, the outdoor
thriller invariably follows a formula which
is so familiar to the public that a burlesque
on it is bound to be recognized. There is
nothing so fatal as a take-off on a subject, the
original of which is not understood. An-
other reason is that a comedian rarely repre-
sents the virile type of manhood. The come-
dian usually inspires sympathy, which is
turned into laughs, instead of tears, by an
inherent weakness, either physical or mental.
We like him because we think he’s just a
little inferior to ourselves. He usually lacks
courage, and that is why a comedian in the
rugged settings of a western ranch, among
he-man cowboys, represents a picture of con-
trast and incredibility that strikes the visi-
bilities.
The making of outdoor comedies in sound
is, of course, an indefinitely more involved
process than an indoor comedy. With all
that, Educational has made a great number
of comedies that have not had the restrictions
of four walls. Action in comedy is too im-
portant an element to sacrifice it to sound,
so as early as in his second talking comedy,
“The Bride’s Relations,” Mack Sennett ex-
perimented with outdoor recording, and now
he, as well as the other producers in the
Educational roster, have outdoor recording
down to a science.
Lloyd Hamilton’s first talking comedy was
a comedy Western. It is called “His Big
Minute,” in which the awkward burliness of
the comedian, and his lack of mental agility,
are funnier than usual in contrast with the
tough cowpunchers. Hamilton has forth-
coming another comedy in which he has two-
gun bandits to contend with. The new com-
edy, which will be released in June, is called
"Good Morning Sheriff.”
Mack Sennett, in one of the most success-
ful of his talking comedies, “A Hollywood
Star,” included a burlesque on the Western
thriller. Harry Gribbon, as a glorified cow-
boy, in embroidered gauntlets and velveteen
chaps, was the hero who, with his horse,
rescued the sweet little heroine from the
clutches of the villain. This was done in
straight burlesque form, and proved one of
the highspots in this very successful series of
comedies.
‘Western Knights,” a new Educational-Mer-
maid Talking Comedy, featuring Eddie Lam-
bert, is another example of the effectiveness
of this type of comedy. Lambert is so small
April 12, 1930
EXHIBITORS HERALD-WORLD
43
he needs a ladder to mount a horse ; he calls
a burro a bureau, and in other ways makes
his presence among hardened Westerners de-
lightfully incongruous.
Even in the animated cartoons, the Western
atmosphere serves for comedy effects. “In-
dian Pudding,” a new Terry-Toon, uses the
ruggest west for its locale, although its char-
acters are redskins rather than cowboys.
UNIVERSAL
. . LI NIVERSAL includes in its feature
program for 1930-31, three or four big out-
door pictures like “The Oregon Trail.” While
eliminating entirely any suggestion of the old
time horse operas, this company, aware of the
increasing demand for virile stories of action,
set in a natural background, has made prepa-
rations for satisfying this most commendable
need.
These productions will be strictly confined
to stories which lend themselves to lavish and
sensational adaptation, and will be in keeping
with Universal’s new policy to make only pic-
tures of importance. Improved facilities for
outdoor recording and photography will make
the most of these romances of action and
beauty.
SONO ART
. . W 1TH the advent of the talking pic-
ture, there developed along very definite lines
a moving picture “plot” — a cut-and-dried
story, following a set formula, which, with
slight variations, has furnished the past year's
film fare. Sound, somehow, meant song; and
song meant, in most cases, a back-stage story;
and this, in turn, was interpreted to involve a
complete floor show with girls, girls, girls.
At the outset, exhibitors and fans couldn’t
get enough of this type of story. Hit after
hit was ground out, and clicked ; but to the
producer who studies audience reaction, and
knows fan psychology, it was only a question
of time when the girl extravaganza would
pall. Exhibitors, echoing the sentiments of
their established clientele, have decided that
that time has come. They plead for a new,
fresh, original type of story, constructed along
novel lines; they demand relief from the
night-club, stage-door atmosphere ; and the
Joel McCrea and “Silver King ” who
appear in R K O productions.
wise producer is hastening to meet this de-
mand.
As its offering to the harassed exhibitor,
Sono Art-World Wide Pictures is about to
release “The Dude Wrangler,” a new type of
comedy western, its story centered about a
“pansy cowboy” who goes to Wyoming as a
dry farmer. Special emphasis has been
placed on the comedy situations inherent in
the pansy’s predicaments as a tenderfoot eager
to make good, and in the characterizations pro-
vided by a dozen Eastern comedy types. Util-
izing the possibilities of sound, this western
comedy marks a departure from the silent
variety in that the dialog is as fresh as its
locale. In the cast are George Duryea as
the mail-order cowboy; Lina Basquette, re-
cently starred in De Mille’s “The Godless
Girl” ; Clyde Cook as a comedy cowboy ;
Francis X. Bushman and Ethel Wales.
Western pictures, with the new element of
audience interest provided by sound, have a
legitimate claim to the exhibitor’s favor. That
the trend in popular demand is in this direc-
tion, is .indicated by the fact that several of
the large movie palaces on Broadway have
shown outdoor comedies of this type, and
others have been booked for presentation in
the near future. This move is significant, for
in the industry it is acknowledged that the
first to react to changes in popular preference
are the big houses in the Times Square
sector.
VITAPHONE
• . I N its long list of short talking pic-
tures— Vitaphone Varieties — the Vitaphone
Corporation has recently included a number
of western pictures, some in technicolor,
most in black and white. The western sub-
ject is suited to the rapid action demanded
in dramatic Vitaphone Varieties and most
of those with a western setting have been
44
EXHIBITORS HERALD-WORLD
April 12, 1930
e biggest
SURPRISE
OF THE
f f i
♦ ♦ ♦
TEXAS MOON"
April 12, 1930
EXHIBITORS HERALD -WORLD
45
T
HE “inside” from Coast pre-
views is that this is one of
those naturals that come
along once in a blue moon. The
public is going to rave about it.
Frank Fay in the dashing role of a
gay caballero is the answer to the
maiden’s prayer. He’s an all around
bad hombre, who lies his way into
feminine hearts and laughs and
fights his way out of danger.
•
“Under a Texas Moon“ will be
hailed as one of the season’s great-
est—a glamorous entertainment-
replete with thrills and laughs — the
lure of fair women — the melody of
Spanish guitars and the picturesque
beauty of old Mexico in dazzling
hues of Technicolor. (All Outdoors.)
most.
"VJtaphone*- is Ihe registered trade-mark of Tflhe
Vitaphone Corporation designating its products
with FRANK FAY ^ RAQUEL TORRES
MYRNA LOY ^ NOAH BEERY ^ FRED
KOHLER ^ ARMIDA ^ TULLY MARSHALL
Based on the story by Stewart Edward White.
Scenario by Gordon Rigby
+ Directed by Michael Curtiz ^
Song M!f
' U nd er A Texas Moon
46
EXHIBITORS HERALD-WORLD
April 12, 1930
Warner's Outdoor Dramas
“ Under a Texas Moon ” (Warner Brothers)
Rin-T in-Tin in “Rough Waters’
dramas, although musical productions and
comedies are found in the list.
“Danger,” the action of which takes place
near the Mexican border, is a romantic
drama of a military post of pioneer days,
with a cast including John B. Litel, Char-
lotte Merriam, Frank Campeau and Eddie
Hearn.
“All Square” is a punch drama of the
Middle West with a large cast headed by
David Callis.
Roberto Guzman, the Mexican tenor,
who sang in the screen operetta, “The Des-
ert Song,” was featured in two technicolor
Western Vitaphone Varieties, “A Spanish
Fiesta,” and “The Military Post,” in each
of which he sings popular Spanish songs.
“Always Faithful,” a comedy-drama star-
ring the screen suminary, Blanche Sweet,
has its action in a Western locale.
“Reno or Bust” is a comedy with most
of the action taking place in Reno. Frank-
lyn Pangborn and Bernice Elliott have the
leading roles.
“Vengeance” is a circus drama in a tent
show traveling through the small towns of
the West. Warner Richmond, Natalie
Moorhead and Gardner James play the
leads.
“Letters” is a comedy of love and poli-
tics in a West Coast city. Pauline Garon,
Natalie Moorhead, Kathryn Givney and
William B. Davidson are cast in the leading
roles.
Susan Glaspell’s “Trifles” is a rural drama
of the Middle West, with a cast that in-
cludes Jason Robards, Sarah Padden,
Blanche Fricerici, Frank Campeau and oth-
ers.
“The Head of the Family,” featuring
Little Billy, the Lilliputian, is a comedy of
life among the performers of a circus trav-
eling through the West.
“The Man of Peace,” starring Hobart
Bosworth, is a drama of the mountains,
with Charles Middleton and Ann McCay in
the cast.
“Sunny California,” starring May Mc-
Avoy, is a comedy of California. Richard
Carlem, Neely Edwards and Arthur Collins
are in the cast.
“The Author,” with Walter Weems, is a
story of motion picture life in the studios.
“On the Rancho,” with Billy and Gladys
Ahern, is located on a Western ranch.
“The Movie Man,” with Charles Rogers,
is a tale of the motion picture studios.
“Across the Border” is a thrilling drama
of the frontier, with Sarah Padden, Frank
Campeau and Roy Stewart.
“The Man Who Laughed Last,” starring
Sessue Hayakawa, is a drama of the Orient
and of San Francisco.
“Rarin’ to Go,” with Kraft and Lamont,
has its locale on a ranch.
FIRST NATIONAL
. . N OW that back-stage plays and
gangster melodramas have dominated mo-
tion picture releases for a number of
months, it appears that virile. Western
stories, produced on an elaborate scale,
talking and Technicolor, will find a place
of increasing importance.
An announcement by First National Pic-
tures states that no less than five of its
forthcoming pictures will have out-of-doors
settings, mainly Western, as the background
for Western romance and drama. Pictures
of this type, it is expected, will restore swift
action to the screen and revive the interest
in splendid exteriors of the kind associated
with old-time Westerns. Of course, the
beauty of these exteriors will be enhanced
by the Technicolor treatment.
At the present time, First National has
five productions either in work or sched-
uled that are out-of-door pictures, mainly
with Western backgrounds. They are “The
Girl of the Golden West” from the play
written and produced by David Belasco;
“Under Western Skies,” an original screen
story by Howard Estabrook; “Heart of the
North,” from a magazine story by William
April 12, 1930
EXHIBITORS HERALD-WORLD
47
THE FUNNY SIDE OF THE
WIDE OPEN SPACES
Wherever they love “Westerns” they 11 eat up a good satire
or burlesque on the thrilling dramas of the plains. And you’ll
find the funny side of the wide open spaces at its funniest
among
Educational’ s Talking Comedies
LLOYD HAMILTON
began his current series of LLOYD HAMILTON TALKING COM-
EDIES with the sound screen’s first great western comedy “HIS
BIG MINUTE.” Now he has another in production that will be a
bigger laugh riot— “GOOD MORNING SHERIFF.”
MERMAID
Talking Comedies
The newest of these Jack White Produc-
tions combines Eddie Lambert’s Yiddish
chatter and Al St. Johns acrobatics
into one of the funniest talking com-
edies of the season, “WESTERN
KNIGHTS.”
MACK SENNETT
has seldom done a better piece of satire than
“A HOLLYWOOD STAR,” with Andy Clyde
and Harry Gribbon, which has been a big laugh
hit in many of the country’s finest deluxe houses.
And even the sound cartoons get fun from the
wild west. See and hear the Indians make
whoopee in the latest of the Paul Terry-Toons
“INDIAN PUDDING.”
EDUCATIONAL FILN EXCHANGES, Inc. E. W. HAMMONS, President
Member Motion Picture Producers and Distributors of America, Inc. — Will H. Hays, President
48
EXHIBITORS HERALD-WORLD
April 12, 1930
KEN
MAYNARD
The
Box Office
Western Star
“Wagon Master”’ “Parade of the West”
“Lucky Larkin'’ “Fighting Legion”
“Senor Americano" “Mountain Justice”
“Song of the Caballero”
KEN MAYNARD PRODUCTIONS Released Thru UNIVERSAL
Tom Tyler
Western Star
Latest Release
Half Pint Polly
Pathe
Father of the West
YES-SIR/
Fred Thomson’s for F. B. O.
Mask of Lopez North of Nevada Galloping Gallagher
Silent Stranger Dangerous Coward Fighting Sap
Ken Maynards for First National
Senor Daredevil
The Unknown Cavalier
The Overland Stage
Somewhere in Sonora
Land Beyond the Law
The Devil's Saddle
Red Raiders
Gun Gospel
The Wagon Show
Canyon of Adventure
The Upland Rider
Code of the Scarlet
The Glorious Trail
The Phantom City
Cheyenne
Lawless Legion
The California Mail
The Royal Rider
Ken Maynard’s Talkies for Universal
The Wagon-Master
Lucky Larkin
Song of the Caballero
Senor Americano
Parade of the West
The Trail Herd
The Fighting Legion
Mountain Justice
and Others for Others
April 12, 1930
EXHIBITORS HERALD-WORLD
49
The Freshest Story of the Year l
“The Dude Wrangler” is a direct response to repeated
requests by exhibitors for a relief from the sameness of
the stories which have cluttered up our screens during
the past year. Here is a comedy Western that tore the
buttons off the vests of the critics at its preview. A
wagon-load of laughs, sparkling dialog and swell troup-
ing. Watch it set the industry talking!
DISTRIBUTED BY
50
EXHIBITORS HERALD-WORLD
April 12, 1930
“T/ie Dude Wrangler"
Sono Art-World Wide’s
Byron Mowrey; “God’s Country and the
Woman,” from a novel by James Oliver
Curwood; and “The Bad Man,” from the
play by Porter Emerson Browne.
“The Girl of the Golden West” is now in
work with John Francis Dillon directing,
with a cast including Ann Harding, James
Rennie, Harry Bannister, Arthur Housman,
Richard Carlyle, Norman McNeil and Fred
Warren, and will be recalled as a famous
American stage play. Blanche Bates and
Frank Keenan were in the original Belasco
cast some twenty odd years ago. The screen
version will be in Technicolor, affording an
opportunity for recording on the screen, the
fine color values of Western scenery.
“Under Western Skies” is now in the cut-
ting room at the First National Studios.
The picture is an adaptation of a screen
play by Howard Estabrook. The cast in-
cludes Lila Lee, Fred Kohler, Sidney Black-
mer, Raymond Hatton, Kenneth Thompson,
Olive Tell, David Newell, J. Farrell Mc-
Donald, Tom Dugan and Otto Fries, under
the direction of Clarence Badger. The pic-
ture is all in Technicolor.
Much of the action of “Heart of the
North” will be in the Canadian northwest,
showing the rugged beauty of that country.
Loretta Young is the first player chosen for
the cast of “Heart of the North.”
“God’s Country and the Woman” is a
picturization of a widely popular story by
James Oliver Curwood, one of the most
noted writers of Western stories. The cast
has not yet been named for this production.
PARAMOUNT
. . C ARRYING out the policy an-
nounced a few months ago by Jesse L.
Lasky, first vice-president in charge of pro-
duction of Paramount Famous Lasky Cor-
poration, Paramount has ready for release
on their spring schedule three outstanding
productions of the Western class.
Mr. Lasky stated a short time ago that,
following the tremendous success of Gary
Cooper in “The Virginian,” the screen soon
would see a revival of the type of picture
which proved so popular in the early days
of the silent era. Going immediately to
work on this assumption, Paramount has
turned out for release in the near. future
such Zane Grey specials as “The Light of
Western Stars” and “The Border Legion,”
and still another which will star Gary
Cooper, “The Texan.”
Previews from Hollywood hail “The
Light of Western Stars” as a running-mate
to “The Virginian.” Outstanding in the
Zane Grey story, which was adapted for the
screen by Grover Jones and William
Slavens McNutt, is a strong cast headed by
Richard Arlen, Mary Brian, Fred Kohler,
Harry Green, Regis Toomey, William Le-
Maire and Guy Oliver. It was co-directed
by Otto Brower, who won a renewal of
contract on the strength of his work, and
Edwin H. Knopf.
Second in line for release is Gary Coop-
er’s next starring vehicle, “The Texan,”
from the O. Henry story, “A Double-Dyed
Deceiver.” The picture wasl directed by
John Cromwell, who directed such successes
as “The Mighty,” and1 “The Street of
Chance,” and has in its cast Fay Wray. Em-
ma Dunn, Oscar Apfel, Donald Reed, James
Marcus and others. Oliver H. P. Garrett
adapted the story to the screen.
FOX
. . F OX FILMS has launched its newly
organized Great Outdoor Romances depart-
ment, designed to make out-of-door pictures
in their natural locations throughout the
world. Fox officials consider this one of the
company’s most important projects since the
introduction of sound on film. Eleven pro-
ductions have been scheduled and $3,000,000
April 12, 1930
EXHIBITORS HERALD-WORLD
51
Sol Lesser
presents
“ Eyes of the World”
by
HAROLD BELL WRIGHT
produced and directed for
INSPIRATION PICTURES, INC.
by
HENRY KING
[A United Artists Picture]
— now in production
— alLoiitdoor — alktalking
Millions have read the novel and
millions will see the cinematic version.
Inspiration Pictures, Inc.
Tec-Art studios
Hollywood, California
52
EXHIBITORS HERALD -WORLD April 12, 1930
has been budgeted to the new department for
their making.
Pictures already planned will be filmed in
the pampas regions of the Argentine, the
African veldt, the tropics, and the mountains
and deserts of the western United States.
First of the eleven productions scheduled is
Zane Grey’s “Last of the Duanes” with
George O’Brien in the leading role. A. F.
Erickson will direct. The second picture will
be Max Brand’s thrilling drama “Alcatraz.”
Other pictures planned include adaptation of
three Zane Grey novels, “Riders of the Purple
Sage,” “The Rainbow Trail,” and “The Lost
Trail.” Also scheduled are “The Untamed,”
“Trailing,” and “Wild Geese” by Max Brand;
“Drag Harlan” and “Brass Commandments”
by Charles Alden Seltzer, “The Great K and
A Train Robbery” by Paul Lester Ford, and
“The Country Beyond” by James Oliver
Curwood.
Plans for the new department, as outlined
by Sol M. Wurtzel, general superintendent
of Fox West Coast Studios, include a staff
of experts in various lines necessary to the
production of outdoor pictures. Edward W.
Butcher and Harold Lipsitz are in charge of
the. department. Two location experts, one
trained in this special line of work, have
been assigned to work under Butcher and
Lipsitz. The entire globe circling corps of
Fox Movietone newsreel cameramen will be
at the disposal of the Great Outdoor Ro-
mances department, facilitating the photo-
graphing of scenes in far corners of the
world.
Sidney Jordan, horseman, has been signed
to aid in the selection of steeds. They will
be used in those pictures located in the west-
ern part of the United States. Special stables
have been constructed at Fox Movietone City
for their use.
The new department offers new opportuni-
ties. for fame to stars who fit he-man roles.
It is the plan to develop and establish new
favorites in outdoor productions.
PATHE
. . T HE success of “Ride ’Em Cowboy,”
a two-reel Western comedy, which had its
premiere and played two weeks at the Roxy
theatre, prompted Pathe to include a special
series of Westerns on its 1930-31 program
which are to be known as Rodeo comedies.
This series will consist of six subjects. Al-
ready completed in the Rodeo series are
“Hearts and Hoofs,” directed by Wallace
Fox, and “Ranch House Blues,” directed by
Robert DeLacy. “Hearts and Hoofs” is a
romantic cowboy comedy played against a
mountain background and gypsy encamp-
ment. Mona Rico and Cornelius Keefe
play the feature roles supported by Fred
Warren, Hector Sarno and George Rigas.
“Ranch House Blues” is a comedy treat-
ment of oil discovery on a ranch whose
owner has the gout and a beautiful daughter
who attracts the cowboys. Mildred Harris
and Don Douglas head the cast with Harry
Woods, Nick Cogley, Billy Burt, Tom Ma-
honey and the Empire Comedy Four.
In preparation is “Hot Tamale,” which
will be directed by Wallace Fox.
That the Western star is coming back
into his own is exemplified in the signing
of Tom Tyler to play the lead in the Pathe
comedy-Western, “Half Pint Polly.” Like
many of the other Western stars, Tyler felt
the marked slack in cowboy picture produc-
tion directly after the advent of the talkies,
for this innovation first necessitated pro-
ducers confining the greater part of their
production to interiors.
Tyler has a role in “Half Pint Pollv” that
calls for him to do some of his former
hard-riding and thrilling stunts which, now
enhanced by the talkie medium, discloses a
fertile and bigger field for this particular
type of talent.
Richard Talmadge’s
“The Yankee Don”
April 12, 1930
EXHIBITORS HERALD-WORLD
33
Warner Baxter, Mary Pickford
Win Trophies for Best Acting
Academy’s Awards Also Go to Frank Lloyd for Direction, Cedric
Gibbons, Art Work, Clyde DeVinna, Cinematography, Hans
Kraly, Scenario, and M G M’s “Broadway Melody”
By DOUGLAS HODGES
HOLLYWOOD, April 8. — Annual Awards of Merit were presented at the
Ambassador hotel at a pretentious banquet Thursday evening. The awards
had been voted and designated by Motion Picture Academy of Arts and
Sciences.
Gold statuette trophies were presented to companies and individuals by
William C. DeMille, following a long series of speeches.
An Eye for an
Eye — or a Ticket
(Special to the Herald-World)
CINCINNATI, April 8.— Andrew
G. Hettesheimer, manager of the Nor-
wood theatre and formerly manager
of the Orpheum, where this incident
took place, was standing near the box
office one evening, when a well
dressed young lady approached him
and said, " Could I see the picture for
half price? I have only one eye."
Hettesheimer replied, “ Why don’t
you stay and see the show twice?"
The young lady reached for her
purse, found it gone, and upon seeing
her rueful that she could not even
see it once under those conditions, he
gave her a pass.
Three Premieres in Week
Are Awarded Los Angeles ;
All Are Big Productions
(Special to the Herald-World)
HOLLYWOOD, April 8. — Los Angeles will
be the scene of three premieres within one
week.
“King of Jazz” opens in Los Angeles at
the Criterion April 19 ahead of New York.
Lewis Milestone’s “All Quiet on the Western
Front” goes into the Carthay Circle on April
23. John^ McCormack’s “Song o’ My Heart”
has its Western premiere at the Chinese thea-
tre April 25.
M G M Obtains Rights to
<( Rookery Nook,” English
Comedy from Stage Play
(Special to the Herald-World)
NEW YORK, April 8. — “Rookery Nook,”
an English cinema farce, which has proved
popular at the New Gallery theatre in Lon-
don, has been acquired by Metro-Goldwyn-
Mayer for distribution in this country. The
picture is a transcription of the stage play
of the same name by Ben Travers.
$1,000,000 Suit Against
Vallee on Charge of Use
Of Song That She Wrote
(Special to the Herald-World)
LOS ANGELES, April 8. — A suit for
$1,000,000 damages, charging Rudy Vallee
with pirating a song which she wrote, has
been filed in superior court by an attorney for
Roberta H. McKay.
Coast 233 Club Initiates
Largest Class in History
(Special to the Herald-World)
HOLLYWOOD, April 8. — The Two Thirty
Three Club held its spring ceremonial here
this week with the largest class of initiations
in its history.'
Columbia Renews McNutt Contract
NEW YORK. — Patterson McNutt, recently signed
by Columbia Pictures for its West Coast production
force, has had his contract renewed for a long term.
He will spend most of his time writing, and now
and then direct dialog.
The following were the winners of the
trophies :
Warner Baxter. His performance
in “In Old Arizona.”
Mary Pickford. Her performance
in “Coquette.”
Frank Lloyd. His direction of
“Weary River,” “The Divine Lady”
and “Drag.”
Cedric Gibbons. His art direction
of “The Bridge of San Luis Rey.”
Clyde De Vinna. His cinemato-
graphy in “White Shadows of the
South Seas.”
Hans Kraly. His scenario for
“The Patriot.”
Metro-Goldwyn-Mayer. Its pro-
duction of “The Broadway Melody.”
The honors were designated by the Acad-
emy after its study of feature releases
showing between Aug. 1, 1928, and Aug. 1,
1929. Therefore trophies have gone to a
couple of people for work in silent pictures.
During that twelvemonth period talking
pictures did not have the dominance they
have now.
The standards for conferring the awards
were as follows:
Actor — Best performance or perfor-
mances, talking or silent, with special ref-
erence to character portrayal, comedy or
dramatic rendition and speech and diction
if employed.
Actress — Best performance or perform-
ances, talking or silent, special reference
to character portrayal, comedy or dramatic
rendition and speech and diction if em-
ployed.
Director — Best achievement or achieve-
ments in the art of direction, talking or
silent, comedy or drama, with special ref-
erence to character developments, original-
Erect Police Station
at Old Pickford Home
(Special to the Herald-World)
TORONTO, April 8.— The sit ■? of
the birthplace in Toronto of Mary
Pickford is to become the location
of Toronto’s new downtown police
station. Incidentally, the property is
now quoted at $550,000 in value. The
old Pickford home on University
avenue has been the mecca for film
fans and tourists for years and they
are now due for a shock.
ity of treatment, coordination of sound or
audible speech if employed, and excellence
of craftsmanship in directing as a whole.
Writer — Best achievement or achieve-
ments in writing for the screen, silent or
talking, original or adaptation, with special
reference to construction, originality of
treatment, character development, theme,
consistency, dialog, and general excellence
of the whole.
Cinematographer — Best achievement or
achievements in cinematography with spe-
cial reference to photographic art and qual-
ity.
Art Director — Best achievement or
achievements in set designing with special
reference to art quality, correct detail, story
application, and originality.
Production — Best motion picture produc-
tion, silent or talking, drama, comedy, or
musical production, with special reference
to quality, public appeal, general excellence
and all elements that contribute to a mo-
tion picture’s greatness.
$3,000 Credit Fund Is
Arranged for Wampas at
Officers 9 Installation
(Special to the Herald-World)
HOLLYWOOD, April 8.— Wampas held its
annual installation of officers at the Hotel
Agua Caliente in Mexico Saturday night.
Twenty-eight members attended.
It was a big time for all members. $1,200
out of the organization’s treasury went for
board, lodging, transportation and entertain-
ment. In addition to that the Casino arranged
for credits in the amount of $3,000 in case
any of the boys were short of cash.
Radio Pictures Acquires
More Land in Hollywood
(Special to the Herald-World)
HOLLYWOOD, April 8.— A plot of land,
150x200 feet, on Marathon street and North
Windsor boulevard, has been purchased by
Radio Pictures, and is adjacent to the pres-
ent studio property at. Melrose and Gower
streets, Hollywood.
With announced plans for the expenditure
of nearly $3,000,000 in construction between
now and midsummer, just what part this new
property will play is not yet known.
54
EXHIBITORS HERALD-WORLD
April 12, 1950
Paramount Imports Heerman
From West for Marx Brothers
Sutherland and Oakie Are in East for “Sap from Syracuse” —
$500,000 Collection of Fiddles for Pathe Audio
Review — Tiffany Dubs “Mamba” into German
By DOUGLAS FOX
NEW YORK, April 8. — Paramount is importing talent from the coast for
coming productions. A recent arrival is Victor Heerman, who is starting screen
preparations for the production of “Animal Crackers” with the four Marx
Brothers. The brothers Marx are now on tour with their show and will get
to work on the picture just as soon as the “act” closes. With Heerman was
his wife, Sarah Mason, wellknown Coast scenarist. Heerman’s latest work was
directing Clara Bow’s singing and dance numbers in “Paramount on Parade.”
Other arrivals are Eddie Sutherland and Jack Oakie. Soon they will make
“The Sap from Syracuse.” This is Oakie’s first trip home since he left for
Hollywood three years ago to try for fame and fortune on the screen. Unknown
before he went, he returns as a species of glorious prodigal.
Paramount officials are a little vague as to
just when they will get through with “Queen
High,” which has been in production for sev-
eral weeks and should be in the can before
the middle of the month. Ginger Rogers,
they say, is showing remarkable aptitude for
her new work. And if I remember correctly,
she had more than her share of dese and
dem, plus personality, when she was on the
stage.
Rare Collection of Violins
Little Audio Cinema, which is being used by
several of the producers around town because
of the excellence of its recording equipment,
last week housed half a million dollars worth
of rare old violins and violincellos. Terry
Ramsaye, of Pathe, got them together from
the famous collection of Wurlitzer company,
as subjects for one of his Audio Reviews.
Among the instruments which will be repre-
sented visually and tonally on the screen were
those of Stradivarius, Guarnerius, Amati,
Gofriller, Bergonzi and other Italian master
craftsmen of more than two hundred years
ago. To get the fiddles, Pathe had to take out
an insurance policy for $500,000 and take them
to and from the studio in an armored car.
What price music?
A recently completed Vitaphone Variety is
“A Good Mixer,” with Eddie Foy, Olive Shea,
Dagmar Oakland, Joan Blondell, Walter Kin-
sella and a score of girls from “Fifty Million
Frenchmen.” It’s a musical comedy tab.
Dubbing “Mamba” Into German
Another is “Out for Game,” with Lucien
Littlefield as Pa Potter on a duck shooting
trip in the closed season. He takes Ma Pot-
ter, Lucille Ward, along with him and every-
thing goes well till the game warden appears.
Lillian Rich, Wyndham Standing and Ar-
mand Kaliz are featured in the Vitaphone
comedy, “The Eternal Triangle.”
Tiffany is dubbing “Mamba” into German
at Fort Lee. They’re doing it carefully and
it is slow work. Other Tiffany productions
will probably undergo the same process. Next
on the list, I understand, is a Spanish version
of “The Lost Zeupelin,” which was recently
and successfully dubbed into German.
“Journey’s End ” Premieres
In New York , London , L.A.
(Special to the Herald-World)
NEW YORK, April 8. — Besides the world’s
premiere of the Tiffany production “Journey’s
End,” at the Gaiety theatre, N. Y., on April
8, two other premieres of this film take place,
one at the Tivoli theatre in London on April
14, the other having been scheduled for April
10, at the Mayan house in Los Angeles.
The 77th Division Association, composed
of New York’s own men who participated in
the world war, had a special showing at the
Gaiety for members and friends on Wednes-
day evening, April 9.
Ontario Censors Pass
Only One Feature Out of
Ten for Family Purpose
(Special to the Herald-World)
TORONTO, April 8. — Very few feature re-
leases in Ontario are being classed as “Passed
U” for family consumption by the Ontario
Board of Moving Picture Censors under the
recently enacted order providing for classifi-
cation of films. “U” films are to be designated
as such in theatre advertising but the initial
is somewhat conspicuous by its absence. It
is understood that only one in 10 pictures are
listed as “Passed U” in Ontario. The whole
matter is intended merely for the guidance of
parents in the selection of shows for their
offsprings.
In Great Britain approximately half of the
features are “U” and the other half “A” for
adults, while 95 per cent of the comedies are
listed as “U” and 99 per cent of all other short
subjects are also “U.” This is mentioned be-
cause the Ontario law has been patterned after
the British practice.
T wo New Franchises
For “ Her Unborn Child”
(Special to the Herald-World)
NEW YORK, April 8. — Two new fran-
chise holders were appointed by Harry Gins-
berg for “Her Unborn Child.” L. J. Schlaifer
will open a Seattle branch, with a territory
embracing Washington, Oregon, Idaho, Mon-
tana and Alaska while George Gatta will open
a branch to cover Washington, D. C., Mary-
land, Delaware and Virginia territory. “Her
Unborn Child,” broke all house records at the
Loew’s Bijou theatre, Richmond, when it
took in $1,260.00 for the opening day.
Franco-German Producing
Concern Is Being Planned
(Special from Department of Commerce)
WASHINGTON, April 8.— A Franco-Ger-
man producing concern is planned by a cer-
tain group now being formed in Paris. Ber-
lin financiers and film trade heads are now in
the French capital discussing details. The
prime mover from the French side is M.
Biasini. The proposed capital is 5 million
francs. It is planned to make the films both
in French and German, on a reciprocal basis.
NEW CONTRACTS
(Special to the Herald-World)
HOLLYWOOD, April 8.—' William Wyler.
Re-newed long term. Universal.
H. B. Warner. One film. "One Your
Back.” Fox.
A
Lila Lee. Chaney talker. “Unholy Three.”
MGM.
A
Alan Hale. Bancroft’s "Caveman.” Para-
mount. One film.
A
George Barnes. First camera. Swanson’s
“What A Widow.”
A
Norman MacLeod. Writer, cartoonist, di-
rector. R K O.
A
Lucien Littlefield. “Tommy.” R K O.
A
Lucille Brown, Nat Pendleton, Mitchell
Harris, Russ Powell, Olga Baclanova, Roscoe
Earns, Jillian Sands, Mary Forbes, George
"Red” Corcoran, Inez Courtney, Dorothy
Christy, Bramwell Fletcher, Yola D’Avril and
Johnny Arthur. This iveek. Fox.
A
Alex Aarons. Musical comedy. Fox.
A
Doris Kenyon. Feminine lead. Bancroft’s
“Caveman.” Paramount.
A
Buddy Roosevelt. Niblo’s “Easy Going.”
M G M.
A
Cora Montes. Spanish version. “ Monsieur
Lc Fox.” MGM
A
Kathryn Crawford. “Safety in Numbers.”
Paramount. One picture.
A
Ernest Pascal. Writer. Fox.
A
Kay Irving. “Madame Satan.” M G M. One
film.
A
Josephine Dunn. Paramount. One picture.
George Herman. “Dixiana.” R K O. Short
term.
A
Carol Lombard. Paramount. One film.
" Safety in Numbers.”
A
Jim Tully. Dialog. M G M’s “Trader
Horn.”
A
A. H. Van Buren. Dialog. Universal.
Long term.
A
Anne Brody. “Fall Guy.” R K O. One film.
A
Hale Hamilton. “Common Clay.” Fox.
Geneva Mitchell. Paramount. One picture.
Arthur Robinson. German director. MGM.
Long term.
A
ZaSu Pitts. “The Big House.” M G M.
One film.
A
Wilfred Lucas. DeMille’s "Madame Satan.”
M G M.
A
King Baggot. One picture. “Once a
Gentleman.” Cruze.
A
Francis X. Bushman, Sr. James Cruze.
One picture.
A
Claude Allister. Lubitsch’s “Monte Carlo.”
Paramount.
A
Lynn Starling. To write screen treatment.
Fox. Long term.
TOM J. HACKER
April 12, 1930
EXHIBITORS HERALD-WORLD
55
J. C. Jenkins — His Colyum
Des Moines, la.
DEAR HERALD-WORLD:
In spite of the fact that we dislike to leave our old home state,
we are down here in the capital of the state where “The Tall Corn
Grows,” which state includes the city of Atlantic, where the wife of
a pugilist wanted four rooms with baths in her hotel and couldn’t
get ’em, and where the piano fell to pieces when they moved it into
the orchestra pit.
If Stelly will come to Neligh and do her stuff, we will see to it
that Cecil Stratton turns over every room with bath in the Nehoco
hotel to her, and we will have our Scrap Iron Quartet sing “Sweet
Adeline” and “I Faw Down and Go Boom” between acts, and other-
wise show her that Broadway and Hollywood hasn’t a darn thing on
Neligh. For hospitality, Neligh has grabbed every prize that has been
offered between Grindstone, S. Dak., and Tombstone, Ariz. And her
girls never ride out if there is a probability of having to walk back.
Yesterday, through the courtesy of the Fox manager, we were per-
mitted to witness a pre-screening of “HIGH SOCIETY BLUES” and
we want to register our opinion of this picture before the reviewers
get a whack at it so they will have something to base their reviews on.
“HIGH SOCIETY BLUES” follows closely in the footprints of
“SUNNY SIDE UP.” We don’t mean by that it that it will be called
as good entertainment as that picture, but it will run it a close second.
It’s a Fox picture and the cast includes Janet Gaynor, Charles Far-
rell, Louise Fazenda, Lucien Littlefield and William Collier, Sr., and
when that cast won’t get money, if you bill it properly, then your
locality is bankrupt and it might as well go back to the Indians.
“HIGH SOCIETY BLUES” is a picture wherein a family of com-
mon everyday home folks sells its interest in a business concern for
more money than it supposed there was in the world. Then these
folks move into a brass collar neighborhood and expect to step right
out into high society.
Pa Granger (Lucien Littlefield) and Ma Granger (Louise Fazenda)
go over to call on aristocratic neighbors to invite them over to see
them, and when they get there they learn that the neighbor is the
man who bought their interest in the concern. Pa is awfully tickled
to meet him again, and so is Ma, but the aristocratic neighbor (Wil-
liam Collier) and his wife are not overjoyed to meet them and so
they give them the raspberries.
Pa’s boy (Charles Farrell) is more interested in playing his ukulele
than meeting any of the swells of the community, until he gets his
eye on the neighbor’s daughter (Janet Gaynor) and, listen, folks, from
then on it is honey and maple syrup until Pa Granger gets sore at
being snubbed by the aforesaid neighbor and goes into the stock
market to break him, which he all but does and Pa’s boy gets the
Count (the fiance of the neighbor’s daughter) up in his room and
loads him for bear on enamel remover and then elopes with the
neighbor’s daughter and marries her while the neighbor and his wife
are throwing a swell party to announce the engagement of their
daughter to the Count.
This is only a crude skeleton of the picture but it will give you
an idea as to what it is all about. It smacks just a trifle of “They
Had to See Paris,” and when you see it keep your eye on Louise
Fazenda, and if she doesn’t throw a cramp into you, then you are
made out of cement. We are never going to be satisfied with this
doggone business until they put Louise Fazenda and Will Rogers in
a picture together, and when they do, the sun will cross the line on
that date instead of March 21.
Now, watch and see what the reviewers say about this picture. If
they don't give it at least a three-star rating, then it’s a cinch they
have never been West of Broadway, nor East of Hollywood. Some
folks haven’t.
* * *
Last night we sat in a theatre and saw a talking picture and the
sound was terrible. Every time the actors spoke there was a kind of
“whistle” to their voices that sounded like the filing of a cross-cut
saw. If they call that good sound they should go out anywhere West
of the Missouri and hear some REAL sound. If they can play that
kind of sound in a city like Des Moines and get away with it, then
there is no reason why they couldn’t sit in a sawmill and watch a
sound picture and say they liked it.
* * *
Not long ago, we were in a hotel in Lincoln, Neb., visiting our old
friend, Frank Schramm, professor of geology in the state university.
Professor asked us if we had ever met Bob Livingston, operator of
the Strand theatre, and we told him we hadn’t, and he said, “Well,
he will be in here pretty soon and I want you to meet him, for he
has a line of chatter like a trip hammer.” In a few minutes Bob
came in and Prof, introduced us and we all went in to dinner to-
gether. Bob is an old-time showman and the line of talk he gave us
about his experience in the business would fill several large-sized
volumes.
Presently the waitress came up and asked Bob what he was going
to have and he paid no attention to her but kept right on with his
rapid fire talk. Then she asked him again, and still Bob didn’t seem
to hear her. Then she tapped him on the shoulder and said :
If I had a talking picture of you
I'd run it though I tore the thing in two,
For the boss of this cafe.
Would want to hear what you might say
If I had a talking picture of you.
Then Bob glanced up at her and grinned and said, “Yeah?”
If you had a talking picture of me
It would make a Boston bulldog climb a tree,
And you never would get blue.
For ’twould put some pep in you,
If you had a talking picture of me.
Then be said, “You can bring me some corned beef and cabbage
and hurry up, I’m busy.”
We asked Bob what kind of business the other theatres were doing
and he said, “What other theatres?” We replied, “Why, the Lincoln,
the Orpheum, the Stuart, the Liberty and those theatres down on O
street.” And Bob replied, “Never heard of ’em before. I suppose if
they are still running and getting my overflow, they must be doing
all right.”
That’s the kind of a guy Bob is, you ought to know him. We told
him to write his check for three dollars to the HERALD-WORLD
and he replied, “Not on your life. I’m no Democrat.” And it took
us half an hour to convince him that it was a trade paper with not
enough politics to hurt it. And we convinced him and that’s why
he’s the happiest man in Lincoln today.
* * *
Ray Branch, a theatre operator over in Michigan, said what some-
one ought to have said long ago, and that was, in effect, that it doesn’t
elevate the screen to show drunken brawls in the pictures. Drunken
brawls are in violation of a Constitutional provision, and whether the
producers of pictures are in favor of the 18th Amendment or not
doesn’t enter into it, it is a Constitutional provision and they should
be the foremost in upholding it until its repeal.
J. C. JENKINS,
The HERALD-WORLD man.
P. S.— The HERALD-WORLD covers the FIELD LIKE AN APRIL
SHOWER.
56
EXHIBITORS HERALD-WORLD
April 12, 1950
W
SERVICE ON PICTURES
THE DIVORCEE
NORM 4 SHEARER IN 4 SPLENDID ROLE!
Produced and distributed by M G M. From the
book , "Ex-W'ife ,** by Ursula Parrot . Adapta-
tion by Nick Grinde and Zelda Sears. Dialog
by John Meehan. Direction by Robert Z.
Leonard. Photography by Nornert Brodin.
With Norma Shearer , Chester Morris , Conrad
Nagel , Robert Montgomery , Florence Eldridge ,
Helene Millard , Robert Elliott , Mary Doran ,
Tyler Brooke , Zelda Sears , George Irving ,
Helen Johnson . Release date , April 19.
Seen by DOUGLAS FOX in New York
M G M has taken Ursula Parrot’s “Ex-Wife”
and made an intelligent, griping, dramatic pic-
ture out of it. From the dialog which, for the
greater part, is crisp, trenchant and pointed, to
the photography, which is good throughout, the
producers have achieved a first rate reproduc-
tion of some of the aspects of modern life as
it is for a few of us and some as it is for
almost all of us.
The direction of “The Divorcee” is superb,
as is the acting of Norma Shearer, the ex-wife;
Chester Morris, her ex-husband, and Conrad
Nagel, her would-be-husband. There are other
men and women in the story, as you doubtless
know, but it is these three who matter most.
“The Divorcee,” unintentionally, perhaps, also
points a moral the full force of which will
probably not strike you till long after the pic-
ture is over. This is that the single standard is
a false one and that, no matter how sensible the
mind is, the heart seldom obeys its dictates.
For that matter, all codes which violate the
natural emotions of men and women can be
said to he fallible. Custom has made them
observed, but the literature of all time has
taught us that the observation is not always a
willing or a happy one.
After running the gamut of disillusionment
and hopelessness Norma Shearer and Chester
Morris are brought together again, something
which doesn’t happen in the book but for which
I am thankful in the picture. Because of its
human qualities alone, “The Divorcee” is an
exceedingly forceful film. It is natural and so
are people, in spite of the many feet of arti-
ficiality in which so many producers would
cloak them. In “The Divorcee,” the best seller,
“Ex-Wife,” offers a good field for exploitation
as does the thoroughly modern premise on
which both stories are based. “The Divorcee”
is a picture which everyone should see and,
with that, I’m including the moralists who
mumble in their beards.
THE GIRL SAID NO
P. S. SHE CHANCED HER MIND. Produced
and distributed by Metro-Goldwyn-Mayer. Di-
rected by Sam Wood. Story by A. P. Younger.
Adapted by Sarah Y. Mason. Dialog by
Charles MacArthur. Photography by Ira Mor-
gan. Sound footage 8.382 ft. Released March
15. Film Editor Frank Sullivan , with William
Haines , Leila Hyams , Polly Moran , Marie
Dressier , Francis X. Bushman, Jr., Clara Blan-
dick, William Janney, William V. Mong, Junior
Coghlan and Phyllis Crane.
Seen by HARRY TUGEND in New York
arP
J HE GIRL SAID NO,” running at the
Capitol theatre this week, is a forceful retort
to any claims that talking pictures have lost
the speed of the old silent versions. And when
By T. O. Service
HEROINE OF THE WEEK
NORMA SHEARER, for her superb acting in
"The Divorcee,** M G M production made from
Ursula Parrot's "Ex-Wife."
I say running at the Capitol, I mean it literally,
for, with very little letup, this picture is paced
in highest gear from beginning to end. Set to
the dialog of Charles MacArthur, whom, with
Ben Hecht, Jed Harris dubbed the Katzenjam-
mer of the theatre, it becomes a riotous bit of
buffoonery, capably led by William Haines.
The story is really unimportant. Tom Ward,
back from college, refuses to take life or a job
seriously, and continues his madcap carousing.
He falls in love with Mary Howe, who rejects
his aggressive, unmannerly and impudent ad-
vances in favor of the studious and reserved
McAndrews, general manager of Sutton & Co.,
a stocks and bonds house. Tom is fired from
this firm for his misbehavior. The sudden
death of his father brings to him a realization
of his responsibilities. He finally is taken back
to Sutton & Co., and is given the hopeless
assignment of selling bonds to the hard-boiled
Hettie Brown. Flushed with success, he arrives
at his office in time to learn that Mary is to
marry McAndrews that afternoon. He dashes
out madly to the scene of the ceremony, pulls
a Lochinvar, and after a bit of brow-beating
persuades Mary to say yes.
There is a poignant bit by Polly Moran which
is very touching. Leila Hyams does very well
as Mary Howe and the supporting cast are more
than adequate.
REDEMPTION
IN NAME ONLY. Produced and distributed
by Metro-Coldwyn-Mayer. Based on play "Re-
demption** produced by A. Hopkins from Lyof
Tolstoi's play , " The Living Corpse." Directed
by Fred Niblo. Screen play by Dorothy Far •
num. Dialog by Edwin Justus Mayer. Photo-
graphed by Percy Hilburn. Recorded by
Douglas Shearer. Sound footage 6,019 feet.
Silent footage 6,819 feet. Release date April
5th. With John Gilbert, Renee Adoree, Conrad
Nagel, Eleanor Boardman, Claire McDowell ,
Augustin Borgato, Charles Quartermaine , and
George Spelvin.
Seen by HARRY TUGEND in New York
T
X HERE are moments in “Redemption”
when the voice and diction of John Gilbert
indicate qualities on a par with the best efforts
of any of the talking actors. But these mo-
ments are only the rare occasions when the
play takes on a lighter vein. This courageous
attempt to do something artistically different
has placed Gilbert in a depressing and unsym-
pathetic role which is beyond him or anyone
else. The screen version of this famous tragedy
is so incoherent and insincere that it fails to
project the basic motives of the original. The
characterization of John Gilbert contains no
element worthy of redemption.
Fredya, a loose-living officer in the Czar’s
army, succeeds in winning Lisa from her fiance,
Victor, and marries her. He continues his
gambling and drinking and finally leaves her
and their baby, and goes to Masha, a pretty
gypsy. His degeneration continues until he is
a wreck of his former self. He fakes a suicide,
and Lisa, certain he is dead, marries Victor.
Drunk in a low dive, Fedya becomes garrulous
and reveals the truth, with the result that Lisa
is brought to court for bigamy. Fedya shoots
himself and dies breathing the name of Masha.
THOUGHTS ON SHORTS
THREE COMEDIES produced and distributed
by Educational: "Dad Knows Best," "West-
ern Knights," and ** Pretzels" ; for current re-
Seen by DOUGLAS FOX in New York
In Educational’s “Western Knights” we find
Eddie Lambert with an “excent in sheps mit
spurrings.” He also has a burro which he calls
a bureau. He trades it for a horse which walks
backwards and lies down. It’s a tired horse.
We like it “every” much. You’ll probably find
this comedy more refreshing than the Yiddisher
Westerns which have preceded it.
Hardly the cream of Educational’s more so-
phisticated product is the comedy, “Dad Knows
Best,” with that distinguished actor of the legiti-
mate stage, Mr. Taylor Holmes. It’s a simple
thing based on simple situations in both senses
of the word. But it doesn’t click the way it
would if it were done by, let us say, Edward
Everett Horton.
Paul Terry and Frank Moser have created
something in their new series of Terry-Toons,
produced for Educational by Audio-Cinema,
that is faintly reminiscent of the work of Ub
Iwerks and Van Beuren Corporation. In other
words, these sound cartoons do not bear the
stamp of originality either in character or
theme. “Pretzels,” the latest, lays claim to its
title only in that a few feet of it are laid in a
German beer garden to the accompaniment of
wellknown German tunes. As entertainment it
is so-so. I’ve seen lots better.
April 12, 1930
EXHIBITORS HERALD-WORLD
57
w
SOUND PICTURES
THE BLUEBOOK SCHOOL
By F. H. RICHARDSON
ANSWER TO BLUEBOOK SCHOOL QUESTION NO. 39
U*«Mania&l analogy of Auplifi#r tub*,- »aowi*g miall oh*uiga in grid
voltaga proUuoing Dig Quango iu plat# ourront.
- -"i
Grid _ —
Volts C 'M "
?!
5
Mu of tubas 5
In this oasa
LEVER HAS NO WEIGHT
.Plat*
Currant
The question was: Explain in just
what manner “ electrons ” are made to
amplify current., Is there any known
substitute for an amplifying tube?
THE answer chosen to be published is
by our friend, W. R. Gwynn of Long-
mont, Colo. I took his answer over to
the engineering department of Electrical Re-
search Products. The men over there read
it and remarked, “This man Gwynn is good !
He has ideas of his own and knows how to
express them.” Here is the answer :
“In a telegraph system a relay is employed
to receive feeble impulses and to send them
forward at increased strength and power
through the mechanical action of a ‘make-
and-break’ contact. The amplifier tube per-
forms this action electrically without the use
of mechanical or moving parts. It is this re-
lay action of the vacuum tube which is em-
ployed when it is used as an amplifier.
▲
“A very small change in the voltage of the
grid-filament circuit produces a corresponding
very great change in the current in the plate-
filment circuit. Since the action of the tube
has no weight, it can operate at frequencies
impossible in a mechanical device, which
would have inertia to overcome.
“The heated filament emits electrons (nega-
tive particles of electricity). The grid is be-
tween the filament and the plate of the tube
and is connected to the input. Since like
charges repel, very slight changes in the grid
potential (which is kept negative in amplifier
tubes) acts to allow varying quantities of elec-
trons to reach the plate which is attracting
them, due to its positive charge, put there
by a wire from the positive B supply. (Un-
like charges attract.)
A
“As the incoming impulses causes the grid
to become more or less negative, varying
quantities of electrons will reach the plate,
forming an electrical bridge, the resistance of
which varies in direct proportion to the vari-
ations of the grid voltage and the flow of
electrons. Across this bridge the plate cur-
rent flows into the filament and thus com-
pletes the plate-filament circuit. (Due to
rules formulated before the electron theory
was advanced, current is said to flow from
the positive plate to the negative filament.
In order not disturb this rule, it must be
imagined that the electrons are flowing one
way and the current flowing across them in
the opposite direction. The rule is probably
wrong, but has been in use too long to be
changed now.)
“The grid of an amplifier tube must be
kept negative:
“(1) To give it sufficient leverage to con-
trol the high plate potential used in amplifier
tubes.
“(2) To prevent distortion resulting from
partial rectification on the top end of the
characteristic curve. A characteristic curve is
the curve of a tube plotted on graph paper,
which shows the resultant changes in plate
current caused by changes in the grid voltage.
The characteristic! curve and amplifier must
work on the straight part to avoid distortion.
(See Figures 3 and 4.) The impulse is kept
on the straight part of the characteristic curve
by the use of a ‘C’ bias attached to the grid
(by the manufacturer) to keep it negative to
the proper extent. The grid cannot be too
negative, nor must the voltage of the incom-
ing impulse exceed the ‘C’ bias voltage in
strength.
“The term ‘mu’ in regard to an amplifier
tube is a Greek letter used by engineers to
designate the voltage amplification factor of
the amplifier tube and indicates the relation
in amplification between the impulse received
into the tube and the impulse relayed by it.
A high ‘mu’ tube is one in which the am-
plification factor is considerable, providing a
considerable gain in amplification.
“There is a substitute for an amplifier tube
but none as satisfactory. The incoming im-
pulse might be connected to a telephone re-
ceiver, which would be in turn connected to
a transmitter button mechanically. The but-
ton would be connected in another circuit.
58
EXHIBITORS HERALD-WORLD
REPRODUCTION IN THE
S. K. Wolf*
April 12, 1930
THEATRE
[Continued from last weekj
AMPLIFIERS
The energy produced by the pickup appara-
tus is not of sufficient magnitude to fill large
spaces if it were transformed into acoustical
energy. For that reason it is necessary to
amplify the electric energy of the pickup
apparatus. The apparatus required for this
amplification is a very important part of the
equipment and must be carefully designed in
order to insure against distortion of the orig-
inal energy obtained from the sound records.
Amplifiers have been designed in different
sized units so that a selection of units may be
obtained for the proper volume of sound for
the widely varying size of theatres. In Fig. 7
are shown three of the amplifiers used in the
Western Electric sound projection system.
These amplifiers may be classified as Gain
Amplifiers and Power Amplifiers.
The gain amplifier is used for the purpose
of amplifying the small electrical energy ob-
tained from the magnetic pickup for the disc,
or from the photoelectric cell and PEC ampli-
fier in the case of sound-on-film. The power
amplifiers are used in addition to this gain
amplifier to further increase the electrical
energy so that sufficient power may be obtained
from the last amplifier to properly operate the
loudspeaker units.
In a house of about 1,200 seats, that is
about 175,000 cubic feet, it is only necessary
to use the gain amplifier and one power am-
plifier. In houses up to 500,000 cubic feet or
from 2,000 to 3,000 seats the gain and t\yo
power amplifier are used. In houses such as
Roxy’s with 6,000 seats and a million cubic
feet power amplifiers are added in multiple.
In the new municipal auditorium at Philadel-
phia there are about 24 of these amplifiers.
MONITOR HORN
'C ONTROL
HORN
..MONITOR HORN
HORN HE'
-INPUT
CONTROL,
^FILAMENT CURRCNT
'meter
METER'
■FILAMENT
SWITCH*
.PLATE CURRENT
PUSH BUTTONS
AMPLIFIER-
-FILAMENT HEY
RN ELECTRIC
FPE VACUUM -
(AMPLIFIER )
WESTERN ELECTRIC
-239 TYPE VACUUM
TU8E5( UNDER COVE
WESTERN CLECTRK
‘20S TYPE VACUUM
TUBES (RECTIFIER J
METER-
■STARTING SWITCH
.PLATE CURRENT
METER
WESTERN ELECTRIC
211 TYPE VACUUM
TUBES (RECTIFIER)
:RN ELECTRICJ
“E VACUUM ^
C AMPLIFIER )
AMPLIFIER
‘-STARTING SWITCH
FIGURE 7
The first or gain amplifier in the wall panel
is identified as the 41-A unit in the Western
Electric System. Fig. 8 is a schematic diagram
of the 41-A unit, a three-stage resistance
coupled amplifier. The filaments in the tubes
of this amplifier are connected in series and
energized from a twelve volt battery supply
drawing normally one-fourth of an ampere.
The voltage supply for the plate circuit of this
amplifier is obtained from the amplifier follow-
ing, which has its own rectifier. This plate
potential is obtained at 390 volts and is reduced
by resistances placed in the plate circuit of
•Theatre Acoustics Engineer, Electrical Research
Products, Inc. Ninth Paper of Technical Digest.
Tl Pl
each stage so that the voltage of the plate of
each tube is kept at approximately 100 volts.
In the circuit with these resistances are coils
and condensers to smooth out the rectified
voltage supplies for these sensitive first stages.
Even the slightest knock or jar of the tubes
is converted into electrical impulses which are
transmitted through the system to the loud
speakers where they appear as grating sounds.
To prevent disturbances, the three vacuum
tube sockets are mounted on a piece of sponge
rubber which is fastened to a heavy steel plate
and this plate is likewise suspended on a
sponge rubber mounting. This suspension
method is known as the inertia type and was
the result of extensive experiment. The func-
tion of this sponge rubber is to prevent high
frequency disturbances from reaching the
output. The low frequency disturbances are
filtered out because of the inertia of the heavy
plate suspension.
In order to control the gain or amplifica-
tion of the system, a potentiometer is placed
in the grid circuit of the first tube of the 41-A
unit. This affords a gain control of 66 decibels
in steps of three decibels each. A second
means of controlling the gain of this amplifier
is put in the grid circuit of the second tube.
This gives an additional gain of 14 decibels.
Gain controls could be put on the power am-
plifiers as well as on the 41-A unit, but this is
not considered necessary. This gain control
through the potentiometer should not be con-
fused with the fader. The potentiometer is
ordinarily set at the time of installation.
Each of the power amplifiers consists of a
single stage circuit known as a “push pull” cir-
cuit. This is shown in Fig. g. The power
amplifiers operate entirely from alternating
current. The 42-A and 43-A amplifiers shown
in Fig. J consume approximately 80. watts and
300 watts respectively. The amplifiers each
make use of our tubes, two as amplifying and
two as rectifying tubes. The two rectifying
tubes supply a plate voltage of 400 volts in
the case of 42-A amplifier and 800 volts in the
case of the 43-A amplifier. No means are
provided for controlling the gain of these am-
plifiers. These amplifiers are operated by
means of a three-position snao switch which
controls the A. C. supply. In starting the
switch is turned to the first position which
lights the filaments only. After they have had
time to become heated, the switch is turned
to the next position which supplies the plate
voltage, making the amplifier ready for op-
eration. This procedure in starting reduces
the strain on the vacuum tubes which would
occur if a high voltage were applied while
the filaments were still cold.
The 42-A amplifier is capable of amplify-
ing the energy it receives 18 times or 25
decibels. The 43-A amplifier is capable of an
amplification of six times or 15 decibels. The
41-A, 42-A and 43-A combination of amplifier
are capable of an amplification of 10,000 times
or 80 decibels. Where it is desirable to fill
unusually large theatres, additional 43-A am-
plifiers may be added to increase the sound
energy to any desired value.
In a big theatre the entire circuit amplifies
the little energy received from the photo-
FIGURE 0.
FIGURE 9
electric cell literally millions of times before
it is ready for transformation to sound energy
again.
LOUD SPEAKERS OR RECEIVERS
After sound energy has been picked up from
the sound record, transformed into electrical
energy and amplified, it is then necessary to
convert the electric energy into acoustic
energy. For this purpose receivers or speak-
ers are used. The types of receivers most
used at the present time are the balanced
armature, electrodynamic moving coil type and
the electrostatic type. There are many other
types of receivers such as the induction type,
thermophone and piezo-crystal, all of which
possess inherent limitations, making them
impractical for sound picture reproduction.
Most receivers make use of the fundamental
electric principle which may be stated as
follows :
If a coil of wire is surrounded by a uniform
external magnetic field and a current is per-
April 12, 1930
EXHIBITORS HERALD-WORLD
59
FIGURE 10
mitted to flow in the coil, there will be a
resultant force between the coil and the mag-
netic field. The magnitude of this force will
be a function of the rate at which the current
in the coil is changing, assuming, of course,
that the surrounding magnetic field remains
constant. As the varying speech current is
applied to the speech coil which is surrounded
by the magnetic field, the coil will tend to
move in and out in direct proportion to the
variations of the speech current. If this coil is
rigidly attached to a diaphragm, the dia-
phragm will likewise be set into vibration,
producing an acoustic effect on the surround-
ing air.
The receiver used with the Western Electric
system is known as 555-W. It consists of a
duralumin diaphragm. The diaphragm is
made of a single piece of sheet aluminum alloy
0.002 inches thick. This diaphragm (A) is
shown in Fig. io. To it is rigidly mounted a
flat coil (B) of aluminum wire or ribbon
0.015 inches wide and 0.0002 inches thick,
wound on edge. A thin coat of lacquer serves
to insulate the turns from each other. It is
the speech current circulating in this coil in-
teracting with the magnetic field which forces
the diaphragm in and out.
The receiver has been so constructed that
the diaphragm vibrates to and fro as nearly
like a rigid plunger as possible. An ordinary
flat piece of metal clamped around a circular
edge assumes a dome shape which vibrates at
low frequencies. The diaphragm can be made
to vibrate with its center part essentially
unflexed by adopting the shape which makes
it less rigid near the edge and more rigid
toward the center and then applying the force
uniformly around the outside of the central
portion. The coil is made mechanically self-
supporting; it is rigid and very light. The
speech coil radiates heat readily, which per-
mits a large power input without overheating.
Because of the small distributed capacity
and the small number of turns, the impedance
of the coil is a resistance approximately con-
stant with frequency. This involves a funda-
mental principle of alternating current which
states that the impedance varies directly as the
voltage and inversely as the current. The
term impedance is the resultant of three fac-
tors— resistance, capacity and inductance.
Capacity and inductance are factors encoun-
tered in alternating current circuits which are
not encountered in direct current circuits.
Aluminum was selected instead of copper
for the speech-coil construction because of its
smaller weight yielding less mass-reactance at
high frequencies.
The outstanding feature of this type of
receiver is the high efficiency with which it
converts electric energy into acoustic energy.
In experimental models efficiencies as high as
50 per cent have been realized. When you
consider that a receiver of 100 per cent
efficiency would result in an increased sound
intensity of three decibels, which is only a
comfortably perceptible difference, it is not
likely that much economy would be gained
from higher efficiencies.
This type of receiver, when used, is attached
to a horn which partially isolates a column
of air from the surrounding medium. This
column of air affords an acoustic coupling
between the receiver and the space in which
the sound is to be reproduced.
The horn is designed in such a way as to
avoid interference between air waves as they
pass through the chamber and the throat of
the horn. The horn used is shown in Fig.n ;
its design and construction is referred to tech-
nically as “exponential,” which qualifies its
shape.
MAINTAINING SYNCHRONISM
Synchronization between sound record and
photographic record is an inherent require-
ment of sound pictures. In projection this is
usually accomplished by mechanically coupling
the picture projection machine with the sound
recorder. Synchronization in itself is not suf-
ficient, however, for there is still the problem
of speed control.
Musical pitch varies directly as the rate of
vibration or frequency varies. It, therefore,
becomes necessary in reproducing music with
fidelity of pitch that the sound record be run
at identically the same speed as the record
was made. To accomplish this some reproduc-
ing systems make use of a synchronous motor
or certain types of induction motors whose
speed characteristics are inherently constant
under certain given conditions. However, load
variations, frequency variations and voltage
variations will produce noticeable variations
in pitch of the reproduced music or speech.
A trained musical ear will detect certain
changes in pitch produced by one-half of one
per cent speed change. To further insure
against such discernible changes in pitch, the
Western Electric system makes use of a de-
vice known as a motor control box which
maintains a motor speed regulation of two-
tenths of one per cent, despite the ordinary
variations of power supplies.
In the design of this motor control system
an entirely new principle has been devised —
no known governing device being applicable.
There is incorporated in this control mecha-
nism many of the electrical principles in-
volved in sound recording and reproducing as
well as several additional principles. The
motor control box is quite elaborate and need
not be described in detail for the purposes of
this paper. A brief statement on the bridge
circuit is given below:
Fig. 12 shows the governing system. Across
the bridge circuit is a potential which shifts
in phase 180 degrees as the speed changes
from any value below 1,200 r.p.m. to any
value above it. This circuit makes use of the
principle of electrical resonance and is oper-
ated by the output of a 720 cycle generator
which is directly connected to the shaft of the
main driving motor. One section of the bridge
has a fixed inductance and condenser in series
and is adjusted to become resonant at 720
cycles. In the section of the circuit labelled
“D” is a resistance which is equal to the
impedance of the resonant circuit at 720 cycles.
Across the transformer section of the circuit
there is maintained an equal potential. For
any speed condition other than 720 cycles or
1,200 r.p.m. there is a potential across the
bridge and, as has been said before, this
potentialshi fts 180 degrees as the speed
changes from less than 1,200 r.p.m. to a value
greater than 1,200 r.p.m. This change involves
the fundamental principles of alternating cur-
rent circuits, i.e., the impedance of a condenser
varies inversely with the frequency and the
impedance of an inductance varies directly
with the frequency. These values of imped-
ance being the reciprocal of one another, their
effects will cancel each other at the frequency
for which the circuit is tuned, which is in the
case of this circuit 720 cycles.
Fig. 12 also shows the effect of this bridge
circuit variation on the remainder of the cir-
cuit which produces speed changes in the driv-
ing motor. The link between the bridge and
the three legged inductance circuit is a vacuum
tube circuit which causes more direct current
to flow as the motor speed tends to fall. This
is accomplished by means of a detector tube
and two tubes which supply current from the
middle winding of the magnetic impedance
coil. In the circuit for the alternating current
motor control box there is a rectifier tube, the
function of which is to supply exciting current
for the 720 cycle alternator and grid biasing
voltage for all tubes in the circuit. The
magnetic modulator or variable reactor which
links the motor and the control circuit involves
the fundamental electro-magnetic principle of
saturation which permits a method of chang-
ing the impedance of the motor rotor circuit.
As the direct current in the center section of
the variable reactor is varied, the impedance
of the rotor circuit connected to the outer sec-
tions of the reactor is varied directly. The
speed of the motor varies with the impedance
of the rotor.
VOLUME CONTROL
It is necessary to have some means of vary-
ing sound levels in theatres, first because of
the variation in sound energy requirements in
theatres, second because of the variation ir
levels of recorded sound, third because of the
variation in the size of the audiences and
fourth the desirability of level control during
reproduction for the purpose of emphasis.
Most reproducing systems make use of two
means of controlling sound levels. One is an
attenuating apparatus known as a fader which
is usually electrically placed between the re-
producer and the gain amplifier. By varying
the amount of impedance between these two
elements of the circuit, the volume may be
either raised or lowered. The fader is also
used as a means of changing from one ma-
chine to another. Another method of con-
trolling the volume is by means of the gain
control in connection with the gain amplifier
which was pointed out in the discussion on
amplifiers.
In a reproducing system there are many
ways of changing a level, particularly in a film
reproducing system, such as varying the excit-
ing voltage of the photo-electric cell, varying
the intensity of the exciting lamp, or varying
the exciting current of the loud speakers.
However, these methods are seldom resorted
to and are not considered means of volume
control.
For some time there has been considerable
agitation to eliminate the use of the fader as
a means of volume control. However, at the
present time it still seems advisable to have
some ready means of controlling the volume
of a reproducing system.
[Article to be concluded next week]
60
EXHIBITORS HERALD-WORLD
April 12, 1930
W
THE THEATRE
Little Cash but Lot of Work Gets Whole Town
Into Ritzy Job of Putting Over Film
IF this isn’t Nat Holt’s best exploitation
effort, it is at least one of his best
planned and most ambitious. Nat Holt
is manager of the California theatre in
San Francisco, and the exploitation effort
in question is the campaign worked out
in connection with the extended run of
“Puttin’ on the Ritz.’’ In carrying out
the campaign Holt had the able assist-
ance of Bert Hanson, who since has
been transferred to the Paramount thea-
tre at Portland, Ore.
The exploitation effort was one involving
a comparatively small expenditure of cash
but calling for a lot of planning and leg
and chin work galore. Much of the success
lay in the number and wide variety of busi-
ness firms whose interest was aroused.
The exterior of the house itself came in
for special attention and on the marquise
was mounted a figure of Harry Richman,
with large head and small body, holding a
silk hat. Two cutouts of the star also were
mounted on the marquise, and loudspeakers
were installed behind these, presenting song
hits from the picture. Huge stars were fas-
tened upon the Market and Fourth street
sides of the building carrying the likeness
of Richman.
Shadow Box Skyline
In the lobby there was a forty by sixty-
inch colored photograph of the star, the
door panels decorated with enlargements of
flattering New York reviews. A shadow
box carried a cutout of the blew York sky-
line, with a theatre front outlined in the
foreground.
One hundred special window cards were
placed judiciously in downtown locations,
as well as fifty cards in hat stores, these
being in addition to the regular card billing.
The Schwabacher-Frey Stationery Com-
pany cooperated by sending out envelope
stuffers to its mailing list. The Palace hotel
placed 2,000 notices of the show in guest
rooms, had a display in its lobby and
printed notices on its menu cards for the
duration of the showing. Another large
hotel posted a display card in its lobby
with the suggestion, “Make your stay here
more pleasant by seeing Harry Richman at
the California Theatre.”
Ushers Wear “Ritz” Badges
Two weeks before the opening of the
attraction all ushers, doormen and cashiers
began wearing “Puttin’ on the Ritz” badges
and dressing in a more attractive way. To
give the downtown district a gala appear-
ance, arrangements were made for putting
flags on the trolley poles in the vicinity of
THE CALIFORNIA
harry richman IN -PUTTIN
ON THE RITZ - . au TALK
The marquise of the California theatre
in San Francisco for Harry Richman s
United Artists picture, “Puttin’ on
the Ritz.”
the theatre, each bearing a snipe, “San
Francisco ‘Puttin’ on the Ritz’ Week.”
The radio also was brought into use in
promoting the campaign, at no cost to the
theatre. Lilyan Tashman came up from
Hollywood for a personal appearance at the
California theatre and the hotel at which
she stayed broadcast this fact several times
a day in connection with announcing its
concert programs over the air.
Installing Radios to Draw
“Amos ’iT Andy” Fans Early
(Special to the Herald-World)
TOLEDO , April 8. — On account of
light attendance before 7:30 p.m.,
neighborhood houses are installing
radio receiving sets in the theatres
in order that the patrons may hear
broadcasts of Amos ’n Andy.
Ritzy Garments in Windows
Almost all the large department stores
devoted special window displays to ritzy
garments during “Puttin’ on the Ritz
Week,” some tying up with a theatre for
the first time. There were also special dis-
plays made by tailors, hatters, shoe dealers
and others.
Radio stations, hotels, dance orchestras
and cafes received orchestrations of the hits
of the show well in advance of the opening
and the radio stations also got records and
words and music. The Irving Berlin office
cooperated in a wonderful way and got win-
dow tieups in all the local music stores and
arranged for a display of pennants. A spe-
cial preview was arranged for music store
managers and the managers of radio sta-
tions to demonstrate the high value of the
entertainment. Sheet music and records
were sold in the lobby of the theatre, the
records being handled by a music house.
A last-minute tieup was effected with a
cigaret manufacturer, and stickers were
placed in hundreds of tobacco stands. A
local shirt manufacturer, operating three
large stores, also joined the list of boosters
at the last minute.
Junior Club Invited
The News Junior Club, sponsored by the
San Francisco News, received a bid to at-
tend a morning matinee, this being the first
time this organization had attended a party
at the California theatre. Of course, this
received a lot of publicity in the News.
The climax of the campaign was reached
when the San Francisco Chronicle brought
out a three-page section devoted to “Puttin’
on the Ritz,” with advertisements of the
firms which cooperated in making the event
a noteworthy one. Eighteen concerns
joined in this publicity effort, including a
laundry, shoe dealer, stationer, department
store, upholsterer, building maintenance
organization, hotel, music publisher, radio
dealer and film finishing house. Each re-
ceived a writeup showing how it was inter-
ested in seeing people put on the ritz.
Des Moines’ Metropolitan
Premiere Is Great Stuff
Des Moines enjoyed its first a la metropoli-
tan premiere when “The Vagabond King” was
presented at the Des Moines theatre amid
radio announcements, pictures of the crowds
and pictures of society entering the house in
their evening clothes.
Tickets were reserved for a dollar each.
The affair was a big success and gave the
show a real send-off. The Saturday crowds
stood in long lines and filled the lobby to
overflowing soon after the house opened.
April 12, 1930
EXHIBITORS HERALD-WORLD
61
A veteran of the projection room who knows his spools is Peyton Burkett, chief projec-
tionist at the Fox Capital in Benton, III. Peyton hasn’t changed much, except in broadened
experience, since this picture was taken 16 or 17 years ago. Anyhow, that’s our story and
we’re stuck on it.
Stop and Go Sign in Your Lobby
Will Stop ’Em So They Go Inside
A world of meaning can be put into an exploitation campaign by the simple
expedient of placing a stop and go sign in the lobby. Take the case of “The
Cohens and Kellys in Scotland” when it played the Alhambra theatre, Milwau-
kee, for a second week. Stunts carried on in connection with the campaign, as
put on by Harry Glazer, were many and effective.
A stop and go sign played an important
role in the lobby display at the Alhambra
in Milwaukee for the showing of Univer-
sal’s “ The Cohens and Kellys in
Scotland.”
More the Marrier;
Nine Couples Agree
To Be Wed on Stage
Several days prior to showing “The Girl
Said No” at the Fox Rialto in Tacoma, Man-
ager Doug Kimberly asked for a couple to
be married publicly just to show that “the
girl said yes” instead of “no.”
Instead of one girl to “Yes,”’ there were
nine comely maidens who decided to take the
step and be publicly married on the stage of
Fox Rialto at the midnight matinee, and of
course they persuaded their better halves to
be to accompany them.
There were wholesale weddings and also
wholesale wedding gifts for the happy couples
donated by merchants, with whom some
splendid tie-ups were made. Even the church-
men said, “More the Marrier,” ad not only
was business good for them, but the wedding
bells even resounded into the box office, and
another record was “hung up.” Heavy score
for Manager Kimberly.
Midnight Revels Win
Favor into Fox Oakland
The marked success of the Midnight Revels
inaugurated at the Fox theatre, San Fran-
cisco, has led to the inauguration of similar
shows at the Fox Oakland, in the suburban
city of Oakland. These will be along the
same lines as those in the parent city, starting
at 11:30 on Saturday nights, with no change
in admission prices and no seats reserved.
There will be special acts, including the ap-
pearance of radio stars, arranged for by Man-
ager Frank Newman, together with the reg-
ular feature, the Fanchon and Marco stage
revue and short features.
Food as Ticket Charge
Wins Him Club’s Praise
Akron’s poor are thanking Ray Brown,
manager of the Strand theatre, for food
recently distributed. Brown accepted food as
admissions during the run of “Son of the
Gods.” The idea was backed by the Federa-
tion of Women’s clubs and others, including
the director of public safety, who plugged for
the house over the radio, while the dailies
kicked in with several columns of white space.
A cooperative tieup was arranged with the
Eastern Laundry for the distributing of 10,000
heralds in its bundles. Telegrams from Char-
lie Murray, George Sidney, Vera Gordon and
Kate Price to Fred S. Meyer, managing direc-
tor of the theatre, were mounted and displayed
in the windows of 22 Western Union branches
in the city.
Sidney in Golf Plaids
Cutouts from six sheets showing George
Sidney in a Scotch costume and holding a
golf club were mounted on beaver board and
displayed in the windows of four of the lead-
ing athletic supply firms. In each instance
the company supplied its own brand of golf
club in connection with the display.
A tieup was arranged with the Owl Drug
Company, in connection with its sale of baby
golf sets. Stills of Murray and Sidney in golf
regalia, taken from various scenes of the pic-
ture, were displayed in the windows of the
Owl Drug store.
The Alhambra lobby was decked out in fine
fashion. A replica of a large golf bag, to-
gether with a cutout of Murray and Sidney,
was erected over the front entrance of the
box office. Poster displays in the lobby were
decked with plaid cloth to lend the Scotch
atmosphere.
Stop and Go with Variations
The regulation stop and go sign, located in
the center of the front entrance, attracted
considerable attention. This sign flashed
“stop” and “go” in red and green colors
respectively. In connection with the green
“go” signal the words “See the Cohens &
Kellys” flashed on and off alternately. This
feature of the lobby display was arranged
through the efforts of Connie Woerdehoff,
electrician, while the posters were painted by
Larry McDaniel, staff artist at the theatre.
A one-sheet frame was displayed at the
Milwaukee Auditorium advertising the picture.
The annual Home Show was in session at this
time and the display here came in for plenty
of viewing. It was placed in the Auditorium
through the courtesy of J. C. Grieb, manager
of the building.
Girls Call Cohens and Kellys
The theatre had three girls call up all the
Cohens and Kellys listed in the phone book,
telling them about the appearance of the pic-
ture at the theatre and inviting them to see it.
Other members of the Alhambra staff who
aided in putting the picture across were Mrs.
Ann McDonough, who wrote and prepared the
newspaper advertising for the picture; Roland
Koutnik and Frank Day.
Big Birthday Cake Is Cut
For Fourth Anniversary
Of State at New Orleans
A special program, with considerable ad-
ditional publicity, marked the fourth anni-
versary of Loew’s State theatre in New Or-
leans, with Rodney D. Toups, manager, and
Ted R. Liuzza, press representative, providing
an auspicious occasion.
A large birthday cake was served, and the
personnel of the theatre, as well as artists
appearing in “Eton Days,” the vaudeville pro-
gram, were in on the cake-cutting, as were
city officials.
He’s “Consulting Dialectician”
NEW YORK — Wilfred Lucas, Australian motion
picture actor and director, who lived for many years
in Canada, and is an authority on the various Canad-
ian dialects, has been engaged as “consulting dialec-
tician” at First National studios.
In the music window tieup shown on the left were cutouts with color enlargements on either side. There were placed throughout the city
with different scenes and copy. The Dennis King enlargement is also in full color. The middle picture shows the window installed by Lux
Factory representatives, 1,100 of these displays being used over the country. At the right is a book tieup window. All the layouts and art work
were by the Skouras-Publix art department
Radio and Romantic Lines Support Governor’s
Attendance in Circle’s Flash Tieups
AN intensive radio appeal from two
stations was the high point of the
campaign of the Indianapolis Circle in
putting over “The Vagabond King,”
and the success of that policy, based
upon a conviction that the fact that it
was a musical comedy would not in
itself provide the necessary draw in
that particular city, was evidenced,
says B. V. Sturdivant, director of ad-
vertising and publicity, by the fact that
the picture started right in to break all
gross records of the theatre and was
held over for a second week.
Directing the billing toward the average
patron and toward those who refuse to go
to any attraction which lacks certain thrills,
the copy was headlined with such phrases as
“outstanding romance of all time,” “the
mightiest monarch of the talking _ screen,”
“king for a week at the price of his neck,”
“from the arms of a street girl to the love of
a princess.”
Billing the Principals
The principals were billed as “Dennis King,”
the far-feared swordsman, soldier, lover and
poet”; “Jeanette MacDonald, fascinating
queen of ‘Love Parade’ — now the princess
whose heart saved a nation” ; “Warner Oland,
the traitor who sold his country for gold” ;
“O. P. Heggie, the superstitious king who
feared the stars,” and “Lillian Roth, the ‘street
girl’ who gave her life for love.”
But that was not all — far from it. From
the beginning the unusual was evident. The
phrase “Grand Opening” was used instead of
“premiere,” for the first night’s opening, after
the theatre had been closed all day. And the
entire campaign; except radio music and title
coverage, was held up until ten days before
the opening, based upon a principle that too
many forget, namely, that too early plugging
makes a campaign and a picture stale.
50 Indiana Mayors Invited
Mayors and wives of fifty Indiana towns
were invited to the opening by Mayor Regin-
ald H. Sullivan of Indianapolis. With the
Chamber of Commerce cooperating with a
noon luncheon, drives around the city and
then dinner at the leading club, the party
started for the theatre, headed by Governor
Harry G. Leslie. The celebrities posed for
Paramount cameramen and then talked over a
WFBM microphone, in a Philco radio net-
work.
Governor Leslie and Mayor Sullivan were
introduced from the boxes and then escorted
to the loges, with the remainder of their
party after the lights went down.
The entire theatre was gaily decorated. A
florist had transformed the lobby into a
flower garden. Feature writers covered the
second night opening shortly before 10 o’clock.
Now for the tieups, and what a variety of
them there was.
Philco — An eight-page roto section in the
A Branko mechanical “ Swing High” acro-
bat figures in Pathe’s international tieup
on its circus special of that name. This
toy, manufactured by the Katagari Cor-
poration, will go to thousands of retail
stores, including John Wanamaker's,
Gimbel’s, B. Altman & Co., Marshall
Field and Sears Roebuck in the larger
cities and such chain organizations as
Schulte-United Stores and F & W Grand.
W indow display material includes circus
scene stills.
Indianapolis Star the morning of the Grand
Opening cost $5,200, paid by the newspaper
and the advertisers, except for about $200
borne by the theatre for policy purposes
though other advertisers would have shared
all of it. Philco had a double spread in the
center and also had radios on exhibition on
the mezzanine floor. Philco dealer ads car-
ried copy on the picture, starting two
weeks before the opening, and used special
windows, while half-showing Philco 24-
sheets carried a strip with the date of the
opening and then “Now Playing.”
Power and Light Company — The Indian-
apolis concern took the back page of the
roto as well as two other pages, and
plugged Paul Spor, the new master of cere-
monies. It also worked up a direct mail
contest and a display window.
Special Excursion Rates
Electric Line — The four electric lines en-
tering the city gave special excursion rates
to the Grand Opening, and detailed men
to put out paper. Two lines had an adver-
tising campaign, in each city on their lines.
Lux Soap — Four men from the Lux fac-
tory made up about 1,100 window displays,
including twelve; choicest locations in In-
dianapolis, the theatre paying for about
half of the material used in the windows.
Other windows — All music and book re-
tailer in the county put in displays a week
before the opening.
Ten-Day Radio Contest
Radio — This, as mentioned at the start,
was an outstanding phase of the campaign.
The stations plugged the music for four
weeks before the Grand Opening. WFBM,
with its theatre front hookup, went into
an intensive drive a week early and in ad-
dition had a ten-day contest, with questions
on the historical angles of the picture as
well as such queries as the point at which
the song hits are introduced.
Newspapers — All the tieups made nat-
ural newspaper copy, and the reporters
were asking for news because of the many
civic angles involved. There were front
page stories in several editions. Three re-
leases given to fifty out-of-town papers
were usd.
Screen — Titles were run at the Circle, In-
diana and Ohio for five weeks, a National
Screen Service trailer '(in color) for a week,
Paramount’s shots of the New York pre-
miere, and then the newsreel stuff on the
Circle opening.
April 12, 1930
EXHIBITORS HERALD-WORLD
63
w
THE SHORT FEATURE
Paramount Sound News First
With Byrd’s Return from Pole
First pictures of the return to civilization of Rear Admiral Richard E. Byrd
and his men from the Antarctic wastes are now being shown by Paramount
Sound News in a special and exclusive part of the newsreel, after a dash north
that called in the services of steamer, speedboat, airplane and seaplane.
NEWSPICTURES
KINOGRAMS NO. 5593. — Fireworks plant at Devon,
Pa., explosion takes heavy human toll — Racing
cars make good time on sand at Dayton Beach,
Fla. — Accident mars the German motorcycle con-
test for title — Hawks begins trip across America in
a glider.
MGM INTERNATIONAL NEWSREEL NO. 67.—
Alpine cableway boon to winter sports — -Army air-
men “strafe” motor truck train in low-flying at-
tack— Primo De Rivera is carried to rest in solemn
pomp — Huge moving fountain graces New York
harbor as fireboat tests power.
UNIVERSAL NEWSPAPER NEWSREEL NO. 27.
—Gar Wood tries for speedboat records in ex-
citing regetta at Biscayne Bay, Fla. — Huge crowd
hail president Masaryk on 80th birthday at Prague
— School for nurses. Rockefeller gift, opened by
Prince.
HEARST METROTONE NEWS NO. 254.— Presi-
dent Hoover enrolls in Census — Barrel-looping at
Dayton Beach, Fla. — Spring brings out birds of
Paris — Aimee McPherson says goodbye — College
athletes open track season — Wise men of East in
the making.
PARAMOUNT NEWS NO. 71.— Fatherland votes
wet — Ultra canines meet — -Czechs hail president —
Arms and the Woman — Max Schmeling, Germany’s
Jack Dempsey, goes to farm to do training —
China plays the ponies — Spring straws crop out.
Sport Goods Dealer
Asks to Tie Up on
“Match Play 99 Short
Educational’s exploitation arrangements for
Mack Sennett’s “Match Play’’ are winning at-
tention from merchants as well as exhibitors.
An example of the former lies in the initia-
tive taken by Joseph C. Cornish, sport goods
merchant in Tacoma, who had read of the
tieup in the Sporting Goods Dealer, trade
journal, and then wrote Educational’s home
office that he expects “to work with the local
theatre when the film gets to Tacoma.”
The Scanlon Rug, a putting rug, is in a
tieup with two large first-runs, the Newman
in Kansas City using this as well as a hookup
with the Kansas City Golf School, the ar-
rangements including a golf display on the
mezzanine with men and women pros to dis-
play shots. Sports editors of two papers will
cooperate.
Publix’s Des Moines theatre is using the
Scanlon Rug tieup for a putting contest.
Ten More Dailies
Join Universal in
Backing Newsreel
With ten more newspapers allied with
Universal in putting over the newsreel star-
ring Graham McNamee as the Talking Re-
porter, there now are 61 newspapers through-
out the country sponsoring the reel.
The latest . to join are the New Orleans
Times-Picayime, Arkansas Gazette (Little
Rock), Raleigh News and Observer, Tampa
(Fla.), Tribune, Miami (Fla.), Daily News,
Durham Herald and Durham Sun (N. C.),
Chattanooga News, Knoxville (Tenn.) Jour-
nal, and Asheville (N. C.) Citizen.
The pictures of the arrival in New Zealand
were shown first in New York last Thursday
after a record job of developing and printing,
in the laboratories of Paramount Sound News.
One day after the arrival of the party in
Dunedin, New Zealand, Williard Van Der
Veer and Joseph T. Rucker, Paramount
Sound News men with the expedition, dashed
aboard a steamer which took them to the Pa-
cific side of the Panama Canal. Then by sea-
plane, the motion picture film was rushed to
the Atlantic side of the canal at Colon. Here
Lee Schoenhair was waiting in another plane,
ready to hop off in a 3,000-mile dash to the
United States.
The airman came through in near record
time, landing at the Newark airport at 3
o’clock Wednesday afternoon. Into the
laboratory went the negative and, with a spe-
cial crew working all night, the finished prints
were being shipped shortly after dawn the
next morning.
The films show the reception given Byrd
and his men; the arrival of the City of New
York; the? welcome and congratulations ex-
tended by high dignitaries and other intimate
scenes of the celebration, one that has never
been rivaled in the history of New Zealand.
Two Broadway Houses Play
Fable Cartoon at One Time
Playing two Broadway theatres this week
is the honor won by “Good Old School Days,”
Pathe Aesop Sound Fable, which opened at
the Globe March 28 and this week at the
Loew’s State as well. It also is booked for
158 playdates on the Loew circuit in New
York and Brooklyn.
Brock to Produce
Series of Shorts
In East for RKO
A series of short features, titled “Headlin-
ers,” is to be made for Radio Pictures under
the supervision of Louis Brock, associate pro-
ducer, at the RCA Gramercy studios in New
York. They will feature musical comedy
stars under the direction of Mark Sandrich
and Montie Brice.
Radio Pictures’ shorts on the West Coast
will be made with screen stars as heretofore.
Columbia Shorts
Get 1 79 Bookings
In Loew Theatres
Columbia’s short product is being booked
solid into more and more circuits. “Spook
Easy” a Krazy Kat Kartoon, has won a 179-
day booking into the Loew Metropolitan
houses. And on the West Coast four short
features and two long played San Francisco
first-runs in one week.
Here is the Van Beuren Sportlight sound truck in action in making the Grantland Rice reel
for release by Pathe. Ernest Corts is getting the shots.
64
EXHIBITORS HERALD-WORLD
April 12, 1930
w
MUSIC AND TALENT
Organists Must Be Indispensable
Head of Newark
Club Addresses
Men at Banquet
Members of Organization Have
Offered to Buy Own
Microphones
By E. T. DAWSON
NEW YORK, April 8. — At a meet-
ing and banquet of the Organist Club
of Newark, N. J., recently, many in-
teresting and important ideas were
brought up. This organization con-
sists of approximately 175 members
and at this meeting a good number
were represented.
David D. Kirkpatrick, president of the
club and organist at the Regent theatre,
Newark, brought up the thought that is
uppermost in the minds of organists
throughout the country, who are work-
ing but have not featured or solo jobs.
Will they or will they not be holding
their jobs next September? That seems
to be the prevailing thought of most or-
ganists right now.
Kirkpatrick in his speech said, “The organ-
ist who makes himself indispensable at his own
theatre, is the one who will continue working.
The main idea is to make himself an asset to
the house, to be on the job when the film
breaks or to do the million and one other
small things to make himself necessary to the
firm.”
No truer words were ever spoken. It is
absolutely up to the organist himself to prove
to the owners and managers of the houses
they work in, that they are keeping up their
work, and are on the job.
Many organists of this organization have
gone to their managers and offered to buy
their own microphones and novelties if they
were permitted to put on solos, and were as-
sured by the music publishers of getting
novelties and “mike” material. This writer
has spoken to a number of music firms and
can safely state that most of the publishers
will be only too happy to furnish the organists
with anything they might need for their solos.
It is this writer’s earnest opinion that the
organist, especially in small houses should be
featured as a soloist, more so than the organ-
ist in a large, deluxe house, because, now that
sound is installed in most small houses, there
is not a human element on the program and
it has been proven that audiences enjoy organ
novelties to the extent of going downtown or
( Continued on page 65, column 2)
Leo Terry
Leo Terry, a well known name among
organists, is again playing in Chicago, or I
should say has been playing in Chicago for a
few months. He has been engaged to play at
the Essaness Pantheon theatre. He has a
varied amount of experience as an organist
which I will try to outline here. Opened
Capitol theatre, where he was featured organ-
ist 11 months, until May, 1926; engaged by
Great States Theatres (B & K) to open 3,000-
seat theatre in Joliet, 111., and act as guest
organist in other Great States theatres in
cities around Chicago; with Great States 8
months and later a return engagement for
14 months; opened Piccadilly, Chicago, as solo
organist and remained three months, then re-
engaged by Great States ; re-engaged for
Piccadilly for ten-month engagement.
KATHERINE
KADERLY
ORGANIST
Station WMPNewMk City
Pittsburgh Stanley
Week Ending April 3
“River Blues” is the stage show, with each unit
introduced by way of music and scenery pertaining
to famous rivers of the world. For instance, the
opening is “The Blue Danube,” with a drop depict-
ing the river, castles, etc. The ballet girls do a
very effective opening here, the chorus being excep-
tionally well trained.
Eddie Dowling, star of “Blaze o’ Glory,” current
screen attraction here made personal appearances and
completely captivated the audiences with his song
and talk offering. He stopped the show at every
performance.
Charming Virginia Bacon proved an excellent toe
dancer and scored heavily. Ben Dova offered a
erackerjack novelty acrobatic act. His number is
away above the ordinary, and he does some dangerous
and difficult stunts atop a prop lamp post.
Allen and Canfield, a talk team, are fair, inclined
to get risque with their stories. Two colored boys
(unbilled) do one whirlwind of a tap dance. These
boys deserve to be featured. They were great.
This is Dick Powell’s last week as m. c. here,
having been in Pittsburgh thirteen months. Dick
sang a number of appreciation, and it’s no secret
that everybody in town is loath to see him leave.
St. Louis Fox
Week Ending April 3
Miss Mignon Laird, a St. Louis girl was played
up prominently in the Fanchon & Marco production
“International” which held the boards during the
week.
Miss Laird, who has been on the 6tage since she
was four years old (we’ll leave it for the census
enumerators to ascertain her present years) danced
and played the harp and also did a specialty number
with Billy Carr, eccentric dancer.
Bert Frohman presided as master of ceremonies
in his clever style and presented as his other enter-
tainers Markell and Faun, Frederico Flores and
others. On the whole it was a well balanced show
and went across in good style.
The Fox these days is also featuring Blue Steele
and his very popular orchestra. This organization
has won widespread popularity via the radio and
the Fox is cashing in on this very well.
Milwaukee Wisconsin
Week Ending April 10
As a sort of prologue to this week’s Fanchon &
Marco’s “Ivory” idea, was offered by the band in
the form of two numbers from “The Vagabond
King.” They included "Only a Rose,” which was
sung by Roy Dieterich in his usual fine manner and
“The Song of the Vagabonds.”
With the band in the pit, Betty Lou Webb serves
as sort of mistress of ceremonies. She sings a song
entitled “Ivory” before a scrim showing an elephant
hunt. The 10 Ivory Beauties in blue and gold cos-
tumes augmented by Peggy Carse, who entertains
with some solo steps, follow Miss Webb.
The Four High Hatters in white costumes with
red girdles snap into a peppy rhythm of tap dancing
both in chorus and solo. Betty Lou Webb in a
clever impersonation of a young chap slightly in-
ebriated gets a good hand. She is followed by the
chorus in a sprightly minuet, attired in the full-
skirted costumes 6f that day.
Goetz & Duffy open their number as a bride and
groom well along in life. This burlesque if followed
( Continued on page 65, column 2)
April 12, 1930
EXHIBITORS HERALD-WORLD
65
RUSSELL
SAYS
m
Happenings In and Out of Town. . . . Lloyd
Huntly and his orchestra have moved to the Con-
gress Hotel and Fred Hamm has replaced him at the
College Inn. Charley Straight will follow Hamm in
the College Inn. Maurie Sherman will go to the
College Inn May eleventh, following Charley Straight.
. . . Ted Fiorito is leaving for London around the
twentieth of the month. . . . Eddie Nicbaur and his
orchestra will go to the Golden Pumpkin and Earl
Hoffman will play at the Metropole while Art Kassel
will go on a road trip. I think that is all the
orchestra news I know of for the present. . . .
Some of our old friends Eddie Lewis and Lew Butler
have incorporated the name of Lewis Manne and
Butler and have opened offices in the Woods building
with a new song catalog. Some of their new num-
bers I will list below, "You Left Me So Blue” by
Victor Young, Danny Russo and Phil Hopkins. “St.
Louis Louie,” "Dear Heart” and “Twilight Melodies.”
We wish you luck, boys. . . . Leonard Leigh was in
town last week and will open his first production
under his new title of production manager at the
Coronada theatre in Rockford. More news about
him later. . . . Castro Carazo, former director of
the Saenger Grand Orchestra in New Orleans, is now
in charge of the bands of the Costa Rica Republic
and also is in charge of the conservatory at that
place. . . . Tommy Sacco, stage show unit producer
for small independent theatres last week opened a
unit at Belvidere, Illinois. This week Sacco will be
in Milwaukee to arrange for some bookings there.
. . . Dropped in to see Joey Stool but found he was
very busy this week as Dan Winkler was in town
on a business trip. . . . Irving Berlin’s office has
received the new numbers from Jolson’s new picture.
They are "Let Me Sing I’m Happy,” "Across the
Breakfast Table” and “To My Mammy.” . . . Some-
thing new was tried in New York last week, Yasha
Bunchuk, director of the Capitol theatre orchestra,
conducted the orchestra facing the audience. Just
what the reaction was I have not yet heard. . . .
The Famous Music Corporation will be in for a lot
of work filling orders according to some late news
just received. Paramount is planning a heavy ex-
ploitation of the musical numbers in the next Charles
"Buddy” Rogers starring vehicle, "Safety in Num-
bers.” Some of the numbers are “My Future Just
Passed Me,” "The Pickup,” "You Appeal to Me,”
“Do You Play, Madame,” “I’d Like to BE a Bee
in Your Boudoir” and “Business Girl.” . . .
Billy Knight, always on the road for Harms,
was in town last week so of course Harry,
Billy and I had to get together. Billy is
right now in the middle of a trip that will keep
him on the road for the coming two months, he has
a great catalog to work with though. . . . Rick and
Synder, popular cafe singers, have been engaged
during the past week at the Drake theatre. They
were to be a feature for only two days but the
management was forced to hold them over the week.
. . . Jimmie Dunn, the comedian, is in town at the
State-Lake this week in the W L 9 Show Boat. . . .
I see where the Five Master of Ceremonies rode
downtown in a 1901 Buick to the Hartman’s store
for a publicity stunt, hope they were able to sing
and dance after the ordeal. . . . Not satisfied with
having him teach Sunkist Beauties to walk atop
marble balls and slack wires, Fanchon and Marco
have engaged Harry B. Matthews to teach the girls
to be iron jaw artists, Roman ladder specialists,
trapeze performers and topsy turvy tumblers. All
the specialties will be included in forthcoming Fan-
chon and Marco Ideas. . . . Max Bradfield has been in-
stalled as permanent orchestra leader in the Fox
Colorado theatre, Pasadena, Calif. . . . Forthcoming
Fanchon and Marco Ideas are going to open up new
fields for publicity and exploitation. Titles being
chosen with a view of making nation wide tieups
being chosen. "Milky Way” Idea, “Candyland” Idea,
“City Service,” and "Seeing Double” offering un-
limited feature possibilities. . . . Big new names will
also be featured by Fanchon and Marco. Future Ideas
will present such popular attractions as Vernon Stiles,
formerly Metropolitan Opera Company, Jones and
Hull .Shapiro and O’Malley, Frank Hamilton, Castle-
ton and Mack, The Hasson Troupe and a host of
other celebrities.
(Addresses Organists)
( Continued from page 64, column 1)
to a neighboring town, just for that human
element that is lacking in their own neighbor-
hood house.
As far as this writer can find out, these
organists who are on the job, playing morning
recessionals and exit marches, but no solos,
are not desirous of anything more than to play
solos. It is not a question of more money
with most of them and the small amount in-
volved for the expenditure of a small slide
machine, which most of these houses need,
can not be so great that it can not be made
up for when the organist becomes a box office
attraction, which he is bound to do.
A very good example of how an organist
can become an asset can be read in the March
29 issue of the Herald- World, on page 42.
Warner Music Interests
Are Housed in New
Quarters
Announcement has just been made by Warner
Bros, that with the completion of their new building
on 54th and 55th Streets between 11th and 12th
Avenues, all music interests allied with their or-
ganization will be housed there. The new building,
which extends through an entire block, reaching
from 54th to 55th Streets, will have adequate pro-
visions for the rapidly growing musical affiliations
which are now partially housed in the Warner
building on west 44th Street.
STAGE SHOWS
( Continued from page 64, column 3)
by their impression of a modern flapper and Romeo
and ends with a combination whistling and dancing
number.
Will Aubrey entertains with some singing, wise-
cracking and general nonsense which goes over big
with the audience. For an encore he offers his im-
pression of a trombone player in the old minstrel
days and receives one of the biggest hands on the
bill.
The finale brings the chorus in black and white
costumes in a novel piano number. Ten pianos, ar-
ranged in a striking way, all facing Hy Meyers,
who acts as director from his own piano, play
pleasant arrangements of “Turn on the Heat'* and
“Rhapsody in Blue." The chorus also does a bit of
dancing to its own piano accompaniment. Before
the curtain drops Betty Webb and Peggy Carse show
the audience some real stepping and the Four High
Hatters are grouped about another piano on the ex-
treme upper stage. The costuming, setting and pres-
entation of the entire Idea is very pleasing and
entertaining.
Indianapolis Indiana
Week Ending March 10
The stage 6how opens with a novel setting and
dance routing and moves swiftly. The Charlie Davis
band, under Spor’s direction, is heard in a comedy
novelty, "The Village Blacksmith,” and a syncopated
tune, both of which are pleasing. Among the visit-
ing entertainers are Norton and Halley, a song and
patter duo whose material is highly acceptable ; the
Stanley twins, a dancing team of much ability ; Harry
and Dorothy Dixon, eccentric dancers with a flair
for comedy ; Helen Nafe, dancer, and the Fred Evans
ensemble. Phil Davis, an escape artist, is an added
attraction. Spor, who took Davis’ place last week,
does little individual entertaining, but he keeps the
6how running smoothly at all times and has created
a good impression here.
Des Moines Paramount
Week Ending April 4
Entertainment featuring five acts of vaudeville and
the stage band gives patrons opportunity for as many
laughs as they can manufacture to meet the demand
at the Paramount this week.
Of course Charlie Agnew and his snappy band boys
make a splendid background for the nonsense and
fun brought by the “talent.” Charlie, together with
the piano accompanist for the band, plays a duet
on a small piano decorated, the piano, we mean,
with the petite Ruby Abbott sitting on top. Ruby
6ings with the boys and then finishes her act in front
( Continued on next page column 2)
Hollywood
Tunes
(Special to the Herald-World)
HOLLYWOOD, April 8. — George Olsen
will open his night club in Culver City, April
23. Edward Beck has signed to produce the
revues.
jfc :{c
Abe Lyman and his band will open an en-
gagement at the Carthay Circle here for the
world premiere of “All Quiet on the Western
Front.’’
* * *
Elsie Janis and Jack King have written “I’m
True to the Navy Now,’’ which Clara Bow
sings in “Paramount on Parade.” The Bow
number is the last to be filmed.
* * *
Vincent Youmans has written “To the One
I Love,” “Love Is. Like a Song” and “Say Oui,
Cherie,” for Gloria Swanson’s next, “What a
Widow.” Lyrics are by George Waggner and
J. Russell Robinson. The numbers will be
published in advance of the release of the film.
* * *
“Give me about six more yards of that
music,” shouted Luther Reed during a rehear-
sal of R K O’s “Dixiana.” That request marks
an innovation in the art of composing music.
During rehearsals it was found that the song
theme ran out before the players finished their
lines. Max Steiner, musical director, is lucky
that he knows something about tailoring.
* * *
Ten songs are heard in R K O’s “Cuckoos.”
Four were written for the film and the re-
mainder are from the footlight version of the
original “The Ramblers.”
* * 5^
Paul Whiteman is recording “A Bench in
the Park,” “Happy Feet,” “Song of the Dawn,”
“Monterey” and “My Ragamuffin Romeo” for
Columbia. Milton Ager and Jack Yellen
wrote the first three and the other two are
by Mabel Wayne and Jack Rose. John Boles
sings “Monterey” and “Song of the. Dawn”
for Victor. George Olsen is also doing the
same two numbers for Victor.
* * *
Earl Burtnett and his Biltmore orchestra
are recording all of them with instrumental
and vocal selections for Brunswick. The songs
were first played in “King of Jazz,” and the
records will be released with the picture.
Hi ^ Hi
Harry Tierney is the composer of a new
musical comedy with a war background. “Half
Shot at Sunrise” is the title and Bert Wheeler
and Robert Woolsey are featured.
* * *
Special dance instructors were engaged to
teach hundreds of extras the polka dance at
United Artists this week. The sequence is in
D. W. Griffith’s “Abraham Lincoln.”
MADAME OCTAVE.
Organ Slide Prepared for
“Hold Everything’*
Sam Lerner, special service director for De Sylva,
Brown and Henderson, publishers of the score of
"Hold Everything,” Warner Bros. Vitaphone spe-
cial which opens at the new Hollywood theatre on
April 17, has prepared a special slide featuring a
hit song in the picture, "Sing a Little Theme Song."
It is expected that this 6lide will form the cen-
tral feature in an organ presentation for the use
of organists who work favorite theme songs into
their programs. To date fifteen metropolitan organ-
ists have placed requests for the "Sing a Little
Theme Song” slide.
66
EXHIBITORS HERALD-WORLD
April 12, 1930
Before the Mike
STAGE SHOWS
( Continued, from page 65, column 2)
Chauncey Parsons, well known tenor, heard weekly
on the Yeast Foamers’ program, conducted by
smiling Harry Kogen, was recently chosen
by WENE as musical emmisary of his
native state, Colorado.
* * »
Josef Koestner, famous orchestra conductor, heard
on many net work programs, including Conoco
Adventurers, Armour and Williams Oilomatics,
is a Bavarian by birth and studied with
some of the greatest masters of Europe
before coming to America.
» * *
Coon-Sanders, famous dance orchestra, who used to
keep lovers of peppy music up beyond sandman
time back in the early days of radio when
they were known as the Kansas City
Night Hawks, are now playing each
Tuesday night on the "Florsheim
Frolic” via the NBC.
*
Fred Waldner, one of radio’s lyric tenors, heard on
many chain programs from this territory, is an-
other Kansas City product who has made
good on the “big time." Although still
a student at Northwestern Univer-
sity, he is one of the best loved
radio singers.
# # #
Ted Weems continues to draw the crowds at A1 Quod-
bach’s Granada Cafe, with his marvelous music
heard every evening over WBBM — Gene Ar-
nold, of the well-known radio trio.
Chuck, Gene and Ray, was reecntly
promoted to the position of pro-
gram director of station WENR
under the direct supervision
of Morgan Eastman
* * *
Clem and Harry have transferred their original pro-
gram of Riddles and Grins from station WLS to
WBBM — Were I to be caught napping, I
would no doubt lose my job, but Louis
Panico, the popular Canton Tea Garden
Orchestra leader, heard from KYW
daily, finds that an afternoon nap
keeps him in trim for those
noon and night sessions.
* * *
Howard Nuemiller informs me that the new 6tudios
of station WENR will have their formal opening
to the general public in about two weeks. They
will be located in the new Civic Opera build-
ing at the foot of Wacker Drive and Madi-
son street — Frank Westphal, who seems
to be an Insull fixture (not electrical)
will continue to direct the studio
orchestra.
# * *
Frank Sylvano, who made an instantaneous euccess
at the opening of the new Cinderella Cafe re-
cently, can be heard over WCFL, the Chicago
Federation of Labor station. I understand
that Jimmy Petrillo wired Frankie (who
had just joined the union) to DUE his
best — Lloyd Huntley and his College
Inn orchestra change wires when
they move to the Congress Hotel,
WBBM to KWY.
* * *
Amos an’ Andy, radio’s favorite characters, heard
each night except Sunday over National Broad-
casting Stations, are considered so valuable
by the sponsors of their program, the
Pepsodent company, that it has in-
sured their lives for a million
dollars. Besides being the high-
est paid radio artists this
makes them the most
highly insured
* * *
Bobby Mellin
of the footlights with the band assisting. This takes
well and gives Charlie another chance to display his
diversified abilities.
Hubert and Dyer, tumblers, excite plenty of laughs
with their chair and table stunts and their inter-
spersed nonsense. Lou Parker and Edith Davis fur-
nish some snappy singing and dancing duos, with
Miss Davis capping all with a well executed tap
dance on her toes.
Racing down the aisle shouting his head off at
Charlie Agnew, comes the irresistible Roy Cummings,
booked as a sensational comedian and a thunderbolt
of happiness. This young man and his partner made
whoopee extraordinary while they are on the stage,
with Cummings presenting some original business
with a drop curtain. This act brought much and
prolonged laughter. Some of the jokes could have
been omitted and should have been for those who
like their jokes clean.
“Their Own Desire” with Norma Shearer, is the
feature picture. A news reel ends the bill.
San Francisco Fox
Week Ending April 3
The stage attraction at the Fox seems rather short
this week and for the first time comes on immediately
following the musical apertif which Walt Roesner
has seen fit to term “Tender Interlude.”
This musical offering by the Fox orchestra is made
up of Victor Herbert airs and presented with a scenic
background representing the glories of the rising sun.
A solo number by the first violinist adds charm to a
most effective concert.
Ruth Silver, whose voice proves as attractive as
her appearance, comes before the curtain and sings
an original song having to do with an important
question, the length of women’s skirts. When the
curtain goes up it reveals three enormous skirts form-
ing a background for the act and these skirts in turn
are pulled up to reveal three pairs of shapely — limbs.
Fifteen girls come out in groups of five, with long,
short and medium length skirts, each group present-
ing a dance. The girls carry enormous colored fans
of ostrich feathers and make an effective picture.
Neil Castagnoli performs on saxophones shaped like
more melodious instruments and his jazz offerings
seem to follow too closely the entrancing music of
Victor Herbert.
Julia Curtis follows with a clever ventriloquistic
act that fools most of her audience for a time. Two
members of the orchestra go up on the stage to
assist her and go through the motions of singing as
she looks on approvingly. One sings operatic selec-
tions and the other a hotsy totsy song. They work
their mouths as effectively as the more conventional
dummies. Miss Curtis then imitates prominent ar-
tists in animal fashion, Diamond Lil as a cat, Harry
Lauder as a monkey and Texas Guinan as a parrot.
The Fanchon and Marco Girls then come on the
stage in a 6tilt act, clad in showy attire, with trou-
sers and high hat. The stilts are in three heights
and some novel effects are secured in the drill and
dance evolutions that follow. The precision with
which they move makes this part of the act an out-
standing one. The offering comes to a close with
Neil Castagnoli making his appearance on etilts
higher than any of the others and making the flies
flutter with his raucous upturned saxophone.
Milwaukee Wisconsin
Week Ending April 3
A sprightly and novel Fanchon & Marco Idea
greets Wisconsin theatregoers this week in “Hot
Dominoes.” The Twelve Dominoe Darlings open the
bill with a snappy dance number attired in com-
bination black, white and red costumes with long
black shoes and black gloves with wooden palms
to help keep time with the band.
Dexter, Webb and Diaz strum some lively tunes
on their banjos including “Painting the Clouds With
Sunshine.” As a finale, the female member of the
troupe, who by the way, is an excellent dancer, steps
her stuff to “Stars and Stripes.”
Hart-Whitestone and Polly introduce Polly to tha
audience, who promptly sings the scale and engages
in several other bits of polly-talk. A bit of burlesque
acrobatics by the two boys aided by a concealed rope
brings a hearty laugh from the audience.
"Happy Days Are Here Again” played by the
band and sung by Roy Dietcrich is followed by
“Should I,” sung only as Roy can sing it.
Paul Mall lends a bit of color to the Idea by a
lively song made up of bits from popular and past-
popular hits which goes over big with the audience.
A background setting of a smiling mouth showing
the white teeth then opens to allow the chorus,
garbed in black and white costumes to come down
stage. They go into their songs and dance and are
again followed by Paul who does some stepping and
wisecracking.
For the finale the chorus does a chicken number
dressed in rooster costumes which is interspersed with
the enchanted forest bit at which time various gro-
tesque and humorous puppets, light and sparkling
against a black background, are put through their
funny antics. The entire Idea is capably done and
very well staged.
Philadelphia Earle
Week Ending March 28
The stage show “Laff Along” at the Earle this
week was a round of hilarious comedy, with Bob
Hall acting as master of ceremonies. He possesses
the happy faculty of making the audience forget
where the footlights begin without resorting to wise
cracking and slapstick tactics and they responded in
great style.
The Littlefield Dancers dressed as clowns and
Pierrettes danced through hoops as a girl in black
whirled and revolved among the dancers. Lou
Schrader’s stage band, the Earletonians, contributed
some spirited music.
Cecelia Blair, acrobatic dancer, gave an exhibi-
tion of gymnastic stunts, such as twisting herself
into a hoop backwards and rolling across the stage,
slow tempo contortions and other feats which brought
her a great hand.
Comedy was supplied by Prof. George E. Wilson,
who imitated a German pianist with a lot of slap-
stick comedy. His partner contributed some dis-
cordant singing and the only redeeming feature of
the act was Wilson’s final playing of the “Sex-
tette” from “Lucia.”
The antics of the “Runaway Four,” late of Earl
Carroll’s Music Box Revue, stopped the show. These
four appeared first in rags and tatters, dancing,
singing and pantomiming apparently not special-
izing in anything but so clever at all kinds of funny
stunts that they kept everybody in an uproar. A
quick change and they appeared as sailors, rollicking
and tumbling and putting their act over with a
naturalness and spontaneity that caught the fancy
of the audience. An imitation of a monkey and
a burlesque dance to the air of “Spring Song” were
particularly well done. They were recalled five
times, each time responding with original bits of
comedy.
Bob Hall then called a member of the stage band
to the front and he proved to be a master of the
violin, holding it like a cello and playing familiar
airs from various operas. Bob Hall then sang
"Puttin’ on the Ritz” as he put the Littlefield Danc-
ers through their paces in groups of four, each
group appropriately dressed, dancing the Charleston,
St. Louis Blues, Black Bottom and “Moanin’ Low,”
while Cecelia Blair danced "The Little Yellow Dog.”
In the finale the ballet in tights and military hats
appeared playing drums and accompanied by the stage
band in a stirring march.
Oklahoma City Orpheum
Week Ending March 28
R K O big time vaudeville continues to please
“ ’em” at the Orpheum, the present bill the follow-
ing vaudeville stars, and all were good. Ed and
Tom Hickey, who were two elegant gentlemen.
Duncan Collies, the canine actors who did their
several stunts in a very satisfactory manner.
Marie Hartman in “Before and After,” a very
funny matrimonial song farce. Ruiz and Bonita,
South America’s foremost artists, in their dances
supreme, with their novelty quartette, and on the
screen was Fox News and the feature picture, Mae
Murray in Peacock Alley, a Tiffany production.
Fanchon and Marco’s Screenland Melodies featur-
ing Karavaeff-Lamberti, with Franklin and Warner.
Robert McCloy, Everts and Lowry, Sherry Louise.
Lucille Iverson. Jack and Betty Welling and the
Sunkist Beauties, followed on the screen with Fox
News and the feature picture "Troopers Three,” a
Tiffany production.
UNIFORMS ATTACHES COSTUMES BROOKS £
April 12, 1930
EXHIBITORS HERALD-WORLD
67
UP DOWN
GALLEY o
Hello Everybody — I’ll have to start out this week
by making an explanation of the 6witch-in cuts in
last week’s columns. I can not say anything harsh
about the printer, because he will undoubtedly raise
the devil with this column if I do, so I will explain
it as a "printergraphical error,” and let it go at
that.
« * *
The public seems to be getting quite a kick out
of seeing the M G M short subject called “The Song
Writers’ Revue.” In it are featured most of the
well-known song writers who are responsible for
many current hits.
* * *
Jack Benny acts as master of ceremonies and gen-
eral cut-up, while bits are played by the following
writers: Fred Fisher, Ray Egan, Gus Edwards,
Dave Dryer, Roy Turk, Fred Allard, Naceo Herb
Brown, Arthur Freed and Dave Snell. The punch of
the picture is the writing of a popular song, spon-
taneously.
* * *
Mr. Louis Bernstein, president of the firm of
Shapiro, Bernstein & Co., took a flying trip to At-
lantic City to hear the songs, which his firm has
the score in, of “Jonico,” a new musical comedy
soon to play New York. The day he returned, he
left for California with Mr. Gene Buck, president
of Authors and Composers, to hold a meeting of
members writing on the west coast. Mr. Bernstein
is vice-president of the league.
•» # *
Sam Ward, w. k. song writer and special ma-
terial man, formerly with Berlin’s and lately in the
special service department of M. Witmark and Sons,
has been promoted to the managership of the de-
partment and is now to have full charge of the
Organ and Slide Department of Witmarks. He is
replacing Jimmy Clark, who through his tireless
efforts and good work has been promoted and going
into new fields for Warner Brothers.
* * *
They say one should never mix business and love,
but S. Weiner, J. J. Loeb and Joe Santly don’t be-
lieve it, because they have recently completed a
number called, "Since I Made a Business of Love,"
which Santly Bros, are publishing. This certainly
is a new idea in a "love” song, but it sure sounds
like a good one.
ft ft ft
Everyone seems to be writing songs ; now I find
two boys, one a sound checker, the other an usher,
who have been busy in their spare time writing
popular song6. Their numbers are “Why Do I ?,”
“When Someone Loves You” and "You’re All the
World to Me.” They are Jack Knebel and Eddie
James, both employed by Warner Brothers’ Beacon
theatre, New York City, and after hearing these
numbers it is no more than right to mention that
Warner Brothers have two potential song writers
on the loose.
* » *
Santly Bros., who have just celebrated their first
anniversary, and in the short space of a year have
sold over a million copies of sheet music, and have
had their numbers recorded hundreds of times by
most mechanical companies, have grown from a
small four or five men firm into a firm with rep-
resentation everywhere. They have been the pub-
lishers of a number of songs that have obtained
international recognition. Their latest is “I Never
Dreamed,” and is the hit song of the English revue,
“Will o’ the Whispers,” which is now playing in
London.
• * *
Bob West, the greatest showman-organist in the
world, and incidently the boy responsible, directly
and indirectly, for a great many organists being
featured here in the east, is no longer with the
Paramount-Publix Corp. Bob is now being fea-
tured (in a big way) just across the street from the
Brooklyn Paramount, at the Fox, and from the way
the house was packed at his first performance it was
conclusive proved that West is a great box-office
attraction.
ORGAN SOLOS
Ted Mcyn (Jamacia, New York, Valencia), who
was guest organist at this house for the past week,
presented an original solo, in which he offered a
varied program of classical, jazz and community
singing numbers.
As organ rose, Meyn pleasingly played, “Happy
Days are Here Again,” then orally, via mic, an-
nounced his program. Opening with a classical
number, "Arabian Nights,” which he played in a
masterly manner, Meyn then went into a “hot,”
"nigger blues” arrangement of “Big Man from the
South.” (Incidentally Ted Meyn plays blues like
no other organist this reviewer has ever heard.)
The first slide of this solo, announced “^erybody
Sing,” and this audience surely did respond. The
numbers played and sung were “Happy Days Are
Here Again,” “Should I” and “Sunnyside Up.” A
trenmendous reception was accorded him at the
finish of this solo.
Will Gilroy (New York, Proctor’s 86th St. thea-
tre). A slide, announcing “Sing Away the Blues with
Will Gilroy,” was used as the title of this pleasing
solo. This 6olo was, fundamentally, a sing con-
test between the boys and girls in the audience, and
opened with a special version chorus of “Happy
Days are Here Again,” followed by an old favorite,
“Schnitzel Bank,” to which the girls sang one line
and the boys followed with the next. After this
contest, the following songs were sung by both sides:
“Meet Me Tonight in Dreamland,” “Watching My
Dreams Go By,” "Painting the Clouds with Sun-
shine," “Cryin’ for the Carolinas” and “Let Me Call
You Sweetheart.” This is Gilroy's first appearance
at this house in a long time, and this audience
proved they had not forgotten him, by giving him
a very fine reception. He is henceforth to rotate
each three days between this house and Proctor’6
58th St. theatre.
Fred Kinsley (New York Hippodrome) presented a
novel and original organ solo this week in his
“The Singing Poll.” Through a “mic” attached to
organ Kinsley announced a poll that a national
magazine was printing on the pros and cons of
Prohibition, and that this audience could have their
own poll on this question by singing songs, the
best singing to win the vote.
Those for enforcement 6ang “Have a Little Faith
in Me.” Those for modification sang "Should I.”
and those for repeal sang "Happy Days are Here
Again.” Each division had their own banners and
the operators were to judge the winners. Everyone
joined in the spirit of the solo and lustily sang for
their sides. The “Repeals,” incidentally won and
joined in singing a second chorus of “Happy Days,”
which closed this interesting solo. During the solo
it was interesting to note how the audience ap-
plauded their own sides and really took the poll
seriously.
Lou Frechette (Pottsville, Pa., Capitol) guest
organist presented a special St. Patrick’s Day slide
version called “Hello Everybody.” The organ was
beautifully decorated for the occasion with green
carnations and shamrocks against a white back-
ground of pleated muslin. As Lou opened playing
“Garry Owen,” green spotlights flooded the console
giving a striking effect. Gag slides were used, in-
troducing a chorus of each of the following tunes :
"What Do I Care,” an aria from “Faust,” "My
Wild Irish Rose.” “Miss You” and “I’ve Got a
Feeling I’m Falling.” Lou’s stunt earned a hand
that would be complimentary to any guest.
Herbie Koch (Paramount Des Moines) did a smart
stunt at the Des Moines Paramount when he ensconced
himself behind what looked like prison bars erected
in front of the organ. The stunt, explained on the
screen with slides, showed Herbie in for life unless
the audience loosened up and sang with him more
lustily than usual. The fans took the cue and re-
leased Herbie from prison. Of course he used parts
of the old "Prisoner’s Song” and several popular
melodies in working out the sequences.
Glen Shelley (Tebbetts’ Oriental, Portland. Ore.)
scored again with a musical novelty using the clos-
ing item of the Toreador song from "Carmen,” with
Lawrence Tebbett. Metropolitan opera baritone as
soloist. Shelly played the accompaniment on the
Wurlitzer, entailing some clever manipulation on the
part of the organist, to start on the dot with phono-
graph record. Followed with encores throughout the
week using Suppe overture “Light Cavalry," "Sol-
dier’s Chorus” from Faust, "On With the Play” from
"Pagliacci” and "My Heart at Thy Sweet Voice”
from "Samson and Delilah.” Organ solos given in
conjunction with showing of George Arliss’ "Disraeli."
BEST SELLERS
Week Ending April 5th
No. i
“When It’s Springtime in the Rock-
ies”— (Villa Moret).
No. 2
“Should, I?” — (Robbins Music Corp.).
No. 3
“Cottage for Sale” — (De Sylva, Brown
& Henderson)
No. 4
“Stein Song” — (Carl Fischer).
“Happy Days Are Here Again” —
(Ager, Yellen & Bornstein).
No. 5
“I’m Following You” — (Irving Berlin).
“Crying for the Carolines” — (Remick
Music Corp.).
"Beside an Open Fireplace” — (Santly
Bros. Inc.).
No. 6
“Under a Texas Moon” — (Remick
Music Corp.).
“One I Love Just Can’t Be Bothered”
— (Leo Feist).
“If I Had a Talking Picture”— (De
Sylva, Brown & Henderson).
No. 7
“There’s Danger in Your Eyes” — (Irv-
ing Berlin).
“Singing a Vagabond Song” — (Santly
Bros. Inc.).
“Hanging on the Garden Gate” —
(Witmark & Sons).
“With You” — (Irving Berlin).
“Chant of the Jungle” — (Robbins
Music Corp.).
“Aren’t We All” — (De Sylva, Brown
& Henderson).
“Sunnyside Up”—(De Sylva, Brown
& Henderson).
“What Is This Thing Called Love” —
(Harms, Inc.).
“LAZY LOUISIANA MOON” — (Donaldson, Doug-
las & Gumble) — A number that really looks like a
big hit. This writer, one of America’s best, has
another big song here. Looks like a quick one too.
The melody is written as a waltz. By Walter Don-
aldson.
f. *
“STEIN SONG” — (Carl Fischer Music Co.) — This
number, which is the University of Maine song, was
taken up in the East by Rudy Vallee and looks
like it will sweep the country. Music by E. A.
Fenstad, Arr. by A. W. Sprague, words by Lincoln
Colon rd.
* * *
“ON THE SUNNY SIDE OF THE STREET*’—
(Shapiro, Bernstein & Co.) — The big song in the new
Lew Leslie Revue now playing in New York. These
writers can sure hit on ideas and this number is
written up great and ought to be a big song. Lyric*
by Dorothy Fields, music by Jimmie McHugh.
ft ft ft
“ALONE WITH MY DREAMS”— (Leo Feist, Inc.)
— A love sick Romeo sing6 to his loved one. Two
able writers have written a real good song here.
Commercial too. Words by Gus Kahn, music by
Harry Archer.
• • •
“A COTTAGE FOR SALE” — (De Sylvia, Braown
& Henderson) — The lyric of this number is a classic,
in fact, one of the best written in a long time.
What a story it tells. The melody is simple and
easy to remember. Look for this song to be a big
hit. Lyric by Larry Conley, music by Willard Rob-
ison.
# • *
“I’M LOOKING INTO HEAVEN (When I’m Look-
ing in Your Eyes)” — (Shapiro, Bernstein & Co.) —
As the title denotes, the boy is head over heels in
love. A pretty song with a fox trot melody that is
danceable. By Howard Johnson, Robert King and'
Jack Glogau.
68
EXHIBITORS HERALD-WORLD
April 12, 1930
CLASSIFIED
Advertising
Ten cents per word, payable in advance. Minimum charge,
$1.00. Copy and checks should be addressed Classified Ad Dept. 301
Exhibitors Herald-World, 407 So. Dearborn St., Chicago, 111.
The Recognized National Classified Advertising Medium
Sound Equipment Bargains
DEVRY 16mm Portable talking picture machine,
four reels film with records like new. $175.00. Film
speedometers $15.00. Large Mercury Arc rectifiers
with tube $75.00. Two Simplex projectors like new
$700.00. Two Powers 6B perfect $600.00. Two Strong
lamps demonstrators $300.00. Large half size lenses
$25.00. Mazda regulators $37.50. Large $170.00 ex-
haust fan perfect $45.00. Metal 16" large hub reels
$2.00. 1000 feet new heavy cable make offer. Arc
lamp mirrors 7" with hole in center $6.00. Synchro-
nous motors for heavy machines $50.00’. 54 H.P.
variable speed motors $27.50. Sound screens a foot
60c. G.E. low intensity generator $175.00. Two Pow-
ers 6B bases complete $150.00. Write or wire us your
needs. Twenty years in the theatre supply business.
You take no chance when you order from the Western
Motion Picture Co., Danville, Illinois.
Miscellaneous
HOT SAX — TRIOS, RHYTHM Choruses, Special
Arrangement. Address Charles Raymond, 2729
South Springfield, Chicago, 111.
HAVE DISTINGUISHED ADDRESS, $5 at 503
Fifth Ave., Room 308, New York, N. Y.
THEATRE LOBBY FRAMES, manufacturer to
you. Low cost. Address, Gem Frame Co., 2805
Brigton, Kansas City, Mo.
TRAILERS ON ALL FEATURES. Reasonable
rentals. Address Worldscope Service, Box 4673, Kan-
sas City, Mo.
CLOTH BANNERS $1.25, 3x10, ANY wording.
Paper, 50c. Scenery. Address Salmon Bros., Inde-
pendence and Prospect, Kansas City, Mo.
Stationery
“NEARGRAVURE” (“Neargravurembosso” plate-
less embossing) processes. Special Neargravure 250
envelopes, 500 8)4x71/;" letterheads $3.33, or 854x11'
$4.44, postpaid. Sollidays, EXH-124, Knox, Indiana
Equipment for Sale
HOLMES PORTABLE PROJECTORS— Partners
disagree; must sacrifice 2 new machines four weeks
old, at $175.00 each. Address Ed. Tieman, Box 155,
Blue Island, 111.
MOVIETONE SOUND TRACK MASKS FOR
POWERS PROJECTORS, $6.00 per pair. Satisfac-
tion guaranteed or money refunded. Address Preci-
sion Mask Co., 4026 West Florrisant, St. Louis, Mo.
FOR SALE— TWO KERSTEN 12 FOOT TALKIE
HORNS with units. Bargain. $25.00 for the pair.
Address Walter Hohlfeld, Elite Theatre, Greenleaf,
Kansas.
2— REBUILT SIMPLEX MACHINES, Double
bearing intermittent movements, with five-point ped-
estals at $450.00 each; 2 — Peerless Low Intensity
Lamps, in first-class condition, at $175.00 each. Ad-
dress Box 481, Exhibitors Herald-World, 407 S. Dear-
born St., Chicago, 111.
MOVIE-PHONE SOUND ON FILM TALKING
EQUIPMENT complete, for Powers 6A or 6B. Used
two months, lost lease. Will sell for $675.00 cash,
Address Liberty Theatre, Holbrook, Arizona.
TWO ALMOST NEW, LARGE RACON ARC
COLUMN Horn Speakers complete with Giant Dy-
namic Units. Address Clearfield Amusement Co.,
Clearfield, Pennsylvania.
BEAUTIFUL SCREEN SETTINGS, WALL DEC-
ORATIONS, SCENERY. Send dimensions for cut
rates. Address Enkeboll Scenic Concern, Omaha,
Nebraska.
“CAN YOU INSTALL YOUR OWN SOUND?”
Others have at a great saving. Detailed prints and
photographs are furnished. Write for prices and
terms. Address The Lifetone Co., Oregon, Illinois.
SOUND MIXER, Makes all dialogue clear, 6harp,
takes out mushy, barrel-like bass tones, sweetens sour
music. $25.00. One week’s trial, terms $5.00 down.
Address Service-On-Sound Corp., 1600 Broadway,
New York, N. Y.
MOTION PICTURE TALKING EQUIPMENT,
complete outfit, like new, cheap. Address F. W.
Butler, 1736 Monroe St., Chicago, 111.
"THE TALK OF THE TALKIES” synchronized
reproducers, new nineteen-thirty models for sale OR
LEASE at $5.00 a week! H. D. Laughlin, The Life-
tone Company, Oregon, 111.
BIG BARGAINS in rebuilt Simplex Powers 6-B
and 6-A motiograph machines, all motor driven, in
guaranteed condition, as well as used low intensity
arc reflector lamps with or without machines at
reasonable prices. Big stock of rebuilt exhaust and
oscillating fans for AC and DC current. Generators,
all makes, ticket selling machines, film containers, all
at bargain prices for immediate shipment. Write for
bargain list. Address Illinois Theatre Equipment
Company. 12-14 East Ninth street, Chicago, Illinois.
THEATRE EQUIPMENT, new and used. Opera
chairs, projectors, screens, generators, rectifiers, re-
flecting arc lamps, etc. Write for bargain list and
catalogue. Address Movie Supply Co., 844 Wabash,
Chicago.
FOR SALE — Reflector Arc Lamps and accessories,
also guaranteed rebuilt Powers 6-A and 6-B and Sim-
plex Heads. Best prices. Write Joseph Spratler,
12-14 E. Ninth St., Chicago, 111.
Stage Lighting
BALLROOM AND STAGE LIGHTING Effects—
Motor-driven Color Wheels, Crystal Showers, Spot-
lights. Address C. Gowie, 253 W. 14th St., New
Vork, N. V.
Theatre Wanted
THEATRE WANTED— BUY OR LEASE— With or
without sound. Central or Western States preferred.
All details first letter by Easter. Address B. J. Vought,
Palace Theatre, Crown Point, Indiana.
WANTED TO BUY OR LEASE Paying Theatre
Sound Equipped. Organ. Population not less than
3,000. Address Box 479, Exhibitors Herald-World, 407
S. Dearborn St., Chicago, 111.
Theatres, Notice!
GRAB-BAGS FOR THE KIDS Saturday afternoon.
Candy and a prize in every bag. Get the kids in the
show in the afternoon and away from the show at
night. These go over big and different each time.
500 for $12.00. Cash with order. Immediate ship-
ment if check is certified. Address Goodbody, 72 Van
Bergh Ave., Rochester, New York.
Managers' Schools
WANTED THEATRE EMPLOYEES to learn
modem theatre management and theatre advertising.
The Institute’s training leads to better positions.
Write ior particulars. Address Theatre Managers
Institute, 325 Washington St., Elmira, N. Y.
Help Wanted
I HAVE A POSITION OPEN at once for a good
SOUND PROJECTIONIST on Motiograph machines,
I prefer a married man, this is a seven day town
with one matinee and pays $30.00 per week. Address
Jerome Rieth, Mgr., Apollo Theatre, Princeton, III.
Positions Wanted
PROJECTIONIST — One and one-half years experi-
ence on silent pictures, wishes to learn sound projec-
tion. Operates Powers machines. Age 16, will furnish
references. Address Box 482, Exhibitors Herald-
World, 407 S. Dearborn St., Chicago, 111.
LOBBY ARTIST AND PUBLICITY MAN De-
sires permanent position. Ten years experience with
Exchange and Theatre. Write Box 480, Exhibitors
Herald-World, 407 S. Dearborn St., Chicago, 111.
,™^™E MANAGER WISHES TO NEGOTI-
ATE W1IH small chain or independent theatre. Ex-
changing references. Seventeen years as owner and
manager of theatres, salary and percentage. Address
Box 478, Exhibitors Herald-Herald, 407 S. Dearborn
St., Chicago, 111.
DESIRE — POSITION AS Manager or Advertising
Man. Honest and Reliable. Address Thomas Myers,
Stuart, Iowa.
SOUND PROJECTIONIST — Non-Union but will-
mg to join. References. Go anywhere. Address
Irvin S. Layton, 107 S. West St., Angola, Indiana.
MR. EXHIBITOR: LOOKING FOR SOME-
THING DIFFERENT IN ORGAN SOLOS? I
HAVE IT! Eight years experience any style of
solos. Can be billed as an M. C. Singing Organ-
ist. Will go anywhere. Address Box 476 Exhibi-
tors Herald World, 407 S. Dearborn St., Chicago,
SOUND PROJECTIONIST — Non-union, Simplex
projectors. References, will go anywhere. Address,
Box 474, Exhibitors Herald-World, 407 S. Dearborn
St., Chicago, 111.
EXPERIENCED AMUSEMENT ADVERTISING
AND PROMOTION MAN, CAPABLE OF OPER-
ATING SMALL HOUSE. Well educated, refined,
gentile, married. Box 462, Exhibitors Herald- World,
407 So. Dearborn St., Chicago, Illinois.
ATTENTION THEATRE OWNERS. Specially
trained managers, theatre advertising men, theatre
service men, available for employment at short notice.
No service charges. Address Theatre Managers In-
stitute, 325 Washington St., Elmira, New York.
ATTENTION THEATRE OWNERS — Specially
trained managers, assistant managers, advertising men,
service men, available for employment at short notice.
Address Theatre Managers Institute, 325 Washington
St., Elmira, N. Y.
Equipment Wanted
WANTED— GOOD UPHOLSTERED Chairs. Ad-
dress Ben Brinck, West Point, Iowa.
HIGHEST PRICES PAID for used motion pic-
ture machine heads. Address Guercio & Barthel,
1018 S. Wabash Ave., Chicago, 111.
WANTED— POWERS 6A STAND COMPLETE
with Lower Magazine; must come cheap. Address
Lyric Theatre, Carlisle, Kentucky.
WANTED — Peerless or Simplex projectors, also
Strong reflector arc lamps. State price, condition
and number of machines. Will pay cash, or one
third down and balance C.O.D. Address Box 337
Exhibitors Herald- World, 407 S. Dearborn street
Chicago, 111.
HIGHEST PRICES paid for used opera chairs,
projection machines, etc Address Movie Supply Co.,
844 Wabash, Chicago, 111.
ADDITIONAL
CLASSIFIED ADVERTISING
ON FOLLOWING PAGE
April 12, 1930
EXHIBITORS HERALD-WORLD
69
( Continued, from preceding page)
Theatres for Sale or Rent
250 SEATS — EXCELLENT Sound-on-Disc. Nice
interior. Town of 1,100. Thirty miles from Wash-
ington, D. C. Nearest competitor twenty miles away.
Selling account other interests. Address T. Edgar
Reed, Herndon, Va.
FOUR THEATRES IN FOUR DIFFERENT
PROGRESSIVE Self Supporting Towns in Florida,
two ;n County Seats. These for sale on Satisfactory
Terms. Owner Retiring from Business. Address
Agent C. D. Maddox, Archer, Fla.
ARCADIA THEATRE BUILDING, Olney, 111.
650 seat, 3 stores, 7 offices, all rented, or will rent the
theatre alone on a good income basis. Address A.
L. Redman, Pres., 212 East Main St., Olney, 111.
CULVER THEATRE, 873 Merchants Road,
Rochester, N. Y. 300 to 500 seats. High class
neighborhood. Possession at once. Terms $40,-
000 for sale, or $4,000 rental per annum. Will take
back large first mortgage. Photo on request. In-
quire City Savings Bank, Albany, N. Y.
Insurance
THE BIGGEST SAFEGUARD for your business
is the sure protection afforded by insurance. BUT
insurance improperly written is itself a loss of money
to you. For ten years we have made a study of the
theatres insurance needs. Call on us or write us.
Address Jules Tuillard & Co., Room 937, 175 W.
Jackson Blvd., Chicago, 111.
Cameras for Sale
AKELEY. brand new. Write for booklet. Address
Wood, 204 Inland Bank, Indianapolis, Indiana.
Projector Repairing
SKILLED MECHANICS, specialized tools, and a
shop equipped for but one purpose can offer you
nothing but the best in repair work. That is what 1
have, and I can offer you the best in the overhauling
of your motion picture machinery equipment. One
of the oldest repair men in the territory, and serving
some of the largest houses. Relief equipment tur
nished free. For results bring your work to Joseph
Spratler, 12-14 E. Ninth St., Chicago, 111.
BEST SHOP for repairing projection machines
Prompt service, reasonable prices. Address Movie
Supply Co.. 844 Wabash, Chicago.
Chairs for Sale
BIG BARGAIN in used Opera Chairs, 600 up-
holstered, 800 veneer. Address Movie Supply Co.,
844 Wabash Ave., Chicago, 111.
OPERA CHAIRS, seats and backs for all makes,
five ply, at prices that save you money. Jobs in new
and used chairs. Address Redington Company, Scran-
ton, Pa.
1,000 used high-grade spring constructed theatre
seats covered in imitation Spanish leather. The seat*
are all brand new with metal bottom boards. Very
reasonable prices. 500 spring edge seats covered in
imitation Spanish leather made by Heywood-Wakefield
Company. 1,000 upholstered seats in imitation leather,
veneer backs. 750 heavy 5-ply veneer theatre chairs Vi"
backs. Also several smaller lots of upholstered chairs,
panel backs, at very attractive prices. We can fur-
nish you with your needs — everything for the theatre
— in the used line — at a great saving. For more in-
formation and prices, write Illinois Theatre Equip-
ment Company, 12-14 E. Ninth Street, Chicago, ILlinos.
Slot Machine Owners, Notice
JOB WANTED— HAVE HAD THREE YEARS’
experience operating Slot Machines. Can repair all
types. I am 21 years old and willing to go any-
where. Make me a proposition. Address A1 Walker,
care of Box 623, Cameron, Texas.
Film for Sale
EXCELLENT WESTERNS, $3 REEL; Powers
6 A Projectors, $125.00. Address Marshall Films,
Rome, Georgia.
Miscellaneous
FROZEN KUSTURD MACHINES— Photos, par-
ticulars now ready. Address New International
Frozen KUSTURD Machine Co., 17 East 37th St.,
Indianapolis, Ind.
w
THE VOICE OF THE INDUSTRY
LETTERS FROM READERS
Sunday Showings Win
In Wheeling, W. Va., by
Majority of One Vote
( Special to the Herald-World)
WHEELING, W. VA., April 8.— The de-
ciding vote in the recent poll for Sunday
shows here brought the total of those voting
for the measure to seven, making the final
count 7-6. Mayor-manager Beckett of _ Wheel-
ing cast the vote. Much satisfaction is being
expressed at the headquarters of the National
Association Opposed to Blue Laws, Inc.
Secretary Linn H. E. Gale of the organiza-
tion is credited with a large share of the
tactical work which resulted in the victory.
Bandits Slug Watchman
And Policeman, Then Flee
(Special to the Herald-World)
BOSTON, MASS., April 8.— Night Watch-
man George Bullock of the Columbia theatre
was knocked unconscious when he surprised
two burglars attempting to open the theatre,
safe. They made their escape without obtain-
ing any booty.
At Fall River, Patrolman Raymond Lennon,
investigating an open door at the Strand thea-
tre, came across two men attempting to open
the theatre safe in the office. In a struggle,
the officer was struck over the head and ren-
dered unconscious and the two yeggs escaped.
The safe was not opened.
Voters to Have Another
Chance at Sunday Shows
(Special to the Herald-World)
JENNINGS, LA., April 8.— The voters
of Jennings will again have the opportunity
to register approval or disapproval of Sun-
day picture shows. An election has been
set for April 22, when the citizens
will vote upon an ordinance passed by
the Commission Council which would
nullify Ordiance No. 279, which ordi-
nance prohibits moving picture and other
shows within the corporate limits on
Sunday.
Harry Farrell Dies
(Special to the Herald-World)
NASHUA, N. H., April 8. — Harry Farrell,
owner of the Tremont and Colonial theatres,
here, the State at Manchester and other thea-
tres in New Hampshire, died here last week
after a brief illness.
A Veteran Projectionist
[Picture on Page 61]
ONE OF THE OLD MEN IN POINT OF
service in this district is Peyton Burkett,
chief projectionist at the Fox Capital theatre,
Benton, Illinois.
Peyton has been grinding out film for years
and years, and the attached photo is a like-
ness of him taken some 16 or 17 years ago.
I thought it might interest some of the boys
in the field and would like to see the picture
reproduced somehow in the Herald-World.
Please be sure to return the picture after
using same inasmuch as Peyton is very proud
of it and judging from the expression on his
face in the picture he was pretty proud of the
old Powers 5. I might add that the Herald-
World is considered quite an asset by all the
'employes of this theatre including myself and
we look forward to receiving each week’s
issue. — C. W. McKean, Fox Capital theatre,
Benton, Illinois.
On Cutting Sound Films
WILL YOU, IF YOU CAN, TELL ME
why the film companies change the talkie
film prints so much? By that I mean that
every time a picture has run a few days or
weeks and you see the same subject in some
other part of this state (Wisconsin), the
picture has been cut.
I ran “Night Ride” in Two Rivers Feb-
ruary 15 and watched the picture from
beginning to end, and again on March 2S,
and both times in one of my houses, and to
me it looks like they cut about 700 feet of
film out. Now the public tell each other
what to expect to see in a picture and when
they find it cut they have a fit about it.
Why not do all the cutting before the
releasing of the film? It happens that I see
nearly all my pictures in Milwaukee, first
run, and then later run them in my houses.
And I find that it is a shame the way they
are cut. Some of them really have no sense
left to the story. I saw one feature three
times and each time I saw it it was shorter.
I had a Universal News three weeks ago
with four subjects cut off the end, but Gra-
ham McNamee still talking all about these
subjects. It really is a shame the way these
subjects are cut to almost no meaning to
the picture any more. — Aug. C. Berkholz,
West Bend theatre, West Bend, Wis.
T echnicolor Lists Five
Screen Usages for Color
(Special to the Herald- World)
NEW YORK, April 8. — Color can be em-
ployed in five ways as a medium of motion
picture expression, according to Technicolor
Corporation. The five usages of color on the
screen are as follows: Color for realism or
naturalness, color for beauty, color for dra-
matic or psychological reaction, color for sym-
bolism and color to produce illusion, involving
such consideration as steroscopic effect and
perspective.
Edward Montagne Draws
New Paramount Contract
(Special to the Herald-World)
HOLLYWOOD, April 8. — Edward J.
Montagne has re-signed for a long term as
head of the story department at Paramount.
Register Dubious Films
(From the Department of Commerce)
WASHINGTON, April 8.— The Berlin
Police Department is to make a practice soon
of publishing a register of dubious foreign
motion picture firms so as to warn German
exhibitors entering into business dealings
likely to be unsatisfactory.
70
EXHIBITORS HERALD-WORLD
April 12, 1930
w
WHAT THE PICTURE DID FOR ME
V erdicts on Films in Language of Exhibitor
Copyright, 1930
Columbia
THE MELODY MAN (AT): Special cast— March
19- 20. The first weak picture we have received from
Columbia. The story is impossible, and rather long
drawn out. Did not please more than thirty per
cent here. However, the disc recording is perfect.
Clear as a bell. First reel in technicolor very dark.
Seven reels. — E. F. Ingram, Ingram’s theatre, Ash-
land, Ala. — Small town patronage.
THE MELODY MAN (AT): Special cast— March
9-10-11. Excellent entertainment. Just the picture
for Sunday showing. If you have this bought be
sure and step on it. It will please. Recording ex-
cellent. I have played two of Columbia talking pic-
tures and I must say they both were okay. Their
recording can’t be beat. Best success to Columbia.
Seven reels. — P. G. Held, Strand theatre, Griswold,
la. — General patronage.
BROADWAY HOOFER (AT) : Special cast— March
20- 21-22. Very good musical comedy. Jack Egan
and Saxon good at singing and dancing. He is get-
ting to be very popular here. Louise Fazenda helped
out on the comedy part in role of mother. Record-
ing perfect as are all Columbias. — J. B. Carter,
Orpheum theatre, Grenora, N. D. — Small town pat-
ronage.
LIGHT FINGERS (AT): Special cast — March 14-15.
A fair mystery picture. Title full of patches. Re-
cording average. — William Bosse, Jr., LaSirena thea-
tre, Providence, R. I. — General patronage.
SONG OF LOVE (AT) : Belle Baker — Ranks with
the best of the back stage pictures. They are being
a little overdone, but Miss Baker and the boy car-
ried this one over in fine style. What few saw it,
liked it very much. Belle Baker has a nice singing
voice and that goes for the talking, too. She registers
perfectly and she is a real actress. She made a
very favorable impression on this. The first time
we have had her in anything. She should go a long
way in the mature roles of mother, her work got a
lot of favorable comment. — Columbia theatre, Colum-
bia City, Ind. — General patronage.
FLYING MARINE (TME) : Ben Lyon— March
21- 22. A part talking sound picture. Just fair. —
William Bosse, Jr., LaSirena theatre. Providence.
R. I. — General patronage.
First National
SALLY (AT) : Marilyn Miller — March 10-11-12.
Without any exception the most wonderful production
we have played since the advent of talking pictures.
This picture will please as near 100 per cent as any
picture I have seen. It is a stupendous production
with gorgeous color, fine acting, screaming comedy
and the only real dancing the screen has seen. If
you don’t make money with this picture it is your
own fault. Recording on disc unusually good.
Twelve reels. — E. F. Ingram, Ingram’s theatre, Ash-
land, Ala. — Small town patronage.
CALIFORNIA MAIL: Ken Maynard — A lot of
Western hokum, but done with lots of dash and
spirit. Better than ordinary. Six reels.— J. C.
MacKenzie, Princess theatre, Seaforth, Ont., Canada.
— Small town patronage.
LILIES OF THE FIELD (AT) : Corinne Griffith —
February 5-6. An insult to a clean minded audience.
The old “Lilies of the Field,” made in silent about
six years ago was good. Corinne Griffith, as the wife,
in the old picture, was very good. Why did she let
them make a common drunk of her. Recording very
poor. Six reels. — R. D. Carter, Fairfax theatre, Kil-
marnock, Va. — General patronage.
HOT STUFF: Alice White — March 17-18. Average
college story. Seven reels. — William Bosse, Jr.,
LaSirena theatre, Providence, R. I. — General pat-
ronage.
IN THE NEXT ROOM (AT): Jack Mulhall—
February 27-28. Very weak picture. Similar to
“House of Horrors.” Did not please our patrons.
Recording on disc very good. Seven reels. — E. F.
Ingram, Ingram’s theatre, Ashland, Ala. — Small town
patronage.
IN THE NEXT ROOM (AT): Jack Mulhall—
March 17-18-19. Just terrible. There is not an
interesting part in the whole picture. No matter
what you replace it with you can’t go wrong. There
is nothing worse made. Recording on disc rotten.
Lay off this one. Seven reels. — M. Spector, Elite
theatre. Kamsack, Sask., Canada. — Small town pat-
ronage.
Key to Sound Symbols
AT^— All-Talking
TME^— 1 Talking, Musical Score, Effects
MC Musical Comedy
O-^Operetta
ME — Musical Score, Effects (only)
DEFINITIONS: AT, a picture in which all
speaking to be observed in the essential action
is recorded, the designation including any musi-
cal score which the picture may have. TME, a
part-talking picture, the designation including
the musical score necessary in such types and
any sound effects. MC, a picture corresponding
to the type of stage production called “musical
comedies,” being extravaganzas or revues featur-
ing musical acts and dancing and with all sound
essential to the action, including dialog, re-
corded.——O, a picture corresponding to the
light operas of the sthige called “operettas.”—
ME, a picture which has a musical score, may
have sound effects, but which has no dialog.
NOTE: When no symbols appear directly after
the title, the picture was run in silent form.
LOOSE ANKLES (AT) : Loretta Young— A very
pleasing program offering that kept our patrons
laughing most of the time. Loretta Young has cer-
tainly made the grade fast, and is about ready for
stardom. Come on, Loretta, we’re pulling hard for
you. When you come to town, everybody is happy.
Recording on disc very good. Seven reels. — E. F.
Ingram, Ingram’s theatre, Ashland, Ala. — Small town
patronage.
Fox
THE LONE STAR RANGER (AT) : George O’Brien
— March 7-8. One sweet box office attraction. The
kind of picture that brings them and they like it.
Will'do plenty business. Disc recording okay. — R. A.
Wilson, New theatre, DeWitt, Ark. — General pat-
ronage.
THE LONE STAR RANGER (AT) : George
O’Brien — Can easily be classed as big from every
standpoint. Made plenty of money on this and it
pleased large audiences 100 per cent. Wonderful
scenery, good acting, excellent story and draws like
a mustard plaster. What more do you want? Seven
reels. — J. D. Warnock, Luna theatre. Battle Creek,
la. — Small town patronage.
THE LONE STAR RANGER (AT) : George O’Brien
— Everybody likes it who ever read a Zane Grey
story. Recording and photography perfect on di6c. —
Frank R. Adams, The Playhouse theatre, Whitehall,
Mich. — General patronage.
THE LONE STAR RANGER (AT) : George
O’Brien — March 14-15. A very good Western that
J. C. Jenkins
— His Colyum
The page of Jaysee Jenkins ’ com-
ments on and of exhibitors he has
met, together with his sundry and
several, but always interesting,
observations on other topics, is
found on page 55 of this issue.
Jaysee — Page 55
pleased the week-end crowd. Should go over good
with the Western crowd. Some wonderful photog-
raphy. Recording on disc good. Seven reels. — E. F.
Ingram, Ingram’s theatre, Ashland, Ala. — Small
town patronage.
THEY HAD TO SEE PARIS (AT): Will Rogers
— February 10-11. Extra good. A picture that
should please any audience. If the second night is
a proof of a picture, then this one is all right. Re-
cording on disc good. Business good. Seven reels. —
R. D. Carter, Fairfax theatre, Kilmarnock, Va. —
General patronage.
THEY HAD TO SEE PARIS (AT): Will Rogers
A box office natural. Rogers is there and over.
Supporting cast exceptionally good. Patrons are ask-
ing for another Rogers and they are going to get
it. How does that strike you. Will ? Nine reels. —
J. D. Warnock, Luna theatre. Battle Creek, la. —
Small town patronage.
ROMANCE OF THE RIO GRANDE (AT) : Special
cast — The best talking Western we have ever played.
“The Vaquero” song in it is better than the “Song
of the Rangers,” in “Rio Rita” or the “Riff Song,”
in “The Desert Song.” Disc recording flawless. —
Frank R. Adams, The Playhouse theatre, Whitehall,
Mich. — General patronage.
THE RIVER: Special cast — Not much to this one.
Did not please here. Eight reels. — Parkside theatre,
Clinton, la. — General patronage.
THE RIVER (TME): Charles Farrell— March
25-26. People were not all talking. This isn’t even
a good silent picture. Eight reels. — Dave Helbig,
Woodlawn theatre, Cheviot, O. — Small town patron-
age.
FROZEN JUSTICE: Lenore Ulric— March 23. Just
a fair program offering and not a very good choice
for my Sunday crowd. Nobody here ever heard of
Lenore Ulric, so the draw was very light and busi-
ness was off. Dandy print, but photography rather
dim. Seven reels. — O. B. Wolfe, Screenland theatre,
Nevada, O. — Small town patronage.
FROZEN JUSTICE (AT): Lenore Ulric— March
20-21-22. A real interesting story and very good
picture. Rough in spots but pleased 100 per cent.
Beautiful scenes through it. Recording on disc good.
All Fox pictures please our patrons so far. Don’t
miss this one. Nine reels. — M. Spector, Elite theatre,
Kamsack, Sask., Canada. — Small town patronage.
FROZEN JUSTICE (AT): Lenore Ulric— March
21. Our patrons were divided on this one. Some
said extra good, others said rotten. Personally I
thought it a fair program offering, with an unusual
twist. Has some thrilling moments, and a darb of
a dance hy Tom Patricola as the drunk. Recording
on disc fine. Nine reels. — E. F. Ingram, Ingram’s
theatre, Ashland. Ala. — Small town patronage.
GIRL FROM HAVANA (AT) : Special cast—
March 22-23-24-25. Just a little program picture, but
it sure packs a kick. The detective story has many
thrills and some beautiful Havana scenery pleases
my patrons. — S. B. Kennedy, Central theatre, Selkirk,
Man., Canada.— General patronage.
GIRL FROM HAVANA: Special cast — Average
program offering. Six reels. — Parkside theatre.
Clinton, la. — General patronage.
MOTHER KNOWS BEST: Louise Dresser — March
8. A nice picture. All enjoyed it. Don’t pass it up.
— F. E. Sabin, Majestic theatre. Eureka, Mont. —
Small town patronage.
LOVE, LIVE AND LAUGH (AT) : George Jessel
— Not so hot. Slow. Jessel is no Jolson. Record-
ing okay.— Frank R. Adams, The Playhouse theatre,
Whitehall, Mich. — General patronage.
LUCKY STAR (TME): Gaynor-Farrell — February
6-7-8. While only three reels talked, our people liked
this very well. They want them all talking or pure
silent. A simple story well told, by a very popular
team. Recording on disc, fair to good. Nine reels.
— R. D. Carter, Fairfax theatre, Kilmarnock, Va. —
General patronage.
SALUTE (AT) : George O’Brien — March 15-16-17-18.
Light frothy college story, with the usual football
game made more interesting by the addition of sound.
O’Brien has a marvelous voice, but how Miss
Chandler’s hysterical voice gets by is a mystery to
me. — S. B. Kennedy. Central theatre, Selkirk, Man.,.
Canada. — General patronage.
SEVEN FACES (AT) : Paul Muni— March 14-15.
Not much to it. Ordinary program. Pleased a few.
Some walkouts. Disc recording good. — R. A. Wilson-
New theatre, DeWitt, Ark. — General patronage.
April 12, 1930
71
EXHIBITORS HERALD-WORLD
MGM
NAVY BLUES (AT) : William Haines— March
19-20. Very good picture that will please all classes.
Disc recording good. — R. A. Wilson, New theatre.
DeWitt, Ark. — General patronage.
NAVY BLUES (AT) : William Haines— March
21-22. Putrid. The kind of picture that goes over
well in a red light district, but kills business in a
decent house. Gave out a number of free passes to
the Scotch element in the hope of interesting them
in talkies. They all came the first night, but after
this crude exhibition, I don’t suppose they will ever
come of their own accord. And how I was hooked
on the price. It is obvious that if the price of
talkies doesn’t come to silent levels, I will be dark
next winter, if I last till then. Recording fair at
first, but excellent the last few reels. Eight reels. —
B. R. Johnson, Orpheum theatre, Kerrobert. Sask.,
Canada. — Small town patronage.
THEIR OWN DESIRE: Norma Shearer — A pleas-
ing and entertaining picture, with a fine part for
this charming star. — Roy W. Adams, Pastime theatre.
Mason, Mich. — General patronage.
THEIR OWN DESIRE (AT) : Norma Shearer— Our
patrons liked this one very much. Norma plays her
part very well, as well as balance of the cast. Re-
cording on disc good. Seven reels. — Parkside theatre,
Clinton, la. — General patronage.
THE DUKE STEPS OUT: William Haines— A
really good picture. All entertainment. Seven reels.
— J. C. MacKenzie, Princess theatre, Seaforth, Ont.,
Canada. — Small town patronage.
IT’S A GREAT LIFE (AT): Duncan Sisters—
One that satisfied our patrons. Recording on disc not
up to M G M standard. Nine reels. — Parkside theatre,
Clinton, la. — General patronage.
HIS GLORIOUS NIGHT (AT): John Gilbert—
February 19-20. This picture was a flop for us,
largely because of its very poor recording and direct-
ing. All the players, except Gilbert and Owens,
clowned their parts and rushed their lines. It was
just no good. John Gilbert was the best one in it.
Voice included. Eight reels.— R. D. Carter, Fairfax
theatre. Kilmarnock, Va. — General patronage.
HALLELUJAH (AT) : Special cast — March 12-15.
Got by with this one, but it is no big picture for
small towns. My patrons don’t like negroes anyway.
Glad when it was over. Disc okay. — R. A. Wilson,
New theatre, DeWitt, Ark. — General patronage.
DYNAMITE (AT) : Special cast — March 5-6. This
is a big town picture which failed to do business for
me. Those who saw it liked it. Disc recording good.
— R. A. Wilson, New theatre, DeWitt, Ark. — General
patronage.
NOT SO DUMB (AT) : Marion Davies — Not so
hot. Did not seem to click. Good in spots, but there
is something decidedly lacking. Recording, sound-on-
film good. Nine reels. — J. D. Warnock, Luna theatre.
Battle Creek, la. — Small town patronage.
THE BISHOP MURDER CASE (AT) : Basil Rath-
bone — Basil Rathbone is not as good as William
Powell in the part of Philo Vance, but the produc-
tion is okay. Audience liked it. Recording all right.
Rathbone talks too fast just as he did in “The Last
of Mrs. Cheney.” — Frank R. Adams, The Playhouse
theatre, Whitehall, Mich. — General patronage.
SPITE MARRIAGE : Buster Keaton — Another of
Buster’6 good ones. Get it. Seven reels. — J. C. Mac-
Kenzie, Princess theatre, Seaforth, Ont., Canada. —
Small town patronage.
MORGAN’S LAST RAID: Tim McCoy— Ordinary
civil war stuff. Fair. Six reels. — J. C. MacKenzie,
Prineess theatre, Seaforth, Ont., Canada. — Small
town patronage.
SIOUX BLOOD: Tim McCoy — This Indian warfare
picture has a good deal better story than the run
of Westerns to hold the interest. Was well liked.
Six reels. — J. C. MacKenzie, Princess theatre, Sea-
forth, Ont., Canada. — Small town patronage.
OUR MODERN MAIDENS (ME): Joan Crawford
— February 3-4. A good silent picture, or should be
run as such. We made the mistake of using score.
A picture that pleased and did fair business. Eight
reels. — R. D. Carter, Fairfax theatre, Kilmarnock,
Va. — General patronage.
WISE GIRLS (AT) : Special cast — February 17-18.
An extra good feature comedy, yet it did not do busi-
ness for us. It may have been because the players
were not well known. But they were very good,
everyone of them. The recording was the best we
have had from MGM. Seven reels., — R. D. Carter,
Fairfax theatre, Kilmarnock, Va. — General patronage.
MYSTERIOUS LADY (ME): Greta Garbo— Good
picture, but Garbo will not draw here. — B. R. John-
son, Orpheum theatre, Kerrobert, Sask., Canada. —
Small town patronage.
SHIP FROM SHANGHAI (AT): Special cast—
March 22. A very heavy picture and with all due
respect to Metro for attempting something different
in the talkies. The recording is spotty, you will want
someone on the volume control most of the time.
Great acting on Wolheim’s part with one or two
scenes that didn’t seem quite necessary. Should
please your old Western crowd on Saturday night.
Eight reels. — G. B. Orne, Richmond theatre, Rich-
mond, Vt. — Small town patronage.
THE PAGAN : Ramon Novarro — An artistically
produced entertaining picture. But I played it during
the blizzard. Result no business. Seven reels. — J. C.
MaeKenzie, Princess theatre, Seaforth, Ont., Canada.
— Small town patronage.
TIDE OF EMPIRE: Special cast — Just fair pro-
gram quality. Seven reels. — J. C. MacKenzie, Prin-
cess theatre, Seaforth, Ont., Canada. — Small town pat-
ronage.
CHASING RAINBOWS (AT) : Special cast—
March 18-19. A box office natural. Pleased every-
body. A better audience picture than “Broadway
Melody.” Drew exceptionally well the second night.
Beautiful technicolor scenes. Reproduction on disc
good. Nine reels. — W. J. Powell, Lonet theatre,
Wellington, O. — Small town patronage.
HOLLYWOOD REVUE (AT): Special cast—
January 27-28-29. Very good entertainment of the
revue type. Our patrons liked it, and it did fair
business for us. One thing to its credit is that it
brought out Cliff Edwards and Jack Benny. Most
country people like a picture with a story. Record-
ing on disc fair. Twelve reels. — R. D. Carter, Fair-
fax theatre, Kilmarnock, Va. — General patronage.
Paramount
WELCOME DANGER (AT) : Harold Lloyd—
March 23-24-25. Sound on film. A great entertain-
ment. Good story, very funny. Star always great,
and he had fine support. I call it his best picture.
He can talk and say plenty. Gave 100 per cent
satisfaction here. — Bert Silver, Silver Family theatre,
Greenville, Mich. — General patronage.
ILLUSION (AT) : Buddy Rogers — A clever show,
with disc recording very good. Eight reels. — Lee
Brewerton, Capital theatre, Raymond, Alta., Canada.
— General patronage.
TAKE ME HOME: Bebe Daniels — I didn’t think
my people would stand for another one of these back
stage stories, but this one drew fairly well and
pleased. — Roy W. Adams, Pastime theatre. Mason,
Mich. — General patronage.
THE PATRIOT: Emil Jannings — Expensively pro-
duced, but the kind they raise H — with you for
showing. Would class it with “The Man Who
Laughs,” which I was also unfortunate enough to
book. Ten reels. — J. C. MacKenzie, Princess theatre,
Seaforth, Ont., Canada. — Small town patronage.
HALF WAY TO HEAVEN (AT) : Buddy Rogers—
March 27-28. Business good. The best all-talking
action picture we have played in sound. Not a
Western. Seven reels. — Dave Helbig, Woodlawn
theatre, Cheviot, O. — Small town patronage.
DANGEROUS CURVES: Clara Bow— Will get by.
but Clara has appeared in better. Seven reels. — J. C.
MacKenzie, Princess theatre, Seaforth, Ont., Canada.
— Small town patronage.
POINTED HEELS (AT) : Special cast— March
23-24. The biggest Sunday business we have had in
six months. This is a real all star picture, with
good song numbers in it. Six reels. — Dave Helbig,
Woodlawn theatre, Cheviot, O. — Small town patron-
age.
BEHIND THE MAKEUP (AT): Special cast— A
very good production. One that will fill the bill any
time. It is most interesting and recording on disc
is okay. So play and don’t worry about recording.
Eight reels. — W. H. Brenner, Cozy theatre, Win-
chester, Ind. — General patronage.
DARKENED ROOMS (AT) : Evelyn Brent-
March 10-11. Just another picture. No drawing
power, disc recording fair. — R. A. Wilson, New
theatre, DeWitt, Ark. — General patronage.
RETURN OF SHERLOCK HOLMES (AT) : Special
cast — March 17-18. Just another talking picture that
doesn’t mean anything. Complete flop second night.
Disc recording rotten. — R. A. Wilson, New theatre,
DeWitt, Ark. — General patronage.
THREE WEEK ENDS: Clara Bow— March 15.
Just a good program picture. Nothing to rave about.
Bow no great shakes here. — F. E. Sabin, Majestic
theatre. Eureka, Mont. — Small town patronage.
Patlie
PARIS BOUND (AT) : Special cast — I do not like
a picture of this kind. All talking and everybody
trying to talk at the same time. Just conversation
without much of a story. The interest of such talk-
ing pictures, as this one, is about over now. We
want some talking that is thrilling, music, songs,
action and pep. And excitement that will keep the
audience wide awake and waiting for more, for their
hungry craving for jazz, love, and pleasure. — Walter
Odom & Sons, Dixie theatre, Durant, Miss. — General
patronage.
OH YEAH (AT): Special cast— March 22. Very
pleasing program picture that packed them in on
Saturday. Good picture, good business and every-
body pleased. Disc recording okay. Eight reels. —
R. A. Wilson, New theatre, DeWitt, Ark. — General
patronage.
THE LEATHERNECK: William Boyd— March 22.
A darned good Saturday picture, but nobody knew it.
Business very light. I don’t see why it should have
fallen off on this one. Print not so good. The con-
tinuity was a joke. Somebody sure operated on this
with a big pair of shears. Eight reels. — O. B. Wolfe,
Screenland theatre, Nevada, O. — Small town pat-
ronage.
GRAND PARADE (AT) : Special cast — Pathe
made a lot of whoopee about this one, but somewhere
it missed fire a long way. Centainly it did not click
with my folks. They rated it as one of the poorest
pictures that we had run. That was the consensus
of the majority of those I talked to about it. Helen
Twelvetrees was splendid, but it was not the right
kind of a picture to suit this house, and we went
south plenty on it. — Columbia theatre, Columbia City,
Ind. — General patronage.
THE FLYING FOOL: William Boyd— Has a good
cast, but the scenario work is amateurish and the
result was not up to expectations. Seven reels. —
J. C. MacKenzie, Princess theatre, Seaforth, Ont.,
Canada. — Small town patronage.
THE FLYING FOOL: William Boyd— March 17.
The sound print may be a wow, but the silent print
is just another Boyd, with a few planes and some
long distance stunting. Only a program and noth-
ing extra. — F. E. Sabin, Majestic theatre. Eureka,
Mont. — Small town patronage.
MARKED MONEY: Junior Coghlan— March 26.
Have noticed some knocks on this picture, in this
department, and I think the knockers must have mis-
booked this one. All I can say is that it gave ex-
cellent satisfaction to my bargain night crowd.
Print and photography both good. While my business
was practically cut in two due to March blizzard, that
was better than I had expected. So it must have
had the power to draw them in through the storm.
Six reels. — O. B. Wolfe, Screenland theatre, Nevada,
O. — Small town patronage.
RICH PEOPLE: Constance Bennett — February 21.
A dandy picture. Beautifully made, and excellently
played. Gave satisfaction and did a nice business.
We played it silent, but it should be better in sound.
Six reels. — R. D. Carter, Fairfax theatre, Kilmarnock,
Va. — General patronage.
SAILOR’S HOLIDAY (AT): Alan Hale— March
6-7. I have seen several favorable reports on this
picture, but I cannot see how they were right. I
thought it a very poor offering, and my patrons
verified my own opinion. There is absolutely nothing
to it, I would advise you to see it before you book
it. Recording on disc fair. Seven reels. — E. F.
Ingram, Ingram’s theatre, Ashland, Ala. — Small
town patronage.
SQUARE SHOULDERS: Special cast — March 16.
Here is a dandy in silent form. Should be a cracker-
jack in talking version. Seven reels. — William Bosse,
Jr., LaSirena theatre. Providence, R. I. — General
patronage.
SQUARE SHOULDERS: Special casL-A mighty
fine upstanding and entertaining picture. It’s a
pleasure to show them like this. It drew fairly well
and pleased 100 per cent. — Roy W. Adams, Pastime
theatre, Mason, Mich. — General patronage.
THE RACKETEER (AT) : Robert Armstrong —
March 17-18. Very splendid offering, with sound on
disc good. Six reels. — Lee Brewerton, Capitol theatre,
Raymond, Alta., Canada. — General patronage.
THE SOPHOMORE (AT) : Eddie Quillan— Just
pure entertainment. The amateur show sequence
caused as much laughter as a Laurel-Hardy comedy
and that’s all the praise we can give. Disc record-
ing adequate. — Frank R. Adams, The Playhouse
theatre, Whitehall, Mich. — General patronage.
Rayart
SISTERS OF EVE: Special cast — March 19. Good
enough. Drew fairly well, and pleased a bargain
night audience. Can’t kick on these Rayarts at the
price I pay. Six reels. — O. B. Wolfe, Screenland
theatre, Nevada, O. — Small town patronage.
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April 12, 1930
EXHIBITORS HERALD-WORLD
EASY GOING GORDON: Richard Holt— March 16.
A fast moving action picture. Six reels. — William
Bosse, Jr., LaSirena theatre. Providence, R. I. —
General patronage.
RKO
SEVEN KEYS TO BALDPATE (AT) : Richard
Dix — This can easily be classed among the extra good
ones, to be played on your best days. Dix good
looking and a finished actor with excellent voice.
Mighty good direction and sound-on-film recording
is outstanding. Eight reels. — J. D. Warnock, Luna
theatre, Battle Creek, la. — Small town patronage.
RIO RITA (MC) : Bebe Daniels — It would be im-
possible to say in words what this wonderful offering
means to the screen. It is possibly the biggest enter-
tainment ever conceived on stage or screen. And you
can say what you may there is not a stage attrac-
tion that compares with it. Disc recording is not
up to standard of those productions that are being
released now. However, do not let this little thing
worry you because it is so big, everything that was
wrong is right. Fifteen reels. — W. H. Brenner, Cozy
theatre, Winchester, Ind. — General patronage.
RIO RITA (MC) : Bebe Daniels — From every stand-
point one of the greatest pictures ever made. Draws,
pleases and is wonderful. Fifteen reels. — J. D. War-
nock, Luna theatre. Battle Creek, la. — Small town
patronage.
TANNED LEGS (AT) : Special cast— March 19-
20-21. Snappy musical story that pleased the cash
customers. Ann Pennington sings, dances and that
ought to be enough. All of the cast have good
voices. — S. B. Kennedy, Central theatre, Selkirk,
Man., Canada. — General patronage.
THE DELIGHTFUL ROGUE (AT) : Rod La Rocque
■ — March 12-13-14. I have yet to hear better recording
than on this film. The picture itself is rather un-
usual in theme. Rod La Rocque, as Lastro the pi-
rate. has a great voice and dominates the film. Miss
LeRoy is also a real clever actress. Fair business.
— S. B. Kennedy, Central theatre, Selkirk, Man.,
Canada.— General patronage.
SYNCOPATION (AT) : Special cast— March 17-18-
19. A dandy musical show, with several songs put
over nicely. Music can’t be beat. Morton Downey
and girl friend put in many a laugh. You can’t go
far wrong on this one. — J. B. Carter, Orpheum
theatre, Grenora, N. D. — Small town patronage.
Tiffany
THE PARTY GIRL (AT) : Douglas Fairbanks, Jr.
— One of the best pictures we ever ran. Capacity
business. — H. W. Peery, Egyptian theatre, Ogden,
Utah. — General patronage.
PEACOCK ALLEY (AT) : Mae Murray— The
worst sound picture I have presented to date. Re-
cording poor. Story impossible, and the star hasn’t
a single redeeming quality. A leading lady is sup-
posed to have at least fair appearance and a certain
amount of personality. Now just why do producers
allow such things as “Peacock Alley” to escape from
the studios? Seven reels. — J. D. Warnock, Luna
theatre. Battle Creek, la. — Small town patronage.
THE LOST ZEPPELIN (AT) : Conway Tearle—
This one seemed to please everybody. Quite different
than the average, with plenty of punch. Sound-on-
film recording excellent. Wonderful storm scene on
board Zeppelin in clouds. Most realistic lightning
and thunder effects. Polar scenes excellent. Eight
reels. — J. D. Warnock, Luna theatre. Battle Creek,
la. — Small town patronage.
TIFFANY TALKING FEATURES: We have played
all of Tiffany Features to date and can recommend
them to any theatre. Good stories well made. Good
recording. — Dave Helbig, Woodlawn theatre, Cheviot,
O. — Small town patronage.
PAINTED FACES (AT) : Special cast — A good one
that pleased everybody. Very heavy drama with
plenty of comedy relief. Recording sound-on-film,
excellent. Eight reels. — J. D. Warnock, Luna thea-
tre, Battle Creek, la. — Small town patronage.
WOMAN TO WOMAN (AT): Betty Compson —
Dandy picture that sure did bring them in. Tiffany
getting better with every picture. — H. W. Peery,
Egyptian theatre, Ogden, Utah. — General patronage.
United Artists
EVANGELINE (ME) : Dolores Del Rio — If you
have one of the cheaper types of sound equipment
my advice to you is to leave the above named
picture alone. It lost money for me. United Artiste
pictures have been unprofitable for me the last year.
— S. H. Rich, Rich theatre, Montpelier, Ida. — General
patronage.
THE RESCUE (ME) : Ronald Colman — Only a
fair picture. Not a word spoken. Price too high. —
9. H. Rich, Rich theatre, Montpelier, Ida. — General
patronage.
COQUETTE (AT) : Mary Pickford — If you have
one of the cheaper types of sound equipment, my
advice to you is to leave this picture alone. “Co-
quette” has the worst recording we have ever re-
ceived. It lost money for me. United Artists
pictures have not clicked for me the past year. —
S. H. Rich, Rich theatre, Montpelier, Ida. — General
patronage.
THE IRON MASK (TME) : Douglas Fairbanks —
This lost money for me. — S. II. Rich, Rich theatre,
Montpelier, Ida. — General patronage.
THE AWAKENING (ME) : Special cast — This lost
money for me. — S. H. Rich, Rich theatre, Montpelier,
Ida.— General patronage.
Universal
UNDERTOW (AT) : Special cast — One of the few
Universal talking pictures that can be heard. Just
as Mary Nolan is getting good they fire her. A
rather heavy picture, well acted and directed. — Frank
R. Adams, The Playhouse theatre, Whitehall, Mich.
— General patronage.
BROADWAY (AT) : Special cast — This is a big
special. It is a good picture, with fair recording on
disc. Universal’s recording is very poor usually, but
this one is better than some of the later pictures. —
S. H. Rich, Rich theatre, Montpelier, Ida. — General
patronage.
BROADWAY (AT) : Glenn Tryon— March 13-14-15.
Another Universal 60 called special. Good enough
show, but hard to understand. Only wish Universal
would improve their recording. — J. B. Carter,
Orpheum theatre, Grenora, N. D. — Small town pat-
ronage.
HOLD YOUR MAN (AT) : Special cast — Silly.
Disc recording very good, but what’s the use? Uncle
Carl wastes more film than all the amateurs in the
country. — Frank R. Adams, The Playhouse theatre,
Whitehall, Mich. — General patronage.
HOLD YOUR MAN (AT): Laura La Plante—
This picture is fair. The recording is a little better
than most of the Universal pictures I have run, but
at that it is not so good. This year’s Universal
Complete Service Contract is surely the weeds. —
S. H. Rich, Rich theatre, Montpelier, Ida. — General
patronage.
SHOW BOAT (TME) : Special cast — March 10-11-12.
Fair show. Too high rental. Failed to gross ex-
penses. Thirteen reels. — Lee Brewerton, Capitol thea-
tre, Raymond, Alta., Canada. — General patronage.
SHOW BOAT (TME): Special cast — This is a big
special. It is a good picture with fair recording on
disc. Universal’s recording is very poor usually, but
this one is better than some of the later pictures. —
S. H. Rich, Rich theatre, Montpelier, Ida. — General
patronage.
THE LONG, LONG TRAIL (AT): Hoot Gibson—
This picture would be an average Western if the
recording, disc, could be understood. It’s just a lot
of noise that keeps your patrons upset all the time.
Two or three phonographs, or something of the kind,
are playing most of the time, which makes it im-
possible to understand the words. The same thing
applies to the Ken Maynard picture, “The Wagon
Master.” A lot of unnecessary music playing while
they are trying to talk. — S. H. Rich, Rich theatre,
Montpelier, Ida. — General patronage.
THE WAGON MASTER: Ken Maynard— Just the
same usual bunk. Six reels.— Parkside theatre, Clin-
ton, la. — General patronage.
ANYBODY HERE SEEN KELLY: Special cast—
a real old timer. Tom Moore, Bessie Love, Kate
Price and Tom O’Brien ideal in their parts. Silent
houses get this one while you can. Seven reels. —
J. C. MacKenzie, Princess theatre, Seaforth, Ont.,
Canada. — Small town patronage.
NIGHT RIDE (AT) : Special cast — Not very good.
The heavy puts it all over the star, Rudolph Schild-
kraut, for acting. Disc recording up and down, some
fair, some terrible. — Frank R. Adams, The Play-
house theatre, Whitehall, Mich. — General patronage.
MELODY LANE: Eddie Leonard — A good picture.
Should be a dandy in talking. Six reels. — -William
Bosse, Jr., LaSirena theatre. Providence, R. I. —
General patronage.
THE MISSISSIPPI GAMBLER (AT): Special cast
— March 14-15. Just a fair program picture. No
drawing card. Recording fair. Seven reels. — P. G.
Held, Strand theatre, Griswold, la. — General pat-
ronage.
THE MISSISSIPPI GAMBLER: Special cast— This
one seemed to please, although we did not receive
many comments on it. Seven reels. — Parkside thea-
tre, Clinton, la. — General patronage.
THE MISSISSIPPI GAMBLER (TME) : Special
cast — This picture is fair. Recording is a little bet-
ter than most of the Universal pictures I have run,
but at that it is not so good. — S. H. Rich, Rich
theatre, Montpelier, Ida.— General patronage.
THE SHANGHAI LADY (AT) : Special cast— The
first Mary Nolan picture. She is very good, as are
the other members of the ca6t. The story is good,
but the recording on disc is simply awful. I am
sorry that my machine will not make good with
Universal. — S. H. Rich, Rich theatre, Montpelier, Ida.
— General patronage.
THE DRAKE CASE (AT) : Special cast— This is
the only Universal picture I have played with good
recording. This shows that Uncle Carl can produce
pictures that can be understood. The story is good.
So is the picture and recording on disc. — S. H. Rich,
Rich theatre, Montpelier, Ida. — General patronage.
RIDING DEMON: Ted Wells— A good Western
action picture. Five reels. — William Bosse, Jr.,
LaSirena theatre, Providence, R. I. — General pat-
ronage.
HELL’S HEROES (AT): Special cast— One of
Universal’s specials. As usual the recording is bad.
The picture is just average. Not worth a dime more
than regular program. Most of Universal’s pictures
that I have run have been far below the other ex-
changes, both in recording and entertainment value.
This year’s complete service is the worst I have ever
had. It is terrible so far. — S. H. Rich, Rich theatre,
Montpelier, Ida. — General patronage.
COHENS AND KELLYS IN ATLANTIC CITY:
Special cast — I found this picture very satisfactory.
It got me some nice extra business. Eight reels. —
J. C. MacKenzie, Princess theatre, Seaforth, Ont.,
Canada. — Small town patronage.
Miscellaneous
Q SHIPS: Special cast — March 19. The only mis-
take I made was paying top money for this picture.
It is interesting and one learns many things about
naval warfare, but it is of only program value to
you. Get good shorts to round out your show, and
don’t pay too much for it. Six reels. — F. E.. Sabin,
Majestic theatre, Etfreka, Mont. — Small town pat-
ronage.
SILENT TRAIL (Syndicate) : Bob Custer — March
14-15. Average Western from Independent. Five
reels. — William Bosse, Jr., LaSirena theatre. Provi-
dence, R. I. — General patronage.
Warner Brothers
GENERAL CRACK (AT) : John Barrymore—
March 20. Fair show, but my audience does not like
costume plays. Lowell Sherman wonderful with his
polished voice and actions. Technicolor about two-
thirds of a reel. Eleven reels. — Lee Brewerton,
Capitol theatre, Raymond, Alta., Canada. — General
patronage.
SECOND CHOICE (AT): Dolores Costello— Thie
one is all okay and will please you and your audi-
ence. Don’t worry when your playdate comes around
for this one. The recording is excellent. — Walter
Odom & Son, Dixie theatre, Durant, Miss. — General
patronage.
SECOND CHOICE (AT): Dolores Costello— March
28-29. A fairly good program picture, with little
drawing power at the box office. The recording is
exceptionally well done. Seemed to be especially ap-
pealing to women. Pleased most of those who came,
but not many took the trouble to come out. Several
censorship cuts for Ohio showing. Seven reels. —
W. J. Powell, Lonet theatre, Wellington, O. — Small
town patronage.
GOLD DIGGERS OF BROADWAY (AT): Special
cast — March 16-17-18-19. No doubt the most won-
derful picture of the year. The cast and direction
1700 SAN SOM STREET
Philadelphia.Pa.
EXHIBITORS HERALD-WORLD
73
April 12, 1930
excellent. The technicolor wonderful. The recording
fine. A picture like this sure is a credit to the indus-
try. I wish Warner Brothers would give us more
like it. Print fair. Photography good. Ten reels.
— P. G. Held, Strand theatre, Griswold, la. — General
patronage.
THE AVIATOR (AT) : Edward Everett Horton—
March 21-22. The funniest talking picture that has
yet been shown this theatre. The dialog is rapid-fire,
but the recording is so excellent and so even that not
a word is lost. Business quite satisfactory both
nights. The three pictures of Edward Everett Horton
thus far have made us more actual profit than any
other three pictures on the Warner Brothers program,
including such pictures as “Gold Diggers of Broad-
way,” "On With the Show,” and "Say It With Songs.”
Seven reels. — W. J. Powell, Lonet theatre, Wellington,
O. — Small town patronage.
THE DESERT SONG (MC) : Special cast — -Disc re-
cording flawless. — Frank R. Adams, The Playhouse
theatre, Whitehall, Mich. — General patronage.
MILLION DOLLAR COLLAR: Rin-Tin-Tin— -
March 12. There is such a sameness to these dog
pictures, otherwise they are good. My patrons tire of
them. — F. E. Sabin, Majestic theatre, Eureka, Mont. — -
Small town patronage.
THE ARGYLE CASE (AT): Thomas Meighan—
March 12-13. A very good mystery drama. Record-
ing good. Nine reels. — P. G. Held, Strand theatre,
Griswold, la. — General patronage.
THE HOTTENTOT (AT) : Edward Everett Horton
— March 10-11-12. Very good comedy all through
this one. A laugh most of the time. Everybody
satisfied. If Warner's would only come down in
price they could do twice the business. Good re-
cording.— J. B. Carter, Orpheum theatre, Grenora,
N. D. — Small town patronage.
CONQUEST (AT): Special cast— March 21-22.
A very good program picture, on disc. — Bert Silver,
Silver Family theatre, Greenville, Mich. — General pat-
ronage.
SHE COULDN’T SAY NO (AT) : Winnie Lightner
■ — Extra good talking picture. Fine singing, wonder-
ful music, and plenty of action all through the pic-
ture. Winnie feels her importance in this one, and
she is all dolled up in glittering jewels and fine
clothes. — Walter Odom & Sons, Dixie theatre, Durant,
Miss. — General patronage.
MADONNA OF AVENUE A (PT) : Dolores Cos-
tello— March 26-27. Part talking picture. About
three reels has talking. Balance silent. The poorest
Warner Brothers picture we ever played. Miscast and
poor direction. Not an interesting story. A lot of
good talent wasted. Did not give satisfaction here.
- — Bert Silver, Silver Family theatre, Greenville, Mich.
— General patronage.
THE SINGING FOOL (TME):. A1 Jolson— March
24-25. Went back for this one at the insistence of
my patrons. They certainly turned out to see it.
There is nothing to say about it except to verify
what the others have said, a wonderful production
that will live forever in the hearts of movie patrons.
Eleven reels. — E. L. Ingram, Ingram’s theatre, Ash-
land, Ala. — Small town patronage.
Serials
QUEEN OF THE NORTH WOODS (Pathe) :
Special cast — Good serial. Plenty of action. Beau-
tiful shots of the North Woods. Extra good draw-
ing power because of the mystery. Pathe sure makes
some good serials. Ten chapters. (R. D. Carter.
Fairfax theatre, Kilmarnock, Va. — General patron-
age.)
PIRATES OF PANAMA (Universal): Special cast
- — As crazy as the usual serial, but it held up fairly
well throughout the ran. Twelve episodes. (Roy W.
Adams, Pastime theatre, Mason, Mich. — General pat-
ronage.)
KING OF THE JUNGLE (Syndicate) : Elmo Lin-
coln— Certainly glad this is over with. Took all the
profits for film cement to hold the thing together long
enough to grind through it. Last chapter was the
only decent piece of film in the bunch. As enter-
tainment, I class the thing as terrible. But when
one chapter failed to arrive I found out that it
had more followers than I suspected, as there were
howls from all quarters. However, the day is past
when serials are effective cards here, and I’ll run no
more of them. Ten chapters. (O. B. Wolfe, Screen-
land theatre, Nevada, O. — Small town patronage.)
Short Features
(SOUND)
COLUMBIA
MY WIFE, 1. — Darn good short, one reel. Plenty
laughs on this one. A little song helps out in this
one. (J. B. Carter, Orpheum theatre, Grenora, N. D.
— Small town patronage.)
EDUCATIONAL
MERMAID COMEDY, 2. — “The Talkies.” Just an
average talking comedy. (J. D. Warnock, Luna thea-
tre, Battle Creek, la. — Small town patronage.)
EDWARD EVERETT HORTON COMEDIES.—
“Trusting Wives.” Rather good high class comedy.
(S. B. Kennedy, Central theatre, Selkirk, Man.,
Canada. — General patronage.)
LLOYD HAMILTON COMEDIES, 1.— “Baby Daze.”
Poor recording on film killed this. (S. B. Kennedy,
Central theatre, Selkirk, Man., Canada. — General pat-
ronage.) “His Big Minute.” Surprised at Educa-
tional for selling this one. There would be money in
their pockets to burn up this one for it is just
rotten. As a rule their comedies are good, but oh,
boy, keep away from this one. Not a single laugh
through the whole comedy. Recording on disc no
good. (M. Spector, Elite theatre, Kamsack, Sask.,
Canada. — Small town patronage.) “Peaceful Alley.”
This is more on the order of an act than a two
reel comedy. While it is good with excellent acting,
the laughs are only in spots. It should be classed
as a good comedy-drama playlet. (J. D. Warnock,
Luna theatre. Battle Creek, la. — Small town pat-
ronage.)
MACK SENNETT, 2.— “The Bride’s Relations.”
One of the best talking comedies made to date. It
is one of those rare mixtures that makes patrons
laugh in spite of themselves, and that means big.
(J. D. Warnock, Luna theatre. Battle Creek, la. — -
Small town patronage.) “The Old Barn,” 2. Most
Sennett’s can be depended upon as being good. This
one measures up to the usual standard. (J. D. War-
nock, Luna theatre, Battle Creek, la. — Small town
patronage. )
FOX
CLARK AND McCULLOUGH.— Recording good.
They are funny the first time, but do not stand up
quite 60 well an Laurel-Hardy. The photographer
does not always help them any. (Frank R. Adams,
The Playhouse theatre, Whitehall, Mich. — General
patronage.)
M G M
OUR GANG COMEDIES, 2.— “Moan and Groan.”
A fairly good Gang comedy. Recording not so good.
(R. D. Carter, Fairfax theatre, Kilmarnock, Va. — -
General patronage.) “Small Talk.” Good all talking
comedy. Eight patches in last 100 ft. of film. Re-
cording fine. I don’t blame Metro, it is the fault
of some dumb bell operators in New England ter-
ritory who ruin films. Please have Mr. F. H. Rich-
ardson give a writing to operators in plain English,
how to operate a machine without breaking films.
(William Bos6e, Jr., La Sirena theatre, Providence,
R. I. — General patfonage.) “When Wind Blows.”
Fair comedy with disc recording good. (Lee Brewer-
ton, Capitol theatre, Raymond, Alta., Canada. — Gen-
eral patronage.)
LAUREL-HARDY COMEDIES, 2.— “Perfect Day.”
Good. Recording good on disc. Everybody well
pleased. (Parkside theatre, Clinton, la. — General
patronage.) The perfect comedy. Any Laurel-Hardy
comedy will draw as well as the average feature.
Disc recording very good. (Frank R. Adams, The
Playhouse theatre, Whitehall, Mich. — General patron-
age.) A perfect comedy : these boys are the best
in the business. (R. D. Carter, Fairfax theatre,
Kilmarnock, Va. — General patronage.) “They Go
Boom.” Something extra good in the way of a real
comedy. Recording good. (R. D. Carter, Fairfax
theatre, Kilmarnock, Va. — General patronage.)
CHARLEY CHASE COMEDIES, 2.— “Big Squawk.”
Good. All talking comedy. Fine recording disc.
(William Bosse, Jr., La Sirena theatre. Providence,
R. I. — General patronage.) “Snappy Sneezer.” Very
good comedy, plenty of action. Recording good. (R.
D, Carter, Fairfax theatre, Kilmarnock, Va. — Gen-
eral patronage.)
HARRY LANGDON COMEDIES, 2.— “Hotter Than
Hot.” Another good Langdon comedy. Hal Roach
is certainly turning out some extra funny stuff this
season. (R. D. Carter, Fairfax theatre, Kilmarnock,
Va. — General patronage.) Very good comedy which
kept our patrons laughing most of the time. Di6c
recording good. (Parkside theatre, Clinton, la. — -
General patronage.) “Big Kick.” The best Langdon
yet. But my objection is that he’s too silly. (Lee
Brewerton, Capitol theatre, Raymond, Alta., Canada.
— General patronage.) “Skirt Shy.” A very, very
good comedy. Few, indeed, can make a better com-
edy than Langdon. (R. D. Carter. Fairfax theatre,
Kilmarnock, Va. — General patronage.) Fairly good.
Langdon okay. Recording fairly good. (G. B. Orne,
Richmond theatre, Richmond, Vt. — Small town pat-
ronage.)
METROTONE ACTS.— Just filler. (Frank R.
Adams, The Playhouse theatre, Whitehall, Mich. —
General patronage.)
COLORTONE REVIEWS. — Beautiful, but would be
better if there was a little more variety in each sub-
ject. Probably a good m. c. like Jack Benny could
liven them up. Recording okay. (Frank R. Adams,
The Playhouse theatre, Whitehall, Mich. — General
patronage.)
BITS OF BROADWAY, 2. — There are four differ-
ent subjects in this revue. Opera songs and music.
Recording good on disc. (Parkside theatre, Clinton,
la. — General patronage.)
THAT NIGHT, 2. — Thrills, laughs and chills a
plenty. (F. E. Sabin, Majestic theatre, Eureka, Mont.
— Small town patronage.)
KELLER SISTERS AND LYNCH, 1 Good sing-
ing act, with the usual fine recording on disc. (Park-
side theatre, Clinton, la. — General patronage.)
PARAMOUNT
BROWN GRAVY. — A funny talking comedy. (Bert
Silver, Silver Family theatre, Greenville, Mich. —
General patronage.)
TOM HOWARD COMEDIES. 2.— “The Spy.” Fair-
ly good, not enough slapstick for most country folks.
Recording on disc only fair. (R. D. Carter, Fairfax
theatre, Kilmarnock, Va. — General patronage.)
PATHE
AUDO REVIEW. — The best short subject filler we
play. Much better than acts because each reel has
several subjects and does not get tiresome. (Frank
R. Adams, The Playhouse theatre, Whitehall, Mich.
— General patronage.)
CHECKER COMEDIES, 2.— “Smooth Guy.” Aver-
age all talking comedy. Disc recording good.
(William Bosse, Jr., La Sirena theatre. Providence,
R. I. — General patronage.)
R K O
MICKEY McGUIRE COMEDIES, 2.— “Mickey’s
Brown Derby.” Average Mickey comedy. (Parkside
theatre, Clinton, la. — General patronage.) “Mickey’s
Strategy.” Another of those excellent Mickey Mc-
Guire comedies. Everyone is good. (J. D. Warnock,
Luna theatre. Battle Creek, la. — Small town patron-
age.)
RECORD BREAKERS, 2.— “They Shall Not Pass
Out.” Good comedy with plenty of kick. (J. D.
Warnock, Luna theatre. Battle Creek, la. — Small
town patronage.)
AS YOU MIKE IT, 2. — Very average. Not a wow
by any means. (J. D. Warnock, Luna theatre, Battle
Creek, la. — Small town patronage.)
RCA MARC, 1. — “Uncle.” I wonder just why
such things are ever released. (J. D. Warnock, Luna
theatre, Battle Creek, la. — Small town patronage.)
UNIVERSAL
ALL STAR COMEDIES. — The best production that
Universal sends us. Recording good and material
for comedians excellent. Must be a mistake. (Frank
R. Adams, The Playhouse theatre, Whitehall, Mich.
— General patronage.)
SUNNY JIM COMEDIES.— Very good for the first
two with fine recording on disc. (Frank R. Adams,
The Playhouse theatre, Whitehall, Mich. — General
patronage. )
WARNER BROS.
VITAPHONE ACTS (Nos. 3883B and 036).— Both
of these acts very good. (Bert Silver, Silver Family
theatre, Greenville, Mich. — General patronage.)
(SILENT)
EDUCATIONAL
JERRY DREW COMEDIES, 2 — “Wives Won’t
Weaken.” Rather funny comedy, but a very poor
choice for Sunday use here. Too suggestive for our
staid burghers and their virtuous fraus. (O. B.
Wolfe, Screenland theatre, Nevada, O. — Small town
patronage. )
OH DARLING. — A few laughs in this. (S. B. Ken-
nedy, Central theatre, Selkirk, Man., Canada. — Gen-
eral patronage.)
TOP SPEED, 2. — Plenty funny. Top speed for
laughs. (O. B. Wolf, Screenland theatre, Nevada, O.
— Small town patronage.)
M G M
GREAT EVENTS, 2.— “Light of India.” Very
good short. (Parkside theatre, Clinton, la. — General
patronage.)
PARAMOUNT
STAGE STRUCK SUSIE, 2 Good comedy. (Park-
side theatre, Clinton, la. — General patronage.)
PATHE
PATHE COMEDIES.— Terrible. They just aren’t
funny. And Pathe used to have the best comedies
in the business. (Frank R. Adams, The Playhouse
theatre, Whitehall, Mich. — General patronage.)
RAYART
BILLY WEST COMEDIES, 2.— “Breezy Bill.” Not
so much. Too much story and not enough comedy.
Drew Iocs of laughs from the nut section, though.
Subtitles very dim. (O. B. Wolfe, Screenland the-
atre, Nevada, O. — Small town patronage.)
UNIVERSAL
OSWALD CARTOONS. — Best cartoon we have
used. (F. E. Sabin, Majestic theatre, Eureka, Mont.
— Small town patronage.) These are quite popular,
and usually good. (Roy W. Adams, Pastime theatre.
Mason, Mich. — General patronage.)
TALKING TRAILER
on
William Fox’s
Stupendous Spectacle
“The Golden Calf”
Now Available
NATIONAL SCREEN SERVICE
New York 126 W. 46th St.
Chicago 810 S. Wabash
Los Angeles 1922 S. Vermont
74
EXHIBITORS HERALD-WORLD
April 12, 1930
W
CHICAGO PERSONALITIES
By JOE FISHER
WILL Evanston have Sunday shows? What a battle it is! First an announce-
ment that the issue had lost, then the discovery that there had been an
error in the counting so it was claimed the issue had won by a narrow
margin of 56 votes instead of being defeated by 50 ballots. But the end is not
yet. Opponents of Sunday shows have caused City Clerk Edward Bell to be
served with a subpena duces teum ordering him to produce before the grand
jury on Thursday the petition as a result of which the Sunday show question
was placed on the ballot.
TJ'VANSTON, despite its being the home of
Northwestern University and the con-
firmed retreat for culture, does somehow
manage to have its
own excitement over
motion picture issues.
There was the furore
over the woman cen-
sor’s decision to bar
a picture which she
admitted she had not
seen. And there has
been the five - year
fight over freedom
for the theatre on
Sundays, a fight that
had resulted in a de-
feat for the theatre-
men by 4,000 votes or
more each year.
This year it was
different. Civic so-
ciety leaders would
announce their clubs
opposed to Sunday
shows, and then
other factions would
issue statements refuting their claims.
Late Tuesday night it was announced that
the enemies of Sunday shows had won out by
50 votes. But later in the week Alderman
Peter Jans, himself a champion of Sunday ex-
hibition, made known that there had been a
discrepancy in the count from his territory so
that his side was in reality 56 votes to the
good, the discrepancy being between the police
count and that certified by the election of-
ficials.
It is still up to the council to amend the
present Sunday closing law.
* * *
Louis Laemrnle gives some
tips to Dave Bader , who
is collecting data for a
Life of Carl Laemmle .
S. Charles Einfeld, director of advertising
and publicity for First National pictures, paid
Chicago a little visit last week. He was on
his way to the West Coast to discuss First
National’s production schedule.
* * *
C. B. McDonough, formerly manager of
the Famous theatre, who jumped eight stories
to safety in a recent film fire, has resigned
his position.
* * *
The Colonial theatre, Danville, 111., oper-
ated by Frye and Frink, has joined the Illi-
nois Independent Theatre Owners, Inc., of
which Aaron Saperstein is president.
* * *
“Chawles” Lowenberg, Universal exploiter,
spent a few days in Detroit to help push over
“The Cohens and Kellys in Scotland.”
* * *
William Brumberg, manager of Sono Art-
World Wide exchange, was on a sales trip.
* * *
Educational, with the help of Walter, head
shipper, is installing miniature airplanes in the
office to help call exhibitors’ attention to the
special sales drive which is now underway.
* * *
LeRoy Alexander, district manager for
Sono Art-World Wide, before starting on a
sales tour through Minnesota, announced that
he is putting his new Ford on the auction
block. Alexander’s Ford is one of the most
“talkative” cars in the city.
* * *
Visiting New York last week were Jack
Miller, Jimmie Coston, Henri Ellman and
Irving Mandell.
* * *
A1 Hoffman, U A salesman, went out and
bought himself a new “Hup” last week.
* * *
Emil C. Jensen of Inspiration Pictures was
in town.
* t- *
Cresson Smith is back at his desk, after the
burial of Mrs. Smith at Donora, Pa.
* * *
The Oak theatre in Berwyn, 111., has in-
stalled RCA equipment.
* * *
Dick Sachsel, formerly master of cere-
monies of Texas Guinan’s Chicago night club,
and at one time an exhibitor, is now M. C. at
the Byron Tavern. He was on Chicago Film
Row last week.
* * *
Florence Mintz and Jean Hollander, of the
Coston office, are the first to enter the “Miss
Columbia” contest. The winner will be given
a trip to Hollywood and a chance in pictures.
W. A. Fields, Columbia publicity director, is
here from New York to conduct the contest.
* * *
The Bryn Mawr theatre, recently taken over
by Harry Tate, has installed W. E. sound
equipment.
* * *
Herman Fowler, president of the Fowler
studios, has arrived from Hollywood to open
a Chicago office.
* * *•
Dan Martin’s Butler theatre opened April
5th with RCA equipment. The theatre seats
300.
* * *
M G M is conducting a sales drive for
country playdates April 27 to May 3. An-
other drive, for city bookings, will start May
4 to May 10.
* * *
James Whale, director of Tiffany’s “Jour-
ney’s End,” was in town en route to New
York to attend the world premiere of the
picture at the Gaiety theatre.
* * *
Harry Richman, star of United Artists’
“Puttin’ on the Ritz,” will make a flying
trip from New York to Chicago to attend the
Chicago premiere at the United Artists the-
atre.
L. M. Dey, representative of the Fowler
Studios, who is in Chicago to open a
local exchange. Fowler Studios produce
short subjects that are used for advertis-
ing purposes. (Herald-World Photo.)
Carl Fulton, of Fulco, is in Hot Springs
for a vacation.
* * *
Mrs. Clyde Eckhardt underwent an opera-
tion last Friday.
* * *
Jack Keefe, publicity director of Fox The-
atres in Wisconsin, dropped in for a minute
or two.
* * *
Tess Heraty and Myrtle Collins have mas-
tered the famous game called pinochle. Tess’
first hand last week contained eight aces. But
Billy Wilson was the dealer. After coming
out of a faint Tess stated that she was
through with the game.
* * *
Publix is giving “run mender needles” to
all women patrons at all its A houses.
* * *
R. R. Parnass, city sales manager for War-
ner Brothers, resigned last week. Parnass
stated that he is entering the wholesale mil-
linery business in Omaha. At the time of his
departure from W B, Parnass was leading the
national list in sales for the Sam E. Morris
drive.
* * *
Harry Thomas, vice president of Sono Art-
World Wide, conferred with LeRoy Alex-
ander last Monday and Tuesday.
* * *
Earl Kramer, R K O sales executive from
New York, was visiting Bennie Benjamin,
manager of the local office. Larry Darmour,
of the Darmour Productions, which are re-
leased through R K O, was also in town.
* * *
Willis Kent is back with a new picture. The
producer of “Road to Ruin” is now releasing
“Primrose Path.” And “watch its smoke”
was Kent’s advice.
* * *
A prominent salesman took another promi-
nent salesman to a show last week. When
the curtain went up they found the show was
for children under 12 years old. And they
stayed for the entire show and enjoyed it.
H*
Sam Gorelick, well known, well liked and
— oh well, he’s now office manager for United
Artists. Gorelick was formerly assistant to
Bennie Benjamin at R K O.
Hi sfc H<
Saul Goldman, booker at Educational, is
chiseling playdates from exhibitors these days
in the big booking drive. But it doesn’t take
chiseling.
Hi Hi *
Tiffany’s “Party Girl,” which is being held
over for the third week at R K O’s Woods
theatre, will soon play the Avalon, Marbro
and Granada theatres.
,p etcT/o/v
5 TWO
EXHIBITORS
H E RAL
W O R L
an instant hit
in the entire industry!
GAIN EXHIBITORS HERALD- WORLD
comes to the front with the type of
service that has made it FIRST in the
motion picture field.
From now on-The FILM BUYER-every fourth week
Next Issue-May 3
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STEEPLECHASE
ON A BURRO
If you set out on a cross country journey,
you wouldn’t go part way in an aeroplane
and the rest on a slow freight.
But that is just about what an exhibitor
does who books an excellent feature and
carelessly throws in any kind of short
subjects.
The “main stem” houses are booking
Educational9 s Talking Com-
edies more and more consistently because
they can be counted on to speed up the
tempo of the best of shows.
MERMAID
Talking Comedies
will add pep to any program. The
current releases featuring
Eddie Lambert are shedding
new glory on this famous old
comedy name. In 64 The Rig
Jewel Case” Lambert has
kept audiences screaming in all
types of houses. Now in ^WEST-
ERN Knights/* with A1 St.
John, he gives one of the fun-
reached the talking screen.
oc^itUxrruijL
“THE SPICE OFTHE PROGRAM"
EDUCATIONAL FILM EXCHANGES,
E. W. HAMMONS 9 President
Member, Motion Picture Producers and Distributors of America, Inc., Will H. Hays, President
EXH I B ITO RS
E RAL
Spring Buyers Number
Compact Control for Elaborate Lighting
The control of Every
light in Auditorium or
on Stage within a few
inches of the electrician’s
hand— this is the achieved
result originated in The
@ Major System.
Shrank Aidant
ELECTRIC COMPANY
ST. LOUIS
Now nearly every impor-
tant showtown in the coun-
try has from one to twenty
theatres so equipped.
Modern lighting is elabo-
rate, but its control can
be both flexible and sim-
pie as you will find in
the All-Mas-
ter @ Major
System.
Offices in
thirty one
cities
I
Send for complete details
and estimates. There is a
@ man ready to cooper-
ate with you.
Cut away view of Wright-Decoster No. 9 Horn
If you desire, our engineers can render you expert advice on
acoutics — no obligation.
Manufactured exclusively by
Universal Film Screening
3318 Olive Street
Co.
Saint Louis, Mo.
Equipment included:
2 complete S Renco 18 Turntables equipped with an
incomparable pickup and quarter horse power
motor
2 Wright-Decoster Speakers
2 Wright-Decoster No. 9 Horns
2 Webster Amplifiers
I Fader
1 Monitor horn
250 feet of No. 14 B-X wire
Full and simple instructions and blue prints so that
any projectionist can install without fear of error.
A practical engineer, projectionist for years, one
who knows sound reproduction, proceeded to build
equipment that did not have the “bugs” in it he so
frequently found in existing equipment. He has
accomplished just that.
The synchronizing is positive. The use of the
best possible horns and reproducers guarantee per-
fect rendering of the program. The pickup gets
everything on the disc. And the price is so low
even the smallest houses can now be equipped with
sound.
The dynamically balanced motor unit, indepen-
dently supported, that assures perfect synchroniz-
ing, the improved fader in which button contacts >
replace the former grief-giving fine wire construc-
tion, the speakers and horns that have so far never
been excelled make the S’Renco Reproducing
Equipment perfect.
The Newman, Newman, 111.
Anatole, Bridgeport, 111.
Webster, Steelville, 111.
McCoy, Galconda, III.
Star, Willow Springs Mo.
Before you install sound, investigate the equipment that is
setting a new standard for reproduction. Your name and ad-
dress on a post card will bring full information. Just tell us
your seating capacity and dimensions of auditorium.
S Renco Reproducing Equipment is covered with a binding
guarantee against defective material and workmanship for a
period of one year from date of installation.
Here are a few recent installations:
Colonial, Troy, Mo.
Consider This Before You Install Talkies
You Don ’t Need Expensive Apparatus
S’Renco Disc Reproducing Equipment
complete
F.O.B. St. Louis
Originally $1,250. Reduction due to improvements in
production.
You Can’t Compare Its Excellence With
Its Price
Community, Clarksville, Mo.
Theatre, Herman, Mo.
Webster Amplifier used
with S’Renco Equipment
S’Renco Disc Reproducing Equipment will give you identical
results and satisfaction you would hope to receive only from equip-
ment much higher in price.
April 12, 1930
Exhibitors Herald-World
3
large theatres
come to
Johns-Manville (or scientific
correction
Above — Princess Theatre, Columbus,
Miss., the ceiling panels of this theatre were
treated with J-M Nashkote “AX” 34 in.
Right — Fox Theatre, Detroit, Mich.,
Approximately 20,000 sq. ft. of J-M Nash-
kote"A”acoustical material was used in the
treatment of this theatre. Architect:
C. Howard Crane.
. . . of poor acoustics
Let a J-M Acoustical Engineer advise YOU
IF blurred and confused reproduction of your sound
films is being reflected in your box office receipts, you
should call in a J-M Acoustical Engineer. Let him tell you
how this condition can be corrected with certainty and
how little it will cost you.
The necessary acoustics for sound films in your present
theatre are easy to obtain providing experts are employed.
Our engineers are skilled in every branch of this science.
As pioneers, we have developed the materials essential to
the work of sound control. These materials range in
price to meet the needs of every theatre and every deco-
rative effect.
Do not experiment with short cuts which bring only
useless expense. Call in a J-M Acoustical Engineer. It
will put you under no obligation and from this man you
will get the facts about conditions in your theatre, and
how they may be economically corrected.
In buying acoustical materials
. . consider the FIRE LAWS
It is not necessary to install inflammable
materials in your theatre to correct its
acoustics. J-M Acoustical Materials have
been passed on by the strictest of build-
ing boards. By installing J-M Acous-
tical Treatment you can prevent unneces-
sary expense in the future.
MAIL THIS COUPON TODAY
JOHNS -MANVILLE
Johns -Manville
ACOUSTICAL AND SOUND
CONTROL TREATMENT
Address JOHNS-MANVILLE
At nearest office listed below
New York Chicago Cleveland
San Francisco Toronto
( Offices in all large cities )
I am interested in acoustical correction of my
theatre.
Name. .
Address
AC-25-4
4
Better Theatres Section
April 12, 19 SO
erf ec tlon
with Flame
Proof
Safety
Regarding its application, one theater owner writes:
"Our talking pictures are now spoken of as being
equal to the best to be seen, voices and dialogue all
clear. We did the work of putting up the felt with
our regular employees." Acoustical Westfelt requires
no expert engineering; involves no architectural
difficulties. It lends itself to pleasing, attractive
decoration. Can be sprayed with any ordinary non-
,, oxidizing paint stain, using color desired without
affecting sound -absorbing qualities. Sample and
complete information furnished promptly upon
request. Use coupon. Mail today.
Fig A
Product of WESTERN FELT WORKS —
April 12, 1930
Exhibitors Herald-World,
5
Amazing Proof of
Perfect Acoustics at
LOW COST
THE new problem created by the "talkies” . . . that of
giving a good performance in theaters built for silent
drama ... is effectively and economically solved with
Acoustical Westfelt.
Acoustical Westfelt is the product of the World’s largest
independent manufacturer and cutter of felt, with facilities and
resources to insure the highest quality of product as well as the
highest quality of result.
The definite results obtained by hundreds of theater owners
throughout the country constitute a recommendation of the
highest order for this material. Such pertinent statements from
leading theater men as, "Your Acoustical Westfelt has improved
the sound 100%, taking care of all the echoes and making the
talking pictures a pleasure to listen to” challenge the attention
of every theater owner who is troubled with poor acoustics, and
is seeking a positive remedy.
Acoustical Westfelt is furnished only in flame-proof finish and
in full rolls only, 34” and 34” thick, 54" wide and 75' long. The
price per square yard (34” thickness), 45c; (34” thickness), 75c.
New Handbook on Acoustics gives you necessary information
for estimating your requirements. A copy of this book will he
sent free on request. Use the coupon . . . mail it today.
Acoustical Division
WESTERN FELT WORKS
4029-4115 Ogden Avenue Chicago, Illinois
Also manufacturers of Rug and Carpet Cushions and
manufacturers and cutters of felt for all uses
Eastern Sales Representative :
E. W. Potter & Co., 295 Fifth Avenue, New York City
Northwest Sales Representative:
M. II. Martin & Co., 2235 Second Ave., Seattle, Wash.
Here is the Book of Books on
Acousticsl Interesting, in-
structive, non-technical! No
less an authority than Prof.
Paul E. Sabine, consultant
engineer on acoustics for the
Civic Opera House, Chicago,
has cooperated with us in its
preparation! Mail coupon
today for your free copy !
WESTERN FELT WORKS, Acoustical Division
4029-4115 Ogden Avenue, Chicago, 111.
Please send me your new Handbook of Acoustics, sample
and complete information.
Name
City
State
World’s Largest Independent Manufacturers of Felt
THEATRES needn’t be
like peas in a pod
April 12, 1930
Better Theatres Section
Too often, theatres tend towards a set style of decoration. Interiors become as
standardized as peas in a pod.
Carefully selected floor fabrics . . . chosen as part of a planned, distinctive
decorative scheme . . . can be of decided help in giving your theatre a definite
personality. So attractive can your theatre be made, that patrons will almost
unconsciously give it preference.
In the varied assortment of Bigelow-Sanford theatre carpets may be found the
correct floor fabrics for numberless pleasing and tasteful interiors. The colors . . .
the patterns... are those which are most suitable. And the fabrics... such famous
grades as Bigelow Paramount Wilton, "Hartford -Saxony”, and Bigelow Alba
Wilton . . . have the durability which must characterize a theatre floor fabric.
The name of a conveniently located Bigelow-Sanford dealer will be supplied
gladly. He will cheerfully help you with his knowledge and experience.
Made by
BIGELOW-SANFORD
BIGELOW-SANFORD CARPET CO. Inc.
Mills at Thompsonville, Connecticut
Amsterdam, N. Y.; Clinton, Mass.
385 Madison Avenue, New York
April 12, 1930
Exhibitors Herald-World
7
Never was Self 'Operating Equipment
at such a Premium as it is Today
If
New Projection equipment — new screen
problems, new sound paraphernalia and
acoustic problems. Think of the satisfaction
of the Projectionists and Theatre Owners
who possess the
TransVerteK.
Here at least is one tried and true piece of
equipment that performs — quietly — surely —
automatically — economically — without su-
pervision or constant attention.
It does that all important duty — supplies uni-
formly constant voltage upon which all satis-
factory projection and sound performance
depend.
Start with the Transverter first. It is the
foundation of good Projection.
You will find the TRANSVERTER Installed in
the Capitol Theater of Athol, Massachusetts,
described in this issue.
Canadian
Distributor
Perkins
Electric
Ltd.
Manufactured Exclusively by
THE HERTNER ELECTRIC COMPANY
12700 Elmwood Avenue
Cleveland.
, O., U. S. A. f[
8
Better Theatres Section
April 12, 1930
What more is there to say?
STANDARD
Paramount
■ y' HEALTHFUL A
|\ooler -/\i re
nature's refrigeration
When PUBLIX standardizes on a theatre
cooling system, what more need be said?
For PUBLIX buys on facts and careful re-
search! Proved performance wins— and Kooler-
Ai re is proud indeed of this recognition of
leadership by an outstanding leader of the
New Show World.
V*
Learn About Kooler-Aire — Its
healthful cooling power, its moder-
ate cost, and low operating cost.
Send today for this book, ”Silent
Coolness” and get the whole story.
KOOLER-AIRE ENGINEERING CORP.
1915 PARAMOUNT BUILDING - * - NEW YORK CITY
April 12, 1930
Exhibitors Herald-World
EQUIPMENT in
Publix Theatres
"AS SILENT AS THE SPHINX"
Installations
more to follow /
The Arctic Nu-Air record of successful cooling
and ventilating in over 4,000 theatres was all
that PUBLIX needed! Arctic Nu-Air prestige
stands forth even more clearly because of the
perfected features which give it "Silence for
Sound Pictures,"
Hold Your Summer Business!
Arctic Nu-Air is an attraction that makes everyone waht to see
the new pictures at your theatre. Write now for this book.
ARCTIC NU-AIR CORPORATION
822 STATE LAKE BUILDING
CHICAGO, ILLINOIS
10
Better Theatres Section
April 12, 1930
Sudden Darkness
will never
threaten this
theatre’s good will
Continuous, unfailing light is
assured by an Exide Battery!
BRILLIANT LIGHTS A CERTAINTY
in the Netoco Colonial Theatre,
Natick, Mass., designed by John
Edmund Kelly of Boston, Mass. An
Exide Emergency Battery protects
important lighting circuits.
■r -r -t
AT LEFT— Interior of Colonial
Theatre, protected
by dependable Exides.
■r i r
jector in operation for two
hours if necessary. Exides jump
to the job without a hand touch-
ing a switch. And your regular
staff can attend them easily.
SUDDEN darkness may cause con-
fusion . . . loss of good will . . .
admission refunds . . . the very things
that can stand between you and prof-
itable business. And to the up-to-
date theatre operator, lighting pro-
tection is a vital necessity.
Take, for example, the new Netoco
Colonial Theatre in Natick, Mass.
This modern playhouse, like hun-
dreds of others, is equipped with
Exide Emergency Lighting Batteries
for dependable protection against un-
foreseen current failure.
Should normal power fail, these
batteries take up the load automati-
cally. Important lights burn as before.
In many theatres the battery, in ad-
dition to furnishing power for emer-
gency lighting, can keep the pro-
It will be worth your while
to consult with one of our rep-
resentatives. A letter will bring him.
No obligation. He will give you
valuable information on emergency
lighting. Write now.
Exi&e
EMERGENCY LIGHTING
BATTERIE5
THE ELECTRIC STORAGE BATTERY COMPANY, Philadelphia
THE WORLDS LARGEST MANUFACTURERS OF STORAGE BATTERIES FOR EVERY PURPOSE
Exide Batteries of Canada, Limited, Toronto
April 12, 1930
Exhibitors Herald-World
11
Who would ever have
thought that the carpet
in your theatre could affect
your box office receipts?
You can show a feature that was a "wow" on Broadway; a
comedy that should "lift them out of their seats/' a newsreel
packed with action; an exceptional "short" and yet — if the
acoustics of your theatre is faulty, you will fail to "pack them in"
as you should. Many factors determine the acoustical prop-
erties of your theatre. Carpet, because of its sound - absorbing
qualities, is one of the most important factors. The coefficient of
sound absorption of carpet varies so, however, that the selec-
tion of the proper type of carpet is a matter for acoustical
experts to decide. % Alexander Smith acoustical engineers are
prepared to advise you as to the type of carpet for your particular
theatre, where and how the carpet should be laid, whether it
should be lined or unlined, etc.- in short, a complete acoustical
service. This service costs you nothing. ^ Exhibitors have long
been familiar with the style leadership and wearing qualities of
Alexander Smith carpet. Fox Theatres have standardized on
Alexander Smith carpet. During 1929 it was installed in 22 Publix
Theatres. The enormous production of Alexander Smith & Sons
Carpet Co. makes it possible to put the utmost in value in every
roll produced. You can place the same confidence in the
recommendations of Alexander Smith acoustical engineers as
you can in the style and wearing qualities of Alexander Smith
carpet. Write us your problems. Address Theatres Division,
W. & J. Sloane, 577 Fifth Ave., New York.
ALEXANDER SMITH CARPET
W. & J. Sloane
Sole Selling Agents
577 Fifth Avenue, New York City
12
Better Theatres Section
April 12, 1930
Lobby of the Tower
Theater t Milwaukee ,
Wisconsin , one of the
Fox chain . It is
among the finest
neighborhood theatres
in the country. C-H
Dimmers are used.
Dimmers Their Proper Place
In the Picture
C-H “ Simplicity ” Dimmer Plates are
supplied by leading switchboard manu-
facturers with the board they install. Fig
1 shows the front of a typical board. Fig
2 the rear view showing C-H Dimme
plates and Fig. 3 a single plate. Dimmer
plates are the heart of any lighting con
trol board. Make sure the C-H trade
mark is on your plates for long life,
smooth lighting control and low main-
tenance.
DIMMER plates — hidden as they
are behind the switchboard —
too often fail to receive the proper
amount of attention when lighting
equipment is selected. The board
which throws lights into full bril-
liance for a burst of color must also be
able to wipe them quickly, smoothly
into "black out.” This is the test of
the dimmer plates behind the switch-
board.
Cutler-Hammer "Simplicity” Dim-
mers were providing flickerless light
control in leading show houses over a
quarter of a century ago. Their supe-
rior construction, their freedom from
burnouts and other dimmer faults
have made C-H Dimmers the choice of
theater owners ever since. Constant
improvement in C-H dimmer design
has kept pace with modern electrical
requirements. Today the mark of
Cutler-Hammer on the dimmer plates
behind the switchboard assures careful
showmen that their lighting control
is correct as well as modern.
Long experience in theatrical light-
ing problems, improved dimmer plate
design and construction — these are
the advantages which Cutler-Hammer
offers you when you specify C-H Dim-
mers. They can be had on any board
you install . . . and be enlarged with
the growth of your requirements.
Your architect or electrician can tell
you more about C-H "Simplicity”
Dimmers. Ask for the C-H Booklet
"Illumination Control for Modern
Theaters.” It shows many typical C-H
Dimmer installations in
leading theaters through-
out the country.
CUTLER-HAMMER, Inc.
Pioneer Manufacturers of Electric Control Apparatus
1254 St. Paul Avenue
MILWAUKEE WISCONSIN
CUTLER HAMMER
cperfect Illumination Control for the Modern Theater
'J (A-307)
April 12, 1930
Exhibitors Herald-World
13
In Shea's Bellevue Theatre, Niagara Falls, New York, enthusiastic
audiences assure increased box-office receipts. Here the decorative
adaptability of Acousti-Celotex is important. The installation in
diamond pattern adds to the beauty of the theatre.
an we be
sure of increased patronage?”
WE are facing a vitally serious prob-
lem,” say theatre owners and man-
agers. "Our theatres were not built for the
presentation of sound pictures.
"Poor hearing conditions are keeping the
crowds away. If we apply Acousti-Celotex to
our walls and ceilings, can we be absolutely
sure of the results we are after? Can we be
sure of larger audiences and increased box-
office receipts?”
H H
The answer is "Yes!” Follow the recom-
mendations of the Acousti-Celotex engineers
and you can be certain of your results.
Shea’s Bellevue Theatre, pictured here,
situated in Niagara Falls, New York, is one
among hundreds of actual installations where
Acousti-Celotex has provided excellent hear-
ing conditions for sound pictures.
The trouble generally lies in too many
"hard surfaces” causing reverberation of
The word
Celotex
(Reg. U. S. Pat. Off.)
is t>be trademark of and indicates manufacture by
The Celotex Company, Chicago, 111.
voices and music — blurring syllables to-
gether into a meaningless jumble of sound.
Acousti-Celotex, the noise-absorbing,
cane-fibre tile, instantly absorbs excess sound
energy. . . reduces the period of reverberation
so that the true tones travel clear and distinct
to the farthest seats.
Acousti-Celotex is not new. Long before
the advent of sound pictures, architects used
Acousti-Celotex to insure better hearing con-
ditions in thousands of buildings. Great audi-
Acousti-Celotex comes in single, finished tiles quickly
installed in new buildings or applied directly to ex-
isting walls or ceilings for the permanent correction
of acoustics.
toriums, churches, the assembly halls and lec-
ture rooms of schools and colleges have been
successfully treated with Acousti-Celotex.
The acoustical engineers of The Celotex
Company can readily calculate the proper
treatment for each individual theatre . . . can
state the correct footage of Acousti-Celotex
required and the location for its application.
These men are second to none in technical
knowledge and practical experience in the field.
Simply submit your acoustical problems
to them for analysis . . . without charge or
obligation.
Fill out and mail the coupon below for
further facts on Acousti-Celotex.
THE CELOTEX COMPANY
919 N. Michigan Avenue, Chicago, Illinois
In Canada: Alexander Murray & Co., Ltd., Montreal
Sales Distributors throughout the World
Acousti-Celotex is sold and installed by approved
Acousti-Celotex contractors
THE CELOTEX COMPANY Ex- Her- w°r,d- 4'12-30
919 North Michigan Ave., Chicago, 111.
Gentlemen: Please send me further information on
the value of Acousti-Celotex in the presentation of
sound pictures.
Name
Address
City State
Acousti — Telotex
FOR LESS NOISE — BETTER HEARING
Published every fourth week in conjunction with Exhibitors Herald-World and de-
voted to the design, construction, equipment and operation of the motion picture theatre
BETTER THEATRES
EDITORIAL AND
ADVERTISING OFFICES
CHICAGO
407 So. Dearborn St. Telephone
Harrison 0036. Cable Address:
Quigpubco
Edwin S. Clifford, General Manager
Jay M. Shreck, Managing Editor
George Schutz, Associate Editor
Charles B. O'Neill, Advertising
Manager
George Clifford, Business Manager
NEW YORK
565 Fifth Ave. Telephone Wick-
ersham 2366-2367
Raymond Gallo
Eastern Representative
HOLLYWOOD
1605 North Cahuenga St. Tele-
phone Gladstone 2118-2119
Douglas Hodges
West Coast Representative
LONDON
The Bioscope, Faraday House, 8-10
Charing Cross Rd., W. C. 2
The successful theatre today is the
one that pays strict attention to
its physical features. Cinema pa-
trons demand more than pictures.
They must be given every degree of
comfort, convenience and atmos-
phere.
To the enterprising exhibitor Better
Theatres each issue presents numer-
ous ideas and suggestions for in-
creasing profit through better pub-
lic service and management.
SUBSCRIPTION RATES
United States and its possessions,
Canada and all countries of the
Americas — $3.00 per year
Great Britain and its colonies —
£ 1 per year
Other foreign countries —
$5.00 per year
Single copies, 25 cents
Advertising rate cards and Audit
Bureau of Circulation statements
furnished upon application.
IN THIS ISSUE
Vol. 99, No. 2 GENERAL FEATURES April 12, 1930
Designing the Theatre Exterior: By Robert Boiler 23
Television Today: By Douglas Fox 27
A New Warner Theatre Recast in Classic Mold : By Tom Hacker 29
Expressing the Modern Spirit of Design in a Small Theatre: By
Arthur Frederick Adams 30
An Early American Village as the Motif of a Modern Theatre’s
Design „ 32
My Own Idea of an Organist in Australia : By Eddie Fitch ... 33
Recent Creations in Theatre Design : Pictures 35
Contracts, Liens and Licenses : By Leo T. Parker 43
How Much for Equipment? By Walter E. Green 45
A Design Combining Modern Motifs with the Medieval: By Al P.
Nelson 46
A Modern Theatre Made Out of a Store — 48
A Deluxe Theatre in Cockney London: By W. H. Mooring 50
DEPARTMENTS
Sound in the Theatre ( Page 53)
New Considerations in the Treatment of Acoustic Problems : By
S. K. Wolf - 53
Stray Noises Which May Be Blamed on Variation in Light Intensity:
By Hugh S. Knowles — - 70
Sound Talks by F. H. Richardson. — - 68
Better Projection ( Page 113)
The Rear Shutter and Film Ignition, and Other Articles : By F. H.
Richardson — 113
Planning the Theatre ( Page 121)
The Export Market ( Page 141)
Organizing to Meet the Foreign Equipment Market: By A. E.
Meyer —141
SPECIAL DEPARTMENTS
The Equipment Index 73
Who’s Who — 122
Theatre Supply Dealers 135
Theatre Architects 143
MISCELLANEOUS
Notes on Writers and Subjects in This Issue 21
Editorial „„ 44
New in the World of Sound 58
Notes on Equipment Affairs 137
New Projects ...., 146
New Inventions 148
Index to Advertisers. 153
[ The editors are not responsible for literary material or pictures , either
in their hands or in transit , unless specifically ordered by them ]
[14]
April 12, 1930
Exhibitors Herald-World
15
E. C. Rhodes, Manager of the Rockhill Theater in Kansas City, Missouri,
says, “Since the application of Insulite Acoustile the Rockhill Theater has the
best talking pictures in Kansas City, and in saying this I am only reiterating
a statement made by Western Electric engineers, and I feel they are compe-
tent judges.”
Your Acoustical Problem Can Be Solved
YOUR theater was built before the coming
of sound pictures — the acoustics are prob-
ably bad. They may be so bad that the box office
is feeling the effects. This difficulty can easily be
solved with the aid of Insulite Acoustile.
Insulite Acoustile absorbs excess sound energy and
with its use the true tones of the loud speakers carry
clear and distinct to every part of the house without
excessive reverberation or distortion.
ly applied on any kind of a surface in new or old
buildings.
Acoustical engineers everywhere are specifying
Insulite Acoustile for theaters because they know
that this material has a uniform sound absorption
throughout the entire sound frequency range en-
countered in "Talkies.” For instance Insulite at a
frequency of 512 has asound absorbent coefficient of
.30, varying only slightly at the other frequencies.
Insulite not only corrects
"poor hearing condi-
tions” in your theater
but its rich tapestry tex-
ture can be beautifully
decorated to harmonize
with any architectural or
decorative scheme. In-
sulite is easily and quick-
Insulite insulation used to absorb fan
noise and maintain the desired tempera-
ture In the Air Ducts of the Lyric The-
ater. Minneapolis.
WMniiu
i mkMtim
In the Columbia Heights Theater, Minneapolis, Insulite Acoustile
was used on the rear wall and ceiling panels for its decorative ap-
pearance as well as acoustical treatment. Before this application
the sound waves were reflected into the auditorium causing a jum-
ble of noise.
THE INSULITE CO.
(A Backus-Brooks Industry)
1200 Builders Exchange, Dept. 50D
Minneapolis, Minnesota
OFFICES IN ALL PRINCIPAL CITIES
\the Wood~'Fiber Insulating Board
Your acoustical problems
will be efficiently analyzed
and solved by a competent
staff of acoustical engineers
maintained by The Insulite
Co. There is no charge for
this service. Write today for
additional information, sam-
ples and our free booklet,
“Facts You Should Know
About Acoustics.”
MAIL THIS COUPON
THE INSULITE COMPANY.
1200 Builders Exchange, Dept. 50D
Minneapolis, Minnesota.
Gentlemen: Please send me your free
cppy of “Facts You Should Know About
Acoustics,” also a sample of Insulite
Acoustile.
Name
Add ress
City State
(If more convenient write on margin.)
16
Better Theatres Section
April 12, 1930
Kansas City
Mo.
Thos.W.Lamb
Architect
Boiler Brothers
Associate
Architects
oA 2 to 1 Favorite
with Boiler Brothers
FOR the last 16 years, “American” Theatre
Chairs have been a two to one favorite with
Boiler Brothers, specialists in theatre architec-
ture. Their first theatre, built in 1903, was
seated with “American” chairs. Since then,
more than 100 theatres were planned and built
under their supervision. It is significant that
fully half of them were “American” seated.
With a reputation for planning and building
theatres as money-making enterprises rather than
monuments, it is but natural that they should
recognize the features of comfort and beauty
that make “American” chairs outstanding
factors in attracting theatre patrons.
ILLUSTRATED above is “American” Chair
No. 4078, of which 3,344 were installed in the
recently completed Loew’s Midland Theatre, Kan'
sas City, Missouri. 260 No. 4079 “American”
Chairs were the choice for the Mezzanine Balcony.
Thomas W. Lamb, Architect, and Boiler Brothers,
Associate Architects, had a three-fold purpose in
mind when they chose these chairs. First, comfort
to attract and hold patronage. Second, beauty to
harmonize with interior splendor. Third, durability
for long service. Comfort — beauty and durability—
these requisites for sound theatre chair invest-
ment will be found in “American" chairs — always.
Robert Boiler, author of “Designing the Theatre Exterior”, appearing in this issue, was
Associate Architect for Loew’s Midland Theatre, illustrated above.
if?
ns
American Seating Company
Theatre Chair Builders to the American Public for Over 50 Years
14 East Jackson Blvd., Chicago, Illinois
‘ Branches in All Principal Cities
April 12, 1930
Exhibitors H eralxl-W orld
17
NOW MIX SOUND FILM WITH
SILENT
YET GET
PICTURES SAME SIZE
GoldE
UNILENS
METHOD
Sold through
National Theatre
Supply Co.
GoldE
MFC. co.
2013 LeMoyne St.
CHICAGO, ILL.
GoldE Framing Light Shields
Do Luxe Rewind*
Humidaire
No hokum! No prisms! No bifocals!
No dimness!
One lens ( your house lens ) — One GoldE Unilens
Mount — One GoldE Centering Aperture — that is
all you need and the combination is remarkably
effective yet the acme of simplicity.
Positive results on the screen — full screen coverage,
sharp focus, perfect alignment, full brightness — -
this simple optical and aperture centering device
is the answer to the projectionist’s prayer. It is
destined to become the standard of the industry.
There is no danger of necessity for replacement —
as long as the S. M. P. E. standard markings are
used the Unilens Method cannot become obsolete.
Use the lens
you now own
lens in constant focus
Install the GoldE Unilens Mount on your Sim-
plex projection machine and put in the lens you
now own — a half-hour’s job. Using the one
assures positive, clear, bright pictures at all times.
No sleight of hand tricks for the projectionist.
Move two little levers — close together — with one
hand at the same time — less than an inch — and
go from Movietone to Vitaphone to standard
film at will in less than a second. Both lens and
aperture are always on center line of film. The change absolutely
defies detection. The picture is always centered, even though sound
and silent film are mixed on the reel.
Touch Two
Little Levers
That’s All
The screen is fully covered by a picture of the
proper proportions when using the GoldE Uni-
lens Method. Months of practical use have
proved that even the largest covering titles are
left entire. The action in the pictures remains in
its proper position within the frame — a most im-
portant point, as directors give much thought to placing figures and
objects harmoniously in relation to the border lines. Although the
GoldE Unilens Method reduces the size of the pictures it does not spoil
the composition of standard film. Since all new productions are pho-
tographed according to the new standard and the Unilens Method
checks exactly with it, the Unilens Method becomes the new standard
of projection!
Rectangular
Proportional
Full Size
Coverage
Place Your
Order Now
The National Theatre Supply Company can show
you_ how the GoldE Unilens Method works.
They will demonstrate in one of the largest
chains of houses in the country, where the Unilens Method is standard.
You will see it working under actual every day conditions. When you
hear the price you will be astounded — it is less than a week’s groceries.
13
Better Theatres Section
April 12, 1930
Supreme Ma!\es Astonishing
Model A single width
Cooling Blower
with 5 H.P. 5 speed motor and noiseless
cable cord belt.
Cold Facts about
Supreme Cooling
1. Increases Summer Patronage
2. Pays for itself quickly out of in-
creased business
3. Low cost-convenient terms
4. 50% more effective cooling
5. Five speeds
6. No drafts
7. No noise
8. Perfect ventilation the
year round
9. Cools over greater area
I N this remarkable era of modernization, with mounting invest-
* ments and increased overhead, can you afford to overlook the
importance of Summer Cooling and Ventilation?
Profits or Losses
A modern summer cooling and ventilating system pays
for itself. Have your theatre cool and comfortable all
summer long, and you’ll hold your patronage and add to
the popularity of your theatre.
Adequate cooling is good business — positive insurance
against the usual hot weather slump — positive protection
for your investment and overhead.
Modernize Your Cooling System
Summer is just around the corner. There’s no time to
lose in checking up on this important item of equipment.
If your present system is noisy, inadequate in cooling power
or drafty, modernize it, if possible. If it’s inefficient or
antiquated, perhaps it will pay to discard it entirely and
install a modern system.
April 12, 1930
Exhibitors Herald-World
19
Announcement to Theater Owners
Supreme Assures Theatre Owners —
That the new model 1930 Supreme Cooling and Ventilat-
ing System sets a new standard for blower cooling systems
— new standards of absolute silence in operation — new
standards in effective cooling, elimination of objectionable
drafts, new standards in speed control, power saving and
year round performance.
Noiseless Performance — 100% Cooling Effectiveness
Silent operation is an im-
portant feature of the new
Supreme Systems. All are
exceptionally slow speed,
with multiblade wheels,
heavy shafts, Timken Bear-
ings and welded housings.
Blower wheels are of less
diameter than formerly, yet
through scientific designing
the 100% cooling effective-
ness of former Supreme
Cooling Systems is retained.
No Drafts — Perfect Air Diffusion —
Greater Cooling Effect
Drafts, an objectionable feature of the blower cooling
systems in the past, are eliminated completely with the new
Supreme Automatic Oscillating Air Diffuser. This exclu-
sive Supreme feature increases cooling effect by concentra-
tion of the air currents, driving the air to the rear seats and
diffusing it evenly over the entire width of the auditorium.
This is a decidedly important feature of the new Supreme
Systems.
Five Positive Speeds — Power Savings
All Supreme Cooling Systems are driven by 5 speed elec-
tric motor. Direct electrical speed control is more costly, but
it is positive and more efficient than variable speed pulleys.
Systems using variable speed pulleys show no power saving,
even with the cooling blower operating at slow speed. The
5 speed motor drive reduces power consumption in direct
proportion to the lower speeds at which the system
operates.
Noiseless, stretchproof, endless cable cord belt is pro-
vided with each system.
Supreme Systems Are Complete — Reasonably Priced
Even to Balsa blower and motor isolation foundations
and air duct linings. Supreme Systems are complete, and
they are fairly priced. Convenient terms are offered per-
mitting the system to pay for itself from added summer
receipts.
Fill in the Coupon Today!
Right now while the matter is fresh in your mind. Let
us send you our recommendations for your theatre, tell
you all the facts about these new silent Supreme Systems
that are so indispenable for profitable summer showing.
Be ready for warm weather and a profitable summer.
Pat. Pending
The Automatic Oscillating Air Dif-
fuser Increases cooling effect
eliminates drafts.
4-30
Supreme Heater & Ventilating Corp.
St. Louis, Mo.
Send all the details of your Noiseless, Draftless Cooling Systems.
Name ,
Address
Theatre Seats
Dimensions: length ; width ; height
Balcony (yes) (no) seats
Have you a cooling system now?
Why is it unsatisfactory?
20
Better Theatres Section
April 12, 1930
Theatre Curtain Equipment
N! 290 WOOD CURVf
- /VP 290 3 T&A IGH T T/?A C/C
/VP 289- 2 Puci£y
Curved, track is all
wood; straight track is
wood and steel. Dia-
gram illustrates typi-
cal arrangement of
R-W equipment , in-
cluding track , pulleys
and ropes, for “ round -
the-corner ” instal-
lation.
Sliding curtains in theatres, auditoriums, schools, parish
houses and community centers always operate smoothly and
silently with R-W hangers and track. The hangers are made
of hard wood, spherical with flat ends. Operating ropes pass
through special brass bushings. The track consists of oiled
hard wood runways clamped inside steel housing. The prin-
ciple of “wood against wood” insures silence and smoothness
and eliminates ordinary operating troubles.
Horizontal, Slide or Vertical Curtains or Screens
Electrically Operated on R-W Equipment
Manual or electric operation of R-W equipment is optional. The
R-W Electric Operator (No. 1100) is specially suited to moving
picture houses and commercial theatres. Complete start and
stop control with buttons can be located at several points in
theatre. Absolute safety and trouble-free operation are assured.
Consult an R-W engineer about any curtain hanging problem.
JT rite for complete information today.
Richards-Wilcox Mffl- Co.
"A HANGER FOR ANY DOOR THAT SLIDES'*
AURORA, ILLINOIS U. S.A.
Branches: New York Chicago Boston Philadelphia Cleveland Cincinnati
Indianapolis St. Louis New Orleans Des Moines Minneapolis Kansas City
Los Angeles San Francisco Omaha Seattle Detroit Atlanta
Richards-Wilcox Canadian Co., Ltd., London, Ont. Montreal Winnipeg
NOTE-/' on WRITERS and
XUBJECT/- in thi/ U^UE I
*1 The exterior of no building has
so much sheer economic signifi-
cance as that of the motion picture
theatre. Here beauty functions as
much as a sales medium as it does
aesthetically. Generally recognized
though this function be, still there
are theatres of consummate inte-
riors with exteriors of unequal
merit.
One reason for this, is that it is
sometimes supposed that the exte-
rior holds but a momentary inter-
est, the public turning immediately
to the attraction advertised, then
spending its time inside. This is
more or less true, superficially, but
question arises as to what extent
the exterior, as a whole, effects a
subconscious interest in a theatre
which later leads to inquiry con-
cerning the attraction — and also, to
what extent the exterior exerts a
; permanent appeal to the public,
without specific reference to the
program.
It is not due, however, to any
special need for calling attention to
exterior design, that the article by
Mr. Boiler (“Designing the Theatre
Exterior”) is to be welcomed. The
subject is always timely, so long
as leaders in architecture have
fresh thoughts concerning it. The
motion picture theatre being per-
haps the most specialized of all
types of buildings, its exterior is no
less special. Added to these class
considerations in its design, are the
universal aesthetic factors involved.
This combination calls for shrewd
selection of structural and decora-
tive elements, and a precise adap-
tation of them to the specific pur-
poses of the theatre. . . . And now
just a word about the author. Rob-
ert Boiler is a noted theatre archi-
tect, a member of the firm of Boi-
ler Brothers of Kansas City, Mo.
His article thus represents an ex-
perience gained over many years
in designing scores of motion pic-
ture theatres, located in large
cities and in small towns.
<1 People are speaking of televi-
sion. It’s coming, they say. In
this age, people are always sure
of new wonders. We of today are
perhaps as gullible as our fore-
fathers were skeptical. Still the
signs are that television, as a pub-
lic instrument, is not to be long
postponed. The other day a thea-
tre devoted to this kind of enter-
tainment opened in New Jersey. In
a recent issue of Better Theatres,
Harold B. Franklin, president of
Fox-West Coast Theatres, told why
he cautioned his managers to pre-
pare for television “as though it
were just around the comer.” Then
what, specifically, is holding it
back? What must yet be done?
And when may we expect it? It
was these inevitable questions that
led to the investigations reported
in “Television Today.” Douglas
Fox, who did the necessary nosey-
ing-around among “tongue-tied”
laboratory wizards, is a member of
the editorial staff of the Herald-
World, attached to the New York
office.
<1 Frankly, when the letter was
written to Eddie Fitch ’way off in
Australia, asking him to write the
article which now appears under
the title, “My Own Idea of an Or-
ganist in Australia,” the stern edi-
torial mind had in view a treatise
on organ solo ar.d picture-cueing
processes on Britain’s island conti-
nent. Australia has many fine
theatres, most of them quite new,
and organ playing in the American
fashion being somewhat of a nov-
elty over there, it was confidently
expected that Fitch, who had been
an American theatre organist of
wide experience in deluxe houses,
would give a technical discussion
of his art for the edification of the
organist. Several months later
came the article. It wasn’t the ex-
pected thing at all. Fitch had just
gone about writing up his experi-
ences in his own way with thought
for his brother console artists, yes,
but for every other class of show
people, too. And thus it was
proved that for once, at least, edi-
torial instructions had been wrong.
<| Difficult as it is to discuss equip-
ment costs based on an imaginary
theatre, “How Much for Equip-
ment” does answer those many in-
quiries concerning this item in the
new theatre’s budget, as definitely
and as comprehensively as possible.
And, of course, with eminent au-
thority, since Walter E. Green is
president of the far-flung National
Theatre Supply Company.
<1 Al P. Nelson, who describes the
new Fox theatre in Green Bay,
Wis. (“A Design Combining Mod-
ern Motifs With the Medieval" ) , is
a writer for trade and other pub-
lications, living in Milwaukee.
<1 Arthur Frederick Adams (“Ex-
pressing the Modem Spirit of De-
sign in a Small Theatre") is a
member of the staff of Rapp &
Rapp, Chicago and New York
architects, who designed the thea-
tre he discusses.
<J W. H. Mooring (“A Deluxe
Theatre in Cockney London ”) is an
English journalist occupying an
editorial chair on the staff of The
Bioscoper leading British film trade
journal.
<1 Leo T. Parker, who contributes
another article to his series on the
Theatre and the Law (“Contracts,
Liens and Licenses”), is a Cincin-
nati attorney.
<J Much has already been said
about the difference between acous-
tical concepts of the past and those
of the talking-picture present. In
the re-evaluation of sound behav-
ior, Electrical Research Products,
Inc., has carried on wide-spread in-
vestigations within the motion pic-
ture theatre itself, and it is with
this authority that S. K. Wolf
writes in “New Considerations in
the Treatment of Acoustic Prob-
lems." Mr. Wolf is head of the
theatre acoustics department of
Electrical Research Products. He
contributed valuable material to
the recent survey in the field of
sound pictures conducted by the
Academy of Motion Picture Arts
and Sciences.
<| Hugh S. Knowles, who contrib-
utes the fourth article irt his series
entitled “Locating the Causes of
Faulty Reproduction,” is a Chicago
radio and sound engineer. Also
this may be recorded, as the clos-
ing remarks of an exhibitor in a
letter to the Herald- World: “While
at it, I must congratulate you on
the series of articles by Mr. Hugh
S. Knowles in the Better Thea-
tres section. By all means, keep
his typewriter oiled up. We need
him, believe me.” To which it may
be truthfully replied, a consign-
ment of “oil” has been duly deliv-
ered.
<| A. E. Meyer (“Omanizing to
Meet the Foreign Equipment Mar-
ket”) is exceptionally well qualified
to discuss the problems presented
to the American motion picture
theatre equipment manufacturer
just entering the foreign market,
or wishing to increase his sales
abroad. Mr. Meyer has had over
15 years of experience in export
merchandising and shipping. After
the war, he was export manager
for the Nicolas Power Company,
later joining the International Pro-
jector Corporation, manufacturers
of Simplex projection machines, for
which company he is now export
manager. He was born and edu-
cated in New York City.
[21]
22
Better Theatres Section
April 12, 1930
SILENCE!
New
FOR
Absolute silence in operation makes
the new Sirocco the most practical
ventilating fan now available for
’sound" houses. It is perfectly adapted to use with “air-washing”
systems. Ask your nearest National Branch for full particulars,
prices and terms.
SUMMER
WON'T HURT
YOUR
PATRONAGE !
The new Sirocco is here... An added attrac-
tion of cool, fresh air for the summer months
— a necessity for good ventilation the whole
year through . . . And it s especially designed
for "sound" houses. This latest product of the
American Blower Corporation provides maxi-
mum ventilating capacity at exceptionally
low speed. This means absolute silence in
operation. No hum or mechanical noise to
interfere with good sound distribution . . .
Get ready now for hot weather. Adequate
ventilation is not only a year-around patron-
age builder; it’s a showman’s best protection
against that "summer slump" . . . With the new
Sirocco, summer won’t hurt your patronage!
This Stamp of Approval identifies
National Products. For your guid-
ance and protection — look for it in
the advertisements of theatre equip-
ment manufacturers.
A NEW CATALOGUE IS READY
Ask today for your copy of Catalogue
Number 30 — a new national handbook of
theatre supplies and equipment.
— NATIONAL THEATRE —
i SUPPLY COMPANY i
r Branches in all Principal Cities \
DESIGNING THE THEATRE EXTERIOR
An important subject discussed and illustrated by
an eminent designer of motion picture theatres
By ROBERT BOLLER
THE architectural de-
velopment of the mo-
tion picture theatre
front should represent a
process of evolution which
keeps step with
Early the changes and
Designs improvements
taking place in
the production department
of the film industry. It is
to be regretted that ex-
terior design has not kept
pace with such advance-
ment as has been brought
about in the making of the
pictures, such thought as
has been given to theatre
planning being devoted to
the beautification of the
lobbies, foyers, and the au-
ditorium proper.
Even the legitimate stage paid scant
attention to the outward appearance of
its playhouses till 1576, when The The-
atre was built in London. Later, when
Drury Lane and Covent Garden came
into being, the first real architectural
studies of theatre exteriors were made.
Since the legitimate drama, with its
background of centuries, so little
grasped the need for an attractive street
face, it is not remarkable that the mo-
tion picture industry has been slow to
sense the value of a well designed ex-
terior for the building which houses one
of the greatest mechanical wonders of
the age.
The Penny Arcade
In the early days of the Penny Arcade,
still fresh in the minds of the older gen-
eration, we were dazzled by an array of
electric lights, generously sprinkled
around an archway guarded by two
plaster angels. Once enticed into this
alluring but slightly iniquitous place of
amusement,- we changed our nickels into
pennies, and were thrilled by the antics
of the individual moving picture ma-
chines, which produced 45 seconds of
animated photography for each copper
invested.
Above (Sketch No. i), a design sub-
mitted for the Missouri theatre. Be-
low, as it was built.
The Penny Arcade was the logical lo-
cation for the early editions of “Hale’s
Tours,” an interesting scenic railway
feature evolved by Chief Hale of Kansas
City’s fire department, and Judge F. W.
Gifford, of the same city, in 1905. With-
in the next year or two, the “Tours”
gained in popularity to the extent that
they made their appearance independ-
ently in 214 plants in vari-
ous parts of the United
States, boasting an ex-
terior which for the first
time made an attempt to
indicate the nature of
the entertainment offered
within.
The entrance repre-
sented the rear platform
of a railway observation
coach, the embryo marquise
being merely an extension
of the train roof. Fore-
casting the ornate display
frames of today, crude
easels flaunted posters tell-
ing of the wonders of
“Hale’s Tours,” “Scenes of
the World” and “Trains
Every Ten Minutes.”
When “The Great Train
Robbery” made its appearance as a fore-
runner of our modern Westerns, it was
first given a place in the rear of the
Penny Arcade in many cities. Adolph
Zukor seized the idea as a plot for a
few thrilling moments in the middle of
a “Hale’s Tour,” in one of his earliest
attempts at theatre management, and
the films soon required more space than
was available in these low-priced amuse-
ment centers.
Vacant Store Theatres
Following the introduction of this
epic-making production, films began to
grow slightly longer, but scarcely more
cultured. They were projected in vacant
stores, plastered with violently colored
lithographs advertising short subjects
involving thief chases, more train
robberies and episodes showing costumes
which brought to sudden life the
criticism and censorship of the period.
Too many theatres of this type are
still in existence, and time has not les-
sened their ability to awaken the wrath
of an outraged public, with their plac-
ards of flaming youth, crime and sex
plays. The industry is to be congrat-
ulated, however, that this sort of thing
is being reduced to a minimum by the
[23]
24
Better Theatres Section
April 12, 1930
during weeks when the houses would
otherwise have been dark.
The Moderate-Sized Theatre
Contact with two older forms of stage
art must have broadened the vision of
film exhibitors, for about this time the
moderate size picture house was created,
and taking a leaf from the Thespian
notebook, the comfort of the patron be-
gan to be the paramount issue. Interior
decorators for the first time looked upon
this branch of theatrical work as a pos-
sible field for their efforts, and the mo-
tion picture theatre front began to de-
velop certain characteristic features,
which marked it as a place of high-class
entertainment. The picture itself was
rapidly being carried to perfection — if
we dare speak of perfection in an in-
dustry of such rapid changes. The archi-
tecture of the auditorium and interior
foyers strove to furnish a setting suit-
able for the beauties of the screen’s
vision and range.
The Deluxe House
The theatre of moderate capacity has
held its place of popularity as a money-
maker for the exhibitors in spite of the
advent of the deluxe motion picture
house, which was introduced about 15
years ago in our larger cities. Money
was expended lavishly in an effort to
dazzle the public with new wonders.
Strange to say, in spite of the thou-
sands spent on the interiors of these
veritable palaces of shadows, the ex-
teriors commanded little more study
than was necessary to install larger and
showier electric signs — a hang-over from
the old poster days.
The “Baby Deluxe”
Smaller communities, envying the
metropolis its deluxe houses, were made
happy by the creation of what we like
to term, the “baby deluxe” theatre, a
The “Shooting Gallery” Type
Graduating from the vacant stores
and folding chairs of the “store show”
period, the industry displayed its prod-
uct in small buildings designed especially
for the showing of moving pictures. For
want of a better name, we call this first
crude attempt at motion picture archi-
tecture, the “shooting gallery” type of
house, for it was long and narrow, with
little thought for comfort, attractiveness
or ventilation. The front was little more
than a huge display board for posters
in clashing hues, and a stiff wind had
an exasperating way of working havoc
with the advertising man’s work, giv-
ing the theatre a curiously down-at-the-
Sketch No. 3. — Long walls and secondary features offset weighty effect of dominant motif.
Sketch No. 2. — Central feature wider than subordinate surfaces at side.
desire of the exhibitor himself to place
his wares before the people of his com-
munity in as legitimate and attractive
a fashion as the high class department
store, the best delicatessen, or the ex-
clusive shojrpe for women’s wearing ap-
parel.
“Legitimate” Theatres Rented
In short, the “movies” have for years
been imbued with a desire to be re-
spected as an art. This wish dates back
to the afternoon when the first showing
of a lengthy film was given in a regular
playhouse in New York City, before an
audience of critical legitimate theatre
patrons. Every detail was thought of to
give the matinee an atmosphere of re-
spectability, and the affair marked the
beginning of a long struggle upward
toward the artistic goal.
heel appearance after a storm. Occasion-
ally a real twister would bring down the
large billboard, exposing the false front
for the empty shell it was.
The next move made by the motion
picture was into the vaudeville theatre,
playing as an attraction added to the
regular bill. Films of special merit
began to appear in legitimate theatres
April 12, 1930
Sketch 4. — Long perpendicular lines give
effect of great height.
house of moderate capacity but other-
wise embodying all the luxuries and
comforts of the mammoth urban amuse-
ment places. These satisfied the craving
for beauty which lies in the hearts of
most Americans, and presented a con-
crete opportunity for the creation of a
real civic asset on the part of some pub-
lic spirited man or group of citizens.
Since they were planned essentially as
monuments, rather than strictly com-
mercial enterprises, the exteriors of the
“baby deluxe” type of house usually
show signs of more studied and pleasing
design than the earlier attempts at the-
atrical architecture. It is gratifying to
know that under competent management
they have in every case proven finan-
cially successful.
Sketch No. 6a. — A shallow arch appears
iveak to the eye.
Exhibitors Herald-World
Advancement in screen production de-
mands better taste in the motion picture
theatre, which should be the beauty spot
of any city or town.
To paraphrase: While it is undoubt-
edly true that “the picture’s the thing,”
and that it is the talking screen that
modern patrons pay the currency of the
realm to see, nevertheless a splendid film
presented in an unsightly or slovenly
kept building does not have an opportu-
nity to please the taste of the customer
the management most wishes to reach —
because he is not there!
Unless we are willing that the screen
shall be rated on a low plane — and the
present and awakening interest shown
by owners and exhibitors in better films
and tasteful interior and exterior design
gives the lie to that assumption — the en-
vironment surrounding the motion pic-
ture must be a visible proof of its
aesthetic value.
Characterization as a Theatre
Masques
WE have spoken of certain char-
acteristics which have, through the
years, identified themselves with a the-
atre exterior.
One of the oldest, and most obviously
“tacked on” devices, was the introduc-
tion of plaster or cast stone masques,
placed on the theatre front without
rhyme or reason. It was an apology, as
it were, on the part of the builder, for
not having made the purpose of the
structure clear in the design.
Statuary
There followed a short-lived fad for
ladies of supposedly great pulchritude,
in various stages of negligee cast in per-
manent materials and left to recline in
languishing positions at various points
on the cornice, sometimes attended by
plump cupids. These, and the interior
murals of the same day, offended the
sensibilities of the better class of trade,
and their span of popularity was brief,
designers and decorators turning to
more conventional forms of ornamenta-
tion.
The Marquise
The marquise, originally intended as a
shelter from sun and inclement weather,
has become an historical feature offering
an excellent advertising medium.
Did you ever see a theatre without the
overhanging marquise? Didn’t it appear
queer and incomplete? Without this
unit, which might be dubbed the sig-
nature of a playhouse, the building at
once loses its individuality.
Signs
Electric bulb and neon gas signs have
become a usual item in taking stock of
the modern theatre front. Their height
and width is usually limited only by the
size of the lessee’s pocketbook, whereas
they should be designed in conjunction
with the entire exterior, so that they
will not overshadow and nullify the
beauty of any part of the structure.
Display Cases
Poster frames have been subordinated
and made artistic additions to the ef-
fect of the whole front. The modern
25
Sketch No. 5. — Exactly the same dimen-
sions as in Sketch No. 4, hut less pleas-
ing because of horizontal lines.
display man creates real works of art in
presenting the attractions in store for
the patron, in striking contrast with the
lurid signs of bygone days, which are
now left to the bill posting companies.
The Box Office
An old theory of exterior design had
it that the box office should be placed
directly at the street entrance, so that
the patron need not go through a door
in order to secure a ticket. This idea
sprang from the now antiquated notion
that the customer must be “lured” in,
which is no longer necessary.
In cold climates, or localities subject
to bitter storms and cutting winds, the
inside box office is an evidence of fore-
Sketch No. 6b.- — Adding depth to arch
makes it appear strong.
26
Better Theatres Section
April 12, 1930
Sketch No. 7. — Foyers and stage lofts unite into a composite whole.
thought for the patron’s comfort, which
he will not fail to appreciate when
standing in line on a stormy evening.
In general, the box office should con-
form to the general exterior and lobby
design, in addition to being an object of
beauty and the means of arousing in-
terest as to the theatre interior.
General Atmosphere
The theatre front should give an in-
vitation to the passerby by its intimate
atmosphere, suggesting romance and ad-
venture. The ideal exterior for a play-
house will make it a bright spot.
In attempting to gain this intimate
feeling, we have learned to avoid the
classic designs, with their cold, hard
lines, leaving such types for use in li-
braries, art galleries, banks, etc.
A few years ago we felt an urge to
do something different in theatre ex-
terior design, and we proposed a design
(Sketch No. 1) to a client of ours, as a
departure from the usual in a theatre
front. He quickly set us right.
“No,” said he, “folks will think that
my building is the U. S. Mint, or some-
body’s mausoleum! Give me a sketch
with some life in it and I’ll talk busi-
ness!”
The accompanying photograph shows
the building as it appeared when com-
pleted. Built of polychrome terra cotta,
in shades that delight the coior-loving
eye, it is a design that is anything but
repellant to the man on the street.
In an effort to avoid the coldness of
the classic type, some designers make
the mistake of overloading the theatre
front with unnecessary ornament and
“fussy” details. These, if carried to an
extreme, have a tendency to detract from
the central or dominant feature of the
exterior.
Essentials of Good Design
The Dominant Feature
IT is an accepted rule of good archi-
tectural design that every exterior
should have a dominant feature.
There is no set rule for its location,
as it may be in the center, at the end,
or at one side of the central point of the
building. However, it should always be
placed so that it will immediately lead
the eye to the theatre entrance. When
placed in the exact center of the front,
the dominant feature is usually wider
than the contrasting sub-dominant, or
less important, surfaces at either side,
up to a width where such an arrange-
ment would make the central feature
clumsy. The idea is graphically ex-
pressed in Sketch No. 2.
In extremely long buildings, a number
of secondary features may be used to
break the monotony of the walls, always
keeping in mind the fact that they must
be secondary , so as not to detract from
the central motif.
To attempt to cover, in an exhaustive
manner, all the possibilities of the domi-
nant feature, would be to weary both the
writer and the reader. We would merely
suggest, therefore, that the central
thought may consist of an arch, series
of arches, spaces flanked by columns or
pilasters, or the whole may be a mass of
long lines, accentuated in the modern
manner, with endless variations, accord-
ing to the specific tastes of the designer.
The Structural Frame
The structural frame of the building
is planned with this central motif in
mind, as well as with a vision of the
whole exterior and the various parts
adapted to the purpose they are to serve
in the finished building. The “moderns,”
especially, glory in structural details
frankly presented and beautified in the
design.
Scale
In determining the size of the domi-
nant feature and the whole exterior,
proportion and scale demand consider-
ation. Imagine a small community the-
atre, seating less than 1,000 persons, de-
signed with ornaments comparable in
size with those suitable for a 5,000-seat
deluxe house, and see how your sense of
proportion will be outraged!
In a similar manner, the scale of the
exterior of a small theatre should not
give promise of an auditorium of deluxe
capacity. This is a part of what some
designers mean by “truth” in archi-
tecture.
Balance
Having chosen the central feature and
determined its proper scale, top-heavi-
ness and lop-sided effects are avoided
by the theory of balance. A glance at
Sketch No. 3 reveals possible balancing
mediums, in long walls and secondary
features which offset the weighty effect
of the tower, which in this case is the
dominant feature.
Rhythm and Harmony
Rhythm is found in the repetition of
line, ornament and the general tone of
the design. We find grotesque varia-
tions from the central thought upset-
ting, which no doubt accounts for much
of the turmoil which filled the public
mind when the first crude modernistic
stage sets and decorations appeared.
Carrying the development of modern-
istic design farther along the path of
art, we find a harmony of thought slowly
taking form, which satisfies our innate
desire for rhythm in our buildings, as
in our music.
The Use of Line
Another factor in design which is re-
ceiving more attention at the present
moment than perhaps any other detail,
is the use of line. Lines are used
primarily to relieve monotony. A per-
fectly square building front can be made
to appear taller and less monotonous by
the use of unbroken perpendicular lines.
Sketches Nos. 4 and 5 illustrate the
height given to a commercial building
of any type by the use of up and down
lines, in contrast with the same building
designed with a lavish use of horizontal
lines.
[To be continued in the next issue.]
April 12, 1930
Exhibitors Herald-World
27
They're secretive,
these scientists.
Television Today
By DOUGLAS FOX
WHEN people gather in the name
of the motion picture industry,
one of the topics (if they are
not film salesmen) that almost invari-
ably bobs up into the con-
versation, is television — tele-
vision, that ultimate thing
in projection which the
“visionaries” say will solve
the entertainment problems
of the world.
Television is a word to
conjure with.
Your professional ex-
ploiter of ideas and person-
alities goes wild when you
mention it to him. Already
amazed at the tremendous
reach of the radio, whereby
he has brought to the ears
of the civilized world the
voices of persons who, 25
years ago, could have been
heard by only a few thou-
sand specially privileged per-
sons a year, he stands aghast
at the unplumbed possibil-
ities of television, a medium
which will project the
images as well as the voices
of performers into every
nook and cranny which
boasts of receiving appara-
tus.
The motion picture exhib-
itor, whether he owns a single theatre
or heads a vast chain, already views
television as a definite factor in the show
business. But is it a threat or a prom-
ise? How soon will it make its pres-
ence felt as an ally or a competitor?
Far-sighted theatre men like Harold
B. Franklin, president of Fox-West
Coast Theatres, believe in taking the at-
titude that the new medium is “just
around the corner” and that they should
prepare themselves to meet it. In his
brilliant article in a recent issue of
Better Theatres, Mr. Franklin aptly
said, “As the ‘movie’ found the voice to
compete with the ear-craving which the
radio had developed, so will we of the
theatre have to enrich, embellish and im-
prove our shows to meet this new com-
petitor . . . and, if necessary, we will
tie in.”
The vast corporations of the electrical
industry are keen on the mark. They
are spending thousands of dollars a year
on experimental work to develop tele-
vision to the practical status of teleph-
ony, of which, certain facts indicate,
they desire to make it a part. While
conceding its possibilities as a medium
of popular entertainment, they are more
concerned in making it an essential pub-
lic utility. Electrical experts in their
employ are expending their energies in
the direction to which the dollar points.
Like their employers, they are more in-
terested in television as an adjunct to
communications systems, than they are
in relation to the radio and the motion
picture industries merely as agencies of
entertainment.
They realize, too, that they are spend-
ing money to make money and they are
not anxious to let anyone get in ahead
of them. They never talk about what
they are doing until they have made a
demonstration, and they never make a
demonstration until every little cell and
gadget of the mechanism is carefully
buried under a heavy load of patents.
Today they are “tighter” with their in-
formation than they ever were. And is
not that an indication that they are
really getting somewhere?
J UST how far they have got by now,
none but these scientists and their im-
mediate executives can say. Just how
soon they will announce the practicabil-
But persistence won
Mr. Fox significant
notes on their
activities today,
and they tell us
important things
about tomorrow
ity of their work even they
do not know definitely. But
this remains: Television is
imminent and has been for
the past two or three years.
It may take one year and it
may take five, but practical
television, in one form or
another, will be with us by
1935.
The obstacles in its way,
all of a scientific nature,
have narrowed today down
to two : enlargement and
clarification of the image
received, and simplification
of the apparatus necessary
for a transmission and re-
ception.
Television today? Here it
is :
“In the present system,
the initial signal wave is ob-
tained by sweeping a spot
of light over the subject
(say, a girl’s face) in paral-
lel lines, completely scan-
ning it once every eighteenth
of a second. The light re-
flected from the face, or subject, is col-
lected by large photoelectric cells which
control the transmitted current. At the
receiving station the picture current
controls the brightness of a neon lamp,
from which the received image is built
up by means of a small aperture moving
in synchronization with the spot of
light at the transmitting station.” That
is a description by the Bell Labora-
tories, research headquarters of the
American Telephone and Telegraph
Company.
For presentation to a large audience,
television images may be produced by
a neon lamp in the shape of a grid hav-
ing a large number of separate elec-
trodes. A high frequency excitation,
controlled by the picture current, is
distributed to the successive electrodes
in synchronism with the spot of light
at the transmitting end. This distribu-
tion is achieved by 2,500 wires to suc-
cessive electrodes of the grid, from a
like number of bars on a high-speed dis-
tributor. The brush on the distributor,
as it contacts the bars and commutates
The mechanisms which form the heart of a television-motion pic-
ture transmitter. The scanning disc is shown, as well as the
dot of light which is thrown on the motion picture film. Above
the disc is a “synchronizing tube,” which keeps the disc turning
at a predetermined rate of speed.
I PHOTO BY COURTESY OF WESTINGHOUSE ELEC. MEG. CO.]
28
Better Theatres Section
April 12, 1930
the current to the grid, rotates syn-
chronously with the scanning disc, or
signal light, at the transmitting end.
In other words the screen or grid is
much like an electric sign where a shoe
contacts various lamps in a predeter-
mined pattern, the pattern in this case
following the designation of the signal
light at the transmitting station, and
building up, as it “sees” them, the fea-
tures of the subject.
As I said before, enlargement and
clarification of the image received from
one of the two obstacles now in the way
of the commercialization of television.
Enlargement possibly will be obtained
by building larger grids. Clarification,
or an increase of light, may be achieved
by using an electro-magnetic field to
vary neon illumination. This is some-
thing entirely new
and is one of the
next steps in tele-
vision, according
to Dr. William
Hoyt Peck, elec-
trical wizard and
inventor of the
“colorcraft” proc-
ess. The other ob-
stacle, simplifica-
tion of apparatus,
can only be over-
come by constant
work at detailed
refinement. And
that takes time.
To consider clari-
fication, even in a
very simple way,
it is necessary to
go more into detail
about transmis-
sion. In transmission the object to be
transmitted has light played upon it by
what is called a scanning disc. This is
a disc with holes around it which spiral
in towards the center. Behind the disc
is a light source. In front of the disc
is an aperture. In front of the aperture
is placed the subject. The disc revolves
and the light passes through each hole
of the disc successively and plays upon
the subject. The effect of this, if done
slowly, would be to cover the object with
little dots of light in parallel lines,
something like the surface of a halftone
engraving. One light follows another
so quickly, however, that by the per-
sistency of vision the subject appears to
be completely illuminated. The reflec-
tion of each beam as it illuminates a
minute portion of the subject, is picked
up by photoelectric cells, amplified and
transmitted to the receiving station,
where it is reproduced. As holes of the
disc pass across the aperture, they
illuminate, in rotation, every aspect of
the subject. If the disc has 50 holes
and is moving quickly, it will produce
50,000 light signals a second, or “scan”
subject completely 18 times a second.
A.T the receiving end, the apparatus is
picking up 50,000 impressions a second
in synchronization with the scanning
disc at the transmitting station. It
must be remembered that each one of
the impressions covers only one of the
2,500 contacts on the grid, and while
the persistency of vision may tell one
that he is looking at a picture which is
not very clear, he is actually seeing only
one-2, 500th of it at a time.
Suppose you watch it for a second.
You see 50,000 individual dots take form
and die: it isn’t like the cinema, where
you are presented with a complete pic-
ture which changes 24 times a second.
Here you are presented with only a
fractional portion of the picture, even if
the complete thing should come and go
18 times a second.
Now, suppose that all the impressions
were maintained till other ones came to
Making “television movies.” Players
broadcasting a dramatic sketch from the
studio of the General Electric Com-
pany’s laboratories at Schenectady, N. Y.
[PHOTO BY HEWS BUBEAU. GENERAL ELECTRIC]
wipe them out. That would give you
2,500 impressions constantly, the first
only disappearing when the 2,501st took
its place, the second yielding only to
the 2,502d, and so on, through the length
and breadth of the grid, which corre-
sponds to a screen. Then the difficulty
of light, the problem of clarification
would be gone. There would be good
projection and one of the major prob-
lems of television would be solved. That
is one of the things being sought by
television engineers today.
In theory, as it is pointed out, the
only thing that is necessary is a large,
electrically magnetized steel plate which
will lie behind the grid. It is hoped that
this magnetic field will maintain the
electrical impulses in the neon tube until
they are wiped out by another series,
and so keep a picture on the grid.
In color television today, the same
light sources, driving motors, scanning
discs, synchronizing systems, and the
same type of circuit and method of am-
plification are used, as in the mono-
chromatic system discussed above. The
only new features are the type and ar-
rangement of the photoelectric cells at
the sending end, and the type and ar-
rangement of the neon and argon lamps
at the receiving end. New cells, using
sodium instead of potassium, have been
developed. Their active surfaces are
sensitized by a complicated process using
sulphor vapor and oxygen, instead of by
customary glow discharge of hydrogen.
Their response to color, instead of stop-
ping in the blue-green region, goes all
the way to deep red. Three sets of cells
are used in place of the one set now
employed. Each has a gelatine color fil-
ter: one of orange-red, another of yel-
low-green, and a third of greenish-blue.
Three series of television signals, one
for each set of cells, are generated, in-
stead of one, and three channels are used.
In considering
the simplification
and refinement of
the other appara-
tus now in use, let
us begin by exam-
ining its limita-
tions. First, there
is the simplest
method of tele-
vision, that of still
photography trans-
mission, which is
much in vogue with
newspapers. The
American T e 1 e-
phone and Tele-
graph Company’s
still photography
transmission now
takes seven min-
utes for a 5x7-inch
picture. The picture is divided into
the equivalent of 10,000 elements to the
square inch, or a total of 350,000 ele-
ments. This requires a transmission of a
frequency band of 400 cycles a second on
each side of the carrier frequency. And
if you plan to transmit images of the
same fineness of grain as that which is
now sent in seven minutes, you would
have to send your complete image in a
one-sixteenth of a second and would
need a transmission frequency range
7,000 times as great. Three million
cycles would be the approximate width
of the frequency band.
Bearing in mind that wire circuits
are not ordinarily designed to carry
frequencies of over 40,000 a second, and
that with radio systems, uniform trans-
mission of wide signal bands becomes
extremely difficult, you can understand
at once that an image of considerably
less detail than the one just considered
is imperative, or else some means must
be found for splitting up the image so
that it may be sent through a larger
number of channels.
Practical television, from individual
to individual, a service to parallel that
of telephony is fairly close at hand, ac-
cording to Professor H. E. Ives, who is
attached to the technical staff of the Bell
Laboratories. Professor Ives, however,
thinks that television will always be
much more expensive than telephony
( Continued on page 154)
April 12, 1930
Exhibitors Herald-World
29
A NEW WARNER THEATRE
RECAST IN CLASSIC MOLD
A few words and pictures about the Forum in Los Angeles
WARNER BROTHERS added
another link to its fast growing
chain of modern theatres on the
Pacific Coast with the acquisition and
remodelling of the Forum in Los
Angeles. It represents the first step in
the recently organized Warner theatre
expansion program. The Forum has
long been recognized as the outstanding
neighborhood theatre in Los Angeles
and its vicinity.
The interior of the showplace presents
a fascinating appearance. With the im-
provements and new installations of
lighting effects and fixtures, there is all
the strange thrill of old Roman days
together with 20th century comfort. It
is situated in one of the most progres-
sive and up-to-date sections in Los
Angeles and is the fourth great theatre
in the Los Angeles district to be ac-
quired by the Warners.
On seeing the Forum, one immediately
thinks of the Roman Forum. The the-
atre is of the same architectural char-
acter, except on a smaller scale. Its
style is Roman Corinthian. The en-
trance is through a colonnade and an
oval-shaped rotunda, with dome ceilings
covered with murals. The auditorium
as seen from the rotunda, down to the
foyer which carries the same character,
seems as if inspired by one of the fore-
courts of a Greek temple. It gives one
the impression of being out-of-doors be-
By TOM J. HACKER
cause of a colonnade on each side, which
gives a background redolent of ancient
Greece. The ceiling is in the shape of
a huge canopy, which adds to the illusion
that the proscenium arch is a continu-
ation of the colonnade.
Masonic lodge rooms occupy the upper
floors and the rotunda. The building is
constructed of reenforced concrete,
trimmed with cream-colored terra cotta.
The seating capacity is 1,804.
The entire house has been modernized
in every detail with the acoustics a pre-
dominating feature. Western Electric
equipment is used. The Robert E. Power
Studios have completely redecorated the
interior. The box office, formerly lo-
cated to the extreme right of the build-
ing, was moved directly in front of the
center doors. Two posts were removed
from the entrance to permit this instal-
lation. A powerful Neon sign tells that
the house is now under the Warner
banner. A Neon beacon flashes the news
of a studio preview to the surrounding
territory, and Warner Brothers radio
station, KFWB, assists in announcing
forthcoming Warner Brothers and First
National Vitaphone pictures, which are
shown exclusively. The Forum has also
been established as a preview center for
all films produced by its owners.
Electrically (thanks to Frank
Murphy) it is a new house. Murphy
has long been associated with the War-
ner studio in the capacity of electrical
supervisor and engineer. He has been
an outstanding figure in the early and
present development of talking pictures.
In addition to the improvements which
are obvious to the eye, the house has
undergone as many changes not visible.
Since its first opening, several years ago,
the Forum has been a family theatre and
will remain as such under the Warner
policy.
The house is approximately seven
years old and was opened as a first-run
theatre charging an admission price of
50 and 65 cents. Gus Metzger took it
over in 1928 and brought the price down
to 25 cents for any seat, any time. War-
ner Brothers boosted it to 35 cents and
is playing second-run films.
The house is in charge of District
Manager Max Siiagrin, who operates
the Warner theatre in Hollywood, the
parent of the chain and a house which
has become world famous.
so
Better Theatres Section
April 12, 1930
1
,A| jg
4 1
f i
f”T' T"1 1" fr T';"'
1 f 1 1 I | f
EXPRESSING THE MODERN
SPIRIT OF DESIGN
IN THE SMALL THEATRE
Externally, Paramount's
new theatre in Stapleton,
N. Y., has the merits of a
skyscraper. Inside, the
necessary romanticism of
the theatre is yet restrain-
ed by severe modern lines
Elevation of the front ex-
terior of the Paramount at
Stapleton, emphasising the
domination of “skyscraper
lines” and the depth of the
reveals. Note the partici-
pation of light in the gen-
eral effect of this modernis-
tic exterior. If the sun is
friend to Stapleton, the
actual effect cannot he far
different from that got by
the artist.
By
ARTHUR
FREDERICK
ADAMS
THE spirit of modern art which has
influenced quite a great deal of our
commercial work, such as office
buildings, interiors of shops, store
fronts, hotels, and so on, is gradually
finding its place in the designing of
theatres. Up until recently architects
and designers have been inspired almost
exclusively by period styles. Practically
all the different styles have been used
in the embellishment, not only of the in-
teriors of theatres, but also of the
facades.
The new, or modernistic art, is begin-
ning to assert itself prominently, espe-
cially in smaller theatres, and it is my
belief that it will not be long before it
will be very pronounced in the designing
of larger houses. But although it will
find its place eventually in large houses,
the style is likely to undergo consider-
able change in the direction of embellish-
ment. The apparent need for enrich-
ment of detail in a theatre auditorium
and its surrounding lounges, foyers, etc.,
will possibly have a tendency to elabor-
ate somewhat the modernistic design,
and perhaps create a still newer style,
keeping, of course, the fundamental
quality of simplicity which is basic to
the new art.
The new Paramount theatre in Staple-
ton, N. Y., is designed in the modernis-
tic pattern. It seats 1,302, having 808
on the main floor and 494 in a small
balcony. This theatre, now nearing
completion, will be operated by Publix.
It is due to open this spring.
Situated on a corner, it commands a
prominent site. The structure has four
stores, the theatre auditorium being at
the rear of the property. On the right
side of the property, at the property
line, is the entrance to the theatre,
where a spacious entrance lobby leads
into a large grand lobby. The frontage
of this project is 103 feet, with a depth
of 24 feet. Ample space has been given
April 12, 1930
Exhibitors Herald-World
31
An architect’s study of the
proscenium arch and dec-
orative curtain in the Para-
mount at Stapleton. While
the subject is romantic, the
rendering is in the modern
manner, with direct lines
and sharp surfaces carrying
the outline of the figures.
This decorative piece is
richly colored, as even this
sketch, by its contrasting
tones, readily reveals.
to the exit courts at the right and at
the rear.
The exterior of the building is a com-
bination of face brick and cast stone, all
treated in rather severe modern lines.
In designing the exterior the architects
gave careful consideration to the archi-
tecture of neighboring buildings.
T HE auditorium has a height of 40
feet. The stage has a depth of 24 feet.
The proscenium arch opening measures
56 feet, the architects having prepared
for the increased size of the screen to
be used with wider film. The projection
booth was similarly designed so that the
expected future developments in cinema-
tography and projection would be pro-
vided for.
A combination of low relief plaster
work, with an abundant use of mirrors,
colorful marbles and decorative painting,
all combined in a harmonious effect,
form the basic elements of the decora-
tive scheme. Every precaution was
taken, of course, to introduce forms
which would have special acoustical
value while some of the old curved forms
were eliminated in favor of angular
shapes.
The larger poster frames, or what are
commonly known as shadow boxes,
which were introduced into the lobby,
main foyer and elsewhere are built into
the construction and form an integral
part of the design, expressing the mod-
ernistic ideal of utility as the basis of
beauty. The combination of features of
this sort is quite a new note in details
and one likely to be sounded more and
more.
The mechanical equipment of this par-
ticular house will function exactly as the
expensive mechanical equipment in-
stalled in mammoth theatres. The heat-
ing plant, electrical equipment, stage
equipment, etc., will equal those of any
large theatre. The system of ventilating
is the down-feed system, by which the
air is forced from the top and passes
through openings in the floor, wall
grilles, etc. •
Interesting objects of art, which have
been procured from different parts of
Europe and this country, and also furni-
ture which has been specially made, will
be placed in different parts of the
theatre.
QO
06
Better Theatres Section
April 12, 1930
MORE than one theatre has been
built in belief that the archi-
tectural atmosphere of a theatre
has almost as much entertainment value
as the show itself. But perhaps few, if
any, have been designed as dramatically
as the latest member of the G-B The-
atres’ chain in New England.
The Capitol, which was just recently
opened in Athol, Mass., has as its
dominating decorative motif, a period in
the history of Athol itself. The 1,700
seats of the auditorium, all on one floor,
are enclosed by a solid four-wall mural
(broken only by the stage) depicting the
Athol of three or four decades ago. The
Capitol is thus a unique experiment in
the employment of the American scene
under the Republic, as the basis of a
“period” design. The architects were
Mowll & Rand of Boston.
The lobby is a replica of a covered
bridge which is a landmark in Athol.
There is the pitch roof and sturdy oak
rafters, the suspension timbers on each
side, the great hewn longitudinal tim-
bers, the wide planking under foot.
Through the side timbers on each side
are panorama paintings of the country-
side. The illusion is striking. The
scenes are lighted from concealed “day-
light” fixtures under the overhanging
An early American
village as the
motif of a modern
theatre's design
eaves of the bridge, thus throwing the
diffused light down from a slant onto
the canvas. The effect is high-noon
sunlight.
O NE enters the auditorium from the
lobby through a rustic entrance, true to
the type of the covered bridge. Looking
back at the entrance from inside the
theatre one sees an exact replica of the
bridge entrance. Here there is a “faded”
sign: “Walk your horses or pay a $3
fine.”
The auditorium, presenting panorama
The photographs on this page show the
auditorium of the Capitol and its “local
color” decorations. The view above shows
the rear wall, that below shows the right.
of the old town of Athol, has proved an
interesting “show.” The older people
gaze at its walls, picking out various
houses and buildings that really did
exist. The artist spent much time
delving into history of the town to get
exact replicas of buildings no longer ex-
tant, and spent much time in the coun-
tryside sketching landscapes later exe-
cuted on the walls. The old fire station,
town hall, churches, grist mill and
farms, are included in the landscapes,
with the rolling Western hills in the
background. The sky-like ceiling be-
comes starlit when the house lights are
lowered.
The Capitol has complete modern
equipment, for the comfort of patrons,
the presentation of talking motion pic-
tures and the production of stage shows.
Electrical equipment includes provision
for color effects. The sound equipment
is Western Electric. Both architecture
and equipment provides for wide film
pictures.
The theatre proper is located behind
buildings which abut on the street, the
foyer extending through a narrow strip
between stores, to the street, where
there is an ornamental lobby, ticket
booth and canopy.
The Capitol is the 22d G-B theatre.
April 12, 1930
Exhibitors Herald-World
33
My own Idea of
in Australia
by
EDDIE FITCH
an Organist
It may not be your idea but it's Eddie's and
he's going to stick to it. Since leaving the
consoles of America for those of the island
continent Eddie has experienced most
everything in Australia— except “the bird''
AUSTRALIA! I wonder how many
Z\ Americans know as little as I
knew about this big little conti-
nent down here, up to two weeks before
I was actually on the good ship Aorangi
steaming out of Vancouver harbor. I
knew in a vague sort of way that there
ivas some such place, and that it was far
away, very far away — too far from
America to be of any real use or im-
portance!— but that it was a rather pic-
turesque place where nobobdy did any-
thing except go to horse-races and drink
inviting-looking liquids out of tall
glasses, and that the convicts and blacks
were kept pretty well in their place.
In a way, I was nearly right. Horse
racing is still “the sport of kings;” and
drinks — but why bring that up? The
convicts (what few there are) are kept
in very modern jails, and the blacks, or
Aborigines (what few tribes are still
left), are ’way in the
interior, or on reser-
vations much like our
Indian reservations.
Australia, as I
know it now, is a
very up-and-coming,
modern country. It
is difficult to realize
that there are only
six towns of any im-
portance and that the
population of the en-
tire country is not
that of New York!
Standing in the busi-
ness sections (or sub-
urbs for that matter)
of Sydney or Mel-
bourne, one finds it
almost impossible to
believe that it was all
an absolute wilder-
ness only about 100
years ago ! As to the
towns themselves, I
can only say they remind me of those in
Southern America — New Orleans, Gal-
veston, etc. But I suppose it’s climatic
conditions that go to make up the re-
semblance.
The theatres in general all seem to be
doing very good business. There are
two chief thea-
tre circuits. A
couple of years
ago they started
out on a build-
ing competition
that has re-
sulted in giving
Australia some
very fine thea-
tres, indeed.
One firm would
erect a house in
one city, and
the other would
i m m e d iately
erect one in di-
rect competi-
tion. One
would think the
result would be
to over-seat the
Part of “The Idea.” Tims, the pic-
ture of Mr. Fitch above indicates
that organists are expected to make
frequent visits to some barren coast,
while at left Mr. and Mrs. Fitch
show how to enjoy the climate.
town, but it
hasn’t seemed
to have that ef-
fect. As for the
deluxe theatres
recently built, I
don’t know of
any American
city, taking pop-
ulation for pop-
ulation, that
has any better
equipped thea-
tres.
Organ play-
ing — especially
solo work — in theatres is something of
a novelty over here. By that I don’t
mean it’s any too easy. I’m up against
the same proposition that I was when
the organ was still something of a nov-
elty in the States, Chicago particularly.
About half the public doesn’t want to
you to “desecrate the organ” and thinks
only hymns and
fugues should be
played on it, while
the other half wants
to hear what funny
noises it will make
and wants jazz. And
in Australia, they
don’t mind in the
least telling you so,
and HOW! When
they like a thing,
they’re very appre-
ciative, but I’ve heard
of acts getting
“razzed” off the stage
- — they call it “get-
ting the bird.” Some
one will start the
“counting out” proc-
ess by shouting,
“One!” A few more
will pick it up and
shout, “Two!” Then
about half the house
is ready for “three”
— and so on up to
“ten” and “out!”
There is nothing left
for the act to do but
walk off the stage.
Thank Heaven, I’ve
never witnessed it. But I’ve heard of
it being done on more occasions than
one and always congratulated myself
that I had not yet been a victim of this
rather severe custom.
The problem of getting slides had me
tricked at first. The American material
I found to be too “Yankee,” and as there
is not much to get from the American
publishers any more except community
sing stunts, I was left pretty much
“on my own.” The audiences are not
educated to community singing and any-
one who has tried it, knows what an
up-hill battle it is to get a “cold” house
warmed up to the singing point. Then,
too, there are not enough songs popu-
lar at any one time. Only about half
of the songs published in the States
ever get to this country. And of them,
only one-tenth or one-twentieth ever get
popular. From personal observation I
would say that the life of the songs that
do get popular here, is longer than in
84
Better Theatres Section
April 12, 1930
the States. But in general, it’s only the
colossal hits of America that get really
popular here, the “Ramona’s” and the
“Honey’s,” etc., though sometimes the
rule is reversed and the most unexpected
song is popular.
ThESE were my impressions on first
landing, but now the only way I know
a song is popular in the States is by
reading Exhibitors Herald - World.
There are not the mediums of populariz-
ing a song here. I might say
that the records were the
chief means before the advent
of the talkers. The Austra-
lian “song-plugger” is prac-
tically non-existant. I say
this even though I did use
one (supplied by the pub-
lisher) in a stunt in Mel-
bourne. All this goes to show
why community stunts are
not so good. You might get
four or five songs for one
week, and possibly (but not
probably) four for the next,
and then you’re all caught up
for the next six months. So
I argued thus with myself :
“The organs are new here.
Why not try the same stuff
you did years ago when con-
ditions were the same in
America?” So I waded
through some of the ancient
material that luckily I had
saved and brought with me
and picking two or three
stunts that seemed likely, had
slides made (and that’s a
little story in itself), put
them on, and to my intense
relief and satisfaction, they
“clicked.” From then on I
knew what to do.
To go back to the problem
of slides: They still use ad-
vertising slides here, running
them in the “interval'’ (I’ll ex-
plain that later). So I had no
difficulty getting the slides
themselves made — ah, yes!
But advertising slides and
cartoon slides are two dif-
ferent things! To simplify
the matter of explanation, I
took several good old Ransley
slides with me, walked boldly
forth and said, “Can you
make a slide that will look
like that?” Invariably the
reply was something like this,
“Oh, yes, Mr. Fitch. Let’s
see, I think we can do the
white lettering on the black background.
I don’t know how they get this fancy
background, but you see we have no call
to do cartoon work, so we don’t employ
artists. Of course we can call in an
artist to do the cartoons. Yes, I think
we can fix you up.” Then came the dis-
heartening part of it — when I asked the
price. Again the reply was invariably
this, “Well, the slide itself will only be
about six or eight shillings, but these
artists get anywhere from two to five
guineas per drawing.” Now, not taking
the rate of exchange too literally, eight
shillings is about $2 and a “guinea” is
about $5, which meant anywhere from
$12 to $27 PER SLIDE! Imagine my
embarrassment if I’d ask the firm to pay
that sum per slide for a set of 30 or 40
slides! Naturally, my thoughts wan-
dered back home to about two months
previous, when I had five or six pub-
lishers in the dressing-room, each al-
most begging me to put on darn good
sets of slides on their songs.
I FINALLY solved the problem when
I discovered the artist that did the
lobby display. He was on the theatre
payroll and was an excellent cartoonist.
I explained the cartoons for each slide
to him, then took the drawings to the
slide-maker, and the result was a pretty
decent looking slide, costing “only”
about $50 for a set of 35. These are
conditions as I found them in Melbourne
and Adelaide, though now there is a
slide firm in Melbourne which employs
an artist-cartoonist and turns out a
slide that would be a credit to any
American firm. Sydney is a little more
up-to-date in this matter and quite a
few publisher’s sets are used.
I personally have found that Austra-
lian audiences tire of any given thing a
little more quickly than the American,
so I mix my solos up, one
week doing a straight spot-
light number of a classical or
standard nature; the next, an
organ novelty; the next, per-
haps a scrim organ presenta-
tion, and then, perhaps, just
one song, with a few parody
choruses. The parody choruses
on topical and political sub-
jects are always sure to clean
up. In this way they never
“know what’s coming next”
and it helps preserve the
novelty.
T HE picture theatres are
run quite a bit differently
from the theatres in the
States. I will give the
schedule of the Regent in
Melbourne, which, to a cer-
tain extent, is typical of them
all. The house opens for the
“morning session” at 11 a. m.,
the afternoon session at 2:15
p. m., closes about six and
opens again about seven, with
the “evening session” start-
ing about 8 p. m. and lasting
to about 11 p. m. Some
houses don’t close down but
run continuously. However,
the “evening session” always
starts at about 8 o’clock.
Long ago (in the days of the
“Big Five-Reel Productions,”
I imagine) someone started
the idea of running two fea-
ture pictures for the eve-
ning’s entertainment and the
idea’s stuck, so the program
usually runs something like
this :
Overture, newsreel, shorts
(one or two), “B” (sec-
ondary) feature picture, or-
gan solo, stage presentation
— then “lights up” for the
“interval,” or intermission.
This interval usually lasts
about ten minutes, during
which period advertising
slides are shown, while “lollies” (candy)
and soft drinks are sold by boys walking
up and down the aisles. After the in-
terval the “A” (main) feature picture is
presented. Then, usually, comes “the
King,” for it is a law that “God Save
the King” be played at each evening ses-
sion. Sometimes, however, it is played
before the overture.
There are no presentations or over-
( Continued on page 147)
A USTRALIA’S largest theatre circuits —
Union Theatres, Ltd., and Hoyt’s Theatres,
Ltd. — have had a phenomenal growth, one
probably accelerated by their intense rival-
ry. The deluxe theatres they have built
compare with the finest in the United States.
Mr. Fitch tours the Hoyt circuit as featured
organist. Prior to his present engagement,
he was similarly featured at the Sheridan in
Chicago and other leading American thea-
tres.
RECENT CREATIONS
in THEATRE DESIGN
I In attempting to characterize that period in mo-
J tion picture theatre construction lying between
October, 1929, and April, 1930, the phrase, quality in-
stead of quantity, would seem to deserve application.
Two other features also stand out: Sound exerted an
increased influence on design through its demand for
improved acoustical conditions, while the smaller city
grew in importance as a field for current circuit expan-
sion. Designs themselves continued to assert the ascend-
ancy of the period motif, which was usually executed in
conjunction with atmospheric treatment. More modern
notes, however, were not entirely absent, and (as if
in experiment) were occasionally struck in theatres
basically period in style. Unfortunately, the limita-
tions of space would not permit the inclusion of many
more signal designs in this pictorial section. However,
the theatres represented show the architectural trend.
Cinema Art Guild
Chicago
By Armstrong, Furst & Tilton
Coleman
Miami, Okla.
By Boiler Brothers
Exteriors
Egyptian
Boston
By Eisenberg & Freer
Auditoriums
Colonial
Athol, Mass.
By Mowll & Rand
Granada
Dover, England
By Cecil Massey
Fox
Atlanta, Ga.
By Marye Alger & Vinour
Auditoriums
Colonial
Natick, Mass.
By Edmund Kelly
Auditoriums
Pitkin
Brooklyn N. Y.
By Thomas W. Lamb
Paradise
West Allis , Wis.
By Urban F. Peacock
Pitkin
Brooklyn, N. Y.
By Thomas W. Lamb
Foyers
Foyers
Regent
Brisbane , Australia
By C. N. Hollingshead
Architect
Richard Galley
Aaron Bolot
Associates
Coleman
Miami, Okla.
By Boiler Brothers
Lounges
April 12, 1930
Exhibitors Herald-World
43
Contracts, Liens and Licenses
Reviewing the decisions of the higher courts as they
establish law of special significance to the show world
By LEO T. PARKER
ORDINARILY, a theatre owner is
not liable in damages for injuries
sustained by patrons as a result
of the latters’ negligence. However, the
testimony must prove that the patron
realized the danger before the injury
occurred. For example, in Kass V
Glatzel (147 Atl. 652), it was disclosed
that a vestibule inclines
from the sidewalk to a the-
Injury atre entrance or door. A
Patrons Patron noticed that the
floor was wet. As she
walked over it she slipped
and fell. The fall caused her hands to
come in contact with the floor and then
she perceived the floor was soapy and
slippery. Her clothes, which came in
contact with the floor, were soapy and
very dirty. She sued the proprietor to
recover damages for her injuries, and
proved these facts.
The counsel for the proprietor argued
that the patron was guilty of contrib-
utory negligence when she walked on
the floor after observing that it was wet.
However, since she did not know, until
after her fall, that the floor was soapy
and therefore unusually slippery, the
court held that she was not negligent in
walking on the floor and allowed her a
small sum in damages, saying:
“There was no testimony of any fact
or circumstance which tended to indi-
cate to her mind that the floor was
dangerous to walk upon, and that it was
a hazardous undertaking, on her part, to
leave by the only exit afforded for that
purpose.”
Unauthorized Contracts
W HILE it is true that an employer
may rescind a contract made by an un-
authorized employe and thereby relieve
himself from liability, yet the repudia-
tion must be made promptly, and if he
accepts benefits from the agreement he
is bound by its terms to exactly the same
extent as where he authorized the em-
ploye to make the contract.
For instance, in Ronconi V Cook (150
S. E. 4), an employe without proper
authority hired a singer. The employe
did not immediately rescind the contract
but permitted the singer to appear at
the performances, believing that the
employer was willing to pay the com-
pensation agreed to by the employe,
which amounted to 20 per cent of the
proceeds of each performance, after de-
ducting certain expenses.
Notwithstanding the fact that the em-
ployer did not authorize his employe to
make the contract, the court held the
singer entitled to recover 20 per cent of
the proceeds of all performances and
explained unusually important law on
this subject in the following language,
saying:
“While there is no direct evidence of
specific authority in Cook (employe) to
make the contract, the record does dis-
close a situation that would amount at
least to a fair inference that he was
acting for the employer, who was in fact
the beneficiary of the plaintiff’s (sing-
er’s) labors and of any funds derived
from the performances given under the
contract. . . . Proof of express agency is
not essential to the establishment of the
relation of principal and agent. While
the mere fact that one assumes to act
as agent for another is not alone suffi-
cient to show such relation, yet if the
agent’s acts are so open, apparent, and
notorious that it is evident that they
must have been known to the principal,
they are evidence of agency. So, agency
may be inferred from the facts and cir-
cumstances, including conduct, depen-
dent upon each particular case.”
Material Men and Liens
AlLTHOUGH a subcontractor fur-
nishes a bond guaranteeing payment of
materials used in the construction of a
theatre building, the circumstances may
be such that the bonding company is not
liable for payment for the materials
used by the subcontractor.
For illustration, in Piedmont Com-
pany V Vance Plumbing Company (149
S. E. 858), it was disclosed that the own-
er of a lot leased it to the Stevenson
Theatres, Inc., for 40 years. The the-
atre company erected a theatre building
on the lot. One of the subcontractors
furnished a bond and later abandoned
his contract. The material man sued
the principal contractor and the theatre
company to recover the value of the
material used in construction of the
building.
However, in view of the fact that the
cost of completing the subcontractor’s
unfinished work exceeded the balance of
the contract price unpaid to the subcon-
tractor, the court held the material man
not entitled to a lien, saying:
“The policy of the lien law is to pro-
tect subcontractors and laborers against
loss for labor done and materials fur-
nished in building, repairing or altering
any house or other improvement on real
estate, to the extent of the balance due
the original contractor at the time of
notice to the owner of claims therefor;
but it is not provided that the owner
shall be liable in excess of the contract
price, unless he continues to pay after
notice of claim from the subcontractor
or laborer, and then only to the extent
of such payments after notice. Steven-
son Theatres, Inc., had the right under
the terms of the contract to retain 15
per cent of the contract price until the
completion of the work; and if the cost
of completing the work exceeded the un-
paid part of the contract price, there was
no amount due the contractor, in con-
templation of law, out of which the
plaintiff’s (material man’s) claim should
be paid, at the time its notice was
given.”
Theatre Licenses
OrDINARILY, the courts interpret
license laws to require the owner of one
or more theatres to pay a separate
license for each show. So held the
higher court in City of Drumright V
Strand Amusement Company (282 Pac.
218). In this case it was disclosed that
a city ordinance provided:
“Any person who shall own or manage
any opera house, or picture show within
the limits of the City of Drumright,
shall pay a license therefor, the sum of
$100 per year, payable in advance
quarterly.”
A theatre owner who operated two
motion picture theatres contended that
the ordinance was intended to compel
payment of a license by the person oper-
ating moving picture shows, and not
( Continued on page 134)
EDITORIALLY
Quigley Publishing Company: Martin J. Quigley, President; Edwin S. Clifford, Secretary; George Clifford, Asst. Treasurer
Better Theatres is a member of the Audit Bureau of Circulations. All contents are copyrighted 1930 by the Quigley Publishing Company. All editorial and
business correspondence should be addressed to the Chicago office. Other Publications : Exhibitors Herald-World, in conjunction with which Better Theatres
is published every fourth week : The Motion Picture Almanac, Pictures and Personalities, published annually ; The Chicagoan and Polo, class publications.
Money and Legitimate
Business Expansion
IN viewing the present money market relative to the avail-
ability of financial backing for new enterprises and for
new buildings needed by established concerns for growth, it
is doubtless necessary to an accurate conclusion that the dif-
ference be noted between “legitimate” enterprises and expan-
sion, and those which do not meet such a standard. A tendency
may be observed to place too much credence in the statements
of those who, upon being turned down by several banks which
have resumed a conservative policy since the economic
“scarce,” harp loudly on the theme that “money is tight.”
For a number of years just prior to the wholesale entry
of the public in the stock market, money was so readily avail-
able that many a commercial venture having a very vulnerable
foundation could nevertheless obtain ample financing. Almost
any city can point to enterprises (office buildings, for glaring
example) which were called unfeasible by level-headed busi-
ness men long before the present period arrived to compel a
more sober type of business judgment.
For what we choose to call “legitimate” business enterprises
— ventures having some sound economic reason for their es-
tablishment— the money market is improving at a rapid rate.
Presenting a statistical review of conditions throughout the
country, the April statement issued by the National City Bank
of New York, comments:
“An outstanding development is the sharp drop that has
taken place in interest rates, marking the end of a period of
credit strain and bringing rates to the lowest point in several
years. That cheap money is a tonic for the recuperation of
business has been proven by long experience. It works in a
variety of ways, by encouraging commercial enterprise, new
building construction, public utility, railroad and municipal
projects and the stock and bond markets, including the sale of
foreign bonds which assist the financing of our export trade.”
Particularly .significant is the report of the bond market
for March. With a total domestic issue of $552,000,000, March
topped February by over $200,000,000, and regarding this
single fact, the National City bank letter comments :
“The market has absorbed readily this increased volume of
new offerings and has shown no sign of becoming congested as
it did in January [when the total domestic bond issue reached
$720,000,000].”
The renewed prestige of bonds is further indicated by this
comment :
“While there has been considerable speculative buying of
new issues, such bonds have apparently been passed on rapidly
into strong investment hands, and there is little evidence of
any accumulation of bonds on the shelves of dealers.”
Factors contributing to the new status of the bond market
are the easier money rates, already referred to, and in addi-
tion, the reduction in the prices of commodities. The latter,
says the National City letter, “has increased the attractive-
ness of fixed income investments because of their enhanced
purchasing power.” Another factor also pointed out is Euro-
pean demand for American bonds.
It Su re Is Tough— on LJs!
THE tradition is, that regardless of how bitterly the edi-
torial and advertising departments of a publication may
be opposed to each other in a specific situation, no love is ever
lost between them. Speaking for ourselves, however, we can
truthfully say that the worst we’ve ever wished the members
of the advertising staff is that they be compelled to muck
around in the printing plant from the time the magazine is
begun to be “made up” until it goes to press. And there are
a couple of things in this world worse than that.
But that isn’t speaking with respect (indeed, is respect here
warranted?) to the specific situation represented by all those
new advertisers listed on this page. Ordinarily, we are willing
to give up the space required to list the new advertisers on
the editorial page. We can usually concentrate our wisdom
to the extent of eliminating a couple of hundred words. jBut
when “they” (those ad go-getters) round up so many new ac-
counts that listing them, even in the most economical way pos-
sible, “gyps” us out of about 40 picas of space which really
should contain hundreds of pearls of editorial wisdom, then
it’s just too bad — but too bad, we fear, for only us.
Below, then, are the new advertisers welcomed to the pages
of Better Theatres with this issue:
Ad-Vance Trailer Service Corporation, 930 Ninth Avenue, New York,
N. Y. Originators and producers of special promotion services for
theatres.
The Disc-O-Phone Company, Florala, Ala. This company manufactures
sound devices for theatres.
Dworsky Film Machine Corporation, Film Center Building, New York,
N. Y. Manufacturers of a line of equipment used in production and
care of films.
Chicago Cinema Equipment Company, 1746 No. Springfield Avenue,
Chicago, 111. This firm is announcing their new film cooling system
for projectors.
Margaret Felch, 54 W. Randolph Street, Chicago, 111. Distributor for
candy vending machines.
The Foto-Voice Company, Inc., 817-19 Granby Street, Norfolk, Va. Makers
of sound equipment for theatres.
Guercio and Barthel, 1018 S. Wabash Avenue, Chicago, 111. Theatre
equipment dealers and makers of several special products.
Hewes-Gotham Company, 520 W. 47th Street, New York, N. Y. Manu-
facturers of film cement and other products for theatres.
Ilex Optical Company, Rochester, N. Y. A dual focus projection lens
is the product of this firm.
Illinois Theatre Seat Exchange Company, 12-14 East Ninth Street, Chi-
cago, 111. This company is announcing a new replacement box spring
seat.
The Insulite Company, 1212 Builders Exchange, Minneapolis, Minn.
Manufacturers of acoustical products knoum as Insulite Acoustile.
Jules Juillard & Company, 175 W. Jackson Blvd., Chicago, III. Specializes
in all kinds of insurance for theatre owners.
Kewanee Safe Company, 5201 Burlington Street, Kewanee, 111. This firm
offers a burglar proof safe for the box office.
Mills Novelty Company, 4110 Fullerton Avenue, Chicago, 111. This com-
pany is introducing the Mills Magic Music System.
National Rug Mills, Inc., 1001 Clybourn Street, Milwaukee, Wis. Manu-
facturers of acoustical materials and “V elvetstep” rug cushion.
Peerless Sound Equipment Company, 617 Iron Avenue, Dover, Ohio,
manufactures sound devices for theatres.
Radiotone Pictures Corporation, 729 Seventh Avenue, New York, N. Y.
Makers and distributors of Radiotone sound equipment.
Richards-Wilcox Manufacturing Company, Aurora, 111. This is the manu-
facturer of the line of “R-W Theatre Curtain Equipment.”
Sterling Motion Picture Apparatus Corporation, Rubber Avenue, Nauga-
tuck, Connecticut. The product of this concern is a sound reproduc-
ing system.
Union Fibre Sales Company, Winona, Minn. This organization sells all
forms of sound insulation products for theatres.
Wisconsin Chair Company, Port Washington, Wis. Manufacturers of a
complete line of theatre seats.
Worsket Studios, 151 W. 46th Street, New York, N. Y. Makers of slides
for theatre use.
April 12, 1930
Exhibitors Herald-World
45
How Much for Equipment?
A question repeatedly asked by those who would
like to become theatre operators— and here answered
by an authority
THE motion picture indus-
try, like any other business
in which growth has been
both rapid and steady, has con-
stantly attracted to its ranks men
from widely varied trades and
professions. The majority of in-
dependent theatre owners are to-
day business men who have left
other vocations to become exhib-
itors, rather than showmen who
have grown from the pioneer
ranks of the industry. This is
especially true of that class of ex-
hibitors who operate the bulk of
smaller houses.
The attraction of the show busi-
has lost none of its strength in
late years. Numbers of men are
constantly leaving their present
businesses to operate theatres or,
in many cases, to undertake the
operation of a small theatre in
addition to their vocations.
To these men who enter the in-
dustry as a new field, the prob-
lems of theatre equipping are
naturally of primary importance.
“What does it cost to equip a the-
atre?” is a question that is ever-
present with equipment men and
with theatre magazine editors. It
is a question that, of necessity,
finds its answer only as the re-
quirements of every individual
theatre are expertly considered.
It has no “rule-of-thumb” for-
mula.
At the same time, several fun-
damental phases of good show-
manship relate so closely fo the
investment required for the equip-
ping of a new theatre that their discus-
sion should be of value to prospective, as
well as present, exhibitors.
THE man enters the show world as
a motion picture exhibitor must con-
sider, first of all, the class of people he
is reaching with his entertainments. An
exhibitor is after all a merchant — a
dealer in entertainment. His particular
stock in trade will influence his selection
of equipment to a certain extent. For
example, a house specializing in pro-
grams at prices of ten and fifteen cents
will not, as a rule, demand lavish decora-
tion. This holds true also for the the-
atre located in a small town where
competition is slight. Usually the ap-
pointments and equipment of neighbor-
ing theatres — his competitors — will tell
an exhibitor to what extent his prospec-
tive customers have been educated to
expect perfection in theatre furnishings.
It may be said in general, that success
in the show business is rarely based on
excessive equipment “economies.” There
is today scarcely any section of the
American public, excluding unusually
segregated groups, that has not been
thoroughly educated to demand excel-
lently projected pictures, plus personal
comfort from the theatre to which they
give their support.
The average exhibitor who equips his
theatre as cheaply as possible
finds that his success is only tem-
porary. Sooner or later competi-
tion will either close such a house,
or necessitate complete renova-
tion. In the latter case, his final
investment runs much higher
than good business should allow.
No theatre should be equipped for
today only. In the equipping of
a new theatre, the patronage of
next year and the year after next
should be allowed to influence and,
in part, dictate the size of the in-
vestment considered as necessary
for profitable operation. It may
therefore be set down as funda-
mental, that regardless of the
community, the extent of competi-
tion, or the type of entertainment
featured, no exhibitor can wisely
sacrifice quality to price.
O theatre depending on popu-
lar appeals to the general
public, can today be said to be
well equipped without adequate
provision for talking pictures. In
this regard, sound equipment and
sound screen serve only as a
beginning. The question of good
acoustics has exerted its influence
on other phases of theatre equip-
ment as well. Opera chairs and
ventilating systems are note-
worthy from this standpoint.
Veneer chairs are found to inter-
fere with good sound distribution
by causing echo. Upholstered
chairs, on the other hand, are
satisfactorily sound absorbent.
Ventilating equipment that gives
an audible hum in operation can no
longer be recommended for satisfactory
service. Ventilating fans or “blowers”
should consequently be selected on the
basis of absolute silence in operation.
Such considerations as these will natur-
ally influence the size of the budget from
which a theatre is to be equipped.
Like other lines of manufactured
goods, theatre equipment may be pur-
chased at varying prices. It should
always be remembered that the quality
of merchandise varies proportionately
with price. In the field of theatrical
equipment, prices on reliable merchan-
dise are practically standarized — enough
0 Continued on page 154)
46
Better Theatres Section
April 12, 1930
View of the auditor-
ium, looking toward
the right wall at the
proscenium arch. The
proscenium arch is
the largest in Wiscon-
sin. The design, of
Spanish pattern, is
worked out in plaster,
with ornamental
grilles and statuary.
Looking down from
the mezzanine balcony
upon the main foyer,
t o iv ard the doors
leading from the
lobby. The Spanish
motif is here worked
out in a series of
arched stained
zvindows.
By
AL P. NELSON
placed throughout the entire theatre,
their lustrous woods with medieval carv-
ings fitting into the decorative scheme
admirably. The gamut of the color chart
is run in the furniture coverings, in the
drapes hung at the doors and archways
and in the wall tapestries.
The design of the carpeting through-
out the interior, in the upstairs and
downstairs foyers and in the aisles of
the main auditorium, is startling and
vivid. It was especially designed for the
theatre by the United Studios, as was
also the electrical work and equipment,
the plain and ornamental plastering, the
painting and decorating, the sign and
marquis, the scenery and rigging, the
draperies, furniture and other elements.
The auditorium of the theatre boasts
of having the largest proscenium arch
in Wisconsin. It is adorned with fine
grille work, great Aztec pillars and mon-
umental statuary. It is 50 feet wide and
26 feet high, while the stage is 87 feet
wide by 22 feet deep, with a fly-gallery
A DESIGN COMBINING MODERN
MOTIFS WITH THE MEDIEVAL
ELEGANCE characterizes the entire
array of indoor appointments of
the beautiful new 2,200-seat Fox
theatre in Green Bay, Wis. The old and
new in interior decoration have been ap-
plied to the furnishing of the theatre,
while the general architectural manner
combines early medieval Spanish styles
with modernistic effects. The architects
were the United Studios of Chicago.
The modernistic touches are not basic
but are added to the Spanish idea, which
is the thematic background of the the-
atre’s design. This novel association of
the old and the new, however, is deftly
Basically the archi-
tecture of the Fox in
Green Bay, Wis., is
Spanish. But here
and there are recog-
nitions of today's own
architectural spirit
executed, and the modern note is highly
acceptable in the appointments of the
spacious foyers.
Massive pieces of carved furniture are
April 12, 1930
Exhibitors Herald-World
47
A corner in the men’s
lounge, which is lo-
cated (as is also the
women’s lounge) on
the mezzanine floor.
Here, as elsewhere,
the decorative me-
dium is almost en-
tirely variegated plas-
ter, alone effecting the
Spanish pattern.
Looking down a cor-
ridor on the mezza-
nine floor. This is
just to the rear of the
lower part of the bal-
cony. The walls are
finished in rough poly-
chrome plaster and
are lighted with flame-
colored fixtures.
which is approximately 60 feet in height.
The stage is fitted with sets of lines
sufficient to handle scenery for any pro-
duction. Underneath the stage floor are
a large chorus room, eight dressing
rooms, a musicians’ room and a mechan-
ical room. The organ is by Wurlitzer.
Conversion of more than a million
brick, 300 tons of structural steel, 100
tons of reinforcing steel, 5,000 cubic
yards of concrete and 150 tons of terra
cotta into a theatre building in less than
six months was attained by the Immel
Construction Company of Fond du Lac,
which held the general construction con-
tract for the entire building.
T HE floor area of the theatre is 30,000
square feet. Of the 2,200 seats, 1,000 are
in the balcony and the remainder on the
main floor. Seating is by the American
Seating Company. On the mezzanine
in the rear of the balcony, the walls are
finished in rough plaster in polychrome
effect, and are lighted with flame-colored
fixtures. Here are located the men’s and
women’s lounges, the ushers’ room and
the manager’s office. The women’s
lounge, which possesses a special charm,
is fitted with a fireplace, the tiles of
which were imported from Spain.
The exterior of the building is of mod-
ern design, with tan face brick and orna-
ments in green terra-cotta. A large elec-
tric sign hangs above the entrance, with
the theatre name in green neon tubes
and with a border of colored bulbs. The
sign canopy and cast aluminum change-
able letters were furnished by Metal
Products, Inc., of Milwaukee.
A $150,000 ventilating system has
been installed. It is capable of freezing
300 tons of ice in the summer. The sys-
tem is so regulated that 60 cubic feet of
air is drawn into the theatre every min-
ute for each person in the theatre. This
“synchronized weather” system, as it is
called, was furnished by the American
Carbonic Machinery Company of Wis-
consin Rapids, Wis., and was installed by
the Warning Sheet Metal Company of
Oshkosh.
The new Fox is equipped with Western
Electric sound system. The projection
equipment is of the latest type adapted
to project wide film. The house has been
treated with acoustical plaster.
Fred Brown, for the past year man-
ager of Fox’s Strand, Colonial and Grand
theatres in Green Bay, is also manager
of the new house. He is assisted by Lee
Koken, Jules Defnet and Leon Gerlach.
The new theatre is the fifty-third Fox
house in Wisconsin and is indeed a beau-
tiful addition to the city of Green Bay,
which has a population of approximately
32,000. The opening of the theatre was
a gala affair which was held in that city
on February 14.
48
Better Theatres Section
April 12, 1930
April 12, 1930
Exhibitors Herald-World
49
A MODERN THEATRE MADE OUT OF A STORE
On the opposite page
plans, and on this page
pictures and text, telling
how an unprofitable store
building in Dallas became
the successful Arcadia
THE Arcadia theatre, in Dallas, Tex.,
was made out of an unsuccessful
store building. It is now one of the
Publix circuit’s best paying community
houses. Thus the Arcadia may be said
to offer a very convincing example of the
efficacy of remodeling as a means of ob-
taining a modern theatre capable of
holding its own against the stiff compe-
tition prevailing almost everywhere
today.
The Arcadia was opened as a member
of the Dent circuit over a year ago, but
in the description of it published in Bet-
ter Theatres at that time, its features as
a remodeling project were not stressed.
On the opposite page are plans by the
architect, W. Scott Dunne of Dallas,
showing the present theatre within the
old structure, while elsewhere photo-
graphs are reproduced to augment the
plans at three important points.
The original structure was a com-
munity store building of the arcade type,
owned by A. J. Klein. Although in a
prosperous suburban district, the store
was not successful. The site, however,
interested executives of the Dent circuit,
and architectural advice was that the
building itself could be adapted to the
purposes of a theatre. In the rear por-
tion was a large room. That room is now
the auditorium of the theatre. The ar-
cade is the present foyer. The stage and
several shops were added. The approxi-
mate cost of the development, including
allowance for portions of the old build-
ing utilized, was $95,000.
A. COLORFUL motif was adopted, and
in general style the theatre follows Med-
iterranean patterns. The auditorium is
of the stadium type and is atmospheric.
It seats 1,062.
Except for shops on one of the streets,
the interior elements of the structure
were entirely removed. At the stage end,
the land was excavated to allow proper
sloping of the floor, and the dressing
rooms and art shop were placed beneath
the stage. Proper sloping of the floor
was also achieved by vaulting the floor at
the rear (loggia space) over the shops,
the latter remaining as they were orig-
inally. Beneath this stepped portion of
the seating area are lounges and offices.
The auditorium walls are treated to
simulate those of a garden, being of trav-
ertine stone with columns above of plas-
ter surmounted by a variegated tile cop-
ing. In harmony with this coping are
the seats, which have duco backs of dif-
ferent hues, the colors being arranged
seemingly at random. This novel seating
is by the American Seating Company.
The foyer is also of travertine, with a
micalithic ceiling.
Heating of the Arcadia is by the blast
system, while cooling is by the Carrier
air-washer method.
Forward section of the auditorium, which once was a store room.
The foyer, formerly the arcade of the store building.
Rear view of the stadium type auditorium, showing the loggia.
50
Better Theatres Section
April 12, 1930
View of the auditorium at
the proscenium arch and
toward the right zvall, illus-
trating the general conserv-
ative m e t h o d employed
throughout the theatre in
applying the modernistic
principles of desig7i. Wall
treatment is mainly in plas-
ter, executed in vertical
lines, with scroll work for
ornamental relief. Lighting
is by fixtures integral with
the, design, a notable exam-
ple of this method being
the waterfall effect obtained
by illuminated opaque glass
in the mural here shown.
The general color scheme
gold, silver and jade.
By
W. H. MOORING
SOUTH LONDON now has another
, fine cinema of large proportions,
the Astoria in Old Kent Road,
which was opened February 10. It is,
A DELUXE THEATRE
IN COCKNEY LONDON
On Old Kent Road, among the "whelks and
cockles," is located the Astoria. It seats 2,400
and is fully equipped for both stage shows and
sound pictures. E. A. Stone created the design,
which incorporates modernistic principles
except in design, a sister theatre to the
Astoria in Brixton, which was opened
last year in the dormitory suburb of the
West End stage and hotel workers. The
new Astoria, however, is located in a
romantic cockney costermongery dis-
trict, a situation which makes its design
all the more notable, for the general
motif is basically modernistic.
Like the Brixton hall, the Kent Road
Astoria was designed by E. A. Stone.
It differs, however, in general conception
from the earlier construction and is cer-
tainly as unlike the structures usually
provided for public entertainment in
these “whelk and cockle” areas, as can
be imagined. The keynote of the whole
undertaking appears to have been that
of providing a place of comfort rather
than a lavishly ornamented “palace,”
such as has hitherto been held up as
the ideal type of motion picture theatre.
Exhibitors Herald-W orld
51
April 12, 1930
Seating 2,400, the main auditorium is
designed on stately and more beautiful
lines than many of the more luxurious
theatres. Straight line is employed with
pleasing effect, the proscenium arch be-
ing as severely straight-cut as the pan-
els, which are the only means of wall
ornamentation. The clever and dis-
tinctly artistic use of color, however, has
gone far to compensate for the plainness
of form, and one catches as one enters
a refreshing impression of old gold and
silver, flecked with jade.
The entrance lounge and tea rooms
are similarly treated in silver with
strong splashes of scarlet. Silver walls
and a pillar box red ceiling, without any
ornamentation, create a charming effect
quite surpassing many more expensive
schemes. The London county council
now insists on the provision of covered
waiting room for at least 25 per cent
of the capacity of the hall, and to meet
this demand, a large waiting room has
been put in. It serves as an entrance
lounge also. A single unbroken flight
of shallow stairs leads from this hall
to the tea rooms, while side stairways
lead to the balcony. The floor rake,
both below and in the overhang, is sharp,
to keep a clear view of the screen. West-
ern Electric sound appartus has been in-
stalled. There has also been installed a
large Compton double console organ,
which at present is augmented by an
orchestra. The Astoria has a large
stage with a counterweight system.
Presentations and other types of stage
shows will be given. The technical
equipment was installed under the super-
vision of Major Bell, who is engineer-
in-chief to Paramount in London. The
theatre has its own electrical generating
plant and can keep going in the face of
any local emergency.
A novel feature in connection with the
organ is the isolation of the chamber.
This is placed 30 feet above the roof.
The auditorium from the stage. Here is well
shown how decoration was kept at a minimum,
reliance for relief from plain surfaces being on
dashes of scroll work. The sharp decline of the
floors was obviously due to the relative small
depth of the auditorium.
The proscenium arch, a
simple comparatively un-
adorned rectangle designed
to achieve i the effect of
beauty through its own lines
rather than superficial orn-
mentation. Through grilles
at each side is emitted the
music from the organ
chamber, which is located
30 feet above the roof.
52
Better Theatres Section
April 12, 1930
---- The Show Must Go On ■ ■■■
The One Way To Be Sure That Your Sound Will Always Be
of Highest Quality Is to Equip Your Theatre with AUDAK’S
TUNED
PICK.- UP
YOU receive ten “brickbats” to one “bouquet.”
People don’t tell you how good your good
points are . . . but they are unanimous in kick-
ing when for any reason the show “falls down.
This is simply human nature.
When your sound becomes flat, dis-
torted, unwelcome to the audience . . .
when, much worse, there is freezing
or utter collapse and the performance
has to halt . . . it’s the pick-up of your
sound system that has failed to make
good. The pick-up is the neck in the
acoustical bottle. Its quality alone de-
termines whether or not you are going
to bring customers back again and
again, or whether they will shortly
This guarantee tag
protects you against
the dangers of "just
as good ", **the same
thing as*', etc,, etc.
refer to your theater as “not so good,” and quite
politely change the subject.
With the ELECTRO-CHROMATIC Pick-up,
which interprets all the finest and most delicate
chromatic shades in speech and in
music, you can be sure of a high
grade performance. More than this
. . . with The TUNED Pick-up, which
regulates your sound even as you reg-
ulate your watch, you can be sure of
this high grade performance ALL
THE TIME . . . regardless of climatic
conditions or other external factors.
It is significant that leading theaters
and broadcasting stations now use the
ELECTRO - CHROMATIC Pick-up
and our wonderful tuning principle as
MUST equipment . . . would not
dream of being without them!
This means a lot to your pocketbook, Mr. Exhibitor. Investigate!
The AUDAK COMPANY, 565 Fifth Avenue, New York
‘Creators of High Grade Electrical and Acoustical Equipment Since 1915’
April 12, 1930
Exhibitors Herald-World
5E
SOUND IN THE THEATRE
NEW CONSIDERATIONS IN THE TREATMENT
OF ACOUSTIC PROBLEMS
By S. K. WOLF
In which an eminent acoustics engineer
confesses to have little respect for those who
would only apply old formulas in seeking
new truths in acoustics
WHAT is correct acoustic condi-
tion? Much has been written
on this subject, and that this
condition is necessary in theatres is a
fact now generally accepted by all wide-
awake exhibitors. The public, too, is
becoming “sound conscious” and de-
manding certain standards of acoustic
condition in the theatres it will attend.
Although much has been said about cor-
rect acoustic condition, little has been
done to define it. Most of the effort in
acoustics has been directed towards the
removal of serious acoustic defects,
rather than the attainment of best acous-
tic condition.
Few theatres not specifically designed
by competent authorities for the re-
production of talking pictures will sat-
isfy all the requirements of correct
acoustic condition. Of two thousand
theatres analyzed by Electrical Research
Products, Inc., less than ten per cent
may be said to have been correct acous-
tically prior to the application of re-
medial measures in accordance with our
recommendations. However, about 28
per cent have been free from serious
difficulties.
The improvements in recording, and
the sound consciousness of the public
will demand that the theatres which are
to succeed be brought to a standard of
acoustic condition better than just “ac-
ceptable.” The sound conditions in a
theatre must be made the best possible
— not merely good enough to avoid com-
plaints from patrons. The latter stand-
ard of acoustic quality is far too preva-
lent today. No one expects to attract
audiences in the face of competition, with
theatres that are unsightly or in need
of decoration — nor would they hesitate
to make the investment required for
such decoration. Surely, with an un-
dertaking, the appeal of which is largely
in sound, the wisdom of an investment
to insure proper sound conditions must
be obvious. The cost of extensive acous-
tic treatment is generally comparable
with the cost of decoration.
The work of Prof. W. C. Sabine in-
cluded the statement of a formula for
computing the so-called “time of rever-
bration,” or the time required for a
sound of specified loudness to die out in
a room. This formula, while constitut-
ing a basic contribution to acoustic
science, has been in many cases taken
to be not only the beginning but the end
of the science. Pages have been writ-
ten showing the simplicity of determin-
ing the number of socalled “absorption
units” present in a theatre and how
many must be added to reach a time of
reverberation, called “optimum.” These
units of absorption are then furnished
by placing in the theatre a certain num-
ber of square feet of some material
which will absorb sound, the results of
this treatment purporting to give cor-
rect acoustic condition. The results ob-
tained by this method have, undoubtedly,
corrected serious defects in many the-
atres and have improved acoustic condi-
tions in many more.
The new industry created by talking
motion pictures is surely not content,
however, to stand still. Compare for
a moment the silent motion pictures of
a few years ago and the theatres in
which they were shown — the “flicker
melodramas” in the nickelodeons of the
motion picture industry’s early days —
with the feature pictures and the the-
atres of today. The great advances in
the quality of pictures and the theatres
now, must surely be matched by the im-
provements which are being made in the
talking pictures. At first, the talking
picture was a novelty and people flocked
to hear sound of any kind or quality for
its novelty. Many theatres were acous-
tically so poor that speech could only
be understood with difficulty — and yet
the people came to hear. Already those
days have passed, and acoustic measures
have been taken in thousands of the-
atres to insure that speech is at least
intelligible. The methods of applying
Sabine’s formula, which have been fre-
quently outlined in considerable detail,
were fully adequate to accomplish these
results. We are now entering upon the
next era of sound reproduction; that is,
not merely the correction of serious
acoustic defects, not merely to make
speech so it can be understood, but to
produce acoustic conditions in a theatre
such that the naturalness of sound will
cause the audience to completely forget
the mechanical apparatus and, through
the sound conveyed to their ears, to live
in their minds the scenes enacted on the
screen.
The first recordings of sound were
accepted if the sound was synchronized
with the action and the speech was in-
telligible. This again satisfied the de-
sire for sound as a novelty; but today
recordings are being made to reflect the
naturalness of sound, and the illusion
of motion of sound as the figure in the
picture moves. The recordings of to-
morrow will contain still further subtle
improvements that will permit the talk-
ing picture to become an art by itself,
distinct from that of the motion picture
and that of the stage. The benefit of
these improvements will, however, be
received only by those houses which have
a truly correct acoustic condition. The
mere elimination of serious troubles
will not suffice.
The first step in analyzing an acoustic
problem by Electrical Research Prod-
ucts, is the gathering of accurate data
concerning the theatre. For this pur-
pose, a corps of men are employed, all
of whom are technically trained and who
have had experience in the installation
and servicing of the apparatus. Addi-
tional specialized training totaling sev-
eral weeks in the company’s own schools
under the instruction of experts in each
phase of sound reproduction, further
qualifies them for the preparation of
acoustic surveys. These surveys make
a searching inquiry into all of the archi-
tectural features of the theatre which
may have a bearing in any way upon its
acoustic qualities. Many mistakes in
54
Better Theatres Section
April 12, 1930
THE EXPERIMENTAL
ed the
OUR theater is not acoustically per-
fect, that is, if you are one of the 99%
of theater owners who has given the
matter of perfect acoustics no actual
thought. Theaters built to show moving pictures
were not designed to include proper and clear
sound transmission. The coming of the talking
moving picture brought a new problem to the
theater owner — that of acoustics. There are pic-
ture theaters with good, bad and indifferent
acoustical properties, and unfortunately most of
the present theaters that have not been equipped
with sound absorbing materials, are bad.
Proper acoustical treatment is a highly tech-
nical matter, and with some methods and mate-
rials a rather expensive one. Now a simple and
highly efficient correction material that can be
cheaply installed, is at your service. All the engi-
neering, designing and testing has been done
for you, even to figuring the location and esti-
mating the amount of material needed for the
walls and ceiling of your theater.
The assurance of clear, full-volume, distinctly
understood tones can come only by the use of
wall silencing material scientifically designed
for absorptive properties, as has this new prod-
uct for National acoustical correction.
Now you can have the means of clearing your
auditorium of noise reverberations and echoes.
voice of the
inated.
where the
elim-
The correction of these
is necessary this spring regardless
they may have seemed to you in the past,
will affect your profits — the dollars and
Shorewuood Theater, Milwaukee, Wis.
value of your sound equipment more and more
every day. Be a visitor in your own theater, sit
in various parts of your auditorium and with the
ear keyed to detect objectionable noises deter-
NATIONAL RUG MILLS, INC.
MILWAUKEE, WIS.
A NEW WALL, AND CEILING
MATERIAL FOIt NATIONAL
ACOUSTICAL
April 12, 1930
Exhibitors Herald-World
55
PERIOD IS PAST IN TALKIES
Sound Perfect Theater
mine your need of this new National material.
This new National material is cheaper for it is
more easily installed, is dyed in rich colors re-
quiring no grille or net covering or painting.
Send for our "Acoustical Correction Question-
naire”, and permit our engineering department
advise you what need be done to have a per-
leaterfor clear, profitable sound projection,
:ost.
The time for action is right now. Daily you
are losing admissions with people who find bet-
ter enjoyment of pictures in your competitor’s
theater. You have an important investment in
sound equipment; protect it now.
Don’t wait. The low cost, the ease of installa-
tion and the results will amaze you. Send the
coupon while the thought is in your mind. No
obligation involved.
BURNISHED IX FIVE DEEP MELLOW COLORS
lO HARMONIZE WITH YOUR DECORATION
GREEN * MAGENTA < GOLDENROD
BLUE < GREY
io painting or covering reguired
After a series of tests for various')
that are being used for acoustical'
tion, I have found that this new material
of The National Mills has qualities that
give the highest results from all view-
points. The theater owner is greatly
pleased by the economy of the installation
and hears only praise from his audiences
on the acoustical results. He knows
pleased audience is the life of his business.
Also the fact that this material can be had
in harmonious colors makes it fit the dec-
orative effect and saves the cost of cover-
ing with velour or other material.
I recommend it in all the theaters I am
called upon to correct the acoustics and
find it effectively absorbs all echoes and
obnoxious noises that usually ruin the
talking picture.
W. W. HOFFMAN
Acoustical Engineer
Send
this
Coupon
NATIONAL RUG MILLS, Inc.
1001 Cly bourn St., Milwaukee, Wis.
Gentlemen:
Please send me, without further obligation, your "Acoustical
Correction Questionnaire”, also your book on installation.
Name of Theater
Name of Manager or Owner
Uptown Theater, Kaeine, IDs-
Address
■■■
City
State
56
Better Theatres Section
April 12, 1930
MELLAPHONE « O C A EACH
TURN TABLES uO\3 sjx
Special prices on Amplifiers, Speakers, Refiners, Tubes
and other accessories.
Write today for full information on Turn Tables and Sound
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sales proposition.
— LET YOUR PROJECTOR BE—
MELLAPHONE EQUIPPED
MELLAPHONE TURN TABLES
are truly superior to many selling for much higher prices. This re-
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structed. Gleason Gears. New Departure Ball Bearings. Two Bal-
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tories or Audak Pick Ups. Spring Suspended Mechanical Filter.
Improved Type Fader. Record Lamps, Guards and Needle Cups.
MELLAPHONE SOUND ON FILM
has been painstakingly designed and advanced by engineers special-
izing in this particular equipment. Mellaphone Sound on Film has
been manufactured since the advent of sound film. Practical in-
stallations have been experimented with, rebuilt and redesigned until
this equipment reached the high standard of excellence, simplicity,
and trouble free performance characteristic! of Mellaphone Products.
G. M. Photo Electric Cells. All Aluminum Filmheads, uses no
chains. Latest Samson Head Amplifiers. Real Synchronous. !4
H.P. Motor. Finest Optical System Obtainable, Gleason Gears.
We now, unreservedly, recommend Mellaphone Sound on Film for
immediate installation.
MELLAPHONE CORPORATION SBEB?
acoustic analyses may be laid to inac-
curacies in data submitted when gath-
ered by individuals not fully conversant
with acoustic problems.
The standard survey form employed
covers six printed sheets, to which may
be appended considerable additional data
in unusual cases. In addition, archi-
tects’ drawings are secured, where prac-
ticable, and checked with conditions as
they exist in the theatre. Where such
drawings cannot be secured, very ac-
curate scaled sketches must be made,
the theatre being carefully measured for
this purpose.
This data is then forwarded to the
engineering department, where a group
of 16 engineers with the necessary
clerical assistance, translates this data
into the facts necessary for determining
the existing acoustic condition. The
formula of Sabine mentioned above
serves as a useful approximation of con-
ditions. This, however, is modified by
many factors developed by intensive ex-
perimental work and proven in the anal-
yses of over two thousand theatres. The
value of absorption to be assigned to
items in a theatre must be modified with
respect to its location in the theatre, as
to amount and kind of sound that will
reach it. Computations, based upon a
large series of measurements, may be
made indicating the loudness of sounds
that will be produced at different points
throughout the auditorium. The plans
are analyzed for the existence of sur-
faces which may cause echoes, or may
so concentrate sound as to produce in-
terferences or other undesirable condi-
tions.
These facts showing the present con-
dition, are carefully reviewed by an en-
gineer and the necessary measures to
be taken are determined. Most of the
problems may be solved by locating, at
the correct points, materials that have
the proper amount of sound absorption
and will absorb sound at different
pitches in the correct degree. Means
are then considered, where required, of
securing a distribution of sound that
will have satisfactory uniformity
throughout the auditorium. The rever-
beration is adjusted not merely to sat-
isfy conditions for intelligible speech,
but to be just the right amount to give
a natural sound to the voice and a pleas-
ing quality to music. Theatres may be
built in a fashion best to distribute
sound. However, it is difficult to create
this situation in existing theatres, ex-
cept where there is available a sound
projector that has directional charac-
teristics, which means that sound may
be distributed throughout the auditori-
um as circumstances require.
From a list of approximately one hun-
dred different types of commercial ma-
terials, all the characteristics of which
have been obtained and recorded, it is
possible to select several materials which
will best serve to produce the ideal con-
ditions required. Of these materials
which are suitable acoustically, one or
more that would satisfy the other re-
quirements, such as suitability to the
existing architecture, general appear-
ance, compliance with existing ordi-
nances governing fire protection, and
cost are considered.
From all of the above facts a recom-
mendation is prepared, by following
which correct acoustic condition may be
obtained in the theatre. These recom-
mendations point out the existing de-
fects, such as excessive reverberation,
possibility of echoes, existence of seri-
ous sound concentration, interference,
architectural defects in shape or propor-
tion, arrangement of balconies, etc.,
which may have detrimental effect on
sound reproduction. The surfaces which
must be treated to correct echoes and
concentrations are indicated, as well as
the surfaces best adapted for the loca-
tion of corrective material to improve
reverberation conditions. Where sound
distribution does not appear to be ade-
quate due to unusual architectural con-
ditions, recommendations may be made
for special arrangement of projectors to
overcome these conditions.
The acoustic materials that appear
best suited for use in the theatre are
suggested, allowing full latitude to the
exhibitor in selection of materials from
the standpoints of appearance and econ-|
omy. While the materials suggested
are considered well suited, there may be
others that the exhibitor prefers to use.
April 12, 1930
Exhibitors Herald-World
57
Sound Engineers to the Shrewd Showman
This ultra-modern factory at Chicago, one of the largest in the middle west devoted exclusively to vacuum
tube apparatus — (over 100,000 sq. ft.) — is occupied entirely by Silver-Marshall, Inc.
Sound Service From a Sound Organization
Sound can make or break a theatre.
And a sound system is no better than
its speakers.
Sound apparatus used in your theatre
should be selected in the full knowledge that
the quality of its performance will have a tre-
mendous influence on your weekly receipts.
The selection of speakers, like the selec-
tion of any sound apparatus, is a matter for
the joint judgment of one man who knows
the theatre business — preferably yourself —
together with another man who knows the
engineering of sound equipment from the
ground up.
New Silver-Marshall Auditorium Speakers
These new speakers are the result of a determination on the
part of Silver-Marshall engineers to provide a speaker actually
capable of delivering to your patrons the most perfect tone
fidelity that modern amplifiers can preserve.
They are built by pioneer speaker designers to reproduce
the most delicate coloratura soprano, or the thunder of artillery
in warfare, as faithfully as they do ordinary dialogue.
The new Silver-Marshall auditorium speakers are available
at extremely moderate cost, to fill the requirements of any
theatre, no matter what its size and shape, no matter what
type of amplifier is used. The proper selection, location, and
method of installation of speakers is an important part of the
service offered by Silver-Marshall sound engineers.
Sound in motion pictures is, as you know,
a development of electrical sound repro-
duction as used in radio receivers during
the past eight years.
During most of that time Silver-Marshall
engineers have led the procession in the
development and promotion of better
tone fidelity.
Silver-Marshall engineers,backed by the
tremendous resources of a factory and a
laboratory nowhere excelled in their ability
to serve the exhibitor, offer you without
cost or obligation the benefit of their years
of experience in sound problems.
Tell Us This About Your House
Silver-Marshall engineers will cheerfully make recommenda-
tions for your theatre without charge. They must know the
following:
1. Length, width, and seating capacity of house.
2. Amount and type of absorbent material ("felt," drapes,
carpets, type of seat upholstery).
If house is already -wired, following should be stated also:
3. Make and type of amplifier used.
4. Make and type of speakers now in use.
5. Does amplifier operate directly into voice-coil circuit of
speaker (or is a speaker input transformer used)?
6. Faults of present reproduction— such as: "Boomy"?
"Barrel-like"? "Nasal"? "Sharp"? "Tinny"?
Write us now — see suggestions above — at right
Kindly address the Chief Sound Engineer
SILVER-MARSHALL, Inc., C40I W. 65th Street, Chicago, U.S.A.
58
Better Theatres Section
April 12, 1930
Unparalleled -
Value l
THE NEW MODEL
F0T0-V0ICE
Type I -A, Synchronizing
Unit With Synchronous Mo-
tor Drive to Projectors and
Turntables
A MODERN
SOUND EQUIPMENT
FOR MODERN
THEATRES
THE FOTO- VOICE
817-19 Granby St.
CO., Inc.
Norfolk, Va.
Weight 700 Pounds Per Pair
Peerless “Junior” Model
Peerless Synchronized Sound Devices
FOR TALKING MOTION PICTURES
Made in our own factory, designed by our own engineers,
backed by 27 years of building sound equipment and fine
machinery.
Both Models of Peerless Machines Furnish Power
to Drive Projectors
All Mechanism Runs in Oil Bath
Vibration Dampeners The Last Word in Smoothness
MANY IN SUCCESSFUL SERVICE
IT IS NOT NEW
Guaranteed for one year
No Squawky, Squeaky, Weavy Music
with Peerless Equipment
00 PER PAIR
F.O.B. FACTORY
Including
2 MOTORS 2 FLYWHEELS
2 PICKUPS 2 RECORD WEIGHTS
2 TURNTABLE MATS — 1 FADER
2 SETS COUPLINGS
Amplifiers and Speakers at Extra Cost
JOBBERS AND DEALERS WANTED
IN UNOCCUPIED TOWNS
Write, Wire or Phone
PEERLESS DELUXE MODEL
Per Pair
$1000.00 to $1200.00 F.O.B. Facer,
Complete with Pickups and Fader
Money Will Not Buy a Better Machine
Than the Peerless “Deluxe”
Peerless Sound Equipment Co.
627-635 Iron Avenue, Dover, Ohio
Long Distance Telephone 30601
Patents Pending
Peerless Deluxe Model
Weight Per Pair 1,250 Pounds
When so advised, information is fur-
nished the exhibitor concerning this
other material, its desirability, amount
required, and such other information as
may be requested.
One of the most serious drawbacks to
correct accoustic condition is noise in
the theatre. This noise arises from
several different sources, chief of which
is apt to be the ventilating system.
Booth noises are frequently seriously
disturbing. Exterior noises, noise from
auxiliary machinery within the building
and, in many cases, the audience itself,
contribute to the disturbance, all of
which prevents proper hearing of the
sound. The reduction of these noises
is a very special and frequently difficult
problem.
Correct acoustic condition may be ap-
proximated only when all of the above
factors ; that is, reverberation, echo,
interference, noise, loudness and dis-
tribution are properly adjusted. Under
this condition, and only under this con-
dition, may the full benefits of the new
recordings be realized. It seems more
obvious each day that the public has the
right to, and rapidly will demand, the-
atres which satisfy these conditions.
[AMIXi/iEtFeZj
Vorld qV>iifl
Conducted by G . J . REID
IT seems the cart is before the horse.
At least that is the interpretation
put upon present methods in syn-
chronizing the turntable with the pro-
jecter, by an inventor who has filed ap-
plication for patents on a device which
would, among other things, reverse the
process — that is to say, make the speed
of the projector wholly dependent upon
the speed of the turntable.
Whatever the validity of the in-
ventor’s objections to the present system,
they are doubtless worth noting, since
anything and everything which might
possibly lead nearer to perfection in
sound reproduction, deserves at least
some attention.
Russell C. Dey of Reedville, Va., de-
veloped the contrivance, according to my
information, to overcome what he calls
an objectionable variance in sound pitch
due to the present variation in the speed
of the turntable. He contends that in
both the recording and reproduction of
sound on disc, the variance is present,
and that while it is not noticeable in the
action because of the well known factor
of “persistency of vision,” it is notice-
able in the sound, being reflected in a
constantly varying pitch.
The principal object of this new de-
vice is to effect synchronization through
a single constant speed motor in such a
way that the motor driving the camera
is synchronized with the sound machine
April 12, 1930
Exhibitors Herald-World
59
A Combination
of how Costs and
Fine Results
In the reasonable price sound-equipment
field. Platter Phototone and Talkafilm are
the unquestioned leaders. Exhibitors from
coast to coast with this equipment are making
more money than ever before. Don’t wait.
Don’t delay. Read these prices. Then wire
or mail the coupon for a salesman to calk
PLATTER TALKAFILM
SOUND ON FILM
895
where some type of disc equipment is now installed
*995
where no sound equipment is now installed
PLATTER PHOTOTONE
SOUND ON DISC
PLATTER TALKAFILM
SOUND ON FILM
1295
ivhere no sound equipment is at present installed
1595
where no sound equipment is at present installed
The Platter Cabinet Co.
North Vernon, Ind.
Please have a salesman call concerning
your sound equipment.
Signed
St. and No.
City and State-
•••••••••••••••••••••••••••••A*
PHOTOTONE TALKAFILM
SC AND FILM
60
Better Theatres Section
April 12, 1930
UPCO ELECTRIC PICK-UPS
ARE PRECISION BUILT —
The “Symphony” Model Designed for Theatre
and Professional Use
Permanency
in Performance
The UPCO standard model is
adaptable to any phonograph in
a home or combination radio
and phonograph set. Ball-
bearing action.
Fidelity
in Reproduction
The symphony head which is
easily detached can be supplied
separately — “in a second on or
off” — ball-bearing action.
Upco Products are never
cheapened or built down to
meet a price —
UPCO PRODUCTS
CORPORATION
Anton Borsuk, Prest.
270 Lafayette St.
New York City
without affecting the speed of the latter
in any way. Thus the sound machine
is made the controlling factor.
The device is also designed to prevent
film breakage from throwing action and
sound out of synchronization by more
than one-half of a revolution of the
turntable or mandrel.
The diagram indicates the general
scheme of the invention, which may be
briefly described as follows:
The sound machine is provided with a
main shaft (10) driven by a suitable
gearing (11) from a spring motor which
may be of any desired type. The motor
is enclosed in a casing (12). Bearings
(13) support the shaft (10) and are in-
sulated from the casing (14), as is the
motor casing and its contents.
A turntable (15) is carried at the
upper end of the shaft and is adapted
to receive the sound disk (16). By
means of the spring motor, the turn
table is driven at a constant speed.
Below the turn table is a disc (17),
which is supported on the upper end of
an insulating sleeve (18), mounted on
the shaft (10), to provide freely there-
on. At its lower end this sleeve supports
a bevel gear (19), which meshes with a
bevel gear (20) fixed on a shaft (21),
supported in a suitable bearing (22).
A universal joint (23) connects the shaft
(22) with a shaft (24) which is driven
by gearing (25) from the feed sprocket
shaft (26) of the motion picture ma-
chine (camera or projector) . This shaft
(26) is driven through suitable gearing
(indicated typically at 27) from a vari-
able speed motor (28), the speed of
which is controlled by a rheostat (29).
On the disc (17) is an insulating ring
(30), whereon is mounted a commutator
ring having a normal segment (31) in-
terposed between a “slow motor” (seg-
ment 32) and a “fast motor” (segment
33), these two segments having a “start-
ing” segment (34) interposed between
their remaining ends. On the sleeve
(17) are mounted four contact bands
(35), each connected to a respective
segment as by a wire (36). A bracket
(37) supports an insulating plate (38),
carrying four contact fingers (39), each
engaging a band (35).
A positive supply wire or conductor
(40) is connected to one of the bearings
(13) and thus to the shaft (10). On the
turn table or platen (15), is a spring
contact (41), which is positioned to
travel over the contact segments upon
relative movement between the platen
and disc (17). The rheostat (28) is
provided with a resistance winding (42),
over which may be manually moved a
contact (43), which is connected by a
conductor (44) with the finger for the
segment (31). One end of the winding
(42) is connected by a wire (45), with
one brush of the motor (28), the other
brush of the motor being connected to
a negative lead (46). A wire or con-
ductor (47) leads from the finger for
segment (32) through a variable re-
sistance (48) to contact 48 moving with
contact 43. A wire (49) leads through
a variable resistance (50) to contact
43, and a wire (51) leads through a
normally open switch (52) to the finger
for segment 34. A stop (53) is provided
on segment 34 to limit relative move-
ment of the platen and disc, so that they
can never be more than one-half revolu-
tion out of time, this stop being engaged
by contact 41 to this end. The resist-
ance (48 and 50) are preferably of the
carbon type.
In operation, the rheostat (29) is ad-
justed manually to synchronize the film
and record disc as nearly as possible,
and the resistance (48) is adjusted to
have less resistance than that cut in by
adjusting the rheostat. When thus ad-
justed, contact 41 will normally ride on
April 12, 1930
Exhibitors Herald-World
61
Reproducer
Makes a
Box Office Hit
The Crandell Theatre tried out speaker
r ! They made many expen-
sive experiments. They saw their audi-
ences dwindle in size. The box office
suffered.
But now all is changed! Happy and
well satisfied audiences are boosting the
theatre. A Wright-DeCoster Repro-
ducer and No. 9 Horn wrought the
miracle.
If you are having sound troubles, inves-
tigate the Wright-DeCoster. It repro-
duces sound as it should be reproduced.
Every tone of voice or music is repro-
duced clearly — beautifully — and amaz-
ingly naturally.
after speake
Crandell Theatre
CHATHAM, NEW YORK
March 3rd, 1930
Wright-DeCoster, Inc.,
Saint Paul, Minn.
Gentlemen:
After installing sound equipment in this Theatre last September we were compelled
to change speakers several times due to the fact that none of them gave 100%
satisfaction.
Dissatisfaction resulting from these experiments with speakers — all of them quite
well known — caused quite a falling off in box office receipts. I might as well say
that we were sick of the whole affair and had come to the conclusion our sound was
not going to be what it should.
Around Christmas time a friend asked whether we had tried out the Wright-DeCoster
speaker and soon afterward we made it our business to see what you had to offer.
Your model No. 107 and model No. 107T speakers were installed here and in our
Cambridge Theatres early in January and have given the greatest amount of satisfac-
tion with a steady increase in box office receipts at a time when most houses are
going the other way.
I heartily recommend your speakers to anybody having trouble of this kind as I feel
sure they will enjoy the results in more ways than one.
Yours very truly,
C. Dayton LaPointe.
Interior of One of the Attractive Crandell Theatres
Please Your Patrons!
Enthusiastic patrons pay! They spread the good
news and there is no advertising as effective as
word-of-mouth advertising. A Wright-DeCoster
reproducer and horn will make them talk in your
favor.
Write for full details and
address of nearest sales office.
Wright-DeCoster, Inc.,
2225 University Ave., St. Paul, Minn.
Export Dept., M. Simons & Son Co.
220 Broadway, New York
Cable Address — Simontrice, New York
62
Better Theatres Section
April 12, 1930
Excerpt from Exhibitors Herald 3/29/30 issue
Now BesTone promises Sound-on-Film reproduc-
tion as good as their disc — nuff said! And what’s
more — it’s Priced Right — wait for future announce-
ment
MODEL B DE LUXE
PAT. PEND.
A few foreign territories still available
Attention, Bert Silver!
I AM ENCLOSING REPORTS ON ALL Pic-
tures I have run since putting in sound equipment.
Personally, I think Bert Silver is all wet, as there
were never any silent pictures made that will draw
like talkies do. My father, Dr. F. M. Childs, was
an oldtimer at the game. He used to send in many
reports and letters from Villisca, Iowa. He was
very skeptical about my putting in sound here in this
town, which is even smaller than Villisca, but I
cleared more the first month with talkies than he ever
did in any one month in his twenty years at Villisca.
He’s in California, now, but where they make ’em.
Just a tip to many like I was. Borrow the down
payment and buy a cheap but good outfit like the
BesTone. Have not had a particle of trouble and I
have the BesTone running two of the old Powers
machines.
You will hear from me often now as I am caught
up on my work. — Austin Childs, Rex theatre, Han-
over, Kan.
Proven Engineering Triumph
Meeting Every Requirement
is found in
BesTone Sound System
“Every User a Satisfied User”
BesTone Sound System
Omaha, U. S. A.
segment 31. Current will flow at all
times during operation from wire 40 to
shaft 10, and thus to contact 41. Under
the above mentioned normal conditions,
current will flow from contact 41 to seg-
ment 21, wire 44, rheostat 28 and wire
45, to the motor (28). If the motor
runs too slowly and the disc lags behind
the platen, then contact 41 will ride on
segment 32 and current will flow from
the segment through wire 47 and re-
sistance 48, to the contact (48) and
through a portion of the rheostat to the
motor. The resistance in this line be-
ing less than the main resistance of the
rheostaot, the motor will speed up and
bring contact 41 onto segment 31,
whereupon the motor will resume its
normal speed. If the motor runs too
fast, disc 17 will speed up and contact
41 will ride on segment 33, whereupon
current will flow to the motor through
resistance 50 and the rheostat (29),
until the parts assume normal position.
If the load is suddenly taken off the
motor, as by breaking of the film, then
the disc (17) will speed up so quickly
that the contact 41 will rest on segment
34, whereupon, the switch (52) being
open, current will no longer flow to the
motor. The motor is restarted by closing
this switch, whereupon contact 41 will
gradually move till it again rests on
segment 31.
Index fingers or pointers (54) are
provided for the platen and disc, so that
their relative positions may be visually
observed.
A New Sound Head
• A new device for reproduction of
sound-on-film recordings has been
brought out by the Phono-Kinema Cor-
poration. The sound head is called the
Phono-Kinema.
Information is that the original pat-
The Phono-Kinema Sound Head.
ents cover those fundamental circuits
between the photoelectric cell and the
first triode tube, and that the other fea-
tures are based on rights entirely clear
of the peril of legal controversy. The
head amplifier embodying the first cir-
cuit and coupled with a two-stage ampli-
fier, is constructed on a chassis with all
integral parts enclosed. It is pointed
out that the cradle supporting the ampli-
fier is designed to filter out mechanical
vibration of the projection mechanisms,
regardless of projection pitch. The en-
tire amplifier chassis may be removed,
and parts may be replaced with those
purchaseable in the general radio and
electrical market. Even the exciter
lamp, it is stated, is pre-focused at time
of manufacture in order to make all
lamps interchangeable.
The driving mechanism is asserted to
be adaptable to most of the present in-
stallations of sound-on-disc equipment,
having a vertical shaft rotating at 90
r.p.m. The constant speed drive sprocket
in the sound head itself, is filtered to
eliminate the effect of gear variations in
both projector and sound heads, and in
the chain drive, from the constant
velocity of the sprocket, the object be-
ing to reduce variation in pitch.
More About Tuned Pickups
• It will be recalled that two or three
issues ago, it was stated in these
columns that the Auduk Company was ,
bringing out a tuned pickup, and that
April 12, 1930
Exhibitors Herald-World
63
Will your theatre pass
the Ear Test?
Today the public chooses the theatre where every
word in a talking picture is clear and distinct — where
it feels all the charm of living personalities. 5,267
Western Electric equipped theatres are setting the
standard — are you meeting it?
Western
SOUND
1 Electric
SYSTEM
Distributed by
Electrical Research Products Inc.
250 West 57th Street, New York, N.Y.
Member of Motion Picture Producers and Distributors of America, Inc Will H. Haya, President
fi4
Better Theatres Section
April 12, 1930
HELP PREVENT FILM FIRE AND BUCKLING WITH THE NEW
IMPROVED CHICAGO CINEMA FILM COOLING SYSTEM—
ELIMINATES SOUND DISTORTION DUE TO WARPAGE OF
SOUND TRACK
The simplest device yet manufactured and the easiest to
install and operate on Simplex and Motiograph heads —
no drilling, replacing of parts or remodeling of your old
head when installing. Does not occupy any necessary
space. Will not interfere with film threading, framing or
any adjustments or repairs while in operation. No ex-
posed moving parts. Does not add to the cost of repairs,
as it is not necessary to take off any parts when repairing
head. Lengthens life of aperture gates and asbestos heat
shields with the consequent reduction in cost of replace-
ments.
Film temperatures are reduced considerably when using the
CHICAGO CINEMA Film Cooling System, thereby lessening fire
hazard, and also lengthening film life by preventing buckling and
warpage. It eliminates sound distortion by preserving the sound
track.
This system consists of a scientifically designed centrifugal impeller driven by a Universal motor and mounted on an aluminum
base which is readily attached to any head. On the Simplex head, this device slips into grooves provided for stereo attachment.
Write for new bulletin
CHICAGO CINEMA EQUIPMENT COMPANY
1746 No. Springfield Avenue, Chicago
more information about it would be
given later. Here it is, illustrated with
a few diagrams :
In Figure 1 is shown the circuit in
the new Audak pickup. When the oscil-
lator (A) is in the exact magnetic cen-
ter, no flux, it is claimed, can traverse
it. Inoperative, this is the ideal posi-
tion of the oscillator. But it is just in
such cases that the oscillar is most sus-
ceptible to flux changes. Briefly, the
effect is one of the increasing tendency
toward distortion, according to Audak
engineers. They declare they have over-
come the difficulty by changing the
position of the oscillator, which is ac-
complished by the method indicated in
Figure 2.
Coil B is supplied an audio-frequency
current. The leads from C are connect-
ed to headphones. The position of A is
then varied until no sound is heard in
the headphones — and that is the position
at which the oscillator should be placed,
the engineers point out.
In the theatre, the pickup may be
“tuned” by a simpler method, as indi-
cated in Figure 3. The needle is tapped
gently on either side with the finger nail.
If the oscillator is off the magnetic cen-
ter, the two sounds will differ in pitch
and volume. If the instrument is in
“tune,” the sounds on both sides will be
the same. If the right side sound is
“thinner” than the other, the tuner pro-
vided should be turned a little to the
right, while the reverse of this move-
ment would correct the left side.
“A Baby Dynamic”
• A new speaker, intended for use with
exponential horns and designed to
be powerful enough for public address
systems, weighs only six and a half
pounds, is but four inches thick and has
a maximum diameter of five inches. It
has developed by the Racon Electric
Company.
The diaphragm is made of light metal
attached by cloth suspension. The cas-
ing is of magnetic steel of high flux
density, selected to effect a concentrated
magnetic field with a minimum of mate-
rial. According to the manufacturers, it
is capable of an output of 10 watts
(without distortion).
S’Renco Equipment
• Sound equipment for disc reproduc-
tion has been added to the line of the
Universal Film Screening Company. The
apparatus has been marketed under the
name of S’Renco Disc Reproducing
Equipment, and although some of us
may hesitate at the pronounciation of
the first word in the title, we must admit
that it has the virtue of being also the
name of a man (the head of the com-
pany) who has been in the projection
field for 20 years.
S’Renco equipment includes two 18-
inch turntables, pickups, quarter-horse-
power motor-units, two Wright-DeCos-
ter speakers and horns, two Webster am-
plifiers, a fader (a new type employing
button contacts instead of those of wire
April 12, 1930
Exhibitors Herald-World
65
a BLARE, -a B-L-A-T
A WHISPER or A-x/-
Spoils the Whole Show!
The house with sound equipment that produces tem-
permental talkers — the kind that are dependably awful
— shrieks, silence, BANG — is due for a visit from the
sheriff.
Houses enjoying a good box office have first rate
equipment. Over I 200 of them are Syncrodisk equipped.
YOU CAN EASILY
AFFORD
SYNCRODISK
EQUIPMENT
Syncrodisk is entirely built by
one organization. It was de-
signed and is manufactured,
owned and sold by the Weber
Machine Corporation in their
oum factories. It is not the
work of an assembling contrac-
tor cutting corners to meet a
price.
Two Syncrodisks, Two
Pick-Ups and Fader,
Complete for only. . .
INSTALL
SYNCRODISK
SYNCHRONIZED TURNTABLES
If you set out to try to save a hundred dollars on equipment
you’re pretty certain to loose thousands in the slump that always
follows crude reproduction.
Syncrodisk
Is The Standard
By Which All
Others Are Judged
The high principles of a careful man
whose reputation is truly great and always
jealously guarded demand that every
product which bears his name — Weber —
be perfect in operation.
Every Syncrodisk carries an iron-clad
guarantee of satisfaction. We have never
been asked to refund a cent.
Over 1200 Sets
in Operation
DESIGNED
AND BUILT
BY WEBER
Turntables — Synchronized
Pick-Ups
Fader for Turntables
Lamp for Turntables
Sound- Oil- Film Head
Fader for Sound-on-Film
Two Channel Rack and
Panel Amplifier with
Booth Speaker Incorpo-
rated
WE SUPPLY
Wright-DeCoster Speaker*
Baffles for Speaker*
Speedometers
Synchronous Motors and
1725 Motors
Booth Speaker
Film Splicer
Non-synchronized Turn-
tables
A
WEBER MACHINE CORPORATION
ROCHESTER, N. Y.
Export
Department
15 Leight St
v-'k 59 RUTTER ST.
Cable Address
ARLAB,
New York
66
Better Theatres Section
April 12, 1930
Box Office Music!
Mr. Kleinsassar of South Dakota
says :
“On my first two shows I cleared
nearly enough cash to half pay
for my installation — After trying
to exist on silents it feels fine to
get a lift in the box-office like
FETTIFONE gave me—.”
Quickly attached to all projectors.
Two Fettifones with Pickups, Booth
Speaker and Fader, $350.00
Write for New 4-page fully illustrated folder .
SAMSON AUDIO FREQUENCY QUALPENSATOR
improves your reproduction 75%. We ship same day
as ordered. Price $25.00.
National Motion Ad Co.
2450 Prairie Avenue - - CHICAGO, ILL.
Y0U DPT! tt>M the guaranteed
MAY IxHi 1 UI\1N $1200 RADIOTONE
TALKIE EQUIPMENT
If your business does not improve in 4 months. This plan saves you a pos-
sible burden. Radiotone is popular.
Recently we were selling Pathe Radiotone for $2000. But increased
sales and production enables the price reduction down to $1200.
Brilliant and powerful tone from double amplifiers for theatres seating
up to 2500 patrons. All new 1930 equipment.
No down payment — just pay $100 each month while using. Test your
business for 4 months, and if business is satifactory, you have the privilege
to make 8 more payments. Full credit for your first 4 payments. At the
end of a year the equipment is yours. No more payments. Written guar-
antee against defects. No weekly service charge. Free service instructions
to your operator. Immediate installations for all locations and territories.
Send for agreements.
Home Office:
RADIOTONE PICTURES CORPORATION
729 Seventh Ave. NEW YORK
THE EASY
ELECTRIC HEATER
Designed especially for Theatre
Organ Chambers, Box Offices, etc.,
but will prove useful in many
other places.
AISLE LIGHTS
For Theatre Chairs, Ramps &
Stairways
KAUSALITE
MFG. CO.
8129 Rhodes Ave., Chicago, 111.
FLUSH WALL
AISLE LIGHT
STANDARD CHAIR TYPE
The S’Renco Reproducer
construction), a monitor horn and a
supply of wire.
New Alignment Device
• The trouble occasioned by the differ-
ence in size of frame in sound-on-
disc films and sound-on-films pictures,
has been attacked by another concern,
which has brought out a new device for
masking off the sound track and bring-
ing the sound-on-film image to its proper
position on the screen. The device was
developed by the Golde Manufacturing
Company.
The system involves the employment
of an aperture plate (called in this in-
stance, the Golde centerting proportional
aperture plate) a fixed distance sidewise
to cover the sound track, and back again
to the normal center line of sound-on-
disc (or silent) film. Moving along with
the aperture plate, is the lens mount,
which is part of the device. Manipula-
tion is entirely by two levers.
The aperture, however, is slightly
smaller than standard, and it is there-
fore necessary to drape off a margin of
about four inches of the screen. Even
so, it is perhaps seldom that the action
would be interfered with. It is stated
that when used with the S M P E ground
glass markings, the whole frame is pro-
jected.
Disco-O-Phone Turntables
• Specific application to the small the-
atre would seem to be an outstand-
ing feature of the Disc-O-Phone turn-
tables, information concerning which
has just come to this desk. The tables
are mounted on cast iron brackets which
may be fastened to the front wall of the
projection room. Furthermore, the reg-
ular projection motors (those used prior
to addition of sound equipment) may be
used by changing the motors to direct
drive.
April 12, 1930
Exhibitors Herald-World
67
MAGIC MUSIC WILL BRING
k AUSIC — outside your theatre —
y 1 to draw crowds to your door!
Music in your foyer — to entertain
crowds waiting admission— to keep
their good will! Excellent for any
special announcements you want
to make. With the Mills Magic
Music Amplifying and Distributing
System, these advantages are yours
at very low cost!
Mills Magic Music System, with
concealed speaker outlets, gives in
truth, magic music — life-like tone!
Mills has been a leading manufac-
turer of automatic musical equip-
ment for more than forty years.
Write today for complete information and prices.
CROWDS
to your
THEATRE
Relieve the monotony of waiting
with a musical program — at no
extra cost to you I
Send Magic Musicfrom
concealed speakerout-
lets to attract crowds
passing by — and to
entertain lines waiting
in your lobby — A
paying advertising
feature.
As valuable as the
finest electric sign
in drawing crowds
to your door.
MILLS NOVELTY COMPANY
4100 FULLERTON AVENUE
CHICAGO, ILLINOIS
68
Better Theatres Section
April 12, 1930
Complete $y| A A
Equipment *X«/U
2 Vitadisc Turn Tables
(Complete with Elec. Research Lab. or Audak
Pick-Ups, Spring Suspended Filter and Fader)
1 Sampson Amplifier
1 Set of Tubes
2 Auditorium Speakers and Booth
Speaker
Complete and ready to install in an hour *
time
Vitadisc Co.
92 Mortimer St., Rochester, N. Y.
THE DISC-O-PHONE
Latest and
most simple
device on the
market, has
many special
features and
advantages
.i vatent
over any oth- Pending
er make of
turntable, more installations
in south Alabama and west
Florida than all other makes
combined.
Hundreds of testimonials, $200 pr. with pick-ups,
volume control and change over switch. $480.00
complete with WEBSTER AMPLIFIER and two
JENSEN SPEAKERS.
THE DISC-O-PHONE CO.
Florala, Ala.
Complete sound equipment is also
furnished by the Disc-O-Phone Company
(which is located in Florala, Ala.)
This equipment includes a seven-tube
amplifier (auditorium type), two dy-
namic speakers, with tubes and two
turntables.
By Way of News
• The Upco Products Corporation has
enlarged its offices and factory in
New York. Whether this has anything
to do with it or not, I don’t know, but
anyway, this firm is about to bring out
(maybe has done so by this time) a new
pickup. It is called the Auditorial
which wouldn’t have been the worst
name in the world for the “talkies”
themselves, now that it is mentioned).
The pickup is distributed nationally by
J. B. Price, Inc.
Another addition to previous manufac-
turing facilities is the new plant of the
Sterling Motion Picture Apparatus Cor-
poration at Naugatuck, Conn., where the
president of the company, Harris Whit-
temore, Jr., lives. The company, which
manufacturers reproducing as well as
recording equipment, will still maintain
a New York office, however, the address
being 250 W. 54th Street. It is in charge
of H. C. Schlicker. who is treasurer of
the company.
sound
talks
— by F. H. RICHARDSON—
Pickup Arm Balance
• See to it that your pickup arm is cor-
rectly balanced. If it is not, then
your needle is likely to climb over a
groove wall and raise hob with the syn-
chronism. If there is too much weight
on the needle point, you will injure the
record groove and flatten the needle
quickly. Also, there may be a decided
tendency to cause noise.
Up to this time I have been unable to
secure any reliable method for balancing
the pickup arm, but I hope to be able to
give you one soon. I have taken the mat-
ter up with the powers-that-be and find
them reluctant to put out a gauge by
means of which needle pressure on the
record groove may be measured. West-
ern Electric says its pickup arms are
properly balanced when they go out and
doesn’t want them monkeyed with at all,
which is all very well, but it won’t work
any too well for the reason that some
men seek trouble where none really ex-
ists. They “guess” the pressure is too
little or too much. They alter it and
think they have made an improvement.
It is all guess work. I’m telling West-
ern Electric and all others that a small,
accurate gauge should be made with
which the projectionist may measure the
weight upon the needle point accurately.
We may then tell him the pressure
should be exactly so much, and when
something goes wrong he won’t have to
“guess” that it is over or under needle
pressure. He can measure it and know
what is what, and another “I guess so”
will be elimited, to the benefit of sound
recorded upon disc records.
A
Watch Aperture Tension
• Watch that aperture tension adjust-
ment closely. Too much aperture ten-
sion is ruinous. It wears sprocket teeth,
the intermittent movement, the aperture
plate tracks, the tension shoes and the
film abnormally. It means strained
sprocket holes, and in extreme cases,
may mean cracked or ripped ones. It
means additional tendency to deposit of
emulsion on the tension shoes, hence
serious damage to films in that direc-
tion. Watch your aperture tension !
A
Don’t Believe Your Own Ears
• Don’t be too darned certain that you
are a good judge of sound. Ask your
patrons how the sound and its volume
impressed them, taking note as to just
where each one so asked sat. Don’t try
to judge sound volume in your theatre
if your own hearing is not entirely nor-
mal. Many a man regulates volume by
his own hearing without realizing his
hearing is either a bit dull or abnormally
sharp.
April 12, 1930
Exhibitors Herald-World
69
RACON ELECTRIC CO. me
Specialists in Acoustic Chambers
All R aeon
Horns and
R a c o n
Units are
fully pat-
ented.
No. 5325
Air Column slightly less than 10 feet.
Depth 30 inches. Bell 30x40 inches.
Weight 30 pounds.
NUMBER 5325 IS RACON’S LATEST DEVELOPMENT.
THIS HORN IS ESPECIALLY ADAPTED WHERE THERE’S
INADEQUATE SPACE BETWEEN SCREEN AND WALL.
Amplifies as perfectly as the parent horn, No. 4320, on both
speech and music.
Yes, you’ll find the same full, rich tones of musical reproduc-
tion and the same clearness and distinctness of speech that is
only possible with Racon Horns and Units.
Patented non-vibratory, non-porous material and construc-
tion, plus light weight, which makes for perfect results and
maximum convenience.
These outstanding features of Racon prod-
ucts have made imitation and competition
impossible.
Protect yourself against patent infringement
suits by using Racon Horns and Racon Units as
these are fully protected by patents.
Our Latest Catalog Is Yours
Upon the Asking
Factories: 18 to 24 Washington Place, New York s,OU6h Bucks anH 3 Mu,ual Sl
Racon Giant Electro-Dy-
namic Type Horn Unit
P HFT7
MOVIE PHONE
SOUND ON DISC ‘625a
SOUND ON FILM 75022
Sound on Film can be purchased either singly or to attach to any existing
disc installation. Over 1100 MOVIE PHONE installations all over the world!
Twenty-four Hour Delivery — immediate installation by our engineers or in-
stallation can be handled by purchaser with aid of our blueprints and set-up
instructions.
SEVERAL DEALERS TERRITORIES OPEN
Write or wire for particulars.
GOETZ MOVIE-PHONE CORP.
724 South Wabash Avenue, Chicago, 111.
70
Better Theatres Section
April 12, 1930
Lo eating the Causes of Faulty Reproduction
STRAY NOISES WHICH HAY BE BLAMED
ON VARIATION IN LIGHT INTENSITY
In this article, the fourth of a series, discussion of
"strays" in sound-on-film attachments is continued
By HUGH S. KNOWLES
THE fourth principal source of
strays in p.e. cell attachments,
namely those due to variations in
the intensity of the light reaching the
p.e. cell are very common and fortun-
ately fairly easy to find.
The first subdivision (see last article
for classification) of this group is (a)
strays due to actual changes in the
luminosity of the exciter lamp filament.
This trouble is infrequent in a well de-
signed system but should be carefully
watched in any system which does not
use a storage battery supply. These
strays result from sudden changes in
current through the exciter lamp fila-
ment which changes its temperature. The
current change may be due to a faulty
connection at the storage battery, at the
socket, or in the wiring. It may also be
due to current changes at the source
where rectifiers and filters are used as
battery substitutes. Irregular changes
in the intensity of the filament can be
detected by watching some surface illu-
minated by the exciter lamp (not the
filament itself without smoked glasses).
If these are coincident with a click or
stray the whole supply system should be
checked. See also paragraph below on
socket inspection.
A very common stray is a “plunk”
which is heard in the horns when the ex-
citer lamp of the second machine is
switched on for a change-over. This
stray is due to a change in the exciter
lamp filament current and also to a field
generated by this current change which
produces a stray by induction (group 2).
The change in voltage across or the cur-
rent through the filament may be due to
either the use of a common pair of wires
from the storage battery or to a drop
in the voltage of the battery, battery
“eliminator,” or generator resulting
from the increased load (i.e. caused by
the regulation of the supply). In many
installations a common pair of wires is
run from the battery or the power sup-
ply panel to a pull or junction box where
two pairs of wires are spliced on; one
for either projector. In this case the
load of the second lamp which is initially
very high increases the voltage drop
along the common pair of leads result-
ing in a sudden dimming of the lamp
which is in use. This changes the light
reaching the p.e. cell and contributes to
the “plunk.” The initial load is very
high due to the fact that the resistance
of tungsten like most substances in-
creases with temperature. Its cold re-
sistance is therefore very low and it
momentarily represents almost a short
circuit.
There is also a change in the voltage
delivered by the storage batery or sub-
stitute supply with different loads due
to the voltage drop in their “internal
resistance.” Normally this may be
neglected in a battery but it may be a
factor when it is low — one of the many
reasons for keeping the batteries well
charged and in good condition.
T HE trouble from this particular stray
may be minimized by running sepa-
rate leads from the battery to each
exciter lamp (or by using heavy wire in
the common pair). These should be run
in armored cable or otherwise shielded
from the rest of the wiring. The use
of a rheostat to bring up the filament
current gradually will eliminate this
source even when a common supply line
is used. In most cases the rheostat used
to regulate the current in each lamp may
be set either in the minimum current or
“off” position if there is one and then
brought up gradually just before the
changeover.
If a flickering of the exciter lamp is
accompanied by a crackling noise in the
horns when the clips on the storage bat-
tery are tight and well cleaned, the ex-
citer lamp socket should be carefully
inspected. Moulded composition or
“mud” bayonet type sockets are fre-
quently used and particularly in poorly
ventilated exciter lamp housings the
temperature of the socket may exceed
the softening temperature of the com-
position. In other cases, the spring
which maintains the pressure on the
contact is so designed that it carries the
full lamp current and with the high cur-
rent types used in sound attachments the
spring may overheat and lose its temper.
If necessary, the socket should be re-
placed by an all metal type with bakelite
insulation in which the positive lead is
connected directly to the contact pin.
Group (b), or strays resulting from
vibration of the exciter lamp filament
with respect to the optical systems which
produce changes in the light reaching
the p.e. cell, are quite common in sys-
tems using the 8 volt 4 ampere exciter
lamp. This lamp has a long narrow
filament the image of which is focused
on a slit about one thousandth of an inch
wide inside the lens barrel. Assuming
the lamp is in focus in the back and
forth and front and back directions the
only remaining adjustment is in the ver-
tical direction. With the white card
used for focusing in position (usually
at the p.e. cell housing opening with the
aperture shoe assembly removed or in
the p.e. cell housing) slowly change the
vertical adjustment. A bright position
will be found above and below which one
edge of the spot will begin to have a
blue and yellow fringe (due to chromatic
dispersion at the knife edge aperture) .
It is evident that if the lamp is left
in either end adjustment where the edge
of the filament image begins to move
out of the aperture in the lens barrel the
slightest vibration of the filament will
make it alternately come in and go out
resulting in a large change in light
reaching the p.e. cell and a loud stray.
This may sound like a “gear noise” due
to the vibration of the filament being in
synchronism with the disturbing vibra-
tion. This type of trouble can easily be
detected by turning the fader to the full
on position and operating the machine
April 12, 1930
Exhibitors Herald-World
71
with everything on but without film. If
pushing in a slip of paper which stops
the light beam stops the noise, this
factor is contributing. In severe cases
the exciter lamp mount is usually at
fault. With the 32 watt exciter lamp a
three dimensional adjustment is neces-
sary and this increases the possibility
of play in any direction. If the mount
has any play it should be doctored. If
it has no appreciable play careful focus-
ing of the exciter lamp so it is half way
between the two cut off or blue fringe
positions in the vertical direction will
minimize it.
Where new equipment is to be de-
signed, either the 50 or 75 watt 10 volt
exciter lamps are recommended. They
have heavy, short, rigid filaments which
both prevent vibration and permit a pre-
focused socket without all the elaborate
three adjustment features to be used;
and have the further advantage of oper-
ating at about 200 and 400 degrees, re-
spectively, above the 32 watt type. This
increased light with a suitable optical
system makes possible a much greater
p.e. cell output which permits a reduc-
tion in the overall amplification and in
the stray or “crap” to sound level.
Little can be said of group (c) or
strays due to obstructions in the aper-
ture except that many “in distress” calls
for the service man have been due to it.
Cases have come to my attention in which
no sound came through at all due to the
accumulation of grease in the aperture.
If there are abrupt changes in the sound
level accompanied by “plunks,” the aper-
ture may be nearly full. Sharper clicks
may be due to foreign material which
is rapidly deposited and then carried off
or more likely to group (d).
The strays in group (d) include those
due to the film itself and one type of
trouble due to the machine itself. They
have been classified in one group how-
ever because they are strays which oc-
cur only when a film is running through
the machine. All strays in this group
will not be heard when the machine is
running and everything is turned on but
will be heard when a film is threaded up
and the machine is run.
We will first consider those due to the
machine. The first group are due to
film weave and produce what is an-
alogous to a waver or tremolo in the disc
attachment. It may be due to a number
of causes but should be remedied by the
manufacturer of the machine. Where
a service man is not available or for the
benefit of unexperienced service men, the
following principal causes will be listed.
Everything which will cause a regular
or periodic change in the film speed past
the aperture will cause a “wow” or
waver.
Hold a pencil rigidly against the side
of the sound head frame and the point
within a thousandth of an inch, or less,
of the outside of the sprocket “blank”
near the teeth, that is on the part of the
sprocket on which the film rides. If the
sprocket strikes once each revolution it
may be off center (due possibly to a
faulty fixture used in holding it on the
milling machine or to its being reamed
too large) or the shaft may be sprung.
The latter can be detected by holding
the pencil point near the center of the
shaft which can usually be found by look-
ing for the marks of the cut off tool.
The service man should carry a spare
sound sprocket that he knows to have
carefully cut teeth and one that is as
nearly perfect as posible for test work.
Wows may be also be due to one or more
of the teeth being improperly cut (when
for example the dividing head is set im-
properly or there is a slight amount of
play in the fixture) but this can only be
definitely demonstrated by having a good
sprocket to substitute.
Probably the most common source of
waver is due to changes in the speed
(angular velocity) of the sound sprocket.
If there is no mechanical filter on the
sound sprocket shaft, it may be due to
insufficient clearance between the gear
on this shaft and the driving gear; or to
some irregularity farther up the gear
train being transmitted to it. Where
the lower take up is driven from the
sound sprocket shaft (a practice that
should be discouraged) it may oe due to
the take up clutch being rough. A rough
take up will also jerk the film at the
aperture unless a hold back sprocket is
used.
Where a mechanical filter is used, par-
ticularly when the ability of the designer
is questionable, it should come in for its
full share of attention. All filters have
one or more frequencies at which they
tend, at least, to be resonant or oscillate.
A rough qualitative check on this may
be made where a filter is used by displac-
ing the flywheel on the sound sprocket
as far as it will go and then releasing it.
If it oscillates two or three times one
can be reasonably certain that it re-
quires some dampening or friction in
the system. In the spring flywheel type
this is usually introduced by wrapping
the springs lightly with felt and/or
stuffing them with cotton, and by placing
a little tension on the outside of the felt.
Troubles of this type should be referred
to the designer of the equipment where
possible.
In no event let a glib salesman per-
suade you that the waver is “in the
print.” If possible, to settle the argu-
ment, and to check the system have the
service man bring or borrow a constant
frequency film, either one with the whole
musical scale on it to check the audio
response of the system as well or one
having a single frequency (usually about
1000 cycles where the ear is most
sensitive) for a “wow” test. The note
should sound very pure or mellow like
a flute note and have little or no sug-
gestion or harshness and no waver.
Many other factors such as the de-
sign of the aperture, the tension, if any,
on the shoes at the aperture, the proper
Sound Equipment
AT LOWEST
WHOLESALE PRICES
Cunningham Tubes
DeForest Tubes
Complete Stock of
Wright-DeCoster Speakers
Jensen Speakers
Sampson Amplifiers
General Amplifiers
Racon Horns and Units
Audak Pick-Ups
Faders
Universal Microphones
Tube 1 esters of All Types
QUICK SERVICE ON EVERY
ORDER
We have a Complete Theatre Depart-
ment and will answer any Technical
Questions. Write for catalog and dis-
count sheet.
VAN-ASHE RADIO CO.
10th & Walnut Sts., St. Louis, Mo.
Elec-Tro-Fone
Sound on Disc
Reproducer
“ America* s Finest Turntable **
Manufactured and sold by
Elec-Tro-Fone Corp.
2470 University Ave. ST. PAUL, MINN.
72
Better Theatres Section
April 12, 1930
Sound Engineers not needed to install thi£ system
$665.00 UP TO DATE SOUND THEATRE $665.00
Equip your Silent House with a complete
Sound Disc Reproducing System
System
consists
of
>
2 Sterling Turntables with Electric Pick-ups and built in
Re-synchronizing Device and Mechanical Sound Filter,
(can be used on either side of projector)
1 Sterling Disc Fader Control
1 Samson PAM- 19 Powt-r Amplifier
2 Wrignt-DeUoster Dynamic Speakers
2 Dynamic Speaker Baffle Boards
1 Monitor Speaker (for booth)
2 Stewart -Warner Speed Indicators
1 Set Installation Blue Prints & Instructions
F.O.B.
Naugatuck,
Conn.
STERUNG MOTION PICTURE APPARATUS CORPORATION
Box 271 Naugatuck, Conn.
WE GUARANTEE A COMPLETE QUALITY OUTFIT THAT DEFIES COMPETITION
use of filters in the system, location of
and drive for the hold back sprocket and
so forth, ad infinitum, are really design
problems and out of the scope of this
series.
In general the troubles which are due
to the print itself can be detected by the
projectionist who has been operating
the equipment, since if certain strays
are present in one print but not in
another or if one is “fuzzy” and another
clear etc., the print is probably at fault.
This assumes, of course, that both
prints are clean and show no evidence of
abuse.
General data on properly making
patches to avoid clicks, keeping the
*50 3R
toniM
SOU’
ID
\iEEN
A sound screen 300 square feet
for only $50.00? Yes! You
never saw such a bargain! Has no
perforations, yet passes sound without
a bit of muffling. 100% sound pene-
tration. Because it has no perforations
the entire surface reflects light. 100%
picture display. Has wonderfully brilliant
surface.
USE YOUR PRESENT FRAME
TONLUX Screen is ready to lace on your frame.
Send dimensions of picture and size of frame when
ordering. Add $.15 per square foot for a screen over
300 square feet. Flame proofing, $10.00 extra.
Shipment in four days. Figure the size and
send your order. With a TONLUX Sound
Screen you can save amplifier current
while getting better sound production.
Just mail the coupon. ^
SATISFACTION
OR YOUR
MONEY s,a,e
back rd>A%>°ci(v
4<,rfrC5S
L,
mechanism and film clean and the other
necessary features of good sound equip-
ment operation have been covered very
thoroughly in past issues of Exhibitors
Herald and will not be mentioned in
this series.
Modern
Installations
The tendency among theatres , both
large and small, throughout the
country is to modernize. Evidence
of this encouraging situation is
found in the many installations
of equipment reported by leading
manufacturers.
THE FILM SPEAKER COMPANY
Reproducers
Savoy theatre, Prague, Okla.
Rex theatre, Clinton, Okla.
Aldrich theatre, Blair, Okla.
Rialto theatre, Alva, Okla.
Luella theatre, Vici, Okla.
Liberty theatre, Lone Wolf, Okla.
Majestic theatre, Temple, Okla.
Moore theatre, Anadarko, Okla.
Joy theatre, Mountain Park, Okla.
Majestic theatre, Ringling, Okla.
Cortez theatre, Wanette, Okla.
Favorite theatre, Lindsay, Okla.
Blaine theatre, Weleetka, Okla.
Dixie theatre, Holdenville, Okla.
Rex theatre, Wewoka, Okla.
HOFFMANN & SOONS
Rheostats
Loew’s 83rd Street theatre, New York City.
Strand theatre, Lynn, Mass.
State theatre, Portland, Me.
Coolidge theatre, Waterbury, Mass.
Loew’s 175th Street theatre,
R K O Broad Street theatre, Trenton, N. J.
Windsor theatre, Brooklyn, N. Y.
Loew’s Broadway theatre, Brooklyn, N. Y.
Strand theatre, Lynn, Mass.
Majestic theatre, Perth Amboy, N. J.
Wollaston theatre, Wallaston, Mass.
Strand theatre, New York, N. Y.
St. George Hotel, Brooklyn, N. Y.
Hollywood theatre, New York, N. Y.
Loew’s Century theatre, Baltimore, Md.
Jefferson theatre, Auburn, N. Y.
College theatre, College Point, N. Y.
St. James theatre, Asbury Park, N. J.
Mayfair theatre, Asbury Park, N. J.
Tegus Palace theatre, St. Johnsbury, Vt.
WEBER MACHINE
CORPORATION
Reproducers
Majestic theatre, Rochester, N. Y.
Roxy theatre, Rochester, N. Y.
Astor theatre, Rochester, N. Y.
Clinton theatre, Rochester, N. Y.
Hudson theatre, Rochester, N. Y.
Lake theatre, Rochester, N. Y.
Park theatre, Avon, N. Y.
Star theatre, Williamson, N. Y.
Crescent theatre, Calgary, Alberta, Can.
BESTONE COMPANY OF
OMAHA, INC.
Reproducers
Bell theatre, Wellman, la.
Strand theatre, Pella, la.
Star theatre, Crofton, Neb.
Opera House, Windsor, Mo.
Diamond theatre, Kansas City, Mo.
Beaufort theatre, Kansas City, Mo.
Strand theatre, Orleans, Neb.
Lyric theatre, Columbus Junction, la.
Community theatre, Anselmo, Neb.
Rex theatre, Joplin, Mo.
Rialto theatre, Alma, Neb.
Wehrley theatre, Arnold, Neb.
Strand theatre, Griswold, la.
Merna theatre, Merna, Neb.
Alamo theatre, New London, la.
State theatre, Central City, Neb.
Tenth Street theatre, Kansas City, Kan.
Home theatre, Kansas City, Kan.
Omar theatre, Schuyler, Neb.
Rialto theatre, Anita, la.
Russell theatre, Brunswick, Mo.
TALKING NEEDLES
Especially Treated for
TALKING PICTURE
RECORDS
Packed 100 Envelopes to Carton
50 Needles to the Envelope
y6uR COST $6.00 PER CARTON
Wall-Kane Needle Mfg. Co., Inc.
3922 14th Ave , Brooklyn, N. Y.
April 12, 1930
Exhibitors H erald- World
73
THE EQUIPMENT INDEX
A Complete Catalog of Articles of Theatre Equipment and Their
Manufacturers and Dealers, Arranged Alphabetically by Product
[Manufacturers and dealers listed in black type have supplied this department with special information concerning their product which may be obtained upon request.!
Accessories for Music and Sound
Reproducing Devices
ACCESSORIES for music and sound
^ reproducing devices are many and
varied. This comparatively new phase
of the motion picture business has
brought new demands upon the theatre.
In the word “theatre” are included the
exhibitor and the projectionist. These
new phases of theatre operation must be
studied, and included in the product
necessary to operation of such equip-
ment are : Pick-ups, motors, needle cups
and covers, automatic stops, headsets,
turntables, volume controls (rheostats),
electric filters, amplifiers (power packs),
radio tubes, loud speaker units, speak-
ers (magnetic or electro-dynamic),
horns (exponential), rotometers, stro-
boscopic discs, cabinets and cabinet
hardware. A well balanced set is im-
perative and for such a set there are
equipment requirements which cannot be
overlooked.
There has also been brought out a
rectifying device for use with the ex-
citer lamp on the projector. This de-
vice eliminates the use of batteries or
rectifiers for supplying D. C. current to
the filament of the lamp. It consists of
a transformer, chokes and condensers,
and uses Argon gas tubes for the recti-
fying unit.
Allen-Bradley Company, 286 Greenfield Avenue.
Milwaukee, Wis.
Alien-Hough Carryola Company, 279 Walker Street,
Milwaukee, Wis.
AMPLION RADIO CORPORATION, 133-141 W. 21st
Street, New York City.
Bodine Electric Company, 2254 W. Ohio Street,
Chicago, 111.
Brigg6-Stratton Company, 1047 Louis Avenue, Mil-
waukee, Wis.
Central Radio Laboratories, 16 Keefe Avenue, Mil-
waukee, Wis.
Chicago Cinema Equipment Company, 1736-54 N.
Springfield Avenue, Chicago, 111.
Electrical Research Laboratories, 22nd and Paulina
Streets, Chicago, 111.
Empire Phono Parts Company, 10316 Madison Ave-
nue. Cleveland. O.
Fansteel Products Company, Inc., North Chicago, 111.
Forest Electric Corporation, 272 New Street. Newark,
N. J.
Freed-Eisemann Radio Corporation, Junices and
Liberty Avenue, Brooklyn, N. Y.
The General Industries Company, Elyria, O.
Gray & Danielson Mfg. Company, 250 First Street,
San Francisco, Calif.
Hobart Bros. Company, Troy, O.
Jewell Electric Instrument Company, 1650 Walnut
Street, Chicago, III.
Kellogg Switchboard & Supply Company, 1024-70
W. Adams Street, Chicago, 111.
The Lakeside Supply Company, 73 West Van Buren
Street, Chicago, 111.
MACY MANUFACTURING COMPANY, 1449-51 39th
Street, Brooklyn, N. Y.
Newcome-Hawley, Inc., St. Charles, 111.
Oliver Manufacturing Company, Film Building,
Cleveland, O.
The Oro-Tone Company, 1000-1010 George Street,
Chicago, 111.
The Prime Mfg. Company, 653 Clinton Street, Mil-
waukee, Wis.
Radio Industries of Canada, Ltd., 120 Fort Street,
Winnipeg, Manitoba.
SAF ELECTRICAL ENGINEERING COMPANY, 261
Franklin Street, Boston, Mass.
SILVER-MARSHALL, INC., 6401 W. 65th Street,
Chicago, 111.
THE THEATRE SOUND EQUIPMENT COMPANY,
Hope, Ark.
Thordarson Elec. Mfg. Company, 500 W. Huron
Street, Chicago, 111.
United Air Cleaner Company, 9705 Cottage Grove
Avenue, Chicago HI.
VAN-ASHE RADO COMPANY, Tenth and Walnut
Streets, St. Louis, Mo.
Yaxley Mfg. Company, 9 S. Clinton Street, Chicago,
111.
▲
Accounting Systems
¥>OOKKEEPING systems taking into
consideration specific requirements
of the theatre have been developed to
care for the operation of motion picture
houses. These may be had either in
loose leaf form or in solid book form
covering an entire year’s operation.
These systems are designed to cover
fully receipts and disbursements, film
used, tickets sold, etc., and enable the
exhibitor to check with promptness and
accuracy his daily, weekly business or
the business for the year. Prices range
from $1.50 to $3.50.
Erker Brothers Optical Company, 608 Olive Street,
St. Louis, Mo.
Finch and McCullough, Aurora, III.
THE NATIONAL THEATRE SUPPLY COMPANY,
624 S. Michigan Avenue, Chicago, 111.
A
Acoustical Products and Engineering
l>ROPER acoustics is today a subject
of outstanding importance in motion
picture theatres. The introduction of
sound films has necessitated the estab-
lishment of a more exact standard of
acoustics than was necessary when mo-
tion picture theatres simply had the
acoustical problem involved in orchestral
and incidental music, because speech de-
mands a more exact acoustical condition
than music. In addition, the use of
sound films made possible a range of
volume never before possible, and made
it necessary as well to reproduce care-
fully every shade and inflection of the
human voice. New types of speakers,
special sound screens, etc., add to the
problem.
An auditorium that is faulty in acous-
tical properties is incapable of being
used with any degree of satisfaction for
sound films. Due also to the limitations
of the recording and reproducing ap-
paratus it is essential that the acoustical
properties of the theatre in which sound
films are reproduced shall aid in the
quality of the reproduction rather than
introduce added distortion and confu-
sion. The problem of acoustics in audi-
toriums has been reduced to a science,
and proper acoustics may be built into
new theatres or provided in existing
theatres through a proper study of the-
atre design and the use of interior fin-
ishes which have the qualities that con-
trol sound. Extensive research within
the past few years has produced types of
interior finish which combine the desir-
able acoustical characteristics with ex-
cellent decorative possibilities. These
materials have an architectural flexibil-
ity of standard at least approximating
that of interior finishes.
The problem of acoustics in theatres
has resulted in special consideration of
them by certain manufacturers who
have established special departments,
headed by experts, to cooperate with
theatre owners and architects in the
acoustical treatment of theatre build-
ings.
Berliner Acoustic Corporation, Paramount Building.
New York City.
THE CELOTEX COMPANY, 919 N. Michigan
Avenue, Chicago, 111.
General Insulating & Manufacturing Company,
Alexandria, Ind.
Craftex Company. 37 Antwerp Street, Boston, Mass.
Irving Hamlin, 2406 Jackson Avenue, Evanston, 111.
The Housing Company, 40 Central Street, Boston,
THE INSULITE COMPANY, 1212 Builders Exchange,
Minneapolis, Minn.
Halizite Corporation, 49 W. 45th Street, New York
City.
JOHNS-MANVILLE CORPORATION, 292 Madison
Avenue, New York City.
KING STUDIOS, INC., 309 S. Harwood, Dallas, Tex.
Macoustic Engineering Company, Ninth and Euclid
Avenues, Cleveland, O.
NATIONAL RUG MILLS, INC., 1001 Clybourn
Street, Milwaukee, Wis.
Sonograph Company, 68 Reed Street, Milwaukee, Wie.
Stevens Sound-Proofing Company, 520 N. Michigan
Avenue Chicago, 111.
UNION FIBRE SALES, INC., Winona, Minn.
United States Gypsum Company, 300 W. Adams
Street, Chicago, 111.
Universal Gypsum & Lime Company, 111 W. Wash-
ington Street, Chicago, 111.
WESTERN FELT WORKS, 4029-4133 Ogden Avenue,
Chicago, 111.
Weyerhaeuser Forest Products. Merchants National
Bank Building, St. Paul, Minn.
The Wood Conversion Company, 360 N. Michigan
Avenue, Chicago, 111.
▲
Act Announcers
^HE prevalence of combination bills in
both motion picture and vaudeville
theatres gives added significance to the
act announcer. Naturally, in new
houses these should be installed during
construction so that they will harmonize
with the interior design. In remodel-
ing, suitable designs may be obtained
for the decorative scheme decided upon.
Act announcers are either automatically
or hand controlled, with the automatic
ones controlled remotely or from the
stage. The general principle of the act
announcer may be successfully used in
window display promotion for the an-
nouncing of current and forthcoming
bills. Such mechanism must be auto-
matically operated.
BELSON MANUFACTURING COMPANY, 800 Sibley
Street, Chicago, III.
Davis Bulletin Company, Inc., Lock Street, Buffalo,
N. Y.
A
Adapters, Mazda
'T'HE Mazda lamp adapter is a device
x for converting a projector using the
carbon arc to the use of Mazda projec-
tion lamps. It can be installed in any
carbon arc housing by fastening it to
74
Better Theatres Section
April 12, 1930
YOUR THEATRE
and
SOUND FILMS
Good Acoustics in Your Theatre Mean
Better Hearing
and
MORE ENJOYMENT FOR YOUR PATRONS
This Can Be Accomplished with
Acoustifibroblock Acoustimat
Easily applied directly to present surface
by your own contractor
Submit your problem to us. We will analyze
it without charge
UNION FIBRE SALES CO.
Winona, Minn.
the lower carbon jaw. It will operate
for both pictures and stereopticon slides.
The device consists of a bracket, an ad-
justable arm and reflector located be-
hind the lamp. Prices range from $10
up.
BEST DEVICES COMPANY, Film Building, Cleve-
land, O.
MONARCH THEATRE SUPPLY COMPANY, 154
E. Calhoun Avenue, Memphis, Term.
▲
Addressing and Duplicating Machines
TN machines of this type for the auto-
A matic addressing of house organs,
programs, special promotional letters
and other literature, as well as sales let-
ters, there are two methods employed in
making stencils. One is known as the
typewriteable address card system which
may be prepared on a typewriter, and
the other is the embossing of names and
addresses on metal plates. Exhibitors
will find that addressing machines may
be purchased on time, and will be given
demonstrations without cost or obliga-
tion. Addressing machines may be pur-
chased as low as $20.
The Addressograph Company, 901 W. Van Buren
Street, Chicago, 111.
Elliott Addressing Machine Company, 117 Leonard
Street, New York City.
Rapid Addressing Machine Company, 225 W. 34th
Street, New York City.
Speedaumat Addressing Machinery, Inc., 2023 Wil-
low Street, Chicago, 111.
▲
Admission Signs
Refer to SIGNS, DIRECTIONAL
A
Advertising Novelties
AHE thing to be accomplished through
■^the use of advertising novelties, of
one type or another is the chief consid-
eration in their selection. Among the
popular novelties, however, which have
been used by theatres for stimulating
matinee business, building up juvenile
performances or bolstering business on
week nights are balloons, thermometers
on which are imprinted pictures of stars,
buttons, badges, pennants, confections,
toys, etc. A popular children’s matinee
stunt can be obtained by giving away a
variety of novelty toys. These can be
had in boxes containing 100 toys rang-
ing in value from 5 to 15c at a cost of
$3.00.
American Badge Company, 141 W. Austin Avenue,
Chicago, 111.
BRAZEL NOVELTY MANUFACTURNG COMPANY,
4005 Apple Street, Cincinnati, O.
Chicago Flag & Decorating Company, 1315 S. Wa-
bash Avenue, Chicago, 111.
Miller Rubber Company. Akron, O.
MILLS NOVELTY COMPANY, 4110 Fullerton
Avenue, Chicago, 111.
Philadelphia Badge Company, 942 Market Street,
Philadelphia, Pa.
Pioneer Rubber Company, Willard, O.
Toycroft Rubber Company, Ashland, O.
A
Advertising Projectors
Refer to PROJECTORS, ADVERTISING
A
Advertising, Theatre
Refer to THEATRE PROMOTION
A
Air Conditioning and Cooling
Equipment
A IR entering the theatre where air
conditioning equipment is used is
cleansed and humidified by a process of
passing the air through fine sprays of
water which removes from it dust and
other dirt as well as obnoxious odors
and gases. Systems of this type are
generally referred to as “air washers.”
There is also a system known as the
“cataract type,” in which the water de-
scends from a distributing tank over a
series of baffle plates.
The air is drawn in from the outside
and then passed over heating coils so
that it will not cause freezing of the
water in the air washer. These coils
are called tempering coils. The air then
passes through a mist of water caused
by a number of spray nozzles that cre-
ate a dense fog, removing dust, odors,
gases, etc. The air absorbs moisture
from the spray and is cooled thereby.
It then passes through a series of sheet
iron baffles that remove all suspended
and entrained moisture. The air next
passes through the bank of heating coils
that raise its temperature to the desired
degree. From here it is distributed
though a proper system of ducts to vari-
ous parts of the theatre.
American Carbonic Machine Company, Wisconsin
Rapids, Wis.
Bayley Blower Company, 732 Greenbush, Milwaukee,
Wis.
Brunswick-Kroeschell Company, New Brunswick, N. J.
Carrier Engineering Corporation, 750 Frelinghuysen
Avenue, Newark, N. J.
Clarage Fan Company, North and Porter Streets,
Kalamazoo, Mich.
Cooling & Air Conditioning Corporation, 31 Union
Square, New York City.
KOOLER-AIRE ENGINEERING COMPANY. 1904
Paramount Building, New York City.
American Air Filter Company, Inc., First and Cen-
tral Avenues, Louisville, Ky.
B. F. Reynolds & Company, 118 W. Ohio Street,
Chicago, 111.
U. S. Ozone Company, 500 N. Dearborn Street,
Chicago, 111.
Wittenmeier Machinery Company, 850 N. Spaulding
Avenue, Chicago, 111.
York Ice Machinery Company, York, Pa.
Air Dome Tents
rpHESE are tents suitable for housing
1 of audiences for amusements and
gatherings of various types, used in the
motion picture industry mostly during
the summer as open air shows, the top
of the tent being removed.
D. M. Kerr Manufacturing Company, 1954 W. Grand
Avenue, Chicago, 111.
Martin, N. Y., Tent & Duck Company, 304 Canal
Street, New York City.
North American Tent & Awning Company, 1462-64
Milwaukee Avenue, Chicago, 111.
Tucker Duck & Rubber Company, 515 Garrison
Avenue, Fort Smith, Ark.
Aisle Lights
AISLE lights should be installed on
^ every sixth chair standard in sig-
zag fashion along aisle. Lights are
placed at sufficient height from floor to
properly illuminate same without dis-
turbing reflection to screen or audience.
10-watt lamps are generally used. Prac-
tically all theatres today are installing
aisle lights as a protection and conveni-
ence to patrons. In recent months a
number of instances have been noted
where aisle lights have been cast as
part of the chair standard itself, the
practice being carried out in the more
elaborate theatres when the chairs are
built to certain decorative specifications.
Aisle lights sell for about $4.00 each, the
price decreasing for quantities.
BELSON MANUFACTURING COMPANY, 800 Sibley
Street, Chicago, III.
Brenkert Light Projection Company, 7348 St. Aubin
Avenue, Detroit, Mich.
Brookins & Chapman, Inc., 3912 Carnegie Avenue,
Cleveland. O.
KAUSALITE MANUFACTURING COMPANY, 8129
Rhodes Avenue, Chicago, 111.
KLIEGL BROTHERS, 321 W. 50th Street, New York
City.
Major Equipment Company, 4603 Fullerton Avenue,
Chicago, 111.
NATIONAL THEATRE SUPPLY COMPANY, 624
S. Michigan Avenue, Chicago, III.
Aisle Rope
A HEAVY rope covered with velour
usually, in green or red is used in
theatre lobbies, the rope being connected
to stationary or portable brass posts for
guiding and handling crowds.
Mandel Brothers, Inc., State and Madison Streets,
Chicago, 111.
Newman Manufacturing Company, Norwood Station,
Cincinnati, O.
Albert Pick-Barth Company, Inc., 1200 W. 35th
Street, Chicago, 111., and 34 Cooper Square, New
York City.
ZERO VALVE & BRASS CORPORATION, 634
Fourth Street, Buffalo, N. Y.
A
Amplifiers
A MPLIFIERS are electrical devices for
increasing the loudness of sound.
Technically, they are instruments which
increase the electrical energy produced
April 12, 1930
Exhibitors Herald-World
75
in the pickups. They are used in all
motion picture sound systems, public ad-
dress systems, with non-synchronous de-
vices, etc.
ELEC-TRO-FONE CORPORATION 2490 University
Avenue, St. Paul, Minn.
GATES RADIO & SUPPLY COMPANY, Quincy, 111.
General Amplifier Company, 27 Commercial Avenue,
Cambridge, Mass.
Operadio Mfg. Company, St. Charles, 111.
The Oro-Tone Company, 1000-1010 George Street,
Chicago, 111.
Radio Industries of Canada, Ltd., 120 Fort Street,
Winnipeg, Manitoba.
Radio Receptor Company, 106 Seventh Avenue, New
York City.
Samson Electric Company, Canton, Mass.
SILVER MARSHALL, INC., 6401 W. 65th Street,
Chicago, 111.
The Webster Company, 850 Blackhawk Street, Chi-
cago, 111.
VAN-ASHE RADIO COMPANY, Tenth and Walnut
Street, St. Louis, Mo.
WEBER MACHINE CORPORATION, 59 Rutter
Street, Rochester, N. Y.
Webster Electric Company, Racine, Wis.
Anchors for Chairs
'T'HESE are expansion shell bolts used
for anchoring theatre seats to the
floor. They are made in several types.
Type No. 1 is used with a carriage bolt
and is inserted in the hole and set with
a small setting tool before placing the
chair in its final position. This tool is
furnished without extra charge. The
No. 2 type is used with a square head
machine bolt which has been specially
heat treated to prevent any possibilities
of stripping the threads when drawn up
tightly with a socket wrench. This type
No. 2 is attached to the leg of the chair
before placing the chair in position. The
method of application is to insert the
bolt through the hole in the leg of the
chair and turn the expansion shell far
enough up on the bolt so that it comes
in contact with the under surface of the
chair leg. This small amount of fric-
tion prevents the shell from turning
around. The shells will withstand the
constant vibration of raising and lower-
ing the chair seats, as well as the motion
and hard usage they must necessarily
stand when the seat is occupied. The
shells are furnished to the user com-
plete, consisting of the expansion shells
together with a washer and whatever
style or length of bolt the customer may
specify. Different makes of chairs take
different lengths of bolts, and stock is
carried to cover this variation. Bolts
range from 1% inches to 3 inches in
length.
Ackerman-Johnson Company, 625 Jackson Boulevard,
Chicago, 111.
American Expansion Bolt Company, 108-28 N. Jeffer-
son Avenue, Chicago, 111.
THE NATIONAL THEATRE SUPPLY COMPANY,
624 S. Michigan Avenue, Chicago, III.
The Paine Company, 2949 Carroll Avenue, Chicago,
111.
U. S. Expansion Bolt Company, 139 Franklin Street,
New York City.
Arc Regulators
AS the name implies the arc regulator
^ regulates the voltage at the arc
through automatic feeding as the carbon
is consumed and the gap between the
carbons increases. The result of this
automatic action is a steady light on the
screen pronounced superior to that which
it is possible to produce by hand. The
arc control, as it is frequently called,
feeds the carbons in an even manner.
This equipment sells for about $125.
CHICAGO CINEMA EQUIPMENT COMPANY, 1736-
1754 N. Springfield Avenue, Chicago, I1L
The J. E. McAuley Manufacturing Company, 554 W.
Adams Street, Chicago, 111.
Arc Lamps, Reflecting
Refer to LAMPS, REFLECTING ARC
A
Arc Lamps, High Intensity
Refer to LAMPS, REFLECTING ARC
A
Architectural Service
TN planning a motion picture theatre,
the services of a competent theatre
architect are recommended. Such serv-
ice may be comprehensive or limited ac-
cording to the nature and size of the
project. For example, an architect may
be called upon to furnish complete plans
and specifications for a theatre and the
work of building a house let to a local
contractor. In such cases, where the
architect’s supervision is not arranged
for, the cost of complete plans and speci-
fications is 3 per cent of the cost of
the project. On this basis the cost of
plans and specifications for a $50,000
theatre, for example, would be $1,500.
The regular architect’s commission as
established by the American Institute of
Architects, in which the architect ren-
ders full supervision throughout the con-
struction period is 6 per cent. The
architect’s fee for plans and specifica-
tions, usually results in a saving in vari-
ous materials and labor which more than
compensates for the cost of the plans, it
has been found. His plans provide a
safeguard against a building which
might prove unsatisfactory from many
angles if designed by someone who is not
familiar with the special requirements
of theatres. It should be remembered
that a theatre is a highly specialized
type of building. Even the archi-
tect who may be successful in designing
factories, warehouses and industrial
buildings of other types is not equipped
to give an understanding to theatre
problems which may be expected of the
architect who has given this particular
type of building an almost exclusive at-
tention.
The hazard of trusting the design of
a theatre to a local contractor, therefore
is readily apparent. He can usually be
relied upon to perform satisfactorily the
constructional work but the plans for the
theatre require expert understanding if
the completed job is to be successful and
profitable.
Brush Building Corp., 52 Vanderbilt Avenue, New
York City.
Midwest Engineering & Construction Corporation,
209 S. Third Street, Columbus, O.
A
Artificial Flowers and Plants
ly/TANY places in the theatre may
1 profitably be made beautiful
through the use of art plants and flow-
ers. The lobby, foyer, auditorium walls
and organ grill offer excellent places for
such use. Many theatres are capitalizing
the seasonal rejuvenation it is possible
to achieve in the house through the use
of plants and flowers. Much progress
has been made recently in the manufac-
ture of beautiful art flowers, plants and
trees of all kinds. Not only do art plants
and flowers provide a natural beauty, in
the theatre but they may advantageously
be used in brightening dark corners and
barren spaces.
King's
Acoustical
Banners
will increase your box office receipts
by overcoming the reverberations,
echoes and acoustical defects.
Unusually decorative. Highly resilient.
Thoroughly practical and economical.
Made in all sizes.
One Fifty Per Square Yard.
Write for Our FREE
Catalogue on Acoustics
King Studios, i„c.
Designers , Decorators , Engineers for Theatres
Front Front to Back Wall
309 S. Harwood St.
Dallas, Texas
Theatre Equipment
NEW AND USED
Most complete stock in the U. 8.
Moving Picture Machines. Screens,
Booths, Opera Chairs. Spotlights,
Stereoptlcons. Film Cabinets, Port-
able Projectors, M. P. Cameras, Gen-
erator Sets. Reflecting Arc Lamps,
Carbons, Tickets, Mazda Ramps and
Supplies.
Projection Machines repaired and
overhauled. Repair parts for ail
maitea opera chairs. Attractive 3 i 10 ft. muslin ban-
ners $1.50; on paper 50 cents.
We Pay Highest Prices for Used
Projection Machines, Opera Chairs, ets.
Everything for the Theatre — Write for Catalog "H"
Movie Snpply Co., 844 Wabash Ave., Chicago
Make WHOOPEE
“THE BRAZEL WAY”
Our illustrated catalog full
of fun-making noveltiesthat
will put pep into parties,
dances, conventions, festi-
vals and celebrations of any
sort. You'll find just what
you want among these 1001
items. Send for it today.
Brazel Novelty Mfg. Co.
4005 Apple St., Cin’tt, 0.
76
Better Theatres Section
April 12, 1930
REPRESENTATIVES
INALLTHE PRINCIPLE CITIES
OF THE UNITED STATES ANDCANADA
90adeBy GARVER ELECTRIC CO
UNION CITV IND.
Garner-
Chanter-
ro)
FOR BETTER
MIRROR ARC
PROJECTION
Installing Low Intensity Reflect'
ing Arc Lamps?
Insist on “Kurrent Changers" for
the Direct Current Supply.
"Nationals” place Mazda in the
high grade projection class.
Used and endorsed by hundreds
of theatres.
Complete information
on one or both the
above — gladly.
^A/ationaL
tffygulator-
FOR BETTER
MAZDA PROJECTION
MAIL YOUR TRIAL ORDER TODAY for
artistically airbrushed any size up to 36"xl0 ft.
Write for prices on other sizes on paper-muslin
and cards.
One Day Prices Do Not
Service Include Postage
Get the Best They Cost Less
H.DRYFHOUl
736 SO WABASH AYE . CHICAGO ILL .
BRASS BRONZE STEEL
RAILINGS
Ornamental Bronze Work
Grilles Wickets
ZERO VALVE &
BRASS CORP.
634 Fourth St. Buffalo, N. Y.
Sound equipment in theatres has
turned the orchestra pit of most houses
into a dead spot. This can be overcome
by the installation of a lawn and garden
effect.
The Aiken Decorative Company, Bloomfield, Ind.
The Botanical Decorating Company, 319-27 W. Van
Buren Street, Chicago, 111.
Chicago Artificial Flower Company, 632 N. Albany
Street, Chicago, 111.
Oscar Leistner, Inc., 323 W. Randolph Street, Chi-
cago, 111.
Frank Netschert, Inc., 61 Barclay Street, New York
City.
A. L. Randall Company, 729 S. Wabash Avenue.
Chicago, 111.
Schroeder Art Flower Manufacturing Company, 3341
Superior Avenue, Cleveland, O.
Automatic Change-Overs
Refer to CHANGE-OVERS
A
Automatic Curtain Control
Refer to CURTAIN CONTROL
MACHINES
A
Automatic Sprinklers
CPRINKLING system located in ceil-
^ ing which goes into operation in case
of fire through melting of fusible
sprinkler link by heat.
Automatic Sprinkler Corporation of America, 123
William Street, New York City.
Globe Automatic Sprinkler Company, 250 Park Ave-
nue, New York City.
▲
Balloons, Advertising
Refer to ADVERTISING NOVELTIES
Banners and Posters (Hand-Painted)
T"|UE to improved workmanship and
quality of product theatre advertis-
ing by means of hand painted banners
has gained renewed vogue in the past
few years. Banners in many colors are
now available on heavy poster paper, on
muslin and in the form that is known
as regular paper banners. The usual
sizes of these banners are 32 or 36
inches wide by 10 feet. Muslin banners
are made in the same width running any
length the cost being around 25 cents
per foot. The paper and heavy poster
banners about 3x10 feet cost about 50
cents each. The banners are painted in
oil color and are waterproof. A variety
of colors may be included. All banners
may be artistically air-brushed at no ad-
ditional cost.
In addition to the straight lettered
banners, illustrated banners are some-
times desired for big attractions. Ban-
ners range in cost from 25 cents per
foot up.
The Arkay Sign Company, Inc., 421 Film Exchange
Building, Cleveland. O.
Chicago Flag & Decorating Company, 1315 S. Wabash
Avenue, Chicago, 111.
Consolidated Sign Letter Company, 73 W. Van
Buren Street, Chicago, 111.
H. DRYFHOUT COMPANY, 736 S. Wabash Avenue,
Chicago, 111.
Henry Jackson, 141 Fulton Street, New York City.
The Poster Design Service. Inc., 729 Seventh
Avenue, New York City.
Standard Sign Service, 127 N. Dearborn Street,
Chicago, 111.
Theatrical Poster Company, 823 S. Wabash Avenue.
Chicago, 111.
A
Batteries
■JATTERIES form important units of
** sound reproducers and are generally
furnished by the manufacturer with the
sound apparatus. Non-synchronous de-
vices do not use them, but synchronous
methods must have them in order to
eliminate the hum of the alternating
current. Any standard make of batteries
can be used, but it is always best to use
the make furnished or recommended by
the manufacturer of the sound ap-
paratus.
ELECTRIC STORAGE BATTERY COMPANY. Phila-
delphia, Pa.
Philadelphia Storage Battery Company, Ontario and
C Streets, Philadelphia, Pa.
Universal Battery Company, 3410 S. LaSalle Street,
Chicago, III.
Willard Storage Battery Company, 246 E. 131st.
Street. Cleveland, O.
A
Bell and Buzzer Signal Syste-is
pERFECT continuity of the perfor-
mance depends upon bell, buzzers and
signal systems. The projection room
and the stage and the managers office
keep in constant touch with each other
by various systems of signaling, and
only by these means can coordination
exist. The ushers have means of sig-
naling the doorman or director as to
which part of the house to send patrons,
and the ushers are informed by a seat
indicating device where and how many
seats are empty or filled.
The Bryant Electric Company, Bridgeport, Conn.
The Holtzer-Cabot Electric Company, 125 Amory,.
Roxbury, Mass.
A
Blocks, Pulleys, Stage Rigging
Refer to HARDWARE, STAGE
A
Blowers, Organ
Refer to ORGAN BLOWERS
A
Bolts, Panic
A HORIZONTAL lock placed on the
inside of exit doors which auto-
matically releases on slightest pressure.
William P. Bolles, 377 Bishop Street, Milwaukee, Wie-
Vonnegut Hardware Company, Indianapolis, Ind.
A
Bookkeeping Systems, Theatre
Refer to ACCOUNTNG SYSTEMS
A
Booth Equipment, Projection
Refer to PROJECTION BOOTH
EQUIPMENT
A
Booths, Ticket
Refer to TICKET BOOTHS
A
Brass Grilles
Refer to GRILLES
A
Brass Rails
TTSED in theatres in front of ticket
^ office, for dividing lobby, boxes and
for orchestra pit, and for many other
uses. Plush covering is frequently used
over these rails. Brass rails can be fur-
nished in electro-plated finishes such as
statuary bronze, verde antique, oxidized
brass, oxidized copper, nickel plated,
brushed brass, etc. Prices of brass rails
range from 55c to $2.50 per foot.
Chicago Architectural Bronze Company, 4740 N. Clark
Street, Chicago, 111.
Daniel Ornamental Iron Works. 4435 W. Division
Street, Chicago, III.
Illinois Bronze & Iron Works, Inc., 915-23 S. Kildare
Avenue, Chicago, 111.
Newman Manufacturing Company, Norwood Station,
Cincinnati. O.
Edward G. Reinhardt Manufacturing Company, 110
E. Second Street, Cincinnati. O.
F. P. Smith Wire & Iron Works, 2346 Clybourne
Avenue, Chicago, 111.
ZERO VALVE & BRASS CORPORATION, 634
Fourth Avenue, Buffalo, N. Y.
Brokers, Theatre
TVMTH the growth of the motion pic-
ture theatre, and the involved
legal procedure in sale, purchase or ren-
tal, it is oftentimes found advisable to
consult those who have studied this
phase of the business. Theatre broker-
April 12, 1930
Exhibitors H erald-World
77
age has become a real factor in the
business.
A. R. BOYD ENTERPRISE, 1700 Sansom Street,
Philadelphia, Penna.
W. J. Miller, 321 Security Block, Des Moines, la.
Bronze and Iron Work, Ornamental
r| HE theatre today cannot be shoddy in
"*■ appearance. Everything visible to
the eye of the patron must be colorful
and artistic — the organ grilles, all metal
work on doors, railings, wickets, metal
accoutrements in men’s smoking rooms
and women’s rest rooms, etc. This
bronze and iron work may be artistic in
its plainness, or in the elaborateness of
its design and mould, or again in the
severity of the modernistic tone. Grilles
can be made in any design or size, and
one can also obtain bronze ticket booths
and lobby frames.
Chicago Architectural Bronze Company, 4740 N.
Clark Street, Chicago, 111.
Crown Iron Works Company, 1229 Tyler, N. E.,
Minneapolis, Minn.
Daniel Ornamental Iron Works, 4435 W. Division
Street, Chicago, 111.
The Flour City Ornamental Iron Company, 2637
Twenty-seventh Avenue, S., Minneapolis, Minn.
Illinois Bronze & Iron Works, Inc., 915-23 S. Kildare
Avenue, Chicago, 111.
Newman Manufacturing Company, Norwood Station,
Cincinnati, O.
F. P. Smith Wire & Iron Works, 2346 Clybourne
Avenue, Chicago, 111.
Stewart Iron Works Company, Inc., 504 Stewart
Block, Cincinnati, O.
ZERO VALVE & BRASS CORPORATION, 634
Fourth Street, Buffalo, N. Y.
Brushes, Screen
Refer to SCREEN BRUSHES
Theatrical
LIGHTING
EQUIPMENT APPARATUS SUPPLIES
Building Service, Complete
TjNIFICATION of the four outstand-
^ ing factors in the consideration of a
theatre building — financing — designing
— erecting and equipping is a compara-
tively new undertaking in the theatre
construction field but one which has
proven itself entirely successful. Under
this plan centralized responsibility for
the completed theatre is placed with one
organization which turns over to the
builder the finished job.
While the method under which this is
achieved may vary in some details the
general scheme involves an arrangement
with one firm for a theatre proposition
of a size and cost determined after due
deliberation. The theatre building con-
cern, at the conclusion of proper inves-
tigation of conditions surrounding and
in any way having a bearing upon the
propostiion will, if the project has neces-
sary merit and indicates a successful
career, undertake to carry the biggest
portion of the financing burden and
guarantee to the exhibitor or builder
the completion and opening of his thea-
tre within the time limit agreed upon.
Plans are then prepared for a modern
structure of appropriate architectural
style and with proper consideration
given its construction and equipment in
all departments.
Sharing with the exhibitor to a cer-
tain extent possible hazards involved in
the undertaking proposed organizations
of this type maintain experts effecting
the various lines of endeavor involved
for purposes of their own as well as the
exhibitors protection. Obviously, care-
ful attention, resulting in mutual advan-
WE carry the largest and most complete line of theatrical light-
ing specialties that can be found anywhere, and are ever
foremost in the development and manufacture of new electrical
devices for the stage, theatre, and studio. Anything can be fur-
nished from a small spotlight or color frame to elaborate scenic
effects. Dependable products, correctly designed, reflecting more
than thirty years’ experience in show lighting and studio illumina-
tion. Reasonable prices, prompt deliveries, and expert service.
Make your selection from our catalogue or request quotations on
special requirements. A partial list of Kliegl products follows:
Footlights
Borderlights
Proscenium. Lights
Cove Lights
Illuminated Signs
Act Announcers
Exit Signs
Aisle Lights
Step Lights
Dimmers
Panel Boards
Switchboards
Floor Pockets
Wall Pockets
Cable Supports
Terminal Lugs
Spotlights
Floodlights
Stage Lamps
Color Wheels
Color Frames
Scenic Effects
Connectors
Plugging Boxes
Music Stands
Piano Lights
Organ Lights
Leader Stands
Stage Cable
Gelatine Mediums
Color Caps
Lamp Coloring
Slide Carriers
Shutters
Blinders
Lenses
Enclosed Switches
Rheostats
Pipe Clamps
Automobile Calls
Fire Logs
Coal Grates
Electric Fountains
Crystal Reflectors
Write for illustrated Bulletins
Universal Electric Stage Lighting Co.,inc.
ESTABLISHED 1896
THEATRICAL • DECORATIVE • SPECTACULAR
321 West 50th Street
N EW YORK, N.Y.
78
Better Theatres Section
April 12, 1930
NATURAL COLORED
Glass Color Plates
For Box Lights, Flood or
Spotlights, Olivets, etc.
Made of high quality natural
colored glass with metal frame.
Furnished in Ruby, Green, Blue
and Amber.
765
We supply COLOR Lighting Ac-
cessories for all Interior and Ex-
terior Theatre Lighting.
Write for Information
2651 W. Congress St. Chicago, 111.
** Everything in Theatre Color Lighting
Equipment **
Impossible-T o-Stall-Or-Jam
New-Tiffin
Curtain-Control
Starts, Stops, or Re-
verses at Any Point
Detailed Scenery
Description Catalogue
Upon Request Upon Request
I3CKIPJLJN!®®
fgcenicSftidios
TIFFIN. OHIO
Motion Picture Patents My Specialty
PATENTS
William N. Moore
Patent Attorney
Loan and Trust Building
Washington, D. C.
The first important step is to learn
whether you can obtain a patent. Please
send sketch of your invention with
$ 1 0, and I will examine the pertinent
U. S. patents and inform you whether
you are entitled to a patent, the cost
and manner of procedure. Personal at-
tention. Established 35 years.
Copyright your play $5.00
Trade-Mark your goods or titles $30.00
tages and safeguards is given every
proposition.
It has been declared that theatres
constructed under this method are out-
standing in that they are architecturally
uniform and pleasing in their appearance
and material savings in construction are
effected through a smooth working ar-
rangement during the building period.
Brush Building Corporation, 52 Vanderbilt Avenue,
New York City.
Dick and Bauer, Third and Wells Streets, Milwaukee,
Wis.
Midwest Engineering & Construction Corporation,
209 S. Third Street Columbus, O.
United Services, 127 N. Dearborn Street, Chicago, 111.
Bulletin Boards, Changeable
/^HANGEABLE bulletin boards, which
come under this heading involve the
use of a grooved board on which are
placed white enameled brass letters,
white enameled die cast aluminum let-
ters or white or red celluloid letters of
various sizes as may be desired to work
out an attractive announcement. The
background of the board is usually cov-
ered with a dark broadcloth surrounded
by a frame in mahogany or extruded
cast bronze. The letters are hung in
the horizontal grooves of the board and
the announcement accomplished through
placing of the letters in their most ad-
vantageous manner. These changeable
bulletin boards are made in various sizes
ranging from 10 inches by 6 inches to
large boards.
Many theatres have adopted signs of
this type for use in the lobby in an-
nouncing coming and present attrac-
tions. In fact the ease with which an-
nouncements may be set up or changed
gives these bulletin boards a wide range
of use in the motion picture house.
Also used on bulletin boards, but par-
ticularly adapted also for marquise
signs, to announce the current attrac-
tion, are letters of raised opal glass
mounts in oxidized finished metal frames
and illuminated from the inside by elec-
tric lamps.
The Artkraft Sign Company, Lima, O.
Joseph S. Arvid Company, Inc., 1440 Broadway, New
York City.
Bilt Rite Manufacturing Company, 447 N. Wood
Street, Chicago, 111.
Crystalite Products Corporation, 1708 Standard Ave-
nue, Glendale, Cal.
Stanley Frame Company, 727 Seventh Avenue, New
York City.
Tablet & Ticket Company, 1021 W. Adams St.,
Chicago, 111.
Cabinets, Film
Refer to FILM CABINETS
A
Cable, Motion Picture
ly/fOTION picture cable and other as-
bestos insulated wires occupy an
important place in theatres, being ex-
tensively used in the projection room
for the projectors, for spot and flood
lights, switchboards, motor and grid
resistance leads and the like. The two
important features of motion picture
cable are flexibility and immunity to
flame and heat. Owing to the intense
heat and possible danger from fire in
projection booths the conductor must
have the finest kind of insulation. Be-
cause of the necessity for constant
changes of position for floods and arcs
the cable must be very flexible and tough
enough to endure wear. Prices range
from 5 cents to 25 cents per foot.
BELSON MANUFACTURING COMPANY, 800 Sibley
Street, Chicago, 111.
INTERNATIONAL PROJECTOR CORPORATION, 90
Gold Street, New York City.
KLIEGL BROTHERS, 321 W. 50th Street, New York
City.
Rockbestos Products Corporation, New Haven. Conn.
Twin City Scenic Company, 2819 Nieollett Avenue,
Minneapolis, Minn.
A
Cameras
A NUMBER of cameras such as may
be used by theatre owners in making
pictures of events of local interest are
available. A majority of these use the
16 m. m. film while others may be ob-
tained using standard .motion picture
film which can be used in the regular
theatre projectors.
Bass Camera Company, 179 W. Madison Street,
Chicago. 11.
Bell & Howell Company, 1801 Larchmont Avenue,
Chicago, 111.
THE EASTMAN KODAK COMPANY, Rochester,
N. Y.
Q. R. S.-DE VRY CORPORATION, 333 N. Michigan
Avenue, Chicago, 111.
Vicam Photo Company, 1226 N. 44th Street, Phila-
delphia, Pa.
Canopies, Theatre
T TSE of artistic canopies by motion
^ picture theatres is growing in popu-
larity among houses of all sizes. A can-
opy serves a number of practical pur-
poses. They offer theatres an excellent
advertising medium while giving to the
house an attractive and inviting en-
trance. During inclement weather they
offer protection to waiting patrons.
Canopies are usually constructed of
sheet metal and may be obtained in a
variety of designs. They are furnished
with glass roof or with steel ceiling and
metal roof. Numerous interesting stand-
ard designs have been developed by mar-
quise manufacturers especially for the-
atre use. These are easily installed and
are shipped to theatres in convenient
sections. Suggestions for attractive de-
signs are available. Inquiries should be
accompanied by approximate measure-
ments of the front of the building where
the canopy is to be used.
Not only are practically all of the new
theatres being erected installing mar-
quises but they are being exclusively
used in the remodeling of the old houses,
because of the effective manner in which
they give to the theatres a new and
pleasing appearance at small cost. Prices
of canopies range from $300 up.
E. T. Barnum Iron & Wire Works, 511 Cass Street,
Detroit, Mich.
Biersach & Niedermeyer Company, 220 Fifth Street,
Milwaukee, Wis.
Central Iron & Wire Works, Milwaukee, Wis.
Covington Metal Products Corporation, 17 W. 8th
Street, Covington, Ky.
Daniel Ornamental Iron Works, 4435 W. Division
Street, Chicago, 111.
Edwards Manufacturing Company, Cincinnati, O.
Milwaukee Corrugating Company, 36th Avenue and
Burnham Street. Milwaukee, Wis.
Moynahan & Duchene, 2658 Porter Street, Detroit,
Mich.
Newman Manufacturing Company, Norwood Station,
Cincinnati, O.
L. Sehreiber & Sons Company, Ivaphoe Avenue and
Montgomery Road, Cincinnati, O.
The W. C. Tyler Company, 3615 Superior Avenue,
Cleveland, O.
Carbons
TVTOTION picture projection carbons
1 might possibly be considered one of
the most staple products in the opera-
tion of the moving picture theatre.
There is no factor, indeed, which can
claim any more attention in the sue-
April 12, 1930
Exhibitors Herald-World
79
cessful operation of the theatre than the
light which is used for projection, and
quite a little depends on both the quan-
tity and quality of projector carbons kept
on hand in the projection booth.
Modern projection demands the best
in quality in projection carbons today,
and this demand is being met by the car-
bon manufacturers through their scien-
tific and research departments with
products that have kept pace with
modern progress.
Arco Electric Company, 112 W. 42nd Street. New
York City.
Carbon Products, Inc., 8 Beach Street, New York
City.
M. G. Felder Sales Company, 1560 Broadway, New
York City.
KLIEGL BROTHERS, 321 W. 50th Street, New York
City.
National Carbon Company, Inc., Madison Avenue and
W. 117th Street. Cleveland, O.
Charles W. Phellis & Company, Inc., 130 W. 42nd
Street, New York City.
Hugo Reisinger, 11 Broadway, New York City.
Carpets
OECAUSE of the hard wear to which
-^theatre carpets are subjected it has
been found that there is no saving in
the selection of cheap carpets. The
heavier and deeper the nap the more
life may be expected of a carpet. Gen-
erally, floor coverings and carpets should
be of a nature that rest on the floor and
give the impression of stability and
foundation upon which one may walk
with security. A carpet that is fussy,
light in color and over-decorated has a
tendency to give the impression that it
is not resting — but rather floating. Ob-
viously this is an unfavorable impres-
sion. Carpet padding used under the
carpet not only provides a softer and
more comfortable feeling to the foot but
reduces friction and adds many years to
the life of the carpet by keeping it away
from direct contact with the hard floor.
Carpets also should be selected with a
view to the acoustics of the theatre.
BIGELOW-SANFORD CARPET COMPANY, INC.,
385 Madison Avenue, New York City.
CLINTON CARPET COMPANY, 130 North Wells
Street, Chicago, 111.
Congoleum-Nairn, Inc., 195 Belgrove drive, Kearny,
N. J.
Furniture Buyers Service, 605 Broadway, New York
City.
Hardwick & Magee Company, Lehigh Avenue and
Seventh Street, Philadelphia, Pa.
Mohawk Carpet Mills, Inc., Amsterdam, N. Y.
Albert Pick-Barth Company, Inc., 1200 W. 35th
Street, Chicago, 111., and 34 Cooper Square, New
York City.
NATIONAL THEATRE SUPPLY COMPANY, 624
S. Michigan Avenue, Chicago, 111.
Roxbury Carpet Company, Central Street, Saxonville,
Mass.
W. & J. SLOANE, 577 Fifth Avenue, New York City.
ALEXANDER SMITH & SONS CARPET COMPANY,
285 Fifth Avenue, New York City.
M. J. Whittal Associates, Brussels Street, Worcester,
Mass.
A
Carpet Cushioning
JN theatres, where continuous coming
and going of patrons subjects the car-
pets in aisles, stairs and foyers to un-
usual wear a cushioning under the car-
pets has been found to add many years
to their life. In addition to this prac-
tical advantage carpet cushioning gives
a delightful sensation of richness and
luxury which is important in creating a
desirable atmosphere in the theatre.
Carpet cushioning is a product made of
finely combed, tufted vegetable fibre in-
terlaced through a burlap backing or
of animal hair felted under pressure. It
is made in thicknesses varying from %
to 3A of an inch. Carpet cushioning
also has a bearing upon acoustics.
THE CELOTEX COMPANY, 919 N. Michigan
Avenue, Chicago, III.
CLINTON CARPET COMPANY, 130 N. Wells Street,
Chicago, 111.
NATIONAL RUG MILLS, INC., 1001 Clybourn
Street, Milwaukee, Wis.
Albert Pick-Barth Company, Inc.. 1200 W. 35th
Street, Chicago, 111., and 34 Cooper Square, New
York City.
WESTERN FELT WORKS, 4115 Ogden Avenue,
Chicago, 111.
▲
Cement, Film
Refer to FILM CEMENT
Chairs, Theatre
rrO equip a theatre properly, the first
A requirement is a thorough under-
standing of the uses to which the build-
ing is to be put. Having determined
that, a seating diagram or layout should
be made to insure the maximum seating
capacity consistent with comfort, safety,
facility of entrance and exit, compliance
with local or state building require-
ments, proper sight lines, elevations and
other mechanical adaptations and adjust-
ments.
The arrangement and width of aisles
and passageways should be such that
transient patrons may move about with
a minimum of disturbance to those who
are seated. For this reason, the num-
ber of seats in each row between aisles
should be kept as low as is possible and
consistent with the desired seating ca-
pacity. It is well to have not more than
ten or twelve seats in a row between
each aisle, although this number may,
if necessary, be increased slightly.
Many theatres, however, have estab-
lished a maximum of fourteen seats.
The distance between rows varies be-
tween 30 and 32 inches. Experience has
demonstrated that this distance is neces-
sary to accommodate all sizes of patrons,
and to facilitate entering and leaving
the center seats of a row while others
are seated.
In planning the seats for a theatre, it
is a safe policy to plan for the accom-
modation of persons who are above the
average in size, since seating that is too
large does not produce discomfort. In
the larger theatres, therefore, the ma-
jority of the seats are 20 inches wide,
with an occasional 19-inch chair to fill in.
An exception to this ruling is the seat-
ing for loges, which frequently is as
much as 24 inches wide.
Every patron is entitled to a direct
and open vision of the stage. Sloping
and terracing of floor and the curvatures
of the balcony are, of course, intended
to facilitate this, but unless the seats
are specially made to meet the require-
ments of each and every part of the
house, these avail but little. For so
greatly do theatres vary in plan and de-
sign that the seating construction prob-
lem must be solved individually in each
instance.
The relative length of chair legs, both
front and back, must be so adjusted as
to conform evenly to the slope of the
floor and still keep the chair in its
normal position. Then the occupant is
assured of a natural, easy and comfort-
able position in sitting. He is neither
tilted too far forward nor too far back.
His feet and those of the chair should
rest very naturally in exactly the same
line or plane.
Where there are sloping sides toward
the center, a two-fold problem presents
itself. Not only must the inclination to-
ward the front be right, but there must
be a mechanical adjustment in the fast-
ening of the seats to standards, so that
the seats will be perfectly level and par-
allel with the natural floor revel and the
sitter will not be tilted at an angle.
The necessary converging of seats
from the outer circumference toward the
stage, both on the main floor and in the
balconies, is another problem. There
must be no loss of chair space and re-
sultant decreased capacity, but the sym-
metry and a general pleasing and order-
ly appearance must be preserved.
The placing of chairs in rows and the
arrangement of the aisles, to make in-
gress and egress as easy, speedy and
safe as possible and to conform in every
way with the building and fire ordinance
of each community, is another important
point requiring careful thought and
planning.
Frequently, a very simple rearrange-
ment makes possible an appreciable in-
crease in house capacity, and if not in
actual increased numerical capacity, ac-
are not stock chairs, but are built specially
to fit the job. Custom designed to the
architect’s plans and the theatre’s individu-
ality. Fit perfectly when installed to
pitch of floor, demands of radius seating
and correct spacing between converging
aisles. Reliably accurate in every detail.
Insure maximum seating capacity and in-
vestment return. National seats also con-
tain many other exclusive features in
design and construction, of important
economy value to the theatre owner and
attractive to his patrons. Write now for
complete details: or before you place your
order.
WISCONSIN CHAIR CO.
Established 1886
PORT WASHINGTON, WISCONSIN
NATIONAL SEATS
"<3&mjouA tfot Comment"
RE SEATING THEATRES A SPECIALTY
80
Better Theatres Section
April 12, 1930
Complete Line of
STAGE EQUIPMENT
SPECIALTY
Motor Driven
Magnescoping Picture Frames
New Type
Steel Curtain Tracks
with Ball Rollers
CONSOLE - ORCHESTRA - STAGE ELEVATORS
BRU CKNER'MIT CHELL
INCORPORATED
532-540 West 22nd Street New York
tual increased box office receipts by
transforming otherwise less desirable
and less valuable seats to a higher grade
of valuation and desirability.
Almost equally as important as proper
arrangement of the chairs themselves, is
the quality, comfort and service they
will give. The element of comfort is an
especially outstanding consideration as
the ability to provide rest and ease for
the audience during the performance
augurs for more solid enjoyment of the
show. Roominess, correct springs,
smooth, well upholstered backs, correctly
placed arm rests, a perfectly level plac-
ing with the floor, serviceable hat hold-
ers, smoothly operating and noiseless
seat-hinges — these are but a few of the
things that go to make up a comfortable
theatre chair.
Strength, stability, durability must be
embodied in every chair. A broken seat,
while apparently not of great impor-
tance in itself, is nevertheless an annoy-
ance that reflects unfavorably on the
theatre as a whole.
Talking pictures have injected another
element into the problem of seating for
higher efficiency, i. e., acoustics. The
acoustical properties of the theatre chair
are now very important, and for sound-
equipped houses upholstered seats have
become a necessity due to their sound-
absorbent quality. Veneer backs and
seats are likely to induce sound rever-
beration of obnoxious character and may
easily mar an otherwise perfect acous-
tical condition. Therefore, in the selec-
tion of seating facilities, the subject of
acoustics must now be given most seri-
ous consideration.
Veneer chairs range in price from
$3.75 to $6.00. Upholstered chairs are
from $6.00 up.
AMERICAN SEATING COMPANY, 14 E. Jackson
Boulevard, Chicago, 111.
The A. H. Andrews Company, 107 S. Wabash Avenue,
Chicago, III.
Arlington Seating Company, Arlington Heights. 111.
Ilemel Seating Company, 704 W. 26th Street, Chicago,
III.
Furniture Buyers Service, 605 Broadway, New York
City.
HEYWOOD-WAKEFIELD COMPANY. 209 Washing-
ton Street, Boston, Mass.
ILLINOIS THEATRE EQUIPMENT COMPANY, 12
E. Ninth Street, Chicago, III.
NATIONAL THEATRE SUPPLY COMPANY, 624
S. Michigan Avenue, Chicago, III.
E. W. A. Rowles Company, 2345 S. LaSalle Street.
Chicago. 111.
Steel Furniture Company, Grand Rapids, Mich.
WISCONSIN CHAIR COMPANY, Port Washington,
Wis.
The Wooten-Gedge Company, 7310 Woodward Avenue,
Detroit, Mich.
▲
Chair Covers
| N addition to giving a pleasing and
* inviting appearance to the auditorium,
chair covers serve the practical purpose
of coolness and sanitation. An interior
otherwise drab may be transformed into
a cool, clean, cheerful looking place
through their use.
Theatre chair covers have been used
extensively in dramatic and larger mo-
tion picture houses but it is only re-
cently that they have been adopted on
a greater scale by the smaller houses.
No doubt one of the causes has been the
belief that they were an expensive
proposition. This, however, is not the
case. Recently chair covers have been
developed which are reversible, effecting
an important saving in laundering costs.
There are several things that should
be borne in mind in connection with the
use of chair covers. It should be re-
membered that auditorium and balcony
chairs as a rule require two distinct and
different styles of covers. The audi-
torium chair should be equipped with a
cover which covers the entire chair back
while the balcony chair need only have
a quarter back. This is because of the
-lope on which balcony chairs are placed.
Working from blue prints provides the
most satisfactory way of assuring a per-
fect fit of the cover for each chair.
Chair pads for veneer seats are also
obtainable, and there are also special
chair materials which are intended to
be used as aids to acoustics.
Allied Cloth Specialties Company, Greenville, O.
Dura-Tex Fabrics Company, 216 Webster Street, Cin-
cinnati, O.
Goldie Linen Company, Not Inc., 14 W. Lake Street,
Chicago, 111.
S. M. Hexter & Company, 2400 Superior Avenue,
Cleveland, O.
Made-Rite Fabrics Company, 1426 Sycamore Street,
Cincinnati, O.
Windowcraft Valance & Drapery Company, 328
Superior Avenue, N. W., Cleveland, O.
Chairs, Folding
THE folding chair, solidly constructed,
plays an important role in the theatre
today. With presentation and the stage-
band, and the need for compactness be-
hind the scenes, the folding chair serves
manifold purposes. The durability of
this type of chair as made today adds
to its value as a stage requisite. Many
very small theatres likewise find the
folding chair suitable owing to the fre-
quent necessity of clearing the audi-
torium floor for other forms of enter-
tainment. The folding chair combines
neatness, durability and practicability.
Tucker Duck & Rubber Company, Fort Smith, Ark.
Clarin Manufacturing Company, 2456 Crawford
Avenue, Chicago, 111.
▲
Change Makers
CPEED and accuracy are obtained at
^ the box office through the use of coin
changing machines which in addition to
their time saving facilities offer a valu-
able protection against annoying mis-
takes in making change to patrons. With
the coin changing machines a light touch
at the keyboard is all that is necessary
to deliver the correct number of coins
to the patron who easily scoops them up
from a cup at the side of the change
maker. Coins may be delivered either
from the right or left side and these
automatic cashiers as developed for the-
atres have been improved in recent
months until now they are available in
sizes which occupy only about 81 square
inches of space in the box office.
In the handling of crowds the coin
changer plays a particularly important
part in reducing to a minimum delay at
the ticket window, and some are
equipped with safety locks to prevent
short changing when a channel is empty.
Fumbling of coins and the dropping of
them which is characteristic of the old
fashioned method is eliminated.
Change makers sell for $125 and up.
Brandt Automatic Cashier Company, Watertown, Wis.
Hedman Manufacturing Company, 1158 Center Street,
Chicago. 111.
Hoefer Change-Maker Company, 3700 E. 12th Street,
Kansas City, Mo.
Mid-West Ticket & Supply Company, 910 S. Michigan
Avenue, Chicago, 111.
Universal Stamping & Manufacturing Company, 3839
N. Western Avenue, Chicago, III.
Change-Overs
^ DEVICE for changing from one pro-
jection machine to another or from
projector to stereopticon which is ac-
complished by pressing a button. The
list price ranges from $30 to $65, while
one is $50 per unit, complete.
Acme Engineering Corporation, 810 Capitol Avenue.
Houston, Tex.
Dowser Manufacturing Company, 225 Broadway, New
York City.
ESSANAY ELECTRIC MANUFACTURING COM-
PANY, 2809 W. VanBuren Street, Chicago, 111.
GUERCIO & BATHEL, 1018 S. Wabash Avenue,
Chicago, 111.
H and A Company, 1507 Cass Street, Detroit, Mich.
April 12, 1930
Exhibitors Herald-World
81
Chimes, Organ
Refer to ORGAN CHIMES
A
Choppers, Ticket
Refer to TICKET CHOPPERS
A
Cleaners, Film
Refer to FILM CLEANING MACHINES
A
Cleaners, Vacuum
Refer to VACUUM CLEANING
EQUIPMENT
A
Clocks, Advertising
Refer to PUBLICITY CLOCKS
A
Color Films
rI HERE have been motion pictures in
color for a number of years, but in
1929 was made the first feature picture
entirely in color. This proved an added
touch of realism to the sound picture,
and at once color was incorporated in
the production plans of most producers.
Most professional productions on
standard film employ the process known
at technicolor, a patented method con-
sisting fundamentally in filtering out the
blues, greens and reds in recording and
superimposing them properly in print-
ing. There are other processes less ex-
tensively used, including a two-color ad-
ditive method.
A new process for amateur and semi-
professional work was brought out in
1929 by the Eastman Kodak laboratories.
Motion pictures in full natural colors in
the 16-mm. size may be made by the use
of Kodacolor film and by the addition of
a Kodacolor filter to the lens hood of the
camera. Provided the light is adequate,
the process is no more difficult than
making black and white pictures, and
projection is accomplished simply by
adding a Kodacolor filter to the projec-
tor. Minute lenses embossed right on
the film cause the colors to register
separately and thus do the trick. Since
duplicates can not be made from Ko-
dacolor film, the process is still imprac-
tical for theatre productions.
Colorcraft Corporation, 122 E. 42nd Street, New
York, N. Y.
Du Pont-Pathe Film Manufacturing Corporation, 35
W. 45th Street, New York, N. Y.
EASTMAN KODAK COMPANY, Rochester, N. Y.
Harriscolor Films, Inc., 1040 N. McCadden Place,
Hollywood. Cal.
Multicolor Film, Inc., 201 N. Occidental Boulevard.
Los Angeles, Cal.
TECHNICOLOR, INC., 15 Broad Street, New York
City.
Color Hoods
^RTISTIC color effects on electric
signs are possible by the use of color
hoods which are available in six colors:
ruby, blue, green, amber, opal and
canary. The color hoods are made of
fadeless glass and are made to fit any
standard size lamp where they are held
in place by spring fasteners, and are
readily taken off and replaced for clean-
ing.
In connection with sign flashers color
hoods are an important feature in
achieving life and color to make an at-
tention compelling display. Prices of
color hoods range from 22c-40c to 50
cents.
Curtis Lighting Company, 1119 W. Jackson Boule-
vard, Chicago, 111.
E. E. Fulton Company, 1018 S. Wabash Avenue,
Chicago, 111.
Hoffmann $Soons
Every known quality
which is necessary in pro-
ducing perfect results is
embodied in Perfection
Rheostats.
That’ s why they are
recognized everywhere as
the highest standard at-
tainable.
Sold by all branches of the National
Theatre Supply Co., Sam Kaplan, New
York, Continental Theatre Accessories, and
by your dealer.
HOFFMANN & SOONS
387 First Avenue New York City
Manufacturing Division
Contracting Electrical Engineers — Moving Picture
Electrical Specialists
THE ONLY UNION MADE RHEOSTATS
A Leader in the Field
PETER CLARK Stage Equip-
ment is used by the important
theatre circuits because it is
“the preferred” product for all
theatres.
When your Stage
bears this
is positive
Exce 1 lent
ship.
Equipment
seal then it
proof of
Workman-
PETER CLARK, Inc.
544 West 30th Street
NEW YORK, N.Y.
82
Better Theatres Section
April 12, 1930
Widely Imitated —
Never Equalled!
THE
SAMUELS
aulodrape
CURTAIN CONTROL
IS THE FIRST AND ONLY
AUTOMATIC CURTAIN
CONTROL MARKETED AT
$150
TO BE NATIONALLY ADVERTISED
AND FULLY GUARANTEED BY A
WELL-KNOWN MANUFACTURER
Whether you operate one house or one
thousand — you will eventually join the
host of other Exhibitors now enjoying
the superior performance and remarkable
economy of this popular-priced equipment.
Obtainable Through Equip-
ment Dealers and Drapery
Houses Everywhere
A JUNIOR
CURTAIN
MACHINE
AT A REAL
JUNIOR
PRICE
Insist
Upon These
Features
Regardless
of Price
Automatic Overload Breaker
'Clutch for Emergency Hand Operation
Elevator Type Traction Drive
Location at Any Point on Stage
Curtain Separation Up to 3^ Feet per
Second
BY THE MANUFACTURERS OF
AUTOMATIC DEVICES COMPANY
737 HAMILTON STREET ALLENTOWN, PA.
KLIEGL BROTHERS, 321 W. 50th Street, New York
City.
REYNOLDS ELECTRIC COMPANY, 2651 W. Con-
gress Street, Chicago, 111.
Rosco Laboratories, 367 Hudson Avenue, Brooklyn.
N. Y.
A
Color Wheels
^WHEELS to accommodate colored
* gelatine sheets for producing vari-
ous lighting effects with spot lights or
projectors, are color wheels. They are
equipped for either hand or automatic
control. Prices range from $2.50 to $60.
BELSON MANUFACTURING COMPANY, 800 Sibley
Street, Chicago, 111.
E. E. Fulton Company, 1018 S. Wabash Avenue,
Chicago, 111.
HEWES-GOTHAM COMPANY, 520 W. 47th Street,
New York, N. Y.
KLIEGL BROTHERS, 321 W. 50th Street, New York
City.
Rosco Laboratories, 367 Hudson Avenue, Brooklyn,
N. Y.
A
Coloring, Lamp
Refer to LAMP COLORING
A
Composition Flooring
TVTANYparts of a theatre especially call
for a floor covering other than
woven materials, and often composition
flooring may adequately take the place
of expensive tiles, terrazzo, etc. Indeed,
in some of the most elegant theatres,
the new types of composition flooring,
which is now made in raised sections
and patterns suggestive of tile and other
kinds of mineral flooring, have been ef-
fectively adopted.
Composition flooring is made by a
number of companies specializing in
this product, and all have their own
processes. It may be said, however, that
the basic materials are cork or rubber.
and natural gums. For the coloring is
added color pigments according to the
design. The resulting mass is attached
to burlap backing. Composition flooring
comes in varying thicknesses, depending
on the use to which it is to be put, arid
it may be patterned specially for a speci-
fic theatre.
Bonded Floors Company, Inc., Kearny, N. J.
Cork Import Corporation, 345-49 W. 40th Street, New
York City.
Flexible Slate Products Company, 1232 N. McKinley
Avenue, Chicago Heights, 111.
Imperial Floor Company, 59 Halstead, Rochester, N. Y.
Franklyn R. Muller, Inc., Waukegan, 111.
New York Belting & Packing Company, 91-93 Cham-
bers Street, New York City.
Stedman Products Company, South Braintree, Mass.
The Tile-Tex Company, Chicago Heights, 111.
U. S. Rubber Company, 1790 Broadway, New York
City.
Zenitherm Company, Inc., Kearny, N. J.
Condensers
/^ONDENSERS are single glass lenses,
unmounted. They are made in vari-
ous diameters from 2*4 inches to 8
inches in diameter; the 4% inches diam-
eter and the 8 inches diameter being
used mostly in motion picture work. The
condenser is located in the front end of
the lamphouse to gather the rays of
light from the light source, and bend
them, or condense them into a spot of
light on the aperture. They are made
in different shapes, some being Plano
Convex, some Meniscus or Moon shape,
and others Bi-Convex.
Condenser breakage and trouble has
been greatly reduced through the per-
fection and development of heat resist-
ing glass which is tempered and proc-
essed to withstand extreme changes of
temperature. This, it is declared, has
been accomplished without any sacrifice
of light on the screen and without im-
pairment of photographic values.
Focal lengths for motion picture work
are usually 61/2-71/2-81/2 and 9 V2 inches;
5 inches, 6 inches and 8 inches diameter
condensers are usually used for spot-
light projection.
Within the last two years there has
been a development of what is known as
the Parabolic condenser, which has made
possible the gathering of more light,
and a sharp, concentrated spot on the
aperture of the picture machine. These
Parabolic condensers have been devel-
oped for regular arc projection, high in-
tensity arc projection, and mazda pro-
jection. They are a little more expen-
sive than the regular type of condenser,
but the results obtained are well worth
the price. Prices range from $1.50 to
$12.00.
BAUSCH & LOMB OPTICAL COMPANY, Rochester,
N. Y.
Brenkert Light Projection Company, 7348 Saint
Aubin Avenue, Detroit, Mich.
KLIEGL BROTHERS, 321 W. 50th Street, New York
City.
The Potter Company, 1950 Sheridan Road, North
Chicago, 111.
Sussfeld Lorsch & Schimmel, 153 W. 23rd Street,
New York City.
A
Cooling, Ventilating Systems
/CAPABLE of delivering 35,000 cubic
^ feet of fresh air per minute into
every part of the theatre, cooling and
ventilating systems are being adopted
by theatres of all sizes. Systems of this
type are reasonably priced, ranging in
cost from $100 upward.
They may be installed in various parts
of the theatre, a common place being
below the stage. Under this arrange-
ment distribution of the air is upward,
the air passing to the rear of the audi-
torium and dropping naturally to every
seat. In theatres having an organ in-
stalled at one side of the proscenium
the opposite side of the proscenium af-
fords a good place for a cooling unit.
A pent house on the roof at the rear
of the auditorium, or on an elevated
platform eight or nine feet above the
stage floor level, are other manners in
which the system may be installed to
assure excellent results. In fact, re-
gardless of the nature of the theatre,
cooling and ventilating systems of this
type may be readily adapted to it.
Manufacturers of this equipment
maintain cooling and ventilating experts
and offer a service of recommending the
most efficient arrangement for the com-
plete cooling and ventilating of a thea-
tre. The systems may be installed
without interruption to the regular per-
formances.
American Blower Company, 6004 Russell Street,
Detroit, Mich.
American Carbonic Machinery Company, Wisconsin
Rapids, Wis.
ARCTIC NU-AIR CORPORATION, 818 State Lake
Bldg., Chicago, 111.
Autovent Fan & Blower Company, 1805 N. Kostner
Avenue, Chicago. 111.
Bayley Manufacturing Company, 732 Greenbush,
Milwaukee, Wis.
Blizzard Fan Sales Company, 1524 Davenport Street,
Omaha, Neb.
Brunswick-Kroeschell Company, New Brunswick,
N. J.
Buckeye Blower Company, Columbus, O.
Carrier Engineering Corporation, 750 Frelinghuysen
Avenue, Newark, N. J.
April 12, 1930
Exhibitors Herald-World
83
G. A. Drieling Company, 1716 N. America Street,
Philadelphia, Pa.
General Refrigeration Company, 120 Shirland Avenue,
Beloit, Wis.
Ilg Electric Ventilating Company, 2850 North Craw-
ford Avenue, Chicago, 111.
John H. Kitchen & Company, 1011 Pioneer Trust
Building, Kansas City, Mo.
KOOLER-AIRE ENGINEERING COMPANY, 1904
Paramount Building, New York City.
Lakeside Company, Hermansville, Mich.
National Air Filter Company, 5130 Iiavenswood Ave-
nue, Chicago, 111.
NATIONAL THEATRE SUPPLY COMPANY, 624
S. Michigan Avenue, Chicago, III.
B. F. Reynolds & Company, 118 W. Ohio Street,
Chicago, 111.
B. F. Sturtevant Company, Hyde Park, Boston, Maes.
SUPREME HEATER & VENTILATING CORPORA-
TION, 1915 Pine Street, St. Louis, Mo.
Typhoon Fan Company, 345 W. 39th Street, New
York City.
Whittenmeier Machinery Company, 850 N. Spaulding
Avenue, Chicago, 111.
York Ice Machinery Company, York, Pa.
Controls, Curtain
Refer to CURTAIN CONTROL
MACHINES
A
Costumes and Costume Fabrics
/^OSTUMES and costume fabrics for
V'"‘ the stage must meet many demands,
and for that reason this is a specialized
field. These fabrics must be of unusual
textures for glittering display behind
the footlights or in the spot. The cos-
tumes may represent a nation, a period
or a class, and such costuming must be
the work of a skilled costumer whose
knowledge of peoples and periods is un-
limited. The fine costume fabrics are
both domestic and of foreign make.
Costumes are made to order, sold out-
right, or provided on a rental basis.
ASSOCIATED FABRICS CORPORATION, 723
Seventh Avenue, New York, N. Y.
Eastman Brothers’ Studios, Inc., 36 W. 46th Street,
New York City.
Daziane, Inc., 142 W. 44th Street, New York City.
S. M. Hexter & Company, 2400 Superior Avenue.
East, Cleveland, O.
LESTER, LTD., 18 W. Lake Street, Chicago, IIL
Covers, Program
Refer to PROGRAM COVERS
A
Covers, Chairs
Refer to CHAIR COVERS
Cueing Devices, Cueing Service, Cue Sheets
‘WfHAT is commonly termed a cue
f sheet with reference to appropriate
music to accompany a picture on non-
synchronous devices, is a sheet which
gives the names of the musical compo-
sitions and the number of minutes each
should be played for the scene. These
are furnished by cueing services which
list the make and number of the record
that can be played to fit a picture.
AMPLION RADIO CORPORATION, 133 W. 21st
Street, New York City.
The Brunswick-Balke-Collender Company, 623 S.
Wabaeh Avenue, Chicago, 111.
Motion Picture Synchronization Service, Inc., 1650
Broadway, New York City.
Radio Industries of Canada, Ltd., 120 Fort Street,
Winnipeg, Manitoba.
Scoredisc Service Corporation, 701 Eighth Avenue,
New York City.
Curtain Control Machines
JpEW things leave a finer impression
on the theatre audience than the
smooth and silent opening and closing
of the curtain. This is accomplished by
curtain control machines which operate
automatically. The curtain can be con-
trolled from the booth or from back
stage by the simple process of pressing
a button.
Curtain control equipment consists of
track equipped with cable and snaps to
which the curtain is fastened. In open-
Enjoying a nationwide reputation
ASSOCIATED FABRICS
are used by many of the
largest and best known
circuits of the country.
If it’s for theatrical
purposes, you’ll find that
very fabric in our complete
selection, at prices surpris-
ingly reasonable
Write today and tell us of your re-
quirements . . . we’ll cheerfully send
you samples and quotations.
ASSOCIATED
F
A
B
R
I
C
S
c
o
R.
723 7th Avenue
NEW YORK
ing and closing the curtain may be
stopped at any desired point across the
stage and may also be reversed at will.
The motor for operating the curtain
is usually placed on the stage or it may
be placed in the grids or mounted on
a platform. This permits the machine,
track and curtains to be flied in addi-
tion to open from the center.
Theatres of all sizes are now employ-
ing automatic curtain control equipment
and mechanism of this type has been
developed to a high grade of efficiency,
contributing immeasurably to audience
enjoyment of the program. The price of
curtain control machines is around $225
with the track selling at about $3.00 per
foot.
A type of curtain control machine spe-
cially designed for small theatres with
tracks up to 40 feet in length, has been
put on the market at a price consider-
ably lower than that of the larger ma-
chines.
AUTOMATIC DEVICES COMPANY, Samuels Build-
ing, Allentown, Pa.
BRUCKNER-MITCHELL, INC., 532 W. 22nd Street,
New York, N. Y.
J. H. CHANNON CORPORATION, 223 W. Erie
Street, Chicago, 111.
PETER CLARK, INC., 544 W. 30th Street, New York
City.
The Econoquipment Manufacturing Company, Akron,
O.
Perkins Curtain Carrier Company, Waterloo. Ia.
The E. L. McLay Company, 1359 38th Street, Mil-
waukee Wis.
RICHARDS - WILCOX MANUFACTURING COM-
PANY, Aurora, 111.
O. Scheck & Company, 50th and Euclid Avenue,
Cleveland. O.
TIFFIN SCENIC STUDIOS, Tiffin, O.
Twin City Scenic Company, 2819 Nicollett Avenue,
Minneapolis, Minn.
VALLEN ELECTRICAL COMPANY, 225 Bluff Street,
Akron, O.
Weaver Brothers Manufacturing Company, 221 West
Grand Avenue, Watts, Calif.
Curtain Tracks
'THE type of curtain track installed is
A important for several reasons. It
cannot be a makeshift affair, for if it is
it may ruin an otherwise good program.
Naturally, it must be noiseless and must
function smoothly and with little or no
effort. A moving curtain attracts atten-
tion, therefore that motion must not be
accompanied by vibration.
Acme Stage Equipment Company, 191 Lafayette
Street, New York City.
AUTOMATIC DEVICES COMPANY, Allentown, Pa.
BRUCKNER-MITCHELL, INC., 532 W. 22nd Street,
New York City.
J. H. CHANNON CORPORATION, 223 W. Erie
Street, Chicago, 111.
J. R. Clancy, 1010 W. Belden avenue, Syracuse, N. Y.
PETER CLARK, INC., 544 W. 30th Street, New
York City.
Twin City Scenic Company, 2819 Nicollett Avenue,
Minneapolis, Minn.
U. S. Scenic Studios, Inc., Film Exchange Building,
Omaha, Nebr.
Perkins Curtain Carrier Company, Waterloo, Ia.
VALLEN ELECTRICAL COMPANY, 225 Bluff
Street, Akron, O.
Volland Scenic Studios, Inc., 3737 Cass Avenue, St.
Louis, Mo.
A
Curtains, Fireproof
T AWS in most states now require an
^ asbestos curtain on the stage. In
some cases a combination of steel and
asbestos curtains is required by the law.
Wm. Beck & Sons Company, Highland and Dorchester
Avenues, Cincinnati, O.
BRUCKNER-MITCHELL, INC., 532 W. 22nd Street,
New York City.
J. H. CHANNON CORPORATION, 223 W. Erie
Street, Chicago, 111.
J.'R. Clancy, Syracuse, N. Y.
PETER CLARK, INC., 544 W. 30th Street, New
York City.
JOHNS-MANVILLE CORPORATION, 292 Madison
Avenue, New York City.
Lee Lash Studios, 226 Washington Street, Mt. Vernon,
N. Y.
TIFFIN SCENIC STUDIOS, Tiffin, O.
Twin City Scenic Company, 2819 Nicollett Avenue,
Minneapolis, Minn.
VOLLAND SCENIC STUDIOS, INC., 3737 Cass
Avenue, St. Louis, Mo.
I. Weiss & Sons, 508 W. 43rd Street, New York City.
84
Better Theatres Section
April 12, 1930
s Net [ supremacy! 1 915
NOISELESS
ALL STEEL
SAFETY TRACK
CURTAIN CONTROL!!
SILENT |1
SAFE POSITIVE |
LIKE THE MAGlCj
PF HtOOEN MAUDS!
GUARANTY
A Story in Itself . . .
Your patronage — our integrity — have made Vallen Equipment
the accepted standard for
Performance - Service - Guarantee
Cutout Machines
rpHIS is a device for making various
kinds of exploitation cutouts and
lobby and marquise displays. The de-
sign for the desired cutout display is
traced on ordinary wall board and with
this device, the cutout is easily made by
guiding the machine over the pattern.
A small motor is used and the current
from the electric light socket furnishes
the power. The machine is convertible
into a saw by substituting a saw blade
for the chisel to handle harder and
thicker materials.
International Register Company, 21 S. Throop Street,
Chicago. 111.
Date Strips
J^ATE strips, being an inexpensive
but nevertheless important theatre
advertising commodity, frequently frus-
trate the efforts of good advertising
through over-use until they become
dirty and unattractive. A few dollars
buys enough date strips for a whole year
for the average house. Except for spe-
cial uses date strips are available from
stock in standard sizes. Prices range
from lc to 5c each.
EXHIBITORS PRINTING SERVICE, 711 S. Dearborn
Street, Chicago, 111.
Filmack Company, 730 South Wabash Avenue.
Chicago, 111.
Hennegan Company, 311 Genesee Street, Cincinnati, O.
NATIONAL PROGRAM & PRINTING COMPANY.
729 S. Wabash Avenue. Chicago, 111.; 126-130 W.
46th Street, New York City, and 1922 S. Vermont
Avenue, Los Angeles.
Radio Mat Slide Company, 167 W. 47th Street, New
York City.
A
Decorating Products and Service
r|1HE theatre today has opened a new
field for the producer and designer
of decorative materials. No other build-
ing is as complete in this sense as is
the theatre, for in the decorative scheme
the theatre has found a factor which en-
courages patronage. The blending col-
ors, the unique wall designs, the finely
cut or moulded grille pieces, modern
lighting fixture designs, gorgeous
drapes, etc., all lend themselves to the
theatre.
Architectural Decorating Company, 1600 S. Jefferson
Street, Chicago, 111.
The Craftex Company. 37-39 Antwerp Street, Brighton
Station, Boston, Mass.
Decorators Supply Company, 2547 Archer Avenue,
Chicago, 111.
Hockaday, Inc., 1823 Carroll Avenue, Chicago, 111.
The Voight Company, 1745 N. 12th Street, Phila-
delphia, Pa.
H. B. Wiggin’s Sons Company. Bloomfield, N. J.
Decorative Pottery
Refer to POTTERY, DECORATIVE
Dimmers
HE beautiful lighting effects achieved
in motion picture theatres is accom-
plished through dimmers which are ca-
pable of complete illumination control
making possible soft changes and color
blending of lights to create a restful
and pleasing atmosphere. Dimmers are
used by small theatres as well as the
large motion picture palaces. They are
usually placed at the side of the stage.
In instances of smaller installations the
dimmer may be operated by the projec-
tionist from the booth.
The magical effect of lighting control
and blending as achieved with dimmers
is one of the outstanding features of the
modern theatre today. On the stage
and throughout the theatre dimmers
give producers and managers one of
their most effective means of creating
marvelous effects which unquestionably
are important factors at the box office.
FRANK ADAM ELECTRIC COMPANY, St. Louis,
Mo.
Chicago Electric Equipment Company, 417 S. Dear-
born Street, Chicago, 111.
CUTLER-HAMMER, INC., 12th Street and St. Paul
Avenue, Milwaukee, Wis.
GENERAL ELECTRIC COMPANY, 1 River Road.
Schenectady, N. Y.
HUB ELECTRIC COMPANY, 2219 W. Grand Avenue.
Chicago, 111.
KLIEGL BROTHERS, 321 W. 30th Street, New York
City.
Major Equipment Company, 4603 Fullerton Avenue.
Chicago, 111.
Milwaukee Electric Switchboard Company, 156 Clinton
Street, Milwaukee, Wis.
Mutual Electric & Machine Company, 7610 Joseph
Campeau Street, Detroit, Mich.
Twin City Scenic Company, 2819 Nicollett Avenue,
Minneapolis, Minn.
Ward Leonard Electric Company, 37 South Street,
Mt. Vernon, N. Y.
WESTINGHOUSE ELECTRIC & MANUFACTURING
COMPANY, East Pittsburgh, Pa.
Wm. Wurdack Electric Manufacturing Company, 4444
Clayton Avenue, St. Louis, Mo.
Disinfectants, Perfumed
THE necessity of eliminating disagree-
■* able odors in a theatre has led to the
development of disinfectants which not
only serve to eradicate the odors but
leave in the room a delightful perfume
fragrance. Disinfectants of this kind
are usually sprinkled about the house
or they may be used in ornamental
cones, placed on the auditorium walls.
Particularly during the hot weather
months are perfumed disinfectants used
extensively to sweeten the air in the
theatre and make it agreeable and com-
fortable. Disinfectants sell for $3.00 a
quart and up.
A deodorant which acts as a solvent
for the scale forming in urinals and
toilets, is also obtainable. It is designed
to remove a principal cause of bad odor.
Another deodorizing preparation on the
market is especially adapted to use in
mopping or scrubbing toilet rooms or
other places which may be a source of
obnoxious smells.
Arthur Beck Chemical Manufacturing Company, 4743
Bernard Street, Chicago, 111.
E. E. Fulton Company, 1018 South Wabash Avenue,
Chicago. 111.
HEWES-GOTHAM COMPANY, 520 W. 47th Street,
New York, N. Y.
The Huntington Laboratories, Inc., Huntington, Ind.
Rochester Germicide Company, Inc., Rochester, N. Y.
U. S. Sanitary Specialties Corporation, 435 S. Western
Avenue, Chicago, 111.
Barnett Mfg. Company, 114 E. 28th Street, New
York City.
Doors, Fireproof
Refer to FIREPROOF DOORS
A
Draperies
Refer to STAGE SCENERY AND
DRAPERIES
A
Driers, Hand
Refer to HAND DRIERS
A
Drinking Cups, Paper
'T'HE paper drinking cup, in its handy
1 container, is an adjunct to the sani-
tary equipment of a theatre. Paper cups
range in price from $13.50 for cases of
10,000, to $9.50 for cases of 2,500, de-
pending upon the product purchased. In
some instances containers are included
in the cost of the cups. Where it is
necessary to buy a container, the price
will range from $4.50 up.
Lily Cup Company. 120 Broadway, New York City.
Tulip Cup Corporation, 220 Fifth Avenue, New York
City.
Individual Drinking Cup Company. Inc., Easton, Pa.
The Vortex Manufacturing Company, 421-431 N.
Western Avenue. Chicago, 111.
Ideal Cup Corporation, 317 N. Wells Street, Chicago,
111.
A
Drinking Fountains
17IGHTEEN drinking fountains about
evenly divided between the wall and
pedestal type are installed in Balaban &
Katz’s Uptown theatre, Chicago. While
the Uptown is one of the country’s larg-
est houses, the drinking water facilities
provided easily emphasize the impor-
tance of this feature in any theatre.
April 12, 1930
Exhibitors Herald-World
85
Drinking fountains should be placed
as conveniently as possible for the pa-
tron entering and leaving the theatre.
In small houses at either end of foyer
is a place frequently used. Whether
the wall or pedestal type fountain is used
depends upon space available, the wall
type being used where space conditions
are more limited. The wall type is de-
signed with special decorative and illu-
minating features.
In the finer theatres drinking foun-
tains form an integral part of the dec-
orative scheme of the theatre, being de-
signed in harmony with the balance of
the surroundings and in conformity with
the architectural treatment of the house.
Batchelder-Wilson Company. 2633 Artesian, Los
Angeles. Cal.
Central Brass Mfg. Company, 2950 E. 55th Street,
Cleveland, O.
Century Brass Works, 962 N. Illinois Street, Belle-
ville, III.
The Crane Company, 836 9. Michigan Avenue, Chi-
cago, 111.
GENERAL ELECTRIC COMPANY, 1 River Road,
Schenectady, N. Y.
Mueller Manufacturing Company, Decatur. 111.
Murdock Manufacturing & Supply Company, 426
Plum Street, Cincinnati, O.
Rundle-Spence Manufacturing Company, 52 Second
Street, Milwaukee, Wis.
Standard Sdnitary Manufacturing Company, Besse-
mer Building, Pittsburgh, Pa.
Voigt Company, 1743 N. 12th Street, Philadelphia, Pa.
Effect Machines
J^FFECT machines are an integral part
of motion picture exhibition, espe-
cially when a policy of stageshows has
been adopted. The effects in lighting
which may be obtained are almost phe-
nomenal, are always a source of curios-
ity and pleasure on the part of the pub-
lic. There is a wide range of prices
on these machines, depending upon the
effects desired. There is also a new
product which not only produces the
usual effect but a wide variety of others.
BELSON MANUFACTURING COMPANY, 800 Sib-
ley Street, Chicago, III.
Brenkert Light Projection Company, 7348 St. Aubin
Avenue, Detroit, Mich.
CHICAGO CINEMA EQUIPMENT, 1736-1754 N.
Springfield Avenue, Chicago, 111.
Display Stage Lighting Company, 334 W. 44th Street,
New York City.
KLIEGL BROTHERS, 321 W. 50th Street, New York
City.
Langdon McCormick Studio. 145 W. 14th Street, New
York City.
Milwaukee Electric Switchboard Company, 156 Clinton
Street, Milwaukee, Wis.
Electric Measuring Instruments
rJ''HE development and improvement in
theatre lighting and projection have
thrown onto the shoulders of the elec-
trician, as well as the projectionist,
many responsibilities. At their com-
mand are factors which make or break
the show. With enormous switchboards
to control, emergency lighting plants,
motors, generators, arcs, dimmers,
transverters, magnetic appliances and
many other involved and sensitive elec-
trical instruments, it devolves on the
theatre to provide adequate equipment
for their correct operation. In the list
of necessary, measuring instruments are
ammeters, voltmeters, vacuum tube
testers and the like. All these and others
tend toward improving lighting.
GENERAL ELECTRIC COMPANY, 1 River Road,
Schenectady, N. Y.
J. H. Hallberg, 29 W. 57th Street, New York City.
Heyer Products Company, Inc., 197 Grove Street,
Bloomfield. N. J.
Weston Electrical Instrument Company, Waverly
Park, Newark, N. J.
Electric Fans
'J'HIS term is used to designate fans
1 ranging in size from 5 to 16 inches,
which are usually portable and are made
in both oscillating and non-oscillating
types. They are operated by connection
to the light socket. Prices range from
$5 to $35. Ceiling fans are also often
desirable in theatres not well equipped
for good ventilation.
GENERAL ELECTRIC COMPANY, Schenectady,
New York.
Robbins & Meyers Company, Springfield, O.
Wagner Electric Corporation, 6400 Plymouth Avenue,
St. Louis, Mo.
Western Electric Company, 195 Broadway, New York
City.
WESTINGHOUSE ELECTRIC & MANUFACTURING
COMPANY^, East Pittsburgh, Pa.
▲
Electric Flowers
^JASKETS or vases of electric flowers
offer many possibilities in a decora-
tive way for theatres. Artificial roses,
tulips or similar flowers are fitted with
small properly colored bulbs and the
complete bouquet is wired ready to at-
tach to the light socket. Many a nook
or corner now barren and unattractive
or unsightly can be transformed into a
beauty spot by means of an electric
bouquet.
Oscar Leistner, 319 W. Randolph Street, Chicago, 111.
▲
Electric Lighting and Power Plants
Refer to LIGHTING AND POWER
PLANTS
A
Electric Motors
Refer to MOTORS, ELECTRIC
A
Electric Pickups
J^LECTRIC pickups take the sound vi-
brations from records, transmit
them to the amplifiers. The stylus (or
needle) runs in a groove on the record
and is caused to vibrate according to the
groove made at the recording. On the
phonograph this needle vibrates a dia-
phragm located in the neck of the horn,
and these vibrations are amplified to
audibility by the construction of the
horn. Electric pickups are used to con-
vert the mechanical energy picked up
from the record by the stylus, which also
is the armature of the reproducing unit.
A fluctuating audio-frequency voltage is
generated in the coil surrounding this
armature, which is amplified either
through the audio-amplifier (of the radio
set) or through the amplifier of a public
address or sound picture system.
THE AUDAK COMPANY, 565 Fifth Avenue, New
York City.
Beet Manufacturing Company, 1200 Grove Street.
Irvington, N. J.
L. S. Gordon Company, 1800 Montrose Avenue, Chi-
cago, III.
The Oro-Tone Company, 1010 George Street, Chicago,
III.
PACENT ELECTRIC COMPANY, INC., 91 Seventh
Avenue, New York City.
Presto Machine Products Company, 70 Washington
Street, Brooklyn, N. Y.
Stromberg-Carlson Telephone Company, 1050 Clinton
Street, Rochester. N. Y.
E. Toman & Company, 2621 W. 21st Street, Chi-
cago, 111.
United Air Cleaner Company, 9705 Cottage Grove
Avenue, Chicago 111.
UPCO PRODUCTS CORPORATION, 270 LaFayette
Street, New York City.
Webster Electric Company, Clark and DeKoveer
Avenue, Racine, Wis.
Electric Signs
Refer to SIGNS, ELECTRIC
A
Emergency Lighting Plants
Refer to LIGHTING AND POWER
PLANTS
Equipment Supplies
rF'HE importance of equipment to the
theatre cannot be stressed too much.
It makes for comfort, proper presenta-
tion of entertainment, safety, etc.
Equipment must be given first consider-
ation, for a theatre which does not in-
stall the finest and most effective prod-
uct, and become at the outset attractive
and efficient, is endangering its future
success. Independent equipment dealers
will be found in all key centers and the
country is covered also by the following
two chain organizations :
Continental Theatre Accessories, Inc., 325 W. 44th
Street, New York City.
E. E. Fulton Company, 1018 S. Wabash Avenue,
Chicago, 111.
Illinois Theatre Equipment Company, 12 E. Ninth
Street, Chicago, 111.
MONARCH THEATRE SUPPLY COMPANY, 395
S. Second Street, Memphis, Tenn.
MOVIE SUPPLY COMPANY, 844 S. Wabash Ave-
nue, Chicago, 111.
NATIONAL THEATRE SUPPLY COMPANY, 624
S. Michigan Avenue, Chicago, III.
Oliver Manufacturing Company, 1705 E. 21st Street,
Cleveland, O.
Radio Industries of Canada, Ltd., 120 Fort Street,
Winnipeg, Manitoba.
[For a more complete list of territorial dealers of
theatre equipment, refer to page 135.]
Equipment for Sound Pictures
Refer to SOUND PICTURE EQUIPMENT
Exit Light Signs
"t'XIT light signs are required by law
in all theatres, the Chicago theatre
building ordinance specifying them as
follows: “The word ‘EXIT’ shall ap-
pear in letters at least six inches high
over the opening of every means of
egress from a theatre and a red light
shall be kept burning over such a sign.”
Many improvements have been made
in the manufacture of exit lights in an
endeavor to make them less offensive in
appearance without detracting from
their practical mission. In addition to
various styles, exit lights may be ob-
tained built into ornamental fixtures, the
whole being placed over the exit door.
BELSON MANUFACTURING COMPANY. 800 Sib-
ley Street, Chicago, 111.
Brenkert Light Projection Company, 7348 Saint
Aubin avenue, Detroit, Mich.
FLEXLUME CORPORATION, Buffalo, N. Y.
E. E. Fulton Company, 1018 S. Wabash Avenue,
Chicago, 111.
HUB ELECTRIC COMPANY, 2219 W. Grand Avenue,
Chicago, 111.
KLIEGL BROTHERS, 321 W. 50th Street, New York
City.
Lu-Mi-Nus Signs, Inc., 2736 Wentworth Avenue, Chi-
cago, 111.
Major Equipment Company, 4603 Fullerton Avenue,
Chicago. 111.
Rawson & Evans Company, 710 W. Washington
Street, Chicago, 111.
Viking Products Corporation, 422 W. 42nd Street,
New York City.
The Voigt Company, 1745 N. 12th Street, Philadel-
phia, Pa.
Wheeler Reflector Company, 275 Congress Street,
Boston, Mass.
Willey Sign Company, 1559 Church Street, Detroit,
Mich.
Fans, Electric
Refer to ELECTRIC FANS
A
Fans, Ventilating
J^ANS may be divided into two classes,
the portable and the stationary. The
latter is the type commonly used in
theatres. It is made in a variety of
styles and sizes and is used for drawing
into the auditorium fresh air or drawing
out the foul air. These fans are
mounted in a wall opening and in thea-
tres can advantageously be placed in the
front or rear of the auditorium and in
86
Better Theatres Section
April 12, 1930
FLAMEPROOF “2-in-l”
FILM CEMENT
is guaranteed to satisfactorily mend A N Y
motion picture film made of celluloid
From the standpoints of
Economy — Safety — Efficiency
better service is assured
FLAMEPROOF “2-in-l” FILM CEMENT does not choose favorites; it works
equally well on all films: Nitrate or Acetate — Flam or
Safety — Black and White — Color
SOUND OR SILENT
16 mm. — 35 mm. — 65 mm. — or what have you?
The Only Film Cement Approved by Official Fire Prevention
Agencies — For Safety’s Sake!
FLAME PROOF
This is your
guide to
SATISFACTORY
SERVICE
SAFELY
'2mI
.Guaranteed,
TILM CEMENII
IT JUST WONT BURN
HEWES-GOTHAM CO.
At Your Dealer s
SAMPLES
CHEERFULLY
SENT
520 West 47th St.
New York City
the lobby. The motors operating these
fans are usually supported by a bracket
extension of the fan. The motor is gen-
erally enclosed to prevent trouble from
dust or dirt.
The sizes of these fans range from
10 to 72 inches in diameter.
Ceiling fans are of a larger type and
operate at slower speed. Fans of this
type usually have four wooden blades
and they are hung from the ceiling by
an insulated hanger. The blower type
of fan may be located over exits, under
stage, at sides of projection booth and
on roofs, either at front or rear.
While the importance of adequate ven-
tilation in the auditorium is generally
recognized it has been found that many
theatres have failed in providing ventila-
tion in lobbies. Air in the lobby, par-
ticularly when crowds are waiting ad-
mission soon becomes stagnant and foul,
with the result that patrons are unduly
wearied and placed in an unfavorable
state for enjoying the entertainment.
Prices range from $160 up. The blower
type ranges from $250 up.
Ajax Sheet Metal & Iron Works, Inc., 57 Erie Street,
Milwaukee, Wis.
American Blower Corporation. Detroit, Mich.
Apex Electrical Distributing Company, 1067 E. 152nd
Street. Cleveland, O.
ARCTIC NU-AIR CORPORATION, 818 State-Lake
Building, Chicago, 111.
Autovent Fan & Blower Company, 1805 N. Kostner
Avenue, Chicago, 111.
Bayley Blower Company, 732 Greenbush, Milwaukee,
Wis.
A. Hun Berry Fan Company, 28 Binford Street,
BLIZZARD FAN SALES COMPANY, 1514 Daven-
port Street, Omaha, Neb.
Buckeye Blower Company, Columbus, O.
Champion Blower & Forge Company, Lancaster, Pa.
Fidelity Electric Company, Lancaster, Pa.
KOOLER-AIRE ENGINEERING COMPANY, 1904
Paramount Building, New York City.
Lakeside Company, Hermansville, Mich.
The New York Blower Company, 3155 Shields Avenue,
Chicago, 111.
SUPREME HEATER & VENTILATING CORPORA-
TION, 195 Pine Street, St. Louis, Mo.
Typhoon Fan Company, 345 W. 39th Street, New
York City.
Westinghouse Electric & Manufacturing Company,
East Pittsburgh, Pa.
Film Cabinets
THERE are various types of film
J cabinets having storage capacity
from three to twelve reels per unit of
various forms of construction so that
the reel is elevated or brought within
grasp by the opening of the cover. They
are generally of double metal wall con-
struction, so that should one reel be-
come ignited in the cabinet, the others
are insulated from this heat, and thus
saved from any damage. Some of them
are constructed so that they can be
ventilated to the outside by means of
piping. The prices range from $4.00 to
$60.00 per unit or cabinet.
American Film-Safe Corporation, 1800 Washington
Boulevard, Baltimore, Md.
Atlas Metal Works, 2601 Alamo Street, Dallas, Tex.
BELSON MANUFACTURING COMPANY, 800 Sibley
Street, Chicago, 111.
Duplex Motion Picture Industries, 74 Sherman Avenue,
Long Island City, N. Y.
E. E. Fulton Company, 1018 3. Wabash Avenue,
Chicago, 111.
Neumade Products Corporation, 249 W. 47th Street,’
New York City.
Film Cabinet Stands
'THERE are various size stands which
A accommodate one up to three cabinets,
and hold the film cabinets so that they
are more convenient as well as allowing
them to be moved about more easily for
cleaning or relocating purposes. Some
of them also make the film cabinets more
safe by holding the film cabinet at an
angle so that a reel of film cannot be
laid on top of it. The prices range from
$12.00 to $17.00.
BELSON MANUFACTURING COMPANY, 800 Sibley
Street, Chicago, 111.
E. E. Fulton Company, 1018 S. Wabash Avenue,
Chicago, 111.
Film Cement
\ SPECIAL preparation for splicing
^ motion picture film used in theatres,
laboratories and film exchanges. Film
Cement sells at about 20 cents a bottle.
BELL & HOWELL COMPANY, 1801 Larchmont
Avenue, Chicago, III.
Erker Brothers Optical Company, 608 Olive Street.,
St. Louis, Mo.
E. B. GRIFFEN. Oshkosh, Wis.
HEWES-GOTHAM COMPANY, 520 W. 47th Street,
New York City.
MONARCH THEATRE SUPPLY COMPANY, 395 S.
Second Street, Memphis, Tenn.
Neumade Products Corporation, 442 W. 42nd Street,
New York City.
Rosco Laboratories, 367 Hudson Avenue, Brooklyn,
N. Y.
THE THEATRE SOUND EQUIPMENT COMPANY,
Hope, Ark.
Film Cleaning Machines
A BLOCK containing pads which are
^ saturated with a film cleaning liquid
through which the film is run, dirt and
grit being removed from it in the
process. Prices range from $7.50 up.
Consolidated Film Industries, 729 Seventh Avenue,
New York City.
Duplex Motion Picture Industries, 74 Sherman
Avenue, Long Island City, N. Y.
DWORSKY FILM MACHINE CORPORATION, New
York City.
Foster & Bartlett, 45 W. 45th Street, New York City.
Neumade Products Corporation, 249 W. 47th Street,
New York City.
Film Developing and Printing
NXl ITH motion picture presentations
and local news reels offering novelty
on many theatre bills, a great respon-
sibility rests upon those developing and
printing the films. Rapid service is re-
quired, yet the negatives and positives
must be handled with meticulous care
to avoid cloudiness, rain and other faults.
Positives may be obtained in black and
white and in several tints, including
amber, red, etc.
BELL AND HOWELL COMPANY, 1801 Larchmont
Avenue, Chicago, 111.
Craft Film Laboratories, Inc., 729 Seventh Avenue,
New York City.
Empire Laboratories, Inc., 723 Seventh Avenue, New
York City.
Appreciation Films, Inc., 1020 S. Wabash Avenue,
Chicago, 111.
A
Film Inspection Machines
OERFECT projection is impossible
unless the film itself is in perfect
mechanical condition. Today the public
demands good screen and sound results
and the projectionist can accomplish this
only when proper inspection has been
given to the film. The film inspection
machines manufactured today are add-
ing efficiency to this work.
Film Inspection Machine Company, 630 Ninth
Avenue, New York City.
Film, Raw
T>AW film is motion picture film that
■*‘*'has never been exposed. Camera
spools carry 400 and 1,000 feet of
negative film, and positive film can be
got in 1,000-foot lengths. The positive
film is that which is used to make a
copy or print from the original film or
negative.
Du Pont-Pathe Film Mfg. Corporation, 35 W. 45th
Street, New York City.
EASTMAN KODAK COMPANY, Rochester, N. Y.
April 12, 1930
Exhibitors Herald-World
87
Necessary Devices
SOUND PICTURES
for
EXCHANGES, THEATRES AND LABORATORIES
Manufactured by
DWORSKY FILM MACHINE CORP.
Film Renovators for Exchanges and Theatres
Cleaner-Wiper Combination for Theatres and
Exchanges
Processing Machines for New Film. For Laboratories
Automatic Enclosed Rewinders for Theatres. Passed
by the Fire Underwriters
Eland Rewinds for both Theatres and Exchanges
Film Cleaning Fluid and Necessary Supplies
Office and Sales Room, Film Center Bldg., New York
Factory, Long Island City, N. Y.
Covered by Patents
Duplex Motion Picture Industries. 74 Sherman
Avenue. Lonpr Island City. N. Y.
Film Reels
Refer to REELS
Film Rewinders
'T' HIS device is used for rewinding films
after they are run through the pro-
jectors, and are made in two general
patterns, the bench and fire-proof en-
closed type. The bench or open rewind
is made in one piece types with the
dummy and geared end complete in one
unit, and others are made so that they
can be clamped to a bench or shelf, while
some are permanently fastened by means
of bolts. Some are made with plain
bearings and some have their spindles
mounted on ball bearings. They range
in price from $5.00 to $15.00.
The enclosed rewinds are made in vari-
ous patterns, both hand drive and motor
drive models. The motor drive type is
generally automatic in its operation,
stopping at the end of the film or
should the film break. Some are made
with plain bearings and some have their
spindles mounted on ball bearings. Some
motor drive types also have multiple
speed ranges and accommodate either
one or two-thousands foot reels. One
type recently brought on the market also
has a detachable grinding and polishing
attachment for aiding the operator in
keeping his equipment in first class
shape as well as keeping his arc lamp
in good working order. The prices
range from $50.00 to $160.00 complete.
Atlas Metal Works, 2601 Alamo Street, Dallas, Tex.
Automatic Film Rewinder. Harrisburg, Pa.
BASS CAMERA COMPANY, 179 W. Madison Street,
Chicago, 111.
BELL & HOWELL COMPANY, 1827 Larchmont
Avenue, Chicago, 111.
CHICAGO CINEMA EQUIPMENT COMPANY, 1736
N. Springfield Avenue, Chicago, III.
Duplex Motion Picture Industries, 74 Sherman
Avenue, Long Island City, N. Y.
DWORSKY FILM MACHINE CORPORATION, Film
Center Building, New York City.
Erker Brothers Optical Company, 608 Olive Street,
St. Louis, Mo.
Film Inspection Machine Company, Inc., 33 W. 60th
Street, New York City. ,
Foster & Bartlett, 45 W. 45th Street, New York City.
E. E. Fulton Company, 1018 S. Wabash Avenue,
Chicago, 111.
The L. J. Gardiner Company, 935 W. Goodale
Boulevard Columbus, O.
GOLDE MANUFACTURING COMPANY, 2013
LeMoyne Street, Chicago, 111.
Hagenlocher & Bary, 1560 Broadway, New York City.
Neumade Products Corporation, 249 W. 47th Street,
New York City.
W. G. Preddey, 187 Golden Gate Avenue, San Fran-
cisco, Calif.
Film Splicing Machines
J^QUIPMENT of this type is used
mostly in film exchanges, studios and
laboratories for the purpose which the
name states. Smaller models are made
for theatres. Prices range from $6.00
up.
BELL & HOWELL COMPANY, 1801 Larchmont
Avenue, Chicago, 111.
Duplex Motion Picture Industries, 74 Sherman Ave-
nue, Long Island City, N. Y.
DWORSKY FILM MACHINE CORPORATION, Film
Center Building, New York City.
E. E. Fulton Company, 1018 S. Wabash Avenue,
Chicago, 111.
Neumade Products Corporation, 249 W. 47th Street,
New York City.
A
Film Processing Machines
A DEVICE for protecting the projector
from emulsion of green film. It is
placed between rewinds, the film passing
through the waxing machine and waxing
the sprocket holes while being rewound.
Prices range from $15.00 up.
Consolidated Film Industries, 729 Seventh Avenue,
New York City.
DWORSKY FILM MACHINE CORPORATION, Film
Center Building, New York City.
Erker Brothers Optical Company, 608 Olive Street,
St. Louis, Mo.
Neumade Products Corporation, 249 W. 47th Street,
New York City.
▲
Fire Doors
Refer to FIREPROOF DOORS
Fire Extinguishers
'T'HERE are for theatres four types of
A fire extinguishers: the one quart size
hand extinguisher, containing carbon
tetra-chloride; the 21/2-gallon soda and
acid extinguisher; the 2V2-gallon foam
type, and the portable carbon Dioxide
hand type. Good ones of these types
are manufactured by many companies.
Instructions from fire inspectors should
be carefully followed in distributing
these through the theatre building.
Prices range around $12.00.
American-LaFrance and Foamite Corporation, Elmira,
N. Y.
Fyr-Fyter Company, 221 Crane, Dayton, O.
Harker Manufacturing Company, 121 W. Third
Street, Cincinnati, O.
International Fire Equipment Corporation, W. New
Brighton, N. Y.
Pyrene Manufacturing Company, 560 Belmont
Avenue, Newark, N. J.
Fire Prevention for Projectors
TMPORTANT equipment has been de-
veloped which it is said definitely pre-
vents a film fire in the projection
machine. This equipment is a safety
control device, that is easily installed
and which is operated on the regular
line voltage. The main control unit and
dowser are mounted on the cone of the
lamphouse and act as the main light cut
off, taking the place of the regular dow-
ser. The dowser is operated from five
distinct points of contact, covering every
avenue through which a fire could start
in the projector while it is in operation
or at a standstill with the film in it. All
contact points are very sensative, and
the dowser is instantaneous in its action,
yet does not depend upon springs to ac-
tuate it.
An arm with a loop and idler are so
mounted as to engage with the upper
film loop, another arm and idler is so
mounted to engage the lower loop, an
auxiliary idler is mounted so that it
rides the film between the take-up
sprocket and lower magazine valve
rollers. These three points of contact
with the film offer protection against fire
from the following causes: film break at
any point in the projector; loss of lower
loop; loss of upper loop; mutilated per-
forations, i. e. : perforations in such con-
dition that film will not ride properly
through projector; failure of film to pass
properly through projector from any
cause; failure of film to take-up prop-
erly; bad reel in lower magazine; take-
up belt breaking.
Now there are other avenues by which
a film fire can start, and the inventors
of the device have apparently overlooked
nothing in the way of safety.
The entire projector is protected by a
governor which is driven by one of the
gears of the projector head, and this
causes the dowser to actuate in case the
following occurs; drive belts breaking;
88
Better Theatres Section
April 12, 1930
projector head binding up; motor
trouble of any kind ; loose drive pulleys ;
line fuses blowing out; projector run-
ning below normal speed.
A very important feature of this con-
trol is the change-over, that is incor-
porated in it where two or more
projectors are used, and it is very sim-
ple in its operation as it keeps one
dowser in a locked position while the
other one is in operating position.
The failure of current supply to motor
results in instant actuation of the
dowser.
Fyre-Gard Manufacturers Company, Aurora, 111.
H and A Company, 1507 Case Avenue, Detroit. Mich.
Industrial Development Company, 292 Morrison Street,
Portland, Ore.
Rosco Laboratories, 367 Hudson Avenue, Brooklyn,
N. Y.
SENTRY SAFETY CONTROL CORPORATION, 13th
and Cherry Streets, Philadelphia, Pa.
▲
Fireproof Curtains
Refer to CURTAINS, FIREPROOF
Fireproof Doors
IN practically all states, cities and
towns building codes require the use
of fireproof doors in certain quarters of
the theatre, such as the projection booth,
stairwells, exits, dressing rooms, boiler
rooms, etc. This demand on the part of
the framers of the building codes has
been beneficial to the theatre owner in
many respects. In the first place it has
effected a big saving in insurance.
Secondly, and more important, it has
safe-guarded life and eliminated legal
battles and accident and death claims.
Before building every theatre owner
should consult building code specialists
and the fire underwriters.
Covington Metal Products, 17 W. Eighth Street,
Covington, Ky.
Missouri Fire Door & Cornice Company, 3144 Easton
Avenue, St. Louis, Mo.
The Moeschl-Edwards Corrugating Company, Inc., 411
E. Fifth Street, Cincinnati, O.
St.^ Louis Fire Door Company, 1142 S. Sixth Street,
St. Louis, Mo.
Variety Fire Door Company, 2958 Carroll Avenue.
Chicago, III.
▲
Fireproof Shutters
AGAIN entering into lower insurance
rates are fireproof shutters for the
projection booth. Such equipment in the
modern theatre has placed the patrons
beyond the danger line, so to speak.
These safety shutters are so constructed
that they drop when film breaks. Certain
designs work automatically, while others
operate through a release effected by the
projectionist. The list price of the shut-
ters ranges from $9.00 up, depending
on size.
BELSON MANUFACTURING COMPANY, 800 Sibley
Street, Chicago, 111.
H. B. Cunningham, 964 University Avenue, St. Paul,
Minn.
The Moeschl-Edwards Corrugating Company, Inc., 411
E. Fifth Street, Cincinnati, O.
W. G. Preddey, 188 Golden Gate Avenue, San Fran-
cisco, Cal.
BEST DEVICES COMPANY, Film Building. Cleve-
land, O.
▲
Fireproof Units
'T'HERE are various forms of these
* available and generally each type is
made in several capacities and sizes to
accommodate their installation in small
or large booths. The component parts
of each unit are generally detachable so
that the unit can be made complete for
film storage, waste disposal, film rewind-
ing and inspection, as well as the stor-
age of both supplies and tools. They
are generally furnished with casters, so
that they can be moved about for clean-
ing or relocating purposes. They are
made entirely of metal and are therefore,
fireproof. These units are far cheaper
in the long run than the general make-
shift of the past, in covering wooden
benches or shelves with tin or sheet
metal, since they always represent a
recognized value by being complete with-
in themselves, and not built in as part
of the partitions or the booth construc-
tion. The prices range from $50.00 to
$350.00.
E. E. Fulton Company, 1018 S. Wabash, Chicago, 111.
▲
Fireproofing Materials
INT° every factor of theatre construc-
tion, there should enter fire resisting
material. Through such construction,
the exhibitor is safeguarding his invest-
ment and his clientele. Fireproofing
compounds have been prepared for coat-
ing scenery, drapes and curtains and
other inflammable materials. Today
through the use of specially prepared
wood, compounds, asbestos, cement, steel
and other fire resisting material the
owner may feel assured of the safety of
his building.
Canvas Proofing & Striping Company, 3522-3536
Potomac Avenue, Chicago, 111.
E. E. Fulton Company, 1018 S. Wabash Avenue,
Chicago, 111.
HEWES-GOTHAM COMPANY, 520 W. 47th Street,
New York, N. Y.
JOHNS-MANVILLE CORPORATION, 292 Madison
Avenue, New York City.
Macoustic Engineering Company, 782 Union Trust
Building, Cleveland, O.
Universal Gypsum Company, 111 W. Washington
Street, Chicago, 111.
U. S. Gypsum Company, 300 W. Adams Street,
Chicago, 111.
A
Fixtures, Lighting
Refer to LIGHTING FIXTURES
A
Fixtures, Plumbing
Refer to PLUMBING FIXTURES
Flashers, Signs
rT'HE sparkling life and motion char-
1 acteristic of so many theatre signs
is produced by the use of sign flashers.
Sign flashers are made in several types,
among them being the motor driven, the
mercury contact, thermal and socket
flasher type.
The possibilities for attention getting
effects through the use of sign flashers
is demonstrated daily in thousands of
signs equipped with them. Signs em-
ploying flashers are generally used in
connection with colored lamps or color
hoods, the combined flasher and color
lending itself to an almost endless inter-
pretation of interesting figures and
shapes.
In addition to the interest compelling
action which the sign flasher injects in
a sign it is stated that its use effects a
saving in current cost over the contin-
uous burning sign. Prices range from
$40.00 up.
Eagle Signal Sale*; Corporation, Moline, 111.
REYNOLDS ELECTRIC COMPANY, 2650 W. Con-
gress Street, Chicago, III.
TIME-O-STAT CONTROLS COMPANY, Elkhart. Ind.
Flood Lights
I^LOOD lighting is accomplished with
a lamp equipped with reflector of
parabolic form capable of projecting a
light to cover a wide area at a distance.
For night lighting of theatre buildings
lamps usually range from 200 to 1,500
watts. These may be located on the
marquise or at some other vantage point
opposite or nearly opposite the building.
The intensity of the light is governed to
a great extent by the type of reflector
employed. In general there are three
types: the extensive, the distributing
and the concentrating. The former gives
a wide smooth distribution of light for
close-up work ; the distributing reflectors
provide a more concentrated beam for
work at average distance and the con-
centrating reflector throws a long, nar-
row beam of light for illumination at
long distances.
Claims advanced for the advantages
of flood-lighting, aside from the obvious
advertising value of this form of illu-
mination, include a clean revelation of
the architectural beauty of a building
unmarred by signs or lamp outlines.
An idea of floodlighting costs may be
obtained from the following example:
Time of operation, 5 hours per even-
ing. Area to be floodlighted 50 ft. long,
50 ft. wide.
Extent of floodlighted area, 2,500
square feet.
Projectors used, 500 watt.
Area lighted by each projector, 250
sq. ft.
Number of projectors used, 10.
Kilowatt hour consumption per period.
10X100X25
=25
1000
Cost per kw. hour: 25X10=$2.50.
Cost of lighting front for 5 hours:
$2.50.
Floodlighting is also used in theatre
auditoriums for such purposes as illu-
minating the orchestra pit while the
balance of the house is dark.
The list price of flood lights ranges
from $30 to $75.
FRANK ADAM ELECTRIC COMPANY, 3650 Wind-
sor Avenue, St. Louis, Mo.
BELSON MANUFACTURING COMPANY, 800 Sibley
Street, Chicago, III.
CHICAGO CINEMA EQUIPMENT COMPANY. 1736-
1754 N. Spring-field Avenue. Chicago, 111.
Curtis Lighting, Inc., 1119 W. Jackson Boulevard,
Chicago, 111.
GENERAL ELECTRIC COMPANY, 1 River Road,
Schenectady, N. Y.
HUB ELECTRIC COMPANY, 2219 W. Grand Avenue,
Chicago, 111.
KLIEGL BROTHERS, 321 W. 50th Street, New York
City.
The Lit-War Company, Wellston, O.
Major Equipment Company. 4603 Fullerton Avenue,
Chicago. III.
Milwaukee Electric Switchboard Company, 156 Clinton
Street Milwaukee, Wis.
Twin City Scenic Company, 2819 Nicollett Avenue.
Minneapolis, Minn.
U. S. Scenic Studios. Inc., Film Exchange Building,
Omaha, Neb.
Weetinghouse Lamp Company, 150 Broadway, New
York City.
Wm. Wurdack Electric Manufacturing Company, 4444
Clayton Avenue, St. Louis, Mo.
A
Floor Coverings
Refer to CARPETS and MATS and
RUNNERS
A
Flower Baskets, Electric
Refer to ELECTRIC FLOWERS
April 12, 1930
Exhibitor's Herald-World
89
Flowers, Artificial
Refer to ARTIFICIAL FLOWERS
A
Footlights
T%/|" ANY types of footlights are made
for the average theatre. They are
designed in the portable type, disappear-
ing type, and the regular kind of per-
manent installation. Footlights can be
bought already wired for various com-
binations of color circuits, in single or
double rows.
FRANK ADAM ELECTRIC COMPANY, 3650 Wind-
sor Avenue, St. Louis, Mo.
BELSON MANUFACTURING COMPANY, 800 Sibley
Street, Chicago, 111.
Buckeye Distributing Company, 7016 Euclid Avenue.
Cleveland, O.
CHICAGO CINEMA EQUIPMENT COMPANY, 1736-
1754 N. Springfield Avenue, Chicago, III.
KLIEGL BROTHERS, 321 W. 50th Street, New York
City.
Milwaukee Electric Switchboard Company. 156 Clinton
Street, Milwaukee, Wis.
Major Equipment Company, 4603 Fullerton Avenue,
Chicago 111.
Wheeler Reflector Company, 275 Congress Street,
Boston, Mass.
Wm. Wurdack Electric Manufacturing Company, 4444
Clayton Avenue, St. Louis, Mo.
A
Fountains, Drinking
Refer to DRINKING FOUNTAINS
A
Fountains, Ornamental
Refer to ORNAMENTAL FOUNTAINS
A
Frames — Poster, Lobby
T>OSTER and lobby display frames are
manufactured in standard sizes. There
are one sheets to hang and one sheet
with easel back — three sheets to hang
and three sheets with easel back — com-
bination frames to hang and with easel
to accommodate a one-sheet and eight
11x14 photographs. Another combina-
tion often used is one to take a 22x28
photograph, eight 11x14 photographs
and date strip.
Photograph frames are also offered in
standard sizes for five or six photo-
graphs, 11x14 in size.
Most of the modern theatres are hav-
ing their lobby display frames and cases
built to order to fit the recesses and
spaces provided for by the architect.
Manufacturers of frames and cases
gladly furnish complete drawings and
specifications for the theatre owner’s ap-
proval. Standard sizes range in price
from $7.00 up.
Joseph S. Arvid Company, Inc., 1440 Broadway, New
York City.
Bilt Rite Manufacturing Company, 447 N. Wood
Street, Chicago, 111.
Libman-Spanjer Corporation. 1600 Broadway, New
York City.
Lobby Display Frame Corporation, 723 Seventh
Avenue, New York City.
Newman Manufacturing Company, Norwood Station,
Cincinnati, O.
Stanley Frame Company, 727 Seventh Avenue, New
York City.
A
Fronts, Metal Theatre
Jj^NTIRE fronts for theatres made of
sheet metal and wrought in a pleas-
ing design are available for the small
house desiring to change its exterior ap-
pearance. These metal fronts are made
in various sizes and designs and shipped
in sections ready to be erected. It is
advisable, in ordering material of this
type to have the building properly meas-
ured and a sketch of front submitted.
Covington Metal Products Company, 17 W. Eighth
Street, Covington. Ky.
Edwards Manufacturing Company, Cincinnati, O.
Milwaukee Corrugating Company. 36th Avenue and
Burnham Street, Milwaukee, Wis.
Moeschl-Edwards Corrugating Company, 411 E. Fifth
Street, Cincinnati, O.
Newman Manufacturing Company, Norwood Station,
Cincinnati, O.
A
Furnaces, Coal and Oil Burning
Refer to HEATING SYSTEMS
A
Furniture, Theatre
A NUMBER of factors should guide the
exhibitor in the selection of his fur-
niture. Comfort and restfulness are
among the first considerations. Up-
holstering materials offer a splendid op-
portunity for accents in the color scheme
of the room. Over-elaborateness and
that which breathes of the gaudy should
generally be avoided.
All furniture depends upon the finish.
A glassy varnish finish on any piece
cheapens the quality of the framework.
It scratches easily and shows dust more
readily. A soft finish is always desir-
able, and this holds particularly true of
gold furniture, which looks cheap unless
nicely toned down.
Furniture for the men’s room should
always be of a heavy type, giving a
manly and clubby appearance. Leather
upholstering is quite proper. Women’s
rest room should be dainty and more
genteel. Cane furniture is appropriate
here.
The Ficks Reed Company, 424 Findlay Street, Cin-
cinnati, O.
Furniture Buyers Service, 605 Broadway, New York
City.
S. Karpen & Brothers, 636 W. 22nd Street, Chicago,
111.
Mandel Brothers, Inc., State and Madison Streets,
Chicago, III.
Metalarts Studios, 451 E. Ohio Street, Chicago. 111.
W. P. Nelson Company, 614 S. Michigan Avenue,
Chicago, III.
Peabody Theatre Furniture Company, North Man-
chester, Ind.
Albert Pick-Barth Company, Inc., 1200 W. 35th
Street, Chicago, III., and 34 Cooper Square, New
York City.
A
Fuses, Electric
J^LECTRICAL fuses are intentional
weakened spots introduced into an
electrical circuit and designed to fuse or
“blow” due to excess current caused by
overload or a short circuit in the line.
Thus the circuit is opened before the
excess current can damage any other
part of the wiring or apparatus forming
the circuit. They are purely a protec-
tive device and require replacement
when the non-renewable type is used, or
the renewal link replaced when the re-
newable type is used.
Fuses are preferable type of protec-
tive device because of their lower cost,
their enclosed parts, and the absence of
moving parts. It is good business to
keep extra fuses or renewals on hand at
all times. A sufficient supply will pre-
vent a dark house. The theatre owner
should not experiment on the use of
fuses, but should take the advice of a
skilled electrician so that an overload
will not result.
Fuses may be more safely pulled than
otherwise if a fuse puller is used. This
device may prevent burns, injury to the
equipment and other mishaps, and it
costs but little.
The Bryant Electric Company, Bridgeport, Conn.
Chicago-Jefferson Fuse and Electric Company, 1500
S. Laflin Street, Chicago, 111.
Trico Fuse Manufacturing Company, 1009 McKauley
Avenue. Milwaukee, Wis.
Gazing Balls, Lobby
A DECORATIVE feature which has
fascinated humanity through cen-
turies because of the supposed occult
powers of the Oriental to see reflected in
it the future of life is the gazing ball.
This decorative piece, always an attrac-
tion, lends tone to the colorful lobby.
Architectural Decorating Company, 1600 S. Jefferson
Street, Chicago, 111.
A
Gelatine Sheets
THE gelatine sheet, for the colorful
A and atmospheric lighting of stages,
organs, sections of the screen and other
features which take the spot, is as vital
as the spot and flood. The best gelatine
sheets are both durable and flexible, and
are only slightly affected by atmospheric
changes in the theatre. Cooling systems
do not cause such sheets to fall limped
from the frames. The list price of
gelatine ranges from 20c and up for 100
sheets. Any desired color may be ob-
tained, either in the individual sheet or
through combinations.
Central Import Company, 1656 S. Central Park
Avenue, Chicago, 111.
Rosco Laboratories, 367 Hudson Avenue, Brooklyn,
N. Y.
A
Generators, Motor
'T'HIS electrical device is designed to
produce direct current for the arc
lamp on the projection machine, spot-
lights or double dissolving stereopticon.
It consists of an alternating current
motor, directly connected on a shaft to
a direct current generator. Motor gen-
erators are made for every current re-
quirement to deliver amperages from 20
amperes to 800 amperes.
There are 20 and 30 ampere outfits
for reflecting arc lamps ; 40, 60 and 80
ampere outfits for the ordinary arcs, and
80, 100, 150 ampere and larger gen-
erators for use with high intensity
lamps.
Motor generators are made in two
types, the series generators and the
multiple arc generators.
The series arc is for use with two
picture machine arcs. It is so designed
that for the period of time needed to
warm up the second picture machine arc,
preparatory to changing from one pic-
ture machine to the other, it will carry
both arc lamps at the same amperage
without danger of losing the light on the
arc lamp on the running picture machine.
For SOUND you
need the best Film
Cement
Griffin Film Cement
Makes a non-buckling patch
that stays stuck
Specially suited for sound prints
Guaranteed to make a better patch
than any other cement
Manufactured by
F. B. GRIFFIN
Oshkosh, Wis.
FREE Sample and prices upon request
90
Better Theatres Section
April 12, 1930
Draw Curtain Track
Installations
DE LUXE— SUPERIOR
PUBLIC AUDITORIUM
PORTLAND, OREGON
ST. LOUIS THEATRE
ST. LOUIS, MISSOURI
CENTURY THEATRE
DETROIT, MICHIGAN
CAPITOL THEATRE
DAVENPORT, IOWA
ORPHEUM THEATRE
OMAHA, NEBRASKA
R.K.O. PRESIDENT THEA-
TRE
ST. PAUL, MINNESOTA
223-233 West Erie Street
CHICAGO
IS YOUR
I N S U RAN C E
LAGGING
9 9 9
♦ ♦ ♦
Have you increased your protec-
tion since you invested all that
extra money in sound equipment?
Get your policies out of the safe
and do a little figuring. You may
be a few thousands short of full
protection. In our ten years of
close attention to the motion pic-
ture industry’s needs we have
often found insurance lagging be-
hind increased investment. This
is true of producers, and equip-
ment manufacturers as well as ex-
hibitors. Check up, then call
WABash 0173 or write us at 175
West Jackson Boulevard, Chicago,
111., Room 937. “Protection for
you is our watchword.”
IHJ U LES
J U I L L A R D
CO.
Multiple arc generators are designed
and built to generate direct current for
many arcs. They are used in the motion
picture booths where there are two arcs
on the picture machines, one or more
spotlights and a double dissolving
stereopticon and effect machine. The
multiple arc generator correctly built,
will carry the entire battery of arc
lamps and various amperages. The vari-
ance in amperages is controlled by the
necessary rheostats. Prices range from
$350 up.
The American Transformer Company, 178 Emmet
Street, Newark. N. J.
AUTOMATIC DEVICES COMPANY, Allentown, Pa.
Continental Electric Company, 323 Ferry Street,
Newark, N. J.
Electric Specialty Company, 211 South Street, Stam-
ford, Conn.
Fidelity Electric Company, Lancaster, Pa.
Forest Electric Company, 272 New Street, Newark,
N. J.
GARVER ELECTRIC COMPANY, Union City, Ind.
General Electric Company, 1 River Road, Schenec-
tady, N. Y.
J. H. Hallberg, 29 W. 57th Street, New York City.
HERTNER ELECTRIC COMPANY, 12690 Elmwood
Avenue, Cleveland, O.
Hobart Brothers Company, Troy, O.
Ideal Electric & Manufacturing Company, Mansfield,
O.
Liberty Electric Corporation, Stamford, Conn.
Northwestern Electric Company, 409 S. Hoyne Street,
Chicago, 111.
Robbins & Meyers Company, Springfield, O.
ROTH BROTHERS, 1400 W. Adams Street, Chicago,
111.
WESTINGHOUSE ELECTRIC & MANUFACTURING
COMPANY, East Pittsburgh, Pa.
Grilles
RILLES in both brass and bronze
^ are used in box office windows, or-
gan grille openings, ceilings under bal-
conies (usually illuminated), and in
radiator openings in lobbies. Manu-
facturers of this item show many de-
signs to select from. Can be bought in
standard sectional assembly or built to
order.
Daniel Ornamental Iron Works, 4435 W. Division
Street, Chicago, 111.
Newman Manufacturing Company, Norwood Station,
Cincinnati, O.
F. P. Smith Wire & Iron Works, 2346 Clybourne
Street, Chicago, 111.
The Stewart Iron Works Company, Inc., 504 Stewart
Block, Cincinnati, O.
The Voigt Company, 1745 N. 12th Street, Phila-
delphia, Pa.
ZERO VALVE & BRASS CORPORATION, 634
Fourth Street, Buffalo, N. Y.
Gummed Labels
SPECIALLY prepared gummed labels
^ to expedite the preparation of parcel
post and express packages are now on
the market. These time savers are sold
at a very nominal cost. Their use
minimizes the possibility of torn or mis-
sing labels and the resultant lost
package.
Tablet & Ticket Company, 1021 W. Adams Street,
Chicago, 111.
A
Hand Blowers
XJAND blowers are small electric in-
struments used to blow dust or dirt
out of places too small to wipe clean,
places that might endanger one’s hands
or equipment too delicate to handle.
They are especially handy in cleaning
amplifiers, dimmers, motors, organs,
chandeliers, etc.
Clements Mfg. Company, 690 Fulton Street, Chicago.
111.
. A
Hand Driers
'VT/'HAT is known as the sanitary hand
drier for the lavatories of theatres
is an electrically operated blower type
of drier, through which a current of
warm air evaporates the water on the
hands. Driers of this type are built of
cast iron with a heavy white porcelain
finish with the metal parts of nickel
plate. These driers stand about 46
inches high with full 360-degree swivel
nozzle and are operated by a foot lever
or automatic cut-off push button which
turns the switch on and off.
Airdry Corporation, Groton, N. Y.
Milwaukee Engineering & Manufacturing Company,
261 S. Water Street, Milwaukee, Wis.
Sani Products Company, 209 W. Randolph Street,
Chicago, 111.
A
Hardware, Stage
'W/’ITH the growing popularity in the-
atres of presentation acts a need is
apparent for equipment to meet the
varied physical requirements in the way
of stage hardware to accomplish this
purpose. The subject of stage hardware
takes in many items, large and small,
which are equipment essentials in the
stage that is to be prepared to house a
variety of acts or talent.
Under the heading of stage hardware
are included such items as blocks and
pulleys of all types, counterweights and
arbors, belay pins, cleats, curtain tracks,
keystones and corners, pin rails, pin
wire, rope, manila and wire, rope locks,
sand bags, smoke pocket stage screws,
trim clamps, winches, carriers for ex-
tra-large screens and horns. Steel cur-
tains and counterweight rigging are also
important items of the equipment in the
modern stage.
Acme Stage Equipment Company, 191 Lafayette
Street, New York City.
BRUCKNER-MITCHELL INC., 532-540 W. 22nd
Street, New York City.
J. H. CHANNON CORPORATION, 223 W. Erie
Street, Chicago, III.
J. R. Clancy, 1010 W. Belden Avenue, Syracuse,
N. Y.
Great Western Stage Equipment Company, 817
Holmes Street, Kansas City, Mo.
Lee Lash Studios, 1818 Amsterdam Avenue, New
York City.
TIFFIN SCENIC STUDIOS, Tiffin, O.
Twin City Scenic Company, 2819 Nicollett Avenue,
Minneapolis, Minn.
VOLLAND SCENIC STUDIOS, 3737 Cass Avenue,
St. Louis, Mo.
A
Heaters, Organ
Refer to ORGAN HEATERS
A
Heaters, Ticket Booth
Refer to TICKET BOOTH HEATERS
A
Heating Systems
'T'HERE are a number of types and ar-
rangements of theatre heating sys-
tems, each designed to fit the individual
building. One of the systems is known
as the fuel-to-air method whereby the
transmission of the heating effect from
the fuel is obtained without the inter-
mediate processes of transmission
through piping and radiators. The
volumes of outdoor air entering the sys-
tem are heated quickly and uniformly,
producing comfortable heating and in-
vigorating ventilation in all seasons of
the year. The heating units most gen-
erally used to warm the incoming air
are commonly known as unit heat gen-
erators. More specifically, the operation
of the warming and ventilating is as
follows:
The air is drawn in through a fresh
air shaft into the fan room, passing
through air washers and being thor-
oughly washed and properly humidified.
April 12, 1930
Exhibitors Herald-World,
91
From there by means of large blowers,
it is forced through the generator cham-
bers and properly and scientifically dis-
tributed to the portions of the building
to be heated and ventilated.
The system may be so arranged, that
while the blower unit is in combination
with the heater, it can be run in-
dependently and unrestricted by the
heater, for summer cooling.
The generators are so constructed that
any kind of fuel, including oil or gas,
can be used. The fires are controlled
automatically by means of temperature
control equipment, responding to ther-
mostats placed in the theatre in various
locations. Utmost flexibility is obtain-
able on account of the installation of
these units or separate heat generators.
Equipment of this type is being used
in every class of theatre from the 300-
seat village playhouse to the 5,000-seat
palatial home of the cinema art. On
account of the exceptional flexibility,
convenience, economy of operation, and
perfect results obtained from the use of
any kind of fuel, an owner obtains an
up-to-date heating system as well as a
properly designed ventilating plant for
both winter and summer use. It is said
that the installation cost is low and the
operation is economical in such a sys-
tem.
American Foundry & Furnace Company, 915 E.
Washington Street, Bloomington, 111.
Illinois Engineering Company, Racine Avenue and
21st Street, Chicago, 111.
P. H. McGirl Foundry & Furnace Company, Bloom-
ington, 111.
L. J. Mueller Furnace Company, 197 Reed Street,
Milwaukee, Wis.
New York Blower Company, 3155 Shields Avenue,
Chicago, 111.
B. F. Reynolds Company, 118 W. Ohio Street, Chi-
cago 111.
SUPREME HEATER & VENTILATING COMPANY,
1915 Pine Street, St. Louis, Mo.
Heating Systems, Oil
111 EATING by means of oil is growing
rapidly in popularity among the-
atres. Some of the country’s largest
playhouses are installing oil heating sys-
tems of various makes and types. They
are also to be found in smaller theatres.
Among the advantages claimed for oil
heating is the matter of cleanliness and
subsequent savings in draperies and re-
decorating costs. The operation being
automatic the oil burner requires virtu-
ally no attention, effecting a saving in
janitor service. Another advantage
pointed out is the fact that oil burners
give heat only when needed.
Most oil burners are operated in con-
nection with a thermostat so that when
the temperature falls even one degree
below the desired point the thermostat
establishes connection which starts the
burner again. When the temperature
goes above the desired degree the heat
is automatically shut off.
Caloroil Burner Corporation, 225 W. 34th Street,
New York City.
Hardinge Brothers, Inc., 4147 Ravenswood Avenue,
Chicago, 111.
Rayfield Manufacturing Company, 2559 W. 21st
Street, Chicago, III.
B. F. Reynolds Company, 118 W. Ohio Street, Chi-
cago, 111.
SUPREME HEATER & VENTILATING CORPORA-
TION, 1915 Pine Street, St. Louis, Mo.
C. U. Williams & Sons, Bloomington, 111.
High Intensity Lamps
Refer to LAMPS, HIGH INTENSITY
Holders, Ticket
Refer to TICKET HOLDERS
Hoods, Color
Refer to COLOR HOODS
Horn Lifts and Horn Towers
A HORN lift is an automatically con-
trolled electric driven elevator used
to raise and lower sound horns to their
proper places behind the screen. They
operate on the hydraulic, cable and drum
and screw lift principle, and when the
stage is needed for acts, the lift lowers
the horn down under the stage. The
portion of the stage flooring directly
above the lift is attached to the lift be-
coming a part of it and any stage set
up located over the lift goes up with it
and is ready for use the instant the lift
returns to the low level.
Horn towers are structural steel
towers on which the horns are fastened.
These towers are generally on rubber-
tired, ball bearing casters so that they
may be moved about silently to properly
locate the horns behind the screen. When
the horns are not in use the towers can
be pushed out of the way.
BRUCKNER-MITCHELL, INC., 532-540 W. 22nd
Street, New York City.
GATES RADIO & SUPPLY COMPANY. Quincy, 111.
Littleford Brothers, 501 E. Pearl Street Cincinnati, O.
VALLEN ELECTRICAL COMPANY, 225 Bluff Street,
Akron, O.
A
Incandescent Lamps
Refer to LAMPS, INCANDESCENT
PROJECTION
Insurance, Rain
13AIN insurance offers to exhibitors a
protection against an empty box
office when a storm arises on the day or
evening on which the house has booked
a big picture for which it has paid prob-
ably more than its usual price. Rain
insurance policies are now an established
feature for motion picture houses and
other forms of amusement.
George J. Diener, 175 W. Jackson Boulevard,
Chicago, 111.
JULES JUILLARD & COMPANY, 175 W. Jackson
Blvd., Chicago, 111.
Inter-Communicating Telephones
SYSTEMATIZING of business has re-
^ lieved the individual of much routine
and has increased thereby his efficiency.
In the- systematizing of business the in-
ter-communicating telephone is playing
an important part. In the theatre it
contributes to a smooth functioning or-
ganization. No theatre of consequence
today operates without such a telephone
system.
Acme Electric Construction Company, 407 S. Dearborn
Street, Chicago. 111.
Automatic Electric Company, Inc., 1027 W. Van
Buren Street, Chicago, 111.
S. H. Couch, Inc., Norfolk Downs, Quincy, Mass.
Screw Machine Products Corporation, 1012 Eddy
Street, Providence, R. I.
Stromberg-Carlson Telephone Company, Rochester,
N. Y.
A
Interior Decorations
"INTERIOR decoration of the motion
A picture theatre has developed special-
ists in this important phase of construc-
tion. These companies have made a
thorough study of the type of decorative
scheme best suited for audience appeal.
The originality of theatre decoration
has played no small part in the success
of this form of entertainment for it
takes the public into a new world.
Robert P. Carsen Scenic Studio, 1507 N. Clark Street,
Chicago, 111.
Continental Studios, 100 E. Ohio Street, Chicago, 111.
Eastman Brothers Studios, Inc., 36 W. 46th Street,
New York City.
Interstate Decorating Company, 1458 S. Wabash
Avenue, Chicago, 111.
Manhattan Studios, 134th Street and Park Avenue,
New York City.
Matney Studios, 307 W. 47th Street, New York City.
Michael Angelo Studios, 212 E. Superior Street,
Chicago, 111.
Midwest Engineering & Construction Corporation, 209
S. Third Street, Columbus, O.
W. P. Nelson Company, 614 S. Michigan Avenue,
Chicago, 111.
Novelty Scenic Studios, 340 W. 41st Street, New
York City.
Volland Scenic Studios, 3737 Cass Street, St. Louis,
Mo.
I. Weiss & Sons, 508 W. 43rd Street, New York City.
A
Iron and Bronze Work, Ornamental
Refer to BRONZE AND IRON WORK,
ORNAMENTAL
A
Labels, Film
Refer to GUMMED LABELS
A
Labels, Gummed
Refer to GUMMED LABELS
A
Ladders, Safety
rTHE safety ladder is a safeguard, both
* for the employer and the employe. It
minimizes the risk of accidents and the
possibility of becoming involved in costly
law suits. The safety ladder has the ap-
proval of the Underwriters Laboratories.
Sizes range from 3 feet to 16 feet, and
the list price ranges from $9.50 to $32.
Because of the rigidity of these ladders
they are time savers.
DAYTON SAFETY LADDER COMPANY, 121 W.
Third Street, Cincinnati, O.
THE PATENT SCAFFOLDING COMPANY, 1500
Dayton Street, Chicago, 111.
Quality Intensity
V V
Type FR-6 High Intensity Lamp
Hundreds of Successful Installations Tell
Their Story of the Best Possible Projection at
Lowest Operating Cost.
HALL & CONNOLLY, Inc.
24 Van Dam St., N. Y. C.
92
Better Theatres Section
April 12, 1930
Down went McGinty!
When his ladder slipped and
fell. And sure, ’twasn’t any
joke at all. After that,
McGinty insisted that he
wouldn’t work except from a
Dayton Safety Ladder. Now
he’s working — and all his
work has been fall-less.
McGinty’s satisfied.
The Dayton Safety Ladder
comes in sizes 3 to 16 feet.
Light — made of airplane
spruce; easy to carry — folds
flat; straight'backed. Moder'
ately priced.
Type “B” Dayton Ladder —
smaller, populanpriced, a real
safety ladder.
Write Dept. BT-4 for
complete information
The Dayton Safety Ladder
Company
121-123 West Third St.
Cincinnati, Ohio
DAYTON
Safety Ladder
( Patented )
Stock carried by Pacific Coast representative ,
Bullard-Davis , Inc., Los Angeles and San Fran-
cisco, and by 160 other distributors from coast
Lamp Coloring
TAMP dips or lamp colorings are manu-
factured by numerous companies,
and can be obtained in either the clear
color or in a transluscent shade.
There are three types of coloring. One
type is for a temporary dip where the
color is to be changed often. For such
changes, incidentally a color remover can
be purchased.
The next type is the color used for
dipping lamps which it is desired to
color for permanent inside use. This
color should not be used for outside
lighting as it will not withstand the
elements.
The third type is the outside coloring.
This is for use on lamps used for light-
ing electric signs, marquises and other
outside lighting. It is a very quickly
drying color, taking from three to four
minutes to dry. Lamp dip coloring sells
for $1.50 per pint and up.
Brunner Chemical Works, 217 E. Third Street, Cin-
cinnati, O.
E. E. Fulton Company, 1018 S. Wabash Avenue,
Chicago, 111.
HEWES-GOTHAM COMPANY, 520 W. 47th Street,
New York, N. Y.
KUEGL BROTHERS, 321 W. 50th Street, New
York City.
Rosco Laboratories. 367 Hudson Avenue, Brooklyn,
N. Y.
Lamps, Decorative •
'THE various lamp manufacturers offer
1 a number of decorative lamps. There
are two types of flame shaped lamps
used on fixtures with imitation candles
and on standing candelabra. They are
made in standard base and in cande-
labra or minature base, and may be had
in frost or sprayed colors — blue and red
— flame tint — -amber or canary.
Also considered as decorative lamps
are the standard globular and pear
shaped lamps, which are sprayed in
colors as mentioned above.
Art Lamp Manufacturing Company, 1433 S. Wabash
Avenue, Chicago, 111.
Henkel & Beet, 431 N. Michigan Avenue, Chicago. III.
Metalarts Studios, 451 E. Ohio Street, Chicago, III.
Albert Pick-Barth Company, Inc., 1200 W. 35th
Street. Chicago, 111., and 34 Cooper Square, New
York City.
Rialto Import Corporation, 135 W. 44th Street. New
York City. A
Lamps, High Intensity
IT is very encouraging, indeed, to note
the many recent improvements in the
high intensity lamp for moving picture
projection.
With playhouses of ever increasing
seating capacity and consequent increase
of projection range or “throw,” the high
intensity lamp has rapidly become a
necessity with very few alternatives for
light source in the larger houses.
The high intensity lamp, just a few
years ago, while considered a necessity
in the larger houses, was also looked upon
as a rather troublesome piece of appar-
atus to be gotten along with because
there was nothing else that could serve
its purpose. But today the high intensity
lamp has been perfected in such meas-
ure that it is no longer troublesome or
intricate from an operating standpoint,
and gives satisfactory results.
Ashcraft Automatic Arc Company, 4214 Santa Monica
Boulevard, Los Angeles, Cal.
HALL & CONNOLLY, INC., 24 Van Dam Street,
New York City.
J. H. Hallberg, 29 W. 57th Street, New York City.
Perfex Electric Company, 124 Southard Avenue,
Toledo, O.
Lamps, Incandescent, Projection
rTHIS term may be confusing as there
1 are lamps for motion picture projection
as well as lamps for spotlight, search-
light, floodlight, and stereopticon pro-
jection. Some are quite different, and
each should be used in the service it is
designed for.
There are two lamps made especially
for theatre projection with professional
apparatus. The 900 watt, 30 ampere,
30 volt lamp and the 600 watt, 20 am-
pere, 30 volt lamp. They cannot be used
on the ordinary lighting circuit without
a regulator or transformer to change
the current to the correct amperage and
voltage.
For portable projectors such as are
generally classed as “amateur” there are
several types of projection lamps in very
wide use. There are the 50, 100 and 200
watt lamps for use on 115 volt circuits
and the 200 and 250 watt, 50 volt lamps
which are operated with a regulator.
All of these lamps are designed to
project the most possible light on the
screen. The 900 watt lamp produces
enough light to work efficiently on
throws up to 100 feet. The 600 watt
lamp is used for throws shorter than 80
feet. The other lamps are for short
throw work, generally with 16-mm. film.
Other lamps designed for spotlight
service can be had in wattages of from
100 watts to 10,000 watts for use on 115
volt lines. The 100 and 200 watt sizes
are all standard and are carried in stock.
There is a standard lamp of 1,000 watts
for use on 115 volt lines for motion pic-
ture projection. It is not, however, as
efficient as the 30 volt type for motion
picture work and is generally used for
non-theatrical service.
Edison Lamp Works, General Electric Company,
Harrison, N. J.
National Lamp Works, Nela Park, Cleveland, O.
Westinghouse Lamp Company, 150 Broadway, New
York City.
▲
Lamps, Mazda
'THE use of the Mazda lamp has
1 broadened in recent years, and today
these lamps are used in projectors in the
theatres and on stages of the studios.
It has been said, and perhaps rightly,
that light sells the show. Especially is
this true in the cities where scores of
theatres are vying with each other for
patronage. In the display signs, in the
strip signs, in the marquise, in the lobby
and in the theatre proper, the Mazda
lamp has made the White Way, whether
in the metropolitan centers or in the
small towns, whiter. It is being used in
the studio as well as theatre. Durable
colored lamps may now be purchased
with coloring on the inside, permitting
the lamps to be washed.
Edison. Lamp Works, General Electric Company,
Harrison, N. J.
General Electric Company, 1 River Road, Schenec-
tady, N. Y.
National Lamp Works, Nela Park, Cleveland, O.
Westinghouse Lamp Company, 150 Broadway. New
York City.
▲
Lamps, Reflector Arc
4 carbon arc lamp for motion picture
^ projection using a reflector for pro-
jecting the light through the aperture of
the picture machine.
April 12, 1930
Exhibitors Herald-World
93
The complete lamp contains as a part
of the unit an automatic arc control ad-
justed to operate at a variance of a frac-
tion of a volt at the arc. The advantage
of the reflecting arc lamp is that it will
operate at from 20 to 25 per cent of the
electrical current necessary to operate
the old style arc lamp. The carbons
used are much smaller in size making
an additional saving. The reflector arc
is now accepted as a necessity by pro-
gressive exhibitors, because, in addition
to saving electric current, it produces a
flat even field of bright crisp white light
which is very desirable in motion picture
projection. Prices range from around
$125 to $550.
Rrenkert Light Projection Company, 7348 St. Aubin
& Grand Boulevard, Detroit, Mich.
L. J. Gardiner Company, 935 W. Goodale Boulevard.
Columbus, O.
HALL & CONNOLLY, INC., 24 Van Dam Street,
New York City.
J. H. Hallberg, 29 W. 57th Street, New York City.
KLIEGL BROTHERS, 321 W. 50th Street, New York
City.
The Lit-War Company, Wellston, O.
The J. E. McAuley Manufacturing Company, 554 W.
Adams Street, Chicago, III.
Morelite Company, Inc., 600 W. 57th Street, New
York City.
Perfex Electric Company, 125 Southard Avenue,
Toledo, O.
W. G. Preddey, 187 Golden Gate Avenue, San Fran-
cisco. Cal.
STRONG ELECTRIC CORPORATION, 2501 La
Grange Street, Toledo, O.
Lantern Slides
Refer to SLIDES
Lenses
t'OR motion picture theatre service
A there are projection lenses and con-
densing lenses. The latter are also used
in projection but are placed in the lamp-
house and condense the rays to a spot
on the aperture. Projection lenses are
objective lenses placed in the projector
head.
The prime requirement of a projection
lens is to give a bright, well defined pic-
ture on the screen without any distortion
or color rays. These lenses are made in
four sizes: Eighth, quarter, half and
three quarters (diameters, respectively,
of 1 11/16, 1 5/16, 2 25/32 and 3 1/4
inches) .
The one-eighth and one-quarter sizes
are furnished in equivalent focii of two
inches E. F., to eight inches E. F. The
half-size is furnished in equivalent focii
of four and a half inches E. F. to ten
inches E. F., and the three-quarters in
equivalent focii of from six inches E. F.
to ten inches E. F. There is also pro-
curable a bifocal projection lens with a
range of from one half to three quarters
of an inch in focal length, designed to
eliminate the change of lenses in shift-
ing operation from sound to silent films,
and vice versa. All the sizes named are
standard. Focal lengths are determined
by the length size of the picture desired.
Prices range from $10 to $150.
BAUSCH & LQMB OPTICAL COMPANY, Rochester,
N. Y.
G. P. Georz American Optical Company, 317 E. 34th
Street, New York City.
ILEX OPTICAL MFG. COMPANY, 726 Portland
Avenue, Rochester, N. Y.
Jones & Hewitt Company, 2-4 Gordon Street, Boston,
30, Mass.
Kollmorgen Optical Corporation, 35 Steuben Street,
Brooklyn. N. Y.
PROJECTION OPTICS COMPANY, INC., 203 State
Street, Rochester, N. Y.
Seebold Invisible Camera Corporation, 739 Clinton
Avenue South, Rochester, N. Y.
Semon Bache & Company, 636 Greenwich Street, New
York City.
Spencer Lens Company, 442 Niagara Street, Buffalo.
N. Y.
Sussfield, Lorsch & Schimmel, 153 W. 53rd Street,
New York City.
Lifts and Elevators for Orchestra, Organ,
Stage and Horns
T IT/ ITH the advance in showmanship
many new types of equipment have
become factors in motion picture presen-
tation and its supplementary entertain-
ment. Not the least of these new factors
are the lifts and elevators which play
such an important part in the success of
programs today. The modern theatre
has this equipment.
Acme Stage Equipment Company, 191 Lafayette
Street, New York City.
BRUCKNER-MITCHELL, INC., 532-540 W. 22nd
Street, New York City.
PETER CLARK, INC., 544 \Y. 30th Street, New
York City.
Gallagher Orchestra Equipment Company, 616 Elm
Street, Chicago, 111.
Lighting Control Equipment
'T'HE modern theatre, with a well
* balanced and effective lighting sys-
tem, has made many demands on the
manufacturers of lighting control equip-
ment. Elaborate color effects must be
possible and to change the lighting and
gradually merge the light from one color
to another without attracting the audi-
ences a very flexible control system is
required. Even the small control sys-
tems permit the operator to produce hun-
dreds of color shades. Generally each
color group has its own master control
which is cross-interlocked with the
ground master wheel device. Efficient
control systems are available for every
size house, no matter how small or how
large.
FRANK ADAM ELECTRIC COMPANY, 3650 Wind-
sor Avenue, St. Louis, Mo.
HUB ELECTRIC COMPANY, 2225 W. Grand Ave-
nue, Chicago, III.
Major Equipment Company, 4603 Fullerton Avenue,
Chicago, 111.
Ward Leonard Electric Company, 37 South Street,
Mt. Vernon, N. Y.
WESTINGHOUSE ELECTRIC & MANUFACTURING
COMPANY', East Pittsburgh, Pa.
Lighting Fixtures and Decorative Lighting
W HILE lighting fixtures constitute
one of the outstanding features of
the theatre today their style and appli-
cation are obviously best determined by
the individual treatment of the theatre
and its requirements. It is significant,
however, that a number of leading manu-
facturers have established special de-
partments to give time and attention to
the subject of theatre lighting and fix-
tures. Prices range from $7.50 up.
E. C. Adam Company, 902 Pine Street, St. Louis. Mo
Art Lamp Manufacturing Company, 1433 S. Wabash
Avenue, Chicago, III.
Art Metal Manufacturing Company, 1921 E. 61st
Street, Cleveland, O.
Claud Neon Lights, Inc., 50 E. 42nd Street, New
York City.
Curtis Lighting Company, Inc., 1119 W. Jackson
Boulevard, Chicago, 111.
I. P. Frink, Inc., 239 Tenth Avenue, New York City.
The Edwin F. Guth Company, 2615 Washington
Street, St. Louis, Mo.
Henkel & Best, 431 N. Michigan Avenue, Chicago, 111.
HUB ELECTRIC COMPANY, 2219 W. Grand Avenue,
Chicago, 111.
KLIEGL BROTHERS, 321 W. 50th Street, New York
City.
Mandel Brothers, Inc., State and Madison Streets,
Chicago, 111.
Metalarts Studios, 451 E. Ohio Street, Chicago, 111.
Metal Craftsman Company, 27 E. 22nd Street, New
York City.
Morelite Lamp Company, 600 W. 57th Street, New
York City.
The Perfec Lite Company, 1457 E. 40th Street,
Cleveland, O.
Victor S. Pearlman Company, 535 S. Wabash Avenue,
Chicago, 111.
“Gold Medal”
SAFETY
PLATFORM LADDER
EXTRA CONVENIENCE,
LASTING STABILITY 8c
MAXIMUM SAFETY . . .
FOR such daily jobs as changing electric signs — -
For the occasional tasks of cleaning and rigging
back stage — For a great range of maintenance work all
over the theater, this unusual ladder is ideal.
Some of the features: Broad enclosed platform.
Hardwood top slotted for tools. Rigid back with rungs
for a helper to mount. Exceptionally light for its
strength. Aeroplane spruce, reinforced with steel —
cadmium plated. Sizes 5 ft. to 20 ft.
Your Mill Supplies Jobber has it
Or , write us for details
THE PATENT SCAFFOLDING CO.
Chicago, 1550 Dayton St.
Boston, 49 Ellery St.
Atlanta, 44 Haynes St., N.W.
Philadelphia, 2835 Bridge St.
St. Louis, 6168 Baitmer Ave.
San Francisco 270 13th St.
Pittsburgh, 1252 Voskamp St.,
N. S.
L. I. City. N. Y., 3821
Sherman St.
94
Better Theatres Section
April 12, 1930
I
vfKj
s
ifl
Hr
■
K,'
j !
§p
The Bifocal f 2.5
Super-Lite Lens
THIS new convertible Projection Lens
is now in use in a great many of the
Leading Theatres of the country due to
the fact that it meets all the requirements
presented with the use of both Sound and
Silent Film, without changing the Pro-
jection Lens in the machine.
The manner in which the sound pic-
ture is shifted and centered on the screen
is just another quality of this wonderful
product. _
PROJECTION OPTICS CO., INC.
330 Lyell Ave.
ROCHESTER, N. Y., U. S. A.
-Rialto Import Corporation, 135 W. 44th Street, New
York City.
Shapiro & Arnson, 20 Warren Street, New York City.
The Voigt Company, 1743 N. 12th Street, Phila-
delphia, Pa.
Lighting, Flood
Refer to FLOOD LIGHTING
A
Lighting, Stage, Equipment
Refer to STAGE LIGHTING
EQUIPMENT
A
Lighting and Power Plants
EMERGENCY lighting plants are
^ equipment designed to furnish power
for supplying illumination and operating
the show in the event of a failure of the
local power supply. It is said that the
financial loss suffered by admissions re-
turned by a theatre through only one
power failure a year would more than
compensate for the cost of equipment of
this type. In addition to financial loss,
a power failure during a performance
frequently results in loss of life and
property through the resultant panic.
Emergency lighting plants are made
in several types such as the gasoline
engine type, water turbine type, motor
generator and battery type. In the case
of the motor generator type several
•sources of power are provided to meet
every contingency, which, together, form
an interlocking type of protection.
The first source of power for the
emergency lights of the theatre is the
regular power supply, either from cen-
tral station lines or from private gen-
erating plant. In the case of the private
electric plant, if it is automatically oper-
ated, it can be so installed with an auto-
matic transfer switch that the instant
the regular supply of current fails, the
private electric plant is automatically
started. The electric plant then supplies
the electrical needs of the theatre to the
extent of its capacity. This it continues
to do for as long as the regular supply
is shut off. When this service is again
resumed, the plant automatically stops.
The second source for the emergency,
exit or hazard line circuits, is a special
heavy duty glass jar storage battery,
which is automatically kept charged by
a motor generator set or rectifier. The
capacity of the plant depends upon the
total necessary load and the length of
time protection is desired. The normal
alternating current is fed through the
transfer switch direct to the lighting
lines and in the event of power failure,
the batteries to the lighting lines. The
batteries then supply the necessary
power until the normal service is re-
sumed, or until the batteries are dis-
charged.
In some states the emergency, exit
and hazard light circuits must be of a
lower voltage than that of the normal
power supply lines. In such cases, a
transformer is used to step-down the
supply line voltage to that of the emer-
gency circuit voltage.
The third source of supply for the
emergency circuits is the motor gen-
erator set itself. In case the A. C. trans-
former circuit, which normally feeds the
32-volt lights, should fail the motor gen-
erator set is operated from the main
power supply line and connected to the
emergency exit light circuits through
the battery circuit. The battery will
carry the lights only as long as neces-
sary to start the motor generator set.
After the motor generator is started the
battery floats on the line.
The heavy-duty storage battery is
kept continuously charged by means of
a motor generator set, which is operated
from the regular power lines, on an in-
dividual circuit separate from the mer-
gency circuits.
Enslen Hydro & Electric Co., Inc., 1600 Broadway,
New York City.
Fairbanks, Morse & Company, Beloit, Wis.
Kohler Company, Kohler, Wis.
ROTH BROTHERS, 1400 W. Adams Street, Chicago,
111.
Universal Motor Company, Oshkosh, Wis.
Weir-Kilby Corporation, Station H, Cincinnati, O.
WESTINGHOUSE ELECTRIC & MANUFACTURING
COMPANY, East Pittsburgh, Pa.
Lights, Aisle
Refer to AISLE LIGHTS
Lights, Exit
Refer to EXIT LIGHT SIGNS
Lights, Snot
AR.E made in arc and incandescent
types for use on stage — in the booth
— in cove lighting, and for head spotting.
Most spotlights on the market can be
used for spot lighting and for full flood.
The arc types are made in sizes of 3
ampere up to 150 ampere. They come
complete with stand and attachment cord
and connecter. Within the last year, the
high intensity spot has appeared. It
is an adaptation of the high intensity
lamp to spot and flood-lighting.
The incandescent spotlights are in
sizes of from 250 watt to 2,000 watt.
The sizes usually used are 250, 400, 500
and 1,000 watt.
The small head spots of 250 watts are
used for cove lighting or spotting the
head of a singer or organist. The in-
candescent spotlights come either with
floor standard or pipe hangers for bor-
der lighting batons.
In stage work spotlights are fre-
quently banked one above the other on
a stand and used for floodlighting from
the wings. Prices range from $12 to
$500.
FRANK ADAM ELECTRIC COMPANY, 3650 Windsor
Avenue, St. Louis, Mo.
BELSON MANUFACTURING COMPANY, 800 Sibley
Street, Chicago, 111.
BEST DEVICES COMPANY, Filin Building, Cleve-
land, O.
Brenkert Light Projector Company, 7348 St. Aubin
Avenue, Detroit, Mich.
CHICAGO CINEMA EQUIPMENT COMPANY, 1736-
1754 N. Springfield Avenue, Chicago, 111.
HALL & CONNOLLY, INC., 24 Van Dam Street,
New York City.
HUB ELECTRIC COMPANY, 2225 W. Grand Ave-
nue, Chicago, 111.
KLIEGL BROTHERS, 321 W. 50th St., New York
City.
Major Equipment Company, 4063 Fullerton Avenue,
Chicago, 111.
Milwauke Electric Switchboard Company, 156 Clinton
Street, Milwaukee, Wis.
W. G. Preddey, 188 Golden Gate Avenue, San Fran-
cisco, Cal.
Reflector & Illuminating Company, 1417 W. Jackson
Boulevard, Chicago, 111.
Twin City Scenic Company, 2819 Nicollett Avenue,
Minneapolis, Minn.
Westinghouse Lamp Company, 150 Broadway, New
York City.
Wm. Wurdaek Electric Manufacturing Company, 4444
Clayton Avenue, St. Louis, Mo.
Liquid Soap
Refer to SANITARY SPECIALTIES
April 12, 1930
Exhibitors Herald-World
95
Lithographers
rT'HIS is the show business. The one
sheet, three-sheet and 24-sheet are
business pullers. They lend a splash to
outdoor and lobby board advertising. In
having special lithographic work done
on special attractions theatre men gen-
erally prefer the block letter type
because of the greater speed in produc-
tion. In outstanding instances exhib-
itors have billed a show with 48 sheets.
The cost of special lithographic work
depends upon volume.
Block posters adapted from suitable
designs are very striking and used ex-
tensively. One-sheets, three-sheets and
six-sheets, used liberally both in and
outside of the lobby, and 24-sheets on
billboards, provide the box office with a
constant drawing power.
R. R. Donnelley & Sons Company, 731 Plymouth
Court, Chicago, Til.
Morgan Lithographing Company, E. 17th and Payne
Avenue, Cleveland, O.
The U. S. Printing & Lithograph Company, 407 First
National Bank Building, Cincinnati, O.
But ....
before buying
those new lamps,
so essential to the
proper projection
of talking pictures
today, consult the
man in your or-
ganization best in-
formed on efficient
equipment — your
projectionist. He's
sure to recommend
Lobby Gazing Balls
Refer to GAZING BALLS
A
STRONG
Lobby Decorations
Refer to INTERIOR DECORATION
AUTOMATIC REFLECTOR ARC LAMPS
Lobby Display
AN attractive lobby is a boon to busi-
ness. To conform to the beauty in
lobby decoration, colorful and attractive
lobby displays have been created. Auto-
matic poster displays in polished bronze
are constructed for convenient display
of standard stills and photographs, fea-
turing current and coming attractions.
Art glass today is advantageously used,
making a striking and effective display.
Many artistic endeavors have been di-
rected toward the lobby with the result
that today few shoddy lobbies greet the
patron.
Adswin Corporation, 727 Seventh Avenue, New York
City.
Davis Bulletin Company, Lock Street, Buffalo, N. Y.
Joseph S. Arvid Company, Inc., 1440 Broadway,
New York City.
A
Lobby Display Frames
TOBBY advertising is an obviously ef-
fective business stimulant and in this
connection the use of lobby display
frames easily ranks first in importance.
With the effective display frames now
available it is possible not only to obtain
a maximum advertising value from their
use but also to add materially to the
appearance of the lobby. The front of
the theatre may now be “dressed up”
in excellent fashion with these frames.
In the case of new theatres it is com-
mon practice to design lobby frames in
conformity with the architectural style
of the house.
Artistic lobby display frames are now
available which contain mirrors in the
center with space for lithographs on
either side. • Or, display frames in the
form of corner cases may be advanta-
geously used. Literature on corner cases
is visible from both the lobby and street
sides. Lobby display frames of brass
with finishes such as statuary bronze,
verde antique, brushed brass, oxidized
brass, gun metal, dull copper, have the
advantage of requiring no polishing.
For Sole by
Trustworthy Independent Supply Dealers Everywhere
THE STRONG ELECTRIC CORP.
2501 Lagrange Street Toledo, Ohio
Export Office— 44 Whitehall St., New York, N. Y.
CINEPHOR Lenses
Made by
AMERICA’S LEADING
OPTICAL INSTITUTION
STARTING in Bausch & Lomb’s own optical glass plant, the largest in
America, every operation in the manufacture of Cinephor Lenses is con-
trolled by experts working to the most exacting standards of precision.
As a result Cinephor Projection Lenses give remarkable flatness of
field, maximum contrast between black and white, brilliant illumination and
critical definition. « » Write for complete literature.
BAUSCH & LOMB OPTICAL CO.
679 St. Paul Street Rochester, N. Y.
96
Better Theatres Section
April 12, 1930
The Lens that puts perfection in Projection
Ilex F:2.5 Dual Focus
Projection Lens
Permits instant changeover from disc to sound film
or vice versa maintaining the same size screen
covering.
No readjustments. Remains in sharp focus in both
positions.
And withal, the Ilex superior optical qualities re-
tained, assuring greatest possible brilliancy and
sharpness.
A demonstration will prove its indispensability.
List your name now with your supply
house for an early demonstration, or
write us for details.
ILEX OPTICAL COMPANY
Rochester, N. Y.
Established 1910
Overcrowding of the lobby with dis-
play frames produces a detrimental
effect and for this reason it is necessary
that good judgment and care be exer-
cised not only in the selection of the
frames but in their placing as well.
Working from blue prints or an accurate
diagram enables manufacturers to sug-
gest effective and harmonious arrange-
ments for equipping the lobby with a
display frame scheme.
The Arkay Sign Company. Inc., 421 Film Exchange
Building, Cleveland. O.
Joseph S. Arvid Company, Inc., 1440 Broadway, New
York City.
Bilt Rite Manufacturing Company, 447 N. Wood
Street, Chicago, 111.
Libman-Spanjer Corporation, 1600 Broadway, New
York City.
Newman Manufacturing Company, Norwood Station,
Cincinnati. O.
Edward G. Reinhardt Manufacturing Company, 110
E. Second Street, Cincinnati, Ohio.
Reuben Studios, 812 Prospect Avenue, Cleveland, O.
Lobby Furniture
Refer to FURNITURE, THEATRE
A
Locks, Panic Bolts
Refer to BOLTS, PANIC
A
Luminous Paints
TUMINOUS paints are being used more
and more in theatrical production
work. The sets and costumes may be so
covered with this material that their col-
oring is different under different tones
of light, or certain sections may be in-
visible altogether until acted upon by
certain classes of light vibrations. A
method which came into use during 1929
employs the ultra violet ray, acting upon
certain fluorescent materials. These ma-
terials are substances, the atomic struc-
ture of which is such that instead of
absorbing short wave lengths, they re-
ceive them and throw them back as
longer waves, the colors of the waves
(the colors beheld by the observer) de-
pending on the wave lengths.
A. Strobl, 101 W. 41st Street, New York City.
Luminous Signs
Refer to SIGNS, DIRECTIONAL
A
Machines, Pop Corn
Refer to POP CORN MACHINES
A
Machines, Tickets
A MOTOR driven device for dispensing
^ tickets which are automatically reg-
istered as to the number of each de-
nomination sold. These machines are
made in two unit, three unit, four unit
and five unit sizes. A two unit will dis-
pense two tickets of different denomina-
tions such as children and adults. Each
unit is controlled by a series of five but-
tons, making it possible to sell from one
to five tickets. Prices range from $275
to $450.
ARCUS TICKET COMPANY, 348 N. Ashland
Avenue, Chicago, 111.
AUTOMATIC TICKET REGISTER COMPANY, 245
Fifth Avenue, New York City.
Globe Ticket Company, 112 N. 12th Street, Phila-
delphia, Pa.
O. B. McClintock Company, 139 Lyndale Avenue,
North, Minneapolis. Minn.
Mid-West Ticket & Supply Company, 910 S. Michigan
Avenue, Chicago, 111.
National Electric Ticket Register Company, 1806
Kienlen Avenue, St. Louis. Mo.
Simplex Ticket Company, 3120 W. Grand Avenue,
Chicago, 111.
U. S. Ticket Company, Fort Smith, Ark.
World Ticket & Supply Company, 1600 Broadway,
New York City.
▲
Marble, Natural
jy/JARBLE, both in exterior and in-
terior construction, lends a stately
appearance to the theatre. It is a sub-
stantial and everlasting material, and
has been found appropriate for grand
stairways, colonnades and such other
features of the interior coming within
the range of vision of the patron as he
enters the theatre.
Appalachian Marble Company, Knoxville, Tenn.
Carthage Marble Company, Carthage, Mo.
Chicago Panelstone Company, 2456 W. George Street.
Chicago, 111.
The Georgia Marble Company, Tate, Ga.
Vermont Marble Company, 101 Park Avenue, New
York City.
A
Marquise
Refer to CANOPIES, THEATRE
Theatre for industrial motion pictures. Ballroom of the nezv municipal auditorium,
Atlantic City, N. J arranged as a theatre, which is to be operated by Pathe Exchange,
Inc., to show films depicting America at work. It seats 5,000.
April 12, 1930
Exhibitors Herald-World
97
Mats, Runners
VS a protection to carpets and as a
^ means of keeping the theatre clean
during bad weather mats and runners
are used in theatre lobbies and aisles.
Leather mats are most common in lob-
bies, having a mesh for dirt and slush
to drop through. The irregular features
of the leather mat surface prevent
slipping.
Runners for aisles and foyer are us-
ually made of a hard material and are
laid over carpets as a protection.
Wear Proof Mat Company, 215G Fulton Street. Chi-
cago, 111.
Mazda Lamps
Refer to LAMPS, MAZDA
A
Mazda Regulators
'T'HIS is an electrical device for chang-
4 ing 110 volt or 220 volt current to
30 volt, 30 amperes current for use with
900 watt incandescent projection lamps.
THE GARVER ELECTRIC CO., Union City, Ind.
J. H. Hallberg, 29 W. 57th Street, New York City.
Motion Picture Cable
Refer to CABLE, MOTION PICTURE
A
Motor Generators
Refer to GENERATORS, MOTOR
Motors, Electric
JT is not a question of “whether the
wheels go around” in the theatre of
today but, rather, how they go around.
Electric motor development has kept
pace with the rapid strides made in
other fields of the technical side of ex-
hibition. With sound equipment the
motor plays an increasingly important
part in theatre operation.
Baldor Electric Company, 4351-55 Duncan Street. St.
Louis, Mo.
GENERAL ELECTRIC COMPANY, 1 River Road,
Schenectady, N. Y.
Continental Electric Company, 325 Ferry Street,
Newark, N. J.
The Ideal Electric & Manufacturing Company, Mans-
field, O.
Fidelity Electric Company, Lancaster, Pa.
Hobart Brothers Company, 113 W. Water Street,
Troy, O.
Master Electric Company, Dayton, O.
Robbins & Meyers Company, Springfield, O.
The Wigginton Company, 436 N. Church Street,
Kalamazoo, Mich.
A
Motors, Phonograph
Refer to PHONOGRAPH MOTORS
A
Motors, Projector
IVfOTORS for projection machines are
usually 110 volts, 25 to 60 cycles
and of 1/10, 1/8 or 1/6 horse power.
They may be obtained with variable
speed adjustments giving a range of
speed of from 150 r.p.m. to 4,000 r.p.m.
Bodine Electric Company, 2254 W. Ohio Street,
Chicago, 111.
Fidelity Electric Company, 331 N. Arch Street, Lan-
caster, Pa.
▲
Music and Sound Reproducing Devices
MUSIC and sound reproducing devices
are of two types, synchronous and
non-synchronous. The latter use phono-
graph records, which are cued to the
picture. The majority of these ma-
chines, which have from two to four
discs for the records, are operated from
the pit or other location in view of the
screen. The synchronous type, however,
is operated from the projection booth,
employing disc records or film recordings
made in conjunction with the picture.
Consult Us Before Remodeling
If you are planning on remodeling your theatre, why not include a com-
plete and up-to-the-minute lighting system controlled by an efficient Hub
stage switchboard?
While making other changes, it will be a comparatively simple operation
to install a Hub switchboard — complete with footlights for vaudeville and
stage presentations, spot-lights, colored lights for auditorium, and any
other specifications you might have in mind.
We will gladly give you the full benefit of our extensive experience with-
out any obligation on your part. We have designed switchboards and
lighting systems for every size theatre from the largest to the smallest.
Sound
Reproduction
Equipment
Footlights
Borderlights
Stage Pockets
Cove Lighting
Emergency and Exit
Lighting Units
Complete Theatre Lighting Equipment
Factory and General Offices
2219-2225 West Grand Avenue
Telephone Seeley 6440-1-2-3
Chicago
Branch Offices in New York ,
Toledo , Milwaukee , Minneapolis
Exit Signs
Spotlights
Service Boards
Panelboards
Usher Signals
Directional Signs
Flood Lights
Mobile Flood Light-
ing Equipment
Non-synchronous instruments range in
price from $275 up. The price range
of synchronous equipment is quite wide,
but may be said to be roughly from sev-
eral hundred dollars to $10,000.
AMPLION RADIO CORPORATION, 133 W. 21st
Street, New York City.
Auditone Company, 23-27 S. Jefferson Street, Chicago.
111.
BESTONE, INCORPORATED, 1514 Davenport Street,
Omaha, Neb.
R. S. Burt Scientific Laboratories, 900-04 E. Cali-
fornia Street, Pasadena, Cal.
Carter Sound Equipment Company, 1820 N. Lawn-
dale Avenue, Chicago, 111.
CLYNE ENGINEERING COMPANY, 3500 Easton
Avenue, St. Louis, Mo.
Deea Disc Company, Waynesboro. Pa.
THE DISC-O-PHONE COMPANY, Florala, Ala.
Duofone, Inc., 2589 E. Jefferson Street, Detroit, Mich.
W. M. Dutton & Sons Company, 10th and Douglas
Streets, Omaha, Neb.
ELEC-TRO-FONE CORPORATION, 2490 University
Avenue, St. Paul, Minn.
ELECTRICAL RESEARCH PRODUCTS, INC., 250
W. 57th Street, New York City.
Fect-A-Tone, 1506 E. Lake Street, Minneapolis, Minn.
FOTO-VOICE COMPANY, 817-819 Granby Street,
Norfolk, Va.
Film Sound Corporation, 1825 E. 18th Street, Cleve-
land, O.
THE FILM SPEAKER COMPANY, 1305 N. Hudson
Street, Oklahoma City, Okla.
GATES RADIO & SUPPLY COMPANY, Quincy, 111.
GENERAL TALKING PICTURES CORPORATION,
218 W. 42nd Street, New York City.
Good-All Electric Manufacturing Company, Ogallala,
Neb.
Great Western Theatre Equipment Company, 2321
Second Avenue, Seattle, Wash.
Gries Reproducer Corporation. 459-485 E. 133rd
Street, New York City.
Jones & Justice Company, Beaver Crossing, Neb.
The D. R. Kautz Company, 2115 Madison Avenue,
Norwood, O.
Lifetone Company, Oregon, 111.
The Link Company, Inc., Binghamton, N. Y.
The Marathon Electric Manufacturing Company,
Wausau, Wis.
MELLAPHONE CORPORATION, Kcith-Albee The-
atre Building, Rochester, N. Y.
MILLS NOVELTY COMPANY, 4110 Fullerton
Avenue, Chicago, III.
MOVIE-PHONE CORPORATION, 724 S. Wabash
Avenue, Chicago, 111.
The Multiphone Company, 1199 Delaware Avenue,
Detroit, Mich.
98
Better Theatres Section
April 12, 1930
The National Machine Company LeMars, la.
NATIONAL MOTION-AD COMPANY, 2448-59 Prairie
Avenue, Chicago, 111.
The Natural Voice Amplifying System. 1418 Walnut
Street, Philadelphia, Pa.
NORTH AMERICAN SOUND & TALKING PICTURE
EQUIPMENT CORPORATION, 729 Seventh Ave-
nue, New York City.
OLIVER MANUFACTURING COMPANY, 1705 E.
21st Street, Cleveland, O.
THE ORCHESTRAPHONE COMPANY, 1154 W.
Austin Street, Chicago, 111.
The Orchestraphone Company, 1154 W. Austin Street,
Chicago, III.
The Orchestraphone Company, 42 W. 18th Street,
New York, N. Y.
The Oro-Tone Company, 1010 George Street, Chi-
cago, 111.
PACENT REPRODUCER CORPORATION, 250 W.
39th Street, New York City.
Paratone Picture Distributing Company, 190G S. Ver-
mont, Los Angeles, Cal.
Peerless Sound Equipment Company, 627 Iron
Avenue, Dover. O.
The Phototone Company, North Vernon, Ind.
Picturfone Corporation, 404-10 N. Main Street, Lima,
O.
POWERS-CINEPHONE EQUIPMENT CORPORA-
TION, 723 Seventh Avenue, New York City.
Walter G. Preddey, 188 Golden Gate Avenue, San
Francisco, Cal.
RCA PHOTOPHONE, INC., 411 Fifth Avenue, New
York City.
Radio Industries of Canada, Ltd., 120 Fort Street,
Winnipeg, Manitoba.
RADIOTONE PICTURES CORPORATION, 729
Seventh Avenue, New York City.
Recording Laboratories of America, 216 E. 38th
Street, New York City.
Reynolds Synchronizer, Family theatre. Grand
Rapids, Mich.
Simplimus. Inc., 37 Winchester Avenue, Boston, Mass.
Sonora-Bristolphone, 50 W. 57th Street, New York
City.
The Synehrophone Company, 47 Church Street,
Boston, Mass.
The Syncrotone Company, 30-32 E. Superior Street,
Duluth, Minn.
The Talk-a-Phone Company, Inc., 915 Grand Avenue,
Des Moines, la.
Talking Pictures Equipment Corporation, Film Build-
ing, Omaha, Neb.
Theatre Sound Products Company, 1207 Terminal
Sales building, Portland, Ore.
Ultraphone, Inc., 500 Film Exchange Building.
Minneapolis, Minn.
UNIVERSAL FILM SCREENING COMPANY, 3318
Olive Street, St. Louis, Mo.
Universal Sound System, Inc., 13th and Cherry
Streets. Philadelphia, Pa.
VITADISC COMPANY, 92 Mortimer Street, Roch-
ester, N. Y.
WEBER MACHINE CORPORATION, 59 Rutter
Street, Rochester, N. Y.
WESTERN ELECTRIC COMPANY, 250 W. 57th
Street, New York City.
Music Publishers
APPRECIATING the important part
^ played by music in the theatre sev-
eral companies have recently compiled
special music for the guidance and as-
sistance of theatre organists and orches-
tras. Twelve compositions have already
been issued by a company headed by
Henry Waterson and it is planned by
this organization to issue subsequent
numbers at regular intervals for theatre
orchestras. In this music and orchestral
arrangement has been so scored that the
numbers can be played with maximum
effect by any combination of instru-
ments, large and small.
Special books of organ music have also
recently been available. These comprise
classic, modern, characteristic, marches,
opera selections and sacred numbers,
making a valuable addition to every or-
ganist’s library.
D. Appleton & Company, 35 West 32nd Street, New
York City.
Irving Berlin, Inc., 54 W. Randolph Street, Chicago,
111.
DE SYLVA, BROWN & HENDERSON, INC., 745
Seventh Avenue, New York, N. Y.
Donaldson, Douglas & Gumble, Inc., 1595 Broadway,
New York City.
Oliver Ditson Company, 179 Tremont Street, Boston,
LEO FEIST, INC., 167 N. Clark Street, Chicago, 111.
Tax Free Music Publishing Company, 1674 Broad-
way. New York City.
REMICK MUSIC CORPORATION, 219 W. 46th
Street, New York City.
VILLA MORET, INC., 935 Market Street, San Fran-
cisco, Cal.
M. WITMARK & SONS, 1659 Broadway, New York,
N. Y.
Music Rolls
JT is quite essential in these days of
big pictures to have the best musical
accompaniment. Many theatres have in-
vested thousands of dollars in player
pianos and pipe organs to give the
proper musical setting to the picture and
yet do not get the full benefit of their
instruments due sometimes to inefficient
organists. A good picture roll especially
selected, arranged and played for pic-
tures will bring out every good element
of melody and action on an automatic
organ or player piano.
Of course there are good and bad pic-
ture rolls, but it pays to buy the best,
those that are cut to accent the true
pipe organ effects, with all the force and
volume written into the original number.
Most music rolls are so arranged to
bring out the hand-played features* for
the various styles of instruments and
also to synchronize with and interpret
musically human emotion pictured on
the screen. Prices range from 75c to
$6.25.
Automatic Music Roll Company, 1510 Dayton Street,
Chicago, 111.
Filmusic Company, 6701-15 Santa Monica Boulevard,
Hollywood, Cal.
Geneva Organ Company, Geneva, 111.
Q. R. S.-DeVry Corporation, 333 N. Michigan Ave-
nue, Chicago, 111.
Music Stands
TV/JUSIC stands are made in a number
of styles, from those of simple de-
sign for smaller houses to more preten-
tious and ornamental ones for the elab-
orate theatres.
There are several very practical, up-
to-date and attractive designs in music
stands including the open, closed, semi-
closed and resonant types. A popular
open type is one in which ornamental
bell-shaped lamp shades are placed one
on each side of the music rack just above
the level of the top of the music; this
type is very practical for musicians on
account of the unobstructed view it pro-
vides immediately over the top of the
music sheet; its simple lines and attrac-
tive appearance are unusual and unique.
Of the closed type perhaps a popular
kind is made in an elaborate design with
lamps concealed above in the music
sheet compartment.
Among the newest is the semi-closed
type which has a solid rack of the open
end design, with a 10-watt lamp con-
cealed above the rack under a triangular
shaped shade, or hood ; this stand has
also a flat table for the convenience of
musicians. The new resonant type is of
the closed design, having two 10-watt
lamps concealed in the enclosure in
which the music rack is placed; the
resonator is below the music rack; this
stand increases the volume and reson-
ance of the orchestra and eliminates all
pit light from about 90 per cent of the
house. It gives the musicians better
light with less wattage. Prices range
from $15 to $75.
Manufacturers of music stands are
also prepared to supply conductor stands
to harmonize with the type of music
stand used. Prices range from $15 to
$55.
J. H. CHANNON CORPORATION, 223 W. Erie
Street, Chicago, 111.
CHICAGO CINEMA EQUIPMENT COMPANY, 1736-
1754 N. Springfield Avenue, Chicago, III.
Gallagher Orchestra Equipment Company, 616 W.
Elm Street, Chicago, 111.
KLIEGL BROTHERS, 321 W. 50th Street, New York
City.
The Liberty Music Stand Company, 1960 E. 116th
Street, Cleveland, O.
A
Needles, Phonograph
IV'EEDLES are short slender pieces of
hardened steel, pointed on one end,
which ride in the grooves of a record.
Because of the sound irregularities in
this groove the needle is set in vibration
and it in turn operates a diaphragm.
Brilliantone Steel Needle Company of America, 371
Seventh Avenue, New York City.
General Phonograph Company, 25 W. 45th Street,
New York City.
The Lowell Needle Company, Lowell, Mass.
WALL-KANE NEEDLE MANUFACTURING COM-
PANY, INC., 3922 14th Avenue, Brooklyn, N. Y.
A
Novelties, Advertising
Refer to ADVERTISING NOVELTIES
Oil Burners
Refer to HEATING SYSTEMS, OIL
A
Orchestra Lifts
Refer to LIFTS AND ELEVATORS for
ORCHESTRA, ORGAN AND STAGE
A
Organs
IT is hardly necessary here to call at-
tention to the ever growing impor-
tance of organ music in theatres. Next
to the film and projection machines, the
organ today is a recognized necessity
and a proven box office attraction. Virt-
ually every phase of the organ’s place
and use in theatres has been discussed in
numerous articles in Better Theatres.
Space here will not permit, nor is it
desirable, that a lengthy discussion of
organ and organ music be given. It is
in order to call attention, however, to
several facts in connection with organs
that are of more or less recent develop-
ment. One of these is the location of
the organ grilles. While these have been
conspicuous in the past, usually on either
side of the stage opening a number of
theatres are now placing the organ grille
in the ceiling, directly in front of the
center of the proscenium. At the Roxy
theatre in New York the organ chambers
are located beneath the stage.
Mounting the organ console on an ele-
vator so that the organist may be
brought into full view of the audience
during a solo is another comparatively
recent feature that is winning great
vogue. Double consoles are now used in
a number of theatres in this manner.
In the purchase of an organ the the-
atre owner should make sure that the
instrument is built for theatre work.
In the main, aside from detail con-
siderations, the important thing to bear
in mind in the purchase of a theatre
organ is whether or not the instrument
is designed and built to meet theatre
requirements. Demands upon an organ
to be used in a theatre and in a church
for example, are obviously at variance.
The result is that organs for theatres
are built along exacting lines, expressly
for the work they are intended to per-
form.
Maxey-Barton Organ Company, 314 Mailers Building,
Chicago, 111.
Exhibitors Herald-World
99
THEY KEEP A - R U N N I N G
/ /
/ /
2-Bearing
25/40 to 75/100
Ampere Actodector
QUIET
The quiet operation of Roth Actodectors results from their
liberal proportions, dynamic balance and exceptional commu-
tation. This makes them particularly desirable for use with
sound equipment ... At low cost, they furnish a dependable
supply of direct current to produce a steady arc of uniform
intensity . . . even during change-over. We solicit an oppor-
tunity to discuss your problems with you.
ROTH BROTHERS AND COMPANY
Division of Century Electric Company
1400 WEST ADAMS ST.
CHICAGO, ILL.
ACTODECTOR,
April 12, 1930
Beman Organ Company. 16 Eldridge Street, Bingham-
ton. N. Y.
Bennett Organ Company, Rock Island, 111.
Estey Organ Company, Estey Street, Brattleboro, Vt.
Geneva Organ Company, Geneva, 111.
Hall Organ Company, 680 Campbell Avenue, West
Haven, Conn.
Hillgreen, Lane & Company, Alliance, O.
Geo. Kilgen & Sons, Inc., 4016 N. Union Boulevard,
St. Louis, Mo.
W. W. Kimball Company, 308 S. Wabash Avenue,
Chicago, 111.
The Link Organ Company, Binghamton, N. Y.
Marr & Colton Company, Warsaw, N. Y.
M. P. Moller Company, Hagerstown, Md.
Robert Morton Organ Company, 1560 Broadway.
New York City.
NATIONAL THEATRE SUPPLY COMPANY, 624
S. Michigan Avenue, Chicago, III.
Nelson-Wiggin Piano Company, 1731 Belmont Ave-
nue, Chicago, 111.
Page Organ Company, 519 N. Jackson Street, Lima,
O.
Henry Pilcher’s Sbns, Inc., 918 Mason Avenue, Louis-
ville, Ky.
J. P. Seeburg Company, 1510 Dayton Street, Chi-
cago, 111.
The Rudolph Wurlitzer Company, 121 E. Fourth
Street, Cincinnati, O.
A
Organs, Automatic
A GREAT many automatic organs are
^ used by smaller theatres throughout
the country. These instruments may be
played either manually or by roll. The
instrument is usually placed in the cen-
ter of the orchestra pit. The pipes are
mounted directly behind the upright
console and the whole occupies only a
slightly larger space than an ordinary
upright piano. Other pipes are con-
tained with the console, such as flutes,
quintadena, etc., and a number of or-
chestral combinations and effects are
possible with an automatic organ. It is
possible, also, when using rolls, to oper-
ate the instrument from any point of
vantage in the house such as the pro-
jection booth, manager’s office, etc., by
simply pressing a button on the remote
control board. Music rolls for auto-
matic instruments have been developed
that will play continuously for more
than one hour. The roll may be re-
versed or jumped to any point of its
length to obtain appropriate music for
the particular action on the screen. In-
struments of the above type range in
price from $2,000 to $2,500.
The Link Company, Inc., Binghamton, N. Y.
Marquette Piano Company, 2439 Wallace Street, Chi-
cago, III.
Nelson-Wiggin Piano Company, 1731 Belmont Ave-
nue, Chicago, III.
Operators Piano Company, 715 N. Kedzie Avenue,
Chicago, 111.
J. P. Seeburg Piano Company, 1510 Dayton Street,
Chicago, 111.
▲
Organ Blowers
'J'HE organ blower is an important
A piece of equipment, and is manufac-
tured in sizes suitable for organs of all
types. They may be obtained in units
ranging from 1-6 h. p. to 75 h. p., which
are multi-stage, multi-pressure ma-
chines. These machines are made so as
to give the proper wind supply for the
size organ for which it is desired.
Kinetic Engineering Company, Lansdowne, Pa.
Spencer Turbine Company, Hartford, Conn.
Zephyr Electric Organ Blower Company, Orrville, O.
Organ Chimes
^HE theatre organ, in the range of
musical instruments which it repro-
duces, is orchestral in performance. Per-
haps no musical instrument is as
responsive to the human touch. Chimes,
marimbas, harps, vibra-harps, celestes,
xylophones, bells, glockenspiels — the
range of instruments is limited only by
the prices of the instrument installed.
And each instrument must be as finely
constructed as the instruments used by
the orchestra.
J. C. Deagan, Inc., 1770 Berteau Avenue, Chicago,
111.
The Kohler-Liebich Company, Inc., 3549-53 Lincoln
Avenue, Chicago, 111.
▲
Organ Heaters
13EACTI0N upon organ music and the
instrument itself of cold weather
and dampness has led to the develop-
ment of organ chamber heaters which
keep the temperature in the chamber at
a uniform degree, preventing loss of
pitch, and deterioration of the organ.
Electric heaters with thermostat control
are used for this purpose. Organ cham-
bers are usually tuned at a temperature
of from 65 to 70 degrees. If the tem-
perature is allowed to drop 10 degrees
below the tuning temperature the metal
pipes become flat by a quarter or half
tone. A 10 degree rise above the tuning
temperature will cause the same pipes
to become sharp and further rise puts
many of them out of pitch. The effect
of dampness is to cause a swelling and
consequent deterioration of wooden
chests, pipes and other parts in the
chambers.
Since organ chambers are not stand-
ard in size the amount of heating equip-
ment must be determined for each
chamber. The larger the chamber or
the greater the area exposed outside
walls, the larger must be the wattage of
the heater installed. Heaters should be
mounted near the bottom of exposed or
outside wall so that rising warm air
from heater will counteract the descend-
ing columns of chilled air. Thermostats
should be located at the point the best
circulation takes place and out of reach
of direct heat from heaters.
Organ loft heaters may be so con-
structed as to deflect the heat back to the
floor of the organ chamber, allowing the
hot air to mushroom out before rising
through the organ mechanism. This is
accomplished by a hooded top.
In large theatres operating afternoon
and evening heaters are usually left in
operation 24 hours. In smaller houses
they may be disconnected when the show
is over and started again by simply
throwing a switch when needed. Prices
range from $48 to $110 per set.
Automatic Electric Heater Company, 1505 Race Street,
Philadelphia, Pa.
KAUSALITE MANUFACTURING COMPANY, 8129
Rhodes Avenue, Chicago, 111.
The Prometheus Electric Corporation, 356 W. 13th
Street, New York City.
TIME-O-STAT CONTROLS COMPANY, Elkhart,
Ind.
▲
Organ Lifts
Refer to LIFTS AND ELEVATORS FOR
ORCHESTRA, ORGAN AND STAGE
A
Organ Music
^HE varied and exacting requirements
of appropriate music for the theatre
organ have prompted publishers to give
special consideration to this field with
the result that music has been compiled
and arranged that is especially suited
for the theatre organ. Such collections
100
Better Theatres Section
April 12, 1930
may be obtained in book form contain-
ing classic pieces, modern, sacred, opera
numbers, marches, etc.
D. Appleton & Company. 35 W. 32nd Street, New
York City.
▲
Organ Rolls
Refer to MUSIC ROLLS
A
Organ Slides
Refer to SLIDES
Ornamental Fountains
/ORNAMENTAL fountains are invari-
ably places of interest in the the-
atre. In addition to their decorative
value they create a desirable atmosphere
of coolness in the summer time through
the sound of the trickling water as it
falls into the base of the fountain.
Ornamental fountains may be obtained
in many sizes and in many forms. The
water pressure is supplied by a small
pump operated from light socket current,
the same water being used over again
in most instances.
Batchelder- Wilson Company, 2633 Artesian, Los An-
geles, Cal.
The Crane Company, 836 S. Michigan Avenue, Chi-
cago, 111.
KLIEGL BROTHERS, 321 W. 50th Street, New York
City.
Rundle-Spence Manufacturing Company, 52 Second
Street, Milwaukee, Wis.
The Halsey W. Taylor Company, Warren, O.
The Voigt Company, 1743 N. 12th Street, Philadel-
phia, Pa.
Ornamental Bronze and Iron Work
Refer to BRONZE AND IRON WORK
Paint, Plastic
Refer to PLASTIC PAINT
Paint, Screen
4 PAINT for refinishing a screen sur-
face. This paint comes in flat white
and metallic. Five pounds of flat white
is sufficient to coat a 9x12 screen with
two coats. Prices range from $1.75 to
$3.50.
DA-LITE SCREEN COMPANY, 2715 N. Crawford
Avenue, Chicago, 111.
E. E. Fulton Company, 1018 S. Wabash Avenue, Chi-
cago, 111.
HEWES-GOTHAM COMPANY, 520 W. 47th Street,
New York, N. Y.
Pittsburgh Plate Glass Company, 1618 Frick Building,
Pittsburgh, Pa.
C. S. Wertsner & Son, 211 N. 13th Street, Phila-
delphia, Pa.
Panel Boards
\Y7ITH lights playing such a prominent
part in the operation of a theatre,
the theatre owner must look to his light-
ing equipment for consistent service.
The panel board with its multi-circuits
and its easy accessibility gives to the
theatre a lighting system which is en-
durable, elastic and efficient.
FRANK ADAM ELECTRIC COMPANY, 3650 Wind-
sor Avenue, St. Louis, Mo.
BELSON MANUFACTURING COMPANY, 800 Sib-
ley Street, Chicago, 111.
Bull Dog Electric Products Company, 7610 Joseph
Campeau Street, Detroit, Mich.
The Cleveland Switchboard Company, 2925 E. 79th
Street, Cleveland, O.
GENERAL ELECTRIC COMPANY, 1 River Road,
Schenectady, N. Y.
HOFFMANN & SOONS, 387 First Avenue, New
York City.
HUB ELECTRIC COMPANY, 2225 W. Grand Avenue,
Chicago, 111.
Major Equipment Company, 4603 Fullerton Avenue,
Chicago, 111.
The Trumbull Electric Manufacturing Company,
Plainville, Conn.
WESTINGHOUSE ELECTRIC & MANUFACTURING
COMPANY, East Pittsburgh, Pa.
Paper Drinking Cups
Refer to DRINKING CUPS, PAPER
Paper Towels
Refer to TOWELS, PAPER
A
Paper Mache
|>APER mache is extensively used in
theatres in the building of ornamental
relief decorations. This material has the
advantage of being light and durable
with the added feature of being com-
paratively inexpensive. It is particularly
adapted for stage and screen settings,
being used for this purpose by a num-
ber of the country’s leading theatres.
Alpha Compressed Wood Company, 2054 Larrabee
Street, Chicago, 111.
A
Paste, Poster and Labelling
TENDING to efficiency in a theatre or-
ganization is a prepared wheat pow-
der, which, when mixed with cold water,
mixing easily and offering an adhesive
paste for all types of poster billing.
HEWES-GOTHAM COMPANY, 520 W. 47th Street,
New York, N. Y.
Arthur S. Hoyt Company, 90 Broadway, New York
City.
A
Peanut Roasters and Popcorn Machines
Refer to POP CORN MACHINES
A
Perfumes, Theatre
Refer to DISINFECTANTS, PERFUMED
A
Perfumers
r|',HESE are perfume disseminators.
The most common type is known as the
Perfume Cone. This is a decorative de-
vice made from a porous clay material
which has a cavity in the top into which
may be poured perfume. The clay ab-
sorbs the perfume and gradually dis-
seminates the odor into the air. Another
type is the spray gun, which is used to
spray the perfume in the air when the
theatre is being cleaned. There are
other types which are mechanical and
driven by motors, disseminating per-
fume at stated intervals. Prices range
from 50c to $1.50.
The Huntington Laboratories, Inc., Huntington, Ind.
▲
Photography
rj',HERE are several phases of photog-
1 raphy having a close relationship to
the theatre. Special theatre layout stills
are produced at a cost which depends
upon the volume and extent of the work
required. Trailers range in price from
5 cents a foot to 10 cents; the price of
special cutting depends upon volume and
extent of work; scenics likewise are
specially priced.
Holland Picture Productions, 1402 Broadway, Detroit,
Mich.
Phonograph Motors
pHONOGRAPH motors are small
motors that drive the turntable of a
phonograph or non-synchronous device.
These replace the spring motor that re-
quires winding. Some motors are uni-
versal and work on 110 volts, 60 cycles,
or most any lighting circuit. Others
work on A. C. current only and are de-
signed for frequency ranges which the
purchaser must specify.
Alien-Hough Carryola Company, 279 Walker Street,
Milwaukee, Wis.
Bodine Electric Company, 2254 W. Ohio Street, Chi-
cago, 111.
J. A. Fischer Company, Inc., 393 Seventh Avenue,
New York City.
GENERAL ELECTRIC COMPANY, 1 River Road,
Schenectady, N. Y.
L. S. Gordon Company, 1800 Montrose Avenue, Chi-
cago, 111.
The Imperial Electric Company, Akron, O.
The Lakeside Supply Company, 73 W. Van Buren
Street. Chicago, 111.
Signal Electric Manufacturing Company, Menominee,
Mich.
United Air Cleaner Company. 9705 Cottage Grove
Avenue. Chicago, 111.
A
Phonograph Turntables
|)HONOGRAPH turntables are metal
rotating discs on which the records
are placed for reproduction. These discs
are rotated by phonograph motors,
either spring or electric, and have a de-
vice to regulate the running speed. The
tops of these discs are covered with a
velvety fabric to eliminate danger of
scratching the record. Alongside the
turntable is a supporting arm that car-
ries the needle.
Bodine Electric Company, 2254 W. Ohio Street, Chi-
cago, 111.
THE DISC-O-PHONE COMPANY, Florala, Ala.
Farrand Manufacturing Company, Inc., Metropolitan
Building, Long Island City, N. Y.
The Lakeside Supply Company, 73 W. Van Buren
Street, Chicago, 111.
Renier Manufacturing Company, 15 Michigan Street,
Milwaukee, Wis.
Wholesale Radio Service Company, Inc., 6 Church
Street, New York City.
▲
Photoframes
rf''HESE are carried as standard stock
A in sizes 11x14 and 22x28 to accom-
modate photographs furnished with film
features. Prices range from 75c to
$1.50.
The Bilt Rite Manufacturing Company, 447 N. Wood
Street, Chicago, 111.
The Newman Manufacturing Company, Norwood Sta-
tion, Cincinnati, O.
A
Pianos
1TIANOS vary in size and type, depend-
ing upon the use to which each is to
be put. Both upright and baby grand,
reproducing and non-reproducing pianos,
are widely used in theatres as entertain-
ment and to accompany the picture. The
use of pianos on the mezzanine of the
theatre is becoming more and more gen-
eral. The larger theatres will have as
many as six and eight pianos as a part
of the permanent equipment.
The Baldwin Piano Company, 142 W. Fourth Street,
Cincinnati, O.
W. W. Kimball Company, 308 S. Wabash Avenue,
Chicago, 111.
The Link Company, Inc., Binghamton, N. Y.
Nelson-Wiggen Piano Company, 1731 Belmont Ave-
nue, Chicago, 111.
J. P. Seeburg Piano Company, 1510 Dayton Street,
Chicago, 111.
The Rudolph Wurlitzer Company, 121 E. Fourth
Street, Cincinnati, O.
A
Piano Trucks
'T'HE theatre today must operate on an
1 efficient basis. Its costly equipment
must be guarded against inadvertent
damage. Equipment, also, must be
moved from one section of the theatre
to another. To accomplish these tasks, a
theatre should be amply equipped with
time-saving, safety-saving and utility-
saving devices. The piano truck is a
guard against damage to the piano or
organ which must be moved about the
theatre stage or other parts.
THE J. H. CHANNON CORPORATION, 223 W. Eric
Street, Chicago, III.
A
Picture Sets
1>ICTURE sets in non-presentation
houses are usually changed seasonably
or prepared for holiday programs and
special events. Theatres offering pre-
sentation acts make it a point to change
April 12, 1930
Exhibitors Herald-World
101
YOUR BEST BUY
For all practical purposes is the
SUPERIOR PROJECTOR
Adapted to leading Sound Reproducers.
Rear Shutter, Improved Framing Device, Mask on Aperture
Plate to cut off sound track.
Most simple to operate, less parts, most economical; durability
proven — in commercial use 8 years.
Unexcelled screen results.
THE WIDE FILM IS COMING
This company has already submitted a
Superior Projector for 56 MM film, and
will be ready to supply projectors for
such film width as becomes standard.
Before making your next purchase in-
vestigate this outstanding projector.
Manufactured by
Coxsackie Holding Corporation
Coxsackie, N. Y., U. S. A.
“Day by Day SUPERIOR in Every Way.”
Pop Corn Machines
weekly the effects surrounding the pic-
ture screen.
Draperies and other equipment neces-
sary to the production of an artistic
stage setting are readily obtainable.
Novelty Scenic Studios, 340 W. 41st Street, New
York City.
TIFFIN SCENIC STUDIOS, Tiffin, O.
Volland Scenic Studios, 3737 Cass Street, St. Louis,
Mo. 4
Pipe Organs
Refer to ORGANS
A
Plastic Paint
T>LASTIC paint is extensively used for
decorating auditorium walls, lobbies
and foyers of theatres. With this paint
almost any sort of rough texture can be
developed from the most refined stipple
to the shaggiest Spanish palm finish.
Sand swirl, two-tone and other effects
can also be obtained in a number of
colors and color combinations.
Plastic paint comes in the from of a
white powder. Before application it is
mixed with water sometimes also with
coloring matter. It may be tinted with
dry colors before application, or the
plastic paint may be sized and then
glazed with an oil glaze tinted with oil
colors. It may be applied on any type
of surface and when thus properly ap-
plied and treated it can be washed from
time to time with soap and water.
In the decoration of theatres today,
the use of plastic paint opens up a new
field of expression to the architect and
decorator. It is not only applicable in
many striking and unusual texture ef-
fects to walls and ceilings, and in re-
markably beautiful blended color com-
binations— but it is also adaptable to
many unique, original and conventional
treatments. It can be used in panels
and frescoes, in sgraffito and relief work.
Sprayed with bronze or aluminum pow-
der over a richly colored background, it
produces gorgeous gold and silver effects.
Architectural Decorating Company, 1600 S. Jefferson
Street, Chicago, 111.
The Craftex Company 37-39 Antwerp Street, Brighton
Station, Boston, Mass.
Hockaday, Inc., 1823 Carroll Avenue, Chicago, 111.
H. B. Wiggin’s Sons Company, Bloomfield, N. J.
▲
Plumbing Fixtures
jgVERY part of the theatre should be
u in keeping with the general archi-
tectural beauty of the theatre. Also,
those parts of construction which are
under cover of plaster and other ex-
terior coverings must meet the require-
ments of building codes. The value of
hidden fittings of high quality cannot be
too strongly stressed as a factor in effi-
cient and economical theatre operations.
Included in these specifications are
plumbing fixtures, both exposed and con-
cealed.
Plumbing fixtures play an important
part, both in the decorating scheme of
a theatre and the cost of insurance. They
should, therefore, be investigated by the
theatre owner, remembering that they
may be had in both white and in colors,
and with various distinguishing sanitary
features.
The Crane Company, 836 S. Michigan Avenue, Chi-
cago, 111.
Kohler Company, Kohler, Wis.
Standard Sanitary Manufacturing Company, Besse-
mer Building, Pittsburgh, Pa.
T>OP corn machines offer an ex-
A cellent opportunity for theatres to in-
crease their revenue according to
information from exhibitors who are
operating them. One exhibitor states
that in one week he cleared $59 with a
corn popper in his lobby. Figures pro-
vided by another exhibitor state that in
six months he took $967.91, out of which
his expenses were $296.94, leaving a
profit of $670.97. One theatre circuit
in the east is using pop corn machines
at five of its houses.
Pop corn machines may be had in a
number of sizes and styles ranging from
small models to elaborate machines
which also include peanut warming
facilities.
Burch Sales Company, 1432 Wyandotte Street, Kansas
City, Mo.
C. Cretors & Company, 612 W. 22nd Street, Chicago,
111.
Dunbar Company, 2652 W. Lake Street, Chicago, 111.
Holcombe & Hoke Manufacturing Company, Indian-
apolis, Ind.
Kingery Manufacturing Company, 420 E. Pearl Street,
Cincinnati, O.
Mr. M. E. Klinkel, Albion, Mich.
The Long Eakins Company, Springfield, O.
Star Manufacturing Company, 4477 Finney Avenue,
St. Louis, Mo.
Talbot Manufacturing Company, 1213 Chestnut Street,
St. Louis, Mo.
▲
Portable Projectors
pORTABLE projectors are motion pic-
ture projection machines which are
designed to be set up only temporarily
and not for permanent installation in a
regular theatre, as a rule, although used
there. They are particularly adapted
for use in schools, clubs, etc., and may
be obtained for installation in connec-
tion with leading makes of sound equip-
ment or with sound apparatus built in.
There is a model with a heavy pedestal
for permanent installation.
Semi-Portable projectors are standard
motion picture machines which may be
utilized for either temporary or perma-
nent installations. That is to say, these
machines, while sturdily constructed,
are comparatively light in weight and
may be moved from room to room or
from one building to another. Specially
designed carrying cases are also pro-
vided at slight additional cost for con-
venience in transporting for longer dis-
tances. For permanent installations, the
model with the heavy pedestal no doubt
has its advantages. Sound apparatus
specially constructed for portable ma-
chines is available.
Acme Motion Picture Projector Company. 734 S. Wa-
bash Avenue, Chicago, 111.
BELL & HOWELL COMPANY, 1801 Larchmont
Avenue, Chicago, III.
HEWES-GOTHAM COMPANY, 520 W. 47th Street,
New York, N. Y.
Q. R. S.-De Vry Corporation, 333 N. Michigan Ave-
nue, Chicago, 111.
THE HOLMES PROJECTOR COMPANY, 1815
Orchard Street, Chicago III.
Safety Projector Company, 310 W. Second Street.
Duluth, Minn.
A
Poster Frames
Refer to FRAMES, POSTER
A
Poster Paste
Refer to PASTE, POSTER AND
LABELLING
102
Better Theatres Section
April 12, 1930
Pottery, Decorative
'T’HE theatre, properly proportioned
architecturally, requires almost metic-
ulous care in decoration. Because of the
volume of floor space and wall space,
decorative pieces are imperative. Pro-
duced for this purpose is a pottery ware
which fulfills all artistic requirements,
whether the decorative scheme be period
or modern.
Cambridge-Wheatley Tile Company, 1601 Woodburn
Avenue, Covington, Ky.
The Rookwood Pottery Company, Mt. Adams, Cin-
cinnati, O.
A
Poster Lights
HESE are tubular shaped reflectors to
be fastened to the poster frame for
illuminating poster displays. They come
completely wired, with bracket for at-
taching. Prices range from $16 up.
KLIEGL BROTHERS, 321 W. 50th Street, New York.
The Voigt Company, 1743 N. 12th Street, Philadel-
phia, Pa.
Power Plants
Refer to LIGHTING AND POWER
PLANTS
A
Printing, Theatre
Refer to THEATRE PRINTING
A
Programs
TTNUSUAL progress has been made in
^ the publication of theatre programs
in the past few years. Today the pro-
gram is one of the outstanding advertis-
ing mediums of the motion picture
house. It goes into the home where it
is perused by the family.
In obtaining programs the exhibitor
need only specify the names of the at-
tractions and the dates. Within eight
hours programs containing effective
copy, suitably illustrated, are completed.
This is possible through the efficiency
of highly organized and ably manned
printing plants devoted exclusively to
this work. Copy provided in theatre
programs carries a well balanced selling
“punch” creating a desire to see the at-
tractions. The programs are amply
illustrated and complete facts concerning
stars, players, author and other matters
of interest are included.
In the dissemination of theatre pro-
grams many theatres have regular lists
of patrons to whom programs are mailed
each week while others distribute the
programs to patrons as they leave the
theatre. Prices range from $7.75 per
thousand in one color to $8.50 per thou-
sand in two colors. Prices decrease with
additional thousands.
Prominent concerns specializing in
this work are:
EXHIBITORS PRINTING SERVICE, 711 S. Dearborn
Street, Chicago, 111.
Filmack Company, 730 S. Wabash Avenue, Chicago,
111.
Screen Publications, Box 216, Appleton, Wis.
NATIONAL PROGRAM & PRINTING COMPANY,
729 S. Wabash Avenue, Chicago, 111.
Star Program Company, 1799 Jerome Avenue, New
York City.
A
Program Covers
^ ONSTRUCTION of bigger and bet-
ter theatres has developed a demand
for a higher class of advertising. Offset
color program covers are representative
of the efforts of theatre owners toward
increasing artistry and dignity in their
advertising. These colored program
covers are highly artistic and colorful.
The fact that they are extensively used
has enabled production of program cov-
ers of this type at a very reasonable
cost considering their beauty and effec-
tiveness. In fact, the use of program
covers has enabled exhibitors to attain
a highly desirable individuality in this
phase of their advertising. These pro-
gram covers combine all the elements
of a program announcement with the
necessary distinctive features of a high
class house organ. Prices range from
$3 per thousand to $7 per thousand, de-
pending on size of cover.
The Hennegan Company, 311 Genesee Street, Cin-
cinnati, O.
A
Projection Booths
rpHE projection room, or booth, be-
* cause of the fact that it is one of the
nerve centers of the motion picture the-
atre, is becoming standardized. Not in
size, naturally, but in general construc-
tion, and the high standard of equip-
ment, etc. The projection booth, because
of the very nature of the purpose it
serves, must be fireproof and ideally
ventilated. Though standardized in the
general meaning of the word, the booth,
in its placement, construction and equip-
ment, should have individual treatment
for each theatre. The skilled projection
engineer should be consulted on this
vital phase of motion picture presenta-
tion.
Atlas Metal Works, 2601 Alamo Street, Dallas, Tex.
E. E. Fulton Company, 1018 S. Wabash Avenue,
Chicago, 111.
O. K. Harry Steel Company 2333 Papin Street, St.
Louis, Mo.
E. E. Southern Iron Company, Kienland and Ham-
burg, St. Louis, Mo.
Projection Booth Equipment
'T'HERE are many things to keep in
mind in the purchase of projection
room equipment. Certain parts of this
equipment must conform to the building
codes, it must be practical, it must
satisfy the projectionist and it must lend
itself to better projection. It is wise in
a majority of instances to consult a
skilled projectionist before purchasing
this equipment, for his knowledge of
completeness and product is broad. The
GER-BAR DOUBLE BEARING
MOVEMENT SAVES $100
Steadier pictures and smoother running are the
result of the few minutes' easy work of putting
a GER-BAR Double Bearing Movement on your
single-bearing Simplex. Fine materials and high-
ly skilled workmanship give it long life. Price
only $50.00 — $100 LESS than you would other-
wise pay. Investigate this economical way of im-
proving your performance. Write now to
t GEg/BAR )
THEOTER EQUIPMENT
Guercio and Barthel
1018 S. Wabash Ave., Chicago. III.
Telephone Webster 2190 or 2002
projection booth today is an efficiency
room with an expert in charge, and the
equipment purchaser should be selected
with that in mind.
COXSACKIE HOLDING CORPORATION, Coxsackie,
N. Y.
ENTERPRISE OPTICAL MANUFACTURING COM-
PANY, 564 W. Randolph Street, Chicago, 111.
E. E. Fulton Company, 1018 S. Wabash Avenue,
Chicago, 111.
HOLMES PROJECTOR COMPANY, 1815 Orchard
Street, Chicago, 111.
INTERNATIONAL PROJECTOR CORPORATION, 90
Gold Street, New York City.
THE NATIONAL THEATRE SUPPLY COMPANY,
624 S. Michigan Avenue, Chicago, 111.
WESTINGHOUSE ELECTRIC & MANUFACTURING
COMPANY, East Pittsburgh, Pa.
Projection Machines
PROJECTORS here referred to are the
standard non-portable machines de-
signed for permanent installation, usu-
ally in theatres. It is the expressed be-
lief of theatre owners and projectionists
that practically ideal projection is pos-
sible with equipment available at pres-
ent, provided it is in the hands of a
competent operator. Modern projection
machines are the result of many years
of improvement and development to meet
the ever-growing requirements for the
best possible screen results.
Noticeable in the latest developments
are the efforts of the manufacturers to
keep abreast of the exacting require-
ments for projection in conjunction with
sound reproduction. A type of shutter
designed to eliminate the heat from the
film and to provide air currents tending
to draw dust and dirt from the film, are
among the latest developments.
All late model standard projectors are
either constructed specially for sound
picture projection or are readily adapted
to any make or model of sound ap-
paratus, either for sound-on-disc or
sound-on-film. The latter method, due
to greater thickness and density of film
requires the use of much more amperage
at the arc and this factor has been met
with lamps and lamphouses of greater
illuminative output capacity. Also the
use of the perforated sound screen has
to a very great extent added to the neces-
sity of greater illumination. Moving
picture projectors are now constructed
more accurately and sturdily than ever
before due to the more exacting require-
ments of talking picture projection and
greater area of picture surfaces.
While thousands of dollars are fre-
quently spent in many other departments
of the theatre an apparent indifference
to the importance of the best possible
projection has been shown by too many
theatre owners in the past. Fortunately
this attitude is undergoing a very
marked change and projection is begin-
ning to receive due attention.
The motion picture theatre, despite
the many trimmings connected with its
construction today, offers to the public
as its chief attraction the film story on
the screen. Even sound has not made
clarity of image less important. That
the projected image should be as bright
and steady as it is possible to produce
by modern machinery and engineering
skill goes without saying.
One of the handicaps to the securing
April 12, 1930
Exhibitors Herald-World
103
of proper projection in the past has been
in the delay given this phase of the the-
atre at the time plans for the house are
made. In a measure responsibility for
this may be placed with the architect
who, in his desire to create a palace of
beauty and grandeur has apparently
failed to consider that such facilities are
without purpose unless the thing which
the public pays its money to see — the
picture on the screen — is of a quality to
produce the highest type of entertain-
ment.
It is not the desire nor the intention
here to go into any technical details con-
cerning projection machines. It is rather
aimed in these columns to impress upon
the exhibitor who is not already alive
to the fact that projection in his theatre
should have his keenest attention. The
picture is the main attraction practically
always and any skimping in its quality
ultimately will be reflected in decreased
receipts.
Prices of the standard projection
machines range from $625 to $1,500.
Baird Motion Picture Machine Company, 31 E. Run-
yon Street, Newark, N. J.
THE COXSACKIE HOLDING CORPORATION, Cox-
ENTERPRISe ’ OPTICAL MANUFACTURING COM-
PANY, 564 W. Randolph Street, Chicago, 111.
E. E. Fulton Company, 1018 S. Wabash Avenue, Chi-
cago, 111.
Helios Corporation, 7332 Kimbark Avenue, Chicago,
111.
HOLMES PROJECTOR COMPANY, 1815 Orchard
Street, Chicago, 111.
INTERNATIONAL PROJECTOR CORPORATION,
90 Gold Street, New York City.
Sam Kaplan, 729 Seventh Avenue, New York City.
Morelite Company, Inc., 600 W. 57th Street, New
York City.
THE NATIONAL THEATRE SUPPLY COMPANY,
624 S. Michigan Avenue, Chicago, 111.
The Pathe Company, Bound Brook, N. J.
Safety Projector Corporation, 310 W. Second Street,
Duluth, Minn.
Projection Machine Parts
O machine is stronger or more effi-
cient that its parts. Replacements
in projection machines are a more im-
portant phase of showmanship today
than ever before, with the constantly
growing demands of both the industry
and the public for the best possible pro-
jection of motion pictures. Concerns
dealing in parts for projection machines
have their experts and the wise exhib-
itor gets their opinion.
E. E. Fulton Company, 1018 S. Wabash Avenue, Chi-
cago, III.
Globe Reliance Corporation, 29 Glenwood Avenue,
Minneapolis. Minn.
GOLDE-E MANUFACTURING COMPANY, 2013 Le
Moyne Street, Chicago, 111.
GUERCIO & BARTHEL, 1018 S. Wabash Avenue,
Chicago, 111.
S'am Kaplan, 729 Seventh Avenue, New York City.
THE NATIONAL THEATRE SUPPLY COMPANY,
624 S. Michigan Avenue, Chicago, 111.
Precision Machine Company, 368 Milwaukee Street,
Milwaukee, Wis.
▲
Projection Room
HE design and layout of the projec-
tion room should have the careful at-
tention of the architect or builder at the
time the plans for the theatre are being
prepared. The co-operation of projec-
tion machine manufacturers or their
distributors can profitably be called into
use in the planning of a projection room
and in considering its equipment. A
number of instances are known where
the design of the projection room, re-
legated to last minute consideration by
the architect or owner has necessitated
expensive remodeling when it has been
found that beams and other construc-
tional features made proper projection
impossible.
The desirable projection room may
vary in size but to accommodate two
projectors, it should be at least 15 feet
by 10 feet, with 12 foot ceiling. This
size will also care for a spotlight and
slide dissolver. By all means should
toilet facilities be provided and a shower
bath is highly desirable.
For construction, a floor of 6 inch ce-
ment slab is recommended with 4 inch
tile wall. Doors, windows and casings
should be of steel. There should be two
entrances to the booth. A room adjacent
to the booth, at least 8 by 8 and well
ventilated should be provided for the
generator.
It is important that in the event of
fire the flame or smoke be kept out of
the auditorium and for this reason the
aperture on the front wall of the booth
should be lined with steel and fitted with
steel covers which will automatically
drop when a fusible link melts that is
over each projector, releasing the
aperture covers.
▲
Projection Tools
^HE day of slipshod projection meth-
A ods is fast disappearing. The pro-
jectionist of yesterday, who considered
his work merely a job, has become a
skilled artisan and often an inventive
genius. Not satisfied with just “grind-
ing” away at the projection machine, he
has created new devices which, in the
end, tend toward better projection. The
standard new intermittent sprocket and
pin press, the carbon wrench, the speed
indicator, the safety control and nume-
rous other devices have all contributed
to better projection.
Projection Improvement Company, Drifton, Pa.
▲
Projectors, Advertising
J7XPL0ITATI0N in the theatre lobby
by means of an advertising projector
using trailers from current or forthcom-
ing attractions is a means of theatre
publicity that is growing in popularity.
Projectors for this purpose are available
together with a trailer service. By
means of recessing the screen daylight
projection has been made possible. Con-
tinuous and automatic action is a feature
of many of the advertising projectors
now available.
Excelsior Illustrating Company, 228 W. 56th Street,
New York Citv.
HOLMES PROJECTOR COMPANY, 1815 Orchard
Street, Chicago, 111.
A
Projectors, Portable
Refer to PORTABLE PROJECTORS
A
Public Address Systems
PUBLIC address systems provide a
means of electrically amplifying the
voice. The microphone picks up the
words, and as electrical energy cor-
responding to the original sound waves,
these “words” are carried through am-
plifiers to the speakers, where they are
transformed into their original physical
form as sound waves, only now of much
greater intensity than when merely
created by the human vocal mechanism.
Public address systems are used prin-
cipally in the theatre for announcements,
though it is adaptable to many related
purposes. Microphonic attachment may
be made at several points in the system,
making its function available to the
manager in, his office as well as back-
stage.
H. J. Baier & Son Public Address Systems, Inc.,
2134 Lee Road, Cleveland, O.
GATES RADIO & SUPPLY COMPANY, Quincy, III.
The Orchestratone Company, 42 W. 18th Street, New
York, N. Y.
Western Electric Company, 250 W. 57th Street, New
York City.
A
Publicity Clocks
TPHIS is a device designed to produce
A revenue for the theatre by means of
securing advertising from neighborhood
merchants and shops. The publicity
clock is placed in the projection room
and projects the advertisement of a local
merchant upon a circular face to either
side of the proscenium arch. Upon this
face are shown in silhouette the hours
and hands of a clock. The clock shows
the time and a new advertisement is
projected upon its face every two
minutes. Some manufacturers of the
clock operate upon a basis of paying the
theatre a certain amount of money for
the privilege of installing the clock for
one year in his theatre. They can obtain
the advertising from the neighborhood
stores. As the value of the advertising
increases, the sum which the theatre ob-
tains from the manufacturer increases.
The National Kei-Lac Company, 557 W. Jackson
Boulevard, Chicago, 111.
Seth Thomas Clock Company, 19 W. 44th Street,
New York City.
Western Clock Manufacturing Company, 107 Lafay-
ette Street, New York City.
Publicity Films
'J'HEATRE publicity assumes many
forms and the alert exhibitor utilizes
each at some time or other to suit the
occasion. One of the most effective
forms, is the publicity film, which may
be presented as a local news reel,
a trailer, a presentation, a leader, a
playlet, etc. In some cases as many as
ten such films are run, giving the ex-
hibitor advertising for his own business
or an income from the charge he makes
for thus advertising other businesses.
Alexander Film Company, 3385 S. Broadway, Den-
ver, Colo.
Appreciation Films, Inc., 1029 S. Wabash Avenue,
Chicago, III.
Loucks & Norling, Inc., 245 W. 55th Street, New
York City.
A
Radium Paint
ADIUM paint is a substance which
gives a spectacular effect to the
stage when the house is darkened. Its
application has been simplified, and it is
used with frequency in the stageshows
of the country’s motion picture theatres.
It may be obtained in different shades,
and offers a colorful background for the
show.
HEWES-GOTHAM COMPANY, 520 W. 47th Street,
New York, N. Y.
LESTER, LTD., 18 W. Lake Street, Chicago, 111.
Louis E. Samms Studios, 177 N. State Street, Chi-
cago, 111.
A
Railings, Bronze and Iron
Refer to BRONZE AND IRON WORK,
ORNAMENTAL
104
Better Theatres Section
April 12, 1930
Rails, Rope
Refer to AISLE ROPE
A
Rain Insurance
Refer to INSURANCE, RAIN
Reconstruction Service
Refer to BUILDING SERVICE
A
Records for Music and Sound Reproducing
Devices
TO the exhibitor who has installed a
music and sound reproducing device,
or is contemplating the installation of
such an instrument, a comprehensive
library of records is of first consider-
ation. Such a library should contain a
wealth of material so that any picture,
whether comedy or dramatic, may be
cued.
AMPLION RADIO CORPORATION. 133 W. 21st
Street, New York City.
Brunswick-Balke-Collender Company, 623 S. Wabash
Avenue, Chicago, 111.
Columbia Phonograph Company, 1819 Broadway, New
York City.
Exhibitors Record Service, 1508 Danvenport Street,
Omaha, Neb.
Okey Phonograph Corporation, 25 W. 45th Street,
New York City.
Pathe Phonograph & Radio Corporation, 20 Grand
Avenue, Brooklyn, N. Y.
THE PHOTOTONE COMPANY, North Vernon, Ind.
Radio Industries of Canada, Ltd., 120 Fort Street,
Winnipeg, Manitoba.
Stanley Recording Company of America, 1841 Broad-
way, New York City.
Starr Piano Company (Gennett Record Division),
Richmond, Ind.
Victor Talking Machine Company, Camden, N. J.
Record Cabinets
1JECORD cabinets house records when
not in use and also are employed
for arranging the records conveniently
for playing. Some cabinets hold the
records in cueing sequence so that no
time is lost in finding the record speci-
fied on the cue sheet.
CHICAGO CINEMA EQUIPMENT COMPANY, 1736
N. Springfield Avenue, Chicago, 111.
Brunswick-Balke-Collender Company, 623 S. Wabash
Avenue, Chicago, 111.
A
Recording (Disc)
IN modern electrical recording the
sound is picked up by a sensative
electrical microphone. The microphone
sets up a weak current which pulsates
with the vibrations of the sound being
recorded. This current is amplified,
filtered and again amplified to the
strength necessary to operate the
mechanism necessary to make the im-
Complete Money
PROTECTION
The 2-compartment Kewanee Safe
(listed as Standard by the Underwrit- r.
ers Laboratories) provides real burg-
lary protection and also completely
stops “ hold up ’* losses.
All money (except
change) is immediately
deposited, through the
slot, into the lower
compartment; the key
to which is never on
the premises.
also “dogs’* the lower
door. The entire safe
is then immune from
the most skillful burg-
lar. Securely anchored
in concrete it can't be
carried away.
At night the upper
(change) money com-
partment is secured
with a dial combina-
tion lock door, which
Occupies little space,
and costs less than the
loss from one robbery.
Write for Prices.
KEWANEE SAFE CO.
5201 Burlington St.
Kewanee, Illinois
pressions on the wax records. By this
system any number of different sounds
can be picked up and the volume of each
regulated to the desired volume.
Brunswicke-Balke-Collender Company, 623 S. Wabash
Avenue, Chicago, III.
Columbia Phonograph Company, 1819 Broadway, New
York City.
Marsh Laboratories, Inc., 64 E. Jackson Boulevard,
Chicago, 111.
Recording Laboratories of America, 216 E. Jackson
Boulevard, Chicago, 111.
Stanley Recording Company of America, 1841 Broad-
way, New York City.
Victor Talking Machine Company, Camden, N. J.
Rectifiers
AN electrical rectifier is a device for
adapting 110 volt or 220 volt alter-
nating current to direct current for use
with motion picture projection low in-
tensity reflecting arc and hand fed arc
lamps. It produces up to 30 amperes of
steady D. C. supply. Rectifiers have a
price range from $125 up.
AUTOMATIC DEVICES COMPANY, Allentown, Pa.
Chicago-Jefferson Fuse & Electric Company, 1500 S.
Laflin Avenue, Chicago, 111.
Forest Electric Corporation, 272 New Street, Newark,
N. J.
L. J. Gardiner Company, 935 W. Goodale Boulevard,
Columbus, O.
GENERAL ELECTRIC COMPANY, Schenectady.
N- Y.
J. H. Hallberg, 29 W. 57th Street, New York City.
Liberty Electric Corporation. Stamford. Conn.
Morelite Company, Inc., 600 W. 57th Street, New
York City.
Northwestern Electric Company, 408 S. Hoyne Street,
Chicago, 111.
Perfex Electric Company, 125 Southard Avenue, To-
ledo, O.
W. G. Preddey, 188 Golden Gate Avenue, San Fran-
cisco, Cal.
STRONG ELECTRIC CORPORATION, 2501 Lagrange
Street, Toledo, O.
A
Reels
'T'HERE are various types of these
made, from the 10 inch as used by
film exchanges to the accurately con-
structed type used on the projector
machines. Some have machine embossed
sides, wire welded sides, and still an-
other type has die cast sides. Most of
the types offered for use on the projec-
tors have large diameter film hubs,
which greatly aid in relieving the strain
on the projector as well as giving more
even take-up tension. The prices range
from $0.75 to $6.50 each.
E. E. Fulton Company, 1018 S. Wabash, Chicago, 111.
Globe Machine & Stamping Company, 1250 W. 76th
Street, Cleveland, O.
Goldberg Brothers, 1646 Lawrence Street, Denver,
Colo.
Neumade Products Corporation, 249 W. 47th Street,
New York City.
Universal Electric Welding Company, 90 Webster
Avenue, Long Island City, N. Y.
A s
Reel End Alarms and Film Indicators
A MECHANICAL device placed on the
upper magazine of a picture machine
to warn the operator that the end of the
reel of film is near, takes the name of
Reel End Alarm. They are so construct-
ed that they can be set to ring a warn-
ing at any distance from the end.
At all times the amount of film on the
upper reel is shown.
Cinema Specialty Company, Inc., Gary, Ind.
E. W. Hulett Manufacturing Company, 1772 Wilson
Avenue, Chicago, 111.
W. G. PREDDEY, 188 Golden Gate Avenue, San
Francisco, Cal.
Reflectors
IJEFLECTORS are made for Mazda
Projectors, Reflecting Arc Lamps,
and for Spotlights. Various sizes are
made with different spherical curves, as
well as parabolic curves. Prices range
from $3.75 to $20.
BAUSCH & LOMB OPTICAL COMPANY, Rochester,
N. Y.
Brenkert Light Projection Company, 7348 St. Aubin
Avenue. Detroit, Mich.
Curtis Lighting Company, Inc., 1119 W. Jackson
Boulevard, Chicago, 111.
HUB ELECTRIC COMPANY, 2219 W. Grand Ave-
nue, Chicago, 111.
KLIEGL BROTHERS, 321 W. 50th Street, New York
City.
Wheeler Reflector Company, 275 Congress Street,
Boston, Mass.
A
Reflector Arc Lamps
Refer to LAMPS, REFLECTOR ARC
A
Reproducing Devices for Sound and Music
Refer to MUSIC AND SOUND REPRO-
DUCING DEVICES
Resonant Orchestra Base
'THE resonant orchestra platform is a
A comparatively new development. It
consists of box like layers made of the
finest type of wood of which fine violins
are made. These are placed together to
form a pit base for the musicians, their
instruments resting on the resonant
box. It is stated that a resonator plat-
form of this type not only greatly in-
creases the volume of the orchestra but
adds materially to the beauty of the mu-
sic itself. Orchestra pits of this type
have been installed in many of the lead-
ing metropolitan theatres.
Gallagher Orchestra Equipment Company, 616 W.
Elm Street, Chicago, 111.
A
Rewinders
Refer to FILM REWINDERS
A
Rheostats
AN important item of projection equip-
ment is the Rheostat. A rheostat
may be described as a resistor provided
with means for varying resistance (op-
position). The resistance may be varied
by having a contact lever or slider
moved over a number of stationary but-
tons or segments between which sections
of the rheostat are connected, by com-
pressing a number of carbon or graphite
disc or parts, by using a number of
levers or knife-switches for cutting in
and out resistance.
E. E. Fulton Company, 1018 S. Wabash Avenue, Chi-
cago, 111.
THE HERTNER ELECTRIC COMPANY, 12690 Elm-
wood Avenue, Cleveland, O.
HOFFMANN & SOONS, 387 First Avenue, New York
City.
KLIEGL BROTHERS, 321 W. 50th Street, New York
City.
The J. E. McAuley Manufacturing Company, 552-554
W. Adams Street, Chicago, 111.
Ward Leonard Electric Company, Mt. Vernon, N. Y.
Rigging, Stage
Refer to HARDWARE, STAGE
A
Safes, Box Office
THIS is a safe anchored inside the
1 box office into which the cashier may
drop silver coins and bills as received
from patrons beyond what is needed for
purposes of making change. This type
of safe has been developed as a result
of the many “stick-ups” of theatre box
offices in which the robber has obtained
receipts running into several thousand
dollars. It is widely used in several
other trades, the idea, in brief, being
that with this type of safe in the box
office a theatre is likely to lose only the
amount which it is keeping exposed for
making change.
Box office safes are made of steel and
April 12, 1930
Exhibitors H eralcl-W orld
105
provided with a slot into which surplus
receipts are placed as received, or are
equipped with a chute through which the
surplus receipts may be dropped. Safes
of this type usually make possible the
lowest rates of burglary insurance.
Kewanee Safe Company, Kewanee, 111.
YORK SAFE & LOCK COMPANY, York, Pa.
▲
Sanitary Specialties
'T'HE theatre in its modern clothes,
A and to meet local health board regula-
tions, must adopt a strict policy of
sanitation. Such a policy encourages
patronage and, what is just as import-
ant, it will eliminate complications with
local authorities.
Arthur Beck Chemical Manufacturing Company, 4743
Bernard Street, Chicago, III.
HEWES-GOTHAM COMPANY, 520 W. 47th Street,
New York, N. Y.
Huntington Laboratoriee, Inc., Huntington, Ind.
Lavo Company of America, 48 Seventh Street, Mil-
waukee, Wia.
Theatrical Spray & Perfume Company, 2437 W. Chi-
cago Avenue, Chicago, 111.
U. S. Sanitary Specialties Company, 435 S. Western
Avenue, Chicago, 111.
A
Scenery, Stage
Refer to STAGE SCENERY AND
DRAPERIES
Scenic Artists Service
OFTENTIMES an exhibitor is in need
^ of some one to paint a front drop
or curtain, or do some special building
and painting of sets for a stage prologue.
There are several reliable firms that
make a specialty of this kind of work.
They will design and decorate the set to
suit the exhibitor’s needs and often will
recommend lighting combinations that
will do a lot to increase the beauty of
the set.
Chas. L. Hoyland Company, 180 N. Michigan Ave-
nue, Chicago, 111.
Manhattan Studios, 134th Street and Park Avenue,
New York City.
Novelty Scenic Studios, 340 W. 41st Street, New
York City.
TIFFIN SCENIC STUDIOS, Tiffin, O.
VOLLAND SCENIC STUDIOS. 3737 Cass Street, St.
Louis, Mo.
Schools
'THEATRE management and theatre
A organ playing are no longer hit or
miss propositions. Both have become
highly specialized. The theatre manager
must be trained in administration duties,
advertising and technics, and the organ-
ist must be able to dramatize the music
to accompany the screen attractions. So
valuable do chain organizations consider
the trained man or woman that they are
demanding those persons who have be-
come skilled through graduate work in
schools.
Ball Organ School, 218 S. Wabash Avenue, Chicago,
111.
The Del Castillo Theatre Organ School, 209 Massa-
chusetts Avenue, Boston, Mass.
The Gunn School of Music. 421 S. Wabash Avenue,
Chicago, 111.
Moving Picture Theatre Managers Institute, Elmira,
N. Y.
New York Institute of Photography, 10 W. 33rd
street, New York City.
The Vermond Knauss School of Theatre Organ Play-
ing, 210 N. Seventh Street, Allentown, Pa.
White Institute of Organ, 1680 Broadway, New York
City.
Screens
'THERE are three types of screens for
motion picture projection, metallic
surfaced, white surfaced and beaded
surfaced. Sound screens are perforated
to permit the issuance of the sound
waves from the horns behind.
The metallic surfaced screens are built
in various finishes, from a smooth sur-
face to a heavy pebbled surface. The
smooth surfaced screen has perpen-
dicular reflective characteristics while
the heavy pebbled surfaces somewhat
diffuse the light. In wide houses, the
best image is obtained on the latter type.
Metallic surfaces, as a rule are built to
fit the requirements of each house.
Flat white or diffusing type screens
in most cases are used with high in-
tensity projection. Screen surfaces are
made to meet the requirements of
mazda, reflecting arc, regular arc and
high intensity projection. Prices of
screen range from 50 cents to $2 per
square foot.
AMERICAN SILVERSHEET COMPANY, 800 Beau-
mont Street, St. Louis, M«.
Crystal Movie Screen Company, Wyckoff Building,
Celina, O.
DA-LITE SCREEN COMPANY, 2715 N. Crawford
Avenue, Chicago, 111.
L. J. Gardiner Company, 935 W. Goodale Boulevard,
Columbus, O.
Jacobson Picture Screen Manufacturing Company,
3421 W. 90th Street, Cleveland, O.
Minusa Cine Screen Company, 2665 Morgan Street,
St. Louis, Mo.
C. S. Wertsner & Son, 221 N. 13th Street, Philadel-
phia, Pa.
A
Screens for Sound Pictures
CCREENS for sound pictures are used
with most sound apparatus. They
differ from silent screens in that they
are porous. When the horns are lo-
cated behind the screen, a tightly woven
canvas would retard or muffle the sound.
These screens are perforated or other-
wise made porous. Some are coated with
a silver finish and are constructed to
lace into a frame.
AMERICAN SILVERSHEET COMPANY, 800 Beau-
mont Street, St. Louis, Mo.
BEADED SCREEN CORPORATION, 438 W. 37th
Street, New York City.
THE DA-LITE SCREEN COMPANY, 2715 N. Craw-
ford Avenue, Chicago, 111.
L. V. KUTTNAUER, 208 N. Wells Street, Chicago,
111.
Minusa Cine Screen Company, 2665 Morgan Street,
St. Louis, Mo.
RAVEN SCREEN COMPANY, 1476 Broadway, New
York City.
Radio Industries of Canada, Ltd., 120 Fort Street,
Winnipeg, Manitoba.
Rembusch Screen Company, Shelby ville, Ind.
SCHOONMAKER EQUIPMENT COMPANY, 627 W.
43rd Street, New York City.
Truvision Projection Screen Corporation, 841 Tif-
fany Street, Bronx, N. Y.
V OCALITE SCREEN COMPANY, Roosevelt, N. Y.
WALKER SCREEN COMPANY, 85 Thirty-fifth
Street, Brooklyn, N. Y.
Screen Brushes
F, order that the screen may be kept
clean, and therefore give the best pos-
sible results in projection, a screen
brush has been contrived for keeping
the silver sheet clean and responsive to
the image flashed from the projection
room.
AMERICAN SILVERSHEET COMPANY, 800 Beau-
mont Street, St. Louis, Mo.
Screen Frames
^FTER all the picture’s the thing, and
without stability and solidity of the
screen frame the picture is being shown
at a disadvantage to both theatre owner
and projectionists, to say nothing of the
patron. Billowing of the screen is a blow
to good projection. Now, too, there is
the added element of the steel frame as
another form of equipment development.
AMERICAN SILVERSHEET COMPANY, 800 Beau-
mont Street, St. Louis, Mo.
Put\our
where
he cant
get it J
The inner door oi
“hold up” partition
shown on the chest i
illustrated below
will permit the
depositing of all
money, except
enough to make
change, thru the
slot where the thief
cannot get it.
As no one but the
manager has the
combination, the
hold-up man can-
not force any em-
ployee to give up
the cash.
YORK SAFE &
LOCK CO.
York, Pa.
T4-IE BEST BY TEST
SoTumid Screen
(Approved by scientific experts)
FORlffttnTTflT^l IN
PERFECTION PROJECTION
in use hi
vocalite/
y i i i i i t— — ~ii !
DON’T CHANGE YOUR
LOW INTENSITY LAMPS
Vocalite transmits sound clearly at
no sacrifice of illumination for the pic-
ture. Vocalite will insure clear, real-
istic pictures and offer your patrons
absolute freedom from eye-strain or
glare. Vocalite screens are porous but
not perforated and absolutely flame-
proof.
Wherever Vocalite is installed, it is
enthusiastically acclaimed as the ideal
screen for the projection of black and
white or colored film.
Approved for sound by Electrical Re-
search Products, Inc., for use with
Western Electric Sound Systems, De-
Forest Phono Film and Phono Disc,
Pacent Reproducer Corp., R. C. A.
Master-Phone, Electro-Phone, etc., etc.
Descriptive Literature on Application
i, iii.t ‘ac -V.' i -A t > f -.J:
BEADED SCREEN CORP.
-148 "West 37,H Street NY
FACTORY ROOSEVELT N.Y.
106
Better Theatres Section
April 12, 1930
What’s in a NAME?
A lot depends on it if it has been long established
in its particular field
The
^nTR^QNE
SCREEN
Pat. U. S. and Canada
is an established commodity in the field of
SOUND PICTURES
They are FLAME-PROOFED if necessary
Raven Screen Corporation
1476 Broadway, New York
Screen Paint
Refer to PAINT, SCREENS
A
Seat Covers
Refer to CHAIR COVERS
Seat Indicators, Vacant
Refer to USHER SIGNAL SYSTEMS
A
Seats, Theatre •
Refer to CHAIRS, THEATRE
A
Sharpeners, Carbon
Refer to CARBON SHARPENERS
A
Shutters, Metal Fireproof
rTHE Port Shutter is made entirely of
-*■ metal with a metal sliding suspended
on a cord in which is connected a fusible
link. In case of fire, the fusible links
melts and the fire shutter automatically
drops over the port hole in the booth.
They are made to fit standard openings,
such as projection port holes, stereopti-
con port holes and spotlight port holes.
Prices range from $9 to $25.
BELSON MANUFACTURING COMPANY, 800 Sibley
Street, Chicago, 111.
BEST DEVICES COMPANY, Film Building, Cleve-
land, O.
H. B. Cunningham, 964 University Avenue, St. Paul,
Minn.
Missouri Fire Door & Cornice Company, 3144 Eaton
Avenue, St. Louis, Mo.
The Moeschl-Edwards Corrugating Company, Inc., 411
E. Fifth Street. Cincinnati, O.
W. G. Preddey, 187 Golden Gate Avenue, San Fran-
cisco, Ca!,
A
Sign Flashers
Refer to FLASHERS, SIGN
A
Signal Systems, Usher
Refer to USHER SIGNAL SYSTEMS
Signals, Reel End
Refer to REEL END SIGNALS
A
Signs, Directional
'T'AKE the case of a patron who comes
A from the auditorium and asks for
directions. If the theatre owner has had
this experience he realizes the embar-
rassment and other inconvenience. The
patron is paying his way into the the-
atre and he deserves every consideration.
The modern theatre today is equipping
itself with the directional sign. Every
business building is doing likewise.
Signs may be considered in two gen-
eral groups — those that are illuminated
and those which are etched on metal or
wood without illumination. The illumi-
nated signs, which are highly artistic in
finish and construction, are made to read
either from one side or both. The let-
tering in the signs is chipped into the
glass and silvered, making it easy to
read in daylight. The letters glow in
a soft greenish color. Illumination is ac-
complished with 25 watt show case
lamps. Signs are fitted with lamps, cord
and plug ready for attaching to light
socket.
BELSON MANUFACTURING COMPANY, 800 Sib-
ley Street, Chicago, 111.
FLEXLUME CORPORATION, Buffalo, N. Y.
E. E. Fulton Company, 1018 S. Wabash Avenue, Chi-
cago, 111.
HUB ELECTRIC COMPANY, 2219 W. Grand Ave-
nue, Chicago, 111.
The Ideal Sign Company, Inc., 149 Seventh Street,
Brooklyn, N. Y.
KLIEGL BROTHERS, 321 W. 50th Street, New York
City.
Lu-Mi-Nus Signs, Inc., 2736 Wentworth Avenue, Chi-
cago, 111.
Lustrolite, Inc., 122-24 E. Fourth Street, Davenport,
la.
Major Equipment Company, 4603 Fullerton Avenue,
Chicago, 111.
Rawson & Evans, 710 W. Washington Street, Chi-
cago, 111.
Tablet & Ticket Company, 1015 W. Adams Street,
Chicago, 111.
Viking Products Corporation, 422 W. 42nd Street,
New York City.
The Voigt Company, 1745 N. 12th Street, Philadel-
phia, Pa.
Willey Sign Company, 1559 Church Street, Detroit,
Mich.
Signs — Electric
OTION picture theatres are leaders
in the use of electrical advertising,
the usual electric signs at some of the
metropolitan houses being the most elab-
orate of their kind to be found any-
where. Among the smaller theatres also,
electric signs are widely employed. Elec-
tric signs may be obtained in many de-
sired sizes and designs. In fact, a good
design is one of the outstanding require-
ments of an effective sign and in this
connection, a number of manufacturers
of theatre signs have created special de-
partments for the design of signs espe-
cially suited to theatre purposes. Since
the sign must necessarily be made with
consideration for the size of the theatre
facade and facilities for anchoring it,
the matter is usually given individual
consideration, and sketches prepared for
the specific building to which the sign
is to be fastened.
American Signs Corporation. Kalamazoo, Mich.
Kolux Corporation, Kokomo, Ind.
The Artcraft Sign Company, Box 86, Lima, O.
Claud Neon Lights, Inc., 50- E. 42nd Street, New
York City.
Commonwealth Electric Sign Company, 4543 W. Lake
Street, Chicago. 111.
Federal Electric Company, 8700 S. State Street, Chi-
cago, 111.
FLEXLUME CORPORATION, 1100 Military Road,
Buffalo, N. Y.
Ideal Sign Company, Inc., 149 Seventh Street, Brook-
lyn, N. Y.
KLIEGL BROTHERS, 321 W. 50th Street, New York
vitv.
Lu-Mi-Nus Signs, Inc., 2736 Wentworth Avenue, Chi-
cago, 111.
Lustrolite, Inc., 122-24 E. Fourth Street, Davenport,
la.
MILNE ELECTRIC COMPANY, 614 E. Lafayette
Avenue, Detroit, Mich.
Ralston & Company, 211 Jefferson Street. Wausau.
Wis.
The Philadelphia Sign Company, 338 N. Randolph
Street, Philadelphia, Pa.
U. S. Electric Sign Company, 208 E. 27th Street,
New York City.
Willey Sign Company, 1559 Church Street, Detroit,
Mich.
A
Signs, Exit
Refer to EXIT LIGHT SIGNS
A
Signs, Marquise and Attraction Board
J^LECTRIC illumination is a bonanza
to the program. Presenting the pro-
gram in the marquise or in the attrac-
tion board is a box office asset. The
electric presentation of a theatre and a
program is an invaluable adj-unct to the
theatre attendance. Large and small
theatres, today, are utilizing this type of
promotional presentation to bring the
people to their box offices. The theatre
owner today must tell his public about
his organ, his refrigeration and heating
and the general comfort of his audience.
In the marquise or in the attraction
board this message can be presented to
these people.
American Signs Corporation, Kalamazoo, Mich.
Artcraft Sign Company, Box 86, Lima, O.
Claude Neon Lights, Inc., 50 E. 42nd Street, New
York City.
Commonwealth Electric Sign6 Company, 4543 W. Lake
Street, Chicago, 111.
FLEXLUME CORPORATION, Buffalo, N. Y.
HUB ELECTRIC COMPANY, 2219 W. Grand Ave-
nue, Chicago, 111.
Ideal Sign Company, Inc., 149 Seventh Street, Brook-
lyn, N. Y.
KLIEGL BROTHERS, 321 W. 50th Street, New York
City.
Kolux Corporation, Kokomo, Ind.
The Longsign Corporation, Dayton, O.
Lu-Mi-Nus Signs, Inc., 2736 Wentworth Avenue, Chi-
cago, 111.
Lustrolite, Inc., 122-24 E. Fourth Street, Davenport,
la.
The McNamara Sign Company, 531 E. Lafayette Ave-
nue. Detroit, Mich.
MILNE ELECTRIC SIGN COMPANY, 614 Cherry
Street, Milwaukee, Wis.
U. S. Electric Sign Company, 208 E. 27th Street,
New York City.
Willey Sign Company, 1559 Church Street, Detroit,
Mich.
A
Slides
LIDES are divided into four different
classes: Song slides, advertising
slides, announcement slides and special
advertising slides. Song slides have
come into vogue within the last few
years. There are two types of these:
April 12, 1930
Exhibitors Herald-World
107
The Palace Or-
pheum, Milwaukee,
ihe brightest spot
on “The White
Way.”
Signs That
SELL!
THE brilliantly
lighted Milne
Made Electric Signs
are the signs that
sell. They shout
your show message
to the crowds that
fill your theatre.
The best Theatres
in the country are
using MILNE Signs
because they are
convinced that this
"showmanship" is
built right in.
Send us the name of
your theatre and let
us submit a colored
sketch to you no
obligation on your
part .
MILNE ELECTRIC
SIGN COMPANY
614-618 Cherry St.
Milwaukee, Wis.
Long Distance Phone
Grand 7 666
Chicago Branch:
4352 Broadway
Graceland 4289
MILNE
SIGNS
Changeable Letter
Marquise or Canopies
WORKSTEL
STUDIOS
Jantern Slides
OF QUALITY
15 ltof st FORTY-SIXTH ST.N.Y.
BRYANT 8889
i\#J c 'Maurice Workstel
1111111111111111 in mu i min iiiiMiiiiiiiiiiiiiiiiiii^rriiiiiiiini iiiiiiiiiittw
SLIDE
UALITY
COMPANY
Organ Novelties
brenfeert Effects
Advertising Slides
Trailers Transparencies
6 EAST LAKE ST
_ ROOM 406
lllllllllllllll|l|ll||lllllllll||l|||IMIIIIIIIIIll7^UI|||||||||||||||||||||||||ILU#fll
RANdlph 3729
STAte 5698
WISE SHOWMEN
have foir ready reference a copy of
Building Theatre Patronage
450 pages of helpful suggestions and ideas
on theatre operation and management —
even advice on how to handle legal prob-
lems that are common to showmen.
Price $5.10
Herald- World Bookshop
The comedy type and the sentimental
type. They are sold or rented in com-
plete sets to be run in conjunction with
organ solos. Advertising slides: These
are of the stock advertising type in
which may be inserted the name of the
advertiser. There is a large selection
for every line of business artistically
drawn up and cleverly worded. An-
nouncement slides : A standard stock
selection makes it possible for the thea-
treman to buy already made any an-
nouncement that he desires to make.
They can be secured in very artistic de-
signs. Special advertising slides: Are
those made from copy furnished by the
advertiser from photographs, drawings,
or any other material the advertiser may
have. In every case they are made up
specially. Prices for stock slides range
from 25 cents up. Original slides cost
from about a dollar up.
The Arkay Sign Company, Ine., 421 Film Exchange
Building, Cleveland, O.
Erker Brothers Optical Company, 608 Olive Street, St.
Louis, Mo.
Loucks & Norling, Inc., 246 W. 55th Street, New
York City.
National Studios, 226 W. 56th Street, New York City.
QUALITY SLIDE COMPANY, 6 E. Lake Street, Chi-
cago, 111.
KANSLEY STUDIOS, 54 W. Randolph Street, Chi-
cago, 111.
Standard Slide Corporation, 230 W. 56th Street, New
York City.
A
Soaps, Liquid
Refer to SANITARY SPECIALTIES
A
Sound Devices, Synchronous and Non-
Synchronous
Refer to MUSIC and SOUND REPRO-
DUCING DEVICES
A
Sound Picture Equipment
Refer to MUSIC AND SOUND
REPRODUCING DEVICES
Sound-Proofing
’Vf/ITH a growing tendency on the part
** of theatre owners to incorporate
into the theatre building additional rec-
reational features such as bowling alleys
and ballrooms, the matter of sound-prof-
ing has become a subject of wide inter-
est.
In a great many instances it has been
shown that modern methods of sound-
proofing make it possible to place a ball-
room or bowling alley room either
directly above or directly under a thea-
tre auditorium, with positive assurance
that noise will not reach the auditorium
and interfere with the audience enjoying
the program.
Proper sound-proofing in such in-
stances is an individual problem, due to
the difference in building constructions,
methods of ventilating, etc. The accom-
plishment is a matter of using proper
design and materials based on years of
successful installations. The system is
based on proper breaking of solid con-
tacts combined with proper absorbing
mediums.
Hearing conditions in an auditorium
can be provided for to a large extent
in advance of construction from a study
of the plans. Acoustical defects in ex-
isting auditoriums can also be diagnosed
and corrective measures applied with
satisfactory results.
Acoustic defects may be corrected by
applying an efficient sound-absorbing
material on walls or ceiling, as pre-
scribed by a competent acoustical engi-
neer. A number of efficient sound-ab-
sorbing materials are available, which
may be elaborately decorated without
reducing its efficiency.
With the advent of talking pictures,
the acoustical requirements of theatres
have become more exacting.
With this system it is possible to place
refrigerating apparatus, pumps, ventil-
ating fans and motors, converter sets,
etc., in any part of a building without
fear of disturbance.
In case a theatre auditorium is to be
located in a large office building, the
system can be used to prevent sound of
pipe organs from penetrating to office
spaces.
THE CELOTEX COMPANY, 919 N. Michigan Ave-
nue, Chicago, 111.
Irving Hamlin, 2406 Jackson Avenue, Evanston, 111.
JOHNS-MANVILLE CORPORATION, 292 Madison
Avenue, New York City.
THE INSULITE COMPANY, 1212 Builders Exchange,
Minneapolis, Minn.
Macoustic Engineering Company, Ninth and Euclid
Avenue, Cleveland, O.
NATIONAL RUG MILLS, INC., 1001 Clybourn
Street, Milwaukee, Wis.
Stevens Sound Proofing Company 520 N. Michigan
Avenue, Chicago, 111.
UNION FIBRE SALES COMPANY, Winona, Minn.
WESTERN FELT WORKS, 4029-4133 Odgen Avenue,
Chicago, 111.
A
Sound Reproducing Devices
Ref&r to MUSIC AND SOUND REPRO-
DUCING DEVICES
Speakers and Horns
I JORNS and speakers used in sound
installations are air columns with a
belled outlet, or magnetic or electro-
dynamic cones (in baffles or horns),
used to project the sound waves created
by the amplified electrical pulsations.
They are attached to amplifiers and us-
ually number two or more, depending on
the size of the theatre.
H. J. Baier & Son Public Address Systems, Inc., 2134
Lee Road, Cleveland, O.
Bryden Products, Inc., 2559 Bellevue Avenue, Detroit,
Mich.
ELEC-TRO-FONE CORPORATION, 2490 University
Avenue, St. Paul, Minn.
Farrand Manufacturing Company, Inc., Metropolitan
Building, Long Island City, N. Y.
GATES RADIO AND SUPPLY COMPANY, Quincy,
111.
Jensen Radio Manufacturing Company, 6601 S. Lar-
amie Avenue, Chicago, 111.
KERSTEN RADIO EQUIPMENT COMPANY, Kala-
mazoo, Mich.
MACY MANUFACTURING CORPORATION, 1451
39th Street, Brooklyn, N. Y.
The Magnavox Company, Oakland, Cal.
Miles Manufacturing Corporation, 31 W. 21st Street,
New York City.
Oxford Radio Corporation, 3200 W. Carroll Avenue,
Chicago, 111.
The Potter Company, North Chicago, 111.
RACON ELECTRIC COMPANY, INC., 18 Washing-
ton Place, New Y'ork City.
Radio Industries of Canada, Ltd., 120 Fort Street,
Winnipeg, Manitoba.
The Rola Company, 4250 Hollis Street, Oakland, Cal.
SILVER-MARSHALL, INC., 6401 W. 65th Street,
Chicago, 111.
Stromberg-Carlson Telephone Manufacturing Com-
pany, 1060 University Avenue, Rochester, N. Y.
Temple Incorporated, 1925 S. Western Avenue, Chi-
cago, III.
Trimm Radio Manufacturing Company, 847 W. Harri-
son Street, Chicago, 111.
Ultratone Radio Speaker Company, 1046 W. Van
Buren Street, Chicago, 111.
The Union Fabric Company, Derby, Conn.
United Radio Corporation, 25 Leighton Avenue,
Rochester, N. Y.
The Utah Radio Products Company, 1739 S. Michi-
gan Avenue, Chicago, HI.
WRIGHT-DeCOSTER, INC., St. Paul, Minn.
Speed Indicators
CPEED indicator — an electrical device
^ with an indicator which can be lo-
cated in the booth, on the orchestra di-
rector’s table and in the manager’s office,
108
Better Theatres Section
Control
your show with AC
FILM SPEED
INDICATOR
THE AC Film Speed Indicator
indicates film speed in feet per
minute.
Use it in connection with the film
speed calculator which is supplied
gratis. Gives you instantly the exact
speed required to run your film in
any specified time.
By use of this modern equipment,
performances can be kept precisely
on schedule. Feature filmsand musi-
cal score can be perfectly synchro-
nized. Talking films are accurately
controlled.
The AC Film Indicator is designed
for quick and easy installation on all
projecting machines. Price complete,
with special support bracket, uni-
versal joint mounting bracket, drive
shaft, and all attachments, $30. Order
through your supply house, being
sure to specify by Package Number
the model you require, "clockwise”
or "counter-clockwise.”
Package No. 860,070, clockwise;
Package No. 860,071, counter-clockwise.
AC SPARK PLUG CO., Flint, Michigan
with the meters or speedometers at-
tached to the picture machine to regis-
ter at what rate of speed the film is
being run through the machine. It in-
dicates feet per mintue and also may
show minutes per thousand feet. In
modern theatres where the performances
are run on a schedule with everything
synchronized, speed indicators are a ne-
cessity. Prices range from $15 a unit
up. Generators extra.
A. C. SPARK PLUG COMPANY, Flint, Mich.
Barbour _ Stockwell Company, 100-300 Broadway,
Cambridge, Mass.
CHICAGO CINEMA EQUIPMENT COMPANY, 1736-
1754 N. Springfield Avenue, Chicago, 111.
Cinema Specialty Company, Inc., P. O. Box 1037,
Gary, Ind.
ESSANNAY ELECTRIC COMPANY, 2809 W. Van
Buren Street, Chicago, 111.
J. H. Halberg, 29 W. 57th Street, New York City.
INTERNATIONAL PROJECTOR CORPORATION,
90 Gold Street, New York City.
OLIVER MANUFACTURING COMPANY, 1705 E.
21st Street, Cleveland, O.
The J. E. McAuley Manufacturing Company, 552-554
W. Adams Street, Chicago, 111.
Stewart-Warner Speedometer Corporation, 1826
Diversey Parkway, Chicago, III.
Weston Electric Instrument Corporation, Waverly
Park, N. J.
Splicing Blocks
^ DEVICE used in theatres and ex-
changes for splicing motion picture
films. Splicing blocks sell for as low as
$7.50.
BELL & HOWELL COMPANY, 1801 Larehmont
Avenue, Chicago, III.
Duplex Motion Picture Industries, 74 Sherman Ave-
nue, Long Island City, N. Y.
Neumade Products Corporation, 249 W. 47th Street,
New York City.
Spotlights
Refer to LIGHTS, SPOT
A
Sprinklers, Automatic
Refer to AUTOMATIC SPRINKLERS
A
Stage Hardware
Refer to HARDWARE, STAGE
A
Stage Lighting Equipment
TUNDER the heading of Stage Lighting
Equipment, come strip lights, pro-
scenium strips, footlights, border lights,
floodlights, stage effects. There are so
many details in connection with stage
lighting that we suggest getting in touch
with the manufacturers of such equip-
ment for specific information.
FRANK ADAM ELECTRIC COMPANY, 3650 Wind-
sor Avenue, St. Louis, Mo.
BELSON MANUFACTURING COMPANY, 802 Sib-
ley Street, Chicago, 111.
Brenkert Light Projection Company, 7348 St. Aubin
Avenue, Detroit, Mich.
Buckeye Distributing Company, 7017 Euclid Avenue,
Cleveland. O.
CHICAGO CINEMA EQUIPMENT COMPANY, 1736-
1754 N. Springfield Avenue, Chicago, 111.
Chicago Electric Equipment, 417 S. Dearborn Street,
Chicago, 111.
Cincinnati Stage Lighting Company, 127 Opera Place,
Cincinnati, O.
Display Stage Lighting Company, Inc., 410 W. 47th
Street, New York City.
John W. English, 1631 Belmont Avenue, Cleveland, O.
Great Western Stage Equipment Company, 817
Holmes Street, Kansas City, Mo.
HUB ELECTRIC COMPANY, 2219 W. Grand Ave-
nue, Chicago, 111.
KLIEGL BROTHERS, 321 VV. 50th Street, New York
City.
Lee Lash Studios, 1818 Amsterdam Avenue, New
York City.
The Lit-War Company, Wellston, O.
Major Equipment Company, 4603 Fullerton Avenue,
Chicago, 111.
Henry Mestrum, 817 Sixth Avenue. New York City.
Milwaukee Electric Switchboard Company, 156 Clin-
ton Street, Milwaukee, Wis.
Mutual Electric & Machine Company, 7610 Jos.
Campau Avenue. Detroit, Mich.
Ward-Leonard Electric Company, 37 South Street,
Mt. Vernon, N. Y.
J. H. Welsh. 270 W. 44th Street, New York City.
WESTINGHOUSE ELECTRIC & MANUFACTURING
COMPANY, East Pittsburgh, Pa.
Wheeler Reflector Company, 275 Congress Street, Bos-
ton, Mass.
Wm. Wurdack Electric Manufacturing Company, 4414
Clayton Avenue, St. Louis, Mo.
April 12, 1930
Stage Rigging
Refer to HARDWARE, STAGE
A
Stage Scenery and Draperies
T\RAPERIES are an important fea-
1 ^ ture of theatres today. They accent
color and give softness and richness to
an interior. Architectural lines of door-
ways and archways are usually distinc-
tively hard and draperies are the me-
diums by which these lines are softened
to give a pleasing appearance. A dra-
pery scheme usually creates an inviting,
soft and colorful atmosphere. If the
drapery is in harmony with the main
color in the surroundings and in propor-
tion to the richness of the architecture
there need be little worry about it being
too rich or elaborate. Likewise, scenery,
colorful and delicate, has become an im-
portant adjunct to the motion picture,
theatre. Scenery to properly clothe the
stageshow must be of a type which is
eye-catching the moment the drop is
raised. Many specialists have been de-
veloped in this particular field. Acous-
tical treatment is also quite closely allied
with draping for color effect and har-
mony. Up-to-date scenic specialists have
made a close study of draping for acous-
tical correction, and today, of course,
acoustics are an all-important consider-
ation in stage and house drapery instal-
lations.
ASSOCIATED FABRICS CORPORATION, 723
Seventh Avenue, New York City.
Beck & Sons, Highland Avenue and Dorchester, Cin-
cinnati, O.
Continental Studios, 100 E. Ohio Street, Chicago, 111.
Dazians, Inc., 142 W. 44th Street, New York City.
Eastman Brothers Studios, Inc., 36 W. 46th Street,
New York City.
John W. English, 1613 Delmont Avenue, Cleveland, O.
E. E. Fulton Company, 1018 S. Wabash Avenue,
Chicago, 111.
Great Western Stage Equipment Company, 817
Holmes Street, Kansas City, Mo.
S. M. Ilexter & Company, Inc., 2400 E. Superior
Street, Cleveland, O.
Interstate Decorating Company, 1458 S. Wabash Ave-
nue, Chicago, 111.
Landish Studios, Inc., 40 Ames Street, Rutherford,
N. J.
Lee Lash Studios, 1818 Amsterdam Avenue, New York
City.
Mandel Brothers, Inc., State and Madison Streets,
Chicago, III.
Manhattan Studios, 134th Street and Park Avenue,
New York City.
E. L. Mansure Company, 1605 Indiana Avenue, Chi-
cago, 111.
Matney Studios, 307 W. 47th Street, New York City.
NATIONAL THEATRE SUPPLY COMPANY, 624 S.
Michigan Avenue, Chicago, 111.
Novelty Scenic Studios, 340 W. 41st Street, New York
City.
Radian Screen & Decorating Company, Finance
Building, Cleveland, O.
Sosman & Landis Company, 416 S. Kedzie Avenue,
Chicago, III.
TIFFIN SCENIC STUDIOS, Tiffin, O.
Twin City Scenic Company, 2819 Nicollett Avenue,
Minneapolis, Minn.
The Universal Scenic Studios, Inc., 378-80 Fifth
Street, Milwaukee, Wis.
Volland Scenic Studios, Inc., 3737 Cass Avenue, St.
Louie, Mo.
I. Weiss & Sons, 508 W. 43rd Street, New York City.
Windowcraft Valance & Drapery Company, 328 Su-
perior Avenue, N. W., Cleveland, O.
Statuary
A RTISTRY of decoration in a theatre
is reflected never more vividly and
accurately than by the statuary. A dig-
nified and beautiful statue at the head
of the stairs leading to the mezzanine,
for example, can establish the tone of a
theatre almost as rapidly and conclu-
sively as the construction.
P. P. Caproni & Brother, Inc., 1914 Washington
Street, Boston, Mass.
Silvestri Art Manufacturing Company, 1035 Orleans
Street, Chicago, 111.
April 12, 1930
Exhibitors Herald-World
109
Stereopticons
CTEREOPTICONS are used for the
^ projection of lantern slides and ef-
fects, illumination being supplied by in-
candescent or arc lamps. They are
made in single units and also for double
and triple dissolving. Many unusual
effects are possible with the modern
stereopticon as developed for theatre
use. They can be obtained for as low
as $26.00 for Mazda type.
BEST DEVICES COMPANY, Film Building, Cleve-
land, O.
Brenkert Light Projection Company, 7348 St. Aubin
Avenue at Grand Boulevard, Detroit, Mich.
KLIEGL BROTHERS, 321 W. 50th Street, New York
City.
Sweeping Compound
'T'HERE are a number of these on the
market, many of which are very effi-
cient. They are made from a composi-
tion impregnated with oil so that in
sweeping the theatre very little dust is
raised. These compounds also have in
them disinfecting material which disin-
fects the floor as it is swept.
They come in 75-lb. drums, 100-lb.,
200-lb. and 300-lb. barrels. Prices range
at about $2.50 per 100 lbs.
The Huntington Laboratories, Inc., Huntington, Ind.
Switchboards
/CONTROL of lighting through the use
^ of switchboards makes possible the
wonderful lighting effects achieved in
motion picture theatres today. Switch-
boards for this work are built in many
capacities. Scenes for unusual lighting
effects may be pre-selected by such a
board and the theatre flooded with ap-
propriate lighting scheme at a proper
cue, by the simple method of throwing
a switch. Lighting control systems are
being adopted by theatres of lesser size
that heretofore have considered such in-
stallations as being only for the larger
metropolitan houses.
Manufacturers of this type of equip-
ment are glad to furnish engineering
service and consult with exhibitors and
architects on various phases of these
lighting control systems.
A new device for automatic and pre-
set control of stage and house lighting
has recently been developed. The princi-
ple is very similar to that employed in
the playing of pipe organ music and
may be operated manually or automat-
ically from the player roll. Novel and
spectacular effects are thus produced
with the possibility of synchronization
with the program.
FRANK ADAM ELECTRIC COMPANY, 3650 Wind-
sor Avenue, St. Louis, Mo.
BELSON MANUFACTURING COMPANY, 800 Sib-
ley Street, Chicago, 111.
Bull Dog Electric Products Company, 7610 Joseph
Campeau Street, Detroit, Mich.
Chicago Electric Equipment Company, 417 S, Dear-
born Street, Chicago, 111.
Chicago Switchboard Manufacturing Company, 426 S.
Clinton Street, Chicago, III.
Cleveland Switchboard Company, 2925 E. 79th Street,
Cleveland, O.
CUTLER-HAMMER MANUFACTURING COMPANY,
12th and St. Paul, Milwaukee, Wis.
GENERAL ELECTRIC COMPANY, 1 River Road,
Schenectady, N. Y.
HUB ELECTRIC COMPANY, 2225 W. Grand Ave-
nue, Chicago, 111.
KLIEGL BROTHERS, 321 W. 50th Street, New York
City.
Major Equipment Company, 4603 Fullerton Avenue,
Chicago, 111.
Milwaukee Electric Switchboard Company, 156 Clinton
Street, Milwaukee, Wis.
THE NATIONAL THEATRE SUPPLY COMPANY,
624 S. Michigan Avenue, Chicago, 111.
BORDERS FOOTS
COVES
FLOODS BEAM-2-
FLOODS
SPOTS OLIVETTES
YOU CAN GET
BEL-CROME
ONLY IN
Only in Bel-Sun-Lite can you get Bel-Crome, the
alloy of chromium that is the most efficient reflect'
mg material ,as well as being tougher, lighter and
stronger. It is tarnish-proof, too hard to scratch,
and reduces the weight of lights so much that
more economical rigging and easier handling result.
Bel-Crome is now used in all Bel-Sun-Lites, though
the older styles are still carried for those who de-
sire them. In securing Bel-Crome for Bel-Sun-
Lite users the unvarying Belson policy of always
being first to introduce the latest proven improve-
ment is again evident. Bel-Crome has been ex-
haustively tested by both lighting engineers and
stage illumination experts.
Therefore we urge your investigation of Bel-Crome
before deciding upon new equipment. Our repre-
sentative, whose name is in the classified phone
book of the nearest listed city, will gladly give you
all information.
Belson Manufacturing Go.
802 Sibley Street Chicago, 111.
Atlanta, Ga.
Buffalo, N. Y.
Detroit, Mich.
Ft. Worth, Tex.
Gary, Ind.
Houston, Tex.
Indianapolis, Ind.
Kansas City, Mo.
Los Angeles, Cal.
Miami, Fla.
Minneapolis, Minn.
New Orleans, La.
New York, N. Y.
Omaha, Neb.
Philadelphia, Pa.
Pittsburgh, Pa.
Richmond, Va.
Rochester, N. Y.
St. Louis, Mo.
San Antonio, Tex.
San Francisco, Cal.
Seattle, Wash.
Tampa, Fla.
Tulsa, Okla.
CANADA
Montreal, Que.
Toronto, Ont.
Winnipeg, Man.
Trumbull Electric Manufacturing Company, Plainville,
Conn.
Ward Leonard Electric Company, 37 South Street,
Mt. Vernon, N. Y.
WESTINGHOUSE ELECTRIC & MANUFACTURING
COMPANY, East Pittsburgh, Pa.
Wm. Wurdack Electric Manufacturing Company, 4444
Clayton Avenue, St. Louis, Mo.
▲
Switches
TVIEVER in the history of the theatre
1 has electrical equipment played as
vital a role as it does today. From pro-
jection room to stage and to manager’s
office, electricity to a large extent runs
the show. With the program on a min-
ute schedule, electrical switches in turn
have an important duty to perform.
FRANK ADAM ELECTRIC COMPANY, 3650 Wind-
sor Avenue, St. Louis, Mo.
The Bryant Electric Company, Bridgeport, Conn.
Dowser Manufacturing Company, 225 Broadway, New
York City.
Hart Manufacturing Company, Hartford. Conn.
HOFFMANN & SOONS, 387 First Avenue, New York
City.
Kohler Company, Kohler, Wis.
WESTINGHOUSE ELECTRIC & MANUFACTURING
COMPANY, East Pittsburgh, Pa.
Telephones, Inter-Communicating
Refer to INTER-COMMUNICATING
TELEPHONES
Temperature Control Apparatus
rT'EMPERATURE control apparatus
A are devices for automatically control-
ling the temperature of the auditorium,
organ chambers or any part of the thea-
tre where a uniform heat must be main-
tained. In a control for an auditorium
the device is a small thermostat, which
actuates a valve on an air-line, which
in turn operates the shutters in the air
ducts. In the average size theatre sev-
eral of these will be located at various
places and each will operate independ-
ently of the other, thus relieving hot or
cold spots in any one section. Controls
for organ chambers turn on or off elec-
tric heaters and also work on the ther-
mostatic principle.
The Electric Heat Control Company, 5902 Carnegie
Avenue, Cleveland, O.
The Foxboro Company, Nepon6et Avenue, Foxboro,
Mass. 9
Johnson Service Company, 149 E. Michigan Avenue,
Milwaukee, Wis.
National Regulator Company, 2301 N. Knox Avenue,
Chicago, 111.
Powers Regulator Company, 2720 Greenview Avenue,
Chicago, 111.
Terra Cotta, Architectural
nPHEATRE architecture and decoration
A today reflects both the freedom of in-
dividual expression and the character of
the showplace itself. Not least in the
material forms of that expression is
terra cotta, with the variety of struc-
tural decoration it affords.
Midland Terra Cotta Company, 105 W. Monroe Street,
Chicago, 111.
Northwestern Terra Cotta Company, 2525 Clybourne
Avenue, Chicago, 111.
A
Theatre Accounting Systems
Refer to ACCOUNTING SYSTEMS
Theatre Costumes
Refer to COSTUMES AND COSTUME
FABRICS
A
Theatre Curtain Advertising
'T'HEATRE curtain advertising in
many places has been the means of
bringing together the exhibitor and the
local merchant on more friendly terms,
besides being a source of revenue for the
exhibitor. It also has stimulated com-
munity interest among the patrons in
110
Better Theatres Section
April 12, 1930
trading at their neighborhood stores.
Chas. L. Hoyland Company, 180 N. Michigan Avenue,
Chicago, 111.
Twin-City Scenic Company, 2819 Nicollett Avenue,
Minneapolis, Minn.
Theatre Brokers
Refer to BROKERS
A
Theatre Dimmers
Refer to DIMMERS
A
Theatre Seats
Refer to CHAIRS
A
Theatre Promotion
TWO primary factors in promotional
A work of a theatre, as far as paper is
concerned, are quality production and
speed of service. Just as those two ele-
ments figure in the contact between the-
atre owner and patron, so too they loom
in the relations between the exhibitor
and the company that serves him with
his promotional material.
Adswin Corporation, 727 Seventh Avenue, New York.
Davis Bulletin Company, Inc., Lock Street, Buffalo,
N. Y.
Bower Show Print, Fowler, Ind.
Chicago Show Printing Company, 222 W. Madison
Street, Chicago, 111.
EXHIBITORS PRINTING SERVICE, 711 S. Dearborn
Street, Chicago, III.
Filmack Company, 838 S. Wabash Avenue, Chicago,
111.
The Hammiell Corporation, 1714 Third Avenue, N.,
Birmingham, Ala.
The Hennegan Company, 311 Genesee Street, Cin-
cinnati, O.
NATIONAL PROGRAM & PRINTING COMPANY,
729 S. Wabash Avenue, Chicago, 111.
NATIONAL SCREEN SERVICE, 130 W. 41st Street,
New York City.
Frank Roberts, 111 N. Franklin Street, Syracuse,
N. Y.
Screen Publications, Box 126, Appleton, Wis.
Radio Mat Slide Company, 167 W. 48th Street, New
York City.
Tickets
r|’HEATRE tickets are available and
A used in many forms as roll tickets,
folded tickets, reserved seat tickets, and
ticket coupon books. Roll and folded
tickets of the more usual denominations
are carried in stock. Tickets are com-
monly sold in even multiples of 10,000,
the price decreasing with additional
thousands ordered.
Tickets are made for use with ticket
issuing machines and are consecutively
numbered. This enables accurate check
of tickets sold for each day. Stock
tickets may be obtained for 50 cents a
roll. Special printed roll or center hole
folded tickets range in price from $8
for 10,000 to $158 for a million. The
admission price must be printed on each
ticket, by order of the government.
PROGRAMS
That Sell Empty
Seats
THE NATIONAL
Program and Printing Co.
729 South Wabash Ave., Chicago
320 West 46th St., New York
Send for Samples
ARCUS TICKET COMPANY, 348 N. Ashland
Avenue, Chicago, 111.
AUTOMATIC TICKET REGISTER CORPORATION,
245 Fifth Avenue, New York City.
Columbia Printing Company, 1632 N. Halsted Street,
Chicago, 111.
Globe Ticket Company, 116 N. 12th Street, Philadel-
phia, Pa.
Hancock Brothers, Inc., 25 Jessie Street, San Fran-
cisco, Cal.
International Ticket Company, 50 Grafton Avenue,
Newark, N. J.
Keystone Ticket Company, Shamokin, Pa.
Mid- West Ticket & Supply Company, 910 S. Michigan
Avenue, Chicago, 111.
National Ticket Company, Shamokin, Pa.
Simplex Ticket Company, 3120 W. Grand Avenue,
Chicago. 111.
Weldon, Williams & Lick, Fort Smith, Ark.
World Ticket & Supply Company, Inc., 1600 Broad-
way, New York.
Ticket Booths
TV EEPING pace with advancement in
theatre design the box office has
been developed from a rather unsightly
necessity to a thing of beauty, modernly
equipped for speedy and accurate sale of
tickets. It is usually designed in har-
mony with the architectural scheme of
the theatre.
Attractive booths are made of plastic
composition or wood. Others are made
of cast brass or bronze with marble
bases.
While larger theatres require several
box offices one of these is always placed
as near the sidewalk lines as possible.
This procedure is usually followed where
only one box office is used also, thus plac-
ing the ticket window within easy access.
Ticket booths vary in price according
to their construction, size and elaborate-
ness from $350 to $1,500.
Atlas Metal Works, 2601 Alamo Street, Dallas, Tex.
The Caille Brothers Company, 6210 Second Boulevard,
Detroit. Mich.
Libman-Spanjer Corporation, 1600 Broadway, New
York City.
Lobby Display Frame Corporation, 723 Seventh Street,
New York City.
Newman Manufacturing Company, Norwood Sta-
tion, Cincinnati, O.
Stanley Frame Company, 727 Seventh Avenue, New
York City.
Ticket Holders
TNIERE are various forms and types
A of these made for both the single and
coupon ticket rolls and generally con-
structed so that the roll of tickets is
automatically held under tension, which
prevents the roll of tickets from unwind-
ing. The prices range from $0.50 to
$1.50.
AUTOMATIC TICKET REGISTER CORPORATION,
245 Fifth Avenue, New York City.
Simplex Ticket Company, 3120 W. Grand Avenue,
Chicago, 111.
A
Ticket Machines
Refer to MACHINES, TICKET
A
Tile (for Floors and Decoration)
TMPORTANCE of first impressions has
been repeated often enough, yet many
a patron has drawn a negative reaction
toward a beautiful theatre because in-
sufficient attention has been paid to the
appearance of the lobby. The usages of
decorative tile in the theatre are many
and valuable. Besides its use for
fountains and purely decorative fea-
tures, it is proved beautifying as well
as durable as floor material in theatre
lobbies, lounges, etc.
American Encaustic Tiling Company, Ltd., 16 E. 41st
Street, New York City.
Associated Tile Manufacturers, 420 Lexington Avenue,
New York City.
Mosaic Tile Company, Zanesville, O.
The Tile-Tex Company, 1232 McKinley Avenue,
Chicago Heights, 111.
A
Tool Kits
rJ’OOL kits, or outfits, are made com-
plete with a set of tools for use on
the picture machine. They usually con-
tain “V” Block, Split Screw Driver,
Driver Pins, Taper Pin Reamer, Taper
Pin Remover and Sprocket Puller. Price
is $5.
INTERNATIONAL PROJECTOR CORPORATION, 90
Gold Street, New York City.
Ticket Booth Heaters
rI’HE ticket booth heater is a compact
A device which is a necessity, especially
in cases where the booth is set away
from the walls of the theatre. The
seller in the booth must be protected
against climatic conditions to function
efficiently in change making. A cold
booth is not productive to correctness.
The Prometheus Electric Corporation, 360 W. 13th
Street, New York City.
TIME-O-STAT CONTROLS COMPANY, Elkhart, Ind.
Ticket Choppers
A MACHINE for punching tickets
* dropped in box as patron enters the-
atre. The ticket chopper guards against
the resale of tickets. Mutilation of the
ticket consists of perforations made on
the ticket, which, however, is done in a
manner that does not prevent accurately
checking results. Ticket choppers are
made in several wood and metal finishes,
and are operated by electricity, or hand
or hand and foot. Prices range from
$75 to $250.
AUTOMATIC TICKET REGISTER CORPORATION,
245 Fifth Avenue, New York City.
H. V. Bright, 1104 Prospect Avenue, Cleveland, O.
Caille Brothers, 6210 Second Avenue, Detroit, Mich.
Mid-West Ticket & Supply Company, 910 S. Michigan
Avenue, Chicago, 111.
Newman Manufacturing Company, Norwood Station,
Cincinnati, O.
Visible Coin Style Company, 1224 E. 111th Street,
Cleveland, O.
J. H. Waech & Son, 300 37th Street, Milwaukee, Wis.
Towels, Paper
PROGRESSIVE operation of a theatre
does not stop at the screen or stage
of the theatre. It extends even to the
small details of equipment of the entire
theatre. Paper towels are a factor of
efficient equipment, but in this, as in all
other phases of running a theatre, there
are varying standards and values. The
most successful theatre owner has the
highest standards.
Bay West Paper Company, Green Bay, Wis.
Ft. Howard Paper Company, Green Bay, Wi6.
Hoberg Paper & Fiber Company, Green Bay, Wis.
CIRCUS HtRDLDJ
PflOGRWM
DftTtt’POST6RS
EXHIBITORS
Printing Service
711 South Dearborn Street
CHICAGO, ILL.
April 12, 1930
Exhibitors Herald-World
111
Trailers
'T'HE exhibitor has his screen for en-
x tertainment purposes, but it also is an
invaluable asset in promotional work.
Trailers are widely used and vary just
as widely in style, depending, of course,
upon the type of entertainment to be
promoted. Trailers on feature pictures
may be obtained on a weekly, monthly
and yearly contract basis. Other trailers
may be designed and produced for some
special feature of the program. A great
many theatres also have their own title
trailer for the news reels, especially
when several news reels are combined.
AD-VANCE TRAILER SERVICE CORPORATION,
930 Ninth Avenue, New York City.
Appreciation Films, Inc., 1029 S. Wabash Avenue,
Chicago, 111.
Artfilm Studios, Inc., 6601-05 Euclid Avenue, Cleve-
land, O.
Artwin Products Corporation, 729 Seventh Avenue,
New York City.
Erker Brothers Optical Company, 608 Olive Street,
St. Louis, Mo.
EXHIBITORS PRINTING SERVICE, 711 S. Dear-
born Street, Chicago, 111.
Filmack Company, 838 S. Wabash Avenue, Chicago,
111.
Holland Picture Productions, 1402 Broadway, Detroit,
Mich.
NATIONAL PROGRAM & PRINTING COMPANY,
729 S. Wabash Avenue, Chicago, 111.
NATIONAL SCREEN SERVICE, INC., 126 W. 46th
Street, New York City; 810 S. Wabash Avenue,
Chicago, and 1922 S. Vermont Avenue, Los Angeles.
QUALITY SLIDE COMPANY, 6 E. Lake Street,
Chicago, III.
RANSLEY STUDIOS, 54 W. Randolph Street, Chi-
cago, 111.
Transformers
Refer to GENERATORS, MOTOR
A
Transparencies, Window Displays
'J'HE transparency offers a colorful and
A eye-catching form of advertising. Use
of this type of display is growing, for
the effect is one of delicacy, yet it at-
tracts. It may be ordered in the form
of window displays, lobby boards, etc.
Eastman Brothers Studios, 36 W. 46th Street, New
York City.
National Studios, 226 W. 56th Street, New York City.
RANSLEY STUDIOS, 54 W. Randolph Street, Chi-
cago, 111. A
Uniforms
r| 'HEATRE prestige emphasized
A through the training of ushers, door-
men and other attendants, is greatly en-
hanced by costumes worn by such em-
ployees.
Uniforms for Summer wear should be
of a lightweight material to provide com-
fort and in addition, to create an at-
mosphere of coolness. Uniforms for the
Winter months should be of a heavier
material of a dark color.
Many theatres at present are making
it a practice of equipping ushers, etc.,
in a style that harmonizes with the
architecture of the house. For example,
a theatre done in a Spanish style very
frequently adopts a Spanish type of uni-
form for house employees.
Uniforms should be made to indi-
vidual measurements to assure perfect
fit and neatness at all times. Special
catalogues are available containing ap-
propriate suggestions for theatre attend-
ants’ uniforms.
Angelica Company, 1419 Olive Street, St. Louis, Mo.
Browning, King & Company, 264 Fourth Avenue, New
York City.
Chicago Uniform & Cap Company, 208 East Monroe
Street, Chicago, 111.
DeMoulin Brothers & Company, 1030 S. Fourth
Avenue, Greenville, 111.
LESTER, LTD., 18 W. Lake Street, Chicago, III.
M. C. Lilly & Company, 293 E. Long Street, Colum-
bus, O.
MAIER-LAVATY COMPANY, 2139 Lincoln Avenue,
Chicago, 111.
TRAILERS
SILENT and
TALKING
100%
SALESMEN
ANIMATED TRAILERS
THE LAST WORD IN
BE LUXE SCREEN
ADVERTISING
SCREEN
MASTER OF
CEREMONIES
TALKING
FILM
SERVICE
AN
INSTITUTION
IN THE
FILM
INDUSTRY
SYNCHRO
SONG
FILMS
SMASHING
SOUND
NOVELTY
Special Lobby Display
and
ANIMATED
Talking
Novelty Cartoons | Merchants Film Ad Service
AD-VANCE TRAILER SERVICE C0RP.
“The Press Sheet of the Screen
CHICAGO NEW YORK LOS ANGELES
845 S. Wabash Ave. 930 Ninth Ave. 1928 S. Vermont Ave.
A. G. Meier and Company, 205 W. Monroe Street,
Chicago, 111.
National Uniform Company, 12 John Street, New
York City.
Pettibone Brothers Manufacturing Company, 632
Main Street, Cincinnati, O.
The James E. Richards Company, Dayton, O.
Marcus Ruben, Inc., 625 S. State Street, Chicago, 111.
Russell Uniform Company, 1600 Broadway, New
York City.
Western Uniform Company, 105 S. Wells Street,
Chicago, 111.
▲
Ushers Signal System
rS''HE usher signal system provides a
sending station at each aisle, equipped
with numeral push buttons that give any
total of seats that aisle might have. The
usher registers on this station the num-
ber of vacant seats available, which in-
formation is transmitted to the floor or
head usher, depending on the size of the
theatre. In the larger houses the floor
usher relays the information to the head
usher. The head usher sends total of
all aisles and floors to the doorman who
directs the people to the different sec-
tions of the house where the vacant
seats are waiting. This operation goes
on continuously, and rapidly takes care
of waiting crowds. The various stations
can be furnished in any finish.
The Acme Electric Construction Company, 407 S.
Dearborn Street, Chicago, 111.
Automatic Electric Company, Inc., 1027 W. Van
Buren Street, Chicago, 111.
Bilmarjae Corporation, 1697 Broadway, New York,
N. Y.
Bryant Electric Company, Bridgeport, Conn.
Guerin Theatre Seating Company, Inc., 609 Iberville
Street, New Orleans, La.
Holtzer-Cabot Electric Company, 125 Amory Street,
Boston, Mass.
Vacuum Cleaning Equipment
'T'HOUGH the constant and careful
J cleaning of the interior of a theatre
would seem to present a problem, the
vacuum cleaner has simplified matters
considerably, since it can be used in
cleaning carpets, drapes, chairs, organ
lofts, stage floors, etc. The vacuum
cleaner also promotes sanitation, which
old methods did not do. Vacuum cleaners
are procurable for theatres of all sizes
and are priced nominally when consider-
ation is taken of their efficiency and
labor saving.
Cleaners may be purchased for as low
as $67.50.
Apex Electrical Manufacturing Company, 1067 E.
152nd Street, Cleveland, O.
Atwood-Stewart Vacuum Machine Company, 4527
Ravenswood Avenue, Chicago, III.
Eureka Vacuum Cleaner Company, Hamilton and
Dewey Avenues, Detroit, Mich.
GENERAL ELECTRIC COMPANY, 1 River Road,
Schenectady, N. Y.
The Hoover Company, Canton, O.
The Morrow Company, Inc., 400 W. Madison Street,
Chicago, 111.
Spencer Turbine Company, Hartford, Conn.
A
Vending Machines
D UE to the Yankee disposition to
get what he wants with the least
fuss and bother, vending machines are
now being adopted by many theatres.
The newer models are designed to dis-
pense many kinds of package goods and
the customer makes his purchase and
the proprietor makes a quick sale and
profit, without the expense of a hired
attendant. This feature of low invest-
ment and overhead, with a high percen-
tage of profit, has resulted in many in-
stallations in theatres, and the number
is growing fast. The machines are de-
signed to meet the requirements in ap-
pearance of the fine theatre.
112
Better Theatres Section
xM Sensation in
FATIONAl SCREEN SERVK
chic a o o
610 SO WABASH KVt.
ALL TECHNICOLOR
TALKING TRAILERS
VAGABOND KING
THE ROGUE SONG
NOW AVAILABLE
BESTEROPTICON
Slide Projector
Low in Price — High in Results
Price $26.00 at All Dealers
BEST DEVICES CO.
200 Film Bldg., Cleveland, Ohio
WITHOUT
INVESTMENT
PROFIT
Vending machines and candy furnished without cost.
Candy highest quality kept fresh by frequent service,
sells fast. Pays you big percentage. Fits odd corn-
ers, mi-kes them pay dividends.
Write for generous proposition.
Margaret Felch
54 West Randolph St. Chicago, III.
Tel. Dorchester 7563
Books Theatre Managers and
Projectionists Need
Richardson’s Motion Picture Handbook —
Vols. 1 and 2 $ 6.20
Richardson’s Motion Picture Handbook —
Vol. 3 — 5.10
Complete Set (the three volumes) 10.20
Building Theatre Patronage 5.10
Remittance to accompany order, unless you wish bool{s
sent C.O.D.
Order from
Herald-World Bookshop
407 S. Dearborn Street Chicago, Illinois
Re-Decorate
Your Staff!
You know from expert
ence that re-decorating
your house always steps
up attendance. One man
tells another- — -and the
second man comes to see
for himself.
You get the same effect
by putting your staff in
new uniforms. Let them
be gay and colorful — eye-
catchers! But do not sac-
rifice that touch of au-
thority which commands
respect from your patrons.
Keen judgment is needed
to hit the right medium.
Maier-Lavaty uniform de-
signers have judgment
mellowed by years of ex-
perience. And they are
backed up by craftsmen
who know how to convert
their ideas into cloth,
braid and buttons.
Let us send you samples
of fabrics, style-chart, and
prices. Write to
Maier-Lavaty Co.,
2139 Lincoln Ave. Chicago
April 12, 1930
The American Vending Company, 39 S. LaSalle
Street, Chicago, 111.
Columbus Vending Company, 2005-13 E. Main Street,
Columbus, O.
Consolidated Automatic Merchandising Corporation,
245 Fifth Avenue, New York, N. Y.
MARGARET FELCH, 54 W. Randolph Street, Chi-
cago, III.
Kersten & Smerling, 330 36th Street, Brooklyn, N. Y.
MILLS NOVELTY COMPANY, 4110 Fullerton Ave-
nue, Chicago, 111.
Superior Automatic Vending Company, 1223 S. Wa-
bash Avenue, Chicago, 111.
Ventilating Systems
Refer to AIR CONDITIONING AND
COOLING EQUIPMENT— COOLING,
VENTILATING SYSTEMS —
ELECTRIC FANS— FANS,
VENTILATING
A
Ventilators
I> ROPER distribution of air in the the-
atre is an important feature of cor-
rect ventilation. One of the methods of
achieving this is through the use of
ventilators located in the auditorium
floor. Air brought into the theatre is
distributed in this manner to all parts
of the house. Ventilators of this type
which are generally known as mushroom
ventilators, may be adjusted to permit
the desired amount of air entering the
auditorium. It is claimed that diffusers
of this type enable an evenly distributed
amount of air to reach all portions of
the building. The prices range from
50c to $1.50 each, depending on the di-
ameter. A six-inch diameter is generally
used.
American Metal Products Company, 5855 Manchester
Avenue, St. Louis, Mo.
Knowles Mushroom Ventilator Company, 41 N. Moore
Street, New York City.
Sobel & Kraus, Inc., 517-21 E. 136th Street, New
York City. A
Wall Coverings
C INCERE consideration must be given
^ to the subject of wall coverings for
in the final analysis they are one of the
most important factors in theatre con-
struction.
Beaver Products Company, Inc., 1440 Military Road,
Buffalo, N. Y.
Cornell Wood Products Company, 190 N. State
Street, Chicago, 111.
Universal Gypsum & Lime Company, 111 W. Wash-
ington Street, Chicago, 111.
U. S. Gypsum Company, 300 W. Adams Street,
Chicago, 111.
Vitroiite Company, 133 W. Washington Street,
Chicago, 111.
H. B. Wiggin’s Sons Company, Bloomfield, N. J.
A
Waste Cans
'T'HESE generally have self closing
x covers, some of them being operated
by foot levers. Some are finished in
high-grade enamel to harmonize with the
rest of the booth equipment, while others
are made of galvanized iron. Some types
are also water tight, so they will hold
water to extinguish carbon butts or the
immersion of film fragments in water
for safety. The prices range from $5.00
to $7.50.
E. E. Fulton Company, 1018 S. Wabash Avenue,
Chicago, 111.
Water Purifiers and Coolers
ATER purifiers and coolers have
made theatre attendance more wel-
come to the prospective patron. These
devices assure them of refreshing water
which is cool and pure at all times.
American Carbonic Machinery Company, Wisconsin
Rapids, Wis.
U. S. Ozone Company, 500 N. Dearborn Street,
Chicago, 111.
Wheels, Color
Refer to COLOR WHEELS
April 12, 1930
Exhibitors Herald-World
113
BETTER PROJECTION
A Department Conducted for Both Projectionist and Exhibitor
By F. H. RICHARDSON— —
The Rear Shutter and Film Ignition
RECENTLY I received a letter from
the president of a company manu-
- facturing one of the leading pro-
jectors, in which he called my attention
to a mistatement by me concerning the
reduction of heat effected at the aperture
by the rear shutter. Although the error
was made inadvertently, it nevertheless
was an error and I am only too happy to
correct it.
In the February 22d issue of the
Herald-World, I said, “By installing
this attachment [the rear shutter] you
cut down the heat on the film by at the
very least calculation, 75 per cent . . .”
Now, gentlemen, I had no earthly inten-
tion of saying anything like that. But
I did — and I apologize, both to you and
to the executive who made the inquiry.
What I had intended to stay in that
place was what I did say at the begin-
ning of that article, that is, “this par-
ticular new addition to projection equip-
ment [rear shutter] reduces the prob-
ability of the FIRING of film at the
projector aperture by at least 75 per
cent.”
As to the heat itself on the film, I
should have said, “By installing this at-
tachment you cut down the heat on the
film by about 50 per cent . . .”
Unfortunately, to be human is to err,
at least once in awhile, and in this busi-
ness of beating out thousands of words
on a typewriter, it should occasion no
surprise that the wrong words some-
times do get into one’s statements.
When they do, I am only too glad to
have them pointed out to me so that I
may correct them.
Now, as to the reduction in the prob-
ability of firing the film effected by the
rear shutter: I really believe that the
reduction does amount to at least 75 per
cent. Of course, it would be difficult to
prove that such an amount is correct,
but I think it is entirely possible, for the
following reasons:
T IRST, with the entire heat of a light
beam such as is sent forward by modern
high intensity arcs, by reflector type
arcs, or even by high amperage ordinary
arcs concentrated upon the aperture, the
temperature is very high. It is sufficient
even to warp the frame of projector
mechanisms. It will fire film almost in-
SORRY
• REGARDING the published state-
ment that I had arranged to sup-
ply locals asking for samples of wide
film, what I said was then entirely
time, but it seems now the official who
made the agreement later took it up
with other officials, with the following
result:
“Dear Mr. Richardson: I am sorry
to advise that it will be impossible to
furnish the promised samples of Gran-
deur film at present. I have taken the
matter up with the executives of the
organization and they think it inad-
visable to carry out the plan at the
present time. However, as soon as the
film has become standardized I will be
very happy to let you have them.”
Personally, I don’t think that such
changes as may be made will be of
importance in this particular thing.
However, I can understand that the
officials of the company would prefer
not to let the film samples go out,
except in its final form.
The S M P E standards committee
is working now trying to effect a final
standard width for wide film and we
may expect that the matter will not
be very long delayed. Meanwhile, any
local unions desiring a sample may
advise me. I have 16 such requests
on file from locals now. The samples
will be sent as soon as they are
available.
stantly, the heat of adjacent metals
helping to increase the speed of firing, at
least to some extent.
The rear shutter eliminates at least
half of this heat. It reduces the heat of
even the hottest light beam to such an
extent that the hand may be placed and
held on the projector mechanism parts
quite close to the aperture without seri-
ous discomfort, and, except when the
most powerful arcs are used, without
any discomfort at all. The heat is in fact
reduced to such an extent that I have
myself held a finger in the light beam at
the aperture (no film in), using a 180-
ampere high intensity lamp, for a period
of (as I remember it) two or three sec-
onds, before feeling discomfort. And as
you very well know, such a light source
certainly does make a spot rivaling His
Satanic Majesty’s dominions in tempera-
ture when using the old style shutter.
Now, gentlemen, I believe that after
you have considered all this, you will
agree that when I say the danger of fir-
ing the film at the aperture is reduced
by 75 per cent by using a rear shutter,
I am well within the probabilities.
I WOULD like to hear from projection-
ists as to their opinion upon this point. I
also cordially invite both the correspond-
ent, other projector manufacturers and
projectionists to make the following
experiment:
First, place all reels of film in the film
tank. Second, remove all other film from
the room. Third, make your experiment
only when no audience is present.
Fourth, cut several strips of ordinary
inflamable film, say three inches long.
Fifth, have a man there with a watch to
do the timing. Sixth, place your film
over the aperture just as the second hand
of the watch reaches one of the main
divisions of its dial. Seventh, open the
mechanism casing door on the working
side. Open the gate. Strike the arc and
let it get burning normally with the
dowser down. Eighth, set the projector
rotating shutter (rear shutter) so the
light beam will pass through to the aper-
ture. Ninth, holding one of the three
and a half-inch long strips of film with
a plyer. When the second hand reaches
any suitable point, quickly place the film
as flatly as you may over the projector
aperture until it fires — not merely curls
up, but bursts into flame. Note as nearly
as possible the precise time. Repeat the
experiment several times and then aver-
age the time required to fire the film.
Next, start the projector at regular
normal projecting speed and repeat the
experiment several times. Average the
time of these experiments also. The two
averages will provide us with exact fig-
ures from which the exact percentage of
difference in time of firing, as between
rear and front shutters, may be obtained.
This is a matter of large importance.
I shall hope to hear from at least a
thousand of you. Double that number
will be better. Get thee busily busy. Our
correspondent is especially invited to sub-
mit results of such an experiment,
because he and other projector manufac-
turers have facilities for doing very
exact work.
114
Better Theatres Section
April 12, 1930
THE PROJECTION COMMITTEE MEETING
PRESIDENT CRABTREE, after Dr.
LaPorte declined to serve as chair-
man of the projection committee because
of the press of work, appointed Lewis
M. Townsend, formerly chief projection-
ist of the Eastman theatre in Rochester,
N. Y., and now with the sound section of
Publix, as chairman of the committee.
The appointment is good. No better
could, I am sure, have been suggested.
Mr. Townsend not only knows the prac-
tical end of projection thoroughly but
also understands its technical side. He
is a man of recognized ability and will,
I am sure, fill the office with both distinct
credit to himself and benefit to the so-
ciety at large. The committee consists of
the following:
W. B. Rayton, Bausch and Lomb Opti-
cal Company, Rochester, N. Y. ; D. F.
Whiting, Fox-Hearst Corporation, New
York City; Herbert Griffin, General The-
atres Corporation, New York City; J. H.
Goldberg, Publix, New York City; T.
Faulkner, Paramount - Famous - Lasky,
Long Island City; Dr. L. M. LaPorte,
Publix, New York City; H. B. Santee,
Electrical Research Products, New York
City; Emery Huse, E. K. Company,
Hollywood; Chauncey Greene, Minne-
apolis; R. H. McCullough, Fox-West
Coast Theatres, Los Angeles; Rudolph
Meihling, Publix, New York City; F. H.
Richardson, Exhibitors Herald-World;
G. C. Edwards, American Society, New
York City; P. H. Evans, Vitaphone Cor-
poration, Brooklyn; W. A. MacNair, Bell
Telephone Laboratories, New York City;
and J. G. Stewart, RCA Photophone,
New York City.
I compliment President Crabtree upon
the selections made. On the committee
LT. SHAGAN of East St. Louis asks :
• “Dear Mr. Richardson: I have
derived great benefit both from your de-
partment in the Herald-World and from
the “Bluebook.” Volume 3 (the sound
book) is the first book I have seen that
makes matters really plain and under-
standable. I paid six dollars for another
“sound book,” looked through it, laid it
away, and there it has laid ever since.
It is a real big book, but what it con-
tains is real small.
Mr. Richardson, I ask your opinion as
to the projectionist’s joining the Society
of Motion Picture Engineers. What is
the cost? Is it worth while? Will you
recommend me if I decide, after receiv-
ing your answer, to join?
“One other thing: Why don’t you fill
that one weekly page full, instead of us-
ing so much of it for big letters and
white space?”
I thank you for your commendation
of Volume 3 — the sound volume. Many
have expressed essentially the same
are research men of high ability and at
least five men who know both the prac-
tice and theory of motion picture-sound
projection. The fact that this committee
is going to work well was proven at its
first meeting, attended by no less than
ten members. Chairman Townsend and
the following were there :
Whiting, Faulkner, S. K. Wolf (acting
for Mr. Santee), Edwards, Goldberg.
MacNair, Evans, Griffin and myself.
I HAVE attended many committee
meetings in years past but this one put
them all in the shade. First off, we all
met at luncheon at the Hotel Belvidere,
where we gobbled and talked and every-
one became acquainted with every one
else. We then adjourned to a room where
for three hours a discussion was held
concerning a list of subjects suitable for
consideration by the committee and pre-
pared by Chairman Townsend.
On some of these, action was taken
looking toward having them presented to
the committee in proper form for final
consideration and action at a later meet-
ing, which is to be held before the
S M P E spring meeting. Some were re-
jected and others substituted.
Frankly, I have faith enough to believe
the report of the projection committee
to the spring meeting will be of unusual
interest and value. And I am mighty
glad to be able to say that, too.
One thing which apparently tran-
scended all others in point of interest
and importance seemed to be the ques-
tion of remote control of sound volume.
The matter was discussed extensively. It
undoubtedly will form an important
section in the committee report.
views. It is easy to fill a lot of pages
with pictures supplied by equipment
manufacturers, but after all of what
value is such stuff to you? I try to fill
the pages of the “Bluebook” with matter
of real value, and when that sort of
matter is all used up, I stop.
As to the S M P E, why that is a
mooted question. Some projectionists
have joined and if a man can attend the
meetings of the Society, I would advise
him to join. If he cannot, then the actual
benefit will be the receipt of a monthly
journal, and the satisfaction of giving
support to a highly meritorious organ-
ization.
The transactions are, I understand, to
be no longer issued. The S M P E has
gone into the publishing business, start-
ing with a monthly paper. This paper
will, I believe, contain certain of the
papers, or maybe all of the papers, read
before S M P E meetings. Whether it
will be open to subscription, I don’t yet
know. Presumably it will, but if so, also
presumably the price will be about the
same as the associate membership fee,
which is $10 per year.
Personally, I am opposed to the Soci-
ety entering the regular publication field.
The publication of the transactions was
excellent, though mixed with commer-
cialism through the fact that advertis-
ing was not only accepted but solicited.
If the S M P E wants to publish the
transactions in monthly form, keeping
out of commercialism by refraining from
soliciting advertising, all right; though
I believe even that is not so good a plan
as the semi-annual transactions.
However, I, for one, do object to com-
mercialism in the Society of Motion Pic-
ture Engineers, which same was decried
in the earlier days but today seems to
make no particular difference. At the
last meeting I, myself, saw the advertis-
ing slide of a certain firm displayed on
the screen at a meeting. A big com-
pany did it and no voice of protest was
raised.
Yes, Brother Shagan, I will sign your
application, provided you supply reason-
able evidence that you are a progressive
motion picture or motion picture-sound
projectionist. Write J. I. Crabtree,
president of the S M P E, Research Lab-
oratory, Kodak Park, Rochester, N. Y„
for an application blank, which will give
all necessary information.
OPERATOR OR
PROJECTIONIST?
RECENTLY your editor had an argu-
ment with a state official connected
with visual education. No> matter what
state. The argument was more or less
acrimonious on both sides. I had “called
him down” for using the terms “opera-
tor” and “booth” in print.
My contention is and has been ever
since the introduction of the term “mo-
tion picture projectionist,” as a substi-
tute for “moving picture machine opera-
tor,” that with a term so well entrenched
as the latter, which even is incorporated
in the name of the labor organization,
that the only way to kill it is — to kill it.
I mean by that that if for the good of
the profession, the term was to be put
out of business, then its use must
entirely cease. I have proceeded along
those lines for about 12 years.
The idea of this educator, however,
was that “projectionist” ought not to be
applied to school boys and to men until
they were proficient in the art of projec-
tion. Now, I am not inclined to recede
from my position, which I have felt to
be a necessary one. However, granting
the reasonableness of this man’s conten-
tion and conceding the fact that it no
longer is really necessary to adhere to
the “hew it down” policy, which was very
necessary in the beginning, I want to ask
our readers to express their opinion. The
question is :
Shall we apply the term “projection-
ist” only to men of high ability in the
THE SOCIETY OF MOTION PICTURE
ENGINEERS
April 12, 1930
Exhibitors Herald-World
115
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profession, dubbing the men of poor
ability “machine operators,” or shall we
refuse to recognize “machine operator”
as a title at all? Please let me hear from
you in this matter.
MISTAKEN IDEAS
ROM Michigan comes this letter:
“Mr. Richardson: It is up to you
to settle an argument between Friend
Manager and myself. He has instructed
me to discontinue the use of kerosene as
a film cleaning agent, and to use al-
cohol. He claims that kerosene will ex-
plode and set fire to the film, whereas
I say this is not so, provided the film
be wiped dry after cleaning with kero-
sene. He says alcohol evaporates more
quickly and cleans just as thoroughly,
which of course is true.
“According to the ‘Bluebook,’ kerosene
is the best cleaner, since it does not
evaporate so fast and cleans when it is
applied.
“The manager also tells me that the
track shoes are good for five or six years
and refuses to buy new ones. He then
complains that the titles on the screen
are out of focus. What would you ad-
vise me to do ?”
My boy, if you can cite me the Blue-
book volume and page number where I
said kerosene was a film cleaning agent,
I would most emphatically like to see
it! Kerosene is NOT a film cleaning
agent, though there would be no chance
of an explosion through its use. The
objection would be that it would leave
more or less of a residue of grease on
the film, which would not only be in it-
self objectionable because of its effect on
focus, but also it would act as a dust
collecting agent.
Alcohol is objectionable (see Pages
290-91, Vol. 1, of the “Bluebook”) be-
cause of the fact that it causes the film
to curl badly and because of the further
objection that it tends to dry the film.
Examining the above citation, you will
find the correct film cleaning liquid,
which is Tetrachloride. This liquid,
which may be had from the Dow Chemi-
cal Company, Midland, Mich., is highly
recommended by the Eastman Company.
It is both non-inflammable and non-ex-
plosive. It works no injury of any sort to
the film. The film should not be re-
wound immediately after cleaning.
As to the aperture film tracks, this
manager is very much mistaken, but
he is in a large company. Many the-
atre managers employ a projectionist,
presumably because they believe he
knows his business, then for some mys-
terious reason, they proceed to tell him
what to do and what not to do in projec-
tion. Did the projectionist amble down
to the office and proceed to advise the
manager how to run his end of things,
he would be deemed just plain crazy.
Yet, neither knowing or pretending to
know anything about motion picture
sound projection, some managers calmly
order the projectionist to keep projector
parts in use long after their usefulness
has ceased, and often until the harm
done to the screen image has cost the
box office a hundred, if not a thousand
times the cost of the new part or parts.
How does this manager expect the pic-
ture or titles to be in sharp focus if the
aperture plate film tracks and tension
shoes are worn out of true? Just why
does he assume that “five or six years”
should be long enough to use those parts.
Why not say 15, 20 or 30 years and thus
“save” that much more?
Some managers seem to have the idea
that projector parts, which must func-
tion within one ten-thousandth of an
inch of tolerance, ought to wear and give
perfect service until they are “out,”
maybe 500 ten-thousandths of an inch.
Certainly in “five or six years,” aper-
ture plate tracks and tension should be
worn all of that, which is one-twentieth
of an inch.
This projectionist asks my advice as to
what to do. I don’t know! I may be
out in that part of the country myself
next summer. In fact, it is not at all
unlikely that I will. If so, I would be
glad to talk to his manager. The man-
ager is saving a dollar or two, and in so
doing is slapping his own box office in
the face, which is a rather foolish pro-
cedure. I would, at a guess, say that
those worn aperture plate tracks and
tension shoes have certainly cost his
box office at least enough to have bought
a hundred of them.
116
Better Theatres Section
April 12, 1930
IMPOSSIBLE EXAMINATION QUESTIONS
10CAL unions mean, I am sure, to be
J fair, but sometimes poor judgment
is used in selecting the men who form
the examining board. This is brought
to my attention quite frequently by ap-
plicants who present questions asked by
an examining board by whom they have
been rejected, which questions often are
found to be ill advised.
Just now one lies before me. It is
contained in a letter from no matter
where. I am not attacking any one or
any examining board, but directing at-
tention to the unfairness of asking ques-
tions which could not possibly be an-
swered correctly, or if answered cor-
rectly, would probably be rejected be-
cause the examiners would not realize
that their own way of putting the ques-
tion was in error. Here’s a letter:
“Dear Mr. Richardson: I was turned
down by the examining board of local
No Here is one of the questions
they asked me. I put it exactly as asked.
‘Suppose you try to strike an arc and it
will not strike, but you get a spark?
The equipment is all in good condition.
What is wrong?’
“Will you be good enough to advise
me, Mr. Richardson, as to just what the
right answer is to that question?”
As asked there could be but one an-
swer, and that itself would range into
the impossible. Only one thing could
cause such an effect if the equipment
was in good condition; namely, low volt-
age. But it would have to be so very
low that the condition would never be
found on a lighting or power circuit,
except at the moment it was shutting
down or just coming on.
But the question as it is asked is not
a fair one to be used in a projectionist’s
examination. If the examiners had
asked, “Suppose you try to strike an arc
taking current, through a rheostat, from
a 110-volt circuit, and fail to get any-
thing but a spark; or from a motor gen-
erator supplying 110-volt current, or
supplying 70-volt current, with the over-
voltage cut down by resistance”— then
it would be better. But even that would
not be a good question.
In theory, if current be taken from a
lighting or power circuit through a rheo-
stat, and the rheostat develops a ground,
then the condition named might be set
up. But even that, in my judgment,
would be an impossibility, unless the
amperage be very low. Suppose, for
example, we are pulling 75 amperes at
the arc. Now, if a ground develop in the
rheostat so that when we attempt to
strike an arc we only get a spark, it
necessarily means that the ground
must (a) take all the current, or (b)
be sufficient to cut down the voltage so
low that there is not enough to build up
an arc, either of which, I believe, we
must agree is in the range of the im-
possible. Such a ground would, I think,
burn itself out in the fraction of a sec-
ond, provided it be a heavy amperage
arc. In such a question the amperage
must be stated.
If the examining board desired to ask
a fair question along the lines indicated,
it might ask this one: Suppose you
have an arc circuit taking power through
a rheostat from a 110-volt line. Name
the various possible effects if a ground
should develop in the rheostat.
That would be an absolutely fair
question; also, it would give the board
a pretty good idea as to just what the
applicant knows about the action of an
arc circuit through resistance.
Examining boards will do well to re-
member the time when its own mem-
bers, perhaps, faced a similar board.
Also, it is well to consider that, where-
as it is perfectly right and proper to
hold down the number of organized men
to the needs of the local situation, still
this may easily be done by stiffening
the examination with perfectly legiti-
mate questions, and thus not only re-
strict the accepted men to the needs of
the local but do it in a way calculated
to admit only those men best fitted to
join.
Trick questions merely arouse hard
feelings and enmity. If a man be re-
jected because he has found himself un-
able to answer perfectly legitimate ques-
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April 12, 1930
tions, he has no real kick coming and he
knows it. He cannot feel “sore” at any-
one but himself. But the man who
feels he has failed because the questions
asked were themselves not fair ones,
feels bitter enmity and may have some
inclination to “hit back” should a strike
occur.
Please understand, gentlemen, this is
all said in friendliness. It would not
have been handled at all in this depart-
ment but for the number of letters re-
ceived during the past year in which
similarly impossible questions were
quoted, and the answer to them asked of
the editor. I do not think that in most
cases the examiners realized the unfair-
AFTER some hesitation, I am publish-
ing the following letter, for the rea-
son that while it does not deal directly
with theatre projection, still it is not im-
possible that my readers would like to
have such information. I will not di-
vulge the name or location of its writer
for two reasons; first, that is the legiti-
mate function of the advertising depart-
ment; second, were I to do so, the cor-
respondent doubtless would be deluged
with letters, catalogs et cetra many of
which he might be better off without.
The letter reads :
“Dear Mr. Richardson : As a fellow
member of the Society of Motion Pic-
ture Engineers may I ask you a few
questions concerning projection, a sub-
ject on which I claim no very great
knowledge.
“A community group here is planning
to give a series of silent motion picture
exhibitions. I am endeavoring to de-
cide upon the best type of equipment.
We, of course, want that which will give
the best possible results. The club
house is not equipped for motion picture
exhibition. It has no fire-proof projec-
tion room.
“City regulations permit the use of
regular portable equipment, but I have
wondered if we might not obtain a port-
able fire-proof projection room which
would enable us to use equipment other
IT is a bit astonishing how some pro-
jectionists, with the best intentions
in the world, write me, who are hun-
dreds and often thousands of miles away,
asking information concerning projec-
tion troubles which they cannot, them-
selves, with the apparatus before them,
find any reason for. Yet they often give
me only the. most sketchy idea of what
the trouble is, or the age or condition
of the equipment.
Here is a case in point. An Indiana
projectionist writes:
“Am projectionist at the Fairy thea-
tre. I have trouble with one of our pro-
jectors. Cannot keep the picture steady
on the screen. The mechanism is very
Exhibitors Herald-World
ness of the questions. They did not real-
ize that in some cases the question could
not possibly be correctly answered un-
less one knew all about the equipment,
no knowledge of which was in any case
given.
I again say I am sure this is through
no desire of any union to be unfair. It
is just a matter of failing to consider
very carefully every question asked
from every possible angle, always re-
membering that the poor chap being ex-
amined is, in the very nature of things,
more or less nervous and upset, just as
were the members of the examining
board, in all probability, when they, in
days past, appeared “on the carpet.”
than portable. The projection distance
would be 65 feet, the club house audi-
torium being 72x36 feet. What size pic-
ture would you suggest? What equip-
ment would suggest?
“The projection room would have to
be removed from time to time. Are
there any motion picture projectors that
are smaller than the regular standard
theatre type ones?”
As to semi-portable projection rooms,
yes. As to projectors, assuming that
you find a suitable room can be had, I
would suggest that you visit one of the
large equipment dealers and set your
needs before him. I think likely the
dealer will be able to secure for you, at
a moderate price, one of the older,
lighter-weight models of theatre projec-
tor which he can put into first class
shape. Such a projector will serve your
needs very well.
As to the picture size, I would con-
sider anything wider than a 12-foot pic-
ture as too large for such a hall. Per-
sonally, I would use a picture 10 feet
wide. A ten-footer will be amply large
for such a hall, and with this size you
can have a brilliant picture without us-
ing high current. Even a Mazda will,
if expertly handled, give excellent re-
sults on a ten-footer, while with one of
the smaller reflector lamps you could
have a really brilliant picture.
noisy at high speeds. Sounds like some-
thing was knocking or vibrating. By
taking hold of the crank the vibration
may be felt. I have put in a new star
but cannot find what is making the noise.
It has helped the picture some from
moving on the screen. We are thinking
of putting in sound. Thought this noise
would be picked up by the sound
apparatus.”
That last is a most excellent think, my
friend. You have not described the
movement of the picture on the screen
at all, hence I cannot say what is caus-
ing it with any degree of positiveness.
However, if you have installed a new
star and not a cam, then you may surely
117
expect trouble. First of all, it is not
the kind of a job a projectionist should
tackle. You have neither the tools or
instruments of precision to do a job of
that sort. Do you realize that the star
and cam must function with a tolerance
not to exceed one ten-thousandth of an
inch? And do you imagine the projec-
tionist can possibly fit parts to that tol-
erance? The circular parts of a new
star, of course, have a certain fixed
curve, and the centers of those curved
surfaces are, of course, a certain dis-
tance from the star shaft center. Nat-
urally, the old cam has worn some, hence
it will not and cannot possibly be made
to fit a new star with any close degree
of accuracy.
Moreover, your cam pin is worn. It
could not be otherwise, yet you have un-
dertaken to place a worn cam pin into
service with new star slots — and you
wonder why the action is imperfect!
Probably your noise and picture move-
ment is largely due to this. But the pic-
ture movement might be partly due to
other causes. My advice to you is to
have your manager send those projector
mechanisms in for a complete overhaul-
ing. Presumably the mechanisms have
been used a pretty long while. Cei'-
tainly those mechanisms should be very
thoroughly overhauled and repaired be-
fore you install sound.
Cost? Certainly it will cost, but also
it costs money to rent productions. You
rent them just the same — and then auto-
matically lower their amusement and
entertainment value and therefore their
value to your box office by using defec-
tive projector mechanisms. That is not
a wise thing to do, don’t you think so,
Mr. Manager? You can have a loan
mechanism while the repair shop does its
work.
DEPARTMENT AND
BLDEBOOK HELP
AP. LAYTON, projectionist of For-
man, N. D., writes:
“I want to let you know that I regard
the Better Projection department of
Better Theatres as not only interest-
ing but also wonderfully helpful. I am
only a small town projectionist, but just
the same am proud of our department,
and also of the ‘Bluebook,’ Volumes 1 and
2, which occupy a most prominent place
on my bookshelf. It is my great ambi-
tion to be a successful projectionist.
“The number of projectionists holding
down positions much larger than mine,
who are making little or no effort to
learn more, is somewhat surprising.
Just recently I visited a theatre in which
A. C. was used at the arc, through a
compensarc. There was flicker on the
screen. It had been there for three or
four years, I was told. Under my in-
struction, he trimmed down the shutter
and eliminated most of it and thanked
me very much. I, in my turn, thanked
the ‘Bluebook.’ In many instances, be-
PORTABLE OR SEMI-PORTABLE EQUIPMENT
INADEQUATE DESCRIPTIONS
118
Better Theatres Section
cause of knowledge gained from the
‘Bluebook,’ I have been able to help
brother projectionists out in different
ways.
“Very likely you do not visit as many
small theatres as I do. The conditions
in nearly every one of them are just
plain terrible. Rewinder elements out
of line and rewinding at very high speed,
whole reels of film laying on the floor
entirely unprotected, surplus cement
smeared over the film at each side of
splices, lower loop touching oil, while
the speeding of projection ofttimes is
just plain fierce. And many of the men
doing these things have pay and good
conditions which I envy.
“May I ask your advice as to how best
to make the attempt to join the union.
I shall order the sound volume of the
‘Bluebook’ very soon.”
As to joining the union, you are
within the jurisdiction of the one near-
est to you in point of miles, regardless
of state lines. This probably is Fargo,
N. D. Write E. J. McCannel, secretary,
Local Union No. 510, P. 0. Box 574,
Fargo, N. D. Just advise him as to
where you work and how long you have
worked there. Ask if the local will ac-
cept you, provided you can pass its ex-
amination. Also ask what the admission
fee and dues are. The local can admit
or reject you, and if the latter, it may
not (though it should) advise you as to
its reasons, which might be that the men
think that if you were admitted you
would immediately go to the city and
demand employment, or it might be that
if admitted, you would expect the local
to obtain for you union wages and con-
ditions in your small town, which, of
course, it probably could not do and
would not attempt to do.
As to the small town conditions above
set forth, I know they are to be found,
for I have seen them. But it must not
be imagined that they obtain in all small
town or small city theatres. In some
small town theatres I have found the
conditions to be remarkably excellent,
everything considered. In fact, in some
small town theatres I have been aston-
ished at the excellence of the screen re-
sults after having examined the equip-
ment and viewed the junk given the
projectionist to work with.
However, it is true that in many of
them the conditions are exactly as set
forth by Friend Layton, and it is a
shame that I must admit it. But the
truth must out.
I thank Layton most cordially for his
words of commendation of and for the
work being done through this depart-
ment and through the “Bluebook.” I
would suggest that he get Volume 3 at
once and study it. Sound will come his
way in the course of time and he should
be prepared for it.
THE PROJECTION ADVISORY COUNCIL
RECENTLY your editor had a long
confab with his good friend, P. A.
McGuire, who is one of the very active
workers in the Projection Advisory
Council. We proceeded to take out the
gizzard of that organization and examine
it; also, we discussed its other vital
organs, one by one — and found them
good.
There seems to be an idea that I am,
for some unknown reason, opposed to the
Council, or at least that I am not very
friendly toward it. Just where that idea
sprang from I’m sure I don’t know, but
right here and now permit me to say,
with all the emphasis of which I am
capable, that there is not one single
shred of truth in it.
I am friendly, and whole heartedly so,
toward everything that gives reasonable
promise of working for the good of pro-
jection and the projectionist. And I
don’t mean maybe, either.
The Projection Advisory Council is a
good organization. Possibly I may not
believe it will do everything its sponsors
think it will, but even so there is no
doubt whatsoever in my mind that it
will do good, hence I am “for” it. I am
only opposed to such things as those
which I believe will, for one reason or
another, either do no good, or worse, do
harm. I am sure the Council will not
only do no harm but will do a lot of
good. It is not jumping into the field
with one idea; namely, to make money.
In fact, it expects to do nothing of the
sort. Any money received above the nor-
mal amount for running expenses of the
organization, will be put right back into
the work of the organization. Moreover,
all the men at its head are men who
know their business in projection. They
are not mere outsiders butting in to
“make a wad.” They don’t make a single
red cent from the Council or from its
operations. The Council therefore is un-
selfish. It is non-financial and seeks one
thing only, and that is to advance pro-
jection to a higher level, both as concerns
the beauty of the screen image and sound
and efficiency in operation.
The Council does not and cannot pos-
sibly interfere with my own work in any
way, shape or manner. That will be car-
ried forward as of old. My writings in
the weekly issues of Better Theatres
and Herald-World, elsewhere, provide
nothing more nor less than clearing
houses for projection information, in-
struction and knowledge. My depart-
ments act as places where projectionists,
from the highest to the lowest, may meet
on equal terms and discuss various
things in connection with projection.
These departments are read by many,
many thousands of projectionists and
theatre managers in this and other coun-
tries. These departments and their edi-
tor most cordially welcome anything
which is honestly meant to push projec-
tion forward and upward to the plane it
ought to occupy, so if any one should tell
you Richardson is opposed to the Projec-
April 12, 1930
COMMUNICATIONS to
the editor of this depart-
ment should be addressed
as follows:
F. H. Richardson
1148 Boynton Avenue
New York City
tion Advisory Council, or that he is any-
thing but friendly toward it, you have
my full authority to tell him he is mak-
ing the truth into a badly scrambled
omelette.
Of course, I cannot devote a whole lot
of space to the activities of the Council,
because what space I have is always
sadly overcrowded as it is. However,
within reason we will give it space when-
ever it does anything of sufficient impor-
tance to justify crowding something else
out. And there we are !
PROTECTING FILM
EMULSION
| HAVE been approached by a company
in New York City which owns a new
process for the toughening and protec-
tion of film emulsion which, it is claimed,
goes far toward making film scratch
proof. This company wished to give me
a demonstration, but the offer was de-
clined. Instead, it was proposed that the
company place in my charge several sam-
ples of treated film, the same to be held
a reasonable time to determine what, if
any, effect the process might have on
rendering the film brittle or setting up
other possible objectionable features as
time passes.
Processes for coating or toughening
film emulsion to make it to a large extent
scratch proof, are not at all new. They
were presented many years ago, but
always, in due time, they either rendered
the film stiff or brittle, or set up some
other fault even worse than the objec-
tionable scratching, therefore one by one
they were tried and discarded.
The company finally acceded and has
sent me several samples of film. After
a time, say, two months, I will be very
glad to report as to whether there is any
visible effect set up by the process.
Scratching, of course, has always been
highly objectionable. It has done great
damage both to film and to screen
images. It is now far more so than ever,
for the reason that scratches on the
sound track, as you all very well know,
cause noises which are far from pleas-
ant. It therefore is hoped that, as the
manufacturer claims, this process will
have no objectionable kick-back, and
may therefore in due time be adopted, to
the great joy of everyone concerned,
including the daily millions of theatre
patrons who will receive better enter-
tainment and not know the reason why.
April 12, 1930
Exhibitors Herald-World
119
THE OLD AND THE NEW
IN one of the pamphlets issued by that
excellent body, the Projection Ad-
visory Council, I made note of this
statement:
“Various agencies and individuals
have worked in the past to improve pro-
jection conditions, but the efforts of the
Projection Advisory Council will be more
collective and concentrated.”
Well, now, gentlemen, with that state-
ment I cannot altogether agree. Just
what the Council had in mind when the
statement was made I, of course, cannot
know, but I do feel called upon to say
that the work of this department and its
editor, begun in 1908, has been pretty
thoroughly “collective and concentrated.”
During the 20 years of its life, it has
had on its staff a very large number of
projectionists in all parts of the world,
including New Zealand, Australia, Eng-
land, Norway, Russia and even China.
Some of these men have been, and now
are recognized as, among the finest pro-
jectionists in all the world. This depart-
ment, therefore, most emphatically has
not been the work of any one individual
(though an individual had to head the
work, gather the facts, analyze them and
make them available, which will be
equally true of the Projection Advisory
Council). The work of this department
has been almost altogether “collective.”
Its results are “concentrated” in the
“Bluebook of Projection,” which is re-
spected all over the English speaking
world and is even used to some extent in
lands using foreign tongues. That is
just plain, cold FACT.
Now, please don’t get the foolish idea
that I am criticising the Projection Ad-
visory Council. Most emphatically, I am
not! To the contrary, I am most
friendly to it, believing its work will
have high value. The Council made me
a life member some while since, though
for some reason, best known to its spon-
sors, your Timble editor was omitted
from its official family. However, I am
not in the least disgruntled by that fact.
BLUEBOOK THE
ROBERT W. CRICKMORE, projec-
tionist, Newport, Wash., writes
interestingly as follows:
“I am not dead, Friend Richardson,
but have been so deeply buried in putting
forth my best effort in the projection of
sound pictures that I have done little
else for some while. When sound came
along I just settled right down to climb
the hill, starting at its bottom. I hitched
myself to the load called study. It was a
pretty desperately hard pull for a while.
It’s a long way to the top, too, but I
know I can make it, as other projec-
tionists are doing.
“In common fairness, I will say right
here that after studying Volume 3 of the
Bluebook, sound projection problems be-
came a lot easier. Friend Manager and
I have gone to the mat on sound, but
My hands are very full as it is, and I
have reached a stage of life (63) when
I am very willing that the younger men
shall have the “honors”- — and do some of
the work.
THIS department repeats its former
assertion that it, its editor and the
“Bluebook of Projection,” most cordially
welcomes into the field of projection any-
thing which it is felt gives promise of
being of benefit to the profession of mo-
tion picture-sound projection.
The American Projection Society was
one thing which gave and still gives such
promise. The American Projectionist
was and is another. The Projection Ad-
visory Council is still another. These are
the three things which have entei-ed the
field not based purely upon the hope or
expectation of financial gain. They are
the three things which entered the field
more or less with the idea of helping
projection, financial gain being either
wholly disregarded or very largely in
the nature of a side issue.
As a matter of fact, I have for some
while believed that when the time comes
that the American Projection Society is
financially able to stand an expense of
something like $5,000 a year for a really
able paid secretary or business represen-
tative, it will blossom forth into an or-
ganization which will have very, very
large value. The profession certainly has
need of it, and even hampered by ab-
surdly inadequate finances, it has already
accomplished much good work.
Well, all things come in time if we
have patience. With the I A T S E &
M P M O to take care of working condi-
tions (as it is doing admirably) and
with the American Projection Society to
take care of educational affairs and pro-
vide social contact among the better
class men, and with the Projection Ad-
visory Council to carry forward such
other work as may seem necessary and
advisable, we are now well supplied with
organizations, so all is well in that field.
BASIS OF FACTS
all I do is show him exactly what I have
based my argument on and he gives up.
Volume 3 of the Bluebook supplies the
basis of facts, in understandable form,
and they always win in an argument.
“One particular case comes to mind :
When we first installed sound, the horns
were placed immediately behind the
screen, which was the same we had used
for silent pictures. Results, just plain
punk! I argued with the manager that
they be changed, but he would have none
of it. Then I showed him Volume 3 of
the Bluebook; also I showed it to the
service engineer, who agreed with it —
and me. Then we re-set them. Sound
100 per cent improved, and the manager
admitted he was wrong, after reference
to that Volume 3 settled our arguments.
“Sound film has been in use about one
and a half years. I have received sound
film marked for warnings and for
changeovers. I have found tin foil
pasted on the films. The projectionist
who really wants to get ahead and to put
out the best possible show as an evidence
of his ability and sincerity in his work,
is compelled to suffer for the careless-
ness and laziness of those others who
mutilate film merely to save themselves
the trouble of making a cue-sheet and
watching for cues.
“The top of the ladder of projection
is reached by climbing, round by round
but it would seem that the men who
punch holes in film, make scratch mark
changeover signals, etc., know of no
‘ladder’ or ‘top.’ Their zero hour is the
hour they go on duty. Their ‘top’ is the
time they go off duty, and their heaven
is pay day.
“Wishing to offer a bit of help, I here-
with inclose a few rules which may be
of value to some of the men if they file
them for reference:”
RULES FOR CALCULATING SIZE
and speed of Pulleys.
TO FIND DIAMETER OF DRIVER.
— Multiply number of revolutions of
driven by its diameter and divide prod-
uct by number of revolutions of driver.
TO FIND DIAMETER OF DRIVEN.
— Multiply number of revolution of
driver by its diameter and divide prod-
uct by number of revolution of driven.
TO FIND REVOLUTIONS OF
DRIVEN SHAFT. — Multiply diameter
of pulley on drive-shaft by its number
of revolutions and divide product by
diameter of pulley on driven shaft. Re-
verse above rule to ascertain number of
revolutions of drive-shaft.
SMALL ERROR
IT is almost impossible to get out such
a book as the “Bluebook” without
some error creeping in. Very few have
been found in Volume 3, but Robert
Baker, projectionist of the Regal theatre
in Elvins, Mo., has just pointed out the
fact that the “1/18 of a second” in Line
14, Page 1,012 of Volume 3, should be
“l/24th of a second.” I don’t know just
how so obvious an error got past me, but
it did. Owners of Volume 3 will kindly
make the correction in pencil, as indi-
cated. Incidentally, Friend Baker says:
“I recently purchased the three vol-
umes of ‘Bluebook of Projection.’ Have
studied quite a bit of each volume and
almost all of Volume 3, which is devoted
to sound recording, reproduction and
projection. The books already have
proven their value to me. It is my ambi-
tion to be a projectionist and not merely
a machine operator, as you define the
dilference between the two.”
I am grateful to Baker for pointing
out the error. He is entirely right in
desiring to be a motion picture-sound
projectionist rather than merely a “mov-
ing picture machine operator.” There
really is a vast difference, which shows
up both on the screen and in the over-
head expense of projection.
120
Better Theatres Section
April 12, 1930
Thousands Of Dollars Saved —
Seating Problem Solved
It is no longer necessary to spend thousands of dollars to obtain
the comfort and acoustical benefits of upholstered chairs.
To meet the demands of your patrons for sound perfection and
comfortable lounging seats, this SEAT EXCHANGE has been
organized to supply any style or design of upholstered chair parts,
irrespective of the make or age of the chairs now in use.
The life of all metal parts of your chairs is indefinite and by
replacing the veneer and squab seats with spring cushion seats,
and a velour panel for the backs, the problem is solved with a
reasonable expense.
No. W-600. VELOUR PANEL
attached to Veneer Chair back
with special concealed fasten-
ings.
Veneer Chair Converted into
Upholstered Chair
The above is an exact reproduction of a letter received from one of our valued
customers. The Essaness Theatre Corporation have awarded us the contract for
replacement of all the squab seats in their sixteen theatres with spring seats, ap-
proximately 12000 unit replacements. We can furnish other testimonials from
many satisfied users of these valuable additions to theatre seating.
No. W-601. INTERCHANGEABLE SPRING
SEAT designed especially to take the place of
any VENEER SEAT BOTTOM.
No. W-602. STANDARD BOX SPRING SEAT
full thickness, for any style of chair where
Squab seats are now used.
No. W-603. DELUXE SPRING EDGE SEAT.
Twelve springs with side faces of velour and
top of imitation leather.
A LIBERAL
ALLOWANCE FOR
YOUR OLD VENEER
SEAT BOTTOMS
OR SQUAB SEATS
A Variety of Upholstering Schemes Can Be Had in Genuine Velour, Mohair
or Imitation Spanish Leathers
Write or W ire for Complete Particulars
ILLINOIS THEATRE SEAT EXCHANGE CO.
12-14 East Ninth Street, Chicago, Illinois
AMERICA'S ONLY SEAT EXCHAN QE
April 12, 1930
Exhibitors Herald-World
121
mew
PLANNING THE THEATRE
A Department of Architectural Assistance Conducted
By PETER M. HULSKEN, A. LA,
QUESTION : Having been damaged by
fire in an adjoining building we are
repainting our theatre on the inside
and I am wondering if you can ad-
vise as to the best color or shade of paint
to use that would blend in best with our
“movie” screen.
Our walls inside are straight. No
fancy work. Both ceiling and walls are
plastered. Size inside is 28 x 90 feet. A
paint firm has suggested a green color
of two shades.
This is just a small town of 1,100 pop-
ulation.— K. D.
ANSWER: Would advise you to con-
A suit with a decorator in your city.
Color schemes for theatres should al-
ways be selected and studied in con-
nection with interior conditions and
architectural treatment of the theatre.
On account of your house being only
28 feet wide, I would recommend a light
tone, but I do not deem green very suit-
able. A light tan may be better. Splen-
did results could be obtained by paneling
the walls with a stencil design, especially
when the walls are plain without any
break of ornamentation or pilasters.
▲
QUESTION: We intend to build a the-
atre for sound and would like to
have from 500 to 600 seats, with a
center aisle and two wall aisles. The
size of the lot is 90 x 40 feet. We would
like to have one floor only. Want an
attractive stage and front.
There are two first-run houses and we
will have to have something good, yet
not expensive. How about drawing us a
sketch in the next issue of Better The-
atres?— G. K.
ANSWER: I am afraid that your lot,
±\_ 40 x 90 feej, is entirely too small for
a theatre with a seating capacity of be-
tween 500 to 600 seats.
According to the size of your house,
you would only have 16 seats in a row
across the width of your house. This
means that you would have to have
approximately 38 rows, figuring the dis-
tance from back to back of seats at 30
inches. The seats alone would require
more space than the total length of your
lot. Your property should be at least 150
feet deep. Also, you should have an alley
at the rear.
I would advise you to consult with a
reputable architect, who could give you
NOTE:
• IN THIS DEPARTMENT “Better
Theatres” will be glad to answer
questions pertaining to the preliminary
considerations involved in the plan-
ning of a new theatre or in the remod-
eling of an existing one. Only requests
for ideas will be answered, since this
department cannot assume the prac-
tical functions of an architect. All
communications intended for this de-
partment should be addressed to “Bet-
ter Theatres,” 407 S. Dearborn Street,
Chicago. They will be answered in the
department. None will be answered
by mail. Although only initials will be
used in signing the questions pub-
lished, it is a requirement that all
letters bear the signature and address
of their writers. The replies will be
prepared personally by Mr. Hulsken,
who is a practicing architect and a
member of the American Institute of
Architects.
the necessary information. This type of
building can be constructed very eco-
nomically.
A
QUESTION : I am figuring on a new
theatre. Want to have around 400
seats and would like to have some
plans and specifications for a building
that would give the best results in acous-
tics. My town is small, around 1,200
population, and the building cost will
have to be kept as low as possible. In
other words, if I should build, I want to
get as modern and up-to-date a building
as possible at a cost of around $15,000.
Would expect to use two 25-foot lots,
with rented quarters on each side of the
box office. — A. D. B.
ANSWER: Would suggest that you
consult with a theatre architect. The
only plans which we could offer you
are published in Better Theatres, and
these plans should give you some valuable
suggestions which would be beneficial to
you in working out your building propo-
sition in regard to conditions and sizes
of your lot.
For your size of house, your acoustic
properties should be very good, provided
that you eliminate rectangular corners
and beams as much as possible. At a
slight increase in cost, you could use
acoustical material for your ceiling and
back walls, which would guarantee you
excellent acoustical conditions.
Such a theatre as you have in mind
should not be very expensive, but I doubt
whether you could build it at a cost of
around $15,000. If you do not want to
be misled in regard to the cost, I would
advise you to add at least $10,000 or
$15,000 to your estimate.
Two 25-foot lots, provided they are
over 100 feet deep, and with alley at rear,
would be satisfactory.
A
OUESTION : Please let us know where
we can secure a catalog of plans for
a motion picture theatre (showing
talking pictures) of from 500 to 600
seats, suitable for a small country town.
—I. A. K.
ANSWER: I do not know whether cata-
1\ logs of plans for motion picture the-
atres are in existance or not, and if
they were, they would be of little assist-
ance to you, as the conditions of the lot
never would correspond with other plans.
Plans should be made to fit the condi-
tions of your property. You will find in
Better Theatres photographs and plans
which may be of great value to you in
obtaining ideas.
A
QUESTION : Would you please send a
plan and tell me the cost of a mod-
ern theatre for a town of 3,500
population? I would like to' have plans
for a theatre with 800 seating capacity,
without a balcony; and another plan for
a theatre with a balcony and a seating
capacity of 950 or 1,000. The site upon
which the theatre would be built is 50x
100 feet.
I would like to build the theatre plain
inside, with an 18-foot stage and a lobby
that is attractive, with store room on
each side and apartments up stairs. The
equipment should include a modern
booth, silent cooling system, upholstered
theatre chairs and modern rest rooms.
Please give me the cheapest figures for
constructing theatres of these types. —
O. W.
ANSWER: I am sorry I cannot provide
l. any plans. For suggestions, how-
ever, we refer you to the contents of
Better Theatres. For specific details
and working drawings you should con-
sult with a theatre architect. The the-
atre you have in mind would cost about
$75,000.
122
Better Theatres Section
April 12, 1930
WHO'S WHO
A Directory of Theatre Equipment Manufacturers and Dealers
and Their Executives Arranged Alphabetically by Names of Firms
A
AC SPARK PLUG COMPANY
Flint, Michigan
Manufacturer of film speed indicators.
▲
FRANK ADAM ELECTRIC COMPANY
3650 Windsor Place, St. Louis, Mo.
Manufacturers of F-A Major system lighting con-
trol stage switchboards, live and dead face safety
type light and power switchboards, panelboards and
cabinets, plugging panels, fan hanger outlets, ad-
justable floor boxes, switches, knife, safety type
brush switch and flush range switches.
President and General Manager Fred B. Adam
Vice President in Charge of Sales
i H. J. Reinhardt
Factory Superintendent N. J. Schmelig
BRANCHES
Minneapolis, Minn.
New Orleans, La.
New' York City
Omaha, Nebr.
Philadelphia, Pa.
Pittsburgh, Pa.
San Francisco, Cal.
Seattle, Wash.
Tulsa, Okla.
Calgary, Alta.
Montreal, Que.
Toronto, Ont.
Vancouver, B. C.
Winnipeg, Man.
A
ADDRESSOGRAPH COMPANY
901 W. Van Buren Street, Chicago, III.
Manufacturer of name and data writing and office
duplicating products; addressograph, dupligraph,
speedaumat and graphotype.
President and General Manager J. E. Rogers
Compt. and Treasurer C. R. Battin
General Sales Manager J. B. Ward
BRANCHES AND AGENCIES
Albany, N. Y.
New York. N. Y.
Altoona, Pa.
Oakland, Cal.
Atlanta, Ga.
Oklahoma City, Okla.
Baltimore, Md.
Omaha Neb.
Birmingham, Ala.
Oshko6h. Wis.
Boston, Mass.
Peoria, 111.
Buffalo, N. Y.
Philadelphia, Pa.
Butte. Mont.
Pittsburgh, Pa.
Chicago, 111.
Portland, Me.
Cincinnati, O.
Portland, Ore.
Cleveland, O.
Providence, R. I.
Columbus, O.
Reading, Pa. .
Dallas, Tex.
Richmond, Va.
Dayton, O.
Rochester, N. Y.
Denver, Colo.
Saginaw, Mich.
Des Moines, la.
South Bend, Ind.
Detroit, Mich.
St. Louis, Mo.
Duluth, Minn.
St. Paul. Minn.
El Paso, Tex.
Salt Lake City. Utah
Grand Rapids, Mich.
San Antonio, Tex.
Greensboro, N. C.
San Francisco, Cal.
Hartford, Conn.
Scranton, Pa.
Houston. Tex.
Seattle, Wash.
Indianapolis, Ind.
Kansas City, Mo.
Spokane, Wash.
Springfield. Mass.
Little Rock, Ark.
Syracuse, N. Y.
Los Angeles, Cal.
Tampa, Fla.
Louisville, Ky.
Toledo, O.
Memphis, Tenn.
Toronto, Ont., Canada
Milwaukee, Wis.
Vancouver, B. C., Canada
Minneapolis, Minn.
Wahpeton, N. D.
Montreal, Quebec
Washington D. C.
Newark, N. J.
New Orleans, La.
Wheeling, W. Va.
Atlanta. Ga.
Baltimore. Md.
Boston, Mass.
Buffalo. N. Y.
Chicago
Cincinnati. O.
Dallas, Tex.
Denver, Colo.
Detroit, Mich.
Hamilton. Ont.
Jacksonville, Fla.
Kansas City, Mo.
Los Angeles, Cal.
Memphis, Tenn.
ADSIGN CORPORATION
333 W. 52d Street, New York City
Advertising service.
President Joseph F. Coufal
Treasurer and Secretary Harry A. Smith
BRANCHES
Chicago, 111., 845 South Wabash Avenue.
Cleveland. O., 2014 East 105th Street.
Detroit, Mich.
AD-VANCE TRAILER SERVICE
CORPORATION
930 Ninth Avenue, New York, N. Y.
Silent and talking trailers; merchants filin-ad service.
ALEXANDER FILM COMPANY
Alexander Industries Building,
Colorado Springs, Colo.
Producer of motion picture publicity films.
President J. Don Alexander
First Vice President D. M. Alexander
Second Vice President Mark Fitzgerald
Secretary-Treasurer R. A. Duncan
Vice President in Charge of Sales.. M. J. Mclnaney
BRANCHES
New York City Portland, Ore.
Detroit, Mich. Dallas, Tex.
Los Angeles, Cal.
A
ALLIED CLOTH SPECIALTIES, INC.
(Division of American Aggregates
Corporation),
Greenville, Ohio
Manufacturer of seat and chair covers for theatres.
American Aggregates Corporation.
President F. D. Coppock
First Vice President and General Manager
C. E. Patty
Second Vice President and Sales Manager
G. C. Baker
Treasurer H. R. Brown
Assistant Treasurer V. F. Deeter
Sales Department, Allied Cloth Specialties, Inc.
J. W. Baker
AMPLION RADIO CORPORATION
133 W. 21st Street, New York City
Manufacturers of complete sound equipment.
President .-. J. W. Woolf
Treasurer W. L. Woolf
Secretary F. E. Young
A
ARCTIC NU-AIR CORPORATION
818 State Lake Building, Chicago, III.
Manufacturer of cooling and ventilating systems for
theatres of any size.
President A. S. Feinberg
Vice-Presidents J. C. Buekbee, Geo. F. Dembow
Treasurer A. A. Feinberg
Secretary Geo. H. Hardisty
Chairman of Board of Directors. ,J. Geo. Feinberg
SALES OFFICES
Atlanta, Ga., 154 Walton Street.
Los Angeles, Calif., 1640 W. Washington Boulevard.
Oklahoma City, Okla., 531 W. Main Street.
Memphis, Tenn., 994 Stonewall Place.
Kansas City, Mo., 109 W. 18th Street.
Dallas, Tex., 2004 Commerce Street.
Seattle, Wash., 2318 Second Avenue.
Boston, Mass., Park Square Building.
St. Louis, Mo., 3327 Lindell Boulevard.
Cincinnati, O., 520 Broadway.
Columbus, O., 1570 S. High Street.
Algona, la., N. C. Rice.
Detroit, Mich., 4464 Cass Avenue
Minneapolis, Minn., 1136 Plymouth Building.
New Orleans, La., 1509 Robert Street.
AMERICAN BLOWER CORPORATION
6000 Russell Street, Detroit, Mich.
Manufacturers of Sirocco fans, “ABC” air washers,
Ventura fans, Sirocco utility blowers.
President Jas. Inglis
Vice President and General Manager
J. F. G. Miller
Vice President and Sales Manager C. T. Morse
Vice President in Charge of Export—.F. R. Still
Secretary , R. Vaile
Assistant Treasurer H. Ebel
Assistant Sales Manager G. C. Polk
FACTORIES
Detroit, Mich. Cincinnati, O.
Windsor, Ontario, Canada
AMERICAN CARBONIC MACHINERY
COMPANY
Wisconsin Rapids, Wis.
Manufacturer of air cooling and conditioning equip-
ment.
President G. W. Kibby
Vice President and General Manager. .O. A. Labus
Secretary O. E. Uehling
BRANCHES
Chicago, Builders Building.
Detroit, Mich., Michigan Theatre Building.
New York City, 30 Church Street.
Cleveland, O., 2036 East 22nd Street.
THE ARCUS TICKET COMPANY
318 N. Ashland Avenue, Chicago
Manufacturer of roll and folded tickets, coupon books,
strip tickets, diagram racks, advance sale racks,
vending machines, ticket boxes, reserved seat coupon
tickets.
President-Treasurer James S. Arcus
Vice President-Secretary H. J. Hessell
BRANCH
New York City, 461 Eighth Avenue.
A
ASSOCIATED FABRICS CORPORATION
723 Seventh Avenue, New York City
Manufacturer of drapery and costume fabrics.
President Samuel H. Gutterman
Secretary and Treasurer Irving Olian
AUDAK COMPANY
565 Fifth Avenue, New York City
Manufacturers of electro-chromatic pickup (synchro-
nous and non-synchronous.)
AUDITONE COMPANY
23-27 S. Jefferson Street, Chicago, III.
Manufacturer
equipment.
of portable and
J. H. Kiel
stationary sound
AMERICAN SEATING COMPANY
HE. Jackson Boulevard, Chicago
Manufacturers of theatre furniture.
President H. M. Taliaferro
Secretary and Auditor H. A. Hite
Treasurer E. M. Mootz
BRANCHES
Atlanta, Ga.
Boston, Ma6S.
Charlotte, N. C.
Cincinnati, O.
Cleveland O.
Detroit, Mich.
Fort Worth, Texas
Grand Rapids, Mich.
Indianapolis, Ind.
Jacksonville, Fla.
Kansas City, Mo.
Los Angeles, Cal.
Memphis, Tenn.
Minneapolis, Minn.
New Orleans, La.
New York, N. Y.
Philadelphia, Pa.
Pittsburgh, Pa.
San Francisco, Cal.
Seattle. Wash.
St. Louis, Mo.
London, England
AMERICAN SILVERSHEET COMPANY
800-12 Beaumont Street, St. Louis , Mo.
Manufacturer of sound screens.
AMERICAN TRANSFORMER COMPANY
172 Emmet Street, Newark, N. J.
Manufacturer of industrial and audio transformers.
AUTOMATIC DEVICES COMPANY
737 Hamilton Street, Allentown, Pa.
Manufacturer of STABILARC motor generator, ADC
automatic curtain machine, AUTODRAPE Junior
curtain control, SILENT-STEEL curtain track.
President and Treasurer Irving Samuels
Secretary F. A. Ambler
FACTORIES
Allentown, Pa., 1139 Maple Street.
Newark, N. J., 136-146 Miller Street.
▲
AUTOVENT FAN & BLOWER COMPANY
1805 N. Kostner Avenue, Chicago
Manufacturer of a complete line of ventilating equip-
ment.
President - J- E. Truitt
Sales Manager J. S. Eagen
BRANCHES
Bridgeport, Seeley & Jones 128 Stella Street.
Boston, Autovent Fan & Blower Company, 180 Milk
Street.
Cedar Rapids, D. H. Hindenach, 319 North Fifth
Street, West.
Cincinnati, Autovent Fan & Blower Company, 2413
Union Cent. Building.
Cleveland, Autovent Fan & Blower Company, 938
Guardian Building.
April 12, 1930
Exhibitors Herald-World
123
Dallas, Hansen-MacGruder Company, 607 Thomas
Building.
Detroit, Autovent Fan & Blower Company,, 806 Dono-
van Building.
Hartford, A. J. Purcell, 631 New Britain Avenue.
Indianapolis, Pat O’Moore, 308 Indiana Pythian Build-
ing.
Jacksonville, G. E. Osgood, 204 Florida Theatre Build-
ing.
Kansas City, A. A. Electric Machinery Company, 117
Cherry Street.
Los Angeles, Pacific Engr. Company, 734 East 12th
Miami, F. A. Aufford Agency, 140 Northeast 12th
Street.
Milwaukee, Autovent Fan & Blower Company, 342
4th Street.
New York City, Autovent Fan & Blower Company,
1689 Woolworth Building.
Omaha, G. H. Alwine Company, 731 Brandeis Theatre
Building.
Pittsburgh, T. J. Barry, 3058 Park Building.
Richmond, Richmond Air Equipment Company, 908
East Cary Street.
St. Louis, Autovent Fan & Blower Company, 709
North Euclid Avenue.
Salt Lake City, Raymond Ackerman, 318 Dooly Block.
San Antonio, Fred C. R. Spence, P. O. Box 119.
Seattle, Alfred P. Brown, Inc., Dexter Horton Build-
ing.
Spokane. Heating Assurance Company, 507 Empire
State Building.
San Francisco, R. J. Ziegler, 637 Minna Street.
Tampa, Henry G. Carter, 504 Lafayette Street.
A
AUTOMATIC TICKET REGISTER
CORPORATION
2k5 Fifth Avenue, New York City
Manufacturers of tickets and ticket machines.
B
BALL ORGAN SCHOOL
218 S. Wabash Avenue, Suite 81k, Chicago
School for the thorough training of theatre and radio
organists.
Director Claude B. Ball
A
BARBOUR STOCKWELL COMPANY
205 Broadway, Cambridge, Mass.
Manufacturer of Blanchard Film Speed Indicator.
BRANCHES
This indicator is exclusively distributed by the
National Theatre Supply Company and all its
branches.
A
BASS CAMERA COMPANY
179 W. Madison Street, Chicago, III.
Dealers in cameras and accessories.
President Charles Bass
A
BAUSCH & LOMB COMPANY
Rochester, New York
Manufacturer of optical instruments of all types,
projection lenses, Cinephors, etc., reflectors, and
condensers.
President and General Manager Edward Bausch
Sales Manager J. Hammele
Advertising Manager M. C. Williamson
Works Manager T. B. Drescher
BRANCHES
New York, N. Y., Pershing Square Building.
Boston, Mass., 333 Washington Street.
Chicago, 111., 5 N. Wabash Avenue.
San Francisco, Calif., 28 Geary Street.
London E C 1, England, 67-68 Hatton Garden.
Frankfurt A. M., Germany, 20 Schillerstrasse.
BEADED SCREEN CORPORATION
k38 W. 37th Street, New York City
Manufacturer of sound screens.
A
BELL & HOWELL COMPANY
1801-15 Larchmont Avenue, Chicago
Manufacturer of Pioneer professional studio and
Eyemo automatic motion picture cameras, Filmo 16
m. m. motion picture cameras, projectors and
accessories, film perforators, film printers, film
cement and film splicers.
President J. H. McNabb
Vice President A. S. Howell
Secretary C. A. Ziebarth
BRANCHES
New York City, 11 West 42nd Street.
Hollywood, Cal., '6324 Santa Monica Boulevard.
London, England, 320 Regent Street.
A
BELSON MANUFACTURING COMPANY
800 South Sibley SU~eet, Chicago
Trade Mark “BEL-SUN-LITE”
Manufacturers and distributors of borderlites, foot-
lites, cyclorama striplites, boxlites, olivettes, spot-
lites, borderlight cable, connectors, plugs, act an-
nouncers, cleaning stands, dimmers, gelatines,
panel boards, plugging boxes, stage pockets, towers,
switchboards, aislelites, cloud effect machines, cove-
lite equipment, exit and directional signs, flood-
lites, louvrelites, reflectors of all types, scenic ef-
fect machines, signal systems, and all accessories.
General Manager David Belson
Sales Manager M. J. Belson
Engineer M. H. VanAllen
BRANCHES
Atlanta, Ga., E. A. Thornwell, Candler Building.
Buffalo, N. Y., John E. Hoffman, 280 Carolina Street.
Delaware, O., George W. Armstrong, 263 N. Franklin
Street.
Fort Worth, Tex., F. J. Keller, Capps Building.
Gary, Ind., Cinema Specialty Company, P. O. Box
1037.
Houston, Tex., Fred C. Arnold, 1309 Bell Avenue.
Indianapolis, Ind., Clay O. Baird, 704 Union Title
Building.
Kansas City, Mo., Fitzhugh L. Funsten, 219 N. 14th
Street.
Los Angeles, Calif., H. B. Squires Company, 229 Boyd
Street.
Miami, Fla., Filer-Perry Equipment Company, 24
N. W. First Avenue.
Minneapolis, Minn., H. R. Harris, 708 Sixth Avenue
South.
New Orleans, La., Lyman C. Reed, Hibernia Bank
Building.
New York, N. Y., Belfan Sales Company, 110 East
42nd Street.
Omaha, Nebr., Garritt S. Felt, 404 Merchants National
Bank Building.
Philadelphia, Pa., Herbert Bryan, Machinery Exhibi-
tion Hall, The Bourse.
Pittsburgh, Pa., Warren C. Neithereott, 606 American
Bank Building.
Richmond, Va., Geore T. Hewitt, 506 West Broad
Street.
Rochester, N. Y., George W. Foote, 601 Temple
Building.
St. Louis, Mo., Frank C. Unger, 4444 Clayton Avenue.
San Antonio, Tex., Fred C. R. Spence, Box 119.
San Francisco, Calif., H. B. Squires Company, 583
Howard Street.
Seattle, Wash., H. B. Squires Company, 552 First
Avenue South.
Tampa, Fla., Charles A. Schuldt, Builders Exchange
Building.
CANADIAN BRANCHES
Montreal, Que., MaeGillivray-Beatty & Co., 980 St.
Antoine Street.
Toronto, Ont., A. R. Wooldridge, 33 Melinda Street.
Winnipeg, Man., J. G. Smith & Company, Confedera-
tion Life Building.
A
A. HUN BERRY FAN COMPANY
28 Binford Street, Boston, Mass.
Manufacturer of ventilating fans.
President Helen A. H. Berry
▲
BEST DEVICES COMPANY
200 Film Building, Cleveland, Ohio
Manufacturers of spotlights, mazda adapters, part
shutters.
Proprietor - E. J. Brock
▲
BEST MANUFACTURING COMPANY
1200 Grove Street, Irvington, N. J.
Manufacturers of loud speakers — dynamic and mag-
netic.
f G. G. Cromartie
0fficelb{ E. W. Neilsen
Sales Manager H. H. Burtt
Credit Manager J. F. Ditler
BRANCHES
Chicago, III., Chambers & Halligan, 549 W. Washing-
ton Boulevard.
Minneapolis, Minn., Merrill K. Franklin, 202 Baker
Building.
Portland, Ore., Arthur S. Detsch, Security Building.
Kansas City, Mo., Earl L. Edwards, 218 W. 39th
Street .
St. Louis, Mo., Otto E. Heilmann Company, 1326
Syndicate Trust Building.
Cleveland, O., Chas. H. Dolfus, Jr., 3957 St. Claire
Street.
Boston, Mass., F. D. Rankins Company, Inc., 10 High
Street.
Buffalo, N. Y., Manufacturers Sales Company, 206
Sidway Building.
Detroit, Mich., H. D. Robertson Company, 6553 Wood-
ward Avenue.
Pittsburgh, Pa., W. J. Herlihy, 2526 Berg Place.
Atlanta, Ga., J. F. Burton & Company, 655 Candler
Annex.
San Francisco Cal., F. E. Sette, 449 Turk Street.
Chicago, 111., Nichols & Bear, 1402 South Michigan
Avenue.
Philadelphia, Pa., I. H. Feigenbaum, 6240 Walton
Avenue.
A
BESTONE, INC.
Davenport at 16th Street, Omaha, Nebr.
Manufacturer of BesTone sound systems.
FACTORY
Creighton, Nebr.
A
BIGELOW-SANFORD CARPET CO., INC.
385 Madison Avenue, New York City
Manufacturer of carpets and rugs.
President John A. Sweetser
Vice-President H. V. Campbell
Treasurer F. H. Deknate!
Secretary J. J. Delaney
BRANCHES
New York City, 385 Madison Avenue.
Boston, Mass., 99 Bedford Street.
Philadelphia, Pa.. 556-558 Public Ledger Building.
Atlanta. Ga., 120 Marietta Street.
Chicago, 111., 14 East Jackson Boulevard.
Detroit, Mich., 622 Book Building.
Los Angeles, Cal., 120 E. 8th Street.
San Francisco, Cal., 770 Mission Street.
St. Louis, Mo., 604 Arcade Building.
Dallas, Tex., 1404 Dallas National Bank Building.
Minneapolis. Minn.. Rooms 514-515 Plymouth Build-
ing.
Seattle, Wash., Room 707 Terminal Sales Building.
Pittsburgh, Pa., 811 Clark Building.
Denver, Colo., Room 512, 1130 16th Street.
FACTORIES
Thompsonville, Conn. Clinton, Mass.
Amsterdam, N. Y.
BLIZZARD SALES COMPANY
152k Davenport Street, Omaha, Nebr.
Manufacturer of Blizzard Fans, Oilelectric Speed
Change Pulley
BRANCHES
Distributed through- National Theatre Supply Co.
FACTORIES
Creighton, Nebr. Omaha, Nebr.
A
A. R. BOYD ENTERPRISES
1700 Sansom Street, Philadelphia, Penna.
Brokers who build, buy, lease and operate motion pic-
ture theatres.
A
BOSTON ACOUSTICAL ENGINEERING
DIVISION OF HOUSING COMPANY
kO Central Street, Boston, Mass.
Manufacturer of Acoustex — sound absorbing material
for correction of acoustics in theatres.
BRANDT AUTOMATIC CASHIER
COMPANY
515 First Street, Watertown., Wis.
Manufacturer of coin changing machines, Brandt
automatic cashiers.
Chairman of the Board and Treasurer
E. J. Brandt
President E. W. Quirk
Secretary O. E. Hoffman
BRAZEL NOVELTY MANUFACTURING
COMPANY
k005 Apple Street, Cincinnati, Ohio
Manufacturer of advertising novelties.
A
BRENKERT LIGHT PROJECTION
COMPANY
73k8 St. Aubin Avenue, Detroit, Mich.
Manufacturers of theatre spotlamps, effect machines,
low intensity lamps for motion picture projection,
and stereopticons.
A
H. V. BRIGHT
110k Prospect Avenue, Cleveland, O.
Manufacturer of registering and non-registering turn-
stiles ; also ticket choppers.
A
BRILLIANTONE STEEL NEEDLE CO.,
INC.
370 Seventh Avenue, New York City
Manufacturer of brilliantone and dynamatone needles.
President W. J. Bagshaw
Treasurer C. H. Bagshaw
Secretary H. W. Acton
BRANCHES
Lowell, Mass.
A
BRUCKNER-MITCHELL COMPANY
532 West 22nd Street, New York City
Manufacturer of horn lifts, horn towers, orchestra
lifts, stage rigging.
President Richard R. Bruckner
▲
BRUNSWICK BALKE COLLENDER
COMPANY
623 S. Wabash Avenue, Chicago
Manufacturer of combination radio and record play-
ing instruments, Panatropes with radio records, and
non-synchronous record libraries (special record-
ings).
President B. E. Bensinger
General Manager R. W. Jackson
Advertising Manager Paul S. Ellison
Record Sales Manager E. F. Stevens, Jr.
FACTORIES
Chicago, 111. Los Angeles, Cal.
Dubuque, la. Long Island City, N. Y.
Muskegon, Mich.
124
Better Theatres Section
April 12, 1930
BRUNSWICK-KROESCHELL COMPANY
New Brunswick, N. J., and Chicago, III.
Manufacturer of air cooling systems.
Distributors and service in all principal cities.
A
THE BRYANT ELECTRIC COMPANY
Bridgeport, Conn.
Manufacturer of wiring devices, switches, receptacles,
sockets, attachment plugs, cord connectors, fuses,
cut-outs, switch plates.
President Walter Cary
Vice President and General Manager
M. A. Curran
General Sales Manager R. M. Eames
Advertising Manager .. F. S. Montgomery
BRANCHES
New York Chicago
Philadelphia San Francisco
c
THE CAPEHART CORPORATION
Fort Wayne, Indiana
Manufacturer of continuous playing automatic phono-
graphs.
President H. E. Capehart
CARBON PRODUCTS, INC.
8 Beach Street, New York City'
Distributor and importer of carbons.
CARRIER ENGINEERING
CORPORATION
850 Frelinghuysen Avenue, Newark, N. J.
Manufacturer of Carrier Central Station System for
Air Conditioning, Carrier Centrifugal Refrigeration.
President Willis H. Carrier
Treasurer and General Manager ...J. I. Lyle
Vice President and Sales Manager.. ..E. T. Murphy
Secretary L. L. Lewis
Production Manager M. S. Smith
Advertising Manager D. C. Lindsay
BRANCHES
New York
Philadelphia
Boston
Chicago
Cleveland
Detroit
Washington
Kansas City
Dallas
Los Angeles
CARRIER ENGINEERING CO., LTD.
London, Paris, Bombay, Calcutta, Johannesburg
CARRIER LUFTTECHNISCHE GESELLSCHAFT
Stuttgart, Berlin
THE CELOTEX COMPANY
919 N. Michigan Avenue, Chicago
Manufacturer of Celotex standard building board, roof
insulation, industrial board, refrigerator insulation,
Acousti-Celotex and carpet lining.
Presdent B. G. Dahlberg
Vice-President in charge of Mill C. F. Dahlberg
Vice-President in charge of Sales....C. E. Stedman
Vice-President in charge of Research
T. B. Munroe
Advertising Director I. S. Rosenfels
Manager of Acoustical Department
George P. Little
BRANCHES
Detroit
Minneapolis
Philadelphia
Denver
Dallas
Atlanta
Kansas City
FACTORY
Marrero, La.
A
CENTRAL IMPORT COMPANY
1656 S. Central Park Avenue, Chicago
Manufacturer of SUPER-TRANSFLEX GELATINE
SHEETS, DIAMONDGLO TINSEL and METALLIC
FLITTER.
FACTORY
Germany
A
J. H. CHANNON CORPORATION
228-233 West Erie Street, Chicago
Manufacturer of steel and asbestos curtains, draw
curtain tracks and operators, stage hardware and
counterweight rigging, grand piano trunks, cyclo-
rama arms, and electric nigger head winch.
President LeRoy J. Zorn
Vice-President N. C. Nussbaumer
FACTORY
223-233 West Erie Street, Chicago.
CHICAGO CINEMA EQUIPMENT
COMPANY
17 36-5 J+ N. Springfield Avenue, Chicago
Manufacturers of deluxe effect projectors, deluxe
double dissolvers, deluxe automatic motor driven re-
winds, deluxe rewind tables, high intensity flood-
lamps, spotlights, mazda spotlights, arc, air-electric
Seattle
Cleveland
Los Angeles
New York City
St. Louis
Chicago
Boston
effect machines, effect discs (motor driven and
clockwork), floodlights, trailer cabinets, special
switches and boxes, stage towers, cleaner stands,
color wheels, color frames, speed indicators, music
stands, orchestra lights, borderlights, floodlights,
striplights, carbon racks, carbon waste cans, color
frame racks, booth equipment, stage lighting equip-
ment, cabinets for records, and sound accessories.
President Walter W. Pitann
Vice President A. M. Berg
Secretary Arthur Pitann
Treasurer and Sales Manager Edward H. Wolk
CINEMA SPECIALTY CO., INC.
P. O. Box 1037, Gary, Ind.
Manufacturer of automatic film indicators, and reel
end alarms.
President J. C. Kovich
A
PETER CLARK, INC.
51+k W. 30th Street, New York City
Manufacturers of fireproof curtains, stage equipment,
stage and orchestra lifts, counterweight systems,
etc.
THE CLEVELAND SWITCHBOARD CO.
2925 E. 79th Street, Cleveland, Ohio
Manufacturer of power and lighting panelboards and
switchboards.
President F. C. Hofemeister
Secretary F. F. Hofemeister
Vice President H. F. Fickel
Buffalo
Detroit
Pittsburgh
Indianapolis
BRANCHES
Chicago
Milwaukee
Philadelphia
Washington, D. C.
Chicago, Movie Supply Company, 844 South Wabash
Avenue.
Birmingham, Ala., Queen Feature Service, Inc.,
1912% Morris Avenue.
Dallas, Tex., King Scenic & Theatre Supply Com-
pany, 309 South Harwood Street.
Kansas City, Mo., A. A. Electric Machinery Com-
pany, Inc., 1117 Cherry Street.
Detroit, Mich., McArthur Equipment Company, 2301
Cass Avenue.
Omaha, Neb., O. S. Theatre Supply Company, Film
Exchange Building.
Providence, R. I., Wright & Macomber, 76 Dorrance
Street.
Buffalo, N. Y., United Projector & Film Corporation,
228 Franklin Street.
Tampa, Fla., Amusement Supply Company. 709
Twiggs Street.
A
CRAFT FILM LABORATORIES, INC.
729 Seventh Avenue, New York City
Printing and developing of film.
President Nathan Saland
Secretary Alfred E. McCorry
Treasurer Stephen J. Devoe
Lab. Manager Harry Glickman
LABORATORY
Flushing, L. I., 48 Congress Avenue.
A
CRAFTEX COMPANY
37 Antwerp Street, Brighton, Mass.
Manufacturer of Craftex, Craftexsize, Craftcoat, Sun-
flex and Shadowall.
President David Murray
Treasurer H. B. Gardner
Vice President W. R. McComb
BRANCHES
New York City, 285 Madison Avenue.
Chicago, 203 No. Wabash Avenue.
CLINTON CARPET COMPANY
130 N. Wells Street, Chicago
Manufacturer of Ozite Rug and Carpet Cushions.
President L. H. Regensburg
Advertising Manager T. R. Sille
BRANCHES
New York City, Clinton Carpet Company, 295 Fifth
Avenue.
Los Angeles, Cal., Clinton Carpet Company, 120 East
Eighth Street.
St. Johns, Quebec, Canada, Clinton Carpet Company.
FACTORIES
Milwaukee, Wis. Newark, N. J.
Los Angeles, Cal. St. Johns, Quebec, Canada.
Hamburg, Germany
A
CLYNE ENGINEERING COMPANY, INC.
3520 Easton Avenue, St. Louis, Mo.
Manufacturer of Peerless-Tone Synchronous Reproduc-
ing Equipment.
President J. N. Clyne
A
CORNELL WOOD PRODUCTS COMPANY
307 N. Michigan Avenue, Chicago
Manufacturer of Cornell wood board, Indian board,
industrial board Number 1, industrial board Num-
ber 3, 4 ply blackboard, 6 ply blackboard.
President W. I. Osborne
Vice President and General Manager
W. I. Osborne, Jr.
Secretary and Sales Manager W. W. Race
Treasurer R. B. Havens
BRANCHES
New York City, L. A. Dussol & Company, 25 Broad-
way.
Los Angeles. Cal., Gauthier & Hutchins, Inc.
Minneapolis, Minn., General Materials Company.
Washington, D. C., Van E. Rouse & Company, 410
Bond Building.
FACTORY
Cornell, Wis.
A
COVINGTON METAL PRODUCTS CORP.
Successors to Architectural Metal Products,
Inc.
17 W. Eighth Street, Covington, Ky.
Manufacturer of marquees, metal covered doors, and
ornamental bronze.
President A. L. Castellini
Secretary and Treasurer Geo. D. Miller
A
COXSACKIE HOLDING CORPORATION
88 Mansion Street, Coxsackie, N. Y.
Manufacturer of professional projectors.
President Herman A. Kelp
Vice President George M. Overbaugh
Secretary-Treasurer J. L. Myer
BRANCHES
Cleveland, O., Oliver Moving Picture Supply Com-
pany, 204 Film Building.
Charlotte, N. C., Carolina Theatre Supply Company,
United Film Building.
Pittsburgh Pa., Superior Motion Picture Supply Com-
pany, 1028 Forbes Street.
J. R. CLANCY, INC.
1010 W. Belden Avenue, Syracuse, N. Y.
Manufacturer of a very complete line of theatrical
stage hardware.
President and Treasurer J. R. Clancy
Vice President E. K. Clancy
Secretary M. E. Myers
CRYSTAL MOVIE SCREEN
CORPORATION
Wyckoff Building, Celina, Ohio
Manufacturer of motion picture screens.
President Leo E. Dwyer
Secretary M. L. Dwyer
CRYSTALITE PRODUCTS
CORPORATION
1708 Standard Avenue, Glendale, Calif.
Manufacturers of changeable theatre letters.
President - Paul D. Howse
Vice President Morris B. Miller
Secretary and Treasurer Harry Stewart
BRANCHES
All branches of the National Theatre Supply Com-
pany.
CUTLER-HAMMER, INC.
12th Street and St. Paul Avenue,
Milwaukee, Wis.
Manufacturer of theatre dimmers.
President B. L. Worden
Vice President J. C. Wilson
Vice President F. L. Pierce
Treasurer H. F. Vogt
Secretary ...W. C. Stevens
Sales Manager G. S. Crane
Manager of Operations H. A. Sedgwick
BRANCHES
New York City, 8 West 40th Street.
Philadelphia, Pa., 1201 Chestnut Street.
Buffalo, N. Y., 295 Main Street.
Boston, Mass., 52 Chauncy Street.
Pittsburgh. Pa., 132 Seventh Street.
Cincinnati, O., 49 East Fourth Street.
Cleveland, O., 815 Superior Avenue.
Chicago, 4t)0 West Madison Street.
St. Louis, Mo., 1914 Washington Avenue.
Detroit, Mich., 2755 East Grand Boulevard.
Atlanta, Ga., 150 Peters Street, S. W.
Milwaukee, Wis., 530 Wisconsin Avenue.
San Francisco, Cal., 970 Folsom Street.
Seattle, Wash., 2207 First Avenue, South.
Los Angeles, Cal., 560 South San Pedro Street.
FACTORIES
Milwaukee, Wis. Bantam, Conn.
New York City
D
DA-LITE SCREEN COMPANY
2723 N. Crawford Avenue, Chicago
Manufacturers of screens.
A. L. DeBerrj Heck J. C. Heck
April 12, 1930
Exhibitors Herald-World
125
THE DAYTON SAFETY LADDER
COMPANY
121-123 West Third Street, Cincinnati, 0.
Manufacturer of Dayton safety ladders.
President and Sales Manager J. A. Scallan
Manager of Works W. E. Scallan
BRANCHES
Chicago, 111., 447 Monadnock Building.
New York, N. Y., 116 West 39th Street.
THE DAVIS BULLETIN COMPANY, INC.
Lock Street, Buffalo, N. Y.
Manufacturer of Davis lobby display bulletin and
Davis act annunciators.
President H. M. Davis
Secretary-Treasurer D. A. Borchard
FACTORY
Lock Street, Buffalo, N. Y.
DAZIANS, INC.
142 W. Hth Street, New York City
Manufacturer and importer of fabrics for stage cur-
tains, fabrics for costumes, trimmings for stage
curtains, trimmings for costumes and window dis-
play fabrics.
President Henry Dazian
Vice President Emil Friedlander
2nd Vice President George Feinberg
Treasurer Rudolph Werthmann
Assistant Treasurer George Gottlieb
Secretary Frank C. Green
BRANCHES
Chicago, 203 North Wabash Avenue.
Los Angeles, Cal., 728 South Hill Street.
Boston, 126 Bedford Street.
Philadelphia, 401 Fox Building, Sixteenth and Market
Street.
Detroit, Mich., 835 Washington Boulevard Building.
DEL CASTILLO THEATRE ORGAN
SCHOOL
State Theatre Building, Boston, Mass.
Director L. D. del Castillo
Assistant Instructor Earl Weidner
THE DISC-O-PHONE COMPANY
F lor ala, Ala.
Manufacturer of sound equipment.
W. D. Patrick
A
OLIVER DIT SON COMPANY
179 Tremont Street, Boston, Mass.
Manufacturer of musical instruments and publisher
of music and musical literature.
President H. Hobart Porter
Vice President Wm. Arms Fisher
Vice President C. Whitney Dali
Treasurer-Comptroller R. A. Ostburg, Jr.
PLANTS
Boston, Mass., Oliver Ditson Company.
New York City, Oliver Ditson Company, Inc.
DOWSER MANUFACTURING
COMPANY
225 Broadway, New York City
Manufacturer of change over and light control, and
foot switch.
President J. M. Feldhun
Vice President Sydney Krause
Treasurer Chas. S. Thide
FACTORY
691 Lincoln Place, Brooklyn, N. Y.
H. DRYFHOUT
736 South Wabash Avenue, Chicago, III.
Manufacturers of paper and muslin banners, cards.
Manager H. Dryfhout
▲
DUNBAR & COMPANY
2652 W. Lake Street, Chicago
Manufacturer of corn poppers and peanut roasters.
Owner C. F. Dunbar
Manager H. Eifert
A
DUO-FONE CORPORATION
2985 E. Jefferson Avenue, Detroit, Mich.
Manufacturer of sound reproducing equipment.
President B. O. Hallis
Vice President W. F. Brink
Secretary-Treasurer H. J. Ellis
BRANCHES
Buffalo, N. Y., H. E. Hughes, 117 Tacoma Street.
Cleveland, O., F. G. Schram, 401 Film Building.
Cleveland, O., H. R. Kyle, 401 Film Building.
Chicago, III., Sol Fichtenberg, U. S. Theatre, 546
South State Street.
DuPONT-PATHE FILM MFG. CORP.
35 W. 45th Street, New Y.ork City
Manufacturer of Motion Picture Film.
President N. F. Steers
Vice President and General Manager
G. A. Scanlan
Sales Manager O. H. Briggs
BRANCH
Hollywood, Cal., 6656 Santa Monica Boulevard.
FACTORY
Parlin, N. J.
A
DWORSKY FILM MACHINE
CORPORATION
Film Center Building, New York, N. Y.
Manufacturers of film rewinders, wipers, renovating
machines, film cleaning and film processing
machines.
ELECTRICAL RESEARCH PRODUCTS,
INC.
(Subsidiary of Western Electric Company)
250 W. 57th Street, New York City
President J. E. Otterson, 195 Broadway
Vice President W. Drake, 250 West 57th Street
Vice President....*!. J. Lyng, 250 West 57th Street
Vice President H. G. Knox, Hollywood
General Sales Manager
C. W. Bunn. 250 West 57th Street
Treasurer.. ..R. E. Anderson, 250 West 57th Street
Secretary H. B. Gilmore, 195 Broadway
A
ELEC-TRO-FONE CORPORATION
2470 University Avenue, St. Paul, Minn.
Manufacturers of sound equipment for theatres.
President and Treasurer Fred H. Strom
Secretary Joel L. Wallin
E
EASTMAN KODAK COMPANY
Rochester, N. Y.
Manufacturers and distributors of photographic sup-
plies of all kinds.
THE ENTERPRISE OPTICAL MANU-
FACTURING COMPANY
564 W. Randolph Street, Chicago
Manufacturer of The Motiograph Sound Projector.
President and General Manager O. F. Spahr
ERKER BROTHERS OPTICAL COMPANY
OFFICERS
Chairman of the Board George Eastman
President... William G. Stuber
Vice President and General Manager
Frank W. Lovejoy
Vice President Walter S. Hubbell
Vice President Lewis B. Jones
Assistant Vice President A. Stuber
Treasurer Rudolph Speth
Assistant Treasurer M. B. Folsom
Assistant Treasurer J. L. Gorham
Secretary Thomas J. Hargrave
Assistant Secretary Mrs. Alice K. Hutchinson
EXECUTIVE OFFICES
Rochester, N. Y., 343 State Street.
BRANCHES
Chicago, 111., 1727 Indiana Avenue.
New York, N. Y., 350 Hudson Street.
San Francisco. Calif., 241 Battery Street.
MOTION PICTURE SERVICE BUILDING
Hollywood, Calif., 6706 Santa Monica Boulevard.
A
EDISON LAMP WORKS OF GENERAL
ELECTRIC COMPANY
Nela Park, Cleveland, Ohio
Manufacturer of incandescent electric lamps.
General Sales Manager E. E. Potter
Assistant General Sale6 Manager H. F. Barnes
Assistant General Sales Manager P. D. Parker
610 Olive Street, St. Louis, Mo.
Manufacturer of ticket holders, ticket boxes, ticket
office window shutters, bookkeeping system or the-
atre ledger, ticket window speaking tubes, film re-
winders, film waxers, film cement, advertising
slides, film trailers, lighting fixtures, motor attach-
ments.
Distributor of screens, frames, operator’s tools.
National carbons, stereopticons, booth equipment,
spot lamps, lenses, stage lighting apparatus and
electrical supplies.
*
ESSANNAY ELECTRIC MANUFACTUR-
ING COMPANY
2809 W. Van Buren St., Chicago
Manufacturer of changeover and speed indicator.
General Manager L. D. Strong,
BRANCHES
Associated with all branches of National Theatre Sup-
ply Company.
A
EXHIBITORS PRINTING SERVICE
711 S. Dea/rborn Street, Chicago, 111.
Printers of theatre programs, heralds and date strips.
Proprietor E. H. Newquist
F
THE EDWARDS MANUFACTURING
COMPANY
409-459 E. Fifth Street, Cincinnati, O.
Manufacturer of marquise, booths, ventilators, sky-
lights, sheet metal building material.
Chairman of Board E. W. Edwards
President H. W. Edwards
Vice President G. R. Edwards
Vice President and Secretary G. D. Myers
Vice President and Assistant Secretary
O. S. Larkby
BRANCHES
Dallas, Tex., Market and Cillin.
New York Office, 81-83 Fulton Street.
THE ELECTRIC STORAGE BATTERY
COMPANY
Allegheny Avenue and 19th Street,
Philadelphia, Pa.
Manufacturer of Exide Storage Battery for emergency
lighting and emergency power, also for emergency
projector and talking equipment operation.
President John R. Williams
Vice-President Kenneth B. Schley
Vice-President and General Manager... .Bruce Ford
Vice-President H. B. Gay
Secretary and Treasurer Walter G. Henderson
PLANT
Crescentville, Philadelphia, Pa.
BRANCHES
Boston, Mass., 100 Ashford Street.
New York, N. Y., 23-31 W. 43rd Street.
Rochester, N. Y., 642 Plymouth Avenue, South.
Cincinnati, O., 1142 Sycamore Street.
Cleveland, O., Chester Avenue and East 24th Street.
Detroit, Mich., 8051 W. Chicago Boulevard.
San Francisco, Calif., 6150 Third Street.
Seattle, Wash., 1041 Railroad Avenue, South.
Atlanta, Ga., 210 Walker Street, S. W.
Philadelphia, Pa., 1955 Hunting Park Avenue.
Pittsburgh, Pa., Union Trust Building.
Chicago, 111., 613 Marquette Boulevard.
Denver, Colo., 1420-24 Wazee Street.
Kansas City, Mo., 129 Belmont Boulevard
Minneapolis, Minn., 3 N. 15th Street.
St. Louis, Mo., 1058 S. Vandeventer Avenue.
Secretary-Treasurer Samuel Mack
Vice President Louis Mack
M. G. FELDER SALES COMPANY, INC.
1560 Broadway, Neiv York City
Distributors of “Bio” carbons and “SA” carbons.
President : M. G. Felder
A
FIDELITY ELECTRIC COMPANY
Lancaster, Pa.
Manufacturer of motion picture motors, ventilating
fans and motor generators.
A
FILM INSPECTION MACHINE COM-
PANY, INC.
630 Ninth Avenue, New York City
Manufacturer of theatre film Inspection machine and
Duo film inspection machine for exchanges.
General Manager H. B. Coles
A
THE FILM SPEAKER COMPANY
1305 N. Hudson Street,
Oklahoma City, Okla.
Manufacturers of talking picture systems.
Officers j Harry G. Waldron
(Robert G. Sieber
A
FILMACK COMPANY, INC.
838 S. Wabash Avenue , Chicago
Manufacturer of special announcement trailers of a®T
kinds.
President Irving Mack
A
FILMUSIC COMPANY
8315 Santa Monica Boulevard ,
Holly woody Cal.
Manufacturers of Picturoll, organ music rolls for
automatic theatre organs.
A
FLEXLUME CORPORATION
1100 Military Road, Buffalo , N. Y.
Manufacturer of neon tube, raised glass letter, exposed
lamp and combination signs ; also interior direc-
tional signs.
126
April 12, 1930
Better Theatres Section
BRANCH FACTORIES
Crown Flexlurae Neon Sign Corporation, Minneapolis,
Minn.
Flexlume Southern, Inc., Atlanta, Ga.
Flexlume Neon Sign Corporation, Jackson, Miss.
Flexlume Sign Company, Ltd., Toronto, Ont.
The Lackner Company, Cincinnati, Ohio.
Midyrest Flexlume Sign Corporation, Kansas City, Mo.
Shappe Sign Company, Tacoma, Wash.
Nebraska Neon Company, Lincoln, Nebr.
BRANCH OFFICES
E. E. Bair, Chambersburg, Pa.
R. W. Bebee, Indianapolis, Ind.
W. L. Bennett, Easton, Pa.
H. A. Christian, Lewisburg, Pa.
Flexlume Sign Company of New England, Boston,
Mass.
Flexlume Sign Company, Cedar Rapids, la.
Flexlume Illinois Sign Company, Inc., Chicago, III.
Flexlume Electric Sign Company, Cleveland, Ohio.
Flexlume Corporation, Detroit, Mich.
Flexlume Sign Sales Company. Newark, N. J.
Flexlume Sign Company, Philadelphia, Pa.
piexlume Sales Company, Pittsburgh, Pa.
Flexlume Corporation, Rochester, N. Y.
Flexlume-Strough Corporation, Syracuse, N. Y.
Gates Sales Agency, Wheeling, W. Va.
E. W. Gordon, San Antonio, Tex.
Edwin Johnson, Charleston, W. Va.
Keller Sign Company, St. Louis, Mo.
Krechmer Organization, Atlantic City, N. J.
H. C. Kuchler, New Rochelle, N. Y.
P. E. Norman, Oklahoma City, Gkla.
C. J. Peckham, South Bend, Ind.
C. A. Rowe, Binghamton, N. Y.
D. A. Rubin, Wilmington, Del.
The Sign Shop. Jacksonville, Fla.
Southern Flexlume Sign Company, Louisville, Ky.
L. L. Strauss Sign Division, New York City.
Stroud of Tampa, Tampa, Fia.
F. B. Strough, Toledo, Ohio.
Van Dyke Advertising Service, Miami, Fla.
F. C. Wallace, Washington, D. C.
A
THE FOTO-VOICE COMPANY, INC.
817-19 Granby Street, Norfolk, Va.
Manufacturers of the Foto-Voice.
President R. F. Haller
Vice President and General Manager. .H. S. Byrd
Secretary-Treasurer W. M. Haller
THE FOXBORO COMPANY
Neponset Avenue, Foxboro, Mass.
Manufacturer of humidity controllers, temperature
controllers, temperature recorders, humidity record-
ers, steam flow meters, recording thermometers,
pressure gauges.
President E. H. Bristol
Treasurer B. B. Bristol
Factory Manager I. W. Reynolds
Sales Manager C. E. Sullivan
BRANCHES
New York
Boston
Chicago
Detroit
Pittsburgh
Cleveland
Tulsa
Minneapolis
Rochester
Philadelphia
Baltimore
Atlanta
San Francisco
Los Angeles
Dallas
Portland, Ore.
E. E. FULTON COMPANY
1018 S. Wabash Avenue, Chicago
Manufacturer and distributor of adapters, carbon
aisle lights, admission signs, arc feeds, booths, pro-
jection belting, leather boxes, ticket bowl cleaner,
brass fixtures, cases and cans, reel carrying cement,
film cabinets, film carbon savers, chewing gum
removers, cleaners, film color hoods, color wheels,
disinfectants and sprays, drain cleaner, exit lights,
fabric cleaner, film cleaning fluid, film racks, fire
extinguisher fluid, fireproofing materials, flashers,
electric sign, furniture polish, inspection tables,
janitor supplies, lights, spot, lamp dip (coloring),
liquid soap and soap containers, lubricants (oil),
lugs and terminals, wire, marble cleaner, metal
polish, projectors, standard projection machine
parts, projection room equipment, reels, film re-
winders, rheostats, sprocket and pin removers,
safety devices, projector screen paint, sharpeners,
carbon shutters, Isis stripping flanges, film shut-
ters, metal sign flashers, sound reproducing equip-
ment, speed indicators, spot lights, ticket boxes and
choppers, tool kits, tables, film inspection, ticket
holders, waste cans.
President C. H. Fulton
Vice President Pat Casey
Vice President and Sales Manager
F. A. Van Husen
Treasurer A. G. Jarmin
Secretary Frank Meyer
Director C. C. Moskowitz
BRANCHES
Chicago, 111. 1018 South Wabash Avenue.
New York City, N. Y., 115 West 45th Street.
San Francisco, Cal., 255 Golden Gate Avenue.
Atlanta, Ga., 146 Walton Street.
St. Louis, Mo., 3232 Olive Street.
Indianapolis, Ind., 340 North Illinois Street.
Milwaukee, Wis., 151 Seventh Street.
Boston, Mass., 65 Broadway.
Los Angeles, Cal., room 5, Film Building.
Philadelphia, Pa., 1337 Vine Street.
Branches will soon be located in : New Orleans,
La. ; Dallas, Tex. ; Cleveland, O. ; Detroit, Mich. ;
Kansas City, Mo., and Minneapolis.
C
GARVER ELECTRIC COMPANY
Union City, Ind.
Manufacturer of Motion Picture Rectifiers and Mazda
Regulators.
President R. H. Garver
General Manager Floyd Garver
Electrical Engineer Ray Garver
GOOD-ALL ELECTRIC MANUFACTUR-
ING COMPANY
Ogallala, Neb.
Manufacturer of Goodall Reproducers, Goodall Talkies,
Goodall Orchestrola.
President Robert A. Goodall
BRANCHES
Thirty-five branches in all of the key cities of the
United States.
GATES RADIO AND SUPPLY COMPANY
115 N. Fourth Street, Quincy, III.
Manufacturer of Motio-Tone Synchronous Motor-
Driven Disc Equipment, Non-Synchronous Equip-
ment, Broadcast Station Equipment, Public Address
Systems and Central Radio Distribution Equipment.
Manager H. C. Gates
Chief Engineer P. S. Gates
Assistant Chief Engineer P. S. Tourney
Comptroller L. J. Odear
GRIES REPRODUCER CORPORATION
185 E. 13th Street, New York City
Manufacturers of sound on film and disc equipment.
F. B. GRIFFIN
Oshkosh, Wis.
Manufacturer of film cement.
F. B. Griffin
GENERAL ELECTRIC COMPANY
1 River Road, Schenectady , N. Y.
Manufacturer of control devices and equipment for
electrical machinery, theatre dimmers, electric fans,
lighting equipment^ motor generators, panelboards,
rectifiers, switches, theatre switchboards, electric
circuit testing instruments, transformers and wiring
devices.
President Gerard Swope
Vice-President — Sales J. G. Barry
Vice-President — Engineering E. W. Allen
Vice-President — Manufacturing C. C. Chesney
Manager Industrial Department W. W. Miller
West Lynn, Mass.
Pittsfield, Mass.
Erie, Pa.
Fort Wayne, Ind.
BRANCHES
Oakland, Calif.
Bloomfield, N. J.
Bridgeport. Conn
Philadelphia, Pa.
A
GENERAL INSULATING & MFG.
COMPANY
Alexandria, Ind.
Manufacturer of Gimco Rock Wool, loose and granu-
lated, Gimco Rock Wool Flexfelt, Gimco Rock Wool
Insulating Brick and Block, Gimco Rock Wool Cork,
Gimco Pipe Covering, Gimco Insulating Cements.
General Manager .-. ....(). F. Mottweiler
BRANCHES
Brooklyn, N. Y., General Insulating Products Com-
pany.
Chicago, 111., Walter L. Shaeffer.
Cleveland, O., The C. W. Poe Company.
Houston, Tex., E. T. Kelley.
Los Angeles, Cal., R. P. Carmien.
San Francisco, Cal., Jones Brothers.
Detroit. Mich., N. Merion.
St. Louis, Mo., L. Mundet & Son. Inc.
Birmingham, Ala., H. M. Gassman.
Indianapolis, Ind., B. J. Schneider.
Denver, Colo., Denver Fire Clay Company.
GENERAL TALKING PICTURES
CORPORATION
218 West 12nd Street, New York City
Manufacturers of Phonofilm, Phonodisc talking ap-
paratus.
President _ M. A. Schlesinger
Vice President R. F. Woodhull
Treasurer Joseph Stark
Secretary Robert E. Saunders
Sales offices in many cities.
GLOBE TICKET COMPANY
112 N. 12th Street, Philadelphia, Pa.
Manufacturer of coupon reserve seat tickets (dated,
undated, die cut, double end, etc.), subscription
strips, destructible pass out checks, exchange
tickets, wardrobe tickets, door checks, roll and ma-
chine tickets, drawing tickets.
President W. E. Hering
Vice President P. C. Snow
General Sales Manager W. P. Snow
BRANCHES
Cleveland, O., 815 Superior Avenue.
Baltimore Md., 1109 Munsey Building.
Cincinnati, O., 1030 Chamber of Commerce Building.
Syracuse, N. Y., 524 Loew Theatre Building.
Pittsburgh, Pa., 410 Diamond Bank Building.
FACTORIES
Philadelphia, Pa., 112 North 12th Street.
Boston, Mass., 113 Albany Street.
New York City, 160 West 14th Street.
Los Angeles, Cal., 420 San Pedro Street.
Jacksonville, Fla., Union and Ionia Streets.
GOLDE MANUFACTURING COMPANY
2013 LeMoyne Street, Chicago, III.
Manufacturer of film rewinders, framing light shields,
GoldE Humidaire and GoldE Unilens Mount.
A
GOLDIE LINEN COMPANY, NOT INC.
11 W. Lake Street, Chicago
Manufacturer of chair covers.
George W. Goldstine
Milton D. Goldstine
FACTORY
14 West Lake Street, Chicago.
GUERCIO AND BARTHEL
1018 S. Wabash Avenue, Chicago, 111.
Manufacturer of double bearing movements, Ger-Bar
light shields and changeovers.
THE EDWIN F. GUTH COMPANY
Washington Boulevard at Jefferson,
St. Louis, Mo.
Manufacturer of lighting fixtures for theatres.
President Edwin F. Guth
Vice President Geo. S. Watts
Treasurer O. D. Guth
Sales Manager Joe Chassaing
Kansas City, Mo.
New York City
Philadelphia. Pa.
Boston, Mass.
Milwaukee, Wis.
Pittsburgh, Pa.
BRANCHES
Columbus, O.
Detroit, Mich.
Atlanta, Ga.
Los Angeles, Cal.
St. Paul, Minn.
Cleveland, O.
San Francisco, Cal.
BRANCHES
National Theatre Supply Company distributes this
product.
H
HALL & CONNOLLY, INC.
21 Van Dam, Street, New York City
Manufacturer of HC high intensity projection lamps,
high intensity reflector projection lamps, high in-
tensity spot lights, studio high intensity lamps.
President Theodore Hall
Treasurer J. J. Connolly
A
HALL ORGAN COMPANY
680 Campbell Avenue, West Haven, Conn.
Manufacturers of pipe organs.
President and Treasurer George A. North
Vice President Clarence B. Floyd
Assistant Treasurer Edward H. North
A
J. H. HALLBERG
112 W. 12d Street, New York City
Distributor of motor generators, dynamos and dyna-
motors, electric transformers for arc and Mazda
lamps, gasoline electric plants, projector carbons,
low intensity reflector arcs. Holmes projectors. Hall
& Connolly high intensity arc lamps, Minusa
screens, and photo electric cells.
A
IRVING HAMLIN
1500 Lincoln Street, Evanston, III.
Patentee and manufacturer of the Evanston sound-
proof door and the Hamlinized folding partition.
A
HANCOCK BROS.
25 Jessie Street, San Francisco, Cal.
Manufacturer of roll and folded tickets, reserved seat
coupons, and railway tickets.
President and Manager J. F. Hancock
THE HENNEGAN COMPANY
311 Genesee Street, Cincinnati, O.
Manufacturer of program covers, one sheets, window
cards, date strips.
President John F. Hennegan
Vice-President Joseph F. Hennegan
Secretary-Treasurer Stanley J. Hennegan
Sales Manager John E. Hennegan
FACTORY
Cincinnati, O.
A
THE HERTNER ELECTRIC COMPANY
12690 Elmwood Avenue, Cleveland, O.
Manufacturer of the Transverter, a line of motor
generators for the theatre and rheostats in various
sizes.
President-Treasurer J. H. Hertner
Secretary C. C. Dash
Superintendent L. J. Benbow
BRANCHES
Represented by the National Theatre Supply Company.
April 12, 1930
Exhibitors Herald-World
127
HEWES-GOTHAM COMPANY
520 W. 17th Street, New York, N. Y.
Manufacturer of film cement, carbon adapters, color
wheels, perfumed disinfectants, film cleaner, fire
extinguisher fluids, fireproofing compounds, screen
paint, poster paste, radium light and lamp colorings.
Edward W. Harris M. M. Magid
A
S. M. HEXTER & CO.
2100 E. Superior Avenue, Cleveland, O.
Manufacturer of drapery and upholstering fabrics.
S. M. Hexter
T. L. Felber
Lee Hexter
BRANCHES
New York City, Lee Hexter, 381 Fourth Avenue.
Chicago, 111., H. A. Colen, 1404 Heyworth Building.
St. Paul, Minn., R. S. Kennedy Company, 516 Endi-
cott Building.
Cincinnati, Ohio, L. F. Wenstrup, 933 Chamber of
Commerce Building.
Los Angeles, Cal., F. H. Miller, 708 Fine Arts Build-
ing.
San Francisco, Cal., J. C. Hood, 251 Post Street.
Kansas City, Mo., E. E. De Voire, 1211 Chambers
Building.
Boston, Mass., Warren Liston, 420 Boylston Street.
Philadelphia, Pa., Fred Richter, 1623 Integrity Build-
ing.
HEYWOOD-WAKEFIELD
209 Washington Street, Boston, Mass.
Manufacturer of theatre chairs.
President Richard N. Greenwood
Treasurer H. C. Perry
Manager of Production .Seth Haywood
Sales Manager Paul B. Posser
BRANCHES
New Orleans, La.
New Yorg City
Oklahoma City, Okla.
Philadelphia, Pa.
Portland, Ore.
Pittsburgh, Pa.
San Francisco, Cal.
Seattle, Wash.
FACTORIES
Gardner, Mass. Chicago, 111.
Wakefield, Mass. Orillia, Ont.
Menominee, Mich.
A
HOEFER CHANGE-MAKER COMPANY
3700 E. 12th Street, Kansas City, Mo.
Manufacturer of change-making machines (coin
changers).
President, Treasurer and General Manager
B. C. Hoefer
Vice President Daniel Hoefer
Secretary Isabel Hoefer
Baltimore Md.
Boston, Mass.
Buffalo, N. Y.
Chicago. 111.
Denver, Colo.
Los Angeles, Cal.
Minneapolis, Minn.
HOFFMANN & SOONS
387 First Avenue, New York City
Manufacturer of rheostats for motion picture projec-
tion.
A
HOLMES PROJECTOR COMPANY
1815 Orchard Street, Chicago
Manufacturer of Holmes portable, professional and
Imperial projectors.
President O. J. Holmes
Vice President A. B. Gould
Secretary-Treasurer C. M. Swan
HUB ELECTRIC COMPANY
2219-29 West Grand Avenue, Chicago
Manufacturer of stage switchboards, power switch-
boards, panel boards, theatre lighting equipment,
floodlights, rove lighting, attraction board sign
letters.
President F. L. Decker
Secretary A. M. Knauber
Treasurer K. G. Rennie
BRANCHES
New York City, 1457 Broadway.
Milwaukee, Wis., 123 South Second Street.
Toledo, O., 1214 Madison Avenue.
a
THE IDEAL ELECTRIC & MANUFAC-
TURING COMPANY
E. First and Oak, Mansfield, O.
Manufacturer of electric motors for heating, ventilat-
ing and cooling purposes, and motor-generator sets
for lighting, battery charging, motion picture arcs,
etc.
President and General Manager S. Glen Vinson
Secretary-Treasurer O. H. McDaniel
New York
San Francisco
Cincinnati
Jacksonville
Philadelphia
Kansas City
BRANCHES
Greensboro
Rochester
Birmingham
Canton
Charleston
Columbus
Los Angeles
Milwaukee
New Orleans
Pittsburgh
St. Louis
Cleveland
Atlanta
Boston
Chicago
Detroit
Grand Rapids
Norfolk
Oklahoma City
Omaha
Portland
Seattle
Spokane
Washington
ILEX OPTICAL COMPANY
Rochester, N. Y.
Manufacturer of projection lenses.
A
ILLINOIS THEATRE EQUIPMENT
COMPANY
12-11 E. Ninth Street, Chicago, III.
Manufacturer of theatre chairs, interchangeable seats
and chair panels.
INTERNATIONAL PROJECTOR
CORPORATION
90 Gold Street, New York City
Manufacturer motion picture projectors.
A
INTERNATIONAL REGISTER COMPANY
15 S. Throop Street, Chicago, III.
Manufacturers of scroll cutting machines (Interna-
tional Cutawl).
President A. H. Woodward
Vice President John Benham
Vice President A. H. Boettcher
Secretary W. E. Richmond
Treasurer W. J. Volkine
J
JEFFERSON ELECTRIC COMPANY
1500 S. Laflin Street, Chicago
Manufacturer of Union renewable fuses, Gem switch
boxes. Union outlet boxes, Gem plug fuses, Jeffer-
son bell and signal transformers, Jefferson sign
transformers.
President J- A. Bennan
Treasurer J. C. Daley
Vice President A. R. Johnson
Vice President A. E. Tregenza
BRANCHES
New York St. Louis
Philadelphia Detroit
Cleveland Oakland, Cal.
FACTORIES
1500 South Laflin Street, Chicago.
501 South Green Street, Chicago.
JOHNS-MANVILLE CORPORATION
292 Madison Avenue at list Street
New York City
Acoustical engineering and contracting. Manufacturer
of hot and cold pipe insulation, fire proofing com-
pounding, motion picture booths, transite asbestos
wood, asbestos roofing, asbestos theatre curtains.
President Lewis H. Brown
Vice-President in Charge of Sales L. R. Hoff
Vice-President and Industrial Sales Manager
J. S. Carroll
Staff Manager of Acoustical Section
R. V. Parsons
BRANCHES
New York, N. Y. Toronto, Ont.
San Francisco, Calif. Chicago, 111.
Cleveland, O.
FACTORIES
Manville, N. J. New Orleans, La.
Cincinnati, O. Waukegan, 111.
Nashua, N. H. Pittsburg, Calif.
a
JULES JUILLARD & COMPANY
175 W. Jackson Blvd., Chicago, III.
Agents for all kinds of theatre insurance.
K
KAUSALITE MANUFACTURING
COMPANY
8129 Rhodes Avenue, Chicago
Manufacturer aisle lights and organ heaters.
THE D. R. KAUTZ CO.
2115 Madison Avenue, Nonvood,
Cincinnati, 0.
Manufacturer of Perfectone synchronous sound equip-
ment, public address systems and school radio sys-
tems.
President D. R. Kautz
Sales Manager P. J. Stern
Chief Engineer Wilbur Finke
BRANCHES
Ashland, Ky., A. Lasance.
Cleveland, O., A. E. Klein.
Dayton, O., R. Byrd.
New York, N. Y., Sylvan Ginsburg.
KERSTEN RADIO EQUIPMENT, INC.
Kalamazoo, Mich.
Manufacturer of Speakers for theatrical purposes,
electrical Dynamic Speakers, the Exponential Power
Units for Direct or Alternating Current.
President and General Manager C. G. Odell
Vice President M. D. Ogden
Treasurer P. Sherman
Secretary C. Farrell
KERSTEN AND SMERLING
330 36th Street, Brooklyn, N. Y.
Manufacturer of candy vending machines.
Everett Kersten
Representative in Chicago Territory, Margaret Felch,
54 W. Randolph Street, Chicago, 111.
KEWANEE SAFE CO.
Keivanee, III.
Manufacturer of hold-up and burglar proof safes for
money.
President B. F. Baker
Vice President D. Bauer
Secretary and Treasurer R. B. Glidden
GEORGE KILGEN & SON, INC.
1016 Union Boulevard, St. Louis
Manufacturer of theatre organs and manufacturer of
the Kilgen Wonder Organ for theatres.
President Charles C. Kilgen
Vice President Alfred G. Kilgen
Vice President George J. Kilgen
Secretary E. R. Kilgen
Treasurer Charles C. Kilgen, Jr.
BRANCHES
Distributed by the National Theatre Supply Com-
pany whose branch offices are listed in this issue.
The export department is located at George Kilgen &
Son, 4016 Union Boulevard, St. Louis.
FACTORY
4016 Union Boulevard, St. Louis.
KINETIC ENGINEERING COMPANY
Lansdo'wne, Pa.
Manufacturer of electric organ blower for pipe organs.
Secretary-Treasurer H. J. Knoll
BRANCH
New York City, 41 Park Row.
KING STUDIOS, INC.
309 S. Harwood, Dallas, Texas
Furnishers, Decorators, Acoustical Correction.
President and General Manager W. B. King
Secretary and Treasurer E. S. Segal
▲
THE KINGERY MFG. CO.
120-26 E. Pearl, Cincinnati, 0.
Manufacturer of popcorn machines, peanut roasters.
President...... G. F. Stewart
Vice President E. K. Boutet
Secretary and Treasurer S. S. Kingery, Jr.
BRANCHES
Chicago, 111., 29 South Clinton Street.
KLIEGL BROS. UNIVERSAL ELECTRIC
STAGE LIGHTING COMPANY, INC.
321 W. 50th Street, New York City
Manufacturers of Klieglights for movie studios, thea-
tre and auditorium lighting.
President John H. Kliegl
Vice President and Treasurer Herbert A. Kliegl
Secretary and General Manager....Frank H. Bliss
a
KNOWLES MUSHROOM VENTILATOR
COMPANY
11 N. Monroe Street, New York City
Manufacturers of cast iron and steel mushroom air
diffusers and deflectors for auditoriums, Nu-notch
mushroom air diffuser, Aerovalve mushroom air
diffuser. Dis-loc gallery riser ventilator. Oblong gal-
lery riser ventilator, Tu-way air deflector. Aisle
hood air deflector and Cainelback air deflector.
Manager Arthur F. Knowles
Secretary Elliot Knowles
Advertising Charles Z. Offin
Factory Superintendent R. A. McMillan
FACTORIES
Newark, N. J. ~ Guilderland, N. Y.
A
KOHLER COMPANY
Kohler, Wis.
Manufacturers of enameled iron and vitreous china
plumbing fixtures, plumbing brass, and electric
plants for domestic, industrial and auxiliary uses.
President Walter J. Kohler
Executive Vice President Herbert V. Kohler
Secretary-Treasurer O. A. Kroos
BRANCHES
Atlanta, Ga., 662-664 Peachtree Street, N. E.
Boston, Mass., 445 C Street.
Chicago, 111., room 2215 Tribune Tower.
128
Better Theatres Section
April 12, 1930
Detroit, Mich., 35 Parsons Street.
Houston, Tex., 1319 Texas Avenue.
Indianapolis, Ind., 337 North Penn Street.
Kansas City, Mo., 1113 Wyandotte Street.
Los Angeles, Cal., 1100 Santa Fe Avenue.
Milwaukee, Wis., 437 Jefferson Street.
Minneapolis, Minn., 1100 Nicollet Avenue.
New York City, 711 Fifth Avenue.
Omaha, Neb., 1907 Farnam Street.
Philadelphia, Pa., 1603-1619 North 32nd Street.
Pittsburgh, Pa„ 401 Penn Avenue.
Richmond, Va., 120 West Grace Street.
St. Louis, Mo., 524-26 Arcade Building.
San Francisco, Cal., 544 Second Street.
Seattle, Wash., 1000 Mercer Street.
A
THE KOHLER-LIEBICH COMPANY, INC.
3519-53 Lincoln Avenue, Chicago
Manufacturer of organ chimes, organ marimbas,
organ harps, organ celestes, organ xylophone*,
organ orchestra bells and organ glockenspiels.
President Dr. T. G. Wallin
Vice President Oswald D. Luby
Secretary-Treasurer..— Otto H. Liebich
FACTORY
3549-53 Lincoln Avenue, Chicago.
A
KOLUX CORPORATION
1061 South Union Street, Kokomo, Ind.
Manufacturers of raised glass letters, raised glass
letter electric signs, raised glass letter interchange-
able signs, exposed lamp letter signs for street or
roof, interior Neon raised glass letter signs, com-
plete marquise displays, interior directional signs.
President and General Manager W. S. Hough
Vice President C. C. Kerlin
Secretary-Treasurer M. C. Hough
Sales Manager J. E. McCoy
*
KOOLER-AIRE ENGINEERING
CORPORATION
1901 Paramount Building, New York, N. Y.
Manufacturer of cooling and ventilating systems for
theatres up to 4,000 seats.
President. ,.A. S. Feinberg
Vice-President. J. C. Buckbee
Geo. F. Dembow
Treasurer , A. A. Feinberg
Secretary Geo. H. Hardisty
Chairman Board of Directors J. Geo. Feinberg
SALES OFFICES
Atlanta, Ga., 154 Walton Street.
Los Angeles, Calif., 1640 W. Washington Boulevard.
Oklahoma City, Okla., 531 W. Main Street.
Memphis, Tenn., 994 Stonewall Place.
Kansas City, Mo., 109 W. 18th Street.
Dallas, Tex., 2004 Commerce Street.
Seattle, Wash., 2318 Second Avenue.
Boston, Mass., 455 Park Square Building.
New Orleans, La., 1509 Robert Street.
St. Louis, Mo., 3327 Lindell Boulevard.
Cincinnati, O., 520 Broadway.
Columbus, O., 1570 S. High Street.
Algona, la., N. C. Rice.
Detroit, Mich., 4464 Cass Avenue.
Minneapolis, Minn., 1136 Plymouth Building.
L
LAKESIDE COMPANY
Hermansville, Mich.
Manufacturer of ventilators. Type “K," “L,” “L-l,”
“L-2” and “M” also Furblo for warm air furnace
heating.
President. S. E. Earle
Vice President G. H. Earle
Secretary and Treasurer I. W. Rowell
THE LINK COMPANY, INC.
Binghamton, N. Y.
Manufacturer of theatre pipe organs, pianos and Au-
tovox, an amplifying phonographic instrument play-
ing any standard record, with two turn tables, so
picture can be cued.
President E. A. Link
Vice President G. R. Thayer
Secretary-Treasurer G. T. Link
LITTLEFORD BROTHERS
113-57 East Pearl Street and 156-70 East
Second Street, Cincinnati, 0.
Cable : Littlebros, Cincinnati
Manufacturer of horn tower for mounting horns for
sound installation.
General Manager Roger S. Littleford
Sales Manager Wm. H. Reuter
Advertising Manager Allan E. Beach
A
LOUCKS & NORLING STUDIOS
215 West 55th Street, New York City
Producers of motion pictures and filmslides, also
specialists in cartoon, technical and novelty ani-
mation.
A
LUSTROLITE, INC.
122-21 East 1th Street, Davenport, la.
Manufacturer of electrical advertising displays, thea-
tre marquee and spectacular displays.
Chicago
Cleveland
Detroit
Des Moines
Sioux City
BRANCHES
Kansas City
Cedar Rapids
Davenport
Rock Island
Moline
Peoria
M
THE J. E. McAULEY MANUFACTURING
COMPANY
552-51 West Adams Street, Chicago, III.
Manufacturer of Peerless high intensity reflector arcs,
low amperage reflector arc lamps, film speed indi-
cators, arc lamp rheostats and pedestal brace for
simplex projectors.
MACY MANUFACTURING
CORPORATION
H19-51 39th Street, Brooklyn, N. Y.
Manufacturer of horns and accessories for sound
equipment installations.
Treasurer J. J. Auerhaan
MAIER-LAVATY COMPANY
2111 Lincoln Avenue, Chicago, III.
Manufacturer of UNIFORMS for Theatre Attaches.
MAJOR EQUIPMENT COMPANY, INC.
1603 Fullerton Avenue, Chicago, 111.
Manufacturer of footlights, borderlights, spotlights,
floodlights, olivettes, exit lights, stage switchboards
and panelboards.
President R. E. Major
Vice President and General Sales Manager
P. J. Rabon
DISTRICT OFFICES
Atlanta, Ga., L. A. Crow, 64 Cone Street, Northwest.
Baltimore, Md., Wolfe-Mann Mfg. Co., 320 South
Hanover Street.
Boston, Mass., J. J. Cassidy, 231 Congress Street.
Buffalo, N. Y., Ralph E. Jones, 1890 Hertel Avenue.
Cincinnati, O., E. F. Schurig, 44 East Third Street.
Cleveland, O., Handel-Davies Co., 328 Chester-Twelfth
Building.
Dallas, Tex., R. S. Wakefield, 1814 Allen Building.
Denver, Colo., Alex Hibbard, Inc., 1940 Blake Street.
Detroit, Mich., H. H. Norton, 2683 Wabash Avenue.
Indianapolis, Ind., Scott-Jaqua Company, 230 South
Pennsylvania Street.
Jacksonville, Fla., F. W. Knoeppel, 2822 St. Johns
Avenue.
Kansas City, Mo.. Robert Baker, 19 East 14th Street.
Los Angeles, Cal., E. Zinsmeyer, 1127 South Wall
Street.
Memphis, Tenn., C. B. Rutledge, 203 Monroe Avenue.
Minneapolis, Minn., Leo H. Cooper, 442 Builders’
Exchange Building.
New Orleans, La., W. J. Keller. 203 Natchez Build-
ing., Magazine and Natchez Streets.
New York. Fred Kraut, 182 North 11th Street,
Brooklyn.
Omaha, Nebr., B. J. Fleming, 213 South 12th Street.
Philadelphia, Pa., W. A. McAvoy, 244 North 10th
Street.
Pittsburgh, Pa., B. Frank Perry, Inc., 319 Third
Avenue.
Salt Lake City, Utah, Raymond Ackerman, 318 Dooly
Block.
San Francisco, Cal., C. J. Holzmueller, 1108 Howard
Street.
Seattle, Wash., Metropolitan Elec. Co., 2914 First
Avenue, South.
St. Louis, Mo., O. H. Rottmann, 3649 Bell Avenue.
Tulsa, Okla., P. E. Ebersole, 214 South Victor Street.
Toronto, Canada., Amalgamated Elec. Co., Ltd..
General Sales Office, 370 Pape Avenue, 11 Charlotte
Street.
Vancouver, Canada, Amalgamated Elec. Co., Ltd.,
Granville Island.
Winnipeg, Man., Canada, Amalgamated Elec. Co.,
Ltd., 677 Notre Dame Avenue.
Hamilton. Ont., Amalgamated Elec. Co., Ltd., 57
John Street, North.
Montreal, Canada, Amalgamated Elec. Co., Ltd., 1006
Mountain Street.
EXPORT OFFICE
The Roy Chandler Co., Inc., 505 Fifth Avenue, New
York City.
▲
MARSH LABORATORIES, INC.
61 East Jackson Boulevard, Chicago , 111.
Recording of phonograph records for personal, com-
mercial, broadcasting and all other purposes.
President and Treasurer Orlando R. Marsh
Vice President G. H. Trout
Secretary M. Morley
A
MAXCY-BARTON ORGAN COMPANY
311 Mailers Building, Chicago, 111.
Manufacturer of organs.
President W. G. Maxcy
Secretary I. T. Maxcy
General Manager Dan W. Barton
FACTORY
Oshkosh, Wis., which is also the general offices.
MELLAPHONE CORPORATION
Keith Albee Building, Rochester, N. Y.
Manufacturers of sound equipment.
President C. Fenyvessy
BRANCHES
New York, N. Y., J. A. Tannenbaum, Inc., 1600
Broadway, Suite 603.
Pittsburgh. Pa., M. S. England, 1025 Forbes Street.
Tampa, Fla., W. C. Burgert, Amusement Supply
Company, 709 Twiggs Street.
Boston, Mass., Capitol Theatre Supply Co., 28 Pied-
mont Street.
New Orleans, La., Frank DeGraauw, 1315 Tulane
Avenue.
Salt Lake City, Utah, J. R. Cummings, 1383 Thorn-
ton Avenue.
Dallas, Tex., J. H. Lutzer, Maple Terrace Apartments.
Hope, Ark., Theatre Sound Equipment Co.
Vancouver, B. C., United Electric Company, Ltd., 847
Davie Street.
A
MILES REPRODUCER COMPANY
15 W. 17th Street, New York, N. Y.
Manufacturer of dynamic air column units for public
address and theatre use.
BRANCHES
Los Angeles, Calif., 384 N. San Pedro Street.
Toronto. Ont., 45 Jarvis Street.
Vancouver, B. C., 1716 King Edward Avenue.
MILLS NOVELTY COMPANY
1110 Fullerton Avenue, Chicago, III.
Manufacturer of advertising novelties and automatic
musical devices.
President - Fred L. Mills
Vice-President , Ralph J. Mills
Treasurer Herbert S. Mills
Sales Manager Harry E. Steiner
Advertising Manager James T. Manyan
A
MILNE ELECTRIC SIGN COMPANY
611-18 Cherry Street, Milwaukee, Wis.
Manufacturer of electric signs, changeable letters for
marquise or canopies.
MILWAUKEE CORRUGATING
COMPANY
36th Avenue and Burnham Street,
Milwaukee, Wis.
Manufacturer of sheet metal building products, metal
lath, metal ceilings.
President and Treasurer L. Kuehn
Secretary and Assistant Treasurer....A. J. Luedke
Vice President and General Sales Manager
J. H. Christman
BRANCHES
LaCrosse, Wis. Chicago, 111.
Kansas City, Mo.
MILWAUKEE ENGINEERING &
MANUFACTURING COMPANY
261 South Water Street, Milwaukee, Wis.
Manufacturer of Helth Dri-electrical hand dryer and
Helth Dri-electrical hair dryer.
General Manager W. S. Pfeifer
DISTRICT REPRESENTATIVES
Chicago, G. D. Kahnweiler, 205 West Wacker Drive.
Cleveland, Weeks Electrical Insulation Co., 2056 East
Fourth Street.
St. Louis, L. R. Mann, 444 Frisco Building.
New York, Antiseptol Liquid Soap Co., 415 Green-
wich Street.
Philadelphia, H. M. Parent, Bourse Building.
Cambridge, C. J. Murphy, 66 Broadway.
Pittsburgh, T. C. Tipper & Co., Dollar Savings &
Trust Building.
A
MINUSA CINE’ SCREEN COMPANY
2665 Morgan Street, St. Louis, Mo.
Manufacturer of sound screens.
THE MISSOURI FIRE DOOR & CORNICE
COMPANY
3111 Easton Avenue, St. Louis, Mo.
Manufacturer and distributors of standard fire door*,
shutters for booths and fusible links.
President A. P. Faessler
THE MOHAWK CARPET MILLS
295 Fifth Avenue, New York City
Manufacturer of rugs and carpets.
President Herbert L. Sehuttleworth
Vice President Arthur W. Sehuttleworth
Secretary and Treasurer Thomas W. Swan
Sales Manager George Lambie
BRANCHES
Boston, Mass., 52 Chauncey Street.
Chicago, 111., 14 East Jackson Boulevard.
Philadelphia, Pa., Public Ledger Building.
San Francisco, Cal., 180 New Montgomery Street.
And other cities.
April 12, 1930
Exhibitors Herald-World
129
MONARCH THEATRE SUPPLY
COMPANY
151 East Calhoun Street, Memphis, Tenn.
Manufacturer of general theatre equipment.
OFFICERS
N. Bernstein I* M. Cohen
▲
MORELITE COMPANY, INC.
600 West 57th Street, New York City
Manufacturer of Morelite deluxe reflector arc lampi,
super-raorelite reflector arc lamps, improved auper-
morelite reflector arc lamps, morelite rectifiers, ac-
cessories for morelite reflector arc lamps and
rectifiers, mirror reflectors.
Distributors for motion picture projectors and parts.
President and Treasurer .. Arnold Tyroler
Vice President and Secretary.... Sidney Nickelsburg
▲
THE MORROW CO., INC.
100 West Madison Street, Chicago, 111.
Manufacturer of vacuum cleaner of electric portable
type, and attachments for the machine.
President...., R- H. Morrow, Sr.
Vice President-Treasurer R. H. Morrow, Jr.
Secretary M ■ B, Morrow
FACTORY
826 Grand Avenue, Waukegan, 111.
A
ROBERT MORTON ORGAN COMPANY
Van Nuys, California
Manufacturer of pipe organs.
President Louis E. Goodman
Vice-President R. E. Wallace
Vice-President and General Manager
R. P. Matthews
Secretary and Treasurer S. M. Smith
BRANCHES
New York, N. Y., 1560 Broadway.
Chicago, 111., 624 S. Michigan Avenue.
Los Angeles, Calif., 1914 S. Vermont Avenue.
FACTORY
6001 Van Nuys Boulevard, Van Nuys, Calif.
A
MOVIE-PHONE CORPORATION
721 South Wabash Avenue, Chicago, III.
Phone Harrison 8251-2
Manufacturer of non-synchronous and synchronous
devices, both disc and film.
General Representative : L. E. Goetz
DISTRICT REPRESENTATIVES
Chicago, 111., 724 South Wabash Avenue, L. E.
Goetz, distributor ; K. Leach, office manager.
Boston. Mass., 45 Church Street, E. Markell.
Gharlotte, N. C., H. R. Scofield.
Abbeville, La., Frank’s Chain Theatres, F. DeGraauw.
Indianapolis, Ind., Colonial Theatre, L. E. Garrison.
St. Louis, Mo., 2735 Cherokee Street, F. Wehrenberg.
Little Rock, Ark., Lafayette Hotel, J. Shanfield.
Phoenix. Ariz., Plaza theatre, A. R. Cavaness.
Mount Vernon, la., S. A. Westcott.
Pittsburgh, Pa., 1022 Forbes Street, C. C. Wagner.
Washington, D. C., 1305 East Capitol Street, C. N.
Musser.
A
MOVIE SUPPLY COMPANY
811 South Wabash Avenue, Chicago, III.
Manufacturers of special products.
N
NATIONAL CARBON COMPANY, INC.
(Carbon Sales Division)
P. O. Box 100, Cleveland, O.
Manufacturer of carbons for motion picture pro-
jectors, spotlights and effect lights; brushes, carbon,
graphite, and metal-graphite for electric motor*,
generators and converters.
Manager E. A. Williford
Arc Department Manager J. L. Green
Brush Department Manager N. F. Bowman
Advertising Manager A. Brogginl
BRANCHES
New York, N. Y., 300 Fourth Avenue.
Chicago, 111., 230 North Michigan Avenue.
Pittsburgh, Pa., 411 Clark Building.
Birmingham, Ala., 1824 Ninth Avenue, North.
San Francisco, Cal., 599 Eighth Street.
FACTORIES
Cleveland, O. Fostoria, O.
▲
NATIONAL ELECTRIC TICKET
REGISTER COMPANY
1806 Kienlen Avenue, St. Louis, Mo.
Manufacturer of ticket registers.
President W. L. Sullivan
Secretary-Treasurer W. L. Peabody
BRANCHES
National Theatre Supply Company (all offices).
Midwest Ticket & Supply Company, 910 S. Michigan
Avenue. Chicago, 111.
Simplex Ticket Company, 3120 West Grand Avenue,
Chicago.
World Ticket & Supply Company, 1600 Broadway,
New York City.
NATIONAL LAMP WORKS OF GENERAL
ELECTRIC COMPANY
Nela Park, Cleveland, 0.
Manufacturer of incandescent lamps.
General Sales Manager J. E. Kewley
Assistant General Sales Manager....N. H. Boynton
Assistant General Sales Manager
W. G. McKitterick
BRANCHES
Pittsburgh
Detroit
New York
Minneapolis
Chicago
Philadelphia
Atlanta
A
NATIONAL MOTION-AD COMPANY
2118-50 Prairie Avenue, Chicago, 111.
Manufacturer of sound equipment.
President Ralph G. Phillips
NATIONAL PROGRAM & PRINTING
COMPANY
729 S. Wabash Avenue, Chicago, III.
820 W. 16th Street, New York City
Producers of theatre promotional literature, program*
and general theatre printing.
▲
NATIONAL RUG MILLS, INC.
1001 Cly bourn Street, Milwaukee, Wis.
Manufacturer of carpet cushioning and acoustical felt.
A
NATIONAL SCREEN SERVICE CORP.
126-180 W. 16th Street, New York City
Producer of actual scene, talking, sound and silent
trailers, also animated pictorial silent trailers, ad-
vertising films, advertising trailers, animated lead-
ers, announcements, art titles, advertising cartoons,
day sets for trailers, film titles, film trailers, in-
dustrial films, leaders (film music trailers), organ
novelties, film overture descriptions, film song reel
trailers, synchronized trailers, talking trailers, titles
(film), trailers.
President Herman Robbins
Vice President Toby Gruen
General Sales Manager W. P. Garyn
BRANCHES
Trailer distribution points and special service de-
partmente.
New York, 126-130 West 46th Street.
Chicago, 810 South Wabash Avenue.
Los Angeles, Cal., 1922 South Vermont Avenue.
London, Eng., 25 Denmark Street, W. C. 2.
SALES OFFICES
Oklahoma City, Okla., Wallace Walthall, 531 West
Main Street.
Kansas City, Mo., Beverly Miller, 110 West 18th
Street.
Philadelphia, Pa., Harry Kirchgessner, 1237 Vine
Street.
Cleveland, O., Robert S. Gordon, 713 Film Building.
Detroit, Mich., R. Melvin, 66 Sibley Street.
Buffalo, N. Y., J. R. Kitchen, 505 Pearl Street.
San Francisco, Cal., Louis Reichert, 298 Turk Street.
STUDIOS
New York City, 126-130 West 46th Street.
Chicago, 810 South Wabash Avenue.
Los Angeles, Cal., 1922 South Vermont Avenue.
London Eng., 25 Denmark Street, W. C. 2.
A
NATIONAL STEEL FABRIC COMPANY
92 Union Trust Building, Pittsburgh, Pa.
Manufacturer of wire lath for stucco, wire lath for
plaster, wire lath reinforcement for floor, concrete
reinforcing and wire mesh.
Vice President E. L. Benedict
Sales Manager R. L. Glose
Dealer Sales Manager W. H. Shaffer, Jr.
Advertising Dept L. E. Irwin
District Manager H. D. Stone
BRANCHES
Atlanta, Ga., Walton Building.
Chicago. 111., 1118 Strauss Building.
Cincinnati, O., Dixie Terminal Building.
Detroit, Mich., Dime Bank Building.
Los Angeles, Cal., 1358 Wholesale Street.
New York City, N. Y., 41 East 42nd Street.
Philadelphia, Pa., Franklin Trust Building.
St. Louis, Mo., Railway Exchange Building.
San Antonio, Tex., Builders Exchange Building.
Syracuse, N. Y., 219 Onondaga Avenue.
San Francisco, Cal., 351 Bryant Street.
NATIONAL TICKET COMPANY
Pearl & Webster Streets, Shamokin, Pa.
Manufacturer of tickets of every description — roll,
folded, flat, strip, book, reserved seat, etc.
Treasurer N. R. Ludes
Secretary W. A. Conway
Vice President J. J. Conway
President .A. E. Conway
A
NATIONAL THEATRE SUPPLY
COMPANY
621 S. Michigan Avenue, Chicago, III.
Distributors of general line theatre equipment; com-
plete mechanical service.
DISTRICT OFFICES
Chicago, Illinois, 624 South Michigan Avenue.
New York. N. Y., 723 Seventh Avenue.
Atlanta, Ga., 189 Walton Street.
Los Angeles, Cal., 1961 Vermont Street.
BRANCH OFFICES
Chicago, 111.. 825 South Wabash Avenue.
Cincinnati, O., 524 Broadway.
Cleveland, O., 2112 Payne Avenue.
Denver, Colo., 2106 Broadway.
Detroit, Mich., 214 West Montcalm Street.
Indianapolis, Ind., 128 West Ohio Street.
Kansas City, Mo., 108 West 18th Street.
Milwaukee, Wis., 719 Wells Street.
Minneapolis, Minn., 56 Glenwood Avenue.
Omaha, Nebr., 1510 Davenport Street.
St. Louis, Mo., 3315 Olive Street.
Baltimore. Md., 309 North Gay Street.
Boston, Mass., 211 Columbus Avenue.
Buffalo, N. Y., 376 Pearl Street.
New Haven, Conn., 133 Meadow Street.
New York, N. Y., 1560 Broadway.
Philadelphia, Pa., 1315 Vine Street.
Pittsburgh, Pa., 1006 Forbes Street.
Washington. D. C., 937 H Street, N. W.
Atlanta, Ga., 187 Walton Street.
Charlotte, N. C., 222 West Fourth Street.
Dallas, Texas, 306 South Harwood Street.
Memphis, Tenn., 400 South Second Street.
New Orleans, La., 220 South Liberty Street.
Oklahoma City, Okla., 516 West Grand Avenue.
Los Angeles, Calif., 1961 South Vermont Street.
Portland, Ore., 460 Glison Street.
Salt Lake City, Utah, 248 East First South Street.
San Francisco, Cal., 121 Golden Gate Avenue.
Seattle, Wash., 1st and Battery Streets.
A
CLAUDE NEON LIGHTS, INC.
10 E. 12d Street, Neiv York City
Manufacturer of commercial display signs, interior
and exterior decorative lighting, building and
marquee lighting and aviation beacons.
President W. T. P. Hollingsworth
Vice President R. L. Kester, Jr.
Treasurer William Franksen
Publicity Manager J. H. O’Neil
BRANCHES
Alpha-Claude Neon Corporation, Pittsburgh.
Bellows Claude Neon Company, Cleveland.
C. I. Brink, South Boston, Mass.
Claude Neon Displays, Inc., Buffalo, N. Y.
Claude Neon Federal Company, Chicago, 111.
Claude Neon Federal Company, Wichita.
Claude Neon Federal Company, Oklahoma City and
Tulsa.
Claude Neon Federal Company, Shreveport, La.
Claude Neon of Connecticut, Inc. Bridgeport, Conn.
Claude Neon Lights, Inc., New York City.
Claude Neon Lights of Maryland, Inc., Baltimore,
Washington, D. C.
Claude Neon-Lyman, Inc., Jamestown, N. Y.
Claude Neon Southern Corporation, Miami, Fla.
Claude Neon Southern Corporation. Atlanta, Ga.
Claude Neon Southern Corporation, Birmingham, Ala.
Claude Neon Southern Corporation, Charlotte, N. C.
Claude Neon Virginia Corporation, Richmond, Va.
Electrical Products Corporation, Los Angeles and
Oakland, Cal.
Electrical Products Corporation, Denver.
Electrical Products Corporation, Great Falls. Mont.
Electrical Products Corporation, Portland, Ore.
Electrical Products Corporation, Salt Lake City.
Electrical Products Corporation. Seattle.
Federal Brilliant Company, St. Louis and Kansas
City, Mo.
Kelly Claude Neon Corporation, Erie, Pa.
Kolite Electric Sign Manufacturing Company, Schenec-
tady, N. Y.
New Jersey Claude Neon Corporation, Newark, N. J.
Philadelphia Sign Company, Philadelphia, Pa.
Quehl Sign Company, Cincinnati, Ohio.
Southwest Claude Neon Corporation, El Paso. Texas.
Strauss & Company, New York City.
Walker & Company, Detroit.
Eastern Claude Neon, Ltd., Montreal, Que.
Claude Neon-Macey, Ltd., Toronto, Ont.
Neon Products of Western Canada, Ltd., Vancouver,
B. C., and Victoria, B. C.
Western Claude Neon Lights, Ltd., Winnipeg, Man.
Anuncios K P Luz Neon, S. A., Havana, Cuba.
Claude Neon Lights of Australasia, Ltd., Melbourne.
Australia.
Claude Neon Lights of New Zealand, Ltd., Auck-
land, N. Z.
Claude Neon Lights, Federal, Inc., U. S. A., Shang-
hai, China.
Claude Neon Denki Kabushiki Kaisha, Tokio, Japan.
A
THE NEWMAN MFG. CO.
Norwood Station, Cincinnati, O.
Manufacturer of brass and bronze poster frames and
photo cabinets, brass railings, ticket choppers, ticket
booths, marquises.
BRANCHES
Chicago, 111., 165 West Wacker Drive.
New York, N. Y., 103 Park Avenue.
A
NORTH AMERICAN SOUND & TALKING
PICTURE EQUIPMENT CORPORATION
729 Seventh Avenue, New York, N. Y.
Manufacturer of talking picture equipment.
President Allen R. Smart
Vice-President Walter Clifford
Secretary and Treasurer George N. Hyslop
Cleveland
Boston
Oakland, Cal.
Kansas City, Mo.
St. Louis
Buffalo
130
Better Theatres Section
April 12, 1930
Sales Manager C. Berk
Supt. of Production Richmond Rochester, Jr.
BRANCHES
Robert Stemple, 220 N. Second Street, St. Charles, Mo.
J. J. Nelson, Bentley Grand Theatre, Millbank, S. D.
W. R. Howell, 417% E. 9th Street, Oklahoma City,
Okla.
Donald M. Eaves, 20% S. Poplar Street, Charlotte,
N. C.
L. B. Harrell, North American Sound & Service Co.,
125 Walton Street, Atlanta, Ga.
Standard Theatre Supply Company, 138 28th Street,
Wheeling, W. Va.
Lone Star Film Corporation, 1801% Commerce Street.
Dallas, Tex.
THE NORTHWESTERN TERRA COTTA
COMPANY
2525 Clybourn Avenue, Chicago, III,
Manufacturer of architectural terra cotta for trim-
ming or facing of buildings.
BRANCHES
Chicago St. Louis Denver
o
OLIVER MANUFACTURING COMPANY
1705 E. 21st Street, Cleveland, O.
Manufacturers of synchronous and non-synchronous
reproducers.
President E. E. Oliver
BRANCHES
Chicago. 111.. Movie Supply Company.
OPERADIO MANUFACTURING
COMPANY
St. Charles, III.
Manufacturers of power amplifiers, Faders, Control
Panels and Electro Dynamic Speakers for use in
theatres and public address systems.
President J. McWilliams Stone
Secretary and Treasurer Laurence A. King
Chief Engineer Harold H. Shotwell
Sales Manager ... Laurence A. King
THE ORO-TONE COMPANY
1010 George Street, Chicago, III.
Manufacturers of pickups, pickup arms and sound
equipment.
President Fillmore W. Todd
Secretary Carl Bramming
Treasurer Thos. A. Galt
OXFORD RADIO CORPORATION
8200 W. Carroll Avenue, Chicago, III.
Manufacturer of Oxford Speakers.
President G. A. Joy
Vice President Frank Reichmann
Secretary and Treasurer Roy W. Augustine
P
PACENT REPRODUCER CORPORATION
630 Ninth Avenue, New York City
Manufacturer of reproducing systems.
President L. G. Pacent
General Sales Manager J. Di Blasi
Foreign Sales Manager J. R. Bizzelle
BRANCHES
Chicago, III.
Cleveland, O.
San Francisco, Cal.
Detroit, Mich.
Boston, Mass.
Philadelphia, Pa.
Atlanta, Ga.
Charlotte, N. C.
Memphis, Tenn.
Oklahoma City, Okla.
New Orleans, La.
Omaha, Neb.
Washington. D. C.
Butte, Mont.
Minneapolis, Minn.
Milwaukee. Wis.
Los Angeles, Cal.
Denver. Colo.
Salt Lake City, Utah.
Pittsburgh, Pa.
Portland, Ore.
Seattle, Wash.
Utica. N. Y.
Cincinnati, Ohio.
THE PAGE ORGAN COMPANY
Lima, 0.
Manufacturers of pipe organs.
President E. A. Williams
THE PAINE COMPANY
2919-51 Carroll Avenue, Chicago
Manufacturer of expansion shells, toggle bolts, coun-
tersunk washers and finn head bolts.
President- Treasurer E. C. Hall
Vice-President J. R. Nicolson
Secretary H. F. Kellogg
Assistant Treasurer P. M. Bolger
BRANCHES
New York, N. Y., 79 Barclay Street.
Dallas, Tex., 6861 Lakewood Boulevard.
Los Angeles. Calif., 923 E. Third Street.
Seattle, Wash., 1016 First Avenue, South.
FACTORY
2949-51 Carroll Avenue, Chicago
THE POSTER DESIGN SERVICE, INC.
729 Seventh Avenue, New York, N. Y.
Creators of Lobby Display Poster Designs.
President J. E. Elicker
PATENT SCAFFOLDING COMPANY
1550 Dayton Street, Chicago, III.
Manufacturer of safety ladders and scaffolding.
BRANCHES
Chicago, 1550 Dayton Street.
Boston, 49 Ellery Street.
Atlanta, 44 Haynes Street, N. W.
Philadelphia, 2835 Bridge Street.
St. Louis, 6168 Bartmer Avenue.
San Francisco, 270 13th Street.
Pittsburgh, 1254 Voskamp Street. N. S.
Long Island City, N. Y., 3821 Sherman Street.
PEERLESS SOUND EQUIPMENT CO.
627 Iron Avenue, Dover, O.
Manufacturer of Peerless Senior and Peerless Junior
synchronized sound device for talking moving pic-
tures.
Manager P. W. Robb
Sales Manager A. V. Abel
Chief Engineer Walter Robb
BRANCHES
New Philadelphia, Ohio, 441 North Broadway.
PERFEX ELECTRIC COMPANY
122-121 Southard Avenue, Toledo, O.
Manufacturer of Perfex high intensity lamp, Perfex
low intensity lamp with 8" mirror, Perfex low in-
tensity lamp with 6%" mirror, and model L rec-
tifier.
President C. A. Pennoyer
Secretary and Treasurer H. F. Bush
▲
THE PETTIBONE MANUFACTURING
COMPANY
626-632 Main Street, Cincinnati, O.
Manufacturer of uniforms.
BRANCHES
San Francisco, Cal., 621 Market Street.
Washington, D. C., 608 Washington Loan & Trust
Building.
A
PHONO-KINEMA, INCORPORATED
729 Seventh Avenue, New York, N. Y.
Manufacturer of sound-on-film equipment.
President and Chief Engineer Paul J. Larsen
Vice-President and General Manager
A. J. Moeller
A
PHOTOTONE COMPANY
North Vernon, lnd.
Manufacturers of Phototone non-synchronous and syn-
chronous sound devices.
President C. E. Platter
Secretary and Treasurer O. R. Platter
BRANCHES
Cincinnati, O., 531 Broadway.
Philadelphia, Pa., 1325 Vine street.
Atlanta, Ga., 125 Walton Street.
Seattle, Wash., 2418 Second Avenue.
Minneapolis. Minn., 5332 Chicago Avenue.
Dallas, Texas, 2017 Jackson Street.
Salt Lake City, Utah, 960 East 9th Street.
Natchitoches, La., 306 Second Street.
Pittsburgh, Pa., 425 Van Braan Street.
Baltimore. Md., 563 Calvert Building.
Toledo, Ohio, 1740 W. Bancroft Street.
Mt. Hope. W. Va., 951 Main Street.
Bridgeport, Conn., Colonial Theatre Building.
Birmingham, Ala., Redmont Hotel Building.
Nashville. Tenn., Hermitage Hotel Building.
THE PIONEER RUBBER COMPANY
Willard, 0.
Manufacturer of toy balloons, plain and advertising.
President and General Manager J. C. Gibson
Secretary K. L. Milligan
FACTORIES •
Plant No. 1 — General Offices, Willard, O.
Plant No. 2 — Attica, O.
THE POTTER CO.
North Chicago, III.
Manufacturer of filter condensers, true tone talking
screens, electrostatic speakers.
President E. F. Potter
Sales Manager E. W. Lincoln
BRANCHES
San Francisco Detroit
Portland Chicago
Seattle Philadelphia
Los Angeles
POWERS CINEPHONE EQUIPMENT
CORPORATION
723 Seventh Avenue, New York, N. Y.
Manufacturers of sound equipment.
PERSONNEL
President P. A. Powers
Sales Manager Charles J. Giegerich
Chief Engineers. A. Bjorkman and G. Crapp
BRANCHES
Los Angeles, Calif., J. W. MacFarland, 1928 S. Ver-
mont Avenue.
Montreal, Que., Canada. National Theatre Supply
Company, 2027 Bleury Street.
Chicago, 111., D. E. Rice. 828 S. Wabash Avenue.
Waraw, N. Y., F. A. Rice, O-at-ka Theatre.
Cleveland, O., Fred Schram, 21st Avenue and Payne
Street
Philadelphia, Pa., M. J. Levinson, 1331 Vine Street.
A
WALTER G. PREDDEY
187 Golden Gate Avenue,
San Francisco, Cal.
Manufacturer of mirror arc, Preddey mirror dissolve,
rewind cabinet, heavy duty spotlamp, projectophone,
baby spotlamp and reel end alarm.
Proprietor Walter G. Preddey
Manager Robert Bemis
Secretary J. W. Martin
Superintendent of Shop M. Lewis
BRANCHES
Omaha, Neb., Quality Theatre Supply Company.
Los Angeles, Breck Photoplay Supply Company.
Seattle, Wash., Great Western Theatre Equipment
Company.
Fargo, N. D., McCarthy Theatre Supply Company.
Salt Lake City, Utah, Service Theatre Supply Com-
pany.
Theatre Equipment Exchange, Portland.
Theatre Equipment Supply Co., Vancouver, B. C.
A
PROJECTION IMPROVEMENT
COMPANY
Drifton, Pa.
Manufacturer of standard new intermittent sprocket
and pin press.
President Morris Finkel
Vice President and Treasurer.. William Waskevich
PROJECTION OPTICS CO., INC.
330 Lyell Avenue, Rochester, N. Y.
Manufacturer of motion picture projection lenses.
President William Fouquet
Vice President Frank Kirchgessner
Secretary William H. Repp
Treasurer Bernard Rose
A
THE PROMETHEUS ELECTRIC
CORPORATION
360 W. 13th Street, New York City
Manufacturers of organ heaters, ticket booth heaters.
President A. M. Hess
Vice President B. F. Herman
Secretary A. Haussmann
Treasurer W. G. Bunzl
PYRENE MANUFACTURING CO.
560 Belmont Avenue, Newark, N. J.
Manufacturer of special automatic projector fire ex-
tinguisher and electric cut off. All types of hand
fire extinguishers.
President and Treasurer Edward A. Clapp
First Vice President Edward J. Waring
Vice President and Secretary Edward G. Weed
BRANCHES
Atlanta, Ga., 242 Spring Street, N. W.
Chicago, 444 West Grand Avenue.
Kansas City, Mo., 2010 Grand Avenue.
San Francisco, Cal., 977 Mission Street.
Pyrene Manufacturing Company of Canada. Ltd.,
1197-12C7 King Street West, Toronto, Ont., Canada.
FACTORIES
560 Belmont Avenue, Newark, N. J.
Meeker Avenue. Newark, N. J.
Q
Q R S-DeVRY CORPORATION
333 N. Michigan Avenue, Chicago, III.
Manufacturer of motion picture cameras and pro-
jectors, talking-movie equipment, Neon tubes, phono-
graphs and music rolls.
President T. M. Pletcher
Vice President and Treasurer A. N. Page
Vice President H. A,. DeVry
Vice President Geo. H. Bliss
Secretary and Assistant Treasurer C. Sundberg
Assistant Secretary J. Sweaf
BRANCHES
New York San Francisco
A
QUALITY SLIDE COMPANY
6 E. Lake Street, Chicago, III.
Manufacturer of slides, flashagraphs and trailers.
President and General Manager.. ..Harry S. Block
Secretary-Treasurer _.H. C. Lahann
April 12, 1930
Exhibitors H erald- W orld
131
R
RACON ELECTRIC COMPANY, INC.
18 Washington Place, New York, N. Y.
Manufacturer of horns, dynamic horn units.
President Max Abrahams
Vice President and Treasurer A. I. Abrahams
PLANTS
New York, N. Y., 18 Washington Place.
Slough, Bucks, England.
Toronto, Canada, 3 Mutual Street.
BRANCHES
Toronto Australia
England Belgium
▲
RADIO RECEPTOR COMPANY, INC.
106 Seventh Avenue, Neiv York City
Manufacturers of Powerizer amplifiers, and complete
power supply units.
President Victor Greiff
Vice President and Sales Manager
Ludwig Arnson
Treasurer. Hugh Cohn
BRANCHES
Buffalo Chicago
Boston St. Louis
Cleveland Denver
RAVEN SCREEN CORPORATION
11,76 Broadway, New York City
Manufacturer of motion picture screens. Transtone
for sound pictures, Haftonc for silent pictures.
President A. L. Raven
Vice President F. A. Raven
Secretary-Treasurer E. D. Reif
FACTORIES
College Point, L. I.
Cornell and Newman Avenues, Clason Point, New
York City.
▲
RCA PHOTOPHONE, INC.
J,ll Fifth Avenue, New York City
Manufacturer of sound recording equipment for mo-
tion picture producers; combined sound and picture
projection equipment for theatres.
President David Sarnoff
Executive Vice President Charles J. Ross
General Sales Manager S. E. Abel
FACTORY
Product of this company is manufactured by Gen-
eral Electric Company. Schenectady, N. Y., and West-
inghouse Electric & Manufacturing Company, East
Pittsburgh, Pa.
▲
RADIO INDUSTRIES OF CANADA, LTD.
120 Fort Street,
Winnipeg, Manitoba, Canada
Distributors of sound equipment, amplifiers, horns,
speakers, accessories for sound devices, talking pic-
ture screens and service on all makes of sound
equipment. Also manufacturers of “Ritone” Radio
parts and “Talkietone” sound equipment.
General Manager E. F. Hutchings, Jr.
A
RADIOTONE PICTURES CORPORATION
729 Seventh Avenue, New York City
Manufacturer of talking picture equipment.
President Michael Hoffman
Agents and distributors in forty principal cities.
RANSLEY STUDIOS
51 West Randolph Street, Chicago
Manufacturer of slides, transparencies and special
trailers.
J. F. Ransley
REYNOLDS ELECTRIC COMPANY
2650 W. Congress Street, Chicago
Manufacturer of theatre color lighting equipment for
footlights, proscenium spots, olivets, coves, etc. ;
also RECO color hoods for coves, footlights, front
and back stage use, outside signs, etc. ; RECO dim-
mers and dimmer flashers; RECO flashers for elec-
tric signs.
President O. D. Ziegler
Vice President and Treasurer W. L. Laib
Secretary E. J. Whitman
BRANCH
New York City, 256 W. 31st Street.
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RICH ARDS- WILCOX MANUFACTURING
COMPANY
31 Third Street, Aurora, III.
Manufacturer of theatre curtain operators.
President and General Manager W. H. Fitch
Secretary-Treasurer Milton D. Jones
Superintendent P. L. Hoffman
BRANCHES
New York City, 79 Walker Street.
Chicago, 166-168 West Lake Street.
Detroit, Mich., 505 Donovan Building.
Philadelphia, Pa., 507 Arch Street.
Cleveland, O., 1517 Builder’s Exchange Building.
St. Louis, Mo., 2006 Locust Street.
Boston, Mass., 124-126 Pearl Street.
Los Angeles, Cal., California Reserve Building.
Dee Moines, la., 619 Hubbel Building.
San Francisco, Cal., 557 Market Street.
Minneapolis, Minn., 321 Plymouth Building.
Cincinnati, O.. 512 Provident Bank Building.
New Orleans, La., 528 Canal Bank Building.
Kansas City, Mo., 206 Reliance Building.
Indianapolis, Ind., 1939 North Meridian Street.
Seattle, Wash., 1214 Hoge Building.
Omaha, Neb., City National Bank.
Milwaukee, Wis.. 445 Milwaukee Street.
Atlanta, Ga., 406 Southeastern Trust Building.
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ROCKBESTOS PRODUCTS
CORPORATION
Nicoll and Canner Streets,
Neiv Haven, Conn.
Manufacturer of Rockbestos motion picture cable for
projectors, arcs, spots, etc., Rockbestos switchboard
wire, Rockbestos fixture wire, and Rockbestos rheo-
stat wire.
President A. G. Newton
Treasurer W. C. Armstrong, Jr.
General Manager B. H. Reeves
BRANCHES
New York City, 5942 Grand Central Terminal.
Chicago, 9 South Clinton Street.
Pittsburgh. Pa., 903 Clark Building.
Lyman C. Reed, 628 Hibernia Bank Building, New
Orleans.
R. E. T. Pringle, Ltd., 60 Duchess Street, Toronto.
Anaconda Wire & Cable Company, 314 Twelfth Street,
San Francisco ; 336 East Fourth Street, Los
Angeles ; 524 First Avenue, South, Seattle.
J. Leo Scanlon Company, 393 Ellicott Square Build-
ing, Buffalo.
United Electric Supply Company, Salt Lake City.
St. Louis, 2143 Railway Exchange Building.
A
ROTH BROTHERS & COMPANY
11,00 West Adams Street, Chicago, III.
Manufacturer of Actodectors and emergency lighting
plants.
President C. H. Roth
Vice-President and Treasurer G. A. Roth
Sales Manager Max L. Robinson
UNITED STATES
Atlanta, Ga., 420 Atlanta Trust Company Building,
Marietta and Broad Streets.
Baltimore, Md., 400 Light Street (address correspond-
ence and orders to Philadelphia Office).
Birmingham, Ala., 700 Second Avenue South (address
correspondence and orders at Atlanta Office).
Boston, Mass., 520 Rice Building, 10 High Street.
Buffalo, N. Y., Van Renssalaer, Carrol and Exchange
Streets (address correspondence and orders to Roch-
ester Office).
Charlotte, N. C., 930 W. Morehead Street (address
correspondence and orders to Atlanta Office).
Chicago, 111., 2338 Daily News Building. 400 W.
Madison Street.
Cincinnati, O., 312 Temple Bar Building, 138 E.
Court Street.
Cleveland, O., 958 Hanna Building, E. 14th Street and
Euclid Avenue.
Columbus, O.. 277-291 Nielston Street (address cor-
respondence and orders to Cleveland Office).
Dallas, Tex., 622 Mercantile Bank Building, Main and
Lamar Streets.
Davenport, la., 403 Kahl Building, Third and Ripley
Streets.
Denver, Colo., 1700 Sixteenth Street.
Des Moines, la., Third and Elm Streets (address cor-
respondence and orders to Davenport Office).
Detroit, Mich., 1338 Dime Bank Building, Fort and
Griswold Streets.
El Paso, Tex., Mills and Campbell Streets (address
correspondence and orders to Dallas Office).
Houston, Tex., 23 N. Live Oak Street (address cor-
respondence and orders to Dallas Office).
Indianapolis, Ind., 718 Continental Bank Building,
Monument Place and Meridian Street.
Kansas City, Mo., 502 Interstate Building, 417 E.
13th Street.
Los Angeles, Calif., 822 Standard Oil Building, 10t.h
and Hope Streets.
Memphis, Tenn., Concord and Winchester Avenue
(address correspondence and orders to St. Louis
Office) .
Milwaukee, Wis., 947 Empire Building.
Minneapolis, Minn., 752 McKnight Building, 419 Sec-
ond Avenue.
New Orleans, La.. 411 New Orleans Bank Building,
226 Carondelet Street.
New York, N. Y., 1579 Hudson Terminal, 50 Church
Street.
Oklahoma City, Okla., 15-21 E. California Avenue
(address correspondence and orders to Kansas City
Office).
Omaha, Nebr., 728 Union State Bank Building, Nine-
teenth and Farnam Streets.
Philadelphia, Pa., 914 Otis Building, 16th and San-
som Streets.
Pittsburgh, Pa., 709 Bessemer Building, 106 Sixth
Street.
Portland, Ore., 403 Hoyt Street (address correspond-
ence and orders to Seattle Office).
Richmond, Va., 118 Virginia Street (address corre-
spondence and orders to Philadelphia Office).
Rochester, N. Y., 1127 Granite Building, E. Main
and St. Paul Streets.
St. Louis, Mo., 1806 Pine Street.
Salt Lake City, Utah, 32 S. West Temple Street.
San Antonio, Tex., 1302 N. Mesquite Street (address
correspondence and orders to Dallas Office).
San Francisco, Calif., 621 Rialto Building, Mission
and Montgomery Streets.
Seattle, Wash., 401 Alaska Building, 616 Second
Avenue.
Spokane, Wash., 709 Hutton Building, Sprague and
Washington Streets.
CANADA
U. S. District Sales Office will, on application,
quote delivered prices from :
Calgary, Alta., Electrical Engineers, Lt., 304 8th
Avenue, W.
Edmonton, Alta., Electrical Engineers, Ltd.
Montreal, Que., Rudel, Ryder Machinery Company,
Ltd., Shaughnessy Building, 137 McGill Street.
Toronto, Ont., Jones & Moore Electric Company, Ltd.,
294 Adelaide Street, W.
Vancouver, B. C., Crossman Electrical Machinery
Company, Ltd., 61 Alexander Street.
Winnipeg, Man., Great West Electric Co., Ltd., 87
King Street.
▲
ROXBURY CARPET COMPANY
Central Street, Saxonville, Mass.
Manufacturers and distributors of carpets and rugs.
President J. F. Brown
Vice President W. S. Febiger
Treasurer and General Manager H. B. Sprague
BRANCHES
New York City, 295 Fifth Avenue.
Boston, Mass., 99 Chauncy Street.
S'an Francisco, Cal., 833 Market Street.
Chicago, 1906 Republic Building.
Detroit, Mich., 519 Book Building.
Kansas City, Mo., 913 Main Street.
Minneapolis, Minn., 900 Plymouth Building.
A
MARCUS RUBEN, INC.
625 South State Street, Chicago
Phone: Harrison 0970-0971
Manufacturer of wool uniforms as well as wash ones.
President Harold J. D’Ancona
FACTORY AND SALES ROOM
Chicago, 625 South State Street.
S
S-A-F ELECTRICAL ENGINEERING
COMPANY
261 Franklin Street, Boston, Mass.
A
SCHOONMAKER EQUIPMENT
COMPANY
611-27 W. 1,3rd Street, New York, N. Y.
Manufacturer of sound screens.
A
SAMSON ELECTRIC COMPANY
Canton, Mass.
Manufacturers of amplifiers and faders.
Branches in all principal cities.
A
SELECT-O-PHONE COMPANY
1012 Eddy Street, Providence, R. I.
Manufacturer of Selcct-O-I’hone automatic interior
telephone.
President George Briggs
Treasurer , S. E. Lummis
BRANCHES1
New York, N. Y.. 551 Fifth Avenue.
Chicago, 111., 6830 Overhill Avenue.
Hartford, Conn., W. B. Russell, 60 Sumner Street.
Hartford, Conn., J. E. Hunnicutt, 304 Capitol
Building.
Seattle, Wash., B. I. Schwartz 244 Central Building.
Vancouver, B. C., Can., Harry Nobbs, 702 North West
Building.
A
SEMON BACHE & COMPANY
636 Greenwich Street, New York City
Manufacturer of lenses, mirrors and colored glass.
President J. Dreyfuss
Vice President I. Sobel
A
SENTRY SAFETY CONTROL CORP.
N. W. Cor. loth & Cherry Streets
Philadelphia, Pa.
Manufacturer of Sentry Safety control devices.
President Joseph E. Cohen
Vice President Edwin Schweriner
Secretary-Treasurer Max Aron
A
SILVER-MARSHALL, INC.
61,01 W. 65th Street, Clearing, III.
Manufacturer of complete receivers, amplifiers and
radio parts.
President McMurdo Silver
General Sales Manager Harold C. Bodman
Advertising Manager H. K. Randall
Manager Parts Division Hugh S. Knowles
Chief Engineer K. Clough
A
SIMPLIMUS, INC.
37 Winchester Street, Boston, Mass.
Manufacturer of sound equipment.
W. & J. SLOANE
577 Fifth Avenue, New York, N. Y.
Selling agents for Alexander Smith Carpets.
132
Better Theatres Section
April 12, 1930
SONOGRAPH CO.
6S Reed Street, Milwaukee, Wis.
Manufacturer of Sono-Felt, Sono-BIoc and Sono-
Screen.
E. S. Sprinkman
OFFICERS
P. R. Rohrer
E. W. TetzlafE
STAR MANUFACTURING COMPANY,
INC.
4569 Swan Avenue, St. Louis, Mo.
Manufacturers of Star Popcorn Machines and 3-Pur-
pose Electric Grills.
Factory and General Offices, 4569 Swan Avenue,
St. Louis, Mo.
BRANCHES
Spencer Popcorn Sales Company, Spencer, la.
The Star Popcorn Machine Company. 510 City Bank
Building, Shreveport, La.
A
STEEL FURNITURE CO.
1480 Buchanan Avenue, Southwest,
Grand Rapids, Mich.
Manufacturer of all types of theatre chairs.
President and General Manager E. S. Irwin
Sales Manager R. F. Winegar
BRANCH
New York City, 570 7th Avenue.
A
STERLING MOTION PICTURE APPA-
RATUS CORUORATION
250 W. 54th Street, New York, N. Y.
Manufacturer of disc reproducing systems.
STEVENS SOUND PROOFING COMPANY
520 N. Michigan Avenue, Chicago
Manufacturer of a system of sound proofing designed
for every type of sound transmission problem en-
countered.
President G. F. Becker
Vice President C. R. Jacobs
Treasurer R. J. Neassen
Secretary and Manager J. F. Foster
BRANCHES
St. Louis, Mo., R. V. Aycock Company, 3900 Chouteau
Avenue.
Kansas City, Mo., R. V. Aycock Company, 1922
Grand Avenue.
Dallas, Tex., R. V. Aycock Company, 2114-16 Griffin
Street.
Tulsa, Okla., R. V. Aycock Company, 119 West First
Street.
Boston, Mass., F. E. Berry, Jr., & Company, Inc.,
746 Little Building.
Hartford. Conn., F. E. Berry, Jr., & Company, Inc.,
Essex Building.
Seattle, Wash., Asbestos Covering & Supply Com-
pany, 1037 Sixth Avenue, S.
Tacoma, Wash., Asbestos Covering & Supply Com-
pany, 1720 Pacific Avenue.
Portland, Ore., Asbestos Covering & Supply Company,
124 North Fifth Street.
Cincinnati, O., Cincinnati Builders & Supply Com-
pany, 209 East Sixth Street.
Philadelphia, Pa., Albert Zellfelder, 1324 Walnut
Street.
New York City, Ferro Building Products Company,
369 Lexington Avenue.
Pittsburgh, Pa., Pittsburgh Building Specialties Com-
pany, Jones-Law Building.
Minneapolis, Minn., H. O. Johnson, Builders Ex-
change.
Detroit, Mich., William Foster Shaw, Buhl Building.
Indianapolis, Ind., Charles E. Wehr, Hune Maneur
Building.
Washington, D. C., W. Lester Baker, Peoples Life
Insurance Building.
Louisville, Ky., Building Equipment Company, 912
South Eighth Street.
Nashville, Tenn., Ryan Sales Company, 1122 Stahl-
man Building.
Atlanta, Ga., Ryan Sales Company, 1219 Mortgage
Guarantee Building.
Memphis, Tenn., Ryan Sales Company, Claridge Hotel.
New Orleans, La., Nachary Builders Supply Company,
318 Carondelet St.
San Francisco, Cal., Albert B. Mann, 417 Crocker
Building.
Houston, Tex., R. V. Aycock, 1308 Conti Street.
Los Angeles, Harold E. Shugart Co., 7470 Santa Mon-
ica Boulevard.
Buffalo, N. Y., Fred J. Burt Company, 605 Genesee
Building.
A
THE STRONG ELECTRIC CORPORATION
2501 Lagrange Street, Toledo, O.
Manufacturer of mirror arc lamps (junior, standard
and hylo), and rectifier single 15 amp., rectifier
single 30 amp., and rectifier double 15 amp.
Vice President and Manager Harry H. Strong
Purchasing Edward Hitchcock
A
SUPREME HEATER & VENTILATING
COMPANY
1915 Pine Street, St. Louis, Mo.
Manufacturer of heating and ventilating equipment.
TALKING PICTURES EQUIPMENT
CORPORATION
Suite 1, Film Building, Omaha, Nebraska
Manufacturer of sound-on-film and sound-on-disc
equipment.
A
TECHNICOLOR MOTION PICTURE
CORPORATION
120 Brookline Avenue, Boston, Mass.
Manufacturer of colored films and color cameras.
Chairman of the Board William Travers Jerome
President Dr. Herbert T. Kalmus
Business Manager Andrew J. Callaghan
BRANCHES
Los Angeles, 823 Seward Street.
New York City, 230 Park Avenue (Advertising and
Publicity Department).
A
THE THEATRE SOUND EQUIPMENT
COMPANY
Hope, Arkansas
Dealers in accessories for sound equipment.
President Harold T. King
A
TIFFIN SCENIC STUDIOS
Tiffin, O.
Manufacturer of stage scenery, stage draperies, stage
rigging, curtain controls, and auditorium draperies.
Business Manager P. T. Sennett
Production Manager E. E. O’Connell
A
TIME-O-STAT CONTROLS COMPANY
Elkhart, Ind.
Manufacturer of organ heaters and electric sign
flashers.
BRANCHES
Boston, Mass., 1430 Statler Building, Park Square,
B. W. Dezotell. Mgr.
Detroit, Mich., 4270 Second Boulevard, G. E. Spates,
Mgr.
Kansas City, Mo., 202 Plaza Theatre Building, 47th
and Wyandotte Streets, J. C. Henry. Mgr.
New York City, N. Y., 11 West 42nd Street, R. G.
Schott, Mgr.
A
THE TOYCRAFT RUBBER COMPANY
E. 7th Street, Ashland, O.
Manufacturer of Toyco promotion balloons for public-
ity work.
President - H. D. Winbigler
Vice President and Sales Manager C. C. Spies
Secretary-Treasurer R. T. Scantlebury
TRICO FUSE MANUFACTURING
COMPANY
Tenth and McKinley Avenue,
Milwaukee, Wis.
Manufacturers of Trico renewable fuses, Kantark non-
renewable fuses, Trico Colortop plug fuses, Trico
fuse pullers.
General Manager O. H. Jung
Sales Manager B. M. Slicting
Purchasing J. A. Krebs
Advertising Agent O. Grlgg
A
TRUVISION PROJECTION SCREEN
CORPORATION
841 Tiffany Street, Bronx, New York
Manufacturer of projection screens for all purposes,
home projection, schools, auditoriums, theatres, etc.
A
TYPHOON FAN COMPANY
345 W. 39th Street, New York City
Manufacturer of ventilating equipment.
u
Philadelphia, Pa., Lyons Radio Corporation, 150 N.
Eighth Street.
St. Louis, Mo., Gardner Radio Corporation, 2723
Locust Street.
San Francisco, Calif., N. F. Andruss, 426 Larkin
Street.
Chicago, 111., Earl L. Rahm, 230 S. Franklin Street.
Pittsburgh, Pa., W. C. Bittner, 440 Penn Avenue.
A
UNION CITY BODY CO.
Union City, Ind.
Manufacturer of auto bodies and theatre chairs.
President C. C. Adelsperger
Vice President S. A. Hawes
Secretary and Treasurer C. C. Kvontz
General Manager H. D. Fitzgerald
Wooten Gedge Company sales distributors.
A
UNION FIBRE SALES COMPANY
Winona, Minnesota
Manufacturer of acoustical felt and insulation ma-
terials.
President C. D. Tear6e
Vice-President and General Manager. .W. L. Miller
Assistant Manager H. M. Scherer
Treasurer Frank Horton
Secretary ~..H. S. Youmans
A
UNITED STATES GYPSUM COMPANY
300 W. Adams Street, Chicago
Manufacturer of sheetrock, Sheetrock Tile Board,
rocklath, gyplap, red top plaster, moulding plaster,
gauging plaster, pottery plaster, dental plaster, or-
thopedic plaster, hydrated lime, oriental stucco,
oriental interior finish, textone, textolite, pyrobar,
thermofill, pyrocell, structolite, sabinite. Standard
X Plastering System, etc.
President S. L. Avery
Vice President in charge of production
O. M. Knode
Vice President in charge of sales.. ..C. F. Henning
BRANCHES
Boston
Detroit
New York City
Milwaukee
Buffalo
Minneapolis
Pittsburgh
Denver
Baltimore
Kansas City
Washington
St. Louis
Atlanta
Dallas
Memphis
Los Angeles
Cincinnati
San Francisco
Cleveland
Indianapolis
FACTORIES
Boston
Piedmont, S. D.
New York City
Loveland, Colo.
Philadelphia
Denver
Oakfield, N. Y.
Southard, Okla.
Gypsum. O.
Eldorado, Okla.
Plasterco, Va.
Sweetwater, Tex.
Alabaster, Mich.
Laramie, Wyo.
Detroit
Heath, Mont.
Chicago
Arden, Nev.
Milwaukee
Midland, Cal.
Fort Dodge, la.
Grand Rapids, Mich
ULTRATONE MANUFACTURING
COMPANY
1038 W. Van Buren Street, Chicago, III.
Manufacturer of sound devices.
President A. Billikopf
REPRESENTATIVES
Minneapolis, Minn., James C. Pope, Jr., 203 Boston
Block.
Denver, Colo., C. M. McIntosh Company, 1554 Califor-
nia Avenue.
Dallas. Tex., F. P. Case, P. O. Box 410.
New York, N. Y., Brown Johnson & Co., Inc., 85
Kansas' ^Ci\y ,^Mo?f ' F. C. Somers. 214 W. 39th Street.
Seattle, Wash., Northwest Radio Laboratory, 7314
Winona Avenue.
Cleveland, O., Sterling Sales Corporation, E. 22nd
and Prospect Avenue.
Milwaukee, Wis., Walter E. Bran, 123 Wisconsin
Avenue.
UNIVERSAL FILM SCREENING
COMPANY
3318 Olive Street, St. Louis, Mo.
Manufacturer of disc reproducing equipment.
Ruby S’Renco
A
UNIVERSAL ELECTRIC WELDING
COMPANY
Webster Avenue and Hancock Street,
Long Island City, N. Y.
Manufacturers of film reels.
Vice President L. S. Lachman
Secretary and Treasurer Edward Fulda
UNIVERSAL SOUND SYSTEM, INC.
N. W. Corner 13th & Cherry Streets,
Philadelphia, Pa.
Manufacturer of sound on film heads.
President Edwin Schweriner
Vice President Meyer A. Abrams
Secretary-Treasurer H. Zachary Marks
Sales Manager Phillip Malickson
BRANCHES
New York, N. Y., 1560 Broadway.
UNIVERSAL STAMPING & MANFAC-
TURING COMPANY
2839-2851 N. Western Avenue, Chicago
Manufacturer of Coinmeter change machine.
President A. A. Monson
Secretary A. Sapier
Treasurer L. Havalsen
Sales Manager W. H. Geis6er
A
UPCO PRODUCTS CORPORATION
270 Lafayette Street, New York City
Manufacturers of UPCO Electric Pickup theatre
model.
April 12, 1930
Exhibitors Herald-World
133
President and Treasurer Anton Borsuk
SOLE SELLING AGENTS
J. B. Price, Inc., 270 Lafayette Street, New York
City.
A
UTAH RADIO PRODUCTS COMPANY
1737 S. Michigan Avenue, Chicago, III.
Manufacturer of loud speakers.
President Herbert H. Frost
Vice President Henry C. Forster
Secretary Miss B. Engel
Treasurer Henry Freeberg
BRANCHES
New York, N. Y., 12 East 41st Street.
Salt Lake City, Utah, 2234 Highland Drive.
Toronto, Ontario, Canada, 309 King Street, West.
V
VALLEN ELECTRICAL CO., INC.
Akron, 0.
Manufacturer of Vallen noiseless all-steel safety cur-
tain track, high speed curtain control, junior cur-
tain control, syncontrol, hand winches, noiseless
wood curtain track and controls to fly with track.
President and owner E. J. Vallan
VAN ASHE RADIO COMPANY
10th and Walnut Streets, St. Louis, Mo.
Dealers in sound equipment of all kinds.
A
VOIGT COMPANY
1713 N. 12th Street, Philadelphia, Pa.
Manufacturers and designers of lighting fixtures,
drinking fountains, illuminated mirrors, exit and
direction signs.
President Max Voigt
Secretary and Treasurer A. Volker. Jr.
Sales Manager C. J. Frank
VOLLAND SCENIC STUDIOS
3737 Cass Avenue, St. Louis, Mo.
Manufacturer of stage scenery, draperies and decora-
tions, stage rigging and curtain tracks.
w
WALKER SCREEN COMPANY
33 W. 35th Street, Brooklyn, N. Y.
Manufacturer of screens for sound pictures.
A
WALL-KANE NEEDLE MANUFACTUR-
ING CO., INC.
3922 Fourteenth Avenue, Brooklyn, N. Y.
Manufacturer of phonograph needles, marketed under
the following trade-names: Wall-Kane, Jazz, Con-
cert, Cinema Talking Needles, Human Voice,-
Lion-Tone, Best Tone and I’etmecky needles.
President-Trea6urer-General Manager N. Cohen
A
WEBER MACHINE CORPORATION
59 Rutter Street, Rochester, N. Y.
Manufacturers of Syncrodisk.
BRANCHES
Pittsburgh, Pa., Crescent Sound Company.
Grand Rapids, Mich., Progressive Reeltone Company.
Toronto, Canada, Coleman Electric Company.
Kilgore, Tex., Dixie Phone Company.
Calgary, Alta., Can., C. L. Doweley.
Tampa, Fla., Amusement Supply Company.
Montreal, Que., Master Sound Equipment Company.
Boston, Mass., Talking Picture Equipment Company.
Alkmaar, Holland, J. Weber.
New York, N. Y., Roeke International Electric
Company.
New York, N. Y., Ra-Mo-Phone Company, Mr. H. A.
Lube.
Paris, Ra-Mo-Phone Company, Mr. H. A. Lube.
A
THE WEBSTER COMPANY
850 Blackhawk Street, Chicago, III.
Manufacturer of amplifiers and accessories.
President and General Manager R. F. Blasch
Sales Manager R. M. Garvey
Chief Engineer John Erwood
WEBSTER ELECTRIC COMPANY
Racine, Wis.
Manufacturers of electric phonograph pick-up and
power amplifiers.
President S. A. Loeb
Vice President A. C. Kleckner
Secretary P. G. Crewe
A
WELDON, WILLIAMS & LICK
Fort Smith, Ark.
Manufacturer of amusement tickets of all kinds.
President C. A. Lick
Vice-President W. T. Hennig
Secretary-Treasurer S. W. Jackson
General Sales Manager C. A. Lick, Jr.
WESTERN ELECTRIC COMPANY
195 Broadway, New York City
President ...Edgar S. Bloom
Vice President - C. G. Stoll
Vice President W. F. Hosford
Vice President W. T. Teague
Vice President J. W. Bancker
Vice President W. P. Sidley
Vice President G. C. Pratt
Vice President H. A. Halligan
Vice President C. L. Rice
Vice President S. S. Holmes
Vice President W. H. Meese
Comptroller R. H. Gregory
Treasurer F. L. Gilman
Secretary H. B. Gilmore
Director Public Relations P. L. Thomson
Personnel Director- D. F. G. Eliot
PLANTS
Hawthorne, Chicago Philadelphia
Kearny, N. J. Baltimore
WESTERN FELT WORKS
1029-1133 Ogden Avenue, Chicago, III.
Manufacturers of Acoustical Westfelt.
President Henry Faurot
Vice-President Geo. M. Silverthorne
Treasurer Henry Faurot, Jr.
Secretary J. A. Hessler
BRANCHES
Chicago, 111., 4029 Ogden Avenue.
New York, N. Y., 42-44 E. 20th Street.
New York, N. Y., E. W. Potter & Company, 295
Fifth Avenue.
Detroit, Mich., 916 Fisher Building.
Cleveland, O., 750 Prospect Avenue, Room 611.
St. Louis, Mo., 434 Paul Brown Building.
San Francisco, Calif., 808 Postal Telegraph Building.
Boston, Mass., Chamber of Commerce Building, 80
Federal Street.
A
WESTINGHOUSE ELEC. & MFG. CO.
East Pittsburgh, Pa.
Manufacturer of theatre switchboards, panelboards,
power switchboards, safety switches, carbon break-
ers, oil breakers, motor-generator sets, motion pic-
ture projection equipment, motor-generators and
control motors for pumps, ventilating, fans and
blowers.
President F. A. Merrick
Vice President & General Sales Manager
E. D. Kilburn
General Advertising Manager J. C. McQuiston
BRANCHES
Distributed by National Theatre Supply Company.
WESTINGHOUSE LAMP COMPANY
150 Broadway, New York City
Illuminating engineers and manufacturer of Mazda
incandescent electric lamps of all sizes.
President Walter Cary
Vice President A. E. Allen
Treasurer T. J. Illing
FACTORIES
Bloomfield, N. J. Milwaukee, Wis.
Belleville, N. J. Brooklyn, N. Y.
Trenton, N. J.
WESTON ELECTRICAL INSTRUMENT
CORPORATION
Waverly Park, Newark, N. J.
Manufacturer of speed indicators, voltmeters, amme-
ters, wattmeters, vacuum tube testers, phase angle
meters, electrical testing instruments.
President E. F. Weston
Vice President and Secretary Caxton Brown
Treasurer E. R. Mellen
Sales Manager H. L. Gerstenberger
BRANCHES
Albany, Schiefer Electric Co., Ir.c., 715 City Savings
Bank.
Atlanta, E. A. Thornwell, Candler Bldg.
Birmingham, E. A. Thornwell, 810 Brown-Marx Bldg.
Boston, James O. Murray, 126 Newbury Street.
Buffalo, Schiefer Electric Co.. Inc., 775 Ellicott
Square.
Chicago, Westburg Engineering Co., 703 Monadnock
Block.
Cincinnati, Beedle Equipment Co., 1309 Union Trust
Bldg.
Cleveland, The Walter P. Ambos Co., 983 The Arcade.
Dallas, Paul G. Bentley Co., 1018 Allen Bldg.
Denver, B. K. Sweeney, 13th Avenue and Broadway.
Detroit, T. F. Mueller, General Motors Bldg.
Jacksonville, Ward Engineering Co., Barnett National
Bank Bldg.
Knoxville, Arthur L. Pollard. The New Sprankle Bldg.
Los Angeles, A. A. Barbera, 5C2 Delta Bldg.
Minneapolis, Elliott Equipment Co., 708 6th Avenue
South.
New Orleans, W. J. Keller, 203 Natchez Bldg.
New York, L. C. Nichols, 50 Church Street.
Philadelphia, L. D. Joralemon, 912 Otis Bldg.
Pittsburgh, Rutherford & Uptegraff, 1414 Clark Bldg.
Portland, Graybar Electric Co., Inc., Park & FlanderR
Sti-eets.
Rochester, Schiefer Electric Co., Inc., 89 East
Avenue.
San Francisco, J. H. Southard, 682 Mission Street.
Seattle, Graybar Electric Co., Inc., 84 Marion Street.
Spokane. Graybar Electric Co., Inc., 152 South Post
Street.
St. Louis, J. W. Jones, 432 Pennant Bldg.
Syracuse, Schiefer Electric Co., Inc., 614 City Bank
Bldg.
Tacoma, Graybar Electric Co., Inc., 1115 A Street.
▲
M, J. WHITTALL ASSOCIATES, LTD.
295 Fifth Avenue, New York, N. Y.
Manufacturer of plain and figured Wilton rugs and
carpets seamed and seamless. Chenilles and Broad
looms.
BRANCHES
Chicago, 111., M. J. Whittall Assoc., 14 East Jackson
Boulevard.
Dallas. Tex., C. W. Wheat, Santa Fe Bldg.
Los Angeles, Cal., N. L. Walter, 719 South Los
San Francisco, Cal., N. L. Walter, 833 Market Street.
A
WICKS PIPE ORGAN COMPANY
Highland, III.
Manufacturer of pipe organs.
President John F. Wick
Vice President Eugene Buchheim
Secretary-Treasurer Louis J. Wick
BRANCHES
St. Louis, Mo., Wicks Pipe Organ Company, 3680
Lindell Boulevard.
Indianapolis, Ind., Wicks Pipe Organ Company, c/o
Hewes College of Fine Art.
Kansas City, Mo., J. W. Jenkins Music Company.
San Francisco, Cal., Sherman Clay & Company.
Montrose, Cal., W. J. Mullaney.
Winnipeg, Canada, J. J. H. McLean, Limited, 329
Portage Street.
Honolulu, Hawaii, Ware & MeCreery.
Washington, D. C., Arthur Jordan Company, G
Street, corner 13th Street.
Houston, Texas, 2609 Palm Street.
▲
H. B. WIGGIN’S SONS CO.
I860 S. Halsted Street, Chicago, III.
Manufacturer of fabrikona cloth wall coverings and
clover leaf dental products for dental and surgical
use.
President R. H. Wiggin
Vice President J. D. Wiggin
Sales Manager R. S. Tucker
Manager Chicago Branch Wm. Freeman
BRANCH
Blumfield, N. J.
WINDOWCRAFT VALANCE & DRAPERY
COMPANY
328 Superior Avenue, N. IF. , Cleveland, 0.
Manufacturer of draperies and fabric stage sets.
Alfred M. Emerling
Julius L. Cohen
▲
WISCONSIN CHAIR COMPANY
Port Washington, Wis.
Manufacturer of theatre chairs.
C. L. Severson
▲
WITTENMEIER xMACHINERY COMPANY
850 N. Spaulding Avenue, Chicago
Manufacturer of air cooling systems, and CO,
refrigerating machinery.
President Stephen Sholtes
Vice President E. F. Bergmann
Secretary A. F. Hunt
BRANCHES
New York City, 30 Church Street.
New Orleans, La., H. J. Kelly, Southern representa-
tive, Louisiana Building.
REPRESENTATIVES
St. Louis, Mo., 2300 Morgan street, Sodemann Heat
& Power Co.
Los Angeles, Calif., 3631 Avalon Boulevard, Stewart
Ice Machine Co.
WOOD CONVERSION COMPANY
360 N. Michigan Avenue, Chicago, III.
Manufacturer of balsam-wool, sound absorbent.
Manager Industrial Sales D. H. Corlette
Acoustical Engineer H. W. Hintye
BRANCHES
New York, 3107 Chanin Building.
Detroit, 515 Stevenson Building.
Kansas City, 201 Plaza Theatre Building.
Seattle, 621 Liggett Building.
Minneapolis, 404 Baker Building.
Washington, D. C., 958 National Press Building.
THE WOOTEN-GEDGE COMPANY
7310 Woodward Avenue, Detroit, Mich.
Manufacturer of opera ehairs.
President. W. W. Gedge
Treasurer E. A. Wooten
DISTRIBUTORS
The Superior Seating Co., 105 W. 40th Street, New
York City.
Barker Bros., Ltd., Los Angeles, Cal.
FACTORY
Union City, Ind.
134
WORKSTEL STUDIOS
151 W. IfGth Street, New York, N. Y.
Manufacturer of lantern slides.
Maurice Workstel
▲
WRIGHT-DeCOSTER, INC.
2233 University Avenue, St. Paul, Minn.
Manufacturer of dynamic reproducers.
President D. H. Wright
Secretary-Treasurer D. W. DeCoster
BRANCHES
Bluefield. W. Va., Southern Electrical Mfrs. Agency.
Boston, Maes., Fred W. Ross, 146 Summer Street.
Chicago, 111., W. P. Brush, 1108 City Hall Square
Bldg.
Denver, Colo., J. G. Kennedy, 1604 Broadway.
Detroit, Mich., B. J. Fitzner, 159 East Elizabeth
Street.
Kansas City. Mo., C. M. Clifton, 323 Railway Ex-
change Bldg.
Lakewood, Ohio, Chas. F. Saenger, 1254 Hall Avenue.
Los Angeles, Cal., Carl A. Stone, 2706 South Hill
Street.
Miami, Fla., John C. Gilbert, 15 Northwest 12th
Avenue.
New York, N. Y., Ben J. Aplin, 30 Church Street.
New York, N. Y., M. Simons & Son Co., Export
Division, 220 Broadway.
Philadelphia, Pa., L. P. Clark, 1207 Race Street.
Pittsburgh, Pa., H. C. Sanderson, 613 Fulton Bldg.
Salt Lake City, Utah, J. G. McColiom, 221 South-
west Temple Street.
San Francisco, Cal., E. J. Watkins 90 Ninth Street.
St. Louis, Mo., M. S. Gardner, 2738 Locust Street.
Seattle, Wash., Jas. J. Backer, 2607-11 Second
Avenue.
Syracuse, N. Y., J. H. Ambrose, 1025 W. Colvin
Street.
Exhibitors Herald-World
Washington, D. C., L. M. Church, 3000 Eleventh
Street, S. W.
Montreal, Quebec, Can., W. T. Croysdill Sales Com-
pany, 619 St. James Street.
Toronto, Ontario, Can., W. T. Croysdill Sales Com-
pany, 73 Adelaide Street.
Winnipeg, Man., Can., Sparling Sales Company, 270
Fort Street.
A
THE RUDOLPH WURLITZER COMPANY
121 East Fourth Street, Cinci7inati, 0.
Manufacturers of musical instruments, organs.
President Rudolph H. Wurlitzer
Vice-President and Treasurer... .Farny R. Wurlitzer
Vice-President Thomas P. Clancy
Secretary John P. Weis
BRANCHES
Ashland, Ky., Ventura Hotel Building.
Boston, Mass., 120 Boylston Street.
Buffalo, N. Y., 674 Main Street.
Chicago, 111., 329 S. Wabash Avenue.
Cincinnati, O., 121 E. Fourth Street.
Cleveland, O., 1017 Euclid Avenue.
Columbus, O., 144 S. High Street.
Dayton, O., 124 S. Ludlow Street.
Detroit, Mich., 1509 Broadway.
Hamilton, O., 119 S. Second Street.
Kansas City, Mo., 1015 Grand Avenue.
Los Angeles, Calif., 816 S. Broadway.
Louisville, Ky., 658 9. Fourth Street.
Middletown, O., 16 N. Main Street.
Milwaukee, Wis., 421 Broadway.
New York City, 120 W. 42nd Street.
Niagara Falls, 333 Third Street.
Philadelphia, Pa., 1031 Chestnut Street.
Piqua, O., 417 Main Street.
Pittsburgh, Pa., 719 Liberty Avenue.
Rochester, N. Y., 76 Clinton Avenue, South.
St. Louis, Mo., 1006 Olive Street.
April 12, 1930
San Francisco, 250 Stockton Street.
Springfield, O., 38 S. Limestone Street.
Syracuse, N. Y., 444 S. Salina Street.
Y
YORK SAFE AND LOCK COMPANY
York, Pa.
Manufacturer of safes, burglary chests and vault
doors.
President and General Manager.... S. Forry Laucks
BRANCHES
New York City, 55 Maiden Lane.
Baltimore, Md., 7 West Redwood Street.
Boston, Mass., 98 Sudbury Street.
Chicago, 217 West Monroe Street.
Philadelphia, Pa., 711 Chestnut Street.
Seattle, Wash., 112 Third Avenue, South.
St. Louis. Mo., 408 North Fourth Street.
Cleveland. O., 109 East St. Clair Avenue.
San Francisco, Cal., 200-218 Howard Street.
Pittsburgh, Pa., 233 Oliver Avenue.
New Haven, Conn., 273 State .Street.
Houston, Tex.. 1120 Main Street.
Los Angeles, Cal., 914 Towne Avenue.
Montreal, Que., 830 St. James West.
Havana, Cuba Buenos Aires, Argentina
Honolulu, Hawaii Tokyo, Japan
Paris, France
FACTORIES
York, Pa. Baltimore, Md.
z
ZERO VALVE & BRASS CORPORATION
63U Fourth Street, Buffalo, N. Y.
Manufacturers of brass railing and ornamental bronze
work.
Contracts, Liens and Licenses
( Continued from page 43)
upon the respective businesses. The the-
atre owner argued that the city was not
justified in demanding two license fees,
although he was operating two moving
picture shows.
Notwithstanding this argument, the
higher court held that the theatre owner
was required to pay a separate license
fee for each theatre, stating the follow-
ing important law:
“As a general rule, one who is en-
gaged in two separate and distinct occu-
pations is subject to a license tax on
both occupations. . . . Where a person
conducts the same business at several
different places, as a general rule, he
must procure the required license or pay
the required tax for each establishment,
unless under particular statutes only -one
license or tax is required. . . . The phrase
contained in the ordinance, ‘any opera
house or picture show,’ indicates clearly
the intention to require a license for
each such place of business.”
When City Isn’t Liable
Since numerous theatre owners are in-
terested in knowing the law relative to
the liability of municipalities which
erect seats and grand stands for ex-
hibition purposes, the recent case of
Denman V Pasadena (282 Pac. 820),
presents unusually interesting legal in-
formation.
In this case it was disclosed that city
officials granted a permit to a property
owner to erect a grand stand upon which
spectators may sit to view exhibitions
and parades on the city streets. The
grand stand collapsed, causing injury to
numerous spectators who sued the city
to recover damages. The court held the
city not liable, saying:
“In amusement places where space is
granted for conducting attractions . . .
there is unanimity of authority that the
owner assumes an obligation that the de-
vices and attractions operated by the
concessioners are reasonably safe for the
purposes for which the public is invited
to use them. . . . Manifestly, the grant-
ing of a permit to construct a grand
stand on private property, and the super-
vision and inspection of its construction,
is a governmental function. That a
municipality is not liable for the care-
lessness of its officers or employes un-
der such conditions is settled by the
authorities.”
Employe As Contractor
Since, in many states, only contrac-
tors are entitled to mechanic’s liens to
secure payment for labor and materials
supplied in the construction or alteration
of a building, it is important to know
that a contractor who sues to enforce a
mechanic’s lien is bound to prove that
he performed the work as a contractor,
and not as a subcontractor or common
employe, otherwise he is not entitled to
a lien.
For example, in McDonald Amuse-
ment Company V Denver Mantel & Tile
Company (35 F. [2d] 638), it was dis-
closed that a theatre owner entered into
a building contract with a principal con-
tractor who employed a subcontractor to
perform a portion of the work. Later
the principal contractor defaulted and
the subcontractor completed his work,
the theatre owner paying for all mate-
rials used. After the work was finished
the subcontractor attempted to file a
mechanic’s lien on the building under a
state law which entitled principal con-
tractors to file liens within four months
after the work was completed.
However, since the subcontractor was
unable to prove that after the principal
contractor’s default the theatre owner
had hired him as a principal contractor,
the court refused to uphold the validity
of the lien and said:
“Conceding, for the sake of brevity,
that a subcontractor may, by mutual
agreement with the owner, change his
relationship to that of a contractor,
there is nothing in this record to sup-
port a finding of any such agreement.”
Water Part of Estate
Generally speaking, everything on
leased theatre premises is deemed the
legal estate. The far-reaching effect of
this rule of the law is illustrated by the
recent case of Jones V Kelly (280 Pac.
942). In this case it was disclosed that
a landlord ordered a water company to
turn off the water supply to a leased
building. The tenant filed suit for dam-
ages and the court promptly held the
landlord liable, saying:
“The law imposes the obligation that
‘every person is bound, without contract,
to abstain from injuring the person or
property of another, or infringing upon
any of his rights.’ This duty is in-
dependent of the contract and attaches
over and above the terms of the contract.
... A tort may grow out of, or make
part of, or to be coincident with, a con-
tract. . . . They (tenants) were entitled
to equal protection of the law in the use
and enjoyment of their habitation
against all persons, including the land-
lord. Shutting off the water is a serious
interference with the use and occupation
of property. . . . The water supply . . .
formed a material part of the estate.”
A Musical Comedy Contract
It is well settled law that verbal, or
“side,” agreements cannot be introduced
to vary the meaning of a written con-
(Continved on page 147)
April 12, 1930
Exhibitors Herald-World
135
THEATRE SUPPLY DEALERS
A Directory of Concerns in the United States and Canada Supplying
Motion Picture Equipment Over Restricted Territories
Alabama
THE QUEEN FEATURE SERVICE, INC.
1912 Morris Avenue, Birmingham, Ala.
Arkansas
THE THEATRE SOUND EQUIPMENT
COMPANY
Hope, Ark.
California
GENERAL ELECTRIC VAPOR LAMP
COMPANY
(Formerly Cooper-Hewitt Electric Company)
Keese Engineering Company, Agents
7380 Santa Monica Boulevard
Hollywood, Cal.
A
BRECK PHOTOPLAY SUPPLY
COMPANY
1909 South Vermont Avenue
Los Angeles, Cal.
A
EDUCATIONAL PROJECT-O FILM
COMPANY
21b American Bank Bldg.
Second and Spring Streets
Los Angeles, Cal.
A
PINEAU & HOWSE STATE LIGHTING
EQUIPMENT COMPANY
1317 W. Washington Street
Los Angeles, Cal.
A
J. SLIPPER & COMPANY
922 South Olive Street, Los Angeles, Cal.
A
WALTER G. PREDDEY
187 Golden Gate Avenue
San Francisco, Cal.
A
C. J. HOLZMUELLER THEATRICAL
APPLIANCES
1108 Howard Street, San Francisco, Cal.
THEATRE DRAPERY STUDIO
283 Golden Gate Avenue
San Francisco, Cal.
A
THEATRE EQUIPMENT COMPANY
121 Golden Gate Avenue
San Francisco, Cal.
A
THEATRE LIGHTING & EQUIPMENT
COMPANY
255 Golden Gate Avenue,
San Francisco, Cal.
A
WESTERN THEATRICAL EQUIPMENT
COMPANY
116 Leavenworth Street
San Francisco, Cal.
Colorado
GRAHAM BROTHERS
516 Lincoln Street, Denver, Colo.
Connecticut
HARRISON HARRIES
Rialto Theatre Building
255 Franklin Avenue, Hartford, Conn.
A
CAPITOL MOTION PICTURE SUPPLY
COMPANY
106 Emerson Street
Westville, New Haven, Conn.
District of Columbia
BEN LUST THEATRE COMPANY
908 G Street, N. W., Washington, D. C.
MOTION PICTURE THEATRE SUPPLY
COMPANY
McGill Building, Washington, D. C.
Florida
AMUSEMENT SUPPLY COMPANY
(Division of Tampa Photo & Art Supply Company)
709-711 Twiggs Street, Tampa, Fla.
A
TAMPA PHOTO & ART SUPPLY
COMPANY
709 Twiggs Street, Tampa, Fla.
Georgia
N. E. SAVINI
125 Walton Street, Atlanta, Ga.
Illinois
BASS CAMERA COMPANY
179 W. Madison Street, Chicago, III.
A
E. E. FULTON COMPANY
1018 S. Wabash Avenue, Chicago, III.
A
ILLINOIS THEATRE EQUIPMENT
COMPANY
12-11 E. Ninth Street, Chicago, III.
A
MOVIE SUPPLY COMPANY
811 S. Wabash Avenue, Chicago, III.
NATIONAL THEATRE SUPPLY
COMPANY
621 S. Michigan Avenue, Chicago, III.
A
CO-OPERATIVE AMUSEMENT & SUP-
PLY COMPANY
Springfield, 111.
Iowa
DES MOINES THEATRE SUPPLY
COMPANY
922 Grand Avenue, Des Moines, la.
Kansas
SOUTHWEST THEATRE EQUIPMENT
COMPANY
309 W. Douglas Street, Wichita, Kans.
Kentucky
AMERICAN MOTION PICTURE
COMPANY
Alamo Theatre Building, Louisville, Ky.
A
BLAKE AMUSEMENT COMPANY
512 Lincoln Building, Louisville, Ky.
A
LOUISVILLE FILM AND SUPPLY
COMPANY
555 South First Street, Louisville, Ky.
Louisiana
HARCOL MOTION PICTURE INDUS-
TRIES, INC.
Harcol Building, 610-612 Baronne Street
New Orleans, La.
A
GEORGE VIVIRITO
318 Baronne Street, Neiv Orleans, La.
Maine
MAINE THEATRE SUPPLY COMPANY
263 St. John Street, Portland, Me.
Maryland
J. F. DUSMAN
213 Calvert Street, Baltimore, Md.
Massachusetts
INDEPENDENT THEATRE SUPPLY
COMPANY, INC.
17 Church Street, Boston, Mass.
Michigan
McARTHUR EQUIPMENT COMPANY
Film Building, 2312 Cass Avenue
Detroit, Mich.
Minnesota
NATIONAL EQUIPMENT COMPANY
109 W. Michigan Street, Duluth, Minn.
A
NORTHERN THEATRE SUPPLY
COMPANY
30 E. Superior Street, Duluth, Minn.
A
PORTER’S ELECTRIC SHOP
523 South Eleventh Street
Minneapolis, Minn.
A
A. W. STARBIRD
18 Washington Avenue, Minneapolis, Minn.
A
WESTERN THEATRE EQUIPMENT
EXCHANGE, INC.
33 Glenwood Avenue, Minneapolis, Minn.
Missouri
A. A. ELECTRIC MACHINERY
COMPANY, INC.
1117 Cherry Street, Kansas City, Mo.
A
STEBBINS THEATRE EQUIPMENT
COMPANY
1801 Wyandotte Street, Kansas City, Mo.
A
VAN ASHE RADIO COMPANY
10th and Walnut Street, St. Louis, Mo.
Nebraska
EXHIBITORS SUPPLY COMPANY
1510 Davenport Street, Omaha, Neb.
A
QUALITY THEATRE SUPPLY
COMPANY
1518 Davenport Street, Omaha, Nebr.
A
THE SERVICE THEATRE SUPPLY
COMPANY
303 N. 16th Street, Omaha, Nebr.
A
U. S. SCENIC STUDIOS, INC.
Film Exchange Building, Omaha, Nebr.
U. S. THEATRE SUPPLY COMPANY
Film Exchange Building, Omaha, Nebr.
A
WESTERN THEATRE SUPPLY
COMPANY
1510 Davenport Street, Omaha, Neb.
New Hampshire
G. K. WADLEIGH
Hillsboro, N. H.
New Mexico
EASTERN NEW MEXICO THEATRE
SUPPLY COMPANY
Box 518, Clovis, N. M.
New York
EMPIRE THEATRE SUPPLY COMPANY
12 Orange Street, Albany, N. Y.
A
M. J. OSTROWSKI
119 St. Louis Avenue, Buffalo, N. Y.
A
UNITED PROJECTOR & FILM
CORPORATION
228 Franklin Street, Buffalo, N. Y.
136
ACME EXCHANGE
345 E. 17th Street, Neiv York, N. Y.
AMUSEMENT SUPPLY COMPANY, INC.
630 Ninth Avenue, New York, N. Y.
A
CAPITOL MOTION PICTURE SUPPLY
COMPANY
630 Ninth Avenue, New York, N. Y.
A
CONTINENTAL THEATRE ACCES-
SORIES, INC.
325 W. 44th Street, New York, N. Y.
A
CROWN MOTION PICTURE SUPPLIES
729 Seventh Avenue, New York, N. Y.
A
J. A. TANNENBAUM, INC.
1600 Broadway, New York, N. Y.
A
CAROL FENYVESSY
62 St. Paul Street, Rochester, N. Y.
MOTION PICTURE EQUIPMENT
SERVICE
332 E. Genesee Street, Syracuse, N. Y.
North Carolina
CAROLINA THEATRE SUPPLY
COMPANY
206 S. Poplar Street, Charlotte, N. C.
North Dakota
McCarthy theatre supply
COMPANY
64 Fifth Street N., Fargo, N. D.
Ohio
WILLIAM BECK & SONS
Highland and Dorchester Avenues
Cincinnati, 0.
A
CINCINNATI MOTION PICTURE
COMPANY
1434 Vine Street, Cincinnati, 0.
A
CLARENCE E. RUNEY
1436 Vine Street, Cincinnati, 0.
A
THE ARRAY SIGN COMPANY, INC.
421 Film Exchange Building, Cleveland, 0.
A
ESCAR MOTION PICTURE SERVICE,
INC.
10008 Carnegie Avenue, Cleveland, 0.
A
OLIVER MOVING PICTURE SUPPLY
COMPANY
Film Exchange Building, Cleveland, 0.
TRI-STATE MOTION PICTURE
COMPANY
2108 Payne Avenue, Cleveland, O.
A
AMERICAN THEATRE EQUIPMENT
COMPANY
165 N. High Street, Columbus, 0.
A
THE DAYTON THEATRE SUPPLY
COMPANY
224 South Main Street, Dayton, 0.
A
CO-OPERATIVE AMUSEMENT &
SUPPLY COMPANY
Springfield, 0.
A
AMERICAN THEATRE SUPPLY
COMPANY
310 St. Clair Street, Toledo, 0.
Oregon
PORTLAND MOVING PICTURE
MACHINE COMPANY
Rivoli Theatre Building, Room 206
102 West Park Street, Portland, Ore.
THEATRE EQUIPMENT EXCHANGE
448-450 Glisan Street, Portland, Ore.
Pennsylvania
CHARLES H. BENNETT
1324 Race Street, Philadelphia, Pa.
Better Thedtres Section
INDEPENDENT THEATRE SUPPLY
COMPANY
309 N. 13th St., Philadelphia, Pa.
A
LEWIS M. SWAAB & SON
5038 Chestnut St., Philadelphia, Pa.
A
MOTION PICTURE MACHINES
COMPANY
607 Neville Street, Pittsburgh, Pa.
S. & S. SALES COMPANY
1010 Forbes Street, Pittsburgh, Pa.
A
SUPERIOR MOTION PICTURE SUPPLY
COMPANY
1026 Forbes Street, Pittsburgh, Pa.
A
PENN-YORK UTILITIES, INC.
126 Penn Avenue, Scranton, Pa.
A
THEATRE EQUIPMENT COMPANY
940 Quincy Avenue, Scranton, Pa.
Rhode Island
WRIGHT & MACOMBER, INC.
76 Dorrance St., Providence, R. I.
South Carolina
INDEPENDENT THEATRE SUPPLY
COMPANY
22 W. North Street, Greenville, S. C.
South Dakota
AMERICAN THEATRE SUPPLY
COMPANY, INC.
320-322 S. Phillips Avenue
Sioux Falls, S. D.
A
SIOUX FALLS THEATRE SUPPLY
COMPANY
Sioux Falls, S. D.
Ten nessee
WHITE THEATRE EQUIPMENT
24 Sixth St., Bristol, Tenn.
A
MONARCH THEATRE SUPPLY
COMPANY
154 E. Calhoun Avenue, Memphis, Tenn.
Texas
DAVID F. PARKER
The Educational Equipment Company
1913a Commerce Street, Dallas, Tex.
A
KING STUDIOS, INC.
309 S. Harwood Street, Dallas, Tex.
A
LEE THEATRE SUPPLY
302 South Harwood Street, Dallas, Tex.
A
SOUTHWESTERN ELECTRICAL
PRODUCTS COMPANY
309 Browder Street, Dallas, Tex.
A
INDEPENDENT THEATRE SUPPLY
COMPANY
2207 Washington Avenue, Houston, Tex.
A
SOUTHERN FILM SERVICE
1616 Travis Street, Houston, Tex.
Utah
ALHAMBRA THEATRICAL COMPANY
Paramount Theatre, 2429 Kiesel Avenue
Ogden, Utah
A
WORMAN SUPPLY COMPANY
1069 23rd Street, Ogden, Utah
Vermont
H. P. BOARDMAN
189 S. Winooski Avenue, Burlington, Vt.
Washington
SANDS-SEBRING COMPANY
2119 McDougall Avenue, Everett, Wash.
B. F. SHEARER COMPANY
2318 Second Avenue, Seattle, Wash.
A
JOHN W. GRAHAM & COMPANY
707-711 Sprague Avenue , Spokane , Wash .
April 12, 1930
SPOKANE THEATRE SUPPLY
COMPANY
724 First Avenue, Spokane, Wash.
West Virginia
CHARLESTON ELECTRICAL SUPPLY
COMPANY
Charleston, W. Va.
A
McCRAY & McCRAY
McCray Building, Fairmont, W. Va.
A
STANDARD THEATRE SUPPLY
COMPANY
138 28th Street, Wheeling, W. Va.
Wisconsin
ART SUPPLY COMPANY
230 West Water Street, Milwaukee, Wis.
▲
J. M. KAGEL SCENIC STUDIO
664 Fourth Street, Milwaukee, Wis.
A
RAY SMITH COMPANY
145 7th Street, Milwaukee, Wis.
A
THEATRE SEATING & EQUIPMENT
CORPORATION
194 Fourth Street, Milwaukee, Wis.
Hawaii
HAWAII FILM SUPPLY COMPANY
148 S. Beretania Street, Honolulu, Hawaii
CANADA
British Columbia
DOMINION THEATRE EQUIPMENT
COMPANY, LTD.
1716 King Edward Avenue
Vancouver, B. C.
A
THEATRE EQUIPMENT SUPPLY
COMPANY
906 Davie Street, Vancouver, B. C.
THE UNITED ELECTRIC COMPANY,
LTD.
847 Davie Street, Vancouver, D. C.
Manitoba
CANADIAN THEATRE SUPPLY
COMPANY
306 Canada Building, Winnipeg, Man.
A
RADIO INDUSTRIES OF CANADA, LTD.
120 Fort Street, Winnipeg, Man.
J. M. RICE & COMPANY
202 Canada Building, Winnipeg, Man.
New Brunswick
ELECTRICS (MARITIME), LTD.
62 Union Street, Saint John, N. B.
Ontario
CANADIAN THEATRE & ELECTRICAL
SUPPLIES, LTD.
61 Albert Street, Toronto, Ont.
A
THE COLEMAN ELECTRIC COMPANY
258 Victoria Street, Toronto, Ont.
Quebec
CANADIAN THEATRE SUPPLY
COMPANY
Montreal, Que.
A
ELECTRICS, LTD.
Albee Building, 12 Mayor Street
Montreal, Que.
A
LYRIC THEATRICAL SUPPLIES
1193 Bleury Street, Montreal, Que.
A
PERKINS ELECTRIC COMPANY
2027 Bleury Street, Montreal, Que.
Saskatchewan
BIRD FILMS
2130 Albert Street, Regina, $ask.
CAMERON BROTHERS, LTD.
2307 Eleventh Avenue, Regina, Sask.
April 12, 1930 Exhibitors Herald-World
^NOTES ON THEATRE A-
EQUIPMENT AIFIFAIIRS
Conducted by G. J. REID
A METHOD of retailing common com-
modities which would seem to
l. have enormous possibilities for the
motion picture exhibitor, and which is
now being rapidly adopted by an increas-
ing number of distributing agencies, is
our old friend, the slot machine.
Evolved many years ago and quickly
made use of by gum and candy dis-
tributors, the mechanical vendor some
time thereafter lost its popularity, even
acquiring a certain amount of disrepute.
Perhaps it came into being before its
proper time. At any rate, now that civ-
ilization has become pretty much mechan-
ized, the value of the selling machine is
being re-recognized, so to speak, and to
a far greater extent than ever.
In just the past few months manufac-
turers of such commodities as handker-
chiefs, razor blades, bread and drug spe-
cialties, and even distributors of milk,
have laid plans for the disposal of their
wares to the public through the vending
machine. And these patient, silent, tire-
less “salesmen” are no longer to be sta-
tioned only in places of little or no
refinement. Present plans have in view
their location in such environments as
the fine apartment building, the mag-
nificent hotel — and the luxurious motion
picture theatre.
The arguments in favor of the wide-
spread installation of these super-vend-
ing machines are supported, in large
measure, by the very nature of life as it
is lived today, chiefly in our larger cen-
ters of population. Consider the apart-
ment building, with its many, many
families. Visualize a man who lives in
such a building, standing the demi-nude
with razor all prepared for the morning
shave, when he discovers that he is out
of shaving soap. Doubtless his language
would be much sweeter if he knew that
he merely had to slip into his bathrobe
and go out to a corridor and receive his
much-needed soap by the mere business
of slipping a quarter into a slot and pull-
ing a lever.
More commonly, of course, the vending
machine would appeal to people for the
reduction effected in the amount of time
required to purchase the little necessities
of everyday life. It is in this applica-
tion that the mechanical salesman has its
place in the theatre lobby and foyer.
People passing into and out of the audi-
torium, or waiting for seats, would find
the machines reminding them of articles
wanted. Moreover, the very appeal of
the displayed goods and the ease with
which they could be procured, would be
likely to create immediate sales which
otherwise would not be made.
Perhaps the exhibitor in the smaller
communities would find some opposition
to the vending machine on the part of
the local merchants. That this might not
be a prohibitory factor, however, is in-
dicated by the present conditions in the
mechanical vending field, in which con-
siderable candy is disposed of by the slot
machine without creating a hardship on
the candy store.
Whatever the specific situations and
problems to be created by a widespread
adoption of selling-by-machine, the me-
chanical vendor, as a medium of general
distribution, is on the way, if we are to
believe those who are informed on what
is now happening in manufacturing and
distribution circles. For example, the
newspaper of the advertising trade, Ad-
vertising Age, recently had this to say:
“At the recent annual exposition of
coin-machine operators and manufactur-
ers, the latter revealed plans to enter the
field of perishable foodstuffs by incor-
porating refrigerating units in vending
machines to retail beverages, ice cream,
frozen confections, etc. Some of the
leading beverage manufacturers are
watching closely experiments directed at
the development of miniature automatic
soda fountains which mix carbonated
water and syrups.
“The automatic vending industry is in
a state of flux, but its members have been
quick to see some of their early mistakes
and to realize that quality is a para-
mount issue as far as selling through
machines is concerned.
“The industry is still faced with two
major problems, however. These are the
slug evil and the question of coin adjust-
ment. The necessity of adjusting ma-
chines to keep up with the current prices
of commodities which fluctuate, is an-
other problem.”
That these problems can be solved, one
scarcely questions, for they would seem
to be simple matters in comparison with
other obstacles which scientists and in-
ventors are continually overcoming. And
will their solution mean another great
change in industrial methods? And will
the theatre owner be able to “cash in” on
it? Let those who are prophets speak.
. . . though I can add this much: Publix,
through its subsidiary, Balaban & Katz,
has installed vending machines in its
Oriental theatre, a deluxe Loop house in
Chicago.
A New Angle on “Colorama”
© The promising new method of in-
terior decoration, “Colorama,” which
“paints with electricity,” was discussed
in these columns several issues back.
Describing the first comprehensive ap-
plication of the system, that installed in
the ballroom of the St. George hotel in
137
Brooklyn, the discussion emphasized the
general appearance and underlying elec-
trical equipment involved. Information
supplied by Mr. John J. Hoppe of the
Reynolds Electric Company, now permits
treatment of Colorama with special re-
gard to one of its most important ele-
ments, the color hoods, which were of
the Reco and Laco type manufactured by
Reynolds (about 6,100 being installed).
Mr. Hoppe’s information is, substantial-
ly, as follows:
First of all, he points out, light and
shade determine form, contour and mass.
By adding three colors to these shadings,
it is possible to evolve color tones,
nuances, tints and blends in many bril-
liant combinations. Colorama is a sys-
tem of flutes and coves with lamps
covered with natural colored glass hoods
arranged to give such color effects. The
lighting system for the St. George walls
consists in a series of four separate and
parallel coves fitted with vertically-
pleated, or saw-toothed, flutes, in which
are placed, both in the front and back of
the flutes, clear lamps in various watt-
ages, equipped with colored glass hoods.
The first or highest cove surrounds the
four walls and is located near the ceiling.
It requires approximately eleven lamps
in every 14 inches, varying from 50 to
500 watts in size. The second cove sur-
rounds three walls in the balcony, while
the third cove is placed on the outside of
the balcony railing. The fourth cove is
under the balcony ceiling, to illuminate
the portion of the ballroom which will not
receive illumination from the main ceil-
ing and walls. On the front wall, gradu-
ating flutes are mounted, ranging in size
from two feet to eighteen feet high.
The lamps are covered with color
hoods and are controlled by a remote-
control switchboard, with dimmer plates.
This equipment permits the use of fixed,
or moving, designs and colors (which
may be changed by the control board op-
erator at will) on the walls and ceiling.
In addition to controlling the patterns
and colors, it is also possible to control
the intensity of the illumination.
The St. George ballroom has no win-
dows. There are no visible ceiling or
wall lighting fixtures. The entire room
is finished in flat white paint to provide
the “canvas” upon which is “painted,”
with light, hundreds of thousands of
various patterns and color combinations,
varying from geometric designs to
clouds and other “lazy-moving” effects.
Color effects are obtained by using in-
side-frosted and clear electric lamps,
covered with color hoods fitted with
aluminum polished spill shields, which
prevent the escape of white light and also
serve to reflect the colored light. Only
natural colored glass hoods were used to
make this Colorama scheme. F. J.
Cadenas of the National Lamp Works of
the General Electric Company, who di-
rected this Colorama creation, stated that
without the perfect reflective quality of
natural colored glass, Colorama would not
have been possible.
138
Better Theatres Section
April 12, 1930
While only clear red, green, blue and
white lamps are used, the color and
shadow effects which are obtained are
unlimited in number. Shades of orange,
gray, black, white, yellow, and purple
are possible. The result secured depends
upon the wattage of the lamp employed
for each primary color, and upon the lo-
cation of the lamp in relation to the flute.
There is no set formula to be followed
in installing Colorama, as it was pointed
out in these columns before. Familiarity
that comes from playing with light and
color, and observing the infinite varieties
of effects obtainable, is the key to its
use. It is amazingly simple, depending
for its gorgeous effects upon lavish, un-
stinted use of a large number of simple
elements. A few sheets of cardboard, a
few color hoods, and a few lamps on
flashers or dimmers, is perhaps about the
best instruction one can take in this
form of decoration, which, I believe, is
bound to grow very rapidly.
New Film Cement
• An interesting development among
accessories is a new non-inflammable
film cement, brought out by Edward H.
Harris, who worked with William Fox
when Fox had but six films under the
unblushing title of The Greater New
York Film Rental Company. Since 1914
Harris has been actively engaged in the
production and marketing of film cement.
Until a year ago he offered a cement
capable of welding both the standard in-
flammable film of 35-mm. width, and the
amateur non-inflammable 16-mm. width.
This cement, however, is flammable.
He now reports the creation of a sub-
stance that combines the features of his
original product, that of being able to
weld both classes of negative, and yet, is
non-inflammable. The product is called
“Flame Proof 2-in-l Film Cement,” and
is distributed by the Hewes-Gotham
Company.
Just what the secret in his product is,
Harris could hardly be expected to
divulge, but the principle is the substitu-
tion of the two inflammable ingredients
in ordinary film cement, collodion and
amylacetate, or banana oil, with other
substances having the same properties
but being non-inflammable. Besides the
important element of safety, this prod-
uct, by eliminating collodion, is said to
do away with the “gumming up” and
thickening of the patch. Also, its
volatility being lower than ordinary
cement, it probably would not evaporate
as quickly.
And, by the way, Harris says that
application of the same principle to the
making of fireproof screens may result
in an absolutely unburnable screen.
Blower Improved
• Completion of improvements in the
Sirocco blower, manufactured by the
American Blower Corporation and dis-
tributed by the National Theatre Supply
Company, are now reported. The air
capacity of this fan has been increased
so that even though running at low
speeds, it provides the same amount of
ventilation as it did formerly at high
speed. The change was made in the
special interest of the quietness now
required of ventilation systems in thea-
tres showing sound pictures. The
changes include mechanical features de-
signed to eliminate hum and vibration.
Also prominent among the new things
in National Theatre Supply Company
equipment, is a series of lobby frames
and lobby display cases. The line of the
Menger, Ring & Weinstein company, dis-
tributed by National, has been augmented
by frames and cases designed to compare
with the finest of these articles, yet to
sell at popular prices. Practically any
style and size can now be obtained in this
new service.
Heat-on-Film Today
• Considerable data has already been
published in this publication as well
as elsewhere, on the effect of the rear
shutter on the heat from the light source
on the film. There is no question, of
course, that the heat is far less with the
rear fan-like shutter, than with the front
wheel-like shutter. But how much less?
This is being gone into again because
the controversy has been brought to the
attention of this desk by one of the lead-
ing projector manufacturers, which firm
has been getting a lot of inquiries on the
subject. I leave it to my colleague, Mr.
F. H. Richardson, to consider such mat-
ters from the point of view of the pro-
jectionist. My remarks on the subject
are confined to a report of new data
offered by the Enterprise Optical Com-
pany, makers of the Motiograph pro-
jector, the first machine, as everyone
knows, to have had the new-type shutter.
Primarily, the Motiograph shutter was
designed for the important function of
eliminating the heat from the film. This
heat on the film was fast becoming a
serious problem. Constant demands for
more light on the screen brought out
more powerful illuminants, including
high intensity, reflecting arc, and high
intensity-reflecting arcs, each adding
more heat on the film, along with the in-
crease in light. With the increased heat
on the film came the attendant difficulties
of warped and buckled film, which caused
still further difficulties in connection with
the reproduction of sound from the film.
The rear shutter on the latest Motio-
graph mechanism is different from all
other types of rear shutters. Its design
represents a long series of experiments
with rear shutters of every type in an
endeavor to obtain a type which would
attain three purposes: To eliminate
most efficiently the greatest possible
amount of heat from the film, to provide
a means of cooling the metal parts of the
projector adjacent to the film aperture,
and to provide, if possible, an increase
in screen illumination.
The result of this effort was the hori-
zontal cylindrical shutter pictured in
Figure 1. The shutter is positioned be-
tween the light source and film, being
mounted in a cast aluminum housing and
rotating on ball bearings. Its action in
intercepting the light beam, and inci-
dentally the heat, was found by test to
eliminate 62y2 per cent of the heat from
the film. First, tests were conducted to
determine the amount of heat on the film
with a mechanism using the old type of
front shutter. Then, with the same il-
luminant operated at exactly the same
amperage, the test was conducted with
the new mechanism with the horizontal
cylindrical shutter. It is interesting to
note that a small variation in heat on the
film was recorded at different speeds with
the horizontal shutter positioned between
the light source and film, whereas the
heat on the film with the old type of front
shutter was constant at all speeds. The
result of the tests showed heat on the
film with the old type shutter at 1,486
degrees, whereas the average taken of the
different readings at different speeds
showed that the horizontal shutter re-
duced the heat on the film to 922 degrees
less, or 564 degrees, as against 1,486 de-
gress, or a percentage of 62%.
This elimination of the heat from the
film is due to the action of the two vanes
or blades of the horizontal shutter, which
are so arranged that the light beam is
Fig. 1
April 12, 1930
Exhibitors Herald-World
139
cut off in a horizontal plane from top and
bottom simultaneously during the full
film movement period, and again during
what might be termed the flicker inter-
ception at that period when the film is
stationary before the aperture. Thus the
heat from the beam is prevented from
reaching the film during the entire period
of film movement, and again during a
portion of the time while the film is at
rest, it is being allowed to reach the film
only at two short intervals, once when
the film has come to a complete stop be-
fore the aperture, and again after the
flicker interception and until the film
starts in motion again.
The second purpose of reducing the
heat of the metal parts of the projector
adjacent to and including the aperture
is accomplished by construction of the
horizontal shutter itself, and the con-
struction of its housing. By “heat at the
aperture” is meant the heat on the aper-
ture plate itself and the adjacent metal
CYLINDRICAL type
Fig. 3
parts, whereas “heat on the film” is the
actual heat applied to the film. Reference
to Figure 2 will show that the design of
the rotating shutter is such that its ends
are angled similar to the blades of a
fan, but each end is of a different pitch.
In addition are shown air disseminating
vanes, all of which are designed to func-
tion in connection with the shutter hous-
ing to provide a forced air circulation for
cooling of the aperture and the adjacent
metal parts.
This forced air circulation, it is point-
ed out, does not blmo air on the film,
since any such air blown on the film
would be drawn through the heated light
beam; it has, in fact, an exact opposite
effect. The shutter housing is attached
to the film gate in a manner to provide
air ports between it and the film gate.
In the film gate itself are other air ports.
The construction of the horizontal shut-
ter with its fan ends and air dissem-
inators, in conjunction with its housing,
operates in a manner similar to the
familiar “squirrel cage” ventilating fans.
A forced current of air is established
which draws cool air through the ports
in the film gate and between the film gate
and shutter housing in such a manner as
to draw cool air over and away from the
film, and over the aperture and its adja-
cent metal parts.
In a test, the old type of front shutter
DISC TYPE
Fig. 4
was subjected to the heat of a light beam
for a period of 30 minutes. At the con-
clusion of the test, the heat adjacent to
the aperture registered 270 degrees. The
same test repeated with a Model H
mechanism with horizontal shutter in
operation, registered a temperature of
only 100 degrees — only slightly more
than room temperature! In addition to
the cooling effect, this method of air cir-
culation tends to draw away from the
film any dust or dirt in suspension in
the air.
The third purpose, to provide an in-
crease in screen illumination, is achieved
also through the design made possible by
the horizontal cylindrical formation of
the rotating shutter. Rotating on a
horizontal axis, it is possible to arrange
two vanes of circular formation so that
one intercepts the light beam from the
top toward the center, while the other
vane simultaneously intercepts the light
beam from the bottom toward the center.
This action is illustrated in Figure 3.
Reference to the illustration will also
show why this is a much more efficient
cut-off than that of the front shutter,
which in action cuts off only in one di-
rection, either diagonally or nearly so,
across the long dimension of the aper-
ture. This is illustrated in Figure 4.
In effect, the horizontal cylindrical shut-
ter provides a double cut-off across the
narrow dimension of the aperture.
In addition to the efficiency already
gained by the double cut-off, the hori-
zontal cylindrical shutter made possible
a more efficient design of shutter blade
proportions. In most old type of rotat-
ing disc shutters of the two blade con-
struction, the area represented by the
shutter blades is approximately 60 per
cent, and the light openings 40 per cent.
In other words, the shutter cuts off about
60 per cent of the light, allowing 40 per
cent to reach the screen.
In the horizontal cylindrical shutter
the blade dimensions are such as to pro-
vide 45 per cent blade area, with 55 per
cent light opening, therefore, allowing
only 45 per cent of cut-off, and passing
55 per cent of the light to the screen — a
gain of 15 per cent in screen illumina-
tion. This is illustrated in Figure 5.
The action of the shutter, resulting in
a quicker cut-off of the light beam, to-
gether with the two blades, one cutting
off near the film, and the other at a point
farther from the focal plane, provides a
blending or diffusing effect during the
cut-off and flicker interception, a highly
desirable quality which insures a smooth-
ness of operation resulting in flickerless
projection at normal projection speed.
The horizontal cylindrical shutter
housing functions also as an eye shield,
Fig. 5
140
Better Theatres Section
April 12, 1930
an observation glass of special color, pro-
viding clear view of the light spot with-
out eye strains, is in the top of the
housing. The dowser is built in as a part
of the housing and operated directly in
back of the shutter. Its position is such
that it cuts off the light beam before it
reaches the shutter blades.
Provision is made for manually setting
the shutter in a simple manner. Only
one screw is loosened, the shutter being
Fig. 6
turned so that the edge of the top vane
is in line with the darts, as shown at the
center of each side of the rectangular
opening in Figure 1. The intermittent
movement is at the position just ready to
start the film in motion. Tightening the
screw completes the operation. Setting
the shutter to fine limits when the mech-
anism is in operation is accomplished
through the small lever shown at the left
of the shutter drive shaft bearing in
Figure 1. This is loosened and the shut-
ter may be adjusted as desired by the
adjustment knob located at the right be-
low the dowser handle, as seen also in
Figure 1.
When equipped for sound, the mech-
anism may be provided with either of
the aperture plates and sound film masks
(as illustrated in Figure 6), one of these
providing the standard aperture with
Exterior, Ritz theatre, Corpus Christi, Tex.
W. Scott Dunne, architect.
mask covering the sound track only, the
other having the standard aperture and
mask for showing sound film to propor-
tionate picture size. Either of the masks
are interchangeable with each other, or
with the regular silent film masks. A
lever operates the mask portion, swing-
ing it in or out of position. Also when
used for sound projection, the mechan-
ism may be provided with a special lens
mount designed for rapid exchange of
lenses when it is desired to project
sound-on-film pictures to the same screen
size as silent pictures. These latter
features were discussed at length in
these columns in the last issue.
Measuring Exposures
• A means of accurately predetermin-
ing the effect of prevailing light con-
ditions on photographic exposures, has
been developed by
the Bell & Howell
Company. An in-
strument, called a
Photometer, is
said to be capable
of making pos-
sible instantane-
ous readings of
utmost accuracy,
being even so sen-
sitive that dark
areas and shad-
ows may be ex-
posed specifically,
with certainty.
The instrument
is based on the
method of light intensity measurement
employed in the laboratory. The bright-
ness of a small surface in the instrument,
supplied by the filament of an incan-
descent electric light bulb, is made to
match the brightness of the subject to
be measured. The brightness of the
filament is varied by turning a dial, and
the direct comparison of the brightness
of the filament with that of the subject,
as viewed through an eyepiece in the in-
strument, permits the operator to learn
from the data indicated on the dial, what
lens diaphragm opening should be used.
Heard But Not Seen
• A type of mechanical music device
which would seem to have applica-
tion to the motion picture theatre,
especially for use
in the foyers to
enter tainthose
waiting for seats,
is now being of-
fered by the Mills
Novelty Company
of Chicago. In
the musical repro-
duction field, this
firm is well
known, having
been in business
for many years.
Fred L. Mills is president; Ralph Mills,
vice president; Harry Steiner, sales
manager.
By the method employed, the voice or
music is picked up by microphone from
Fred L. Mills
either radio or phonograph record (or
from the actual performer, for that
matter) , and these impulses are then
translated into electrical energy and
Ralph Mills Herbert Mills
Harry Steiner James Mangan
transmitted to a mixing and control
panel. This panel allows the operator to
control the electrical energy. The elec-
trical energy is amplified to whatever
amount necessary, then reproduced as
sound again through speakers. All the
equipment may be concealed.
Other executives of the firm are Her-
bert S. Mills, Jr., treasurer; and James
Mangan, advertising manager.
New Theatres Opened
MODESTO, CAL. — The Strand theatre reopened
recently featuring audiens.
VISALIA, CAL. — The new Fox theatre has been
opened.
THOMASTON, CONN. — The Paramount theatre
opened recently under the management of H. J.
Amundson.
WHEATON, ILL. — The Grand theatre has been,
leased by Publix Theatres, Inc., sound equipment in-
stalled and house reopened as the Wheaton Para-
mount.
GOSHEN, IND. — The Circle theatre has opened
featuring audiens.
CRESTON, I A.- — The Iowa theatre has been redec-
orated, sound equipment installed and reopened under
the management of Clayton Bacon.
LA PORTE CITY, IA. — The Pastime theatre has
reopened.
SIOUX CITY, IA. — The Rialto theatre has re-
opened.
HIAWATHA. KAN. — The new Dickinson theatre
opened recently under the management of Floyd G.
Ward. House features audiens.
LACROSSE, KAN. — The Paramount theatre has
been remodeled, sound equipment installed and house
reopened.
MANHATTAN, KAN.— The Wareham theatre
opened recently featuring audiens.
ATHOL. MASS. — The new Capitol theatre was re-
cently opened by Goldstein Brothers. House has
seating capacity of 1,225 and is equipped for audiens.
MINNEAPOLIS, MINN. — The Palace theatre re-
opened recently featuring audiens in conjunction
with burlesque shows.
ST. LOUIS, MO. — The Midlayn theatre, formerly
known as the Empress, reopened recently.
CENTRAL CITY, NEB. — Fred Bredow has opened
the new State theatre.
RIVERTON. NEB. — The New theatre reopened re-
cently under the management of E. R. Thomas.
TEKAMAH, NEB. — The Lyric theatre, costing
about $30,000, with seating capacity of 1,000, has
opened under the management of Harry Day.
April 12, 1930
Exhibitors Herald-World
141
THE EXPORT MARKET
ORGANIZING TO MEET THE FOREIGN
EQUIPMENT MARKET
It means more than merely making goods of In' gh quality —
this business of overcoming the obstacles of distance and
prejudice. H ow much more, Mr. Meyer doubtless knows
better than most of us, because of his long experience as a
merchandiser in foreign fields
THERE is no doubt that foreign
trade is of vital importance to the
manufacturer and distributor of
American motion picture theatre equip-
ment apparatus. Such being the case,
it is absolutely essential that the matter
of building up a department for this
purpose should be given a great deal of
thought and attention.
The foreign market for American mo-
tion picture theatre equipment apparatus
is a vast potential field, of which only
the surface has been scratched at this
time. The primary reason for the lack
of development of American sales abroad
has been due to the lack of thought
given by prominent manufacturers to
this field. This, to a great extent, is
due, of course, to the natural and more
easily exploited market in our own coun-
try.
A great many of our manufacturers
and distributors have accepted quite a
bit of foreign business in the past few
years. These orders, however, were not
necessarily sought — they just managed
to drift in from various sources and
were gratefully received. And then no
further particular attention was paid
them. In fact, if domestic business was
flourishing, it is quite likely that the
filling of these orders was given scant
attention. It is well for the American
manufacturer to bear in mind that,
while this sporadic business is profitable
to him, it would be decidedly to his ad-
vantage to build up this trade so that
it can be used as a balance wheel for
his annual production.
The domestic trade has its peaks and
valleys in sales. The export business,
due to seasonal differences in various
countries, qan help considerably in rais-
ing the valleys and permitting a more
even flow of manufacture during the
year. If the manufacturer thinks that
this foreign business can be secured by
sitting back in the executive chair and
saying, “I want it,” he is going to be
sadly and rudely awakened. It is abso-
lutely necessary that the development of
By A. E. MEYER
foreign sales must be gone about just
as seriously and comprehensively as the
promotion of sales in the domestic
market.
While there has been a great deal of
talk of the natural born export manager,
that is more or less a fable. The suc-
cessful export man is merely the execu-
tive who applies domestic sales and ad-
vertising efforts, plus a knowledge of
conditions in the foreign market secured
by careful study and analysis, with per-
haps a greater expenditure of effort due
to his being located father from his
markets.
Very often when an export depart-
ment is started, it is expected that it
will be a profit-making unit immediately.
It is well to understand that the export
department is dealing not with one coun-
try, or with one type of individual.
Therefore, it will take longer to reach
the point of sales development than sim-
ilar efforts expended in the domestic
field. But if the corporation concerned
is willing to give its export manager
the cooperation and the financial back-
ing that is given to the domestic sales
manager, the sales results within due
time are likely to more than pay for all
the energy and capital expended.
A GREAT deal more can be done by
the American manufacturer today in
foreign markets than ten years ago.
The United States department of foreign
and domestic commerce, under Dr. Julius
Klein, has developed a splendidly efficient
and cooperative body of men who are at
all times trying to increase and further
develop American foreign trade. In our
own line of endeavors, we have the Mo-
tion Picture Division of the Department
of Foreign and Domestic Commerce,
headed by C. J. North, who is assisted
by N. D. Golden. This organization is
always looking forward to giving aid
and cooperation to the manufacturer of
motion picture theatre equipment inter-
ested in developing foreign trade.
There are also numerous trade organ-
izations in other lines of manufacture,
and the members of these organizations
have been able to help one another tre-
mendously by the interchange of infor-
mation pertaining to their relations with
foreign concerns. There is no reason
in the world why the manufacturers of
motion picture theatre equipment either
cannot be represented in such organiza-
tions, or cannot combine to form an ex-
port club of their own. In this way
they can cooperate to educate theatre
owners in other countries regarding
the advantages of using American mo-
tion picture equipment. By this means
the established trade can be expanded
and new business created.
The value of cooperation was forcibly
brought to the attention of the writer
at a recent export managers’ conven-
tion when one of the speakers of the
evening told the following story :
“While traveling in Great Britain I
visited one of the large institutions for
the insane. While being shown through
the various buildings, I asked the sup-
erintendent how many inmates were be-
ing handled. The superintendent ad-
vised that there were, approximately,
2,500. This was somewhat of a surprise
to me because I had noted very few
guards. I thereupon asked how many
keepers were employed and was aston-
ished to hear — only 25. I then re-
marked, what could 25 keepers do with
2,500 inmates if they decided to get to-
gether and rebel, upon which I received
the following very enlightening answer
— “Lunatics never cooperate.”
Wise men certainly understand coop-
eration, for it is the basis of all civil-
ization and trade.
Manufacturers should, of course, give
particular attention to the requirements
of foreign countries, and packing is one
detail to be given most careful consid-
eration. It is well known that at one
time this was one of the most serious
problems the American manufacturer
had to face in the foreign field. The
company I represent has always realized
II
142
the importance of proper packing and
shipping. The head of our shipping and
packing department has been with us
over 25 years and has had ample experi-
ence and facilities for the proper pack-
ing of our projectors. Our customers
have absolute assurance that everything
possible will be done to see that consign-
ments arrive at their destination safely
and promptly.
E had to learn “the science” of
packing, if you please, because Simplex
projectors are sold in every part of the
world. They are used in the great mov-
ing picture palaces of large cities in
every country and every continent.
They are used on rubber plantations,
mining camps and in the most remote
interior places of South American, Af-
rica and Asia. As an indication of the
special problems that develop in the
shipping of our projectors to such re-
mote localities, we quote from a letter
received by us from our distributor in
Colombia.
“We sent to Bucaramanga, on mule
back, the next to the last apparatus and
it arrived there in good condition. It is
a triumph to have sold an apparatus in
a department or state to reach which it
is necessary to travel seven or ten days
on mule back and among enormous pre-
cipices, by a very narrow trail that will
not permit of two animals abreast. It
was certainly a very great delight to us
Better Theatres Section
to have our customer express his satis-
faction regarding the proper delivery of
your projectors and it is gratifying to
us to be able to tell you that he was so
well pleased.”
Another matter to receive consider-
able attention is the importance of
strictly following up requests made by
your customer abroad when placing his
order. A great number of times the
manufacturer is inclined to feel that
part of the instructions are superfluous.
Very often the failure on his part to
comply with these desires leads to seri-
ous consequences. The customer is par-
ticularly well informed regarding his
own requirements and we here in Amer-
ica are in no position to make decisions
contrary to his expressed desires. It
must be remembered that your customer
in most cases is thousands of miles away
and that it takes considerable time to
rectify errors. Errors, which on domes-
tic orders are trivial, on foreign ship-
ments will become very serious matters
and cause considerable loss of time,
money and prestige.
The subject of extending credit to
foreign customers is one that deserves
a great deal of thought and attention.
It must be taken into consideration that
our overseas’ competitors are, and have
been for years, extending reasonable
lines of credit to their customers. The
American manufacturer has been very
chary with regards to selling his mate-
rial in any other way than payment in
April 12, 1930
New York. The reason for this can
readily be appreciated, as in most cases
the seller does not know how, or where,
to secure credit information on his cus-
tomer. This condition has been consid-
erably alleviated through the help that
is now extended to us by our Depart-
ment of Foreign and Domestic Com-
merce.
It is well to bear in mind that the
average foreign purchaser is just as
honest and very much as anxious to meet
his obligations as the domestic customer.
It therefore behooves the American
manufacturer who desires to extend his
sales abroad to see that this vital mat-
ter be given serious study.
In addition to improved methods of
obtaining complete financial information
regarding credit risks abroad, there is
also another means of protecting credits.
There are several important insurance
companies in the United States issuing
credit risk insurance. Complete infor-
mation on this subject can be obtained
either from your insurance brokers or
from the Department of Commerce.
It is my belief that the manufacturer
should give the problem of foreign sales
his serious attention and arrange for the
development and better handling of this
great potential market. Cooperation
with his colleagues and with the De-
partment of Foreign and Domestic Com-
merce will create an important outlet for
his products which will prove highly
profitable to him and the country at
large.
Replacements
of Seats
PERFECTION of a method of replac-
ing plywood and “squab” seats of
theatre chairs with interchangeable
spring seats and plywood backs with ve-
lour panels has been announced by the
Illinois Theatre Seat Exchange, 12-14
East Ninth street, Chicago.
In replacing the seats the steel stand-
ards are retained.
“It is the opinion of the acoustical en-
gineer,” says a statement by the seat
exchange, “that vast improvements in
sound can be made through reconstruc-
tion and additions to the seats in the
theatre and it is the conviction of the
theatre owner that upholstered, comfort-
able, spring seats must now replace the
hard, veneer and squab seats. Comfort
for patrons is paramount with sound
perfection and the ultimate result will
be an increase in box office receipts.
“The solution to this important prob-
lem is based upon simple, common logic.
A theatre chair is supported by heavy
iron or steel uprights or what is com-
monly termed ‘standards.’ To these are
attached the seat brackets or metal sup-
ports which operate in the form of a
hinge and make it possible to raise or
lower the chair seat. The remaining
portion of the chair is simply the back
and the seat.
“This back and seat constitutes the
two important factors of any theatre
chair. If the back of your chair hap-
pens to be all plywood or what is com-
monly termed veneer, an attractive
padded panel covered in any color of
velour or mohair fabric can be attached
to the front face of the back by means
of concealed fastenings. This not only
will add considerable to the comfort and
appearance of the chairs but it will pro-
vide sound absorbing units to improve
the acoustics in your theatre.
“If the seat of the chair is hard ve-
neer, a special interchangeable spring
seat has been designed to replace it.
This spring seat can be attached to the
seat bracket supports of any type or de-
sign of veneer seat, irrespective of make
or age of the chairs without increasing
the seat height.
“If it so happens that the seat now in
use is one of the hard stuffed type which
are commonly termed squab seats, these
likewise can be replaced with regular
box spring seats or the deluxe spring
edge seats. In other words spring seats
have been designed and constructed to
meet every condition in the present thea-
tre and can be installed without replac-
ing any of the metal parts or causing
any inconvenience.
“The Illinois Theatre Seat Exchange
is the originator of this novel and prac-
tical method of serving the exhibitor and
his patrons. This organization has gone
to an enormous expense in research and
experiment in developing this business
to meet the practical needs of the ex-
hibitor.
“Some of the largest circuits in the
country have placed recent orders for
upholstered seat replacements. A lib-
eral allowance is made for old seats that
are replaced, irrespective of whether
they are veneer or squab.
“Further, the company will supply any
style of chair parts. The exhibitor is
free to submit any of his acoustical or
seating problems to this organization.”
BUTTE, MONT. — The People’s Theatre recently
reopened. Will feature audiens.
CORNING, N. Y.— The New York Fox Theatre
has opened under the management of William A
Smith.
PITTSBORO, N. C.— The new Fields Theatre, re-
cently opened under the management of L. J. Phipps.
House has seating capacity of 800 and features
audiens.
MIDDLETOWN, O.— The Strand Theatre recently
opened under the management of Theodore Chefas.
WOODWARD, OKLA.— The Woodward Theatre re-
cently opened. Will feature audiens.
ETNA. PENN. — The Walken Enterprises, a sub-
sidiary of the Harris Amusement Company, recently
opened the Etna-Harris Theatre.
HOLMESBURG, PENN.— The Warner-Equity Thea-
tres Inc., recently opened the new Holmes Theatre.
BURKBURNETT, TEX.— The new Wilk Theatre
has opened with audiens.
FORT WORTH. TEX.— The Phillips Theatre re-
cently opened under the management of Joseph
Phillips.
CHENEY. WASH. — La Melodium, the city’s new
Movietone theatre, costing $25,000, recently opened.
CAMERON, WIS. — The Diamond Theatre recently
opened.
SKOWHEGAN, ME. — The Strand theatre, erected
by the Somerset Theatres, Inc., recently opened under
the management of Newall E. Ware. House has
seating capacity of 1000.
BALTIMORE. MD. — The Waverly theatre, acquired
by the F. H. Durkee Theatrical Enterprises, recently
reopened featuring audiens.
April 12, 1930
Exhibitors Herald-World,
143
THEATRE ARCHITECTS
A Directory of Leading Designers of Motion Picture Theatres
and (for Those Giving the Data) the Principal Houses Designed
A
R. S. Abbott, 816 Dryden Drive, Toledo, 0.
George Abernathy, 83 S. High Street,
Columbus, 0.
Adams & Adams, Real Estate Building,
San Antonio, Tex.
William Aitken, 330-33 Lyon Building,
Seattle, Wash.
Principal Theatre Designed
Fox, Everett, Wash., 700 seats.
Walter W. Alschlager, 565 Fifth Ave-
nue, New York, N. Y., and 10 N. Clark
Street, Chicago, 111.
A. S. Alschuler, 28 E. Jackson Boulevard,
Chicago, 111.
Ernest A. Arent & Kenneth Mac M.
Towner, Kinmouth Building, Asbury
Park, N. J.
L. A. Asbury, 1514 E. Fourth Street, Char-
lotte, N. C.
Augustine & Klinger, 5619 Sixth Avenue,
Kenosha, Wis.
B
George J. Baciimann, Corner Third & E.
Harrison Streets, Flint, Mich.
Associate: R. T. Dittmer.
Principal Theatres Designed
Michigan, Flint, Mich., Spanish, 1,800 seats.
State, Flint, Mich., Italian, 1,200 seats.
Strand, Flint, Mich., Colonial, 1,100 seats.
State, Pontiac, Mich., Classical, 1,800 seats.
Eagle, Pontiac, Mich., Moorish, 1,100 seats.
Orpheum, Pontiac, Mich.. Classical, 1,300 seats.
Capitol, Owosso, Mich., Italian, 1,200 seats.
Backes & Uthus, 208 Third Street, Mil-
waukee, Wis.
Charles Bacon, 1104 I. O. O. F. Building,
Indianapolis, Ind.
Leonard H. Bailey, 1217 Colcord Building,
Oklahoma City, Okla.
Principal Theatres Designed
Liberty, Oklahoma City, Okla.. Free Classic, 1,400
seats.
Schrine Auditorium, Ardmore, Okla., Byzantine, 1,400
seats.
Princess, Ardmore, Okla., Renaissance, 1,200 seats.
The Woodward, Woodward. Okla., Classic. 800 seats.
The Oklahoman, Hobart, Okla., Spanish, 800 seats.
Balch & Stanberry, Film Exchange Build-
ing, Los Angeles, Cal.
The Ballinger Company, 105 S. 12th
Street, Philadelphia, Pa.
Elmer F. Behens, 605 N. Michigan Ave-
nue, Room 302, Chicago, 111.
Principal Theatres Designed
York, Elmhurst, 111., Spanish, 1,200 seats.
Arcadia, St. Charles, 111., Spanish, 1,000 seats.
Princess, Woodstock, 111., Moorish, 1,000 seats.
Pekin, Pekin, 111., Chinese, 1,000 seats.
El Tovar, Crystal Lake, III., Spanish, 1,000 seats.
De Kalb Egyptian, De Kalb, HI., Egyptian, 1,600
seats.
Ralph Bencker, Horn Building, 16th &
Chestnut Streets, Philadelphia, Pa.
R. F. Beresford, 1115 Connecticut Avenue,
Washington, D. C.
Berger & Kelley, Lincoln Building, Cham-
paign, 111.
Besecek & DeFoe, 114 W. Tenth Street,
Kansas City, Mo.
William B. Betts, 32 W. Randolph Street,
Chicago, 111.
Principal Theatres Designed
Desplaines, Desplaines, 111., Spanish, 1,000 seats.
Glen, Glen Ellyn, 111., English, 1,000 seats.
Catlow, Barrington, 111., English, 850 seats.
Willard, Villa Park, 111., Modern, 850 seats.
Chelten, Chicago, 111., Modern, 1,100 seats.
Alvin C. Bieber, 1520 Locust Street, Phila-
delphia, Pa.
Fred A. Bishop, 903 Electric Building,
Richmond, Va.
Principal Theatres Designed
Byrd. Richmond, Va., 1,600 seats.
Bluebird, Petersburg, Va., 1,300 seats.
E. R. Bitting, 1104 Hamilton Street, Allen-
town, Pa.
W. S. Bittner, 4902 Forsythe Street, East
Chicago, Ind.
Boller Brothers, 114 W. Tenth Street,
Kansas City, Mo., Douglas Building, Los
Angeles, Cal.
Members of Firm: Robert Boller, Kansas
City; Carl Boiler, Los Angeles.
Associates: L. D. McDonald, N. E. Palm-
quist, C. R. Geery, Lee DeCamp.
Principal Theatres Designed
Missouri, St. Joseph, Mo., Persian, 1,600 seats.
Texas, San Antonio, Tex., Spanish, 3.000 seats.
Missouri, Columbia, Mo., Louis XV, 1,550 seats.
Coleman, Miami, Okla., Louis XV, 1,650 seats.
Criterion, Oklahoma City, Spanish, 1,600 seats.
Granada, Kansas City, Mo., Atmospheric, 1,300 seats.
Granada, Plainvievv, Tex., Atmospheric, 1,300 seats.
Nomar, Wichita, Kan., Mexican, 1,000 seats.
Walter Earle Bort, Tucker Building, Clin-
ton, la.
Associate: J. H. Ladehoff.
Principal Theatre Designed
Capitol, Morrison, 111., Italian, 600 seats.
H. A. Brandt, 1319 F Street, N. W., Wash-
ington, D. C.
B. A. Branson, 1502 W. 26th Street, In-
dianapolis, Ind.
Finley Brooke, Conway Avenue, Cincin-
nati, O.
Murray Brown, Confederation Life Build-
ing, Toronto, Canada.
Brussel, Black & Vitterro, 1630 Arcade
Building, St. Louis, Mo.
A. O. Buoina, 200 W. 57th Street, New
York City.
Building Service Bureau, 301 Broadway,
Market Building, Detroit, Mich.
Clarence C. Bulger, 207 Construction In-
dustry Building, Dallas, Tex.
L. E. Burkett, 244 Farmers Trust Build-
ing, Fort Wayne, Ind.
Busboom Brothers, Fairbury, Neb.
C
G. R. Callis, Hearst Tower Building, Bal-
timore, Md.
Cannon & Fetzer, 506 Templeton Building,
Salt Lake City, Utah.
Frank B. Carpenter, Brown Building,
Rockford, 111.
Swan A. Clausen, 701 Milikin Building,
Decatur, 111.
J. W. Clyde, Proctor Building, Mt. Vernon,
N. Y.
Clinton B. Cook, Asbury Park Trust
Building, Asbury Park, N. J.
A. P. Coolidge, Helena, Ark.
Jos. H. Cornell, Far Rockaway, N. Y.
Arthur Cottrell, 527 Bangs Avenue, As-
bury Park, N. J.
S. A. Craig, 103 S. Capitol Avenue, Indian-
apolis, Ind.
C. Howard Crane, 1001 Fox Building, De-
troit, Mich.
Associates: Elmer George Kiehler, Ben
A. Dore.
W. Holmes Crosby & Company, 31-32-33
Beers Building, Oil City, Pa.
Perry E. Crosier, 916 New York Life
Building, Minneapolis, Minn.
Samuel N. Crowan Company, 2 W. Mon-
roe Street, Chicago, 111.
R. H. Cutting, 1842 E. 81st Street, Cleve-
land, O.
D
Davis & Wilson, 525 S. 13th Street, Lin-
coln, Neb.
Members of Firm : Ellery Davis, Walter
F. Wilson.
Principal Theatre Designed
Stuart, Lincoln, Neb., 2,000 seats.
L. A. Desjardins, 409 Bank Block, Den-
ver, Col., and 19% N. Dewey, Oklahoma
City, Okla.
Members of Firm: L. A. Desjardins,
J. H. Thomas.
Associate: J. J. Huddart, 409 Bank
Building, Denver, Col.
Dick & Bauer, Inc., 208 Third Street, Mil-
waukee, Wis.
Members of Firm : Gustave A. Dick,
Alex H. Bauer, Harvey M. Risseeuw.
Principal Theatres Designed
Milwaukee, Milwaukee, Wis., Georgian, 1,200 seats.
Tower, Milwaukee, Wis., Spanish, 1,650 seats.
Colonial, Milwaukee, Wis., Colonial, 1,650 seats.
Oriental, Milwaukee, Wis., Indo-Saracenie, 2,400 seats.
Garfield, Milwaukee, Wis., French, 1,800 seats.
National, Milwaukee, Wis., Italian Renaissance, 1,450
seats.
Capitol, Racine, Wis., Renaissance, 1,000 seats.
Sprague, Elkhorn, Wis., Modernistic, 700 seats.
Oshkosh, Oshkosh, Wis., Italian Renaissance, 1,400
seats. ,
Clari W. Ditchy, 415 Brainard Street,
Detroit, Mich.
J. A. Dempwold, Cassett Building, York,
Pa.
H. B. Dox, 502 Lehmann Building, Peoria,
111.
S. T. Dubitzky, 161 Main Street, Fall
River, Mass.
W. Scott Dunne, Melba Building, Dallas,
Tex.
Principal Theatres Designed
Howell, Coleman, Tex., Italian, 1,000 seats.
Ritz, Big Spring, Tex., Spanish, 1,000 seats.
Texas, San Angelo, Tex., Spanish, 1,800 seats.
Ritz, Corpus Christi, Tex., Spanish, 1,600 seats.
Plaza, El Paso, Tex., Spanish, 2,700 seats.
Arcadia, Dallas, Tex., Italian, 1,100 seats.
Dal-Tex, Dallas, Tex., Georgian, 700 seats.
N. E. Durand, Frederick Foltz & Com-
pany, 510 N. Dearborn Street, Chicago.
E
Eberson & Eberson, Inc., 200 W. 57th
Street, New York, N. Y.
Members of Firm: John Eberson, Presi-
dent.
Principal Theatres Designed
Paradise, New York, N. Y., Italian Baroque, 4,000
seats.
Majestic, San Antonio, Tex., Mexican Spanish, 4,000
seats.
Paradise, Chicago, III., Modern French, 4,400 seats.
Valencia, Jamaica, N. Y., Spanish, 3,700 seats.
Avalon, Chicago, 111., Persian, 3,600 seats.
Loews, Louisville, Ky„ Spanish, 3,500 seats.
Harris Memorial, McKeesport, Pa., Spanish, 2,200
seats.
George E. Eichenlaub, Commerce Build-
ing, Erie, Pa.
Members of Firm: R. A. and D. N.
Eichenlaub.
Associates: R. C. Stevens, O. D. Horton.
(This firm, which specializes in standard, designs for
theatres seating from 500 to 8,000, is represented by
a number of structures in Eastern and Southern
United States, in general of Renaissance style. A sub-
sidiary, The Master Builders, Commerce Building,
Erie, Pa., is accessible for both financing and con-
tracting.)
144
Better Theatres Section
April 12, 1930
Eisenberg & Feer, 11 Beacon Street, Bos-
ton, Mass.
Members of Firm: S. S. Eisenberg, H.
L. Feer.
Principal Theatres Designed
Egyptian. Boston. Mass., Egyptian. 2,500 seats.
Strand, Boston, Mass., Modern, 780 seats.
Ellerbe & Company, 50 Essex Building,
Minneapolis, Minn., and 692 Endicott
Building, St. Paul, Minn.
Douglas Ellington, 16% Malt Street,
Asheville, N. C.
Fred W. Elliott, 515 Chamber of Com-
merce Building, Columbus, O.
Principal Theatres Designed
Fairmont, Fairmont, W. Va., Spanish, 1,600 seats.
Majestic, Columbus, O., Italian, 1,200 seats.
Smoot, Parkersburg, W. Va., Classical, 1,000 seats.
Lincoln, Parkersburg, W. Va., Modern, 1,000 seats.
Hippodrome, Marietta, O., Italian, 1,200 seats.
Ceramic, East Liverpool, O., Classical, 1,600 seats.
F
Fridstein Company, 111 W. Washington
Street, Chicago, 111.
George L. Fisher, 1439 City National Bank
Building, Omaha, Neb.
Herbert French, 1108 Washington Street,
Wilmington, Del.
Clyde N. & Nelson Friz, Lexington Build-
ing, Baltimore, Md.
c
M. Del Gaudio, 160 W. 45th Street, New
York, N. Y.
Giesecke & Harris, 405 Littlefield Build-
ing, Austin, Tex.
J. Kerr Giffen, 804 Brant Bldg., Can-
ton, O.
Principal Theatres Designed
Bexley, Dover, O., Spanish, 950 seats.
Samuele, Dillonvalle, O., Modernistic, 955 seats.
John Graham & Company, 1610 Euclid
Avenue, Cleveland, 0.
Graham. Anderson, Probst & White, 80
E. Jackson Boulevard, Chicago, 111.
A. S. Graven, Inc., Suite 1606, 100 N. La
Salle Street, Chicago, 111.
Members of Firm : A. S. Graven, L.
Graven, L. F. Graven.
Principal Theatres Designed
Fisher, Detroit. Mich., Mayan, 2,711 seats.
Minnesota, Minneapolis, Minn., Italian Renaissance,
4,012 seats.
Knoxville, Knoxville, Tenn., Moorish, 2,002 seats.
Keith-Albee, Rochester, N. Y., Italian Renaissance,
3,006 seats.
Alabama, Birmingham, Ala., Spanish Baroque, 2,521
seats.
H
Alfred A. Hahn, 513 Adison Avenue, To-
ledo, O.
Associate: Paul S. Robinette.
Principal Theatres Designed
Westwood, Toledo, O., Italian Renaissance, 1,000
seats.
Eastwood, Tolodo, O., Italian Renaissance, 850 seats.
Royal, Toledo, O., Modernistic, 700 seats.
East Auditorium, Toledo, O., Italian, 750 seats.
Hector O. Hamilton, 369 Lexington Ave-
nue, New York City.
F. A. Henninger, Securities Building,
Omaha, Neb.
C. H. Hinnant, Peoples Bank Building,
Lynchburg, Va.
H. C. Hodgens and A. D. Hill, 130 S.
15th Street, Philadelphia, Pa.
Principal Theatres Designed
Tower, Philadelphia. Pa.. Renaissance, 3,400 seats.
Roosevelt, Philadelphia, Pa., Renaissance, 2,200 seats.
Colney, Philadelphia, Pa., Renaissance, 2,200 seats.
Rexy, Philadelphia. Pa.. Renaissance, 2,200 seats.
Admiral, Philadelphia, Pa., Renaissance, 1,500 seats.
Fern Rock, Philadelphia, Pa., Renaissance, 1,500
seats.
Caphaum, State College, Pa., Renaissance, 1,200
seats.
Hoffman-Henon Company, Finance Build-
ing, Philadelphia, Pa.
Members of Firm: Paul J. Henon Jr.,
D. T. Henon.
Principal Theatres Designed
Mastbaum. Philadelphia, Pa., Renaissance, 5,000 seats.
Enright, Pittsburgh, Pa., Modernistic, 3,400 seats.
Circle, Philadelphia, Pa., Atmospheric Spanish, 3,000
seats.
Boyd, Philadelphia, Pa., Modernistic, 2,500 seats.
Stanley, Baltimore, Md., Renaissance, 3,300 seats.
Erlanger, Philadelphia, Pa., Georgian. 2,300 seats.
Warner, Atlantic City, N. J., Spanish, 4,300 seats.
Harry C. Holbrook, 39 W. Broad Street,
Columbus, O.
Hooper & Janusch, Inc , 879 N. State
Street, Chicago, 111.
The E. C. Horn Sons, 1476 Broadway,
New York, N. Y.
Members of Firm : Charles T. Horn,
Stephen S. Horn.
Principal Theatres Designed
State, Waterbury, Conn., 15th Century Italian, 1,950
seats.
Strand, New Britain, Conn., Italian Renaissance, 2,020
seats.
State, Harrisburg. Pa., Italian Renaissance and
Spanish, 2,058 seats.
Houck & Smenner, 108 E. Washington
Street, Muncie, Ind.
C. G. Howell, Robert Fulton Hotel, At-
lanta, Ga.
Peter M. Hulsken, 506 Savings Building,
Lima, O.
Associate: Lyman T. Strong.
Principal Theatres Designed
Schine’s Ohio. Lima, O., Italian Renaissance, 2,000
seats.
Schine’s State, Sandusky. O., Spanish, 1,800 seats.
Ritz. Tiffin. O., Italian Renaissance, 1,400 seats.
Schine's Ohio, Kenton, O., Spanish Atmospheric,
I, 200 seats.
Sherman, Chillicothe, O., Spanish Atmospheric. 1,000
seats.
J
Jens J. Jensen, 1105 Lawrence Avenue,
Chicago, 111.
Johnson & Branson, Lynchburg, Va.
Edward Arthur Juul, Security National
Bank Building, Sheboygan, Wis.
Principal Theatres Designed
Empire, Manitowoc, Wis., Classic, 1,000 to 1,200 seats.
Bowler, Sheboygan, Wis., Classic, 1,000 seats.
K
Albert Kahn, Inc., 1000 Marquette Build-
ing, Detroit, Mich.
Louis S. Kaplan, Fizcharges Building,
Trenton, N. J.
John Edmund Kelly, 38 Chauncy Street,
Boston, Mass.
Kenne & Simpson, 1005 Land Bank Build-
ing, Kansas City, Mo.
Melvin L. King, 300 Dennison Building,
Syracuse, N. Y.
Richard D. King, Los Angeles, Cal.
W. H. King, Magee Building, Pittsburgh,
Pa.
Floyd F. Kings, 201 Lauriston Avenue,
Lake Worth, Fla., and Mitchell, S. D.
Associates: G. W. Hutchinson, C. S.
Weller.
Principal Theatres Designed
Oakley, Lake Worth, Fla., Spanish, 640 seats.
Show Boat, West Palm Beach, Fla., Spanish, 1,100
Kirchoff & Rose, 1300-13 Empire Build-
ing, Milwaukee, Wis.
Wade H. Klamberg & Company, 317 N.
11th Street, St. Louis, Mo.
A. J. Klinkhart, Kohler Building, Hagers-
town Md.
Charles E. Kountz, 115 Young Building,
Hagerstown, Md.
H. K. Krapp, 1 W. 47th Street, New York,
N. Y.
E. D. Krenn & H. Beidler, 952 N. Mich-
igan Avenue, Chicago, 111.
Krokyn, Browne & Rosenstein, 220 Dev-
onshire Street, Boston, Mass.
Members of Firm: Ambrose A. Browne,
J. Frederick Krokyn, Arthur Rosenstein.
Principal Theatres Designed
Seville, East Boston, Mass., 1,750 seats.
Colonial, North Attleboro, Mass., 1,250 seats.
Strand, South Boston, Mass., 1,600 seats.
Noody Street, Waltham, Mass., 2,800 seats.
Humboldt Avenue, Roxbury, Mass., 1,100 seats.
L
Thomas W. Lamb, 644 Eighth Street, New
York, N. Y.
C. W. Lampe, 155 N. Clark Street, Chicago,
111.
W. J. Laws & Company, 1018 Hales Build-
ing, Oklahoma City, Okla.
Principal Theatres Designed
Circle C, Oklahoma City, Okla., 1,000 seats.
Oklahoma Theatrical Corporation, 800 seats.
W. H. Lee, 1505 Race Street, Philadelphia,
Pa.
Associate: Armand D. Carroll.
Principal Theatres Designed
Astor, Reading, Pa., Modernistic, 2,500 seats.
Sedgwick. Philadelphia, Pa., Modernistic, 2,000 seats.
Drake, Oil City, Pa., Moderne, 2,250 seats.
Forum. Philadelphia, Pa., Modernistic, 1,850 seats.
State, Easton, Pa., Spanish, 2,000 seats.
Harris, Harristown, Pa.. Modernistic, 2,500 seats.
Capitol, Pottsville, Pa., Spanish, 2,500 seats.
Leon M. Lempert & Son, 1058 Mercantile
Building, Rochester, N. Y.
S. R. Lewis, c/o Lewis & Capron, 407 S.
Dearborn Street, Chicago, 111.
Lewis & Daugherty, Adams Building, Dan-
ville, 111.
C. W. Linsley, Lamar Building, Jackson,
Miss.
H. C. Loomis, 7016 Euclid Avenue, Cleve-
land, O.
J. Hal Lynch & Son, 625 Locust Street,
St. Louis, Mo.
M
Mackenzie & Pratt, 306 Genesee County
Bank Building, Flint, Mich.
Edward George McClellan, 7441 Cottage
Grove Avenue, Chicago, 111.
Magaziner, Eberhard & Harris, 1701 Wal-
nut Street, Philadelphia, Pa.
Members of Firm: Louis Magaziner, Vic-
tor Eberhard, James Russell Hands.
Principal Theatres Designed
Uptown, Philadelphia, Pffi, Modernistic, 2,500 seats.
Media, Media, Pa., Classic, 1,500 seats.
Ogontz, Philadelphia, Pa., Classic, 2,000 seats.
Rivoli, Hammonton, N. J., Spanish, 1,100 seats.
Felton, Philadelphia, Pa., Spanish, 1,000 seats.
Rockland, Philadelphia, Pa., Spanish, 900 seats.
Broadway, Pitman, N. J., Classic, 1,000 seats.
J. Mandor Matson, Racine, Wis.
A. G. Mayger, Fisher Building, Detroit,
Mich.
Principal Theatres Designed
[Note: A. G. Mayger was a member of the firm
of Graven & Mayger when that firm designed the
following theatres.]
Fisher. Detroit, Mich., Mayan, 3,000 seats.
Alabama, Birmingham. Ala.. Moorish, 2,800 seats.
Minnesota, Minneapolis, Minn., Renaissance, 4.050
seats.
Tennessee, Knoxville, Tenn., Moorish, 2,200 seats.
Meginnis & Schaumberg, Federal Trust
Building, Lincoln, Neb.
Principal Theatre Designed
Sun, York, Neb., Spanish, 900 seats.
C. Meyers, 104 N. Sixth Street, Spring-
field, 111.
Midwest Engineering & Construction
Corporation, Interurban Terminal Build-
ing, Columbus, O.
Jos. C. Moresi, 418 Canyon Avenue, Fort
Collins, Col.
B. A. Mueller, Arcade Building, East St.
Louis, 111.
N
J. E. Nason, 622 Corn Exchange Building,
Minneapolis, Minn.
Principal Theatres Designed
Grand, Estherville, la., Bram Construction, 1,100
seats.
State, Eau Claire, Wis., Bram Construction, 2,000
seats.
State, Huron, S. D., Atmospheric, 1,000 seats.
The Morehead, Morehead, Minn., Bram Construction,
1,050 seats.
The Piller, Valley City, N. D., Bram Construction,
1,180 seats.
State, Ely, Minn., Bram Construction, 700 seats.
Risley, Spring Grove, Minn., Atmospheric, 600 seats.
Broadway, Albert Lee, Minn., Bram Construction,
1,300 seats.
A. E. Neucks, 604 Old State National Bank
Building, Evansville, Ind.
Newhouse & Bernham, Inc., 8 S. Mich-
igan Avenue, Chicago, 111.
Principal Theatres Designed
State, Chicago, 111., 2,300 seats.
Highland, Chicago, 111., 2,100 seats.
McVickers, Chicago, 111. (with Thomas Laumb), 2,300
seats.
Highway, Chicago, 111., 1,000 seats.
La Porte, La Porte, Ind., 1,500 seats.
Woodlawn, Chicago, 111., 1,700 seats.
Blackstone, South Bend, Ind., 1,800 seats.
Capitol, Cincinnati, O., 1,800 seats.
Des Moines. Des Moines, la.. 1,800 seats.
April 12, 1930
Exhibitors Herald-World
145
M. Nirdlinger, Nirdlinger & Marlier, 905
Empire Building, Pittsburgh, Pa.
C. H. North, 1711 Sansom Street, Phila-
delphia, Pa.
o
Oppenhamer & Obel, 100 S. Washington
Street, Chicago, 111.
Principal Theatres Designed
Merrill, Merrill, Wis., Spanish, 1,000 seats.
Starkey, Berlin, Wis., Spanish, 1,000 seats.
Grand, Wausau, Wis., Georgian, 1,800 seats.
Wausau, Wausau, Wis., Colonial, 1,200 seats.
Liberty, Libertyville, 111., Spanish, 950 seats.
Orpheum, Green Bay, Wis., Modernistic, 1,500 seats.
P
Oliver Randolph Parry, 1524 Sansom
Building, Philadelphia, Pa.
Urban F. Peacock, 445 Milwaukee Street,
Milwaukee, Wis.
Principal Theatres Designed
Lake, Milwaukee, Wis., Renaissance, 900 seats.
Venetian, Milwaukee, Wis., Atmospheric, 1,475 seats.
Egyptian, Milwaukee, Wis., 1,570 seats.
Capitol, Cedar Rapids, la., Renaissance, 2,300 seats.
Venetian, Waterloo. Ia., Atmospheric, 1,850 seats.
Paradise, West Allis, Wis., Renaissance, 1,250 seats.
Henry T. Phelps, Hicks Building, San An-
tonio, Tex.
Pittsburgh Contracting and Engineer-
ing Company, 811 Rebecca Avenue, Wil-
kinsburg, Pa.
Associates: Max Egermann, Frank K.
West.
Principal Theatre Designed
Plaza, Dequesne, Pa., 1,500 seats.
Pope & Manning, Equitable Building, Wil-
mington, Del.
J. E. O. Pridmore, 38 S. Dearborn Street,
Chicago, 111.
Associates: Herbert Tyson, C. G. Carl-
son.
Principal Theatres Designed
Sheridan, Chicago, 111., Grecian, 3,500 seats.
Terminal, Chicago, III., Spanish, 3,000 seats.
State, Minneapolis, Minn., French, 3,000 seats.
Palace, Peoria, 111., Modern French, 3,000 seats.
Midway. Rockford, 111., Spanish, 2,500 seats.
Cort, Chicago, 111., Sicilian, 2,000 seats.
Northtown, Chicago, 111., Mediterranean, 3,000 seats.
R
C. W. and George L. Rapp, 231 W. 43rd
Street, New York, N. Y., and 190 N.
State Street, Chicago, 111.
Victor A. Rigaumont, 1540 Broadway,
New York, N. Y., and Leon Penn Build-
ing, Pittsburgh, Pa.
Peter Rossello, 505 Cadillac Square Build-
ing, Detroit, Mich.
LeRoy B. Rothschild, 215 E. Broad Street,
Philadelphia, Pa.
Rubin & VeShancey, 960 Union Trust
Building, Pittsburgh, Pa.
Rubush & Hunter, Indianapolis, Ind.
Members of Firm: P. C. Rubush and
E. O. Hunter.
Principal Theatres Designed
Circle, Indianapolis, Ind., 3,000 seats.
Indiana, Indianapolis, Ind., 3,500 seats.
Walker, Indianapolis, Ind., 1,800 seats.
Palace, Indianapolis, Ind., 3,000 seats.
Paul P. Ruehl, 247 Park Avenue, New
York, N. Y.
Principal Theatres Designed
Ward & Glynne's, Patchoque, L. I., N. Y., Adams,
1,400 seats.
Ward & Glynne’s, Bay Shore, N. Y., Adams, 2,100
seats.
Ward & Glynne’s, Greenport, N. Y., Adams, 1,200
seats.
S. Russell, 11 E. Lexington Street, Balti-
more, Md.
s
C. A. Sandblom, 145 W. 45th Street, New
York, N. Y.
Henry J. Schneider, 66 Baldwin Block,
Council Bluffs, Ia.
Charles Shaefer, Jr., 332 E. 149th Street,
New York, N. Y.
R. L. Simmons, Elkhart, Ind.
Principal Theatres Designed
New Garden, Frankfort, Mich., American, 600 seats.
Rose, Bastrop, La., Mission, 800 seats.
Rialto, Plymouth, Ind., American, 1,000 seats.
Livingston, Howell, Mich., Tudor, 800 seats.
Grand Isle, Grand Island, Gulf of Mexico, Futuristic,
400 seats.
Lyric, Ligioner, Ind., 700 seats.
C. H. Sorber, 710 First National Bank
Building, Greensburg, Pa.
Horace L. Smith, c/o C. K. Howell, Inc.,
Richmond, Va.
William W. Slack & Son, Trenton, N. J.
Principal Theatres Designed
South Broad, Trenton, N. J., Colonial, 3,200 seats.
Gaiety, Trenton, N. J., Spanish, 1,500 seats.
Stacy, Trenton, N. J., 1,200 seats.
E. Steinberg, 230 N. Michigan Avenue,
Chicago, 111.
A. M. Strauss, 415 Cal-Wayne Building,
Fort Wayne, Ind.
Principal Theatres Designed
Emboyd, Ft. Wayne, Ind., Spanish-Italian Renais-
sance, 3,000 seats.
Paramount. Anderson, Ind., Spanish-Atmospheric,
2,000 seats.
Court, Auburn, Ind., Spanish-Atmospheric, 1,000
seats.
State, Ft. Wayne, Ind., Classical, 1,000 seats.
Elks, Garrett, Ind., Modernistic, 1.200 seats.
Paramount, Ft. Wayne, Ind., Modernistic, 2,500 seats.
T
Thalheimer & Weitz, 10 S. 18th Street,
Philadelphia, Pa.
Members of Firm: Clarence S. Thal-
heimer, David D. Weitz.
Principal Theatres Designed
Lansdale, Lansdale, Modeme, 1,200 seats.
Nineteenth Street, Allentown, Moderne, 1,200 seats.
Capitol. Allentown, Moderne, 1,000 seats.
Mt. Ephraim, Mt. Ephraim, Italian, 1,000 seats.
Provident, New Rochelle, Atmospheric, 1,500 seats.
Jenkintown, Jenkintown, Pa., Moderne, 1,800 seats.
Tilghman-Moyer Company, 141 W. Ninth
Street, Allentown, Pa.
C. Totten, 101 Hassayampa Hotel, Pres-
cott, Ariz.
u
United Studios, Inc., 14 W. Lake Street,
Chicago, 111.
Members of Firm : L. P. Larsen, H. J.
Mingo, E. R. Nickel
To the designers
of motion picture
theatre buildings:
^T'W.E' service which Better The-
atres wished constantly to per-
form as a means of practicable
communication between those who
design motion picture theatres and
those who own and manage them,
is directly indicated by this direc-
tory. We assume it is umieces-
samy to point to the general con-
tents of all issues as evide7ice of
Better Theatres’ aggressive char-
acter as a source of ideas for both
architect and showman. Here we
stress Better Theatres’ function as
a medium of direct contact , adding
(not without pride) that this serv-
ice extends quite beyond its pages.
For example, many scores of di-
rect replies are written yearly to
inquiries from people about to
build or remodel a theatre. For
the actual planning, of course, it
is always strongly recommended
that an experienced motion picture
theatre architect be engaged. If
requested, the names of such archi-
tects are submitted, the names
being selected from the latest
Buyers Number architects’ direc-
tory strictly on the basis of geo-
graphical location. If the inquirer
lives near Kansas City,. several
architects in that immediate ter-
rito't'y are named. Although ques-
tions involving details preliminary
to the actual designing will, from
this issue on, be disposed of
through the new department,
Planning the Theatre, requests for
the names of suitable architects
will be ansivered directly as usual.
Principal Theatres Designed
Appleton, Appleton, Wis., Spanish-Atmospheric, 1,840
Green Bay, Green Bay, Wis., Moorish, 2,080 seats.
Patio, Freeport, 111., Spanish, 1,150 seats.
El Tovar, Crystal Lake, 111., Spanish. 980 seats.
500, Sault Ste. Marie, Mich., Spanish, 1,191 seats.
Delavan, Delavan, Wis., Atmospheric.
Joseph Urban, 5 E. 57th Street, New York,
N. Y.
Principal Theatres Designed
Ziegfeld, New York, N. Y., 1,622 seats.
Paramount, Palm Beach, Fla., 1,356 seats.
V
Van Gunten & Van Gunten, 26 E. Huron
Street, Chicago, 111.
Members of Firm: Orlando Van Gunten,
Tillman Van Gunten.
Principal Theatre Designed
Tivoli, Downers Grove, 111., Italian Renaissance, 1,500
seats.
Frederick T. Vezzell, Robinson Building,
Ocala, Fla.
Principal Theatres Designed
Etta, Ocala, Fla., Spanish, 1,200 seats.
Dixie, Ocala, Fla., Spanish, 500 seats.
P. A. Vivarttas, Union City, N. J.
C. Edward Vosbury, 602 Sec Building,
Binghamton, N. Y.
w
Harry E. Weaver, 502 Esperson Building,
Houston, Tex.
Principal Theatres Designed
Criterion, Enid. Okla., 1,000 seats.
Orpheum, Wichita, Kan., 2,500 seats.
York Rite Temple Auditorium, Wichita, Kan., 1,500
seats.
C. W. Webster & L. J. Latz, 5 N. Genesee,
Waukegan, 111.
W. C. Weeks, Inc., 720 Ontario Avenue,
Sheboygan, Wis.
Members of Firm: W. C. Weeks, W. F.
Weeks, I. Lohman, H. T. Disbrow.
Principal Theatre Designed
Rex, Sheboygan, Wis., Renaissance, 950 seats.
Emile Weil, Inc., Whitney Bank Building,
New Orleans, La.
Arthur Weiser, 510 Madison Avenue, New
York, N. Y.
Fred Wesley Wentworth, 140 Market
Street, Paterson, N. J.
Members of Firm: Fred W. Wentworth,
Fred J. Vreeland.
Principal Theatres Designed
Stanley, Jersey City, N. J., Atmospheric, 4,400 seats.
Fabian. Paterson, N. J., Spanish, 3,300 seats.
Fabian, Hoboken, N. J., French, 3,200 seats.
Branford, Newark, N. j., Empire, 3,000 seats.
Ritz, Elizabeth, N. J., Italian, 2,800 seats.
William J. Westfall, 1104 Nixon Build-
ing, Corpus Christi, Tex.
Albert E. Westover, 109 S. 22d Street,
Philadelphia, Pa.
Louis L. Wetmore, Rogers Building, Glens
Falls, N. Y.
Principal Theatres Designed
Strand, Mechanicsville, N. Y„ Colonial, 1,200 seats.
Strand, Hudson Falls, N. Y., Colonial, 950 seats.
Crandell, Chatham, N. Y., Spanish, 700 seats.
Spear, Plattsburgh, N. Y., Colonial, 900 seats.
Springfield, Springfield, Vt., Colonial. 900 seats.
Adirondack, Lake Placid, N. Y., Early English, 1,000
seats.
Russell Barr Williamson, 405 Broadway,
Milwaukee, Wis.
Thomas W. Williamson, Central National
Bank Building, Topeka, Kan.
William Wrifford, 724 Washington Street,
Camden, N. J.
z
Charles B. Zalesky, Security Building,
Cedar Rapids, Ia.
John J. Zink, 2826 Overland Avenue,
Hamilton, Baltimore, Md.
Principal Theatres Designed
The Bridge, Baltimore, Md., Classical, 950 seats.
Tivoli, Frederick, Md., Classical, 1,500 seats.
Colony, Washington, D. C., Classical, 1,500 seats.
Takoma, Takoma Park, D. C.; Classical, 1,200 seats.
Rialto, Washington, D. C., Classical, 1,800 seats.
Century, Baltimore, Md., Classical, 3,500 seats.
Valencia, Baltimore, Md., Classical, 1,800 seats.
[The latter two theatres in one building.]
R. Harold Zook, 140 S. Dearborn Street,
Chicago, 111.
Principal Theatre Designed
Pickwick, Park Ridge, III., Modernistic, 1,600 seats.
146
Better Theatres Section
April 12, 1930
THEATRE PROJECTS
FOLLOWING is a list of new projects
in motion picture theatre construc-
tion compiled from reports available
on April 8. The list also includes re-
modeling projects and contracts award-
ed. An asterisk before the item indi-
cates that additional information has
been received since a previous report.
THEATRES PLANNED
California
BEVERLY HILLS.— Warner Brothers Pictures,
Inc., Los Angeles, has plans by B. M. Pretiea, War-
ner Brothers Downtown Theatre Building, Los An-
geles, for a new theatre to be located on Wilshire
Boulevard, with seating capacity of 3,000. Estimated
cost $1,000,000.
HEALDSBURG. — The Redwoods Theatres, Inc., has
plans by W. B. Coulter, 46 Kearney street, San Fran-
cisco, for a reinforced concrete theatre. Estimated
cost, $150 000.
HUNTINGTON PARK. — Warner Brothers Pic-
tures, Inc., M. A. Silver, president, Los Angeles, has
plans by B. M. Pritica, 915 Warner Brothers Down-
town Theatre Building, Los Angeles, for a one-story
mezzanine-balcony reinforced concrete theatre and
store building, 114 by 150 feet. Estimated cost,
$150,000.
OAKLAND. — The Publix Theatres Corporation,
1066 Market street, San Francisco, has plans by
Miller & Pflueger, 580 Market street, San Francisco,
for reinforced concrete theatre to be located at Broad-
way and Hobart street. Estimated cost, $1,000,000.
PASADENA. — Interests represented by J. F. Skor-
pik. 314 South Lake street, have plans by Balch &
Stanberry, Film Exchange Building, Los Angeles, for
a reinforced concrete, theatre, with seating capacity
of 2.500. Estimated cost, $350,000. •
POMONA. — Fox-West Coast Theatres, Inc., Wash-
ington and Vermont streets, Los Angeles, has plans
by S. C. Lee, Petroleum Securities Building, Los
Angeles, for a two-story reinforced concrete theatre,
with seating capacity of 2.000, to be located on Third
street. Estimated cost, $250,000.
STOCKTON. — New theatre will be erected for An-
gelo Palmero. with seating capacity of 650. Lessee
N. Terai. Estimated cost, $25,000.
Georgia
BAXLEY. — Warren E. Swain plans the erection of
a one-6tory brick theatre on Tippins street, 30 by
110 feet. Lessee Mrs. S. V. Brown and Mrs. F. W.
Collins. , ,
MONROE.— R. L. Nowell, Jr., has plans by War-
field Keebie, Nashville Trust Building. Nashville,
Tenri.l for a two-story brick and stone-trim theatre.
Bids in. Estimated cost, $50,000.
Illinois
CALUMET CITY. — Calumet City Theatre Corpora-
tion. A. Jacobstein, president. Calumet City Bank
.Building, has plans by Buckley & Skidmore. First
National Bank, Hammond, Ind., for a two-story brick
and reinforced concrete theatre, store and apart-
ment building. Estimated cost, $400,000.
Indiana
INDIANAPOLIS. — Company forming, care C. H.
Mote, 1100 Hume Mansur Building, has plans by D.
Graham, 1126 Hume Mansur Building, for brick the-
atre to be located in northern part of city. Esti-
mated cost, $1,000,000.
Iowa
DAVENPORT. — Radio-Keith-Orpheum Corporation,
J. Plunkett, general manager, 1564 Broadway, No-
York, and 190 North State street, Chicago, contem-
plates erecting a new theatre. Architect and site not
selected. Estimated cost, $1,000,000.
DES MOINES. — J. Howe. 812 Bankers Trust Build-
ing, contemplates erecting brick moving picture the-
atre and office building on High street near Twelfth.
Architect withheld.
Kansas
*GARDEN CITY. — The Garden Amusement Com-
pany. Conrad Gabriel, president. State Theatre Build-
ing, has plans by Fred D. Jacobs, Columbus, 0., for
a two-story brick theatre. Location not stated.
HUGOTON. — R. L. Harris plans erection of a
modern theatre. Estimated cost. $15,000.
JOHNSON. — Fiss & Sons contemplate erecting a
one-story brick theatre. Private plans. Location not
stated. Estimated cost, $18,000.
LIBERAL. — Fox-Midwest Theatre Circuit plans the
erection of a new theatre here.
ST. FRANCIS. — Charles Sorg plans to erect a new
theatre soon.
Kentucky
LOUISVILLE. — Warner Brothers Pictures, Inc.,
321 West Forty-fourth street. New York, plans the
erection of a twenty-two story theatre and office
building, 132 bv 200 feet, on Fourth street. Esti-
mated cost. $1,500,000.
RICHMOND. — The Phoenix Amusement Company,
153 East Main street. Lexington, Ky.. has plans by
Arthur Gianini. 121 Twelfth street, for a new the-
atre and store building, 89 by 287 feet. Theatre will
have seating capacity of 1,200. Estimated cost,
$150,000.
Massachusetts
LAWRENCE. — Congress Realty Trust, 278 Lafay-
ette street, Salem, Mass., plans the erection of a
brick theatre. Architect not selected. Cost estimated
to exceed $150,000.
ROSLINDALE (P. O. Boston). — Basile Realty
Company, 4357 Washington street, has plans by
Blackall. Clapp & Whittemore, 31 West street, Bos-
ton, Mass., for a brick theatre to be located on
Washington street near Ashland. Cost estimated to
exceed $150,000.
M issouri
POPLAR BLUFF. — H. Ferguson plans to erect a
new theatre shortly.
SPRINGFIELD.— S. E. Wilhoit, R. F. D. No. 8, is
reported will erect theatre on public square near old
Kirby Arcade. Estimated cost, $150,000.
Ohio
ST. MARYS. — Thomas Broad, Main and No -
streets, contemplates erecting Grand theatre. Archi-
tect not selected. Estimated cost, $20,000.
Oregon
MEDFORD. — Walter L. Leverette plans the erec-
tion of a new theatre. Estimated cost, $70,000.
Pennsylvania
ERIE. — Loew’s, Inc., is reported considering a
theatre, with seating capacity of 4,000.
South Dakota
BROOKINGS. — Frank McCarthy, owner and man-
ager of the Grand and Fad theatres, plans to erect a
new theatre, with seating capacity of 1,000.
RAPID CITY. — The Black Hills Amusement Com-
pany plans the erection of a new theatre, with seat-
ing capacity of 2,000. Estimated cost, $1,000,000.
T enneSSee
NASHVILLE. — C. H. Burke Wrecking Company,
90 Cedar street, has contract to raze the old Capitol
theatre and the McFaddin Building at Sixth avenue
and Church street to make way for the proposed the-
atre to be erected by the Crescent Amusement Com-
pany, Tony and Harry Sudekum, Capitol Theatre
Building. Not decided whether twenty-story hotel or
sixteen-story office building will be erected over the
theatre. Theatre to have seating capacity of 2,700
To have forty-foot entrance on Church street, flanked
by stores. Estimated cost, $1,250,000.
Texas
BIG SPRING. — The Big Spring Amusement Com-
pany is reported will erect large, new, up-to-date
theatre. Estimated cost, $300,000.
STAMFORD. — The Stamford Amusement Company
plans the erection of a new theatre. Estimated cost,
$50,000.
West Virginia
MORGANTOWN. — The Metropolitan t h e a t r e,
George Sallows, manager, plans rebuilding theatre
recently damaged by fire.
Wisconsin
GALESVILLE. — The Galesville Amusement Com-
pany plans converting a store building into a modern
picture theatre.
MILWAUKEE. — Pennsylvania Theatre Company,
321 West Forty-fourth street. New York, has plans
by C. W. and George L. Rapp, 190 North State
street, Chicago, for a brick and reinforced concrete
theatre.
REMODELING
Arkansas
TEXARKANA. — The Gem theatre, C. T. Tompson,
manager, 11 East Broad street, plans expending $10,-
000 to repair fire damage.
Connecticut
DERBY. — The Community Hall has been remodeled
and sound equipment installed.
THOMPSONVILLE. — The Franklin theatre is be-
ing remodeled and sound equipment installed.
Florida
MIAMI. — The Lyric theatre has been completely
renovated and house reopened.
TAMPA. — The Famous Players-Publix Corporation,
Eugene Zukor, assistant treasurer, Paramount Build-
ing, New York, plans expending $100,000 for im-
provements to the Tampa, Strand, Franklin and
Seminole theatres.
TAMPA. — Tagerelli Brothers, 908 Twenty-fifth ave-
nue, have contract to remodel Garden theatre to in-
clude sound equipment, new projection machines,
ventilating and cooling system.
Georgia
*CARTERSVILLE. — The Grand theatre has been
remodeled and the seating capacity increased.
Indiana
KOKOMO. — The Paramount theatre is to be remod-
eled and sound equipment installed.
TERRE HAUTE. — The Savoy theatre is being im-
proved and sound equipment installed.
Iowa
CLEAR LAKE. — The Park theatre has improved
its acoustics.
TRAER. — The Traer theatre, formerly known as
the Princess, has been remodeled, redecorated and
reopened under the management of John L. Smith.
A/ aine
AUGUSTA. — The Colonial theatre, W. B. William-
son. has revised plans by Bunker & Savage. 254
Water street, for remodeling brick theatre building.
Improvements estimated to cost $150,000.
Massachusetts
LYNN. — The Mark Strand is to be improved and
renamed the Warner theatre.
WATERTOWN. — The Coolidge theatre has been
redecorated, sound equipment installed and house
reopened by the Watertown Amusement Company.
Michigan
DETROIT. — Extensive improvements have been
made to the Dexter theatre, a prominent neighbor-
hood house and reopened.
DETROIT — The LaSalle and Alhambra theatres,
operated by Publix. are to be improved.
ESCANABA. — Delft Theatres, Inc., J. J. Jacobs,
manager, has plans by D. Hubert, 522 Sheridan road,
Menominee, Mich., for alterations and rear addition
to theatre on Ludington street.
Minnesota
MINNEAPOLIS. — The Palace theatre has been
improved.
Montana
BUTTE. — The Fox-Rialto theatre has been thor-
oughly renovated.
STEVENSVILLE. — The American theatre is be-
ing improved and sound equipment installed.
Nebraska
NORFOLK. — The Lyric theatre will be improved
and sound equipment installed.
New Jersey
LONG BRANCH. — Reades Theatre Enterprises,
1531 Broadway. New York has plans by L. Cubberly,
210 Broadway, this city, for alterations to one-story
brick theatre. Improvements estimated to cost
$300,000.
New York
BINGHAMTON. — Remodeling program of the Stone
theatre includes increasing the seating capacity to
2.000 and installing Grandeur screen equipment.
MILLERTON. — The Millerton theatre is to be re-
modeled.
UTICA. — The Colonial theatre has been renovated
and redecorated.
North Carolina
CHARLOTTE. — The Imperial theatre will be re-
modeled.
GREENSBORO. — The National theatre, a Publix-
Saenger house, is to be improved, including seating,
new projection and lighting equipment, etc.
LENOIR. — The Lenoir Amusement Company plans
extensive improvements to the Universal theatre.
Ohio
ALLIANCE. — The Ideal theatre has been redec-
orated and sound equipment installed.
South Dakota
CLARK. — The Clark theatre has been improved and
reopened. Sound equipment has been installed.
RED FIELD. — Improvements planned for the Lyric
theatre include new seats and sound equipment.
Texas
BRADY. — The Palace theatre has been remodeled
and sound equipment installed.
DALLAS. — The Majestic theatre will install Gran-
deur screen equipment.
HEMPHILL. — The Palace theatre has been remod-
eled.
MISSION. — The Mission theatre has been redec-
orated.
PORT ARTHUR. — Lyceum theatre, Cumberland
street, has plans by C. D. Howe & Company, Whalen
Building, for remodeling and concrete extension to
theatre. Improvements estimated to cost $150,000.
Wisconsin
CHILTON.- The Princess theatre has been remod-
eled and sound equipment installed.
KAUKAUNA. — Extensive alterations have been
made to the Colonial theatre and house reopened fea-
turing audiens.
Wyoming
CHEYENNE. — Extensive improvements have been
made to the Lincoln theatre and house redecorated.
CONTRACTS AWARDED
California
BAKERSFIELD. — Fox-West Coast Theatres, Inc.,
Film Exchange Building, Los Angeles, has awarded
contract to Beller Construction Company, 6513 Holly-
wood Boulevard, for the erection of a two-story rein-
forced concrete theatre, 122 by 150 feet. Estimated
cost. $261,430.
YREKA. — Contract has been awarded for the erec-
tion of the new Broadway theatre. Estimated cost,
$75,000.
Indiana
PORTLAND. — Work has started on the new Hines
theatre being erected by Peter Mailers.
Missouri
ELDON. — Thomas Goshen will erect by day labor a
one-story theatre, 45 to 90 feet.
Ohio
CINCINNATI. — Company forming, care H. L.
Lynch. 503 Dixie Terminal Building, Fourth and
Walnut streets, has awarded general contract to the
Midland Building Company. 2513 Burnet street, for
a new theatre to be erected in Walnut Halls. Esti-
mated cost, $1,500,000.
Oklahoma
OKLAHOMA CITY. — J. S. Gladish is converting
the old K. of C. building into an up-to-date picture
theatre, with seating capacity of about 2,000. Im-
provements and equipment estimated to cost $250,000.
South Dakota
BONESTEEL. — The Woodman Building is being
converted into an up-to-date picture theatre.
April 12, 1930
Exhibitors Herald-World
147
Contracts, Liens and Licenses
( Continued from page 134)
tract. However, verbal testimony may
be used to explain the meaning of a writ-
ten contract. For instance, in Kolb V
Rusco (282 Pac. 397), it was disclosed
that a theatre operator and the owner
of a traveling musical comedy show en-
tered into a contract, in part, as follows :
“It is mutually agreed that said party
of the first part hereby is engaged to
play Kolb and Dill in ‘Queen High’ at
Alameda, Cal., for the term of One
Night. . . . for the sum of sixteen
hundred dollars ($1,600) for the said
one performance.”
The contract did not contain informa-
tion of the number of persons in the
show.
When this contract was signed the cast
of the traveling show consisted of 11
persons and a chorus of 18 persons.
Soon after the contract was signed, the
owner of the traveling show discharged
the chorus of 18 persons, and the theatre
operator sent the former notification to
cancel the contract.
The owner of the traveling show filed
suit against the theatre operator, con-
tending that on the evening the perform-
ance was to be given he appeared at the
theatre ready and willing to perform his
contract and that he was refused admit-
tance to the theatre. The theatre op-
erator proved that the owner of the
traveling show appeared with only a part
of the cast, 11 persons instead of 11
persons and a chorus consisting of 12
women and six men. The owner of the
traveling show argued that since the
contract did not specify the number of
persons in his cast, he was not obligated
to retain the chorus.
However, it is interesting to observe
that the higher court held the theatre
operator not liable for refusing to permit
the traveling show to fulfill its contract,
and said:
“They (traveling show) take the posi-
tion that the written contract was clear
and unambiguous and therefore that
extrinsic evidence was not admissible
for any purpose, and say, ‘In the absence
of any specific agreement relating to the
number of persons who should take part
in the play, other than the principals, it
left the plaintiffs at liberty, in the
absence of any allegations or showing of
fraud, to cut down the cast and arrange
and rearrange the cast in any manner
they saw fit, irrespective of what might
have been in the mind of the defendant
at the time the contract was executed.’
. . . The authorities cited clearly sup-
port the defendant (theatre operator).”
“Abandoned Construction”
The various states have enacted laws
requiring contractors and material men
who intend to file mechanic’s liens to se-
cure payment for labor and material fur-
nished on theatres, to do so within a
specified time after “abandonment” or
completion of the work. Generally
speaking, the term “abandonment”
means intent of the owners to
permanently discontinue construction
operations.
For instance, in Pacific Company V
Uhrbrand Construction Company (279
Pac. 848), it was disclosed that the
owner of a lot contracted with a con-
tractor to construct a theatre. Soon
afterward the contractor abandoned the
work and two weeks later the owner en-
tered into another contract with a dif-
ferent contractor to. complete the work.
Later the owner contended that a me-
chanic’s lien was invalid because it was
not filed within a time prescribed by the
law, after the first contractor abandoned
the work. However, the court held the
mechanic’s lien valid, stating the follow-
ing important law:
“The question for determination is
whether or not there was an abandon-
ment of the construction of the building,
so as to take the place of the completion
thereof .... there should be not only a
cessation of operation, but also an intent
on the part of the owner and contractor
to cease operations permanently In
the present case, there was no intent
upon the part of the owner or contractor
to permanently abandon the construction
of the building Instead of indi-
cating an abandonment of the construc-
tion of this theatre, the fact that the
owner proceeded to make a contract with,
or procure the firm of, Eric Anderson &
Son, to continue the construction of the
building, shows an intention to obtain a
completed building.”
My Own Idea of an Organist in Australia
( Continued from page 34)
tures, and few theatres use the organ
in the morning sessions. The stage
presentations are short, rarely lasting
over 20 minutes (sometimes only ten)
due mainly to three reasons: (1) The
people don’t expect any more, (2) it
would make the show too late and the
people want to go home to bed (the chief
worry of the managers now seems to be
that you can’t speed the talkies), and
(3) there aren’t enough acts, anyway.
So the presentation consists mostly in
two or three band numbers, a couple of
ballet numbers, perhaps a stock singer
or specialty dancer, and (not always) an
act (rarely two). Though the presenta-
tions are short, they are no less clever.
There are some very good bands here,
the ballets are well trained, and the
stage settings and lighting effects leave
nothing to be desired.
The organist here is treated more in
the light of an “act” by himself, rather
than as just a part of the show, and the
firm for which I work, Hoyt’s Theatres,
Ltd., rotates me and other organists
around the circuit. This rotation, how-
ever, is quite different from similar
methods in the States. The jumps are
from 600 to 1,500 miles. And the or-
ganist will remain in one town from
three to six months. Personally, I like
the system. It certainly makes for a
saving in organ solo material, while it
also gives one a chance to see all there
is to be seen of a very interesting
country.
The talkers are going over big. I
might say that the chief thing in their
dis- favor is the “Yankee accent!” You
have no idea how different the same
language can sound. In fact, that was
my main difficulty in changing my slide
material to fit this country, especially
in little slang-phrases. He who has no
knowledge of Australian slang had bet-
ter tread lightly, for he’ll be apt to say
something quite different from what he
thinks he’s going to say, and the result
will sometimes be quite embarrassing, to
say the least!
But in spite of the “Yankee accent,”
the talkers are going over, and how. The
effect on musicians is just about the
same as it is in the States. Most of the
smaller houses have gone straight sound,
while the larger ones have retained the
bands and orchestras for the presenta-
tions and overtures. However, I don’t
know of any house in which there is an
organ, that has dispensed with the serv-
ices of the organist, and I am one of
the vast army who believe that the talk-
ers will eventually help the organist.
I have tried to give a general impres-
sion of the picture industry in Austra-
lia from the organist’s standpoint. Nat-
urally it is very general, but it’s at least
true from my viewpoint. At best it is
but one person’s experience and obser-
vation. I add this because I’ve learned
to be careful. I have tried to give
Australians my impression of America
only to have other Americans totally
disagree with me!
148
Better Theatres Section
April 12, 1930
New Inventions . . illustrated descriptions
to motion pictures and allied crafts, recently published by the U.
selected for Better Theatres by William N. Moore, patent specialist of
of devices related
S. government and
Washington, D. C.
1,750,197. HEAT-ELIMINATION SCREEN
FOR PROJECTOR SYSTEMS. Arthur L. Schoen,
Rochester, N. Y., assignor to Eastman Kodak
Company, Rochester, N. Y., a Corporation of New
York. Filed Dec. 8, 1926, Serial No. 153,314. 6
Claims. (Cl. 88—17.)
1. A screen for the elimination of heat rays
and comprising a sheet of clear mica having a
thickness of the order of .01 inches and a film of
gold thereon and capable of transmitting heat
rays to the order of ten per cent of heat rays
incident thereon.
1,750,304. PHONOGRAPH PICK-UP. Carl F.
Goudy, Flushing, N. Y., assignor to Pacent Radio
Corporation, New York, N. Y., a Corporation of
Delaware. Filed May 28, 1928, Serial No. 281,-
187. 10 Claims. (Cl. 179—100.41.)
1. A casing for an electric phonograph pick-
up, comprising a back wall having a forwardly
projecting bottom wall extension, a cover hood
engageable over the back wall and having an open
lower end adapted to be closed by the bottom ex-
tension when in place on the back wall, a hub
projecting from the back wall and by which the
casing with the pick-up mechanism therein may
be mounted in proper relation on a phonograph
and a tone arm clamp shiftably engaged on the
projecting hub, said clamp comprising an arm
portion swivelled on the hub and having at its
free end a forwardly projecting tone arm clamp-
ing structure standing in the plane of the cover
and adapted to swing over the top of the cover
from one side to the other.
1,750,940. FILM SPROCKET. Freeman H.
Owens, New York, N. Y. Filed July 13, 1927,
Serial No. 205,443. 5 Claims. (Cl. 74—28.)
1. A film sprocket having teeth, shoulders ad-
jacent said teeth, and recesses cut in said shoul-
ders on each side of said teeth.
1,749,862. ONE-MAN ORCHESTRA DEVICE.
Frank Wanek, Doran, Minn. Filed June 17, 1926,
Serial No. 116,623. 2 Claims. (Cl. 84 — 170.)
1. A dual musical instrument playing device
for simultaneously playing a stringed instrument
and a snare drum ; said string instrument mount-
ed in upright position, a snare drum mounted in
proximity thereto in angular position, said device
comprising a foot operated pedal, a rock shaft
operatively connected to said pedal and having at
one end an arm swingable across the strings of
the string instrument, a string picker having
resilient connection with the arm, a stand near
the string instrument, a combined ratchet wheel
and cam mounted on a stud in the stand and hav-
ing a spring retarding their rotation, a pawl
pivoted on the rocker arm holding the picker and
operating the ratchet wheel, a pivoted arm in con-
tact with the cam, a rod extending from the
pivoted arm, and a string pressing device opened
and closed alternately by the said rod and cam ;
said pressing device being slidably held by a set
screw on an upright post back of the string in-
strument, and further means operated by said
rock shaft to sound the snare drum.
1,750,009. ELECTROMAGNETIC SOUND RE-
PRODUCER. Karl K. Jensen, Piedmont, Calif.
Filed Jan. 28, 1928, Serial No. 250,193. 2 Claims.
(Cl. 179—115.)
2. In an electromagnetic sound reproducer, an
annular pole-piece, an annular flange for support-
ing a diaphragm, and supporting members mount-
ing said flange on the pole-piece, said pole-piece,
flange and supporting members being formed from
a single casting.
1,750,401. CINEMATOGRAPH CAMERA WITH
CLOCKWORK DRIVING MECHANISM. Emanuel
Goldberg and Otto Fischer, Dresden, Germany,
assignors to Zeiss Ikon Aktiengesellschaft, Dres-
den, Germany. Filed Dec. 29, 1927, Serial No.
243,420, and in Germany Feb. 16, 1927. 3 Claims.
(Cl. 88—17.)
1. In a cinematographic camera, a casing, an
inner and outer wall arranged in spaced parallel
relation within the casing and subdividing the lat-
ter into three compartments, the inner wall hav-
ing a portion thereof struck inwardly to provide
a chamber, a spring motor arranged in the inner-
most compartment of the casing, a rigid support
for said motor mounted transversely of said inner-
most compartment and extending within the
chamber formed in the inner wall, a centrifugal
speed relator arranged in the intermediate com-
partment of the casing and carried by the ex-
tended end of said motor supporting shaft and
paralleling said spring motor, and film driving
means arranged in the outermost compartment of
the casing and being operatively connected to
said spring motor and centrifugal speed regulator.
1,750,220. MOTION-PICTURE APPARATUS.
Edwin C. Fritts, Rochester, N. Y., assignor to
Eastman Kodak Company, Rochester, N. Y., a
Corporation of New York. Filed Aug. 22, 1924,
Serial No. 733,653. 8 Claims. (Cl. 88 — 17.)
6. In motion picture apparatus, an objective,
two stationary guide members extending behind
said objective and constituting a film guide, the
front member having an exposure window in
alignment with the objective and having a slot,
and intermittently operative film advancing mech-
anism in front of said guide and adapted to en-
gage film in the guide through the slot, both of
the guide members being curved uniformly and
continuously opposite and past both said window
and slot.
April 12, 1930
Exhibitors Herald-World
149
BETTER THEATRES
Information and
Catalog Bureau
“ Better Theatres” offers on this page an individual service to
its readers. Detailed information and catalogs concerning any
product listed herewith will be sent to any theatre owner, man-
ager, architect or projectionist. Just fill in the coupon below
and mail to “ Better Theatres” Division of Exhibitors Herald-
W orld. Readers will find many of the products listed by this
Bureau are advertised in this issue of ‘‘Better Theatres.” See
Advertisers Index.
A
I Amounting systems.
1 Aooustieal Installation!.
8 Adapters, oarbon.
4 Adding, salsulating machines
( Admission signs.
8 Addressing machines.
7 Advertising novelties, materials
8 Advertising projeots.
8 Air conditioning equipment.
It Air dome tents.
11 Aisle lights.
12 Aisle rope.
13 Alarm signals.
14 Amplifiers
It Aro lamps, reflestlgg
16 Architectural service.
17 Aro regulators.
It Artificial plants, flowers.
19 Art titles.
20 Automatic ourtaln control.
21 Automatic projection outouts.
12 Automatic sprinklers.
B
13 Balloons, advertising.
24 Banners.
28 Baskets, decorative.
28 Batteries.
27 Bell-buzzer signal systems.
28 Blocks, pulleys, stags-rigging.
29 Blowers, hand.
30 Booking agenelss for muslslaus.
31 Booking agencies (state kind).
32 Boilers.
33 Bolts, Chair anshsr.
34 Booths, projeotlga.
35 Booths, tloket.
36 Box. logo chairs.
37 Brass grills.
38 Brass rails
89 Brokers-Theatrc promotion.
40 Bulletin beards, changeable.
B
41 Cable.
42 Cabinets.
43 Caleium lights.
44 Cameras.
45 Canopies for fronts.
46 Carbons.
47 Carbon sharpeners.
48 Carbon wrenches.
49 Carpets.
•0 Carpet oushion.
il Carpet oleaning compound
82 Carpet covering.
•3 Cases, film shipping.
54 Cement, film.
55 Chair oovers.
56 Chairs, wicker.
•7 Chairs, theatre.
(8 Change makers.
59 Changeable letters.
60 Change overs.
41 Color hoods.
82 Color wheels.
83 Condensers.
64 Cueing devises.
45 Cueing service.
66 Cue sheets.
87 Cutout maehlues. display
D
48 Date strips.
48 Deoorations (state kind).
70 Oesorators. theatre.
71 Oimmers.
72 Disinfectants — perfumed.
73 Display sutout machines.
74 Doors, fireproof.
75 Draperies.
76 Drinking fountains.
77 Duplicating machines.
78 Dynamio speakers.
E
79 Eleotrlo circuit testing Instru-
ments.
80 Eleotrio fans.
81 Eleotrisal flowers.
82 Electric pickups.
83 Eleetrio power generatlns
plants.
84 Elestrleal recording.
85 Eleotrio signs.
86 Electric signal and eoatrot
systems.
87 Emergency lighting plants.
88 Exit light signs.
r
89 Film cleaners.
90 FUmspllcing maohlne.
91 Film tools (state kind).
92 Film waxing machine.
93 Fire alarms.
94 Fire esoapes.
95 Fire extinguishers.
96 Fire hose.
97 Fire hose reels, carts.
98 Fireproof curtains.
99 Fireproof doors.
100 Fireproofing materials.
101 Fixtures, lighting.
102 Flashlights.
103 Flashers, eleotrio sign.
104 Flood lighting.
105 Floorllghts.
106 Floor covering.
107 Floor runners.
108 Flowers, artificial
109 Footlights.
110 Fountains, decorative.
111 Fountains, drinking.
112 Frames-poster, lobby display
113 Fronts, metal theatre.
114 Furnaces, coal burning.
115 Furnaces, oil burning.
116 Furniture, theatre.
117 Fuses.
■
lit Generators.
119 Grilles, brass.
120 Gummed labels.
<21 Gypsum produots.
H
122 Hardware, stage.
123 Heating system, coal.
124 Heating system, oil.
125 Horns.
126 Horn lifts.
127 Horn towers.
I
128 Ink, pencils for slides.
129 Insurance, Fire.
130 Insurance. Bain.
13 1 Interior deooratlng servloe
<32 Interior Illuminated signs
I
133 janitors' supplies.
L
134 Labels, film oautlou.
135 Ladders, safety.
136 Lamps, decorative.
137 Lamp dip coloring.
138 Lamps, general lighting.
139 Lamps. incandescent proles,
tion.
140 Lamps, high Intensity.
141 Lamps, reflecting are.
142 Lavatory equipment, furuisn
ings.
143 Lavatory fixtures.
144 Ledgers, theatre.
145 Lenses.
146 Letters, changeable
147 Lights, exit.
148 Lights, spot.
149 Lighting fixtures.
150 Lighting installations.
151 Lighting systems, complete.
152 Linoleum.
153 Liquid soap.
154 Liquid soap containers.
155 Lithographers.
156 Lobby display frames.
157 Lobby gazing balls.
158 Lobby furniture.
159 Lobby decorations.
160 Lubrioants (state kind).
161 Luminous numbers.
162 Luminous signs. Interior, ex-
terior
M
163 Machines, display eutout.
164 Maohines, ticket.
165 Machines, pep corn.
166 Machines, sanitary vending.
167 Make up. boxes, theatrical.
168 Marble.
169 Marquise.
170 Mats, leather.
171 Mats and runners.
172 Mazda projection adapters.
173 Mazda regulators.
174 Metal lath.
175 Metal polish.
176 Mirror, shades.
177 Motor generators.
178 Motors, phonograph.
179 Motion picture cable.
180 Musisal Instruments (state
kind).
181 Music and sound reprodusing
devices.
182 Musio publishers.
183 Musis rolls.
184 Musis stands.
II
185 Napkins.
186 Needles, phonograph.
187 Non-synchronous sound de-
vices.
188 Novelties, advertising.
189 Nursery furnishings and equip-
ment.
O
190 Oil burners.
191 Orchestral pieoes.
192 Orohestra pit fittings, furnish-
ings.
>93 Organs.
194 Organ novelty slides.
195 Organ lifts.
196 Organ ohamber heaters.
197 Ornamental fountains.
198 Ornamental metal work.
199 Ornamental metal theatre
fronts.
P
200 Paint, screen.
201 Paper drinking cues
202 Paper towels.
203 Perfumers.
204 Phonograph motors.
205 Phonograph needles.
206 Phonograph turntables
207 Photo frames.
208 Pianos.
209 Pioture sets.
210 Player pianos.
211 Plastic fixtures anq Soto*,
tions.
212 Plumbing fixtures
213 Positive film.
214 Posters.
215 Poster frames
216 Poster lights.
217 Poster paste.
218 Portable projectors
219 Pottery decorative.
220 Power generating plants.
221 Printing, theatre.
222 Programs.
223 Program covers.
224 Program signs. Illuminated.
225 Projection lamps.
226 Projection machines.
227 Projection machine parts.
228 Projection room equipment.
R
229 Radiators.
230 Radiator covers.
231 Rails, brass.
232 Rails, rope.
233 Rain Insurance.
234 Rectifiers.
235 Reoonstruotlon servloe
236 Records.
237 Record cabinets.
238 Recording, eleotrisal.
239 Redecorating servloe.
240 Reflectors (state kind).
241 Refurnishing service.
242 Regulators, Mazda.
243 Reels.
244 Reel end signals.
245 Reel packing, carrying eases.
246 Resonant orohestra platform
247 Reseating service.
248 Rewinding film.
249 Rheostats.
250 Rigging, stags.
261 Roofing materials.
8
252 Safes, film.
253 Safety ladders.
254 Scenery, stage.
255 Soenio artists' service.
256 Screens.
257 8creen paint.
258 Screens for sound plotures.
259 Seat covers.
260 Seat Indicators, vacant.
261 Seats, theatre.
262 Signs (state kind).
263 Signs, parking.
264 Signals, reel end.
265 Sign flashers.
266 Sign-sloth.
267 Sign lettering servloe.
268 Sidewalk mashlues. earn ves-
pers .
269 Slides.
270 Slide Ink. pencils.
271 Slide lanterns.
272 Slide making outfits.
273 Slide mats.
274 Shutters, metal fire.
275 Soap containers, liquid.
276 Sound and music reproducing
devices.
277 Sound-proof Installations.
278 Speakers, dynamic.
279 Speed indicators.
280 Spotlights.
281 Stage doors-valanoes, etc.
282 Stage lighting equipment.
283 Stage lighting systems.
284 Stage rigging-blocks, pulleys.
285 Stage scenery.
286 Stair treads.
287 Statuary.
288 Steel lookers.
289 Steropticons.
290 Sweeping compounds.
291 Switchboards.
292 Switches, automatic.
293 Synchronous sound devices.
T
294 Talley counters.
295 Tapestries.
296 Tax free music.
297 Telephones, inter-eommunleat-
Ing.
298 Temperature regulatleu sys-
tem.
299 Terra Cotta.
300 Terminals.
301 Theatre accounting ayeteme.
302 Theatre dimmers.
303 Theatre seats.
304 Tickets.
305 Tioket booths.
306 Tioket ohoppers.
307 Ticket holders.
308 Ticket Raoks.
309 Ticket telling maeblaca.
310 Tile.
311 Tile stands.
312 Tone arms.
313 Tool oases, operators’.
314 Towels, paper.
315 Towels, cloth.
316 Trailers.
317 Transformers.
318 Tripods.
319 Turnstiles, registering.
320 Turntables, phonograph.
U
ill Uniforms.
V
322 Valanees, for bqxet.
323 Vases, stone.
324 Vacuum cleaners.
325 Ventilating fans.
326 Ventilating, cooling system.
327 Ventilating systems, complete.
328 Vending maohines, soap, taw-
els. napkins, eto.
329 Vitrollte.
330 Volume centrals.
331 Wall burlap.
332 Wall leather.
333 Watohmau's sleeks.
334 Water coolers.
335 Wheels, ealdr.
USE THIS COUPON
“BETTER THEATRES” DIVISION 68*9
Exhibitors Herald- World
407 South Dearborn Street, Chicago
Gewtlimsn : I should like to receive reliable information on the following item* :
(Refer to Items by Number)
Reuakks :
»
Name Theatre City
State Seating Capacity
150
Better Theatres Section
April 12, 1930
A CROSS INDEX TO
I
Beitcrjhmlm
An Alphabetical and Cross Reference l ist of the Contents of Better Theatres for the Six Issues
from October 26, 1929, to April 12, 1930, Inclusive
A
ACOUSTICS
New Findings in Sound Theatre Acoustics. Nov. 23. p. 30.
Good Acoustics Is the Thing in Today’s Theatre, by Ludwig Arnson.
Nov. 23, p. 32.
Vibration Plus Amplification in Acoustical Treatment, by Douglas
Fox. Dec. 21, p. 31.
The Sound Theatre as an Acoustic Laboratory, by John S. Parkin-
son. Dec. 21, p. 38.
Decorating Sound-Absorbent Surfaces, by Martin Charles Huggett.
Jan. 18, p. 32.
Seats as Aids to Uniform Acoustical Conditions in Theatres, by W.
Keith Friend. Feb. 15, p. 29.
Grouping Acoustical Problems According to Theatre Types, by
R. L. Lindahl. Mar. 15, p. 33.
ARCHITECTURAL TYPES
Atmospheric
Music Box, Chicago. Nov. 23, p. 16.
Colonial
Punch and Judy, Detroit. Feb. 15. p. 18.
Colonial, Natick, Mass. Dec. 21, p. 24.
Egyptian
Egyptian, Boston. Nov. 23, p. 23.
Elizabethan
Band Box, Philadelphia. Mar. 15, p. 20.
Paramount, Peekskill, N. Y., Mar. 15, p. 30.
French
Paradise, West Allis, Wis. Dec. 21, p. 28.
Italian
Regent, Brisbane, Australia. Mar. 15, p. 27.
Louis XV Period
Coleman, Miami, Okla. Dec. 21, p. 20.
Modern
West Bend, West Bend, Ind. Dec. 21, p. 14.
Tivoli, Aurora, 111. Jan. 18, p. 24.
Cinema Art, Chicago. Jan. 18, p. 15.
Paramount, Lynn, Mass. Feb. 15, p. 24.
Holme, Holmesburg, Philadelphia. Feb. 15 p. 71.
Moresque
Granada, Dover, England. Feb. 15, p. 15.
Pitkin, Brooklyn. Jan. 18, p. 19.
Fox-Appleton, Appleton, Wis. Dec. 21, p. 28.
Fox, Atlanta, Ga. Feb. 15, p. 26.
Oriental
Beacon, New York City. Mar. 15, p. 56.
Spanish
Music Box, Chicago. Nov. 23, p. 16.
Fox, Marinette, Wis. Dec. 21, p. 28.
Eastwood, Madison, Wis. Feb. 15, p. 22.
ARCHITECTURE, THEATRE
See also THEATRES, NEW'
Today’s Type of Small Screen Theatre, by George Schutz. Nov. 23,
p. 16.
Evaluating Beauty in Terms of Construction, by George Schutz.
Dec. 21, p. 14.
The Coleman — Constructed as a Civic Asset, by Robert Boiler.
Dec. 21, p. 20.
Colonial Design in Its Own Native Land. Dec. 21, p. 24.
Three New Fox Theatres for Small City Patronage. Dec. 21, p. 28.
The “Cinema Art Movement” and Its Newest Theatre, by Douglas
Fox and George Schutz. Jan. 18, p. 15.
Newest of Loew Neighborhood Houses — the Pitkin, Brooklvn. Jan.
18, p. 19.
The Tivoli — Designed to Be a Suburb’s Community Center, by
Arthur Frederick Adams. Jan. 18, p. 24.
Two Theatres That Display the Trend Today in England, by W. H.
Mooring, Feb. 15, p. 15.
A Colonial Playhouse for the Elite. Feb. 15, p. 18.
The Eastwood: a Neighborhood House of Spanish Design, by Potter
B. Braylon. Feb. 15, p. 22.
A New Publix Theatre with a Note of the Modernistic, by Arthur
Frederick Adams. Feb. 15, p. 24.
A Moresque Fox Theatre in Atlanta. Feb. 15, p. 26.
Economical Construction Achieved in the Modern Motif, by M. P.
Foulke. Feb. 15, p. 74.
The First of a Circuit of Great Japanese Theatres, by Tom Hacker.
Mar. 15, p. 15.
The Tiny Band Box, a New Art Cinema, by M. P. Foulke, Mar. 15,
p. 20.
A Small Town Theatre Built for Sound, by Anna Aiken Patterson.
Mar. 15, p. 23.
The Regent in Brisbane, a New Link for Hoyt’s Australia Chain.
Mar. 15, p. 27.
A Theatre Palatial on a Medium Scale, by Arthur Frederick Adams.
Mar. 15, p. 30.
A True Bit of Bagdad on Upper Broadway, by Douglas Fox. Mar.
15, p. 56.
AUDITORIUM PLANS
See PLANS, THEATRE
B
BUSINESS
The Business Outlook. Dec. 21, p. 74.
c
CARPET CUSHIONS
See FLOOR COVERINGS
CARPETS
See FLOOR COVERINGS
CONSTRUCTION
Why Prospects Are Bright in Theatre Construction, by Washington
Dodge. Nov. 23, p. 13.
The Construction Program for 1930, by C. Stanley Taylor. Jan. 18,
p. 12.
CUSHIONS, CARPET
See FLOOR COVERINGS
D
DECORATIONS
Decorating Sound-Absorbent Surfaces, by Martin Charles Huggett.
Jan. 18, p. 32.
April 12, 1930
Exhib itors H erald- W orld
151
E
EXPORT MARKET
Motion Picture Theatre Operation and Construction in Eastern
Asia, by E. I. W ay. Mar. 15, p. 66.
Sound Motion Pictures in Europe, by Nathan D. Golden. Nov. 23.
Austria, p. 53.
Czechoslovakia, p. 55.
Denmark, p. 56.
France, p. 52.
Great Britain, p. 52.
Hungary, p. 54.
Italy, p. 53.
Norway, p. 56.
Poland, p. 55.
Spain, p. 54.
Sweden, p. 55.
Switzerland, p. 56.
Latin America and Canada as Markets for Motion Picture Equip-
ment, by Nathan D. Golden.
Argentina. Jan. 18. p. 58.
Bolivia. Jan. 18, p. 58.
Brazil. Jan. 18, p. 59.
British Guiana. Feb. 15, p. 62.
Central America. Dec. 21, p. 65.
Chile. Feb. 15, p. 61.
Coahuila. Dec. 21, p. 64.
Colombia. Feb. 15, p. 62.
Dominion of Canada. Feb. 15, p. 64
Ecuador. Feb. 15, p. 62.
Honduras. Dec. 21, p. 67.
Mexico. Dec. 21, p. 63.
Nicaragua. Dec. 21, p. 68.
Panama. Dec. 21. p. 68
Paraguay. Feb. 15, p. 62.
Peru. Feb. 15, n. 62.
Porto Alegre. Feb. 15, p. 61.
Porto Rico. Jan. 18, p. 58.
Sonora. Dec. 21. p. 63.
Tabasco. Dec. 21, p. 65.
Uruguay. Feb. 15. n. 63.
Venezuela. Feb. 15 p. 63.
West Indies. D"r 21. n. 69.
Yucatan. Dec. 21. p. 64.
EXTERIORS, THEATRE
The Adaptation of Terra Cotta to Theatre Design, by W' . F. Lock-
hardt. Feb. 15. p. 13.
Limestone and Its Application to the Motion Picture Theatre Ex-
terior, by Edgar Lunn. Mar. 15, p. 13.
F
Film splicer and rewinder.
Film reel holder.
Electro-magnetic sound recording and reproducing machine.
Feb. 15, p. 72.
Sound Reproducing diaphragm.
Narrow light aperture.
Projection screen.
Sound amplifier.
Projection booth.
Sound reproducing apparatus.
Footlights.
Theatre or like chair.
March 15, p. 72.
Means for recording sound.
Film measuring attachment for motion picture machines.
Synchronizer release.
Film magazine.
Film projecting method and means.
Film feeding mechanism.
Focusing device for view-taking cinematographic cameras.
Sound reproduction.
Radio vision analysis.
L
LEGAL
The following are important court decisions reviewed by LEO T.
PARKER
Anti-Trust Laws
Anti-trust laws. Mar. 15, p. 26.
Blue Laws
The validity of blue laws. Nov. 23, p. 27.
Censorship
Talking films censorable. Nov. 23, p. 58.
Liability
Liability for injury. Nov. 23, p. 58.
Liability for freight charges. Nov. 23, p. 58.
Liability for storage. Nov. 23, p. 59.
Liability of president. Dec. 21, p. 23.
Liability for false arrest. Feb. 15, p. 21.
Liability in refusing goods. Mar. 15, p. 26.
Liability for manager’s contract. Mar. 15, p. 59.
Liability of public officer. Nov. 23, p. 60.
Patrons
When patron assumes risk. Dec. 21, p. 55.
When ejection of disorderly patron is legal. Feb. 15, p. 21.
Liability for false arrest. Feb. 15, p. 21.
Public officer’s liability. Nov. 23, p. 60.
Damages for injury. Feb. 15, p. 55.
Patron entitled to damages. Mar. 15, p. 26.
What is disorderly conduct. Mar. 15, p. 60.
FLOOR COVERINGS
Proper Laying of Floor Coverings, by Edna M. Runner. Nov. 23,
p. 21.
Quiet Floors for Theatre. Nov. 23. p. 66.
FLOOR PLANS
See PLANS. THEATRE
I
INVENTIONS, NEW
Nov. 23, p. 70, 71.
Directive reception microphone.
Sound reproducing device.
Loud speaking apparatus.
Motion picture machine.
Film take-up device.
Sound reproducing device.
Focusing lens mounting.
Motion picture screen.
Motion picture film.
Photo electric cell.
Film splicer.
Vanishing footlight for stages.
Apparatus for recording and reproducing sound.
Telephoto camera.
Miscellaneous
Occupational tax valid. Nov. 23, p. 58.
Surviving partners rights. Nov. 23, p. 58.
Lease contract. Nov. 23, p. 59.
Stockholders and damages. Dec. 21, p. 53.
Debts of promoter. Dec. 21, p. 54.
What constitutes net profits. Dec. 21, p. 54.
Income and tax law. Dec. 21, p. 54.
Installations by city. Dec. 21, p. 55.
Indemnity contracts. Dec. 21, p. 55.
Renewal and extension. Dec. 21, p. 56.
Employe’s right to bonus. Feb. 15, p. 21.
Location of curb signs. Feb. 15, p. 21.
Debts of estates. Feb. 15, p. 53.
Receipts in full. Feb. 15, p. 53.
Mechanic’s liens. Feb. 15, p. 53.
Notifications on letterheads. Feb. 15, p. 54.
A salesman’s verbal promise. Feb. 15, p. 55.
Debts of bankrupts. Mar. 15, p. 58.
Predecessor’s income tax. Mar. 15. p. 58.
Tenants’ deposits. Mar. 15, p. 60.
Samples and real goods. Mar. 15, p. 60.
LIGHT
See also PROJECTION and SIGNS and SOUND IN THE THEATRE
Measuring Light Intensity, by James L. McCoy. Nov. 23, p. 43.
Lighting the Theatre with Color Hoods, by John J. Hoppe. Nov. 23,
p. 65.
152
Better Theatres Section
April 12, 1930
LIGHTING
See LIGHT
LIMESTONE
See EXTERIORS. THEATRE
Si
MUSIC
The Tribute an Organist Can Win. Nov. 23. p. 64.
Fitting the Organ Solo Into the DeLlixe Theatre Program, by Albert
F. Brou n. Dec. 21. p. 13.
o
ORGAN
See MUSIC
P
PATRON SERVICE
See SERVICE TO PATRONS
PERFUMES
See THEATRE FRAGRANCES
PLANS, THEATRE
Music Box, Chicago. Nov. 23, p. 16.
West Bend theatre, West Bend, Ind. Dec. 21. p. 14.
Colonial, Natick, Mass. Dec. 21. p. 24.
Tivoli, Aurora, 111. Jan 18. p. 24.
Paramount, Lynn, Mass. Feb. 15, p. 24.
Nippon, Tokyo, Japan. Mar. 15. p. 15.
Carroll, Carrollton, Ga. Mar. 15, p. 23.
Paramount, Peekskill, N. Y. Mar. 15. p. 30.
PROJECTION
See also SOUND IN THE THEATRE
Projection: A Specialized Art, by William F. Canavan. Nov. 23,
p. 38.
New Non-Stop Projector Is Developed in Germany. Nov. 23, p. 57.
Better Projection, by F. H. Richardson.
The Service Man. Nov. 23, p. 45.
What Constitutes Competency. Nov. 23, p. 45.
A Letter from J. C. Goldsmith. Nov. 23, p. 47.
He Wants to Know (Exciting Lamp Filaments). Nov. 23, p. 48.
Sound Sounds the Tocsin of Education. Nov. 23, p. 49.
Dudiak Approves Freidrich’s Answer (Method of caring for bat-
teries). Nov. 23, p. 50.
Speed Troubles. Nov. 23, p. 67.
New Life Treatment. Nov. 23, p. 68.
Centering the Sound-on-Film Image on the Screen. Dec. 21, p. 45.
Impedance of Lines and Impedance Matching. Dec. 21, p. 46.
Flicker Trouble. Dec. 21, p. 46.
Projector Heats. Dec. 21, p. 47.
Wide Film Requirements. Dec. 21, p. 50.
That Movietone Aperture. Dec. 21. p. 50.
Projectionists’ Working Conditions. Jan. 18, p. 43.
Motiograph Shutter. Jan. 18. p. 47.
Another Manual Master Cord Release. Feb. 15, p. 45.
Cleaning Blackened Bulbs. Feb. 15, p. 47.
Opaque Projection. Feb. 15, p. 48.
Waves Cease to Wave. Feb. 15, p. 52.
Be Sure P-E Cradle Swings Freely. Feb. 15, p. 44.
Location of Buzzer. Feb. 15, p. 44.
Exciter Lamp Lenses. Feb. 15, p. 44.
Watch Filament Position. Feb. 15, p. 44.
Watch Your Fader. Feb. 15, p. 44.
Sound Screen Dope. Feb. 15, p. 70.
Locating Sound Trouble. Mur. 15, p. 44.
Wide Film Has Arrived. Mar. 15, p. 49.
A Rewinder in Marion, 0. Mar. 15, p. 50.
Mysterious Flicker. Mar. 15, p. 53.
R
RUGS
See FLOOR COVERINGS
s
SCREENS
G1 ass Beads as a Surface for a Sound Screen. Nov. 23, p. 37.
SEATS
See ACOUSTICS
SERVICE TO PATRONS
Selling Theatre Personality in a Great City, by Major Edward
Boives. Nov. 23, p. 14.
SHOWMANSHIP
Super-Showmanship in the Antipodes, by Henry Craig. Jan. 18,
p. 14.
SIGNS
The Anatomy of a Great Modern Sign, by Edward B. Silverman.
Jan 18, p. 27.
SOUND IN THE THEATRE
See also ACOUSTICS and PROJECTION and SCREENS
What Makes Good Sound, by H. K. Shaler. Nov. 23, p. 29.
RCA Portable Projectors. Nov. 23, p. 36.
No Sound in Them Thar Days, by F. K. Haskell. No. 23, p. 44.
New Power for Sound-on-Film Installations. Nov. 23, p. 62.
The Laboratory Moves Into the Foundry, by Will Whitmore. Dec.
21, p. 35.
Locating the Causes of Faulty Reproduction, by Hugh S. Knowles.
Jan. 18, p. 29.
The Problem of Stray Noises in Sound-on-Film Attachments, by
Hugh S. Knowles. Feb. 15, p. 40.
Vibration and the P. E. Cell as Sources of Stray Noises, by Hugh S.
Knowles. Mar. 15, p. 40.
SYNTHETIC PERFUMES
See THEATRE FRAGRANCES
T
TELEVISION
Television, Competitor or Partner? by Harold B. Franklin. Jan.
18, p. 11.
TERRA COTTA
See EXTERIORS, THEATRE
THEATRE BUILDING
See CONSTRUCTION
THEATRE FRAGRANCES
Symphonies of Scent in Harmony with the Photoplay, by Donald
A. Laird. Feb. 15, p. 69.
THEATRES, NEW
See also ARCHITECTURE. THEATRE
New Theatres Described and Illustrated in “Better Theatres.”
Music Box, Chicago. Nov. 23. p. 16.
The Egyptian, Boston. Nov. 23. p. 23.
West Bend, West Bend, Ind. Dec. 21, p. 14.
Coleman, Miami, Okla. Dec. 21. p. 20.
Colonial, Natick, Mass. Dec. 21. p. 24.
Fox-Appleton, Appleton, Wis. Dec. 21, p. 28.
Fox, Marinette, Wis. Dec. 21, p. 28.
Paradise, West Allis, Wis. Dec. 21, p. 28.
Cinema Art, Chicago. Jan. 18. p. 15.
Pitkin, Brooklyn. Jan. 18, p. 19.
Tivoli, Aurora, 111. Jan. 18, p. 24.
Granada, Dover, England. Feb. 15. p. 15.
Metropole, London, England. Feb. 15. p. 15.
Punch and Judy, Detroit. Feb. 15, p. 18.
Eastwood, Madison, Wis. Feb. 15, p. 22.
Paramount, Lynn, Mass. Feb. 15, p. 24.
Fox, Atlanta, Ga. Feb. 15, p. 26.
Holme, Holmesburg, Philadelphia. Feb. 15, p. 74.
Nippon, Tokyo, Japan. Mar. 15. p. 15.
Band Box, Philadelphia. Mar. 15. p. 20.
Carroll, Carrollton, Ga. Mar. 15, p. 23.
Regent, Brisbane, Australia. Mar. 15, p. 27.
Paramount, Peekskill, N. Y. Mar. 15. p. 30.
Beacon, New York City. Mar. 15, p. 56.
THEATRE PLANS
See PLANS, THEATRE
April 12, 1930
Exhibitors Herald-World
153
Alphabetical List of Advertisers
A
AC Spark Plug Company 108
Adam. Frank, Electric Company Front Cover
Ad-Vance Trailer Service Corporation Ill
American Seating Company 16
Arctic Nu-Air Corporation 9
Associated Fabrics Corporation 83
Audak Company _ 52
Automatic Devices Company 82
B
Bausch & Lomb Optical Company..... 95
Beaded Screen Corporation 105
Belson Manufacturing Company 109
Best Devices Company 112
Bestone, Inc 62
Blizzard Sales Company..— 116
Bigelow-Sanfcrd Carpet Company, Inc 6
Brazel Novelty Manufacturing Company 75
Bruckner-Mitchell, Inc 80
C
Celotex Company 13
Channon, J. H., Corporation 90
Chicago Cinema Equipment Company 64
Clark, Peter 81
Coxsackie Holding Corporation 101
Cutler-Hammei-, Inc 12
D
Dayton Safety Ladder Company 92
Disc-O-Phone Company 68
Dryfhout, H., Company 76
Dworsky Film Machine Corporation 87
E
Electric Storage Battery Company 10
Elee-Tro-Fone Corporation 71
Enterprise Optical Mfg. Co Fourth Cover
Exhibitors Printing Service 110
F
Felch. Margaret 112
Foto-Voice Company, Inc 58
G
Carver Electric Company 76
Golde Manufacturing Company 17
Griffin, F. B 89
Guercio and Barthel 102
H
Hall & Connolly 91
Hertner Eleqtric Company 7
Hewes-Gotham Company 86
Hoffmann & Soons 81
Hub Electric Company 97
I
Ilex Optical Company 96
Illinois Theatre Seat Exchange Company 120
Insulite Company, The 15
International Projector Corporation Third Cover
J
Johns-Manville Corporation 3
Jules Juillard & Company 90
K
Kausalite Manufacturing Company 66
Kewanee Safe Company 104
King Studios, Inc 75
Kliegl Brothers 77
Kooler-Aire Engineering Corporation 8
Kuttnauer, L. V 72
M
Maier-Lavaty Company 112
Mellaphone Corporation 56
Milne Electric Company 107
Mills Novelty Company 67
Moore, William N 78
Movie-Phone Corporation 69
Movie Supply Company 75
N
National Motion-Ad Company 66
National Program & Printing Company 110
National Rug Milks, Inc 54-55
National Screen Service 112
National Theatre Supply Company 22
P
Patent Scaffolding Company 93
Peerless Sound Equipment Company 58
Phototone Company 59
Pi'ojection Optics Company, Inc 94
Q
Quality Slide Company 107
R
Racon Electric Company, Inc 69
Radiotone Pictures Corporation 66
Raven Screen Company 106
Reynolds Electric Company 78
Richards-Wilcox Manufacturing Company 20
Roth Brothers & Company 99
S
Silver-Marshall, Incorporated 57
Sloane, W. & J 11
Sterling Motion Picture Apparatus Corporation 72
Strong Electric Corporation : 95
Supreme Heater & Ventilating Company 18-19
T
Tiffin Scenic Studios 78
Theatre Sound Equipment Company 75
U
Union Fibre Sales Company 74
Universal Film Screening Company Second Cover
UPCO Products Corporation 60
V
Vallen Electric Company 84
Van Ashe Radio Company 71
Vitadisc Company 68
W
Walker Screen Company 115
Wall-Kane Needle Manufacturing Company 72
Weber Machine Company 65
Western Electric Company 63
Western Felt W'orks 4-5
Wisconsin Chair Company 79
Workstel Studios 107
Wright-DeCoster, Inc 61
Y
York Safe & Lock Company 105
Z
Zero Valve and Brass Corporation 76
Classified List of Advertisers
[In this and other issues of Better Theatres]
ACCESSORIES FOR SOUND DEVICES
Amplion Corporation
Dworsky Film Machine Corporation
Elec-Tro-Fone Corporation
The Oro-Tone Company
Radio Industries of Canada , Ltd.
Renier Ma/nufacturing Company
SAF Electrical Engineering Company
The Theatre Sound Equipment Company
Van Ashe Radio Company
ACOUSTICAL PRODUCTS
The Celotex Company
The Insulite Company
Johns-Manville Corporation
King Studios, Inc.
National Rug Mills , Inc.
The Sonograph Company
Union Fibre Sales Company
Western Felt Works
ADVERTISING NOVELTIES
Brazel Novelty Manufacturing Co.
AISLE LIGHTS
Kausalite Manufacturing Company
AMPLIFIERS
American Transformer Company
Radio Industries of Canada, Ltd.
Webster Company
ANCHOR EXPANSION BOLTS
The Paine Company
AUTOMATIC CURTAIN CONTROL
Automatic Devices Company
Bruckner-Mitchell, Inc.
Vallen Electrical Company
BANNERS, SIGNS
H. Dryfhout Company
CAMERAS AND PROJECTORS
Bell and Howell Company
CARBON ADAPTERS
Best Devices Compamy
Hewes-Gotham Company
CARPET CUSHIONING
The Celotex Company
Clinton Carpet Company
National Rug Mills, Inc.
Western Felt Works
CHANGEABLE LETTERS
Crystalite Products Corporation
CHANGEOVERS
Acme Engineering Corporation
Essannay Electric Manufacturing Co.
Guercio and Barthel
COLOR LIGHTING EQUIPMENT
Reynolds Electric Company
DIMMERS
Cutler-Hammer Manufacturing Company
DOUBLE BEARING MOVEMENTS
Guercio and Barthel
ELECTRIC FLASHERS, COLOR HOODS
Reynolds Electric Company
Time-O-Stat Controls Company
ELECTRIC PICKUPS
The Audak Company
Best Manufacturing Company
The Oro-Tone Company
UPCO Products Corporation
Webster Electric Company
EQUIPMENT SUPPLIES
Illinois Theatre Equipment Company
Monarch Theatre Supply Company
Movie Supply Company
National Theatre Supply Company
EMERGENCY LIGHTING SYSTEMS
Electric Storage Battery Co.
Roth Brothers & Company
FABRICS, FIREPROOF
Associated Fabrics Corporation
FILM CEMENT
F. B. Griffin
Hewes-Gotham Company
FILM STOCK
Eastman Kodak Company
FIRE PREVENTION
Sentry Safety Control Corporation
FLOOR COVERINGS
Bibeloiv-Sanford Carpet Company, Inc.
Clinton Carpet Company
Mohawk Carpet Mills
W. & J. Sloane
FLOWERS, PLANTS— ARTIFICIAL
G. Reising & Company
FRAMING LIGHT SHIELDS
GoldE Manufacturing Company
Guercio and Barthel
GENERATORS
Automatic Devices Company
General Electric Company
Hertner Electric Company
Roth Brothers & Company
HORNS AND SPEAKERS
Kersten Radio Equipment Company
Miles Manufacturing Company
Macy Manufacturing Company
Operadio Manufacturing Co.
Oxford Radio Corporation
Racon Electric Company, Inc.
Radio Industries of Canada, Ltd.
Silver -Mar shall, Incorporated
Wright-DeCoster, Inc.
INSURANCE
Jules Juillard cC- Company
INTERCHANGEABLE SPRING SEATS
Illinois Theatre Equipment Co.
LAMPS, HIGH INTENSITY
Hall & Connolly, Inc.
LAMPS, REFLECTING ARC
The J. E. McAuley Manufacturing Company
Strong Electric Corporation
LENS MOUNTS
GoldE Manufacturing Company
LENSES
Bausch & Lomb Optical Company
Ilex Optical Company
Projection Optics Corporation
MAZDA ADAPTERS
Monarch Theatre Supply Company
MAZDA REGULATORS
Garver Electric Company
NEEDLES, PHONOGRAPH
Sound Service Systems, Inc.
Wall-Kane Needle Manufacturing Co.
ORGANS
George Kilgen & Sons, Inc.
The Link Company, Inc.
The Marr and Colton Company, Inc.
The Page Organ Company
Robert Morton Organ Company
Rudolph Wurlitzer Company
ORGAN HEATERS
Kausalite Manufacturing Company
Time-O-Stat Controls Corporation
PATENT ATTORNEYS
William N. Moore
PROJECTORS
Coxsackie Holding Corporation
Enterprise Optical Mfg. Co.
Holmes Projector Company
International Projector Corporation
RAILINGS, GRILLES
Zero Valve and Brass Corporation
REELS
Hewes-Gotham Company
Universal Electric Welding Co.
REWINDERS
Dworsky Film Machine Corporation
GoldE Manufacturing Company
RHEOSTATS
Hoffmann d Soons
SAFES, THEATRE
Kewanee Safe Company
York Safe and Lock Company
SAFETY LADDERS
Dayton Safety Ladder Company
Patent Scaffolding Company
SCREENS
American Silversheet Company
Beaded Screen Company
Da-Lite Screen Company
L. V. Kuttnauer
Radio Industries of Canada, Ltd.
Raven Screen Company
Schoonmaker Equipment Company
Truvision Projection Screen Co.
Walker Screen Company
SEATS
American Seating Company
Hey wood-Wake field Company
Illinois Theatre Seat Exchange Company
Wisconsin Chair Company
( Continued, on next page)
154
( Continued from preceding page )
SIGNS— ELECTRIC
Flexlume Corporation
Milne Electric Company
SLIDES
Quality Slide Company
Ransley Studios
Workstel Studios
SPEED INDICATORS
A-C Spark Plug Company
Essannay Electric Manufacturing Co.
MeUaphone Corporation
The Oliver Manufacturing Co.
SOUND AND MUSIC
REPRODUCING DEVICES
Adswin Corporation
Amplion Corporation
Bestone, Incorporated
Clyne Engineering Company
Disc-O-Phone Company
Elec-Tro-Fone Corporation
The Film Speaker Company
The Foto-Voice Company, Inc.
Gates Radio & Supply Company
General Talking Pictures Corporation
Good-All Electric Manufacturing Company
Gries Reproducer Corporation
MeUaphone Corporation
Better Theatres Section
Movie-Phone Corporation
National Motion Ad Company
North American Sound and Talking Picture
Equipment Corporation
Pacent Reproducer Corporation
The Oro-Tone Company
The Phototone Company
RCA Photophone, Inc.
Powers Cinephone Equipment Co.
Radio Industries of Canada, Ltd.
Radiotone Pictures Corporation
Renter Manufacturing Company
Sterling Motion Picture Apparatus Corporation
Universal Film Screening Company
Universal Sound Products Corporation
Vitadisc Company
Walt’s Theatre Company
Weber Machine Corporation
Western Electric Company
STAGE AND ORCHESTRA LIFTS
Ih'uc knar -Mitchell, Inc.
Peter Clark, Inc.
STAGE LIGHTING EQUIPMENT
Frank Adam Electric Company
Belson Mfg. Company
Chicago Cinema Equipment Company
Hub Electric Company
Major Equipment Company
Kliegl Brothers
April 12, 1930
Wm. Wurdack Electric Manufacturing Co.
STAGE RIGGING HARDWARE
Bruckner-Mitchell, Inc.
.1. H. Channon Corporation
Peter Clark, Inc.
STAGE SCENERY
Tiffin Scenic Studios
Volland Scenic Studios
THEATRE PRINTING, PROGRAMS
Exhibitors Printing Service
National Program & Printing Company
TICKETS
Arcus Ticket Company
Automatic Ticket Register Corporation
TRAILERS
Ad-Vance Trailer Service Corporation
National Screen Service, Inc.
UNIFORMS
Lester, Ltd.
Maier-Lavaty Company
VENDING MACHINES
Margaret Felch
VENTILATING EQUIPMENT
Arctic Nu-Air Corporation
Blizzard Sales Company
Kooler-Aire Engineering Corporation
Lakeside Company
Supreme Heater & Ventilator Company
How Much for Equipment?
( Continued from page 45)
so, at least, so that new merchandise
purchased at “bargain prices” can rarely
be depended upon for satisfactory serv-
ice.
In the equipment of a theatre there
is many times a tendency to appropriate
too heavily for that part of the equip-
ment that an audience can see, and to
cut too rigidly on backstage, booth and
similar equipment. Such a policy can
easily be carried to extremes, for while
it is true that attractive surroundings
draw patronage, it is true also that the
backbone of the exhibitor’s business lies
first of all in the good projection of good
pictures. An unreliable projection ma-
chine can in one night destroy more
goodwill than an elaborately decorated
lobby can, in itself, be counted upon to
rebuild. This statement should not be
interpreted as an underestimation of the
value of tastefully furnished and dec-
orated interiors. But their appeal,
strong as it is, is secondary, particularly
T
because it requires a transmission chan-
nel many times the size of that necessi-
tated by the human voice.
But so far as the broadcasting of
scenic beauties, theatrical performances,
athletic contests and news events is con-
cerned, the television today is dubious.
He contends that uncontrolled conditions
of illumination constitute a serious hand-
icap in arriving at the fine picture struc-
ture needed for a satisfactory result,
and he believes that the great advance
which will have to be made in the sensi-
tiveness and efficiency of the apparatus,
to say nothing of greatly increased
transmission facilities, cannot be ex-
pected for rather a long time, at least.
For the individual or the group type
of television (and by group I mean the-
atrical), wire or radio channels can be
in the smaller theatre.
The budget for the equipment of any
theatre should make liberal allowance
for the complete and modern equipping
of the projection booth. In all cases
quality should be the first consideration.
If stage presentations are to be a part
of the house policy, provision should
be made for the very best of rigging and
other backstage equipment. In the end
such a purchasing policy will result in
the longest period of satisfactory serv-
ice, and hence, in the greatest economy.
Next in order of their importance as
fundamental box office attractions come
good seating, good lighting and good
ventilation. These three equipment
groups contribute largely to that im-
portant element of successful showman-
ship— the personal comfort of the pa-
tron.
It has already beer, pointed out that
the style of seats selected has a direct
bearing on good acoustics. But the wise
elevision Toda
( Continued from page 28)
utilized, for while the problem of se-
curing distortionless transmission over
wide frequency bands, or multiple chan-
nels of transmission, is different in the
two cases, it appears to be equally cap-
able of solution by either means.
However, the very serious degrada-
tion of image quality produced by the
fading phenomena characteristic of
radio, indicates that practical radio
television will be restricted almost en-
tirely to those parts of the world where
the much more reliable wire service is
not available.
Such, then, is television today. What
it will bring, of course, no one can tell.
The chances are that, slow in coming,
it will be even more revolutionary than
the radio in its social influence on outly-
ing communities. It is likewise possible
buying of theatre seats need not hinge
on this point. Even though upholstered
chairs did not contribute to better sound
distribution, they are in themselves an
attraction of comfort that makes their
installation highly advisable. This is
but another instance in which original
cost must be considered as an invest-
ment in bigger patronage. Paring down
the budget through a substitution of
“cheaper” seating, is usually poor busi-
ness.
Of good lighting little need be said
save that a too dark auditorium causes
confusion among patrons who are en-
tering their seats, while a one too light
decreases “screen brilliance” and results
in eye-strain. Excellence in lighting fix-
tures, together with their proper instal-
lation, should therefore be allowed for
in the investment of the exhibitor who
looks for permanent success.
[Another article on this subject by Mr. Green will
appear in the next issue.]
y
that it will bring motion pictures, with
which I think it is bound to form a part-
nership, into a position of even greater
power as a vehicle of constant entertain-
ment and, consequently, as a moulder of
public opinion.
This is to be noted: More than one
of those working in the field of tele-
vision, and thus hoping most for its suc-
cess, express belief that television in
the home will no more supplant tele-
vision in the theatre than the home
cinema, the radio or the home talker
have supplanted present-day motion pic-
ture entertainment. There is something
to entertainment in the mass which ap-
peals to gregarious mankind. Amuse-
ment seems to be one of the few things
which man likes to share with other peo-
ple— usually, the more the merrier.
The International Projector
WILL BE MANUFACTURED AND SOLD
WITH THE SAME CONSIDERATION OF
THE REQUIREMENTS OF OUR THOU-
SANDS OF FRIENDS AND CUSTOMERS
THRUOUT THE WORLD WHOSE AP-
PROVAL HAS ENABLED US TO WIN
UNIVERSAL ACCEPTANCE
International Projector Corporation
90 GOLD STREET NEW YORK
//#/*##' more 11
THIS DOES I J
and takes the
ONLY WITH THE
MOTIOGRAPH DELUXE MODEL “H
The Enterprise Optical Mfg. Company, 564 West Randolph St., Chicago, Illinois
ndustry Safe from U. S. Legislation This Term
EXHIBITORS
RALD
ie Big Party
if the Stars!
♦
1. RICHARD ARLEA
2. GEORGE BAACROFT
3.
4.
0.
6.
7.
8.
0.
0.
1.
2.
3.
4.
5.
6.
r.
8.
9.
CEARA ROW
EVELYA It K CAT
CLIVE BROOK
AAACY CARROLL
RUTH CHATTERTOA
MAURICE CHEVALIER
GARY COOPER
LEON ERROL
SHEETS GALLAGHER
HARRY GREEA
HELEN HAVE
DEAAIS KING
ARE LYIMLAA and RAAD
.TACK OAKIE
ZELMA O’NEAL
WILLIAM POWELL
RUDDY ROGERS
PARAMOUNT
1 o.
ON PARADE
u
And 20 More! All Playing
Real Roles in a Rrand New
Kind of Entertainment!
13- J04. J05./^16.
18- » .19.
r>l QQ IMo T Entered as second-class matter, August 20, 1917, at the Post Office at Chicago, 111., under the act of March 3, 1879. Published Arrril IQ IQ^fl
‘ '-’t vJ weekly by Quigley Publishing Co., at 407 South Dearborn St., Chicago. Subscription, $3.00 a year. Single copies, 25 cents. ■■ IZJ ,
TT
looks like a wow!'*
/ /
a million dollar draw!
/ /
//
a natural from every angle!
//
//
what a bet this should be!
//
//
'AND a box-office bet it IS!
Joseph M. Schenck presents
DOLORES DEL RIO
IN
//
THE BAD ONE
//
WITH
EDMUND LOWE
TWO OF SCREENDOM’S GREATEST MONEY STARS IN A
SMASH HIT THAT HAS S. R. O. WRITTEN ALL OVER IT
Picture Dolores Del Rio as a rollicking flirt, the dancing
favorite of a waterfront cafe. Immune from love, she makes
overturestoall the men customers to humorthem into squander-
ing away their money. Dolores Del Rio in a gay, breezy,
colorful role, the most dynamic portrayal of her career.
Edmund Lowe elaborates his success in "What Price Glory?"
and "The Cock-Eyed World" as a wise-cracking great lover
of the Seven Seas, a two-fisted, rough-and-ready hombre,
with a girl in every port. Watch him fall for Dolores. Tem-
pestuous sweethearts, they wage the battle of hearts along
the colorful waterfronts and carry it on past the mires of mis-
understanding and temperament to triumphant glory.
The master achievement of director George Fitzmaurice’s
career.
Big time stars, a big time supporting cast, a whooping good
story, romance, fun, adventure — "The Bad One" measures
up to the highest box-office standards. It’s slated for record
highs. Fit it into your schedule now and smile the smile of a
wise showman.
™ ^ t ■■ ™ r
UNITED (?) ARTISTS
3
April 19, 1930
EXHIBITORS HERALD-WORLD
ON THE STAGE
Eddie Cantor, always
a smash hit, com-
mands capacitycrowds
at $5.50 per seat.
EDDIE CANTOR
in
“Getting
A Ticket”
NOW YOU GET
the same cyclonic,
singing comedy star in
PARAMOUNT TALKING
ACTS at pop. prices.
EDDIE
CANTOR
and the public by the mil-
lions is at the box office
"Getting a
Ticket”*
BOTH are
EDDIE CANTOR is one of the biggest
names in show business. Owing to the
nearness of Paramount’s Long Island
studio to Broadway, you get this type
of super -star continually in PARA-
MOUNT TALKING ACTS.
* Electrifying Eddie’s latest and funniest PARAMOUNT TALKING
ACT. f / i * Packed with Cantor jokes and songs. Just released.
There is a whole Cantor series on Paramount’s shorts program.
Typical of the Real Stars in
PARAMOUNT TALKING ACTS
EXHIBITORS HERALD-WORLD
April 19, 1930
Western Electric Quality
for *2050
• • •
Tm: sound equipment accepted as the
world’s standard — at weekly average rental
as low as $ 42.28 , including service .
•
Small theatres can now use the earning
power of Western Electric equipment to make
rental payments out of weekly income — with"
out down payment .
•
New equipment designed by Bell Telephone
Laboratories, and economies of large scale produc-
tion and distribution — bring within reach of
every theatre a proven box-office stimulator.
•
Supervision by ERPI engineers
assures the same high quality installa-
tions as in over 5,500 Western Electric
equipped theatres.
IN introducing Sound into
motion pictures this com-
pany assumed a definite ob-
ligation to maintain a high
; standard of Sound production
and reproduction.
Today’s announcement, which
, places the Western Electric
System within the reach of
the smallest exhibitor, is one
: more evidence of our sense of
responsibility to the industry.
PRESIDENT.
ELECTRICAL RESEARCH PRODUCTS, INC.
April 19, 1930
EXHIBITORS HERALD-WORLD
5
Service. Electrical Research Products’ or-
ganization assures for the life of the contract
the same efficient service that gives these thea-
tres 150,000 performances weekly with almost
no interruption.
This new plan applies to all types of equip-
ments, including those for the larger theatres.
Shipping dates will be scheduled in the
order of acceptance of contracts.
Complete information and survey of
your theatre’s requirements may be had quickly
by communicating with our nearest sales office.
Electrical Research Products fuc.
NEW YORK, N. Y.
250 W. 57th St.
ALBANY, N. Y.
11 Pearl St.
ATLANTA, GA.
67 Edgewood Ave.
BOSTON, MASS.
20 Providence St.
BUFFALO, N. Y.
367 Main St.
CHARLOTTE, N. C.
214 So. TryonSt.
CHICAGO, ILL.
910 So. Michigan Ave.
CINCINNATI, O.
617 Vine St.
CLEVELAND, O.
925 Euclid Ave.
DALLAS, TEX.
1700 Commerce St.
DENVER, COLO.
821 17th St.
DES MOINES, IOWA
507 Grand Ave.
DETROIT, MICH.
2111 Woodward Ave.
INDIANAPOLIS, IND.
17 W. Market St.
JACKSONVILLE, FLA.
317 W. Forsythe St.
KANSAS CITY, MO.
125 W. 10th St.
LOS ANGELES, CALIF.
7046 Hollywood Blvd.
MEMPHIS, TENN.
8 No. 3rd St.
MILWAUKEE, WIS.
196 W. Water St.
MINNEAPOLIS, MINN.
12 So. 6th St.
NEW HAVEN, CONN.
185 Church St.
NEW ORLEANS, LA.
150 Baronne St.
OKLAHOMA CITY, OKLA.
119 No. Robinson St.
PHILADELPHIA, PA.
123 So. Broad St.
PITTSBURGH, PA.
436 7 th Ave.
ST. LOUIS, MO.
1218 Olive Street
SALT LAKE CITY, UTAH
200 So. Main St.
SAN ANTONIO, TEX.
105 W. Travis St.
SAN FRANCISCO, CALIF.
1 Montgomery St.
SEATTLE, WASH.
1326 Fifth Ave.
WASHINGTON, D. C.
1435 G St., N-W.
Western
SOUND
Electric
SYSTEM
Northern Electric in Canada
'
WORLDS GREATEST SNOWMAN ms or
3 lie Greatest Screen Drama Of All dime
ALL-TALKING
From the Play by R. C. SHERRIFF
Directed by JAMES WHALE
With Colin Clive • Ian Maclaren • David Manners
Anthony Bushell • Billy Bevan
Tiffanv-Gainsborough Production
TIFFANY
pres erf hr
WORLD
PBEMIEPE
GAIETY
THEATRE N*Y.
AP$tL 8 irk
TIFFANY PRODUCTION/ INC.
729 fEVENTM AVE. NEW YORK, CITY.
NOTHING BUT LAUGHS
Joyous olson Jubilee...
Jokes- Jazz, .Jolli
P
KM
MAMMY
SONG
HITS
‘Let Me Sing and
I’m Happy”
"To My Mammy1'
“Vitapbone” I* the registered tr^de-ma-k of The Yitapbone Corporation designating ita products
Cyj N old-time minstrel parade made blase Broadway
^ stop, look and listen. Turn-away business was
the answer to this exploitation wow at the premiere of
A1 Jolson in “Mammy”. Here’s your tip-off for record-
breaking business. Available to you Day and Date
with Broadway.
with
LOUISE DRESSER
LOIS MORAN
LOWELL SHERMAN
HOBART BOSWORTH
TULLY MARSHALL
MITCHELL LEWIS
Story and songs by
Irving Berlin
Adapted by Joseph Jackson
and Gordon Rigby
Directed by Michael Curtiz
“The FUNNIEST PERFORMANCE ON
ANY MOTION PICTURE SCREEN IN
THE CITY OF NEW YORK TODAY”
-NEW YORK WORLD
HOLD
EVERYTHING
Loretta Young
if*
Adapted by Harvey Thew and
Joseph Jackson from the
stage success by F.Anstey.
Directed by Alfred
E. Green.
With
JOHN BARRYMORE
soars to new
heights in his first
modern high hat
comedy, aThe
R
ARELY has a cpnv
edy been greeted
with such an ava^
lanche of approval.
Without exception the
New York critics de-
scribed it as brilliant,
hilarious, refreshing,
a delight and a joy.
ERE’S amazing
and surprisingly
different entertain-
ment for jaded picture
fans. It’s the talk of
New York. And it
will be the talk of your
town when you play it.
FOR
HOLD
EVERYTHING
10
EXHIBITORS HERALD-WORLD
April 19, 1930
Watch for
The next issue of the
FILM BUYER
appearing as a section of the
MAY 3
issue of
Exhibitors Hera Id -World
Not since the Exhibitors Herald-World brought
out “Better Theatres” has a new service offered to
its readers by a motion picture business paper re-
ceived such an enthusiastic reception from the
entire trade.
The FILM BUYER section meets a distinct need
for every theatre owner and film buyer. It is the
only source of complete information on every pic-
ture available for booking.
Again Exhibitors Herald-World comes to the front with the type
of service that has made it FIRST in the motion picture field!
"Vitaphone*' is the registered trade-mark of The
Vitaphone Corporation designating it» producti
Everything for
everything
A MELODRAMATIC THUNDERBOLTS
WARNER BROS. Present
Jme mo
DANCC
^OFT lights — soft music — soft cushions —
( 'soft living! Seductive promises of easy
money. Tempting bait dangled before guileless
beauty and credulous youth. Master minds of
crime dominating the destinies of an organized
underworld! Blasted hopes — framed evidence
— murder — and a lone cop on a trail of ven-
geance. Thrill packed drama and suspense for
the most blase'.
Evnp»
MONTE
BLUE
LILA LEE
BETTY COMPSON
WILLIAM BOYD
William Janney, DeWitt Jennings,
Wilfred Lucas.
Based on George Kibbe Turner's sensa-
tional story. Adaped by Joseph Jackson
Directed by William Beaudine.
‘V’- ‘ * I
I
I
I
I
I
HsUStraxS;! -M
FETCHIT
BEN TURPIN
DOROTHY BURGESS HELEN TWELVETREES NICK STUART
STEPIN
FRED SCOTT
ROBERT EDESON
THE BIG MONEY SHOW OF THE BIG TOP— the
great out door spectacle that for generations has
proved the sure-fire draw — with all its color, ro-
mance, lure, thrills, drama — has come to the audible
screen!
A real circus— everything from popcorn to ele-
phants! 40 acts of a monster circus in the Big Top
scenes. An audience of more than 2,000 in a real-
istic spectacle. The world’s greatest aerialists, wire
walkers, tumblers, equestrians, trapeze rope per-
formers and clowns. A complete menagerie — a side
show with human and inhuman freaks.
MIGHTY
SPECTACULAR
TALKING-MUSICAL
MELODRAMA OF
CIRCUS LIFE
/
and snow , « . Heaven only knows how . . .
Nothing like it has ever been seen on the
screen before „ . . Grab it for a sensational
It Happens Only Once
In a Lifetime!
An astounding new experience in screen
drama ... a new angle to the immortal
triangle depicted in amazingly thrilling
scenes of natural beauty , . . photographed
in places never before filmed by man . . .
camera shots that can never be duplicated
. . . Germany's greatest airman flying
through the narrow gorge of ice and snow,
a,ooo feet deep . . . men and women . . .
lovers . . . hanging on the precipice of ice
Nothing like it has ever beer
screen before „ . . Grab it for
run NOWI THE WHOLE
ING ABOUT UNIVERSAll
DOUBLE CROSS ROADS
Perfect drama ot love and regenera-
tion. A model of dramatic suspense
and surprise situations. Played
against contrasting backgrounds of
upper and underworlds. With Robert
Ames, Lila Lee, Montagu Love,
Ned Sparks, George MacFarlane
Directed by Alfred Werker \
HIGH SOCIETY BLUES
Coast-to-coast musicol romance
smash. More popular than "Sunny
Side Up" from the same success-
ful trio, Janet Goynor, Charles Farrell
and David Butler With William Collier,
Sr., Hedda Hopper, Lucien Littlefield,
Louise Fazenda, Joyce Compton
trail. With Warner Baxter, star of "in
Old Arizona", giving the performance
of his career, and Mona Maris, Carol
Lombard, Mrs. Jiminez. An Alfred
BORN RECKLESS
New-style drama of gangland. From
Donald Henderson Clarke's best sell-
ing novel and newspaper serial, "Louis
Beretti." With Edmund Lowe as Beretti,
Catherine Dale Owen, Lee Tracy, Margue-
rite Churchill, Warren Hymer, William
Harrigan, Frank Albertson. Directed by
John Ford.
FOX MOVIETONE
FOLLIES OF 1930
All new edition of the record-break-
ing Movietone Follies. A real story,
a funfest, a song-and dance treat
all rolled into one. Company of
200 includes El Brendel,
Marjorie White, William Collier, Jr.
Noel Francis. Frank Richardson.
Miriam Seegar.
Directed by Benjamin Stoloff.
ON THE LEVEL
Latest model Victor McLaglen com-
edy— the snappiest, happiest yet.
Cast includes Fifi Dorsay, lending
that saucy Parisian touch, Lilyan Tash-
man and other beauties to intrigue
Vic. Directed by Irving Cummings.
Strictly modern outdoor romance with
musical trimmings. Redblooded story of /
the land of snows and tall timber. With
.’v -- '
George O'Brien as a two-Fisted lumber-
' . . ,
jack, Helen Chandler, Antonio Moreno,
Noel Francis Directed by A. F. Erickson.
The international stage riot fashioned
to the measure of America's favorite
humorist. Perfect box office combina-
tion I Supporting company, includes
Irene Rich, Frank Albertson, Maureen
O'Sullivan, Lumsden Hare, Martha Lee
Sparks. Directed by John Blystone.
£f»?{
CHICAGO
Theatre
ELINOR GLYN’S
sensational movietone love drama !
SUCH MEN ARE
DANGEROUS
Bigger than “ Sunny Side Up”!
HIGH SOCIETY
BLUES
with
WARNER BAXTER
CATHERINE DALE OWEN
and
HEDDA HOPPER CLAUDE ALLISTER
ALBERT CONTI BELA LUGOSI
Movietone Musical Romance
with
JANET GAYNOR
CHARLES FARRELL
WILLIAM COLLIER, Sr. HEDDA HOPPER
LUCIEN LITTLEFIELD LOUISE FAZENDA
JOYCE COMPTON
Directed hy DAVID BUTLER
A*
tm-
Pi
snil
gftiii
The Gold Medal Melodrama!
MEN WITHOUT
WOMEN
with
KENNETH MACKENNA
Coming to
CHICAGO
Theatre
Farrell Macdonald
Stuart Erwin
Paul Page
Directed by
JOHN FORD
Frank Albertson
Warren Hymer
Walter McGrail
i!wii«PSW
ORIENT
Theatr
m aMivi : h\m < : i * i
,71 UWM SI lefiXtfM
Happiness in Every Box Office!
HAPPY DAYS
with
100 star performers of stage
and screen — singing, dancing
and clowning in a spec
tacular movietone romance
Coming for
Extended Run
Directed by
BENJAMIN STOLOFF
® ROOSEVELT
America* s Favorite Laugh •Getter
WILL ROGERS
in
so
THIS IS LONDON
Repeating his Hilarious Success
in “ They Had To See Paris ”
with
IRENE RICH MAUREEN O'SULLIVAN
FRANK ALBERTSON LUMSDEN HARE
MARTHA LEE SPARKS
Coming fot
Extended Run
ROOSEVELT
Directed by John Blystone
What I
A FIRST
SHOW GIRL
HOLLYWOOD
OLYMPIA
WASHINGTON STREET
UPTOWN
HUNTINGTON AT MASSACHUSETTS AVENUE
STARTS MJI A ^ Q
FRIDAY IYI A If. C 0
Set for long
run doy and
date Olympia
and Uptown,
Boston.
IRL
HOLlfWOOD
AT THE
OLYMPIA
WASHINGTON STREET
AND
UPTOWN
HUNTINGTON at MASS. AVE.
SMS FRIDAY MARCH 28
did for Bo/ton-
I can do For YOU/
'America's Girl Friend*
— set for Easter Week ex-
tended runs in the country’s
biggest theatres.
— the exploitation natural
of the age!
— exposes the high road
and low road to stardom.
— tells why girls leave home
for Hollywood.
—introduces stars galore at
play, in the studios, and
famous Hollywood rendez-
vous.
— you don’t know the half
of "it" ’til you've seen Alice
in Technicolor.
— from the sensational best
seller which ran for fifteen
weeks in Liberty Magazine.
Get Behind it
for a Goldmine
Cleanup!
OLYhrm
WASHINGTON STREET
AND
UPTOWN
HUNTINGTON AT MASS. AVE.
STARTING FRL MAR. 28
GARDEN
WORLD'S PREMIER
SHOW GIRL
IN
HOLUQM
OLYMPIA
WASHINGTON STRUT
UPTOWN
HUNTINGTON A VS. AT MASS. AVt
"*"5 MAR. 28
FRIDAY
GIIol LUfuJGr
NATIONAL and
\2EZ2*PICTURE
phone is the registered trade mark of the Vitaphone Corp. designating its products.
JACK MULHALL
BLANCHE SWEET
FORD STERLING
JOHN MILJAN
Based on the story by J. P. McEvoy
DIRECTED BY MERVYN LEROY
Color scenes by Technicolor process
Charlie
Murray
The funniest
pair in
pictures
Sidney
in the funniest picture in many years
"Around the Corner"
with JOAN PEERS Directed by Bert Glennon
A BIG COLUMBIA #
_ALJL-.LAFF.mG_ RIOT
The
Independent
Film Trade
Paper
E X H I B ITO RS
H E RALD
WORLD
Home
Office:
407 So. Dearborn St.
Chicago
IN THIS ISSUE-
FOX EXPANSION
Decision for Greater Expansion of Fox En-
terprises Is First Move Under Regime of
Harley L. Clarke — 14 Million in Cash Is
Made Available at Once by New Financing
Plan — Eight New Sound Stages Will be Un-
derway Within One Week, Says Sheehan.
NO LEGISLATION
Congress Keeps Monkey Wrench Out of
Film Machinery — Copyright Bill Alone May
Get Consideration in Either House, with
Only Three Months of Session Remaining —
Collapse of Senator Brookhart’s Block
Booking Measure Throws Others on Shelf-
COMPLETE INDEX TO CONTENTS
NEWS
Western Electric offers sound equipment for $2950 to small ex-
hibitors under new reduction of prices— -$,42. 28 a week to in-
clude service.
Warners get sound and radio patent powers by two deals — Lower
cost seen by buying Brunswick music division — Obtains substan-
tial interest in Tobis.
Universal convention April 25 will launch new sales system —
Metzger divides country into two divisions, under Schlanger in
East and Taylor in West.
Columbia’s ten million budget calls for twenty features and 104
single-reel productions — Pathe gets 49 per cent option on
Du Pont.
DEPARTMENTS
Short Features 57
Music and Talent 58
The Theatre ' 54
Classified Advertising 64
What the Picture Did for Me 66
Chicago Personalities, by J. F 70
FEATURES
Service on Pictures 48
The Voice of the Industry (Letters from Readers) 65
Motion Picture Finance 32
Hollywood, by Douglas Hodges 43
Broadway 28
Sound Pictures 50
Pictorial Section 33
J. C. Jenkins — His Colyum 47
ADVERTISEMENTS
FILM, SOUND AND EQUIPMENT— Technicolor, Paramount,
United Artists, Eastman Kodak, Metro-Goldwyn-Mayer, Western
Electric, Tiffany Productions, Warner Brothers, Pathe, Universal,
Fox, First National, Columbia, American Federation of Labor,
Jules Juillard, A. R. Boyd Enterprises, Radiotone Pictures Cor-
poration, Mellaphone Corporation, Chicago Show Printing Com-
pany, Beaded Screen Company.
MUSIC AND TALENT — Reinick Music Corporation, DeSylva,
Brown & Henderson, Leo Feist, Inc., Brooks Costumes, Doris
Roche, Eddie Fitch, Adolph Goebel, Laura Lane, M. Witmark
& Sons.
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Editorial
The New Deal
I MIE solution of the financial difficulties which have
-I- been confronting the Fox Film corporation since
Autumn is a gratifying development. These difficulties,
because of the financial values involved and because of
their extraordinary origin, continued to attract marked
attention with the general public as well as with the trade.
No similar incident in recent business history received
even nearly as much space in the newspapers.
The results of this were highly disadvantageous to the
industry. The Fox difficulties gave to all motion picture
securities a complexion that was distinctly disturbing in
the eyes of the investing public. The situation naturally
had a deleterious effect on the morale of the Fox organiza-
tion and it is a high tribute to the soundness of the Fox
organization, and a compliment to those who created it,
that the company did not suffer an even greater hardship.
Under the new arrangements, with Mr. Winfield Sheehan
continuing as vice-president and general manager, the
confidence of the trade and the public will be quickly
restored to the Fox enterprises. The new president, Mr.
Harley L. Clarke, while virtually unknown in the motion
picture industry, conies into the business of motion pic-
tures with a most unusual record of accomplishment in
several important lines of commerce and industry. The
hanking support of Halsey, Stuart & Company, one of the
most enterprising and successful concerns in the country,
lends added assurances to what may be expected from the
Fox organization under the new arrangements.
Among the many surprises which came out of the devel-
opments which followed in the wake of the financial diffi-
culties which came to public notice last November, none
was greater than the announcement that Mr. William Fox
was withdrawing from active participation in the operation
of the company.
From all reports, however, it appears that Mr. Fox’s
future has been amply provided for in a financial way.
In addition, Mr. Fox may well be assured that his contri-
butions to the motion picture and to the industry have
been of such a character as to reserve permanently for him
a conspicuous chapter in the history of the progress of the
screen.
▲ ▲ ▲
Small Theatre and Sound
THE position of the small theatre and particularly the
small town theatre has long been a matter of genuine
concern. Invariably for many years each new development
that came along seemed further to restrict the possibilities
of the smaller theatre and, in various instances, even to
jeopardize the continued existence of these houses.
The development of sound, like many other develop-
ments, was first received as a serious threat upon the future
of the smaller houses.
But this surmise has been found to have been decidedly
incorrect. The development of sound, great as it has been
BY MARTIN J. QUIGLEY
for the larger theatres, has actually done more in recent
months for the smaller theatres. In the large houses there
has been an increase in attendance which, in most cases,
has meant additional profits. In the case of many smaller
theatres, however, sound has effected such radical changes
that it has meant profitable operation instead of unprofit-
able operation.
It now becomes quite plain that the basic reason why
many of the smaller theatres were slipping backwards was
because they were not offering entertainment which was
sufficiently attractive to the public. This held true, of
course, also in the case of the larger theatres but in the
case of these houses, in most instances, the slip backwards
had not gone far enough to bring the houses to the status
of unprofitable operation.
With the coming of sound, and the great new type of
picture which it has produced, the smaller theatres are
again finding themselves in the position of being able to
give the public what it wants.
And it is axiomatic in the show business that when you
can give the public what it wants there is no such thing
as poor business.
The serious intention of leading distributors to cooperate
with the smaller houses is also having its beneficial effect
at this time. In many hundreds of theatres rentals have
been materially reduced.
In view of the steady influx of had news relative to the
smaller theatre, which had been coming in without inter-
mission or variance for the past few years, it is gratifying
to he able to report at this time that a decided turn for the
better has been taken.
Adding to its already long list of accomplishments, sound
may properly take the lion’s share of the credit for this.
▲ ▲ ▲
The New Contract
THE trade conference in New York, participated in by
representatives of the two exhibitor organizations and
distributors, as well as a representative of the affiliated
theatres, is offering every indication of being one of the
most constructive undertakings of its kind in the history
of the business — if not the most constructive.
Under the earnest and capable chairmanship of Mr. S. R.
Kent the sessions have proceeded along constructive and
conciliating lines. There has been a very gratifying ex-
change of confidence and in a cooperative spirit much
progress has been made.
Formation of a standard contract, to govern the complex
business of renting and leasing film, is no easy matter. It
affords many opportunities for commonly sincere but com-
monly differing viewpoints. Progress is only possible when
the whole matter is kept on an understanding and cooper-
ating basis.
The lawyers, apparently, are being kept out of these
conferences, which affords another ground for an optimistic
viewpoint on the eventual outcome.
Exhibitors HERALD-WORLD * MARTIN J. QUIGLEY, Publisher and Editor
Incorporating Exhibitors Herald, founded 1915; Moving Picture World, founded 1907; Motography, founded 1909; The Film Index, founded 1906
Published every Wednesday by Quigley Publishing Company, 407 S. Dearborn Street, Chicago; Martin J. Quigley, President; Edwin S. Clifford, Secretary; George
Clifford, Assistant Treasurer. Member Audit Bureau of Circulations. All contents copyrighted 1930 by Quigley Publishing Company. All editorial and business corre-
spondence should be addressed to the Chicago office. Other publications: Better Theatres, devoted to the construction, equipment and operation of theatres, pub-
lished every fourth week in conjunction with Exhibitors Herald-World; The Film Buyer, a quick reference picture chart, published every fourth week in conjunction
with Exhibitors Herald-World; The Motion Picture Almanac, Pictures and Personalities, published annually; The Chicagoan and Polo, Class publications.
April 19, 1930
EXHIBITORS HERALD-WORLD
25
Fox Film to Expand as First
Move Under Regime of Clarke
14 Million Cash Made Available
At Once by New Financing Plan
Business-like Energy of New President Is Welcomed
With Enthusiasm by Officials of Both Companies
By PETER VISCHER
NEW YORK, April 15.— With its financial worries over, the Fox organiza-
tions settled down to hard work here last week. Officials of the film and the-
atre companies heaved a sigh of relief and beamed with enthusiasm at the
business-like energy with which Harley L. Clarke, the new Fox president,
tackled the problems at hand.
The new financing plan should be ready for public presentation by the end
of this week. By the terms of the plan, every Fox bill is to be paid at once
and a reserve of $14,000,000 made available for instant use. This position, it
was pointed out, is rather an enviable one even for a big film company.
Body of Employes
Solidly Stabilized ,
Declares Sheehan
(Special to the Herald-World)
NEW YORK, April 15.— The af-
fairs of the Fox Film corporation are
| being quickly adjusted following the
months of turmoil and confusion
which were the result of the finan-
i cial difficulties which appeared early
this Winter.
The whole organization appears
i now to be hard and enthusiastically
at work and, according to announce-
| ments of officials, elaborate plans for
the future are now being carried into
execution.
▲ ▲ ▲
“We are making plans for assured
highest quality production for the
next five years,” said Winfield
Sheehan, vice president and general
manager. “Our corporation has com-
i pleted refinancing arrangements to
! pay off every dollar of obligation and
commitment that exists the world
over and also to provide a working
treasury fund of $14,000,000 cash.
“All subsidiary assets such as
! Loew’s, Inc., M G M, British Gau-
mont, West Coast, etc., will continue
to be part of our corporation and we
have in mind greater expansion with
adequate financing.
AAA
“We have buried the past turmoil
and our thoughts and ambitions are
j all in the future. We now present a
solid stabilized body of employes and
strong financial position and we feel
that we are in stronger position in
manpower and money than any con-
cern in our industry.
“Our policy will also be to coop-
erate and act in concert with best in-
terests of everybody in the picture
industry and that includes theatre
owners as well as competitor pro-
ducers and distributors.
“I think the whole affair has
worked out to the most beneficial re-
| suit that has ever occurred in our
industry.”
Winfield Sheehan, vice president in
charge of production, is still in New York
busily occupied with details of reorganiza-
tion. However, he is in constant touch
with the West Coast by telephone and said
today that eight new sound stages will be
underway in Movietone City within a week.
Stockholders Meeting
Particular interest is being shown in the
meeting of stockholders today, for at this
meeting new directors of the Fox com-
panies were to be elected. The temporary
directors, all socalled Clarke men, gave no
clue to the final setup.
Clarke made the following statement to
Exhibitors Herald-World:
“I am sanguine that we may all
have sufficient prescience for the
future to make our contributions to
this great industry not merely ex-
pedient but of such a nature, first,
that the public and the companies’
stockholders will be always well
served and, second, that we will so
conduct our business relations that
we will earn the goodwill and respect
of all our competitors.
“I have assumed a great obligation
to the public, the creditors and stock-
holders of these large enterprises
and my chief concern is to speedily
deal fairly with all. Now is the time
for composing all differences and
consummating, rather than talking
about these obligations.
“The purchase by General Theatres
Equipment, Inc., of the control of Fox
Film Corporation and also the Fox The-
atres Corporation was a logical one when
Mr. Fox and the companies’ officials de-
cided to sell control. There will be com-
paratively few changes in the personnel of
the very efficient operating staffs of these
two organizations.
“The General Theatres Equipment of
which I am president will bring to the Fox
companiesi efficient executives and engi-
neers and they will aid wherever possible
in rounding out a still better organization.
“The company’s production program I
understand is considerably ahead of any
previous year both in respect to quality of
pictures and in time of completion.”
Urban Will Design
Sets in Color for
Two Fox Pictures
(Special to the Herald-World)
NEW YORK, April IS. — Joseph Urban,
world famous designer and architect, has con-
tracted with Fox to design the sets in color
for Mark Twain’s “Connecticut Yankee,” with
Will Rogers in the leading role, and Jules
Eckert Goodman’s “The Man Who Came
Back.” Urban will pause in his present ac-
tivities, which include designing sets for the
Metropolitan Opera Company, for a period of
10 weeks, leaving for Hollywood June 30, and
returning September 15.
If time permits, he will also work on one
or two musical productions in collaboration
with DeSylva, Brown & Henderson.
“The Man Who Came Back” will be directed
by Frank Borzage, with whom Urban made
‘ Humoresque” when working for Hearst’s
Cosmopolitan Pictures. Urban’s work with
Cosmopolitan, which extended over a period
of five years, was greatly handicapped by the
restrictions of the old black and white films.
He hopes, however, that the possibilities of
Fox color will give him ample room to carry
out his ideas.
Five Big Questions
Of Contract Issue
Go to 5-5-5 Group
( Special to the Herald-World)
NEW YORK, April 15.— The 2-2-2 confer-
ence adjourned Wednesday, April 10, leaving
undecided the questions of deposits, arbitration
rules, score charges, protection and expansion.
The representatives of M P T O A, Allied
States and the distributors will refer these
major problems to the 5-5-5 committee which
has greater authority.
26
EXHIBITORS HERALD-WORLD
April 19, 1930
Fox versus Sheehan
A Question of Fair Play — and the Facts
By MARTIN J. QUIGLEY
William Fox, in February, 1928, said:
“ The great progress this company has achieved was made possible by the work done in Hollywood by
Mr. Sheehan. All of these developments would have been impossible if Mr. Sheehan had not built for
us the kind of attractions the theatres need and the public wants. The whole status of the company has
been changed by these new pictures. Without good product theatre development is impossible. We now
have the product and we can put into effect our theatre expansion plans.”
AAA
William Fox, in April, 1930, said:
7 do not believe it is possible that Mr. Sheehan is ignorant or deceived as to the real cause of our
increased prosperity. Talking pictures were responsible. He played no part in bringing about these
increased profits, and in pretending to have done so
holders.”
Persons in the industry who assumed that William Fox
after having been deposed as head of the organizations
bearing his name would quietly assume his new status, leav-
ing it to those surviving him in the business to carry on as
best they could, without hindrance from him, apparently
misjudged their man.
Among the developments relative to this is a sensational
attack launched by Mr. Fox against Winfield Sheehan. If
there is any reason for this attack, other than spleen and
unwarranted bitterness, neither Mr. Fox’ statement nor the
circumstances surrounding the situation serve to enlighten
the observer.
From the official statements issued by Mr. Samuel Unter-
myer as Mr. Fox’ chief counsel it was to he assumed that
Mr. Fox had made a bargain and that he intended to live
by it. Now, however, it appears that he is intent upon
airing an enmity toward a former associate, irrespective of
the harm that such action is calculated to do to the com-
panies which bear his name.
AAA
Mr. Fox’ present attitude toward Mr. Sheehan is quite
understandable and, at the same time, is quite inexcusable.
It post-dates the commencement of the financial difficulties
of the Fox corporations or, at least, the time these difficul-
ties became public about the first of last December. It is a
matter of common knowledge in the trade that up to that
time Mr. Fox had great faith and confidence in his general
manager.
The first change in the Fox-Sheehan relationship seems
to have been about at the time Mr. Fox, for no reasonable
cause yet stated, decided to back out of the trusteeship
agreement he had entered into with Mr. H. L. Stuart and
Mr. John E. Otterson. In the events which followed it
became apparent to the whole business and financial world,
with but very few possible exceptions, that Mr. Fox had
entered upon a policy of rule or ruin. Despite the public
ownership represented in the Fox companies, Mr. Fox con-
tinued to exhibit an attitude that suggested his belief that
the whole business was a private and personal holding with
which he could do as it pleased him.
It was inevitable in such a situation that Mr. Sheehan or
any other associate of intelligence and integrity should
have eventually reached a position of disagreement with
Mr. Fox. And with Mr. Fox disagreement with him on the
part of an associate is perfidy and disloyalty.
Mr. Fox’ animus toward Mr. Sheehan is quite under-
standable because the record plainly indicates that it was
he is misrepresenting the true facts to the stock-
the latter’s opposition to the rule or ruin policy — following
years of frenzied financial manipulation— which made pos-
sible the reorganization of the companies which is now in
progress.
An extraordinary fact which must give Mr. Fox little
comfort at this time is that every important executive in
the company sided with Mr. Sheehan and against Mr. Fox,
leaving the latter — it might be said— as the only person in
step with the right policy.
Mr. Fox has not refrained from a generous use of what
seem plainly to be deliberate misstatements to serve his
purposes since the start of the company difficulties. In
attributing the changed status of the Fox company during
the past few years to the advent of talking pictures and not
to the improvement of the product made under Mr. Shee-
han’s supervision, Mr. Fox is uttering something that the
whole trade knows to be untrue. The status of the Fox
company was changed before the coming of sound and was
changed by the production of such subjects as “What Price
Glory” and “Seventh Heaven,” which were silent. When he
attacks someone else on the question of misrepresenting the
true facts with such an assertion he leaves himself in an
exceedingly ridiculous position.
AAA
Mr. Fox insists that he educated Mr. Sheehan in his
duties as production manager. Assuming this to be true, it
does not appear that on this account Mr. Sheehan should
have stood by idly while Mr. Fox, surrounded only by
hand-picked consultants, mostly relatives, whose function
as consultants was to listen, while the Fox properties,
already brought near to the brink of ruin under the rash,
stubborn and generally autocratic rule of William Fox,
should be pushed over. But if Mr. Fox did educate Mr.
Sheehan in his duties as production manager he should be
proud of his pupil, because before the Sheehan production
regime the company was never credited with the making
of a single really great production.
Mr. Fox has enjoyed an extraordinary measure of suc-
cess— so much success, indeed, that it eventually led with
his susceptible temperament to an encompassing self-satis-
faction in which he believes that all people are divided
into two classes — those who agree with him and those who
are wrong.
Now finding himself in Mr. Fox’ second classification
should cause Mr. Sheehan but small regret alongside of the
satisfaction of knowing that he steadfastly followed his
convictions in the course he believed to be right.
April 19, 1930
EXHIBITORS HERALD-WORLD
27
Congress Monkey Wrench Off
Film Machinery This Session
Halsey, Stuart and
Sheehan Statements
Bring Fox Retort
Sends Answer to Stockholders of
Both Film and Theatre
Corporations
(Special to the Herald- World)
NEW YORK, April 15.— William Fox,
who has relinquished control of Fox hum
and Fox Theatres Corporations, has sent
to stockholders of both companies a book-
let in which he takes exception to state-
ments made by Winfield Sheehan and Hal-
sey, Stuart & Company on March 24.
He takes the Sheehan-Halsey, Stuart
statements item by item and points out
what he considers misstatements of facts.
He quotes Halsey, Stuart as follows:
Claims Profit for Halsey, Stuart
“Up to this date (the autumn of 1928)
this firm had furnished financing to the Fox
companies in the aggregate amount) of
$23,150,000 with ‘little profit’ on these
transactions.”
To this he replies: “What these gentle-
men mean by ‘little profit’ can best be
determined by you when I tell you that the
discounts at which these bonds were pur-
chased, covering the two years of our rela-
tions, were $3,396,500 on mortgage loans
that were overwhelmingly secured. Every-
thing is relative in this world and it may
be that $3,396,500 from a single client in
a little over two years is ‘little profit.’’”
Foxi repeats that in his opinion the
trusteeship was for the purpose of depos-
ing him, or of throwing the companies into
receivership.
Denies Sheehan Responsible
He denies emphatically that Sheehan, as
general manager and vice president and as
head of production, had anything to do with
the increased profits of the company, de-
claring that “theatre expansion, our laboratory
work and the introduction of talking pictures
are the three sources of our success.”
“And,” he continues, “he was not re-
sponsible for any part of the business
activities of these companies other than the
portion I assigned to him and which he
carried on under my supervision.”
“Party Girl” Barred by
Chicago Judge After
Seeing Minors at Show
On ag’in, off ag’in ! Tiffany’s “Party
Girl,” which has been showing in Chicago
under a temporary writ which barred police
interference, was banished Tuesday, April
15, when Judge W. J. Lindsay dissolved
the injunction.
“Mrs. Lindsay and I viewed the picture
last night at a South Side theatre,” the
Judge said. “While it would not affect an
adult mind, it was advertised apparently
to attract the unsophisticated.
“When I issued the injunction two weeks
ago, I did so with the understanding that
no children be allowed to see it. Last
night I counted eighty-four children from
ten to sixteen years of age in the audience.
This was a violation of the court’s order.”
Copyright Bill Alone May Get
Consideration in Either House
Collapse of Brookhart’s Block Booking Measure Throws
All “Me, Too” Proposals on the Shelf
By FRANCIS L. BURT
WASHINGTON, April 15. — There will be no film legislation enacted at
this session of Congress.
With not more than three months of the session remaining, it is now a fore-
gone conclusion that none of the pending measures can be passed.
With the possible exception of the copyright bill, it is not likely that either
house will give much consideration to motion picture interests this year. The
house of representatives may consider the copyright bill, if the committee gets
its report in within a few weeks, but so far the hearings have not been com-
pleted and the committee still is going over the ground that has been covered
so often before.
The Hudson bill for federal censorship
is still merely the nebulous idea of a con-
gressman who would be a “good fellow”
and is likely to remain so; Senator Brook-
hart apparently has lost much of his in-
terest in block booking; with the collapse
of his measure, all the “me too” bills also
have fallen flat. The house may pass a
resolution to investigate the trade practice
conferences of the Federal Trade Commis-
mission, but the film conference is only one
of a large number that would be studied.
Legislation providing a settled policy for
the giving of Government approval or dis-
approval of mergers may be introduced,
but is too important to be rushed through.
Couzens Bill to Hold Over
The Couzens bill for the establishment of
a federal communications commission will
not be acted upon this session. This legis-
lation is important to the film industry. It
provides for the creation of a commission
which will control radio, as well as tele-
phone and telegraph communications. At
present the film industry is not directly in-
terested in radio, except that it is a good
way to advertise, but within a few years
television will be a commercial proposition
and may be a competitor of the theatre.
There is, however, nothing the motion pic-
ture industry can do on this legislation at
present. Its significance lies in the future.
On the whole, the present session of
Congress has been one of the quietest, from
the standpoint of the industry, for some
years. A few slight shocks have been given
by the introduction of bills, but there has
been nothing serious. Possibly some of
this legislation may be considered next ses-
sion, but it is not likely that any measures
will be enacted.
Not Throwing Monkey Wrenches
Leaders in Congress are understood to
be by no means desirous of stirring up the
film industry. The theatre business and the
producers are sources of important revenue
in the shape of income taxes; business gen-
erally is none too rosy, and administration
leaders are not anxious to do anything that
will put a further crimp in it.
Tax receipts this March did not fall ap-
preciably as a result of the stock market
deflation of last fall, but next year’s taxes
will be the true reflection; profits during
the early part of 1929 were so great that
the poor business of the last few months
of the year did not throw them below the
1928 level, but this year it is different —
business began the year at a low level and
must work up. And so, the administration
isn’t going to throw any monkey wrenches
into the machinery and face a possible de-
ficit just for the fun of it.
15 Companies Aid
SMPE Drive by
Contributing $8, 100
( Special to the Herald-World)
NEW YORK, April 15. — Fifteen companies
have contributed a total of $8,100 thus far
in the Society of Motion Picture Engineers’
drive for sustaining members.
The following companies have contributed:
Eastman Kodak Company, RCA Photophone,
Inc., Bell Telephone Laboratories, Inc., Elec-
trical Research Products, Inc., General The-
atres Equipment Company, Bell and Howell
Company, Consolidated Film . Industries, Du-
Pont-Pathe Film Manufacturing Corporation,
Technicolor Motion Picture Corporation,
Agfa Ansco Corporation, Audio-Cinema, Inc.,
Case Research Laboratories, Mole-Richard-
son, Inc., National Carbon Company and
Bausch and Lomb Optical Company.
Amos ’n’ Andy’s Share will Near
Million Mark If R K O Film Is Hit
(Special to the Herald-World)
NEW YORK, April 15. — Amos V Andy famous radio stars, are going into talk-
ing pictures. The “Check and double check’’ comedians signed with RK O April
11. Joseph I. Schnitzer, president of Radio Pictures and B. B. Kahane, vice
president and general counsel of RBK negotiated the arrangements with the
NBC Artists Service.
If the picture approaches the success of the two artists on the air, their share
will be close to a million dollars, it was reported. “Check and Double Check” will
probably be the title for the “Amos ’n’ Andy” film.
28
EXHIBITORS HERALD-WORLD
April 19, 1930
“ Journey's End ”
NEVER has a motion picture heen received with such gen-
eral acclaim, such considered praise, such deep-felt
enthusiasm as has “Journey’s End,’’ just brought to the Gaiety
theatre by Tiffany. The premiere of this picture was an out-
standing event in the history of the film, and will he remem-
bered as such.
The great achievement that is “Journey’s End’’ is all the
greater because this is just a fine picture and does not pretend
to he anything more. Bv that I mean that “Journey’s End”
will not be remembered as was “The Big Parade,” first of the
spectacular war pictures, as was “The Jazz Singer,” first pic-
ture with talk, as was “The Broadway Melody,” first of the
clicking musicals, as was “On
With the Show,” which con-
tained that bright yellow taxi
that brought down the house.
“Journey’s End” is simply a
motion picture made as well as
it can be made, and that is the
ideal of the film. I congratu-
late all concerned with it, not
only Tiffany, which did this
truly beautiful job, but as well
the industry itself, which has
progressed to the point where
a “Journey's End can he
made.
The story of the play is, of
course, well known. That the
play has been running in New
York for more than a year and
is still running in practically
every country on the face of
the globe is also well-known.
The success of the picture is
doubly gratifying, first, because
the hard-bitten critics of mo-
tion pictures were certain that
the story would be ruined, and
second, because no one thought
that the picture could surpass
the play, which in my opinion
it did.
I have read in other publi-
cations that exhibitors should
see this one for themselves,
because it lacks a happy end-
ing. To that I should say blah!
This is a real story, beautifully
told, magnificently done, prop-
erly brought to its climax.
Hail Columbia!
r I ’'HE romantic story of the rise of Columbia in the incred-
ibly short span of 10 years, told with such evident relish
by the young reporter assigned to the task by the Herald-
World, reads almost like fiction. I advise every one interested
in pictures to read it; I advise Columbia to reprint the yarn.
It’s better than anything ever printed in the American Mag-
azine, or any other publication that believes in energy,
ingenuity, brains, and success.
Ten years ago this month, Joe Brandt and Harry Cohn and
Jack Cohn left Universal to form the C. B. C. Film Sales
Company. Today these three musketeers head Columbia,
and are doing right merrily thank you. The one a one-time
reporter, the other an adver-
tising agent, the third a song-
plugger, they certainly know
their onions in the picture
business.
I suspect that none of the
three would exchange the ex-
periences of the last 10 years
for anything in the world. And
I suspect that not one of them
would go through it again for
anything in the world. It’s
something like going to West
Point, a wonderful experience
to have behind you but cer-
tainly nothing to take with
your eyes open.
The musketeers started with
“Screen Snapshots,” a short
feature they are still finding
profitable. Then came the
“Hall Room Boys,” and I think
they ought to be revived. Then
came a long succession of pic-
tures, and the titles alone will
tell you how smart they were,
packed with showmanship:
“Dangerous Love,” “Heart of
the North,” “Life’s Greatest
Question,” “After the Storm,”
“Fatal Marriage,” then much
later such really outstanding
pictures as “Submarine” and
“Flight.”
Columbia has all but done
the impossible during these 10
years and deserves the respect
and the applause and the good
wishes of all in pictures.
— PETER VISCHER.
~ 3he Sound -
(Editor’s Note: The following telegram, collect, arrived at our
office yesterday morning fifteen minutes before deadline and is explana-
tory in itself.)
CAHUENGA ST. POLICE STATION,
HOLLYWOOD, CALIFORNIA.
JAY SHRECK,
QUIGLEY PUBLISHING COMPANY,
407 SOUTH DEARBORN STREET,
CHICAGO, ILL.
DEAR JAY:
I’M IN TROUPLE STOP IT’S NOT MY FAULT I SWEAR STOP
THIS TOWN IS CRAZY AND THEY’RE TRYING TO MAKE ME
CRAZY TOO STOP BUT THEY WON’T STOP PARAGRAPH I
WAS WALKING ALONG PEACEFULLY WHEN A LOUSY COP
HOLLERED STOP WHO ME QUESTION MARK I ASKED
YES YOU EXCLAMATION MARK HE SAID AND I STOPPED
STOP WHAT IS THE MATTER OFFICER QUESTION MARK I
ASKED POLITELY STOP DIDN’T YOU SEE THAT RED LIGHT
QUESTION MARK HE ASKED OH OFFICER I SAID YOU
OLD KIDDER YOU’VE BEEN DRINKING I’M NOT RIDING ON
ANY CAR STOP AND HE GRABBED ME BY THE COLLAR
STOP STOP I SAID1 BUT HE DIDN’T STOP STOP WELL I
COULD SEE ANY TOWN THAT ARRESTED NEW YORK CITI-
ZENS ON ACCOUNT OF CRAZY TRAFFIC REGULATIONS FOR
PEDESTRIANS WHICH NO SELF RESPECTING CITY WOULD
PASS WOULD NEED SOME TOUGH HANDLING SO I PRE-
PARED TO GIVE THESE LOUSY COPS SOME LIP AND SHOW
THEM JUST WHO I AM AND NO RUBE LIKE THEY MIGHT
THINK BECAUSE I WAS A LITTLE DIRTY HAVING GOT
OFF THE BAGGAGE CAR NOT TO GIVE THE PORTER NO
TIP HE DIDN’T DO ANYTHING FOR ME ANYWAY DID HE
OUESTION MARK STOP BUT THEY WERE PREJUDICED
STOP THE SERGEANT AT THE DESK WAS THE DUMBEST
STOP RIGHT OFF HE MAKES A BIG MISTAKE AND WHEN
I CORRECT HIM HE FLIES OFF THE HANDLE AND THAT’S
WHY I’M IN TROUBLE NOW STOP WHERE DID YOU ARREST
THE PRISONER QUESTION MARK HE ASKS THE LOUSY
COP STOP AT MOHAHVEE STREET HE SAYS STOP IT’S A
LIE I ANSWER QUICK AS A FLASH STOP MAJAVEE STREET
1 CORRECT HIM FIGURING THAT IF I SHOULD SHOW THAT
LOUSY COP UP IN INTELLIGENCE THE SERGEANT WILL
KNOW I AM RIGHT AND THAT GUY WRONG WASN’T THAT
RIGHT QUESTION MARK STOP WELL DON’T TELL ME ABOUT
CRAZY COPS STOP HE FLIES OFF THE HANDLE AND TELLS
ME TO MIND MY OWN BUSINESS LIKE GETTING ARREST-
ED WASN’T MY BUSINESS AND NOT TO TALK BACK
TO THE LAW AND TO PAY A HUNDRED BUCKS HA HA STOP
SO I SAID WHAT QUESTION MARK AND HE SAID YOU
HEARD ME ONE HUNDRED BUCKS OR THREE MONTHS IN
TAIL WHAT’LL YOU TAKE QUESTION MARK STOP AND I
PULLED A GOOD OLD JOKE ON HIM THINKING TO WIN
OVER HIS HUMAN SIDE AND SAID I’LL TAKE THE HUN-
DRED DOLLARS DEAR SHRECK KINDLY SEND ME ONE
HUNDRED DOLLARS MAYBE PETER VISCHER WILL CHIP IN
HE OWES ME A DOLLAR SEVENTY-FIVE OR IF YOU CAN’T
SEND ME THE MONEY PLEASE SEND SOME CIGARETTES
AND A COUPLE MAGAZINES REGARDS STOP
NORMAN KRASNA
April 19, 1930
EXHIBITORS HERALD-WORLD
29
$2,950 Western Electric Sound
Now Available for Small Houses
The Exhibitors Knew
Their Onions
It’s an old story that the box office
can tell the only true story of a pic-
ture’s success.
In the HERALD-WORLD’S latest
survey among exhibitors on the “104
Money Makers,” the results of which
were published in the December 21
issue, one picture which stood near
the top, in fact, seventh, was “Broad-
way Melody.”
And now, low and behold, this
M G M attraction has been selected
by the Academy of Motion Picture
Arts and Sciences as the best picture
of 1929.
Who says the exhibitor doesr.’+
know his onions?
A. T. & T. Net Income
Amounts to $40,439,855
During First Quarter
(Special to the Herald-World)
NEW YORK, April IS. — The net income of
! the American Telephone & Telegraph com-
I pany for the first three months of 1930, end-
ing with March, after all charges, was $40,-
439,855, as compared with the same period for
1929, which amounted to $40,500,765. The
ii quarter’s net equals $2.95 a share on an aver-
: age of 13,720,564 shares outstanding, against
$3.14 on an average of 12,909,980 in the com-
| parable quarter.
Evanston Sunday Shows
Although Voted In, Now
May Have Court Skirmish
Although the majority of 56 votes for Sun-
day pictures in Evanston, mentioned last week,
has been sustained, it appears that court pro-
ceedings. will be necessary before the matter is
finally settled.
It was considered possible that one of the
Ii suburb’s two houses might seek a police re-
I straining injunction, and then obtain a fur-
ther court order directing the council to com-
ply with the popular referendum.
Uses Theatre Washroom
To Get Jump on Monday
Using the Norshore theatre washroom for
a laundry last Sunday evening, Mrs. John
Riceton, colored, of Chicago, was arrested
just before she had completed her task, and
was fined yesterday to the amount of $2 and
costs.
Two Youthful Bandits
Hold Up Theatre Manager
Two young men entered the manager’s of-
fice of the Tivoli theatre, Chicago, the other
day, bound and gagged the manager, Edwin
B. Lewis, and his assistant, Walter Grometer,
and made off with $466.
Theatre Fire in Sicily
Brings Tragedy to 15
Fire in a motion picture theatre at Licata,
Sicily, brought injury or death to 15 persons,
according to newspaper dispatches.
$42.28 Weekly Average Rental
Includes Service in New Plan
No Down Payment Required Except First Week’s Rent
— W. E. Now in 5,500 Theatres, Says Bunn
(Special to the Herald-World)
NEW YORK, April 15. — A $2,950 Western Electric sound equipment
designed and made especially for small theatres is announced by Electrical
Research Products in connection with inauguration of a new scale of prices
which will permit any exhibitor to install apparatus at a weekly average rental
of $42.28, including service and writh no down payment except the first week’s
rent.
Western Electric equipment now is reproducing sound in 5,500 theatres
with more than 150,000 performances
manager of Electrical Research.
“As a result of intensive studies of the
problem of the small theatres,” Bunn stated,
“we can now offer a new equipment designed
by Bell Telephone Laboratories, manufactured
by Western Electric and distributed by Elec-
trical Research Products, at a price that will
enable any exhibitor anywhere to install stand-
ard Western Electric quality at a weekly aver-
age rental as low as $42.28. And bear in mind
that this figure includes service. Moreover,
the exhibitor need make no down payment,
except the first week’s rental payment.
Reproducing in 5,500 Theatres
“We feel that in taking this rather radical
step, we are doing nothing more than carrying
out an obligation that we have to the industry.
We took the responsibility of introducing
sound into motion pictures. Now we are fol-
lowing through by making available for any
theatre, large or small, the same fine quality
of sound reproduction that has become recog-
nized as the world’s standard. The proof of
that is in the fact that Western Electric equips
ment is reproducing talking pictures in 5,500
theatres throughout the world, including the
largest theatres in the United States, Europe,
South America, Australia, and many other
far-off places.
“Moreover, these new equipments will not
only have the benefit of the same installation
supervision that experienced ERFI engineers
have given all Western Electric installations
to date, but they will also be serviced by us
during the term of the license. We regard
that, too, as our obligation to both the ex-
hibitor and the movie-going public.
150,000 Performances Weekly
“This obligation has governed us from the
very beginning in our policy of leasing equip-
ment so that there would always lie definite
eekly, said C. W. Bunn, general sales
assurance of the continuing satisfactory per-
formance of the equipment at all times. How
well that policy has been justified is shown
by the fact that more than 150,000 perfor-
mances are given weekly over Western Elec-
tric equipments serviced by Electrical Research
Products’ engineers with practically no pro-
gram interruptions.
“Finally, we cannot emphasize too strongly
what this combined high quality of design,
manufacture, supervision and service means to
exhibitors. We firmly believe that in this new
and more complete line of equipments, devel-
oped after prolonged study, and made possible
at a price within the reach of all as a result
of economies of large scale production and
distribution, we have successfully solved the
problems of motion picture theatres every-
where. It will enable them to supply the de-
mand for the best talking pictures adequately
reproduced and to continue in business on a
basis that should assure a satisfactory re-
turn on money invested. This is our concep-
tion of what we mean by meeting our obliga-
tion to the industry.”
Oklahoma MPTO
ToConvene May 13;
Lightman Expected
(Special to the Herald-World )
OKLAHOMA CITY, April 15.— The Okla-
homa Motion Picture Theatre Owners will
hold their annual convention at Oklahoma
City May 13 and 14. It is expected that M.
A. Lightman, national president of the
M P T O A will be guest of honor.
2,500-Seat House Would Pay Double
Music Tax If Rinfret Bill Is Passed
(Special to the Herald-World)
TORONTO , April 15. — The discovery has been made that if the Rinfret Bill,
amending the Canadian Copyright Act, is adopted by the Canadian House of
Commons, the exhibitors of the Dominion will be called upon to pay a double
music tax. One of these assessments will be imposed by the Performing Rights
Society while other royalties will be payable on an annual seat basis to the copy-
right owners in the United States.
Statisticians have been busy at work with the result that it has been ascertained
that a Canadian theatre having seating capacity of approximately 2,500 would be
required to pay a double music tax amounting to close to $1,000 per year. Thea-
tres of other size are in proportion.
The Rinfret measure, which has been presented by Hon. Fernand Rinfret, Secre-
tary of State, has] received its first reading in the Commons at Ottawa but the
second reading is not due until the end of April. In the meantime, Canadian ex-
hibitors are trying to work up organized opposition.
30
EXHIBITORS HERALD-WORLD
April 19, 1930
Personality Plus Punch — Clarke
A Busy Man Collects Clocks— A Business Leader Spends Life Making and Selling
Machines But Places Shakespearean Repertoire on a Paying Basis in One Week —
All of Which May Explain in Part Why Harley L. Clarke Is Now President of the
Fox Enterprises.
ONE of the busiest men in the world of business, yet one who has more
“time on his hands” than most of them — collecting clocks is his hobby.
A man who has spent his life in the making and selling of machines,
but one who made Shakespearean repertoire pay for itself within a week.
That’s the new president of the Fox enterprises — Harley L. Clarke of Chicago.
Contradictions? Perhaps. But those
facts, the incisive keenness of the man in
driving a business transaction coupled with
the humorous touch reflected in the smile al-
ways hovering over eyes and lips, make for
the rounded personality that someone
described as a “thorough man of the world,
educated, cultured, traveled.”
Literally a Man with a Punch
Hitting gestures punctuate his speech —
gestures well learned on the football field
at the University of Michigan. But the
same individual, who launched the Chicago
Civic Shakespeare Society, told a reporter:
“Never mind me. I’m not being inter-
viewed. I don’t like publicity.” And he
was not in sight when the Civic theatre
opened last November.
It’s only a few years ago that Chicago
began to note that the name of Harley L.
Clarke was being brought more and more
into conversation of the Town. He pur-
chased a twelve-story loop building and
not long afterward added half a dozen
stories to house the Utilities Power and
Light Corporation, now a 322 million dollar
institution with properties in 20 states. He
bought control of the $50,000,000 Laclede
Gas and Electric Company of St. Louis.
He bought the Continental Bank building
for $20,000,000. He bought the Union
Trust building. He bought control of the
St. Louis Coke and Iron Corporation of
Granite City, 111. Only last fall he ac-
quired an interest in the Chicago City and
Connecting Railways collateral trust. And
he became head of the Sayre-Fisher Brick
Company, with the largest brick plant in
the world and extensive stone quarries in
Wisconsin.
Wide Contacts
All those things outside the motion pic-
ture industry. Within, his newspaper serv-
ice at school and after leaving the univer-
sity, (he was city editor of the Ann Arbor
Argus) netted him wide contacts, and his
experience in selling gas machines to utili-
ties companies took him into the technical
field, with the result that he became presi-
dent of International Projector Corpora-
tion— that means Simplex and Powers—
and last summer he assumed the presi-
dency of General Theatres Equipment, Inc.,
consolidating a number of leading manu-
facturers and distributors of motion picture
and theatre equipment. He is also presi-
dent, treasurer and director of the Cinema
Building Corporation.
It’s 48 years ago that Harley Clarke was
born, at Richmond, Michigan, the son of
Dr. William D. Clarke. His public school
days were divided between Michigan and
the old Lake View high school in Chicago.
He belonged to a club in Rogers Park that
put on plays to satisfy its own footlight
leanings, and among his friends in dramatic
associations was Fritz Leiber, to whom was
entrusted a year ago the opening of the
Shakespearean repertoire that proved so
splendidly successful.
Go-Getter and Idealist
A blending of go-getter and idealist,
Clarke made a fortune in the show busi-
ness, then dropped a large bit in seeking
to adapt the theatre to educational aims.
But, characteristic of the man, that set-
back did not alter his resolve. All the
plays to be presented by the Shakespearean
company are to be made into talking pic-
tures for distribution among school chil-
dren. That’s where his chief philanthropic
interest rests, in helping to bring education
to under-privileged boys, though he would
be the last person; to admit that he has
been a friend to the unfortunate.
He says 80 per cent of the 22 million
going through the public schools drop out
before the end of the eighth grade, and
half of those in turn are taught by under-
paid and ofttimes inexperienced teachers.
To them he believes that the talking pic-
ture will truly be a godsend, and adds that
he hopes to do his share to bring the two
together. The machine and mass produc-
tion he expects to do this.
And He’s a Fighter
Dr. Forest Ray Moulton, his assistant,
once told James O’Donnell Bennett that
his chief is “keen in a deal but when he’s
generous — and that’s most of the time —
tremendously so.” And he added: “At his
desk at 8 in the morning, he has an awe-
inspiring gift for hard work. He couldn’t
do it but for his physical vitality.”
And he’s a fighter, too. When in 1926
he was accused with Samuel and Martin
Insull of having contributed $19,000 to the
Indiana political campaign of 1924, in a suit
brought to prevent action by the public
service commission on the proposed merger
of two Indianapolis light and power compa-
nies, Clarke instituted a $250,000 libel action
and the charge speedily was retracted.
Personality and Machine
Married October 4, 1905, to Miss Hildur
Freeman, Clarke has two children, John
William and Hermona Lorraine. His clubs
are many, including the Press Club, Hamil-
ton Club, Chicago Athletic Association,
Union League Club, Park Ridge Country
Club, Columbia Club of Indianapolis, Big
Foot Country Club of Harvard, 111., Bank-
ers! Club of America (New York City),
Royal Automobile Club of London, Em-
bassy Club of London, and a number of
Masonic orders.
In his office is a huge walnut wall clock,
built in Antwerp nearly two centuries ago.
He found it in a junk heap and reassem-
bled it, piece by piece. He said there is
only one other clock like it, that in the
Board of Trade in New York, and added:
“A clock is such an intimate thing — alive.
A machine? Yes, but a machine with a
personality.”
Clarke in a way was describing him-
self. A personality with the dynamics of a
machine, but first and foremost a person-
ality.
Warner’ s Hollywood to
Have 65x42-Foot Screen
(Special to the Herald-World)
NEW YORK, April 15.— The Hollywood
theatre which Warner Brothers are opening
Tuesday, April 22, will have a screen measur-
ing 65 x 42 feet. “Hold Everything” was
selected for the opening picture.
HARLEY L. CLARKE
(p. & A. photo)
Midland Circuit Names
Boiler Bros. Architects
For 3 K. C. Buildings
( Special to the Herald-World)
ST. LOUIS, April 15.— The Midland Cir-
cuit of Theatres, of Kansas City, contemplates
the construction of three important new the-
atre buildings in important Kansas towns.
Boiler Brothers are the architects for each
of the buildings.
In Ottawa, Kansas, the Crystal theatre is
to be altered and improved and bids for these
improvements are to be opened on April 23.
At Salina, Kansas, plans for a theatre, store
and office building are well under way. This
structure will include a theatre of 1,500-seats
capacity.
The third improvement will be at Hutchin-
son, Kansas, and includes a 1,550-seat theatre,
store and office building to cost about $4,000,-
000. This building will be 2-story and base-
ment, 71x165 feet and of reinforced concrete,
brick, stone and terra cotta construction.
Injunction to Restrain
Vitaphone Is Dissolved
(Special to the Herald-World)
ROCKY MOUNT, N. G, April 15.— A tem-
porary injunction secured by the Roxie the-
atre here before Judge G. V. Cowper to pre-
vent the showing of Warner Brothers
Vitaphone pictures at the Palace theatre, an-
other local playhouse, was dissolved by
Judge Clayton Moore in Edgecombe Superior
Court a few days ago.
Dissolution of the temporary restraining
order came after counsel for the motion pic-
ture producers had contended that the plain-
tiff had not lived up to his contract and had
refused pictures which were later booked with
the other theatre. At the time that the order
was secured from Judge Cowper, a suit for
damage against the producers was filed re-
turnable in Wilson County Superior Court.
Pant ages at Kansas City
Drops V audeville Policy
(Special to the Herald-World)
KANSAS CITY, April 15. — The Pantages
theatre will drop its vaudeville next week and
begin the operation of a straight picture policy.
Prices will be reduced from 50 cents top to 25
cents for any seat in the house and at any time
of the day.
April 19, 1930
EXHIBITORS HERALD-WORLD
31
Warners Get Sound and Radio
Patent Powers by Two Deals
Lower Cost Seen As Result of
Buying Brunswick Music Unit
Western Electric Says That of 24 Suits by Tobis in Seven
Countries, Not One Has Been Won
(Special to the Herald-World)
NEW YORK, April 15. — Two deals of major importance by Warner
Brothers within the past week, one involving sound equipment patents, the
other phonographs and radio, coupled with the rapid acquisition of theatres,
confirm the Warners’ expressed determination to become a complete self-
contained body in the amusement field.
While the buying of a substantial interest in the Tobis-Klangfilm patents is
looked upon, in some quarters at least, as a move toward full independence from
Western Electric, the latter states that it attaches no significance to the pur-
chase, as its apparatus does not infringe the Tobis patents, and that it therefore
had no interest in making such a purchase. Western Electric points out that
out of 24 actions started against it by Tobis interests in seven European coun-
tries, not a single suit has been won.
They’re Having Lot
of Fun Anyway
The serious business of selling Fox
product both in the domestic and
foreign fields is not without its friv-
olous moments.
A "slant” at the current issue of
“Fox First,” house organ of the
foreign department, divulges the
great battle which will be raging be-
tween the two departments in June.
Each department, the foreign
headed by Clayton P. Sheehan, and
the domestic by James R. Grainger,
has laid down its first barrage, and
judging from Editor M. L. Ahern’s
headlines in “Fox First” the clash
will be a staggering one. F’r’nstance :
"Rival Sales Chiefs Lock Horns in
June Clash.”
“U. S. on the Run.”
"The Plot that Shook the World.”
“Domestic Chiefs Are All Frantic
at Overseas Threat.”
"Panic Is On.”
The de£ of Editor Roger Ferri of
the "Fox Dynamo,” house organ of
the domestic held, should be inter-
esting.
Fineman Signed by
M-G-M as Associate
Producer; Two More
(Special to the Herald-World)
NEW YORK, April 15. — B. F. Fineman,
formerly with Paramount, has been signed by
Metro-Goldwyn-Mayer as associate producer.
Arthur Robinson, German director, has also
been given a contract and Harry Beaumont
has had his renewed. Beaumont directed
“The Broadway Melody.”
Mystery Bomb Strikes
Ohio House; 3 Patrons
Injured; $3,000 Damage
(Special to the Herald-World)
ATHENS, OHIO, April 15.— An explo-
sion, the cause of which is not determined,
occurred at the Columbia theatre here as
the audience was leaving the house. Walter
Bobo, operator, was severely burned about
the hands and face as he tried to extinguish
flames. Three students from Ohio Uni-
versity were injured by flying glass, but
none seriously. Loss to booth and contents
was estimated at $3,000.
Arrest Ex-Convict ; Charge
Blackmail of Theatre Man
(Special to the Herald-World)
OKLAHOMA CITY, April 15.— Police
officers Monday arrested Ralph Kunkle, ex-
Pennsylvania convict on charge of having
sent John Sinopoulo, prominent Oklahoma
City theatre operator a letter, demanding
that $18,000 be deposited in a certain place
in the Orpheum Theatre, or suffer death as
a consequence, andi the police hold an
alleged confession that Kunkle had threat-
ened two other prominent Oklahoma busi-
ness men with death in the event that they
failed to pay blackmail money on demand.
See Reduced Costs
Through Licenses
The purchase of assets of the Brunswick-
Balke-Collender Company Musical Division
includes all the assets, plants, structures,
goodwill and so on of Bremer-Tully Manu-
facturing Company, radios; Farrand Manu-
facturing Company, loudspeakers; Bruns-
wick Radio Corporation, and Panatrone and
Radio Corporation. The personnel is to
remain intact, under a Warner subsidiary
now being formed. The Brunswick execu-
tive offices are to be moved to New York.
The acquisition of certain licenses under
this deal, it is stated, will bring reduced
basic cost in many products used in the
Warner studios and theatres. It is also
pointed' out that through the affiliation
Warner Brothers will be able to press its
own records in its own plant, speeding
service and reducing cost. The Brunswick
company, it is stated, has the facilities to
make 98 per cent of all the materials used
in its radios and all of those used in Pana-
tropes. There are widely scattered plants,
the one at Dubuque, Iowa, covering thirty-
acres and employing 2,000, while at Mus-
kingum, Mich., there are 3,000 on the pay-
roll.
12,000,000 Records Sold in 1929
Brunswick recording studios are in New
York, Chicago, Los Angeles, Rio Janeiro
and Buenos Aires, and there is in service
a large number of portable recording equip-
ments. Branch offices are maintained in
all leading cities, twelve million records
having been sold in 1929.
The deal makes available to the affiliated
company all the Warner stars, and in the
music field it puts at the service of Bruns-
wick the extensive music libraries in con-
trol of Harms, Inc., DeSylva, Brown and
Henderson, Remick Corporation, M. Wit-
mark. & Sons, Chappel-Harms, and their
associated music publishing houses, all
associates of Warner Brothers.
Town Gets Sunday Films
(Special to the Herald-World)
ALBANY, N. Y„ April 15.— Sunday
movies were shown yesterday in Massena
for the first time in the history of the
northern New York village. The actual
adoption of an ordinance by the trustees
legalizing Sunday shows was made on
April 8.
Direct Interest in
Patents of Tobis
A substantial down payment has been
made by Warner Brothers in acquiring the
interest in the Kuchenmeister group
(Sprekfilm of Amsterdam, Tobis of Berlin,
Associated Sound Film Industries, Ltd., of
London, and Compagnie Francaise Tobis
of Paris), and the balance is to be paid over
a number of years. A direct interest in the
patents and licenses for all purposes in con-
nection with their business throughout the
world, except in the United States, Canada
and Newfoundland, thus is obtained by
Warner Brothers.
These negotiations were started many
months ago in New York, then transferred
to Berlin, Amsterdam and Paris, and finally
concluded Thursday in New York.
The patents' and license involved are
those controlled by both the Kuchenmeis-
ter-Tobis and Klangfilm groups. These
companies occupy an important position in
production and exhibition of talking pic-
tures in Germany and Switzerland, as well
as in other European countries including
England, in which countries litigation now
is pending.
Using Temporary License
Through the efforts of Milton Diamond,
New York attorney who represented Kuch-
enmeister in the present deal, a combina-
tion was effected more than a year ago
between Klangfilm, G. M. B. H., a sub-
sidiary of the large German electric com-
panies, Siemens & Halske, A. E. G. and
the Kuchenmeister group, by the terms of
which their interests were pooled. This
permitted George E. Quigley, vice presi-
dent and general manager of Vitaphone
Corporation, to treat with the parties as
one group.
The German group were represented by
Heinrich J. Kuchenmeister; Dr. Curt So-
bernheim, managing director of the Com-
merz iin Privat Bank of Berlin; Dr. Adriaan
Van Hall, a partner of H. Oyens & Zonen,
bankers of Amsterdam, and others.
Warner Brothers, until the present nego-
tiations were completed, had been show-
ing talking pictures in Germany under a
temporary license from the Tobis-Klang-
film group.
To Hold Dance on Steamship Majestic
NEW YORK, April 15. — The annual boat party of
the Flower Hospital Auxiliary will be held on the
S. S. Majestic on the evening of April 24.
32
EXHIBITORS HERALD-WORLD
April 19, 1930
w
MOTION PICTURE FINANCE
Cloud of Speculative Doubt Is
Removed by Fox Settlement
By LAURENCE STERN
NEW YORK, April 15. — To Wall Street solution of the Fox Film tangle,
indicated by the performance of the stock even prior to the official
announcement, is by far the most important motion picture develop-
ment of the year.
It removes a cloud of speculative doubt, and yet it is curious to observe that
it had very little initial effect except upon the stocks directly involved. The
Fox issues, Loew’s and General Theatre Equipment moved up sharply to new
high prices and retained substantial net gains.
PARAMOUNT, which advanced for weeks
without regard to the Fox affair, slipped
off moderately without regard for its settle-
ment. Warner also continues in a resting
spell, while an apparently powerful pool op-
eration, as mentioned here previously, con-
tinues to lift Radio-Keith-Orpheum, the is-
sue having advanced more than 4 points to
a new high.
There are some reports that R K O may
acquire the Fox holdings in Loew’s, Inc., but
these are not to be taken seriously. It is evi-
dent that the Fox-General Theatre Equipment
combination, allied with American Telephone
interests, is in future to occupy an even more
aggressive position in the indstry than Fox
has in the past.
Aggressive expansion is also outlined for
Radio-Keith-Orpheum and the ever-vigorous
Warners show signs of fortifying themselves
still more strongly in the sound field by their
action in the last week in closing a radio-
phonograph deal with Brunswick-Balke and
in acquiring a substantial interest in the
Kuchenmeister group, composed of Sprekfilm
of Amsterdam, Tobis of Berlin, Associated
Sound Film Industries. Ltd., and Compagnie
Francaise Tobis of Paris. This provokes
conjecture as to whether Warner may eventu-
ally break away from the Western Electric
association.
Columbia Pictures will inaugurate dividends
at the annual rate of $1.50 and 5 per cent in
stock. Consolidated Film Industries first
quarter earnings amounted to $667,158, a gain
of 17 per cent over the corresponding period
of last year.
Sterling Theatres Declare
Quarterly Dividend of $2
(Special to the Herald-Wor.ld)
SEATTLE, April 15. — Sterling Chain
Theatres, Inc., operating a group of seven
theatres here, including the Columbia,
Capitol and Colonial, the larger houses of
the chain, declaied a dividend of $2 per
share on class “A” preferred stock for the
quarter year ending April 1st, according to
John Danz, president of the corporation.
At the same time stockholders were in-
formed that the first quarter of this year
showed an increase profit of two and a
quarter times the amount over the corre-
sponding period in 1929, and that the profit
for the year 1929 was more than twice that
of the previous year.
Film House Near Ready
( Special to the Herald-World)
CINCINNATI, April 15. — The three-story
Parkway Film building, costing $125,000,
which will be ready May 1, will become the
home of National Theatre Supply Co., Tiffany,
Independent and Fischer Film Exchange. Pos-
ter Rental Bureau will occupy the entire first
floor.
Nebraska Exhibitors
Successful in Winning
Open Sunday , Survey Finds
(Special to the Herald-World)
ASHLAND, NEB., April 15.— A survey of
results in several Nebraska towns, where the
question of Sunday movies was brought to a
vote in the recent spring elections, reveals
that exhibitors making application for this
privilege in many cases succeeded in thwart-
ing the wishes of blue law advocates. At
Ashland, in Saunders county, the question
took the form of a referendum petition legal-
izing the showing of Sunday movies in case a
majority for the proposal was obtained, the
city council having no voice other than to
declare the result in the form of an ordinance,
effective immediately, in accordance with the
state law. After a hotly contested campaign,
a majority of 16 for Sunday shows was
obtained here in a total vote of 502.
At David City, in Butler county; Ord, Valley
county, Broken Bow and Anselmo, Custer
county, the proposal was adopted, business men
generally supporting it because nearby towns
having Sunday shows were getting a large
part of local trade by that means. At Weep-
ing Water, Cass county, after two previous
defeats, Sunday shows carried two to one in
a vote of over 400. No election on this ques-
tion was held at Burwell, Garfield county, but
the exhibitor, C. W. Becker, contemplates
starting Sunday shows, there being no ordi-
nance there against it and it is believed the
proposition would carry easily in the sand-
hills rodeo town. Defeat by nearly 600 votes
in a total of over 2,000, resulted at Fairbury,
lefferson county, this being the largest Ne-
braska town to reject Sunday shows.
A curious result is also reported from Have-
lock, a suburb of Lincoln, the state capital.
Lincoln voters in several previous elections
violently rejected Sunday shows, but Have-
lock has for years allowed Sunday afternoon
performances. Havelock voters by a strong
majority recently voted to become a part of
Lincoln and after the town is officially an-
nexed by the city commissioners the ban will
be placed on Havelock’s Sunday shows, two
theatres being affected by the change of policy.
Houses in British Isles
Contribute $30,000,000Tax
(Special from Department of Commerce)
WASHINGTON, April 15. — It is reported
that theatres in Great Britain and Ireland
contributed roughly $30,000,000 last year to
the Treasury in Entertainments tax. The sum
paid to the Treasury on this account from pic-
ture houses for the four months of last
year, April to July inclusive, was $9,630,000,
which was equivalent roughly to $30,000,000
a year.
SECURITIES PRICE RANGE
NEW YORK STOCK MARKET
Sales
High
American Seating
700
2 2 1/2
Brunswick-Balke-Collender
20.300
26%
Consolidated Film
26,200
27%
Do. pfd.
28.400
27
Eastman Kodak
38,500
244
Do. pfd
100
127%,
Fox Film “A”
348,600
50
General Theatre Equipment
338.700
51%
Keith Albee Orpheum
300
43
Do. pfd
2,400
136
Loew’s, Inc
208,600
90
Do. pfd. w.w
3,900
107%
Do. pfd. x.w
1,100
93%
Metro-Goldwyn-Mayer, pfd
600
26
Paramount
116,500
75%
Pathe Exchange
30,700
6%
Do. “A”
17,000
14
Radio Corporation
1,187.500
62
Do. pfd. “A”
800
56%
Sales
High
Do. pfd. "B”
6,000
84
Week Ending April 12
Low
Close
20
21
22%
24%
24%
25%
23%
25%
231%
240
127%
127%
43%
43%
47%
49
42%
43
126
134%
83%
85%
105
106
91%
91%
25%
25%
72
72%
5%
5%
11%
12%
56%
59%
55%
55%
Low
Close
80%
83
Radio Keith Orpheum..
Shubert Theatres
Stanley Company
Universal Pie 1st pfd.
Warner Brothers A
Do. pfd
988,400
45%
41,500
25%
440
72%
610
72
141.000
76%
500
67
Balaban & Katz
Do. pfd -
Marks Brothers evt.
Morgan Litho
CHICAGO STOCK MARKET
110 82%
10 96
150 13
6.850 22
NEW YORK CURB
Columbia Pictures ....
Film Insp. Mch
Fox Theatres A
19.200
800
167,700
1.200
7,500
National Screen
Sentry Safety
45,000
4,800
12,800
Trans-Lux
21,800
45%
2%
14%
56
17%
31%
8%
74%
13%
38%
43%
16
23%
70
72%
59%
72
71%
74%
63%
67
79
82%
96
96
10
10%
20
20%
42%
42%
1
2%
10
12%
50
51%
15
15
29%,
31%
8%
8%
68
72
10
10%
April 19, 1930
EXHIBITORS HERALD-WORLD
33
PICTORIAL SECTION
Left: A distinguished talent. George Arliss, star of the stage
and of Warner Brothers’ “Disraeli” and “The Green Goddess,”
shown admiring the Eichelberger Award given him for his art.
Which is Joan? For they’re “doubles.” At least, readers
of the Chicago Daily Times thought Mildred Ressler of
Chicago, looked enough like Joan Crawford, M G M star,
to vote her winner of a “Movie Twins” contest. A trip
to Hollywood and $2,000 was her reward.
His “team” won. A. J. O’Keefe,
manager of the Pathe Salt Lake
City branch, whose exchange won
the M P D D A trophy for having
the best fire inspection record.
Dad takes his youngsters to the “movies” — to see their dad. For
these lads are the sons of Joe E. Brown, pictured here with them
and Ralph Ince who was also the comedian’s guest at Warner’s
Hollywood theatre for the opening of Warner Brothers’ “Hold
Everything” in which Brown is featured.
As another important new novel became the property of the screen.
Edna Ferber, noted novelist, is shown signing a contract with R K O,
assigning the film rights to her latest book, “Cimarron,” epic tale
of Oklahoma. Shown are Lawrence Green, J. I. Schnitzer, head
of Radio Pictures, Miss Ferber, Morris Ernst, Jonah Shapiro.
34
EXHIBITORS HERALD-WORLD
April 19, 1930
Directors all. Here shown on the Warner Brothers lot, are those who perspire in plus-fours
that actors and actresses may live for their respective publics. Those big Warner Brothers
Vitaphone productions — remembered still are the stars therein. But an inestimable part of
their success was due to (left to right) Michael Curtiz, Alan Crosland, John Adolfi, Robert Mil-
ton, Darryl Zanuck, Roy Del Ruth, Ray Enright, AI Green and Lloyd Bacon.
Harold Lloyd announces. And, in
substance, what he is saying is this:
Full preparations have been made for
immediate commencement of a new
Lloyd-Paramount comedy, “Feet First.”
Came the yawn — as yawns will. For most of us, of course it’s well
we have the rule of etiquette to bite the nether lip when a yawn
threatens. But fortunately Corinne Griffith, First National star so
prettily sleepy above, is too charming to be obedient.
As Messrs. Laurel and Hardy got together recently at the festive board.
The affair was held on the day of somebody’s birthday in celebration
of the fact that both of the eminent Roach-M G M comedians were
hungry. The entire tragedy hinges, it seems, on the position of the
sugar bowl and creamer. What happened after that we don’t know.
Cuckoo — like a fox. They’re even a bit bewildering to their di-
rector, Paul Sloane (left). But after all, you don’t understand
’em — you laugh at Bert Wheeler and Robert Woolsey. Re-
member ’em in “Rio Rita?” And they’ve just made another
R K O picture, entitled, “The Cuckoos.” Sloane directed.
April 19, 1930
EXHIBITORS HERALD-WORLD
35
Mother and sons. A charming camera portrait of Grace Carlyle,
a modern mother, and Masters Peter and Christopher. Mrs.
Carlyle is a writer, being both a novelist and a scenarist. As a
member of the script staff of Universal, she adapted John Ers-
kine’s “Sincerity.” Also by her is the novel, “Mothers’ Cry.”
The prodigal returns. Prodigal, indeed, was Leo in the entertainment
he afforded the people of many nations, and in the fame he won for
M G M. Leo, M G M’s trademark lion, is shown returning to the
studio following his tour of the world as the principal performer in
M G M’s second international publicity stunt.
A bouquet of Easter lilies, framing the
serenity of a lovely lady of the cloister,
rejoicing in the Resurrection, bringing
a seasonal greeting from Norma
Shearer, beautiful M G M star.
Love, thy spell is everywhere. It even hovers over the consomme, to the disgust of those
neither young nor dyspeptic. Whatever the st ory of “Spring Is Here” may be, this scene from
that First National Production demonstrates the effect of putting love on the menu ahead of
the demi tasse. In this dietarian episode, the gentleman with thei appetite is Ford Sterling.
Those giving him acute mental indigestion are Alexander Gray and Bernice Claire.
36
EXHIBITORS HERALD-WORLD
April 19, 1930
A Man of Vision— Sheehan
On account of the new alignments in the Fox Film Corporation, consisting
principally of the retirement from affairs of active operation of William Fox
and the advent in the company's affairs as president and substantial stockholder
of Harley L. Clarke, the present position of Winfield Sheehan in the organiza-
tion is of particular interest to the trade.
Fox and Sheehan were the chief executive authorities from the start of the
corporation.
The following is a brief sketch of Sheehan’s career:
WINFIELD SHEEHAN entered the motion picture business with imagi-
nation whetted by newspaper work and executive capacity trained by
political life. These two talents have been outstanding in his notable
success.
HE was born in Buffalo, N. Y., and edu-
cated at St. Canisius College. When
war with Spain was declared, he left school
to enlist in the 22d New York Volunteer
Infantry, the first troops to enter Havana.
He came home with a corporal’s chevrons.
After cutting his newspaper eye-teeth on
the Buffalo Evening Times and Buffalo
Courier, he tackled New York, where he
did reporting and special assignments on
the New York Morning World and Even-
ing World.
* * *
Next came political reporting, widening
his knowledge of human nature and ad-
ministrative detail. He left newspaper work
to become secretary to the fire commis-
sioner. Then Rhinelander Waldo, million-
aire police commissioner, made him the
police department’s executive secretary.
William Fox spotted him as a young man
with executive vision. Sheehan saw pos-
sibilities to develop in the rapidly expand-
ing film industry. In February, 1915, he
helped organize Fox Film Corporation and
became vice president and general manager
of Fox Film Corporation, which position
he has held ever since.
Knowledge of humanity and grasp of
executive problems equipped Sheehan for
quick and far-reaching decisions. Events
proved the rightness of his judgements.
Picture making began in a leased studio
in New York City. Sheehan plunged into
the work of organization, establishing sales
force and sales policy throughout the Uni-
ted States and the foreign field. Results
were immediate. Business expanded rapidly,
despite the keenest competition.
Sheehan’s brain teemed with promotion
plans and better methods of distribution.
He launched the operation of every branch
office of the corporation in this country
and Canada, and organized or supervised
establishment of branches in all foreign
countries.
* * *
After his first official trip to Europe in
1916, he invaded South America, Africa,
Australia and the Far East. Branch dis-
tribution offices/ in 49 countries — outside
the United States — testify to his energy
and enterprise.
In 1927 he assumed charge of production,
and almost immediately Fox pictures grad-
uated out of a mediocre class into such
financially and artistically successful pic-
tures as “What Price Glory,” “7th Heaven,”
“Four Sons” and “The Cock Eyed World.”
Amid all these projects of expansion and
promotion, Sheehan kept a sensitive finger
on the public pulse. Executive tasks did
not submerge the creative side of his
nature.
Fox News, the semi-weekly summary of
world events, was, launched to immediate
success. Today more than eleven hundred
cameramen cover the globe for this enter-
prise. It reflects the sound newspaper
training of its creator. And as an offshoot,
there came Movietone News, first of the
talking newsreels.
* *
Rising above all these achievements is
Sheehan’s record as a maker of screen his-
tory. From the early days when he trans-
formed the unknown Theodosia Goodman
into the world-famous' “vampire” Theda
Bara, he has been a discoverer, an inno-
vator, a producer with vision.
His judgment developed such outstand-
ing players as Janet Gaynor, Charles
Farrell, George O’Brien, Victor McLaglen
and many more.
When first experiments with Movietone
opened up possibilites of sound, Sheehan
spurned the hesitations and makeshifts of
the majority of producers. He called his
assistants and engineers and demanded
completion of a gigantic producing plant
in ninety days. They told him it couldn’t
be done. But they went ahead, driven by
his zeal and determination, and did it. Fox
Movietone City is today the largest and
most complete studio in the world, extend-
ing over 180 acres near Beverly Hills,
California.
* * *
Completing a new studio is child’s play
compared to transforming a producing or-
ganization from the relatively simple silent
era to one in which sound and music play
so important a part. Gradually the title
writers have gone on the long traverse and
the tone-deaf directors have found other
outlets for their visual talents, and the act-
resses who talk through their noses are
back in school again. Meanwhile a com-
prehensive producing organization has been
built and a schedule maintained of one
talking and musical picture every week.
While concentrating on production he
has maintained supervisory control over
the West Coast circuit of 300 theatres, kept
in touch with the changed conditions re-
sulting from sound in foreign countries and
generally watched over every phase of the
organization’s business except finance — a
field exclusively reserved for William Fox.
Under the new arrangements which have
been out into effect in connection with the
Fox Film Corporation and Fox Theatres
Corporation it is expected that Sheehan
will continue in his former capacities, leav-
ing the finances of the corporation in
charge of Harley L. Clarke, the new presi-
dent who has succeeded Fox.
Campaign Launched to
Stop Daylight Voting
( Special to the Herald-World)
SAN FRANCISCO, April 15.— A daylight
saving measure, sponsored by stock exchange
and financial interests, is scheduled to make its
appearance on the November ballot, and the-
atrical interests and others strongly opposed
to any tinkering with natural laws, have
launched a campaign of opposition. Thomas
D. Van Osten, secretary and manager of the
Allied Amusement Industries, is making a trip
through Northern and Central California, call-
ing on legislators and leaders in civic affairs
and lining up a strong opposition to the pro-
posed change. The fight that is planned will
be conducted by a separate organization that
has been formed.
April 19, 1930
EXHIBITORS HERALD-WORLD
37
Pathe Gets Option
To Buy 49 Per Cent
Of DuPont Company
(Special to the Herald-World)
NEW YORK, April 15. — Joseph P. Ken-
nedy, chairman of the board of Pathe, an-
nounces that the company has the option
to purchase 49 per cent of the stock of
DuPont-Pathe Film Manufacturing- Com-
pany, for $500,000. The latter company, he
stated, has been increasingly successful and
has just completed the most prosperous
year in its history. While no dividends
were paid in 1929 by the DuPont-Pathe
company, the earnings applicable to 49 per
cent interest were substantially in excess
of interest requirement on the outstanding
7 per cent debentures of Pathe Exchange,
Inc.
DuPont-Pathe Film, Kennedy announces,
will inaugurate this year the payment of
dividends on its common stock. The an-
nual report of Pathe Exchange, Inc., for
the year ending Dec. 28, 1929, shows a net
profit of $502,000, after depreciation and
interest, after charging to surplus and the
special reserve set up in 1928, $999,000. This
amount represents the excess cost of pic-
tures completed and in process, on April
21, 1928, the date on which the present
management took charge of the gross sales,
and rentals for the year 1929 aggregate
$18,166,877, an increase over the previous
year in the face of a smaller number of
pictures produced, the average sale per pic-
ture being well above the previous year.
The consolidated balance sheet, as of
Dec. 28, 1929, showed current and working
assets aggregating $6,960,461 against cur-
rent liabilities of $1,552,503.
Capitol Theatre vs. P F L
Suit Before Commission;
$ 337,500 in First Trial
(Special to the Herald-World)
AUSTIN, TEXAS, April 15. — The Commis-
sion of Appeals, Section A, heard arguments
of the Capitol theatre of Dallas versus Para-
mount-Famous Lasky corporation suit alleging
film damage, in which damages of $337,500
was awarded in the first trial, but the com-
mission is not expected to render a decision
for several weeks.
The large judgment was recovered for dam-
ages growing out of alleged violations of the
anti-trust laws of the state of Texas.
Booth Collapses, Woman
Killed, 15 Persons Injured
(Special to the Herald-World)
NEW YORK, April 15. — One woman
was killed and 23 persons were injured
when the projection booth in the rear of
the Renaissance film theatre in Harlem
collapsed last night. The booth, which
weighed five tons, was supported only by
iron brackets. The quick action of the two
operators, who turned off the electricity,
and the firemen who rushed from the fire-
house across the street to open the doors,
prevented a much greater tragedy.
Universal Convention April 25
Will Launch New Sales System
Metzger Divides Country into Two Divisions, Under Schlanger and
Taylor — Williams as Southern Sales Director, Will Have
Offices in Both Eastern and Western Territories
(Special to the Herald-World)
NEW YORK, April 15. — Universal’s sales convention starting- April 25 at
the Savoy-Plaza, and international in scope for the first time, will see a
realigned distributive organization in action. Two territories — East and West
— comprise the division of the country made by Lou B. Metzger, general
manager.
President Carl Laemmle and Carl Laemmle, Jr., general manager of produc-
tion, will be there from the West Coast to lead the way at the meeting, which
will have delegates from Australia, South America, Germany and England.
The new layout of sales executives has been
completed with the naming of Leo M. Devaney
as an assistant eastern sales manager and G.
E. Rosenwald as assistant western sales man-
ager.
Schlanger and Taylor at Reins
Ted Schlanger is eastern sales chief, and
Harry Taylor western, both with headquarters
in New York, Sig Wittman will be an assis-
tant eastern manager and Ralph Williams, with
the title of southern sales director, will have
territory partly in the east and partly in the
south. Rosenwald will have headquarters in
Los Angeles, all the others being in New York.
Devaney, who will have supervision over the
offices in Buffalo, Cleveland, Detroit, Indian-
apolis and Cincinnati, goes up from the mid-
west district managership. Rosenwald, who
was western division manager, will supervise
Kansas City, St. Louis, Denver, Salt Lake City,
Butte, Portland, Seattle, San Francisco and
Los Angeles.
Williams in Both Divisions
Williams has supervision over five offices in
Schlanger’s territory (Charlotte, Atlanta, Jack-
sonville, New Orleans and Memphis) and
three in Taylor’s jurisdiction (Dallas, San
Antonio and Oklahoma City).
With that lineup of sales control, the field
forces meeting at the annual convention will
be given the latest news of plans launched
and completed for a record production year.
They will wind up the four-day session by
witnessing a midnight performance of “The
King of Jazz” at the Roxy, with Paul White-
man and his band present, and the premiere
of “All Quiet on the Western Front” at the
Central. The Whiteman picture starts its run
at the Roxy May 2.
Roxy Provides Banquet Talent
The banquet on Sunday night, April 27, will
be in the Crystal Room of the Ritz-Carlton,
with stars joining in feting the 24th anniver-
sary of Laemmle in the industry. Whiteman
and his band will provide the music. Roxy
will stage the entertainment, with talent from
his theatre and the following LTniversal cele-
brities also expected to take part: John Boles,
Jeanette Loff, Laura LaPlante, Edward G.
Robinson, Kathryn Cawford, Barbara Kent,
Grace Hayes, William Kent, and with George
Gershwin, who wrote “Rhapsody in Blue,” also
present.
New Theatre Opens ;
Others Are Planned by
Butterfield Interests
(Special to the Herald-World)
DETROIT, April 15. — The new Michigan
Theatre at Jackson will open on Wednes-
day evening, April 30th, with a policy of
three acts of vaudeville and a picture pro-
gram. This is the fifteenth theatre built
by the Butterfield organization in the past
ten years, in the state of Michigan. The
Butterfield companies are also planning the
erection of a new theatre in Battle Creek
and Lansing, Michigan. Both of them to
be replacements.
Now that the theatre has been completed
and opened in Sault Ste. Marie, Michigan,
the Butterfield interests are laying plans
to create some new developments in the
Peninsula district.
U niversal Buys Rights to
“Strictly Dishonorable”
(Special to the Herald-World)
NEW YORK, April 15. — Universal an-
nounces the purchase of moving picture
and television rights to “Strictly Dishonor-
able,” the New York and Chicago stage
success, from Brock Pemberton, producer,
and Preston Sturges, author, on a profit
sharing basis with a minimum of $125,000.
John Boles will be the star in the screen
production, which will include several
songs and musical incidents.
R K O Palace, Chicago,
Opens Straight Policy Soon
The Palace theatre, ace house of R K O
in Chicago, is going into a straight policy
of pictures and vaudeville in two weeks,
it was learned Tuesday. The policy will
be similar to that of the State-Lake. Photo-
phone equipment is to be installed in a
week.
Fox Signing Gershwins to
Do Operetta for $100,000
( Special to the Herald-World)
NEW YORK, April 15. — Negotiations
are practically closed between Fox Film
and George and Ira Gershwin, whereby
the Gershwins will write the score and
lyrics for an operetta for $100,000, with 70
per cent to go to George, who writes the
music, and 30 per cent to Ira, who writes
the lyrics.
RK O Acquires 13 Houses from Libson
Circuit and Takes Them Over at Once
(Special to the Herald-World)
NEW YORK, April 15. — RKO has acquired the thirteen best houses of the
Libson Circuit of 55 theatres. Six of them are in Cincinnati, 2 in Columbus, 3 in
Dayton and 2 in Grand Rapids. No definite change in policy will be decided on
until Joe Plunkett, vice president of R K O, returns from his tour of inspection on
which he started yesterday. Terms of acquisition have not been made public ex-
cept to the effect that R K O is taking over the theatres at once.
38
EXHIBITORS HERALD-WORLD
April 19, 1930
Columbia’s 10 Million Budget Covers
20 Features and 104 Shorts
Promises Financial Outlay on Story Material Alone Greater Than Previous
Expenditure for an Entire Production
(Special to the Herald-World)
NEW YORK, April 15. — A ten million dollar budget for twenty long
features and 104 single reel novelties in six series comprises the com-
prehensive production plans of Columbia Pictures for the 1930-31
season. The short product will include the Disney Mickey Mouse, Screen
Snapshots, Krazy Kat, Curiosities and the Bits of Life series.
Z"' ONCENTRATING upon twenty pic-
W' tures, from outstanding stage plays and
novels, greater financial outlay is planned
on story material alone than on an entire
production in previous years, with a corre-
sponding increase in the expenditure for
talent, direction and settings.
“Criminal Code” Among Leaders
One of the leading productions will be
“The Criminal Code,” from the prison play
by Martin Flavin, author of “Children of
the Moon,” “Broken Dishes” and “Cross-
roads.”
Then there is “Rain or Shine,” musical
comedy starring Joe Cook and written by
James Gleason, Milton Ager and Jack Yel-
len. Frank Capra is directing, with several
reels in Technicolor, and with Cook sup-
ported by Joan Peers, Dave Chasen and
Tom Howard.
Evelyn Brent has a dramatic role in
“Madonna of the Streets,” adapted from
W. B. Maxwell’s “The Ragged Messenger.”
Of emotional appeal also will be “Bless
You, Sister,” Alice Brady’s starring vehicle
written- by R. R. Riskin and John Meehan.
Riskin wrote “Mud Turtle,” “She Couldn’t
Say No” and “Many a Slip.”
New Romantic Team
“Sure Fire” is from a New York stage hit
by Ralph K. Murphy, author of “The Oc-
topus,” “The Handy Man” and “Cortez.”’
A new romantic team will be in “Lover
Come Back,” from Helen Topping Miller’s
story in McCall’s.
Bert Lytell, who made a name for him-
self in “Brothers” on the stage this season,
will _ star in the dual roles of the screen
version of the play by Herbert Ashton, Jr.
It is a story of heredity versus environ-
ment.
“Ballyhoo,” a meodrama of the ra"
operas or tent shows, was written by Kate
Horton.
Directors of these and the other pro-
ductions will be Frank Capra, who made
“Submarine.” “Flight” and “Ladies of
Leisure”; Patterson McNutt, producer of
“The Poor Nut,” “Kibitzer” and “This
Thing Called Love” and co-director of
“Around the Corner”; Edward Sloman, di-
rector of “Puttin’ on the Ritz”; Ira Hards,
A. H. Van Buren, Karl Brown, James
Flood, Matt Moore, whose initial director-
ial effort will be for Columbia; Bert Glen-
non, E. Mason Hopper and Louis King
and A1 Ray.
Stars Under Contract
Stars _ who have signed Columbia con-
tracts include Jack Holt, Ralph Graves,
Evelyn Brent, Barbara Stanwyck, Dorothy
Revier, Joe Cook, William Collier, Jr.,
Margaret Livingston, Johnnie Walker, Sally
O’Neil, Molly O’Day, Sam Hardy, Aileen
Pringle, Ian Keith, Joan Peers, George
Sidney, Charliei Murray, Lowell Sherman,
Marie Prevost and Matt Moore.
Joe Swerling, newly named chief of the
scenario department, wrote “The Kibitzer,”
“Little Miss Nobody” and “Demi-Bride”
and the dialog of “Ladies of Leisure.” On
the staff with him are Patterson McNutt,
author of “Pigs”; Ray Harris, short story
writer and scenarist; John Hunter Booth,
author of the plays “Keep Her Smiling”
and “The( Masquerader”; Douglas Doty,
Dorothy Howell, Norman Houston, Leon-
ard Praskins, Florence Ryerson, Colon
Clements, Joe Lilly, Edgar Waite, James
Wittaker, Jack Bechdolt, J. G. Hawks, Jack
Clymer and Marion Jackson.
Taking over the Horsley Laboratories
adjoining Columbia’s West Coast studio
provides ample footage to take care of the
entire production program. The studios
themselves have been made almost twice
as large, and in the distribution field the
latest in exchange devices for speedy and
efficient handling of film, booking and ac-
cessories has been installed. Likewise the
advertising and publicity force has been
practically doubled.
W B Buys Newly Erected
Theatre in Washington
(Special tc the Herald-World)
ABERDEEN, WASH., April 15.— The
Roxy Theatre here recently completed by
Constanti & Barovic has been purchased
by Warner Brothers, for a reported consid-
eration of $260,000.
In Seattle, Tacoma and Portland the
Warner pictures are shown in John Ham-
rick’s houses and no purchases in these
cities are' expected as Hamrick is under-
stood to have a long term contract with the
producers.
“Party Girl” Refused
Second Run in Portland
(Special to the Herald-lVorld)
PORTLAND, April 15. — Upon a further
preview especially for the members of Port-
land city council, they turned down
Tiffany’s “Party Girl,” which had asked
that tbe picture be opened here for a sec-
ond run. A successful first run of the pic-
ture was made at Hamrick’s Music Box
but the local censor board claimed it
“slipped by.”
“Pagliacci” to Prove Opera
In Films Is Big Success,
Declares Fortune Gallo
(Special to the Herald-World)
NEW YORK, April 15. — Money talks — six
figures of it — in the conviction of Fortune
Gallo that grand opera not only is not on the
decline but that it “will enjoy the same popu-
larity with picture house audiences as any of
the successful features.” And the six figures
represent his investment in making “I Pagli-
acci” as a full-length talking picture, in asso-
ciation with Audio-Cinema, Inc., of Long
Island City and his San Carlo Opera Company.
The production, directed by Joe W. Coffman,
to be released soon.
Gallo believes that synchronization is bring-
ing the motion picture to higher artistic stand-
ards than ever, and that’s why he has made
the first full-length opera in pictures. “It was
a simple thing,” he said of those who pre-
dicted the doom of opera, “for these prima
donnas to just talk, when they said that the
day of opera was over, for talking does not
cost money.”
In the cast of the picturized “I Pagliacci”
are Fernando Bertini, Alba Novella, Giuseppe
Interrante, Francesco Curci, and Mario Valle.
Carlo Peroni, also of the San Carlo Opera
Company, directed the orchestra in the sound
film.
Fire Destroys Theatre
Building with $50,000
Loss; Equipment Ruined
(Special to the Herald-World)
BLUFFTON, IND., April 15.— The
Grand theatre building here was destroyed
with a loss estimated at $50,000. The fire
apparently started in the balcony and
spread rapidly before discovery. Only the
four walls remain standing. George Mason,
a watchman, who was beneath the stage,
escaped injury when he was notified by a
small boy who saw smoke issuing from a
door. The building was owned by Mike
Hanley of Fort Wayne and was leased by
Charles Mailers, who also operates theatres
at Fort Wayne, Portland. Ind., and Lima,
O. Included in the loss was a new $10,000
talking picture machine equipment on
which no insurance yet had been taken
out.
Arrest Man as Supposed
Planter of Stench Bomb
In Chico, Cal., Theatre
(Special to the Herald-World)
CHICO, CAL., April 15. — Leonard E.
Goodman was arrested here on a complaint
by Glen Downey, assistant manager of the
Senator theatre, and was booked for dis-
orderly conduct and breach of peace, fol-
lowing the discovery by one of the ushers
of a pint flask of stench bomb fluid be-
neath the seat occupied by him. It is re-
ported that Goodman was released on $500
bail pending trial.
Famous Players Again
Launches Nathanson Suit
( Special to the Herald- World)
TORONTO, April 15. — Famous Players
Canadian has again taken legal action against
N. L. Nathanson, former managing director
of the corporation. Some weeks ago Famous
Players launched an action over possession
of a valuable downtown theatre site in
Montreal, claiming that it was illegally held
by Nathanson. A writ has now been issued
against Nathanson asking for a declaration
that he holds in trust for the corporation 4,500
shares of capital stock of United Amusements,
Limited, Montreal, a subsidiary of Famous
Players operating a chain of 20 theatres in
the Province of Quebec.
Identify Prisoner Held in Bombing at
Marion , Ind.; See Hammond Explosion Clue
(Special to the Herald-World)
MARION, IND., April 15. — Identification of Harry Danford, held in jail at
Marion, Ind., in connection with bombings there costing the lives of Bve, lead
detectives to believe they have linked the Marion bombings with the State Theatre
bombing in Hammond, Ind., two years ago. The identification was made by two
residents of Hammond who are familiar with the circumstances surrounding the
wrecking of the theatre.
When it means
Box-Office at $2
it means
Box-Office to YOU
New friends . . . new followers . . . new fans on all the Broadways
of America are demanding TECHNICOLOR! More of them every
day ask, "Is it in Technicolor?" Showmen tell ’em — and tell ’em
big! There’s money in it. Technicolor pictures, week after week,
town after town, outpull strongest opposition. Technicolor
pictures are the pictures they rave about. Technicolor pictures
are the pictures they read about in four-color triples, doubles
and singles in the Saturday Evening Post and fan magazines.
| Technicolor is a 6ox-off/\
/ce name
ADVERTISE
The mob talks about Technicolor. Gasps at it. Remembers it. Raves about it. Pines for more . . . Cut
yourself in on the winnings! Go heavy on the Technicolor slant when you play these hits:
NEW YORK
BOSTON
HOLLYWOOD
THE VAGABOND KING
DENNIS KING, famous Ziegfeld singing star, in Para-
mount's vivid All-Technicolor production of this spec-
tacular song romance. With JEANETTE MacDONALD.
A Ludwig Berger Production.
^jj Technicolor Ss a hox-o/f/ce name
BRIDE OF THE REGIMENT, with Vivienne Segal (First National); BRIGHT
LIGHTS, with Dorothy Mackaill (First National); CHASING RAINBOWS, with
Bessie Love and Charles King (Metro-Goldwyn-Mayer) Technicolor Sequences;
DEVIL MAY CARE, starring Ramon Novarro ( Metro-Goldwyn-Mayer) Tech-
nicolor Sequences; DIXIANA, with Bebe Daniels (Radio Pictures) Technicolor
Sequences; FOOT-LIGHTS AND FOOLS, starring Colleen Moore (First National)
Technicolor Sequences; GLORIFYING THE AMERICAN GIRL, with Mary Eaton,
Eddie Cantor, Helen Morgan and Rudy Vallee in revue scenes (Paramount)
Technicolor Sequences; GOLDEN DAWN, with Walter Woolf and Vivienne
Segal (Warner Bros.); GOLD DIGGERS OF BROADWAY, with Winnie Lightner,
Conway Tearle, Ann Pennington and Nick Lucas (Warner Bros.); HELL'S
ANGELS, with Ben Lyon, Jean Marlow, James Hall, Jane Winton and Thelma
Todd (Caddo) Technicolor Sequences; HIT THE DECK, with Jack Oakie and
Polly Walker (Radio) Technicolor Sequences; HOLD EVERYTHING, with
Winnie Lightner and Joe E. Erown (Warner Bros.), HOLLYWOOD REVUE OF
1929, (Metro-Goldwyn-Mayer); IT'S A GREAT LIFE, starring the Duncan Sisters
(Metro-Goldwyn-Mayer) Technicolor Sequences,- John Barrymore in GENERAL
CRACK (Warner Bros.) Technicolor Sequences; MAMBA, with Eleanor Board man,
Ralph Forbes and Jean Hersholt (Tiffany); MAMMY, starring Al Jolson (Warner
Bros.) Technicolor Sequences; THE MARCH OF TIME, all-star cast (Metro-Gold-
wyn-Mayer) Technicolor Sequences,- NO, NO, NANETTE, with Bernice Claire
and Alexander Gray (First Nationall Technicolor Sequences,- ON WITH THE
SHOW, with Belty Compson, Joe E. Brown, Louise Fazenda (Warner Bros.),
PARIS, starring Irene Bordoni (First National) Technicolor Sequences,- PUTTIN'
ON THE RITZ, with Harry Richman (United Artists) Technicolor Sequence;,-
POINTED HEELS, with William Powell and Helen Kane (Paramount) Technicolor
Sequences,- RADIO RAMBLERS, with Bert Wheeler, Robert Woolsey, and Dorothy Lee (Radio)
Technicolor Sequences,- RIO RITA, with Bebe Daniels, John Boles, BertWheeler and Robert
Woolsey (Radio); PARAMOUNT ON PARADE, all-star revue (Paramount) Technicolor
Sequences; THE ROGUE SONG, with Lawrence Tibbett and Catherine Dale Owen (Metro-
Goldwyn-Mayer); SALLY; starring Marilyn Miller (First National); SHOW OF SHOWS, with
77 stars (Warner Bros.); SHOW GIRL IN HOLLYWOOD, with Alice White (First National) Tech-
nicolor Sequences,- SONG OF THE WEST, with John Boles and Vivienne Segal (Warner Bros.);
THE DANCE OF LIFE, with Hal Skelly and Nancy Carroll (Paramount) Technicolor Sequences
THE MYSTERIOUS ISLAND, with Lionel Barrymore, Lloyd Hughes and Jane Daly (Metro-Gold-
wyn-Mayer); THE VAGABOND KING, starring Dennis King (Paramount; THE VIKING, with
Pauline Starke, Donald Crisp and Leroy Mason (Metro-Goldwyn-Mayer); UNDER A TEXAS
MOON, all-star cast (Warner Bros I
April 19, 1930
EXHIBITORS HERALD-WORLD
39
i Joe Brandt Leaves
For Europe to Seek
New Film Material
( Special to the Herald-lVorld)
NEW YORK, April 15. — Joe Brandt, presi-
dent of Columbia Pictures, sailed for Europe
last Saturday, with the idea of looking over
production, acquiring foreign talent, stage and
literary vehicles, as well as pending negotia-
tions for a wide film and color process.
Among his plans is a conference with E.
Phillips Oppenheim regarding pictures rights
to the latter’s “The Lion and the Lamb.”
Bill for 24 Hours Rest
For Operators Is Passed
By N ew Y ork Legislature
( Special to the Herald-World)
ALBANY, N. Y., April 15. — Practically
devoid of all interest in motion picture legis-
lation, the New York State legislature closed
its annual session early Saturday morning,
with but one bill of interest to the motion
picture industry having passed and gone to
the governor. This lone bill was the measure
introduced several weeks ago by Senator John
F. Williams, of Troy, N. Y., and which pro-
vides that motion picture machine operators
shall be given twenty-four hours of consecu-
tive rest. in each calendar week. Up to the
present time Governor Roosevelt has given no
intimation that he will call for a public hear-
ing on this measure, apparently taking it for
granted that there is no serious objection to
the bill, and he will sign it.
The Swartz measure, relative to the method
of licensing motion picture operators in first
class cities, encountered plenty of opposition
and died in committee, as did also the
Nathanson bill which likewise related to the
licensing of operators.
The Post bill, calling for repeal of motion
picture censorship in New York state on July
1 next, also got no further than being sent
to a committee, where apparently both sides
were perfectly willing to let the measure
slumber through to the end of the legislative
session.
Better Sound Reproduction
PRESENTATION OF HONOR PLAQUE
PROVES OUTSTANDING EVENT IN
HISTORY OF LIBRARY THEATRE
Burgess L. E. Chapman in
Brief Talk, Pays High
Compliment to the Own-
ers of the Playhouse and
Manager George C. Sar-
vis on Their Achieve-
ments
GOOD CROWD PRESENT
An event that will no doubt al-
ways be considered as an outstand-
ing one in the history of the Lib-
rary occurred Saturday evening at
nine o’clock when Burgess L. E.
Chapman formally presented to
the theatre and Manager George
C. £ai*vis, the Exhibitors Herald-
World honor plaque, in recognition
of t he efforts of the management
bo jnrvake the sound production in
Ihe playhouse as near perfect
it ifi possible to get it.
Th<5 presentation took place be-
tween the two evening shows and
was -Witnessed by a gpod-sized
crowd. Following the ceremony
the plaqpe, which will become one
of the permanent displays in the
lobby, was examined closely by
patrons on the large standard
which had been prepared for it.
The ceremony was fittingly brief
and impressive. Burgess L. E.
Chapman in a! few well chosen re-
marks, commended the manage-
ment-on its efforts to give the
Warren public the best possible
entertainment. Manager George
Sarvis, in Kccepting the plaque
from,' the burgess, expressed his
pleasure over the fact That the
theatre haq been so honored, and
paid a high compliment to the
employes ofx?he theatre who had
worked untiringly with him to
bring about 'I'm: selection Loin the.
committoo on awards.
Burgess' Chapman' said in part
as follows:
“The presentation of the Plaque
is of epochal merit and distinction
to the management of the Library
theatre. It is said that thfv who
arc most successful and happy, .are
those who realize that they have
done their best in the. task before
them.
“It must therefore Mf. . Sarvis.
be a great satisfaction to you and
your assistants to receive- this
Plaque of special merit and distin-
ction, after \vce!<3 and months of
incessant labor in endeavoring" to
pe-fect the sound pictures in this
theatre.
“It is a flattering compliment to
you Mr. Sarvis, to receive this
plaque when it is known that this
is the first theatre in this section
to be so honored. It is an , honor
to Warren to be the .first small
town in this part of the state to
receive ~it...-arid' it 'should l>e j>f in-
|~terosUtq''your patrore to , kncr.v
that it 'ccst-jLlie management -of
I this theatre over .*520,000 to bring
I about this happy-choice.
|- “The first moving picture thea-
tre was a small building 20x30 feet
located near Thomas A. Edison's
laboratory. , The general public
were not admitted. Strong artific-
ial lights w^re then unknown so
the building was built on a pivot
to enable it to be sun-lighted more
hours in a day. The interior was
painted coal black 'to- bring the
picture in bolder relief. The evolu-
tion of the talkie is a long story.
Its development shows man's crea-
tive Ingenuity in working out a
fixed idea.!
“Moving pictures were really
born in California, where they are
now well colonized. Many yeai'3
ago an Englishman ( Muybridge )
interested in blooded racers, and a
politician, had a serious dispute
concerning the merits of a certain
horse. The Englishman had found
in cameras, a hoppy. Necissity
mothers invention. Using his know-
legde of cameras he attached a
string foJcafch.£>f 24 cameras he
placed at close Intervals along o
short stretch cf the trask.The ends
of these stiings were taken and
tied across the track. As the he *se
dashed down the course the strings
were broken and the carhera lens
(shutters) operated. When the
fil&s were developed they recorded
the actual consecutive motions of
the horse. It was a photographic
record whereby the dispute was
settled.
“This incident formed the Idea
for the invention of motion picture
camera and essential films* It was
known' that a camera recording
motion could not use plates, and
that a rotary camera would be
necessary. For by the English-
method 700 cameras would he re-
quired to make a picture „ lasting
one minute. Thomas a. Edison
worked with chemicals for a com
position that' would do as films,
and. at the same time be experi-
| men ted with a mechanical device
for motion portraits and projection
It was then that George Eastman
came to the front snd with t
Jess research and laboratory wc
produced a narrow sensitized i
th^t could be rolled.
“It was about this time that
Mr. Edison was working out the
idea of the phonograph and he
found himself visualizing the idea
of a picture and souiid combina-
tion This Idea Mr. Edison states
he dropped after experimenting
thinking he would be robbing, the,'
pictures of a satisfying Illusion
But now he has thrown his.prelu*
dices and sees with all reasoning
minds, into the future and says the
talkies are at the introduction
stage, with great possibilities for
them in the future.
“ All work arrJ no play rruJkes
Jack a dull hoy,” is psychologi-
cally due. The sound pictures fur-
nish us with an instructive relax-
ation. They give the audience rest-
ful entertainment, allowing recon-
structive process to go on in the
brain, thus revitalizing and regen-
erating the mind. The sound pic-
tures are noticeably raising the
standard of the screen drarria.
“The producers of the sound pic-
tures are combing the world for
talent. We are seeing and hearing
those who* are artists. They are
raising our standard of music and
educational appreciation and a de-
sire for the best in artistic and
sound pictures.
“I again congratulate this man
agemeni. in the words of this
Plaque: ‘A mark of honor has been
awarded this theatre for the high
quality of its production of sound
pictures by the Exhibitors Herald-
World.’'
News display in “ Times-Mirror ” announcing presentation of the Herald-
World Plaque to the Library theatre, Warren, Pa.
The news story reproduced above is a silent testimonial to the benefits to be
derived by a theatre from the Herald- World Award of Merit.
American Experts to Help
Basil Dean in Making Film
(Special to the Herald-W arid)
LONDON, April 15. — Arrangements have
been made for the wide distribution of the
film version of John Galsworthy’s play
“Escape,” to be produced by the Associated
Talking Pictures in London, and a small
corps of American experts have come over
to help Basil Dean, director of the picture,
in order to insure the technical perfection
of the film. Radio-Keith-Orpheum is cooper-
ating with the British company.
Ohio Theatre Damaged
By Bomb; Two Injured
(Special to the Herald-lVorld)
ASHTABULA, OHIO, April 15.— Mys-
tery surrounds the explosion of a bomb in
stairway of Palace theatre building last
Saturday, resulting in serious injury of a
woman and her small daughter. Consider-
able damaee was done. Although no motive
is assigned, police, who are investigating,
advance the opinion that the person re-
sponsible for the blast was seeking revenge
on the theatre management for some
reason.
Trailers on Cooling
(Special to the Herald-World)
| NEW YORK, April 15. — Acme Trailer
Service is starting a trailer campaign for the-
f atres equipped with cooling plants.
It discloses the true news value which the newspaper attaches to the presen-
tation of this symbol of better sound reproduction. It gives to the theatre the
unsolicited support of the press.
A A A
In a letter to George C. Sarvis of the Library theatre, Ed C. Lowry of the
Times-Mirror writes:
“In enclosing clippings from our paper, the Times-Mirror, for whatever use
you may find for them, let me congratulate you for having been awarded the
Exhibitors Herald-World Honor Plaque. It was a deserved recognition for
weeks of labor and worry on the part of yourself and the staff at the Library.
“It seems to me that the real test of the sound reproduction at the Library has
been found in some of the recent pictures shown there. For instance, there is
your current release, Moran and Mack in ‘Why Bring That Up.’
“Without the perfect acoustics and the splendid equipment at the Library, in
my opinion, the finest entertaining features of this splendid talkie would lie lost
— that is, the dialog between the stars.
“I commend the rare judgment of the Exhibitors Herald-World, and compli-
ment the Columbia Amusement Company and yourself. I hope your patrons
will he able to appreciate the fact that the Bronze Plaque displayed in your
lobby really means that ‘A Mark of Honor’ has been awarded to the theatre for
the high quality of its production of sound pictures by the Exhibitors Herald-
World.”
40
EXHIBITORS HERALD-WORLD
April 19, 1930
Half of Fox’s 52 Picture Program
Must Be Done by September 15
Several of the 26 Now Are in Production or Prepared — Fleming Has
“ Common Clay ” at Midway Mark — Raoul Walsh Starts Soon
(Special to the Herald-World)
NEW YORK, April 15. — One-half of the 52 long features on Fox’s $22,-
000,000 program for next season must be completed by September 15,
under the schedule laid out by James R. Grainger, general sales mana-
ger, and Sol M. Wurtzel, general superintendent of the Fox West Coast
studios. Several of the 26 are now in production or practically all set for the
making.
HERE is the way the production progress
stacks up at present:
“Common Clay” is almost half finished, with
Victor Fleming directing.
Raoul Walsh starts soon on his story of the
Oregon Trail with a cast including Ian Keith,
Tyrone Power, El Brendel, David Rollins, Nat
Pendleton, Mitchell Harris and Russ Powell.
A melody-comedy is being written by De-
Sylva, Brown and Henderson for direction by
David Butler, who made their “Sunny Side
Up.”
Horse Has Lead in “Alcatraz”
Rex, a black stallion, will be directed by
Alfred L. Werker and William Scully in the
first talking picture that has a horse in the
leading role. This is “Alcatraz,” from Max
Strand’s novel.
“Are You There?”, to be directed by Hamil-
ton MacFadden, will have Beatrice Lillie,
Jillian Sand, John Garrick, George Grossmith
and Olga Baclanova in the cast.
Rube Goldberg, cartoonist, is writing a com-
edy which will give Ted Healv his debut on
the screen. And that means Healy’s “gang”
too, of course.
“Women of All Nations” will provide a
record number of leading women for Victor
McLaglen and Edmund Lowe. And McLaglen
is also to make “Dust and Sun.”
Two New Sound Stages Built
Others of the 26 pictures to be completed
by the middle of September include these :
“Basquerie,” from Eleanor Mercein’s novel ;
“Burden of the Blonde,” from the short story
by Stephen Morehouse Avery; “The Last of
the Duanes,” featuring George O’Brien in an-
other outdoor picture ; an untitled story of the
Northwest Mounted Police; “On Your Back,”
featuring Irene Rich ; “The Painted Lady,”
“The Princess and the Plumber,” from the
Saturday Evening Post story by Alice Duer
Miller; “The Sea Wolf,” to feature Milton
Sills ; “See America First.” to star Will
Rogers, and “The Yellow Ticket.”
Two new sound stages are being built at
Fox Movietone City in furtherance of these
plans.
The complete Spanish version, in dialog and
song, of “One Mad Kiss,” starring Don Jose
Mojica, will be directed by James Tinling. The
English picture was made by Marcel Silver.
Plan $3,500,000 Theatre
For Downtown Milwaukee
(Special to the Herald-World)
MILWAUKEE, WIS., April 15.— Erec-
tion of another theatre and office building
in downtown section of this city is planned
by the Henry Uihlein Realty Co., and as-
sociates. The proposed structure would
cost $3,500,000 and be erected on the south-
west corner of Sixth street and Wisconsin
avenue. If the deal is completed this in-
tersection will have three theatres, as the
RKO Palace-Orpheum already occupies
one corner and Fox’s Wisconsin theatre
another.
T wo Civic Organizations
Deny Any Money Offers
In MPPDA Corporation
(Special to the Herald-World)
NEW YORK, April 15.— In a statement by
Mrs. Thomas A. McGoldbrick, chairman of
the Motion Picture Bureau of the Interna-
tional Federation of Catholic Alumnae, it is
mentioned that at no time during the society’s
collaboration with the Will Hays organiza-
tion, have they ever received “a dollar of
remuneration from the motion picture indus-
try or the Hays office, and what is more im-
portant still, we have never been offered a
penny from anyone connected with the
motion pictures.”
The Russell Sage Foundation merely re-
capitulates the foregoing statement by saying
that “we resent these implications and wish
to state publicly that no monetary compensa-
tion whatever has come to us or to our
organization as a result of our cooperation
with the motion picture industry, nor has
money been offered or sought.”
Louisville Box Offices
Reap Harvest in April
(Special to the Herald-Woild)
LOUISVILLE, April 15. — Excellent weather
in Louisville since the start of April, has re-
sulted in very excellent attendances at the local
picture theatres. Again there has been little
or no other diversion, as the parks are not
open yet, and there are no stage attractions to
interfere in any way with pictures. The spring
is always a good season, but exhibitors report
especially good business at this time. Even
suburban houses are being surrounded by long
lines of automobiles in the evenings.
Fire Sweeps N.S. House;
Causes $75,000 Damages
(Special to the Herald-World)
MIDDLETON, N. S„ April 15.— The in-
terior of the Armour Theatre was swept
by fire during the early morning hours, tbe
loss being estimated at $75,000. One fire-
man was seriously injured. The Armour
was a silent house.
Files Suit to Restrain
Opposition House from
Playing Universal Film
(Special lo the Herald-World)
BALTIMORE, April 15. — The Wilson
Amusement Company, operating the Rivoli,
has filed an injunction suit in circuit court
against the James L. Kernan Company,
operating the Auditorium, and several other
companies, to restrain the latter theatre
from showing “Captain of the Guard,” but
by posting two bonds the showing was
allowed to take place as scheduled.
Judge Walter I. Dawkins granted an in-
junction against the Auditorium and the
Rivoli was required to post a $12,000 bond.
The hearing lasted two and a half hours.
Before it closed the Auditorium was given
permission to show the picture by the post-
ing of two bonds by the Kernan company,
one for $10,000 and another for $20,000, the
first al liquidated damage bond and the
other to stay the action of the suit.
It was claimed by the Rivoli that “Cap-
tain of the Guard” had never been rejected
by that theatre although a telegram, re-
ceived from the distributors stated that be-
fore “Captain) of the Guard” had been
offered the Auditorium, the Rivoli had re-
jected it. Under the title of “La Marseil-
laise” the picture had been advertised in the
Rivoli lobby for a number of weeks.
Mme, Renee Chemet and
Rudolph Ganz to Appear
In RC A Victor Program
(Special to the Herald-World)
CAMDEN, N. J., April 15. — Mme. Renee
Chemet, noted violinist, and Rudolph Ganz,
famous pianist and orchestra conductor, will
be heard during the RCA Victor hour on
Thursday evening, April 24, in a program
broadcast over the NBC network. The pro-
gram is as follows :
“Oberon,” overture, by Weber. Victor orchestra,
Nathaniel Shilkret conducting; “Violin concerto,” by
Vivaldi, Mme. Chemet; “Russian Dance,” by Tschai-
kowsky, orchestra; “Valse” and “Liebestraum,”
Chopin and Liszt respectively, Rudolph Ganz; “Petite
Suite (Ballet),” Debussy, orchestra; “Norwegian
Dance,” Grieg, orchestra; “Pale Moon,” Logan,
“Dancing Doll,” Poldini, Mme. Chemet; “Hungarian
Fantasie,” Liszt, Mr. Ganz; “Gypsy Love Song,” Her-
bert, Mme. Chemet; “Murmering Zephyrs,” Jensen-
Niemann, Mr. Ganz; “S’Kommt Ein Vogel Geflogen,”
Rosenkranz, orchestra.
Talking Films Popular
In Manila with Patron
But Problem to Exhibitor
The coming of the talking picture to Manila
has found favor with the theatre goer, but not
with the exhibitor, says writer in the Chicago
Daily News, due to the fact that the lack of
transients lessens the stay of a picture, never
calling for a second run ; the price must be
kept down, for if it goes above fifty cents
the public stays away, thus Manila’s best thea-
tres can charge little more than the neighbor-
hood houses in the United States. The pro-
ducers demand as high as 70 per cent gross
when they let the pictures be shown on the
royalty basis.
The longest run of any talking picture shown
in Manila to date was “Broadway Melody,”
which ran for nineteen days.
Paramount Broadcast
Heard Over 61 Stations
(Special to the Herald-World)
NEW YORK, April 15.— Marlene Die-
trich, stage and screen star brought to this
country by Paramount, had her first in-
troduction to the American public over the
air last Saturday night in a broadcast over
the _ Columbia system which included 61
stations, the biggest hookup ever under-
taken by a commercial system.
Cool Headed Usher Helps 300 Children
From Fire Which Destroys Eastern House
( Special to the Herald-World)
WOBURN , MASS., April 15. — The courage and cool headedness of Jerome
Lynch, 17 years old, usher at the Strand theatre here, saved 300 children from a £re
which swept the house the other day. Fifteen persons were slightly cut or burned.
EXHIBITORS HERALD-WORLD
41
April 19, 1930
1
Lucille Gleason Made
Associate Producer
Of Columbia Films
NEW YORK, April 15.— Lucille Webster
Gleason has been signed by Columbia Pic-
tures as associate producer. Matt Moore
will forsake the make-up box to sign with
Columbia as director., James Wittaker,
Jack Bechdolt, Joseph Lilly and Edgar
Waite have been added to the West Coast
scenario staff.
“104 Money Makers ” Gives
Opinions of Millions on
Films, Says Screen Book
In commenting on the best pictures of 1929,
B. A. Mackinon, publisher of the Screen Book
Magazine, says, in regard to the pictures
chosen for the list: “Some editors consider
the picture from the viewpoint of artistic suc-
cess. Some prefer comedies. Others prefer
sentimental love stories. Others prefer war
stories, mystery plays, etc.
“The Exhibitors Herald- World, a trade
paper for motion picture theatre owners, pre-
sents another kind of list. They show the
1104 largest money-making pictures of 1929.
These are the pictures which were the great-
est box-office successes. They reflect the
opinion of the millions who attended motion
picture theatres during the past year.”
Warner Expansion Is
Going Strong; Dipsonfs
Circuit of 14 Is Annexed
(Special to the Herald-World)
NEW YORK, April 15.— The Warner thea-
tre circuit has acquired the Dipson circuit,
consisting of fourteen houses and located in
New York, Ohio and West Virginia. Also,
50 per cent of the interest in the Speir Plaza
theatre in Philadelphia has been purchased,
giving Warners complete control as they
already owned the other 50 per cent.
Two New Jersey sites have been purchased
for theatres, one in Hackensack, the other in
Perth Amboy. A twelve-story office and thea-
tre building has been started in Milwaukee by
Warner Brothers.
Ford to Put in Theatre
On Plantation to Keep
His Workers Contented
(Special to the Herald-World)
BELEM, PARA, BRAZIL, April 15.— To
remedy the situation caused by his laborers
running away after receiving their month’s pay
I to enjoy the amusements of the city, Henry
Ford is planning a picture theatre and club
houses to be built in Boa Vista, the com-
munity which is being developed for his rub-
ber plantation.
Reopen Two Theatres for
Sunday After Six Months
(Special to the Herald-World)
IRONTON, OHIO, April 15.— The two
Ironton picture theatres, the Marlowe and
Lyric were opened last Sunday after being
closed down for six months because of the
arrest of the managers. No arrests were
made and the two theatres were crowded
at every performance. Joseph Sterni is
owner of both theatres. Judge Jones in
the court of Common pleas had imposed
heavy sentences when the managers were
arrested about six months ago.
“No Squawking,” He Advertises;
And Makes Silent House Pay Big
“Do You Want to Rest Your Nerves?” Montreal Exhibitor Asks
Public — Bills “Perfect Music” as Feature of Theatre —
And He Charges Almost as Much as Wired
[By Special Correspondent to the Herald-World]
MONTREAL, April 15. — Considerable attention is being paid to the suc-
cess of the Roxy theatre, a recently remodelled downtown house, as the
acknowledged home of silent pictures under the management of Charles Lalu-
miere, a local veteran of the film exchanges.
Its predecessor, the Regal theatre, was experiencing a lingering existence as
a picture house for some years — with palatial theatres springing up on all sides.
Some time ago, the Regal closed and people nodded their heads, as if to say
“I told you so.” But the structure was taken in hand, remodelled, brightened
and renamed, and blossomed forth as the “Home of First Run Silent Pictures.”
A transformation has been effected, and at the expense of the big wired houses.
Manager Lalumiere advertises “Perfect
Music,” and the musical accompaniment is
provided by two musicians, a pianist and
a xylophonist. He takes a rap at the au-
diens also with direct statements.
For instance, a recent advertisement:
“Do you want an evening o^ soothing
recreation? Do you want a real rest? Do
you want to rest your nerves? No squawk-
ing! No vibrations! Come to the Roxy.”
Offers European Films, Too
Lalumiere offers European productions,
silent, of course, at frequent intervals and
counts on getting all the silent pictures he
requires. One of the latest presentations
was a German feature, “Berlin After Dark,”
with French and English titles.
Practically all attractions at the Montreal
Roxy have French and English titles be-
cause he caters to the large French popu-
lation of the city. In some respects, the
French of Montreal have not taken kindly
to the talking creations, the outstanding ex-
ception being at the Capitol theatre where
Manager Harry Dahn has specialized in
synchronized features having subtitles
which have been changed into bilingual
captions.
Same Charges as Sound Houses
Admissions at the Roxy are 25 cents for
matinees and 50 cents for evenings and all
day Saturdays, Sundays and holidays.
These prices are almost as high as those
charged at the big wired theatres on both
sides of the Roxy. The theatre is opposite
the largest department store in Montreal.
National Vaudeville Week,
MPTOA Endorsed, Opens
On April 27 with Benefits
( Special to the Herald-World)
NEW YORK, April 15. — The first day of
National Vaudeville Week will be Sunday,
April 27, when benefit performances will be
given in most theatres to help raise the mil-
lion dollars needed to carry on the work of
the National Vaudeville Sanatorium at Sar-
anac Lake.
This movement has been endorsed by the
MPTOA board of directors. Where a the-
atre is being used especially on that evening
in six day cities or towns, the proceeds are
being augmented, where possible, by the film
companies contributing two extra days use of
the film and the theatre employes giving their
services free.
Willard Robertson
Signed by Fox Films;
Former McAdoo Aid
( Special to the Herald-World )
NEW YORK, April 15.— William Robert-
son, erstwhile playwright, actor and lawyer,
at one time personal counsel for William G.
McAdoo, and now and then a sailor on the
seven seas, has been signed by Fox Films.
26,51 1 Playdates Set
New High Mark in Drive
For Sam E. Morris Month
( Special to the Herald-World)
NEW YORK, April 15. — Within one week,
the total for playdates arranged by the sales
force of Warner Brothers in their drive for
the Sam E. Morris month in May jumped
from 14,500 to 26,511, setting a new high in
playdates, and it is quite probable that last
total, which was 42,000 at the finish of the
campaign will be exceeded this year long
before the end of May.
Charles A. Reynolds Is
Now Vice President of
General Outdoor Ad. Co.
(Special to the Hcrald-Woi Id)
NEW YORK, April 15.— Charles A. Rey-
nolds, former vice president of Bancamerica-
Blair corporation, having resigned, has been
elected executive vice president in charge of
finance of the General Outdoor Advertising
company, Inc.
Bandits Kidnap Manager , Rob Safe of
$1,900 and Escape in Managers Car
(Special to the Herald-World)
SEATTLE, April 15. — The safe in the Coliseum theatre here was robbed of
$1,900 in cash by bandits who kidnapped Dave Himeloch, manager, from his home,
leaving one of the number to guard Himeloch’s wife and children, while two of
them took him to the theatre and ordered him to unlock the safe, firing a shot into
the wall to impress their point. The safe was opened, and the robbers £ed in
Himeloch’s car.
42
EXHIBITORS HERALD -WORLD April 19, 1930
Sound Wins Big Response Overseas
With Little Adverse Legislation
But While Conditions in Some Countries Were Good in 1929, Others
Showed Severe Reverses, Says C. J. North
SOUND pictures have met an enthusiastic response in foreign countries
and have enhanced the prestige of America, but the business status over-
seas has been subject to a wide range of profit and loss, says C. J. North,
chief of the motion picture division of the Bureau of Foreign and Domestic
Commerce at Washington, in a sketching of the main developments in 1929.
SEVERE reverses have been met by the
film industries of England, France,
Germany, Denmark and Poland, but in
other countries, notably Norway, condi-
tions were good. In some instances high
taxation and crop failure had their effect
upon the trade.
Little Legislation
There was little legislation affecting
American pictures, though in Italy a severe
censorship law forbade projecting dialog
films an any language except Italian, and
in Hungary a quota law of 20 to 1 resulted
in a charge to distribution. In Czecho-
slovakia a quota was drafted but it appar-
ently has been shelved for good.
Following are the highlights from vari-
ous countries based on the condition De-
cember 31. North calls attention to the
fact that statistics constantly are shifting
so that the totals of wired theatres are ob-
solete “almost before they can be pub-
lished.”
United Kingdom
There were about 980 theatres equipped
for sound, 693 of them having American
apparatus. Two hundred new theatres
added 200,000 seats. Only about 50 pictures
were produced but ten studios were sound-
equipped. The quota law had led to the
formation of a number of companies but
many of them had not been able to support
the large sums needed and there was on
hand a large stock of silent films while
exhibitors were clamoring for sound.
France
The depression in the film industry was
down to the lowest level in a decade, be-
cause of the abrupt changeover to sound,
the quota quarrel which kept out American
films for six months, and high entertain-
ment taxes.
There were 166 theatres wired for sound,
92 using American equipment. Of the 438
features distributed, 211 were from the
United States, and 25 French companies
participated in putting out only 52 pictures.
Germany
The discouraging situation was caused by
the shutting out of American sound ap-
paratus by the Tobis-Klangfilm injunction
while German production scarcely had be-
gun, exhibitors meantime refusing to wire
until a supply of film was in sight.
Wired houses totaled 223, or ten per cent
of the theatres operating daily. On the
other hand, 123 new theatres brought in
80,000 more seats. Of the 439 features dis-
tributed, 202 were German and 142 Ameri-
can; 192 silent and 90 sound pictures were
produced.
Italy
Italians, after the first enthusiasm for
talkers, missed the personal touch of the
orchestra, and many exhibitors were wait-
ing for prices to come down before wiring,
51 having been equipped, 25 with American
apparatus. Four features were produced.
Of the 806 films presented to the censor
board American pictures predominated.
There were no new theatres built.
Belgium
Business was generally satisfactory
though exhibitors complained of high taxa-
tion. Five pictures were produced, 700 films
were censored for release, 70 per cent of
them being American. Eleven theatres were
equipped for sound and two new houses
were constructed.
The Netherlands
Nearly all the theatres wanted sound
equipment to meet the demand. Two silent
pictures were made. Of the 700 distributed,
600 were American, as were nearly all of
the 80 sound films. Theatres built or re-
constructed totaled six.
Denmark
Expected increase of revenue from sound
proved unjustified, Copenhagen receipts
dropping 13 per cent in the first half over
the same period in 1928. Taxes also were
very high. The price of American sound
equipment was criticized. Two silent pic-
tures and a few one-reel sound films were
made. Of the 424 films distributed, 237
were American, and 17 of the 27 sound
pictures.
Norway
Norway had a good year with increased
attendance, but American slang pictures do
not go over. Three, silent features were
made, and of 337 films distributed, 216 were
American. No new theatres appeared but
eight installed sound.
Sweden
Talking pictures have met some criti-
cism from the press but are very popular
in general. American pictures were still in
the majority in distribution. American
sound equipment was used in almost all
cases.
Czechoslovakia
American pictures gained ground against
German competition due to sound. There
were 947 films from America, 551 from
Germany, and 25 silent features were made
in the homeland. Fourteen theatres were
equipped for sound, eight of these with
American apparatus. Fifty new houses
were opened.
Austria
Sound films were popular but the satura-
tion point in equipping houses rapidly was
nearing unless prices decreased. There
were 19 features made at home, and of the
others 236 were American and 162 from
Germany. Twenty-three theatres were
wired, 15 with American equipment. No
new housese were built.
Hungary
Four features were made in Hungary;
about 400 were censored for release, 85 per
cent American. Ninteen theatres were
wired, chiefly American equipment being
“Microscopic” Screen?
Just Slip o’ th’ Pen
(Special to the Herald-World.)
OTTAWA, April 15. — Those who
believe in signs have something in
store for them in the Ottawa locality.
One nearby exhibitor has displayed
the announcement regarding the early
installation of a “microscopic screen"
in his theatre, apparently meaning
the new type of magnascopic screen.
The proprietor of an Ottawa neigh-
borhood house has been displaying a
large sign which reads: “Home of
silent soothing pictures."
used. Sound was the big factor. No new
theatres were opened.
Switzerland
Sound was well received but the Swiss
wanted pictures in their own language.
Seven new houses were built but four
others were closed. Ten were equipped
for sound. Two features were made. Of
500 distributed, three-fourths were Amer-
ican.
Spain
Future success of sound pictures depends
upon use of the Spanish language. Eighteen
theatres were equipped for sound, Ameri-
can apparatus being favored. There were
20 films produced; 375 of the 500 distrib-
uted were American.
Portugal
The year was fairly good with increased
attendance, without the introduction of
sound before 1930. A law requires that no
foreign language be used in either film
titles or speech and this may be invoked.
Six new houses were erected but none was
equipped for sound. There were 1,059 pic-
tures, more than half of them American.
Only three Portuguese films were made.
Poland
The language barrier proved formidable,
as did sound equipment cost. Eight thea-
tres were wired. Twelve features were pro-
duced; distribution showed 1,433 American
Trims against 337 from Germany.
Finland
Despite a financial depression sound pic-
tures were given an impetus, though
attendance was less than usual. Four thea-
tres had American sound equipment. Dis-
tributed films included 478 American con-
trasted with 159 German. Thirty pictures,
mostly educational, were made. Five new
theatres were built.
Latvia
The 1928 crop failure affected the in-
dustry but the number of American pic-
tures increased to more than 50 per cent
from 38 per cent in 1928. The law requir-
ing Lettish titles may be invoked. Two
theatres were sound-equipped but no new
houses were constructed. Two dramas
were made by native producers.
Estonia
Additional houses will be equipped for
sound, only one having had it March 31,
1929, the latest date on which statistics
were available, the expense being a chief
factor. Four silent pictures were made.
Distribution showed 377 American pictures,
195 German.
Lithuania
Lithuania had no local production and of
the 500 films distributed 40 per cent were
American. The first sound was shown in
January, 1930. It was an unfavorable year
in Lithuanian business but theatre condi-
tions were good. German pictures are
strengthening their foothold.
Yugoslavia
Considerable improvement was shown
towara the end of the year when American
sound pictures were introduced. There was
no local production, and distribution figures
showed 65 per cent American. Thirteen
theatres added sound.
Greece
Luxury taxes reach 65 per cent of the
gross. No pictures of any importance were
made. Six theatres were equipped for
sound, which was the big event of the year.
Rumania
Four films were made, and of the total
distribution 300 were American against 150
German. Four theatres had sound and four
new houses were erected. There was in-
creased taxation against amusements, but
introduction of sound was the dominating
factor in the market.
April 19, 1930
EXHIBITORS HERALD-WORLD
43
Fralick Throws Bombshell Into
Meeting of Hollywood Agencies
Rumpus Starts When Smaller Agents Claim Lobby to Force Votes
For Hand-Picked Committee — Meeting Called by
Hays Office — Selznick Attacked
By DOUGLAS HODGES
HOLLYWOOD, April 15. — Freddie Fralick brought the agency commotion
to an open issue Friday night when he attacked the principles and practices
of the Selznick firm. He went on record plainly and untheatrically with the
statement to other agents that he refuses to serve on an agents’ committee with
Myron Selznick, at any time, at any place, or for any purpose.
Albert Rogell Has
Own Producing Co.;
4 Films Scheduled
(Special to the Herald-World)
HOLLYWOOD, April 15.— Albert Rogell,
prominent director, has formed his own pro-
ducing organization. The company is to be
known as Rogell Productions, Ltd., with head-
quarters at the Metropolitan Studios. A
group of Eastern capitalists are backing the
company.
Formulated plans thus far for the first year
embrace four feature talking pictures, to be
directed by Rogell. Each production is to be
made with a cast featuring wellknown names.
Rogell has completed a deal with the execu-
tives of the Tiffany Company whereby they
will release all his oroducts. Rogell precise
method of making “Mamba” and “Painted
Faces” is reported to have made a very favor-
able impression, since both pictures were di-
rected and edited within the allotted period
and under the estimated cost.
The stories scheduled for the first year’s
production program are “April Showers,”
“Rich Men’s Wives,” “Daughters of the Rich”
and “White Shoulders.”
Talmadge Singing Voice
Heard in “Yankee Don”
Judged Easy to Record
( Special to the Herald-lVorld)
HOLLYWOOD, April 15.— Richard Tal-
madge has a singing voice naturally suited to
microphone needs. This was revealed after
the first few tests of songs for “The Yankee
Don” now in production at Universal.
The company has recently returned from one
of the largest ranchos in Mexico where many
of the outdoor scenes were photographed.
Several hundred horses, with riders and equip-
ment, participated.
Ross Completes First
Sidney, Murray Series
(Special to the Herald-World)
HOLLYWOOD, April 15. — Nat Ross, di-
rector, has completed the first of the George
Sidney, Charlie Murray short features for
Universal. Mona Rica appears opposite the
comedians in the film which is titled “In Cold
Arizona.”
Bill Cody Makes Series
Of Six Sono W ester ns
(Special to the Herald-World)
HOLLYWOOD, April 15. — Bill Cody, for-
mer Universal and Pathe western star, will
make a series of six outdoor talking pictures
for Sono-Art. It will be his first dialog ap-
pearance. Cliff Broughton will supervise the
filming which will begin soon.
Ruggles to Direct
Ferber’s “Cimarron”
(Special to the Herald-World)
HOLLYWOOD, April 15.- — Wesley Ruggles
will begin preparations for the direction of the
Edna Ferber story “Cimarron” for R K O. He
is now cutting “Sea Bat” for M G M. “Cimar-
ron” will start in June.
The occasion for the row was a meeting of
50 Hollywood agents called by the Hays office
with the view of appointing a committee to
hear complaints of agents. First plans were
that a modus operandi should be worked out
between the agents’ committee and the pro-
ducers’ committee. Each group was to be
represented by five men.
Several small agents complained, immediate-
ly after the meeting was called to order, that
they had been lobbied by representatives of the
more influential agencies and told they would
have to vote for a committee who had been
D i -a -log
I’ve seen :
Many men in Hollywood wlio are actually in love
with their wives.
Many women in Hollyzvood who are actually in
ditto with their husbands.
Tom Mix in a dress suit.
Harold Lloyd without his spectacles.
Jack Oakie giving advice on buying bonds.
Don Edie in a cowboy hat, singing and playing a
guitar.
Colleen Moore riding a bicycle for her own amuse-
ment.
Corinne Griffith kissing her director.
Sol Wurtzel without his spectacles (but he didn't
see me).
Pete Smith in a bathing suit that was too small.
Buster Keaton smiling.
Sid Grauman getting a haircut.
A switchboard operator calling Will H. Hays
“Willie," and getting away with it— swell.
Dave Epstein’s attractive Irish unfe.
Cecil B. De Mille’s gold pieces that he always carries
in his pocket for luck.
Lila Lee cooking corned beef and cabbage.
Snow on Hollywood Boulevard.
POSTCARDS
Seville, Spain,
March 1, 1930.
“Oscar: Hope you are doing well, artistically and
bootblackingly. Cordially, Herbert Brenon.
Which explains why Oscar, the colored fellow on
the Paramount lot, is probably the most popular boot-
black east of the Alleghenies.
BLACK HATS
Thanks to someone who must have noted in this
department not long ago that I had lost my chappeau
at Bob Murphy’s Chop House, the hat has been
returned. Curiously enough, however, it had been
found at Henry’s instead of Bob’s. And the really
funny part is that it isn’t my hat.
— HODGES.
hand-picked in advance. They were answered
by a speech by John Lancaster, who insisted
they did not have to vote for anyone they did
not want to serve.
However, the contentions of the smaller
agencies were pretty well sustained when the
committee was finally announced. It consisted
of Myron Selznick, Morris Small, Eddie Silton,
Freddie Fralick and Grant Dolge. This com-
mittee was appointed more or less under pres-
sure, as influential members of it announced
that Fred Beetson had delivered an ultimatum
that, unless members were appointed whom he
considered representative of the agents as a
whole, he himself would appoint one with
whom to confer.
It became apparent, however, that this com-
mittee would not function harmoniously when
Fralick exploded. His complaint is readily
understandable in view of Fralick’s claim that
the Selznick-Joyce office, in wooing Standard
Directory employees away from Fralick for
their new casting directory project has been
unethical.
It is also apparent that the great majority
of the agents, excluding the Small organiza-
tion, resent the alleged tactics of Selznick in
attempting to dominate the negotiations with
the producers. They impute the present crisis
solely to Myron Selznick, Lewis J. Selznick,
his father, and Gustave Blum, their lawyer.
They regard Frank Joyce as a minor figure.
Joyce’s single gesture at the meeting was a
motion that the committee should be governed
by a rule of unanimity providing that an ob-
jection from any person on the committee to
any measure would prevent the committee
from acting on the measure. Aside from Selz-
nick and Joyce few voted in favor of the
motion.
In all the voting this trio insisted on having
three ballots although they were actually all
members of one firm. Their explanation was
that they hold three agency licenses and there-
fore are admitted to agency affairs as three
separate firms. The point was of little con-
sequence because almost all the action at the
meeting found them in the minority.
Alternates named are David Thompson, Leo
Morrison, Fred Robinson, Ben Englander and
Colonel Jacobs. Thompson will likelv take
Fralick’s place in the event the latter sticks by
his resignation.
Rob N . C. House of $75
(Special to the Herald-World)
GREENSBORO, N. C„ April 15— Yegg-
men entered the office of the Revolution the-
atre, located in a mill village near here,
battered a hole in the safe and escaped
with approximately $75 in cash.
44
EXHIBITORS HERALD-WORLD
April 19, 1930
$17,000,000 FN Budget for
40 Films; Chaney Talker On
Universal Program $12,000,000 — Five Films at Warners — Mel
Brown Starts “Tommy” — U A to Do
“Resurrection”
(Special to the Herald-World)
HOLLYWOOD, April 15. — First National’s Burbank plant will make 40
pictures on the 1930-31 program at an expenditure of $17,000,000. Ten of these
will be Technicolor specials.
Lon Chaney started his first talking picture at M G M. Jack Conway is
directing. Chaney uses the voices of a circus barker, ventriloquist, ventrilo-
quist’s dummy, feminine voice and an imitation of a parrot. Lila Lee has the
featured feminine role.
Universal’s production budget will be $12,-
000,000 for 20 films. This expenditure was
formerly spread over 50 films.
Five pictures are in filming at Warner
Brothers and five more will start within the
next few weeks. Six pictures have been com-
pleted since the plant resumed operations
recently.
Mel Brown started production on R K O’s
“Tommy.” Sue Carol and Arthur Lake are
featured. Lucien Littlefield, William Collier,
Sr. and Helen Ware complete the cast.
Dolores Del Rio’s next picture will be the
sound version of Tolstoy’s “Resurrection” for
United Artists. The story treatment in dialog
form will not in any way follow the silent
version of a few years ago.
Mervyn LeRoy started filming on “Top
Speed” for First National. Joe E. Brown
and Bernice Claire are featured.
James Cruze is directing “Once a Gentle-
man” with Edward Everett Horton featured.
Lois Wilson will appear opposite.
Richard Dix will do “Square Dice” as his
next for RKO. George Archainbaud will di-
rect. The story is an original by Wallace
Smith.
Sam Wood will direct John Gilbert in “Way
for a Sailor” at M G M. Laurence Stallings
wrote the dialog and filming will begin shortly.
Owen Moore and Lew Cody are the latest
to sign for the cast of Gloria Swanson’s “What
a Widow.” Allan Dwan is directing the film
which is in its third week of production.
John Miljan will play the menace next in
M G M’s “Blushing Brides." Harry Beaumont
is directing the film which is a sequel to
“Dancing Daughters.” Anita Page, Joan
Crawford and Dorothy Sebastian are featured.
Bess Meredvth wrote the original.
Fashions News will feature Lila Lee, Patsv
Ruth Miller, Teanette Loff, Merna Kennedv
and _ Myrna Loy in the April release of
coming styles.
Winnie Lightner will make “The Life of the
Party” as her next for Warners. The direc-
tor has not been assigned.
Percy Marmont arrived here this week. Dur-
ing his stay in London he made several dialog
films.
Victor Schertzinger is directing George
Bancroft in “The Caveman” for Paramount.
Doris Kenyon has signed for the feminine
lead.
Metropolitan Special
Effects Department Is
Serving Many Features
(Special to the Herald-World)
HOLLYWOOD, April 15. — Metropolitan
Sound Studios is serving many feature pro-
ductions with its special effects deoartment.
Howard A. Anderson, for a long time asso-
ciated with Thomas H. Ince. Cecil B. De
Mille and Pathe Studios, specializing in optical
printing effects and miniature shots, has been
named head of this department in Metro-
politan.
The studio’s special effects were used in
United Artists “Condemned”; Columbia’s
“Ladies of Leisure”; Tiffany’s “Party Girl,”
and Sono Art-World Wide’s “Blaze o’ Glory.”
Additional Studio Space at
Darmour-R K O Location
( Special to the Herald-World)
HOLLYWOOD, April 15.— The exten-
sive additions planned for the Darmour-
RKO plant of Santa Monica and Van
Ness, Hollywood will make it one of the
most elaborate and completely equipped
studios in the film center. The new ar-
rangements will make it possible for ten
companies to work at the same time.
McCarey’s Own Cast in
King Original for Fox
( Special to the Herald-World)
HOLLYWOOD, April 15.— Leo McCarey
has selected his own cast for an original story
by Bradley King soon to begin at Fox. Mc-
Carey recently completed “Let’s Go Native”
for Paramount.
Second Lloyd Talker
“Feet First 99 Begins
( Special to the Herild-IVorld)
HOLLYWOOD, April 15.— Harold
Lloyd has started production on his second
talking picture titled “Feet First.” Clyde
Bruckman is directing. Lloyd’s role is that
of a shoe clerk.
Fox West Coast Theatres
Opens Another in Tucson
(Special to the Herald-World)
NEW YORK, April 15.— Another theatre
has been added to the chain of Fox West
Coast Theatres. This time in Tucson, Ari-
zona. The new house was dedicated April 11.
Harold B. Franklin attended the ceremonies.
Wallace Smith Writes
First RKO Dix Drama
(Special to the Herald-World)
HOLLYWOOD, April 15. — Wallace Smith
has written an original storv “Square Dice”
for Richard Dix. George Archainbaud will
direct for RKO. It is the first drama that
Dix has appeared in for that studio.
Wyler Renews U Contract
( Special to the Herald-World)
NEW YORK, April 15.— William Wyler,
director for Universal, has renewed his con-
tract with that company. He is now engaged
in directing “The Storm.”
Maynard Travelogue of Fiji Islands
HOLLYWOOD. — Ken Maynard will make a two
months’ trip to the Fiji Islands. H° intends making
a two-reel travelogue of his trip. His wife and Ted
McCord, cameraman, will accompany him.
NEW CONTRACTS
(Special to the Herald-World)
HOLLYWOOD, April 15. — Edith Ellis.
“White Collars” author. M G M. Long term.
A
Tom Reed. Option taken. Universal. Screen
treatment. Dialog.
Barbara Kent. Universal. Re-newed.
A
Charles Kaley. Juvenile lead. Pathe. “Red
Heads."
A
Robert Woolsey. RKO. Long term.
A
Russell Gleason. Male lead. Columbia’s
“Sisters." Sally O’Neil.
Lucille Gleason. Supervisor. Columbia’s
“Sisters.”
Hilda Vaughn. One film. Paramount’s
“Manslaughter.”
A
George Rosener, Wilson Collison. Warners
writing staff.
A
Marion Shilling. Long term. Paramount.
“Facing the Law.”
A
James Whitaker, Jack Bechtold, Joe Lilley,
Edgar Waite. Writers. Columbia. Long
terms.
A
Frank Campeau, Al Hill, Barton Hepburn.
One film. Warner’s “Come Easy"
A
Geoffrey McDonnell, Arthur Metcalf. Cast.
Warner’s “Sweet Kitty Bellairs.” One picture.
▲
Leon Errol. Long term. Paramount. Com-
edies.
A
Sam Wood. M G M. Re-newed. Long term.
Director.
A
Conrad Nagel. William Farnum, Ullrich
Haupt, Hobart Bosworth, E. Alyn Warren,
Allison Skipworth, Edgar Norton, Edwin Max-
well. Tom Ricketts, Peter Gawthorne, Blanche
Frederici, Bertram Marbaugh, Cissy Fitzgerald.
Maude Truex. Cast. Norma Talmadge.
United Artists. “Flame of the Flesh.” Oliver
Marsh. Cameraman. One film.
A
Claire McDowell. M G M. “The Big
House.” One picture.
A
Dorothy Mathews, Emerson Treacy, Gert-
rude Short. “Once a Gentleman,” James
Cruze.
A
Ted Healy, Freddy Sanborn, Larrv Finn,
Shep Howard, Harry Howard, Gus Howard,
Robert Burns, John Swor, Humphrey Bogart,
Nat Pendleton, Charles Winninger, Henry
Victor, Frances McCoy. Mitchell Harris,
Dorothy Jacobson, Irene Dav, Elizabeth Keat-
ing, Helen Keating. Althea Henley, Ruth War-
ren, Leslie May. Term contracts. Fox.
Bob Armstrong. “The Railroad Man.” Pathe.
One picture.
A
Alan Roscoe. Featured role. RKO. “Fall
Guy.”
Edivard Everett Horton. Pathe’s “Holiday”
A
Martin Brown. Paramount. Writing staff.
A
Eleanor Hunt. Lead. “Whoopee.” Sam
Goldwyn.
A
Edwards Davis. “Madame Satan.” M G M.
A
Maraaret Mann. “Monsieur Le Fox.”
M G M.
HACKER.
April 19, 1930
EXHIBITORS HERALD-WORLD
45
“Devil’s Parade” Most Ambitious
Of the New Vitaphone Varieties
Jack Norworth and Lew Fields Also Recording for Warner Bros.
At Eastern Plant — Paramount Completes “Queen
High” — Starts Oakie Picture Soon
By DOUGLAS FOX
NEW YORK, April 15. — -“The Devil’s Parade,” a one-reel musical revue set
in Hades and one of the most ambitious things of its kind yet attempted is,
they tell me, a hot number and well up on the list of Vitaphone Varieties in
current production. They turn out their shorts so fast at the Flatbush studio
that it is hard to tell where one begins and the other ends. In the “Devil’s
Parade” are Sidney Toler, as Satan ; Joan Blondell, Gerald Oliver Smith, Harry
Clarke, Blanche Bow, Jessie Busley and Eddie Green, plus a chorus of twenty
from “Fifty Million Frenchmen,” and dance direction by Georgie Hale.
So Happy Days
Are Here Again
( Special to the Herald-lVorld )
CINCINNATI, OHIO, April 15.—
The following incident goes to prove
the cooperative spirit which exists
between local managers.
“I see that you will have The
Locked Door Saturday,” said Roy
Beattie, manager of the Palace to
Dan McNatt, manager of Keith’s,
“ but don’t worry,” he added, “I am
sure that I can open it with one of
The Seven Keys to Baldpate, which I
am playing all week."
Exhibitors in Indiana
Trying Their Best to
Oust Daylight Saving
( Special to the Henld-World)
SOUTH BEND, IND., April 15. — Opposing
the adoption of daylight saving, the manage-
ment of fourteen local theatres here have ad-
dressed letters to the members of the city
council, urging them to refrain from the
adoption of “fast time,” which the theatre
owners say wreaks more havoc with them
than an epidemic.
In Goshen, Ind., a public hearing will be
held on April 21 in the council chambers.
The voters last year expressed the opinion
that Goshen should follow the lead set by the
neighboring cities.
$800,000 for Valentino;
Claims Take $551,346
( Special to the Herald-World)
LOS ANGELES, April 15. — A report by
George Ullman, administrator of Rudolph
Valentino’s estate, filed by him here, showed
the estate to be originally $800,000. Total
claims were $551,346. Nearly one-third of that
was covered by Ullman in advancing cash to
the three heirs of Valentino, and sums paid
for legal and other services.
Directors Fired Upon;
Mistaken for Bootleggers
( Special to the Herald-lVorld)
HOLLYWOOD, April 15. — Ernst Lubitsch
and Lothar Mendes were fired upon while driv-
ing in their automobile and narrowly escaped
death when one rifle bullet shattered the wind-
shield. Police believe they were taken for
hijackers by a passing wine truck.
Katherine De Mille to
Play in u Madam Satan 99
( Special to the Herald-World)
NEW YORK, April 15. — Katherine De
Mille, daughter of Cecil B. DeMille, will be in
the forthcoming M-G-M production “Madam
Satan.”
Feed 9 Em and Sign 9 Em
( Special to the Herald-World)
CINCINNATI, OHIO, April 15.— Visi-
tors to Film Building here need never go
hungry. Reason? Lou Schnitzer, owner
Washington theatre here and Mannie Gott-
lieb, local Universal manager, have opened
a very ultra restaurant in the aforesaid
structure.
U Buys <(Saint Johnson99
( Special to the Herald-World)
NEW YORK, April 15. — Universal has
purchased the picture rights to W. R. Bur-
nett’s forthcoming novel entitled “Saint
Johnson,” and will picturize it as an out-
door epic. The novel will not be published
until the Fall.
This “Fifty Million Frenchmen” piece,
backed by the Warners, is proving very fiseful
to that company since the picture people are
not only making money on the play but are
borrowing the chorus and occasionally the
principals, left and right, whenever they like,
to use to good effect in their Vitaphone Vari-
eties.
Walton Butterfield and Burnett Hershey,
writers, have been added to the constantly in-
creasing staff of the Brooklyn studios. It has
not yet been computed how many stories these
literary men turn out per minute but the pace
must be pretty fast to keep up with the never
ceasing cameras.
The Norworths have turned out “The
Nagger,” a comedy of married life. Tack Nor-
worth played opposite Tex Guinan in “Queen
of the Night Clubs.” Harry Conley has had
his group of comedians make “Slick as Ever”
for Vitaphone. Lew Fields is back in the
East and recording his famous dialect “In
the Good Old Summer Time,” a sketch of his
own composition. With him are Olive Shea,
Helen Goodhue, Joseph Allentown, A1 Wil-
liams, Charles Mack and a whale of a lot of
extras.
Names of recent Vitaphone Varieties are
“Modern Business,” storv of a store penped
up with the spirit of the jazz age; “Her Rela-
tives,” domestic comedy; “No Questions
Asked,” a farce, and “Bridal Night,” a one
reel scare comedy in which the newlyweds
take refuge in a haunted house.
If fate is kind and conditions permit of it
Paramount will wash un on “Queen High,”
under the direction of Fred Newmeyer, to-
morrow. Then things will be silent for a few
days pending the start of “The Sap from
Syracuse” with Tack Oakie. which is scheduled
to be in work by the 22nd of this month. A
week or 10 days later the four Marx Broth-
ers will probably begin on “Animal Crackers.”
Oscar Straus Contract
To M G M Made Exclusive
( Special to the Herald-World)
NEW YORK, April 15.— Oscar Straus,
famous Viennese composer, has been signed
exclusively by Metro-Goldwyn-Mayer for
work at the M-G-M studios. Among the
composer’s best known works are “The Waltz
Dream” and “The Chocolate Soldier.”
Matzenauer, Opera Star,
T o Center on T alking Films
( Special to the Herald-World)
HOLLYWOOD, April 15. — Mme. Mar-
garelta Matzenauer, opera star, nlans to make
her home in Hollywood, and pursue her
musical career in the sound films.
M G M Buys Norris9 Story
(Shccial to the Herald-World)
NEW YORK, April 15— Metro-Goldwyn-
Mayer has acquired film rights to Kathleen
Norris’s story, “The Passion Flower.” It is
expected that this story will be added to the
M-G-M production schedule for the current
year.
Fined $5 for Operating
Projector Without Permit
(Special to the Herald-World)
BALTIMORE, April 15. — Charged with
operating a picture projector without a
license, Major William D. Tipton, com-
mander of the Maryland National Guard
Air Service, was fined $5 and costs by
Magistrate J. Edward Yursik, in the Cen-
tral Police Court, Baltimore, April 4. The
complaint was made against Major Tipton
by William H. Miller, member of the State
Board of Examiners of Motion Picture
Operators. That a home motion picture
outfit had been used was maintained by
Major Tipton, when the showing given at
the offices of the Curtiss-Wright Company,
Baltimore, was private.
Educational Film Group
Has Meeting in Algeria
(Special from Department of Commerce)
WASHINGTON, April 15.— During the
festivities organized to commemorate the hun-
dredth anniversary of Algeria as a French
colony, an international educational film con-
gress is being held here, having begun April
13, and is to end April 27. Exhibitions of film
projection apparatus, cameras, lectures and
films on health, etc., are being held. The aim
of the congress is to promote the idea or
motion pictures as a means of tuition. The
International Film Institute of Rome is co-
operating.
New Device Uses Light
To Control Machinery
(Special to the Herald-World)
SCHENECTADY, N. Y„ April 15.— The
photo-electric relay, a new device announced
by the General Electric Company, in addi-
tion to its standard line of equipment, inter-
rupts a beam of light and by means of this
controls the operation of industrial machinery
and other devices.
Children Quieted by
Adults During Blaze
(Special to the Herald-World)
NELSONVILLE, OHIO, April 15.— Three
hundred patrons, mostly children attending
Saturday’s matinee, were in the Pastime thea-
tre when fire broke out in the projection room.
Adults quieted the youngsters.
Another Magnascreen
The Piccadilly theatre, Chicago, has been
equipped with Magnascreen.
46
EXHIBITORS HERALD-WORLD
April 19, 1930
STORY
DIRECTOR CHIEF BRAND
PLAYERS NAME
STARTING
DATE
Columbia Studios
“Sisters”
James Flood Sally O’Neil
Molly O'Day
Russell Gleason
April 6
“Temptation”
E. Macon Hopper Lawrence Gray
Dorothy Sebastian
April 9
Educational Studios
“Once a
Gentleman”
James Cruze Eddie Horton Cruze Prods.
Lois Wilson
King Baggot
April 1
First National Studios
“Top Speed”
Mervyn LeRoy Joe E. Brown
Bernice Claire
April 1
“Girl of the
Golden West”
John Francis Ann Harding
Dillon Ben Hendricks
Johnny Walker
James Rennie
Mar. 18
“Devil’s
Playground”
William Billie Dove
Beaudine Sidney Blackmer
Mar. 24
“Right of Way"
’ Frank Lloyd Conrad Nagel
Loretta Young
Fred Kohler
Mar. 17
“Dawn Patrol”
Howard Hawks Richard Barthelmees
Doug Fairbanks, Jr.
Neil Hamilton
Feb. 28
STORY
DIRECTOR CHIEF BRAND
PLAYERS NAME
STARTING
DATE
Paramount Studios
“Border Legion”
Edwin Knopf All star cast
Otto Brower
Mar. 7
“True to the
Navy”
Frank Tuttle Clara Bow
Mar. 4
“Shadow of the
Law”
Louis Gasnier William Powell
April 4
Pathe Studios
“Beyond Victory’
John Robertson Bill Boyd
Bob Armstrong
Zasu Pitts
April 7
R K 0 Studios
“Dixiana”
“Hawk Island”
Luther Reed All 6tar cact
Geo. B. Seitz Betty Compson
Lowell Sherman
Ray Hatton
June Clyde
Mar. 4
Mar. 13
Roach Studios
OPENING SOON
Fox Studios
“Common Clay”
Victor Fleming
Constance Bennett
Matty Kemp
Lew Ayres
Mar. 25
"A Well
Dressed Man”
William K.
Howard
Edmund Lowe
Marguerite Churchill
Mar. 31
Metropolitan Studios
“Reno”
George Crone
Ruth Roland Sono Art
Kenneth Thomson
Montague Love
April 1
Metro-Goldwyn-Mayer Studios
‘Billy the Kid”
King Vidor
John Mack Brown
Wallace Beery
Lucille Powers
April 1
‘Unholy Three”
Jack Conway
Lon Chaney
Lila Lee
April 9
‘Easy Going”
Fred Niblo
Bill Haines
Polly Moran
Katherine Moylan
Mar. 19
‘Romance”
Clarence Brown
Greta Garbo
Mar. 16
‘Madame Satan”
' Cecil DeMille
Reginald Denny
Kay Johnson
Mar. 4
‘Blushing
Brides”
Harry Beaumont
Anita Page
J oan Crawford
Dorothy Sebastian
John Miljan
April 9
‘Monsieur
Le Fox”
Hal Roach
AH star cast
Mar. 31
Tiffany Studios
PREPARING
United Artists Studios
“Whoopee”
Thornton
Freeland
Eddie Cantor
Ethel Shutta
Apr. 7
“Abraham
Lincoln”
D. W. Griffith
All star cast
Mar. 4
Universal Studios
-
“The Yankee
Don”
Noel Mason
Lupita Towers Richard
Richard Talmadge Talmadge Prods.
“Spurs”
Reeves Eason
Hoot Gibson
Helen Wright
Apr. 4
UNTITLED
Nat Ross
George Sidney
Charley Murray
Apr. 6
Warner Brothers Studios
“Moby Dick”
Lloyd Bacon
John Barrymore
Mar. 17
“See Naples
and Die”
Archie Mayo
Charles King
Mar. 21
“Sweet Kitty
A1 Green
All star cast
Mar. 17
Belaires”
April 19, 1930
EXHIBITORS HERALD-WORLD
47
Moline, 111.
DEAR HERALD-WORLD:
After driving the jungles of Washington, Oregon, California, Ari-
zona and New Mexico, we are back again in the old Sucker state.
From all indications we are not going to be nearly so popular as was
Abe Lincoln and U. S. Grant, but of course they were native sons.
Speaking of “native sons”: Out in California they give a premium
for native sons. But they don’t give many, for most of their native
sons came from Iowa and Nebraska and they can’t get back. We like
California because of Long Beach, her lovely prunes and Will Rogers
— but that wasn’t what we started out to tell you.
Wliile we were in Des Moines last week we saw “HONEY" at the
Des Moines theatre. This is a Paramount picture with a notable cast,
including Nancy Carroll, Stanley Smith, Skeets Gallagher, Lillian
Roth, Metzie Green, Harry Green, Zasu Pitts, Jobyna Rowland and
Charles Sellon, and we think you will agree that that is some cast.
How this picture will be received in the cities, we wouldn’t under-
take to say, but out in the rural communities like Des Moines and
Neligh, we believe it will go strong. There is this, however, that we
didn’t like about the picture. Nancy Carroll can’t sing. Whoever told
her she could ought to go back and have another long conversation
with her. People who claim to know have had us listed as a fairly
good bullfrog warbler, but if Nancy can sing, then we are an Oriole
and a Nightingale combined. It seems too bad for as good an actress
as she to be loaded down with something she can’t do.
If Jobyna Rowland hadn’t stressed her part quite so strongly we
would have thought better of it. She seemed to overplay the part, but
maybe that’s because we don’t know anything about it. Then again, if
Zasu Pitts don’t stop playing goofy parts so doggone goofy, we are
afraid we will come to think she is really goofy herself, and we know
she isn’t, for she always suits us to a p.d.q. But, listen now, and we
want to get this straight: When you see this picture, if you don’t say
that little Metzie Green grabs the bit in her mouth and runs away
with the whole show, then it’s because your Aunt Hanner never had
any children of her own in her whole life.
We haven’t any stars on this typewriter. If we had we’d run in
about two for this one. But we don’t believe in this “star” stuff
anyhow.
Barring the singing, which wasn’t much, we would say that this
picture ought to satisfy any audience that has 50 cents to spend for
entertainment.
The Paramount manager invited us to a screening of “YOUNG
EAGLES,” with Jean Arthur, Charles Rogers and Paul Lukas. This is
another of those wartime airplane pictures of which we have had a
whole lot, and it runs “FLIGHT” and “WINGS” a close second, if
indeed it doesn’t beat them to the pole. There is enough love stuff
in it to satisfy the girls and enough thrills to satisfy the boys, and the
fact that the Stars and Stripes triumphs in the end ought to make the
old vets sit up and hurrah for the American Eagle. Everybody likes
Jean Arthur — there’s no durn sense or reason why they shouldn’t.
And, girls, you know “Buddy,” so there is no call for any further
comment on him. And if the other stars out in Hollywood don't flop
until Paul Lukas does, they will be a long time on the screen. If
your audience doesn’t like this one, then it’s no use. Try ’em on
Limburger cheese.
* * *
About the best investment we know of is S3 invested in a subscrip-
tion to the HERALD-WORLD. It satisfies that thirst for knowledge
that can be satisfied in no other way. This isn't an advertisement, it’s
just a little good, hard horse sense, and a great bulk of the exhibitors
over the country are not larking in that regard, as is evidenced
wherever we go.
* * *
A letter has just reached us from Eva Thatcher from Hollywood.
But maybe you don’t know who Eva Thatcher is! Eva is the lady who
suggested “April Shower” as a name for our car, which name has been
officially adopted, giving Eva the prize.
When we were out there we met Eva in the Educational studio and
she said to us, “Papa, if you weren’t so old I'd kiss you right here
before all these folks.” We have heard that remark so many times
that it wasn’t much of a surprise, so we said to her, “Well, don’t let a
little matter of age stand in the way of performing a duty that you
have neglected altogether too long, and don’t forget that you are no
spring chicken yourself.”
Eva used to play our theatre in Neligh when the leading man
“doubled in brass” and the leading lady put on her stage regalia
before leaving the hotel. That was back in the good old days and Eva
still remembered us.
According to her letter she seems to be a little peeved at Doug
Hodges for not giving her a “break” in the HERALD-WORLD. We
don’t blame her. That guy never did give anybody a break. We were
out there for eight weeks and every time we wanted to go and call on
some of the ladies, that gvhookus would throw a monkey-wrench in
the transmission. That’s the kind of a cuss he is.
* * *
About the biggest piece of nonsense we know of is for a committee
from all over the United States to go clear to New York and wrangle
for two weeks over the formation of a uniform contract. It looks like
the primary departments of our public schools have been neglecting
their duty.
* * :jc
We were going to take up the question of prohibition at this session
but you will have to excuse us. We are all out of that this evening.
But we have some nice corned beef and cabbage and liver and onions,
if that will do.
When will they muzzle their orchestras while there is dialog on the
screen? How long will it be until the public is fed up on girl shows?
When will we have another real talking drama with the high kicking
eliminated? Why do they continue to show infractions of a constitu-
tional provision by exhibiting drunken brawls on the screen?
Why doesn’t Longaker at Alexandria, Minn., stop telling those big
fish stories? When will a lot of exhibitors learn that a contract is a
contract?
When will they go back to arbitration boards? Why does A1
Christie let his airedale sleep on the dining room table? When will
they again adopt the “deposit system,” and who will stand for it if
they do?
Why does Eagle Eye Joe get out on Michigan avenue and block
traffic with his new Ford? Why doesn’t Thelma Todd write us a
pink note?
When will Tay Garnett take another bath? Why don’t they put Will
Rogers, Louise Fazenda, Marie Dressier, Polly Moran and Eddie
Cantor in an eight-reel comedy? When will Hodges learn that the
lobby of the Ambassador hotel isn’t a storage garage for his car?
When will Andy Anderson siphon off another batch? With all that
snow piled up ahead of us, when will we get over into Michigan?
When will we stop this damnonsense? Why don’t somebody say
something? Now, you can order some huckleberry pie if you wish.
We are going to have lunch ourself.
J. C. JENKINS,
The HERALD- WORLD Man.
P. S.— The HERALD-WORLD covers THE field LIKE an April
shower.
45
EXHIBITORS HERALD-WORLD
April 19, 1930
w
SERVICE ON PICTURES
JOURNEY S END
PROOF OF FILM GREATNESS! Produced
and distributed by Tiffany. Directed by James
Whale. From the stage play by R. C. Sheriff.
Adapted by Joseph Moncure March. Photo-
graphed by Benjamin Kline. Cast: Colin Clive ,
Anthony Bushnell, Ian MacLaren y David Man-
ners, Billie Sevan , Charles Gerard , Robert
A’Dair, Thomas Whitely , Jack Oitcairn and
Warner Klinger.
Seen by PETER VISCHER in New York
I HAVE never seen more pointed proof of
the greatness of motion pictures than the film
made by Tiffany of “Journey’s End.” This
picturization of the most famous of all war
plays, just brought to New York, is a great
achievement, something of which not merely
Tiffany but as well the entire industry ought to
be inordinately proud.
The story of “Journey's End,” those short
bitter hours in the dugout of an English com-
pany face to face with German guns and in-
evitable disaster, is far too well known to
permit retelling. The play has been running
in New York for more than a year, in London,
Berlin, Paris — every country on the face of the
earth. By its simple retelling of what hap-
pened in those few fateful hours to a handful
of average men, men you and I might know, it
is a terrific arraignment of war.
“Journey’s End” has invariably been played
on the stage with such beautiful simplicity that
nine out of 10 critics found it incumbent on
themselves to say that the story would be
ruined in the movies. The British were par-
ticularly bitter when they heard that “Journey’s
End” was to be made in Hollywood, for they
felt certain that the play would be dressed up,
that women would be introduced, that gigantic
war scenes would be injected, that a so-called
“happy ending” would be tacked on. It did
not seem possible to casual observers of pic-
tures that “Journey’s End” could be made for
the screen as unpretentiously, and therefore as
effectively, as it was done on the stage.
Tiffany has given the most effective of all
answers to these fears: a beautifully simple
picture, as perfect in its way as the play on the
stage, and, if anything, more effective. This is
far and away the finest picture Tiffany has ever
made. I might go further and say — with a
thoroughly plausible defense — that this is far
and away the best picture yet made by anybody.
I won't discuss the various points of excel-
lence, the direction, the acting of Colin Clive
and a particularly expert cast, the magnificently
timed scenes of war, the courageous ending, as
they blended to make the perfect whole. But
T do feel that exhibitors have a right to know
about that ending.
I have read in another publication that ex-
hibitors ought to judge this picture and its end-
ing for themselves, an intimation that there is
a grave element of danger involved. Frankly,
I do not think that this is fair. “Journey’s
End” could not end other than it does. Its end-
ing is fair and honest and right, not phoney or
faked or artificial, as are most of the “arty”
endings stuck onto questionable stories for an
effect.
“Journey’s End” is the real thing. You owe
it to your patrons, to yourself, and to the in-
dustry to show it.
By T. O. Service
HERO OF THE WEEK
COLIN CLIVE has given one of the outstand-
ing performances of the season in that great
Tiffany productiony “Journey’s End.”
JOURNEY’S END
NOT THE PLAY! Produced by Tiffany-Coins-
borough - Pearson - W/elsh. Released by Tiffany.
Directed by James Whale. Start Colin Clive.
As Seen by DOUG HODGES in Hollywood
HE film opened here Thursday evening
and will probably have a good Tiffany booking
before it completes its run. It’s a play that has
been talked about so much that everyone who
saw it, practically, came out saying it was a
great show and a cinch for a success at the box
office.
It’s certainly true that money has been spent
and spent well in its production. Whale has
done himself credit; Grant Cook has done him-
self credit in the making of the picture. I mean
they have spent the money wisely. The per-
formance is of the first calibre. Up to the last
scene the audience sat Thursday evening en-
raptured and a little proud of their English (if
any) ancestors.
The story and the theme are the major attrac-
tions. You have never had a show on your
screen that had the same story behind it. You
have probably had pictures as well made but
you may be assured that the story is neither
trite nor hackneyed. It is the story, in case you
don’t know, of a company commander in the
war. He is an Englishman who has a fear of
dying and uses a relative, amount of alcohol to
sustain his courage during the entire period of
his belligerent career.
There are no women in the picture but you
don’t notice that until you begin telling your
favorite grandchild about the story two days
after you have seen the show.
A number of players in it have shown a
remarkable ability to act. In addition to Clive
is Billy Bevan, one of the surprises of the show
season. He used to be a Mack Sennett muff
comic. Since the premiere of “Journey’s End”
he has become known as a finished comedian
whose asides, articulation, inflection, balance
and timing appear to approach perfection.
Others who deserve credit are Anthony
Bushell, the coward, Ian MacLaren, David Man-
ners, Charles Girrard, Thomas WTiitley, Warner
Clinger, and Jack Pitcairn.
Bevan figured in almost every scene of the
show and without his naive comedy the picture
would have been morbid and uninteresting for
want of relief.
ALIAS FRENCH GERTIE
SHE TAKES A LIGHT-FINGERED HAND.
Produced and distributed by Radio Pictures.
From the stage play by Bayard Veiller. Di-
rected by George Archainbaud. Associate pro-
ducer Henry Hobart. Adaptation and dialog
by W'allace Smith. Photographed by Roy Hunt.
Released April 20. Cast: Bebe Daniels , Ben
L\ony Robert Emmett O’Connor , John lncey
Daisy Belmore and Betty Pierce.
Seen by HARRY TUGEND in New York
In this new crook play presented at the Globe,
Bebe Daniels presents us with a sincere and
convincing bit of dramatic acting. A well
pleased audience applauded an especially well
done tongue-lashing she gives her wayward boy
friend during one of the high spots in the pic-
ture. Here we have none of the old peacock-
strutting of the Bebe of former years, but the
intelligent straight performance which entitles
her to more important roles in the future. The
story, although it includes a new twist or two,
is rather obvious. It is, however, exceptionally
well directed and dialoged, and proves to be
good entertainment.
Jimmy Hartigan, the wisest safe-cracker in
the racket, takes the rap for French Gertie,
when both are caught in the act of pulling a
“job.” He is sent up for one year for carrying
concealed weapons. After his release, they
pool their talents and go after big business.
With 30 grand in the bank they decide to go
straight when Matson, a benign venerable old
gentleman, offers him a partnership in his
brokerage business. But the old gent pulls a
fast one and leaves our Jimmy very, very flat.
Righteously indignant, he declares his inten-
tion to go back to easy money. French Gertie
helps him see the error of his way by the
drastic but very effective means of putting a
bullet through his working hand.
Ben Lyon does a very capable Jimmy. There
are some unusually well done photographic
shots. All in all, it’s all right.
April 19, 1930
EXHIBITORS HERALD-WORLD
49
LADIES OF LEISURE
A TOP NOTCHER! Produced and distributed
by Columbia . From the Belasco-Milton Herbert
Cropper stage play. Direction by Frank Capra.
Adaptation and dicdog by Jo Swerling. Cast:
Barbara Stanwyck , Lowell Sherman , Ralph
Craves , Marie Prevost , Nance O’Neil, George
Fawcett , Johnnie Walker , Juliette Compton.
Footage , 9,118 feet. Released , April 5.
Seen by JAY M. SHRECK in Chicago
Barbara STANWYCK, recruited from the
stage, has gracefuly and elegantly won a niche
in the world of motion pictures.
Her work in the stage play, “Burlesque,”
brought her to the screen, but not until Co-
lumbia cast her in the steller role in “Ladies
of Leisure” had she had an opportunity to dis-
play the histronic talent she possesses.
She rightfully deserves the title, “Heroine of
the Week,” and, knowing that the vote would
be unanimous, we herewith bestow it upon her.
Undoubtedly more important to her is that
Columbia has bestowed a four picture contract
upon her.
“Ladies of Leisure” is a finely made talking
picture. Excellent cast, excellent dialog, ex-
cellent direction. Although an all talking
picture, rare judgment has been used in not
cluttering every sequence with dialog.
Lowell Sherman’s comedy certainly is a high-
light of the picture. Every word spoken and
every movement is that of the trained and fin-
ished actor which he is.
“Ladies of Leisure” is playing at the R K 0-
Woods theatre in Chicago. It is a story of a
young artist, the son of a rich railroad man,
who finds in a “lady of leisure” the inspiration
for a painting.
THE BENSON MURDER CASE
SOPHISTICATED SLEUTHING! Produced and
distributed by Paramount. From the story by
S. S. Van Dine. Adaptation by Bartlett Cor-
mack. Direction by Frank Tuttle. Camera , A. J.
Stout. Cast: William Powell , Natalie Moorhead ,
Eugene Pallette , Paul Lukas , William Boyd ,
E. H. Calvert , Richard Tucker , May Beatty ,
Mischa Auer. Otto Y amaoka , Charles McMurphy
and Dick Rush. Footage , 5,794. Release ,
April 12.
Seen by DOUGLAS FOX in New York
A
A. SMOOTH, unexciting mystery play is the
S. S. Van Dine story “The Benson Murder
Case,” starring our friend Mr. William Powell,
who gave such an excellent performance in
“The Street of Chance.”
The first half of the current picture is spent
in building up a situation, the second in solving
it. Throughout there is a precise dovetailing
of this and that which speaks well for the care-
fulness of the director. Punch, however, is
lacking. Mr. Powell, as Philo Vance, is lacka-
daisical and might be interesting if only he’d
say enough or express enough to let you get a
look at him. You don’t even get a glimpse of
the strong personality which he has revealed in
his other pictures — something again for which
he can hardly be blamed but which is doubt-
lessly the fault of the script.
The adaptation of a best seller is not the
easiest thing in the world especially when you
are dealing with material like Willard Hunt-
ington Wright’s (S. S. Van Dine’s) which pre-
sents you with large doses of interesting if
irrelevant matter in the sugar coated manner
which appeals to the average reader but which
is very hard to put across on the talking screen
without making your character a cross between
a nitwit and a pansy.
“The Benson Murder Case,” however, be-
cause of the book, is another one of those pic-
tures which lends itself well to exploitation
particularly at the present time when the
mystery play and the mystery book are all the
vogue.
"The Benson Murder Case” is well over the
average as a program picture. The only thing
that I’m complaining about is that it isn’t
better. Films like “Street of Chance” spoil
you, I suppose, for much which has to follow
and the way to take them is to be thankful
that they are as good as they are and to hope
for better things to come.
HEROINE OF THE WEEK
BARBARA STANWYCK , in Columbia’s “ Ladies
of Leisure ,” registers as one of the screen’s
finest young actresses. A new star.
MONTANA MOON
BRIGHT IN SPOTS! Produced and dis -
tribuled by M G M. Direction , Mai St. Clair.
Story and adaptation , Sylvia Thalberg and
Frank Butler. Dialog , Joe Farnham. Photog-
raphy , William Daniels. Cast: Joan Crawford ,
Johnny Mack Brown , Dorothy Sebastian , Ricardo
Cortez , Benny Rubin , Karl Dane , Lloyd Ingra-
ham and Cliff Edwards. Footage , 7,917. Re-
lease, March 29.
Seen by DOUGLAS FOX in New York
T
X HERE are many moments in MG M’s
“Montana Moon” which are grand, moments in
which Joan Crawford, Benny Rubin and Cliff
Edwards are allowed to act up to their own
sense of humor. The rest of the picture is,
more than anything else, reminiscent of a
Lyman Howe “Hodge-Podge,” just that mix-
ture of sense and nonsense which is not amus-
ing but becomes, after a few reels, a positive
bore, too irritating to be a sporific, and not
quite irritating enough to make you get up
and walk out.
I suppose it is what its creators would call
an outdoor musical comedy romance. Cow-
boys sit around the campfire and break into
well trained choruses at a nod from the di-
rector— nor do they confine their singing to the
open, but drag it sentimentally into the bunk-
house and the living room of the rancho as
well.
Johnny Mack Brown, who was, I believe.
Radio’s Southern find, while not scintillating,
has not been so bad in his other characteriza-
tions and, with good direction, will probably
be quite a handy man to have around. In
“Montana Moon” he is all wet, largely because
he has to be frightfully dumb and noble and
has to mouth stilted “that-a-ways” and “this-a-
ways” until you are certain that he’s just an
unimaginative person. But he really is a nice
boy and it seems a shame to treat him the way
they do in “Montana Moon.”
Malcolm St. Clair, the director, has had a
pretty darn good reputation which, I under-
stand, is getting another boost from his work
on “Dangerous Nan McGrew” for Paramount;
so it is hard to understand why he flopped so
badly on this picture.
In case you want to know the story, the
spoiled daughter (Miss Crawford) of a very
wealthy man falls in love with one of the cow-
boys (Johnny Mack Brown) on her father's
ranch, marries him, lives to regret it and, final-
ly, after a display of he-man tactics on his
part, comes to love him for what he is — just a
strong, simple man of the wild.
Musical comedy bits shoved in here and
there, while nice enough in themselves, stick
out like sore thumbs and remind you of those
early days in talking pictures a few months ago
when sound was introduced for its own sake,
no other excuse being available. The actors in
“Montana Moon,” taken as a whole, are fine,
have given splendid performances in the past
and will probably do better in the future. In
this picture, though, they simply don’t get a
chance.
LADIES LOVE BRUTES
BLIT DO THEY? Produced and distributed
by Paramount. Directed by Rowland V. Lee.
Adapted from the stage play **Pardon My
Glove” by Zoe Akins. Scenario by Herman
Mankewicz and Waldemar Young. Photo-
graphed by Harry Fischbeck. With George
Bancroft , Mary Astor, Ben Hendricks, Fredric
March, Claude Allister, Stanley Fields, Henry
Armetta, David Durand, Freddie Burke Fred-
erick, Lawford Davidson and others.
Seen by TOM HACKER in Hollywood
ARAMOUNT’S “Ladies Love Brutes” is
typically George Bancroft without the usual
tough gangster and machine-gun demonstra-
tions. Bancroft is still the big tenderhearted
he-man and he again loses the girl. Mary
Astor, the girl, is more charming than ever
and gives a splendid accounting of her lovely
self after a “long time no see” on the screen.
Bancroft’s role is that of a skyscraper rivet
tosser who made good. The plot revolves
around his burly manners in a Fifth avenue
drawing room. He falls in love, discovers he
is out of place, gives up the girl and returns
to his former position.
It lacks lighter moments. There are a few
laughs and some excellent fist battles that
please.
IN THE NEXT ROOM
VIA SLIDING SECRET PANEL. Produced
and distributed by First National. Based on a
play by Eleanor Robson Belmont and Harriet
Ford. Directed by Eddie Cline. With Jack
Mulhall , Alice Day, Robert O’Connor , John St.
Polls and others. Sound footage 7,498 feet .
Released April 1.
Seen by HARRY TUGEND in New York
T
_L HE mysterious and spooky melodrama at
the Colony is adequately hair-raising for those
who like that sort of thing. A not too analy-
tical view will find good entertainment in the
falling bodies, sliding panels, clutching hands
and blunderings of a stupid detective.
Jack Mulhall, as a police reporter, arrives at
the home of his fiancee in time to witness the
unpacking of a valuable antique cabinet im-
ported by her father, a collector. An authority
from the Metropolitan Museum falls dead in
the act of opening the cabinet. The mysterious
noises which have always been an inexplicable
part of the old house, seem to increase in
frequency. After a series of weird happenings,
during which the girl is kidnapped, the detec-
tive slugged, a stranger murdered and the hero
accused, the mystery is solved. The solution
could be more convincing.
The sound and photography are very good, as
is the supporting cast.
THE STREET SWEEPER
A LAUGH GETTER! Producer and dis-
tributed by Warner Brothers. Chester Conklin
starred. Vitaphone Number 969.
Seen by TOM HACKER in Hollywood
T
X HIS amusing two-reeler is so downright
silly that it’s funny. Chester Conklin draws
the laughs as a genius in his profession, a
master street cleaner par-excellence. His ele-
vation to Fifth avenue brings praise from his
proud wife and daughter and a reward from
members of the street cleaners union. The re-
ward, in a large case, is a gold bristled brusi
and a silver shovel. Conklin fits his role per
fectly. The dialog is good and recording okay.
50
EXHIBITORS HERALD-WORLD
April 19, 1950
SOUND PICTURES
REPRODUCTION IN THE THEATRE
S. K. Wolf
[Concluded from last week]
Causes of Distortion
and Factors Affecting Fidelity
of Reproduction
Factors causing the distortion in a repro-
ducing system may be classified as resonant
and non-resonant. Resonant factors may be
sub-divided into mechanical resonance, elec-
tric resonance and acoustic resonance.
An example of mechanical resonance with
which you are all familiar would be a pendu-
lum. Mechanical resonance may occur in any
vibrating part of the system. In the original
disc reproducer design the moving stylus be-
came mechanically resonant at approximately
2,500 cycles, producing a peak in the response
curve. Mechanical resonance may also occur
in the diaphragm of the receiver. In the
recording system mechanical resonance of the
light valve is another example.
Electrical resonance will occur in any part
of an electric circuit where the inductive re-
actance and capacity reactances cancel partially
or entirely the effect of one another. This
condition is sometimes found in improperly
constructed faders. An example of electric
‘Theatre Acoustics Engineer, Electrical Research
Products, Inc.
resonance with which you are all familiar
would be the tuning of a radio.
Acoustic resonance is due to sound energy
in a space, the dimensions of which bear a
relation to the wave length of the sound.
The violin and many musical instruments
make use of this principle of acoustic reso-
nance. Acoustic resonance may occur in the
horn if it is improperly constructed. In audi-
toriums standing wave patterns may be the
result of acoustic resonance.
Mechanical resonance may be compensated
for by changing the mass or resonant period
of the moving elements or by bringing it out-
side of the audible range, or it may be par-
tially corrected by electrical means after it
has been transmitted to the electrical circuit.
Electrical resonance may be compensated for
by means of equalizers, sometimes referred to
as attenuators. Acoustical resonance is mini-
mized in horns by constructing them exponen-
tially; in objects by draping them with sound
absorbing materials, or by insuring against
their motion.
There are many other causes of distortion
which do not come under the head of reso-
nance, such as mechanical vibrations produced
by the projection machine, irregularities in
speed of rotation caused by gear drives, the
buckling of film due to heat, surface noises in
disc reproduction due to the lack of homo-
geneity in the record, and voltages sometimes
induced in fader operation.
Most of these mechanical factors are re-
duced or eliminated by means of mechanical
filters. To the projection mechanism drive
shaft is connected a flywheel which helps to
eliminate variation in gear mechanism drive.
In addition there is a filter operating on a
hydraulic principle. The turntable for disc
reproduction also makes use of a mechanical
filtering device of a counter-balance spring
arrangement.
REPRODUCTION IN THE THEATRE, by S. K.
Wolf. Paper based upon lecture-demonstration before
School in Fundamentals of Sound Recording and
Reproduction conducted by the Academy of Motion
Picture Arts and Sciences, Hollywood, 1929. (P-2-
Wo.) This is the ninth paper in the series.
Portable Sound Projector
Fig. 13 is a photograph of the Western
Electric 202-A projector, a portable equipment.
This projector has a maximum throw of
sixty feet. The maximum picture size is seven
feet by eight feet. The apparatus is suitable
for audiences up to 800.
In the upper left hand corner of Fig. 13 may
be seen the 1,000 watt incandescent projecting
lamp, with its mirror and condensing lens.
Directly to the right is the projector with the
orifice through which the beam is projected
discernible under and adjacent to the lifting
handle on the outside of the case. Directly
under this is located the photo-electric cell
and between this cell and the center of the
case is located the sound gate, lens assembly
and exciting lamp. Only one magazine is used.
The two reels are placed on the same shaft
with a spacer between them, the take up reel
in the inner position. The film is threaded
from the outside reel up through the outer
feed sprocket in a large loop which passes over
Addendum PORTABLE SOUND PROJECTOR
prepared for Academy Technical Digest by R. A.
Grist of Electrical Research Products, Inc., staff.
the top of the projector down through the
light gate over the intermittent sprocket, then
FIGURE 13
over the inner feed sprocket, down through
the sound gate, over the sound sprocket and
into the take up reel. It thus leaves the maga-
zine and describes a loop through the appara-
tus back to the other reel in the same
magazine. The preliminary amplifier is located
behind the magazine in this illustration and
consists of two stages mounted on a spring
suspension. Means are provided to lock this
suspension during transportation. The motor
is seen in the lower left corner of the case.
The drive is by means of stepped pulleys and
a round fabric belt to allow for adaptation
for either 50 or 60 cycle current supply. To
the left of the motor may be seen the control
panel which is equipped with meters and rheo-
stats for proper control of filament supply to
exciting lamp and amplifier filaments, and
with proper volume control.
The final amplifier is furnished in another
trunk. This amplifier is a standard small size
theatre equipment. A screen trunk is supplied
with a collapsible rack to support the screen
and a horn trunk furnishes the support for
the horn in the proper relation to the screen.
April 19, 1930
EXHIBITORS HERALD-WORLD
51
All-German Picture
Made in America Is
To Show at Aldine
Philadelphia Germans and students of the
German language will have an opportunity
of seeing and hearing the first all-talking pic-
ture entirely in German and made in America
at the Aldine theatre starting April 19. This
is an experiment on the part of Warner
Brothers and Vitaphone in producing pictures
in foreign languages in this country. Whether
others are made will depend largely upon the
support given the films in cities having large
German populations.
If the reception accorded the film is fa-
vorable there is a possibility that a theatre may
be set aside to be devoted to the showing of
films in German. The picture will be run
continuously from 10:30 to 11, with a price
scale of 40 cents to 1 o’clock, 65 cents from
1 to 6, and $1 thereafter.
Talkers Most Suitable
Prison Entertainment
ISays Maryland Warden
Patrick J. Brady, warden of the Maryland
Penitentiary, thinks that good talkers are very
suitable for entertainment for institutions.
“I know of nothing in the way of entertain-
ment more suitable,” he said “for institutional
use than good talkies. When crime has been
portrayed in pictures sent to this institution I
have seen the honest person in the picture
receive much more applause than the crook in
the same cast.
“Men confined in institutions can appreciate
honesty, squareness and uprightness of pur-
pose, even though they have not been imbued
I with those ideas when outside. In short, good
pictures are good for persons in prisons as
well as for those outside.”
Painted Drums Placed
Near Street Repair Job
Give “Dynamite” Boosting
How tall and heavy is Conrad Nagel? Well,
Herman Brown, manager of the Majestic at
Nampa, Idaho, let his prospective patrons
guess and then had a wire from the star of
“Dynamite,” giving the information. The
telegram was displayed in a window of the
Idaho Free Press, which carried the contest
stories.
It was OK with street repairmen when six
large drums from a garage were painted
“Dynamite” and then placed near the street
repair job. It kept the people away from the
repairmen but brought them right into the
theatre. In addition, a number of shoeboxes
were painted and distributed.
250 Club Children Taken
To “Sally” by Newspaper
Two hundred fifty children in Elsie Jean’s
Happy Times Club of the Brooklyn Times
were guests at a Thursday matinee at the
Warner Strand in Brooklyn for “Sally.”
Then there were thousands of heralds dis-
tributed at the employes’ doors at the closing
hours of department stores, besides thousands
of circulars placed in packages by the Mc-
Crory Company, as well as window and song
displays.
Announcements were made over WLTH
and posters were provided by M. Witmark
& Sons. Souvenir programs were presented
to women patrons the week before the open-
ing. There were streetcar cards and a
calliope.
Merchants Chip in to Get Sound
As Customers Go to Next City
Small town merchants, seeing the public going to other cities where they may
hear sound pictures, are cooperating more and more with exhibitors in helping
them to get talking equipment, said Edward Auger, assistant general sales manager
of RCA Photophone, on his return from a three months trip in the Midwest.
“They know that these customers will do
considerable shopping while in the neigh-
boring town and that they will suffer as a
result,” Auger explained. “In many small
communities the conditions have become
so critical that merchants are cooperating
with the theatre owner in his efforts to
procure immediate sound installation.”
Auger told how efficiently the servicing
department worked at the Arroyo theatre
in Los Angeles after a fire at night had
put the sound apparatus out of commission.
The crew made the necessary repairs so
that the theatre opened at the regular hour
shipshape and no showing time lost by the
theatre.
He declared that one of the most satis-
factory installations on the West Coast had
been made at the Casino theatre on Catalina
Island.
The ROBOT on the RUN!
Millions of Theatregoers
De m and F
MUSIC LOVERS everywhere are
insisting that the inspiration
and beauty of real art rendered by
living musicians in the theatre be
restored to them.
The Music Defense League, through
which the American public are voic-
ing their vehement protest against
the elimination of real music from
the theatre, is growing with astound-
ing rapidity. The League has passed
the two-million mark in less than
three short months of effort. Votes
in defense of national culture still
pour in.
If you, too, would like to register
your resentment against substitution
of soulless, mechanical reproduction
of music and the elimination of real
e a I Music
music in motion picture theatres . . .
if you would like to insist upon get-
ting your money’s worth in entertain-
ment when you and your children
attend the theatre, sign this coupon
and mail it today.
| EHW-4-19
AMERICAN FEDERATION OF MUSICIANS
1440 Broadway, New York, N. Y.
Gentlemen : Without further obligation on
ray part, please enroll my name in the Music
Defense League as one who is opposed to the
elimination of Living Music from the Theatre.
Name
Address ‘
City State
THE AMERICAN
FEDERATION OF MUSICIANS
(Comprising 140,000 professional musicians in the United States and Canada )
JOSEPH N. WEBER, President , 1440 Broadway, New York, N. Y.
April 19, 1930
52 EXHIBITORS HERALD-WORLD
A PARTY . . . SPROCKETS . . . 15,000 MILES
By F. H. RICHARDSON
SEVENTEEN YEARS OLD AND GROWING
WISH all you chaps might have poked
your heads in through the portal of the
banquet hall of that magnificent hostelry, the
Hotel Lincoln, at about 2 a. m. Saturday,
March 29. It was the dinner dance which
marked the seventeenth birthday of the
American Projection Society, presided over
by the society’s president and good fellow,
George Edwards, to whom much of the pres-
ent standing and success of the society is due.
Something like 200 members and guests
were present. Speeches were barred, each
“notable” being merely introduced, taking his
“bow” and putting his chair to work again
(which was a good thing, since every lady
present just itched to hear the dance music
start again). Incidentally, the orchestra, an
exceptionally good one, was composed entirely
of women (not elderly ones, either!) and
when the leader played a solo requesting
that she be “kissed again,” your editor
promptly advanced and accommodated her.
Was she willing? I’m not saying, but there
was no struggle. However, your editor had
his bluff called, after all, for when the lead-
er’s surprise subsided, I was promptly called
back and invited to kiss the whole band !
I ran — but only because of the witnesses.
. . . But, to more serious matters :
The American Projection Society now has
chapters, most of them live wires, in New
York City, Washington, D. C. ; Norfolk, Va. ;
Pittsburgh, Wichita, Kan. ; Los Angeles, Har-
risburg, Pa. ; Toronto, Providence, Van-
couver, B. C. ; Oakland, Cal. ; Winnipeg,
Man.; Hamilton, Ont. ; San Francisco, Seat-
tle, Cleveland, San Bernardino, and Portland,
Ore.
The orgaization has the approval of Presi-
dent Canavan. That is not guess work on
my part but comes direct from President
Canavan. The I A T S E & MPMO, of
course, is first in his mind. That is as it
should be. But he welcomes anything which
is helpful in the technical education of I A
men, and which also provides clean, whole-
some social contact between them. The
American Projection Society is composed
wholly of I A men, except, I believe, for a
very few members who are unable to join a
local because of their isolated location. Out-
side of them, no one may join unless he be
an I A man in good standing, and that stand-
ing must be maintained or he is soon dropped
from the organization.
Besides New York City and environs,
Schenectady, Albany and Troy were repre-
sented, though I seem to have lost my notes
on the names of the men present, except for
Charles H. Travis, who represented Schenec-
tady.
The American Projection Society has
earned its place in the sun. It is well estab-
lished and undoubtedly is here to stay. It is
earnestly commended to the consideration of
all larger cities, the men of which desire to
have a social body which will also do much
to educate them in the technical side of mo-
tion picture-sound projection.
WIDER TOOTH SURFACE NEEDED?
'T'HE committee on standards and nomen-
-*• clature of the Society of Motion Picture
Engineers, is having a struggle, which I be-
lieve is a rather real one. It is trying to
devise wise, safe standards for wide films. I
understand the committee, which is composed
of very able men, is making satisfactory
progress and hopes to have things in shape
to make a final report at the spring meeting
in Washington.
However, there is one phase of the matter
which has occurred to your editor which
seems of basic importance. Perhaps it has
received or is receiving attention, but anyhow
no harm can be done by its discussion.
In the wide film, as exemplified by Gran-
YE ED
T T is expected that the first wide film pro-
jector for general use will be completed by
June 1. Efforts are being made to get it
ready for the S M P E meeting, but I don’t
believe this can be done.
In company with Friend Daughter, I shall
make a 15,000-mile trip during the coming
summer, starting just as soon as this new
projector is done. I shall delay the start for
that, because I propose to take with me both
slides and motion pictures showing its mech-
anism, as it will probably be many months
before many of you can have an opportunity
to see the real machine.
On this trip I shall stop and address such
locals as may wish me to. The talk will be
introduced by President William Canavan,
in a talking picture which I shall take
along. It is being made for the purpose, as
President Canavan believes firmly in the value
of such projection educational work. I have
written several locals concerning the trip and
many have already accepted. I shall deal
rather exhaustively with the whole wide film
proposition, insofar as it has to do with pro-
jection. I will have a reel of the wide film
with me for inspection. Of course many
deur the sprocket holes, while somewhat
larger than those of the 35-mm. film, are not
wide enough — at least they are not, unless a
further widening will weaken the dividing
bar between holes.
In the wide film we have just about twice
the width, -with thickness presumably very
little, if any, different from that of 35-mm.
film. We then have twice the weight of film,
approximately, to stop at the projector aper-
ture, WITH AN INCREASED SPEED OF
MOVEMENT, since, as I have been told by
those presumed to know, that it is proposed
that wide film have more screen exposures
per second than is had with narrow film.
Certainly this means there must be some-
TO MAKE 15,000-MILE
things other than the wide film and its pro-
jector will be discussed during the talk. The
route will be about as follows :
New Haven, Hartford, Albany, Schenec-
tady, Utica, Syracuse, Rochester, Buffalo,
Hamilton and Toronto, Ont. ; Erie, Cleveland,
Detroit, Toledo, Columbus, Dayton, Indianap-
olis, Terre Haute, Ft. Wayne, Chicago, Mil-
waukee, Minneapolis and St. Paul, possibly
Duluth, possibly Des Moines, Omaha, St.
Joseph, Mo., and Kansas City, Wichita, pos-
sibly Pueblo, Colorado Springs and Denver.
Then I may go either to Salt Lake City and
Ogden and North to Yellowstone Park, or go
North from Denver to the park through
Greeley, Cheyenne, and Casper. From Yel-
lowstone, which I propose to show Friend
Daughter, we shall go North through Butte
and Billings, Mont.; Great Falls, Calgary and
Edmonton, Alta., and thence through the
Banff and Lake Louise country to Spokane,
Seattle and on to Bellingham and Vancouver.
Then we shall move South through California
to San Diego, taking in Yosemite Valley.
From San Diego we shall go to Phoenix,
Tucson, El Paso, San Antonio, Austin, Hous-
ton, Galveston, Fort Worth and Dallas, or
thing like twice the breaking pressure (“twice”
is merely a guess) at the aperture and there-
fore twice, or more than twice, the pull by
the intermittent sprocket to start the film after
each exposure.
Now, you all know that the sprocket teeth
and the edges of sprocket holes of 35-mm.
film have just about all they can attend to
as matters now stand. If, then, we double
the pull and make the pulling surface only a
small amount greater in width — well, it seems
to me, the committee will do well to consider
all phases of this particular thing very, very
carefully. Possibly my reasoning is incorrect,
but if so, I shall be glad to be advised as
to just wherein its incorrectness lies.
TOUR
such of them as may wish us to visit them.
Thence we shall go to Shreveport, Baton
Rouge and on to New Orleans, beyond which
the route is not yet planned.
What I shall have to lay before locals and
exhibitors this time will be of great interest,
and also, I believe, of large value. Because
I have named a city as being on the route
does not necessarily mean we will stop there.
It costs real money to stop, and we shall be
paying our own expenses. Unless the projec-
tionists of a city value such work highly
enough to bear at least some portion of the
expense, I would not feel they had enough
interest in it to make a stop worth while,
anyhow. The expense of an individual stop
is small — probably from twelve to fiften dol-
lars— but when the above schedule is all
counted up, you will find it mounts up, and
I am no millionaire. We can make about 250
miles a day very easily. We will stop if you
want us to, otherwise we will only do so when
something like the maximum day’s mileage is
made. At such places I will address you, as
that can be done without actual added money
outlay. Let me hear from you. Address me
at 1148 Boynton Avenue, New York, N. Y.,
and do so as soon as possible.
April 19, 1930
EXHIBITORS HERALD-WORLD
53
The RCA Photophone sound school in action. Harry Braun, chief instructor, is explaining
the operation of the new “Super-Simplex” projector to the students of reproduction.
Charles DeMoos
Heads Pathe Sound
News Laboratories
Pathe has placed Charles DeMoos, one of
the most widely experienced laboratory tech-
nicians in the film industry, in charge of op-
eration at the Pathe
Sound News labora-
tories in Jersey City.
This decision follows
a year’s association
of DeMoos with
Pathe as executive of
the News and Re-
view negative develop-
ing plant in New
York City. For many
years he had charge
of the onetime Para-
gon laboratories in
Fort Lee, N. J., and
handled the proces-
sing of some of the
Charles DeMoos best known features.
DeMoos was graduated as a mechanical and
chemical engineer in the technical schools of
France. He has invented and designed a num-
ber of motion picture devices and is an ex-
pert technician in color printing.
650 WE Equipments
In the British Isles;
Ten in Balkan States
: Western Electric installations in the
British Isles have passed the 650 mark, as
evidence of the growing use of American
sound overseas, 112 of them being in the
London area, the theatres ranging from
500 to 3,500 seats.
The first Western Electric installation
in Portugal will be at the Royal Cinema
in Lisbon. There are now ten equipments
in use in the Balkan states, the four most
recent being the Kasimo at Beograd in
Jugoslavia and the Apollo at Novisad in
the same state, the Capitol at Bucharest,
Rumania, and the Ufa Cinema in Athens,
Greece.
Theatrephone System for
Warner Memphis Theatre
Warner Brothers will install its Theatre-
phone system at once in the Warner theatre
in Memphis at the request of the Memphis
League for the Hard of Hearing. The The-
atrephone is the invention of Charles H.
Lehman, president of the Hearing Devices
Corporation of New York.
Photophone Starts
New School April 21;
Prepared for 900
The sound school of R C A Photophone
starts its second semester April 21 in the
classroom of the installation and service
department of the company, with fifteen
lectures scheduled. The school, which
covers operation of sound reproducing
equipment, will be for members of Local
No. 306, as was the first, and all who are
members of the IATSE may enroll for
the free course.
There were 250 students ini the first
period which started December 12 and
ended March 26. Sessions are from 10 to
12 a. m. and 2 to 4 p. m., with the follow-
ing teachers; Harry Braun, chief instructor,
and A. R. Schultz, T. S. Jones, A. Preis-
man, A. G. Diller and Watson Jones. There
are accommodations for 900 for the second
semester, classrooms having been enlarged
for larger classes and more equipment.
The fifteen lectures are: the nature of
sound, elements of electricity, motors, gen-
erators, convertors, storage batteries, bat-
tery chargers, synchronous and nonsyn-
chronous turntables, pickups, soundheads,
control panels, transformers, theory and
operation of vacuum tube and vacuum tube
amplifier, push-pull amplifiers, voltage am-
plifiers, power amplifiers, dynamic speakers,
acoustics, RCA equipment, how to shoot
trouble.
6,000 Take Lighting Course
Six thousand students are taking the free
correspondence course in General Illumination
conducted by the Westinghouse Lighting In-
stitute, New York.
MELLAPHONE
SOUND ON
FILM and DISC
SOUND ON DISC
1 . Resynchronizing Control.
2. Audak or Electric Research Pickups
3. Spring Suspended Mechanical Filter
4. Gleason Gears
5. Lamps, Guards and Needle Cups
SOUND ON FILM
1. G. M. Photo Electric Cells
2. All Aluminum Film Heads, uses no
chains
3. Latest Samson Head Amplifiers
4. Real Synchronous H.P. Motors
5. Finest Optical System Attainable
6. Gleason Gears.
THE construction of Mellaphone
Equipment involves workmanship
and sound engineering of the highest
order. Units represent products of
leading manufacturers in sound field.
Both Sound on Film and Disc have
proven their superiority far beyond
their price class. Mellaphone Equip
ment has been the choice of the most
exacting exhibitors the world over.
Immediate deliveries, write today for
full information. Territory for dealers.
MELLAPHONE CORP.
ROCHESTER, NEW YORK
V'QCALI TIE
Sound Screen
Vocalite combines a distinct clear transmis-
sion of sound with sharp brilliant pictures. It
enables better projection because of its mechani-
cal, scientific and optical features, the result of
painstaking study on the part of the laboratory
staff of the Beaded Screen Co.
IT IS 100% PERFECT FOR LIGHT,
SOUND, COLOR AND THIRD DIMENSION
Descriptive Literature on Application
BEADED SCREEN CORP
448 WEST 37T"STRKT NT.
FACTOHY ROOSEVELT, NEW YORK
54
EXHIBITORS HERALD-WORLD
April 19, 1950
w
THE THEATRE
Kangaroos Aren’t the
Take This Campaign
Only High Steppers;
of Sydney Capitol!
Far-away Australia is mighty close to
home, one finds in a hurry when he notes
the exploitation campaigns that are put
on in the land of the kangaroo, and per-
haps there is a parallel between the loco-
motive propensities of that herbiverous
leaping marsuvial mammal and the high
stepping of the exploitationists. Take
for example the work of the staff of the
Capitol theatre at Sydney for Colleen
Moore’s “Smiling Irish Eyes.”
There were half a dozen outstanding
events, in addition to the regular paper.
Irish Gig and Colleens
A smart Irish gig, with a spirited horse
and Irish coachman, paraded the streets
for a week in advance, with girls dressed
as colleens as passengers and carrying
parasols imprinted with publicity matter.
Through the city and suburbs this rig pro-
claimed the picture.
All passengers going out from the the-
atre were, supplied with dispatch cases
adorned with advertising matter. The
cases were ducoed in vivid green, the ex-
ploitation notices being in black and red
on white. 'Phis also was used for a week.
Telephone Girl a Wonder
Then the telephone was rung into serv-
ice. A girl with a clear Irish voice called
up all in the directory who had Irish names.
She would say, “Oh, is that ?” (speak-
ing very quickly so that she could not be
understood). Then she added “Colleen
This Little ’Gator
Went to the Theayter
(Special to the Herald-World)
NEW ORLEANS, April 15. — A
little alligator turned up in the aisle
of the Saenger theatre here the other
night. The baby saurian measured
seven inches in length and was found
near the stage by an usher. It is
believed that it was far too young to
get there alone, and must have been
left by some interested owner who
had purchased him as a souvenir of
the Cresent City.
Moore in ‘Smiling Irish Eyes’ will be at
the Capitol theatre on Saturday. Will you
come with me?” This was spoken very
distinctly, and when the party expressed
surprise, the girl would inquire the number,
say “Oh, I’ve got the wrong number, I’m
sorry,” and ring off. In many instances
she was thanked for the information.
An ordinary valise or large handbag was
toted about on the assembly platform at
the railroad station and in other places
where crowds congregated. The man
would twist the valise around, showing a
tinted glass side. Then he would turn a
contact switch and the case became illu-
minated with a sign, “Colleen Moore in
‘Smiling Irish Eyes’ — at the Capitol — Next
Saturday.” One night he caught a large
crowd at a fire and won lots of attention.
Mechanical Canvas Box
Another attracting idea was a large can-
vas box built upon a tabletap lorry, with a
huge head of Miss Moore painted upon it.
The eyes were so arranged mechanically
that they rolled from side to side while
below was a sign, rolling up, giving infor-
mation regarding the picture. Both the
eyes and tbe sign were mechanically con-
trolled.
There was a contest which ran for a week
in the newspaper, Labor Daily. An aver-
age of 7 inches a day was devoted to it.
The plan was for readers to draw eyes
into an eyeless head of Miss Moore in
order to give her a whimsical or humorous
expression. The catchline was: “Do not
make her cross-eyed. She isn’t.”
Tieups and Paper Abundant
Music and record window tieups were
effected with Alberts, D. Davis and Com-
pany, and Frank Fields.
Two thousand one-sheet snipes in two
colors were distributed, independent of
“Talkie Month” snipes. Three thousand
stickers also were used, one tieup with a
packing company resulting in 500 stickers
being placed upon parcels for suburban
delivery.
Seven thousand dodgers for “Talkie
Month” were put out, with “Smiling Irish
Eyes” getting most of the space. Slides
were used in all Union theatres on the
city circuit. Twenty-four sheets were car-
ried on seven stands.
One of the engaging ideas put into effect to exploit F N’s “Smiling Irish Eyes,” at the Capitol theatre, Sydney, Australia, was a smart Irish gig
with an Irish coachman and the girls dressed as colleens. And a large canvas box was constructed atop a truck. A head of Miss Moore was
painted on the canvas. The eyes of Colleen rolled from side to side, while a large sign below, also mechanically controlled, rolled up, giving
information as to the name of the picture and the date and place of showing.
April 19, 1930
EXHIBITORS HERALD-WORLD
55
Broadcast After Show Wins
Patrons in Musicians'1 Boost
Jack Gross and Bryn Griffiths, managers of the RKO theatres at South Bend,
lnd., have the town talking about two of their latest exploitation stratagems.
One is a hookup with a radio station for the benefit of the theatre musicians,
the other with St. Joseph County Anti-Tuberculosis League.
All messengers from the theatre carried
supply cases with publicity for the pic-
ture, F N’s “Smiling Irish Eyes” in the
campaign of the Capitol at Sydney, Au-
stralia, described on the preceding page.
Theatre Must Get
To Radio Plugging ,
Says G&H Director
LeRoy V. Johnson, managing director for
the Jensen-Von Herh'erg chain, affirmed the
rumor that his firm is negotiating for a local
radio station.
Johnson further stated that in his opinion
the theatre business has got to the point
where exhibitors are forced to go into radio
to advertise the theatre’s attractions and to
develop features for programs.
The Liberty theatre of this chain is broad-
casting the Amos ’n’ Andy programs nightly
to the three suburban houses, in order to
obtain additional features for these stands.
The musicians, through the RKO Granada
and WSBT, are broadcasting each Thursday
from the theatre direct, 11 to 12 p. m., the
hour being known as the “Musicians Hour.”
The theatre has advertised the hour in news-
paper paid space, urging patrons to attend the
last regular performance at the theatre Thurs-
day night and remain for the public broadcast.
Musicians, including an orchestra made up of
members of the South Bend local, a jazz
band, “Pat” Patterson at the organ, and
RKO vodvil acts from the Palace theatre go
to make up the program, which runs not less
than an hour, and oftentimes more.
Stay Over for Broadcast
South Bend theatre-goers, with a yen to
see broadcast artists in person, come to the
theatre during the last show and stay over for
the broadcast. However, it is not compulsory
for persons to pay admission to see the broad-
cast and enjoy the radio entertainment. Ex-
tra lights playing on radio artists for benefit
of patrons.
With all three agencies getting behind the
stunt — theatre, radio station, and Musicians
Federation, much interest is being shown.
RKO Palace acts volunteer their services.
The musicians figure they are putting over
good sales talk by letting patrons hear the
difference between canned music and human-
ized music; the radio station is getting talent
it otherwise would not have; the theatre is
benefiting at the box office.
The local has written its national head-
quarters for an appropriation to be used in
South Bend newspapers plugging the Thurs-
day night broadcasts and urge people to at-
tend them at the theatres. It is hoped by
the South Bend local that the money ex-
pended by the American Federation locally
in its national campaign will be used to help
increase attendance at the broadcasts.
Dentists Issue Card
The other idea is a “goodwill” affair, ar-
ranged with the St. Joseph County Anti-
Tuberculosis League, and enabling children in
the county who have their teeth declared O K,
by a dentist, to enjoy a free matinee at either
theatre.
A card, reading “The bearer, , has
O K teeth and is entitled to admission to the
R K O’s theatres, the Palace or Granada, etc.,”
was printed up by the Anti-Tuberculosis
League, and each week approximately 100
children, who present to the league secretary
a certificate from their dentist declaring the
child’s teeth to be O K, receive in exchange
one of the tickets which admits them to the
theatre.
The fact that the Palace offers five acts of
vaudeville in addition to a talking picture,
and the Granada offers outstanding picture
hits in the city, has resulted in South Bend
children rushing to their dentists for an O K
of their molars.
After the tickets have been presented at the
theatre they are returned to the Anti-Tuber-
culosis League and placed on file, so that it
will not be possible for a child to work a
certificate of O K teeth more than once.
Plays Host to Winners
Of Spelling Bee as Sign
Of Interest in Community
Robert G. Hesseldenz, manager of the In-
dianapolis Uptown theatre, believes the duty
of the theatre manager is greater than only
to provide entertainment and holds that he
should encourage worthy movements, particu-
larly as pertains to the young folk. He re-
minds one that the children of today are the
prospective customers tomorrow and should
be given just as much consideration as grown
folk.
Recently a countywide spelling contest was
held in which all the grade schools of the
county took part. Hesseldenz and the trustee
of the township in which the theatre was lo-
cated were hosts at a Saturday afternoon the-
atre party for the winners in the 41 schools
participating. The program included “A
Royal Romance,” a two-reel comedy, a news-
reel and a Grantland Rice sports film. Princi-
pals of the schools also were guests.
Managers Barred
From Conducting
Marathon Dances
Theatre managers will not be permitted to
stage marathon dances to augment business
and interest, according to a city ordinance
just passed by the Indianapolis council, which
bans them from any part of the city. The
ordinance will be signed by the mayor, who
was foremost in seeking its passage. The or-
dinance becomes effective May 1 and will
not interfere with a marathon now in its last
stages and being held by an American Legion
post. The ordinance interprets an endurance
dance as one lasting more than twelve hours
and provides a penalty of not less than $25,
nor more than $200 fine and imprisonment
not to exceed 180 days.
Direct Theatre’s
Advertising Toward
The Women , He Says
Practically all theatres advertise directly to
the woman, or should do so. It is the wife
or girl friend who decides what show shall
be attended. At least this is the opinion of
Harry L. Davidson, manager of the Colfax
theatre at South Bend, lnd., as reflected in
his address before the Lions Club there.
“Developments during the next two years,”
he predicted, “will be along the line of the
wide film, the third dimension and techni-
color. Highlights in the growth of the mo-
tion picture industry and of talking picture
mechanics were given by Davidson.
POSTER PRINTING
Cards — 1-2-3-4-8-24 Sheets
Type or Special Designed Engraved
Posters
CHICAGO SHOW
PRINTING CO.
222-224 W. Madison St.
RANDOLPH 3217
56
EXHIBITORS HERALD-WORLD
April 19, 1950
I NOW i
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There are a couple of good hunches in this picture of the ushers and the front of the R. &
R. Palace at Sweetwater. Texas, for Warner Brothers’ “Song of the West.” The costuming of
the ushers is realistic, and we’ll add the observation that anyone would welcome being ush-
ered to a seat by one of these comely misses. Henry M. Rogers, manager, and Harry E.
Phelps, assistant manager, are among the latest volunteers in the service of The HOE Club
and they're DIGGERS!
$25,000 “ Dream Home” Donated
For Stanley- Warner Campaign
The Stanley-^ arner Company’s Philadelphia circuit, in association with the
Philadelphia Inquirer and John H. McClatchy, builder and contractor, has under-
way one of the most gigantic popularity
“Dream Home” the big award.
Sixty-three theatres are expected to par-
ticipate, including Stanley- Warner theatres in
Chester, West Chester, Camden and other
nearby points. In this contest a new $25,000
modern home in the 69th street residential
section of Philadelphia will be given away as
a first prize, with more than $10,000 in furni-
ture and decorations which will be divided
into fifty or more individual prizes.
Built for the Contest
The house was built specially for the Stan-
ley-Warner contest by John H. McClatchy
and will be furnished complete from attic to
cellar, even including piano, rugs, cut glass,
china and kitchen utensils. It will also have
a garage and a $3,000 automobile. The house,
which is known as the “Dream Home,’’ was
donated by McClatchy, merchants of Phila-
delphia have contributed the furnishings and
decorations, each of which will bear the name
of the donor.
The Inquirer is carrying a daily featured
article about the contest, together with an-
nouncements in the advertising sections.
Daily Coupon Ballot
The 63 Stanley-Warner theatres taking part
in the contest will aid in the publicity from
the screen, and three-sheets, window cards
and outdoor billboards also will be used, by
means of which it is expected that more than
750,000 persons will be reached each week.
Beginning Monday, April 14, the Inquirer will
print a daily voting coupon ballot.
The "Dream Home” will be open for in-
spection on and after Sunday, April 13, and
stage and motion picture stars will appear at
contests ever conducted, with a $25,000
the house at various times during the contest
to add to the publicity. The contest is in
charge of A. L. Einstein, publicity director of
the Stanley-Warner Company.
This ad was used in a tieup with the
musicians of Cincinnati when they opened
their series of concert broadcasts over
station WCKY in an appeal to the public
to ask for a return of musicians.
FORWARD WITH FREDERICK
Don’t say business is poor unless you
want it to be poor.
Don't talk hard times unless you like
hard times.
The most timid thing in the world is the
dollar. If you smile at it — it smiles back
at you. If you open your arms it jumps
up in your lap.
If you treat it right it comes again and
again. But if you frown and groan it
runs away because you scare it. Nobody
likes to go into a wailing house— -and
neither does the dollar.
There’s plenty of money in this country,
if we can just keep it moving. The way
to do that is to trade with your neighbors
and encourage your neighbors to trade
with you.
Make those home dollars active and they
will multiply themselves a thousand fold.
The hoarded dollar doesn’t do anybody
any good.
The dollar that is hustling around, buy-
ing merchandise, paying debts, moving
from hand to hand and till to till, can
perform a dozen jobs in a day.
You’d be surprised if you know how
many dollars are buried whenever people
talk hard times and wear long faces.
Times are good. There is plenty for all.
We are living in the best part of the
best state in the best country in the
world — and among the best people to be
found anywhere.
You’d be astonished how many of these
same dollars will be resurrected if this
community will think good times, talk
good times, prepare for good times and
realize that times are really good.
Rout the glooms — swat the blues — trade
at home — keep the dollars on the jump
and let’s grow, prosper and be happy
together.
Try to find new ways to serve, try to
think of ways to make your service bet-
ter, to give better values, to be worth
more to your community.
Smile and the whole world will smil®
back at you!
BETTER TIMES COMMITTEE. Spon-
sored by the Frederick Lions’ Club.
Edivard J. Kadane, owner of the Grand
and Ramona theatres in Frederick, Okla.,
says that this trailer has won the hearty
approval of his patrons. Writing to Irv-
ing Mack of Eilmack Co., Chicago, Ka-
dane says: “/ sincerely believe that it is
doing more to revive the spirit of the
people here than anything else that has
been done here along the same line. It
will help sell them on the idea of good
times whether we are having
them or not.”
Reduced Parking Charges
Is Arranged by Theatres
And They Advertise That
By a cooperative arrangement between the
Granby and Loew’s State theatres of Norfolk,
Va., an advertisement was run in the Sunday
edition of the Norfolk Landmark advising
citizens that they could save ten cents by
parking on Nick’s lot, next to the Bell Tele-
phone Building.
The advertisement said that through the
courtesy of Granby’s and Loew’s State the-
atres, arrangements had been made for the
ten cent reduction of parking on Nick’s lot
during the repaving of Granby Street.
It further stated : “Have your coupons
stamped at the theatre windows and pay only
15 cents.”
April 19, 1930
EXHIBITORS HERALD-WORLD
57
w
THE SHORT FEATURE
NEWSPICTURES
HEARST METROTONE NEWS NO. 256.— The fistic
art East of Suez — Bill Hart makes his talkie debut
— Here’s a real witches caldron — Sound pictures of
Admiral Byrd’s homeward bound trip.
KINOGRAMS NO. 5595. — Mussolini bestows Italy’s
thanks on her air heroes — Mrs. Ruth McCormick
first woman to run for Senate — 200 sets of twins
attend twin convention at Long Beach — Belgian
monarchs guests of Ekypt.
PARAMOUNT NEWS NO. 73. — Run Grand National
— Capitol blossoms out — Glider takes to water —
Patriots on the March — Midshipmen learn rudi-
ments of seamanship in first spring training — Army
skis up mountain.
MGM INTERNATIONAL NEWSREEL NO. 68.—
Capt. F. M. Hawks, spans United States in towed
glider, battling heavy wind — Paris in joyous mood
At gala Spring fete— Cal buys a mansion; will quit
his cottage — 10-year old Irish horse wins Grand
National as wild spills strew course of Classic
British Race.
MGM INTERNATIONAL NEWSREEL NO. 70.—
Rain soaks cyclists in gruelling French race — Trick
»railroal device lays its own track — $500,000 lumber
blaze rolls blanket of smoke over mid-Manhattan —
Baseball season here, so grid squad trains.
Midland Theatres Play Up
“Match Play” as Feature
With Abundance of Tieups
Midland Theatres of Kansas City is “step-
ping on it” in its exploitation campaign for
Educational-Sennett’s talking comedy, “Match
Play,” starring Walter Hagen and Leo Diegel,
knights of the green and fairway. Managers
of the circuit were advised to play it up as
they would a long feature.
Tieups suggested included a handing out
of packages of tees carying publicity informa-
(tion, placing samples of a book by Hagen
on golf play with the back page for copy,
hookups with sport goods stores and others
handling golf equipment, window displays
combining stills with books on golf, and tie-
ups with sports editors in a “My Worst Lie”
contest.
Three Golf Magazines
Carry Material Tying
With Educational Film
Three leading golf magazines are carry-
ing material in their April issues hooking up
with “Match Plav.” Educational-Mack Sen-
nett talking comedy special in which Walter
Hagen and Leo Diegel are starred.
Golf Illustrated has a display ad. The
American Golfer has a pictorial layout show-
ing the champions as they appear in the com-
edy . The Golfers Magazine carried av dis-
play ad, pictorial layout and story-review.
6,500 Extra Playdates
Signed for Morris Month
For Vitaphone Varieties
Sixty-five hundred playdates in addition to
the regular contract showings have been
pledged for Vitaphone Varieties in May,
which is Sam E. Morris Month.
Stories by four noted American writers
have just been purchased for Vitaphone
Varieties. They are Ring Lardner, Guy Bol-
ton, Porter Emerson Browne and Frederic
and Fanny Hatton.
Local Newsreel Shots Give You
“Natural” for Community Tieup
How much attention do you give to the special local newsreel shots in boosting
your programs? If you do not play them up, if you are lukewarm toward them,
you are passing up a good bet, in the light of what the management of the Rex
theatre at Clay Center, Kan., accomplished in connection with the baseball
career of one of the town’s up-and-coming players.
The theatre’s cooperation and the story
of the player were good for three stories
on the front page of the Dispatch Repub-
lican, and all that in one edition of the
paper.
In addition, there was a double truck
cooperative ad in which the Rex theatre
played a prominent part. A happy way to
make the town solid for Clyde Anderson,
resident manager of the Rex, which is one
of the Midland circuit of theatres.
Parents Guests of Theatre
The parents and other immediate rela-
tives of Morgan Snyder were guests of the
Rex management at a celebration show,
and so were the members of the Junior
League baseball teams. The pictures shown
were training camp shots of the Kansas
City Blues, with whom Snyder was having
a tryout in the catching department.
Here’s the layout of the festivities, show-
ing how well and completely it was worked
out, the merchants coonerating fully with
Manager Anderson. The honored family
were called for by an auto delegation and
taken to dinner, local food products being
provided by the merchants, as well as
flowers and favors for the guests, and an
after-theatre refreshments party.
Diversified Cooperation
The companies cooperating with the Rex
theatre were the Universal Motor Company,
which provided car and chauffeur, Clewell's
Drug Store, Kihm Brothers Bakery, Gab-
bert’s Market, Belin’s News Service, Rex
Shine Parlor, Wernette’s Studio, Clay Cen-
ter Engraving Company, A. C. Humfield,
Florist, Kandy Kitchen, and Harmony
Cafe. These names are printed in order
Harry IV. Smith did something novel
when he filmed the Mardi Gras parade
at New Orleans in natural color for Pathe
Sound News.
to show the great variety of businesses
represented by the merchants taking part.
The studio took photos of the guests and
the engraving company made the cuts for
the newspaper.
A real tieup by a real manager.
Mickey Mouse Club
Wins Stores 9 Help;
Meets at Theatre
When Clarence Laws, manager of the Fox
U. C. theatre at Berkeley, Cal., announced
plans for a Mickey Mouse Club for boys and
girls, inquiries began to pour in at once as
to the requirements for membership.
Laws interested downtown merchants in his
special publicity campaigns, and named sev-
eral stores as official Mickey Mouse Stores.
Membership application blanks were dis-
tributed through these stores, as well as be-
ing available at the box office, and cards
were placed in the windows of all official
stores.
The Mickey Mouse Club will have its own
officers and will hold meetings every Satur-
day at the Fox U. C. theatre, where special
programs will be presented. Members are
known as Mickev and Minnie Mice and get
regular membership cards and official buttons.
Thousand Posters
OfN. Y. World Tell
Of Universal Reel
More than a thousand posters have been
printed in two and three-sheet size by the
Neiv York Evening World in a campaign on
Graham McNamee, Talking Reporter in the
Evening World Universal Newsreel.
Six hundred posters have been placed on
the 300 news wagons, the posters being eight
feet long and three feet deep. Hundreds of
the sheets also are posted on Evening World
newsstands in the subways and Long Island
railway stations. These hook up with the
page ads naming the theatres running the
films.
All-Star Benefit to Scintillate
NEW YORK, April 15. — The all-star benefit to be
given at Carnegie Hall Easter Sunday in aid of the
Jewish Community Centre and Social Service Fund
will be graced by the presence of Harry Richman,
Vincent Lopez, Mae Murray, Sophie Tucker and
others.
58
EXHIBITORS HERALD-WORLD
April 19, 1950
w
MUSIC AND TALENT
“U” Joins Music Publishing Ranks
Laemmle Buys
An Interest in
Goodman Firm
Will Give Company World
Rights to Songs in Its
Pictures
By W. S. RUSSELL
The ramifications of the picture busi-
ness are astounding.
Who, some few years back, would
have visioned music publishing as a
necessary branch of the screen? Cer-
tainly very few, yet today practically
all of the big producing companies own
outright, or at least have a big interest
in publishing concerns.
Latest to join the ranks is Universal,
which had just acquired a half interest
in Handman, Kent & Goodman “in
order to control world rights to the
popular and incidental music which it
is using in its pictures.”
Warner Brothers undoubtedly has the
widest interest in music firms. DeSylva,
Brown & Henderson, Harms, Inc., J. H.
Remick Music Company and M. Witmark
& Sons are all subsidiaries of the Warner
company.
Paramount has its Famous Music Com-
pany; Fox, the Red Star Music Company;
Robbins Music Corporation publishes for
M G)M.
Through the Universal-Handman deal,
Handman, Kent & Goodman is publishing
four songs from U’s “Captain of the Guard”
— “Can It Be,” “You, You Alone,” “Maids
on Parade” and the theme song, “For You.”
These numbers were written by Heinz
Roemheld and William F. Dugan.
Frank Goodman, president of the con-
cern, also has fitted a number of songs in
other forthcoming U attractions. In
“Hideout” there is “Just Youi and I”;
“What Men Want” has two musical num-
bers, “My Baby an’ Me” and “What a Per-
fect Night for Love” and in “The Storm”
there is a number titled “Tell Me, Do.”
Lou Handman, who with Goodman, are
the active members of the company, will
locate permanently in Universal City as the
chief staff writer and contact man with
David Broekman, music director. The staff
of song writers will shortly be enlarged.
Jimmy Clark
“Hold Everything” Song
Number Plugged by
Florists
Credit for an effective, national tie-up between
exhibitors of “Hold Everything” and florists, goes
to Sam .Server, in charge of music publicity for
Warner Bros. Serwer, to plug one of the eong hits
in the picture, “When the Little Red Roses Get the
Blues for You,” arranged to have large streamer
banners of red and blue roses hung over the box
office wherever the picture is to be shown, the flow-
ers to be supplied by local florists. Reports from
exhibitors all over the country indicate that this
tie-up is receiving valuable publicity for the theatre,
the picture, the theme song and the merchant.
"Hold Everything,” to be released on May 1, opens
at Warners’ new Hollywood theatre on Broadway,
Tuesday, April 22.
What D’You Make of
This, Watson?
In the list of “Best Sellers” for the week
ending April 12, and selected by Sid Berman,
the four songs leading the list are .
You guessed wrong. They are NOT songs
from motion pictures. Unless our memory Is
turning flipflops, this is the first week in many
moons that such a situation has existed. Turn
to “Sid Says” for the titles.
Clark Joining
WB Chain of
Music Stores
Leaves Service Department of
Witmark for Position
With Warners
By E. T. DAWSON
NEW YORK, April 15. — Jimmy
Clark, former head of the special
service department of M. Witmark &
Sons, music publishers to Warner
Brothers and First National Vita-
phone pictures, is leaving his duties
at Witmarks to take up a responsible
position with the newly organized
chain of music stores in which War-
ner Brothers recently became inter-
ested.
Clark’s record is one any man would
be proud to have and his experience in
his field is unlimited. His work in the
special service department consisted of
publicity as well as organ and slide
work. The ability with which he han-
dled his position is attested to by the
great increase in Witmark slide novel-
ties being distributed during the year
Jimmy Clark was with Witmarks.
Clark collaborated with the house staff
in originating slide novelties and organ
presentations besides fulfilling his
other duties as special service manager.
Jimmy Clark knows personally every or-
ganist in the metropolitan district and that
includes Brooklyn, Long Island, Manhattan
and New Jersey, to say nothing of the Bronx.
Jimmy’s acquaintance is not limited to organ-
ists. He knows people in every branch of the
show business from fairs to vaudeville and
numbers hundreds in the list of his acquaint-
ances. Every man and woman he knows is
a friend of Jimmy’s.
Clark’s office duties consisted in keeping
Witmark songs before the public. He did
this by a constant flood of circulars and
notices which involved cooperation with the
home offices. These circulars went to the-
atres and organists throughout the country
and brought a flood of replies which prove
that Jimmy Clark was a good man to have
around.
UNIFORMS COSTUMES BROOKS
April 19, 1930
EXHIBITORS HERALD-WORLD
59
RUSSELL
*=? SAYS
MUSIC TALENT
CHICAGO
Happenings In and Out of Town in the Last Week.
. After seeing the Oriental’s Take a Chance
Week I’d say take a chance and see it if it goes to
another house. Even if you know who is in the
show its worth while seeing. Henri Keates plays a
violin solo that’s worth the price alone. I’m wonder-
ing what he'll attempt next. . . . Miss Lilyan i6 pre-
siding at the console of the New Ritz theatre. . . .
Well, at last Frankie Masters reached Sixty-third
and Cottage Grove and home — the boys are assured
of a big welcome here. Jack Peacock Kelly is
officiating as master of ceremonies at the Paradise
theatre until next week when Mark Fisher retui-ns
to his old stamping grounds. . . . Roy Dieterich is
still packing them in at the Wisconsin theatre in
Milwaukee. I hope to be able to run up and see
him in the next week or two. . . . Joey Ross re-
turned to the Marbo after a more than successful
week at the Paradise where he really showed them
how to step. . . . Did you know that the Michigan
theatre at Fifty-fifth and Michigan Boulevard an
Essaness theatre, has an orchestra called The Fire-
crackers? . . . They must satisfy because they have
been there for some time, don’t know why I didn’t
mention it before. . . . Well, they just won t let
these organists get acquainted in the Balaban &
Katz theatres, they move them every week, for
instance Henri Keates at the Oriental, Preston Sellers
at the Uptown and Edward House at the Paradise.
. Eddy Hanson is still at the Congress and
Chauncy Haines at the Century. . . . Joe Falvo and
his orchestra, an eastern band, will open at the
Terrace Garden on April 21. Olive O’Neil, the
Garden’s old stand-by, will again be there. . . .
Understand Joe Lewis is leaving late this week for
London to appear at the Kit Kat Club. . . . Andy
Anderson is again reviving his organ class at the
Terminal theatre, a Fox house on Lawrence Avenue,
j ... I see where Herbie Kay and his orchestra is
the new band at the Trianon ballroom and that he
is going over very nicely. . . . King and King, pre-
cision dancers, are at the Granada theatre this week
and understand will follow the Balaban & Katz
circuit. . . . Fanchon and Marco have signed a new
batch of acts for their enlarged circuit including
Vernon Stiles of the Metropolitan Opera, who goes
out in the “Milky Way” Idea; Jones and Hull for
the "Candyland” package ; Slate Brothers for the
“Smiles” bill and the Stroud Twins, heading six
teams of twins for the “Twins” idea. The Hassan
Troupe of Arabian athletes has been booked for an
idea not yet named. . . . For the first time in
months Indianapolis has the choice this week of
two theatres where stage bands are offered. They
are the Indiana, as usual, and the Circle, under
L the same management, which will present a special
attraction during the week with Paul Spor in charge
of the Charlie Davis band. The United States Indian
Reservation band is playing at the Indiana. . .
Lester Huff, popular Indianapolis organist who has
i been absent from Indianapolis theatres since last
November, has been added to the personnel of the
Circle theatre. The Circle organ has been silent
virtually since the advent of the talking picture. He
1 will present patrons with weekly organ solos. Huff
left Indianapolis last November for New York, where
he appeared at the Paradise theatre. His time also
was taken up at the King theatre in Brooklyn,
rotating between these two houses. . . . Four poten-
tial song hits from Warner Bros, melodious produc-
tion, “Hold Everything,” have just been published
by De Sylva, Brown and Henderson. They are :
“When the Little Red Roses Get the Blues for You,”
“Sing a Little Theme Song,” “Isn’t This a Cock-
Eyed World?” and “To Know You Is to Love You.”
. . . Benny Davis, the noted composer of popular
songs, will come to the New York Capitol theatre for
the week beginning Friday, as the star of his own
| revue, “Broadway Stars of the Future." He has
assembled an imposing array of talent to support
him in the new revue, including Bemis and Brown,
Addie Seaman, May Joyce, Delapore and Phil Ellis, the
Capitolians will also aid in the festivities. Mr.
Davis will, during the revue, sing some of his newer
compositions.
STAGE SHOWS
Seattle Fox Fifth Avenue
Week Ending April 5
Jackie Souders, and the Fifth Avenue band in the
pit, opened the “Trees Idea” with a hot rendition of
“Chant of the Jungle.” Heavy brass opened the
number, followed by some pretty string work. Billy
Woodbury unfurled some hot licks on the trumpet,
after which a trombone trio, Jackie, Earl Kelly and
Cy Woodward, played the chorus with unmuted horns.
This feature was well done and went over nicely.
Ted Reichard then came on and warbled a second
chorus, making his entrance via the organ from the
pit. Betty Shilton, house organist, was seated at
the console, providing the background for the accom-
paniment. Then another hot chorus, with Betty
featured at the organ preceded a forte finish, and
correspondingly drew a big hand.
The rise of the curtain for the stage show re-
vealed a tree drop set in three. Esther Campbell
whistled as Reicard and Christal Lavine sang the
theme, “Trees.” The drop was divided into four
curtained sections from which came the teams ex-
emplifying various trees. These were “Under the
Shade of the Old Apple Tree” ; “Under the Bamboo
Tree,” revealing a pair of femme South Sea Island
wigglers ; “Under the Sheltering Palms,” with Mavis
and Ted performing some classy adagio tricks, and
“Trail of the Lonesome Pine.”
The outstanding number was Nayon’s Birds, the
payoff being Amyd, the cockatoo with almost human
intelligence. Screen feature was “The Golden Calf.”
Boston Metropolitan
Week Ending March 28
Paul Ash, who admits that he can neither sing nor
dance but that he can “sell the show to the audi-
ence” was the chief attraction at the Metropolitan.
He has some fine material with him and the whole
affair goes over big. George Dewey Washington, one
of Ash’s finds, is a real headliner and provided more
real entertainment for the big audience than any
other artist in months.
Darlene Walders nearly stopped the show with an
acrobatic dance that required encore after encore until
Darlene either had to quit or take to her bed. With
Ash to ballyhoo her act, the audience was in almost
continuous applause from the moment she stepped
onto the stage until she smilingly declined further
encores.
Paul Small, radio favorite, and Ina Williams and
Jerry Delaney had plenty of comedy. M. Duval, with
some new magic tricks and Helen Lewis and her
stage band, completed the stage show. One of the
best in months is the general verdict.
Nancy Carroll in “Honey” provided the film food.
San Francisco Fox
Week Ending April 10
This week's show at the Fox is a beauty, and
that’s no wild dream, either. For a long time
we've been looking at the California Beauties, the
Sunkist Beauties, the Sunshine Girls, and other beau-
tiful products of the Golden State in the Fanchon
& Marco revues, but this week sixteen beauties from
New York decorate the 6tage and how.
It seems the New York Graphic sponsored a beauty
contest and lined up sixteen of the fairest maidens
in Manhattan not under contract to Flo Ziegfeld.
Fanchon & Marco heard about them, looked them
(C ontimied on page 60, column 2)
My very best regards to
Sincerely yours
EDDIE FITCH
featured organist,
any “ Regent Theatre”
AUSTRALIA
*Kindly fill in your name on the dotted
line
60
EXHIBITORS HERALD-WORLD
April 19, 1930
BUDDING
SPRING SONG HITS
TELLING IT
TO THE DAISIES
A novelty fox-trot song.
Sure Fire!
REMINISCING
The loveliest fox-trot ballad
in years.
ABSENCE MAKES THE
HEART GROW FONDER
(For Somebody Else)
In the air — everywhere.
IT'S A LONG LONG ROAD
I'M TRAVELIN' ON
(But I Got Good Shoes)
Wait’ll you hear this one.
It’s got ’em!
GET HAPPY
The song with “Pep” — Hear it.
UNDER A TEXAS MOON
from
Warner Bros.-Vitaphone Picture
UNDER A TEXAS MOON
Tie up with the picture on this
one. The prettiest song we have
ever published.
Slide Novelties, Chorus Slides
Window Streamers, Etc.
on all of the above songs.
Write in for material.
Cliff Hess
Special Service Department
STAGE SHOWS
(.Continued from page 59, column 2)
over and started them out on a tour of Fox houses
in the "Broadway Venus Idea," an act that’s curing
a lot of sore eyes.
The stage act is prefaced by a concert by the
forty-piece Fox orchestra, directed by Walt Roesner,
offering the "William Tell Overture,” with realistic
storm effects. The concert stage sinks from sight
into the pit with a member of the orchestra singing
“When It’s Springtime in the Rockies” as an ap-
propriate number.
Mel Klee, blackface comedian, acts as master of
ceremonies, opening with a highly probable story
about a gambling game in Scotland. He then tells
about the beauty countest of the New York Graphic
and introduces the girls who sing in a not very
homesick way about “Noo Yok.”
There are some more stories by Mel and the girls
return in the costumes worn in the beauty contest,
colorful swimming suits. They display some of their
other stage accomplishments, one singing “Am I
Blue,” another offering “Hello Baby,” a third doing
a lively dance and a fourth offering an imitation of
Maurice Chevalier.
The vaudeville team of Wells & Winthrop, looking
as snappy as ever in their quaint outfits, do a
Siamese Twins dance, and Pa Wells, now seventy
years of age, does an Irish jig to a turn. Pa was
seventy when we saw him several years ago.
Freda Sullivan dances and sings, aided by the
Venus organization in Fanchon & Marco uniforms.
Mel keeps coming on the stage and telling funny
stories and appears in a new costume every time.
A back curtain goes up on a fantastic cloud scene,
with the girls posed on cloudlets arranged in tiers
and one comes forward and sings “My Girl Is Like
a Rainbow.” The girls then come down in butterfly
and rainbow garb and dance.
The act comes to a close with night settling down
and a lighted city appearing in the distance. An
airplane comes into view and the occupants, the
Aerial Bartletts, do a trapeze stunt. The plane is
struck by lightening and crashes but the Bartletts
are not injured and take a curtain bow to prove it.
Oklahoma City Orpheum
Week Ending April 11
Fanchon and Marco’s Idea, “Hollywood Studio
Girls,” presented a splendid bill, with Freddie Ber-
nard, Charles Rozelle, Mary Miles, Masters &
Grayce, Lorris & Fermine, Mildred Perlee, John
Dale, the Six Wild DeMons and the Sunkist Beau-
ties in the cast. Each of the acts received generous
applause and for very meritorious acting. On the
screen was Fox News and “Personality, a Colum-
bia production.
The R K O big time vaudeville, as usual, was
excellent, presenting Curley Burns & Co., in an en-
picodical satire, “Chicago,” and Hamilton Sisters and
Fordyce in “Playtime” ; Bee Starr, the wonderful
Aerialite, and Jack and Kay Spangler in “The Lob-
byist,” and on the screen was "The Three Sisters”
and Fox News.
Des Moines Paramount
Week Ending April 11
Charlie Agnew and his red hot stage band together
with four vaudeville acts and Sally Sweet, blues and
otherwise singer, made time fly with their diversified
entertainment and laugh test. To start things going
well Charlie and his band play the popular “Maine
Stein Song," but diplomatically top off this playing,
singing version of the snappy melody, by playing
and singing the famous “Iowa Corn Song,” putting
in the tall corn gesture at the end. With this as a
chaser, the rest of the pabulum is easy to take and
easier to digest.
Adler, Bradford Co., booked as a sensational adagio
quintette, is the headliner on the bill. The dainty
little acrobat is tossed to and fro, up and down,
back and forth like a feather by the strong men in
the act. She, the feminine fifth of the group, is a
blue-eyed blond, apparently at home in the role of
a tossed ball. Her feats of .daring take courage and
the utmost skill and confidence.
Foster and Peggy in “A Dog’s Life” is the star
act for lovers of smart pups. Peggy, not two years
old yet. a white dog of terrier size, shows remark-
able intelligence and performs some difficult and
unusual canine acts. She plays on the bells and in
one instance, plays with the orchestra, carrying the
melody of “Swanee River” most marvelously. Me
for Peggy ! And Peggy enjoyed the stunts, if her
stub tail meant what it wagged.
Mildred Andrea and her four girl friends put on
a singing and dancing act all the while playing their
violins. This is interesting and rather different.
McLean and Young in a short husband and wife
act provide comedy of a sort and get laughs from
those who enjoy matrimonial quibs.
Sally Sweet, announced as a “find,” does her songs
with the help of Charlie and the band. She is a
cute little piece and seems to go over well.
The feature picture is “Dangerous Paradise,” with
Nancy Carrol and Richard Arlen.
Kansas City Midland
Week Ending April 11
The feature attraction on the stage was Anita
Stewart in person. Miss Stewart presented a pleas-
ing collection of songs and impersonations which
proved popular with the audience.
The Harry Girard Ensemble gave some real music
from twelve well-selected girl singers. This act is
unusual and would grace any program.
Ann Codee, the French comedienne, provided plenty
of laughs in her amusing act. The comedy is mostly
dialog and funny dialog at that.
Whitey and Ed. Ford turns out to be a dog act,
but a different one. Whitey is a smart little fox
terrier and does his act like a trouper.
Vernon Rathburn and Company perform on saxo-
phones and do it somewhat stiffly and as if they were
not sure of themselves. They could stand polishing.
Philadelphia Earle
Week Ending April 11
Eddie O’Rourke is the new master of ceremonies at
the Earle this week in a rousing Sixth Anniversary
Revue. Lou Schrader conducts the orchestra in a
spirited rendition of “Tannhauser,” which is warmly
applauded.
• The 36 Littlefield Dancers in their first appearance
wear tall feather headdresses of red, white and blue,
with brilliant blue capes, one side of which is lined
with yellow, the other with red. And how that
crowd of girls can tap dance in unison !
The Two Black Dots are exceptionally good tap
dancers. One tap dances and jumps rope at the
same time, which wins him vigorous applause.
Ross and Edwards have a line of snappy jokes
told in a snappy manner that gets the laughs. They
also sing together “Should I Confess I Love You,”
but are at their best in their witty conversation and
in their jazzy tap dancing.
Sidell Sisters, stars of “Show Boat,” are very
clever Apache dancers, but if you expect a nice,
gentle Apache dance because they are girls, you will
be disappointed, for it is a rough and tumble affair
indeed.
The Littlefield Dancers come on again in exquisite
siliver costumes with sparkling sequins and short
skirts, carrying tiny silver umbrellas dripping with
silver rain. Twirling the siliver umbrellas, they toe
dance gracefully, forming a beautiful stage picture.
In their next appearance they wear yellow bodices,
orange, blue and violet 6kirts with violet feather
headdresses.
Baby Dorothy, Philadelphia’s latest child marvel,
can do almost anything in the way of entertaining
and do it well. She sings, walks across the stage
on her hands, makes hand turns forward and back-
wards. struts, clasps her feet with her hands and
rolls over and over. She is delighted when a big
box of candy is presented to her.
Earl Lavere furnishes more jokes, the kind that
( Continued on next page, column 2)
April 19, 1930
EXHIBITORS HERALD-WORLD
61
Hollywood
Tunes
(Special to the Herald-World)
HOLLYWOOD, April 15. — We hear that
Paul Whiteman will make another film for
Universal. John Murray Anderson, director
of “The King of Jazz,” has signed to direct
three more pictures for that company.
* * *
Creatore and his band are in the first of a
series of short features produced by Curtis-
Nagel Productions. The film opened here
with "Journey’s End” at the Mayan. “Mem-
ories” is the title.
* * *
DeSylva, Drown and Henderson will pub-
lish the songs from Fred Waring’s “Rah, Rah
Daze” in its third week at the Mason here.
Copies of “Couldn’t You,” “I’m In the Mood,”
“So Beats My Heart” and “Jay Hop” are now
speeding eastward.
* * *
One of the big numbers in Pathe’s “Swing
High” is Jo Trends Jubilee Singers. Trent
is a negro composer. Among songs he has
written are “Muddy Water,” “Love Ain’t
Nothin’ But the Blues,” “Wake Up, Chillun,
Wake Up” and “Havin’ My Ups and Downs.”
* * *
Stepin Fetchit is writing a book these days.
He calls it “The Dancing Fool.” It is a story
of his life from a street carnival until his film
career where he is now able to support three
motor cars, two chauffeurs and a wife.
* * *
Anne Caldwell has written dozens of
librettos for the stage, Dillingham shows,
Victor Herbert, Jerome Kern and Vincent
Youmans. She is now doing her first screen
work in the book and lyrics for R K O’s
“Dixiana.”
* * *
“Babes in Toyland” is scheduled as Luther
Reed’s next for R K O.
* * *
According to Mildred Lowe , head of
R K O’s fan mail department, musicians from
all parts of the country are writing letters to
players discussing “tonal qualities,” “phon-
etics” and “vocal musicianship.” Seldom do
they ask for a photo. Students and teachers
bring up such fine points as “lyrical euphony,”
“esthetic vibrations” and “mixed metaphors.”
Miss Lowe, gathering her Thesaurus and un-
abridged dictionaries together, says fan mail
aint what it used to be in the balmy davs of
silent celluloid.
—MADAME OCTAVE.
Before the Mike
Jules Herbeveaux and his KYW orchestra can be
heard every Saturday evening at 11:30 p. m.
playing Bob Schaffler’s latest hit 6ong, “Eleven
Thirty Saturday Night,” must be a timely
number — Wayne King and his Aragon Ball-
room orchestra have moved to the Tri-
anon Ballroom, taking their wire with
them so they can continue to please
their countless admirers who listen
in over KYW every evening
STAGE SHOWS
( Continued from page 60, column 3)
make you laugh in spite of yourself, and plays
“Vagabond Lover,” on the accordion leaving the
audience wishing for more.
In the finale the ballet are arranged in the form
of a pyramid at the back of the stage with the
other performers grouped in front, while Eddie
O’Rourke and his singing partner sit in a swing
above the crowd. The brilliantly colored back drop
and costumes make a vivid and picturesque scene.
Philadelphia Mastbaum
Week Ending April 4
An unusually good stage show, “Sunny Days,” with
Verne Buck as master of ceremonies, was given added
interest by the appearance of Helen Kane, the Boop,
Boopa Doop Girl, in person. Her little girl voice
and rather shy manner quite won the hearts of the
audience, who were loath to let her leave the stage.
Her voice is quite appropriate to the type of songs
she sang, including, "It’s So Unusual,” “Is There
Anything Wrong in That” and “Ain’t Ya.” Miss
Kane was very generous in her encores and her
charming personality made her one of the most
popular stars that have appeared at the Mastbaum.
The setting for the stage presentation suggested a
huge Maxfield Parrish picture, with blues of varying
intensity in the distance and a garden forming the
background for the Fred Evans Girls in red, ruffled
skirts and costumes of powder blue, who danced
charmingly.
The Three Gobs, a colored trio, were excellent
comedians as well as unusually good dancers. Their
leg6 seemed to be hung on wires and they tap danced
in perfect unison and gave individual dances that
are hard to beat.
A pleasing number featuring Helen Thompson and
the Fred Evans Girls, was "Hanging on the Garden
Gate,” the words of which were sung by Miss Thomp-
son as she leaned on a small white rose-covered gate
while the ballet in delightful Colonial costumes toe
danced on steps at the side and across the front of
the 6tage.
The Andressens won round after round of applause
with their startling feats of acrobatic balancing.
The female member of the team danced on her hands
with feet in the air, keeping time to the music by
swinging her feet. She climbed a pole balanced on
her partner’s shoulder, hung by one foot with her
body in a horizontal position, and finally climbed a
fifteen foot pole spining around in midair with her
body standing out horizontally. Their whole perform-
ance was characterized by marvelous nerve and per-
fect muscular control.
Harry Rose offered hi6 usual line of comedy, rush-
ing madly about the stage and talking continually.
His “Song of Advertising Slogans” was quite Clevel-
and his one-man playlet was amusing.
( Continued on next page, column 2)
ROCHE
Featured with
SAMMY COHEN
in
LOUIS
McDERMOTT’S
“PUTTIN’ ON THE
DOG”
A Publlx Revue
WEEK OF APRIL 14 TO 19
MASTBAUM, PHILADELPHIA
WEEK OF APRIL 21 TO 26
PENN, PITTSBURGH
**Special Arrangements by Jerry Sears."
DORIS
ADOLPH GOEBEL
THIRD YEAR FEATURED ORGANIST
LOEW’S YONKERS THEATRE
YONKERS, NEW YORK
DEMONSTRATOR FOR ROBERT MORTON ORGAN CO.
ORGAN
PRESENTATIONS OF
GREAT SONGS
SMALL SLIDE SETS
WHEN THE LITTLE
RED ROSES
(Get the Blues for You)
CONGRATULATIONS
YOU WILLCOME BACK
TO ME
WASHING DISHES
(With My Sweetie)
I'VE COT MY EYE
ON YOU
Fjrom “Show Girl in Hollywood”
(?
(I'm a Dreamer)
AREN'T WE ALL?
from “Sunnyside Up”
SPECIALS
(Hits From)
HOLD EVERYTHING!
Introducing
WHEN THE LITTLE
RED ROSES
(Get the Blues for You) .
SING A LITTLE THEME
SONG
TO KNOW YOU IS TO
LOVE YOU
Medley T>f Hits From
"SUNNYSIDE UP''
We Also Have Individual Chorus
Sets for AH Our Songs
Write for All Slides and Information to
SAM LERNER, Mgr. of Publicity
De Sylva, Brown &
Henderson, Inc.
745 7th Ave., New York City
62
EXHIBITORS HERALD-WORLD
April 19, 1930
W IT/A A ftK
PRE.AflTATIOAI./'
AAID /"\ AT E R. 1 A L
FOR ORGAN l./'T./'
SPECIAL SETS
MYSTERIOUS MOSE
Something DIFFERENT and new
in slide novelties.
“A HOT TIME AT THIS SHOW
TONIGHT”
A DIFFERENT kind of “Gang” novelty
which will make everyone sing.
Contains five hit songs.
HANGING ON THE GARDEN
GATE
Every Organist playing this set, says it’s
DIFFERENT.
NEW SETS
WATCHING MY DREAMS
GO BY
and Victor Herbert’s Beautiful
“THINE ALONE”
And Once More
MYSTERIOUS MOSE
Shhhhhhhhhhhhhhhhh
Organ copies ready on above numbers
and also these hits
YOU CAN’T GET TO HEAVEN
CHINNIN’ AND CHATTIN’
WITH MAY
DIFFERENT SONGS
DIFFERENT SLIDES
VITAPHQNE RECORDS*
SHOW OF SHOWS, medley
GOLD DIGGERS, medley
NO! NO! NANETTE!, medley
CHORUS SETS ON ALL SONGS
WRITE. FOR
ADD. INFORMATION
TO
wTA/A WARD
SPECIAL /ERV1CE MGR.
VITAPHONE" RE6D TRADE ttARK
/A.WITmKKorON,/’
1659 BROADWAY
NEW YORK.
STAGE SHOWS
( Continued from page 61, column 2)
St. Louis Ambassador
Week Ending April 3
“Bright Lights” was what Ed Lowry called his
stage show for this week and while it was rather
light at the same time it was very bright and well
repaid one for the admission price and sitting
through it.
Ed gathered around him such entertainers as
Duffin and Diaper, Chester Fredericks and Montrose
and Reynolds and Nita Carol and between them
they scored a bull’s eye with the patrons.
As usual Ed’s stage band, the Ambassadorians,
held up their end of the bill in grand style.
Chicago Oriental
Week Ending April 17
The stage show was appropriately called “Take a
Chance,” with Johnny Perkins bounding around as
master of ceremonies. Drops of variegated colors,
moulding themselves into different devices pleasing
to the gambler were used as a background, in front
of which the usually charming ballet gavotted about,
interspersed by cast featuring the Five Hackers, and
Usher Drill assisted by the Dave Gould Boys, who
danced (done to perfection by the splendid corps
of Oriental ushers). The Six Jansleys, acrobats par
excellence, amazing because they manage to stay
whole after their girations, Madelon Mackenzie, who
sang “We Love Us,” and — but it is almost time
for another sentence. Frank Wilson was a little sur-
prise packet who directed the band in playing num-
bers taken from “Puttin’ on the Ritz,” and he
tickled the already wholly favorable audience by
singing, like no one else, “There’s Danger in Your
Eyes, Cherie.” The ballet then appeared with Miss
McKenzie, after which Kaye and Sayre did an
eccentric tap, followed by the finale, in which
gorgeous costumes, depicting habitues of every known
gaming device from dominos to cartwheels were
worn. Two intense dramatic scenes, featuring
Johnny Perkins were scattered through the program,
one entitled “Balaban & Katz Service” and “The
Husband’s Return,” they can’t be described, you’d
have to see them. We forgot Eddy Stanley and
Ginger, who put on a clever little patter. How-
ever, the whole performance lasted for an hour and
fifteen minutes, which, according to us is much too
long for a stage show, but — this was good enough
so that we didn’t mind it a bit, and we feel that
our “Chance” was well “Taken.”
Milwaukee Wisconsin
Week Ending April 17
Fanchon & Marco’s “International” Idea opens
with the chorus of Twelve International Beauties in
Japanese costumes doing some lively stepping. Their
dancing is augmented by two specialty dancers in
canary colored costumes.
Federico Flores, Mexican baritone, rounds off the
chorus number with a fine display of voice. He has
depth and range in his singing which pleases the
audience.
Mignon Laird offers first the “Volga Boat Song” on
a harp, after which she gives an excellent exhibition
of artistic dancing, which awards her with heavy
applause.
The Oska Boys use their feet to advantage on a
barrel and demonstrate a number of fine examples
of juggling. As a climax, one of the boys takes the
place of the barrel and is whirled about by the
other.
The chorus’ next number, a colorful affair with
twisting parasols, is followed by Markell & Faun,
eccentric dancers who tickle the audience’s funny
bone with their comical antics.
The finale brings the various members of the
chorus down front the upper stage attired in the
colors of various nations with a train also carrying
the nations’ colors. They are introduced by Federico
Flores and as each descends, the flags of the nations
represented are displayed. As a climax. Miss Co-
lumbia rises from beneath the stage in the center
of the upper set, while the curtain behind her is
pulled aside to show a galaxy of American flags.
Jack Martin at the Wisconsin theatre organ, Mil-
waukee, offers several song selections with the aid
of Roy Dieterich, who leads the audience in com-
munity singing. Numbers played include “I’m Fol-
lowing You,” “Painting the Clouds With Sunshine”
and “Should I,” the words to all of which are
flashed on the screen. After Roy has sung the lat-
ter song through, he calls upon the audience again,
who sing forth the song in great style.
ORGAN SOLOS
Bernie Cowham (Flushing, N. Y., Keith-Albee)
offered “The Wedding of Words and Music,” one of
his original community song-fests that is one-third
responsible for his success at this house (the other
two-thirds is showmanship and muical ability).
Opening with his usual song, “Voice of the R K O,”
a slide next announced the title of the solo, and an
explanation for the next song, “Wedding of the
Painted Doll,” to which Cow’ham wrote special
lyrics, a special version on “Wedding March” fol-
lowed. Then a slide announcing that the wedding
of Words and Music could only be accomplished by
singing. Bernie, up to this time, had not made
any oral announcements, but now faced the audience
and told the story of the bride and groom, illustrating
with old time photographs and clever remarks that
this audience has learned to grow very fond of.
The songs Bernie offered were each cleverly brought
into the solo as a conclusion to his prior announce-
ment. These songs, which the audience sang, were,
“What Is This Thing Called Love,” “Congratula-
tions” and “Stein Song.”
Kenneth T. Wright (Lloyd’s Menominee) used,
last week, a medley of old songs, each played in a
style which set it apart from the rest — numbers
that were hits in their day. Namely: “Chloe,”
“What Does It Matter?,” “Just a Memory,” “My
Blue Heaven,” “Diane,” “An Old Guitar and an
Old Refrain,” “Dew — Dew — Dewy Day,” “The Song
Is Ended,” and wound up with “Hallelujah,” from
“Hit the Deck.” Many of the old songs, it seems,
are prettier than the new ones (that are pushed out
on the same production basis as the Ford), and the
audiences surely did applaud and express their appre-
ciation by saying it was one of the best specials
he’d played for a long while. There were no slides,
but with the effect machine, the chief projectionist
painted wonderful light-pictures on the console typify-
ing each tune in its kind. One spot within another
was the main effect with changing designs and colors.
All in all, it made up a very pretty presentation,
according to patrons.
Jack Meyer (Brooklyn Fox Carlton) who is making
a name for himself with his community song-fests,
offered another of his stunts, featuring “Pensacola
Blues” (which was written by Harry Franks, a
former seaman at the Brooklyn Navy Yard, in honor
of the Navy’s latest cruiser, “Pensacola”). The
singing numbers Meyer played were: “Singing in
the Bathtub,” “Hanging on the Garden Gate,”
“Pickin’ Petals Off o’ Daisies,” “Lazy Louisiana
Moon,” “Pensacola Blues” and an encore of “Stein
Song.” Part of the Ship’s Company from the Pensa-
cola were honored guests at this performance and
they, alone, sang loud enough for three audiences.
They stayed to witness the featured picture, “Navy
Blues,” and were loud in their praise of the whole
show.
Earl Abel (Brooklyn Paramount). No trailer, an-
nouncing the organist or even an organ solo marked
Mr. Abel’s initial appearance at this house, just a
slide with the words, “Now It’s Time to Sing,” then
another slide explained the reason for the solo, it is
Rudy Vallee’s birthday. A special lyriced slide to
the tune of “Happy Birthday” was then played by
Abel, who as yet had not made his appearance.
Another slide announced that as a tribute to Vallee,
songs of his were to be sung by the audience.
Toward the end of the following number, “Vagabond
Lover,” Abel made his first appearance, turning to
the audience and announcing in Bob West style that
the “sheiks” and the “shebas” were to sing a spe-
cial version of “Honey.”
The “Stein Song” and a special version on “Con-
gratulations” closed this solo.
April 19, 1930
EXHIBITORS HERALD-WORLD
63
Hello, Everybody — After billing Bob West all over
town, to open at the Fox, Brooklyn, on the 11th,
the management informed the customers that Bob
was not to open for four weeks from date.
# # #
Did You Know, Earl Abel is replacing West at
the Paramount, Brooklyn. That Miss Louise M.
Roesch, who is now being featured at the Strand,
Brooklyn, is the only girl organist to feature sing-
ing and “mic” solos and is doing very well with it.
That the Loew Circuit is no longer rotating their
featured organists, Ted Meyn and Wild Oscar
(Lloyd Hill). Meyn will be permanent at the Loew’s
Jersey, J. C., while Wild Oscar will be at the
Loew’s 175th, N. Y. C. That Loew’s will feature
the house organists at the following theatres: Ralph
Tuchband at the Paradise, Bronx — George Latch,
Kings, Brooklyn — Marsh McCurdy, Pitkin, Brooklyn,
and Bill Zucker at the Valencia, Jamaica. That
Fred Kinsley, featured organist at the New York
Hippodrome, wants it known that his friend Harry
Rodgers is doing very well at Loew’s State, Boston.
That Richard H. Hosking is now at the Stroudsburg
theatre, Stroudsburg, Pa., and that Jesse Crawford
is to inaugurate the brand new organ at the Metro-
politan, Boston, the week of April 24th.
# # #
There is a petite and vivacious young lady, named
Gail Wilson, who has been appearing in a number
of presentation units. Her beauty has attracted a
number of musical comedy producers who have made
her some gratifying offers to appear in their shows.
# # *
When announcement of Pat Flaherty’s appoint-
as head of the Red Star Music Company was made,
big things were expected of him, and the firm’s
rapid growth surely has justified these expectations.
# # #
The Famous Corporation, the subsidiary of Para-
mount-Publix, are now in their new offices at 719
Seventh Av., New York City, just downstairs from
Davis, Coots and Engel, Inc. Incidently “Sing, You
Sinners,” the most outstanding song of the Para-
mount picture “Honey,” sure looks like a hit.
# # *
Will Rockwell, manager of Harms’ professional
department, informed me that Arch Selwyn has
granted permission to Harms to issue, “What Is
This Thing Called Love” for general release. The
words and music were written by Cole Porter for
Selwyn ’s presentation of the London revue “Wake
Up and Dream.” The song is already pretty well
known by virtue of the ready acceptance given it
by orchestras and singers throughout the country
who have been broadcasting it. It is a rare in-
stance of a song which is actually waited for, as is
evidenced by the eagerness with which performers
literally “took to it,” almost the minute it was
generally released.
$ * #
Remick’s, in addition to a strong catalogue of
picture songs, are publishing several popular tunes
which have already established themselves with radio
and orchestral entertainers. Among them are
"Reminiscing,” by Edgar Leslie and Harry Warren,
“Where You Are,” by Molt Dixon and Rube Bloom,
and “Absence Makes the Heart Grow Fonder,” by
Sammy Lewis, Joe Young and Harry Warren. They
are also the publishers of “Get Happy,” by Harold
Arlen and Ted Koehler for the “Nine-Fifteen Revue.”
Benny Davis, one of the heads of Davis, Coots and
Engel, is now touring the Loew Deluxe circuit as
master of ceremonies of the "Broadway Stars” unit.
* # *
Rudy Vallee and Vincent Lopez are featuring
Benee Russell’s number, “The Song Without a
Name,” which won the prize in the recent New York
Evening Graphic Music Festival Contest. Leo Feist,
Inc., will publish this number.
# * ❖
Handinan, Kent and Goodman are the publishers
of the songs, “Can It Be?,” “You, You Alone,”
“Maids on Parade” and “For You” which are fea-
tured prominently in the Universal picture, “Captain
of the Guard.” The writers are Heinz Roemheld
and Will Dagany.
ORGAN SOLOS
Henri Keates (Chicago Oriental). As the curtain
went down on the picture “Free and Easy,” featur-
ing Buster Keaton, the orchestra slowly rose from its
pit and began to play “The March of the Gen-
darmes,” from “The Parade,” Louis Adrian directing.
Suddenly Irneh Setcak, alias Henry Keates, stepped
briskly into the overture, playing the, rather a —
violin. His long frock coat somewhat mystified the
audience, which couldn’t decide whether he was a
virtuoso or not. Louis stood it as long as he could
and asked Henry what the idea was, and the reply
was that as long as it was “Take a Chance” week,
he thought he might get away with a violin solo.
But it was suggested that the organ was his proper
forte, so Henry suggested (very suggestive, you see)
that he play the organ accompanying the orchestra,
and they’d “Take a Chance” on what happened, and
thus “Sweet Mystery of Life, ’’“Sweetheart Trail,”
“Should I?,” “Swanee River” (which was sung
rather nicely by the audience) and “The One I Love
Can’t Be Bothered With Me” completed a most de-
lightful overture of fifteen minutes, and from the
response it is to be concluded that all the sugges-
tions were well founded.
Ted Koster (New York Loew’6 Lexington) pre-
sented a straight, spot solo of college music that
aroused more favorable comment than any Mr.
Koster has offered at this house. Opening his solo
with a smash, by playing “Yale Boola” in a peppy,
snappy manner, that aroused the enthusiasm of the
audience right from the first note, Koster then
played “Gaudeamus Igitur” and “It’s Always Fair
Weather,” following this with a very well
played verse and three choruses of the University
of Maine’s “Stein Song.” At the middle of the
second chorus, Koster used a vocal record of Rudy
Vallee and His Connecticut Yankees. A rhythmi-
cally played chorus of bells, etc., was offered for
the grand finale.
Louise M. Roesch (Brooklyn Strand) presented a
community-sing, “Mic” novelty entitled, “Let’s Start
a Merger,” this, her second week here. Miss Roesch,
orally, in a most pleasing voice, explained the idea
of merging voices in song. For her first number, she
led the ladies in a chorus of “Cryin’ for the Caro-
lines,” followed by a chorus by the men, then the
grand punch, the “merger” of all voices in the
audience, singing, “I’m Following You.” Miss Roesch
has “showmanship,” musical ability and a fine speak-
ing and singing voice, which the audiences show
their appreciation of, by’ according her good recep-
tions.
Eddie Fitch (Brisbane, Australia, Regent). Mr.
Fitch, formerly of Milwaukee and Chicago, U. S. A.,
reports that this solo was a special scrim presentation
for Armistice Day (November, 1929). Mr. Fitch
entitled this elaborate solo, “The Story of the Rose.”
Mr. Fitch’s own words follow : “Opening curtains
disclosed practically the entire stage set as a battle-
ground with all the red-fire in the world going off
and bombs exploding, etc., and in five seconds
(while one slide was on the 6crim), scene changed
to a scene of a dugout with man on cot, nurses,
etc. (supposed to be a dressing station), and it’s
not done with drops or wings, either. The whole floor
of the stage is covered with a 6ort of false floor, on
which is the battle set, and this raises up to an
angle of 45 degrees to form the interior of the roof
of the dugout. Incidentally, this battle and dugout
scene alone took the carpenters two weeks to
construct.”
The entire solo is as follows : Opening to a title
slide, on scrim, of “Roses of Yesterday” Fitch
demonstrates his ability at the organ by playing rose
melodies with many pleasing combinations and in a
manner, distinctively his own. While playing this
number, a garden scene appears behind scrim, in
which a man and girl do a short pantomime love scene,
and the girl sings “Moonlight and Roses” to boy.
Scene fades to slide of “Till We Meet Again,” which
Fitch plays, at second chorus, living room scene
appears and girl sings “Till We Meet Again” to boy,
who is in soldier’s uniform, finishing by presenting
boy with rose. Fitch follows with “Long Way to
Tipperary” as slide on which is superimposed a film
of soldiers marching, is shown, fading out to battle
scene (mentioned above). Organ is playing battle
music and making great din, then scene fades to
slide bearing these words : “The Rose Tells Its
Story.” Dugout scene (also mentioned above) in
which nurse and boy do short pantomime. During
this scene Fitch plays “Rose of No-Man’s Land.”
Final scene shows first scene (garden set) as girl
sings last half of chorus of “Roses of Yesterday.”
This stunt called for five changes of scenery and
lasted about 15 minutes.
BEST SELLERS
Week Ending April 12
N.° ■ 1
“When It’s Springtime in the Rock-
ies”— (Villa Moret).
No. 2
“Stein Song” — ( Carl Fischer).
“Cottage for Sale” — (De Sylva,
Brown & Henderson) .
No. 3
“Should I?”- — (Robins Music Corp.).
No. 4
“There’s Danger in Your Eyes” —
(Irivng Berlin).
“Sing You Sinners” — (Famous Music
Corp.).
“Under a Texas Moon” — (Remick
Music Corp.).
“Happy Days Are Here Again” —
(Ager, Yellen & Bornstein).
“I’m Following You” — (Irving Ber-
lin).
No. 5
“ Lazy Louisiana Moon” — (Donaldson,
Douglas & Gamble).
“Beside an Open Fireplace” — (Santly
Bros., Inc.).
“Kiss Me with Your Eyes” — ( Villa
Moret).
“Aren’t We All” — (De Sylva, Brown
& Henderson).
“If I Had a Talking Picture of You”
■ — (De Sylva, Brown & Henderson).
“Romance” — (De Sylva, Brozvn &
Henderson).
“My Love Parade” — (Famous Music
Corp.).
“Crying for the Carolines” — (Remick
Music Corp.).
“BLACK MARIA” — (Pauli-Pioneer Music Pub.
Co.) Oh how the orchestras will hop on this one.
A clever number and we might just as well get
ready to hear it plenty over the radio. Words and
music by Fred Rose.
* $ %
“MY REVERIES”— (Leo Feist, Inc.) A high
class waltz ballad that started as a theme song on
the radio through it being played nightly over
N. B. C. Has real merit and should develop into
a selling number. Lyric by Joe White, music by
Keith McLeod.
* * *
“TAKE ME” — (Santly Bros., Inc.) The words and
music for this number were written by our own very
popular orchestra leader, Joe Sanders. A pretty fox
trot and with this orchestra to start it should sell.
* * #
“MINNIE THE MERMAID”— (Leo Feist, Inc.)
This number hidden away in a 6afe for sometimes
seems to have started off as a quick novelty song.
The singing orchestras are taking it up and plugging
it. Might be one of those things. You never can
tell. Words and music by Bud De Sylva.
* * t f
“EXACTLY LIKE YOU” — (Shapiro, Bernstein &
Co.) Another of the songs in Lew Leslie’s “Inter-
national Revue.” And excellent song that should go
a long way. Lyrics by Dorothy Fields, music by
Jimmy McHugh.
“SO SYMPATHETIC”— (Leo Feist, Inc.) A beau-
tiful number that is getting a big plug and ought
to develop into a big seller. Words by Gus Kahn,
music by Harry Archer.
•* *
“I NEVER DREAMED YOU’D FALL IN LOVE
WITH ME” — (Santly Bros.) — This number is in an
English revue, “Will o’ the Whispers.” Is doing
quite well over there and might do the same thing
here. It’s a sweet number. Lyric by Donovan Par-
sons, music by Vivian Ellis.
64
EXHIBITORS HERALD-WORLD
April 19, 1930
CLASSIFIED
Advertising
Ten cents per word, payable in advance. Minimum charge,
$1.00. Copy and checks should be addressed Classified Ad Dept.
Exhibitors Herald-World, 407 So. Dearborn St., Chicago, 111.
(■
I
The Recognized National Classified Advertising Medium
Sound Equipment Bargains
DEVRY 16mm Portable talking picture machine,
four reels film with records like new. $173.00. Film
speedometers $15.00. Large Mercury Arc rectifiers
with tube $75.00. Two Simplex projectors like new
$700.00. Two Powers 615 perfect $600.00. Two Strong
lamps demonstrators $300.00. Large half size lenses
$25.00. Mazda regulators $37.30. Large $170.00 ex-
haust fan perfect $45.00. Metal 16" large hub reels
$2.00. 1000 feet new heavy cable make offer. Arc
lamp mirrors 7" with hole in center $6.00. Synchro-
nous motors for heavy machines $50.00. !4 H.P.
variable speed motors $27.50. Sound screens a foot
60c. G.E. low intensity generator $175.00. Two Pow-
ers 6B bases complete $150.00. Write or wire us your
needs. Twenty years in the theatre supply business.
You take no chance when you order from the Western
Motion Picture Co., Danville, Illinois.
Miscellaneous
HOT SAX— TRIOS, RHYTHM Choruses, Special
Arrangement. Address Charles Raymond, 2729
South Springfield, Chicago, 111.
HAVE DISTINGUISHED ADDRESS, $5 at 503
Fifth Ave., Room 308, New York, N. Y.
THEATRE LOBBY FRAMES, manufacturer to
you. Low cost. Address, Gera Frame Co., 2805
Brigton, Kansas City, Mo.
TRAILERS ON ALL FEATURES. Reasonable
rentals. Address Worldscope Service, Box 4673, Kan-
sas City, Mo.
Stationery
“NEARGRAVURE” (“Neargravurembosso” plate-
less embossing) processes. Special Neargravure 250
envelopes, 500 8)4x714" letterheads $3.33, or 8)4x11"
$4.44, postpaid. Sollidays, EXH-124, Knox, Iidiana.
Equipment for Sale
HOLMES PORTABLE PROJECTORS— Partners
disagree; must sacrifice 2 new machines four weeks
old, at $175.00 each. Address Ed. Tieman, Box 155,
Blue Island, 111.
MOVIETONE SOUND TRACK MASKS FOR
POWERS PROJECTORS, $6.00 per pair. Satisfac-
tion guaranteed or money refunded. Address Preci-
sion Mask Co., 4026 West Florrisant, St. Louis, Mo.
FOR SALE— TWO KERSTEN 12 FOOT TALKIE
HORNS with units. Bargain. $25.00 for the pair.
Address Walter Hohlfeld, Elite Theatre, Greenleaf,
Kansas.
2— REBUILT SIMPLEX MACHINES, Double
bearing intermittent movements, with five-point ped-
estals at $450.00 each; 2 — -Peerless Low Intensity
Lamps, in first-class condition, at $175.00 each. Ad-
dress Box 481, Exhibitors Herald-World, 407 S. Dear-
born St., Chicago, 111.
MOVIE-PHONE SOUND ON FILM TALKING
EQUIPMENT complete, for Powers 6A or 6B. Used
two months, lost lease. Will sell for $675.00 cash.
Address Liberty Theatre, Holbrook, Arizona.
TWO ALMOST NEW, LARGE RACON ARC
COLUMN Horn Speakers complete with Giant Dy-
namic Units. Address Clearfield Amusement Co.,
Clearfield, Pennsylvania.
BEAUTIFUL SCREEN SETTINGS, WALL DEC-
ORATIONS, SCENERY. Send dimensions for cut
rates. Address Enkeboll Scenic Concern, Omaha,
Nebraska.
“CAN YOU INSTALL YOUR OWN SOUND?”
Others have at a great saving. Detailed prints and
photographs are furnished. Write for prices and
terms. Address The Lifetone Co., Oregon, Illinois.
SOUND MIXER, Makes all dialogue clear, 6harp,
takes out mushy, barrel-like bass tones, sweetens sour
music. $25.00. One week’s trial, terms $5.00 down.
Address Service-On-Sound Corp., 1600 Broadway,
New York, N. Y.
MOTION PICTURE TALKING EQUIPMENT,
complete outfit, like new, cheap. Address F. W.
Butler, 1 736 Monroe St., Chicago, 111.
"THE TALK OF THE TALKIES” synchronized
reproducers, new nineteen-thirty models for sale OR
LEASE at $5.00 a week! H. D. Laughlin, The Life-
tone Company, Oregon, 111.
BIG BARGAINS in rebuilt Simplex Powers 6-B
and 6-A motiograph machines, all motor driven, in
guaranteed condition, as well as used low intensity
arc reflector lamps with or without machines at
reasonable prices. Big stock of rebuilt exhaust and
oscillating fans for AC and DC current. Generators,
all makes, ticket selling machines, film containers, all
at bargain prices for immediate shipment. Write for
bargain list. Address Illinois Theatre Equipment
Company, 12-14 East Ninth street, Chicago, Illinois.
THEATRE EQUIPMENT, new and used. Opera
chairs, projectors, screens, generators, rectifiers, re-
flecting arc lamps, etc. Write for bargain list and
catalogue. Address Movie Supply Co., 844 Wabash,
Chicago.
FOR SALE — Reflector Arc Lamps and accessories,
also guaranteed rebuilt Powers 6-A and 6-B and Sim-
plex Heads. Best prices. Write Joseph Spratler,
12-14 E. Ninth St., Chicago, 111.
Stage Lighting
BALLROOM AND STAGE LIGHTING Effects—
Motor-driven Color Wheels, Crystal Showers, Spot-
lights. Address C. Gowie, 253 W. 14th St., New
fork, N. V.
Theatre Wanted
WANT TO LEASE PAYING THEATRE fully
equipped in town of 3000. No competition. Prefer
Southern California, Illinois, or Wisconsin. Address
Box 483, Exhibitors Herald-World, 407 S. Dearborn
St., Chicago, 111.
THEATRE WANTED— BUY OR LEASE— With or
without sound, Central or Western States preferred.
All details first letter by Easter. Address B. J. Vought,
Palace Theatre, Crown Point, Indiana.
WANTED TO BUY OR LEASE Paying Theatre
Sound Equipped. Organ. Population not less than
3,000. Address Box 479, Exhibitors Herald-World, 407
S. Dearborn St., Chicago, 111.
Theatres , Notice!
GRAB-BAGS FOR THE KIDS Saturday afternoon.
Candy and a prize in every bag. Get the kids in the
show in the afternoon and away from the show at
night. These go over big and different each time.
500 for $12.00. Cash with order. Immediate ship-
ment if check is certified. Address Goodbody, 72 Van
Bergh Ave., Rochester, New York.
Managers ’ Schools
WANTED THEATRE EMPLOYES to learn
modern theatre management and theatre advertising.
The Institute’s training leads to better positions.
Write for particulars. Address Theatre Managers
Institute, 325 Washington St., Elmira, N. Y.
Positions Wanted
YOUNG MAN DESIRES CONNECTION as ad-
vertising or house manager of theatre. Fiften years
experience. Write Box 484, Exhibitors Herald-World,
I 407 S. Deaborn St., Chicago, Illinois.
PROJECTIONIST— 4 YEARS, EXPERIENCED
IN TALKIES. References. State salary. Address
Wayne Smith, Eureka, Illinois.
ARTIST EXPERIENCED FOR LOBBY DIS-
PLAYS. Willing to assist in other capacity. Can
manage small theatre. Address G. Younge, 346 Cen-
tral Avenue, Highland Park, Illinois.
PROJECTIONIST— One and one-half years experi-
ence on silent pictures, wishes to learn sound projec-
tion. Operates Powers machines. Age 16, will furnish
references. Address Box 482, Exhibitors Herald-
World, 407 S. Dearborn St., Chicago, 111.
LOBBY ARTIST AND PUBLICITY MAN De-
sires permanent position. Ten years experience with
Exchange and Theatre. Write Box 480, Exhibitors
Herald-World, 407 S. Dearborn St., Chicago, 111.
THEATRE MANAGER WTSHES TO NEGOTI-
ATE WITH small chain or independent theatre. Ex-
changing references. Seventeen years as owner and
manager of theatres, salary and percentage. Address
Box 478, Exhibitors Herald-Herald, 407 S. Dearborn
St., Chicago, 111.
DESIRE — POSITION AS Manager or Advertising
Man. Honest and Reliable. Address Thomas Myers,
Stuart, Iowa.
SOUND PROJECTIONIST— Non-union, Simplex
projectors. References, will go anywhere. Address,
Box 474, Exhibitors Herald-World, 407 S. Dearborn
St., Chicago, 111.
ATTENTION THEATRE OWNERS. Specially
trained managers, theatre advertising men, theatre
service men, available for employment at short notice.
No service charges. Address Theatre Managers In-
stitute, 325 Washington St., Elmira, New York.
ATTENTION THEATRE OWNERS — Specially
trained managers, assistant managers, advertising men,
service men, available for employment at short notice.
Address Theatre Managers Institute, 325 Washington
St., Elmira, N. Y.
Equipment Wanted
WANTED — Peerless or Simplex projectors, also
Strong reflector arc lamps. State price, condition
and number of machines. Will pay cash, or one-
third down and balance C.O.D. Address Box 337
Exhibitors Herald-World, 407 S. Dearborn street,
Chicago, 111.
WANTED— GOOD SOUND EQUIPMENT on disc
for 60 cycle 110-2 Mazda units, 12x16 Minusa Screen
also. Address Ben Brinck, West Point, Iowa.
HIGHEST PRICES paid for used opera chairs,
projection machines, etc Address Movie Supply Co.,
844 Wabash, Chicago, 111.
Theatres for Sale or Rent
STATE THEATRE— WESTMINSTER, INDIANA.
SOUND EQUIPMENT good, stage and scenery. Ten
year lease, reasonable rent, 775 new seats, pipe organ.
New display sign 19 feet high with 3x10 display.
Everything to make a first-class show. Population
4500, good drawing from rural districts. Town has
factories, college, six banks, other industries. Wilt
stand investigation. Reason for selling — leaving for
California. A sacrifice at $17,500.00 cash. Possession
at once. Address Miles S. Fox, Owner, Westminster,
Indiana.
THE ENTIRE EQUIPMENT of a two hundred
seat theatre including piano for nine hundred dollars
with or without lease of building. Apply to A. J. Gib-
bons, Metropolis, Illinois.
BEFORE YOU BUY A THEATRE consult us.
Profitable houses always on hand. Address Albert
Goldman, 5 South Wabash Ave., Chicago, 111.
ADDITIONAL
CLASSIFIED ADVERTISING
ON FOLLOWING PAGE
EXHIBITORS HERALD-WORLD
65
April 19, 1950
(Continued from preceding page)
IN HARRISBURG, PA. Two neighborhood thea-
tres each seating 1100. Fully equipped. Talkies. Will
sell buildings or lease. Address Moe Baturin, Harris-
burg, Pa.
250 SEATS — EXCELLENT Sound-on-Disc. Nice
interior. Town of 1,100. Thirty miles from Wash-
ington, D. C. Nearest competitor twenty miles away.
Selling account other interests. Address T. Edgar
Reed, Herndon, Va.
FOUR THEATRES IN FOUR DIFFERENT
PROGRESSIVE Self Supporting Towns in Florida,
two in County Seats. These for sale on Satisfactory
Terms. Owner Retiring from Business. Address
Agent C. D. Maddox, Archer, Fla.
ARCADIA THEATRE BUILDING, Olney, 111.
650 seat, 3 stores, 7 offices, all rented, or will rent the
theatre alone on a good income basis. Address A.
L. Redman, Pres., 212 East Main St., Olney, 111.
CULVER THEATRE, 873 Merchants Road,
Rochester, N. Y. 300 to 500 seats. High class
neighborhood. Possession at once. Terms $40,-
000 for sale, or $4,000 rental per annum. Will take
back large first mortgage. Photo on request. In-
quire City Savings Bank, Albany, N. Y.
Insurance
THE BIGGEST SAFEGUARD for your business
is the sure protection afforded by insurance. BUT
insurance improperly written is itself a loss of money
to you. For ten years we have made a study of the
theatres insurance needs. Call on us or write us.
Address Jules Tuillard & Co., Room 937, 175 W.
Jackson Blvd., Chicago, 111.
Cameras for Sale
AKELEY. brand new. Write for booklet. Address
Wood, 204 Inland Bank, Indianapolis, Indiana.
Projector Repairing
SKILLED MECHANICS, specialized tools, and a
shop equipped for but one purpose can offer you
nothing but the best in repair work. That is what I
have, and I can offer you the best in the overhauling
of your motion picture machinery equipment. One
of the oldest repair men in the territory, and serving
some of the largest houses. Relief equipment fur-
nished free. For results bring your work to Joseph
Spratler, 12-14 E. Ninth St., Chicago, 111.
BEST SHOP for repairing projection machines.
Prompt service, reasonable prices. Address Movie
Supply Co., 844 Wabash, Chicago.
Slot Machine Owners, Notice
JOB WANTED— HAVE HAD THREE YEARS’
experience operating Slot Machines. Can repair all
types. I am 21 years old and willing to go any-
where. Make me a proposition. Address A1 Walker,
care of Box 623, Cameron, Texas.
Film for Sale
EXCELLENT WESTERNS, $3 REEL; Powers
6A Projectors, $125.00. Address Marshall Films,
Rome, Georgia.
Miscellaneous
PROF. COPIES “OHIO RIVER MOON.” Ad-
dress John Storm, 212 Harmony Hill, Benwood,
W. Va.
FROZEN KUSTURD MACHINES— Photos, par-
ticulars now ready. Address New International
Frozen KUSTURD Machine Co., 17 East 37th St.,
Indianapolis, Ind.
Chairs for Sale
BIG BARGAIN in used Opera Chairs, 600 up-
holstered, 800 veneer. Address Movie Supply Co.,
844 Wabash Ave., Chicago, 111.
OPERA CHAIRS, seats and backs for all makes,
five ply, at prices that save you money. Jobs in new
and used chairs. Address Redington Company, Scran-
ton, Pa.
1,000 used high-grade spring constructed theatre
seats covered in imitation Spanish leather. The seats
are all brand new with metal bottom boards. Very
reasonable prices. 500 spring edge seats covered in
imitation Spanish leather made by Heywood-Wakefield
Company. 1,000 upholstered seats in imitation leather,
veneer backs. 750 heavy 5-ply veneer theatre chairs Yz"
backs. Also several smaller lots of upholstered chairs,
panel backs, at very attractive prices. We can fur-
nish you with ycur needs — everything for the theatre
— in the used line — at a great saving. For more in-
formation and prices, write Illinois Theatre Equip-
ment Company, 12-14 E. Ninth Stret, Chicago, Illinois.
W
THE VOICE OF THE INDUSTRY
LETTERS FROM READERS
Championing the Silent
W RITES PHIL RAND: “ENCLOSED PLEASE
find a dandy letter from one of the old gang ,
Frank E. Sabin of Eureka, Montana. Here is
what he says”:
Just read your “poetry” and I'm thinking
on the same plane and have been for some
time. You have me beat on population (850
here) and perhaps a town of 1,200 will sup-
port a sound installation, but I’m darned if
I can see where I would get off if I were to
go to the expense of installing.
The next thing is what to buy. Disc is on
the tobboggan (so the film peddlers say) and
sound-on-film is the coming thing. It looks
reasonable to me. I never could stomach that
disc gag and the additional express one has to
pay, also the score charge. (They tell me the
score charge is tacked on the film as well.)
I have an idea it will pay to wait till this
fall, at least, before tying with sound. But,
in the meantime, how are we going to buy
pictures and know they are good? In check-
ing over the current issues of the Herald-
World, I find seven-eighths of the reports in
“What the Picture Did for Me” are sound
reports. What’s the matter with the silent
boys? Have they tucked their tails between
their legs and given up the ghost? I have
tried to be a conscientious reporter to this de-
partment, reporting on the few pictures I run,
and I think the silent houses should wake
up and do their share or we will be S O L
for sure.
We are right back where we were before
the Herald-World installed this valuable
service. I’ll tell you, Phil, it’s been a Godsend
to me. Unless the silent boys awaken and
start shooting in reports we will be obliged
to buv blind from any salesman that happens
in. Your name carries a lot of weight with
the Herald-World and with exhibitors. Write
in a good hot letter in capital letters to the
Herald-World sounding a warning to the
silents to report on every picture they run
or be faced with the certainty of poor pro-
grams and resultant loss in receipts.
If we can keep up the quality of our fea-
tures through the medium of reports, it will
still be the cry for talkies in our case and
allow us to wait a bit longer and thus bene-
fit by improved mechanism and lower costs.
I have had no complaint from my patrons
and I don’t think you should be bothered to
any extent.
When I can buy a complete installation for
$1,000 or less I shall do so. I see they have
them advertised as low as $850 for the two
soundheads but how good are they? My non-
sync cost $600 and it’s worth every penny I
put into it. I wouldn’t think of going back
to the piano.
So long, Phil. I'll be watching for your
message. You can’t make it too strong.
Regards and best wishes. — Frank E. Sabin,
Eureka, Mont.
Phil Rand continues:
Now, how in heck can I make it any
stronger than Frank does! I can’t but I
can also repeat that there are a whole lot of
smaller houses still doing silent business and
we are up against a wall sure enough unless
we all report on silents old or new, good or
had. It may mean all the difference to us
little fellows from getting by or closing up
shop.
I have, I must confess, been remiss in re-
porting of late so I hereby rush in a few
reports and will send in more right away
pronto. Come on, boys, let’s all send in some
tips on the last silents we ran and help each
other out.
I might add for good silents Metro has some
good all-around big and program picture
silents. Also the very best comedies silent.
First National has some good silents, too —
Barthelmess, Colleen Moore and Dove. They
also have the Ken Maynard’s, you know.
R K O has five silent Tom Mix, all good. Of
course. Paramount has some old and good
Zane Grey, Behe Daniels and Clara Bow.
Shoot ’em in, boys, no matter how old.
Every tip now is a real tip. Let’s all get
busy. — Phil Rand, Rex theatre, Salmon,
Idaho.
Film Vocabulary
By a Small Town Exhibitor
“WHAT PRICE GLORY” — A SMALL
town exhibitor playing prestige pictures.
The Sap — A small town exhibitor.
The Kibitzer — An invited audience to pre-
view a picture.
It’s a Great Life — Show business.
Rich People — Distributors.
Happy Days — When a fifteen dollar West-
ern brought in $150.00.
Illusion — A bootleg sound equipment.
Dynamite — A film salesman.
Why Bring That Up — A film celebrity’s
biography.
Men Without Women — They learned about
women.
M. Melz, Melz-Arcade theatre, Ferriday,
La.
Publix Uptown in Boston
Goes from 75 Cents to $1
( Special to the Herald-World)
BOSTON, April 15. — The Publix LTptown
theatre has advanced from the prevailing high
top of 75 cents to $1 top, being the only Bos-
ton house to make an advance in prices. This
top is 25 cents above Publix Metropolitan, the
largest theatre in New England, located in
Boston.
RKO Will Wire Newly
Acquired Toledo Houses
(Special to the Herald-World)
TOLEDO, OHIO, Anril 15.— R TC O is said
to have acquired the Rivoli and Stand thea-
tres here, the deal having heen finally com-
pleted a few days ago. Both houses are to be
remodeled and wired. The Palace was for-
merly a legitimate and stock house.
Report Fox Will Build
Theatre-Hotel in Ohio
(Special to the Herald-World)
FINDLAY, OHIO. April 15. — It is reported
that Fox will build 80-room hotel in combina-
tion with 1,200-seat theatre here. Publix is
said to be behind the plans for large theatre
and hotel building to be erected by Limo Cor-
poration, of New York.
6G
EXHIBITORS HERALD-WORLD
April 19, 1930
w
WHAT THE PICTURE DID FOR ME
Verdicts on Films in Language of Exhibitor
Copyright, 1930
Columbia
BROADWAY SCANDALS (AT): Special cast—
March 26-27. Very good program picture. Print and
recording good. Eight reels. — P. G. Held, New
Strand theatre, Griswold, la. — General Patronage.
BROADWAY HOOFER (AT) : Special cast— Great.
Should be classed as a special. Gave wonderful satis-
faction and immense enjoyment to good patronage.
Can stand all the praise given. Miss Saxon a real
star. Recording perfect. — Playhouse theatre, Clyde,
N. Y. — Small town patronage.
THE MELODY MAN (AT): Special cast- March
23-24-25. I considered this a very good picture but
there must have been something wrong as it certainly
flopped at the box office. Some wonderful acting,
good music and good voice recording, but it seems
that Columbia pictures will not bring them in. These
pictures do not get a good first run showing in this
territory and the stars are no good at the box office.
Seven reels. — Walter Hohlfeld, Elite theatre, Green-
leaf, Kan. — General patronage.
MEXICALI ROSE (AT): Special cast— March 21-
22. Pretty good picture, although they must have
changed directors at the seventh reel, as it certainly
does not fit in snugly with the train of thought en-
gendered in the preceding six reels. Disc good. —
J. S. Walker, Texas theatre. Grand Prairie, Tex. —
General patronage.
MURDER ON THE ROOF (AT): Special cast—
March 27. Just a good picture, nothing special. Talk-
ing very good. Six reels. — Delmer F. Harris. Del-
harco theatre, Concordia, Kan. — Small town pat-
ronage.
HURRICANE (AT) : Hobart Bosworth — March 6.
Extra good talking. Excellent sea drama. Plenty
action. — Delmer F. Harris, Delharco theatre, Con-
cordia. Kan. — Small town patronage.
FLIGHT (AT): Jack Holt — Good picture which
drew several comments from our patrons. Record-
ing on disc good, but at that twelve reels is too
long for any kind of a picture, especially where the
patrons want a short subject on the program. Twelve
reels. — Parkside theatre, Clinton, la. — General pat-
ronage.
First National
COMPANIONATE MARRIAGE: Betty Bronson—
April 1. I’d just as soon not air this kind of stuff
in public. If it has to be taught do it privately, and
not before a lot of small children. Good print and
photography. Seven reels. — Robert K. Yancey, Bonny
theatre, Mansfield, Mo. — General patronage.
STRICTLY MODERN (AT): Dorothy Mackaill—
This little picure hung up a record in my house.
Grossed the least I have ever taken in on a talking
picture. — And believe me that’s little enough. Pic-
ture a first-class washout in every respect. I have
run several much worse, but will have to admit that
if I had been outside of the theatre business I
wouldn’t have paid my money to see this. I notice
it is to play in one of Texas’ key run cities next
week in a leading first run Publix theatre. What a
hooking they are going to give their patrons. Record-
ing good. — B. E. Garner, The Cozy theatre, Strawn,
Tex. — General Patronage.
NIGHT WATCH: Billie Dove— March 24-25. Very
nice picture and drew a fair attendance. Seven
reels. — V. Crichton, Regent theatre, Chapleau, Ont.,
Canada. — Small town patronage.
Fox
SONG OF KENTUCKY (AT): Special cast — Just a
fair program not much to it. The recording on disc
is very bad. — A. Mitchell, Dixie theatre, Russellville,
Ky. — Small town patronage.
THE SKY HAWK (AT): Special cast — March 25-
26-27. A good reel of air work, but outside of that
the print didn’t click here. Recording poor on film.
I stepped on it for a special but it is only a fair
program picture. — E. A. Reynolds, Strand theatre,
Princeton, Minn. — Small town patronage.
Key to Sound Symbols
AT — All-Talking
TME—' Talking, Musical Score, Effects
MC— Musical Comedy
O Operetta
ME Musical Score, Effects (only)
DEFINITIONS: AT, a picture in which all
speaking to be observed in the essential action
is recorded, the designation including any musi-
cal score which the picture may have. TME, a
part-talking picture, the designation including
the musical score necessary in such types and
any sound effects. MC, a picture corresponding
to the type of stage production called “musical
comedies," being extravaganzas or revues featur-
ing musical act9 and dancing and with all sound
essential to the action, including dialog, re-
corded. O, a picture corresponding to the
light operas of the sth.ge called “operettas.”
ME, a picture which has a musical score, may
have sound effects, but which has no dialog.
NOTE: When no symbols appear directly after
the title, the picture was run in silent form.
LUCKY STAR: Gaynor-Farrell — The running time
on this picture was one hour and forty minutes. It
pleased our patrons, but personally I can’t see how
a director will slip up and allow a man whose legs
have been paralyzed for over a year walk in the last
reel. Thirteen reels. Parkside theatre, Clinton, la. —
General patronage.
FOUR DEVILS: Special cast — This one seems to
satisfy our patrons. Eleven reels. — Parkside thea-
tre, Clinton, la. — General patronage.
THE BLACK WATCH: Victor McLaglen— April 3.
After running only one night a week for a long
time we decided to try one more night and began
with this. We won’t blame our folks if they never
come back. The picture is too bloody for children
and has little entertainment value for adults. Seven
reels. — C. E. Hopkins, The Hopkins theatre. Cotter,
Ark. — Small town patronage.
THE BIG PARTY (AT): Special cast- March 16-
17. A melodrama that registers fairly well. Record-
ing none too good on spots. Walter Catlett is his
usual good part and the picture will click if they
like hilarious comedy. — E. A. Reynolds, Strand thea-
tre, Princeton, Minn. — Small town patronage.
CHRISTINA (TME): Janet Gaynor— March 19. A
great sound on disc, picture with advertising on
cards. All of cast talking their parts, and then
when Janet springs that million dollar voice on them
in last two reels. How they rave at you because she
did not talk all through. This little girl has all of
J. C. Jenkins
— His Colyum
The page of Javsee Jenkins' com -
ments on and of exhibitors he has
met, together with his sundry and
several, but always interesting,
observations on other topics, is
found on page 47 of this issue.
Jaysee-— Page 47
them backed off the board when it comes to talking,
or maybe it’s Fox recording now, as all their stuff
has extra good recording now. Ten reels. — Ray Shell,
Strand theatre. Ransom, Kan. — Small town pat-
ronage.
CAMEO KIRBY (AT): Special cast^-March 16-17-
18. Terrible, leave it alone. A high brow produc-
tion that will not please. Patrons walked out on
this one, no action, well recorded on disc with some
good singing by Murray but not what the public
wants. Reel five opens with Stepin Fetchit talking
to himself for about 350 feet. Terrible, cut it out.
I ran this scene through the projector immediately
after loading up and then made change over on next
scene. Wish Fox would take this nigger out and
shoot him, he isn’t funny any more. Seven reels. —
Walter Hohlfeld, Elite theatre, Greenleaf, Kan. — Gen-
eral patronage.
SUNNY SIDE UP (AT) : Janet Gaynor— Good box
office tonic. Very poor recording on disc. — Playhouse
theatre, Clyde, N. Y. — Small town patronage.
SOUTH SEA ROSE (AT): Lenore Ulric— March
12-13. A fair program picture. Starts as a drama
and ends as a sappy comedy. Photography excellent
and recording on film fair. — E. A. Reynolds, Strand
theatre, Princeton, Minn. — Small town patronage.
NIX ON DAMES (AT): Special cast— March 28-
29. An acrobat team on vaudeville take a vacation
in New York. Both get sweet on same girl and
break up and then find the real girl and all ends
well. A fair picture. — E. A. Reynolds, Strand thea-
tre, Princeton, Minn. — Small town patronage.
BIG PARTY (AT) : Sue Carol — Here’s one that is
a knockout, best for a long time. Recording very
good, which i6 a wonder from Fox. Box office that’s
what we are looking for. — A. E. Jarboe, Ritz theatre,
Cameron, Mo. — General patronage.
THE SKY HAWK (AT): Special cast— All talking
sound, fair box office. Fox recording very bad on
this one, first part and last part. The father is
terrible. He can’t talk in any picture we have had. — -
A. E. Jarboe, Ritz theatre, Cameron, Mo. — General
patronage.
FROZEN JUSTICE (AT) : Lenore Ulric— March
28-29. Cheating, seducing, murdering, drinking, gam-
bling, pandering, fighting, stabbing, cribs and dance
halls, the only clean, decent thing about this is the
decoration on the film at “The End.” Sound has
certainly brought the filth to the screen. Check back
on your book and see just when you have had a
really clean picture. I have not had one since last
November when I played “Wise Girls.” I can run
anything that anyone else can, my patrons are city
people who are used to all kinds of things, but they
are getting fed up on this filth. This thing might
be suitable for the 10c houses in oil fields or lumber
camps. I read a few favorable comments on this pic-
ture and advertised it as good. I have learned my
lesson. Hereafter I will pick out one single exhibitor
whose reports I can follow without fear. Recording
on disc not good. Nine reels. — J. S. Walker, Texas
theatre. Grand Prairie, Tex. — General patronage.
THEY HAD TO SEE PARIS (AT) : Will Rogers—
March 17-18. Excellent. Disc good. — J. S. Walker.
Texas theatre, Grand Prairie, Tex. — General pat-
ronage.
MARRIED IN HOLLYWOOD (AT) : Special cast—
March 24-25. Excellent picture that failed to draw.
Pleased about 50 per cent. Folks are getting tired
of so much singing and dancing. Give us a real play
once in a while. Disc good. — J. S. Walker, Texas
theatre. Grand Prairie, Tex. — General patronage.
FOUR DEVILS (TME) : Special cast— March 20-21.
A very good picture. Three short reels in talking
which is very clear. Picture is somewhat slow mov-
ing, too much detail in places. Would suggest that
exhibitors run the first nine reels at 100 feet per
minute as it will help it by speeding up the action
a little and not hurt the music. Twelve reels. — Wal-
ter Hohlfeld, Elite theatre. Greenleaf, Kan. — General
patronage.
April 19, 1930
EXHIBITORS HERALD-WORLD
67
MGM
LORD BYRON OF BROADWAY (AT): Special
cast — March 23-24-25. Good program picture that
clicked only fair at the box office. Print and record-
ing good. Nine reels. P. G. Held, New Strand thea-
tre, Griswold, la. — General patronage.
LORD BYRON OF BROADWAY (AT): Special
cast — March 9. A very good picture. Some shots in
color and a time worn theme that goes over in spite
of itself.— E. A. Reynolds, Strand theatre, Princeton,
Minn. — Small town patronage.
WISE GIRLS (AT): Elliot Nugent— April 4-5.
Thi6 is too dry, without singing and dancing. Too
much sameness. Didn’t please generally. Although
it's a good play and the disc recording is fine.
Photography very poor. — Robert K. Yancey, Bonny
theatre, Mansfield, Mo. — General patronage.
WISE GIRLS (AT): Special cast— March 19-20.
A pretty good program picture that fell flat at the
box office. Print and recording good. Ten reels. P.
G. Held, New Strand theatre, Griswold, la. — General
patronage.
IT’S A GREAT LIFE (AT) : Duncan Sisters —
March 23-24. Here is one that registers swell. In
spite of the back stage theme it has something that
they like. A little color, good recording, wonderful
singing. Swell photography and everything else that
goes to make a good picture. They will like it.—
E. A. Reynolds, Strand theatre, Princeton, Minn. —
Small town patronage.
IT’S A GREAT LIFE (AT): Duncan Sisters—
March 7-8. Get this, boys. Step on it and see how
they like it. Most natural toned singing to date.
Give it the volume and see them eat it up. It’s there
and over. These girls know their stuff. Recording
very, very good, but Metro far too high for the small
town. Will have to get in line or stay out. This
picture will please any audience, anywhere, any time.
Lost money for me but that’s that. They most all do.
Ten reels. — Ray Shell, Strand theatre. Ransom, Kan.
— Small town patronage.
MADAM X (AT) : Ruth Chatterton — Positively the
finest piece of acting ever appearing on the 6creen,
as is demonstrated by Ruth Chatterton. Picture drew
select crowds. Good recording on disc. — Playhouse
theatre. Clyde, N. Y. — Small town patronage.
MADAM X (AT) : Ruth Chatterton — March 30-31-
April 1. All talking. Good drama and one you can
push. But the recording was terrible. Metro usually
send first class recording but this was awful. Ten
reels. — B . J. Vanderby, Strand theatre, Springfield,
S. D. — General patronage.
SO THIS IS COLLEGE (AT) : Special cast— March
28-29. This is our fourth sound picture, and we ha’d
the biggest Saturday night since we have been in
the business. Very fine college picture and pleased
100 per cent. — Robert K. Yancey, Bonny theatre.
Mansfield, Mo. — General patronage.
A LADY TO LOVE (AT) : Vilma Banky — March
2-3. This is sure the bunk. Six reels too long, the
poorest talking picture we have played so far. Vilma
and a bunch of Italians trying to make all the noise
they can. It is a shame to put Vilma Banky in
such a picture. I wonder what is the matter with
Metro making a lemon like that. Print good, record-
ing only fair. Ten reels. — P. G. Held, New Strand
theatre, Griswold, la. — General patronage.
DEVIL MAY CARE (AT) : Ramon Novarro — An
excellent picture that didn’t have enough drawing
power in this situation to pull the hat off your head.
Picture one of the costume affairs with Napoleon’s
uniforms and all that horse feathers and people here
just simply are not interested in the French revolu-
tion. due perhaps to the fact that it was fought
too long ago. It was a good picture, however, and
Novarro’s voice splendid. My patrons want gin. jazz
and whoopee pictures and the jazzier they are the
more money I get. Recording on this picture excel-
lent.— B. E. Garner, The Cozy theatre, Strawn, Tex.
— General patronage.
FREE AND EASY (AT): Buster Keaton — Is more
show than all his past efforts combined, photography
very good, sound on track clear as a bell. Audience
appeal wonderful. Buy it and boost it. — W. B.
Franke, Humota theatre, Humboldt, la. — General
patronage.
THE VIKING: Pauline Starke — Beautiful picture
in natural colors and the work was great. Best we
have seen and the story was good. Pleased 100 per
cent. Nine reels. — H. G. Williams. Quanah theatre,
Fletcher, Okla. — Small town patronage.
THEY LEARNED ABOUT WOMEN (AT): Van
& Schenck — March 10-11. Just another song, and
dance affair, in which Van & Schenck are stars in
major league, although both look about 50 years old.
And poor Bessie Love has to be second choice again,
she has to get her man second hand. Give the poor
little girl a break, please. Disc fair. — J. S. Walker,
Texas theatre. Grand Prairie, Tex. — General pat-
ronage.
THUNDER: Lon Chaney — March 26-27. A Lon
Chaney production that went over well, with Chaney
in the role of a railroad engineer. Should go over
in all towns, especially railroad towns. Second
night’s receipts better than first, which is very un-
usual here. Eight reels. — V. Crichton, Regent thea-
tre, Chapleau, Ont., Canada. — Small town patronage.
SHIP FROM SHANGHAI (AT): Special cast—
March 21-22. If you want a picture for Saturday
that is bubbling with action and drama, play this.
It has a punch and recording good. Scenery shots
okay. — E. A. Reynolds, Strand theatre, Princeton,
Minn. — Small town patronage.
HOLLYWOOD REVUE (AT): Special cast— This
is good and will get you the money. Recording on
disc the very best we have had. It was perfect. —
A. Mitchell. Dixie theatre, Russellville, Ky. — Small
town patronage.
WOMAN RACKET (AT) : Special cast— March 29.
Very good. Received more comments on this than
any picture I have played in a good while. Recording
clear as a bell on disc. Blanche Sweet does great
work as does Tom Moore and John Miljan. Eight
reels. — G. B. Orne, Richmond theatre, Richmond, Vt.
— Small town patronage.
DYNAMITE (AT) : Special cast — What a picture
“Dynamite.” The old master hand Cecil De Mille,
with his uncanny direction to make audience pictures.
“Dynamite” is perhaps the best picture we have
played as far as pleasing every one and the work
this girl Kay Johnson and Charles Bickford is the
best we have seen. I don’t remember having seen
this girl before in any pictures we have run, but she
certainly is an actress that lives the part. Her
work is outstanding and the people I talked to were
unanimous in saying that she did a fine finished
part in this picture. If Metro has Kay Johnson tied
up with a contract it looks from her work in “Dyna-
mite” that she i6 a find. And if they are smart
they will use her in like parts for she was distinctly
a hit with her work in “Dynamite.” May she go
further. Another thing her voice is perfect. She
speaks at just the right tempo, not too fast so that
she is plainly heard and understood and that is a tip
that some of the women who have crossed our screen
could well pay attention to, for when they talk too
fast they are hard to get. More power to Charles
Bickford and Kay Johnson. They put “Dynamite”
over to a splendid audience picture. — Columbia thea-
tre, Columbia City, Ind. — General patronage.
Paramount
THE SATURDAY NIGHT KID (AT): Clara Bow
— All talking. Good program picture. Recording
good. Seven reels. — B. J. Vanderby, Strand theatre,
Springfield, S. D. — General patronage.
THE SATURDAY NIGHT KID (AT): Clara Bow-
March 28-29. This picture did good business, but the
story is not as good as most of her past pictures.
Clara is a great little star if they keep her in
snappy stories like “It,” “Rough House Rosie,” “Red
Hair,” etc. Recording is very good on disc. Clara
does not have a pleasing voice, it does not fit her
personality. Seven reels. — Walter Hohlfeld, Elite
theatre, Greenleaf, Kan. — General patronage.
RIVER OF ROMANCE (AT): Buddy Rogers—
March 21-22. A retake of “The Fighting Coward”
and lacks the comedy and pep of the old silent ver-
sion. Good recording and dark print, advertising
attractive but no draw for us. Nine reels. — O. A.
Fosse, Community theatre, Ridgeway, la. — General
patronage.
SPEEDY: Harold Lloyd — December 27-28. We are
a long time about getting around to report on this,
but we want to give Paramount credit for giving us
a real Christmas present by renting it to us at a
price that permitted us to make money. In the
years that we have been in the business this is the
first time that a distributor has made us a present
of anything more valuable than a cut glass ice pick,
and we want the brethren to know that they have
us royal treatment this time. Eight reels. — C. E.
Hopkins. The Hopkins theatre. Cotter, Ark. — Small
town patronage.
STREET OF CHANCE (AT): William Powell-
Very good on Sunday crowd. But oh, how it flopped
on Monday. Worst in months. Good picture of its
kind. — A. E. Jarboe, Ritz theatre, Cameron, Mo. —
General patronage.
THE COCOANUTS (AT): Four Marx Brothers—
April 4-5. This one was hot last fall, now it’s barely
warm by comparison with what is being shown
around us. Lost plenty. Ten reels. — O. A. Fosse,
Community theatre, Ridgeway, la. — General pat-
ronage.
SAWDUST PARADISE: Esther Ralston— April 5.
Drew a fine crowd and proved very entertaining.
Esther Ralston did a fine bit of acting and she cer-
tainly is easy on the eyes. Seven reels. — C. E. Hop-
kins, The Hopkins theatre. Cotter, Ark. — Small town
patronage.
BURNING UP: Special cast — Best picture we have
had in several months. It has it all, comedy, action,
and romance with a good auto race. It’6 a sure
money getter, advertise it big. Six reels. — H. G.
Williams, Quanah theatre, Fletcher, Okla. — Small
town patronage.
BETRAYAL: Emil Jannings — Most of our lady
patrons liked this one, as they had a chance to wipe
the dew drops off their eyes. Nine reels. — Parkside
theatre, Clinton, la. — General patronage.
Pathe
OH YEAH (AT): Special cast— March 23-24-25.
One of the best sound pictures we have played. Full
of comedy and with a plot that’s a relief. Eight reels.
— F. C. Luchsinger, Pawnee theatre, Columbus, Neb.
— General patronage.
OH YEAH (AT) : Special cast — March 24. Just
plenty good, will please anywhere. Especially a rail-
road town, or any working person. Recording pretty
good. Eight reels. — Delmer F. Harris, Delharco
theatre, Concordia, Kan. — Small town patronage.
RICH PEOPLE (AT) : Constance Bennett — March
10-11. Here is one good one, boys, Pathe seems to
know how to record so the cash customers can tell
what it’s all about. Lost money but that’s the big
noise now, make a little one week, lose it the next.
Not until the producers get sound rentals back to
where silents were for the small town boy be able
to break even. If it is not done soon I know one
that will be out of the game. Miss Bennett has a
very charming voice, which seems made for talking
pictures. Eight reels. — Ray Shell, Strand theatre.
Ransom, Kan. — Small town patronage.
RED HOT RHYTHM (AT) : Special cast— Had the
recording on disc been good it would have been a
good program show, but the recording was terrible.
First bum recording from Pathe on disc. — A.
Mitchell, Dixie theatre, Russellville, Ky.— Small town
patronage.
RKO
RIO RITA (MC) : Bebe Daniels— March 27-28-29.
Boy, here is one that sure pulls them in. Spent $50.00
on advertising. This is a lot of money for a small
town, don’t believe it would have been necessary. A
wonderful production, last third in color, sound not
so hot account of musical background on most of
dialog. Well synchronized, and sure gets the busi-
ness. Have played better recordings, but is fair.
Fifteen reels. — Ray Shell. Strand theatre. Ransom,
Kan. — Small town patronage.
LOVE COMES ALONG (AT) : Bebe Daniels—
March 18-19-20. A good program picture. A little
rough in 6pots and weak in theme, yet her singing
helps pull it over fairly well. Recording okay. —
E. A. Reynolds, Strand theatre, Princeton, Minn. — -
Small town patronage.
LOVE COMES ALONG (AT) : Bebe Daniels—
March 26-27. Merely a show window in which Bebe
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EXHIBITORS HERALD-WORLD
April 19, 1930
is allowed to display her ware. — J. S. Walker, Texas
theatre. Grand Prairie, Tex. — General patronage.
STREET GIRL (AT) : Special cast — Only pleased
about 50 per cent here. Some of the dialog very
hard to understand due to the foreign brogue some
of the players had to use to portray their parts. A
lot of the musical scenes did not come up to hoyle,
or the print we received was not synchronized per-
fectly, as it seemed to be in and out of time. Disc
print. Nine reels. — Parkside theatre, Clinton, la. —
General patronage.
SIDE STREET (AT): Special cast— March 5-6.
Not a bad picture, but dialog poor due some to the
Irish dialect but mostly to the recording. Eight
reels. F. C. Luchsinger, Pawnee theatre, Columbus,
Neb. — General patronage.
SEVEN KEYS TO BALDPATE (AT): Richard
Dix — March 19-20. It seemed to please, although it
is just as crazy as the silent version of a few years
ago. Disc good. — J. S. Walker, Texas theatre. Grand
Prairie, Tex. — -General patronage.
SEVEN KEYS TO BALDPATE (AT): Richard
Dix — Very good. Box office, yes. Recording good. —
A. E. Jarboe, Ritz theatre, Cameron, Mo. — General
patronage.
HALF MARRIAGE (AT) : Olive Borden March
12-13. A very entertaining picture with good dialog.
Will appeal especially to the young folks. Seven
reels. — F. C. Luchsinger, Pawnee theatre, Columbus,
Neb. — General patronage.
Tiffany
PARTY GIRL (AT): Special cast — March 12. Just
a dandy picture. Wish we had played it up bigger.
Talking about as good as we have had. Play this
one, it’s plenty warm. Eight reels. — Delmer F. Har-
ris, Delharco theatre, Concordia, Kan. — Small town
patronage.
THE LOST ZEPPELIN (AT) : Special cast—
March 28-29. Very good picture liked better than the
“Sky Hawk,” out of Fox. Fair box office. Eight
reels. — A. E. Jarboe, Ritz theatre, Cameron, Mo. —
General patronage.
THE LOST ZEPPELIN (AT): Special cast—
March 2-3-4. Very good entertainment with some
new and novel ideas in sound pictures. Dialog very
clear. Eight reels. — F. C. Luchsinger, Pawnee thea-
tre, Columbus, Neb. — General patronage.
THE LOST ZEPPELIN (AT): Special cast—
March 20-21-22. Get this, boys, and spend as much
advertising as you do for pictures and see them
come. Draws like a mustard plaster if they know
of it, and it is there. Something different, and
well directed. Dialog plainest of any picture shown
in a year. You can’t go wrong on Tiffany, they
are the small town theatres’ best friend. Eight
reels. — Ray* Shell, Strand theatre. Ransom, Kan. —
Small town patronage.
LOST ZEPPELIN (AT) : Special cast — February
17. Just a whiz of a good picture, every theatre
should play it. Talking very good disc equipment.
Plenty action, wonderful scenery, an adventure story
of the highest type. — Delmer F. Harris, Delharco
theatre, Concordia, Kan. — Small town patronage.
THE LOST ZEPPELIN (AT) : Special cast—
March 3-4-5. I would call this a sure-fire picture
for the small towns. It has everything for good
entertainment. The photography is wonderful and
the recording on disc is good. A good Saturday
night show. Tiffany’s prices are right. Eight reels.
— Ralph Menefee, Palace theatre, Hoxie, Kan. — Small
town patronage.
PAINTED FACES (AT) : Special cast — March 7-8.
A very good production. Dialog plain, in fact all
Tiffany recordings played to date, have been good.
much better recordings than many of the larger
companies. Tiffany is a life saver for the small
town running sound. Eight reels. — Ray Shell, Strand
theatre. Ransom, Kan. — Small town patronage.
PEACOCK ALLEY (AT) : Mae Murray — February
14. Fairly good picture. One reel of good techni-
color that was not needed, but fit in beautifully.
Talking not very good on our disc equipment. Medi-
ocre program, not so good for smaller towns. —
Delmer F. Harris, Delharco theatre, Concordia, Kan.
— Small town patronage.
PEACOCK ALLEY (AT) : Mae Murray— Very
poor, one day will be enough or trade it. No box
office. — A. E. Jarboe, Ritz theatre, Cameron, Mo. —
General patronage.
United Artists
TEMPEST: John Barrymore — March 19-20. Won-
derful acting in this one, will suit better class local-
ities. Nine reels. — V. Crichton, Regent theatre,
Chapleau, Ont., Canada. — Small town patronage.
Universal
POINTS WEST: Hoot Gibson— Another bunch of
rip snorting, knock ’em down and drag 'em out
that did not mean a thing here. Six reels. — Park-
side theatre, Clinton, la. — General patronage.
COURTING WILDCATS (AT): Hoot Gibson—
March 28-29. A good comedy Western. Hoot talks
quite plain. Print and recording good. Six reels. —
P. G. Held, New Strand theatre, Griswold, la. —
General patronage.
HOLD YOUR MAN (A): Laura La Plante— April
2-3. All talking. Dandy program picture. Not big,
but clever. Recording good. Seven reels. — B. J.
Vanderby, Strand theatre, Springfield, S. D. — General
patronage.
SKINNER STEPS OUT (AT) : Glenn Tryon—
March 28-29. Just an ordinary program picture. Not
so hot. Dialog mushy. Seven reels. — B. J. Vanderby,
Strand theatre, Springfield, S. D. — General pat-
ronage.
SKINNER STEPS OUT (AT) : Glenn Tryon—
March 21-22. Fair program picture. Recording fair.
Seven reels. — P. G. Held, New Strand theatre, Gris-
wold, la. — General patronage.
FLYING HOOFS: Jack Hoxie — Fair Western but a
re-issue, and did not draw much. Had plenty of
action. Five reels. — H. G. Williams, Quanah thea-
tre, Fletcher, Okla. — Small town patronage.
DRAKE CASE (AT) : Special cast — March 17-18.
Very good trial story, but why did the producers all
want to make these by the dozen. Recording good
and plain, best from this company to date. Pleased
the few who came but they are fed up on murder
and trial pictures, in another ten years one or two
might go good. Eight reels. — Ray Shell, Strand
theatre. Ransom, Kan. — Small town patronage.
LUCKY LARKIN: Ken Maynard — March 25. Good
Western, I guess. Had so many stops we couldn’t
tell much about it. Film needed waxing and wouldn’t
stay in place. It was terrible. Seven reels. — Rob-
ert K. Yancey, Bonny theatre, Mansfield, Mo. — Gen-
eral patronage.
COME ACROSS: Special cast — Average program
feature. Seven reels. — Parkside theatre, Clinton, la.
— General patronage.
IT CAN BE DONE: Glenn Tryon — Universal did
it on this one. It'6 not a comedy drama, it's just
foolish. If it had have been handled right it would
have been a good comedy offering. Seven reels. —
Parkside theatre, Clinton, la. — General patronage.
DEVILS PIT : Special cast — Fair picture, but did
not go over. I thought it a fair picture because it
was different from the regular run of pictures. Had
good story to it and well acted. Six reels. — H. G.
Williams, Quanah theatre, Fletcher, Okla. — Small
town patronage.
Warner Bros.
SAY IT WITH SONGS (AT) : A1 Jolson— Good en-
tertainment and satisfied fair crowd, and after pay-
ing film rental and score charge, broke even on
expenses and overhead. — Playhouse theatre, Clyde,
N. Y. — Small town patronage.
SAY IT WITH SONGS <AT)s A1 Jolson— March
30-31-April 1. A very good Jolson picture that clicked
fair at the box office. Print and recording good.
Nine reels. — P. G. Held, New Strand theatre. Gris-
wold, la. — General patronage.
DISRAELI (AT) : George Arliss — Unappreciated
in the smaller community. Wonderful talent of Arliss
wasted as indicated by walkouts. Warner Brothers
the only profiteers. — Playhouse theatre, Clyde, N. Y.
— Small town patronage.
SO LONG LETTY (AT): Charlotte Greenwood-
March 26-27-28. This is a dandy comedy drama
which kept the crowd in an uproar most of the time
over the antics of Charlotte Greenwood. Not only
Miss Greenwood, but the supporting cast, including
Bert Roach, Grant Withers, Claude Gillingwater and
Patsy Ruth Miller, are great. Recording excellent.
Six reels. — Ralph Menefee, Palace theatre, Hoxie,
Kan. — Small town patronage.
HONKY TONK (AT) : Sophie Tucker— March
6-7-8. Here is a real show. It will please all classes
and is one of the few shows that kept building up
from the first night because of word of mouth adver-
tising. Recording excellent on disc. Seven reels. — -
Ralph Menefee. Palace theatre, Hoxie, Kan. — Small
town patronage.
SHE COULDN’T SAY NO (AT): Winnie Light-
ner — A good attraction from all angles. Recording
fine. — Playhouse theatre, Clyde. N. Y. — Small town
patronage.
SKIN DEEP (AT): Special cast— March 20-21-22.
Here is a fine program picture which seemed to
please everyone. Monte Blue and Betty Compson are
great. Recording excellent. Seven reels. — Ralph
Menefee, Palace theatre, Hoxie, Kan. — Small town
patronage.
THE HOTTENTOT (AT) : Edward Everett Horton
— Drew no business above average, and worth no
more than program price. — Playhouse theatre, Clyde,
N. Y. — Small town patronage.
SHOW OF SHOWS (AT): Special cast— A flop
from box office standpoint. — Playhouse theatre, Clyde,
N. Y. — Small town patronage.
ON THE BORDER (AT): Rin-Tin-Tin— If they
like outdoor action pictures in your town give them
this one. First outdoor picture with sound and
Vitaphone recording excellent. Patrons liked it and
I do too, despite the fact I never look at a western.
Wish Rin-Tin-Tin made about ten or twelve instead
of three. — B. E. Garner, The Cozy theatre, Strawn,
Tex. — General patronage.
IS EVERYBODY HAPPY (AT): Ted Lewis— You
may not get a sack full of money on this little
darling, but you certainly will be happy when those
who came out to see it tell you that it is the best
you have had since ‘‘The Gold Diggers of Broad-
way.” It is one of the red hot jazz pictures, with
Ann Pennington kicking ’em high, wide and hand-
some. The kind of stuff people pay money to see.
You can holler all you want to about the good, clean
pictures, but if that was the only kind on the mar-
ket, three-fourths of the theatres in the country
would take the count. Make ’em hot and wild and
we can raise the ante and pay more rental. That’s
all the exchange want anyway. I got my money’s
worth looking at that one myself. Recording not
so hot. Wonder why? First recording with Warner’s
product I have had that wasn’t perfect. — B. E. Gar-
ner, The Cozy theatre, Strawn, Tex. — General pat-
ronage.
GOLD DIGGERS OF BROADWAY (AT): Special
cast — Well exhibitors if the Warner Brothers sales-
man came to your theatre and talked for hours about
what a wonderful picture this one is, told you it was
the most wonderful thing ever made, that the color
was the most beautiful you ever saw, that it would
take in a bucketful of money, that the patrons would
all leave the theatre smiling and then come back
the next night and plank down their money to see
it again. . . . Well, if any of them told you that,
they didn't tell you anything but the truth. Of
all the pictures I have ever run I have never run
anything like it. I have had better pictures and
have gotten more money, but never have I pleased
so great a number of patrons with one picture and
never have I had them to ask me by the dozens to
bring it back again. It’s in a clas6 by itself and
will be used by salesmen in years to come to tell
you that what they are trying to sell is as good as
“The Gold Diggers of Broadway.” Recording excel-
lent.— B. E. Garner, The Cozy theatre, Strawn, Tex.
— General patronage.
April 19, 1930
EXHIBITORS HERALD-WORLD
69
Miscellaneous
KING COWBOY (FBO) : Tom Mix— March 21-22.
Very good week-end picture. Pleasing both young
and old. Attendance a little off on account of heat.
Six reels. — V. Crichton, Regent theatre, Chapleau,
Ont., Canada. — Small town patronage.
Serials
TARZAN THE TIGER (Universal): Frank Merrill
— Sure is a fine serial. Best we have had this year.
This chapter was good, had plenty of action and
the print was in good condition. — H. G. Williams,
Quanah theatre, Fletcher, Okla. — Small town pat-
ronage.
TARZAN THE TIGER (Universal) : Special cast —
What a lemon. No talking, just sound effects.
Sounds like a train wreck all the way through.
Recording bad. — B. J. Van derby, Strand theatre,
Springfield, S. D. — General patronage.
TARZAN THE TIGER (Universal) : Special cast —
I can’t see much about this serial only fair enter-
tainment. Music fair. Print good. Two reels. —
P. G. Held, New Strand theatre, Griswold, la. —
General patronage.
PIRATES OF PANAMA (Universal) : Special cast
— Am on the 7th episode and it seems to have lost
interest as attendance is dropping. — V. Crichton,
Regent theatre, Chapleau, Ont., Canada. — Small
town patronage.
Short Features
(SOUND)
COLUMBIA
KRAZY KAT COMEDIES, 1 “Canned Music.”
Our patrons get quite a kick out of these sound
cartoons. Recording on disc good. (Parkside thea-
tre, Clinton, la. — General patronage.
SNAPSHOT NO. 6, 1. — Not as good as the former
ones were. Disc recording fair. (Parkside thea-
tre, Clinton, la. — General patronage.)
EDUCATIONAL
MACK SENNETT COMEDIES, 2.— “The Barbers
Daughter.” Average comedy with fair recording on
disc. (Parkside theatre, Clinton, la. — General pat-
ronage.)
M G M
CHARLIE CHASE COMEDIES. 2.— “Loud Soup.”
Good comedy that pleased our patrons. (Parkside
theatre, Clinton, la. — General patronage.)
BERNARD & HENRI, 1. — Nothing to this. They
can’t sing and it has no entertainment value. Hope
we never see another like it. (Robert K. Yancey.
Bonny, theatre, Mansfield, Mo. — 'General patronage.)
GUS EDWARDS INTERNATIONAL REVUE, I.—
All in technicolor and very beautiful. Extra good
and entertaining. Wish all shorts were as good.
(Robert K. Yancey, Bonny theatre, Mansfield, Mo. —
General patronage.)
COLLEGE ROMEOS, 1. — “Biltmore Trio.” Good
music and singing act. Disc recording good. (Park-
side theatre, Clinton, la. — General patronage.)
OUR GANG COMEDIES, 2.— “First Seven Years.”
My first all talking “Our Gang” and it went over
big. Could understand practically ail of it, and it
cure pleased the kids. (G. B. Orne, Richmond thea-
tre, Richmond, Vt. — Small town patronage.)
LAUREL-HARDY COMEDIES, 2.— “Man of War.”
Good comedy. Print and recording good. (P. G. Held,
New Strand theatre. Griswold, la. — General pat-
ronage.)
WHY IS A PLUMBER, 2. — Just an average com-
edy, not much to it. (V. Crichton, Regent theatre,
Chapleau, Ont., Canada. — Small town patronage.)
PARAMOUNT
YANKEE DOODLE DANDY, 1.— Another dandy
screen song, these are all in excellent recording song
and cartoons effects. (O. A. Fosse, Community thea-
tre, Ridgeway, la. — General patronage.)
PATHE
GOLDEN ROOSTER COMEDIES, 2 Why can’t
the other companies make such comedies. Several
times with a Golden Rooster, I have had half the
customers tell me it was worth more than all the bal-
ance of program. The big boy who sings baritone
in these is a wow. If these won’t please your peo-
ple, then close up and quit. (Ray Shell, Strand thea-
tre, Ransom, Kan. — Small town patronage.)
RK O
AS YOU MIKE IT, 2. — It’s a record breaker all
right for there is not a laugh in the whole 1,900 feet.
(Parkside theatre, Clinton, la. — General patronage.)
THE PACE THAT THRILLS, 2 Just another
comedy. (Parkside theatre, Clinton, la. — General
patronage.)
ST. LOUIS BLUES, 2. — What a shame to waste
2,000 feet of film on this. Just so much film in the
can and you better leave it there. Haven’t had a
Grammercy to date worth the express on it. To
date nothing but a lot of hooie from this company
on shorts. Bad recording, no story, just plain noth-
ing. (Ray Shell, Strand theatre. Ransom, Kan. — •
Small town patronage.)
AL COOKE COMEDIES, 2.— “Lost and Foundered.”
Best "recording breaker” we have had. The hobo
quartet is a knock-out. (J. S. Walker, Texas thea-
tre, Grand Prairie, Tex. — General patronage.)
RCA SHORT, 2.— “Hunt the Tiger.” This is ter-
rible. The worst piece of junk I’ve ever had the
bad luck to run. Recording on disc. First reel fair.
Second reel, terrible. Can’t understand a single word.
(R. J. Mattecheck, Lark theatre, McMinnville, Ore. —
General patronage.) "St. Louis Blues.” The most
vulgar, indecent, insulting thing a man could put be-
fore his patrons. Shelve this one, or be run out of
town. Disc recording rotten. (R. J. Mattecheck.
Lark theatre, McMinnville, Ore. — General patronage.)
cracking comedy. Disc recording good. (J. C. Ken-
nedy, Empress theatre, Akron, la. — General pat-
ronage.)
TIFFANY
VOICE OF HOLLYWOOD, 1 — These one reelers
are about the best sound on disc that we get and
several different prominent 6tars appearing and talk-
ing or singing to you each time, our patrons like
them very much. (Ray Shell, Strand theatre, Ran-
som, Kan. — Small town patronage.) These are great.
They have everything crammed into one reel. Com-
edy, music and stars in each one. Each reel has
seven or eight well-known stars, each doing a short
sketch or act. Very popular with the young people.
(Ralph Menefee, Palace theatre, Hoxie, Kan. — Small
town patronage.)
THE COSSACK’S BRIDE, 1.— Nothing to it. Al-
though this is the only color classic we have run
yet our patrons did not like it, and told us about
it. Recording on disc very poor on this one. (Ralph
Menefee, Palace theatre, Hoxie, Kan. — Small town
patronage.)
UNIVERSAL
PAT ROONEY COMEDIES, 2.— “Love Tree,”
“Love Birds.” We have listened to Pat Rooney tell
the public how long he has been loving his wife until
we are tired of it. Pat may dance, but he sure
can’t sing. (J. S. Walker, Texas theatre. Grand
Prairie, Tex. — General patronage.)
WATCH YOUR FRIEND— Dandy comedy. Record-
ing fair. (B. J. Vanderby, Strand theatre. Spring-
field, S. D. — General patronage.)
SUNNY JIM COMEDIES, 2.— “Xmas Cheer.” Good
comedy for the kid. Recording pretty good. (P. G.
Held, New Strand theatre, Griswold, la. — General
patronage.)
SPORTING YOUTH SERIES, 2.— Universal’s fa-
mous orchestra in some musical numbers with dia-
log for a background. (J. S. Walker, Texas thea-
tre, Grand Prairie, Tex. — General patronage.)
COLLEGIANS SERIES — They are too much the
same. Recording fair. (B. J. Vanderby. Strand
theatre, Springfield, S. D. — General patronage.)
( SILENT )
EDUCATIONAL
FAKE FLAPPERS, 2. — Just fair. Nothing to rave
about. (V. Crichton. Regent theatre, Chapleau, Ont.,
Canada. — Small town patronage.)
PARAMOUNT
JACK DUFFY COMEDIES, 2.— “Love Spats.” Fail-
comedy offering. (Parkside theatre, Clinton, la. —
General patronage.)
BILLY DOOLEY COMEDIES. 2.— “Rough Dried.”
Fair comedy with very little action. Just Billy doing
a family washing. (H. G. Williams, Quanah thea-
tre, Fletcher, Okla. — Small town patronage.)
KO KO HYPNOTISM, 1. — Fair one reel comedy
with a little comedy. (H. G. Williams. Quanah thea-
tre, Fletcher, Okla. — Small town patronage.)
KOKOS HAREM SCREAM, Not much to this
one. (Parkside theatre, Clinton, la. — General pat-
ronage.)
PATHE
OUR GANG COMEDIES, 2.— “Telling Whoppers.”
Fair comedy, but not up to the standard “Gang”
comedy. (H. G. Williams, Quanah theatre, Fletcher,
Okla. — Small town patronage.)
MACK SENNETT COMEDIES, 2.— “Love in a
Police Station.” Fair comedy with a little comedy,
but not up to the standard. (H. G. Williams, Quanah
theatre. Fletcher, Okla. — Small town patronage.)
BILLY BEAVEN COMEDIES, 2.— “Button My
Back.” Fair comedy with plenty of laughs. (H. G.
Williams, Quanah theatre, Fletcher, Okla. — Small
town patronage. )
UNIVERSAL
PADDLING COEDS, 2. — George Lewis. Fair com-
edy, but not up to the standard. (H. G. Williams,
Quanah theatre, Fletcher, Okla. — Small town pat-
ronage.)
BOBBIE NELSON COMEDIES, 2.— “Orphans of
the Wagon Trail.” Fair two reel Western but not
as good as the average, as there was too much chas-
ing each other. (H. G. Williams, Quanah theatre,
Fletcher, Okla. — Small town patronage.)
SUNNY JIM COMEDIES, 2.— “Baby Talks.” What
we consider a high class comedy. The best of the
Sunny Jim series we have seen. (Delmer F. Harris,
STATEMENT OF THE OWNERSHIP, MANAGE-
MENT, CIRCULATION, ETC., REQUIRED
BY THE ACT OF CONGRESS OF
AUGUST 24, 1912
Of Exhibitors Herald- World, published weekly at
Chicago, Illinois, for April 1, 1930.
State of lllinois(.ss
County of Cook)
Before me, a Notary Public in and for the State
and county aforesaid, personally appeared George
Clifford, who, having been duly sworn according to
law, deposes and says that he is the business manager
of the Exhibitors Herald-World, and that the fol-
lowing is, to the best ot his knowledge and belief, a
true statement of the ownership, management (and if
a daily paper, the circulation), etc., of the aforesaid
publication for the date shown in the above caption,
required by the Act of August 24, 1912, embodied in
section 411, Postal Laws and Regulations, printed on
the reverse of this form, to wit:
1. That the names and addresses of the publisher,
editor, managing editor, and business managers are:
Publisher — Martin J. Quigley, 407 S. Dearborn St.
Editor — Martin J. Quigley, 407 S. Dearborn St.
Managing Editor — Jay M. Shreck, 407 S. Dearborn
St.
Business Manager — George Clifford, 407 S. Dear-
born St.
2. That the owner is: (If owned by a corporation,
its name and address must be stated and also imme-
diately thereunder the names and addresses of stock-
holders owning or holding one per cent or more of
total amount of stock. If not owned by a corporation,
the names and addresses of the individual owners
must be given. If owned by a firm, company, or
other unincorporated concern, its name and address,
as well as those of each individual member, must be
given.)
Quigley Publishing Company, 407 S. Dearborn St.
Martin J. Quigley, 407 S. Dearborn St.
3. That the known bondholders, mortgagees, and
other security holders owning or holding 1 per cent
or more of total amount of bonds, mortgages, or
other securities are: ■ (If there are none, so state.)
None.
4. That the two paragraphs next above, giving the
names of the owners, stocknolders, and security Hold-
ers, if any, contain not only the list of stocknolders
and security holders as they appear upon the books
of the company but also, in cases where the stock-
holder or security holder appears upon the books of
the company as trustee or in any other fiduciary re-
lation, the name of the person or cofporation for
whom such trustee is acting, is given ; also that the
said two paragraphs contain statements embracing af-
fiant’s full knowledge and belief as to the circum-
stances and conditions under which stockholders and
security holders who do not appear upon the books of
the company as trustees, hold stock and securities in
a capacity other than that of a bona fide owner; and
this affiant has no reason to believe that any other
person, association, or corporation has any interest di-
rect or indirect in the said stock, bonds or other
securities than as so stated by him.
5. That the average number of copies of each is-
sue of this publication sold or distributed, through
the mails or otherwise, to paid subscribers during the
six months preceding the date shown above is
(This information is required from daily publications
only.)
Geo. Clifford,
Business Manager.
Sworn to and subscribed before me this First day
of April, 1930.
(Seal)
James P. Prendergast.
(My commission expires February, 1932.)
Delharco theatre, Concordia, Kan. — Small town pat-
ronage.)
UP STAIRS AND DOWN, 2.— Not so bad. (Park-
side theatre, Clinton, la. — General patronage.)
OSWALD CARTOONS, y4.— “Nutty Notes.” The
best cartoon on the market. (Parkside theatre,
Clinton, la. — General patronage.) A very good filler.
(B. J. Vanderby, Strand theatre, Springfield, S. D. —
General patronage.) “Wise Willie.” These cartoons
are the beet short subjects Universal have got. (P.
G. Held, New Strand theatre, Griswold, la. — General
patronage.)
Protection For
Talkie Investment
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Your insurance may not be enough.
You may be paying too much. We
will check up without charge basing
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JULES
J UILLARD
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Room 937,
175 W. Jackson Boul.,
Chicago, 111.
“ Protection for You Is Our Watchword **
70
EXHIBITORS HERALD-WORLD
April 19, 1930
W
CHICAGO PERSONALITIES
By JOE FISHER
On the (Film) Banks
Of Wabash
Wherein is continued this depart-
ments Confession Column on the
folk who make Film Row what it
is today and hope everyone else is
as satisfied as they feel they have
a right to be. Today's subject and
object is Clyde Eckhardt.
A NOTHER feather to lie added to the first prize honnet of Harry Lorch is
L\ the award of highest honors in the Pathe Comedy Scoop drive. Lorch.
-T .a. who is mid-western division sales manager, was far ahead of all district
leaders. Harry Graham, formerly in the Chicago office and now manager at
Indianapolis was another winner. Honors were awarded also to these branch
managers: R. J. Bollantyne, Omaha; M. E. Montgomery, Minneapolis; Lou
Elman, Des Moines; Harry Graham, Indianapolis; H. Gibbs, New Haven; Ray
Nolan, Kansas City; James Reilly, Buffalo; L. Garvey, Albany.
THE Elmo theatre is now using- Western
Electric equipment.
if: sj: jj;
Acme Sound Projection Corporation has
opened offices at 33 East Wacker Drive.
L. A. Boening is president.
* * *
Tiffany is issuing fifteen prints of “Party
Girl.” The picture just closed a three-
weeks run at the RIvO Woods theatre.
* * *
Great States has closed a contract for
Tiffany’s “Mamba,”1 “Sunny Skies” and
“Party Girl.”
* * *
When things got too hot in a film ex-
change last week an exhibitor threatened to
crumble up an office manager. There was
a 4-11 alarm for the police, but there were
no casualties. What else can you expect
when the mercury leaps to 90 in the first
half of April?
* * *
Dave Dubin announced that June 1 will
be the general release date for the picture
“Her Unborn Child.”
* * *
There were only eight theatre changes
in Chicago and vicinity reported by the
Chicago Film Board of Trade for March.
The Ada theatre, formerly operated by
Rubin Peckler, was sold to Szezepan Sieja;
Gage Park theatre, Chicago, from Charles
Smokla to James Krai Jr.; Langley, from
Louis Fichtenberg to W. N. Blue; Vista,
from M. O. Wells to Ascher Brothers;
Melrose Park, Melrose Park, 111.; from
E. W. Retzer to Karl Rau; Morton, Mor-
ton, 111.; from Secendo to Carl Weister;
Villiard, Villa Park, 111.; from Frederick
Nelson to F. B. Swanson, and Bijou,
Waverly, 111.; to Virden Theatre Company.
Theatres closed indefinitely were: New
Maywood, Maywood, 111., Morton, Morton,
111., and Apollo, Ottawa, 111.
* * *
An interesting feature in the Morgen
restaurant is the battle between the film
girls to see who/ can blow smoke the
farthest. Looks like a Metro girl has the
strongest lung bellows.
* * *
Seems that Wabash Avenue might be
named after Paramount’s picture “Street
of Chance.” No, we don’t mean paste-
boards and clicking; cubes. Four times
last Friday, we noticed, all roads lead to
Wabash — and end there. An exhibitor in
hunt for another exhibitor said, “I’ll take a
chance and look for him down Wabash
Avenue,” and he was successful. Three
other times that happened while we were
there. So if you’re looking for your store
teeth or your wife is looking for you- —
Wabash is the place.
Joe Paley and Mrs. Paley have left for
a three-months tour of Europe.
* * *
Max Levy, of Exclusive Films, just re-
turned from a trip to Hollywood.
* * *
Steve Bauer, president of the MPTOA
of Wisconsin, and Jack O’Toole, manager
of Tiffany’s Milwaukee branch, were on
the Row.
H*
Tom Gilliam, First National salesman,
left a trail of worn-out fountain pens in
his territory last week. His tour brought
a lot of’ signed contracts.
* * *
The Senate theatre, formerly the Gaiety,
in Springfield, is now running on a pic-
ture-vaudeville policy.
* * *
Sam Schaeffer has a new process on the
market. It’s called “Firmastone.” Firma-
stone is a sort of glue which is heated and
then used to patch a hole or crack. The
material is sold in two, five and ten pound
packages.
* * *
H. O. Whelpev, formerly of Chicago Film
Row, passed through Chicago last Friday
en route to New York where he is to man-
age a theatre for Publix.
* * *
Maxime Hinan. attractive Postal Tele-
graph girl in the Standard Oil building, has
been promoted to manager. Give the little
girl a telegram.
* * *
Aaron Saperstein, Joe Pastor and Ed
Brunell, three executives of the Illinois
Independent Theatre Owners, returned all
in smiles from the Allied meeting in New
York. Which would indicate that Allied
won out on the clauses it stood pat on.
* * *
Max Stahl went out and treated himself
to a new Buick.
* * *
Some day we’re going to give you an inter-
esting story about Charlie Fedels, operator of
the Fashion theatre on State street. Charlie
has had a colorful career. He has been op-
erating the Fashion for 24 years. Fedels was
a cornet player in the Band A Rossa orches-
tra at White City before entering the theatre
business.
* * *
Irving Mack asked us for information on
a coming picture. Tom North wanted to
know how old a certain picture star was.
Henri Ellman wanted to know who the
Wampus stars were for 1929. All this in-
formation is answered in the Motion Pic-
ture Almanac, which will be published soon
by the Herald-World Order your copy
early. One buck to those in the film in-
dustry.
AT ENTION the name of Clyde Eckhardt to
XVA any individual on Chicago Film Row,
and you’ll start a pleasant conversation that
might take you sev-
eral hours. Eckhardt
is a leader of the
Chicago film business
and they all admire
him. From the big-
gest to the smallest,
all say Clyde is exact-
ly all right. Just to
get it all straight
authority we asked
from an impeccable
Film Row’s bootblack
authoritv what he
thought. The answer
was :
“Mista Eckhardt? Clyde Eckhardt
Thas the big man at Fox Manager
Fox. Say, boy, thas what I’se goin’ to be
some day.”
Eckhardt was born about 47 years ago. He
started his film career with Fox exchange and
now rules supreme over Fox affairs in Chi-
cago.
He is married and has two sons at the ages
of 19 and 21. He was president of the Chi-
cago Film Board in 1928.
Eckhardt’s favorite sports, hobbies and pas-
time are work — just work. He puts in his
eight to ten hours a day and sometimes double
that amount. He is one of the busiest man-
agers in Chicago and always is found at his
desk. Eckhardt’s latest improvement at the
Fox exchange was the installing of a minia-
ture deluxe theatre, which has been the delight
of Chicago newspaper folk as well as the
trade.
Henri Ellman Gets on
The Desk to Say:
If / had the wings of an angel
Over these film walls I would soar.
I would fly to the nearest golf course
And there I would Faithfully say, “Fore.”
* * *
You know it’s tough on us guys that
have to sit in a hot office all day and sell
film when we could be out at the 19th hole
and enjoying the fresh cool air. I can
imagine myself hitting the ball over the
creek while the birds are chirping and the
grasshoppers jumping over my feet. Hold
me down before I go crazy.
* * *
An absent minded golf bug stopped off at
Morgen’s restaurant last week and asked where
the golf courses were. Morgen said he didn’t
know what he was talking about. “Well,” said
the half wit, “you have a sign printed out side
reading, 8 courses.”
* * *
The following question was put up to
me just this morning: Dear Henny: My
wife throws peanut shells in the bed. What
can I do to stop this? John Flathead.
Answer: Buy her peanuts without shells.
HENRI.
Here is
COLOR
at the price of
black-and-white
Color and sound together may be con-
sidered too high-priced a combination for
some productions. Yet the color in Eastman
Sonochrome Tinted Positive Films costs you
exactly nothing. Sonochrome, developed
specifically for the new era of the motion
picture, gives both sound and color at the
price of ordinary black-and-white positive.
EASTMAN KODAK COMPANY
ROCHESTER, NEW YORK
J. E. Brulatour, Inc., Distributors
New York Chicago Hollywood
[ADVERTISEMENT]
M-G-M WINS INDUSTRY’S HIGHEST AWARD!
Academy of M. P. Arts and Sciences Picks 44 Broadway Melody” as Year’s Finest Picture.
E X H I B ITO RS
HERALD
WORLD
WE’RE THE
GALS
WHO GET
DOUGH!
Suggested
EDDIE CAN
book . A dap
and Dialog i
Willard N
Directed
Chas. F. R
with
ANIT7
PAGE
<•
“SING A
SONG
OF
S.R.O.-
Sing! Yell! Shout! Tell the folks that Marie Dressier ar;
Polly Moran in “Caught Short” are on the way to convul
the nation! Metro-Gold wyn-Mayer’s Screamie!
llm Companies Get Firm Foothold on Stage
E X H I B ITO RS
RALD
ROAR LION! ROAR!
ROAR about the Wonder Talkie
THE DIVORCEE — NORMA SHEARER
ROAR about the year’s sensation
GRETA GARBO Talks in ANNA CHRISTIE
ROAR about the gold-getting comedy
CAUGHT SHORT-Marie Dressler-Polly Moran
ROAR about MONTANA MOON
( Joan Crawford's Biggest!)
ROAR about THE GIRL SAID NO!
(Bill Haines’ box-office smash )
ROAR about FREE AND EASY These stars act in it:
BUSTER KEATON, WILLIAM HAINES, ANITA TAGE, ROBERT MONTGOMERY,
TRIXIE FR1GANZA. KARL DANE, FRED NIBLO, CECIL B. DE MILLE.
DOROTHY SEBASTIAN, LIONEL BARRYMORE, GWEN LEE
ROAR about LON CHANEY’S FIRST TALKIE!
ROAR about a hit each iveek when theatres
need them most!
ie Roar of
he Talkies
METRO-GOLDWYN-MAYER
^Entcrc^as^ecoiid^cIas£jnat^cr^Ajiyirst^20^9J7^ji£Jhe^PostJDffice^at Chicago, III., under the act of March 3, 1879. Ptibltshed April 26, 1930
Brin
NOT A MUSICAL COMEDY
though it
Shi oi»(
REAL STARS PLAYING REAL ROLES
:
RICHARD
Alt LEX
CLIVE
RROOK
RUTH
Chatterton
GARY
COOPER
GEORGE
RANCROFT
EVELYN
RRENT
NANCY
CARROLL
MAURICE
CHEVALIER
LEON
ERROL
Supervised by ELSIE JANIS. Dances
and ensembles by David Bennett.
Color sequences by TECHNICOLOR.
FI LM DOM’S FAVORITES GIVE
IN A DAZZLING DIFFERENT HITS
' ■ <■", fg y? « V'" 7 ■T'~W.,|p^ ' v'fI^TS®
A PARTY ON YOUR SCREEN!
Drama . . . Comedy. . . Songs . . . Dances
... Sparkling as diamonds... Intimate
as marriage . . . Good as gold!
HELEN
KANE
ABE
LYMAN
and Sand
CHARLES
?fBUDDl*’
ROGERS
HARRY
GREEN
A
DENNIS
KING
JACK
OAKIE
WILLIAM
POWELL
JO
MORE
All acting
star parts
<fl Paramount tops its mighty march of hits with
Paramount on Parade”! ^ Read again the list of stars
on the preceding pages. The big-money monarchs of
the movies! Imagine! All of them — and more — in one
great show. Not walking through it for the sake of
their names, hut each ACTING a real role, doing the
stuff for which they are famous or startling you with
delightfully new and different talents. *1 ’’Paramount
on Parade” is the ONE BIG PICTURE OF 1930
THAT’S UTTERLY DIFFERENT FROM ANY THAT’S
EVER GONE BEFORE! The exhibitor doesn’t live
who can’t clean up with it!
THE NEW SHOW WORLD
BLAZES INTO NEW BOX ■ *
GLOB Y !
r' 'll
99
The Big Party
of the Stars!
HERE COMES LEO!
GOOD-BYE BLUES !
Metro-Goldwyn-Mayer’s Short Subjects are bringing
in that EXTRA business. It pays to play —
THE HIT-OF-THE-MONTH CLUB
represented by
THE NEW YORK TIMES
THE FILM DAILY
MOTION PICTURE NEWS
EXHIBITORS
HERALD-WORLD
PICKS THE OUTSTANDING SHORTS!
THE N. Y. TIMES:
“The outstanding film on
the Colony program. ..clever
and always amusing!”
THE FILM DAILY:
“Great comedy . . . some of
the greatest fun that has
come along for a long time
. . . a perfect riot!”
HOT DOG
Cast of fifty dogs with
human voices perfectly syn-
chronized. First run on
Broadway with $2 show
at Earl Carroll Theatre
- — now second Broadway
run at Colony! Two reels.
Charley chase
in ALL TEED UP
Hal Roach — M-G-M com-
edy with the inimitable
Chase as a dub golfer. Rare
fun for all, golfers, goofers
or otherwise. Two reels.
MOTION PICTURE
NEWS:
“Fine stuff! Langdon right
up to snuff. . . a bushel of
laughs. ..moves at fast clip ! ”
EXHIBITORS
HERALD-WORLD:
“The best effort yet put out
by a dancing ballet in color
. . . Credit is the word ! ”
THE FILM DAILY:
“Fine entertainment! Good
comedy with wide appeal...
Extremely well done!”
MOTION PICTURE
NEWS:
“Full of laughs! The funny
team in a new twist. Differ-
ent. . . amusing . . . clever. . .
play it up in advertising!”
HARRY
LANGDON
in THE SHRIMP
Hal Roach — M-G-M come-
dy. The story of a timid soul
who receives an injection of
bull-dog serum. A great
laugh idea developed to the
utmost. Two reels.
A NIGHT AT THE
Shooting Gallery
M-G-M’ — Colortone Revue.
Albertina Rasch Ballet in
brilliant ballet and solo ar-
rangements of singing and
dancing. Cast of 100. In
Technicolor. Two reels.
OUR GANG
in BEAR SHOOTERS
Hal Roach — M-G-M come-
dy. The Gang goes camping-
out for bear. What they get
is a scream. Dialogue makes
them perfect! Two reels.
Laurel & Hardy
in BRATS
Hal Roach — M-G-M com-
edy. The famed comedy
team plays small boys— and
theirownfathersas well. Fun-
niest and most unusual of
all their successes. Tworeels,
Exhibitors find that
it pays to advertise
M-G-M Shorts in their
marquee lights, theatre
fronts and on the screen.
The names in M-G-M
Shorts have developed a
drawing power of feature
strength. Many the show
that’s doubled its value
with an M-G-M Short!
Smart showmen book ’em
and advertise ’em for that
EXTRA profit!
Metr
Gold
Mayer
LONG ON SHORTS
4 At the Height of
t/ieVOG U E
for Outdoor
Shorts !
RODEO COMEDIES
With the public clamoring for talking pictures of the great outdoors, it took Pathe
showmanship to produce a series with a new twist — two-reel comedies shot on
the soil of the West! That’s RODEO COMEDIES, just one of the 8 sensational
comedy series peppered with audible talent on the Pathe 1930-31 program.
For instance . . . "HEARTS AND HOOFS," a robust comedy featuring
Cornelius Keefe, Mona Rico, Fred Warren and George Rigas, directed by
Wallace Fox. Or "RANCH HOUSE BLUES" — a perfect gem of a short
with an amusing story, mind you, an orchestra, comedians, dancers,
horsemanship — with Don Douglas, Mildred Harris and Harry Woods,
directed by Robert De Lacy. Or "HALF PINT POLLY," with
an all-star cast including Tom Tyler, the great Western star,
Mona Ray and others, directed by Robert De
Lacy . . . These are just three of the SIX comedies
you can expect in the series — and
they’re all as fresh, as breezy and as
unique as the first three!
PATHE
Wonder Series of
1930-31
JCE C. DCCWN
WINNIE LM3EITNEE
and
GEORGES CARPENTIER
SALLY O'NEIL
DOROTHY REVIER
BERT ROACH
EDMUND BREESE
ABE LYMAN AND HIS BAND
Adapted from the New York stage hit
by John McGowan and B. G. DeSylva
with music by DeSylva, Brown and
Henderson. Additional numbers by
Al Dubin and Joe Burke. Adapted by
Robert Lord. Dance presentations by
Larry Ceballos.
Directed by ROY DEL RUTH
All Technicolor
SCN€ HITS
"WHEN THE LITTLE RED ROSES"
(Get the Blues for You)
"SING A LITTLE THEME SONG"
"ISN'T THIS A COCKEYED WORLD"
"TO KNOW YOU IS TO LOVE YOU"
EyeiufkiHQ
HAS EVERYTHING T
THINK of the funniest comedy you have ever seen — and then
■ forget it. "Hold Everything" is funnier than that! It is positively
the funniest comedy ever made — and when we say positively
— we mean positively.
« "Hold Everything" is based on the comedy which recently
concluded a run of a year and three months in New York.
« It has a great story, is full of heart interest, has a great cast
of stage and screen celebrities, five real song hits, a chorus of
seventy-two unkissed sunkist beauties and more laughs than a
studio full of custard pies.
« Joe E. Brown and Winnie Lightner head the cast of laugh-
makers. You have never really seen either one, until you have
seen them in "HOLD EVERYTHING".
« "Hold Everything" is funnier than "Gold Diggers of Broadway".
It's the best picture ever made by Warner Bros, and the best
comedy ever made by anyone. Hold Everything for "Hold
Everything" — because "HOLD EVERYTHING" Has Everything !
GRAND OPENING ATTRACTION
WARNER BROS.
HOLLYWOOD THEATRE
Broadway and 51sf Street, New York City
TUESDAY-APRIL 22
II
BfflvTBBE
C0M1B1
"Vitaphone" is the registered trade-mark of The
Vitaphone Corporation designating its products
6
EXHIBITORS HERALD-WORLD
April 26, 1930
“it’s 100 per cent and
a wonderful help!”
NEXT
WEEK—
and every
fourth week
thereafter,
the
FILM
BUYER
will appear
as Section II
of
Exhibitors
Herald-
World
* Circulation records
show that Mr. Bros-
soit has been a paid
subscriber for more
than eleven years.
TACOMA, Washington , casts its vote
for the
FILM BUYER
Among the hundreds of letters from theatre
owners voicing congratulations on the idea
and expressing appreciation of the service
rendered is the following:
“We must thank you for the splendid addition
to your journal, the FILM BUYER . It’s 100
per cent and a wonderful help.”
N. J. BROSSOIT*
Shell Theatre,
Tacoma, Wash.
Again Exhibitors Her aid* World comes to
the front with the type of service that
has made it FIRST in the motion
picture field!
MIGHTIEST STARS OF ALL
CREATION JOIN THE PAGEANT
OF THE TITANS
Radio’sGrand Challenge Campaign
Begins in Blaze of Glory* • •
BIGGEST ATTRACTION IN THE
WORLD SIGNED. ..SEALED
AND DELIVERED...
Twin Meteors of thi
For Mightiest All -T
VgS
Unseen Forces Dwelling in fhe Hearts
of Millions • * • Titan Spirits Charging
Down the Pathways of the Sky • • •
Whose Simple Philosophy Compressed
Each Night into Fifteen Minutes of
Broadcasting Has Changed the Dinner
Hour of America • • • Turned a Conti-
nent Upside Down and Flashed Its
Benediction to an Eager World Beyond
the Seas!
AND NOW, FROM OUT THEIR BOUND-
LESS EMPIRE OF THE AIR, THEY TAKE
FORM BEFORE OUR EYES • . .
Air "Incorpolate"
he Attraction ...
The Breathless Magic of Radio and the God-
given Genius of Man Have Wrought in Amos ’n
Andy the Grandest Phenomenon in the Sweep
of All Show Ages... Unexampled. ..Fantastic...
One of the Most Superb and Amazing Mani-
festations of This Roaring, Rocking Century I
Spring into Glamorous Life in
Their First Motion Picture * * *
"CHECK AMD
DOUBLE CHECK"
Like Flaming Torches They Blaze Heaven
High • • . Lighting the Way for Countless
JVliBlions to the Joy of Honest Laughter
and the Boon of Hope and Courage
♦ • • And Destined to Shake the Foundations of Show Bust*
ness When They Begin Their March on the Box-Office •••
AMO
n ANDY
ON TALK SCREEN
STUNNING CLIMAX^oTTrOADCAStTnG
MAGIC AND RADIO’S SUPER-SHOWMANSHIP!
AMOS *N ANDY
Heart-flesh and human foible. ..they have stopped
the show in an age of steel and granite!
AMOS n ANDY
<L
H
m
Head Men of a Frenzied and Frantic World... dic-
tating in regusted indolence the fads of an era in
which the mike is mightier than sword or pen.
What they will mean at
the box-office of motion
picture theatres is obvi-
ous as the sun at noon.
That Radio Pictures will
pour every last ounce of
its resources and produc-
tion skill into this greatest
OF ALL SCREEN ATTRACTIONS
goes without saying!
In the subway or at the crossroads . . .
In pillared halls where the spellbinder
storms or in narrow streets where news-
boys wisecrack... AMERICA SPEAKS
THE LANGUAGE OF AMOS'N ANDY!
PICTURES
ANDY
a
7
April 26, 1930
EXHIBITORS HERALD-WORLD
pays for
Western Electric Quality
The smallest theatre can equip profitably
with Western Electric.
New equipment — new plan — new prices —
starting as low as $2950, no down payment,
average weekly rental $42.28, including ser-
vice— bring the highest quality sound within
the reach of every theatre.
Western Electric’s new equipment upholds
the same standard for quality and uninter-
rupted programs, set in theatres now
giving 150,000 performances weekly.
Prices now in effect cannot be lowered un-
less quality is sacrificed — and this will not
be done.
Don’t be misled into waiting. Get your
share now of the increased attendance Western
Electric Sound Equipment brings — as proved
day after day in 5500 theatres.
For full information and survey — mail the
attached coupon.
SOUND
1
THE
VOICE
OF
ACTION
/ E.H.-l |
/
SYSTEM
Northern Electric in Canada
Distributed by
Electrical Research Products Inc.
Electrical
/ Research
Products, Inc.
^ S 25(1 W. 57tli Street, N. Y.
S Semi details on new sales plan.
^ ' Address
o i®88
ts o
^eC°L< V>'5f
1^5 8#'fOR°
f>»‘'
A FIRST NATIONAL" ' iViTAPm"'
Department stor
distribution of 15,00*
imprinted envelope
containing seeds fc
spring planting.
Newspaper conte*
(Blade) carrying dail
3-C0I. art captione
“What Do They Sa
When Spring Is Here?
Elaborate window di;
plays featuring son
hits “Crying For Care
lines” and “Have
Little Faith In Me.“
Full page cooperativ
adtieinginleadingmei
chants with a “Sprint
Is Here” message.”
( For complete campaign write to At
vertising Department, First Nation*
Pictures, Inc., 321 West 44th St.)
Clip This Pag<
And Use Thes*
Ideas To Ge
Your Bigges
Gross Thi
Year.
HIGHLIGHTS 0
TOLEDO'S
CAMPAIGN
"Vitaphone" is the registered trade mark of the Vitaphone Corp. designating its products.
The
Independent
Film Trade
Paper
EXHIBITORS
H E RALD
WORLD
Home
Office :
407 So. Dearborn St.
Chicago
In This
FILM AND STAGE
Film Companies Get Firm Foothold on New
York Stage by Increasing Activity in Legiti-
mate Production Field — Paramount and
Warner Brothers Make Better Plays Pay
Better Than Ever- Paramount Strengthens
Position Through Chester Erskine — Warners
Obtain Invaluable Help from Paul Moss.
Issue —
FOX CABINET SET
Fox Cabinet in Complete Operation with
Sheehan in Full Command Under Clarke’s
Benevolent Leadership — First Public
Financing Under New Regime Brings Offer-
ing of $30,000,000 in Debentures as Part of
Plan Whereby Fox Companies Will Pay Off
$100,000,000 in Obligations.
COMPLETE INDEX TO CONTENTS
NEWS
Fight is launched over deal whereby 200 theatres in Famous
Players-Canadian Corporation would be purchased by Paramount
— Mayors at opening of Warners’ Hollywood.
Industries’ codes of trade practice ethics face withdrawal of sanc-
tion of Federal Trade Commission — Fox forces to map five-year
program at sales convention.
Academy of Motion Picture Arts and Sciences takes steps for
practicable application of Code of Ethics — Details will be dis-
cussed at series of meetings.
Seattle exhibitor locks out projectionists after he demands 20 per
cent pay reduction — United Artists convention on coast hears
home office leaders.
DEPARTMENTS
Short Features 45
Music and Talent 46
The Theatre 39
Classified Advertising 51
What the Picture Did for Me 53
Chicago Personalities by Jim Little 58
FEATURES
Service on Pictures 28
The Voice of the Industry (Letters from Readers) 52
Motion Picture Finance 20
Hollywood, by Douglas Hodges 31
Broadway 12
Sound Pictures 34
Pictorial Section 21
J. C. Jenkins— His Colyum 33
ADVERTISEMENTS
FILM, SOUND AND EQUIPMENT — Metro-Goldwyn-Mayer,
Columbia, Aristocrat Pictures, Educational, Paramount, R K O
Productions, Warner Brothers, United Artists, First National,
Radiotone Pictures Corporation, Jules Juillard, A. R. Boyd En-
terprises, Western Electric, National Screen Service, Vitadisc
Corporation.
MUSIC AND TALENT — Jack Meyer, Quality Slide Company,
Brooks Costumes.
CHICAGO
407 South Dearborn St. Telephone Harrison 0036-37-3B
Cable Address: Quigpubco
EDWIN S. CLIFFORD. General Manager
JAY M. SHRECK, Managing Editor
GEORGE CLIFFORD, Business Manager
ERNEST A. ROVELSTAD, News Editor
HOLLYWOOD
1605 North Cahuenga St. Telephone Gladstone 2118-2110
DOUGLAS HODGES
West Coast Manager
EDITORIAL
AND
ADVERTISING
OFFICES
NEW YORK
565 Fifth Avenue Telephone Wickersham 2366-2367
PETER VISCHER, New York Manager
HERBERT FECKE and RAYMOND GALLO
Advertising Representatives
LONDON
THE BIOSCOPE
Faraday House
8-10 Charing Cross Rd., W. C. 2
SUBSCRIPTION RATES: United States and its possessions. Canada and all countries of the Americas— $3.00 per year; Great Britain and its colonies £1 p.r year.
Other foreign countries— $5. 00 per year. Single copies 25 cents. Advertising rate cards and Audit Bureau of Circulations statements furnished upon application.
The HERALD-WORLD assumes no responsibility for the return of unsolicited manuscripts. No manuscripts are returned unless authors so request.
Editorial
Sensational Advertising
THE recent controversy in Chicago over the showing of
“Party Girl” resulted in bringing into action various
persons and organizations which seek to continue and to
fortify the existing scheme of political censorship. This
result is not surprising because almost invariably this type
of subject leads to developments of this character.
The unfavorable aspect of this case was greatly exag-
gerated by a tactless advertising policy which was followed.
Over the protest of the Chicago hoard of censors an injunc-
tion was obtained relative to “Party Girl,” restraining the
police from interfering with the showing of the picture.
This is a course which is frequently followed in cases where
producers or distributors are unwilling to abide by the
dictates of the censor board.
Usually, however, persons obtaining such an injunction
have the good sense to use the injunction for the purpose
for which it was intended and to let the matter rest there.
In the case of “Party Girl,” however, just having the in-
junction, and the accompanying liberty to show the picture
in Chicago, was not enough; it was thought proper and
practicable to use emphatic references in advertising mate-
rial to the fact that the picture was being shown under a
writ of injunction.
The use of this sensational appeal conveyed to the minds
of many persons that, very likely, the censor board was
quite right in its opposition to the showing of the picture.
At any rate, the agitation created — due in a considerable
part to the character of the advertising used — led to a
reversal of attitude on the part of the judge who issued
the injunction. The writ was dissolved.
Apparently there will always be press agents of highly
restricted taste and judgment. But if the industry is to
escape the severe penalty which inevitably follows in the
wake of such efforts as the advertising used in connection
with “Party Girl” the responsible heads of the business
must see to it, that their agents in the field are properly
instructed as to what they may and may not do — and after
such instruction has been delivered they must see to it
that it is understood and obeyed.
If camival-like methods are to he employed and ex-
hibited broadcast before the public, the industry must
know that the public will credit it with but very little in
the way of responsibility and trustworthiness.
Sound Costs
ADDED evidence of hastening the day when the whole
. industry will be placed on an audible basis is to be
seen in the recent announcement that there is now avail-
able to the smaller theatres Western Electric reproducing
equipment at a cost of only $42.28 per week, with no down
payment required other than the first week’s rental.
This places their equipment within the reach of many
BY MARTIN J. QUIGLEY
additional thousands of houses. In fact, aside from an
occasional reactionary exhibitor such a proposition makes
their equipment possible for practically any type of the-
atre regardless of where it may be located.
The new Western Electric offer, together with other
good sound facilities at reasonable cost being offered the
theatre owner, contributes in a very important way toward
what amounts to the most thoroughly practical help that
has been offered the smaller theatre. As pointed out on
this page last week sound has been relatively a greater
benefaction to the smaller theatres than to the larger
theatres. It has helped attendance in the larger theatres
but in the smaller theatres it has created thriving enter-
prises out of dying businesses.
Good reproduction equipment — necessarily at a fair
price — means the salvation of the smaller theatres; it
means the continuance in profitable operation of thou-
sands which, under silent policy, were slipping away.
Caution on Wider Film
THERE are grounds for gratification in the present
attitude toward the wider film which is being shown
by several of the leading executives. This new develop-
ment is not being rushed into and it apparently has become
the policy of several of the leading companies to proceed
slowly and cautiously, thereby to avoid plunging the
industry into the change before it is ready to assimilate it.
This course eliminates the risk of hasty action and at
the same time no worthwhile advantages will be lost. The
industry still needs time to compose itself after the radical
changes brought about by sound. The wider screen is
inevitable and, coming in due time, it will bring with it
many substantial advantages.
When the subject of wider film again makes its appear-
ance in the trade as an active agent we trust the principal
producers will have agreed on a standard width, saving
the theatreman from the confusion and cost that would
result from the appearance of wider films in various
widths.
AAA
THE trade is now approaching the season which is the
most important in the year. It is the season of product
announcements, sales conventions and the opening of the
period in which the independent exhibitor selects the
product which he hopes will be profitable for him during
the ensuing year.
The relative standing of the various producers will to a
considerable extent be established by what they will be
prepared to say to exhibitors within the next few weeks in
connection with the product. Hence, it is not only impor-
tant but actually vital that producers prepare to make
known to the theatre field, comprehensively and in detail,
what they intend to offer to the theatre market for the
coming year.
Exhibitors HERALD-WORLD * MARTIN J. QUIGLEY, Publisher and Editor
Incorporating Exhibitors Herald, founded 1915 ; Moving Picture World, founded 1907 ; Motography, founded 1909 ; The Film Index, founded 1906
Published every Wednesday by Quigley Publishing Company, 407 S. Dearborn Street, Chicago ; Martin J. Quigley, President ; Edwin S. Clifford, Secretary ; George
Clifford, Assistant Treasurer. Member Audit Bureau of Circulations. All contents copyrighted 1930 by Quigley Publishing Company. All editorial and business corre-
spondence should be addressed to the Chicago office. Other publications: Better Theatres, devoted to the construction, equipment and operation of theatres, pub-
lished every fourth week in conjunction with Exhibitors Herald-World ; The Film BuyEr, a quick reference picture chart, published every fourth week as Section 2
of Exhibitors Herald-World; The Motion Picture Almanac, Pictures and Personalities, published annually ; The Chicagoan and Polo, Class publications.
EXHIBITORS HERALD-WORLD
II
April 26, 1930
Film Companies in “Legit” Field
Get Firm Foothold on Broadway
Paramount and Warner Make
Better Plays Pay Best Ever
Paramount Strengthens Position Through Chester Erskin
Warners Get Invaluable Help from Paul Moss
By HARRY TUGEND
NEW YORK, April 22. — The great American credo that the legitimate the-
atre, long anemic, is now in the throes of its last death struggle, is not shared
by at least two of the leading motion picture companies.
On the contrary, these two companies, Paramount and Warner Brothers,
are preparing a great advance in their invasion of the drama-in-the-flesh field,
and have made definite and important strides toward reaching a position of
great prominence.
A Memorial to
Sam Warner
For Harry Warner, Albert War'
ner and the many devoted friends of
the late Sam Warner the premiere of
the New Warner Hollywood theatre
on Broadway, New York, last Tues'
day evening was something of much
greater significance than just another
theatre opening.
And the reason for this is that,
when the Warner Brothers achieved
the very natural ambition of building
a theatre on Broadway they desig-
nated this new house as a memorial
to the departed Sam Warner, one of
the brothers who contributed iim
portantly to the swift and wide de'
velopments of the Warner Brothers’
interests but who, unfortunately,
passed on before the day came when
he could be with his brothers to
share with them the success which
has been achieved.
Throughout the whole film trade,
here and abroad, friends of Sam
Warner will delight in the fact that
this splendid new theatre, one of the
country’s finest, with the great loca-
lion of Fifty-second street and
Broadway, New York, has been dedi-
cated to him as a memorial.
— MARTIN /• QUIGLEY.
Northwest Owners
Open 2-Day Confab
With 150 Attending
(Special to the Herald-World)
MINNEAPOLIS, April 22. — The annual
convention of the Northwest Theatre Owners
Association opened here today with about 150
exhibitors in attendance. The meeting ends
tomorrow. Headquarters are at the Nicollet
hotel.
Contracts formed the subject of the chief
discussion, with sound running a close sec-
ond. Dr. Lee DeForest, research engineer
for General Talking Pictures, was a guest of
honor. In addition to being scheduled to speak
before the delegates, he was slated to broad-
cast from the local station and also to speak
before several organizations outside the mo-
tion picture industry.
Paramount’s interest dates as far back
as 1920 when it took over Charles Froh-
man, Inc., and under the management of
Gilbert Miller continued to present at the
Empire theatre the type of play which has
kept the patronage of the elite of New
York’s society. To avoid the unpleasant
publicity attending the production of the
ill-fated “The Captive,” Paramount insisted
that Miller use his own name in some of
his productions. Chief among the latest
Paramount successes produced by Miller
are “Journey’s End” and “Berkeley
Square,” both of which are still running
strong. That Paramount made a mistake
in letting the screen rights to “Journey’s
End” go to Tiffany-Stahl seems to be a
certainty in view of the paeans following
the recent opening.
Paramount Strengthens Hold
But Paramount has just strengthened its
foothold on old Broadway. It has hired
a young man of 26 who two years ago
slept on park benches and had to be taken
to a charity ward in a hospital to recover
from a bad case of starvation. When the
final curtain descended on the premier per-
formance of Herman Shumlin’s production,
“The Last Mile,” the happy members of
the cast dragged a bewildered Chester
Erskin before the footlights to receive the
wildest reception in the memory of blase
first-nighters. The cries of “Erskin!
Erskin!” which shook the old Sam Harris
theatre must have been heard in Holly-
wood, for on May 1, Erskin moves into
the Empire theatre offices as producer-di-
rector of Charles Frohman, Inc.
Erskin already had leaped into public
notice by his unusual direction of two pre-
vious plays, “Harlem” and “Subway Ex-
press.” After the latter production, Para-
mount signed him to apply his talents in
talking pictures, but after two months of
hanging around studios and studying the
technique of film production, he quit to
produce “The Last Mile.” His present con-
tract does not include direction of any
screen plays, but with his indefatigable en-
ergy and passion for work, he probably
will find time to lend his services in that
capacity.
Says “Legit” Never Will Die
He says, “In my new job, I intend to
confine myself to no set rule or offerings.
I will merely produce and direct plays that
appeal to me as good plays. It may be a
tragedy, or a comedy, a seeming commer-
cial success, or definitely an artistic experi-
ment. The theatre is not, and never will
be dead. I say that ‘Green Pastures,’ which
is a sermon, and ‘The Last Mile,’ which is
a public document, prove that the theatre
is a permanent public force for cultural, in-
tellectual and spiritual sustenance.”
Gilbert Miller, whose contract expires
June 1, will continue to produce for Para-
mount under his own name. His preference
for foreign productions probably will be
encouraged and he may be restricted to
importations.
Warner Activities Diversified
The theatrical activities of Warner Broth-
ers have been more diversified. This sea-
son they have produced two musical shows,
“Top Speed” and “Fifty Million French-
men.” The latter is still one of Broadway’s
most popular musical successes.
A little over a year ago, Warner suc-
ceeded, after much dickering, in signing
Jed Harris, whose uncanny showmanship
in producing shows like “Broadway,” “The
Front Page,” “The Royal Family,” “Co-
quette” and the artistic “Serena Blandish,”
awed the theatrical world. But Harris’
sudden decision to retire resulted in the
cancellation of the contract. His recent
triumphant return with “Uncle Vanya” should
bring to the Warners pangs of regret that
they ever let him go. For, failing to keep
Harris, they backed A1 Woods in producing
five flops, “Scotland Yard,” “Scarlet Pages,”
“Hocus Pocus,” “Recapture” and “Murder
on the Second Floor.”
Since January 1 Paul Moss has been in
( Continued 071 page 14, column 3)
Canadian Censors Delete
Part Referring to Prince
( Special to the Herald-World)
OTTAWA, April 22. — A significant deletion
was made by the censors in the British bit
of the “All Nations” number of “Shows of
Shows” when it played at B. F. Keith’s The-
atre, Ottawa, before tremendous crowds. Ob-
jection was taken to the song with reference
to the Prince of Wales and the dialog was
ordered out. A hootch dance was blacked out
as well.
Tariff Body Keeps Four-Cent Duty on
Standard; Wide Film Rate in Proportion
1 ( Special to the Herald-World)
WASHINGTON, April 22. — Retention of the existing duty of four-tenths of a
cent per linear foot on unexposed motion picture him of standard width, and pro-
portionate duties on film of other widths, was agreed to by the tariff conference
committee this week, when it refused to accept the Senate amendment to the tariff
bill making the duty two-tenths of a cent per foot.
The conference committee, however, did agree to the senate amendment giving
free entry to silent and sound newsreel negatives exposed by American companies
abroad.
12
EXHIBITORS HERALD-WORLD
April 26, 1930
Pictures with Negroes
PRODUCERS who are satisfied that it is virtually impos-
sible to make a picture with Negroes that shall be finan-
cially responsible as well as artistically successful seem to me
to be overlooking a bet.
I don’t believe that the answer to pictures about Negroes
has been given by “Hearts in Dixie,” rushed to the screen by
William Fox something more than a year ago, or even by
the highly-praised “Hallelujah!” made for Metro-Goldwyn-
Mayer by King Vidor. These
two were experiments, and in-
teresting experiments, but
nothing more.
The feeling that a picture
about Negroes, and acted by
Negroes, would make highly
interesting entertainment is
held by many students of the
film. There are so many
qualities inherent in the Ne-
gro race which lend them-
selves to dramatic treatment
that it is obvious that the ma-
terial is available. That a
picture made from such ma-
terial could be boxoffice is a
bit of a guess, to be sure, but
the chance isn’t such a long
one after all.
The dramatic stage in New
York has had some excellent
plays with and about Negroes.
“Porgy,” put on by the The-
atre Guild, will live forever in
the memories of those who saw
it. “Harlem,” rough and crude
and unpolished, was a play of
considerable strength and great
excitement. “Blackbirds” and
the various Negro revues that
preceded it were well up to
the standard of similar shows
with white casts.
It is hardly necessary to
bring this brief discussion to a
close with the mention of “The
Green Pastures,” Marc Con-
nelly’s magnificent play made
from Roark Bradford’s Negro
Bible-stories. This is the dra-
matic sensation of New York
and looks as though it will run
forever, deservedly. This is at
once artistic and successful,
which is putting it in a nut-
shell.
Pictures for the Roxy
THE old saying about the ill wind has once more proved
itself. The various Fox difficulties, now happily settled,
have given an unexpected opportunity to several of the com-
panies who have been Fox rivals.
Obviously, under the circumstances attending the Fox reor-
ganization, the number of pictures produced at Movietone
City had to be considerably curtailed. The pictures made,
as for instance the beautiful John McCormack picture, were
up to the best Fox standard,
but their number was for the
time considerably lessened.
As everyone knows, it is the
policy of the Roxy to play as
many Fox pictures as possible.
This is partly due to the fact
that the Roxy is the leading
Fox house in the world, and
partly, as Jimmy Grainger ex-
pressed it recently in a flood
of Gra ingerish enthusiasm,
“because the Roxy makes more
dough with Fox pictures than
with any others.” (He had, it
might be added, a sheaf of fig-
ures to prove his point.)
Now, however, with pictures
badly needed at the Roxy, sev-
eral other companies are get-
ting a deserved chance at the
big playhouse. Universal has a
whole set of pictures coming
in and several of them, notably
the Paul Whiteman picture,
promise to be little short of
sensational. Tiffany has put
the highly-praised “Mamba”
into the Roxy, despite the fact
this picture has already had a
fine run in New York. Sono
Art- World Wide, energetically
on the job, succeeded in plac-
ing “Cock o’ the Walk” with
the Roxy.
In a broad sense, this has
been a good thing for the in-
dustry. It has given every pro-
ducer in the industry a new
interest in his work, and now
with Fox coming back into the
competition stronger than ever,
it will make things hum.
* 3he Sounc/ ^ox' -
HOLLYWOOD.—
Once upon a time there was an honest exchange manager
who never sold anything but what he represented.
Once upon a time there was an honest exchange manager
who never sold anything
Once upon a time there was an honest exchange manager
Once !
AAA
They have discovered a new paint for office doors in Holly
wood. It’s called “Option Paint” and lasts three months, as
long as your contract, after which time it evaporates.
AAA
One studio changes its General Managers so often they’re
calling them Officers of the Day.
AAA
As a matter of fact the only person who has a permanent
job in the studios is the one who paints the names of the new
help on the doors.
AAA
They don’t put blue slips in your envelopes out here saying,
“Your services are no longer required.’’ You may be writing
along as merrily as you please and all of a sudden you hear
a scraping sound on glass. You look up and there’s an out-
line of a man against the door. It’s the sign painter with a
razor in his hand.
AAA
There’s nothing to be embarrassed about getting fired. When
this fellow gets through scraping your name from the door -it’s
a good thing to wait until he does get through because someone
may change his mind, and there’s the case of the name scraper
who got halfway through and saw it was the wrong name he was
scraping but tho poor fellow had already bought a ticket back
to New York— well, when you see that the scraper actually means
to take your name from the door you take your hat, put the
cover on L. C. Smith, and go over to the cashier. The cashier
shakes your hand and says, “Back so soon?’’ and gives you your
salary. Pretty soon you get to know all the cashiers fairly welt.
AAA
There was one fellow who went from company to company
and always got the same cashier. It seemed that they were
both bounced about the same times and got jobs in the same
companies.
AAA
They both got so disgusted finally that they became super-
visors.
AAA
That’s how you become a supervisor, by being good and
disgusted. Being good isn’t necessary, just disgusted.
Not all supervisors are mean, only live ones.
AAA
This is all a terrible thing to say. I don’t know a super-
visor myself, have never met one, and even if I did I prob-
ably wouldn’t know it was a supervisor — except that he’d be
strangling children.
—NORMAN KRASNA.
—PETER VISCHER.
April 26, 1930
EXHIBITORS HERALD-WORLD
13
Fox Cabinet in F ull Operation;
Grainger Film General Manager
Talley and Allvine Keep Posts;
Zanft Slated for Large Duties
Sheehan in Full Command Under Benevolent Presidency
of Clarke — New Directors on Boards
(Special to the Herald-World)
NEW YORK, April 22. — The men who played such a conspicuous part in
building up the William Fox organizations are more firmly intrenched than
ever.
With Winfield Sheehan in full command, under the benevolent presidency
of Harley L. Clarke, the so called Fox cabinet is once more in full operation.
Mayors of Many
Cities at Opening
Of the Hollywood
(Special to the Herald-World)
NEW YORK, April 22. — The opening of
the Hollywood theatre here tonight has been
one of the outstanding events of the season.
This Broadway house, which was erected by
the Warners in memory of their brother
Sam, is one of the finest theatres in the War-
ner string, the first built especially for sound
and boasts of the largest screen frame in the
world.
The theatre was packed at the opening and
among the many celebrities who attended was
a delegation of mayors from many cities
headed by James J. Walker, mayor of New
York.
The roles of ushers and hat boys were
filled by theatrical celebrities. The film offer-
ing of the premiere was “Hold Everything,”
a Technicolor special based on the stage musi-
cal comedy, with Winnie Lightner and Joe E.
Brown.
Sunday Pictures Voted
In by Four Out of Five
Illinois Communities
(Special to the Herald-World)
ST. LOUIS, April 22. — Sunday shows won
in four out of five Illinois communities that
voted on that question at the state-wide elec-
tions held on April 15, the final official counts
of the voting indicate. In Rushville, in
Schuyler County, the voters overwhelmingly
repudiated the Sunday closing law that was
forced on the community two years ago by
the reform element. The final tabulation
shows a clear majority of 200 for Sunday
shows.
Mason City staged one of the hottest polit-
ical fights in its history on the question of
Sunday shows, practically every voter in the
town going to the polls. The margin for
Sunday shows was 69. Vandalia, 111., gave a
majority of 80 in favor of Sunday amuse-
ments. In Vandalia, Sunday shows have been
given although there was a Sunday ordinance
prohibiting them. Prophetstown also voted
for Sunday shows by a large majority, but
Erie, 111., a nearby, community, went blue by
a margin of 16 votes.
Pacent Confirms New
Method Developed for
Recording Sound on Film
(Special to the Herald-World)
NEW YORK, April 22. — Rumors that
Pacent has developed an entirely new method
of recording sound on film were confirmed
today by Louis Girard Pacent, president.
“It is no longer necessary,” he said, “to
conceal the fact that we have perfected a new
system of recording, photographically, all
manners of sound on motion picture film.
After a series of rigid tests during which re-
cording and reproduction were accomplished
under the most trying conditions, we are now
convinced that we have developed a recorder
that is absolutely unlimited with respect to
its frequency reproducing range.”
It was announced here today that Jimmy
Grainger has signed a long-term contract
to act as general manager of Fox Film
Corporation. His notable services in sell-
ing Fox pictures made him a most impor-
tant factor in the reorganization.
Talley, Allvine and Zanft Remain
Truman Talley will continue in complete
charge of the newsreel and Movietone ac-
tivities. This former newspaperman, who
won a measure of fame in journalistic cir-
cles here and abroad, has a position of
growing importance.
Glendon Allvine, whose work as head of
advertising and publicity, made him an im-
portant cog in the Fox machine, has been
given a new contract. He will leave shortly
for the West Coast with Sheehan and
Grainger.
John Zanft, who was relieved some time
ago of the command of Fox’s deluxe
houses, will be given a post fully as im-
portant as the best he ever had.
Debenture Issue Offered
First public financing under the new order
of things was announced by General Theatres
Equipment, Inc., with an offering of $30,000,-
000 in ten-year 6 per cent convertible deben-
tures. Marketing of these was to open Wednes-
day, April 23, at par. This is part of the
refinancing plan whereby the Fox companies
are to pay off about $100,000,000 of current
obligations.
The proceeds of the debentures, which will
carry warrants for subscription of General
Theatres Equipment stock at $45 a share, and
which also will be convertible into common
stock, will provide part of the funds required
by General Theatres Equipment to cover its
obligations in connection with the purchase of
50,101 shares of Class B common and not
less than 1,000,000 shares of Class A com-
mon of Fox Films, as well as all outstanding
shares of Class B common of Fox Theatres.
Capitalization of General Theatres Equip-
ment, after consummation of the present plan,
including retirement of its fifteen year 6 per
cent convertible debentures, will consist of
$30,000,000 ten-year 6 per cent convertible de-
benture issue, and 2,847,955 shares of no par
value common of an authorized issue of 5,-
000,000 shares. There also will be outstand-
ing warrants for subscription to 400,00 shares
of common, exercisable at $45 a share, not
later than May 1, 1933.
New Directors Named
Incidentally, the new board of directors
for Fox is as follows:
Matthew C. Brush, president of Ameri-
can International Corporation; Charles W.
Higby, president of Hanover Fire Insur-
ance Company; Oscar L. Gubelman, finan-
cier; Winfield Sheehan, vice-president and
general manager. Fox Film Corporation;
Charles B. Stuart, Halsey, Stuart & Co.;
Saul E. Rogers, general counsel, Fox Film
Corporation, and William Fox.
The new directors of Theatres Corpora-
tion are Clarke, Arthur F. Lafrentz, presi-
dent of American Surety Company; Samuel
W. Fordyce, lawyer, of St. Louis, Mo.;
Robert C. Winmill of Gude, Winmill &
Co.; Sheehan, Rogers, Fox, Stuart and
Walter R. Herrick of Herrick, Berg & Co.
New Suit Is Filed
(Special to the Herald-World)
NEW YORK, April 22.— Stanley M. Laz-
arus, counsel for the Class A Stockholders’
Protective Association, filed suit yesterday in
supreme court to restrain Fox Films and The-
atres from placing in effect the Halsey-
Stuart and Clarke financing program.
Harris Chain of 17
Is Latest Added to
Warners 9 Theatres
(Special to the Herald-World)
NEW YORK, April 22. — The Harris chain
of seventeen houses in Pennsylvania, Dela-
ware and Ohio, is the latest to come under
the Warner banner, the purchase having just
been completed. The theatres are the Harris
and People, Tarentum, Pa., Harris South
Hills in Dormont, Pa., Harris Majestic in
Findlay, Ohio, Sixth Street in Coshocton, Ohio,
William Penn and Harris theatres in Pitts-
burgh, Pa., J. P. Harris Memorial and the
Harris in McKeesport, Pa., Harris Majestic
and a new theatre under construction in But-
ler, Pa., State and Washington theatres in
Washington, Pa., Harris in Donorah, Pa.,
Harris in Wilmington, Del., Harris in Etna,
Pa., and Harris in Mt. Oliver, Pa.
Warners Buy Interest
In Nakken Patents for
Making Sound on Film
(Special to the Herald-World)
NEW YORK, April 22. — Warner Brothers
announced today the purchase of a substantial
stock interest in the Nakken Patents Cor-
poration, and the rights to certain basic pat-
ents governing methods of producing sound on
film, electric transmission of facsimile tele-
grams and pictures by both wire and radio
and in the field of television.
Pauline Frederick to Wed
(Special to the Herald-World)
NEW YORK, April 22.— Pauline Frederick
and Hugh Chisholm Leighton, president of
the Interstate News company, obtained a mar-
riage license last week.
14
EXHIBITORS HERALD-WORLD
April 26, 1930
Open Fight to Bar Paramount
From Buying Famous Canadian
Directors Approve Offer of Purchase on Basis of Exchange of Four
Shares of Paramount for Each Five of Canadian — Places Market
Value of $21,727,983 on Canadian Common Stock
[By Special Correspondent to the Herald-World]
TORONTO, April 22. — A cloud appeared over the proceedings here for the
sale of Famous Players Canadian Corporation to Paramount Famous-Lasky
on a share exchange basis, when Arthur W. Roebuck, Toronto barrister, claim-
ing to represent minority shareholders in the Canadian company, announced a
move to organize a protective association to oppose the absorption of Cana-
dian F-P by Paramount. He also promised that an appeal would be made to
the courts for an injunction to enforce the terms and spirit of the company
voting trust held by Adolph Zukor, president of Paramount; 1. W. Killam of
Montreal, and N. L. Nathanson of Toronto. He intimated that the govern-
ments at Ottawa and Toronto would be asked to enact legislation “to preserve
the Canadian screen.”
Complaint was made that the directors had
turned down an offer of $75 per share from
a British company, only to accept an offer
from an American company which meant only
$58 per share. Roebuck declared that only
during the previous week, I. W. Killam, one
of the voting trustees in control of some
165.000 shares of common, had turned down
an offer from a Canadian financier of $60 cash
for all shares offering, and that this offer
was turned down on the ground that the
shares were worth at least $75 per share.
Directors Approve Sale
“Such a sale would have left these Cana-
dian theatres in Canadian ownership and
control,” he said.
Previous to Roebuck’s intervention, direc-
tors of the Canadian company had approved
the terms of the purchase by Paramount
Famous Lasky, on the basis of four shares of
Paramount stock for five shares of Canadian.
Such an exchange would place control of the
200 Canadian theatres in the United States,
it is pointed out.
Rated at $58 a Share
The transaction places a market valuation
of $21,727,983 on the 369,838 shares of no
par value common stock outstanding in the
Canadian Famous Players, or at the rate of
$58 a share.
These include 165,375 common shares pre-
viously held by Paramount Famous Lasky,
these being held under a voting trust with
control vested in I. W. Killam of Montreal,
N. L. Nathanson of Toronto, former manag-
ing director, and Adolph Zukor of New York.
The voting trust stock was issued to the Ca-
nadian public one year ago at $51, so that
the sale will represent a profit of $7 to these
shareholders.
In addition, the common of the Canadian
company has been paying a $2 dividend
whereas the dividend on Paramount common
is $4. The Canadian company, however,
earned $6.24 a share in 1929 and earnings this
year were reported considerably higher des-
pite general business depression.
Million to Bankers
An interesting angle to the situation is that
the bankers of the Canadian Famous Players
exercised an option last month to purchase
30.000 shares at $35. Thus there will be a
profit of $1,012,500 to the banking company
in Montreal in the sale to Paramount.
Some months ago, Nathanson received an
offer of $75 a share for Canadian Famous
Players from British Gaumont but the two
other voting trustees would not consider it
because of an alleged Fox connection with
Gaumont. Nathanson then resigned. Cana-
dian shares at one time ran above $80 but
trading was around $60 in recent weeks. The
price weakened to $58 on announcement of
the Paramount offer.
Bickell Declares Deal
Would Boost Returns
(Special to the Herald-World)
MONTREAL, April 22. — Three reasons are
given by J. P. Bickell, vice president of Fa-
mous Players Canadian, in an official state-
ment to Canadian shareholders as to why they
should accept the offer of exchange of shares
in Paramount ; namely, the affairs of the Ca-
nadian Company will he carried on under the
same policy as before ; the returns from
dividends to shareholders will be greater, and
the underlying assets of the larger company
with its diversity of operations tend toward
increased stability as well as the possibility
of enhancement in the value of the share
holdings.
Shareholders are asked to deposit their
certificates with the Montreal Trust Com-
pany at either Toronto or Montreal before
May 26 and the actual exchange of shares is
scheduled to take place before June 6.
Publix and Netoco
Form $10,000,000
Theatre Merger
(Special to the Henld-World)
BOSTON, April 22. — Publix and Netoco
have formed a merger today involving a ten
million dollar deal by which Netoco sells half
of all its holdings in New England Theatres
to Publix.
A new corporation, Publix-Netoco Theatres
Corporation, is organized with equal repre-
sentation of both chains on its board, to own,
control and operate the theatres. Of the
20,000 no par shares of capital, each organiza-
tion will hold 50 per cent.
Samuel Dembow, Jr., is president and
Samuel Pinanski, president of Netoco, is vice
president of the new corporation. Three
Publix representatives are to be chosen to the
board of directors. Netoco’s directors on the
board are Samuel Pinanski, Jacob Laurie and
James Sullivan.
Publix will have actual charge of the opera-
tion and management of the chain of forty
theatres involved in the deal. Netoco re-
linquishes ownership of property and control
of the theatres and all minority interest in
the theatres to the new holding corporation
in return for half ownership of the new
corporation.
Theatres in Massachusetts, Maine, Rhode
Island and Connecticut are involved in the
deal. No change in personnel is contem-
plated. The New England Theatres Operat-
ing Corporation will continue in business as
an owner of 50 per cent of the stock of the
new company.
Film Companies Obtain
Foothold on N. Y. Stage;
T wo Strengthen Positions
( Continued from page 11)
charge of Warner’s stage production organ- j
ization. Out of 700 plays read by his office,
less than 10 per cent had possibilities.
Three or four will go into fall production. !
Paul Moss’ many years’ experience with the
Theatre Guild will no doubt be invaluable
in his effort to place Warner Brothers in
the front rank of legitimate producers.
He also was connected with Abe Blatt in
the production of “Subway Express.”
Questioned regarding the dearth of good
directors, he said, “My contract with
Chester Erskin in being associated with
him in ‘Subway Express’ was caused by
his excellent direction of ‘Harlem,’ and
while I didn’t think at the time that the
former would be a great play, I was greatly
impressed with Erskin’s meritorious work.
I have since been in touch with several
young men who I think have not had a
real chance yet, but who will develop just
as he has. This, in answer to the hue
and cry that all good directors have been
sent to Hollywood. This new crop of di-
rectors will be as good as those already
swallowed up in motion pictures. In this
office we have time and patience to work
with an author because we look essentially
for ideas. And if the author indicates a
writing ability, we work with him toward
finishing what we call a good play.”
Huge Stage in New Hollywood
A further indication of Warner’s inter-
est in legitimate productions is the fact
that its new Hollywood theatre has a stage
larger than that of most of the Broadway
regular theatres, with ample dressing and
chorus rooms.
William Fox, too, made an attempt to
break into the legitimate theatre about five
years ago when he backed Selwyn, Harris
and Woods for a whole season. One of
the results of that venture was the signing
of a new basic agreement contract between
the Authors League and Producing Man-
agers, which expires this year.
The recent rumor that Joseph Schenck
is to back Arthur Hopkins in his future
productions is denied.
What They Pay for Screen Rights
The motion picture companies paid $225,-
000 for the screen rights to “Broadway,”
$125,000 for “The Front Page,” a guaran-
tee of $125,000 for “Strictly Dishonorable”
and similar figures for other hits. Of
course the author’s rights would limit sav-
ing more than half of these amounts if the
companies had backed these shows them-
selves. The authors are well protected by
a provision in their contract which pro-
hibits the purchase of screen rights until
after the stage production. In addition, a
motion picture company backing a show
is required to meet the best offer by any
other company bidding for the screen
rights.
Considering the fact that a show like
“Broadway” made $1,300,000 for its backers
on an initial investment of $11,000 and that
other stage successes are still yielding tre-
mendous profits, the fact that almost 70
per cent of all produced plays are failures
should be no deterrent. A good number
of these failures make fairly good picture
material. A greater number is the result
of frantic effort to keep seventy theatres
running. Good plays are making more
money than they ever did, and a pessimistic
attitude toward the future of the theatre
is not justified. A season that can give us
“Green Pastures,” “The Last Mile,” “Uncle
Vanya” and “Berkeley Square” is a greater
one than any in the memory of the calamity
howlers.
April 26, 1930
EXHIBITORS HERALD-WORLD
15
Trade Practice Codes Facing
Attack by Federal Commission
Change in Policy Threatened
After Lashing from Congress
Conferences Merely “ Amos and Andy Meetings ” Says
Texan , Charging Board with “Organizing Monopolies’*
By FRANCIS L. BURT
WASHINGTON, April 22. — Radical changes in the attitude of the Federal
Trade Commission toward the so-called codes of trade practice ethics adopted
by various industries are expected to be announced soon.
Approval of a number of these trade practice agreements is likely to be
withdrawn by the commission, which is understood to have been advised that
the rules are contrary to the Sherman law.
Retail Merchants
Of Ohio Check on
Sunday Show Cities
( Special to the Herald-World)
COLUMBUS, OHIO, April 22. — Because
of the great interest being shown by mer-
chants in the smaller cities and towns in Ohio
on the matter of Sunday moving picture per-
formances, George V. Sheridan, executive di-
rector of the Ohio Council of Retail Mer-
chants, has prepared a list of cities and towns
in which Sunday shows are permitted. The
list is constantly enlarging and merchants
generally favor the Sunday theatre as it
boosts' their communities as trading centers.
Following are Ohio cities where Sunday
shows now are operating:
Amsterdam, Akron, Andover, Ashtabula, Barber-
ton, Bainbridge, Baltimore, Bucyrus, Bedford, Cleve-
land, Chagrin Falls, Crestline, Cincinnati, Clarksville,
Cuyahoga Tails, Carey. Celina, Columbus. Cantan,
Conneaut, Circleville, Dayton, Delta, Deshler, Del-
phos, Elyria, Fairport Harbor, Fremont, Findlay,
Fort Recovery. Franklin. Gibsonburg, Galion. Girard,
Germantown, Grafton, Greenfield, Georgetown;
Hebron, Hillsboro, Hamilton, Hamler, Jefferson,
Kent, Kenmore, Lorain, Lodi, Lancaster, Logan,
Lima, Lowellsville, London, Lyons Lynch bur^ Mans-
field, Middletown, Marion, Massillon, Minster,
Medina, Miamisburg, Mt. Orab, Newark, N. Balti-
more, Newton Falls, Norwalk, Nevada, New Lon-
don, Napoleon, Niles, New Washington, Ottawa, Oak
Harbor, Perrysburg, Portsmouth, Port Clinton, Ra-
venna, Rossford, Sandusky, Shelby, Swanton, Sabina,
Sherwood. Sylvania, Somerset, Tiffin, Upper San-
dusky, Urbana, Wauseon, Westerville, Wadsworth,
Willard, Wilmington, Warren, Washington Court
House, Youngstown, Zanesville, Van Wert, Sidney,
Dover, Coshocton, Mt. Vernon, Kenton and
Bellevue.
$3, 000, 000 House
For Albany; RKO
Leases Long Term
(Special to the Herald-World )
ALBANY, April 22. — This city is to have a
new 3,500 seat theatre costing approximately
$3,000,000. Negotiations, which have extended
over a period of several weeks, were con-
cluded last week when Simeon Fabian, well
known theatrical magnate of Paterson, N. J.,
came to Albany and closed the deal. The
house will be leased to RKO for a long
period of years and will serve to replace the
old structure formerly owned by Proctor and
which will probably continue to be run as a
theatre.
Bandits Take Him Back
For Keys; Lose Nerve
(Special to the Herald-World)
MARSHALL, MO., April 22.— On the night
of April 16, H. L. Gollidav, manager of the
Auditorium theatre, was forced to enter a
car and go along with two masked men, who
attempted to force him to give over the re-
ceipts from the night’s show. Golliday had
gone to his room and was about to retire
when the honking of a car called him out
to the front of the house and the two men
commanded him to enter the car. He told
them that he would have to go back into his
room to get the keys to the theatre. The
men drove around with him, apparently de-
bating what to do, and finally let him return
to his room with the provision that he would
get the keys and stand on the corner fifteen
minutes later. That was the last Golliday
saw of the men.
Rumors of possible changes in the commis-
sion’s policy have been in circulation for some
time, and it is known that the matter has
received serious consideration by members of
the commission. Basis has been given the
suggestion by recent intimations that the rules
drawn up by an important industry and sub-
mitted to the commission for approval were
dismissed as unsatisfactory.
Commission’s Counsel Busy
Officials of the commission refuse to com-
ment on the situation, but it is known that
the comission’s counsel has given the matter
considerable thought. In view of attacks re-
cently made upon the trade practice confer-
ence work in Congress, it is probable that the
commission will attempt to minimize the im-
portance of its change in attitude by calling
into conference industries whose rules are to
be rejected in order that they may “amend”
their codes so as to eliminate all provisions
which might be violative of the law.
It is intimated in Washington that hardly
any of the trade practice rules which have
been drawn up by industries are fully in ac-
cord with the anti-trust laws, and it may be
that the commission, in an effort to make per-
fectly plain its attitude toward those laws,
will issue a statement revoking its approval
of a number of codes, but to do this would
lay the commission open to bitter attack from
its enemies in Congress.
“Amos and Andy Meetings”
The whole matter of trade practice con-
ferences was laid before the house of repre-
sentatives recently by Congressman Wright
Patman (Dem.) of Texas, who characterized
them as “Amos and Andy meetings” and as-
serted that “the members of an industry do
not care anything about the Federal Trade
Commission ; all they want is to get the stamp
of approval of that commission.”
Congress, he asserted, has three times re-
fused to give its annroval to the wo^k which
the commission is doing, once when the origi-
nal bill creating the commission was under
consideration in 1914, again in 1922 and still
again in 1929.
“Notwithstanding these repeated refusals of
the duly elected representatives of the people
of the United States to authorize the holding
of trade practice conferences,” Representa-
tive Patman declared, “the Federal Trade
Commission, without authority of law, is now
holding and, if not prevented, will continue to
hold trade practice conferences for every in-
dustry that can organize itself to the extent
that a sufficient volume can be controlled to
create a monopoly.
“Never in the history of our country before
has a Government board so grossly and
flagrantly abused the power intrusted to it.
It is organizing trusts and monopolies when
its duties are to destroy trusts and mono-
polies.”
New Orleans Houses Do
Good Business During
Lent; Slack in Albany
( Special to the Herald-World)
NEW ORLEANS, April 22.— Lent just
closed had no apparent effect on the theatrical
business as whole in this city, all houses re-
porting a satisfactory business ; both vaude-
ville and film. Good Friday was no excep-
tion to the rule, though several of the neigh-
borhood houses closed-out in respect for the
religious holiday.
Lenten Slack at Albany
ALBANY, N. Y., April 22.— Without any
of the exhibitors doing anything to stimulate
business, last week proved the worst in sev-
eral months at the motion picture theatres of
the city in both first and second run houses.
Many of the pictures shown were of the low
calibre, and this together with the fact that it
was Holy Week placed more than one house
in the red.
Paramount 1st Quarter Net 86 Per Cent
Above 1929 Mark; $4f800f000 Is Estimate
(Special to the Herald-World)
NEW YORK, April 22. — Paramount Famous Lasky Corporation estimates its
consolidated net profits for the first quarter of 1930, including earnings of sub-
sidiary companies and after all charges and taxes, to be $4,800,000. This amounts
to $1.79 per share on 2,685,313 shares, which is number of shares outstanding at
the end of the quarter.
The profit for the first quarter of 1930, as estimated, is approximately 86 per
cent greater than the profit for the corresponding quarter of 1929, the previous
record first quarter in the history of the company.
The profit per share of $1.79 on 2,685,313 shares compares with a profit of
$1.17 on 2.206,505 shares for the corresponding quarter of 1929, or an increase per
share of 53 per cent.
16
EXHIBITORS HERALD-WORLD
April 26, 1930
Spends $90,000 on Environment — And It Pays!
Buckley Says His Patrons Are Finding Herald-World Plaque for Better Sound ‘7s as Good as a Bond ”
CH. BUCKLEY is one exhibitor in
• Albany, N. Y., who believes that
environment goes a long way toward
spelling success for a motion picture
theatre. In fact, Buckley is so con-
vinced that he is right in his contention
that he spent $90,000 just to give the
desired environment to Harmanus-
Bleecker Hall when he took it over
some months ago. Now $90,000 is no
mean item to anyone, and particularly
to a person who used to slave away at
so much per week as a hospital interne.
Today he is one of the leading exhib-
itors in New York state, his ideas eag-
erly sought by theatre owners for
many miles arounds. Buckley is re-
garded as one of the most successful
theatre men in the state.
Of course, perhaps in the background, Mrs.
Buckley may have had a word to say about the
effect of environment, for Mrs. Buckley, it
should be known, has walked off with many
a first prize at Albany's municipal flower
shows and with her husband takes pride in
one of the most beautiful flower gardens in
the capital city. And then again Buckley’s
general manager, Alec Sayles, formerly one
of the best known newspapermen in Albany,
may also have chirped in a word or two as
to the effect of flowers on environment, for
Sayles has what is generally conceded as the
finest rose garden in all Albany.
Lobby Is Flower Garden
At any rate, whether it is Mr. Buckley, Mrs.
Buckley or Mr. Sayles, or all three, the fact
remains that Harmanus-Bleecker Hall can
always be found with vases or bowls of
flowers in its lobby and only last week the
huge lobby blossomed forth with a miniature
flower garden, the center of which is a tiny
lake with a few gold fish lending the last
word to the effect.
The history of Harmanus-Bleecker Hall, at
least since Buckley took it over, is a most
interesting one. The theatre has a seating
capacity of about 2,200. It is neither a down-
town house nor a residential one, being too
far away from the business center to attract
anyone from the hotels, and a bit too distant
from the residential section to be classed
among the residential houses of the city. In
fact it had been known as a sort of white
elephant, with this and that sort of entertain-
ment being tried out by previous owners, the
last of whom couldn’t even get the crowds at
a fifteen cent admission price for double fea-
tures. And then Buckley stepped into the pic-
ture. He bought the theatre and found a huge
dungeon-like place, dirty and unattractive, with
sound effects so terrible that he clapped his
hands over his ears and walked out.
Gets Best Projectionist
He then drew his check for $90,000 and
started to beautify the theatre. It was a
tough job, but he kept at it. He made sev-
eral trips to New York city and in rummag-
ing around antique shops he picked up beauti-
C. H. BUCKLEY
ful imported vases and statuary with an occa-
sional clock which now graces the lobby.
He then proceeded to get one of best
projectionists he could find in New York
state. He wanted his sound equipment to be
the best in Albany, or in fact in this part of
the state. Three months later he was awarded
the Exhibitors Herald-World plaque, which
in itself tells how well he succeeded.
“Plaque Is Good as a Bond”
“And let me say right here,” said Buckley,
“I have never had a better advertisement for
this theatre than the nlaque, which hangs out
in front of the box office. That plaque is as
Here Ye, Dennis,
1930 Is Calling
(Special to the Herald-lVorld)
DES MOINES, April 22.— It hap-
pened during the showing of “ The
V agabond King” at Des Moines
theatre, when Dennis King in the
title role appeared solo on the screen
for a few seconds wholly without
sound accompaniment. The gorgeous
color of his raiment and the other
technicolor effects gave the audience
a satisfying thrill. King, as Francois
Villon, romantic character and soul-
ful lover, stood in the tense attitude
of listening. Every sense seemed
alert as he waited dramatically for
the expected sound. In the split sec-
ond of dead silence that followed, the
music of a four-toned Klaxon horn
Boated tunefully through the open
door of the theatre.
A triHe modern for Francois, but it
synchronized beautifully with the film
and seemed the one and only thing
the French vagabond had been wait-
ing for all his life. The show went
on, but not before a healthy giggle
surged across the amused and highly
entertained American audience.
good as a bond to the intending purchaser of
an admission ticket. He knows that he is
assured of the very best in sound effects and
in this day when sound is so important, even
more so at times, I think, than the story told
by the film, this plaque by its endorsement of
the theatre’s sound apparatus goes far not only
to attract first business but to increase it week
in and week out.
“I wouldn’t have that plaque taken away
from me for a thousand dollars. On more
than one occasion I have stood near the box
office, unknown to the people who were buy-
ing their tickets of admission, and have heard
someone say, ‘Oh, this is a theatre that has
won that sound endorsement plaque that I
have been reading about’.”
Makes One Charge — 50 Cents
When the Hall was first opened by Buckley,
he charged an admission of 35 and 50 cents,
the former price being for the balcony. After
a few weeks it became apparent that few peo-
ple were going into the balcony and he then
made the price 50 cents for any part of the
theatre.
There are always flowers in the lobby of
Harmanus-Bleecker Hall and they are never
artificial ones. In the fall the huge vases are
resplendent with chrysanthemums. Later came
the roses and now the daffodils and the spring
flowers predominate. Hundreds of men and
women stop and enjoy the flowers as they
enter the theatre. There is that psychological
effect of making the patron feel at home, of
smoothing away cares and worries of the day
by the sight of these beautiful flowers. Buck-
ley says they are worth their weight in gold.
Finds Trade Paper Essential
And there is another thing that Buckley
does which he says wouldn’t be a bad idea
for any exhibitor who thinks he is too busy
to read the trade papers. Here’s how Buckley
puts it.
“I read the trade papers from cover to
cover. And I read the advertisements of the
producers in order that I can get a better
idea of what may be expected of this or that
picture. And I read what other exhibitors are
doing, getting an idea here or there and using
it to my advantage later on. We all have a
certain number of ideas but when we can add
to our own those of other exhibitors, or at
least choose from the ideas of others just
what we think would be advantageous to us,
we are so much the gainer.
“I have known exhibitors who never unwrap
their trade papers and then wonder why they
are left in the lurch when it comes to balanc-
ing the year’s books. I am never afraid to
pay the price for a picture if I can feel pretty
sure in my own mind that it will please the
general public, for that word ‘pleasure’ really
spells success. The price doesn’t enter into
it, if the picture is what I want.”
Incidentally, Buckley takes a trip to New
York every week or so to keep better abreast
of the times by seeing Broadway productions.
This becomes part of the prescription which
Buckley as a hospital interne mixed for him-
self a few years ago, and which has brought
him success and a fortune with the slogan,
“the people be pleased.”
April 26, 1930
EXHIBITORS HERALD-WORLD
17
Academy Active on How Best
To Make Code of Ethics Work
Branches Vitally Affected Will Hold Meetings and Discuss Details
Of New Provisions, Says Frank Woods — Points Out Evidence
That Instrument Is Regarded as Thoroughly Practicable
(Special to the Herald-World)
HOLLYWOOD, April 22. — Practicable plans for supporting the Code of
Ethics adopted by the industry for production are being placed in action by
the Academy of Motion Picture Arts and Sciences.
Those branches of the Academy that are vitally affected will hold meetings
and discuss details of the new provisions so as to establish a common under-
standing on how best to make them effective, according to Frank Woods,
secretary.
Maybe You Know
Everything
MAYBE you have nothing
more to learn . . . about
Advertising . . . about how
to sell a picture to your public so
that your box office gets every dime
the picture has the power to win
for it. Maybe your experience in the
show business and your study of the
whole advertising “game” has
equipped you with all the knowledge
you can hope to apply, about public
psychology . . . what to say in your
copy . . . and when . . . what to
leave out . . . and when . . . about
layouts . . . space buying ... all the
rest. Maybe you know story-mer-
chandising and star-merchandising
from the proverbial A to the tradi-
tional Z. Er — maybe.
Even so, you’ll enjoy an article on
the subject in the next issue of Bet-
ter Theatres, if only to find fault
with it. For the author thereof,
Frank Whitbeck, runs the whole
gamut of advertising values without
hemming or hawing once.
As for those theatre owners, man-
agers and advertising men who have
any doubt whatever about the per-
fection of their picture-selling meth-
ods, Mr. Whitbeck’s discussion
should prove a veritable school . . .
and a tonic. For in “Advertising
Pays — But What Kind?” he indulges
in no glittering generalities. For
example, he takes certain recent pic-
tures . . . and shows, painstakingly,
just how the Fox- West Coast The-
atres advertising and publicity de-
partment, of which he is the direc-
tor, went about selling those pictures
to the public . . . the entire adver-
tising campaigns ... in detail.
That much and more will be pub-
lished in the May 10th issue of Bet-
ter Theatres, while in a second in-
stallment, to appear in the June 7th
issue, Mr. Whitbeck will go thor-
oughly into the other fundamental
phases of theatre advertising.
In the May 10th issue of
Better Theatres
“Advertising Pays —
But What Kind?”
By FRANK WHITBECK
Director of Advertising and Publicity
Fox-West Coast Theatres
“This is the most significant step taken since
Will H. Hays announced the new rulings,”
said Woods, “and it indicates that the Code
is regarded as a thoroughly practicable and
workable instrument, founded upon common
sense and decency and insuring the highest
possible standard morally and artistically in
talking pictures. Also it shows how effectively
the industry intends to back it.”
Points to Directors’ Meeting
The idea for unified effort in applying the
Code grew out of a recent meeting of the
directors’ division, according to Woods. A
number of outstanding directors conferred
with Fred W. Beetson, executive vice president
of the Association of Motion Picture Pro-
ducers, and Colonel Jason S. Joy, director of
public relations for the Hays Organization.
“At this meeting, which was held at
Academy headquarters,” said Woods, “all of
the directors present expressed themselves as
heartily in accord with provisions of the Code,
and said they felt it would become the accepted
criterion of thought and effort within the in-
dustry. It could be carried out in good faith,
they agree, without standardizing production
or sacrificing the best ideals of art develop-
ment.”
Writers’ Conference Arranged
It was pointed out by the Academy’s secre-
tary also that great importance attached to the
fact that the men most responsible for the
destinies of pictures, the directors themselves,
were first to acknowledge the values of these
new rules, recognizing them not so much as
a set of restrictions and inhibitions as a guide
assuring compliance with the dictates of good
taste.
“A resolution was passed at the meeting,”
said Woods, “recommending that the writers’
branch be called to meet and discuss among
themselves, and with both Mr. Beetson and
Colonel Joy, the specific operation of the Code,
thus insuring intelligent cooperation and com-
mon understanding. This meeting has been
arranged, following this recommendation. It
was then decided to broaden the field of activ-
ity by including in the invitation all branches
in the production field, including producers,
associate producers, supervisors and those in
close contact with them, thus establishing
channels through which to convey common
knowledge to every branch concerned with
picture making.”
Leading Directors Say “O.K.”
Among directors responsible for the move-
ment were Frank Lloyd, head of the directors’
branch and winner of the Academy award
through his three pictures, “Drag,” “Weary
River,” and “The Divine Lady.” Also, Eddie
Cline, director of “The Forward Pass,” who
made the motion which launched the resolution
for cooperative support, and Luther Reed,
director of “Rio Rita,” who seconded the
motion. Others who lent hearty support in-
cluded George Fitzmaurice, A1 Green and
Sidney Franklin, as well as many more.
Producer interest in the Code is evidenced,
of course, in the fact that it was originally
drafted by a committee consisting of Irving
Thalberg, vice president of Metro-Goldwyn-
Mayer; Ben Schulberg, in charge of West
Coast production activities for Paramount ;
Jack Warner, vice president of Warner
Brothers in charge of production; and Sol
Wurtzel, general superintendent of Fox West
Coast Studios.
The initial draft, as prepared by this com-
mittee, was subsequently perfected by a joint
committee of nine, including the first four
named, with the following added : William
Le Baron, vice president in charge of produc-
tion at R K O Studios ; Charles Christie, vice
president and general manager of Christie
Film Corporation; Charles Sullivan of Pathe
Studios ; and Joseph Schenck, head of United
Artists. Before the final ratification of the
Code by the M P P D A, it was adopted by
the Association of Motion Picture Producers,
made up of the major producing companies
of Hollywood.
Mrs . Kalmus Critically III
(Special to the Herald-World)
HOLLYWOOD, April 22. — Mrs. Herbert
Kalmus, wife of the president of Technicolor
Corporation, has been confined to the Good
Samaritan Hospital here for the past ten
days suffering from a breakdown due to over-
work. Her condition was reported critical.
MPPDA Members Appeal to Supreme
Court from Thacher Antitrust Decision
(Special to the Herald-World)
WASHINGTON , April 22. — Appeal of the Thacher decision, convicting them
of conspiracy to violate the antitrust laws, was filed jointly in the U. S. supreme
court last week by member companies of the MPPDA, cited in the January
verdict.
Judge Thacher, sitting in the federal district court in New York, decided that
the companies were guilty as charged by the government, of employing an illegal
uniform contract for the leasing of films to theatres. The decision was based on
the contract itself and on the rules of arbitration adopted by MPPDA members
in May, 1928.
The first action of the court will be to determine whether it has jurisdiction in
the case, and then whether there was anything in Judge Thacher’s decisions which
merits review.
13
EXHIBITORS H E RALD - WO RED
April 26, 1930
Racy Films ? No, Write Pupils
High School Seniors at Des Moines, in Essays for Parent-Teacher Council, Declare
Clean Dramas and Good Fun in Pictures Are Preferred — One of Them Makes Canvass
of 50 Students and Finds Majority Wants “High Class Pictures, Beneficial to Morals”
[By Special Correspondent to the Herald-World]
DES MOINES, April 22. — Youth of Des Moines smacked a healthy hay-
I maker straight into the popular fallacy that modern young- persons
crave racy, suggestive and indecent motion picture offerings, when two
seniors complied with the request of the Film Betterment committee of the
Des Moines Parent-Teacher Council that they express their opinions of current
films. The significant article by the two youngsters about to be graduated from
high school appeared in the Parent-Teacher News, a monthly publication
sponsored by the P T A.
JUST why adolescense should tell the
world about the picture business is not
exactly clear but since they will proceed
to dictate anyhow, more or less, how this
old mundane sphere shall be run, the kids
might as well tell their stories importantly
and get them into print. Gordan Couch-
man of North High, as smart a youthful
sage as one could find in a month of Sun-
days, gave his personal ideas of the speak-
ing pictures as well as the silent films while
Mildred Stuart consulted numerous fellow
students before she compiled their opinions
for her article. Here they are in part, the
first being by Gordon Couchman, under
the heading “Impressions of the Movies”:
“For any one person to give wholesale
the impressions of a group is a dangerous
thing to attempt, and to give the impres-
sions of a high school group is vastly more
so. And about the movies! In this day
and age young people would be next to
lost without them.
Want Clean Dramas, Good Fun
“However, that is not saying that young
people like all movies. You will probably
find more varied tastes in a crowd of young
people than anywhere else, and their opin-
ions, which are strongly held and freely
given, are ten times more superlative or
ten times harsher than a more mature
critic’s would be. Youth seems to do
things in a big way.
“Coming right down to brass tacks and
such, it is safe to say that good comedies
as a whole go over big with us. (Yes, I’m
one of ’em.) Some may find fault with
plot, as in other ‘super-productions,’ some
with acting, but aside from this, ‘O. K.’
Mystery, the spookier the better, is about
as popular. Great acting, such as that of
George Arliss in the tremendous ‘Disraeli,’
is universally appreciated. John Barry-
more in such marvelous portrayals as the
soliloquy in ‘The Show of Shows’ and ‘Gen-
eral Crack’ is hugely thrilling. Pathos is
liked; deep tragedy sometimes goes over
our heads and often grips us. Girls are
far more ready to cry at a picture than
boys. Stupendous productions, such as
‘Noah’s Ark,’ ‘Ben Hur.’ ‘The Ten Com-
mandments,’ and ‘The King of Kings,’ are
considered ‘keen!’ Obscenity, subtle or
clever or gross, may bring guffaws but is
not generally favored, especially among
girls. (This is ootimism.) But youth is
just as tired of silly ‘theme-song’ produc-
tions as any adult, maybe more so. Give
us clean, true-to-life dramas and good fun,
all with a dash of romanticism to make us
forget report cards or spur us on; as you
will
“And further than this we dare not go.”
She Canvasses 50 Pupils
Mildred Stuart, in her essay, pointed out
that more than half of the students pre-
ferred high class productions to “weak,
indecent pictures.” She wrote as follows:
“Intricate, classical entertainment is pre-
ferred by the young set according to a sur-
vey of approximately fifty Lincoln High
students, who expressed their opinions in
regard to the character and value of com-
mercial movies.
“The majority of boys and girls, who
were asked what they thought of the mod-
ern movie, replied that it is the best form
of amusement available today. It is said by
more than half the students that high class
pictures, which are mind-workers and bene-
ficial to the morals, are more enjoyable
than weak, indecent pictures. Girls main-
tain it is tbe serious, worth-while, historical
or romantic movie, which holds the audi-
ence for two or more consecutive perform-
ances.
Influence Lives of 90 per Cent
“As a whole, commercial movies are not
educational, so Lincoln High members
say; but it is true that if education is its
purpose, the movie can give more learning
in a shorter time and it will make a more
lasting impression than any other method
of teaching. When asked if the motion
picture had any definite influence on their
lives, about 90 per cent answered that it
had in some way or other. A few realized
that it had financially influenced them; and
a larger group believed their ideas, opin-
ions, and characteristics were either modi-
fied or increased by the movie. Smoking
and drinking often depicted in movies
opened a young girl’s eyes to the foolish-
ness and danger of such actions. Probably
all influence of the movies is not as good
as that; for several boys maintained that
what was portrayed in the pictures, you
often desired to do yourself.
“Fast Becoming Necessity”
“Replying to the question, ‘Could you
enjoy living without ever seeing a movie?’,
nine out of ten thought that this form of
amusement was fast becoming a necessity,
for they believe play as well as work is
essential to enjoy life. Thirty students out
of fifty on an average see a movie in some
form every week. One young boy has
never seen and heard a talkie; but he insists
he is as well off as those who see them
every week.
“Only a few vote for the silent movie ;
consequently the improvements are making
the motion picture more beneficial and en-
joyable each year.”
Famous Canadian Will
Take Over United , Ltd.,
Numbering 20 Theatres
( Special to the Herald-World)
MONTREAL, April 22. — Famous Players
Canadian Corp. will shortly absorb United
Amusements, Limited, Montreal, which oper-
ates 20 modern theatres in the Province of
Quebec, it is announced. Famous Players al-
ready owns a majority of the common stock
and United Amusements has been classed as
a subsidiary.
New Motion Picture Code
Of Ethics Elicits Praise
Via Country’s Papers
One Editor Suggests Hays Office
Should Attempt Reforming
Reformers
(Special to the Herald-World)
NEW YORK, April 22. — Public reaction to
the new code of ethics, drawn up by the Will
H. Hays organization to insure the worth of a
picture before it leaves the producer hands, i
is shown in the following excerps from a 1
few of the countries leading newspapers.
The Boston Traveler says “The best news
that we have heard in a long time is that the ;
motion picture producers have agreed to ap-
ply ethics to their pictures. Ethics are not a
new system of talkies, they are a system of
morality and good taste. Do you wonder we
cheer ?
Should Reform Reformers
From the New Britain Herald, New
Britain, Conn., comes a somewhat different
viewpoint : “The Will H. Hays organiza-
tion is going too far in trying to meet the
prejudices of the self-appointed reforming
groups. We are rapidly developing into the
most censored nation on earth ; Susybodies all
around us trying to tell us what we can eat,
read and see. No attempt is ever made to re-
form the reformers. That, w'e suggest, would
be something for the Hays organization to
attempt.”
No Hamper to Art
The Brooklyn Standard-Union : “The effect
of the new code will be to make motion pic-
tures more enjoyable without hampering any
really artistic expression.”
Other papers which made comments are the
Rochester, N. Y., Times-U nion ; Columbus,
Ohio, State-Journal ; Springfield, Mass.,
News; Burlington, Vt., Free Press; High t
Point, N. C, Enterprise ; Naugatuck, Conn., j
Nezvs; Washington, D. C., Star; Columbus,
Ga., Ledger; Decatur, 111., Herald; Lewiston, \
Maine, Sun Boston, Mass., Post; Detroit,
Mich., Nezvs; Brooklyn, N. Y., Standard-
Union; Buffalo, N. Y., Courier-Express ; St.
Louis, Mo., Globe-Democrat ; Cincinnati,
Ohio, Tribune; Philadelphia, Penn., Bulletin;
Cincinnati, Ohio, Times-Star; Asheville,
N. C., Citizen; Salina, Kan., Journal; Phila-
delphia, Penn., Inquirer; Watertown, N. Y.,
Times; Jamestown, N. Y., Post; Topeka,
Kan., Capital; St. Louis, Mo., Star; Water-
bury, Conn., American.
SA-WW Ahead of
Schedule; Two Films
Already Presented
(Special to the Herald-World)
NEW YORK, April 22.— Sono Art-World
Wide production is proceeding ahead of
schedule, acording to word from the com-
pany’s studios. Moreover, two pictures, James
Cruze’s “Cock o’ the Walk” and “What a
Man !” have had showings much earlier than
originally expected. “Cock o’ the Walk,” which
stars Joseph Schildkraut, had its first public
screening at the Roxy. “What a Man !” is
Reginald Denny’s first starring vehicle for
Sono Art-World Wide.
The Denny picture and another Cruze pro-
duction, “The Big Fight,” will have foreign
versions. These are reported now to be
nearly completed. The other pictures in work
are :
“The Dude Wrangler,” featuring Lina Bas-
quette, George Duryea, Francis X. Bushman
and Clyde Cook; “Reno,” with Ruth Roland;
“Once a Gentleman,” starring Edward Everett
Horton; “Maid to Order,” with Julian
Eltinge and Betty Boyd; and “Fool’s Gold,”
story of ’49.
April 26, 1930
EXHIBITORS HERALD-WORLD
19
Exhibitor Locks Out Operators
After Demanding $20 Pay Slash
Joe Danz of Seattle Places Proposal for Lower Scale and Six-Day
Week Before Union and Then Ousts Projectionists — Seven
Tacoma Suburban Houses Drop Organized Operators
[By Special Correspondent to the Herald-World]
SEATTLE, April 22. — A lockout of union projectionists has been placed in
effect by Joe Danz, president and general manager of the Embassy Theatre
Corporation, operating the Embassy theatre.
A similar lockout was staged at this house two years ago, but at that time,
finding that non union operation cut heavily into the boxoffi.ce, he aligned
himself with unions again.
A Glass of Beer and
Then a Picture — Maybe
( Special to the Herald-World)
LONDON , April 22.— There is a
possibility that public bars, known as
pubs, may incorporate the him among
other modes of entertainment for
their patrons, but from a statement
made by Sir William Clegg, chair-
man of the Sheffield License-Trans-
fer Sessions, it is not probable. He
said, concerning the licensing ..of
these places for the showing of pic-
tures, that “even if the regulations
are complied with, the shows, in the
opinion of the magistrate, are unde-
sirable.’’
Warner Bros. Not
For Sale, Is Reply
Of Head to “Talk”
Control Cannot Pass Without Pres-
ent Chiefs'’ Consent, Says
H. M. Warner
(Special to the Herald-World)
NEW YORK, April 22. — Warner Brothers
is not for sale, it never has been, and its con-
trol cannot pass to any other firm without the
consent of those who are now directing its
business. This is the substance of a statement
emphatically issued here by H. M. Warner,
president of the company, with specific refer-
ence to talk in trade and financial circles pre-
dicting a change in ownership.
“The recent announcements made of affilia-
tions to Warner Brothers of groups essential
to the future growth of the film,” he said,
“are the outgrowth of long considered plans
devised to make Warner Brothers a com-
pletely self-contained organization. The ob-
jective of these moves is to create in Warner
Brothers Pictures, Inc., a complete and in-
dependent machine equipped to operate in
every phase of mechanical entertainment and
in any industry which contributes essential
factors to its business.
“That there be no misunderstanding,” he
continued, “it is my desire that our many
thousands of stockholders, friends and busi-
ness associates shall ignore any statement, or
surmise, regarding this firm which is not is-
sued with the authority of its officers.”
Gen. Elec. Quarter
Net Tops 15 Million
To Beat 1929 Mark
(Special to the Herald-World)
NEW YORK, April 22. — The net profit of
the General Electric Company for the first
quarter of 1930 was $15,042,521, the company
officially reported last week. This is equal
to 50 cents a share on the common stock,
which represents a four-to-one division of the
original total.
The net profit for first three months of
1929 was $14,505,986, which was equal to 48
cents a share on the common stock.
Social Club to Celebrate
Columbia* s Anniversary
( Special to the Herald-World)
NEW YORK, April 22. — The Columbia So-
cial Club will celebrate Columbia’s tenth an-
niversary with a dinner and dance at the Mos-
cow Art Inn on April 28. Both home office
and exchange employees will attend.
The opening gun of the present trouble was
fired by Danz in a letter to Local 154 Motion
Picture Operators, in which he set forth at
length his troubled business conditions. He
asked for a reduction in scale for five of the
seven operators. The Embassy is an all-night
first and second run house located in the busy
downtown section. The letter asked for a $20
a week reduction for these five men from their
present and established scale for a six-day
week.
Drops Operators Second Day
The letter was written on April 1 and came
before the general meeting of the Operators
Union two days later. On vote of the mem-
bership, the letter was referred to the execu-
tive committee, Danz being advised accordingly
by mail the following morning. The labor
organization assured Danz that the executive
committee would give the matter their immedi-
ate attention and confer with him within a
few days.
Danz, without waiting, on the second day
after writing the letter locked out his union
men without advance notice.
Joe Danz, with whom the difficulty arose, is
a brother of John Danz (known as Dynamite
Danz), Seattle non-union operator of seven
down-town houses, who has battled organized
labor for the past seven years.
Lockout at Seven Tacoma Houses
TACOMA, April 22. — Seven independent
surburban theatre ownern here last week
locked out their union projectionists, after
virtually coming to a satisfactory agreement.
O. M. Jacobson, district secretary of the Inter-
national Association of Theatrical Stage
Employees, is on the ground in an effort to
iron out the difficulties.
Sunday Show Fight on
In 3 Mississippi Towns;
Writ Stops One Manager
(Special to the Herald-World)
NATCHEZ, MISS., April 22. — An injunc-
tion issued by Circuit Judge R. L. Corban
on application of Joseph Brown, county at-
torney, stopped the presentation of a moving
picture show here by the Baker Grand the-
atre, one of the Publix chain. Announcement
of the serving of the injunction on William
Jones, manager, was made to the large Sun-
day afternoon crowd by Charles F. Engle, at-
torney for Publix.
Engle stated that an effort would be made
to have the injunction dissolved and expressed
the opinion that Sunday moving picture shows
were no more in violation of the law than the
issuing of newspapers, playing golf and the
keeping open of cigar stores and similar es-
tablishments.
During the past week several civic organi-
zations, including the Natchez Council of
Parent-Teacher Association and the Minis-
terial Association, expressed disapproval of
the proposal to open moving picture shows in
Natchez Sundays. This action followed the
presentation of the question to the executive
committee of the American Legion, by the
management of the Baker Grand theatre. The
legion committee stated that the matter would
be referred to the full membership by the
post.
At Prentiss, Miss., vigorous resolutions
condemning Sunday motion picture shows,
Sunday baseball “and any other sporting
games that militate against the moral and
spiritual interests of the people” were unani-
mously adopted by 100 preachers and lay
leaders in the Methodist Conference. W. S.
F. Tatum, mayor of Hattiesburg is a leader
in the fight to prevent the inauguration of
Sunday shows.
At Hattiesburg, a jury in county court will
hear the appealed case of A. Brown Parks,
manager of the Saenger theatre, and his chief
projectionist, Lewis Hammack, against the
city of Hattiesburg. Parks and Hammack
were arrested a month ago by police and fined
in city court on charges of violating the Sab-
bath observance laws. They exhibited a mo-
tion picture one Sunday afternoon last month
during a performance being given for the
benefit of the Hattiesburg brass band.
J.H. Gallagher Made
Columbia Director
Of Public Relations
( Special to the Herald-World)
NEW YORK, April 22.— J. H. Gallagher,
advertising executive, has been appointed by
Jack Cohn, vice president and treasurer of
Columbia, to the newly created post of direc-
tor of public relations for that company.
Gallagher, who assumes his new duties im-
mediately, will have under his direction the
advertising, publicity, sales promotion and ex-
ploitation departments.
He comes to Columbia with an extensive
background acquired through years in the
advertising business. His appointment re-
sumes an association started 25 years ago
when Joe Brandt, Jack Cohn and Joe Gal-
lagher were affiliated with the Hampton Ad-
vertising Agency. Since then Gallagher has
been connected in an executive advertising
capacity with the New York Theatre Pro-
gram Corporation, the United Cigar Stores
Company and the magazine division of the
Hearst organization. During the past three
years he has been free-lancing in general ad-
vertising service and newspaper work.
Sam E. Morris Month
Total Reaches 37,013
(Special to the Herald-World)
NEW YORK, April 22. — The plavdate to-
tal for Warner Brothers product, in the drive
by which the Warner sales force are cele-
brating the Sam E. Morris Month in May, has
reached a total of 37,013, giving an inn-ease
for the week past of 10,502. At the finish of
last year’s drive the total was 42,000, or only
5,000 more than the record achieved thus far.
20
EXHIBITORS HERALD-WORLD
April 26, 1930
W
MOTION PICTURE FINANCE
Wall Street Shows Caution in Film
Stock Buying
By LAURENCE STERN
NEW YORK, April 22. — Aside from special developments affecting indi-
vidual issues, the motion picture shares are tending to move within the
same narrow trading range which prevails in the general market. The
reason for hesitation, of course, continues to be found in the extensive degree
of previous advance.
Tj'OR several weeks Wall Street has been
T showing increasing caution, having in mind
the possibility of corrective reaction. The
trouble with this theory seems to be that it is
too widely held, for the exercise of specula-
tive caution and restraint day after day is it-
self a corrective influence and tends both to
postpone and minimize reaction.
* * *
It remains to be seen whether the current
breathing spell of the film stocks will end in
a resumption of major advance. No general
significance attaches to the week’s individual
movements. Thus, to take two stocks not
immediately subject to special developments,
Paramount has advanced 54 of a point and
Warner has declined 1% points.
5}C :}C ifc
All of the Fox issues have moved up, Fox
Film advancing 4}/s points, Loew’s Fox
Theatres points and General Theatre
Equipment holding around 49. Radio-Keith-
Orpheum’s loss of 1 points is due to the
technically bearish influence of the announce-
ment of an offering of additional stock to
shareholders at $35 a share in the ratio of
one new share for each six held. The com-
pany’s confidence in the success of the offer-
ing probably can be taken as indicating that
any important reaction from present levels is
unlikely, but on the other hand speculative
movement is normally limited pending com-
pletion of financing of this kind.
The most important corporate news of the
week is the official estimate that Paramount’s
March quarter earnings amounted to $1.79 a
share, as compared with $1.17 for the cor-
responding period of last year. Pathe Ex-
change earned $1.74 per share of Class A
preferred in 1929, against 49 cents in 1928.
Notable theatre acquisitions have been an-
nounced by both Radio-Keith-Orpheum and
Warner Brothers.
Plan of R CA Control
By G.E.-Westinghouse
Brings Federal Query
( Special to the Herald-World)
NEW YORK, April 22. — At the same time
that indications appeared in Washington that
the Federal Trade Commission is about to
withdraw its sanction of several industries’
code of trade practices, official announcement
was made of a plan whereby RCA would
take over all radio activities of General Elec-
tric and Westinghouse with a doubling of
assets and equipment, bringing the assets to a
total of 300 millions, while General Electric
and Westinghouse would get 68 per cent
control of R C A voting stock.
David Sarnoff, president of RCA, said the
arrangements would bring lower prices for
radio sets and tubes. On the floor of the
Senate the plan was denounced as meaning a
“new radio trust,” and the department of jus-
tice stated that the deal was being investigated.
Ketner in Hollywood
HOLLYWOOD. — Lester Ketner, former Texas
Herald-World correspondent, has arrived in Holly-
wood. He plans to do free-lance publicity work.
Pathefs Midwest
Sales Meeting at
Drake , May 25-27
The Midwest division of the Pathe sales
force is to hold its annual convention this
year at the Drake hotel, Chicago, while the
West Coast group and the Eastern group will
hold similar meetings. The Chicago sessions
will last three days, May 25, 26 and 27.
Attending the meeting of the Midwest divi-
sion, of which Harry S. Lorch is manager,
will be the following sales forces from the
branches :
Chicago, J. J. Clarke, manager, and Sig
Decker, T. Delaney, Charles Filkins, P. Po-
dolsky, Joe Woodward and W. Drake, booker;
Detroit, H. A. Silverberg, and A. Chapman,
C. E. Runkle, F. Bonnem and F. Strubank;
Des Moines, Lou Elman, manager, and N.
Sandler, R. W. McEwan and H. A. Kaufman ;
Kansas City, Ray Nolan, manager, and
R. H. Thompson, M. J. Meyer, D. Meyers,
E. L. Dyson, and J. Lewis ; Omaha, R. Ballan-
tyne, manager ; E. A. Harris, C. E. Cook,
R. E. Pearson, E. A. Harris, and T. Ferrand,
booker; Milwaukee, Tommy Greenwood,
manager, and R. Baldwin, booker, S. Chap-
man and Santland ; Minneapolis, M. Mont-
gomery, manager, and H. S. Dale, S. J.
Devlin, E. F. Burke and W. C. Winters.
“ Sin Comes to Evanston 99
Chuckles the Tribune as
Sunday Shows Win There
“Sin and Chicago have advanced a step
Northward,” is the satirical welcome given
editorially by the Chicago Tribune, to the out-
come of the April 8th election in Evanston,
where a recount has given a 56-vote victory
to the proponents of Sunday shows. Tht
Tribune, militant antiprohibitionist, amusedly
connects this “desecration of the Sabbath” in
the home town of the W. C. T. U., with the
influence of Chicago, from which the North-
shore suburb is separated by only an imagin-
ary line in the middle of Howard Avenue.
“The old folks with their homes give way
to young folks with apartments. . . . The old
town of quiet streets and shaded lawns, where
the family walked to church on Sunday, gives
way to builders, sky signs and tall buildings.
The flicker of the movies on the Sabbath day
is the new restlessness. Evanston evolves.”
Evanston liberals have fought for Sunday
shows many years. Even this year, the
original count showed their defeat. The re-
count gave them their first victory over the
churches and socalled “social welfare” or-
ganizations.
SECURITIES PRICE RANGE
Week Ending April 18
NEW YORK STOCK MARKET
Sales
High
Low
Close
American Seating-
100
21
21
21
Consolidated Film pfd
7,700
26%
24%
25%
Do pfd
6,300
26
241/2
25
Eastman Kodak
46,800
247
234%
245
Do pfd
30
127
127
127
Fox Film “A”
36,950
48
40
48
General Theatre Equipment
64,900
49%
47
49
Keith Albee Orpheum pfd
100
128%
128%
128%
Loew’s Inc
55,600
88%
82 ys
87%
Do pfd. ww
1,500
107
105%
107
Metro-Goldwyn-Mayer, pfd
400
26
26
26
Paramount
60,800
73%
71%
73%
Pathe Exchange
Do “A”
34,900
6%
5%
6%
13,200
14
12%
13%
Radio Corporation
779,400
62%
58%
62%
Do pfd. “A”
1.500
56%
55
56%
Do pfd. “B”
8.800
84%
82%
83
Radio-Keith-Orpheum
276,000
44
40%
42
Shubert Theatres
14,400
25%
22%
23%
Stanley Company
30
72
72
72
Universal Pie., 1st pfd
260
73
71
71
Warner Brothers
102,400
74
72
72%
Do pfd —
200
63%
63
63%
CHICAGO
STOCK MARKET
Balaban & Katz
150
83
77
83
Gen. Theatres
20,300
40%.
47%
48%
Marks Brothers, cvt. p
200
10%
10%
10%
Morgan Litho
600
20%
20%
20%
NEW
YORK CURB
Columbia Pictures
6,000
42%
42%
42%
Educational Pictures, pfd
100
25
25
25
Film Insp. Mch
13,700
5%
2%
4
Fox Theatres “A”
54,300
14%
11%
14%
Loew’s rts
200
55%
53
55%
Do war
800
15%
15%
15%
National Screen
11,800
30%
29%
30%
Sentry Safety
11,500
8%
7%
8
Technicolor -
4,500
72
70%
70%
Trans- Lux
4,600
11%
10%
10%
April 26, 1930
EXHIBITORS HERALD-WORLD
21
inP^Z PICTORIAL SECTION *sr^“
New MGM studio executive.
B. P. Fineman, formerly produc-
tion official with Paramount, who
has joined the MGM forces as
associate producer.
Three MGM folk receiving Academy Awards of Merit from an
MGM director, William C. deMille, Academy head. The recipients
are Clyde De Vinna, for cinematography in “White Shadows in the
South Seas”; Cedric Gibbons, for art work; and Irving Thalberg,
representing M G M, honored for “The Broadway Melody.”
Youthful contract player. Joan
Marsh (she admits she is 16 but
is silent about the other part of
the old axiom), who is now un-
der contract to Universal.
.
Allied States Leaders. Taken as they met during the contract conferences in New York, this picture shows (top row) Fred J. Herrington,
Pennsylvania; B. K. Fisher, Wisconsin; G. A. Cross, Michigan; W. A. S teffes, Minnesota; C. C. Griffin, California; H. A. Cole, Texas; Nathan
Yamms, Massachusetts; Steve Bauer, Wisconsin; Allan Johnson, Michigan; (center) Ben Halpern, New Orleans; E. P. Smith, Iowa; J. M. Seider,
New Jersey; J. M. Hone, Washington; H. Goldenberg, Wisconsin; Herman Blum, Baltimore; R. D. Whitson, California; Edward G. Levy, Con-
necticut; Frank D. Bligh, Salem, Ore.; H. M. Richey, Detroit; (bottom row) Tom Sullivan, Colorado; Aaron Saperstein, Illinois; E. Brunell, Chi-
cago; A. F. Myers, D. C.; J. Pastor, Chicago; J. A. Gavan, Montana; J. J. Gillette. Utah; H. Markun, Indiana, and Ray A. Grombacher, Wash.
22
EXHIBITORS HERALD-WORLD April 26, 1930
The ever charming John Barrymore in Warner Brothers’ “The Man from Blankley’s,”
in which, as Lord Strathpeffer, he sets out, a bit tight, for a dinner engagement —
and attends the wrong one. His hostesses think him the paid guest furnished by
Blankley, the caterer, and though the ladies are a bit middle class, as ’twere, M’ Lor’
makes the best of it, as becomes a Strathpeffer — and a Barrymore.
Universal folk at work and — er — on dis-
play. Above is Laura La Plante, vivacious
star, exhibiting a new sartorial acquisition
of ivory satin and lace interwoven with
pearls. At left Mary Nolan is shown re-
hearsing her lines for sequences of “Young
Desire,” with the script girl for audience.
The notoriously ungrammatical Eddie
Lambert, Educational’s new star. Lam-
bert made his screen debut last Decem-
ber in Jack White’s “The Madhouse.”
Two new ones now impend.
April 26, 1930
EXHIBITORS HERALD-WORLD
23
The mayor welcomes two recent citizens of the South Pole. Only two news-
reel cameramen accompanied Commander Richard E. Byrd on his expedition
to the Antarctic. They were Joseph T. Rucker and Willard VanderVeer of
Paramount News. Here those privileged men are shown with Mayor James J.
Walker of New York, attending a reception given in their honor by Paramount.
Exploiting the traditional type of
widow, in “The Flirting Widow,”
a new First National comedy-drama.
Above is Basil Rathbone and Doro-
thy Mackaill, and at right, William
Austin, Miss Mackaill, Emily Fitzroy
and Rathbone.
Golden haired Lucille Powers,
who has the feminine lead in the
historical production, “Billy, the
Kid,” which King Vidor is pro-
ducing for M G M.
24
EXHIBITORS HERALD-WORLD
April 26, 1930
Five-Year Fox Program to Be Laid
Out at Sales Convention on May 26
Officials and Selling Forces Will Meet on Two Neiv Stages at Movietone
City — 22 Millions Appropriated for First Year
(Special to the Herald-World)
NEW YORK, April 22. — -With $22,000,000 appropriated for Fox produc-
tion for the first year under the new regime by the financial board
headed by Harley L. Clark, president, Fox officials and sales forces from
37 branch offices, in the United States and Canada will gather May 26 at
Movietone City, near Beverly Hills, Calif., to lay plans for a five-year program,
said James R. Grainger, newly named general manager under Winfield Sheehan,
in announcing the details of the meeting.
A SPECIAL train will leave New York
CY May 21, carrying about 200 to the con-
vention, including a foreign delegation headed
by Clayton P. Sheehan, general foreign man-
ager.
Meet on New Sound Stages
The conventioners will meet upon the two
recently completed sound stages that have in-
creased the stage total to fourteen. Further-
more, Sheehan announced a week ago that
$1,500,000 has been budgeted for building
eight more sound stages, these to take care
of the program expansion. The sales forces
will be the first to see the picture they are
to sell, and color and Grandeur film will play
an important part. Technical experts will ex-
plain the production processes, and then they
will be introduced to the stars.
One picture that will be in production at
the time of the convention will be Raoul
Walsh’s “The Big Parade.” Already cast are
Ian Keith, Tyrone Power, El Brendel, David
Rollins, Nat Pendleton, Mitchell Harris and
Russ Powell.
Others to Be Screened
Pictures to be screened in completed form
or in production include “Common Clay,” now
being made under the direction of Victor
Fleming; a melody-comedy by DeSylva,
Brown & Henderson ; and to be directed by
David Butler; “Alcatraz,” first sound picture
with Rex, black stallion, in the leading role ;
and “Are You There?” with Beatrice Lillie,
Jillian Sand, John Garrick, George Grossmith
and Olga Baclanova.
Victor McLaglen starts soon on “Dust and
Sun,” adventure story, to be followed by a
costarring vehicle with Edmund Lowe,
“Women of All Nations.”
Others completed or in production when the
convention opens will be “Basquerie,” from
Eleanor Mercerin’s novel ; “Blondie,” from the
story of Stephen Morehouse Avery ; “The
Last of the Duanes,” outdoor picture with
George O’Brien and the Northwest Mounted
Police; “On Your Back,” featuring Irene
Rich ; “The Painted Woman” ; Milton Sills’
“The Sea Wolf” ; Will Rogers’ “See America
First,” and a comedy by Rube Goldberg, for
Ted Healy.
Opening of New Capitol
Theatre , Ontario , Rates
News Section of 14 Pages
(Special to the Herald-World)
CHATHAM, ONT., April 22.— Two nights
before the opening of the Capitol theatre, one
built and owned by the Famous Players
Canadian corporation, the Chatham Daily
Nezvs carried a 14 page section devoted en-
tirely to the opening, on April 11, and to ex-
tensive articles on the men responsible for
the theatre, plumbers, electricians, contractors,
architects, all the artisans who had a hand
in building it, together with stories concern-
ing the policies of the house, and coming
attractions.
The front page of the section carried the
following lines : “A $250,000 palace of splen-
dor, dedicated to the service, comfort and en-
tertainment of thd people of Chatham. Like
Chatham itself, the Capitol theatre is destined
to occupy a place of conspicuous importance
in the development of Western Ontario. The
spirit of its conception, its architecture, its
influence, will be the inspiration of many
thousands. The need is here. The people
are here.”
Lightman to Speak
At Meeting of Okla.
Owners , May 13-14
(Special to the Herald-World)
TULSA, April 22. — An address by M. A.
Lightman, president of the MPTOA, will
be a feature of this year’s convention of the
Oklahoma Associated Theatre Owners, which
will be held at the Huckins hotel in Oklahoma
City May 13 and 14. Election of officers will
take place the second day.
The program announced here by President
John Brown, also includes an address by E.
B. Howard of this city, on “Chain Competi-
tion Menace.” He will speak the afternoon
of the first day, following a closed business
session which will begin at 1 o’clock. Fol-
lowing Howard’s speech, a round table discus-
sion will be conducted on prices of sound pic-
tures and equipment and on the new sales
contract.
Social activities will be left to the personal
arrangement of attending members, according
to Brown, who points out that the convention
will be strictly a business meeting. A lun-
cheon, however, will be given at noon on
Wednesday.
Irene Dunne Signs with
R K O for Singing Roles;
Was Hit in Ziegfeld Show
(Special to the Herald-World)
NEW YORK, April 22.— Irene Dunne,
musical comedy prima donna, has been signed
by Radio Pictures on a long term contract.
She will appear in “Present Arms,” “Babes
in Toyland” and perhaps also in “Heart of
the Rockies.”
Miss Dunne’s greatest stage triumph was
scored in Florenz Ziegfeld’s “Show Boat.”
She has been with Charles Dillingham for
two years and has been featured in other
musical shows. She is regarded as one of
the most beautiful of the musical comedy
singers.
Damage $2,500 as Film
Breaks and Catches Fire
(Special to the Herald-World)
STEyENSON, WASH., April 22.— Fire
originating in one of the projectors caused a
loss of more than $2,500 to the Wigwam the-
atre here. It is believed that the film broke,
causing it to back up in front of the high-
power lamp.
Coffman Cites Present
Sound “ Mixing ” Methods
As Bad for Talkers 9 Art
Article in SMP E Journal Says
Director Pays Excessive Atten-
tion to Electrical Expert
Objection to present general methods of
“mixing” sound in the studio is taken by
Joe W. Coffman, president of Audio-Cinema, I
Inc., and sound consultant to AT&T, Con-
solidated Laboratories and the Eastman
Kodak Company, in a paper published in the
S M P E Journal, entitled “Art and Science
in Sound Film Production.”
“There is probably more ‘hokum’ practiced
by the man at the mixing panel than by any
other talking picture artisan,” he states. “The
old-line film man has felt himself helpless be-
fore the onslaught of the electrical and re-
cording technicians and has permitted a great ■
deal of guess work to pass as ‘art.’
“In some ways it is unfortunate that the
radio industry supplied most of the sound
experts to the film industry. In radio broad-
casting it usually is desirable to present all
sounds as coming from approximately the
same plane — that of the microphone. But
in talking picture presentations, it is very de-
sirable to achieve space effects and dramatic
variation of volume level. The monitor op-
erators are realizing this to some extent, but
the old habits die hard. It is difficult to
resist the tendency to place microphones all
over the. set, to switch from one to another
and to twist the dials which vary the volume j
levels.”
Elsewhere in the article, Coffman declares
that “arbitrariness is, of course, not a desir- ]
able quality in a director ... it is to be be-
lieved that much of the rigidity to be observed
on the talking screen of today is due to too j
scrupulous attention to the sound man’s ad-
vice upon the part of the director. Unless he
understands for himself the limitations and
capacities of his medium, no director can put
much dramatic meaning into his work.”
In connection with that passage, it is
pointed out that Coffman has himself become a
director, being in charge of the making of
the opera, “Pagliacci,” which Audio-Cinema,
Inc., is producing in association with For-
tune Gallo and the San Carlos Opera Com-
pany.
Which Explains Why Pathe
Filmed Mrs. McCormick
And the Others Did Not
Chicago Crew “ Arranges ” Meeting
at Station and Then Takes
Shots at Palmer House
Dan Roche, Pathe’s veteran publicity and
exploitationist, who knows them all, tells this
one as the reason that Pathe Sound News
alone had a talking interview with Ruth
Hannah McCormick on her nomination to
the United States senate :
It seems that Mrs. McCormick turned ’em
all down at her headquarters in the Palmer
House, Chicago, and the “ ’em” included
Pathe’s representative. Whereupon Gene
Cour, crew boss, got together with Fred Giese
and then the latter phoned Mrs. McCormick’s
secretary the suggestion that she might grant
an interview at the train. When the others
got wind of that — and it may be that the
Cour-Giese combination helped them to get
the tip — off they hotfooted it to the station.
Meanwhile the arch-conspirators obtained a
room in the Palmer House and set up their
apparatus. Then they phoned Mrs. McCor-
mick that the noise of the trains and so on
would make the taking of a sound picture
difficult, so wouldn’t she listen to the reading
of the congratulatory wires in the quiet and
privacy of the hotel? She cal’lated that was
correct.
That’s Dan’s story and he’s stuck on it.
April 26, 1930
EXHIBITORS HERALD-WORLD
25
Complete Financial Statement of Pathe
And Subsidiary Companies for Y ear 1929
Consolidated Balance Sheet, December 28, 1929
ASSETS
Cash in banks and on hand _ —
Accounts Receivable:
Film customers, less reserve $844,232.99
Others, less reserve 343,422.03
Advances to outside producers, secured by negative and positive
film :
On film released ; — $1,048,717.30
Less — Reserve _ 784,825.23
$263,892.07
On film not released 119,499.49
Advances to Multicolor Films, Inc., secured by note receivable
due June 30, 1930 _
Inventories:
All-talking productions completed but not re-
leased, at cost $ 604,958.03
All-talking productions and news reels in process,
raw film and supplies, at cost 1,170,385.96
Released film at cost, less amortization:
1928- 1929 productions (silent, all-
talking and/or synchronized) .... $620,062.48
1929- 1930 productions (all-talking) 1,969,217.32 2,589,279.80
Pathex cameras, projection machines and supplies,
less reserve _ 111,414.75
Story rights and scenarios unproduced, at cost 279,472.42
Note. — Of the above, $1,258,447.04 are the
assets of a subsidiary company pledged as
per contra, 65% of the domestic film rentals
therefrom is to be applied toward repay-
ment of $600,000 notes payable and/or used
for production.
Total current and working assets
Fixed Assets:
Lands, buildings, machinery and equipment (at
appraised values, plus additions at cost) $2,975,916.29
Equipment at home office, branches and studios.... 1,304,523.38
Theatre leaseholds, improvements and equipment 159,093.02
$4,439,532.69
Less — Reserves for depreciation and amortization 2,046,144.00
Investments:
In wholly owned foreign subsidiary not consoli-
dated (sale pending) (Investment and ad-
vances) $103,287.23
In associated company.
Societe Anonyme Beige, P. D. C 3,663.54
Advances to Multicolor Films, Inc., secured by notes receivable
of $55,386.38, due December 31, 1930 (50% may be
extended to June 30, 1931, at option of maker)
Deferred Charges — Debenture discount and expenses and prepaid
expenses
Right and contracts — Pathex, Inc -
Residual value of films written off
Contracts with stars _
Goodwill
$615,441.44
1,187,655.02
383,391.56
18,462.12
4,755,510.96
$6,960,461.10
2,393,388.69
106,950.77
58,933.84
642,327.39
200,000.01
1.00
100,000.01
1,087,825.65
$11,549,888.44
LIABILITIES
Notes payable :
Issued by subsidiary' company, endorsed by Pathe
Exchange, Inc., and secured by film per
contra - $600,000.00
Issued for purchase money obligations , 27,625.00
Bank overdraft in London against credit estab-
lished _ 9,445.99
Owing to outside producers (participation and royalties).
Accounts payable and accrued expenses
Accrued Debenture Interest
Unclaimed dividends payable
Special reserve against advances to out-
side producers, inventories and
contingencies, authorized by
Board of Directors as at Janu-
ary 1, 1928 - $3,000,000.00
Balance at December 29, 1928 — $457,871.62
Less — Amount transferred therefrom to profit
and loss account, per Exhibit B 457,871.62
Reserve for personal property damage claims and legal fees
Total current liabilities -
Advance payments on film rentals (self-liquidating)
Ten-year 7% Sinking Fund Gold Debentures, due May 1, 1937:
Authorized $10,000,000.00
Issued _ $6,000,000.00
Less:
Retired and cancelled—... 611,000.00
Cash and bonds in sinking fund
and bonds in treasury, at par.. 50,000.00 661,000.00
Mortgage payable (maturing January 23, 1930)
Preferred Stock of Pathex, Inc. (non-cumulative and non-voting)
Capital and surplus:
Preferred stock 8% cumulative.
Authorized — 30,000 shares of $100 each.
Issued and outstanding 16,909 shares
Less — Acquired and held in
treasury 8,866 shares
8,043 shares $804,300.00
(Dividends paid to December 1, 1927)
Class “A” preference stock, no par value.
Authorized 500,000 shares
Issued 251,853 shares $251,853.00
Common stock, no par value.
Authorized 1,500,000 shares
Issued 950.926J5 shares 950,926.50
$1,202,779.50
(The directors on April 1, 1929,
authorized setting aside 200,000
shares of common stock to be
issued upon execution of certain
options to be granted, of which
5,000 shares have been optioned
to December 28, 1929)
Surplus, including credits in respect
of increase in appraisals and
reductions of capital stock, as
per Exhibit B 1,857,521.29 3,060,300.79
$637,070.99
214,811.66
590,725.75
59,643.07
252.00
50,000.00
$1,552,503.47
183,784.18
5,339,000.00
410.000. 00
200.000. 00
3,864,600.79
$11,549,888.44
Statement of Profit and Loss and Surplus for the Fifty-two Weeks Ending December 28, 1929
Gross sales and rentals $18,166,877.07
Deduct — Cost of sales and rentals and selling and
administrative expenses $18,591,188.29
Less :
Amount transferred from special
reserve as authorized by Board
of Directors to absorb excess
costs of sales over normal costs
as estimated by the manage-
ment $457,871.62
Additional amount transferred
from surplus as authorized by
Board of Directors to absorb
excess costs over normal costs as
estimated by the management- 541,596.72 999,468.34 17,591,719.95
Add:
Other income including interest on advances
to outside producers $347,047.89
Extraordinary income 99,078.37
Deduct:
Interest on funded debt and amortization on
discount $452,361.28
( Continued in second column)
$575,157.12
446,126.26
$1,021,283.38
Depreciation on equipment at home office
and branches - 66,929.24 519,290.52
Profit on basis shown above $501,992.86
Surplus as shown by balance sheet of December
29, 1928 (including credits in respect of increase
in appraisals and reduction of capital stock) $805,446.94
Add — Proceeds from the sale of 100,000 shares of
common stock in excess of $1.00 per share.... 1,150,833.00
Less :
Amount transferred to credit of
profit and loss as authorized bv
Board of Directors to absorb
excess costs over normal costs
as estimated by the manage-
ment in excess of amount pro-
vided through the special re-
serve authorized as at January
1, 1928 (as above) —.$541,596.72
Reserve as authorized by Board
of Directors for personal prop-
erty damage claims and legal
fees 50,000.00
Miscellaneous adjustments (net) 9,154.79
$1,956,279.94
600,751.51
1,355,528.43
Surplus, December 28, 1929 (including credits in respect of in-
crease in appraisals and reduction of capital stock) as per
balance sheet. Exhibit A $1,857,521.29
26
EXHIBITORS HERALD-WORLD
April 26, 1930
Production and Sales Chiefs T ell Why
United Artists Sees Best Y ear
Lichtman, Considine, Emil Jensen and Bruce Gallup Address District
Managers of Eleven Western States
(Special to the Herald-lVorld)
SAN FRANCISCO, April 22. — Plans for United Artists’ greatest year, both
in production and in sales, were laid down by A1 Lichtman, vice-president
and general manager of distribution, John W. Considine, Jr., production
supervisor of the United Artists lot, and Bruce Gallup, advertising and pub-
licity director, at a convention last week, with the Palace hotel as headquarters.
ESTHER major executives of United Artists,
as well as district representatives from
eleven Western states, took part in the dis-
cussion. Emil Jensen, vice president of In-
spiration Pictures, also addressed the gather-
ing.
Mayor Greets Delegation
Mayor Rolph and a group of city officials
met the delegation at the train, and after a
public welcome they were escorted to conven-
tion headquarters.
Private screenings and part versions of
forthcoming United Artists productions were
given at Publix theatres, and stars and fea-
tured players were presented to the sales
forces as a special feature of the program.
Another angle was the singing by Robert
Chisholm of several of Rudolf Friml’s com-
positions from the picture, “Bride 66.” And
Joan Bennett was presented as a special guest.
Lichtman Tells of Product
Among the pictures shown wholly or in
part were : Dolores Del Rio in “The Bad
One,” with Edmund Lowe ; Gloria Swanson’s
“What a Widow” ; Lillian Gish in “One
Romantic Night,” with Conrad Nagel and
Rod LaRocque ; D. W. Griffiths’ “Abraham
Lincoln,” with Walter Huston ; Ronald Col-
man in “Raffles”; Howard Hughes’ “Hell's
Angels,” with Ben Lyon, James Hall and Jane
Winton ; and Charlie Chaplin in “City Lights.
Pictures mentioned by Lichtman as being
scheduled for 1930-31 release in addition to
those just mentioned include: Irving Berlin’s
“The Love Cottage” ; Henry King’s “Eyes
of the World,” an Inspiration Picture;
“Whoopee,” the Ziegfeld-Goldwyn production
with Eddie Cantor; Norma Talmadge’s
“Flame of the Flesh”; Mary Pickford’s “For-
ever Yours” ; a Douglas Fairbanks produc-
tion ; “Sons o’ Guns,” with A1 Jolson ; and a
DeSylva, Brown & Henderson picture.
“Ingagi” Sets Record in
Spite of Lent and Golf
(Special to the Herald-World)
PORTLAND, ORE., April 22.— In spite of
the Lenten season, considerable opposition in
the way of well-exploited first runs at other
houses, and mid-summer weather with the
thermometer hovering around 72 to 75, and
the opening of the golf season, the novelty
picture “Ingagi” brought to the Pacific North-
west by Ben Westland, representative of
Congo Pictures, Ltd., and shown in John
Hamrick’s houses in Portland, Seattle, and
Tacoma is everywhere doing heavy business,
and easily led the box office receipts in all
cities for the week, and indications were that
from the word-of-mouth advertising it would
go into a good second week.
Fox West Coast Theatres
Leaders Study Productions
( Special to the Herald-lVorld)
SAN FRANCISCO, April 22. — Two impor-
tant gatherings of territorial executives and
managers of Fox West Coast Theatres in
Northern and Central California were held
last week, under the direction of A. M.
Bowles, general manager of the Northern
California division. Theatre managers were
advised of the productions booked for show-
ing during the spring and summer months
and of plans for publicity.
Theatre managers in the territory north of
Stockton met in conference at Oakland, with
an attendance which included A. M. Bowles,
Charles M. Thall, Robert Harvey, Richard
Speir, Frank Newman, Phil Phillips, Frank
C. Burhans, C. A. Tompkins, A. V. Brady,
Clarence Laws, E. J. Sullivan, M. B. Hustler,
Ralph Allan, Jack Ryan, A. M. Miller, Charles
Carroll, Robert McHale, W. K. Mitchell, Dan
McLean, Herman Kersken, Harry Seipel,
Rufus Blair, E. W. Stollery, Thomas Kane,
G. F. Teckemeyer, Harry Browne and
Charles Huy.
The second meeting was held at Fresno and
was attended by theatre managers in the San
Joaquin Valley district.
Hammerstein Will
Devote His Time to
Films Next Spring
(Special to the Herald-World)
NEW YORK, April 22. — Arthur Hammer-
stein, stage and screen producer, will devote
his entire time to pictures, beginning next
Spring. In the interim, he will present “The
Bird of Paradise” and “Madeline” on the
New York stage.
Hammerstein returned to New York from
Hollywood last week, where he has just com-
pleted his first film for United Artists, en-
titled “Bride 66,” featuring Jeanette Mac-
Donald and Joe E. Brown.
FitzPatrick Pictures
To Have Selling Drive
For Shorts During May
(Special to the Herald-World)
NEW YORK, April 22. — The first sustained
selling campaign for FitzPatrick short fea-
tures is scheduled for May, which has been
designated as “FitzPatrick Picture Month.”
The 27 exchanges representing the Fitz-
Patrick product in the United States have be-
gun their drives for more business on each
of the four series of one reelers which the
company is releasing.
James A. FitzPatrick, president of the com-
pany, has almost completed a tour of the
world, on which he has obtained material for
additional releases for his Travel Talk Series
and natural backgrounds for a new Interna-
tional Overture Series. He is expected to re-
turn to New York early in May.
Film Exchange Gets World
Rights to Bonzo Cartoons
(Special to the Herald-World)
NEW YORK, April 22.— The Film Ex-
change, Inc., has purchased the world’s rights
to the series of 26 Bonzo synchronized car-
toons.
Stars Take Over House
To Treat Home Folk
(Special to the Herald-World)
DES MOINES, April 22.— For the
first time in the theatrical history of
the community, a whole town went
“theatre minded” when Indianola,
Iowa, home of Lola and Leota Lane,
stars of screen and stage, took over
a theatre in Des Moines for an
evening performance of “Let’s Pre-
tend.” The show made its world’s
premiere, the first the capital city of
Iowa ever witnessed, a few nights
ago, and thereby attracted the atten-
tion of many surrounding towns as
well as the home folk.
Star Comedians in
Educational ’s Lot
Of Spring Comedies
( Special to the Herald-World)
JSiEW YORK, April 22. — -Educational’s
Spring line-up of comedies boasts a splendid
array of featured players. Such stage and
feature production names as T. Roy Barnes,
Helen Bolton, Bobby Agnew, Alma Bennett,
Geneva Mitchell, Eddie Lambert, Taylor
Holmes, Norman Peck, John Litel, Addie Mc-
Phail and May Boley will grace a number of
Tack White’s comedies.
Mack Sennett will have Franklin Pangborn,
George Barraud, Rita Carewe, George Dur-
yea, Nick Stuart, Edward Earle, Nena Quar-
tero, Johnny Burke, Rosemary Theby, and
others.
In Lloyd Hamilton’s will, appear Ruth
Hiatt. Eddie Baker, and two-ycar-o.d .
Barty.
Appeals Court Tackles
Suit as Death Follows
Fall Through Trapdoor
(Special to the Herald-World)
NEW ORLEANS, April 22. — In the fifth
United States court of appeals arguments
were presented and taken under advisement
which will decide in due course of time in
the case of Charles H. Mapp, administrator,
versus Saenger Theatres, Inc., et al. In the
case, which was appealed from the federal
court in the southern district of Mississippi,
the lower court ordered an instructed verdict
against Mapp, who sought $75,000 damages
for the death of his father.
The senior Mapp, president and business
agent of the stage carpenters’ union in
Meridian, Miss., received injuries from which
he died, when he stepped through a trapdoor
in the Temple theatre at Meridian, The acci-
dent occurred on June 10, 1928, and the vic-
tim died on July 1, of the same year. The
theatre building involved is owned by the
Shrine Temple of Meridian, and in the
original trial the Saenger and other companies
in the suit held that if anyone was to be held
responsible for the fatal accident it should
have been the Masonic body and not those
made defendants in the case.
Adolphe Menjou to Make
Spanish and French Film
(Special to the Herald-World)
NEW YORK, April 22.— Adolphe Menjou
has been re-engaged by Paramount to star in
a talking picture to be filmed in Spanish and
French. After the completion of his last pic-
ture, “Fashions in Love,” he went abroad for
a period of six months, during which time
he made an extensive study of French, Span-
ish, German, Russian, Italian, as well as Eng-
lish.
April 26, 1930
EXHIBITORS HERALD -WORLD
27
RCA Offers Schipa,
Chicago Opera Star , on
May 1st Radio Program
(Special to the Herald-World)
NEW YORK, April 22.— Tito Schipa, lead-
ing tenor of the Chicago Opera, and a favor-
ite with concert audiences, will be the soloist
of the RCA Hour (formerly Victor Hour)
to be broadcast by the Radiola division of
the RCA-Victor Company, Thursday eve-
ning, May 1, at ten o’clock, eastern standard
time, from Station WEAF, over an NBC
network.
Schipa is a tenor of natural gifts, whose
voice of robust quality is produced with amaz-
ing ease. A native of the Italian town of
Lecce, his operatic debut was made at the
Costanzi theatre, now the Royal Opera, in
Rome. Ten years later he made his first
American appearance in Chicago as the Duke
in “Rigoletto.” He is as popular in Italy and
in South America as he is in the United
States. Recently, at the request of Mussolini,
he delayed his return to the United States so
that he could sing at a gala performance in
Rome during the festivities attendant on the
marriage of Crown Prince Umberto to the
Belgian Princess Marie Jose.
Schipa will sing the arias, II Mio 7 esoro,
from “Don Giovanni”; La Donne E Mobile,
from “Rigoletto” ; and La Reve, from “Manon
Lescaut.” He will also sing “Princesita,” by
Padilla ; “El Gaucho,” by himself ; and “Man-
doline,” by Debussy. Other contributions to
the program will be made by the orchestra
under Nathaniel Shilkret, and by the Shilkret
string quartette.
$150,000 to Be Spent By
Glen W. Dickinson Circuit
To Improve 3 Theatres
(Special to the Herald-World)
KANSAS CITY, April 22. — An expansion
program has been launched by the Glen W.
Dickinson circuit, calling for extensive re-
modeling of three theatres. The program will
affect the Hubbell at Trenton, Mo., the Dick-
inson at Lawrence, 'Ivan., and the Marshall at
Manhattan. The names of the Hubbell and
the Marshall will be changed in each case to
Dickinson. The total expenditure on these
houses is expected to reach $150,000. Besides
these improvements, a $15,000 cooling plant
will be installed in the Both theatre at In-
dependence, Kan.
The Dickinson circuit recently won an im-
portant victory over the “bluenoses,” when,
partly because of the popularity of the Dick-
inson theatre in Hiawatha, Ivan., that town
voted by a majority of 161 to condemn efforts
of the city council to prohibit Sunday shows.
Clarence M. Smith had just become manager
of this house when the “bluenose” move was
made. Smith had previously won the people
of Trenton, Mo., over to Sunday shows. He
declares :
“The average theatre manager is to blame
for not being open on Sundays. He forgets
that good will is the seed of profit. He does
not keep his theatre up-to-date.”
Ten-Cent Matinees for
Children at the Saenger
( Special to the Herald-World )
NEW ORLEANS, April 22. — -The first of a
series of ten-cent matinees that will be a fea-
ture at the Saenger theatre during the sum-
mer months, took place Saturday morning at
9 o’clock. “The Light of Western Stars,”
Zane Grey’s story of range days, was the
picture, and the surrounding program of short
subjects was selected with exceptional care to
insure proper juvenile appeal. Wesley Lord
played a special organ offering. The Saenger
plans to run these matinees during the sum-
mer whenever the feature picture contains
proper entertainment value for the youngsters.
Drama Under the Big Top
Left: Riding in
state. Helen
Twelvetrees and
Stdly Starr being
exploited as prin-
cesses in the
parade.
'"PEIS is circus time, and just
is the real shows are pack-
ing up trapeze and tanbark for
the annual exodus from winter
quarters, Pathe is preparing to
bring forth a reel circus with
all the action and sounds that
actually go on under the big
top. “Swing High” is, as the
title indicates, a page from the
life of aerialists — a climatic
page, let it be aded. The cast,
listed as all-star, is headed by
Helen Twelvetrees. Joseph Sant-
ley directed.
Below: A scene
that is a panorama
of the spectacle un-
der the big top.
Above: Love comes
high. A scene ivith
Helen Twelvetrees
and Fred Scott.
28
EXHIBITORS HERALD-WORLD
April 26, 1930
SERVICE ON PICTURES
HE KNEW WOMEN
SO HE COT INTO TROUBLE. Produced and
distributed by Radio Pictures. Directed by
Hugh Herbert . From the play by S. N. Behr-
tnan. Adaptation by William Jutte and Hugh
Herbert. Photography by Edward Cronjager.
W’ith Lotcell Sherman , Alice Joyce , David Man-
ners and Frances Dade .
Seen by HARRY TUGEND in New York
I THINK that S. N. Behrman is the best
writer of smart, sophisticated dialog in Amer-
ica. I think that “Second Man” from which
“He Knew Women" is adapted, is the best of
Behrman's plays. That ought to give a rough
idea of what I think of the dialog in this pic-
ture. As for the players; to expect a perform-
ance equal to that of Alfred Lunt who played
the lead in the Theatre Guilds production,
would be asking for a miracle. But outside of
Lunt, I don't know of anyone who could have
given a better performance than Lowell Sher-
man.
It is the clever, witty and intelligent dialog,
rather than the plot, which makes this a play
worthy of being placed in the Theatre Guild’s
repertory group. A writer who likes nice
things, but hates to work for them and decides
to marry a woman who makes up for her lack
of youth by an abundance of worldly goods
while having an affair with a girl more to his
taste forms the basis of the story.
The supporting cast perform their various
parts with commendable intelligence and un-
derstanding, as did the director who kept in
this picture version, practically all the qualities
which made the play one of Broadway’s suc-
cesses.
FREE AND EASY
KEATON ON A BUST. Produced and distri-
bated by M G M. Directed by Edward Sedge-
wick. Authored by Richard Schayer. Dialoged
by Al Boasberg. Adapted by Paul Dickey.
Photographed by Leonard Smith. Cast: Buste-
Keaton , Anita Page , Trixie Friganza , Robert
Montgomery , Fred Niblo , Gwen Lee , John Mil-
jan , Lionel Burrymore , William Haines , William
Colliery Sr., Dorothy Sebastien and the two
Burtons. Footage , 8413. Releasey March 22.
Seen by DOUGLAS FOX in New York
In “Free and Easy” MGM has a picture that
is particularly free and easy in the manner in
which it drags all kinds of things in by the
ears and still remains a thoroughly entertain-
ing film. It’s the story of a little girl from
Gopher City, Kan., the best looking thing in
town, who goes with her mama and her man-
ager, Buster Keaton, to Hollywood to break
into the movies.
On the train the girl, Anita Page, falls for
the handsome Robert Montgomery on his way
to attend an opening at Grauman’s Chinese.
They all go to the premiere and mamma, Trixie
Friganza, starts yoohooing at celebs. Next day
Montgomery takes the girl to the MGM lot,
Buster follows, breaks in somehow and does a
great deal of damage by appearing on sets at
inopportune moments. After what he does it
is a marvel that he survives and, were the thing
real, many a director would have slain him
and been acquitteed on a count of justifiable
homicide.
Among other things, in an effort at non-
chalance, while being stalked by a company
By T. O. Service
HEROINE OF THE WEEK
WINIFRED LAURANCEy world traveler and
linguist who is assisting Fred Zelnik with the
direction of the German versions of the Radio
PictureSy **Rio Rita** and **The Case of Sergeant
Grischa.**
cop, our hero puts his foot on the lever of one
of those mechanisms which looks like a pump
and with which blasting engineers open the
circuit that sets off a charge. Buster blows
down a large area of masonry from the shat-
tered remnants of which emerges Karl Dane
hot on the trail for blood.
The chase leads from one stage to another
with humorous but disastrous results. Eventu-
ally, because of the girl, Montgomery inter-
venes to save Keaton’s life and even gets him
a part in a picture then in production. Our
hero’s unconscious comedy, which almost ruins
him at first brings him the comic lead in “Free
and Easy” and the rest of the footage is devoted
to that musical comedy production.
As far as exploitation is concerned, “Free
and Easy” is grand because it gives you not
only a large number of stars, introduced in
a semi-conventional manner, but also displays
what purports to be the inside dope of the
movies. It’s grand publicity for MGM what
with shots of the lot, productions in work and
the glimpse it gives the layman of the real
business of making pictures. Add to that an
appealing little heroine in Anita Page and a
swell comedian in Keaton and you have a pic-
ture that ought to attract people.
PARAMOUNT ON PARADE
WITH A CHEER FROM THE CROWDS. Pro-
duced and distributed by Paramount. Super-
vised by Elsie Janis. Dances and ensembles by
David Bennett. Color by Technicolor. Pho-
tographed by Harry Fishback and Victor Mil-
ner. W/ith Clara Bowy Nancy Carroll , Maurice
Chevalier , Jack Oakie , Buddy Rogers , George
Bancroft , Clive Brook , Leon Erroly Skeets Gal-
lagher, Dennis King , W'illiam Potcell , Helen
Kane , Zelma 0*Nealy Lilian Roth , Gary Coopery
Mitzie Green and many others.
Seen by HARRY TUGEND in New York
F
-I— /LSIE JANIS has added to her well known
repertory of impersonations the illustrious one
of George White, Flo Ziegfeld, Earl Carroll
and any and all other masters in the art of
glorifying the American girl and her boy
friend. For, in “Paramount on Parade,” which
made its first appearance at the Rialto, she,
and the 11 directors of note who assisted her,
have turned out a magnificent musical review
which is a thing of beauty and a joy for every-
one.
With a list of celebrities as imposing as the
one assembled in this show, it is difficult to
select the most outstanding performance. Al-
most any one of the 35 stars could have
“stopped the show” if such a thing were pos-
sible on the screen as it is on the stage.
With her impersonations of Mack, of Moran
and Mack fame, and of Maurice Chevalier, with
her perfect poise, her delightful personality
eight year old Mitzi Green made the audience
forget the futility of applause. Helen Kane
with a class of boop-boopa-dooping school kids,
Maurice Chevalier in songs and sketches, Wil-
liam Powell, Clive Brook, Eugene Pallette,
Warner Oland and Jack Oakie in a facetious
travesty on well known detective mysteries,
George Bancroft in an uproarous bit of farce,
Skeets Gallagher who with Jack Oakie and
Leon Errol acted as master-of-ceremonies,
Nancy Carroll and Dennis King and Zelma
O’Neal and lots of beautiful girls in visions of
colorful costumes and sets, all presented in a
riot of splendor and jollity, that attains new
heights in musical extravaganza, buffoonery,
and smart comedy. It’s a great show.
HIGH SOCIETY BLUES
WITH UKULELE ACCOMPANIMENT. Pro-
duced and distributed by Fox. Directed by
David Butler. Story by Dana Burnett. Adapta-
tion by Howard J. Green. Sound footage:
9238 feet. Released , March 20. Cast: Janet
Gaynor , Charles Farrelly William Colliery Sr.,
Louise Fazenday Lucien Littlefield and Gregory
Gaye.
Seen by HARRY TUGEND in New York
T
-I- HEY ought to crowd all the names which
light up the marquee in front of the Roxy
over to one side to make room for GREGORY
GAYE (the capitals are my own). His part is
a minor one and you may not even find his
name on the program but his performance is
the high spot of “High Society Blues.” Of
course Janet Gaynor and Charles Farrell are
their sweet juvenile selves. But Charlie is such
a great big boy now. Really too big to take
a teenie weenie ukulele so seriously.
But paw got rich kinda suddenly and maw
has social aspirations. And Eleanor, the demo-
James Gleason, Lillian Tashman, Aileen Pringle
L MUSIC and LYRICS by IRVING BERLIN i
Directed by EDWARD,. SLOMAN A
"T ■ S ^ -A S — ^ * \ . 'mA
//
: )
** jfi S \ .
v \ Joseph M. Schenck presents
HERBERT BRENON’S
“LUMMOX”
From the Best Seller by FANNIE HURST
with WINIFRED WESTOVERo
BEN LYON EDNA MURPHY .i*”
WILLIAM COLLIER, JR. ^ V'
FOUR-
BAG HITS
FOR LIVE
SHOWMEN
*<•*<•%* y
fSS A
\ r-
i ■■***
\ V '•*" „ „ s'
Joseph M. Schenck prSsentl
FANNY BRICE
“BE YOURSELF!”
with HARRY GREEN
ROBERT ARMSTRONG
Directed by Thornton Freeland
'• -■ S' . \ \
** <*' A
^ / '•»*
N %», ****
Inspiration Pictures presents
HENRY KING’S
HELL HARBOR
with LUPE VELEZ
JEAN HEPSHOLT
John Holland A| St. John
UNITED ARTISTS
BANGS OUT HIT
AFTER HIT IN
ZOOMING DRIVE
FOR ALL TIME BOX-
OFFICE HONORS
Your Date-Book Yearns
for These Best Sellers
UNITED ARTISTS
The Mark of Merit
v v
Joseph M. Schenck presents
HARRY RICHMAN
PUTTINlRITZ
with JOAN BENNETT
30
EXHIBITORS HERALD-WORLD
April 26, 1930
rratic daughter of the aristocratic Divines
across the street, loves Charlie, uke and all,
in spite of her mother’s decision that she marry
Count Prunier.
When the ritzy Divines very rudely snub the
rich but proud Grangers, paw Granger decides
to flatten their high hats if it takes every mil-
lion he’s got. Horace Divine is a stock specu-
lator so paw catches the hulls by the horns
and it looks as though Divine will soon be the
waif of Wall Street. But it’s a wise father, etc.,
etc. In fact it’s two wise fathers, etc., etc., for
on the very night when the engagement of
Eleanor to the Count is to be announced, the
latter is rendered hors de combat. He has par-
taken. wisely but too freely, of some very po-
tent beverage, brand unknown, generously
offered him by young Granger. And young
Granger, uke under one arm and Eleanore un-
der the other, sneaks off and marries the girl.
A reconciliation of the parties of the first, sec-
ond and other [tarts takes place when it is dis-
covered that the newlyweds own a very impor-
tant portion of the much squabbled over stocks.
So we leave the happy couple in pretty pajamas,
with two ukuleles where there was only one
before. Pity the poor neighbors. But they'll
like the picture.
YOUNG MAN
OF MANHATTAN
THE PRIVATE LIFE OF TOBY MacLEAN.
SPORTS WRITER. Produced and distributed
by Paramount. Directed by Monta Hell. Au-
thored by Katherine Brush. Adapted by Robert
Presnell. Photographed by Larry Wiliams.
Cast: Claudette Colbert, Norman Foster, Gin-
ger Rogers, Charles Ruggles, Leslie Austin, Four
Aalhu Sisters, H. Dudley Hawley. Footage,
7621. Release , May 17.
Seen by DOUGLAS FOX in New York
GOOD picture, this “Young Man of Man-
hattan"’ written by a novelist who knows news-
paper work and newspaper people and directed
by a man who has done newspaper work him-
self. Following the lines of the best seller, the
film deals with the sports writer, Toby Mac-
Lean, his motion picture columnist wife, Ann
Vaughn, and a group of other newspaper folk.
If you don’t recall the story, Toby, the sports
expert, leans too much on the bottle and bis
wife, who with short stories on the side, does
most of the supporting for the two of them.
A young society chit, suitably labelled Puff,
makes enough passes at Toby to estrange him
from his wife, who goes to Hollywood to do
some special stuff. On her return, not feeling
up to snuff, she takes some of the liquor that
Toby has bought for the trip South with the
ball team, goes blind. Her illness puts friend
Toby on his mettle, he really gets to work,
turns out a story in 10 days to meet the bills
and actually starts him on what is assumed to
be his career as a fictioneer. Of course they
make up.
Claudette Colbert gives a grand performance
as Ann Vaughn and Norman Foster is plausible
as Toby, while Charles Ruggles is splendid as
another sports scribe and best friend of the
hero. Ginger Rogers, as Puff, is not quite as
addle brained as she might be but is diverting
none the less. Direction by Monta Bell is fine.
And with the best seller behind it, “Young
Man of Manhattan,” is another one of those
pictures that lends itself admirably to intelli-
gent exploitation.
COCK O’ THE WALK
LOl THE POOR GIGOLO! Produced and
distributed by Sono Art-World Wide. Directed
by R. William Neil. From a story by Arturo S.
Mom. Dialog by Nagene Searle and Ralph Bell.
Release date May 15. Sound footage 7,200 feet.
Cast: Joseph Schildkraul, Myrna Loy, Philip
Sleeman, Edward Peil, John Jeck, Olive Tell,
Wilfred Lucas, Frank Jonason, Sally Long and
Natalie Joyce.
Seen by HARRY TUGEND in New York
j^LT the Roxy this week, Joseph Schildkraut
monopolizes the center of the screen in a very
enjoyable hour and 15 minutes of good comedy
and better drama. Cast as a cynical, egotistical
gigolo, a role familiar to him, he gives a con-
vincing and capable performance. He is given
to being a bit too theatrical in spots but this
might be considered in keeping with the char-
acterization expected of him. There is enough
story in this picture to make three ordinary
productions.
Carlos, a conceited philanderer who employs
his physical charms to a great intrinsic ad-
vantage, rescues Narita from an attempted
suicide. He takes her home with him totally
indifferent to her attractiveness and uncon-
cerned about her threat to end her own life.
He learns that a friend whose wife committed
suicide has collected $20,000 insurance. Narita
consents to marry him for the purpose of mak-
ing him beneficiary to a $20,000 policy and
agrees to postpone her suicide until the re-
quired year has elapsed. He also takes a policy
in her favor. Her growing interest in him is
repulsed and he continues his affairs with other
women until she saves him from being shot by
a justly irate husband. A man who knows
Narita’s past, throws it up to Carlos. In the
ensuing fight, Carlos kills him in self-defense.
He is arrested and while in jail learns that
Narita is about to commit suicide so that the
insurance money may be used in securing the
best legal aid in his defense. He overpowers
his guard, makes his escape, steals a car, and
after a thrilling chase, succeeds in colliding
with her car and preventing her driving off the
cliff. They embrace and leave us with the as-
sumption that all will end well.
Myrna Loy as Narita gives a splendid per-
formance, with commendable restraint. Intel-
ligent direction has helped make this a fine
picture.
UNDER A TEXAS MOON
WAN BAD HOMBRE FROM MEIUCKO. Pro-
duced and distributed by Warner Brothers. Di-
rected by Michael Curtiz. Scenario by Cordon
Rigby from story by Steicart Edward White.
Sound footage 7,498 ft. Released April 1.
Photgraphed by Bill Rees. With Frank Fay ,
Raquel Torres , Myrna Loy , Armida, Noah Beery ,
Georgie Stone, George Cooper, Fred Kohler,
Betty Boyd, Charles Sellon, Jack Curtis, Sam
Appel, Tully Marshall, Mona Maris, Francisco
Maran, Tom Dix, Jerry Barrett, Edythe Kramera
and Bruce Covington.
Seen by HARRY TUGEND in New York
T
-L IIEY’RE going to need that new double
entrance they’ve built at the Winter Garden.
At least they’ll need it as long as they keep
showing “Under a Texas Moon,” which is as
delightfully amusing and enjoyable, as intelli-
gent directing and dialog could possibly make
a rollicking, virile story by Stewart Edward
White, who knows his God’s-country and he-
men. Add to that a splendid cast, beautiful,
natural settings enhanced by a good job of
Technicoloring and wbat more can you ask for?
Frank Fay, known in these parts as a past-
master-of-ceremonies, uses his ingratiating per-
sonality to an advantage that will undoubtedly
make him as popular a star as he was an intro-
ducer of stars. As Don Carlos, the gay cabal-
lero, the heart-breaker, the bad man and suave
liar, his performance is a revelation.
Don Carlos, Casanova of the Southwest,
flanked by his two henchmen who are ready,
at the drop of the sombrero, to draw their
knives in his defense, or their guitars in his
conquests, agrees to capture a long sought cat-
tle thief and bring back the lost cattle, all for
the sum of $7,000. After winning the hearts
of both Dolores and her sister Raquella, he goes
away on his mission. At an inn where he
stops for refreshment, he mets Lolita, whom he
woos to the usual accompaniment of his two
serenaders. He pauses in his advances when
he sees her father, greedy for the money in his
belt, pour poison into his wine glass. At the
point of a gun, Don Carlos forces the father
to drink the wine himself. Don Carlos makes
his getaway before Lolita’s brother arrives with
his gang to avenge his father’s death. But the
Don Juan cannot resist the ladies. Every pretty
face is an irresistible urge to signal his sere-
naders for musical inspiration and aid in his
love making. Never was a theme song used to
better advantage. After several conquests and
exciting adventures he returns to the ranch,
with his own skin and heart intact, driving the
stolen cattle before him. He confesses that he
himself is the rustler, grabs the reward, and
makes his escape, first pausing to break what
is left of the hearts of the two sisters.
Outstanding among the performances of a
totally excellent cast, are the enchanting charm
of Armida, and the deep bass hilarity of Noah
Beery. If this picture is a sample of the trend
toward outdoor romances, I advise some of our
stars to throw away the piano and get a horse
to sit on.
LOVIN’ THE LADIES
A POTENTIAL MORMON l Produced and
distributed by Radio Pictures. From the play
by William Le Baron. - Direction by Melville
Brown. Photography by Eddie Cronjager.
Cast: Richard Dix, Lois Wilson, Allen Kearns,
Rita La Roy, Renee MacReady, Virginia Sale,
Selmer Jackson, Anthony Bushell, Henry
Armetta. Footage, 6,138. Release date, April 6.
Seen by DOUGLAS FOX in New York
W ILLIAM LE BARON, production chief
of Radio Pictures, saw to it that his play was
well filmed from a directorial and photographic
standpoint. It is a light easy story almost en-
tirely based on the amusing situations in which
Richard Dix, having undertaken to make love
to a number of young women on a bet, eventu-
ally finds himself.
Lois Wilson, who, as far as I can remember,
has not been prominent since sound came in,
is accomplished and pleasing as the one young
woman about whom the hero is really serious.
It would be nice to see her again in the sort
of role she had in that great picture, “The
Covered Wagon.” She seems to be made for
the sort of gown that is tight and primly re-
vealing from neck to waist where it suddenly
gets very full of material and models beauti-
fully in the lightest breeze. And, now that the
subject has been mentioned, I wish Paramount
would get to work and do “The Covered
Wagon” over again in sound. Not entirely be-
cause of Miss Wilson’s clothes, but because it
would be grand to see Ernest Torrence again
in the sort of role that suits him best.
THE MAN FROM BLANKLEY’S
Seen by PETER VISCHER in New York
I T’S a little difficult to understand why “The
Man from Blanklev’s” was brought into the
Central theatre in New York so quietly, for
here is one of the most hilarious pictures in
sight with no less a star than John Barrymore.
True, the picture isn’t what you’d expect, in
view of the great lover pictures in which Barry-
more has been shown for the past few years.
So different is Barrymore in “The Man from
Blankley’s,” so much more like the Barrymore
of the old days, that the audience which came
to the Central didn’t quite know what to do
at first. All of a sudden somebody giggled,
which hardly seemed the thing to do at a
Barrymore opening, and then the house just
cut loose.
I don’t want you to think that I’ve gone a
little insane personally, so I will quote the fol-
lowing which appeared in the review of the
picture in The World:
“Mr. Barrymore, the courteous, informed,
garrulous and wisecracking souse, face to face
with as quaint and commonplace a set of Lon-
don homebodies as ever was gathered under
one roof, making himself amiable among them,
kidding them, cursing them, insulting them, en-
tertaining them, is a delight and a joy.
“The result is, to be sure, nothing more or
less than one continuous monolog by the un-
fortunate visitor and it is for this reason largely
that the mad wanderings of the evening move
forward in a vein of such hilarious nonsense.
Nothing happens save what rolls so glibly and
so gracefully and so sharply from the lips of
this tipsy and misguided playboy, but that, be
assured, is sufficient.”
And so it is.
April 26, 1930
EXHIBITORS HERALD-WORLD
31
Chaney’s Illness
Delays Production
HOLLYWOOD, April 22.— Lon
Chaney’s picture, “ The Unholy
Three,” has played in comparatively
bad fortune to date due to Chaney’s
illness. The star has been obliged to
leave the set upon a number of occa-
sions and has been obliged to remain
at home or call upon others. The
trouble first became apparent several
months ago when he had influenza.
Shortly afterwards he had tonsils
taken out and the operation devel-
oped complications that became
serious.
He is considerably worried over
his condition chiefly because it ap-
pears impossible for physicians to de-
termine the source of his affliction.
It is rumored that he is contemplat-
ing a long retirement from the
screen.
McCarey Report Reveals
Films Stimulate Foreign
School in English Tongue
(Special to the Herald-World)
HOLLYWOOD, April 22. — Talking pic-
tures are stimulating interest in the English
language all over the world due to the popu-
larity of American films, according to Leo
McCarey. It is manifested especially in the
increasing numbers studying English in the
schools. Educators do not hesitate to ascribe
this interest to American talking pictures.
McCarey is preparing to direct “Roadhouse”
for Fox.
Seven New Names Signed
To Make Warner Pictures
(Special to the Herald-World)
NEW YORK, April 22. — Seven contracts
have been signed by Warner Brothers, the
other parties being Charles Butterworth, Les-
lie Howard Dudley Diggs and Kay Strozzi,
all recruits from the Broadway stage. Leon
Janney, boy actor in Warners’ forthcoming
picture “Courage,” has been signed to a long-
term contract. Betty Lawford and Reginald
Sheffield, legitimate stage players, have also
signed contracts with Warner Brothers.
Garson to Produce for U ;
Heads “Ourang* Expeditio
(Special to the Herald-World)
HOLLLYWOOD, April 22. — Harry Garson
will produce two special talking pictures a
year for a three year period for Universal.
Each film will have six months preparatory
and actual filming. Garson leaves April 30
for Singapore to establish a base of opera-
tions for filming of “Ourang,” a story by
Fred DeGrassac.
Wesley Ruggles to Direct
Edna Ferber’s “Cimarron”
(Special to the Herald-World)
NEW YORK, April 22. — Wesley Ruggles
has been selected to direct Radio Pictures
adaptation of Edna Ferber’s epic of the Okla-
homa frontier, “Cimarron.”
Roach Open; New “Our Gang’’
With Grownup Original Cast
Stahl Signs to Direct Erskine’s “Sincerity” for Universal — Cruze
Buys Towne’s “Femme” — Four in Filming
At Columbia
(Special to the Herald-World)
HOLLY WOOD, April 22. — The Hal Roach studios opened this week after
a month vacation. Laurel and Hardy and Charley Chase in “Fast Work”
were the first units to start filming.
“A new “Our Gang” will start production soon on an untitled comedy.
Mary Kornman and Mickey Daniels, original “Gang” members, are
featured. The supporting cast includes six youngsters of high school age.
John M. Stahl this week signed with Universal to direct under a long term
contract.
His first will be John Erskine’s story
“Sincerity.” Production will begin about May
15 when the lot resumes operations.
Gene Towne sold the screen and dialog
rights to his newest “The Femme.” It is an
original and was purchased by James Cruze.
Towne will also write the screen version for
the story upon completion of his present as-
signment at Universal. “The Femme” will be
a starring vehicle for Lola Lane who is under
a five year contract to Cruze.
Arliss Here for ‘‘Old English ”
George Arliss arrived here this week from
England, bringing with him the consent of
John Galsworthy to produce “Old English”
for Warners. Filming will start early in May.
“Old English” is reported to be the greatest
financial success of all Arliss vehicles on the
stage.
Ross Staff on Third Sidney-Murray
Nat Ross started filming on “Beware of
Women” with George Sidney and Charley
Murray this week at Universal. Meanwhile,
the writing staff is busy with a new story.
Ziegfeld Arrives
Florenz Ziegfeld arrived here this week to
supervise filming of Eddie Cantor’s “Whoopee”
for Sam Goldwyn. His wife, Billie Burke and
daughter, Patricia, accompanied him.
Bill Hart on the Set
William S. Hart made his first appearance
on a motion picture set this week after a
retirement of several years. He visited the
Vidor unit shooting outdoor scenes for
M G M’s “Billy the Kid.”
Buck Jones Is M.C.
Buck Jones plays master of ceremonies in
Screen Snapshots issue number 19. He intro-
duces Patsy Ruth Miller, Wesley Ruggles,
Mervyn LeRoy, Bill Beaudine, Fred Kohler,
Alice White, Renee Torres, Joe E. Brown
and Billy Franey.
Coast Fox- Pant ages
Opens May 29; Plan
15 New Buildings
(Special to the Herald-World)
HOLLYWOOD, April 22. — The Fox-Pan-
tages theatre will open here May 29. Rodney
and Lloyd Pantages will manage. Fox West
Coast will build 15 new theatres. Five to be
built in Los Angeles proper, three in suburbal
sections, five to be located in California cities
and two in New Mexico.
Stearns, Congo Manager
(Special to the Herald-World)
HOLLYWOOD, April 22.— A. C. Stearns,
Jr., has been appointed general manager of the
Hollywood headquarters of Congo Pictures,
Ltd. Congo are the producers of “Ingagi.”
Stone Supervises Fox Spanish Version
Of Mojica Film
(Special to the Herald-World)
HOLLYWOOD, April 22. — John Stone is
supervising the production of the Spanish
dialog and re-takes on the already completed
English version os “One Mad Kiss” for Fox.
It is his initial assignment as production super-
visor and he will continue as chief of the
silent productions department devoting time
to both assignments.
The studio has re-signed Don Jose Mojica
for the leading role in the film, calling him to
Hollywood immediately upon the completion
of an Eastern stage engagement. Mojica
played the leading role in the English version
of “One Mad Kiss.” It has been found neces-
sary to re-take a goodly portion of the film
and that will be done before shooting begins
on the new version.
James Tinling is directing the 100 per cent
Spanish cast which includes Mona Maris,
Antonio Moreno and Tom Patricola in the
principal roles besides Mojica.
Stone, prior to his position as silent picture
head, has been responsible for many of the
Fox box office successes. He has supervised
practically all of the silent versions produced
by Fox beginning with “In Old Arizona.”
Following this came “Thru Different Eyes,”
“The Black Watch,” “Speakeasy,” “The Girl
from Havana,” “Big Time,” “Masquerade,”
“The Cockeyed World,” “Salute,” “Married
in Hollywood,” “City Girl,” “Frozen Justice,”
“Sunny Side Up,” “Hot for Paris,” “Romance
of the Rio Grande,” “The Sky Hawk,” “They
Had to See Paris,” “The Lone Star Ranger,”
“Love, Live and Laugh,” “Cameo Kirby.”
32
EXHIBITORS HERALD-WORLD
April 26, 1930
Eastern Studios Being Devoted
Primarily to Short Features
Paramount, Which Will Make an All-Color Feature at the Long
Island Plant, Is Comparatively Inactive at the
Present Time
By DOUGLAS FOX
NEW YORK, April 22. — Things are quiet again on the Eastern production
front with Paramount’s “The Sap from Syracuse” with Jack Oakie not going
before the camera till the middle or end of this week and “Animal Crackers”
with the four Marx brothers, not slated till sometime next month.
Alterations at the Gramercy studio, which
were supposed to have been made some time
ago, apparently are not underway yet for the
building won’t be ready for picture production
for several months.
Audio Cinema is working on the second
of the series of Bruce Bairnsfather’s “Old
Bill” shorts about the great war. Speaking
of shorts, Paramount did turn out a few of
those last week with Alan Canfield in “Soup
to Nuts,” Lulu McConnell in “Neighborly
Oi-a-log
HOLLYWOOD, April 22.- — George Landy
has an idea that Universal is making a
mistake for not exploiting “La Marseillaise”
in a more modern way. The twenty fours
should smash it “ ‘La Marseillaise’ (Pro-
nounced ‘Cap-Tun Uv the Gard’).”
A
WILL SOMEONE TELL ME WHY:
George O’Brien has more poise and
courtesy than any actor I know?
Picture companies build air tight, sound
proof talker stages and then shoot sound
scenes while the stage doors are wide open?
Ham, Beall remains the most corpulent press
agent in town ?
Pete Smith remains the lightest?
There are 4,000 yes men drawing good
salaries in Hollywood for being agreeable?
There are 400 men who permit themselves
to be yessed ?
Mervyn Le Roy doesn’t act and look
more like his famous uncle, Jesse Lasky?
Warner Brothers give Billie Dove stories
that do not do her beauty and charm credit?
The ages of young actresses are so com-
monly misjudged by fans and critics?
Where Elsie Janis got the notion she
knows enough about scenario writing to
step in on the script of De Mille’s next
picture?
It takes longer for a letter to arrive in
Hollywood from Los Angeles than it does
from Kansas City?
Douglas Fairbanks didn’t keep Richard
Talmadge on contract to do the stunts for
him that made Fairbanks famous?
Studios permit representatives of un-
heard of periodicals to disturb the work
of stars and directors?
I didn’t know until today that Arthur
Zellner was in 1920 a widely reputed scenario
writer?
A
Production is low on all the lots and a lot
of employes are unemployed. But no one is
-worrying about the boys with the paint and
brushes who change the name plates on studio
doors. They’re now changing the price signs
for filling stations during the gas war.
Neighbors” and a couple of others called
“Mother Goose Parade” and “Candy Cabaret.”
Louis Brock, who is in charge of R K O
comedy production in the East has three two
reelers in various stages of production at the
Ideal studios and is preparing, with the assis-
tance of Mark Sandrich, a new vehicle for
Clark and McCullough.
At the Vitaphone plant Arthur Hurley last
week directed “Thank You, Doctor,” “The
Matinee Idol” and an Egyptian piece from
“Aida.”
Paramount, with "Heads Up,” slated to go
into work late next month, will probably be
the first studio to make an all color feature
in the East.
Hotel Del Monte Installs
W E Portable Equipment;
Is First Resort on Coast
( Special to the Herald-World)
DEL MONTE, CAL, April 22.— The ex-
clusive Hotel Del Monte here has completed
installation of Western Electric projection
equipment in the motion picture auditorium.
The equipment is of the portable type costing
$5,000. The hotel is the first resort on the
Coast to install this type of reproducer.
Grauman Signs to Exploit
“Angels” ; World Territory
(Special to the Herald-World)
HOLLYWOOD, April 22. — Sid Grauman
has signed to handle the world-wide exploita-
tion of Howard Hughes’ “Hell’s Angels.”
“The picture is so tremendous that it has
inspired me to come out of retirement,” is
Grauman’s statement.
Grauman has taken a six months lease on
the Egyptian theatre in Hollywood for the
world premiere which will be held May 15.
Fifty thousand dollars will be spent in im-
provements, on the house.
Columbia Obtains Rights
To T wo Stage Successes
( Special to the Herald-World)
NEW YORK, April 22. — Columbia has ob-
tained the screen and dialog rights to “Sub-
way Express,” written by Eva Kay Flint and
Martha Madison, a mystery drama centering
around a murder, and “The Good Bad Girl,”
by Winifred Van Duzer.
Illness Cancels Picture
(Special to the Herald-World)
NEW \ ORK, April 22. — Owing to the pro-
tracted illness now afflicting George Ban-
croft, the production of his next picture, “The
Caveman,” has been cancelled. Gary Cooper
has been chosen to play the leading role in
“The Spoilers,” to which part Bancroft was
originally assigned.
Chevalier Sings Across " The Big Pond”
NEW YORK. — From his dressing room at the
Paramount New York studio, Maurice Chevalier sent
his voice across the Atlantic, via trans-Atlantic tele-
phone cable, for a benefit held for French flood
sufferers he'd at the Empire theatre, in Paris.
New Contracts
( Special to the Herald-World)
HOLLYWOOD, April 22. — Sally Starr.
Feminine lead. “Night Work.” Pathe.
A
Comvay Tearle. First National. "When We
Were Twenty-one.”
A
Neil Hamilton. Male lead. First National.
“Widow from Chicago.”
A
Dot Farley. MGM. “ Unholy Three.” One
picture.
A
Adolphe Menjou. Paramount. Spanish, i
French film.
A
Lionel Belmore. Lubitsch film. Paramount. I
A
Claire AIcDowell. “Our Blushing Brides ”
M G M.
A
Al W. Copeland. Circus official. Pathe. |j
“ Swing High.”
A
Hugh Allan. Male lead. “A Royal Flush.” I
Pathe.
A
Edward Woods. Juvenile lead. "Romance ” i:
M G M.
A
Richard Tucker. “Manslaughter.” Para-
mount.
A
Rose Hobart. Long term. Universal. Bor- \
rowed by Fox.
A
H. B. Warner. “Roadhouse.” Fox.
Jimmy Aubrey. "Two Eggs.” Pathe comedy.
David Manners. First National. “When We j
Were Twenty-one.”
A
Jack Buchanan. Male lead. Lubitsch. Para- !l
mount.
A
Al St. John. Billy Taft. “Two Eggs ” '
T > a L, „ 00
William Tookcr. "Our Blushing Brides”
M G M.
A
Vincent Barnett. “A Royal Flush.” Pathe.
A
John Wayne. Male lead. "Oregon Trail”
Fox.
A
Billy Bevan. Columbia. “Temptation.”
Eileen Percy. Robert Haines. Jack Richard-
son. Columbia. One film
N?rma Leslie. Bessie Hill. Ethel Davis. 1
William Von Brinken. One film. Pathe.
TOM HACKER
Estabrook to R K O for
Dialog , Screen Version
Of Ferber’s “Cimarron”
(Special to the Herald-World)
HOLLYWOOD, April 22. — Howard Esta-
brook will write the screen treatment and dia-
r r>°r t*le ^na Ferber story, “Cimarron”
for R K O. Estabrook completed his writing
assignment with First National.
Fineman to M G M as
Associate Producer
(Special to the Herald-World)
HOLLYWOOD, April 22.— B. P. Fineman
has joined MGM as an associate producer.
He takes active charge of his new duties this
week.
Kpril 26, 1930
EXHIBITORS H E RALD-WO RID
33
J. C. Jenkins — His Colyum
Chicago, III.
DEAR HERALD-WORLD:
Chicago, as some of you may not know, is a suburb of Momence
and is located on the West shore of Lake Michigan and is the town
where the sportsmen shoot people, partially for pastime, partially for
the lack of something else to shoot, but mainly for business reasons.
Chicago is where the HERALD-WORLD office is located, and that
was the magnet that drew us in here. We wanted to look the office
force over and see that the boys were getting their work up in shape
and ready to start the spring plowing and get the Early Rose potatoes
in on time.
We found Eagle Eye Joe in a very despondent mood. It seems
that his cherry pie girl had refused to go driving with him anymore
in Woodlawn Park because of insufficient lights to make motoring
safe for a one-handed driver. We told Joe that the safe thing to do
was to get far enough out so that walking hack was out of the ques-
tion. He thanked us for the suggestion and said he’d try it.
Ernest Rovelstad does his sleeping between the office and his home
out in Elgin. He gets out home from the office just in time to take
the next train back, and in this way he doesn’t lose any time in
compiling material for the HERALD-WORLD. Ernie has always
practiced the most rigid economy in the matter of time, that’s why
the world’s leading trade paper is always out on time and carries a
fund of information to be had in no other way. Ernie says that
since he stopped eating so many dried prunes his health has im-
proved wonderfully. We noted this and remarked about it.
George Clifford has his office facing the bathing beach down on
the lake. George says that if the Illinois Central didn’t stop running
so many freight trains he’s going to move his office up on the roof.
He says that just as he gets his eyes focused on the beach, along
comes a freight train three miles long, and his eyestrain is so acute
that it is difficult for him to tell just how much our account is over-
drawn. George is getting awfully finnicky about that.
Denny Shea, who heads the circulation department, asked us if we
had met any exhibitors in the past six months. He said our reports
would indicate that the exhibitors had gone out of business and we’d
gone fishing. Rut he also added the very wise suggestion that prob-
ably all the exhibitors who wanted the most reliable information were
already in the HERALD-WORLD family, which suggestion was cor-
rect, by gosb.
Prendergast, the boy who makes the biggest hit with us because of
his splendid penmanship on checks, said that his one ambition in life
is to go out to Hollywood and look the bathing beauties over care-
fully for goose pimples and other blemishes. We told him we hoped
his life ambition would be realized and we suggested the use of green
goggles for one of his age and temperament.
The girls in the office are lineal descendants of Cleopatra and
Juliet, and they told us confidentially that the boys around Chicago
didn’t know a good thing when they saw it. We were convinced of
that the minute we walked into the office. What a scrambling there
would be should that bevy of American beauties walk into a cow
camp out where men are men and women will swear to it. There’d
be a rattling of spurs and a grand rush for the washbasin and looking
glass. We know those boys out there and we know they are awfully
lonesome.
E. S. Clifford is the dean of the office force. When E. S. tells one
of the boys he wants to see him in his office, he begins to wonder if
he left out a comma in the manuscript or spelled “water” with two
t’s. E. S. bought us a brand new dictionary and asked us if we knew
how to consult it. He is always very generous that way.
Jay Shreck’s office and desk looks like three families had just
moved out and six moved in. When Jay wants to find any copy he
starts from the bottom and works up, and if he doesn’t find it, he
lays it onto the rest of the bunch. We saw him pawing over a lot
of papers on his desk and we asked him what he was looking for
and he said he had bought his wife a new cook stove and he couldn’t
tell wherinhel he put it.
It’s always a fight between Jay and George Schutz to see which will
get to use the blue pencil on our copy, and from the way it looks
when it goes over to the composing rooms, they must both take a
whack at it.
George Schutz took us out to his house to dinner one night and he
took us out on those upstairs cars. We don’t know where George
lives but we know a lady in Chicago who knows how to cook. And
we know another thing. We know if we ever fill up again on T-bone
steak and everything that goes with it, as we did that night, we won’t
get to sleep any earlier the next morning than we did that night, and
that wasn’t until the ’phone rang at 8 a. m. We knew better but we
didn’t act on our judgment.
George introduced us to an old friend of the family. In fact, he
introduced us three times before we beeame well acquainted. He
told us that the receipt was discovered in the dusty archives of an
old monastery in the Austrian Tyrol and brought to the Great Ameri-
can Desert after many perilous escapes from the savages of the Bible
Belt by one George Schutz, Esq., of Wisconsin and other Civilized
Lands. He says that Nero offered to renounce his throne for posses-
sion of the receipt and that it was the desire to obtain it that caused
Xerxes to cross the Hellespont with his five millions of men, and the
Thessalonians to fight the Democrats at the battle of Bull Run. And,
boy, you can take it from us, she was SOME receipt.
Well, that’s about all of it, except that we took those upstairs cars
back to Chicago and that night we heard the sportsmen practicing
down on Randolph Street, but we didn’t get up to see who they
were shooting at.
Dowagiac, Mich.
This is the. town where Chief Dowagiac of the Pottawattomie tribe
smeared yellow paint all over his face, yanked the tail feathers out
of the American eagle and yelled, “E pluribus unum,” or something
like that, and put the state of Michigan into the union of states, where
she has been shaking with the ague and voting the Republican ticket
ever since.
We went out of this state in the spring of 1865 and came back in
the spring of 1930, and as far as we can observe, neither of these
events has caused any particular stampede of the public. We note
some changes have been made during our absence. The boys at
Berrien Center are pitching horseshoes on Sol Snavely’s back lot,
instead of under the hard maples on Rast Murphy’s lawn. The
Michigan Central railroad company has painted the depot at Dowagiac
and put the rest rooms inside. The Beckwith theatre, which for 70
years has been noted for the prominent people who have- played
there, has been “remodeled” into a cafe, and a new theatre for the
showing of pictures has been erected on the ground once home-
steaded by our grandfather.
If business throughout the balance of the state is as bad as it is
claimed to be here in Dowagiac by the manager of the new theatre,
it looks like they made a mistake by taking this country away from
the Pottawattomies, for the manager claims he has been losing money
for the past year. That’s what comes of trying to do business in a
factory town when the factories are running on only part time.
J. C. JENKINS,
The HERALD-WORLD man.
P. S.-The HERALD-WORLD covers the field LIKE AN APRIL
SHOWER.
34
EXHIBITORS HERALD-WORLD
April 26, 1930
w
SOUND PICTURES
Bluebook School . . . Projection Comment
By F. H. RICHARDSON
BLUEBOOK SCHOOL QUESTION NO. 48. — Is it essential that amplifying tube current be
kept at exactly its correct value? What will happen if it be permitted to get too high? Is
any benefit derived from using a too-high amplifying tube current? What is the result of a
too-low amplifying tube current? Explain just why a too-high current shortens the life of an
amplifying tube.
MOBILE SOUND
I THINK, perhaps, I had better not give the
name and address of the writer of the
following letter, else he might be deluged
with mail. Here is the letter:
“I own and manage a small theatre, which
I have wired and am running part sound. I
am a regular reader of the Herald-World,
especially of your own department, from
which I assure you I have received ‘lots’ of
knowledge on projection and on sound repro-
duction. Also, I have the ‘Bluebooks,’ which
have been very valuable to us.
“In the March 15th Better Theatres Section
you had an article titled, ‘Wide Film Has Ar-
rived.’ Now, Mr. Richardson, you have wit-
nessed exhibitions of wide film and because
you know the business from A clear down to
Z, I feel sure you can give the advice I stand
in need of.
“When using the wide film-large screen, it
seems to me it will be very necessary to have
the sound coming from varying positions, as
when an actor is on one or the other sides of
the screen, in order to effect a realistic re-
sult. There probably is now some device
which accomplishes this, but if so, I have no
knowledge of it. Hence this letter.
“I have a system worked out which will
change the sound from one side to the other,
to the center, or wherever its source should
be. This is done automatically and contin-
uously throughout the entire program. Its
application would require no change in pro-
duction, as the present system of recording and
mixing would be used. It could be attached
to any of the present sound reproducing sys-
tems, film or disc, and at very little expense.
The process of operation would be simple and
comparatively inexpensive.
“Will you advise me as to whether or no
you would consider a system of this sort of
any value to the industry.”
I perhaps have some grounds for believ-
ing that I really do know considerable about
projection and sound reproduction and pro-
jection. However, here is something I will
admit I could not possibly judge the value of,
or even make a very intelligent guess.
Now, such a method has been considered,
I find, but I do not know what was ever
done about it. At a guess I would say that
if the process be as set forth, namely, simple,
easy of application to present equipment and
not too costly in either installation or upkeep
expense, it should have value. That is my
guess. However, I shall put this gentleman
Above and below are diagrams prepared by
IV. R. Gwynn of Longmont, Colo., to illus-
trate his answer to Bluebook School Question
No. 39. Figures i arid 2 were published with
the answer in the April 12th issue, but Figures
3 and 4 had to be left on account of the lim-
itations of space. These diagrams indicate
how the amplifier tube must be kept negative
in order to give it sufficient leverage to control
the high plate potential, and to prevent distor-
tion resulting from partial rectification on the
top end of the characteristic curve.
Jhplifiod IapulM Distort *4
duo to Partial Root if loatioa
aatl roduood ia voliano duo to
too Buok "C* Bias
'\ -v —
' !
i3?l "3 _/
1
1 ' I
1 1 1 1 1 1
+ r +2 v 3 +4 +£~+.(>
>
in touch with a company which will give the
matter attention and be able to handle it if
it seems to have value.
AFTERTHOUGHT
lU'ARL FRIEDRICH, who in his answer to
to one of the questions, recommended a
five-hour monthly overcharge, says :
“I note that the five-hour overcharge for
storage batteries still crops up now and then.
When our Western Electric equipment was I
installed our first service man recommended
the five-hour overcharge every month, but he
also stipulated that this overcharge be made
at the low charging rate of two amperes or
less, which point I forgot to mention in my
answer to the question. I have no doubt a lot
of people were wondering why the overcharge, :
and had in mind a charging rate of any-
where from ten to 20 amperes. Under those
cirumstances I can’t blame them for feeling
dubious about the extra five hours. However,
since the manufacturer of the battery recom-
mends a one-hour overcharge at every sixth or
seventh charge, I have adopted this method
(the one-hour system) until something else
turns up to cause me to change my mind.”
All right, Brother Friedrich, but we have
to consider only what you actually say. We .
cannot possibly know just what you have in
mind unless you set it all forth.
35-111111. WIDE FILM
A RECENT issue of The Literary Digest I
contained an article on an attempt to
achieve double width pictures with single width
film. Leon Douglas is referred to as the
inventor of a mechanism to accomplish this.
I am not in the least impressed. Either one
of two things would condemn such a plan
to me.
First of all, one of the obvious benefits of
the wide film is that it enlarges the spot area
and thus reduces heat per unit area of the
film. Any practical projectionist knows the
large importance of this, even with the newer
shutters.
Second, one big curse of motion pictures
is what we call graininess, and this shows up <
in direct ratio to the magnification. With i
wide film, the magnification is sufficiently re- j
duced so that very little of it is visible. With
the narrow film photograph enlarged to wide
film picture dimensions, or anything faintly
resembling it, the graininess would certainly
be pretty awful. To projtct a really well illu-
minated 35-mm. film photograph to the screen
as a dO-foot-wide image — well, gentlemen, rear
shutter or no rear shutter, there would be
some heat concentrated on that strip of
celluloid.
This device sounds all very sweet to those
who don’t know projection, but those who do
will, in my ’umble opinion, pass by on the
other side.
I
EXHIBITORS HERALD-WORLD
35
April 26, 1930
LATEST PHOTOPHONE
INSTALLATIONS
Latest installations and contracts of
RCA Photophone include the following:
Victory, Lamar, Col.; Strand, Monroe,
N. C.; Park, Tacoma, Wash.; Bard’s Hill
Street, Los Angeles; Mission, Sulphur
Springs, Texas; Society, Seattle, Wash.;
Mission Street, Wenatchee, Wash.; Lafay-
ette, Baltimore, Md. ; Castle, Detroit, Mich. ;
Finke, California, Mo.; Verona, New York
City; Angeles, Baypoint, Cal.; Tarkio, Tar-
kio, Mo.; Lyric, Cheraw, S. C.; Pearl River,
Pearl Rivei, N. Y. ; Victory, Harvey, La.;
Queen, Trinity, Texas; Liberty, Cape May,
N. J.; Blakers and the Regent, Wildwood,
N. J.
AD PHOTOPHONE INSTALLATIONS
New Port theatre (Mrs. Frances Pearl),
Gillespie, 111. ; Cameo, Akron, Ohio ; Grind-
stone, Grindstone, Ariz. ; DeLuxe, Newark,,
N. J. ; Sawyer’s Auditorium, Lansford, N. D. ;
Colton, Colton, Cal.; Princess, Memphis;
Crystal, Dundee, 111.; Harris, Hopewell, Va. ;
Nostrand, Brooklyn, N. Y. ; Erwin Audi-
torium, Durham, N. C. ; Moose, Norwalk,
Ohio; Majestic, Ashland, Wis.; Mascot, Mo-
bridge, S. D. ; Shelmar, Louisville, Ky. ; New
Liberty and Graham theatres, Brooklyn, N. Y. ;
Isis, Lusac, Kan.
Sequoia, Mill Valley, Cal. ; State, Rives-
ville, W. Va.; Hiltz, Black Mt, N. C. ; Im-
perial, South Boston, Mass. ; Charles D.
Girard, Tupper Lake, N. Y. ; Paramount,
Coachella, Cal.; Liberty, Vandalia, Cal.; Ful-
ton (A. W. Henderson), Baltimore, Md. ;
Baltimore and Linwood theatres, Baltimore,
Md. ; Midwest, Detroit, Mich.; Franklin
(Louis Golden), Detroit, Mich.; Broadway
(J. W. Wagner). High Point, N. C. ; Lincoln,
San Francisco; Wonderland (Roy Bengston),
Lindsborg, Kan.; Muse, Omaha, Neb.;
Colonial, Ogden, Utah ; Rio, Oak Creek, Cal. ;
Olympic (H. E. Holben), Lenox, Iowa.
Nickel Talker Show
Has ’Em in Big Line
At Gardner’s House
An all-talker program for only a nickel
admission — adults and children. That is what
L. O. Gardner, manager of the New Centre
theatre, is giving Kansas Citians every Mon-
day. Residents of that city can see a big
program for a nickel on “Bargain Monday,”
and 1,450 seats are packed, with a line wait-
ing out front to get in. The Centre Theatre
advertises that it gives the biggest show in
the Uniter States, for five cents.
On other nights of the week Gardner
charges only 10 and 15 cents admission for
an all-talker program, and is meeting with
marked success.
The sound equipment is medium-priced and
the house has been acoustically treated.
Gardner is a live-wire exhibitor and there
is no doubt he is going to make a huge suc-
cess of the New Centre house.
Perrin and Starlight Have
Leads in Second of Big 4
Group of Western Talkers
Jack Perrin and his white horse, Starlight,
have the lead in “Ridin’ Law,” second of the
talking series of Big 4 Film Corporation, the
others in the cast being Yakima Canutt, Rene
Bordon, Jack Mower, Robert Walker, Pete
Morrison, Ben Corbett, Fern Emmett, and
Olive Young, Chinese girl. Harry Webb is
directing the six Westerns under the general
title of “Beyond the Rio Grande.”
Better Sound Reproduction
Mayor Harry C. Clark (center) of San Diego, Cal., presents the HeralckfVorld plaque for
better sound reproduction to Sam Cohen (left) of the Spreckels theatre. On the right is
William Salyers, head projectionist of th theatre, who is credited with perfecting the sound
installation.
SAN DIEGO — In the presence of the mayor and other city officials, the first
Exhibitors Herald-World plaque for sound reproduction to be awarded here,
was presented to the Spreckels theatre management.
Douglas Hodges, Western representative of the Herald-World, recently an-
nounced the Spreckels as the theatre here in which the best sound reproduction
had been found. The decision was reached after a survey of all other theatres
in San Diego. Hodges was present at the ceremonies which marked the presen-
tation today.
Mayor Harry C. Clark of this city, presented the plaque to acting manager,
Sam Cohen, of the Spreckels, after a short congratulatory speech. Cohen credited
William Salyers, head projectionist, for his work in perfecting the sound
installation.
The Spreckels recently was converted into a talkie house after having been
devoted to roadshow productions for many years. It was built by Claus Spreckels
in 1912. Fred W. Siegel, Los Angeles capitalist, took over the lease last December
and had the entire house remodeled for talking picturs at that time.
Western Electric equipment is used throughout. A special grouping of the
horns backstage, by which three speakers are used, is said by Salyers to be
largely responsible for the excellence of the reproduction.
36
EXHIBITORS HERALD-WORLD
April 26, 1930
DUBBING
SOUND PICTURES
By K. F. Morgan*
'T'HE entire realm of trick photographing
and duping as a necessary adjunct to edit-
ing of the silent motion picture now has its
counterpart in sound production in the dub-
bing or re-recording process. Dubbing may
be subdivided and classified as follows :
(1) “Scoring,” or adding music to a picture
that already has dialogue or sound effects.
(2) “Synchronizing,” or adding new sound
effects or dialogue in synchronism with a pic-
ture which has previously been photographed
with sound.
(3) “Re-recording,” or transferring one or
more film or disc records to a new film or
disc record by the electrical process originally
used.
Thus the art of dubbing may be simply
making a sound record with the microphone
to match a picture, it may be the combining
of new sound picked tip by the microphone
with one or more sound records already
made, it may be the combining of sound
records only, or it may be simply re-recording
one sound record. The last mentioned has
four principal purposes : First, to make a new
master record ; second, to transfer a record
from film to disc or vice versa ; third, to
correct volume variations and other defects ;
and four, to provide one continuous uncut
negative uniformly developed.
The dubbing process has been instrumental
in supplying a unity and finesse as well as
rhythm and continuity to the sound picture.
There are some who believe that as the tech-
nique of sound recording is developed to a
high degree, the need for dubbing will be
diminished or even eliminated. However, dub-
bing has contributed largely to the success
of recent sound pictures and the indications
are that, in all probability, its application will
expand with the development of the art.
Probably ninety per cent of all the world’s
present day machinery and electrical appa-
ratus for adding sound to the silent drama
has been installed and placed in operation in
the last two years. While this tremendous
demand for the manufacture and installation
of equipment, together with certain contem-
porary modifications and developments found
necessary in the field, was being met, it was
natural that no great amount of thought was
given to what might be considered a secondary
adjunct, namely, re-recording or combining
sounds for the final editing of a picture; con-
sequently, this demand, almost as urgent as
the first, presented itself when the first few
productions were read for editing, and while
the recording installation work was at its
height.
Plans were under consideration, it is true,
providing facilities for these processes at an
early rate, but it is doubtful whether or not
* Supervising Engineer of Recording Department of
Electrical Research Products, Inc. Lecturer in
Academy School in Fundamentals of Sound Recording
and Reproduction for Motion Pictures.
anyone anticipated the variety of problems that
would present themselves in adapting sound
production to all the “tricks” of the motion
picture art.
The first synchronized talking pictures were
short Vitaphone subjects and Movietone news
reels. In either case, the cutting and editing
was fairly simple, each take being one scene
complete in itself. About the same time, due
to the demand for “sound” pictures, there were
those with electrical sound effects manually
operated at each performance, not being me-
chanically synchronized with the picture.
Then came the practice of making records of
sound effects or dialogue to match the silent
sequences. Schematic drawings indicating the
general methods used in recording, scoring
and synchronizing, are shown on Figure 1,
A and B. A close similarity between these
processes will be noted from an inspection of
the figures. In synchronizing and scoring a
projector and screen replace the camera and
stage.
The introduction of synchronized sound
and dialogue into pictures of feature length
presented the problem of sound cutting. When
the sound was recorded on film the problem
was fairly simple since the sound track could
be cut in the same manner as the picture.
With the original recording on disc, the cut-
ting became a rather involved mechanical as
well as electrical process since the scenes as
recorded had no definite chronological rela-
tion to the final product. This introduced the
first necessity for re-recording sound. The re-
recording method required the use of a num-
ber of disc reproducing machines so con-
nected as to operate in synchronism with a
recorder. The sequence and duration of the
various takes on several original records hav-
ing been determined, a cue sheet was prepared.
The application of the cue sheet involved a
revolution count, which insured the cutting
in and out portions of these sound records in
the sequence of the cut picture. This process
required operators at the turntables as well
as personnel for counting revolutions and
cueing. Subsequently, the counting was sim-
plified by the use of a record which repro-
duced the revolution count. Finally a ma-
chine was developed which rendered the
process automatic.
Early sound pictures, due to recording and
production problems, were part talking, with
the silent scenes scored, and sound effects
added. The latter was accomplished by pro-
jecting the picture upon a screen on the re-
cording stage where the desired sounds could
be produced. If the projection and recording
machines were interlocked by a synchronous
motor system, the resultant sound record
would be in synchronism with the picture.
A schematic drawing indicating such a set-up
is shown on Figure 1-B. Synchronizing and
sc.oring are now extensively employed. The
results are often more satisfactory when the
original take involves dialogue only, than when
all the incidental sound effects are recorded
at that time. This is true for two reasons:
First, many exterior shots must be built up on
the sound stage and it is not possible tc accu-
rately simulate the actual condition of accom-
panying noise. This applies particularly to
street scenes and scenes involving water or
rain effects. Second, revolver shots, explo-
sions, or other violent noises will often sound
unnatural or have too severe an action on
the recording medium to be included in the
original take. In these cases the scene is taken
minus the sound effects and these effects are
synchronized after the picture is completed.
There were early ideas of accumulating
“libraries” of recorded sound effects which
could be introduced into a picture where
needed. In order to add sounds (original or
recorded) to those of a picture already pro-
duced, it is required that the original be re-
recorded. A schematic drawing of a re-re-
cording system is shown on Figure 3. This
was the function demanded in the studios just
as it seemed that the production of “all talk-
ing” pictures was safely under way. Several
important pictures had been scheduled f®r re-
lease, and were nearing completion when it
was found necessary to perform all of the
above mentioned processes before release
could be made.
As stated above, the need for dubbing was
anticipated. In fact, it was considered as a
simple application of already developed
processes. This in a measure was correct,
but even the combining of known processes
presented detailed problems, which required
a certain amount of engineering. When the
sound currents are obtained from a disc or
film record rather than from a microphone
direct, the pickup must be made to reproduce
the original sound currents with the utmost
fidelity. Extraneous noises must not be intro-
duced in this process of re-recording. These
problems, together with a somewhat different
layout, constitutes a part of dubbing which
will be considered later in more detail.
Fig. 4 shows the various steps of recording
and re-recording sound. These drawings in-
dicate the rather unusual transformation
which takes place during the interval from
the picking up of the original sounds to their
restoration in the theatre. Referring to the
simplest of the processes, namely, recording
and scoring on film, it is of considerable in-
terest to trace these changes. Beginning as
sound waves, mechanical motion is imparted
to the diaphragm of the condenser transmitter.
This mechanical motion is in turn translated
into a minute electric current. After being
April 26, 1930
EXHIBITORS HERALD-WORLD
37
»EEH
Fig. 5 Synchronizing
amplified the power of this current modulates
a light to which film is exposed. The re-
sultant latent image is treated chemically and
when developed, again modulates a light to
produce the positive. After development this
positive, when run through a projector,
modulates a beam of light, thereby controlling
a minute electric current. After amplification
the resultant power is sufficient to impart
mechanical motion to a loud speaker dia-
phragm, thereby producing a very close ap-
proximation to the original sound. Beginning
as sound, fourteen changes of condition must
be passed through before the sound is re-
formed. The same number of changes occur
in recording on disc.
The changes in condition in the recording
process are as follows:
Film
0
1
2
3
4
5
6
7
8
Sound
Mech. Motion
Small Current
Large Current
Mod. Light
Latent Image
Metallic Image
Mod. Light
Latent Image
Disc
0
1
2
3
4
5
6
7
8
Sound
Mech. Motion
Small Current
Large Current
Mech. Motion
Soft Wax
Master
Mother
Stamper
9
Metallic Image
9
Hard
Wax
111
Mod. Light
10
Mech.
Motion
11
Small Current
1 1
Small
Current
12
Large Current
12
Large
Current
13
Mech. Motion
13
Mech.
Motion
14
Sound
14
Sound
Film
0 Sound
1 Mech. Motion
2 Small Current
3 Large Current
4 Mod. Light
5 Latent Image
6 Metallic Image
7 Mod. Light
8 Latent Image
Disc
0 Sound
1 Mech. Motion
2 Small Current
3 Large Current
4 Mech. Motion
5 Soft Wax
6 Mother
7 Hard Wax
8 Small Current
9
Metallic Image
9
Large Current
10
Mod. Light
10
Mixing
11
Small Current
11
Large Current
12
Large Current
12
Mech. Motion
13
Mixing
13
Soft Wax
14
Large Current
14
Master
15
Mod. Light
15
Mother
16
Latent Image
16
Stamper
17
Metallic Image
17
Hard
18
Mod. Light
18
Mech. Motion
19
Latent Image
19
Small Current
20
Metallic Image
20
Large Current
21
Mod. Light
21
Mech. Motion
22
Small Current
22
Sound
23
Large Current
24
Mech. Motion
25
Sound
DUHjiNC ROOM
It was found desirable to arrange the am-
plifiers in the reproducing circuit so as to re-
duce mechanical vibration to a minimum.
Special amplifiers were built to meet the re-
quirements of re-recording w'ork.
It was also necessary to carefully guard
against noise being introduced by circulating
currents and foreign potentials.
The process of recording is such that there
When sound is re-recorded there is no in-
termediate sound step, the energy representing
the sound being dealt with in the electrical
state. From the standpoint of the changes
involved, synchronizing and re-recording are
similar, as shown on Figures 5 and 6. These
latter processes involve 25 changes of condi-
tion when re-recording from film to film and
22 changes of condition from disc to disc.
The changes in condition in the re-recording
process are as follow's:
TRACK 3
TRACK
Fig. 8
is a tendency for the high frequencies to be
relatively under emphasized. This tendency is
not objectionable in the original recording, but
becomes undesirable in successive recordings,
since it is cumulative. For-
tunately, it is possible to do
almost anything desired
with the frequency re-
sponse of the electrical por-
tion of the system, hence
it was only necessary to
design an equalizer to
counteract the over em-
phasis of the low fre-
quencies. Due to the varia-
tion of different records,
the equalizer was made
adjustable.
Photographs illustrating dubbed sound
tracks are given on Figure 8. The process
of dubbing two separate records together is
illustrated by track 4, which was produced by
combining tracks 3 and 5. The original tracks,
3 and 5, are single frequencies. A re-record-
ing composed of speech and music is illus-
trated in track 7, being the combination of
tracks 6 and 8. From an analysis of track 7,
its component parts could be shown to consist
cf tracks 6 and 8, although with such complex
sounds it is not as apparent to the eye as the
dubbed track composed of tw'o different sine
waves illustrated in track 4. Track number
1 has been combined from two separate
records of music and dialogue. This record
was then re-recorded four times, track num-
ber 2 in the picture being the fifth successive
re-recording. It will be noticed that succes-
sive re-recordings tend to diminish resolution,
which of course affects quality.
The processes outlined are in a stage of
development ; consequently the space allotted
to this equipment and the type of layouts in
the various studios are by no means uniform.
It may readily be appreciated that in scoring a
picture, the standard recording channel can
be used as the pickup is by microphone, as in
regular picture production, and the mixing is
essentially the same. This also holds for the
synchronizing operation such as adding sound
effects to a completed picture. In the case of
re-recording, it is desirable to adjust the vol-
ume of the output of the disc and film repro-
ducers so that it may readily be mixed with
musical accompaniment and sequences, and
thence put through the regular channel. Due
to the threefold function of dubbing, it is, of
course, desirable to provide for utmost flexi-
bility in the wiring scheme, as indicated to
some extent in Figure 7. This, of course,
applies to the signaling and motor system,
as well as the transmission circuits.
Edited and revised for the Technical Digest of the
Academy of Motion Picture Arts and Sciences, from
a paper presented before the Society of Motion Pic-
ture Engineers, New York City, May 6-9, 1929. Cuts
and type courtesy of American Cinematographer.
This is the tenth paper in the series.
=>-s— ^
Fig. 6 Re-Recording
Fig. 7
38
EXHIBITORS HERALD-WORLD
April 26, 1930
W E Installations in U. S. Now Total 3,779
A theatre seating only 214 persons —
the Cherokee at Copperhill, Tenn. — is
among the houses which bring the num-
ber of installations by Electrical Re-
search Products close to the 4,000 mark.
In the following list all equipments are
both film and disc except where other-
wise specified.
Seating
Copperhill, Tenn., Cherokee 214
Shelby, N. C., Webb 856
Coalgate, Okla., Wigwam 653
Washington, la., New Graham 718
Forrest City, Ark., Imperial 722
Marianna, Ark., Imperial 675
Chester, Pa., Wm. Penn 1,170
Cleveland, O., Jennings 1,025
Oakland, Cal., Palace 1,239
Philadelphia, Pa., Wayne Palace 600
Fremont, O., Strand 651
Ida Grove, la., King 369
Brooklyn, N. Y., Rugby 914
Ottumwa, la., Strand 343
Marshall, Tex., Paramount 1,235
Marathon, N. Y., Library O. H 430
San Luis Obispo, Cal., Elmo 934
New York, N. Y., Regum 913
Tacony, Pa., Northeastern 951
Sapulpa, Okla., Yale 776
West Milton, O., Buzz 413
AAA
Benicia, Cal., Majestic 518
McGill, Nev., McGill 467
Kansas City, Mo., Vista 920
Detroit, Mich., National 952
Anamosa, la.. Grand 644
Pueblo, Colo., Critclier 570
Alamosa, Colo., Isis 678
Cincinnati, O., Heucks O. H 1,195
Tippecanoe City, O., Auditorium 893
Belle Vernon, Pa., Bello 550
Bridgeton, Me., Opera House 392
Tucson, Ariz., New Fox
Cleburne, Tex., Yale 757
Westwood, Cal., Westwood 1,112
Gaffney, S. C., New — 721
Aberdeen, Wash., Roxy 1,088
Leesville, La., Dreamland _ 501
Ft. Fairfield, Me., Paramount 976
Harvard, 111., Saunders 445
Chateaugay, N. Y., Ideal 542
Louisville, Ky., Baxter - 951
Provincetown, Mass., Provincetown 706
New York, N. Y., Allerton ...... 1,238
Logansport, Ind., Paramount. 459
AAA
Hawthorne, N. J., Hawthorne 1,052
Peacedale, R. I., Opera House 598
Chicago, 111., Logan 961
Northfork, W. Va., Freeman 633
Linden, N. J., Plaza - 1,320
Chicago. 111.. Elmo 799
Fairbanks, Alaska, Empress 657
Miles City, Mont., Liberty — 542
Half Moon Bay, Cal., Half Moon Bay 495
Carnegie, Pa., Liberty 558
Richford, Vt., Park 424
Ruston, La., Strand 475
So. Charleston, W. Va., Mound 455
New York, N. Y., Alhambra
Millvale, Pa., Grant.
Rosedale, Miss., Talisman
..1,375
560
435
Sault Ste. Marie, Mich., Soo 1,200
Rockport, Mo., Victor™
Flushing, L. I., Janice
Alhambra, Cal., Granada —
Baltimore, Md., Bridge
Bridgeville, Pa., Rankin
Detroit, Mich., Alhambra
New Bethlehem, Pa., Andrews
Livingston, Mont., Orpheum..
392
578
_ 554
871
__ 591
1,456
467
583
San Leandro, Cal., Palace 1,227
Richmond Hill, N. Y., Civic 959
Detroit, Mich., Strand 1,378
The Dalles, Ore., Columbia 548
Findlay, O., Marvin 813
Dorchester, Mass., Magnet 724
Bethlehem, Pa., State 998
Farmington, Me., Broadway 460
Fort Worth, Tex., Poly 704
Tulsa, Okla., Lyric 598
Grass Valley, Cal., Strand 713
San Francisco, Cal., West Portal 857
Tuolumne, Cal., Firemen’s Hall 408
Detroit, Mich., Palace 1,374
Chadron, Neb., Pace 928
Bethlehem, Pa., College 1,380
Marlin, Tex., Strand 382
La Porte, Tex., Broadway 294
Chicago, 111., Vista 950
Green River, Wyo., Isis 497
“ ' ~ ' .1,275
650
Los Angeles, Cal., Burbank
Burley, Idaho, Burley
Mt. Carmel, Pa., Arcade .'. 338
■' 663
„ 1,744
Easton, Md., New
Ft. Worth, Tex., Hollywood..
AAA
Martinsville, Va., Midway 274
Lawrenceville, Va., Capitol 474
Pekin, 111., Pekin 1,243
Mountain View, Okla., Royal 386
Paul’s Valley, Okla., Royal 701
Crewe, Va., Oliver 342
Cincinnati, O., Imperial 784
Salem, Va., Salem 652
Margarettville, N. Y., Galli Curci _ 618
Norton, Va., Lyric - 356
Brooklyn, N. Y., New Gates 593
Lowell, Mass., Capitol 918
Cleveland, Ohio, Terminal 509
Lowell, Mass., Victory 977
Chicago, 111., Drake 1,570
Toledo, Ohio, Westwood 959
Appalachia, Va., Cumberland 415
Chicago, 111., Independence 609
Washington, D. C., Princess 365
Evanston, Wyo., Strand 693
Cincinnati, Ohio, Bijou..... 278
Harlowton, Mont., American - 659
Bellflower, Cal., Bellflower 957
Rupert, Idaho, Wilson 644
Chicago, 111., Shore 1,498
Cordell, Okla., Ritz 438
Eden, Tex., Eden 249
Schenectady, N. Y., Lincoln 650
Brooklyn, N. Y., Sun 782
Chatham, Mass., Orpheum 544
Cleveland, Ohio, Arion 562
AAA
New Castle, Pa., Nixon 435
San Benito, Tex., Palace _ 592
Chicago, 111., Famous. 599
VITADISC
TURN TABLES
VITADISC COMPANY ROCHESTER^
*200
Each
Complete with
Fader and
Pick Up.
Immediate deliveries. Complete with blue-
prints and installation instructions. Can be
set up and in operation within an hour. Deal-
ers’ territory available.
are manufactured expressly for the me-
dium sized houses. The acceptance of
this Turn Table from the beginning and
the continued demand has enabled us to
maintain our low price.
Quiet and vibrationless, solidly construct-
ed, expertly machined and fitted through-
out. Gleason Gears, and high grade Ball
Bearings running in oil bath. Connec-
tions adaptable to any type projector.
Excellent in tone quality. Audak or Elec.
Research Lab. Pick Ups. Spring Sus-
pended Mechanical Filter. Absolute
synchronization. Your Vitadisc Turn
Tables will deliver the utmost satisfac-
tion from the beginning. Special prices
on accessory equipment. Write today for
full information.
Lyons, Kans., Lyons
Brooklyn, N. Y., Canarsie 1
Ellenville, N. Y., Shadowland
Wilmington, Del., Rialto
Bellaire, Ohio, Temple
St. Bernard, Ohio, Eagles
Pascagoula, Miss., Nelson -
Hiawatha, Kans., Dickinson
Tucumcari, N. Mex., Princess
Kansas City, Mo., Summit
Culpeper, Va., Fairfax
Blackfoot, Idaho, Nuart
Ecorse, Mich., Ecorse
Brady, Texas, Palace
Watertown, Mass., Coolidge- 1
Superior, Ariz., Mauk
Belleville, 111., Washington 1
West Point, Neb., Auditorium
Comanche, Okla., Ritz
New Bedford, Mass., Casino
Williamstown, Mass., Walden
Rayville, La., Richland
Sterling, 111., Illini
Peru, Ind., Liberty 1
Brooklyn, N. Y., Windsor. 1
Barnesboro, Pa., Smith’s
Culver, Ind., Culver Military Academy 1
Clarksville, Tenn., Capitol
Tulsa, Okla., Circle
Las Animas, Colo., Simons
Corydon, la.. Auditorium
Dallas, Tex., Queen
Los Angeles, Cal., Joy
Oakland, Cal., Golden State 1
Pawcatuck, Conn., Central
Cleveland, Ohio,, Crown
Jacksonville, Fla., Casino
Coquille, Ore., Liberty
Chattanooga, Tenn., Park
Memphis, Tenn., Daisy..
Cambridge, Mass., University (3rd Proj.) 1
Hastings, Neb., Strand (F-Att.).
Bordentown, N. J., Fox (D-Att.)
Chicago, 111., Tivoli (A-Att.) 3
Great Barrington, Mass., Mahaiwe
Overlea, Md., Overlea
Nampa, Idaho, Adelaide
E. Weymouth, Mass., Jackson
Hayden, Ariz., Rex
San Francisco, Cal., New Iyceum 1
531
,470
650
526
963
622
864
804
704
832
754
616
404
450
,139
559
176
643
495
738
530
456
914
,207
,267
647
,200
745
661
608
704
753
759
,177
661
604
591
495
587
662
913
687
876
,540
912
503
749
502
492
.502
Los Angeles, Cal., Lincoln 1,952
Foxboro, Mass., Orpheum 531
Tooele, Utah, Strand 494
Portland, Ore., Oregon 693
New York, N. Y., Ritz 1,453
Milford, Conn., Colonial 491
Philadelphia, Pa., Cinema 355
Louisville, Ky., Brown.. 1,512
Creston, la., Iowa 678
Albuquerque, N. Mex., Mission 428
Coleman, Tex., Dixie 970
New York, N. Y., Orient.™ 560
Cleveland, Ohio, Marvel 975
Chicago, 111., Douglas.™ 792
Chicago, 111., Imperial 1,146
Nantucket, Mass., Dreamland 552
Roseburg, Ore., Antlers 760
Tempe, Ariz., Menhennet 470
Camden, Ark., Rialto 627
Chicago, 111., Rialto 1,559
Chicago, 111., Randolph 655
Chicago, 111., Parkside 901
Cordova, Alas., Empress
Annapolis, Md., Star 371
New York, N. Y., Film Guild Cinema 469
New York, N. Y., New Law 479
Lake Providence, La., Ace 296
Chicago, 111., Crescent 774
Clairton, Pa., Plaza 668
Brooklyn, N. Y., Manhattan.™ ~™ 563
Fayette, Mo., Alamo 551
Los Angeles, Cal., Triangle 905
Brooklyn, N. Y., Mirror 1,329
Hinsdale, 111., Hinsdale 820
Lewton, Okla., Dome 748
Montgomery, Ala., Paramount 1,492
Little Rock, Ark., New 319
Los Angeles, Cal., Hunley’s 730
Chicago, III., Kedzie Annex 754
Cincinnati, O., National 412
Louisville, Ky., Savoy 1,415
Wilmington, Ohio, La Max 476
Little Rock, Ark., Prospect 662
Valdosta, Ga., Palace ... _ 593
St. Peter, Minn., Ludcke 536
Sacramento, Cal., California 1,168
Stamford, Conn., Palace, (D-Att.) 1,955
San Mateo, Cal., New San Mateo, (D-Att.) 1,346
St. Albans, L. I., St. Albans. (NS-Att.) 913
Amsterdam, N. Y., Rialto, (D-Att.) 1,417
Baltimore, Md., Radio Sta. WCOA (R-4)
Trenton, N. J., Radio Sta. WO AX (R-l)
Clinton, S. C., Casino 388
Hartford, Conn., Rialto 763
Richmond Hill, L. I., Roosevelt 1,420
Uhrichsville, Ohio, State 891
Sumpter, S. C., Rex.™ 422
Bemis, Tenn., Bemis Aud. 833
Cedartown, Ga., Palace 578
Anderson, Ind., State 1,533
New York, N. Y., Bijou 643
So. Jamaica, L. I., Plaza 600
Bordentown, N. J., Fox 876
Detroit, Mich., Astor 721
Laurinburg, N. C., Scotland 524
April 26, 1930
EXHIBITORS HERALD-WORLD
39
w
THE THEATRE
“Keep Plugging” Should Be Everyman’s Creed,
Says this Exhibitor, and He Knows!
“We just have to keep on plugging
and doing bigger and better things.”
That word, passed on to The Theatre by
the manager of a theatre in the South — a
member of The HOE Club, by the way —
is many a mouthful in these days of real
competition in the exhibition field.
“We just have to keep on plugging!”
There is a philosophy that applies to every
type of theatre, deluxe metropolitan and
cosmopolitan house with every latest in-
novation, as well as the small town theatre
with its limited circle from which to draw
patronage. It goes for the exploitation
man with thousands to put into his cam-
paign, just as truly as it holds true for the
little fellow who must count almost down
to pennies in putting his show before the
public.
It’s the Same for Everyone
At the same time it confirms what this
department so often has said : Every theatre,
whatever its size, Can make its patronage
greater by consistent and intelligent exploi-
tation. Even if the manager must do his
own art work, then he should do it as well
as he can and with his eyes open for hints
from others — such hints as the members of
The HOE Club willingly place before their
colleagues.
Sonny Shepherd (the official handles on
his name are J. M., but what of it?) is
manager of the Grand theatre atl West
Palm Beach, Fla., one of the Wolfson-Meyer
circuit and a house that is exclusively for
colored people. There is many an interest-
ing angle to the handling of a theatre of
that kind, but the principle is the same,
whatever the type of patronage.
Gets Good Type of Patronage
Here’s what Shepherd tells us about his
job down there in the Southland:
“I was wondering if it would be of any
interest to you to explain about what I
think is a little different type of operation.
“I am manager of a theatre exclusively
for colored people. We get a nice crowd
of help from the Palm Beaches in the sea-
son, and they are a very educated type of
people and demand the best in entertain-
ment.
“I get some nice talent for the stage and
also in music with very little cost involved.
I have an orchestra I have helped work up
among some of the colored boys and they
play for me two nights a week, as I sold
them on the idea of rehearsing here on
two nights that I do not use sound pic-
tures. In turn I help advertise their dances
by making a ballyhoo for them and myself
on the day of their dance, getting one half
of a sign on a big truck. I am enclosing a
picture of one of the ballys.
“Also I get a kick out of doing my own
art work, and am enclosing some samples
of that. I have not been much of an artist
in my life but that saying, ‘Necessity is the
Mother of Invention,’ has found a place
with me.
Attends to Sound Himself
“I also attend to my sound, having a set
we assembled ourselves. Am an operator
and enjoy working in the booth. We try to
give service in this operation and have
some compliments from lots of theatre ex-
ecutives. Which sorta makes us feel good,
but really we know that we just have to
keep on plugging and doing bigger and
better things.
“I do not have any union to contend
with. I am my own operator, have my own
musicians, and we have some of the coun-
try’s best vaudeville among the colored
( Continued on page 44, column 1)
“We just have to keep on plugging.”
That’s the idea of Sonny (J. M.) Shep-
herd of the Grand theatre at West Palm
Beach, Fla. And it’s the philosophy that
makes success for any man’s theatre,
regardless of location or clientele. Shep-
herd says he’s getting a kick out of doing
his own art work, even if he never has
been an artist. On the right is a panel
he made on “Fox Follies,” and on the
left is a bit of his work on “Salute.”
40
EXHIBITORS HERALD-WORLD
April 26, 1930
i
' .(A) March 28 marks the Third
Anniversary of Talking Pictures
and Publlx Theatres of New Or*
leans are oelebratlng this tremen-
dous stride In entertainment, ob-
serving this third anniversary
with one month of perfect enter-
tainment entitled THl$ PUBLIX
PAGEANT OF PROGRESS!
<B) Three years ago you
were hearing and seeing your
first talking picture — Look
today what progress has
be*n m «de. Publlx acousti-
cally perfect theatres; mo-
tion pictures with perfect
voice and instrumental re-
cording, natural color as real
as life itself.
<C>See the pictures shown at
these Publlx Theatres during
the Pageant of Progress'. See
how far talking, singing and
color pictures have advanced.
By going to these Publix
Theatres during this month
of celebration you are. as-
sured of seeing the very
newest and finest produc-
tions presented in modern
Publlx Theatres.
$4ENCtn- STRAND
TUDOR - GLORE
Considerable text and quite solid, but it
tells a mouthful. This was for Saenger’s
anniversary celebration in New Orleans,
now underway. One month of perfect en-
tertainment entitled “ The Publix Pageant
of Progress.” It is suggested that the ad
would have been read more easily if “A”
and “C” had been leaded as was ”B."
Wanted 1000
Young Women!
To apply Friday morning at 11 o'clock. 525 N. Grand Avenue, next door
to Fox Theatre. One pair of NEUMODE Full Fashion Chiffon Hosiery
FREE to any young woman who has exactly the same four calf measure-
ments as Sue Carol in “The Golden Calf." The luekv girls will he guests
of the Fox Theatre to sec El Brendel in “The Golden Calf" FndA- matinee.
PLEASE COME EARLY
'MM.
jrnn
PRING OPEN!
\j Neumode
There'* a new fashion feeli ig 1
air . . a thnll of inspiration t
out new color*, new smartnes
thing a woman wears .. ther
for new stockings to go with e
. . the new Spring shades by 1
NEW SPI ING SHADES
Join Hie
Neumode Hosiery)
Club and i Save
on H^dienj.
/
NEUMODE HOSIERY SHOP
801 LOCUST ST.
On Tuesday, March 21, Between 12 and 1 P. M.
Pen Frohman, Mailer' of Ceremonies at th
• SOI Locust St., to judge the Golden Calf me
tntnts mV/ receive a pair of Neumode Hosi
ox Theatre, mil be at the Neumode Shop,
'emails. Anyone meeting these measure-
and a pair of liikels for the Fox Theatre.
One way to get people talking about a
shoiv is to refuse to make public any de-
tails concerning it. Kunsky-Publix does
that in Detroit once a year with its an-
nual Taka-Cliance Week, a familiar ex-
ploitation idea. No details as to either
the picture or stage show are made pub-
lic, and even the newspaper reviews do
not contain a hint as to what it’s all
about. And it tvorks!
City of Philadelphia
January 27, 1930.
Mr . Harry M. Warner,
President, Warner Brother-*,
321 Vast 44th 3tr**t,
Nee York City.
Ity dear Mr. Warner i
In extending congratulations to Warner Brothers upon the
eucceeefUl completion of the flret year of operation of Stanley Company of'
America theatres, I fssl that I express shat must be the sentiments of a
great mass of the theatre-going population of RUladelphla, warmly appreci-
ative of the benefits derived.
Opportunities for the eajoyaeni of wholesale amusement
are not only a necessity, but an Incalculable aseet to a community, and
when the entertainment Is of the highest order and provided In places where
comfort, convenience and service are considered of prime Importance, there
Is Just cause for prlds.
Philadelphia takes great pride In the fact that included
among lte amusement enterprises It has such an outstanding Institution as
Warner-Staaley theatres, and heartily Joins in the ceiebratfon of Warner-
Stanley Birthday Month.
It Is gratliying to know that Philadelphia's Importance
has been recognized and that this city Is now among the flret to view the
picture productions, a tremendous measure of credit for which accrues
to Warner Brothers in Its direction of Stanley Company theatres.
I congratulate you on the beautiful and marvelous Mastbonm
Thoatro, truly a "show place of the world," which aleo Is celebrating Its
first anniversary. Likewise I felicitate you on the addition to the amuse-
ment places of the city, within the past year, of euch beautiful theatres as
the Uptown, on Borth Broad Street; the State, In West Philadelphia; and the
Circle, In Frankford, giving to the people of theee sections deserved oppor-
tunity for innocent and healthful relaxation.
Mai' 018 seoond year of Warner Brother* operation of Stanley
Company theatrea be even more progressive, prosperous and successful than the
first.
• fo
This is the way Milt Gross of the St.
Louis Fox theatre made use of the Fox
press sheet on “ The Golden Calf.” This
ad in the Post-Dispatch illustrates the
tieup with the Neumode Hosiery people.
Cooperation of Philadelphia’s officialdom
in the W arner-Stanley Birthday Month
is evidenced in this reproduction of a
letter from Mayor Harry A. Mackey to
Harry M. Warner, president of Warner
Brothers.
Timely Tips
on How to Make Up
Newspaper Ads
. I y.«>, ^J.r- IT -fri -I ^J-| - Tj-
FORM ALg OPENING
METRO
THEATRE
( Formerly THE STRAND Theatre)
Movie Tone & Vitaphone
PICTURES
MONDAY & TUESDAY
FEB. 10 and II
SEE and HEAR
BILLIE DOVE
IN THE 1930 TALKING, SINGING, DANCING
— First National Vitaphone Picture —
“THE
PAINTED
ANGEL”
SEE and HEAR Billy Dove sing! She’s a night club queen playing
the suckers for all they’re worth, until Love makes her
the biggest sucker of all!
a beautiful production
HEAR THESE
HEAR the latest musical hits:
SHOW STARTS
PROMPTLY
" Help Yourself To My Love ”
AT
" Only The Girl”
7:30 P.M.
“ Everybody's Darling
” Bride Without A Groom"
"That Thing”
, Admission - -
- - - 20 & 50c
METRO
THEATRE
CLARENDON,
ARKANSAS ,
i-A X A A A A -
J. W CRABTREE. Mgr.
When J. W. Crabtree introduced sound at
his theatre at Clarendon, Ark., he changed
the name from the Strand to the Metro.
The Monroe County Sun had a full-page
cooperative ad announcing the fact. The
Metro’s half of the ad is reproduced here-
with. “I have Goetz Movie-Phone in-
stallation which gives excellent results,”
Crabtree ivrites.
April 26, 1930
EXHIBITORS HERALD-WORLD
41
Each Ad
Carries an Idea
That May Help
“NOWHERE CAN YOU SEE OR HEAR
BETTER TALKING AND SINGING PICTURES"
THE NEW
THUR-FRI-&-SAT. NOV. 28-29-30
The Grandest Entertainment Ever.
Be An Early Bird! Make a Date Now!
To See
And Hear
THl TWO
BUCK (UCWS
RAMS
-Why Bring That Up?
d fyjwnouni
ROARS GALORE— GIRLS BY THE SCORE
Rib-Racking Laughs New Tunes New Dances
A SMASH-HIT of the NEW SHOW WORLD
ADDED
MUSICAL EXTRAVAGANZA
PHIL SPITALNY’S BAND
ALSO LATE NEWS OF THE DAY
THANKSGIVING SPIRIT
The Harvest is in— another year of prosperity looms ahead
and we rest to give thanks to Him for our happiness and good
health.
In the spirit of the day. and with great appreciation for
your part in the continued success of this theatre, we strive to
make this a week of happiness.
With careful attention, programs of entertainment have
been selected for Thanksgiving Week, that we firmly believe
will eclipse any yet presented at! this theatre- That you will
enjoy them all is our sincere hope.
MONDAY-TUESDAY, DEC. 2-3
SEE AND HEAR THE “IT” GIRL
Flashing “It" as she never flashed it before! Playing fier
woman’s game against her man’s! See and HEAR fildom’s
most popular female star in a role that clings to your memory
as a Bow-kiss clings to her screen lover’s lips. A zippy, slan-
gy. Bow-ful play — a triumph of the NEW SHOW WORLD!
Extra Attractions— Latest News— Movietone Act
There is considerable type in this ad, but
you’ll all agree that it is easily read be-
cause it is so effectively broken up with
white space and cuts. And the seasonal
reference is timely because it can be ap-
plied to this time of the year. W. F.
Roth, Jr., of the New Palace theatre at
Gallatin, Tenn., is responsible for the ad.
Two Paramount pictures, “Why Bring
That Up?” and “The Saturday Night
Kid” are the features.
The mayor of Bogalusa, La., cut a fifty-
pound birthday cake which climaxed the
observance of the first anniversary of
Berenson Brothers’ State theatre, Satur-
day. The cake was served to patrons at-
tending the Saturday performances. This
undoubtedly interested them.
-PROGRAM—
STATB
—THEATRE—
ANNIVERSARY PARTY
SATURDAY. MARCH 8th, 1930
Free Refreshments Served To Ail
Children’s Party 2:45 P. M.
Candle Lighting by
Miss Katherine Ann
Cassidy
Free Refreshments Served
Night Performance 6:45 P. M.
Cutting of Birthday
Cake by Hon. Mayor
E. R. Cassidy
Birthday Cake and Refresh-
ments Served Free To All
ON THE SCREEN 3 P. M.
“The LOST ZEPPELIN"
ALL-TALKING
"TOOT SWEET" Talking Comedy
"SOUND NEWS ' World'. Laid
ADMISSION 10 and 2Se
ON THE SCREEN 7 P. M.
“The LOST ZEPPELIN"
ALL-TALKING
"TOOT SWEET" Talking Comedy
"SOUND NEWS' World'. Late.t
ADMISSION
Orcbe.lra 10 & 25c Balcony 10 & ISc
BEGINNING 10 P. M.
- SPECIAL RIRTHDAY SHOW —
Betty Compson and Erich Von Stroheim
In The All-Talking, Singing, Dancing Spectacle
“The GREAT GABBO”
Revue Scenes in Beautiful Technicolor.
Nothing Like It Ever Staged Before. Don’t Miss It!
Attend The State Theatre Birthday Shows
A GALA TIME FOR ALL!
How would you go about making up a
double feature program ad without an
art man? Charles H. Lawshe, H. C.
(HOE Club degree ), writes “The Thea-
tre” with the hope that his ad “might
be helpful to other managers who have
to draw up a double feature program ad
without the assistance of an art depart-
ment.” What do you think of it, folks?
Lawshe is manager of the Luna theatre
at Logansport, hid.
You will love, you will hum
the beautiful song hits:—
I’M IN LOVE WITH YOU"
THE NEW STEP"
WEB OF LOVE
Mid-Nile Show Admission
Orchestra
Children 10c Adults 35c
Balcony
Children 10c Adults 25c
ABBOTTS MOVE NEWS
GOBS
OF
FUN
WILLIAM HAINES
W.il, AM [ \ PACK a„d K \KL DANK
“NAVY BLUES”
HIS MUST ALL-TALKING PlCniUK
NOW PLAYING
MASTBMIM THEATRE
PHILADELPHIA
An unusually clever and effective tieup
has been arranged by Erie Wright, pub-
licity director of the Mastbaum theatre,
with Abbott’s Dairies, manufacturers of
icecream. A weekly sheet 12"xl6Yi", en-
titled, “Abbott’s Movie News,” is dis-
tributed to more than 3,000 customers.
The sheet contains a central cut
83A"x6Yi" of the principal characters in
the screen feature for the week.
Isn’t this an altendon-draiving advertise-
ment? It’s one of a new series being used
by the Fox theatres in Seattle. Lots of
effective change, and at the same time
enough white space to carry the message.
42
EXHIBITORS HERALD-WORLD
April 26, 1930
WHERE PXS3I0S
..ROilWICS OF RIO GRJU
HAMS. ROUMJCEi .
•«— ” “ BB ,,»» »** M «**
C9KE'tt»® HPFE6BS lfiB, pUKCAJI,
®. *„*«»*■*■ »*
KW®** BIEETOE!
TU“ _„^«*»w«S222l
r j j
V; ,:
GRANDE” L ’0#
Opens Thursday
ENDS TONlTE
GRETA
GARBO 1 THtDE’J A BSGOED & BETTER JMOW A,T THE
•THE. KISS Fix
Something
different
in
newspaper
ads
concocted
by-
James Clemmer
of Fox’s
Fifth Avenue,
Seattle,
for
“ Romance of
Rio Grande ,”
Fox picture.
IS THIS A LUCKY
NUMBER? ? ?
C'}
^ All the rea! Picture Successes will be seen au the
Danforth and readers of “ Moviechat ” may see
c# some of them without cost by saving each copy
until the next issue comes out. Look for the list
of fifteen Lucky Numbers selected from the pre-
vious issue and see if one of them corresponds with
the number yoil are holding. If so, send in your copy of “Movie-
chat”, with your name and address, and we will send you com-
plimentary admission to one performance. Next issue out Feb.
4th. Please phone us if your copy is not received.
“Four Feathers”
is another of those always reliable
Paramount Pictures. It is recog-
nized as one of the very best dram-
atic productions of the current
season. A picture that gives you
“Beau Geste” and “Chang” all over
again.
ADVENTURE ! ROMANCE ! 1
AND THRILLS!!!
WED. THU. FRI.
29 30 31
We have on the left the second page of
Issue No. 1 of The Moviechat, put out
each week by the Danforth theatre at
Toronto. If one of 15 given numbers
corresponds with the number of the pre-
vious issue, the holder is entitled to a
complimentary admission. This idea
works two ways. It not only is of special
interest and advantage of the patron but
it also makes him a regular reader of the
house organ.
YOUR INFLUENCE, 6000-WILL DESIRED
F C Smith
CANDIDATE FOR YOUR SUPPORT
PALACE THEATRE
SUBJECT TO ACTION GENERAL PUBLIC.
F. C. Smith, of the Palace theatre mt
Crane, Texas, has a good hunch for mak-
ing use of election periods to boost at-
tendance, as the above card shows. He
writes “ The Theatre”: “ Inasmuch as
this is election year, my trade territory
is overrun with candidates, so I decided
to try this little stunt. Some of the
boys might use it in other counties where
the break is about even with candidates
and votes.”
Tieups, Ads
And House Organs
THE LONG AWAITED
TRIUMPH OF THE
TALKING SCREEN !
J CUN
BACRyMCCE
In His First
T alking Picture
“GENERAL
CRACK”
Premier Showing At The
PARAMOUNT
THEATRE
3 Days Only, Starting Wed., Feb. 5th,
Then Moves To The
CCS MOINES
THEATRE
For An Extended Engagement
“General Crack”
By
GEORGE PREEDY
And the Following Interesting Novels
With An European Background May
Be Borrowed from the
Des Moines
PUBLIC LIBRARY
“His Serene Highness”. _.H. C. Bailey
“Power” —Leon Feuchtawanger
"Trenck: The Love Story of a
Favourite” Bruno Frank
“Fool Errant” Maurice Hewlett
“Adventures of Francois” S. Weir Mitchell
“Leatherface” Baroness Orczy
“Battle of the Strong” Gilbert Parker
“Scaramouche” Rafael Sabatini
“Consuelo” George Sand
“Memoirs of Barry Lyndon”..W. M. Thackeray
“Red Cockade” — Stanley J. Weyman
The Des Moines public library co-oper-
ates frequently with the theatres when
films of books are used on the screens.
The last effort of this type exploited
“ General Crack,” Warner Brothers pic-
ture. The announcements, available as
bookmarks, were placed on the desks in
the library for distribution.
April 26, 1930
EXHIBITORS HERALD-WORLD
43
Ad Layouts
And an Editorial
“GOOD TIMES” HERALD
Published by The Brown Theatrical Company, ZaneBville, Ohio.
F. M. Ransbottom, Pres. Caldwell Brown, Gen. Mgr.
AN EDITORIAL
Written by Caldwell Brown, General Manager of The Brown
Theatrical Company, Zanesville, Ohio.
I wonder if it has ever occurred to the average theatre-goer
just what unseen work has been done for hint before he views a
picture on our .screens. I wonder if he ever considers the labpr
performed by our large corps of competent workers that he really
never sees. I wonder if he considers the vast sums of money we
have invested in real estate and in costly equipment for his pleas-'
ure and enjoyment. I also wonder if he ever considers that we
have nearly one hundred people on our pay roll and that the
amount we pay out in weekly salaries compares very favorably
with the payrolls of many of our smaller industries here. And
finally, I wonder if he knows that practically every cent we collect
in admissions, with the excepttion of our film rentals, is spent
right back here in Zanesville and Southeastern Ohio.
’ These are some of my thoughts as I sit down to write this
article. I have a feeling that the public thinks of theatres gen-
erally as places of amusement only. Perhaps this is largely our
own fault as our greatest efforts are put forth by newspaper ad-
vertising, bill posters and special stunts to attract you and other
people into our theatres to see some entertainment we may have
to offer. As a matter of fact I feel that we are really as important
as industry or commerce or any other legitimate business enter-
prise not only to Zanesville, but to Southeastern Ohio. We make
our money here, and, as stated above, we spend it here.
In the start of this article I said something about the unseen
and unnoticed work we do for you in trying at all times to present
clean enjoyable amusement for you and your friendsr Last year
alone we paid for and rejected over forty pictures that did not
measure up to our standards of amusement values. These pic-
tures were never shown in Zanesville and will never be shown here
for the reason that we did not want to give you inferior amuse-
ment in our theatres. We paid for these pictures and took our
loss on them for your protection. Do you know that on an aver-
age of three nights per week we remain in our theatres until one
or two o’clock in the morning looking at advance pictures and re-
jecting those that do not come up to standard 1 By this we do
not wish to infer that large numbers of pictures are poor, for the
standards and amusement values of pictures are getting better
each year, but we do this advance screening cheerfully for your
protection in order to eliminate the few poor ones. Of course our
judgement is not infallable but the mistakes we make are honest
ones and the public is more inclined to note our mistakes rather
than praise our pfforts on its behalf. A word of encouragement
now and then helps a lot you know.
Have you ever thought of the amount of money we have in-
vested in Zanesville in theatres and equipment? The Liberty
Theatre alone represents an investment of nearly half a million
dollars and this theatre was built by Zanesville contractors and by
Zanesville labor. Quite different from many new theatres that
have been built in other cities where outside contractors and out-
side labor was employed. While we own no other theatres here
still the others are all leased from local people and our rents go to
them to be used in this city.
Did you know that Zanesville was practically theTirst city
of its size in the United States to have talking pictures? That we
cheerfully took the chance when the first talkers were announced
and spent twenty thousand Mollars in purchasing talking equip-
ment for the Liberty Theatre, Then when we saw the talking
picture was a success we quickly equipped the Imperial and
Quimby Theatres so that I believe Zanesville has as many or more
theatres presenting talking pictures than any other city of its
size in the state. All this additional expense has been shouldered
by us and I believe our admissions are the same or perhaps a little
lower than other cities of our class. You are all familiar with our
policy of one standard admission regardless of how big and how
costly the picture might be. Pictures that are shown in New York
at one dollar, two dollars, five dollars and in some instances at
even ten dollars per seat, are shown regularly and promptly in
our theatres at regular standard admissions.
In all my experiences theatrically in Zanesville in the past
twelve years there is but one matter of regret — the passing of the
road show or the legitimate stage attraction. This is a condition
beyond any one or many men’s control. Ten or twelve years ago
we were able to present fifty to sixty road shows in a season.
Five years ago we were fortunate if we could get twenty. Last
season, even though we implored the booking offices for showa and
hounded them with letters, telegrams and long distance phone
calls, the sum total of our efforts was six road shows and I regret
to state that with the exception of two they were very poorly
patronized. So it loojks as if road shows and touring attractions
were definitely through in towns the size of Zanesville. If the
reader will take the trouble to investigate the conditions in other
Ohio cities the size of Zanesville, he will find ttyat many of these
cities have not had a legitimate show in the past two or three
years and many of them have not had one in five years. To carry
the Investigation further he will find that our largest cities, as
Pittsburgh, Cleveland, Cincinnati, Toledo, St. Louis, Columbus and
many other have had a very hard struggle to keep their legitimate
theatres filled with shows this season. We must all remember
that any theatre, no matter where it is located, can not present
road shows unless these shows are on the road.
In closing this little article I would be very ungrateful if I
did not express just a word of appreciation to the public and to
our faithful employees. First to each and everyone of bur em-
ployees a word of thanks for your unselfish and continued loyalty.
I know the work is hard and hours irregular and the things that
come up each day to annoy and irritate, but each and everyone
of you have never failed to measure up to that oldest axiom in
show business "the show must always go on.” To the public, our
patrons and our friends I want you to always feel that the Zanes-
ville theatres are your theatres and we at all times pledge our
b6st efforts in every way to give you the best in entertainment,
pictures and service. We want you to feel that you are really our
partners in this enterprise and we at all times welcome your sug-
gestions and criticisms If we please you we are glad, -if we dis-
appoint yoa in any way we are always truly sorry. Running
theatres is hard work but we like it.
Caldwell Brown, general manager of the
Brown Theatrical Company at Zanesville,
Ohio, prints the above editorial in his
“Good Times ” Herald, and there’s a lot
in it that any manager would do well to
place before his public. We’re confident
that Brown will be glad to have you use
it in your own house organ.
This shows how the management of the Royal theatre at Dallas, Texas, played up R K O’ s
“Rio Rita.” Note how the advertisements ure connected by a similar treatment.
“/ am watching your ideas
and stunts every week and I
believe it is time for me to
do something again for The
Theatre,” writes Albert
Knapp, ad man for the
Palace at Fredericksburg,
Texas. “Since the New
Palace theatre opened in
Fredericksburg we are doing
mostly newspaper advertis-
ing, and we find this very
satisfactory, also 24-sheets.
The small town theatre gets
the best advertising out of
the weekly newspapers. We
find that the weekly news-
paper in our town reaches
nearly every home and is a
very interesting and instruc-
tive weekly. I think it is by
far a better way to advertise
than mailing lists.” What
do you think of Knapp’s
conclusions?
or****-
Saturday, Feb. 22.
KEN MAYNARD Id
“Senor
Americano”
The battle for land and gold in
old California A great West-
ern Talking and Singing
Picture!
Admission 16c and 40c
Sun. -Mon. Feb. 23-24
Wl L L I A I
BOYD
Also All Talking Cbfnedy and
PARAMOUNT NEWS.
Admission 16c and 40c
Tues-Wed. Feb. 25-26
Come On Yoa Sheiks and
Sbebaa!
HERE IS
“College
Love”
The All Talking College
Picture with Pep, Fun and
Listen to this;
Songs by the University of
California Glee Club!
AU that and then some. In
TALKING COMEDY and
Ttaur.-Fri. Feb. 27-28
Admission 15c and 40c
44
EXHIBITORS HERALD-WORLD
April 26, 1930
\
There are plenty of requirements for the alert theatre man in putting over a show under peculiar circumstances such as those confronting J. M.
Shepherd at the Grand in West Palm Beach, Fla. The theatre he nuinages is entirely for Negro patronage, but he points out that “ they are
a very educated type of people and demand the best in entertainment.” That, too, calls for special kinds of exploitation. For one thing he
ties in with the local organizations in the colored section, for example with the high school teams and with an orchestra that he helped
organize. And his art work he does for the most part himself, though in the marquise shown herewith he used part of a 24-sheet with ban-
ners strung on each side and posters in frames on each side.
“Keep Plugging” Is Creed of
Each Live Exhibitor, He Says
( Continued from page 39)
shows in the season. This all helps to make
us realize we are in show business and to
keep on going.
“One of the snapshots is a panel I made
on ‘Fox Follies’ with stills around a cut-
out figure projected from the back panel.
Another is a panel I painted on ‘Salute,’
using beaverboard frames around 8x10 that
were painted with plastic cement.
Cooperates with Teams
“Another picture is of the front, with my-
self standing by two huge 24 sheet figures
on each side of me. Above is the screen
wire banner effect. (Sorry we couldn’t use
this, Sonny, because the print was too dark,
but we have something of the same idea in
another of your snapshots reproduced on
this page.)
“Another shows the marquise with the
rest of the 24 used to advantage with pen-
nants on each side.
“I cooperated with the high school foot-
ball team to sell tickets and they also gave
me a nice bally on the truck and on the
street, helping to put the picture over big.
Helps People Help Themselves
“I hope you can use some of these pic-
tures; maybe you will. I really enjoy my
work and do not have to worry with any
politics, although I get among the people
here and get them to get the things that
will do their section good.”
Did you note that last sentence, readers?
“I get them to get the things that will do
their section good.” That’s just a more
practicable way of saying that Shepherd
is actively interested in community welfare,
which in turn means institutional promo-
tion. You see, it’s the same proposition,
whether you’re serving up programs to a
colored clientele or to the ritziest Gold
Coasters. There’s a definite community
angle to it all in every case. You’re build-
ing your box office when you’re helping
your community to advance itself.
We’re glad to have heard from Sonny
Shepherd. In fact, we had salted away
his snapshots so well to guard against their
loss that we had a real task unearthing
them, and now that we have discovered
them we hope to hear from him again.
Let’s just take another peep at that first
line of his: “We just have to keep on
plugging and doing bigger and better
things.”
F N Ties Up with
Manufacturer to Aid
In Exploiting Films
First National is receiving effective publicity
by the cooperation of the Sperry Company,
manufacturers of the High Grade Bakers
product.
Through a publication, entitled “The Sperry
Family,” issued nationally to fifteen thousand
grocers, attention is being called to current
First National pictures and the leading players
appearing in them.
Band Toots in Streetcar
To Boost Film in Havana
A band playing in a streetcar which car-
ried large signs advertising Pathe’s “Her
Private Affair” while a man distributed 10,-
000 throwaways was the chief exploitation
of the Spanish version of the picture under
the title, “Su Intimo Secreto,” when it played
the Prado in Havana. There were large cut-
outs of Ann Harding both on the marquise
and in the lobby.
Lobby Act Contest
To Find New Talent
Pulls Wide Interest
The recent change in name of the Granada
theatre, San Francisco, to the Paramount, was
marked by a general brushing up in the ap-
pearance of the house. Entirely new electric
signs were installed, the lobby was given a
distinctive new dress and new features were
added to make the change rather more than
one in name only. The Granada was opened
seven years ago and is the premier Publix
house in this city.
Shortly before the change in name, John
Smith returned as manager and under his
direction a lobby entertainment contest has
been launched. Lobby entertainment has been
featured here for some time and the contest
is for the purpose of finding new talent. Any
man, woman or child may enter and the win-
ner will receive a four week contract.
Pathe-Toy Company
Tieup will Exploit
Film “Swing High”
Pathe has effected an international tie-up on
the Branko mechanical acrobat whereby ex-
hibitors showing “Swing High,” the circus
film that inaugurates Pathe’s new big picture
production policy, will be assured of co-
operative window displays.
Swinging trapeze scenes are highlights of
“Swing High” and the Branko mechanical toy
is a natural tie-up. Arrangements have been
made for the Katagiri Corporation, makers
of the toy, whereby the acrobats will be
packed in special boxes carrying a trapeze
scene and the slogan “Swing High with
Branko.”
A circus scene from the picture carrying
the names of the entire cast of sixteen
players will accompany every shipment.
Uses Stage Team to
Entertain in Lobby
Harry L. Davidson, manager of the Colfax
theatre at South Bend, Ind., tried out a stunt
which has proved very popular. Lester &
Hoat, entertainers from Chicago, were pre-
sented at the theatre, but instead of playing
on the stage, they were used in the lobb}'
presenting late song hits.
\pril 26, 1930 EXHIBITORS HERALD-WORLD
45
THE SHORT FEATURE
W
Universal Newsreel Launches
Nationwide Poster Campaign
A nationwide poster campaign on Graham McNamee, Talking Reporter of
Universal Newspaper Newsreel, is being launched by Universal in cooperation
with the 64 papers in the tieup. The campaign calls for posting the newswagons
of the publications and the newsstands they control.
NEWSPICTURES
it EAR ST METROTONE NEWS NO. 257.— Presi-
dent Hoover throws in first ball at opener of base-
ball season in Washington — Strange Oriental
pageant and rites at Kyoto mark 1,250th anniver-
sary of Jodo Sect (Buddhist) in Japan— Edison
offers new scholarship for brightest lad in United
States.
HEARST METROTONE NEWS NO. 258.— Jim
Jeffries is host to cowboys at home in Burbank,
Cal. — England wins rugby football title from
Scotland for first time in 18 years — Monkeys swarm
to swimmin’ hole at San Antonio Zoo — Girl
pianist, 5 years old, Ruth Slenszynski, is awarded
i scholarship.
KINOGRAMS NO. 5596. — Hoover tosses in first ball
— Steam is beaten by electricity in rail tug-o’-war
at Tacoma — People in the news: Hr. T. J. Persh-
ing, Doctor Babe Ruth, Helen Wills Moody — Dirt
speedway opens at Atlanta — Students at fencing
school at Chiba, Japan, celebrate graduation day
by walloping one another.
KINOGRAMS NO. 5597. — Philadelphia world cham-
pions open season by defeating Yankees — U. S.
Fleet sends imaginary foe to bottom off Cuban
coast — Telling secrets about the women’s hats —
II Duce’s mountain troops hold maneuvers amid
lofty peaks — Monte Carlo sees gamble with death
in races.
PARAMOUNT NEWS NO. 75. — Joyous thousands in
Tokyo parade to celebrate rebuilding of cities de-
stroyed by earthquake of 1923 — North Sea fleets
bring in record haul as herring season opens in
Norway — Passion Players in action at new theatre
in Oberammergau, Germany — Hundreds of firemen
battle $500,000 fire — German armada sails for war
games.
UNIVERSAL NEWSPAPER NEWSREEL NO. 30.
— J. P. Morgan’s $2,500,000 yacht is launched—
Mussolini rewards “war eagles” at air army’s
seventh birthday — Uses speedboat to catapult glider
in fast trial flight — Belgian rulers see desert won-
ders as guests of King Fuad — 310 pairs of twins
try for prizes.
UNIVERSAL NEWSPAPER NEWSREEL NO. 31.
: — Hoover hurls first ball in Washington season —
Use speeding plane for bridge party in first mid-
air game. — Pilgrims crawl on knees to worship at
shrine on mountain in Brazil — Leaping autos rival
acrobats in stunt thrills — Harold Vanderbilt
launches yacht.
MGM INTERNATIONAL NEWSREEL NO. 71.
— New York beats Yale in revival of Old British
rugby — Big cruiser joins navy as London parley
ends — Abyssinians mourn death of empress, Sheba’s
descendant — Amazing new railroad opens in Cali-
fornia— Joyous Spain greets bullfighting season.
MGM INTERNATIONAL NEWSREEL NO. 72.
— India seethes again in quest of liberty — Speeding
autos race again amid scenic marvels of France’s
Riviera-Record mast of 168 feet is set on Enter-
prise, Lipton cup defender — Quaint Dutch islanders
get ready for tourist rush — Battleships thunder
message of seapower at spring practice.
PATHE NEWS NO. 33. — Launch J. Pierpont Mor-
gan’s $2,500,000 pleasure yacht — Crack fliers parade
in Rome for Mussolini — Monkeys play poker in
San Diego — Thirty pieces of fire apparatus battle
million dollar lumber blaze on Manhattan — Couple
with their pastor don helmets for undersea wed-
ding.
PATHE SOUND NEWS NO. 33. — Capt. Hawks fin-
ishes trip across U. S. in plane-towed glider —
Women baseball champions go into training— -Grand
National Steeplechase at Aintree, England, is pre-
sented to the Queen's taste with the King’s Eng-
lish— Happy pair takes unique matrimonial plunge
in undersea nuptials.
PATHE SOUND NEWS NO. 34.— J. Pierpont Mor-
gan sees his $2,500,000 yacht slide into the Kenne-
bec—Ruth Hanna McCormick wins the Republican
nomination for United States senator — University
of Wisconsin rowing crew rides the waves — Five-
year-old girl plays Beethoven — Kaye Don makes
final try for world’s auto speed mark (in color).
180 Days for Aesop Fable
Loew’s circuit has signed “Dixie Days,’’
latest Pathe Aesop Sound Fable, for 180 days
in New York and Brooklyn, breaking the
record of 158 days of “Good Old School
Days” which premiered at the Globe for twc
weeks and then went into the State.
First to go into action are the New York
Evening World, with 300 wagons posted, and
the Chicago Daily New-s with 200 wagons
similarly decorated. The wagons travel all
over the respective cities from the news-
papers’ main offices to railroad terminals,
newsstands and ferries, so that millions see
the posters daily. Other newspapers will open
their campaign soon.
Two More Papers Join
The Detroit Free Press and the Nevada
Slate Journal at Reno have just aligned them-
selves with Universal, making twelve news-
papers to enter within two weeks.
In conjunction with the poster campaign the
newspapers are planning to increase their
advertising and publicity on the newsreel.
This advertising not only carries facts about
the newsreel, but lists the theatres running the
reel, so that every theatre using the film profits
directly.
Universal reports that newsreel contracts
are increasing daily since McNamee signed as
the Talking Reporter and that the business is
growing by leaps and bounds.
Survey Shows Results
Bob Brose, managing director of the State
theatre in Minneapolis, after a survey of the
150 theatres in the Northwest that use the
newsreel, reported :
“I have found that Graham McNamee has
already established a unique money making
record in the different theatres through his
ability to project his personality and “smiling
voice” over the air to the many thousands of
Publix Theatres patrons.
“Advices from the different managers show
that thousands of letters throughout the
country come to them from their patrons
telling the writer’s pleasure in hearing Mr.
McNamee’s story of the news of the day in
conjunction with the showing of the picture.
These letters show that many fans are se-
lecting their place of amusement for the
evening because Graham McNamee will be
heard there.”
12 Musical Cartoons
To Be Based on Hits
In Warner Pictures
Twelve musical cartoons to be produced by
Vitaphone Varieties will be based upon War-
ner Brothers musical pictures. They will be
called Looney Tunes.
First is “Sinkin’ in the Bathtub,” just com-
pleted and based upon Winnie Lightner’s hit
in “Show of Shows.” The chief characters,
Boscoe and his Sweetie Honey, will appear
in this and the others of the series. Second is
“Congo Daze,” the theme song being one from
a First National picture, and the picture is a
jungle reel of wild animals.
Leon Schlesinger is making the series, the
cartoons being by Hugh Harman and Rudolph
Ising, with musical score by Frank Marsales
and animation by Isadore Freleng.
Byrd Film Gift to American Geographic
NEW YORK. — Announcement that the first print
of Paramount’s “With Byrd at the South Pole”
would be a gift to the American Geographical Society
was made at the dinner tendered the Paramount
cameramen, Willard VanderVeer and Joseph T.
Rucker, who accompanied him.
This is how the New York Evening World broadcast the hookup until Universal Newsreel
on Graham McNamee, Talking Reporter. The announcement appeared on hundreds of
trucks.
46 EXHIBITORS HERALD -WORLD April 26, 1930
w
MUSIC AND TALENT
B-K Expands Service to Organists
Department to
Supply Solos to
Midwest Houses
Jimmy Savage and Harry Robin-
son Will Be in Charge
Of Service
By W. S. RUSSELL
Things are beginning to appear on
the up an’ up for the organists.
This rejuvenated condition is not un-
expected. At the time, some months
ago, when optimism was at low ebb
this department foresaw a brighter fu-
ture for flesh-and-blood entertainment.
It didn’t seem logical then that the
public would forego this type of enter-
tainment despite the success, finan-
cially and artistically, of the talking
picture.
The most clear-cut evidence of this
new life in the realm of the organists
is the policy which will operate
through the Publix-Balaban & Katz
circuit in the Middle West.
Department Expanded
Not only are additional organists being em-
ployed, but a department to supply solo tips
and gags to organists has been expanded
under the supervision of Jimmie Savage and
Harry Robinson to serve affiliated theatres
in Detroit, Indianapolis, Iowa and of the Great
States circuit.
This service will originate at the Chicago
headquarters of B & K.
Theatres Added
Already 12 theatres in Detroit are receiving
this service. Also, additional organists have
been employed for the Detroit houses.
Among those receiving the solo-gag service
in Detroit are Doris Gutow,. Romona ; Don
Miller, Grand Riviera ; Arsene Seigle, Fisher,
and Arthur Gutow, Paramount.
While the extent of this expansion plan is
not indicated, it seems reasonable to surmise
that it is a step in the direction toward return
of the organist to the console in theatres of
the country.
Bob Schafer
Bob Schafer, the well known, affable and well
liked manager of the Sherman Clay Music
Publishers’ Chicago office, is a man of ver-
satile accomplishments, both as an artist and
as a business man. Music, it would seem, is
both his vocation and his avocation, with
singing over the radio (not in the bathtub) as
his real recreation. Bob made a name for
himself in the early days of radio, when he
was a shining light among the mike enter-
tainers. The popularity he won then has never
waned. If you want to meet a real fellow
drop in on Bob some rainy day and if the
atmosphere isn’t brighter when you leave then
this writer is cuckoo.
Jack Meyer
SOLO ORGANIST
At the
FOX -CARLTON THEATRE
Brooklyn, N. Y.
FEATURING ORIGINAL
COMMUNITY SINGING NOVELTIES
STAGE SHOWS
New Y ork Paramount
Week Ending April 17
This week sees Paul Ash leading the Paramount
Orchestra in the pit, in a medley of "Radio Hits.”
The numbers are: “I’m Following You,” “Should
I?” and “Sing, You Sinners.” Mike Durso, trom-
bonist, and Vic Insirello, cornetist, are given the
chance of proving their ability on their own in-
struments. The audience appeared to like Ash being
closer to them and offered him and his boys a very
fine reception.
The Harry Gourfain production, “Smart Smarties,"
which features Borrah Minevitch and His Harmonica
Band, opens to a school-room set in which Rose
Kessner plays the part of a wise-cracking, cigarette
smoking and altogether modern school teacher.
McGarry and Dawn, a young fellow and girl, open
the program with a snappy tap routine and are
followed by Laura Lane and Artie Kluth, who
please with a 6ong of picture stars.
McGarry and Dawn next offer another of their
well done tap routines and close with a good eccentric
“drunk” dance, for which they were very well re-
ceived. Margie Green follows with a difficult rou-
tine of acrobatic dancing and is given a very fine
reception. Rose Kessner announces her “daily
dozen” and demonstrates with a well done high-kick
routine.
Borrah Minevitch then leads his orchestra in a
medley of operatic and popular numbers, injecting
loads of comedy that has the house uproarious.
Minevitch has two of the most expressive hands
of any leader in the business. His act stops the
show and is forced to encore with many more num-
bers. This is a very cute show and chuck full of
entertainment value.
Cincinnati E. F, Albee
Week Ending April 18
The bill at the Albee this week, taken as a whole,
cannot be said to be up to the usual high standard
which has prevailed for the past several weeks. It
suffers considerably by comparison to the previous
extraordinary programs.
Lester Lane, Ethel Osborne and Louis Chicco,
with Dolly Chicco assisting, open the show with “A
Classical Diversion,” a singing, dancing and in-
strumental offering. The act gets over to fair re-
turns, any shortcomings in the vocal and hoofing
turns being redeemed by a harp and piano number
offered by the two Chiccos.
Frederick Sylvester and His Nephews, claiming
to be a recent European importation by R K O, hold
down the deuce spot. The “Nephew” end of the
act consists of three midgets who open with some
highly acceptable song and dance numbers, followed
by an acrobatic routine. Sylvester, who is the
understander, tosses his tiny assistants about with
exceptional ease and grace. Applause and laughs
were the rule rather than the exception. Heavy
applause at the finish brought an encore.
Viola Dana, of screen fame, follows in a playlet,
“The Inkwell,” written by Anita Loos, in which
she is supported by Edward Arnold and Teddy Ster-
ling. Miss Dana cavorts about the stage in her
usual style, and her popularity pulls the act through
to fairly good response. Her material is quite a
bit below par, and it is questionable whether anyone
with a lesser name could get away with it at all.
Sylvia Clark, on next to closing, gallops away
with the applause honors. This dynamic, little
( Continued on page 48, column 2)
EXHIBITORS HERALD-WORLD
47
April 26, 1930
Hollywood
Tunes
(Special to the Herald- World)
HOLLYWOOD, April 22. — How much do
you value your sense of hearing? Harry Tier-
ney, R K O composer, had his insured for
$100,000.
“Hearing is a vital asset and no composer
except Beethoven was able to create music
without it, and I’m no Beethoven,” he
'contends.
* * *
Freeman F. Gosden and Charles J. Correl
are known to thousands as “Amos n’ Andy,”
respectively. Nine months ago these boys were
i on the radio at $100 per week. They have just
signed to make a film for R K O which will
I net them $1,000,000!
* * *
Fatty Arbuckle was toastmaster at a dinner
given to Paul Sloane, R K O director, who
was presented with a $20 gold piece containing
a Swiss movement watch. The donors were
Robert Woolsey and Bert Wheeler who had
the Government Treasury Department permis-
sion to deface the coin and install the watch.
Just a token of appreciation.
jR 5R *
Bebe Daniels is happy, she should be, owner
of a shiny new Rolls Royce this week.
* * *
Billy Kernell, lyric writer, signed for a new
long term this week at Fox. Kernell’s “A
Pair of Blue Eyes” in “Song O’ My Heart”
is getting a lot of attention as a hit number.
*• * *
Lee Zahler goes to Universal as musical
director for the Sidney-Murray series being
produced by Nat Ross. Zahler’s experience
dates back to the days of silent celluloid and
set musicians.
* * *
Abe Lyman moves to M G M after a long
engagement at the Chinese here. He plays
“Meet Madame,” “Madame Satan Waltz” and
a number written by Elsie Janis and Jack King
called “Lowdown” in M G M’s “Madame
Satan.”
* * *
The “Ingagi Shuffle” is reported as a new
dance craze here. Its hard to imagine the
movement. “Ingagi” is just another term for
Gorilla.
* iR *
_ “Dancing With Tears in My Eyes” is the
title of a song written by A1 Dubin and Joe
Burke for Warners.
* * *
Lew Pollock, father of the theme song is
here to work for Warners. Pollock is the
writer of “Charmaine” and “Diane” from the
Fox films “What Price Glory” and “Seventh
Heaven.”
>R :R
George Gershwin and Mable Wayne invited
many of the local music makers to the world
premiere of “The King of Jazz.” The film
opened “cold” here for its world premiere.
MADAME OCTAVE.
Witmark Celebrates
45th Anniversary
M. Witmark & Sons, music publishers for Warner
Bros., rounded out forty-five years of activity in the
music field last week. The first song published by
Witmarks was, “I’ll Answer That Question Tomor-
row,” written by Isidore Witmark, president of the
firm, for Mile. Rennee, popular star of the early
nineties, who became the wife of William A. Brady,
and the mother of Alice Brady. Witmarks’ first
phenomenally successful song was “The Picture
Turned Toward the Wall,” a ballad that wrung the
heart-strings of a sentimental public, and filled the
coffers of an astute publishing firm.
Geis Tells ’Em About
Winnie Lightner in
Own Poem
A cleverly devised poem, in which the let-
ters of Winnie Lightner’s name can and have
been used to further the interest in Miss
Lightner and her latest Warners Brother pic-
ture, “Hold Everything,” has been written by
Hy C. Geis, the chief organist of the Warner
Brothers circuit of theatres. The poem can
be used in many ways — as a placard in the
lobby, as an organ solo, or as a contest in the
local newspapers.
Geis is the featured organist at the Warner-
Stanley theatre, Jersey City, N. J.
The poem follows:
To WINNIE LIGHTNER and “HOLD
EVERYTHING”
By Hy C. Geis
““■W— Is for Wild, and wild she is;
How that girl sings songs, is nobody's biz.
— I— Is for Indian; how that girl can whoop;
Make funny faces, and boop-oop-a-doop.
“-N— Is for Nymph, with form divine;
She sings in the bath-tub, but without the wine.
— “N— Is for Necking; this dame knows her stuff;
When she starts to gold-dig, don't give her the
bluff.
— I —Is for Idol; of Screen-land fame;
There'll never be another, quite the same.
— E Is for Eyes, that love to roam;
Hers are the reason, why men leave home.
— L— -Is for Light, of a shining Star;
They come to see her, from near and far.
— I —Is for “It” Personality rare;
She'd make a. Minister sing “What Do I Care.”
—G— Is* for Gags, with plenty in store;
When 6he starts to pull ’em, you'll howl for
more.
—II Is for Heart, so cheerful and kind;
A cure for your blues in her you’ll find.
— T— Is for Talk, that spreads her fame.
Wherever you go, you’ll hear her name.
— N Is for Novelty, “Hold Everything” is a treat;
With acting and singing she turns on the heat.
— E— ds for “Everything” rolled into one—
“Hold Everything” is a barrel of fun.
— R— Is for Roars, until your sides split;
See “Hold Everything.” It sure is a “Hit.”
THE USHERETTE
She’s clad to represent the show—
Perhaps, as cowboy, she will go
In chaps and wide ten-gallon hat—
I quite admire the girl for that.
▲
Sometimes to Scottish kilts 6he turns;
As Spanish don, her pay she earns;
And now with lei and grassy skirts
As hula-maid she coyly flirts.
▲
Or when the pirate’s horrid band
Disturbs the sea and spoils the land,
A black cocked-hat with skull-decked crown
She wears with cutlass hanging down.
▲
In bandit films her part she claims
And wears a mask like Jesse James.
Whatever on the screen is shown
She capably claims as her own.
Whate’er her guise, she always smiles
As she escorts you down the aisles.
For her you never have to fret—
The MOVING PICTURE USHERETTE. —
THEME SONGS
"Puttin’ on the Ritz” and “With You,” the two
latest song hits written by Irving Berlin, head the
list of best sellers, according to the Irving Berlin
Publishing Company. These two songs are featured
in “Puttin’ on the Ritz,” in which Harry Richman,
Joan Bennett, James Gleason and Lilyan Tashman
appear.
. e *
“There’s Danger in Your Eyes, Cherie” and “Sing-
ing a Vagabond Song,” also from “Puttin’ on the
Ritz,” are among the first ten best sellers on the
list of Santley Brothers, publishers of these two songs.
* * *
Gloria Swanson will sing “To the One I Love,"
“Love Is Like a Song” and “Say Oui, Cherie” dur-
ing the course of “What a Widow !,’’ the all-talking
and singing film on which she is now engaged.
Vincent Youmans, composer of “Hallelujah,” “Tea
for Two” and other hits, has completed these three
melodies for the star whose “Love, Thy Magic Spell
Is Everywhere,” became a national hit after “The
Trespasser” had had its first showings in key cities.
The lyrics are by George Waggner and J. Russell
Robinson. The orchestrations are now being pre-
pared, and Mr. Youman’s own publishing house
will bring out the songs.
RUSSELL
SAYS
Things will happen so read some of them in this
column this week. . . . Looks like Balaban and
Katz are bound that they will operate all the thea-
tres in Chicago, I see where they are adding the
Belmont theatre to their chain. . . . You no doubt
have read the lead story of this section telling of
Balaban and Katz adding their organ solo service
to the Great States, Kunsky circuits as well as
Indianapolis and Iowa. Looks a great deal better for
organists than a year ago. . . . John and Mary
Jennings and entire new show have been added to
the College Inn in the last week. The Jennings
are well known around Chicago having played and
danced for long engagements at other cafes. . . .
Ethel Waters made a personal appearance at the
Regal theatre last week. . . . Doris Gutow is now
solo organist at the Romona theatre in Detroit.
Don Miller is at the Grand Riviera and Arsene
Seigle is introducing community singing at the
Fisher. Arthur Gutow is at the State theatre re-
cently renamed the Paramount also in Detroit. . . .
Carme Romano well known as the Realtor to the
profession is well satisfied in his new office on the
ninth floor of the Woods theatre building. He has
inaugurated a new plan for saving your money, drop
around and see him. . . . Herman Starr, executive
of Warner Brothers, was in town last week to hold
a meeting at the Blackstone hotel. All of Warner’s
music managers were there, Parrish, Talbert, Mellin,
Perry, Stool, Mannc, Fink and the rest of the boys.
. . . Harry Fink, manager of Harms, told me of a
new song that we’ll all be hearing a lot of in a
few weeks. While there I met Red Leinen, manager
of Danceland, who was in town looking for Name
Bands to play dates at the ballroom. . . . E. S.
Hartman, attorney for the Music Publishers asso-
ciation, and McFarlane made a raid on the dis-
tributors of the bootleg music sheets around Chicago.
The case against the distributors is now in federal
court. . . . The many friends of Jack Lavin among
those in the trade, performers, orchestra leaders,
organists, and others associated with music business,
will be glad to learn that he has been placed by Pat
Flaherty, general manager of the new Red Star
Music Company, Inc., in charge of the elaborate,
spacious and excellently appointed Chicago offices of
this organization, in the Woods Theatre building.
Jack has made a huge success of his handling the
catalog of Villa Moret, Inc., in Chicago for the past
six years. The new offices when completed, will be
the largest music publishing office in Chicago. Mr.
Lavin will be capably assisted by the well known
and well liked Martha Young (Lavin) who, prior to
affiliating with Villa Moret, Inc., as assistant to
Jack, worked with Grant Ege of the J. W. Jenkins
Company, Kansas City. Sydney Lachman remains
as assistant in the Chicago offices and will handle
the sales as heretofore. . . . Fred Keating, the smil-
ing and soft-voiced magician who lately starred in
John Murray Anderson’s “Almanac,” is making his
debut in a motion picture theatre on the stage of
the Capitol theatre. New York, this week, as Master
of Ceremonies, in the new revue, “Varieties,” which
has been devised and staged by Chester Hale, under
the personal supervision of Louis K. Sidney. . . .
Happy Phil Lampkin, one of the leading trumpet
players in the country, and his band of ten pieces
known as Portland Paramounteers were booked in the
Portland Paramount for an indefinite engagement.
During the opening week, also, Boris Morros, musical
director of all Publix theatres was here in person
and installed the band and supervised the musical
offerings. This marks a distinct change in the
house programs, as Paramount has been without a
stage band for the past year. It also marked the
fourth week of the Pageant of Progress month at
Paramount. . . . Jimmy Carins, Chicago manager of
Santly Brothers, is making a trip to St. Louis and
Kansas City this week and left the capable Johnny
Fouche in charge. ... Of course, Jack Goodwin
does the honors also. . . . Sid Berman gave me this
bit of news. A1 Dodson, western sales manager for
Irving Berlin, working out of Chicago, has moved
to St. Louis. He will make his home and head-
quarters there and will continue in the same capacity.
48
EXHIBITORS HERALD-WORLD
April 26, 1930
Before the Mike
STAGE SHOWS
( Continued from page 46, column 3)
It has been rumored that the new Cord car recently
purchased by Jules Herbeveaux, popular orches-
tra leader of KYW, had been stolen from in
front of his home. This may account for
his broadcasting the last few days
of Sullivan’s “The Lost Chord.”
* * *
No matter how important the broadcast, the doors to
the CBS and NBC studios from which it goes on
the air, can never be locked. This is not a
superstition, but a fire regulation — Two of
three masters of song and nonsense. Gene
and Glenn, have set up headquarters in
Cleveland — A star by virtue of her own
ability. Georgette Cohan, daughter of
the great George M. Cohan, made
her radio debut with the Columbia
system recently.
* * *
J. Oliver Riehl, music supervisor, claims the world’s
record for the number of actual opera broadcasts
— Dusty Roads, who is featured over WIBO from
the Terrace Garden, will disband his orchestra,
as he has signed a contract with his old boss,
Ted Fiorito, who sails for England April
20th.- — Jimmy Green and his Cocoa-
nut Grove orchestra are a big hit over
station WENR — -Leon Bloom, for-
merly musical director of the
United Artists theatre, is con-
sidered one of the greatest vio-
linists radio ha6 ever known.
His delightful music can
be heard over WBBM.
* * *
Camels cigaret company has subscribed for time on
the air. This places three important brands of
cigarettes. Lucky Strike, Old Gold and Camels,
in radio advertising composition — Leo Reisman,
Central Park Casino orchestra, has been en-
gaged by the Knox Hats, commercial hour,
for fifty-two weeks — Jean Goldkette’s
orchestra, headed by Victor Young, re-
places Fiorito on the Maytag pro-
gram. Vic is a musician of note
and very capable of handling this
program with great success —
Ted Pearson, announcer, is
considered one of the
handsomest men in
Chicago.
# * *
A thirty-five piece symphonic orchestra, under the
direction of Adolphe Dumonte, well known conduc-
tor, will form the background for radio’s most
unusual musical innovation when the Sign of
the Shell is heard for the first time, Monday,
April 28th, 9:30 to 10 P. M.f Central Day-
light Saving Time, from the Chicago
NBC studios. Sen Kaney, veteran an-
nouncer, will officiate at the “mike.”
Fred Waldner and a well-known
male quartet will assist the or-
chestra in their first Shell pro-
gram, which will consist of
a happy mixture of both
classical and popular
music.
❖ # #
Tom, Dick and Harry, radio’s most popular trio,
heard over numerous chains from Chicago, may
soon leave for other parts — Charley Straight and
his Coliege Inn orchestra can now be heard over
WBBM — Dad Pickard and Family, famous hill-
billy artists, are really one family — Tom Breen,
Jr., announcer, holds a commercial pilot’s
license — Whenever Larry Larsen, organist,
heard from WGN, has a night off, he makes
it his business to visit the other studios — •
National Broadcasting Chain of Chicago
now boasts of some of the best orchestras
in town — Coon-Sanders, Wayne King,
Danny Russo, Lloyd Huntley, Harry
Kogen, Josef Koestner, Adolphe Du-
mont and Jean Goldkette (Vic
Young).
Bobby Mellin
black haired miss simply stopped the show with her
characterizations. Her offering, “She’s 100 Per Cent
Talkie,” permits her to display her distinctly in-
dividual style. Her best number by far is “What
Happened in the 18th Chapter.” The audience does
not seem to get enough of this one. Miss Clark
is assisted by Bobby Kuhn, who directs the orchestra
in the pit in addition to offering a single song in
which he is aided by the comedienne. Prolonged ap-
plause at the finish brought Miss Clark back for a
curtain speech, in which she graciously begged off.
Charles Bennington and His New York Newsboys’
Harmonica Band, numbering ten persons, have the
featured position. Gershwin’s “Rhapsody in Blue”
and “My Man,” played on the “mouth organs,”
are particularly good. Songs and dances also are
offered. The big specialty of the act is the “Peter
Stuyvesant Peg Leg” number from the musical
comedy “Dearest Enemy,” put over by Bennington,
who has only one leg. He originated this specialty
in the musical show mentioned. Bennington is as
good a hoofer with one leg as many others with
both pedal extremities.
Screen attraction is “The Other Tomorrow,” fea-
turing Billie Dove, supported by Grant Withers and
Kenneth Thompson. It is an Octavus Roy Cohen
story of the South.
San Francisco Fox
Week Ending April 17
Patrons of the Fox this week are getting some
high class entertainment, with enough variety to
suit everybody. Eddie Peabody gets the billing, and
is there with his old-time stuff, but lacks a lot of
being the whole show.
Walt Roesner conducts the grand concert orchestra
in an arrangement of Irving Berlin compositions,
which he terms “Americana,” and which boosts
Berlin’s work a notch or two higher in popular esti-
mation, judging from the applause. It ends in a
great burst of drumming, which characterizes so
many of the Roesner musical arrangements.
The stage offering is Fanchon and Marco’s “Coral
Idea ” with a South Sea setting and coral tints pre-
dominating in decorations and costumes. The cur-
tain goes up on the orchestra on the stage and a
group of singers in a frame high above it.
The Sunkist Girls do a classical dance and Petite
Marie, a contortionist of rare ability, ties herself
in knots and does some remarkable somersault work
without contact. As a finish to her artistic turn
she is whirled up into the flies hanging by her
teeth.
A nut, who calls himself Cy Wells, offers some
good gags, tells some funny stories, does some crystal
reading and dances. His offering as the “Spirit
of St. Vitus” is well received.
Frank Duo, double-voiced singer, is heard in two
songs which demonstrate his unusual vocal accom-
plishments to advantage, and the Sunkist Girls dance
again, after stepping from behind attractive picture
frames.
Walt Roesner presents Eddie Peabody, the musical
dynamite lad, who first plays the banjoline and then
the regulation banjo, offering “Rio Rita,” singing
part of the song, followed by “I’m a Dreamer,”
from “Sunnyside Up” and “When It’s Springtime
in the Rockies.”
The Royal Samoans are introduced in song
by a beachcomber and display their splendid phy-
siques to advantage in native dances and a rapid-
fire drill with machetes. The one girl in the com-
pany, a striking beauty, demonstrates how the hula
can be danced.
The Sunkist Girls, in grotesque South Seas cos-
tumes, do a dance equally grotesque and the act
comes to a close with Petite Marie coming down
from the flies hanging by her teeth, a performance
that really seems artistic when done by her.
New York Capitol
Week Ending April 19
An overture, conducted by Yasha Bunchuk, of the
songs in “Sons o’ Guns,” which Benny Davis was
the co-writer of, opened the program at this house.
The stage-show, featuring Benny Davis, well known
song- writer, is called “Broadway Stars of the Fu-
ture,” and taking the show as a whole there is
little doubt but that many of these youngsters in
this show are future Broadway stars. This unit
is a fast-stepping one and one of the best that
have appeared at this house.
Opening to a well arranged cafe setting, in which
the entire company are seated, Benny Davis opens
the show by singing his latest hit number, “Why?”
and then pleasingly introduces each of the “future”
stars. Thelma White, first of the acts, offers a
snappy jazz dance routine and is followed by the
California Crooners, three harmony singers, who
please with “Chant of the Jungle.”
Bemis and Brown stop the show with their col-
legiate dancing and earn an encore of a fast tap
routine. May Joyce, a beautiful blonde girl, intro-
duced as a young lady with a voice with a tear,
sweetly sings and plays a mandolin. Albert Roth
offers a fast and difficult Russian dance routine
that gains him a good reception, and is followed by
little Jackie Heller, a left-handed “uke” player, who
pleasingly sings “Singing a Vagabond Song” and
encores by singing “With You” through a mega-
phone nearly as large as himself. Bemis and Brown
next do their original bowery-collegiate dance, and
stop the show with it. They were forced to encore
the entire dance.
Yasha Bunchuk, who has heretofore confined his
appearance to leading the pit orchestra, next leads
the stage band in a rendition of one of Benny Davis’
latest numbers, “Falling in Love With You,” which
Davis sings. Benny next introduces Mrs. Davis, who
pleasingly sings and dances, incidently nearly stop-
ping the show with her dance routine.
Addie Seaman follows with a well done twirling,
high-kicking and eccentric dance routine. The
finale of this fir^e show was Davis’ singing bits
from many of the hit songs which he was the com-
poser of.
Jersey City Stanley
Week Ending April 18
The Boris Petroff production unit, “Top o’ the
World,” featuring Jersey City’s most popular m. c.,
Benny Ross, is the main attraction this week. This
rather mediocre show is only saved by the comedy
Bert Gordon injects and the fine singing of Benny
Ross.
Opening to an unnecessary introduction of Ross
by two of the Fred Evans Girls, Ross then intro-
duces Vera Kingston, a young lady with a pleasing
singing voice, but a screechy speaking voice. Miss
Kingston, standing on a huge arch and surrounded
by the ensemble, pleasingly sings the introductory
song. At the finish, Bert Gordon, her partner,
enters. He is dressed in a mixture of boy scout
and cowboy costume and gets many laughs with his
gags and funny facial expressions.
Ross next introduces Rlay Teal (who was formerly
m. c. at the Olympia, New Haven), who offers a
good sax. solo of “Some One of These Days” and
follows with a very well done slow motion dance a
la Joe Frisco and a “hot” chorus on the same num-
ber on a clarinet, which looks like a cane. Ray
received a good reception. Gordon then leads the
stage band in a pleasingly played number as Miss
Kingston sings.
Bernardo DePace, making a spectacular entrance
on a large moon, offers classical and jazz selections
on his mandolin to a good reception. Five young
and beautifully formed German girls follow with
difficult rizzly juggling, tumbling and acrobatic
routines which show up many men troupes. They
are the Fred Ehtor Girls, and the reception accorded
them show this audience’s appreciation. Ross fol-
lows with his specialty of beautiful singing. This
week Ross sings, “Cottage for Sale,” and as usual,
earns an encore, in which Hy. C. Geis, the house
organist assists. This show closes with a sensational
scene of a huge world on which Miss Kington and
the ensemble pose and sing.
Dallas Majestic
Week Ending April 17
The bill at the Dallas Majestic this week is un-
usually good as a strong picture is reenforced with
a good vaudeville bill. The picture “Such Men Are
Dangerous,” with Warner Baxter, is all that a
good picture should be and was well received.
Maxine & Bobby 6tart the vaudeville bill and to
say the least the dog in the act is most remarkable.
The act is well balanced as plenty of comedy is
injected which prevents the good dog tricks from
becoming commonplace. The offering was well re-
ceived and was good wholesome entertainment
throughout.
Rose Perfect pleased the music lovers with several
scenic classics which were well rendered and also
sang a number of popular songs in a most pleasing
manner. Miss Perfect has a nice voice and a
( Continued on next Page, column 1)
EXHIBITORS HERALD-WORLD
49
April 26, 1930
pleasing personality and put her act over in nice
style. Miss Perfect received a good applause for
her efforts.
McKay & Ardine presented a comedy song and
dance act which eeemed to have a bit too much gab
which failed to register. Their present act lacks
much of the sure fire pep of the old act and the
greater part of this is due to the poor material
used. However, the act was fairly well received by
the patrons.
Don Santos and Band. Don Santo is the lad who
has "IT” when it comes to handling a unit and he
keeps this one moving in a snappy breezy manner.
There is enough entertainment and diversification in
this one offering to comprise a complete stage show
although Don could cut out a bit of his gab the
audience seemed to respond to all of it and evidently
enjoyed his various nonsensicalities. As a director
and dancer he is unsurpassed. He is a great worker
and his comical imitations certainly go over with
a bang. Xexie Butler offers several blues numbers
which were especially well done and warranted
encores. The “Shine on Silvery Moon” number by
Miss Butler was especially pleasing and reached the
older generation. Others in the unit are a boy har-
monica player who is well received and a girl acro-
bat who is very good. The offerings of the seven
piece band hit the right spot and special mention
is to be made of the banjo and guitar player as his
work was highly commendable. The entire act is Al.
Oklahoma City Orpheum
Week Ending April 18
The Columns’ Idea was Fanchon and Marco’s
glorious offering of Grecian beauty and rhythm and
featuring Rome and Gaut with Maxine Evelyn, Billy
Rolls, Dorothy Henley and the 16 Sunkist Beauties.
The Columns’ Idea presented their remarkable study
of living sculpture — a fantasy of rhythm and music
— with Athenian maidens in moonlight temples, and
the offering was very pleasing and took with the
big audiences daily. On the screen was “The Melody
Man’’ and Fox Weekly.
The “R K O Big Time Vaudeville” was a clever,
1 dashing variety program of “big time” entertain-
ment— fun, beauty, music, laughs — everything. Eddie
Pardo’s offering of songs and steps was a veneer
of fun, and Eddie was some comedian.
Marc Nathal as “the man monkey” was some
I monkey, and hard to distinguish from the real
thing.
Everett Saunderson is Oklahoma’s gift to vaude-
ville, and he did his Oklahoma stunts in a very
entertaining way.
Franklyn D’Amore with Jack Lane in “A Vaude-
Iville Surprise” was a real surprise and pleased ’em
mightily. The screen offering was Fox Weekly and
“The Swellhead,” was James Gleason.
St. Louis Fox
Week Ending April 17
The stage offering of the week was the Fanchon
and Marco revue “Manila Bound” which the tough-
est critic in town admitted was a good show and it
was. Bert Frohman was the master of ceremonies
and featured in the cast were Lydia Roberti, Harry
and Frank Seamon, Romero Family, Stella Royal,
Samuel Pedrazza and the Sunkist Beauties.
Philadelphia Mastbaum
Week Ending April 18
“Puttin’ on the Dog,” the stage show at the
Mastbaum this week, with Sammy Cohen in person
and Bobby Baldwin acting as guest master of cere-
monies, was particularly entertaining to the school
children enjoying the Easter holidays as well as to
grown ups.
Gershwin’s “Rhapsody in Blue” proved so popular
last week that it was repeated by the Mastbaum
Symphony Orchestra conducted by Vito La Monaca,
with blue back drops and the piano draped in blue
and silver. The piano solo by Edmond Vichnin was
characterized by volume rather than by dynamic
shading or tonal beauty but was heartily applauded.
Stanley Templeton at the organ gave a beautiful
interpretation of “The Rosary,” at the conclusion
of which the curtains parted showing a dimly-
lighted road with an illuminated cross in the dis-
tance.
The Fred Evans Girls in pink danced gaily about
the stage as Jud Brady’s collies decorated with big
pink bows wove in and out as the girls stepped over
them. Then the dogs obediently sat on their
haunches while the girls sang, after which the girls
started jumping rope with the collies jumping with
them and enjoying the fun immensely.
A burlesque of the previous act followed with four
grotesque looking spinsters wearing dresses of the
vintage of 1880 and four awkward mongrels who
furnished a lot of comedy as they tried to play with
each other and continually tripped their mistresses
in their leashes. This act brought shouts of laughter
from young and old.
George Ali, well known animal impersonator, fol-
lowed with a representation of a bulldog who did
all the stunts that a showman would like to exhibit
in a real dog. The scene where the dog tried to
smoke, his alert surprise and interest in the smoke
pouring from his mouth and his subsequent illness
was a “doggone” clever bit. Sammy Cohen’s com-
edy in which he took the part of three characters
was given a good hand.
The Fred Evans Girls in black and silver costumes
with large ostrich plume fans danced as the band
played a dreamy waltz. Bobby Baldwin did some
fast stepping and sang a song or two and Doris
Roche sang and chatted with Verne Buck, ending
with a mock wedding.
But the act which was given the greatest applause
was Barbarina and Pal, a perfectly-trained diminutive
spaniel, who danced with her and as she walked
across the stage bending backwards on her hands,
kept his front paws on her forehead and followed
her across the stage on his hind legs. As the girl
barrel rolled slowly across the stage, the dog made
the circuit of her body and as she did hand springs
backwards he roly polyed round her body in the
most surprising manner.
In the finale the Fred Evans Girls in black velvet
were grouped on graduated steps against a black
back drop with the collies sitting gravely beside them.
St. Louis Ambassador
Week Ending April 17
Arthur Nealy, the reformed policeman, who
found hie tenor voice a more pleasing and effective
means of keeping the wolf away from the bungalow
than pounding a beat as a member of the Metro-
politan Police Department, was given a very en-
thusiastic home coming when he appeared in the
cast of "Tip Toppers Revue,” the stage attraction
offered by Ed Lowry, master of ceremonies for the
Ambassador.
Nealy ha6 always been a favorite with St. Louis
amusement lovers since he first attracted attention
in a Police Relief Show several years ago, and need-
less to say he didn't lose any of his friends with
his singing in "Tip Toppers Revue.” Other enter-
tainers in the cast were Helen Nafe, Norton and
Haley, Stanley Twins, Dorothy and Harry Dixon,
and the Ambassadorians and the Evans Beauties.
Stuart Barrie’s organ solo and Albert Roth’s
orchestral prelude rounded out an excellent music
program.
When the show opened there was on display six
of the Fred Evans Ensemble dressed in silk toppers
and short black and silver dresses and dancing on
six huge high hats. Suddenly from each hat ap-
pears a man in full dress and then follows some real
dancing. The Stanley Twins proved to be good
acrobatic persons and the type that gentlemen prefer.
The offering of Harry and Dorothy Dixon was a
Tia Juana Tango filled with much pep and went
over in grand style. Morton and Haley proved ex-
cellent conversationalists and topped off their humor
with a song “Just Off the Boat.” Helen Nafe
proved a charming strutter.
But from a local viewpoint the singing of Nealy
was very much It.
Shapiro-Bernstein Will
Publish Songs from
“Swing High,,
Shapiro-Bernstein and Company announces that
they have acquired the publishing rights to the three
principal songs of “Swing High,” Pathe’s new cir-
cus musical. The numbers are “There’s Happiness
Over the Hills” and “It Must Be Love” sung by
Fred Scott, and “Do You Think That I Could Grow
on You,” rendered by Little Billy, the famous midget.
Both the publishers and Pathe are putting a heavy
campaign behind these numbers, the “Swing High”
editions of which are already off the press. The
radio campaign starts this week with Frances White
featuring one of these numbers over the R K O hour.
Shapiro-Bernstein have published a number of Pathe
theme songs in the past including “Shady Lady”
from the picture of the same name ; “The World Is
Yours and Mine” from “Mother’s Boy,” “Love Found
Me” from “Oh, Yeah!” “Dearest One” from “Fancy
That” and “After You Say ‘I Love You’” from “So
This Is Marriage.”
Organ Solo Slides
Plug Pictures
Balaban & Katz are utilizing a new scheme
for publicizing forthcoming pictures. They
are making a direct tieup between the organ
solos and the pictures. It is done in this
manner: The title of a picture is used as a
shadow background for the lyrics of the theme
song. For instance, the song —
SWEEPING THE CLOUDS AWAY
The first slide of the four slide chorus has
asa shadow background the word, “From”
in large block letters. The second slide con-
tains the word “Paramount,” the third “On”
and the fourth “Parade.” Thus, the song and
the feature are given excellent plugs without
one obviously advertising the other.
Bob H. King Weds
Bob H. King, well known in theatrical circles of
Boston and New York, was married on March 29
to Miss Dolly Johnson, former tea-room hostess of
Miami, Fla., and graduate of Vashta College of
Georgia. King will be remembered as former New
York reporter for EXHIBITORS HERALD-WORLD,
having previously been assistant director of Jack
Linder’s Broadway drama, “The Squealer,” and
editor and publisher of New England Film News, a
moving picture trade journal of Boston.
Oh, for an Orange
Some folks are born with a silver spoon in their
mouths, others have cigars and face powders named
after them, but the latest is the Lou Breese Orange,
a product of a New Orleans bottling works. It is
said that the drink is as pleasing as the popular con-
ductor of the Saenger theatre.
Rose Hobart for “ Liliom ”
(Special to the Herald-World)
NEW YORK, April 22. — Rose Hobart has
been signed by Fox Films to take the leading
feminine role in the forthcoming production
“Liliom.” Among other things, she is an
accomplished harpist.
Wray Gets Long Term
(Special to the Herald-World)
NEW YORK, April 22. — John Wray, who
portrays the character of Himmelstoss in
Universal’s “All Quiet on the Western Front,”
has been signed by Universal to a long term
contract.
Long T erm for Sherman
(Special to the Herald-World)
NEW YORK, April 22.— Lowell Sherman,
who recently appeared in Radio Pictures’
“Ladies of Leisure,” has been signed to a
long term contract by that company.
UNIFORMS COSTUMES BROOKS
50
EXHIBITORS HERALD-WORLD
BEST SELLERS
Week Ending April 19th
No. i
“Stein Song” — (Carl Fischer).
No. 2
“Cottage for Sale” — (De Sylva, Brown
& Henderson).
“When It’s Springtime in the Rockies”
— (Villa Moret).
No. 3
“Should I” — (Robbins Music Corp).
No. 4
“Under a Texas Moon” — (Remick
Music Corp.).
No. 5
“Aren’t We All”—(De Sylva, Brown
& Henderson).
“I’m Following You” — (Irving Ber-
lin).
“Happy Days Are Here Again” —
, (Ager, Yellen & Bornstein).
“If I Had a Talking Picture” — (De
Sylva, Brown & Henderson).
“Blue Is the Night” — (Robbins Music
Corp.).
No. 6
“Hanging on a Garden Gate”— (Wit-
mark & Sons).
“Kiss Me with Your Eyes” — (Villa
Moret).
“Lazy Louisiana Moon” — (Donaldson,
Douglas & Gumble).
“ There’s Danger in Your Eyes” —
(Irving Berlin).
“One I Love Can’t Be Bothered” —
(Leo Feist).
“Strike Up the Band” — (Harms, Inc.).
“ Crying for the Carolines” — (Remick
Music Corp.).
“Sing You Sinners’’ — (Famous Music
Corp.).
“What Is This Thing Called Love” —
(Harms, Inc.).
“Sunnyside Up” — (De Sylva, Brown
& Henderson).
“Singing a Vagabond Song” — (Santly
Bros., Inc.).
* * *
“SONG OP THE DAWN”— (Ager, Yellen & Born-
stein)— Another of the big songs in the "King of
Jazz,” Paul Whiteman’s first picture. Words by
Jack Yellen, music by Milton Ager.
# * *
“FOR YOU” — (Handman, Kent & Goodman) — The
theme song of the Universal special, “Captain of
the Guard.” An excellent number that should sell.
Lyric by William F. Gugan, music by Heinz Roem-
held.
* * *
“WHEN THE LITTLE RED ROSES (Get the
Blues for You)” — (De Sylva, Brown & Henderson) —
An interpolated number in “Hold Everything,” the
musical comedy that has just been put in picture
form by Warners. Looks like a real good song.
Lyric by A1 Dubin, music by Joe Burke.
# * *
“ON A BLUE AND MOONLESS NIGHT”— (Irving
Berlin, Inc.) — This melody adapted from an old
classic should be a big dance tune. Already being
heard a lot. By Charles O’Flynn-Al Hoffman and
Will Osborne.
* * *
“MOON IS LOW” — (Robbins Music Corp.) — The
theme song of the Metro picture, "Montana Moon.”
These two writers have sure had more than their
share of the big theme songs and ought to make
some more money with this. Words by Arthur
Freed, music by Nacio Herb Brown.
ORGAN SOLOS
Egon Putz (New York Paramount), at the morn-
ing and supper shows, offers his selections of classi-
cal music, for which he has created a great follow-
ing. His solo, this week, is entitled “Carmen Fan-
tasy,” and was built on the famous arias of the
opera. The bits Mr. Putz featured were: “Flower
Song,” for which he used a vocal record of a man’s
voice, “Habanera” and “The Toreador Song,” for
which he also used a record. From the fine recep-
tion accorded Mr. Putz it was easily seen that the
audience appreciated his fine playing.
Katherine Kadcrly (Brooklyn, N. Y., Loew’s Met-
ropolitan) offered an organ specialty of community-
singing songs, which Miss Kaderly played very well
and the audience sang very well. The numbers
were “I’m Following You,” “I Love You So,”
“Singing in the Rain,” “Congratulations” and “The
Stein Song.” Miss Kaderly’s efforts always get the
good receptions they deserve.
Adolph Goebel (Loews Yonkers, N. Y.) presented
a “mock” radio broadcasting stunt that proved a
pleasing novelty to this audience. Mr. Goebel en-
titled his solo "Radio Impressions,” and opened it
with a well played rendition of "Rhapsody in Blue”
as a slide bearing the words “Station L-O-E-W” was
flashed on the screen. Goebel then, via mic, ex-
plained that the "Singing Society of Loew’s Yonkers”
would sing the next song. The audience got into
the spirit of the solo and loudly sang the following
songs: “Sunnyside Up,” “Danger in Your Eyes,
Cherie,” "You Belong to Me," “I Wonder What
Amos and Andy will do Tomorrow Night” and
“Should 1 7” At the finish of this pleasing solo
the audience offered Goebel a gratifying reception.
Bill Mceder (Richmond Hill, N. Y., Keith-Albee)
offered a wide and pleasing selection of songs in
his "Concert of Old and New Songs.” Meeder, in
his pleasingly 6hy and rather inimitable fashion,
explained about a wanderer and the songs he heard
in his travels. Opening with a verse apd chorus
of "Singing a Vagabond Song,” the wanderer
traveled to the South Seas while the audience sang
“Pagan Trove Song.” Then to the Bay of Naples,
where "Santa Lucia” was sung. Then along the
Rio Grande and "Under a Texas Moon.” A slide
with a message for the wanderer in song, “You
Will Come Back to Me,” but the wanderer answers
with "Singing the Vagabond Song.” The tremen-
dous reception accorded Meeder proved his popu-
larity.
Charles Williams (New York Loew’s State) offered
a timely solo in his "Spring Novelty” this week.
Opening with a chorus of “Happy Days are Here
Again” as a colored Workstel E-Fect 6lide of flow-
ers was shown on the screen, Williams then orally
via “mic,” announced a special version of “Button
Up Your Overcoat,” which he played as the audi-
ence sang. Next a cleverly worded announcement
introduced "Telling It to the Daisies.” His intro-
ductory announcement of "Big Man from the South”
was extremely well worded and had the audience
in an uproar of laughter, which did not subside until
Williams started this number, then everyone sang.
For an added attraction, Williams had a well known
and good voiced singer, Bonn Walker, sing the
next two numbers, through the “mic.” These num-
bers were “That’s When I Learned to Love You”
and "Garden of My Heart.” For the finis, every-
one joined in singing a chorus of "A Little Kiss
Each Morning.” Williams has made himself popu-
lar and well liked at this house, and each of his
efforte get tremendous receptions.
Art Thompson (Ritz, Clarksburg, W. Va.) offered
as his solo last week “Not Guilty,” featuring the
Santly song, "My Fate is in Your Hands.” The
Ritz theatre, white and gold console rose, with no
one on the bench, and was completely surrounded
with bare, to denote a prison cell. Then a shot
was heard from somewhere back stage, and Art
came running into the pit and up into the cell,
pursued by a prison guard yelling and waving a
shot gun. Thompson was dressed in regulation
"prison stripes” and the guard wore a cop’s blue
uniform. As soon as seated at the console Art plays
a few bars of “The Prison’s Song,” then talks to
the audience (via “mic”), pleading with them to
6ing, that he might be released from prison. There
are plenty of funny gags in this solo, and gets a
laugh when he announces that the guard will shoot,
if they (the audience) won’t sing. Then, after
finishing a chorus, he makes the statement that
they would have to do still better, as he “felt half
6hot already.” To say that the audience sang would
be putting it mildly. They shouted and even
whistled, and the amount of applause after the solo
proved that the hard work was appreciated.
April 26, 1950
Hello Everybody — It begins to look as though i
Milton Ager and Jack Yellen are going to repeat
the history which they made with their current hit, (
“Happy Days Are Here Again.” ... It is generally
known that this song was an established hit from
Coast to Coast long before the release of the pic- j
ture, “Chasing Rainbows,” in which it is featured.
The boys claim that the same thing promises to
happen with their “Song of the Dawn” — one of the
featured numbers in the forthcoming Paul White-
man picture, “King of Jazz.” Six numbers in this
picture are published by Ager, Yellen and Bornstein
and three by Leo Feist, Inc.
* • *
The song, “Happy Landing,” which is part of the
score written by DeSylva, Brown and Henderson for
the George White production, “Flying High,” has
been adopted by a great number of Airports as their
official “Bon Voyage” song. “Happy Landing” to
an airman and in the vernacular of the air means
the same a6 “Good Luck,” so it now appears as if a
song written as an incidental atmospheric song for
a production will, undoubtedly outlive the popularity
of the production. “Happy Landing” is a bright,
cheerful song written in a martial vein. DeSylva,
Brown and Henderson, Inc., are the publishers.
* * #
M. Witmark and Sons have accepted a popular i
song called, "Nightfall,” which was written by Stella I.
Unger, one of the few women actively engaged in
the writing of lyrics. Witmarks will release
“Nightfall” in the near future. ... A semi-classi- i
cal number entitled “Love You?” which was written
by Sydney Green and Bon Walker has just been
released by Witmarks. It is a song full of melody
that is unusual in the songs of today.
* * *
Abe Lyman and his orchestra are prominently
displayed in the Warner Brothers and Vitaphone
production, “Hold Everything,” which is the in-
augural picture at Warners’ massive new Hollywood
theatre here in New York.
Lyman’s orchestra has the stage for the featuring
of the hit song of the picture, “When the Llttie Red
Roses Get the Blues for You.” Lyman’s orchestra
also recorded the number for Brunswick. DeSylva,
Brown & Henderson, Inc., are the publishers of the
entire 6core.
* * *
The new Radio picture, "The Cuckoos,” has' as its
score five numbers by Bert Kalmar and Harry Ruby
that all sound like “naturals.” Harms, Inc., are the
publishers, and Will Rockwell says he is going to
need help when the “pros” hear these numbers.
* t St
My good friend Herb Marks is back on the job
after a rather serious operation and I’m sure his
many friends throughout this country will join me
in “happy greetings.” Even when he was ill. Herb
kept working and the first thing he did when he
returned was to give me the dope on the firm’s new
number, “Somewhere in Life’s Green Pastures.”
The writers, Harrison G. Smith and Benjamin H.
Garrison, have turned out a ballad with a real punch
to the lyrics and a melodic 6wing to the music that
qualifies it for the dance floor as well as for vocal
rendition. According to Herb the firm is planning
just about their largest campaign on it.
* * * ‘
Leo Feist, Inc., are issuing an orchestra and band
arrangement of the “Rangers’ Song” from Rio Rita,
and also a new arrangement of an old-timer, "Don’t
Leave Me, Daddy,” which was one of the original
“hot tunes” published over ten years ago, but still
a classic blues.
* * *
Yasha Bunchuk, conductor of the Capitol Grand
Orchestra, made his debut as a 6tage star last week
in Benny Davis’ unit. Yasha’G brother, Alexander,
who, though not as famous as the well known Yasha,
has a great deal of his ability, is now rotating the
Loew DeLuxe houses and leading his orchestras in
a clever overture, "Broadway Echoes.” In it he
is featuring the Misses Maria Raycelle and Marion
Schott, two accomplished pianists.
EXHIBITORS HERALD-WORLD
51
April 26, 1950
CLASSIFIED
Advertising
Ten cents per word, payable in advance. Minimum charge,
$1.00. Copy and checks should be addressed Classified Ad Dept.
Exhibitors Herald-World, 407 So. Dearborn St., Chicago, 111.
The Recognized National Classified Advertising Medium
DEVRY 16mm Portable talking picture machine,
four reels film with records like new. $173.00. Film
speedometers $15.00. Large Mercury Arc rectifiers
with tube $75.00. Two Simplex projectors like new
$700.00. Two Powers 6B perfect $600.00. Two Strong
lamps demonstrators $300.00. Large half size lenses
$25.00. Mazda regulators $37.50. Large $170.00 ex-
haust fan perfect $43.00. Metal 16" large hub reels
$2.00. 1000 feet new heavy cable make offer. Arc
lamp mirrors 7" with hole in center $6.00. Synchro-
nous motors for heavy machines $30.00. 54 H.P.
variable speed motors $27.50. Sound screens a foot
60c. G.E. low intensity generator $175.00. Two Pow-
ers 6B bases complete $150.00. Write or wire us your
needs. Twenty years in the theatre supply business.
You take no chance when you order from the Western
Motion Picture Co., Danville, Illinois.
Miscellaneous
HOT SAX— TRIOS, RHYTHM Choruses, Special
Arrangement. Address Charles Raymond, 2729
South Springfield, Chicago, 111.
TWO ALMOST NEW, LARGE RACON ARC
COLUMN Horn Speakers complete with Giant Dy-
namic Units. Address Clearfield Amusement Co.,
Clearfield, Pennsylvania.
BEAUTIFUL SCREEN SETTINGS, WALL DEC-
ORATIONS, SCENERY. Send dimensions for cut
rates. Address Enkeboll Scenic Concern, Omaha,
Nebraska.
“CAN YOU INSTALL YOUR OWN SOUND?"
Others have at a great saving. Detailed prints and
photographs are furnished. Write for prices and
terms. Address The Lifetone Co., Oregon, Illinois.
SOUND MIXER, Makes all dialogue clear, sharp,
takes out mushy, barrel-like bass tones, sweetens sour
music. $25.00. One week’s trial, terms $5.00 down.
Address Service-On-Sound Corp., 1600 Broadway,
New York, N. Y.
MOTION PICTURE TALKING EQUIPMENT,
complete outfit, like new, cheap. Address F. W.
Butler, 1736 Monroe St., Chicago, 111.
“THE TALK OF THE TALKIES" synchronized
reproducers, new nineteen-thirty models for sale OR
LEASE at $5.00 a week! H. D. Laughlin, The Life-
tone Company, Oregon, 111.
SEVEN YEARS EXPERIENCE SHOW WORLD.
Non Union. Capable of managing small house. Salary
basis. Will consider operating or servicing Chain
Houses All Sound R C A-Western Electric. Recom-
mendations furnished. Address Luther O. Boling,
Stella Theatre, Council Grove, Kansas.
THEATRE MANAGER, ORGANIST, AD WRIT-
ER, WESTERN ELECTRIC SOUND OPERATOR—
Non-union, married, aged 35, desires two or three
year contract south of Mason-Dixon line or outside
continental United States. At liberty about Sep-
tember 15th. Highest references. Address full par-
ticulars, Box 486, Exhibitors Herald- World, 407 S.
Dearborn St., Chicago, Illinois.
EXPEIENCED OPERATOR ANY TYPE MA-
CHINE or sound equipment. Age 27; references; go
anywhere. Address Herbert Moore, 5775 Field Ave.,
Detroit, Michigan.
YOUNG MAN DESIRES CONNECTION as ad-
vertising or house manager of theatre. Fifteen years
experience. Write Box 484, Exhibitors Herald-World,
407 S. Deaborn St., Chicago, Illinois.
PROJECTIONIST— 4 YEARS, EXPERIENCED
IN TALKIES. References. State salary. Address
Wayne Smith, Eureka, Illinois.
HAVE DISTINGUISHED ADDRESS, $5 at 503
Fifth Ave., Room 308, New York, N. Y.
TRAILERS ON ALL FEATURES. Reasonable
rentals. Address Worldscope Service, Box 4673, Kan-
sas City, Mo.
KALAMAZOO HERALDS— 35 Bright, Flashy
Colors. Real Show Paper. TWO SIDES. Black
Ink Only.
9x24 ..
.... 5,000
$20.00
9x24 ..
....10,000
35.00
6x18 ..
.... 5,000
20.00
6x18
....10,000
30.00
12x18 ..
.... 5,000
20.00
12x18 ..
....10,000
35.00
We carry the label. Get catalog. Address Kala-
mazoo Show Print Poster Service, Kalamazoo, Michi-
gan. Where Paper, Cardboard and inks are made.
CASH WITH ORDER.
Stationery
“NEARGRAVURE” (“Neargravurembosso” plate-
less embossing) processes. Special Neargravure 250
envelopes, 500 854x7*4 " letterheads $3.33, or 854x11"
$4.44, postpaid. Sollidays, EXH-124, Knox, Iidiana.
Equipment for Sale
FOR SALE— PHOTOTONE NON-SYNC. Good
as new with 200 records $250.00. Address Lyceum
Theatre, Terre Haute, Indiana.
FOR SALE— TWO PACENT DISC EQUIP-
MENTS Complete. Cost $2860, will sell for $800.00
cash. Address Liberty Theatre, Peru, Indiana.
HOLMES PORTABLE PROJECTORS— Partners
disagree; must sacrifice 2 new machines four weeks
old, at $175.00 each. Address Ed. Tieman, Box 155,
Blue Island, 111.
MOVIETONE SOUND TRACK MASKS FOR
POWERS PROJECTORS, $6.00 per pair. Satisfac-
tion guaranteed or money refunded. Address Preci-
sion Mask Co., 4026 West Florrisant, St. Louis, Mo.
FOR SALE— TWO KERSTEN 12 FOOT TALKIE
HORNS with units. Bargain. $25.00 for the pair.
Address Walter Hohlfeld, Elite Theatre, Greenleaf,
Kansas.
2— REBUILT SIMPLEX MACHINES, Double
bearing intermittent movements, with five-point ped-
estals at $450.00 each; 2 — Peerless Low Intensity
Lamps, in first-class condition, at $175.00 each. Ad-
dress Box 481, Exhibitors Herald-World, 407 S. Dear-
born St., Chicago, III.
MOVIE-PHONE SOUND ON FILM TALKING
EQUIPMENT complete, for Powers 6A or 6B. Used
two months, lost lease: Will sell for $675.00 cash,
Address Liberty Theatre, Holbrook, Arizona.
BIG BARGAINS in rebuilt Simplex Powers 6-B
and 6-A motiograph machines, all motor driven, in
guaranteed condition, as well as used low intensity
arc reflector lamps with or without machines at
reasonable prices. Big stock of rebuilt exhaust and
oscillating fans for AC and DC current. Generators,
all makes, ticket selling machines, film containers, all
at bargain prices for immediate shipment. Write for
bargain list. Address Illinois Theatre Equipment
Company, 12-14 East Ninth street, Chicago, Illinois.
THEATRE EQUIPMENT, new and used. Opera
chairs, projectors, screens, generators, rectifiers, re-
flecting arc lamps, etc. Write for bargain list and
catalogue. Address Movie Supply Co., 844 Wabash,
Chicago.
FOR SALE — Reflector Arc Lamps and accessories,
also guaranteed rebuilt Powers 6-A and 6-B and Sim-
plex Heads. Best prices. Write Joseph Spratler,
12-14 E. Ninth St., Chicago, 111.
Theatre Wanted
WANT TO LEASE PAYING THEATRE fully
equipped in town of 300CL No competition. Prefer
Southern California, Illinois, or Wisconsin. Address
Box 483, Exhibitors Herald-World, 407 S. Dearborn
St., Chicago, 111.
Theatres , Notice!
GRAB-BAGS FOR THE KIDS Saturday afternoon.
Candy and a prize in every bag. Get the kids in the
show in the afternoon and away from the show at
night. These go over big and different each time.
500 for $12.00. Cash with order. Immediate ship-
ment if check is certified. Address Goodbody, 72 Van
Bergh Ave., Rochester, New York.
Managers’ Schools
WANTED THEATRE EMPLOYES to learn
modern theatre management and theatre advertising.
The Institute’s training leads to better positions.
Write for particulars. Address Theatre Managers
Institute, 325 Washington St., Elmira, N. Y.
Positions Wanted
A-l THEATRICAL SIGN WRITER AND LOBBY
DISPLAY ARTIST desires permanent connection
with reliable concern. Thoroughly experienced and
dependable. Will go anywhere. Address R. J. Calla-
han, 48 Costello St., Dayton, Ohio.
MANAGER DESIRES POSITION— Knows show
business from A to Z. Am highly efficient, honest
I and reliable. References exchanged. Can go any-
where. Address Box 485, Exhibitors Herald-World,
407 S. Dearborn St., Chicago, Illinois.
ARTIST EXPERIENCED FOR LOBBY DIS-
PLAYS. Willing to assist in other capacity. Can
manage small theatre. Address G. Younge, 346 Cen-
tral Avenue, Highland Park, Illinois.
LOBBY ARTIST AND PUBLICITY MAN De-
sires permanent position. Ten years experience with
Exchange and Theatre. Write Box 480, Exhibitors
Herald-World, 407 S. Dearborn St., Chicago, 111.
DESIRE — POSITION AS Manager or Advertising
Man. Honest and Reliable. Address Thomas Myers,
Stuart, Iowa.
ATTENTION THEATRE OWNERS. Specially
trained managers, theatre advertising men, theatre
service men, available for employment at short notice.
No service charges. Address Theatre Managers In-
stitute, 325 Washington St., Elmira, New York.
ATTENTION THEATRE OWNERS — Specially
trained managers, assistant managers, advertising men,
service men, available for employment at short notice.
Address Theatre Managers Institute, 325 Washington
St., Elmira, N. Y.
Equipment Wanted
WANTED— Peerless or Simplex projectors, also
Strong reflector arc lamps. State price, condition
and number of machines. Will pay cash, or one-
third down and balance C.O.D. Address Box 337
Exhibitors Herald-World, 407 S. Dearborn street,
Chicago, 111.
WANTED— GOOD SOUND EQUIPMENT on disc
for 60 cycle 110-2 Mazda units, 12x16 Minusa Screen
also. Address Ben Brinck, West Point, Iowa.
HIGHEST PRICES paid for used opera chairs,
projection machines, etc Address Movie Supply Co.,
844 Wabash, Chicago, 111.
Insurance
THE BIGGEST SAFEGUARD for your business
is the sure protection afforded by insurance. BUT
insurance improperly written is itself a loss of money
to you. For ten years we have made a study of the
theatres insurance needs. Call on us or write us.
Address Jules Juillard & Co., Room 937, 175 W.
Jackson Blvd., Chicago, 111.
ADDITIONAL
CLASSIFIED ADVERTISING
ON FOLLOWING PAGE
52
EXHIBITORS HERALD-WORLD
April 26, 1950
( Continued from preceding page )
Theatres for Sale or Rent
I BEG YOUR PARDON— THERE WERE TWO
MISLEADING STATEMENTS MADE UNDER
THIS HEADING LAST WEEK! A THEATRE
ADVERTISED AS BEING IN WESTMINSTER,
INDIANA, IS IN WESTMINSTER, MARYLAND.
A THEATRE ADVERTISED AS BEING FOR
RENT BY A. L. REDMAN, OLNEY, ILL., IS NOT
FOR RENT BUT FOR SALE. (Classified Dept.)
FOR SALE— THEATRE BUILDING COMPLETE
OR PICTURE BUSINESS ONLY. Drawing from
20,000 population. No competition. Talkies. Doing
good business. Price right. Address Lyons Theatre,
Lyons, Illinois.
STATE THEATRE— WESTMINSTER, MARY-
LAND. SOUND EQUIPMENT good, stage and
scenery, ten year lease, reasonable rent, 775 new
seats, pipe organ. New display sign 19 ft. high with
3x10 display. Everything to make a first class show.
Population 4500, good drawing from! rural districts.
Town lias factories, college, six banks, other indus-
tries. Will stand investigation. Reason for selling,
leaving for California. A sacrifice at $17,500.00 cash.
Possession at once. Address Miles S. Fox, Owner,
Westminster, Maryland.
ARCADIA THEATRE BUILDING, OLNEY, IL-
LINOIS. 650 seat, 3 stores, 7 offices, all rented; or
will SELL (NOT RENT AS PREVIOUSLY
STATED) the theatre alone On a good income basis.
Address A. L. Redman, Pres., 212 E. Main St.,
Olney, Illinois
THE ENTIRE EQUIPMENT of a two hundred
seat theatre including piano for nine hundred dollars
with or without lease of building. Apply to A. J. Gib-
bons, Metropolis, Illinois.
BEFORE YOU BUY A THEATRE consult us.
Profitable houses always on hand. Address Albert
Goldman, 5 South Wabash Ave., Chicago, 111.
IN HARRISBURG, PA. Two neighborhood thea-
tres each seating 1100. Fully equipped. Talkies. Will
sell buildings or lease. Address Moe Baturin, Harris-
burg, Pa.
FOUR THEATRES IN FOUR DIFFERENT
PROGRESSIVE Self Supporting Towns in Florida,
two in County Seats. These for sale on Satisfactory
Terms. Owner Retiring from Business. Address
Agent C. D. Maddox, Archer, Fla.
Cameras for Sale
AKELEY. brand new. Write for booklet. Address
Wood, 204 Inland Bank, Indianapolis, Indiana.
Projector Repairing
SKILLED MECHANICS, specialized tools, and a
shop equipped for but one purpose can offer you
nothing but the best in repair work. That is what I
have, and I can offer you the best in the overhauling
of your motion picture machinery equipment. One
of the oldest repair men in the territory, and serving
some of the largest houses. Relief equipment fur-
nished free. For results bring your work to Joseph
Spratler, 12-14 E. Ninth St., Chicago, 111.
BEST SHOP for repairing projection machines.
Prompt service, reasonable prices. Address Movie
Supply Co., 844 Wabash, Chicago.
Parks for Sale
PARK FOR SALE — $4,000 PROFIT guaranteed
for 1930. Valuation $32,800. Sell for $29,000.
$5,000 cash and balance in easy yearly payments.
Address Frank Orndorff, Mattoon, Ills.
Films for Sale
COMEDIES, ACTION, WESTERN and Sensa-
tional Subjects at lowest prices. Perfect condition
film. List. Address Colonial Film & Supply Co., 630
Ninth Ave., New York, N. Y.
EXCELLENT WESTERNS, $3 REEL; Powers
6A Projectors, $125.00. Address Marshall Films,
Rome, Georgia.
Chairs for Sale
FOR SALE— 280 VENEER THEATRE SEATS
50c EACH Phototone Non Sync., good as new with
200 records $250.00. Address Lyceum Theatre, Terre
Haute, Indiana.
FOR SALE— 1000 UPHOLSTERED SEATS. In
imitation Spanish leather, veneered backs. $1.85 each.
1500 5-ply veneered chairs 95c each. Address Illi-
nois Theatre Equipment Company, 12-14 East Ninth
St., Chicago, III.
BIG BARGAIN in used Opera Chairs, 600 up-
holstered, 800 veneer. Address Movie Supply Co.,
844 Wabash Ave., Chicago, 111.
OPERA CHAIRS, seats and backs for all makes,
five ply, at prices that save you money. Jobs in new
and used chairs. Address Redington Company, Scran-
ton, Pa.
1,000 used high-grade spring constructed theatre
seats covered in imitation Spanish leather. The seats
are all brand new with metal bottom boards. Very
reasonable prices. 500 spring edge seats covered in
imitation Spanish leather made by Heywood-Wakefield
Company. 1,000 upholstered seats in imitation leather,
veneer backs. 750 heavy 5-ply veneer theatre chairs y%"
backs. Also several smaller lots of upholstered chairs,
panel backs, at very attractive prices. We can fur-
nish you with ycur needs — everything for the theatre
— in the used line — at a great saving. For more in-
formation and prices, write Illinois Theatre Equip-
ment Company, 12-14 E. Ninth Stret, Chicago, Illinois.
Miscellaneous
PROF. COPIES “OHIO RIVER MOON.” Ad
dress John Storm, 212 Harmony Hill, Benwood
W. Va.
FROZEN KUSTURD MACHINES— Photos, par-
ticulars now ready. Address New International
Frozen KUSTURD Machine Co., 17 East 37th St.,
Indianapolis, Ind.
w
THE VOICE OF THE INDUSTRY
LETTERS FROM READERS
Fair Play Appreciated
YOU DESERVE THE HIGHEST PRAISE
and commendation for the principles you
uphold in the editorial, “Fox versus Sheehan.”
I have the greatest admiration for Mr. Shee-
han and the way in which he handled the
Fox situation.
Your sense of fair play will always keep
the Herald-World on top. — Bernard A.
Omlor, Ritz theatre, Tiffin, Ohio.
$33,800 Rentals in 10 Years
ATTACHED IS SOME RAVING I HAVE
been doing on paper. I don’t know what
it is worth to you, but it is my reaction and
an idea.
I have been an exhibitor for the past ten
years in a small community of about 750 peo-
ple (more or less as the fortunes of the com-
munity increased or waned), have kept
abreast of the times in proportion to my com-
munity, in this time, have built an attractive
little theatre, reseated now and then, put in
ventilating equipment, improved projection
from time to time, and until the advent of
sound had a place to which our little town
could point with pride.
Now, the place seems shunned as though it
had the measles or some such-like ailment.
I have held on as long as possible. Naturally,
in attempting to keep my business going I
have spent all the money I made out of the
business. I have just figured up that in the
past ten years I have paid in to the producers
and distributors approximately $33,800 for
film rentals and advertising accessories.
The producers and distributors certainly
have a moral responsibility, or debt, to pay
to the people who paid this money in to them.
In attempting to hold on until sound picture
rentals came down to within reason or to a
point where the possible business in sight
would warrant the installation of equipment
and the cost of sound prints, I have spent all
my money. It is now impossible for me to
buy equipment. What are the producers and
distributors going to do about such-like cases?
Just let them go out of business? Deprive
the people who paid them $33,800 of entertain-
ment they are legitimately entitled to?
Where are they going to find something to
take the place of this $33,800 they will not
now get? — Florida. (Editor’s Note: The
name of the writer is withheld for obvious
reasons.)
The ivriters story follows (both letter and
story are printed to present the full picture in
the exhibitor’s own words).
THAT $33,800 VILLAGE GOOSE
Authentic figures show that a small theatre
in a village in the south has paid in to pro-
ducers and distributors $33,800 in film rentals
and advertising accessories in the past ten
years. This is in a town of around 750 souls.
This theatre is going out of business. The
present so called silent version no longer has
sufficient entertainment value to hold patron-
age. Those wishing to see a picture drive 60
or 75 miles. This is rather dear entertainment
and will not figure more than 1 to 50 of
former theatregoers of the town.
Hew many like situations throughout the
country? Are producers blind to the fact
that they are losing money every day by the
closing up of small houses over the country?
How would this work?
Any producer (or all of them for that
matter) should be in position to sell or rent
sound equipment to these small down and out
houses. Naturally, they no longer have money
as they held on with silent product as long as
was possible. Producers could place a good
low priced disc equipment in these small houses
and let them pay for themselves at say $10.00
per week and sound prints in proportion to
business available. Otherwise, they are simply
out the rentals they have been getting here-
tofore.
What are they going to use instead of that
$33,800 they are not now getting?
Oil companies furnish equipment on a lease
system of $1.00 per year for an outlet for
their product. Why not the picture industry?
— Florida.
Plans Suit Over Award
THE LYRIC THEATRE OF JACOBS
Creek is out of business and the building
has been remodeled into an apartment house.
This theatre was boycotted by the Pittsburgh
Film Board on February 4, 1928, by reason
of failure to abide by an award secured by
F B O.
Damage suits will be filed in the near fu-
ture. There is no theatre now. My theatre
was operated 18 years and never had any
trouble before.— W. H. Williams, Lyric the-
atre, Jacobs Creek, Pa.
Schwartz Transferred
To W B Mansfield House
(Special to the Herald-World)
MANSFIELD, OHIO, April 22. — Ben
Schwartz, manager of the LIptown theatre, a
Warner house, at Cleveland, Ohio, has been
transferred to the Ohio here to succeed man-
ager Conklin who goes to Cleveland to look
after one of the Warner houses there. G. J.
Reister, formerly manager of Ohio, but more
recently at head of variety theatre, Cleveland,
succeeds Schwartz at the Uptown.
April 26, 1930
EXHIBITORS HERALD-WOR1D
53
W
WHAT THE PICTURE DID FOR ME
V erdicts on Films in Language of Exhibitor
Copyright, 1930
Columbia
THAT CERTAIN THING: Special cast— April 1.
very good picture. Have yet to play a Columbia
that didn’t please. Seven reels. — Charles Cassinelli,
Star theatre, Bulan, Ky. — Small town patronage.
VENGEANCE (AT): Jack Holt— April 3-4-5.
Nothing to it. Pleased about 20 per cent. Recording
Ion disc no good. Seven reels. — M. Spector, Elite thea-
tre, Kamsack, Sask., Canada. — General patronage.
MEXICALI ROSE (AT) : Sam Hardy— March 7-8.
Nothing big, but will please if your patrons like
this class of picture. Voice of Sam Hardy recorded
extra well. Good recording on disc. Seven reels. —
W. J. Carter, Maxine theatre, Croswell, Mich. —
Small town patronage.
GUILTY (AT): Special cast— If you have this
bought you don’t need to worry, because it is “The
Greatest Picture Ever Made.” This is a picture that
will elevate the screen and will at the same time
entertain the patrons in an intelligent way. Record-
ing good, everything good. Seven reels. — W. H.
Brenner, Cozy theatre, Winchester, Ind. — General
patronage.
PERSONALITY (AT) : Special cast— You theatre
men who use disc have not heard anything until you
have run a Columbia disc-recorded picture. This
picture is perfectly timed and there is not one single
word said that you do not get, and how. Seven
reels. — W. H. Brenner, Cozy theatre, Winchester,
Ind. — General patronage.
BROADWAY HOOFER (AT) : Special cast^As
nice a little picture as I've ever 6een. Not big, but
the type that pleases everybody. Wish there were
more as good as this. Disc recording fine. — Harold
Smith, Dreamland theatre, Carson, la. — General pat-
ronage.
FATHER AND SON: Jack Holt— March 31-April
1-2. Very good. Seven reels. — Benjamin Shnitka,
Royal theatre, Innisfail, Alta., Canada. — Small town
patronage.
THE DONOVAN AFFAIR: Special cast — An ex-
ceptionally good picture for the first four reels,
then it falls down and sizzles. It didn’t bring one
comment from our patrons. Eight reels. — Parkside
theatre, Clinton, la. — General patronage.
THE FLYING MARINE (AT) : Special casU-
March 14. A very good picture for Saturday that
will bring you the dough and please everybody. Seven
reels. — E. Berenson, State theatre, Bogalusa, La. — -
General patronage.
THE FLYING MARINE: Special cast— Just an-
other picture. Six reels. — Parkside theatre, Clinton,
la. — General patronage.
FLIGHT (AT): Jack Holt — Not a good Sunday
opening picture as it appeals more to men than
women. It should not do this but it does. It
should appeal to any one that likes first class enter-
tainment because this picture is that. It is inter-
esting and instructive as well as entertaining. Re-
cording on disc okay and a wonderful offering.
Business great for three days. Eight reels. — W. H.
Brenner, Cozy theatre, Winchester, Ind. — General
patronage.
FLIGHT (AT): Jack Holt— March 24-25. One
of the best pictures I ever had the pleasure of
exhibiting. Poor business, but not the fault of the
picture. Disc recording perfect. All Columbia re-
cording good. — J. M. Broadus, Family theatre,
Georgiana, Ala. — Small town patronage.
MURDER ON THE ROOF (AT): Special cast—
A night club murder mystery(?) that brought us
the poorest Saturday night in months. Columbia
may make good pictures but we haven’t had any-
thing out of the ordinary so far. Can’t say much
for this one. — A. F. Botsford, Royal theatre, Ains-
worth, Neb. — Small town patronage.
MURDER ON THE ROOF (AT): Special cast—
March 26-27-28. Columbia recording is in a class
by itself and this picture is no exception. With the
exception Of a few big sets, this picture compares
favorably with “Broadway.” Boasting the best of
the "Broadway” cast, some fine photography and
recording, it should do well anywhere. Six reels. —
S. B. Kennedy, Central theatre, Selkirk, Man.,
Canada. — General patronage.
HURRICANE (AT) : Hobart Bosworth — March 29.
A fair program offering. Rather rough in spots
but will please the action fans. Recording not as
good as on the new Columbia productions. Disc.
Seven reels. — E. F. Ingram, Ingram’s theatre, Ash-
land, Ala. — Small town patronage.
THE MELODY MAN (AT) : Special cast — A fair
program picture that will soon be forgotten. Will
Key to Sound Symbols
AT — All-Talking
TME>— Talking, Musical Score, Effects
MC-^Musical Comedy
O Operetta
ME— -Musical Score, Effects (only)
DEFINITIONS: AT, a picture in which all
speaking to be observed in the essential action
is recorded, the designation including any musi-
cal score which the picture may have. — TME, a
part-talking picture, the designation including
the musical score necessary in such types and
any sound effects. MC, a picture corresponding
to the type of stage production called “musical
comedies,” being extravaganzas or revues featur-
ing musical acts and dancing and with all sound
essential to the action, including dialog, re-
corded.—O, a picture corresponding to the
light operas of the stage called “operettas.” —
ME, a picture which has a musical score, may
have sound effects, but which has no dialog.
NOTE: When no symbols appear directly after
the title, the picture was run in silent form.
some wide awake producer begin to make some pic-
tures that are not based on the life of stage people
or song writers? Our patrons are asking for pic-
tures with a good story and plot. We are getting
fed up on wiggling, half dressed women and nutty
men trying to put the picture over with stale jokes
and dirty wisecracks. — A. F. Botsford, Royal theatre,
Ainsworth, Neb. — Small town patronage.
First National
THE GREAT DIVIDE: Special cast— March 21-22.
This is a good program picture. I played it silent
but it would be better in sound, as Keith sings a
good song in this one, and those who have heard
him say he has a wonderful voice. Six reels. —
R. N. Robison, Rex theatre, Waskom, Tex. — Small
town patronage.
ROYAL RIDER: Ken Maynard — A fine picture,
Action a-plenty, well done. Maynard and First Na-
tional make good pictures always. Seven reels. —
William Bosse, Jr., La Sirena theatre, Providence,
R. I. — General patronage.
FOOTLIGHTS AND FOOLS (AT): Colleen Moore
— Believe this is the best Colleen has made. Some
didn’t like the ending, but it drew more favorable
comments than any Moore I can remember. As usual,
a storm came up at show time and scared most of
them. Business was light. Eight reels. — Harold
Smith. Dreamland theatre, Carson, la. — General pat-
ronage.
WEDDING RINGS (AT): Special cast— My peo-
ple commented unfavorably upon this picture. Said
J. C. Jenkins
— His Colyum
The page of Jaysee Jenkins' com-
ments on and of exhibitors he has
met, together with his sundry and
several, but always interesting,
observations on other topics, is
found on page 33 of this issue.
Jaysee — Page 33
H. B. Warner should not be cast as a lover and
I believe they are right. He needs pictures of the
type of “Sorrell & Son.” Recording fair. — H. R.
Cromwell, Bedford theatre, Bedford, Pa. — Small town
patronage.
WEARY RIVER: Special cast — Fine drama of
prison and underworld life. Took very well at
raised prices on our best nights. Book it. — Philip
Rand, Rex theatre, Salmon, Idaho. — General pat-
ronage.
LILAC TIME: ..Colleen Moore — Perhaps the last
exhibitor in the good old U. S. A. to run this.
Nevertheless, I am not going to be the least as to
praise, for this is a peach of a fine special in
every sense of the word. It’s a real heart appeal
war 6tory that holds one’s attention at every second,
with a corking climax that brings people out from
the enchanting night’s entertainment, drying their
eyes, amid smiles and words of praise for the happy
exhibitor. Colleen never did better acting, never
was so^ appealing, and she never (save possibly in
“Sally,” or in “Irene”) made so many friends.
"Am I blue?” No sir-ree. Rather, “I am paint-
ing the clouds with sunshine.” Good luck, Colleen I
My car is still named after you. I’m not as fiickle
as our old friend, J. C. Jenkins, who changes the
feminine name of his car every time he has it filled
with gas, which is plenty often. — Philip Rand, Rex
theatre, Salmon, Idaho. — General patronage.
A MOST IMMORAL LADY: Leatrice Joy — Fair
picture and had plenty of drama and was not too
mushy with love scenes a si the usual picture you
see. Had good plot to the story and pleased 100
per cent. Six reels. — H. C. Williams, Quanah thea-
tre, Fletcher, Okla. — Small town patronage.
A MOST IMMORAL LADY : Leatrice Joy — March
28-29. The picture would have been much better in
talking, as it had some very dramatic intercourse.
Seven reels. — R. N. Robison, Rex theatre, Waskom,
Tex — Small town patronage.
Fox
MARRIED IN HOLLYWOOD (AT) : Special cast
— Personally thought it very good, but too long. The
box office told a different tale. — E. N. Collins, Star
theatre, Humble, Tex. — General patronage.
THE VALIANT (AT) : Paul Muni — What a sur-
prise. We traded Fox one of their new part-talkers
for this old all-talker and it was the best thing we
have had on the 6creen since we went talker. Re-
cording perfect and acting and story also perfect.
— E. N. Collins, Star theatre. Humble, Tex.— General
patronage.
FOUR DEVILS: Special cast — March 30-31.
Mighty fine picture for Sunday. Some said the best
they had ever seen. Very good cast, and work of
all players excellent. Nice print and photography.
Made a little dough with this one. Thirteen reels. —
O. B. Wolfe, Screenland theatre, Nevada, O. — Small
town patronage.
FOUR DEVILS: Janet Gaynor — April 10. A nice
clean pleasing picture but entirely too long. Cut
to eight reels, it would be better. Thirteen reels. — -
C. E. Hopkins, The Hopkins theatre, Cotter, Ark. —
Small town patronage.
HARMONY AT HOME (AT) : Special cast— April
2-3-4. Just an ordinary little story of everyday home
life, but had many fine comments. Collier is 6ure
good, and the rest of the cast did fine work, also.
Seven reels. — S. B. Kennedy, Central theatre, Selkirk,
Man., Canada.. — General patronage.
SUNNY SIDE UP (AT) : Janet Gaynor — Broke
all records at box office. Pleased better than any
picture ever run in this theatre. — Cranfill H. Cox,
Crystal theatre, Gilmer, Tex. — General patronage.
LOVE, LIVE AND LAUGH (AT) : George Jessel
— Very good. Went over in good shape and had
many comments. Disc recording good. — George Khat-
tar. Casino theatre, Sydney, N. S., Canada. — Gen-
eral patronage.
SOUTH SEA ROSE (AT) : Lenore Ulric — An aw-
ful thing to ask your patrons good money to see.
Don’t believe Miss Ulric will ever become popular
on the screen, especially if they let her sing. — A. F.
Botsford, Royal theatre, Ainsworth, Neb. — Small
town patronage.
WORDS AND MUSIC (AT): Special cast— We
played this in place of a part-talker from Fox.
It_ gave satisfaction. — A. F. Botsford. Royal theatre,
Ainsworth, Neb. — Small town patronage.
CITY GIRL (AT) : Special cast — This is one that
Mr. Fox advertises as all talking their parts. The
54
EXHIBITORS HERALD-WORLD
April 26, 1950
all-talking is in large letters and rest is in small
print. Just a little thing that we believe hurts
everybody1 concerned. We covered it up and told
them it was part-talking. It went over nicely at
bargain prices. We lost money on it, however. —
A. 1''. Botsford, Royal theatre, Ainsworth, Neb. —
Small town patronage.
LONE STAR RANGER (AT) : Special cast— No
matter what Fox has done to you, this ought to
atone for it. Everybody praised it and the country-
side stormed our doors for a record-breaking two-
day business. Give us more like it and give the danc-
ing girls a rest. — A. F. Botsford, Royal theatre,
Ainsworth, Neb. — Small town patronage.
SEVEN FACES (AT): Paul Muni— What a flop
this thing is. Some baby must have been drunk or
crazy when they picked this one out for production.
Rotten. — A. F. Botstord, Royal theatre, Ainsworth,
Neb. — Small town patronage.
NIX ON DAMES (AT) : Special cast — Personally
do not care for these silly pictures. Too much
laughter. I saw this at first run on so-called high-
priced equipment and recording was poor, but it
was somewhat better on my own machine (disc).
Seven reels. — William Bosse, Jr., La Sirena theatre,
Providence, R. I. — General patronage.
EXALTED FLAPPER: Special cast — A dandy
little picture. — Philip Rand, Rex theatre, Salmon,
Idaho. — General patronage.
STRONG BOY: Special cast — Funny, but no plot
and too much McLaglen as leading man. He is
good when only seen now and then, but not all
evening. — Philip Rand, Rex theatre, Salmon, Idaho.
— General patronage.
THE SKY HAWK (AT): Special cast— April 5.
Would have been a good offering if the recording
had been good. As it was, you had to guess at
the dialog. Only two reels in the entire reel that
could be understood, which left a bad taste with
our patrons. Some thrilling shots of a zeppelin
raid saves it from a complete frost on account of
the rotten recording. Seven reels. — E. F. Ingram,
Ingram’s theatre, Ashalnd, Ala. — Small town pat-
ronage.
SONG OF KENTUCKY (AT): Lois Moran—
March 31. A very weak picture. The male lead
unknown and nothing to rave over. Recording not
so good, with one reel worse than terrible. Sup-
posed to be a symphony orchestra, but I’d hate to
say how bad it really sounds. Look and listen be-
fore you play this one. Seven reels. — E. F. Ingram,
Ingram’s theatre, Ashland, Ala. — Small town pat-
ronage.
PROTECTION: Special cast— March 24-25-26.
Good program picture. Seven reels. — Benjamin
Shnitka, Royal theatre, Innisfail, Alta., Canada.—
Small town patronage.
BEHIND THAT CURTAIN: Special cast— April 2.
Another murder mystery, but without the elements
to greatly interest the common herd. Played against
a school pow-wow and came out second best. Seven
reels. — O. B. Wolfe, Screenland theatre, Nevada, O.
— Small town patronage.
THE RIVER: Special cast — March 29. Just so-so.
Not the sort of stuff they like here. Business light.
Eight reels. — O. B. Wolfe, Screenland theatre, Ne-
vada, O. — Small town patronage.
THE GOLDEN CALF (AT): Special cast— Here’s
a great little picture from Fox. Snappy dialog and
music with a good cast headed by Sue Carol, Jack
Mulhall, El Brendel and Marjorie White. El Brendel
and Marjorie White steal all honors. Eight reels. —
Warren L. Weber, Ellinwood theatre, Ellinwood,
Kan. — Small town patronage.
BIG TIME (AT): Special cast— March 22-23. A
nice little program picture. Pleased them all. Re-
cording on disc good. Eight reels. — M. Spector,
Elite theatre, Kamsack, Sask., Canada. — General pat-
ronage.
BIG TIME (AT) : Special cast — A 6well picture.
Played it on the weekend and pleased 100 per cent.
Disc recording good. — George Khattar, Casino thea-
tre, Sydney, N. S., Canada. — General patronage.
HOT FOR PARIS (AT) : Victor McLaglen — This
picture is so thin a story and was cut so by censors
that we would say it was not so hot. Not generally
liked. — H. R. Cromwell, Bedford theatre, Bedford,
Pa. — Small town patronage.
HOT FOR PARIS (AT) : Special cast — April
5-6-7. Though equally as entertaining as “The Cock-
eyed World,” this picture failed to do the business.
Rather rough in spots it may not be satisfactory in
some towns. The women did not like it. — -S. B.
Kennedy, Central theatre, Selkirk, Man., Canada. —
General patronage.
ROMANCE OF RIO GRANDE (AT): Warner
Baxter — April 3-4. Only fair. Fox recording does
not compare with MGM. The women’s voices are
terrible. People are getting fed up on Mexican stuff.
After “Rio Rita” all the rest fall so flat that they
just seem like cheap imitations of the real thing. —
Mrs. D. L. Morrison, Reliance theatre, Clermont,
Fla. — Small town patronage.
ROMANCE OF RIO GRANDE (AT): Warner
Baxter — March 24-25. Why, oh why, will these pro-
ducers insist upon mixing talking with effects and
loud music? Fair picture with disc recording good
where it has been mxed properly. Ten reels. — Lee
Brewerton, Capitol theatre, Raymond, Alta., Canada.
— General patronage.
THEY HAD TO SEE PARIS (AT): Will Rogers
— April 7-8-10. One of best yet. Good talking, good
moral lesson. Fifi and Will great. Fifi has her
clothes on all the time, notwithstanding reports to
the contrary. Good business getter and bought right.
If we did not have Fox to make up what we lose
on others it would be just too bad. Ten reels. —
Ray Shell, Strand theatre. Ransom, Kan. — Small
town patronage.
MGM
THE SHIP FROM SHANGHAI (AT): Conrad
Nagel — April 4-5. Such a pity they didn’t sink the
cursed tmng before it left China. Recording worse
than terrible.— J. S. Walker, Texas theatre. Grand
Prairie, Tex. — General patronage.
DEVIL MAY CARE (AT) : Ramon Novarro —
April 9-10. An excellent picture, although the cos-
tume stuff keeps patrons away. This was a really
interesting story, with action, comedy, not too much
singing and no dancing, except for one short scene.
They just couldn’t bring old Nap back from Elba
without dragging in some kind of a chorus. Eleven
reels. — J. S. Walker, Texas theatre. Grand Prairie,
Tex. — General patronage.
MARIANNE (AT) : Marion Davies — April 5. A
wow. It has them entertained from the minute it
starts. Eke and Benny a scream. If you have not
played this one, do so or you are missing some-
thing.— G. B. Orne, Richmond theatre, Richmond,
Vt. — Small town patronage.
CHASING RAINBOWS (AT): Special cast— A
good picture. Pleased 100 per cent, but paid too
much for it. When MGM has anything like a good
picture they want half of your theatre for it. It is
worth a shade more than any program. Eleven
reels. — M. Spector, Elite theatre, Kamsack, Sask.,
Canada. — General patronage.
THE BISHOP MURDER CASE (AT) : Special
cast — March 27-28-29. I do not know what to say
about this picture. I watched it for three nights
and did not know what it was all about. Very
hard to follow. Recording on disc just fair. Nine
reels. — M. Spector, Elite theatre, Kamsack, Sask.,
Canada. — General patronage.
MADAME X (AT): Ruth Chatterton — A fine all-
talking picture. Disc recording perfect. Ten reels.
— William Bosse, Jr., La Sirena theatre, Providence,
R. I., General patronage.
SHOW PEOPLE: Special cast— Fair only. Did
not take especially. — Philip Rand, Rex theatre, Sal-
mon, Idaho. — General patronage.
THUNDER: Lon Chaney — A dandy railroad
drama, with Lon Chaney acting in a masterful man-
ner. All characters fine, story fine, scenes fine.
Play this up big. — Philip Rand, Rex theatre, Salmon,
Idaho. — General patronage.
BROTHERLY LOVE : Special cast — Dane and
Arthur in slapstick war and home comedy. Ran
Saturday night. Full of laughs. Pretty good. —
Philip Rand, Rex theatre, Salmon, Idaho. — General
patronage.
THE STUDENT PRINCE: Norma Shearer— Peo-
ple divided in comment. Norma Shearer not just
suited for the part. High class play. — Philip Rand,
Rex theatre, Salmon, Idaho. — General patronage.
ANNA CHRISTIE (AT): Greta Garbo— March 20.
This may be okay for a large town but not for the
small ones. Advertised well. Good business first
day, third day a flop. We sold it as “Garbo’s first
talkie.” Eight reels. — G. G. Mitchell, Imperial thea-
tre, Newton, N. C. — Small town patronage.
DREAM OF LOVE: Joan Crawford — April 1.
Beautiful scenes, fine photography, convincing acting,
altogether one of the most satisfactory features we
have shown for months. — George Lodge, Green Lan-
tern theatre, Claymont, Del. — General patronage.
IT’S A GREAT LIFE: Duncan Sisters— March 29.
This is not as big as it seems to be considered.
First half very good, but middle and last just an
average picture, not a special. — George Lodge, Green
Lantern theatre, Claymont, Del. — General patronage.
MYSTERIOUS ISLAND (TME) : Special cast—
This one was not liked as it was so unreal. AH in
technicolor, but it takes more than color to_ pull
them in today. Synchronized and a little bit of
talk. — H. R. Cromwell, Bedford theatre, Bedford,
Pa. — Small town patronage.
THE WOMAN RACKET (AT) : Special cast—
April 4-5. Nothing new about the story, been used
many times in both silent and talking picture.
Aside from this, we have no criticisms. It’s an
action picture, and, goodness knows, that’s. what the
small town patrons want these days. Business fair.
Recording very good on disc. Seven reels. — W. J.
Powell, Lonet theatre, Wellington, O. — Small town
patronage.
MONTANA MOON (AT): Joan Crawford— Pleased
100 per cent. A real picture. Star perfectly cast.
— Cranfill H. Cox, Crystal theatre, Gilmer, Tex.—
General patronage.
BROADWAY MELODY (MC) : Special cast— Here
is a picture that is worth playing. Wonderful all
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through. Technicolor in Reel 8, with singing by
King, is marvelous. Metro has the pictures. Disc
recording perfect. All Metro recording good eo far.
Ten reels. — William Bosse, Jr., La Sirena theatre,
Providence, R. 1. — General patronage.
BROADWAY MELODY (MC) : Special cast— A
sensation and a KnucKout. Had the town raving
about it. Disc recoruing good. — George Khattar,
Casino theatre, Sydney, N. S., Canada. — General |
patronage.
BROADWAY MELODY (MC) : Special cast-
played this one too late to do a big business with t
it. Everybody who saw it seemed to be well pleased.
Ten reels. — Parkside theatre, Clinton, la. — General
patronage.
HOLLYWOOD REVUE (MC) : Special cast— Had
more adverse comments of this than any for some
time. I consider it good entertainment and good
enough to play anywhere, but the public wants
stories to the pictures, and this one has no story
at all. Print was pretty badly cut up. Recording
nice and clear. — Harold Smith, Dreamland theatre,
Carson, la. — General patronage.
HOLLYWOOD REVUE (MC) : Special cast-
March 2-3. Guess our patrons are tired of singing
and dancing. . Lacked $1.80 of taking enough to
pay for the picture. No fault of the picture, how-
ever. Possibly played it a little old. Extra-good
recording on disc. Twelve reels. — W. J. Carter,
Maxine theatre, Croswell, Mich. — Small town patron-
age.
HOLLYWOOD REVUE (MC) : Special cast— Won-
derful picture, well received. Print not in best of
shapes. Three bad discs, otherwise perfect record-
ings. Marie Dressier in comedy skit carries off the
honors. Paid too much to make any money on it.
- — Vick Millward, Harris theatre, Bancroft, Idaho. — -
Small town patronage.
HOLLYWOOD REVUE (AT): Special casU-The
greatest entertainment in talking pictures. The box
office shows that business was terrible, but that was
not the picture’s fault. — George Khattar, Casino thea-
tre, Sydney, N. S., Canada. — General patronage.
HOLLYWOOD REVUE (MC) : Special cast— Very
good of its kind, but didn’t have much drawing power
for us. Disc recording very good. Thirteen reels.
— Parkside theatre, Clinton, la. — General patronage.
NAVY BLUES (AT): William Haines — Good
print. Fine recording. Everyone told us how well
he liked it. All Metro recordings have been good.
— Vick Millward, Harris theatre, Bancroft, Idaho. —
Small town patronage.
NAVY BLUES: William Haines — Fair picture
with plenty of laughs. Haines always draws for
us. Had many comments on this one. Seven reels.
— H. G. Williams, Quanah theatre, Fletcher, Okla. —
Small town patronage.
SPEEDWAY (ME): William Haines— A good
Haines picture that doesn’t talk. Some like this
star but a lot of the regulars say he is too silly. — -
A. F. Botsford, Royal theatre, Ainsworth, Neb. —
Small town patronage.
SPEEDWAY (ME) : William Haines— April 4.
Fair silent with a talking price. Was charged twice
too much for it. Lost money as usual. When the
exchanges get it all and we close, wonder who will
pay their bills then ? Eight reels. — Ray Shell, Strand
theatre, Ransom, Kan. — Small town patronage.
LORD BYRON OF BROADWAY (AT): Special
cast — March 23. This i6 good but no star. Trying
to put over a picture without a star is like trying
to put a new drink on the market. Nine reels. —
G. G. Mitchell, Imperial theatre, Newton, N. C.—
Small town patronage.
LORD BYRON OF BROADWAY (AT): Special
cast— April 1-2. This is one of the best pictures we
have run since installing sound. Everybody en-
joyed it and talked about it for days. Did not draw
well on account of star being unknown. Recording
is perfect. Eight reels. — Mrs. L. D. Morrison, Re-
liance theatre, Clermont, Fla. — Small town patronage.
HALLELUJAH (AT) : Special cast — March 9-10.
Don't know just what to say about this one. Had
some walkouts. Guess just too much revival. Could
have been shortened to very good advantage. Any-
way, we don’t want to show another one like it
for a long time. Recording on disc good. Good
print. Ten reels. — W. J. Carter, Maxine theatre,
Cro6well, Mich. — Small town patronage.
HALLELUJAH : Special cast — Fair picture but
think they carried the jubilee too far. Otherwise,
was a fair picture and was well acted. Seven reels.
- — H. G. Williams, Quanah theatre, Fletcher, Okla.-
Small town patronage.
UNTAMED (AT) : Joan Crawford — This picture
was liked by everyone and Ernest Torrence is great.
People still talking about this one. . It has action,
suspense, comedy and all the essentials to make it
good. Robert Montgomery was good. Good recording.
— H. R. Cromwell, Bedford theatre, Bedford, Pa. — -
Small town patronage.
UNTAMED (AT) : Joan Crawford — A story that
has been done several times before but proved to
be fairly good at the box office. Would rate this as
a good program picture. — A. F. Botsford, Royal
theatre, Ainsworth, Neb. — Small town patronage.
Paramount
SAWDUST PARADISE: Esther Ralston— Our
patrons did not care for this one. Seven reels.—
Parkside theatre, Clinton, la. — General patronage.
THE LADY LIES (AT) : Special cast — A very
good picture as a whole. Not for small towns,
though. Too much society pictures and back stage,
also. Running them into the ground. Had four
sets of discs, all bad. run them and they go out
of tune. Fair recording. Get all the discs they
have when you play it, for you will need them.
Eight reels. — Arthur W. Howard, New Strand thea-
tre, Monon, Ind.— Small town patronage.
EXHIBITORS HERALD-WORLD
55
April 26, 1950
DARKENED ROOMS (AT) : Special cast — Another
flop. Recording good but nothing to it. If you play
it, play it on a weak night or you will hurt things.
Can’t see why they can’t make something good or
leave the celluloid. Eight reels. — Arthur W. Howard.
New Strand theatre. Mono, Ind. — Small town pat-
ronage.
BEHIND THE MAKEUP (AT): Special cast—
April 11-12. Here is a big flop and all who have
not played it lay off. William Powell is trying to
be a foreigner and is the poorest talker we ever
heard. He is mighty poor as a talker. I can’t see’
how he ever will come back. Boys lay off. An-
other back stage one and no show. Eight reels. — -
Arthur W. Howard, New Strand theatre, Monon,
Ind. — Small town patronage.
THE GREEN MURDER CASE (AT): Special cast
— One of the greatest murder mystery pictures of
the screen. It holds interest from beginning to
end. Recording on disc is very good. — W. H. Bren-
ner, Cozy theatre, Winchester, Ind. — General pat-
ronage.
RETURN OF SHERLOCK HOLMES: Clive Brook
— Excellent picture with plenty of mystery. Was
i well acted. The best murder story we have played
for a long time. Had many comments on this one.
Seven reels. — H. G. Williams, Quanah theatre,
Fletcher, Okla. — Small town patronage.
SLIGHTLY SCARLET: Special cast — Best crook
story we have had in several weeks. Was well acted
and had two stars that always draw a crowd for
us. Pleased 100 per cent. Had many comments on
this one. Six reels. — H. G. Williams, Quanah thea-
tre, Fletcher, Okla. — Small town patronage.
BURNING UP (AT): Special cast — A very good
Saturday night picture. Drew a fair Saturday
crowd. Disc recording very good. Seven reels. —
Harold Smith, Dreamland theatre, Carson, la. — Gen-
eral patronage.
BURNING UP (AT): Special cast— March 31-
April 1. Here is a picture that will please most
any audience. Recording on disc good. Should
make you some money. — J. D. Luker, Star theatre,
Talladega, Ala. — General patronage.
THE COCOANUTS (MC) : Four Marx Brothers—
March 27-28-29. This is a very good comedy. Is
full of wisecracks. In fact, they come so fast you
must see the picture at least twice in order to catch
them all. Paramount gets all you take in at the
gate, however. Not a special. Recording good.
Ten reels. — Arvid G. Wiklund, State theatre. New
I England, N. D. — Small town patronage.
DOCKS OF NEW YORK: Special cast— Pretty
morbid and heavy stuff. Offends ladies. Wonder-
fully acted and directed, however. Not a type to
build business upon. — Philip Rand, Rex theatre, Sal-
mon, Idaho. — General patronage.
STAIRS OF SAND: Special cast — Not up to Zane
Grey standard. Wallace Beery featured and fright-
ened off ladies. This featuring heavies, plug uglies
and comic gents who are good in lesser parts, does
no good to the film business. — Philip Rand, Rex
theatre, Salmon, Idaho. — General patronage.
THREE WEEK ENDS: Clara Bow— Clara Bow
did not pull as usual. Picture okay. — Philip Rand,
Rex theatre, Salmon, Idaho. — General patronage.
SHANGHAI BOUND: Special cast — Enjoyed by
all. Dix good. Rand as program picture. — Philip
Rand, Rex theatre, Salmon, Idaho. — General patron-
age.
SEVEN DAYS LEAVE: Gary Cooper— April 1.
About as poor a picture as we have had in our
house. Absolutely nothing to it but junk. Eight
reels. — Pago & Goetz, Gem theatre. Canton, Mo. —
Small town patronage.
WELCOME DANGER: Harold Lloyd— March 27-
28. A mighty good comedy. Did a nice business
and pleased all classes. Eleven reels. — Page & Goetz,
Gem theatre. Canton, Mo. — Small town patronage.
THE MIGHTY (AT): George Bancroft— Fine. A
few war scenes seemed to 6poil it for some, but it
pleases the most of them. Disc recording fine. —
Harold Smith. Dreamland theatre, Carson, la. — Gen-
eral patronage.
ILLUSION (AT) : Buddy Rogers — Very good.
Buddy Rogers and Nancy Carroll combination drew
good business. Disc recording good. — Harold Smith,
Dreamlandl theatre, Carson, la. — General patronage.
THE SATURDAY NIGHT KID (AT): Clara Bow
— Who said Clara Bow could not talk? I say she
can talk and believe me you can understand every
word she says, and she says it. Clara Bow is still
the personality girl of the talking screen as well
as of the silent. Recording of this on di6C very
good and it is a crackerjack of a picture. — W. H.
Brenner, Cozy theatre, Winchester, Ind. — General
patronage.
THE SATURDAY NIGHT KID (AT): Clara Bow
— Fair show with fair recording, but nothing very
hot. Seven reels. — Lee Brewerton, Capitol theatre,
Raymond, Alta., Canada. — General patronage.
Pathe
BIG NEWS (AT): Special cast— A murder news-
paper story that doesn’t carry much punch but will
probably get by where the audience is not too
critical. — A. F. Botsford, Royal theatre, Ainsworth,
Neb. — Small town patronage.
BIG_ NEWS (AT) : Special cast — March 25-26.
This is a good talker. Sound on disc good. The
town here is too small, however, to appreciate a
story like this one. It’ll go in a town of 5.000 or
more. Seven reels. — R. N. Robinson, Rex theatre,
Waskom, Tex.. — Small town patronage.
THE SOPHOMORE (AT): Special cast — A great
picture that went over in great shape. Disc record-
ing good. — George Khattar, Casino theatre, Sydney,
N. S., Canada. — General patronage.
THE SOPHOMORE (AT): Eddie Quillan— April
2-3. I predicted some time ago that Eddie Quillan
would be a big hit and I was not disappointed with
this picture. This boy has what it takes to please
any audience, and I don’t mean maybe. The house
rocked with laughter and many said it was the most
enjoyable picture they had seen in some time.
Thanks, Eddie, and good luck. Eight reels. — E. F.
Ingram, Ingram’s theatre, Ashland, Ala. — Small town
patronage.
THE SOPHOMORE: Eddie Quillan— March 18-19.
This picture is a good drawing card, but I can’t see
where there is anything to it. The thing that should
be the climax to the picture (where he goes on the
football field in the last reel) he acts a perfect
fool, it seems to me it was poorly directed here.
Six reels. — R. N. Robinson, Rex theatre, Waskom,
Tex. — Small town patronage.
THE SOPHOMORE (AT): Special cast— March
24. The best college picture this year. Advertise
it big and you will make no mistake. Recording
okay on film. Eight reels. — E. Berenson, State thea-
tre, Bogalusa, La. — General patronage.
COWBOY CAVALIER : Special cast— Fair West-
ern with plenty of action. Print in good condition.
Five reels. — H. G. Williams, Quanah theatre,
Fletcher, Okla. — Small town patronage.
RICH PEOPLE: Special cast — Best feature we
have run from Pathe this year. Had plenty of
comedy and a good story. Six reels. — H. G. Wil-
liams, Quanah theatre, Fletcher, Okla. — Small town
patronage.
SIN TOWN : Special cast — Fair Western with
plenty of action and comedy. Print in good condi-
tion. Five reels. — H. G. William, Quanah theatre,
Fletcher, Okla. — Small town patronage.
THE AWFUL TRUTH (AT): Ina Claire— Out-
patrons panned this. A complete flop. Lost heavily.
Disc recording good. — George Khattar, Casino thea-
tre, Sydney, N. S., Canada. — General patronage.
MOTHER’S BOY (AT) : Morton Downey — A great
picture and plenty of singing. One you will make
money on. Disc recording good. — George Khattar,
Casino theatre, Sydney, N. S., Canada. — General pat-
ronage.
SAILOR’S HOLIDAY (AT) : Allen Halt^— Janu-
ary 6-7. Screened this before playing and found it
was not so good, but the patrons went wild over
it and the box office clicked overtime. Good enough
anywhere. Disc recording fair. — George Khattar.
Casino theatre, Sydney, N. S., Canada. — General pat-
ronage.
SAILOR’S HOLIDAY (AT): Special cast— Not
good and not bad. Nobody will get crushed trying
to get into your theatre to see this. We predict
that if the small town theatre gets to stay in busi-
ness, that the fair-to-rotten pictures will have to
be done away with. — A. F. Botsford, Royal theatre,
Ainsworth, Neb. — Small town patronage.
THE FLYING FOOL: William Boyd— April 5.
Nice, enjoyable program picture, but not the thriller
we told people it was going to be. Humorous theme,
lots of wisecracks, clever direction, but these couldn't
save us from the evils of incorrect advertising.
Business medium. Eight reels. — O. B. Wolfe, Screen-
land theatre, Nevada, O. — Small town patronage.
THE FLYING FOOL: Special cast— One of the
best plays of winter. Will pass as a special. We
ran it as such, with full orchestra, to much success.
Bill Boyd is in this. Book it. — Philip Rand, Rex
theatre, Salmon, Idaho. — General patronage.
CAPTAIN SWAGGER: Special cast— Good pro-
gram, which I used as a special, but it is not a
special. However, it’s good. Lots of action. — Philip
Rand, Rex theatre, Salmon, Idaho. — General patron-
age.
THE RACKETEER (AT) : Robert Armstrong —
March 21-22. Good picture of its type. Nothing
big. Just a program picture. Got a sound on film
print for which we were not very thankful. Good
recording on disc. Seven reels. — W. J. Carter,
Maxine theatre, Croswell, Mich. — Small town pat-
ronage.
OH, YEAH (AT): Special cast— March 16-17.
Boys, here’s real entertainment. The wisecracking
and quarreling of these two boomers keeps the audi-
ence entertained every minute. It’s different and
you can step on it. ZaSu Pitts good. Extra-good
recording on disc. Seven reels. — W. J. Carter,
Maxine theatre, Croswell, Mich. — Small town pat-
ronage.
THE GRAND PARADE (AT) : Special cast— Very
good production of unusual type. Plenty of good
songs. Recording very poor in spots. Pathe record-
ing for disc reproduction not satisfactory. — Playhouse
theatre, Clyde, N. Y. — Small town patronage.
THE GRAND PARADE (AT): Special cast— Here
is another one that is a little different but doesn't
mean anything. Just another big washout. Song.
“Molly,” very good, only overdone. I think the
producers are all washed up on pictures that are
the average ones. They get your money and that
is all they want. They don’t want to give anything
in return. Nine reels. — Arthur W. Howard, New
Strand theatre, Monon, Ind. — Small town patronage.
PARIS BOUND (AT) : Ann Harding — This takes
the prize for the worst talker to play the Casino.
Business was rotten. Took it off after the first
night. Disc recording good. — George Khattar, Casino
theatre, Sydney, N. S., Canada. — General patronage.
PARIS BOUND (AT): Ann Harding— March 10.
It is a good talking feature. Everybody liked it.
Had bad weather and pretty stiff competition but
did pretty well. Book it, you will not make a mis-
take. Eight reels. — E. Berenson, State theatre,
Bogalusa, La. — General patronage.
LUCKY IN LOVE (AT) : Morton Downey —
March 14-15. Nice little Irish picture. Will please
generally. Morton Downey very good. Recording
on disc very good. Seven reels. — W. J. Carter,
Maxine theatre, Croswell, Mich. — Small town patron-
age.
LUCKY IN LOVE (AT) : Morton Downey — March
29. The star a great singer. The picture lacked
direction. Splendid in spots, and then very bad in
stpots. Gave about 50 per cent satisfaction. At that,
better than the average program pictures. — Bert
Silver. Silver Family theatre, Greenville, Mich. —
General patronage.
LUCKY IN LOVE (AT) : Morton Downey — A very
good picture, one you'll be proud of. Disc record-
ing good. — George Khattar, Casino theatre, Sydney,
N. S., Canada. — General patronage.
RKO
SIDE STREET (AT) : Special cast — These Irish-
men all talk alike, with a deep bass growl that is
nearly impossible to understand. Picture would have
been good if the recording had not been so awful. — ■
E. N. Collins, Star theatre, Humble, Tex. — General
patronage.
GIRL OF THE PORT (AT): Sally O'Neil— April
7-8. Boy, here’s a talking picture so well told with-
out a lot of singing and dancing and fol-de-rol that
you could have discarded your records and yet had
a good picture silent. That's the best compliment
that I know to give a picture. You will like this
show. It has “meat” to it. — J. S. Walker, Texas
theatre, Grand Prairie, Tex. — General patronage.
SEVEN KEYS TO BALDPATE (AT): Richard
Dix — Disc recording as perfect and plain as English
language can be spoken. But it is a mystery “key-
6pookie” all-talking picture without any music, and
I just do not like pictures like this, and everybody
comes out looking as though he did not enjoy it so
much. And' of course this hurts because they do
not talk much about such pictures, and if they did
they would not say anything good about such pic-
tures, and you see the interest is lost for future
business. Now, it looks to me as though talking
pictures are not getting out of their infancy and the
producers who have read the "Herald-World” and
looked over the thousands of write-ups in “What the
Picture Did for Me” can now see what all of us
want. — Walter Odom & Sons, Dixie theatre, Durant,
Miss. — General patronage.
NIGHT PARADE (AT) : Special cast — March 24-
25. A very nice program picture. The title is mis-
leading. You will do more business if you will
advertise it as a real prize fight story. It is very
56
EXHIBITORS HERALD-WORLD
April 26, 1950
touching in places and will appeal to the majority.
Recording on film good. Seven reels. — -Arvid G.
Wiklund, State theatre, New England, N. D. — Small
town patronage.
HIT OF THE SHOW: Special cast— Only a fair
picture, a little draggy. Do not care for many like
it. Eight reels. — Rage & Goetz, Gem theatre. Can-
ton, Mo. — Small town patronage.
HIS SECOND WIFE (AT) : Special cast— April
2-3. Some liked it. Others did not. Print was good
and best recording we have had so far. Nothing
flashy, but interesting. Seven reels. — L. P. Charles,
Grand theatre, Chetek, Wis. — General patronage.
RIO RITA (MC) : Special cast — March 29-April 1.
Broke my Saturday matinee record. Broke my all-
day Saturday record. Forced to run three shows on
Saturday night to accommodate crowds. Broke Mon-
day night record, and three-day run record. And
they say business is tough 1 So it is when you can’t
get pictures that draw like this one. Fifteen reels. —
S. B. Kennedy, Central theatre, Selkirk, Man., Can-
ada.— General patronage.
RIO RITA (MC) : Special cast — Worked hard on
this one. From other reports expected to clean up
but did not break even. Print was full of black
patches and that might have had something to do
with it. Entirely too long, in my opinion. Fifteen
reels. — E. N. Collins, Star theatre, Humble, Tex. —
General patronage.
THE DELIGHTFUL ROGUE (AT) : Rod La
Rocque — A fine little comedy, and wonderful record-
ing on disc. Price not too high. People told me
they liked this better than some of the specials.—
Vick Millward, Harris theatre, Bancroft, Idaho.—
Small town patronage.
THE DELIGHTFUL ROGUE (AT): Rod La
Rocque — A perfect recorded picture, with perfect
synchronization. Story rather tiresome but very well
done. It will not add anything to box office. —
W. H. Brenner, Cozy theatre, Winchester, Ind. —
General patronage.
TANNED LEGS (AT) : Special cast— March 28.
Talking, singing and dancing. A very good program
picture. Poor recording on film and a very poor
print. Would be a good show with a good print.
Can't give any satisfaction with talking pictures
unless they are all there. — Bert Silver, Silver Family
theatre, Greenville. Mich. — General patronage.
TANNED LEGS (AT) : Special cast — The best
thing we have had from R K O since “Rio Rita.”
The only thing this one lacks is some color scenes.
Disc recording fair. Seven reels. — Parkside theatre,
Clinton, la. — General patronage.
Tiffany
MOLLY AND ME (TME) : Special cast — January
13-14. Recording very poor. Not worth running. —
J. M. Broadus, Family theatre, Georgiana, Ala. —
Small town patronage.
WHISPERING WINDS (TME) : Special cast— De-
cember 26. Part-talking. Fair picture with poor
recording. — J. M. Broadus, Family theatre, Georgi-
ana, Ala. — Small town patronage.
THE PARTY GIRL (AT) : Special cast— Decem-
ber 25. A swell picture that will bring them to the
box office. We advertised it as a sex picture and,
oh. boy, didn’t they turn out! Everybody liked it.
Recording on film fine. Eight reels. — E. Berenson,
State theatre, Bogalusa, La. — General patronage.
PAINTED FACES (AT): Joe E. Brown— Just
fair. Pleased about half. Recording fair. — E. N.
Collins, Star theatre, Humble, Tex. — General patron-
age.
PAINTED FACES (AT): Joe E. Brown— March
12. A dandy program picture that pleased. Record-
ing on film good. Nothing special but as a program
feature it will please. — Carl Veseth, Palace theatre,
Malta, Mont. — Small town patronage.
THE LOST ZEPPELIN (AT) : Special cast— A
great drawing card. Gave satisfaction. Recording
fine. — Playhouse theatre, Clyde, N. Y. — Small town
patronage.
THE LOST ZEPPELIN (AT): Special cast— No-
vember 5. A great picture, full of suspense, thrills
and everything. Patrons reported it very good.
Film recording good. — Carl Veseth, Palace theatre,
Malta, Mont. — Small town patronage.
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THE LOST ZEPPELIN (AT) : Special cast—
March 8. The most wonderful action picture played
this year. We played it on Saturday. It went over
big with the Saturday crowd and also was appre-
ciated by the society folks. All Tiffany recordings
are good. Nine reels. — E. Berenson State theatre,
Bogalusa, La. — General patronage.
THE LOST ZEPPELIN (AT): Special cast This
was okay. The only Tiffany to date that was good.
- — E. N. Collins, Star theatre, Humble, Tex. — General
patronage.
MISTER ANTONIO (AT) : Special cast — March
19. A great picture that pleased everyone. Sound-
on-film good. Ran the picture slower than ordinary
speed, which made it easy to understand the dialog.
We have run quite a few Tiffany pictures and must
say that so far Tiffany night has been pleasure
night. The film recording has always been good
and a lot better than some features that took a
mortgage on the house to get out of the express
office. Show ’em, Tiffany! — Carl Veseth, Palace thea-
tre, Malta, Mont. — Small town patronage.
MISTER ANTONIO (AT): Special cast— Not
cared for here. One reel out of sync. Recording
difficult. — E. N. Collins, Star theatre. Humble, Tex.
— General patronage.
MISTER ANTONIO (AT) : Special cast — December
8. If this is a sample of my franchise, I would
give a thousand dollars to get it cancelled. Abso-
lutely rotten. Had it booked two nights, only ran
it one. Eight reels. — J. M. Broadus, Family theatre,
Georgiana, Ala. — Small town patronage.
PEACOCK ALLEY (AT): Mae Murray March
3-4. Miss Murray has no right to sue Tiffany. They
both should be ashamed to ask exhibitors to pay for
such poor trash. Am ruined if Tiffany doesn’t get
better. — J. M. Broadus, Family theatre, Georgiana,
Ala. — Small town patronage.
PEACOCK ALLEY (AT) : Mae Murray- Most
trivial. Weak plot and amateurish acting. Poor
recording on disc. A good one to shelve. — Playhouse
theatre, Clyde, N. Y. — Small town patronage.
PEACOCK ALLEY (AT) : Mae Murray — March
13-14-15. This picture is bad all around. Star,
sound and story fair. Several people walked out on
this. Seven reels. — G. G. Mitchell, Imperial theatre,
Newton, N. C.— Small town patronage.
PEACOCK ALLEY (AT) : Mae Murray— April
9-10-11-12. Fairly good picture practically ruined
by censor board. Should have been withdrawn.
Teeth and claws all pulled out. — Clark & Edwards,
Palace theatre, Ashland, O. — General patronage.
PEACOCK ALLEY (AT) : Mae Murray — One of
the weakest pictures ever run. Half my patrons
walked out on first show. Pulled picture at end
of first day of scheduled three-day run. — Cranfill H.
Cox, Crystal theatre, Gilmer, Tex. — General pat-
ronage.
WOMAN TO WOMAN (AT): Betty Compson—
February 26. Recording on film not so good, but
just the same, the feature was well liked by our
patrons. This is the only Tiffany picture we have
played that has not had good recording, but it’s
not so bad as to prove a serious drawback. — Carl
Veseth, Palace theatre, Malta, Mont. — Small town
patronage.
WOMAN TO WOMAN (AT): Betty Compson—
Good picture. But sound-on-disc very bad. Could
not understand George Barraud. Eight reels. — G. G.
Mitchell, Imperial theatre, Newton, N. C. — Small
town patronage.
WOMAN TO WOMAN (AT): Betty Compson—
Wonderful picture. But we received bad disc re-
cording. Unable to follow dialog. Would trive it
very righ rating on silent basis. — Vick Millward,
Harris theatre, Bancroft, Ida. — Small town patron-
age. —
WOMAN TO WOMAN (AT): Betty Comnson—
Rather poor was the only comment. Ridiculous
plot. Recording only fair. — E. N. Collins, Star
theatre, Humble, Tex. — General patronage.
WOMAN TO WOMAN (AT): Betty Compson—
November 18-19. Was wonderful except for first
two reels. Recording very r>oor on these. Business
fair. Seven reels. — J. M. Broadus, Family theatre,
Georgiana, Ala. — Small town patronage.
Universal
THE DRAKE CASE (AT): Special cast— A real
murder trial picture. One you can boost to the
limit. Disc recording great. — George Khattar. Ca-
sino theatre, Sydney, N. S., Canada. — General pat-
ronage.
THE DRAKE CASE (AT) : Special cast— March
17-18. Very good. Best talking of any murder
trial yet. Seven reels. — Ray Shell, Strand theatre,
Ransom, Kan. — Small town patronage.
SKINNER STEPS OUT (AT) : Glenn Tryon—
Was well liked. A nice picture. Nothing big but
it pleased 90 per cent. Disc recording good. — George
Khattar, Casino theatre, Sydney, N. S., Canada. —
General patronage.
SKINNER STEPS OUT (AT) : Glenn Tryon—
March 24. Just a bunch of bologna. Nothing to it.
Poorest sound for six months. Eight reels. — Ray
Shell, Strand theatre. Ransom, Kan. — Small town
patronage.
MOUNTED STRANGER: Hoot Gibson— April 5.
Not as good as the Gibsons of the past. Probably
due to silent print of sound version, which does
away with the rough and tumble action of the West-
ern. However, nearly nleased all who came. Six
reels. — Charles Cassinelli, Star theatre, Bulan, Ky.
-Small town patronage.
MOUNTED STRANGERS (AT): Hoot Gibson—
April 11-12. Absolutely the best recording we have
had from any company. Tie that if you can. Story
just so-so. Photography very good. Thank heaven
there were no show girls, no singing, no dancing
in this. Seven reels. — J. S. Walker, Texas theatre,
Grand Prairie, Tex. — General patronage.
SHANNONS OF BROADWAY (AT): The Glea-
sons— Sold as a special but it was a weak program
picture. Took in nearly half of film rental ! — Carnfill
H. Cox, Crystal theatre, Gilmer, Tex. — General pat-
ronage.
HELL’S HEROES (AT) : Special cast — April 8-9.
This is very good picture of its type but it does not j
please ladies and children. One like this in a blue I
moon is enough to run. Did not gross film rental.
Eight reels. — Mrs. D. L. Morrison, Reliance theatre, i
Clermont, Fla. — Small town patronage.
THE COHENS AND KELLYS IN ATLANTIC
CITY: Special cast — A fine picture. Eight reels. — • ,1
William Bosse, Jr., LaSirena theatre. Providence, ■ I
R. I. — General patronage.
THE COHENS AND KELLYS IN ATLANTIC
CITY : Special cast — March 25-26. A very good little
comedy-drama that went over good and seemed to
please. Eight reels. — Page & Goetz, Gem theatre,
Canton, Mo. — Small town patronage.
THE COHENS AND KELLYS IN SCOTLAND
(AT): George Sidney — April 9-10. This is one of
their best. Drew good business, and pleased 100
per cent. Recording is nothing to brag about, but
with dialect it is a little hard to understand anyway.
Eight reels. — Mrs. D. L. Morrison, Reliance theatre,
Clermont, Fla. — Small town patronage.
THE CLIMAX (AT) : Special cast — Terrible. If
you must use it play it on a double pi-ogram.
Something must have happened when they released
this. Disc recording good. — George Khattar, Casino
theatre, Sydney, N. S., Canada. — General patronage.
THE CLIMAX: Special cast — Fair picture but did
not have any drawing power, not enough action.
Fair crowd the first night but fell off the second.
Six reels. — H. G. Williams, Quanah theati'e, Fletcher,
Okla. — Small town patronage.
PARADE OF THE WEST (AT) : Ken Maynard
Another smashing success from Ken, and how.
Plenty of fast riding and stunte in this picture. Go
after this big. Disc recording 100 per cent. — George
Khattar, Casino theatre, Sydney, N. S., Canada. —
General patronage.
PARADE OF THE WEST: Ken Maynard— Best
Maynard we have had for some time. Had plenty i
of action and riding. Six reels. — H. G. Williams,
Quanah theatre, Fletcher, Okla. — Smail town pat-
ronage.
NIGHT RIDE: Joseph Schildkraut — Fair picture
but some of the night scenes were eo dark that you ,
could not see the actors. The action was fair, with
a little comedy. Six reels. — H. G. Williams, Quanah
theatre, Fletcher, Okla. — Small town patronage.
MISSISSIPPI GAMBLER (AT) : Special cast— j
January 2-3-4. Used this one for the weekend and
thought it was a nice picture. A good story of a
gambler’s life. Disc recording 100 per cent. — George
Khattar, Casino theati'e, Sydney, N. S., Canada. —
General patronage. |
COLLEGE LOVE (AT): Special cast — Our pa-
trons thought it was only fair. Nothing! to rave
about. Lucky if it will pass. Disc recording fair.
— Geoi'ge Khattar, Casino theatre, Sydney, N. S.,
Canada. — General patronage.
SENOR AMERICANO (AT): Ken Maynard— This
went over like a house on fire. The Western fans
went wild over it. Just the type for theatres that
want action and fast riding. A box office wow for
the small towns. Disc recording 100 per cent. — ,
George Khattar, Casino theatre, Sydney, N. S.,
Canada. — General patronage.
COURTIN’ WILDCATS (AT): Hoot Gibson—
Another action talker from Universal, and how.
A wonderful picture and the box office shows it. —
George Khattar, Casino theatre, Sydney, N. S.,
Canada. — General patronage.
EMBARRASSING MOMENTS (AT) : Reginald
Denny — A nice picture, full of laughs. Disc record-
ing good. — George Khattar, Casino theatre, Sydney,
N. S., Canada. — General patronage.
THE WAGON MASTER (TME): Ken Maynard—
A part-talker that was good but would have pleased
better if it had been all-talking. Universal’s sales-
man doesn’t tell you that these Westerns are only
part-talkers and he takes as much rental as you
will have to pay for all-talking Westerns. — A. F.
Botsford, Royal theatre, Ainsworth, Neb. — Small
town patronage.
MELODY LANE : Eddie Leonard — A very pleas-
ing picture in silent. Seven x-eels. — William Bosse,
Jr., LaSirena theatre, Providence, R. I. — General
patronage.
WILD BLOOD: Special cast — No wonder people
would rather sit out on the curb and talk about “the
good old picture days of long ago” than spend an
evening watching this piece of stupid photofilm.
Factory methods may be okay for nails, needles and
noodles, but such methods in the film world are
simply terrific. Every clock in Salmon stopped
dead when the males in this show appeared on the
screen. — Philip Rand, Fox theatre, Salmon, Ida. —
General patronage.
SCANDAL: Special cast — High class society drama
in which Laura La Plante’s honor is suspected for
a short space, only by her husband. Murder plot in
this. One of the very best Universal has nut out.
We ran this with a “Business and professional
woman’s vaudeville.” Went over fine. We hook
un every year with this club, which puts on vaude-
ville. We take out overhead and expenses and 40
per cent of gross. — Philip Rand, Rex theatre. Sal-
mon, Ida. — General pati'onage.
HOLD YOUR MAN: Laura La Plantf^-March 20.
La Plante pictures used to be very much more than
what this one contained. Six reels. — Charles Cas-
sinelli. Star theatre, Bulan, Ky. — Small town pat-
i'onage.
HOLD YOUR MAN (AT): Laura La Plante—
March 29-30. Pretty light. Recording is fair.
EXHIBITORS HERALD-WORLD
57
April 26, 1950
Seven reels. — L. P. Charles, Grand theatre, Chetek,
Wis. — General patronage.
SHOW BOAT (AT): Special cast— Not a big
drawing card. Opinions split, some enjoyed it,
others walked out. Recording on disc poor. Print
poor. Of the artistic type. — Playhouse theatre,
Clyde, N. Y. — Small town patronage.
BARNUM WAS RIGHT: Glenn Tryon— March
26. There’s one born every minute and guess I
was one of ’em for booking this one. May be all
right in sound but as silent there is little to offer.
Five reels. — Charles Cassinelli, Star theatre, Bulan,
Ky. — Small town patronage.
UNIVERSAL TALKING WESTERNS: Maynard
and Gibson — Some part-talking, some with synchro-
nized music. With good recording these would be
good. — J. M. Broadus, Family theatre, Georgiana,
Ala. — Small town patronage.
I THE SHAKEDOWN: Special cast— Good little
program offering which pleased the biggest per-
centage of our patrons. Six reels. — Parkside theatre,
Clinton. Ia. — General patronage.
THE LONG, LONG TRAIL: Hoot Gibson — Good
, show. Nothing great. Probably a little under the
average for Gibson. Satisfactory, however, as a
Western. — George Lodge, Green Lantern theatre,
Claymont, Del. — General pat r on age.
GIRL OVERBOARD: Mary Philbin— March 22.
An excellent production. Well acted. Best Mary
Philbin picture I have seen lately. Held interest
of our patrons to the end. — George Lodge, Green
Lantern theatre, Claymont, Del. — General patronage.
United Artists
SHE GOES TO WAR (TME) : Special east—
People don’t seem to care much for the war pic-
ture. This has some excellent war scenes in it and
the disc recording was good, but it didn't pull so
big. — Harold Smith, Dreamland theatre, Carson, Ia.
- — General patronage.
TAMING OF THE SHREW (AT): Piekford-Fair-
banks — Funny, and the box office says it’s rotten.
A flop. Disc recording fair. — George Khattar,
Casino theatre, Sydney, N. S., Canada. — General
patronage.
ALIBI (AT) : Special cast — This sure is a knock-
out. Great murder picture. Disc recording good. —
George Khattar, Casino theatre, Sydney, N. S.,
Canada. — General patronage.
THE TRESPASSER (AT): Gloria Swanson—
March 28-29. A wonderful story and star spoiled by
poor recording. Had to give the old fader the
works, and then you couldn’t understand it. Abso-
lutely the poorest recording to date. Ran United
Artiste’ “Overture of 1812” as one of the shorts
with this feature and it was awful. Pulled it after
the first showing. Ten reels. — W. J. Carter, Maxine
theatre, Croswell, Mich. — Small town patronage.
THE TRESPASSER (AT): Gloria Swanson—
March 30-31-April 1. All-talking picture. The star
great and a fine cast. A great picture. Sound-on-
film. Poor print will queer any good picture, and
talking pictures worse than the silent. And that is
what we are up against out in the sticks. We get
fine results with talking where we get good prints.
— Bert Silver, Silver Family theatre. Greenville,
Mich. — General patronage.
THIS IS HEAVEN (AT): Vilma Banky— A very
nice picture. Well worth running. Recording good.
Ten reels. — Harold Smith. Dreamland theatre. Car-
son, Ia. — General patronage.
Warner Brothers
SAY IT WITH SONGS (AT): A1 Jolson— Not so
hot. Recording fair. But too much Jolson. Do not
want his last picture. Ten reels. — Dee Brewerton.
Capitol theatre, Raymond, Alta., Canada. — General
patronage.
WIDE OPEN (AT) : Edward Everett Horton — Not
much, with recording only fair. Look out for
Warners reproduction. Seven reels.— Lee Brewerton,
Capitol theatre, Raymond, Alta., Canada. — General
patronage.
WIDE OPEN (AT) : Special cast — Good recording,
with Edward Everett Horton, Louise Fazenda, Patsy
Ruth ^ Miller, Roy Barnes and Edna Murphy. All
favorite stars except Louise Fazenda, whom I do
not like. I don’t like her in any parts I have ever
seen her play in and I have failed ever to hear
any compliments for her from anyone yet. No
doubt she could be interesting if she did not act such
M- *n this picture. She gets all lit up with
‘jake’’ or some intoxicating drink and tries to talk
and sing, and goes all to pieces. Horrible to look
at. Excepting that part the picture goes over well
and will satisfy —Walter Odom & Sons, Dixie
theatre, Durant, Miss. — General patronage.
THE AVIATOR (AT): Special cast — When I say
all-talking picture, I have reference to this one.
there is nothing but talk and talk, and keep on
talking. No music, no songs, just conversation,
with lots of airplane stunts that are really thrilling.
It seems, in. my theatre they want some talking and
lots of singing, dancing, etc. When you have shown
Pictures in your theatre like “The Gold Diggers of
Broadway,” thev seem to think that they all must
be like that. That’s why I believe there will come
a time, not so far off, that all pictures will havo
to be like “The Gold Diggers of Broadway.” I
mean bie. big ones. — Walter Odom & Sons, Dixie
theatre, Durant, Miss. — General patronage.
THE GREYHOUND LIMITED: Mone Blue-
March 27-28-29. Good program picture. Seven reels.
—Beniamin Shnitka. Royal theatre, Innisfail, Alta..
Canada. — Small town patronage.
THE SHOW OF SHOWS (AT): Special cast —
March 31-April 1-2. A bfetter title for me would be
“The Lemon of Lemons.” Just three nights of
empty seats. Receipts totaled $10.20 less than film
rental. Even those few who saw it complained about
it. Musical reviews seem to require a story, be it
ever so slight, to hold the interest of the audience.
“Hollywood Review” made the grade pretty well by
being the first of its kind ; and then, of course,
Metro-Goldwyn had more real talent to work into
such a picture than could be found on the Warner
lot. Recording good. Fifteen reels. — W. J. Powell,
Lonet theatre, Wellington, O. — Small town patronage.
Sono Art-World Wide
HELLO, SISTER (AT) : Special cast — March 12.
It is as good a picture as the big four. Wonderful
recording, I played it sound-on-film. Book it and
advertise it. You can invite all the preachers to see
it. Seven reels. — E. Berenson, State theatre,
Bogalusa, La. — General patronage.
Serials
EAGLE OF THE NIGHT (Pathc) : Special cast—
For junk, this serial takes the cake and we are
thankful it is over. If anybody that sees a thing
like this and still wonders what is wrong with the
movie business — oh, well, finish it yourself, and that’s
that. Chapter ten. (Parkside theatre, Clinton, Ia.
— General patronage.)
QUEEN OF THE NORTH WOODS (Pathe) :
Special cast — This is one of the best Northern serials
from Pathe and that’s some. (Charles Cassinelli,
Star theatre, Bulan, Ky. — Small town patronage.)
YELLOW CAMEO (Pathe): Special cast — Attend-
ance on increase all through this serial and had
many favorable comments. (Charles Cassinelli, Star
theatre, Bulan, Ky. — Small town patronage.)
PIRATES OF PANAMA (Universal): Special cast
— We ran this awful lemon this winter and simply
wonder how they had the nerve to make it, and
wonder more how they had the nerve to show it
after it was made. This does no good to Carl
Laemmle. It makes exhibitors sore and the people
sick. — Philip Rand, Rex theatre, Salmon, Ida. —
General patronage.
TARZAN THE TIGER (Universal) : Frank Merrill
— This serial draws well. Seems like people never
tire of Tarzan. Of course they are improbable, but
we need imaginative stories and these seem to fill
the bill. (Mrs. D. L. Morrison. Reliance theatre,
Clermont, Fla. — Small town patronage. )
Miscellaneous
OUTLAWED: Tom Mix (FBO)-Tom Mix in a
good Western. Drew well. — Philip Rand, Rex thea-
tre, Salmon, Ida. — General patronage.
TERROR MOUNTAIN: Tom Tyler (F B O)— April
12. Good action picture that simply "tickled the
kids to death” and pleased a lot of the grownups.
Five reels. — C. E. Hopkins, The Hopkins theatre,
Cotter, Ark. — Small town patronage.
THE BIG DIAMOND ROBBERY: Tom Mix
(F B O) — March 20-21-22. A fair Western. Six
reels. — Benjamin Shnitka, Royal theatre, Innisfail,
Alta., Canada. — Small town patronage.
Short Features
(SOUND)
COLUMBIA
SILLY SYMPHONIES, %.— We have run “Skele-
ton Dance” and “Hell’s Bells,” which were great,
but we ran “El Toreador” and “Spring Time.”
which were very tame. (J. M. Broadus, Family thea-
tre, Georgiana. Ala. — Small town patronage.)
STATION BUNK, 1.— Just a fair filler with fail-
disc recording. (Parkside theatre, Clinton, Ia. — -
General patronage.)
IN DUTCH. — The color saves this. (S. B. Ken-
nedy, Central theatre, Selkirk, Man., Canada. —
General patronage.)
SINGING BRAKEMAN.— As fine a short as you
can play. Recording fine. (Harold Smith, Dream-
land theatre, Carson, Ia. — General patronage.)
EDUCATIONAL
ZIP BOOM BANG, 2. — Splendid circus comedy.
(S. B. Kennedy, Central theatre, Selkirk, Man.,
Canada. — General patronage.)
ZIP BOOM BANG. — A very funny talking comedy.
(Bert Silver, Silver Family theatre, Greenville, Mich.
— General patronage.)
ZIP BOOM BANG, 2. — Average comedy offering
with fair disc recording. (Parkside theatre, Clinton,
Ia. — General patronage.
TROUBLE FOR TWO, 2.— Not so good. The re-
cording was very good. (S. B. Kennedy, Central
theatre, Selkirk, Man., Canada. — General patronage.)
BULLS AND BEARS, 2.— This might have been
okay if the recording on film was new. (S. B.
Kennedy, Central theatre, Selkirk, Man., Canada. — -
General patronage.)
ROMANCE DELUXE, 2. — Just a fair comedy and
not good till the last reel. You get some thrilling
sensations. They can’t make them funny any more,
it seems. Will make a filler. (Arthur W. Howard,
New Strand theatre, Monon, Ind. — Small town pat-
ronage.)
M G M
M G M COMEDIES. — With exception of Harry
Langdon, all are good. (H. R. Cromwell, Bedford
theatre, Bedford, Pa. — Small town patronage.)
BERTH MARKS, 2. Laurel & Hardy — Average
comedy. Recording perfect. (William Bosse, Jr.,
La Sirena theatre. Providence, R. I. — General pat-
ronage.)
MOVIE NIGHT, 2. -Average comedy. (William
Bosse, Jr., La Sirena theatre. Providence, R. I. —
General patronage.)
KELLER SISTERS AND LYNCH.— Fairly good
singing but they are sticks in front of the camera.
Folks have heard these over the radio. (G. B. Orne,
Richmond theatre, Richmond, Vt. — Small town pat-
ronage.)
PATHE
PATHE COMEDIES.— Mostly good, but one. “Do-
ing Phil a Favor,” was very poor. (H. R. Crom-
well, Bedford theatre, Bedford, Pa. — Small town
patronage. )
TURKEY FOR TWO, 2 Was well liked and funny.
Disc recording good. (George Khattar, Casino
theatre, Sydney, N. S'., Canada. — General patronage.)
HAUNTED, 2. — Spooky and plenty of laughs. Disc
r-ecording good. (George Khattar, Casino theatre,
Sydney, N. S., Canada. — General patronage.)
FAIRWAYS AND FOUL, 2.— Here you have golf
at its funniest. Disc recording good. — (George Khat-
tar, Casino theatre, Sydney, N. S., Canada. — General
patronage.)
BIG TIME CHARLIE, 2. — This is the best talking
comedy we have ever seen. Play it. (R. N. Robi-
son, Rex theatre, Waskom, Tex. — Small town pat-
ronage.)
R K O
THE SETTING SON, 2.— The best by far in the
Record Breaker Series. Entirely different from the
others and the recording was perfect. (J. S. Walker,
Texas theatre, Grand Prairie, Tex. — General pat-
ronage.)
THE SETTING SON, 2 Just another comedy. Not
much to it. They can't make comedies any more
that get the laughs. Seems as though they have
forgotten how to make comedies. Just a filler.
(Ai'thur W. Howard, New Strand theatre, Monon,
Ind. — Small town patronage.)
GENERAL GERSHING, 2. — A fair comedy, several
laughs, but not like comedies used to be. Good as
average. Makes a fair filler. (Arthur W. Howard,
New Strand theatre, Monon, Ind. — Small town pat-
ronage. )
TIFFANY
VOICE OF HOLLYWOOD, 1.— A very interesting
little reel that is well liked by everyone. The re-
cording on film is always good. This is a dandy
way to get patrons familiar with all the film stars.
(Carl Veseth, Palace theatre, Malta, Mont. — Small
town patronage.)
UNIVERSAL
XMAS CHEER, 2. — Good comedy. Recording ex-
cellent. These Snookums from Universal are the
best of their shorts, by far. (J. S. Walker, Texas
theatre. Grand Prairie, Tex. — General patronage.)
WARNER BROTHERS
VITAPHONE ACTS, Nos. 965-972. Two very good
acts. (Bert Silver, Silver Family theatre, Green-
ville. Mich. — General patronage.)
(SILENT)
EDUCATIONAL
WHAT A TRIP, 1. — Fairly good Cameo. About
the usual stuff. (O. B. Wolfe, Screenland theatre,
Nevada, O. — Small town patronage.)
NO FUELING, 1 Good cartoon. Everybody likes
Felix. (O. B. Wolfe, Screenland theatre, Nevada, O.
— Small town patronage.)
M GM
CAT AND DOG COMPANY, 2. Our Gang— A new
Our Gang. Pretty good, quite a lot of laughs. I
played it with a special on Sunday but it would have
gone over better with children Saturday night. —
Philip Rand, Rex theatre, Salmon, Ida. — General
patronage.
PARAMOUNT
DIZZY DIVER, 2. — Very good. (Benjamin Shnitka,
Royal theatre, Innisfail, Alta., Canada. — Small town
patronage.)
WHY GORILLAS LEAVE HOME, 2 Very good.
(Benjamin Shnitka, Royal theatre, Innisfail, Alta.,
Canada. — Small town patronage.)
A SHE GOING SAILOR, 2.— Very good comedy.
(Benjamin Shnitka, Royal theatre, Innisfail, Alta.,
Canada. — Small town patronage.)
UNIVERSAL
SITTING PRETTY, 2. Arthur Lake— Fair com-
edy, with plenty of laughs. (H. G. Williams,
Quanah theatre, Fletcher, Okla. — Small town pat-
ronage.)
BLUE WING REVENGE, 2 Fair two-reel Western
with a little action. (H. G. Williams, Quanah
theatre, Fletcher, Okla. — Small town patronage.)
RED COAT CODE, 2. Ted Carson — -Fair two-reel
Western with plenty of action. (H. G. Williams,
Quanah theatre, Fletcher, Okla. — Small town pat-
ronage.)
MAGIC, 2. Buster Brown — Pi'etty good. Philip
Rand, Rex theatre, Salmon, Ida. — General pat-
ronage.)
58
EXHIBITORS HERALD-WORLD
April 26, 1950
w
CHICAGO PERSONALITIES
By JIM LITTLE
HAS everyone got his dollar ready for the Motion Picture Almanac? If
not, scurry around and sell a few papers, for this compendium of infor-
mation, gathered from every conceivable source, will give you practically
any detail which you wish to know concerning the industry. Fifteen hundred
biographies of players and their work may be found within its pages; a list of
the various companies and their personnel; a list of pictures prior to 1929, fol-
lowed by those for 1929 and 1930, as far as they go.
Robert Speck has closed his Kenwood the-
atre to enter the barber business.
* * *
THERE are many little detailed accounts
which you will find of interest, but beside
all this, it is a beautiful book, one you will be
proud to have lying on the library table. The
cover alone is a knockout, and the layout —
well, we can’t say too much about that, for
it is one of our pet delights. Hectic days and
nights have been spent over it, and the finish-
ing touches are now being applied. It will be
ready by May 1, and we can assure you
that we can think of no better way in which
to spend that dollar. Be sure to get your
order in early, and don’t forget — $1 (one dol-
lar) to the Trade, just one little dollar.
* * *
Ralph Bradford, manager of the Bridge-
port theatre, received quite a bit of com-
mendation from his neighborhood when he
gave a benefit show for a local basketball
team.
* * *
The Stockton theatre, Stockton, 111., and
Electric theatre, Walnut, 111., have installed
Continental Sound Equipment, Red John-
son tells us.
* * *
Max Asher has purchased the Vista theatre
from M. O. Wells. The house has been re-
decorated and Western Electric equipment
installed.
* * *
The Hippodrome theatre at 63rd and Cot-
tage has been opened by Abe Cohen and J.
Feldman.
* * *
V. T. Lynch, of the Lynch theatres, sent a
postal card from Miami to Jack Miller read-
ing, ‘‘Don’t understand how anyone can spend
the winter in Chicago. Fishing good here.”
Whereupon there was a rasping sound sus-
piciously like gnashing of bicuspids.
* * *
Leo Salkin, member of the great Salkin
family, is managing the Century theatre for
Balaban and Katz.
Getting Rich
From Losses
A group of exhibitors gathered in
the Universal lobby — a quaint custom
they have — and began to discuss the
theatre business (another common
procedure). When someone came to
the conclusion that it was just one
loss and another, Joe Paley, of the
Rose theatre, came to the front with
this comment: “We have several ex-
hibitors riding around in Lincolns,
some in Cadillacs and others in Pack-
ards— this is the only business where
people are getting rich from losses.’’
Earl Johnson, the ‘‘Swedish ambassador”
and former owner of a chain of Chicago the-
atres, is now handling distribution of “Her
Unborn Child” in the Indianapolis territory.
H= * *
A three-reel all-talking fight picture, titled
“Seeking a Champion,” owned by Jerry
Abrams and mother, is being distributed in
this territory by Jim Murtaugh of the
M and M exchange.
* * *
A baby girl was born to Mr. and Mrs.
Abe Feder. Papa Feder is operating the
Metro theatre.
* * *
Tommy Gilliam, who was named field cap-
tain for the Sam E. Morris drive, reports
that the sales are numbering many. It looks
like it will be a very successful drive, Tommy
said.
* * *
Joe Pastor has sold his Bryn Mawr the-
atre to Harry Tague. Tague will install sound
equipment in the theatre. Pastor just com-
pleted installing DeForest in his Ardmore
theatre.
* * *
Bob Stobel, formerly of Goetz-Movie-
phone organization, who is selling “Her Un-
born Child” in the Omaha and Nebraska
territories, was in town receiving congratu-
lations on the arrival of a baby boy at the
Stobel home.
* * *
The father of Miss Edna Frank, booker
at M G M, passed away in Chicago.
* * *
Exhibitors were fretting over the an-
nouncement of large hats for women this
spring. Many of them, in theatres where
women refuse to remove their hats, were
moaning at the prospect of roars of protest
from the back-seaters.
* * h=
The election in which Judge Herbert
Immenhausen, former exhibitor, will seek
a return to his job, will take place April 8.
He * *
Universal will remake “Where Are My
Children” for State Right release.
He He He
Mae Murray, star of Tiffany’s “Peacock
Alley,” was in Chicago Friday bound for
Broadway from the Coast. Miss Murray
sought the assistance of one of Chicago’s
policemen to get across the snowy streets.
There is the little matter of that trifling
On the (Film) Banks
Of Wabash
Wherein is continued this depart-
ments Confession Column on the
folk who make Film Row what it
is today and hope everyone else is
as satisfied as they feel they have
a right to be.
ARL LESERMAN,' perhaps the youngest
manager in Chicago, was born in Manito-
woc, Wis. The careers of Leserman and
Grad Sears run a curious parallel. When
Sears was named St. Louis branch manager
for First National some years ago, Leserman
was made his assistant. Sears was trans-
ferred to Chicago and Leserman filled the
gap as manager of St. Louis. Then Sears
was made western sales manager and Leser-
man brought to Chicago as manager, thus
stepping into the shoes of Sears four differ-
ent times. Sears and Leserman are real bud-
dies and when Grad has a few minutes to
spare he hops over to see Carl, whereupon
ensues a session of horseplay reminiscent of
their first years ago.
But now to the Q and A stuff. Below are
the questions answered by Carl Leserman in
his own original way.
DATE OF BIRTH: In March. (Oh, what
weather we had in March!)
HEIGHT : 7 feet 8 inches. (On a step-
ladder.)
Married: And how.
WHEN MARRIED: Trying to forget.
SCHOOLS ATTENDED: John Worthy.
FIRST POSITION: Reclining.
FIRST FILM POSITION : Salesman,
Universal.
OTHER FILM POSITIONS: First Na-
tional.
CHILDREN : Barbara and Ruth.
PET PEEVE: Reporters.
HOBBY: Horses.
FAVORITE PRESIDENT: Von Hinden-
burg.
FAVORITE SPORT: Censored.
FAVORITE PICTURE STAR: Herman
Starr, of First National.
$1,800,000 suit against Tiffany to engage
her attention in the East.
* * *
The New Home theatre is installing
Dramaphone. John Semmon is the opera-
tor of the New Home.
* * *
A. Gundling, formerly of the Bryn Mawr
theatre, is now selling real estate, in one hunk
or sliced.
* * *
Samuel C. Mack, brother of Irving Mack,
has joined the Filmack company as treasurer.
Sign Shielding Box
Office Helps Robber
Taking advantage of a large sign which
shielded the box office from street view, a
Negro bandit, held up the cashier of the
Fashion theatre, Chicago, and escaped with
$100.
Dinner for American Legion Commander
NEW YORK. — Major O. I. Bodenheimer, com-
mander of the American Legion, will be the honored
guest at a dinner to be given May 3 at the Hotel
Astor. Major Edward Bowes, managing director of
the Capitol theatre, will be in charge of the enter-
tainment. A notable list of national and civic lead-
ers have signified their desire to be present at
this occasion.
Zlancy’s on Top of the World
Wttk
m
cuiiut
WlllUY
urn*?0**/
Booked in the
Middle West
By
R. K. O.
for
St* Louis
St. Louis
State -Lake
Chicago
Hennepin
Orpheum
Minneapolis
Palace
St. Paul
and by
Publix
for
Publix Royal
Kansas City
Publix Princess
Toledo
Watch This List Grow
In the West it’s WEST COAST THEATRES!
In the East it’s PUBLIX, WARNER and RKO!
Clancy is Sweeping the Country
Distributed by
NAT LEVINE, ARISTOCRAT PICTURES
1650 Broadway, New York City
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t, This Issue— FILM BUYER— Section Two
EXHIBITORS
©ME.
RAL
*•
K.
PARAMOUNT
'SETS NEW STANDARD FOR SCREEN” (JV. V. Telegram) "A BIG SHOW, A GOOD SHOW.”
i;jv.y. World) "A BIG HIT” (JV. Y. Journal) "TALKIE CELEBS SCORE TRIUMPH” (JV. Y.News)
PARADE
"ALL STAR FROLIC” (JV. Y. Eve. Post) "GREAT SHOW” (JV. Y. Mirror) "GENUINE APPLAUSE”
(JV. Y. Times) "COLORFUL, HAPPY, FUNNY” (JV. Y. News) "W ILL RUN WEEKS” (JV. Y. Graphic)
S. R. O. hit at Rialto, > . Y.
Mobs jam leading Broadway long run theatre world premiere engagement.
, , ?n 1917 at the Post Office at Chicago, III., under the act of March 3, 1879. Published
second-class matter, August 20, 171/ , atti e ros m rhicaao. Subscription, $3.00 a year. Single copies, 25 cents.
A.JQQ. No. 3 ^UMni)^u^uiilia^JMisinnnCo^u 407 SoudjiDeaibornSLjlJniayo^SuLiap^^^^^^y^
May 3, 1930
TO BIG RECEIPTS
//
//
Joseph M. Schenck presents
HARRY RICHMAN
PUTTINTeRITZ
with JOAN BENNETT
James Gleason, Lillian Tashman, Aileen Pringle
MUSIC and LYRICS by IRVING BERLIN
Directed by EDWARD SLOMAN
•
Joseph M. Schenck presents
HERBERT BRENON’S
“LUMMOX"
From the Best Seller by FANNIE HURST
with WINIFRED WESTOVER
BEN LYON EDNA MURPHY
WILLIAM COLLIER, JR.
#
Joseph M. Schenck presents
FANNY BRICE
“BE YOURSELF!”
with HARRY GREEN
ROBERT ARMSTRONG
Directed by Thornton Freeland
#
Inspiration Pictures presents
HENRY KING'S
HELL HARBOR
with LUPE VELEZ
JEAN HERSHOLT
John Holland Al St. John
§
Joseph M. Schenck presents
LILLIAN GISH
“ONE ROMANTIC
NIGHT”
Rod La Rocque, Conrad Nagel, Marie Dressier
and O. P. Heggie — Directed by PAUL STEIN
•
Joseph M. Schenck presents
DOLORES DEL RIO
“THE BAD ONE”
EDMUND LOWE
JA GEORGE FITZMAURICE
PRODUCTION
HOLD DATES OPE
FOR THESE BIG ONE
GLORIA SWANSO
in “What A Widow”
Directed by Allan Dwan. Musical Comedy- Dran
RONALD COLMA
in “RAFFLES”
Samuel Goldwyn’s Third All -Talking Box- Off i
Sensation.
EDDIE CANTOI
in “WHOOPEE”
The first Goldwyn-Ziegfeld All Technical'
musical comedy.
“BRIDE 66
with JEANETTE MacDONALD
All Technicolor mammoth Arthur Hammersteii
Joseph M. Schenck Musical Production.
D. W. GRIFFITH’!
“ABRAHAM LINCOLN’
with WALTER HUSTON. Adapted by Stephen Vincei
Benet. The "Birth of a Nation" of Talking Picture
Hi
UNITED £ ARTIST
THE MARK OF MERIT
May 3, 1930
EXHIBITORS HERALD-WORLD
IVIN 1930 “SHORTS” MEDALS!
’ARAMOl'N
SOUND
NEWS
. . . for leap-
ing into the
lead in
sound news
reel field
and hold-
ing it.
CHRISTIE
TALKING
PLAYS
. . . for sup-
plying con-
sis ten tly
fine 2-reel
hits that
click.
>ARAM0UN
QUALITY
ACTS
...for bring-
ing Broad-
way’s big-
gest names
in 1- and 2-
reel spark-
lers.
. . . for the
most popu-
lar single
reel subject
on the mar-
ket.
. . . for an
amazing I -
reel nov-
elty that is
a huge and
deserved
hit.
Tdiousands of exhibitors are
pinning medals on them-
selves for solving their shorts
problem. Find a company
that delivers shorts that have
consistent quality, novelty,
showmanship, and delivers
them as and when promised
— and you can solve it too.
There s One Company Meet-
ing These Requirements.
PARAMOUNT
The Laughing Successor to
ffGoId Diggers of Broadway”
with
JOE E. BROWN
WINNIE LIOHTNGR
Georges Carpentier, Sally O’Neil, Dorothy Revier, Bert Roach,
Edmund Breese. Abe Lyman and his famous band. From the
Stage hit by John McGowan and B. G. DeSylva with music by
DeSylva, Brown and Henderson. Additional numbers by A1
Dubin and Joe Burke. Adapted by Robert Lord. Dance pre-
sentations by Larry Ceballos. Directed by ltOY DEL RUTH.
ALL TECHNICOLOR
trade-mark of The Vitaphone Corporation designating its products
Box-Office Swamped
In Triumphant Opening!
Warner Bros.
HOLLYWOOD THEATRE
Broadway & 51st Street, New York City
No picture in years has scored such
an overwhelming hit. Advance ticket
sale unparalleled in history of Broad-
way $2.00 attractions. Available to
you Day and Date with Broadway.
Hold Everything for
"HOLD EVERYTHING”
HSi
.
i! •» I
’tw&j
IQ
Uniformly
I* ROM the single reel Vita-
phone Varieties to tlie most
elaborate Technicolor pro-
duction, Vi fa |»lionc Discs
satisfactorily meet every
demand of exhibition. • •
Vila phone Discs have passetl
the acid test of perform-
ance under every coiiflition
and have definitely proven
their superiority over any
other method of sound re-
cording and reproduction
8
EXHIBITORS HERALD-WORLD
May 3, 1930
This film brings
SOUND and COLOR
ECONOMY
SONOCHROME expresses every mood of
the picture ... or its dominant tone ... or its
prevailing lighting ... by means of sixteen
delicate tints. And these tints are so adjusted
that they give faithful reproduction of sound.
Thus, Sonochrome supplies two features of
the modern motion picture... sound and color
... at the cost of ordinary black-and-white.
EASTMAN KODAK COMPANY
ROCHESTER, NEW YORK
J. E. Brulatour, Inc., Distributors
New York
Chicago
Hollywood
BROKE EVERY RECORD OH
BROADWAY DURING HOLY WEEK
CONCEDED THE GREATE/T
PLAYED TO STANDING ROOM ON GOOD
FRIDAY- HUMORED/ TURNED AWAY
OPENING as a SUPER ROAD
SHOW SPECIAL at the
Tremont Theatre, Boston, April 22nd
Mayan Theatre, Los Angeles, April 10th
Shubert Theatre, Detroit, April 27th
Grand Theatre, Cincinnati, May 4th
Also Chicago, Baltimore, Cleveland,
Pittsburgh, Kansas City, St. Louis.
Opened Tivoli Theatre, London, England,
April 14 th
b
Jot
C Snit*h
>sep*
r ‘“"‘"o/.,
4
4i/ ,, 0r°ugh ..
*c4*S°
TIFFANY PRODUCTION/ INC.
729 SEVENTH AVE.
NEW YORK, CITY.
10
EXHIBITORS HERALD-WORLD
May 3, 1930
A NECESSARY PART OF ANY
THEATRE EQUIPMENT
is a set of
Richardson’s Handbooks on Projection
To thoroughly know all the fundamentals of both silent and sound projec-
tion, this set is most essential.
In treating this subject the author deals profusely with every angle of
projection — illustrating his lessons with diagrams and pictures.
Some of the many angles dealt with are: Arc Light Source; Carbons;
Condensers; Electrical Action; Projection Angle; Generators; Fuses;
Insulation; Lenses; Light Action; Optics; Picture Distortion; Practical
Projection; Resistance as it applies to the projection circuit; Spotlights;
Switches; Wiring; The Microphone; Recording Sound; Sound Reproduc-
tion; Light Valve Recording; Disc Record Recording; Cleaning and Splic-
ing Sound Film; The Photo-Electric Cell; Electrical Condenser; Amplifiers
and Their Care; Horns and Loud Speakers; Motor Control Box; etc.
You cannot afford to longer delay having the help of these books at your
finger tips at all times.
Tear off and use the blan\ below.
Herald- World Bookshop
407 S. Dearborn St.
Chicago, 111.
Please send me the books checked hereunder, and for which I am enclosing my remittance of $.
Richardson’s Handbook — vol. 1 and 2 of the 5th edition.. $ 6.20
Richardson’s Handbook — vol. 3 (on sound) of the 5th edition — ...$ 5.10
Combination rate (complete set) $10.20
Signed
Address...
City State »
Prompt shipment will be made if order is accompanied i kith certified chec\, money order or draft. We will also ship C. O. D.
> '.‘4
_yncc in a mei
a show like t
tertainmen
» introduction c
jres. Now you
perfection o
WITH
TE GLENN TRY
KATHRYN C
■DY STANLEY S
WILLIAM K
N TWIN SIS!
=RT DANCERS WYNN HC
;s secnm Nmoao,
LES paUL HO
jEANtE L
duclion conceived
)HN MURRAY ANDES
w “El “£“li
, by Oft
eluding the nr,
ramatization o
eorge Gershwin
Rhapsody m Bine
I
8 BOX-OFFICE ORGIES
OF GIRLY-GIRLY GAIETY
WHOOPEE
COMEDIES
*
One of the 8
PATHE.
Wonder Seri
1930-31
And now it's
whoopee, the
spirit of the age — which
is to say, the blessed younger
generation! In proof whereof Pathe
offers a palpitating industry a peppy
series of 8 Whoopee Comedies,- as mod-
ern as television and as box-office as the
clink of good hard coin. You have only
to examine THE CARNIVAL REVUE, first
comedy of this sparkling series, to see how
Pathe is giving your patrons the best of
good times. Song, dance, girls, comedy,
youth — they re all there, with a bright
stellar cast featuring T. Roy Barnes,
Ruth Hiatt and Ray Hughes among
others, with clever Wallace Fox
at the megaphone. And
there are 7 others com-
ing just as unwaver-
ingly good!
es
And the greatest
product stM
The ARIZONA KID with Warner Baxter
Here s the answer to the showmen’s prayer for a companion
picture to "In Old Arizona". Warner Baxter again plays the
same colorful bandit - lover in his further adventures. Cast
includes Mona Maris, Carol Lombard, Mrs. Jiminez. Alfred
Santell production.
The New MOVIETONE
FOLLIES of 1930
Second edition of the record-breaking Follies! Love, laughs,
and lovely ladies! Company of 200 includes El Brendel,
Marjorie White, William Collier, Sr., Frank Richardson, Noel
Francis, Miriam Seegar. Directed by Benjamin Stoloff.
BORN RECKLESS
Edmund Lowe as "Louis Beretti", title role of Donald Hender-
son Clarke’s best-selling novel of gangland. Co-featured are
Catherine Dale Owen, Lee Tracy, Marguerite Churchill,
Warren Hymer, William Harrigan, Frank Albertson. Directed
by John Ford.
has come
through
with the
greatest
line of
money
making
pictu res
in history
ON THE LEVEL
Victor McLaglen as an iron-worker, and a fast-worker with
the ladies, including such charmers as Fifl Dorsay and Lilyan
Tashman. A typical McLaglen triumph. William Harrigan is
also co-featured and the direction is by Irving Cummings.
NOT DAMAGED
A money-making story about whoopee-making youth. Has a
climax they’ll all talk about and flock to see. Cast includes
Lois Moran, Walter Byron, Robert Ames, Inez Courtney. Di-
rected by Chandler Sprague.
WOMEN EVERYWHERE
Musical tale of love and adventure in Morocco and the Foreign
Legion. Cast includes J. Harold Murray, Fifi Dorsay, Ralph
Kellard, George Grossmith, Clyde Cook, Rose Dione.Songs
by William Kernell. Directed by Alexander Korda.
i
if all the year’s
o come!
WILL ROGERS in SO THIS IS LONDON
America’s unofficial ambassador jumps from Paris to London
and lands another comedy hit. From George M. Cohan’s in-
ternational stage success. With Irene Rich, Frank Albertson,
Maureen O’Sullivan, Lumsden Hare, Bramwe II Fletcher. Di-
rected by John Blystone.
ROUGH ROMANCE
Punch-packed drama set amid the snows and tall timbers of
the colorful Northwest. Featured in this great outdoor romance
are George O’Brien, Helen Chandler, Antonio Moreno, Noel
Francis. Directed by A. F. Erickson.
CHEER UP AND SMILE
A radiant radio romance with a sunny story and snappy
songs. Richard Connell wrote it and the cast includes Dixie
Lee, Arthur Lake, Olga Baclanova, Charles Judels, "Whisp-
ering" Jack Smith. Directed by Sidney Lanfield.
GOOD INTENTIONS
Mighty melodrama of a crook who tried to fight his way out
of the underworld against heavy odds. With Edmund Lowe,
Marguerite Churchill, RegisToomey, Warren Hymer, Earle Foxe,
Owen Davis, Jr. Story and direction by William K. Howard.
ROADHOUSE
An intensely human drama of a prodigal son and a father who
bared his soul to save him. With Frank Albertson as the son,
H. B. Warner as the father, Sharon Lynn, Joyce Compton,
Kenneth Thomson, Richard Keene. Directed by Leo McCarey.
ONE MAD KISS
A colorful and stirring musical romance, breathlessly paced
and beautifully acted and sung. With Don Jose Mojica,
golden voiced star, Mona Maris, Antonio Moreno, Tom
Patricola. Directed by Marcel Silver.
The Fox production staff is
the marvel of the industry.
Week in and week out,
throughout the past six
months, it came through
with flying colors. You
were promised money-
makers. You got them!
Now it’s "full speed
ahead!" The tracks are
clear and the throttle’s wide
open! The production staff
is out to smash its own
record for delivering con-
sistently high quality, high
gross pictures. These 12
big ones are coming be-
tween now and July 1 3th,
completing the full season’s
product.
Ride with Fox and write
your own ticket!
14
EXHIBITORS HERALD-WORLD
May 3, 1930
Announcing —
The
ALLIED EXHIBITOR
Published in the Interest
of the Film Theatre Owner
by
The Allied States Association of Motion Picture Exhibitors
Lee Gomers, Editor
A N EVENT of importance to the theatrical industry generally will be the appearance
in the near future of THE ALLIED EXHIBITOR, a magazine devoted exclusively
to the interests of the theatre owners of the country.
C]I Though THE ALLIED EXHIBITOR will be the organ of the Allied States Associa-
tion of Motion Picture Exhibitors, it will be comprehensive in scope and will emphasize
the practical aspects of the motion picture industry. Its policy will be to serve the
interests of the whole body of theatre owners.
t| Its editorial policy will he unhampered, its news unbiased. It will adopt a construc-
tive tone — definite, practical, accurate, helpful. Articles on showmanship and theatre
managment will be prepared by experts.
Special attention will be given to organization activities in all parts of the country.
Through THE ALLIED EXHIBITOR theatre owners may keep informed of what their
leaders are thinking and doing.
Men of long experience in the business have promised their cooperation to attain the
primary objective of THE ALLIED EXHIBITOR — to help theatre owners to be better
showmen and to make a greater success of their enterprises. It will be published
monthly — subscription, $3.00 a year.
Send in your subscription NOW. Here’s the blank — just fill it in:
The ALLIED EXHIBITOR
UNION TRUST BUILDING
WASHINGTON, D. C.
Please enter the following subscriptions at $3.00 each for one year, or $5.00 for two
years, beginning with the June issue, 1930.
Name Address No. Years Amount
For which check (or money order) in the amount of
is enclosed.
“THE HIGHEST HONOR THAT OUR INDUSTRY CAN BESTOW”
Academy of Morion Picture Arts and Sciences, representing the entire
industry, picks “The Broadway Melody ” as the year's Finest picture.
THIS TROPHY GOES
TO METRO-GOLD WYN-
MAYER!
and here’s a prophecy
METRO-
THE LOGICAL CONTENDER
FOR NEXT YEAR’S “FINEST
PICTURE TROPHY”-
AGAIN and again exhibi-
l tors of M-G-M product
recognize that this choice of
service is unfailing! Again
and again the high honors
and the high grosses go to
theatres playing M-G-M.
Box-offices which have just
thrilled to the clink of Greta
Garbo-Anna Christie busi-
ness will now know the de-
lights of another towering
triumph, Norma Shearer in
“The Divorcee.” No other
company may point to such
a consistent year-after-year
record of hit-delivery!
GOLDWYN
-V 0"cC'
May 3, 1930
EXHIBITORS HERALD-WORLD
13
. . . and by coordinated cable or radio
to foreign points . . . ships at sea
Postal Telegraph, through affiliation
in the International System, goes to
Europe, Asia, the Orient over Com-
mercial Cables; to the West Indies,
Central and South America over All
America Cables; to ships at sea through
Mackay Radio. The only American
telegraph company offering a
coordinated communica-
tions service.
Postal Telegraph flashes
messages to 70,000 points
in the United States . . .
8,000 in Canada . . .
KEYED to quick thinking, quick ac-
tion, modern executives demand
equally prompt transmission of their de-
cisions. More and more they are turning
to Postal Telegraph.
Daily across Postal Telegraph’s vast
network of wires speed increasing thou-
sands of orders, quotations, reports, reser-
vations . . . Written records handled with
dispatch and accuracy that spell more
business, better business relations.
An alert, courteous messenger to pick up
your message . . . highly trained operators
to send and receive it . . . another alert
messenger to deliver it . . . or sending
and receiving via the new typing tele-
graph equipment. Throughout each
rapid transaction a high morale, a courte-
ous efficiency, a sense of extra service which
distinguish Postal Telegraph today.
Tostal Telegraph
Commercial Cables
dll dmerica Cables
fflackay Radio
with 1 ASI l VAT HMI;
Billie Dove in
"A Notorious
Affair"
KENNETH THOMSOWWONTAGUE
LOVE. Directed by LLOYD BACON.
Is One Of
The Profit-
Packed Gems In First
National’s Sensa-
tional Line-Up This
Year! Play It Now!
" Vitaphone” is the registered trade mark of the Vitaphone Corp. designating its products.
The
Independent
Film Trade
Paper
EXHIBITORS
H E RALD
WORLD
Home
Office :
407 So. Dearborn St.
Chicago
In This
SUNDAY LIBERATION
Concerted Action Is Launched in Two
States to Clear up Sunday Show Situation
While Introduction of Lankford’s Measure
to Close District of Columbia Theatres on
Sabbath Brings Tough Sledding for Re-elec-
tion of Congressman who Charges “Tirade of
Vilification.”
Issue —
BUSINESS LOOKS UP
Business Looks Fine, say Julius Barnes and
Other Leaders at National Meeting of U. S.
Chamber of Commerce — Fox Films Earns
$9,469,050 in 1929, Equal to $10.28 a Share —
R K O’s First Quarter Profit Is Almost Equal
to Total for All of 1929 — Technicolor’s
Gross for Quarter Is 500 per cent Gain.
COMPLETE INDEX TO CONTENTS
NEWS
Independent supply dealers form own organization for more
aggressive merchandising — Each member company will retain
own entity, Kansas City meeting decides.
Steffes launches cooperative buying of theatre supplies for North-
west Exhibitors Association — Steps down as president but re-
mains general manager.
New developing machine evolved by Universal technicians is to
handle million feel of film a week — Clearer sound is claimed as
one benefit.
Fate of German sound producing depends upon British recep-
tion of Jannings film — Sennett will make 26 sound comedies for
Educational.
DEPARTMENTS
Short Features 45
Music and Talent 46
The Theatre 42
Classified Advertising 51
What the Picture Did for Me 53
Chicago Personalities by Jim Little 58
FEATURES
Service on Pictures 32
The Voice of the Industry (Letters from Readers) 52
Motion Picture Finance 26
Hollywood, by Douglas Hodges 34
Broadway 20
Sound Pictures 38
Pictorial Section 27
J. C. Jenkins — His Colyum 37
ADVERTISEMENTS
FILM, SOUND AND EQUIPMENT— Paramount Publix, United
Artists, Columbia, Metro-Goldwyn-Mayer, Sono Art-World Wide,
Universal, Warner Brothers, Eastman Kodak, Tiffany, Patlie,
Fox, Allied States Association of Motion Picture Exhibitors,
Postal Telegraph, First National, Road Show Pictures, Inc.,
Radiotone Pictures Corporation, A. R. Boyd Enterprises, Bell
and Howell, Crawford Theatre, Mellaphone, Vitadisc.
MUSIC AND TALENT — Doris Roche, Katherine Kaderly,
Laura Lane, Bernard Cowham, Leo Feist, M. Witmark & Sons,
DeSylva, Brown & Henderson, Brooks Costumes.
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Editorial
Stage and Screen
THE fact that the stage theatre has been facing and
continues to face a most difficult situation creates a
certain amount of satisfaction — and almost pleasure — in
various quarters in the picture business.
This is understandable as an attitude of pioneers who
were in tlie picture business at a time when the screen and
everything and everybody connected with it were despised
by the so-called legitimate theatre and its people.
But in the light of events as they now stand it is both
needless and improper that the motion picture industry
should he other than sympathetic toward the condition in
which the stage theatre finds itself. There is now an ex-
ceedingly close bond between the picture business and the
stage, and this bond is likely to become stronger and more
intimate.
Already various leading interests in the industry are
substantially concerned in stage activities and this will
continue. A very important function of the stage in the
next few years will be as a source of material for pictures —
as a testing laboratory for material under consideration for
picture purposes.
Every person sincerely and intelligently interested in
amusements will want only success and progress for the
stage. The stage will never pass as long as civilization lasts.
That it should find some escape from the present difficult
conditions which surround it is something that the motion
picture industry should genuinely wish for.
The stage has long since passed out as important compe-
tition for the screen. Now with the talking picture firmly
established it can never, as far as the general public is
concerned, regain its former position. But the stage can
produce many things which may not be produced in pic-
tures because of their limited appeal. Such things should
not be kept from enactment and they should be made
available to that part of the public which wants them.
A great part of the original province of the stage has
been assumed by the talking picture but there is plenty of
scope left for the healthy continuance of the stage. The
industry should heartily welcome that eventuality.
Criticisms of Code
A CONSIDERABLE part of the attitudes expressed in
various newspapers and by various reform groups
and individuals toward the new Code for motion picture
production, recently announced by the Hays’ association,
is explainable only on the grounds of a rather complete
ignorance of the whole matter.
A large number of the expressions uttered belong in the
classification of the smart-aleck — observations that were
intended to be witty and amusing but turned out to be
only silly because the writers and speakers were dealing
unintelligently with a serious subject.
BY MARTIN J. QUIGLEY
One class of the critical comments claimed that the Code
would accomplish nothing; another claimed that its restric-
tions are so severe as to ruin pictures as entertainment.
It would seem that one class or the other is quite wrong;
the fact, however, is that both classes are quite wrong.
The Code will certainly accomplish a great deal — it has
already accomplished a great deal in having placed before
the studio people a definite scheme of guidance, enabling
them better to understand their responsibilities and to
discharge them.
As far as the severity of the restrictions are concerned,
it should be apparent to any intelligent person that the
best possible judgment that can be obtained on whether
the restrictions are too severe is to be had from the pro-
ducers who know motion picture entertainment and who
intend to make their living out of the production of suc-
cessful entertainment. The producers agreed unanimously
to the restrictions set forth in the Code.
It is a disturbing fact that many irresponsible writers
and speakers who actually do not know any subject well
are under the impression that they know just about all
there is to be known about motion pictures. Although this
type of person will not take the trouble to inform himself
relative to the intricate and involved nature of this whole
question will, nevertheless, set himself up promptly as an
authority and proceed to tell the industry and the public
just what is what.
The industry need not trouble itself about these expres-
sions. The new code promises great and substantial
progress. All that the industry needs to do is to see to it,
in every possible manner, that the Code is applied as dili-
gently as possible and that the spirit of it is lived up to as
faithfully as possible.
AAA
Better Reproductions
RECENT surveys indicate a material improvement in
the character of the reproduction of sound pictures
which is being given by the theatres generally. In many
cases in which inferior reproduction is still in vogue the
reason is poor equipment which was hastily installed in
the first rush for sound. In other cases exhibitors have put
off making necessary alterations in their theatres. There
is a heavy penalty being levied against the theatres in both
of these instances. The obvious steps toward relief which
must be taken is the installation of adequate equip-
ment, together with the making of necessary acoustical
alterations.
The Herald- World plaque for better reproduction has
been an influence for better reproduction. The awards
have focussed attention on the necessity for better repro-
duction and have appropriately honored theatres which
have achieved that result. Ceremonies in connection with
the awards are also doing much to make the public appre-
ciative of good reproduction.
Exhibitors HERALD-WORLD * MARTIN J. QUIGLEY, Publisher and Editor
Incorporating Exhibitors Herald, founded 1915 ; Moving Picture World, founded 1907 ; Motography, founded 1909 ; The Film Index, founded 1906
Published every Wednesday by Quigley Publishing Company, 407 S. Dearborn Street, Chicago; Martin J. Quigley, President; Edwin S. Clifford, Secretary; George
Clifford, Assistant Treasurer. Member Audit Bureau of Circulations. All contents copyrighted 1930 by Quigley Publishing Company. All editorial and business corre-
spondence should be addressed to the_ Chicago office. Other publications : Better Theatres, devoted to the construction, equipment and operation of theatres, pub-
lished every fourth week in conjunction with Exhibitors Herald-World ; The Film Buyer, a quick reference picture chart, published every fourth week as Section 2
of Exhibitors Herald-World; The Motion Picture Almanac, Pictures and Personalities, published annually; The Chicagoan and Polo, Class publications.
May 3, 1930
EXHIBITORS HERALD-WORLD
19
Concerted Fight on Blue Laws
Hits Climax in Several States
600,000 Voters Are Polled on
Issued by Philadelphia Paper
Natchez Writ Action Watched by Mississippi — Lankford
Challenges Foes of District of Columbia Bill
A series of rapidly developing events involving the issue of Sunday shows
was climaxed this week by the launching of a Sunday Blue Law Poll among
600,000 registered voters of Philadelphia by the Philadelphia Record, a con-
certed attack on the archaic measures in Mississippi, and a bitter attack by
Representative W. C. Lankford of Georgia upon the opponents of the bill he
has introduced for foisting show-less Sundays upon the District of Columbia.
The industry throughout the country will await with interest the outcome
of the Mississippi fight, the Philadelphia poll, which started Monday, April 28,
and the election in Georgia, where Congressman Lankford is facing a crucial
fight for re-election. The Georgian charges a “tirade of vilification’’ against
him by “Sunday haters, atheists and infidels.”
Lankford Facing
Tough Sledding in
Re-election Battle
Charges Abuse Follows Introduc-
tion of D. C. Sunday Closing
Legislation
By FRANCIS L. BURT
WASHINGTON, April 29. — The old
superstition that reform legislation is full
of dynamite is not without foundation, ac-
cording to the experience of Representa-
tive William C. Lankford of Georgia, who
this fall will face a bitter fight for re-
election to Congress.
Introduction of his Sunday closing bill
for the District of Columbia has let loose
upon his head an avalanche of what he
calls abuse and misrepresentation.
Admits He's Good Legislator
In a lengthy defense against the charges
which have been hurled upon him, Lank-
ford modestly admits that as a legislator
he is good. His Sunday bill, he confesses,
he “drew in a few minutes one night.” He
has also “presented a plan which will solve
the farm problem,” and his addresses on
the subject of canals in Georgia and Flor-
ida, he has been told, “are the best on this
subject ever presented by anyone.”
Charges “Tirade of Vilification”
A “tirade of vilification” by “Sunday hat-
ers, atheists and infidels” has been carried
on in an effort to prevent enactment of the
measure, he asserted. The charges against
him have been numerous, including lack of
attendance at sessions of the house, the
running of footraces, undue devotion of
time to prosecution of private real estate
operations, airplane joyriding, employment
of a brother as secretary without the
brother actually working, etc., etc. All
these were denied categorically and at
length by Lankford.
“I introduced a Sunday bill, which
I drew in a few minutes one night,”
Lankford complained. “There has
been no hearing on it, and I spoke
for only about five minutes on it last
year. I am making these remarks
now not so much to argue the merits
of my Sunday bill as to tell the truth
about some reports, originated largely
by those who are fighting all Sunday
legislation.
“Some may wonder why a Sunday bill
should bring about such a bitter fight. I
know and I will gladly name a few of the
reasons. Any bill that seeks to interfere
with a person’s religion or lack of religion
or in the least interferes with the effort of
those seeking to destroy all faith in God
or which bill bothers anyone in making
enormous profits in cash out of the public
at once arouses a determined fight. My
bill does not interfere with anyone’s reli-
gion. It does, though, run counter to the
ideas of those who would destroy all re-
ligion. Therefore I am bitterly fought by
those who wish to commercialize Sunday and
wish to desecrate the day in order to swell
their movie, theatre, dance hall, and other
Sunday gate receipts.” .
Public officials and civic leaders of Phila-
delphia expressed themselves highly in favor
of the postcard canvass of sentiment. Thomas
Love, chairman of the board of theatre con-
trol, declared that “the blue laws have be-
come the most serious problem in Philadel-
phia today and I am emphatically in favor of
obtaining such an expression of public opin-
ion as is being made by the Record.”
The ballots, which bear no identification
mark except the number of the various wards,
offer three proposals, as follows :
“I favor continuance of the Pennsylvania
Blue Laws in their present form.”
“I favor modification of the Pennsylvania
Blue Laws which would permit strictly ama-
teur sports and amusements on Sunday after-
noons, but which would prohibit commercial-
ization.”
“I favor the repeal of the Pennsylvania
Blue Laws, and the legalizing of symphony
orchestra, other musical entertainments, and
professional sports, together with the open-
ing of theatres and outdoor amusement parks
on Sunday afternoons and evenings.”
Reputable accountants will tabulate the re-
sults, wdiich are to be published daily and to
be broadcast by radio.
Mississippi Exhibitors
Battle Blue Measures
(Special to the Herald-World)
NATCHEZ, MISS., April 28.— An on-
slaught is being made on the blue laws of
Mississippi by theatre managers in general,
supported by a majority of the population in
the various centers, and as no formal ruling
was given at the conclusion of arguments on
the petition to dissolve the injunction prohib-
iting Sunday moving picture shows, it was in-
dicated by Chancellor R. W. Cutrer Saturday
that he would probably sustain the contention
of C. F. Engle, attorney for the Publix Thea-
tres, Inc., owner of the Baker Grand theatre,
that an injunction should not be obtained
through a court of equity to prevent a mis-
Add 18 Technicolor
Cameras to Present 35
(Special to the Herald-World)
HOLLYWOOD, April 29.— Tech-
nicolor has ordered 18 new color
cameras to supplement the present
35 now in Hollywood. Less than one
year ago there were nine of these
cameras in the world.
demeanor or threatened criminal act unless
there was an invasion of property rights.
On the opening of the hearing on the mo-
tion to dissolve the injunction a number of
Natchez ministers testified that they consid-
ered Sunday moving pictures objectionable.
This move of County Attorney Brown was
countered by C. R. Engel, attorney for the
theatre company, by calling a number of
prominent women, mothers who are active in
church and civic affairs. These declared they
favored Sunday moving pictures and did not
consider them a nuisance as contended in the
application on which Judge R. L. Corban
granted the injunction which stopped the pres-
entation of a moving picture show here two
weeks ago.
William Jones, manager of the Baker
Grand theatre, testified that no charge was to
be made for the moving picture to be pre-
sented last Sunday afternoon and that the
large crowd assembled at the theatre was
entirely orderly.
Iowan Is Arrested
( Special to the Herald-World)
DES MOINES, April 29. — Sunday motion
picture strife continued in Iowa when H. E.
Rehfield of Bloomfield, manager of the Iowa
theatre, was arrested for operating a business
on Sunday contrary to the laws of the state.
Information is said to have been filed by
L. E. Goode, local business man. It was he
who helped obtain an injunction stopping a
special election to have been held January 17
to determine the policy and the status of the
Sunday theatre.
Rehfield pleaded not guilty and was released
on bond. His hearing will be held before
Justice F. W. Baumgarten May 1.
Kentuckian Is Acquitted
(Special to the Herald-World)
HENDERSON, KY., April 29. — F. M.
Kendall, manager of the Kentucky theatre,
has been acquitted by a jury of charges of
operating a Sunday moving picture show. He
has been arrested three times on similar
charges, alleging violation of the old blue
laws. In the first case he pleaded guilty and
accepted a $2 fine. In the next case he was
convicted and fined $25 and appealed the case
to the circuit court, May term. On April 22,
the third case was tried, and it was the first
to go to a jury, resulting in dismissal.
Close Theatre Pending Vote
The theatre at Kissimmee, Fla., has been
closed down for the last five weeks pending
a vote on May 3 as to whether there shall be
Sunday shows, the Herald-World is in-
formed. If the decision is in favor of Sun-
day programs, the theatre will install sound
(RCA Photophone).
20
EXHIBITORS HERALD-WORLD
May 3, 1930
Warner’s New Theatre
THE Warners satisfied a thoroughly human ambition when
they opened the new Hollywood theatre on Broadway the
other evening. This is the first great theatre built by their
own hands, so to speak, and it is the last word in construction
from the point of view of see-
ing and hearing. Finally, it is
a memorial to their departed
brother, Sam, for whom these
Warners have a profound re-
spect and affection.
The new theatre is most at-
tractive, combining to a charm-
ing degree the new and the old.
One could hardly imagine a
theatre especially built for
sound and sight to be in a style
that had its heyday many years
ago, and yet this new Holly-
wood theatre is in the departed
rococo. The result, curiously
enough, is not incongruous,
but thoroughly pleasing.
The opening was done in the
best Warner manner. There
was an amazing turnout of
celebrities, thanks of course to
the irrepressible Abe Waxman.
Leaders from all walks of New
York life were present to in-
spect the theatre, hear a taste-
fully short series *of speeches,
and to watch a hilariously
funny picture, “Hold Every-
thing.”
The Warners deserve con-
gratulations. They have made
quite extraordinary contribu-
tions to the advancement of
motion pictures, and it is only
right that they should have
profited by their courage,
their foresightedness, their
boundless energy.
The Warners, almost un-
aided and generally against the
advice of volunteer well-wish-
ers, gave motion picture enter-
tainment music and speech and
color. Nobody else, in these
modern times, has done as
much.
- The Sound -
I have attended a Hollywood premiere. Let the world
quake, let the lightning strike, let the Reaper draw His Grim-
mest Curtains, I have Lived. Unforgettable, astounding,
breath-taking — in a pig’ s ear ! The worst evening I’ve yet
spent in Hollywood.
Don’t believe the hooey you read about these tony premieres
and orgies. Some pal (pal, as in pallbearer) dragged me to
one of these super spectacles and the doctor says I’ll be able
to sit up in bed about a week from now.
/ don’t exactly remember the name of the theatre— Turkish or
Greek or something— <ind my nurse tells me I teas already con -
fined to my bed by the time they got around to the picture but
I sort of faintly remember some of the things.
I got to the theatre about five minutes before midnight in a
cab that cost $2.40 for 35 minutes driving. The minute I
stepped out of the cab I became blind. They have a bright
custom out here of putting 40 arc lights on everyone who
steps out of a car.
▲ A A
Having neither a cane nor a dog to lead me I started stu n-
bling towards the traffic but a kind doorman put his fingers
between my collar and neck and threw me towards the curb. In
a few minutes I could make out the situation, which seemed to
be broad daylight in a fog. All those lights kept up a steady
smoke and millions of moths flew in my face. 1 began a simple
statement to my* friend but being a vegetarian I had to keep my
mouth shut. Dead ones keep falling on you.
▲ ▲ ▲
All you see around you are people in evening clothes, the
men with swallowtails. Having only a dinner coat I kept my
hat over my face. A beautiful gal came running over and
threw her arms around me. “Oh, Mr. Geller,” she said,
“you’re a dear, can I have a pencil?” I later found out this
was a regulation gag.
AAA
While all those cameras are cranking some of these little-shot
actresses try to be conspicuous by pulling that familiarity stunt
with someone in the crowd. I didn’t know this , but / handed
over my gold pencil , a present from the wife , and the actress
started to autograph something that looked like a stick of gum.
AAA
She got halfway through making an X when all of a sudden
the crowd jumped right on my neck. One of the crazy cops
had chased a lyric writer or someone right up on the curb
with his horse and when I came to I was a block from the
theatre and minus my gold pencil.
AAA
Being a block from the theatre put me outside the circle of
policemen and I had to show my tickets to forty million uniform*
to get near the place again. After 20 minutes of off tackle
plunges 1 get within seeing distance of the lobby and two tough
babies in overalls grab hold of me and ask me if I want a good
kick in the face for walking right into a shot they were taking
of Supervisor Gooble. I say “No,” and two more guys come
screaming over and say my talking spoiled their sound sequence.
▲ ▲ ▲
On the bottom of the chart that hangs on the foot of my
bed I see something that reads, “Killed policeman and horse,
shot manager of theatre, mangled two actresses and director,
tore down first and second balconies of theatre and threw
them at cashier.” Don’t believe it, why should I kill a horse?
NORMAN KRASNA.
“Paramount on Parade ”
AN audience attending a performance of “Paramount on
- Parade” indicated a willingness to abandon the assump-
tion that applause of a motion picture performance is futile,
and therefore not to be considered. Such an attitude should
be developed and diligently
encouraged. Of course a house
full of good hearty belly laughs
is a most convincing indication
of an audience’s reaction.
But dramas and even most
comedies are not of the type to
draw forth or expect such man-
ner of appreciation. So if an
audience could be induced to
applaud a picture, or the espe-
cially commendable perform-
ance of one of its characters,
just as they do in legitimate
theatres, the beneficial results
would be far reaching.
It is rather difficult at pres-
ent for a critic to judge the
reaction of an audience. He
can only give his own opinion
which may be far different,
and no criterion as far as the
exhibitor is concerned.
There was a smattering of
applause after the first few
bits in “Paramount on Pa-
rade.” It grew in volume until
Mitzie Green’s performance,
when it became general.
For the rest of the picture,
there could be no question in
anyone’s mind which of the
performances pleased the audi-
ence most. They acted just as
though they were attending a
regular stage production, and
even applauded at the close of
the picture. The effect was
that the aloofness of the screen
performer was minimized,
bringing that feeling of inti-
macy which is still the prin-
cipal advantage the legitimate
play has over the screen.
—PETER VI SC HER.
May 3, 1930
EXHIBITORS HERALD-WORLD
21
Independent Supply Dealers of
Key Cities Form National Unit
Each Dealer-Member of Affiliated Organization Will Retain Entity
— United Front for Aggressive Merchandising Is Aim, Says
Clyde Badger of Kansas City, Acting Chairman
[By Special Correspondent to the Herald-World]
KANSAS CITY, April 29. — An organization of independent theatre supply
dealers has been perfected and is ready to start operations on a national basis,
according to an announcement made this week by Clyde Badger, manager of
Stebbins Theatre Equipment Company of Kansas City, who is acting chairman
for the association.
The body is to be known as the Affiliated Theatre Supply Dealers and to date
practically every key city in the United States is represented in the list of
dealer-members.
SMPE Schedules
52 Papers for Its
Meeting May 5-8
Hays, Franklin, Thalberg, Jenkins
Among Those to Speak
at Washington
(Special to the Herald-World)
NEW YORK, April 29. — The most ex-
tensive and diversified program of papers
and entertainment ever given in the history
of the Society of Motion Picture Engi-
neers, will be offered at the society s
spring meeting to be held in Washington,
D. C., May 5 to 8, at the Wardman Park
hotel. The program of 52 papers covers
practically every branch of the motion
picture industry. Among the many sub-
jects covered are television, color, home
radio movies, acoustics, medical cine^
microphotography, and many. phases of
sound recording and reproduction.
The list of speakers includes such no-
tables as C. Francis Jenkins, famous for
his developments in motion pictures and
television; Will Hays, who will be the
principal speaker at the banquet; Irving G.
Thalberg, vice president of MGM; and
Harold B. Franklin, president of Fox-West
Coast Theatres. There will also be speeches
in sound by a number of others prominent
on the West Coast. Of special interest
will be a visit to the Bureau of Standards.
Among the entertainment features will be
a visit to the White House, a sight-seeing
trip to Mount Vernon, special screenings
of motion pictures, and a banquet on
Wednesday night, with entertainment fur-
nished by Washington theatres.
Everyone planning to attend the meet-
ing is urged by the committee to make
reservations at the Wardman Park hotel,
by writing directly to the hotel.
A Chicago section of the SMPE is to
be formed soon. An informal dinner and
meeting was held in Chicago April 17 by
Chicago members of the society, at which
time 26 members drew up a petition asking
the Board of Governors for authority to
organize the section. Each of the 26 mem-
bers is pledged to bring in one new mem-
ber by May 1. J. A. Dubray of Bell &
Howell, was elected temporary chairman;
and J. E. Jenkins temporary secretary.
Columbia to Make Dialog
Screen Epic of “Arizona,”
American Stage Classic
(Special to the Herald-World.)
NEW YORK, April 29. — The famous
stage play, “Arizona,” has been secured by
Columbia for an all-talking screen produc-
tion. The play, by Augustus Thomas,
began its nine years of popularity in 1899
at the Hamilton Opera House in Chicago,
where it had its premiere and where it
played for more than a year with a cast
including Theodore Roberts. Robert Edeson,
Arthur Byron, Olive May, Eleanor Robson,
Edmund Holt and Lionel Barrymore.
Eisenstein, Russian
Director, Signed by
Lasky at $100,000
(Special to the Herald-World)
PARIS, April 29. — Serge Eisenstein, soviet
film director, whom the French government
ordered to leave the country, has signed with
Jesse Lasky at a reported figure of $100,000
annually to direct for Paramount. He is
planning to sail for America soon, having re-
ceived permission from the soviet government
to go to America for six months.
“In keeping with the many advancements
which have brought the motion picture in-
dustry to a new stage of greater and more
significant development,” said Badger in an
announcement, “and with the future of the
motion picture theatre so bright, Affiliated
Theatre Supply Dealers is formed to pro-
vide for the independent theatre supply
dealers a united front, more aggressive and
more effective merchandising.
Each Dealer Retains Entity
“But the organization, designed in the
interest of all members equally, in no man-
ner affects the dealer-members in the in-
dependent operation of their business. Each
member-dealer will continue to run his own
business, for it is not the purpose of the
organization to regulate or interfere in any
manner with any dealer-member’s manage-
ment of his business. The membership of
Affiliated Theatre Supply Dealers is a
membership of successful concerns; their
individual methods and policies have been
tried and proved during many years’ ex-
perience— each of the dealer-members must
continue to make good in the territory he
serves.”
Manufacturers of product sold by the in-
dependent dealers have expressed their in-
terest in the organization and have pledged
their desire to cooperate.
Dealer-Members Listed
The dealer-members and the cities in which
they are located follow:
Birmingham, Ala., The Queen City Feature
Service, Inc., V. Harwell.
Boston, Mass., Independent Theatre Supply
Co., Inc., A. M. Hosmer.
Burlington, Vt., H. P. Boardman Co., H. P.
Boardman.
Charlotte, N. C., Carolina Theatre Supply
Co., J. U. McCormick.
Chicago, 111., Guercio & Bartel, Jas. V.
Guercio ; Movie Supply Co., M. N. Behrend.
Cincinnati, O., Cincinnati Motion Picture
Co., Clarence E. Runey.
Cleveland, O., Oliver Moving Picture Sup-
ply Co., Elwyn E. Oliver.
Clovis, N. M., Eastern New Mexico Thea-
tre Supply Co., E. R. Hardwick.
Denver, Col., Graham Bros., Harry W.
Graham.
Des Moines, Iowa, Des Moines Theatre
Supply Co., A. E. Thiele.
Detroit, Mich., McArthur Theatre Equip-
ment Co., Geo. McArthur,
Fargo, N. D., McCarthy Theatre Supply
Co., T. J. McCarthy.
Greenville, S. C., Imperial Film Service,
Trio Amusement Co., Ed C. Curdts.
Houston, Tex., Southern Film Service, Inc.,
I. P. Haring.
Kansas City, Mo., Stebbins Theatre Equip-
ment Co., C. H. Badger.
Los Angeles, Cal., Breck Photoplay Supply
Co., J. E. Maguire ; B. F. Shearer Company,
B. F. Shearer; J. Slipper & Co., Guy Slipper.
Louisville, Ky., Louisville Film & Supply
Co., W. E. Carrell.
Memphis, Tenn., Monarch Theatre Supply
Co., I. M. Cohen.
Milwaukee, Wis., The Ray Smith Co., Rav
A. Smith.
New York, N. Y., Amusement Supply Co.,
Inc., I. H. Moskowitz.
Omaha, Neb., U. S. Theatre Supply Co.,
U. S. Scenic Studios, Inc., Wm. C. Paapke;
Quality Theatre Supply Co., Carl White.
Portland, Ore., B. F. Shearer Co., B. F.
Shearer.
St. Louis, Mo., Erker Bros. Optical Co.,
H. G. Lihou.
Salt Lake City, Utah, Service Theatre Sup-
ply Co., Inc., Gordon Thornburg.
San Francisco, Cal., B. F. Shearer Co.,
B. F. Shearer; Western Theatrical Equipment
Co., L. G. Dolliver.
Seattle, Wash., B. F. Shearer Co., B. F.
Shearer.
Sioux Falls, S. D., American Theatre Sup-
ply Co., Jos. A. Bradley.
Spokane, Wash., Spokane Theatre Supply
Co., H. Smith.
Washington, D. C., Ben Lust Theatre Sup-
plies, Ben Lust.
Fox Film Corporation Earns $9,469,050
During 1929; Equal to $10.28 per Share
(Special to the Herald-World.)
NEW YORK, April 29. — The Fox Film Corporation reports that its profit for
1929, ending December 28, amounted to $9,469,050, which is equal to $10.28 a share
on combined 820,660 no par shares of class A stock and 100,000 shares of class B.
This compares with net profit of $5,957,218, or $6.47 a share, earned on the com-
bined shares in the year ended December 29, 1928.
NEW YORK, April 29. — Application for an injunction to restrain Fox Film
from “issuing, transferring or delivering” 1,600,000 shares of its own stock plus
$27 ,000,000 in cash for the acquisition of 600,000 shares of Loew’s, Inc., was filed
in federal court by H. Clay Kress of Philadelphia and Wilhelmina Heymann of
Boston.
22
EXHIBITORS HERALD-WORLD
1
May 3, 1930
Universal Sales Force All Set on First
15 of Twenty Specials
International Convention , Addressed by Carl Laemmle and Will Hays ,
W/inds Up with Plans All Made for Record Season
(Special to the Herald-World)
NEW YORK, April 29. — The first fifteen of Universal’s twenty produc-
tions for 1930-31, under the policy of making only specials, and only
an even score of them at that, were announced by Carl Laemmle at
Universal’s first international sales convention, held at the Savoy-Plaza start-
ing Saturday and closing tonight.
THE conventioners, including home office
executives, a Coast delegation headed
by Laemmle and Carl, Jr., general man-
ager of Universal studios, and sales repre-
sentatives from Europe, South America,
Australia, and all territories in the United
States and Canada, heard addresses by
Will H. Hays, J. E. Otterson and Whitford
Drake, president and vice president of Elec-
trical Research, S. L. Rothafel (Roxy), and
George F. McLelland, vice president and gen-
eral manager of National Broadcasting Com-
pany, from which comes Graham McNamee,
chief broadcaster, as Talking Reporter of the
Universal Newsreel.
Detailed analysis of product and sales poli-
cies was given by R. H. Cochrane, vice presi-
dent, and Lou B. Metzgar, general manager.
See Films and Stage Play
On the afternoon of the opening day they
saw “Czar of Broadway’’ and “White Hell
of Pitz Palu” in the projection rooms of
the home office, and at night attended the
stage performance of “Strictly Dishonor-
able,” which has been purchased by Uni-
versal as a starring vehicle probably for
John Boles. After the opening day they
settled down to the business of sales plans.
From the Coast, besides the Laemmles,
came John Wray, Mr. and Mrs. Maurice
Fleckles, Ivan St. John, assistant to Carl
Laemmle, Jr., Jerry Horwin, and Jack
Ross, secretary to Carl Laemmle.
The Laemmles were to pass upon three
of the five pictures now in negotiation be-
fore returning to the Coast.
The fifteen already decided upon are:
“Outside the Law.” Underworld melo-
drama written and directed by Tod Brown-
ing, who created the original silent picture
of the same name, one of Universal’s big-
gest successes. The cast of the all-talking
version will be headed by Mary Nolan and
Edward G. Robinson.
“Little Accident.” Stage success of
Floyd Dell and Thomas Mitchell. All-star
cast. Director, William James Craft.
“Boudoir Diplomat.” Play by Rudolph
Lothar and Fritz Gottwald.
“East Is West.” Play by Samuel Ship-
man and John B. Hymer, which ran three
years on Broadway. Lupe Velez will be
starred in the screen version, which will
have Technicolor sequences. A. E.
Thomas, playwright, will write the adapta-
tion and continuity.
“Sincerity,” John Erskine’s novel, to be
directed by John M. Stahl.
“Strictly Dishonorable,” by Preston
Sturges, stage hit. John Boles will prob-
ably be starred and it will have a musical
background.
“Saint Johnson,” by W. R. Burnett,
author of “Little Caesar” and “Iron Man.”
This Western novel will be made an out-
door epic co-featuring Lewis Ayres and
John Wray, of “All Quiet on the Western
Front.” The picture will be released simul-
taneously with the publication of the book
by Lincoln MacVeagh next fall. William
Wyler will direct.
“Ourang,” dramatic story which will be
filmed in dialog in the wolds of Borneo.
A complete expedition, headed by Harry
Garson and Julius Bernheim, .has been sent
from the Universal studios to Borneo.
Dorothy Janis will have the feminine lead.
Sequel to “All Quiet on the Western
Front,” by Erich Maria Remarque. His
new novel will be picturized by Universal
as a super-production. It will be published
serially in Collier’s.
“The Love Cavalier,” operetta with John
Boles and Jeanette Loff. To be directed
by John S. Robertson.
“Gypsy Love Song,” original story by
Konrad Bercovici, with songs and music
by the author. John Boles, Jeanette Loff
and Lupe Velez will appear in this
operetta.
Two John Murray Anderson Productions.
These will be musical plays by the creator
and director of “King of Jazz.”
“Cohens and Kellys in Ireland.” Fifth
of the series. A musical comedy-drama,
with sequences in Technicolor.
“The Oregon Trail,” outdoor picture with
all-star cast. Edward Laemmle will direct.
“All Quiet" Opening
Is One of Season ’s
Outstanding Events
( Special to the Herald-World)
NEW YORK, April 29. — The New York
opening of Universal’s, “All Quiet on the
Western Front” here tonight at the Central
theatre was one of the outstanding events of
the season. Thousands thronged Broadway
and motion picture executives, their families,
important guests, and members of the trade
and local press attended the picture premiere
of one of the greatest of all war novels.
The opening climaxed Universal’s sales
convention of the past four days and the con-
ventioners, headed by Carl Laemmle, attend-
ed the theatre in a body.
“All Quiet on the Western Front” will not
be shown in any other theatre in New York
for the rest of the season.
Petition Brings Special
Vote Over Sunday Shows
(Special to the Herald-World)
GAINESVILLE, FLA., April 29.— Acting
on a petition of 500 residents of Gainesville
the city commission has issued a call for a
special election to be held Tuesday, May 20,
for the purpose of determining whether or
not moving picture shows and other theatrical
productions may be permitted to operate on
Sundays.
Austin Company Gets
Technicolor Contract
(Special to the Herald-World)
CLEVELAND, O., April 29.— The Techni-
color Motionpicture corporation of Holly-
wood, Cal., has awarded the Austin company
of California the contract for the design and
construction of a camera maintenance and re-
pair building.
Whitbeck Again
Scores on Coast
The first issue of “Screen Mirror,”
combining both fan magazine and
house organ (or program), has just
been issued by West Coast theatres
under the supervision of Frank
Whitbeck, director of advertising
and publicity.
This initial issue, which has all the
ingredients of a successful publica-
tion, will be sold first in the lobbies
of Grauman’s Chinese, Fox Carthay
Circle and other important Los An-
geles theatres, with expansion of dis-
tribution to all West Coast houses
on the Coast probable.
A four page form in contrasting
color, and bound in the center of
each issue, announces the advance
program at the theatre through
which distribution is made.
“Screen Mirror” is a worthy sister
( or brother, whichever you choose to
call it) to “Now,” the institutional
publication issued weekly by the
Whitbeck staff.— J. M. S.
T elevision in Home Now
Likely , But Won’t Affect
Theatre, Schnitzer Holds
(Special to the Herald-World)
NEW YORK, April 29. — Joseph I. Schnit-
zer, president of Radio Pictures, in speaking
of television, says: “I think television in the
home is a probability.
I have seen enough
of television experi-
ments to be really
impressed. We could
put a machine in the
Ziegfeld theatre and
audiences all over
the country could
see it, or instead of
making hundreds of
prints, we could sim-
ply televise a master
print. We might, for
instance, charge a
dollar a week for
j. I. Schnitzer each machine, and if
there were twenty-
five million of them, we could easily afford
a big program.
“In my opinion, television will not affect
the theatre. People will always go to the
theatre to see real people on the stage from
time to time and there is no reason for the
exhibitor to worry.”
Sylvia Moses to Wed
Eugene Picker in June
(Special to the Herald-World)
NEW YORK, April 29. — The marriage
ceremony of Sylvia Moses, daughter of Mr.
and Mrs. Nathan Moses, 490 West End ave-
nue, New York City, and Eugene Picker, son
of Mrs. Celia C. Picker and the late David V.
Picker, 1125 Fifth avenue, New York City,
will take place on Tune 12th, 6 p. m., at the
Temple Emanuel, 65th St. and Fifth avenue,
New York City, with dinner and dance to
follow at the Astor Hotel. Miss Moses at-
tended the Jennie Hunter School and Colum-
bia Lhiiversity. Mr. Picker attended New
York University and is assistant to David L.
Loew, vice-president of Loew’s, Inc.
Kansas Board Head Dies
(Special to the Herald-World)
GIRARD, KAN., April 29. — Miss Emma
Viets, chairman of the Kansas State Board
of Review, died here today after an illness
of some time.
May 3, 1930
EXHIBITORS HERALD-WORLD
23
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This official announcement shows the
placing in effect of the decision of the
directorate of Paramount Famous Lasky
to change the name to Paramount Publix
Corporation. The change was effective
last Thursday.
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jg« Adjust your theater going hour, too! Come early to
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late evening rush and assure yourself of immediate seats !
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This is the way Publix-Balaban & K met the daylight saving problem in Chicago, this text
heading the advertisements of the loop houses in the Sunday papers the day the new time
started.
Steffes Launches Co-op Buying
Of Supplies for N. W. Exhibitors
Minneapolis Convention Instructs Steffes as General Manager to
Turn Down Any Arbitration System “Handpicked by Dis-
tributors”— W. M. Miller Named President of Association
[By Special Correspondent to the Herald-World]
MINNEAPOLIS, April 29. — Most important and constructive of the actions
taken at the annual convention of the Northwest Theatre Owners Association
here last week, which was surprisingly quiet throughout, was the adoption of
a cooperative buying plan by which exhibitors who are members of the asso-
ciation in good standing will purchase all their supplies, equipment and acces-
sories through the Theatre Owners Association at great saving.
Although contracts, guarantee average and other disputed questions of the
industry were given their share of discussion which mounted to heated argu-
ments at times, no specific action was taken other than a determination never
to accept the 5-5-5 contract if it includes arbitration in the form proposed by
the producers.
Arbitration Made
Compulsory in New
Canadian Contract
(Special to the Herald-World)
TORONTO, April 29. — A new Standard
Contract form has been officially adopted by
the M P D E of Canada and becomes effective
May 15. It provides for compulsory arbitra-
tion despite judge Thacher’s ruling in the
States, which has no legal effect in Canada.
The clause is in accordance with arbitration
acts in force in the provinces and follows the
arbitration plan of the British Standard
Contract.
It provides that a board of arbitration shall
consist of one member representing the dis-
tributor and one the exhibitor, with a third
to be chosen if necessary. Fees of arbitrators
are fixed by the statutes, and costs of arbitra-
tion will be borne by the unsuccessful party.
Penalty clauses have been eliminated and en-
forcement of awards will be a matter of court
decisions if necessary, as in Great Britain.
A submission to arbitration is irrevocable and
has the same effect as if made by a court
order.
RKO First Quarter Profit
$1 ,607,622, Almost Equal
To the Total 1929 Profit
(Special to the Herald-World)
NEW YORK, April 29.— The Radio-Keith-
Orpheum earned a net profit for the first
quarter of 1930 of $1,607,622, or 87 cents a
share as against $384,749, or 20 cents a share
in the first quarter of 1929, and $1,669,564, or
90 cents a share for the whole year of 1929.
Thus the quarterly income for the first quar-
ter of 1930 almost equals last year’s total.
Evanston Film Ballots
Go Before Grand Jury
Edward W. Bell, city clerk of Evanston,
brought the ballots cast on the Sunday show
referendum, in the fourth precinct of the
fourth ward of Evanston at the election on
April 1, before the grand jury, in response
to a subpoena duces tecum. In that precinct
no totals were listed on the pool books, the
count having been certified by judges affidav-
its.
Judge Bars “Sex Madness ”
In Chicago; Protests Title
A mandamus writ to compel the police cen-
sor to allow the showing of the film, “Sex
Madness” was refused Louis Lawson of Chi-
cago by Superior Judge Michael L. McKinley.
Commissioner of Police Russell said that
the title alone was enough to ban the showing.
A1 Steffes, former president of the asso-
ciation and elected delegate to the 5-5-5 con-
ference in New York, was advised that he
should under no consideration sign a contract
containing arbitration unless all problems of
the industry are to be decided through arbi-
tration and not “just those handpicked by the
distributors.” The new contracts issued by
the producers in accordance with the Thacher
decision will he studied thoroughly and then
explained to the theatre owners by the Thea-
tre Owners Association, it was decided.
Cash Dividend to Members
It is expected that thousands of dollars will
be saved yearly by the theatre owners and
the association made self-sustaining by the
adopted coonerative buying plan. The asso-
ciation is to have an agreement with one of
the large supply and equipment companies giv-
ing a reduction that in time will do away en-
tirely with dues and pay a dividend back to
the theatre owners. The organization says it
can get discounts that the exhibitors cannot
arrange for.
Although the saving on each purchase un-
der this plan will go to the organization, the
exhibitors are expected to benefit at the end
of the year by a cash dividend after a certain
percentage has been applied toward the ex-
penses of the year and old debts. The ex-
hibitors’ accounts are to be credited with the
amount of saving made on each order. At
the end of the year the savings will be added,
10 per cent deducted for expenses and the
balance paid back to the exhibitor as a cash
dividend.
Steffes General Manager
Although A1 Steffes, former president of
the Theatre Owners Association, was replaced
by W. M. Miller, Cloquet, Minn., at his own
request, he remained in organization work in
the capacity of general business manager to
take full charge of the new cooperative buy-
ing plan of which he is author. Steffes stays
on in the association at a salary of one dollar
a year and all expenses.
Included in the progressive plans of the as-
sociation for the coming year is the Poster
Exchange which was voted continued, where-
as the Film Exchange was discontinued.
Further actions taken at the convention of
the association include the appointment of dis-
trict representatives to the Northwest Theatre
Owners organization in an effort to broaden
the association as it was thought that it lacked
body. “We can’t have it all head and no
body.
The convention unanimously agreed that the
association remain affiliated with the Allied
States organization. Allied States was credited
by speakers with helping obtain the Thacher
decision ruling out the Standard Exhibitors
Contract and its arbitration clauses.
•Dr. Lee DeForest, a principal speaker at the
convention and at a complimentary luncheon
of the Radio Trades Association, challenged
the oft-made statement that television is “just
around the corner” and declared “it will be
years before television is perfected so that it.
will become an important factor in the amuse-
ment world.”
New Butterfield House
In Jackson Is Opened
(Special to the Herald-World)
JACKSON, MICH., April 29.— The Mich-
igan theatre, Jackson, Mich., had its formal
opening April 30. The house is owned by
the W. S. Butterfield Theatres, Inc.
24
EXHIBITORS HERALD-WORLD
New Universal Developing Machine
To Handle Million Feet a Week
Clarifying of Sound Claimed as Film Moves Ten Feet a Minute and Permits
Developing Finer Lines — Time and Labor Saving Seen
(Special to the Herald-World)
HOLLYWOOD, April 29. — A new developing machine for negative and
positive film, with a capacity of a million feet a week, is the invention of
C. Roy Hunter, director of sound and head of the photographic division
of Universal, and Robert Pierce, superintendent of the Universal laboratory,
which Carl Laemmle says is resulting in the clarifying of sound and saving of
time and labor.
SLOWER processing permits finer de-
velopment of the sound track in movie-
tone and smaller lines can be developed,
Laemmle said, the film moving ten feet a
minute, thus permitting the developing of
frequencies as high as 12,000 a second. Thirty
minutes after a frame of action goes into the
machine it is out, completely developed and
dried and on a reel ready for projection.
Building Two More Machines
Universal now has the original machine
in operation and is building two more to be
housed in a new laboratory structure. The
machine itself is 50 feet long, three feet
wide and eight feet high, exclusive of the
air drying system on top. This space is
divided into four compartments. There are
three trays, 50 feet long by three feet wide.
The top tray contains developing fluid, the
center tray has hypo or hardener, and the
bottom tray contains distilled water for
rinsing.
The film is run through this as a continu-
ous ribbon, being taken off reels at one end,
passing over metal rollers and into the baths
in the order named. After the washing it
is led over rollers to the fourth compart-
ment, on top and dustproof. Here the film
is drawn back and forth through filtered
air kept in motion by a vacuum ventilating
system, the air passing over the film being
alternately warm and cold.
7,200 Feet an Hour
The film is led from this compartment
and automatically wound on either 1,000 or
2,000-foot reels. When a reel is nearly full
the operator cuts the film at the end of a
scene and starts a new reel.
The motive power for the movement of
the film is provided through a single sprock-
eted roller just ahead of the final reels.
The machine is so finely calibrated that verv
little pressure is needed for the movement.
Twelve strands are run through the baths
at one time, giving each machine a capacity
of 7,200 feet of film an hour.
Handles All Widths
The Hunter-Pierce machine is built
largely of white pine with very few parts
and a minimum of metallic oarts. The
machine handles all widths of film from 15
mm to 100 mm; it develops either negative
or positive; is called less expensive than
present apparatus; can be run with a third
the manpower and is declared ideal for the
use of color baths in connection with the
processing of color film.
So slight is the tension on the film in the
machine that a break in the film can be
repaired without slowing up the machine, it
was stated. The baths are but a few inches
deep and the film is always visible to the
naked eye. Through a pumping system con-
necting with the large vats, the fluids are
kept fresh.
Radio Main Medium
Of R K O Ad Drive
On Amos and Any
(Special to the Herald-World)
NEW YORK, April 29. — Radio Pictures,
which has embarked upon a widespread
radio campaign to publicize its Amos ’n’
Andy feature picture, “Check and Double
Check,” has decided to concentrate upon
the broadcasting field as one of the main
selling channels. Plans are now underway
for one of the most effective selling drives
ever staged on the air. Because the tre-
mendous popularity of the black-face team
was built up by radio alone, R K O officials
reason that a broadcasting campaign can
prove the most far-reaching and effective
sales plug possible. Present plans call for
a coast-to-coast hookup at regular inter-
vals, with a program that will prove a de-
parture from the usual program material
now on the air.
Radio’s publicity and exploitation de-
partment, under the generalship of Hy
Daab, sent the news broadcast through
every available channel within an hour after
T. I. Schnitzer, president of Radio Pictures,
had secured the signatures of the famous
team.
The story was on the wires of the Asso-
ciated Press, the United Press, Central
Press and International News Service, be-
ing flashed to every paper of importance in
all corners of the earth. Motion picture
editors of hundreds of American newspap-
ers were later furnished with special fea-
ture stories and photographs. Announce-
ments were also made on coast-to-coast
network of the National Broadcasting Com-
pany, the R K O hour carrying the news.
Palace and Rivoli Houses,
T oledo, Acquired by RKO
( Special to the Herald-World)
TOLEDO, OHIO, April 29. — Rumors per-
sistently circulated here have been given final
confirmation by official announcement that
RKO has acquired Palace and Rivoli thea-
tres, formerly operated by Howard Feigley.
Both houses will be extensively remodeled.
May 3, 1930
United Artists Hold
Sectional Sales Meet
At Stevens, Chicago
A1 Lichtman, sales head of the United
Artists corporation presided over a three day
meeting in Chicago, beginning last Saturday,
and lasting until Monday, when a dinner and
entertainment gave the finishing touch.
Douglas Fairbanks was present.
Lichtman was accompanied from the coast
by Emil Jensen and Bruce Gallup. The meet-
ing was a closed meeting, and the general line
of business was discussed, such as salesmen’s
problems, selling of the new product, terri-
torial layouts, etc.
These present at the convention, other than
those who came from Hollywood were:
Paul Burger, E. J. O’Leary, James A. Mulvey,
Haskell M. Masters, C. Trowbridge, Harry L. Gold,'
Paul N. Lazarus, Earl J. Denison, Herman Levvy,
Charles Stern, John J. Dervin, Frank Scully, Moe
Streimer, Arthur Horn, Jack Kaplan, Harry G. Bod-
kin, J. Lyons, Earl Wright, Meyer Lieberman, Sam
Rifkin, David Burkan, Ed Mullen, T. L. Davis, H. A.
LaVine, J. Schaeffer, Sam Schonfeld, Harry Rees,
William Scott, Joe Ginsburg, Clarence Eiseman,
Cecil Peppiatt, Paul Harrison, Jack Emenheiser,
W. S. Tuttle, Walter E. Greene, H. W. Helmbold,
Joseph Cantor, Nat Wyse, Reville Kniffen, Leo J.
Doty, Saul Resnick, Bert M. Stearn, Max Heine,
Stanley Koch, A. C. Buchanan, S. L. Pilkinton, Dosk
Roberts, Wm. E. Truog, Charles Kranz, J. D. Gold-
liar, T. R. Thompson, Thomas Burke, Joseph Levy,
Joseph Myers, Walter P. Loewe, Oscar Bloom,
Milton C. Hill, Philip Sherman, Sam Glazer, Israel
Levine, A. J. Jeffrey, Wm. Feldstein, C. A. Saund-
ers, E. C. Stewart, Carl Weinberg, Wm Selman,
Lester Zucker, A. Goodman, Jack Flannery, M.
Doody, Sam Horowitz, F. A. Rohrs, C. W. Rode-
bough, F. E. Felzman, A. I. Kent, A. W. Nicholls,
Frank Thayer, Robert Abelson, M. S. Frankel, D. V.
McLucas, H. R. Barker, Frank Hannon, Rud Loh-
rens, C. C. Brydon, George McBride and L. M.
Johns.
New “Tube Clause ”
Suits Ask $600, 000
Damages of R C A
(Special to the Herald-World)
WASHINGTON, April 29— Two new
triple damage suits, aggregating $600,000,
were added last Friday to the list begun by
independent radio tube manufacturers
against the Radio Corporation of America.
Both suits were filed in the United States
district court at Wilmington, Del., by the
Universal Electric Lamp Company and the
Sunlight Lamp Company, both of Newark.
The damages in each suit were assessed at
$300,000.
The attorneys were Ernest R. Reich-
mann of Chicago, Louis Karasik of New
York, and John Biggs, Jr., of Wilmington.
The claims for damages arise out of the
“tube clause” in the set license agreements
of the Radio Corporation of America,
against which Judge Morris issued an
injunction last year, finding them in viola-
tion of the antitrust laws.
Under the statute, victims of such
violations are entitled to triple damages.
Similar suits, totalling several millions of
dollars, had previously been filed against
R C A by other independent manufacturers.
Independent Operators
Win Action Over Union
(Special to the Herald-World)
NEW HAVEN, April 29. — Independent
projection operators of the Strand theatre
have won their action against the operators’
union in Superior court and were awarded a
verdict of $1 against the union, which was
charged with picketing the theatre. The
court ruled, at the opening of the action, that
suit could be brought either against indi-
viduals or the union, but not against both.
Explosion and Fire Wreck Capitol
Theatre in Schenectady; None Hurt
(Special to the Herald-World)
SCHENECTADY , April 29. — An explosion and fire wrecked the Capitol theatre
here on the night of April 22, less than thirty minutes after the audience had left.
The cause of the fire has not been determined, although an investigation is being
conducted. It is supposed that the explosion was the result of a back draft caused
by intense heat.
Hay 3, 1930
EXHIBITORS HERALD-WORLD
25
German Industry’s Fate Hangs
On Jannings Picture in London
Progress Made in Talking Production — Want of Good Silents Makes
Exhibitors Wire — Government Action Mooted in Patent Fight
—Artists Deny Hostility Toward Foreign Talent
[By Berlin Correspondent of the Herald-World]
BERLIN, April 13. — (By Mail) — German talking picture production is mak-
ing steady progress, and some of the latest Ufatone pictures as “The Blue
Angel” and “Love Waltz” are seriously lauded by foreign critics. “The
Blue Angel,” with Emil Jannings in the role of a college professor first and a
clown afterwards, beats the records of the “Singing Fool” in the Gloria-Palast.
All the Ufatone superproductions have received the Lampe-certificate as being
of educational merit and, therefore, pay reduced entertainment tax.
Re elected
ALFRED A. COHN
rHE Screen Writers Guild has decided
that Al Cohn shall continue as its
president. Cohn is supervisor and writer
of features for Al Christie.
Business? Looking
Fine, Says Leaders
At National Meet
(Special to the Herald-World)
WASHINGTON, April 29— Optimism
marked the statement of the national busi-
ness survey conference issued prior to the
opening of the annual meeting here of the
Chamber of Commerce of the United
States. Present conditions, as interpreted
by Julius H. Barnes, chairman of the
board of the chamber and also chairman
of the survey conference, show that:
The expansion plans announced by American busi-
ness last December are being thoroughly carried out.
Efforts are being successfully made to balance pro-
duction with consumption.
Cautious merchandising policies are being adopted
in the field of retail distribution.
Trade disturbances abroad are being reflected in
the American export field.
The statement points out that since last
October, money has become cheaper; that
manufacturers and distributors have ob-
tained $1,584,000,000 in new capital during
the first quarter of 1930; that the total
building contracts for the first quarter call
for an expenditure of a million dollars over
one billion; and that the railroads are
spending 40 per cent more for improve-
ments than they did in 1929.
Radio Pictures to
Hold Convention in
Los Angeles May 1 9
(Special to the Herald-World)
NEW YORK, April 29. — Plans have been
completed for the yearly Radio Pictures
sales convention, to be held this year in
Los Angeles from May 19 to May 24. Three
special cars have been provided for the
eastern representatives of the company.
Delegates will come from all. sections of
this country, Canada and Australia. Most
of the business meetings will concern them-
selves with the distribution of the company’s
product for the 1930-31 season.
Will they also appeal to Anglo-Saxon
audienecs? “The Blue Angel” will soon be
shown in London with Jannings talking
English. On the success of these English
versions hangs the fate pf the German film
industry.
Good Silents Scarce
The want of good silents forces the Ger-
man exhibitors gradually to have their
houses wired. The latest report of the
Berlin Chamber of Commerce gives the
number of German wired theatres as 460
and adds that at the present rate there may
be at least 900 in the autumn.
Forty-one sound pictures are now running
in Germany; 22 are domestic and 19 foreign
productions, and of these four are German
versions. Forty more domestic talkies are
scheduled or in course of production.
Government Action Talked
The prices of apparatus and the patents
war are still matters of concern, not among
exhibitors only. In Government circles the
question of using extraordinary powers is
mooted. In cases of great emergency, as in
wartime, the Government may overrule
patent laws and grant compulsory licenses
to manufacturers.
This idea is now supported by the Spitzen-
organisation, that body in which are
represented all the German producers, rent-
ers, and exhibitor associations as well as the
studios and laboratories. The Spitzenor-
ganisation voiced the opinion that the supply
of devices at reasonable prices is a matter
of public interest and that a “foreign trust,”
holding the patent rights, ought not to be
permitted to exercise a control over German
film production and distribution.
Anti-Foreign Feeling Disclaimed
There is another head-organization in the
German film industry, called Dacho (Dach-
organisation), in which the artists and
craftsmen’s organizations are represented.
This body held its second general meeting
last week with Lupu Pick, the director, in
the chair.
It was said at this meeting that two-
thirds of the German directors, film-archi-
tects and cameramen were unemployed last
year. A resolution was passed against the
preference given sometimes to less qualified
foreigners, while all hostile feeling against
foreign talent was disclaimed.
A warning was issued against mushroom
companies, which start production with in-
sufficient capital and leave artists in distress.
It was further demanded that pictures made
by Germans in foreign countries should be
classed as kontingent pictures enjoying the
kontigent rights.
“Four Horsemen” Controversy
“The Four Horsemen of the Apocalypse”
suddenly made their appearance again
simultaneously in two first run houses, in
Mussolini’s capital, and in one of them the
Ufa picture, “The Woman in the Moon,”
already booked, had to make room for the
old Metro-Goldwyn picture.
This aroused a stir in the German trade
and lay papers, as the Metro-Goldwyn com-
pany years ago had promised not to exhibit
the “Four Horsemen” any more on the
threat of the German exhibitors’ associa-
tion of boycotting all Metro-Goldwyn
product.
The “Four Horsemen” now had quite a
long run in Rome. The Metro-Goldwyn
representatives declared themselves not
guilty, as they had not supplied the copy.
And the German Foreign Office was unwill-
ing to interfere.
At last the reason leaked out. A German
play by Fred A. Angermayer, “Fly, Red
Eagle of Tyrol,” performed in Berlin, had
caused a protest from the Fascist Govern-
ment, which the German Foreign Office
had disregarded.
Therefore “The Four Horsemen” had to
run in the Eternal City. And this is tit
for tat.
Warner Theatres Take
Over Columbia Circuit
And 2 Fairmont Houses
(Special to the Herald-World)
NEW YORK, April 29. — Warner Brothers
theatre circuit has acquired the Columbia cir-
cuit from Potter and Newton, made up of
six theatres in Erie, Sharon, Warren and
Wesleyville, Penn. Also, two houses in Fair-
mont, W. Ya., have been added, being the
Fairmont and Virginia theatres.
George Quigley Sails
(Special to the Herald-World)
NEW YORK, April 29. — George E. Quig-
ley, vice president and general manager of the
Vitaphone corporation, sailed last Friday on
board the Europa for Germany. While in
Europe, he plans to look into the matter of
picture production.
Fox West Coast Plans 16 New Houses
For Northwest; Three Already Begun
(Special to the Herald-World)
PORTLAND, ORE., April 29. — Howard Sheehan, vice president of Fox West
Coast theatres,’ at a joint session with the managers of the Pacific Northwest
Houses and the key cities of Oregon and Washington, stated that the company
plans an extensive building campaign and that within a year sixteen new Fox the-
atres will be established, including three now under construction in Spokane, Cen-
tralia, Wenatchee.
26
EXHIBITORS HERALD-WORLD
May 3, 1930
W
MOTION PICTURE FINANCE
Uptrend in Film Stocks Reflects
Several Pending Deals
By LAURENCE STERN
NEW YORK, April 29. — The outstanding strength displayed by the
majority of the motion issues in the face of general reaction in the
stock market is even more impressive than their preceding substantial
advance. The market has declined gradually but persistently during five out
of the six trading sessions of the past week.
IT is of unusual interest to Wall Street
that the film shares remain in an excep-
tional uptrend. On the minus side of the
ledger there are losses of 2^4 points in
Paramount and % of a point in Warner
Brothers, neither representing more than
minor technical recession.
♦ * *
On the other side are new high prices
for the year in Radio-Keith-Orpheum, Fox
Film, Fox Theatres, Columbia Pictures and
Pathe Exchange, as well as continuing
firmness in such issues as Loew’s, General
Theatre Equipment and Technicolor. Gains
among the leaders have ranged from 3 to
nearly 8 points.
The activity and strength of various of
these stocks unquestionably reflect not only
a favorable earnings outlook but a variety
of pending deals of one kind or another
looking toward expansion. Especial in-
terest centers in Columbia Pictures, which
is mentioned as a possible Radio-Keith-
Orpheum acquisition. Whether this is
true or not, official announcement of new
financing by Radio-Keith, as previously re-
ported bere, points clearly toward further
aggressive expansion both in theatres and
in production.
He * *
Warners’ latest step in the broad pro-
gram of rounding out and strengthening
their position in the sound field is the an-
nouncement of acquisition of a large stock
interest in Nakken Products Corporation,
carrying royalty free license on all Nakken
patents.
Technicolor, Inc., reports earnings of
$676,860 in the March quarter, as compared
with $101,790 in the corresponding period
of last year. Current profits of Columbia
Pictures are reported at the rate of $6 a
year.
Williams Bill, Giving
Operators Day of Rest,
Signed in New York State
(Special to the Herald-World)
NEW YORK, April 29. — The only bill per-
taining to the motion picture industry to be
passed in New York state by the legislature
this year was signed by the Governor,
Franklin D. Roosevelt, and states:
“Every employer operating a place in which
motion pictures are shown shall allow the
projectionist or operator of the motion picture
machine therein at least twenty-four consecu-
tive hours of rest in any calendar week.”
The new law does not become effective until
after September 1, 1931.
Loewfs Houses, T oronto
Have 61 Per Cent Increase
In Net During Fiscal Year
( Special to the Herald-World)
TORONTO, April 29. — An increase of 61
per cent in net operating revenue was enjoyed
by the Marcus Loew theatres, Toronto, during
the past fiscal year, according to a financial
statement issued by the company on April 25.
Net profit for the year was $124,801, as com-
pared with $77,307 the previous year.
Technicolor Gross
For First Quarter
Is $676,859.97
Represents Gain of 500 per Cent
Over Same 1929
Period
(Special to the Herald-World)
NEW YORK, April 29. — Technicolor, Inc.,
and subsidiaries report earnings of $676,859.97,
before taxes, for the first quarter of 1930.
This represents a gain of more than 500 per
cent over earnings of $101,790.31 for the same
period in 1929.
The Technicolor plant in Boston is now
printing approximately 5,000,000 feet of film
per month, while the new Hollywood plant
will have a capacity of abcJut 3,000,000 feet
a month, giving a total capacity of about
100,000,000 feet annually.
The consolidated balance sheet, condensed,
is as follows :
ASSFTS
Cash $ 345,858.26
Call Loans 400,000.00
Accounts Receivables 633,884.91
Inventories 484,025.54
Other Assets 47,583.35
Permanent Assets 2,559,633.16
Patents, Research and Development 3,166,711.61
Deferred Charges 140,005.90
$7,777,702.73
LIABILITIES
Accounts Payable $ 570,058.45
Deposits on Contracts 1,628,469.65
Minority Interest 10,150.05
Capital:
Capital Stock
Preferred
Authorized 100,000 shs.
Less:
Unissued 82,575
In Treasury.. 17,420 99,995 shs.
Outstanding — 5 shs. $50.00
Common
Authorized ..600,000
Outstanding ..515, 047% 3,847,691,00
$3,847,741.00
Surplus 1,721,283.58 5,569,024.58
$7,777,702.73
Morris Month-in-May
Drive Keeps Up Pace
(Special to the Herald-World.)
NEW YORK, April 29.— The Sam E.
Morris Month-in-May drive which Warner
Brothers selling forces are now engaged in,
continues to break its own record, established
last year. While the amount of business
negotiated during the first few weeks of the
campaign was consistently high, it has been
greatly exceeded within the last two weeks.
SECURITIES PRICE RANGE
W eek Ending April 25
NEW YORK STOCK MARKET
Sales
High
Low
Close
American Seating
200
20
19%
19%
Brunswick-Balke-Col lender
5.900
243/*
21 V4
21%
Consolidated Film
11,700
2 6 Vs
24%
25
Do pfd
9,100
25%
24
24%
Eastman Kodak
123 600
255V4
238
252%
Do pfd
10
126
126
126
Fox Film ''A''
721,000
57%
50
55%
General Theatre Equipment
249,200
50 %
47%
49%
Keith Albee Orpheum
200
45
43
45
Do pfd
2.100
150
133
149V4
Loew’s Inc
113,900
91V4
86
87%
Do pfd. w w
2 100
108 V4
106
107%
Do pfd. x w
1,200
92 V4
91%
92
Metro-Goldwyn-Mayer pfd
1,100
26%
26
26%
Paramount
73%
70%
71
Pathe Exchange -
188,100
9
6%
8%
Do "A"
82 S00
19%
131/4
18%
Radio Corporation
1,484,300
69%
61%
68%
Do pfd. “A”
900
57
55%
55%
Do pfd. “B”
5,0(10
84
82%
82%
Radio Keith Orpheum
976,700
50
41
47-%
Shubert Theatres
61,700
36%
22%
33%
Stanley Company
500
73%
68
73%
Sales
High
Low
Close
Universal Pictures. 1st pfd
400
75
71
71%
Warner B rot h er s
184.000
75%
71%
71%
Do pfd
500
65%
62
63%
CHICAGO
STOCK MARKET
Balaban & Katz
100
80
79
79
Columbia Pictures
2.700
53
52%
53
General Theatres. Inc
70,950
51
47%
49%
Marks Brothers evt p
518
13%
10%
13%
Morgan Litho
1.150
20%
20
20
NEW
YORK CURB
Columbia Pictures
7,900
53%
43%
53%
Do vet
20,100
52%
42%
51%
Educational Pictures pfd
100
21-%
21%
21%
Film Insp. Mch
1,400
4%
3%
3%
Fox Theatres
113,800
17%
14%
16%
Loew’s its
2,800
56%
52%
56%
Do war
2,500
16%
15
16%
National Screen
1,700
31
29%
30%
Sentry Safety
2.600
7%
7
7%
Technicolor
12.400
75%
69 %
74%
Trans-Lux
39,500
13%
11%
12%
Universal Pictures
1 00
11%
11%
11%
Hay 3, 1930
EXHIBITORS HERALD-WORLD
27
PICTORIAL SECTION
Citizens of Warner Brothers’ own Tin Pan Alley — (seated) Eddie
Ward, Joe Burke, Sidney D. Mitchell, Otto Harbach, Archie Gott-
ler, George Meyer, Jerome Kern, Bobby Dolan, Walter O’Keefe,
(standing) A1 Bryan, Lou Silvers, Sigmund Romberg, Erno Rapee,
Robert Crawford, Leo Forbstein, Bud Green, Oscar Hammerstein II,
Sam H. Stept and Arthur Franklin.
Just to get one of those striking bits of photography which make the
cinema the unique art it is. This scaffolding was erected merely to
achieve a shot from 30 feet above the floor, of a scene for Warner
Brothers’ “Three Faces East.” Director Roy Del Ruth and Camera-
man Chick McGill are shown on the structure.
No newcomer to Hollywood, but meriting an official reception just
the same. Samuel Goldwyn is shown greeting Florenz Ziegfeld,
Mrs. Ziegfeld (Billie Burke) and their daughter, Patricia, on their
arrival in studioland, where Goldwyn and Ziegfeld are producing
the Ziegfeld stage musicomedy, “Whoopee,” starring Eddie Cantor,
for United Artists release.
Why she won. Clara Beranger, well known scenarist, with the 129-
pound marlin swordfish she caught, which being the largest speci-
men caught by a woman this season, won her the Southern
California Tuna Club trophy. She was accompanied by her hus-
band, William C. deMille, M G M director, when she caught it.
28
EXHIBITORS HERALD-WORLD
A new portrait of Claudia Dell, in
whom the stage has again contributed
noteworthy loveliness and talent to the
screen. She has been signed by War-
ner Brothers and will soon appear in
“Sweet Kitty Bellairs.”
. . and so, dear children, Little Thelma climbed on the great big giant’s lavatory and dived
right into the great big giant’s bath. Could she swim? And was the giant mad? Just try
and find out, kiddies, in our next story about Thelma Todd during Hal Roach Hour. And now
station MGM is signing off. Good night, dear children, mind your parents and someday you
all may grow up to be radio announcers!”
All wet but happy. Exhibiting something new in final clinches, as Marjorie Beebe and George
Duryea go in for deep sea kissing during the ultimate footage of a new Mack Sennett Comedy,
“Radio Kisses.” This picture, produced for Educational, is an all-talker, about half of which
was made by what, we are told, is Sennett’s own new color process. For this scene the camera,
with special arrangement, went down with the players.
A new arrival at the Universal ranch.
Ken Maynard, Universal Western star,
with the youngster (only four days old
when this picture was taken) he found
the other day in his corral.
May 3, 1930
EXHIBITORS HERALD-WORLD
29
It Seems That the Qershwins —
— Are Going to Make a Fox Picture, But Getting George to Play “Rhapsody in Blue”
Is Something Else Again When the Advance One-Woman Delegation of the Sobsisters
Sorority Begins Spouting About Paris — And When He Finally Does Play It, Then —
By HARRY TUGEND
NEW YORK, April 29. — -I dashed madly up nineteen flights of stairs and
burst in upon the group assembled in the Gershwin penthouse to learn
all about the Gershwin-Fox contract.
“Has George played the ‘Rhapsody in Blue’ yet?” I panted.
No, he had not. He was fighting his way out of a corner where a Miss
Gushy of the Hollywood Heartthrob was trying to learn his secret of how to be
happy though single.
Milliken Scoffs at
Those Who Say Art
Is Ruined by Code
Self -Discipline Will Raise Artistic
Standards, He Tells Women
W riters
(Special to the Herald-World)
WASHINGTON, April 29— Evidence of
overwhelming sentiment throughout the coun-
try in support of the recently adopted produc-
tion code of the motion picture industry has
been matched by indorsement from all
branches of activity within the industry, Carl
E. Milliken, secretary of ■ the MPPDA,
told the League of American Pen Women
here last Wednesday.
“The ridiculous cry of a few professional
liberals that the code will inhibit art,” Milli-
ken said, “could only have come from men
who talk about art instead of creating it.
Conscious care and self-discipline on the part
of the artist has never done anything to art
but increase its virility. Death to art comes
through the hatchet, the scissors or the blue
pencil, applied from outside.
“There is always a neurotic fringe, sitting
enviously outside the circle where art is pro-
duced, which confuses art and lack of
standards. The American people have no
patience with such tenets and the artist finds
them laughable.
“Ninety per cent of the newspaper editorial
comment of the country has been in com-
mendation of the adoption of the new code.
On the Coast, under the auspices of the
Academy of Motion Picture Arts and
Sciences, group meetings of directors, artists
and writers are being held for discussions of
the principles of the code and agreement as
to uniform interpretation. The enthusiasm
there has been unanimous for this commonly
acceptable and commonly understandable guide
adopted by and for the makers of pictures.”
Keep the Peace Is Allied
Policy in 5-5-5 Exchange
Of Ideas t States Myers
(Special to the Herald-World)
WASHINGTON, April 29.— Keep the
peace, is the policy that Allied States is pur-
suing in its participation in the 5-5-5 confer-
ence for the writing of a new contract, says
Abram F. Myers, president and general coun-
sel of the association, in a bulletin from the
association headquarters.
“When it appeared that a forum had been
created for the free interchange of ideas and
rectification of seeming abuses through the
5-5-5 Conference, this association admonished
its representatives and members to keep the
peace,” Myers declared. “We believe we are
within the facts in stating that there has
been no departure from that policy that was
not provoked, and that in every such instance
the erring member was brought in line as
soon as possible.
“This association in its relations with other
branches of the industry is proceeding in ut-
most good faith in the hope that through the
5-5-5 Conference a constructive task can be
accomplished. Our representatives have
cheerfully assumed the burden incident to the
work.”
<*'T'ELL me, Mr. Gershwin, just what do
J- you think of the American girls of to-
day,” she purred.
“Well,” said George, “when I wrote ‘An
American in Paris.’ ”
“Hey, George,” I shouted over her shoulder,
“How about playing that Rhapsody?”
Miss Gushy Gushes
“Oh, Mr. Gershwin,” interrupted Miss
Gushy, “Don’t you just adore Paris? Isn’t
it just too wicked and gorgeously free and
immoral? I’ve never been there myself but
my aunt was telling me that — ”
He took her by the arm, saying, “Let me
show you the grand view from here,” and
led her out to the roof. He came back a
moment later, alone, rubbing his hands and
with a smile on his face.
“How about playing the Rhapsody?” I
asked, pushing him toward the piano.
His brothers Ira and Mrs. Ira pulled me
away and tried to maneuver me toward the
roof but I managed to break away. I spied
my colleague, who is English, in a corner
talking earnestly to the English butler.
Conspiracy of Conspiracies?
“Aha,” thought I, “he’s taking advantage of
his advantage and getting an inside story. I’ll
show him.” Getting down on my stomach, I
crawled to within over-hearing distance. They
couldn’t see me on account of the rug being
so thick.
“Then,” the butler was saying, “you add
two parts grapefruit juice, a little mint
flavoring — ”
There was a grumbling behind me. I
turned and saw two men from the Hearst
paper, with rage written all over their faces.
“This must be a conspiracy,” one of them
muttered. “We’ve got to keep King George
out of Hollywood.” A tragedy was averted
by the entrance of Winfield Sheehan. “Mr.
Sheehan please get George to play the Rhap-
sody,” I begged.
Enter Miss Gushy Again
“Oh, boy! Look at that swell strudel on
the table.” He headed for it. I left him
with two hands and a mouthful, and bumped
into Miss Gushy coming in the door. She
was messed up a bit, but very much alive.
Must have landed on her feet.
“Wasn’t that just too cute of Mr. Gershwin
to throw me off the roof? I just adore ath-
letic men.”
I broke away and buried myself in a mod-
ernistic armchair. But she followed and sat
down beside me.
“Don’t you think George and Ira are jusi
too grand for words? And Ira’s little woman.
Such a helpmate. She’s been such a sister to
George. I’m sure they’ll just adore Holly-
wood and — ”
* * * I awoke with a start. Miss Gushy
was still jabbering beside me and George
Gershwin was playing the closing bars of his
“Rhapsody in Blue.”
Milwaukee Theatre
Circuit Is Reported
Acquired by Warner
(Special to the Herald-World)
MILWAUKEE, WIS., April 29.— It has
been reported that the Milwaukee Theatre
Circuit’s string of 11 houses in Wisconsin
has been taken over by Warner Brothers,
despite the fact that Fred S. Meyer, man-
aging director of the circuit has stated that
any announcements would come from New
Y ork.
Theatres included in deal are the Lake,
Kosciusko, Venetian, Downer, State,
Riviera, all Milwaukee neighborhood houses,
and the Venetian, and Rialto, at Racine;
Sheboygan, Sheboygan and Kenosha, Keno-
sha. The Alhambra, local Universal down-
town theatre, is not included in the deal,
it is understood.
It is also reported that the new $4,000,000
theatre, announced by Fox last fall, will
be constructed as soon as financial condi-
tions warrant it.
RCA Rumored to
Be Planning Union
With British Firm
(Special to the Herald-World)
NEW YORK, April 29. — Reports indicate
that the world-wide activity of the Radio
Corporation of America, to be controlled
by the General Electric and Westinghouse
companies, will be added to as the result
of a deal with the Columbia Gramaphone
Company, Ltd., and the Gramaphone Com-
pany, Ltd., both English concerns, according
to rumors in Wall street. The Gramaphone
company has full rights to the use of Mar-
coni radio patents and operates plants in
England, Spain, Germany, Italy, India and
other countries.-
Louise Huntington Signs
Fox Movietone Contract
(Special to the Herald-World)
NEW YORK, April 29. — Louise Hunting-
ton, player in several Broadway produc-
tions, has been signed for work in Fox
Movietone productions. She has been as-
signed no role as yet, but she will leave
for Movietone City the latter part of May.
Over $5,000,000 Invested in Sound
During 18 Months by Canada Theatres
(Special to the Herald-World)
MONTREAL , April 29. — The total amount which has been invested by theatres
in Canada in sound equipment during the past 18 months amounts to well ovet
$5,000,000, according to an official statement by the Northern Electric Company,
Montreal, a £rm allied with Western Electric.
30
EXHIBITORS HERALD-WORLD
May 3, 1930
26 Sennett Comedies for Educational
In 1930-31 Keep Studio Humping
Andy Clyde and Marjorie Beebe Sign New Contracts — Veteran Short
Feature Producers Stick to Plan of Individual Treatment
(Special to the Herald-World)
NEW YORK, April 29. — Twenty-six two-reel comedies will be produced
by Mack Sennett for release by Educational in 1930-31, the Sennett pro-
duction forces working right through the spring without a stop because
several of the thirty on the current program are still to be made before the new
product can be launched.
Cup o’ Coffee Order Travels
14,000 Miles at This Dinner
(Special to the Herald-World)
NEW YORK, April 29.— You may
have sometimes thought that the
waiter was covering 14,000 miles in
bringing you a cup of coffee, but that
was hardly the case. It remained for
the supper given last Saturday night
by William Hoyt Peck of the Color-
craft Corporation, in honor of
Joseph Rucker and Willard Vander-
V eer Paramount Newsreel men with
the Byrd Antarctic Expedition, to
have an order travel that distance.
At the Hotel Roosevelt, where the
THE production staff remains virtually
the same, with Sennett in charge and
John A. Waldron, general manager of the
Sennett studios, at his right hand. Andy
Clyde and Marjorie Beebe, who had much
to do with the success of the Sennett talk-
ing comedies in his first year in that field,
have signed new contracts.
Wants Individual Development
Sennett will continue with his plan of
individual development of comedy ideas
created by himself and his staff, rather than
following a course laid out at the beginning
of the season. He believes the new idea
brings timeliness of subject and fresh treat-
ment. He opposes the practice of loading
up with a lot of material at the beginning
of a production season. He even prefers
to cast his pictures individually, selecting
the best available player material.
Slapstick has been conspicuous by its
absence from the Sennett talking comedies.
Satirical treatment of subjects that are not
only current but of widespread interest, has
proved popular.
Picks Up-to-date Topics
“Match Play,” the most important two-
reel talking comedy he has produced, is
based on golf. This comedy was followed
by “He Trumped Her Ace,” a bridge com-
edy; “Honeymoon Zeppelin,” a comedy of
the air; “Radio Kisses,” dealing with wave
lengths and love; and now comes “Fat
Wives for Thin,” poking fun at the eighteen-
day dieticians; and there is in preparation
a comedy takeoff on the serious business
of racketeering; as well as a comedy of
flaming youth, called “The Chiseler.”
Sennett believes that the more seriously a
subject has been played up. the more fun
can be gotten out of a comedy version, and
because the alleged vices of the younger
generation have been painted in burning
scarlets, the lighter treatment of it should
particularly appeal. Andy Clyde and Mar-
jorie Beebe will be co-featured in “The
Chiseler,” with Nick Stuart, juvenile, and
Lincoln Stedman, both from feature produc-
tions, in the supporting cast.
First National Puts
On Initial Program
In Del Monte Tieup
( Special to the Herald-World)
LOS ANGELES, April 29. — The huge radio
tieup, just consummated by First National
Pictures and the Del Monte Company, food
products manufacturers, had its inauguration
last Saturday night over the red network of
the National Broadcasting Company. “Song
of the Flame,” the First National-Vitaphone
all-color play with music, was the attraction,
personal appearances being made by Bernice
Claire. Alexander Gray, Noah Beery and
Alice Gentle.
The program will be broadcast each Satur-
day night. The Eastern program, which will
be relayed from Salt Lake City, is to be broad-
cast at '5:30 p. m., Pacific Time; 8:30 p. m.,
Eastern Standard Time ; 7 :30 p. m., Central
Time; and 6:30 p. m., Mountain Time. The
Western program will be duplicated for all
Pacific Coast listeners between 9 and 9 :30
p. m., Pacific Time.
The First National stars appearing in cur-
rent productions will be featured on each pro-
gram, supplemented by a large orchestra and
chorus under the direction of Emil Polak.
An extensive newspaper and billboard cam-
paign is also a part of the cooperative arrange-
ment. More than 40 cities will be posted with
a complete 24-sheet billing. A series of full-
page and half-page newspaper ads will be
placed in at least 90 key points. In the larger
cities, such as New York, Detroit, Pittsburgh
and Chicago, a special newspaper campaign
will be conducted. Subways, elevated stations
and surface cars also will be covered. Adver-
tising and exploitation departments of the
National Broadcasting Company and the Del
Monte Company will co-operate with First
National in the preparation and distribution
of stories calculated to appeal to editors of
radio departments in magazines as well as
newspapers.
Daylight Saving in
Effect ; Exhibitors
In East Lose Fight
(Special to the Herald-World)
ALBANY, April 29.— Efforts on the part
of New York state exhibitors in several sec-
tions of the state to defeat daylight saving
at special elections held during the past week
were unsuccessful. Daylight saving became
effective throughout the state at 2 A. M. Sun-
day morning, April 27, with the exception of
a number of places where local ordinances
will be effective and will serve either to have
Standard Time or will make the daylight
saving season begin a month or so later.
Chicago began its thirteenth year of day-
light saving last Sunday.
TORONTO — -Almost every city and town in
Ontario and various cities in the Province of
Quebec switched to summer time on April
27 without any general agitation or protest
in an organized way from exhibitors and
others who are inclined to oppose daylight
saving.
Death Takes Pioneer as
William Littlestone Dies
(Special to the Herald-World)
PITTSBURGH, April 29— William Little-
stone, who in partnership with H. Goldberg,
operated the Brushton theatre here, is dead.
The end came suddenly on April 17, and at
a special meeting April 18, of the board of
directors of the M P T O of Western Penn-
sylvania, of which he was a member, a resolu-
tion of condolence was passed and transmitted
to his family and friends.
Littlestone was one of the pioneer exhibi-
tors of Western Pennsylvania. For a number
of years he was associated with his brothers
in the operation of a theatre in Turtle Creek
and of another in East Pittsburgh. In the
early days he was one of the most active
members of the Motion Picture Exhibitors
League of Pennsylvania.
supper was given, short wave send-
ing and receiving apparatus was in-
stalled. When one of the guests,
which included many cinematograph-
ers and still photographers in New
York, wanted another cup of coffee,
his order was Hashed to the New
York Times short wave station, then
to the Byrd ship about 7,000 miles
away in the South Pacific, from
which it was relayed back to the
Times station and picked up by the
receiving set in the Hotel Roosevelt
kitchen. And the sending time was
less than that required for a waiter
to travel the 200 feet from table to
commissary.
Canadian Minority
Block Hits 5-4 Basis
Of Paramount Plan
( Special to the Herald-World)
TORONTO, April 29. — Many shareholders
of the Famous Players Canadian Corpora-
tion continue to express disappointment, it is
widely reported in the Canadian press, be-
cause the offer of Paramount-Publix for the
Canadian company is not on a share for share
basis, the actual consideration being four
shares of Paramount for five shares of Cana-
dian Famous Players. Voluminous state-
ments continue to appear in the newspapers.
Directors of the Canadian company, in recom-
mending that the offer be accepted, hint that
powerful competition may be met in the Do-
minion, in which case the shareholders would
be better off with stock of a leader like
Paramount, with its strong financial position
and impressive record of earnings, assets and
dividends.
On the other hand, shareholders assert that
Paramount did have control of the Canadian
company only a year ago and that at the time
of the offer of Canadian stock to the Cana-
dian public last summer, it was stated, “con-
trol of the company is assured to Canada
through the purchase of common stock pre-
viously held by American interests.”
Arthur W. Roebuck, Toronto lawyer said
to represent minority shareholders, declared
that the sale of the Canadian company was
“a breach of trust, an abuse of power and a
national menace.” N. L. Nathanson of To-
ronto, former managing director of Cana-
dian, has announced that he, as a voting
trustee of the corporation, has not been a
party to the transaction.
The Paramount offer stands good until
May 25.
New House in New Orleans
(Special to the Herald-World)
NEW ORLEANS, April 29.— The Alsina
Brothers, owners of the Famous theatre in
the lower part of this city, have purchased
property opposite their present site and are
erecting a house seating approximately
3,500 people. It is expected that the house
will be ready for a January 1 opening.
May 3, 1930
EXHIBITORS HERALD-WORLD
31
Full Financial Statement for Paramount for 1929
With Accounts of Profit and Loss and of Surplus
Consolidated Balance Sheet, December 28, 1929
ASSETS
Cash (Including $500,000 Call Loans)
Accounts Receivable:
Advances to subsidiary companies (not con-
solidated) $ 1,405,228.37
Advances to outside producers, (secured by
film) 1,238,448.40
Film customers and sundries (including $575,-
000 advances to officers, since repaid) 4,884,325.28
Inventory :
Released productions, cost less depletion $10,347,479.52
Completed productions, not yet released for
exhibition 4,600,023.35
Productions in process of completion 2,254.531.28
Scenarios and other costs applicable to future
productions 2,443,104.79
Rights to plays, etc. (at cost) 918,952.02
! Securities
$ 7,971,133.05
7,528,002.05
20,564,090.96
990,169.42
Total current and working assets
I Deposits to secure contracts
Investments in subsidiary and affiliated companies (not con-
solidated)
Fixed Assets:
Land, buildings, leases and equipment (after
depreciation) $164,333,183.97
Premiums paid for Capital Stocks of consoli-
dated subsidiaries 10,355,039.06
Advance payments on purchase of real prop-
erty _ 149,953.10
$37,053,395.48
2,962,009.93
16,473,110.82*
174,838,176.13
Deferred Charges
5,383,625.06
TOTAL ASSETS
$236,710,407.42
Consolidated Profit and Loss Account for Twelve
Months Ended December 28, 1929
Profit for twelve months $17,537,447.31
Less:
Provision for Federal taxes 1,992,902.98
Balance carried to surplus $15,544,544.33*
*Inc!uding $199,725.45 undistributed earnings applicable to 65% owned com-
panies, not consolidated.
$214,494 shares, under certain conditions, purchaseable by the Corporation any
time prior to respective expiration dates of options, and saleable to the Cor-
poration at various dates between August 6, 1930, and March 1, 1932, at prices
averaging $80 per share.
LIABILITIES AND CAPITAL
Accounts Payable
Owing to suDsidiary companies (not consolidated)
Excise taxes, payrolls and sundries.
Owing to outside producers and owners of royalty rights
Purchase money obligations maturing serially within twelve
months
Serial payments on investments due within twelve months..
1929 Federal taxes (estimated)
Total current liabilities
Purchase money obligations of subsidiary companies matur-
ing serially after one year
Serial payments on investments due after one year
Mortgages and Funded Debt:
Mortgages and bonds of subsidiary companies
(including $2,761,644.29 payable within
one year) $57,547,959.84
Twenty-year 6% Sinking Fund Gold Bonds.... 14,323,000.00
Advance payments of film rentals, etc. (self-liquidating)
Appropriated Surplus and other reserves -
TOTAL LIABILITIES
Interest of minority stockholders in capital and surplus of
subsidiary companies (including $4,740,900 preferred
stock)
Capital (represented by):
Common Stock, 2,685,313 shares without par
value $98,979,174,911
Surplus 26,764,025.02
Contingent mortgage liability of subsidiary com-
panies $1,393,907.05
Contingent liability on investment notes dis-
counted 1,268,500.00
$2,662,407.05
TOTAL LIABILITIES AND CAPITAL
$ 4,278,261.88
367,376.73
2,946,918.22
1,086,651.21
2,588,236.27
1,313,239.16
2,380,000.00
$14,960,683.47
1,482,256.54
5,776,913.07
71,870,959.84
836,983.17
9,310,995.81
$104,238,791.90
6,728,415.59
125,743,199.93
$236,710,407.42
Consolidated Surplus Account,
December 28, 1929
Surplus at December 29, 1928 $18,549,703.19
Add:
Profit for twelve months to December 28, 1929, after providing
for Federal taxes 15,544,544.33
$34,094,247.52
Less Dividends:
On Common stock (paid in 1929) 7,330,222.50
Surplus at December 28, 1929 $26,764,025.02
McGuinness Named
Secretary of Allied
Houses of Bay State
(Special to the Herald-World)
BOSTON, April 29. — James J. McGuinness,
widely known theatre executive, who for many
years was head of the chain of Olympia The-
atres in Boston and New England, has been
appointed executive secretary of the Allied
Theatres of Massachusetts, Inc., an organiza-
tion that includes all of the leading theatres
of the state.
The organization is a chamber of commerce
of the theatrical industry and includes in its
membership the Publix, Radio-Keith-Orpheum,
Lowe s FoxPoli — Klaw & Erlanger and Shu-
bert Theatres.
George A. Giles, prominent in the amuse-
ment and real estate business in Massachu-
setts, is president of the association which
includes on its Board of Directors, Thomas
B. Lothian, Stanley Sumner, J. J. Fitzgibbons,
Ralph Branton, Charles Winston, Albert Mun-
ro, Henry Taylor, Victor J. Morris, Mrs. H.
M. Ayer, R. A. Somerby, Hershal Stuart,
Thomas J. Meehan and Patrick F. Lydon.
The Allied Theatres of Massachusetts,
Inc., has been of great assistance to its ex-
hibitor-members in coping with the prob-
lems incident to buying, booking and
exhibiting their attractions.
Universal to Do Jungle
All-Talker in Wilds of
Borneo; 5 Months’ Job
Harry GarsoJi to Leave with Com-
pany of 14 to Film and Record
“ Ourang ”
(Special to the Herald-World)
NEW YORK, April 29. — -An all-talking
drama of the jungle will be produced by
Harry Garson for Universal. To film and
record “Ourange” in the wilds of Borneo, a
company of 14 will leave on April 30, for a
five months’ trip into the very heart of the
jungle of the far away island off the Malay
peninsula.
A private yacht will be chartered at Singa-
pore carrying the company and equipment to
Borneo, where three months will be spent in
filming the story. All necessary equipment,
including laboratory apparatus for developing
negatives, will be taken from here, according
to Garson.
“It is the purpose of this expedition to bring
to the screen a gripping drama, not a picture
travelog, actually ‘shot’ in this place which
Darwin called ‘topsy-turvy land,’ ” said Gar-
son. “We intend to incorporate into it, in
story sequence, all of the freaks and thrills of
jungle life. I have spent four months on the
island and my experience there convinced me
of its marvelous possibilities as a setting for
a moving picture story.
The cast will be selected within the next
few days, he said, as will the director and
others in the company.
Tickets Are Put on
Sale for M. P. ’s Club
First Flicker Frolic
(Special to the Herald-World)
NEW YORK, April 29.— Tickets have
been placed on sale at the office of the
secretary of the Motion Picture Club for
that organization’s first annual Flicker
Frolic, to be held on May 11 at the Lib-
erty theatre for the benefit of the Motion
Picture Relief Fund. Plans have been in
the making for a distinctive affair which
will be to the Motion Picture Club what
the Gambol is to the Lambs, and the Frolic
is to the Friars. For nearly a month,
President A1 Lichtman has been in Cali-
fornia for the purpose of selecting a preview
picture which will be the main attraction
of that night, as well as to secure cer-
tain talking elements of the screen show
which will be contributed by the stars of
Hollywood. He will start back within a
few days.
In the meantime, the committee is ar-
ranging for the many features of this first an-
nual affair. It is planned to present a
program of pictures and of moving picture
celebrities such as has never been collected
on any stage heretofore. The Liberty
theatre, though not a large theatre, is very
well equipped to handle such a gathering
as this, it is pointed out. The rush for
tickets indicates that the house could be
sold out twice over.
32
EXHIBITORS HERALD-WORLD
May 3, 1930
\
U
t(
W
SERVICE ON PICTURES
—
ALL QUIET ON
THE WESTERN FRONT
SPECTACULAR! Produced and distributed
by Universal. Directed by Lewis Milestone.
Story by Erich Maria Remarque. Screen play by
George Abbott and Maxwell Anderson. Con-
tinuity by Del Andrews. Film Editor , Maurice
Pivar. Supervising story chief , C. Gardner Sul-
livan. Musical score by David Broekman. With
Lew Ayres, William Bakewell , Louis Wolheim,
John Wray, Slim Summerville, Russell Gleason,
Walter Rogers, Ben Alexander , Owen Davis, Jr.,
Heine Conklin, Arnold Lucy, Scott Kolk, Edwin
Maxwell, Pat Collins, Richard Alexander , Joan
Marsh, Beryl Mercer, Bodil Rosing, Lucille
Powers, Yola D'Avril, Poupee Androit, Bertha
Mann. Photographed by Arthur Edeson.
Seen by DOUGLAS HODGES in Hollywood
It’S a spectacular thing. It’s not propaganda
that will encourage or enhance belligerence.
Universal expects it to have the opposite effect.
And, although I rarely believe that any kind of
propaganda is effective when it comes to avoid-
ing a good healthy war, I rather think this pic-
ture would keep America out of one for a
week longer anyhow. A lot of people get killed
in one week so that makes the picture worth-
while, you see.
It’s a vital and horrible kind of entertain-
ment. The entire cast of heroes — about nine of
them — are killed. All that is left at the end of
the show is a lot of fertilizer.
But it’s fibre is fine and its spirit is beautiful.
It’s a unique kind of show and one that will
probably remain unparallelled. It’s fineness is
chiefly in the characters of those young German
boys who left their schoolroom courageously
to fight for what they thought was patriotism.
Later they learned they were fighting for the
protection of wealth and commerce. Yet they
continued to fight and die.
The best role of the story (Paul) is played
by Lew Ayres, a charming young fellow, with-
out whom the show could not possibly have
been so good.
SHORT FEATURES
r Three short comedies produced and distrib-
uted by Educational: the Terry Toon, ** Indian
Pudding,** the Lloyd Hamilton **Follow the
Swallow,** and the Mack Sennett ''Honeymoon
Zeppelin.**
Seen by DOUGLAS FOX in New York
Of these three comedies the Terry Toon,
the least expensive to produce, and probably
the shortest, is easily the best on the entertain-
ment side. While not highly original it is com-
petently and amusingly done and introduces
two new characters, a perfectly grand moose, of
which you only get a glimpse, and a most
ferocious looking buffalo. Villains are the
Indians, hero is a cowboy mouse.
In “Follow the Swallow” the comedian’s off-
spring swallows a coupon at a fair, the coupon
entitling its holder to a new car. Hamilton
resorts to castor oil with the closing line “it
won’t be long now.”
“Honeymoon Zeppelin” probably cost a lot
of money to make and includes some stunts
which appear to be dangerous such as the
transfer from an airplane to a blimp at speed.
The director, however, to get a laugh, resorts
to having a character stutter, something that
even the burlesque houses have dropped. Re-
deeming feature is Daphne Pollard, swell
comedienne, in a minor role.
By T. O. Service
HERO OF THE WEEK
CLIFF BROUGHTON , whose first picture as
associate producer for Sono-Art will be "Rogue
of the Rio Grande** by Oliver Drake. Broughton
then will make six outdoor films featuring Bill
Cody.
SAFETY IN NUMBERS
SNAPPY ! Produced and distributed by
Paramount. Directed by Victor Schertzinger.
Story by George Marion and Percy Heath.
Music by George Marion and Richard Whiting .
With Buddy Rogers, Carol Lombard, Kathryn
Crawford, Josephine Dunn, Geneva Mitchell ,
Roscoe Karns, Francis MacDonald, Virginia
Bruce , Lawrence Grant , Louise Beavers and
Richard Tucker.
Seen by DOUGLAS HODGES in Hollywood
ITHOUT much of a story to start with
Victor Schertzinger has collected a capable cast
and selected (or wrote) a number of good
songs and there you are!
You can’t say it’s his best picture; you know
darn well that wouldn’t be fair to him. But he
shook the wrinkles out of the story and turned
out a picture that is clever, snappy, entertain-
ing and fairly humorous.
The heir to $25,000 goes to New York to get
acquainted with the best people and learn how
to live safely among the parasites of the big
town. He is naturally a great success. His
ridiculous position is that he is the guest of
three charming follies girls who protect him
from vampires and witchcraft. He is their
guest even in that he lives with them in their
apartment (which is pretty witchy itself). The
entire story is thick with chorus girls, singers
and dancers.
HOLD EVERYTHING
AS FINE AS YOU’LL SEE. Produced and
distributed by Warner Brothers. With Winnie
Lightner, Joe E. Brown, Sally O'Neil, Dorothy
Revier , Georges Carpentier, Bert Roach, Ed-
mund Breese. Length , 7,206 feet. Release , May
1, 1930.
Seen by PETER VISCHER in New York
' 1' HE new Warner Brothers picture “Hold
Everything,” with which the handsome Holly-
wood theatre was opened on Broadway, is as
fine a piece of entertainment as you’ll ever see
on the screen. The picture is bright and
cheery, hilariously funny, exciting, with good
music and some splendid scenes in color. I
don’t know what more you could ask for.
The picture is, of course, a screen version of
that screaming comedy that held the boards in
New York for months on end. Joe E. Brown
does a fine piece of work in the role of the
principal comic, a second-rate prize fighter.
Winnie Lightner is his foil, and a whole-souled
robust gal she is. Georges Carpentier, once the
idol of France, is the hero, and Sally O’Neil
the charming heroine.
Believe me, when I say Joe E. Brown is good
I mean it. I am as loud and vociferous a rooter
for Bert Lahr as there is in this fair land of
ours and the mere thought of anybody, let
alone Joe E. Brown, attempting the role Lahr
played so gorgeously on the stage made me a
little ill. Frankly, if this picture hadn’t opened
a new theatre I wouldn’t have gone; I like
Lahr and I want my Lahr neat, without imita-
tions. Now I apologize; I think Brown was
swell and I’ll wave a flag for him any day.
There’s one scene in this picture that’s so
gobd I can’t understand why it didn’t earn
special billing. I refer to the fight scene in
which Carpentier goes to it with some mug, in
Magnascope. Boy, this is a neat bit, with the
rat-a-tat-tat of Carpentier’s gloves making the
prettiest music you ever heard out of a loud-
speaker.
This is a picture than can win anybody’s
whole-hearted applause.
DOUBLE CROSS ROADS
CROOKED ! Produced and distributed by
Fox. Directed by Alfred Werker. Story from
Walter Lipman's “ Yonder Grow the Daisies.**
Adaptation by Howard Eslabrook and George
Brooks. Dialog by Howard Estabrook. Photog-
raphy by Joseph August, Sol Halperin. Cast:
Robert Ames , Lila Lee, Montagu Love, Edythe
Chapman, Ned Sparks, Tom Jackson, William V.
Mong. Footage, 5,800. Release, April 20.
Seen by DOUGLAS FOX in New York
Y OU couldn’t get more crookedness into a
picture than is crammed into “Double Cross
Roads,” melodrama of the underworld. But fine
direction and good acting on the part of the
principals save the film from being entirely of
the dime novel variety.
The hero gets out of jail, half determined to
go straight. To make up his mind about it he
goes to an up country village and falls in love
with a girl he takes to be a country lass. He
tells her about himself, but that makes no dif-
ference to her and they decide to get married.
Meanwhile the boss has been putting pressure
on him to do a job at a big country house
nearby. He refuses until he meets the girl with
the boss and learns that she’s one of the gang,
too.
From then on there is so much double cross-
May 3, 1930
EXHIBITORS HERALD-WORLD
33
ing on the part of everyone that it is very hard
to keep things straight.
Two gangs are after the jewels in the Lewis-
ton mansion, and two gangs masquerade as
servants in an effort to get them at a big
party which follows.
In the final few feet both hero and heroine
double cross both gangs, take the paste jewels,
leave the sparklers in the safe and presumably,
live happily ever afterwards.
Just a nice moral picture redeemed, as I
said before, by the acting of the principals,
Robert Ames, Lila Lee, Montagu Love and that
real actor with the poker pan, Mr. Ned Sparks.
THE LIGHT OF
THE WESTERN STARS
LIGHT ROMANCE 1 Produced and distributed
by Paramount. From the novel by Zone Grey .
Direction by Otto Brower and Edwin H. Knopf.
Adaptation and dialog by Grover Jones and
William Slovens McNutt. Photography by
Charles Lang. Cast: Richard Arlen, Mary Brian ,
Harry Green , Fred Kohler , Regis Toomey , Wil-
liam LeMaire , George Chandler, Sid Saylor, Guy
Oliver and Gus Saville. Sound footage, 6,213;
silent, 5,035. Release, April 19.
Seen by DOUGLAS FOX in New York
ARAMOUNT has a pleasant outdoor offer-
ing in “The Light of the Western Stars,” taken
from Zane Grey’s novel of the same name.
Richard Arlen is handsomely capable as the
young man who, in a drunken moment, decides
to marry the first woman he sees. She proves
to be a new arrival in the West, sister of his
best friend, recently murdered.
In taking over her brother’s ranch the girl,
Mary Brian, runs into a number of difficulties.
The hero, (trying to redeem himself) and his
cronies run the ranch for her and help her out
of most of her troubles which are engendered
by the villain, the man who shot her brother.
In the end after a thrilling fight with a
crooked sheriff’s posse, everything turns out
nicely, the hero gets the girl and the villain
gets it in the neck; a very satisfactory picture
from a juvenile standpoint.
The comedy of Harry Green, Yiddish peddler
among the cowboys is grand and Fred Kohler,
as usual, is a fine villain. Mary Brian is as
appealing as ever.
THE SHIP FROM SHANGHAI
WITH A MOTLEY MUTINOUS CREW I Pro -
duced and distributed by M G M. Directed by
Charles Brabin. Story by Dale Collins. Adapted
by John Howard Lawson. Photographed by Ira
Morgan. With Louis Wolheim , Conrad Nagel,
Kay Johnson, Carmel Myers and others.
Seen by HARRY TUGEND in New York
H ERE we have Louis Wolheim again in the
role of the underdog who has his day, with
ample opportunity to vent his spleen in the
vicious, brutal and maniacal manner which first
brought him into prominence in “The Hairy
Ape.”
However that is as far as the resemblance
goes. For this story is quite obvious from the
time Wolheim makes his first too-long tirade
against his so-called betters. They have taken
him out of the stokehold and made a steward
of him. On a yacht headed for California, his
frustrated ego and pent up resentment against
the wealthy party aboard, drive him to a crafty
decision to get the whip hand. The yacht is
caught in a storm which leaves it a helpless
hulk. At the point of a gun he forces the
party to submit to his rule and attempts to
force his attentions upon one of the girls.
After trying, with disastrous results, to wrest
his power from him, the party finally decides
to escape in the life-boat. This attempt, too, is
frustrated. The girl finally goads him into a
frenzy of madness at his failure to conquer
them spiritually and he leaps overboard.
There is action aplenty in this sea story and
there are some very fine photographic shots.
The supporting cast is adequate in roles which
haven’t great possibilities. But on the whole,
it does manage to hold your interest and is a
fair program picture.
THE CUCKOOS
ABSOLUTELY l Produced and distributed by
Radio Pictures. Directed by Paul Sloane. Story
by Guy Bolton, Harry Ruby, Bert Kalmer.
Adaptation and dialog, Cyrus Woods. Pho-
tography by Nicholas Musuraca. Cast: Bert
Wheeler, Robert Woolsey, June Clyde, Hugh
Trevor, Dorothy Lee, Ivan Lebedeff , Marguerita
Padula and Jobyna Howland. Footage, 8,200.
Release, May 4.
Seen by DOUGLAS FOX in New York
If you have a yen for musical comedy and
enjoy the clowning of Robert Woolsey and
Bert Wheeler, especially as it was done in “Rio
Rita,” you are going to have a grand time with
“The Cuckoos.” This pair are grand in their
dancing, singing and gag work and, instead of
being, as in the past, more or less subordinated
by higher paid members of the cast, they have
free rein and are before you most of the time.
As with most musical comedies the story of
“The Cuckoos” is an utterly impossible one
lending itself to big sets and a frequent use of
color. The story opens in a big casino near
the border where Woolsey falls for the hero-
ine’s mother, the juvenile falls for the heroine
and Wheeler tumbles for a gypsy lass who,
although she doesn’t appear to have much of a
voice, is one of the cutest tricks I’ve seen in
pictures.
The party returns to San Diego, the two
comedians being more or less adopted by the
heroine’s mother. An angry baron, well done
by Ivan Lebedeff, in love with the heroine,
kidnaps her with the aid of the gypsies, and
takes her to an old inn over the border. The
Cuckoos follow for reasons! that you may
readily surmise. They have interesting adven-
tures at the border, on their arrival and during
the night of their stay at the inn, and, through-
out, they are consistently amusing. You’ll
laugh at the Cuckoos and you’ll laugh when
the gypsy chieftain roars in chase of Wheeler
and you’ll like June Clyde, the heroine. Need
I say more?
FRAMED
NO ALIBI I Produced and distributed by
Radio Pictures. Screen play, Paul Schofield.
Dialog, Wallace Smith. Direction, George
Archainbaud. Photography, Leo Tover. Cast:
Evelyn Brent, Regis Toomey, Ralph Harold,
Maurice Black, William Holden, Robert 0*Con -
nor and Eddie Kane. Released March 16.
Footage, 6,136.
Seen by DOUGLAS FOX in New York
OnE of the tit bits in the stew of under-
world pictures that we’ve been having ever
since “Alibi” is “Framed,” latest Radio pro-
duction which should be good for a holdover
at the Globe.
The story does not differ greatly from those
of most of our crook pictures; it’s the perform-
ance of the players that makes it a worthwhile
attraction. Much of the action takes place in a
night club and, as usual it is a dispute between
leggers over territory that causes most of the
trouble. Evelyn Brent is the night club enter-
tainer and supposed mistress of the proprietor,
head of the gang. For years she has nursed
hatred for the local inspector of police (one
of his men killed her father) and has stayed
in the racket for an opportunity to get even
with him.
She finds her way to this through the inspec-
tor’s son who falls in love with her but, un-
fortunately for her purpose, she reciprocates
his feeling. The picture gets a little tangled
and then works out to a successful finale. Miss
Brent and Ralf Harold, the chief crook, give
distinguished performances. Regis Toomey
was better as the cop in “Alibi,” than he is as
a nice young man in “Framed.” The lovely
Brent, who got her first real part in “Broad-
way” and has since been doing semi-smart
stuff for Paramount, can always be counted
upon to be good in a hard boiled role.
A NOTORIOUS AFFAIR
A FOOL THERE WAS. Produced and dis-
tributed by First National. Directed by Lloyd
Bacon. Authors: Audrey and Waverly Carter.
Adapted by J. Grubb Alexander. With Billie
Dove, Basil Rathbone, Kay Francis, Montagu
Love and Kenneth Thomson.
Seen by HARRY TUGEND in New York
In “A Notorious Affair,” the audience is
given credit for more than adolescent intelli-
gence. And starting with that premise, the pic-
ture tells a rather risque story in a subtle
manner.
Basil Rathbone is at his best in this drama
of high English society. The smooth perfection
of his performance is in complete accord with
his established reputation as an actor of quality.
I rather resented the slight continental dialect
required of his characterization, and perhaps
he did too, for he occasionally lapsed into his
most perfect King’s English.
Billie Dove gives a convincing performance
in a role more demanding and difficult than
her usual one.
A daughter of English nobility marries a
poor violinist, much against her father’s wishes.
The violinist rises to fame and becomes the
idol of the artistic world. Especially the femi-
nine part of it. Among his admirers is a
countess, a lithe, dangerously red-blooded vam-
pire, whose democratic promiscuity includes
even her servants, unto the last stable-boy. The
violinist succumbs to her irresistible charms
and leaves his wife. Her unquenchable de-
mands upon him finally result in his physical
collapse and sudden paralysis.
The wife rushes to her husband’s aid, bring-
ing with her a physician, in whom she has
become interested. Knowing she will not leave
him while he is helpless, the husband feigns
complete paralysis even after his recovery.
They are reconciled when he remorsefully con-
fesses his duplicity.
It seems to me that the reconciliation is
much too abrupt, and should have been built
up more gradually to make it convincing.
The supporting cast makes the most of their
polished, aristocratic parts. Worthy of special
mention is the admirable performance of Kay
Francis as the vamping countess.
The picture will please audiences that prefer
a play of smart, cultured, finished performance
and dialog, rather than a story of action.
THE BIG FIGHT
COMBAT. Presented by James Cruse, Inc.
Produced by Samuel Zieler for Sono-Art re-
lease. Directed by Walter Lang. With Lola
Lane, Wheeler Oakman, Edna Bennett, Stepin
Fetchit , Ralph Ince , Guinn Williams, Robert
Emmett 0*Connor, Larry McGrath, James
Eagles, Gene Lewis and Tony Stabenau. From
the David Belasco and Sam H. Harris stage
play by Max Marcin and Milton Herbert Grop-
per. Music and theme song by Lynn Cowan and
Paul Titworth. Continuity by Walter Woods.
Photographed by Jackson Rose. Length, 5,900
feet.
Seen by TOM HACKER in Hollywood
w ALTER LANG’S “The Big Fight” suf-
fers in the first two reels of what might be
termed “introduction to an otherwise entertain-
ing picture.” It differs slightly from the usual
stock fight yarn. It has a ga-ga fighter in the
role of leading man, a girl sacrificing all to
save her wayward brother and, of course, a big
smart-aleck racketeer. The leading man is
sadly miscast.
It takes the first two spools of good celluloid
explaining who’s who and what about it. After
all, its only proper to give an audience credit
for possessing an average amount of intelli-
gence. Lola Lane, recently placed under a five
year contract to James Cruze, steals everything.
Stepin Fetchit is a big asset, getting the laughs
with the least effort. The big sequence in the
film is the girl’s apparent doping of her lover
on the eve of his championship bout and the
camera flash-backs just as we are about to learn
the winner. These are cleverly presented.
34
EXHIBITORS HERALD-WORLD
May 3, 1930
Radio Lot Is Busiest on Coast;
Other Plants Now “In Between’’
Those Companies Working Are Finishing Productions on Last
Year’s Schedules — R K 0 Is Spending $6,000,000 on
Buildings and Stages for New Product
By DOUGLAS HODGES
HOLLYWOOD, April 29. — The town is between pictures. In general, pro-
duction is very slumpish. Those who are working are finishing up pictures on
last year’s schedule. There are only a few who are already preparing films for
the coming year.
Radio's program has 15 pictures yet to be
finished. It appears to be the busiest lot here.
All the 15 are in one of three stages of pro-
duction.
It also happens that Radio’s lot is busy
constructing new buildings and stages that are
entirely removing any semblance of the lot
that stood on the same location 18 months ago
under the banner of Film Booking Offices.
The company is said to be spending $6,000,000
on construction. But the business of produc-
tion is not at all impeded.
“Dixiana” is being completed. Mel Brown
is in the throes of “She’s My Weakness”
from the play “Tommy.” Sue Carol is the
“weakness.” Roy Pomeroy, wizard of sound,
is debutting as a director. His play debut is
“Inside the Lines.”
In addition to these there are six being
prepared for preview and release, among them
being “Alias French Gertie,” “The Runaway
Bride,” “He Knew Women,” “Midnight Mys-
tery” and “The Fall Guy.”
Four pictures will be cast and placed on
the shooting schedule within the next three
weeks.
Buck Jones
Directors Louis King has taken the “Man
from Hell's River” unit to Kearnsville to
shoot outdoor sequences. Buck Jones heads
the cast. Vera Reynolds is the feminine lead.
The film is the first of a series of eight for
Columbia.
Bill Powell
William Powell will play a famous criminal
lawyer in his next for Paramount, “For the
Defense.” John Cromwell is directing. Kay
Francis plays opposite. Thomas Jackson will
play an important role.
Larry Darmour Expands
Larry Darmour will share a large portion
of R Iv O’s $2,000,000 budget on comedies for
the coming year. Not only will the films cost
more but they will be more of them. The
Mickey McGuire series will be continued. A1
Hermans stays director, E. V. Durling writer.
Franklin Month in May;
Fox Coast to Celebrate
(Special to the Herald-World)
HOLLYWOOD, April 29. — “Harold B.
Franklin Month” will be celebrated by the en-
tire Fox West Coast Theatres during May.
The suggestion to honor Franklin was given
by managers of the Los Angeles division.
Everyone connected with the 43 local Fox
West Coast Theatres attended a mass meet-
ing here to hail the approach of “Franklin
Month.” Speakers were John J. Franklin,
division manager; Howard Sheehan, vice-
president; Frank Whitbeck, advertising and
publicity director; H. B. Wright, manager
of Grauman’s Chinese, and C. A. Buckley,
legal advisor.
Stars Aid State in
Film “School” Case
(Special to the Herald-World)
HOLLYWOOD, April 29. — Notable screen
stars will appear against U. M. Dailey,
charged with 11 counts of grand theft, in
his trial as operator of the Cinema Schools,
Inc., this week. Dailey avers he played a
major role in the success of many screen
stars. They will appear to deny this.
Fox to Erect Big
Los Angeles Building
(Special to the Herald-World)
HOLLYWOOD, April 29.— Fox Film Cor-
poration plans the erection of a height limit
building in downtown Los Angeles beginning
June 1. Fox holds a 99 year lease on the
property located on Olive street between Sixth
and Seventh. Alexander S. Kemper, repre-
sentative, is here discussing plans.
Norman Taurog Signed by
Paramount , Also D. Kelly
( Special to the Herald-World)
NEW YORK, April 29. — Norman Taurog
is the latest addition to Paramount’s direc-
torial staff, and Dan Kelly, former casting
director at the First National studios, has
been signed as assistant to Joe Egli in the
operation of the casting office at Para-
mount’s Hollywood studio.
Believe It
Or Not!
(Special to the Herald-World)
HOLLYWOOD, April 29.— What’s
in a name? The question has been
asked repeatedly and the situation
that exists in the case of Wallace
Smith is said to encompass the an-
swer. Smith finished writing a book.
It’s publishers and himself only
knowing the contents. The name of
the author, apparently, justifies the
feeling that it must be good screen
material as there have been five
prominent producers trying to buy
the story.
St. John Assistant
To Junior Laemmle;
Howe Has Publicity
(Special to the Herald-World)
HOLLYWOOD, April 29.— Ivan St.
John, former publicity director, became
assistant to Junior Laemmle this week at
Llniversal. Milt Howe, who recently joined
the staff, succeeds him as publicity head.
Laemmle and St. John are in New York
for the “All Quiet” opening.-
Henry Henigson was added to the execu-
tive staff at the same studio. He is taking
over the duties of J. J. Gain who resigned.
Cooper in “Spoilers” ;
P F L Cancels Bancroft
“Caveman” Due to Illness
(Special to the Herald-World)
HOLLYWOOD, April 29.— Production on
“The Caveman” at Paramount has been can-
celled due to the illness of George Bancroft.
Gary Cooper will play the leading role in “The
Spoilers” originally assigned to Bancroft.
Mrs. Ince Risks Share
In Estate to Wed Actor
(Special to the Herald-World)
LOS ANGELES, April 29.— Mrs. Eleanor
P. Ince, widow of Thomas H. Ince, pioneer
motion picture producer, filed notice Saturday
of her intention to marry Holmes Herbert,
actor, thereby risking her share of her hus-
band’s $1,600,000 estate. Ince’s will provided
against her remarrying for seven years. He
died in 1924.
Dove f Disliking Stories,
Leaves First National
(Special to the Herald-World)
HOLLYWOOD, April 29. — Billie Dove has
left First National at the end of four years
in which she has become one of the most
outstanding stars. It was at her request that
the company release her because she com-
plained First National would not agree to the
kind of stories she preferred to appear in.
Bradley King Scenario on
Next Barthelmess “ Adios ”
(Special to the Herald-World)
HOLLYWOOD, April 29. — Bradley King
will write the screen version, dialog and
scenario on “Adios.” It will be the fifth story
that she has prepared for Richard Bathelmess.
Frank Lloyd will direct for First National.
Miss King was released from her contract
with Fox to accept the assignment.
Goetz Gets Executive Job
On Wurtzel Staff for Fox
(Special to the Herald-World)
HOLLYWOOD, April 29.— William Goetz
has signed with Fox as an executive on the
staff of Sol Wurtzel. Gcetz was formerly
general manager for the Corinne Griffith Pro-
ductions and production manager for Buster
Keaton. He married the daughter of Louis
B. Mayer one month ago.
EXHIBITORS HERALD-WORLD
35
May 3, 1930
New Contracts
( Special to the Herald-World )
HOLLYWOOD, April 29.- — Andre Luget.
long term. M G Ad.
A
Major General Aylesworth Bowen Perry.
Technical advisor. Pox.
A
John Wray. Long term. Universal. “Saint
Johnson.’’ Wyler directs.
A
Ivan Simpson. R K 0. “Inside the Lines.”
Pomeroy directs.
A
Frederic Lonsdale. Writing staff. Para-
mount.
▲
Montague Love. R K O. “Inside the Lines.”
One picture.
A
Gene Towne. Continuity, adaptation, dialog.
“Fancy Clothes.” Cruze.
A
Vera Reynolds. Lead. “ Man from Hell’s
River.” Columbia.
A
Betty Carter. Second lead. R K O. “Inside
the Lines.”
A
Gus Shy. M G M. Long term.
A
Gene Morgan. Pathc. Comedy. “Lonesome
Husbands.”
A
Daphne Pollard. Pathc. “ America or Bust.”
A
Howard Estabrook. Screen play, dialog.
R K O. “Cimarron.”
A „
Clarence Burton. MGM. “Unholy Three.”
William Goetz. Fox. Executive. Wurtzel
staff.
Reaves Eason. Adaptation , continuity, dia-
log. Pathe. “Hashknife.”
A
Murdock AdcQuarrie. Ad G Ad. “Billy the
Kid.”
A
Misclia Auer. R K 0. “Inside the Lines.”
A
Joseph Gerard. Ad G AT. “Unholy Three.”
One picture.
A
Lena Malena. M G M. “Monsieur Lc Fox.”
German version.
A
Adichael Vissaroff. U A. “Flame of the
Flesh.” Norma Talmadge.
A
Ilallam Cooley. Pathe. “Holiday.” Ann
Harding.
A
Edward G. Robinson. F N. Lead. “Little
Caesar.” LeRoy directs.
A
Arthur Hoyt, Robert Ames, Audrey Forres-
ter, Mary As'tor, Eddie Horton, Monroe Ows-
ley. Pathe. “Holiday.”
A
Adona Ray. Pathe. “Half Pint Polly.”
A
Tempe Pigott. Pathe. “ America or Bust.”
A
Ewart Adamson. R K O. Continuity. “In-
side the Lines.”
A
Irene Dunn, RKO. “Present Arms.”
A
Ben Bard. Pathe. “Night Work.”
A
Lowell Sherman. RKO. Long term,
A
Vincent Barnett. Pathe. “A Royal Flush.”
A
Frances Upton. Pathe. Feminine lead.
“Night Work.”
Publicize RKO Stars
In World Wide Campaign
(Special to the Herald-World)
NEW YORK, April 29. — Radio Pictures
feminine stars and featured players will be
publicized in a world wide advertising cam-
paign planned by the Lord, Thomas and
Logan agency for Kleenex Cleansing Tissues.
The first advertisement of the series, current
in magazines, weekly and monthly, carries a
portrait of Betty Compson The advertise-
ment carries full credit for Radio Pictures
and lists Adiss Compson as the star of “The
Case of Sergeant Grischa” and “Street Girl.”
Maynard Building Palm Springs House
HOLLYWOOD, April 29. — Ken Maynard is con-
sulting with builders and architects at Palm
Springs where he will erect a theatre. It will be
the first sound house in that region.
Luana Alcaniz Signed
For Movietone; Will
Play Opposite Baxter
(Special to the Herald-World)
NEW YORK, April 29. — Luana Alcaniz,
beautiful 21-year-old Spanish dancer, has
been signed by Fox Films, and she will
make her first appearance with Warner
Baxter, Victor AdcLaglen, Kenneth Mac-
Kenna, and El Brendel in the leading
feminine role in “Renegades,” a story of
the French Foreign Legion. Critics rank
her art with that of Raquel Adellor.
Jacob Mayer Funeral
HOLLYWOOD. — Funeral services for Jacob
Mayer, father of Louis B. Mayer, were held here.
He was 83 years old.
A
Million
in
Dollar Insurance Policy
BELL & HOWELL
A GRAVE responsibility in-
spires the skilled work-
men in Bell & Howell factories.
They realize that, annually,
millions of dollars worth of
movie productions areentrusted
to the dependable operation of
Bell & Howell cinemachinery.
One law prevails . . . “ Make
it right" : one question is con-
stant . . . "Can it be made bet-
ter1" How costs might be cut
by substituting this or slight-
ing that is never considered.
From the first shot on location to the
splicing of the trailer on the last print,
the use of Bell & Howell precision ma-
chinery has always been a kind of in-
surance against mechanical troubles.
For every hour it takes to make Bell &
Bell & Howell master craftsman using optimeter and Johannsen gauge blocks in
measurement of a 35 mm. Bell & Howell perforator punch, the precision of which
is held to within .00005 of an inch.
Howell Standard Studio Cameras,
Printers, Splicers, and Perforators right ,
an extra year of superfine service is
built into them for the appreciative
members of the industry who have so
long depended upon them.
BELL & HOWELL
BELL & HOWELL COMPANY, Dept. Q, 1851 Larchmont Ave, Chicago, 111. f NewYork, 1 1 West42ndSt.
Hollywood, 6324 Santa Monica Blvd. * London (B. & H. Co , Ltd.) 320 Regent St. *• Established 1907
TOM HACKER.
36
EXHIBITORS HERALD-WORLD
May 3, 1930
Cameramen Urge N. Y. Officials
To Aid Film Producing in East
Paramount Long Island Studio Is Replaced Officially by Paramount
New York Studio — Two New Pictures Go Into Work
With Oakie and Marx Brothers
By DOUGLAS FOX
NEW YORK, April 29. — Eastern production will undergo a boost if local
cameramen have anything to say about it and Mayor James A. Walker of
New York, now suffering from a nervous breakdown, has under consideration
a letter from local 644 of the International Photographers of the Motion Pic-
ture Industry urging him to create a commission to study the situation with a
view to encouraging the companies to increase their production schedules here.
The letter complains of the constant and
annoying activity (as a result of the Pathe
fire) of inspectors who know nothing of
the conditions in the industry and who are
only hampering production in the East and
bringing it to such a point that there is a
possibility that producers may consider its
abandonment entirely.
AAA
Cessation of production here would mean
loss of employment to 10,000 persons
and the loss of more than $10,000,000 an-
nually to the industry and affiliated crafts.
The Mayor is invited to remedy this situa-
tion and to urge the large producers who
raise 80 per cent of their capital in the East
to expend part of their great capital in
additional facilities for the establishment
and maintenance of production in and
around New York.
Paramount’s Long Island studio has
ceased to exist in name and has been re-
placed officially by the Paramount New
York Studio on the grounds that the organ-
ization wishes to capitalize the New York
studio’s proximity to the nation’s theatrical
center from which it draws so much of its
acting, writing, directorial and technical
talent.
AAA
Two new productions will be in work at
the New York plant by the time this is in
print. They are “The Sap from Syracuse”
with Jack Oakie and Ginger Rogers, directed
by Eddie Sutherland, and “Animal Crack-
ers,” with the four Marx Brothers under
the direction of Victor Heerman.
Ginger Rogers got her first part in pic-
tures in Paramount’s “Young Man of Man-
hattan,” her second in “Queen High.” re-
cently completed, in which she shared
feature billing with Charles Ruggles, Stanley
Smith and Frank Morgan. To be co-starred
in her third picture, as she will be in “The
Sap,” is quite an achievement for any young
woman.
Victor Heerman will turn the whole of
the upstairs stage of the New York studio
into one large set over and through which
the entire action of the picture will be car-
ried. Scene is a house party; and the set
will consist of various rooms, and a formal
garden. With everything there, action can
be followed from one part of the stage to
another with a minimum loss of time.
For “The Sap from Syracuse” the com-
pany has built on the lower stages a large
part of a modern ocean going steamer, in-
cluding cabins, lounges, sections of decks,
bridges, dining saloons, etc. Exterior shots
will probably be taken at sea near New
York but most of the shooting will be done
right at the studio.
The big news at the Brooklyn Vitaphone
studio this week is the reception given
“Yamekraw,” the Variety which was rushed
into the new Hollywood theatre for the in-
augural program. Disregarding his former
methods Murray Roth made “Yamekraw”
modernistic in the extreme with an entirely
new camera and lighting technique. The
film is a picturization of a jazz symphony
of negro life by James Johnston, Harlem
composer and is expected to set new stand-
ards in the production of short subjects
here.
Other recent Vitaphone varieties are “The
Duel” with Lew Fields, “Going Places” with
Shaw and Lee, “A Tenement Tangle” with
Benny Ryan and Harriett Lee.
Demand for Animal Actors
Grows; List Ranges from
Monkeys to Cockroaches
( Special to the Herald-World)
NEW YORK, April 29. — Despite the cry
that talking pictures have ended the need for
trained animals, because their voices couldn’t
be controlled, the market for pets seems to
be more lively than ever.
In a single month, Metro-Goldwyn-Mayer
studios used a complete trained cast of dogs,
a cat, twenty parrots, six macows, one lamb,
one pig, one ant-eater, several bears, puppies,
sled dogs, and one big orang-outang.
In George Hill’s prison picture, “The Big
House,” a dozen cockroaches were used for
a “cockroach race,” small boys supplying the
“race horses.”
Governor Appoints Zanft
(Special to the Herald-World)
NEW YORK, April 29. — Major John
Zanft, vice president and general manager of
the Fox Theatres Corporation yesterday re-
ceived from the capitol at Albany, an official
notification to the effect that he had been
appointed by Governor Roosevelt to a five
year term on the board of managers of the
Bedford State Reformatory for Women.
“Tampico” Rights to MGM
(Special to the Herald-World)
NEW YORK, April 29. — Metro-Goldwyn-
Mayer has secured the screen rights to the
play “Tampico,” by Bartlett Cormack and
Joseph Hergesheimer, based on Hergesheim-
er’s novel by the same name. It is a roman-
tic story of adventure in Mexico.
Towne Sells Another Original
HOLLYWOOD.— Gene Towne sold his original
“Sojourn” to the Edward Small company. He re-
cently disposed of “The Femme” to James Cruze.
Buys Ticket, Gets $70
Change; (With Gun)
HOLLYWOOD, April 29.— The
cashier of the Golden Gate theatre in
Belvedere handed a lone bandit $70
after he had purchased a ticket. The
bandit used a gun.
Language School First Step
In Vitaphone Export Plan
(Special to the Herald-World)
LOS ANGELES, April 29.— The
Vitaphone School of Languages for
stars and all other players under
contract to the two companies, is to
be established by Warner Brothers
and First National. The object of
the school is to train actors and
actresses with a view to their ap-
pearance in foreign language ver-
sion of talking pictures for export.
The school is being established in
cooperation with the Berlitz School
of Languages.
Four Berlitz instructors are being
sent from New York to Hollywood
to conduct classes in four foreign
languages, German, French, Spanish
and Italian. Jack L. Warner, vice
president of Warner Brothers and
production chief of the two compa-
nies, stated:
“Pronunciation, and the proper ac-
centing of words and sentences, are
to be our chief aims. It is not our
object to try to compete with col-
leges and universities in giving com-
plete courses in languages. Rather,
we want our stars and featured play-
ers to have a working knowledge,
such as the average grand opera star
has. zls soon as our stars and fea-
tured players are proficient enough,
we will consider the production of
foreign language talking pictures in
which they will appear.”
The school will be located in the
new music arts building being com-
pleted on the First National lot.
Neither Warner Brothers nor First
National have made foreign talkers,
except as experiment.
Kansas City Pantages
Drops Vaudeville; Puts
In 25 Cents First Run
(Special to the Herald-World)
KANSAS CITY, April 29. — An unusual
situation has developed in Kansas City follow-
ing the lowering of admission prices at the
Pantages theatre to 25 cents top. The Pan-
tages, playing first run pictures at 25 cents,
has 28 days protection over the de luxe sub-
urban houses which charge 40 and 50 cents.
This means that the public will pay more to
see a picture second run than first run.
Last week the Pantages dropped its vaude-
ville and inaugurated a straight picture
policy at 25 cents for any seat at any time.
Louis Charninsky, manager, said the new
policy was starting off successfully.
Kontingent Licenses
Hinge on Importation
(Special from the Department of Commerce)
WASHINGTON, April 29.— The German
Committee of Foreign Commerce (film sec-
tion) has announced in the press that the dis-
tribution of kontingent licenses for the
1930-31 season will only be effected after it is
definitely known that the present import pro-
hibition for exposed motion picture films will
be maintained for the next season and that the
regulations pertaining thereto will actually
enter into effect. However, every distributor
has been informed of the number of licenses
which will be allotted to him. Details in con-
nection with the distribution of kontingent li-
censes will be published in due course.
May 3, 1930
EXHIBITORS HERALD-WORLD
37
J. C. Jenkins — His Colyum
GREENVILLE, MICH.
DEAR HERALD-WORLD:
We are back again in Bert Silver’s old town. This may not mean
a whole lot to the most of you but to us it means aplenty. If you
knew Bert as we do, you would agree that ten minutes conversation
with him would be worth more to you than a whole evening with
Aimee Semple McPherson, and Aimee is considered quite an
entertainer.
To hear Bert recount his 60 years’ experience in playing the tanks
and cross roads of Michigan with Silver’s Family Theatre Company,
would be worth driving many miles, even through Iowa’s mud. Bert
says he used to pack ’em in until they had to peel the wall paper off
the walls to hold ’em.
He loves to hark back to the old days when every show day with
the Silver Family Theatre meant a homecoming celebration for the
entire community, but now, since he has gone into the picture busi-
ness, it has become a helluva squabble to see whether they will hang
his hide on the front door of his theatre or the back door of a film
exchange, and he doesn’t know from one day to another whether he
will have fried chicken for dinner or liver smothered in onions.
Greenville is a right smart town with something like five thou-
sand Wolverines, the most of whom seem to be hungering for enter-
tainment, as was evidenced by the attendance at his theatre tonight.
When the Silver theatre isn’t full to capacity, Bert says he longs to
be. He hasn’t been for 35 years, for that the “life for a pint” law
here in Michigan makes it necessary that he confine himself to slough
water, pollywogs and all. But at that, he says, he’d sooner take the
pollywogs than take chances on this enamel remover that has be-
come the popular beverage of tourists who come here from Chicago.
We are going over to Bert’s house in the morning and have an-
other gabfest with him, but the chances are that Mrs. Silver will
run us both off the premises with a stove poker, for when we get
wound up and going good, every hen on the place will lay hard
boiled eggs and the roosters will be so disgusted that they will
consort with the ducks.
Bert still holds the most of the Silver Family together, notwith-
standing they have all taken on the matrimonial yoke. Some are
in the orchestra, some doing the usher act, one at the door and one
in the booth. Mrs. Silver keeps both eyes on Bert to see that he
doesn’t become too familiar with some of the customers, a failing
she says he has had for a number of years, although one wouldn’t
think it to look at him. Without the Silver Family theatre, they
would still be bugging potatoes on the ground where Greenville now
stands and when Bert’s time expired as mayor the town started back
towards the Pottowattamies.
* * *
There is one thing about Michigan we don’t like. The exhibitors
over here are so doggone scared that they will miss out on an issue
of the HERALD-WORLD that they keep their subscriptions paid so
far in advance that we have to skip a meal now and then, and we
don’t like that. There should be something done about that.
* * *
A year or so ago the producers all joined in an edict that in the
future all contracts with directors and stars would contain a clause
whereby the contract would be automatically annulled in the event
they made a picture having any objectional scenes. The public took
this to mean that in the future pictures were to be cleaned up. A
few nights ago we saw a picture wherein William Haines and Marie
Dressier were starred and which contained a scene wherein Marie
was to sign a check for a very large amount to be delivered to Haines
and she purposely dropped the pen down the bosom of her dress
and Haines deliberately fished it out with a pair of long handled
pinchers. This scene was no doubt calculated to get a laugh, and
quite likely it would down on Broadway and in some communities
where a greater part of the audience is only a half an inch between
the eyes, but out in a country where men and women have some
regard for decency it only caused disgust and the Haines and Dress-
ier stock took a nose dive toward the zero mark.
Some issues back this magazine published a Code of Ethics pro-
mulgated by the Hays organization, making it mandatory upon the
directors and stars to clean up motion pictures and to eliminate all
salacious, suggestive and objectional scenes therefrom. If these rules
were promulgated in sincerity and are rigidly adhered to, the motion
picture industry will have taken the longest stride forward in its
history, but we’ve been connected with the business so long that it
has become difficult for us to distinguish between sincerity and
hooey. We’ll watch and see, and if there is any hooey crops out,
you will hear from us.
* * *
MT. PLEASANT, MICH.
As strange as it may seem (you probably won’t believe it), we are
finding these Michigan folks almost as nice as they are over in
Nebraska. At Wayland, Mr. and Mrs. Franks had us over to their
home for breakfast. Just think of it, getting up and getting break-
fast for a guy they had never seen before. Then they drove over to
Middleville with us to call on Mr. Bennett, who operates the Ideal
theatre. We presume the reason they wanted to do this was because
Mr. Bennett is a brother of Mrs. Franks and she seemed rather proud
of him, which she has a right to be. But just think of a lady getting
up at 6 o’clock and getting a swell breakfast for a guy she never saw
before. Can you beat it? Answer: No, you can’t.
F. E. Moore of the Liberty at Lakeview, and D. H. Rockwell of the
Idlehour at Alma are a couple more boys who impressed us as about
as near 100 per cent as they make ’em. Somehow we feel that these
boys have spent considerable time west of the Missouri. They act
just like Nebraska fellas. Here at Mt. Pleasant we met our old
golf comrade, G. A. Ward of the Broadway theatre. G. A. got up a
terrible sweat trying to beat us when we were here three years ago,
but the score didn’t offer him any consolation whatever.
Geologists claim that there is no oil here in Michigan, but you
would have hard luck making Mt. Pleasant folks believe that, for
there are several producing wells right close to town and the field is
only partly developed, and it is causing Mt. Pleasant to swell up
like a poisoned pup and she is beginning to look upon Oklahoma
and the Panhandle country as second in the petroleum field. They
have at least proven one thing, and that is that the geologists don’t
know their onions. The Broadway theatre is the bright spot in the
community, and Mrs. Ward in the box office adds considerable luster
to it.
These delightful folks had us to dinner tonight and we filled a
vacancy in our inside workings that had become alarming. Mr.
Ward has been coaxing us to stay over tomorrow and play golf with
him, but our regard for his feelings prevents us from doing it. We
just haven’t got the heart to do it.
We have uncovered something over here in Michigan that, if true,
will be a startling revelation to you exhibitors. At this time we are
not sufficiently familiar with the facts to give them to you, but as
soon as we get to Detroit and ferret this thing out and get at the
actual facts, we will advise you, so it might be well to watch this
colyum, for if true, it will be red hot stuff.
J. C. JENKINS,
The HERALD-WORLD man.
P. S.— The HERALD-WORLD covers THE field LIKE an April
shower.
EXHIBITORS HERALD-WORLD
May 3, 1930
30
SOUND PICTURES
BLUEBOOK SCHOOL . . . SHOWMANSHIP
By F. H. RICHARDSON
BLUEBOOK SCHOOL QUESTION NO. 49. — What kind of warning does an amplifying tube
filament give before it finally fails? What should he done as soon as this warning sign appears?
What is likely to happen in event the projectionist does not heed the warning? Are noisy am-
plifying tubes found occasionally and what is the cause of the noise?
ANSWER TO BLUEBOOK QUESTION NO. 40
7 he question z tias: Describe an am-
plifying tube. Tell us what potential
each of its three elements carries. By
what is the grid charged ? By what is
the filament charged and what is the
effect of heating it?
THERE were a great many answers to
this one and still they are coming in.
To date the following have answered ac-
ceptably : Karl Friedrich, G. L. Doe, John
Doe and Bill Doe, Chicago ; Gayle Grubaugh,
Bernard A. Omlar, Dan Johnson, William
Nally, Abe Myers, Rudolph Roller, G. L.
Ridder, Amel Dikersen, Arthur Quick, Frank
L. Peterson, John Cotty, D. G. Henderson,
M. L. Matteson, Fred Mallaby, T. L. More-
land, John Wilson, F. D. Raind, Henry Little,
T. D. Dubois, Andy Cadley, R. Riderhouse,
T. R. Mally, T. D. Alexander, G. T. Beatty,
Fred T. Smith, Leo G. Sands, Bob Jones, T.
Singer, P. D. Campon, John Furman, Harry
Diener, Harry L. Hudson, T. D. Mason,
Elmer Phillips, Fred Emery, Philip Allbright,
F. T. Moore, Thomas T. Oberdorfer, Alex B.
Lee, H. T. Baker, Mack Miller, G. L. Ridder,
Charles Herson, J. C. Richards, Frank M.
Eberle, R. Campbell; Jake Hendershot and
Bert McBride. Of those answering correctly,
there were two who did exceptionally well;
namely, Karl Friedrich and Arthur Quick.
Neither of these answers are long, so we will
print both. Quick says :
“An amplifying tube is a bulb of thin glass
of somewhat varying height, fixed in a metal
base in which suitable means are provided for
connecting it quickly but effectively to an elec-
tric circuit. In this bulb, or tube, are three
elements, one of which is a filament coated
with a certain compound which will throw
off minute particles of negatively charged
electricity called electrons when it and the
filament are heated. This filament is heated
by a flow of current coming from a storage
battery, with which it is connected in series.
“Another element is a rectangle of perfectly
flat metal, which is also charged by a current
from a storage battery, so that when the tube
is in operation, a current flows between it and
the filament, across the space separating it
from the plate. The electrons supply the con-
ducting element.
“The third element is the grid, in which no
current flows but which is negatively charged
by the photoelectric cell circuit. This charge
varies in proportion to the current induced by
the light action upon the photoelectric cell, or
by the disc pickup if a disc is the source of
sound. The amount of bias this grid has, of
course, varies in proportion to the sound. It
opposes the flow of current from filament to
cell in exact proportion to the amount of bias
present from one instant of time to another.
The filament carries a negative, and the plate
a positive, charge.”
Friedrich treats the matter thus (it is evi-
dent he keeps up to date) :
“In answering question No. 40 I would say
that an amplifying tube consists essentially
of a base* with suitable prongs and provision
for mounting same in a suitable socket. On
this base is attached the bulb, or tube, made of
glass, somewhat after the manner of an elec-
tric lamp, and like the lamp, different tubes
vary widely in size and shape. Inside of the
bulb is a filament and a plate spaced some
distance apart. Between the plate and fila-
ment a grid is placed. None of these ele-
ments touch each other, nor are they con-
nected to each other except through external
apparatus. The interior of the tube is
evacuated ; that is, the air is removed and
then sealed. That about describes the ordi-
nary three-element tube. Lately there have
come on market tubes with more than three
elements, the extra elements usually being
more grids. For instance, we now have avail-
able the screen grid tube, which has an extra
grid surrounding the plate, and the pentode,
which is like the screen grid tube and in addi-
tion has a third grid surrounding the original,
or control grid. I. have even heard some ru-
mors of a tube with seven grids, but so far
have failed to locate an accurate description
of it.
“The filament of an ordinary three-element
tube is supplied with what is called the ‘A’
voltage, which is a comparatively small volt-
age with a heavy current draw. The purpose
of this voltage is to heat the filament and force
electrons from it. The plate is supplied with
a large positive potential, the purpose of which
is to attract the electrons boiled out of the
filament. The grid is charged with a nega-
tive potential and also with the signal volt-
age, which serves to control the flow of elec-
trons from filament to plate. For this reason
in multi-grid tubes, this grid is called the
control grid.”
LACK OF SHOWMANSHIP
FROM a city in the middle west comes a
letter signed by the four projectionists
comprising the projection staff of a fairly
large, excellent motion picture theatre. It
reads most interestingly :
“Dear Brother Richardson : I, who will
sign this letter first, have been appointed a
committee of one by the projection staff of
this theatre. We ask your advice. If you
publish the matter do not name either the
theatre or city, as aside from what we shall
complain of, our manager is a really fine boss
and a good fellow. Here is our trouble:
“We have a very nice theatre. It seats
1,800. The auditorium is beautifully dec-
orated and the acoustics are very good,
though much work had to be done on the
walls and ceilings after sound was installed
before that was true. There is an excellent
orchestra, well uniformed ushers and good
ventilation. In fact, our management seems
very willing to spend money for anything
which will improve the what-the-audiences-
see effect, but there it stops short.
“Here in the projection room we are held
to the most rigid economy. We must use
projector parts until they just won’t work any
more. We cannot seem to convince the man-
ager that an exciting lamp is not still quite
all right, merely because its globe is black-
ened inside, or its filament, is in the shape of
a more or less correct letter S. ‘It gives just
as much light as it ever did,’ he will say, and
nothing we can do will alter his opinion. And
so it is with all other things.
Now, Brother Richardson, whatever quar-
rels we may have had with you in the past,
we all believe that everyone in the business
does respect you and is willing to listen to
what you say with respect; also, what you say
seems usually to have a lot of effect. W'e do
not think our manager reads your department
very much, but he knows of your work and
I know from talking with him that he has
considerable respect for it. _ Will you not
therefore print an article telling the reasons
why he is wrong in his attitude? We believe
it will really help us a lot if you will, and
that it will help others, too. May we thank
you in advance for your kindness in this mat-
ter, and for the almost inestimable help we
have all had from your books and your de-
partment?”
First of all, gentlemen, I object to you say-
ing this is mv department. It is NOT. It
is OUR department. You pull that again and
I’ll slap you on your wrist darned hard!!!
Certainly, I will accede to your request, be-
cause it is right and proper that I do so as far
as I am able. ..
From what you have said, it is plain that
your manager means no wrong. He really
believes he is working economically for his
employer. He doubtless is a very busy man
and has dismissed projection with the thought
( Continued, on page 40, colunwi 3)
May 3, 1930
EXHIBITORS HERALD-WORLD
39
REPRODUCTION IN THE THEATRE
By RCA Photophone System
JOHN 0. AALBERG*
FIGURE 1
Simplex projector equipped with RCA Pho-
tophone sound head and disc attachment
FIGURE 2
RCA Photophone sound head attached
Simplex Projector
FIGURE 3
Diagram of RCA Photophone sound head
showing film travel
OERFECT sound in a theatre is evidence of
a succession of operations excellently
done. The first operations have to do with
the making of the record and are described
elsewhere. The reproduction of the record in
the theatre is its presentation to the ultimate
auditors and its importance should not be
overlooked. Sound apparatus, which must be
expertly operated and maintained, has sud-
denly been added to the projectionists’ cares.
Some projectionists had the electrical and
mechanical ability to cope with the problems
that were of that nature but very few had the
trained hearing which is necessary to adjust
their reproducing systems as to the volume,
balance, and allied problems that are essen-
tial to producing the real illusion of talking
pictures. The training, or self-training, of
these men presents a great problem to the
industry.
Reproduction divides itself into two factors,
one pertaining to the physical equipment and
the other to the operation of it and handling
of the show. All the present producers of
commercial sound equipment have standard-
ized their equipment as to speed, position of
sound track, and relation of picture aperture
to sound aperture so that any record produced
can be reproduced on any theatre equipment.
Sound pickup from film is accomplished by
adding a sound head to a standard projector
(RCA Photophone System). See Figs. I, 2,
and 3.
Such a device has in it mainly the optical
system, photocell, constant speed sprocket,
and a gate for guiding the film past the re-
producing light beam. This beam is located
so that the film distance from the picture
aperture to it in the direction of film travel
is nineteen and a half frames, or pictures.
The printing distance between any picture
frame and its corresponding sound is made
twenty frames in some laboratories, nineteen
in others. The reason for such a spacing is
that it would obviously be impossible to have
the reproducing accessories at the projector
picture aperture.
The optical svstem is focussed so that the
^Reproduction Supervisor, R K O Studios. Eleventh
paper in Technical Digest.
reproducing light beam on the film is
.085 in. x .001 in. The exciting lamp which
illuminates the optical system is a small
Mazda lamp, having a coiled filament sus-
pended horizontally. Provisions for conveni-
ently adjusting the position of this lamp are
made because it is desirable that its position
be such that the reproducing beam has the
maximum amount of light possible in it.
When a film is run through the light beam,
a beam of varying intensity falls upon the
active part of the photocell. These variations
are to be converted into electrical impulses.
The RCA photocell’s coating is caesium and
a small amount of inert gas is added to the
cell to increase sensitivity through ionization.
The polarizing photoelectric cell voltage is
supplied through the primary winding of a
step-down transformer. The secondary of this
transformer is connected through a fader to
a step-up transformer at the amplifier. This
arrangement eliminates the use of an amplifier
on the projector and a source of possible
trouble. For disc reproduction, a transfer
switch is connected so that the photoelectric
cell transformer is replaced by a magnetic
pickup. This entire assembly is driven by a
motor which will give constant 90 feet per
minute film speed or 33-1/3 r.p.m. record
speed independent of varying line voltages
and condition of load within operating limits
and satisfies the requirement of reproduction.
MELLAPHONE
TURN TABLE
If you have not yet installed Mellaphone
Equipment; or wish to replace your present
equipment with Mellaphone Sound on Disc or
Film, write today for full information and
trade-in allowance. Special prices on Ampli-
fiers, Speakers, and Tubes, Etc.
MELLAPHONE
FILM-pDISC
SOUND
ON
Standard equipment for the medium sized
house. Mellaphone Turn Tables are sub-
stantially built for continuous perform-
ance. Quiet, vibrationless, machined
throghout with utmost precision.
Connects to Main Shaft of All Makes of
Projectors. Easily installed. Elec. Re-
search Lab. or Audak Pick-Ups. Spring
Suspension Filter. Change Over Fader with
Monitor Control. Balanced Fly Wheels.
Gleason Gears. Ball Bearings throughout.
Record Lamp, Guard and Needle Cups.
SOUND ON FILM, solidly constructed,
compact, simplified in design. G. M. Photo
Electric Cells. All Aluminum Film Head
(Uses no chains). Latest Samson Head
Amplifiers. Real Synchronous Z4 H. P.
Motors. Finest Optical System Attainable.
Gleason Gears. Immediate deliveries. Op-
portunity for Dealers.
MELLAPHONE CORPORATION rn°ecwh?otrekr
40
EXHIBITORS HERALD-WORLD
May 3, 1930
5455 World Installations Made
By WE; 3840 in United States
Western Electric now has made 5455 installations of sound equipment through-
out the world, and of the total there are 3840 in the United States and 1615 in the
foreign field.
Three new territories are listed with com-
pleted installations in this report. They are
Bermuda, where Western Electric equipment
is operating in three places including Mechan-
ics Hall, Hamilton; Venezuela, where an in-
stallation has been made in the Landia theatre,
Maracaibo, and in Morocco.
Among the latest installations in the United
States are the following :
San Diego, Cal., Carteri S69
Anaheim, Cal., Fairyland 750
Ironton, Ohio, Lyric 446
New York, N. Y., Gem 582
Production
stepped up to meet the increasing
Demand
the liberal manufacturing saving result-
ing from top production is passed on to
the exhibitor.
VITADISC
TABLES NOW 925 -
High standard of quality and workmanship
rigidly maintained. Original quality mechan-
ism and sound units still embodied. Special
prices on accessory equipment. Write today!
VITADISC CO.
92 Mortimer St., Rochester, N. Y.
Brooklyn, N. Y., Oxford 648
La Jolla, Cal., Granada 794
Madison, W. Va., Rialto 458
Salem, Ore., Grand 567
Cleveland, Ohio, Corlett 792
Cleveland, Ohio, La Salle 1,393
New Orleans, La., Famous 1,183
Huntington, Ind., Huntington 687
San Jose, Cal., American 1,736
Syracuse, N. Y., Paramount (A-Att.) 1,668
New Haven, Conn., Paramount (3rd Proj.) 2,374
Berkeley, Cal., Oakes (D-Att.) 1,322
Davenport, la., Radio Sta. YVOC (“R-5”)
Washington, D. C., Howard 1,191
Perkasie, Pa., Plaza 638
Coatesvile, Pa., Palace 613
Camden, S. C., Majestic 476
Bay City, Tex., Colonial 498
Jacksonville, 111., Majestic 531
W. Springfield, Mass., Elm 788
Waterloo, la., Palace 708
Sawtelle, Cal., Tivoli 885
Greensburg, Pa., New Grand 1,000
St. Albans, L. I., St. Albans— 913
Steubenville, Ohio, Rex 672
Los Angeles, Cal., New Palace 699
Salt Lake City, Utah, Tower — 492
Clarion, la.. Colonial 288
Jackson, Miss., Istrione 736
Mobile, Ala., Crown 488
Shawnee, Olcla., Odeon 400
Los Angeles, Cal., Larclimont 820
San Francisco, Cal., Majestic 959
Red Bluffs, Cal., State 1,773
Laurens, S. C., Capitol 446
Williamsport, Pa., Majestic 1,135
Chillicothe, Ohio, Sherman _ 793
Konowa, Okla., Rex 324
Marysville, Cal., National 1,665
Santa Barbara, Cal., Mission 901
Brigham, Utah, Elberta 486
Troy, N. Y., Astor 450
Merced, Cal., Merced (NS-Att.) 1,124
Chicago, 111., Chicago (A-Att.) 3,861
San Francisco, Cal., Victoria (D-Att. ).._ 636
Marshfield, Wis., Relda (D-Att.) 519
Jamaica, L. I., Loew’s Valencia (NS-Att.) 3,558
Bronx, N. Y„ Wakefield (NS-Att.) 1,339
New York, N. Y., Crescent (NS-Att.) 1,852
St Louis, Mo., Radio Sta KMOX (“R-2”)
Mules Bring Sound
To Bermudans; Half
Finished House Used
They will have their sound pictures in
the Bermuda Islands, even if they have to
be brought in with the equipment by horse
and mule wagons, or have to be shown in
an unfinished theatre.
Reid Hall is building a house at Hamil-
ton but only the roof and side walls are
completed. Nevertheless, pictures are
shown there with the use of R C A Photo-
phone portables. And if they are to be
exhibited elsewhere on the islands it takes
horse and mule power to get them there.
Talking Picture Operator
Course Is Given by YMCA
The West Side YMCA in New York is
starting a course in operation and mainte-
nance of talking picture equipment April 21.
There will be twenty sessions, limited to those
who have operators’ license or have completed
a course in projection. Regular courses in
operation and radio mechanics will be con-
tinued for those not thus far advanced.
Ted Healy Starts First
Movietone Film June 2
Ted Healy starts his first Fox Movietone
picture June 2 with his “gang,” which includes
Shep Howard, Moe Howard and Larry Fine.
Bluebook School
— By Richardson
( Continued from page 38)
that it is merely the operation of certain
mechanisms which, themselves, more or less
automatically produce the results so long as
the “operator” supplies them with oil, threads
in film, strikes a light and does a few other
necessary mechanical things. You men your-
selves are to blame for that, both by your past
attitude and by the very name of organization
which governs projection matters. That is
NOT said nastily, but merely as a statement
of cold fact.
Your manager is entirely wrong; also, you
are entirely wrong in saying that he is willing
to expend money to improve the what-the-
audience-sees things. He fails sadly in that,
for the simple reason that, chiefly, audiences
pay admissions to see what is on the screen
and to hear what comes from the horns or
loud speakers. The rest — decorations, ven-
tilation, etc., play their part, but after all it
is a minor one. Projection is THE thing in
a motion picture theatre and (this for this
and other managers ) projection of either mo-
tion pictures or sound cannot possibly be
carried forward at its best with the equip-
ment used in motion picture projection and
sound reproduction and projection in anything
but absolutely perfect condition.
And anyhow (this is not said to hurt the
managers’ feelings, mind you) it shows lack
in true understanding and showmanship to be
willing to expend large sums of money upon
the spectacular things — decorations, etc. — and
then pinch-penny in the matter of repair parts
for the equipment which must be depended
upon to function perfectly, else the very two
things the audience paid to see and hear will
be injured.
It is very true that a sagged filament may
(or may not) produce just as much light as
a lamp with a straight filament. Sure! But
what good does that do when a large per-
centage of the light so produced must per-
force be wasted. It cannot possibly be used
for the simple reason that a crooked line will
not and cannot be made to match a straight
one. The crooked (sagged) filament there-
fore inevitably will waste light, hence produce
lower volume and probably more or less dis-
tortion. And so it is with all other things.
Projection parts must be perfect or the results
produced will not be perfect. That statement
is axiomatic. It is indisputable.
If your manager wants to have the things
he is selling to the public (picture and sound)
perfect and therefore at their highest enter-
tainment value, he must abandon his attitude
with regard to needed replacements for both
sound and picture production and projection.
He may easily “save” the price of, for
example, an exciting lamp and lose a hundred
times that sum in business.
Farthest South of
WE Installations
Is in New Zealand
Farthest south in Western Electric Instal-
lations is that in the Invercargill on the tip
of South Island, New Zealand. J. H. Barker,
Jr., is managing director of Western Electric
Company of New Zealand. And it isn’t so
likely that this record will be altered for a
while, at least not until a theatre is located
at the southernmost tip of Cape Horn.
Warners Get Comedians
Olsen and Johnson, comedy team, have
been signed by Warner Brothers for forth-
coming Vitaphone productions.
Hay 3, 1930
EXHIBITORS HERALD-WORLD
41
New Photophone
Installations
The latest RCA installations and contracts
are :
American and Palace theatres, Mt. Carmel,
111. (Theodore Coleman) ; Ashland, Red
Wing, Melvin, Roosevelt, Lee, Cameo, Ivan-
hoe and McNair, St. Lotiis, Mo. ; Washington
and Waverly theatres, East St. Louis, 111. ;
Lyric, Lebanon, Mo.; Gem, Jefferson City,
Mo.; Jefferson, DeSoto, Mo.; Orpheum,
Eldorado, 111.; Pert, Gillespie, 111.; Crystal,
Crystal City, Mo. ; Liberty, Vandalia, 111. ;
Forrest, Booneville, Ind. ; Macon, Macon,
Mo.; Finke, California, Mo.; Rex, Belleville;
Jewell, Burlington, Iowa (Strand Amusement
Company) ; Plaza Lamar, Mo. (Edwards &
Simmons).
LeMoore, LeMoore, Cal. ; Broadway, Flint,
Mich. (F. C. Phillips) ; Masonic, Elizabeth-
town, Ky. ; Happy Hour, North Creek, N. Y. ;
Buchanan, Detroit, Mich.; Warren and Hip-
podrome theatres, Detroit, Mich. ; Avalon,
Black River Falls, Wis. ; Casa Grande, Santa
Clara, Cal.; Jewell, Hooker, Okla. ; Paras-
court, Brooklyn, N. Y. ; Palace, Vinton, la. ;
Strand, Lowell, Mich. (Harvey C. Collier) ;
Grand, Panama, 111. ; Strand, Clinton, la.
(Central States Theatre Corp.).
Empress and Criterion theatres in Wash-
ington, D. C, ; Palace, Rankin, Pa. ; Cameo,
Palmer, Mass.; Lincoln, New Orleans, La.;
Grand, Pittsburgh, Pa. ; Orpheum, Amster-
dam, N. Y. ; 12th Street, Kansas City, Mo. ;
Uptown, Davenport, Iowa; Glassel and Wash-
ington theatres, Washington, D. C. ; Union
Square, Pittsfield, Mass.
Goddard Hall, Springville, N. ,Y. ; Moon,
Omaha, Neb.; Star, Fremont, Ind.; Grand,
Brooklyn, N. Y. ; Best, Hazlehurst, Mass. ;
Mounds, St. Paul, Minn.; Edison, San Fran-
cisco , Cal. ; Gem, Provo, Utah ; Belmont,
Waterbury, Conn.; Colonial, Port Clinton,
Ohio ; Lincoln Louisville, Ky.
Rex, Rifle, Col. ; Granada, Denver, Col. ;
Glassboro, Glassboro, N. J. ; Montgomery,
Philadelphia, Pa. ; Peerless, N. Abington,
Mass.; Granada, Webster City, Iowa; Ritz,
Chariton, Iowa.
Latest De Forest
Phonofilm Wirings
Recent installations and contracts for
DeForest Phonofilms are as follows : Rex
theatre, Toronto, O. (George Manos) ; Cen-
tral, Revolution Mills, Greensboro, N. C. ;
Carolina, Graham, N. C. ; State (Amelia
Reuss) and Transfer theatres, Fort Wayne,
Ind. ; Royal, Lima, O. ; Grand, DeQueen,
Ark.; Concord, Henryetta, Okla. (C. L. Sand-
lin) ; Jewel, Okema, Okla. (Anton Slepka) ;
Ideal, Gastonia, N. C. (J. E. Simpson) ;
Franklin and Columbia theatres, Evansville,
Ind.
Rex, Salmon, Idaho (Philip Rand) ; Grand,
Bluffton, Ind. ; Princess, Portland, Ind. ;
Scott, Black River Falls, Wis. ; Strand, Mead-
ville, Pa. (Clark Eiler) ; Palace, Charleston,
Ind.; Richard, Ahoskie, N. C. (E. L. Gar-
rett) ; Dixie, Giddings, Tex. ; Casino, Taun-
ton, Mass. (Thomas Gaffney) ; Grandale and
Mabel theatres Chicago, 111. ; Premier, Mere-
dith, N. H. (E. W. Fullerton) ; Roosevelt,
Kenosha, Wis. ; Regent, Indianapolis, Ind. ;
Bay, Red Bay, Ala. (T. A. Wilson) ; Imperial,
Lenoir, N. C. ;
Carolina theatre, Dunn, N. C. (W. E.
Huff) ; Carolinian, Orangeburg, S. C. ; Dela-
van, Delavan, Wis.; Gem, Hillsboro, N. D. ;
Webb, Gastonia, N. C. (J. E. Webb), Ritz,
Dillon, S. C. (H. H. Anderson) ; West End
high school, Lansing, Mich. ; Grand, Balti-
more, Md.
RKO Gets Studio Property
HOLLYWOOD. — R K O has purchased additional
studio property, 150x200 feet. The property lies be-
tween RKO and Paramount studios.
The Alcyon theatre in Highland Park, a select suburb of Chicago, received the
Exhibitors Herald-World Award of Merit a short while ago, and the presenta-
tion of the Plaque took place on Friday evening, April 25. Commissioner Lyle
Gerly, of Highland Park, made the j>resentation speech. Manager Sol Strauss
received it gracefully, and in his acceptance talk said that he would uphold to
the best of his ability the trust and confidence placed in him by the people of
Highland Park, and that he would endeavor to get the best pictures as soon as
possible after playing the urban theatres. This has always been a policy of the
Alcyon, and in the short time that Strauss has had charge of it, its attendance
has increased greatly. With the very able aid of the editor of the town paper,
he has put on some excellent exploitation ideas, including the advertising which
he did for “Dynamite,” when he sent around a truck that looked so realistic
with its load of dynamite that two motorcycle policemen escorted it through the
streets of a neighboring town.
The Alcyon has a capacity of about 800 people, and is a Universal house.
Strauss is a protege of Carl Laemmle, who met him in Germany, and was so
impressed with him that he brought him back to this country. Western Electric
equipment is used, and, unlike many other theatres, which have had to he
acousticized to no end, the Alcyon just happened to be right. Nothing had to
be done. The acoustics were already there.
42
EXHIBITORS HERALD-WORLD
May 3, 1930
w
THE THEATRE
You Can Make Dollar Night a Box Office Night
If You Select a Family Picture
CLAY CENTER BOWS TO
MORGAN SNYDER
ITS PROTEGE WHO IS CLIMBING THE LADDER OF BASEBALL FAME
And Give* Tribute Thursday. April 18 By A Specially Arranged Program Including The Showing Of A Film At The Rex Theatre Picturing Morgan In Training With The Kantaa Cty
Bluer Morgan * Parent*. Mr and Mr*. J. P. Snyder. Hu Brother Gordon, and Sitter Mr*. E. E MaU Are CueaU Of Honor At ThU Special ErenL
Model “A” Fords*
Universal Motor Co.
Morgan Snyder
The Harmony Cafe
Morgan Snyder In Baseball-- -Australian Dynamite In P
REX SHINE PARLOR
A Cake..
Morgan Snyder In Catcher’s Uniform
With Our Compliments
'DR'JG - TO’E
J. C. Weroette, Photographer
Alfred G Hamfeld, Florist
A BOX QF CIGARS
Belin News Service
MEATS
Gabbert’s Market
Another day Center Faroote-
Triple “A" Ice Cream
TheKANDY
KITCHEN
“We are very proud to have Mr. and Mrs. John Snyder and family as our guests at the
Theatre, Thursday night. The Snyders tvill be accompanied by the members of the Amer-
ican Legion Junior Baseball League, who tvill also be guests of the Rex. Help them cele-
brate.” So ran the notice in the theatre ad as a part of the double truck cooperative
advertising of the Rex theatre at Clay Center, Kan.
What’s wrong with the Dollar Night
idea? Not a thing! The fact is that
many a socalled old idea is a mighty
workable one. And when you come
right down to cases, it’s only once in
many blue moons that a brand new
idea does loom against the skyline.
The big thing is to make an old idea
look new. That’s why the management
of the Grand theatre at Melfort, Sask.,
Canada, made such a go of it with a
Dollar Night that for $13 expenditure
on exploitation the house was packed
to the roof. And one big reason it was
successful was that the boss knew how
to pick a picture for a Family Night.
Not only did the Grand play to capacity on
the Dollar Night, with only four days in
which to prepare for it, but the same picture
did two more nights of good B. O. at the
regular prices.
Picks Family Picture
Miss S. M. Assely H. C. of the Grand the-
atre writes The HOE Club (and that’s the
why of the initials after her name — the Club
diploma) and rather apologizes because it’s an
old stunt. But the proof of its merit is in
the proceeds, and people still are running
theatres with the idea of making a living at it.
So let’s let our heroine have the stage for
a minute :
“While a ‘Dollar Night’ is an old stunt, we
had not tried it before,” she explains.
“In looking over the press sheet on ‘Har-
mony at Home,’ I realized it would be a good
family picture. This was Wednesday, and the
picture was billed for the following Monday,
which did not give us much time to advertise,
as -our paper is issued once a week.
Covers Houses and Stores
“However, I had handbills, as per enclosed
copy, distributed to houses (mail) on Satur-
day before the showing and to the business
places (by boys) every day for four days.
Also carried an advertisment in the paper.
“On Monday we had a packed house (505
seats). Many came who had not heard the
talkies before and am sure they will come
back again. The picture was excellent, re-
cording. good and the ‘Our Gang’ comedy
just finished a dandy program.
“Of course, this was good for one night
only. Ran the same program the next two
nights and did a good business at regular
prices, 55 and 25 cents.
And Cost Is Only $13
“The cost was very small as compared with
the results. The programs did not cost extra.
Five hundred handbills (printed locally)
$4.50, 500 regular bills from the exchange,
$2.00, mailing $2.50, display ad in the paper
three columns, six inches, $4.50, making a to-
tal cost of $13.00. We had 130 families, so
you can see it was well worth the $13.00 ex-
pended. Might also add that we ran slides
(typewritten, radio mats) giving all particu-
lars of ‘Dollar Night.’
“As stated before, we had two other good
nights on the same program at regular rates.
“In the summer, with the roads open, the
stunt would have stood two nights here. But
as the roads are still bad we drew from the
town only.
“This stunt, I believe, is usually suitable for
small towns. Melfort is 1,700 population.”
Fashion Revue Night
Brings Beauties’ Parade
Every Monday night is Majestic Fashion
Revue Night at El Capitan theatre in the
Mission District, San Francisco. The man-
agement of this Fox house has made ar-
rangements with the Majestic Cloak & Suit
House whereby the latest in coats and
dresses are shown in a fashion revue in
connection with the regular show. El Capi-
tan stage revue girls parade on the stage
in the garments from the nearby store. Jay
Brower is master of ceremonies.
Hunting Names in
Classified Section
Not New but Good
To help Frank Price, Jr., manager of the
Rivoli, Baltimore, put over “Murder on the
Roof,” Irving R. Franklin, publicist-author
of the Columbia New York office, came to
Baltimore, and arranged a full page of tieup
ads with various merchants and the Baltimore
Post to exploit the title of the play.
Another tieup arranged with the Post was
the publication of star head cutouts in con-
nection with hunting for names in the classi-
fied section. Franklin also had sent out sev-
eral thousand fake subpoenas supposedly
summoning persons to court, to advertise
“Murder on the Roof,” the title page of which
read : “In the matter of State vs. Anthony
Sommers, SUBPOENA. Thomas Jordan, At-
torney for Defendant.” No return address
was used on the envelope and as the paper
was gotten up in the form of a court
subpoena, it is estimated it was read 100 per
cent.
EXHIBITORS HERALD-WORLD
43
May 3, 1930
Dollar Might
At the Grand Theatre
Mon., Mar. 24 Only
THE WHOLE FAMILY—
Mother, Dad and Children
$1.00
You get what you buy
and you buy what
you get
Never before and never
again will you get
such a bargain
NO EXCHANGE NO REFUND-
“Harmony at Home”
All Talking Farce of Family Life
SHORTS
Talking News and "Oh, Darling", Comedy
||gs Wa
This is the “ Dream Home,” constructed by John H. McCIatcliy, Philadelphia builder, and
estimated at a value of $30,000. It is to be the property of the winner of a popularity
contest. The Philadelphia Inquirer is the third party to the tieup.
Huge Volume of Votes Pours in
In Warners 9 Dream Home Tieup
The volume of votes flowing into the ballot boxes of more than 100 Warner-
Stanley theatres participating in the three-cornered tieup with the Philadelphia
Inquirer and John H. McCIatcliy, builder, in which a $30,000 “Dream Home” in
the 69th street section of Philadelphia will be presented absolutely free of
encumbrance to the person polling the largest number of votes, indicates that
interest in this popularity contest, one of the greatest ever conducted, is wide-
) Treat the Whole Family to Tons of Fun |
2 Shows— 7.30-9.15. Single Admission 55c-25c
Come early and get. a grandstand seat. Only 500 to sell.
‘‘Treat the whole family to tons of fun,”
said Miss S. M. Assely in her handbills
announcing Dollar Night at the Grand in
Melfort, Sask., Canada. And the whole
family did come, a packed house costing
only $13 in exploitation.
750 Sets for Hard
Of Hearing Go to 750
West Coast Houses
Contracts for the immediate installation of
750 Western Electric Audiphones for the
hard of hearing in West Coast Theatres are
announced by C. W. Bunn and Harold B.
Franklin. They are to be introduced within
60 days in all theatres of the circuit from
Mexico to Canada and from the West Coast
eastward to the Mississippi.
Miss Marie Rico, secretary of the Los
Angeles League for the Hard of Hearing, to-
day said that there were thousands of deaf
people in this city alone who have been unable
to enjoy shows since the better class of pic-
tures was manufactured in sound, and the
screen titles became passe.
“I think Harold B. Franklin has done a
great and humanitarian thing,” Miss Rico
said, "and I am very certain that it was done
out of the goodness of his heart, for surely
the cost attached to installing and keeping up
these sets will be far more than the Fox West
Coast Theatres can ever hope to get back in
revenue contributed by the hard of hearing.”
The Bell Laboratories, a General Electric
unit, have designed and perfected equipment,
which is now available to be used in those
theatres where sound pictures are presented.
When a deaf person enters a theatre, he is
given a head set receiver. These receivers
are provided with a control instrument,
shaped like a fountain pen, by which the vol-
ume can be raised or lowered. The apparatus
is connected by plugging in at a jack beside
the seat.
Head sets are connected directly with the
sound reproducing equipment in the projec-
tion room, and the patron controls the level
of sound to suit himself. The sets in no way
annoy the patrons in adjoining seats, since
the sound is confined to the earphone.
Buettner Made Rotary Club
President
ALBANY, N. Y. — Louis A. Buettner, of Cohoes,
N. Y., one of the pioneer motion picture exhibitors of
New York state and for several years an officer in
the New York State Motion Picture Theatre Owners
Association, was last week elected as president of the
Rotary Club in Cohoes.
spread.
In addition to the home, there are 49 other
prizes, including a Chrysler automobile, living
room, dining room and bedroom suites, trips
to Bermuda and Yellowstone Park, a $300
Brunswick radio set, china, silver and other
articles contributed by Philadelphia merchants
valued at $25,000.
Daily Article Featured
The Philadelphia Inquirer is carrying a
daily featured article about the contest, to-
gether with announcements in the advertising
sections. The daily voting coupon appears
only in the Inquirer and may be deposited in
any one of the more than 100 Warner-Stanley
theatres participating or in the "Dream Home”
itself. The theatres taking part in the contest
are aiding in the publicity from the screen,
while three-sheets, window cards, lobby dis-
plays and outdoor billboards also are being
used, by means of which it is estimated that
more than 750,000 persons are being reached
each week.
More than 200,000 persons, according to
estimates, were present at the formal opening
of the “Dream Home” with a parade of
floats, bands, fife and drum corps, a squadron
of 24 motor cycles extending for more than
a mile and a quarter. Music was provided by
a symphony orchestra of 200 musicians, who
gave their services free of charge. It was
broadcast over Station WCAU.
First Sunday Parade
Incidentally, this parade was held on Sun-
day and it was the first time that a permit
was ever granted to hold a parade on Sunday
in Philadelphia. A squadron of airplanes led
by George Haldeman of the Bellanca Aircraft
Corporation did a thousand daredevil stunts
overhead. Pathe, Metro, Paramount, Inter-
national and Universal camera men photo-
graphed the parade.
Women Given Chevalier
Photo at Philco Matinee
A Philco matinee was featured recently
at the Fox U. C. Theatre, Berkeley, Cal.,
under the direction of manager Clarence
Laws, at which a special autographed pho-
tograph of Maurice Chevalier was pre-
sented to each woman in attendance.
The special matinee was sponsored by
the manufacturers of Philco radios, who
celebrated the second Chevalier picture
with new models. The new models were
placed on display in the lobby of the the-
atre and were also shown at the Philco
shops. The theatre notices listed the
Berkeley Philco dealers, while in turn the
windows of these dealers carried the dis-
play cards of the theatre.
Three Tieups on Heralds
Boost “No, No, Nanette ’*
Extensive and effective use of heralds was
featured in the exploitation of “No, No, Nan-
ette” when it appeard at R K O’s Palace-
Orpheum theatre in Milwaukee. Three dis-
tinct tieups were arranged.
Ten thousand were distributed by the F.
W. Grand Company, in downtown Milwaukee,
which featured a “Nanette” sundae special
as “just a mere sample of ‘No, No, Nanette’
now playing at the RKO Palace-Orpheum.”
These heralds were 3p2x5k2 inches and in
four pages.
Ten thousand were distributed by the Vic-
tor people who featured song hits from the
picture and 5,000 were distributed by the Sun-
shine Laundry Company, featuring their
laundry service in connection with the showing
of the picture.
Richman Makes Personal
Appearances at Stanley
In connection with “Puttin’ on the Ritz”
at the Stanley Theatre, Harry Richman made
personal appearances at that theatre for two
days. Richman appeared at two performances
on each of these days, at 3:30 and 4:30, com-
ing over specially from New York and return-
ing in time to appear in the evening in Leslie’s
International Revue in which he is playing.
Each of these appearances proved an ovation
for the popular musical comedy star and
night club entertainer.
44
EXHIBITORS HERALD-WORLD
Drawing Characters of Comics
Into Ads Is Good Sunday Idea
What’s the most distinctive feature of the Sunday paper? A lot t»f people will
say that it’s the comic section, that it is the most widely read. And there’s “gold
in them thar hills” for the theatre’s advertising department, too.
Several months ago Bob Harvey, director
of publicity for Fox Theatres in Northern and
Central California, began grouping the Sun-
day advertisements of the three San Fran-
cisco houses in a seven or eight-inch space,
headed by a drawing depicting some of the
wellknown characters of the comics. These
advertisements, while small, attracted at-
tention because they were clever and quite
out of the ordinary.
Just what they meant, however, was not
realized until they were dropped for a couple
of weeks. Immediately, inquiries began to
come in as to why the funny faces and
characters were no longer used in the the-
atre ads. Patrons advised that their young-
sters took keen interest in what the comic
characters did in the theatrical section and
that they were disappointed when these no
longer appeared.
Needless to say, the idea again has been
taken up and will be used indefinitely. With
so many characters there is a world of mate-
rial from which to choose and the same
characters can be used time and time again.
This is an idea that will give new life to
Sunday advertising for theatres.
Drops Illustrations
In Newspaper Ads
To Dra w A tten tion
Exhibitors in Canada have been watching
with great interest the advertising policy of
Manager R. S. Roddick of the Capitol the-
atre, London, Ontario. He has abandoned the
general use of illustrations in display advertis-
ing in local newspapers. Roddick aims at at-
tractive typographical effects rather than the
use of half-tone illustrations or line sketches
to draw attention.
One idea back in Roddick’s mind is that,
with other theatres making use of illustra-
tions, either portraits of stars or depictions
of scenes in a film, his advertising will stand
out in contrast because of the lack of a
printed picture.
Further, Manager Roddick believes in
white space — and gets it when he doesn’t have
to crowd his layout with both illustration and
type matter.
Roddick has made a special study of news-
paper advertising displays and he admits that
his scrapbook contains many samples of ad-
vertising effects, particularly those without il-
lustrations, culled from the pages of metro-
politan dailies. A perusal of these frequently
gives him the inspiration for a new typo-
graphical arrangement.
He makes sure that the newspaper receives
a layout from him which leaves nothing to
the imagination or does not permit of guess-
work, so that the result is as he intends. He
tries to make a few words tell the whole
story and includes a tempting phrase to en-
courage attendance at the Capitol.
Steam Pipe on Marquise
Helps Baltimore Theatre
Exploit i(Hot for Paris'’1
Steam rising in clouds out of the marquise
over the main entrance of the New theatre,
Baltimore, was used by Maurice A. Mechanic,
proprietor, to advertise “Hot for Paris.”
This idea was advanced recently in “The The-
atre” as having been used successfully by an-
other manager.
A special pipe line connected with the steam
feeding pipe of the theatre was run up and
across the top of the marquise, with small
holes to allow the steam to escape under a
huge banner with the title.
Electric lights atop the marquise played
upon the steam at night. A special meter was
attached to the extra steam pipe, as this
steam is furnished the theatre by the Com-
munity Heating Plant, and the cost was esti-
mated at about $4 or $5 a day. It caused
many people to stop and some to think the
marquise was on fire.
Titles and Stars of
JTncaptioned Scenes
Give Zip to Contest
Miss Cecile E. Rostant, formerly of Lon-
don, England, was the winner of a contest
staged by Manager George Rotsky of the
Palace theatre, Montreal the prize being two
return passages to Paris, France. Patrons
were asked to state the titles of features
and names of stars in a series of uncaptioned
scenes presented on the Palace screen over a
period of months and also to offer a typical
Montreal slogan. Miss Rostant described
Montreal as “The Living Testimony of Can-
ada’s Greatness.” There were thousands of
contestants.
The Rialto theatre, burlesque house, re-
cently opened with Western Electric equip-
ment, played Paramount’s “Burning Up.” The
house is doing big business with sound and
burlesque.
CAPITOL entertain ment
Three Dribs Only — To-Day, Thursday. Iiiday
Come lo the MaTmces if possible!
Come Early!
It’s Great!
TALKING
SINGING
DANCING
OPERA
AND
MUSICAL
COMEDY
I
TRAVESTY
AND
FARCE
ALL IN
COLOR
100
SHOWS
IN ONE
77 GREAT
STARS
APPROVED
“U”
THE
SHOW
OF
SHOWS
WHEN THEY TALK
ABOUT IT AFTER
YOU’LL BE SORRY
THAT YOU MISSED IT
A splendid ad, say we, and the interesting
part of it is the fact that it is based upon
a new policy of R. S. Roddick, manager
of the Capitol at London, Ontario, to
drop out the use of illustrations. This
was for Warner Brothers’ “Show of
Shows.”
May 3, 1930
And now, folks, we beg to introduce Mr.
Pedro Gelabert, Jr., managing director of
the San Jose theatre, San Juan, Porto
Rico. Gelabert signs himself as “one
ivho is proud to be a member of The
HOE Club,” and adds: “I think that The
HOE Club has come to fulfill a necessity,
not only because of the interest in ideas,
but also in the cooperation which repre-
sents to a manager the others’ ideas.”
Gelabert has a splendid slogan for the
San Jose. It’s “The Theatre with the
Golden Voice and the Silver Sound.”
We’re going to tell you more later about
him and the San Jose and their
accomplishments.
Baltimore Girl Ushers
Get New Summer Costumes
The young women ushers at the Embassy
theatre, Baltimore, managed by Joseph Rob-
bins, pioneer film man of Baltimore, are to
have their costumes of white silk waists,
short red trousers and gray silk stockings
replaced by gray silk boyish blouses, with
Eton jackets and navy blue or dark gray
short skirts soon. These costumes will be
used for summer and the Eton jackets will
be laid aside and the girls will appear in
the shirt waists and the skirts.
Movable Clock Announces
Next Performance of Film
A neatly framed sign with a clock face
with practicable hands that can be moved
to indicate various hours, has been placed
outside the box office of Keith’s theatre,
Baltimore, by J. Lawrence Schanberger, man-
ager. Over the clock face, words read: “Next
performance starts.” The hands of the clock
are pointed to the time by the announcer,
who stands before the theatre throughout the
day.
London Gets All Set
Tieups of many hues have been effected in
London for the opening of Pathe’s “The
Grand Parade.” Hookups are in operation
with music publishers, Columbia Gramaphone
Company, Broadcasting Company, and bands.
Hay 3, 1930
EXHIBITORS HERALD-WORLD
45
w
THE SHORT FEATURE
Pathe Speed in Prison Fire Film
Makes Great Copy for Theatre
The close parallel between the newsreel and the newspaper in the gathering
and presentation of newsi as well as in the exploitation of the story, is evidenced
in the case of the Pathe News feat on the prison fire disaster at Columbus, Ohio,
in which 320 convicts lost their lives.
NEWSPICTURES
PATHE SOUND NEWS NO. 34.— Revelry reigns on
boulevards of Paris as fantastic floats parade-
impressive ceremonies at Monticello, Va., mark
tribute to Jefferson, Revolutionary disciple of liberty
- — Mexican children stage mass drill at Monterrey —
Thundering battleships test batteries off Porto Rico.
PATHE NEWS NO. 36 — Hundreds of convicts
trapped in cells, die in Ohio prison fire — The annual
Easter pageant on Fifth Avenue is greeted with
sunny skies — Eighteen of Europe’s best auto drivers
dash through streets of Monte Carlo in most perilous
race — Flying machine equipped with mast takes first
air cruise from Old Orchard Beach, Maine.
PARAMOUNT NEWS NO. 77. — Champion Columbia
oarsmen triumph over Navy eight in tri-cornered
regatta, at Annapolis — Officers of French cavalry
school level their lances in riding exhibition — Dogs
for German Army patrols fall into line for military
drill — A “half-fare” railroad goes into service for
toyland tourist travel — Pilots take off for five-man
parachute jump with twin chutes.
UNIVERSAL NEWSPAPER NEWSREEL NO. 32.—
Pilot near death when sail glider plunges into sea at
Old Orchard, Maine — -Regent Horthy of Hungary
sees cattle compete at National Agricultural Exhibi-
tion in Budapest — Eighteen daredevils race 188
miles in Riviera Grand Prix — Alpine Army scales
ice-clad peaks in spring hiking drill.
UNIVERSAL NEWSPAPER NEWSREEL NO. 33.—
Three hundred thousand in Easter parade on Board-
walk at Atlantic City, while Fifth Avenue throngs
are greater than ever — DeMar at 42 wins for seventh
time in 26-mile marathon from Hopkinton to Boston
— Lindy and Anne, in coast-to-coast hop, set 14J4
hour record — Kings of Italy and Sweden bow at
bier of Queen Victoria — Army fliers blind “enemy”
with smoke screen in war game at Mather Field,
California.
M G M INTERNATIONAL NEWSREEL NO. 73.—
Thousands are thrilled at Army air show in Cali-
fornia— Thoroughbreds reveal brilliant form in open-
ing of Jamaica turf season — Record Easter crowd
packs Fifth Avenue — Girl cuts high jinks on jump-
ing balloons — Yankee coxswain leads Cambridge to
victory over Oxford oarsmen — Lindy, with wife, sets
new speed mark for flight across U. S.
HEARST METROTONE NEWS NO. 259. — Coast
Guard braves rough seas to chart huge bergs men-
acing shipping in North Atlantic— Frank J. Loesch,
member of Hoover’s Crime Commission, tells how
to end gang rule — Adagio dancers as old grads of
Eerl Wallace School in Los Angeles hold reunion —
Ringling clowns gladden crippled children in New
York hospital — Lindy sets cross-U. S. record.
HEARST METROTONE NEWS NO. 260.— Algiers
on hundredth birthday sees styles in French Co-
lonial military dress since 1830 on display — Horror
of Ohio prison fire is reflected in 317 deaths — Edwin
Markham, dean of American poets at 78, is greeted
by school children— All San Francisco turns out to
see Army planes in war games in California — Start
’em young, says Mussolini, instituting military train-
ing for boys between 8 and 12.
KINOGRAMS NO. 5598.— DeMar wins Hopkinton-to-
Boston marathon of 26 miles — Lindberghs make rec-
ord hop from Coast to Coast — Joyful millions hail
sunny Easter — Royal homage is paid in last rites f<3r
Queen of Sweden — Circus folk go to hospital in
New York to give cripples special treat.
KINOGRAMS NO. 5599. — Kings and princes of
Sweden, Norway, Denmark and Germany attend
state funeral of Queen Victoria in Stockholm —
Former Prussian soldiers bring back battle flags of
old corps at reunion in Coblenz — Troops and police
guard against riot in Columbus prison, where 320
lost lives — Throng hails Shamrock V, launched by
Sir Thomas Lipton, to try for America’s cup — Army
airmen make sky the limit in California war games —
Cambridge rowers win from Oxford.
Texaco Uses Stanaphone
In Trade Talk to 40,000
Dealers in Fifteen Cities
Texaco Oil executives are presenting trade
talks in fourteen American cities with the
use of Stanaphone portable reproducer, in a
nationwide application of sound to the com-
mercial field.
When the story of the tragedy broke, the
first Pathe Sound News camion, No. 1111,
started out from Cleveland with a record
speed trip as the one thought of the crew.
Reaching Columbus at midnight of Monday,
the screen news shooters reeled off the first
story by shortly after sunrise Tuesday, and
then a specially chartered plane started wing-
ing its way to New York. The pictures were
delivered to the Paramount and Palace thea-
tres on Broadway Tuesday at 3 p. m. The
crew of the camion included Harry Harde,
cameraman, Bill Hyngerford, recorder, and
Fred Zampini, microphone man.
Opening with a graphic interior panorama
of the building in which most of the unfor-
tunates lost their lives, the story pictures the
physicians and convicts working over the
victims, the National Guardsmen preventing a
break-away, interiors of the cell lanes, in-
spection by guards of the smoking, smoulder-
ing cells, the interior of a cell with its silent
occupant and the emergency morgue within
the prison walls with its several hundred vic-
tims laid out for identification.
The sound story was given added interest
by the pertinent remarks of William G. Shep-
herd, staff correspondent of Collier’s who has
made a study of prison conditions.
The theatres made good use of the speed
angle in exploiting the newsreel.
Six Dane-Arthur
And Six Fazenda
Shorts from RKO
Six two-reel comedies starring Karl Dane
and George K. Arthur, and six with Louise
Fazenda have just been announced by Radio
Pictures following conferences between Lee
Marcus, executive vice president, and Larry
Darmour, producer of the Darmour short
product.
“Exhibitors have indicated their willingness
to meet the enlarged cost of better short fea-
ture productions with stars who have definite
box office draw,” said Marcus, “and it is on
this account that we are justified in signing
these stars.
How well the management of the Palace theatre on Broadway made use of the spot nature
of the newsreel shots on the prison horror at Columbus, Ohio, in which 320 convicts lost
their lives, is evidenced by this picture, showing a board used in connection with the
newsreel on the Palace program.
46
EXHIBITORS HERALD-WORLD
May 3, 1930
w
MUSIC AND TALENT
Talkies Won’t Kill Stage: Editor
Brisbane Not in
Agreement with
English Author
Advertising Director Also Admits
Value of Musical Features
In Film Theatres
By W. S. RUSSELL
Those who are in a strategic position
for clocking public opinion hold no fear
for permanency in the decline of stage
attractions. It is merely a temporary
condition which always follows in the
wake of scientific development.
First, to quote Arthur Brisbane of
the Hearst papers, whose comments in
his column, “Today,” are more widely
read, undoubtedly, than those of any
other editorial writer :
“George Bernard Shaw says: ‘The talking
film will kill the theatre.’ The brilliant old
gentleman is mistaken. Newspapers did not
kill well-printed books, talking machines did
not destroy interest in grand opera or in the
singers as individuals.
“Human beings want to meet each other.
Shadows, even when they talk, cannot satisfy
them completely.
“The men in Plato’s slave cave looking at
reflections on the walls were not satisfied with
those reflections after they heard about realities
in the outside world.”
An excellent view of the situation, and
undoubtedly a forecast which will materialize.
Edward Moore, music critic of the Chicago
Tribune, devotes more than two columns of
space to a discussion of “canned” music versus
flesh and blood entertainment in a recent issue
of his paper. Mr. Moore uses as the basis
for his Sunday feature the nation-wide cam-
paign being conducted by the National Fed-
eration of Musicians.
One part of his feature should be especially
interesting to those artists of “Music and
Talent.” It reads:
“Not for the future but for the present, there
is word on the other side, William K. Hol-
lander, in charge of the publicity battalions
of the Balaban & Katz theatres, informs me
that business is excellent, that judging a film
like ‘Sally,’ for instance, in terms of either dol-
lars or people, it is doing better at neighbor-
hood theatre prices than when it was in the
loop in its flesh-and-blood guise, and incident-
ally charging much higher prices. He adds,
however, that theatres like the Chicago, the
( Continued on next page, column 2)
Bobby Mellin Joe Sanders
Joe Sanders of the famous Kansas City
Nighthawks, former holder of the amateur
three-cushion championship of Kansas City,
and Bobby Mellin, sales manager of the Rem-
ick Music Corp., former holder of the amateur
junior three-cushion championship of Illinois,
are devotees of billiards and are seen fre-
quently playing together at Augie Kieckhefer’s
Recreation room, Chicago.
Warner Songwriters Now
Receive Fan Notes
M. Witmark & Sons, music publishers to Warner
Bros., who handle many of the successful A1 Dubin-
Joe Burke 6ongs, report the receipt of several fan
letters addressed to these writers. This is the first
time in the history of popular songs that mash notes
have been directed to the composers of a number
rather than to the actor who delivers it. Many of
the letters received by Dubin and Burke come from
women and express less interest in the art of song-
writing than in the personalities of the composers
to whom they are addressed. The notes from mas-
culine admirers are a little more direct, one of them
inquiring how much it would cost to learn to write
hits in the same manner employed by Dubin and
Burke.
Fox Formally
Launches Music
Pu blish ing Firm
The New Concern Is Credit to
Winfield Sheehan and
Pat J. Flaherty
By ED DAWSON
NEW YORK, April 29.— The formal
and official launching of Red Star
Music Company, Inc., a subsidiary of
Fox Film Corporation, comes as a well
earned reward to Pat Flaherty, who
has labored diligently since his selec-
tion by Winfield Sheehan, vice-presi-
dent and general manager of Fox, to
take over the executive directorship of
the publishing company.
Flaherty’s task has been a big one. Im-
mediately after his appointment as general
manager of Red Star, Sheehan sailed for
Europe and left the selection of quarters, hir-
ing of an organization, opening of out of
town offices and the many other endless de-
tails which go to make up a music publishing
concern in his hands and to say that he has
acquitted himself nobly in all respects would
be putting it mildly.
Although Red Star has been functioning
with great success for the past seven or eight
weeks and selling its share of hits from Fox
pictures, the formal opening had wisely been
postponed until this last week when the New
York offices were fully manned, thoroughly
organized and equipped for action, and also
the branch offices in the key cities.
The main office at 49th and 7th avenue is
a revelation to the music business in size,
design and decoration and is already the talk
of the music world.
That the business of music publishing is
on a higher level in the realm of “big busi-
ness,” was aptly demonstrated on this oc-
casion, when leaders in public life, a host of
executives in the motion picture, music and
allied industries, an unending stream of lumi-
naries in the firmament of the spoken stage
and screen, and hordes of world recognized
impressarios, orchestra leaders, lyricists, tune-
smiths, organists and others of kindred craft,
paid tribute to the idol of the day, the per-
sonable and popular Pat J. Flaherty.
Amid an air of jollity, resembling in its
ecstasy, a Roman holiday (and that’s not far
fetched) this steady stream of well-wishers,
( Continued on next page, column 2)
UNIFORMS %}££? COSTUMES BROOKS
May 3, 1930
EXHIBITORS HERALD-WORLD
47
Happenings This Week and Last. . . . Mark Fisher
had his picture in the paper last week for starting
a fire in the yards of the Milwaukee Railroad. Oh,
it’s all right ; he was just acting as master of cere-
monies at the destruction of old passenger coach
bodies and other rubbish for Chicago’s annual Clean-
up Campaign. . . . Well, I see Jimmy Carins is back
on the job in the Woods building after a week’s
sojourn south of Illinois. . . . We have two great
bands in town this week — Buddy Fisher and His Joy-
boys and Walter Davidson and His Louisville Loons.
Fisher is at the State-Lake and Davidson at the Pal-
ace. . . . They say it won’t be long before two a day
will be a thing of the past in Chicago, meaning that
they are to install four shows a day at the Palace
with pictures and vaudeville. . . . Did you know that
Fanchon and Marco are the first theatrical producers
in history to be honored by the Pullman Company ?
Two cars running out of Chicago have been named
after the pair. One is Fanchon, the other Marco.
. . . Ralph Pollock returns to Southern California as
master of ceremonies and musical director at the Fox
West Coast, Long Beach. Ralph recently has been
at the Post Street theatre, Spokane, which theatre
opened its Fancho and Marco presentations under his
leadership. . . . “Sweet Kitty Bellairs,” Warner Bros.’
much-heralded production starring Claudia Dell and
Perry Askam, may well lay claim to being the most
musical of talking pictures to date, for it has eighteen
song numbers. This is seven more than any other
picture has ever boasted, the record to date being
eleven songs for one picture. Credit for the music
goes to O’Keefe and Dolan, who wrote every song
in the production. . . . The only and inimitable Texas
Guinan, hostess to all New York, and entertainer
extraordinary, is to appear on the stage of the Cap-
itol theatre for the week beginning Friday in a new
and elaborate revue. She will be surrounded, as
usual, by her "gang” of of coryphees and a clever
host of entertainers who have been associated with her
in other productions. . . . Ada Rives is the organist at
Loew’s State theatre in New Orleans and broadcasts
daily over WDSU. . . . Harms tunes have been instru-
mental in giving inspiration to the creator of the
Dixie Dugan comic strip in the Chicago Daily Times.
. . . Harry Fink called my attention to it last week
when he used the title of “What Is This Thing
Called Love.” That’s what I’d call an excellent plug.
... To Jerome Kern, the noted American composer,
was dedicated last week the tenth in the series of
“Famous Composers” concerts over WLS. . . . We
will have John Boles appearing in person at the
Woods theatre with his new picture, “Captain of the
Guard.” , . . Jack Waldron opened at the Frolics
with Irene Taylor, the well known blues singer, and
a host of others last week. . . . Henri Gendron was
bound to meet with success when he opened at the
Rialto Gardens last week, and from what I under-
stand was smothered with flowers. They will broad-
cast over WBBM. . . . Stepin Fetchit, that funny
negro comedian, is making a personal appearance at
the Regal theatre this week. . . . Frank Shaw has
just bought a new Cadillac, and Sam Rosey says
he’s glad. I wonder if he means it will be easier
riding now. . . . The entire cast of the musical cbm-
edy success, “Sons o’ Guns” attended the Capitol
theatre last week in honor of Benny Davis, who is
one of the composers of the score of the smash hit,
and who was the star of the Capitol theatre stage
presentation. . . . Did you know a dinner concert is
now being broadcast between 6 and 7 o’clock every
night by WENR. Walter Biaufass and his string
ensemble and Irma Glen, staff organist, play lighter
types of music. . . . A1 Handler and his orchestra can
now be heard over WCFL. . . . Phil Cook is the
NBC comedian who recently portrayed the part of an
Irish cop, negro porter, an Italian bootblack and a
down-ea6t Yankee and read the lines in his natural
voice. Cook is the entertainer on the Aunt Jemima
Pancake Hour program over WREN.
Red Star Formally
Launched
( Continued from preceding page, column 3)
from early noon until late evening, taxed to
capacity the spacious and elaborate studios
and offices, the halls and walls of which were
bedecked with dozens of floral pieces, the
tokens of esteem of the elite in music circles.
The telegraph offices did a land-office busi-
ness in wires of congratulation, hundreds of
which came from well-wishers of both con-
tinents. A major portion of these messages
were addressed to Pat Flaherty, but the ex-
cellent staff with which he has surrounded
himself, also received its share of the greet-
ings.
To Winfield Sheehan went the distinction
of greeting his friends in the political world,
which included ex-Governor Alfred E. Smith,
Mayor James T. Walker, William Seeman, A1
Smith, Jr., and Aldermanic President McKee.
Humbert J. Fugazy, prominent sportsman, and
Kenneth Baer, Loew executive, flanked Pat Flaherty
and joined him in extending a cordial and hearty
welcome to such luminaries in the theatrical world
as Warner Baxter, Marjorie White and John Ford
of Fox Films; Paul Whiteman, Rudy Vallee, Vincent
Lopez, Will Osborne, Smith Bellew, Jan Garber,
Tommy Christian and Merle Johnston, Harry Rich-
man, Nils (N. Y. G.) Granlund, Georgie Price, Gene
Austin, Byron Halliday, Harriet Lee, Joseph M.
White, Genevieve Tobin, Mildred Hunt, Mrs. Jesse
Crawford, and hundreds more.
A touch of originality was lent the proceedings
by the recording, for posterity, through the medium
of the Fox Movietone, of the antics of the stage and
screen folk present, who expressed their well wishes
and sang and joked before the cameras and voice
recording equipment. N. Y. G. acted as master of
ceremonies during the shooting and results will be
shown on the screens of theatres in New York and
elsewhere within a short time.
The immense turn-out of leaders in every walk
of life was partly due to Red Star’s start-off as a
promising entry in the music publishing field with
one solid, proven and recognized hit tune in “I’m
in the Market for You,” which is sung by Janet
Gaynor and Charles Farrell, in the Fox Movietone
production, “ High-Society Blues,” and an additional
array of fast-stepping song hits in “Just Like in a
Story Book,” “Eleanor,” and “High Society Blues.”
“A Pair of Blue Eyes” and “I Feel You Near Me,”
sung by John McCormack, in the Fox epic, “Song
o’ My Heart”; the rapidly climbing popular ballads,
“Devoted to You” and “Song o’ My Heart”; and
the many other songs injected in the singing and
dancing sequences of the Fox Movietone productions:
“The Golden Calf,” “The Big Party,” “Let’s Go
Places” “Happy Days” and “Harmony at Home.”
That the success of Red Star Music Company, Inc.,
is a foregone conclusion is generally conceded. Pat
Flaherty is well equipped, by long and varied experi-
ence, to guide its future destinies. At its disposal are
the facilities of Fox Film Corporation, with its vari-
ous subsidiaries and sub-divisions, such as Fox Thea-
tres, Fanchon and Marco units, General Theatres
Equipment Corporation, etc. All of these organiza-
tions have been lined up in enthusiastic support of
Red Star, and this support, coupled with the fact
that some of the nations’ foremost lyricists and com-
posers, such as George Gershwin, Dave Stamper,
Charles Wakefield Cadman, William Kornell, James
Monaco, _ Joseph McCarthy, Ray Klages, Carli Kay,
Cliff Friend, Donnis Murray, Doris Silver, John
Burke, George Little, Byron Gay, Jess Greer, Albert
H. Malotte, are steadily engaged in creating songs
of the highest caliber, is the double assurance of
Red Star’s future.
Flaherty has exercised the utmost discretion in
selecting an organization of veteran music men for
his main and branch offices, and in Jack McCoy,
Bill Jacobs, Jules VonTilzer, Jack Sheehan, Neno
Roth, Herman Schenck, Sam Wigler, Charles Harri-
son, Charles Bayha, Jack Lavin, Jim Courtney, Carl
Moore, Eddie Peterson, Tom Huston and a host of
others, are found to be some of the best equipped
music men in the industry.
Stage WiUNot Die
( Continued from preceding page, column 1)
Tivoli, and such as maintain orchestras and
make a point of their musical features are
doing better than the others.
“Speaking for one person alone, all that l
have a right to speak for under the circum-
stances, it ivould seem that the films have a
long way to go, before they can come anywhere
near duplicating living musicians. It may be
that they will come, or that I have been un-
fortunate in my selections, but up to date the
sound films of my experience have created the
same reaction as the music of a radio organist
who works the wobbly tremolo on a trick solo
stop. It is a desire to go into a soundproof
room, shut the door, and meditate on the mys-
teries of interstellar space. But there is ever
chance for improvement.’'
Flesh and blood entertainment is not a
thing of the past.
We
IHE TALK of
the TOWtf*
love
IMADEAGYPSIT ^
OUTr/ME^ffloNG
J the BAYOU
LEA FEIST;
235 w, 40 th Street.,
' — NEW YOR.K. CITY — '
48
EXHIBITORS HERALD-WORLD
May 3, 1930
STAGE SHOWS
San Francisco Fox
Week Ending April 24
This week’s show at the Fox is a humdinger and
crowds have had an opportunity of carefully inspect-
ing the magnificent foyer while waiting for seats.
The concert orchestra under the direction cf Walt
Roesner offers “Easter Tidings,” an arrangement
which includes Gounod’s “Ave Maria” and Haydn’s
“Hallelujah.” The former is sung by a white-garbed
artist in an altar setting of Easter lilies, and as
the latter is played a scene from the “Resurrection”
is enacted in the background by a group of the
Hirsh-Arnold Girls.
The Fanchon and Marco offering is the "Changes
Idea” and is filled with surprises. Muriel Gardner
appears before the curtain and introduces the prin-
cipals of the act and the curtain then goes up on
a studio scene and Doc Baker sings about changes,
while Muriel dances.
Art Hadley, a chain-lightning cartoonist, enlists
the aid of eight girls, who hold drawing boards while
he deftly distributes blotches of color which quickly
become pictures of principals of the comic strips.
Twelve girls come on in gorgeous attire and as
they pass behind a screen a transformation takes
place and they appear in entirely different garb.
Three times they do this, following dance numbers,
and each time the costume is different, the last one
being largely of beads.
Walt Roesner introduces George K. Arthur, the
diminutive screen companion of Karl Dane, who tells
why so many screen stars are making 6tage appear-
ances. He sings “Have a Little Faith in Me” and
advises the spendthrifts that this is to be had on
a Brunswick record. With a companion he gives an
imitation of two Scotchmen celebrating New Year’s
eve, which is done by dancing around until both are
dizzy.
Eva Mandell, who calls herself a “truck on the
highway of love,” makes fun of her embonpoint in
song and story and gets many a laugh. She even
dances, but that is nothing to brag about and is
not intended to be. All the while Doc Baker keeps
coming on and going off the stage, each time ap-
pearing in a different outfit.
The quick change artist comes on in an elaborate
costume suggestive of India, accompanied by the
girls in bespangled gowns and elaborate headdress.
Muriel Gardner does a marvelous dance, mostly on
her hands, and this is no sooner concluded than Eva
comes on with her accomplices and offers a travesty.
Doc Baker brings the act to a close with a mar-
velous exhibition of costume changing. He passes
behind the screen clad as a Hindu and in a moment
appears as a polo player and after disappearing again
for a moment strolls on in full evening dress.
Kansas City Midland
Week Ending April 25
The Midland’s stage show took the form of a
revue called “Eton Days.” The house orchestra, on
the stage this week, served to link the various spe-
cialties together into one extended revue. The chorus,
which made a number of appearances, had clever
costumes, especially in one number where the girls
appeared in black patent leather. Specialties in-
cluded a trio of girls who sang “Cryin’ for the
Carolines,” a couple of comedians and a dancing
( Continued on next page, column 2)
“THE HALF PINT OF PERSONALITY”
Publix “Smart Smarties” Unit
Just Finished at Stanley, Jersey City
This week, Mastbaum, Philadelphia
Thanks to Harry Phil and Rubye
Before the Mike
Smith Ballew, director of a dance orchestra heard
regularly through a well known chain system,
gives credit for his musical knowledge to an
aged negro banjo player in a Texas
“jug” band.
I
Harry Kogen, violinist and conductor of four chain
programs originating from Chicago, is to be given
two more chain programs this week, one a sus-
taining program. Harry is one of the sweetest
boys in the business and is never too busy
to see any of the boys who make their
Cake and Jam landing plugs.
* * *
Did you know that Ruth Etting, star of many Zieg-
field successes, climbed to fame via the “mike”
broadcasting over the Columbia Broadcasting
Chain — Lew White, organist heard in weekly
recitals over the “ether” on Wednesday nights,
has probably trained more players for thea-
tre pipe organs than any other man.
* * •
Art Kassel and his Kassels in the Air orchestra, is
still the main feature at the Metropole Cafe, and
his marvelous music can be heard nightly over
station KYW — It seems that the Interwoven
pair, Billy Jones and Ernie Hare, are two
of the most popular songsters we have on
the air, judging from the amount of fan
mail these boys receive daily.
* * *
Don Bernard, National Broadcasting Chain program
manager of the Western territory, once sang for
Publix — Buryi Retting, of Retting and Platt,
piano duo, has been totally blind from birth ;
composes and holds a master’s degree in
music — In an emergency, Tom Breen, pop-
ular announcer, was called upon to take
the place of an actor during a dra-
matic presentation, without rehearsal ;
result : much success.
* * *
Harry Sosnik, pianist, song writer and co-director of
Dusty Road’s orchestra, formerly located at the
Terrace Garden, replaced Coon-Sanders Nighthawks
at the Blackhawk Cafe last week while the lat-
ter’s orchestra were barnstorming — Henri Gen-
dron and his orchestra opened at the Rialto
Gardens last week, broadcasting over sta-
tion WBBM. Henri has a lot of that
thing called "it” and ought to be a
huge success.
* * •
Leo Braverman is now conducting the WIBO studio
orchestra — Marcella Lally, soprano extraordinary, is
now alternating between stations WMAQ and
WIBO — Those of you who knew Hal Lansing,
back in the early days of radio, will be glad
to know that Hal is now announcing at
station WLS, and would welcome hearing
from all his good friends. Lots of luck
to you, Hal, and here’s hoping that
you will be with us to stay — Avis
MacDonald, popular orchestra
leader conducting over station
WJJD, is considered to be
one of the best vibra-harp
musicians in this locality.
* * »
Amos ’n’ Andy are going into the talkies. “Check
and Double Check” will probably be the name of
the vehicle which will be produced in Los An-
geles by Radio Pictures. The contract which
will result in Amos ’n’ Andy’s being seen as
well as heard by millions was signed in
Chicago April 11th. The exact amount to
be paid to these great radio artists for
this picture cannot be determined be-
cause the contract provides them
with a share of the profits. If
the picture approaches the suc-
cess of Amos ’n’ Andy on the
air their share of the prof-
its will be close to a mil-
lion dollars, it was esti-
mated. Nine months
ago their income was
approximately $100
a week.
Bob Mellin.
Hay 3, 1930
EXHIBITORS HERALD-WORLD
49
Hollywood
Tunes
(Special to the Herald-World)
HOLLYWOOD, April 20. — “Amos V
Andy' will continue to be heard over the air
every night during the filming of their “Check
and Double’’ for R K O. NBC plan to in-
stall a remote control room at the studio.
* * *
How much buzz does one bee buzz? Ac-
cording to Bill Dietz of Pathe, a bottle of
bees, all buzzing, sounds like a squadron of
airplanes over a microphone.
* =K *
Lynn Nash’s orchestra will be seen and
heard, if not recognized, in Pathe’s comedy
“Half Pint Polly.”
* * *
“Second Hungarian Rhapsody” is the fifth
of a series of 12 musical short reelers to start
at United Artists. Hugo Riesenfeld and Wil-
liam Cameron Menzies are the producers.
* * *
Buddy DeSylva, Lew Brown and Ray
Henderson have departed for Pebble Beach
with David Butler for story conferences.
* * *
Abe Meyer, former Tiffany music head, re-
turned this week to assume his new duties as
musical supervisor for Rogell Productions,
Ltd., at Metropolitan. It will mark Meyer’s
entrance in the free lance field.
* * *
Everett Marshall, opposite Bebe Daniels in
R K O’s “Dixiana,” wants it known that he is
not the Everett Marshall, wrestler. Unless
warbling for the mike can be considered such.
* * *
Earl Askam, brother of Perry, has signed
with M G M for “Madame Satan.”
* * *
Fanchon and Marco are the first theatrical
producers to be honored by the Pullman com-
pany. Two cars running out of Chicago have
been named after the pair.
% % s}t
Victor Herbert’s operetta, “Babes in Toy-
land” is to be filmed by RKO. A special
cast of Broadway headliners will be brought
to Hollywood for the leading roles.
* * *
When Erno Rapee moved into his new of-
fices at First National he was given his choice
of pianos. After trying all available instru-
ments he picked a dilapidated one that was
shipped from the factory more than 150 years
ago.
—MADAME OCTAVE.
“Hold Everything” Number
Wins the Song- Writing
Mayor’s Applause
Mayor Walker, who headed the long list of celeb-
rities attending the premiere of “Hold Everything’*
at Warner Bros.’ splendid new theatre. The Holly-
wood, on April 22nd, and who is himself a song-
writer of note, expressed his enthusiasm for the
musical numbers in the production by applauding
them vigorously. The song which elicited his keenest
approval was “When the Little Red Roses Get the
Blues for You.” This, in addition to “Sing a Little
Theme Song” and "Isn’t This a Cock-Eyed World,”
was written by A1 Dubin and Joe Burke.
STAGE SHOWS
( Continued from page 48, column 2)
team. The comedians were perhaps the poorest of
the specialties.
The feature number was the appearance of Mary
Haynes, who amused the audience a great deal with
her impersonations and songs.
The finale was better than the average, with the
chorus arranged as two college boat crews racing to
the strains of the closing number.
Portland Paramount
Week Ending April 28
“Happy” Phil Lampkin and his Paramounteers,
after approximately a year’s absence of orchestras
and stage shows, was given a hearty welcome when
they came back in a whirl of gay music, and the
big theatrical mansion has taken on new life. The
audiences were both large and enthusiastic. After
the opening number by the band Gene Dalgren,
crooning tenor, gained a big hand. He was followed
by Miss Yvette, with four dancers, who gave a
bright “Puttin’ on the Ritz” number, and Elsa Bch-
low Trautner sang with band accompaniment.
As a finish to the musical program, Ron and Don,
novelty Wurlitzers, gave a musical tribute to Phil
Pampkin. On the screen was Gary Cooper in “The
Texan.”
San Antonio Majestic
Week Ending April 18
The current bill at the Greater Majestic theatre
this week is one of the most entertaining offered at
this popular playhouse for many weeks.
Headlining this bill are South America’s brilliant
stars. “Ruiz and Bonita” in a brilliant dance act,
which goes over in a big way and more than pleases
the patrons.
On the bill also are the favorite buffoons, Ed and
Tom Hickey in “Two Elegant Gentlemen.” Here is
some real comedy that keeps the audience in an
uproar.
The Highland Collies, canine performers, is a dog
act of the real 6ort. The intelligence of these dogs
is really remarkable.
Marie Hartman and Billy Hibbitt, in a comedy act.
are really funny. Their line of patter and wise-cracks
is very clever.
On the screen is the high society and tense
Pathe feature, “The Racketeer,” starring Robert
Armstrong and Carol Lombard. A good comedy and
sound news reel and various short subjects round out
a really entertaining show.
Vernon Geyer is at the organ and the Majestic
Music-makers furnish the musical treats.
DORIS
ROCHE
Featured with
SAMMY COHEN
in
LOUIS
McDermotts
“PUTTIN’ ON THE
DOG”
A Publix Revutt
WEEK OF MAY 2, BUFFALO, BUFFALO
WEEK OF MAY 9, MICHIGAN, DETROIT
**Special Arrangements by Jerry Sears.**
BERNIE COWHAM
I don’t knock ’em off the seats and they don’t
roll in the aisle but DO THEY SING? And
How !
P. S. Yes, I’m still at the Kcith-Albee Theatre in
Flushing, Long Island.
ORGAN
PRESENTATIONS OF
GREAT SONGS
SMALL SLIDE SETS
WHEN THE LITTLE
RED ROSES
(Get the Blues for You)
CONGRATULATIONS
YOU WILLCOME BACK
TO ME
WASHING DISHES
(With My Sweetie)
l'VE COT MY EYE
ON YOU
Fjrom “Show Girl in Hollywood”
/ (I’m a Dreamer)
AREN'T WE ALL?
from “Sunnyside Up”
SPECIALS
(Hits From)
HOLD EVERYTHING!
Introducing
WHEN THE LITTLE
RED ROSES
(Get the Blues for You)
SING A LITTLE THEME
SONG
TO KNOW YOU IS TO
LOVE YOU
Medley t)f Hits From
"SUNNYSIDE UP"
We Also Have Individual Chorus
Sets for All Our Songs
Write for All Slides and Information to
SAM LERNER, Mgr. of Publicity
De Sylva, Brown &
Henderson, Inc.
745 7th Ave., New York City
50
E
BEST SELLERS
Week Ending April 28
No. i
“Stein Song” — (Carl Fischer).
No. 2
"When It’s Springtime in the
Rockies ”■ — (Villa Moret).
No. 3
“ Cottage for Sale” — (De Sylva,
Brown & Henderson).
No. 4
“Should I” — (Robbins Music Corp.).
No. 5
"Under a Texas Moon” — (Remick
Music Corp.).
“ There’s Danger in Your Eyes”—
(Irving Berlin).
“Happy Days Are Here Again” —
(Ager, Yellen & Bornstein).
No. 6
“Sing You Sinners” — (Famous Music
Corp.).
“Sunnyside Up” — (De Sylva, Brown
& Henderson).
No. 7
“What Is This Thing Called Love” —
(Harms, Inc.).
“ Blue Is the Night” — (Robbins Music
Corp.).
“Telling It to the Daisies” — (Remick
Music Corp.).
“One I Love Just Can’t Be Bothered”
— Leo Feist).
“Crying for the Carolines” — (Remick
Music Corp.).
“Molly” — (Ager, Yellen & Born-
stein).
“Beside an Open Fireplace” — (Santly
Bros. Inc.).
“ Moon Is Low” — (Robbins Music
Corp).
“Kiss Me With Your Eyes” — (Villa
Moret).
“Aren’t We All” — (De Sylva, Brown
& Henderson) .
“If I Had a Talking Picture of You”
— (De Sylva, Brown & Henderson) .
“JUST ANOTHER NIGHT WITH YOU”— (Harris
& Newman.) One of our newest firms has in this fox
trot ballad a number that has a chance of being- a
big song. It started fine around here. Words and
music by Charles Newmand and Frank Magine.
# # *
“WHAT HAVE I DONE”— (Irving Berlin.) The
■writer of the big waltz hit. “Beloved.” has in thi3
new waltz what looks like a big hit. Both the lyric
and melody are beautiful and this combination should
start same quick. Words and music by Joe Sanders.
* * *
“IF MY FRIENDS FIND YOU, THEY’LL STEAL
YOU FROM ME” — (Leo Feist, Inc.) Two leading
writers have a very clever number in this one. The
title tells the story and the tune is very appropriate.
Words by Gus Kahn, music by Seymour Simons.
* * *
“WORRYIN’ OVER YOU”— (De Sylva, Brown &
Henderson.) A pretty fox trot tune that looks com-
mercial. Will be O. K. for dancing and also sing-
able. Words by Charles Tobias, music by Peter De
Rose.
* « #
“CHINNIN’ AND CHATTIN’ WITH MAY”— (M.
Witmark & Sons.) A tongue twisting title. Written
as a fox trot with a comedy lyric. Is getting quite
a play from the singing orchestras. Lyric and music
by Buddy Fields and Seymour Simons.
XHIBITORS HERALD-WORLD
May 5, 1950
ORGAN SOLOS
Ted Meyn (Jersey City Loew’s Jersey). Mr. Meyn,
dressed smartly in a white suit, offered a beautifully
played rendition of “The Rosary” as his tribute to
a special Easter program. After a very gratifying
ovation a slide flashed on the screen bearing the
words, “Now Sing a Few.” The numbers to which
everyone sang were: “Congratulations,” “Big Man
From the South” and “What Do I Care.” Mr. Meyn
is becoming as popular for his fine personal appear-
ance at the organ as he is for his musical ability.
Kenneth Wright (Lloyd’s Theatre, Menominee,
Mich.) played organ through the entire showing of
“Song of the West,” a picture, mainly aiding when
there were solos. The organ brought out the sound
and made the whole ensemble much better. This
caused much favorable comment and is another
wrinkle that should make the organist more appre-
ciated in these days of the talkies.
Preston Sellers (Oriental, Chicago) — The organ 6olo
this week at the Oriental, manipulated beautifully, as
usual, by Preston Sellers, had the early evening audi-
ence warbling happily, and we might say, exceedingly
well. Clever slides served to enhance the popularity
of the entertainment, and the “University of Maine
Drinking Song” made the fifteen or so odd minutes
a rather festive affair — that is, it seemed to put every-
one into the proper frame of mind for singing.
“Springtime in the Rockies” no doubt either aided or
abetted or dampened any ardent spring fever, and
when the sequel, “It’s Always Fair Weather,” flashed
onto the screen, we could imagine a more or less
cynical note creeping in, for Chicago weather has
been anything but fair, especially the last few Sun-
days. If anyone hasn’t been fortunate enough as
yet to see “Puttin’ on the Ritz,” that picture featur-
ing Harry Richman, they most certainly had their
desire fanned by the way in which Sellers played the
two numbers, “With You” and “There’s Danger in
Your Eyes, Cherie.” It was a great pleasure to hear
the audience, more like a trained chorus, however,
sing these songs.
UP DOWN
M*ALLEY o
Hello, Everybody, a number of publishers around
town are lamenting the fact that organists are no \
more and that they mean nothing to the music busi- |
ness. Well, if any of you who cherish an idea like I
that (and I could name a number) would have I
dropped into Harry Blair’s Organ and Slide depart-
ment of Shapiro, Bernstein and Co. Ia6t Monday
afternoon and seen the impromptu convention of i
organists getting organ material for their solos that
fool idea would be banished immediately.
Just as a check-up I’d like to mention a few '
of the boys that were there: “Singing Bill” (Zuck-
erman). Bob West, Stanley Pinhero, Leo Weber,
Jack Ward, Johnnie Devine, Charles Williams, Bob
Russo, Warren Yates, George Latch, Jim Thomas,
Will Gilroy, Bill Meeder, Bernie Cowham, Ted Meyn,
Francis Kromar, and goodness knows how many more
after I left. Hostess for the day was Miss Stern,
Blair’s efficient and amiable secretary.
* * *
Probably a record for phonograph recordings ©f
various sorts has been established by “Song of the
Islands,” the Edward B. Marks Music Company’s hit,
which has become the biggest Hawaiian number in
many years.
At this writing it has been made two, three and
even four ways by every phonograph concern, with
the music roll companies also falling in line in this
tribute to a great song. It was under the original
title, “Na Lei O Hawaii” that this number was first
turned out by Charles E. King of Honolulu, unani-
mously recognized as the premier composer of Ha-
waiian melodies.
* # *
Eddie Kelley is now the B. and O. manager of
Vincent Youmans, Inc., and making good at it.
Eddie is well-known throughout the music industry
as a hard working and genial fellow.
♦ # *
THEME SONGS
The results of the Harry Tierney-Ann Caldwell
musical lyric activities on “Dixiana,” Radio Pic-
tures’ romance of old N’O’leans, are eight new songs
which have met with ardent approval by this com-
pany’s officials who have ear for melody and eye for
box office. The songs are as follows: “Mr. and
Mre. Sippi,” sung by a colored ensemble ; “Love Is
Like a Song,” duet sung by Bebe Daniels and Everett
Marshall ; "A Tear, a Kiss, a Smile,” sung by Bebe
Daniels ; “Here’s to the Old Days” and “Guiding
Star,” sung by Everett Marshall and chorus ; “Dixi-
ana,” by Bebe Daniels ; “My One Ambition Is You,”
by Dorothy Lee and Bert Wheeler and “The Lady
and the Soldier,” by Robert Woolsey and chorus.
The dance numbers decided upon are "The Lady and
the Soldier” and “My One Ambition Is You.”
Luther Reed is directing “Dixiana,” aided by Victor
Baravalle, musical director ; Fred G. Latham, dia-
logue director ; Pearl Eaton, dance director ; and Max
Steiner in charge of orchestral arrangement.
KATHERINE
KADERLY
ORGANIST
V0 W’S
Station WPAP -New York City
Will Rockwell (you know Will : he is the fellow
who thinks that the sun rises and 6ets on the corner
of 47th and Broadway) wants it known that Charley
Tobias and Pete De Rose have written a new charmer,
“A Garden of Roses and You,” which bids fair to
equal the success of another tune by Tobias and
De Rose, “Without You, Emaline,” also published by
Harms. The number is already getting many good
plugs and is being used extensively by orchestras
and singers.
* * #
Morris Press, head of Paramount's music activities
and general manager of Famous Music Corp., re-
signed his post, effective April 19.
* . *
Milton Ager has returned from the Coast to join
his partner Jack Yellen and will probably stay here
in N. Y. C. for a while.
* * *
Remick’s, according to Cliff Hess, have a “daisy"
in "Telling It to the Daisies,” a popular song by
Joe Young and Harry Warren, writers of “Cryin’ for
the Carolines” and “Have a Little Faith in Me,” hit
songs in the First National and Vitaphone production
of the stage success, “Spring Is Here.” The song
is expected to rival the popularity of other Warren
and Young tunes.
# # *
Just as a matter of curiosity I checked up on
the number of times the five important radio stations
here broadcast the latest songs. This is for the week
ending April 18th :
Remick’s, “Telling It to the Daisies,” 24.
Red Star’s, “In the Market for You.” 24.
Berlin’s, “With You,” 24.
Famous, “S'ing, You Sinners.” 24.
Shapiro, Bernstein’s, “Exactly Like You,” 23.
Remick’s, “Get Happy,” 22.
Feist’s, "Stein Song,” 21.
Witmark’s, “Mysterious Mose,” 21.
D., B. & H.’s, “Cottage for Sale,” 21.
Robbins, "Blue as the Night,” 21.
Robbins, “Should I,” 19.
Shapiro, Bernstein’s, “Sunny Side of the Street, 18.
Santly Bros., "Singing a Vagabond Song,” 17.
Harms, "Without You, Emaline,” 16.
May 3, 1930
EXHIBITORS HERALD-WORLD
51
CLASSIFIED
Advertising
Ten cents per word, payable in advance. Minimum charge,
$1.00. Copy and checks should be addressed Classified Ad Dept.
Exhibitors Herald-World, 407 So. Dearborn St., Chicago, 111.
The Recognized National Classified Advertising Medium
Sound Equipment Bargains
DEVRY 16mm Portable talking picture machine,
four reels film with records like new. $175.00. Film
speedometers $15.00. Large Mercury Arc rectifiers
with tube $75.00. Two Simplex projectors like new
$700.00. Two Powers 6B perfect $600.00. Two Strong
lamps demonstrators $300.00. Large half size lenses
$25.00. Mazda regulators $37.50. Large $170.00 ex-
haust fan perfect $45.00. Metal 16" large hub reels
$2.00. 1000 feet new heavy cable make offer. Arc
lamp mirrors 7" with hole in center $6.00. Synchro-
nous motors for heavy machines $50.00. 54 H.P.
variable speed motors $27.50. Sound screens a foot
60c. G.E. low intensity generator $175.00. Two Pow-
ers 6B bases complete $150.00. Write or wire us your
needs. Twenty years in the theatre supply business
You take no chance when you order from the West-
ern Motion Picture Co., Danville, Illinois.
Miscellaneous
HOT SAX — TRIOS, RHYTHM Choruses, Special
Arrangement. Address Charles Raymond, 2729
South Springfield, Chicago, 111.
TRAILERS ON ALL FEATURES. Reasonable
rentals. Address Worldscope Service, Box 4673, Kan-
sas City, Mo.
KALAMAZOO HERALDS— 35 Bright, Flashy
Colors. Real Show Paper. TWO SIDES. Black
Ink Only.
9x24 5,000 $20.00
9x24 - 10,000 35.00
6x18 5,000 20.00
6x18 - 10,000 30.00
12x18 5,000 20.00
12x18 - 10,000 35.00
We carry the label. Get catalog. Address Kala-
mazoo Show Print Poster Service, Kalamazoo, Michi-
gan. Where Paper, Cardboard and Inks are made.
CASH WITH ORDER.
Stationery
“NEARGRAVURE” (“Neargravurembosso” plate-
less embossing) processes. Special Neargravure 250
envelopes, 500 854x754" letterheads $3.33, or 854x11"
$4.44, postpaid. Sollidays, EXH-124, Knox, Indiana.
Equipment for Sale
THEATRE EQUIPMENT BARGAINS. We can
save you money on anything you want. Write for
prices. Oldest independent theatre supply house in
America. You take no chance when you buy from
the Western Motion Picture Company, Danville, 111.
FOR SALE— STEEL PROJECTION BOOTH for
one machine, $10.00 . 2 1 054x1354 feet GOLD
FIBRE SCREENS, $25.00 each. 2 Mazda LAMP-
HOUSES with transformers, $50.00 each. Address
Rio Theatre, Oak Creek, Colorado.
FOR SALE— PHOTOTONE NON-SYNC. Good
as new with 200 records $250.00. Address Lyceum
Theatre, Terre Haute, Indiana.
FOR SALE— TWO PACENT DISC EQUIP-
MENTS Complete. Cost $2860, will sell for $800.00
cash. Address Liberty Theatre, Peru, Indiana.
MOVIETONE SOUND TRACK MASKS FOR
POWERS PROJECTORS, $6.00 per pair. Satisfac-
tion guaranteed or money refunded. Address^ Preci-
sion Mask Co., 4026 West Florrisant, St. Louis, Mo.
FOR SALE — TWO KERSTEN 12 FOOT
TALKIE HORNS with units. Bargain. $25.00 for
the pair. Address Walter Hohfeld, Elite Theatre,
Greenleaf, Kansas.
BEAUTIFUL SCREEN SETTINGS, WALL
DECORATIONS, SCENERY. Send dimensions for
cut rates. Address Enkeboll Scenic Concern, Omaha,
Nebraska.
MOVIEPHONE SOUND ON FILM TALKING
EQUIPMENT complete, for Powers 6A or 6B. Used
two months, lost lease. Will sell for $675.00 cash.
Address Liberty Theatre, Holbrook, Arizona.
2— REBUILT SIMPLEX MACHINES. Double
bearing intermittent movements, with five-point ped-
estals at $450.00 each; 2 — Peerless Low Intensity
Lamps, in first-class condition, at $175.00 each. Ad-
dress Box 481, Exhibitors Herald-World, 407 S. Dear-
born St., Chicago, Illinois.
“CAN YOU INSTALL YOUR OWN SOUND?”
Others have at a great saving. Detailed prints and
photographs are furnished. Write for prices and
terms. Address The Lifetone Co., Oregon, Illinois.
SOUND MIXER. Makes all dialog clear, sharp,
takes out mushy, barrel-like bass tones, sweetens sour
music. $25.00. One week’s trial, terms $5.00 down.
Address Service-on-Sound Corp., 1600 Broadway,
New York, N. Y.
“THE TALK OF THE TALKIES” synchronized
reproducers, new nineteen-thirty models for sale OR
LEASE at $5.00 a week 1 H. D. Laughlin, The Life-
tone Company, Oregon, Illinois.
BIG BARGAINS in rebuilt Simplex Powers 6-B
and 6-A motiograph machines, all motor driven, in
guaranteed condition, as well as used low intensity
arc reflector lamps with or without machines at
reasonable prices. Big stock of rebuilt exhaust and
oscillating fans for AC and DC current. Generators,
all makes, ticket selling machines, film containers, all
at bargain prices for immediate shipment. Write for
bargain list. Address _ Illinois Theatre Equipment
Company, 12-14 East Ninth Street, Chicago, Illinois.
THEATRE EQUIPMENT, new and used. Opera
chairs, projectors, screens, generators, rectifiers, re-
flecting arc lamps, etc. Write for bargain list and
catalog. Address Movie Supply Co., 844 Wabash,
Chicago, Illinois.
FOR SALE — Reflector Arc Lamps and accessories,
also guaranteed rebuilt Powers 6-A and 6-B and Sim-
plex Heads. Best prices. Write Joseph Spratler,
1214 E. Ninth Street, Chicago, Illinois.
Theatre Wanted
WANTED— TO BUY OR LEASE Theatres in
towns of 2500 to 10,000; Minnesota, South Dakota,
Iowa, Nebraska. Full particulars in first letter.
Address O. C. Johnson, Atlantic, Iowa.
Managers ’ Schools
WANTED THEATRE EMPLOYES to learn
modern theatre management and theatre advertising.
The Institute’s training leads to better positions.
Write for particulars. Address Theatre Managers
Institute, 325 Washington St., Elmira, N. Y.
Positions Wanted
FORMER WESTERN ELECTRIC SERVICE
ENGINEER SEEKS POSITION as Acoustic and
Projection man in a theatre. Nine years Radio
Amplifier and Public Address Experience. Can op-
erate. Address Box 400, Port Jefferson, L. I.,
New York.
YOUNG MAN DESIRES POSITION as man-
ager of theatre. Ten years experience. Address
Box 487, Exhibitors Herald-World, 407 S. Dearborn
St., Chicago, Illinois.
A-l THEATRICAL SIGN WRITER AND LOB-
BY DISPLAY ARTIST desires permanent connec-
tion with reliable concern. Thoroughly experienced
and dependable. Will go anywhere. Address R. J.
Callahan, 48 Costello St., Dayton, Ohio.
MANAGER DESIRES POSITION — Knows show
business from A to Z. Am highly efficient, honest
and reliable. References exchanged. Can go any-
where. Address Box 485, Exhibitors Herald-World,
407 S. Dearborn St., Chicago, Illinois.
THEATRE MANAGER. ORGANIST. AD WRIT-
ER. WESTERN ELECTRIC SOUND OPERATOR
— Non-Union, married, aged 35. desires two or three
year contract south of Mason-Dixon line or outside
continental United States. At liberty about Sep-
tember 15th. Highest references. Address full par-
ticulars, Box 486.. Exhibitors Herald-World, 407 S.
Dearborn St., Chicago, Illinois.
SEVEN YEARS EXPERIENCE SHOW WORLD.
Non-Union. Capable of managing small house. Salary
basis. Will consider operating or servicing Chain
Houses All Sound R C A-Western Electric. Recom-
mendations furnished. Address Luther O. Boling,
Stella Theatre, Council Grove, Kansas.
EXPERIENCED OPERATOR ANY TYPE MA-
CHINE or sound equipment. Age 27; references; go
anywhere. Address Herbert Moore, 5775 Field Ave.,
Detroit, Michigan.
YOUNG MAN DESIRES CONNECTION as ad-
vertising or house manager of theatre. Fifteen years
experience. Write Box 484, Exhibitors Herald-World,
407 S. Dearborn St., Chicago, Illinois.
PROJECTIONIST— 4 YEARS EXPERIENCE
IN TALKIES. References. State salary. Address
Wayne Smith, Eureka, Illinois.
ARTIST EXPERIENCED FOR LOBBY DIS-
PLAYS. Willing to assist in other capacity. Can
manage small theatre. Address G. Younge, 346 Cen-
tral Avenue, Highland Park, Illinois.
LOBBY ARTIST AND PUBLICITY MAN De-
sires permanent position. Ten years experience with
Exchange and Theatre. Write Box 480, Exhibitors
Herald-World, 407 S. Dearborn St., Chicago, 111.
DESIRE — POSITION AS Manager or Advertising
Man. Honest and Reliable. Address Thomas Myers,
Stuart, Iowa.
ATTENTION, THEATRE OWNERS. Specially
trained managers, theatre advertising men, theatre
service men, available for employment at short notice.
No service charges. Address Theatre Managers In-
stitute, 325 Washington St., Elmira, New York.
ATTENTION, THEATRE OWNERS. Specially
trained managers, assistant managers, , advertising
men, service men, available for employment at short
notice. Address Theatre Managers Institute, 325
Washington St., Elmira, New York.
Equipment Wanted
WANT SEVERAL MERCURY RECTIFIERS,
good, bad, or incomplete, cheap. Address Preddey,
188 Golden Gate Ave., San Francisco, California.
WANTED — Peerless or Simplex projectors, also
Strong reflector arc lamps. State price, condition
and number of machines. Will pay cash, or one-
third down and balance C.O.D. Address Box 337
Exhibitors Herald-World, 407 S. Dearborn Street,
Chicago, Illinois.
IIIGPIEST PRICES paid for used opera chairs,
projection machines, etc. Address Movie Supply Co.,
844 Wabash, Chicago, Illinois.
Insurance
THE BIGGEST SAFEGUARD for your business
is the sure protection afforded by insurance. BUT
insurance improperly written is itself a loss of money
to you. For ten years we have made a study of the
theatre’s insurance needs. Call on us or write us.
Address Jules Juillard & Co., Room 937, 175 W.
Jackson Blvd., Chicago, 111.
Theatres for Sale or Rent
ARCADIA THEATRE BUILDING, OLNEY, IL-
LINOIS. 650 seat. 3 stores, 7 offices, all rented;
or will SELL (NOT RENT AS PREVIOUSLY
STATED) the theatre alone on a good income basis.
Address A. L. Redman, Pres., 212 E. Main St.,
Olney, Illinois.
ADDITIONAL
CLASSIFIED ADVERTISING
ON FOLLOWING PAGE
52
EXHIBITORS HERALD-WORLD
May 3, 1930
( Continued from preceding page)
THREE HUNDRED CHAIR house in live town.
Running now. Rent $75.00, very low expenses.
Owner too old to continue. Exceptional opportunity
for the right man. Address J. P. Redington, Scran-
ton, Pennsylvania.
FOR SALE — THEATRE BUILDING COM-
PLETE OR PICTURE BUSINESS ONLY. Draw-
ing from 20,000 population. No competition. Talkies.
Doing good business. Price right. Address Lyons
Theatre. Lyons, Illinois.
STATE THEATRE— WESTMINSTER, MARY-
LAND. SOUND EQUIPMENT good, stage and
scenery, ten year lease, reasonable rent, 775 new
seats, pipe organ. New display sign 19 ft. high with
3x10 display. Everything to make a first class show.
Population 4500, good drawing from rural districts.
Town has factories, college, six banks, other indus-
tries. Will stand investigation. Reason for selling,
leaving for California. A sacrifice at $17,500.00 cash.
Possession at once. Address Miles S. Fox, Owner,
Westminster, Maryland.
THE ENTIRE EQUIPMENT of a two hundred
seat theatre including piano for nine hundred dollars
with or without lease of building. Apply to A. J.
Gibbons, Metropolis, Illinois.
IN HARRISBURG, PA. Two neighborhood the-
atres each seating 1100. Fully equipped. Talkies.
Will sell buildings or lease. Address Moe Baturin,
Harrisburg, Pa.
Parks for Sale
PARK FOR SALE— $4,000 PROFIT guaranteed
for 1930. Valuation $32,800. Sell for $29,000.
$5,000 cash and balance in easy yearly payments.
Address Frank Orndorff, Mattoon, Ills.
Cameras for Sale
AKELEY, brand new. Write for booklet. Ad-
dress Wood, 204 Inland Bank, Indianapolis, Indiana.
Projector Repairing
BEST SHOP for repairing projection machines.
Prompt service, reasonable prices. Address Movie
Supply Co., 844 Wabash, Chicago, Illinois.
SKILLED MECHANICS, specialized tools, and a
shop equipped for but one purpose can offer you
nothing but the best in repair work. That is what I
have, and I can offer you the best in the overhauling
of your motion picture machinery equipment. One
of the oldest repair men in the territory, and serving
some of the largest houses. Relief equipment fur-
nished free. For results bring your work to Joseph
Spratler, 12-14 E. Ninth St., Chicago, Illinois.
Films for Sale
COMEDIES; ACTION. WESTERN and Sensa-
tional Subjects at lowest prices. Perfect condition
film. List. Address Colonial Film & Supply Co., 630
Ninth Ave., New York, N. Y.
EXCELLENT WESTERNS, $3 REEL; Powers
6A Projectors, $125.00. Address Marshall Films,
Rome, Georgia.
Chairs for Sale
FOR SALE — 280 VENEER THEATRE SEATS
50c EACH. Phototone Non-Sync., good as new with
200 records $250.00. Address Lyceum Theatre, Terre
Haute, Indiana.
FOR SALE— 1000 UPHOLSTERED SEATS. Im-
putation Spanish leather, veneered backs. $1.85 each. ,
1500 5-ply veneered chairs 95c each. Address Illi-
nois Theatre Equipment Company, 12-14 East Ninth i
St., Chicago, Illinois.
BIG BARGAIN in used Opera Chairs, 600 up-
holstered, 800 veneer. Address Movie Supply Co.,
844 Wabash Ave., Chicago, Illinois.
1,000 used high-grade spring constructed theatre
seats covered in imitation Spanish leather. The seats
are all brand new with metal bottom boards. Very
reasonable prices. 500 spring edge seats covered in
imitation Spanish leather made by Heywood-Wakefield
Company. 1,000 upholstered seats in imitation leather,
veneer backs. 750 heavy 5-ply veneer theatre chairs
54 backs. Also several smaller lots of upholstered
chairs, panel backs, at very attractive prices. We can
furnish you with your needs — everything for the thea-
tre— in the used line — at a great saving. For more
information and prices, write Illinois Theatre Equip-
ment Company, 12-14 E. Ninth Street, Chicago, 111.
Miscellaneous
PROF. COPIES “OHIO RIVER MOON.” Ad
dress. John Storm, 212 Harmony Hill, Benwood
W. Va.
FROZEN KUSTURD MACHINES— Photos, par-
ticulars now ready. Address New International
Frozen KUSTURD Machine Co., 17 East 37th St.,
Indianapolis, Ind.
Coin Controlled Machines
NEW JACKPOTS FOR MILLS with check sep-
arator reserve, $7.50, three jacks, $15.00. Lots of
five or more Jackpots for Mills fronts reserve, $8.00,
any quantity — hurry and save — guaranteed third de-
posit. Address Morrison Novelty & Mfg. Co.. Rus-
sellville, Alabama.
w
THE VOICE OF THE INDUSTRY
LETTERS FROM READERS
You re Quite Welcome, Mr. Crane
I AM RETURNING TO YOU TODAY THE
_ 13 copies of Better Theatres which you so
kindly loaned to me last January. I feel
greatly indebted to you for your kindness and
I found these copies to be of greater service
to me in getting material for my report than
anything else to which I had access. By the
time I had finished gathering the material for
the report I had 72 catalogs from all parts of
the country. In every letter asking for a
catalog I mentioned the fact that I had seen
their advertisement in Better Theatres. I
recall that one of my correspondents, in a
very cordial letter, stated that he had been a
subscriber to your magazine for years and he
added, “I always read every word of it.”
You have aided me very greatly in making
my report much more complete than I had
ever hoped to make it and I shall soon have
it ready to send on to Dr. Ganders, who is
now the dean of the College of Teachers,
University of Syracuse, N. Y.
.Thanking you again for your kindness and
wishing you continued success in the publica-
tion of your most excellent magazine, I re-
main— H. L. Crane, Principal, Oakley School,
Cincinnati, O.
Big Lakes — Fine Fishing — Yum!
TO SHOW YOU I AM THINKING
about you fellows up there I am sending
you some pictures to give you some idea of
how a little guy looks down here in Dixie.
(Editor’s Note: Thanks, Mr. Odom. Sorry
the pictures will not reproduce but we’re
presenting your description anyway.) The
residence street photograph scene shows the
beautiful street of my house, and all my sons
have homes on this street. The front street
scene is of the south portion of the city. The
Hotel Durant is in the north part of the city
and a much better looking scene of business
progress and buildings than this southern part.
But all the cards were sold out at the drug
stores at this time. However, we will have
some more and I will send you one.
The residence street which I live on leads
out to a big summer resort, the Castillian
Springs, the third best water for health by
government test in the United States. Only
one and three-fourth miles out, a 100 room
hotel, big lakes and fine fishing and swimming
and a beautifully shady location. Now the
next thing is an invitation to all of you fellows
to come down to see us. Bring ten or twenty
pretty girls and we will make things look and
seem like Christmas for you all. Your
friend — Walter Odom, Sr., Dixie theatre,
Durant, Miss.
Favors Sound-on-Disc
WHEN I CAME DOWN THIS MORNING
I found a letter in the mail from Paramount
Famous Lasky Corporation (J. B. Dugger),
advising the small town exhibitor to install
sound-on-film (Western Electric) that this
company had just released a new machine that
would meet the requirements of the exhibitor.
He stated further that sound-on-disc would
soon be a thing of the past— that this year
would probably be as long as it would last.
Now, I have sound in my theatre, and it is
disc, and I believe it will be the only success-
ful means of giving the patrons in a small
town the best in talking. Sound-on-disc has
its advantages and disadvantages, but the best
advantage is, that the poorest sound-on-disc
is so far superior to the best sound-on-film.
Express on the disc eats the small exhibitor
up, but as far as the best in sound is con-
cerned, I myself had rather pay the difference.
My talking equipment cost around $1,000
and I’ll wager I have the best talking in East
Texas. I did not hire an engineer to make
an analysis of my house. I treated the
acoustics myself at less than $100. Further
than that I had a metal ceiling, concrete floor
and a balcony in the back of the house to
contend with.
Only last night I read an article in the
Herald-World by Mr. Richardson on this
question. He didn’t want to answer the ques-
tion so he asked a Warner Brothers’ man.
Read what he had to say about it in last
week’s Herald-World. Also J. C. Jenkins’
“Colyum.”
No, Mr. Dugger, I think sound-on-disc is
here to stay — it is stable. — R. N. Robinson,
Rex theatre, Waskom, Texas.
For Users of Movie Phone
I WOULD LIKE TO COMMUNICATE
with some exhibitors who are using Goetz
Movie Phone attachment. If any exhibitor
reads this would he please send me some in-
formation on this equipment or this Movie
Phone attachment. I am using Powers 6A pro-
jectors.— G. H. Fisher, Marysville, Pa.
Gneier Named Publicity
Chief of Fox Wisconsin
(Special to the Herald-World)
MILWAUKEE, WIS., April 29.— Leonard
A. Gneier, for four years connected with the
Orpheum circuit of Chicago, has been named
state advertising and publicity manager for
Fox Wisconsin theatres, succeeding L. S.
Stein, who has accepted a position as pub-
licity director for R K O’s Palace and River-
side theatres in Milwaukee.
Sunday Shows Referendum
For People of Peekskill
(Special to the Herald-World)
PEEKSKILL, N. Y., April 29.— Last week,
Governor Franklin D. Roosevelt signed a
measure to permit the people of Peekskill to
have a referendum on the question of Sunday
shows.
Hay 3, 1930
EXHIBITORS HERALD-WORLD
53
WHAT THE PICTURE
Verdicts on Films in Language of
DID
Exhibitor
FOR ME
Copyright, 1930
Columbia
MELODY MAN (AT) : Special cast — March 30-31.
Well, here is a picture that was something different,
not what you would call a knockout special, but just
a darn good little picture — that shows the battle
between the present day jazz music and the old time
masters. To those who understand the better kind
of music it will be a great picture, as the masters
win over the jazz, and so it should be. Recording
very good. — O. E. Simon, Rex theatre, Menno, S. D.
— General patronage.
SONG OF LOVE (AT) : Special cast — April 11-12.
Good. But recording only fair. David Durant steals
the show. He is a wonder and his voice was per-
fect. He just sort of pulls at your heart strings
when he sings and talks. — L. C. Bolduc, Bijou the-
atre, Conway, N. H. — General patronage.
SONG OF LOVE (AT): Belle Baker — A good
show. Belle Baker can sing and how ! Ralph Graves
always a favorite here, and David Durand is a
clever kid. Recording great. — C. L. Larson, Palace
theatre, Wildrose, N. D. — General patronage.
SONG OF LOVE (AT) : Belle Baker — Let me
whisper in your ear, or better still say it out loud —
this one is quite poor, and if you have it booked
don’t shout about it, as the recording is poor. Belle
Baker sings like she should take a couple of Smith
Brothers cough drops. The kid’s voice kicks out
okay. Story of a sob sister that has been worked
to death. Oh, yes, it’s a bird. — W. H. Brenner, Cozy
theatre, Winchester, Ind. — General patronage.
BROADWAY SCANDALS (AT): Special cast—
April 1-2. Good entertainment, with exception of
Carmel Myers’ singing. This was very poor. Egan
has good voice and Sally O’Neill steals the show. — -
L. C. Bolduc, Bijou theatre, Conway, N. H.— Gen-
eral patronage.
FALL OF EVE (AT) : Special cast — Nice little
farce with good recording. U6ed this in a double
program with a Tom Mix picture and did fair busi-
ness. Even Tom Mix cannot get the people in this
year. Seven reels. — B. R. Johnson, Orpheum the-
atre, Kerrobert, Sask., Canada. — Small town patron-
age.
COLLEGE COQUETTE (AT): Special casf^-April
9-10. This picture did not give satisfaction here.
Say the poorest picture we ever had from Columbia.
Very much overdone in places. Unreasonable situa-
tions, I think, spoiled the making. College life
could not be quite as bad as this picture makes it
and get away with it. — Bert Silver, Silver Family
theatre, Greenville, Mich. — General patronage.
First National
LOOSE ANKLES (AT) : Loretta Young — Good
comedy-drama that drew and pleased. Young Fair-
banks great in this kind of a role. Okay recording.
— R. A. Preuss, Golden Gem theatre, Golden, Col. — -
Small town patronage.
NO, NO, NANETTE (AT): Special cast — A talk-
ing, singing, dancing show that was as good as the
best of them. Not as pretty as "Sally.” Littlefield
and Roach deserve special mention. As usual, good
recording. — R. A. Preuss, Golden Gem theatre, Gol-
den, Col. — Small town patronage.
HARD TO GET (AT): Special cast— March 31-
April 1. A mighty good little picture and it pleased
a full house. Had radio artists in person and they
drew them in. Very poor photography and print
seemed dim and dirty. Couldn’t hardly get it bright
enough to see, in spots. Good recording and a lot
of wise-cracks. — Ray W. Musselman, Princess the-
atre, Lincoln, Kan. — General patronage.
THE GREAT DIVIDE (AT) : Dorothy Mackail — -
Very good picture, with perfect recording. Per-
sonally, I like Dorothy better in comedy. The pic-
ture only did an average business. — S. H. Rich,
Rich theatre, Montpelier, Idaho. — General patronage.
THE GREAT DIVIDE (AT): Dorothy Mackail—
Here is a real Friday and Saturday picture for small
towns. — Henry Sparks, Grand theatre, Cooper, Tex.
— General patronage.
CARELESS AGE (AT) : Special cast — April 14-15.
Just an ordinary program picture that didn’t gross
film rental. Good recording and better than average
First National photography. Seven reels. — Ray W.
Musselman, Princess theatre, Lincoln, Kan. — General
patronage.
Key to Sound Symbols
AT— All-Talking
TME — -Talking, Musical Score, Effects
MC^— Musical Comedy
O — Operetta
ME — Musical Score, Effects (only)
DEFINITIONS: AT, a picture in >vhich all
speaking to be observed in the essential action
is recorded, the designation including any musi-
cal score which the picture may have.— TME, a
part-talking picture, the designation including
the musical score necessary in such types and j
any sound effects.-^MC, a picture corresponding
to the type of stage production called “musical
comedies,” being extravaganzas or revues featur
ing musical acts and dancing and with all sou id
essential to the action, including dialog, re-
corded.—O, a picture corresponding to the
light operas of the stage called “operettas.”—
ME, a picture which has a musical score, may
have sound effects, but which has no dialog.
NOTE : When no symbols appear directly after
the title, the picture was run in silent form.
DARK STREETS (AT) : Jack Mulhall — Extra
good. — A. N. Miles, Eminence theatre. Eminence, Ky.
— Small town patronage.
DARK STREETS (AT) : Jack Mulhall — March
17-18. A dual role and very well done. Will please,
and the novelty helped get some extra business. —
Ray W. Musselman, Princess theatre, Lincoln, Kan.
— General patronage.
BROADWAY BABIES (AT): Special cast— March
24-25. Badly disappointed in this one. Just nothing
to it. — J. R. Kersey, Ozona theatre, Ozona, Tex. —
Small town patronage.
FOOTLIGHTS AND FOOLS (AT): Colleen Moore
— April 9-10. Not so hot. Musical comedy stuff with
a little color. Patrons didn’t think much of it, and
I shared their opinion. Eight reels. — Ray W. Mussel-
man, Princess theatre, Lincoln, Kan. — General pat-
ronage.
FOOTLIGHT AND FOOLS (AT): Colleen Moore
— March 17-18. Very good but not up to what the
producers claim for it. Don’t say too much for this
one, for you may have to apologize to your people.
— J. R. Kersey, Ozona theatre, Ozona, Tex. — Small
town patronage.
Fox
HAPPY DAYS (AT) : Special cast — One sweet pic-
ture enacted by a brilliant cast of a 100 or more
real entertainers. Fox knows his stuff. His pictures
are great. Good recording on film. — R. A. Preuss,
Golden Gem theatre. Golden, Col. — Small town pat-
ronage.
J. C. Jenkins
— His Colyum
The page of Jaysee Jenkins’ com-
ment, together with his sundry and
several, but always interesting,
observations on other topics, is
found on page 37 of this issue.
Jaysee — Page 37
LONE STAR RANGER (AT) : George O’Brien —
Has everything they say about it. It is the ideal
Western in 6ound and gets the crowds. — L. P.
Charles, Grand theatre, Chetek, Wis. — General pat-
ronage.
THE GIRL FROM HAVANA: Lola Lane— April
12. Just a fair program picture. These players don’t
mean a thing to the country customers and business
was rotten. Seven reels. — O. B. Wolfe, Screenland
theatre, Nevada, O. — Small town patronage.
HOT FOR PARIS (AT): Special cast — Shows like
this one will close any house, if they keep running
this type. Absolutely rotten and no entertainment
value, with your patrons dissatisfied. Recording on
disc bad. — A. Mitchell, Dixie theatre, Russellville,
Ky. — Small town patronage.
HOT FOR PARIS (AT) : Special cast — Very poor
reproduction on disc, although new records. Dis-
satisfied patrons. Okay for larger cities. Business
okay. Eight reels. — Harry Hobolth, Maxine theatre,
Imlay City, Mich. — Small town patronage.
SUNNYSIDE UP (AT) : Janet Gaynor — No need
to comment on this. It’s the best bet of all time
and will do business in spite of anything. Just tell
’em your playing it. — Harry Hobolth, Maxine theatre,
Imlay City, Mich. — General patronage.
SOUTH SEA ROSE (AT) : Lenore Ulric — Very
much better than her first one, “Frozen Justice.”
Drew fairly well and held up the second night, which
proved that it pleased.- — A. N. Miles, Eminence the-
atre, Eminence, Ky. — Small town patronage.
ROMANCE OF RIO GRANDE: Special cast— April
13-14. I have not seen any reports by exhibitors
who played this silent. Probably they were too dis-
gusted with their lot to report. I know that I am
pretty nearly in that frame of mind. This is the
sort of thing that is shoving the silent exhibitor
below the surface. A dandy picture with sound
and just too slow to hold attention silent. I am
giving up, closing the house this month. Silent
loses money and sound would lose more. Three
more pictures and then I will be hunting a new
racket. Nine reels. — O. B. Wolfe, Screenland the-
atre, Nevada, O. — Small town patronage.
CAMEO KIRBY (AT): Special cast — This is a
good program show and pleased fairly well. The
recording on disc was good. — A. Mitchell, Dixie
theatre, Russellville, Ky. — Small town patronage.
CAMEO KIRBY: (AT): J. Harold Murray— A
complete flop at the box office. Fair entertainment.
— A. N. Miles. Eminence theatre. Eminence, Ky. —
Small town patronage.
NIX ON DAMES (AT): Special cast— February
23-24. Not so hot, just a program picture with
some more of that ehowfolks stuff, which is getting
sickening to all of us by now. I wonder whether
the producer is making these pictures for the show
people or whether he is making them for the public
at large. Half of the pictures we get seem to be
made around the life of the actor. Recording good
(disc). — O. E. Simon, Rex theatre, Menno, S. D. —
General patronage.
SKY HAWK (AT): Special cast— March 14-15.
Started out very weak on Friday night, but _ Satur-
day night was one of the best we’ve had this win-
ter. Had lots of favorable comments. — A. N. Miles,
Eminence theatre. Eminence, Ky.- — Small town pat-
ronage.
LOVE, LIVE AND LAUGH (AT): George Jessel
- — April 11-12. Just a program picture with Jessel
singing a couple of songs. Not good or bad. Some
liked it. others didn’t. Good recording and photog-
raphy. Nine reels. — Ray W. Musselman, Princess
theatre, Lincoln, Kan. — General patronage.
SEVEN FACES (AT): Paul Muni— We lost on
this about all we made on "Sunnyside Up." No
drawing power and not liked. Eight reels. — A. N.
Miles, Eminence theatre, Eminence, Ky. — Small town
patronage.
HARMONY AT HOME (AT): Special cast— April
16-17. This is an amusing picture but the recording
is not so good. Seven reels. — L. P. Charles, Grand
theatre, Chetek, Wis. — General patronage.
THE COCK-EYED WORLD (AT): Special cast—
Plenty of kicks on this one. Was sure surprised,
as I was looking forward to one of the big ones,
and one that would please. This pleased about 30
per cent of my patrons. The other 70 per cent sure
did kick on this one. Some said absolutely rotten.
Recording on disc bad. Ten reels. — A. Mitchell.
54
Hay 5, 1950
EXHIBITORS HERALD-WORLD
Dixie theatre, Russellville, Ky. — Small town patron-
age.
THE COCK-EYED WORLD (AT): Special cast—
A good picture. Will draw but not please everyone
in small towns. But at all events, it’s better than
most pictures. — Harry Hobolth, Maxine theatre, Im-
lay City, Mich. — General patronage.
MGM
CHASING RAINBOWS (AT): Bessie Love— Very
good 6ong and dance picture with Marie Dressier
almost walking away with it all. She sings, and
how ! The students, deans and “profs” thought it
great, and it was, but no big draw here. Sound
on film recording okay. — R. A. Preu6s, Golden Gem
theatre. Golden, Col. — Small town patronage.
CHASING RAINBOWS (AT): Bessie Love— Feb-
ruary 7-8. A box office natural. Will please every-
one. Lovely technicolor scenes. — L. C. Bolduc, Bijou
theatre, Conway, N. H. — General patronage.
CHASING RAINBOWS (AT): Special cast— April
10-11-12. Good picture, good reproduction on disc.
MGM recording as good as any. Pleased 90 per
cent. Twelve reels. — Harry Hobolth, Maxine the-
atre, Imlay City, Mich. — Small town patronage.
MONTANA MOON (AT) : Joan Crawford — April
13. A good picture with cowboys, society folks and
everything. Pleased all. Comments very good.
Benny Rubin and Cliff Edwards furnished the com-
edy relief, and how ! Everybody is happy and so
are we. Business good. Glad we have sound in-
stalled. Disc recording good. Had a traveling stock
company competitor but they did not hurt our busi-
ness. Ten reels. — George J. Rhein, Manchester the-
atre, Manchester, Wis. — Small town patronage.
LORD BYRON OF BROADWAY (AT): Special
cast — March 30. A story of a song writer and is
good entertainment. Brought them out and satisfied.
Excellent disc recording. Nine reels. — George J.
Rhein, Manchester theatre, Manchester, Wis. — Small
town patronage.
LORD BYRON OF BROADWAY (AT): Special
cast — A good picture but the same backstage story
that I have memorized. Disc recording good. Nine
reels. — C. H. Spearman, Gem theatre, Edmond, Okla.
—General patronage.
WISE GIRLS (AT) : Special cast — Very good com-
edy-drama. Many stopped to tell us how good it
was. Good business in bad weather. Disc recording
good, but not as good as in “So This Is College.”
or "Lord Byron of Broadway.” Want more like
this one. Eleven reels. — George J. Rhein, Man-
chester theatre, Manchester, Wis. — Small town pat-
ronage.
WISE GIRLS (AT) : Special cast— April 12. Oh,
boy, how they ate this one up. Folks came in not
expecting much I guess from the title, but they went
out talking about it and are still talking. One of
the nicest, cleanest comedies I have ever played. —
G. B. Orne, Richmond theatre, Richmond, Vt. — Small
town patronage.
WISE GIRLS (AT): Special cast— March 14-15.
Extra good comedy. Recording good. Perfect cast.
- — L. C. Bolduc, Bijou theatre, Conway, N. H. —
General patronage.
THE VIKING: Special cast — -April 6. Very beau-
tiful and interesting all-colored subject. Costume
play, but everybody liked it and the highbrows
cheered. Business very light due to bad weather.
I never experienced 6uch damnable breaks in the
way of weather as I have this spring. Nine reels.
— O. B. Wolfe, Screenland theatre, Nevada, O. —
Small town patronage.
ANNA CHRISTIE (AT): Greta Garbo— Good pic-
ture. Good drawing power. Good recording. Pleased
about 85 per cent. — Harry Hobolth, Maxine theatre.
Imlay City, Mich. — Small town patronage.
NOT SO DUMB (AT) : Marion Davies — Terrible.
The only one who isn’t dumb is the exhibitor who
hasn’t this bought. Drew well enough, but how
they razzed it! — R. A. Preuss, Golden Gem theatre.
Golden, Col. — Small town patronage.
THE GIRL IN THE SHOW (AT): Bessie Love-
March 25-26. Very poor. Nobody liked it. Recording
poor, and very smutty dialog. Why, oh, why do they
do this? And let the poor exhibitor take the blame!
— L. C. Bolduc, Bijou theatre, Conway, N. H. —
General patronage.
THEIR OWN DESIRE (AT): Norma Shearer—
Not so hot and surely no box office natural. Good
cast and bum story. Play this one day in a small
town as the second night will never hold up. —
R. A. Preuss, Golden Gem theatre. Golden, Col. — -
Small town patronage.
THEIR OWN DESIRE (AT): Norma Shearer—
April 12. A first class picture. Norma Shearer,
as usual, was particularly good. Well presented and
well acted. — George Lantern, Green Lantern theatre,
Claymont, Del. — General patronage.
THE THIRTEENTH CHAIR (AT): Special cast—
February 21-22. Good mystery story. Plenty of chills
and thrills. Good acting. — L. C. Bolduc, Bijou
theatre, Conway, N. H. — General patronage.
THE BISHOP MURDER CASE (AT) : Special cast
— April 8-9. Good murder story and very interesting.
The cast talks too fast, especially Young and Rath-
bone. Recording good. — L. C. Bolduc, Bijou theatre,
Conway, N. H. — General patronage.
THE BISHOP MURDER CASE (AT) : Special cast
— April 15. Our people seemed to be fairly inter-
ested. Personally, I thought it was a poor picture.
No clear line of development of the plot. — George
Lodge, Green Lantern theatre, Claymont, Del. — Gen-
eral patronage.
NAVY BLUES (AT) : William Haines — April
15-16. Will please young people. Older people ob-
ject to suggestive scenes and vulgar talk. This
spoiled the picture, which would have been very good
otherwise. No wonder parents keep their children
away. — L. C. Bolduc, Bijou theatre, Conway, N. H.
— General patronage.
IT’S A GREAT LIFE (AT) : Duncan Sisters —
March 28-29. Pleased all our patrons. Beautiful
scenes in technicolor. Duncan Sisters real actresses.
Recording poor in spots. Nine reels. — L. C. Bolduc,
Bijou theatre, Conway, N. H. — General patronage.
DEVIL MAY CARE (AT) : Ramon Novarro —
March 11. Very good. Novarro very likeable fellow,
with good voice. — L. C. Bolduc, Bijou theatre, Con-
way, N. H. — General patronage.
UNTAMED (AT) : Joan Crawford — March 18. 100
per cent entertainment. Run this more than one
night. First-nighters will advertise it for you. Re-
cording perfect. Joan is a peach. Good cast. —
L. C. Bolduc, Bijou theatre, Conway, N. H. — General
patronage.
SO THIS IS COLLEGE (AT): Special cast—
March 23. Oh, boy, it’s a grand and glorious feel-
ing to show a picture like this and see your patrons
go home happy and glad that they had come. Many
fine unsolicited comments. We had one of these
unexpected Wisconsin March snow storms and did
not expect a large turn-out, but they came out
pushing their cars through snow drifts and I was
only about a dozen short of a full house. Disc re-
cording excellent, best we had to date, and have
had sound over a year. Eleven reels. — George J.
Rhein, Manchester theatre, Manchester, Wis. — Small
town patronage.
SO THIS IS COLLEGE (AT): Special cast— Fine
picture, takes well with young folks. Lots of action
and comedy. Cliff Edwards furnishes comedy which
is good, great football game. Pleased them all.
Recording good. — B. J. Vanderby, Strand theatre,
Springfield, S. D. — General patronage.
HIS GLORIOUS NIGHT (AT): John Gilbert—
February 14-15. Fair. Gilbert does not draw for
me. His voice better than I expected, after reading
all the poor reports.- — L. C. Bolduc, Bijou theatre,
Conway, N. H. — General patronage.
HIS GLORIOUS NIGHT: John Gilbert— A lousy
thing, nothing to it. They all left growling. Re-
cording very poor ; 100 per cent talking. — B. J. Van-
derby, Strand theatre, Springffield, S. D. — General
patronage.
THE LAST OF MRS. CHENEY (AT): Norma
Shearer — April 2-3. This English stuff doesn’t go
over. Took this picture so long to get started before
it made any friends. Some panned it and the oth-
ers just took it for granted. Good recording. — Ray
W. Musselman, Princess theatre, Lincoln, Kan. —
General patronage.
TRAIL OF ’98: Special cast — Very good produc-
tion bought at a fair price. Business poor and just
cleared expenses. — B. R. Johnson, Orpheum theatre,
Kerrobert, Sask., Canada. — Small town patronage.
THE UNHOLY NIGHT (AT) : Special cast—
March 27-28. About the poorest excuse for mystery
pictures that it has been our misfortune to show. —
J. R. Kersey, Ozona theatre, Ozona, Tex. — Small
town patronage.
THEY LEARNED ABOUT WOMEN (AT) : Van and
Schenck — One of the best entertaining talkies we
have played. The first to have the old-time punch
of the silent feature with dialog as an aid. The
title is all that kept them from coming out. Sound
on disc good. Eleven reels. — C. H. Spearman, Gem
theatre, Edmond, Okla. — General patronage.
REDEMPTION (AT) : John Gilbert— April 8-9.
The only good thing I can say about this production
is that the recording is perfect. When that is said,
it is all said. Metro-Goldwyn shelved it once and
then made some of it over and released it. It will
take John Gilbert many a year to live down this
and “One Glorious Night.” Gilbert commits suicide
in the last reel. If he had only done this in the
first reel he would have saved myself and about
15,000 other exhibitors 15,001 headaches. Seven
reels. — W. J. Powell, Lonet theatre, Wellington, O.
—Small town patronage.
Paramount
FAST COMPANY (AT) : Jack Oakie — February
25- 26. Boy, this is a dandy picture. Something
different than the old back-stage stuff. This is
built around the good old baseball game, and Para-
mount did a mighty good job. This i6 a program
that will make you feel good. It will please them
all. Recording on disc very good. — O. E. Simon,
Rex theatre, Menno, S. D. — General patronage.
HALF WAY TO HEAVEN (AT): Special cast—
Here is a picture that ought to take good in all
small towns and especially where they have a county
fair, as this is staged around the free act per-
former. Of course we have had the back-stage and
the circus,^ and now we get the free acts, but never-
theless, this is done up very good and will be liked
by all. The recording on disc is good. — O. E. Simon,
Rex theatre, Menno, S. D. — General patronage.
THE SATURDAY NIGHT KID (AT): Clara Bow
Dandy picture in the program class. Different
type than Bow usually plays, but a good picture.
Recording good.— B. J. Vanderby, Strand theatre,
Springfield, S. D. — General patronage.
THE SATURDAY NIGHT KID (AT): Clara Bow
— March 28-29. A dandy picture with Clara Bow,
and in this one she talks very plainly. This is a
thriller, especially where Clara slaps the tar out
of her sister. They will like this one sure. Re-
cording good. — O. E. Simon, Rex theatre, Menno,
S. D. — General patronage.
THE LOVE DOCTOR (AT) : Richard Dix — March
22. Just an ordinary Dix picture. — J. R. Kersey,
Ozona theatre, Ozona, Tex. — Small town patronage.
SOMEONE TO LOVE: Buddy Rogers — Good en-
tertainment but I was disappointed in this star’s
drawing power. I thought the young people would
nock to see him. — Roy W. Adams, Pastime theatre,
Mason, Mich. — General patronage.
ILLUSION (AT) : Buddy Rogers — March 11-12.
A very good picture that seemed to please them all.
A nice story very nicely handled, and recording was
Rood. — O. E. Simon, Rex theatre, Menno, S. D. — -
General patronage.
ILLUSION (AT): Buddy Rogers — A mighty clever
little picture. Has some singing and it’s good.
Will please everyone. Recording good. Eight reels.
— B. J. Vanderby, Strand theatre, Springfield, S. D.
— General patronage.
Pathe
TANNED LEGS (AT) : Special cast — March 5.
100 per cent entertainment. Snappy musical comedy.
— L. C. Bolduc, Bijou theatre, Conway, N. H. —
General patronage.
OFFICER O’BRIEN (AT): William Boyd— Wil-
liam Boyd means business at the box office. Bucked
American Legion vaudeville show and did some busi-
ness. Good recording on 6ound-on-film. — R. A.
Preuss, Golden Gem theatre, Golden, Col.— Small
town patronage.
OFFICER O’BRIEN (AT) : William Boyd — March
26- 27. Not a bad little picture. It will please the
most of them, if you can get them in. This was
our first Boyd picture and it did not draw so well,
but if Boyd is known this ought to go very, very
good. — O. E. Simon, Rex theatre, Menno, S. D. —
General patronage.
HIS FIRST COMMAND (AT): William Boyd—
April 4-5. This is a great picture. Recording fair.
Do not brag about technicolor scenes, as they do not
amount to anything. What you see is so blurred
that it would be much better shown in black and
white. — L. C. Bolduc, Bijou theatre, Conway, N. H.
— General patronage.
GRAND PARADE (AT) : Special cast — March 7-8.
This did not please my patrons. Good acting, but
poor story. — L. C. Bolduc, Bijou theatre, Conway,
N. H. — General patronage.
THE RACKETEER (AT) : Robert Armstrong —
February 28-March 1. A fairly good underworld
picture, if you haven’t run over 300 of them by now.
Underworld and back-stage — I for one will thank
heaven when they run out of working material to
make these pictures. — O. E. Simon, Rex theatre,
Menno, S. D. — General patronage.
SQUARE SHOULDERS: Special cast — April 9.
Nice little program picture enjoyed by good bargain
night attendance. Excellent work by Louis Wol-
heim, as usual. Wish I had more pictures with
Junio, as they like him fine here. Six reels. — O. B.
Wolfe, Screenland theatre, Nevada, O. — Small town
patronage.
RED HOT RHYTHM (AT) : Special cast — No walk-
outs on this red hot picture. But many came run-
ning to get tickets for second show. A few ex-
hibitors panned it, but wait until they play a few
of the new ones coming up. — R. A. Preuss, Golden
Gem theatre. Golden, Col. — Small town patronage.
CAPTAIN SWAGGER: Rod La Rocque — Just a
fair picture that didn’t please the box office. — Roy
W. Adams, Pastime theatre. Mason, Mich. — General
patronage.
RKO
THE VAGABOND LOVER (AT): Rudy Vallee—
March 4. Pleased. Recording good. Rudy is a
singer, but not an actor. — L. C. Bolduc, Bijou the-
atre, Conway, N. H.— General patronage.
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EXHIBITORS HERALD-WORLD
55
THE VAGABOND LOVER (AT): Rudy Vallee—
April 12-13. Here is the worst piece of junk in
sound. They sent us one record we couldn’t run at
all and it spoiled the whole show. Misrepresenta-
tion and hooey is all we have got so far from the
Minneapolis exchange. Eight reel6. — L. P. Charles,
Grand theatre, Chetek, Wis. — General patronage.
SEVEN KEYS TO BALDPATE (AT): Richard
Dix — March 26. A1 entertainment. Dix wonderful.
Everyone pleased. Recording perfect. — L. C. Bolduc,
Bijou theatre, Conway, N. H. — General patronage.
SEVEN KEYS TO BALDPATE (AT): Richard
Dix — Will go fine for those who like spooky mystery
plays. A good change from all the back-stage stuff
we’ve been getting. Recording good, but Columbia
can still show a few of these companies something
in recording. — C. L. Larson, Palace theatre, Wild-
rose, N. D. — General patronage.
GIRL OF THE PORT (AT): Sally O’Neill— Sally
O’Neill is too good for a picture of this kind. The
profanity is inexcusable. I hope the new code of
things will do away with it. — C. L. Larson, Palace
theatre, Wildrose, N. D. — General patronage.
GIRL OF THE PORT (AT): Sally O’Neill— Good
program picture. Recording on disc good. Eight
reels. — C. H. Spearman, Gem theatre, Edmond, Okla.
— General patronage.
HIT THE DECK (MC) : Special cast — April 6-7-8.
They don’t make any better entertainment for these
towns than this pictui'e. Polly Walker is certainly
an actress, great singer and dancer, and the whole
cast gave good support. The picture gave 100 per
cent satisfaction here. Sound very good. — Bert Sil-
ver, Silver Family theatre, Greenville, Mich. — Gen-
eral patronage.
JAZZ HEAVEN (AT) : Special cast — April 4-5.
Just a program picture. Some good spots and some
not so good. We had a very poor print, and that
will queer a good picture. Satisfaction about 50 per
cent. — Bert Silver, Silver Family theatre, Greenville,
Mich. — General patronage.
THE NIGHT PARADE (AT) : Special cast — March
21. Very good, with exception of prolonged drinking
scenes. Why not keep pictures clean and make
everybody happy. — L. C. Bolduc, Bijou theatre, Con-
way, N. H. — General patronage.
STREET GIRL (AT) : Betty Compson — February
1. Very, very good but very poor recording. — L. C.
Bolduc, Bijou theatre, Conway, N. H. — General pat-
ronage.
Tiffany
TROOPERS THREE (AT) : Special cast— April 8-9.
Just a real good little program picture that ought
to please almost any kind of an audience. It is dif-
ferent from the average run of pictures for they soon
get thrown off the stage and then quit it cold and
then is when the action starts. A good program pic-
ture that can be bought right. — L. Miller, Palace
theatre, Rob6town, Tex. — Small town patronage.
TROOPERS THREE (AT): Special cast— March
7-8. Very good. Eight reels. — C. A. Orr, Opera
House, Grace, Idaho. — General patronage.
TROOPERS THREE (AT) : Special cast — An en-
tertaining little picture that will please. Slim Sum-
merville is a scream. The best all-round picture we
have yet received from Tiffany. Disc recording good.
Nine reels. — C. H. Spearman, Gem theatre, Edmond,
Okla. — General patronage.
TROOPERS THREE: (AT): Special cast— March
20-21. Very good comedy and sold reasonably. —
J. R. Kersey, Ozona theatre, Ozona, Tex. — Small
town patronage.
TROOPERS THREE (AT): Special cast— March
24. A good comedy that gets the laughs. Our first
•production with Rex Lease, but he is good. Dorothy
Gulliver also takes good care of her part, and Slim
Summerville almost steals honors with his comedy.
Some good shots of U. S. cavalry upon which the
story is based. With exception of two or three spots*
recording is good. Tiffany seems to be improving
on their talking. Nine reels. — R. A. Greenwade,
Rochester theatre, Rochester, Tex. — General patron-
age.
PARTY GIRL (AT) : Special cast — I advertised this
as plenty hot in spots and that children had no
business seeing it. Result : Cleanest profit made
on any one picture in last 60 days. And those that
came were not disappointed. — Henry Sparks, Grand
theatre, Cooper, Tex. — General patronage.
PARTY GIRL (AT) : Special cast— February 28-29.
Patrons well satisfied. Nine reels. — C. A. Orr,
Opera House, Grace, Idaho. — General patronage.
WOMAN TO WOMAN (AT): Betty Compson—
One of the best pictures I’ve had in sound almost
ruined by either the natural chopped up words of
leading man, or the way his voice recorded. I
could not understand a half dozen words from him
during whole show. — Henry Sparks, Grand theatre,
Cooper, Tex. — General patronage.
WOMAN TO WOMAN (AT): Betty Compson— If
Tiffany would sign some other actor besides Barraud
their features would sound much better. Impossible
to understand him at all. Betty holds the whole
picture together. Without her it would be a complete
flop. Was hooped up with D. A. V.’s. Did good
business. Eight reels. — J. R. Smith, Savoy theatre,
Albuquerque, N. Mex. — General patronage.
WOMAN TO WOMAN (AT) : Betty Compson—
April 11-12. They all liked this one. Eight reels. — -
C. A. Orr, Opera House, Grace, Ida. — General pat-
ronage.
WOMAN TO WOMAN (AT) : Betty Compson — A
very good production. Good cast, except Barraud.
but he is a little better than he was in “Peacock
Alley.” Good drawing power. — Harry Hobolth, Max-
ine theatre, Imlay City, Mich. — Small town pat-
ronage.
PAINTED FACES (AT) : Special east — Another
good program picture that comes to you under fran-
chise at a price you can afford to pay. — Henry
Sparks, Grand theatre. Cooper, Tex. — General pat-
ronage.
PAINTED FACES (AT): Joe E. Brown— A good
picture. Recording good on disc. Only thing was,
the court scenes were a little off. Good returns.
Seven reels. — J. R. Smith, Savoy theatre, Albu-
querque, N. Mex. — General patronage.
PAINTED FACES: Special cast— April 10-11.
Not extra but very good entertainment, best of all.
bought right. — J. R. Kersey, Ozona theatre, Ozona,
Tex. — Small town patronage.
PAINTED FACES (TME) : Joe E. Brown—
December 16. Fairly good part-talking production,
but failed to draw at the box office. However it
takes an outstanding production to draw much busi-
ness under prevailing conditions in these parts. Re-
cording only fair. Talking poor in spots. Eight
reels. — R. A. Greenwade, Rochester theatre, Roch-
ester, Tex. — General patronage.
PEACOCK ALLEY (AT): Mae Murray— February
23-24. A fair production that ought to get by at the
regular admission prices without any kicks. — L. Mil-
ler, Palace theatre, Robstown, Tex. — Small town pat-
ronage.
PEACOCK ALLEY (AT) : Mae Murray — Nothing
to it. If Mae Murray hadn’t sued Tiffany for mak-
ing this somebody else would. — Henry Sparks, Grand
theatre, Cooper, Tex. — General patronage.
PEACOCK ALLEY (AT): Mae Murray— A terrible
picture for small towns. George Barraud can’t talk
so you can understand him. In fact, there’s nothing
to the picture. — Harry Hobclth, Maxine theatre,
Imlay City, Mioh. — Small town patronage.
PEACOCK ALLEY (AT) : Mae Murray— March
30-31. Another flop. Murray should sue Barraud
instead of Tiffany. Her voice wasn’t so good. _ Can’t
see why Tiffany would permit release of this picture.
People walked out on it. I couldn’t blame them.
Seven reels. — J. R. Smith, Savoy theatre, Albu-
querque, N. Mex. — General patronage.
THE LOST ZEPPELIN (AT) : Conway Tearle—
Ran this on a Friday and Saturday and it seemed
to please. I had no adverse comments. — Henry
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56
EXHIBITORS HERALD-WORLD
May 5, 1950
Sparks, Grand theatre. Cooper, Tex. — General pat-
ronage.
THE LOST ZEPPELIN (AT) : Special cast—
February 21-22. This is different from any produc-
tion that has been made to date. It is a thriller with
some wonderful ice scenes and a real knockout at
the box office. A wonderful picture for a Friday and
Saturday date because it has plenty of action, but it
is good for any day in the week. Nine reels. — L.
Miller, Palace theatre, Robstown, Tex. — Small town
patronage.
THE LOST ZEPPELIN (AT) : Special cast—
February 22-23. Best airplane picture of the season.
Nine reels. — C. A. Orr, Opera House, Grace, Ida.—
General patronage.
MISTER ANTONIO (AT): Special cast— A very
good little program picture, and taking into consider-
ation its cost under my franchise, would say it’s
worth the price. — Henry Sparks, Grand theatre,
Cooper, Tex. — General patronage.
MISTER ANTONIO (AT) : Special cast— Not so
good. Dialog hard to understand, talks too fast.
Fair returns. Eight reels. — J. R. Smith, Savoy thea-
tre, Albuquerque, N. Mex. — General patronage.
MISTER ANTONIO (AT): Special cast— Dumb
director or dumb producer put the dialect in this
talking picture. Couldn't tell what they talked
about. Plenty of kicks. Business okay. — Harry
Hobolth, Maxine theatre, Imlay City, Mich. — Small
town patronage.
United Artists
THE AWAKENING: Vilma Banky — This is a very
pleasing and well made picture but it didn’t do much
business. — Roy W. Adams, Pastime theatre. Mason,
Mich. — General patronage.
LADY OF THE PAVEMENTS (TME) : Lupe
Velez— The picture would be only fair at program
prices 6ilent, but as a sound picture it was terrible.
Lupe Velez attempts to sing, and not one word can
be distinguished. United Artists seems to have the
rottenest recording ever put on pictures. I have run
several recently and they are all alike. My advice
to the small town exhibitor is to leave this 6tuff
alone. My opinion is that they are unfair, unjust,
and have the poorest pictures for the small town of
any of the producers. Lay off. — S. H. Rich, Rich
theatre, Montpelier, Ida. — General patronage.
Universal
THE HIDE OUT (AT): Special cast— Well, if
Universal hasn’t produced another good picture. Let
me tell my 6mall town friends that the new pictures
from Universal are coming in with good sound. This
picture was a happy surprise and I hope that this
company will continue to improve the sound. Re-
cording was good on disc. — S. H. Rich, Rich theatre,
Montpelier, Ida. — General patronage.
THE HIDE OUT (AT) : James Murray — From
the story, “The College Racketeer.” We advertised
it as such and it made us money. Lots of action
and good for a Saturday showing. Recording okay.
— R. A. Preuss, Golden Gem theatre. Golden, Col.—
Small town patronage.
FIGHTING LEGION (TME): Ken Maynard— Part
talking. Not up to Maynard’s standard. People
disappointed. Got stung again. Recording okay. —
R. A. Preuss, Golden Gem theatre. Golden, Col. —
Small town patronage.
FIGHTING LEGION (TME): Ken Maynard— Only
a fair Western. Part talking. Six .reels. — A. N.
Miles, Eminence theatre, Eminence, Ky. — Small town
patronage.
THE COHENS AND KELLYS IN SCOTLAND
(AT) : Special cast — Some money maker here. A
picture for the whole family. Good recording on
film. — R. A. Preuss, Golden Gem theatre. Golden,
Col. — Small town patronage.
PARADE OF THE WEST (AT) : Ken Maynard—
This picture shows that Universal can make good
pictures when they try. I sure wish they’d try
oftener on this year’s group. Boost this one 6afely.
It has comedy, action, thrills, heart interest — in fact,
everything to make a good show. It’s worth a
quarter to hear Otis Harlan sing, “A Bird in a
Gilded Cage.” Six reels. — A. N. Miles, Eminence
theatre, Eminence, Ky. — Small town patronage.
Available for
Pictures
GAYETY THEATRE
St. Louis, Mo.
Seating 1600
$30,000 recently spent beautifying this theatre.
CRAWFORD THEATRE
Wichita, Kansas
Seating 1200
Both theatres equipped, with every device ex-
cept talkie equipment. Will lease outright or
take percentage of gross as rental. Respons-
ible parties only address C. P. Crawford,
Crawford Theatre, El Paso, Texas.
THE LONG, LONG TRAIL: Hoot Gibson— A good
slapstick Western. Went over fairly well on Friday
and Saturday. — Roy W. Adams, Pastime theatre.
Mason, Mich. — General patronage.
LONG, LONG TRAIL (AT) : Hoot Gibson—
March 7-8. Plenty of action and a satisfying picture.
Drew well and it pleased. Very good photography
and print. Recording is good at times but not even.
- — Ray W. Museelman, Princess theatre, Lincoln, Kan.
— General patronage.
UNDERTOW (AT) : Mary Nolan — Another Satur-
day picture that will get by. Recording good, but
Miss Nolan has not many followers here. — R. A.
Preuss, Golden Gem theatre. Golden, Col. — Small
town patronage.
MISSISSIPPI GAMBLER (AT): Joseph Schild-
kraut — Slow, uninteresting story, with no sets or
highlights to put it over. Very poor business. Six
reels. — A. N. Miles, Eminence theatre, Eminence, Ky.
- — Small town patronage.
HELL’S HEROES (AT): Special cast— April 4-5.
Outdoor action picture. Not many comments and
most of them were not so hot. Stray airplane flying
around when these men were out on the desert and
dying got a hearty laugh out of the younger ele-
ment. Why is it being done? — Ray Musselman,
Princess theatre, Lincoln, Kan. — General patronage.
TRAILING TROUBLE (AT): Hoot Gibson— Best
one yet from Hoot since he began in talkies. Dialog
recording absolutely perfect, but music rotten. —
Henry Sparks, Grand theatre. Cooper, Tex. — General
patronage.
ROARING ADVENTURE (TME): Jack Hoxie—
April 5. Just an ordinary Western with no great
appeal. Fair for small country theatres. — George
Lodge, Green Lantern theatre, Claymont, Del. — Gen-
eral patronage.
SHANGHAI LADY: Mary Nolan — Agreeably dis-
appointed in this picture. It paid expenses and
pleased the crowd and handled the sordid background
of the story without offense. — Roy W. Adams, Pas-
time theatre, Mason, Mich. — General patronage.
SENOR AMERICANO (TME): Ken Maynard—
March 21-22. Plenty of action in this Western,
and how they came out to hear the cowboys talk.
Made a little money on this picture. Photography
is good but recording is not so hot. — Ray W. Mussel-
man, Princess theatre, Lincoln, Kan. — General pat-
ronage.
Warner Bros.
you happy and please your patrons. Warners have
surely delivered the goods so far this year. — S. H.
Rich, Rich theatre, Montpelier, Ida. — General pat-
ronage.
SAY IT WITH SONGS (AT): A1 Jolson— March
24-25-26. Very similar to “The Singing Fool” and
very sad and solemn. Jolson fans can like it but
it didn’t draw much, maybe because everyone had
seen it. Very good recording and photography. —
Ray W. Musselman. Princess theatre, Lincoln, Kan.
— General patronage.
HONKY TONK (AT) : Sophie Tucker — One of the
best pictures of the year. Recording on disc ex-
cellent. Everyone will like this one. Good story,
good singing, good music, and a 100 per cent enter-
tainment.— S. H. Rich, Rich theatre, Montpelier, Ida.
— General patronage.
NOAH’S ARK (TME) : Dolores Costello — April
7-8. Not a talking picture but has a wonderful
score, and what dialog there was in the picture was
very clear and distinct. A big picture that will
please the older patrons. Had some good comments.
—Ray W. Musselman, Princess theatre, Lincoln, Kan.
— General patronage.
THE SINGING FOOL (AT) : A1 Jolson— Old, very
old, but boy, oh, boy, how they did turn out to see
it! If you have not run this picture do so, no
matter how old it is. It will bring them in and
please. — S. H. Rich, Rich theatre, Montpelier, Ida. —
General patronage.
Serials
ACE OF SCOTLAND YARD (TME) (Universal):
Special cast — Helps to fill the bill but doesn’t draw
any extra business. Have some who think it is all
right. Just part talking, and I’m one who got
hooked on complete service in sound. Paying too
much for service. (Ray W. Musselman, Princess
theatre, Lincoln, Kan. — General patronage.)
STATE RIGHTS
BEYOND THE RIO GRANDE (AT): Special cast
— April 11-12. A real nice little Western that ought
to please any audience that likes Western pictures.
It is one of the cleanest pictures that I have ever
had the pleasure to run. No rough talking or swear-
ing or anything that is in any way . suggestive.
Allied will sell theirs without you having to buy
all the pictures that they have in order to get their
Westerns, and at prices that any one can afford to
pay. Six reels. — L. Miller, Palace theatre, Robs-
town, Tex.- — Small town patronage.
THE GREEN GODDESS (AT): George Arliss—
April 8-9. A very fine picture from every point of
view except patronage. First night was terrible, and
the second still worse. Total receipts, $47.85. Total
receipts on “Green Goddess” in silent form in May,
1924, $112.10. Total cost of program of talking pic-
ture, $47. Total cost of program of silent picture,
$20. Another improvement in this industry and it
will be an expensive luxury to try to run a small
town picture show. Recording good in some places
but poor in others. Seven reels. — W. J. Powell,
Lonet theatre, Wellington, O. — Small town patronage.
MISCELLANEOUS
AIR LEGION (F B O) : Special cast— March 28-29.
Fair program picture. Seven reels.. — B. R. Johfison,
Orpheum theatre, Kerrobert, Sask., Canada. — Small
town patronage.
Short Features
(SOUND)
SHE COULDN’T SAY NO (AT) : Winnie Lightner
— April 11-12. Just an ordinary program offering,
but how it clicked at the box office! Two nights of
extraordinary business. And everyone seemed to
like it. Personally, I thought Winnie should have
stuck to comedy and not tried to emote all over the
place, but when you come right down to brass tacks,
I have a lot of nerve to criticize a picture that
boosted my bank roll like this one did. Excellent
recording. Seven reels. — W. J. Powell, Lonet theatre,
Wellington, O. — Small town patronage.
ON WITH THE SHOW (AT): Special cast— A
wonderful picture with good disc recording. The
picture is all in colors and will please 90 per cent.
By all means run it. — S. H. Rich, Rich theatre,
Montpelier, Ida. — General patronage.
ON WITH THE SHOW (AT) : Special cast—
March 10-11-12. Beautiful color and photography.
Not so much on story but it has its moments.
Ethel Waters can sure sing. Some mighty big
scenes and it all makes good entertainment. Would
have done a big business if I could have run it new.
Too many had seen it. — Ray W. Musselman, Princess
theatre, Lincoln, Kan. — General patronage.
SONG OF THE WEST (AT): Special cast— It’s a
Warner Brothers Vitaphone all-talking, song and
music picture, and in technicolor — a big production.
John Boles and Joe E. Brown the worth while stars,
with the blue coat and the brass button men to fill
in the cast, and the big skirt costume for the ladies.
This kind of costumes is not what they want at my
theatre. Leaving this manner of dressing out, I
would call this a wonderful picture. Recording on
disc good as the best. — Walter Odom & Sons, Dixie
theatre, Durant, Miss. — General patronage.
GOLD DIGGERS OF BROADWAY (AT): Special
cast — The best picture of this or any other year.
More real entertainment and box office in this pic-
ture than any picture ever made. I am booking it
back second run and I advise others to do the
same. People will see this picture over and over
again, and when they do that it’s there with the
goods. Thanks, Warner Brothers, make some more
like it. — S. H. Rich, Rich theatre, Montpelier, Ida. —
General patronage.
HARD BOILED ROSE (TME) : Special casU-
April 2-3. A very good program picture. A splen-
did cast. Gave better satisfaction than some of their
specials. — Bert Silver, Silver Family theatre, Green-
ville, Mich.. — General patronage.
SAY IT WITH SONGS (AT) : A1 Jolson— A better
picture than “The Singing Fool,” and that is saying
a great deal. This picture has everything to make
COLUMBIA
BOY WANTED. — Just a waste of time. Not worth
much. (Ray W. Musselman, Princess theatre,
Lincoln, Kan.— General patronage.)
EL TERRIBLE TOREADOR, 1 — Cartoons seem to
take well here. Disc recording fair. (George J.
Rhein, Manchester theatre, Manchester, Wis.— Small
town patronage.)
MEMORIES. 1. — Nice little dancing and. singing
act. Received good comments. Disc recording very
good. (George J. Rhein, Manchester theatre, Man-
chester, Wis. — Small town patronage.)
MY WIFE. 1. — A dandy comedy act that went
over big. Excellent disc recording. (George J.
Rhein, Manchester theatre, Manchester, Wis.— Small
town patronage.)
SINGING BRAKEMAN. — A very good act and well
recorded. Bought some more on the strength of this
one and believe that I am hooked, ’cause the next
one I got was pretty poor. (Ray W. Musselman.
Princess theatre, Lincoln, Kan. — General patronage.)
SOUTH SEA INTERLUDE, 1 — A colored south
sea island act. Good Hawaiian music and singing,
but dialog did not record so well. (George J Rhein,
Manchester theatre, Manchester, Wis. — Small town
patronage.)
EDUCATIONAL
BIG PALOOKA, 2 — Very much slapstick. Too
much to be funny. Would be better silent than
talking. The trouble with most talking comedies is
they are overdone and not funny. (Bert Silver.
Silver Family theatre, Greenville, Mich.— General
patronage.)
THE GOLFERS, 2.— Not much to it. Recording
below par. (B. R. Johnson, Orpheum theatre. Kerro-
bert, Sask., Canada.— Small town patronage.)
HE TRUMPED HER ACE, 2.— Here is one of the
best comedies made. The recording is perfect. Edu-
cational shorts are the most dependable. (L. P.
Charles, Grand theatre, Chetek, Wis. — General pat-
ronage.)
LOOK OUT BELOW, 2. — Plenty funny and full
of thrills atop a framework. Couldn’t hear the dialog
on account of the laughs. (Ray W. Musselman.
Princess theatre, Lincoln, Kan.— General patronage.)
LOVER’S DELIGHT, 2. — Fair. (Ray W. Mussel-
man, Princess theatre, Lincoln, Kan. — General pat-
ronage.)
May 3, 1930
EXHIBITORS HERALD-WORLD
57
MAD HOUSE, 2. — Pretty good comedy. Got a few
laughs. (Ray W. Mueselman, Princess theatre,
Lincoln, Kan. — General patronage.)
TOOT SWEET, 2. — Had a few laughs. Not too
many. (Ray W. Musselman, Princess theatre,
Lincoln, Kan. — General patronage.)
UPPERCUT O’BRIEN, 2. — A good comedy. Funny
prize fight. Not on the square. Will get a lot of
laughs. (Ray W. Musselman, Princess theatre,
Lincoln, Kan. — General patronage.)
M GM
BERTH MARKS, 2. . Laurel-Hardy — A comedy
that kept our patrons in a roar. Disc recording
good. (George J. Rhein, Manchester theatre, Man-
chester, Wis. — Small town patronage.)
THE BIG SQUAWK, 2. Charley Chase — A little
slow in the first reel but picked up enough in the
second . reel to make it a fair comedy. Disc record-
ing fairly good. (George J. Rhein, Manchester thea-
tre, Manchester, Wis. — Small town patronage.)
BRATS, 2. Laurel-Hardy — A swell comedy, this
team sure gets the laughs. Recording good. (B. J.
' Vanderby, Strand theatre, Springfield, S. Dak.— Gen-
eral patronage.)
CRAZY FEET, 2. — Good. (L. C. Bolduc, Bijou
theatre, Conway, N. H. — General patronage.)
DOLL SHOP, 1.— Very good. This type of shorts
any theatre distinction and makes them feel
that they are showing something more than just so
much film. (G. B. Orne, Richmond theatre, Rich-
mond, Vt. — Small town patronage.)
THE HOOSE GOW, 2.— Good. (L. C. Bolduc,
Bijou theatre, Conway, N. H. — General patronage.)
HOTTER THAN HOT, 2. Harry Langdon — -Very
good. (L. C. Bolduc, Bijou theatre, Conway, N. H. —
General patronage.)
HOTTER THAN HOT, 2. Harry Langdon— Silly
Langdon in a silly comedy. (R. A. Preuss, Golden
Gem theatre, Golden, Col. — Small town patronage.)
HURDY GURDY, 2. — Funny in spots. Has Max
Davidson in it. Also has a bunch of dialect. Record-
lng is not so good. (Ray W. Musselman, Princess
theatre. Lincoln, Kan.— General patronage.)
r- 2-— Good. (R- A. Preuss, Golden
Gem theatre, Golden, Col. — Small town patronage.)
MEN O’ WAR, 2. Laurel-Hardy— Fine. Laurel
and Hardy sure big comedy favorites here. They
draw most as well as features. Disc recording very
good. (George J. Rhein, Manchester theatre, Man-
chester, Wis. — Small town pat onage.)
NIGHT OWLS, 2.
Hardy always click
Bolduc, Bijou theatre,
ronage.)
Laurel-Hardy — Laurel and
with my audience. (L. C.
Conway, N. H. — General pat-
RAILROADING 2. Our Gang— A nice comedy
that our patrons liked very well. Disc recording
fan ly good. (George J. Rhein, Manchester theatre.
Manchester, Wis. — Small town patronage.)
THE REAL McCOY, 2. Charlie Chase — One of
Chase s best com ed les . He sings and is quite a
musician (L. C. Bolduc, Bijou theatre, Conway,
N. H. — General patronage.)
SHIVERING SHAKESPEAR, 2. Our Gang-
Pleased the kiddies. (R. A. Preuss, Golden Gem
theatre. Golden, Col. — Small town patronage.)
SKIRT SHY, 2. Harry Langdon — Langdon is good
in all comedies I ve had. He kept my crowd laugh-
ing in this comedy. (L. C. Bolduc, Bijou theatre,
Conway, N. H. — General patronage.)
n °JJT’ 2 — Charlie Chase— Good. (L. C.
Bolduc, Bijou theatre, Conway, N. H.— General pat-
ronage.) *
THEY GO BOOM, 2. Laurel-Hardy — A real team
tW™* fu"n,les-c (R‘ A- Preuss. Golden Gem
theatre. Golden, Col. — Small town patronage.)
UNACCUSTOMED AS WE ARE, 2. Laurel-
N?'lL — General patronage!)10’ Bij°U ConWay’
Cr^fISPAEhIN(T WHOOPEE. 2- Charley Chase-
Great. A big laugh. (R. A. Preuss, Golden Gem
theatre. Golden, Col. — Small town patronage. )
PARAMOUNT
IN THE SHADE OF THE OLD APPLE TREE 1
—Very good single reel song cartoon with plenty of
U Tw my sound subject played to
the public, and it reproduced very well and made a
hlt' (R°y W. Adams, Pastime theatre. Mason,
■Mich. — General patronage.)
WARNER BROS.
RED CORCORAN (Act No. 2769).— A knockoi
Sf*’ ^ eTn.ty ?00<** (Ray W. Musselman, Prince:
theatre, Lincoln, Kan. — General patronage.)
THOMAS QUINTETTE (Act No. 827).— A very
good act. Trap-drummer is a knockout. (Ray W
Musselman, Princess theatre, Lincoln, Kan.— General
patronage. )
VITAPHONE ACTS Nos. 3G40-9-7-954-894 These
acts are all good. In fact, this company seems to
have the only acts safe to play. Some are better
than others, but you can look them up in the eye
jvben they go out. We have had some that I have
left before the crowd did come out. Good shorts are
what we all need, but poor shorts are worse than
none and will queer a good show. (Bert Silver,
Silver Family theatre, Greenville, Mich.— General pat-
ronage.)
WINNIE LIGHTNER (Act No. 2591). — A good act.
Winnie gete her songs over in great shape. Kinda
naughty but they like it. (Ray W. Musselman,
Princess theatre, Lincoln, Kan. — General patronage.)
( SILENT )
EDUCATIONAL
BEHIND THE FRONT, 1. — Another good cartoon
by Felix the Kat. (O. B. Wolfe, Screenland theatre,
Nevada, O. — Small town patronage.)
PIRATES BEWARE, 2. Lupino Lane — This boy is
unusually good and this is one of his best. Lots of
his comic acrobatic stunts, and a laughing success
from start to finish. It’s a welcome relief from
the tiresome flood of soealled comedies we have been
getting for a time, showing some dizzy dude getting
into the wrong bedroom or running around with the
wrong wife, etc. (Roy W. Adams, Pastime theatre.
Mason, Mich. — General patronage.)
THE QUIET WORKER, 2. Jerry Drew— Fair
comedy. Could have suited my Sunday night crowd
better. (O. B. Wolfe, Screenland theatre, Nevada,
O. — Small town patronage.)
THE SIMPLE SAP, 2. Larry Semon — I suspect
this of being an old-timer revamped. Fifty per cent
too much slapstick, which got tiresome about the
end of the first reel. (O. B. Wolfe, Screenland
theatre, Nevada, O. — Small town patronage.)
UNCLE TOM CRABBIN’, 1 The usual clever and
funny Felix cartoon. (O. B. Wolfe, Screenland thear
tre, Nevada, O. — Small town patronage.)
FOX
HONOR SYSTEM. Clark & McCullough— These
are two funny comedians and this is _ one of the
best we have played. (Bert Silver, Silver Family
theatre, Greenville, Mich. — General patronage.)
GENERAL ELECTRIC
BITUMINOUS, 1 The story of soft coal-mining,
interestingly condensed into one big reel. Contrary
to many industrial subjects, this seemed to hold
audience attention pretty well. Good print and pho-
tography. (O. B. Wolfe, Screenland theatre. Nevada,
O. — Small town patronage.)
PARAMOUNT
HE LOVED THE LADIES, 2. Taylor Holmes— A
very neat comedy, better for a city audience. A
little over the heads of country towns and got a
grin instead of a laugh. (Bert Silver, Silver Family
theatre, Greenville, Mich. — General patronage.)
RK O
THE BURGLAR, 2. — One of the most unfunny
two reels we ever suffered through. Would have
taken it off after the first show if we could. Peo-
ple walked out on this and gave us a dirty look,
and I don’t blame them. (Bert Silver, Silver Family
theatre, Greenville, Mich. — General patronage.)
UNIVERSAL
COLLEGIANS, 2. — Had quite a following and
while they are not as good as they once were, they
got a little extra business and they satisfy about as
well as most comedies. (Ray W. Musselman, Princess
theatre, Lincoln, Kan. — General patronage.)
PATHE
BARBER’S COLLEGE, 2 — Pleased. (R. A.
Preuss, Golden Gem theatre, Golden, Col. — Small
town patronage.)
BARBER’S COLLEGE, 2. — Good, lots of laughs.
(L. C. Bolduc, Bijou theatre, Conway, N. H. — Gen-
eral patronage.)
THE BURGLAR, 2. — Very poor. Not one laugh.
Recording okay. (L. C. Bolduc, Bijou theatre, Con-
way, N. H. — General patronage.)
DARK TOWN FOLLIES, 2 — Fair. Not as good
as some of their others. (C. H. Spearman, Gem
theatre, Edmond. Okla. — General patronage.)
50 MILES FROM BROADWAY, 2.— Not so bad.
Recording okay. (R. A. Preuss, Golden Gem thea-
tre, Golden, Col. — Small town patronage.)
. FOUL PLAY, 2 Buck and Bubbles — The only
time Buck and Bubbles are good is when they dance
or sing. You cannot understand their negro talk.
(L. C. Bolduc, Bijou theatre, Conway, N. H. — Gen-
eral patronage.)
HER HIRED HUSBAND, 2, — Just a little raw but
it surely brought out the laughs. (C. H. Spearman,
Gem theatre, Edmond, Okla. — General patronage.)
HER NEW CHAUFFEUR, 2 Fair. Too much
suggestive talking. (L. C. Bolduc, Bijou theatre,
Conway, N. H. — General patronage.)
THE PLUMBERS ARE COMING, 2 Very poor.
(L. C. Bolduc, Bijou theatre, Conway, N. H. — Gen-
eral patronage.)
R K O
AS YOU MIKE IT, 2.— Very poor. (L. C. Bolduc,
Bijou theatre, Conway, N. H. — General patronage.)
BLACK AND TAN, 2. — Not a comedy. Should
go over very well with a straight dialog drama, as
it contains dancing and music. (C. H. Spearman,
Gem theatre, Edmond, Okla. — General patronage.)
CAPTAIN OF HIS ROLL, 2.— Not very good.
Recording fair. (L. C. Bolduc, Bijou theatre, Con-
way, N. H. — General patronage.)
LOVE’S LABOR FOUND, 2. — A fair comedy. Re-
cording good. (B. J. Vanderby, Strand theatre,
Springfield, S. Dak. — General patronage.)
MICKEY’S CHAMPS, 2. Mickey McGuire — One of
the best Mickey comedies we have played. (C. H.
Spearman, Edmond, Okla. — General patronage.)
MICKEY’S MIXUP, 2— Good. (L. C. Bolduc.
Bijou theatre, Conway. N. H. — General patronage.)
RUBEVILLE NIGHT CLUB, 2 — Very good.
(L. C. Bolduc, Bijou theatre, Conway, N. H. — Gen-
eral patronage.)
TWO GUN GINSBERG, 2 — Very good. (L. C.
Bolduc, Bijou theatre, Conway, N. H. — General pat-
ronage.)
TIFFANY
IN A CHINESE TEMPLE GARDEN, 1.— This was
a treat and by far the best of the series so far.
(B. R. Johnson, Orpheum theatre, Kerrobert, Sask.,
Canada. — Small town patronage.)
VOICE OF HOLLYWOOD, 1 — Have used some of
these in sound. Do not think much of them. Price
high and people will soon tire of this kind of prod-
uct. Tiffany sure fell down on this class of product.
(J. R. Kersey, Ozona theatre, Ozona, Tex. — Small
town patronage.)
UNIVERSAL
BABY TALKS. 2. Sunny Jim — This is extra good.
(A. N. Miles, Eminence theatre. Eminence, Ky. —
Small town patronage.)
FOOTLIGHT FOLLIES, 2 — Two reels of film.
(R. A. Preuss, Golden Gem theatre, Golden, Col. —
Small town patronage.)
KOUNTY FAIR, 1. — Oswald cartoon that is plenty,
good. Better than any shorts from this company.
(Ray W. Musselman, Princess theatre, Lincoln, Kan.
— General patronage.)
OSWALD CARTOONS, 1 — These are the best
thing Universal hae this year. ‘‘Amateur Nite” and
‘‘Kounty Fair” unusually good. (A. N. Miles, Emi-
nence theatre. Eminence theatre. Eminence, Ky. —
Small town patronage.)
UNIVERSAL SHORTS.— Generally mediocre. They
must make them better. (L. P. Charles, Grand thea-
tre, Chetek, Wis. — General patronage.)
WATCH YOUR FRIENDS, 2 — Very good. (A. N.
Miles, Eminence theatre. Eminence, Ky.- — Small town
patronage.)
WATCH YOUR FRIENDS, 2 Just fair. Record-
ing fair. (B. J. Vanderby, Strand theatre. Spring-
field, S. Dak. — General patronage.)
DELAWARE — MARYLAND
— DISTRICT OF COLUMBIA —
VIRGINIA AND W. VIRGINIA
/ ^404
1700 SANSOM STREET
Philadelphia, Pa.
58
EXHIBITORS HERALD-WORLD
May 5, 1950
The new Film Exchange Building, to be located at the northwest corner of Thirteenth street
and W abash avenue.
CHICAGO PERSONALITIES
By JIM LITTLE
GROUND was broken for the new Filin Exchange Building last Saturday at
appropriate ceremonies attended by Douglas Fairbanks, who was in Chi-
cago to be present at the United Artists convention. The construction
work is to start immediately, and it is hoped that it will be finished by early fall.
VX7ILLIAM T. HOOPER, with others, is
* back of the project, the development and
financing of which was arranged by Harold J.
Eschbach. John F. Wallace is exclusive rent-
ing agent of the property, 75 per cent of which
already is leased. Ten year leases have been
signed by R K O, United Artists, Universal,
Columbia, Tiffany, Educational, M & M, the
Daily News and the Filmack company.
George M. Foreman has underwritten a
$600,000 bond issue which will exceed $1,000,-
000. The architects are Hooper & Janusch.
* * *
Pin a nice laurel or corsage bouquet or
something on the salesmanly bosoms of Max
Stahl and his gang at Educational. They de-
serve it. Showing in three first-runs in the
Chicago loop at the same time is something
— very much something.
There was “Match Play” at the McVickers.
The Walter Hagen-Leo Diegel comedy was
promoted with windows at A. G. Spalding &
Bros., and with a putting rug in the Mc-
Vickers lobby, a pro doing the putt-putting.
“Sugar Plum Papa,” with Andy Clyde and
Harry Gribbon, has just closed two weeks at
the United Artists. And “He Trumped Her
Ace” (Johnny Burke and Marjorie Beebe)
went into the Chicago last week.
Any wonder we said something about bay
leaves?
s{: sfs
The Bryn Mawr theatre, a former haunt
of Joe Pastor, has been taken over by Phil
Tague, who is doing a bit of touching up.
* * *
And speaking of finishing touches, if you
have occasion to drop in to see Clyde Eck-
hardt, be sure to gather in your coat tails, for
the good old pastoral colors, green and white,
bedeck every available piece of woodwork to
be seen from the outside.
5fC
Rumor has it that “Journey’s End,” that
Tiffany production which has been deluged
with so much favorable criticism, is to be
roadshowed at the Garrick theatre here, be-
ginning May 4, with a $2 top.
* * *
Max Balaban and his wife are having a bit
of a vacation at French Lick Springs, and we
must say that they couldn’t have chosen a
more appropriate time to do so, with Old Man
Winter and Fair Spring so much in love with
each other that they can’t be separated for
even a few days.
* * *
Frank Ishmael eats occasionally at the Y.
M. C. A., and, strangely inconsistent as it
And Scotchmen
Are Called Tight
One of Film Row’s members, who
spends his pennies only on Sunday
and saves the foil on the tobacco
wrappers, got real generous last
week and even threatened to take out
one of the Siamese twins if she could
get away.
may seem, we saw Frank the other day pon-
der long and quizzically at the hat tree, finally,
after much scrutiny, picking out one with
somewhat of a sombrero effect. It fitted him
well enough, but one would never have mis-
taken him for a cowboy, and we wonder how
the fellow who is wearing his hat looks.
* * *
Pete Kalaris is all set to reopen the old
Village theatre in Wilmette, May 10, and is
doing extensive remodeling, and also, install-
ing Western Electric sound equipment.
* * *
John Balaban picked up his hat and hurried
away to New York last week.
* * *
It was mentioned that Percy Barr has re-
signed from Educational.
* * *
Barney Brotman, owner of several theatres
in Moline and Rock Island, dropped into the
Row for a brief visit last week. We’ve been
hearing varying accounts about Moline, and
we understand that it is connected in no other
way, than geographically, with the great Amer-
ican Desert, nor has it any recipes hidden in
its di^ty archives that ever saw. the Bible Belt.
We might call Jaysee’s attention to this.
* * *
One of the exchange buildings is taking on
quite an Aztec appearance, almost like a breath
from old California, and, although the scaf-
folding (please don’t mistake us, it’s only for
the workmen to stand on) hides it somewhat,
a dusty grey stucco is gradually effacing what
was once merely a brick structure.
* * *
B. N. Judell, Film Exchange, Inc., is mov-
ing across the street this week to 831 South
Wabash. His Milwaukee branch is being han-
dled by Manning Silverman, taking care of
Red Seal and shorts, while in Indianapolis,
Max Mazur is holding the fort.
* * *
Educational’s office is almost akin to a fly-
ing field, the difference being that the planes
which one sees about are all suspended in
midair, a feat that almost anyone connected
with the aviation industry would give a for-
tune to know how to do. However, these are
merely hanging around as an incentive to “fly
high” during Educational’s selling drive.
It might be interesting to note that for the
fourth consecutive week, an Educational com-
edy has been playing in some one of the Loop
houses. This week it’s “Campus Knights,”
featuring Eddie Lambert, at the Oriental.
* * *
Henry Ellman left for Milwaukee last week
to spend a few days preparing that town and
Minneapolis for the roadshow attraction,
“Journey’s End.” From the comments which
the picture is receiving, he ought not to have a
very difficult time.
* * *
Despite the fact that Polaris is still playful,
the Row was practically deserted last Tuesday.
It’s easy enough to guess the reason, for fair
or foul, cold or hot, a little round ball sailing
gracefully through the air has a certain aes-
thetic appeal that can’t be resisted.
* * *
And although there are no trees on the
Avenue, their offshoots spring to life about
this time of year, and instead of being buds,
they are called brassies, midirons, putters,
drivers, etc., which are nurtured most care-
fully until they are ready to accompany their
“mastrees” to the green.
H* *1* •!*
Manager Sailor of the Star theatre, Free-
mont, is having his house equipped with sound.
* * *
Irving Mack is harking back to former days
as he informs us that he has almost com-
pleted a press book on “The Primrose Path.’
While he was telling us this, somebody was
playfully tossing old penholders in our direc-
tion. They spattered on the sidewalk, and a
few were picked up.
I ad its or
m
...This is
COlUMBlAS
y^r-onibh»
plSSAHW
ANOWW^
if. H|RVi5tt
TUI® WCIWJ*
THfljBlHlSBl
flCKEfS H)RfOl)
Barbara Stanwyck
Lowell Sherman
Ralph Graves
Marie Prevost
FRANK CAPRA the Belasco stage play by
PRODUCTION Milton Herbert Gropper
Held Over from Coast to Coast '
AROIIN
The Screen's Funniest Pair !
George Sidney
and
Charlie Murray
Joan Peers and Larry Kent
Wl IMKS.nriWnMm
Powerful Drama of Soldier Life in Haiti
WITH
AILEEN PRINGLE
and
GRANT WITHERS
Adapted from the Broadway Stage Success by-
Paul Hervey Fox and George Tilton
M-G-M’S “CAUGHT SHORT” SENSATIONAL HIT IN DETROIT!
Marie Dressler-Polly Moran Comedy Hailed as Biggest Laugh Riot Since Talkies Began.
E X H I B ITO RS
RALD
W
Again Metro-Goldwyn-Mayer Tells the World!
LON
CHANEY
You know how M^G-M electrified the amusement world w ith “GRET
GARBO TALKS in ANNA CHRISTIE’'. Box office history will repeat wh
you tell them “LON CHANEY TALKS in THE UNHOLY THREE
M
e£<--r i o/v
TWO
»
EXHIBITORS
H E RALD
WORLD
ID U
i , 1>, t" I 111 |- r~
mAL|j why Wbir jj-ICMME^ BOOK UNTTf-D AKIlffl CTD^i^
(MA(
v;V<a
Joseph M. Schenck presents
HARRY RICHMAN
"PUTTINTeRITZ
with JOAN BENNETT
James Gleason, Lilyan Tashman, Aileen Pringle
MUSIC and LYRICS by IRVING BERLIN
Directed by EDWARD SLOMAN
Joseph M. Schenck presents
LILLIAN GISH
IN
“ONE ROMANTIC
NIGHT”
Rod La Rocque, Conrad Nagel, Marie Dressier
and O. P. Heggie — Directed by PAUL STEIN
Joseph M. Schenck presents
FANNY BRICE
“BE YOURSELF!"
with HARRY GREEN
ROBERT ARMSTRONG
Directed by Thornton Freeland
Joseph M. Schenck presents
HERBERT BRENON’S
“LUMMOX”
From the Best Seller by FANNIE HURST
with WINIFRED WESTOVER
BEN LYON EDNA MURPHY
WILLIAM COLLIER, JR.
Joseph M. Schenck presents
DOLORES DEL RIO
“THE BAD ONE”
EDMUND LOWE
A GEORGE FITZMAURICE
PRODUCTION
Inspiration Pictures presents
HENRY KING’S
HELL HARBOR
with LUPE VELEZ
JEAN HERSHOLT
John Holland Al St. John
ALSO BOOK
COMING WINNERS
RONALD COLMAN in "RAFFLES"
IA SWANSON in ''What A Widow'
DIRECTED BY ALLAN DWAN. COMEDY-DRAMA
E CANTOR in "'WHOOPEE'
OLDWYN-ZIEGFELD TECHNICOLOR MUSI-COMEDY
SAMUEL GOLDWYN'S ALL-TALKING THRILLER
it
BRIDE 66” with Jeanette MacDonald
ARTHUR HAMMERSTEIN'S MUSICAL ROMANCE
D.W. Griffith’s "ABRAHAM LINCOLN
THE "BIRTH OF A NATION" OF TALKERS
UNITED ARTISTS
De Luxe
Featurettes
m
it’s 100 per cent and
a wonderful help!”
THIS
WEEK—
and every
fourth week
hereafter,
the
FILM
BUYER
will appear
as Section II
of
Exhibitors
Herald-
World
TACOMA, Washington, casts its vote
for the
Film buyer
Among the hundreds of letters from theatre
owners voicing congratulations on the idea
and expressing appreciation of the service
rendered is the following:
“We must thank you for the splendid addition
to your journal, the FILM BUYER. It’s 100
per cent and a wonderful help.”
N. J. BROSSOIT*
Shell Theatre,
Tacoma, Wash.
* Circulation records
show that Mr. Bros-
soit has been a paid
subscriber for more
than eleven years.
Again Exhibitors Herald-World comes to
the front with the type of service that
has made it FIRST in the motion
picture field!
EXHIBITORS HERALD- WORLD'S
FILM BUYER SECTION
Quigley Publishing Company: Martin J. Quigley, President; Edwin S. Clifford, Secretary; George Clifford, AssC Treasurer
All contents of thp Quisrlev publications are copyrighted 1930 by the Quigley Publishing Company, 407 S. Dearborn St., Chicago, 111. All editorial and business
pm-resnondence should be addressed to the Chicago office. Publications : Exhibitors Herald-World, in conjunction with which The Film Buyer and Better
theatres are published every fourth week as Sections 2; The Motion Picture Almanac, Pictures and Personalities, published annually; The Chicagoan and Polo,
ln“ i class publications.
Martin J Quigley, Publisher and Editor Edwin S. Clifford, General Manager Jay M. Shreck, Managing Editor George Clifford, Business Manager
A
ABRAHAM LINCOLN (D-AT) United Artists
♦ACQUITTED (D-AT) Columbia
ACROSS THE WORLD' WITH MR. AND MRS. MARTIN
JOHNSON (PT, M ) Talking Picture
AFTER THE VERDICT (Synchronized) International
ALIAS FRENCH GERTIE (Mel-AT) RK0
•ALIAS JIMMY VALENTINE (Mel-AT) MGM
•ALL QUIET ON THE WESTERN FRONT (D-AT) ..Universal
•ANNA CHRISTIE (D-AT) 11051
•APPLAUSE (D-AT) Paramount
•ARGYLE CASE, THE (Mel-AT) Warner Brothers
AVIATOR. THE (CD-AT) Warner Brothers
AWFUL TRUTH, THE (CD-AT) Pathe
B
•BACHELOR GIRL (D-TME) Columbia
BACK PAY (D AT) First National
•BAD MEN’S MONEY (W) - Bell Pictures
BAD ONE. THE (CD-T) United Artists
•BARNUM WAS RIGHT (F-AT) Universal
•BATTLE OF PARIS (D-AT) Paramount
BE YOURSELF (CD-AT)..._ United Artists
•BEAU BANDIT (CD-AT) 11 K O
•BEAUTY AND BULLETS (W) .Universal
•BEHIND THAT CURTAIN (My-AT) Fox
BEHIND THE MAKEUP (D-AT) Paramount
•BELLAMY TRIAL (D-AT) MGM
•BELOW THE DEADLINE (D) Chesterfield
BENSON MURDER CASE, THE (My-AT) Paramount
BEYOND THE RIO GRANDE (W-AT) Big i
BIG FIGHT, THE (CD-AT) Sono Art
BIG HOUSE, THE (D-AT) M G JI
•BIG NEWS (My-AT) Pathe
•BIG PARTY, THE (CD-AT, M) Fox
BIG TIME (D-AT) Fox
•BISHOP MURDER CASE (My-AT) MGM
•BLACK MAGIC (D-ME) Fox
•BLACK WATCH, THE (D-AT) Fox
BLACKMAIL (My-AT) - Sono Art
BLAZE 0 GLORY (CD-AT) Sono Art
•BLUE ANGEL. THE (D-AT, S) Ufa
•BODY PUNCH. THE (D) Universal
•BORN TO THE SADDLE (W) Universal
BREAKUP. THE (PT, M) Talking Picture
•BREEZY BILL (W) Bell Pictures
BRIDE OF THE REGIMENT (C) First National
BRIDE 66 (MC).... United Artists
•BROADWAY BABIES (D-TME) First National
•BROADWAY MELODY (MC) MGM
•BROADWAY SCANDALS (D-AT) Columbia
•BULLDOG DRUMMOND (Mel-AT) United Artists
•BURNING THE WIND (W) Universal
•BURNING UP (CD-AT) Paramount
c
•CALL OF THE DESERT Bell Pictures
•CALL OF THE WEST (AT) i Columbia
CAMEO KIRBY (D-AT) Fox
•CAMPUS KNIGHTS (CD) Chesterfield
•CANYON OF MISSING MEN, THE (W) Bell Pictures
•CAPTAIN COW80Y (W) Beli Pictures
•CAPTAIN LASH (D-ME) Fox
•CAPTAIN OF THE GUARD (MC) Universal
•CAPTAIN SWAGGER (D-Synchronized) Pathe
•CAREERS (D-TME) First National
•CARELESS AGE, THE (CD-TME) First National
•CASE OF SERGEANT GRISCHA (D-AT) It K O
CAUGHT SHORT (C-AT) MGM
CHARMING SINNERS (D-AT)...- Paramount
•CHASING RAINBOWS (CD-AT) MGM
•CHASING THROUGH EUROPE (D-TME) Fox
♦CHEYENNE (W) First National
•CHILDREN OF PLEASURE (CD-AT) MGM
♦CHILDREN OF THE RITZ (CD-ME) First National
•CHINA BOUND (CD) MGM
•CHRISTINA (D-PT) Fox
CIRCLE. THE (CD-AT) M G II
•CITY GIRL (D-AT) Fox
CLANCY IN WALL STREET (C-AT) Aristocrat
•CLEANUP. THE (D) Excellent
•CLIMAX, THE (D-AT) Universal
COCOANUTS, THE (MC) - Paramount
♦COCKEYED WORLD. THE (CD-AT) Fox
COCK O’ THE WALK (CD-AT) Sono Art
•CODE OF THE WEST (W) Bell Pictures
•COHENS AND KELLYS IN ATLANTIC CITY...- Universal
•COHENS AND KELLYS IN SCOTLAND ( F-AT) ...Universal
•COLLEGE COQUETTE (CD-AT) Columbia
•COLLEGE LOVE (D-AT) Universal
Alphabetical
Listing of
Pictures
♦COME ACROSS (D-TME) Universal
CONDEMNED (D-AT) United Artists
♦COURTIN’ WILD CATS (WCD-AT) Universal
♦COVERED WAGON TRAILS (W) Bell Pictures
"COWBOY AND OUTLAW (W) Bell Pictures
CUCKOOS. THE (MC) RKO
♦CRAZY THAT WAY (C-AT) Fox
CRIMSON CIRCLE. THE (PT. M) International
♦CZAR OF BROADWAY (D-AT) Universal
D
♦DAMES AHOY (F-AT) Universal
♦DANCE OF LIFE, THE (CD-AT-S) - Paramount
♦DANGEROUS CURVES (CD-AT) Paramount
♦DANGEROUS PARADISE (D-AT) Paramoimt
DANGEROUS TRAIL, THE (W-AT) Big 4
DANGEROUS WOMAN, A (Mel-AT) Paramount
♦DARKENED ROOMS (My-AT) Paramount
DARK RED ROSES (AT) International
♦DARK STREETS (D-AT) First National
DAV/N PATROL. THE (D-AT) First National
DESERT SONG. THE (MC) Warner Brothers
DEVIL MAY CARE (D-AT) MGM
DEVIL’S HOLIDAY. THE (D AT) Paramount
♦DEVIL’S PIT, THE (Synchronized) Universal
♦DISRAELI (D-AT) Warner Brothers
♦DIVINE LADY (D-TME) First National
DIVORCEE, THE tCD-AT) MGM
♦DIVORCE MADE EASY (CD-AT) Paramount
DOCTOR’S SECRET. THE (D-AT) Paramount
♦DOUBLE CROSS ROADS (DAT) Fox
♦ DRAG (D-AT) First National
♦DRAKE CASE, THE (D-AT) Universal
♦DREAM MELODY (D) Excellent
DUDE WRANGLER. THE (CW-AT) Sono Art
♦DUMBBELLS IN ERMINE (CD-AT) Warner Brothers
DUMMY, THE (Mel-AT) Paramount
♦DYNAMITE (D-AT) MGM
E
EASY GOING (C-AT) MGM
♦EMBARRASSING MOMENTS (C-AT) Universal
♦EVANGELINE (D-Synchronized) United Artists
♦EVIDENCE (T) Warner Brothers
♦EXALTED FLAPPER, THE (CD-ME) Fox
♦EYES OF THE UNDERWORLD (W) Universal
EYES OF THE WORLD United Artists
F
'FAME (T-D) Warner Brothers
'FALL OF EVE (CD-AT) Columbia
•FAR CALL. THE (D-ME) Fox
•FASHIONS IN LOVE (D AT) Paramount
•FAST COMPANY (CD-AT) Paramount
'FAST LIFE (D-AT) First National
FATHER’S DAY (CD-AT) MGM
FIGHTING FOR THE FATHERLAND Sono Art
•FIGHTING KID. THE (W) Bell Pictures
•FIGHTING LEGION, THE (WCD-AT) Universal
•FIGHTING TERROR. THE (W) .,. Bell Pictures
FIREBRAND JORDAN (W-AT) Big 4
FLAME OF THE FLESH (D-AT) United Artists
•FLIGHT (D-AT) Columbia
•FLIRTING WIDOW, THE (D-AT) First National
•FLYING FOOL, THE (D-AT) Pathe
•FLYING MARINE (D-TME) Columbia
•FOOTLIGHTS AND FOOLS (D-AT) First National
FOREVER YOURS „ United Artists
•FORTY-FIVE CALIBRE WAR (W) Pathe
•FORWARD PASS (CD-AT) First National
•FOUR DEVILS (D-TME) Fox
•FOUR FEATHERS, THE (D-ME) Paramount
FOX MOVIETONE FOLLIES OF 1929 (MC-AT) Fox
•FRAMED (Mel-AT) - RKO
•FREE AND EASY (C-AT) MGM
•FROM HEADQUARTERS (D-TME) Warner Brothers
•FROZEN JUSTICE (D-AT) Fox
•FROZEN RIVER (D-TME) Warner Brothers
FURIES (D-AT) First National
G
♦GAMBLERS, THE (D-AT).... Warner Brothers
GAY NINETIES, THE (CD-AT) MGM
•GENERAL CRACK (D-AT) Warner Brothers
GENTLEMEN OF THE PRESS (D-AT) Paramount
♦GERALDINE (CD-Synchronized) ...Pathe
♦GHOST TALKS, THE (My-TME) Fox
•GIRL FROM HAVANA (D-AT) Fox
GIRL FROM WOOLWORTHS (D-AT) First National
•GIRL IN THE GLASS CAGE (D-TME) First National
•GIRL IN THE SHOW, THE (CD-AT) MGM
♦GIRL OF THE PORT (Mel-AT) RKO
•GIRL OVERBOARD (D-TME). Universal
♦GIRL SAID ‘NO,’ THE (CD-AT) MGM
•GLORIFYING THE AMERICAN GIRL (MC) Paramount
♦GODLESS GIRL. THE (D-AT) -...Pathe
•GOLD DIGGERS OF BROADWAY (MC) Warner Brothers
GOLDEN CALF, THE (MC) Fox
GOOD NEWS (MC) MGM
GRAND PARADE, THE (D-AT) Pathe
•GREAT DIVIDE (Mel-AT) First National
GREAT GABBO (D AT) Sono Art
GREAT POWER, THE (D-PT) Bell Pictures
•GREEN MURDER CASE, THE (My-AT) Paramount
•GREEN GODDESS, THE (Mel-AT) Warner Brothers
•GRIT WINS <W) Universal
•GUILTY? (D-AT) Columbia
II
•HALF WAY TO HEAVEN (D-AT) Paramount
'HALLELUJAH (DAT) MGM
HAPPY DAYS (MC) Fox
•HARD TO GET (CD-AT) First National
HARMONY AT HOME (C-AT) Fox
'HARVEST OF HATE (W) Universal
HAWK ISLAND (My-AT) RKO
HE KNEW WOMEN (Mel-AT) RKO
'HEARTS IN DIXIE (D-AT) Fox
•HEARTS IN EXILE (D-AT) Warner Brothers
'HEART’S MELODY (D-AT, S) Ufa
HELL HARBOR (D-AT) United Artists
HELLO SISTER (CD-AT) Sono Art
HELL’S ANGELS (D-AT) United Artists
•HELL’S HEROES (D-AT)..._ Universal
•HER OWN DESIRE (D-AT) MGM
HER PRIVATE AFFAIR (D-AT) Pathe
'HER PRIVATE LIFE (D-AT) First National
'HIDE OUT (C-AT) Universal
HIGH ROAD. THE (CD-AT) MGM
HIGH SOCIETY BLUES (AT, S) Fox
'HIGH TREASON (D-AT) Tiffany
'HIGH VOLTAGE (D-AT) Pathe
'HIS FIRST COMMAND (D-AT) Pathe
'HIS GLORIOUS NIGHT (D AT) MGM
*HIS LUCKY DAY (CD-TME) Universal
HIT THE DECK (MC) RKO
'HOLD EVERYTHING (MC) Warner Brother.;
•HOLD YOUR MAN (C-AT) Universal
HOLE IN THE WALL. THE (My-AT) -Paramount
HOLLYWOOD REVUE (MC) MGM
•HOMECOMING (D-ME) Paramount
HONEY (CD-AT) Paramount
•HON ICY TONIC (CD-AT) Warner Brothers
♦HOOFBEATS OF VENGEANCE (W) Universal
♦HOT FOR PARIS (CD-AT) Fox
•HOT STUFF (CD-TME) First National
♦HOTTENTOT, THE (CD-AT) Warner Brothers
•HOUSE OF HORRORS (MyC-ME) .First National
HOUSE OF SECRETS (D AT) Chesterfield
♦HUNGARIAN RHAPSODY (D-PS) Paramount
HUNTING TIGERS IN INDIA (PT. M) Talking Picture
•HURRICANE (D-AT) Columbia
I
'IDLE RICH (D-AT) MGM
'ILLUSION (CD-AT) Paramount
♦IMMORTAL VAGABOND (D-AT, S) Ufa
IN GAY MADRID (CD-AT) MGM
•INNOCENTS OF PARIS (D-AT-S) Paramount
■IN OLD ARIZONA iW-AT) Fox
♦IN OLD CALIFORNIA (D-AT) Audible
•IN THE HEADLINES (D-AT) Warner Brothers
•IN THE NEXT ROOM (My-AT) First National
•INVADERS, THE (W) „ Bell Pictures
•IS EVERYBODY HAPPY (D-ATM) Warner Brothers
♦IT CAN BE DONE (CD-TME) Universal
•IT’S A GREAT LIFE (CD-AT) MGM
4
FILM BUYER SECTION
May 3, 1930
J
JEALOUSY (D-AT) Paramount
•JOURNEY'S END (D-AT) _ Tiffany
•JOY STREET (CD-ME) Fox
K
KETTLE CREEK (W-AT) Universal
♦KIBITZER (CD-AT) .. Paramount
♦KING OF JAZZ (MC) Universal
♦KING OF KINGS ( D-Synchronized) Patlie
♦KING OF THE CAMPUS (CD-AT) Universal
KING OF THE RODEO (W) Universal
♦KISS, THE (D-ME) MOM
K I TT Y (D-ME) Sono Art
L
LADIES LOVE BRUTES (D-AT) Paramount
•LADIES OF LEISURE (D-AT) ...Columbia
LADY LIES. THE (CD-AT) .....Paramount
LADY TO LOVE. A (D-AT) MGM
•LARIAT KID. THE (W) Universal
•LAST COMPANY. THE (D-AT. S) Ufa
•LAST OF MRS. CHEYNEY. THE (D-AT) MGM
•LAST PERFORMANCE (D-AT) Universal
•LAST ROUNDUP. THE (W) Bell Pictures
LAUGHING LADY. THE (D-AT) Paramount
•LAW OF THE PLAINS (W) Bell Pictures
•LETTER. THE (D-AT) Paramount
LET US BE GAY (CD-AT) MGM
LET'S GO PLACES (CD-AT) Fox
•LIGHT FINGERS (D-AT) : Columbia
•LILIES OF THE FIELD (D-AT) First National
•LITTLE JOHNNY JONES (CD-AT) First National
LOCKED DOOR, THE (D-AT) United Artists
•LONE HORSEMAN, THE (W) Bell Pictures
•LONE STAR RANGER (W-AT).... Fox
•LONESOME (CD-TME) Universal
•LONG, LONG TRAIL, THE (W-AT) Universal
•LOOPING THE LOOP (M-ME) Paramount
•LOOSE ANKLES (CD-AT) First National
•LORD BYRON OF BROADWAY (CD-AT) MGM
LOST GODS (PT. M) Talking Picture
•LOST ZEPPELIN, THE (D-AT) Tiffany
•LOVE AND THE DEVIL (D-TME) First National
LOVE AT FIRST SIGHT (MC) Universal
•LOVE COMES ALONG (Mel-AT) RKO
LOVE COTTAGE, THE (MC) United Artists
•LOVE DOCTOR, THE (CD-AT) .Paramount
LOVE, LIVE AND LAUGH (D-AT, S) , Fox
•LOVE PARADE, THE (D-AT) Paramount
•LOVE RACKET, THE (D-AT) First National
•LOVE WALTZ (MR-AT) Ufa
♦LOVIN' THE LADIES (C-AT) ItKO
•LUCKY BOY (CD-PT) Tiffany
LUCKY IN LOVE (AT. S) Palhe
♦LUCKY LARKIN (W-AT) Universal
•LUCKY STAR (D-TME) Fox
LUMMOX (D-AT) United Artists
M
MADAME SATAN (CD-AT) MGM
•MADONNA OF AVENUE A (D-AT) Warner Brothers
•MAMBA (D-AT) Tilfany
♦MAMMY (CD-AT).... Warner Brothers
♦MAN AND THE MOMENT (D-TME) First National
•MAN FROM BLANKLEY’S, THE (F-AT) ...Warner Brothers
♦MAN FROM NEVADA, THE (W) Bell Pictures
•MAN FROM NOWHERE, THE (W) Bell Pictures
•MAN’S MAN, A (CD-ME) MGM
♦MAN I LOVE, THE (D-AT) Paramount
MARCH OF TIME (MC) MGM
•MARIANNE (CD-AT) MGM
♦MARRIAGE PLAYGROUND, THE (CD-AT) Paramount
MARRIED IN HOLLYWOOD (D-AT. S) Fox
♦MASKED EMOTIONS (D-TME) Fox
•MASQUERADE (CD-AT) Fox
MEN ARE LIKE THAT (CD-AT) Paramount
•MEDICINE MAN. THE (CD-AT) Tiffanv
'MELODY LANE (D-AT) Universal
•MELCDY MAN (D-AT) Columbia
MEN WITHOUT WOMEN (CD-AT) Fox
•MEXICALI ROSE (D-AT) Columbia
MIDNIGHT DADDIES IC-AT) Sono Art
•MIDSTREAM (D-PT) Tiffany
•MIGHTY. THE (D-AT) Paramount
•MISSISSIPPI GAMBLERS < D-AT) Universal
•MISTER ANTONIO (D-AT) Tiffanv
•MODERN LOVE (CD-TME) Universal
•MOLLY AND ME (CD-PT) Tiffanv
•MONTANA MOON (WMC) MGM
♦MOONLIGHT MADNESS (D-AT) Universal
♦MOST IMMORAL LADY. A (D-AT) First National
MOTHER'S BOY (AT. S) Pathe
•MOUNTAIN JUSTICE (W-AT) Universal
•MOUNTED STRANGER (W-AT) Universal
•MURDER ON THE ROOF (D-AT) Columbia
MURDER WILL OUT (My-AT) First National
•MY LADY’S PAST (D-PT) Tiffany
•MY MAN (CD-AT) Warner Brothers
MYSTERIOUS DR. FU MANCHU (My-AT) Paramount
•MYSTERIOUS ISLAND (D-PT) MGM
N
•NAVY BLUES (C-AT) MGM
"MEATH WESTERN SKIES (W) Bell Pictures
•NEW ORLEANS (D-PT) Tiffany
NEW YORK NIGHTS (D AT) United Artists
NIGHT HAWK. THE (KW) Big 4
•NIGHT RIDE (D-AT) Universal
NIX ON DAMES (D-AT. S) Fox
•NO. NO. NANETTE (CD-AT) First National
•NOAH'S ARK (D-TME) Warner Brother?
•NOISY NEIGHBORS (CD-Synchronized) Pathe
N (Cont.)
♦NOT SO DUMB (CD-AT) MGM
NOTORIOUS AFFAIR, A (CD-AT) First National
0
•OFFICER O’BRIEN (D-AT) Pathe
•OH. YEAH! (CD-AT) Pathe
•OKLAHOMA KID. THE (W) Bell Pictures
•O’MALLEY RIDES ALONE (W) Bell Pictures
♦ON THE LEVEL (CD-AT) Fox
ON WITH THE SHOW (MC) Warner Brothers
•ONE HYSTERICAL NIGHT (CAT) Universal
ONE ROMANTIC NIGHT (CD-AT) United Artists
•ONE SPLENDID HOUR (D) Excellent
•ONE WOMAN IDEA, THE (D-ME) ...Fox
ONLY THE BRAVE (D-AT) Paramount
•OTHER TOMORROW (D-AT) First National
•OUR MODERN MAIDENS (D-PT) M G M
P
•PAGAN. THE (D-ME) 51 G M
•PAINTED ANGEL (D-AT) First National
•PARADE OF THE WEST (WC-AT) Universal
PARAMOUNT ON PARADE (MC) Paramount
•PARIS (D-AT) First National
•PARIS BOUND (D-AT) Pathe
♦PAINTED FACES (CD-AT) Tiffany
•PARTING OF THE TRAILS (W).„ Bell Pictures
•PARTY GIRL (D-AT) Tiffany
PEACOCK ALLEY (D-AT) Tiffany
•PERSONALITY (CD-AT) Columbia
♦PHANTOM OF THE OPERA (My-PT) Universal
•PHANTOM RIDER, THE (W) Bell Pictures
PICCADILLY (D-Synchronzcd) Sono Art
♦PIONEERS OF THE WEST (W) Bell Pictures
•PLAYING AROUND (D-AT) First National
•PLEASURE CRAZED (D-AT) Fox
•PLUNGING HOOFS (W) Universal
POINTED HEELS (D-AT) Paramount
•PRINCE OF DIAMONDS (AT) Columbia
•PRINCE OF HEARTS, THE (D) Bell Pictures
•PRISONERS (D-TME) First National
♦PROTECTION (Mel-ME) Fox
PUTTIN’ ON THE RITZ (MC) United Artists
R
•RACKETEER, THE (D-AT) Pathe
RAFFLES (Mel-AT) United Artists
•RAINBOW MAN, THE (D-AT) Paramount
•RED HOT RHYTHM (MC) Pathe
•REDEMPTION (D-AT) MGM
RENC (D-AT) Sono Art
•RETURN OF SHERLOCK HOLMES. THE ( D-AT) Paramount
♦RICH PEOPLE (CD-AT) Pathe
•RIDERS OF THE RIO GRANDE (W) Bell Pictures
•RIDERS OF THE STORM (W) Bell Pictures
•RIDIN’ KID (W-TME) ...Universal
RIDIN’ LAW (W-AT) Big 4
•RIVER OF ROMANCE, THE (CD-AT) Paramount
•RIVER, THE (D-TME) ...Fox
ROADHOUSE NIGHTS (CD-AT) Paramount
♦ROARING ADVENTURE (W) Universal
•ROARING RANCH (W-AT) Universal
ROGUE SONG (MR-AT) MGM
ROMANCE (D-AT) MGM
ROMANCE OF RIO GRANDE (D-AT, S) Fox
•ROUGH ROMANCE (D-AT, S) Fox
ROUGH WATERS (D-TME) Warner Brothers
♦ROYAL ROMANCE, A (F-AT) Columbia
s
•SACRED FLAME. THE (D-TME) Warner Brothers
•SAILOR’S HOLIDAY (CD-AT) Pathe
•SALLY (D-AT) First National
•SALUTE (D-AT) Fox
•SAP, THE (CD-AT) Warner Brothers
•SARAH AND SON (D-AT) Paramount
•SATURDAY NIGHT KID. THE (D-AT) Paramount
•SAY IT WITH SONGS (D-AT) Warner Brothers
•SCANDAL (D-TME) I Universal
•SCARLET SEAS (D-TME) First National
•SECOND CHOICE (D-AT) Warner Brothers
♦SECOND FLOOR MYSTERY, THE (My-AT) Warner Brothers
SECOND WIFE (Mel-AT) RKO
SECRETS OF THE PUEBLOES, THE (W-AT) Big 4
•SENOR AMERICANO (W-AT) Universal
♦SEVEN DAYS LEAVE (D-AT) Paramount
•SEVEN FACES (D-AT) Universal
•SEVEN KEYS TO BALDPATE (C-AT) RKO
•SHADY LADY, THE (D-Synchronized) Pathe
•SHANGHAI LADY, THE (CD-AT) Universal
•SHANNONS OF BROADWY (C-AT) Universal
♦SHE COULDN'T SAY NO (MC) Warner Brothers
•SHIP FROM SHANGHAI, THE (D-AT) 51 G 51
•SHOW BOAT (D-AT) Universal
•SHOW FOLKS (CD-Synchronized) Pathe
•SHOW GIRL IN HOLLYWOOD (D-AT) First National
•SIMEA (Synchronized) Talking Picture
•SIN FLOOD (D-AT) First National
SINGER OF SEVILLE (D-AT) M G 51
•SINGLE STANDARD. THE (D-ME) M G 51
•SKIN DEEP (D-TME) Warner Brothers
•SKINNER STEPS OUT (AT) Universal
SKY HAWK (DAT) Fox
-SLIGHTLY SCARLET (D AT) Paramount
•SMILING IRISH EYES (D-AT) ... First National
•SO LONG LETTY (D AT) Warner Brothers
SONG O’ MY HEART (R AT, S) Fox
SONG OF THE WEST (W-0) Warner Brothers
SONS O' GUNS (MC) United Artists
•SO THIS IS COLLEGE (C-AT) MGM
•SON OF THE GODS (D-AT) First National
•SOPHOMORE, THE (C-AT) Pathe
SONG OF KENTUCKY, A (D AT) . Fox
•SONG OF LOVE (D-AT) Columbia
SONG OF SONGS (MC) Warner Brothers
•SONG OF THE FLAME (D) First National
♦SONGS OF THE SADDLE (W-AT) Universal
SOUTH SEA ROSE (D-AT) Fox
•SPEAKEASY (CD-AT) Fox
•SPEEDWAY (CD-ME) 51 G M
•SPIES (Mel) 51 G 51
•SPITE MARRIAGE (C-ME) 51 G 51
SPRING IS HERE (MC) First National
•SQUALL, THE <D-AT) First National1
♦STAIRS OF SAND (D) Paramount
•STORM, THE (D-AT) Universal
♦STREET OF CHANCE (D-AT) Paramount
STRICTLY MODERN (CD-AT) First National
STUDIO MURDER CASE, THE (My-AT) Paramount
•SUCH MEN ARE DANGEROUS (D-AT) Fox
•SUNNY SIDE UP (D-AT) Fox
SUNNY SKIES (CD-AT) '. Tiffany
♦SWEETIE (CD-AT) Paramount
SWEET MAMMA (CD-AT) First National
SWEETHEARTS AND WIVES (D-MI-AT) First National
•SWELLHEAD (CD-AT) Tiffany
•SYNTHETIC SIN (D-ME) First National
T
TAKE THE HEIR (C-ME) Big 4
TALK OF HOLLYWOOD (CD-AT) Sono Art
TAMING OF THE SHREW (C-AT) United Artists
•TEMPLE TOWER (Mel-AT) Fox
•TEXAS COWBOY, A (W) Bell Pictures
•THEY HAD TO SEE PARIS (CD-AT) Fox
•THIRTEENTH CHAIR (Mel-AT) MGM
•THIS MAD WORLD (D-AT) MGM
•THIS THING CALLED LOVE (CD-AT) Pathe
•THOSE WHO DANCE (Mel-AT) Warner Brothers
•THREE OUTCASTS (W) Bell Pictures
THREE LIVE GHOSTS (CD-AT) United Artists
•THREE SISTERS (D-AT) Fox
•THUNDER (D-ME) 51 G 51
•THUNDERBOLT (D-AT) Paramount
•TIGER ROSE (D-AT) Warner Brothers
♦TIP OFF, THE (W) Universal
•TIME. PLACE AND GIRL, THE (D-AT) ...Warner Brothers
•TONIGHT AT TWELVE (CD-AT) ...Universal
♦TRAIL OF ’98 (D-ME)-. 51 G 51
•TRENT’S LAST CASE (My-TME) r Fox
TRESPASSER, THE (D-AT) United Artists
•TRIAL OF MARY DUGAN (D-AT) 51 G 51
•TROOPERS THREE (D-AT) Tiffany
•TRAILING TROUBLE (W-AT) ...Universal
•TWIN BEDS (C-TME) First National
♦TWO MEN AND A MAID (D-AT) Tiffany
TWO O’CLOCK IN THE MORNING (My-AT) Bell Pictures
•TWO WEEKS OFF (CD-ME) First National
u
•UNKNOWN RIDER, THE (W) Bell Pictures
UNMASKED (D-AT) Artclass
♦UNTAMED (D-AT) 51 G 51
♦UNDER A TEXAS MOON (MF) Warner Brothers
•UNDERTOW (D-AT) Universal
UP THE CONGO (Lecture) Sono Art
V
VAGABOND KING, THE (D-TME) Paramount
•VEILED WOMAN. THE (D-ME) Fox
•VENGEANCE (D-AT) Columbia
■VENUS (Synchronized) United Artists
•VIKING, THE (D-Synchronized) 51 G 51
•VIRGINIAN, THE (D-AT) Paramount
♦VOICE OF THE CITY, THE (D AT) 51 G 51
w
•WAGON MASTER. THE (W-ME) Universal
•WALL STREET (D-AT) ColimhU.
•WEARY RIVER ( Mel-T M £)..._ First National
•WEDDING RINGS (D-AT) First National
’WELCOME DANGER (C-AT) Paramount
•WESTERN HONOR (W) Bell Pictures
•WESTERN METHODS (W) Bell Pictures
WHAT A MAN! (CD-AT) Sono Art
WHAT A WIDOW (CD-AT) United Artists
•WHAT MEN want (D-AT) Universal
’WHEEL OF LIFE (D-AT) Paramount
•WHEN YOU GIVE YOUR HEART AWAY (C-AS) Ufa
•WHERE EAST IS EAST (D-TME) 51 G 51
WHITE CARGO (D-AT) 5Iiscellaneous
•WHITE DEVIL (D-PT) Ufa
•WHITE OUTLAW (CW) Universal
WHOOPEE (MC) United Artists
WHY BRING THAT UP (CD-AT) Paramount
•WHY LEAVE HOME (MC) ...Fox
•WIDE OPEN (CD-AT) Warner Brothers
WILD MEN OF KALIHARI (PT, M) Talking Pictures
•WILD ORCHIDS (D-ME) ...MGM
•WINGED HORSEMAN. THE (W) Universal
•WISE GIRLS (CD-AT) 51 G 51
•WOMAN RACKET (D-AT) MGM
•WOMAN TO WOMAN (D-AT) Tiffany
•WONDER WOMAN (D-TME) 51 G M
•WORDS AND MUSIC (CD-AT) Fox
WOULD YOU BELIEVE IT (C-ME) Big 4
•WRECKER, THE (D-Synchronized) - Tiffany
\
Y
*YOU NG DEARIE (D-AT) Universal
* YOU N G EAGLES (D-AT) Paramount
YOUNG MAN OF MANHATTAN (CD-AT) Paramount
*YOU NG NOWHERES (D-AT) First National
1 '
May 3, 1930
FILM BUYER SECTION
QUICK REFERENCE CHART
FOR BUYERS AND BOOKERS
Aristocrat Pictures
Silent Sound
CLANCY IN WALL STREET (C-AT) :7'00
(R) April 1, 1930. Sound on disc and film. With
Charles Murray, Lucien Littlefield.
THEME: A plumber goes Wall Street and becomes
a millionaire.
Artclass
Silent Sound
UNMASKED (D-AT) -- ux:y::5449
(R) Dec. 15. 1929. Sound on disc and film, witn
Robert Warwick, Sam Ash, Milton Krims, Lyons
Wickland. Susan Corroy, William Corbett, Charles
Statley, Kate Roemer, Waldo Edwards. Roy Byron.
Clyde Dellson, Helen Mitchell. Mane Burke.
Audible Pictures
Silent Sound
•IN OLD CALIFORNIA (D-AT) 5400
With Henry B. Walthall. Helen Ferguson. George
Duryea. ltay Hallor, Orrol Humphrey. Larry Steer3.
Richard Carlyle, Harry Allen, Lew Stern, Paul
Ellis, Charlotte Monte, Gertrude Cborre.
THEME- A story of stolen love and a youths
heroic rescue of a girl from a runaway coach, with
the Mexican border as the background.
Bell Pictures
630 Ninth Avenue
New York City
Silent Sound
•BAD MEN’S MONEY (W) 5 reels
(R) October, 1929, With Yakima Canutts.
•BREEZY BILL (W) 5 reels
(R) March. 1930. With Bob Steele.
•CALL OF THE DESERT 5 reels
(K) April, 1930. With Tom Tyler.
•CANYON OF MISSING MEN. THE (W) 5 reels
(R) March, 1030. With Tom Tyler.
•CAPTAIN COWBOY (W). 5 reels
(R) November. 1929. With Yakima Canutts.
•CODE OF THE WEST (W) 5 reels
"(R) February, 1930. With Bob Custer.
•COVERED WAGON TRAILS (W) 5 reels
(R) April. 1930. With Bob Custer.
•COWBOY AND OUTLAW (W) 5 reels
(R) January. 1930. With Bob Steele.
•FIGHTING KID. THE (W) 5 reels
(B) October. 1929. With Fred Church.
•FIGHTING TERROR. THE (W) 5 reels
(R) November, 1929. With Bob Custer.
GREAT POWER. THE, (D-PT) 8 reels
With Minna Gombel.
THEME: A story of Wail street.
•INVADERS, THE (W) 5 reels
I R) December. 1929. With Bob Steele.
•LAST ROUNDUP, THE (W) 5 reels
(R) November. 1929. With Bob Custer.
•LAW OF THE PLAINS (W) 5 reels
(R) November, 1929. With Tom Tyler.
•LONE HORSEMAN. THE (W)..._ 5 reels
(R) December, 1929. With Tom Tyler.
•MAN FROM NEVADA. THE (W) 5 reels
(R) November. 1929. With Tom Tyler.
•MAN FROM NOWHERE, THE (W) 5 reels
(R) April, 1930. With Bob Steele.
•’NEATH WESTERN SKIES (W) 5 reels
(R)January. 1930. With Tom Tyler.
•OKLAHOMA KID, THE (W) 5 reels
(R) January. 1930. With Bob Custer.
•O’MALLEY RIDES ALONE (W) 5 reels
(Rt March. 1930. With Bob Custer.
•PARTING OF THE TRAILS (W) 5 reels
(R) December. 1929. With Bob Custer.
•PHANTOM RIDER. THE (W) 5 reels
(R) December. 1929. With Tom Tyler.
•PIONEERS OF THE WEST (W) 5 reels
(R) February. 1930. With Tom Tyler.
•PRINCE OF HEARTS. THE (D) 5 reels
THEME: A society drama.
•RIDERS OF THE RIO GRANDE (W)..5 reels
(R) December. 1929. With Bob Custer.
•RIDERS OF THE STORM (W) 5 reels
(R) November. 1929. With Yakima Canutts.
•TEXAS COWBOY, A (W) ... ...5 reels
(R) February, 1930. With Boh Steele.
•THREE OUTCASTS (W) 5 reels
(E) September. 1929. With Yakima Canutts.
TWO O’CLOCK IN THE MORNING (My-AT) 7 reels
With Edith Boberts, Noah Beery. Margaret Livingston.
•UNKNOWN RIDER, THE (W) 5 reels
(R) September. 1929. With Fred Church.
•WESTERN HONOR (W) 5 reels
(R) May. 1930. With Bob Steele.
•WESTERN METHODS (W) 5 reels
(R) December, 1929. With Fred Church.
BEYOND THE RIO GRANDE (W-AT)
(R) April 1930. Sound on disc and film. With
•Tack Perrin. Starlight. Frankiyn Farnum, Charline
Burt, Emma Tansey. Buffalo Bill. .Tr. . Pete Morri-
son. Henry Rociuemore, Edmund Cobb, Henry Taylor.
DANGEROUS TRAIL. THE (W-AT)
(R ) September, 1930. Sound on disc and film. Cast
to be announced.
FIREBRAND JORDAN (W-AT)
(R) .Tune, 1930. Sound on disc and film. With Lane
Chandler. Aline Goodwin, Yakima Canutt, Sheldon
Lewis, Marguerite Ainslee, Tom London, Lew Meehan,
Frank Yaconalli, Alfred Iiewston, Fred Harvey, Cliff
Lyons.
NIGHT HAWK THE (W)
Sound on disc and film. Cast to be announced.
HIDIN’ LAW (W-AT)
(R) May. 1930. Sound on disc and film. With Jack
Perrin, Starlight. Yakima Canutt, Rene Bordon, Jack
Mower, Ben Corbett, Robert Walker, Fern Emmett,
Key to Symbols
The following appear immediately after the
title to indicate the nature of the production:
C — Comedy AT All talking
D — Drama PT Part talking
CD Comedy drama T Talking
Mel Melodrama M Music
My Mystery E Sound effects
R — Romance MC Musical comedy
W — Western O Operetta
S Singing
EXAMPLE: C-AT, all talking comedy. MR,
musical romance- CD AT, S, comedy drama,
all talking with singing.
(R> signifies release.
NOTE : An asterisk preceding the title in-
dicates either that there is a silent version or
that the picture was produced only in silent
version. Pictures marked with an asterisk which
have sound versions are indicated by the
sound symbols appearing after the title.
'BROADWAY SCANDALS (D-AT) , J5395
(R) November 10, 1929. With Sally O Neill, Jack
Egan, Carmel Myers. Tom O’Brien. J. Barney Sherry,
John Hyams. Charles Wilson, Doris Dawson, Gordon
Elliott.
THEME: Story of a boy singer, who is attracted
by a vamp stage star, who takes him away from his
girl friend. But the girl makes good and wins her
lover away from the vamp.,
♦CALL OF THE WEST (AT) ----- — —
(1<) April 15, 1930. Sound on disc and film. With
Dorothv Revier, Matt Moore. Katherine Clare Ward,
Tom O’Brien. Alan Roscoe. Vie Potel. Nick De
Ruiz. Joe De La Cruze, Blanche Rose. Ford West,
Gertrude Bennett, Connie Le Mont, Buff Jones.
THEME: A love epic of the open spaces.
•COLLEGE COQUETTE (CD-AT) 5566 6149
(R) August 5. 1929. With Ruth Taylor, John Hpt-
land, William Collier, Jr., Jobyna Ralston. Edward
Piel, Jr.
THEME: A story of a girl who kills herself be-
cause her boy friend falls in love with another girl.
Story takes place on a college campus.
•FALL OF EVE (CD-AT) .5799 6245
(R) June, 1929. With Patsy Ruth Miller, Ford
Sterling, Jed Prouty, Gertrude Astor, Arthur Ran-
kin. Betty Farrington, Fred Kelsey.
THEME: A story of a boss, who invites his steno
to a party. The wife arrives at the scene and trouble
is averted when the steno announces that she is
married to their son.
•FLIGHT (D-AT) 10670
(R) November 1, 1929. (TOS) November 2. With
Jack Holt. Ralph Graves, Lila Lee. Alan Roscoe.
Harold Goodwin, Jimmy de la Cruze.
THEME : Airplane story of a man who risks his
life to save his pal who is in danger.
SECRETS OF THE PUEBLOES, THE (W-AT) ‘FLYING MARINE (D-TME) - 5736 5951
(R) July 1930. Cast to be announced. (E) June 5, 1929. with Ben Lyon, Shirley Mason.
TAKE THE HEIR (C-ME) Jason Bobards.
(R) January. 1930. With Edward Everett Horton, <,tnrv nf one brother risking his life and
Dorothy Devore, Frank Elliott. Edythe Chapman, Otis giving up they girl he loves for another brother.
Harlan. Kay Deslys. Margaret Campbell. gmm, up uie bin
WOULD YOU BELIEVE IT (C-ME) -•••-- -•-••• ‘GUILTY? (D-AT) .....6371
(R) March, 1930. With Walter Forde, Pauline , jn March 3 1930 Sound on diso and film. With
Johnson. Virginia Valli’, John HoUand, John St. Polis. Lydia
Knott, Erville Alderson, Richard Carlyle, Clarence
/ ’I, ,vl,l Muse. Eddie Clayton. Robert T. Haines. Frank
lilies IClLLClU Fanning. Ed Cecil. Gertrude Howard.
Silent Sound THEME : A ''rim- of social contrasts and adapted
•BELOW THE DEADLINE (D) 5500 from "Black Sheep."
(E) May 1, 1929. With Barbara Worth, Frank .hurricane (DAT) 5842 5735
THEME: Story of a young detective who frees the Eddi0 chandler-
fn^turFnT^e ^st'rf fte THEME: Story of a father who offers his daughter
•OAMPUSJLN'GHTSg (CD)-... j^nd' ^iTStoky darffig^uiVulwr whin it is revved that she is
Palmer. Marie Quillen. Jean Laverty. his own daughter.
HOUSE OF SECRETS (D-AT) -~ - ........6100 ’LADIES OF LEISURE (D-AT) -- - - 9118
With Marcia Manning. Joseph Striker, Elmer Grandin. (p) April 5 1930. (TOS) April 19. 1930. Sound on
Herbert Warren, Francis M. Cerdi, Richard Steven- disc and film With Barbara Stanwyck. Lowell
son, Harry 1-1. Southard. Edward Ringham. Sherman. Ralph Graves, Marie Prevost, Nance O Neil,
LOVE AT FIRST SIGHT (MC) 6039 George Fawcett, Johnnie Walker, Juliette Compton.
(R) February 15. 1930. Sound on disc and film. THEME : A drama of New York’s gay social
With Suzanne Keener. Norman Foster, Dons Kan- whirl. Adapted from the David Belasco stage play
kin, Lester Cole, Abe Reynolds, Hooper Atchley, . Milton Herbert Gropper.
Burt Matthews, Dorothee Adams.
TTTFMF- The storv of a song writer, the girl he *LIGHT FINGERS (D-AT) .^557o .
1ownSer.a 'SelfiSh “d deSiSDing m°tller ^ ‘ S Theodore. Tom 'lUoke^ '
THEME: A story of a girl, who discovers a thief,
Columbia but saves him from 1110 pollce t0 mQ ™
„ , ‘MELODY MAN (D-AT) ----- b8Bb
Silent Sound (R) January 25. 1929. (TOS) February 22 1930.
ur-nuiTTcn m ATI 5781 With John St. Polis. William Collier, Jr.. Alice Day.
(E) October 20. 1929."” With Lloyd Hughes, Margaret, ?-0'!f!ny WaUser’ Albert Cont1’ enen 0
^ “ ChlrIe9 theme: A story of a strict, -t.od father wb„
*BA?My °^RL„<r Tr..5967 * wm
Jacqueline Logan Edward Hearn. Thelma Todd. the old man and all ends well.
THEME: A story of a girl, whose love and en- *MEXI'CALI ROSE (D-AT) 5*26 5735
couragement is responsible for the success of her hoy (R) December 26, 1929. Sound on disc and film,
friend. With Barbara Stanwyck, Sam Hardy, William Jan-
ney. Louis Natheaux. Arthur Rankin, Harry Vejar.
. Louis King, Julia Beharano.
THEME: A drama of Old Mexico.
Big 4 Corporation
Silent Sound
Rujming Time
The fixed speed for sound film is 90
feet per minute.
This makes the running time of 1,000
feet 11 to 11J/2 minutes.
Knowing the length of a picture and
the running time per 1,000 feet, the run-
ning time of the picture can be easily
computed.
The variance in the speed at which
silent film is run through the projector
makes it difficult to compute the run-
ning time of a silent picture with any
degree of accuracy.
Projectors are now designed for a film
speed of 90 feet per minute — the same
as the fixed speed for sound film — but
the rate at which silent film is actually
run varies from 70 to 110 feet per min-
ute, and infrequently as high as 125 feet
per minute.
•MURDER ON THE ROOF (D-AT ... 5400
(B) January 19, 1930. (TOS) February 8 1930.
With Dorothy Revier, David Newell, Raymond Hatton.
Edward Doherty.
THEME: A story of a lawyer, who is framed by
a crook, but whose daughter saves him by a clever
plot.
♦PERSONALITY (CD-AT) ~~ 6304
(R) February 14, 1930. Sound on disc and film.
With Sally Starr, Johnny Arthur, Blanche Frederici,
Frank Hammond, Buck Black, Lee Kohlmar, John
T. Murray, Vivian Oakland, George Pearce.
THEME: A comedy of married life.
•PRINCE OF DIAMONDS (AT)
(R) March 26, 1930. Sound on disc and film. With
Aileen Pringle, Ian Keith, Fritzi Ridgeway, Tyrrell
Davis, Claude King, Tom Ricketts. E. Alyn Warren.
Gilbert Emery. Frederick Sullivan, Sybil Grove.
Colonel McDonell, Joyzelle.
THEME: A romance of adventure.
•ROYAL ROMANCE. A (F-AT) 6359
(R) March 17, 1930. Sound on disc and film.
With William Collier, Jr.. Pauline Starke, Clarence
Muse. Ann Brody. Eugenie Besserer, Walter P.
Lewis, Betty Boyd, Ullrich Haupt, Bert Sprotte.
Dorothy De Borda.
THEME: A farce based on "Private Property."
•SONG OF LOVE (D-AT) — 7720
(B) November 25, 1929. With Belle Walker, Ralph
Graves, David Durand, Eunice Quedens. Arthur
Houseman, Charles Wilson.
6
FILM BUYER SECTION
May 3, 1930
•VENGEANCE (D-AT) .. 6160
(R) February 22. 1930. (TOS) March 8. 1930.
Sound on disc and film. With Jack Holt, Dorothy
Revier, Phillip Strange, George Pearce, Hayden
Stevenson, Irma A. Harrison, Onest A. Conly.
THEME: A drama of revenge in the Congo.
•WALL STREET (D-AT) 6336
(R) December 1, 1929. With Ralph Ince and Aileen
Pringle.
First National
Silent Sound
BACK PAY (D-AT)
(R) June 1, 1930. Sound on disc. With Corinne
Griffith, Grant Withers, Montagu Love, Hallam
Cooley, Geneva Mitchell, fVivian Oakland.
BRIDE OF THE REGIMENT (0) ..
(R) June 22, 1930. Sound on disc. With Vivienne
Segal. Walter Pidgeon, Ford Sterling. Louise
Fazenda. Lupino Lane, Myrna Loy, Alan Prior,
Harry Cording.
•BROADWAY BABIES (D-TME) 8067
(R) June 30, 1929. With Alice White. Charles
Delaney. Tom Dugan. Bodil Rosing. Sally Filers,
Marion Bryon, De Joselyn Lee.
THEME : A story of a girl who breaks her en-
gagement with her sweetheart and dances under the
management of a crook. The crook is lulled and
she returns to her former sweetheart satisfied.
•CAREERS (D-TME) 8435
(R) June 2, 1929. (TOS) June 29. 1929. With
Billie Dove. Antonio Moreno. Thelma Todd. Noah
Beery. Holmes Herbert, Carmel Myers, Robert Frazer,
Sojin.
THEME: Story of a beautiful woman who attempts
to help her husband with his position but who
makes things worse.
•CARELESS AGE, THE (CD-TME) 6308
(R) September 16, 1929. With Douglas Fairbanks,
Jr. . Loretta Young, Carmel Myers, Holmes Herbert.
Kenneth Thomson. George Baxter, Wilfred Noy, Doris
Lloyd, Ilka Chase, Raymond Lawrence.
THEME : Story of a youth who falls in love with a
gold digger, who gives him the runaround.
•CHEYENNE (W) 5944
(R) February 3, 1929. With Ken Maynard, Gladys
McConnell. James Bradbury, Jr., Tarzan, William
Franey, Charles Whittaker.
•CHILDREN OF THE RITZ (CD-ME) 6287 6565
(R) March 3, 1929. (TOS) March 2, 1929. With
Dorothy Mackaill. Jack Mulhall. James Ford. Eddie
Burns, Lee Moran. Kathryn McGuire, Evelyn Hall.
Doris Dawson, Aggie Herring, Frank Crane.
THEME : Story of a millionaire girl who falls in
love with her chauffeur. Trouble brews after the
marriage, but the ending is happy.
•DARK STREETS (D-AT) 5514 5416
(R) August 11, 1929. With Jack Mulhall, Lila Lee,
Aggie Herring. Earl Pingree. Will Walling, E. H.
Calvert, Maurice Black.
THEME: Two brothers, one is a cop and the other
a crook. The cop lives and the crook is killed.
DAWN PATROL, THE (D-AT)
(R) July 20, 1930. Sound on disc. With Richard '
Barthelmess. Douglas Fairbanks, Jr.. Neil Hamilton,
Clyde Cook. Gardner James, James Finlavson, Wil-
liam Janney.
•DIVINE LADY (D-TME) .. 9035
(R) March 31. 1929. (TOS) May li. 1929. With
Corrine Griffith. Victor Varconi, H. B. Warner, Ian
Keith. Marie Dressier. Dorothy Cummings, William
Conklin, Montague Love, Julia S wayne Gordon,
Michael Vavitch.
THEME: A girl who uses her influence at court to
help win naval honors for the one she loves, who
dies later in a battle.
•DRAG (D-AT) 5633 7642
(R) July 21, 1929. Sound on disc. (TOS) August
10, 1929. With Richard Barthelmess. Lucien Little-
field, Katherine Ward. Alice Day, Tom Dugan. Lila
Lee, Margaret Fielding.
THEME: An ambitious young newspaper man and
writer finds living with his wife's family intolerable,
and flees to a foreign country to seek freedom.
•FAST LIFE (D-AT) 6702 7541
(R) September 29, 1929. Sound on disc. (TOS)
October 5. 1929. With Douglas Fairbanks. Jr..
Loretta Young, Chester Morris. William Holden.
Frank Sheridan, Ray Hallor, John Sainpolis.
THEME: A boy and girl, secretly married, are ac-
cused of improprieties. A fight ensues, and a friend
is mortally shot. The boy. convicted of the murder,
is doomed to execution when another friend con-
fesses to the crime.
•FLIRTING WIDOW, THE (D-AT) 6654
(R) May 11. 1930. Sound on disc. With Dorothy
Mackaill. Basil Rathbone. William Austin, Leila
Hyams. Claude Gillingwater, Emily Fitzroy, Anthony
Bushell, Flora Bramley.
•FOOTLIGHTS AND FOOLS (D-AT) 6950
(R) November 11, 1929. Sound on disc. (TOS)
January 4. 1930. With Colleen Moore, Frederic
March, Raymond Hackett.
THEME: The story of an Irish girl posing as a
French actress, who finds her sweetheart is a crook,
and later weds a rich admirer.
•FORWARD PASS (CD-AT, PS) 4920 7246
(R) November 10, 1929. Sound on disc. With
Douglas Fairbanks, Jr., Loretta Young, Guinn Wil-
liams, Peanuts Byron, Phyllis Crane, Bert Rome,
Lane Chandler, Allen Lane, Floyd Shackleford.
THEME : The story of a boy who resolves to quit
football but, urged on by the girl of his dreams,
wins the honors for his college.
FURIES (D-AT) 6606
(R) March 16. 1930. Sound on disc. With H. B.
Warner, Lois Wilson, Jane Winton, Purnell Pratt,
Natalie Moorhead.
GIRL FROM WOOLWORTHS (D-AT) 6171
(R) October 27. 1929. With Alice White, Charles
Delaney, Wheeler Oakman. Ben Hall. Rita Flynn.
Gladdon James, Bert Moorehead, Patricia Caron,
William Olmond. Milla Davenport.
THEME: Pat is separated from her first love. Bill
Harrigan, and goes in a night club as an enter-
tainer. After a bit of trouble Bill succeeds in
winning Pat back.
•GIRL IN THE GLASS CAGE ( D-TM E)....6705 7159
(R) June 22, 1929. With Loretta Young, Carroll
Nye, Matthew Betz, Lucien Littlefield. Ralph Lewis.
George Stone. Julia Swayne Gordon. Majel Coleman,
Charles Sellon, Robert Haines.
THEME: Story of a college boy who saves a poor
girl from insults of town bums and after several
meetings he marries her.
•GREAT DIVIDE (MEL-AT) .. 6722
(TOS) Nov. If,. 1929. (TOS) March 1. 1930. With
Dorothy Mackaill. Ian Keith. Lucien Littlefield, Ben
Hendricks, Myrna Loy, Frank Tang, Creighton Hale,
George Fawcett. Jean Laverty, Claude Gillingwater,
Roy Stewart, James Ford.
THEME : A boy steals a girl to make her love him.
His plot proves successful after three days.
•HARD TO GET (CD-AT) 5981 7324
(TOS) Sept. 28, 1929. With Dorothy Mackaill,
Jimmie Finlayson, Louise Fazenda, Jack Oakie, Ed-
mund Burns, Clarissa Selwynne. Charles Delaney.
THEME: A girl meets two boys, one’s rich, the
other poor. The poor proves to be her man.
•HER PRIVATE LIFE (D-AT) .......6488
(R) August 25, 1929. With Billie Dove, Walter Pidgeon,
Holmes Herbert. Montagu Love, Roland West. Thelma
Todd, Mary Forbes, Brandon Hurst, Zasu Pitts.
THEME: Lady Helen attempts to kill herself when
she catches the man she loves cheating in a card
game. He explains later that he did it to shield
his sister.
•HOT STUFF (CD-TME) .. ........6774
(R) May 5. 1929. With Alice White, Louise Fa-
zenda, William Bakewell, Doris Dawson, Ben Hall,
Charles Sellon, Buddy Messinger, Andy Devine, Larry
Banthim.
THEME: A boy and a girl in college and both
trying to make anothef jealous. They admit their
love in the end.
•HOUSE OF HORROR (MYC-ME) 5919
(R) April 28, 1929. With Louise Fazenda. Chester
Conklin, James Ford, Thelma Todd. William V.
Mong, Emile Chautard, William Orlamond, Dale
Fuller, Tenan noltz.
THEME: Two country hicks visit their uncle who
owns an antique shop in which many mysteries
occur.
•IN THE NEXT ROOM (MY-AT) 7498
(R) January 26. 1930. (TOS) April 19. 1930. With
Jack Mulhall, Alice Day. Robert O’Connor, John S.
Polis, Claude Allister, Aggie Herring, DeWitt Jen-
nings, Webster Campbell, Lucien Preval.
THEME: Jack, a young reporter, helps solve the
mysteries in the home of his sweetheart, Alice.
•LILIES OF THE FIELD (D-AT) 5996
(R) January 5, 1930. (TOS) March 1. 1930.
With Corinne Griffith. John Loder, Freeman Wood.
Patsy Paige, Eve Southern, Rita LeRoy, Jean Barry.
Betty Boyd, Mary Boley, Virginia Bruce.
THEME: Mildred’s husband divorces her and takes
their child. Mildred makes a living by working in
a cafe. Her child dies and she marries Ted.
•LITTLE JOHNNY JONES (D-AT) 6621
(R) November 17, 1929. (TOS) February 13, 1930.
With Eddie Buzzel, Alice Day. Edna Murphy, Rob-
ert Edeson, Wheeler Oakman, Donald Reed.
THEME: Johnny rides his sweetheart's horse and
loses. They think he framed to lose and the Rider's
club suspends him. He comes back and wins the
biggest race of the year.
•LOOSE ANKLES (CD-AT) _
With Loretta Young. Douglas Fairbanks, Jr., Louise
Fazenda, Ethel Wales, Otto Harlan. Daphne Pollard.
Inez Courtney, Norman Douglas. Eddie Nugent, Ray-
mond Keane.
THEME: Story of a girl who is bequeathed a million
dollars providing she marries the man her aunt con-
sents to. And what a time she has getting her man.
•LOVE AND THE DEVIL (D-TME) 6431
(R) March 24, 1929. With Milton Sills. Maria
Corda, Ben Bard, Nellie Bly Baker, Amber Norman.
THEME: A story of a man who marries the sweet-
heart of his dead friend only to get into trouble
trying to keep admirers from seeing her.
•LOVE RACKET, THE (D-AT) 6118
(R) December 8, 1929. With Dorothy Mackaill, Sid-
ney Blackmer. Edmund Burns. Myrtle Stedman.
Alice Day, Edith Yorke. Martha Mattox. Edward
Davis, Webster Campbell, Clarence Burton, Tom
Mahoney, Jack Curtis.
THEIUE : A story of a girl who reveals her past
wrongs in order to save an innocent girl from a man
she killed. But her lover asks her to marry him
anyway.
•MAN AND THE MOMENT (D-TME) 6539 7086
(R) June 23. 1929. (TOS) August 3. 1929. With
Billie Dove, Rod LaRoque, Gwen Lee, Robert Schable,
Charles Sellon, George Bunny.
THEME: A boy and a girl marry. They quarrel.
He steals her and takes her on his yacht where he
teaches her to love him.
•MOST IMMORAL LADY, A (D-AT) 7145
(R) September 22. 1929. With Leatrice Joy. Walter
Pidgeon, Sidney Blackmer, Montague Love. Josephine
Dunn. Robert Edeson, Donald Reed, Florence Oak-
ley, Wilson Benge.
THEME: Story of a girl who blackmails a rich
banker and then falls in love with his son. The
father forbids the boy to see the girl. Later the
two meet in Paris and marry.
MURDER WILL CUT (My-AT) 6200
(R) April 6. 1930. Sound on disc. With Jack
Mulhall. Lila Lee, Noah Been7. Malcolm MacGregor,
Alec B. Francis.
•NO. NO NANETTE (CD-AT) 9100
(TOS) January 11. 1930. With Bernice Claire, Alex-
ander Gray, Lucien Littlefield, Louise Fazenda,
Lilyan Tashman, Mildred Harris.
THEME: Two married men, with strict wives, sec-
retly consent to back a show for a boy and girl
who intend to marry. The wives hear of the work,
but it ends happily.
NOTORIOUS AFFAIR. A (CD-AT) 6218
(R) May 4, 1930. Sound on disc. With Billie
Dove. Kenneth Thompson. Basil Rathbone. Kay
Francis, Montagu Love, Philip Strange, Gino Corrado,
Elinor Vandivere.
THEME: She was the daughter of luxury, he a musi-
cal genius. Though she belonged to him. he be-
longed to the world. It is a story of how she saved I
him from himself — for herself.
•OTHER TOMORROW (D-AT) .. ...
(R) January 19, 1930. With Billie Dove. Grant
Withers. Kenneth Thomson, Frank Sheridan, Otto
Holfman, William Grainger, Scott Seaton.
THEME: Story of a girl who marries another man
when her sweetheart quarrels with her. But in the
end she goes to her former lover and admits her
love.
•PAINTED ANGEL (D-AT) i J 6470
(R) December 1, 1929. With Billie Dove, Edmund
Lowe, George MacFarlane, J. Farrell MacDonald,
Cissy Fitzgerald, Nellie Bly Baker. Will Stanton.
Norma Selby, Douglas Gerrard, Shep Camp, Peter
Higgins. Red Stanley.
•PARIS (D-AT) 9007
(R) November 24, 1929. With Irene Bordoni. Jack
Buchanan, Louise Closser Hale, Jason Robards,
Margaret Fielding, Zasu Pitts.
THEME: A young chap goes to Europe and falls
in love with a dancer. _His mother attempts to
break the affair. The girl overhears the plot and
gives the boy the air.
•PLAYING AROUND (D-AT) 1.5972 {
(TOS) April 5. 1930. With Alice White, Chester
Morris, William Bakewell. Richard Caryle, Marion
Bryon. Maurice Black, Lionel Belmore, Shep Camp,
Ann Brody, Nellie V. Nichols.
•PRISONERS (D-TME) 7800
(R) May 19. 1929. With Corinne Griffith, James
Ford, Ian Keith, Bela Lugosi, Julane Johnston, Ann
Schaeffer, Baron Hesse, Otto Matieson, Harry
Northup.
THEME: A judge, who sentences a girl to Jail
for stealing and then finds that he loves her and
decides to wait for her.
•SALLY (D-AT) .. .....9277
(R) January 12, 1930. With Marilyn Miller. Alex-
ander Gray, Joe E. Brown, T. Roy Barnes, Pert
Kelton. Ford Sterling, Maude Turner Gordon, Nora
Lane, E. J. Radcliffe, Jack Duffy.
THEME: A former waitress makes good as a Follies
dancer and wins the man she loves.
•SCARLET SEAS (D-TME) 6237 |
(R) January 12, 1929. Sound on disc. (TOS)
February 2. 1929. With Richard Barthelmess. Betty
Compson. Loretta Young. James Bradbury, Sr., Jack
Curtis. Knute Erickson.
THEME: A story of the sea, and the hard fighting
men who sail it.
•SHOW GIRL IN HOLLYWOOD (D-AT) 7213 j
(R) April 20. 1930. Sound on disc. With Alice
White, Jack Mulhall, Ford Sterling, Blanche Sweet,
John Miljan. Virginia Sale, Spec O’Donnell, Lee
Shumway, Herman Bing.
•SIN FLOOD (D-AT) ..
(R) 1930. Sound on disc. With Douglas Fairbanks,
Jr., Dorothy Revier, Noah Beery, Anders Randolph.
•SMILING IRISH EYES (D-AT) .. 7932 8550
(R) July 28, 1929. Sound on disc. (TOS) Septem-
ber 7, 1929. With Colleen Moore. James Hall,
Claude Gillingwater. Robert Homans. Aggie Herring.
Betty Francisco. Julanne Johnston. Robert O’Connor.
John Beck, Edward Earl. Tom O’Brien, Oscar Apfel.
Fred Kelsey, Otto Lederer.
THEME: The vicissitudes of a romance between an
Irish Colleen and a young violinist.
•SON OF THE GODS (D-AT) 8344
(R) March 9, 1930. Sound on disc. With Richard
Barthelmess, Constance Bennett, Dorothy Mathews.
Barbara Leonard. Jimmy Eagles, Frank Albertson,
Mildred Von Dorn, King Hoo Chang, Geneva Mit-
chell.
THEME: The heartbreaks of a young American who
has been reared by a Chinese.
•SONG OF THE FLAME (D-AT)
(R) May 25, 1930. Sound on disc. With Bernice
Claire. Alexander Gray, Noah Beery, Alice Gentle.
SPRING IS HERE (MC) 6386
(R) April 13, 1930. Sound on disc. With Lawrence
Gray, Bernice Claire, Alexander Gray, Louise
Fazenda, Ford Sterling, Inez Courtney.
•SQUALL, THE (D-AT) 7085 9456
(R) May 26, 1929. Sound on disc. (TOS) June
29, 1929. With Myrna Loy, Alice Joyce, Richard
Tucker. Carroll Nye, Loretta Young.
THEME: The story of a gypsy girl who, fascinated
by a rich country gentleman, nearly ruins his home
life.
STRICTLY MODERN (CD-AT) _ 5632
(R) March 2. 1930. Sound on disc. With Dorothy
Mackaill. Sidney Blackmer, Julanne Johnston, War-
ner Richmond.
SWEET MAMMA (CD-AT)
(R) July 6, 1930. Sound on disc. With Alice
White, Kenneth Thomson, David Manners, Lee
Moran. Rita Flynn.
SWEETHEARTS AND WIVES (D-My-AT)
(R) June 15, 1930. Sound on disc. With Billie
Dove, Clive Brook, Sidney Blackmer, Leila Hyams,
John Loder. Craufurd Kent.
•SYNTHETIC SIN (D-ME) 6724 7035
(R) January 6. 1929. Sound on disc. With Col-
leen Moore, Antonio Moreno, Kathryn McGuire,
Edythe Chapman. Montagu Love, Gertrude Astor,
Gertrude Howard, Ben Hendricks, Jr., Raymond
Tucker.
THEME: A stage-struck girl encounters gang life
in New York, and after experiences which lead almost
to a murder charge against her. she is freed to be-
come the wife of her sweetheart, a playwright.
•TWIN BEDS (C-TME) 5902 7266
(R) July 14. 1929. Sound on disc. With Jack
Mulhall. Patsy Ruth Miller, Armond Ivaliz, Ger-
trude Astor, Knute Erickson. Edythe Chapman,
Jocelyn Lee. Nita Martan. ZaSu Pitts. Eddie Grib-
bon, Ben Hendricks. Jr., Carl Levinnes, Alice Lake,
Bert Roach.
THEME : A drunk, entering the wrong apartment
at night — the apartment of newlyweds — creates a
situation which nearly ends in estrangement of bride
and groom.
•TWO WEEKS OFF (CD-ME) 6701 8081
(R) May 12. 1929. Sound on disc. (TOS) June
8. 1929. With Dorothy Mackaill. Jack Mulhall, Ger-
trude Astor. Jimmy Finlayson. Kate Price, Jed
Prouty, Eddie Gribbon, Dixie Gay, Gertrude Mes-
singer.
THEME: A comedy situation created by mistaken
identity in which a plumber is thought to be a
famous film star.
May 3, 193U
•WEARY RIVER ( Mel-TM E) 7565 7978
(R) February 10, 1929. Sound on disc. (TOS)
May 18, 1929. With Richard Barthelmess, Betty
Compson, George Stone, William Holden, Louis
Natheaux, Raymond Turner, Robert O'Connor.
THEME: A bootlegger is framed by a rival gangster
and sent “up the river." His singing over the radio
wins for him the love of the rival’s sweetheart. On
his release he is protected from gangland by the girl
and the police, and becomes a radio star.
•WEDDING RINGS (D-AT) 6621
(R) December 14, 1929. Sound on disc. With
H. B. Warner, Lois Wilson, Olive Borden. Hallam
Cooley, James Ford, Kathleen Williams, Aileen
Manning.
THEME: The efforts of two girls, one a senseless
flapper, the other a sane young woman, to win the
love of a wealthy clubman.
•YOUNG NOWHERES (D-AT) 5256 7850
(It) October 20, 1929. Sound on disc. (TOS) No-
vember 23. 1929. With Richard Barthelmess, Marian
Nixon. Bert Roach, Anders Randolf, Raymond
Turner. Joselyn Lee.
THEME: The romance of an elevator boy, and the
troubles encountered when he gives a party for his
sweetheart in the apartment of a wealthy tenant
Fox
Silent Disc Film
•BEHIND THAT CURTAIN (My-AT) 8300
(R) June 30, 1929. Sound on film. (TOS) August
31, 1929. With Warner Baxter, Lois Moran, Gilbert
Emery, Claude King, Philip Karloff, Jamiel Hassen,
Peter Gawthorne. John Rogers, Montague Shaw,
Finch Smiles, Mercedes Velasco, E. L. Park.
THEME: Girl marries unhappily, fleeg to old friend
in the desert: husband, a criminal, follows, is killed,
and happiness is left for the two.
•BIG PARTY, THE (CD-AT, M) 6656 6520
(R) Febraary 23, 1930. With Sue Carol, Walter
Catlett. Dixie Lee. Frank Albertson. Richard Keene.
“Whispering" Jack Smith. Charles Judels, Douglas
Gilmore, Ilka Chase, Dorothy Brown, Elizabeth
Patterson.
BIG TIME (D-AT) 8038 7815
(R) September 29; 1929. Sound on disc and film.
With Lee Tracy, Mae Clarke, Daphne Pollard,
Josephine Dunn, Stepin Fechit.
THEME: Hoofer teams up with another while wife
is ill. Wife goes to Hollywood, becomes star, he
drifts in as an extra, and she finds she still loves
him.
•BLACK MAGIC (D-ME) 5855 5835
(R) June 2, 1929. Sound on film. With Josephine
Dunn, Earle Fox, John Holland, Henry B. Walthall,
Dorothy Jordon. Fritz Feld, Sheldon Lewis, Ivan
Lindow, Blue Washington.
THEME: Three derelicts on a South Sea island,
where girl brings them back to manhood.
•BLACK WATCH, THE (D-AT) 8487
(R) May 2G, 1929. Sound on film. (TOS) July 6.
1929. With Victor McLaglen, Myma Loy. David
Torrence, David Percy, Joseph Diskay. Joyzelle,
David Rollins, Lumsden Hare, Roy D'Arcy. Mitchell
Lewis, Cyril Chadwick, Francis Ford. Walter Long,
Frederick Sullivan, Richard Travers, Pat Somerset,
Claude King.
THEME: Military melodrama with most of the
scenes laid in India.
CAMEO KIRBY (D-AT) 6078 6120
(R) January 12, 1930. (TOS) February 13. 1929.
With J. Harold Murray, Norma Terris, Douglas
Gilmore, Robert Edeson, Charles Morton-, Stepin
Fechit, John Hyams, Mme. Daumery, Myrna Loy,
Beulah Hall Jones.
THEME: The stormy life of a gambler who finally
wins the girl of his heart.
•CAPTAIN LASH (D-ME) 5376 5454
(R) January 6. 1929. Sound on film. (TOS)
February 16. 1929. With Victor McLaglen, Claire
Windsor, Arthur Stone. Albert Conti, Clyde Cook,
Jean Laverty, Frank Hagney, Boris Carsky, Jane
Wilton.
THEME: Boss stoker on ship finds that lovely lady
was not all that she purported to be.
•CHASING THROUGH EUROPE
(D-TME) 5622 5581
(R) June 9, 1929. Sound on film. With Sue
Carol, Nick Stuart. Gustav von Seffertitz, Gavin Gor-
don. E. Alyn Warren.
THEME: Hero steps in in time to save a beautiful
lady from an unhappy marriage, with Europe fur-
nishing the continental atmosphere.
•CHRISTIANA (D-PT) - 7105 7911 7651
(R) December 15, 1929. With Janet Gaynor, Charles
Morton, Rudolph Schildkraut, Lucy Dorraine, Harry
Cording.
THEME: A bit of a Cinderella story, in which
marriage that might have been unhappy is avoided,
with a background of Holland and a circus.
•CITY GIRL (D-AT) .....8217 6240 6171
(R) February 16. 1930. With Charles Farrell, Mary
Duncan. David Torrence. Edith Yorke, Dawn O’Day,
Guinn Williams, Dick Alexander, Tom Maguire. Ed-
ward Brady.
THEME : A case of bringing the city to the old
farm, in the person of the farmer’s daughter-in-law,
and finally the couple decide to stay and help father.
•COCKEYED WORLD. THE (CD- AT) . 9240 II 109 10702
(R) October 20, 1929. (TOS) October 5. 1929.
With Victor McLaglen, Edmund Lowe. Lily Damita,
Lelia Karnelly, Ed Brendel. Bobby Burns. Jeanette
Dagna, Joe Brown, Stuart Erwin, Ivan Linow, Jean
Bary.
THEME: Two marines constantly vieing with each
other over some girl.
•CRAZY THAT WAY (C-AT) .. 5800
(R) March 30, 1930. Sound on diso and film. With
Joan Bennett, Kenneth MacKenna. Regis Toomey,
Jason Robards, Sharon Lynn, Lumsden Hare, Baby
Mack.
THEME: The story of a young society girl who is
much courted but neither loves nor is interested in
any man — until the right ones arrives and she is
forced to use all her wiles to win him.
•DOUBLE CROSS ROADS (D-AT)
(R) April 20, 1930. Sound on disc and films. With
Lila Lee, Robert Ames, Montagu Love, Ned Sparks,
George MacFarlane, Edith Chapman, Tom Jackson.
Charlotte Walker, William V. Mong. Thomas Jeffer-
son.
THEME: The story of an ex-convict, who has
determined to go straight, and his sweetheart, a
young cabaret singer, who outwit a gang of crooks
endeavoring to get the ex-convict “pull" one more
safe-cracking job.
FILM BUYER SECTION
•EXALTED FLAPPER. THE (CD-ME) 6790 5866
(R) May 26, 1929. Sound on film. With Sue Carol,
Barry Norton. Irene Rich, Albert Conti, Sylvia Field,
Stuart Erwin, Lawrence Grant, Charles Clary,
Michael Visaroff, Don Allen, Landers Stevens.
THEME: Flapper princess doesn't love prince of
neighboring kingdom until he woos her incognito.
•FAR CALL, THE (D-ME) 6282 5313
(R) April 28, 1929. Sound on film. With Charles
Morton. Leila Hyams, Ullrich Haupt, Stanley J. San-
ford, Warren Hymer, Arthur Stone, Charles Middle-
ton, Pat Hartigan. Ivan Linow. Dan Wolheim, Ran-
dolph Scott, Charles Gorman, Bernard Seigel, Willie
Fung, Harry Gripp, Frank Chew, Sam Baker.
THEME: Story of the sea, with sea rover planning
seal hatchery raid and is prevented with girl who
dissuades him.
•FOUR DEVILS (D-TME) 9496 9298 9295
(R) September 15. 1929. (TOS) November 9, 1929.
With Janet Gaynor, Mary Duncan, Charles Morton,
Barry Norton. Farrell MacDonald. Nancy Drexel.
THEME: Circus acrobats, brought up from childhood
together, eventually coming to love each other, and
realizing it all the more after vampire steps into
picture.
FOX MOVIETONE FOLLIES OF 1929 (MC-AT) .8540 8291
(R) May 25, 1929. Sound on film. (TOS) June
29, 1929. With Lola Lane, Stepin Fechit, Frank
Richardson. David Percy, Sue Carol, Dixie Lee, David
Rollins, Sharon Lynn, John Breedon.
THEME: Rich plantation owner buys show and
. marries leading lady, but not right off. of course.
•FROZEN JUSTICE (D-AT) 6129 7583 7368
(R) October 13, 1929. With Leonare Ulric, Obert
Frazer, Louis Wolheim, Ullrich Haupt, Laska Winter,
Tom Patricola, Alice Lake, Gertrude Astor, Adele
Windsor, Warren Heymer, Neyneen Farrell, Arthur
Stone.
THEME: Story of the frozen north, unscrupulous
trader and an Eskimo.
•GHOST TALKS. THE (My-TME) 6482
(R) March 30, 1929. Sound on film. With Helen
Twelvetrees, Charles Eaton, Carmel Myers, Earle Foxe,
Stepin Fechit.
THEME: Correspondence school detective solves mys-
tery and marries girl.
•GIRL FROM HAVANA (D-AT) 6545 6069 5986
(R) September 22, 1929. With Paul Page. Lola
Lane, Natalie Moorhead, Kenneth Thompson, Warren
Hymer, Joseph Girard. Adele Windsor.
THEME: Girl solves jewelry murder mystery, and
finally marries the son of the murdered man, who
was also looking for the crooks.
GOLDEN CALF, THE (MC) 6552
(R) March 16, 1930. Sound on disc and film.
With Jack Mulliall, Sue Carol. Walter Catlett. El
Brendel, Marjorie White, Richard Keene, Paul Page,
Ilka Chase.
THEME: An artist's secretary, secretly in love
with her employer, reverts from her puritanical ways
to becopie a dashing model and by so doing be-
comes the artist’s favorite.
HAPPY DAYS (MC) 7650 7514
(R) March 2, 1930. (TOS) February 22, 1930.
Grandeur wide film version 7514. (TOS) January
22, 1930. With Charles Farrell, Janet Gaynor,
Will Rogers, El Brendel. Victor McLaglen, Edmund
Lowe, .T. Harold Murray, Jack Smith. David Rollins.
Ann Pennington, George Jessel, Sharon Lynn. Wil-
liam Collier, James Corbett.
HARMONY AT HOME (C-AT) 6550 6395
(R) January 19, 1930. Marguerite Churchill. Charles
Eaton, Charlotte Henry, William Collier, Sr.. Rex
Bell, Dixie Lee, Dot Farley, Elizabeth Patterson.
Clare Kummer, Edwin Burke, Elliott Lester, Charles
J. McGuirk.
THEME: Father's promotion makes family want to
put on the ritz, which they do for a while, but
finally decide that the old way of living is best.
•HEARTS IN DIXIE (D-AT) 6444 7463
(R) March 10, 1929. Sound on film. (TOS)
May 25, 1929. With Stepin Fechit, Clarence Muse,
Eugene Jackson, Dorothy Morrison. Bernice Pilot,
Clifford Ingram, Mildred Washington, Zach Williams,
Gertrude Howard, Vivian Smith, Robert Brooks, A.
C. H. Billdrew, Richard Carlysle.
THEME: Story of the negro, trials, tribulations and
ambitions.
HIGH SOCIETY BLUES (AT, S) 9238
(R) March 23. 1930. (TOS) April 26, 1930. Sound
on disc and film. With Janet Gaynor, Charles Far-
rell, William Collier. Sr., Hedda Hopper. Lucien
Littlefield. Louise Fazenda, Joyce Compton, Brandon
Hurst.
THEME: A musical romance in which the love of a
boy and girl reconcile their families, one a family
of aristocrats and the other a family of new rich.
•HOT FOR PARIS (CD-AT, S) 5613 6639 6697
(R) December 22, 1929. (TOS) January 11. 1929.
With Victor McLaglen, Fifl Dorsay, El Brendel, Polly
Moran, Lennox ’ Pawle. August Tollaire, George Faw-
cett. Charles Judels. Eddie Dillon. Rosita Marstini,
Agostino Borgato. Yola D’Avril, Anita Murray. Dave
Valles.
THEME: Sailor wins lottery and when they try to
find him to give him his prize money, he leads them
a merry chase, thinking they want to jail him.
•IN OLD ARIZONA (W-AT) 8724
(R) January 20, 1929. Sound on film. (TOS)
March 23, .1929. With Warner Baxter. Edmund
Lowe. Dorothy Burgess.
THEME: Bandit plunders rich to give to poor. When
he finds the girl he loves untrue, he takes unique
revenge.
•JOY STREET (CD-ME) 5754 5748
(R) April 7, 1929. Sound on film. With Lois
Moran, Nick Stuart. Rex Bell, Jose Crespo, Dorothy
Ward. Ada Williams, Maria Alba, Sally Phipps,
Florence Allen. Mabel Vail. John Breedon.
THEME: Story of the escapades of wealthy youths.
LET’S GO PLACES (CD-AT) 6745 6620
(R) February 2, 1930. (TOS) March 8, 1930. With
Joseph Wagstaff. Lola Lane. Sharon Lynn. Frank
Richardson, W’alter Catlett, Dixie Lee, Charles Judels,
Ilka Chase. Larry Steers.
THEME: Mistaken identity and changed names
causes much misunderstanding but it comes out all
right in the end.
•LONE STAR RANGER (W-AT) 5948 5904 5736
(R) January 5, 1930. With George O’Brien. Sue
Carol, Walter McGrail. Warren Hymer. Russell
Simpson, Lee Shumway, Roy Syewart, Colin Chase,
Richard Alexander, Joel Franz, Joel Rickson, Oliver
Eckhardt, Caroline Rankin. Elizabeth Patterson.
THEME: Bold, bad bandits brought to time by a
fast shootin’ he-man, upholder of the law.
LOVE. LIVE AND LAUGH (D-AT, S) 8390 8217
(R) November 3. 1929. With George Jessel, Lila
Lee, David Rollins, Henry Kolker, Kenneth Mac-
Kenna, John Reinhart, Dick Winslow Johnson, Henry
Armetta, Marcia Manon. Jerry Mandy.
THEME: Italian goes to Italy, gets in the war. re-
turns home disabled and finds his wife, who thought
him dead, married to another.
•LUCKY STAR (D-TME) .. 8824 8940 8644
(R) August 18, 1929. (TOS) September 28, 1929.
With Charles Farrell, Janet Gaynor, I-Iedwiga Reicher,
Guinn (Big Boy) Williams, Paul Fix, Gloria Grey,
Hector V. Sarno.
THEME: Hero and coward in the war. Hero
wounded. Girl falls in love with him. but mother
wants her to marry coward. Hero gets well, and
everything is lovely.
MARRIED IN HOLLYWOOD (D-AT, S)...„ .10064 9747
- (R) October 27. 1929. Sound on disc and film.
Part color. (TOS) January 18. 1930. With Harold
Murray. Norma Terris, Walter Catlett, Irene Palaska,
Tom Patriocola, Lennox Pawle, John Garrick.
THEME: Heir to throne wishes to marry American
girl. Mother objects and puts things in his way but
he finally has his wish, becoming player in picture
in which she stars.
•MASKED EMOTIONS (D-TME) .. 5389 5419
(R) May 19, 1929. Sound on film. With George
O’Brien. Nora Lane. Farrell McDonald, David Sharpe.
Edward Pell, Sr., Frank Hagney.
THEME : Oriental smugglers and boy and girl in
love.
•MASQUERADE (CD-AT) .. .. -...5674
(R) July 14, 1929. Sound on film. With Alan
Birmingham, Leila Hyams, Clyde Cook, Farrell Mac-
Donald. Arnold Lucy, George Pierce, Rita LeRoy,
John Breedon, Jack Pierce, Pat Moriarty, Jack
Carlisle, Frank Richardson.
THEME: Crook gang finally goes to jail, and man
and girl find happiness after much trouble.
MEN WITHOUT WOMEN (CD-AT) - 7438 7246
(R) February 9, 1930. With Kenneth McKenna,
Frank Albertson, Paul Page. Walter McGrail, War-
ren Hymer, Farrell MacDonald. Stuart Erwin. George
La Guere, Ben Hendricks, Jr., Harry Tenbrook. War-
ner Richmond, Roy Stewart, Charles Gerard. Pat
Somerset.
THEME: Fourteen men trapped in a disabled sub-
marine.
NIX ON DAMES (D-AT, S) 6236 6071
(R) November 24. 1929. With Mae Clarke, Robert
Ames, William Harrigan, Maude Fulton, George Mac-
Farlane, Camille Rovelle. Grace Wallace, Hugh Mc-
Cormack. Benny Hall, Gilly Colvin, Frederick Gra-
ham, Louise Beaver.
THEME: Two-man acrobatic team has differences
over same girl, but happiness comes to all in the
end.
•ON THE LEVEL (CD-AT) — 5813
(R) Sound on disc and film. With Victor Mc-
Laglen, Lilyan Tashman, William Harrigan, Arthur
Stone, Leila McIntyre, Mary McAlister, Ben Hew-
lett, Harry Tenbrook, R. O. Pennell.
THEME: The story of a steel worker who becomes
infatuated by a beautiful woman and thereby involved
in a real estate racket.
•ONE WOMAN IDEA, THE (D-ME) 6106 6111
(R) June 2, 1929. Sound on film. With Rod La
Rocque, Marceline Day, Sharon Lynn, Sally Phipps,
Shirley Dorman, Ivan Lebedoff, Douglas Gilmore,
Gino Corrado, Joseph W. Girard. Arnold Lucy,
Frances Rosay, Guy Trento, Daniel Hasson, Tom
Tamarez, Coy "Watson.
TheME : Story of a Persian prince who is at-
tracted to the unhappy wife of a cruel English lord.
They visit Persia, and events transpire.
•PLEASURE CRAZED (D-AT) - 5460
(R) July, 1929. Sound on film. With Marguerite
Churchill, Kenneth McKenna, Dorothy Burgess,
Campbell Gullan, Douglas Gilmore, Henry Kolker,
Frederick Graham, Rex Bell, Charlotte Merriam.
THEME: Husband and wife lease home from crooks.
Wife attempts to poison husband, but the girl in
the crook gang with whom he has fallen in love
saves him.
•PROTECTION (Mel-ME) 5511 5536
(R) May 12, 1929. Sound on film. With Dorothy
Burgess, Robert Elliott, Paul Page, Ben Hewitt,
Roy Stewart, Dorothy Ward, William H. Tooker, Joe
Brown, Arthur Hoyt.
THEME: An efficient newspaper seeks to break up
a bootlegging ring, despite the protection which it
has.
•RIVER, THE (D-TME) 6536 6807 6597
(R) October 6, 1929. (TOS) November 23, 1929.
With Charles Farrell, Mary Duncan, Ivan Linow,
Margaret Mann, Aldredo Sabato.
THEME: The part the river plays in the lives of-
a man and a maid, including a whirlpool and a
murder.
ROMANCE OF Rl 0 G RAN D E ( D-AT, S) 7757 8862 8652
(R) November 17, 1929. With Warner Baxter. An-
tonio Moreno, Mary Duncan. Mona Maris. Robert
Edeson, Agostino Borgato, Albert Roccardi, Mrs.
Jiminez, Majel Coleman, Charles Byers, Merril
McCormick.
THEME : College bred son of a Mexican mother
and American father is attacked by bandits. Taken
to grandfather's ranch, where there is a clash between
grandson and nephew.
•ROUGH ROMANCE (D-AT, S) :...
With George O'Brien. Helen Chandler, Antonio
Moreno, Noel Francis, Eddie Borden, Harry Cording,
Roy Stewart. David Hartford, Frank Lanning.
THEME : The life and death struggle between two
men of the great open spaces: one a stalwart young
lumberjack, the other a menacing desperado — and the
love- inspired bravery of a lonely woodland lass.
•SALUTE (D-AT) - - - 6438 7678 7720
(R) September 1, 1929. (TOS) October 26. 1929.
With George O'Brien, William Janey, Frank Albert-
son. Lumsden Hare, Stepin Fechit, David Butler,
Rex Bell, John Breedon.
THEME: One brother at West Point, the other at
Annapolis.
•SEVEN FACES (D-AT) ..... 8219 7750
(R) December 1. 1929. With Paul Muni, Mar-
guerite Churchill, Lester Lonergan, Eugenie Besserer,
Gustav von Seyffertitz, Russell Gleason, Walter
Rogers.
SKY HAWK (D-AT) 6966 7100 6925
(R) January 29, 1930. With John Garrick, Helen
Chandler. Gilbert Emery. Lennox Pawle. Lumsden
Hare, Billy Bevan, Daphne Pollard, Joyce Compton.
THEME: Lone pilot in combat with giant dirigible
proves his courage.
SONG OF KENTUCKY. A (D-AT) ...7519 7281
(R) November 10, 1929. With Lois Moran, Joe
Wagstaff, Dorothy Burgess, Douglas Gilmore, Hedda
8
FILM BUYER SECTION
May 3, 1930
Hopper, Edward Davis, Herman Bing, Bert Wood-
ruff.
THEME: Race track romance centered around the
Kentucky Derby.
SONG O’ MY HEART (R-AT. S) 7740
(It) Not set. With John McCormack, Alice Joyce,
Maureen O’Sullivan. Tom Clifford, J. M. Kerrigan,
John Garrick, Edwin Schneider, Farrell Macdonald.
Effie Ellsler, Emily Fitzroy, Abdres de Segurola,
Edward Martindel.
THEME: A story laid in the Ireland of beatify,
tradition and sentiment.
SOUTH SEA ROSE (D-AT) >...6489 6353
(R) December 8. 1929. With Lenore Ulric, Charles
Bickford, Kenneth McKenna. Farrell MacDonald,
Elizabeth Patterson, Torn Patriocola, Ilka Chase,
George MacFarlane, Ben Hall, Daphne Pollard. Ros-
coe Ates, Charlotte Walker, Emil Chautard.
•SPEAKEASY (CD-AT) > > 5775
(R) March 24, 1929. Sound on film. (TOS) April
27, 1929. With Paul Page, Lola Lane, Henry B.
Walthall, Helen Ware, Warren Hymer, Stuart Erwin,
Sharon Lynn, Erville Alderson, James Guilfoyle,
Helen Lynch, Marjorie Beebe, Sailor Vincent, Joseph
Cawthorne, Ivan Linow.
THEME: Girl reporter proves to fighter in speak-
easy that he was framed in his last fight, so he
goes back to the ring and regains his lost crown.
•SUCH MEN ARE DANGEROUS (D-AT) 7400
(R) March 10. 1930. (TOS) March 15. 1930.
With Warner Baxter, Catherine Dale Owen, Albert
Conti, Hedda Hopper, Claude Allister, Bela Lugosi.
THEME: Ugly but wealthy man has his face re-
made by a plastic surgeon to win the love of the
girl he loves.
•SUNNY SIDE UP (D-AT) — ! i 131
(R) December 29, 1929. Sound on film. With Janet
Gaynor. Charles Farrell. Sharon Lynn, Frank
Richardson, El Brendel, Marjorie White, Joe Brown,
Mary Forbes, Alan Pauli, Peter Gawthorne.
THEME: Wealthy young man. after wondering what
it is all about, comes to the realization that he really
loves the East Side girl.
•TEMPLE TOWER (Mel-AT)
(R) April 6. 1930. Sound on disc and film. With
Kenneth MacKenna. Marceline Day, Henry B. Wal-
thall. Cyril Chadwick, Peter Gawthorne, Ivan Linow,
Frank Lanning.
THEME: The breaking up of a sinister band of jewel
thieves, led by an Apache, the Masked Strangler,
by a dauntless young man and operators from
Scotland Yard.
•THEY HAD TO SEE PARIS (CD-AT) 8602
(R) September 8, 1929. Sound on disc and film.
(TOS) December 7. 1929. With Will Rogers, Irene
Rich, Marguerite Churchill. Fifi Dorsay, Owen Davis,
Ivan Lebedeff, Rex Bell, Christiane Ives, Edgar Ken-
nedy, Marcelle Corday, Marcia Manon. Theodore Lodi,
Bob Kerr. Andre Cheron. Gregory Gay.
THEME : Oil is discovered, and then the family has
to go to Paris. The mother wants the daughter to
marry a marquis, but they all see the folly involved
and the worth of the old home town.
•THREE SISTERS (D-AT) > >
Sound on film. With June Collyer, Tom Dresser,
Louise Dresser, Kenneth McKenna, Joyce Compton,
Addie McPhail, Clifford Saum, Paul Porcasi, John
Sainpolis, Sidney DeGrey.
THEME: Three sisters, two of whom marry and the
third studies opera. War breaks out, trouble ensues,
but after the armistice, everything is righted and
happiness comes.
•TRENT’S LAST CASE (My-TME) >...5809 5894
(R) May 31, 1929. Sound on film. With Raymond
Griffith, Raymond Hatton. Marceline Day, Donald
Crisp, Lawrence Gray, Nicholas Soussanin, Anita
Garvin, Ed Kennedy.
THEME: Amateur detective discovers foul murder to
be suicide.
•VEILED WOMAN. THE (D-ME) 5183 ........ 5192
(R) April 14, 1929. Sound on film. With Lia Tora.
Paul Vinventi, Walter McGrail, Josef Swickard, Ken-
neth Thompson, Andre Cheron, Ivan Lebedeff, Maude
George.
THEME: Young girl becomes gambling house at-
traction, shoots patron, Pierre takes the blame, and
later they discover they love each other. fl
•WORDS AND MUSIC (CD-AT)..._ ...6500
(R) July 21, 1929. Sound on film. (TOS) Septem-
ber 21, 1929. With Lois Moran, David Percy, Helen
Twelvetrees, William Orlamond, Elizabeth Patterson,
Duke Morrison, Frank Albertson. Tom Patriocola,
Bubbles Crowell, Bitmore Quartette.
THEME: Contest staged by college for the best musi-
cal comedy number.
•WHY LEAVE HOME (MC) > _ 6388
(R) August 25. 1929. With Walter Catlett, Sue
Carol, David Rollins, Richard Keene, Dixie Lee.
Nick Stuart, Jean Bary, Ilka Chase.
International Photo Play
Silent Sound
AFTER THE VERDICT (Synchronized) > 7174
(R) June 1, 1930. With Olga Tschechowa.
CRIMSON CIRCLE, THE (PT. M) >.„6800
(R) February 1, 1930. With Stewart Rome.
DARK RED ROSES (AT) » > >...5747
(R) March 1, 1930. With Stewart Rome.
Metro-Goldwyn-Mayer
Silent Sound
•ALIAS JIMMY VALENTINE (MEL-AT) 8000
(R) January 20. 1929. (TOS) March 9, 1929. With
William Haines, Karl Dane, Lionel Barrymore, Leila
Hyams, Tully Marshall, Howard Hickman, Billy
Butts, Evelyn Mills.
THEME: A successful bank crook goes straight for
the girl he loves and marries.
•ANNA CHRISTIE (D-AT)..._ 6700
(R) February 21. 1930. (TOS) February 13. 1930.
Sound on disc. With Greta Garbo, Charles Bickford,
George Marion, Marie Dressier.
THEME: A girl, who lived a life of hardships, goes
to her drunken father, who is a sea captain. Here
she meets the man she loves and marries him.
•BELLAMY TRIAL (D-AT) 7542
(R) March 2. 1929. (TOS) April 13. 1929. Sound
on disc and film. With Leatrice Joy, Betty Bronson.
Edward Nugent.
BIG HOUSE. THE (D-AT)
Sound on disc and film. With Wallace Beery, Ches-
ter Morris, Robert Montgomery, Karl Dane, Lewis
Stone, Leila Hyams.
THEME: A gripping story of convict life and at-
tempted escape from a big prison.
•BISHOP MURDER CASE (MEL-AT) 5927 7901
(R) January 3, 1930. Sound on film and disc.
With Basil Rathbone. Leila Hyams, Raymond
Hackett, Polly Moran, Charles Quartemaine.
THEME: Several suspects in a murder case. Philo
Vance, young attorney, finds the guilty party after
many sleepless nights.
•BROADWAY MELODY (MC)...> 5943 9372
(R) March 9, 1929. (TOS) April 20. 1929. Sound
on disc. With Anita Page, Bessie Love. Jed Prouty,
Kenneth Thomson, Edward Dillon. Mary Doran.
Eddie Kane, J. Emmett Beck, Marshall Ruth.
THEME: A song writer gets a job for his sweetie
and sister in a Broadway show. The act is cut out
and one sister left out. Then the writer realizes that
he loves the other sister. But they’re all reunited
after a bit.
CAUGHT SHORT (C-AT)
Sound on disc and film. With Marie Dressier, Polly
Moran, Anita Page. T. Roy Barnes. Gwen Lee.
THEME: Two housewives caught in the stock market
crash.
•CHASING RAINBOWS (CD-AT) >...8100
(R) January 10, 1930. (TOS) March 1, 1930.
Sound on film and disc. With Bessie Love. Charles
King. Jack Benny, George K. Arthur, Polly Moran,
Gwen Lee, Nita Martan, Eddie Phillips. Marie
Dressier.
THEME: A vaudeville team is broken after many
years together. The male part marries another woman.
Their marriage goes wrong and the original pair get
together again.
•CHILDREN OF PLEASURE (CD-AT)
(R) April 12, 1930. Sound on disc and film. With
Lawrence Gray, Helen Johnson, Gwynne Gibson,
Benny Rubin.
THEME: A New York song writer finds disappoint-
ment in his Jove for a society girl and turns to a girl
of his own set.
•CHINA BOUND (CD) 6000
(R) May 18, 1929. With Karl Dane. George K.
Arthur. Polly Moran, Josephine Dunn, Hatty Woods.
Carl Stockdale.
THEME: The boss fires Eustis because he loves
his daughter. The boss’ daughter is sent on a trip
to China. Eustis also goes on the same boat. A
revolution starts and Eustis saves the girl.
CIRCLE, THE (CD-AT)
(R) April 19. 1930. Sound on disc and film. With
Catherine Dale Owen, Alison Skipworth, Paul Cav-
anagh, Lewis Stone, Ernest Torrence.
THEME: Adaptation of Somerset Maugham’s bril-
liant comedy of English society folk.
DEVIL MAY CARE (D-AT) 8813
(R) February 7, 1930. Sound on film and disc.
With Ramon Novarro. Dorothy Jordan. John Miljan,
Marion Harris, William Humphrey, George Davis.
Clifford Bruce.
THEME: A soldier who is to be shot, escapes and
marries the girl who tried to give him up to the
police.
•DIVORCEE, THE (CD-AT)
(R) April 26, 1930. (TOS) April 12. 1930. Sound
on disc and film. With Norma Shearer, Chester
Morris, Robert Montgomery, Zelda Sears, Man' Doran.
THEME: Emotional experiences of a young woman
who is divorced from her husband.
•DYNAMITE (D-AT) 10771 11550
(R) December 13, 1929. (TOS) January 4. 1930. Sound
on disc. With Charles Bickford, Kay Johnson,
Conrad Nagel, Julia Faye.
THEME: Rich girl marries doomed man so she can
inherit money. But the man is freed and the girl
learns to love him.
EASY GOING (C-AT)
With William Haines, Katherine Moylan.
THEME: A new type of Western comedy, with a
romantic and adventurous background.
FATHER’S DAY (CD-AT)
Sound on disc and film. With Elliott Nugent. Louis
Mann, Mary Doran. Leila Hyams, Robert Montgom-
ery, Jeanne Wood, Francis X. Bushman. Jr.
•FREE AND EASY (C-AT) 8413
(R) March 22. 1930. (TOS) April 26. 1930. Sound
on disc and film. With Buster Keaton, Anita Page,
Trixie Friganza, Robert Montgomery, Marion Schil-
ling, Gwen Lee.
THEME: Story of a girl who seeks fame in Holly-
wood. with a manager who is continually getting
into trouble.
GAY NINETIES. THE (CD-AT) -
Sound on disc and film. With Marion Davies, Law-
rence Gray, Walter Catlett, J. L. Bartlett.
THEME: A story dealing with the loves of the
famous Florodora Sextette of 40 years ago.
•GIRL IN THE SHOW, THE (CD-AT) 5163 7574
(R) August 31, 1929. (TOS) August 31. 1929.
Sound on film and disc. With Bessie Love and
Charles King.
THEME: A girl who gets jealous because she is
taken from the star role and marries the manager
to get revenge on him.
GOOD NEWS (MC-AT)
Sound on disc and film. With Mary Lawlor, Stan-
ley Smith, Bessie Love, Gus Shy, Cliff Edwards,
Delmer Daves.
THEME: A fast musical comedy adapted from the
stage hit of the same name.
•GIRL SAID ‘NO.’ THE (CD-AT) 8382
(R) March 15. 1930. (TOS) April 12. 1930. Sound
on disc. With William Haines, Leila Hyams, Phyllis
Crane, Willard Mack.
THEME: Misadventures of a young college gradu-
ate seeking to establish himself in the business
world, and to win the girl of his choice.
•HALLELUJAH (DA-T) 6579 9555
(R) November 30. 1929. (TOS) January 18, 1930.
Sound on disc. With Nina Mae McKinney, William
Fountaine. Daniel L. Haynes, Harry Gray, Fannie
Bell De Knight. Everett McGarrity, Victoria Spivey,
Milton Dickerson.
THEME: A singer, accused of murder, turns evan-
gelist and preaches against the type of girl he once
loved.
•HER OWN DESIRE (D-AT) — 5850
(R) December 27. 1929. (TOS) January 4, 1930.
With Norma Shearer, Robert Montgomery, Lewis
Stone, Belle Bennett, Ernest Torrence.
HIGH ROAD. THE (CD-AT)
With Ruth Chatterton, Ralph Forbes, Basil Rathbone,
Moon Carroll, Cyril Chadwick, Nance O’Neill.
•HIS GLORIOUS NIGHT (D-AT) 5353 7173 !
(R) September 28, 1929. (TOS) October 26. 1929.
Sound on film and disc. With John Gilbert,
Katherine Dale Owen, Nance O’Neil, Gustav von
Seyffertitz. Hedda Hopper, Tyrell Davis, Gerard
Barry, Madeline Seymour, Richard Carle, Eva Den-
nison.
THEME: A princess, who dismisses her lover be-
cause he is of peasant birth, only to learn after-
wards that he is a respected military officer of means.
HOLLYWOOD REVUE (MC)...> 11699
(R) November 9, 1929. (TOS) November 16, 1929.
Sound on disc. With Bessie Love, Charles King,
Marion Davis, Norma Shearer, William Haines, Joan
Crawford. John Gilbert, Marie Dressier Polly Moran.
Brox Sisters, Anita Page, Buster Keaton.
THEME: A series of acts with singing, dancing,
comedy, done by the above stars.
•IDLE RICH (D-AT) 7351
(R) June 15. 1929. (TOS) June 22, 1929. With
Conrad Nagel, Bessie Love, Leila Hyams, Robert
Ober. James Neill, Edythe Chapman, Paul Kruger,
Kenneth Gibson.
THEME: A young chap who gives his fortune to
the poor so the family of the girl he loves will come
to an understanding with him.
IN GAY MADRID (CD-AT)
With Ramon Novarro, Dorothy Jordon, Beryl Mercer,
L. Howell.
THEME: Adventures of Spanish college students and
their loves.
•IT’S A GREAT LIFE (CD-AT) 6106 8575
(R) December 6, 1929. (TOS) January 25, 1930.
Sound on film and disc. With Duncan sisters,
Lawrence Gray, Jed Phouty, Benny Rubins.
THEME: Two sisters, one who loves the piano player,
Jimmy, the other despises him. They quarrel, but
come to realization that the three must stick to-
gether.
•KISS. THE (D-ME) 7200
(R) November 16, 1929. (TOS) December 21, 1929.
Sound on disc. With Greta Garbo, Conrad Nagel,
Anders Randolf, Holmes Herbert, Lem Ayres, George
Davis.
THEME: A wife who shoots her husband to save a
man she loves. She is acquitted by the jury, but
finally admits that she did the killing.
LADY TO LOVE. (D-AT) 8142
(R) March 8. 1930. With Vilma Banky, Edward G.
Robinson. Robert Ames, Richard Carle, Lloyd Ingra-
ham, Anderson Lawler, Henry Armetta, George Davis.
THEME: A lovely lady has been tricked into mar-
riage. Her beauty and the overwraught typically Nea-
politan expostulations of her beridden husband fur-
nish the key to the entertainment.
•LAST OF MRS. CHEYNEY, THE (D-AT)6484 8651
(R) July 6. 1929. With Norma Shearer, Basil Rath-
bone, George Berraud, Herbert Brunston, Hedda
Hooper. Moon Carrol, Madeline Seymour, Cyril
Chadwick, George K. Arthur, Finch Smiles, Maude
Turner.
THEME: Mrs. Cheyney marries the man who
catches her robbing.
LET US BE GAY (CD-AT)
With Norma Shearer, Marie Dressier, Tyrell Davis,
Raymond Hackett.
THEME: Adaptation of the stage play in which a
divorced couple are unexpectedly brought together at
a Westchester house party.
•LORD BYRON OF BROADWAY (CD-AT) 7069
(R) February 23, 1930. (TOS) March 15. 1930.
Sound on film and disc. With Ethelind Terry,
Charles Kaley, Bennie Rubin, Cliff Edwards, Marion
Schilling.
MADAME SATAN (CD-AT)
Sound on disc and film. With Roland Young, Regi-
nald Denny, Kay Johnson, Lillian Roth. Elsa Peter-
son.
THEME: Spectacular adventure story with musical
background and several sequences on board the Zep-
pelin.
•MAN’S MAN, A (CD-ME) 6683
(R) May 25, 1929. (TOS) June 22, 1929. With Wil-
liam Haines, Josephine Dunn, Sam Hardy, Mae
Busch.
THEME: A soda jerker and his stage-struck wife
are fooled by phoney picture director. But this
enables them to start life anew.
•MARIANNE (CD-AT) 6563 10124
(R) July 20, 1929. (TOS) October 19. 1929. Sound
on film and disc. With Marion Davis. Oscar Shaw,
Robert Castle, Scott Kolk, Emil Chautard, Mack
Swain, Oscar Apfel, Robert Ames.
THEME: A French nurse in the army.
MARCH OF TIME (MC-AT
Sound on disc and film. With Weber and Field. De
Wolf Hopper, Louis Mann, Marie Dressier, Trixie
Friganza, Fay Templeton, Josephine Sabel.
THEME: A revue in three sections, dealing with the
celebrities, dances and humor of the past, present
and future.
•MONTANA MOON (WMC-AT) 7917
(R) March 29. 1930. (TOS) April 19. 1930. Sound
on disc and film. With Joan Crawford. Johnny Mack
Brown, Dorothy Sebastian, Benny Rubin, Cliff Ed-
wards.
THEME: Story of a New York girl camping out in
the West, who chooses between her Eastern and her
Western suitors.
•MYSTERIOUS ISLAND (D-PT) 8569
(R) October 5. 1929. (TOS) November 23, 1929.
Sound on disc. With Lionel Barrymore, Jane Daly,
Lloyd Hughes, Montagu Love, Harry Gribbon, Snitz
Edward, Gibson Gowland, Dolores Brinkman.
THEME: Mysterious adventures under the sea.
•NAVY BLUES (C-AT) 6195 6936
(R) December 20. 1929. (TOS) January 18, 1J30.
Soimd on film and disc. With William Haines. Anita
Page. Karl Dane, J. C. Nugent, Edythe Chapman,
Wade Boteler.
THEME: A sailor’s day leave on shore. He meets
the girl and they’re married.
•NOT SO DUMB (CD-AT)...> 6875
(R) January 17, 1930. (TOS) February 13. Sound
on film and disc. With Marion Davies. Elliot Nugent,
Raymond Hackett. Franklin Pangborn, Julia Faye,
William Holden, Donald Ogden Stewart, Sally Starr,
George Davis.
THEME: A nice, but dumb girl, whose mouth gets
her into endless trouble.
FILM BUYER SECTION
9
May 3, 1930
•OUR MODERN MAIDENS (D-PT) xx 6978
(R) August 24, 1929. (TOS) November 9, 1929.
Sound on disc. With Joan Crawford, Rod La Roque,
Douglas Fairbanks, Jr., Anita Page. Edward Nugent,
Josephine Dunn, Albert Gran.
THEME: A girl who falls in the wrong path with
a boy who don’t love her.
•PAGAN, THE (D-ME) 7150 7359
(R) April 27, 1929. With Ramon Novarro, Renee
Adoree, Dorothy Janis, Donald Crisp.
THEME: A young trader and orphan girl fall in
love only to have the girl's guardian try to separate
them. Their affair goes through.
♦REDEMPTION (D-AT) 6819 6019
(R) April 5, 1930. (TOS) April 12, 1930. Sound
on disc and film. With John Gilbert, Eleanor
Boardman, Renee Adoree, Conrad Nagel.
THEME: A debauche atones for his wayward life by
a noble sacrifice.
ROGUE SONG (Musical Romance-AT) 9723
Sound on disc and film. With Lawrence Tibbett,
Catherine Dale Owen, F. Lake, Laurel and Hardy.
THEME: Story of a bandit chief who woos by means
of his glorious voice.
ROMANCE (D-AT)
With Greta Garbo, Gavin Gordon, Lewis Stone.
THEME: Adaptation of the stage play, dealing with
the love of an actress for a clergyman.
•SHIP FROM SHANGHAI, THE (D-AT) - 6225
(R) January 31. 1930. Sound on film and disc.
With Louis Wolheim, Conrad Nagel, Carmel Myers,
Holmes Herbert. Zeffle Tilbury, Ivan Lindow. Jack
MacDonald.
THEME: A half-crazed sailor piloting a ship on
which are many people.
SINGER OF SEVILLE (D-AT)
Sound on disc and film. With Ramon Novarro,
Dorothy Jordon. Renee Adoree, Ernest Torrence, Nance
O’Neill, Marie Dressier.
Theme: The romantic career of a yound Spanish stu-
dent with an operatic voice.
^SINGLE STANDARD. THE (D-ME) Greta Garbo, Nils
Asther, John Mack Brown. Dorothy Sebastian. Lane
Chandler, Robert Castle, Mahlon Hamilton, Kathlyn
Williams, Zeffle Tilbury.
THEME: A girl who meets a sailor she loves. He is
called away and she marries another man. The
sailor returns, but against her wishes the girl sticks
to her husband and baby.
•SO THIS IS COLLEGE (C-AT) 6104 9143
(R) October 26, 1929. With Elliott Nugent. Robert
Montgomery, Sally Starr.
THEME: Two college pals who get into a quarrel
over a girl. But they succeed in winning the
championship football game.
•SPEEDWAY (CD-ME) - 6962
(R) September 7, 1929. Sound on disc. With Wil-
liam Haines. Anita Page, Ernest Torrence, John
Miljan, Karl Dane.
THEME: A youth who wins the first victory for
an old racing veteran. And also the girl.
•SPIES (MEL) .. 7999
(R) June 15, 1929. With Rudolph Klein Rigge,
Gerda Maurus, Lien Deyers, Louis Ralph, Craighall
Sherry, Willy Fritsch, Lupu Pick.
THEME: A criminal with a strong gang tries to
run a German city. But you "can't beat the law."
•SPITE MARRIAGE (C-ME) ~ 7047
(R) April 6, 1929. With Buster Keaton, Dorothy
Sebastian, Edward Earle, Leila Hyams, William
Bechtel, John Bryon.
THEME: A girl who marries a man she doesn't love
just to spite another man. But she learns to love
her husband.
•THIRTEENTH CHAIR (MEL-AT) .. 5543 6571
(R) October 12, 1929. Sound on film and disc. With
Conrad Nagel. Leila Hyams, Margaret Wycherly,
Helen Milliard, Holmes Herbert, Mary Forbes, Bela
Lugosi, John Davidson, Charles Quartermaine. Moon
Carol.
THEME: A murder trial in which the guilty person
is found after a hard battle.
•THIS MAD WORLD (D-AT)
(R) May 3, 1930. Sound on disc and film. With
Basil Rathbone, Kay Johnson, Louise Dresser.
THEME: A drama during the world war as seen
from the German side.
•THUNDER (D-ME) - — 7783
(R) June 25, 1929. (TOS) August 17, 1929. With
Lon Chaney, James Murray, Phyllis Haver, George
Duryea, Francis Morris, Wally Albright.
THEME: An old engineer who loves his work, but
is put on the retired role when his eyes weaken.
Then he comes to the aid of thousands of helpless
people and rescues them from a flood. He gets his
old job back again.
•TRAIL OF ’98 (D-ME) 8799
(R) January 5, 1929. (TOS) March 23. 1929. With
Dolores Del Rio. Harry Carey, Tully Marshall. Raph
Forbes, Tenen Holtz, Karl Dane, George Holtz, Rus-
sel Simpson, John Down, George Cooper.
THEME: The days of the Gold Rush and the boy
who makes good to win his sweetheart.
•TRIAL OF MARY DUGAN (D-AT) 10000
(R) June 8, 1929. (TOS) July 13. 1929. Lewis
Stone, Norma Shearer, H. B. Warner, Raymond
Hackett, Lilyan Tashman, Olive Tell, Mary Doran,
DeWitt Jennings, Winfield North, Landers Stevens,
Charles Moore, Claud Allister.
THEME: A boy attorney saves his sister from Jail
by proving that she didn’t kill, as accused.
•UNTAMED (D-AT) 5348 7911
(R) November 23, 1929. (TOS) December 14, 1929.
With Joan Crawford, Robert Montgomery, Ernest
Torrence, Holmes Herbert, John Miljan, Gwen Lee.
Edward Nugent, Don Terry, Gertrude Astor, Milton
Farney, Lloyd Ingram, Grace Cunard, Tom O’Brien.
Wilson Benge.
THEME: The escapades of a girl, reared in the
South Seas, who is brought to New York by her
guardian.
•VIKING. THE (D-Synchronized) 8186
(R) November 28, 1929. (TOS) October 26, 1929.
All Technicolor. With Pauline Starke, Donald Crisp,
LeRoy Mason, Anders Randolf, Richard Alexander,
Harry Lewis Woods. Albert MacQuarrie, Roy Stewart,
Torben Meyer, Claire MacDowell, Julia Swayne
Gordon.
THEME : A story of the tenth century revolving
around the explorations of Lief Ericson.
•VOICE OF THE CITY, THE (D-AT) 7427
(It) April 13, 1929. (TOS) May 18, 1929. With
Robert Ames, Willard Mack, Sylvia Field, James
Farley. John Miljan, Clark Marshall, Duane Thomp-
son, Tom McGuire, Alice Moe, Beatrice Banyard.
THEME: An accused murderer escapes jail, and
in the incidents which follow the real criminal is
discovered.
•WHERE EAST IS EAST (D-TME) 6500
(R) May 4. 1929. (TOS) June 15. 1929. With Lon
Chaney. Lupe Velez. Estelle Taylor, Lloyd Hughes,
Louis Stern, Mrs. Wong Wing.
THEME: The story of a faithless mother and wife,
and the efforts of her husband, a trapper of wild
animals, to protect his daughter from a fate similar
to his own.
•WILD ORCHIDS (D-ME) - - —.9235
(R) February 23, 1929. (TOS) February 23. 1929.
With Greta Garbo, Lewis Stone, Nils Asther.
THEME: A husband, prompted by the importunities
of his estranged wife, kills a tiger, thus saving the
life of his wife’s lover. His heroism renews the love
of his wife for him.
•WISE GIRLS (CD-AT) —.8818
(R) September 25, 1929. Sound on disc and film.
With Elliott Nugent, Norma Lee, Roland Young, J.
C. Nugent, Clara Baldnick, Marion Shilling, Leora
Spellman, James Donlan.
THEME: A family comedy revolving around two
sisters desirous of marriage, a testy old father, and
a young man, brave at heart but not in spirit.
•WOMAN RACKET (D-AT) ..
(R) January 24, 1930. Sound on disc and film.
With Tom Moore, Blanche Sweet. Sally Starr. Bobby
Agnew, John Miljan, Tenen Holtz, Lew Kelly, Tom
London, Eugene Borden, John Bryon, Nita Martan,
Richard Travers.
THEME: A wife deserts her husband to return to
the life of a cabaret entertainer. She becomes in-
volved in criminal machinations, but through her
husband, a detective, the case is solved and she re-
turns to him.
•WONDER WOMAN (D-TME) 6835 8796
(R) July 31. 1929. (TOS) August 17. 1929. With
Lewis Stone, Leila Hyams. Peggy Wood. Harry Myers,
Sarah Padden, George Fawcett. Blanche Frederici,
Wally Albright, Jr., Carmencita Johnson, Anita
Louise Fremault, Dietrich Haupt, Ullric Haupt, Jr.
THEME: The story of a famous composer, who,
financially embarrassed, finds solace in his former
sweetheart. Jn the death of his wife, however, he
finds the inspiration for his greatest works.
Paramoimt-Publix
Silent Sound
•APPLAUSE (D-AT) 6896 7066
(R) January 4. 1930. With Helen Morgan. Joan
Peers, Fuller Mellish, Jr.. Henry Wadsworth, Jack
Cameron, Dorothy Cumming.
THEME: The story of a girl who is born as her
father dies in the electric chair for murder, and
the sacrifice the girl makes for her mother.
•BATTLE OF PARIS (D-AT) 6202
(R) November 30, 1920. With Gertrude Lawrence,
Charles Ruggles, Walter Petrie, Gladys Dy Bois,
Arthur Treacher, Joe King.
THEME: A Paris street singer, after the theft of a
wallet from an artist, returns it to him and the two
fall in iove, only to have their happiness broken by
the war and an American dancer. An injury to the
artist, however, reunites the sweethearts.
BEHIND THE MAKEUP (D-AT) 6364
(R) January 11, 1930. With Hal .Skelly. Fay Wray.
William Powell, Kay Francis, Paul Lukas, E. IT.
Calvert, Agostino Borganto.
THEME: The tragic deatli of an actor, whose thiev-
ing proclivities break the heart of his teammate, re-
unite me teammate and his first love, the girl who
had married the unscrupulous actor.
BENSON MURDER CASE. THE (My-AT) 5794
(R) April 12, 1930. With William Powell. Natalie
Moorhead, Eugene Pallette, Paul Lukas, William
Boyd, E. PI. Calvert, Richard Tucker, May Beatty,
Mischa Auer, Otto Yamaoka, Charles McMurphy,
Dick Rush.
TPIEME: The mysterious murder of Anthony Benson
and its puzzling aftermath. From S. S. Van Dine's
novel.
•BURNING UP (CD-AT) 5333 5251
(R) February 1. 1930. Sound on film. With Richard
Arlen, Mary Brian. Tully Marshall. Charles Sellon,
Sam Hardy, Francis McDonald.
THEME: An automobile race, with events leading
up to it, between an unscrupulous driver and one
whose integrity cannot be questioned, the latter win-
ning the girl of his choice.
CHARMING SINNERS (D-AT) 6164
(R) August 17, 1929. With Ruth Chatterton, Clive
Brook, Mary Nolan, William Powell, Laura Hope
Crews, Florence Eldridge, Montagu Love, Juliette
Crosby, Lorraine Eddy, Claude Allister
THEME: The story of a wife who uses a former
sweetheart to discipline her husband.
COCOANUTS, THE (MC).... 8613
(R) August 3, 1929. With the Four Marx Brothers.
Mary Eaton, Oscar Shaw. Katherine Francis, Mar-
garet Dumont, Cyril Ring, Basil Ruysdael, Sylvan
Lee, Gamby-liale and Foster Girls.
•DANCE OF LIFE, THE (CD-AT-S) 7488 10619
(R) September 7, 1929. Sound on disc. With Hal
Skelly, Naucy Carroll. Dorothy Revier. Ralph Then dor,
Charles D. Brown, A1 St, John, May Boley, Oscar
Levant, Gladys Du Bois, James T. Quinn. James
Farley, George Irvin.
THEME: An engrossing story of the vicissitudes of
backstage life.
♦DANGEROUS CURVES (CD-AT) 6539 7278
(R) July 13, 1929. With Clara Bow, Richard Arlen,
Kay Francis. David Newell, Anders Randolph, May
Boley. T. Roy Barnes, Joyce Compton, Charles D.
Brown, Stuart Erwin, Jack Luden.
THEME: A story of the white tops and two of its
performers, a bareback rider and a tight rope walker.
‘DANGEROUS PARADISE (D-AT) 5434 5244
(R) February 22, 1930. (TOS) February 22, 1930.
Sound on film. With Nancy Carroll, Richard Arlen,
Warner Oland, Gustave von Seyffertitz.
THEME: The experience of a girl, a member of a
night club orchestra and a wealthy guest of the
club who. against odds, outwit three unscrupulous
men seeking to kidnap the girl.
DANGEROUS WOMAN, A (Mel-AT) 6643
(R) May 18. 1929. With Baclanova, Clive Brook,
Neil Hamilton. Clyde Cook, Leslie Fenton, Snitz
Edwards.
THEME: The infidelity of a wife, and the efforts
of a man to save his brother from entanglements
with her.
♦DARKENED ROOMS (My-AT) .6066
(R) November 23, 1929. With Evelyn Brent, David
Newell. Neil Hamilton, Doris Hill, Gale Henry, Wal-
lace MacDonald, Blanche Craig, E. H. Calvert,
Sammy Bricker.
THEME: A story revolving around a fake medium
racket.
DEVIL’S HOLIDAY, THE (D-AT) -
With Nancy Carroll, Phillip Holmes, James Kirk-
wood, Hobart Bosworth. Ned Sparks, Morgan Farley,
Jed Prouty, Paul Lukas, ZaSu Pitts, Morton
Downey, Guy Oliver, Jessie Pringle, Wade Boteler,
Laura La Varnie.
THEME: The story of a manicurist, grafter and pro-
fessional "good girl," in whose life suckers, sinners
and saints play strange parts. She scoffs at them
and laughs at 'love. But love triumphs.
•DIVORCE MADE EASY (CD-AT) — .5270 5386
(R) July 6. 1929. With Douglas MacLean, Marie
Prevost, Johnny Arthur, Frances Lee. Dot Farley,
Jack Duffy, Buddy Watles, Hal Wilson.
THEME: A humorous plot, with a husband and
wife endeavoring to frame an escapade which will
give them a divorce.
DOCTOR’S SECRET, THE (D-AT) .. 5823
(R) January 26, 1929. With Ruth Chatterton, H.
B. Warner, John Loder, Robert Edeson, Wilfred Noy,
Ethel Wales, Nanci Price, Frank Finch- Smiles.
THEME: A drama of marital life, with a doctor,
through his clever story, as a mediator between hus-
band and wife.
DUMMY, THE (Mel-AT) — — 5357
(R) March 9, 1929. With Ruth Chatterton, Fred-
erio March. John Cromwell, Fred Kohler, Mickey
Bennett, Vondell Darr, Jack Oakie, ZaSu Pitts,
Richard Tucker. Eugene Pallette.
THEME: A drama in which an estranged husband
and blackmailers are involved in a kidnaping plot.
•FASHIONS IN LOVE (D-AT). — 6024 6325
(R) June 29, 1929. With Adolphe Menjou, Fay
Compton, Miriam Seegar, John Miljan. Joan Stand-
ing, Robert Wayne, Russ Powell, Billie Bennett,
Jacques Vanaire.
THEME: The wife of one and the husband of an-
other announce a double divorce and marriage, and
by so doing win back the love of their respective
mates.
•FAST COMPANY (CD-AT) 6459 6863
(R) September 14, 1929. Sound on disc. With
Jack Oakie. Richard (Skeets) Gallagher, Evelyn
Brent, Gwen Lee.
•FOUR FEATHERS. THE (D-ME) 7472
(R) December 28. 1929. With Richard Arlen, Fay
Wray, William Powell, Clive Brook, Theodore von
Eltz, Noah Beery, Zack Williams, Noble Johnson,
George Fawcett.
THEME: The tribulations, and final victory, of a
young man overcome by cowardice.
GENTLEMEN OF THE PRESS (D-AT) 7176
(R) May 4, 1929. With Walter Huston, Katherine
Francis, Charles Ruggles, Betty Lawford. Norman
Foster, Duncan Pewarden, Lawrence Leslie.
THEME: A story, tragic in its development, bearing
out the newspaper code, "the paper must go to
press."
•GLORIFYING THE AMERICAN GIRL (MC).678G 7727
(R) December 7, 1929. With Mary Eaton, Edward
Crandall. Olive Shea, Dan Healy, Kaye Renard,
Sarah Edwards. In revue scenes, Eddie Cantor,
Helen Morgan, Rudy Yalee.
THEME: A girl’s ambitions carry her to the pin-
nacle in Broadway shows.
•GREEN MURDER CASE, THE (My-AT) 6383
(It) August 31. 1929. With William Powell, Flor-
ence Eldridge, Ullrich Haupt, Jean Arthur, Eugene
Pallette, E. H. Calvert, Gertrude Norman. Lowell
Drew, Morgan Farley, Brandon Hurst, Augusta Bur-
mester, Marcia Harriss. Mildred Golden, Mrs. Wil-
fred Buckland, Helena Phillips, Shep Camp, Charles
E. Evans.
THEME: Several members of a family are killed,
and . Well. Philo Yance ferrets out the mur-
derer.
•HALF WAY TO HEAVEN (D-AT) 5179 6254
(R) December 14, 1929. With Charles (Buddy)
Rogers, Jean Arthur, Paul Lucas, Helen Ware, Oscar
Apgel, Edna West, Irvin Bacon. A1 Hill, Lucille
Williams, Richard French. Freddy Anderson. Nestor
Aber,- Ford West, Guy Oliver.
THEME: A circus story in which a conniving
aerialist loses, not only his job, but the girl he is
trying to win.
HOLE IN THE WALL. THE (My-AT) 5850
(R) April 27, 1929. With Claudette Colbert, Edward
G. Robinson, David Newell, Nelly Savage, Donald
Meek, Alan Brooks, Louise Clossetf Hale, Katherine
Emmet, Marcia Kagno, Barry MacoUum. George Mc-
Quarrie, Helen Crane.
THEME: A girl, supposedly a member of a kidnap-
ing band, aids the police in capturing the gang and
in returning a 3tolen child to his home.
•HOMECOMING (D-ME) 8156 8156
(R) February 16, 1929. With Lars Hansen, Dita
Parlo, Gustav Frohlich.
THEME: The story of a man who returns home only
to find his wife in love with his best friend.
HONEY (CD-AT) .. 6701
(R) March 29, 1930. (TOS) April 5. 1930. With
Nancy Carroll. Lillian Roth. Mitzi, Richard (Skeets)
Gallagher. Stanley Smith, Harry Green, Jobyna How-
land, ZaSu Pitts, Charles Sellon.
•HUNGARIAN RHAPSODY: See Ufa.
•ILLUSION (CD-AT) 6141 6972
(R) September 21, 192(L Sound on disc. With
Charles (Buddy) Rogers, Nancy Carroll. June Collyer.
Ivnute Erickson. Eugenie Besserer, Kay Francis,
Maude Turner, William McLaughlin. Katherine Wal-
lace, William Austin, Frances Raymond, Eddie Kane.
Michael Visaroff.
THEME: A story of backstago in vaudeville.
•INNOCENTS OF PARIS (D-AT-S) 7816 6148
(R) May 25, 1929. With Maurice Chevalier, Sylvia
Beecher, Russell Simpson. George Fawcett, Mrs.
George Fawcett, John Miljan, Margaret Livingston,
David Durand, Johnny Morris.
THEME: A junk man, turned dealer in antiques,
becomes the savior of a youth whose relatives for-
sake him.
10
FILM BUYER SECTION
May 3, 1930
JEALOUSY (D-AT) - 6107
(R) September 28. 1929. Sound on disc and film.
With Jeanne Eagels. Frederic March, Halliwell
Hobbes, Blanche Le Clair, Henry Daniell, Hilda
Moore.
THEME: The struggle for love induced by three
persons — an artist, a rich man and the sweetheart of
the artist.
•KIBITZER (CD-AT) 6569 7273
(R) January 11. 1930. Sound on disc. With Harry
Green, Mary Brian, Neil Hamilton, David Newell.
THEME: A humorous series of experiences result-
ing from stock market transactions and love.
LADIES LOVE BRUTES (D-AT) -
(Rl April 20. 1930. (TOS) April 19, 1930. With
George Bancroft, Frederic March, Mary Astor, Stanley
Fields.
LADY LIES, THE (CD-AT) .. 7004
(R) September 21, 1929. Sound on disc. With Wal-
ter Huston, Claudette Colbert, Charles Buggies.
Patricia Deering, Tom Brown, Betty Garde, Jean
Dixon. Duncan Penwarden, Virginia True Boardman.
Verne Deane.
THEME: Two children intervene between father and
relatives, and the father, a widower, marries the
girl of his choice, bringing happiness to his family.
LAUGHING LADY, THE (D-AT) 7391
(It) December 28, 1929. With Ruth Chatterton,
Cli\e Brook.
•LETTER, THE (D-AT) 5778 5490
(R) April 13, 1929. (TOS) May 18. 1929. With
Jeanne Eagels, O. P. Heggie, Reginald Owen, Her-
bert Marshall, Irene Brown, Lady Tsen Mei, Tamaki
Yoshiwara.
THEME: Written words in the form of a letter
raise havoc in the lives of certain members of the
British colony in Singapore.
•LOOPING THE LOOP (D-M E)...„ 6676 6769
(R) March 1G, 1929. With Werner Kraus, Jenny
Jugo, Warwick Ward, Gina Manes.
THEME: A story concerning clowns and acrobats,
and the fickle attitude toward love, and then the
deep realization of true love.
•LOVE DOCTOR, THE (CD-AT) 5503 5378
(R) October 5, 1929. Sound on disc. (TOS) Octo-
ber 19, 1929. With Richard Dix, June Collyer. Mor-
gan Farley, Miriam Seegar, Winfred Harris, Lawford
Davidson, Gale Henry.
THEME: Doctor Sumner determines that love shall
not interfere with his career, but Grace and Vir-
ginia are in love with him.
•LOVE PARADE. THE (D-AT) 7094 10022
(R) January 18. 1930. Sound on disc. With Maurice
Chevalier, Jeanette MacDonald, Lupino Lane, Lillian
Roth, Edgar Norton. Lionel Belmore. Albert Roc-
cardi, Carleton Stockdale, Eugene Palette, Russell
Powell, Margaret Fealy, Virginia Bruce.
THEME : Almost a fairy story of a prince charm-
ing and a lovely queen.
•MAN I LOVE. THE (D-AT) 6524 6669
(R) May 25. 1929. (TOS) May 25. 1929. With
Richard Arlen, Mary Brian, Baclanova, Harry Green,
Jack Oakie, Pat O’Malley, Leslie Fenton, Charles
Sullivan, William Vincent.
THEME: A prize-fight story.
•MARRIAGE PLAYGROUND, THE (CD-AT) 6610 7182
(R) December 21, 1929. (TOS) December 21, 1929.
With Mary Brian, Frederic March, Lilyan Tashman,
Huntley Gordon, Kay Francis, William Austin.
Seena Owen, Little Mitzi, Billy Seay. Philippe de
Lacey, Anita Louise, Ruby Parsley, Donald Smith,
Jocelyn Lee, Maude Turner Gordon, David Newell.
THEME: The theme deals with one of Cupid’s
vagaries.
MEN ARE LIKE THAT (CD-AT) 5467
(R) March 22. 1930. With Hal Skelly. Doris Hill,
Charles Sellon. Clara Blandick, Morgan Farley,
Helen Chadwick, William B. Davidson, Eugene Pal-
ette, George Fawcett.
THEME: The sunny side of American family life,
presented humorously and humanly.
•MIGHTY, THE (D-AT) 6097 6802
(R) November 1G, 1929. (TOS) November 16, 1929;
January 11. 1930. With George Bancroft, Esther
Ralston, Warner Oland, Raymond Hatton, Dorothy
Revier. Morgan Farley. O. P. Heggie, Charles Sel-
lon, E. H. Calvert, John Cromwell.
THEME: A gunman returns from the war a hero,
and remains a hero.
MYSTERIOUS DR. FU MANCHU. THE (My-AT) 7663
(R) August 10. 1929. (TOS) August 20. 1929.
With Warner Oland, Jean Arthur, Neil Hamilton.
O. P. Heggie. William Austin. Claude King, Charles
Stevenson. Noble Johnson, Evelyn Selbie, Charles
Biblyn, Donald McKenzie, Lawford Davidson, Lask
Winters. Charles Stevens, Chapel Dosset, Tully
Marshall.
A Chinese picture with most of the action taking
place in London.
ONLY THE BRAVE (D-AT) 6024
(R) March 8. 1930. With Gary Cooper, Mary Brian,
Phillips Holmes, James Neill, Morgan Farley, Guy
Oliver, Virginia Bruce, William Le Maire, Freeman
S. Wood, John H. Elliott.
THEME: A young Union cavalry man who, dis-
appointed in love, volunteers to go as a spy into the
Confederate lines.
PARAMOUNT ON PARADE (MC)
With Richard Arlen, Jean Arthur, William Austin,
George Bancroft, Clara Bow, Evelyn Brent, Mary
Brian, Clive Brook, Virginia Bruce, Nancy Carroll,
Ruth Chatterton, Maurice Chevalier, Gary Cooper,
Leon Errol, Stuart Erwin, Kay Francis, Sheets Gal-
lagher. Harry Green, Mitzi Green. James Hall,
Phillips Holmes, Helen Kane, Dennis King. Abe
Lyman and Band. Frederic March, Nino Martini.
Mitzi Mayfair, David Newell. Jack Oakie, Warner
Oland, William Powell, Charles Rogers.
THEME: This picture is described as a talking,
singing and dancing festival of the stars.
POINTED HEELS (D-AT) 5689
(R) December 21, 1929. With William Powell. Fay
Wray. Helen Kane. Richard "Sheets" Gallagher. Phil-
lips Holmes, Adrienne Dore, Eugene Palette.
THEME: A story of the stage.
•RAINBOW MAN, THE (D-AT) _ 8500
(R) May 18. 1929. (TOS) June 22, 1929. With Ed-
die Dowling, Marian Nixon. Frankie Darro. Sam
Hardy, Lloyd Ingram, George Hayes.
THEME: In which Rainbow Ryan proves himself
worthy of a girl’s love, and the love of a boy, to
whom he plays father.
•RETURN OF SHERLOCK HOLMES, THE (D-AT)
.. 6378 7012
(R) October 2G, 1929. Sound on disc. (TOS)
November 1G, 1029. With Clive Brook, H. Reeves
Smith, Betty Lawford, Charles Hay, Phillips Holmes,
Donald Crisp, Harry T. Morey, Hubert Druce. Ar-
thur Mack.
THEME: In which Sherlock Holmes in some of his
clever disguises apprehends the villain.
•RIVER OF ROMANCE, THE (CD-AT) 7028 7009
(R) July 29. 1929. (TOS) August 3. 1929. With
Charles (Buddy) Rogers. Mary Brian, June Collyer.
Henry B. Walthall. Wallace Beery, Fred Kohler.
Natalie Kingston, Mrs. George Fawcett, Anderson
Lawler, George Reed.
ROADHOUSE NIGHTS (CD-AT) 7202
(R) February 22, 1930. (TOS) March 1. 1930.
Sound-on-lilm. With Helen Morgan, Charles Ruggles,
Fred Kohler, Jimmy Durante, Fuller Mellish, Jr.,
Leo Donnelly, Tammany Young, Joe King, Lou Clay-
ton, Eddie Jackson.
THEME: A story of a newspaper reporter break-
ing into a roadhouse for a story.
•SARAH AND SON (D-AT) 6868
(R) March 2. 1930. (TOS) March 2, 1930. With
Ruth Chatterton, Frederic March, Fuller Mellish, Jr.,
Phillip de Lacy.
THEME : A story of mother love.
•SATURDAY NIGHT KID, THE ( D-AT). ...6392 6015
(R) October 26. 1929. Sound on disc. (TOS) No-
vember 2, 1929. With Clara Bow. James Hall,
Jean Arthur, Charles Sellon, Ethel Wales, Frank
Ross, Edna May Oliver. Heymen Meyer, Eddie Dunn,
Leone Lane, Jean Harlow.
THEME: The ever present triangle in the lives of a
boy and girl.
•SEVEN DAYS LEAVE (D-AT) 6507 7300
(R) January 25. 1929. (TOS) February 1. 1930.
With Gary Cooper. Beryl Mercer, Dalsey Belmore,
Nora Cecil, Temple Pigett, Arthur Hoyt, Arthur
Metcalfe.
•SLIGHTLY SCARLET (D-AT) 5234 6204
(R) February 22, 1930. (TOS) March 8. 1930.
Sound-on-film. With Evelyn Brent, Clive Brook,
Paul Lukas, Eugene Palette. Helen Ware, Virginia
Bruce, Henry Wadsworth, Claud Allister, Christiane
Yves, Morgan Farley.
THEME: A charming American girl and a debonair
Englishman flirt in Paris.
•STAIRS OF SAND (D) 4900
(R) June 8, 1929. With Wallace Beery, Jean Ar-
thur, Phillips R. Holmes. Fred Kohler, Chester
Conklin, Guy Oliver, Lillian Worth, Frank Rice,
Clarence Sherwood.
THEME: A bold bandit who finally allows the hero
and heroine to love each other without interfering.
•STREET OF CHANCE (D-AT) 5962 7023
(R) February 8. 1930. Sound-on-film. With Wil-
liam Powell, Jean Arthur, Kay Francis, Regis
Toomey, Stanley Fields. Brooks Benedict, Betty Fran-
cisco. John Risso, Joan Standing, Maurice Black, Irv-
ing Bacon.
THEME: The story of the all-absorbing power in
a man's life — gambling.
STUDIO MURDER CASE. THE (My-AT) 6500
(R) June 1, 1929. (TOS) June 22. 1929. With
Neil Hamilton. Warner Oland. Frederic March. Flor-
ence Eldridge, Doris Hill. Eugene Palette. Chester
Conklin. Lane Chandler, Gardiner James, Guy Oliver,
E. H. Calvert, Donald MacKenzie.
THEME: Richard Hardell. who has won a chance in
a motion picture, is found murdered on the stage
set. The murderer is found out and the innocent
girl acquitted.
•SWEETIE (CD-AT) 6303 8859
(R) November 2. 1929. (TOS) December 7, 1929.
With Nancy Carroll, Stanley Smith. Helen Kane.
Joseph Depew, Jack Oakie, William Austin, Stuart
Erwin, Wallace MacDonald, Aileen Manning.
THEME: A high school picture in which football
plays a big part.
•THUNDERBOLT (D-AT) 7311 8571
(R) June 22, 1929. (TOS) August 3. 1929. With
George Bancroft, Richard Arlen, Fay Wray, Tully
Marshall, Eugenie Besserer. James Spottswood. Fred
Kohler, Mike Donlin, S. S. R. S. Stewart. George
Irving, Robert William Thorne, E. H. Calvert, King
Tut.
THEME: An underworld gangster who swears re-
venge, and finally goes to his death with a great
understanding.
VAGABOND KING. THE (D-TME) 9413
(R) April 19. 1930. (TOS) March 1. 1930. With
Dennis King, Jeanette MacDonald, O. P. Heggie,
Lillian Roth, Warner Oland, Arthur Stone, Thomas
Ricketts.
THEME: Based on the life of Francois Villon, a
Parisian poet who lived in the 15th century.
•VIRIGNIAN. THE (D-AT) 7404 8717
(R) November 9, 1929. (TOS) January 18, 1930.
With Gary Cooper, Walter Huston, Richard Arlen,
Mary Brian, Chester Conklin. Eugene Palette, E. H.
Calvert, Helen Ware, Victor Potel, Tex Young, Charles
Stevens.
THEME: A rustler type of western, with Texas as
the setting. A typical story of the cattle ranches
in the latter half of the nineteenth century.
•WELCOME DANGER (C-AT) 10796 9955
(R) October 19. 1929. Sound on disc. (TOS)
January 18, 1930. With Harold Lloyd. Barbara
Kent, Noah Young, Charles Middleton, William Wal-
ling.
•WHEEL OF LIFE (D-AT) 5305 5153
(R) June 15, 1929. (TOS) July 6, 1929. With
Richard Dix, Esther Ralston. O. P. Heggie, Arthur
Hoyt. Myrtle Stedman, Larry Steers, Regis Toomey,
Nigel de Brulier.
THEME: A soldier saves a girl, unhappily married,
from drowning, and in the end marries her, after
her husband is killed in battle.
WHY BRING THAT UP (CD-AT) 6124 7882
(R) October 12. 1929. Sound on disc. (TOS) No-
vember 2, 1929. With Moran and Mack. Evelyn
Brent, Harry Green. Bert Swor, Freeman S. Wood.
Lawrence Leslie, Helene Lynch, Selmer Jackson,
Jack Luden. Monte Collins, Jr., George Thompson,
Eddie Kane, Charles Hall.
•YOUNG EAGLES (D-AT) 6710 6406
(R) April 5. 1930. (TOS) March 22, 1930. With
Charles (Buddy) Rogers, Jean Arthur, Paul Lukas,
Stuart Erwin. Frank Ross, Jack Luden, Freeman
Wood. Gordon De Main, George Irving, Stanley
Blystone.
THEME: An air epic.
YOUNG MAN OF MANHATTAN (CD-AT) 7621
(R) May 17. 1930. With Claudette Colbert, Norman
Foster, Ginger Rogers, Charles Ruggles, Leslie Austin,
Four Aalby Sisters, H. Dudley Hawley.
THEME: The story of a young sports writer and his
motion picture columnist wife, whose aggressiveness
keeps the family in funds. A drink of poison liquor
and temporary blindness afford the climax of the
story.
Pathe
Silent Disc Film
AWFUL TRUTH, THE (CD-AT) 6229 6I2‘
(R) August 10, 1929. (TOS) September 7, October
19, 1929. With Ina Claire, Henry Daniels, Theo-
dore Von Eltz, Paul Harvey, Blanche Frederici,
Judith Vosselli, John Roche.
THEME: Quarrels and Jealousy result in divorce,
with neither the wife nor the husband desiring it.
Amends are made, they remarry and sail for Paris
on their second honeymoon.
•BIG NEWS (My-AT) - 6950 6130 6028
(R) September 7, 1929. With Robert Armstrong,
Carol Lombard, Tom Kennedy, Warner Richmond.
Wade Boteler, Sam Hardy, Charles Sellon. Robert
Dudley.
THEME: A newspaperman is discharged for alleged
drunkenness, is threatened with divorce and is framed
by a gang. He is ultimately vindicated of any
wrong doing.
•CAPTAIN SV/AGGER ( D-Synchronized)63l2 6312
(R) October 14. 1928. With Rod LaRocque, Sue
Carol, Richard Tucker, Victor Potel, Ulrich Haupt.
THEME: A story of the aftermath of the world
war, with an American aviator, both in war and in
civil life, the nemesis of a German warrior.
•FLYING FOOL. THE (D-AT) 6700 6839 6764
(R) June 23, 1929. With William Boyd. Marie
Prevost, Russell Gleason, Tom O'Brien.
THEME: The story of two brothers, one an aviator,
and their escapades in love.
•FORTY-FIVE CALIBRE WAR (W) 4790
(R) February 17, 1929. With Don Coleman. Ben
Corbett, A1 Hart, Edward Jones. Duke R. Lee. Floyd
• Ames, Jeanette Loff, Murdock MacQuarrie, Orin
Jackson.
THEME: The dispersal of bandits who have been
robbing the homes of settlers wins for the rescuer
the love of his childhood sweetheart.
•GERALDINE (CD-Synchronized) 5959 5587
(R) January 20, 1929. With Eddie Quillan, Marion
Nixon, Albert Gran, Gaston Glass.
THEME: A young man, assigned to an old mission
by the father of a girl, finds that he loves the girl,
and after unpleasant experiences, wins her.
•GODLESS GIRL, THE (D-AT) 9019 9328
(R) March 31, 1929. With Lina Basquette, Marie
Prevost, George Duryea, Noah Beery, Eddie Quillan,
Mary Jane Irving. Julia Faye. Viola Louie, Emily
Barrye, Clarence Burton, Dick Alexander, Kate Price,
Hedwig Reicher.
THEME: Inmates of a reformatory win their free-
dom through their heroism during a fire.
GRAND PARADE, THE (D-AT. S) .....7650 7450
(R) February 2, 1930. (TOS) February S, 1930.
With Helen Twelvetrees, Fred Scott, Richard Carle,
Marie Astaire, Russell Powell, Bud Jamieson, Jimmy
Adams.
THEME: A minstrel, who has surrendered to drink,
stages a comeback after his marriage and is the hit
of the show.
HER PRIVATE AFFAIR (D-AT) 5662 6543 6440
(R) October 5, 1929. (TOS) November 9, 1929,
January 18, 1930. With Ann Harding, Harry Ban-
nister, Kay Hammond. William Orlamond, Lawford
Davidson, Elmer Ballard, Frank Reicher.
THEME: A stoiy of blackmail and murder, and the
part they play in bringing together again a judge
and his estranged wife.
•HIGH VOLTAGE (D-AT) 5518 5837 5743
(R) June 16, 1929. With William Boyd, Owen
Moore, Carol Lombard, Diane Ellis. Billy Bevan,
Phillips Smalley.
THEME: Events transpiring while stranded in a
mountain blizzard win freedom for a man and a
woman who have found themselves in the arms of
the law.
•HIS FIRST COMMAND (D-AT) _.5577 5995 5850
(R) January 19. 1930. With William Boyd, Dorothy
Sebastian. Gavin Gordon, Helen Parrish, Alphonz
Ethier, Howard Hickman, Paul Hurst, Jules Cowles,
Rose Tapley, Mabel Van Buren. Charles Moore.
•KING OF KINGS ( D-Synchronized) 10196 13500
(R) September 30, 1928. With H. B. Warner,
Jacqueline Logan, Dorothy Cummings. Ernest Tor-
rence, Joseph Schildkraut, Robert Edeson, Sidney
D’Albrook, Rudolph Schildkraut, Sam DeGrasse, Vic-
tor Varconi, William Boyd. Matt Moore, Julia Faye,
Kenneth Thomson, Alan Brooks
LUCKY IN LOVE (AT, S) - 6987 6870
(R) August 17. 1929. With Morton Downey. Betty
Lawford, Colin Keith-Johnson. Halliwell Hobbs. J. M.
Kerrigan, Richard Tabor, Edward O'Connor, Mary
Murray, Mackenzie Ward, Louis Sorin, Sonia Karlov.
T.vrell Davis, Elizabeth Murray.
THEME: A musical romance. A young American
singer of Irish descent, wins the hand of the daughter
of an impoverished earl, who is on the verge of losing
his castle.
MOTHER’S BOY (AT, S) - 7533 7423
(R) May 12, 1929. With Morton Downey, Beryl
Mercer. John T. Doyle, Brian Donlevy, Helen
Chandler, Osgood Perkins, Lorin Raker, Barbara Ben-
nett, Jennie Moskowitz, Jacob Frank, Louis Sorin.
Robert Glecker, Tyrell Davis, Allan Vincent, Leslie
Stowe.
THEME: A musical romance. A youth, accused of
stealing his father's savings, becomes the protege of
a wealthy society woman and later the lead in a
musical revue, events which lead to his vindication.
•NOISY NEIGHBORS (CD-Synchronized)5735 5735
(R) January 27. 1929. With Eddie Quillan, Alberta
Vaughn, Quillan Family, Theodore Roberts, Ray Hal-
lor. Russell Simpson, Robert Perry, Mike Donlin,
Billy Gilbert.
THEME: A comedy drama, with the Quillan Family
performing their vaudeville stunts.
•OFFICER O’BRIEN (D-AT) 5440 6776 6740
(R) February 15. 1930. (TOS) March S. 1930.
With William Boyd, Ernest Torrence, Dorothy Sebas-
tian, Clyde Cook, Russell Gleason. Paul Hurst,
Arthur Houseman, Ralf Harolde.
•OH, YEAH! (CD-AT) 5657 7001 6890
(R) October 19. 1929. (TOS) October 26. 1929.
With Robert Armstrong, James Gleason, ZaSu Pitts,
Hay 3, 1930
FILM BUYER SECTION
II
Patricia Caron. Bud Fine, Frank Hagney. Harry
Tyler. Paul Hurst.
THEME: Two hoboes, one accused of a theft in
a railroad town, wring a confession from the real
thief, but find themselves in a hospital as the result
of a wreck. This reunites them with their sweet-
hearts.
•PARIS BOUND ( D- AT). — 6684 6783 6684
(It) August 3, 1929. (TOS) August 10, 1929.
With Ann Harding, Frederic March, George Irving.
Leslie Fenton, Hallam Cooley. Juliette Crosby, Char-
lotte Walker, Carmelita Geraghty, Ikla Chase.
THEME: A husband and wife, their marriage re-
sented by former sweethearts, become estranged, only
to learn that their love is too great to permit of
divorce.
•RACKETEER, THE (D-AT) 6035 6118 6119
(R) November 9, 1929. With Robert Armstrong.
Carol Lombard, Roland Drew, Jeanette Loff, Paul
Hurst, John Loder.
THEME: The killing of a gangster by police brings
love into the life of a young violinist who had
been befriended by the gangster.
•RED HOT RHYTHM (MC) - 5783 6981 6981
(R) November 23, 1929. With Alan Hale, Walter
O'Keefe. Kathryn Crawford, Josephine Dunn. Anita
Garvin. ILka Chase.
THEME: The romantic escapades of a song plugger
and a music publisher.
•RICH PEOPLE (CD-AT) 6306 7122 7074
(R) January 5, 1930. (TOS) October 10, 1929.
With Constance Bennett, Regis Toomey, Robert Ames,
Mahlon Hamilton, Illta Chase, John Loder, Polly
Ann Young.
THEME: The breaking down of the barrier between
the wealthy and the common people through the
rescue of a society girl from bandits.
•SAILOR’S HOLIDAY (CD-AT) 5299 5354 5260
(R) September 14, 1929. With Alan Hale. Sally
Eilers, George Cooper, Paul Hurst, Mary Carr.
Charles Clary.
THEME: A story of a sailor’s off day.
•SHADY LADY, THE (D-Synchronized) 5508 6132 6132
(R) January 20, 1929. With Phyllis Haver. Robert
Armstrong, Louis Wolheim, Russell Gleason.
THEME: The story of a girl who innocently be-
comes involved in a New York murder case, and
later in a smuggling plot.
•SHOW FOLIO (CD-Synchronized) 6581 6581 6581
(R) October 21. 1929. With Eddie Quillan. Lina
Basuuette. Robert Armstrong, Carol Lombard, Bessie
Barriscale, Craufurd Kent.
^SOPHOMORE, THE (C-AT).- 5799 6653 6526
(R) August 24. 1929. (TOS) August 24 1929.
With Eddie Quillan, Sally O'Neil. Stanley Smith.
Jeanette Loff, Russell Gleason. Sarah Padden. Brooks
Benedict, Spec O’Donnell.
•THIS THING CALLED LOVE (CD-AT)6687 6875 6697
(R) December 15, 1929. With Constance Bennett,
Edmund Lowe, Roscoe Karns, ZaSu Pitts, Carmelita
Geraghty, John Roche, Stuart Erwin, Ruth Taylor.
THEME: A girl who would not believe that marri-
ages were made in Heaven finds that after all real
happiness is in the arms of her husband, rather
than in the arms of other men.
Radio Pictures
Silent Sound
ALIAS FRENCH GERTIE (Mel-AT)
(A) April 20, 1930. (TOS) April 19, 1930.
Bebe Daniels, Ben Lyon.
•BEAU BANDIT (CD-AT) - -
(R) March 2. 1930. With Conrad Nagel.
Kenyon.
•CASE OF SERGEANT GRISCHA (D-AT)
(R) February 23, 1930. (TOS) March 8, 1930.
Chester Morris, Betty Compson.
With
6169
Doris
.. 8191
With
curywoos, the (MC)....
(V.) May 4, 1930. With Bert Wheeler,
Woolsey.
Robert
•FRAMED (Mel-AT) 1
(11) March 16, 1930. With Evelyn Brent. R. Toomey.
•Ginr. OF THE PORT (Mel-AT) - .....6174
(It) February 2, 1930. With Sally O’Neil, M. Lewis.
HA«K ISLAND (My-AT)
(II) May 11, 1930. With Betty Compson. Alice Joyce.
H F ’KNEW WOMEN (Mel-AT) -
(R) May 18. 1930. (TOS) April 26, 1930. With
Lowell Sherman, Alice Joyce.
MIT the DECK (MC)
'71) February 2. 1930.
Oalde.
9327
With Polly Walker, Jack
•LOVE COMES ALONG (Mel-AT) - 7038
(R) January 5. 1930. With Bebe Daniels and Lloyd
Hughes.
•LOVIN’ THE LADIES (C-AT) 6139
(R) April 6, 1930. (TOS) April 26, 1930. With
Richard Dix, Lois Wilson.
SECOND WIFE (Mel-AT) 6058
(R) February 9, 1930. With Conrad Nagel, Betty
Compson.
•SEVEN KEYS TO BALDPATE (CD-AT) 6579
(R) January 12, 1930. With Richard Dix, M.
Seegar.
Sono Art- World Wide
Silent Sound
BIG FIGHT, THE (CD-AT) .. 7300
(R) August 1. 1929. Sound on disc and film. With
“Big Boy" Guinn Williams, Lola Lane, Stephin
Fetchit, Ralph Ince, Wheeler Oakman.
BLACKMAIL (My-AT .. 7136
(R) October 1929. Sound on disc and film. With
Donald Calthrop, Anny Ondra, John Longden.
THEME: A mystery drama of London’s Scotland
Yards.
BLAZE O’GLORY (CD-AT) 8800
(R) December 1929. Sound on disc and film. With
Eddie Dowling, Betty Compson, Henry Walthall.
Frankie Darro.
COCK O’ THE WALK (CD-AT) 7200
(R) May 15, 1930. (TOS) April 20. 1930. Sound
on disc and film. With Joseph Sehilclkraut, Myma
Loy, Olive Tell, Edward Peil, Wilfred Lucas.
THEME: The story of a conceited philanderer who
employs his physical charms to a great intrinsic
advantage.
DUDE WRANGLER, THE (CW-AT) 6200
(R) July, 1930. Sound on disc and film. With
Lina Basquette, Francis X. Bushman, Clyde Cook,
George Duryea, Ethel Wales.
FIGHTING FOR THE FATHERLAND (War Picture) ....6000
(R) April 1930. Synchronized. With cast cf promi-
nent Germans engaged in the world war.
THEME: This war story presents actual shots from
the front.
GREAT GABBO (D-AT) 9950
(R) October 1929. Sound on disc and film. (TOS)
December 21. 1929. With Erich von Stroheim, Betty
Compson, Margie Kane.
THEME: The rise and fall of a great ventriloquist.
HELLO SISTER (CD-AT) 6500
(R) January 1930. Sound on disc and film. With
Lloyd Hughes, Olive Borden, George Fawcett.
KITTY (D-ME) .. .. 8300
(R) June 1929. Sound on disc and film. With
Estelle Brody, John Stuart, Marie Ault, Dorothy Cum-
ming.
MIDNIGHT DADDIES (C-AT) .. 5644
(R) August 1929. Sound on disc and film. With
Harry Gribbon, Andy Clyde, Alma Bennett.
PICCADILLY (D-Synchronized) 8000
(R) July 1929. (TOS) August 24, 1929. With Gilda
Gray, Anna May Wong, Jameson Thomas.
RENO (D-AT) 7000
(R) September 1, 1930. Sound on disc and film.
With Ruth Roland, Kenneth Thompson, Montagu
Love, Sam Hardy.
THEME: A story of America's divorce haven, and
adapted from Cornelius Vanderbilt, Jr.'s novel of
the same title.
TALK OF HOLLYWOOD (CD-AT) .. 6586
(R) December 1929. Sound on disc and film. With
Nat Carr, Fay Marbe, Hope Sutherland.
UP THE CONGO (Lecture) .. .. 5800
(R) December 15, 1929. With African natives.
THEME: A novelty jungle picture.
WHAT A MAN! (CD-AT) 6800
(R) June 1, 1930. Sound on disc and film. With
Reginald Denny, Miram Seegar.
Talking Picture Epics
Silent Sound
ACROSS THE WORLD WITH MR. AND
MRS. MARTIN JOHNSON (PT, M) 8208
(B) September 1, 1930. Sound on film.
THEME: Mr. and Mrs. Martin Johnson and three
boy scouts who visited them in Africa. Cannibals,
animals, and natives of various countries. An
authentic adventure picture.
*SI MBA (Synchronized) 7380 7505
(R) January 1, 1929. Sound on disc and film.
THEME: Mr. and Mrs. Martin Johnson with natives
and animals of British East Africa.
HUNTING TIGERS IN INDIA (PT, M)...„ 8020
(R) January 1, 1930. Sound on disc and film.
THEME: Commander G. M. Dyott and animals
and natives of India in an authentic adventure film.
BREAKUP, THE (PT, M) 490o
(R) May 15, 1930. Sound on film.
THEME: Captain Jack Robertson and dog, Skooter,
in an Alaskan adventure picture.
WILD MEN OF KALIHARI (PT, M)..„ 5300
(R) May 15, 1930. Sound on film.
THEME: Dr. Ernest Cadle and natives and animals
of the Kalihari desert in an authentic adventure film.
LOST GODS (PT, M) ...6000
Sound on film.
THEME: Cound Khun De Prorok and natives in a
romance of archeology in the Carthaginian district.
Tiffany Productions
Silent Sound
•HIGH TREASON (D-AT) 8263
Sound on disc and film. With Benita Hume, Basil
Gill. Jameson Thomas, Humberston Wright.
THEME: Spectacular forecast of love and life in
1940.
•JOURNEY’S END (D-AT)..._
(R) About April 1. 1930. (TOS) April 19. 1930.
With Colin Clive, Ian Maclaren, Anthony Bushell,
David Manners, Billy Bevan, Charles Gerrard, Robert
A'Dair, Thomas Whitely, Jack Pitcairn, Warner
Klinger.
THEME: R. C. Sheriff's world famed play of the
war.
•LOST ZEPPELIN. THE (D-AT) 6882
(R) December 20. 1929. Sound on disc and film.
(TOS) February 13, 1930. With Conway Tearle,
Virginia Valli, Ricardo Cortez.
THEME : A Zeppelin lost in the antarctic, and a
man's sacrifice.
•LUCKY BOY (CO-PT).... 8708
(R) February 4, 1929. Soimd on film. With George
Jessel, Margaret Quimby, Gwen Lee, Richard Tucker,
Gayne Whitman, Mary Doran, Rosa Rosanova, Wil-
liam Strauss.
THEME: Comedy drama of a boy’s struggles to
become a star.
•MAMBA (D-AT) 7014
(R) March 10. 1930. (TOS) March 22, 1930. Sound
on disc. All Technicolor. With Jean Hersholt,
Eleanor B roadman, Ralph Forbes.
THEME: The revolt of South African natives against
a bestial plantation owner.
•MEDICINE MAN. THE (CD-AT)
With Jack Benny, Betty Bronson. Eva Novak, Billy
Butts, Georgie Stone, Tom Dugan, Will Walling, E.
A. Warren.
THEME: Elliott Lester's stage play. The conquests
of a medicine show proprietor with small town
belles.
•MIDSTREAM (D-PT) 7472
(R) July 29, 1929. Sound film. With Ricardo Cor-
tez, Claire Windsor, Montagu Love, Helen Jerome
Eddy, Larry Kent.
THEME: Society drama on the order of "Faust."
•MISTER ANTONIO (D-AT) 5353 6985
(R) October 1, 1929. Sound on disc and film. With
Leo Carrillo, Virginia Valli, Gareth Hughes, Frank
Reicher.
THEME: An adaptation of Booth Tarkington’s play.
•MOLLY AND ME (C D-PT)...„. 8200
(R) March 15, 1929. Sound on film. With Belle
Bennett, Joe E. Brown, Alberta Vaughn, Charles
Byers.
THEME : Comedy drama of backstage folk.
•MY LADY’S PAST (D-PT) 8077
(R) June 1, 1929. Sound on film. With Belle Ben-
nett, Joe E. Brown, Alma Bennett, Russell Simpson.
•NEW ORLEANS (D-PT) .. 6799
(R) July 1, 1929. Sound on film. With Ricardo
Cortez, Alma Bennett, William Collier, Jr.
THEME : The romance of a jockey.
•PAINTED FACES (CD-AT) - 6836
(R) November 20, 1929. Sound on disc and film.
With Joe E. Brown, Helen Foster, Barton Hepburn,
Dorothy Gulliver, Lester Cole, Richard Tucker.
THEME: A story of the love of a circus clown for
his ward.
•PARTY GIRL (D-AT) 7401
(R) January 1, 1930. Sound on disc and film.
(TOS) January 11, 1930. With Douglas Fair-
banks, Jr., Jeanette Loff, Judith Barrie, John St.
Polis, Lucien Prival, Marie Prevost.
THEME: An expose of the "party girl" racket.
PEACOCK ALLEY (D-AT) 6060
(R) January 10, 1930. Sound on film. With Mae
Murray, George Barraud, Jason Robards, Richard
Tucker.
THEME: A society drama.
SUNNY SKIES (CD-AT)..._ ..
With Benny Rubin, Marcelin Day, Rex Lease, Mar-
jorie Kane, Wesley Barry, Greta Granstedt.
THEME: A college musical.
•SWELLHEAD (CD-AT) .. ..
With James Gleason, Johnnie Walker, Marion Schill-
ing. Paul Hurst.
THEME: A swell headed prize fighter who forgets
the friends of his poorer days after attaining the
heights — and his awakening.
•TROOPERS THREE (D-AT)..... 7239
(R) February 15. 1930. Sound on film. (TOS)
February 22, 1930. With Rex Lease, Dorothy Gulli-
ver, Slim Summerville, Roscoe Karns.
THEME: A story of the U. S. Cavalry.
•TWO MEN AND A MAID (D-PT) „..6539
(R) June 10, 1929. Sound on film. With William
Collier. Jr., Alma Bennett, Eddie Gribbon, George
E. Stone.
THEME: A story of love in the Foreign Legion.
•WOMAN TO WOMAN (D-AT)...„ 6079 8065
(R) November 5, 1929. Sound in disc and film.
(TOS) November 23, 1929. With Betty Compson,
George Barraud, Juliette Compton.
THEME: A society drama.
•WRECKER, THE (D-Synchronized) 6558
(R) August 20, 1929. Sound on disc and film. With
Carlyle Blackwell, Benita Hume, Joseph Striker,
Winter Hall.
THEME: Story of a train disaster.
UFA
(Dialog in English )
Silent Sound
•BLUE ANGEL, THE (D-AT, S)
Sound on disc and film. With Emil Jannings,
Marlene Dietrich, Rosa Valetti. Hans Albers, Kurt
Gerron. Karl Huszar-Puffy, Reinhold Bernt, Rolf
Mueller, Rolant Varno, Karl Balhaus. Hans Roth,
Gerhard Bienert, Robert Klein -Loerk, Wilhelm Diegel-
mann, Ilse Fuerstenberg, Eduard von Winterstein.
THEME: An elderly professor, in order to save his
pupils from the wiles of an entertainer in a water-
front saloon, becomes her companion, and they wed.
Their home is the center of wild parties, and even-
tually they are arrested for huge debts.
•HEART’S MELODY (D-AT, S)
Sound on disc and film. With Willy Fritsch, Dita
Parlo, Goery Mali, Marca Simon, Annie Mewes,
Laslo Dezsoeffy. Jlka Gruening, Juli Ligetti.
THEME : An attempt at suicide brings a renewed
romance between an Hungarian soldier and his sweet-
heart, who had been forced to submit to improprie-
ties by an avaricious landlady.
•IMMORTAL VAGABOND (D-AT, S)
Sound on disc and film. With Liane Haid, Gustav
Froehlich, II. A. Sclilettow, Karl Gerhardt.
THEME: A young composer, absenting himself from
his home village in order to arrange for the pro-
duction of his new operetta, loses the girl of his
heart to another man. Unveiling of a monument to
his memory brings the two together again, the girl
now widowed, and they wander forth — the immortal
vagabonds.
•LAST COMPANY, THE (D-AT. S)
Sound on disc and film. With Conrad Veidt, Karin
Evans, Erwin Kaiser, Else Heller, Maria Petersen,
Heinrich Gretler, Paul Henckels, Ferdinand Asper,
Martin Herzberg, Werner Schott. Dr. Ph. Manning,
W. Hiller, Ferdinand Hart, Alex. Granach, Gustav
Puettjer, Alb. Karchow, Horst von Harbou.
THEME: A tragedy of the world war, and a romance
between a Prussian captain and a French girl.
•LOVE WALTZ (Musical Romance-AT, S)
Sound on disc and film. With Lillian Harvey,
John Batten, Georg Alexander, Lillian Mowrer,
Gertrude de Lalsky, Ludwig Diehl, Hans Junker-
mann, Victor Sehwannecke, Karl Ettlinger.
THEME: The story of the scion of a wealthy Ameri-
can automobile manufacturer who. tiring of home
life, becomes valet to a duke, and marries the duke*s
sweetheart, a princess.
•WHEN YOU GIVE YOUR HEART AWAY (C-AS)
Sound on disc and film. With Lillian Harvey. Igo
Sym, Harry Halm, Alexander Sascha, Karl Platen,
•WHITE DEVIL (D-PT, PS). ,
Sound on disc and film. With Ivan Mosjukin,
Lil Dagover, Betty Amann. Fritz Alberti, Georg
Seroff, A. Chakatouny. Harry Hardt, Alexander
Mursky, Kenneth Rive, Hugo Doeblin, Alexei Bondireff.
Lydia Potechina, Henry Bender. R. Biebrach, Bobby
Burns.
THEME: A story of a leader of a rebellious band
in the Caucasian mountains, his conflict with the
Czar of Russia and his troops, prompted by the
desperado's marriage to the Czar's favorite dancing
girl, and the eventual mortal wounding of the leader.
12
Valeria Blanka, Rudolf Biebrach, Wolfgang Kuhle,
Fritz Schmuck.
THEME: The story of a little orphan who. as a
stowaway on a freighter, finds love and happiness
in her marriage to the boat's captain.
♦HUNGARIAN RHAPSODY (D-PS) 6137 6165
Distributed by Paramount-Public. Sound on disc.
With Willy Fritsch. Lil Dagover. Dita Parlo, Fritz
Greiner. Gisella Bathory, Erich Kaiser-Tietz, Leo-
pold Kramer.
THEME : The vicissitudes of a romance between
a peasant girl and a count, who is a gay young
officer of the Homed Hussars.
United Artists
Silent Sound
ABRAHAM LINCOLN (D-AT)
With Walter Huston, Una Merkel, Kay Hammond,
Jason Robards.
BAD ONE. THE (CD-AT) - -
(R) April 12, 1930. Sound on film. With Dolores
Del Rio. Edmund Iowe, Ullrich Haupt. Don Al-
varado, George Fawcett.
BE YOURSELF tCD-AT, S) -
(R) February 8, 1930. (TOS) March 15. 1930.
Sound on film. With Fannie Brice, Harry Green,
Robert Armstrong, Gertrude Astor.
BRIDE 66 (MC) -
With Jeanette MacDonald, John Garrick. Joe E.
Brown, Joseph Macauley, Robert Chisholm, ZaSu
Pitts. Carroll Nye.
♦BULLDOG DRUMMOND ( Mel-AT) 6163 8376
(R) August 3, 1929. With Ronald Colman, Joan
Bennett, Lilyan Tashman, Montagu Love.
CONDEMNED (D-AT) 7448
(R) December 7. 1929. With Ronald Colman. Ann
Harding, Louis Wolheim, Dudley Digges.
♦EVANGELINE < D-Synchronized) 7862 8268
(R) August 24, 1929. With Dolores Del Rio, Roland
Drew, Donald Reed.
EYES OF THE WORLD
With Una Merkel, Fern Andra, Frederick Burt,
Nance O'Neill.
FLAME OF THE FLESH (AT)
With Norma Talmadge. Conrad Nagel. William Far-
num, Ullrich Haupt, Hobart Bosworth.
FOREVER YOURS -
With Mary Pickford.
HELL HARBOR (D-AT) «... - - -...8354
(R) March 2. 1930. (TOS) March 15. 1930. Sound
on film. With Lupe Velez, Jean Hersholt, John
Holland, A. St. John.
HELL’S ANGELS (D-AT) ..
With Ben Lyon, James Hall, Jane Winton, Thelma
Todd, John Darrow.
THEME: The airman and his part in the world
war.
LOCKED DOOR. THE (D-AT) 6844
(R) November 16, 1929. With Barbara Stanwyck,
Rod LaRocque, William Boyd, Betty Bronson.
LOVE COTTAGE. THE (MC)
An Irving Berlin production.
LUMMOX (D-AT) 7533
(R) January 18. 1930. With Winifred VTestover,
Dorothy Janis, Lydia Titus, Ida Darling. Ben Lyon,
Myrta Bonillas, Cosmo Kyrle Bellew, Anita Bellew,
Robert Ullman, Clara Langsner, William Collier, Jr..
Edna Murphy, Troben Meyer, Fan Bourke, Myrtle
Stedman, Danny O'Shea, William Bakewell, Sidney
Franklin.
TITEME: From Fannie Hurst’s story of a hired girl
who manages to combat her sordid surroundings by
a series of self-sacrificing deeds, all of which are
misconstrued.
NEW YORK NIGHTS (D-AT) 7447
(R) December 28, 1929. With Norma Talmadge,
Gilbert Roland, John Wray, Lilyan Tashman.
ONE ROMANTIC NIGHT (CD-AT)
(R) May 3, 1930. (TOS) April 5. 1930. Soimd on
film. With Lillian Gish. Conrad Nagel, Rod La
Rocque, Marie Dressier, O. P. Heggie.
THEME: This formerly was “The Swan."
PUTTIN’ ON THE RITZ (MC)...- - 7883
(R) March 1, 1930. Sound on film. (TOS) Febru-
ary 22, 1930. With Harry Iiichman, Joan Bennett,
James Gleason, Lilyan Tashman.
THEME: The story of a musical comedy and night
club star who, with success, deserts his former com-
panions and teammates, only to return to them when
bad booze blinds him.
RAFFLES (Mel-AT)
With Ronald Coleman, Kay Francis, Frances Dayde,
Bramwell Fletcher.
SONS O’ GUNS (MC)
With A1 Jolson.
TAMING OF THE SHREW (C-AT) 6116
(R) October 26. 1929. With Mary Pickford and
Douglas Fairbanks.
THREE LIVE GHOSTS (CD-AT) 7486
(R) September 15, 1929. With Robert Montgomery.
Claud Allister, Charles McNaughton, Beryl Mercer,
Joan Bennett.
TRESPASSER, THE (D-AT) 8223
(R) October 5, 1929. With Gloria Swanson, Robert
Ames, Kay Hammond.
♦VENUS (Synchronized) 6814 6882
(R) October 12, 1929. With Constance Talmadge,
Andre Roanne, Jean Murat, Max Maxudian.
WHAT A WIDOW (CD-AT)
(R) July 19, 1930. Sound on film. With Gloria
Swanson, Owen Moore, Lew Cody, Margaret Liv-
ingston.
WHOOPEE (MC)
With Eddie Cantor, Ethel Shutta, Paul Gregory,
Chief Caupolican.
Universal
Silent Disc Film
•ALL QUIET ON THE WESTERN FRONT (D-AT)...-:.
(It) 1930. With Louis Wolheim, Lewis Ayers, John
Wray, Slim Summerville. Russell Gleason, William
Bakewell, Walter Brown Rogers. Ben Alexander, Owen
Davis, Jr., Heinie Conklin. Bodil Rosing, ZaSu Pitts.
Lucille Powers, Edwin Maxwell, Bertha Mann, Arnold
Lucy. Joan Marsh, Yola D’Avril. Poupee Andriot.
THEME: An epic of the world war, showing its
effects on the younger generation drawn in before
they had actually grown to manhood.
♦BARNUM WAS RIGHT (F-AT) 4316 5042 4928
(R) September 22. 1929. With Glenn Tryon. Merna
Kennedy, Otis Harlan. Basil Radford, Isabelle Keith.
Lew Kelly, Clarence Burton, Gertrude Sutton.
FILM BUYER SECTION
THEME: Poor boy wants to marry rich girl. Leases
old estate, hunts for hidden treasure, house blows
up in the end but the boy get9 the girl.
♦BEAUTY AND BULLETS (W) 4791
With Ted Wells. Duane Thompson, Jack Kennedy,
Wilbur Mack.
THEME: Girl finds brother member of gang of rob-
bers which has robbed stage coach.
♦BODY PUNCH, THE (D)... - - 4786
(R) July 14. 1929. Jack Dougherty. Virginia Brown
Faire, George Kotsonaros, Wilbur Mack, Monte Mon-
tague.
THEME: The story of a stolen bracelet and a terrific
fight between the accused and the real culprit.
♦BORN TO THE SADDLE (W) -...4126
(R) March 10. 1930. With Ted Wells, Duane Thomp-
son, Leo White. Merrill McCormick. Byron Douglas,
Nelson McDowell.
THEME: An eastern millionaire and his daughter are
rescued from outlaws by a wealthy Chicago broker
posing as a cowboy.
♦BURNING THE WIND (W) - - - 5202
(R) February 10. 1930. With Hoot Gibson. Cessare
Gravine, Virginia Brown Faire. Boris Karloff, Robert
Holmes.
THEME: The story of a son who returns from school
in the east and saves his father’s homestead from
being usurped by land robbers.
♦CAPTAIN OF THE GUARD (MC) -
(R) April 20, 1930. (TOS) March 29, 1930.
With Laura La Plante. John Boles, Sam de
Grasse, James Marcus, Lionel Belmore, Stuart
Holmes, Evelyn Hall, Claude Fleming, Murdock
MacQuarrie, Richard Cramer, Harry Burkhardt,
George Hackathorne, DeWitt Jennings.
THEME: The love story of Rouget de 1'Ilse. com-
poser of the “Marseillaise" song and Marie Marnay,
the “torch of the revolutionists."
♦CLIMAX, THE (D-AT) 5013 5974 5846
(R) January 26, 1930. With Jean Hersholt.
Kathryn Crawford. Henry Armetti. LeRoy Mason,
John Reinhardt, William Worthington, George Gilles-
pie, Ervin Renard, Jean Bordet.
♦COHENS AND KELLYS IN ATLANTIC
CITY 7752 7400
(R) March 17, 1930. With George Sidney, Mack
Swain. Vera Gordon, Kate Price, Cornelius Keefe,
Nora Lane. Virginia Sale, Tom Kennedy.
THEME: Bathing suit manufacturers and a beauty
contest, in which a $25,000 prize rehabilitates busi-
ness.
♦COHENS AND KELLYS IN SCOTLAND (F-AT) 7437
(R) March 17, 1930. (TOS) March 15, 1930. With
George Sidney, Charlie Murray, Vera Gordon. Kate
Price, E. J. Ratcliffe. William Colvin, Lloyd Whitlock.
♦COLLEGE LOVE (D-AT) 6846
(R) July 7. 1929. With George Lewis, Eddie Phil-
lips. Dorothy Gulliver. Churchill Ross, Hayden Stev-
enson, Sumner Getchell.
THEME: A college football picture.
♦COME ACROSS (M-TME) -...5593 5330
(R) June 30, 1929. With Lena Basquette, Reed
Howes. Flora Finch. Craufurd Kent, Gustav von
Seffertitz, Clarissa Selwynne.
THEME: A girl who wants to see the other side of
life and how she meets the man.
♦COURTIN’ WILD CATS (WCD-AT) 5142 5226 5118
(R) December 12, 1929. With Hoot Gibson. Eugenia
Gilbert. Harry Todd. Jos. Girard. Monte Montague,
John Oscar, Jim Corey, James Earley, Pete Morri-
son, Joe Bonomo.
THEME: Story of a boy who is supposed to be ill.
sent to join a circus by his father. There he meets
a wildcat (the heroine) and finally subdues her.
♦CZAR OF BROADWAY (D-AT)
(R) May 4. 1930. With John Wray, Betty Compson,
John Harron, Claude Allister. King Baggot, Wilbur
Mack, George Byron, Duke Lee, Henry Herbert.
♦DAMES AHOY (F-AT) 5271 5895 5773
(R) February 9, 1930. (TOS) April 5. 1930. With
Glenn Tryon. Helen Wright. Otis Harlan, Eddie
Gribbon. Gertrude Astor.
THEME: Three gobs, a blonde and $500 dollars.
♦DEVIL’S PIT, THE (Syn) 6268 6268 6268
(It) November 24. 1929. With entire cast made up
of natives of Maori. New Zealand.
THEME: Maori folk story.
♦DRAKE CASE. THE (D-AT) 5688 6442 6448
(R) September 1. 1929. (TOS) September 21. 1929.
"With Gladys Brockwell, Robert Fraser. Forrest Stan-
ley, James Crane, Eddie Hearn, Doris Lloyd. Tom
Duggan, Barbara Leonard, Bill Thome, Francis
Ford.
THEME: Murder will out, this time in the person
of the Drake family's attorney.
♦EMBARRASSINB MOMENTS (C-AT) 5821 5320 5230
(R) February 2, 1930. With Reginald Denny,
Merna Kennedy. Otis Harlan. William Austin, Vir-
ginia Sale, Greta Granstedt, Mary Foy.
THEME: Ficticious marriage finally results in real
one.
♦EYES OF THE UNDERWORLD (W) 4208
(R) April 28. 1930. With Bill Cody, Sally Blane.
THEME: Wealthy sportsman falls in love with pub-
lisher's daughter, whose father is killed by gangsters.
Gangsters capture girl and sportsman rescues her.
♦FIGHTING LEGION. THE (WCD-AT) 6161 6900
(R) April G, 1930. With Ken Maynard, Dorothy
Dwan, Harry Todd, Frank Rice, Tarzan the horse,
Les Bates.
♦GIRL OVERBOARD (D-TME) 7531 7391
(R) July 28, 1929. With Mary Philbin. Fred Mac-
kaye. Otis Harlan, Edmund Breese, Francis Mc-
Donald.
THEME: In which a girl is rescued from drowning,
marrying the man who saves her.
♦GRIT WINS (W) 4596
(R) January 27, 1930. With Ted Wells, Kathleen
Collins, A1 Ferguson. Buck Connors, Nelson Mc-
Dowell, Edwin Moulton.
THEME: Oil is discovered, and things begin to hap-
pen.
♦HARVEST OF HATE (W) 4719
With Jack Perrin, Helen Foster, Tom London, Rex.
♦HELL’S HEROES (D-AT) 5836 6289 6148
(R) January 5, 1930. With Charles Bickford. Ray-
mond Hatton. Fred Kohler, Fritzi Ridgeway.
THEME: Three bandits and a baby girl.
♦HIDE OUT (C-AT) - 5227
(R) March 30. 1930. With James Murray. Kathryn
Crawford. Carl Stockdale, Lee Moran, Edward Heam,
Robert Elliott.
♦HIS LUCKY DAY (CD-TME) 5603 6713
(R) June 30, 1929. With Reginald Denny, LoRayne
Duval. Otis Harlan. Eddie Phillips. Cissie Fitz-
gerald. Harvey Clark. Tom O’Brien.
THEME: A young real estate agent who finally sells
two mansions.
May 3, 193<
•HOOFBEATS OF VENGANCE (W) 45
(R) June 16, 1929. With Jack Perrin, Helen Foster, ' i
A1 Ferguson, Starlight, Rex.
THEME: Northwest Mounted Police and a horse who
locates band of smugglers.
♦HOLD YOUR MAN (C-AT) 5023 5921 57!
(R) September 15. 1929. With Laura La Plante,
Scott Kolk, Eugene Borden, Mildred Van Dora.
THEME: After several misunderstandings, man finds
he is still in love with his wife.
♦IT CAN BE DONE (CD-TME) 6090 656
(R) March 24, 1930. With Glenn Tryon, Sue Carol,
Richard Carlyle, Jack Egan, Tom O’Brien.
THEME: Jerry, clerk in a publishing concern, im-
personates his boss, sells the manuscript written by
the girl’s father, and all Is well.
KETTLE CREEK (W-AT)
(It) June 22, 1930. With Ken Maynard, Kathryn
Crawford.
♦KING OF JAZZ (MC) - I
(R) 1930. With Paul Whiteman, John Boles, Jean-
ette Loff, Laura La Plante, Glenn Tryon, Merna
Kennedy, Kathryn Crawford. Otis Harlan, Slim Sum-
merville, Stanley Smith, George Sidney, Charlie Mur-
ray, Billy Kent, Grace Hayes, the Sisters G. Rhythm
Boys, Brox Sisters, George Chiles, Jaques Cartier,
Wynn Holcomb, A1 Norman, Frank Leslie, Jeanie
Lang. Charles Irwin. Paul Howard, Walter Bre.nnan,
Marian Statler, Don Rose, Tommy Atkins Sextet,
Nell O'Day, Wilbur Hall, John Fulton. Russell
Markert Dancers, Hollywood Beauties.
♦KING OF THE CAMPUS (CD-AT) -
With George Lewis, Dorothy Gulliver, Eddie Phil-
lips, Hayden Stevenson, Churchill Ross, Collette Mer-
ton.
KING OF THE RODEO (W)...- - -...5509
(R) January 20, 1930. With Hoot Gibson, Kathryn
Crawford, Slim Summerville, Charles K. French,
Monty Montague, Joseph W. Gerard.
THEME : A Montana kid who would rather break
ponies than go to college.
♦LARIAT KID. THE (W) 5247
(R) June 23, 1929. With Hoot Gibson, Ann Christy,
Cap Anderson, Mary Foy, Francis Ford, Walter
Brennan, Andy W’aldron, Bud Osborne, Joe Bennett,
Jim Corey.
THEME : A determined hero, a mountain cabin, a
girl and kidnappers.
♦LAST PERFORMANCE (D-AT) 5800 5628 5999
(R) October 13, 1929. With Conrad Veidt, Mary
Philbin. Leslie Fenton. Fred MacKaye, Anders Ran-
dolph, Sam de Grasse, George Irving, Wm. H. Turner,
Eddie Boland.
THEME: A magician sacrifices the love he held for
his assistant, and finally sacrifices his life.
♦LONESOME (CD-TME) ...» 6142 6761
(R) January 20, 1930. With Glenn Tryon, Barbara
Kent.
THEME: A fellow and girl who are just working
along without life meaning very much to them, and
then they fall in love.
♦LONG, LONG TRAIL, THE ( W- AT)....5286 5495 5331
(R) October 27, 1929. With Hoot Gibson. Sally
Eilers, Kathryn McGuire, James Mason, Walter
Brennan, Archie Ricks.
THEME: A waster makes good and finally marries
his employer's daughter.
♦LUCKY LARKIN ( W-Synchronized) 5779 5897 5975
(R) March 2, 1930. With Ken Maynard, Nora
Lane, Tarzan the horse, James Farley, Harry Todd,
Charles Clary.
♦MELODY LANE (D-AT) 6350
(R) July 21, 1929. With Eddie Leonard, Josephine
Dunn, Rose Coe. George Stone, Huntley Gordon.
THEME: A vaudeville team, man and wife, separate
becauso the wife does not want the baby daughter
to grow up in vaudeville atmosphere. They are re-
united again finally.
♦MISSISSIPPI GAMBLER (D-AT) 5825 5506 5384
(R) November 5, 1929. (TOS) November 16. 1929.
With Joseph Schildkraut, Joan Bennett, Carmelita
Geraghty, Alec B. Francis, Otis Harlan, Billy Welch.
Charles Moore, Gertrude Howard.
THEME: River boats and a gambler who finds the
girl of his dreams.
♦MODERN LOVE (CD-TME) 5730 6501
(R) July 14, 1929. With Charley Chase, Jean Her-
sholt, Kathryn Crawford, Edward Martindel.
THEME: Husband, wife and overalls, a hurried trip
to catch the boat on which his wife is sailing for
France, and a taxi collision, which results in a
reunion.
♦MOUNTED STRANGER (W-AT) 5554 5905 5896
(R) February 16, 1930. With Hoot Gibson. Louise
Lorraine, Francis Ford, Malcolm White, James Correy.
THEME: Heroine is wounded in saving her lover
from rival gang, but she finally recovers, and villain
is slain.
♦MOUNTAIN JUSTICE (W-AT) 6802
(R) May 11. 1930. With Ken Maynard. Kathryn
Crawford, Otis Harlan. Paul Hurst, Les Bates.
THEME: Ranch owner's son, aided by heroine,
avenges his father's death. Cowboy songs and humor
prominent in picture.
♦NIGHT RIDE (D-AT) 5418
(R) January 12, 1930. (TOS) January 25. 1930.
With Joseph Schildkraut, Barbara Kent, Edward G.
Robinson, George Ovey, Hal Price, Ralph Welles,
Harry Stubbs, DeWitt Jennings.
THEME: A newspaper reporter taken for a ride by
gangsters, but he escapes, and gets commended by
his chief for his story.
♦ONE HYSTERICAL NIGHT (C-AT)._...5268 538 3 5279
(R) October 6. 1929. With Reginald Denny. Nora
Lane, E. J. Ratcliffe. Slim Summerville, Fritz Feld,
Lloyd Whitlock, Leo White, Rolfe Sedan.
THEME: Jealous aunt tries to get $2,000,000 in-
heritance away from nephew by making him appear
insane, but the plot fails.
♦PARADE OF THE WEST (WC-AT) 5582 6906 6785
(R) January 19, 1930. With Ken Maynard. Gladys
McConnell, Otis Harlan, Jackie Hanlon, Frank Rice.
THEME: A wild west show, a horse named Man
Killer, a villain, a hero and a girl.
♦PHANTOM OF THE OPERA (My-PT) 8382
(R) December 15, 1929. (TOS) February 13. 1929.
With Lon Chaney, Mary Philbin, Norman Kerry,
Arthur E. Carewe, Virginia Pearson. Snitz Edwards,
Gibson Gowland, Bernard Siegel, Caesare Gravina,
Edith Yorke.
THEME : Mystery concerning a beautiful singer at
L' Opera in Paris.
in
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i
fay 3, 1930
FILM BUYER SECTION
13
•LUNGING HOOFS (W) 4344
(E) April 14, 1029. With Jack Perrin. Barbara
Worth, J. P. McGowan, David Dunbar, Rex.
THEME: A wild horse gets trapped. A man and
girl plan different ways of freeing him, and in doing
so get trapped themselves by love.
RIDIN’ KID (W-TME) -
(R) 1930. With Hoot Gibson.
♦YOUNG DESIRE (D-AT) -
(R) May 18. 1930. With Mary Nolan. William Jan-
ney, Mae Busch, Ralph Harrold, Claire McDowell,
George Irving.
THEME: Dancing girl in carnival show gives up
marriage with college youth rather than ruin his
career, and dies in spectacular leap from balloon,
freeing the man she loves.
THEME: Tale of a minstrel troupe and its end man,
from the story by Irving Berlin. Songs also by
Berlin.
♦MAN FROM BLANKLEY’S, THE (F-AT) 6167
(R) May 24, 1930. (TOS) April 26, 1930. With
John Barrymore, Loretta Young.
THEME: Drawing room farce based on the play by
F. Anstey.
ROARING ADVENTURE (W) .. -
With Jack Hoxie, Mary McAllister. Marin Sais.
Francis Ford.
THEME: A rancher's son, who lives in the East,
visits his father, and while there, breaks up a gang
of cattle thieves and finds the girl of his heart.
ROARING RANCH (W-AT)
(R) April 27, 1930. With noot Gibson. Sally Eilers,
Wheeler Oakman, Bobby Nelson, Frank Clark, Leo
White.
THEME: Hero foils villian’s attempt to rob him of
rich oil lands, after they set fire to his ranch build-
ings.
SCANDAL (D-TME) - .....6475 6675
(R) Mav 4. 1929. (TOS) June 13, 1929. With Laura
La Plante. John Boles. Jane Winton, Huntley Gor-
don, Nancy Dover, Eddie Phillips. Julia Swayne Gor-
don.
THEME : A society whirl, including polo and a
murder.
‘SENOR AMERICANO (W-AT) 5418 6592 6450
(R) November 10, 1929. With Ken Maynard.
Kathryn Crawford. J. P. McGowan. Gino Corrado,
Tarzan the Horse, Frank Beale, Frank Yaconnelli.
THEME: Young American wins the heart of a
Spanish girl by saving her father from losing his
ranch because of a crooked land dealer.
‘SHANGHAI LADY (CD-AT) 5847 6043 5936
(R) November 17. 1929. (TOS) December 7, 1929.
With Mary Nolan. James Murray, Wheeler Oakman.
Anders Randolph. Yola D’Avril, Mona Rico, Jimmie
Leong, Irma Lowe, Lydia Teamans Titus.
THEME: Two people, a man and a girl who have
strayed from the straight and narrow find love in
spite of odds, which reforms them.
SHANNONS OF BROADWAY (C-AT)....5653 6278 6155
(R) December 8, 1929. With James Gleason, Lucille
Webster Gleason, Mary Philbin, James Breedon.
Harry Tyler. Helen Mehrmann, Slim Summerville,
Tom Kennedy, Walter Brennan. Alice Allen, Robert
T. Haines.
THEME: A Broadway musical comedy team buys
an hotel in a little New England town, and after
many tribulations, sell it for $25,000.
‘SHOW BOAT (D-AT) ....10290 11772
With Laura La Plante, Joseph Schildkraut, Emily
Fitzroy, Otis Ilarlan, Helen Morgan. Jane La Verne,
Alma Rubens, Jack McDonald, Neely Edwards.
THEME: A story of the Mississippi.
‘SKINNER STEPS OUT (AT) 6645 6652 6521
(R) November 24, 1929. With Glenn Tryon, Merna
Kennedy, E. J. ltatcliffe. Burr McIntosh, Lloyd
Whitlock, Kathryn Kerrigan. Edna Marian.
THEME: Skinner finally wins the position which
he makes his wife believe he has.
‘SMILING TERROR, THE (W) 4525
(R) June 30, 1929. With Ted Wells, Derelys Perdue,
A1 Ferguson, Red Osborne.
THEME: In which a gold mine is “salted" and sold
for real, and the later discovery that there really
is gold in it.
‘SONGS OF THE SADDLE (W-AT)
(R) June 29, 1930. With Ken Maynard. Doris Hill.
►STORM, THE (D-AT)
(R) May 25, 1929. With Lupe Velez, William Boyd,
Paul Cavanaugh, Joseph de Grasse, Tom London,
Ernest Adams.
THEM!): Conflict of two men for love of the same
girl whose choice is not made until the storm reveals
it to her.
‘TIP OFF, THE (W) 4109
(R) June 2, 1929. With William Cody. George Hack-
athome, Duane Thompson, L. J. O'Connor. Jack
Singleton, Robert Bolder, Monte Montague, Walter
Shumway.
THEME: A robber finally sacrifices himself for a pal
who loves the girl he loves, after trying to double-
cross them both.
‘TONIGHT AT TWELVE (CD-AT) 5176 7051 6884
(R) September 29. 1929. With Madge Bellamy.
George Lewis, Robert Ellis. Margaret Livingston, Vera
Reynolds, Norman Trevor. Hallam Cooley. Madeline
Seymour, Don Douglas, Josephine Brown.
THEME. “Tonight at twelve” written on a letter
causes some dissension in the Keith family, but ex-
planations straighten out the matter.
‘TRAILING TROUBLE (W-AT) 5431
(R) March 23, 1930. Hoot Gibson, Margaret
Quinby, Pete Morrison, Olive Young, William McCall.
THEME: Adventures of cowboy in city where ne
saves Chinese girl from gang of ruffians and returns
to ranch where plot against him is exposed.
‘UNDERTOW (D-AT) _ 6338 5132 5085
(R) February 1G, 1930. (TOS) March S. 1930.
With Mary Nolan, Robert Ellis, John Mack Brown,
THEME: The wife of a lighthouse keeper thinks
she wants to run away when her husband becomes
blind, but she realizes at the end that she was wrong.
‘WAGON MASTER, THE (W-ME) 5697 6519 6355
(R) September 8. 1929. With Ken Maynard. Edith
Roberts, Fred Dana, Tom Santschie, Jackie Hanlon,
Bobbie Dunn, A1 Ferguson.
THEME: A story of a wagon express, and how it
is saved from bandits; a pretty girl and the hero of
the express outfit.
‘WHAT MEN WANT (D-AT) -
(R) June 1. 1930. With Pauline Starke, Ben Lyon.
Hallam Cooley, Robert Ellis, Barbara Kent, Car-
melita Geraghty.
THEME: Sister gives up the man she loves so that
the younger sister may wed him.
WHITE OUTLAW (CW) 4541
(R) May 25, 1930. Re-issue. Jack Hoxie. Marceline
Day. William Welsh. Duke Lee, Floyd Shackleford,
Charlie Brinley.
THEME: A cowboy befriends a wild horse, and
breaks up a gang of horse rustlers.
•WINGED HORSEMAN, THE (W) - 5544
(R) June 23. 1929. With Hoot Gibson. Ruth Elder.
Charles N. Schaeffer, Allan Forrest, Herbert Prior.
THEME: An unknown airpane persists in annoying
a ranchman, whose son finally comes from the East,
and with a bit of prettv flyincr. puts a stop to the
machinations of his father's enemy.
Warner Brothers
(Sound Pictures are on disc only)
• Silent Sound
AVIATOR, THE (CD-AT) - 6743
(TOS) January 18, 1930. With Edward Everett Hor-
ton, Patsy Ruth Miller. Armand Kaliz, Johnny
Arthur, Lee Moran. Edward Martindel, Phillips
Smalley, William Norton Bailey.
♦ARGYLE CASE, THE (Mel-AT) ...7794
(TOS) August 31. 1929. With Thomas Meighan, H.
B. Warner. Gladys Brockwell, Lila Lee, Bert Roach.
DESERT SONG, THE (MC) 11,034
(R) May 11, 1929. (TOS) June 8. 1929. With John
Boles, Charlotte King. Louise Fazenda, Edward Mar-
tindel, Jack Pratt, Otto Hoffman, John Miljan, De
Elliott. Myma Loy.
THEME: A musical tale of robbers bold, diguises
effective, and love mystified. The locale is the desert,
and the Riff troops gallop through many scenes.
♦DISRAELI (D-AT) - 8044
(R) November 1. 1929. (TOS) December 14, 1929.
With George Arliss, Joan Bennett, Anthony Bush-
nell, Doris Lloyd.
THEME: Historical drama of the life of the one-
time prime minister of England and author.
♦DUMBBELLS IN ERMINE (CD-AT)
(R) May 10, 1930. With Robert Armstrong, Barbara
Kent, Beryl Mercer, James Gleason, Claude Gilling-
water, Julia Swayne Gordon, Arthur Hoyt, Mary Foy.
THEME: Comedy-drama adapted from the stage play.
“Weak Sisters," by Lynn Starling.
‘EVIDENCE (T) -
(TOS) October 26. 1929. With Pauline Frederick,
Lowell Sherman, Conway Tearle.
THEME: A lawyer believes the evidence against his
wife instead of believing her.
♦FAME (T-D)
With Dolores Costello.
♦FROM HEADQUARTERS (D-TME) ..._ 6323
(R) June 6, 1929. With Monte Blue. Edmund Breese,
Ethlyne Claire, Guinn Williams. Lionel Belmore,
Henry B. Walthall, Gladys Brockwell. Eddie Gribbon,
Pat Hartigan, John Kelly, Otto Lederer, William
Irving, Pat Somerset.
♦FROZEN RIVER (D-TME) - 5482
(R) May 25, 1929. With Rin-Tin-Tin. Davey Lee.
Lew Harvey, Nina Quartaro, Duane Thompson, Joseph
Swickard, Frank Campbell.
♦GAMBLERS, THE (D-AT) 4844 6611
,(R) June 29, 1929. (TOS) August 24. 1929. With
Lois Wilson, II. B. Warner, Jason Robards, George
Fawcett, Johnny Arthur, Frank Campeau, Pauline
Garon, Charles Sellon.
THEME: A story of Wall Street, from the Charles
Klein stage play.
♦GENERAL CRACK (D-AT) 9809
(R) January 25, 1930. Wtih John Barrymore.
♦GOLD DIGGERS OF BROADWAY (MC) 9009
(R) October 5, 1929. (TOS) November 23, 1929.
With Nick Lucas. Ann Pennington, Winnie Lightner.
Conway Tearle, Nancy Welford.
♦GREEN GODDESS, THE (Mel-AT)...- - 6653
(R) March 8. 1930. (TOS) February 22. 1930. With
George Arliss, Alice Joyce. H. B. Warner, Ralph
Forbes, David Tearle, Betty Boyd, Reginald Sheffield,
Nigel de Brulier, Ivan Simpson.
THEME: A suave and graceful Indian rajah plots
a charming end for three English travelers in a plane
crash — death for one. tortures for the second, and
life in his castle with him for the third — a woman.
From William Archer's stage play.
‘HEARTS IN EXILE (D-AT).. 7877
(R) August 14. 1929. (TOS) December 7, 1929.
With Dolores Costello, Grant Withers, James Kirk-
wood.
THEME: Exiled to Siberia, the picture portraying
the march through the snowy wastes, the life of
political exiles, the domestic side of existence in the
frozen north.
♦HOLD EVERYTHING (MC) 7513
(R) May 1. 1930. (TOS) March 29, 1930. With
Winnie Lightner and Joe E. Brown, Sally O’Neil,
Dorothy Revier, Georges Carpentier, Bert Roach, Ed-
mund Breese.
THEME: All-Technicolor production from the musi-
cal comedy of the same name, with additional iruusic
by Henderson and Brown.
♦HONKY TONK (CD-AT) _ - 6412
(R) August 3, 1929. (TOS) August 31. 1929. With
Sophie Tucker, Lila Lee, Audrey Ferris, George Dur-
yea, Mahlon Hamilton, John T. Murray.
♦HOTTENTOT, THE (CD-AT) - 7241
(R) August 10. 1929. With Edward Everett Horton.
♦IN THE HEADLINES (D-AT) . 6427
(R) August 31. 1929. (TOS) October 12, 1929. With
Grant Withers, Marion Nixon. Clyde Cook, Spec
O’Donnell, Edmund Breese.
THEME: The newspaper reporter, his girl friend and
the boss solve a murder, and have a great time
accomplishing it.
♦IS EVERYBODY HAPPY (D-ATM)
(TOS) December 21. 1929. Ted Lewis and his band.
Also Ann Pennington and her dances.
♦MADONNA OF AVENUE A (D-AT)... .5294 6461
(R) June 22, 1929. With Dolores Costello. Grant
Withers. Louise Dresser, Douglass Gerard, Otto Hoff-
man, Lee Moran.
♦NOAH’S ARK (D-TME) 7752 9478
With Dolores Costello, George O'Brien. Noah Beery,
Louise Fazenda, Guinn Williams, Paul McAllister,
Anders Randolf. Nigel de Brulier. Armand Kaliz,
Myrna Loy, William Mong, Malcolm White.
THEME: The Flood and the Ark, paralleled with
the story of modern life heading into the World War.
♦MAMMY (CD-AT) ...» - 7570
(R) May 31, 1930. (TOS) Anril 5. 1930. With A1
Jolson. Louise Dresser, Lois Moran, Lowell Sherman,
Hobart Bosworth, Tully Marshall. Mitchell Lewis.
*MY MAN (CD-AT) -...6136 9247
_With Fannie Brice. Guinn Williams. Andre de Segu-
rola, Ann Brody, Richard Tucker, Billy Sealy, Edna
Murphy, Arthur Hoyt.
THEME: “Big Boy” is just a demonstrator but
Fannie’s big sister steals her from him anyway.
When Fannie gets her big chance to sing in a show,
“Big Boy” realizes his mistake as Fannie sings “My
Man" to him.
ON WITH THE SHOW (MC)...- 8864
(TOS) August 17, 1929. With Betty Compson, Sam
Hardy, Molly O’Day, Joe E. Brown, Sally O'Neil,
Louise Fazenda, William Bakewell, Purnell Pratt,
Fairbanks Twins, Wheeler Oakman. Thomas Jeffer-
son, Lee Moran, Harry Gribbon, Arthur Lake, Jose-
phine Houston, Henry Kirk, Otto Hoffman, Ethel
Walters, Harmount Four, Angelus Babe.
THEME: Two stories in one, and with Technicolor.
A musical comedy production is the background for
a backstage story.
ROUGH WATERS (D-TME) - -
With Rin-Tin-Tin, Jobyna Ralston, Lane Chandler,
Walter Miller.
SACRED FLAME, THE (D-TME) - - 6015
(R) November 30, 1929. With Pauline Frederick.
THEME : She loves one of two brothers, and when
he's crippled and urges her to go about with the
other she comes to love him instead. The cripple's
death casts suspicion upon them, but the mother ex-
plains she innocently was the cause.
♦SAP. THE (CD-AT)...- - - - 7310
(R) November 9, 1929. With Edward Everett Horton,
Patsy Ruth Miller, Franklin Pangbom, Edna Murphy,
Alan Hale, Russell Simpson. Louise Carver, Jerry
Mandy.
THEME: When the struggling inventor finds that his
brother-in-law has embezzled from the bank of which
he is a clerk, and that the cashier has done ditto,
the inventor frames a fake holdup, gets his share,
succeeds in speculations, and buys out the bank.
♦SAY IT WITH SONGS (D-AT) — 8324
(R) August 24, 1929. With A1 Jolson, Davey Lee,
Marian Nixon.
THEME: A singer who was a pugilist finds radio
station manager flirting with his wife and the man-
ager dies from the fall when the singer hits him.
The singer is convicted, urges his wife to divorce
him, but the son makes it all right.
♦SECOND FLOOR MYSTERY. THE (My-AT)
(R) April 26. With Grant Withers, Loretta Young,
H. B. Warner, Claire McDowell, Sidney Bracy,
Craufurd Kent.
THEME: Mystery- drama based on the novel, “The
Agony Column," by Earl Derr Biggers.
♦SKIN DEEP (D-TME) -
(TOS) October 5. 1929. With Monte Blue. Betty
Compson, John Davidson, Tully Marshall.
♦SECOND CHOICE (D-AT) 6150
(R) January 4, 1930. With Dolores Costello.
♦SHE COULDN’T SAY NO (MC)...- 6413
(R) February 15. 1930. (TOS) February 22, 1930.
With Winnie Lightner. Chester Morris, Johnny Ar-
thur, Sally Eilers. Tully Marshall, Louise Beavers.
♦SO LONG LETTY (D-AT) 5865
(R) November 16. 1929. (TOS) January 11 and Feb-
ruary 8, 1930. With Charlotte Greenwood, Bert Roach,
Grant Withers, Claude Gillingwater, Patsy Ruth
Miller, Helen Foster, Marion Byron.
SONG OF SONGS (MC) 11692
(R) December 28, 1929. With 77 stars, including
John Barrymore, Monte Blue, Ted Lewis, Richard
Barthelmess, Sally Blane, Irene Bordoni. Dolores
Costello, Frances Lee, Douglas Fairbanks. Jr.. Frank
Fay, Winnie Lightner, Nick Lucas. Jack Mulhall,
Rin-Tin-Tin, Ben Turpin, Grant Withers.
SONG OF THE WEST (W-O) 7185
(R) March 15. 1930. With John Boles. Vivienne
Siegal, Joe E. Brown, Edward Martindel, Harry Grib-
bon, Marie Wells, Sam Hardy, Marion Byron,
Rudolph Cameron.
THEME: The story of a man. discharged from the-
army, who becomes an Indian scout, kills his enemy
by accident, masquerades as a parson, marries a
colonel’s daughter, becomes a gambler, goes to the
dogs after estrangement from his wife and finally
stages a comeback and is reinstated in the army.
♦THOSE WHO DANCE (Mel-AT)
(R) April 19. With Monte Blue, Lila Lee, Betty
Compson, William Boyd, DeWitt Jennings, William
Janney, Wilfred Lucas.
THEME: Underworld melodrama based on the story
by George Ivibbe Turner.
♦TIGER ROSE (D-AT) - 5509
(R) December 21, 1929. With Lupe Velez. Monte
Blue.
♦TIME, PLACE AND GIRL, THE (D-AT) —
(TOS) June 22, 1929. With Grant Withers, Betty
Compson, James Kirkwood, Bert Roach.
♦UNDER A TEXAS MOON (MF)...- 7498
(R) April 1. (TOS) April 6. 1930. With Frank
Fay, Raquel Torres. Myrna Loy, Noah Beery* Fred
Kohler. Armida, Tully Marshall.
THEME : Musical farce all in Technicolor, based on
the story by Stewart Edward White.
•WIDE OPEN (CD-AT) —
Miscellaneous
Silent Sound
WHITE CARGO (D-AT)
Produced by W. P. Film Company. Ltd., London.
(R) February 21. 1930. With Leslie Faber, John
Hamilton, Maurice Evans. Sebastian Smith, Hum-
berston Wright, Henri De Vrica, George Turner, Tom
Hermore, Gypsy Rhouma.
THEME: The struggle of white men to become ac-
climatized in the horrible oven which is West Africa,
A forerunner of the South Sea stories.
14
FILM BUYER SECTION
THE SHORT FEATURE
May 3, 1931
COLUMBIA
V ictor Gems
(One Reel)
A TALKIE STUDIO, Buddy Doyle, directed bv Basil
Smith. Released Aug. 14. 1929.
PARLOR PEST, Boyce Combe, directed by Basil Smith. Re-
leased Aug. 28. 1929.
HARMONY CLUB, Geoffrey O'Hara, directed by Basil Smith.
Released Sept. 11, 1929.
LISTEN, LADY, Grace LaRue, Hale Hamilton, directed by
Basil Smith. Released Sept. 25. 1929.
^ ^ BOULEVARD, Sweet and McNaughton, directed by
Basil Smith. Released Oct. 9. 1929.
BOY WANTED, Joe Phillips, directed by Basil Smith. Re-
leased Oct. 23. 1929.
®A^ A MAN OF AFFAIRS, A, Maurice Holland,
directed by Basil Smith. Released Nov. 6. 1929.
Silly Symphonies
( One Reel)
SKELETON DANCE. Released Aug. 29, 1929.
E TORREADOR. Released Sept. 26. 1929.
o 1" K I INI to I I IV1 E.
HELL’S BELLS.
Krazy Kat Kartoons
(One Reel)
RATSKIN. Released Aug. 15. 1929.
PORT ^WhVne Eeleased ®ept- 12. 1929.
SOLE MATES.
EDUCATIONAL
Mack Sennett Talking Comedies
8 *9 PA LOOK A. THE (1366). Gribbon, Clyde and Thelma
1 O a ™dem shot8^ wedding. 1970 ft. Released
.'iay lz, 1929.
JAZZ MAMAS (788). Virginia Lee Corbin and Vernon
Dent. First all-color, all-talking comedy. In absence of
cnme, international detectives frame robbery. 2 reels
(Due only). Released June 30. 1929.
flIRL CRAZY (1367). Andy Clyde, Vernon Dent and Alma
Bennett. Tile follies of youth committed by a sexagenarian,
and what a run for his money Alma gave him. 1862 ft.
Released June 9. 1929.
BARBER’S DAUGHTER. THE (1368). Thelma Hill in the
titie role, and Andy Clyde as her father. Keeping track
of her romances keeps Andy busier than his tonsorial
parlor. 1844 ft. Released July 21. 1929.
CONSTABULE. THE (1369). An arresting comedy with
H*rry Gribbon' the constable, wrongly accusing Andy Clyde
and Thelma Hill's fiance of a robbery. 2006 ft. Released
Aug. 11. 1929.
LUNJK*lfAD* THE (1370). Harry Gribbon. Andy Clyde
and Thelma Hill cooking a stew in a restaurant. Harry
wants to marry Thelma, but she has other plans. She
"frames” Harry in a manner that cures him of her for
life. 1840 ft. Released Sept. 1, 1929.
GOLFERS. THE (1371). Harry Gribbon. Andy Clyde and
Thelma Hill. Comedy as a matter of course. They all
"play at” pasture pool, but Charlie Guest, wellknown
California pro. shows them how it should be done. 1874
ft. Released Sept. 22. 1929.
M 9’iT*hYW0(1D A J13 72). Harry Gribbon. Andy
Clyde and Marjone Beebe. Satire on the old cowboy
m and th© talking picture in which everything that
13 1929 wrong' does g0 wrong- 1790 ft- Released Oct.
BULLS AND BEARS (1378). Marjorie Beebe, Andy Clyde.
Daphne Pollard. Daphne makes plenty in paper profits,
but Andy's stock is potatoes — much more substantial. 1838
tt. Released March 2. 1930.
H E TRUMPED HER ACE (1379). Marjorie Beebe. Johnny
Burke. Marjorie could stand a lot, but when Johnny
trumped her ace, she sued him for divorce. The judge
was the kibitzer who had misled Johnny. P. S Marge
rt^n’t get the divorce. 1895 ft. Released March 23,
™E BAT (1373). Harry Gribbon and Andy
Clyde. Rolling the ball of fun on the diamond. As a
batter, Harry proves to be slightly batty. 1954 ft. For
release Nov. 3, 1929.
^ A*-E-BACK, THE (1374). Harry Gribbon and Andy
Clyde. Football taken not too seriously. 2 reels. For
release Nov. 24. 1929.
UPPERCUT O’BRIEN (1375). Harry Gribbon. Andy Clyde.
Marjorie Beebe. The two boys are opposing fight pro-
moters. 1601 feet. Release December 15, 1929.
SCOTCH (1376). Billy Bevan and Andy Clyde co-featured.
Both partake freely of the fluid that ages in the bathtub
"nd ,Tb®n “> “see things” they hastily leave
Sf tbe honeymooners, much to the latter’s delight.
1956 ft. For release Jan. 19, 1930 B
8U,ndRn»PoLt,nMpPnPH (1?77V, Andy Harry Gribbon
and*uDapIiIle PoUard- Daphne married the wealthy Andy
so that she could marry off her sailor son to a princes*
S “TtOsW V m’o. 1'932 feet' EeIeaSed Feb’
MATCH PLAY (789). Walter Hagen. Leo Diegel. Andy Clyde
Marjorie Beebe. Mack Sennett special, with Hagen and
Shlfe1, S °L'!?rl<I’S/0Fr cEa“Ps’ Play golf that thrills,
while An(ly Clyde and Marjone Beebe score heavily in
la“fhs,; 2°°2 ft. Released March 16, 1930.
H PollaCrt °XTiUZftPP^UIU(J3S0),’ MarS°™ Beebe, Daphne
from r ^tuart- Nick makes a 1930 rescue, swinging
hydroplane to a fast-moving blimp in order to
sate Marge from marrying a man she doesn’t love. 1976
ft Released April 13. 1930.
R R?/-,0 rK,!SSES <1381)’ Marjorie Beebe. George Duryea.
Rita Carewe. Marge conducts an advice to the lovelorn
■ ervice over the air. hut she almost fails when she tries
to get her man. 1891 ft. Released May 14, 1930.
Coronet Talking Comedies
Starring Edward Everett Horton
8<DatientMle<SICf!ncfn l45V4 Edward Everett Horton as >
patient less doctor who gets a position in a hosnitai
rfe Ten Enid Bennett" playsn the ptrth^Pthi
o. c ft. Released December 8. 1929.
aGHblnnriED' i>LHEl,- <448),’ Edward Everett Horton found
f d-' Repaid Apm ^4(Bl929.BOyd) W“ a brUnette’
^naflnw* ra M49) Mixing love sonnets with marsh-
?aL°7 cake. Edward Everett Horton and Natalie Moor-
PRINCF CARRV0 A1699 ft’ Released June 23. 1929.
i Et, GABBY (450). A silk-hat burglar who came to
19291' bUt Stayed t0 contluer’ 1615 ft. Released Sept 15.
With Sound
Jack White Talking Comedies
r n n Ai i n
Lloyd Hamilton Talking Comedies
H\BiGuntr^fes {?
?A. 18!?0% Hamflton* i
of his own shadow, is mistaken for a gangster Even the
and Mates 'violent l«e
mg Sv’nf,?' Released July 7. 1929.
" RiitvABJhcD^2E (luu,7)’ Hamilton is nursemaid to little
Billy, who turns out to be circus midget bent on a
nefarious mission. 1751 ft Released in! ii 4
"Fi^UhS’thanfs death TilYZX 3UK
J^eet 22°yd' h°WCTer-
C^<,Ewa»SHY < 1349 ) . Lloyd Hamilton, Ruth Hiatt. Lloyd
ba? I!7ltte!La„ stoI7,for 1116 8creen which he thinks is bet-
SteEa Dallas. And he thinks he can play the
1930. be,TOSIhpebB8rrTM0re' 1’6M fL ReIeaSed Feb’ 9’
POLISH ED IVORY (1350). Lloyd Hamilton. Lloyd was
engaged to deliver a piano which he did— but the instrument
c was in parts. 1642 ft. Released March 16, 1930
E°LLOW THE SWALLOW (1351). Hamilton took the fam-
! Li f amusement park and won the lucky number
,an aut°. ,)ut his two-year-old thought it was
r> eaL 1^86 ft. Released April 97 1930
G°°“ M° RNINp’ SHERIFF (1352). Hamilton ’is involun-
mlbL m!lde sder?? °f a tough burg, and unconsciously
makes a hero of himself. 1735 ft. Released May 25. 1930.
Lupino Lane Comedies
Stflim MAT,ES <2613)’ Lupino Lane Is a goofy gob. and his
Rel?^d Ipriim21 io29. “0St °f h‘S sappines3- 1570 ft’
BUYING A GUN (261*2). Fun in a gun shop with the
Released jSg“l4. ‘ 1929?“ aDd LUPin0 LaneK 1531 !L
FlbRnuseP,ISu Fi,-<26i^.)i' ,Luplno Lane starts an opposition Are
fbs li afiLchlSh little four-year-old playmate tries to boost
8 1929 by startlng fl™3- 1598 ft- Released Sept.
PUaRELY 'CIRCUMSTANTIAL (2615). Lane is a newlywed
against whose happiness circumstances seem to conspire
2 reels. Released Nov. 17, 1929. " •
Mermaid Talking Comedies
CRi? Y„„Ni! r’. TH E i,143®,!- Franklin Pangborn imagined he
hedwniib7 ri!?aumable 1,1,ness- When the doctor told him
he would die, he promptly proceeded to get well. John T
&juanned2Vli9^. ^ tbe Casl 1480 «
T'OKUSH BUSINESS (1437). Monty Collins and Vernon
I ara a couple of Tin Pan Alley guys, and women and
25 81929 tb61r maJ°r troubles’ 1843 ft- Released Aug.
TALKIES, THE (1438). A funny idea of how a talking
picture^ is made. Monty Collins and Vernon Dent are thl
eoolv sound experts.” 1522 ft. Rplpacpd 97 iqoq
R Dover* CEUo? E LdUdE (1439)* *Iont? Collins and ’ Nancy
and dane©r generously mixed. Thrills of the
high and dizzy type. 1335 feet. Released December 29,
C£SEt< THE (1440). Eddie Lambert. Fred
hSSef' r>nmta^ Gurvin- Eddie a detective by profession,
193V coward by nature. 1,480 ft. Released Feb. 23.
WA^IER.r IGHTS ,4441)' Eddie Lambert, A1 St. John.
Addle McPhail. Eddie suddenly becomes a cowpuncher
1930 ° 'he VUIain- 1661 ft' Released April 20?
p bnCE RARMON Y (1442). Eddie Lambert. Monty Col-
lins. Addie McPhail. A lovenest with four lovebirdsyturns
into a battle field. 1660 ft. Released May 18, 1930.
Terry-Toons
R^VIAR (1585). One reel. Released Feb. 23. 1930.
^ *- *-o (1586). One reel. Released Mareh Q
SPANISH ONIONS (1587). One reel Released Ma?ch' 23.
,N193^N PUDDING dSSS) . One reel. Released April i
ROMAN PUNCH (1589). One reel. Released April 20 I93i
HOT TURKEY (1590). One reel. Released May 4 ~ 1930
18 193A0N PINEAPPLE tl39D. One reel. Released sia
Tuxedo Talking Comedies
CIMUCRC MOOAi a t07-
! i EAD*GI (1663). Raymond McKee takes Ms
Glass7 in° -h,* Clrcus . antl t>as a wild time. Conlin and
H 1929 supporting cast. 1805 ft. Released JfaTch
MUSlSiS
re,™0 utLIGHT (1665). Johnny Arthur and Pauline
a ,Palr °f the one-year-old lovebirds whose
LOO Kb OUT aBELOWS' (idfiff)23 n' Relaase<l June 30, 1929.
Thelma Raymond McKee is used by
^aid^8^“ " «
H BTheRR wiv^es^^didn’^mii^^their^hunUng
wild animals, but they drew the tiniTL,. „,.t hunting
. 1506 ft. Released October 20 1929 Wdd women’
Collins^ S|verything. ' McludingEd he" kiT?henertsinkndmiiuMes
December SUDday morD>ng. 1643 feet.' Released
H bmr0b|i ^The> youngei^^enwatimi^make^vrtfoopS?
'^PearS. "$8 dSSZ
OH DARLING (2617). Addie McPhail. Norman Peek He
™ ean to lal V? ,!ore *° his ^f8- but be fouEd
I e5,y f° saT darling to another. 1565 ft Re-
leased Feb. 15. 1930. (TOS) Feb 8 1930 “
DAD KNOWS BEST (2618). ' Ta^ibr Holmes. Helen Bolton
Dad promises to show son how to win his woman snri
tTOSlVeK 8Mmi9Td. 18M ft EeleaSed MarcT^1930
vAb SINNERS (1880). A bug exterminator mingles 1
high society. Raymond McKee, Cissy Fitzgerald, Mario
_Dyron. 1710 ft. Released Sept. 1. 1929
DdN T ..GET EXCITED (1881). Lloyd Ingraham sails fc
£*^Wv,ak‘ t0 ?et -awJy from an annoying guitar-strummin
neignpor. oMy to find him occupying the adjoining cabi
on tne boat. Harold Goodwin, Addie McPhail and Estell
^Rfkuloy. 1444 ft. Released Nov. 10. 1929.
DRUMMING IT IN (1882). Raymond McKee and Philll
T'hiaUhey w°ri! S2r- SIr’ pirtle. the drum manufacture!
The boys visit their employer’s country estate, and almos
wreck the place. 1609 ft. For release January 2fi
TROUBLE P0R, TWO (1888).
,kusband of flirting, and decides to do the same
Doth find thenuselves in the same party, with differed
pai-tners, and then the real fun begins. 1527 ft. Rp
B,^T^ER (1884). Eddie Lambert, Addie McPhail
•Lduaid Clark. Eddie and Edward are partners in business
but they might just a9 well be competitors for all tin
teamwork they do. 1607 ft. Released April 27, 1930.
FITZ PATRICK
P^wL-fEnHBH]RN SEPTEMBER: Horoscope, obtainable or
r. For release August 26. One reel.
BARCELONA TO VALENCIA: Traveltalk, on disc only
*or release August 26. One reel. ^
LABOR DAY: Holiday short. Obtainable on film only
For release August 26.
PEOPLE BORN IN OCTOBER: On film and disc. For re-
lease beptember 14. One reel.
VALENCIA TO GRANADA: TraveltaLk. On film and disc
l or release September 21. One reel.
COLUMBUS DAY: Holiday short. On disc only. One reeL
I or release September 21.
PEOPLE BORN IN NOVEMBER: Horoscope. On film and
_ dlsc* For rtlease October 3. One reel.
GRANADA TO TOLEDO: Traveltalk. On film and disc.
For release October 15. One reel.
ARMISTICE DAY: Holiday short. On disc only. For re-
lease October 15. One reel.
THANKSGIVING DAY: Holiday short. On disc only. For
release October 15. One reel.
PEOPLE BORN IN DECEMBER: Horoscope. On film and
disc. For release October 2. One reel.
CHRISTMAS AND NEW YEAR: Holiday short. Disc only.
For release November 9. One reel.
IN OLD MADRID: Traveltalk. Film and disc. For release
November 15. One reel.
PEOPLE BORN IN JANUARY: Horoscope. Film and disc.
For release Dec. 1. One reel.
METRO-GOLD WYN-MAYER
M G M Colortone Revue
CLIMBING GOLDEN STAIRS (B-l.) Released Aug. 3.
(R-2). Released Aug. 31, 1929.
OOLL SHOP, THE (R-3). Released Aug. 31, 1929.
rrwcn^tI°^'uIHE (R_3). Released Sept. 28, 1929.
“LNERAL, THE (R-4). Released Oct. 26, 1929.
SS0.TI„N,6 gallery, THE (R-5). Released Nov. 23, 1929,
GEMS OF M G M (R-5). Dec. 21, 1929.
Charley Chase Hal Roach Comedies
STEPPING OUT (1847): Going out without wife to have
. good time. Release November 2.
LEAPING LOVE (1847): Charlie falls in love with both
mother and daughter but marries cigarette girL Release
June 22.
THE BIG SQUAWK (1710): In which bashful Charley wins
his girl. Release May 25.
SNAPPY SNEEZER (1729): Charlie has hay fever in thlt
one. Release July 20, 1929.
CRAZY FIGHT (1702): Charlie in a role as a dancer.
Release September 7, 1929.
REAL McCOY, THE: Charley Chase, Thelma Todd, Edgar
Kennedy. Charley being chased by a cop for speeding.
Directed by Warren Doane.
Laurel and Hardy Hal Roach Comedies
UNACCUSTOMED AS WE ARE (1940): Getting in dutch
with the wife and neighbors. Release May 4.
BERTH MARKS (1807): The life of two fellows sleeping
Tuev^G^nL^j11 a speeding train. Release June L
THEY GO BOOM (1864): Hardy playing doctor in helping
Laurel with his terrific cold. In which the bed goes
boom. Release September 21.
ANGORA LOVE (1884): Trying to hide a goat from the
liardboiled landlord. Release December 14, 1929.
MEN O’ WAR (1822): Two sailors go rowing into other
people's boats. Release June 29, 1929.
NIGHT OWLS: Stan Laurel and Oliver Hardy. The two
boys volunteer to rob a house so a police officer can gain
fame by the arrest. Directed by James Parrott.
PERFECT DAY (1845): Laurel and Hardy going picnick-
ing in an old flivver that causes a delay that never ends.
Release August 10, 1929.
BACON GRABBERS (1862): Two detectives sent to bring
back an unpaid radio that is owned by a hardboiled in-
dividual. Release October 19.
Harry Langdon Hal Roach Comedies
SKY BOY (1881): Harry landing on an iceberg with hij
rival boy friend. Release October 5.
HOTTER THAN HOT (1765): Harry and a beautiful blonde
locked in a building that’s on fire.
FIGHTING PARSON, THE: Harry Langdon. Nancy Dover,
Thelma Todd, Eddie Dunn. Harry as a traveling minstreL
Directed by Fred Guiol.
SKIRT SHY (C-223). Released Nov. 30. 1929.
Our Gang Hal Roach Comedies
II D n AUIC? a rood a i , , ___ . . — _
SATURDAYS LESSON (1577): The Gang refuses to work
. a11™1 8cares them into working. Release July 9.
LAZY DAYS (1870): The Gang helps Farina earn fifty
bucks. Release August 15.
RAILROADIN’ (1736): The Gang goes riding in a train
a driver. Release June 15.
SMALL TALK (2330): The Gang in an orphan home.
Wheezer is adopted and the Gang go to visit him at
his elaborate home. Release May 18.
BOXING GLOVES (1603): The Gang runs a prize fight In
which Joe Cobb and Chubby are the pugilists. Release
September 9.
BABIES (1908): Wheezer getting rid of hii
baby brother, who gets all the attention in his home.
Release October 12.
'fay 3, 1930
Metro Movietone Acts
DLL SHOP, THF: Gus Edwards, Vincent Bryan, Louis
Alter, Jo Trent, Dave Snell, Lionel Belmore, Buster Dees,
Ci Kahn and M G M Ensemble. Directed by Sammy Lee.
EORGE LYONS (79): Numbers: a. “Beloved"; b. "All,
Sweet Mystery of Life"; c. "Don't Be Like That"; d.
"St. Louis Blues"; e. "Rainbow 'Round My Shoulder."
646 feet. For release August 3, 1929.
ECIL LEAN AND CLEO MAYFIELD (80): Number: "His
Lucky Day." 1.735 feet. For release August 10, 1929.
EORGIE PRICE (81): Numbers: a. "The One That I
Love Loves Me"; b. "I'm Marching Home to You." 714
feet. For release August 17, 1929.
HIL SPITALNY and His Pennsylvania Orchestra (82).
Numbers: a. "Medley of Musical Comedy Hits"; b. "Fare-
well Blues." 71 feet. For release August 24, 1929.
AN AND SCHENCK (83). Numbers: a. "That's How Yon
Can Tell They're Irish"; b. "Rainbow 'Round My Shoul-
der"; c. "Ramona"; d. "The Dixie Troubadours." 838
i feet. For release August 31, 1929.
EORGE DEWEY WASHINGTON (84): Numbers: a. "Just
Be a Builder of Dreams"; b. "Down Among the Sugar
Cane." 632 feet. For release September 7, 1929.
ITTA RUFFO (85) in "Credo" from "Othello." 625 feet,
i For release September 14, 1929.
1ETR0 MOVIETONE REVUE— "Bits of Broadway" (80).
For release September 21. 1929.
1ADAME MARIA KURENKO (87). Numbers: a. "The
Jewel Song." from Faust, b. "II Bacio"; c. "The Last
Rose of Summer." 840 feet. For release September 28,
1929
(ELLER SISTERS AND LYNCH (88). Numbers: a. "How
D'Ya Do”; b. "Ka Krazy for You"; c. "If I Had You."
727 feet. For release October 5, 1929.
fVETTE RUGEL (89). Numbers: a. "Paradise Lost" ; b.
"Marie"; c. "The Parting." 713 feet. For release October
12 1929.
50 NG WRITERS REVUE, THE: Gus Edwards, Dave Dreyer,
Fred A. Ahlert, Roy Turk, Roy Heindorf, Nacio Herb
Brown, Arthur Freed, Roy Egan, Fred Fisher and Jack
I Benny. Directed by Sammy Lee.
3ILTMORE TRIO (90). Number: "Jail Birds." 860 feet.
For release October 19, 1929.
3LYDE DOERR (91). Saxophone act. Numbers: a. "Saxo-
phone March"; b. "Sunny South"; c. "Technicalities";
d. "Bye. Bye, Sweetheart." 795 feet. For release Octo-
ber 26 1929
IIMMY HUSSEY (97). Number: "Uneasy Street." 841 feet.
For release December 7. 1929.
ROY EVANS (assisted by A1 Belasco) (98) in comedy
sketch. Exclusive Columbia artist. 795 feet. For release
December 14, 1929.
THE REVELLERS (99). Numbers: a. "I’m Looking Over
a Four Leaf Clover"; b. "Rose of Waikiki"; c. "Breezing
Along With the Breeze." 607 feet. For release December
21 1929
MADAME MARIA KURENKO (100). Numbers: a. "Shadow
Song" from "Dinorrah"; b. "Song of India." 714 feet.
For release December 2, 1929.
WALTER C. KELLY (101), in "The Virginia Judge." 803
feet. For release January 4, 1930.
VAN AND SCHENCK (102). Numbers: a. "Everything's
Going to Be All Right"; b. "Ain’t Got Nothin’ Now";
c. "St. Louis Blues." 799 feet. For release January 11,
1930.
CLYDE DOERR (103). Saxophone act. Numbers: a. "Wed-
ding of the Painted Doll"; b. "If I Had You": c.
"Original Music." 572 feet. For release January 18. 1930.
BILTMORE TRIO (104) in "College Romeos." 853 feet.
For release January 26, 1930.
* • *
PARAMOUNT
Christie Talking Plays
LET ME EXPLAIN. Starring Taylor Holmes, with John T.
Murray and Vivienne Oakland. Adapted from Kenyon Nich-
, olson's domestic sketch, "The Anonymous Letter." Released
January 25. 1930. Two reels.
THE DUKE OF DUBLIN. Starring Charlie Murray. Comedy
sketch of Irish ditch digger who suddenly gets a million
and runs a wild apartment house. Released February 1,
1930. Two reels.
DON’T BELIEVE IT. Starring James Gleason with Lucille
Gleason and John Litel. A husband becomes invisible when
he returns from a bust in Florida in a rented taxicab.
Gleason’s sketch which was played on stage. Released Feb-
ruary 8. 1930. Two reels.
SCRAPPILY MARRIED: With Johnny Arthur, Bert Roach.
Ruth Taylor and Mabel Forrest. Two warring couples across
the hall from each other in an apartment house. From
playlet by Wilson Collison. Released February 22, 1930.
Two reels.
THE BEARDED LADY. Louise Fazenda in a sideshow bur-
lesque with all typical characters of a dime museum. Re-
leased March 1, 1930. Two reels.
DOWN WITH HUSBANDS: With Johnny Arthur. Bert
Roach and Frances Lee. Based on Howard Green and
Milton Hoeky's sketch, "Wives on Strike." Men importing
fair strikebreakers to Paducah to break their wives walk-
out. Released March 8, 1930. Two reels.
THE STRONGER SEX: Carmel Myers, Bert Roach. George
Stone and Frances Lee, in comedy sketch by Florence Ryer-
son and Colin Clements of a free-love author and her real
life and home longings. Released March 15, 1930. Two
reels.
HIS HONOR, THE MAYOR: Charlie Murray in a politician
campaign comedy sketch. Released March 22, 1930. Two
reels.
MUSIC HATH HARMS. All colored cast in Octavus Roy
Cohen story about saxophone player who couldn't play the
sax and had a double. 1892 feet. Released Mar. 16. 1929.
JED’S VACATION. Charley Grapewin, Anna Chance, in their
own vaudeville sketch about adopting a baby. Introduction
on musical comedy stage. 1909 feet. Released Apr. 13,
1929.
WHEN CAESAR RAN A NEWSPAPER. Raymond Hatton,
Sam Hardy in Waldemar Young's travesty of Caesar as
an editor, Maro Antony as a press agent for Cleopatra.
1821 feet. Released May 11, 1929.
HOT LEMONADE. Louise Fazenda, Johnny Arthur and
Walter Hiers, in a triangular comedv on board a steamer
bound for Honolulu. 1850 feet. Released May 25, 1929.
DEAR VIVIEN. Raymond Hatton and Sam Hardy in a
clever comedy skit about a business man who wrote letters,
with which a blackmailing blonde is holding him up.
1891 feet. Released June 22, 1929.
THE SLEEPING PORCH. Raymond Griffith. Barbara
Leonard and John Litel in sketch about a husband who is
sleeping out in the snow to cure a cold and his scheme
with a convict to get him out of it. 1550 feet. Released
Sept. 7. 1929.
FARO NELL, or In Old Californy. Louise Fazenda, Jack
Luden and Frank Rice in a travesty revival of an old
western melodrama. Laid on the desert and in an old
fashioned movie western saloon. 1819 feet. Released Oct.
5. 1929.
ADAM’S EVE. Johnny Arthur, Frances Lee, in a comedy
sketch starting with a bridegroom's pre-marriage celebration
and ending in a mixup in the apartment of two chorus
ladies. 1618 feet. Released Oct. 12, 1929.
HE DID HIS BEST. Taylor Holmes, Carmel Myers and
Kathryn McGuire, in farce comedy playlet of Holmes enter-
taining a friend's wife for the evening, ending in a comedy
sword duel. 1616 feet. Released Oct. 19. 1929.
FILM BUYER SECTION
THE FATAL FORCEPS. Ford Sterling, Bert Roach and
Will King, in comedy of a dentist on tnal for nearly
murdering a saxophone player whose music had driven
him crazy. 1664 feet. Released Nov. 2, 1929.
THE DANCING GOB. Buster and John West, in com-
bination of West’s stage dancing and comedy taking place
at a naval training station where the actors are mistaken
for sailors. 1823 feet. Released Nov. 9, 1929.
DANGEROUS FEMALES. Marie Dressier and Polly Moran
In a comedy of two old spinsters about to entertain either
the evangelist or a dangerous criminal, with Dressier get-
ting a little intoxicated with the visitor. 1873 feet. Re-
leased Nov. 16, 1929.
BROWN GRAVY. All colored cast in Octavus Roy Cohen
story about a fake medium swindling the gullible patrons,
novel feature is inclusion of Georgia Jubilee Singers in
spirituals. 1627 feet. Released Nov. 23, 1929.
HE LOVED THE LADIES. Taylor Holmes, Helene Millard
and Albert Conti, in farce comedy sketch of a near elope-
ment of a wife and how Holmes, the husband, cleverly
handles the situation. 1764 feet. Released Nov. 30, 1929.
WEAK BUT WILLING. Will King. Billy Bevan and Dot
Farley in a comedy in a cabaret, with the Hebrew comedian
in a role of a husband being given a birthday party and
not being able to get any food. 1627 feet. Released
Dec. 14, 1929.
MARCHING TO GEORG IE. Buster and John West and
Frances Lee in a comedy starting on a battleship, with
Buster a9 a sailor and John as comic captain, and ending
in a mixup in a girl's boarding school. 1850 feet. Re-
leased Dec 21 1929
THAT RED HEADED HUSSY. Charley Grapewin and Anna
Chance as a couple of old time vaudevillians in a martial
sketch staging a fake quarrel in front of their fighting
daughter and son-in-law. 1521 feet. Released Dec. 28,
1929.
FOR LOVE OR MONEY. Lois Wilson, Bert Roach and
Ernest Wood, in a comedy at the race track, with hors©
race atmosphere and Bert Roach proving his friend’s wife’s
love. 1827 feet. Released Jan. 4, 1930.
SO THIS IS PARIS GREEN. Louise Fazenda. Bert Roach
and George Stone, in a burlesque of the Parasian Apach©
theme, laid in the cabarets and Latin quarter of Paris.
Released Jan. 18, 1930. Service talks, Feb. 15, 1930.
PATHE
George LeMaire Comedies
AT THE DENTIST’S (0501). George LeMaire and Louia
Simon. Scene: Dentist's office. Louis Simon, suffering
from a toothache goe9 to George LeMaire for treatment.
For release March 24. 1929. 2 reels.
DANCING AROUND (0502). George LeMaire and Joe Phil-
lips. Scenes: Exterior and cabaret. George LeMaire and
Joe Phillips take girls out for big time. Ivan Brunnell's
Montrealers play "My Album of Dreams" and Vivienne
Johnson sings "Marie." For release April 21, 1929. Two
reels.
GO EASY, DOCTOR (0503). George LeMaire, Louis Simon.
George LeMaire as the bone-breaker — Louis Simon as the
nut — and howl For release July 14, 1929.
THE PLUMBERS ARE COMING (0504). George LeMaire.
Louis Simon. LeMaire and Simon, two burglars, trying to
act like plumbers. For release August 18. 1929. 2 reels.
GENTLEMEN OF THE EVENING (0505). George LeMaire.
Lew Hearn, Evalyn Knapp. George LeMaire as the house
detective. Lew Hearn as a delegate in Association of In-
ventors of America convention and Evalyn Knapp as the
girl in the case. For release Oct. 20, 1929. 2 reels.
BARBER’S COLLEGE (0506). George LeMaire. Lew Hearn,
Sam Raynor, Gladys Hart. Lew Hearn as "Good Time
Charlie," graduate of a barbers’ college, creates havoc in
a barber shop. For release Dec. 15, 1929. 2 reels.
TIGHT SQUEEZE, A (0507). George LeMaire, Jimmy Conlin,
Evalyn Knapp. The adventures of a pair of impecunious
young men who borrow dress suits to call upon their best
girls. For release Feb. 2. 1930. 2 reels.
A PERFECT MATCH (0516). Paul Baron. Ann Butler.
Clara Langsner, George Mayo. Release April 6, 1930.
Manhattan Comedies
HER NEW CHAUFFEUR (0511). Louis Simon. Veree Teas-
dale, Averill Harris. Veree Teasdale thinks Louis Simon
is her new chauffeur, while he thinks Veree is his bride-
to-be. For release May 19. 1929. 2 reels.
WHAT A DAY (0512). Louis Simon, Kay Mallory. What
a picnic he had when he started to take his family on a
picnic. For release June 16, 1929. 2 reels.
HARD BOILED HAMPTON (0513). Harry Holman. Evalyn
Knapp, Doris McMahon, Alice Bunn, Andy Jochim. Hol-
man is a hard boiled lawyer with a fast line. For re-
lease July 28, 1929. 2 reels.
BIG TIME CHARLIE (0514). Lew Hearn, Dick Lancaster.
Evalyn Knapp. A hick comes to New York to make
whoopee on New Year's Eve. Eddie Elkins’ Orchestra plays
in night club sequence. For release October 6, 1929. 2
reels.
LOVE. HONOR AND OH, BABY (0515). Herbert Yost.
Franklyn Ardell, Evalyn Knapp, Kay Mallory. A very
modern version of “the worm that turned" theme. For
release December 15. 1929. 2 reels.
DANCE, MAN DANCE (0516). Special Cast. Releasing
April 13. 1930.
Checker Comedies
THE SALESMAN (0531). Frank T. Davis, Helyn Ebys-Rock.
Frank T. Davis sells a car to Helyn Eby-Rock. For re-
lease July 21, 1929. 2 reels.
TURKEY FOR TWO (0532). Frank T. Davis. William
Frawley, Noel Francis. Two escaped convicts with a fond-
ness for turkey come to a Westchester inn at Thanks-
giving. Jack LeMaire’s Golden Rooster Orchestra features
"I'll Say She’s Pretty." For release August 25. 1929.
2 reels.
SMOOTH GUY, THE (0533). Frank T. Davis and Evalyn
Knapp. A bean salesman with a grand spiel tries his
line on a small town girl. For release Oct. 27, 1929.
2 reels.
ALL STUCK UP (0534). Harry McNaughton, Olyn Landick,
Charles Howard. Evalyn Knapp, Lester Dorr, Joe B. Stan-
ley. How paper hangers go on strike and guests at
newlyweds' housewarming try to finish the job with mirth-
ful results. Release Jan. 19. 1930. 2 reels.
Melody Comedies
SYNCOPATED TRIAL (0571). Morgan Morlev, Lew Sey-
more. A musical mock trial. Eddie Elkins’ Orchestra and
Ed Prinz Dancers feature. For release September 8. 1929.
2 reels.
AFTER THE SHOW (0572). Jack Pepper. Morgan Morley,
Paul Garner, Jack Wolf. Numbers: "Can't Find a Girl,"
"A-Hunting We Will Go," "Here We Are," "Jig-A-Boo-
Jig,” "Ain't That Too Bad." "Mississippi Mud." For
release Nov. 10. 1929. 2 reels.
CHILLS AND FEVER (0545). A1 Shean. Mary Clark,
Evalyn Knapp. Release April 27, 1930. Two reels.
Variety Comedies
BEACH BABIES. Charles Kemper, Evalyn Knapp, Naomi
Casey. Charles Kemper tries to shine in the eyes of
Evalyn Knapp while Naomi Casey makes him appear ridicu-
lous. For release August 4. 1929. 2 reels.
HAUNTED (0552). Bob Millikin, Evalyn Knapp, Charles
Kemper. Mystery comedy embodying all the thrills of
The Cat and the Canary. The Gorilla, The Bat and
others. For release September 1, 1929. 2 reels.
15
END OF THE WORLD (0553). Alexander Carr, Lorin Raker.
Marcia Manning. A wealthy Hebrew, believing the world
is about to end. gives his son thousands and his consent
to the latter's marriage to an Irish maid. For release
September 29, 1929. 2 reels.
HIS OPERATION (0544). Charles Kemper. Sally Noble.
He must have quiet, but what a racket they raise. For
release Nov. 24, 1929. 2 reels.
WEDNESDAY AT THE RITZ (0555). Charles Kemper.
Evalyn Knapp. The almost-married young man and some
girl and they meet "Wednesday at the Ritz." Release
Dec. 22, 1929. 2 reels.
DOING PHIL A FAVOR (0557). Mackenzie Ward and Val
Lester. A British society man is Jealous of his wife and
uses his friend Phil to test her fidelity. Release Feb.
16, 1930. 2 reeis.
HIS BIRHDAY SUIT (0558). Dr. Carl Herman. Steve
Mills, Billy M. Green. Cliff Bragdon. What happens at
a vaudeville show when two little boys attempt to aid the
Great Houey in his mystery act. For release May 4, 1930.
2 reels.
Folly Comedies
HER HIRED HUSBAND: Keleased January 12. 1930. Two
reels.
FANCY THAT (0541). William Frawley, Earle Dewey.
What a party would look like if two hobos suddenly
became millionaires. Frawley sings "Dearest One." For
release September 22, 1929. 2 reels.
SO THIS IS MARRIAGE (0542). Guy Voyer, Norma Pallat,
Earle Dewey. Miniature musical comedy of marriage and
its problems. Theme song: "After You Say ‘I Love
You.' " For release Nov. 17, 1929. 2 reels.
BEAUTY SPOT, THE (0543). Special Cast. Releasing April
6. 1930.
RIDE ’EM COWBOY (0544). Thelma White, Bob Carney,
Lester Door, Ormar Glover. Eddie Elkins and orchestra.
Release April 13, 1930. Two reels.
SIXTEEN SWEETIES (0574). Thelma White. Bob Carney.
Si Wills. Harry McNaughton. George McKay, Eddie El-
kins and orchestra. A miniature revue. Release April
20, 1930. Two reels.
Golden Rooster Comedies
GARDEN OF EATIN’ (0561). James Gleason. Lucille Web-
ster Gleason. The story of Mr. and Mrs. Jimmie's bean-
ery that tried to become ritzy — and what happened whenl
Orchestra plays "Pouring Down Rain.” For release Aug-
ust 11 1929. 2 reels.
RUBEVILLE (0563). Harry B. Watson, Reg. Merville, Jere
Delaney. Josephine Fontaine. Miniature musical comedy.
Numbers: "Sally," "Maggie." "Sweet Long Ago," "Rag-
ging the Scale," "She May Have Seen Better Days."
"Sweet Sixteen," "Wabash." "Bedelia," "Yaka Hoola
Hicky Doola." "Over the Waves." For release Dec. 8,
1929 2 reels
FIFTY M~ILES FROM BROADWAY (0566). Harry B. Wat-
son, Reg Merville, Olga Woods. Miniature musical com-
edy. Numbers: "How Is Everything Back Home," "Trail
to Yesterday." "Carolina Moon." "Oh, Tillie," "School-
days," "Summer Time," "Rosie, You Are My Posie,"
"Stars and Stripes," "Wait Till the Sun Shines Nellie,"
"Give My Regards to Broadway." Release March 16.
1930 2 reels
RUBEVILLE NiGHT CLUB (0564). Harry B. Watson. Reg
Merville, Josephine Fontaine, Olga Woods. Miniature
musical comedy. Numbers: "I'm Just a Vagabond Lover."
"It's Always Fair Weather." "Sunrise to Sunset." "Mag-
gie," "Harmonists," "Nola," "Doin’ the Raccoon," "Under
*he Double Eagle." "Turkey in the Straw." "Mocking
Bird." Release Jan. 26, 1930. 2 reels.
CROSBY’S CORNERS (0565). Reg Merville. Felix Rush,
Josephine Fontaine, George Patten. Miniature musical
comedies. Numbers: "Down On the Farm," "I'll Do Any-
thing or You." "Every Day Away From You." "What a
Day," "I Ain’t Got Nothing for Nobody But You." "Sweet
16." "Here We Are." "Ragging the Scale," "Good Night,
Ladies." "Merrily We Roll Along,” "Jingle Bells," "Auld
Lang Syne." Release Feb. 23. 1930. 2 reels.
FAIRWAYS AND FOUL (0562). .lames and Lucille Web-
ster Gleason. Tlio Gleason's on a golf course. Release
October 19, 1929.
Buck & Bubbles Comedies
FOWL PLAY (0523). Buck and Bubbles. The boys have
to deliver an ostrich. On the way they become entangled
with a yaller-skinned vamp. What happens is plenty.
Numbers: "Suwanee River," "Oh. You Beautiful Doll,"
"When I Get You Alone Tonight," "Give Me a Little Kiss
Will You Hun," "Coal Black Mammy of Mine," "Chlckei
Reel." For release Dec. 29. 1929. 2 reels.
HIGH TONED (0524). Buck and Bubbles. When his du9ky
rival not only grabs his job of butler, but also his lady
friend. Wildcat brings in Denny and Lilly the goat to
start something. Numbers: "My Old Kentucky Home,"
"Home, Sweet Home," "12th Street Rag," "Clarin*
Marmalade," "Lonely Me." Release Feb. 9, 1930.
2 reels.
DARKTOWN FOLLIES (0525). Buck and Bubbles. Broke
and hungry. Wildcat and Denny show their samples of
song, dance and joke and stumble onto the rehearsal of
a Darktown Follies and get the job. Numbers: "St. Louis
Blues." "I'm Grazy Fcr You." "Rachmaninoff’s Prelude,"
"Mean To Me," "Some Rainy Day." Release March 2.
1930. 2 reels.
HONEST CROOKS (0526). Buck and Bubbles. A mysteri-
ous black bag, buried in a haystack by a couple of crooks,
is found by the boys, full of money. When they try to
return it. things happen — and how! Numbers: "Turkey In
the Straw," "Old Black Joe." Release March 23. 1930.
Pathe Audio Review
No. I. ELEPHANT. It’s climate songs of the steppes.
No. 2 MAMMY, Notes from Paris the street that Jack
Built fences.
No. 3. SAFARI. Winter white, blow the man down.
No. 4. BORNEO. High life in Borneo. Paris sprees. New
York, Cossack.
No. 5. TIVOLI. Gats and guns, hills of homes. Machine.
No. 6. SPOOKS. He-styles (Pathecrome) on with the
ISSUE NO. 7. We Knew Them When — The Land of Yester-
day— Whiskey Johnnie.
ISSUE NO. 8. Fancy Steppers — Red Hot Hollywood —
Nocturne.
ISSUE NO. 9. Tilings We Live With — Indian — Lauder and
Funnier — ‘Gator.’
ISSUE NO. 10. Imported Noise — 'Way Up There — Scoring
the Picture.
(Produced by the Van Beuren Corporation)
Aesop’s Fables
Dinner Time, Stage Struck, Presto Chango, Skating Hounds,
Faithful Pups, Custard Pies. Woodchoppers, Concentrate,
Jail Breakers. Bug House College Days, House Cleaning
Time. A Stone Age Romance. The Big Scare, Jungle Fool,
Fly's Bride, Summer Time, Mill Pond, Tuning In, Barn-
yard Melody, Night Club, Close Call, Ship Ahoy.
Grantland Rice Sportliglit
Winning Patterns, Three Aces, Crystal Champions. Clowning
the Game. Sport Almanac. Modern Rhythm. Hoot, Line
and Melody, Duffers and Champs, Boyhood Memoriei,
Gridiron Glory, Body Building, Stamina. Feminine Fitness,
Sport A-La-Carte, Carolina Capers, Interesting Tails, Happy
Golf.
16
MANDALAY: Featuring James Stanley, baritone.
TRUMPETER, THE: Featuring James Stanley, baritone.
SONGS OF MOTHER. Featuring Francis Luther and Eliza-
beth Lenox.
LOVES MEMORIES. Featuring Francis Luther, Lois Ben-
nett and Evalyn Knapp
DEEP SOUTH.
AIR CASTLES.
R K 0
Record Breakers
(Alberta Vaughn-Al Cooke)
(All-Talking — Two Reels)
YOU MIKE IT (0602). Released Sept. 8, 1929.
MEET THE QUINCE (0603). Released Sept. 22. 1929.
LOVES LABOR FOUND (0604). Released Nov. 10, 1929.
THEY SHALL NOT PASS OUT (0605). Released Nov. 24,
EVENTUALLY BUT NOT NOW (0606). Released Dec. 8,
CAPTAIN OF THE ROLL, THE (0607). Released Dec. 22,
Mickey McGuire
(All-Talking — Two Reels)
■•WITS MIDN1TE FOLLIES (0701). Released Aug. 18.
MICKEY'S SURPRISE (0702). Released Sept. 15, 1929
Service talks. Feb. 15, 1930.
MIXUP (0703). Released Oct. 13, 1929.
MiSufv.i £•!•£. (0704)- Released Nov. 10. 1929.
MICKEY S STRATEGY (0705). Released Dec. 8. 1929.
RCA Shorts
(All-Talking — Two Reels)
R?iSmic Lhe <0801)- Released Aug. 11, 1929.
,?LUES (0802). Released Sept. 8, 1929
HmuTGTurG-!-?;??D RG <0803)- Released Oct. 13, 1929.
HUNT THE TIGER (0804). Released Nov. 10, 1929
RCA Novelties
(All Talking — One Reel)
JJEADWORK (0901). Released Sept. 15, 1929,
GODFREY LUDLOW & NBC ORCHESTRA
leased Nov. 10. 1929.
(0902). Re-
R C A Marc Connelly
(All-Talking — Two Reels)
M mcY E (0907). Released Aug. 18, 1929.
RMiTnEp T-^E Released Oct. 13. 1929.
SUITOR, THE (0910). Released Dec. 8, 1929
UNIVERSAL
Snappy Cartoon Comedies
(Oswald the Rabbit)
(Synchronized Only— One Reel)
RA^lW faa f Eeleased Aug. 5. 1929.
f^ySYpSAUSAGES. Released Aug. 19, 1929.
n..o,.,2PT' Released Sept. 2, 1929.
UILS> WELL. Released Sept. 16. 1929
PERM A WENT W A V E. Released Sept.' 30. 1929.
piirIv^mW Released Oct. 14. 1929.
SMiTc.m NV.flr Ke]eased Oct. 28. 1929.
A NIIE' Released Nov. 11. 1929.
SNOW USE. Released Nov. 25, 1929.
NUTTY NOTES. Released Dec. 9. 1929.
Collegians
(All Star)
(Talking — Two Reels)
USETY0ll!IDEIj.lTNESn Released Aug. 5. 1929.
rpiarSUi5atc!T' Released Aug. 19, 1929.
£ W MATES. Released Sept. 2. 1929
GRADUATION DAZE. Released Sept. 16. 1929.
Special
(Talking)
S'2.E1929EAf'TS: Booney Family- two reels. Released Sept.
L™E, Ti6.Ei929THE: Rooney Family, two reels. Released
1929° B’ ^HE: Benny Rabin, one reel. Released Sept. 16,
IN3<0°'l929.TACT: Benny Kubin' one reel. Released Sept.
RsIptL 30AI1929THE: Rooney Family, two reels. Released
“ leased TOeStSE14, 1929. THE: Eenny RuWn' tW0 reeK E«’
L°14.E1929GDS: Rooney Family, two reels. Released Oct.
P<1929ANI5 S0N: Rcrmy Rubin, one reel. Released Oct. 28,
M28BK1929 T,ME: Rooney Family, two reels. Released Oct.
BNov<EU. S1929TUES: EenDy Eubin- one reeI- Released
T”easEed Nov.^wm B°°ney FamiIy' tw0 reels. Re-
PI2L5GR1929 PAPAS: Eenny Rubin, one reel. Released Nov.
H19MY T0TSY: Eenny Rubin, one reel. Released Dec. 8,
Universal Comedies
(All-Talking — Two Reels)
WATCH vnnSR pS rTc w Released Sept. 11, 1929.
NO BOYYWASTFn EQDS: V1 star’ Released Oct. 9, 1929.
SUNDAY VMnRNmr.SufSy ?lm' Released Nov. 6. 1929.
SUNDAY MORNING: All star. Released Dec. 4 1929
Sporting Youth
(All Star)
(Talking — Two Reels)
D Y OF LIONS. Released Nov. 25, 1929.
HI JACK AND THE GAME. Released Dec. 9, 1929.
FILM BUYER SECTION
Topics of the Day
Topical Hits. Topical Tips, Topical Bits, Topical Quips.
Pressing His Suit. Topical Nips, Topical Clips. Topical
Pips, Topical Flips, Topical Slips, Topical Rips, Topical
Fits. Topical Wits, Topical Pits, Topical Slips, Topical
Licks, The Petters, Topical Kicks. Topical Ticks. Topical
Hicks. Topical Nicks, One the Air
Song Sketches
Serials
VITAPHONE
Vita phone Varieties
Star and Description
ABBOTT, A. I. (2703) in Small Town Hambies; songs and
characterizations.
ADAIR, JANET (2629) in Here Comes the Bridesmaid,
told in narrative song.
ADMIRALS, THE (477). A Naval Quartette harmonizing
popular songs with ukulele accompaniment.
ALLEN, FRED & CO. (903). Fred Allen's Prize Playlet9.
Co-author and comedian of Little Show in three brief
travesties
ALPERT, PAULINE (418) in What Price Piano? offering
onginal piano arrangements.
ALBERT, PAULINE (419). A piano medley of popular songs.
AMATO. PASQUALE (419). A piano medley of popular songs.
Neapolitan Romance. Lillian Mines at the piano. Sings
a and Toreador Song from Carmen.
ARDATH, FRED & CO. (720) in The Corner Store, a
* four songs. Directed by Bryan Foy.
ARDATH, FRED & CO. (2255) in Men Among Alen, com-
an intoxicated friend to his wife.
ARISTOCRATS, FOUR (366). Vitaphone popular vocal and
Instrumental group in a series of songs.
ARISTOCRATS. FOUR (544). Vocal and instrumental group
In a new song offering.
ARISTOCRATS, FOUR (545). Vitaphone's instrumental and
voral (Troup in three songs.
ARISTOCRATS, FOUR (546). Popular Vitaphone singers
and instrumentalists in new songs.
ARTHUR, JOHNNY (3636). Stage and screen star, in a
domestic comedy.
AUBREY, WILL & CO. (896). A Night on the Bowery.
Popular vaudeville player in a medley of old favorites
sung in a Bowery saloon.
BAKER, PHIL (724) in A Bad Boy from a Good Family.
gives four songs with accordion. A comedy number.
BAKER, PHIL (725) in In Spain, a hilarious farce with
the Shuberts comedian as star.
BARCLAY, JOHN (436). Musical comedy and concert star
o AIi>«operatic airs and an impersonation of Chaliapin.
BARCLAY, JOHN (437) in Famous Character Impersona-
tions. Sings three songs.
BARRIOS, JEAN (2700) in Feminine Types. This female
impersonator sings three songs with his impersonations.
BARRY, CLARA & ORVAL WHITLEDGE (941). Singer
and pianist from vaudeville, in songs, quips and an imi-
tation.
BARTON, JAMES (926-27). Tap-dancer, blues singer, come-
dian, in a comedy-drama, with a song.
BAXLEY, JACK (2768) in Neighbors, a comedy sketch
with songs.
BELL &. COATES (2697). The California Songbirds in
popular songs.
BENNETT TWINS (476). Little Bare Knee Syncopators, of
stage and vaudeville, in a song and dance recital.
BENNY, JACK (2597). Comedian, in Bright Moments, his
noted monologue.
BERNIE, BEN, and his orchestra, with Frances McCoy.
BIFF & BANG (574). Fisticuff Funsters, in a burlesque
boxing match.
BILLY, LITTLE (3300). Midget actor of the stage and
vaudeville, in a circus playlet. The Head of the Family.
BORN & LAWRENCE (2940) in Pigskin Troubles, a com-
edy of campus and the gridiron, with songs.
BORN & LAWRENCE (2920) in The Side Show, in which
these musical comedy comedians recite, dance, sing and
swap jokes.
BORN & LAWRENCE (2640) in The Aristocrats, in which
they employ their pantomime stunt in accompaniment to
their songs.
BOSWORTH, HOBERT (2233) in A Man of Peace. A
quiet man of the mountains becomes suddenly embroiled
in a feud.
BOWERS, BRUCE (2870) in Artistic Mimicry, in which
he does a variety of imitations.
BRADY, FLORENCE (2699) in A Cycle of Songs.
BRADY, FLORENCE (2734). Stage and variety star in
Character Studies in songs.
BRADY, STEWART (2745). The Song Bird, boy soprano,
in three songs.
BRETON, RUTH. Violinist, with Rodolfo Hoyos, baritone.
BRIAN, DONALD (2733). Musical comedv star, in a quar-
tet of songs.
BRITT, HORACE (614). Renowned 'cellist, playing Masse-
net's Elegy and Popper’s Serenade.
BROCKWELL, GLADYS (2235) in Hollywood Bound, a
satire on male beauty contests, with a cast of five.
BROOKS & ROSS (2232). Vaudeville headliners in Two
Boys and a Piano.
BROWNE, FRANK & KAY LAVELLE (2589) in Don't
Handle the Goods, xylophone, singing and patter act.
BROWN, JOE E. (2590) in Don't Be Jealous. Famous
stage comedian as dancing teacher to a pretty wife with
a jealous husband.
BROWN & WHITAKER (2265) in A Laugh or Two.
^ audeville headliners in gags and jokes.
BROWNING, JOE (496). Popular comedian in a talking
and singing number.
BUDDIES, FOUR (609). Harmony Songsters, in four num-
bers.
BURKE. JAMES A ELEANOR DURKIN (888). Vaudeville
stars in A Tete-a-Tete in Songs. Comedv numbers and
ballads.
BUTLER, ANN & JAY BRENNAN (833). You Don't Know
the Half of It. Chatter, song, wisecracks.
BUZZELL, EDDIE (930-31). Musical comedy star, in a
travesty of Klondike gold-rush melodramas; two songs and
a large cast.
CARRILLO, LEO (507) in a clever monologue, At the Ball
Game.
CARROLL, ALBERT (935) in Impersonations. Star of The
Grand Street Follies does some of his impersonations, with
double and quintuple vocal exposure.
CASE, ANNA (294). Opera star, accompanied bv Metro-
politan Grand Opera Chorus, singing Cachaca and Anhelo.
CEBALLOS, LARRY REVUE (2562) in which Vitaphone
Girls and A1 Herman sing and dance.
CHANDLER. ANNA (2739) in Popular Songs.
CHASE, CHAZ (2696). The Unique Comedian, who eats
everything — fire, paper, violins, flowers, shirts, etc.
CHIEF CUPOLICAN (2598). The Indian Baritone, the
onlv Indian who has sung in grand opera, in three classic
songs.
May 3, 1930
ACE OF SCOTLAND YARD, THE (Talking and Silent —
two reels). Craufurd Kent.
K0’ o* CIRCLET, THE. Released Sept. 30, 1929.
Nn* nnwrrniu^m: Nn^HT’ THE. Released Oct. 7, 1929.
K 2* Rco-PJ«9N«0F D00M’ THE. Released Oct. 14. 1929.
No-4- DEPTHS OF THE LIMEHOUSE. Released Oct. 21.
No. 5. MENACE OF THE MUMMY. Released Oct. 28,
No. 6. DEAD OR ALIVE. Released Nov. 4, 1929.
H°* o' 0F FEAR. Released Nov. 11. 1929.
S°* 2' R^IX-^D TRAP, THE. Released Nov. 18. 1929.
N°. 9. BATTLE, OF WITS, A. Released Nov. 25, 1929.
ta'd7°am Kr JUDGMENT. THE. Released Dec. 2. 1929.
IARZAN THE TIGER (Synchronized and Silent). Frank
Mernll. Consists of 15 episodes released from Dec. 9,
1929 to March 17, 1930.
JADE BOX, THE (Synchronized and Silent). Consists of
1930eP18OdeS' released from Marcil 24. 1930 to May 26.
CLEMONS. JIMMY (2242). Vaudeville star, in Drean
Cafe, songs and dances.
CODEE, ANN & FRANK ORTH (938). Imagine My Em-
barrassment. Comedy team in a bed room farce with a
new twist.
CODEE & ORTH (2798) in Stranded in Paris, comedy skit.
COHEN, SAMMY (2800) in What Price Burlesque; imita-
tions.
COLEMAN, CLAUDIA (2244) in Putting It Over, comedy
impersonations.
CONLEY. HARRY J. (2273) in The Bookworm, comeds
playlet which was the hit of LeMaire’s Affairs.
CON LIN & GLASS (2577) in Sharps and Flats, in amus-
ing antics and songs.
CONNOLLY & WEN RICH (2583). Musical comedy star and
famous composer, in a number of Wenrich's songs.
CONRAD, EDDIE (491). Broadway comedian, in a com-
edy sketch.
COOPER & STEPT (2159). Song hit writers, in several ol
their popular songs.
CORCORAN, RED (2769) in I’m Afraid That's All. Fom
banjo numbers.
COWAN. LYNN (2680) in a new collection of old songs.
COYLE & WEIR (2253). Songs and dances by clever team
of youngsters.
CRANE. HAL (2133) in The. Lash, a dramatic playlet of
The Tombs, written by Crane; a big hit in vaudeville.
CRAVEN, AURIOLE (2118). The dancing violinist and
singer, in three numbers.
CROONADERS, THE (2685) in Crooning Along. Four boys
in five lilting songs.
CRUMIT, FRANK (727). Famous songster and composer.
singing several of his own compositions.
CRUSE BROTHERS (2120). The Missouri Sheiks, in Old
Time Melodies in an Old Time Way, with violin, guitar
and banjo.
CRUSE BrtOTHERS (2126) in popular melodies and ditties.
CUNNINGHAM & BENNETT (736). Popular singing com-
posers, in three vocal numbers and an impersonation.
D ’ANGLO, LOUIS (509) assisting Giovanni Martinelli in th#
duet from Act IV of the opera La Juire.
DEIRO. GUIDO (2968). Famous piano-accordionist, in two
delightful selections.
DE LA PLAZA & JUANITA (2702) in Siesta Time. Fa-
mous tango artist and his company in thrilling dances
and some songs.
DELF, HARRY (2542). Broadway comedian, in songs and
comedy monologue.
DEM A REST, WILLIAM (2290) in Papa's Vacation, a riot-
ous comedy playlet by Hugh Herbert and Murray Roth.
Directed by Bryan Foy.
DEM A REST, WILLIAM (2143) in When the Wife's Away,
comedy playlet directed by Bryan Foy; with three songs.
DEMAREST, WILLIAM (2138) in The Night Court. Com-
edy playlet directed by Bryan Foy.
DERICKSON, CHARLES (912). Dramatic tenor, and Bur-
ton Brown, pianist, in A Song Drama — drama and jazz
by vaudeville team.
DILLON, JANE., and Her Boy Friends. Impersonations of
men by this male impersonator.
DONER, TED (2298). Dancing comedian and his Sunkist
Beauties, in a singing variety.
DONOHUE. RED &. U-NO (734) in A Traffic Muddl#.
Famous clown and his mule in a comedy skit.
DOVES, THE TWO (2146) in Dark Days, comedy dialog
and original songs.
DUFFY & GLEASON (775) in Fresh from Hollywood. A
comedy skit with songs.
ETTING, RUTH (894). Soprano of Ziegfeld's Whoopee, as-
sisted by Phil Ohman and Victor Arden at the pianos,
in three songs.
FASHION PLATES OF HARMONY (2283). A quartet cf
distinctive concert voices in famous and original compo-
sitions.
FERGUSON, HELEN (3179-80). In a George Kelly comedy.
Finders Keepers, with John B. Litel and Janet Adair.
FIELDS, SALLY (2147). Comedy entertainer, in The Hos-
tess. A laughing sketch with songs.
FIELDS & JOHNSON (2588). Vaudeville headliners. In i
comedy skit, Terry and Jerry.
FISHER, GEORGE & HONEY HURST (920). Vaudeville
stars, in a comedy sketch with songs. Apartment Hunting.
FORD, HARRISON (3238-39). Stage and screen star, in a
George Kelly 2-reel comedy. The Flattering Word, with
Janet Adair, Blanche Friderici and John Litel.
FRANKLIN. IRENE (865). In Those Were the Days. Musi-
cal and vaudeville player in a travesty on women’s bath-
ing suits of the Nineties. Song and double exposure.
FLIPPEN, JAY C. (2581). Musical comedy and vaudeville
star, in a fast comedy skit. The Ham What Am.
FLONZALEY QUARTETTE (466). World's foremost stringed
instrument ensemble, now disbanded, playing Mendelssohn'!
“Canzonetta” and Pochon’s “Irish Reel.”
FLONZALEY QUARTETTE (467). Famous stringed ensem-
ble, plaving Borodin's “Nocturne” and Mozart's “Minuet.”
FLORENTINE CHOIR (2281). Italy's greatest ensemble of
choral voices, singing “Adoramus te Christe” and the
Toreador Song from the opera Carmen.
FLORENTINE CHOIR (2282). Oldest choral organization
in the world — more than 800 years — singing “Ninna,
Nanna” and “Santa Lucia Luntana.”
FOLSOM, BOBBY (2839). Musical comedy actress, in A
Modern Priscilla, contrasting the Puritan Priscilla and
the same girl todav.
FOY, EDDIE & BESSIE LOVE (2575-76) In a clever playlet
of back-stage life, The Swell Head, starring the son of
the famous stage clown and the screen leading woman.
FOY FAMILY, THE (2579) in Foys of Joys. A satire on
talking motion pictures with Eddie Foy’s family. Directed
by Bryan Foy.
FOY FAMILY, THE (2580) in Chips of the Old Block.
Presents the children of the famous comedian. Eddie Foy,
in songs and dances and a monologue by Eddie Foy, Jr.
FRANKLIN, IRENE (2705). Famous American comedienne,
supported by Jerry Jarnigan, in three of his songs.
FREDA & PALACE (2271) in Bartch-a-Kalloop. their
nationally famous vaudeville act. Comic antics and songs.
FREEMAN SISTERS (625). “Sunshine Spreaders from
Roxy's Gang.” in popular selections with piano and ukulele.
GABY. FRANK (2188). Popular ventriloquist, in The Tout,
a skit of comedy moments at the race track.
GALE BROTHERS (610). Juvenile comedians, in fast
dancing and songs.
GENTLE, ALICE (3336). Grand opera soprano, singing the
Habanera from the opera. Carmen, with fifty soldier-singeri.
Filmed entirely in Technicolor,
GREEN WAY, ANN (3719): Musical comedy star in an
Indian musical playlet. And How. Filmed entirely In
Technicolor.
GUZMANN. ROBERTO (3279): Mexican tenor, in A Span-
ish Fiesta, filmed entirely In Technicolor. Two Spanish
songs.
GILBERT, MASTER (2260): Sensation child artist from
vaudeville in an unusual routine of songs and dances.
GILLETTE, BOBBY (2838): Famous banjoist from the va-
riety stage, assisted by Doris Walker, radio and stag#
artist, in four selections.
GIVOT. GEORGE. PEARL LEONARD AND NINA HINDS
(2107): “The College Boy” and “The Melody Girls” In
popular songs. Directed by Bryan Foy.
GOLDIE, JACK (704) in The Ace of Spades. A fast
singing and chatter act with the variety headliner In
blackface.
GORDON. GIGLI, TALLEY & DE LUCA (415) In the Quar-
tette from “Rigolutto.”
GORDON. JEANNE (474): Assisting Giovanni Martinelli In
a scene from Act II of Bizet's opera, “Carmen.”
•“-lay 3, 1930
FILM BUYER SECTION
17
OTTLER, ARCHIE (2670): Famous song writer in m
medley of tne songs which have made him celebrated.
REEN, JANE (2750): "The melody girl" in three songs.
REEN’S FLAPPERETTES (711): Three selections by this
girls' jazz band.
REY, MISS ANN, AND HER BOY FRIENDS (2601) in
five songs. Miss Grey is a popular radio artist.
IACKETT, CHARLES (899-900): Scenes from Act I of the
opera. Faust, assisted by Chase Baromeo, basso — both of
the Chicago Civic Opera Co.
IACKETT, CHARLES (916): Singing II Mio Tesoror and
O Paradiso, operatic arias.
IAINES, ROBERT (2319): Noted stage star in "Ten Min-
utes," a gripping drama of a prisoner in the death cell.
IALEY & McFADDEN (2269): Musical comedy and vaude-
ville headliners in "Haley isms." wittism and wise-cracks.
IAPPINESS BOYS (536): (Billy Jones and Ernest Hare,
radio stars) four popular songs.
IAPPINESS BOYS (537): Favorite radio star* in four
new songs.
HARRINGTON SISTERS (2262): From the "Passing Show.'*
in a earden of sonus.
TWO WEEKS OFF: Trailer (2978). Jack Mulhall, Dorothy
Mackaill, Jed Prouty and Gertrude Astor at seaside cot-
tage. First National-Vitaphone talking production.
OUFFY AND GLEASON (775), in "Fresh from Hollywood."
Scene: Park. Jimmy Duffy, comedian from "Follies," in
short skit. Numbers: a. "I'm Mr. Duffy of Mr. Gallagher
and Mr. Shean"; b. "I've Got a Horse and Cornet."
I0SIE HEATHER (744), in "The Character Comedienne."
Scene: Drawing room. Scotch comedienne doing three
numbers: a. "There’s a Welcome There for You"; b.
"Nervous Girl"; c. "We Have a Wonderful Girl."
ARTHUR AND MORTON HAVEL (769), in "Playmates."
Scene: Drawing room. From musical comedy "Just a
Minute," with characterizations of "bad egg" and "moth-
er's boy." Numbers: a. "I Want to Be with My Mammy
Down in Miami": b. "Heigho Ho Cheerio."
CODEE AND ORTH (757), in "A Bird in the Hand."
Scene: Park. Comedy sketch of wayward lady feeding
invisible birds, with starving boy friend standing by in
agony.
ISA KREMER (748). Scene: Living room. Two popular
melodies: a. "The Second Minuet"; b. "Little Sparrow."
GRACE LA RUE (739). Scene: Drawing room. Star of
Follies" and "Artists and Models" in Vitaphone debut.
Numbers: a. "Where's the Boy For Me"; b. "I Loved
i Your Eyes."
,REO DONOHUE AND U-NO (734). in “A Traffic Muddle.”
Scene: Street. Red Donohue with. U-No, his mule.
DOLL: Score (3121-28). Synchronized score
plwed by Vitaphone Symphony Orchestra. Numbers 3121
to 3128. inclusive. Reels 1 to 8.
(SLAD RAG DOLL: Trailer (3007). Claude Gillingwater.
seated in armchair, is questioned by reporter concerning
PDnCii»i making this Warner Brothers- Vitaphone picture.
FROZEN RIVER: Score (2991-96). Synchronized score
YitaPb°ne Symphony Orchestra. Numbers 2991
to 2996. inclusive. Reels 1 to 6.
IME. PLACE AND THE GIRL, THE: Trailer (2998).
James Kirkwood in guise of schoolmaster calls upon pupils,
thus introducing cast.
PRISONERS: Trailer (2979). Ian Keith, as district attorney
introduces leading players and star, Corinne Griffith. First
National-Vitaphone talking picture.
T1
SINCLAIR AND LA MARR (753), in "At the Seashore."
Comedy. Number: a. "I've Never Had a Vacation."
SATURDAY’S CHILDREN: Score (3131-39). Synchronized
score played Vitaphone Symphony Orchestra. Numbers
3131 to 3139, inclusive. Reels 1 to 9. First National-
; Vitaphone production.
MADONNA OF AVENUE A: Score (3051-58). Synchronized
score played by Vitaphone Symphony Orchestra. Number*
3051 to 3058 inclusive. Reels 1 to 8.
DIVINE LADY, THE: Score (3031-40). Synchronized scors
I played by Vitaphone Symphony Orchestra. Numbers 3031
to 3040 inclusive. Reels 1 to 10. Fiist National-Vita-
phone production.
SONNY BOY: Trailer (3000). Presents Davey Lee, Juvenile
star.
SATURDAY’S CHILDREN: Trailer (2998). Grant Withers.
male lead, discourses on this Maxwell Anderson picture,
t lashbacks show some scenes. First National-Vitaphone
production.
HOT STUFF: Trailer (2977). Billy Bakewell. juvenile lead,
and Alice White and Louise Fazenda tell about this
picture. First National-Vitaphone production
WHY BE GOOD: Trailer (2960). Jack Mulhall gives
glimpses of this Colleen Moore picture. Flashback shown.
First National-Vitaphone production.
FROM HEADQUARTERS: Trailer (2867). Henry B.
Walthall, in jungle hut and wearing U. S. Marine uniform,
explains situation and introduces Monte Blue, star.
ROBERT EMMETT KEANE (2849-50) in "Gossip." Scene
Hotel parlor. Star of legitimate stage is supported by
John Miljan, Warner Brothers player, and Claire Whitney,
screen and stage player.
DAVE BERNIE AND ORCHESTRA (2796) in "Here Comes
the Showboat." Scene: Showboat. Numbers: a. "Here
Comes the Showboat": b. "Oh, You Have No Idea"; c.
"High, High, High Up on a Hilltop"; d. "Constantinople."
MADONNA OF AVENUE A: Trailer (2718). Grant
Withers, male lead, as master of ceremonies introduces
Dolores Costello, Louise Dresser and other featured play-
ers. Shows one of the sets in reproduction.
RUDY VALLEE AND HIS CONNECTICUT YANKEES (771).
Band set. Vallee's radio band. Numbers: a. "Down
the Field"; b, "Deep Night"; c. "Cutside."
TISDALE (766). Scene: Southern plantation.
Tisdale, negro singer, presents these numbers: a. "The
Sweetness of Your Song"; b. "Bye and Bye"; c. "Oh.
Didn't It Rain."
HARRY HORLICK AND GYPSIES (763). Scene: Band
set. Horlick and his A. & P. Gypsies, are on a national
radio hook-up weekly. Numbers: a. "Two Guitars";
b. "Black Eyes"; c. "Chiquita"; d. "March of the
Toys"; e. "Gypsy Love Song."
RAYMOND HITCHCOCK (760) in "An Evening at Home
with Hitchy." Scene: Living room. Number: a. "Here
Comes the Groom."
BERNIE CUMMINS AND ORCHESTRA (752). Scene:
Band set. Cummins and his Biltmore orchestra present
modern songs. Numbers: a. "Come On Baby"; b. "If
I Had You": c. "Here Comes the Ball and Chain."
MAX SCHMELING (745). Scene: Gymnasium. Heavyweight
champion of Germany skips rope, shadow boxes and en-
gages in one-round bout.
PAUL TREMAINE AND ARISTOCRATS (742). Scene:
Band set. Jazz band of variety stage. Numbers: a.
"I've Been Working on the Railroad": b. "On the Road
to Mandalay"; c. "Chinese Dream"; d. "Fanfare"; e.
"Here Comes the Showboat"; f. "Medley."
FANNIE WARD (721). Scene: Living room. Sixty-two
year old flapper in two numbers: a. "Flapper Fannie"; b.
"Radio Widow."
THREE BROX SISTERS, THE (2888) in "Headin' South."
Scene: Pullman drawing room. Harmonizing of Southern
®ongs. Numbers: a. "Doin' the Raccoon"; b. "Imagina-
tion"; c. “Way Down South."
ELEANOR PAINTER (746). Scene: Salon. Lyric soprano
of musical comedy and opera. Presents these numbers:
*• *!f'ove Is Heat of All"; b. "Habanera"; c. "How About
Ma."
WHITING AND BURT (741), in "Song Sayings." Scene:
Drawing room. Vaudeville and Ziegield's Follies players.
Assisted at the piano by Edmund J. Weber, composer,
who arranged act. Numbers: “What Did You Say";
b. “The Frog Song"; c. “That's My Idea of Heaven."
HOPE HAMPTON (740) in the Fourth Act of Massenet's
Opera, “Manon." Scene: Salon. Former motion picture
star is assisted by four principals, chorus and the Vita-
phone Symphony Orchestra.
MISS MARCELLE (716). Scene: Drawing room set. Vaude-
ville comedienne, in brown-face makeup, renders syncopated
songs in southern dialect. Numbers: a. “Shine"; b. “If
I Never See You Again"; c. “My Troubles Are Over."
LOVE AND THE DEVIL: Score (3111-17). Synchronized
by Vitaphone Symphony Orchestra. Numbers 3111 to 3117
inclusive. Reels 1 to 7. First National-Vitaphone produc-
tion.
DAVE BERNIE (2797). Scene: Drawing room set. Directs
own orchestra. Numbers: a. “Happy-Go-Lucky Lane"; b.
“Down Where the Sun Goes Down"; c. “St. Louis Blues;"
d. “San."
HOLLINGSWORTH AND CRAWFORD (2753), in “Bed-
time." Scene: The family boudoir. Short sketch of
sleepy husband and nagging, jealous wife.
TAL HENRY (732). Scene: Band set. With His North
Carolinians Orchestra. Has played at college proms and
over the radio. Renders these numbers: a. “Come On
Baby'; b. “Shame On You"; c. “Milenberg Joys."
MAL HALLETT (730). Scene: Band set. Furnishes jazz
program with his “Way Down East Orchestra." Num-
bers: a. “Lots of Mama"; b. “Mother Machree"; c. “War
Medley."
GREEN’S FAYDETTS (710). Scene: Band set. “Green's
Twentieth Century Faydetts" from vaudeville. Numbers:
a. “Because My Baby Don’t Mean Maybe Now"; b. “Sweet
Mystery of Life": c. “Changes."
CHILDREN OF THE RITZ: Score (3071-77). Synchronized
score by Vitaphone Symphony Orchestra. Numbers 3071
to 3077, inclusive. Reels 1 to 7. First Nationai-Vitapbone
production.
GUIDO DEIRO (2968). Scene: Living room. Piano-
accordionist in these numbers: a. “Romeo and Juliet";
b. “Drigo’s Serenade."
DIVINE LADY, THE: Trailer (2967). Milton Sills makes
introductory remarks and shots from the picture are shown.
Corinne Griffith, the star, also speaks. First National-
Vitaphone production.
LOVE AND THE DEVIL: Trailer (2959). Milton Sills
introduces Maria Corda and scenes of Venice are shown.
First National-Vitaphone production.
HIS CAPTIVE WOMAN: Trailer (2949). Frank Reicher
introduce* Milton Sills and the latter presents Dorothy
Mackaill. Locale is a courtroom. First National-Vita-
phone production.
SEVEN FOOTPRINTS TO SATAN: Trailer (2929). Creighton
Hale relates highlights of story. Flashbacks. First Na-
tionai-Vitapbone production.
FROZEN RIVER: Trailer (2792). Raymond McKee tells
story which introduces dog star Rin Tin Tin. Shots show
Rinty and David Lee.
FANCY BAGGAGE: Trailer (2701). Hallam Cooley in-
troduces members of cast as they board yacht. Flash-
PAUL' CUNNINGHAM AND FLORENCE BENNETT (736).
Scene: Living room. They offer three vocal numbers and
Miss Bennett gives dramatic impersonation of Hollywood
extra. Numbers: a. “Sleep Baby Sleep"; b. “Boy of
Mine"; c. “Hollywood Parade"; d. "Kentucky Home."
JUNE (735). Scene: Drawing room. English musical
comedy stark recently starred by Arthur Hammerstein is
assisted by John Hundley. Numbers: a. "Me and tho
Man in the Moon": b. "My Troubles Are Over."
JULIA SANDERSON AND FRANK CRUMIT (733). in
"Words of Love." Scene: Living room. Julia Sanderson
and Crumit, co-starred for ten years in musical comedy,
render these numbers written by Crumit: a. "No Wonder
You're a Wonderful Girl"; b. “I Can Live Without You";
c. "Precious Little Thing Called Love."
FRED ARDATH (720), in "The Corner Store." Scene:
Grocery store. Ardath is supported by Claude Allen of
musical comedy stage. Cole Carrol and Klar Magnus.
Numbers: a. "Sipping Cider Through a Straw"; b. "The
Swiss Yodeling Song"; c. "Oh Molly the Cuckoo Is
Calling Me"; d. "Rock Me to Sleep."
TAJADO’S TIPICA ORCHESTRA (706). Scene: Band set.
Official orchestra of Mexican government gives these num-
bers: a. "Dansa Tipica"; b. "Amapola del Camino"; c.
"Gao Monter."
CHILDREN OF THE RITZ: Trailer (2950). Jack Mulhall
and Dorothy Mackaill. First Nationai-Vitapbone produc-
tion.
BORN AND LAWRENCE (2920) in “Tke Side Show."
Scene: Drawing room. Musical comedy stage stars in
dances and jokes. Numbers: a. "Dear Old Girl"; b.
"Humoresque."
BEN BARD (2910) in "The Champion Golfer." Scene:
Exterior of golf club. Bard teaches Bobby Callahan, of
the variety stage, how to play golf.
SAMMY COHEN (2800) in "What Price Burlesque." Scene:
Living room. Imitations. Numbers: a. "Me and My
Shadow"; b. "Sleep"; c. "My Mammy."
KID GLOVES: Trailer (2719). Conrad Nagel, blithely
fighting his way through bullets, bumps into Lois Wilson
and they talk about the picture.
FOUR SYNCO-PETS, THE (731) in "Musical Moment."
Scene: Drawing room. Keith artists present these num-
bers: a. "Indian Dawn"; b. "Neapolitan Nights"; c.
"Sweet Mystery of Life"; d. "The Fortune Teller"; e.
"I’ll Never Ask for More."
MAL HALLETT (729). Scene: Band set. Mai Hallett and
his Entertaining Orchestra are well known to prom
crowds at Eastern universities and night clubs. Num-
bers: a. "Doin' the Raccoon": b. "Tin Pan Parade";
c. "Bugle Call"; d. "Yankee Doodle": e. "Harbardiana";
f. "Come, Let's Take a Stroll"; g. "We Love the College
Girls."
STELLA HAYHEW (728) in "The Hallelujah Lady."
Scene: Living room. Star of "Hit the Deck" sings three
darky songs: a. "Comfort"; b. "Judgment Day"; c.
"Feet."
FRANK CRUMIT (727) in "The One Man Glee Club."
singing his own compositions. Scene: Living room.
Numbers: a. “The Song of the Prune"; b. "I Miss You
Lize"; c. "Little Annie Rooney": d. "In the Shade of
the Old Apple Tree"; c. "A Bird in a Gilded Cage";
f. "Bedelia”; g. "She Was Happy 'Til She Met Me";
h. "The Preacher and the Bear."
PHIL BAKER (725) in the farce, "In Spain." Scene:
Exterior of arena. Star of Shubert musical shows has
three assistants.
JAY VELIE (717), in "A Journey of Songs." Scene:
Drawing room. Musical comedy tenor presents: a.
"Vienna Maid"; b. "When Irish Eyes Are Smiling"; c.
"Italy."
ARTHUR PAT WEST (2919) in "Ship Ahoy”, atmospheric
comedy in which Pat West appears as able-bodied seaman.
Scene: Deck of yacht. Numbers: a. "La Paloma"; b.
"She’s My Sweet Dumb, Dumb Dora"; c. "Sweet
Senorita."
BRUCE BOWERS (2870) in "Artistic Mimicry", with imita-
tions including one of little boy making radio debut and
Jewish lady preparing for swim. Scene: Draped set.
SERENADERS, THE (2814), in "Red Hot Harmony."
Scene: Fire station house. Double quartet of male voices
with these numbers: a. "It Goes Like This"; b. "Stars
and Stripes Forever"; c. "You Tell M» Your Dream”; d.
"Every Sunday Afternoon."
BORN AND LAWRENCE (2640), in "The Aristocrats."
Scene: Drawing room. Comedians of variety stage in pan-
tomime and songs. Numbers: a. "I Wonder What's Be-
come of Sally"; b. "Down by the Old Millstream” ; c.
"Wobbly Walk."
DOROTHY AND ROSETTA RYAN (726) in "Mirth and
Melody." Scene: Living room. Stars of Keith Circuit
accompany themselves with guitars. Numbers: a. "I Love
You, Sweetheart of All My Dreams"; b. "Scups of
Coffee"; c. "Just Like a Melody."
PHIL BAKER (724), in "A Bad Boy From a Good Family."
Scene: Drawing room. Comedian of Broadway and
Keith Circuit with his accordion. Numbers: a. “Baker
Blues"; b. “Big Butter and Egg Man From the West";
c. “How About Me"; d. "I’ll Get By."
STANLEY AND GINGER (714) in "A Few Absurd Mo-
ments." Song and dance team of variety stage. Scene:
Living room. Numbers: a. "That's My Weakness Now";
b. "Just Like a Melody Out of the Sky."
LERDO’S MEXICAN ORCHESTRA (705). Scene: Or-
chestra *et. Mexican band under Lerdo, composer and
musician, has toured U. S. on Keith Circuit. Numbers:
a. "Celito Lindo"; b. "Rancho Grande"; c. "Patria Mia."
BORN AND LAWRENCE (2940) in "Pigskin Troubles."
Scene: Exterior of gymnasium. Act Is staged on college
campus and includes shots of football crowds. Numbers:
a. "Me and My Shadow"; b. "Dirty Hands— Dirty Face."
PARAGONS. THE, (2883), in "In the Tropics." Scene:
Tropical barroom. Quartet seen on Keith Circuit is assisted
by Doris Walker. Numbers: a. "Happy Days and Lonely
Nights"; b. "Come On Baby"; c. "Winter Song": d.
"Kentucky Babe"; e. "Happy (My Baby Just Said Yes)."
LITTLE BILLEE (2869), in "The Flaming Youth." Scene:
Reception hall. Midget star of variety stage gives original
songs and tap dancing. Numbers: a. "Wonderful Wife":
b. "Down On 33d and 3d"; c. "Sweet Georgia Brown’ ;
d. "Anything You Say."
JOE LEWIS (2868). Scene: Night club. Lewis of Parody
Club £Cts as master of ceremonies. Numbers: a. "Chi-
cago"; b. "Oh Gussie"; c. "Sonny Boy"; d. Original
selection.
BOBBY FOLSOM (2839), in "A Modern Priscilla." Scene:
Living room. Broadway show girl tells story of Puritan
Priscilla and the same girl of modern times in narrative
song. Number: "Priscilla of the Puritan Days.”
BOBBY GILLETT (2839), in "Syncopated Breezes." Scene:
Living room. Banjoist is assisted by Doris Walker, who
sings introductory number. Numbers: a. "Happy Days
and Lonely Nights"; b. "The Rosary"; c. "St. Louis
Blues"; d. "Ida (Sweet as Apple Cider)."
HUGHES AND PAM (2837). in "The Fall Guy." Scene:
Living room. Interspersed with falls are funny stories.
ROY FOX (2819). "The Whispering Cornetist" has specialty
number and three with his Montmartre Orchestra. Scene:
Band set. Numbers: a. "My Melancholy Baby"; b.
"Sally of My Dreams"; c. "My Window of Dreams"; d.
"Louisiana." , ..
HOPE VERNON (2815), in "The Sunshine Girl." Scene:
Drawing room. Broadway star offers four songs and mu-
tates violin sounds. Numbers: a. "Beloved"; b. **Arms
of Love"; c. "I Loved You Then"; d. "There’s a Ram-
bow 'Round My Shoulder." ,
KJ ERULF’S MAYFAIR QUINTET (2650), in "A Musical
Melange." Scene: Draped set. Three harpists, violinist
and vocalist in classical and semi-classical numbers: a.
"Neapolitan Nights"; b. "Sextette from Lucia : c.
"Lonelv Little Bluebird."
AIN’T IT THE TRUTH? (2648-49). Scene: Living room.
Comedy of manners in two reels, written by Ralph Spence,
title writer and author of "The Gorilla." Cast includes
William Davidson. Grace Valentine, Dot Farley, Patricia
Caron. James T. Mack and Walter Rodgers.
NEAL SISTERS, THE (719), in "Blondes That Gentlemen
Prefer." Scene: Living room. Trio featured on Keith
and Publix circuits. Numbers: a. "Gentlemen Prefer
Blondes": b. "Doin' the Raccoon”; c. "Boola Boola.
JAY VELIE (718), in "Songs of Love." Scene: Living room.
Musical comedy tenor presents: a. "You Gave xour
Heart to Me"; b. "Tommy Lad": c. "Mother Machree.
ORIGINAL HILLBILLIES, THE (715). Scene: Interior log
cabin. North Carolina jazz band of radio and stage ap-
pearances. directed by A1 Hopkins, presents: a.
to Old Virginny"; b. "Echoes of the Chimes ; c. ^ ine
Frank Wilson Rage"; d. "Wasn't She a Dandy . e.
"Chicken Reel "
BREEN'S FLAPPERETTES (Til). Scene: Band set. Girl
Ja2z band, on Keith circuit, the past two years, is M W
Nina Grey. Numbers: a. "St. Louis Blues ; b. Mother
Goose Parade”; c. “That Redhead Gal.”
McKAY AND ARDINE (708). in "Back From Abroad.
Variety comedians use mispronunciation of words for tjteir
playlet, fun. Number: "You Will Lifce Pun
WEARY RIVER: Score (3021-30). SyMhromzezd by Vita-
phone Symphony Orchestra. Numbers 3021 to 30 1 inclugve.
Reels 1 to 9. First National production with talking
SEVEN1* FOOTPRINTS TO SATAN: Sc°r® (3001"06U,1T5S;
chronized by Vitaphone Symphony Orchestra Numbers
3001 to 3006 inclusive. Reels 1 to 6. First National
QUEEN OF THE NIGHT CLUBS: Score (2971-76). Syn-
chronized by Vitaphone Symphony Orchestra. Numbers 2971
to 2976 inclusive. Numbers 1 to 6. All-talking picture.
ONE STOLEN NIGHT: Score (2961-66). S^J^omzed by
Vitaphone Symphony Orchestra. Numbers 2961 to 29bO
inclusive. Reels 1 to 6. With talking sequences.
GREYHOUND LIMITED, THE: Score (2951-67). Synchro-
nized by Vitaphone Symphony Orchestra. Numbers -951 ta
2957 inclusive. Reels 1 to 7. With talking sequences.
STOLEN KISSES: Score (2951-47). Synchronized by Vita-
phone Symphony Orchestra. Numbers 2941 to 2947 inclu-
sive. Reels to 7. With talking sequences. .
D’AMOUR— EXIT MARCH (2918). Played by Vitaphons
Svmphony Orchestra. Composer is Gage. Without film.
WEARY RIVER: Trailer (2909). Introducing Richard
Barthelmess. First National production. _
RANGERS, THE (2900), in “After the Round-Up. Scene.
Exterior desert camp. Double male quartet offering ^tnrea
ballads. Numbers: a. “Cheyenne"; b. “San Antonio ; o.
“West of the Great Divide"; d. "Rose of Monterey , e.
BORN AND LAWRENCE (2885). in "The Country Gentle-
men." Scene: Living room. Numbers: a. “Sleepy lime
Gal"; b. “Silver Threads Among the Gold"; c. Down
Home Rag."
NO DEFENSE: Trailer (2720). Monte Blue addressing au-
dience. Flash-backs and story from Monte.
QUEEN OF THE NIGHT CLUBS: Trailer (2706). Texas
Guinan tells all about night clubs. Flashbacks.
JANET ADAIR (2629), in “Here Comes the Bridesmaid."
Scene: Church exterior, bedroom. Playlet, starring Janet
Adair, told in narrative song. Numbers: a. “Bridesmaid";
b. “No One’s Fool": c. “It's Right Here For You.”
GUS AR N HEIM ORCHESTRA (2136). Scene: Draped set.
Gus Arnheim and His Cocoanut Grove Orchestra of Holly-
wood play the following numbers: a. “Who’s You. That's
You": b. “Sinsr Me a Rabv Sone" : c. “FlaDnerette."
SONG HITS INI
Ager, Aellcn, Bornstein Company
7 45 Seventh avenue , Neic York City
Picture
Producer
Songs
THEY LEARNED ABOUT WOMEN
CHASING RAINBOWS
THE GRAND PARADE
M G M “There Will Never Be Another
Mary”
“Harlem Madness’’
“Does My Baby Love?”
“He’s That Kind of a Pal”
“Aintcha Baby?”
“A Man of My Own”
M G M “Happy Days Are Here Again”
“Lucky Me, Lovable You”
“Everybody Tap”
Pathe “Molly”
“Moanin’ for You”
“Alone in the Rain”
IT’S A GREAT LIFE
PUTTIN’ ON THE RITZ
THE MELODY MAN
THE TRESPASSER
NEW YORK NIGHTS
MAMMY
Irving Berlin, Inc.
1607 Broadway , New York City
M G M “I’m Following You”
“Hoosier Hop”
“I’m Sailing on a Sunbeam”
United Artists “With You”
“There’s Danger in Your Eyes,
Cherie”
“Puttin’ on the Ritz”
“Alice in Wonderland”
Columbia “Broken Dreams”
United Artists “Love, Your Spell Is Everywhere”
United Artists “A Year from Today”
Warner Bros. “To My Mammy”
“Let Me Sing and I’m Happy”
“Across the Breakfast Table”
SO THIS IS PARIS
SHANGHAI LADY
SUNNY SKIES
Bibo-Lang Music Company
1595 Broadway , New York City
GREEN
Paramount
U niversal
Tiffany
“La La Mama”
“I Wonder If It’s Really Love”
“Wanna Find a Boy”
“Must Be Love”
De
Sylva, Brown and Henderson, Inc.
745 Seventh avenue , New York City
(Subsidiary of WARNER BROS.)
HOLD EVERYTHING
SHOWGIRL IN HOLLYWOOD
SUNNYSIDE UP
A SONG OF KENTUCKY
HAPPY DAYS
FROZEN JUSTICE
SOUTH SEA ROSE
WHY LEAVE HOME
MARIANNE
NAVY BLUES
RICH PEOPLE
Warner Bros. “When the Little Red Roses’’
“Sing a Little Theme Song”
“To Know You Is to Love You”
“Take It on the Chin”
“Physically Fit”
"Isn’t This a Cockeyed World”
“The Girls We Remember”
“You’re the Cream in My Coffee”
First National “I’ve Got My Eye on You”
“Hang Onto a Rainbow”
“In Hollywood”
Fox
“Aren’t We All”
“If 1 Had a Talking Picture of
You”
“Sunnyside Up”
“Turn on the Heat”
Fox
“Sitting by the Window”
“A Night of Happiness”
Fox
“Mona”
“I’m on a Diet of Love”
Fox
“The Right Kind of Man”
Fox
“South Sea Rose”
Fox
“Look What You’ve Done to Me”
M G M
“Marianne”
M G M
“Navy Blues”
Pathe
“One Never Knows”
Donaldson, Douglas & Gumble
1595 Broadway , New York City
GLORIFYING THE AMERICAN GIRL
HOT FOR PARIS
CAMEO KIRBY
Paramount “There Must Be Somebody Waiting
for Me”
Fox “Sweet Nothings of Love”
“I’m the Duke of Ka-Ki-Ak”
“If You Want to See Paree”
Fox “Romance”
“Home Is Heaven”
“After a Million Dreams”
Famous Music Corp.
719 Seventh avenue , New York City
THE LOVE PARADE
THE VAGABOND KING
HONEY
PARAMOUNT ON PARADE
Paramount
Paramount
Paramount
Paramount
“Dream Lover”
“My Love Parade”
“Let’s Be Common”
“March of the Grenadiers”
“Only a Rose”
“Song of the Vagabonds”
“Some Day”
“Vagabond King Waltz”
(Hugeette Waltz)
“Love Me Tonight”
“Sing You Sinners”
“In My Little Hope Chest”
“I Don’t Need Atmosphere”
“Let’s Be Domestic”
“Sweepin’ the Clouds Away”
“Any Time’s the Time to Fall in
Love”
Leo Feist, Inc.
231 West 40th street , New York City
(RADIO MUSIC COMPANY)
Picture
Producer
Songs
RIO RITA
R K O
“You’re Always in My Arms’’
“Rio Rita”
“If You're in Love You’ll Waltz
“Sweetheart, We Need Each Other1
“The Rangers Song”
“The Kinkajou”
“Following the Sun Around”
HELL HARBOR
United Artists
“Caribbean Love Song”
KING OF JAZZ
Universal
“It Happened in Monterey”
“Ragamuffin Romeo”
“My Bridal Veil” .
Handman,
Kent
and Goodman, Inc.
745
Seventh avenue , New Yo
rk City
(Subsidiary of
UNIVERSAL
FILM)
CAPTAIN OF THE GUARD
Universal
“For You”
“You, You Alone”
“Maids On Parade”
HIDE-OUT
Universal
“Can It Be?”
“Just You and 1”
CZAR OF BROADWAY
Universal
“That Homestead Steady of Mine’'
"Collegiate Love”
“Melancholy”
WHAT MEN WANT
U niversal
“My Baby an’ Me”
“What a Perfect Night for Love”
THE STORM
U niversal
“Pierret & Pierrote”
WHITE HELL OF PITZ PALU
Universal
“Loving You”
SONS OF THE SADDLE
Universal
“The Trail Herd Song”
“Down the Home Trail With You’
SONG OF THE CABALLERO
Universal
“Mi Caballero”
Harms, Inc.
62 4
West
45th
street , New York City
(Subsidiary of WARNER BROS.)
SPRING IS HERE
Warner Bros.
“Yours Sincerely”
“With a Song in My Heart”
SONG OF THE FLAME
First National
“Palace Song”
“Liberty”
“Petrograd”
“One Little Drink”
“Passing Fancy”
“Harvest Song”
“When Love Calls”
GOLDEN DAWN
Warner Bros.
“Africa Smiles No More”
“In a Jungle Bungalow”
“My Heart’s Love Call”
ISLE OF ESCAPE
Warner Bros.
“Drink to the Isle of Love”
“My Kalua Rose”
THE VAGABOND LOVER
RKO
“A Little Kiss Each Morning*
“1 Love You, Believe Me, 1 Lov
You”
“Then I’ll Be Reminded of You”
SALLY
First National
“If I’m Dreaming”
“Look for the Silver Lining”
“All 1 Want to Do Do Do 1
Dance”
“Sally”
“Wild Rose”
HIT THE DECK
RKO
“Hallelujah”
“Sometimes I’m Happy”
“The Harbor of My Heart”
TANNED LEGS
RKO
“You’re Responsible”
“With Me— With You”
LOVE COMES ALONG
RKO
“Until Loves Comes Along”
PRIDE OF THE REGIMENT
First National
“Brokenhearted Lover”
“Dream Away”
“When Hearts Are Young”
Edward B. Marks Music Company
2115
West
46th
street , New York City
SHOW BOAT
U niversal
“Down South”
PLEASANT SINS
Superior Talking“ln Each Others Arms”
Pictures “Hello, Margot”
“Gin and It”
“WER WIRD DENN WEINEN’’
British Interna-
tional Pictures
(Made in Ger-
many)
“No Use Crying”
THE MOUNTED STRANGER
U niversal
“Wonderful Star of Love”
SLEEPING CUTIE
RCA
“Wonderful Star of Love”
SPORTING YOUTH
Universal
“Dancing Butterfly”
(Instrumental)
COHENS AND KELLYS IN SCOTLAND
Universal
“March of the Siamese”
(Instrumental)
MASK AND THE DEVIL
M G M
“Frasquita Serenade”
Also known as. “My Little Nes
of Heavenly Blue”
SONG OF THE ISLANDS
Columbia
“Song of the Islands”
CURRENT FILMS
Picture
VAGABOND LOVER
HARMONY AT HOME
HAPPY DAYS
Mills Music, Inc.
150 West 46th street , Net* York City
Producer Songs
R K 0 “Nobody’s Sweetheart"
Red Star Music Company
729 Seventh avenue , New York City
(Subsidiary of WM. FOX FILM CO.)
Fox “A Little House to Dream"
Fox “We’ll Build A Little World of
Our Own"
“Happy Days"
“A Toast to the Girl I Love"
LET’S GO PLACES
THE BIG PARTY
SONG 0’ MY HEART
ONE MAD KISS
THE GOLDEN CALF
HIGH SOCIETY BLUES
Fox “Fascinatin’ Devil"
“Boop Boop A Doopa Doo Trot’’
“Snowball Man"
Fox “Bluer Than Blue Over You"
“Good for Nothin’ but Love"
“I’m Climbing Up a Rainbow"
“Nobody Knows but Rosie"
Fox “I Feel You Hear Me"
“A Pair of Blue Eyes"
“The Rose of Tralee"
“Song o’ My Heart"
Fox “Behind the Mask"
“Lamento"
“Oh, Where Are You"
“One Mad Kiss’
“Only One"
“Monkey on a String"
“El Florero Espanole"
Fox “Maybe Some Day"
“Can I Help It"
“I’m Telling the World About
You"
“You’ve Gotta Be Modernistic"
Fox “Just Like a Story Book"
“Eleanor"
“I’m on the Market for You"
“High Society Blues"
SUCH MEN ARE DANGEROUS
CRAZY THAT WAY
MEN WITHOUT WOMEN
Fox “Cinderella by the Fire"
Fox “Lot’s Do"
Fox “The H ills of Old New Hamp*
shire"
Picture
Producer
Songs
UNTAMED
M G M
“Chant of the Jungle"
“That Wonderful Something. Is
Love”
BE YOURSELF
M G M
“Cooking Breakfast for the One 1
Love"
“When a Woman Loves a Man"
"Kickin' A Hole in the Sky"
THEIR OWN DESIRE
M G M
“Blue Is the Night"
FREE AND EASY
M G M
“The Free and Easy"
“It Must Be You"
MONTANA MOON
M G M
“Montana Call"
“The Moon Is Low"
Santly Bros.
755
Seventh avenue. New York City
PUTTIN’ ON THE RITZ
United Artist
“Singing A Vagabond Song"
Shapiro.
, Bernstein and Company, Inc.
1567 Broadway, New York
City
BLAZE 0’ GLORY
Sono Art
“Wrapped in a Red, Red Rose"
“Dough Boy’s Lullaby"
“Put A Little Salt on the Blue-
bird’s Tail"
PARTY GIRL
Tiffany
“Oh! How 1 Adore You"
“Farwell"
HELLO, SISTER
Cruze-Sono Art
“What Good Am 1 Without You"
TROOPERS THREE
Tiffany
“As Long as You Love Me”
POINTED HEELS
Paramount
“Ain’tcha?"
SWEETIE
Paramount
“He’s So Unusual
SWING HIGH
Pathe
“There’s Happiness Over the Hill"
“Do You Think 1 Could Grow on
You"
“It Must Be Love"
NEAR THE RAINBOW’S END
Trem Carr
“Ro- Ro- Rollin’ Along"
Sherman-Clay and Company
Kearney and Smtter streets , San Francisco , California
(Main Office)
THE GREAT GABBO Sono Art “I’m In Love With You"
“Web of Love"
“Icky"
“The New Step"
“Every Now and Then"
Triangle Music Company
1658 Broadway, New York City
LOVE AT FIRST SIGHT Chesterfield “Love at First Sight"
THE TALK OF HOLLYWOOD Sono Art “Sarah"
“No, No, Babie"
“Daughter of Mine"
“They Say Good Night in the
Morning"
“I Get It from My Daddy"
J. H. Remick Music Company
219 West 46th street, New York City
(Subsidiary of WARNER BROS.)
M. Witmark and Sons
1659 Broadway, New York City
(Subsidiary of WARNER BROS.)
SPRING IS HERE
SO LONG LETTY
UNDER A TEXAS MOON
THE PAINTED ANGEL
THE SACRED FLAME
FORWARD PASS
First National “Cryin’ for the Carolines"
“Have a Little Faith in Me”
“Bad Baby"
"What’s the Big Idea"
“How Shall I Tell"
First National ‘My Strongest Weakness Is You"
“One Sweet Little Yes"
Warner Bros. “Under a Texas Moon"
“I Want a Bold Caballero"
“Esta Noche De Amor"
First National “Only the Girl"
“Help Yourself to My Love"
“Everybody s Darling"
First National “The Sacred Flame"
First National “H’lo. Baby"
“Huddlin’ "
“One Minute of Heaven"
“I Gotta Have You"
SHE COULDN’T SAY NO
NO. NO. NANNETTE
GOLD DIGGERS OF BROADWAY
TIGER ROSE
LILLIES OF THE FIELD
GIRL FROM WOOLWORTHS
Robbins Music Corp.
799 Seventh avenue, New York City
(Publishers to Metro-Goldwyn-Mayer)
IS EVERYBODY HAPPY
Warner Bros. “Watching M%» Dreams Go by"
“Darn Fool Woman Like Me"
First National “As Long as I’m With You"
“Dance of the Wooden Shoes"
“King of the Air"
“Dancing on Mars"
Warner Bros. “Painting the Clouds With Sun*
shine"
“Tiptoe Thru the Tulips With Me"
“In a Kitchenette"
“Song of the Gold Diggers"
“What Will I Do Without You"
“Go to Bed"
“And Still They Fall in Love"
“Mechanical Man"
“Poison Kiss of That Spaniard"
“Keeping the Wolf from the Door"
Warner Bros. “The Day You Fall in Love"
First National “I’d Like to be a Gpysy"
First National “Someone"
“You Baby Me, I’ll Baby You"
“Oh What I Know About Love"
Warner Bros. “(I’m Blue for You) New Orleans"
“Wouldn’t It Be Wonderful"
“Medicine Man for the Blues"
“Samoa"
“In the Land of Jazz"
LORD BYRON OF BROADWAY
First National
“Should 1"
“The Woman in the Shoe"
“A Bundle of Old Love Letters'
“Only Love Is Real"
THE ROGUE SONG
M G M
“When I’m Looking at You"
“The Pogue Song"
“The Narrative"
DEVIL MAY CARE
M G M
“Charming"
“Shepherd’s Serenade"
"If He Cared"
SONG OF THE WEST Warner Bros. “Come Back to Me"
Vincent Youmans, Inc.
67 West 44th street. New York City
HIT THE DECK R K 0 “Keepin’ Myself for You"
SONG OF THE WEST Warner Broe. “The One Girl"
“West Wind"
GoodToThe InsrWtR
READ 'EM AND REAP
REGINALD DENNY
EXHIBITORS HERALD-W ORLD
SAID:
“One of those pleasant surprises that
makes the town happy and proud. A dis-
tinctive kind of picture that deserves a
lot of credit. Likely to be one of the
commercial sensations of the season.”
PETE HARRISON SAID:
"WHAT A MAN/'
PRESENTED BY O. E. GOEBEL AND GEO. W. WEEKS
WHAT A PICTURE/
"The type of picture every independent
producer dreams of producing but fails!
It is as good and as wholesome enter-
tainment as one will find in the best pic-
tures made by the big producers and will
add prestige to the picture business.”
EXHIBITORS DAILY
REVIEW' SAID:
“Reginald Denny is likely to stir the box
office to the point of heavy receipts. The
play is smart, distinctive, of the highest
class. Watch this one for a money
clicker!”
FILM DAILY SAID:
“Worthy of a Broadway showing. Denny
gives an excellent performance, putting
this picture in the money.”
MOTION PICTURE NEWS
SAID:
RELEASED BY
PICTURES
George W. Weeks, Executive Vice-Pres. — Harry H. Thomas, Vice-Pres. in charge of Distribution
“At last Reginald Denny is supplied with
a story! Makes extremely pleasant en-
tertainment.”
FILM SPECTATOR SAID:
“A surprisingly clever and amusing Denny
vehicle. It deserves the success it will
undoubtedly receive.”
75 Million for 1930 Sound and Color Films
m EXHIBITORS ©
E RALD
WORLD
i
Br ELECTRIFYING
r THE AMUSEMENT
WORLD!
Caught Short” held over 2nd
week in Detroit. Dressier-
k Moran comedy a riot!
HEARERs
IVORCEE
ENSATION •
magine! Brought
ack for 2 week
engagement afte
nitial First Run in
:risco!
HERE'S TO
OURBOX-
OFFICE!
0
' 0
with Chester Mom's. Conrad Nagel.
Robert Montgomery . Based on a
story by Ursula Parrott. Director
Robert Z. Leonard.
IlGGEST GROSS IN HISTORY OF STATE, BOSTON
Divorcee opening exceeds record held by ‘^The_Big_Parade^
'
_____
SENSATIONAL BUSINESS AT POLI, NEW
Engagement of “Divorcee” ivithin few dollars of “ Broadway Melody” record
,/lways METRO-GOLPWYN-MAYER
1BHI
NEW COMEDIES FROM
PATHE UNDER A NAME
WITH A REPUTATION!
manhattan
comedies
May 10, 1930
EXHIBITORS HERALD-WORLD
STAGE
PRICE
says
PARAMOUNT
ON PARADE
is in a class by "sc>«-
- A prize for all houses and
certain for indefinite runs in
i?:aUo audiences
key centers. Hialto
i i a *>verv number,
applauded eve y
The Big Party of the Stars!
Richard Arlen, George Bancroft, Clara Bow,
Evelyn Brent, Clive Brook, Nancy Carroll, Ruth
Chatterton, Maurice Chevalier, Gary Cooper,
Leon Errol, Skeets Gallagher, Harry Green,
Helen Kane, Dennis King, Jack Oakie, Zclma
O’Neal, Abe Lyman,William Powell, Buddy Rogers
Marching to greater and greater box office glory in second sensational week at Rialto, New York
falling into line with smash openings. The showman doesn t live who can t clean up uit
! Other key centers
it !
4
EXHIBITORS HERALD-WORLD
May 10, 1930
“PARAMOUN
ON PARADE
leads the Grand March ol PARA
MOUNT’S Spring Money Hits
CREAM OF
THE NEW
SHOW WORLD !
talking
nd singing
movietone
omance
HARLEY C
CLARKE
k Presidents
th WEE
NEW YORK * BOSTON
Noted Irish tenor’s screen debut is excel-
lent entertainment.
— Rose Pelswick, Evening Journal
Tender in its sentiment and something
very near to triumphant in the record-
ing and projection of the voice of its
illustrious star. ~Quinn Martin, The World
Had audience in high glee.
— Regina Crewe, The American
There is no doubt about it — a decided
success — and see it you must.
— William Boehnel, Telegram
Frank Borzage has done a splendid job.
— Bland Johaneson, Daily Mirror
His is a gift to warm the heart.
— Julia Shawell, Evening Graphic
The rare and priceless virtue of simpli-
city is astonishingly evident in John
McCormack’s “Song O’ My Heart'*.
— Robert E. Sherwood, Evening Post
We take off our hat to director Frank
Borzage. — Life
"Song O My heart" should prove a per-
fectly fine matinee picture. If you don't
like crowds of women, it is just as good
at night, for McCormack’s voice is one
of the rare fine experiences that you will
get from the screen. — Los Ang eles Record
Rarely does one picture have so many
elements that are pleasing. It has heart
warming appeal, that charm of direct
simplicity in its tender story, and the
fascination of sympathetic direction by
the man who made "Seventh Heaven"
and "Humoresque", Frank Borzage.
— Los Angeles Express
'Song O’ My Heart" abounds with thrill-
ing surprises for the fan intrigued by fresh
faces. Maureen O’Sullivan has a fine fu-
ture and Tommy Clifford captivated the
first night throngs. Farrell MacDonald and
J. M. Kerrigan are two of the rich-
est comedians seen here in films.
- — Los Angeles Daily News
It is written and acted with unfail-
ing good taste and a becoming
air of reality and should please
all McCormack admirers.
— Los Angeles Evening Herald
In Philadelphia :
The screen has done exceedingly well
by Mr. McCormack — Phila. Inquirer
Mere words of praise cannot commend
the great appeal, the charm, the gripping
sympathy, the uncloying naturalness, the
humanness of John McCormack's per-
formance. — Phila. Euening Ledger
Faithful reproduction of a magnetic tenor
voice. — Phila. Daily News
In Foreign Press:
At no time in the short career of singing
and talking pictures has one heard a
voice so clear and natural as that of the
famous Irish tenor.
— Jewish Morning Journal
A marvelous talking and singing picture.
— II Progresso
One can well understand why John
McCormack is the best loved singer in
the world. — Courier des Etats Unis
This film is an unforgettable one.
— Staats Zeitung
or/ h/ TOM BARRY * Directed by FRANK BORZA
Los Angeles
Repeating unanimous verdict of New York, Boston and Philadelphia,
a chorus of praise from press and public greeted the first showing
in Grauman's Chinese Theatre of
John McCormack
SONG O’ MY HEART
In Boston :
An achievement of lasting memory.
- Boston Herald
As delightful a bit of entertainment as
you could wish. — Boston. Post
A picture pearl of great price.
— Boston Euening American
The faithfulness with which the tenor's
voice is reproduced is amazing.
— Boston Transcript
A splendid achievement, immense enter-
tainment. — Boston Traveler
emotion !
In Los Angeles:
It is something from which a reporter
bounds with glee to write about- — a
huge success. —Mordaunt Hall, Times
Here is screen progress — thoroughly
touching and effective. Next to the star,
Mr. Kerrigan is the outstanding performer.
— Richard Watts, Jr., Herald Tribune
One of the best stories unfolded upon
the screen in many a moon. This picture
will bring happiness to millions.
—George Gerhard. Evening World
I enjoyed him via the movietone last
evening more than I have enjoyed him
in the flesh. —John S. Cohen, Jr.. The Sun
Rollicking comedy, heart-rending ro-
mance and superb singing.
—Irene T hirer. Daily News
"Song O’ My Heart" is a genuine accom-
plishment. There was frequent applause at
the opening for the McCormack songs
and high praise can be bestowed for
both the manner in which they were done
and the recording.
—Los Angeles Times
If "Song O' My Heart” had nothing else
to recommend it, "Little Boy Blue" would
make it well worth hearing. The comedy
couldn’t have been put into better hands
than those of J. M. Kerrigan. He and
Farrell MacDonald are a grand pair.
— Los Angeles Examiner
seconds the
In New York :
LAUGHS!
THIS sanctimonious soul-
snatcher didn’t know that
chickens come home to roost.
But these chickens taught him
that people who live in glass
houses should pull down the
shades. Rapid-fire dialogue and
mile-a-minute comedy!
ROBERT AM STRONG
BARBARA KENT
Beryl Mercer, James Gleason,
Claude Gillingwater, Julia
Swayne Gordon, Arthur Iloyl,
Mary Foy
Adapted by J. Ilarvey Thew/rom the
pluy “Weuk Sisters ” by Lynn Starling.
Screen dialogue by James Gleason.
Directed by John Adolii.
Warner Bros, present
DUMBBELL/
IN //
ERMINE
THRILL/
Warner Bros, present
'The 2W
FLOOR
EARL DERR BIGGERS, author of “Seven
Keys to Baldplate,” wrote the story
“The Agony Column” from which this great
story is adapted. And he never wrote anything
so baffling, mystifying and thoroughly enter-
taining.
GRANT WITHERS
LORETTA YOUNG
H. B. Warner, Claire McDowell,
Sidney Braey, Crauford Kent,
John Loder, Claude King,
Judith Voselli
Adapted by Joseph Jackson
Directed by Boy Del Ruth
"Vitaphone" is the registered trade-mark of The V ita phone Corporation designating its products
6
EXHIBITORS HERALD-WORLD
May 10, 1930
$5 5,000,000
Fox Film Corporation
Secured 6% Gold Notes
Due April 15, 1931
Price 100 and interest
A Utter from Mr. IV. C. Michel , Vice President of the Corporation , is summarized as follows:
Company: Fox Film Corporation is one of the
largest and most prominent companies in the
world engaged in the production, distribution
and exhibition of motion pictures. Its product
is distributed throughout the world.
Fox Film Corporation has acquired from
Fox Theatres Corporation the latter’s hold-
ings of common stock of Loew’s Incorporated.
Security: These Notes, in the opinion of
counsel, are a direct obligation of the Com-
pany and are specifically secured under a T rust
Indenture by the pledge of 660,900 shares
of common stock of Loew’s Incorporated
and all the capital stock of United American
Investing Corporation, which has a substan-
tial stock interest in Metropolis and Bradford
Trust Company, Ltd., owners of 65% of the
ordinary stock of Gaumont British Picture
Corporation, and represents an investment
on the part of Fox Film Corporation of
$20,000,000.
Equity and Assets: As at December 28,
1929, the pro forma consolidated balance
sheet of Fox Film Corporation and wholly
owned subsidiary companies, as prepared by
independent auditors, reveals net tangible
assets, without deducting this Issue, of ap-
proximately $157,208,511 (including over
$9,800,000 of cash), an amount equivalent to
$2,850 for each $1,000 of Notes.
Earnings: The consolidated net earnings
of Fox Film Corporation and subsidiary com-
panies, available for interest requirements on
this Issue, after maintenance, taxes (other
than Federal income), depreciation, amorti-
zation and other deductions, including profits
applicable to minority interests and interest
requirements on the mortgage and funded
debt of subsidiary companies, for the two fiscal
years ended December 28, 1929, as reported
by independent auditors, are given below:
Year Amount
1928 $ 6,572,840*
1929 13,966,355*
Annual Interest Requirements
on this Issue 3,300,000
# The 1928 and 1929 figures are before the deduction of special charges
consisting of obsolescence of silent films, scenarios and advertising acces-
sories in the amounts, respectively, of $2,085,137 and $2,379,225. In the
figure given above for 1929, profits on the sale of securities of $5,612,608
have not been included, nor have there been deducted certain non-
recurring charges aggregating $938,364.
Management : The management of Fox
Film Corporation will be vested in certain
principal operating executives who have
been responsible for the past success of the
Company, augmented by the engineering and
scientific staffs of General Theatres Equip-
ment, Inc.
This offering is made subject to the conditions more fully set forth in the complete
descriptive circular , a copy of which may be had upon request.
HALSEY, STUART & CO.
INCORPORATED
Dated April 15, 1930 and redeemable. Interest payable at the offices of Halsey, Stuart &. Co., Inc., in New York and Chicago. Interest payable
October 15 and at maturity, April 15, 1931, without deduction for any Federal normal income tax not in excess of 1% per annum. Principal will
be payable at the principal office of the trustee in New York. Coupon Notes registerable as to principal only, in the denominations of $1,000,
$5,000 and $10,000. All statements herein are official or are based upon information which we regard as reliable, and, while we do not guarantee
them, we ourselves have relied upon them in the purchase of this security.
May 10, 1930.
LL QUIET™.
ESTERN FRONT
fv/enty
oj^theweE^
to '
pie thrilled to *
, of rosy che*
•lth the hosine
people laughed
P .. tough* w
pie gove *•'
book is on *
, of Y°oth °"d '
the henzy and o'*
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jnd g'ar,ed
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wenty m>"lon
. cried with them
Twenty ntiWi°n P®°
a0d now the
in oil hs g'otV
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May 10, 1930
EXHIBITORS HERALD-WORLD
7
HAS BOOKED
the entire
COLUMBIA
OUTPUT for 1930-31
THE SUPERIOR TWENTY
SUPERIOR
PRODUCT
MERITS
SUPERIOR
EXHIBITION
8
EXHIBITORS HERALD-WORLD
Hay 10, 1930
pf “strengthening his stock margin
One .London
JLfl APHOWt1
■’Fh^TrouBT
rHon tltii
besan™ThTs"ni?f!^^sageth^^Sn
hill, caj
osure of Hollywood
TONIGHT
AT THE
WINTER
GARDEN
New York will see
The Most Intimate
Studio Romance ever
Revealed /
40
The Winter'
Garden’s New
Policy. Roadshow
Attractions at
POPULAR PRICES,
Continuous Performances Beginning
at 10 A. M. Midnite Show Every Nile
(Smoking in Balcony)
wait till \ou see
ALICE WHITE
in the Natural Hues' of TECHNICOLOR
Jack Mulhali, Ford Sterling, Blanche Sweet,
John Miljan and dozens of stars.
A FIRST NATIONAL and VITAPHONE PICTURE
” Vitaphone *“ it the re«, trade mark of the Vitaphone Corp.
Replica of three
column advance ad
in the New York
dailies that started
“ Shoiv Girl in Hol-
lywood” on its way
to top business at
the Winter Gar-
den
' WARNER BROTHT
WINTF
GARD
B’way & 50t>
7th Ave, &
-decide
VITAPHONE
4 » * Tutor m*ak 1
newspaper willsay|
l ici a uepciL t
‘’'Vitaphone" is the registered trade mark of
the Vitaphone Corp. designating its products.
A FIRST NATIONAL
The
Independent
Film Trade
Paper
E X H I B ITO RS
H E RALD
WORLD
Home
Office :
407 So. Dearborn St.
Chicago
In This
PRODUCTION MARKS
Two Hundred Millions Will Be Spent in
Making 1930-31 Product, with 25 Millions
Going Into New Sound Stages and Other
Facilities — More Than 150 Pictures Will
Have Color — Quality Rather Than Quantity
Is Aim, with Total Productions Reduced and
Budgets Increased,
Issue —
INJUNCTIONS ILLEGAL
Appellate Bench in Chicago Holds That
Lower Courts Lack Right to Grant Injunc-
tions for Showing of Pictures Over Censor-
ship Board’s Ban — Justices Rule Recourse
Lies in Appealing for Mandamus to Force
Censors to Grant Permit — Decision Is
Declaratory of Law, Says Attorney,
COMPLETE INDEX TO CONTENTS
NEWS
Society of Motion Picture Engineers at largest gathering, approves
new Midwestern unit — Annual paid admissions estimated billion
and half.
Fox Film drops silent newsreel as result of rapid expansion of
sound’s popularity in last two and a half years, says Sheehan.
Comerford theatre circuit no longer biggest independent chain — •
Affiliation with Publix to provide for greater expansion.
Fifty-five millions in one year notes is Fox’s public financing
plan — Net profits for quarter up million and half — Grainger now
vice-president.
DEPARTMENTS
Short Features 42
Music and Talent 43
The Theatre 38
Classified Advertising 47
What the Picture Did for Me 50
Chicago Personalities by Jim Little 54
FEATURES
Service on Pictures 31
The Voice of the Industry (Letters from Readers) 48
Motion Picture Finance 22
Hollywood, by Douglas Hodges 29
Broadway 14
Sound Pictures 34
Pictorial Section 23
J. C. Jenkins — His Colyum 33
ADVERTISEMENTS
FILM, SOUND AND EQUIPMENT — Metro-Goldwyn-Mayer,
Pathe, Educational, Universal, Fox, Halsey, Stuart and Company,
Warner Brothers, First National, Paramount, Beaded Screen
Corporation, Radiotone Pictures Corporation, A. R. Boyd Enter-
prises, Crawford Theatre, National Screen Service, Chicago Show
Printing Company.
MUSIC AND TALENT — Bob West, Adolph Goebel, Brooks
Costumes.
CHICAGO
407 South Dearborn St. Telephone Harrison 0036-37-38
Cable Address: Quigpubco
EDWIN S. CLIFFORD, General Manager
JAY M. SHRECK, Managing Editor
GEORGE CLIFFORD, Business Manager
ERNEST A. ROVELSTAD, News Editor
HOLLYWOOD
1605 North Cahuenga St. Telephone Gladstone 2118-2119
DOUGLAS HODGES
West Coast Manager
EDITORIAL
AND
ADVERTISING
OFFICES
NEW YORK
565 Fifth Avenue Telephone Wickersham 2366-2367
PETER VISCHER, New York Manager
HERBERT FECKE and RAYMOND GALLO
Advertising Representatives
LONDON
THE BIOSCOPE
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SUBSCRIPTION RATES: United States and its possessions. Canada and all countries of the Americas— $3.00 per year; Great Britain and its colonies £1 per year.
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The HERALD-WORLD assumes no responsibility for the return of unsolicited manuscripts. No manuscripts are returned unless authors so request.
Editorial
BY MARTIN J. QUIGLEY
A Clean Front
A SERIES of disturbing incidents in connection with the
use of vulgar, untruthful and salacious advertising on
motion pictures lias again brought this subject into the
limelight.
The Hays Office is undertaking to get into effect a set of
principles to guide the preparation of advertising. Mr.
Sam Katz, president of Publix Theatres, is taking an active
hand in an effort to set these matters aright within his own
organization. Elsewhere throughout the trade there is
now a keen if somewhat belated interest in presenting
a clean front to the public.
Any person who has observed some of the advertising
on motion pictures which has been put out during recent
months must reach the conclusion that the public has been
both very friendly and very indulgent. A considerable
part of this advertising material has been cheap, vulgar
and salacious. The incompetency of its creators is plainly
acknowledged in the fact that the sensational appeal,
which requires no ability whatsoever to execute, has been
completely relied upon in order to get attention. It is no
wonder that the industry is now in serious trouble in
various quarters on account of the character of some of
the advertising which has been used.
There is nothing which can so seriously complicate the
industry’s public relations as this question of the character
of the advertising material used in connection with motion
pictures. A vast number of people who do not attend
motion picture theatres, and who are naturally hostile to
theatres and the pictures, find in motion picture advertis-
ing their chief source of information and impressions
about pictures, theatres and the industry.
It might be argued that if these people do not attend
theatres and are naturally hostile to the business they need
not be considered. This is the most polite way the attitude
would be expressed. More frequently — and more generally
- — all of these people would be dismissed with a sharp,
“To hell with ’em.”
But, it may be pointed out, these people are not going
to accept this or any similar invitation.
Instead, they are going to continue their hostility toward
the business, gaining their inspiration from the character
of the advertising they see and remaining definitely ami
positively the chief source of the agitation of all kinds
which is launched against the picture business.
If the advertising referred to faithfully and truthfully
represented the motion pictures, then we would have quite
a different problem on our hands, or, possibly, we would
have no problem at all for the reason that pictures of such
a character would have so seriously hurt the industry that
there would not be enough business left to worry about.
But such advertising has not truthfully represented the
pictures to which they referred. In this fact alone there
is a serious case of misrepresentation. In addition, how-
ever, this advertising has conveyed to persons who are
looking for trouble just the impressions which convince
them that they are on the right trail and that the picture
business stands in need of being cleaned up.
This question does not come into the forum of the
industry as a new and fresh problem. Practically from
the start of the business the menace of vulgar and sugges-
tive advertising has been present. Abortive efforts to con-
trol matters so that only a clean front would be shown to
the public have been made in the past. All previous efforts
have flared up momentarily and then died out, leaving
matters pretty much as they had previously been.
The time, however, has arrived at which this problem
can no longer be toyed with. Either the industry, through
its responsible heads, must introduce in this connection an
adequate scheme of self-discipline or else every effort it is
making to build good-will with the public and keep the
respect of the public will prove absolutely to no avail.
AAA
44 All Quiet”
NIVERSAL’S production of “All Quiet on the West-
ern Front,” which had its premiere in New York last
week, is a subject that will attract great interest every-
where.
With this picture, supervised by Mr. Carl Laemmle Jr.,
who, incidentally celebrated his twenty-second birthday on
the day of the picture’s premiere, Universal has actually
and faithfully produced in motion picture form the famous
novel upon which it is based. Seldom, if ever, in the his-
tory of the business, has a novel — in all of its spirit and
feeling — been so accurately translated to the screen. This
in itself ranks as a noteworthy achievement.
The career of “All Quiet” will be attentively watched by
all persons who are intelligently interested in the trends
of the motion picture. This subject, in many respects, is a
distinct departure. It is materially different to what is
commonly considered motion picture entertainment be-
cause it is sheer and stark realism — the destruction of the
heart as well as the body of the soldier by war. It is
exactly, as we have said, the novel upon the screen.
The story in book form, which attained a tremendous
success and popularity, upset many traditional beliefs as
to what the public wants. If the career of the motion pic-
ture follows along similar lines it will do a great deal
toward breaking down many of the old limitations as to
subject matter and treatment which have been considered
inescapable.
AAA
Finance
A DEVELOPMENT which should be gratifying to all
persons connected with the industry is the fact that
throughout the financial world a new importance is now
being attributed to motion picture securities.
A very practical significance in this development is that
it will inevitably lead to wider distribution of motion pic-
ture securities, thereby simplifying the industry’s problem
in finance.
Exhibitors HERALD-WORLD * MARTIN J. QUIGLEY, Publisher and Editor
Incorporating Exhibitors Herald, founded 1915 ; Moving Picture World, founded 1907 ; Motography, founded 1909 ; The Film Index, founded 1906
Published every Wednesday by Quigley Publishing Company, 407 S. Dearborn Street, Chicago ; Martin J. Quigley, President ; Edivin S. Clifford, Secretary ; George
Clifford, Assistant Treasurer. Member Audit Bureau of Circulations. All contents copyrighted 1930 by Quigley Publishing Company. All editorial and business corre-
spondence should be addressed to the Chicago office. Other publications: Better Theatres, devoted to the construction, equipment and operation of theatres, pub-
lished every fourth week in conjunction with Exhibitors Herald-World ; The Film Buyer, a quick reference picture chart, published every fourth week as Section 2
of Exhibitors Herald-World; The Motion Picture Almanac, Pictures and Personalities, published annually; The Chicagoan and Polo, Class publications.
May 10, 1930
EXHIBITORS HERALD-WORLD
II
200 Millions Going into Making
Season’s Product Full of Color
At Least 420 Talkers Coming
From Dozen Biggest Companies
Quality Taking Place of Quantity , With More Than One
Producer Eliminating All Program Pictures
By DOUGLAS FOX
Glance or Two
At Production
Preparations
NEW YORK, May 6. — Approximately $200,000,000 will be spent by the
industry in connection with this season’s product. Of the amount, about $174,-
500,000 will be spent in actual production, while the rest will go to erection of
new sound stages and increase of general production facilities.
From which it would appear that, whatever the situation now, motion pic-
ture executives are far from gloomy over business prospects for the coming
twelve months or so.
T wo hundred millions to be spent on
season's product, $174,500,000 on actual
production, balance on new sound stage
and other facilities.
More than 150 films will be in color.
Cream of stage stars already being
claimed by pictures.
Twelve large companies will produce
approximately 400 pictures.
Short product will be well above thou-
sand mar\ in totals.
Quality will ta\e place of quantity.
AAA
Universal — -Mailing 20 at cost of 40,
estimated around $12,000,000 by Carl
Laemmle.
Warner Brothers — Twenty million
schedule with $17,500,000 on 42 features
and $2,500,000 on shorts. Many features
entirely in color.
First Rational- — Spending $17,500,000
on 40 pictures, 10 of them entirely in
color.
Columbia — Ten millions budget covers
20 features and 104 shorts.
AAA
Fox — 26 of 52 long features on $22/
000,000 schedule must be ready by Sep-
tember 15.
Pathe — Thirteen millions budget for
30 specials, 450 shorts and not a program
picture.
Radio Pictures — Spending $15,000,000
to ma\e 34 features, with 24 of them
specials.
Paramount — Minimum of 65 features
and possibly 300 shorts, with 12 to 16
of features and 136 shorts to be made in
East. Estimated budget $20,000,000.
AAA
Metro-Goldwyn-Mayer — At least 50
features, proportionate number of shorts,
and many foreign versions.
Sono Art — World Wide — Four million
budget, 20 pictures, number of foreign
versions.
Tiffany Productions — Definite plans
await convention, but at least six have
been completed or are in final stages of
production.
AAA
United Artists — Goldwyn group spend-
ing $4,000,000, Caddo $5,000,000, and
others proportionately large sums. Many
of 17 for release in fall already com-
pleted.
Educational — Sixty-four two-reel talk-
ing comedies, with 26 from Mac\ Sennett,
six Lloyd Flamiltons, 20 Terry Toons,
and number of other single reels, some in
color.
The new selling season, which will be
upon us at any moment now, has more to
offer than ever before in the history of the
industry, particularly in view of the quality,
the color and the big production values of
the many films which crowd the release
schedules of every major company.
At Least 150 in Color
Color, it appears, is doing what sound did
a year or so past. It brings a bigger box
office and it costs like sin. But it’s worth it.
Sound costs less now, and it won’t be long
before color comes down to a proportionate
level. Sixty films were made in Technicolor
last year. It is safe to hazard, what with
the advent of the Colorcraft Corporation,
that color will be a feature of almost three
times that number in 1930, and it won’t be
long now before everything is shown on a
multichromatic film. Color newsreels are
practically a reality already.
As far as stars are concerned, this indus-
try has never had a larger selection of better
talent. A small case in point of this is the
instance of Earl Carroll’s wiring his agent
in Hollywood to bring girls to New York
for the production of his newest show. By
this I do not mean New York is dry. It
has plenty of good people for local picture
production but fewer and fewer for legiti-
mate show business. Pictures are claiming
the best of them.
420 Talking Films Estimated
It is estimated that approximately 420
talking features (and in this I am not figur-
ing on the product of the smaller compa-
nies) will be sold this season. Their pro-
ducers will be Paramount, MGM, United
Artists, Warners, Radio, Fox, First Na-
tional, Pathe, Columbia, Sono Art-World
Wide, Universal and Tiffany.
And as for comedies, I’d wear out my
limbs in counting them. Educational will
turn out at least 64 two-reelers, the Vita-
Foreign Language
Previews by M G M
(Special to the Herald-World)
NEW YORK, May 6. — Previews,
in which new pictures are taken to
outlying theatres to be tried out on
audiences, are somewhat complicat-
ing affairs with the arrival of foreign
talking pictures. Previews have been
held by the MGM studios, in which
a theatre in a foreign section is
found and an interpreter is placed in
the audience to get the reaction.
phone Corporation will make Varieties, lit-
erally, by the hundreds, Pathe will make 52,
to say nothing of a total of 450 short sub-
jects, and Paramount probably will make
them at somewhere near the three hundred
mark, while Radio and Columbia are bound
to contribute their share.
Quality Supports Quantity
A particularly noticeable trend, featured
in New York by unusually long runs, is the
tendency of producers to make quality take
the place of quantity. For instance, Univer-
sal is making twenty features at the cost of
forty, which, Carl Laemmle figures, is in
the neighborhood of twelve million dollars.
Radio is making 34 features of which 24 will
be specials. Pathe is making 30 specials and
will have no program pictures at all on its
release list.
Now, let’s take a look at the individual
offerings, so far as they are already known,
of the various companies.
Universal
Universal, as stated before, is going for
the big money. Among its pictures will be
three or four outdoor films of epic propor-
tions. Those already produced indicative of
the new type are “Captain of the Guard,”
“King of Jazz,” “The $torm,” “The Czar of
Broadway,” and “All Quiet on the Western
Front,” which made so great an impression
at its premiere last week. Among LTniver-
sals stars you will find the smoldering Lupe
Velez, the tuneful John Boles and the re-
served Lewis Ayres, launched as the hero of
“All Quiet.” Books and plays bought for
immediate production include “Little Acci-
dent,” “Sincerity,” “East Is West,” “For
Husbands Only,” and “Outside the Law.”
Likewise the company will remake “The
Hunchback of Notre Dame.”
Warner Brothers
Warner’s $20,000,000 program calls for the
expenditure of $17,500,000 on 42 features
and $2,500,000 on innumerable shorts.
There will be multi-lingual versions of sev-
eral of the pictures and many of them to be
roadshown will be entirely in color.
Stars under contract for next year include
John Barrymore, George Arliss, A1 Tolson,
Winnie Lightner, Toe E. Brown, Frank Fay,
Alice Tentle, Marion Nixon, H. B. Warner,
Vivienne Segal, Grant Withers, Elsie Fergu-
son, Lila Lee, Lotti Loder, Noah Beery,
Conrad Nagel, Walter Pidgeon, Edna Mur-
phy, and Tullv Marshall. Recent recruits
from the Broadway stage are Irene Delroy,
Tack Whitini, Claudia Dell, and Olsen and
Johnson.
Other stars who have been signed to ap-
pear in pictures on the forthcoming pro-
gram include Constance Bennett, Joan
Bennett, Erich von Stroheim, Sue Carol,
12
EXHIBITORS HERALD-WORLD
May 10, 1930
Quality Supplants Quantity in New Product
Louise Fazenda, Marion Byron, Perry
Askam, Chester Morris, Lowell Sherman,
Belle Bennett, William Courtenay, Hobart
Bosworth, Barbara Kent, Beryl Mercer, Lois
Moran, Charles King, Ernest Torrence,
June Collyer, James Hall, Evelyn Knapp,
John Halliday and Dorothy Burgess.
The staff of writers, directors and com-
posers is too long to mention here, as is
the well-filled musical department. In con-
nection with the latter, though, it will be
well to remember that it includes such mas-
ters as Oscar Straus, Jerome Kern and
Sigmund Romberg.
First National
First National will spend $17,500,000 on
forty productions, ten of which will be made
entirely in Technicolor. Musical pictures
will take a large slice of the program. One
of them will be an original musical comedy
for Marilyn Miller, and two others will be
Victor Herbert operettas. Individual pro-
ductions have not yet been determined, but
several of the company’s bigger pictures
which have been given a spring release to
meet the encroachment of daylight saving,
may furnish the trend of what is to come
later. They are “Show Girl in Hollywood,”
“Murder Will Out,” “Spring Is Here,” “A
Notorious Affair,” “The Flirting Widow,”
and one of the biggest, “Song of the
Flame.”
Columbia
Columbia’s $10,000,000 budget covers 20
features and 104 shorts. Concentrating on
films from outstanding stage plays and
novels, the company is spending more on
story material alone than on an entire pro-
duction in previous years. One of Colum-
bia’s ace production is expected to be “The
Criminal Code,” from the successful prison
play by Martin Flavin. Then there are
“Rain or Shine,” partly in color, with Joe
Cook; “Madonna of the Streets,” with Eve-
lyn Brent; “Bless You, Sister,” with Alice
Brady; “Brothers,” with Bert Lytell, who
starred in the show in New York; “Sure
Fire,v “Lover Come Back,” and “Ballyhoo.”
Jack Holt and Ralph Graves probably will
be starred in a special or two of the quality
of “Flight.”
Stars who have signed Columbia con-
tracts include Jack Holt, Ralph Graves,
Evelyn Brent, Barbara Stanwyck, Dorothy
Revier, Joe Cook, William Collier, Jr., Mar-
garet Livingston, Johnnie Walker, Sally
O’Neil, Molly O’Day, Sam Hardy, Aileen
Pringle, Ian Keith, Joan Peers, George Sid-
ney, Charlie Murray, Lowell Sherman, Marie
Prevost and Matt Moore.
Fox
According to Jimmie Grainger’s schedule,
26 of the 52 long features on the Fox $22,-
000,000 program for next season must be
finished by September 15. At the present
time “Common Clay” is more than half
finished and work is under way on “The
Oregon Trail,” “Alcatraz,” “Are You
There?” a comedy by Rube Goldberg for
Ted Healy and his gang, as yet untitled,
and “Women of All Nations,” another Vic-
tor McLaglen-Edmund Lowe affair.
Others of the 26 pictures to be completed
by the middle of September include these:
“Basquerie,” from Eleanor Mercein’s novel;
“Burden of the Blonde,” from the short
story of Stephen Morehouse Avery; “The
Last of the Duanes,” featuring George
O’Brien in an outdoor picture; an untitled
story of the Northwest Mounted Police;
“On Your Back,” featuring Irene Rich;
“The Painted Lady,” “The Princess and the
Plumber,” from the Saturday Evening Post
story by Alice Duer Miller; “The Sea
Wolf,” to feature Milton Sills; “See Amer-
ica First,” to star Will Rogers, and “The
Yellow Ticket."
Two new sound stages are being built at
Fox Movietone City in furtherance of these
plans.
Pathe
Pathe has under way the biggest produc-
tion program in its history. With $13,000,-
000 the company expects to produce thirty
specials, 450 shorts and not a single pro-
gram picture. Dividing the season into
three periods of four months each, the
rooster group will turn out ten pictures for
every period. “Swing High,” romantic mu-
sical comedy-drama, is on the spring list.
“Lipstick,” with Constance Bennett, is well
under way. Ann Harding’s new picture,
“Jane Eyre,” is based on the English classic
by Charlotte Bronte. “Beyond Victory,” a
story of women in war, is another of the
pictures among the first ten.
William Boyd's special is from the novel,
“The Last Frontier.” Eddie Quillan’s is a
sequel to “The Sophomore.” His second
appearance in the same group will be in
“The Painted Desert,” an outdoor drama of
Arizona. Another picture is “Crash,” by
Paul Schofield. The ten pictures in the sec-
ond group are ready in script form, but
those in the third have not yet been de-
cided on.
The 52 comedies will be divided into eight
series, each of a different type, as follows:
Checker, Manhattan, Melody, Campus, Fol-
lies, Rodeo, Rainbow and Whoopee. Two
large stages at Culver City are being de-
voted exclusively to this comedy work. The
short subject schedule is expected to include
52 Sound Fables, 25 Sportlights, 52 Audio
Reviews, 25 of the Vagabond Series, and 104
issues of the newsreel, the silent version of
which may be abandoned at an early date.
Radio Pictures
Radio Pictures, with the largest sound
stage in the world, will spend upwards of
$15,000,000 in the production of 34 features,
24 of which will be of the special, that is,
the spectacular, variety. The Amos and
Andy picture looks like one of its biggest
bets at the present moment. Then there’s
“Dixiana,” already in the can, with Everett
Marshall, Metropolitan tenor, and Bebe
Daniels. Wheeler and Woolsey are the
comedians, and Harry Tierney, who did the
score for “Rio Rita,” is said to have gone
one better on this.
Edna Ferber’s “Cimarron,” with Richard
Dix, best seller and story of the Oklahoma
rush of the eighties, should offer something
in the way of a spectacle. Others already
planned are “Present Arms,” the Fields
musical comedy, which may be renamed;
“The Silver Horde” and “The Iron Trail,”
by Rex Beach; “Half Shot at Sunrise,” a
Wheeler-Woolsey comedy, and a couple of
big ones by Herbert Brennon.
Paramount
Paramount, of which Sidney Kent says,
“You can take it for granted that we never
turn out a bad picture,” will make a mini-
mum of 65 features and possibly 300 shorts.
From twelve to sixteen of the features and
136 of the shorts will be produced at the
New York studio. Last year this company
made 13 features and over 100 shorts at the
New York plant.
What Paramount will spend in production
has not been announced, but I hazard a
guess that it will be somewhere in the
neighborhod of $20,000,000. Final details
and the makeup of their schedule will be
decided during the Paramount convention
May 16 at Atlantic City. A pretty safe
guess, though, for at least one of their pic-
tures will be “Barclay Square,” the drama
which is still running in New York, and of
which they are the backers.
Metro-Goldwyn-Mayer
Metro-Goldwyn-Mayer, while uncertain of
its plans for the coming selling season, will
produce at least 50 feature length produc-
tions, a proportionate number of shorts and
many more foreign versions than it has
made in the past. What with the talent at
its disposal, technical, directorial, writers,
composers and stars, there is little doubt
that it will more than equal the past year’s
achievements. Just a few like “Madame X,”
“The Hollywood Revue,” “The Rogue
Song” and “The Divorcee” should do the
trick. One of their big pictures for spring
release is “The Big House,” which will
probably be slated for the Astor in New
York in the near future.
Some of their material which has been
completed and not released or is still in
production includes: “Caught Short,” “In
Gay Madrid,” “The Floradora Girl,” “The
Lady of Scandal,” “The Sea Bat,” “Sins of
the Children,” “One Embarassing Night,”
“Good News,” “Let Us Be Gay,” “The
Singer of Seville,” “Easy Going,” “Ro-
mance,” “The LTnholy Three,” “Billy the
Kid,” “Madame Satan,” “Monsieur Le Fox,”
“Our Blushing Brides,” “Trader Horn,” and
“Way for a Sailor.”
Pictures to be in production soon, are
“The Great Day,” “Never the Twain Shall
Meet,” “Remote Control” and “War Babies.”
Sono Art-World Wide
Sono Art-World Wide, with $4,000,000, is
presenting the exhibitor with 20 pictures,
many of which already have been completed
in advance of schedule and will be released
this spring and fall, and a number of for-
eign versions, two of which already are
made. The major spring releases include
“Cock of the Walk,” which recently played
at the Roxy, “What a Man,” starring Reg-
inald Denny, and “The Big Fight,” the lat-
est Crtize production, based on the Belasco
stage hit, with Big Boy Guinn Williams and
Lola Lane in the leading roles. Other pic-
tures now in work are “Reno,” from the
novel by Cornelius Vanderbilt, Jr.; “Once
a Gentleman,” with that excellent comedian,
Edward Everett Horton; “Maid to Order,”
“Fool’s Gold,” and “Circus Parade,” this
last from the novel by Jim Tully.
Tiffany Productions
Tiffany Productions, uncertain of its
schedule until after their convention, the
date of which has not yet been set, has at
least six pictures either complete or in the
final stages of production. The ace film, of
course, is “Journey’s End,” which will be
roadshown for some time prior to its gen-
eral release. The six others are “Sunny
Skies,” a college story, with Benny Rubin,
Marceline Day and Rex Lease; “Border
Romance,” with Armida and Don Kerry;
“Under Montana Skies,” a story of the
show days of the old west, with Kenneth
Harlan and Dorothy Gulliver; “The Medi-
cine Man,” from the stage play of the same
name, with Betty Bronson and Jack Benny;
“Hot Curves,” a big league baseball story,
with Rubin, Alice Day and Lease, and
“Paradise Island,” with Harlan, Marceline
Day and Tan Santschi.
United Artists
Of United Artists the Goldwyn group is
expected to spend approximately $4,000,000,
the Caddo group $5,000,000, four of which
already has been spent on “Hell’s Angels,”
and the others proportionately large sums,
which have not yet been determined upon.
Many of the 17 films which it is releasing
Continued on next page, column 1)
May 10, 1930
EXHIBITORS HERALD-WORLD
13
Color in Over 150
Of Next Year Films;
Shorts Play Big Role
Court Bars Use of Injunction
To Override Ban by Censors
Appellate Bench in Chicago Rules in “Tarty Girl” Case That Proper
Relief by Lower Courts Is in Mandamus to Force
Board to Grant Permit
The circuit and superior courts have no legal rights to restrain the police
from interference with motion pictures which have been denied permits by
the police board of censorship, the appellate court ruled in Chicago, Saturday,
May 3.
How sweeping and far-reaching an effect this decision may have on the
industry is now a subject of discussion among leaders in the trade. In the
decision it was pointed out that the proper relief which may be allowed by
the lower courts lies in a mandamus to force the censor board to grant a permit.
( Continued from preceding page)
next fall, however, have been completed
and all the others are already in prepara-
tion or production.
Mary Pickford is about to begin camera
work on “Forever Yours,” under direction
of Marshall Neilan. In the supporting cast
appear Kenneth MacKenna, Ian MacLaren,
Charlotte Walker and Alice Moe. It is a
modern romance. Norma Talmadge is now
before the cameras in “Flame of the Flesh,”
under the direction of Sam Taylor.
Gloria Swanson is just completing “What
a Widow!”, a romantic comedy, in which
she is supported by Owen Moore, Lew
Cody, Margaret Livingston and Buster
West, and is directed by Allan Dwan. “The
Bad One,” in which Dolores Del Rio ap-
pears with Edmund Lowe, was released na-
tionally May 3. Charles Chaplin is now
working on “City Lights,” synchronized
without dialog.
Douglas Fairbanks sailed for England on
the Mauretania April 30, there to discuss
with Serge M. Eisenstein, Russian director,
a projected film, the story of which Eisen-
stein suggested. Fairbanks’ next will be
all-talking, probably a modern story.
A1 Jolson goes over to the United Artists’
lot in the fajl, there to film “Sons O’ Guns,”
based on the Broadway musical hit. Ronald
Colman has completed “Raffles” for Samuel
Goldwyn, Sidney Howard again having con-
tributed a scenario. Kay Francis is his lead-
ing woman. Eddie Cantor is before the
cameras and microphones as the star of
“Whoopee,” first Samuel Goldwyn-Florenz
Ziegfeld production. “Abraham Lincoln,” in
which Walter Huston,” star of “The Vir-
ginian” and “The Lady Lies,” has the prin-
cipal role, has been completed by David
Wark Griffith and is his first all-talking pic-
ture. Arthur Hammerstein has completed
his first film, “Bride 66,” with Rudolf
Friml’s music, and a cast that includes Jean-
ette MacDonald, Joe E. Brown, John Gar-
rick and Zasu Pitts.
“Hell’s Angels,” completed by Howard
Hughes, is to be roadshown nationally by
Sid Grauman, prior to its general exhibi-
tions. In this $4,000,000 aviation film appear
Beh Lyon, James Hall, Jean Harlowe, John
Darrow and many others. Henry King is
now making “Eyes of the World,” based
on Harold Bell Wright’s story. The cast
includes Una Merkel, Nance O’Neill and
Fern Andra.
Irving Berlin is casting his first independ-
ent production, “The Love Cottage,” for
which he already has composed eight songs
and a story.
Roland West will follow “Alibi,” his talk-
ing picture of last year, with “Whispers,” in
which it is probable that Chester Morris,
the stan whom he brought forward in
“Alibi,” will appear.
DeSylva, Brown & Henderson is sched-
uled to make a picture for United Artists,
Dolores Del Rio to make another very soon,
and Arthur Hammerstein is to follow “Bride
66” with another, this summer.
Educational
Educational will hit the new selling sea-
son with an offer of 64 two-reel talking
comedies. Twenty-six of these will be of
the Mack Sennett variety, and there will be
six Lloyd Hamiltons. There will also be 20
Terry Toons, which, as you probably know,
are a lively brand of sound cartoons, and
a number of other single reel pictures, some
of them done in color.
The Educational convention probably will
be held towards the end of this month.
The appellate court decision was handed
down in an appeal made from a ruling of
Superior Judge William J. Lindsay, who had
granted an injunction early in April for the
showing of “Party Girl.”
The city had fought this injunction and
several women’s organizations had sup-
ported the city in the dissolution effort.
The women had called the moral tone of
the picture objectionable.
Declaratory of Law, He Says
“The decision is very declaratory of the
law,” said Hugo Sonnenschein, one of the
leading attorneys in Chicago in film mat-
ters, who said he doubted whether anything
would be done about it in the matter of
fighting the ruling. “It is very good law
and there was no basis in law for the use
of the injunction in such cases.
“Of course the ruling will have an ad-
verse effect in the case of films which have
been barred by the censors. In taking an
action for a writ of mandamus, it may take
weeks or even months before the mandamus
is obtained and by that time the film is out
of town or in the can.”
Judge Lindsay barred the picture from
exhibition in Chicago April 16 because he
found children in the theatre in violation
of the terms of the writ. The judge’s ac-
tion was not based on a question of the
moral tone of the production. The appeal
had been taken by James N. Kearns and
William V. Daly, assistant corporation
counsels, before the injunction was dis-
solved.
Based on Property Rights
Interpretation of property rights consti-
tuted the basis on which the appellate court
decision was made. It was stated that the
aim of an injunction is to protect property
rights. It was held that property rights are
not involved in the case of motion pictures,
as they are permitted to be shown ordinarily
under a privilege, the customary permit.
The justices who prepared the ruling were
David M. Matchett, John M. O’Connor and
William M. McSurely.
“It’s pretty difficult to say at this time
what the effect of this ruling will be,” said
Elmer C. Upton of B & K regarding the de-
cision.” The decision will be one primarily
for the distributing companies to concern
themselves with, as they are the ones most
affected. One thing is true, of course, and
that is that the censorship board in Chicago
does have a great deal of power.”
Restrain Owner
From Reshowing
Of “Sally” Film
(Special to the Herald-World)
ALBANY, May 6. — John A. Fitzgerald,
otvner of the Strand theatre in Hudson Falls,
N. Y., won out in Supreme Court last week
with the result that the State theatre, owned
and operated in Glens Falls, N. Y., by Fred
Mausert has been restrained from a re-showing
of “Sally” ahead of the Strand. The court
action had attracted considerable attention
among the exhibitors in central New York, on
account of the fact that it was the first of its
kind in this section, at least, of New York
state.
Anti-Chain World Attacks
Wisconsin Governor Veto
Of Bill to T ax Chain Stores
Replete with such phrases as “the moving
picture trust,” “suggested ‘moral code’ for sell-
ing films to exhibitors,” and “relief to inde-
pendents of U. S. to chain-gang,” the fifth
issue of the Anti-Chain World, published at
Temple, Texas, calls attention in its lead arti-
cle to the killing of the Gettleman chain store
tax bill by Governor Kohler, who is branded
as a “chain-ganger.”
Frank Rembusch, in a three-column article,
starts with a broadside to the effect that “there
are 15,000 independent, unaffiliated motion pic-
ture theatre owners in this country, and they
are in a hell of a fix.”
Dorothy Dwan Engaged
BEVERLY HILLS. — Dorothy Dwan’s engagement
to Paul N. Boggs, Jr., son of Mr. and Mrs. Paul
Boggs, vice president of the Union Oil company of
Californa, has been announced. She is the widow of
Larry Semon.
House Votes 202 to 72 Against
Senate’s Silver Tariff Proposal
[By Washington Correspondent of the Herald-World]
WASHINGTON, May 6. — By a vote of 202 to 72, the House of Representatives
refused to agree to the Senate’s amendment to the tariff bill providing a duty of
30 cents per ounce on imported silver ore. Debate brought out the idea that silver
miners desired the increased tariff in order to raise the price. The motion picture
industry, it was pointed out, would be the chief sufferer under such a plan, as the
greater portion of silver consumed in this country is used in the production of film.
14
EXHIBITORS HERALD-WORLD
May 10, 1930
It’s Twins at Universal!
TNI VERS AL seems to have the happy habit of doing
^ things in pairs. Last year they had “Show Boat” and
“Broadway” practically at the same exciting moment, and
this year they came forth with “All Quiet on the Western
Front” and “The King of Jazz.”
Indeed, the habit seems to go much further. There are two
Carl Laemmles, and a pair of Cochranes. For all I know
there are two Milton Silvers, though I doubt it. And, if you
look carefully you notice that Oscar Cooper is beginning to
look like Paul Gulick, which must be a compliment for one
of these boys.
“All Quiet on the Western Front” got a wonderful recep-
tion from the critics. They
found it faithful to the book,
which was, of course, one of
the stirring events of the pub-
lishing world. They found in
it a true picture of the horror
and disaster, the uselessness,
the utter tragedy of war, quite
as dismal for one side as the
other. I don’t doubt but that
“All Quiet” will be remem-
bered for years and years by
all who see it, and there will
he millions.
Paul Whiteman's picture,
“The King of Jazz” is as dif-
ferent from “All Quiet” as
anything you could possibly
imagine. In fact, it is quite
different from any picture you
have ever seen, for it is not a
story made into pictures and
it is not exactly a revue. It is
a novelty, which ought to give
it added value.
“The King of Jazz” is rich in
color and magnificent in pho-
tography; time and again, in-
stead of proceeding in the
usual manner, John Murray
Anderson went after a striking
effect, and got it. There is
humor in the picture and at
least one dance that will stand
out forever, by Jacques Car-
tier. There is a grand cartoon
sequence in color. John Boles
is excellent. And Whiteman's
hand is, well, you just couldn’t
stand it to have me go into
that.
The Year’s Product
r I ' HE mere listing of the production plans of the motion
picture industry for the coming year makes an amazing
recital. Nearly $200,000,000 will be spent toward the making
of new pictures by the companies of the industry, which is a
stupendous total, even for an industry accustomed to big
figures. It is a particularly staggering total in view of the
fact that it is carefully compiled and conservative, not the
product of a cheery imagination.
These new pictures will be more interesting than any ever
brought out heretofore.
A year ago everybody was watching sound, some with the
fear that sound would wreck motion pictures, others with the
confidence that they would
bolster up a waning popular-
ity. However, there is no deny-
ing that there was the keenest
imaginable interest in sound,
for it was generally acknowl-
edged that sound would suc-
ceed in doing something — no
one knew what.
This year the big thing is
color. It is safe to say that we
are all agreed that extraordi-
nary advances will be made
this year in color. Last year 60
pictures were made in Techni-
color; this year the total will
probably be three times as
great. And that great expan-
sion has this one comforting
fact, and that is that no one is
fearful of what color will do,
as they were fearful of sound a
year ago. Color is eagerly and
cheerfully awaited.
Things are looking up. Last
year, motion pictures were
none too happy, nervous, dis-
turbed as to the future, a feel-
ing of dismay that does credit
to the motion picture industry
as a barometer of business.
This year, business has already
hit bottom and bounced back
up; the worst is over. Things
look better and happier — and
motion pictures are once more
in the lead of the procession.
* The Sound -
I got a letter. It's from the Los Angeles Chamber of Com-
merce.
AAA
MAY, 1, 1930.
Gentleman :
JJere sir :
It has been brought to our attention that you are disparag-
ing and besmirching the fair name of California. We want
to tell you right here we dont need no disparagers nor be-
smirchers in the fair state of California.
We have the very best climate right here in the air and
anything Florida says to the contrary is a lie and we can
prove it. Ask them who put out mere oranges last year, go
ahead, ask them.
You have a big nerve complaining of the little mist in the
mornings. A friend of ours overhead you telling someone
that you walked right into the Pacific Ocean and didn’t know
it was a ocean because the fog was so thick. This is a big
lie because there’s a fence around the beach and why didn’t
you see the fence, smarty? Also don’t try any of your jokes
about swimming in the fog to work beacuse they ain’t
apreciated by us inteligent people in the fair state of Cali-
fornia.
And another thing. Just because you eat a little worm in
a fig is no reason to holler. Is it our fault you are a vegeta-
rian? No, it is not.
We don’t like your general atitude either and we don’t think
no gentleman would carry around a thermometer to show to
loyal Californians and laugh like a jackass just because
maybe it gets a little frosty at night.
Also, you may think you are smart carrying a umbrella and
rubbers into The Brown Derby when the sun is shining like
anything but we think it’s vulgar.
Maybe you are ignorant of the marvilous advantages of the
fair state of California. Well, let us tell you we have the
largest olive canning factory west of the Rockies and a
sewage system that nobody can even approach.
Hoping this finds you the same,
Chamber of Commerce L. A.)
(Los Angeles, that means)
PS.
If you (font like it here why don’t you go back where
you came from to New York anyway?
P.PS.
Chamb. of Comm. L. A.
(Chamber of Commerce Los Angeles)
If you’re thinking of buying a good piece of property
around here see me ten dollars a month.
NORMAN KRASNA
— . PETER VISCHER.
May 10, 1930
EXHIBITORS HERALD -WORLD
15
S M P E, at Greatest Gathering,
Approves New Midwest Unit
Society Decides to Give Award of Merit Annually in Recognition
Of Outstanding Work in Motion Picture Engineering — Yearly
Paid Admissions Estimated Above Billion and Half
[By Special Correspondent to the Herald-World]
WASHINGTON, May 6. — With more than 350 members present the great-
est meeting in the fourteen year history of the Society of Motion Picture
Engineers got underway here today at the Wardman Park hotel.
After meeting all day Sunday and far into the night the board of governors
today announced the granting of the petition of the Chicago members for the
formation of a Chicago section of the society. Territorial limits of this new
section were not decided but it is expected that it will include members in all
midwestern cities with Cleveland and Denver as boundaries.
Patronage Drops
Off as Daylight
Saving Comes in
Albany Reports Slump at Start;
Baltimore Houses on
Standard Time
(Special to the Herald-World)
ALBANY, N. Y., May 6. — First run houses
in Albany have reported that after the initial
slump due to daylight saving, that patronage
has assumed its normal summer proportions.
Exhibitors say that business generally show?
a decrease of about 20 per cent, and that the
second show in the evening is the only one
that can be depended upon to fill the house.
BALTIMORE, May 6. — The voluntary day-
light saving plan adopted by many persons and
institutions in Baltimore got under way April
28 with much confusion resulting in the traffic
and school regulations in the morning. All
moving picture houses remain on standard
time but the price changing hour of large
houses was changed from 6 to 5 p. m. All
theatres ran trailers telling patrons they would
continue on standard time. Some advertised
their time of starting in newspaper adver-
tisements.
ST. LOUIS, May 6. — Alderman Chauncey
J. Krueger of the Twenty-fourth Ward on
April 29 presented to the Board of Aldermen
a bill which provides that the clocks he set
ahead one hour at 2 a. m. Sunday, Tune 1, and
set back an hour on the last Sunday in Sep-
tember.
The Board of Aldermen has defeated day-
light saving bills on two previous occasions,
but Krueger believes that sentiment in favor of
the plan has grown and that his bill will pass.
In the past the motion picture industry was
one of the chief opponents of daylight saving,
but at that time there were many airdomes that
lost a show nightly with daylight saving. Since
the advent of sound pictures the airdomes
have passed to a great extent and motion pic-
ture exhibitors art not so strong in their op-
position as in former times.
Film Flicker Frolic
Funsters Forming Fast
( Special to the Herald-World)
NEW YORK, May 6.— Tickets for the Mo-
tion Picture Club’s Flicker Frolic, to be held
at the Liberty theatre on May 11, are selling
like hot cakes, and it is expected that the affair
will be one of the outstanding events of the
season in the film industry. It is comparable
to the Lamb’s Gambol and the Friars Frolic.
Persons of note from civic and professional
life have already made reservations, and the
tickets are not expected to last much longer.
Among other things will be a preview of a
picture the title of which has not been di-
vulged, after which will be a show with some
of the leading artists. It promises to be an
unusual combination of preview and stage
presentation.
To Build $500,000 House
(Special to the Herald-World)
SALINA, KAS., May 6. — The Midland the-
atre and Realty Company will start work on a
new 1,500-seat house June 1, according to
M. B. Shanburg, president of the Midland
company. The theatre, to be known as the
Watson, will cost between $400,000 and $500,-
000. The Grand will be abandoned.
Playwright Signed
( Special to the Herald-World)
NEW YORK, May 6. — Marie Baumer, au-
thor of the stage plays, “Penny Arcade” and
“Town Boy,” has joined the writing staff at
Paramount studios.
The board also announced the creation of an
award of merit, which will be made annually
in recognition of outstanding work in motion
picture engineering by one member of the so-
ciety to be selected each year. The first award,
to be in the form of a gold plaque or medal,
probably will be presented for the first time at
the fall meeting. Permanent honorary mem-
bership in the society also was conferred upon
the office of president of the Royal Photo-
graphic Society of Great Britain and Die
Deutsche Kinotechnische Gesellschaft of Ger-
many by the board of governors.
Willing to Standardize Wide Film
In his progress report, Glenn E. Matthews
of Eastman Kodak said that the majority of
producers were marking time with wide film
thus indicating a willingness to collaborate in
adopting a standard for such film. Widths of
65 and 70 mm. were most favored, he reported.
The report noted improvements in cameras,
printers, processing machines and projectors,
acoustical treatment of theatres and studios,
and in using all the tricks and photographic
possibilities of the silent picture in sound
pictures.
Franklin S. Irby, editor of Electronics, in
giving his paper on the economic side of the
industry, declared :
“Using very conservative figures it is esti-
mated that the total annual paid admissions to
American theatres have reached the sum of
$1,560,000,000. Of this sum $500,000,000 can be
attributed to the introduction of sound pictures.
“It is estimated that at least 5,500 additional
theatres in the United States will be equipped
for sound in 1930. This will mean that 75 per
cent of all picture houses in this country will
have sound apparatus by the end of this year.
The total installations in Europe will probably
reach 5,000 by the end of 1930, bringing the
total installations throughout the world to
22,000 or about 40 per cent of the theatres
built.”
Colored Medical Films Shown
An outstanding demonstration of the day
was the showing of colored medical films by
H. B. Tuttle of Eastman Kodak. Color medi-
cal photography marks a great advance in
medical training since a far better record can
be made in three colors than in black and
white, according to Tuttle. Two papers, one
bv C. Francis Jenkins concerning his television
work, and another by V. Zworykin of Radio
Victor Corporation on home radio motion pic-
tures with the cathode ray tube, were of
special interest. Jenkins reported that he will
soon be broadcasting speech or talking half-
tone motion pictures to the more than 20,000
leceivers throughout the- country who now
receive his regularly broadcast silhouette
pictures.
According to H. T. Cowling, membership
chairman, the society now numbers 800 and
expects 1,000 bv the end of the year. In every
respect the society has shown remarkable
progress the last year. The Monthly Journal,
begun January 1, has met with unusual suc-
cess, having many subscribers among non-
members, thus testifying to its value to the
industry. It is expected that a permanent edi-
tor of the Journal and manager of the society
is to be appointed at this meeting and that this
editor manager will have his permanent head-
quarters in New York.
More than 50 papers will be read before the
convention ends Thursday and practically
every phase of the industry will be covered.
Will Hays arrives Wednesday to appear as
principal speaker at the banquet Wednesday
night. All speeches are to be broadcast over
33 stations of the Columbia chain.
Warner Brothers Get Two
Quaker State Houses;
New Building Planned
(Special to the Herald-World)
NEW YORK, May 6. — Two more the-
atres have joined in the Warner expansion
program, they being the Chatin and the
Nittaney, at State College, Pa., and formerly
owned by Morris Baum.
Plans are nearing completion for the erec-
tion of a 2,600 seat theatre and a twelve
story office building, in Milwaukee, to rep-
resent an investment of $1,500,000.
Acquit Two Violators
Of Sunday Blue Laws
(Special to the Herald-World)
MEXICO, MO., May 6.— C. M. Clay and
W. F. DeFrenne, operators of the Liberty
theatre here, were acquitted of a charge of
violating a blue law, following the opening of
the Liberty on Sunday, April 20. It was the
first time that a theatre had operated on Sun-
day in the history of the town.
Although there is no ordinance directed
against Sunday shows, the city council has
been asked by the anti-Sunday group to pass
a law against theatres opening on Sunday in
Mexico.
Jay Masthaum, Pioneer
Theatre Owner, Is Dead
( Special to the Herald-World)
PHILADELPHIA, May 6.— Jay Mastbaum,
an uncle of the late Stanley and Jules E. Mast-
baum, died recently at his home in Philadel-
phia after a long illness. Mastbaum, who was
seventy years of age, was a brother of the
late Joseph A. Mastbaum, who died two weeks
ago. Up to a short time prior to his death he
was connected with the Stanley Company of
America, having been associated with that
company since its inception.
16
EXHIBITORS HERALD-WORLD
May 10, 1930
Fox Discards Silent Newsreels
For U. S. and Canada Exhibitors
And Sheehan Predicts Silents Will Be Discontinued in All Foreign
Countries Within Year and Half — Pathe Finds
Silent Still Makes Money So Keeps It
(Special to the Herald-World)
NEW YORK, May 6. — No more Fox silent newsreels in the United States
and Canada ! This decision, after more than a decade of exhibition throughout
the world, was made effective last week by Winfield Sheehan, vice-president
and general manager of Fox Film Corporation, and was based upon the rapid
and general growth in popularity of the sound newsreel during the last two
and one half years.
Sheehan, in announcing the change, called attention to the fact that the
silent newsreel has been of tremendous importance for many years in the
daily life of millions of people.
“Each week the newsreel was shown in
9,000 theatres in this country and Canada
and in ten thousand foreign theatres,”
Sheehan said. “It has been estimated that
75,000,000 people saw the newsreels weekly
in thirty-seven countries.
Dropping Silent Later Overseas
“The discontinuance of the silent news-
reel is effective only in this country and
Canada. It is anticipated that it will be
discontinued in all foreign countries within
the period of a year to a year and a half.
“The ear entertainment afforded by the
talking news has created greater interest in
newsreels than ever before. The news be-
comes more intense and interesting. Theatre
patrons have become more intimately
acquainted with the personalities of the
world, and they in turn have become a part
of the motion picture family. The Prince
of Wales, Lindbergh, Mussolini, John D.
Rockefeller and the political idols of the
world have taken rank with Charles Farrell,
Janet Gavnor and Mary Pickford.
Getting News Costs $100,000 a Week
“Equipment for the showing of sound pic-
tures will soon allow even the smallest ham-
lets, the mining and lumber camps, to hear
the sound newsreel. In one year and a
half the whole world will be equipped to
show sound pictures.
“The sound newsreel has been in exist-
ence two years and five months. Today we
have recording apparatus in every country
in the world. It costs $100,000 weekly to
collect the material for the sound newsreels.
“The public and the advancement of
science made this decision for us.”
First Issued in 1919
The Fox silent newsreel was first issued
in 1919 and rapidly gained worldwide recog-
nition and popularity.
On October 28, 1927, the first all-Movie-
tone newsreel was shown at the Roxy thea-
No Buyers for Theatre;
So Sunday Shows Win Out
( Special to the Herald-World)
PAXTON, ILL., May 6. — The
question of whether a business prop-
erty was to remain empty helped de-
termine the Sunday show problem of
this city, as well as the fact that the
citizens had gone without any local
film fare for more than two months.
When the lone theatre in the town
closed several months ago, it was
found that there were no buyers to be
interested in the property unless Sun-
day shows were assured.
Last Saturday the people decided
for themselves. Sunday shows were
voted in by 710 votes in favor as
against 593 opposed.
tre, a pioneer in this field. Two months
later saw the first of the regular weekly
issue of Movietone News. In October, 1928,
the tremendous demand for the sound news
made it necessary to increase the weekly
release to two reels, instead of one.
On the second of November, 1929, The
Newsreel theatre, devoted exclusively to the
showing of Movietone newsreels, was
opened in New York and was an instan-
taneous success.
Silent Reel Still Making
Money, So Pathe Keeps It
(Special to the Herald-World)
NEW YORK, May 6.— Pathe which has
found its sound newsreel to be a bigger
money getter than the silent reel even when
the company had the entire news field to
itself, recently determined to discontinue
the silent version. Investigation, however,
disclosed the fact that the silent reel, while
not to be compared with the sound version,
was still making money and it was decided
to postpone its discontinuation to such a
time as it was no longer profitable.
Warner Sales Meet
Set for May 27-29
At Atlantic City
( Special to the Herald-World)
ATLANTIC CITY, May 6.— Elaborate
preparations are now under way for War-
ner Brothers annual sales convention to be
held this year at the Hotel Ambassador in
Atlantic City on May 27, 28 and 29. A spe-
cial train, starting from Seattle, will pick up
all delegates at points designated through-
out the country. Sessions will commence at
10 o’clock Tuesday morning, and on Thurs-
day evening, a banquet for 400 will be given.
Executive and sales officials associated
with the following companies will take part
in the convention: Warner Brothers, First
National Pictures, Vitaphone, Brunswick,
Remick, Witmark, Harms, Desylva, Hen-
derson and Brown, Warner Brothers The-
atre department, studio department, Con-
tinental Lithograph and Continental Theatre
Accessories.
Manager Freed on $300
Bond After Sunday Arrest
(Special to the Herald-World)
HATTIESBURG, MISS., May 6. — A.
Brown Parks, manager of the Saenger thea-
tre here, is at liberty under a $300 bond fol-
lowing his arrest on an indictment charging
him with violating the Sunday observance law
by showing motion pictures. Parks was fined
in citv police court a month ago and filed an
appeal to county court. The appealed case is
to be heard next month. The grand jury in-
dictment is for the same offense.
Striking Operators
Back at Owners’ Terms
Denying that the operators of sev-
eral Tacoma suburban houses were
locked out, as reported in the April
26 issue of the Herald-World, the
Suburban Theatres Association wires
that the projectionists walked out
but now are back on the owners’
terms after six days. The Association
spokesman adds that O. M. Jacobson,
district secretary of the union, was
not a factor in effecting the settle-
ment.
Radiotone Gives
Four Months Trial
On Sound Equipment
( Special to the Herald-World)
NEW YORK, May 6. — Radiotone Pictures i
corporation offers their equipment to exhibi-
tors with the provision that if the exhibitor’s \
business does not improve with talking pictures i
within four months and the exhibitor is unable
to bear the burden of payments, then he may i
return the equipment without any further
obligation.
Dickinson Theatres Buys
Liberty Building and All
Equipment for $50,000
(Special to the Herald-World)
KANSAS CITY, May 6— The Glenn W.
Dickinson Theatres, Inc., has purchased the
building and equipment of the Liberty theatre
from the Horton Theatre Corporation and has
begun to remodel and install new RCA sound
equipment.
The reconstruction work will include new
screens, new front drapes, entirely new sound
improvement and some redecoration of the in-
terior. The lobby and entrance will be done
over and a new canopy will be built on the
front of the building. A large electric sign
will also be installed.
The house is expected to be reopened in
about three weeks, and will be known as the
“Dickinson.”
File More Affidavits
Against Sunday Violators
(Special to the Herald-World)
LOGAN, OHIO, May 6. — A new set of
affidavits has been filed by Dr. J. S. Cher-
rington, with supporting information filed by
county prosecutor Phil Anderson. Those
charged with violating the Sunday closing
ordinance are Daniel James, Charles A. Ad-
cock, Edward W. Davis, Lewis Price, Marvin
Martin and C. J. Juergenmeier. A first set
of affidavits was filed April 28 by William
Ri^er, who appeared the next day and asked
for permission to withdraw them. Judge
Whitecraft is out of town, and the charges
will not be heard until his return.
Gottesman, Warner
Executive, Is Back
( Special to the Herald-World)
NEW YORK, May 6. — Alfred Gottesman,
well known Warner executive, has returned
to New York after an extensive tour of
New York state, Pennsylvania, Ohio, West
Virginia and the New England states, where
he concluded negotiations involving impor-
tant theatre acquisitions made by Warner
Brothers recently.
May ID, 1930
EXHIBITORS HERALD-WORLD
17
Comerford No Longer Largest
Independent; In Publix Merger
Seventy-one Theatres in Forty Cities of New York, Pennsylvania
And New England Are Involved in Affiliation Which
Promises Even Greater Development to Chain
(Special to the Herald-World )
NEW YORK, May 6. — The M. E. Comerford Amusement Enterprises, an
organization which celebrated its 25th anniversary last February, and the Para-
mount Publix Corporation have completed a deal for their merger, an affiliation
which will result in the greater development of the Comerford Enterprises.
Seventy-one theatres in approximately forty cities in New York, Pennsyl-
vania and New England are involved in the deal which, however, provides that
there will be no change in the policy or the personnel of the Comerford
properties.
U.S. Watches for
Illegal Use of
Codes of Ethics
Department of Justice Says Price
Fixing Will Not Be
Countenanced
By FRANCIS L. BURT
WASHINGTON, D. C., May 6.— At-
tempts to use codes of ethics adopted at
l trade practice conferences held by the Fed-
eral Trade Commission as a cloak for price
fixing or other violations of the law will be
met by prompt action on the part of the
Department of Justice.
While the department is highly in favor
of the policy adopted by the commission of
wiping out unfair methods of competition
in this manner, both bodies are agreed that
the adoption of a code may not be used as
a defense for adoption of other objection-
able practices.
Warned by O’Brian
The business men of the country were
warned against any misuse of trade practice
codes May 1 by John Lord O’Brian, As-
sistant to the Attorney General, in an ad-
dress before the United States Chamber of
Commerce during its annual meeting. The
Department of Justice, he pointed out, is
not concerned with codes of ethics, which
do not come within the scope of its work,
but if such codes result in attempts at price
fixing, the matter becomes one for action
by the department — and that action will be
promptly taken.
“For many years,” O’Brien said, “the fix-
ing of arbitrary prices by the agreement of
competitors has been viewed as contrary
to sane public policy. The courts have long
since declared it to be illegal. There is
nothing vague, intangible or difficult to un-
derstand about this practice. Everyone
knows that it is illegal. No one can be
engaged in this practice without knowing it,
and no one needs a lawyer to tell him
whether he is in fact fixing prices by means
of understandings or agreements with
competitors.
Departments in Accord
“On this as on similar questions the Trade
Commission and the Department of Justice
are, so far as I know, entirely in harmony.
Neither one has ever sanctioned or intended
to sanction this practice. There have,
nevertheless, been recent instances where
this practice of price fixing has been at-
tempted by the misuse of so-called codes
of ethics or trade rules.
“In this one respect, at any rate, when
individuals violate the law they must not
expect to justify or excuse their illegal con-
duct by the adoption of formal resolutions
or trade rules. Where these illegal prac-
tices exist the Attorney General intends to
check them by appropriate legal action.”
Rogell, Flothow and
Epstein Give Chicago
Some Fleeting Glances
Dave Epstein, plenipotentiary for screen
personalities, made his entry into Chicago
last week under cover of an advance ad-
monition to “notify gunmen to declare
armistice as I shoot straight from both
hips.”
The little matter was taken care of. so on
Sunday morning Dave was in sound con-
dition and able to walk to the train to meet
A1 Rogell and Rudolph Flothow, both en
route East in connection with Rogell’s next
picture, “Aloha.” Joseph Schildkraut has
the leading male role in this picture.
Epstein, who had been East for the open-
ing of “All Quiet on the Western Front”
and to attend to business affairs, returned
to the Coast Monday.
The Comerford properties hereafter will be
known as the Comerford Publix Corporation.
The officers of the corporation are : M. E.
Comerford, president; Frank C. Walker, of
the Comerford Enterprises, and Sam Dembow,
c.f the Paramount Publix Corporation, vice-
presidents ; Ralph Kohn of the Paramount
Publix Corporation, treasurer; M. B. Comer-
ford, of Comerford Enterprises, secretary. In
addition to those above, Adolph Zukor, Sidney
Kent and Sam Katz of Paramount Publix will
become members of the board.
First Theatre Seated 60
Mike Comerford’s first theatre was a 60
seat remodeled store building in Wilkes-Barre,
Pennsylvania. Admission cost all of five cents.
Today few places in America can boast of bet-
ter theatres than those in the Comerford cir-
cuit. Always active in his field, Mike Comer-
ford is known and liked by exhibitors
everywhere.
The new deal, which is understood to have
involved some $20,000,000, should make his
circuit, no longer the biggest independent chain
in the field, even more important than in the
past.
Theatres in These Cities
The cities involved in the new affiliation are
as follows :
Bloomsburg, Pa. ; Carlisle, Pa. ; Danville,
Pa.; Dickinson City, Pa.; Dunmore, Pa.; Dur-
yea, Pa. ; Edwardsville, Pa. ; Forest City, Pa. ;
Hazelton, Pa. ; Honesdale, Pa. ; Jersey Shore,
Pa. ; Kingston, Pa. ; Luzerne, Pa. ; Mauchu-
chunk. Pa.; Northumberland, Pa.; Old Forge,
Pa.; Olyphant, Pa.; Parsons, Pa.; Pittston,
Pa. ; Pottsville, Pa. ; Plymouth, Pa. ; Scranton,
Pa. ; Shenandoah, Pa. ; Sunbury, Pa. ; Throup,
Pa.; Towanda, Pa.; Wilkes-Barre, Pa.; Wil-
liamsport, Pa.; Oswego, N. Y. ; Waverly, N.
Y. ; Syracuse, N. Y. ; Utica, N. Y. ; Rome,
N. Y. ; Oneida, N. Y. ; Binghamton, N. Y. ;
Endicott, N. Y. ; Rochester, N. Y. ; Ithaca,
N. Y., and Providence, R. I.
Klein Company Moves
(Special to the Herald-World)
NEW YORK, May 6. — The Edward L.
Klein corporation, international distributors,
has moved to the new Title Guarantee and
Trust building, 6 East 45th street, just east
of Fifth avenue. Until the new offices on the
ninth floor are completed, temporary location
will be in suite 1304. Telephones are Vander-
bilt 3597-3598.
Gaumont- British
Chain Now 350 with
Buying of United ys 16
Sixteen London houses in the United Pic-
ture Theatres Circuit have come under the
control of Gaumont-British Theatre Cor-
poration in a huge deal which Today’s
Cinema says was a “dramatic bid against
John Maxwell,” who had been in the market
on behalf of Associated British Cinemas,
Ltd.
By this deal the number of theatres con-
trolled by the Gaumont-British chain has
reached the total of 350 houses. G-B takes
over the booking and management control.
Character of Leadership
Assumed by Universal ,
Laemmle T ells Salesmen
(Special to the Herald-World)
NEW YORK, May 6. — Having two pic-
tures like “All Quiet on the Western Front”
and “King of Jazz” on Broadway is evi-
dence enough of the new “character of
leadership which Uffiiversal has assumed.
That’s the message from Carl Laemmle
which the sales forces of the company have
taken home from the first international
convention, which was extended until
Thursday.
“This has been the first time it has been
necessary to plan a program of production
and to make our sales plans for that prod-
uct with an eye as much on the foreign
market as on the domestic,” said Laemmle.
Lou B. Metzger, general manager, apolo-
gized for the absence of Carl Laemmle, Jr.,
who was confined to his bed by physician's
orders except for the opening of “All Quiet
on the Western Front.”
Safron Eastern Division Manager of
Radio Pictures; Adams Heads Western
(Special to the Herald-World)
NEW YORK , May 6. — With promotion of Jerome Safron to Eastern division
manager and Cleve Adams to Western division manager. Radio Pictures has com-
pleted a realignment of its sales administration. Harry Cohen remains in charge
of the Pacific Coast division.
Charles Rosenzweig, general sales manager, said the organization had been un-
der consideration for three months because of the enlargement of business which
made more desirable a closer contact with exhibitors. He added that “with such
large vehicles as ‘Amos ’n Andy,’ ‘Cimarron’ and ‘Dixiana’” the new sales arrange-
ment will permit of “more personal, more efficient cooperation.”
18
EXHIBITORS HERALD-WORLD
May 10, 1930
Columbia’s Five Million Booking Deal
Puts Films in All RKO Theatres
Two Millions Estimated Daily Attendance Capacity of Houses Included in
Deal for 1930-31 Product — Shorts Also Covered
(Special to the Herald-World)
NEW YORK, May 6. — Outlet for Columbia in every city of consequence
in the United States is assured by the five million dollar booking deal
just completed with Radio-Keith-Orpheum whereby Columbia’s entire
1930-31 product of twenty sound pictures will show in all the RKO houses
from Coast to Coast. Columbia’s short product also is included in the
negotiations.
A S a result of the booking arrangement,
U* Columbia will have a production house
and “show window’’ on Broadway in the
Globe theatre, first run of RKO, and in the
RKO theatre being erected at Broadway and
47th street. Likewise, the Columbia product,
when available, will go into any additional
theatres of which control may be acquired by
RKO.
2,000,000 Estimated Capacity
Radio-Keith-Orpheum comprises a huge
chain with representation in each major city
from Coast to Coast, including the primary
holdings of Keith in the East and Orpheum
in the West, plus the Proctor, Pantages and
Libson circuits and others, an estimated total
capacity of almost two million patrons a day.
Hundred per cent entree into these theatres
makes the Columbia outlet a parallel to that
of the major chain-owning producers.
The product which will go into these thea-
tres will include : “The Criminal Code,”
Martin Flavin’s prison play; “Rain or Shine,”
starring Joe Cook; “Madonna of the Streets,”
front W. B. Maxwell's “The Ragged Mes-
senger” and starring Evelyn Brent ; “Bless
You Sister,” Alice Brady’s vehicle ; “Broth-
ers,” starring Bert Lytell ; “Subway Express,”
stage play by Eva Kay Flint and Martha
Madison ; “Arizona,” Augustus Thomas’ stage
play ; E. Phillips Oppenheim’s “The Lion and
the Lamb” ; Kate Horton’s “Ballyhoo” ; Ralph
K. Murphy’s stage play, “Sure Fire”; Helen
Topping Miller’s “Lover Come Back,” and
others.
Directors and Writers
Directors chosen to date are Frank Capra,
Edward Sloman, Ira Hards, A. H. Van
Buren, Karl Brown, Tames Flood, Matt
Moore, Bert Glennon, Louis King, A1 Ray
and E. Mason Hopper.
Stars include Jack Holt, Raloh Graves,
Evelyn Brent, Barbara Stanwyck, Dorothy
Revier, Joe Cook, William Collier, Jr., Mar-
garet Livingston, Johnnie Walker, Sally
O’Neil, Molly O’Day, Sam Hardy, Aileen
Pringle, Ian Keith, Joan Peers, George Sid-
ney, Charlie Murray, Lowell Sherman, Marie
Prevost, and Matt Moore.
Writers are Jo Swerling, Ray Harris,
Douglas Doty, Dorothy Howell, Norman
Houston, Leonard Praskins. Florence Ryer-
son, Colin Clements, Joe Lilly, Edgar Waite,
Tames Whittaker, Tack Bechdolt, J. G. Hawks,
Jack Clymer and Marion Jackson.
Famous Canadian Minority
Meeting Called for May 15
(Special to the Herald-World)
NEW YORK, May 6, — With new opposition
arising against the offer of Paramount to
shareholders of Famous Players Canadian for
an exchange of stock on a basis of four shares
of Paramount common for five of the Cana-
dian company, the latest development is that
Arthur W. Roebuck, a Toronto attorney, has
called a meeting of shareholders in Canadian
Famous Players in Toronto, May 15. Roebuck
claims to be the legal representative of minor-
ity shareholders and interested himself when
the annual meeting was held in Toronto sev-
eral months ago. This meeting was featured by
a sharp discussion regarding the resignation of
N. L. Nathanson as managing director and
also regarding the rejection of the alleged
offer of $75 a share by British-Gaumont.
Another development is that an application
has been made to list Paramount common on
the Montreal Stock Exchange. This means
that trading in shares of the United States
company probably will take place on the floor
of the Montreal exchange for the first time if
the offer for Canadian shares goes through
before the scheduled date of May 25.
Premier Asked to Make
Copyright Less Drastic
(Special to the Herald-World)
OTTAWA, May 6. — A direct appeal has
been placed before Prime Minister W. L. Mac-
kenzie King of the Canadian Government for
a reconstruction of the bill presented by Hon.
Fernand Rinfret, secretary of state, to amend
the Canadian Copyright Act to permit the col-
lecting of royalties from theatres on musical
copyrights. Premier King has been asked to
make the measure less drastic for exhibitors.
Under the proposed changes, Canadian exhibi-
tors would be subject to double taxation, one
levy from the Performing Rights Society and
the other from the association in the United
States. The bill has not yet had its second
reading.
M. A. Shea Circuit Takes
New Hampshire Houses
( Special to the Herald-World)
BOSTON, May 6. — The State theatre, Man-
chester, N. H., owned by State Theatres, Inc.,
one of the newest DeLuxe theatres in Man-
chester, also the State and Colonial theatres in
Nashua, N. H., owned by the Colonial Thea-
tres, Inc., have been taken over on operating
agreement by the M. A. Shea Circuit of
Theatres of New York City
Fire Loss Is $10,000
(Special to the Herald-World)
HEARST, ONTARIO, May 6.— Fire de-
stroyed the moving picture theatre here, at
midnight Fridav. The theatre, a frame struc-
ture which was a landmark of the settlement,
was burned to the ground, the loss being
estimated at $10,000.
Two Newsreels
Shown as Unit
(Special to the Herald-World)
TOLEDO , May 6. — Patrons of
State theatre, demanding two news-
reels in their film fare, have caused
the management to show both Fox
Movietone and Universal on the same
program, the two being run as a sin-
gle unit. The house is experimenting
with a new program sequence, by
opening with newsreels and following
with cartoon, organ number and com-
edy. The feature is then shown, and
this is followed by a second comedy
and trailers.
Owner of Stock House
In Ottawa Attempts to
Condemn Films Via Ads
Oscar O'Shea Draws Up Series, But
Papers Refuse Some,
Delete Others
( Special to the Herald-World)
OTTAW’A, May 6. — A sensation has been
caused in Ottawa, the Canadian capital,
through the efforts of Oscar O'Shea, operat-
ing the Embassy theatre, the local home of
stock drama, to condemn motion picture
presentations. O’Shea prepared a series of
pointed advertisements in his attack upon
talking pictures. The first of these ap-
peared in the Ottawa newspapers but the
further bombardment was halted by the
newspapers, the displays being rejected by
the publishers.
The first assault against the film houses
was contained in an announcement regard-
ing a current attraction by the O’Shea
Players which read as follows:
“No mechanical device, no unnatural
voices, no blur of vision, no stopping of
speech —
“But genuine amusement for living,
breathing, pulsating humans by living,
breathing, pulsating artists.”
Following this, the newspapers censored
the Embassy theatre copy voluntarily and
further pointed remarks regarding talking1
pictures were deleted.
(Special to the Herald-World)
ALBANY, May 6. — A report to the effect
that C. H. Buckley, owning and operating
Harmanus-Bleecker Hall, the Leland and
the Clinton Square theatres in this city, was
negotiating with Warner Brothers for the
sale of Harmanus-Bleecker Hall, was denied
by Buckley last week. Co-incident was the
rumor that in case the Hall was acquired, the
Warner Brothers would close the Ritz and
Albany theatres, but would continue to oper-
ate the Strand and Madison houses.
“Cooperative Theatres ” in
Canada Reach Total of 21
(Special to the Herald-World)
TORONTO, May 6. — Twenty-one inde-
pendent theatres of Toronto are now listed in
combination newspaper advertising as aperat-
ing under the auspices of the Exhibitors
Co-Operative of Canada, Limited, a mutual
buying organization with headquarters in
Toronto. They are listed as “Co-Operative
Theatres” and films are bought on the open
market as well as through the buying pool.
F. R. Lennon is the purchasing agent.
Stilt Dancer Sues Company
For $55,000 After Crash
(Special to the Herald-World)
PORTLAND, ORE., May 6. — Robert
Stickney, stilt dancer of Fanchon & Marco
reviews, filed action against the Oregon Hip-
podrome company, operators of the Fox
Broadway and Fanchon & Marco for $55,000
on account of severe injuries resulting when
steps collapsed.
Goldstein Made Kayes 9
Assistant in Boston
(Special to the Herald-World)
BOSTON, May 6. — Jack Goldstein, advertis-
ing and publicity director of the former
Netoco chain which recently has been acquired
by Publix, has been assigned to H. F. Kayes
of the Publix publicity staff in Boston.
Sale of Albany Theatre
To Warner Bros. Denied
EXHIBITORS HERALD-WORLD
19
i*lay 10, 1930
Fox Net Profit Up
Million and a Half
For First Quarter
laving of More Than $2,000,000
Already Effected in Consolida-
tion, Says Clarke
(Special to the Herald-W orld)
NEW YORK, May 6— A million and a half
ncrease in net profit of Fox Film Corpora.-
ion for the first quarter of 1930, ended March
51, over the same period for 1929 is announced
w President Harley L. Clarke, and that after
writing off inventory of $5,246,895, which is
fl, 600, 000 more than for the corresponding
period last year.
It is also pointed out that a saving of more
than $2,000,000 a year already is effected in
consolidation of operation of the properties,
while further economies also are pledged.
The comparative statement of estimated
learnings for the first quarter of 1929 and 193J
fellows :
55 Millions in One Year Notes
Is Fox’s Public Financing Plan
Directors Declare Quarterly Dividend of $1 on Class A and B Shares
— Also Vote to Call Outstanding Dividend Scrip for Re-
demption May 15 — Halsey-Stuart to Offer Securities
(Special to the Herald-W orld)
NEW YORK, May 6. — Fifty-five millions in secured one year 6 per cent
notes of the corporation is the schedule of public financing adopted by the
new management of the Fox Film Corporation announced late last week with
the declaration that the directors of the organization had declared quarterly
dividends of $1 a share on the class A and B shares payable on May 20th to
stockholders of record May 12. This dividend is for the quarter ended on
March 31.
Directors also voted to call for redemption on May lb the dividend scrip
outstanding.
Film Rentals
Laboratory Sales
Negative and Positive
written off
Participations
Exchange, head office
and administration
penses, etc
Profit from theatre and
real estate operation:
Profit of Wesco Corp
before
Net profit
taxes
1929
$9,232,219.00
. 441,284.00
1930
$11,757,904.00
611,460.00
$9,673,503.00
$12,369,364.00
$3,630,787.00
917,069.00
$ 5,246,894.00
1,040,186.00
_ 2,568,341.00
3,036,653.00
$7,116,197.00
$ 9,323,733.00
$2,557,306.00
$ 3,045,631.00
1
90,961.00
442,203.00
147,614.00
1,411,439.00
j. $3, 090,470.00
$ 4,604,684.00
Song Printers , Charged
On Copyright Violation,
To Face Federal Charge
(Special to the Herald-World)
SAN FRANCISCO, May 6.— The Govern-
ment has struck at the “song racket” in infor-
mation filed in the Federal Court charging
J. B. Ott and A. E. Ott, printers of 446 Te-
hama street, with violations of the United
States copyright laws. Two counts are
charged against the printers, one unlawful
publication of certain songs and the other un-
lawful distribution. These songs, mostly hits
from audien productions, were sold on the
streets in cheap pirated editions. Only the
lyrics were sold, buyers having become ac-
quainted with the music by hearing it at
theatres.
Italy
Giannini , Bank of
Head, Retires
From Executive Posts
(Special to the Herald-World)
WASHINGTON, May 6— Amadeo P. Gian-
nini, founder of the billion dollar Trans-
America Corporation, the largest bank hold-
ing company in the world, has retired from
his executive status in all the companies in
which he has been an officer. In this way he
celebrated his sixtieth birthday.
The securities for the public financing of
the corporation will be offered shortly by a
banking group headed by Halsey Stuart & Co.,
Inc. Halsey-Stuart announced that the pro-
ceeds from the sale of the notes have been or
are to be used for the payment of maturing
obligations including the company's $12,000,000
issue of 6 per cent notes due April 1, 1930, and
for other corporate purposes.
See Better Terms Later
This temporary financing has been effectu-
ated pending readjustments in the company s
affairs. In the statement of the bankers it was
pointed out that in the opinion of the new
management permanent financing can be ac-
complished in the next twelve months on terms
far more advantageous to the company than
at present.
The notes are a direct obligation of the
company and are specifically secured under a
trust indenture by the pledges of 660,900 shares
of common stock of Loew s Inc., listed on the
New York Stock Exchange, and all the capital
stock of United American Investing Cor-
poration, which has a substantial stock interest
in Metropolis and Bradford Trust Company,
Ltd., owners of 65 per cent of the ordinary
stock of Gaumont British Pictures Corpora-
tion. The capital stock of United American
Investing Corporation represents an invest-
ment on the part of Fox Film Corporation of
approximately $20,000,000.
Additional Issue of Common
- An additional issue of 433,000 shares of
General Theatres Equipment, Inc., common
stock voting trust certificates is planned in
connection with the company’s acquisition of
ihe controlling interest in Fox Film Corpora-
tion and Fox Theatres Corporation. This an-
nouncement follows the sale last week of an
issue of $30,000,000 ten-year 6 per cent con-
vertible debentures, the initial financing m con-
nection with the General Theatre Equipment-
Fox transaction. These bonds, which were
offered at 99 p2, are now selling at about 102.
The group which will make the offering of
common stock is headed by Pvnchon & Co.,
Sono Art Closes Deal
On uWhat a Man” Dates
(Special to the Herald-World)
NEW YORK, May 6.— Budd Rogers, Sono
Art sales director, has announced the closing
of a deal with the Canadian Famous-Players
chain for bookings on “What a Man,” starring
Reginald Denny, with first runs in Toronto,
Ottawa, Vancouver and St. Catherine.
Seeks to Limit
Midnight Shows
( Special to the Herald-World)
DAYTON , OHIO, May 6. — Red
Daniel Brownlee, executive secretary
of the Dayton Council of Churches,
has suggested that some city official
be given the power to issue permits
for midnight shows upon special oc-
casions, such as New Year’s Eve and
other occasions of the sort, but def-
initely urges that midnight showings
should be restricted. The city com-
missioners will set date for a meet-
ing to discuss the point.
and includes West & Co., and W. S. Ham-
mons & Co. The voting trust certificates for
the common stock now outstanding are listed
on the New York Stock Exchange.
Upon completion of the company’s present
financing program, including the retirement of
its fifteen-year 6 per cent convertible deben-
tures now outstanding, the issued capitalization
of General Theatres Equipment, Inc., will con-
sist of the $30,000,000 ten-year 6 per cent con-
vertible debentures due 1940 recently marketed,
and 2,847,955 shares of no par value, common
stock represented by voting trust certificates.
Harry M. Warner Is
Elected Director
Of Trust Company
(Special to the Herald-World)
NEW YORK, May 6.— Harry M. Warner
has been elected to the directorate of the
Manufacturers Trust company. The Manu-
facturers Trust company has served as the
principal bankers of Warner Brothers for
several years.
New Fox House Costing
$500,000 for Spokane
(Special to the Herald-World)
SPOKANE, WASH., May 6.— A new $500,-
000 theatre is to be erected in Spokane, Wash.,
by the Fox West Coast Theatres. The name
of the house will be Spokane, and wdl seat
from 1800 to 1900 persons. It will be op-
erated as part of the Seattle division of the
organization, under the direction of Earl L.
Crabb. A bond issue has been signed between
Fox West Coast and Murphy and Favre com-
pany for a loan of $500,000. Financial ar-
rangements were made through L. N.
Rosenbaum. The bonds were underwritten at
six per cent at 93.
Roberta Robinson Signs
Long Term Radio Contract
(Special to the Herald-World)
NEW YORK, May 6.— Roberta Robinson
has been signed bv Radio Pictures to a long
term contract, and leaves shortly for Holly-
wood, probably within the next ten days. She
has a rich mezzo-soprano voice.
Manager Found Not
Guilty at Fire Trial
(Special to the Herald-World)
EDINBURGH, SCOTLAND, May 6 —
Charles Dorward, manager of the Paisley the-
atre in which 70 children died after a fire
panic on New Year’s eve, was found not guilty
of culpable homicide.
20
EXHIBITORS HERALD-WORLD
May 10, 1930
Chain of Sixteen Adventure Theatres
Planned by Talking Picture Epics
Negotiations Already Launched to Acquire Houses in New York, Chicago,
Philadelphia, St, Louis and San Francisco — Small Theatres Sought
(Special to the Herald-World)
NEW YORK, May 6. — Now comes a plan for a circuit of sixteen adven-
ture theatres — houses devoted to the showing of adventure, travel and
exploration pictures. Talking Picture Epics is considering this move
and announces that a group of capitalists feels the same way as it does, that
all of the large cities have sufficiently sizable groups of citizens interested in
such subjects to make such a chain not only feasible but decidedly profitable.
“Adventure Theatres” is what the houses will be called.
NEGOTIATIONS are underway already
for acquiring houses in New York, Chi-
cago, Philadelphia, St. Louis and San Fran-
cisco. Houses are to be obtained later in
New Orleans, Los Angeles, Seattle, Dallas,
Spokane, Denver, Pittsburgh and Cincinnati,
and others.
The basis for selection of cities in which
to acquire theatres is the reception given by
the public to subjects handled by Talking
Picture Epics, including “Simba,” “Hunting
Tigers in India” and “Across the World with
Mr. and Mrs. Martin Johnson.”
Talking Picture Epics’ program for 1930-31
includes more than twenty feature length talk-
ing pictures, each featuring a celebrated ex-
plorer, adventurer, scientist, writer or speaker.
In addition it will release a long list of short
subjects of diversified nature. The Adventure
Theatre circuit will provide a key-city outlet
for this product.
The Adventure Theatres are in each case
to be small houses. The promoters believe
their list of famous names and pictures, fea-
turing visits to every important country and
city, will draw sufficient patronage to provide
continuously profitable business for an inti-
mate theatre in each of the cities under con-
sideration.
Actor Population Moving
West Steadily, Declare
New York’s Theatre Men
(Special to the Herald-World)
NEW YORK, May 6. — According to Bayard
Veiller, author of “The Trial of Mary Dugan,”
every actor whom he wanted for a projected
stage play he found in Hollywood.
Edgar Selwyn, when he returns to stage pro-
duction in the fall, has announced that he will
recruit his talent in Hollywood.
Earl Carroll’s dance director, Leroy Jerome
Prinz, says : “When Earl Carroll complains of
a scarcity of girls the situation must be bad in
New York.”
Re-elect President of
Indiana Film Indorsers
(Special to the Herald-World)
INDIANAPOLIS, May 6.— Mrs. R. Earl
Peters was re-elected president of the Indiana
Indorsers of Photoplays at the annual meeting
here. The report of the past president said
“the pictures must portray life as it is, not
merely the cultural side entirely. We want
great works of literature, but these must be
interspersed with stories portraying life today,
appealing to the best side of all types of
people.”
Emergency Sound Service
For Maryland Exhibitors
(Special to the Herald-World)
BALTIMORE, May 6. — Motion Picture
Theatre Owners of Maryland, Inc., now have
an emergency sound equipment service con-
ducted by Ray Smith, formerly operator at
the New, who is an expert sound mechanism
emechanic. Recently when sound went bad at
Horn theatre, Smith was called and kept the
show going during the evening and after the
audience left found the trouble in about an
hour. The next day the equipment was run-
ning perfectly.
Vote of 504 to 236 Gives
Town Sunday Show Permit
(Special to the Herald-World)
JENNINGS, LA., May 6.— By a vote of 504
for Sunday picture shows, to 236 against,
citizens of Jennings definitely settled this
long-mooted issue when the city commission
ordered the voters to pass upon an ordinance
permitting picture shows to operate within
the corporate limits on Sunday. Twice dur-
ing the past five years the issue has come
before the electorate, but each time it was de-
featd by a close margin.
Columbia Features
Will Use Photocolor
(Special to the Herald-World)
NEW YORK, May 6. — Columbia Pictures
corporation, which has used the Photocolor
process for their single reels has contracted
the use of this process, for first prints, for
some of their features, and will also com-
plete the series of single color reels in Hol-
lywood, where Photocolor is sending a large
number of cameras and special printing
machines.
Bebe to Wed Ben Lyon
( Special to the Herald-World)
HOLLYWOOD, May 6.— Bebe Daniels will
become the wife of Ben Lyon at a ceremony
to be held at the home of her mother, Mrs.
Phyllis Daniels, June 14. Their engagement
was announced a year ago.
Four Travel Films
Showing in ’Frisco
( Special to the Herald-World)
SAN FRANCISCO, May 6.— Just
as the season for travel is getting
around, pictures which feature this
have become very popular, as evi-
denced by the showing of four of
these pictures at downtown houses at
one time. "Up the Congo” was offered
in two sections at the California the-
atre, Nat Holt, manager, getting a lot
of added business by interesting local
hiking and travel clubs by announce-
ments. "Ingagi” is in its fourth week
at the Orpheum, "Isle of Escape” has
been holding forth at the Marion
Davies theatre, and "Across the
World with Mr. and Mrs. Martin
Johnson” has been showing at the
Columbia.
Artistry in Its Highest
Form, Says London Times l
Critic of “ Journey’s End”
Perfect Humanity, Accurate Char-
acterization, Handling of Biggest
Moments Praised
( Special to the Herald-World)
NEW YORK, May 6. — “Journey’s End,” the
Tiffany Production enjoying a successful run
on Broadway, has received a British accolade, j
Sidney W. Carroll, film critic of the London I
Times, has the following to say of it:
“The remarkable ‘talkie’ version of ‘Jour- I
ney’s End’ is indeed a triumph. A few of my '
friends think me crazy for liking it as much
as I do. They think it a travesty of the orig-
inal. They have objected to American voices
coming from the Tommies in the trenches.
They have described it as obvious, vulgar, I
leaving nothing to the imagination. I disagree. I
‘Journey’s End’ in ‘talkie’ form is technically 1
first class, emotionally effective, dramatically I
powerful. Its humor gets over every time. Its >1|
consecutive interest, its construction, its sus- I
pense, are superlative. It has been arranged |
and cut with the skill of a Russian, psychologi-
cally developed with the talent of a German, I
photographed with the artistry of a French-
man and the clear brilliance of an American,
and yet it is as British in the spirit and treat-
ment of its story as it is universal in its appeal.
English Minds Responsible
“Do not misunderstand me. Apart from
Moncure March, the scenarist, English minds
are almost wholly responsible for this Gau-
mont British creation. It was made in Holly-
wood, it is true, from an American scenario.
But it has little of that wild and woolly Mecca
of filmdom in its composition. George Pear- !
son personally supervised it. James Whale, I
one of our cleverest young English producers, I
directed it, and the entire cast, with the excep-
tion of the German soldier boy, is British.
Such a picture, shown all over America, as it
will be, and introduced to practically every |l
country on the globe, cannot fail to be a tre-
mendously convincing, satisfying, stirring ad- J
vertisement for British grit, British tenacity, J
British singleness of purpose, unselfishness and I
comradeship. It must prove itself the finest
commercial traveller the British Empire has
ever employed. Without the least breath of J
palpable propaganda, it should act as the most
efficient agent for universal peace since the
Christian doctrine arose.
‘Perfect Humanity’
“Imagine all the things this play has to fight
against for its success over which it ascends.
The entire absence of women, even in a flash
back. The gloom of the dug-out in which most
of the action passes. The complete tragedy of
the end, with its blotting out of so many fine
young lives and noble souls. Its perfect hu-
manity, its accurate and faithful characteriza-
tion, its utilization of trifles and oddities to
cover up intense feeling, its handling of the
biggest minutes in a man’s life with the aid of
laughter or the inconsequent. All this consti-
tutes artistry in its highest form.”
—
Fire Destroys Oregon
House; Audience Calm
(Special to the Herald-World)
PORTLAND, ORE., May 6. — Fire destroyed
the Silver Star, a motion picture at Freewater,
Oregon, during the progress of the show. The
audience was dispersed without casualties.
C. B. Rahn Signs Contract
As Big 4 District Manager
(Special to the Herald-World)
NEW YORK, May 6.— C. B. Rahn has
signed a contract with the Big Four corpora-
tion as intermountain district manager. His
office will be at 2075 Broadway, Denver, Col.
^ay 10, 1930
EXHIBITORS HERALD-WORLD
21
Display of Illinois Theatre Seat Exchange product at the recent convention of the North-
west Theatre Owners Association held at the Hotel Nicollet, Minneapolis.
Schaefer Enters National Field
Of Theatre Supply Distribution
New Chairs, Interchangeable Seats and Cement for Anchoring
Loose Standards Are First Products to Be Marketed
Under His Program of Expansion
Expansion of his activities whereby he brings his Illinois Theatre Seat Ex-
change into the field of national distribution of theatre equipment has been
announced by Sam Schaefer of Chicago.
The success of two of his inventions has brought Schaefer into national
prominence in the equipment distribution field, and his expansion is a direct
result of the demand for these products.
? C A Victor Radio Hour
For May 15 to Feature
Rudolf Friml’s Works
(Special to the Herald-World)
CAMDEN, N. J., May 6. — An unusual
lusical treat is promised to radio listeners
n Thursday evening, May 15, during the
t C A Victor company’s radio hour, broad-
ast from Station WEAF over the NBC
etwork, at 10 o’clock, Eastern Daylight
’ime. The program will be made up entirely
f compositions by Rudolf Friml, who, al-
'hough a native of Bohemia, has come to
ie known as an American composer,
tmong those who are to appear are Lucy
darsh, Gladys Rice, James Melton, Lewis
ames, Elliott Shaw, Wilfred Glenn and
^ambert Murphy. Some of the musical
lumbers to be presented are selections from
he operettas “Katinka,” “You’re in Love,”
The Three Musketeers,” “The Firefly,”
Rose Marie,” “High Jinks” and “The Vaga-
bond King.”
Warner uGolden Dawn ”
Radio Hour , May 10,
With Vivienne Segal
(Special to the Herald-World)
NEW YORK, May 6.— The third of the
series of ten Warner Brothers radio pro-
grams will go on the air at 8:30 o’clock.
Eastern Standard Time, May 10, and will
feature Vivienne Segal, who will sing sev-
1 eral numbers from her new picture “Golden
Dawn,” Warner Brothers screen musical
jwhich has just been completed. It will be
broadcast over a coast-to-coast hookup of
42 stations.
Within three weeks, following the first of
the series, over 18,500 letters have been re-
ceived, according to the coast studio. This
!was a Winnie Lightner and Joe E. Brown
program.
Horace Heidt Orchestra,
After Monte Carlo Date,
On Paramount Publix Hour
(Special to the Herald-World)
NEW YORK, May 6.— Horace Heidt and
I his Californians, an orchestra of international
note, returning from a ten weeks engagement
at Monte Carlo, was featured on the Para-
mount Publix radio hour last Saturday eve-
ning, in a varied dance program broadcast over
61 stations of the Columbia system.
Mickey Mouse Radio Hour
Helps Build Attendance
(Special to the Herald-World)
HOLLYWOOD, May 6. — A Mickey
Mouse hour has been inaugurated over
station KMTR, and each Friday evening
between six and six-thirty, the feature goes
on the air. It was instigated through the
efforts of Walt Disney, and the time is de-
voted to giving the latest doings of the
various Mickey Mouse clubs, sponsored by
the theatre showing the cartoons. These
youngsters clubs are spreading rapidly, and
are receiving the indorsement of various
women’s clubs. This idea increases the at-
tendance at those houses showing the
cartoons.
Ramon Novarro to Make
Radio Debut on May 13
(Special to the Herald-World)
NEW YORK, May 6. — Ramon Novarro is
to make his radio debut on May 13. He has
selected the following songs for his program :
“The Pagan Love Song,” “Into My Heart”
(from the photoplay “In Gay Madrid”), and
“The Mirror.”
One of these, announced previously, is
the interchangeable spring seat for replac-
ing plywood and “squab” seats without dis-
carding the steel standards. Schaefer also
markets velour backs to replace the ply-
wood. These interchangeable parts fit any
type of steel standard.
Another of his products which has at-
tracted wide attention is his Firmset chair
cement for use in anchoring the expansion
shell on chairs which have become loose at
the base. This simple process requires only
that the concrete be cut away from around
the shell and the heated cement poured in.
It hardens quickly and, according to
Schaefer, the base becomes so firmly im-
bedded that the chair can withstand the
wear and tear to which the motion picture
theatre seat is subjected.
The Illinois Exchange also is marketing
new chairs, both these and the interchange-
able seats being manufactured in Grand
Rapids, Mich.
These seats are designed to meet the
acoustical requirements of the sound the-
atre and, Schaefer points out, his inter-
changeable seats and backs offer an
economical and practical method of meeting
the new situation in the motion picture the-
atre where the public demands comfort and
good sound.
A contract has been signed with Essaness
whereby Schaefer will supply 16 of this Chi-
cago circuit’s houses with 14,000 seats.
The sales of Illinois Theatre Seat Ex-
change will be handled through dealers in
cities throughout the country. Negotiations
with these dealers are now under way, and
the closing of deals will be announced
shortly, Mr. Schaefer said.
Union Electric Firm,
Milwaukee, Purchased
By Cutler-Hammer, Inc.
(Special to the Herald-World)
MILWAUKEE, WIS., May 6.— Cutler-
Hammer, Inc., of Milwaukee, has purchased
the assets of the Union Electric Manufactur-
ing company, also of Milwaukee, which makes
motor control, specializing in a very complete
line of drum type control apparatus.
The branch sales offices and warehouse
stocks of the LTnion will be consolidated im-
mediately with the Cutler-Hammer branch of-
fices and warehouses. E. F. Le Noir, president
"of LTnion, will join sales staff of Cutler-Ham-
mer. Most of the Union personnel will also
join the Cutler-Hammer organization.
Widow of Thomas Ince
Remarries, Ignoring Will
(Special to the Herald-World)
HOLLYWOOD, May 6.— Mrs. Elinor
Kersham Ince, widow of the late Thomas
Ince, motion picture producer, married
Holmes Herbert, despite the fact that she
will lose a portion of the $2,000,000 estate
by so doing.
22
EXHIBITORS HERALD-WORLD
May 10, 1930
MOTION PICTURE FINANCE
Films Show Qreater Resistance
Than Qeneral Market
By LAURENCE STERN
NEW YORK, May 6. — The financial record of the motion picture issues
has temporarily become that of the general stock market, for in a time
of renewed distress liquidation individual distinctions are ignored.
It is clear that the decline of the last two weeks has gone far beyond the
proportions of the “technical correction’’ which Wall Street had anticipated.
TT is a renewal of the 1929 bear market and
-1 in the opinion of conservative observers
can scarcely be expected to stop until it
establishes a level of values in accord with
the actualities of poor business and which is
thus sound enough to attract solid investment
buying.
▲
On the whole, despite heavy net losses, the
film stocks show proportionately greater re-
sistance than does the general market. Wall
Street is not prepared to hazard even a guess
as to how much farther they will sag or as
to whether they will have struck bottom by
the time this comment is published.
Its confidence in the longer outlook for
these shares, however, is unimpaired. The
market has declined because of an excessive
preceding advance and because of a generally
poor business outlook. The motion picture
earnings outlook, however, continues excep-
tionally bright and most of these stocks have
already dropped to prices yielding .more than
a 6 per cent dividend return.
▲
Maintenance of the Fox dividend at $4 in
cash is perhaps the most important external
news item of the week. The company’s earn-
ings for the March quarter are officially re-
ported at $4,604,684, as compared with
$3,090,470 in the first quarter of last year.
Radio-Keith-Orpheum announces a $5,000,-
000 bookings contract for the entire 1930-1931
output of Columbia Pictures, including 20
sound films and the Columbia line-up of short
subjects. This will benefit both companies
and should assure Columbia of 1930 earnings
of more than $7 a share.
Four Indiana Theatres
Purchased by M. Marcus
( Special to the Herald-World)
INDIANAPOLIS, May 6. — The sale of
four Indianapolis motion picture theatres to
M. Marcus, Fort Wayne, Ind., well known
Indiana theatre owner and operator has been
announced by Jean Marks, owner of the-
chain. The theatres were the Alamo, Cozy,
Regent and Gaiety. The consideration was
not made public. Marcus assumed control
of the chain Saturday. Present plans are to
make the four local theatres the nucleus for a
large chain in the city, Marcus said. For the
past ten years he has been operator of the
Quimby motion picture theatre chain in Fort
Wayne.
Private Benefit Shows
Sundays; No Theatres
(Special to the Herald-World)
BALTIMORE, May 6. — Private organiza-
tions are permitted to give Sunday evening
motion picture shows for benefits, although
the theatres may not open. Booklets are sold
to those attending, at about fifty cents each,
and this is sanctioned by the police depart-
ment as proceeds go to charity. Places
where such entertainments may be held are
the Maryland Yacht Club, Y. M. C. A. and
the Alcazar.
Loew Operating
Profit Shows a
3 Million Jump
( Special to the Herald-World) -
NEW YORK, May 6.— An increase in op- 1
erating profit of $3,500,000 and in net profit f
of almost $3,000,000 during the first 28 weeks
of the fiscal year ended March 14 over the j«
same period in 1929 is shown in the earning
statement just issued by David Bernstein, vice !
president and treasurer.
The comparative earning statement follows:
28 Weeks 28 Weeks
'Ended Ended
March 14, 1930 March 10, 1929
Operating Profit $10, 893,972 $7,376,267
Depreciation and Taxes.... 2,650,388 2,124,309
Net Profit _...$ 8,243,584 $5,251,958
Blazing Film Stops Show ;
Admission Fees Returned
( Special to the Herald-World)
ALBANY, N. Y., May 6. — About 400 per-
sons filed quietly out of the Empire theatre
at Port Henry, N. Y., one night last week,
when film caught fire in the projection room.
The flames were quickly extinguished by em-
ployees of the house but the projection ma- j
chine was somewhat damaged. A flash of
red on the screen gave the audience its first
evidence of the fire, and the spectators left
their seats at once without confusion. Owing ;
to the fact that the projection room was j
filled with smoke and the machine could not !
be used, Manager Charles Dery refunded the i
admission money.
“Journey’s End” Opens
To Distinguished Group
( Special to the Herald-World)
DETROIT, May 6. — Among those present
at the opening of Tiffany’s “Journey’s End”
at the Shubert theatre in Detroit, were
Governor Greene of Michigan, Mayor
Bowles of Detroit, Police Commissioner
Emmons and judges and consular repre-
sentatives of all countries maintaining con-
sulates here. L. A. Young, president of
Tiffany, had as his guests, twenty visitors
from Belgium.
Warner and Paramount
May Build in Cincinnati
(Special to the Herald-World)
CINCINNATI, May 6. — Concurrently with
purchase of the Libson theatres by RKO,
rumors have been circulated that both War-
ners and Paramount will build here.
SECURITIES PRICE RANGE
W/eek Ending May 3
NEW YORK STOCK MARKET
American Seating
Brunswick-Balke-Collender ..
Consolidated Film
Do. pfd
Eastman Kodak
Do. pfd :
Fox Film “A”
General Theatre Equipment.
Keith-Albee-Orpheum pfd. ...
Loew’s, Inc
Do. pfd. w.w
Do. pfd. x.w
Metro-Goldwyn-Mayer, pfd. .
Paramount
Pathe Exchange
Do. "A”
Radio Corporation
Do. pfd. “A”
Do. pfd. “B”
Radio-Keith-Orpheum
Shubert Theatres
Stanley Company
Sales
High
Low
Close
200
19%
18%
18%
8.000
21%
18
18
10.200
25%
21
21
6,800
24%
21%
22%
. 234,000
255
224
224
40
127%
126
127%
. 450,700
66%
48%
49%
. 490,900
5014
47%
47%
300
142
133
133
. 170.000
93%
80%
80%
3,600
110
107
109
1,500
93%
91%
93
600
26
26
26
146,400
71%
60
60
84,400
8%
6*4
6%
. 54,200
18%
12%
13
1,609,100
68%
46
46%
300
55%
55%
55%
4,200
82%
80%
80%
767,800
47%
35%
38%
37,700
34%
25%
25%
560
73
72
73
Sales High
Universal Pic. 1st pfd 20 72%
Warner Brothers 511,000 74%
Do. pfd 1,700 65
Balaban & Katz ....
Columbia Pictures
Gen. Theatre
Morgan Litho
Columbia Pictures ...
Do. v.t.c
Educational Pictures
Film Insp. Mch
Fox Theatres
Loew's r.t.s
Do. w.a.r
National Screen
Sentry Safety
Technicolor
Trans-Lux
Universal Pictures ....
CHICAGO STOCK MARKET
220 80
3.800 55
- 84.750 50%
800 19%
NEW YORK CURB
6,500 55%
27,200 54%
50 30
900 4%
63,600 16%
■ 1,500 60%
3,400 18
4,500 30%
4.000 7%
4,500 73%
4,500 11%
2,600 23%
Low
Close
72%
72%
6214
63%
58
58
78
80
47
50
46%
47%
17%
17%
47
47
45
45
30
30
3%
4
13%
13%
55
55
15
15
28
28%
6%
6%
69
71
9%
9%
19
22%
May 10, 1930
EXHIBITORS HERALD-WORLD
23
PICTORIAL SECTION
Here we have Lon Chaney “ven-
triloquizing” in the new M G M
picture with the somewhat spooky
title, “The Unholy Three.” We
think it ought to be good.
“Sweet Ad-o-line” — or maybe they are thirsty. Any-
how, “Morgan, Kent and Butch,” (Robert Montgom-
ery, Wallace Beery and Chester Morris) though they
are incarcerated in “The Big House,” new M G M pic-
ture, find time for a respite filled with harmony.
Cigar smoke weaves a spell, and
beautiful music is heard, perchance
another “dream waltz.” Oscar Straus
is now making music for forthcom-
ing M G M productions.
Mrs. Leah Dupont Jones, motion picture editor of a Des Moines
newspaper, and her companion, Mrs. Durand, find the two “con-
victs,” Robert Montgomery and Chester Morris, quite delightful as
they show them through “The Big House,” new M G M picture
in which they appear.
The Lane sisters, Lola and Leota; their other sisters and their proud
mother; a family reunion at their home in Indianapolis. Left to
right, back row: Mrs. Maxwell Edwards, Mrs. Cora B. Mullican
(mother), Priscilla Mullican. Front row: Rosemary, Lola and Leota
(Lane) Mullican.
24
EXHIBITORS HERALD-WORLD
May 10, 1930
Pagliacci. Ramon Novarro, MGM
star, as he appears in an opera scene in
“The Singer of Seville,” in which he
will sing the famous “Ridi Pagliacci.”
Charles Brabin is directing this produc-
tion for M G M.
Overseeing the job. Perched among the high notes are Gloria Swanson and Allan Dwan, her
director, who seem to be giving whatever assistance is necessary (and none is necessary) to Vin-
cent Youmans, the well known composer and musical comedy producer, who is writing the
songs for Miss Swanson’s next production for United Artists, flirtatiously entitled, “What a
Widow.” Remember “Tea for Two”? Youmans wrote that and a lot more popular tunes.
i
;
What our files produced. Bebe Daniels,
believe it or not. At the time this pic-
ture was taken, Miss Daniels was with
Realart — and as charming then as she
now is as an R K O talker star.
Seaside follies along the jagged coast of Santa Monica, where the rocks are a constant peril to
sailors because of the Hollywood mermaids who frequently sit upon them. The two observ-
able in this delightful portrait of the Pacific ocean, are Dorothy McNulty and Mary Lawlor,
MGM featured players, who will be further much in evidence in M G M’s adaptation of the
stage hit, “Good News,” produced under the direction of Nick Grinde and Edward MacGregor.
•iay 10, 1930
EXHIBITORS HERALD-WORLD
25
Could Victor Herbert have had a lovely
cameo like this on his desk when he
conceived “Mile. Modiste”? Charm-
ing Bernice Claire as she will look in
that First National-Vitaphone picture.
“Someday we’re going to murder the bugler” seems to be the theme song of this picture, and
it is quite evident that something is going to give, whether it be Monte Collins (bugler) or the
bugle. May Boley, Arthur Belasco and Norman Peck, with their aides, are apparently decided
on a course of action, desperately so, it seems to us, in this Educational-Jack White Talking
Comedy “Hail the Prnicess.”
It looks as though there were food for thought in “Cimarron,” the Edna Ferber novel about
Oklahoma days which Radio Pictures has purchased. Here we find three parts of the forthcoming
picture (three heads are better than one) looking it over. Left to right: Howard Estabrook, who
will take care of writing the continuity, Richard Dix, the star of the picture, and Wesley Rugg’es,
the director.
With a tall, tall hat and a swaggery
cane, a charming “beau brummel” was
he — only, it isn’t a he but winsome
Dorothy MacKaill as she appears in
“Bright Lights,” a First National film.
26
EXHIBITORS HERALD-WORLD
May 10, 1930
Qrainger Vice-President in Charge of
Sales with Five-Year Contract
Has Complete Direction of Distribution in United States and Canada —
Sales Tripled in Five Years Under His Management
(Special to the Herald-World)
NEW YORK, May 6.- — Election of James R. Grainger as vice-president of
Fox Film Corporation in full charge of sales and distribution in the
United States and Canada is announced by Elarley L. Clarke, president.
A new contract, signed by Grainger and extending from May 1, 1930, for the
next five years, supplants his old contract as general sales manager which still
had a number of years to run.
WHEN Winfield Sheehan, vice president
and general manager of Fox Film, ad-
vised employes in the home office and
branches throughout
the United States
and Canada of the
new contract with
Grainger, he added :
“I am sure you will
concur with me that
Harley L. Clarke,
our president, has
chosen wisely and
well and that both
Mr. Clarke and the
corporation are en-
titled to congratula-
tions on further
solidifying the cor-
poration’s interests.” Jame9 r. Grainger
James R. Grainger
is an outstanding personality in the distribu-
tion and sales division of the industry. He
has great personal acquaintance among exhibi-
tors and is among the best posted men in the
motion picture business. He is known through-
out of the country for his keen judgment, dy-
namic driving power and his fair and square
dealings in all matters.
Under his management the sales have in-
creased during the last five years from $10,-
000,000 to an estimated $32,000,000 this year.
He has a background of 20 years in the
business, always in an executive capacity. For
the last six years he has been general sales
manager of the Fox Film Corporation. Pre-
vious to this he was general sales manager of
Metro-Goldwyn-Mayer and formerly vice
president and general manager of Goldwyn
Pictures Corporation.
Four Portland Houses
Bar Young in One Week
( Special to the Herald-World)
PORTLAND, ORE., , May 6.— “Not Rec-
ommended for Children” was the sign found
on four of Portland’s first-run nouses last
week.
“The Divorcee” at the Fox-Broadway,
“Second Wife” at the R K O Orpheum, “Her
Unborn Child” at Hamrick’s Music Box, and
“A Notorious Affair” at the Publix Rialto,
were thus labeled. The subject matter, not
the handling of the theme, placed these pic-
tures in the class, it was stated.
Box office returns, however, were much in
excess of normal weeks, showing that adult
patronage was large, and in many cases the
adults were supervisors for the young who
attended.
Arbitration Body Warns
Of Legal Requirements
( Special to the Herald-World)
NEW YORK, May 6. — Persons or com-
panies entering into contracts which con-
tain arbitration clauses, are warned by the
American Arbitration Association in a
statement issued nationally calling attention
to the recent decision of Justice Peters of
the supreme court of New York State, as-
serting that an arbitration clause incor-
porated in a document signed by one party
and delivered to and accepted by the other
but without the latter’s signature, is a
written contract within the meaning of the
state law.
According to this decision, the question
of whether the document was intended as
the contract or only as a memorandum may
be submitted to a jury for determination.
Such an arbitration clause would be simi-
larly enforceable, the association points
out, if incorporated by the seller in a signed
written confirmation of order which is
accepted by the buyer. Arbitration agree-
ments, it is stated, should be written, never
oral.
Valentine and Hathaway
Named Executives for
Sound Studios of N. Y .
(Special to the Herald-World)
NEW YORK, May 6.— John Valentine
has been appointed assistant sales manager
and Charles Hathaway as account executive
of Sound Studios of New York, Inc. The
announcements were made by A, J.
Kendrick, president of the company.
Motion Picture Screen ,
In Beaded Screen Merger ,
Buys T ruvision Projection
(Special to the Herald-World)
ROOSEVELT, N. Y, May 6. — The
Beaded Screen corporation has become affili-
ated with the Motion Picture Screen Corpo-
ration, which in turn has bought from a
receiver the Truvision Projection Screen
Corporation, now bankrupt.
Give Testimonial Dinner
To McConville, Montague
( Special to the Herald-World)
BOSTON, May 6. — Joseph A. McConville,
for two years head of the New England
Film Board and its successor, the Boston
Film Board, and Abraham Montague, both
district managers of Columbia Films, were
tendered a dinner and entertainment by more
than 150 representatives of the motion pic-
ture industry in New England at the ball-
room of the Copley Plaza Hotel here to-
night.
Theatre Gives Organ
To Parish Church
(Special to the Herald-World)
PITTSBURG , CAL. May 6 . —
Instead of selling their theatre organ
when they installed sound equipment,
the Enea Brothers donated it to St.
Peters Church. The gift did away
with a subscription drive for an or-
gan and produced a great amount of
publicity for the Enea Brothers.
Move to Admit Blind at
Special Price Likely tc
Get Theatre Body9 s Aid
(Special to the Herald-World)
JACKSONVILLE, FLA., May 6. — Full
cooperation of the Southern Theatre Owners
Association with the movement for reduced
theatre prices for the blind, was predicted by
Love B. Harrell, executive secretary, in a
letter to Charles M. Anderson, chairman of
the Civic Clubs committee of this city, which
is directing the movement.
Specifically, the committee seeks to estab- ,
lish a nation-wide custom of admitting one
blind person with a guide for' the price of a
single admission. Anderson, himself blind,
was the author of the movement which has
already won support from social welfare
organizations and theatres. Harrell promised
that his association would take up the pro-
posal at its next meeting.
New Film Censorship
For Madison Planned
Following Hearing
(Special to the Herald-World)
MADISON, WIS., May 6. — New film
censoring methods for Madison are being
planned following a hearing by the city coun-
cil license committee for the purpose of re-
voking the license of the Majestic theatre
here operated by E. M. Michalson, because
it was alleged that the Majestic had shown
“No More Children” without its being ap-
proved by the censorship body. No action
in the license revocation was taken.
Charges of unfairness under present censor-
ship methods were made and it was also
stated that many times only one member of
the censorship committee views a picture to
pass judgment on it. Another meeting will
be held at a later date.
Minister Forbidden to
Preach at Theatre Service
(Special to the Herald-World)
PHILADELPHIA, May 6. — Following
complaints of pastors in the neighborhood of
the Tower theatre, 69th St., Philadelphia, that
services held in the theatre were drawing
members from their congregation, the Phila-
delphia Presbytery prohibited the Rev. Donald
Grey Barnhouse pastor of the Tenth Presby-
terian Church, from preaching in the thea-
tre. Last week the Christian Business Men’s
League held a protest meeting and urged the
Presbytery to rescind its order. Although
no official action has been announced, the
Rev. Dr. R. B. Kulper preached at last night’s
service of the Christian Business Men’s
League held in the Tower theatre. During
the service no reference was made to the
controversy with the Presbytery.
Sherlock Representative
In Far East for Columbia
(Special to the Herald-World)
NEW YORK, May 6 — Alwyn Sherlock,
at one time manager and later managing
director for Universal’s Japanese office, has
been appointed to the position of Far East-
ern representative by Columbia Pictures.
His headquarters will be in Shanghai and
his territory will include Australia, New
Zealand. India, Strait Settlements, China,
Japan, Phillipine Islands and Java.
Cinema Club Re-elects
(Special to the H erald-Wovld)
NEW ORLEANS, May 6.— Charles Weber,
president ; Michael J. Liuzza, vice-president
and treasurer; Miss Ernestine Watkins, secre-
tary, and Maurice Pailet, business manager,
all officers of the New Orleans Cinema Club,
were reelected for the year 1930.
May 10, 1930
EXHIBITORS HERALD-WORLD
27
Ottawa Court Opens Hearing in
DeForest Suit Against Famous
Preliminary Testimony Describes Presenting of DeForest One-
Reelers in 1926 with Portable Loudspeakers — Action Fore-
runner to Delaware Suit Against Western Electric
(Special to the Herald-World)
OTTAWA, May 6. — Lee De Forest, vice-president of General Talking
Pictures Corporation, here today to attend the hearing of the suit of De
Forest Phonofilm of Canada against Famous Players Canadian, announced
he was bringing out in the fall an attachment which would permit talking
pictures in home motion pictures or for educational or industrial film.
[By Special Correspondent to the Herald-World]
OTTAWA, May 6. — Hearing is taking place in the exchequer court of
Canada at Ottawa of the case involving basic patent rights on talking and
sound picture equipment in which DeForest Phonofilm of Canada, Limited,
Montreal, is seeking an injunction against Famous Players Canadian Corpora-
tion, Toronto, to restrain the latter from alleged infringement of plaintiff’s
patent rights. Mr. Justice A. K. MacLean is presiding.
There is an array of both witnesses and counsel for both sides in Ottawa
and the case is likely to occupy a period of several weeks.
The Northern Electric Company, Limited,
the Canadian counterpart of Western Elec-
tric, is also involved in the litigation, this com-
pany having installed the Western Electric
system in the Palace theatre, Montreal, in
August, 1928, which was followed almost im-
mediately by the launching of a suit for
$25,000 damages by De Forest Phonofilm.
Forerunner to Delaware Suit
The court action in Canada is a forerunner
to the federal suit in the State of Delaware
by DeForest against Western Electric but the
Canadian decision probably will have no bear-
ing on the case in the United States. Fur-
ther, judgment probably will not be handed
down by Mr. Justice Maclean at Ottawa un-
til the autumn.
Preliminary evidence dealt with the presen-
tation of DeForest synchronized one-reelers
in Famous Players theatres in various Cana-
dian cities back in 1926 through the medium
of temporary installations, with portable
loudspeakers being placed in the vicinity of
the screen.
Little Public Interest
Counsel for Canadian DeForest at the Ot-
tawa hearing are H. W. Chauvin of Montreal
and William G. Pugsley of Ottawa, and those
for Famous Players Canadian Corporation are
Brown, Montgomery and Co., Montreal, and
Smart and Biggar of Ottawa.
The case has aroused little, if any, public
interest in the Dominion.
N ew Pantages House in
Hollywood Opens May 29
(Special to the Herald-World)
HOLLYWOOD, May 6.- — The new Pan-
tages theatre here, under the operation of
the Fox West Coast theatres will have its
grand opening May 29, with the public open-
ing of the new house the next day.
At this time it is definitely known that the
policy of the house will be first run motion
pictures, the Fanchon & Marco “Ideas” on the
stage, with an orchestra as an additional at-
traction. Rodney and Lloyd Pantages will be
active in the management.
proposal was to suspend no license until aft^r
a public hearing, at which censors would be
obliged to present their reasons for banning
a film or play, and said suspension, if ap-
proved, would be only for the term of the
particular performance for which the action
was taken.
Ordinance Would Create
City Board of Operator
Examiners for Licenses
(Special to the Herald-World) ;ij
ELKHART, IND., May 6. — A proposed
ordinance would create a city board of pro-
jection examiners to have charge of examin-
ing and licensing motion picture machine op-
erators. The idea was presented at the last
meeting of the city council.
The board would consist of the city electri-
cian and two operators appointed for two
years by- the mayor. Examinations would be
held every three months. No one under 2l
years of age should be licensed. The meas-
ure would provide that the license fee for the
first year should be $5 and each subsequent
renewal $1.
Film Department of
Berlin Municipality
Gets Exhibitors9 Goat
(Special from the Department of Commerce )
WASHINGTON, May 6. — Berlin ex-
hibitors are up in arms against the Berlin
Municipality, which has entered into direct
competition with them. The municipality is
starting a film department “for the production
and exhibition of film records of events and
work in the Metropolis.” The Berlin Eastern
suburb of Lichtenberg has done this sort of
work for a considerable time ; the Municipal
Film Archive and Picture Theatre of Lichten-i.
berg, located in a school house, completed its
tenth year last week. Now that the Berlin
Municipality is to follow this example, the
Exhibitors’ Association is reported taking
action.
Warner Play dates for
Sam E. Morris Month
Reach Total of 46,065
(Special to the Herald-World)
NEW YORK, May 6.— Exceeding by 13,-
232 the number of playdates scheduled for
this time last year for May, Warner Broth-
ers sales force has brought the total num-
ber of bookings to date up to 46,065. The
staff is exerting itself, as there are only a
few weeks left before the conclusion of the
campaign.
American Musicians May
Lose Jobs in Britain,
Minister of Labor Warns
(Special to the Herald-World)
LONDON, May 6. — Deportation of many
American jazz band players and theatrical
performers from England is probable in the
near future, according to a warning issue by
the minister of labor to booking agents,
producers and restaurants who employ them
in violation of alien labor permits. Failure
to comply will result in their being sent
back to America.
Gustin Estate Wins $3,216
In Amusement Co. Suit
(Special to the Herald-World)
BRUNSWICK, MAINE, May 6. — The
estate of Harry E. Gustin has won its sec-
ond action against the Cabot Amusement
Co., owners of the Cumberland and Pas-
time theatres. Gustin was associated with
these theatres and a contract was made by
which, in the event of his death, his estate
would share a portion of the profits of the
two theatres. In a former suit the court
awarded the verdict to the estate. Later
payment ceased and a second action was
brought for further accounting and pay-
ments accrued since the payments were
stopped. A verdict of $3,216 plus interest
is awarded the estate.
Expect Contracts to Be
Awarded for New House
(Special to the Herald-World)
MANSFIELD, O., May 6. — A decision in
favor of Board of Trustees of the Memorial
Building was rendered by Judge P. E. Wil-
kins in a friendly suit brought in Common
Pleas court by a taxpayer in which authority
of trustees in rebuilding the fire-razed Madi-
son theatre was challenged. It is expected
that contracts will now be awarded and work
on building a new theatre on site of the old
Madison will be started in the near future.
Ballot for Sunday Shows
Gets Vote of 336 to 281
(Special to the Herald-World)
LENOX, IOWA, May 6.— -The largest
vote ever cast here resulted in favor of
Sunday performances, the vote being 336 to
281. H. E. Hobben, manager of the only
theatre, the Olympic, paid the costs of the
election. Sound has been installed. The
question was defeated last March by a ma-
jority of four votes.
Move Safe into Aisle ;
Blow It, and Take $400
( Special to the Herald-World)
ROBINSON, ILL., May 6. — Taking a safe
from the office of the Lincoln theatre here, and
moving it into an aisle of the house, burglars
blew it open and succeeded in extracting $400.
The safe weighed 600 pounds.
Demands Public Hearings
Before Censoring Films
(Special to the Herald-World)
BOSTON, May 6. — The Committee on
Cities of the legislature has given leave to
withdraw a petition by Professor Zechariah
Chafee, Jr., of Harvard Law School amend-
ing the censorship laws. Professor Chafee’s
Report Paramount Publix
Signs 21 -Year House Lease
(Special to the Herald-World)
YOUNGSTOWN, OHIO, May 6.— It is
reported here that Paramount Publix has
signed a 21 -year lease for State theatre. The
same company now operates the Liberty,
within half a block of the State.
EXHIBITORS HERALD-WORLD
May 10, 1930
20
Humor in the Stock Crash
\ FEW months ago, when the stocks went boom, and even during the period im-
-Cx mediately following, it would have taken more than Marie Dressier and Polly
Moran to bring out the humor, if any, in what happened. But now those eminent
comediennes may doubtless look forward to considerable excess in the interesting
economic treatise, “Caught Short.” Reisner directed this M G M all-talker.
Everybody happy (almost!) — Morton and the Misses Moran, Dressier and Page.
Appeal Court OK’s
Joint Patent Suit
By WE and Erpi
(Special to the Herald-World)
NEW YORK, May 6. — In what may prove
a far-reaching legal decision in the field of
talking picture equipment patents the court of
appeals, second district of New York, yester-
day maintained the right of Western Electric |
and Electrical Research Products to sue as
co-plaintiffs in the patent infringement case i
against the Pacent company.
In doing so, the court of appeals reversed ,
the decision of the district court, which held
that the two companies were mis-joined as
plaintiffs. In view of this last ruling, the
original bill of complaint alleging patent in-
fringements, is remanded to the district court,
where it will be tried on the merits of the
patents involved.
While the decision of the court of appeals
applies only to the case in point, it is never-
theless thought that it will have a far-reach-
ing effect in the patent infringement suits
brought by the same plaintiffs against General
Talking Pictures, Sol Wallerstein, the Stanley
company in Delaware and the Biophone com-
pany, in New Jersey, all of which have like-
wise raised the technical defense of “mis-
joinder of plaintiff.”
Fox’s Deal for 63
Midland Theatres
Is Reported Closed
(Special to the Herald-World)
KANSAS CITY, May 6. — Acquisition by
Fox of the Midland circuit, operating theatres
in Missouri, Iowa and Kansas, was reported
here today. The deal has been pending for
many months but a controversy over the
audits has held up the closing of the trans-
action.
Approximately 63 houses are involved.
M. B. Shanburg, president of Midland The-
atre and Realty Company, would not officially
confirm the final deal, but indicated that all
arrangements had been made for Fox to take
over the theatres.
Theatre Bomber’s Deed
Nets Him 25 Y ear T erm
In Michigan Jailhouse
(Special to the Herald-World )
GRAND RAPIDS, MICH., May 6.— Lee
Blue, 29, of Detroit, has been sentenced to
25 years in Marquette prison for his part
in the bombing of theatres here.
Flames Injure Operator;
Fumes Threaten Patrons
(Special to the Herald-World)
KANSAS CITY, May 6. — Homer Jones,
projectionist, was burned severely and 100
patrons were thrown into confusion when film
caught fire late yesterday in the booth of the
Lyric theatre, grind house. The flames burst
into the auditorium and for a moment the
fumes threatened the patrons. The damage
was confined to the booth.
Paramount Golfers Win
(Special to the Herald-World )
KANSAS CITY, May 6. — The Paramount
foursome won first prize in the fourth annual
Film Board tournament held here Monday.
May 10, 1930
EXHIBITORS HERALD-WORLD
29
Darmour Selects R K O Comedy
Cast; “Monte Carlo” Underway
Nat Ross Goes East with Sidney-Murray Prints — Pickford Begins
— “Trend of Talking Film Is Away from Star
System”: Lesser
(Special to the Herald-World)
HOLLYWOOD, May 6. — Given his choice in the matter of selecting talent,
Larry Darmour has signed Louise Fazenda, Karl Dane and George Arthur
for a series of comedy features for R K O. Dane and Arthur will do a series
of burlesque war pictures.
Nat Ross is in New York with the first two Sidney-Murray comedies, pro-
duced and directed by him. He is making arrangements for the filming of 10
more of the two-reelers for Universal.
Fox Builds in Spokane;
Warners Break Ground
(Special to the Herald-World)
HOLLYWOOD, May 6.— Fox West Coast
Theatres will build a $500,000 theatre in Spo-
kane, Washington. It will seat 1,900 and op-
erate as part of the Seattle division of Fox.
H. L. Gumbiner has leased the theatre of the
new Fox height limit building to be erected
in Los Angeles.
Warner Brothers broke ground for a $450,-
000 theatre in Huntington Park here this
week.
Academy Grows; W under
New Publicity Director
(Special to the Herald-World)
HOLLYWOOD, May 6. — Expanding
the activities of the Academy of Motion
Picture Arts & Sciences on a national
basis, Clinton Wunder has been engaged
as director of public relations. The
Academy will undertake closer contacts
between colleges, universities, religious
and welfare organizations and the creative
side of the motion picture industry.
Hughes Films Air Comedy
Next; Billie Dove to Star
(Special to the Herald-lVorld)
HOLLYWOOD, May 6.— Howard Hughes
will film a comedy as his next production.
Billie Dove will be starred. The story is be-
ing written by Lew Lipton and Joseph Mon-
cure March. It will incorporate a sequence
cut from “Hell’s Angels.” “Dirigible” and
“Scarface” are two other stories to be filmed
by Caddo this year.
Appoint Conklin “Contact”
For Actors and Producers
( Special to the Herald-World)
HOLLYWOOD, Mav 6.— The Academy of
Motion Picture Arts & Sciences has ap-
pointed William Conklin as “contact man”
between the actors and producers in the ad-
ministration of the new minimum contract.
Al Short Resigns Post as
Tiffany Musical Director
(Special to the Herald-World)
HOLLYWOOD, May 6.— Al Short has re-
signed as musical director of Tiffany Studios
and will announce a new enterprise within
the week.
Jack Mulhall Signs for
Long Term with R K O
(Special to the Herald-World)
HOLLYWOOD, May 6.— Jack Mulhall
signed a long term contract with R K O this
week.
First National Signs Lyon
(Special to the Herald-World)
HOLLYWOOD, May 6. — Ben Lyon has
signed with First National to play a featured
role in Lila Lee’s next production.
Ernst Lubitsch began filming of “Monte
Carlo” at Paramount this week. Jeanette
Di-a-log
HOLLYWOOD.
Writers have various idiosyncracies. One
author, Homer Croy, who wrote “They Had to
See Paris,” starring Will Rogers, admits he is
incommonly lazy. When he sits at his type-
writer he takes off his shoes. His logic is that
with shoes on he becomes disgusted and easily
forsakes his work. But in his socks he finds
the effort of putting the shoes on too great
and therefore he continues to write.
A A A
Paramount and B. P. Schulberg invited
a lot of news hounds to meet Marlene
Dietrich, German star, at the Ambassador
this week. Josef Von Sternberg, who
claims to have discovered her in Ger-
many and brought her here, eulogized
her eloquently up to a certain point. In
conclusion he turned to the women of
the press and said, “ and furthermore Miss
Dietrich has brains, a quality rare in a
woman.” The ladies of the press hissed.
AAA
If you see Miss Dietrich’s name
Brought quite rapidly to faime
She has pulchritude and art you must confess;
Her brain gets great ovations
In this and other nations
But it’s hooey to the ladies of the press.
AAA
The Belmont theatre’s gag this week is the
marquee that reads :
100 PER CENT PERFECT TALKING
OH YEAH!
AAA
Jack Dempsey telephones to Estelle
Taylor every night from whatever city he
may be in and he’s preparing to leave for
Africa.
AAA
Hal Howe said it was his birthday and I said
I wanted to give him a shirt for his birthday
and he said don’t give me a shirt and I said
why not and he said don’t give me a shirt be-
cause I’ve got a shirt and I said that’s silly.
DOUGLAS HODGES.
MacDonald, Jack Buchanan and ZaSu Pitts
are the only members of the cast selected.
The film will be similar to “The Love
Parade.”
Jack Pickford Assisting
Mary Pickford began “Forever Yours” with
Kenneth McKenna in the male lead. A large
cast has been selected and Marshall Neilan
is directing. Jack Pickford is assisting. Ben-
jamin Glazer is supervising production.
Sol Lesser Speaks
The current trend of talking pictures is
away from the star system so long in vogue,
according to Sol Lesser of Inspiration Pic-
tures. “The vocal film has created a new
picture aristocracy of ability rather than pres-
tige. There are innumerable instances where
unusual success is directly attributed to a new
player chosen for his ability rather than his
name.”
Roland Film Cutting
George Crone, director of Ruth Roland’s
film for Sono-Art, is putting finishing touches
on the cutting of “Reno.”
Estabrook and Ruggles
Howard Estabrook and Wesley Ruggles are
preparing for early filming of “Cimmaron”
for R K O. Richard Dix will havS tbe star-
ring role. Estabrook is doing adaptation and
dialog. Ruggles will direct.
Vidor Unit Leaves
King Vidor left with a company of 50 play-
ers and technicians for location work in New
Mexico. It took five cars and a special train
which will remain with the company for three
weeks during filming.
Reicher Directs
Frank Reicher, director of dialog for
M G M, is now directing “Monsieur Le Fox,”
which is using five separate casts, each speak-
ing a different tongue. Gene Busch is assist-
ing.
Pollard toMGM
Harry Pollard is preparing “Great Day”
for M G M. Joan Crawford will star. The
story is from the play by William Cary Dun-
can and John Wells. Pollard now makes his
debut as an M G M director.
Dorothy Janis Signs
Dorothy Janis will play the feminine lead in
“Ourang” to be produced by Universal and
filmed in Borneo. Harry Garson is taking a
company of 30 there for five months.
30
EXHIBITORS HERALD-WORLD
May 10, 1930
a
Illness Forces Bell to Relinquish
Post at Paramount-Publix Plant
Foar Marx Brothers Clowning 8 to 12 Hours Daily in Order to
Complete Their Next Musical Comedy,
“Animal Crackers”
By DOUGLAS FOX
NEW YORK, May 6. — The Four Marx Brothers are clowning from 8 to 12
hours a day on a set that is hotter than Texas Guinan’s vocabulary and Jack
Oakie is gargling in an effort to free himself of a sore throat. All this is taking
place at Paramount’s New York studio where “Animal Crackers” is in pro-
duction and “The Sap from Syracuse” is waiting for Mr. Oakie’s throat to
behave itself.
NEW CONTRACTS
(Special to the Herald-World)
HOLLYWOOD, May 6.— Wheeler Oak-
man, Raymond Hackett, Fox. “On Your
Back.”
A
Joyce Compton, Bela Lugois. Fox. “Road-
house."
A
Harry Pollard. M G M. Directs. “The
Great Day.”
▲
Carmelita Geraghty, Myrna Loy, Raymond
Hatton. Sono-Art. “Rogue of Romance.”
A
Mrs. Solidad Jiminez. Fox. “Dust and
Son.”
As soon as the vocal chords have recovered
their customary strength and vigor this last
production will go before the cameras, too.
We regret to relate that Monta Bell, associ-
ate producer and director of the New York
studio, last week tendered his resignation
from the organization at the insistance of his
medical advisers. Bell has been confined to
his home for the past two weeks and his
illness, while not serious, is held to be con-
siderably aggravated by his professional ac-
tivities.
During his long association with the Para-
China Likes Talkers,
Wallace Writes
(Special to the Herald-World)
HOLLYWOOD, May 6. — "Little
indications of military strife are evi-
dent in Coast cities of China it the-
atre patronage is any criterion ,"
writes Richard Wallace, now touring
the Orient. If the people think war,
it doesn't interfere with their devo-
tion to American talking pictures.
Wallace saw his picture, “Inno-
cents of Paris" playing at the leading
houses in Hong Kong and Shanghai.
Although few people understand the
dialog, they line the front of the
house in the evening hours awaiting
admittance. Lecturers translate most
of the dialog as it is spoken. Wallace
and his wife are visiting the principal
cities of the Orient and Mediter-
ranean, making a study of require-
ments of talking picture making for
foreign markets.
mount New York studio, Bell has made a
brilliant record. Chosen by Jesse L. Lasky
to direct production activities at the Eastern
studio when this film plant was reopened in
the autumn of 1928, Bell organized the initial
production staff, supervised the major portion
of the early experimental talking films of the
audible screen era and later turned his atten-
tion to specialized supervision and active
direction.
Among Bell’s recent successes are “Young
Man of Manhattan,” which he personally di-
rected and Maurice Chevalier’s latest box
office hit, “The Big Pond,” which he super-
vised. At the time that his present illness
forced him to abandon his office, he was en-
gaged in supervising the preparatory work on
Jack Oakie’s next starring vehicle, “The Sap
from Syracuse,” and “Laughter,” Nancy Car-
roll’s forthcoming stellar picture, both of
whidh will be produced at the New York
studio of the company.
Bell will leave New York at once for Hon-
lulu, where he will spend six weeks recuperat-
ing from his illness.
“Skippy,” the picturization of Percy Cros-
by’s book of the same name, which was to
have been Bell’s next active directorial assign-
ment, will be filmed at the New York studio
as scheduled under the direction of another,
as yet unnamed, director.
Columbia Buys Rights
To Oppenheim Mystery
(Special to the Herald-World)
NEW YORK, May 6. — Columbia Pictures
has secured the screen and dialog rights to
“The Lion and the Lamb,” a story by E.
Phillips Oppenheim, dealing with a danger-
ous underworld gang in London, with a
shifting background of high society and the
sinister underworld dens of the British
capital.
T wo Popular Stars Heard
In Del Monte Radio Hour
(Special to the Herald-World)
NEW YORK, May 6. — Two popular stars
were heard last Saturday evening in the Del
Monte radio hour over the NBC network at
8:30 o’clock, Eastern Standard time. They
were Marilyn Miller, star of the First National
production “Sweethearts,” and Walter Pid-
geon, who recently completed roles in “Bride
of the Regiment,” and “Mile. Modiste.”
Paul Porcassi Signed for
MGM’s “Monsieur Le Fox 99
(Special to the Herald-World)
NEW YORK, May 6.— Paul Porcassi,
Italian opera singer, has been signed by Metro-
Goldwyn-Mayer to play the father role in the
Italian version of “Monsieur Le Fox.” Por-
cassi, the son of a grand opera director in
Italy, began his opera career there and has
been on the stage in Italy and America for
25 years.
Dinner for Fitzgibbons
(Special to the Herald-World)
NEW YORK, May 6. — A dinner was
given J. J. Fitzgibbons today in honor of his
promotion to the post of director-general of
Paramount Publix in Canada.
James Hall to Warners
(Special to the Herald-World)
NEW YORK, May 6. — James Hall has
been signed to a long term contract by
Warner Brothers. Selection of Hall’s first
picture has not been made as yet.
Chaney Revives “ Penalty ”
(Special to the Herald-World)
HOLLYWOOD, May 6. — Lon Chaney will
do a talking version of “The Penalty” for
M G M. The story is by Gouvernier Morris.
Willard Robertson. Fox. Scenario. Writ-
ing staff.
A
Karl Dane, Louise Fazenda, George Ar-
thur. Darmour-R K O. Series.
A
Betty Healy. M G M. ", March of Time.”
A
Arnold Lucy. Paramount. “Manslaughter.”
A
Dorothy Janis. Lead. “Ourang." Uni-
versal
Mathew Betz. RKO. Dix film.
Kenneth McKenna, Ian MacLaren, Don
Alvarado, Nella Walker, Charlotte Walker,
Alice Moe, Marshall Neilan, Jack Pickford.
Mary Pickford’s, “Forever Yours.”
A
Ilka Chase. M G M. “Madame Satan.”
A
Fay Wray. Paramount. Long term.
A
Una Merkel. Inspiration. “Eyes of the
World.”
Frederic Lonsdale,
years.
Sam Goldwyn. Two
—HACKER.
Edward Bartlett , Young
Singer, Signed by Fox
(Special to the Herald-World)
NEW YORK, May 6. — Edwin Bartlett, a
graduate of Princeton university, and the
possessor of a splendid tenor voice, has been
signed by Fox Films to appear in Movie-
tone productions. He will leave shortly for
the Coast.
Lillian Roth Signs
Long Term Contract
(Special to the Herald-World)
NEW YORK, May 6.— Lillian Roth has
been signed to a long term contract with
Paramount prior to leaving Hollywood to
make her first picture in the East.
Governor Appoints Her
(Special to the Herald-World)
KANSAS CITY, May 6. — Governor Reed
has appointed Hazel Myers to the post of
chairman of the Kansas State Board of
Review. Miss Myers succeeds Emma Viets,
former chairman, who died recently.
Guards Door; Takes Cash
(Special to the Herald-World)
HOLLYWOOD, May 6.— Two bandits held
up the Marquis theatre here and escaped with
$35. While one of the thugs watched the
theatre entrance the other held up the
cashier.
May 10, 1930 EXHIBITORS HERALD -WORLD 31
!
BBga
SERVICE (
ON PICTURES
ALL QUIET ON THE
WESTERN FRONT
THEY DID NOT WANT TO DIE! Produced
and distributed by Universal. From the novel
by Erich Maria Remarque. Adaptation and dia-
log by Maxwell Anderson and George Abbott .
Directed by Lewis Milestone. Photographed by
Arthur Edeson. Cast: Louis Wolheim , Lewis
Ayres , John Wray , Raymond Griffith , Slim Sum-
merville, Russell Gleason , William Bakewell ,
Scott Kollc , Walter Browne Rogers , Ben Alexan-
der., Owen Davis , Jr., BeryZ Mercer , Edwin Max-
well, Harold Goodwin, Marion Clayton , Richard
Alexander , Pat Collins, Yola D* Avril, Arnold
Lucy, Bill Irving , Renee Damonde, Poupee An -
driot, Edmund Breese, Heinie Conklin, Bertha
Mann, Bodil Rosing, Joan Marsh. Footage, 12,-
500. Pre-release, April 29. General release ,
approximately June 1,
Seen by DOUGLAS FOX in New York
A.LL QUIET ON THE WESTERN
FRONT” is ,a great picture because it is the
human document, magnificently done, of the
inhumanity of war. Following the episodic
trend of Remarque’s great book it shows the
young school fellows exhorted to a physical
manifestation of patriotism by their preceptor,
who tells them in glowing rhetoric how splen-
did it is to die for their country.
They enlist in a body and find themselves
placed under the guidance of their former
postman, a man dull, ignorant and cruel, who
tells them to forget everything they ever knew
and learn to be soldiers, who makes them into
an efficient, resentful squad still eager, however,
to fight for their Fatherland.
Going up they encounter fear. In replacing
barb wire entanglements they have their first
taste of shell fire. One of them is killed. Later,
in the dugout, waiting for the bombardment to
stop, the attack to begin, fear again gains the
upper hand. It is only after they have been
through the ghastly fury of battle, have become
accustomed to the shambles of the front that
they realize that food, cigarettes and freedom
from rats are the things that, outside of life
itself, are really important.
They are young men and they do not want to
die. But die they do, some with heroism, some
without knowing it, some in agony and fear.
Then comes leave. Paul Baumer, one of the
principal characters, goes home for a short stay.
There the people do not understand. They
talk of patriotism, of pushing on to Paris, of
how the war should be fought and uncon-
sciously belittle the trials of those in the
trenches.
They refuse to see the truth of things and,
not having to do it, still believe that it is
glorious to die for one’s country.
It is too much for Paul. Better the blood
and mud and lice and hunger of the trenches,
with honest comradeship and death for bed-
fellows than the airy rantings of the best mean-
ing people in the world. More war. Sixteen
year old children replacing the gaps in the ever
thinning ranks, guns so worn that they drop
shells on their own detachments, bread that is
mostly sawdust. Another attack.
Then an interlude in a French village on a
canal. Rough humor. Girls. Contacts that
seem incredible and heavenly after life in the
golgotha of the front line. War again. Hand
to hand fighting. Paul drops into a shell hole.
A Frenchman jumps in, too. Paul stabs him
with a trench knife. The French are repulsed.
Paul and his dying Frenchman spend a night
and a day in a shell hole in No Man’s Land.
By T. O . Service
HERO OF THE WEEK
LOUIS WOLHEIM, who, says Douglas Fox,
has given his greatest performance in Univer-
sal* s "All Quiet on the Western Front."
Paul pleads with his enemy to live. The man
dies and the corpse leers at the young soldier.
Back to his own trenches. Back to a billet
in a shattered village. A British bomber out
for what he can get. Paul’s best friend is hit
in the shin. Paul carries him to a dressing
station. Another bomb falls near. At the
dressing station Paul discovers that a frag-
ment of the last bomb killed his burden. A
useless journey. Eventually, in the trenches,
on a day so devoid of incident that an official
communique reads “All Quiet on the Western
Front,” a French sniper kills Paul as his hand
is stretched out to grasp a butterfly. The hand
slowly opens, is still.
That, roughly, is what the picture is about.
The photography, the hand to hand fighting,
the bigger battle scenes, the little flashes here
and there are simply magnificent.
No war picture, in scope, has ever touched
it. It is two or three Big Parades put into
one, directed and cut with an intelligence that
it will be hard to surpass. The cast, without
exception, was excellent, from Himmelstoss, the
village postman drill sergeant, to Louis Wol-
heim, as Katczinsky, the supply sergeant, best
friend of Paul Baumer and, to my mind, the
hero of the whole business. Knowing, kindly
and hard boiled at one and the same time,
Wolheim gives the performance of his life.
The picture is worth attending just to see him.
From a photographic standpoint, “All Quiet”
is unsurpassed. Universal made splendid use
of its camera crane and achieved remarkable
action pictures that it would have been impos-
sible to take without it. Women may not care
to see this picture. It isn’t pretty enough, thank
God. But, to my mind, they should be made
to see it.
Which is all by the way of saying that I
consider “All Quiet on the Western Front” the
greatest war picture ever filmed.
SHOW GIRL IN HOLLYWOOD
STAY EAST, YOUNG WOMAN! Produced
and distributed by First National. Directed by
Mervyn LeRoy. From a story by J. P. McEvoy.
Adapted by Harvey Thew. Photographer Sol
Polito. Sound footage 7213 feet. Released
April 20 with Alice White, Jack Mulhall, Ford
Sterling , Blanche Sweet , John Miljan, Virginia
Sale, Spec O'Donnell and Lee Shumway.
Seen by HARRY TUGEND in New York
T
I HE story of backstage Hollywood will al-
ways intrigue the movie fan. This picture of a
show girl’s meteoric rise to stardom will no
doubt prove sufficiently entertaining.
Ford Sterling, as the producer who insists
that his assistants “yes” him individually, and
not in chorus, gives audible proof that his
ability to draw laughs is not dependent upon
slapstick situations and makeup. Alice White
falls a little short of giving a really good per-
formance. So does Jack Mulhall.
When “The Rainbow Girl” flops in New
York, Dixie Dugan goes to Hollywood to sign
a contract promised her by Buelow, one of
Hollywood's most promising directors. Jimmy
Doyle, author of the show, and her beau, is un-
able to dissuade her. She is stranded when
Buelow is fired, and wires Jimmy for return
fare. Jimmy arrives in response to a call from
the studio which is going to produce his play.
He gives Dixie the leading role whereupon she
becomes unbearably temperamental and is
fired.
She is shown the stupidity of her ways and
goes back to work with an earnestness that re-
sults in spectacular success.
There are some exceptionally well done
technicolor sequences and unusual camera
shots. The producers occasionally take a sly,
satirical dig at themselves in a manner most
commendable.
“THE CUCKOOS”
Produced and distributed by Radio Pictures.
Directed by Paul Sloane. From the stage play
**The Ramblers ** by Guy Bolton, Harry Ruby
and Bert Kalmar. Adapted by Cyrus Wood.
Music and lyrics by Harry Ruby and Bert Kal-
mar. With Bert Wheeler , Robert Woolsey, June
Clyde, Dorothy Lee, Ivan Lebedeff , Hugh
Trevor, Marguerite Padula, Mitchell Lewis,
Jobyna Howland. Photographed by Nick Musu-
raca. Dances by Pearl Eaton. Released May 4.
Seen by TOM HACKER in Hollywood
T
JL HE appropriately titled “Cuckoos” is that
pure undiluted nonsense presented in a big
way. Catchy songs, dancing girls, beautiful set-
tings and a couple of smart, smartcrackers
keep it clicking. It slows down in spots only
where the juvenile leads break into well regu-
lated love making, foreign to the rest of the
picture, and bits of singing and dancing in duet
fashion. Lovely.
“Cuckoos” is adapted from the stage “Ram-
blers” and directed by Paul Sloane for R K 0.
Bert Wheeler and Robert Woolsey share laugh
honors which is reminiscent of the Marx
32
EXHIBITORS HERALD-WORLD
May 10, 1930
Brother’s “Cocoanuts.” A few of the gags are
a bit suggestive to evil minds hut it’s all in
fun. No harm.
The story is simple. Wheeler and Woolsey
pose as American fortune tellers at an exclu-
sive summer resort in Mexico. A gypsy band
nearby kidnaps the wealthy widow’s daughter
and our two heroes are hot on the track. One
is in love with a girl in the gypsy camp and
the other makes a play for the widow. The
kidnapped girl’s sweetheart is also to the res-
cue. After outwitting the gypsies the party
makes for the resort in a plane, crashing as
they land. Everything ends in one grand finale
of song. The picture was rather lengthy as
previewed in RK O’s new projection rooms.
The song numbers by Harry Ruby and Bert
Kalmar are all top-notch. Not a weak note
throughout. Max Ree’s settings and Nick
Musuraca’s photography make an ideal com-
bination. Technicolor is used to advantage in
several of the sequences.
THE NEW ADVENTURES OF
DR. FU MANCHU
A NAUGHTY CHINAMAN! Produced and
distributed by Paramount. From the story by
Sax Rohmer. Directed by Rowland V . L e.
Adaptation and dialog , Florence Ryerson and
Lloyd Corrigan. Photography , A. J. Stout.
Cast: Warner Oland , Neil Hamilton, Jean Ar-
thur, O. P. Heggie , William Austin , Evelyn Hall ,
Margaret Fealy , Evelyn Selbie , Shayle Gardner ,
David Dunbar , Tetsu Kornai , Toyo It a, and
Ambrose Barker. Footage , 6576. Release,
I
May 17.
Seen fry DOUGLAS FOX in New York
F you have followed the more popular novels
of Sax Rohmer and seen his stories in the
cheaper magazines (where by the way, they are
very popular) you may have some idea of the
glorified claptrap in the way of cheap thrills
that is contained in the pieturization of "The
Return of Dr. Fu Manchu,” a picture which
should be frightfully popular with minors and
adolescents and people whose mentality is un-
der 14.
To be perfectly honest there is little that I
can say in praise of this picture save the fact
that it stands no danger of being cut by the
censors. Warner Oland, with a strong Ameri-
can accent, does as well, I suppose, as the
insidious Chinaman, as any other American
actor under the circumstances. O. P. Heggie is
good as the inspector from Scotland Yard. The
rest of the characters fail to stand out.
It appears that after a series of murders, in
revenge for the death of his wife and child dur-
ing the Boxer Rebellion, Dr. Fu Manchu has
committed suicide with still a murder on his
release chart. Aha, he is not dead at all. The
poison has just put him in a coma and he
crawls out of his coffin while the Oriental fu-
neral is at its height. Then he gets back to his
dirty work again, after many warnings to the
victim, the hero and last on the list, drags in
airplanes, old factories, and strange brews of
his own concoction.
Fantastic as it is, the picture might have been
impressive were it not for Mr. Oland’s pleas-
antly American accent. There must be Chinese
who speak this tongue fluently, but it is dis-
illusioning in pictures.
THE OLD AND THE NEW
CONTRAST ON THE SOIL! Produced and
distributed by Amkino. Story and direction by
S. M. Eisenstein and G. W. Alexandrov. Pho-
tography, Edouard Tisse. Cast: The Russian
peasantry. Footage , 6800. Release , May 1.
Seen by DOUGLAS FOX in New York
i
1 HE OLD AND THE NEW,” latest
silent production of the man who made
“Potemkin” and “Ten Days That Shook the
World,” is a saga of machinery, a dirge of
manual labor. Told photographically in shots
of one syllable it should do much to convince
the Russian peasant of the stupidity of the
old way of earning his daily bread, to turn
him from the sweat of his body to the reek of
Footages on Late
Releases
Footages determined since publi-
cation of the last FILM BUYER
SECTION are printed on page 49.
This supplementary service will be
printed weekly.
Perforated
Censorship
(Special to the Herald-World)
MONTREAL, May 6.— The Que-
bec Board of Moving Picture Cen-
sors now stamp their approval on the
film by means of a perforated num-
ber, thereby eliminating any momen-
tary break in the sound. The silent
trailer has been abandoned. After a
rejection of the film, the exchange is
now permitted to reconstruct the re-
lease and send it to the board again
with the cuts. If the revised picture
is again refused, the exchange can
enter an appeal to the full board on
payment of $5 per 1,000 feet, or $25
per 1,000 feet if the applicant is not
licensed. The ruling by the full board
upon such an appeal is to be final. The
censors can modify a film with the
consent of the exchange as an alter-
native.
a tractor, the glittering metamorphosis of a
separating machine.
As a picture for exhibition in these United
States, save for purely academic purposes, it
has no value. America was more accustomed
to machinery 30 years ago than Russia will be
10 years from today. Our people do not need
to be told the value of tractors. All they want
to know is how to pay for them.
Photographically, the Eisenstein film is beau-
tiful. This, from him, is to be expected.
Propaganda for the soil is not so thrilling visu-
ally as propaganda against a government, a
system of government or religion, so you will
find that “The Old and the New” is not so
stirring as its predecessors. It does, however,
make me glad I wasn't born a Russian peasant.
STAMPEDE
ELEPHANTS AND SHEIKS! Produced and
distributed by W & B Film Productions ( Br.t -
ish ) . Written , directed and photographed in
Sudan by Major C. Court Treatt and Errol
Hinds: Cast: Sheik Achmed Fadl , Ebd el Aziz,
Abd el Nebi, Fatma Idam and the men and
women of the Habbania tribe. Current release.
Synchronized to music.
Seen by DOUGLAS FOX in New York
RO PATRIA PICTURES has, if you care
for that sort of thing, an exceptionally inter-
esting picture in “Stampede,” the story of an
Arab tribe in the jungles and the deserts of
the Sudan. Actors are natives throughout and
include an Arab Chieftain, his family and his
tribe.
The wild animal pictures incorporated into
the story, which has a plausible love interest
from start to finish, have been better done by
people who specialize in that type of photog-
raphy and do nothing else. They are, however,
good and add considerably to the interest of
the film.
Best part, front a spectacular standpoint, is
an elephant hunt in which the natives bring
down a giant beast with spears. How they do
it without losing their lives is a miracle and
the method in which it is photographed is no
less miraculous. The stampede part of the
story comes near the end of the film when one
of the tribesmen, accidentally, starts a forest fire
in which the chief and another one of the main
characters lose their lives. The animals scurry
before the scorching flames and make for the
river as do the tribesmen and every other liv-
ing thing.
The story was written, directed and photo-
graphed in the Sudan by Major C. Court Treatt,
Stella Court Treatt and Errol Hinds who, I
understand, spent a year with the tribe to do
the job right. The Arabs are remarkable actors
and the picture, which is synchronized to
music, should hold your interest and is particu-
larly commendable for its educational qualities.
This is the third good -British picture to play
in New York within the past few weeks, the
first being another Pro Patria production, “The
Lost Patrol,” and the second that excellent
W & B film, "White Cargo.”
PARAMOUNT ON PARADE
Produced and distributed by Paramount.
Directed by Dorothy Arzner, Otto Browery Ed-
mund Goulding, Victor Heerman, Edwin Knopf,
Rowland V . Lee , Ernst Lubitsch , Lothar Mendes ,
Victor Schertzinger, Edward Sutherland , Frank
Tuttle. Photographed by Harry Fischbeck and
Victor Milner. Music and lyrics by Ballard
McDonald, Dave Dreyer , Elsie Janis, Jack King ,
L. Wolfe Gilbert, Abel Baer, Leo Robin, Richard
Whiting, Sam Coslow, Raymond Eagan, Manna
Zucca, David Franklin. Dances by David Ben-
nett and Marion Morgan. With Richard Arlen,
Jean Arthur, William Austin , George Bancroft ,
Clara Bow, Evelyn Brent, Mary Brian, Clive
Brook, Virginia Bruce, Nancy Carroll, Ruth
Chatterton, Phillips Holmes, Gary Cooper, Leon
Errol, Helen Kane, Stuart Erwin, Kay Francis,
Skeets Gallagher, Harry Green. Mitzi, Dennis
King, Abe Lyman and Band, Frederic March,
Nino Martini, Mitzi Mayfair, David Newell, Jack
Oakie, Warner Oland, Zelma 0*Neal, Eugene
Pallette, Joan Peers , William Powell, Lillian
Roth, Buddy Rogers, Fay Wray, Maurice Chev-
alier, Jeanette MacDonald and others.
Seen by DOUGLAS HODGES in Hollywood
B
B
LERE’S a show that is cleverer than the
Whiteman opus. Mind you I didn’t say it was
better or bigger. It’s cleverer. Why in the
name of sense shouldn’t B. P. S. have credit
for making clever operas even if he doesn’t
stand for expense in making them?
It probably didn’t cost one third of what the
“King of Jazz” cost but that makes no differ-
ence. It is one of those snappy revues that has
in it good acting and short, biting skits that
many (at least I) enjoy.
If your audience doesn’t like variety stuff,
and if it doesn’t like sophisticated bits, and if
it doesn’t like musical numbers with a kick in
them, you’ll write me and tell me I’m crazy.
All right, write me!
The show would deserve in ordinary trade
papers a long dissertation on this and that,
details of one act, names and dates, the descrip-
tion of the costumes and the shade of lip rouge
the lovely ladies wore. But you wouldn’t read
it if I wrote it, and anyhow I learned a long
time ago on the United Press that the story of
the crucifixion was written in 100 words. This
is surely no crucifixion.
MICKEY’S LUCK
OKAY! Produced by Larry Darmour. Re-
leased by R K O. Directed by Al Herman.
Story based on Fontaine Fox cartoons.
Seen by THOMAS J. HACKER in Hollywood
'Y all odds one of the best “kid” talking
comedies I have seen. If anyone has grasped
the secret of producing mirth-provoking short
features it is Larry Darmour. This comedy
proves it.
Mickey’s gang and the Stinky Davis troupe
compete for honors in representing Toonerville
in the annual fire parade. The gags and the
action are good. When previewed, it followed
a capable feature length comedy, but the lit-
tle picture drew the biggest laughs. It will
satisfy young and old.
May 10, 1930
EXHIBITORS HERALD-WORLD
33
Sarnia, Canada.
DEAR HERALD- WORLD:
We just had two purposes in coming over here to Sarnia. One
was to see if King George was running the country on schedule, and
we found he was, and the other was to — well, no matter what it was,
we didn’t get any, but we imagine we can hear George Schutz say,
“Yes, you didn’t!” — George, you know, can’t imagine what else one
would want to go to Canada for.
We dropped into the Imperial theatre and caught the last reel of
“THE VAGABOND KING,” and if the balance of the show was as
good as that last reel, we can’t understand how the manager could
dog them out of the theatre until they had seen the show at least
for the second time. If you have never heard Dennis King sing
you hain't never heard nutliin’ yet. Monday after Easter Sunday
is a national holiday in Canada and that may account for a full house
at the matinee, and a full house with the Imperial means something
like eleven hundred people.
We liked Sarnia very much, but of course we didn't have as
much fun as we might have had if George and Jay Shreck had been
with us, and maybe you don’t know it, hut those two hoys have
noses like a bird dog and they were never known to give up a trail.
* * *
Port Huron, Mich.
When we came back from Sarnia, a guy in a blue uniform stopped
us at the customs house and asked us which way we were going.
We told him that unless we had stayed in Sarnia too long and had
become muddled in directions, we were going West. Then he asked
us if we carried anything that was dutiable or prohibited in this
country and we told him we had nothing he could see without the
aid of a stomach pump, then he said, “Are you a citizen of the
United States?” And we replied, “We are. Our progenitors came
from old Thermopolae and settled among the sycamore swamps in
the ague belt of Southern Michigan, from which place we migrated to
the vineclad rocks and citron groves of Antelope county, Nebraska,
although there are no rocks or citron groves there, and our hens
have been crossed with the American Eagle until we have a flock
of birds bigger than gobblers that can chase a wildcat up a tree and
make a Mexican shout, ‘E pluribus unum,’ whether he wants to
or not. But say, what are you trying to do, Napoleon, get our
geneology or are you taking the census?” And he replied, rather
short-like, “That will do. You can go ahead.”
We’ve been thinking this thing over and we’ll bet four dollars that
guy took us for a bootlegger, for he asked us when we left Chicago.
* * *
This is a pretty small world after all. We didn’t suppose there
was a person in Port Huron who ever heard of Neligh, Neb., but
we ran our car in a garage right next to an institution where Osmond
Auringer works, and Osmond is a Neligh boy. Then when we went
into the Pine Grove theatre and the manager saw us he said, “I’ve
got a good notion to shoot you, for you’re the guy who is responsible
for my being in the theatre business.” And we replied, “Well, we’ve
been shot at for a whole lot less than that, but who are you?” And
he said, “My name is McFarland and I used to operate the Sherwood
lumber yard at Brunswick, Neb., and you will remember that that
is the town where you got all the votes that time when you ran for
county clerk and I’m the guy who got ’em for you.” And we replied,
“Thanks, Mac, you did Antelope county a real service. But how
are we responsible for your going into the show business?” And
he said, “Well, I used to go down to Neligh when you were running
the Auditorium theatre and would see the people backed out on
the street trying to get in and I thought there must be money in the
business, so here I am.”
Mac didn't know that when he saw them backed out on the street
was when we were running twelve reels for a nickle and a pass for
Wednesday night show to keep them away from the opposition house,
and that the opposition house was losing more than we were. Those
were the good old days that some of ’em talk about. Mac has sound
in his theatre and we are sorry we didn't hear it, for we were told
that he has the best sound in Port Huron.
There is this about Mac: if there is anything extra-good around
the country, he is going to have it. This was proven when he intro-
duced us to his wife, who impressed us as a most delightful lady who,
we supposed, came from Nebraska, but in reality she is an Iowa
product, as we remember it. But then, Iowa has some nice folks, too.
Mac drove us over to call on Mr. and Mrs. Ort, who operate a
theatre on the South side. Theirs is the the only silent house in
Port Huron and they were doing a nice business when we called.
There are two reasons for this: one, that the house is located in a
thickly populated district, and the other, that these people are very
popular with the community. We had a delightful visit with them.
* * *
Sandusky, 0.
We drove in here today from Port Huron in a blizzard and we
have come to the conclusion that anyone who will drive in a blizzard
in the springtime hasn’t very good sense. We are up close to what
is known as the “Thumb District” of Michigan. The “thumb” is
a strip of land running out into a whole lot of water, with Saginaw
bay on the West, and Lake Huron on the North and East, and every
time the wind blows in any direction except from directly South,
they have to put on their fur coats when they go to a Fourth of
July celebration. The only summers they have up here is three
months late in the spring, and two months early in the fall. The
balance of the year they fish through the ice. But at that, this is a
fine country. Up here they grow the finest fruit in the world, peaches,
apples, pears, plums, strawberries, beans and some limburger cheese
and cucumbers. Some day they are going to strike oil up here, you
watch and see if they don’t. The good Lord didn’t make this country
just for fruit and sawlogs.
We had a delightful visit with Mr. and Mrs. Anderson, who operate
the theatre here. They say business has been very bad for some-
time, notwithstanding the house is equipped with excellent sound.
These delightful folks took us to dinner tonight and there wasn’t
much about the theatre business we didn’t discuss. Meeting such
people as these is what makes one forget the damcussedness that
crops out in the business occasionally which inclines one to want to
shoot his grandmother with a gattling gun. Up here in Michigan
we find just oodles of folks who are nice as they are out in Nebraska,
and that’s saying a lot.
* * *
We note by the current issue of the HERALD-WORLD that West-
ern Electric is offering their sound equipment for $2,950, with no
service charge. This ought to be good news to Sam Blair of Belle-
ville, Kan., and some others we know who paid $12,500 for the
same equipment not over a year and a half ago. Wonder if the
socalled “bootleg devices” have had a bearish effect on the market.
It kinda runs in our mind that we predicted that something like
this would happen when we called on Sam. How about it, you old
corn fed maverick?
* * *
J. C. Jenkins,
The HERALD- WORLD Man.
P. S.— The HERALD-WORLD COVERS THE FIELD like an April
shower.
34
EXHIBITORS HERALD-WORLD
May 10, 1930
w
SOUND PICTURES
THE BLUEBOOK SCHOOL
By F. H. RICHARDSON
BLUEBOOK SCHOOL QUESTION NO. 50.- -Do „oi8y amplifying tubes give trouble any-
where except at the first stage of amplification? How would you make a test in case you had
suspicion that a tube was noisy? What various troubles may loose connections, etc., in the
batteries cause?
ANSWER TO BLUEBOOK SCHOOL QUESTION NO. 41
THE QUESTION WAS: What is
the speed of electrical action as compared
with the speed of light or sound? Docs
any ordinary incandescent lamp filament
throw off electrons? Describe the action
of filament, plate and grid, in detail.
Upon what will the flow of electrons
from filament to plate be directly de-
pendent?
THERE were some really surprisingly ex-
cellent answers to these queries. Also,
there were a great many which, I think,
could be improved. The following have, to
date, sent acceptable replies: G. L. Doe,
Charles Bannock, Leslie Yates, Harlan B.
Fox, Carl F. Dougherty, Phillip Mason, Gavle
Grubaugh, Max Olson, Peter Itt, B. Caldwell,
T. R. Roand, Leroy Hicks, A. McClinock,
T. R. Bankerton, R. O. Hayes, LeRoy Hicks,
L. D. Schofield, R. L. DuBois, J. R. Malley,
Thomas Allen, G. Cuter, Albert Hickson, Wil-
liam Peterson, A. D. Henley, H. M. Johnson,
S. M. Johnson, P. T. Harrington, R. T. True,
F. T. Spencer, John Bates, Albrey Cook, Wil-
liam Clausener, B. R. Hodson, Frank L. Mc-
Andrews, Stuart Klein, Andy B. Horton, Dan
Uhlman, P. R. Kingston, Andrew Carroll and
Bill Doe.
After some deliberation as between the re-
plies of Gayle Grubaugh, Bill Doe, R. L.
Doe and T. R. Roand, I have selected the
answer of the later as a bit the most complete.
Roand says :
“The speed of light is well known. It has
been measured with at least tolerable accuracy.
It is 186,000 miles per second, or 11,160,000
miles per minute. Sound travels at the rate
of approximately 1,100 feet per second. As
to the speed of electrical action through metal-
lic conductors, I haven't heard of any accurate
measurements. I have heard it said that it
will travel around the world in about two
and one half seconds, but never have I seen
any statement as to the mileage of the circuit,
which might, of course, vary widely, according
to the route pursued.
“The speed of radio emanations is, we are
told by the lofty brows, the same as that
of light, which is 186,000 miles per second.
“The speed of light as compared with radio
emanations is equal, while the speed of radio
Send Answers Early
Please send your answers to the
Bluebook School questions as soon after
publication of the questions as possible.
Always there are a lot of late answers
and I must either not give credit to
those which are correct, or I must run
their names in the next issue, which is
more or less of a nuisance. Please try
to be as prompt as you can. 1 am' ar-
ranging to give you more time, as you
may have noticed when I ran questions
without answers. Another thing: Al-
ways put the nmber of the question an-
swered at the head of the answer. That
is quite important in avoiding confusion
in the filing of the great number of an-
swers received. — F. H. R.
emanations and light, as compared with sound,
is as 186,000 miles per second is to 1,100 feet
per second, with the notation that sound speed
may vary as between 1,040 and 1,100 feet per
second under varying conditions of atmos-
phere and temperatures.
“Yes, every incandescent lamp filament emits
or throws off electrons. Being uncontrolled
(Page 1,028, Vol. 3, Bluebook) the electrons
thrown off by ordinary light bulbs cannot be
Prison Has Sound
Films Every Week
(Special to the Herald-World)
McNEIL ISLAND, WASH., May
6. — The United States Penitentiary
here is celebrating its first year with
talking pictures. According to Fred
E. Peters, editor of “The Island Lan-
tern," the educational program of-
fered to the prisoners is getting
countless of comments. Pictures are
shown once a week, the films coming
from the Northwest Film Board of
Trade.
put to use as are the electrons emitted by
the radio tube filament.
“The filament of an amplifying tube is
heated by current from a suitable storage bat-
tery. Its potential is negative. It sends out
minute particles of electricity called electrons,
which are negatively charged. Near to, but
separated and insulated from, the filament
is a sheet or plate of metal. This plate is
connected with the positive potential of a
storage battery, the negative side of which is
connected with the filament. The circuit thus
formed is broken by the space between the
filament and plate, which is a perfect insulator
so long as the filament is cold.
“When, however, the filament is heated,
electrons flow and are attracted to the plate
by its positive charge. They form a sort of
conductor (so I understand it) over which
the current of the other battery flows from,
or rather through, the filament, across to the
plate, whence it returns to the battery through
its appointed path.
“Between the plate and the filament is, how-
ever, a sort of wire lattice called the ‘grid,’
which is connected with a battery called the
‘C’ battery, which supplies the negative bias
necessary to its operation. In addition to
this, the grid is connected into the output cir-
cuit of the p. e. cell circuit, the voltage of
which is governed by the amount of light
entering the cell from the film sound track.
This latter causes the voltage of the grid to
vary with inconceivable rapidity, and in ac-
cordance with the variations in light strength
representing variations in sound.
“Now, this current from the B battery must
pass through the ladder-like grid, hence since
the plate is negatively charged, its ability to
attract the current, which circulates through
the horns, will depend upon the opposition set
up by the negatively charged grid — the amount
of charge it carries from one ten thousands of
a second to the next, which answers the last
end of the question.’’
There, gentlemen, that is from a St. Louis
projectionist who, you may take it from me,
is not permitting his brain to go to sleep on
sound. My compliments to him. The St.
Louis local has some most excellent projec-
tionists.
35
May 10, 1930 EXHIBITORS HERALD -WORLD
Three Bands Parade
Sheboygan Streets
In Plaque Ceremony
The Fox theatre, Sheboygan, Wis., under
the management of Julius Lamm, long
known through his theatre connections in
Chicago, staged one of the livest and most
complete presentation campaigns and cere-
monies since the inception of the Herald-
World campaign for better sound repro-
duction.
The plaque was presented to the Fox, a
Midwesco house, the night of April 28.
Following the ceremonies in the front of
the theatre, a banquet was tendered by H. J.
Fitzgerald, vice president and general man-
ager of Midwesco, at the Hotel Foeste.
Present were city officials, bankers, news-
papermen and members of the Midwesco
organization.
Bands Parade Streets
At dusk the ceremonies, which were for-
mal, started with a parade of three bands
and mounted horsemen. The parade pro-
gressed through the principal and outlying
streets, with the theatre as the pivotal
point.
By 7 :30 crowds had collected at the the-
atre, and Mayor Herman Schuelke stepped
under the marquee and in a speech which
was broadcast made the presentation to
General Manager Fitzgerald. Both the lat-
ter and Manager Lamm responded, their
speeches also going on the air.
The plaque was mounted on a beautiful
black and gold shield.
An Enviable Tribute
In making the presentation, Mayor
Schuelke said:
“Dear citizens of Sheboygan, ladies and
gentlemen from cities far and near who are
gathered here this evening, it gives me great
pleasure to serve with you in commemorat-
ing the epochal award that has been be-
stowed upon the Fox theatre and the city
of Sheboygan.
“This enviable tribute for perfect sound
reproduction was granted by the Exhibitor's
Herald- World, the greatest theatrical trade
magazine in the world.
“It is another sterling example of the con-
tinuous advancement in all lines of industry
and civic enterprise that distinguishes this
wonderful city of Sheboygan.
“Only a short time ago the screen of this
splendid theatre — a cathedral of dreams —
was invested with a voice. Comparatively
speaking, the voice was that of a new great
invention, that of an infant to be true.
Praises Midwesco Theatres
“Modern science applied through the vast
resources of the Western Electric Company
and the Electrical Research Products Com-
pany developed this voice to perfection.
“The progressive Midwesco Theatres,
Inc., which operates the mightiest circuit of
theatres in Wisconsin and has placed the-
atre entertainment in this state on a stand-
ard equaling that of New York and Chicago,
the key theatre cities of America, lost no
time, as usual, in giving the best to their
patrons.
“The Fox theatre, here in Sheboygan, was
the first to be perfected. This, of course,
is the result of spending large sums for new
equipment and having the theatre’s interior
treated by acoustic scientists, enabling
everyone to hear in every seat.
“The colossal investment by the Mid-
wesco Company typifies the confidence
that this organization has in the city of
Sheboygan.
Theatres a Cultural Influence
“I appreciate this because theatres of the
Fox type have become a leading cultural
influence in communities. It brings to us
the world’s greatest theatrical stars in life-
( Continued on page 37)
Better Sound Reproduction
CEREMONY SCENE in front of the Fox theatre, Sheboygan, Wis., during presentation of the
Herald- World plaque for better sound reproduction. Principals in the center are Julius Lamm,
manager; H. J. Fitzgerald, vice president and general manager, Midwesco Theatres, Inc.; Jay M.
Shreck of the Herald- World, and Herman Schuelke, mayor of Sheboygan. In the foreground
are the Boy Scouts; background, Women's Turn Verein Fife and Drum Corps; background,
right, Foreign Wars Veterans Fife and Drum Corps.
BANQUET TENDERED following presentation to city officials, the press and members of Mid-
wesco at the Hotel Foeste. Starting at the left on the far side of the table, and reading left to
right around the table, those attending were: Stanley Segelbaum, state supervisor, Midwesco ,
Milwaukee ; Julius Lamm, Fox manager, Sheboygan ; Otto Kaufman, vice president, Security Na-
tional bank, Sheboygan; Homer Gill, state division manager, Midwesco, Milwaukee ; A. C. Hahn,
Sheboygan financier and president of the Phoenix Chair Company; Jay M. Shreck, the Herald
World, Chicago; H. J. Fitzgerald, vice president and general manager, Midwesco, Milwaukee ;
Mayor Herman Schuelke ; State Senator Bowles of Wisconsin; Walter H. Wagner, chief of
police, Sheboygan ; Charles Brandt, fire chief; E. H. Johnson, senior engineer , Erpi, Milwaukee ;
Robert Frenzel, assistant treasurer, Midwesco ; James C. Keefe, director of publicity and adver-
tising, Midwesco ; Leonard A. Gneier, chief of state publicity and advertising ; Midwesco ; G. B.
Brown, Erpi service engineer; Ludwig Sussman, owner of Adelphi theatre, Chicago; Sheriff
Tasche of Sheboygan county; Leo Luedtke, assistant city editor, Milwaukee Herald, a news-
paper man; Mr. Peavey, newspaper representative, Madison; A. Kay, representative of the She-
boygan Press; three unidentified newspaper men; Willard Smith, manager, United Press, Madi-
son, and Edward T. Kaveny, Sentinel, Milwaukee.
36
EXHIBITORS HERALD-WORLD
May 10, 1930
REPRODUCTION IN THE THEATRE
By RCA Photophone System
JOHN O. AALBERG*
[Concluded from last insue]
I he voltage amplifier consists of three
stages push-pull UX 210 amplification which
are battery operated. The voltage amplifier
feeds an A.C. operated power amplifier capa-
ble of delivering 10 watts undistorted power.
Its push-pull output consists of 2 UX 250
tubes. Such a power amplifier feeds four
dynamic cones. Each power amplifier also has
a rectox unit for supplying direct current to
the fields of the cones connected to it, elimi-
nating the use of horn batteries. For larger
theatres, similar power units are paralleled, all
being connected to the same voltage amplifier.
On such larger installations, the voltage am-
plifier is duplicated for emergency7 use and is
readily placed in service by throwing a
switch. As each power amplifier is indepen-
dent even to having its own speakers, on all
installations of theatres seating over 750 all
equipment is duplicated. A rack having two
voltage amplifiers and two power amplifiers
is shown in Fig. 4
A A A
I he loudspeaker used is the electro-dynamic
cone. It consists of a parchment cone with a
small coil affixed to its apex, which is slipped
loosely around the core of a cylindrical elec-
tro-magnet excited by a direct current from
its own power amplifier. When the signal
current passes through the small coil, its mag-
netic reaction with the electro-magnet vibrates
the parchment in synchronism with the signal
current. This vibratory motion acts on a
column of air and becomes sound. The cones
are mounted on baffles aiding the reproduction
of the lower frequencies. In reverberant
houses these baffles are made directional.
AAA
Given a good commercial reproducing
equipment, perfectly adjusted, and a theatre
with good acoustics, we still have the variables
of film condition and projection. The crack-
ling noises we hear from a film record are
known as ground noise. Some of it is re-
corded on the film, having been picked up
when the record was taken or some added
by faulty amplifiers. Much of it, however,
is caused by dirt on the sound track in the
form of small specks. This can be eliminated
by cleaning the film. Additional noises mav
be added by improper patching. Whenever a
patch is made it should be painted as in Fig. 5,
(next page) so the change in light entering
the photoelectric cell is gradual, thereby caus-
ing little or no sound. With sound the change-
over from reel to reel becomes very important
so that no dialog is lost. It is becoming
practice in release prints to have a scene at
the end and beginning of each reel in which
no dialog occurs so changeovers can easily
be made without danger of losing dialog. No
sound feature should be shown without being
rehearsed so that it may be checked for dirt,
splices, changeovers, and volume. Many peo-
ple differ on what volume should be, but in
general it is agreed that the volume should
be such that the persons on the screen speak
at a level which gives the audience the illusion
that the sound is coming from the action on
the screen. For instance, we see a closeup
of an actor speaking and, if the sound is too
^Reproduction Supervisor, RKO Studios. Ele.enth
paper in Technical Digest.
FIGURE 4
weak, there is no illusion because the sound
seems to be coming from a point far behind
the screen. Conversely, if the voice of a per-
son back in a long shot is played too loudly,
the illusion is also spoiled. Volume should be
raised for a crowded theatre over what it is
for a half filled one.
The sound track on film is about .100
inches wide and replaces that amount of pic-
ture. The old ratio of picture height to width
was 3 to 4, a frame being approximately
in. x 1 in. Removing .100 inches in width
leaves the picture nearly square. Theatres
seem to prefer the 3x4 picture for artistic
reasons and to secure interchangeability with
films of the old standard size by merely
changing lenses. It has become the practice
in many theatres, therefore, to use an aperture
which restores the 3x4 proportion by cutting
ten per cent from the height of the picture.
To meet this condition nearly all cameramen
are now composing their pictures with extra
head room. As theatres using the smaller
aperture also use a shorter focal length lens
to make the picture as large as it was with a
standard aperture the film grain, dirt,
scratches and photographic defects become
slightly more apparent with the greater
magnification. Pictures produced to be accom-
panied by sound on disc only are generally
photographed and projected the same size as
silent pictures.
a m e
A reproducing system which is not properly
adjusted will, of course, spoil any record. It
is essential that all the vacuum tubes operate
at their proper voltages. The adjustment of
the light beam which falls on the photoelec-
tric cell is important. Should this beam be
wider than .001 inches, a loss of high frequen-
cies results. In case the beam falls to one
side of the track it will pass through the
sprocket holes and give a 96 cycle hum, or,
if the other way, it will reproduce a click
for each picture frame line passing it. On
variable area sound track a light beam off
position will cause distortion because it will
only be covering part of the sound modula-
tion. In variable density no similar distor-
tion occurs from this source but the volume
falls off. The presure pad which holds the
film taut as it passes the reproducing light
beam must apply just the right amount of
pressure. Too much is likely to produce flut-
ter, which reveals itself by making voices gur-
gle. Too little pressure will allow the film
to move in and out of focus, causing loss of
high frequency response and articulation.
AAA
Anything that causes the film to pass the
light beam jerkily produces flutter. Prom-
inent among the causes are projectors driven
through unevenly cut gears or having poorly
adjusted intermittent movements. The degree
of film shrinkage and condition of sprockets
and sprocket holes also affects flutter.
The industry’s problem is to get natural and
intelligible sound in theatres. Each craft must
do its best for the record as it evolves from
sound to input to sound output and only as
each craft realizes the problems of the others
can perfect reproduction be hoped for.
REPRODUCTION IN THE THEATRE BY
RCA PHOTOPHONE SYSTEM, by John O.
Aalberg. Paper based upon lecture-demonstration be-
fore School in Fundamentals of Sound Recording
and Reproduction conducted by the Academy of Mo-
tion Picture Arts and Sciences, Hollywood, 1929.
( P-2-Aa.)
EXHIBITORS HERALD-WORLD
37
Hay 10, 1930
ti n o o o
D
□ 0000000000
,
- ■
fi n □ o o □
OOOODODOl
Blackening police fry Varying Width Sound Bkcord.
m 0 0 D D
0
ODOOOOOOODD
1111
mmi
[Cl D D 0 D 1 0 | D D 0 0 0 0 0 0 0 D 0 (
B/ackenina S/D/ice Bor Warning Density Sound Record
FIGURE 5
Accepted practice for blackening splices
Three Bands Parade
Sheboygan Streets
In Plaque Ceremony
( Concluded from page 35)
like resplendency in the old and new
masterpieces of literature. It also is the
means for us to see and hear the world's
I greatest composers, singers and musicians
in all their naturalness.
“Such a theatrical advantage is decidedly
a civic asset in more ways than one. Par-
ticularly, outside of our own interest in
entertainment in Sheboygan, it is the
strongest stimulus in drawing the patron-
age of people from nearby towns. We citi-
zens and merchants must be grateful for
this.
“Now, then, I turn to Mr. H. J. Fitz-
gerald, vice president and general manager
of Midwesco Theatres, Inc.
“Mr. Fitzgerald is a native of Wisconsin
who has won outstanding recognition as a
master executive in the motion picture the-
atre industry.
“We can easily understand by his record
of outstanding accomplishments why a
Midwesco theatre is viewing this beautiful
bronze plaque, attesting the superiority of
sound reproduction and given to me for
presentation by the Exhibitor’s Herald-
World.
“I am most proud and extremely happy to
present this plaque to Mr. Fitzgerald, whose
genius as a showman is commensurate to
the honor.”
Story of Mormon Church
Re-enacted in Pathe News
Re-enacting the story of the march of
Brigham Young’s followers through the desert
to their Salt Lake City home, the Mormon
centenary pageant was moved from the Mor-
mon temple to the steps of the statehouse for
a performance before the cameras and micro-
phones of Pathe Sound News. Five hundred
actors, the 300-voice choir and an orchestra
of 500 participated in the reel.
New Small Turntable Unit
Of Console Type Devised
A new console type 33% r.p.m. turntable
unit, has been announced by Stoner & Heath,
Inc., of 122 Greenwich street, New York City.
Single or double units are available, each unit
being complete with volume control fader,
pickup and control devices. The units are op-
erated by synchronous motors and are de-
signed particularly for use in radio broad-
casting stations.
Those Odoms at Durant, Miss., are lively ones and up-and-atSem in anything that is for the
good of the town. Of course we scarcely need mention first of all that Walter Odom and his
sons operate the Dtocie theatre. Here we have them posed with others of the staff as the
operating staff of the railroad station at Durant. Left to right are Herman Odom, George
Crow, L. C. Lott, C. Lansdrde, J. T. Neely, Walter S. Odom, G. H. Odom and Wralter
Odom. Jr.
Sixty Army Posts Signed for
Photophone in Novel Contract
Unusual in the real of sound equipment contracts is the one which places RCA
Photophone equipment in sixty army posts through negotiations completed with
the United States Army Motion Picture Service. This supplements a previous
contract calling for 25 installations, and adds 35 including a major installation
at the United States Military Academy at West Point.
Twelve installations of RCA Photophone’s
latest models of sound reproducing equip-
ment will be made at once, the first at West
Point, and the following without delay:
Fort Eustis, Lee Hall, Va. ; Fort Clark,
Spofford, Tex.; Fort Crook, Neb.; March
Field, Riverside, Cal. ; Fort Oglethorpe, Chat-
tanooga, Tenn. ; Fort Robinson, Fort Robinson,
Neb.; Fort Huachuca, Fort Huachuca, Ariz. ;
Fort Screven, Savannah, Ga. ; Fort Des
Moines, Des Moines, la. ; Fort Dupont, New-
castle, Del. ; Fort Mclellan, Anniston, Ala.
The remaining installations will be made as
rapidly as possible.
Many Already Equipped
Army posts already equipped with RCA
Photophone sound reproducing apparatus in-
clude : Fort Moultrie, S. C. ; Fort Humph-
reys, Va. ; Fort Sam Houston, Tex.; Fort
George G. Meade, Md. ; Fort Monroe, Va. ;
Tefferson Barracks, Mo. ; Fort Sheridan, 111. ;
Fort Hoyle, Md. ; Fort Bragg, N. C. ; Fort
Riley, Kan.; Fort Sill, Okla. ; Fort Benning,
Ga. ; Fort Benjamin Harrison, Ind. ; Fort
Snelling, Minn. ; Fort H. E. Wright, N. Y. ;
Fort Slocum, N. Y. ; Plattshurg Barracks,
N. Y. ; Madison Barracks, N. Y. ; Fort Bliss,
Tex.; Fort B. A. Russell, Wyo. ; Fort Myer,
Wash. ; Fort Ethan Allen. Vt. ; Fort Lewis,
Wash.; Fort Francis G. Warren, Wyo. and
Langley Field, Va.
“Naturally we are highly elated over the
fact that our earlier installations apparently
lived up to our promises,” said Charles J.
Ross, executive vice president of R C A Pho-
tophone. “Such an expression of apprecia-
tion of the quality of sound reproduced by
RCA Photophone equipment and the appar-
ent faith in the stability of that equipment
is indeed most gratifying.
Scrapping Silent Equipment
“We hope through the continuation of its
satisfactory performance that the officers and
their families and the great bodies of men
who comprise this country’s superior land
forces will enjoy the programs of sound
motion pictures that are provided for them
and that RCA Photophone shall always
merit this confidence that has been so sub-
stantially placed. No department in the gov-
ernment service has contributed more liberally
nor more colorfully to motion picture enter-
tainment throughout the world than the army
and I believe I can say without fear of con-
tradiction that nothing in picture and sound
upon the screen brings a more profound
thrill to the hearts of motion picture audi-
ences than the appearance in action or upon
parade of the boys who make up the nation’s
regular army.”
It is expected that all silent motion picture
reproducing equipment now operating in army
posts will be scrapped sooner or later and
that every post in the country will be
equipped with sound before the end of the
present year.
On 50 Types of Systems
PAM amplifiers are being used in more
than 50 different types of group address in-
stallations, according to R. W. Cotton, sales
manager of Samson Electric Company.
V'OCA-X I TIE
Soxiini d. Scireem
BRILLIANT PICTURES — PERFECT SOUND
Clear, realistic pictures — Freedom from eye-strain
—Natural tone quality— All these are essential to
hold your patronage and are assured by Vocalite
Sound Screen.
THE BEST BY SCIENTIFIC TEST
Descriptive Literature on Application
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38
EXHIBITORS HERALD-WORLD
May 10, 1930
w
THE THEATRE
Place Jazz Orchestra Upon Your Marquise;
This Manager Made a Tenstrike!
An eight-piece orchestra playing on the marquise of the theatre teas the novel idea applied
by John H. Thoma, manager of the Dallas Majestic, for the showing of “ High Society
Blues,” Fox production with Janet Gaynor.
Dallas folk had a new one to look at,
and enjoy, when an eight-piece orchestra
atop the marquise of the Dallas Majestic
went into action for John H. Thoma,
manager. This not only attracted cus-
tomers but it also entertained those in the
waiting lines, at the showing of “High
Society Blues,” “Sunny Side Up” had
held the 25-year record of the theatre un-
til “High Society Blues” was geared into
high.
Three midnight previews were given, and
there was a special showing for the Parent-
Teacher Associations and for city officials.
An electric sign 120 feet long with letters
three feet tall and in three colors adorned
the front of the marquise and a like sign was
used up the face of the building.
The exploitation included a false front and
decorations for the front and lobby, a radio
broadcast over KRLD, loudspeakers mounted
on a truck which drove over the city, heralds
distributed to all apartments and hotels, five
personality phone girls who spent several days
going through the Dallas telephone directories
dialing the phone subscribers and advising
them of the unusually good attraction. Per-
sonal letters were mailed to all names appear-
ing on the county auto owners mailing list,
and there were music store tieups, school tie-
ups and special placards for the spare tires of
taxis.
Five shows were given daily starting at 10
a. m. and ending at midnight, the picture be-
ing given in conjunction with the regular
vaudeville bill.
Thoma has built up an enviable record in
that section since taking charge of the Dallas
Majestic.
Chevalier Succeeds
To Valentino’s Chair
In Popularity Votes
The Publix theatres, San Francisco, in co-
operation with the San Francisco News, have
concluded a contest to name a successor to
Rudolph Valentino as the matinee idol of the
amusement world. The News ran the story,
“The Truth About Rudolph Valentino,” by
his wife, Natacha Rambova, and the story
and contest were closely tied together.
The contest was for cash prizes amounting
to $100 and there were thousands of entries
submitted on blanks printed in the paper and
others distributed in the California, Granada
and St. Francis Theatres.
_ Maurice Chevalier, the gay, happy, smiling,
singing Parisian, succeeds to the popularity
once held by Rudolph Valentino, judging by
the votes cast here, receiving almost four to
one votes as the nearest contender. There
were plenty of candidates in the field and
these finished in the order named : Ramon
Novarro, John Boles, Conrad Nagel, Charles
Rogers, John Gilbert, Charles Farrell, George
O’Brien, Gary Cooper, Jack Oakie, Clive
Brook, Warner Baxter and A1 Jolson. Others
nominated included William Haines, John
Barrymore, William Powell, Rod La Rocque,
Rudy Vallee, Richard Arlen, Richard Barthel-
mess, Nils Asther, George Bancroft, Ted
Lewis, Lawrence Tibbett, Ronald Colman,
Bob Steel, Wallace Beery, Charles King and
Denis King.
Ten wrote that no one would ever be able
to take the place of Valentino. Contestants
had to tell in fifty words, or less, why they
voted as they did.
Broadsides First Move
To Push South Pole Film
The sending out of broadsides by Russell
Holman, Paramount Publix advertising man-
ager, is the first move in pushing “With Byrd
at the South Pole.” The premier showing
will be early in June before the National
Geographic Society in Washington.
Japanese Young Women ,
Goodwill Ambassadors,
Welcomed at Theatre
When five demure Japanese young women,
wearing the picturesque kimonos, obis and
sandals of their race, arrived in San Francisco
as envoys of gratitude for American aid in
the Tokyo earthquake of 1923, A. M. Bowles,
manager of Fox theatre interests in Northern
and Central California, lost no time in invit-
ing them to be guests at a theatre party in
the local Fox theatre.
The young women were welcomed and en-
tertained by state and city officials and rep-
resentatives of a long list of leading clubs
and civic organizations.
Their visit to the Fox theatre, the first
seen bv them in America, was widely com-
mented upon in the daily papers and they were
greeted by a crowded house.
Bushman’s Daughter Married
WEBSTER GROVES, MO.— Miss Josephine Bush
man, daughter of Francis X. Bushman, was married
here to John W. Foster, division manager of the
Linde Air Products Company, on April 30.
May 10, 1930
EXHIBITORS HERALD-WORLD
39
Jungle scene for Columbia’s “Vengeance,” on side wall of Similar combination on rear wall of R K 0 at Los Angeles for
lobby of Los Angeles RKO. Beaver board and inset photos. Radio Pictures’ “Second Wife,” the next attraction.
Do not teal or
■au'lvtumn-.IN
THE MODERN LOBBY
\TM0SPHER1C displays are the thing in lob-
by exploitation, and no better evidence is
needed than the radical and attractive change
made at the Radio-KeitlvOrpheum and the
Orpheum. both in Los Angeles, by George
Landy, divisional exploiteer, and Frank W. Vin-
cent. divisional manager for RKO.
THE cut immediately above and the ones on
the sides show what was done at the Orphe-
um to dress the lobby for “Ingagi,” of Congo
Pictures, Ltd. The entire outer lobby was con-
verted with a grass hut, palm leaves, drops
for the ends of the lobby, and two cages of
leopards and panthers. Attendants, doorman
and animal keeper were in African hunting
costume, and the box office became a Zulu hut.
A negro in leopard skin paraded the marquise.
40
EXHIBITORS HERALD-WORLD
May 10, 1930
CALVES— AND GOLD
r I ''HE worship of the golden calf has more than one
version, and the modern variety played its part
in putting over the Fox picture, “The Golden Calf,”
when it was hooked into Fox’s Oshkosh theatre, in the
Wisconsin town of that name.
Picking out a midnight show as the setting, Ed
Benjii, manager of the theatre, staged a “Golden Calf
Contest” for the picture which stars El Brendel. The
curtain was raised two and one-half feet, revealing
the participants’ calves only. The winner was chosen
by the largest amount of applause from the audience.
Above are shown the contesting pairs. At the right
is the winning “team.” At the left is Miss Florence
Krippene of Oshkosh, their owner, to whom went
the honors and the cup.
Plane Parts Shown
In Lobby as “Foes 99
Battle Above City
While airplanes are quite common, most
people see them at a distance and in an as-
sembled form, so are ready to inspect engines,
wings, struts, controls, and the like when an
opportunity is offered. Manager John Smith,
of the Paramount theatre, San Francisco,
is convinced of this since seeing how his
lobby display, made in connection with
“Young Eagles,” stopped the passerby.
During the engagement the lobby looked
more like an airplane factory than anything
else. A Wasp airplane engine attracted the
attention of those mechanically inclined and
there were propellers and other parts of
equipment. A life-size figure of Col. Lind-
bergh, in flying attire, added the crowning
touch.
Uncle Sam provided a startling ballyhoo for
the picture in the form of air maneuvers over
the citv in which 150 planes took part. On
one occasion the city was “bombarded.”
Fifth United Artists Film
Is a Hungarian Rhapsody
Fifth in Llnited Artists series of twelve
short features is Franz Liszt’s, “Second Hun-
garian Rhapsody.” The four previous were
“Overture of 1812,” “Irish Fantasy,” “Glorious
Vamps” and “The Wizard’s Apprentice.”
Models in Fashion Show
Drive Upon Stage in Auto
Manager Vic Meyers of the Orpheum thea-
tre, at New Orleans, recently set some attend-
ance records by staging a style show in co-
operation with retail merchants.
The merchants and shops represented were
the Emporium, Namce Millinery, Myron B.
Cohn, Krauss, Walk-Over Shoes, JayBee
Shoes, Schiro shoes, Miller Bros, jewelry, and
the Smart Shop.
The girls were brought onto the stage in a
new Windsor sports model roadster. There
the first showing was given of the sport
models they wore as motoring costumes. Af-
ter this, the style show was given.
Add W. B. Franke
To The HOE Club
And now. good members of the HOE
Club, prepare to make the proper salaam
that introduces a new member. Among
others who have decided that the most
sensible way for any man to help himself
is to help others, by giving them the
results of his experiences and in return
finding available to him the successful
campaigns of others, is W. B. Franke of
the Franke chain. Franke signs from
the Humota theatre at Humboldt. Iowa.
All right then, people, give the little
man a great big campaign!
His Lobby Garden
Has Ducks in Lake
And It Pulls Patrons
One of the most novel lobby displays ever
conceived in Albany caused plenty of com-
ment among the theatre patrons of Harmanus-
Bleecker Hall. The idea was one conceived
by C. H. Buckley, owner of the theatre. The
house has a very large lobby. In the center
Buckley built a reproduction of an outdoor
garden fringed with tulips and lilies,
having a little house with a lawn outside and
with a miniature bathtub creating a lake. He
then placed a score or more of chickens and
ducks, little more than a week or so old,
which he had bought from a nearby hatchery.
Throughout the entire day the miniature gar-
den was surrounded by men and women
watching the chickens as they ate or the
ducks as they were busily swimming in the
pool.
Columbia and Old Gold
In Window Paster Tieup
A nationwide advertising hookup between
Columbia and Old Gold Cigarets has brought
out a window paster for “Ladies of Leisure.”
The paster contains a picture of Ralph Graves
with a package of Old Gold and a legend ty-
ing the picture to the film.
When the picture played the Erlanger in
Philadelphia a thousand of the pasters, 9x12
inches, were displayed in cigar stores.
Hay 10, 1930
EXHIBITORS HERALD-WORLD
41
tThis fashion window for First National’s
“Spring Is Here” was put in by the
Kresge Department Store people when
the picture played the Rialto in Newark,
New Jersey.
Recalls Chaplin as
$30 Actor , Jolson in
Hookey to Ballgame
Harry Culbert, manager of the Audian
theatre, at Spokane, one of the Grombacher
chain in the Inland Empire territory, is a
graduate of the old school of theatricals, hav-
ing been one of the veteran employees at the
old Auditorium theatre there back in the 90’s.
He worked on the stage of the old Spokane
when the theatre war took the roadshows
from the Auditorium. He was manager of
the Edison, one of Spokane’s first two cinema
houses. They played not only the master
films of 24 years ago in the little theatre, but
they played vaudeville ; and the house was so
small that they had to lead the trick horse
through the audience and onto the stage.
When Chaplin Got $30 a Week
To continue with the early history, Culbert
was manager of the old Washington when it
became one of the Sullivan-Considine houses.
The old Washington, now the Empress, is a
house of memories and linked with dramatic
careers of stars now sitting in the Hollywood
sun. Culbert recalls when Charlie Chaplin
played on its old stage at $30 a week ; he re-
calls how A1 Jolson, in his engagement during
the baseball season, used to play sick after-
noons so that he could get to a ball game; he
recalls how Will Rogers, with his lariat, two
i horses and a partner, Buck McKee, used to
excite the audiences when the now famous
Will showed his skill at roping the two horses
and his partner and tying them into cowboy
knots.
Then there were Sophie Tucker, Stan
Laurel and Charles Murray upon whom Cul-
bert flashed the footlights.
A Hospitable Host
I When Sullivan and Considine took over the
Columbia, now the Avalon, Culbert still man-
aged the stage and he continued in different
capacities at the theatre, under its many
changes in ownership, when Loew took it
over, then Ackerman and Harris, Brown and
Levy, Doc Crews and Ray Grombacher.
In the old days when Culbert managed the
Edison he used to pay from $25 to $50 for^a
feature film. Today theatres pay from $550
to $5,000 for film rental.
SPRING
Roads Are Fine
IS HERE!
Cooing Birds in Cartoon Warble
Message That “Spring Is Here ”
A little cartoon can go a long way, in exploitation of a theatre program just as
well as in a comic strip, in fact, better. Not that the pair of cooing and billing
birds that appeared so often in the paper for “Spring Is Here,” when that First
National picture played the Rialto in Newark, provided the entire campaign. In
fact, they were incidental as far as scope is concerned, but nevertheless they gave
a quaint and refreshing color to the entire campaign, with the cooperation ot
Frank LaFalice, in charge of adveitising and exploitation, Charlie Brennan, man-
ager, and Joe Feldman and Sid Dsvidson,
Two weeks in advance, 24-sheet lithographs
were got out, “Spring Is Here” being in white
script against a solid green. Using the same
motif, a pair of green birds cooing in the
middle of a white moon, a thousand one-
sheets were put out. We can’t call them love
birds, because their bills just weren’t that
kind, but they were decidedly loving birds.
50,000 Suns Move About
Likewise 50,000 octagonal suns, with
“Spring Is Here” in the smiling mouth, were
put into circulation, 10,000 of them by the
Imperial Laundry. Then there were 12,000
window snipes, with hookups for various
kinds of merchandise, such as this one for
men’s wear : “Time to dress up. Spring Is
Here.” There were a dozen different word-
ings for a dozen types of stores, and at least
six stores in each block had them. Again
the two birds appeared.
A morning newspaper inserted snipes,
“Good morning. Spring Is Here,” on papers
delivered to hotels. A hundred music stores
started special windows a week in advance, a
card comprising the only cost to the theatre,
the Victor and Brunswick jobbers cooperat-
ing. There were displays in eight other down-
town music stores. Three orchestras played
the picture hits in hotels and restaurants and
over the radio.
Store Pays for Circulars
One store distributed 10,000 circulars in
packages, the store management paying for
them, in return for a number of passes dis-
tributed with purchases of music above a cer-
tain amount. A department store, the F. &
W. Grand, not only had a full window, but
also used a 30x90 oilcloth banner, over the
entrance.
Patrons leaving the Rialto were recipients
of 2,500 sample boxes of Loft’s candy. Five
thousand flowers were given women patrons,
the florist carrying the expense. There was
a paster around each stem. Ten thousand
envelopes of seeds, filled and imprinted by a
seed merchant, were distributed among
patrons.
A Lobby of Flowers
Perfume-sprayed flowers, real and artificial,
decorated the lobby, the real ones being pro-
moted from a florist. Twenty- five windows
of the large Kresge department store had the
line “Spring Is Here” on all window cards, as
was also the case on cards on the main floor.
In the radio hookup, the announcer for a
commercial advertiser rang in the line
“Spring Is Here” in connection with the
store’s merchandise, and four days before the
opening he added the name of the theatre.
Newspaper advertising was on the John Held,
Jr., style. On the opening day the lobby be-
came an aviary with twenty canaries warbling.
Six Reasons Given
Parents to Foster
Junior Matinees
A. V. Brady, of the Fox California thea-
tre, Richmond, Cal., knows that he has the
youngsters of the community behind him in
his efforts to put over the Saturday Junior
Matinee idea and that everyone in the city
would be at every show if permitted by the
parents. That suggested making an appeal di-
rect to parents and a letter accordingly was
prepared and mailed to each member of the
local Parent-Teacher Association, setting
forth six logical reasons why children should
attend the Saturday matinee.
Manager Brady pointed out that the pic-
tures shown at the Junior Matinees are es-
pecially selected for young folk, that there
are added attractions such as group singing,
that the plan gives the children entertainment
during the daylight hours so they can be at
home evenings, that the theatre frequently
gives the children presents, that the birthday
club helps keep up interest, and that after all
the matinee is a party for youngsters pre-
sented in a way they like and gives them a
good time.
POSTER PRINTING
Cards— 1-2-3-4-8-24 Sheets
Type or Special Designed Engraved
Posters
CHICAGO SHOW
PRINTING CO.
222-224 W. Madison St.
RANDOLPH 3217
42
EXHIBITORS HERALD-WORLD
May 10, 1930
THE SHORT FEATURE
MGM Jumps Short Product to
62 and Plans Two New Groups
With the number of its scheduled short features for 1930-31 increased to 62
comedies, novelties and other short subjects, Metro-Goldwyn-Mayer is preparing
lor a 60 per cent expansion of its activities in this field. MGM made 38 short
features this last year.
Group additions are headlined by 12 Bur-
ton Holmes travel subjects and eight Hal
Roach “Younger Set” comedies. Burton
Holmes, noted as a travel lecturer more than
20 years ago, will present subjects diversified
in locale under the title, “Around the World
with Burton Holmes.” Holmes’ six Sunday
evening illustrated lectures in the big audi-
torium of Carnegie Hall, New York, last
winter, were complete sellouts, with standing
room.
They’re Our Gang Alumni
The Hal Roach “Younger Set” series is a
direct outgrowth of the success of Our Gang
pictures. Some of the players of the
“Younger Set” are alumni of Our Gang
school, now grown up, and from 15 to 19
years of age, while the average age of the
Gang is about eight years. Members of the
“Younger Set” are Dorothy Granger, Mary
Kornman, Gertie Messinger, Grady Sutton,
David Sharpe and Mickey Daniels.
The other new season MGM short feature
releases comprise eight Laurel and Hardy
comedies ; eight Charley Chase comedies ;
eight Our Gang comedies; eight “colortone
revues”; six dog comedies; and four two-
reel novelty subjects, in addition to 104 issues
of the Hearst Metrotone News.
The Laurel-Hardy, Charley Chase and Our
Gang comedies will be the same in number
as last season’s releases. These comedies are
all-dialog films, and are to be produced in
several foreign languages as well as in Eng-
lish. Stan Laurel and Oliver Hardy 'as a
comedy team have won an unusual number
of first-run bookings in the last few months.
“The Brats,” for example received equal ad-
vertising space with the feature, “The Ship
from Shanghai” at the Capitol theatre. New
York.
Trained Bloodhounds and Bulldogs
“Hot Dog,” the first of the talking dog
comedies, was shown at the Carroll theatre,
New York, with “Puttin’ on the Ritz,” and
two others, “College Hounds” and “The Dog-
ville Murder Mystery,” have been completed,
under the direction of Jules White and Zion
Myers. Six comedies with trained blood-
hounds, bulldogs and other canine actors will
be released during 1930-31.
The present season’s “colortone revues” in-
cluded “Mexicana,” “From Broadway to
Heaven” and “The General,” and eight of this
type are planned for the new year.
In the novelty group of new season shorts
are two features with music: “The Song
Writers’ Revue” and “Gems of M G M,” to-
gether with two sketches, “The Rounder,” a
comedy with George K. Arthur and Dorothy
Sebastian, and “Copy,” a short newspaper
drama.
New Film on the Mining of Sulphur
WASHINGTON. — The mining, distribution and
uses of sulphur, a mineral of great economic impor-
tance,. are visualized in a new two-reel educational
film just completed by the U. S. Department of
Mines, Department of Commerce, in cooperation with
a large producing company.
SCAPITOL
B'WAY at 5l»t ST.
Maior Edward Bowes,
Mana 'np Director
Midnight Picture*
The fint all-talking picture ever filmed on the high
»ea»! The first picture - to
bring to you ell the thrills of
hurricanes, muliny and drairt*
. that make it as different as it
is great entertainment 1
Jf etro-Gold w pn -May er’a
The SHIP
SHANGHAI
with a great oast
LOUIS VTOLMEIM CONRAD NAGEL,
HOLMES HERBERT. KAY -10HNS0N.
CARMEL MYERS' ^
Hal Roach’s great comedy team—
STAN
LAUREL
.OLIVER
HARDY
In their new ALL TALKING,
LAUGHING eensatlon—
BRATS
STARTS TODAY 3
GREAT SHOWS IN ONE!
New York ’s Biggest
Entertainment Buy!
YASHA
BUNCHUK
conducting the
CAPITOL CRAND
ORCHESTRA
Hearst
Metrotone
Netps
Speaking of short features
■ — as we are quite apt to
do on this page on the
slightest occasion — here is
further evidence that the
public also is speaking
more about them, and so
is the theatre manager.
Note how the Capitol
on Broadway played Stan
Laurel and Oliver Hardy
last week with space al-
most parallel to the other
attractions. The MGM
comedy stars were seen
and heard in “Brats,” all-
talking picture, of course.
This attention to the short
product is an increasingly
important factor in thea-
tre management in this
era of sound.
KINOGRAMS NO. 5600 — Navy’s flying circus per-
forms far out at sea off Virginia — -Pope’s bronze
train takes its final journey to Museo di Roma—
Track stars clash in Penn’s big meet — Recipe: 20
tons of dynamite and one extinct volcano — Girls at
Wellesley College hold regatta.
KINOGRAMS NO. 5601 — Communists under police
guard, stage May Day rally with 15,000 participat-
ing— Burn airplanes in Government test — Champion^
Dutch Smith and Georgia Coleman show how to
improve your diving — Ten thousand youngsters sa-
lute Mussolini — Delegates return from arms parley
PARAMOUNT NEWS NO. 79— Seven thousand po
lice guardians of New York parade— Forty thou-
sand ton Atlantique sea giant is launched at St.
Nazaire, France — Colorful villagers of Esthonia
hold seed festival — World’s largest clock in Jersey
City has face lifted to meet new daylight saving
schedule.
HEARST METROTONE NEWS NO. 261— New
York’s “Finest” march in police parade — Sonnen
berg, wrestler, downs Count Zarynoff in Boston —
Buster Keaton officiates at mike in MGM broad-
cast— Fleet of 133 fast motorboats race from Al-
bany to New York City — French youngsters get
married but it’s a mock affair — New records set at
track meets.
HEARST METROTONE NEWS NO. 262— Spanish
royalty welcomes Zeppelin — Geishas of Tokyo wel-
come spring at Toshima Park— Bullfighting is made
painless with new form of ancient sport — United
States delegates return from peace conference
MGM INTERNATIONAL NEWSREEL NO. 74—
Lindy’s mother soars with him on first leg of trail-
blazing trip to South America — Lipton launches
yacht in new try for America cup. Army flier
adorns California state capitol with wreath of
smoke— Spring in Russia sets circus school hum-
ming — 318 convicts lose lives in prison fire
MGM INTERNATIONAL NEWSREEL NO. 75-
Rough spills mark Maryland Hunt Club’s steeple-
chase— Records are shattered as 120 outboards
bounce in Hudson River race — New York “Finest”
hold their smartest police parade — College athletes
set new track and field marks — Suzanne Pollard
is. crowned apple blossom queen at Winchester,
Virginia Congressmen are thrilled by air maneuv-
ers of plane carrier’s fliers.
UNIVERSAL NEWSPAPER NEWSREEL NO. 34
— 320 perish in prison fire — Shamrock V. 1930 Lip-
ton challenger, takes first plunge — Lindy, off for
South America, takes mother with him to capital—
Yankee boy steers Cambridge to win over Oxford
crew— Girl speeds down five-mile log flume in thrill-
ing ride — India sends famous zoo biggest herd of
babv elephants.
UNIVERSAL NEWSPAPER NEWSREEL NO. 35
-—Fifty thousand see college stars clip records at
Penn relays — Evolution of police as “sky cops”
shown at New York parade — Hail beauty queen
of south at apple blossom festival in Virginia —
Students fight on grease-smeared but in Massa-
chusetts Tech paddle rush — Navy fliers shield bie
plane carrier — Sonnenberg, wrestler, blasts Zarynoff
of Russia.
UNIVERSAL NEWSPAPER NEWSREEL NO 36
— Hail return of naval deleg?tes— Moon blankets
sun as eclipse darken lone Coast town — Crowds
kneel as holy images pass in church parade in
Bruges— -Don native garb in huge rally for Child
Health Week — Welsh rugbv team beats France —
Police army cows 60,000 May Day Reds.
SOUND NEWS NO. 38 — Mormons cele-
brate centenary with sacred church pageant — Na-
tion unveils monument to fearless pioneer woman
at Ponca City, Okla. — French oo-la-la on motor-
cycles— Rhode Island patrols step out in fancy
drill — Catholic pilgrims sail for Carthage for
Eucharistic Congress — New York’s police defend-
ers, 7,000 strong, parade.
PATHE SOUND NEWS NO. 39— Navv arms pact
delegates are welcomed home — Alfonso XIII meets
German Zeppelin on brief visit — President Edger-
ton of National Associaton of Manufacturers dis-
cusses employment — Picked pupils of Saint Mary’s
school in San Antonio do some snappy Scandi-
navian exercises — U. S. Sea hawks fight air war
for congressmen.
PATHE NEWS NO. 38— Planes of aircraft carrier
repel sky foe in mimic attack — Thousands of
Mexico Ci tv children take part in athletic festival
- — Record of 133 miles in 3 hours and 25 minutes is
set in outboard race from Albany to New York—
Police march — 7,000 of them — in New York’s pa-
rade— British college boys stage steeplechase on
foot — Track heroes are crowned.
43
4ay 10, 1930 EXHIBITORS HERALD-WORLD
w
MUSIC AND TALENT
66
Song Hits” Section Aids Theatre
STAGE SHOWS
Philadelphia Earle
Week Ending April 25
The stage show, “Land of Syncopation,” at the
Earle this week was headed by Sophie Tucker in
person.
The Littlefield Dancers, in striking costumes of
black and white, gave an acrobatic waltz in which
Nat Nazarro, the Earle’s new master of ceremonies
staged a dancing contest with various members of
the ballet. This contets was out of the ordinary and
full of pep. —
Six of the Littlefield Dancers dressed in yellow to
represent baby chicks, rolled onto the stage a huge
blue egg, from which stepped the Tiny Tots, a little
girl and boy of five or six years, with well devel-
oped and perfectly symmetrical bodies, who amused
j the audience with acrobatic stunts, adagio dancing,
hand springs and balancing that were really remark-
able. The artistic efforts of these embryo stars fur-
nished an interesting sidelight on the preliminary
training necessary to develop them into finished stars
and led to much speculation as to what they would
be ten years from now.
Sophie Tucker’s sketch was characterized princi-
pally by rather crude wise-cracks about being the
“last of the red-hot mammae.” Prompted by her
accompanist, she also spoke the words of “If I Had
You,” instead of singing it, probably because of
her harsh, unmusical voice. Nevertheless, whether
because of her past reputation or because of real
enjoyment of her act, the audience gave her a good
round of applause.
Rio Brothers, fancy steppers and tap dancers de
luxe, put on a top notch act. They are artists in
their line and the applause brought them before the
footlights repeatedly, each time with a new lot of
funny stunts.
In the finale, the Tiny Tots, looking very much
pleased with themselves, were seated in a large banjo
outlined with electric lights high above the stage
while the ballet in gorgeous costumes played and
danced below them and Lou Schrader’s band played
its merriest.
San Francisco Fox
Benny Meroff
Versatility seems to us to be synonymous with
Benny, after which comes Meroff, of course,
being the last name of an exceedingly capable
master of ceremonies who can do about any-
thing needed to round out an evening’s enter-
tainment, whether it be dancing, juggling or
playing one1 of his 15 odd instruments. Mer-
off’s contract was taken over by Balaban &
Katz at the time they took over the manage-
ment of the Granada and Marbro theatres.
He alternates both theatres at the present
time.
Week Ending May 1
The show this week at the Fox is well worth see-
ing and it has sufficient diversification to satisfy
widely differing tastes.
The feature of the program easily goes to Walt
Roesner and the concert orchestra. The offering is
“Hallelujah,” a symphonic arrangement of "Water
Boy” and “St. Louis Blues.” Several tableaux of
striking excellence accompany this overture of negro
music. One scene represents a section of a prison
yard in which colored convicts are grouped like so
many etatues in resignation. Another is a plantation
scene utilizing shadows with deft effect. William
Powers, negro baritone, sings “Water Boy” and a
chorus of colored singers aids the orchestra in a “St.
Louis Blues” passage. The overture ends in a crash-
ing finale.
The “Gyp-Gyp-Gypsy Idea” of Fanchon and Marco
is picturesque and amusing. The curtain parts to re-
veal a colorful gypsy encampment in the mountains.
Brilliant reds, blues and greens flood the scene and
at the side is the covered wagon. In the foreground
a galaxy of beautiful girls in bright gypsy costumes
( Continued on page 45, column 1)
BOB WEST
The Organ
Maestro
Permanent Address
Fox
Theatre
Brooklyn, N. Y.
Gives Advance
On Selections
In Late Films
Magazine Offers Ready Refer-
ence Table for Use of Ex-
ploitation Men
By W. S. RUSSELL
“Song Hits in Current Films,” a de-
partment of the Film Buyers Section,
which is published every fourth week
as Section 2 of the HERALD-
WORLD, brings a new service to the
theatre man, the exploitation and ad-
vertising man, the music dealer and
the publisher.
An informant of “Music and Talent”
says that in his travels he has noticed
that the music tieup is sorrily neglected,
primarily, it would seem, because
those directly connected with advertis-
ing and exploitation in the theatre
have not had the titles of song hits
far enough in advance of the showing
of the picture to arrange such a cam-
paign.
“Song Hits” gives this information and
therefore offers the exploitation department a
ready reference table to assist in mapping
campaigns. With this advance information
the local music dealer is given time in which
to stock up on selections, which is necessary
if the tieup is to be effective.
Listings in “Songs Hits” will always be in
advance of pre-release showings. This makes
the information available for use by every
theatre exploitation man, whether he be as-
signed to the staff of a large theatre or a
small house.
The association between the motion picture
industry and the music publishers is so close
at this time, that the proper exploitation of
picture songs is advantageous to both.
The next issue of the Film Buyer Section
containing “Song Hits” will be published un-
der date of May 31. A revised and up-to-
date listing of song titles will be printed at
that time.
UNIFORMS sas? COSTUMES ™“,ons BROOKS
44
EXHIBITORS HERALD-WORLD
May 10, 1930
SAYS
Some happenings this week and last. . . . Have you
secured your ticket for the N. V. A. Benefit Show
scheduled for next Saturday night at midnight ? If
not, better do so now. . . . Well, I suppose if the
Chicago theatre 6tage hands are not already golf ad-
dicts they will be after this week with Gene Sarazen
and Johnny Farrell, champion golf 6tars, headlining
the bill. ... I see where Art Frasik, formerly or-
chestra leader at the State Lake Tower and more
recently the Belmont, will replace Danny Russo, for
years orchestra leader at the Chicago Palace. Russo
is leaving for Los Angeles for his health. . . . J.
Walter Davidson is conducting a Music Gem “Mel-
odies of the Day” at the Granada theatre this week.
. . . Eddie Meikel is holding forth at the Paradise
theatre these days with A1 Brown at the Marbro and
Preston Sellers the Oriental. I couldn’t locate Henri
Keates this week but will look him up next week.
. . . Well Art Kassel is again back home at the Club
Metropole and exceedingly happy. . . . Colosimo’s
have opened their new show called “Spring Frivolities
of 1930 Revue,” some name, I’d say. . . . There is a
very good bill at the Palace this week, they held over
Irene Franklin, and in fact, have a nine act bill.
Edgar Bergen and Company is absolutely the clever-
est ventriloquist act I have ever seen. Roy Rogers,
the inimitable, pleases as usual. . . . Have you heard
Tiny Parhan’s Victor Recording Orchestra at the
New Club Southern, they say it’s great. . . . Both
of Chicago’s amusement parks are opening this week,
White City and Riverview all set for a great season.
. . . Have you joined the Sheet Music Men’s Club?
No. Well, they meet the first Thursday of each
month in a well known eating house at 424 South
Wabash avenue and really have a marvelous time.
Walter Donavon, I understand, is the official pianist
and of course they have entertainment. I have been
invited to their next meeting and only hope I’ll be
able to attend. The organization has been organized
for about six months. Of course Sid Berman, Jack
Dempsey, Clarence Johnson Fitzmorris, Jack M. King,
Joe Bums, Jack Lavin, Jack Goodwin, Bob Mellin
and the rest of the boys were there. . . . Marty Stone
and his orchestra opened at the Congress hotel last
week. . . . Libby Holman, star of the Little Show,
sang some of Harms’ tunes over the radio last Sun-
day, “Moanin’ Low” and “Can’t We Be Friends.” It
was a great publicity 6tunt for all concerned, it pulled
for the legitimate theatre the songs and was a fea-
ture for the radio station. . . . Well, Publix have
again decided that they will put stage shows back in
the majority of their theatres, but not because they
want to, it’s because they have to. Denver has already
been added and the rest will soon follow. . . .
Tommy Sacco has moved his office from the Woods
theatre building to the Butler building on State
street. . . . Jeanie Lang, well known around the Ori-
ental theatre as the protege of Brooke Johns, plays
in the picture with Paul Whiteman, “King of Jazz.
. . . Schoenstadt’s have added another theatre to
their chain, the latest addition being the Harper
theatre, this makes nine theatres in their chain. . . .
Otto Singer is opening a new show at his Vanity
Fair this week with his old headliners, John and
Mary Jennings. Lee Barton Evans, the tenor, is
also a new addition to the 6how. . . . Francis Kromar,
formerly organist in Chicago and Cleveland theatres,
who has just returned from an extended trip through
South America, is in town, collecting talent for a
musical revue, which he will take to South America
to tour the country. One of the largest theatrical en-
terprises in South America is behind this revue,
which will be the first the cities of South America
will ever have seen. Kromar has already chosen the
Adaire Twins and Adolfo Giron and his band to be
featured in this revue and is now busy trying out
many more well known acts. . . . Teddy Joyce, one
of Loews’ “ace” master of ceremonies, is conducting
the pit orchestras in the different deluxe houses in an
overture of the “Slavish Rhapsody” besides being
m.e. in the “All Aboard” unit. In leading this over-
ture, Joyce seems to be an entirely different person
and proves his versatility and musical ability by play-
ing a beautiful violin solo of the Rhapsody. . . .
Ben Black, musical director of Publix theatres, who
made such a smashing success during his previous
engagements at the Saenger theatre, is in charge of
the Saenger Grand Orchestra in New Orleans.
New Musical Score for
Screen Version on
“Heads Up”
Practically an entirely new musical score will be
written for the film version of the stage success,
“Heads Up,” which Victor Schertzinger will direct
when the picturization of this popular musical com-
edy is filmed soon as the Paramount New York
studio, executives of the company announced today.
Charles "Buddy” Rogers, who recently did another
screen musical, “Safety in Numbers,” will be starred
in the filmization of "Heads Up,” with Helen Kane
and Victor Moore heading the featured supporting
cast.
Gershwin in Person with
“King of Jazz”
The stage festivities surrounding the presentation
of “King of Jazz,” Paul Whiteman’s bow to the
motion picture world, was scheduled at the Roxy
theatre, last week and was one of the most gala
occasions in recent film activities, bringing America’s
two leaders of modern music together. Because of
the fact that George Gershwin’s "Rhapsody in Blue”
is dramatized in "King of Jazz” and that the com-
poser’s career is so closely allied with the famous
jazzmaster, "Roxy” engaged the noted composer and
pianist to appear with Whiteman on the Roxy stage.
Gershwin played his own “Concerto in F,” regarded
as the finest of his works. Whiteman also conducted
his famous musicians combined with the Roxy Sym-
phony Orchestra in a number of hits with which he
a won his distinctive reputation. Further interest was
added by the fact that Ferdie Grofe had been secured
to make special arrangements of the music, with
vocal interludes by Viola Philo and thhe Roxy Chorus.
Both Whiteman and Gershwin appeared at every
performance during the engagement of the film. It
was necessary to give five de luxe presentations each
day. The regular Roxy popular prices prevailed.
308 Songs Published for
Warner Bros.
With the publication of the eighteen musical num-
bers from “Sweet Kitty Bellairs,” Warner Bros, will
have to their credit 308 songs written and published
for them in the short space of eighteen months. It
was just a year and a half ago that the first piece
of music was written for Warner. This was “A Wee
Bit of Love,” by Norman Spencer and Herman Ruby,
who composed it for the musical score of “Smiling
Irish Eyes.”
The majority of songs written for Warner produc-
tions may be credited to a handful of prolific com-
posers, among whom are A1 Dubin, Joe Burke, Ed-
ward Ward, Grant Clarke, Harry Akst, A1 Bryan,
Herman Ruby and M. K. Jerome.
A1 Bryan leads with a total of 54 compositions.
He is closely followed by A1 Dubin and Joe Burke,
who wrote 50 and 47 songs, respectively. M. K.
Jerome wrote the greatest number of 6ongs for Vita-
phone Varieties, while Dubin and Burke are respon-
sible for the hits, Tiptoe Through the Tulips” and
“Painting the Clouds with Sunshine.” These two
numbers from “Gold Diggers of Broadway” were the
best sellers throughout the country over a period of
fifteen weeks.
Harms to Publish “Sweet
Kitty Bellairs” Songs
Harms, Inc., has been assigned the songs to be
published from Warner Bros. Vitaphone production,
“Sweet Kitty Bellairs.” The complete score, which
includes eighteen numbers, was written by Walter
O’Keefe and Bobby Dolan. Claudia Dell and Perry
Askam head the large cast of stars in “Sweet Kitty
Bellairs.”
Sherman-Clay and Company are publishing two
featured novelty songs in the Pathe circus picture,
"Swing High.” The titles are “With My Guitar and
You,” sung by Fred Scott during the sensational air
episodes, and “Shoo the Hoodoo Away,” a humorous
negro spiritual offered by Fred Scott and the twenty
Jo Trent Jubilee Singers in a startling night se-
quence. “With My Guitar and You” was written by
Mort Harris, Edward Hayman and Ted Snyder.
“Shoo the Hoodoo Away” was written by Mort
Harris and Ted Snyder. The Pathe-"Swing High”
editions are a|ready published and Sherman-Clay
announce that they will soon be featured on the air.
Hollywood
Tunes
(Special to the Herald-World)
HOLLYWOOD, May 6.— With a bunga-
low office equipped with two shower baths,
typewriters, secretaries and what not, Rube
Goldberg is here writing “From Soup to
Nuts” for Fox.
* * *
George Olsen’s new night club in Culver
City opened this week. ' George and his band
will divide time between several of the studios
and the club.
^ *
The Crooners Quartette, recording artists,
have signed for Warner’s, “Come Easy.”
* $ $
Will Jason and Val Burton are writing the
songs for “So This Is Mexico” at Tiffany.
* * *
Abe Lyman is using “My Buddy” in his
musical score for “All Quiet on the Western
Front” at the Carthay. Other numbers are
“Crying for the Carolines,” “Puttin’ On the
Ritz” and “Singing a Vagabond Song.”
* * *
“Stand By Your Glasses Steady” is the title
of an old British war song being used in
First National’s, “Dawn Patrol” with Richard
Barthelmess.
* * *
Harry Tierney is putting 13 new songs in
his operetta of the old south for R K O,
“Dixiana.”
* * *
A1 Dubin and Joe Burke are writing the
musical score for Warner’s, “Life of the
Party.” Roy Del Ruth will direct with Win-
nie Lightner starred.
* * *
“Penny Arcade,” New York play, will have
several song numbers by Lew Pollack. It
marks his first assignment since arriving on
the Coast a few weeks ago.
* * *
George Olsen and his band will supply the
music for Zelma O’Neal’s number in “Follow
Thru” for Paramount. The number, “I Want
to be Bad,” was written for the stage version
by De Sylva, Brown and Henderson. It is
one of three songs to be taken from the
original.
* * *
When Erno Rapee moved into his new of-
fices at First National he was given his choice
of pianos. After trying all available instru-
ments he picked a dilapidated one that was
shipped from the factory more than 150 years
ago.
* * *
Ben Bernie and his band are here again to
open the newly decorated Montmartre Cafe.
They will also work for Warners.
* * *
E. V. Durling, Darmour editorial super-
visor, has composed a theme song for Primo
Camera. It is called, “Now I Lay Me Down
to Sleep.” Believe it or not but the song was
indignantly refused by Bill Duffy and “Good
Time” Charlie Friedman of Camera’s staff.
* * *
Richard Fall, Viennese composer, has com-
pleted the music for “Lilliom.”
* * *
Erno Rapee is directing the orchestra on
his fifth picture in one month’s time for War-
ners. He is recording “Maybe It’s Love”
and has completed, “See Naples and Die,”
“Top Speed,” “Mile. Modiste” and “Sweet
Kitty Bellairs.”
MADAME OCTAVE.
EXHIBITORS HERALD-WORLD
45
Stay 10, 1950
. ......
STAGE SHOWS
( Continued from page 43, column 1)
Before the
Mike
and with tambourines whirl through the intricacies of
a graceful gypsy dance while the orchestra plays “My
Little Gypsy Sweetheart.”
George Prize presents a perfectly delightful Punch
and Judy show that is thoroughly enjoyed by every
person present whether he is young or old.
Eddie Peabody, who is held over for a second
week, wins the accustomed big hand as he appears
with his banjo. He first offers "Rockaby to Sleep in
Dixie” and sings it as he plays. His second num-
ber is “Tonight” and the instrument he play6 is the
violin. He returns to the banjo and renders “The
Stein Song,” “Happy Days” and “Spring Time in the
Rockies.”
Jose Gonzales, a doughty bullfighter, provides some
hearty laughs when he presents “Toreadoric Non-
sense.” Garbed in splendid fashion he breasts a stam-
pede of bulls no larger than dogs, and that is what
they are under the wrappings. The last vicious
"bull” literally runs the toreador off the stage.
Twelve girls in gorgeous red costumes, the capes of
which are lined with green enhance the bull-fighting
6cene by presenting a graceful and colorful dance.
Chaz Chase, the comic who eats things, including
fire, wins attention from the moment he appears on
a high cart until he departs following his “bawth.”
He eats lighted cigarettes, matches, match containers,
flowers, a shirt front and goodness knows what more.
He pantomimes a bath with the aid of a basket and
receives a rousing applause as his act ends.
The Gyp-Gyp-Gypsy girls return in white ruffled
costumes and dance. Frank Evers, also in white,
gives a lively tight wire dancing exhibition, while
Jack Vlaskin and Nita Lorraine step through a vig-
orous Russan dance. The grand ensemble follows and
the curtain falls.
Oklahoma City Orpheum
Week Ending May 2
Fanchon & Marco’s Kisses Idea was a kissing epi-
sode muchly enjoyed by the Orpheum’s big audiences.
A patter-patter of feet in melodious rhythm — a pit-
Ster-patter of he hearts in the heyday of youth — a
gorgeous array of brides and grooms — with Joe and
Jane McKenna and the Sunkist Beauties made up an
excellent program. And on the screen was seen Fox
Sound News and “Around the Corner.”
A dashingly attractive program of R K O vaudeville
was presented, and it was an offering of unusual
“Big Time” featuring Russell Markert’s American
Rockets in a dance cycle of color and precision.
Howard Spectacle in high class demonstration of cul-
tured animaldom. Melino and Davis in “Two Pints
of Comedy” and A1 B. White with this year’s styles
in 6ong6 and dances.
On the screen was Fox weekly news and the fea-
ture picture “Crazy That Way.” The Orpheum man-
agement by direction of the big hearted manager,
Pete Sinopoulo, took up big collections of money for
benefit of the National Vaudeville Artists Union, and
' a goodly sum was raised for benefit of the down and
out thespians in both vaudeville and motion pictures.
St. Louis Fox
Week Ending May 1
Bert Frohman was at his best in presenting the
Fanchon & Marco “Peasant” revue, and hie bevy of
entertainers included such headliners as Lydia
Roberti, June Worth, Johnson & Duker, Diehl Sisters,
General Ed Levine and the Beecher Dancers.
William Parsons conducted the Fox Grand Orches-
tra in the overture selection, while Tom Terry was
at the organ.
Des Moines Paramount
Week Ending April 19
Opening the show with snappy modern music
played with the inimitable skill always exhibited by
Charlie Agnew and his red-hot band is the best thing
this famous aggregation does. Almost any sort cf
grouping of instruments seems to be an easy accom-
plishment and the boys appear to be able to play
several types of woodwinds or brasses or strings, as
the case may be. This show is no exception and
Charlie and the boys display their skill in a diversified
program, even helping Sally Sweet with a little quar-
tet on the side.
Sally herself, a recent find at the Paramount,
makes her usual reception even more sincere when
she steps off the stage to sing a few ditties to bash-
ful youths in the audience. A few spots, a few
blushing lads, a few giggling gals and this part of
the ensemble ends with Sally back on the stage
working on the susceptible musicians in the band.
The Four Flying Ortons, a group of wire walkers
and acrobats, do some rather hair-raising stunts in
an entertaining manner. One’s eyebrows even hurt
with the strain of surprise when these skilled fliers
put over their numbers. There is one comedian in
the company to whose credit go most of the laughs.
He deserves much for the line of comedy he sponsors.
Ray and Dot Deane do “Elmer, the Errand Boy.”
This skit is 6aved from being “just one of those
things” by the clever make-up and the patter offered
by the male member of the team.
George Dewey Washington, colored blues singer, is
welcomed back by fans of all the other shades and
hues who attend motion picture theatres. He does his
stuff with characteristic sincerity and comes back to
offer request numbers.
“Benson Murder Case” is the feature, with the
usual news reel and fillers.
Milwaukee Wisconsin
Week Ending May 1
Fox’s Wisconsin theatre is celebrating its 6ixth
anniversary this week with Fanchon and Marco’e
“Overtures” Idea. The setting for the opening epi-
sode is of green and lavender combination, with the
12 Demure Debutantes opening the bill, augmented by
Huff of Huff & Huff, who dances on his hands as
well as his feet.
Jack Goldie reads from his diary and sings and
whistles several snappy numbers. He is peppy and
gets a good hand.
Bill Perrin and Jack Martin, the former of the
band and the latter Wisconsin theatre organist, offer
a piano duet, “Nobody’s Sweetheart Now,” accom-
panied by the band.
An unusual and entertaining number, “Puss in
Boots.” is offered by the chorus and features Toots
Novelle. The number is done in the dim light and
against a black curtain, with six of the chorus vis-
ible and only the boots of the remaining six visible
to the audience.
This episode concludes with a dance by Huff, who,
wearing a black suit with a white doll figure on its
front, gives the audience the impression of a puppet
dance while the lights are dim.
“Baby Feet Go Pitter Patter” is sung by Roy
Dietcrich, after which Edison & Gregory play a num-
ber of tunes on various crazy instruments, including
an inner tube, vacuum cleaner and balloon.
A very well staged and executed classical dance
number includes members of the chorus. Huff & Huff
and Helen Hille, classical singer. The dancing is
extremely well done and makes a big hit with the
audience.
The finale is as beautiful as it is unusual. Before
a bastile setting Miss Hille sings the “Anvil Chorus.”
This setting is then raised, showing the chorus all
furnished with hammers and anvils, which they
strike and from which sparks fly as they keep time
to the melody by the band. The finale is striking
and handsomely done and draws big applause.
Kansas City Mainstreet
Week Ending May 2
Esther Ralston drew the crowds to the Mainstreet
this week and provided a personal-appearance act
which was above the average. Instead of merely
walking about the stage in good-looking clothes. Miss
Ralston presents several numbers which are varied
and entertaining. She gives an impersonation in
comic costume, and several dances in spangled attire.
One dance is her own composition. Miss Ralston
proves good looking and peppy and a favorite with
the audience.
M. Alphonse Berg makes Paris fashions while
you wait, on living models, and you do not have to
wait long. He winds lengths of silk about the mani-
kins and produces fashionable frocks in a few sec-
onds. What is more, the girls can walk about in
them.
Galli-Rini and his sister play everything in the
way of musical instruments but are pretty noisy for a
6mall auditorium.
Jack Pepper, the southern entertainer, is a very
young man who sings and plays and cuts up, with
the help of his two assistants, Vestoff and Pantsoff.
Jack Pepper and Medley & Duprey, the comedy
team, tie for second place on the program.
By BOBBY MELLIN
Beginning Wednesday, May 7th, and continuing
every Wednesday thereafter, the Evening Star’s pro-
grams, a series of programs devoted each week to
one of the NBC associated stations, will originate
from the Chicago NBC studios, instead of in New
York as formerly — I know a secret — Sam Rosey,
pianist at Coffee Dan’s, was seen at the Pleasure Inn
in the company of other WBBM stars, whi-ch in-
cluded Ted Weems, Frank Shaw and a host of others,
who were guests of a party given in honor of Ethel
Waters.
A A A
The ears of the sport world were turned toward
Des Moines League Park, at Des Moines, Iowa, the
night of May 2nd, when the NBC and associated radio
stations carried to the nation the radio version of the
first night baseball game. The entire field was illu-
minated by a total of over forty million candle power
in electric lights, coming from six strategically
placed steel towers, 90 feet in the air.
A pleasing addition to the Shell Oil and Yeast
Foam programs were the Famous Chicagoans, a mar-
velous male quartette which had been previously
heard only over station KYW — Charlie Straight and
his marvelous band continue to pack them in nightly
at the College Inn — The Florsheim Shoe Frolic, con-
ducted by Coon-Sanders orchestra, will be discontin-
ued May 13th, and will be resumed in the early fall.
AAA
Lloyd Huntley and his Isle o’ Blue orchestra closed
a successful engagement at the Congress Hotel last
week, and was given a wonderful farewell party by
his numerous friends. It is rumored that Lloyd will
return to the Congress Hotel next fall — What is
This Thing Called Love — this song surely fits Mr. and
Mrs. Don Bernard, who are a very happy couple — -
Don, you, know, is program director at the Chicago
NBC studios.
AAA
The new studios of station WENR were formally
opened to the public last week in the new building
recently built by the Samuel Insull interests to house
the well known Civic Opera — It was a gala affair
and the studios are without a doubt the most elab-
orate in this section of the country — Mr. Morgan
Eastman will be in complete charge with the able
assistance of Gene Arnold.
AAA
Ralph Waldo Emerson, organist at both the Chi-
cago Stadium and station WLS, is quite a devotee of
the art of boxing — Bill Barth, librarian at one of the
local chain offices, is also an actor, appearing as
juvenile lead on the Keystone programs every Satur-
day afternoon — Wayne King, popular Aragon Ball-
room orchestra leader, left a sick bed against his
doctor’s wishes to conduct a chain program last
Tuesday evening.
AAA
The magnificent new National Broadcasting Chain
Chicago studios, atop the world’s largest building, the
Merchandise Mart, being erected by Marshall Field
& Co., are nearing completion and rumors of gran-
deur circulate — A new radio star, Bernadine Flynn,
celebrated in Collegiate Madison and on blase Broad-
way, enhance the Conoco Adventurers broadcast —
Herbie Kay and his Trianon orchestra will soon be
heard over the “ether.” Herb has a good band and
should come over the air great.
AAA
Barre-Hill, youthful Chicago Civic Opera singer,
whose voice has been featured on several chain pro-
grams from Chicago, plans to depart upon his an-
nual European pilgrimage early in July — The Ashley
Sisters have been offered a very good contract by a
St. Louis radio station, and methinks we shall lose
one of Chicago’s best radio trios.
ADOLPH GOEBEL
THIRD YEAR FEATURED ORGANIST
LOEW’S YONKERS THEATRE
YONKERS, NEW YORK
DEMONSTRATOR FOR ROBERT MORTON ORGAN CO.
46
EXHIBITORS HERALD-WORLD
May 10, 1930
BEST SELLERS
Week Ending May 3
No. i
“Stein Song ” — (Carl Fischer).
No. 2
“When It’s Springtime” — (Villa
Moret).
No. 3
“Under a Texas Moon” — (Remick
Music Corp.).
“Should I” — (Robbins Music Corp.).
“Cottage For Sale” — (De Sylva,
Brown & Henderson).
No. 4
“There’s Danger in Your Eyes” —
(Irving Berlin).
“Telling It to the Daisies” — (Remick
Music Corp.).
“Happy Days Are Here Again”—
(Ager, Yellen & Bornsteoin).
No. 5
“Blue Is the Night” — (Robbins Music
Corp.).
“Lazy Louisiana Moon” — Donaldson,
Douglas & Gumble).
“Hanging on a Garden Gate — (Wit-
mark & Sons).
“With You”- — (Irving Berlin).
“Kiss Me with Your Eyes”- — (Villa
Moret).
“When I’m Looking at You” — (Rob-
bins Music Corp.).
“I’m Following You”- — (Irving Ber-
lin).
“Watching My Dreams Go By” —
( Witmark & Sons).
“Moon Is Low” — (Robbins Music
Corp.).
“Aren’t We All” — (De Sylva, Brown
& Henderson).
“If I Had a Talking” — (De Sylva,
Brown & Henderson).
“Beside An Open Fireplace”— (Santly
Bros. Inc.).
* * *
“YOU DO” — (E. B. Marks Music Co.) — The first
production of the well known song writer Joe E.
Howard. This had its premiere in our town on April
20th. This is the song that is predicted to be the big
one in the show. Lyrics by Frank Bannister and
Jos. E. Howard, music by Frank Bannister.
* # *
“IF YOU DIDN’T CARE FOR ME (If I Didn’t
Care for You”) — (Joe Morris) — A very good song
written as a fox trot ballad. Ought to make a good
dance. By Sherman Lewis and Smith Ballew.
# # *
“REMINISCING” — (Remick Music Corp.) — As the
title denotes, it’s about a dreamer who thinks of his
loved one. The lyric is excellent and the tune on a
par. Lyric by Edgar Leslie, music by Harry Warren.
* * *
“YOU DARLIN’ ” — (Irving Berlin, Inc.) — A pretty
fox trot tune with a good lyric. Looks commercial.
By Harry Woods.
* # v
“ ’LEVEN-THIRTY SATURDAY NIGHT”— (Sher-
man Clay & Co.) — A hot tune that is getting a big
play with the orchestras around town. Clever both as
to melody and lyrics. By Earl Burtnett, Bill Gran-
tham and Jess Kirkpatrick.
* ❖ *
“IN A JAPANESE GARDEN”— (Carl Fischer
Music Co.) — An Oriental number written high class
and beautiful. Should develop into a standard.
Music by Wilbur Chenoweth, lyric by Marian Gillespie.
ORGAN SOLOS
Stanley Pinhero (Newark, N. J., Proctor’s Palace)
presented a “Community Sing of Popular Choruses”
as his 6olo feature this week. Mr. Pinhero, who has
been at this house for a long time, has educated hie
audience in the art of community singing and they
need no other inducement other than a pleasingly
played number for them all to start singing, and this
is what Pinhero gives them. Using "Watching My
Dreams Go By” to start them off, Pinhero then
played “Funny Dear What Love Can Do,” "I Get the
Blues When It Rains” and “Cryin’ for the Carolines.”
Each number was interspersed with a clever gag
slide which added greatly to the entertainment value.
For the closing number Mr. Joe Fecher and his Pal-
ace Pit Orchestra assisted Pinhero in a chorus of
“Cryin’ for the Carolines.” This “merging” of the
organ and orchestra for the grand finale added
greatly to the final number and is a good idea for
theatres with both an organist and orchestra to
follow. Mr. Pinhero has a great following here and
at every performance is given a gratifying ovation.
Will Gilroy (New York, Proctor’s 58th and 86th St.
theatres). A slide bearing the words, "Sing a Song
with Will Gilroy,” introduces Mr. Gilroy’s solos.
And community singing, to which all sing, follows.
This week Mr. Gilroy offered, “Sunnyside of the
Street,” “Should I, Taint No Sin,” “Lazy Lou-
isiana Moon” and “One I Love Can’t Be Bothered
with Me.” A good reception proves Gilroy’s pop-
ularity.
Louise M. Roesch (Brooklyn Strand), who is rightly
billed as the "Golden Voiced Organist,” offered a
pleasing “mic” and singing novelty entitled “Love.”
Miss Roesch opened her solo with an oral explanation
of “Love,” and then followed with a well played
chorus of “What Is This Thing Called Love,” “Funny
Dear What Love Can Do” and “What Do I Care.”
The second named number Miss Roesch beautifully
sings and gets a great reception for it. Between each
number, Miss Roesch proves her “showmanship” with
clever talk and witticisms, which nowadays go a
long way in putting organists over and making them
popular. Incidentally, Miss Roesch has made herself
more popular at this house than any previous organ-
ist who has been here.
Bob West (Brooklyn Fox). West’s inaugural pro-
gram of community singing was a huge success. He
offered “Smile, Grin and Giggle” as the title for his
first solo and opened with his usual enthusiastic
greeting, orally and with the organ, which never fails
to make the audience perk up and greet him as en-
thusiastically as he greets them. This, bis first day
here, gained him a greater reception than has ever
been accorded an organist, to this reviewer’s knowl-
edge. West presented a group of singable numbers,
starting with “Just Can’t Be Bothered with Me.”
The other numbers were: “Should I,” "What Do I
Care” and “Sunnyside Up.” A specially lyriced
chorus of the words “HA-HA” to the tune “That’s
My Weakness Now” and some clever gag slides in-
jected between songs, added greatly to the entertain-
ment value. At the close of this entertaining solo,
the audience applauded and applauded, seemingly re-
luctant to have West stop. He could easily have
taken an encore, but as this is not permitted in a
deluxe house, the audience had to be content with
about ten bows.
THEME SONGS
There are five potential song hits introduced by
A1 Jolson in his newest Warner Bros, picture,
“Mammy.” They are, “Let Me Sing,” “To My
Mammy,” “Looking at You,” “Knights of the Road"
and "Here We Are.” Written by Irving Berlin,
they are introduced in the later sequences of the
story, after Jolson, as end man in a minstrel troupe,
has achieved some measure of success. Earlier in
the picture Jolson sings such old favorites as
“Mammy,” “The Albany Night Boat,” and “Who
Paid the Rent for Mrs. Rip Van Winkle?”
The picture, "Be Yourself,” featuring Fannie Brice,
is virtually a song-fest, in which the super-song-
saleslady of the land sells songs like she never has
before. The numbers are, “Cooking Breakfast for
the One I Love,” “Kickin’ a Hole in the Sky” and
"When a Woman Loves a Man.” The songs are
published by William Rose, Inc., a subsidiary of the
Robbins Music Corporation, and are distributed by
the latter firm.
Hello, Everybody: Well the old spring bug is here
again and all the boys are polishing their golf clubs
and talking of sweet ocean breezes, etc., at least,
nearly all. I know of one who pays little heed to the
call of spring. Who is it? — Les Santly, of Santly
Bros., who is so enthused over their newest acquisi-
tion, “Give Y'ourself a Pat on the Back” that he has
no time for anything but that number. Santly’s have
taken over the American and Canadian publishing
rights to this number, which is the rage of England
and undoubtedly will soon be the rage of this coun-
try and Canada. The song has a most pleasing mel-
ody and it’s one of those things called “naturals.”
* # *
Frank Goodman, president of the firm of Handman,
Kent and Goodman, has just returned from a most
successful trip to California, where he closed negotia-
tions with Universal Film Co. to publish all their
picture songs. Henceforth Handman, Kent & Good-
man will be known as the music publishers to the
Universal Film Co.
* * *
Even the producers of stage-shows are now going
in for song-writing. The latest is Louis McDermott,
one of Publix ace producers, who has had his 6ong,
“If I had a Girl Like You,*' accepted by Leo Feist,
Inc. Incidently it is being sung by that great and
beloved crooner of love ditties, Rudy Vallee.
* # #
A new song, “I’m Happy If You’re Happy,’’ pub-
lished by Shapiro, Bernstein and Co., and written by
Eddie Dowling, Benny Ross and Johnnie Sorrentino,
is starting to be heard lately and sounds very good.
Incidently, did you know that Benny Ross, who be-
sides being Warner Brothers’ “ace” master of cere-
monies and a good song writer, originally studied for
an operatic career. He was a pupil of Binboni, for-
merly director of Hammerstein’s opera, and William
Whitney, noted vocal pedagogue. Ross’ career on the
stage of musical comedy began when he replaced
Morton Downey in “Excess Baggage,” in the leading
role. Since then he has played in vaudeville and is
now known as Jersey City’s most popular m.c.
* * *
Mills Music Company is rushing through copies and
orchestrations on “I’se Regusted,” a new novelty
song by A1 Frazzini, Nat Madison and Sam Shepard.
Aside from the fact that the title is a household
word, due to its origin by Amos and Andy, the song
has merits of its own, both in lyric and melody, and
no doubt will soon be heard ’round places. Leo
Feist, Inc., are also taking advantage of the pop-
ularity of Amos and Andy, with their new novelty
number, “Check and Double Check,” which was also
suggested from the boys* famous phrase.
* * *
Ida Warshauer, the New York “manageress” of
Sherman, Clay & Co., wants it known that her firm
has two of the numbers in Pathe’s “Swing High”
picture, called “With My Guitar and You” and “Shoo
the Hoodoo Away.” And from all indications, these
numbers show great potentialities.
* * *
George Piantadosi, widely known throughout the
music industry as one of its most competent pro-
fessonal men, has joined the Robbins Music Corp. in
the capacity of general professional manager. Billy
Chandler continues with the firm as director of all
radio activities. Frank Kelton has succeeded Harry
Hoch as manager of the orchestra department. As-
sociated with him will be Murray Baker, another
newcomer to the firm.
# * s
The new Robbins professional studios, a triumph
in modernistic artistry, are expected to be completely
ready for the profession by the middle of May.
May 10, 1930
EXHIBITORS HERALD-WORLD
47
CLASSIFIED
Advertising
Ten cents per word, payable in advance. Minimum charge,
^ $1.00. Copy and checks should be addressed Classified Ad Dept. ^
Exhibitors Herald-World, 407 So. Dearborn St., Chicago, 111.
The Recognized National Classified Advertising Medium
Sound Equipment Bargains
BUY AT WHOLESALE— 40%— OR BETTER—
Simplex or Powers Sound Heads, $300.00; Rochester-
Made Turntables, weight 150 lbs., $98.00; Samson
Pam 250 Amplifiers $59.50; Audak Professional Type
I Pickups, $27.50; Speedometers, $12.50; Wright-De-
Coster Speakers, $29.40. Jensen Speakers, $19.50;
Exponential Horns, $87.50; Giant Dynamic Units,
$59.50. Tubes 40%. Photocells, $14.95; Exciter
i Lamps, $1.19; Optical Systems, $39.50. Write us
your needs. Address Service-On-Sound Corp., 1600
Broadway, New York, N. Y.
Miscellaneous
BANNERS — 3x10, cloth, $2.00; paper, $1.50.
Scenery. Address Pueblo Signs Shop, Pueblo,
Colorado.
100 LIGHTING STUNTS WITH CHALK, $1.00.
Address Sailor Chris, 2926 Garfield, Kansas City,
Missouri.
PROF. COPIES “OHIO RIVER MOON.’’ Ad-
dress. John Storm, 212 Harmony Hill, Benwood.
W. Va.
FROZEN KUSTURD MACHINES— Photos, par-
ticulars now ready. Address New International
Frozen Kusturd Machine Co., 17 East 37th St.,
Indianapolis, Indiana.
HOT SAX— TRIOS. RHYTHM Choruses, Special
Arrangement. Address Charles Raymond, 2729
South Springfield, Chicago, 111.
TRAILERS ON ALL FEATURES. Reasonable
rentals. Address Worldscope Service, Box 4673, Kan-
sas City, Mo.
KALAMAZOO HERALDS — 35 Bright, Flashy
Colors. Real Show Paper. TWO SIDES. Black
Ink Only.
9x24 — 5,000 $20.00
9x24 10,000 35.00
6x18 — 5,000 20.00
6x18 10,000 30.00
12x18 5,000 20.00
12x18 10,000 35.00
We carry the label. Get catalog. Address Kala-
mazoo Show Print Poster Service, Kalamazoo, Michi-
gan. Where Paper, Cardboard and Inks are made.
CASH WITH ORDER.
Stationery
“NEARGRAVURE” (“Neargravurembosso” plate-
less embossing) processes. Special Neargravure 250
envelopes. 500 ZV^7Vi" letterheads $3.33, or 8^x11"
$4.44, postpaid. Sollidays, EXH-124, Knox, Indiana.
2 REBUILT SIMPLEX MACHINES, double
bearing intermittent movements, with five point pedes-
tals at $450.00 each. Address Box 481, Exhibitors
Herald-World, 407 S. Dearborn St., Chicago, Illinois.
THEATRE EQUIPMENT BARGAINS. We can
save you money on anything you want. Write for
prices. Oldest independent theatre supply house in
America. You take no chance when you buy from
the Western Motion Picture Company, Danville, 111.
FOR SALE— STEEL PROJECTION BOOTH for
one machine, $10.00. 2 10)4x13^ feet GOLD
FIBRE SCREENS, $25.00 each. 2 Mazda LAMP-
HOUSES with transformers, $50.00 each. Address
Rio Theatre, Oak Creek, Colorado.
FOR SALE— TWO PACENT DISC EQUIP-
MENTS Complete. Cost $2860, will sell for $800.00
cash. Address Liberty Theatre, Peru, Indiana.
MOVIETONE SOUND TRACK MASKS FOR
POWERS PROJECTORS, $6.00 per pair. Satisfac-
tion guaranteed or money refunded. Address Preci-
sion Mask Co., 4026 West Florrisant, St. Louis. Mo.
FOR SALE — TWO KERSTEN 12 FOOT
TALKIE HORNS with units. Bargain. $25.00 for
the pair. Address Walter Hohfeld, Elite Theatre,
Greenleaf, Kansas.
BEAUTIFUL SCREEN SETTINGS, WALL
DECORATIONS, SCENERY. Send dimensions for
cut rates. Address Enkeboll Scenic Concern, Omaha,
Nebraska.
2— REBUILT SIMPLEX MACHINES. Double
bearing intermittent movements, with five-point ped-
estals at $450.00 each ; 2 — Peerless Low Intensity
Lamps, in first-class condition, at $175.00 each. Ad-
dress Box 481, Exhibitors Herald-World, 407 S. Dear-
born St., Chicago, Illinois.
“CAN YOU INSTALL YOUR OWN SOUND?”
Others have at a great saving. Detailed prints and
photographs are furnished. Write for prices and
terms. Address The Lifetone Co., Oregon, Illinois.
BIG BARGAINS in rebuilt Simplex Powers 6-B
and 6-A motiograph machines, all motor driven, in
guaranteed condition, as well as used low intensity
arc reflector _ lamps with or without machines at
reasonable prices. Big stock of rebuilt exhaust and
oscillating fans for AC and DC current. Generators,
all makes, ticket selling machines, film containers, all
at bargain prices for immediate shipment. Write for
bargain list. Address Illinois Theatre F.nuipment
Company, 1029 S. Wabash Ave., Chicago, Illinois.
THEATRE EQUIPMENT, new and used. Opera
chairs, projectors, screens, generators, rectifiers, re-
flecting arc lamps, etc. Write for bargain list and
catalog. Address Movie Supply Co., 844 Wabash,
Chicago, Illinois.
FOR SALE — Reflector Arc Lamps and accessories,
also guaranteed rebuilt Powers 6-A and 6-B and Sim-
plex Heads. Best prices. Write Joseph Spratler,
1214 E. Ninth Street, Chicago, Illinois.
Equipment for Sale
SOUND MIXER — Makes all dialog clear, sharp,
takes out mushy, barrel-like tones, sweetens sour
music. Only $25.00. One weeks trial. Address
Service-On-Sound Corp., 1600 Broadway, New York,
Theatre Wanted
WANTED— TO BUY OR LEASE Theatres in
towns of 2500 to 10.000; Minnesota, South Dakota,
Iowa, Nebraska. Full particulars in first letter.
Address O. C. Johnson, Atlantic, Iowa.
BARGAINS, DEMONSTRATORS— New and re-
built projectors, reflector arcs, generators, rectifiers,
lenses, Movietone masks, motors, lowest prices. We
take _ output several factories. Time sales. Address
Service-On-Sound Corp., 1600 Broadway, New York,
FOR SALE— PHOTOTONE NON-SKNC., 7
months old, 150 records, $190.00. Address Galen The-
atre, Marysville, Pa.
THE TALK OF THE TALKIES— Synchronized
reproducers, new . 1930 models for lease at $5.70 a
week. Rentals give you ownership. Address Life-
tone Service Incorporated, Oregon, Illinois.
BRAND NEW, SOUND RECORD CABINETS—
Regular selling price $55.00 each — now on special sale
at $40.00 each. Address Box 489, Exhibitors Herald-
World, 407 S. Dearborn St., Chicago, Illinois.
Managers * Schools
WANTED THEATRE EMPLOYES to learn
modern theatre management and theatre advertising.
The Institute’s, training leads to better positions.
Write for particulars. Address Theatre Managers
Institute, 325 Washington St.. Elmira, N. Y.
Positions Wanted
PROJECTIONIST, , SOUND OPERATOR, fifteen
years experience; write or wire. Address Barney
Ludesher, 1493 Washington St., Dubuque, Iowa.
WOULD LIKE TO GET IN TOUCH WITH
Theatrical office, concerning position in a theatre as
manager or assistant. Can furnish A-l references.
Address Box 490, Exhibitors Herald-World 407 S.
Dearborn St., Chicago, Illinois.
FORMER WESTERN ELECTRIC SERVICE
ENGINEER SEEKS POSITION as Acoustic and
Projection man in a theatre. Nine years Radio
Amplifier and Public Address Experience. Can op-
erate. Address Box 400, Port Jefferson, L. I„
New York.
YOUNG MAN DESIRES POSITION as man-
ager of theatre. Ten years experience. Address
Box 487, Exhibitors Herald-World, 407 S. Dearborn
St., Chicago, Illinois.
A-l THEATRICAL SIGN WRITER AND LOB-
BY DISPLAY ARTIST desires permanent connec-
tion with reliable concern. Thoroughly experienced
and dependable. Will go anywhere. Address R. J.
Callahan, 48 Costello St., Dayton, Ohio.
MANAGER DESIRES POSITION— Knows show
business from A to Z. Am highly efficient, honest
and reliable. References exchanged. Can go any-
where. Address Box 485, Exhibitors Herald-World,
407 S. Dearborn St., Chicago, Illinois.
THEATRE MANAGER, ORGANIST. AD WRIT-
ER, WESTERN ELECTRIC SOUND OPERATOR
— Non-Union, married, aged 35, desires two or three
year contract south of Mason-Dixon line or outside
continental United States. At liberty about Sep-
tember 15th. Highest references. Address full par-
ticulars, Box 486. Exhibitors, Herald-World, 407 S.
Dearborn St., Chicago, Illinois.
EXPERIENCED OPERATOR ANY TYPE MA-
CHINE or sound equipment. Age 27; references; go
anywhere. Address Herbert Moore, 5775 Field Ave.,
Detroit, Michigan.
YOUNG MAN DESIRES CONNECTION as ad-
vertising or house manager of theatre. Fifteen years
experience. Write Box 484, Exhibitors Herald-World,
407 S. Dearborn St., Chicago, Illinois.
PROJECTIONIST— 4 YEARS EXPERIENCE
IN TALKIES. References. State salary. Address
Wayne Smith, Eureka, Illinois.
ARTIST EXPERIENCED FOR LOBBY DIS-
PLAYS. Willing to assist in other capacity. Can
manage small theatre. Address G. Younge, 346 Cen-
tral Avenue, Highland Park, Illinois.
LOBBY ARTIST AND PUBLICITY MAN De-
sires permanent position. Ten years experience with
Exchange and Theatre. Write Box 480, Exhibitors
Herald-World, 407 S. Dearborn St., Chicago, 111.
ATTENTION, THEATRE OWNERS. Specially
trained managers, theatre advertising men, theatre
service men, available for employment at short notice.
No service charges. Address Theatre Managers In-
stitute, 325 Washington St., Elmira, New York.
ATTENTION, THEATRE OWNERS. Specially
trained managers, assistant managers, advertising
men, service men, available for employment at short
notice. Address Theatre Managers Institute, 325
Washington St., Elmira. New York.
Equipment Wanted
WANTED— TO PURCHASE— from 500 to 650 up-
holstered opera chairs for sound picture house. Also
two Simplex or Powers Projectors, must be prac-
tically new. at bargain prices. Address Exhibitors
Lock Box 674, Pine Bluff, Arkansas.
WANTED TO BUY — At best cash prices, Simplex
Projectors — Mechanism or complete machines. Ad-
dress Joe Spratler, 12-14 East Ninth St., Chicago,
Illinois.
WANT SEVERAL MERCURY RECTIFIERS,
good, bad, or incomplete, cheap. Address Preddey,
188 Golden Gate Ave., San Francisco, California.
ADDITIONAL
CLASSIFIED ADVERTISING
ON FOLLOWING PAGE
48
EXHIBITORS HERALD-WORLD
Hay 10, 1930
(Continued from preceding page)
WANTED — Feerless or Simplex projectors, also
Strong reflector arc lamps. State price, condition
and number of machines. Will pay cash, or one-
third down and balance C.O.D. Address Box 337
Exhibitors Herald-World, 407 S. Dearborn Street,
Chicago, Illinois.
HIGHEST PRICES paid for used opera chairs,
projection machines, etc. Address Movie Supply Co.,
844 Wabash, Chicago, Illinois.
Insurance
THE BIGGEST SAFEGUARD for your business
is the sure protection afforded by insurance. BUT
insurance improperly written is itself a loss of money
to you. For ten years we have made a study of the
theatre’s insurance needs. Call on us or write us.
Address Jules Juillard & Co., Room 937, 175 W.
Jackson Blvd., Chicago, 111.
Theatres for Sale or Rent
FOR SALE— THEATRE BUILDING COMPLETE,
TOWN of 12,000, no competition, fully equipped
with sound and doing a nice business. Address
D. O. Coleman, Southington, Conn.
TWO THEATRES— TOWN 5,000; must be sold
to settle estate; absolutely genuine bargain. Ad-
dress Box 488, Exhibitors Herald-World, 407 S.
Dearborn St., Chicago, Illinois.
SACRIFICE SALE— BEAUTIFUL, NEW, MOD-
ERN BRICK THEATRE; 250 seats, perfect sound
equipment. Address Princess theatre, Vardaman,
Miss.
ARCADIA THEATRE BUILDING, OLNEY, IL-
LINOIS. 650 seat, 3 stores, 7 offices, all rented;
or will SELL (NOT RENT AS PREVIOUSLY
STATED) the theatre alone on a good income basis.
Address A. L. Redman, Pres., 212 E. Main St.,
Olney, Illinois.
THREE HUNDRED CHAIR house in live town.
Running now. Rent $75.00, very low expenses.
Owner too old to continue. Exceptional opportunity
for the right man. Address J. P. Redington, Scran-
ton, Pennsylvania.
FOR SALE — THEATRE BUILDING COM-
PLETE OR PICTURE BUSINESS ONLY. Draw-
ing from 20,000 population. No competition. Talkies.
Doing good business. Price right. Address Lyons
Theatre, Lyons, Illinois.
STATE THEATRE— WESTMINSTER, MARY-
LAND. SOUND EQUIPMENT good, stage and
scenery, ten year lease, reasonable rent, 775 new
seats, pipe organ. New display sign 19 ft. high with
3x10 display. Everything to make a first class show.
Population 4500, good drawing from rural districts.
Town has factories, college, six banks, other indus-
tries. Will stand investigation. Reason for selling,
leaving for California. A sacrifice at $17,500.00 cash.
Possession at once. Address Miles S. Fox, Owner,
Westminster, Maryland.
IN HARRISBURG, PA. Two neighborhood the-
atres each seating 1100. Fully equipped. Talkies.
Will sell buildings or lease. Address Moe Baturin,
Harrisburg, Pa.
Parks for Sale
PARK FOR SALE— $4,000 PROFIT guaranteed
for 1930. Valuation $32,800. Sell for $29,000.
$5,000 cash and balance in easy yearly payments.
Address Frank Orndorff, Mattoon, Ills.
Cameras for Sale
AKELEY, brand new. Write for booklet. Ad-
dress Wood, 204 Inland Bank, Indianapolis. Indiana.
Projector Repairing
BEST SHOP for repairing projection machines.
Prompt service, reasonable prices. Address Movie
Supply Co., 844 Wabash, Chicago, Illinois.
SKILLED MECHANICS, specialized tools, and a
shop equipped for but one purpose can offer you
nothing but the best in repair work. That is what 1
have, and I can offer you the best in the overhauling
of your motion picture machinery equipment. One
of the oldest repair men in the territory, and serving
some of the largest houses. Relief equipment fur-
nished free. For results bring your work to Joseph
Spratler, 12-14 E. Ninth St., Chicago, Illinois.
Films for Sale
COMEDIES, ACTION. WESTERN and Sensa-
tional Subjects at lowest prices. Perfect condition
film. List. Address Colonial Film & Supply Co., 630
Ninth Ave., New York, N. Y.
EXCELLENT WESTERNS, $3 REEL; Powers
6A Projectors, $125.00. Address Marshall Films,
Rome, Georgia.
Chairs for Sale
FOR SALE— 280 VENEER THEATRE SEATS
50c EACH. Phototone Non-Sync., good as new with
200 records $250.00. Address Lyceum Theatre, Terre
Haute, Indiana.
FOR SALE— 1000 UPHOLSTERED SEATS. Im-
itation Spanish leather, veneered backs. $1.85 each.
1500 5-ply veneered chairs 95c each. Address Illi-
nois Theatre Equipment Company, 1029 S. Wabash
Ave., Chicago, 111.
BIG BARGAIN in used Opera Chairs, 600 up-
holstered, 800 veneer. Address Movie Supply Co.,
844 Wabash Ave., Chicago, Illinois.
1,000 used high-grade spring constructed theatre
seats covered in imitation Spanish leather. The seats
are all brand new with metal bottom boards. Very
reasonable prices. 500 spring edge seats covered in
imitation Spanish leather made by Heywood-Wakefield
Company. 1,000 upholstered seats in imitation leather,
veneer backs. 750 heavy 5-ply veneer theatre chairs
54 backs. Also several smaller lots of upholstered
chairs, panel backs, at very attractive prices. We can
furnish you with your needs — everything for the thea-
tre— in the used line — at a great saving. For more
information and prices, write Illinois Theatre Equip-
ment Company, 1029 S. Wabash Ave., Chicago, 111.
w
THE VOICE OF THE INDUSTRY
LETTERS FROM READERS
Here's Courage, Men
THE ENCLOSED REPORTS WERE
written up last Saturday after reading Phil
Rand’s letter in re : “What’s the matter with
the silent boys?” I resolved to report on all
pictures and went back a few, which I am
enclosing herewith, and you will notice I quit
on “One Hysterical Night” with no comment.
Well, this is what I am trying to tell you
about. It sure was one “hysterical night.”
About the time we were running the second
reel the film caught fire, which cleaned us out.
We had about 200 people in the theatre, 80
of whom were seated in the balcony. By hav-
ing fire escapes to each window and all doors
opening outward, we marched the crowd out
without any confusion or a scratch. We
saved some of our loose equipment, but prac-
tically all was lost.
So you see I made my resolution to report
on all pictures just the right time it would be
easy to carry out. We are out of business
now until we can build. I am now hunting
up plans and wondered if you could furnish
me with plans for about a 300 seat house. —
H. T. Nokes, Elite theatre, Nixa, Mo.
A Projectionist Who Knoivs
IT SEEMS THAT SOONER OR LATER
we must all write in to the paper we derive
so much benefit from. This is my turn and
will try to make the best of it.
I am the projectionist at this theatre and
it seems our greatest grief lies in the marked
up prints we must project. Instead of proper-
ly cueing changeovers, many socalled opera-
tors have the idea that a series of punched
holes work as easily or better and then say,
“Nobody will ever notice them” as an excuse.
We have received prints with this sort of
practice ranging all the way from fancy punch
marks to friction tape and corn plasters.
Sounds outrageous, doesn’t it, but neverthe-
less a fact. It seems that this sort of prac-
tice could easily be curbed by the exchanges
by imposing a fine for each time this
happened.
A likewise bad practice is the cinching of
film on 1,000 foot reels. This works serious
Second Kinematograph
Accounts Book Printed
Book II of Kinematograph Trade
Accounts, published by Gee and Co.,
of London, and written by Charles
11. Travis, B. A. (Comm.) of the
C. H. Travis & Co., chartered ac-
countants, is off the press, and takes
up the subject of Renters Accounts,
supplementary to Book I, which
dealt with Exhibitors Accounts.
Diagrams and charts plentifully
spread throughout the book illustrate
the numerous helpful points which
the writer brings out.
havoc with the delicate coating used on
Technicolor stock.
Well, so much for that. In closing may I
also add that all technical articles in your
valuable publication have been such a
tremendous help that the manager and I feel
we could qualify as sound engineers after
reading them.
Wishing for your continued success, I re-
main.— Lester Borst, Projectionist, Rivoli
theatre, Two Rivers, Wis.
Music Publishers ’ Crusade
Against Copyright Wrongs
Results in Five Arrests
( Special to the Herald-World)
PHILADELPHIA, May 6. — As the result
of a crusade started by the Music Pub-
lishers’ Protective Association of New York,
five arrests were made in Philadelphia
on April 25 of street vendors selling song
sheets alleged to be infringements on copy-
rights. The vendors were arrested on
Federal warrants as they sold the songs
on Market Street. It is held by the pub-
lishers that song companies publish the
sheets containing copyrighted songs in
violation of the Federal statutes.
Portuguese Demanded for
Films Shown in Portugal
(Special from Department of Commerce)
WASHINGTON, May 6.— According to
American Consul Samuel T. Lee, Lisbon,
Portugal, the explanations of all films in
Portugese territory must be written in idio-
matic Portugese. There are no regulations re-
garding sound films but since the Government
is a dictatorship a single decree of the appro-
priate ministry will suffice. It is understood
unofficially that musical portions of sound
films will probably be permitted in foreign
languages but not dialog. Spanish is the only
foreign language generally understood though
the patrons of the best cinemas know con-
siderable French.
May 10, 1930
EXHIBITORS HERALD-WORLD
49
Footages on the Latest
Releases
Owing to the fact that official footages on many pictures are not
determined until shortly before release date, this page will be pub-
lished each week in the Herald-World to supplement the FILM
BUYER SECTION, which is published every fourth week as
Section 2.
Silent Sound
“All Quiet on the Western Front” (Universal) 12,500
“Around the Corner” (Columbia) 6,491
“Big Pond, The” (Paramount) 6.984
“Caught Short” (M G M) 6.873
“Cuckoos, The” (Radio) 8,200
“Devil’s Holiday” (Paramount) 6,743
“Double Cross Roads” (Fox) 5.800
“Dumbelles in Ermine” (Warner) 5,200
“He Knew Women” (Radio) 6,342
“In Gay Madrid” (MGM) 7,658
“Journey’s End” (Tiffany) 11,455
“King of Jazz, The” (Universal) 8.724
“Ladies Love Brutes” (Paramount) 7.171
“Light of Western Stars, The” (Paramount) 5,035 6,213
“New Adventures of Dr. Fu Manchu, The” (Paramount) 6,576
“Old and the New, The” (Amkino) 6,800
“Paramount on Parade” (Paramount) 9,125
“Prince of Diamonds” (Columbia) 6,418
“Rough Waters” (Warner) 4,280
“Swellhead” (Tiffany) 6.213
“Texan, The” (Paramount) 7,142
50
EXHIBITORS HERALD-WORLD
May 10, 1950
WHAT THE PICTURE DID FOR ME
Verdicts on Films in Language of Exhibitor
Copyright, 1930
Columbia
MEXICALI ROSE (AT): Special cast— April 12.
Satisfactory program offering, with almost perfect
recording. If Columbia can record satisfactorily then
I can’t see why the other producers cannot. Have not
had a poorly recorded Columbia picture this season.
Seven reels. — E. F. Ingram, Ingram’s theatre, Ash-
land. Ala. — Small town patronage.
MEXICALI ROSE (AT) : Special castr-April 24.
A good program picture. Columbia recording on disc
is one of the best. Seven reels. — Orris F. Collins,
Palace theatre. Rector, Ark. — Small town patronage.
THE MELODY MAN (AT): Special cast— April
21-22. Here is a musical drama that is really enter-
taining. It’s a battle between "jazz” and the old
masters. Just the right amount of music. Good story
and clean enough to be shown even in a Baptist
church. I believe that Columbia has changed record-
ing systems. Those I have used in the past 60 days
are not up to their standard at start of season. Seven
reels. — J. S. Walker, Texas theatre, Grand Prairie,
Texas. — General patronage.
THE MELODY MAN (AT) : William Collier, Jr.—
This is a good picture with an excellent cast. This
one will please. I must mention the excellent per-
formance of John St. Polls. He plays the part of the
girl’s father. Nine reels. — W. Burr, Orpheum theatre,
Lancaster, Wis. — Small town patronage.
PERSONALITY (AT) : Special cast — A comedy of
married life which made a very good little picture.
Recording very good. Seven reels. W. Burr, Orpheum
theatre, Lancaster, Wis. — Small town patronage.
PERSONALITY (AT): Special cast— April 18-19.
This one failed to draw. Personally, we found it to
be an excellent little cross section of everyday folks’
lives. Clean as a hound’s tooth. Johnny Arthur per-
fectly cast in the picture. Believe it or not, there is
nothing in it about stage lizards, no songs, no music.
Excellent for your family night trade. — J. S. Walker,
Texas theatre, Grand Prairie, Tex. — General patronage
PERSONALITY (AT): Special cast— April 10-11.
I may have reported on this picture already, but if
not, would like to say that it is only fair. Will get
by for one day. Not much of a story but has some
amusing moments. Perfect recording on disc, as are
all Columbia pictures. Seven reels.- — E. F. Ingram,
Ingram’s theatre, Ashland, Ala — Small town pat-
ronage.
MURDER ON THE ROOF (AT) : Special cast—
Here is another clever crook picture, a little different
from the rest. Good program picture. Seven reels.- — -
W. Burr, Orpheum theatre, Lancaster, Wis. — Small
town patronage.
THE DONOVAN AFFAIR (AT) : Jack Holt— April
17- 18-19. A good little average program picture, with
excellent recording on disc. Eight reels. — M. Spector,
Elite theatre, Kamsaek, Sask., Canada. — Small town
patronage.
FALL OF EVE (AT) : Special cast — April 10-11.
A good little program picture with good recording on
disc. Seven reels. — M. Spector, Elite theatre, Kam-
sack, Sask., Canada. — Small town patronage.
First National
SALLY (AT) : Marilyn Miller — This is a picture,
and what a picture! All in color and everybody tells
you so as they leave the theatre. Good work by Joe
Brown and Ford Sterling. Twelve reels. — W. Burr,
Orpheum theatre, Lancaster, Wis. — Small town pat-
ronage.
LOOSE ANKLES (AT) : Loretta Young — April
18- 19. A real good picture that pleased most people.
Fazenda and Wales got slightly inebriated and their
comedy is the hit of the show. — H. R. Cromwell, Bed-
ford theatre, Bedford, Pa. — Small town patronage.
PLAYING AROUND (AT): Alice White — -April
4-5. Not so hot as Alice’s previous offerings, and not
as good. — H. R. Cromwell, Bedford theatre, Bedford,
Pa. — Small town patronage.
LAWLESS LEGION : Ken Maynard — April 18-19.
A good action Western that pleases. Seven reels. —
Orris F. Collins, Palace theatre. Rector, Ark. — Small
town patronage.
FORWARD PASS (AT) : Special cast — Our patrons
seemed to enjoy it. Recording not hot. Eight reels. —
Parkside theatre, Clinton, la. — General patronage.
IN THE NEXT ROOM (AT) : Special cast — April
11-12. An old-time “meller” which did not click and
was not so hot.. — H. R. Cromwell, Bedford theatre,
Bedford, Pa. — Small town patronage.
Key to Sound Symbols
AT^— All-Talking
TME — Talking, Musical Score, Effects
MC Musical Comedy
O — Operetta
ME— Musical Score, Effects (only)
DEFINITIONS: AT, a picture in which all
speaking to be observed in the essential action
is recorded, the designation including any musi-
cal score which the picture may have.— —TME, a
part-talking picture, the designation including
the musical score necessary in such types and
any sound effects.— MC, a picture corresponding
to the type of stage production called “musical
comedies,” being extravaganzas or revues featur-
ing musical acts and dancing and with all sound
essential to the action, including dialog, re-
corded.—O, a picture corresponding to the
light operas of the stage called “operettas.”—
ME, a picture which has a musical score, may
have sound effects, but which has no dialog.
NOTE : When no symbols appear directly after
the title, the picture was run in silent form.
■ ■ ~ ~ ~ T-—
Fox
LET’S GO PLACES (AT) : Special cast— April 9-10.
A good picture that was liked generally. Charles
Judels was great. Lola Lane, Sharon Lynn and Frank
Richardson good.— H. R. Cromwell, Bedford theatre,
Bedford, Pa. — Small town patronage.
SUNNY SIDE UP (AT): Gaynor-Farrell— March
17-18. The picture is all it is supposed to be. Clicked
nicely at the box office and made money on it, but
the disc recording was rather poor. — Walker and Don-
nell, Leroy theatre, Lampasas, Texas. — Small town
patronage.
SUNNYSIDE UP (AT): Gaynor-Farrell— April 14-
15. This picture is like magic at the box office, and
somehow it pleases, but personally I can’t see why.
I consider it a very ordinary program picture that is
getting by as a special. We made money with it and
had no complaints. However, I consider it the most
over-rated picture of the day. Buy it and make your-
self some dough. Thirteen reels. — E. F. Ingram, In-
gram’s theatre, Ashland, Ala. — Small town patronage.
SUNNY SIDE UP (AT): Gaynor-Farrell— April
21-22. Absolutely the best sound picture that I have
run. People just raved about it. Came back twice
to see it. Good dialog, music, clever dancing. Record-
ing fine on disc. Boost it and you will mop up at
box office. Thirteen reels. — Orris F. Collins, Palace
theatre. Rector, Ala. — Small town patronage.
HIGH SOCIETY BLUES (AT): Janet Gaynor— I
have read Brother Walker’s review on “Frozen Jus-
tice” in the April 19 number and agree with him in
all he has to say about "Frozen Justice.” Book and
play “High Society Blues,” advertise it to the limit,
and you will not regret it. Miss Gaynor is wonderful ;
such a sweet character. We have not yet played
“Sunny Side Up,” but I can hardly believe it is better
i
J. C. Jenkins
— His Colyum
The page of Jay see Jenkins’ com-
ment, together with his sundry and
several, but always interesting,
observations on other topics, is
found on page 33 of this issue.
Jaysee— Page 33
than this one. Miss Gaynor, stay with good, clean,
wholesome pictures and you will be the biggest star
in Hollywood. — D. E. Fitton, Lyric theatre, Harrison,
Ark. — General patronage.
BIG TIME (AT) : Special cast — April 16-17. An-
other picture about stage and Hollywood folks, which
is poison at my box office. However, this one is better
than the other 24 stage-musician-Hollywood themes I
have played in the past eight weeks. But you will
never know what pain is until you sit before your
screen and watch the terrible agony poor Mae Clark
endures as 6he tries to give birth to a song called
“Nobody Knows You as I Do.” There should be a
law against that. — J. S. Walker, Texas theatre. Grand
Prairie, Texas. — General patronage.
HOT FOR PARIS (AT) : Special cast — Fair pic-
ture. Recording fair to poor. Not a special. — E. N.
Collins, Star theatre. Humble, Texas. — General pat-
ronage.
HOT FOR PARIS (AT) : Victor McLaglen — April i
7-8. We were disappointed in this picture. Fell flat
at the box office. Recording just fair.— Walker and I
Donnell, Leroy theatre, Lampasas, Texas. — Small town
patronage.
HOT FOR PARIS (AT) : Victor McLaglen — April
7-8. Sold as a big special but not so hot. My patrons i
did not care for this. Recording fair on disc. Eleven
reels. — Orris F. Collins, Palace theatre. Rector, Ark.
— Small town patronage.
FROZEN JUSTICE: Lenore Ulric — Nothing to it.
Seven reels.— Parkside theatre, Clinton, Iowa. — Gen-
eral patronage.
THEY HAD TO SEE PARIS (AT) : Will Rogers—
April 16-17. A knockout from every angle. Plenty of
good comedy, good dialog and music. Will please 100
per cent. Good box office bet. — Orris F. Collins, Pal-
ace theatre. Rector, Ark. — Small town patronage.
THEY HAD TO SEE PARIS (AT) : Will Rogers—
March 12-13. Corking good entertainment. Clicked
nicely at the box office, pleased 100 per cent and we
made some nice money on this one. Many of our
patrons told us this was the best picture we had ever
shown. Brought some people to our theatre that had
never been there, so far as I know, and several
turned out for this one that seldom ever come. Will,
you’re okay. — Walker and Donnell, Leroy theatre,
Lampasas, Texas. — Small town patronage.
ROMANCE OF THE RIO GRANDE (AT) : Warner
Baxter — March 3-4. A wonderful production. Pleased
our patrons 100 per cent. Drew good and made
money on this one. Personally, I do not think there
is a better actor on the screen than Warner Baxter.
Recording on disc good in some sequences, while just
fair on some sequences. — Walker and Donnell, Leroy
theatre, Lampasas, Texas. — Small town patronage.
ROMANCE OF THE RIO GRANDE (AT) : Warner
Baxter — April 18-19. I’d like to take a crack at the
guy who convinced Fox that Mexican and Spanish
dialect would be good in talking pictures. If you can
understand what is said in this picture, you have
better ears than mine, or else the Western Electric
equipment failed to put it out. Take my advice and
pass this one up. Ten reels. — E. F. Ingram, Ingram’s
theatre, Ashland, Ala. — Small town patronage.
CAMEO KIRBY (AT) : Special cast — April 19-20-
21-22. Rather high class for small towns, but for
those who like high class entertainment, this is their
meat. Some swell singing and acting. — S. B. Ken-
nedy, Central theatre, Selkirk, Man., Canada. — Gen-
eral patronage.
THE VALIANT (AT) : Special cast — April 17-18-19.
Very good. A picture for the whole family and they
should all see it. — Clark & Edwards, Palace theatre,
Ashland, Ohio. — General patronage.
SALUTE (AT) : George O’Brien — April 16-17. A
good program picture. The football game in it is
great. Print good, recording fair. Eight reels. — P. G.
Held, New Strand theatre, Griswold, Iowa. — General
patronage.
WHY LEAVE HOME (AT): Special cast — Here is
a knockout ; I doubt if Fox knew the entertainment
value of this when he sold it. While sold as a pro-
gram picture, it’s a big special in entertainment. You
can’t promise your patrons too much on this one. —
D. E. Fitton, Lyric theatre, Harrison, Ark. — General
patronage.
THE LONE STAR RANGER (AT) : George O’Brien
— March 15. Played thi6 one day, Saturday, and oh,
boy, how they shelled out the dough to see this one!
Darn good picture — well directed. And George O'Brien
makes a dandy cowboy. Recording on disc excellent.
— Walker and Donnell, Leroy theatre, Lampasas,
Texas. — Small town patronage.
May 10, 1930
EXHIBITORS HERALD-WORLD
51
THE LONE STAR RANGER: George O'Brien —
April 19. Title and author drew us a fair house, but
the picture didn’t satisfy like the pre-sound Zane
Greys. Just two courses of action open for the small
house — install sound or close up. Silent product and
silent patronage dwindling fast, 60 we are electing
the safe and sane course and folding up this week.
Would have been plenty of money ahead to have done
so at least six months ago. Seven reels. — O. B. Wolfe,
Screenland theatre, Nevada, Ohio. — Small town pat-
ronage.
HARMONY AT HOME (AT) : Special cast — April
6-7-8. Just a good program picture. Not by any
means as good as “Why Leave Home.” Print good,
recording fair, singing very poor. Seven reels. —
P. G. Held, New Strand theatre, Griswold, Iowa. —
General patronge.
FOLLIES OF 1929 (AT) : Special cast— April 16-17.
This is a mighty good picture — fine singing and
dancing. In comparison to what they are making of
this type of picture nowadays, this one is crude, but
it’s good entertainment, just the same. — Bert Silver,
Silver Family theatre, Greenville, Mich. — General
patronage.
SONG OF KENTUCKY (AT) : Special cast— March
1. Just a fair picture with lousy recording on disc.
Most of Fox’s pictures have had excellent recording
but they surely did fall down on this one. — Walker
and Donnell, Leroy theatre, Lampasas, Texas. — Small
town patronage.
Gotham
THE HEAD OF THE FAMILY: Special cast—
April 2. Just a picture. Will barely get by. Don’t
ballyhoo this one.— Frank Sabin, Majestic theatre,
Eureka, Mont. — Small town patronage.
RIVER WOMAN: Special cast — -April 19. A good
production but rather dreary as to story and locale.
Too much high water. — Frank Sabin, Majestic the-
atre, Eureka, Mont. — Small town patronage.
MGM
THE GIRL SAID NO (AT) : William Haines — This
is a real Bill Haines picture. No rough stuff. A
good Sunday night picture. Recording poor in first
part of this picture. — W. Burr, Orpheum theatre,
Lancaster, Wis. — Small town patronage.
THE GIRL SAID NO (AT) : William Haines — -
Thi6 is the best Haines we have ever had. Brought
good business for three-day run. Haines good.
I Marie Dressier extra good. Ten reels. — G. G.
Mitchell, Imperial theatre, Newton, N. C. — Small
town patronage.
IT'S A GREAT LIFE (AT) : Duncan Sisters —
April 7-8. A real good picture and the Duncans
were good. Lawrence Gray is getting better. Some
people said this was as good as “Broadway Melody.”
— H. R. Cromwell, Bedford theatre, Bedford, Pa.—
Small town patronage.
IT’S A GREAT LIFE (AT) : Duncan Sisters —
April 9-10. A good, clean, entertaining picture.
Some beautiful technicolor scenes. Recording on
disc fine. — Orris F. Collins, Palace theatre, Rector,
Ark. — Small town patronage.
GIRL IN THE SHOW (AT): Bessie Love— Ex-
cellent recording on disc i6 about all we can give
this one. Nine reels. — Lee Brewerton, Capitol the-
atre, Raymond, Alta., Canada. — Small town patron-
age.
THEY LEARNED ABOUT WOMEN (AT): Van
& Sehenck — March 24-25. Why on earth Metro titled
this picture as they did is beyond me. This is a
fine picture but did not draw for us. The title is
very misleading, for one thing, and not many of
our patrons knew anything about Van and Schenck.
Rut just the same, this one is dandy entertainment.
The only thing I can see wrong with this produc-
tion is the fact that Metro added a night club scene
with a chorus of negro women with practically
no clothes on and absolutely nothing left to the
imagination, doing a vulgar dance that is disgust-
ing rather than entertaining. After screening the
picture we decided to leave this scene out and be-
lieve we did the right thing because we have been
criticised for showing some scenes that were not as
dirty as this one. — Walker and Donnell, Leroy the-
atre, Lampasas, Tex. — Small town patronage.
FREE AND EASY (AT) : Buster Keaton — Buster
Keaton will have to go some to make another pic-
ture as good as this one. Boost this one. Recording
good. Nine reels. — W. Burr, Orpheum theatre, Lan-
caster, Wis. — Small town patronage.
LORD BYRON OF BROADWAY (AT): Special
cast — April 18-19. A 100 per cent production, with
perfect disc recording. But business off, no matter
what is playing. Shearer, the recording engineer,
sure knows his stuff, and I don’t mean unless. Nine
reels. — Lee Brewerton, Capitol theatre, Raymond,
Alta.. Canada. — Small town patronage.
LORD BYRON OF BROADWAY (AT): Special
cast — Story about a tin pan alley song writer. No
drawing power and it lacks originality. Ten reels.
— W. Burr, Orpheum theatre, Lancaster, Wis. —
Small town patronage.
WOMAN RACKET (AT) : Special cast— April
14-15. An underworld story that is fairly interests
ing. — J. S. Walker, Texas theatre. Grand Prairie,
Tex. — General patronage.
WOMAN RACKET (AT) : Special cast — Just a
little picture but both of these stars can talk and
it will please more than some of these socalled big
ones. — Cozy theatre. Prairie Grove, Ark. — General
patronage.
A LADY IN LOVE (AT): Vilma Banky— This
would be a wonderful picture, no doubt, if I could
move my theatre over to the Latin quarter in New
York, but being in a tank town, it is everything
but what my people want. Boys, if you have this
one bought get ready to have a nervous breakdown
on the night you play it. If Metro has a few more
in store like this one, I’m sunk. Ten reels ofnoth-
ing. Disc recording punk. — R. A. Choat, Palace
theatre, Anson, Tex. — General patronage.
A LADY IN LOVE (AT): Vilma Banky— Was
disappointed in this one — that is, the star, Vilma
Banky. Not her kind of a picture. .The wailing
Italians got on my nerves. Poor recording^ in parts.
— W. Burr, Orpheum theatre, Lancaster, Wis. — Small
town patronage.
WISE GIRLS (AT) : Special cast— April 4-5. A
great comedy, clean as a negro’s tooth. Best record-
ing from this company since “Broadway Melody.
Should please any audience in spite of being too
long, with no hook in the talking. Will keep ^ny
audience in a roar. Nine reels. — W. F. Roth, Jr.,
New Palace theatre, Gallatin, Tenn. — General patron-
age.
DEVIL MAY CARE: Ramon Novarro— April 27.
Well, boys and girls, this brings to a close the
meteoric career of the Screenland. Like the meteor,
ran into the ground. Silent will not go any more
in a situation like this, not only because a con-
stantly increasing number of patrons will not look
at silent pictures any more, but also because, even
if that were not so, we cannot get satisfactory silent
production now. Despite all the bull handed out by
Mr. Distributor and his salesmen, the silent ver-
sions are less and less interesting to look at all the
time. Taking out the talking and sound effects
makes them insipid and kickless. The sound ver-
sion of “Devil May Care” is a pretty good picture,
eleven reels in length, with some technicolor. The
silent version is just another one of those costume
plays without much interest, too short for much of
a program, and not one single drop of color in it.
Bah 1 Novarro always has been one of our_ best
drawing cards and on that account and the immi-
nent closing of our house, we had good attendance,
but the picture did not make much of a bit. Oh,
well, it’s all over now. Au revoir! Six reels.—
O. B. Wolfe, Screenland theatre, Nevada, O. — Small
town patronage. [Editor’s Note: Sorry, O. B..
We’ll miss you as well as your reports. But— au
revoir means until we meet again. So — au revoir. ]
UNTAMED (AT) : Joan Crawford— April 16-17.
Here’s a picture, gents. Splendid recording on film
and a great performance by all the cast. Wait till
you hear Joan sing “The Chant of the Jungle.” —
S. B. Kennedy, Central theatre, Selkirk, Man., Can-
ada.— General patronage.
HALLELUJAH ( ) : Special cast April 14-15.
Had read many reports that this was a poor picture.
Will say this: It was an excellent picture portray-
ing true life of negroes, but Northern people gen-
erally will not like it. — H. R. Cromwell, Bedford
theatre, Bedford, Pa. — Small town patronage.
HALLELUJAH (AT) : Special cast— This had more
drawing power than anything we have run yet. And
they came back the second night. This was made
in Memphis and in Arkansas and it was true to
negro life. There is some real music in this, and
how that negro boy can sing! Recording on disc
good. — Cozy theatre. Prairie Grove, Ark. — General
patronage.
THE THIRTEENTH CHAIR (AT): Special cast—
April 14-15. Positively the world’s worst show. Two
stars are all right and can talk if given anything
to do, but the rest are English and talk as fast as
possible and you cannot _ understand anything they
say. It might go over if it had titles to explain
the talking. If you have this one bought, pay for
it and shelve it. There is positively no entertain-
ment in it. Seven reels. — Cozy theatre. Prairie
Grove, Ark. — General patronage.
SO THIS IS COLLEGE (AT) : Special cast — April
3-4. This is a good lively college picture. Record-
ing on disc good. However, we had one bad disc
that had been damaged. This will please but there
is no star that has much drawing power. Cliff
Edwards is in it and he is plenty good. Don’t see
why they don’t star this guy. — Cozy theatre, Prairie
Grove, Ark. — General patronage.
MARIANNE: Marion Davies — April 16. Very
good picture, the kind that pleases the average pa-
tron, although not as big and wonderful as some
exhibitors’ reports led me to believe. Ran this on my
two-for-25-eents bargain night and drew a good
crowd in spite of heavy downpour of rain. This is
my final bargain night, as I am preparing to fold
up and seek a better racket, and by the time this
appears in the Herald-World this flicker palace will
be only a memory. Seven reels. — O. B. Wolfe, Screen-
land theatre, Nevada, O. — Small town patronage.
THE TRIAL OF MARY DUGAN (AT): Norma
Shearer — April 7-8-9. A fair picture. It is nothing
but a trial from start to finish. A picture like this
one is okay once in about three years if the record-
ing on disc isn’t as rotten as this is. Eleven reels.
— M. Spector, Elite theatre, Kamsack, Sask., Canada.
- — Small town patronage.
HIS GLORIOUS NIGHT (AT): John Gilbert—
April 14-15. A fair program picture. Recording
very poor. Time Metro was improving it. Wasn’t
as poor a picture as I expected from other reports.
This picture didn’t draw at all. Paid too much for
it. Lost over $30 on two-day engagement. Metro,
in course of time, will make some kind of an adjust-
ment to help you out on the overbuys. They had
better improve the recording (disc) and give Gilbert
a much better story in his next picture, or else he’s
gone. — W. F. Roth, Jr., New Palace theatre, Galla-
tin, Tenn. — General patronage.
NAVY BLUES (AT): William Haines— April
11-12. Here’s a picture that sure brings 'em out.
Haines is a box office name. One of the best crowds
we’ve had in over a year. Metro should know by
now that talking, music and outside noises don’t
blend very harmoniously. Recording in first two
reels poor, rest of picture okay. Should go over
big anywhere. Hope MGM won’t impose on his
popularity by weak stories, as companies are accus-
tomed to doing when they find it out. Nine reels.
— W. F. Roth, Jr., New Palace theatre, Gallatin,
Tenn. — General patronage.
REDEMPTION (AT) : John Gilbert— April 13.
This is a good picture but no drawing card. Gilbert
did not fit in this one. Recording good. Seven reels.
— G. G. Mitchell, Imperial theatre, Newton, N. C. —
Small town patronage.
Paramount
MEN ARE LIKE THAT (AT): Hal Skelly— April
18-19. This is a talking version of the silent pic-
ture, “The Show Off,” which wasn’t anything then
and hasn’t improved much with age. This might
net please in any type house, but you can get by
with it without any grief. Don’t promise anything
much and you won’t have any kicks. Recording on
disc good. All Paramount recording is good. Seven
reels. — W. F. Roth, Jr., New Palace theatre, Galla-
tin, Tenn. — General patronage.
HONEY (AT): Nancy Carroll— April 21-22. This
sure is a natural at the box office. Nancy is taking
the honors away from Clara Bow, who is about gone,
unless her next picture is above the last ones.
Lillian Roth sure doe6 come in for her part of the
honors. Paramount will be starring her next year,
I do believe. Nancy is America’s sweetheart. Step
on it when you play it, it’s there. Skeets Gallagher
is also good. Eight reels. — W. F. Roth, Jr., New
Palace theatre, Gallatin, Tenn. — General patronage.
ROADHOUSE NIGHTS (AT): Special cast— April
7-8. A pretty fair melodrama. Kohler and Ruggles
are good as usual, but Helen Morgan not so hot.
Why do they let her (try to) sing in pictures?
Pleased those who came. Guess the title kept lots
of ’em away. Paid too much for this picture, hence
lost about $35 or $40 on a two-day stand. Six reels.
— W. F. Roth, Jr., New Palace theatre, Gallatin,
Tenn. — General patronage.
GREEN MURDER CASE (AT): William Powell—
April 13-14-15. A good talking picture of the kind.
But people are getting sick of murder stories, and
after the first show business was bad. Recording
very hard to understand. Star and cast fine. — -
Bert Silver, Silver Family theatre, Greenville, Mich.
General patronage.
GREENE MURDER CASE (AT) : William Powell
— Not so hot, with only fair recording. Full of
splices and misfilm6. Eight reels. — Lee Brewerton,
Philadelphia, Pa.
52
EXHIBITORS HERALD-WORLD
May 10, 1930
Capital theatre, Raymond, Alta., Canada. — Small
town patronage.
WELCOME DANGER (AT) : Harold Lloyd — April
16-17-18-19. Good picture. Little too spooky for
some. Did not draw so well here. Twelve reels. —
Arvid G. Wiklund, State theatre. New England,
N. D. — General patronage.
THE WILD PARTY : Clara Bow — April 16. Title
okay. Picture fair, just fair. — Frank Sabin, Majestic
theatre, Eureka, Mont. — Small town patronage.
THE WILD PARTY: Clara Bow— April 16. I’m
fed up on Clara and her whoopee racket and so are
my patrons. Guess she’s done around these parts.
Six reels. — Frank Sabin, Majestic theatre. Eureka,
Mont. — Small town patronage.
ABIE’S IRISH ROSE: Special cast— April 5. I
cannot praise this picture too highly. Think it
one of the finest I have ever shown. If, perchance,
you haven’t played it, do so without fail. — Frank
Sabin, Majestic theatre, Eureka, Mont. — Small town
patronage.
FIRST KISS: Special cast — April 12. Fay Wray
was lovely, so was the dream ship Gary built, but
I can’t figure out why this said Gary should be cast
as a lead. He should be doubling for Keaton. —
Frank Sabin, Majestic theatre. Eureka, Mont. — Small
town patronage.
WINGS: Special cast — April 23. A great show.
Fifteen spools is too long in upholstered chairs (mine
are veneer). Should have advised them to bring
cushions. Nevertheless, a wonderful story and pro-
duction. Fifteen reels. — Frank Sabin, Majestic the-
atre, Eureka, Mont. — Small town patronage.
REDSKIN : Richard Dix — March 29. Splendid pic-
ture but print was in bad shape, so you see where
I got off. — Frank Sabin, Majestic theatre. Eureka,
Mont. — Small town patronage.
WHAT A NIGHT: Bebe Daniels— March 22. News-
paper story, comedy and thrills. Went over okay.
— Frank Sabin, Majestic theatre. Eureka, Mont. —
Small town patronage.
Pathe
OFFICER O’BRIEN (AT): William Boyd— April
2-3. Good picture. Ernest Torrence great. — H. R.
Cromwell. Bedford theatre, Bedford, Pa. — Small town
patronage.
HIS FIRST COMMAND (AT) : William Boyd— This
is a pleasure to run. However, it followed a pic-
ture that was out of sync (see report on "Jazz
Heaven,” R K O) and business was rather light.
Good picture, good recording, very pleasing. Seven
reels. — E. N. Collins, Star theatre. Humble, Tex. —
General patronage.
HIS FIRST COMMAND (AT): William Boyd—
April 11-12. Just a fair program picture with one
reel of dumb technicolor. Recording on disc just
fair. Eight reels. — Orris F. Collins, Palace theatre.
Rector, Ark. — Small town patronage.
THIS THING CALLED LOVE (AT): Special cast
— April 16-17. Good sophisticated comedy-drama in
which ZaSu Pitts cries her way through with many
laughs. — H. R. Cromwell, Bedford theatre, Bedford,
Pa. — Small town patronage.
OH YEAH (AT) : Special cast — A picture that is
different and it brought many favorable comments
from our patrons. Recording on disc good. Eight
reels. — Parkside theatre, Clinton, la. — General pat-
ronage.
RKO
THE VAGABOND LOVER (AT): Rudy Vallee—
Oh, boy, how the women turned out to see this one !
But their husbands stayed at home. So when the
show was over everybody had a cackling good time.
They all seemed to enjoy it and remarked that he
(Rudy) was marvelous. Disc recording was nothing
to write home about. Eight reels. — Parkside theatre,
Clinton, la. — General patronage.
THE VAGABOND LOVER (AT): Rudy Vallee—
April 20. — Picture only fair. Rudy no actor but he
sings well. Marie Dressier holds picture up. Disc
recording fair. Eight reels. — G. G. Mitchell, Imperial
theatre, Newton, N. C. — Small town patronage.
THE VAGABOND LOVER (AT): Rudy Valee—
April 21-22. This is one of R K O’s socalled big ones.
This star can sing but he can’t act. Your patrons
will not pay to hear him sing when they can stay
at home and hear him sing over the radio. There
is nothing to the story. Marie Dressier was the
whole show. The girl is plenty good but even she
couldn’t put this over. — Cozy theatre. Prairie Grove,
Ark. — General patronage.
THE VAGABOND LOVER (AT): Rudy Vallee—
Not much entertainment in this one. Recording good
on disc, and in sync, but we had an RKO Mickey
comedy on the same program that wouldn’t talk with
the film. RKO claims to have a machine in Dallas
that tells whether or not a film is out of sync. May-
be so, but if they have, it was out of order when
they checked the last three pictures I have used from
them— or else we cut a foot or two of film out of
the picture, just for fun, as they intimate. Eight
reels. — E. N. Collins, Star theatre. Humble, Tex.—
General patronage.
THE DELIGHTFUL ROGUE (AT): Rod La
Rocque — April 18. A very good picture. Star and
cast fine. Gave good satisfaction. — Bert Silver. Sil-
ver Family theatre, Greenville, Mich. — General pat-
ronage.
LOVE COMES ALONG (AT) : Bebe Daniels— Bebe
Daniels is the only one of any note in this picture.
Her songs and voice register fine, but there is too
much French brogue in the other parts that does
not go in my house successfully. The recording of
music is fine in this picture. — Walter Odom & Sons,
Dixie theatre. Durant, Miss. — General patronage.
DANCE HALL (AT) : Special cast— April 9-10-11.
Story of a dance hall hostess who is not as hot as
the name would make you believe. Olive Borden is
too affected for a hostess in a dance hall. Arthur
Lake as the love-sick swain is good. Poor business.
Good recording on film. — S. B. Kennedy, Central
theatre. Selkirk. Man., Canada. — General patronage.
HIT THE DECK (AT): Special cast— April 7.
We put this one over big. Played it a week. Did
a good business. Picture good, we used plenty of
advertising on this one. Disc recording good.
Twelve reels. — G. G. Mitchell, Imperial theatre, New-
ton, N. C. — Small town patronage.
THE VERY IDEA (AT) : Special cast— April 19.
I cannot say much for this. Pictures of this kind
are inviting censorship. The acting is good but the
story is too risque. — Bert Silver, Silver Family the-
atre, Greenville, Mich. — General patronage.
SIDE STREET (AT) : Special cast— February 28.
A nice little program picture that seemed to have
pleased. Played one day to a very good house.
Recording on disc fair. — Walker and Donnell, Leroy
theatre. Lampasas, Tex. — Small town patronage.
JAZZ HEAVEN (AT) : Special cast — Because reels
from two to five were badly out of sync, I had to
take it off and close down. Carried the film into
Houston and screened it at a theatre there before
returning it to Dallas exchange. Not a change
was made in the film of any kind, yet when the
exchange got it, they advised it was in perfect
condition when it left them. Houston equipment
found five reels out of sync, same as mine. _ Some
places as much as four feet of film were missing.
This kind of thing is going to close my theatre if
it keeps up. Seven reels. — E. N. Collins, Star the-
atre, Humble, Tex. — General patronage.
NIGHT PARADE (AT) : Special cast— April 21-22.
A dandy program picture, with absolutely perfect
recording on disc. Every word clear, and I don’t
mean maybe. If R K O recording is like this on all
their pictures. I’ll be tickled pink. This picture has
a good prize fight and a dance sequence by Ann Pen-
nington. Eight reels. — E. F. Ingram, Ingram’s the-
atre, Ashland. Ala. — Small town patronage.
STREET GIRL (AT): Betty Compson— April 7-8.
We were late playing this one and we must have
got the first print made. Half of it was gone and
had blank places in to replace it. Betty Compson
can play a violin, and how ! But the music was .all
there was to it and our patrons want something
more than that. While they enjoy good music, they
also want a story.— Cozy theatre. Prairie Grove.
Ark. — General patronage.
SECOND WIFE (AT): Conrad Nagel— March 8.
Just a fair picture. Material not good enough for
Nagel. Recording on disc extra good. Drew fairly
good. — Walker and Donnell, Leroy theatre, Lampasas,
Tex. — Small town patronage.
United Artists
THE LUMMOX (AT) : Special cast— April 20-21-
22. This picture is certainly different. We never had
as many walkouts on a special. I call it a big-town
picture, and the bigger the better. The . acting of
Miss Westover is great, also that of Janis. Not a
grin, no comedy or music relief in it, and those, who
stayed to see it said it was fine. I am not a judge
of this kind of entertainment. One thing sure, it did
not draw after the first show or give general satisfac-
tion here. Too artistic. — Bert Silver, Silver Family
theatre, Greenville, Mich. — Genera! patronage.
TRESPASSER (AT) : Gloria Swanson — April 14-15.
A good picture, but the recording is bad on disc.
Wish United Artists would record better on disc. Ten
reels. — Orris F. Collins, Palace theatre. Rector, Ark. —
Small town patronage.
BE YOURSELF (AT) : Fanny Brice— March 31-
April 1-2. A very good production. Recording good
on disc. But picture failed to do its duty to the
box office, as you would expect from this widely
known star. Buy it right (if possible) and play it.
Pleased all who saw it. Six reels. — W. F. Roth, Jr.,
New Palace theatre, Gallatin, Tenn. — General pat-
ronage.
COQUETTE (AT) : Mary Piekford— April 9-10. A
good picture ruined by poor recording. I wonder if
this is a sample of United Artists recording. If it is,
I for one just can’t use these pictures. Print and
photography good. — P. G. Held, New Strand theatre,
Griswold, Iowa. — General patronage.
Universal
SHANNONS OF BROADWAY: Special cast—
Bought this for a special, advertised it as 6uch, hid
from our patrons as they went out. It would barely
get by as program picture. — H. F. Nokes, Elite the-
atre, Nixa, Mo. — Small town patronage.
SHANNONS OF BROADWAY (AT) : The Gleasons
— April 4-5. Nothing to it. Not even a fair program
picture. Print and recording good. Seven reels. —
P. G. Held, New Strand theatre, Griswold, Iowa. —
General patronage.
MISSISSIPPI GAMBLER (AT) : Joseph Schild-
kraut — April 23. Schildkraut and Bennett great in
this picture. You will enjoy this. The recording is
hardly up to standard. Seven reels. — L. P. Charles,
Grand theatre, Chetek, Wis. — General patronage.
SHOW BOAT: Special cast — March 15. Extra good.
Played with non-synchronized music, and some who
had seen it. in sound said they enjoyed it best in our
house. — H. F. Nokes, Elite theatre, Nixa, Mo. — Small
town patronage.
SHOW BOAT (AT) : Laura La Plante — April 23-
24-25. For some reason I had never seen this picture
until we played it, but I want to tell you right here
it is without a doubt one of the finest pictures the
screen has ever seen. Although the running time is
two hours, our patrons kicked because the picture was
so short, and when they like a picture that much
it must be good. Good recording on disc. By all
means, play this one if you have not already done so.
Thirteen reels.- — E. F. Ingram, Ingram’s theatre, Ash-
land, Ala. — Small town patronage.
TRAILING TROUBLE (AT) : Hoot Gibson— A few
more like the last two Gibsons and Hoot will be
through. This has no story and is not a Western,
and that’s what the exhibitors buy when they buy
Gibson, not Chinatown stories. Universal has no
reason to be proud of this year’s product. We have
played nothing outstanding in their product that made
any money at all. Such pictures as “Shanghai Lady,”
“Undertow,” “Last Performance,” “Shannons of
Broadway,” “Climax” — what a line of nothing for the
public ! We have not played either “Undertow” or
“Climax,” but have seen them and they don’t mean
a thing at our box office. I’ll be glad when this con-
tract of Universal’s is through. They were bought too
high for the quality they don’t contain and I think
that Carl Laemmle, if he reviewed this year’s prod-
uct, would soft-pedal his weekly effusions about his aid
to exhibitors. His stuff this year has not kept our
wolf from the door. It has lifted the latch for him. —
Columbia theatre. Columbia City, Ind. — General pat-
ronage.
SENOR AMERICANO (AT) : Ken Maynard — April
11-12. A pretty good Western. Ken Maynard pictures
went over better in silent than in talking, for me.
They don’t seem to click at the box office. His talking
is not plain enough. Print good, recording only fair.
Six reels. — P. G. Held, New Strand theatre, Griswold,
Iowa. — General patronage.
LONG, LONG TRAIL (AT): Hoot Gibson— April
10-11-12. Good talking Western. Not a special, how-
ever. Did a good business on thi6 Universal, which is
more than we can say for the other stuff. Seven reels.
— Arvid G. Wiklund, State theatre. New England,
N. D. — General patronage.
LONG. LONG TRAIL: Hoot Gibson— March 29.
Good Western. Hoot always makes us money. Six
reels. — H. F. Nokes, Elite theatre, Nixa, Mo. — Small
town patronage.
LONG, LONG TRAIL (AT): Hoot Gibson— April
12. Just an ordinary Western spoiled with cheap
music throughout. Hoot has a good voice but it is
drowned out. — S. B. Kennedy, Central theatre, Sel-
kirk, Man., Canada. — General patronage.
THE CLIMAX (AT) : Special cast — April 18-19.
Only fair, with no drawing power. Music and record-
ing poor. Seven reels. — P. G. Held, New Strand the-
atre. Griswold, Iowa. — General patronage.
HOLD YOUR MAN: Laura LaPlante— March 22.
Good picture. Six reels. — H. F. Nokes, Elite theatre,
Nixa, Mo. — Small town patronage.
BARNUM WAS RIGHT: Special cast — April 5.
Fairly good little picture. Five reels. — H. F. Nokes.
Elite theatre, Nixa, Mo. — Small town patronage.
Warner Bros.
SHOW OF SHOWS (AT): Special cast— April 14-
15-16. Really wonderful production, but recording not
so hot for Vitaphone. It seems to be slipping. Fif-
teen reels. — Lee Brewerton, Capitol theatre, Raymond,
Alta., Canada. — Small town patronage.
HONKY TONK (AT): Sophie Tucker— February
26-27. One of the best program offerings we had this
year. A1 Jolson has not got much on Sophie Tucker
when it comes to singing. Very good story and
recording excellent. But this picture fell flat at the
box office, and as usual Vitaphone took all our profit
for the score. — Walker and Donnell, Leroy theatre,
Lampasas, Texas. — Small town patronage.
IS EVERYBODY HAPPY? (AT): Ted Lewis—
April 13-14-15. Very good picture for all that like
jazz and music. Print and recording good. Seven
reels — P. G. Held, New Strand theatre. Griswold,
Iowa. — General patronage.
DISRAELI (AT) : George Arliss — April 14-15-16.
A good picture for school teachers, preachers and old
Englishmen, but there is not enough of them to pay
the rental of the film, never mind other expense. Re-
cording on disc just terrible. I still think that Vita-
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EXHIBITORS HERALD-WORLD
53
phone recording is the worst of the bunch. Nine
reels. — M. Spector, Elite theatre, Kamsack, Sask.,
Canada. — Small town patronage.
SAY IT WITH SONGS (AT) : A1 Jolson— April 7-8.
A better picture than “The Singing Fool,” but it cer-
tainly flopped here. Not more than half the business
of "The Singing Fool.” These pictures are too much
alike to be played close together. Good recording on
disc. Ten reels. — E. F. Ingram, Ingram’s theatre,
Ashland, Ala. — Small town patronage.
THE POTTERS, 2. — Very little entertainment to
any of the Vitaphone acts they have sent us so far. I
hope they will improve soon. — P. G. Held, New Strand
theatre, Griswold, Iowa. — General patronage.
SONG OF THE WEST (AT) : Special cast— April
14-15. Wonderful picture. Good clean entertainment.
The technicolor scenes are beautiful. Best work by
John Boles since “The Desert Song.” However, Joe
E. Brown almost stole the picture from Boles. —
Walker and Donnell, Leroy theatre, Lampasas, Texas.
— Small town patronage.
TIGER ROSE (AT): Special cast — March 10-11.
About the weakest picture we have played from War-
ner Brothers this year. Did not draw very good.
Recording on disc rather poor. — Walker and Donnell,
Leroy theatre, Lampasas, Texas. — Small town pat-
ronage.
Miscellaneous
COME AND GET IT (F B O) : Bob Steele— March B.
If your folks like action and lots of action, get it.
Very good prize fight climax. Pleased. — Frank Sabin.
Majestic theatre, Eureka, Mont. — Small town pat-
ronage.
TRACKED (F B O) : Special cast — April 9. These
darn dog pictures get my goat. They were drawing
cards once, but now they're passe. — Frank Sabin,
Majestic theatre. Eureka, Mont. — Small town pat-
ronage.
Serials
TARZAN THE TIGER (Universal) : Special cast —
Too much sameness. Serials are no money makers
for me. Print and photography good. Two reels. —
P. G. Held, New Strand theatre, Griswold, Iowa. — -
General patronage.
Short Features
(SOUND)
COLUMBIA
KRAZY KAT CARTOONS, 1 These are good
enough for any house. — H. R. Cromwell, Bedford
theatre, Bedford, Pa. — Small town patronage.
PORT WHINES, 1 The best Krazy Kat to date.
— Parkside theatre, Clinton, Iowa. — General patronage.
SILLY SYMPHONIES, 1.— One of the best single
reels on the market. — H. R. Cromwell, Bedford the-
atre, Bedford, Pa. — Small town patronage.
SKELETON DANCE, 1. — The best short subject on
the market. Advertise this like a feature. It's sure
great. — Orris F. Collins, Palace theatre. Rector, Ark.
— Small town patronage.
SPRING TIME, %. — Silly Symphony — Good, our
patrons get quite a kick out of these. — Parkside the-
atre, Clinton, Iowa. — General patronage.
WHEN THE CAT’S AWAY This is a clever car-
toon.— S. B. Kennedy, Central theatre. Selkirk, Man.,
Canada. — General patronage.
EDUCATIONAL
BIG JEWEL CASE, 2. — This is a knockout spook
comedy. — S. B. Kennedy, Central theatre, Selkirk,
Man., Canada. — General patronage.
DRUMMING IT IN, 2. — Only a fair all-talking
comedy. — S. B. Kennedy, Central theatre, Selkirk,
Man., Canada. — General patronage.
THE ELIGIBLE MR. BANGS, 2. Edward Everett
Horton — Fair comedy with fair disc recording. —
Parkside theatre, Clinton, Iowa. — General patronage.
MAD HOUSE, 2. — A real good matrimonial comedy.
— S. B. Kennedy, Central theatre, Selkirk, Man., Can-
ada.— General patronage.
TRUSTING WIVES, 2. Edward Everett Horton —
Very good, neat comedy. — Bert Silver. Silver Family
theatre, Greenville, Mich. — General patronage.
M G M
BEAR SHOOTERS, 2. — Our Gang — This is a real
Gang comedy. Plenty of good laughs. — Orris F. Col-
lins, Palace theatre, Rector, Ark. — Small town pat-
ronage.
BIG SQUAWK, 2. — Charley Chase — Good comedy.—
P. G. Held, New Strand theatre, Griswold, Iowa. —
General patronage.
BLOTTO, 3. — Laurel-Hardy — Another K.O. from
this team, with perfect disc recording. — Lee Brewer-
ton, Capitol theatre, Raymond, Alta., Canada. — Small
town patronage.
BOUNCING BABIES, 2 — Our Gang— Good comedy
with good recording on disc. — Parkside theatre, Clin-
ton, Iowa. — General patronage.
BRATS, 2. — Laurel-Hardy — All of these comedies
are good for us. The music in the background of
these comedies sure helps. Sound good. — - G. G.
Mitchell, Imperial theatre, Newton, N. C. — Small
town patronage.
CLYDE DOERR, 1. — A saxophone act that makes
a fair filler. Disc recording good. — Parkside theatre,
Clinton, Iowa. — General patronage.
50 MILLION HUSBANDS, 2.— Charley Chase— This
is a good Chase comedy. Very funny. Sound good. —
G. G. Mitchell, Imperial theatre, Newton, N. C. — •
Small town patronage.
HURDY GURDY, 2. — A poor excuse for a comedy.
Not a laugh in two reels. — Orris F. Collins, Palace
theatre, Rector, Ark. — Small town patronage.
LEAPING LOVE, 2. — Charlie Chase. — A good com-
edy.— Orris F. Collins, Palace theatre. Rector Ark. —
Small town patronage.
LOVE’S MEMORIES. 1. — A high - class number
which was not appreciated. — S. B. Kennedy, Central
theatre, Selkirk, Man., Canada. — General patronage.
MEN O’ WAR, 2. — Laurel-Hardy — These birds are
as good an any we have run. — Cozy theatre. Prairie
Grove. Ark. — General patronage.
M G M COMEDIES. — All good but Langdon’s, and
he will pass out in these as in silents. Do not look
for him on Metro’s next year’s comedy list. — H. R.
Cromwell, Bedford theatre, Bedford, Pa. — Small town
patronage.
A NIGHT IN A SHOOTING GALLERY. 2 The
class of the program. All in technicolor, with swell
music and clever dancing. — S. B. Kennedy, Central
theatre, Selkirk, Man., Canada. — General patronage.
SATURDAY’S LESSON, 2. — Our Gang — Fair Gang,
with synchronous score and a few effects, which were
out of sync. — Lee Brewerton, Capitol theatre, Ray-
mond. Alta., Canada. — Small town patronage.
WHY IS A PLUMBER, 2. — Average comedy. — -
Parkside theatre. Clinton, Iowa. — General patronage.
PARAMOUNT
GOOD-BYE, MY LADY LOVE, 1. — Very good short
subject. — Arvid G. Wiklund. State theatre, New Eng-
land, N. D. — General patronage.
LADIES’ CHOICE. 2. — A very good comedy (talk-
ing).— Bert Silver, Silver Family theatre, Greenville,
Mich. — General patronage.
PATHE
AESOP FABLES. — They have always been good and
they are getting better. — H. R. Cromwell, Bedford
theatre. Bedford, Pa. — Small town patronage.
FEMININE FITNESS, Sportlight. — Rotten record-
ing on film spoiled this. — S. B. Kennedy, Central
theatre, Selkirk, Man., Canada. — General patronage.
PATHE COMEDIES. — Since George LeMaire has
passed on, Pathe comedies are not so good. — H. R.
Cromwell, Bedford theatre, Bedford, Pa. — Small town
patronage.
A PERFECT MATCH, 2. — Terrible. Not even a
smile. Terrible, no entertainment at all. — Cozy the-
atre, Prairie Grove, Ark. — General patronage.
REVIEW NO. 215, 1. — Good filler. Fair record-
ing on disc. — Parkside theatre, Clinton, la. — General
patronage.
RUBEVILLE NIGHT CLUB, 2.— Good. They start
out laughing and laugh harder with very foot.
Funny for both children and adults. — Cozy theatre,
Prairie Grove. Ark. — General patronage.
THE SALESMAN, 2. — One that our patrons en-
joyed and it drew more comment from them than
any comedy we ever played. It is spicy. Disc re-
cording average. — Parkside theatre, Clinton, la. —
General patronage.
THREE ACES, 1. — Sportlight — Good, with good re-
cording on disc. — Parkside theatre, Clinton, la. —
General patronage.
TURKEY FOR TWO, 2. — Terrible, absolutely noth-
ing to it. One little chuckle very hard to hear.
We have had both the best comedies and the worst
from Pathe. — Cozy theatre, Prairie Grove, Ark. —
General patronage.
WOOD CHOPPERS, %. — Aesop Fable — These car-
toons would be more effective and enjoyable if they
would leave out most of the noise and synchronize
them with one musical instrument at a time. — Park-
side theatre, Clinton, la. — General patronage.
R K O
FAIR DECEIVER, 1. — A poor filler with recording
on disc that is not so hot. — Parkside theatre, Clin-
ton, la. — General patronage.
LOVE’S LABOR FOUND, 2.— Alberta Vaughn—
This is the best we have had from R K O so far.
Sound good. — G. G. Mitchell, Imperial theatre, New-
ton, N. C. — Small town patronage.
MICKEY’S BIG MOMENT, 2.— The bunk. Out of
synchronization and kids don’t seem to be doing
their own talking, with the exception of Mickey. No
entertainment. Lay off the McGuires.— Cozy theatre.
Prairie Grove, Ark. — General patronage.
UNIVERSAL
DOING HIS STUFF, 2. — Just another comedy. —
Parkside theatre, Clinton, la. — General patronage.
KOUNTY FAIR, 1.— Oswald Cartoon— Good, the
beet Oswald we have had so far. It seems as if a
good many of the adults enjoy them. — P. G. Held.
New Strand theatre, Griswold, la. — General patron-
age.
MATTER OF PURITY, 1. (Reissue)— Good when
it was made but not much now. — Parkside theatre,
Clinton, la. — General patronage.
OZIE OF THE CIRCUS, 1.— Oswald Cartoon— The
best short subject Universal has got. If you are not
using them, try one of them and I am sure you will
like them. — P. G. Held. New Strand theatre, Gris-
wold, la. — General patronage.
THREE BROX SISTERS. — Singing act. very much
town hall tonight. — Bert Silver. Silver Family the-
atre. Greenville, Mich. — General patronage.
UP AND DOWNSTAIRS, 2.— A fair two-reel com-
edy with a few laughs in it. — P. G. Held, New
Strand theatre, Griswold, la. — General patronage.
WARNER BROS.
VITAPHONE ACTS 3680, 937, 929, 918.— These
four acts all good. So far we have never played
many short subjects of other companies that were
in the same class with the Vitaphone acts.— Bert
Silver, Silver Family theatre, Greenville, Mich. —
General patronage.
(SILENT)
EDUCATIONAL
UP IN ARMS, 2. — Dorothy Devore — A thrill com-
edy which pleased fairly well. A lot of faked air-
plane stuff but it was pretty smoothly done and
got by. Lots of shrieks and yells from the kid sec-
tion.— O. B. Wolfe, Screenland theatre, Nevada, O.
— Small town patronage.
M G M
CAT, DOG AND COMPANY, 2.— Our Gang— It’s
been so long since I ran a Gang comedy that I can-
not judge this one by their previous efforts. How-
ever, it is a good comedy, compared to the average
that I have been running lately and patrons seemed
to get a big kick out of it. Good print and photog-
raphy.— O. B. Wolfe. Screenland theatre, Nevada, O.
— Small town patronage.
ANGORA LOVE, 2. — Laurel-Hardy — -First one of
these we have had for six months or more, and how
they did clap when the title appeared on the screen !
Best comedy we’ve had since the last Laurel-Hardy.
Practically as good as their previous only silent
comedies and there are but a couple of places where
one notices the absence of sound. This comedy
saved our final program from being a washout. Glad
we had something extra good for the last show.
So long, everybody. — O. B. Wolfe, Screenland the-
atre, Nevada, O. — Small town patronage.
Available for
Pictures
GAYETY THEATRE
St. Louis, Mo.
Seating 1600
$30,000 recently spent beautifying this theatre.
CRAWFORD THEATRE
Wichita, Kansas
Seating 1200
Both theatres equipped with every device ex-
cept talkie equipment. Will lease outright or
take percentage of gross as rental. Respons-
ible parties only address C. P. Crawford,
Crawford Theatre, El Paso, Texas.
54
EXHIBITORS HERALD-WORLD
CHICAGO PERSONALITIES
By JIM LITTLE
JUST a few more notes concerning the new Film Exchange, notes which ar-
rived too late to get into last week’s “book.” It might be of interest to know
that the building will he a five story, fireproof structure, designed and to be
constructed in strict accordance with the rigid regulations imposed by the Na-
tional Board of Fire Underwriters and the City Ordinance for buildings of this
type.
TT will contain office space, inspection
rooms, display rooms, shipping rooms and
special vaults and storage facilities which will
be essential in meeting the requirements of
the motion picture distributor. The exterior
walls of the building will be faced with se-
lected face brick, trimmed and ornamented
with Indiana limestone. The interior con-
struction will be of the improved fireproof
type with hollow tile partition walls, metal
window frames, etc.
The finish on the interior will be strictly
modern in character; the halls and lobbies to
have marble tile floors and marble wainscot-
ing. All public rooms will have ornamental
plaster cornices. Adequate elevator facilities
will be provided for by two passenger eleva-
tors and one freight elevator. The entire
building will be equipped with an automatic
sprinkler system. On the roof there will be
a superstructure housing two complete minia-
ture theatres for test showings.
* * *
Albert Dezel has bought the rights to “The
Primrose Path,” Helen Foster’s first all talk-
ing picture, for the states of Wisconsin, Min-
nesota, North Dakota and South Dakota. The
deal was closed direct with Willis Kent, the
producer of the film, during his recent trip
to Chicago. Dezel has assigned Harold Wal-
kins and Les Davies to roadshow the picture
in this territory. Dezel also cooperated with
Irving Mack in preparing the press material
on “The Primrose Path,” and we must say
that the press book is a mighty fine piece of
work.
^
Sam Schaefer, owner of the Illinois Theatre
Seat Exchange, has moved from his former
location at 12 East Ninth street to his new
offices at 1029 South Wabash avenue.
We understand that in Evanston may be
found a certain type of super-refrigerator, a
marvelous contraption which has the astound-
ing capacity of more than sixty cubes of ice.
Now, sixty litle cubes of ice
Frozen so evenly and so nice
Will not allow anyone to stall
In making a lusciously cool high —
But figure it out for yourselves, gentlemen.
By the time the last has been used, more will
have been frozen. Pretty fair, eh what?
* * *
The United Artists convention, which was
held at the Stevens hotel April 27, 28 and
29, was a great success, both from the stand-
point of mental labor and the superiority of
the entertainment, which the members were
able to enjoy despite the series of meetings
which lasted many hours each. By the Way,
on Sunday, the group convened at 9 in the
morning, _ and adjourned at 12 (midnight).
The highlight of the Monday evening cli-
max was the presentation of a Longine watch
to A1 Lichtman, a beautiful affair with
myriads of jewels in it, presented by the
group. Haskell Masters, general Canadian
manager, made the presentation speech in a
very “masterly” manner.
Talent galore was present, but this time it
was organizational talent, and it was excellent.
No one even dreamed that such inate talent
could be found among a bunch of salesmen,
but, exceptional salesmen evidently means ex-
ceptional talent. However, Eddie Grossman
charmed the entire assembly with his piano
renditions and his singing (he really is an
unusual fellow, something like a surprise
packet) and then Bruce Gallup gave a little
song. A manager from Texas brought in a
little of the old West in his lariat twirling.
One act playlets, containing a wealth of
humor, were put on in a most delightfully
impromptu manner, and caused no end of
amusement. Of course, A1 came in for some
of the takeoffs. Cresson E. Smith is to be
commended for arranging such a novel pro-
gram. We should like to ramble on at length,
but just one little page hardly carries that
privilege with it.
* * *
Bowing to the need for more room to hold
Chicago’s ever growing transient population,
and possibly, if not probably, as a precursor
of 1933, the old Alcazar and Rose theatres,
with some score of years of film tradition
behind them, are being demolished to make
room for the new addition to the hotel Mor-
rison, which when completed, will give that
hostelry about 4,000 rooms in all, placing it
in the category of one of the largest hotels
in the world. The last picture to be shown
at the Alcazar was Tiffany’s, “Marriage by
Contract.”
jj? ^
The wind has been wreaking havoic with
all loose objects such as hats, bus signs, etc.,
and now and then we became more firmly
convinced that anyone who could design a lit-
tle lead weight to go in the hem of a flighty
skirt would win the eternal thanks of the
little ladies who grace the row and would
perhaps save them from considerable em-
barrassment.
* * *
A new theatre is to be erected in Rochelle,
111., by a group of about 1,000 business men.
Sound Pictures for
Ten Cents Admission
(Special to the Herald-World)
CINCINNATI, May 6. — Cincin-
nati seems to glory in low admissions
for sound pictures. One of the houses
in the Libson chain, in which sound
was recently installed, is showing
pictures at 15 cents. A new house,
known as the Rialto, will be opened
shortly in the building formerly oc-
cupied by Heuck’s Opera House,
where daily change sound pictures
will be shown at ten and twenty
cents.
May 10, 1950
That is somewhat of a new angle to the II
activities of business men’s organizations, and I
we shall be quite interested to see how the ex- I
periment turns out.
* * *
Ben Berve, owner of the Oregon theatre
in Rochelle, was defeated in the general elec-
tion for the office of sheriff.
Nat Bloomberg, accompanied by J. S. Mc-
Curdy, has returned from a trip to Denver,
Omaha and other points in the middle west.
* * *
Garrett Cupp, connected with the exploita-
tion department of Tiffany, is spending sev-
eral weeks in Chicago in connection with the
opening of “Journey’s End” at the Garrick
theatre.
* %
And, speaking of the opening of “Journey’s
End” at the Garrick, it was a rather notable j
affair, both pictorially and socially. Official
representatives of many nations were present,
while the bench and those holding civil office !
were out in force. It was quite a gala event,
and it is quite probable that of those who
went, very few, if any, were disappointed.
* * *
The lure of the ring continues to linger in
the attentions of various members of Chi-
cago’s filmdom, and the other night found
Dave and John Balaban interested spectators
at the Tuffy Griffith fight. This fact was
mentioned by Henri Ellman, so we may be l
right in surmising that he was present also.
* * *
The Standard theatre, of which Louis
Brakers is the owner, is being installed with
Western Electric sound equipment.
* * *
By the way. The great headgear mystery
of a week ago has been solved, and we have
a vague idea as to how the other fellow ;
looked in Frank Ishmael’s hat, but unfortu-
nately, we didn’t see him. Some hats, of j
course, look very much alike, but as far as jj
can be found out, aside from an external
similarity, the linings of both chapeaux (get
out your French dictionary and see if that is
correct) were synonymous. Therefore, when
Max Schwartz arose from a more or less satis-
fying repast, he nonchalantly appropriated :
Frank’s hat, which left only one other hat |
to take, wide of brim and large of size, for f
Max does wear a hat a bit too large for
Frank. And so, although strange things hap-
pen in a Y. M. C. A., this was merely a case
of mistaken identity.
* * *
Felix Mendolsohn is “wintering” at French r
Lick Springs, but the day this was written,
the night after the big storm, which was the j
tail end of a tornado (if that was the tail j
end, we are in no particular rush to see the
real thing) it was such a beautiful day that
we’ll wager even French Lick couldn’t boast
such weather. Now perhaps we’ve said
enough, for in a few days we may be wishing
we were there too.
* * *
At the Congress hotel on May 9, one of the
outstanding gatherings of the spring season,
as far as the Row is concerned, takes place,
and that is the annual party of the Metro-
Gold wyn-Mayer outfit. Elaborate plans have
been made, under the able supervision of Fred
A. Bartow, and the affair promises to be in
keeping with the bevy of pulchritude which
one sees while wandering around the M G M
office. It must be said that is a pleasure and
a joy to enter a room in which, turn as you
may, you can always see a winsome face
and a pretty smile. But to get back to the
party. Lawrence Tibbett, who gives a concert
on the eighth, waited over so he could attend
the attraction. A buffet lunch is to be served,
and interspersed throughout the evening of
dancing will be a number of novelties, in
which the Robbins Music company and Will
Harris, of B & K productions will have an
arranging part.
* * *
Incidentally, the national M G M conven-
tion is to be held at the Drake this year, May
18-21 inclusive.
Theatre Managers
Projectionists
Unless You Possess the Theatreman’s Ency-
clopedia You Are Working Either Under a
Handicap or Incurring a Risk.
There is no better safeguard against a delayed break'
down in the operating equipment of a theatre and the
resultant inconvenience to patrons and possible refund
of a performance receipts, than a set of RICHARD'
SON’S MOTION PICTURE HANDBOOKS cover'
ing every phase attendant on the technique of projection
and sound manipulation.
A most necessary assistant in theatre management is
BUILDING THEATRE PATRONAGE (by Barry
and Sargent). This work shows you how to profitably
advertise and exploit your house and program — how to
adroitly handle every problem associated with theatre
operation. Endorsed by most of the leading theatremen
in the world.
Richardson’s Motion Picture Handbook — Vol.
1 and 2 $ 6.20
Richardson’s Motion Picture Handbook — VoL 3 5.10
Complete Set (the three volumes) 10.20
Building Theatre Patronage 5.10
Remittance to accompany order, unless you
wish hoo\s sent C.O.D.
Order from
Herald-World Bookshop
407 S. Dearborn Street - Chicago, Illinois
with
Marjorie Beebe
^Land
George Duryea
MACK SENIETT COLOR
fvft Process
(j^LctjUA^-^
•THE SPICE OFTHE PROGRAM"
EDUCATIONAL FILM EXCHANGES, Inc.
W. HAMMONS, President
Member. Motion Picture Producers and Distributors of America. Inc., Will H. Hays, President
K SENNET
TALKING COMEDIE
make us see the funny side of
own pet fads and foibles. And
your patrons not only laugh at th
while on the screen, but remem
them with a smile afterward.
There’s a real idea in ev
MACK SEN NETT Talking Come
An idea based on some vital tim
subject in our crowded modii
lives. Often gently satirical,
ways funny.
This timely interest is one
the things that have put MA
SENNETT Talking Comedies ii
the greatest percentage of possi
situations ever achieved by s
brand of
comedies.
modern short feati
Directed by
A. Leslie Pearce
FAT WIVES FOR THIN
What is your favorite hobby? You’ll find it kidded pleas-
antly in some MACK SENNETT Talking Comedy.
Is it golf? "MATCH PLAY” shows Walter Hagen and
VLeo Diegel as part of the fufiniest fussy foursome that
ever played the links.
Is it bridge? "HE TRUMPED HER ACE” is a
delightfully smart comedy on this favorite cause of
modern divorce.
Is it flying? "HONEYMOON ZEPPELIN” is one
of the most thrilling comedies any producer ever made—
and as funny as it is thrilling.
Is it radio? ” RADIO KISSES” is another ultra
modern farce proving even cupid may have a broken heart.
Is it dieting? ”FAT WIVES FOR THIN” will help
you to laugh and grow fit even if you are in the midst of
an eighteen-day starvation diet.
with Flame-Proof Safety
at Low Cost Here is an example of how the makers
of Westfelt are always a step ahead of
progress in every field of industry where Felt is essential. And <t IS essential to
the motion-picture industry for efficient, economical, flame-proof Acoustics.
Hundreds of Theatre men have discovered that Westfelt is the logical, econom-
ical, simple answer to the new problem demanded by the Talkies.
It conquers echo and reverberation yet can easily be installed by your own
employees. Requires no expert engineering; involves no architectural difficulties.
Westfelt is flame-proof; make the Test (shown below). See for yourself how
Westfelt resists the flame. We shall be glad to send sample.
coustica!
mm wmmmmmumm
estfeft
FLAME - PH OOF
FREE BOOK
Tells the causes of poor
Acoustics and the remedy.
Send for free copy today —
it may save you thousands
of dollars.
Acoustical Division
WESTERN FEET WORKS
4020-4 115 Ogden Ave., Chicago, 111.
Also manufacturers of Rug and Carpet
Cushions and man ufacturers and cu tters
of felt for all uses.
Eastern Sales Offices: E. W . Potter & Co.
295 Fifth Avenue, New York City
99, No. 6
May 10, 1930
Universal Now Offers You Dual Sound on Film anti
Disc Equipment at an Unheard of Low Price
Whether You Already Have Talkie Equipment in Your House
or Not This Announcement Should Be Interesting!
THE day of prices of talkie equipment prohibitive to the average exhibitor has passed
Universal Film Screening Company, determined to do its share in the advancement
of the Industry, announces after much experimentation and night after night actual tests
for Disc Equipment only
F.O.B. St. Louis
Originally $1,250. Reduction due to im-
S’Renco Disc Reproducing
Equipment
Equipment includes:
2 complete S'Renco 18 in. Turntables equipped
with incomparable pickup and quarter horse
power motor. The pickup gets everything on
the disc. The dynamically balanced motor
unit, independently supported, assures perfect
synchronization.
2 Wright-Decoster No. 9 Horns
2 Wright-Decoster Speakers
2 Webster Amplifiers
1 Webster Fader
1 Monitor Horn
250 feet of No. 14 B-X Wire
Complete simple instructions and blue prints so
that any projectionist can install without fear of
error.
You cant compare its excellence
ivith its price
The S*Renco Dual Sound
Reproducing Equipment
at a new low price that by comparison is
astonishing.
If you are considering installing Sound ii
your house, do not make your final decision
until you have investigated this new equipment.
If your theatre is already equipped with
Sound that is not giving perfect satisfaction,
write us. Our turntables with motor drive and
projector attachment have been found to be a
surprisingly fine cure for faulty disc sets.
If you have disc equipment alone, S’Renco
Sound On Film Equipment, sold separately,
will complete your outfit.
All S’Renco Reproducing Equipment is made
of the highest type of material and is covered
with a binding guarantee. Our Sound On Film
is fully protected by patents. We sell outright
and make no service charges whatever.
Investigate this wonderful equipment that is
setting a new standard for reproduction. Your
name and address on a post card will bring full
information. Just tell us seating capacity and
give dimensions of auditorium.
Our engineers will render you expert advice
on acoustics, if you desire — no obligation.
Universal Film Screening Co.
3318 Olive Street
Saint Louis, Mo.
ay 10, 1930
Exh ibitors H erald- World
fills the House on
Hot July Nights
P RE-COOLED, crisp, purified
air — people go miles to enjoy it
in hot, sultry summer weather! You
can turn on this refreshing comfort
instantly and control it as desired,
when you put in a Kooler-Aire,
Nature’s Healthful Refrigeration.
It is a star summer attraction in
scores of prominent theatres — due
to efficient COOLING, SILENT op-
eration and low running expense.
This new book will
give you complete in-
formation. Don’t wait
until the season is too
far advanced. Write
today for your copy.
KOOLER-AIRE ENGINEERING CORPORATION
1915 Paramount Bldg. New York, N. Y.
4
Better Theatres Section
May 10, 19i
T f j
HE BEAT O
A THOUSAND HAMMER!
Hammering incessantly ... grinding ... crushing ... tearing away at the life
your carpet . . . that is what your patrons’ steps do to the floor coverings
your theatre.
Day in, day out . . . seven days a week . . . your carpet is subject to one of t,
most gruelling tests a floor covering can receive. No ordinary carpet can si
vive. Only a super^quality floor fabric can win out.
BigeloW'Sanford theatre carpets know the job which they face. They kno
the importance of sturdiness ... of extra wearability. They are planned, frc
the start, to deliver this kind of service. All through the actual weaving
the fabric, back to the choice of the raw wools which make up their yai
their intended purpose is never lost sight of. Excellent service results natural!
See BigeloW'Sanford floor fabrics, in patterns designed for theatre use,
your dealer. Write for his name and address.
'T T
BIGELOW-SANFORC
RUGS AND CARPETS
Woven in the mills of the Bigelow-Sanford Carpet Co. Inc.— an organization which embodies the combined resources and experience ofAmeric
oldest rug and carpet weavers — the Bigelow-Hartford Carpet Company and Stephen Sanford & Sons, Inc. Mills at Thompsonville, Connectic .
Amsterdam, New York; Clinton, Massachusetts. Main Sales Office: 385 Madison Avenue, New York . Sales Offices: Boston • Philadelp i
Pittsburgh . Atlanta • Dallas • St. Louis • Chicago • Detroit • Minneapolis • Denver . Los Angeles • San Francisco • Seat '
lay 10, 1930
Exhibitors Herald-World
5
The Rialto Theatre, Joliet, Illinois
In this beautiful theatre , Acousti-Celotex
subdues reverberation, so that the true tones
of voices or instruments travel clear and
distinct to the farthest seat.
What surprises
the manager most . . .
OU are definitely assured of splendid
hearing conditions for the presentation
’ sound pictures . . . when you apply Acousti-
elotex.
The recommendations of Celotex Acous-
:al Engineers state the exact footage of
cousti-Celotex and the proper places for its
jplication in order to insure the results you
e after.
You confidently expect increased patron -
;e when you announce the acoustical cor-
ction of your theatre. But what surprises
ie manager most is the way box-office re-
:ipts continue to grow through the follow-
g weeks and months.
The Rialto Theatre, Joliet, Illinois, is one
among many theatres that Acousti-Celotex
has helped to place upon a thoroughly profit-
able basis. Here words and music travel,
clear and distinct, to the farthest seats.
These facts have outstanding
importance :
Quick, easy installation — Acousti-Celotex
comes in single, finished tiles, quickly and
easily installed in new or old buildings — fas-
tened directly over existing walls and ceilings.
Decorative adaptability — Acousti-Celotex
brings distinctive beauty to the theatre. Its
decorative adaptability assures harmony with
almost any architectural or decorative scheme.
Permanent and " fool-proof " — This treat-
ment is a permanent treatment with a very
low cost of upkeep. Acousti-Celotex tiles can
be painted and repainted — even with lead
and oil paints — without impairing their effi-
ciency. Carelessness cannot destroy their
value.
Tested in many fields — Architects and
builders are familiar with Acousti-Celotex.
Long before the advent of sound pictures they
had used this remarkable material to pro-
vide "better hear ing”in auditoriums, churches,
schools, colleges and many other types of
buildings.
Submit your problems to the Acoustical
Engineers of The Celotex Company for study
and analysis . . . without charge or further
obligation.
THE CELOTEX COMPANY
919 N. Michigan Avenue, Chicago, Illinois
In Canada: Alexander Murray & Co., Ltd., Montreal
Sales Distributors throughout the World
Acousti-Celotex is sold and installed by approved
Acousti-Celotex contractors
N T f q
0. S. A-
The word
CeilotteX
(Reg. U. S. Pat. Off.)
Is the trademark of and indicates manufacture by
The Celotex Company, Chicago, III.
Acousti-Pelotex
FOR LESS NOISE-BETTER HEARING
6
Better Theatres Section
May 10, 19 ■
Theatre Curtain Equipment
_ /V* 290 WOOD CURVf
-/VP 290 STRAIGHT TR’ACK
A/9 289 - 2 Puilfy
Curved track is all
wood; straight track is
wood and steel. Dia-
gram illustrates typi-
cal arrangement of
R-\V equipment , in-
cluding track , pulleys
and ropes, for “ round -
t he-corner” instal-
lation.
Sliding curtains in theatres, auditoriums, schools, parish
houses and community centers always operate smoothly and
silently with R-W hangers and track. The hangers are made
of hard wood, splierieal with flat ends. Operating ropes pass
through special brass bushings. The track consists of oiled
hard wood runways clamped inside steel housing. The prin-
ciple of “wood against wood” insures silence and smoothness
and eliminates ordinary operating troubles.
Horizontal , Slide or Vertical Curtains or Screens
Electrically Operated on R-W Equipment
Manual or electric operation of R-W equipment is optional. The
R-W Electric Operator (No. 1100) is specially suited to moving
picture houses and commercial theatres. Complete start and
stop control with buttons can be located at several points in
theatre. Absolute safety and trouble-free operation are assured.
I
'
Consult an R-W engineer about any curtain hanging problem.
Write for complete information today.
Richards-Wilcox Mffl- Co.
"A HANGER FOR ANY DOOR THAT SLIDES"
AUHORA, ILLINOIS U. S.A.
Branches: New York Chicago Boston Philadelphia Cleveland Cincinnati
Indianapolis St. Louis New Orleans Des Moines Minneapolis Kansas City
Los Angeles San Francisco Omaha Seattle Detroit Atlanta
Richards-Wilcox Canadian Co., Ltd., London, Ont. Montreal Winnipeg
Exhibitors Herald-World
7
ly 10, 1930
^ '
LeQding Sound Equipment
manufacturers endorse New Silent Supreme
Cooling Systems for today’s theatres.
Sipreme assures theatre owners that the New Model Supreme Cooling Systems set
r;w standards for effective, draftless cooling, noiseless performance, and absolute
speed control to meet changing weather conditions.
] EADING theatre circuits and the fore-
fJ most theatres are standardizing on
ppreme Cooling — with repeat orders —
bsitive proof of satisfactory all around
prformance.
'our theatre, too, can have this modern,
Efective and noiseless system. Summer
Doling is good business. Keep business
pod this summer by planning now, while
Lere is still ample time to have your sys-
tm ready for hot weather.
A 7^3 H.P. 5-speed motor is employed
with this size unit. Model A Wheel,
single width, employs a 5 H.P. 5-speed
motor.
No Washed Air
ipreme Cooling is second only to mechanical refrigeration. The
r washing system, that can add only humidity, was discarded by
ipreme several seasons ago. We cannot recommend washed air,
lless used with refrigerant.
Fill in the Coupon Today!
Right now, while the matter is fresh in your mind. Let us send you
our recommendations on the proper size system for your theatre,
tell you all the facts about these new silent Supreme Systems that
are so indispensable for profitable summer showing. Be ready for
warm weather and a profitable summer.
The Automatic Oscillating Air Diffuser
An exclusive Supreme feature. Increases cooling effect
eliminates drafts
Blower Bill sez: “It’s silent like a
sleepin’ kitten — not even a purr. No
wonder Supreme is supreme.’’
Supreme Heater & Ventilating Corp. S 3
St. Louis, Mo.
Send all the details of your Noiseless, Draftless Cooling Systems
Name
Address
Theatre Seats
Dimensions: length
; width
; height
Balcony (yes)
(no)
seats
Have you a cooling system now?
Why is it unsatisfactory?
Published every fourth week in conjunction with Exhibitors Herald-World and de-
voted to the design, construction, equipment and operation of the motion picture theatre
BETTER THEATRES
EDITORIAL AND
ADVERTISING OFFICES
CHICAGO
407 So. Dearborn St. Telephone
Harrison 0036. Cable Address:
Quigpubco
Edwin S. Clifford, General Manager
Jay M. Shreck, Managing Editor
George Schutz, Associate Editor
Charles B. O’Neill, Advertising
Manager
George Clifford, Business Manager
NEW YORK
565 Fifth Ave. Telephone Wick-
ersham 2366-2367
Raymond Gallo
Eastern Representative
HOLLYWOOD
1605 North Cahuenga St. Tele-
phone Gladstone 2118-2119
Douglas Hodges
West Coast Representative
LONDON
The Bioscope, Faraday House, 8-10
Charing Cross Rd., W. C. 2
The successful theatre today is the
one that pays strict attention to
its physical features. Cinema pa-
trons demand more than pictures.
They must be given every degree of
comfort, convenience and atmos-
phere.
To the enterprising exhibitor Better
Theatres each issue presents numer-
ous ideas and suggestions for in-
creasing profit through better pub-
lic service and management.
SUBSCRIPTION RATES
United States and its possessions,
Canada and all countries of the
Americas — $3.00 per year
Great Britain and its colonies —
£1 per year
Other foreign countries —
$5.00 per year
Single copies, 25 cents
Advertising rate cards and Audit
Bureau of Circulation statements
furnished upon application.
IN THIS ISSUE
Vol. 99, No. 6 GENERAL FEATURES May 10, 1930
Advertising Pays — But What Kind? By Frank Whitbeck 17
Designing the Theatre Exterior: By Robert Boiler 21
The New Casino on the Shore of Avalon 24
Warners’ New Hollywood in New York 27
The New Ritz Theatre in an Old American Mission Town .'. 30
Recent Decisions of the Courts Involving Theatres : By Leo T. Parker 34
The Economical Equipment Budget : By Walter E. Green 35
Publix Adds Another to Its Great Chicago Group : By Arthur Fred-
erick Adams 36
DEPARTMENTS
Sound in the Theatre ( Page 39)
Photographing Sound Conditions : By Potter B. Brayton 39
New in the World of Sound : Equipment News and Comment 44
Sound Talks by F. H. Richardson 48
The Problem of Strays in Disc Attachments : By Hugh S. Knowles.... 50
Better Projection ( Page 53)
New Styles in Effects, and Other Articles : By F. H. Richardson 53
Planning the Theatre (Page 60)
MISCELLANEOUS
Notes on Writers and Subjects in This Issue 14
Editorial 26
Notes on Equipment Affairs: Equipment News and Comment 61
Booklets: Reviews of Late Brochures and Bulletins 62
New Projects 71
Index to Advertisers 72
[ The editors ore not responsible for literary material or pictures , either
in their hands or in transit , unless specifically ordered by them~\
[8]
i 10, 1930
Exhibitors Herald-World
9
>r the LARGE theatre and the SMALL theatre
>hns-Manville offers scientific Acoustical Materials
IMPROVISED acoustical materials may prove
to be as expensive and short-sighted as second
rate sound equipment. No theatre owner wants
to spend any more money than is necessary to
correct the poor acoustics of his theatre, yet the
buying of acoustical treatment on price alone is
almost certain to cause you more costly expense
later.
If you want to correct the acoustics of your
theatre with certainty and at minimum expense
call in a J-M Engineer. Let him advise you how
the job can be done right and economically.
Johns-Manville offers a range of acoustical ma-
terials that scientifically meet the needs of the
small theatre and the large theatre.
Our engineers are skilled in every branch of
this science of acoustics. As pioneers, we have
developed the materials essential to the work of
sound control. These materials range in price to
S'! Johns -Manville
ACOUSTICAL AND SOUND
CONTROL TREATMENT
meet the needs of every theatre and every deco-
rative effect.
In buying acoustical materials
consider the fire laws
The use of inflammable materials in your theatre
to correct its acoustics is a dangerous practice.
J-M acoustical materials have been passed on by
the strictest of building boards. By installing J-M
Acoustical Treatment you can prevent unnecessary
trouble and expense in the future.
Call in a J-M Acoustical Engineer. It will put
you under no obligation and from this man you
will get the facts about conditions in your theatre,
and how they can be economically corrected.
• • •
Your investment in your theatre is safest under a J-M
Built-up Roof, bonded for a definite term of years.
Address JOHNS-MANVILLE
At nearest office listed below
New York Chicago Cleveland San Francisco Toronto
( Offices in all large cities)
I am interested in acoustical correction of my theatre.
10
Better Theatres Section
May 10, i
CONTINUOUS PERFORMANCE
Can you
Cp uarantee 'This ?
Theatre owners everywhere are protecting
their houses against sudden current failure
. . . interrupted performances . . . refunds
THE STANLEY THEATRE, Jer-
sey City, N. J„ protects its patrons
and profits against the consequences
of sudden current failure, uith Exide
Emergency Lighting Batteries. Otto
E. Goldschmidt, Consulting Engineer.
A FIDGETY audience won’t build
good will. And any audience
will fidget if all the lights go out . . .
if the show stops abruptly. Further-
more, such current failure might easily
result in dangerous confusion and re-
funding of admissions.
I norha talmadge I
! IN THE DOVE
| CHARLIE KELSON*
f KERRY HAD GANG j
HI "SKY BLUES"}
No one can predict the moment of c
rent failure. But anyone can gus
against it. And this is just what thea
owners the country over are doi
. . . with always - dependable Exi
Emergency Lighting Batteries.
Exides insure your house of un:
terrupted electric power . . . ’’Conti
uous performances.’’ If current fai
Exides take the emergency lighti
load instantly and automatically, wil
out a hand touching a switch. Ai
they can run your project
for two hours, if necessary. 1
expert electrician is needed
attend these batteries.
ONE Of :} IN "SKY BLUES")
/' , AMERK't ■ ... WHWW,,,,
, cf/yf GREAL
J THEATRES
Write today for informati
on these batteries that are si
ing dollars for theatre ownt
everywhere. No obligation.
Exifce
EMERGENCY LIGHTING
BATTERIE5
THE ELECTRIC STORAGE BATTERY COMPANY, Philadelphi
THE WORLD’S LARGEST MANUFACTURERS OF STORAGE BATTERIES FOR EVERY PURPOSE
Exide Batteries of Canada, Limited, Toronto
Exhibitors Herald-World,
11
l 10, 1930
TOOUMG /HMD
WEIMTMLATM/MG
SYSTEM
ARCTIC NU-AIR CORP.
2105 Kennedy St. N. E.
" Minneapolis, Minn.
' Please send me, without any ob'igation,
your book “Cool Breezes for Hot Weather
^ Profits.”
Name
Name of Theatre
Address
City State —
Better Theatres Section
12
May 10,
A NECESSARY PART OF AN
THEATRE EQUIPMENT
is a set of
Richardson’s Handbooks on Projectio
To thoroughly know all the fundamentals of both silent and sound projec-
tion, this set is most essential.
In treating this subject the author deals profusely with every angle of
projection — illustrating his lessons with diagrams and pictures.
Some of the many angles dealt with are: Arc Light Source; Carbons;
Condensers; Electrical Action; Projection Angle; Generators; Fuses;
Insulation; Lenses; Light Action; Optics; Picture Distortion; Practical
Projection; Resistance as it applies to the projection circuit; Spotlights;
Switches; Wiring; The Microphone; Recording Sound; Sound Reproduc-
tion; Light Valve Recording; Disc Record Recording; Cleaning and Splic-
ing Sound Film; The Photo-Electric Cell; Electrical Condenser; Amplifiers
and Their Care; Horns and Loud Speakers; Motor Control Box; etc.
You cannot afford to longer delay having the help of these books at your
finger tips at all times.
Tear off and use the blan\ below.
Herald- World Bookshop
407 S. Dearborn St.
Chicago, III.
Please send me the books checked hereunder, and for which I am enclosing my remittance of $.
Richardson’s Handbook — vol. 1 and 2 of the 5th edition $ 6.20
Richardson’s Handbook — vol. 3 (on sound) of the 5th edition-- $ 5.10
Combination rate (complete set)- $10.20
Signed
Address
City - - State
Prompt shipment will he made if order is accompanied with certified chec\, money order or draft. We will also ship C. O. D.
10, 1930
Exhibitors Herald-World
13
DRIVING YOUR PATRONS AWAY ?
INSULITE
WILL BRING THEM BACK
OU MAY be showing the best sound pictures
in the world — but if the acoustics in your
theater is not good, you are driving cash
omers away.
■ public today demand pictures that are not
T pleasing to the eye, but also pleasing to the
Poor acoustics in a theater can ruin the best
kies” made, and theater owners everywhere are
zing this fact.
laps your theater wasn’t built for “talkies.” If
:his condition can be corrected easily and com-
lively inexpensively — -with Insulite Acoustile.
lite Acoustile is an all wood-fiber product that
>rbs reverberation and echoes, and eliminates
id spots,” in theaters, auditoriums, etc. It has
PERT ENGINEERING SERVICE
Without Charge or
Obligation
If you have an acoustical problem, the
Insulite Acoustical Engineers are at your
service. These experts will gladly make an
analysis and submit their advice and recom-
mendations to you. You may be confident
these suggestions will be the simplest and
most economical method of successfully solv-
ing your problem.
an absorption that is uniform throughout the entire
frequency range. When Insulite is used for sound
correction, the true tones of voice and music carry
clear and distinct to every part of the house.
Blurred words and sound jumbles are eliminated.
Insulite Acoustile is easily and quickly applied to
the walls and ceilings of old or new buildings. It
can be fastened directly to the present surface so
that expensive remodeling is not necessary.
Furthermore, Insulite Acoustile can be had in a
wide variety of sizes and shapes, and can be beau-
tifully decorated to harmonize with any architec-
tural or decorative scheme.
Let us send you additional information, and
sample of Insulite Acoustile. Just fill out and
mail this coupon.
THE INSULITE CO.
( A Backus-Brooks Industry)
1200 Builders Exchange. Dept. 50-E
Minneapolis, Minn.
OFFICES IN ALL PRINCIPAL CITIES
Gentlemen :
Please send me additional information on the superior features
of Insulite Acoustile, also your free booklet and samples.
Name •-
Address
City State
NOTE-Xon WRITERS and
XUBJECTX in thi/ L^"’UE I
•j] Competition may be the life of
trade — but it’s advertising that
raises hob with the competition.
Advertising — of course it pays. But
what kind of advertising? A few
weeks ago a Chicago advertising
agency executive of national repu-
tion published a full-page adver-
tisement in a daily newspaper, cit-
ing what, he thinks is wrong with
present - day advertising methods.
We’ve taken advertising for granted
so long that most of us fail to ex-
amine it, to ascertain whether or
not, according to our particular
methods, it really does pay. In this
issue we have with us Frank Whit-
beck, director of advertising and
publicity for the great Fox - West
Coast Theatres’ circuit. Whitbeck
has done a lot of examining of ad-
vertising methods. Fox-West Coast
ads show that. And he tells us
what he thinks — what he does. Of
course, he may be wrong. In fact,
he admits the possibilities of that
in his first paragraph. Although it
isn’t likely, he may be wrong, but
if what he has to say leads theatre
executives, theatre advertising men,
theatre managers and small scale
exhibitors to examine their own
methods of advertising the picture,
then the article, “Advertising Pays
— But What Kind ?” the second
installment of which will be pub-
lished in the June 7 issue, will have
done a fine service. Actually, of
course, the supposition is that
Whitbeck is right — and how! . . .
Oh, yes, our comment would not be
complete unless we added that Mr.
Whitbeck insisted on our giving the
entire Fox-West Coast advertising
department as much credit typo-
graphically as we gave him. We’re
sorry that typographical conditions
did not lend themselves to the kind
of treatment desired. It is hoped
that this note will help to make
amends.
€j] In concluding his article begun
in the April 12 issue, Robert Boiler,
the noted theatre architect, closes
what quite probably is one of the
finest discussions exclusively con-
cerned with the theatre exterior
ever to appear in a magazine. The
theatre exterior is too often thought
to be composed chiefly of a mar-
quise and a sign. In his article,
“Designing the Theatre Exterior,”
Mr. Boiler, who is a member of the
firm of Boiler Brothers, with offices
in Kansas City and Los Angeles,
has necessarily had to be brief.
Doubtless a book could be written
on the subject. But at least he has
touched the basic principles of ex-
terior design as only one can who,
in designing many theatres, has ap-
plied the same artistry and inge-
nuity to the outside as to the
portions within.
€J Novel enterprises are always
interesting in themselves. Most any-
thing concerned with them takes on
a fascinating quality. Catalina
Island, for instance. Lying off Cali-
fornia’s shore is a good-sized island
owned exclusively by William Wrig-
ley, Jr., overlord of the chicle indus-
try. Prosaic as may be the product
by which he became able to own
Catalina, the “capital city” of his
private principality is poetic Ava-
lon. Certainly, some of the charm
of that very name must linger in
the arched corridors of the Casino,
wherein a notable piece of Mediter-
ranean architecture houses a mo-
tion picture theatre of fantastic
design. (“The Neiv Casino on the
Shore of Avalon.”)
<1 It is no secret that talking pic-
tures started Warner Brothers on
its way to its present position of
power in the motion picture indus-
try. And it was Sam Warner, so
the story goes, who first showed ex-
treme interest in the idea of screen
plays with sound. At least, it was
Sam’s say-so that led him and his
brothers to venture all on the suc-
cess of Vitaphone. It was still new.
It still awaited “The Jazz Singer.”
Then Sam Warner died. The the-
atre that Warner Brothers, now
leaders in motion picture producing
and exhibiting, opened the other
day in New York (“Warners’ New
Hollywood in New York”), is a
monument to their faith in talking
pictures. Much of that faith was
Sam’s. The Hollywood theatre is
dedicated to him.
*1 Theatre plans are always sources
of ideas that may come in good
stead for both architect and owner
later on. But it is not always that
the utilitarian phases of a design
depart so much from the usual as
those of the Ritz theatre in Corpus
Christi Tex. (“The New Ritz Thea-
tre in an Old American Mission
Town”), and when they do, they
are wont to afford unusual stimula-
tion. For example, the Ritz is en-
tered from the rear as well as the
front, through passages that lead
from a street a block away from
that on which the theatre faces, to
main floor and balcony.
<1 In “ Recent Decisions of the
Courts Involving Theatres,” Leo T.
Parker again contributes a review
of late cases of special interest to
motion picture people. Mr. Parker
is a Cincinnati attorney.
<J Walter E. Green, who discussed
theatre equipment costs in the
April 12 issue and who concludes
his treatment of that subject in
“The Economical Equipment Bud-
get,” is president of the National
Theatre Supply Company.
Arthur Frederick Adams, who
describes the Gateway theatre in
Chicago in “ Publix Adds Another
to Its Great Chicago Group,” is
in the organization of C. W. and
George L. Rapp, the eminent
Chicago and New’ York architec-
tural firm which designed the Gate-
way. The illustrations were pre-
pared for Better Theatres by the
architects.
The extent to which the unique
method of acoustical analysis de-
scribed in “ Photographing Sound
Conditions ” may be utilized, is
doubtless problematical. Photo-
Echo Analysis, as the method is
called by its developers, the Burgess
Laboratories in Madison, Wis., has
been used, however, with consider-
able success. Potter B. Brayton
is a writer for trade and other pub-
lications living in Madison.
*1 In the last issue Hugh S.
Knowles concluded his discussion
of sound-on-film attachments, in
the series, “Locating the Faults of
Reproduction.” The fifth article,
“The Problem of Strays in Disc
Attachments,” points toward other
parts of reproducing equipment,
which will be discusesd by Mr.
Knowles in subsequent articles.
The author is an electrical engineer
of wide experience in the field of
radio and sound. He resides in
Chicago.
[14]
lay 10, 1930
Exhibitors Herald-World
15
So your patrons
may enjoy the
play or movie
infinitely more
Paramount Theatre and Office Building,
New York. Theatre equipped throughout
with comfortable, acoustically correct
American Seating Company Chairs.
C. W. & Geo. L. Rapp, Architects,
...Reseat!
Illustrating Theatre Chair No. 7 860
A chair of this type was installed
in the famous Chicago Civic Opera
House. Full upholstered back,
spring edge seat and Moderne
Standards. A triumph in building
into theatre chairs maximum ab-
sorption values. Only one of the
many American Seating Company
types and styles of theatre seating.
'^AME THE TALKIES”. . . sound repro-
ve duction to synchronize with photog-
raphy. Theatres dressed up . . . another era
dawned. Beauty, harmony, comfort and
acoustical perfection. That is what the
public asked of theatres.
Electricity had wrought another miracle.
Architects made contribution. Sound to
be understood, must carry without rever-
beration, without echo.
So, American Seating Company saw a
modern problem. They undertook acous-
tical research. They found that chairs of
certain types have greatest sound absorp-
tion. That seats could aid the ear — as well
as make for comfort and beauty.
And soon the motion picture industry
found that chairs meant more than physi-
cal comfort — more than beauty to harmo-
nize with the design and decorative charm
of interiors. That to attract patrons — to
keep them coming to the theatre, new
sound equipment was not enough. New
chairs were needed . . . chairs whose
acoustical properties brought to their
audiences the speaking or singing voice
—clearly and undistorted.
To many, reseating — the replacing of
old chairs with new — corrected sound
distortions, and brought the bigger box
office receipts that new sound equipment
failed to bring. New, acoustically correct
chairs paid for themselves in attracting
capacity crowds.
Free. . . This Booklet — "Acoustics and its
Relation to Seating ”
That correct seating has a direct bearing on the
number of people that patronize your theatre reg-
ularly is no longer disputed.
The facts are available. Just
use the coupon. It brings
you our interesting booklet,
"Acoustics and its Relation
to Seating” — and places our
Reseating Engineering Serv-
ice at your free disposal.
(Acoustics y
and its Relation to Sealing
AMERICAN SEATING CO. <H.5>
14 East Jackson Blvd.
Chicago, Illinois
Please send me, without obligation, your Booklet,
"Acoustics and its Relation to Seating” and the facts
about your Reseating Engineering Service.
Name
Address
Theatre
•J
American Seating Company
Makers of Fine Seating for Churches, Schools and Theatres
General Offices: 14 East Jackson Boulevard, Chicago, Illinois
Branch Offices in All Principal Cities
16
Better Theatres Section
May 10, 19c
fOR
THCATRES
ON LY/
The spring renovating season is here...
Time to ^dress upy/ your theatre for
summer patronage. A good time to see
that your carpets are doing their full
share toward bringing in the crowds.
In design, color selection and super-
wearing qualities. National Carpets are
selected exclusively for theatre use . . .
Four different fabric qualities in a wide
range of patterns and colors are
constantly held in stock for immediate
delivery . . . And there’s no waste in
installation — theatre carpeting experts
will supervise every job.
Test out the true economy of
carpeting with National Car-
pets today. Estimates and
terms will gladly be submit-
ted to you at your request.
NATIONAL THEATR€
SUPPLY COMPANY
Branches in all Principal Cities
Advertising Pays— But What Kind?
o show is any better than
)u can make it— before it
3ens. That's the creed of
ie Fox West CoastTheatres'
Jvertising department,
nd here is how it works
■y
RANK WHITBECK
“AM not an advertising authority.
Neither do I consider my methods
- or opinions as the last word in smart
erchandising of theatre programs. I
i,ve been wrong, plenty of times. The
ix office has proved it. The percentage
right and wrong is probably in my
vor; otherwise, I would be writing a
Situation Wanted” ad, not this article.
No show is any better than you make
—before it opens!
There you have the creed of Fox West
>ast Theatres. And “creed” is the
TO THE PEOPLE
OF LOS ANGELES
V
For the second time tn my three
years as Director of Fox West Coas'
Theatres ... 1 am some to elve ny
personal recommendation to a no-
tion Picture attraction.
That picture is... “Men Without
Women". . . a John Ford-William Fox
all talkine movietone productioi . . .
to open at the Fox Criterion Theatre
...on March 6.
"Men Without Women" is the ereat-
est thrill drama I have seen in years
. . . there is an element of ereatness
In the picture . . . there is a human
touch ...there is a flash of senius...
these attributes are so manifest that
I believe John Ford will win the sold
medal of 1930 with "Men Without
Women.”
Thank you
HAROLD a FRANKLIN
Fo. W.,t Co,. I Th««t
Advertisement No. 1
word, not slogan. We believe in that
creed. We work to it, with it and for it.
Because it pays. We found that out.
In the first place, to us in the Fox
West Coast Theatres main office, no pic-
ture is great until it opens— darn few
of them are even good. We never take
the attitude, “This one is a natural . . .
it’s a push-over.” The naturals and
push-overs have flopped — and we’ve been
put on the spot for it.
Let us take, for example, the cam-
paign on “Men Without Women.” A
good picture, but not easy to sell. No
star names, burdened with a title of
OARINC
to be different . . to be
Original . . toforset pre-
cedent . . to strike— boldly
—at an ideal . . . John Ford
wilt make history with his
sensational . . . ’
“MEN WITHOUT
WOMEN
there Is a sreat strength in
this drama— there Is the grip
of reality ... a mighty, stirring,
powerful . . human appeal-
tbere is the Joy of laughter . .
the thrill of patriotic fervor
. . . what "Journey’s End”
mcams to the stage . . . "Men
Without Women”— will mean
to the talking screen!
1’ICIOX
Beginning- on this page and con-
tinuing through the next three
pages are reproductions of the ad-
vertisements referred to by Mr.
Whitbeck in his discussion of the
Fox-West Coast pre-opening cam-
paign for “Men Without Women."
The advertisement above is No. 2.
dubious worth, no women in the cast
(with the exception of some girls in the
Shanghai scenes at the start), no senti-
ment— at least none of the “heart inter-
est” kind that is best understood in
terms of “mother,” “wife,” or “sweet-
heart.”
Take the campaign from the begin-
ning. Analyze the ads. They will give
the reason why we worked as we did.
In between, we’ll take the exploitation
and the publicity as it comes, and at the
finish we’ll have the campaign up to and
including the opening day.
t^NE YEAR FROM NOW
When film history is being written
...when critics make their selection
.u of the best pictures of 1 930.- lust
* m remember oar prediction . . ,
Men without
WOMEN"
wiH be unanimously listed amoo* the
fen best pictures of 1930 because: * *
...it is the creation of John Ford, who
was awarded the Photoplay aoM medal
for bis direction of “Four Sons.** * *
...ft Is a sincere character study of
the American <ob. done with under-
standing and insight, without sugar'
coating and exaggeration. Its realism
holds the mirror to nalure. its amae-
io« story, swift and gripping, aim vet
humorous, gives ft a virility ooprece-
ALL TALKING dented In talking Pictures. * * That's
FOX why we say this sensational saga of
MOVIETONE the sea looms up as Fox Movietone's
DRAMA contribution to the year's ten best.
CIUTEIUOX
sr/utrs march eta
Advertisement No. 3
First, we strike the budget. So much
money to put over the campaign, the
gross expenditure for newspaper adver-
tising, billboards, heralds for outside dis-
tribution, radio activity, window dis-
plays, ballyhoo, art displays for lobby,
cuts and the numerous other items.
Newspapers get 70 per cent of the
total ; 20 per cent goes to the billboards
and outside distributing, and the re-
maining ten per cent for the balance.
Now, the various amounts being set, we
start with a 2x5-inch ad, eight days
before the opening, and this space daily
builds up. The billboards are posted the
day the first ad breaks.
If you will, note one thing in all the
ads of the campaign for “Men Without
Women.” There is no crowding of space
with a mess of useless copy. Plenty of
white space — breathing space — the lib-
eral use of it isn’t waste, it is economy,
because it sells the type that is used —
and the art, when illustration is em-
ployed. On “Men Without Women,” the
attraction opening date was Thursday.
Ad No. 1— Guaranteed entertainment
. . . over the signature of the president
of the company. Why? Prestige, for
one thing: the great mass of people will
go for the thing that the Big Boss says
is good. That ad signifies that Harold
B. Franklin, president of Fox West
[17]
18
Better Theatres Section
May 10, 19
HUNGRY FOR
WOMEN
Lovers of the world. ..rovers of
the see... a sweetheart In every
port . . . brleht lights and scarlet
women lured them.. Jbeld them...
fascinated them. ..then. ..In their
hour of dancer.. .Death clutching
at them .. .they thought of . . . Joked
about . . . talked about . . . women!
Men without
WOMEN”
is the John Ford-WUliam Fox supreme
Movietone thriller of 1930.
Its drama will fascinate yoa...lts dar-
ing will startle you. ..the comedy will
leave you breathless. ..here Is the
Inspired effort of the "Cold Medal
Olrector"!
ft PERFECT CAST OF TYPES
iuri;mox
STARTS MARCH 6tP
Advertisement No. 4
inch ads in two Sunday papers, too ex-
pensive to use daily with six newspapers
all yelling for equal space. In this lay-
out you have the chance to talk, to tell
about your characters, and at the same
time, still to keep pounding on the action
of the story itself. Don’t overlook the
fact that you haven’t a cast in this one
— at least no big names that you can
shout about. There is no box office draw
in these “names” — all good players that
have done good on the screen, yet names
without a draw. That’s why we say,
“ A Cast of Perfect Types” — that covers
a multitude of explaining.
Ad No. 6 — Now the sex appeal — just
got to have that with a title like “Men
Without Women.” Never overlook the
fact that the women drag the men to
the picture house box office. Maybe a
few men have the last word about which
with a fierce, breathtaking intensity .
here’s originality . . . and daring.”
When the first ad broke, when t
billboards went up, the advance trail
started on the screen of the theatre
which “Men Without Women” was set.
W
the Crew
OFTHESI3
. . . roush and toush . . . hard
living... hard lovine...sons-
of-the-sea . . .
... the red lights of the world
entice them . . . lure them . . .
. . . pleasure lovins women...
the drees and riff-raff of ev-
ery waterfront . . . charm them.
Coast Theatres, is guaranteeing the
picture — not the press agent, or the
copy writer.
Ad No. 2— Daring. One thing the
“movie” lover goes for. What sort
of daring? Is it risque, is the story
unusual, have the producers had the
nerve to be different? That’s it —
different! Short, crisp lines of copy.
Not a lot of blurb, no adjectives, no
hooey — just a statement of fact,
written in a sincere manner. Write
the way you talk . . . then your
reader will understand and, the
chances are, he’ll believe.
Ad No. 3— The Gold Medal ... it
really does mean something, in our
opinion. Fan magazine readers run
into the millions, and there has been
plenty of publicity on “The Gold
Medal Winner.” “Seventh Heaven”
and “Four Sons” were good pictures,
box office successes . . . and they were
the gold medal winners — of the
year. Then, the inference that
“Men Without Women” may be just as
good, should help in your campaign.
Ad No. 4 — “Hungry for Women . . .”
We’ve made our appeal to the intellect
in the three previous ads. Now let’s
drop down a bit, down to the under-
standing of the mob, especially to the
younger element. It’s love they want —
romance! Give it the word most easy
...fighting men in whose heart
beats the pride of the navy . . .
men who die gladly ... uphold-
ing the traditions of the sea.
COBB
k* lorwnht U*o! M
, -4, Wl ^ PUIr, bol I
• <> SVenfipl — L*f« *”
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MEN WITHOUT
WOMEN”
HEN we played Greta Garbo
“Anna Christie,” our campaign w
framed on the one slogan, “Garbo Talks
We did not use a talking trailer. Th
would have been giving away the ve:
thing that we were trying to sell.
In “Men Without Women” we felt tl
same way. What did a few scatter*
scenes taken in the interior of a su
marine mean? Not a darn thin
Therefore, a silent trailer and withoi
scenes. A straight, honest, sincere de
laration, with a positive statement at tl
start. Then the selling punch line
finishing with a bit of mystery
the end, leaving them guessin
about who “Burke” was and why h
stayed when the rest were rescued
Ad No. 7— “We have it.” Ther
is curiosity in that copy, and wh
isn’t curious among theatre-goers
What have they that someone els
hasn’t? This ad is the reproduc
tion of the trailer copy — word fo!
word. It tells the story for thos
who have not been in the theatre
read the trailer on the screen, and
serves as a reminder to those tha;
have read it in the trailer.
Ad No. 8 — “Women . . . womei
. . . women” is the caption of th
next one, and the art is a reproduc
tion out of a fashion magazine
We’re still after the women theatre
These men you meet . . . love
. . . admire ... in the John Ford-
William Fox Movietone Sen-
sation . . .
KAUFMAN
Fi«» N«» YoA, L«i«l «
Jux « Wuik oa to
•nd w.» cU lx
Opens Thursday March 6
tllMTMMOX
GRANO AT SEVENTH
ENSIGN PRICE COSTELLO POLLOCK
' «-d rutin
IWiamW Av»*. **
"Poo- Modi.
Advertisement No. 5
to understand
passion ! A good
word, a decent word — but don’t overplay
it. Now the appeal runs to “bright
lights and scarlet women,” and to the
suggestion of mystery, with the urge
still running to drama.
Ad No. 5 — This is the copy for 3x5-
picture it is going to be — we’ve tried
to study this from the sidewalk on busy
nights — but it’s the women who decide.
“She was Only a Boid in a Gilded
Cage” — this caption may intrigue — the
art may attract. If it does, then the
reader will go on with the ad, and in
the body of it they’ll find: “she knew
every sailor between the ports of San
Pedro and Shanghai — only a gal for the
‘Men Without Women’ — only another
bimbo to be loved — and forgotten.” No
intention to become rough in this copy
. . . but bear in mind that you have a
title of doubtful value and you have no
stars. Then, “here’s a drama packed
MEN WITHOUT
WOMEN'
John Ford's bid (or the 1930 "Cold
Medal"... ft Fox Movietone Production,
ft PERFECT CAST OF TYPES!
IUTEIUOX
SIAM'S THORS. AAAftCH 0V
Advertisement No. 6
Hy 10, 1930
Exhibitors Herald-World
19
;3rs, we’re still trying to overcome the
lubtful draw of that title, “Men With-
it Women.” Women will look at fashion
jstrations. Granted this is true, then
: is illustration, with the caption, will
jaw their eyes, and the copy should
1 jll” them, for it tells of a woman who
:trayed the man who loved her.
Ad No. 9 — -Now we’re up to the open-
lg day. Naturally, our punch line is
. “Today.” We’ve been building foi-
ls day — we’ve shot all our arrows, not
Idly in the air — we’ve been aiming at
e thing, and that was the worth of
r attraction and the date of the open-
g. With this one we’ll either sink or
dm. It must smash the page, must
md out from everything else on that
ge, must overshadow our opposition,
We have it
...» talkie. ..the women will love—
the men <o nutty over It. ,. it It called
“MEN WITHOUT WOMEN"!
They... these men without women
...are the officers and crew of U. S.
submarine... the S- 13... two-fisted.,.
Iron-hearted. ..rowdies. ..seeing the
world. ..taking their fun where they
find It!
The story opens with these men
whooping it up on the lurid Shanghai
“bund'-wlth the riff-raff of water-
front women from every dime...
singing salty sea chanties... the se-
duction of the exotic east at Its worst
...and best. ..then...
The orders for sea duty... the
storm... struck by a freighter... slowly
sinking to the bottom of the sea...
Locked In the bowels of the sub-
marine . . . helpless— deserted . . . they
have come to the journey's end!
Men's soul's are tried in hours such
as these. ..yet they dare to laugh...
to Joke... to talk of— womenl Girts
they have loved. ..and left! Wives...
mothers . . . sweethearts . . women . . .
always women... with Death — Just
ahead ...
Then hope. ..their S.O.S. Is an-
swered... the rescue... all but Burke
—the strange one... he stays behind
...why?
John Ford won the Gold Medal with
“Four Sons"— here is his new Md
for fame... a Fox Movietone triumph
. . . with the perfect cast ... the one
thrill drama worthy of your cheers,.,
•
STARTS THURS.
cutnmox
DOORS OPEN If AM
Advertisement No. 7
must have better design, make-up, and
selling copy — the art must be better.
This ad, the ad on the day of the open-
ing, must be the best copy of the series
because today is the day — -“no show is
any better than you make it — before it
opens!” Tomorrow it will be too late.
Tomorrow your chance to make the pic-
ture is gone. Tomorrow it will be up
to the picture, to the word-of-mouth ad-
WOMEN-
WOMEN-
WOMEN
m
A woman. ..a beautiful...
cultured. ..woman of the
world ...made an outcast
of Burke...
He had been entrusted
with a secret... If was
to be his proud duty to
carry the nation’s hero
to France...
Thru' the night his ship
sped... then... torpedoed
in the North Sea: all lost
...except Burke...
A nation in mournlng...a
soul in despair... Burke
had been betrayed... by
the only woman he loved!
Vears later on the "S-13"
...Burke... a gentleman
among hairy chested
roughnecks. ..trapped at
the bottom of the ocean
...yet their every thought
Is for... women!
Burke the hero... Burke
their savior. ..Burke dies
...that they may live!
MEN
WITHOUT
ww I 1 H i IU? w I
WOMEN
ft
TOMORROW
nitlTElUUX
Doors Open flam
Advertisement No. 8
vertising. All the good copy this side
o’ hell won’t overcome the “Joe Magee.”
The public will smell it, and your chance
to “get an opening” for your attraction
hinges on the ad for the day — it is the
last blow that will win the fight. Be
sure, very sure, that the opening day
ad carries your best thoughts.
As the opening date has drawn near-
er, everything has been dove-tailed with
the display space carried. The public-
ity stories have been written in the same
vein as the advertising copy. On the
Special Announcement
radio a series of 15-minute broadcasts,
with the music given over to the sing-
ing of salty sea chanties, an expurgated
version of “Franky and Johnny” is in-
cluded. If the picture is stark, give it
realism on your radio campaign. Be-
tween songs we read excerpts from the
Eastern newspapers, New York and
Philadelphia — if the reviews were good.
A booklet is prepared, with the “one-
picture - is - worth - a - thousand - words”
thought in mind. The size is 6x9 inches,
and the illustrations are stills from the
picture. There is a dramatic sequence
in the makeup of the book. We start
with the sailors on the Shanghai Bund
- — and carry them to sea, to the tragedy
of the submarine on the bottom of the
China Sea. These books are not dis-
tributed in the theatre. What’s the use?
You already have those patrons. They
have read your trailer. (And, by the
way, put that trailer ahead of your cur-
rent feature, with your audience com-
fortably seated, not after, where the
audience will walk out on it.) Get these
books in places where people congregate.
The offices of doctors and dentists,
beauty parlors, barber shops, cigar
stands, pool rooms, waiting rooms of bus
lines, on the buses if possible — at the
end of the soda counter where so many
girl clerks have lunch.
Spot your billboard locations. Here
is one angle we work on with outdoor
display. Only under unusual circum-
stances do we take a billboard location
that faces away from the point of pur-
chase. Rather do we look for single
locations, preferably at transfer points
or junctions, on the right hand side of
traffic going toward the location of the
theatre. In this way your prospect is
headed toward your box office, not away
from it.
20
Better Theatres Section
May 10, 193
of diamuim^assed..
TOW anew couiage
comes crashing into
the tenor roil of great
pidmes-TM your
heart will pound with
a new sensation-
you will welcome
new idea s
, TODAY
MEM
morn
the John Ford-William
Fox Movietone pro-
duction will be dis-
cussed everywhere
-will be praised m-
versally-will be hail-
ed as a ’picture worth
while -one drama
that you. cannot
afford to miss" I
HERE IS
DRAMA
here is sensation-
here is a stow tie-
women wi\\ \ove-
-the men go nutty
over~here,andon\y
here, is THE picture
of the town-
♦
PERFECT CAST OF TYPES
KENNETH MACKENNA
FARRELL MACDONALD-FRAM
ALBERTSON -STUART ERWIN
WARREN HYMES-PAUL PAGE
WALTER McORAH
Story bu
MH POMS LAMBS KMcOUmiSS
dialog by DUDLEY NICHOLS
staged by ANDREW KNNISON
Advertisement No. 9
Sniping is out. Country billing, other
than billposting company locations, is
out. This is an age of speed. Accord-
ing to statistics, the passing automobile
carries one and one-half people, includ-
ing the driver, on Saturday and Sun-
day. They can read only the “reminder”
type of billboard — 28 sheets, with the
copy cut to 10 words or less. Your
selling message, your merchandising, is
in your newspaper ads; your policy,
prices, show times over the radio. The
billboards are only the reminder of
your theatre and the current attraction.
Exploitation? Something different,
if possible. For instance, “Men Without
Women” is a story of sailors. We car-
ried a classified ad — offering employ-
ment to ten ex-service men who had
been assigned to the signal corps.
Dressed in sailor uniforms, equipped
with wigwag flags, they were spotted at
various corners, on the marquises of
buildings, even one on the roof of a five-
story building. The gag was to relay
the message to the tenth man and he
was stationed on the marquise of the
theatre. On each man’s back was the
placard: “Meet the men without women
at the Fox Criterion.” Nothing startling
in this, only one thing to recommend it,
as far as we knew — it had never been
done before, at least not in Los Angeles.
In window tie-ups we concentrated on
book stores. Displays of the books of
Joseph Conrad, the master story-teller
of sea tales. Scattered between the
books, stills from the production. Fur-
ther, the cooperation of the book deal-
ers in wrapping in each book purchased
one of the booklets described above.
The style book of a newspaper on
which I was a reporter — had one bit of
advice that I’ve never forgotten. It
read, “Every bunch of flowers isn’t a
bouquet.” This is true of window dis-
plays. A 30x40-inch card, costing any-
where from $1.50 to $4, doesn’t make a
window display. “Sell” the merchant
the idea that a display of the stills of
your production in his window, tied up
with a showing of his goods, will move
that merchandise. But don’t show pic-
tures of Clara Bow in her step-ins with,
a display of crockery. They just don’t
go together— and you’ve lost the con-
fidence of your crockery merchant, be-
sides wasting your time and energy.
Another gag on “Men Without Wom-
en”: We wanted the women trade for
this picture; especially for the mati-
nees. Women will go for fortune tellers,
so we hired four to work from 11 o’clock
in the morning until 3:30 in the after-
noon. By that time your matinee trade
is pretty nearly shot. Two of the for-
tune tellers read cards, another was a
crystal gazer, the fourth was a palm-
ist. Two were stationed on the mezza-
nine, and the other two on the ground
floor foyer. The total cost was $30 a
day for the first five days.
How much newspaper advertising or
billboard space can you buy for $150?
;
Compare it to a tale*
of Conrads. Or Vidor
Hugo. Say that it pos-
sesses the power of
Zola. Or hard-bitten
like Hemingway. And
then discover that' '
such descriptions
don't mean anything
MEN WITHOUT
WOMEN
Must be seen-*‘-lt
is the one thrill drama
worthy of vour cheers
CIUTIIEMNi
^RAND AT 7IS CONTINUOUS I ItoI
Combination ad used following the
opening of "Men Without Women."
I believe that these fortune-tellers
brought in more women than ten times
that amount of money expended either
in newspaper space or billboards. We
carried one ad on the day before the
opening. A gag, yes — but a good gag.
One that was loaded with word-of-mouth
advertising. Many women came to the
matinee, paid their admission, had their
fortune told, and left the theatre! In a
gag of this sort it is necessary to give
a “ fortune telling ticket” with each ad-
mission sold to a woman patron. If you
don’t, they’ll take a chance on all of
them, slowing up your turn-overs, and
(which is much worse) causing dissen-
sion among the fortune-tellers, because!
no two will tell a similar fortune.
In this summary was given the cam-
( Continued on page 74)
lay 10, 1930
Exhibitors Herald-World
21
Designing the Theatre Exterior
By ROBERT BOLLER
NE of the most important and also
one of the subtlest phases of the
motion picture theatre structure
the ornamentation. But before intro-
icing that part of our discussion, per-
ips it would be well to connect it by a
’ief capitulation with those more basic
insiderations which were treated of
■eviously.
We saw how the modern picture thea-
e grew from the store-type building
to its present highly specialized form
id magnificence, and how, through
asques, statuary, the marquise, signs,
c., the structure is designated a motion
cture theatre by the very design of its
:terior. Among the essentials of good
;terior design pointed out, is the neces-
ty of a dominant feature, which is in-
lenced by the basic requirements of
e building and which, in turn, influ-
ices the entire structural frame. Other
sentials are the conformity of scale to
e general character of the building,
e absence of top-heaviness and lop-
ded effects, the attainment of harmony
rough adaptation of every architec-
ral element to the function of the
hiding, and of rhythm through the re-
tition of line and ornament.
As to the use of line, it may be said
at each building has three component
-rts, which may be likened to the base,
aft and cap of a perfectly propor-
med column. As a general rule, the
troduction of pronounced horizontal
les, the effect of which was noted,
permissible only at these natural
visions.
If used in over-abundance, horizontal
les in a theatre exterior are displeas-
ing, giving the building a “squatty” ap-
pearance, like stripes running ’round and
'round a fat woman’s dress.
Perpendicular members should have
long lines, carrying the eye to the
ground wherever possible, to carry out
the idea that they are supporting the
weight of the front. Pilasters covering
structural steel or concrete columns add
to this feeling of strength, solidity and
stability.
In addition to the use of perpendicular
lines, the third dimension, depth, gives
strength to the design. An arch or a
pilaster, of shallow reveal, appears weak
and colorless in comparison with the
quiet strength of a deeper recess. The
latter gives not only a sense of security,
but is an effective addition to the beauty
of a building.
Every type of architecture has its own
kind of archways and grouping, but
there are two general rules which any
layman may make his own in judging
the worth of the design of a theatre
exterior.
The first is that
an arch should in
general be twice as
high as it is wide;
and the second,
that spaces be-
tween columns,
piers, etc., whether
they be windows,
open spaces, or
blank wall space,
should be in groups
of odd numbers —
three, five, seven,
etc. — rather than
The second and final article
on a subject of peculiar
importance in an architec-
t u r a I field in which the
exterior beautiful has an
extremely special com-
mercial significance
in even numbers. This rule one may see
violated a dozen times on practically
every street of any city.
When the building contains not only
a theatre, but stories devoted to other
commercial purposes, the same rule holds
good in the spacing and grouping of
windows, taking the design out of the
box factory class, and (providing other
details are worked out in harmony)
placing it among the well planned build-
ings of the community.
The last detail
of architectural de-
sign in relation to
theatre exteriors
which I feel should
be especially em-
phasized, is that
each part of the
exterior should be
part of a perfect
whole. My thought,
up to this point,
has dwelt more on
a design fronting
on one street only,
where the stage
loft is lost among
the smoke stacks,
ventilators and un-
sightly walls of
surrounding com-
mercial edifices. It is out of sight, and
so out of mind. But let us also consider,
for a moment, the theatre building on a
corner lot, with two street fronts.
Here the entrance and foyers, audi-
torium and stage loft may be picked out
as three distinct features at a glance.
If the three parts of the building com-
pose a unified work of art, they have
stood the first test of the requirement
for unity. Too often, the loft section
sticks up like a sore thumb at the rear
of the plan, as one of those necessary
evils which cannot be cured, and there-
fore, I suppose, must be endured.
The fallacy of such a supposition is
exposed by numerous buildings now in
The Coleman theatre in Miami, Okla. Note how the rear portion is drawn into the
design of the forward portion by the “circular system” of composition. This exterior
d^Plays a dominant feature offset by contrasting' surfaces of more simple lines,
the sketch is of the Majestic in East St. Louis, showing a design employing poly-
chrome terra cotta with concealed colored lighting reflected through fine tracery.
existence, particularly in Europe, where
the stage loft and auditorium roof have
been treated and manipulated into at-
tractive parts of a beautiful whole.
Exit stairways and corridors may be
worked into the side wall features, con-
cealing their less sightly proportions be-
hind archways, etc. The accompanying
photograph of the Coleman theatre in
Miami, Okla., shows an example of the
circulatory system, the seating and the
stage portions of the theatre being
united into a single design.
The Proper Use of Ornament
HAVING considered in general terms
the exterior as a whole, the ques-
tion arises, how much and what kind of
ornament shall be used? Some architects
seem to be afraid of bare spaces. To
fill up such blank spots, they introduce
ornaments which have a curiously “stuck
on” effect. This is a violation of the
rule which requires that an ornament
must be necessary and that it must also
have meaning.
Origin of Ornament
All ornament was originally fraught
with life meanings. Our primitive an-
cestor hung the trophies of the chase on
the eaves of his rude hut. The shields
and spears of a later civilization were
placed about the walls to frighten away
the evil spirits which threatened a su-
perstitious people. As their gods took
form in their mental pictures, the effi-
gies of popular deities found a niche
Right: Author’s sketch showing' the
portions housing the stage loft as an
integral component of the entire design.
Better Theatres Section
above the doorway of the home. Later
still, festoons of flowers and fruit were
reproduced in stone on the walls of
their temples. No doubt every ornament
in existence today had its origin in a
meaning very close to the lives of those
early peoples.
Religion had its effect on the charac-
ter of ornamental design more than
May 10, 19$ j
Left: Author’s sketch presenting a de-
sign for a theatre front in brick and
terra cotta, executed in a modern motif.
once. Had not the Mohammedans bee
forbidden by their belief to reproduc
any living thing in their art we migl
not so soon have had the geometric;
patterns and designs evolved by then
Their carved work was an importar
contribution to the ornamental treasure
of the world.
One of the most common (and to
often well-deserved) criticisms of ou
theatre interiors of the past 15 years i
that their creators have overloaded thei
with such a profusion of ornament tha
the patron’s attention is detracted froi
the screen, which should be the centn
feature of the auditorium. “Jazziness,
and a profuse use of “gingerbread” oi
nament on the exterior, are equally ope
to criticism.
Ornament should represent a means o
building up the meaning and beauty o
the dominant feature, and of tying it t|
the subdominant or contrasting feature:
It should grow naturally out of the de
sign and not give the impression that ii
might be peeled or pried off with littl
effort.
Styles of Ornament
There is hardly a country in the wort
which has not originated a type of orna
ment more or less peculiar to its ow:
needs. A casual glance discloses som
20 or 30 styles of design and ornamen
in use in the United States alone. Eac
type has its characteristic earmarks an«
should be used in a manner faithful t
the general style of architecture used i
the entire theatre.
Space does not allow a detailed discus
sion of each of these ornamental types
We choose, rather, to sketch briefly tw
of the outstanding types of ornamen
I ny 10, 1930
Exhibitors Herald-World
23
Right: Design by the author for a the-
itre-commercial building, employing a
ower to distinguish the theatre portion.
n v in use in theatre design — Renais-
tice and Moderne — the former waning
r popularity, and the latter just coming
rb its own in America.
Renaissance
n designs employing the ornament
l;ing back to the days of Louis XIV,
iuctural members are covered, rather
tin emphasized. The age just preced-
the creation of this mass of elabo-
;e detail had been one of religious
i erity. Swinging like a pendulum to
h opposite extreme, the taste of the
ers introduced a movement in archi-
iture which was filled with devices to
kle the eye, and to set the people free
un serious contemplation.
One might form a hasty conclusion
it such a type of ornament and design
uld be highly fitting and of lasting
ue in theatrical architecture, due to
very nature and origin. However, as
e critic describes them, our picture
fises have become “regal love-nests”
d the sweetness of Renaissance design
's been impressed on us to the point
surfeit.
Contrasting strangly with this wealth
rich embellishment comes the style
led “Moderne,” still suffering with
cruciating growing pains in its striv-
y for something new, almost stark in
simplicity.
Moderne
Originating in Europe many years
o, it has at last reached America, and
r architects are beginning to learn
ew how to paint with light and shad-
r, depending on line, scale and mass
r effect. Such ornament as is used
)ssoms naturally from the design, the
minant features being composed of
buttresses and piers, with emphasis on
perpendicular lines in exterior designs.
Compared with the overloaded thea-
tres of the past, the moderne design has
all the quiet refinement of the aristocrat
in contrast with the gaudy show of the
nouveau riche.
With the new moderne art depending
so largely on light and shadow for its
beauty, color lighting gains added inter-
est in theatrical design. Exterior color
lighting enjoyed a short period of pop-
ularity in certain localities a few years
ago, but in the rush for spectacular
theatre interiors, this feature of exterior
planning was largely neglected, as were
various other factors governing the de-
sign of the front.
The growing popularity of the new
systems of interior color illumination,
known as third dimension lighting, Col-
orama, Lumitone, and various other
names, will bring about an added bene-
fit if it reawakens an interest in exterior
lighting.
Both electric and neon gas lights offer
great possibilities in waves of blended
color, patterns and the picking out of
special features with spot and flood
lights. Owners of office buildings, apart-
ment houses and stores have learned and
are utilizing the beauty of exterior color
lighting. A good-sized theatre uses a
heavier electrical current than the com-
bined commercial enterprises of a busi-
ness district of several blocks and it
should lead the way in employing this
power to make its street front the most
beautiful spot in the neighborhood. Peo-
ple, like moths, are attracted by light,
cheeriness and an inviting atmosphere.
Electricity is one of the exhibitor’s most
powerful allies in attracting patronage.
Certain materials adapt themselves
( Continued on page 63)
Left: A theatre differentiated architec-
turally from the rest of the building:,
yet blending with it basically, as exem-
plified in this design by Mr. Boiler for
a theatre-department store structure.
24
Better Theatres Section
May 10, 1:
ifl
THE NEW CASINO ON
THE SHORE OF AVALON
Wliere a finger of the blue Pacific touches the hills
of Catalina, there is Avalon, not-too-private fairy-
land of Mr. Wrigley. Its latest palace of pleasure
contains a 1,300-seat screen theatre of rare design
A corridor of the Casino,
leading to the theatre,
which is located on the
main floor of the building.
The design here is of
Mediterranean motifs, in
common with the exterior,
but unlike the auditorium.
Cooking out through the
arches of the mezzanine
balcony which provides a
promenade just above the
bay at a height giving a
panoramic view of the
town and the hills that
roll away to the horizon.
]iy 10, 1930
Ex h i b itors Herald-World
25
OVERLOOKING the bay of roman-
tic Avalon, metropolis (for it is
that) of Santa Catalina Island,
stands this latest of William Wrigley
Jr.’s magnificent gestures to wholesome
pleasure, a building of steel and stone
which yet has all the gossamer unreality
of a fairy queen’s palace. It is called
the Casino and it houses a fully equipped
motion picture theatre and a ballroom.
The accompanying reproductions dis-
close something of the beauty of the
structure that rises to a height equal to
that of an average 12-story building,
with the hills of Catalina behind it, and
before it a yacht-studded corner of the
blue Pacific. The architecture of the ex-
terior is of Mediterranean pattern, a
style that is followed throughout the
foyers and corridors inside. It is within
the theatre itself that all traditional
manners are flung aside to create an
original environment in the essential
Catalinian spirit — that of make-believe.
The walls of the theatre, which is lo-
cated on the first floor, start converging
toward the center of the ceiling and
stage almost but a few feet from the
floor, and upon them is painted an im-
pressionistic representation of Man un-
fettered amid a boundless Nature. It is
allegory. It is history. And it may be
hope. One assumes that it is also Cata-
lina.
The auditorium, thus brightly painted
in an original allegory and of atmos-
pheric design, is broad and long, but it
( Continued on page 70)
Auditorium of the theatre,
looking toward the stage.
Observable here is the
manner in which the walls,
short way from the floor,
begin to converge, quickly
becoming the ceiling,
forming a sky-like canopy.
Another view of the thea-
tre auditorium, looking to-
ward the rear. Wall decor-
ations consist in a con-
tinuous mural of fantastic
theme and illuminated by
concealed lighting. Note
the arrangement of floods.
The yacht-studded bay of
Avalon and the rolling ter-
rain of Catalina, where
(they say) dreams still
come true. The bit of
white in the hills at the ex-
treme left, is the home of
Chief Potentate Wrigley.
EDITORIALLY
Quigley Publishing Company: Martin J. Quigley, President; Edwin S. Clifford Secretary Ofor™ tw,0
Better Theatres is a member of the Audit Bureau of Circulations. All contents are copyrighted 1930 by toe S3riJ PuEn* T
business correspondence should be addressed to the Chicago office. Other Publications: Exhibitors Herald-World in coniunr+inn 11
is published every fourth week: The Motion Picture Almanac. Pictures and Personalities, published a„^
Projection and the Public
PROJECTIONISTS are rising up, a little angry, aroused
at last by the public’s habit of blaming them every time
reproduction becomes noticeably imperfect. We do not wish
to create the impression of an organized horde about to avenge
violently its good name. Indeed, we can discern nothing but
a calm, determined effort to let the public know that usually
the projectionists are doing the best that well trained, con-
scientious engineers can do with the material at hand.
The public, of course, thinks of projectionists as a lot of
rough and ready fellows who somehow get spools of film onto
a contraption with light and lenses and then turn a crank
until there isn’t any more film left on the spool. Then they
put on a new spool and repeat the process.
Well, it was not so long ago that the projectionists them-
selves— or at least a large group of them — thought of their
work in much the same light. In the early days of motion
pictures, perhaps they needed no more in mental equipment
than their booths possessed in mechanical apparatus. (The
word, “operator.” still clings to the title of the I. A.) Those
primitive days were soon left behind, of course, and the re-
quirements of the projectionist have grown until he can be
truly called an engineer.
Ordinarily, we should leave remarks on this subject to Mr.
Richardson. But the other day we received information as
to the work begun by the Projection Advisory Council in this
matter and are thereby constrained to speak our piece upon
it. Perhaps a quotation from Thornton Delehanty’s depart-
ment, “Movie-Talk,” in the New York Evening Post, will
indicate better than we can just what is being done, and what
its effect may be expected to be :
tion room and that it is only by constant vigilance and inte ■
gent supervision that a picture is kept to its proper val
And conversely, I found that not every instance of defect::
sound is blamable on the projection room operators. . .
Obviously, this is reading matter for consumption by t i
general public. Its ultimate cause is the protest of proji i
tionists against public ignorance concerning them, their wo
and their culpability for faults in reproduction. Its ultirm :
effect should be a more general recognition of the professior
attainments of projection and the high ability demanded
the men within it.
The recent meeting of the Projection Advisory Council
New York, at which the relations between projectionists ai
public were discussed with a view to arriving at means f
bettering those relations, is bearing fruit. Newspapers in
number of cities have already given space to the type
message’ noted in the quotation from the New York Evenii
Post. It can scarcely be merely a selfish aim on the part t I
organized projectionists. Elevation of any trade or profe j
sion attracts people of the better type into that field, whkl
makes for higher standards. From these efforts of the Pr
jection Advisory Council, the public will gain far more thi
a little knowledge about a process concerning which it
astoundingly ignorant.
*
Plans for Modern Theatres
TT takes an architect to design a modern motion picture the.
*- tre. That doubless seems obvious to many. Nevertheles i
there is an idea extant that unless a theatre is of unusu
complexity, it is only four walls and a roof like a cottage ( j
small store, with perhaps a sloping floor to make its plannir
“Through the courtesy of the Projection Advisory Council,”
recently wrote Mr. Delehanty, “an organization devoted to the
interests of those mechanical wizards who operate the projec-
tors in picture houses, I was recently given a brief but inten-
sive course of instruction in the intricacies of the projection
room.
“To the layman there is something revealing in the com-
plicated and highly responsible office which devolves on those
who control the sound and visual machinery of reproduction.
The impression is widespread that the faults and virtues of
sound reproduction lie almost wholly with the actual taking
of the picture. ... I learned that the smoothest sound effects
can be ruined by carelessness or inexpertness in the projec-
a little less simple.
The fact is, the motion picture theatre fit for the publ
today would seem to be the most highly specialized of all type
of buildings. The list of factors fundamentally affecting i'
construction is extremely long — and yearly grows longe
Public safety, ease of egress and ingress, atmospheric coi
ditions, visual and acoustic qualities, comfort, beauty — the ri
quirements represented by these and many more factors mu;
be seen in perspective, must be coordinated in the mind of on
experienced in their manipulation. That one is the theati
architect. It is he who must know all the conditions of si*
and function surrounding the project, and he who must the
fit the structure, inside and out, to those conditions.
NEW ADVERTISERS
Humphrey Davy & Associates
4324 Market Street
Philadelphia, Pa.
The above are consulting electrical engineers.
E-Zee Screen Company
2285 Genesee Street
Buffalo, New York
A new sound screen is being introduced by this concern.
[26]
lay 10, 1930
Exhibitors Herald-World
27
^Varners' New Hollywood in New York
A notable addition to the playhouses on
Broadway, built in memory of Sam Warner,
who died at the dawn of Warner power
3 ROADWAY’S new-
est playhouse is a
motion picture
neatre named after the
lain center of motion
icture production.
Erected and operated
y Warner Brothers,
he Hollywood stands at
[roadway and 51st
freet, extending back
hrough a commercial
milding deep into the
lock. It was ceremoni-
usly opened by officials
f Warner Brothers and
ther celebrities of the
iheatrical world, the
vening of April 22,
vith a Warner Broth-
rs picture, “Hold
Everything,” as the
inain screen attraction.
Besides being a not-
able theatre in architecture and
ilane of operation, the Holly-
wood is a monument to the
n e m o r y of Sam Warner,
mother of those who have
jkchieved what he along with
hem once sought. Sam War-
ier headed a Warner Brothers
nuch more modest in its opera-
dons than those it directs today.
There was dire financial diffi-
iulty. Then came a “talking
nachine synchronized with mo-
ion pictures.” Warner Broth-
ers called it Vitaphone. Then
Sam died. ... A plaque promi-
nently displayed in a foyer of
he Hollywood theatre dedicates
this theatre to him.
The Hollywood is not a large
theatre, particularly in its seating
eapacity, which is only 1,600. It there-
fore has an air of friendly intimacy that
larger theatres, perforce, do not possess.
The architecture of the exterior is of
the usual modern American pattern for
business buildings, with only three
stories adjoining the street. The the-
atre itself, including its lobby, foyers
and other chambers, is of French motifs,
modern styles being used for most of
the subordinate parts, and baroque be-
ing used for the auditorium.
Patrons enter the Hollywood theatre
on Broadway, through a lobby of French
modernistic design, with mirrored walls
enriched with bronze, marble and a plas-
An exterior view of the Hollywood, showing the main en-
trance on Broadway and a special exit on 51st Street. Also
shown in the huge sign, which is reproduced in detail below.
This sign is operated by a new system of lighting control.
tic ceiling. Basically ultra-modern in
design the lobby is yet subdued in treat-
ment, creating a rather reposeful im-
pression and connoting entire practica-
bility. The lobby leads to an entrosole,
which takes one into an oval rotunda,
which serves as the grand foyer.
In this foyer the decorations are in
French baroque, which is the motif car-
ried out, in the main, throughout the
building. Engaged columns support
great arches of the foyer and a grace-
fully winding stairway and magnificent
marble fountain are blended into the
mood of the period decorations. The
ceiling reveals an exquisite mural re-
flecting again the at-
mosphere of the foyer
and showing symboli-
cally the arts and
learning.
The grand staircase
winds to a mezzanine
overlooking the grand
foyer. On the prom-
enade a restful atmos-
phere has been created,
heightened by glimpses
of beautiful appoint-
ments arranged in
curved balconettes and
along the decorative
paneled walls. A color-
ful, soft glow emanates
from lighting fixtures
of delicate cast, while
occasional pieces of
period furniture embell-
ish the decorative
ensemble.
From the grand foyer one
descends a graceful marble
stairway to a lounge. Here
again the French baroque is the
predominating note. This is an
oval shaped room, aisled with a
stately but not heavy marble
collonade. At one side a great
open fireplace is set and the fur-
nishings are in keeping with
the architecture. Off the lounge
are elaborate retiring rooms.
A women’s cosmetic room is
decorated and furnished in the
Louis XVI period. The women’s
retiring room adjoins it. It has
rather severe modernistic ap-
pointments. The men’s smoking
and retiring rooms are plainer,
yet they are richly done. The
style of them is Spanish.
The auditorium, which strikes one as
being even smaller than it is because of
the wealth of decoration, is extremely
elegant in earlier French baroque styles.
The floors are carpeted in a deep warm
red, the seats are somewhat brighter,
and the paneled walls are done in an-
other shade of red, which blends with
the balance of the decorations. The
structure is flanked with columns,
arches, architraves and decorative fig-
ures, while the curved walls reflect an
abundance of detail in strength as well
as beauty. The coloring is dull gold em-
bellished with red and blue.
Perhaps the most ornamental single
28
Better Theatres Section
May 10, 190
The projection department is spacious
and fully equipped for sound pictures
and lighting incidental to stage perfor-
mances. The stage would be large for
even a large auditorium, but for the
Hollywood, it is extremely large. It is
equipped for any type of stage pro-
duction.
A notable innovation installed to aid
patrons whose hearing is impaired, con-
sists in 300 seats equipped for the at-
tachment of headphones and their atten-
dant connection to amplifiers for the
expansion of the sounds of the pictures.
Another innovation, this one on the
exterior, is one of the signs atop the
building. The whole sign structure,
which has two wings and two distinct
The auditorium as seen from the stage toward the left wall.
At right is one of the 12 murals. This one typifies February.
This huge sign occupies the entii|
roof of the theatre. Through this coli
mixing process, it is declared, it becomi
possible to use all the colors heretofoi
confined to paints. In constructing tl
sign, the electrical engineer has mixe
his electricity just as a painter does h
paints. The primary colors are selecte
and blended into the exact tone desire
for a scene. A cellular steel face, studde
with invisible lamps, is the giant cai
vas used for the creation of pictures i
light. Each of the letters in the sign :
eight and a half feet high. Thousanc
of pastel shades, can be used. Any dt
sign, any scene, can be produced in nal
ural colors, exactly as in color proces
printing or painting.
In the past it has been possible fo
the observer to note the change of color
in sign pictures. In this color contrc
sign on the Hollywood theatre, the color
flash across so rapidly that it is impos i
sible to follow the cycle effect. It bsjB
comes veritably
painting in light
with all its or
iginal beauty ani
warmth magical!
retained.
The d i s p 1 a ; <
board, or s i g i
face, appears as ;
bank of cells o
compartments
These cells can b
of various shape
or sizes — squares
triangles, hexa
gons or circles, de
pending on thi
purpose for*whicl
the sign is to b<
used. In each cetyl!
there are three'!
colored lamps, red
green and blue. But the cells are sc f
constructed that these lamps are not di
rectly visible to the observer. This cel
arrangement allows perfect mixing oJ
color in any range desired and removes
feature of the auditorium is a series of
twelve murals, each representing a
month in the year. These form a frame
surrounding a flat elliptical portion of
the main dome. The paintings, some
of them exact reproductions of Fra-
gonard and Watteau, are executed in the
spirit of the French Renaissance, and
depict scenes of revelry, romance and
frolic. The figures are life-size and are
done in rich tones to harmonize with
the ivory and gold of the surrounding
ceiling space.
Each month of the year is represented
by a scene adapted to its own activities.
For January there is sledding; for
February, skating ; for March, bird
nesting; for April, the tending of sheep;
for May, a siesta; bathing, swinging
through the air, flower picking, fruit
picking, hunting, bird catching and
tending the yule log, form the subjects
of the other murals.
pieces of copy, cov-
ers, with its con-
tributing parts, a
great portion of
the roof. The sign
reading “Warner
Bros. Hollywood —
Warner Bros.
Pictures — Vita-
phone — First Na-
tional Pictures,”
introduces a new
system of controlling both the lettering
and coloring of signs. The method is
called the Kirk color control and is the
process of Kirk Color Control, Inc., of
York, developers of the process.
The rim of the ceiling, showing the arrangement of murals.
29
lay 10, 1930
Exhibitors Herald-World
ie objectionable spotty effect of single
mps. Each lamp is controlled sepa-
itely, so that it is possible by turning
n the three lamps individually, or in
;>mbination, to get the full range of
pectral colors.
^ITH this arrangement any desired
esign in color can be flashed on the
oard, and with the control mechanism,
2 completely different designs can be
ashed at a desired speed, from one
bange an evening, to the complete cycle
a a few seconds, before the sequence is
epeated. This flexibility makes the
olor control sign unit particularly valu-
ble on theatre signs, since it is possible
0 change the layout, or copy, on the dis-
play board without the necessity of
hanging the outside lamp bank in any
/ay, all of the changing being accom-
ilished in a short time at the control
aechanics, or flasher.
Both the lamp bank (the display
oard) and the
jjontrol mechanism
the flasher) have
teen standardized
n units that will
lermit any size of
board to be built
ip. Since these
inits are so con-
structed as to have
1 long life, the in-
terchangeable fea-
;ure of their de-
sign allows them
,;o be moved from
me installation to
mother, thus al-
owing 100 per
pent salvage to be
effected.
These units can
be used in many
vays, both inside and outside, as decora-
tive architectural elements and as spec-
acular sign displays. If desired, glass,
>r a translucent face, can be placed over
he cells, in this way allowing them to
The modernistic design of the lobby, displaying" an interesting-
treatment of ceiling". At left is a mural representing" April.
be used for panels
in the theatre
auditorium, foyer
or stage. If this
construction is
utilized, gorgeous
color sequence can
be obtained that
could be timed to
fit with any re-
quirements.
Color control is
made up of cells or “pigeon holes,” and
the cells slant downward on floors and
ceilings as they extend to the back wall
of the pigeon hole. On the backwall are
the three lamps, red, green and blue.
Cells ranging from 2x2 inches up to
8x8 inches, are made and in special cases
irregular cells can be built, as in the
links which join the names Warner
Brothers and First National in the
Hollywood theatre sign.
The dots in halftones are distinguish-
able only by close scrutiny. Now, as ex-
plained already, each square is an open
faced cell with the three incandescent
colored lamps hidden in the rear of the
cell. It is on the surface composed of
the faces of these small squares that
pictures, letters, words, and action se-
quences can be made to appear. Because
any square can become white, black or
any color in the rainbow at a flick of
the control mechanism, rapid action and
changes can be effected. Thus the
Hollywood sign presents a picture rather
than a pattern of dots.
w ITH three lights and two adjust-
ments, it is possible to get a total of
eight colors. Using blue, green and
red, those colors, plus yellow, magenta,
vreen-blue and white, can be obtained.
Twentv-seven colors are possible when
each light has three adjustments (full-
on or fractionally on). Similarlv, 64
shades may be had with four adjust-
ments to each light. And thousands of
hues are possible when the dimmers are
hooked uo with the color control mecha-
nism. which allows each lamp to be
dimmed from full strength down
through small gradations of light until
completely extinguished.
Any set-up in the color control mecha-
nism can be “run-off” as desired.
The architect of the Hollywood was
Thorras W. Lamb.
done in a modernistic style.
View of the main foyer.
Better Theatres Section
Above: View of the auditorium at
the proscenium arch as seen from
the lower part of the balcony.
Spanish motifs are executed in
plaster in relief, augmented hv
three-color concealed-source lights.
Below: View of the lobby, looking
down upon which is a mezzanine
balcony which serves as foyer and
general lounge. The walls of the
lobby are finished in colored plaster,
the floors are of inlaid colored tile.
THE NEW RITZ
OLD AMERICAN
■ «v
In tin’s R&R house in
Corpus Christi, Tex., -
Spanish patterns find a
time- honored home.
Unusual is its provision
for rear entrance also
ONE of the most interesting thea
tres in Texas, despite the fac
that it is not located in one o
that state’s leading commercial centers
is the Ritz in Corpus Christi. The Rit:
is not only of interesting decorativi
character, particularly because of its lo
cation, but it also presents utilitariai
features of design which are origina
and highly applicable to the situation
Besides these qualities, the Ritz repre
sents a noteworthy study of economica
adaptation of deluxe theatre elements t(
the needs and limitations of the relatively
small house in a rather small city. The!
architect was W. Scott Dunne of Dallas
The Ritz is of Spanish architecture
throughout. Local tradition and atmos
phere dictated that, because Corpus
Christi stands on that soil of Old Amer-
ica that once proved temporarily fertile
to the seeds of Spanish culture. The
'ay 10, 1930
Exhibitors Herald-World
31
HEATRE IN AN
8SSION TOWN
is constructed of concrete with
steel frame and with brick, tile and
trimmed enclosing walls.
The theatre proper measures 60x165
et, while the rear passages and stores
rm a unit measuring 50x116 feet,
lis latter section, together with parts
the theatre, presents a novel feature
design, for it provides passageways
om the street farthest from the thea-
e proper, to the rear part of the thea-
e. Thus there are entranceways at the
:ar of the theatre as well as in the
sual manner, at the front.
These secondary entrance facilities
ere occasioned by a desire of the own-
s, Robb & Rowell, chain operators af-
iated with Publix, to make use of ex-
llent parking conditions at the rear.
The auditorium, carrying out the
Danish motif through a false building
all effect in relief, is finished in colored
aster, while colored lights in three
:iades from concealed equipment con-
ibute further decorative qualities in
irmony with the general scheme. The
iditorium seats 1,500, with 600 seats
a balcony. The heating system is of
direct and indirect vacuum steam type,
hile cooling is by refrigeration.
Practically all equipment was by the
ational Theatre Supply Company.
Above: The auditorium, looking
toward the rear. The decorative
treatment is essentially simple,
though incorporating basic features
of the usually ornate Spanish pat-
tern. The two floors seat 1,500.
Below: The mazzanine balcony,
looking down on the lobby. It is
carpeted throughout, comfortably
furnished and has a simple back-
ground of colored plaster relieved
by set-in wall founts of mosaic tile.
34
Better Theatres Section
May 10,193
■il :
Recent Decisions of the Courts
Involving Theatres
Considering, among others, late cases
concerning intimidation by union
labor, injuries received by patrons,
liability for damages in employes'
deaths and in breaches of contract
By LEO T. PARKER
Intimidation
BY
Union
IT is well settled that while theatre
employes may resort to combined
lawful acts to induce a theatre own-
er to increase wages or alter working
hours, yet the courts will promptly en-
join any acts which are sinister, men-
acing or intimidating. For instance, in
Vaughan V Kansas City Moving Picture
Operators’ Union (36
F. [2d] 78), a theatre
owner appealed to the
United States court
to enjoin the motion
picture operators’
union from interfering with the opera-
tion of his several theatres.
The theatre owner alleged that the
local union of the International Alli-
ance, Theatrical Stage Employes and
Moving Picture Machine Operators, en-
tered into contracts or “working agree-
ments” with him by the terms of which
the union agreed to furnish “competent,
experienced and reliable projectionists”
to operate the moving picture machines,
subject to certain conditions and for
compensation therein stipulated. Later,
when the theatre owner installed talking
picture equipment, the union demanded
new contracts increasing the wages of
the operators.
The theatre owner refused to enter
into the proposed new working agree-
ments, but, according to the evidence,
he indicated a desire for a conference
with the officials of the union so that a
satisfactory arrangement might be
made. Such a request was refused. The
business manager of the union then in-
formed the theatre owner that he must
sign the proposed contracts, “or else.”
Soon afterward an operator named
Hall ouit his employment without notice
and the theatre owner was compelled to
close the doors of his theatre and return
the admission fees of the patrons.
Thereupon the theatre owner procured
the services of a non-union operator.
The theatre owner alleged that this
was followed by a series of acts of van-
dalism, intimidation, sabotage, and will-
ful destruction of his property, and that
malodorous and offensive bombs were
exploded in the theatre. The sidewalk
and space in front of the theatre was
picketed. The pickets interfered with
patrons, and sinister threats, both to
the public and the theatre owner, were
made. Such acts had the effect to dis-
courage and intimidate the public. Paid
admissions were greatly reduced. In
granting an injunction against further
picketing, or other interference, the
court said :
“The business agent of the operators’
union made a peremptory and arbitrary
demand upon plaintiff (theatre owner).
This demand involved the execution of
a new agreement both radical and ex-
pensive. The theatre owner was given
no opportunity to express his views or
to discuss the subject. He was peremp
torily told, according to the evidence,
either to sign ‘or else.’ The last-quoted
expression was menacing and sinister,
as subsequent events showed. . . . The
hostile attitude of the defendants
(union) has been so impressed upon the
public and upon the mind of plaintiff
(theatre owner) that even an act which
might ordinarily be classed as a peaceful
and lawful act would be considered in
the public mind as sinister in purpose
and effect. Such acts are interwoven
with a plan of intimidation and destruc-
tion. . . . Undeniably, plaintiff (theatre
owner) has sustained serious injury and
is menaced with a threat of irreparable
injury. He has no adequate remedy at
law. The right of the plaintiff to have
injunctive relief is admitted. It is
claimed, however, that the defendants
(union) are not responsible for the un-
lawful acts heretofore committed and
for the menacing threats either made
directly or communicated to plaintiff.
The court cannot agree with this conten-
tion. There was much testimony that
fully justified the inference that all the
wrongful acts and all the sinister
threats were committed and made at
the instance and direction of the de-
fendants.”
Injury Caused by Patron
LrENERALLY speaking, a theatre
owner is not liable in damages for an
injury sustained by a patron, or an em-
ploye, unless the injury resulted fron
negligence of the owner or his manager
Therefore, as a general rule, a theatri
owner is not liable to a patron for ar
injury caused by another patron. Sc
held the higher court in Mahoney V At-
lantic (169 N. E. 424).
In this case a patron sued a proprie-
tor to recover damages for injuries sus-
tained when a heavy sled fell upon him.
Unknown to the proprietor, another pa-
tron had stood the sled against a radia-
tor and it fell when the injured patron
walked against it. The court promptly
held the injured patron not entitled to
damages, and said :
“We are unable to find any evidence
showing negligence of the defendant
(proprietor). He was required to fur-
nish a reasonably safe place for the use
of those invited to his premises . . .
but there is nothing to show that there
was negligence in permitting the sled to
remain leaning against the radiator;
and nothing to show that the sled was
likely to fall or that it was in an unsafe
place. No agent of the defendant (pro-
prietor) touched the sled or by any act
caused it to fall. The mere fact that it
fell, in the circumstances showm in this
record, was not evidence of negligence.”
Damages for Employe’s Death
EN allowing damages for the
death of an employe or a patron, the
courts usually take into consideration
the age of the deceased, his general
physical condition when the accident
happened, his experience and reputation,
the salary earned, and his expectancy of
income-producing years.
For illustration, in Endicott V Gar-
finkel (147 Atl. 382), an employe who
was earning $66 per week was killed.
His dependents sued to recover dam-
ages. The lower court held the latter
entitled to recover $20,000 damages, but
the higher court reduced the judgment
to $15,000, explaining how this amount
was computed:
“The verdict of $20,000 seems to us,
under the evidence, clearly excessive and
should be reduced to $15,000. The de-
( Continued on page 64)
tay 10, 1930 Exhibitors Herald-World, 35
The Economical Equipment Budget
The concluding article of a discussion in which the
prospective exhibitor's question, "How Much for
Equipment?" is again considered and (as in the April
12th issue of Better Theatres) authoritatively
answered, with a schedule of equipment costs
By WALTER E. GREEN
A Skeleton List of Theatre Equipment for a
500-Seat House
Estimated
Projection Booth Average Cost
Two projectors, latest type, not including sound
equipment $ 2,500.00
Motor-generator set 550.00
Effect projector 875.00
Spot-flood projector 250.00
Rewind table and automatic rewinder 210.00
Film cabinets 40.00
Necessary accessories and supplies 250.00
Lobby
Ticket booth 750.00
Change-maker 125.00
Lobby frames 450.00
Ticket chopper 85.00
Necessary accessories and supplies 500.00
Lighting fixtures and directional signs 400.00
Auditorium
Upholstered chairs 3,750.00
Ventilating systems 600.00
* Lighting fixtures
* Floor coverings
* Draperies and hangings
Miscellaneous equipment and accessories 1,000.00
Stage
Motion picture screen for sound or silent pictures 300.00
Stage curtain and draperies 1,500.00
*Rigging •
*Stage lighting equipment
Theatre Exterior
Marquise and electric sign 2,000.00
TOTAL AVERAGE INVESTMENT $16,135.00
[*Estimated prices are shoicn only on standard equipment units.
Estimates on the equipment marked with an asterisk and listed
with no prices , can only be made in direct relation to an
individual theatre. Installation and transportation costs are not
included in this estimate .J
rHE person contem-
plating entrance into
the motion picture
heatre business on a small
scale and without much
irrevious experience in that
ield, is likely to make
nany mistakes in ap-
Droaching this all-impor-
;ant matter of equipment.
Economy being a para-
mount concern with him,
it least at the start, he is
constrained to “cut the
Corners” sharply. The
question then arises, “In
Iwhat class of equipment is
it most feasible to apply
the strictest economy?” It
jis in an effort to answer
that question that the man
without experience or au-
thentic advice is likely to
-make his greatest mistakes
—bad errors of judgment
which afterward will cost
more to correct than he
previously saved.
In my previous article, I
discussed at some length
what would constitute true
economy for the beginning
exhibitor in the selection
of equipment for a small
theatre, taking up several
specific types of equipment
which represent considera-
tions of particular signifi-
cance because of the
changes in values and
standards which have come
into the business of pre-
senting the modern motion
picture to the public. With
this article I offer an item-
ized estimate of what an
initial investment in equip-
ment may amount to for a
small theatre, insofar as such an esti-
mate may be made. Before saying more
about this hypothetical budget (if such
it may be called), I should like to say a
few words about classes of equipment
not touched upon in my previous article
on this subject.
No theatre , is well equipped without
provision for good ventilation. A ven-
tilating system does not represent a
heavy investment, but there is no unit
in the list of theatre equipment that con-
tributes more to patrons’ comfort. A
house that offers cool fresh air during
the summer, and relief from the stuffi-
ness of crowded auditoriums in the
winter, has a distinct
advantage in holding
steady patronage. As has
been said, talking pictures
have a decided bearing on
the selection of this equip-
ment. To avoid possible
interference with sound
distribution, a modern ven-
tilating “blower” must be
absolutely silent in opera-
tion.
One other equipment
group will suffice to com-
plete a skeleton outline of
the equipment necessary to
open a small motion pic-
ture theatre. For the con-
venience of both the man-
agement and the patrons,
a ticket booth should have
modern equipment, with
change-making and similar
devices. Lobby space
should be attractively util-
ized for the display of cur-
rent and future features.
Lobby frames are, to all
practical purposes, the
showcases in which an ex-
hibitor displays his wares.
It is important that they
be made as attractive as
possible.
It should be understood
that these articles, in out-
lining the major considera-
tions involved in the
“price question” of thea-
tre equipping, relates to
the smaller type of thea-
tre, with a seating capac-
ity of an approximate
maximum of 500. It is for
a house of this size that
the accompanying list of
equipment is suggested.
Only those equipment
units that may be reasonably considered
as essential to the success of a modern
theatre are used.
The futility of attempting to estimate
the cost of complete theatre equipment
for an imaginary theatre is quite ob-
vious when it is understood that several
( Continued on page 70)
36
Better Theatres Section
May 10, 190
PUBLIX ADDS ANOTHER TO
ITS GREAT CHICAGO GROUP
A neighborhood Iheatre seating
2,000 is the Gateway, combining
with an atmospheric auditorium
of Italian Renaissance elements,
a modernistic facade interes-
tingly dominated by its sign —
a sign of the times, as it were
Front elevation, showing the design oft
the facade, which incorporates in an|
attractive modernistic treatment, ai
huge sign. The sign, indeed, dominates
the architecture at this point and to it
every other element has been subor-
dinated. The height from the sidewalk
to the top of the sign is 80 feet. Il-
lumination is by both bulbs and neon
tubing. Elements to either side of the
sign, which is V-shaped with its flat |
side flush with the wall line, include
stone pylons with modernistic figures.
By
ARTHUR
FREDERICK
ADAMS
PUBLIX is about ready to ac
another theatre to its scores <|
motion picture houses in Chicag
with the Gateway nearing completion i
a rapidly growing and relatively ne
section of the city. The Gateway is 1<
cated at Lawrence Avenue and Lipp
Street. It is scheduled for opening earl
this summer.
The Gateway has a seating capacit
of 2,045. The general design is c
Italian Renaissance pattern, with a
auditorium of the atmospheric typt
The Gateway was designed by C. W. an
George L. Rapp, architects of Chicag
and New York.
A sky effect has been arranged so tha
different hues and different atmospheri
color effects can be obtained, and thes;
effects will start from the floor and sur
round the entire auditorium. Unlik
the usual arrangement of sky effect
which have started toward the top o
the auditorium, the architects have mad<
a departure in getting the sky effect b
continue to the floor, which has the effec
of widening the auditorium. Porticos
colonnades, trees, flowers and gardei
furniture play an important part in th<
side wall decorations of the auditorium
A small stage, or sound-room, has
been provided for and provisions hav<
been made for an additional larger stag*
in the future. The sound-room will bt
of a stage effect, with its sides and bad
decorated in a garden treatment, statu-
aries, etc.
The entrance to this new theatre is
from Lawrence Avenue, where the
frontage is 50 feet. A large battery ot
doors will receive patrons into the ticket
lobby, which has been lavishly dec-
orated in imported colored marbles, and
from thence into the grand lobby, which
likewise has been designed in marbles,
mirrors, bronze and decorative painting.
The grand lobby has dimensions of
60 feet in length by 35 feet in width and
40 feet in height. The entire ceiling is
Exhibitors H erald- W or Id
ay 10, 1930
If a barrel vault style, decorated in
femi-modernistic decorations. At the
nd and right side is the grand staircase,
/hich turns within a large niche at the
inner lobby and receives patrons to the
mezzanine foyer, which likewise has
neen treated in a grand lobby effect,
from the mezzanine level other flights
if stairs lead to the balcony foyer, tun-
lels, etc.
The balcony in this house is of a shal-
low type and is a combination of balcony
jind mezzanine, care being taken to sup-
)ress a large balcony in this particular
heatre in order to afford the patrons on
be orchestra floor a full view of the
itmospheric effect and the architectural
:reatment of the auditorium. Sight
ines for the different elements or parts
of the auditorium have been carefully
studied in order that all may have a
clear view of this large decorative space.
The plans call for the side walls of
the grand lobby to be enhanced by mir-
rors and decorated by etched ornaments.
The general color scheme consists in a
golden tone. An abundance of the large
mirrors will be brought out in brilliant
,colors. The modern spirit of design and
decoration has found its place in the
forepart of this theatre, such as the
grand lobby, , ticket lobby and the dif-
ferent foyers. Colorful painted ceilings
on canvas, and painted ornaments on the
walls, are featured.
SPECIAL furniture and bric-a-brac
have been carefully used to tie in with
the modernistic background and will be
of brilliant colors and fabrics.
On the main floor will be a number of
small rooms, such as lounges, women’s
cosmetic rooms, rest rooms, manager’s
office and the like. Ob the mezzanine
foyer also are rooms of this character.
The architects have endeavored to
bring forth a somewhat new and novel
feature in an exterior, featuring the
great sign which announces the name
Perspective drawing of wall treatment
on the right side of the auditorium.
The atmospheric character of this
chamber is given uncommon extension
by continuing the sky effect lighting
to the floor, thus giving the impressmn
of a loom much wider than it really is.
of this theatre in connection with the
attraction boards. The height from the
sidewalk to the tip of the sign is 80 feet.
Illumination is by both bulbs and neon
tubing. On the either side of this ver-
tical sign are large stone pylons with
ornamental decorations carrying out the
eff ect of the modern type of design. The
large sign is of a “V” shape, which
angles back to the wall line of the build-
ing. It will be painted in colors to har-
monize with the color of the stone pylons
at the sides. The large canopy will like-
wise be painted to harmonize with the
building. In other words, the main
facade includes the sign as an integral
part of the building.
It has been discovered that great sav-
ings in cost can be had by a treatment
of this sort, and inasmuch as the large
vertical sign plays such an important
part in the function of a theatre, the
architects have endeavored to make this
portion of the facade a feature and have
subordinated every architectural element
thereto.
The soffit of the canopy will contain
myriad lights which at night promises
to be a mammoth display of lighting
effects and which, due to the location,
will be seen for miles around.
Special precaution, of course, has been
taken to plan this theatre in shape and
proportions to obtain good acoustics.
The entire theatre will be equipped
throughout with the latest equipment,
ventilating and cooling system. The
heating will be by the down-feed system
of ventilation, by which air will be
forced at the top and at the rear and
will find outlet through the lower por-
tions of the auditorium, lobbies, etc.
Better Theatres Section
■■■■ The Show Must Go On ■■
But that alone is not enough! Let AUDAK show you how
to have an uninterrupted performance and a PERFECT
*TUNED
PICK- UP
THE worst thing that can happen in any the-
ater, of course, is to have the show' fall
absolutely flat ... to have the sound degenerate
into squeals and even cease altogether . . . with
the audience sitting there. The
pick-up, naturally, would be first
to get the blame for such a catas-
trophe. The pick-up may be equal-
ly responsible for shortcomings in
theatres where there has never
been an out-and-out cessation of
the performance. Flat, distorted,
erratic sound . . . how many stellar
shows have been killed by such
deficiencies! The cause — a pick-
up “out of tune” — has flustered
many an exhibitor and projec-
tionist. You KNOW we are right!
The remedy — TUNED Pick-up — was sought
long and hard by scientists. AUDAK came up
with the answer, once more proving its right to
leadership. Thanks to our new TUNED
principle, a theatre can now regu-
late its pick-up, just as you would
regulate your watch ... or a violin
string! Now you can always be
sure of 100% perfect sound . . .
first by equipping with the best of
Pick-ups, ELECTRO-CHRO-
MAT IC “the standard by which
others are judged and valued” . . .
and second by KEEPING it up to
perfection, regardless of climatic
and other influences, by means of
our TUNED principle. Yes, the
show must go on . . . and it must
keep on being flawless!
This guar an tee tag
protects you against
the dangers of “ just
as good”, **the same
thing as*9, etc., etc.
We welcome inquiries from amusement executives and technicians
The AUDAK COMPANY, 565 Fifth Avenue, New York
“ Creators of High Grade Electrical and Acoustical Equipment Since 1915 ”
lay 10, 1930
Exhibitors Herald-World
39
SOUND IN THE THEATRE
FIG. 1 — The camera
and model of audi-
torium set up for
photo-echo analysis.
Photographing
^ound Conditions
he unique method of
coustical analysis de-
eloped by the Burgess
aboratories' technicians
IB
! HOTTER B. BRAYTON
BY a process importantly employing
photography, it is possible now
not only to detect “dead spots”
ad their causes in auditoriums already
instructed, but also to forecast with
msiderable definiteness the “dead
lots” which will occur in constructing
a auditorium from a given architectural
lan.
A method of forecasting acoustical
nperfections has been to make a plaster
lodei of the theatre auditorium in ques-
tion. The Burgess method, developed by
the Burgess Laboratories in Madison,
Wis., and called the Photo-Echo Analy-
sis, reduces the apparatus to a matter of
an electric light, the architect’s plans, a
flexible strip of highly polished metal a
half-inch in width, and a camera.
Let us say an architect has submitted
plans for a certain theatre. The floor
plan of the auditorium, as well as longi-
tudinal and latitudinal cross sections of
the auditorium, are laid out on stiff white
paper. In each case the section to be
studied is fenced in by the highly pol-
ished metal strip. The strip should be
bent in exact conformity to the outline
of the section. If, for example, the floor
plan is being studied, the metal strip
should correspond to the auditorium
walls, just as you would set off a field
with a fence. The electric light is placed
in the area representing the stage. The
light represents the source of sound. A
camera is set up above the auditorium
plan with its metal “fence” in such a
way that “aeroplane” views of the plan
may be taken. Fig. 1 shows the camera
set up ready to take a picture of the
longitudinal section of a theatre audi-
torium.
The floor plan of a certain auditorium
photographed in this manner gives the
result to be seen in Fig. 2. It will be
seen that with the source at S on the
stage, both side walls reflect the light
toward the center of the room, but the
reflections from the rear wall are thrown
together at E in the orchestra seats. The
reflections from the side walls are every-
where divergent and do not come to a
focus. For this reason, the intensity of
this reflection to any single auditor is
small, and in all probability causes no
disturbance. Investigations in actual
rooms have shown this to be the case.
T HE concentration of rear wall reflec-
tions at E are, on the contrary, an indi-
cation that practically all of the reflected
sound from the rear wall is concentrated
in this area. Such a condition would be
disturbing, and if the reflected sound
were of greater intensity than the sound
issuing directly from the stage, the re-
sult would be utterly confusing to the
listener. It is evident that the architect
will have to alter the curve in the rear
wall so as to eliminate the condition at E.
The technician’s next step is to lessen
the curve of the metal strip representing
40
Better Theatres Section
May 10, 19,
Announces
NEW—
Theatre Horns
cf Special Design
Made of New Acoustic
Properties
Amplion's new production methods now
make possible any special size or design
of exponential horn at considerably less
than heretofore.
NO MORE
PROHIBITIVE PRICES
as formerly, for our new economical
and practical method does away with
the high cost of special moulds.
Amplion New
12-Ft. Air Column
Horn of Glass Smooth Vi-
brationless Material. Will ac-
comodate two Amplion Horn
Units.
SPECIAL SIZE HORNS
to fit any requirement
BUILT TO ORDER
on short notice
AT MODERATE PRICES
New Amplion
Tube Exciter
Type EL-22
Can excite the fields of the speakers on
the stage, from the projection room.
W rite for Special Literature
and Prices
AMPLION CORPORATION
OF AMERICA
133 W. 21st St. New York
the back wall, until he gets the result
shown in Fig. 3. This photograph shows
that the curve of the rear wall has been
sufficiently lessened to permit reflected
sound waves to be nearly parallel, thus
If the difference in these distances .
more than 35, it is a physical fact th f
acoustical trouble over the area C-C c
curs. This drawing does not show sous
waves other than those which pa
FIG. 3
avoiding the confusing convergence at E.
The two diagrams (Figs. 4 and 5)
represent longitudinal sections of the
auditorium. Fig. 4 shows the original
design of the auditorium. The double
curve of the ceiling nearest the prosce-
nium arch caused a convergence of sound
waves at B. Passing over this point, the
rays diverged and spread out over area
C-C on the main floor, just in front of
the balcony. In this cross section, pegs
were inserted to simulate auditors along
the floor and balcony surfaces. The third
and fourth pegs from the stage along the
floor surface cast two shadows. One,
when prolonged past the peg, intersected
the source (S) ; the other, similarly pro-
longed, touched a portion of the ceiling
surface at A. Lines drawn from S to the
points where these prolonged shadows
intersect the ceiling surface would prop-
erly represent the path of the sound.
Since these sections are made to a def-
inite scale, the distance traveled by the
direct sound, and that traveled by the
reflected sound, can be measured.
through the convergence at B, for th I
reason that (as in the case of the floe I
plan photograph, wherein the diverger I
rays shown reflected from the side wall
caused no trouble) they cause no disturl
ance to the auditor.
In Fig. 5, the ceiling surface A ha
been changed. The new curve reflect
the waves back into the balcony instea
of down to the main floor, as in Fig. ‘
The pegs along the area H-H cast doubl
shadows, one of which, when prolonge
from the peg, passes through the sourci
The second intersects the ceiling surfac
A. Again, if lines are drawn from th
source to these points of intersection, th
paths of the direct sound and reflecte
sound may be measured. It will generall
be found that in a case of this kind, th
difference between the two paths is re
atively small — less than 35 feet — an
that the reflected sound acts as a reir
forcement of the direct sound and in
proves audition in the balcony seats.
Fig. 6 and Fig. 7 are transverse, o
latitudinal sections, of the auditoriun
Jay 10, 1930
Exhibitors Herald-World,
41
The
First Step
(COUPON)
NATIONAL RUG MILLS, Inc.,
1001 Clybourn St., Milwaukee, Wis.
Gentlemen:
Please send me, without further obligation, your “Acoustical Cor-
rection Questionnaire.’’ also your book on installation.
Name of Theatre
Name of Manager or Owner.
Better
Results
Sound
in Your Theatre
Send the Coupon
F THE listening conditions in your auditorium can
be improved — it will add profits at the box office.
-People will certainly come to the theatre that gives
le best shows most effectively.
ou can have clear, pleasing voice and musical attain-
ment in your theatre with Auditec. You can eliminate
le annoyance of general noises also. If your house was
ailt before sound pictures it probably is in need of
:oustical correction, though you may not have had
jmplaints from your audiences. Few people know the
:ason for poor sound conditions ; they say nothing and
go elsewhere.
Auditec is easy to apply. It comes in three widths, any
length, and in six beautiful colors. We will cut it to
panel size if you desire and furnish the gold molding to
finish the edges. Auditec comes to you decorated — no
fabric covering is needed or painting of any kind. Sim-
ply choose the color to harmonize with your color
scheme, have your men apply it, and the job is done —
without trouble and at very little cost. Theatre owners
who have it installed are highly pleased with the
results, and delighted at its low cost.
— 6 —
BEAUTIFUL MELLOW
COLORS
Gray
Green
Gold
Blue
Sand
Magenta
THE NEW WALL AND CEILING
MATERIAL FOR NATIONAL
ACOUSTICAL CORRECTION
You can easily determine your need of Auditec
acoustical correction by the use of our questionnaire.
It costs nothing to have your auditorium analyzed.
Send for complete details.
Auditec is designed not only to give you good acous-
tical conditions in your house, but to do it at the
lowest cost for the completed job.
Send the coupon now, regardless of whether you
have decided your theatre needs acoustical correc-
tion or not. Find out for certain — it may mean addi-
tional box office receipts for you.
The National Rug Mills, Inc.
1001-1007 Clybourn St., Milwaukee, Wis.
AUDITEC
for Acoustical Correction
42
Better Theatres Section
May 10, 19c
King’s Gift
— to the Theatre World !
A TWO REEL PRODUCTION
SHOWING the marvelous ACOUSTICAL CURING, DECORA-
TION and REMODELING of Theatres on an economical,
scientific and sensible basis, is now ready for “booking” to re-
sponsible Exhibitors anywhere in the United States. It is worth
a gold mine to you to see this film. With it you can study the
problem in your own theatre. This film showing the KING
work thruout the South was prepared at great expense over a
long period of time. One look at it gives you a clear cut idea
of the importance and magnitude of KING STUDIOS and its
facilities for making sound theatres profitable.
PUT IN YOUR ORDER NOW TO SCREEN THIS FILM IN YOUR
OWN THEATRE. THERE IS NO EXPENSE WHATEVER ENTAILED.
ING STUDIOS, Inc.
DESICNERS, DECORATORS AND FVRNISHERS OF THEATRES (COMPLETE)
309 South Harwood Street Dallas, Texas
WRITE FOR OUR FREE CATALOG ON ACOUSTICS
1 KVro
SOUND ON DISC
Resynchronizing Control. Audak or Electrical
Research Laboratory Pickups. Spring Sus-
pended Mechanical Filter. Gleason Gears.
Lamp, Guard and Needle Cups.
SOUND ON FILM
G. M. Photo Electric Cells. All Aluminum
Film Heads, uses no chains. Latest Samson
Head Amplifiers. Real Synchronous J/ H.P.
Motors. Finest Optical System Attainable.
Gleason Gears. Territory for Dealers.
There can be but one
FIRST CHOICE
for the house demanding brilliance of tone
and uninterrupted performance.
MELLAPHONE
TURN TABLES
and SOUND on FILM
Units and attachments are products of
leading manufacturers in the sound field.
Mellaphone equipment represents the ut-
most in specialized sound engineering.
Construction embodies the skill of mechan-
ics selected for precision workmanship.
Quality is paramount, prices on both Disc
and Sound on Film are consistently low.
It is not possible to duplicate Mellaphone
quality within wide margins of its price
class. Write today for full information.
MELLAPHONE CORPORATION
TALKING NEEDLES
Especially Treated for
TALKING PICTURE
RECORDS
Packed 100 Envelopes to Carton
50 Needles to; the Envelope
YbuR COST $6.00 PER CARTON
Wall-Kane Needle Mfg. Co., Inc.
3922 14th Ave-, Brooklyn, N. Y.
MR. THEATRE OWNER
Why gamble with the risk of
a prolonged mechanical
breakdown, in either the
lighting or projection com-
partments
Unnecessary delay in restoring the picture on
the screen will invariably cause a pounding
of feet, and other annoyances.
Insure yourself against this possibility — a set of Rich-
ardson's Motion Picture Handbooks should bz right
handy to the projectionist, as a part of your thea re
equipment.
Vols. 1 and 2 of the 5th edition $ 6.20
Vol. 3 (on sound) $ 5.10
Combination rate (complete set) $10.20
Prompt shipment will be made if order is accompanied
with certified check, money order or draft. We will
also ship C. O. D.
HERALD-WORLD ROOKSHOP
407 S. Dearborn Street, Chicago, 111.
?
i!'
By comparing this set of photograpl
with Fig. 2 and Fig. 3, it will be note
that again too great a curve concentrate
sound reflections in the center of tt
theatre. In Fig. 7 one notes that tt
ceiling curve at A has been lessen!
FIG. 6
sufficiently to allow a divergence of soun
waves reflected into the auditorium froi
the source S.
When laid out in this miniature waj
the auditorium may be studied direct]
by observing the reflections from th
different surfaces. These surfaces ma
be quickly and conveniently changed an
the resulting change in pattern is instar
taneously seen. When a record of ani
FIG. 7
one set-up is desired, the open side o
the box is closed, and a photograph
is taken, using the camera mounte [
above the model. To show non-reflectin;
surfaces, the portions of the polishe
metal strip representing these areas ar
blackened. Sound absorbent surface
are shown by covering the metal stri
with a non-reflecting grating. If th
grating has a closed area of, 50 per cenl
it reduces the intensity of the reflectioi
approximately as much as a 50 per cen
sound absorber reduces the reflectei
sound.
reads the ads
. . . they’re interesting — they have to
be, these days. And they offer the execu-
tive a quick means of keeping abreast
of the times in his business. Products
are offered because they are useful.
They are useful because they either save
money or provide a way to greater
profits. The advertisements tell why
they do, in a manner requiring the
smallest amount of a reader’s time. Read
the ads — they’re ehoekful of ideas.
Wy 10, 1930
Exhibitors Herald-World
43
Magic music
is a Paying Advertising Feature .
Popular theme songs — reproduced
over the Magic Music System —
bring them rushing in to the Talkies.
Bring famous orchestras from Broadway — by radio or phonograph —
to entertain lines waiting in your lobby — at no extra cost to you.
M.
Magic Music — outside your theatre
and in your foyer — is a valuable
advertising feature.
iAGIC MUSIC strikes a
new note in theatre advertising — draws
crowds and brings street throngs inside your
doors. It entertains people waiting for admis-
sion, relieves the monotony of standing in line,
and keeps their good will. It enables you to
make special announcements — outside your
theatre — or in the foyer — Yet its cost is low!
Mills Magic Music Amplifying and Distributing
System — with concealed speaker outlets —
has clear, undistorted, life-like tone. Mills has
been a leading manufacturer of automatic
musical equipment for more than forty years.
A I L L S NOVELTY COMPANY
100 FULLERTON AVENUE (Dept. M-6) CHICAGO, ILLINOIS
44
Better Theatres Section
May 10, 1:\
1 <1
“IE =Z IE IE”
(Trade Mark)
Sound Screen
(Patent Pending)
IXMI’Wtolhejf
\i/y| If I of SoMtl
Conducted by G . J . R E \
The only practical sound screen on the market today because it has been
developed by a successful showman.
EASY on your audiences’ eyes EASY for your projectionist
EASY on your lights EASY on your check book
Perfect for sound reproduction
Why spend thousands in beautifying your theatre and neglect the most im-
portant feature, the SCREEN?
Your patrons’ eyes are focused on the screen during the entire perform-
ance. Make it E-ZEE for them.
Fill every seat in your theatre, including those ever forsaken front rows.
One admission per day will buy an “E-ZEE” screen, and keep your box
office “bee-zee.”
Send for particulars.
E-ZEE SCREEN COMPANY
2285 Genesee Street, BUFFALO, NEW YORK
SPECIAL TERMS TO DEALERS.
Shipments Made to Foreign Countries
PRODUCTION
NOW ENABLES US TO SELL
VITADISC
TURN TABLES
$
125
EACH
COMPLETE
WITH PICK-UPS
AND FADER
(FORMERLY $200.00)
Quiet and vibrationless, quality and workman-
ship of the highest order. A sound achievement
equal to the best in tone quality. Unerring per-
formance. Designed for continuous hard wear.
Audak or Elec. Research Lab. Pick-ups. Spring
Suspended Mechanical Filter. Gears and Bear-
ings of faultless precision. Smooth steady rota-
tion free from all needle troubles. Full and clear
in tone. Immediate deliveries.
Wire Your Orders— Western Union Simplex
direct wire now installed.
V ITADISC Co.
92 Mortimer St., Rochester, N. Y.
“Approved by Fire Officials”
FLAME PROOF
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[FILM CEMENTl
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ITJUST WONT BURN
HEWES-GOTHAM CO.
520 West 47th St., New York
Motion Picture Patents My Specialty
PATENTS
William N. Moore
Patent Attorney
Loan and Trust Building
Washington, D. C.
The first important step is to learn
whether you can obtain a patent. Please
send sketch of your invention with
$ 1 0, and I will examine the pertinent
U. S. patents and inform you whether
you are entitled to a patent, the cost
and manner of procedure. Personal at-
tention. Established 35 years.
Copyright your play $5.00
Trade-Mark your goods or titles $30.00
The speaker (illustrated in the upp
reproduction accompanying this accoun
is called a Uni-Directional Bowl Speak<
It is built both in an outdoor and indo
model. It was designed to have spec:
adaptability to theatre use. Depth,
will be seen in the picture, is extreme
small. Provision was made for all t
sound to emanate
from the front, to
eliminate any echo
in the rear.
The unit func-
tions as an electro-
dynamic at the
front, while the
sound energy pro-
duced at the rear
of the diaphragm
is developed expo-
nentially and re-
flected to the front
through the full
area -of the speak-
er. The speaker has
a diameter of five
feet.
The amplifier is
of heavy duty type
built on a unit sys-
tem. It was de-
signed for general
use. It consists in a low stage pari
(which is illustrated here) feeding in
A COUPLE of new products h;
just been developed and placed
- production by the Operadio Cc |
pany of St. Charles, 111. (Chicago s
urb), which have direction applicat
to the theatre showing sound pictui
One is a speaker, the other an amplifi.
'ay 10, 1930
Exhibitors Herald-World
45
No Method of Making Friends I
Equals the Method of Making Good
There is often a wide difference between the opinion which a manufacturer entertains of his product
and that which is entertained of it by its users.
Most purchasers prefer the latter particularly those who desire to better their own product or who are
choosing a commodity for the first time.
Consequently we reproduce from time to time, voluntary letters received from users of
Exterior View of Greens Theatre , Anoka , Minn. This attractive
theatre is equipped with Ultraphone's latest equipment.
K...J«nr. Pi, on. 4]J Thc.rr Pl.cn. 4) K
tfljr (f>rrni (Ilipatrr
The Cutest Releases O. T.ll.ng Pictures
C B CLOSSON
Annha. ISinnrBnlo
April 18th, 1930
ULTRAPHONE, Inc.
36-Glenwood Ave.
Minneapoli s , Minnesota.
Gentlemen:
We are pleased to write and advise you
that your ULTRAPHONE installation was satisfactory
in every respect. Your Engineer was a very competent
man and took special pains to spend some tine teaching
our Operator how to run the equipment. Our patrons
like the sound very much, the ‘dialogue is clear and
distinct and the music is very fine. There was just
sufficient room in the rear of the screen to place
the Wright De Coster Speaker and Horn.
Should any Exhibitors want to hear a real
good sound installation, you can tell then to listen
to ours.
Very truly yours,
CE.
W right-DeCoster
Reproducers
and Horns
We believe that evidence of this kind is of the
most vital importance to every purchaser of
sound equipment.
ULTRAPHONE, Inc.
Manufacturers and Distributors of
Sound Equipment and Parts
Minneapolis, Minn.
Wright DeCoster, Inc., March 28, 1930.
2233 University Avenue,
St. Paul, Minn.
Gentlemen :
It was just a year ago today that the first ULTRA-
PHONE installation was completed and inasmuch as
every installation since that time included the Wrig.it
DeCoster Reproducers we felt duty bound to write
and let you know how well satisfied we were with
your product.
In going over our records, we find that your speak-
ers and No. 9 Horns were used in every one ot our
132 installations in theatres throughout this north
west territory and in addition, we have placed 42 of
your speakers with theatres having other equipments
than ours, but who decided to improve the repro-
duction of their equipment by installing Wright De
Coster Speakers.
We might also add that during the past year we have
experimented with and tried out approximately 10 or
12 other makes of speakers, some of them selling for
two or three times your price, but after each test
we found your Model 107 Speaker superior in every
way.
We take this means of thanking you for your splen-
did co-operation and sincerely trust that the use of
your Reproducers will always continue to give u;
the same satisfactory results.
Yours very truly,
ULTRAPHONE, INCORPORATED,
Signed: T. Karatz.
W rite for full details and address of nearest
sales office.
bWRIGHT-DECoSTER, INC.
'JIVERSITY AVENUE, ST. PAUL, MINNESOTA
:
Export Dept-M. Simons & Son Co., 220 Broadway, New York City
Cable Address, Simontrice, New York
46
Better Theatres Section
TONLUX
( SOUND SCREEN 1 1
11 The Screen uilh a Million Mouths
j 40c
■ C. Per
Q Square Foot
100% REFLECTS
100% TRANSMITS
Why pay 50c or $1.00 when you can get a Tonlux Sound
Screen for 40c a square foot? Why muffle your horn behind
only a few thousand openings, when Tonlux Sound Screen
offers millions ?
Sound penetrates everywhere through a Tonlux Sound Screen.
Light reflects from every part of its surface without halation.
There is no dazzle from the uncoated surface of Tonlux Sound
Screens. All the brilliance of the lights is shown without
eyestrain — the shadows have greater depth and transparency
because they are not masked by stray reflections.
You pay less money and give a better show when you use
Tonlux Sound Screen.
USE YOUR PRESENT FRAME
Tonlux Sound Screens are made in any size or shape to fit
any frame. Grommets are spaced closely to give perfectly
flat surface. Tailored to stay square. May be cleaned in
twenty minutes for 25c without removing from frame. Flame-
proofing is standard. Priced at 40c per square foot, no other
screen can approach it for value. Deduct 5% if screen is not
to be flameproof ed. Give dimensions- of frame when ordering.
Money back if not satisfied after thirty days’ trial.
PIN COUPON TO YOUR CHECK
Tonlux Company,
208 N. Wells St., Chicago. III.
Send a Tonlux Sound Screen for frame — .x _...ieet.
( ) Flameproof ( ) Plain
Name - -
Address ~
City .State -
Elec-T ro-Eone
Sound on Disc
Reproducer
“ America* s Finest Turntable **
Manufactured and sold by
Elec-Tro-Fone Corp.
2470 University Ave. ST. PAUL, MINN.
The San Francisco home of Continental Theatre Accessories, Inc., recently estab-
lished at 1964 S. Vermont Avenue, photographed on opening day. This firm is
affiliated with Warner Brothers and is rapidly extending its nation-wide facilities.
as many high stages as may be desired.
A control panel is placed between the
low-stage and high-stage panels.
A claim of the maker is that each
high-stage panel is capable of operating
125 magnetic cone speakers at hotel
room volume. The ensemble here illus-
trated, it is stated, is capable of driving
500 magnetic units. I understand that
distortion meters are regularly supplied
on each high-stage panel.
A Low-Priced Mask
• A sound track mask designed to sell
at a low price has been brought out
by the Theatre Sound Equipment Com-
pany of Hope, Ark. When this desk first
had word of it, the manufacturer was
asked for more detailed information,
which request brought this reply :
“We have not given more information
because our invention is so simple that
it would be copied soon by everyone else,
and we do not wish to make it any easier
for the others to copy.”
And that, of course, is a legitimate
excuse. Not having had an opportunity
to examine the mask itself, all I can say
is that it is of simple construction, is
made of material which the manufac-
turer says will not burn off, does not
have to be refocussed and is designed so
that it may be easily removed when
sound-on-disc pictures are run.
Enemy of Vibration
• This doesn’t happen to be anything
new, but when a good friend waxes
enthusiastic about something involved in
his job, the subject of his “waxing” as-
sumes some importance. Among other
things, in a letter received the other day
from A. V. Abel, able sales manager of
the Peerless Sound Equipment Company,
Dover, Ohio, he outlined what his com-
pany had desired to achieve when it de-
signed the Peerless sound equipment.
Wishing to get rid of every possible bit
of vibration, the engineers decided on
weight as the principal medium in the
attainment thereof. For (as Abel de-
clares) “weight is the enemy of vibra-
tion.” That is to say, of course, that
natural instead of mechanical forces arq
made to pull on the parts in order tc|
hold them rigid.
The Peerless equipment has a fairly ll
wide range of price, being sold at frond
$750 to $2,200. The company came intcl
the field two years ago, I believe. But ill
has been making machinery for other!
than sound picture purposes for fully ajj
quarter of a century.
A Smart Stunt
• A rather shrewd method introducing!
its product to those who have not yetj
had use for it, has been adopted by the)
Celotex Company of Chicago, manufac-J
turers of Acousti - Celotex, acoustical!
treatment material. The company has!
for some time been publising a sort of I
newspaper for its employes and clients,!
called Celotex Neivs. Recently it brought j
out rug liners. And more recently still, I
i,t made this announcement:
“To Readers of the Celotex News: Though II
everyone may desire to use Celotex, many!
have had no occasion to do so, simply he- i
cause they have not built, repaired or re- 1
modeled a home. Yet we have always felt I
that anyone who had an opportunity to
determine first hand the many valuable fea- ,,
tures of Celotex, would become a customer I
of ours ivhen in the market for insulation.
“A few months ago the Celotex Company
started producing Celotex rug liners. They j
are not marketed through lumber dealers, [
nor direct by us. But many of those asso-
ciated with us in marketing Celotex have }
asked for rug liners for their own personal
use, and we have been glad to furnish them
at the wholesale price.
“This brings us to what we have in mind.
We have decided to offer all of the readers
of the Celotex News, Celotex rug liners for
their own use practically at cost of manu-
facture, purely because we are anxious to
have you have the opportunity of observing
first hand the value of Celotex. ...”
Do you think that those receiving the
rug liners, which everyone can use, will
forget the name and product, Celotex,
when a time comes for them to build?
Neither do I.
A Junior Model
• A smaller model of the Syncrodisk
turntable has been brought out by
the Weber Machine Corporation of Roch-
May 10, 19i
ay 10, 1930
Exhibitors Herald-World
47
Products are leaders in the industry
All Racon
Horns and
Racon
Units are
fully pat-
ented.
No. 5325
Air Column slightly less than 10 feet.
Depth 30 inches. Bell 30x40 inches.
Weight 30 pounds.
Our Latest Catalog Is Yours J
Upon the Asking j
Number 5325 Is Racon’s Latest Development.
This Horn Is Especially Adapted Where There’s
Inadequate Space Between Screen and Wall.
Amplifies as perfectly as the parent horn, No.
4320, on both speech and music.
Yes, you’ll find the same full, rich tones of musi-
cal reproduction and the same clearness and dis-
tinctness of speech that is only possible with
Racon Horns and Units.
Patented non-vibratory, non-porous material and
construction, plus light weight, which makes for
perfect results and maximum convenience.
These outstanding features of
Racon products have made im-
itation and competition impos-
sible.
Protect yourself against patent
infringement suits by using
Racon Horns and Racon Units
as these are fully protected by
patents.
Racon Giant Electro-
Dynamic Type Horn
Unit
RACON ELECTRIC CO., inc.
Specialists in Acoustic Chambers
Factories: 18 to 24 Washington Place, New York
Slough, Bucks, England, and 3 Mutual St., Canada
48
Better Theatres Section
§<n»nmct Screen
(Approved by scientific experts)
FOR I
PERFECTION
IN
PROJECTION
Itl use El t
YPSALKE/
BRILLIANT PICTURES
AND PERFECT SOUND
Vocalite will insure clear realistic pictures
and offer your patrons absolute freedom from
eye-strain or glare. It will transmit sound
clearly at no sacrifice of illumination. Re-
cent installations include such well-known
authorities as Warner’s Projection Room.
New York City and Vitaphone Studios of
Brooklyn. Vocalite is the only screen opti-
cally and chemically correct for the projec-
tion of colored pictures. Further information
will be sent on request. Approved b.v Elec-
trical Research Products, Inc., Western
Electric Co. and other makers of sound
equipment.
FIREPROOF - NON-INFLAMMABLE
Approved for sound by Electrical Re-
search Products, Inc., for use with
Western Electric Sound Systems, De-
Forest Phono Film and Phono Disc,
Pacent Reproducer Corp., R. C. A.
Master-Phone, Electro-Phone, etc., etc.
Descriptive Literature on Application
BEADED SCREEN CORP.
448 West 37™ Street NY!
FACTORY ROOSEVELT N.Y.
CIRCUS H6RRL05
PPOGR4W
ORT6SPOST6RS
EXHIBITORS
Printing Service
711 South Dearborn Street
CHICAGO, ILL.
Impossible-T o-Stall-Or- Jam
New-Tiffin
Curtain-Control
Starts, Stops, or Re-
verses at Any Point
Detailed
Description
Upon Request
Scenery
Catalogue
Upon Request
aJl3E?jPIJN!£>?
iscenicSftidios
TIFFIN. OHIO
ester, N. Y. The new table is called Syn-
crodisk Junior and is of simpler design
than its “daddy.” It was designed espe-
cially for the very small theatre, for the
school and for halls in which motion pic-
ture shows are only occasionally given.
The price per pair is $150, the equipment
including either Audak or Erla pickups,
as the purchaser may choose. Accom-
panying this account is a picture of the
new model.
By Way of News
• Alexander Yavno, proprietor of the
Commodore theatre, Buffalo, has de-
veloped a new sound screen for use in
motion picture theatres. The screen is
of fabric treated with a special solution.
The “obscure countries” are getting
talker-wise, it seems. A report from the
Walker Screen Company, Brooklyn,
N. Y., states that orders from such parts
of the world as the Philippine Islands,
Porto Rico and Cuba, are coming in at
an accelerated rate. That is, in part, due
to a general increase in the firm’s export
business. But even so, it is noteworthy
that markets are every day increasing,
not only for theatre equipment but for
all kinds of products, by the opening of
more and more parts of the world to
methods of work and pleasure-seeking
enjoyed by the (so-called, at least)
civilized portions.
Maybe you never thought the presi-
dent of an electric railway company in
Havana, Cuba, could be so affluent.
Maybe you never even thought the presi-
dent of such a company in Cuba would
be named Steinhart. Hower, be informed
that Frank Steinhart, Jr., is the presi-
dent of the Havana Electric Railway
Company and that he has talking pic-
tures of regular theatre calibre right in
his home. He has had Mellaphone disc
equipment in his home for some time
and is now contemplating the addition
of Mellaphone sound-on-film apparatus.
May 10, 19 j
sound
— by F. H. RICHARDSON-
Unbalanced Pickups
• A GREAT amount of damage may
done to records and to sound by re|
son of the fact that pickup arms are n
properly balanced. A very small prel
sure upon the needle point may run in'
a rather huge pressure in pounds p<
square inch. Sup-pose, for example,
needle point is, by a wrongly balance I
pickup arm, made to carry a half-poun ,
of pressure. Just for illustration, w
may consider that a square inch equal
1,000 needlepoints. The unbalance j
pickup would then cause a pressure pe|
square inch of 500 pounds. Therefor
watch the balance of your pickup arms
Needlepoint Pressure
• THE NEEDLEPOINT should beal
upon the record groove with exactll
four ounces of pressure. That doesnil
mean five ounces or three ounces. Get
good, small postage scale, one which ha ;
a means for adjusting the pointer to th
scale. Supporting the top of the seal
even with the outer edge of the record
and close to and level with it, place th
needle point on the scale pan and so adj
just the pickup arm that exactly fou
ounces are registered.
Clean Records
• NEVER ASSUME a record to bt
perfectly clean. Brush it off care
fully before using. “Aw, that’s clean, al
right!” won’t do. It’s the machine op
erator who pulls that sort of stupid stuff I
▲
Fight Dust
• HAVE YOU tried to induce youi
manager to provide you with a gooc
vacuum cleaner? If you have one, do yoi
use it on the floor each day and on the
ceiling and walls once or twice a week!
You cannot possibly have perfeci
sound results, you know, unless you have
films in perfect condition, and the film;
won’t long be in perfect condition il
there is dust in the projection room at-
mosphere. Some of that dust will, as you
know, settle on the films, where in proc-
ess of projection, handling and rewind
ing, its particles will produce scratches
in the sound track — and in the picture
too. Those sound track scratches may
be very fine. They may be more or less
invisible to your eye, but you may bet
your last suspender button that they
won't be invisible to the eye of the
photoelectric cell, which will pick every
darned one of them up, hurl it forward
to the first amplifier tube, which, to-
gether with its brothers, will expand and
send them all gleefully forward to the
horns or loud speakers, and those big
brutes will, in their turn, relay them to
the audience in the form of “ground
noise.” So wage war against dust!
nj 10, 1930
Exh ibi tors Herald- W orld
49
New Arrival
/ifiounci/tg a
“SYNCRODISK JUNIOR”
PER PAIR
jC&ifpbkW*
,<"'A ’f«der
M ft L
/Imr
Every Theatre Owner/
Can +J ave Talkies /
For every small house in the land including
the Saturday night and Sunday movie hall —
here is the new and wonderful "lifesaver " by
Weber. Every movie can now be made a
"talkie."
Think of it, for $150.00 per pair, including
pick-ups and changeover fader, you can have
two Syncrodisk Junior Turntables, built abso-
lutely with the world-famous Weber precision,
accuracy, care and quality. Faultless, synchron-
ized talkies for $ 1 50.00.
every Syncrodisk sale, "Complete Satisfaction or
Money Back.”
Weber quality built sales leadership for Syn-
crodisk. Now that leadership makes possible
quality in quantity production of Syncrodisk
Junior. You reap the advantage.
Your choice of Audak or Erla pick-ups. Actu-
ally 2 Syncrodisk Junior Turntables, complete
with pick-ups and fader, for only $150.00 any-
where in the U. S. A.
Export Dept.:
15 Leight St.
New York City
Smooth, dependable, steady, tone-true per- Don’t waste time. Send in your order, now,
formance backed by the same unchallenged direct to us or to your dealer. Orders filled in
Weber guarantee that has always been part of order of receipt, only.
Cable Address:
ARLAB, New York
WEBER MACHINE CORPORATION
59 RUTTER ST. ROCHESTER, N. Y.
SOUND PICTURES for EVERY SMALL HOUSE
50
Better Theatres Section
May 10, 19
'
USE
YOUR
OWN
LENS
GoldE
offers an
UNEQUALED
INEXPENSIVE
SIMPLE, EFFECTIVE
Way to Run
Sound and Silent
Film Together
Requires But One Lens
Put your present lens in a GOLDE Unilens
Mount fitted with a GOLDE Centering Aperture
Get perfect alignment and complete screen cov-
erage at lowest cost.
GoldE
UNILENS
METHOD
NO PRISMS NO FUZZ
NO BIFOCALS NO DIMNESS
Installed in twenty minutes on your Simplex
Projector without removing doors or cutting
front plate. No cumbersome machinery.
TOUCH TWO LEVERS
THAT’S ALL
A touch with one hand on two little levers
makes the shift from sound to silent film and
reverse. Made so quickly that Vitaphone and
standard films may be run on the same reel
and the audience never know the difference.
No sleight of hand tricks to learn.
NOTHING LOST
The largest titles are not cut into. Neither is
the action on films made to present standards.
As new standard S.M.P.E. markings are re-
leased they will exactly fit the GOLDE Unilens
Method. Your GOLDE Unilens Equipment will
not grow obsolete. Full information on request
— write at once.
GoldE Mfg. Co.
2013 Le Moyne St., Chicago, 111.
SOLD
NATIONAL
SUPPLY
THROUGH
THEATRE
COMPANY
Locating the Causes of Faulty Reproductio
THE PROBLEM OF STRAYS IN
DISC ATTACHMENTS
In tin's, the fifth article
in a series, methods of
noise diagnosis are
outlined for sound-
By HUGH S. KNOWLES on-disc equipment
SOME of the problems of “strays” in
sound-on-film attachments have
been covered in the last four in-
stallments of this series and were
treated first because of the present in-
terest in such attachments and also be-
cause of the innumerable questions that
have arisen in their operation and
maintenance. Normally the problem of
noises or strays in disc attachments
would have been considered first be-
cause the diagnosis is usually simpler
and because all strays in the amplifier
and those resulting from induction or
“pick up” in the input leads from the
fader to the amplifier, must be elimi-
nated before investigating those in the
film attachment.
Due to the comparatively low ampli-
fication used in disc attachments, or in
the disc part of a dual system, many
disturbances are never amplified enough
to cause an audible stray in the theatre.
The fact that they are present, though
normally inaudible or “masked” by the
sound recording, can frequently be dem-
onstrated by turning the fader to the
full-on position.
In diagnosing the strays, it is usually
convenient to determine those which are
present under the following conditions,
(a) with amplifier and speakers turned
on, switch in disc position (in dual sys-
tem) and fader at average setting for
disc operation; (b) same as (a) but
with projector and turntable running
and pickup off the record; and (c) in
normal operating condition with the
pickup on the record.
The strays in case (a), are due to the
contributions of the speakers, amplifier,
tubes and the input line, including the
leads from the pickup to the fader, and
those from the fader to the amplifier.
The most common stray is a “power”
hum. This was discussed in the first
article of the series. On occasions there
may be “clicks” and “rumbles.” If the
leads from the fader to the amplifier are
disconnected at the amplifier, the clicks
present are very probably in the ampli-
fier, although in rare cases they may be
due to the speakers. Clicks, or “scratch-
ing” noises from the amplifier, may be
due to poor intermittent contacts, to
faulty condensers, or to the tube. If a
three-stage amplifier with a 227-type
tube in the first stage, is used, the
trouble is very apt to be in this tube.
These will be considered more fully lab;
in connection with the maintenance i
amplifiers.
If the clicks stop when the input leai
to the amplifier are disconnected, tl
stray is being picked up by the inpif
leads. Some of the sources of outsit; (
strays, such as sputtering arcs, mote
generator sets, sign flashers, etc., web
enumerated under the second group t
strays in film attachments. These ai
very much less common in disc attacl
ments, since they have to be much moir
powerful to cause a stray that can l
heard in the speakers.
If the installation has been made i
a good substantial booth, there is rare!
a rumbling noise in the speakers whe
the turntable and projector are not i
operation. Where there is one, it is du
to the vibration of the amplifier jarrin
the tube in the first stage (usually
227-type) and producing a “micrc
phonic” noise. This may be regeneri
tive, or built up when the monito
speaker is in operation, and regeneratio
may be checked by turning the monito
off, as mentioned in group (c) unde
film attachments. The remedy lies i
the substitution of another tube wmc
is less mierophonic, in protecting the air
plifier from the vibration, or in mini
mizing the vibration of the machinerj
The last is to be preferred, since thi
vibration is much more serious if in
volving those troubles considered unde
group (c), below.
When the strays from the abov
sources have been eliminated or mini
mized, the projector and turntabl
should be started. Any clicks which re
suit from starting and which last fo
only two or three seconds, are probabl; I
due to sparks at the centrifugal startin;
switch in the induction motor used ir
most “independent” devices. Othe
noises which are coincident with sput
tering of the arc may be due to indue
tion, although this is rare in disc instal
lations. Careful shielding of the inpu
leads will eliminate both. In booths hav
ing a light sheet metal covered planl
flooring, there may be vibration enougl
from the machine to cause a microphonii
rumble of the type described under (a)
Nearly all strays which harass the ex
hibitor and projectionist fall in grouj
(c) and are present only when the ma
chine is in operation and the pickup i:
lay 10, 1930
Exhibitors Herald-World
51
LOWER IN PRICE
HIGHER IN QUALITY
Than Ever Before!
Oo inexpensive that
no theater need hes-
itate longer to install
sound . . . No service
charges . . . Sold out-
right . . . No iveekly
payments ... It be-
comes your property
. . . Film and disc
equipment . . . Buy
either or both . . . For
all types of machines.
• • •
SOUND ON FILM
EQUIPMENT
Where disc is already installed
*895
SOUND ON FILM
EQUIPMENT
Where no equipment is
yet installed
*1295
A New Platter Talkafilm
Supply Department for Theaters
That Want to Improve Their Equipment
Above — Complete disc, including
drives, pickups, bases, motors,
gear boxes, arms, turn tables,
tripods. Pair of two $695.
At left — Double Channel Panel
Rack Amplifier, including tubes,
$595.
Sound film heads complete Special constructed 12-ft. air
with drives, lens systems, column horn, complete with
photo cells, exciter lamps, ex- horn, speaking unit exciter
citer bases. Pair of two $895. and output transformer $175.
COMING— Platter Talka-
film wide sound film equip-
ment. Special allowances to
present Platter Phototone and
Talkafilm users when Platter
Talkafilm wide sound equip-
ment is ready to install.
® • •
NOTICE — Live wire distrib-
utors with ability: Platter Pho-
totone-Talkafilm has some
territories available. Here is
an opportunity for men with
ability to make a permanent
and profitable connection.
Write, wire, phone or call.
• • ©
SOUND ON DISC
EQUIPMENT
Where no equipment is
yet installed
*995
SOUND ON DISC
AND FILM
Where no equipment is
yet installed
*1595
-TALK AFI LM
{Non- Synchronous) ( Synchronous )
WRITE, WIRE OR PHONE, PLATTER CABINET CO., NORTH VERNON, INDIANA— PIONEERS IN THE SOUND BUSINESS
52
Better Theatres Section
May 10, 193
ILEX F:2.5
Projection Lenses
Assure Maximum Projection
Efficiency
Greater Sharpness —
Greater Brilliancy
Comparative test with any other
make will prove their superi-
ority.
Now furnished in two
Series —
The Standard Ilex F :2.5
equipped with adjustable mech-
anism permitting the exact
screen covering desired, within
its focal range.
No. 1 — In position for
The Ilex F :2.5 Dual Focus type
with which it is possible to main-
tain the same size screen cover-
ing when running sound-on-film
as is obtained with silent film or
disk —
The superior optical qualities of
the Standard Ilex maintained in
both positions of the Ilex Dual
Focus.
Inject into your screen
that clean cut brilliancy
that Ilex alone can give.
ILEX OPTICAL
COMPANY
Rochester, N. Y.
Established 1910
on the record. The pickup is a device
which translates slight movements of
the needle (or rather the armature
through the stylus and needle) into elec-
trical currents. In this the pickup is
impartial and just as ready to generate
an electrical current from an unwanted
mechanical vibration as from a move-
ment of the needle by the record groove.
Pickups vary in the amount and kind
of vibration they will convert into sound
through the amplifier and speakers.
Most vibration of the pickup head (with
respect to the record) which results
from vibration of the turntable unit, is
along, or in the direction of, the pickup
arm. This vibration modulates or dis-
torts the sound, because it causes rapid
changes in the rate at which the record
groove passes under the needle. The
pickup needle may, for example, start to
move to the right in a groove, only to
have a sudden jerk of the pickup toward
the observer make the needle start back
in the groove and move to the left for
an instant. A “perfect” pickup would
only produce a current when moved in
the direction in which the record groove
produces motion. Many pickups will also
produce a slight current when the needle
is moved at right angles to its normal
movement, or when moved in the direc-
tion of the pickup arm; that is, in the
direction in which there is most vibra-
tion. ( In the design, this is eliminated
by preventing movement of the arma-
ture in this plane, or by preventing a
change in the flux when it does occur.)
This current is combined with that due
to the distortion mentioned above, and
produces a sort of “rumble.”
The solution of the problem of vibra-
tion should really rest with the manu-
facturer of the equipment, but all too
often the projectionist is left to his own
devices in solving it. In so far as it is
possible, the thing to strive for is abso-
lute immobility of the pickup with re-
spect to the turntable. This can best
be achieved by using a heavy, solid turn-
table, a well braced rigid pickup arm
support, a good flexible coupling between
the drive and the turntable and, in many
causes, cushioning between the turntable
base and the booth floor to prevent the
transmission of any vibration from the
floor. If little or no vibration is trans-
mitted to the turntable from the drive
or from the floor, and the gears in the
turntable reduction unit introduce none,
the pickup arm base should be mounted
directly on a rigid bracket from the
turntable support casting. Where this
arm cannot be made rigid enough and
the “free” end which supports the pickup
arm vibrates with respect to the turn-
table and turntable support, then a thick,
soft felt cushion is frequently used be-
tween the pickup arm base and the sup-
porting bracket. Rubber bands are then
used to hold the pickup arm base in
place. This is a remedy of a sort but
should be resorted to only if the other
changes cannot be made.
Aside from vibration, the most com-
mon trouble with disc installation is due
to “waver,” or to “wows,” as the insta *
lation engineer calls them. These ai
due to a slow (slow compared to thos
possible in the changes due to vibratio
mentioned above) and regular change i
the rate at which the record groov
moves under the pickup needle. This i
usually due to a change in the speed o
rotation (angular velocity) of the turr
table itself. The action is in many case
similar to that used in the type of cloc *
in which a heavy weight is suspende
from a flat strip spring. The weigh
first rotates in one direction until all o
its energy is used in twisting its sup
port, after which it reverses in directio
and repeats the process. In the turn
table, the flexible drive usually acts a
the spring support, and the turntable a
the weight. What play or irregularitie
there are in the gear train of the reduc
tion unit, are also frequently importan
in determining both the frequency o
rate at which the “wow” or waver oc
curs, and also its intensity. A numbe
of turntables use a mechanical filter be
tween the 33 1/3 r.p.m. drive shaft ant
the turntable. While this is desirabli 1
when properly designed, it may actually
aggravate the normal waver, unless
properly damped and constructed.
In addition to the “wow” due tt
changes in the speed of rotation of the
turntable, one may be introduced by thi
pickup itself in periodic movement wit!
respect to the record. In some pickup;;
the pivot point is very near, or at thi
pickup head. This means that the pivo
is within three or four inches of thi
needle point, rather than 14 inches or si
from it, as is normally the case with :
long arm pivoted at the arm support. A
moment’s consideration will show tha
if the record is raised one-eighth of ai
inch, the needle will move along thi
groove almost four times as far whei
the pivot is near the needle as it wil
when the pivot is near the end of the
arm. This movement is equivalent to ;
change in speed of the turntable and wil
produce a waver.
A waver which results from a changt
in the speed of the drive to the turn
table, may be due either to the motor oi
to a “ragged” load at the projector end
Any binding or trouble in the gear trail
in the projector which produces a chang<
in the load on the driving motor, maj
be transmitted back through the motoi
to the turntable. The possibility of this
is usually minimized by having a flexibh
drive between both the motor drive, the
projector and the turntable. If the pro
jector is suspected, it may be discon
nected in some types of equipment anc
the turntable be left on. If the troubk
is present in only one machine, anc
either the motor or the projector heac
is suspected, they may be changed one
at a time. Changes in pitch which occui
at irregular intervals of several minutes
or more, may be due to a change in the
motor speed resulting from a change ir
line voltage.
[The sixth article in this series will appear in ih
June 7th issue.]
lay 10, 1930 Exhibitors Herald-World 58
BETTER PROJECTION
\ Department Conducted for the Projectionist and the Exhibitor
By F. H. RICHARDSON
I
NEW STYLES IN EFFECTS
Photograph of London, England, projectionists gathered at the works of Charles H
Champion, Ltd., manufacturers of carbons. A mighty fine bunch of men, if you
ask me. What’s that? Who are the ladies? I don’t know, but if they are projec-
tionists, I’m going to move right over to that “right little, tight little isle.” Your
editor talks to these men, and hundreds of others, each week through “The
Bioscope” of London. I hope some of these days to get over to meet these people.
OUR old and valued friend Harry
Rubin, supervisor of projection
for publix Theatres, has much
nore than amply proven himself not
inly to possess executive ability but he
tas creative skill in no small measure,
tubin is a man who says little and works
i whole lot. Moreover he has that
'acuity for selecting capable assistants
vithout which no executive can possibly
succeed in any large way.
Rubin and his staff have recently de-
veloped some new effects to the point
Where they are invaluable in the creation
of an appropriate atmosphere for the
introduction of motion picture produc-
tions. One consists in decorative designs
projected to the screen and used with
ibrgan solos, overtures, acts, etc. They
also form appropriate and beautiful de-
signs for seasonal subjects and for
i“coming attractions” trailers, or they
may also be used to enhance the beauty
pf selected sequences of film subjects.
These effects have been found to be
very economical in application. They
provide an assortment of design, limited
jionly by the library of subjects which
iihave been already made up, or which
may be made up especially or in the
future. There is a very wide range of
■colors which may be employed to beau-
tify the effects thus produced.
For some while I have been closely
watching the gradual development of
these novel and beautiful effects, which
have been used in the Publix theatres
of New York and Brooklyn. I under-
stand they are now being used in all the
great chain of Publix theatres.
I was particularly impressed by one
of the effects Friend Daughter and I
viewed recently in the Rivoli theatre on
the Great White Way. It is no easy
task to describe such a thing adequately,
but I will word-paint it as best I may.
At the start of the show, a Magna-
scope screen came into view which, as
you doubtless know, fills the entire pro-
scenium opening. On the lower part of
this screen, probably 35 feet wide by
about nine feet high, appeared a sound
motion picture of a large orchestra play-
ing an overture.
Above this the rest of the great screen
was filled with an effect design projected
by a Brenograph. It consisted of a
series of light rays radiating from a
common center. As the orchestra played,
the light rays were made to assume vari-
ous shades of color tones. It was not
just one solid change but represented
a wide variety of colors at all times.
The effect was most charming. The
range of color changes seemed almost
infinite, though of course it was neces-
sary to use only such shades as would
secure a proper blending of color tones.
I have obtained a detailed description
of the methods and apparatus used.
First of all, Publix has available slides
in about 170 original designs. It was,
I am informed, found necessary to em-
ploy many different artists in the mak-
ing of new and original drawings, to
the end that there be sufficient variety
and originality to meet all needs. These
designs are in sets of two, one of which
is known as the positive, and one as the
negative. They are used in pairs, pro-
jected by a Brenograph, which, as you
know, has two optical systems with a dis-
solving apparatus. The two slides, posi-
tive and negative, are first placed in the
Brenograph slide carriers and adjusted
for perfect registration on the screen.
A gelatine of one color is interposed be-
tween the negative slide and the lens,
and a gelatine of contrasting color is
interposed between the positive slide and
the lens.
The positive design is really a positive
print of an original drawing made espe-
cially for effect use. The negative de-
sign is the same as the positive, except
that the whites and the blacks are re-
versed. By using dissimilar colors with
these two slides in registration on the
screen, the resultant combined design
will appear in colors, the exact shading
of which will be determined by the
transparency of the various areas of the
two slides.
The two designs may be put upon the
screen simultaneously, or if desired, one
may be projected first. This will pro-
duce one effect, and then by adding the
other slide, an entirely different effect is
had. It also is possible by proper se-
lection of colors to produce either a day
or a night effect or a gradual change
from one to the other, either way.
In the design I have described, a color
wheel was utilized to produce the color
changes. In producing such effects it is
never advisable to show a blank screen,
either at the start or the finish. If the
screen, when idle, is covered with a cur-
tain, the best effect is obtained by pro-
jecting the effect onto the curtain just
prior to its opening, so that when the
curtain opens a beautiful effect is dis-
played to the audience. In closing, it
is only necessary to reverse that proced-
ure, leaving the effect to be faded out
only when the curtain has been entirely
Better Theatres Section
54
May 10, 193(
THE OLD BLACK HEN
[In projection, as in other affairs of life, we find a certain percentage of men who continually squawk with loud squawks. They
bewail their fate and relate to all and sundry a tale about their “rotten luck.” They “never get a break.” They never have a
good job. They are always getting the worst of it. Recently down on Broadway I noticed a sheet of writing paper on the
sidewalk. Being idle at the moment I picked it up to see what I might see, and believe you me, great was the see thereof! I
wouldn’t have missed that piece of paper for a small farm with a drove of chickens, two hogs and maybe a cow and her husband.
For thereon were written these verses. — F. H. R.]
1
Said the little young red rooster,
“Gosh all hemlock, things are tough!
“Seems that worms are getting scarcer
“ And I cannot find enough.
“What’s become of all those fat ones
“Is a mystery to me;
“There were thousands through the
rainy spell
“But now where can they be ?”
II
The old black hen who heard him
Didn’t grumble or complain;
She had gone through lots of dry spells,
She had lived through floods of rain.
So she popped up on the grindstone and
she gave her claws a whet
And she said , “I've never seen the time
“There were not worms to get.’’
III
She picked a new and undug spot;
The earth, was hard and firm,
The little rooster jeered “New Ground!
“That’s no place for a worm!”
The old black hen just spread her feet
And dug both fast and free;
“I must go to those worms,” she said,
“They will not come to me.”
IV
The rooster spent the livelong day,
Through habit, by the ways
Where fat, round worms had passed hi
squads
Back in the rainy days.
When nightfall found him supperless,
He croaked in accents rough,
“I’m hungry as a fowl can be,
“Conditions sure are tough.”
V
He then turned to the old black hen
And said: “It’s worse for you,
“For you’re not only hungry, but
“Surely tired, too!
“I rested while I watched for worms,
“So I feel fairly perk;
“ But how are you? Without worms, too!
“And after all that work!”
VI
The old black hen hopped to her perch
And closed her eyes to sleep.
She murmured in a drowsy tone,
“Young man, hear this and weep:
“I’m full of worms as 1 can be,
“I've dined both long and well;
“The worms were there, as always, but f
“I had to scratch like'hell!”
Seems to me these verses are pretty
darned nearly perfect, though there was
no notation as to who wrote them. They J
convey a certain definite idea, all right,
but just the same, y’ed feels moved to
tune up his verse maker and add what
will probably be a rather punk one to the
collection, as follows:
The man who wants to get fat “worms”
In the projection field,
Must scratch just like the old black hen I
And keep his brains unsealed;
There’s worms a-plenty, nice and fat,
But they’ll not come to you —
Whet up your mental scratcher and
Perhaps you’ll find a few!
closed. To display a blank screen is al-
ways very bad practice. It would in this
case destroy, or at least largely detract
from, the illusion.
At the start of a feature production,
a most excellent effect may be obtained
by projecting a suitable design upon the
Magnascope screen just prior to the
starting of the production, fading the
production titles slowly into it. This
produces a most excellent impression
upon the audience. In fact, it seems to
me to be just about the ideal manner
of starting a production, though for the
best effect considerable thought should
be given to the selection of designs
which will be appropriate and harmonize
with the general trend of the feature
picture.
For example, the Paramount picture,
“The Love Parade,” which has a Paris-
usually are more or less of a bore to the
audience, are made colorful and even in-
teresting. In the presentation of Movie-
tone trailers, instrumental or singing
subjects, it often is found desirable to
retain the effect during the entire num-
ber, thus surrounding the picture with
a colored border, the color tones of which
may be altered from time to time.
When this is done, the center of the
effect design is blocked out or “opaqued,”
so that the motion picture appears in
the center of the Magnascope screen, the
top, bottom and sides of which are oc-
cupied by the border design.
It is necessary, however, that the
blocking be so done that the fit of the
picture and the inner edge of the color
design will be perfect. This is a very
simple thing to do. The procedure is
as follows: Place the effect slide in its
lines removed. Duplicate masks may !
then be made from the original.
When following this procedure it is,
of course, necessary that the projection '
room be in darkness.
ANOTHER method available for block
ing is to use gummed slide-binding tape,
or other opaque stickers, cutting to size
with a safety razor blade.
In order to prevent breakage when
effect slides must be left on the screen
for several minutes, it is necessary to
equip the Brenograph with water jack- j
ets, and a set of these have been de- 9
signed by Mr. Rubin and his staff.
These jackets entirely eliminate slide
breakage. When they are employed,
slides may be left on indefinitely, even
when 60 amperes of current are used at
each arc.
ian background, a design showing the
Eiffel tower at night was made to occupy
the Magnascope screen, and the produc-
tion titles were afterward superimposed
upon it. For a college or football pic-
ture, goal posts may be shown, as was
done in Publix theatres when “Sweetie”
was shown. When “Condemned” was
presented, the design used was the
barred port of a prison ship, the title
of the picture having a background of
waves. The effect produced was that of
looking out through a porthole.
Xn each case the design was kept on
the Magnascope screen until all the
credit titles had been run off, at which
point the movable screen border masking
was pulled in, thus reducing the screen
area to regular size, the effect being at
the same instant withdrawn.
In this manner the credit titles, which
holder and register it perfectly upon the
Magnascope screen, which it must ex-
actly fill. Place a cover glass that has
been opaqued (by putting on it a suit-
able photopaque preparation) in the
slide holder with the effect design slide.
When this has been done, project white
light to the screen with one of the mo-
tion picture projectors. This white light
will be reflected back by the screen
through the Brenograph optical system
to the opaqued cover glass, so that you
may see exactly what portion of the
slide must remain opaqued and from
what portion of it the black must be
removed in order to exactly block out the
space occupied by the motion picture
upon the screen, and at the same time
project the border effect. Using a sharp
lead pencil, the outline of the light re-
flected to the opaqued slide may be
marked and then everything outside the
The effect slides are larger than ordi-
nary stereopticon slides. They are, in
fact, four by five inches. In order to
facilitate the registration of the slides t
upon the screen, it was necessary to de-
sign and build slide carriers with mi-
crometer adjustments, which, of course,
was done.
When used as a decorative drop for
organ recitals, letter slides may be pro-
jected from a separate stereopticon and
thus the lettering will be superimposed
upon the design. Where the design is
such as will lend itself to a change of
colors, improved results may be obtained
by a slowly rotated color wheel.
The reason for the use of a special
size of slide (4x5 in.) is that it permits
of better illumination with decreased
liability of slide breakage.
To insure the best results being ob-
tained from these effects in Publix thea-
fay 10, 1930
Exhibitors Herald-World
55
WHY
Buy Complete New Chairs?
The Life of the Metal Parts of your chairs is indefinite.
Fit Them with Our Spring Cushion Seats and
Velour Back Panels - Save Thousands - Eliminate
Echoes - Provide Comfort
his is a Veneer chair that
ios been converted into an
hpholstered chair by exchang-
ng the seat for one of our
pring cushions and attaching
i panel to the bach.
We can fit your present metal chair standards and supports with upholstered panels and
spring seats and save you thousands. Why dispose of metal parts that have many years
of use left in them, merely to get rid of echoing veneered backs and uncomfortable wood
or squab seats? We will make you an allowance for your veneer or squab seats as
part payment for fine spring seat cushions and velour or plush back panels.
Hundreds of hard veneer backs throw hundreds of echoes, confusing and spoiling your
sound reproduction. When our padded back panels are in place these echoes are killed.
Your performance and attendance improve.
Hard veneer or squab seats grow very uncomfortable toward the end of the program.
Enjoyment is spoiled. Deep spring cushions allow patrons to do what they pay their
money for — relax and enjoy the show. They don’t kick at a higher price if they get
comfort. Watch your attendance grow when word gets around that you no longer pro-
vide planks to sit on.
Your choice of a wide number of styles and color schemes. Prices that suit any bank
account. Your theatre cannot be modern with “nickelodeon seats” of twenty years ago.
Write for the details, telling the number of seats, make and model, if possible, in your
theatre.
Illinois Theatre Seat Exchange
1029 S. Wabash Ave. Chicago, 111.
ires, a complete instruction sheet is sen
iut from Supervisor Rubin’s office as
lew effects are created, or as new uses
ire found for those previously made up.
These sheets describe in much detail the
lse of each effect and the various colors
idaptable for use with it.
While these effects were designed pri-
narily for use in Publix theatres, and
vere used first by them, the slide manu-
facturer is servicing other theatres.
I am quite certain the effects may be
handled very well on any good stereopti-
con when it has been fitted with the
necessary things. I am advised that the
Brenograph is now being equipped with
the necessary water jackets — or rather,
the jackets for use on that projector are
either now, or soon will be, available
from the Brenkert company.
It is now a well proven fact that thes-'
effect designs have added considerably
to the entertainment value of Publix
programs. I therefore desire to compli-
ment Supervisor Rubin upon the pio-
neering and development work which
brought them into use. It is distinctly
to his credit and to the credit of his
staff that this effect work has reached
its present high state of development.
A Visitor from South Africa
THE phone rang and I answered.
From the other end of the wire
came, “This is W. Craig, recently pro-
jectionist at Prince’s theatre in Durban,
South Africa. I have your ‘Bluebooks’
and would like very much to see you,
Mr. Richardson. I will be here until
Wednesday, when my wife and I will
start back to Durban.”
My time is pretty well occupied, but
here was a man from a little known,
vast country, so everything was promptly
laid on the shelf. Gathering Friend
Daughter into the Princess (our “bub-
ble”), we motored down to the Hotel
Earle, Washington Square, and met a
very pleasant man and his charming wife
— and that is no mere bundle of idle
words, either.
Friend Daughter assembled with Mrs.
Craig into the aforesaid “bubble” and
took her for a joy ride around New York
City, while I took Craig in tow and
showed him New York City’s Great
White Way projection rooms, including
those of the Paramount, the Roxy, the
Rialto, etc.
Next we went up to Western Electric,
where Craig interviewed Santee, Dowie
and other officials concerning sound
equipment. Then we all went ’way up to
Fordham Road and took in the show at
the beautiful atmospheric theatre, the
Paradise, owned and operated by Loew
and in charge of that very capable man-
ager, DeRosa. -
In the course of our conversation, I
found that South Africa, including the
Cape Province, the Transvaal, the Free
State and Natal, has about 400 motion
picture theatres, the finest of which is
the Alhambra in Cape Town, which has
a four-shilling (about $1) admission
price. It is a new theatre and a very
fine one. I found that admissions run
about as follows, according to grade of
theatre: Three shillings, sixpence (ap-
proximately 75 cents) ; two and four
(meaning two shillings fourpence — ■
about 50 cents) ; one and nine (about
40 cents) ; and one and two, which is
about 25 cents. The better, large thea-
tres use prologs, but nothing else ex-
cept the pictures.
Projectionists receive from five pounds
(about $24) per week in the smaller
houses, to eight pounds, ten shillings
(about $45) per week. This sounds
small to me, but it really represents good
pay over there, so Friend Craig says,
as the cost of living is comparatively
very low. They have an organization
which died down but is again building
up. Kalee and Simplex projectors are
used almost exclusively, Craig said.
Films are brought by African Films,
56
Better Theatres Section
May 10,1
A New President
THAD C. BARROWS of Boston ha
been unanimously elected preside]
of the Projection Advisory Council. A
you old timers, of course, know perfect!'
well who Thad Barrows is, but for th
benefit of those new in projection affairii
I will outline his history briefly.
Of his early days, all that is know
is that his dad bought everyone in Bo.1
ton cigars, etc., immediately after hi
official arrival. Also, it is reliably r<
lated that his mother, that same daj
made a remark to the effect that “noi
the country will really amount to some
thing.”
Be all that as it may, Brother Bai
rows has long occupied a very prominen
position in motion picture affairs in th
city of Boston, as well as in the projec
tion field generally.
In 1907 Thad C. Barrows received hi
license to project motion pictures in th
Commonwealth of Massachusetts. Afte:
“twisting a crank” for two years, he as
sisted in the organization of the Bostoi
projectionists, who were given a chartei
as Local Union No. 182, I A T S E & IV!
P M 0, which it has held to this day
The local is therefore 23 years old.
Barrows has always been very active
in union affairs. He has held every of
flee of importance in the Boston local
They even made him treasurer, turning
over the good Lord only knows how much
cash to him, and he gave every darned
cent back to them. I really should get
even by casting doubt on that, for once
upon a time, not long ago, Barrows in-
troduced me to a gathering of projec-
tionists as a “writer” — darn ’im ! How-
ever, I won’t! I probably couldn’t get
away with it, anyhow. They elected him
president of the local, which office he has
held for 14 years and still holds.
Ltd., from London and the Uni
States. That is to say, I suppose,
meant the United States, though he s
“America.” However, no other coun
in either North or South America is
a position to supply much in films,
far as I know, so he must have me;
the United States.
Sound has only now got a good st.
there. It is as yet only in the larj
theatres, where it has taken very w
indeed, with the South African peoj
The projection rooms, according
Friend Craig, are excellent. He te
me that a good many “Bluebooks” a
in use over there and somehow it mat
one feel rather good to know his teac
ings have reached even the far ends
the earth. At least South Africa
pretty nearly the “far ends” to us.
My compliments to the men of Sou
Africa. Over something like 12,0'
miles of space, I extend the right hai
of friendship and good fellowship. r
you, through Friend Craig, I send n
best wishes, wishing only that yoi
country were nearer, so that I migl
drop in some day and say hello!
STRONG
AUTOMATIC REFLECTOR ARC LAMPS
F or Sale by
Trustworthy Independent Supply Dealers Everywhere
THE STRONG ELECTRIC CORP.
2501 Lagrange Street Toledo, Ohio
Export Office 44 Whitehall St., New York, N. Y.
Jils Si “oVt'cTSlr l'i3'’ CinCph<>' L*"«« «*■ ■» tk. contin*
~ SsJSa b3 “-‘~—
field, illumination, and ,la"’ess
Write for complete literature.
BAUSCH & LOMB OPTICAL CO.
679 St. Paul St. « » Rochester, N. Y.
Makers of Orthogon Eyeglass Lenses for Better Vision
PRODUCT OF
NUMBERLESS
INSPECTIONS
But . . . .
before buying
those new lamps,
so essential to the
proper projection
of talking pictures
today, consult the
man in your or-
ganization best in-
formed on efficient
equipment — your
projectionist. He’s
sure to recommend
Exhibitors Herald-World
57
ky 10, 1930
Irother Barrows held the job of chief
ijectionist at the Park theatre in Bos-
for ten years. Then he changed to
i Metropolitan theatre, where he took
) position of supervisor of projection,
link Metropolitan was the first deluxe
it nlix theatre in New England. Bar-
is is still there.
.arrows is a man of real ability — ex-
in jt in introducing your editor to audi-
J®es of projectionists! He is thor-
hly trustworthy and dependable. He
ng | the confidence of all Massachusetts
n;ion picturedom, and in that I don’t
nm maybe, either.
congratulate both Brother Barrows
le| the Projection Advisory Council.
|j former, because of the fact that he
i established a reputation which
ught the office to his door; the latter,
- iause Barrows has seen fit to accept
2j office. He will make a good chief
In cutive. Of that I am very certain,
I during his incumbency we may
»ect to see the Council do a lot of
vi id work.
• n
»|
Revised Code
A HE Department of Labor and In-
dustry of the great state of Penn-
fvania has just forwarded for our
iipection a revised code entitled, “Regu-
" ions for Protection from Fire and
’nic.” It is in four sections, one for
ftss 1, one for Class 2, and one for
fiss 3 buildings. Class 2 includes stage
latres and motion picture theatres.
Take note of the “panic” included in
I title. Panic is, as you know, the
h thing we have most to fear. Few
tion picture theatre fires ever get out-
se the projection room, but panic!
Til, that is something else again. Piles
) dead women and children are its
nument.
I don’t know but that I ought first to
k permission, but I think the de-
irtment will be willing to accommodate,
lice I recommend that progressive pro-
dionists write J. P. Lilley, Assistant
’ ief , Department of Labor and Indus-
iV, Harrisburg, Pa., asking that he for-
p rd the booklet dealing with stage and
btion picture theatres. I then recom-
i-nd that a study of the matter, par-
nularly as applied to projection rooms,
: made.
I suggest this for the reason that the
Lpartment of Labor and Industry of
Ennsylvania is not satisfied to be the
cg’s tail. It does not come tagging
E>ng with good laws and rules pertain-
i? to projection and projection rooms
Eter everyone else has adopted them.
1 is progressive. You will find its rules
i d laws dealing with projection and
[ojection rooms to be progressive and
u-to-date. For example, it does not,
i its rules and laws, call a projection
iom a “booth.” Its license cards license
lotion picture projectionists, not “ma-
uine operators.” It, therefore, is well
'at you have a copy of this booklet an'
iudy its provisions, to the end that you
ay suggest changes in your state.
From a Flickering Candle
To Accurate
Voltage Control —
is less than the span of
a Business Lifetime
Still more remarkable is the fact that thru fourteen
years of this period, Hertner TRANSVERTERS
have been supplying to Motion Picture Projection-
ists, the one sure automatic method of obtaining uni-
form current supply.
Constant improvements, of course, always in advance
of the Projectionist’s needs —
And TRANSVERTERS always maintain their ab-
solute dependability and economy of operation.
If you show Pictures . . . you need the Transverter.
You will find the TRANS-
VERTER installed in the
Ritz Theatre of Corpus
Christi, Texas, described in
this issue.
Canadian
Distributor,
Perkins
Electric
Ltd.
THE HERTNER ELECTRIC COMPANY
BESTEROPTICON
Slide Projector
Low in Price — High in Results
Price $26.00 at All Dealers
BEST DEVICES CO.
200 Film Bldg., Cleveland, Ohio
Ger-Bar
Improved
EYE
SHIELD
Allows full observation of light at the cooling plate.
Prevents wrong framing and getting Wrong reel start-
ed. Always ready — never in the way. Indispensable
for framing sound film properly. Prevents blight
light from reaching eyes. Price $15.00 each. Satis-
faction guaranteed.
THEWTER EQUIPMENT
GUERCIO AND BARTHEL
1018 S. Wabash Ave.. Chicago, 111.
Telephone Webster 2190 or 2002
58
Better Theatres Section
May 10, 19
Why Not Let the
SUPERIOR PROJECTOR
SOLVE YOUR PROJECTION PROBLEMS
FOR ALL TIME
For DURABILITY, ECONOMY IN OPERATION and SCREEN
RESULTS it has no equal.
An outstanding leader in improving the art of Better PROJECTION.
Adaptable to all leading Soimd Re-
producers.
Our dealers will be glad to give you
a demonstration.
VVe pride ourselves in serving the
Exhibitor well.
Manufactured by
Coxsackie Holding Corporation
Coxsackie, N. Y., U. S. A.
“Day by Day SUPERIOR in every way”
K LI ECL
STANDARD TYPES
HECTORS
for Sound Recording
Apparatus
"PIN PLUG Connectors, especially designed
for quickly connecting electrical circuits
of sound recording devices, telephone and
signaling systems — to the sound-proof camera
booth, the monitor room and other locations
about the studio . . . numerous designs,
meeting innumerable requirements . . .
various current capacities +• . . different
combinations for multiple and branch-off cir-
cuits . . . any number of poles desired
. . . substantial, serviceable, practical.
Write for Bulletin No. 102.
KflUBQL BIOS
Universal Electric Stage Lighting Co..inc.
ESTABLISHED 1896
THEATRICAL * DECORATIVE • SPECTACULAR
UGHTlHGi
321 West SOth Street
NEW YORK, N.Y,
A REQUEST tie
Many exhibitors, theatre mana- j
gers and projectionists write asking ji
questions, the answers to which often I
involve telephone calls and which !
always involve the use of more or less
of my own time as well as the time
of a stenographer, besides the use of I
stationery, etc., and they do not even
honor me by remitting a stamped
envelope.
Now I don’t suppose they even give $
the matter a thought. Two cents is
not much. It is not even enough to
bother thinking about. However, '
while that is true, two cents plus two i i]
cents plus two' cents many, many (1(
times per day, runs up to a rather i
amazing sum at the end of a year.
Moreover, not infrequently either the
name or address cannot be deciphered, f£
so I am blamed for not answering,
whereas I didn’t answer simply for
the reason that I could not.
In future, gentlemen, I must re-
spectfully ask all of you who want a
an answer to your questions, or who :>i
ask for advice, or who want a carbon «
copy of the reply to be later pub-
lished in this department, please in-
close a self-addressed, stamped en-
velope. If you don’t care enough
about my answer to do that — well, I
shall have to consider the matter
ended.
A Bit Amusing
I AM in receipt of the first number
Cinematography, a new publicati
issued by the International Photogi
phers of the Motion Picture Industi
Lawrence A. Fiferlik, a member of lot
No. 644, IATSE&MPMO, is ma
aging editor. The publication is t
evolution of International Photogi,
phers’ “Bulletin,” which started as
four-page pamphlet. The new public
tion will be issued monthly and bids fa
to be a publication of real worth. \
welcome it to the field.
However, I noticed one thing whi
was rather amusing. It was an arti(
telling of the Projection Advisory Cou
cil’s election of officers, in which soi
space was expanded setting forth .
those various things the Council is g
ing to do and those it has done. No
that is quite all right. It is perfect
proper and fair, because we know t
Council has already accomplished go
and hope and presume it will do mu
more. However, nowhere in that artic
or any other, did any kind word appe
for the work the Moving Picture Wor
carried forward for years in the da
when projection was a sneered-at thii
and when those "who espoused its cau
were sneered at, too. Not one word w
said or ever has been, so far as I kno
concerning the fact that this work w
begun in 1908 and was carried forwa.
many, many years before anyone el
regarded projection as even worth a se
ond thought, or of the projectionist ,
anything much better than a convenie
thing to kick around and lay all tl
blame to. Nor did I see a single woi
\iy 10, 1930
Exhibitors Herald-World
59
COMMUNICATIONS to
the editor of this depart-
ment should be addressed
as follows:
F. H. Richardson
1148 Boynton Avenue
New York City
deeming the work now being carried
(ward by the Exhibitors Herald-
ItRLD. They never publish that. Cer-
f,nly not, but compensation comes in
| letters being constantly received.
3 re is an extract from one received
Is morning from Francis E. Hersey,
njectionist of the Elsinore theatre,
[iiinore, Cal. :
‘Just can’t hold off any longer from
niting you about what I think of the
uebook School in Exhibitors Herald-
i )RLD, and of the Sound volume of
b ‘Bluebook.’ Both have helped me
lire times than it is possible to state,
llvould not be without your articles for
(great deal. Those projectionists who
:ve purchased the ‘Bluebooks’ have
line themselves a great favor. They
11 never regret having them.”
Now, that is not mere talk. It is a
iter typical of thousands of letters
nd I don’t mean hundreds, either)
bm men who have followed the work
the old Moving Picture World and in
b Herald-World, and who have paid
t actual cash for books and are more
Jan satisfied. But, of course, all that
of little moment beside a new organ-
I ition which has done stem-winding
onders in its one year of life and pro-
fees to do very much more in the next
jar. And I most sincerely hope it does,
a. But just the same, it does seem
at if a brand new organization is en-
ded to all this praise, one who has
>rked for projection a quarter of a cen-
Iry, and worked (deleted by censor)
1,'ird, too, might at least also have an
:casional bit of commendation.
Now, don’t get me wrong, gentlemen,
be Council is all right! It really has
nne excellent things during the past
‘ar. It probably will do more, but it
as the work which has been done in
■ars past, largely by this department
id my books, which made that body
issible. Also, I venture the assertion
at that work will actually be more
indamentally useful to the projection-
t than all other agencies, including the
Duncil, put together, for at least some
;ars yet.
I welcome the Cinematographer. I
ish it all sorts of good luck. And I
jiggest, in all humility, that when it
’ints such things as is here commented
pon, it do not utterly ignore all that
is been done through all the years be-
>re these new bodies were ever even
feamed of. That, it seems to my own
averted imagination, would be alto-
3ther proper and fair.
Sound Reproduction
Equipment
Stage Switchboards
Footlights
Borderlights
Stage Pockets
Emergency and Exit
Lighting Units
Cove Lighting
Exit Signs
Spotlights
Service Boards
Panelboards
Usher Signals
Directional Signs
Flood Lights
Mobile Flood Lighting
Equipment
Hub Electric Company
offers a complete, perfectly coordinated lighting service for motion pic-
ture theatres or selective service on the classifications listed above.
Because of our long experience in designing, engineering, and installing
theatre lighting systems, Hub service is the most economical of all.
It will be a pleasure to show you specifically just what we can do for
your theatre.
Hub ElectricGdmpany
Complete Theatre Lighting Equipment
Factory and General Offices
2219-2225 West Grand Avenue
Telephone Seeley 6440-1-2-3
CHICAGO
Branch Offices in New York, Toledo, Milwaukee, Minneapolis
IIAIITY
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SLIDE
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Organ Novelties
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RANdlph 3729
STAte 5698
Humphrey Davy & Associates
Consulting Electrical Engineers
4324 Market St., Philadelphia. Pa.
Lay Out Plans and Prepare Specifications, incl.
Projection Room, etc., details
Each Project STUDIED INDIVIDUALLY
Correspondence Solicited
MAIL YOUR TRIAL ORDER TODAYlfor
HAND PAINTED
artistically airbrushed any size up to 36"xl0 ft.
Write for prices on other sizes on paper-muslin
and cards.
One Day Prices Do Not
Service Include Postage
Get the Best They Cost Less
//. oryfhWjJ
736 SO. WABASH AVE . CHICAGO ILL
60
Better Theatres Section
May 10, li |
PLANNING THE THEATRI
A Department of Architectural Assistance Conducte
By PETER M. HULSKEN, A.I.A.
QUESTION : I have been informed
that you conduct a department of
inquiry for exhibitors and I there-
fore take the liberty of asking you a few
questions which I wish you would help
me out on. I am situated in the Middle
West and have a house seating about
1,200, with balcony and one old-fash-
ioned gallery which I have not used for
several years. I am doing good business
and would not like to see anyone else
build a new theatre. While it is beyond
my means to build a new house, I would
like to know if there is any possibility of
remodeling my present house. From a
financial standpoint I would not like to
shut down business for more than five or
six weeks, if this is possible. My house
is pretty old and is not fireproof, but the
walls are very heavy. Could I remodel
without interfering with building laws
and what would be the shortest time
such remodeling could be done in? The
interior of the house has ornamental
plaster and is really gaudy. I would like
to make it more pleasant. Trusting to
have an answer to my inquiry in your
next issue, I am. — A. C. D.
ANSWER: I believe that you can re-
. model your house without interfer-
ing with any current building laws, as
this would come under concessions al-
lowed for remodeling present houses.
However, I would advise you to build
your exit stairways from your balcony
in fire-proof construction for the safety
of your patrons, unless they are the reg-
ular fire-escapes on the outside of the
building. It will be possible to remove
your gallery, provided there are no col-
umns supporting the roof. If your ceil-
ing is very ornate, I would suggest you
suspend a new ceiling under the present.
It would be quite a novelty in your ter-
ritory to transform your house into an
atmospheric theatre, which, in my opin-
ion, would be less expensive, as you can
have a perfectly plain ceiling which can
be carried out in a sky effect. If the
side walls are very ornate, I would sug-
gest you furr them out and build in
false windows and niches with statuary
and urns. If you do not close up your
house until you have all your contracts
awarded and material on the premises,
I believe such remodeling could be done
in six or seven weeks and the transfor-
mation would be very pleasing. By us-
ing the atmospheric scheme you would
get something entirely different from
what you already had. I would suggest
that you consult with a reputable theatre
NOTE:
• IN THIS DEPARTMENT “Better
Theatres” will be glad to answer
questions pertaining to the preliminary
considerations involved in the plan-
ning of a new theatre or in the remod-
eling of an existing one. Only requests
for ideas will be answered, since this
department cannot assume the prac-
tical functions of an architect. ..All
communications intended for this de-
partment should be addressed to “Bet-
ter Theatres,” 407 S. Dearborn Street,
Chicago. They will be answered in the
department. None will be answered
by mail. Although only initials will be
used in signing the questions pub-
lished, it is a requirement that all
letters bear the signature and address
of their writers. The replies will be
prepared personally by Mr. Hulsken,
who is a practicing architect and a
member of the American Institute of
Architects.
architect who could give you further
suggestions.
▲
QUESTION: Will you please give me
the following information: I have
a fairly good looking house, but the
orchestra pit is an eyesore and the stage
is very large. I used to play vaudeville,
but since I installed Vitaphone I have
discontinued this. Is there any way I
could dress up my stage and orchestra
pit to make it look attractive to the
audience? — S. N. W.
ANSWER: Since you are not using
l the stage for vaudeville or any legit-
imate shows, I would advise you to put
your picture screen back about 10 or 12
feet, according to your projection lenses,
then set your screen into a cyclorama of
rayon material, which would take the
light effects. Make your traveler a part
of your cyclorama, flank your sides of
the cyclorama with benches or trellis
work and cover your entire pit with
grass matting. Build in front of your
orchestra pit railing a garden wall. This
garden wall could be constructed out of
plain boards, which could be marbleized.
Put a few urns on your garden wal'
place a few pigeons on your grass, and
you will have a very pleasing effect. If
you would care to go into a more elab-
orate proposition, you could put in a
cascade or fountain, but this would run
into a little bit more money than my
first suggestion. I am sure the results
would be very pleasing to the audience,
and during your overture you could pi
a light effect presentation by changi
color effects upon your cyclorama. I ai
would suggest you conceal a few sp<
lights so lights could be thrown up
your garden scheme.
OUESTION : I saw in the last iss
that you are conducting a depai
ment on theatre planning. I wi
you would help me out on a proble
which I am facing at present.
My present theatre is standing ba
of the building facing our main stret
My lobby runs at right angles to t
theatre. I have an opportunity to bi
the property next to my lobby and wou
like to know whether it would be possit
for me to make an arcade out of th
lobby with little shops opening into
My lobby is about 25 feet wide. — S. H.
ANSWER: There is not to my knov
i\ edge any state building law whii
would allow you to make direct cor
munication between a lobby of a theat
and store rooms. The majority i
building codes specify that there sh;
be no communication between the the
tre lobby and any other part.
QUESTION : I have a fairly goo<
sized house and would like to put
“talkies,” but I believe that my pr
jection room is entirely too small,
would like to remodel the front part i
the house by putting in a new front ar
some store rooms. — J. L.
ANSWER: Your projection roo
x\_ should not be less than 12x20 fee
but be sure to provide for battery ar
generator rooms. It would be well f(
you to talk to a representative of tt
different sound outfits in regard 1
their requirements for their layou
Your projection room should be bui
fire-proof, with ventilators and slide
according to the code. An inexpensiv
way of treating a lobby would be to u
a non-skid tile floor, rough plastere
walls, with wooden or plastered beair
in the ceiling, which could be stencilec
then buy attractive poster cabinets fc
each wall. You will find by investigJ
tion of the different manufacturers c
these poster cabinets that you can get
very nice center feature with a mirro
in the center and cabinet on the side:
which you can get in sizes of about te
feet in length. I would use single one
in center of space on each side. Pui
chase some attractive light fixtures
Exhibitors Herald-World
61
r» 10, 1930
|)TES ON THEATRE
QIUIIIPH
AIFIFAII
ENT
RS^
inducted by G . J . R E I D
N AUTOMATIC underfeed me-
* chanical stoker has been brought
i\- out by Janies Leffel & Company,
ingfield, Ohio, for use with the Scotch
„:ine type of internally fired return
imlar portable boilers. Among the vir-
of the new equipment set forth by
ft company are these :
’here is no necessity for opening the
box door. The machine is electrically
rated (unless steam turbine drive is
fferred and ordered) and the rate of
:‘ng, as well as the amount of air ad-
l;ted to the fire box, is automatically
^trolled by the steam pressure of the
|ler. In other words, lowered steam
fissure will automatically increase the
li ng speed and force draft. The fire is
fi. from underneath and the ashes fall
) at the sides of the fire box as the coal
wly comes up. Choking of the fire by
:sh fuel is checked, as the combustion
■always at the top.
The machine is sturdily and simply
instructed. The gearing is totally en-
c. sed and dust proof, operating in an oil
jth. The stoker itself takes up no more
r)m than would be required for a man
i the act of shoveling coal into the fire
lx. Under average conditions it is
rcessary to fill the hopper at intervals
c approximately two hours.
A Screen Modifier
* A device for changing the visible size
of the screen automatically has been
iveloped by the Vallen Electrical Com-
ny, Akron, Ohio. It is called the Val-
i Automatic Screen Modifier, and is
(signed for use in connection with the
lagnascope or other types of extra-large
Ereens.
The Vallen product consists in a metal
preen frame of rigid construction,
lough of light weight, inside of which
1e screen is laced. To this frame is
itached the device, which is designed to
raw the curtains over the screen to any
( sired extent and in any direction. The
(■vice, which is built as a unit, may be
lade to fly. Operation may be by hand
< by electricity.
New Framing Shield
• A framing light shield has been
brought out by the Goide Manufac-
i ring Company, Chicago, for installa-
un on all models of Simplex projectors,
he company points out a special value
t the shield for use in sound picture
•ojection.
The body is cast of aluminum and has
cooling plate (of either metal or asbes-
jis, as desired) to dissipate the heat
•om the gate. The cooling plate is
inged to the shield and either part may
b raised and lowered.
The Goide shield is distributed by the
ational Theatre Supply Company.
The Amazing Efficiency
of the New
DA-TONE BEADED SCREEN
Is Fully Established
WHY BUY NEW LAMPS?
and loads of carbons to get a satisfactory picture
on your screen, when you can do just that with a
Da-Tone Beaded Screen at a nominal cost and
resultant saving. Reduce amperage and boost
your picture. No glare — No distortion — No
house too wide. This screen is perforated, built
on strong fireproof fabric.
Don’t pass this by as just another screen. There
is a whale of a difference. If your dealer cannot
supply this screen, write direct.
The Da-Lite Screen Company
2723 N. Crawford Ave., Chicago, 111.
The Bifocal f2.5
Super-Lite Lens
) )
OzJEX
TRADEMARK
THIS new convertible Projection Lens that
meets all the requirements presented with
the use of both Sound and Silent Film, without
changing the Projection Lens in the machine.
The manner in which the sound picture is
shifted and centered on the screen is just anoth-
er quality of this wonderful product.
Projection Optics Co., Inc.
330 Lyell Ave.
ROCHESTER, N. Y., U. S. A.
62
It’s Time to Change
Theme-Songs
Probably you’ve had enough,
anyway, of that “Every Day I
Fall for You” totter and-slide
number which your old-fash'
ioned ladders squeak inces-
santly. Dayton Safety Ladders
sing a new song — “No More
Worry, No More Blues.”
They do not slip or slide;
they’re safe!
The Dayton Safety Ladder is
strong, light, easy to carry; it
folds flat. Wide, firm leg-
spread; straight back. In sizes
3 to 16 feet. Moderately
priced.
Type “B” Dayton Ladder is small-
er, popular-priced, and safe. For
all purposes. Seven sizes.
Write Dept. BT-5 for
complete information.
The Dayton Safety Ladder
Company
121-123 West Third St.
Cincinnati, Ohio
DAYTON
{Safety Ladder
(Patented)
Stock carried by Pacific Coast representative ,
E. D. Bullard Co Los Angeles and San Fran-
cisco,, and by more than 160 other distributors
from coast to coast.
Better Theatres Section
booklets
. . . briefly describing: the new brochures and bulle-
tins issued by manufacturers and distributors on
their product. Those of further interest may be pro-
cured directly from their publishers or through Better
Theatres. Manufacturers and distributors are invited
to send in their publications immediately upon their
issuance for review in this department
It’s “Cooling” Time
• A timely bulletin is one just issued
by the Supreme Heater & Ventilating
Corporation of St. Louis, which has pre-
pared a very lucid description of the
construction and operation of its cooling
and ventilation system. The general
style is non-technical, and the exhibitor,
though he know not a blower from an air
duct, will have no trouble in understand-
ing pretty comprehensively the nature
of the Supreme apparatus.
The Supreme system uses only fresh
outside air, employing no water what-
ever to wash the air. Besides the blower,
forcing the air out in the auditorium
through suitable ducts, the Supreme sys-
tem incorporates what is called an “auto-
matic oscillating air diffuser.” This is
a fan placed inside a ventilator which
swings on an axis to and fro like the
electric desk or wall fan. It requires
no power, the discussion reveals, being
driven by air from the cooling blower.
Several sizes are available, one size be-
ing capable, it is asserted, of function-
ing effectively in a theatre seating 600.
For larger theatres, there is another
model to be used in conjunction with
the single-unit size.
The bulletin is printed (with captions
and decorations in color) on heavy
enamel stock, folded three ways. There
are illustrations of the various parts of
the machinery and diagrams represent-
ing steps in this specific ventilating and
cooling process.
Justifiable Pride
• This is a day in which offices are
more than mere workshops. Time
was when a pine table and a hardwood
chair, a barren floor and an undecorated
wall made an office good enough for
most any executive — just so long as the
cuspidor was within striking distance.
But too much of an executive’s life is
spent in his office for the growing inter-
est in comfort to overlook that domain,
and what E. J. Vallen has done to im-
prove the working conditions of himself
as well as of his staff, is in line with the
modern attitude.
May 10,1
:
Only Mr. Vallen has gone considers y
further than many. He is president
the Vallen Electrical Company, ma
facturers of curtain control equipmt;
and his offices are located in the r r
portion of the factory in Akron, O.
cently he had his offices remodeled,
ing the designing himself, and the re;
is the subject of a very neat li e
booklet.
The booklet contains about a do
views of his quarters, each printed \
black on a pink tint block. Woodls
and marine scenes worked out in plas
in relief are incorporated importan
in the design, with Mr. Vallen’s priv
office patterned after the main room
a hunting lodge. Entrance to the
fices also is of ornate character, wh
the vestibule resembles the lobby of
theatre, with the information girl s
ting in a sort of little “ticket booth.”
The brochure contains 12 pages,
printed on hard enamel stock, bound
a brown seal paper and tied with
brown cord. Preceding the views is
introduction by Mr. Vallen.
Auditorium Horns
• Horns especially designed for use i
the motion picture theatre and f
public address work, form, with vario;
accessory products, the subject of a 1
page booklet issued by the Macy Mar
facturing Corporation, Brooklyn, N. Y
The products treated of are a ten-fo
exponential air column horn, a six-fc
exponential suspension horn, magnel!
and dynamic trumpet horns, a baf ■
horn, electrodynamic units, a doul
channel adaptor and an impedan
matching transformer.
The horns most interesting to the e
hibitor are the ten-foot base-mount
and the six-foot suspension types. T
former, which is used with all standa j
makes of dynamic air column units,
described as having a reproductii
range of from 50 to 8,000 cycles. It h
a depth of 36 inches, a bell measurii i
45x45 inches, and it weighs 58 pounc
The suspension horn has a depth of 26
inches, its bell measures 29x29 incht
and the weight is 25 pounds. Suspensii
is by chain attached to the rack. Tb
horn is designed primarily to reinfor
voice reproduction in theatres. The fr
quency range is given as from 150
7,200 cycles.
All the product discussed is illustrate)
and the pages are decorated in color, b
prices are given. The booklet is print
on enameled stock. Page dimensions a
5x8 inches.
ideas in advertisements
products are the business man’s stock in trade, whether he sells them
or uses them himself. Advertisements tell the story of products, what they
are made of, how they operate. No article writer could tell that story more
vividly. And the day of misrepresentation in advertisements is long since
past. Thus advertisements contain ideas that lead to better methods and
greater profits, just as articles do. Therefore, read the ads also. They too
are chockful of ideas.
Exhibitors Herald-World
63
lay 10, 1930
Designing the
Theatre Exterior
0, II
( Continued from page 23)
j
lore readily to color treatment than
thers. Brick, stucco, terra cotta, or any
f the various materials available for
le theatre front, should be used in light
hades which will reflect, rather than
bsorb, the electrical effects played upon
iem. Dark brick or other light-absorb-
lg materials do not produce maximum
BSUltS.
it
Material Costs in Relation to Design
rHE color of materials to be used in
a theatre exterior inevitably leads to
he question of material costs. The av-
rage exhibitor, if he manages to bear
; frith the discussion of exterior design
p to this point, will probably lay down
is magazine in disgust and say, “It’s all
ery well to talk of all these ideals, but
/ho’s going to pay for it all?”
Speaking for all of the best architects
n the country, we emphatically state
hat a well designed theatre exterior
osts no more than a poorly designed
ne!
In other words, the amount of money
pent does not limit the good taste of a
flesign.
After you have determined the appro-
priation for your theatre and have
:hosen the materials which are possible
‘or the amount to be expended, it is then
|/our architect’s duty and privilege to
ippreciate the limitations and possibili-
;ies of the mediums with which he is to
work, and to give you an exterior design
which will present those materials in
;heir most pleasing aspect.
If you can’t have marble in the inte-
rior of your building, why try to cam-
ouflage plaster to look like marble ? Why
pot use plaster frankly, in the most at-
tractive way? If you must have steel
doors, why grain them to resemble
wood? Is the use of steel a disgrace?
Our age of frankness demands truth
in material as in all other phases of life
and art. Brick, stucco, even concrete,
when used in the proper manner, may be
part of as excellent an example of good
taste in architectural design as the rich-
est terra cotta, marble or other costly
material. Who of us has not seen a
simple but well planned cottage, costing
a few thousands to erect, which com-
pletely outshone the millionaire’s home,
of indifferent design?
Your patrons, in return for their pat-
ronage, have a right to demand from you
a theatre exterior whose design will
make it a cultural asset to their com-
munity.
Truer words were never spoken than,
“The land belongs to the landlord, but
the landscape belongs to the public.”
The End
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GET THIS WONDERFUL HELP NOW— PRICE $ 5.10
Herald- World Bookshop, 407 S. Dearborn Street, Chicago, 111.
64
Better Theatres Section
NOW AVAILABLE FOR EXHIBITORS EVERYWHERE
— AFTER CONTINUOUS OPERATION
IN BROADWAY THEATRES FOR
OVER A YEAR
A machine which automatically enlarges and
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Widescope or any other form of expanded pic-
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Wide pictures will soon meet with the
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BY THE MANUFACTURERS OF
=NOTE=
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Theatre
New York City
described in this
issue. Is complete-
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Equipment.
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Because its
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Distributed in U. S. by National Theatre Supply Co.
Perkins Electric Co., Ltd. — Canadian Distributors
May 10, 19$ \
Recent Decisions
of the Courts
Involving Theatre:
w
( Continued from page 34)
ceased was 58 years of age at the tin
of his death. He became a carpenter
the age of 18 years, thus having bee
engaged for 40 years in the trade. H
was earning $66 per week; according 1
the American experience tables he ha
an expectancy of 15.39 years.”
Breach of Contract
It is well known that a theatre ownei
or other person, who breaches a contrac
is liable in damages for loss of profit
and other financial losses sustained b;
the other contracting party as a resul
of the breach. However, the mere fac
that the theatre owner states that h
intends to breach a contract is not suffi
cient justification for the other party b
recover damages.
In the recent case of Clark & Co. 1
Miller (122 So. 475), it was disclosec
that a disagreement became apparem
between the contracting parties. Suii
was instituted on the contention thal
certain acts and statements of one o!
the parties indicated that he anticipated
and intended breaching the contract.
The court held that a person is not liable
for assertions of this nature, since no
breach was made, and said:
“The mere assertion of a party to a
contract that he will be unable, or will-
refuse to perform his contract, is not
sufficient to constitute a breach. There
must be a distinct, unequivocable, and
absolute refusal to perform, treated and
acted upon as such by the other party
to the contract. A mere assertion of
inability to go on with the contract is
not a repudiation of the contract. The
intention to abandon the contract at
some future date is not a breach of it-
unless such intention is declared in pos-
itive terms and unconditionally.”
Reselling Tickets
It is important to know that a person
who violates a state law cannot avoid
prosecution on mere technicalities. This
point of the law is well illustrated in the
recent higher court case of Common-
wealth V Sovrensky (169 N. E. 418)
Here it was held that any one who re'
sells theatre tickets violates a law which
prohibits persons from engaging in the
“business” of reselling tickets.
In this case a person was found guilty
of a charge that he “did engage in the
business of reselling a certain ticket of
admission to a certain public amuse
ment, not being licensed according to
law so to do.” There was evidence for I
the prosecution that at about 7 :30 p. m.
he was seen walking up and down the
sidewalk and standing on the edge of the
sidewalk in front of the “Boston Gar-
den,” calling out that he had tickets for
sale; and that he sold two tickets for
Exhibitors Herald-World
65
Way 10, 1930
;15 to a witness. He had two other
ickets upon him when arrested. The
>ox office price for the tickets was $5
ach. There was no evidence of other
ales by him at any time.
He contended that making a single
ale of tickets does not constitute en-
gaging in the business of selling tickets
n violation of the law of that state
vhich prohibited any person from en-
gaging in the “business” of reselling
heatre tickets. However, the court held
lim liable for violating the statute and
ixplained the presently established law
>n this subject as follows:
“The walking about in front of the
dace of the public amusement, calling
loud the desire to sell, having other
ickets on one’s person, charging a price
ibove the box office price, are consistent
vith doing a business of selling. The
hffort to sell is part of the business.
. . If he was engaged in selling, as the
commonwealth’s evidence justified find-
^ ring, he was engaged in the business of
reselling, within the meaning of ‘busi-
ness’ as used in the statute.”
Leasing Agent and Rent
[Although a person is authorized by
the theatre owner to lease property, the
law does not imply that this person is
authorized to collect the rent. More-
over, if the lessee pays the rent to this
person he does so at his own risk.
For example, in Empire Co. V State
(21 S. W. [2d] 376), it was disclosed
that a real estate agent named Tippett
iclosed a lease contract. The lessee paid
the rent to Tippett, who subsequently
died. The landlord then sued the lessee
for payment, since Tippett’s dependents
refused to pay the former the amount
which he had collected. It is interesting
to observe that the court held the lessee
liable to the owner.
Trustee Liable for Payment
The law is well established that every
person who receives money to be paid to
another, or to be applied to a particular
purpose to which he does not apply it,
is a legal trustee, and may be sued at
law for money received, as a trustee,
for a breach of trust. So held the higher
court in the case of Gribble V Hoboken
Theatrical Company (148 Atl. 155).
In this case it was disclosed that a
theatre owner agreed to pay 20 per cent
of the box office receipts in excess of
$2,200 during the theatrical season of
1928-1929, to a producer. The written
agreement contained a clause as follows :
“Any portion of the gross receipts due
you (producer) for royalties, if not paid
immediately on receipt thereof by me
(theatre owner), shall belong to you and
shall be held in trust for you until pay-
ment.”
The theatre owner refused to pay the
20 per cent and the producer filed suit.
In holding the producer entitled to re-
cover 20 per cent of the total receipts,
the court said:
“The foregoing expressly manifests
an intention to create a trust relation-
ship between the parties and a trust
Atlanta, Ga.
Buffalo, N. Y.
Cincinnati, Ohio
Cleveland, Ohio
Detroit, Mich.
Ft. Worth, Tex.
Gary, Ind.
Houston, Tex
Indianapolis, Ind.
Kansas City, Mo.
Los Angeles, Cal.
Miami, Fla.
Minneapolis, Minn.
New Orleans, La.
New York, N. Y.
Omaha, Neb.
Philadelphia, Pa.
Pittsburgh, Pa.
Richmond, Va.
Rochester, N. Y.
St. Louis, Mo.
San Antonio, Tex.
San Francisco, Cal.
Seattle, Wash.
Tampa, Fla.
Tulsa, Okla.
FLOODLIGHTS
ARE NOW MADE OF
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THROUGHOUT
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” BehCrome as well as the reflectors. BehCrome is the new
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so light in weight and sturdy that nothing now on the market can be
compared with them for convenient handling and long life.
BehCrome is used exclusively for BehSun-Lites. As a reflector it is
the superior of chromium plate, for it can never wear through in
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dent than all other metal reflectors — it can stand, without change,
accidents and abuse that would ruin other reflectors.
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66
Better Theatres Section
May 10, 193
Enjoying a nationwide reputation
ASSOCIATED FABRICS
are used by many of the
largest and best known
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If it’s for theatrical
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very fabric in our complete
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Write today and tell us of your re-
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Summer and hot
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Don’t let close, stuffy
nights break down the
morale of your staff.
Keep them cool and
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weight summer uni-
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The Maier-Lavaty sam-
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light in color and
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We shall never knowingly dis-
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it is inevitable that those who install
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make comparisons not always rel-
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The only Union-Made Rheostats.
Sold by all branches of the National Theatre Sup-
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Accessories, and by your dealer.
HOFFMANN & SOONS
387 First Avenue New York City
Mfg. Division
Contracting Electrical Engineers — Moving Pic-
ture Theatre Electrical Specialists
fund in favor of the complainant. . .
The effect of this clause was to consti
tute the defendant (theatre owner) ;
trustee for the plaintiff at once upon th<
acquisition by the manager of gross re
ceipts which were not immediately oi
receipt paid. . . . The intention was t<
create a trust relationship.”
Not Liable for Exploiting Film
Generally speaking, any person whc j
has a legal lien on films or other prop
erty may rent or sell it after he notifies I
the owner that if payments past due are
not promptly paid he intends to sell, rent
or otherwise exploit the property.
For instance, in Lewyn V Pathe Ex-
change (35 F. [2d] 129), the suit in-
volved a contract entered into by a man
named Lewyn with the Associated Ex-
hibitors, Inc., a corporation for the pro-
duction, financing and exploitation of a
feature photoplay entitled “Carnival
Girl,” the feature unit to consist of two i
original negatives and one positive print.
The contract provided that Lewyn was
to produce it. The Associated was to
provide the cost of production, of manu- i
facture of prints and of all other ex- :
penses of distribution, and to be reim- :j
bursed only from the proceeds of ex-
ploitation, if any. Associated was to
distribute the picture throughout the
world for a period of ten years, to have
positive prints made from the negatives, 1
to retain 40 per cent of the rentals, to ,
pay the remaining 60 per cent to Lewyn
after reimbursing itself for the cost of ;
the prints and other charges, to advance !
to Lewyn, on account of his share of the 1
rentals, $30,000 as follows: $15,000 on
the delivery of the two negatives and
the print, and the balance of $15,000 in
three installments of $5,000 each, pay-
able six, nine and twelve months, re-
spectively, after such delivery.
Under the contract the sole and ex- ■
elusive right to obtain copyright on the
photoplays was granted to Associated.
After the delivery of the feature unit to
Associated, it commenced distribution
by means of prints manufactured at its
request by Pathe. In October Asso-
ciated, being unable to proceed with dis-
tribution, Pathe having possession of
the negatives and prints, continued the
distribution commenced by Associated
under existing Associated contracts, as
well as under new ones, and provided
prints for such exhibition.
Pathe had advanced money to the As-
sociated when making the film and, with-
out consent of Lewyn, proceeded to ex-
hibit and exploit the picture. Lewyn
sued Pathe for damages, alleging that it
had no legal right to exploit the picture.
However, since it was proved that the
contract gave Pathe the privilege of
seizing the films if its advances were not
promptly paid, and also that Pathe had
notified Lewyn of the true state of con-
ditions and the latter had refused to
settle the account or cancel the contract,
the court held Pathe not liable for ex-
ploiting the film to secure payment of
its advances made to the Associated.
This court said:
May 10, 1930
Exhibitors Herald-World
67
“The evidence clearly shows that
Lewyn had ample notice of the failure
)f Associated to proceed with the dis-
;ribution of the picture and of the out-
lay through advances made by Pathe;
that he not only did not exercise his
Dption to terminate the contract but that
he steadfastly refused to do so when
fully informed of the facts. Having no-
tice of facts under which he could have
ascertained his rights and having done
nothing, the only construction which
could reasonably be put upon his actions
was that he had elected to continue the
contract as a subsisting one.”
Liable for False Arrest
It is well for all owners and managers
of theatres to know the circumstances
under which the theatre owner is liable
in damages for falsely arresting any
person accused of a crime. Generally
speaking, a theatre owner can be prose-
cuted and is liable in damages for false
arrest if the accused person is innocent
of the crime and he was detained by a
theatre employe who acted within the
scope of the employment.
For illustration, in the recent case of
McLoughlin V New York (169 N. E.
277), it was disclosed that two theatre
employes accused a patron of committing
a theft. One of the employes placed his
hand upon the patron’s shoulder and
said: “Come with us, you are under
arrest.” The patron went with the em-
ployes and he was placed in a cell at the
police station. Later it was proved that
he was not guilty of the offense and he
sued the proprietor for damages.
In view of the fact that the proprie-
tor’s employes had placed their hands
upon the patron's shoidder, the court
held the employer liable and said :
“It is immaterial that the defendant’s
servants employed no physical force
against the body of the plaintiff (patron)
to restrain him. It is enough that, when
force sufficient to dominate the situation
was displayed, the plaintiff yielded sub-
mission and journeyed peaceably, though
under compulsion, to the police station.
... It is clear, also, that the arrest and
imprisonment, if made, were without
justification. Private persons may not
make an arrest except for a crime com-
mitted in their presence, or for a felony
which has been committed, although not
in their presence. ... It follows that a
cause of action for false imprisonment
accrues whenever a person is arrested
and detained by one not an officer acting
without a warrant when no crime has in
fact been committed by him, no matter
with what good faith the party who
caused the arrest acted. . . . Hatch and
Donovan were private persons; they
made an arrest without a warrant for a
felony which had never been committed.
Consequently, they were guilty of a false
imprisonment.”
Injury to Pedestrian
Usually a person who sues a theatre
owner for damages as a result of in-
juries is bound to prove that the theatre
owner or his employes negligently ef-
N ow
Mobile Color
Lighting Extraordinary
The possibilities of color lighting for decorat'
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@ Major System is so flexible, so cumula-
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effects can be accomplished. You ought to know what is being done alone
these lines of modern lighting.
Our engineers can lead you to this land
of new opportunity for profits in your
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ELECTRIC COMPANY
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Offices in All Principal Cities
THEY KEEP A-RLNNING”
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Century Fans are built to give lifetime service, and move an unusually large volume of air —
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of phosphor bronze — the best bearing material obtainable. ... At least one year’s continuous
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on Century 16-in. A. C. Oscillating Fans.
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Better Theatres Section May 10, 193v ’
The attractive private office of W. B. King, president of King Studios, Inc., Dallas,
Texas, which has special interest because all the materials, even those for the wall
paneling, decorations, grille work, light fixtures and furnishings, were made from
raw materials in the King' factory. Indeed, the offices form an important subject of
a film dealing with the King plant, which has been made for distribution gratis
among any exhibitors who care to present it. The footage is 1,700. The King com-
pany is one of the best known distributors of theatre equipment in the South, some
items of which it manufactures, making, among other products, acoustical materials.
68
are not stock chairs, but are built specially
to fit the job. Custom designed to the
architect’s plans and the theatre’s individu-
ality. Fit perfectly when, installed — to
pitch of floor, demands of radius seating
and correct spacing between converging
aisles. Reliably accurate in every detail.
Insure maximum seating capacity and in-
vestment return. National seats also con-
tain many other exclusive features in
design and construction, of important
economy value to the theatre owner and
attractive to his patrons. Write now for
complete details: or before you place your
order.
WISCONSIN CHAIR CO.
Ejtablished 1886
PORT WASHINGTON, WISCONSIN
NATIONAL SEATS
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RE SEATING THEATRES A SPECIALTY
Theatre Equipment
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Most complete stock in the U. 8
Moving Picture Machines. Screens.
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RICHARDSON’S
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Vols. 1 and 2 $ 6.20
Vol. 3 (on sound only) $ 5 10
Combination price (the 3 volumes) $10.20
Building Theatre Patronage $ 5.10
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We Are Handling Them for the Convenience of
the Trade
Herald-World Bookshop
407 S. Dearborn Street, Chicago, III.
fected the injuries. On the other hand,
under certain circumstances, although
the testimony does not positively prove
that the theatre owner was negligent, a
jury may infer the theatre owner’s lia-
bility and render a verdict in favor of
the injured person.
For example, in Sakach V Antonoplos
(148 Atl. 58), it was disclosed that an
electric sign had been suspended in front
of a theatre for several months. A
woman was walking upon the sidewalk
in front of the theatre, and at the mo-
ment she was passing the sign fell upon
her, inflicting serious injury.
The woman sued for damages and the
theatre owner attempted to avoid liabil-
ity by testifying that he had no knowl-
edge of the persons who had suspended
the sign, and that he had not purchased
it, nor had he ordered it suspended in
front of his theatre. However, it is in-
teresting to observe that the court held
the theatre owner liable, stating:
“The control and management of the
theatre were in defendant (theatre own-
er) ; he had accordingly the right of
control over the means and methods of
displaying the character of films being
shown in his theatre, and he undoubtedly
used the overhead advertising sign
method for doing so. Somebody must
have hung it there and, in the absence
of all evidence to the contrary, the nat-
ural and ordinary inference is that it
was placed or caused to be placed in
position by his employe. . . . Plaintiff
(injured woman) is not bound to prove
more than enough to raise a fair pre-
sumption of negligence on the part of
defendant (theatre owner) .... There
was competent evidence to show that a
rope or ropes were used in suspending
the sign, and also sufficient testimony
from which a jury could infer that the
pieces of rope used were inadequate in
strength and quality for the purpose. It
is not contended that the mere fall of
the sign was in itself evidence of negli-
gence. . . . The duty defendant owed
the public required him to keep his sign
suspended so as not to injure persons
lawfully upon the public sidewalk.”
Safeguarding Employes
It is well established that theatre
owners are bound to exercise ordinary
care to protect their employes against
injury. This law is applicable under all
circumstances. For instances, in Baker
V State Company (20 S. W. [2d] 494),
it was disclosed that an employe who
was directed by a manager to perform
work was seriously injured. Investiga-
tion disclosed that the injury was caused
by a defect which should have been dis-
covered by the manager.
The lower court held the employe not
entitled to damages. However, the
higher court reversed the decision, stat-
ing important law as follows:
“The employer is required to exercise
ordinary care to furnish to his employe
a reasonably safe working place and
must take such precautions for the
safety of his employes as ordinarily pru-
dent men do in like circumstances.”
Liability for “Holding Over”
Contrary to the opinion of the ma-
jority of persons, a theatre owner who
retains possession of leased property
even one day after the lease has expired
May 10, 1930
Exhibitors Herald-World
69
Is liable for payment of the rent for a
period equal to the full term of the ex-
pired lease. However, where a tenant
vho occupies a theatre building under a
ease vacates the premises at any time
before midnight of the day the lease
;erminates, he is not liable for payment
)f rent during the following term.
Another important point of the estab-
lished law is that a mere notification
riven to the landlord by a theatre oper-
ator that he intends to vacate the build-
ing does not relieve the latter from
liability for payment of rent for the com-
plete following term, providing he holds
over and retains possession of the prem-
ises after midnight of the day on which
the lease terminates. However, if legal
controversy develops between a theatre
proprietor and the landlord regarding
the lease, and a court orders the former
to vacate the premises, he is not required
to pay rent for a greater period than his
occupancy.
For illustration, in Blume V Lightle
(20 S. W. [2d] 630), controversy devel-
oped between a theatre proprietor and
his landlord, who instituted legal pro-
ceedings to compel the theatre proprie-
tor to vacate the premises. The court
rendered a decision in favor of the land-
lord and the theatre proprietor moved
out on January 22. He paid the land-
lord the rent due up to this day, and the
landlord sued to recover $90, the balance
due for the remainder of the month.
However, the court refused to compel
the theatre proprietor to pay this
amount, stating the following important
law :
“We do not think that the appellee
(owner) was entitled to the $90 rent,
which was the amount claimed for the
balance of the month after possession
was delivered to him, for the reason that
there is no question of rental from
month to month involved. It might as
well be said that it was a rental from
year to year and that if he kept pos-
session by reason of the supersedeas
bond and delivered it in the middle of
the year, he would be liable for the bal-
ance of the year’s rent.”
Purchasing Contracts
Irrespective of the nature of a con-
tract of sale, the buyer or seller who
breaches the sales agreement is liable to
the other for full damages sustained.
Moreover, it is important to know that a
purchaser who breaches a contract of
sale cannot reduce his liability by prov-
ing that the seller’s profit is exorbitant,
or that he could have procured the mer-
chandise elsewhere at less cost. An
(example of this point of the law is found
in the recent case of Doll & Smith V
Boyett (125 So. 760).
In this case a theatre owner ordered
52 advertising cuts, for which he agreed
to pay $104. The cuts were shipped to,
and received by, the theatre owner, who
used several of them, but he returned
the balance and refused to pay any part
of the price which he had agreed to pay.
The seller filed suit for $104. The
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24 Van Dam St., N. Y. C.
70
Better Theatres Section
NATURAL COLORED
Glass Color Plates
For Box Lights, Flood or
Spotlights, Olivets, etc.
Made of high quality natural
colored glass with metal frame.
Furnished in Ruby, Green, Blue
and Amber.
765
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counsel for the theatre owner argued
that since the seller had no copyright or
patent on the cuts and the manufactur-
ing cost was only $10, the selling cost
was exorbitant and that the seller was
entitled to recover only the manufactur-
ing cost of the cuts. However, the
higher court held the seller entitled to
recover the full $104, saying:
“While there was evidence tending to
show that defendant (theatre owner)
might have procured similar cuts for a
less price, it clearly appears that the
real reason of his refusal to comply with
his contract was that he concluded that
the use of the cuts would not be worth
as much as he had agreed to pay. While
it was not shown that plaintiff (seller)
had any copyright or patent covering
the cuts, the value of the use of the cuts
cannot, we think, be fixed with reference
to what might have been the cost of
manufacturing them. ... It is there-
fore ordered that the . . . amount of
the judgment be increased to $104.”
Safeguarding Employes
A theatre owner who fails to exercise
ordinary care to equip his theatre with
safety devices to protect his employes
against injury, is liable in damages
where this negligence causes injury.
For example, in Fromme V Lang &
Company (281 Pac. 120), it was dis-
closed that a proprietor failed to equip
his elevator with a device that would
stop the elevator and automatically lock
it upon its reaching the different floors
of the building where it was used. An
employe was killed when the elevator
descended while he was attempting to get
upon the elevator. The lower court held
the proprietor not liable, but the higher
court reversed the verdict, saying:
“Proof of the manner in which a thing
is generally done by men engaged in the
same occupation and under like circum-
stances is, when a thing is shown to have
been done in that manner, some evidence
that the thing was done reasonably. . . .
Hence, the law presumes, in the absence
of proof to the contrary, that ... an act
done in the usual and ordinary manner
by people generally is done reasonably
and with ordinary care.”
The New Ca sino
on the Shore
of Avalon
( Continued from page 25)
contains no pillars. There are about
1,300 seats, over 200 of them being lux-
urious three-wing back loge chairs.
Seating is by the American Seating
Company. The lighting is indirect, be-
ing projected upward from a false half-
wall just inside the wall bearing the
murals, which are thus illuminated.
The ballroom is located above the
theatre. It is estimated that 2,000
couples can dance there at the same time.
The Casino cost $2,000,000. The archi-
tects were Weber & Spaulding.
May 10, 19c f
The Economical
Equipment Budge
-
( Continued from page 35)
of its most important branches depen
directly on the size and type of aud
torium, for both their selection and ir
stallation. Illustrative branches ar
stage rigging, auditorium and stag
lighting, carpeting and house draperies
Estimates on such equipment, except a
they are accurately made for an indi
vidual auditorium, would be total!
meaningless.
It is quite possible, however, to giv<
general estimates on the standard equip
ment that should go into a 500-sea
house, in such a way that they shouh
prove helpful to those contemplating th<
equipping of a new theatre. Such esti
mates may, at least, be taken as a neces
sary starting point.
It should be said further that the
figures listed as “estimated average
cost,” are in every case based upor
equipment of the highest quality.
Modern
Installations
The tendency among theatres, both
large and small, throughout the
country is to modernize. Evidence
of this encouraging situation is
found in the many installations
of equipment reported by leading
manufacturers.
NORTH AMERICAN SOUND AND
TALKING PICTURE EQUIPMENT
CORPORATION
Reproducers
Shubert theatre, Newark, N. J.
College Park theatre, Birmingham, Ala.
Strand theatre, Gaffney, S. C.
Nusho theatre, Collinsville, Okla.
Opera House, El Dorado Springs, Mo.
Rex theatre, Toronto, Ohio.
Bellini theatre, Kansas City, Mo.
Doradele theatre, Copperhill, Tenn.
Grand theatre, Sutersville, Pa.
Palace theatre, Dillonsvale, Ohio.
Alhambra theatre, Brooklyn, N. Y.
Bentley-Grand theatre, Milbank, S. Dak.
Tivoli theatre, Toledo, Ohio.
Knickerbocker theatre, Cleveland, Ohio.
Ritzy theatre, Spartansburg, S. C.
Strand theatre, Newburgh, N. Y.
CLYNE ENGINEERING COMPANY,
INC.
Reproducers
Midway theatre, Kansas City, Kan.
Belmont theatre, Kansas City, Mo.
Admiral theatre, Kansas City, Mo.
Star theatre, Villa Grove, 111.
Tivoli theatre, Knoxville, 111.
Gem theatre, Chester, 111.
State theatre, Roodhouse, 111.
Rialto theatre, Granite City, 111.
Irma theatre, St. Louis, Mo.
Hudson theatre, St. Louis, Mo.
Kirkwood theatre, Kirkwood, Mo.
Lyceum theatre, Manchester, Mo.
,
] ay 10, 1930
Exhibitors Herald-World
71
THEATRE PROJECTS
lOLLOWING is a list of new proj-
^ ects in motion picture theatre con-
IL struction compiled from reports
/ailable on May 6. The list also includes
modeling projects and contracts
warded. An asterisk before the item
dicates that additional information has
;jen received since a previous report.
THEATRES PLANNED
Arkansas
HELENA. — Publix Theatre Corporation has plans
E. Weil, Inc., Whitney Annex, New Orleans, La.,
ir brick fireproof theatre, with seating capacity of
'500. Estimated cost, $150,000.
California
AUBURN. — T. & D. Theatres Circuit, of San Fran-
sco, plans erection of theatre on Lincoln Way, with
ating capacity of 1.400. House to feature audiens.
HOLLYWOOD. — New theatre is to he erected at
estern Avenue and Wilshire Boulevard with seating
.pacity of 2,500. Lessee, Warner Brothers. Esti-
mated cost, $1,000,000.
. Georgia
ROCKM ART.— Bert Robertson has plans by James
. Mitchell, 140 Peachtree street, N. E., Atlanta, Ga.,
|ir one-story brick and stucco theatre, 24 by 114 feet.
Illinois
CHICAGO.— Balaban & Katz, H. L. Stern, presi-
;nt, 175 North State street, has plans by J. E. O.
ridmore, 38 South Dearborn street, for a two and
iree-story brick theatre to be located on Western
?enue. Estimated cost, $500,000.
CHICAGO— Radio-Keith-Orpheum Corporation, J.
lunkett, 1564 Broadway, New York, contemplates
•ecting theatre at Wilson avenue and Sheridan road,
'stimated cost, $2,000,000.
PERU. — Owner corporation, care E. E. Alger. Fifth
ad Plum streets, contemplates erecting a two-story
pick theatre, store and office building on Fourth
;reet. Architect not selected. Estimated cost, $50,000.
Kansas
LARNED.— J. Schanck, care Electric Theatre, con-
implatee erecting a new theatre. Architect not
dected. Estimated cost, $40,000.
Kentucky
ASHLAND.— The Hibernia Trust Company, Hiber-
ia Bank Building, New Orleans, La., plans the
rection of a theatre and office building. Lessee, Para-
mount interest. Paramount Building, New York,
pstimated cost, $300,000.
Michigan
' CLARE. — J. Asline has plans by R. V. Gay, St.
ohns, Mich., for a two-story brick theatre and store
luilding. Estimated cost. $25,000.
M issouri
BROOKFIELD. — A. E. Shearer plans the erection of
l new picture theatre, to be known as the Plaza,
vith seating capacity of 500.
FLAT RIVER. — Lead Belt Amusement Company
las plans by Kennerly & Steigemeyer, Title Guaran-
ee Building, St. Louis, for a one and two-story
trick, reinforced concrete and terra cotta trim the-
atre, 71 by 176 feet.
Nero York
HOMER. — Owner, represented at present by Cham-
ber of Commerce, William Crandall, theatre commit-
ee, contemplates erecting a new theatre. Site not
selected. Estimated cost, $35,000.
NEW YORK. — B. S. Moss Theatres, care Colony
Theatre. Broadway and Fifty-third street, has plans
oy Eugene De Rosa, 15 West Forty-fourth street, for
proposed theatre, to be located at Eighth avenue and
Twenty-second street. Estimated cost. $1,000,000.
PLATTSBURG. — William E. Benton, of Benton &
Leary, operating a chain of houses in this section,
plans to erect a new theatre on site of the Clinton,
destroyed by fire two years ago, with seating capacity
of 1,000. Estimated cost, $100,000.
New Jersey
HACKENSACK.— Warner Brothers Pictures, Inc.,
H. R. Maier in charge of construction, 321 West
Forty-fourth street. New York, contemplates erecting
a new theatre at 216-22 Main street. Architect not
selected. Estimated cost, $1,000,000.
PERTH AMBOY. — Warner Brothers Pictures, Inc.,
H. M. Warner, president, 321 West Forty-fourth
street. New York, plans the erection of a two-story
brick theatre. Architect not selected. Estimated cost,
$150,000.
TRENTON. — Warner Brothers Pictures, Inc., 321
West Forty-fourth street. New York, plans the erec-
tion of a two-story brick theatre. Architect not
selected. Estimated cost, $350,000.
Ohio
JACKSON. — Jones & Jenkins have plans by Miller
& Reeves, 203 East Broad street. Columbus, Ohio, for
a one-story brick theatre to be located on Main street.
Estimated cost, $50,000.
WEST UNION. — Adams County B. & L. Company,
W. B. Thompson, secretary, has plans by W. P. Ride-
nour, First National Bank Building, Portsmouth,
Ohio, for a one-story brick picture theatre and store
building. Estimated cost, $25,000.
JM
vaS'v:
wmMi,
Architect’s sketch of the facade of a
theatre to be erected by Warner Broth-
ers in Erie, Pa. The architects are
Rapp & Rapp, Chicago and New York.
Pennsylvania
WILKINSBURG. — Warner Brothers Pictures, Inc.,
321 West Forty-fourth street. New York, has plans
by John Eberson, 200 West Fifty-seventh street, New
York, for a one-story brick and cast-stone theatre,
store and office building, irregular shape, to be located
on Penn avenue, near Wood street. Estimated cost,
$600,000.
YORK. — The Nathan Appel Enterprise, care Lewis
Appel, George and Philadelphia streets, has plans by
Gemmill & Billmeyer, 37 West Market street, for a
four-story brick theatre to be known as the Scenic.
Estimate cost, $20,000.
Tennessee
MEMPHIS.— Sam A. Myar, 513 Stonewall street,
has plans by Claude Northern, Fidelity Bank Building,
for brick and tile fireproof Capitol Theatre and store
building. 164 by 90 feet, to be located at McLemore
avenue and College street. Estimated cost, $75,000.
Texas
PALASTINE. — R. & R. Theatres, Inc., 2009 Jackson
street, Dallas. Texas, has plans by W. S. Dunne,
Melba Building, Dallas. Texas, for a three-story
brick, stone and reinforced concrete theatre, 60 by 150
feet, with seating capacity of 1,500.
West Virginia
MORGANTOWN. — Warner Brothers plans erection
of a new theatre at 147 High street.
Wisconsin
MILWAUKEE.— Uihlein Realty Company. G. Uih-
Iein. 521 Wisconsin avenue, contemplates erecting
theatre and office building at Sixth street and Wiscon-
sin avenue. Architect not selected. Estimated cost,
$4,000,000.
REMODELING
California
STOCKTON. — The Rialto theatre has been improved
and sound equipment installed.
Colorado
FORT COLLINS. — Improvements to the American
Theatre include redecoration, new restrooms, lobby,
box office and new front.
Indiana
DELPHI. — A large pipe organ has been installed in
the Arc Theatre.
INDIANA HARBOR. — The Broadway Theatre has
been remodeled, redecorated and a new ventilating
system installed.
INDIANAPOLIS. — The lobby and interior of the
Strand Theatre has been remodeled and sound equip-
ment installed.
VINCENNES. — The interior of the Paramount
Theatre has been redecorated. New sound equipment
will be installed.
Iowa
SIOUX CITY. — A. Sanford, 701 Frances Building,
has plans by Rapp & Rapp, 190 North State street,
Chicago, III., for a brick addition to theatre at
Fourth and Pierce streets.
Kentucky
OWENSBORO. — Extensive improvements are being
made to the Empress and Bleich Theatres,
Louisiana
LAFAYETTE. — Extensive improvements have been
made to the Royal Theatre and sound equipment
installed.
fylO-VYlC
BANGOR.— The Park Theatre has been remodeled.
Massachusetts
BOSTON. — The Metropolitan Theatre has installed
a new organ, costing about $75,000.
PITTSFIELD. — The Bijou Theatre has been remod-
eled and the rest-room enlarged.
Michigan
DETROIT. ■ — The Universal Theatre, which was
nearly destroyed by fire, is being rebuilt.
Missouri
UNIONVILLE. — New front is being constructed to
the Royal Theatre, and exterior and interior
redecorated.
Nebraska
CENTRAL CITY. — A new ventilating system and a
ten-foot electric sign has been installed at the State
Theatre.
New York
MASSENA.— The Strand Theatre, a Schine house,
will be remodeled and the seating capacity increased
to 1,200.
North Carolina
CHARLOTTE.— Publix Theatre Corporation, Para-
mount Building, New York, plans remodeling the
Alhambra Theatre, Warren Irvin, manager.
MEBANE.— The New Majestic Theatre, wrecked by
fire some months ago, is being rebuilt. The improve-
ments include new balcony, foyer, canopy and sound
equipment.
Ohio
AKRON.— Approximately $45,000 is being expended
for improvements to the Strand Theatre, including
remodeling, refurnishing, new floor, new seats, redec-
oration, draperies, etc.
Oklahoma
VINITA. — Extensive improvements have been made
to the Lyric Theatre.
Pennsylvania
BROOKVILLE. — Warner Brothers have made ex-
tensive improvements to the Columbia Theatre, includ-
ing repainting and new upholstered seats.
CORRY. — The Grand Theatre has been redecorated
and sound equipment installed.
MONONGAHELA. — The Olympia Theatre has been
remodeled and sound equipment installed.
Texas
FORT WORTH. — The Majestic Theatre has been
redecorated and new seats installed.
HOUSTON. — The Majestic Theatre has been redec-
orated.
Wisconsin
ANTIGO. — About $30,000 will be expended for im-
provements to Fox’ Palace Theatre, including remod-
eling, new seats, carpets, lighting effects, etc.
MARSHFIELD. — New upholstered opera seats have
been installed in the Relda Theatre.
STANLEY. — A new ventilating system and sound
equipment have been installed in the Star Theatre.
CONTRACTS AWARDED
Arizona
YUMA. — Molina Investment Company has awarded
contract to McKeefrey Brothers, 1422 East Sixth
street, Los Angeles, Calif., for the erection of a the-
atre, store and hotel building. Estimated cost,
$750,000.
Connecticut
STAMFORD. — Theatre Realty Company has
awarded contract to T. M. Gibbs Construction Com-
pany, Commercial Building, Philadelphia, Pa., for
the erection of a two-story brick and reinforced con-
crete theatre at Main and South streets. Estimated
cost. $1,000,000.
Georgia
‘MONROE. — R. L. Nowell, Jr., and Henry M.
Tichenor have awarded contract to Michael & Watson
for the erection of a two-story brick, tile and rein-
forced concrete theatre. Estimated cost, $50,000.
Kentucky
HORSE CAVE. — Clarence Owens has contract for
the erection of a three-story theatre.
Maine
* AUGUSTA. — Colonial Theatre. W. B. Williamson,
has awarded contract to P. P. Carey, 40 Main street,
Waterville, Me., for the erection of a four-story brick
theatre, 105 by 170 feet. Estimated cost, $150,000.
Massachusetts
DENNIS. — B. Moore, 310 Riverside drive. New
York, has awarded contract to C. C. Temple Company,
99 Chauncy street, Boston, for the erection of a one
and two-story concrete theatre, 65 by 100 feet. Esti-
mated cost, $150,000.
FALL RIVER. — W. J. Dunn. Academy Building.
New Bedford, Mass., has awarded contract to George
Howard & Son Company. 142 Main street. Brockton.
Mass., for the erection of a one and two-story brick
theatre. Estimated cost, $150,000.
New Jersey
‘POINT PLEASANT.— H. May. Jr., has awarded
general contract to J. Sutherland, Asbury Park, N. J.,
for the erection of a two-story brick theatre and store
building, 90 by 125 feet. Estimated cost. $150,000.
New York
NEW YORK.— RKO Theatres, 1504 Broadway, has
awarded contract to M. Shapiro & Son, 1500 Broad-
way, for the erection of a new theatre. Estimated
cost, $750,000.
Better Theatres Section
72
May 10, 1 [
Alphabetical List of Advertisers
A
Adam, Frank, Electric Company 67
American Seating Company 15
Amplion Corporation of America 40
Arctic Nu-Air Corporation. 11
Associated Fabrics Corporation 66
Audak Company 38
Automatic Devices Company 64
B
Bausch & Lomb Optical Company 56
Beaded Screen Corporation 48
Belson Manufacturing Company 65
Best Devices Company 57
Bigelow-Sanford Carpet Company, Inc 1
Brazel Novelty Manufacturing Company 68
C
Celotex Company 5
Century Electric Company 67
Channon, J. H., Corporation 63
Clark, Peter 69
Coxsackie Holding Corporation 58
D
Da-Lite Screen Company 61
Dayton Safety Ladder Company 62
Dryfhout, H-, Company 59
E
Electric Storage Battery Company 1 0
Elec-Tro-Fone Corporation 46
Enterprise Optical Mfg. Co Fourth Cover
Exhibitors Printing Service 48
E-Zee Screen Company ; 44
G
Garver Electric Company 70
Golde Manufacturing Company 50
Guercio and Barthel 57
H
Hall & Connolly 69
Hertner Electric Company 57
Hewes-Gotham Company 44
Hoffmann & Soons '66
Hub Electric Company 59
Humphrey Davy & Associates 59
I
Ilex Optical Company 52
Illinois Theatre Seat Exchange Company 55
Insulite Company, The 13
International Projector Corporation Third Cover
J
Johns-Manville Corporation 9
K
Kausalite Manufacturing Company 69
King Studios, Inc 42
Kliegl Brothers 58
Kooler-Aire Engineering Corporation 3
M
Maier-Lavaty Company 66
Mellaphone Corporation 42
Mills Novelty Company 43
Moore, William N 44
Movie Supply Company 68
N
National Rug Mills, Inc 41
National Screen Service. 65
National Theatre Supply Company 16
P
Phototone Company
Projection Optics Company, Inc
Q
Quality Slide Company
R
Racon Electric Company, Inc
Raven Screen Company
Reynolds Electric Company
Richards-Wilcox Manufacturing Company I
S
Strong Electric Corporation
Supreme Heater & Ventilating Company
T
Tiffin Scenic Studios
Tonlux Company
" U
Universal Film Screening Company Second Cc
V
Vallen Electric Company
Vitadisc Company
W
Walker Screen Company
Wall-Kane Needle Manufacturing Company _
Weber Machine Company —
Western Felt Works Front Co
Wisconsin Chair Company ...
Wright-DeCoster, Inc
Y
York Safe & Lock Company
Classified List of Advertisers
[In this and other issues of Better Theatres]
$
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ACCESSORIES FOR SOUND DEVICES
Amplion Corporation of America
Dworsky Film Machine Corporation
Elec-Tro-Fone Corporation
The Oro-Tone Company
Radio Industries of Canada, Ltd.
Renter Manufacturing Company
SAF Electrical Engineering Company
The Theatre Sound Equipment Company
Van Ashe Radio Company
ACOUSTICAL PRODUCTS
The Celotex Company
The Insulite Company
Johns-Manville Corporation
King Studios, Inc.
National Rug Mills, Inc.
The Sonograph Company
Union Fibre Sales Company
Western Felt Works
ADVERTISING NOVELTIES
Brazel Novelty Manufacturing Co.
AISLE LIGHTS
Kausalite Manufacturing Company
AMPLIFIERS
American Transformer Company
Radio Industries of Canada, Ltd.
Webster Company
ANCHOR EXPANSION BOLTS
The Paine Company
AUTOMATIC CURTAIN CONTROL
Automatic Devices Company
Bruckner -Mitchell, Inc.
Vallen Electrical Company
BANNERS, SIGNS
H. Dryfhout Company
CAMERAS AND PROJECTORS
Bell and Howell Company
CARBON ADAPTERS
Best Devices Company
Hewes-Gotham Company
CARPET CUSHIONING
The Celotex Company
Clinton Carpet Company
National Rug Mills, Inc.
Western Felt Works
CHANGEABLE LETTERS
Crystalite Products Corporation
CHANGEOVERS
Acme Engineering Corporation
Essannay Electric Manufacturing Co.
Guercio and Barthel
COLOR LIGHTING EQUIPMENT
Reynolds Electric Company
DIMMERS
Cutler-Hammer Manufacturing Company
DOUBLE BEARING MOVEMENTS
Guercio and Barthel
ELECTRIC FLASHERS, COLOR HOODS
Reynolds Electric Company
Time-O-Stat Controls Company
ELECTRIC PICKUPS
The Audak Company
Best Manufacturing Company
The Oro-Tone Company
UPCO Products Corporation
Webster Electric Company
EQUIPMENT SUPPLIES
Guercio and Barthel
Illinois Theatre Seat Exchange Company
Monarch Theatre Supply Company
Movie Supply Company
National Theatre Supply Company
EMERGENCY LIGHTING SYSTEMS
Electric Storage Battery Co.
Roth Brothers & Company
ENGINEERING SERVICE
Humphrey Davy & Associates
FABRICS, FIREPROOF
Associated Fabrics Corporation
FANS, VENTILATING
Century Electric Company
FILM CEMENT
F. B. Griffin
Hewes-Gotham Company
Theatre Sound Equipment Company
FILM STOCK
Eastman Kodak Company
FIRE PREVENTION
Sentry Safety Control Corporation
FLOOR COVERINGS
Bibelow-Sanford Carpet Company, Inc.
Mohawk Carpet Mills
W. & J. Sloane
FRAMING LIGHT SHIELDS
GoldE Manufacturing Company
Guercio and Barthel
GENERATORS
Automatic Devices Company
General Electric Company
Hertner Electric Company
Roth Brothers & Company
HORNS AND SPEAKERS
Kersten Radio Equipment Company
Miles Manufacturing Company
Macy Manufacturing Company
Operadio Manufacturing Co.
Oxford Radio Corporation
Racon Electric Company, Inc.
Radio Industries of Canada, Ltd.
Silver-Marshall, Incorporated
Wright-DeCoster, Inc.
INSURANCE
Jules Juillard & Company
INTERCHANGEABLE SPRING SEATS
Illinois Theatre Seat Exchange Company
LAMPS, HIGH INTENSITY
Hall & Connolly, Inc.
LAMPS, REFLECTING ARC
The J. E. McAuley Manufacturing Company
Strong Electric Corporation
LENS MOUNTS
GoldE Manufacturing Company
LENSES
Bausch & Lomb Optical Company
Ilex Optical Company
Projection Optics Corporation
MAZDA ADAPTERS
Monarch Theatre Supply Company
MAZDA REGULATORS
Garver Electric Company
NEEDLES, PHONOGRAPH
Sound Service Systems, Inc.
Wall-Kane Needle Manufacturing Co.
ORGANS
George Kilgen & Sons, Inc.
The Link Company, Inc.
The Marr and Colton Company, Inc.
The Page Organ Company
Robert Morton Organ Company
Rudolph Wurlitzer Company
ORGAN HEATERS
Kausalite Manufacturing Company
Time-O-Stat Controls Corporation
PATENT ATTORNEYS
William N. Moore
PROJECTORS
Coxsackie Holding Corporation
Enterprise Optical Mfg. Co.
Holmes Projector Company
International Projector Corporation
RAILINGS, GRILLES
Zero Valve and Brass Corporation
REELS
Hewes-Gotham Company
Universal Electric Welding Co.
REWINDERS
Dworsky Film Machine Corporation
GoldE Manufacturing Company
RHEOSTATS
Hoffmann & Soons
SAFES, THEATRE
Kewanee Safe Company
York Safe and Lock Company
SAFETY LADDERS
Dayton Safety Ladder Company
Patent Scaffolding Company
SCREENS
American Silversheet Company
Beaded Screen Company
Da-Lite Screen Company
E-Zee Screen Company
Radio Industries of Canada, Ltd.
Raven Screen Company
Schoonmaker Equipment Company
Tonlux Company
Truvision Projection Screen Co.
Walker Screen Company
SEATS
American Seating Company
H eywood-Wake field Company
Illinois Theatre Seat Exchange Company
Wisconsin Chair Company
SIGNS— ELECTRIC
Flexlume Corporation
Milne Electric Company
SLIDES
Quality Slide Company
Ramsley Studios
Workstel Studios
SPEED INDICATORS
A-C Spark Plug Company
Essannay Electric Manufacturing Co.
Mellaphone Corporation
The Oliver Manufacturing Co.
( Continued on next page)
Exhibitors Herald-World,
73
I iy 10, 1930
(JND AND MUSIC
PRODUCING DEVICES
dswin Corporation
mplion Corporation of America
estone. Incorporated
yne Engineering Company
isc-O-Phone Company
lec-Tro-Fone Corporation
he Film Spealcer Company
he Foto-Voice Company, Inc.
eneral Talking Pictures Corporation
ales Radio & Supply Company
ood-All Electric Manufacturing Company
ries Reproducer Corporation
eUaphone Corporation
'ovie-Phone Corporation
dtional Motion Ad Company
orth American Sound and Talking Picture
Equipment Corporation
acent Reproducer Corporation
he Oro-Tone Company
he Phototone Company
’ C A Photophone, Inc.
owers Cinephone Equipment Co.
Radio Industries of Canada, Ltd.
Radiotone Pictures Corporation
Renier Manufacturing Company
Sterling Motion Picture Apparatus Corporation
Universal Film Screening Company
Universal Sound Products Corporation
Vitadisc Company
Walt’s Theatre Company
Weber Machine Corporation
Western Electric Company
STAGE AND ORCHESTRA LIFTS
Bruckner-Mitchell, Inc.
Peter Clark, Inc.
STAGE LIGHTING EQUIPMENT
Frank Adam Electric Company
Belson Mfg. Company
Chicago Cinema Equipment Company
Hub Electric Company
Major Equipment Company
Kliegl Brothers
Wm. Wurdack Electric Manufacturing Co.
STAGE RIGGING HARDWARE
Bruckner-Mitchell, Inc.
J. H. Channon Corporation
Peter Clark, Inc.
STAGE SCENERY
Tiffin Scenic Studios
Volland Scenic Studios
THEATRE PRINTING, PROGRAMS
Exhibitors Printing Service
National Program & Printing Company
TICKETS
Arcus Ticket Company
Automatic Ticket Register Corporation
TRAILERS „
AcLVance Trailer Service Corporation
National Screen Service, Inc.
UNIFORMS
Lester, Ltd.
Maier-Lavaty Company
VENDING MACHINES
Margaret Felch
VENTILATING EQUIPMENT
Arctic NvrAir Corporation
Blizzard Sales Company
Kooler-Aire Engineering Corporation
Lakeside Company
Supreme Heater & Ventilator Company
BETTER THEATRES CATALOG BUREAU
Division of Exhibitors Herald-World. Readers will find many of the products listed by this Bureau arc advertised
teeountlng systems.
(ooustisai Installations.
I Adapters, oarbon.
itddlng. salsulatlng ■aohlnts.
admission signs,
addressing mashlnes.
advertising novelties, materials.
I advertising pro|eots.
air sonditloning eguipment.
I Ur dome tents.
I lisle lights.
lAisle rope.
I Alarm signals.
I Amplifiers
I Aro lamps, reflestlag
I Architectural sendee.
I Aro regulators.
1 Artificial plants, flowers.
1 art titles.
2 Automates curtain sontrol.
3 Automatie projection outouts.
1 Automatic sprinklers.
B
] Balloons, advertising.
2 Banners.
i Baskets, desoratlve.
S Batteries.
; Bell-buzzer signal systems.
! Blosks. pulleys, stage-rigging.
I Blowers, hand.
S Booking agencies for muslslaas.
i Booking agencies (state kind).
! Boilers.
; Bolts, Chair anehsr.
I Booths, projeotlaa.
Booths, tloket.
Box, logo shalrs.
Brass grills.
Brass rails.
Brokers-Theatrs promotion.
Bulletin beards, changeable.
Cable.
I Cabinets.
Caloium lights.
Cameras.
Canopies tor fronts.
Carbons.
Carbon sharpeners.
Carbon wrenshes.
Carpets.
Carpet oushion.
Carpet cleaning sompound.
Carpet covering.
Cases, film shipping.
Cement, dim.
Chair oovers.
Chairs, wisker.
Chairs, theatre.
Change makers.
Changeable letters.
Change overs.
Color hoods.
Color wheels.
Condensers.
Cueing devises.
Cueing servlse.
Cue sheets.
Cptout mashlnes, display
I
I Date strips.
i Decorations (state kind),
i Deaerators, theatre.
;i Dimmers.
72 Disinteetants— perfumed.
73 Display eutout machines.
74 Doors, fireproof.
75 Draperies.
76 Drinking fountains.
77 Duplicating mashlnss.
71 Dynamio speakers.
79 Eleetrle olreuit testing Instru-
ments.
10 Eleotrio fans.
81 Eleotriaal flowers.
82 Eleotris plakups.
83 Eleotrio power generating
plants.
84 Elestrical resording.
85 Eleetrle signs.
88 Eleotrle signal and soatrdl
systems.
87 Emergency lighting plants.
88 Exit light signs.
F
89 Film oleaners.
SO Filmsplicing maohlne.
91 Film tools (state kind).
92 Film waxing mashine.
93 Fire alarms.
94 Fire esoapes.
95 Fire extinguishers.
96 Fire hose.
97 Fire hose reels, sarts.
98 Fireproof curtains.
19 Fireproof doors.
100 Fireproofing materials.
101 Fixtures, lighting.
102 Flashlights.
103 Flashers, elestris sign.
104 Flood lighting.
105 Fioorlights.
106 Floor ooverlng.
107 Floor runners.
108 Flowers, artificial
109 Footlights.
(10 Fountains, decorative.
111 Fountains, drinking.
112 Frames-poster, lobby display.
113 Fronts, metal theatre.
114 Furnaces, ooal burning.
115 Furnaces, oil burning.
1 16 Furniture, theatre.
! 17 Fuses.
•
118 Generators.
119 Grilles, brass.
120 Gummed labels.
!2I Gypsum products.
122 Hardware, stage.
123 Heating system, coal.
124 Heating system, oil.
125 Horns.
126 Horn lifts.
127 Horn towers.
I
128 Ink. pencils for slides.
129 Insurance, Fire.
130 Insurance, Rain.
131 Interior deooratlno servloe.
• 32 Interior Illuminated signs.
J
133 taalters’ suenlles.
134 Labels, film cautloa.
135 Ladders, safety.
136 Lamps, decorative.
137 Lamp dip coloring.
138 Lamps, general lighting.
139 Lamps, incandescent projec-
tion.
140 Lamps, high Intensity.
141 Lamps, reflecting arc.
142 Lavatory eguipment, furnish-
ings.
143 Lavatory fixtures.
144 Ledgers, theatre.
145 Lenses.
146 Letters, changeable.
147 Lights, exit.
148 Lights, spot.
149 Lighting fixtures.
160 Lighting Installations.
151 Lighting systems, complete.
152 Linoleum.
153 Llguid soap.
154 Liquid soap containers.
155 Lithographers.
156 Lobby display frames.
157 Lobby gazing balls.
158 Lobby furniture.
159 Lobby decorations.
160 Lubrioants (state kind).
161 Luminous numbers.
162 Luminous signs. Interior, ex-
terior.
M
163 Machines, display cutout.
164 Machines, ticket.
165 Machines, pop oorn.
166 Machines, sanitary vending.
167 Make up, boxes, theatrical.
168 Marble.
169 Marquise.
170 Mats, leather.
171 Mats and runners.
172 Mazda projection adapters.
173 Mazda regulators.
174 Metal lath.
175 Metal polish.
176 Mirror, shades.
177 Motor generators.
178 Motors, phonograph.
179 Motion picture cable.
180 Musical Instruments (state
kind).
181 Musio and sound reproducing
devices.
182 Musio publishers.
183 Musis rolls.
184 Musis stands.
185 Napkins.
186 Needles, phonograph.
187 Non-synehronous sound de-
vises.
188 Novelties, advertising.
189 Nursery furnishings and equip-
ment.
O
190 Oil burners.
191 Orchestral pleoes.
192 Orohestra pit fittings, furnish-
ings.
193 Organs.
194 Organ novelty slides.
195 Organ lifts.
1 96 Organ chamber heaters.
197 Ornamental fountains.
199 Ornamental acetal work.
199 Ornamental metal theatre
fronts.
P
200 Paint, soreen.
201 Paper drinking sups.
202 Paper towels.
203 Perfumers.
204 Phonograph motors.
205 Phonograph needles.
206 Phonograph turntables.
207 Photo frames.
208 Pianos.
209 Pioture sets.
210 Player pianos.
211 Plastic fixtures and decora-
tions.
212 Plumbing fixture*.
213 Positive film.
214 Posters.
216 Poster frames.
216 Poster lights.
217 Potter paste.
218 Portable projectors.
219 Pottery desoratlve.
220 Power generating plants.
221 Printing, theatre.
222 Programs.
223 Program cavers.
224 Program signs. Illuminated.
225 Projection lamps.
226 Projection machines.
227 Projection mashine parts.
228 Projection room eguipment.
R
229 Radiators.
230 Radiator covert.
231 Rails, brass.
232 Rails, rope.
233 Rain Insuranta.
234 Rectifiers.
235 Reoonstruetlon servloe.
236 Records.
237 Record cabinets.
238 Resording. eleotrlsal.
239 Redecorating service.
240 Reflectors (state kind).
241 Refurnishing servlse.
242 Regulators, Mazda.
243 Reels.
244 Reel end signals.
245 Reel packing, carrying eases.
246 Resonant orchestra platform.
247 Reseating servlse.
248 Rewinding film.
249 Rheostats.
250 Rigging, stage.
251 Roofing materials.
8
252 Safes, film.
253 Safety ladders.
254 Scenery, stage,
255 Soenio artists’ sendee.
256 Screens.
257 Screen paint.
258 Screens for sound plotures.
259 Seat covers.
260 Seat Indicators, vacant.
261 Seats, theatre.
262 Signs (state kind).
263 Signs, parking.
264 Signals, reel end.
265 Sign flashers.
266 Sign-sioth.
267 Sign lettering servloe.
268 Sidewalk machines, corn pee-
pers.
269 slides
270 Slide Ink, pencils.
271 Slide lanterns.
272 Slide making outfits.
273 Slide mats.
274 Shutters, metal fire.
275 Soap containers, liquid.
276 Sound and music reproduolto
devices.
277 Sound-proof Installations.
278 Speakers, dynamic.
279 Speed Indioators.
280 Spotlights.
281 Stage doors-valances. et*.
282 Stage lighting equipment.
283 Stage lighting systeme.
284 Stage rigglng-blooks. pulleyo.
285 Stage scenery.
286 Stair treads.
287 Statuary.
288 Steel lockers.
289 Steroptleons.
290 Sweeping compounds.
291 Switchboards.
292 Switches, automatic.
293 8ynehr*nous sound deviees.
unleat
regulation «v
294 Tolley counters.
295 Tapestries.
296 Tax free music.
297 Telephones, Inter-eem
Ing.
298 Temperature
tern.
299 Terra CetU.
300 Terminals.
301 Theatre aecountlng cysts
302 Theatre dimmers.
303 Theatre teats.
304 Tiskets.
305 Ticket booths.
306 Tloket choppers.
307 Ticket holders.
308 Ticket Raoks.
309 Ticket telling maeblneo
310 Tile.
311 Tile stands.
312 Tone arms.
313 Tool oases, operators .
314 Towels, paper.
315 Towels, sloth.
316 Trailers.
317 Transformers.
318 Tripods.
319 Turnstiles, registering.
320 Turntables, phonograph.
U
821 Uniforms.
322 Valanees, for boxes.
323 Vases, stone.
324 Vacuum oleaners.
325 Ventilating fans.
326 Ventilating, tooling
327 Ventilating lyttem*.
328 Vending maohlnes, soap, to
els, napkins, eto.
329 Vitrolite.
330 Volume controls.
331 Wall burlap.
332 Wall leather.
333 Watohmap’s sleeks.
334 Water coolers.
335 Wh*U*
“BETTER THEATRES” DIVISION, Exhibitors Herald-World, 407 South Dearborn Street, Chicago
(jentixmgn : 1 should like to receive reliable information on tne Hollowing items .
(Refer to Items by Number)
Reuakks :
Name-
Theatre.
-City
State
.Seating Capacity
Better Theatres Section May 10, 1<
CAME THE DAWN: A Sad But True Fish Story
T HIS is a sad story
about the ignoble
demise of a man-
eating shark that
roamed the waters ad-
joining the great Aus-
tralian city of Sydney.
He was a fine specimen
of man-eater, being 12
feet long in his stock-
ing feet and weighing
whatever a robust man-
eating shark measuring
12 feet from bow to
stern should weigh.
With the whole sea his
home, he was wont to
lay in occasionally at
the port of Sydney,
whereupon ( it is to be
presumed) the popula-
tion of Sydney became
reduced to the extent
of the sharkian ap-
petite and opportuni-
ties. Then Miss Dawn
went fishing.
Julia Dawn is an or-
ganist and a good one, otherwise she
would not be featured console artist at
the Prince Edward theatre in Sydney,
The Prince Edward is directed by such
eminent Australian theatre men as Stu-
art F. Doyle, E. J. Carroll, Dan Carroll
and E. J. Tait, who call the house “The
Show Place of Australia.” And the
Prince Edward’s featured organist went
fishing one recent day in Sydney harbor.
She had a strong line and a stout
heart. Just how she manipulated this
equipment is not known, but that she
manipulated it effectively is beyond all
doubt. For presently the shark" was all
washed up with life in the sea, as in-
dicated in the accompanying photograph
of Miss Dawn and the beast.
To the reasonable question, “Why
didn’t the shark make banquet of this
young woman?” it may be answered,
of course, that this was a man-eating
shark — but to view the situation thus is
to look at it entirely from the shark’s
point of view, which is,
so to say, all wet.
Naturally, the shark
could not know that,
prior to her coming to
Australia, Miss Dawn
was an organist for the
great Publix circuit in
America, and that she
was a prominent con-
sole artist in the Amer-
ican city of Buffalo
even before winning
like fame in Sydney.
Not realizing that his
captor had successfully
matched her ability
with that of men in
other fields, the shark
doubtless considered her
merely a woman. Such
an attitude, however,
should have made him
resist the more, since it
cannot be very gratify-
ing to a man-eating
shark to be captured
by a mere woman.
It, therefore, must have been the
strong line and the stout heart, as ma-
nipulated with all the fishing ability of
a skillful organist, that brought the
great creature to what he must have re-
garded an ignoble end. For Miss Dawn
— and the Prince Edward — the effect was
quite to the contrary. The shark was
taken to the zoo for exhibition. And all
the newspapers carried front page stories
on the charms that soothed unto death
a savage beast. — G. S.
Advertising Pays — But What Kind?
paign of one picture. It tells the story
of all attractions. When the booking
comes up, we go into a huddle — artist,
theatre manager, press agent, and ex-
ploiter. The opinion of each man is as
good as that of the other fellow. By
discussion of all points, we get the best.
Fortunately, we are blessed with an art-
ist, Sam Lyles, who is devoid of tem-
perament. Lyles is a showman, rather
than an artist. He is a lay-out man, type-
setter and student of mob psychology.
If an artist figures into your campaigns,
try for a man of Lyles’ capabilities.
Scarce, they surely are, but at the same
time they will make your road easier.
In every picture, no matter how great
or how inconsequential — there is some
selling angle — it may be the title, the
cast, the author, or the director. It may
be the dramatic power of one particular
scene. It may be the subject of the
story. It is there, no question of that.
The job is to find it and then hammer on
that.
Mix your appeal, if you want to, but
come back to that one feature!
( Continued from page 20)
In your publicity stories, watch out
for the hokum that is in the average
exchange press sheet. Leave the yarns
and the dreams about what Gloria Swan-
son likes to eat, Greta Garbo’s favorite
color, and Colleen Moore’s collection of
Bulgarian sniffle hounds, to the fan
magazines. In your stories, stick to
facts. Write your press matter as the
reporter of that paper would write the
story he is assigned to by the city edi-
tor. A story with a short, crisp synop-
sis, minus the final scenes, is better than
a column and a half of bologna.
Show business, as far as I have been
able to find out — and I’ve been looking
for the answer for a number of years —
is the only business that advertises
blindly. Your local merchant will buy a
4x10 in one paper today and ignore the
other newspapers. The following week
he may use a different paper, the next
day still another. He is “keying” his
advertising. He knows how many yards
of white goods “The Bugle” sells for
him, he knows how many pairs of shoes
“The Standard” has moved off his
shelves. The business of the day, or th*
day after, tells him just how much goo<
the ad did him, and from this he can se
his advertising schedule. We use then
all — all the same size of space, all oi
the same day. How do we know whicl
paper has helped the most, which ont
is entitled to the higher rate for space
and which one should carry the bulk ol :
our copy? If the theatre buys a 2xL
today in one paper, it repeats that sanu
ad in every other paper in the town
Why? It’s a throw-back to those days
when the theatre manager had some-
thing to hide from the public and he
feared publicity in his local paper. Those
days when the newspaper dominated
through the power which was rightfully
theirs, was feared by that manager. As
the years have gone on, that old feeling
of fear on the part of the present day
manager has stayed alive. We have been
afraid of the very people who could do
us the most good.
[Do you fear your newspaper? Do you fail to I
get the most good out of your relations with news-
papers? Mr. W hit beck will discuss the newspaper
and other mediums and types of theatre advertising
in the June 7 th issue.]
WORN OUT
and DEFECTIVE
PROJECTORS
Cause Damage to Prints
Increase Fire Hazard
Handicap the Projectionist
Lessen the Enjoyment of Patrons
and
Greatly Reduce
Box Office Receipts
BETTER
PROJECTION
PAYS
DUST? HEAT
NOT WITH THE MOTIOGRAPH DE LUXE
MODEL “H” MECHANISM
Follow the arrows in the above diagram. They show what actually
happens to dust and heat in the Motiograph Model H Mechanism.
IT WAS DESIGNED TO DO THIS!
The wonderfully efficient horizontal cylindrical shutter operates to
eliminate 62^2% of the heat on the film, increase the light 15%,
and it was designed to create the air current shown in the diagram
to efficiently draw the heat and dust away from the film.
It keeps your film cool and clean.
It keeps your aperture cool and free from
dirt and fuzz.
Those are just some of the reasons why it’s
best for sound projection!
THE ENTERPRISE OPTICAL MFG. CO.
564 W. Randolph St., Chicago, 111.
Motiograph DeLuxe
Sound Projector
Clarke Decision Delays Wide Film Launching
EXHIBITORS
RALD
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Business To«luy
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TRADE
1IKE
IF YOU
SEASON
8 More Reasons Why Paramount
Exhibitors Are Doing The Big
J^.MARK
rHE START OF A NEW
RE PLAYING PAR A3
SLUiLL
Entered as second-class matter, August 20, 1917, at the Post Office at Chicago, III., under the act of March 3, 1879. Published
Mavi
i93<
PICTURES /Vc
GEO. W. WEEKS, EXECUTIVE
VICE-PRES.
IF IT’S GOOD ENOUGH
FOR THE ROXY — IT’S
GOOD ENOUGH FOR YOU!
JAMES CRUZE
PRODUCTIONS,^.
presents
Story of a
successful
Lover who
had. :fliie
1
leading reasons why
Paramount
sound NEWS
IS THE CHAMP!
#1 J KEEKER COVERAGE BY WOULD Will E STAFF
7TTMOBE SCOOPS AND EXCLUSIVE STORIES
71 f F.VSTKH SERVICE TO THEATRE SCREENS
#4 ^smarter showmanship i\ editing
TsTpERFECT quality of sound recouping
76HrEAL NEWS! NO LIBRARY RE-HASHES
EYES AND EARS OF THE
GREATER NEW SHOW WORLP
WARNER BROI “PRE.TENT
A NEW ANIMATED
:artoon series
CURRENT musical hits provide the basis 1
for this brand new series of animated
song cartoons.
The action of each one-reel subject con-
cerns the goings on of Bosco and his sweetie
Honey and offers an unprecedented ex-
ploitation tie-up with Radio, Phonograph
and Songs. • • •
Animated by Isador Feeling
Produced by Leon Sclilesinger
Musical Score by Frank Marsales
Cartoons by Ilngli Harmon and Itudolpli Ising
Ay. ========== — Fi rs t of the Series- —
A laughing Riot at Premiere of
”SOXC OF THE FLAME’'
Warner Bros. Theatre, New Yorli
lie the First in Yonr Town to
Cash in On "LOONEY TUNES ”
‘Vitaphone" is the registered trade-mark of The Vitaphone Corporation designating its products
‘Mightiest War I
THE N. Y. TELEGRAPH RAVED.—
Oliver Claxton Said:
“I would like to marshal all the superlatives that
have been heaped on the book and apply them to
the film, for everything said about the novel goes
— and then more so — for the picture . . . two hours
of gripping emotion that cannot be exceeded in this
or any other town. . . . Mr. Milestone has given
the movies back to the camera. . . . Far and away
the best motion picture that has been made— talk'
ing or silent.”
THE N. Y. MIRROR RAVED.—
Bland Johaneson Said:
“A fine achievement ... a great credit to Univer;
. . . story exquisitely simple . . . truly impressive
powerful, brilliantly directed war movie. Nobo
should miss it.”
THE N. Y. GRAPHIC RAVED.—
Julia Shawell Said:
“A directorial achievement. Milestone has done
wonderful job.”
THE N. Y. DAILY NEWS RAVED.—
Irene Thirer Said:
“It is so magnificent, so powerful, that it hard
behooves mere words to tell of its heart-rendii
appeal, of its dramatic fire, its breath-taking battl
shots. Milestone takes the directorial throne
1930. His treatment is superb. His sense of tl
dramatic is unparalled. His understanding of tl
true and tender details which play on the spect
tor’s sympathy is perfect.”
THE N. Y. TIMES RAVED.—
Mordaunt Hall Said:
“. . . presented before an audience that most
the time was held to silence by its realistic seem
It is a notable achievement, sincere and earne
with glimpses that are vivid and graphic. . .
of the players do capital work. . . . One is gripped
Directed by LEWIS MILESTONE, adaptation
and dialog by MAXWELL ANDERSON and
GEORGE ABBOTT. Continuity by DEL
ANDREWS. Presented by CARL LAEMMLE.
Produced by CARL LAEMMLE, Jr. With
Louis Wolheim, Lewis Ayres, John Wray.
ama Ever Seen”
The N. Y. WORLD RAVED.—
Quinn Martin Said:
“. . . a masterly incarnation of that shockingly
vivid novel of valiant youth meeting lonely death.
. . . Mr. Milestone has achieved a magnificent
success.”
THE N. Y. TRIBUNE RAVED.—
Howard Barnes Said:
“An enormously compelling talking motion picture.
. . . Not only a brilliant transcription of the most
famous book of a decade, but a splendid achieve-
T'ment for the audible cinema. . . . Intelligently
adapted, magnificently directed and given an as-
sured and even performance, ‘All Quiet’ is some-
thing to get definitely excited about.”
— Says Regina Crewe, in
the N. Y. American
THE N. Y. SUN RAVED.—
John S. Cohen, Jr., Said:
“The film represents a more or less stupendous
achievement in movie making. It is stupendous in
its picturizations of trench battles, of men under
fire, of youth caught up and snuffed out. . . . The
spirit of the book is whole-souledly in the film. . . .
All of the acting is good. . . . See ‘All Quiet’ and
think it over, or rather try to prevent yourself
from thinking it over — if you can.”
THE N. Y. TELEGRAM RAVED.—
William Boehnel Said:
“In ‘All Quiet’ the cinema has produced the finest
war picture since characters first began to flicker
across the screen, one that has never, I believe,
been surpassed either here or abroad. Here is a
war picture beside which all others seem trivial.
Magnificently directed. Beautifully portrayed . . .
it fascinates you, holds you spellbound. It is tre-
mendous. ... It simply MUST be seen.”
THE N. Y. JOURNAL RAVED.—
Rose Pelswick Said:
“It is a dramatic production . . . well cast, intelli-
gently directed and splendidly made ... a credit
to its producers and those concerned in the film-
ing of Remarque’s sensational document. . . . Battle
scenes tremendously vivid. Milestone has done
excellent work in treatment of the story and his
handling of the sweeping action . . an impressive
production.”
THE N. Y. EVENING WORLD RAVED.—
George Gerhard Said :
“Far and away the most significant picture ever
turned out by Universal. . . . The direction is one
of the best jobs ever seen upon any screen, and it
raises Mr. Milestone to a niche in the movie hall
of fame. . . . Maxwell Anderson kept to the original
text, including that part in which the three young
soldiers ford a river without a stitch of clothing to
call upon three French girls. And, although this is
daring in the extreme, Director Milestone treated
the scene with extraordinary delicacy, although he
left little to the imagination.”
THE N. Y. AMERICAN RAVED.—
Regina Crewe Said:
“The epic picture of the war. A celluloid record
for the ages. It had its premiere at the Central
Theatre last night before an audience stunned with
the terrific power of stark, awful drama. ... It
plays upon the soul like a mad musician on a harp.
It rips the heart to shreds and tatters. Eyes scald
with tears. It is stifling in its immensity . . .
mightiest war drama ever screened in the ages of
history.”
Member of Motion Picture Producers and Distributors of America, Inc. — Will H. Hays, President
RADIO LIGHTNING
New and Mightier Pageant of th
Reg. U. S. V Pat. Off.
Author of "Show Boat" and "So Big",
and many other best sellers, Edna
Ferber writes to a stupendous world-
wide following. "Cimarron" got off
with a rush and is setting an amazing
pace at the book counters. Needless
to say, Edna Ferber’s name has a
definite and far-reaching influence
at the box-office.
Onward sweeps the Radio
Titan . • • Shining Son of
Destiny.. .To Leadership of
the Modern Show World!
A Greater and Grander
Pageant of the Titans is
Forming !
Radio Pictures eclipsed all rivals a
fortnight ago with the announce-
ment that Amos ’N’ Andy had
signed a Titan Contract to make
the Mightiest All-Time Attraction.
Now Edna Ferber contributes THE
YEAR’S BEST SELLER "CIMARRON"
to the new Radio program! This
news should be relished by every
showman in the world.
It is no secret that Radio’s 30-31
line-up will be an overwhelming
sensation!
With pride, therefore. Radio Pic-
tures announces as one of its
superlative Titan Shows . . .
EDNA
FERBER’S
10
EXHIBITORS HERALD-WORLD
May 17, 1930
So, This is the
Show Business
And yet, until The MOTION PICTURE AL-
MANAC was created by the Quigley Publishing
Company a year ago, all of the important sta-
tistics and vital records of the business were
sheathed in reference books similar to those in
any other industry.
The MOTION PICTURE ALMANAC became
a success its first year, because it was not only
authentic and valuable — but it was interesting,
entertaining and easy to read.
The new edition, now offered for sale, is
even finer and more attractive than the 1929
number. An art cover by Nat Karson. Beauti-
ful paper, which makes the illustrations fairly
sparkle. A hundred and one features. And an
index and cross-index, which makes it possible
for everybody to find what they want instantly.
( Coupon for Order)
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Please forward a copy of The MOTION PICTURE ALMANAC
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CONTENTS
PERSONALITIES
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Presentation Acts
Organists
Masters of Ceremony
W r iters
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Studio Slanguage
Song Hits
Hollywood Rackets
Players, Classified
Who’s Who in Pictures
Sound
Affiliated Business
The Short Feature
Pictures
Casting
Now Offered for
Qeneral Sale
The 1930 Motion Picture Almanac, right
up to date with the complete and interest-
ing material of importance to everyone
connected with the motion picture indus-
try, is now available to everyone.
The hundreds of advance orders have been
filled and the Exhibitors Herald- World
is prepared to promptly supply everyone
with copies.
For convenience, an order blank is printed
in the adjoining column. In ordering by
telegraph, care should be taken to supply
complete address to insure immediate
delivery.
SWING
HIGH
with
HELEN TWELVETREES
FRED SCOTT DOROTHY
BURGESS and
Chester Conklin • Ben Turpin
Nick Stuart • Robert Edeson
Stepin Fetchit • Daphne
Pollard • Sally Starr • John
Sheehan • Mickey Bennett
George Fawcett • Little Billy
Bryant Washburn and
William Langan
Directed by Joseph Santtey
Produced by E. B. Derr
BANG!
G-S.W0 ootrom. s
DAI LY„,aR EVIEW
MOTION PICTURES
TODAY
Swing High is
a Whiz Bang l
By
Not very long ago we predicted good
pictures for the new season and we took
care to indicate that they would not all
come from one company or one group. It
is, therefore, with the highest satisfaction that
we call attention this morning to "Swing
High", Pathe’s dramatic musical and all talk-
ing circus production with some 18 stars in
the cast and with an appeal of the most ab-
sorbing entertainment for the masses and
the classes everywhere that we have en-
countered this season.
With an old fashioned durable melodra-
matic plot, with circus atmosphere, circus
color, with music of the engaging circus
type, with panoply and palpitating perfor-
mance— you see, we are already in the
circus — "Swing High" swings along.
There is enough of comedy, there
is splendid melodrama, tense, ex-
citing and absorbing, and "Swing
High" is our notion of a big bang-
up box office satisfier. And — it’s
good for children from six to sixty,
something the picture business
needs badly, right now.
Pathe makes good on the prophet’s
prediction and you can spell the
° word prophet either way.
PATH
ALEXANDER GRAY
BERNICE CLAIRE
NOAH BEERY
k — o°::%^nbr„h<s
r Hammerstem li, v»eor3
Herbert Stothart ^
NATIONAL
VITAPH
{ W ^ pir. TRADE MAt
"VITAPHONE" IS THE REGISTERED TRADE MARK OF
THE VITAPHONE CORP. DESIGNATING ITS PRODUCTS.
Bernice Claire and Alex-
ander Gray, the screen’s
best-singing love team in
their first dramatic ro-
mance.
Already the Talk of the West!
(Sensation Of All Sensations In Warner Bros. Hollywood Theatre)
Now the Talk of the East!
Soon the Talk of the World!
“Far more gorgeous spectacle than it
was upon the stage. As fine as any to
reach the singing cinema.”
N. Y. American
“Magnificent. Well handled. Cannot
fail to appeal. Won applause and well
deserved it.”
N. Y. Times
“Of a higher standard than we usually
get.”
N. Y. Sun
“A thing of beauty.”
N. Y. Eve. W orld
“Finely directed, well sung and beauti-
fully composed.
N. Y. Telegram
“Feast for the ears and eyes. An
amazing example of the talking screen. ’
Los Angeles Herald
“Excellent entertainment. One of the
best to be turned out.”
Los Angeles Record
“Finest singing the talking pictures have
offered.”
Los Angeles Citizen
“Well may First National be proud of
their milestone film.”
Los Angeles Illustrated News
“Lavish production. Certain to please.
Bouquets should be tossed.”
■L
Noah Beery sings “One Little
Drink” in a voice two notes lower
than any ever recorded. One of
the many big surprises.
14
EXHIBITORS HERALD-WORLD
May 17, 1930
Theatre Managers-
Projectionists
Unless You Possess the Theatreman’s Ency-
clopedia You Are Working Either Under a
Handicap or Incurring a Risk.
There is no better safeguard against a delayed break-
down in the operating equipment of a theatre and the
resultant inconvenience to patrons and possible refund
of a performance receipts, than a set of RICHARD-
SON’S MOTION PICTURE HANDBOOKS cover-
ing every phase attendant on the technique of projection
and sound manipulation.
A most necessary assistant in theatre management is
BUILDING THEATRE PATRONAGE (by Barry
and Sargent) . This work shows you how to profitably
advertise and exploit your house and program — how to
adroitly handle every problem associated with theatre
operation. Endorsed by most of the leading theatremen
in the world.
Richardson’s Motion Picture Handbook — Vol.
1 and 2 $ 6.20
Richardson’s Motion Picture Handbook — Vol. 3 5.10
Complete Set (the three volumes) 10.20
Building Theatre Patronage 5.10
Remittance to accompany order, unless you
wish boo\s sent C.O.D.
Order from
Herald-World Bookshop
407 S. Dearborn Street - Chicago, Illinois
OF • BY • AND FOR
THE GAY JOYOUS
ONE OF THE 8
PATHE
WONDER SERIES
FOR 1930-1 931
*
A
It's
an open
question
whether it's the
youth of this nation
or their elders who deter-
mine the size of the box-office take-in. But there’s
no doubt that the young 'uns, in their teens, the high
school zippers, the peppy collegians, make up a very
impressive part of the greatAmerican movieaudience
. . . And that's where Pathe’s series of SIX Campus
Comedies comes in. It will be the screen fad of mil-
lions of raccoon -coaters, roadster-burners
and prom-petters. For there's rah-rah-rah
in every cackle of Old Man Rooster!
campus
comedies
16
EXHIBITORS HERALD-WORLD
May 17, 1930
PROFITS!
115,000,000 admissions weekly in 1930
K
. . . 58,000,000 more than in 1927
ft out of lO go to 3900 Western
Electric equipped theatres.
ft out of lO pictures are produced by
the 11 leaders*, all recorded by the
Western Electric system exclusively.
Western Electric introduced
sound into motion pictures — set the
standard for quality and performance —
and made possible $500,000,000 in-
creased theatre gross after three years of
sound.
* WARNER BROTHERS
FOX
PARAMOUNT— PUBLIX
METRO-GOLDWYN
UNITED ARTISTS
UNIVERSAL
FIRST NATIONAL
COLUMBIA PICTURES
METROPOLITAN STUDIOS
HAL ROACH COMEDIES
SONO-ART
May 17, 1930
EXHIBITORS HERALD-WORLD
17
admissions
per week
3267 theatres
in US.
Western Electric
equipped
Dec. 31, 1929
Every Theatre
can get its share of
profits by equipping
with Western Electric
The new Western Electric equipment at
$2950 net —
Average weekly rental of $42.28 includ-
ing service —
No down payment —
The same Western Electric quality that
is performing today in 3900 American
theatres —
Quality resulting from more than fifty
years' experience in manufacturing, continu-
ing to set the standard —
Service by the ERPI organization that
now assures 1 15,000 performances weekly
with negligible program interruptions.
You can afford Western Electric.
You can’t afford to be without it!
W rite for details of the new equipment and for
a survey of your theatre’s requirements.
Western
SOUND
1 Electric
SYSTEM
Northern Electric in Canada
Etectricat Research Products Inc.
250 West 57th St., New York, N. Y.
SO
listen, folks
I’m Mickey Mouse
I never had a brother
sister
or a
Im all there is. but I
have a sweetie. Minnie,
8
we both belong to Columbia
so if any wise guys
tell you different, bop
em on the bean
eres
only
MICKEY MOUSE > SCREEN SNAPSHOTS
SILLY SYMPHONIES * KRAZY KAT
one
BOOK I HIM NOV
Disney Mickey Mouse.'
II
The
Independent
Film Trade
Paper
E X H I B ITO RS
H E RALD
WORLD
Home
Office:
407 So. Dearborn St.
Chicago
In This Issue
WIDE FILM DELAY
Clarke’s Decision Brings Delay of at Least
One Year in Launching of Wide Film- Re-
verses Policy of William Fox to Get Jump on
Competitors — Industry Welcomes Move of
New President — S M P E Committee Reports
Agreement on Standard Width Is Possible in
Short Time.
SHEEHAN CONTRACT
Winfield Sheehan Is Returning to Coast
with New Long Term Contract — Oscar Old-
know and Harry Arthur Are Named to Super-
vise 600 Fox Theatres — Joseph Johnson, Com-
missioner of Public Works and Close Advisor
of Mayor Walker. Is Given Important Exec-
utive Post.
COMPLETE INDEX TO CONTENTS
NEWS
Signing of Mayer, Thalberg and Rubin to new five-year contracts
shows M G M and Fox are to compete actively in production.
Derr and Scollard are taking destinies of Pathe in charge as Ken-
nedy resigns from active management and Murdock’s resignation
is awaited.
Ohio exhibitors, at mercy of censor czars, demand legal recourse
from board’s decisions — Scranton welcomes retention of Com-
erford staff.
Janet Gaynor and Charles Farrell win Chicago Tribune contest
and lead in New York News poll -Miss Gaynor favored in Uni-
versity of Minnesota survey.
DEPARTMENTS
Short Features 52
Music and Talent 53
The Theatre 48
Classified Advertising 59
What the Picture Did for Me 62
Chicago Personalities by Jim Little 66
FEATURES
Service on Pictures 41
The Voice of the Industry (Letters from Readers) 60
Motion Picture Finance 28
Hollywood, by Douglas Hodges 39
Broadway 22
Sound Pictures 43
Pictorial Section 29
J. C. Jenkins — His Colyum 42
ADVERTISEMENTS
FILM, SOUND AND EQUIPMENT — Paramount, Sono Art-
World Wide, Eastman Kodak, Metro-Goldwyn-Mayer, Techni-
color, Warner Brothers, Universal, Radio Pictures, Pathe, First
National, Pathe, Western Electric, Columbia, Beaded Screen
Corporation, A. R. Boyd Enterprises, Radiotone Pictures Cor-
poration, Movie Phone, American Federation of Labor.
MUSIC AND TALENT — Eddie Fitch, Leo Feist, Inc., M. Wit-
mark and Sons, Remick Music Corporation, DeSylva, Brown
and Henderson, Julia Dawn, Laura Lane, Brooks Costumes.
CHICAGO
407 South Dearborn St. Telephone Harrison 0036-37-38
Cable Address : Quigpubco
EDWIN S. CLIFFORD, General Manager
JAY M. SHRECK, Managing Editor
GEORGE CLIFFORD, Business Manager
ERNEST A. ROVELSTAD, News Editor
HOLLYWOOD
1603 North Cahuenga St. Telephone Gladstone 2118-2119
DOUGLAS HODGES
West Coast Manager
EDITORIAL
AND
ADVERTISING
OFFICES
NEW YORK
565 Fifth Avenue Telephone Wickershani 2366-2367
PETER VISCHER, Neic York Manager
HERBERT FECKE and RAYMOND GALLO
Advertising Representatives
LONDON
THE BIOSCOPE
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SUBSCRIPTION RATES: United States and its possessions, Canada and all countries of the Americas $3.00 per year; Great Britain and Its colonies £l per year.
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The HERALD-WORLD assumes no responsibility for the return of unsolicited manuscripts. No manuscripts are returned unless authors so request.
"■I ■ — . ' '
Editorial
BY MARTIN J. QUIGLEY
Propaganda in Pictures
AN organization styled the American Vigilant Intelli-
- gence Federation devotes in a recent issue of a
bulletin space to a charge that interests concerned with
promoting soviet propaganda in the United States are
using motion pictures “to put over their stuff.”
This federation is, very likely, doing a good work in
many ways. But in keeping with most crusading organi-
zations it appears inclined to allow its enthusiasm to carry
it off on wild goose chases. In the case of this charge
against motion pictures it is plainly off on a wild goose
chase.
The federation directs its efforts against pacifist propa-
ganda as well as soviet propaganda. In the bulletin
referred to capital is made out of the fact that Mr.
Charles C. Pettijohn in a recent address declared that the
motion picture is the greatest instrument for world peace.
This statement apparently indicated to the federation a
leaning toward pacifism on the part of the motion picture
industry. Mr. Pettijohn’s statement recites a fact; there
is no reason to disguise it. Also there is no reason for
taking exception either to the statement or to the fact.
Further on in the bulletin the federation becomes quite
excited over the news that Serge Eisenstein, the Russian
dirctor, has been engaged by Mf. Jesse L. Lasky to go to
Hollywood to direct pictures for Paramount. It is pointed
out that Eisenstein directed various propaganda films for
the Soviet Government.
To assume that Mr. Lasky and the Paramount organiza-
tion are going to bring Eisenstein to Hollywood and turn
over to him the producing resources of their studios to be
used for the making of soviet propaganda films, meanwhile
paying him a substantial salary, is a pretty ridiculous
assumption. Mr. Lasky and hi3 associates have enjoyed a
very fair degree of sanity and there is no report that their
reason has left them.
Paramount’s act in arranging with Eisenstein to make
pictures in Hollywood is thoroughly proper and to the
informed person it speaks for itself. Paramount’s job —
which it has been doing very well — is to seek everywhere
throughout the world for the best available talent. The
single operation involved is not whether any particular
artist is a Chinaman, a Hindu or a Russian, but, rather,
whether the artist in question seems to have a talent which
might contribute importantly to the advancement of
motion pictures as an art and as entertainment.
Eisenstein has demonstrated an extraordinary ability in
directing motion pictures. It is true that his principal
efforts have been colored with Soviet propaganda but this
fact neither proves nor disproves his availability for work
in Hollywood. The single test — and the test which Mr.
Lasky employed — is whether he has demonstrated an
artistry and a showmanship which offer promise of his
being able to do good work in American production.
The art of the motion picture, as well as every other art,
admits of no national or political borderlines. Whether
or not Eisenstein believes in a rotten political system has
nothing to do with whether or not he will be able to make
good pictures in Hollywood.
Now, the question of whether Eisenstein shall be per-
mitted to color his American production with soviet
propaganda is another matter entirely. The federation, in
its apprehensiveness about Eisenstein going to Hollywood,
apparently feels that he will. Yet anyone who knows the
American industry, and the Paramount organization,
knows that he certainly will not and can not. He has been
engaged for his ability and not for his political beliefs,
whatever they may be. Neither Eisenstein nor any other
director can make a propaganda subject without the
approval and sanction of the producer.
And Paramount is no more likely to give that approval
than is the state department itself.
AAA
No More Injunctions
A DECISION applicable to the Chicago censorship situ-
ation has been handed down by a higher court in
which it is ruled that the lower courts have no right to
issue injunctions restraining the police department from
interfering with a picture which has been refused a permit
for showing by the Chicago censor board.
The practice which has long been in vogue in Chicago is
for the distributor to resort to a court injunction in cases
where the censor board refuses a permit. As a practical
matter this nullified the decision of the board. As a gen-
eral rule the distributors and the exhibitors using the
pictures concerned had the good sense to put out the pic-
tures as if they had been permitted in the regular course,
avoiding publicity about the injunction. In a recent case,
however, the very bad judgment of giving sensational pub-
licity to the fact that the picture was being shown under a
writ of injunction was used. Hence, the result above
noted.
The recourse now left to the distributor is to seek a
mandamus directing the censor board to issue a permit.
Whether or not this will be found a practicable procedure
remains to be seen.
AAA
“Canute” O’Shea
AN interesting if not important fight is being waged
- against talking pictures by Mr. Oscar O’Shea who
operates under a stock company policy the Embassy thea-
tre in Ottawa, Ontario, the Canadian capital.
Before the newspapers took a hand in the situation Mr.
O'Shea had caused to be printed certain advertisements
intended to belittle talking pictures. He charged them
with a multitude of mechanical and artistic deficiencies,
meanwhile pointing, of course, to the very good entertain-
ment his stock company was offering.
Mr. O’Shea is, like the Swedish King Canute, seeking to
command the waves of the ocean. Similar results may be
expected.
Exhibitors HERALD-WORLD * MARTIN J. QUIGLEY, Publisher and Editor
Incorporating Exhibitors Herald, founded 1915 ; Moving Picture World, founded 1907 ; Motography, founded 1909 ; The Film Index, founded 1906
Published every Wednesday by Quigley Publishing Company, 407 S. Dearborn Street, Chicago ; Martin J. Quigley, President : Edwin S. Clifford, Secretary ; George
Clifford, Assistant Treasurer. Member Audit Bureau of Circulations. All contents copyrighted 1930 by Quigley Publishing Company. All editorial and business corre-
spondence should be addressed to the Chicago office. Other publications: Better Theatres, devoted to the construction, equipment and operation of theatres, pub-
lished every fourth week in conjunction with Exhibitors Herald-World ; The Film Buyer, a quick reference picture chart, published every fourth week as Section 2
of Exhibitors Herald-World ; The Motion Picture Almanac, Pictures and Personalities, published annually ; The Chicagoan, Class publication
May 17, 1930
EXHIBITORS HERALD-WORLD
21
Clarke Decision to Call Halt in
Wide Film Race Cheers Industry
Reverses William Fox’s Plans
To Get Jump on Competitors
New President* s Policy Means All Companies Will
Delay Concentrated Production at Least a Y ear
By DOUGLAS FOX
NEW YORK, May 13. — Accession of Harley L. Clarke to power in the
Fox organizations brought a decision of importance to the industry at
large last week, when it was decided that the development of Grandeur
film, instead of being rushed with all speed, will be brought about in a
slow and orderly manner consistent with the best business principles.
This decision brings Fox into line with his principal rivals, who already had
decided, after a series of discussions at the Hays office, that wide film ought not
to be precipitated upon the industry in the headlong manner that sound was.
Now, it appears, there will be no concentrated wide film production for at
least a year, something for which a harassed industry should thank this new
Fox chief.
Early Agreement on
Wide Film Possible
(Special to the Herald-lVorld)
NEW YORK, May 13.— Possibil-
ity of an early agreement on a stand-
ard for wide film is evidenced in a
report by Professor Arthur C. Hardy
of Massachusetts Institute of Tech-
nology, who is chairman of the
standards and nomenclature commit-
tee of the Society of Motion Picture
Engineers.
Seven meetings have been held
since February 13 by a subcommittee
of the main committee, composed of
the chief engineers of producing or-
ganizations concerned, and “every
possible phase of the problem has
been examined exhaustively Pro-
fessor Hardy told the Washington
meeting of the S M P E.
Of the questions considered by the
committee, several were answered as
a result of the meetings but tests
were considered necessary to answer
others. The producers are giving the
committee every assistance, and an
early report is awaited. Questions
considered included these:
Is a larger screen desirable, and
can it be used in existing theatres?
Should the angle of view be in-
creased, that is, should the screen
include more action than at present?
Can a larger screen be used with the
present 35 mm. film? What is the
best ratio of width to height on the
screen? Is a wider sound track
desirable? What detailed film dimen-
sions should the committee recom-
mend to the society?
P . L . Thomson to Address
Washington Sessions on
Circulation, Advertising
(Special to the Herald-World )
NEW YORK, May 13.— P. L. Thomson,
president of the Audit Bureau of Circulations,
and director of public relations for Western
Electric, will address two advertising meetings
in Washington, speaking on “Circulation” be-
for the American Association of Advertising
Agencies on May 16, and on “Talking Pictures
as a Medium for Advertising” before
the American Federation of Advertisers on
May 20.
Television Store Will
Be Located in Evanston
What is perhaps the first store of its kind in
the world, for the selling of television ma-
chines, will be located in Evanston, according
to Huszagh, Musson and company, who negoti-
ated a deal by which McKay Brothers, an old
established firm here, have leased the store at
918 Chicago avenue for that purpose.
Plans for New Building
(Special to the Herald-World)
McCOMB, MISS., May 13. — Plans are
being drawn up for a new theatre building,
three stories high, to be erected on Broad-
way, according to Ellis Sarphie, one of the
promotors. The theatre will seat a mini-
mum of 1,500 persons.
It will be recalled that in January the
formal leaders of this business, headed by
Will H. Hays, were making every effort
to prevent the hasty advent of wide film.
Wise as the result of the bitter experience
in the sudden arrival of sound pictures be-
fore the industry was set for the shock,
these leaders were hopeful of delaying the
coming of 75 millimeter stock until every
move had been carefully prepared in ad-
vance.
William Fox Wanted Jump
That, however, was not the case with
William Fox. Hopeful of getting the jump
on his competitors, even if his success
should prove a detriment to the industry
at large, he pushed the new width with all
possible speed and planned the installation
of special projection machinery in all the
principal theatres of his many chains.
Four Fox films in 75 millimeters were
ready and the first “Happy Days,” had its
showing at the Roxy in the middle of Feb-
ruary.
But Others Were Busy, Too
Wide film activity, however, was not
confined to the Fox organization. Para-
mount, while firm in its plan not to discuss
the question, firm in its belief that the in-
dustry was not yet ready for it, still had
wide film plans, had given a successful
demonstration of Magnafilm at the Rivoli
theatre and was ready to jump into the
breach with the new medium should it
prove necessary.
The enterprising Radio organization
likewise was taking cognizance of the new
trend and it is no secret that many of the
Loew theatres are being equipped with both
wide screen and the new projection equip-
ment incidental to the changeover in cel-
luloid width.
But, with the exception of Fox, all the
producers feared the advent of the new
width at least until sound had properly
been absorbed — something which, in spite-
of the success of talking pictures, has not
happened to date throughout the country.
Exhibitors will have to make plenty of
money on sound before they are ready tO'
lay out additional funds for the installation*
of wide film equipment.
New Policy Welcomed
Hence the new Fox policy is to be wel-
comed. It was unofficially formulated last
week when Harley Clarke, David Sarnoff,
Hiram Brown, R. H. Cochran, E. W. Ham-
mons, Nicholas Schenck, Sidney Kent and
Harry Warner met at the Hays office.
They took up the discussion where they
had left it off in January.
The Fox interests have spent more than
$2,000,000 in experimenting with Grandeur
film. Paramount has spent large sums on
Magnafilm, even as Radio has on the
Spoor-Berggren medium. These producers
are willing, however, to abandon these
large investments until such time as a suit-
able width can be decided on and the in-
dustry can best stand the burden of tripling
production and distribution costs and re-
building at least 75 per cent of its first run
theatres and all its lesser ones. And for
that the exhibitor can be thankful.
500 Independents Face Closing Threat
Over Music Tax , Says Publishers Head
(Special to the Herald-World)
NEW YORK, May 13. — Failure to pay the music tax of 10 cents a seat, imposed
upon every theatre showing sound productions, may result in the closing of 500
independent houses under contract with Electric Research Products and RCA
Photophone.
This statement was made yesterday by John G. Paine, chairman of the Music
Publishers Protective Association. The tax demanded by the American Society
of Composers, Authors and Publishers, he said, is in accordance with the provi-
sion requiring that theatres, independent as well as chain, must be licensed in
order to play the film music.
All parties involved in the dispute will meet next month for further discussion.
No similar action is in order in Chicago, according to the association’s Midwest
office, inasmuch as practically all theatres subject to the tax are paying it.
22
EXHIBITORS HERALD-WORLD
May 17, 1930
Paramount’s Great Scoop
AVERY few of the thousands of pictures taken hy the
Paramount cameramen witli the Byrd expedition have
been seen about town and they are good. It is not too much
to say that the films taken by Joseph Rucker and Willard
Vander Veer during their two years away from home will
astound the world, and make a pictorial record of bravery
and drama that has never been equalled.
I must say that I, as one old newspaperman, felt that the
Byrd expedition was so highly organized as to he lacking in a
considerable element of the exciting and the spectacular.
The eminent rear-admiral gave such wide publicity to the
precautions he was taking that the trip frequently had all
the drama and the kick of an
expedition into the wild
marshlands of New Jersey in a
Public Service bus.
This is not intended as a
criticism of Mr. Byrd, who, I
suppose, did the thing in the
only way it ought to he done,
that is, as efficiently and as
thoroughly as possible. It
might be taken as a criticism
of the over-zealousness with
which the New York Times
handled this story, fondling it
and petting it and hovering
over it until the true story of
courage, hardship, conquest
was almost lost, or at least un-
til nobody cared.
I paint this picture as I see
it thus briefly the more to em-
phasize the remarkable
achievement of Rucker and
Vander Veer. These boys
brought the expedition, so far
as I’m concerned, back to life.
The results of their work, with
its thrilling record, will do
more to give the Byrd expedi-
tion its proper place in history
than all the words that could
ever be printed on the subject.
I am afraid The Times
would he shocked if it could
sense the extent of public un-
concern— I don’t want to say
resentment — at the words
spread over the Byrd story.
Quite different will he the
public reaction to the great
work of Rucker and Vander
Veer and Paramount, which
speaks for itself. My hat is
off to them!
The Rosy Future
ONE feature of the recent S M P E meeting in Washington
I commend to your more careful attention. It was the
address of Franklin S. Irby, a fellow editor, who discussed
the economic side of the industry.
I think these few words bear repetition:
“ Using very conservative figures it is estimated that the
total annual paid admissions to American theatres have
reached the sum of $1,560,000,000. Of this sum
$500,000,000 can be attributed to the introduction of
sound pictures.
“ It is estimated that at least 5,500 additional theatres
in the United States will be equipped for sound in 1930.
This will mean that 75 per
cent of all picture houses
in this country will have
sound apparatus by the
end of this year. The total
installations in Europe
will probably reach 5,000
by the end of 1930, bring-
ing the total installations
throughout the world to
22,000 or about 40 per
cent of the theatres built.”
This is a mark of extraor-
dinary progress for the few
short months since A1 Jolson
and “The Jazz Singer”
astounded the motion picture
world. Before that fateful Oc-
tober, less than three years
ago, interest in motion pic-
tures was suffering something
of a decline. Since then at-
tendance has shot up at an
extraordinary angle, and no
matter what anyone says there
is the answer to the motion
picture problem, public inter-
est.
During the period from
1923 to 1927, when silent pic-
tures were supposed to have
reached their finest point, at-
tendance at the motion picture
theatres increased about
1,500,000. During the past
two years, with talkies, the
weekly attendance of the coun-
try has increased about
5,000,000!
The picture industry owes a
magnificent debt to the talkies.
—PETER VISCHER.
- The Sound -
(Editors Note: Mr. Krasna is confined to the Psychopathic
Ward of the Hollywood Hospital with what the doctors hope
is only a severe mental and nervous breakdoivn. This is very
peculiar, since he appeared normal in almost every respect just
a few minutes before he was taken on a toivr of one of the
studios. In absence of his regular column we reproduce here-
with the stenographic report of the ravings of the delirious
gentleman, taken down by a special delirium-trained Herald-
World stenographer.)
Quiet, don't breath, quiet. Three bells for silence.
Yipee, three cheers for silence, three cheers and a
tiger. Tiger! Grrrrr, I’m a tiger. Woof, woof,
who’s got a spare director around? Not a spare
one, a fat one. I’m going to eat him, and the
bones are going to crunch, and I don't care if
there’re a million bells for silence — I tell you —
the bones are going to crunch. The bones are
going to crunch, going to crunch. The bones
are going to crunch, my lads, the bones are going
to crunch. Crunch, crunch, had your crunch yet?
Come along and have a snack with me. A snack,
sunnyside up. Sunnyside Up, with Charles Far-
rell and Janet Gaynor. Who can’t get out of this
set until they’re through Vitaphoning? Who, I ask
you? (Young man became very violent here and
assaulted interne, who hit him over head with
table leg.) Let me out of here, let me out of here,
uniform. I just told you I haven’t got my studio
pass, I lost it. Don’t tell me. I’d know if I work
here. I don’t work here and I don’t want to put
on that paint. I am not an extra on your set,
I’m a visitor, I lost my pass. Get that paint off
me, get that paint .... (Young man had a
spasm here and ripped a seam from his nice,
new straightjacket.) Director, dear, dear direc-
tor, please let me go home now. I cannot sneeze,
sounds like a machine gun, I am only a visitor
here. Stop that, stop that, I say, stop spraying me
with those influenza germs. I'm catching cold.
Cold. I said, code, l dot a dode ib my doze.
(Young man jumped on box of cough drops and
swallotved it whole.) What time is it? Hurry
up, what time is it? I must take my screen test.
And my voice test. And my color test. And
my personality test. And my emotion test.
Turn your profile this way, that way, away.
Say “Ah.” Ah. How would you like to get off
this set? Ah, ah, ah. A sleep test? Like this?
(Y'oung man dropped off to slumber; the crisis
is passed.)
NORMAN KRASNA.
May 17, 1930
EXHIBITORS HERALD-WORLD
23
Sheehan Returning to Coast
With New Long Term Contract
Oldknow and Arthur Named to
Supervise 600 Fox Theatres
Johnson, Close Advisor of Mayor Walker of New York,
Given Important Executive Post by Sheehan
(Special to the Herald-World)
NEW YORK, May 13. — Winfield Sheehan returns to the West Coast studio
of Fox Film Corporation next week.
He carries with him a long-term contract to remain as vice-president and
general manager, a post he has held since the company’s organization in 1914.
Harley L. Clarke, president of Fox enterprises, announced signing of the
contract at a dinner tendered by him at the Savoy-Plaza to the department
heads of both the film and the theatre corporations.
FILM BUYER
▲
Footages on Late Releases
A
Footages determined since publi-
cation of the last FILM BUYER
SECTION are printed on page 61.
This supplementary service will be
printed weekly.
Laemmle Life Story to
Be Told by Drinkwater
Noted English Dramatist
Biography of Universal’s President
and Filmdom’s Pioneer to Be
Published in Fall
(Special to the Hcrald-iVorld)
NEW YORK, May 13. — A biography of
Carl Laemmle, president of Llniversal and one
of those who blazed the trail in motion pic-
tures, will be written by John Drinkwater,
noted English biographer and playwright, ac-
cording to advices received from London.
It is believed that Drinkwater intends begin-
ning the work at once and to bring the book
out in the fall. David Bader, who was com-
missioned some time ago to gather data on
the life of Laemmle, will leave soon for
Europe to take his material and to be at the
disposal of the author. Bader has travelled
extensively, gathering biographical material in
Laupheim, Germany, Laemmle's birthplace; in
Oshkosh, Wis., scene of Laemmle’s earliest
business enterprise ; in Chicago, where he
entered motion pictures as an exhibitor, and
in New York, Los Angeles and elsewhere.
Drinkwater will spend a portion of the sum-
mer with Laemmle at the latter’s home in
Beverly Hills, Cal.
The author is perhaps best known for his
biographical play, “Abraham Lincoln.” His
latest dramatic work is “Bird in Hand,” a
success this season in New York, Chicago and
London.
Al Rogell Will Make Four
Under His Own Name for
Release Through Tiffany
( Special to the Herald-World)
NEW YORK, May 13. — Al Rogell, who
directed Mamba, will produce four features
this year under his own name. They will
be released through Tiffany.
The first of the four will probably be
“Aloha,” a production which will lend itself
especially well to technicolor. Rogell hopes
to obtain the services of Joseph Schildkraut
and Lupe Velez for the leading roles.
Hawaii and California, where part of the
picture will be photographed, will provide
a beautiful and scenic background.
After “Aloha,” “The Flame of the
Yukon” will be filmed, and then the two
others which have not yet been selected.
Questioned regarding his policies and
program, Rogell said, “I deplore greatly
the passing of the independent producer. I
am certain that, free from restraint and
responsible to no one, I shall have ample
opportunity to successfully carry out some
ideas and theories that will add greatly to
the artistic and entertaining values of my
productions.” ’
Under the terms of his new contract, Mr.
Sheehan continues as the directing head
of production, as well as general manager
of the corporation.
During the months
he has been in New
York, Mr. Sheehan
has been in daily
contact, by long dis-
t a n c e telephone,
with his production
forces, thus main-
taining a steady pro-
duction schedule on
the new season’s
production.
Fifteen dramatic
authors and 47 art-
ists have been
signed and 45 stories
have been purchased
by Mr. Sheehan since his arrival in New
York December 3.
Names Theatre Heads
Two other important appointments were
announced by Mr. Clarke, those of Oscar
S. Oldknow as executive vice president of
Fox Theatres Corporation, and Harry
Arthur as general manager of the theatres
company.
Oldknow, also vice president of National
Theatre Supply Company, and Arthur, for-
mer division manager of Fox West Coast
Theatres, will direct the operations of all
Fox theatres other than Fox West Coast.
This will bring 600 houses under their
supervision, including Fox-Poli circuit in
New England, Fox Midwesco in Wisconsin
and Illinois, Fox Metropolitan Playhouses
in New York and New Jersey, and deluxe
houses in Brooklyn, Philadelphia, Wash-
ington, St. Louis and Detroit.
Heretofore the Fox theatre properties
have been operated as separate units. The
appointment of Oldknow and Arthur is an
indication of Mr. Clarke’s plan to coordinate
all of these activities.
Mr. Sheehan, prior to his departure for
the Coast, appointed Joseph Johnson, com-
Copenhagen Musicians
Appeal to Government
( Special from Department of Commerce)
WASHINGTON, May 13.— The
cinema musicians of Copenhagen
have appealed to the government
for protection from unemployment
caused by the advent of sound-film.
More than 200 cinema musicians are
already out of work.
missioner of public works, Manhattan, to
an executive post in Fox Film. Mr. John-
son has recently represented Mayor James
J. Walker in the development of the New
York Civic Center, and has been regarded
as one of the mayor’s close advisors.
“Always an expert in sensing public
opinion, Mr. Johnson’s abilities as an analyst
will be of great value in the conduct of a
business which, to succeed, must feel the
pulse of the public,” said Mr. Sheehan.
“We are fortunate in getting Mr. Johnson
to apply his talents to the world-wide field
of talking pictures.”
Clarke Tenders Dinner
Attending the Clarke dinner for depart-
ment heads of the film and theatre corpora-
tions were:
Harley L. Clarke, president; Winfield
Sheehan, vice president and general man-
ager; James R. Grainger, vice president and
general sales manager; Saul Rogers, vice
president and general counsel; William C.
Michel, treasurer, Fox Film Corporation
and Fox Theatres Corporation; Samuel
Burns, secretary, Fox Film Corporation and
Fox Theatres Corporation; Otto E. Koegel,
personal counsel of Harley L. Clarke;
Frank E. Mathews, personal counsel of
Harley L. Clarke; Clayton P. Sheehan,
general foreign manager; Cortland Smith;
John Zanft, Fox Theatres; Harry Arthur,
general manager. Fox Theatres; Sidney
Towel, comptroller, Fox Film Corpora-
tion; Wilfred Eadie, comptroller, Fox
Metropolitan Theatres; Charles A. Cabal-
lero, general purchasing agent, Fox Film
Corporation and Fox Theatres Corpora-
tion; Truman Talley, general manager.
Fox Hearst Corporation; Glendon Allvine,
director advertising and publicity; Edmund
C. Grainger, home office sales staff; Jack
Sichelman, home office sales staff; George
Roberts, home office sales staff; William J.
Kupper, home office sales staff; John Nolan,
home office sales staff; Harry J. Buxbaum,
Metropolitan district manager; Edward
Schnitzer, Brooklyn manager; Joe Lee, New
Jersey manager; Harry F. Campbell, New
England manager; Edgar Moss, Philadel-
phia manager; Charles Monroe, Australian
sales manager; Al Lewis, studio production
staff; Joe Pincus, studio production staff;
Alfred Wright, legal staff; Felix Jenkins,
legal staff; Edwin P. Kilroe, legal staff;
Roger Ferri; John Coneybear, laboratory;
Alan Freedman, laboratory; Patrick Fla-
herty, general manager, Red Star Music
Company; Walter Green, president, Na-
tional Theatre Supply Company; Oscar
Oldknow, executive vice president. Fox
Theatres Corporation; Marco Wolf, Fan-
chon and Marco.
24
EXHIBITORS HERALD-WORLD
May 17, 1930
Janet Qaynor, Charles Farrell Win
In Mae Tinee’s Fan Contest
Same Pair Lead Field in New York News Count, and Miss Gaynor Is
Choice of Students in Minnesota University Canvass
FOUR stars for Janet Gaynor and Charles Farrell! That’s the verdict of
readers of Mae Tinee and her reviews of motion pictures in the Chicago
Tribune. And the same two stars are far in the lead in a similar voting
contest being conducted by the New York Daily News. In Chicago Mis?
Gaynor led her nearest competitor, Greta Garbo, by 2,782 votes, and Farrell
outdistanced Gary Cooper by 1,334. In New York, the totals as of Sunday,
May 11, showed Miss Gaynor 16,252 ahead of Nancy Carroll, and Buddy Rogers
trailing Farrell by 8,034. It is also to be noted that Miss Gaynor was winner,
with Richard Barthelmess, in a survey among the undergraduates at the Uni-
versity of Minnesota.
THE industry is familiar with Mae Tinee’s
system of rating the excellence of mo-
tion pictures in her estimation, with four
stars as the top
rank. Translating
the fans’ votes into
stars, Miss Gaynor
and Farrell easily
won the starry
crowns as King and
Queen of Movie-
dom, as Miss Tinee
Janet Gaynor
dubs them.
Commenting upon
the decisions in
terms of types of
pictures and themes
most enjoyed by
the rank and file of
patrons, Miss Tinee
Charles Farrell
says:
“It has been an election to set one think-
ing. Put to the test, a majority of the
movie going public has voted in favor of
sweetness and light. Results show that
however much the fans appreciate the more
sophisticated players, their hearts and loy-
alty belong to those who bring them ro-
mance and illusion; whose pictures hark
back to the simple life and clean living.
The American motion picture theatre pa-
tron through this election says that
though he will pay money to see a film
from which children are barred, he will
back the stars who appear in productions
his youngsters may attend. By their votes
ye shall know them, and one sees in those
cast at this election a protest against the
gangland and sex films that have been
flooding the cinema houses.
“Greta Garbo is a great actress and her
appeal is potent for both men and women
■ — but Greta was not elected Queen of
Moviedom. As for the men — who pressed
Mr. Farrell’s . lead the closest? Gary
Cooper, not George Bancroft, William
Powell, nor John Barrymore, grand actors
though these gentlemen be.
Wholesome Roles Win
“With slight fluctuations the matter has
always stood so. Theda Bara had her day,
but for how many years was Mary Pick-
ford (in curls) America’s Sweetheart? Who
was ever more beloved than the late Wal-
lace Reid, whose name was synonymous
with clean pictures? Who won our last
contest? Norma Shearer and Richard Dix,
young people with wholesome reputations.
Valentino’s roles were often hectic, but not
for that reason was he the idol of a nation.
He was adored because he was romance and
illusion personified; because he appealed to
the mother in every woman.”
Following is the vote for the Chicago
Tribune’s crowns of King and Queen:
QUEEN
Janet Gaynor 8,202
Greta Garbo 5,420
Joan Crawford 2,174
Nancy Carroll -2, 120
Mary Brian 1,661
Ruth Chatterton 1,025
Clara Bow 1,013
Billie Dove 943
Gloria Swanson 628
Norma Shearer 456
KING
Charles Farrell 5,959
Gary Cooper 4,625
Conrad Nagel 2,971
Buddy Rogers — 2,143
Ramon Novarro _.1,595
John Boles 1,112
Warner Baxter 905
Ronald Colman 880
R. Barthelmess 757
John Barrymore 642
Others who received votes were: Queen
— Bebe Daniels, Marie Dressier, Dolores
Costello, Anita Page, Lupe Velez, Mary
Astor, Bessie Love, Ann Harding, Loretta
Young and Vilma Banky; for King — Wil-
liam Powell, Robert Montgomery, George
Bancroft, Richard Arlen, Clive Brook, Jack
Oakie, Nils Asther, Maurice Chevalier and
William Haines.
The New York Count
And here is the result to date (Sunday)
in the New York
QUEEN
Janet Gaynor 40,417
Nancy Carroll 24,162
Greta Garbo 8,349
Joan Crawford 7,059
Clara Bow 6,487
Mary Brian 3,185
Ruth Chatterton 2,759
Norma Shearer 1,989
Anita Page 1,206
Dolores Costello 1,136
News contest:
KING
Charles Farrell 37,075
Buddy Rogers 29,041
William Haines 3,969
R. Montgomery 3,843
Ramon Novarro 3,075
Gary Cooper 2,998
Jack Oakie 2,593
Ronald Colman 2,535
John Boles 1,984
M. Chevalier 1,620
Said She’s Not Who She Is
HOLLYWOOD — Dorothy Jacobson recently signed
to a long term contract by Fox, told executives upon
her arrival in Hollywood that she really wasn’t Doro-
thy Jacobson, but Roxanne Curtis. Her name had
been changed.
“All Quiet”? Not Until
Bryson Finishes Cabling
(Special to the Herald-World)
NEW YORK, May 13.— James V.
Bryson, managing director of Uni-
versal’s interests in England, became
all steamed up when he saw the new
product on his visit here. After view-
ing “All Quiet on the Western Front”
at the opening at the Central theatre,
he sent a two-thousand word cable
to his London headquarters covering
the congratulatory reviews accorded
it.
Bryson also sent 350 words on
“The King of Jazz” concerning out-
of-town openings, and followed with
a thousand-word cable on the reviews
of this Paul Whiteman picture at
the Roxy theatre.
All of which shows that when Bry-
son becomes enthusiastic, something
happens. But it also shows consid-
erable about the Universal product.
Miss Gaynor Wins
With Barthelmess
In University Poll
Prefer Talkers, Minnesota “U”
Survey Shows — “Disraeli” and
“Love Parade” Lead
(Special to the Herald-World)
MINNEAPOLIS, May 13.— Janet Gaynor,
Fox screen star, is adjudged the favorite
film actress of both men and women under-
graduates at the University of Minnesota,
according to a survey made by Ormal I.
Sprungman as a part of his work in psychology.
A summary of his research produces interest-
ing facts.
In ranking the five favorite actresses, the
men and women were agreed in giving Miss
Gaynor first place, Helen Kane fourth and
Alice White fifth places, while the men put
Mary Pickford second and Gloria Swanson
third, the women picking Miss Swanson as
second choice and Miss Pickford third.
Women Favor Barthelmess
Richard Barthelmess took first place with
the women students in the poll for favorite
men stars, with Douglas Fairbanks, Conrad
Nagel, Jack Holt and Charles Chaplin follow-
ing in order. Fairbanks topped the list of the
selections made by the men ; Barthelmess was
second, Nagel third, Chaplin fourth and Holt
fifth.
Approximately 15 per cent of the students
reached by the poll still prefer silent pictures
to the talkers. The women cited “Disraeli” as
the best talking picture they had ever heard,
and the men preferred “The Love Parade”
above all others. The women also placed
“Madame X,” “Gold Diggers of Broadway”
and “Sunnyside Up” well toward the top of
their lists, while the men went in for “Four
Cocoanuts,” “Gold Diggers,” “Disraeli” and
“The Lady Lies.”
Educational to Open Three Regional
Sales Conventions May 19, 22 and 26
(Special to the Herald-World)
NEW YORK, May 13. — Three regional meetings will be held for the purpose of
outlining plans and policies regarding Educational’s product for 1930-31. The £rst
will be held at the Astor, New York, May 19 and 20. The home office executives
will then go to Chicago, for conferences with branch managers of Central, Mid-
West and Southern states, at the Congress hotel May 22, 23, and 24. The third
meeting will take place in Denver at the Brown Palace hotel. May 26 and 27.
Managers from the Far West and Pacific Coast will be in attendance.
Zukor in Berlin to Confer
With Leaders in Effort to
End Disputes on Patents
( Special to the Herald-World)
NEW YORK, May 13.— Adolph Zukor is in
Berlin to confer with representatives of the
German patent interests to seek a settlement
of the international dispute on patent rights
on sound equipment, according to press dis-
patches from Germany. The peace sessions
were to open Wednesday, May 14.
EXHIBITORS HERALD-WORLD
25
May 17, 1950
Signing Mayer, Thalberg, Rubin
Shows MGM and Fox Compete
Rivalry in Quality and Outlay
Evidenced As Clarke’s Policy
New Contracts Continue Three in Charge of Production
Five Y ears — Present Agreements T wo Y ears to Run
J. Robert Rubin Irving G. Thalberg Louis B. Mayer
(Special to the Herald-World)
NEW YORK, May 13. — A definite lineup of the executive personnel of the
production forces of Metro-Goldwyn-Mayer has been announced by Nicholas
M. Schenck.
His announcement followed a meeting of the board of directors of the com-
pany at the executive offices, 1540 Broadway.
New five-year contracts have been signed by the company and Louis B.
Mayer, Irving G. Thalberg and J. Robert Rubin, vice-president and general
counsel, the three men who will continue to direct the production activities.
Halsey-Stuart Bond
Off er Seen Factor
In Canadian Tilt
Bid of Four Millions for Montreal
Site Hinted Move of Nathanson
and Fox Films
(Special to the Herald-World)
TORONTO, May 13. — A vigorous cam-
paign is being waged in Canada against
the acceptance of the offer of Famous-
Lasky to acquire control of Famous Play-
ers Canadian Corporation on a basis of
share exchange, four of Paramount for five
of the Canadian common.
Printed literature and letters have been
sent to every newspaper editor in the coun-
try and the organization of minority share-
holders to block the sale has been urged.
A general meeting of minority sharehold-
ers has been called and proxy forms have
been sent out by A. W. Roebuck of
Toronto.
An interesting move has been the offer-
ing by Halsey, Stuart & Company of a
large block of the new gold note issue of
Fox Film Corporation to Canadian inves-
tors, this being the first time that Fox
shares or bonds have been offered on the
Canadian market.
Further excitement has been aroused
through the announcement that an un-
named syndicate had offered $4,000,000
for the important Christ Church property
in Montreal to be used as a theatre site.
The gossip is that the offer has originated
with N. L. Nathanson, former managing
director of Famous Players Canadian, and
Fox Film.
The Financial Post, Toronto, Canada’s
leading financial paper, has added fuel to
the fire by asserting that Paramount’s offer
should be on a share for share basis in
fairness to Canadian holders.
Six Million Profit
Shown by M G M
In 28- Week Period
(Special to the Herald-World)
NEW YORK, May 13.— The board of
directors of Metro-Goldwyn-Mayer have
declared a quarterly dividend of one and
three-quarters per cent on the preferred
stock, payable on June 14 to stockholders
of record on May 29. The net profit for
the 28 weeks ending March 14, 1930, was
announced as $6,076,322. The full state-
ment follows:
Gross Profit $9,163,203
Less: Operating Expenses — 3,654,031
Operating Profit — 5,509,172
Miscellaneous Income - 567,150
Net Profit (Before Taxes) - — $6,076,322
Move Circuit Offices
(Special to the Herald-World)
SAN FRANCISCO, May 13.— The head-
quarters of the Golden State Theatre and
Realty Corp., and T. & D. Jr. Enterprises, Inc.,
have been moved from Loew’s Warfield thea-
tre building to the Golden Gate building on
Taylor street. ■
The new contracts, which will extend to
April 7, 1937, will become effective at the
termination of the present ones which do
not expire for another two years.
Fox and M G M to Compete
Signing of these long term contracts may
be considered a definition of the policy of
Harley L. Clarke, president of Fox Film
Corporation, which holds a controlling in-
terest in MGM.
Extension of these contracts makes it
clear that Clarke is determined to keep
both production units (Fox and M G M)
functioning under a practical competitive
plan of operation.
At Least 50 M G M Features
This competitive plan will involve not
only quality of product, but also produc-
tion expenditure as it relates to quality and
quantity.
Metro-Goldwyn already has announced
an extensive production program compar-
able with that of previous years. At least
50 feature length attractions will be pro-
duced, and a proportionate number of
shorts. In regard to foreign versions, the
company plans a more comprehensive pro-
gram than during the year just closing.
Golden Awarded Medal
By Projection Council
For Aid to Film T rade
(Special to the Herald-World)
WASHINGTON, May 13.— Nathan D.
Golden, assistant chief of the motion pic-
ture division of the department of com-
merce, was presented with a gold medal,
awarded by the Projection Advisory Coun-
cil last week at a ceremony conducted in
the Capitol. P. A. McGuire, executive vice
president of the council, represented Presi-
dent Thad C. Barrows and the directors,
while the presentation was made by Sena-
tor Walsh of Massachusetts.
Paramount Publix Sued for $750,000 by
Maine Theatre Firm; Monopoly Charged
(Special to the Herald-World)
PORTLAND, ME., May 13. — Damages of $750,000 are asked by the Empire
Amusement Company of this city, from Paramount Publix, in a suit filed in United
States district court charging the defendant with operating in violation of the
antitrust laws.
The plaintiff, operator of the Empire theatre here, asserts that agreements
entered into by Paramount Publix, which company operates three houses in Port-
land, and the film distributors, make it impossible for the Empire to get suitable
films, and that this condition has resulted in great loss in patronage.
Papers in the case are returnable to the district court in September. The local
Publix houses are the State, Strand and the Maine, taken over last winter. Abra-
ham Goodside is the principal owner of the Empire company.
26
EXHIBITORS HERALD-WORLD
May 17, 1930
Scranton Public Welcomes Retention
Of Comerford Staff in Merger
Newspaper Editorial Points to Goodwill W on by Chain Owner and Asso-
ciate Through 25 Years of Service
(Special to the Herald-World)
SCRANTON, PA., May 13. — Decision to leave unchanged the operating per-
sonnel of the M. E. Comerford Amusement Enterprises, which has just been
merged with Paramount-Publix, is a source of satisfaction to the people of
Scranton, as reflected editorially by the Scranton Republican, which says of
Comerford and his associates : “They have purposed to serve and they have
served.”
TJ OW thoroughly! the Comerford staff
has enjoyed the goodwill of the pub-
lic in the cities where the chain’s 71 theatres
operate is evidenced
by the editorial,
which follows:
“It is a matter of
the deepest interest
to the population of
this region that Mr.
M. E. Commerford
and his associates
have sold the thea-
tres of the Comer-
ford Amusement
Company to the
Paramount - Publix
Corporation.
‘‘So general
among practically M. E. Comerford
all the people is at-
tendance at motion pictures that the own-
ership and management of the theatres is
of importance to them. So superior has
been the conduct and the courteous man-
agement and the intent to provide patrons
with the highest and best in pictures under
the ownership of their notable founder, that
their future cannot but fail to inspire public
thought.
Proud of Circuit
“There is a great pride in a great chain
of theatres, the largest independently owned
in the nation, among Scranton people.
Their founder has always been of Scranton
and for Scranton. A series of theatres
spreading for hundreds of miles through
several states, come now to be a great
and influential institution, had their birth
and growth in Scranton. This pride is
intensified when people who have seen this
institution grow from a ‘penny arcade’ to
a $20,000,000 industry of recreation, realize
that perhaps no other industry of! this
region has ever shown such remarkable
economic progress. From nothing to
twenty million in just twenty-five years.
“Mr. Comerford and those with whom
he has surrounded himself are responsible
for this phenomenon. They have purposed
to serve and they have served. The
twenty-fifth anniversary just observed in
honor of Mr. Comerford was a reminder of
an epoch in history, a review of a story
stranger and better than fiction.
Enjoy Goodwill
“So satisfied with our theatres are we
that we are boastful of them. So sat-
isfied with them are we that, while we
warmly congratulate Mr. Comerford both
for his rare good fortune in his huge trans-
action and for having welded with his own
hands an institution that commands such
a dignified price, we reflect the public hope
that Mr. Comerford’s hand will not leave
the helm, that the management and con-
duct of local theatres will remain with those
able, loyal and courteous men who have
worthily assisted him in making the thea-
tres successful and popular, and have added
to their glamour that which certainly must
have figured in the transaction, that which
figures large in many a sale — the Goodwill
which the Comerford theatres enjoy and
will maintain if under the guidance of the
same minds and hands which have made
their service to the public pre-eminent.”
Christies to Make
Two for Columbia ’s
1930-31 List of 20
(Special to the Herald-World)
NEW YORK, May 13.— A1 Christie will
produce two productions among the 20 pic-
tures announced by Columbia for next sea-
son, as a result of a contract just closed
by Jack Cohn, treasurer of Columbia, and
Charles Christie, who represented Christie
Brothers.
“Charlie’s Aunt,” will be the first and
will be an all-talking version of the famous
English stage play “Charlie’s Aunt,” which
was a silent starring vehicle for Syd Chap-
lin several years ago. The stage play was
first produced 39 years ago.
No Decision Made on
Warner Sound-on-Film,
Says Morris in Chicago
Warner Brothers has not yet decided
what its policy on taking up sound-on-film
will be, Sam E. Morris, general sales man-
ager, said in Chicago Monday night, May
12. Morris was in Chicago to make the
dedicatory address at the new Warner
building.
“No decision has yet been reached,”
Morris declared.
Speculators Solicit
Cops Arresting ’Em
(Special to the Herald-World)
NEW YORK, May 13.— Universal
executives, after bringing about the
arrest of more than a score of ticket
speculators during the first week and
a half of their presentation of “All
Quiet on the Western Front," have
now installed a cop to stop the
nuisance.
The speculators have even gone so
far as to solicit the cops who arrest-
ed them. Universal also states that
“having exhausted all other methods
of meeting the situation, the manage-
ment is submitting buyers for ad-
vance performances to the scrutiny
of an expert.”
The question now is: How does an
expert scrutinize a buyer, and for
what?
Amos ’n’ Andy to Be
Guests of Radio at
Banquet in Chicago
(Special to the Herald-World)
NEW YORK, May 13.— Those who at-
tend Radio Pictures’ convention in Los An-
geles, will be able to carry away many
memories of interesting sights and experi-
ences, according to plans being completed
for the lighter side of the meeting. And
those whose trip to the Coast will take
them through Chicago, will have the added
pleasure of attending a dinner at which
Correll and Gosden, better known as Amos
’n’ Andy, will be the guests of honor.
Lee Marcus, executive vice president, has
arranged for a banquet at the Blackstone
hotel on May 22, at 6:30 p. m., and the
famous radio team, recently signed for a
Radio picture, will be present to meet the
conventioneers and also to entertain them
with a short comedy sketch.
On the Coast, the conventioneers will be
entertained by tours of the studios and
other parts of the Radio lot, by meeting
Radio stars and by special affairs in the
evening. For the regular sessions, talks
have been scheduled by Marcus, President
Joseph I. Schnitzer, William Le Baron, pro-
duction chief, and by other Radio execu-
tives.
New Indiana Court
Ruling on Blue Law
City Ordinances
(Special to the Herald-World)
INDIANAPOLIS, May 13. — Picture
show men all over Indiana, and in fact own-
ers of legitimate theatres showing road at-
tractions and stock are much interested in
a decision that has been handed down by
the Indiana supreme court. The decision
has been given in an advance notice to
circuit judges and others interested in the
law reporter system. It holds that a city
ordinance attempting to specify an offense
against the Sunday law is invalid.
This decision upholds a decision made by
Judge John Marshall when on the bench.
Safe Crackers Get $ 240
(Special to the Herald-World)
HOLLYWOOD, May 13.— The Wash-
ington theatre here was robbed of $240
when burglars smashed the safe lock. The
house was closed at the time it happened.
Silent International Newsreel Goes
In Discard May 17; Losing for Months
(Special to the Herald-World )
NEW YORK, May 13. — International Newsreel Corporation is suspending its
silent newsreel May1 17. This, close on the heels of the suspension of the silent
newsreel of Fox Film Corporation and the contemplated suspension of Pathe’s
silent reel, would appear to mark the decline of the non-talking news medium of
the industry. The Hearst reel has been losing money for several months, said
officials of International, who announced eight weeks ago their contemplated
abandonment of the silent version.
May 17, 1930
EXHIBITORS HERALD-WORLD
27
Derr and Scollard Run Pathe;
Kennedy Drops Management
Outside of This, Eaton
Thinks Well of Films
(Special to the Herald-World)
NEW YORK, May 13.— A tirade
against the commercial drama and
the entire motion picture industry,
excepting from the former such
groups as the Civic Repertory Thea-
tre and the Theatres Guild, was the
message of Walter Prichard Eaton,
author and drama critic, to the na-
tional convention of the Church and
Drama League of America in conven-
tion at the Hotel Astor last week.
He said motion pictures would
never become an art because they
were run only for gain and were pro-
duced for a public with a twelve-
year-old mind. That motion pictures
were dependent on the fluctuations
of mechanical invention, he said, was
indicated by the fact that talkers
have torn down the technique of the
silent drama.
Air Efforts to Tax
Shows, Add Censors
At Owner Meeting
(Special to the Herald-World)
SEATTLE, May 13.— Western Washing-
t ton exhibitors gathered here in the first of
a series of monthly meetings, heard James
Hone, secretary of Allied Amusements, ex-
pose the activities of taxing bodies of the
state, which are attempting he said, to
place a tax on amusements. He also de-
scribed attempts to pass local ordinances
for censorship in cities of this state.
Among those present at the first meeting were:
Elroy Johnson, president of Allied Amusements;
Jim Clemmer, manager of the Fox Fifth Avenue; H.
Commer, manager of the RKO Orpheum; John
j Danz, president of Sterling Theatres; A. Finkelstein,
Fox- West Coast Theatres; A. Rosenberg, trustee of
Allied Amusements; D. Himmelhoch, manager of the
Coliseum; Earl Crabb, district manager for Fox- West
Coast; Walter Graham, Shelton; Mr. and Mrs. Kla-
witter, Gem theatre; Benjamin and Irving Fey, Ren-
ton; Joe Danz, Embassy theatre; A. Clapp, Hollywood
theatre; John McGill, Royal and Madrona theatres;
E. W. Groesbeck, Enumclaw; Roy Czerney, Kent;
Miss Pauly, Kirkland; A. G. Dunlop, manager of
Universal Theatres; W. B. Ackles, Society theatre;
C. E. Farrell, Ellensburg; L. Golden, Fox theatre;
Chauncey Smith, Universal; Mr. Coolley, Venetian
theatre; J. Brandt, C. M.- Dunn, C. Wineholt, Roxy;
Mr. Westerholm, Bagdad theatre.
Anderson Is Signed
By Universal for 2
Murdock May Join Kennedy and
Elisha Walker in Banking Field
Pathe in Red When Banker Took It Over, Now Has
13 Millions Assets and Interest in Dupont
(Special to the Herald-World)
NEW YORK, May 13. — E. B. Derr, executive vice president, and C. J. Scol-
lard, treasurer, are now taking in charge the destinies of Pathe, with the resig-
nation last week of Joseph P. Kennedy from the active management of the
company and the pending resignation of J. J. Murdock, president of the com-
pany.
Kennedy quit the picture business last week as suddenly as he had entered it
four years ago. And he was headed toward where he had come from, the
linancial world. Kennedy is bound for Wall street in association with Elisha
Walker, chairman of the board of the Transamerica banking group which includes
Bancamerica, Blair & Co. Kennedy retains an inactive chairmanship of the
board of directors of Pathe, a position in which he will lend his advice on
production and financing, but a very passive thing compared to his activities
with that company for the last four years.
For Kennedy ran Pathe. He operated it.
He not only handled the financing of the
company but had his finger in the pie of pro-
duction as well. And
testimony to his suc-
cess is the fact that
while the company
was in the red when
he took it over, it
now has assets of
more than $13,000,-
000, minus bonding
indebtedness and out-
standing stock, to say
nothing of a 49 per
cent interest in the
Dupont Film Com-
pany which is at
present earning net
about $2,000,000 an-
nually.
It is possible that President Murdock, who
has been somewhat inactive in the past and is
a very good friend of Kennedy, may join the
latter in the banking business. His resigna-
tion is expected hourly, but it will not be
considered until the directors meeting which
takes place shortly after the stockholders
meeting on June 9.
Whether the board of directors will accept
his resignation is a matter of conjecture as is
the identity of the person who will succeed
him if they do, according to Scollard. In
spite of the general understanding that he
will resign, however, Murdock himself has
made no public announcement to this effect.
Gloria Productions, Inc., also has an-
nounced Kennedy’s retirement from active
management of that concern.
Parliament End
Puts Copyright
Bill on Shelf
(Special to the Herald-World)
OTTAWA, May 13.— With the decision
by Rt. Hon. W. L. Mackenzie King, prime
minister, to dissolve the present Canadian
Parliament this month, a general election
to follow in July, many measures now be-
fore the House of Commons have gone bv
the board. Important to all exhibitors in
Canada is the intimation that the bill to
amend the Canadian Copyright Act has
been dropped among others. This bill,
presented by Hon. Ferdinand Rinfret, Secre-
tary of State, would permit the Performing
Rights Society and the American Authors
and Composers Association to collect
royalties on practically all music played.
Film People All Set for
Attending Kentucky Derby
(Special to the Herald-World)
LOUISVILLE, May 13. — Among those who
will be present at the Kentucky Derby will be
Carl Laemmle and his daughter. Lew Metzger,
Harry M. Warner, A1 Jolson, who will be the
guest of Col. Fred Levy, and Catherine Dale
Owen.
Pictures a Season
(Special to the Herald-World)
NEW YORK, May 13.— John Murray
Anderson, who devised and directed “King
of Jazz” Universal extravaganza starring
Paul Whiteman, has been signed by Uni-
versal on a long term contract. Anderson
will make two specials for the 1930-1931
season, and will also produce two a year
during the term of the contract. The na-
ture of the two which Anderson will make
for the new season has not yet been an-
nounced.
Coincident with signing with Universal,
Anderson announced that he was definitely
abandoning the stage in favor of pictures.
Warners Drop Deal for Wilmer & Vincent
Circuit; Eleven Theatres Now Underway
(Special to the Herald-World)
NEW YORK, May 13. — Spyros P. Skouras, managing director of Warner Broth-
ers Theatre Circuit, announces that all negotiations for the purchase by Warner
Brothers of the Wilmer & Vincent circuit, have been dropped.
Eleven new theatres are under constuction under the supervision of Herman R.
Maier, chief of construction for Warners. They are in Newark, Wilkinsburg, Pa.,
Morgantown, W. V a., Perth Amboy, N. J., Torrington, Conn., Ridgewood, N. J.,
Erie, Pa., Youngstown, O., West Chester, Pa., and Milwaukee.
George Skouras, assistant general manager of Warner Brothers circuit, has gone
to Pittsburgh in connection with the recent acquisition of the Dipson, Columbia
and Harris circuits.
28
EXHIBITORS HERALD-WORLD
May 17, 1930
MOTION PICTURE FINANCE
Optimistic Statements of Earnings
Keep Films on Upward Trend
(Special to the Herald-World)
NEW YORK, May 13. — Film stocks again are on the upward trend. Two
factors, undoubtedly, have governed this movement. One is the per-
sistent rumors of mergers, and the other the optimistic statements of
earnings. The latter, it would seem, has been dominant insofar as the major
companies are concerned.
QUARTERLY earnings of the companies
are showing, for the most part, in-
creases over the earnings for the same
period last year. To bolster up the feeling
of optimism created by these statements
of earnings are the forecasts for second
quarter earnings, all of which are decidedly
favorable.
He ♦
Although during the last week there has
been an upward trend in prices, the vol-
ume of sales the beginning of this week
took a slump. While there seems to be
no definite reason to assign for this con-
dition, there is a feeling that this may be
the first of a lazy period in the market.
Over what period such a trend might ex-
tend is not ventured by observers.
During the last week Paramount, in par-
ticular, showed strength over the preceding
week with a gain of 9^4 points, but still
a fraction under high of the preceding
week. Buying in this issue also was con-
siderably stronger than during the week
previous.
* * *
Warner Brothers jumped points dur-
ing the week, with an increase in sales.
Fox, which took a drop of several points
the week previous, came back strong dur-
ing last week and closed 4% points
higher than the close of a week ago. Sales,
however, dropped slightly.
Loew, which had dropped to 80 */& at
close on the previous week regained 12j4
points, with but a fraction of a loss under
the high of the previous week.
Burden-C hauler Indian
Epic Found Dramatic and
Beautiful at N. Y. Preview
(Special to the Herald-World)
NEW YORK, May 13.— “The Silent
Enemy,” an Indian epic picture produced
by W. B. Burden and W. C. Chanler and
released through Paramount, was ex-
hibited to the press Monday evening at
the Criterion theatre.
The struggle of the Ojibway in his active
state against his fiercest enemy, hunger, is
realistically depicted in a story dramatically
stirring and pictorially beautiful. The pic-
ture will have its formal opening May 19.
60 Paramount Foreign
Talkers; Kane Manages
5 -St age Studio Near Paris
(Special to the Herald-World)
‘NEW YORK, May 13.— Jesse L. Lasky,
in announcing formation of Paramount
Continental Films, which includes Robert
T. Kane Production Company, near Paris,
said Paramount will produce about 60
foreign talkers in Europe this year. Robert
T. Kane has been retained as general man-
ager of the foreign studio which has five
stages and cost $850,000.
Competing with
A “Bigger Show”
Dan Roche, veteran advertising
and exploitation man who is sta-
tioned at the Pathe office in Chicago,
has had many a monkeywrench
thrown in his plans for establishing
box office records, but, within his
memory, he has just encountered his
greatest obstacle.
He was assigned to Columbus, O.,
for the world premiere of Pathe’s
“Swing High,” and as fate would
have it a “ bigger show” was sched-
uled for the capital city.
Fire in the state’s prison, which is
located in the city proper, robbed
Dan of his opportunity for the color-
ful and spectacular which would have
been so in keeping with the atmos-
phere of the picture — the circus.
Despite this obstacle Dan won.
Perhaps you have had a “bigger
show” with which to compete. What
was it?
Dividends Voted
By Directors of
Columbia Films
Initial dividends of 37^2 cents quarterly and
per cent in stock semi-annually have been
authorized by directors of the Columbia Pic-
tures Corporation, placing the issue on an an-
nual basis of $1.50 and 5 per cent stock.
Dollar Quarterly Dividend
Is Declared by Paramount
(Special to the Herald-World)
NEW YORK, May 13.— The Board of
directors of Paramount-Publix yesterday
declared the regular quarterly dividend of
one dollar a share payable June 28 to stock-
holders of record June 6. The officers of
the company were re-elected.
Big Four Corporation
Now Has 31 Exchanges
(Special to the Herald-World)
NEW YORK, May 13. — Thirty-one inde-
pendent exchanges throughout the United
States are now handling Big Four Film cor-
poration pictures, recorded on disc and film.
Negotiations for some of the territory not yet
contracted for are in progress.
SECURITIES PRICE RANGE
Week Ending May 10
NEW YORK STOCK MARKET
Sales
High
Low
Close
American Seating -
400
18%
16
16
Brunswiek-Balke-Collender
7,500
20
17%
18%
Consolidated Film -
11,500
23%
19%
23%
Do pfd
8,400
23
19%
23
Eastman Kodak
89.600
247
220%
246
Do pfd
20
126%
126%
126%
Fox Film “A"
379,800
54
44%
54
General Theatre Equipment
266,800
48%
45%
48
Loew’s, Inc
201,100
94%
78%
92%
Do pfd ww
6,800
110%
105
108%
Do pfd xw
700
91%
90%
91
Metro-Goldwyn-Mayer pfd
800
26%
26
26
Paramount
204,700
69%
62%
69%
Pathe Exchange _
41,800
7%
6
7%
Do “A”
31,500
16%
12%
16 Vs
Radio Corporation
1,929,900
54
41%
50%
Do pfd “A”
200
55%
55%
55%
Do pfd “B”
5,200
81
79
81
Radio Keith Orpheum
750,400
43%
35%
42%
Shubert Theatres
32,300
30
20%
29
Sales
High
Low
Close
Universal Pic 1st pfd
290
76
74
75
Warner Brothers
629,700
69%
58%
69
Do. pfd
100
55%
55%
55%
CHICAGO
STOCK MARKET
Balaban & Katz
650
80
77
79
Gen Theatre
48,850
48%
46%
48
Marks Brothers evt p -
50
11%
11%
11%
Columbia Pictures
550
50%
48%
50%
Morgan Litho
1,200
16%
15
16%
NEW
YORK CURB
Columbia Pictures
1,900
54
47
54
Educational Pictures pfd _
50
30
80
30
Film Insp. Mch
800
4
3%
3%
Fox Theatres
24,700
14%
12%
14%
Loew’s rts
8,000
62
57%
60%
Do war
4,800
20%
14%
20
National Screen —
3,000
29
27%
28
National Theatre Supply.-
300
80
80
80
Sentry Safety
4,900
6%
5
5%
Technicolor, Inc
7,700
75
63
68
Trans-Lux -
17,500
12%
9%
12%
EXHIBITORS HERALD-WORLD
29
May 17, 1930
Film News I A I C* CpTI W! Stories Told
in Pictures r lv> I V^MvIaXL I lUl^l by the Camera
Cedric Gibbons, art director for
M G M, was given the annual
award of the Academy of Mo-
tion Picture Arts and Sciences
for the year’s best art direction.
We probably don’t need to tell you the names of these two
“gen’men,” but we’ll just say that they are Amos ’n’ Andy,
proprietors of the Fresh Air Taxicab company, who have
broadcast their troubles so long over the radio that they
are now going to show them to us via Radio Pictures.
Clyde de Vinna, M G M cine-
matographer, given the annual
award of the Academy for the
work he did on “W h i t e
Shadows of the South Seas.”
It is twelve o’clock, which might mean noon, but in this case it is midnight, and the
‘‘clock dancers” have begun their twenty-four hour round. The tiny hammers have
tolled their twelve ding, dongs, and the baby foot-steps of the wee small hours can be
heard in the' distance. This is a scene from the zeppelin sequence of M G M’s “Madame
Satan,” which Cecil B. DeMille is directing.
And so Helen Twelvetrees took the title of her
new Pathe starring picture, “Swing High,” quite
literally, and “swung high” with the film from
Los Angeles to New York. Judge McElroy, city
manager of Kansas City, is greeting her.
30
EXHIBITORS HERALD-WORLD
May 17, 1930
A new fashion in styles for the well-dressed valet, and also a reminiscence of the
fashions of the sixties, when gentlemen wore grey, semi-tall hats and carried their
mirrors about with them, but probably not this size. This is a bit of clowning
between scenes of the Radio Pictures’ operetta, “Dixiana,” on the part of Everett
Marshall, of opera fame, and George Herman, noted contortionist, who plays a part.
“Ain’t we got fun?” say these three petite damosels,
Gertie Messinger, Mary Komman and Dorothy
Granger, who don’t look a bit “tired.” They are
members of the MG M new Hal Roach unit, to be
called “The Younger Set,” making comedies soon.
A nymph from out the sparkling waters is charm-
ing Dorothy Jordan, as she graces the shifting sands
while at the beach. She will be seen in the M G M
productions, with Ramon Novarro, “In Gay Madrid”
and “The Singer of Seville,” Bradin directing.
Shooting one of the trench scenes from Universal’s “All Quiet on the Western
Front,” with the massive camera crane, capable of carrying a complete camera out-
fit, swinging around into position for an overhead shot of close combat. On the
embankment are seen French soldiers who are about to engage in hand-to-hand
fighting with the German soldiers shown in the very realistic trench below.
'!) May 17, 1930
EXHIBITORS HERALD-WORLD
You’d almost think someone had had a beautiful
thought, smothered it with sunshine, and brought
it to life in the person of dainty Jeanette Loff, who
looks as though she might have been one of Alice’s
playmates in Wonderland. She is appearing in the
First National production, “When We Were 21.”
All up in the air about a poker game. One of the unusual scenes in the filming of
the Universal production, “Czar of Broadway,” featuring John Wray. Director
William Crafts took great pains to so construct this set that unique shots might be
taken from under the table, picturing the players at an odd angle. Now, if any of
the cards happen to do funny things, they will have to be careful, or the camera
will catch them.
“We’re not mad any more” — but it must be painfully embarrassing to have a young
man with the evident serious disposition of Paul Page administer the “pat”-temal
(pardon) blessing. We can’t imagine what misdemeanor called forth such a proce-
dure, and Alice White looks as though she wondered what it was all about, from
her more or less pained expression. However, the story will be told in the First
National picture, “Man Crazy.”
In 1780, when gay cavaliers wore high boots, and
fair ladies had many beaux, the gentle art of flirta-
tion was carried on in a most delightful manner,
we should judge from this lovely tete a tete of
Claudia Dell and Perry Askam as they appear in
First National’s “Sweet Kitty Bellairs.”
SOCIETY OF MOTION PICTURE ENGINEERS IN CONVENTION IN WASHINGTON, D. C.
EXHIBITORS HERALD-WORLD
Hay 17, 1930
Hoover Picking Committee to Help
Launch Permanent Film Home
Pictures Coming Out in Fall or Early Winter Under Production Code Will
Square Completely with Newly Promised Standards, Says Hays
(Special to the Herald-World)
WASHINGTON, May 13. — Permanent preservation of films of historical
events, already made or to be made, will be assured through committees
to be appointed by President Hoover and the motion picture industry.
This co-operation has been developed with the President and he has authorized
Society of Motion Picture Engineers
the statement, Will H. Hays told the
Wednesday night.
G/^\N behalf of the Motion Picture Pro-
" ducers and Distributors of America,”
Hays said, “I have this day offered to the
United States Government our aid in col-
lecting and permanently preserving the pic-
ture records.” This carries into action the
plan announced some time ago.
Hays emphasized the importance and ap-
plication of the Production Code, declaring
that the first pictures made under the Code
will be released by next fall or early win-
ter. “The pictures under this new and dem-
ocratic instrument of self-regulation will
completely square with the promises of the
Code,” he said, “improving still further the
already high quality of American motion
pictures.”
After pointing out that sound had
brought in “a new army of authors, writers,
dramatists and artists and a vast field of
new material to the motion picture studios,”
Hays declared that as a result the prin-
ciples of production had had to be ampli-
fied and new provisions made “in order
that we might carry out our public respon-
sibility.”
“The Code,” he said, “crystallizes the
production policies evolved by the industry
during the past eight years. It is a tribute
to the vitality and importance of the mo-
tion picture art.
“The new Production Code is a chal-
lenge to the creative genius of all those
who serve the art of the screen. It is a
great step toward new artistic heights in
motion picture production. It is a mile-
stone in the progress of wholesome enter-
tainment.
“No code, no regulation, no set of
principles, is worth the paper it is
written on unless there is a consid-
ered will and determination to ob-
serve it. The determination already
expressed by producers, the enthusi-
astic support of picture directors,
writers and actors, the solid way in
which the decent sentiment of the
country is lined up behind the Code,
will prove the strongest factors in its
realization.
Hays called attention to the larger serv-
ice that the sound motion picture already
is playing in the educational and surgical
fields. He said that next September the
College of Physicians at Columbia Univer-
sity will have ready a group of sound
films for instruction and that the medical
schools of the universities of Johns Hop-
kins, Pennsylvania, Michigan and Ohio
State are part of a group that will make
and distribute these pictures.
New Code Is Favored by
341 Out of 473 Editors,
Investigation Discloses
Hays Survey of Editorials Shows 73
Per Cent For, Only Eight
Per Cent Against
( Special to the Herald-World)
NEW YORK, May 13. — A vast majority of
editors welcome the new production code as
a means to improvement of motion pictures
as public entertainment, according to a survey
just completed by the Hays organization. Of
473 editorials examined, 341 were emphatically
in favor of the code, giving the new rules a
clean-cut percentage of 73.
Of the remaining opinions expressed, 92, or
19 per cent, were undecided, while 40, or eight
per cent, were unfavorable.
In the main, the code was endorsed because
it opposes modern excesses, is a call to pro-
priety and sanity, is based on experience, re-
asserts proper regard for good taste and is
flexible, which qualities are likely to win
motion pictures new friends, increase attend-
ance, augment the influence of the screen and
disarm opposition.
Of those who oppose the code, some edi-
torials feared that it would not succeed, while
others feared that it would.
Shanberg to Operate
Midland Circuit Taken
Over by Fox West Coast
( Special to the Herald-World)
NEW YORK, May 13.— The Midland Cir-
cuit, recently acquired by the Fox West Coast
Theatres, and consisting of theatres located in
the middle west, will be under the direction of
M. P. Shanberg, who, with headquarters in
Kansas City, will be chief division executive.
The taking over of the Midland Circuit
brings the West Coast holdings to over 500
theatres. Although no figure has been an-
nounced, it is understood that the purchasing
price was over $4,000,000.
Long Fight for Sunday Shows in
Kentucky Gradually Meeting Success
(Special to the Herald-World)
LOUISVILLE, May 13. — Although there are still some towns in the state that
Lave not yet seen fit to sanction Sunday picture shows, there are many which
allow pictures, among them being Paducah, Lexington, Ashland, Winchester, Mt.
Sterling, Hazard and Frankfort. However, in the two western Kentucky towns
of Henderson and Owensboro, hot battles over Sunday showings are still going on.
Dickinson Leases New
Theatre in Missouri
(Special to the Herald-World)
MARCELINE, MO., May 13.— The Cantwell
theatre, now in the process of construction
here, has been leased to Glenn W. Dickinson,
of the Glenn W. Dickinson Theatres, Inc., of
Kansas City, Mo., and will be known as the
Dickinson theatre. A. B. Cantwell will remain
in Marceline as manager of the new house.
May 17, 1930
EXHIBITORS HERALD-WORLD
33
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A MOMENT’S LULL AT S M P E’S GREATEST GATHERING IN FOURTEEN YEARS
Sauce — Qanders — and Shekels
This exhibitor broadcasts his theatre is the only one without sound and he’s assured
patronage of all deaf persons (200) in town of 150,000 residents — So now he sends
publicity matter to all their meetings — That’s one reason why he says he’ll stay silent
though he can afford equipment.
[By Special Correspondent to the Herald-World]
A LBANY, May 13. — Herman Vineberg, who owns and operates the only
f-\ silent motion picture theatre in Albany, has discovered that there is a
whole lot of business possible in advertising the fact among the many
deaf residents of the capital city. And what is more to the point, he is cashing
in on the proposition in a way that caused him to declare today that he has
absolutely no intention of installing sound, that there are plenty of pictures
available for his type of house and that the exchanges are even going so far
as to come begging for dates.
Majestic Launched as
Independent Producer;
8 on First Year’s List
Distribution to Be Through Ex-
changes Holding Five - Year
Franchises from Company
(Special to the Herald-World)
NEW YORK, May 13. — Majestic Pictures
Company, Ltd., has been organized here to
produce and distribute motion pictures for re-
lease in the independent market. According
to plans, distribution is to be through inde-
pendent exchanges holding a franchise for five
years. The first year’s productions are an-
nounced as follows :
“Today,” “The Divorce Question,” “Hail the
Woman,” “The Trap,” “The Price Mark,”
“Smart Women,” “Sentimental Satan” and
“The Comeback.” The cast for the first film
“Today,” will be announced later, it is stated.
Present plans call for production at the Tec-
Art studios in Hollywood, under the super-
vision of Harry Sherman. Sales and distribu-
tion arrangements will be in charge of J. D.
Trop, who will have headquarters at 729
Seventh avenue, New York.
New York Times Gives
Eight Pages in Roto to
Stills from Byrd’s Trip
(Special to the Herald-World)
NEW YORK, May 13.— In the Sunday, May
4, copy of the Nexv York Times, eight pages
in the rotogravure section were devoted to
pictures taken with Rear Admiral Byrd in
Antarctica. This is evidence of the great
amount of public interest in Byrd’s exploit.
On June 21, Paramount will release “With
Byrd at the South Pole,” the film made by the
two Paramount cameramen, who accompanied
Byrd to the bottom of the world.
Jury Acquits Youth of
Theatre Robbery Charge
( Special to the Herald-World)
ST. LOUIS, May 13. — John Missler, 19
years old, of 5556A Easton avenue, St.
Louis, Mo., was acquitted of a charge of
robbery by a jury in the Circuit Court for
Criminal Charges. He had been accpsed of
participation in the holdup of the Man-
chester theatre, 4249 Manchester avenue, St.
Louis, on September 22, 1929. On this night
two young bandits held up the theatre cashier
and escaped with about $200. Gus Walker,
22 years old, jointly accused with Missler, is
awaiting trial.
OF all the exhibitors in Albany, Vineberg
ranks among the most wide awake. His
house is in a rather modest residential section
of the city, a half mile or so from downtown,
but he has had the experience which has come
from acting as manager of some of the big
houses formerly operated by the Stanley in-
terests in Albany and elsewhere, and he never
loses a chance of cashing in on any scheme
that looks good to him.
Broadcasts Lack of Sound
For instance, it was only a few months ago
that he sent thousands of heralds over Albany,
calling attention to the fact that his theatre
was the only one not equipped with sound. If
the truth were known, there probably couldn’t
be found another manager in this whole sec-
tion who would have the temerity to advertise
the fact and seek patronage from every sec-
tion of the city. But Vineberg did and he has
made money on it.
But here is the story of how his theatre is
now playing to practically every deaf person
in a city of over 150,000 inhabitants. A couple
of weeks ago, a deaf resident came to Vine-
berg and, using pad and a pencil, asked
Vineberg how long he was going to keep on
showing pictures without sound. Vineberg
wrote back a note saying that he intended to
make no change.
And then the deaf person, smiling, wrote :
“Don’t change. We deaf want to come here
as long as you show pictures which we can
understand and enjoy. I can promise you that
if you keep up as you are now doing, there
will be over 200 deaf persons come to this
theatre each week.”
“Where are they now?” wrote back Vine-
berg.
“There are about thirty inside,” replied the
visitor. “At the next meeting,” he continued,
“I will tell them where to go and if there are
others who don’t attend the meeting, we will
let them know.”
“Tell them all,” wrote back Vineberg, “and
many thanks.”
Sends Publicity to Meetings
Later on Vineberg confessed that he never
knew that there were any meetings of the deaf
of Albany, but doing a little scouting he dis-
covered that they held meetings regularly, so
now he is seeing that publicity matter cover-
ing his weekly attractions is on hand at all
the meetings.
It so happens that Vineberg has plenty of
money to equip his theatre with sound if he
really wanted to, but he is doing very well as
it is, and he has absolutely no competition
from any other silent house. He even goes
so far as to say that if he had a downtown
theatre he would continue it as a silent house,
but would install a five-piece orchestra.
Earnings of $4,463,000 Total Net
For Warner Brothers Daring Quarter
(Special to the Herald-World)
NEW YORK, Mav 13. — Net earnings for Warner Brothers of $4,463 ,000 for
the quarter ending March 31 have been announced, as compared with $3 ,122,942
for the corresponding period last year.
34
EXHIBITORS HERALD-WORLD
May 17, 1930
Here's What Fan Club Can Do!
Fifteen Hundred Are Now Members of Iowa Organization Launched Only Two Years
Ago by Patrons Through Newspaper, and List Is Growing Daily — They Have Own
Pin, Own Conventions, and Have Staged Four Successful Contests, Too
[By Special Correspondent to the Herald-World]
[Picture in Pictorial Section]
DES MOINES, May 13. — Two years ago a motion picture fan in the little
town of Gilmore City, Iowa, wrote a letter to the picture critic on the
Des Moines Register and suggested that the ardent lovers of the film
be banded together into some sort of an organization for the exchange of ideas
and for the fun they could get out of correspondence with each other and with
stars whom they admired.
THE motion picture editor, not taking the
suggestion very seriously, published the let-
ter in her column. To her surprise she had
numerous answers requesting that a club be
formed through the column. Some even sent
money intended as an initiation fee or dues !
Before she knew it, almost, the Iowa Movie
Fan club became a reality and today there are
more than 1,500 members in the state.
Free Will Offerings Returned
Dues, however, were taboo and Leah
Durand, conducting the picture department,
had the job of returning numerous free will
offerings from persons who were anxious to
spend money just for the thrill of joining the
organization and enjoying its proceedings.
Bound to get their money’s worth, they de-
manded that some sort of a pin be made, with
the result that the club pin of blue enamel
trimmed with gold filled design showing the
state and “Iowa Movie Fan Club’’ is being
worn all over the state.
Stars Reap Benefits
Conrad Nagel, Harry Langdon, Chester
Conklin, Gary Cooper, Lola Lane, Richard Dix,
Robert Armstrong, Belle Bennett, Duane
Thompson, Fanchon Royer and several others
keep in direct touch with the club at all times.
And, we might say, that this hasn’t hurt them
one little bit ! It is safe to say that when a
star member of the Iowa club is on the screen
in some Iowa town, he gets heaps of adver-
tismg from his “fellow members” who take
pride in urging the public to see their favorites.
In the course of time the members de-
manded officers. The editor, Leah Durand,
was made president and Lola Lane was elected
honorary president by a flattering majority.
Hazel Holland of Bouton was made first vice
president. Dale Herrington, who added so
many members from his home town, was
named second vice president. Helen Carron
of Des Moines, who spends much of her time
in the office of the president helping with the
correspondence and doing other club work,
was selected as secretary. Four corresponding
secretaries in various parts of the state are
lone Kruse of West Side, Robert Hulse of
Brooklyn, Peggv Cornell of Auburn and Cholm
Houghton of Marshalltown.
Then came the demand for an annual con-
vention. The first one was held during state
fail week and 159 were present. They met in
the Orpheum theatre, enjoyed a program,
stunts by several of the members and a pre-
view of some Iowa-born star.
The last convention wras held while Lola
Lane was in Iowa. This brought out a large
number of members who seemed to feel well
repaid for the trip when they met the beauti-
ful little star from the home state. The hero
worshipping complex makes good B. O. out
here in the tall corn state.
Four Contests Sponsored
Four contests have been sponsored by the
club. One was to identify ten silhouettes of
wellknown stars. The prizes were five, three
and one, making a total of only nine dollars
for the paper to pay. Essays on their favorite
Personality Lost?
Find It at the Theatre
( Special to the Herald-World)
WASHINGTON, May 13.— "Mo-
tion pictures provide the substitute
for adventure and excitement of
which we have been robbed by pres-
ent day routine,” Dr. Frans Alexan-
der, Berlin psychiatrist, told the
world conference on mental hygiene
here.
“ The screen is preventative, both
of neurosis and crime. The film must
create the illusion of life itself, but
it must also exaggerate life so as to
give us many things which real life
has eliminated.”
stars made the second contest and the entries
for this were many. Reviews of current pic-
tures brought in numerous responses from the
membership and displayed some excellent
work. Selecting the ten best pictures of the
year before the official list was issued was the
basis of the last contest. The Ioway fans were
cannily close to making their lists conform to
those polled by the nationwide call. Auto-
graphed photographs of Richard Dix, popular
member, were prizes for one contest.
Day after day, new lists of members appear
in the column. Day after day, interest grows.
Can Get Down to
Real Issues of Suit
Now, Says Pacent
(Special to the Herald-World)
NEW YORK, May 13. — 'Pacent Reproducer
Corporation welcomes the circuit court of ap-
peals decision that permits of joint suit by
Western Electric and Electrical Research
Products on alleged patent infringements, as
it clarifies the question of misjoinder of
parties, Louis G. Pacent, president, said today.
“The decision is merely on technical
grounds,” said Pacent. “We are glad that the
matter in question has been settled. It will
now be possible to get down to the real issues
in the case, after over a year of technical
delays.”
Pacent pointed out that his company and
its counsel had from the inception of the suit
over a year ago maintained that there was no
infringement.
Daylight Saving Bill
For St. Louis Proposes
June 1 for Clock Move
( Special to the Herald-World)
ST. LOUIS, May 13. — A survey of the
board of aldermen indicates that the buck
for fostering daylight saving on the com-
munity will be passed to the legal elec-
torate. Alderman Chauncey I. Krueger
has presented a bill which provides that
the clock shall be shoved ahead one hour
beginning June 1 and put back one hour
September 28. The bill is now in the
hands of the aldermanic committee on
legislature.
In addition to Alderman Krueger but
two other aldermen definitely have stated
they are for the measure, Thomas S. Watts
and Herman C. Waldman. Aldermen who
have announced their opposition are Ralph
Eilers, John A. Fett, Edward Hirth, Wil-
liam F. Niederluecke and August H.
Niederluecke. The others on the board
have indicated they favor a city wide vote.
The members of the St. Louis Real
Estate Exchange by a vote of 150 to 30
have gone on record as in favor of daylight
saving.
Universal Club Barn
Dance Held at Fifth
Avenue Offices May 14
( Special to the Herald-World)
NEW YORK, May 13. — About 500 members
attended the old time merry making party and
barn dance held at the offices of the organiza-
tion at 730 Fifth avenue last Wednesday eve-
ning, May 14. The club offices were gaily
decorated for the occasion, and music was fur-
nished by Will Marks’ Knickerbocker band.
Phil Hodes Appointed
Rosenzweig9s Assistant
( Special'to the Herald-World)
NEW YORK, May 13. — Phil Hodes, who
has just returned from a tour of all the Radio
Pictures exchanges in the United States, has
been appointed assistant to Charles Rosenzweig,
general sales manager of Radio Pictures.
Executive9 s Father Dies
( Special to the Herald-World)
TORONTO, May 13. — Jacob Cohen, 83,
father of Arthur Cohen, managing director
of Famous Players Canadian Corporation,
died in Toronto May 9 after a lengthy ill-
ness. Jacob Cohen had been a police
magistrate in Toronto for many years.
New British Financing Syndicate Seen as
Source of Aid for Native Film Industry
(Special to the Herald-World)
LONDON , May 3. — By Mail — The British film trade press is quite excited over
the formation of a huge banking syndicate, capitalized at £6,000,000 and headed by
the Bank of England, which has been organized "to aid in the formulation and
carrying into effect of all manner of schemes and arrangements for the financing,
development, coordination, amalgamation, reconstruction or undertakings of all
kinds.”
It is pointed out that this financial enterprise, which is considered to have a
great deal of nationalistic interest, may be appealed to by the British him industry
for help in reorganizing and developing it through advice and hnancial assistance.
This attitude, however, is not held by the syndicate itself, which has indicated
that it is concerned chiefly with basic industries. Still, it is stated that if the him
industry presented a program, it should be given consideration.
— — — H— — — — — j
WHITEMAN
TECHNICOLOR
is natural color
You can
claim the
wor Id for
this one-
Now you have it . . . the man, the pic-
ture, the subject . . . that will put all
America in the "we ’ve-got-to-go-see-it"
mood. Paul Whiteman! In his first all-
color, all melody - baton - and - blues
girly-girly . . ."KING OF JAZZ." Pho-
tography, settings, songs, dancing, and
. . . TECHNICOLOR . . . will carry into
history one of the greatest B. O. pic-
tures in the industry’s book of sell-outs.
Millions have heard Whiteman immor-
talize Gershwin’s famous "Rhapsody
In Blue" over the radio. In ALL theatres
these same millions will hear and feel
this emotion-haunting masterpiece . . .
see the stunning natural-picture inter-
pretation of it — all in color! Millions
more will get the go-see-it idea from
Technicolor’s advertising in the Satur-
day Evening Post and fan magazines.
Another TECHNICOLOR S-R-O!
lechnicolor
Pictures are
Box-Office
Pictures • • •
BRIDE OF THE REGIMENT, with Vivienne Segal (First National);
BRIGHT LIGHTS, with Dorothy Mackaill (First National); CHASING
RAINBOWS, with Bessie Love and Charles King (Metro-Goldwyn-
Mayer), Technicolor Sequences,- DIXIANA, with Bebe Daniels
(Radio Pictures); GOLDEN DAWN, with Walter Woolf and Vivienne
Segal (Warner Bros.); HEADS UP, all -star cast (Paramount ); HELL’S
ANGELS, with Ben Lyon, James Hall, Jane Winton and Thelma Todd
(Caddo), Technicolor Sequences,- HIT THE DECK, with Jack Oakie
and Polly Walker (Radio), Technicolor Sequences; IN THE GAY
NINETIES, starring Marion Davies (Metro-Goldwyn-Mayer), Techni-
color Sequences; KING OF JAZZ, starring Paul Whiteman (Universal);
MAMBA, with Eleanor Boardman, Jean Hersholt and Ralph Forbes
(Tiffany); MAMMY, starring Al Jolson (Warner Bros.), Technicolor
Sequences; MLLE. MODISTE, with Bernice Claire, Walter Pidgeon
and Edward Everett Horton (First National); PARAMOUNT ON PA-
RADE, all-star cast, (Paramount), Technicolor Sequences; PUTTIN'
ON THE RITZ, with Harry Richman (United Artists), Technicolor Se-
quences,-SALLY, starring Marilyn Miller (First National); SHOW GIRL
IN HOLLYWOOD, with Alice White (First National), Technicolor Se-
quences,- SONG OF THE WEST, with John Boles and Vivienne Segal
(Warner Bros); SONG OF THE FLAME, with Bernice Claire and
Alexander Gray (First National); THE CUCKOOS, with Bert Wheeler,
Robert Woolsey and Dorothy Lee (Radio); THE MARCH OF TIME,
all-star cast (Metro-Goldwyn-Mayer), Technicolor Sequences,- THE
ROGUE SONG, with Lawrence Tibbett and Catherine Dale Owen
(Metro-Goldwyn-Mayer); THE MELODY MAN, with Alice Day and
William Collier, Jr. (Columbia); THE SINGER OF SEVILLE, starring
Ramon Novarro (Metro-Goldwyn-Mayer ), Technicolor Sequences;
THE VAGABOND KING, starring Dennis King, with Jeanette Mac-
Donald (Paramount); UNDER A TEXAS MOON, with Frank Fay, Noah
Beery, Myrna Loy and Armida (Warner Bros.),- UNDER WESTERN
SKIES, with Sidney Blackmer and Lila Lee (First National); VIENNESE
NIGHTS, with Vivienne Segal and Alexander Gray (Warner Bros.).
I
JOE E. BROWN, WINNIE LIGHTNER, SALLY O'NEILL,
GEORGES CARPENTIER and — TECHNICOLOR — help make
"HOLD EVERYTHING" hold everything 1 1 1
Tech nicolor
#
/ s 0 • • • • • •
Box-Office N ame
ADVERTISE IT/
May 17, 1930
EXHIBITORS HERALD-WORLD
35
Ohio Exhibitor, at Censor Czar’s
Mercy, Demands Legal Recourse
Board Vested with Final Authority Indorses One Picture, Then
After It Has Shown Three Days Decides to Bar It — Rejects
Another Booked into Neighboring States Well into July
[By Special Correspondent to the Herald-World]
CINCINNATI, Ma)' 13. — Exhibitors in Ohio, at the absolute mercy of the film
czars at Columbus and with no other recourse of appeal from their decision than
to the governor himself, agree that they should and must have some other legal
authority to resort to when those who sit in judgment on pictures have turned
their thumbs down on a production.
This expression of the plight of Ohio theatres follows the account in the Herald-
YVorld last week of the appellate court’s decision in Chicago that the injunction
may not be granted by the lower courts to override a censor board rejection of a
picture.
John Boles and
Mrs. Boles Entertain
Members of the press spent a most
delightful series of hours as the
guests of Mr. and Mrs. John Boles at
their suite in the Blackstone last
Thursday. It was one of those truly
delightful gatherings that one is
loathe to leave. One particularly
pleasant gastric delight — you’ll par-
don us, we hope, but it must be men-
tioned— that graced the sideboard
consisted of olives, presumably
stuffed with anchovies, wrapped in a
strip of bacon, and served hot from
the oven.
Mrs. Boles informed us that it was
quite a common dish on the West
Coast, but we were doubly surprised
to find that anything so delectable
existed. Among the good fellows
present were Mr. and Mrs. Charles
Loewenberg. During his stay in the
city, Mr. Boles made appearances at
the Woods theatre in connection with
the showing of his Universal picture,
“Captain of the Guard.”
A.M.P.A. Hold DeLuxe
Premiere for Members
' At Chanin Auditorium
( Special to the Herald-World)
NEW YORK, May 13. — The Associated
Motion Picture Advertisers held a de luxe
premiere and reception for the entertain-
ment of members
and their friends on
May 6, at the Chan-
in Auditorium in
the Chanin Build-
ing. Edward L,
Klein, president of
the organization,
was responsible for
the .showing, which
included P a r a-
mount’s, “The Big
Pond,” with Mau-
rice Chevalier and
Claudette Colbert;
Tiffany’s, “On a
Southern Planta-
tion;” Van Beuren-
Pathe featurette, “The Golden Pagoda,”
and the Mack Sennett comedy, “Match
Play.”
The committee working with Klein in-
cludes Max Cohen, Leon Bamberger, Gor-
don White, A1 Barlow, Don Hancock and
Edward Finney.
Similar previews are expected to be run
periodically in the future. Plans were
taken up at the last meeting of the
A. M. P. A., held in the Blue Ribbon Cafe.
House Now at Foley , Fla.;
R. M. Callahan Manager
(Special to the Herald-World)
FOLEY, FLA., May 13. — The Royal theatre,
formerly located at Eastport, Fla., is being-
moved to Foley, Fla., the new home of the
Brooks Scanlan corporation. The new build-
ing is being designed for sound pictures and
finished inside with Celotex for acoustical
correction, and equipped with upholstered
seats on the first floor. R. M. Callahan is
manager of the Royal.
California Owner Dies
(Special to the Herald-World)
SAN FRANCISCO, May 13.— Sol Levis,
who has for several years conducted the
Strand theatre on upper Market street, passed
away last week at the Dante Sanitarium. Mr.
Levis was for years located in the Northwest
and was known as a very successful exhibitor.
The Ohio board members are vested
with final and complete authority, and
view some films with microscopic minute-
ness, exercising their particular prerogative
at the least provocation, which, incidentally,
is often beyond the pale of plausibility.
The natural result is that Ohio audiences,
when they are privileged to see a film at all
sophisticated in theme, have to be content
with only such parts of it as may escape
the knife indiscriminately wielded by these
surgeons of the celluloid. Many a producer
scarcely “recognizes his own child” after a
film has been returned from the censor’s
cutting table.
This can and does react unfavorably
on the exhibitor, who continuously
must stand the brunt of the adverse
criticism of his patrons. The sophis-
ticated fan of the present day, if he
has any sense of continuity values, in-
tuitively will sense the elimination of
any part of a picture, while other
patrons who may have seen the same
picture in an adjoining state where
such censorship tactics do not exist
and where no eliminations have been
made, immediately will discover the
difference.
This sort of thing then receives constant
word-of-mouth advertising, especially dur-
ing the run of the picture, particularly in
the smaller communities. Mr. and Mrs.
Public seldom, if ever, stop to think that
the damage has been done by the censor
board before the picture reaches the local
screen, some patrons even going so far as
to accuse the helpless exhibitor of volun-
tarily cutting the picture.
Plays Safe by Avoiding Film
In some instances, where the exhibitor
is sufficiently fortunate as to have advance
information, he will “lav off” booking a
picture where there is any possibility of its
having been mutilated beyond reason or
recognition by the Ohio censors, thus escap-
ing the accusation of “holding out.”
There are, of course, many instances
where the picture potentates have banned
a picture in its entirety, without rhyme or
reason. For example, “Her Unborn Child”
has a solid booking throughout Kentucky
and West Virginia, which will keep the pic-
ture in these states well into July. Ohio
will not see it — at least, not under the pres-
ent title which the censors failed to ap-
prove, although they could find nothing
objectionable in either the script or presen-
tation.
A Toledo house recently heavily ad-
vertised a certain picture, which
opened as scheduled. However, after
three days showing the Ohio censor
board, after having originally given
the picture a clean bill of health, sud-
denly was seized with a reversal of
opinion, and ordered the picture
stopped forthwith. The manager had
to comply or suffer the penalty of
“contempt of court.”
It is believed that local organizations
with a socalled puritanical point of view
complained to the consors after the pic-
ture opened, which shows how easily the
opinions of the Ohio board can be swayed.
Toledo dailies took up the case, comment-
ing caustically in an editorial on the activi-
ties of the board. It made good newspaper
copy, and local people applauded the news-
papers’ attitude, but the picture is still in
the can, as far as Ohio is concerned.
Fertile Field for Politicians
Ohio, with possible exception of a few
isolated cases where there may be self-
appointed guardians of the public’s morals,
does not have what might be termed strict
police censorship. There are cases, how-
ever, where some public official, seeking to
establish himself in the good graces of his
constituents, or ingratiate himself with his
townspeople, will arbitrarily “stop a show”
on the ground that it is detrimental to the
morals of the community. LTsually when
this happens it creates good advertising for
the house.
New Portable for Schools and Homes
Will Be Available for Small Theatres
A new portable projector primarily for homes, factories and schools but also
adaptable to small theatres is to be made available soon, according to H. H. Remer,
in charge of the industrial division of Q R S-DeVry Corporation, Chicago. The
device is to be followed by a small hand camera with an outlet so that it can be
connected with sound recording mechanism. H. A. DeVry, vice president, said
arrangements are being made with producers to place prints of talking pictures
on the market.
Two types of projectors are planned, one for 16 mm. for use in the home, the
other for 35 mm. for auditoriums, and both can be adapted to small theatres, Remer
said. He added that the 35 mm. will sell for $650, the other for $500. The sound
cord will be 50 feet long and the amplifier would require changing for theatre use,
he said.
Edward Klein
36
EXHIBITORS HERALD-WORLD
May 17, 1930
Leisure — And the Ladies
A few scenes and a delightful portrait study, from “Ladies of Leisure,” Columbia
Pictures excellent adaptation of the David Belasco stage play by Milton Herbert
Cropper, featuring Barbara Stanwyck, Loivell Sherman and Ralph Graves. Marie
Prevost, Nance O'Neil, George Fawcett, Johnnie Walker and Juliette Compton com-
plete the splendid cast. Frank Capra was responsible for the directing of the picture.
Lowell Sherman, Marie Prevost
Graves, Stanwyck
Whoopee! One of the opening scenes of the picture.
Barbara Stanwyck
Graves, Fawcett, Nance O’Neil
Release Dates for
1930-’31 Films Set
By United Artists
(Special to the Herald-World)
NEW YORK, May 13. — United Artists
have announced the following schedule of
films for release during the 1930-31 season: r
“What a Widow,” release, July 5, with
Gloria Swanson ; “Raffles,” July 26, with Ron-
ald Colman ; “Lottery Bride,” formerly •
“Bride 66,” August 16, with Jeannette
McDonald; “Whoopee,” with Eddie Cantor; 1
“Abraham Lincoln,” with Walter Huston; |
“Eyes of the World,” October 18, from
Harold Bell Wright’s novel; “Deception,” !
November 8, with Norma Talmadge; “For- :
ever Yours,” November 29, with Mary .
Pickford; “Whispers,” December 20, with :
Chester Morris; another Colman picture, *
following “Raffles,” to be released January
10; Evelyn Laye, English actress, in an ,
original story by Louis Bromfield, Janu-
ary 31 release.
Irving Berlin will make his debut as a
film producer with “Lucky Break,” the per-
manent title for “The Love Cottage,” re- ‘
lease February 21; Dolores Del Rio will
follow “The Bad One” with another star-
ring film for March 14 release; Gloria
Swanson’s second film is scheduled for
April 14; DeSylva, Brown and Henderson
will make a picture for April 25; Joan Ben- f
nett will appear in “Smilin’ Thru”; Charlie !
Chaplin’s “City Lights,” synchronized, will
be released this season; “Sons o’ Guns,”
with A1 Jolson; “Hell’s Angels,” Howard
Hughes $4,000,000 film is to be released
generally after its $2 showings, and “Sea ;
Dogs,” an original story by John W. Con- >
sidine, Jr.
Samoff Hopeful
For Improvement
In Business Line
(Special to the Herald-World)
NEW YORK, May 13. — David Sarnoff,
president of the Radio Corporation of Amer-
ica, told stockholders of that company that he
was optimistic concerning business conditions.
He said the inventory carried over from the
end of last year has practically been dis-
posed of.
The proposed increase of the common cap-
ital stock and the preferred B stock to
complete the company’s reorganization was ap-
proved. The common capital stock was in-
creased from 7,500,000 shares to 15,000,000 and
the preferred from 823,665 to 1,500,000.
6,580,000 shares of the new common stock will
be issued to the General Electric and the West-
inghouse Electric companies for plant equip-
ment, rights and other considerations. The
additional B stock, preferred, is to provide
principally for payment to General and West-
inghouse for current accounts.
Austrian Government
Makes New Film Laws
(Special from Department of Commerce)
WASHINGTON, May 13.— The Austrian
Federal Government has worked out new laws
in regard to the theatre and the cinema.
These new regulations give special considera-
tion to the sound film and its recent develop-
ment. All kinds of sound-film will be con-
sidered as films in the sense of the law. The
obligation to show all films prior to their pub-
lic presentation for the inspection of the
magistrate will apply to the film only, and not
to the sound. It will not be necessary to em-
ploy a certified operator in the case of the
exhibition of non-inflammable films if the
presentation does not take place in a cinema.
May 17, 1930 EXHIBITORS HERALD-WORLD 37
Has Public Had Its Fill of Blue Law Meddling?
Test Cases Throughout the Country Pointed to as Showing People Are Aroused by Inconsistencies
By Henry Flury
President of the National Association Opposed to Blue Laws
THE late Chief Justice William
Howard Taft, a conservative, said
in a recent speech : “We have too many
laws. A citizen can hardly go about
his daily business without violating
some law of which he never heard and
which nobody obeys. Congress and
state legislatures try to ‘make’ laws.
No law is a good law unless the people
unanimously agree that it is a good
law. In the early days of popular law-
making, people gathered to tell each
other what the law was in their dis-
tricts, the law being the rules of con-
duct agreed on by common consent.
“The idea that Congress or state legisla-
tures have the right to impose an unpopular
law is a reversion to the old myth of the
divine right of kings. Because a law is old,
is no proof that it is a good law. Times
have changed but the law drags behind. Our
lawmakers are living in the past. Lawyers
dominate our legislative bodies and try to
make new laws, intended to fit the present
conditions in compliance with practices and
principles antedated by present necessities.”
Threat of a Big Stick
In spite of this weighty opinion by one
who is conceded to have been a great con-
stitutional lawyer, Rep. William Chester
Lankford, of Camp Creek, Clinch County,
Georgia, has quite a different view of law.
His opinion and that of his backers, the
Lord’s Day Alliance, W. C. T. U., Methodist
Board of Temperance, Prohibition, and
Public Morals, Ku Klux Klan, International
Reform Federation, personified by Harry L.
Bowlby, Clarence True Wilson, Bishop
James Canon, William Sheafe Chase and
others of that type, is that if you can
wield a threat of a big stick in that form on an
organized church element, you can not only
“make” any kind of a law you wish regard-
less of the United States Constitution, but
you can get it enforced, calling upon the
National Guard, the Army and the Navy,
the Marines, the Coast Guard, and the
police, if necessary.
On January 17, in the Seventy-first Con-
gress, second session, Rep. Lankford intro-
duced a bill for a nationwide Sunday Blue
Law in the form of H.R. 8767 bill entitled:
“A bill to prohibit the showing on Sunday
of films transported in interstate commerce
and to prohibit on Sunday, shows, perform-
ances, and exhibitions by theatrical troupes
traveling in interstate commerce, and for
other purposes.” The penalty provided by
this bill calls for a fine of $1,000 or one year
at hard labor, or both.
Straight Jacket Attempt
This bill is different from Lankford’s
previous efforts to saddle a “model” Sunday
Blue Law upon the voteless citizens of the
District of Columbia in that it invokes the
power of the Interstate Commerce Commis-
sion and also that it applies to every city
and hamlet in the land. It is the most pre-
sumptuous, the most bare-faced attempt to
force the American people into a straight
jacket since the Volstead Act.
It is safe to assert also that he would
never have introduced it if he had not had
the assurance of powerful, well-financed
groups, the Bigotry Trust, that they would
give it full support. Clarence True Wilson’s
Methodist Board of Temperance, Pro-
hibition and Public Morals went on record
at its December meeting in favor of a
Sunday Blue Law. The feeling seems to be
among the reformers that they have the
country sewed up pretty tight on the Pro-
hibition law and that now they can begin to
carry out some more of their pet schemes
for regulating the daily life and thoughts of
citizens who are already sick and tired of
innumerable petty personal restrictions.
Worm Is Turning
But the worm is beginning to turn. All
over the country people are aroused over
Blue Laws. Test cases are being made in
the courts of many states and in some cases
have reached the state supreme courts. In
Vermont, the supreme court ruled that sell-
ing ice cream on Sunday was a necessity.
The court went into quite a lengthy dis-
quisition as to what constituted a necessity,
for under the old Vermont Blue Law of a
century ago, only “necessities” could be sold
on the holy day. The case was: State of
Vermont versus Peter Corologos and
Librera Lamperti. It has been widely dis-
cussed in other states.
Since I have a copy of that decision
before me, I will quote a few passages:
FILM BUYER
▲
Footages on Late Releases
A
Footages determined since publi-
cation of the last FILM BUYER
SECTION are printed on page 61.
This supplementary service will be
printed weekly.
“Manifestly, no fixed and unvarying defi-
nition of the word (necessity) as here used
can be given. What may not be necessary
under one set of circumstances may be
necessary under different circumstances.
While it would not be considered necessary
for a person to move his household goods
from one place to another on the Sabbath,
under ordinary circumstances, no one would
question the moral fitness and propriety of
his doing so to save them from fire or flood.
Gathering sap (Coolidge’s sport) on Sun-
day to prevent a great waste thereof was
regarded a work of necessity in Whitcomb
vs. Gilman
Word Meanings Change
“It is apparent that the word ‘necessity’
should not be held to mean the same thing
now that it did when the original act was
passed, since many things that were then
deemed luxuries or did not exist at all are
now regarded as necessaries. . . . Then too
the tendency of public opinion in this state
respecting Sunday observance is evidenced
by various legislative enactments. The law
prohibiting Sunday travel except for certain
purposes was repealed in 1894, since which
time such travel has been lawful. . . . And
in 1921, by the very act under consideration,
the inhibition respecting certain games,
sports, and amusements was removed, and
the same are now lawful if no admission
is charged or the public peace is not thereby
disturbed. We are satisfied that the word
‘necessity’ should be construed with refer-
ence to the present conception of its
meaning.”
In Utah, a Sunday Blue Law case is
before the Supreme Court. The case arose
in Provo where the lower court refused to
convict a man for opening a movie house
on Sunday. Test cases are on in many other
states, cities and hamlets. No matter how
small the community, the principle is just
as important as in a large city, for after all
the poor devils who are unfortunate enough
to be chained down in a small, narrow-
minded rural community suffer more in-
tensely, perhaps, from the dictatorship of
petty hickish bigots. Only one who has
ever lived in a little town can appreciate
the tragedy and pathos of such a situation.
Blue Law Contests
To show the widespread nature of the
present revolt against Blue Laws that un-
doubtedly gave rise to Lankford’s new
nationwide Sunday Blue bill, I will list, even
at the risk of tiresomeness, a few of the
recent or pending blue law contests: In
Gulfport, Alabama, the mayor, Joseph W.
Milner, threatened arrest and seizure of
films if a charity performance were given
on Sunday. The code of Hemingway, 1927,
sec. 1159, invoked was: “If any person shall
engage in, show forth, exhibit, act, repre-
sent, perform or cause to be shown forth,
acted, represented or performed, any inter-
ludes, farces or plays of any kind, or any
games, tricks or ball playing of any kind,
juggling, sleight of hand or feats of dex-
terity. ability of body, or any bear baiting
or bull fighting, horse racing or cock fight-
ing or any such like show or exhibit what-
soever on Sunday, every person so offend-
ing shall be fined not more than $50.”
Bear baiting and bull fighting are put in
the same category with moving pictures,
forsooth! Could anything be more moronic,
stupid, doltish and hickish? Compare the
I.Q. (Intelligence Quotient) of Mayor
Milner of Gulfport, Alabama, with the sen-
sible reasoning of the Vermont supreme
court justices! In the same state, in the
little town of Ozark, a few weeks ago, the
city council granted the Ozark theatre the
legal right to operate its show on Sundavs
from 1 to 6 (after church hours). In spite
of the fact that this could not possibly
compete with church services, the local
Methodist Church, in conference, unani-
mously adopted resolutions demanding that
the city council stop the show on that day.
Police Jurisdiction Refused
In California, the enlightened, the Los
Angeles police commission’s request for an
ordinance placing theatres under its juris-
diction as proposed several weeks ago has
been denied and Hollywood is still safe.
In Colorado, in the case of the People
versus D. J. Mooney, where the latter op-
erated a movie in the town of Ordway on
Sunday, Tan. 26, 1929, District Judge Samuel
D. Trimble dismissed the charge against
Mooney, holding that the blue law statute
of Colorado was “indefinite, ambiguous and
uncertain and did not apply.” The district
attorney then appealed the case and it is
now at issue before the state supreme court.
A decision is expected within a few weeks.
The blue law was passed in 1861 when
Colorado was nothing but a few scattered
mining camps and Indians and moving pic-
tures were undreamed of.
[Concluded next issue]
38
EXHIBITORS HERALD-WORLD
May 17, 1930
A few of the front office boys at R K O. They
look like a happy gang , don* t they? They are.
Everyone of them.
Max Ree and his associates who are responsible
for the beautiful sets seen in R K O pictures.
( Draughting room.)
Atop the plaster heap! Max Ree ex-
plains his dewest assignment to a deaf
ear.
1 Lunch ! And as the step out of the commissary we find ( left to
right) Robert Woolsey , Henry Morgan Hobart , Louis Sarecky ,
Olive Tell and guess Right! Max Ree.
Anne Caldwell and Luther Reed. Miss Cald-
well has completed her first work for the
screen in the book and lyrics for **Dixiana.**
Ken Murray , R K O vaude-
ville star in **Present Arms,9*
musical comedy drama.
Mel Brown is finishing direct-
ing Sue Carol and Arthur Lake
in **She*s My Weakness.**
Lowell Sherman will direct and
play the lead in **Lawful
Larceny.**
This very charming bit of
loveliness is none other than
Rita La Roy.
George Archainbaud is direct-
ing Richard Dix in ** Square
Dice.9*
Wizard! Roy J. Pomeroy is
directing R K 0*s ** Inside the
Lines.9*
Luther Reed is directing the
original operetta **Dixiana** for
RKO.
May 17, 1930
EXHIBITORS HERALD-WORLD
39
New Fox Line-up Brings Rush
Of Business to Studio on Coast
Everyone at Plant on Tiptoes — Winfield Sheehan, General Man-
ager in Charge of Production, Expected in Holly-
wood Within Week or 10 Days
By DOUGLAS HODGES
LOS x\NGELES, May 13.— The Fox studio (or stages) reflect the new state
of the company’s affairs with a noticeable rush of business.
Sol Wurtzel has issued announcements every day for the past two weeks
concerning something new the studio is buying, starting or finishing. Every-
body is in a hurry. No time to waste now.
Stars Will Participate
At Bebe Daniels’ Wedding
(Special to the Herald-World)
HOLLYWOOD, May 13. — -Screen celebrities
will take a hand in the wedding of Bebe
Daniels and Ben Lyon on June 14.
The bridesmaids will be Marion Davies, Lila
Lee, Betty Compson, Adela Rogers St. John,
Constance Talmadge, Diana Fitzmaurice, Marie
Mosquini and Mae Sunday. Louella Parsons,
motion picture editor of Universal Service, will
be Matron of Honor.
Lyon named Hal Howe as best man.
D. W . Griffith in Texas
On Picture After Lincoln
(Special to the Herald-World)
HOLLYWOOD, May 13— D. W. Grif-
fith is reported in Texas. He is there, in
fact, according to good authority because
of a needed relaxation and also because of
his affairs regarding a picture that he ex-
pects to make following his Abraham Lin-
coln work. Griffith has been working on
the Lincoln story for several weeks and
wishes to begin shooting June 1.
Memorial of Fans to
Valentino Is Unveiled
(Special to the Herald-World)
HOLLYWOOD, May 13.— A memorial
to Rudolph Valentino has been unveiled at
ij DeLongpre Park here. It is a creation of
Roger Noble Burnham, sculptor, and was
made possible by subscriptions donated by
film fans throughout the world. A large
crowd gathered as Dolores Del Rio pulled
the cord that unveiled the bronze figure.
Two French Playwrights
Signed to M G M Contracts
(Special to the Herald-World)
NEW YORK, May 13. — Jaques Deval and
M. Yves Mirande, French playwrights, have
been signed by Metro-Goldwyn-Mayer, and
have gone to Hollywood where they will begin
work immediately.
Mil j an, Kaliz Get Roles
In Chaney “Unholy Three”
(Special to the Herald-World)
HOLLYWOOD, May 13.— John Miljan
and Armand Kaliz were added to the cast
of “The Unholy Three” at M G M. Both
have prominent roles.
Jack Warner Builds Pool
In Deluxe Studio Offices
( Special to the Herald-World)
HOLLYWOOD, May 13.— Jack L. War-
ner is building a swimming pool in his new
offices at First National Studios. The of-
fices are deluxe.
Schulberg to New Y ork
(Special to the Herald-World)
HOLLYWOOD, May 13.— B. P. Schul-
berg left for New York this week for a
conference with Paramount studio officials
and to attend the Eastern sales conven-
tion in Atlantic City. He will visit San
Francisco on his return. Harold Burley
accompanies him.
Winfield Sheehan’s arrival is contemplated
and well planned for this week. Eight pic-
tures are keeping eight directors and eight
casts busy. Eight more pictures will be edited
and ready to project by the time the general
manager arrives. These are :
“Cheer Up and Smile”
“Good Intentions”
“One Mad Kiss”
“Rough Romance”
“Women Everywhere”
“So This Is London”
“Common Clay”
“Living for Love”
Wurtzel has promised he will have half the
season’s program finished and delivered in
New York by September 15.
Pathe
E. B. Derr came forth with an announce-
ment this week following closely upon his
promotion that Pathe is out to make pictures
with greater box office casts. His statement
appears to mean Pathe pictures will run to
all star casts in many cases. One of the
pictures, “Swing High,” has a cast consisting
of 16 feature or semi-feature players.
“Night Work,” an Eddie Quillan picture,
has 26 in the cast. Each of them has some,
however slight, box office quality in his name.
“Holiday” is much smaller in cast, but it
has 11 names in the cast and each of them
is of some note. Ann Harding’s name leads
the cast and it appears that Eddie Horton
will have the leading male role.
Columbia
Columbia is shooting five pictures. That
is a heavy program for that lot. At work
are “Hell’s Island,” “Sisters,” “Temptation,”
“The Man from Hell’s River” and “Rain or
Shine.” The last sounds like a circus picture.
Lowell Sherman puts on a new cap this
week when he begins the direction of “Law-
ful Larceny.” He will also play the leading
role. It is a picture being made from a play
FILM BUYER
▲
Footages on Late Releases
Footages determined since publi-
cation of the last FILM BUYER
SECTION are printed on page 61.
This supplementary service will be
printed weekly.
in which he starred a few years ago on the
stage in New York. He is on a long term
contract at Radio Pictures.
R K O has purchased the dialog and screen
rights for “Present Arms,” a musical comedy
hit from Broadway.
Upon the completion of their work in
“Dixiana,” Bert Wheeler and Robert Woolsey
were assigned to parts in “Half Shot at Sun-
rise,” war time musical comedy and to parts
in “Babes in Toyland.”
The studio has sent Luther Reed to New
Orleans with a camera to pick up shots for
“Dixiana.” The picture has been finished at
the studio, but a few location shots are
needed.
Hugh Herbert will direct the dialog for the
first wide film picture to be made by R K O.
It is a “railroad man” picture with a long
location trip with a setting of the Chicago
yards. The company is leaving this week.
Louis Wolheim has the chief role.
To T ravel 25,000 Miles
In Filming “Stalwart?*
(Special to the Herald-World)
NEW YORK, May 13. — One hundred
players and technicians left Los Angeles
on a special train bound for a score of
middle western cities between Butte, Mont.,
and Chicago, to photograph Radio Pictures’
railroad story, “The Stalwart.” More than
25,000 miles will be covered by the various
troups.
Sills and MacKenna Again
(Special to the Herald-World)
NEW YORK, May 13.— Milton Sills and
Kenneth MacKenna, with Sills portraying the
heavy role and MacKenna acting the juvenile
lead, have been cast together in another Fox
film, “The Sea Wolf,” Jack London’s famous
story.
Columbia Signs Writer
(Special to the Herald-World)
NEW YORK, May 13. — Lester Cohen,
novelist, has been added to the writing staff
of Columbia. Among his novels are such
works as “Sweepings,” “The Great Bear” and
“Aaron Praun.” Cohen comes to Columbia
from Paramount.
G. K . Spoor on Coast
(Special to the Herald-World)
HOLLYWOOD, May 13.— George K.
Spoor arrived in Hollywood this week for
a conference with RKO studio officials.
40
EXHIBITORS HERALD-WORLD
May 17, 1930
Songbirds to Appear in Forty
Feature Length Operatic Films
John Iraci of International Broadcasting Company Will Produce
These at Metropolitan Studios in New York — Paramount
Concentrating Short Production in East
By DOUGLAS FOX
NEW YORK, May 13. — Forty feature length operas will be made in New York
at the Metropolitan Studios by John Iraci, president of the International Broad-
casting Company. “Othello,” the first, has already been completed under the direc-
tion of Roberto Natalini with Manuel Salazar, Columbia recording singer, in the
leading role. It will be recalled that Audio Cinema recently completed the first
full length opera, “I Paggliacci,” to be filmed in sound.
More than 30 pictures have been made by
the smaller producers on the stages of Metro-
politan in the past few months. Among those
who have worked there are Chesterfield, Louis
Brock, Empire, Fitzpatrick, Raytone and
Richmont. Mark Sandrich and Louis Brock
will probably make 12 of Radio’s schedule of
30 comedies at the Metropolitan plant and
among Radio’s featured comics so far en-
gaged for filming here are W. C. Fields,
Clark & McCullough and Nick and Tony, a
new team. The producers are expected to
spend $25,000 for each comedy.
Paramount is concentrating most of its
short comedy production in the East and
Larry Kent has outlined a heavy schedule for
the New York studio. Those set for early
taking include Eugene & Willie Howard in
“The Raft,” Ritchie Craig in “By Appoint-
ment,” Lee Morse in an untitled original,
Lynn Overman in “The Motive” and another
picture in which the Havana Casino Orches-
tra, which topped the bill at the Palace re-
cently, will be featured.
As far as feature work is concerned, the
Four Marx Brothers are coming along on
schedule with “Animal Crackers.” These curi-
ous young men are confined to just one stage,
only just a little smaller than a city block.
It is built to represent a luxurious country
estate ultra modern in design, inside and out.
The only immodern things on the set, I am
given to understand, are the horses which
share a few sequences with the famous, flam-
boyant brothers. The complete cast of
“Animal Crackers” consists of the Marx four-
some, Lillian Roth, Margaret Irving, Lewis
Sorin, Jerry Goff, Robert Greig, and Miss
Dupont.
Jack Oakie has recovered from his larynx
troubles and will start work on “The Sap
from Syracuse” tomorrow. Meanwhile he has
made some retakes and additional scenes for
“The Social Lion,” his first starring picture.
Vladimir Dukelsky, Russian composer who
has been living in Boston and who gets his
screen credits tagged as Vernon Duke, has
“Legit” House Fills in
With Silents; Patrons Few
(Special to the Herald-World)
MILWAUKEE, May 13. — The
Davidson, local legitimate theatre, is
endeavoring to maintain a year-
’round policy by showing motion pic-
tures when legitimate productions
are not scheduled. Memory Week,
dedicated to Rudolph Valentino, is
being featured May 11 to May 17
with the theatre playing “The Son of
the Sheik’’ and “The Eagle.” The
previous week the theatre showed
“Richthofen, Red Ace of Germany”
and an old Chaplin comedy. The
house is not yet wired for sound and
this policy does not appear to be
meeting with a great deal of success.
Sherman Brown is operator of the
theatre.
joined the studio musical staff and is working
on a new score for “Heads Up.”
Buddy Rogers has left Hollywood to be
starred in this film which Victor Schertzinger,
who directed the boy in his recent picture,
“Safety in Numbers,” will direct here with
Helen Kane and Victor Moore featured.
Di-a-log
HOLLYWOOD.
TWO of the most exclusive clubs where
Hollywood finds its recreation and where
it reveals the gregarious side of its soul are
the Mayfair and the Embassy. In those de-
lightful places the movie sheiks and the czars
of the industry entertain their friends and
show off generally. It is in these places that
they fraternize.
The Mayfair looks little like a club and
in fact is merely a beautiful dining room on
the main floor of the Biltmore hotel in down-
town Los Angeles. The mahogany is of no
better quality than it is in Duluth, Minn., and
the linen in the tablecloths is just like we
used to buy in Zinn’s department store.
The Embassy is something else. It is op-
erated by Eddie Brandstatter, transplanting in
his affairs the time he formerly spent oper-
ating the Montmartre. It is strictly a supper
and dinner club. But where the Mayfair’s
function is to stage a program and party once
a month the Embassy offers dining room serv-
ice every day but no programs.
The latter has a membership list that cannot
be increased. A new member may be admitted
only by vote of a committee and then only
upon the retirement of an old member.
The cuisine is of excellent quality. It is no
better however than Brandstatter’s Mont-
martre for in fact the food for both places is
prepared by the same chefs.
Visiting tourists are disappointed upon
learning these days that their idols no longer
dine in places where they can be gazed upon.
There are no balconies at the Embassy where
visitors may stare.
▲ A A
Three years ago there were 22 ac-
credited representatives of periodicals
devoting their time to motion picture af-
fairs. Today there are 110.
AAA
There are only about 22 however who are
unaffected by the glamour of the people they
write about.
AAA
Press parties have grown to be rarer than
they were three years ago, because of the
growth of the journalistic circle. Occasion-
ally one occurs that is worth attending. The
last one of that kind I recall happened two
months ago. It cost Albertina Rasch $3,000
to stage.
DOUGLAS HODGES.
NEW CONTRACTS
(Special to the Herald-World)
HOLLYWOOD, May 13.— Jack Mulhall.
RKO. Longterm. Four films.
▲
George Hill. M G M. Long term. Directs.
A
Wallace Beery. M G M. Long term.
▲
James Neil. RKO. Dix film.
A
Francis Ford. Universal. “Indians Are
Coming.” Chapter play.
▲
Herman Pale y. Fox. Test director.
A -
Roxanne Curtis. Fox. Long term.
▲
John Steppling. MGM. One picture.
Lila Lee. First National. Beaudine film.
▲
Bert Lytell. Columbia. “Brothers.”
A
Virginia Sale. First National. “Broken
Dishes.”
A
Marcia Manners. Paramount. Long term.
A
Jacques Cartier. Sam Goldwyn. “Whoopee.”
▲
Ilka Chase, Dorothy Jacobson, George Brent.
Fox. Short terms.
A
Mildred Van Dorn. Fox. “Devil With
Women.”
A
Sue Carol, RKO. Long term.
A
Helen Garden. Paramount. Long term.
Concert singer.
A
Cyril Hume. M G M. Writer. Long term.
Gus Shy. M G M. “March of Time.”
A
Robert Thornby, Ed Brady. Pick ford.
“ Forever Yours.” One film.
A
Reeves Eason. Pathe. Directs. “Rawhide.”
▲
Yves Mirande. MGM. Writer.
A
Scott Littleton, Hal Davitt, Billy West,
Hampton Del Ruth, Darmour. Writers.
▲
Ann Christy. Mack Sennett. Three come-
dies.
A
Douglas Fairbanks, Jr. First National.
Beaudine film.
▲
Sanderson Twins. Pick ford. "Forever
Yours.”
A
Don Francis. Universal. “Indians Are
Coming.” Chapter play.
▲
Paul Hurst. RKO. Dix film.
HACKER.
Columbia Signs Schine
For Buck Jones Films
( Special to the Herald-World)
NEW YORK, May 13. — The Schine circuit
has signed the entire series of eight Buck
Jones Westerns, to be distributed by Columbia
during the coming season.
Columbia has signed Harry Woods to play
a role in the Buck Jones Western which is
being made under the title of “A Man from
Hell’s River.”
Engage English Actor for “Grumpy”
NEW YORK — Paul Cavanaugh, English actor
whose first stage appearance in New York won him a
contract with Paramount, is to play the menace role
in Paramount’s forthcoming picture, “Grumpy,” fea-
turing Cyril Maude.
0 May 17, 1930 EXHIBITORS HERALD-WORLD 41
w
SERVICE ON PICTURES
THE DEVIL’S HOLIDAY
PRETTY DEVILISH ALL THE SAME! Pro -
duced and distributed by Paramount. Story ,
adaptation, dialog and direction credited to
Edmund Goulding. Cast: Nancy Carroll, Phil-
lips Holmes, James Kirkwood, Hobart Bosuorlh,
Ned Sparks , Morgan Farley , Jed Prouty, Paul
Lukas, ZaSu Pitts, Morton Downey , Guy Oliver ,
Jessie Pringle, Wade Boteler, Laura La Vernie.
Footage , 6734. Release, May 24.
Seen by DOUGLAS FOX in New York
Jf YOU’VE seen Nancy Carroll’s sweetness
and demureness in the several pictures in which
she has appeared of late, “Devil’s Holiday” is
going to be a bit of a surprise for you, and a
good surprise, at that. For in this, her latest
Paramount picture, the young woman, whose
chief virtue heretofore has been a certain dain-
tiness and a pleasant voice, gives a strong, grip-
ping dramatic performance worthy of some of
our popular dramatic actresses.
The picture is also noteworthy for the grad-
uation of Phillips Holmes, promising son of
the well-known legitimate actor, also in pictures
now, from the small, if featured parts, as in
“None but the Brave,” to a stellar role. For
Holmes is the hero, young and frightfully boy-
ish, if you will, hut the hero, nevertheless, of
“Devil’s Holidav.”
The story of this picture concerns an old,
righteous and wealthy family from the wheat
and Bible belt. Ezra Stone, stern, religious,
kindlv, has brought up his sons, Mark and
David, as puritans pure and simple. I mean
puritan in its rarer connotation. The Stone boys
are fine, upright fellows — not snobs. David is
the younger of the two, more inclined to be
impetuous than Mark, whose business it ap-
pears to he to watch over him. In the big eitv
in a hotel, David meets a manicurist and falls
in love with her. She is. it seems, many things
to many men, but not all things to any one of
them. And she goes around with a group who
are not exactly careful as to how they obtain
money so long as they obtain it without having
to resort to violence.
At any rate, David falls for her, and falls
very hard indeed. Mark hears of it and comes
post-ha«te to the citv to rescue the erring son
from the clutches of evil. Dav'd is furious at
this interference, urges Hallie Hobart, the girl,
to marry him. She refuses. Then Mark insults
her and she marries David to revenge herself
upon the Stones. Mark and his father are
thunderstruck and Mark is not quite nice when
the voung couple come home to the great house
in the wheat belt. There Hallie takes S50.000 to
go and never come back. Mark and David have
a tussle and the young husband is seriously
iniured.
Hallie goes back to the big city. She throws
a noisy narty and gets readv to spend the rest
of her &50,000 in Paris. Meanwhile, David is
desperately ill and constantlv calling for her.
His father goes to town, but the behavior of the
girl so shocks him that he cannot ask her to see
his son. At his departure her conscience really
begins to trouble her and she discovers that she
is smitten with the hoy. Back to the big house
she goes, suffering humiliation at the hands of
Ezra and Mark, returning their money, con-
fessing herself a cheat and finally bringing
David around to some semblance of life and
happiness.
All this may sound rather bare on the face
of it, but I assure you that it’s a much meatier
tale than I can convey in print. And through-
By T. O. Service
HEROINE OF THE WEEK
NANCY CARROLL whose great performance
in Paramount* s **The Devil's Holiday ** classes
her among the better dramatic actresses of the
screen.
out Nancy Carroll gives a great dramatic per-
formance. Hard-boiled one minute, tender the
next, and beautiful all the way through, she hits
a very high average in this picture. Young
Holmes does well, too, and Ned Sparks deserves
praise for a small but drolly characteristic
performance.
WEDDING RINGS
I THEREIN LOVE IS BOTH BLIND AND
DUMB. Produced and distributed by First
National. Directed by William Beaudine.
From the novel by Ernest Pascal. Adaptation
by Ray Harris. Photographed by Ernest
Haller. With H. B. Warner, Lois Wilson, Olive
Borden, Hallam Cooley , James Ford, Kathleen
Williams and Ailden Manning. Release date
December 14, 1929 . Sound footage 6621 feet.
Seen by HARRY TUGEND in New York
UHP
1 HE DARK SWAN,” the novel from
which this picture is adapted, deals with a
man’s problem in choosing between two sisters,
one a beautiful, but flighty, shallow and flirta-
tious flapper, and the other a homely, in fact,
ugly, but sincere, reserved and tender girl.
And so, by casting Lois Wilson in the role of
the latter, the picture version fails to lay a solid
and credible foundation for its theme. Not that
her acting leaves anything to be desired, for
she gives a splendid performance. But she is so
much more beautiful and physically desirable
than her rival that the man’s decision to marry
the sister seems totally incredible. So H. B.
Warner, placed in the difficult characterization
of the man who chose so unwisely, is to be
commended upon a performance so capable
and sincere that he succeeds in invoking our
wholehearted sympathy rather than deservedly
disdainful contempt.
Lewis Dike, wealthy and cultured, who pre-
fers peace and quiet to participation in loud
and boisterous parties, marries the vivacious
Eve Quinn, and learns too late that her subdued
sister Cornelia would have been a much more
desirable choice. Eve continues her wild tac-
tics, which force him to seek the companionship
of her sister. The discovery that Eve has been
having an affair with, and even supporting, a
despicable young man who tries to blackmail
Cornelia, results in Lewis’ decision to divorce
her and marry Cornelia.
The dialog is, for the most part, very good,
as is the direction. In spite of the physical
incongruities of the characterization of the two
sisters, the picture does manage to hold our
interest.
SONG OF THE FLAME
IT’S SOMETIMES HOT IN RUSSIA! Pro-
duced and distributed by First National. Di-
rected by Alan Crosland. From the operetta
by Oscar Ilammcrstein and Otto Harbach.
Music by George Gershwin and Herbert Stot-
hart. Adapted by Gordon Rigby. Photo-
graphed in Technicolor by Lee Garmes. With
Alexander Gray, Bernice Claire, Noah Beery,
Alice Gentle, Bert Roach, Inez Courtney, Shep
Camp, Ivan Linow.
Seen by HARRY TUGEND in New York
In “Song of the Flame,” Alan Crosland, the
director, has handled his crowds like a master.
Their singing, dancing and harmony of action
are the outstanding features of this operetta,
which is full of splendid music and color. Story
and adherence to historical fact are somewhat
sacrificed for situations lending themselves
more aptly to a wide variety of songs. In true
operatic style, a somewhat distorted version of
the Russian Revolution is sung to us, rather
than told.
Anuita, a peasant girl, arouses all Russia with
her “Song of the Flame.” Konstantin, a schem-
ing revolutionist, uses her to incite the people
against the ruling royalty until the reins of
power are in his own hands. Prince Voloyda
falls in love with Anuita, not knowing that she
is The Flame. Konstantin invades and cap-
tures the province of the prince. He permits
the prince to leave the country in exile and puts
Anuita in prison when she tries to hamper his
plans. After collecting a fortune in jewels and
money confiscated by his men in their raids, he
releases Anuita and tries to induce her to leave
the country with him. He is interrupted by the
entrance of the Prince and officials of the Red
government, who have discovered his treachery.
The Prince and Anuita go back to rural happi-
ness in the village.
Bernice Claire, as Anuita, sings her role with
a beautiful and dramatic quality which brought
forth salvos of applause from an appreciative
first night audience. Alexander Gray does full
justice to the vocal possibilities of his character
as the Prince. Neither of them, however, can
act nearly as well as they sing. Noah Beery, as
Konstantin, is a virile, deep basso example of
how both can be done to perfection.
There is a noticeable shortage of comic relief,
which, I think, accounts, for the tediousness of
some portions of the picture. However, there is
sufficient romance, music and beauty to please
and satisfy the many lovers of screen operetta.
42
EXHIBITORS HERALD-WORLD
May 17, 1930
Harbor Beach, Mich.
DEAR HERALD-WORLD:
We drove in here today in a blinding blizzard. The windshield was
plastered with snow and we could hardly see where we were going,
but we got April Shower stopped just in time — 20 rods more and we
would have driven right down into Lake Huron, and April Shower
can't swim.
One reason why we don't like this country is that if you don't watch
out you will drive into Lake Huron or Saginaw Bay, and they are
both wetter'n sop. When we stopped here we looked around to see
if we could see any Eskimos hut the only person we saw who looked
like one was G. G. Shipley, who operates the Community theatre.
But speaking of the Community theatre: You would be surprised
to find as fine a theatre as this one up here in a country where two
consecutive days of sunshine haven't been known since the pilgrimage
days of Father Marquette, and you might also be surprised to find as
fine a manager as G. G. Shipley, and we might also suggest that the
Community theatre and Mr. Shipley are largely responsible for Henry
Ford having his summer home up here. Henry, you know, is very
fond of pictures, especially newsreels showing the Ford factory and
the Fordson tractors.
Hereafter when you eat corn starch pudding, or they sprinkle
starch on your collars, just think of G. G. Shipley, for he is the man
who has a lot to say regarding the operations of one of the largest
starch mills in the country, and they ship the product out in car
load lots.
Mr. Shipley says they ship several cars of starch to Nebraska every
year, which no doubt accounts for why those babies out there all
wear stiff collars. They ought to ship some to Hollywood. Hereafter
when we get home, we are going to have our wife give us corn starch
pudding three times a day just so we won’t forget Mr. Shipley and
his Community theatre.
We presume our old friend Reeves at Menard, Tex., can't under-
stand how they could have blizzards up here at this season of the
year, but he forgets that there are 2,000 miles, not counting the turns
in the road, between Menard, Tex., and Harbor Beach, Mich., and the
direction is straight toward the North Pole. Down there they are hug-
ging the Blizzard fans and widows, while up here they hug the
radiators and hired girls. We are pretty well satisfied with either
locality, and Mr. Shipley says he likes Harbor Beach on two accounts.
Radiators is one of 'em.
* * *
Detroit.
Detroit has several things to be proud of. One is the narrowness
of the Detroit river between Detroit and Windsor, Canada, which
makes it convenient for the bootleggers to deliver their merchandise
on schedule and thus avoid blocking traffic. Another is Henry Ford.
Hank, you know, is the fella who has reduced distances in this
country by many millions of miles, for when you crank up one of
his Fords and start for Hollywood you are out there before Aiinee
Semple McPherson gets through taking up the collection, and that’s
why Aimee drives a Ford.
Our principal personal reason for liking Detroit, however, is Mr.
Richey, manager of the Motion Picture Theatre Owners of Michi-
gan, and while Mr. Richey wouldn’t want us to stress his importance
too much, yet we feel at liberty to say that Michigan has the best
theatre owners’ organization of any state we have thus far visited,
and we have visited a lot of ’em. The success of this organization
we attribute in no small measure to the untiring efforts and to the
honestly and integrity and fairness of Mr. Richey.
* * *
Lansing, Mich.
Michigan has got the blues. It has been a long time since we have
been in a state where hard times has been the principal topic of
conversation like it is here. When the automobile factories start lay-
ing off men everybody seems to close up like a clam. It reminds
us very much of an oil town after the field has been drilled out.
Our judgment is that the automobile industry has reached the
saturation point and from this on it will be a question of hunting
for customers rather than customers hunting for automobiles, for
wherever we go we see acres of used cars that are being offerd for
sale at about any price one wants to pay, and this doesn’t make a
very bright outlook for the new product. When we note this condi-
tion we can't help but hark back to our oft repeated contention, and
that is, if you want to do a stable business you should go out where
Corn is King and Sow is Queen, and where the families average six
(not counting the old man), and the hired girl takes a bath every
Saturday night. That’s the country we came from and that’s the
country we want to go to. That’s “Out Where the West Begins” and
the twilight lingers.
* * *
Battle Creek, Mich.
This town is noted for two things, breakfast food factories and
hospitals. Each is somewhat dependent upon the other and both are
doing the most thriving business of any we have thus far found in
the state. There are five theatres here and none of them seems
to be up to the standard of a first-class house.
At Mason we met Roy Addams. You know, you can’t get in or
out of Mason without meeting Roy, in fact, you wouldn’t want to.
Next Sunday Roy opens his theatre with sound, and if there is a
man, woman or bulldog within thirty miles who hasn’t been advised
of it, he is either deaf, dumb, blind or got the mumps. Roy, as
you know or ought to know, is the boy who gives you so much de-
pendable information through the “What the Picture Did for Me”
department and his consistent writings for that and other depart-
ments, ought to be a lesson to a lot more of you guys who seem to
be getting lazier and lazier every day.
* * *
Yesterday we drove into Lake Odessa and recognized the hotel
we stopped at when we were there four years ago. The bedbugs
that night held high carnival on our carcass and unanimously de-
cided that Nebraska meat had the best flavor of any they had ever
encountered. One old bull bedbug filled his hide so full of us that
he died of cholera morbus before midnight. H. H. Chase of the
Diamond theatre called our attention to this and he is still laughing
at what we said about it at that time.
At Bellevue, Arthur E. Bitters, who is traveling with a stock com-
pany, saw the sign on the back of our car and he rushed into the
theatre to tell us how near he and Charley McCabe came to blows
last season over in Wisconsin. Charley operates a theatre just over
the line in Wisconsin, and Bitters wanted the HERALD-WORLD
and Charley wouldn’t let him have it because he hadn’t had time to
read our colyum, and just as the gong sounded for the first round, a
broom peddler stepped in and stopped the rumpus by offering to
sell Charley a dozen brooms at 50 per cent discount, which was only
30 per cent more than he could have bought them at a local store.
This goes to show what the boys will do to get to read our colyum,
which makes us wonder if this country will ever make any intel-
lectual advancement.
J. C. Jenkins,
The HERALD-WORLD man.
P. S.- The HERALD- WORLD COVERS THE FIELD like an April
shower.
May 17, 1930
EXHIBITORS HERALD-WORLD
43
SOUND PICTURES
F. H. RICHARDSON on PROJECTION
BLUEB00K SCHOOL QUESTION NO. 51. — Explain just why batteries must not be used
for amplifying immediately after charging. Just for what reason is it necessary, when using
sets which have a C battery, to keep that battery at the proper voltage? How may you ascer-
tain the correct voltage between the contact studs of the C battery? How often should the C
battery he inspected and tested? What does a high plate current indicate?
CLEARING UP CONDENSER ACTION
AS I have many times told you, though
having very fair knowledge of electrical
action, I am not an electrical engineer.
And every little while something comes up,
slaps me on the wrist and informs me that
I don’t know it all, not by a darned sight.
From Rudolph Roller, projectionist of
the Bay View theatre in San Francisco,
came an answer to Bluebook School ques-
tion No. 35 which had me floored. I even
started to tell him he was wrong — had the
letter written, in fact. Then I took a sec-
ond (or was it a fifth squint?) at his answer
and tore the letter up.
Here is question No. 35 as asked:
“Describe in just what manner the insulat-
ing material of an electrical condenser is
under strain when the condenser is charged.
Does a condensed retain its charge, if not
shorted, when the current supply is cut
off? Tell us just what is meant by ‘ca-
pacity’ in a condenser.” Roller replies to
the questions as follows:
“The insulating material (termed ‘dialec-
tric’) of a condenser is under strain when
the condenser is being charged, because the
electric forces impressed upon the plates
are transmitted through the dialectric be-
tween them. Different insulating materials
have different powers of transmitting the
lines of force. This is termed the ‘Specific
Inductive Capacity’ (s.i.c.). For example,
s.i.c. of glass is greater than that of wax,
and that of wax greater than that of air.
Nearly all insulating solids have a higher
s.i.c. than air.
“Secondly: Yes, a condenser does retain
its charge for quite a time, when not short-
ed, after the current supply is shut off.
Later electric discharge may take place in
the form of; a ‘disruptive discharge’ — that
is, when the electric strain overcomes the
dialectric strength of the insulating
material.
“Thirdly, a form of condenser much
used consists of numerous sheets of tin-
foil, insulated from each other by means of
parafined paper or other dialectric, such as,
for example, mica. Alternate sheets of tin
foil (conductors) are connected together as
to form two large conductors placed close
together, but insulated from each other. It
therefore follows that the capacity of a
condenser depends directly upon the area
of surface of the two tinfoil conductors.
“The capacity of a condenser is greater
when the distances separating the conduc-
tors (tin foil) is diminished, or the capacity
is inversely proportional to the distance
they are apart. Also the capacity of a
condenser depends largely upon the nature
of the medium through which the lines of
force must pass — the dialectric.”
That “lines of force” had me stumped.
However, when not sure, I fortunately have
a certain source of information, to which
I immediately applied. Here is the answer:
“Dear Mr. Richardson:
“I believe your difficulty in this matter
will be cleared up by bringing out the fact
that there are two kinds of ‘lines of force’;
namely, electrical and magnetic (also called
electrostatic and electromagnetic).
“When there is a current passing through
a conductor, that conductor is surrounded
by electromagnetic lines of force, exactly
as we have them at the poles of a magnet.
Also, and this is the point I believe is not
clear to you, whenever there is voltage on
a conductor, even though there be no cur-
rent flowing, there are electrostatic lines of
force surrounding that conductor. The ex-
istence of these electrostatic lines of force
are shown by their action upon magnetic
materials, such as iron filings, placed near
the conductor. They instantly form into
circles, as per A in the drawing.
“The resistance of electrostatic lines of
force is shown by their effect upon insulat-
NOTICE
OUR editor recently piiblished an
article concerning a trip he and his
daughter will make this summer. It has
been found necessary to postpone the
start until about June 25, in order to
permit time for all delegates to return
from the I A convention. Several East-
ern unions raised the objection that the
time of arrival in their city ivould come
while their delegates would be away at
the convention. The change was made
to take care of that condition.
ing materials, which they attract or repeal,
just as magnetic lines of force act upon
magnetic materials. They radiate from the
conductor, as shown in the drawing at B.
“Now, as we all know, magnetic lines
pass through air and insulators. Electro-
static lines do. exactly the same. There-
fore, if we have two condenser plates with
a sheet of insulating material between them,
and voltage is applied to the condenser
plates, then we will have electrostatic lines
of force stretching from plate to plate of
the condenser through the insulating ma-
terial— dialectric — as per C in the drawing^
“The electrical tension of these lines of
force is what really makes the condenser
act as such and gives it its charge. The
more lines of force a given voltage pro-
duces in a material, the bigger the charge
we can get into a condenser insulated with
that material, other things being equal.
That is what Mr. Roller refers to on the_
fust sheet of his answer. The existence of
the electrostatic lines of force in the insula-
tor does not mean that current is passing.
It is the voltage on the plates which sets
up the lines of force in the insulator. They
constitute and are an electrical strain.
“A rubber band is the mechanical analogy
of a condenser. The pull upon it corre-
sponds to the voltage. The amount it
stretches is the charging current, and we
have mechanical lines of force in the
stretched rubber, by virtue of which it ex-
hibits its elastic action. Mr. Roller’s an-
swer is 100 per cent correct.”
And that, gentlemen, should make the
action of condensers a lot more clear to
many. I know it has cleared up for me
one or two points which were decidedly
hazy before reading it. I knew of elec-
trostatic lines of force, of course, but I had
never considered their application to con-
denser action, therefore Roller’s answer
looked wrong to me at first glance.
44
EXHIBITORS HERALD-WORLD
Hay 17, 1930 fi
THE ANCESTRY OF SOUND RECORDING !
'T'HE silent screen’s first story dates back
only to 1903 to “The Great Train Rob-
bery.” Every succeeding year for a quarter
of a century brought forth some new step,
some progress in story or production or both.
Three or four years ago most of the novel
themes and treatments had been tried. The
simple pictures had grown into productions
costing millions of dollars. There seemed no
end in sight. In that extremity any novelty
had an appeal. Sound as an aid to pictures
‘Vice-President, Electrical Research Products, Inc.
Copyright, 1930, Academy of Motion Picture Arts
and Sciences. Printed in U. S. A.
H. G. Knox*
had always been in mind but in recorded form
it had never been a success. The motion pic-
ture industry was puzzled and was in a re-
ceptive mood for treatment.
In certain southern states the witch doctor
still exists. In his community the conjurer
is a most influential person. Problems pre-
sented to him are endless, and range from
bringing together two lovers to putting away
an obnoxious person. Much of the conjuring
is done with magic potions.
Take the horn of a toad, the fang of a
snake, some graveyard dust, all mixed to-
gether with the blood of a dog. Make into a
w
tt
Cl)
cake, burn the cake over a charcoal fire, wrap
the ashes in red flannel and place under the „
houses of the victims. This is very strong .
medicine and immediate results are guaranteed.
Two or three years ago the motion picture <
industry visited the conjurer of the East. '
The electrical witch doctors made a brew — -
a strong one. It contained, among other in- ,
gredients, the horn of a radio, the needle of
a phonograph and some studio dust. All of ■
these elements were moistened with the tears ^
of a producer and made into a record. The
record was cremated in an electrical labora-
tory, the ashes wrapped in a film of celluloid ^
and placed on the doorstep of the motion 1
picture industry. The intent of the magic was
merely to bring the two lovers, sound and
silver screen, together. As of historical in-
terest it may be remarked that the parents of
the silent screen almost suffered a nervous
breakdown during the courting and early mar-
ried days of the young couple.
In referring to the horn of a radio, the 1
needle of a phonograph, one does not exag- 1
gerate because actually the “talkie” as we 1
know it did not descend from the attempts j
of the early inventors to produce talking mo-
tion pictures; it came down through a num-
ber of other sciences and devices, and owes
almost nothing to the earlier attempt in the
talkie art. Edison contributed much to the
sound picture of today but his contribution
came through the phonograph rather than
through his own sound picture attempts as
represented in his Kinetophone and his Cam-
eraphone. The incandescent lamp invented by
Edison is also an indispensable component of
the modern talking picture machine. The
casual historian of the talkie is apt to refer
to these early talking picture ventures, such
as Edison’s, and then jump lightly to the talkie
as we now know it. The early talkie ex-
periments themselves left no trail, but in the
days when they were being attempted, the real
talkie development in other fields had its be-
ginnings.
AAA
Every industry has periods of apparent de-
velopment and periods of apparent stagnation.
Often in the quiet intervals basic ideas are
being developed which later make possible
spectacular achievement. For long years the
talkie outwardly stood still. Its sudden attain-
ment of commercial success was, however, but
the culmination of a long period of incuba-
tion. The talkie is not a primary development;
it is an hybrid of other growths.
In 1857 Leon Scott, in France, recorded
sound waves on his phonautograph but he
could not reproduce sound from his wavy
line on smoked paper.
AAA
In 1877 Thomas A. Edison announced the
successful recording of sound on a cylinder
coated with tinfoil, and even more important,
the reproduction of sound therefrom. Much
time, thought and patient research were put
into this device, to be known as the phono-
graph. The next two important developments
in the phonograph were : first, the introduc-
tion of wax in the form of a cylinder or disc
as the substance on which the record was
engraved, and second, a method of duplicating
records in any desired quantity from the wax.
Because of the inability to play it more than
a few times before it wore out, the original
cylinder was obviously of no commercial value,
and without duplication it could serve but few
listeners. At this juncture the electrotyping
art came to the aid of the phonograph and
made possible by successive electroplating
steps, the production of the stampers under
which the flat disc records are now pressed
wholesale.
In those days bear in mind that the sole
source of power available to cut the record in
the wax, and later to reproduce the audible
Is the Robot Fooling YOU?
The Paris correspondent of “ VARIETY ” reports:
“The music-wise Continentals object violently to mechanical
music (in the theatre ).“
W
EW-5
American rederation of Musicians
1440 Broadway, New York, N. Y.
Gentlemen: Without further obligation on
my part, please enroll my name in the Music
Defense League as one who is opposed to the
elimination of Living Music from the Theatre.
I AT, then, if Europeans thus prove their
“music-wisdom,” are we North Americans
supposed to be, that we are asked to accept
mechanical music — and mechanical music
only — in the theatre? Music-stupid, perhaps?
Well, at least 2,000,000 theatre patrons have
rejected that characterization by joining the
Music Defense League. They mean that
they want Real Music, not Canned Music
exclusively, in the theatre.
If you value the Art of Music, you too,
should be numbered among the “music-wise.”
Just sign and mail the coupon at the left.
The American Federation of Musicians
(Comprising 140,000 professional musicians in the United States and Canada)
JOSEPH N. WEBER, President , 1440 Broadway, New York. N. Y.
EXHIBITORS HERALD-WORLD
45
Hay 17, 1950
I sounds therefrom, was, in the case of a
r speaker, the power of his vocal cords._ The
average vocal power of a human being is
:icnly ten-millionths of a watt — an amount of
energy hopelessly impotent when it comes to
, cutting an adequate groove in a record. More
power was needed, but was not then forth-
coming. At that point, for the time being,
the phonograph stood still. The airplane of
i Langley was a success as to wings and body,
but like the phonograph, lacked a power
plant.
In 1876, in an improvised laboratory in
Boston, after weary months of labor, Mr.
Alexander Graham Bell said over an electric
wire to his co-worker, Mr. Thomas A. Watson,
jin an adjoining room — “Mr. Watson, come
here, I want you.” On that March day the
Telephone was born. It would be a needless
i waste of time to appraise the importance of
i that event, nor is it necessary to outline the
developments in the art of telephony. In the
( course of this development, however, came the
modern transmitter, the receiver, the lines,
switchboards and other instruments that now
! contribute so vitally to our daily life. Local
('telephone service came into being, but beyond
i limited distances the voice could not be urged,
i: However much they had improved the local
[instruments and loaded the lines, the engi-
neers were unable to “push” the speech to any
[(considerable distance over a single pair of
'[copper wires, even though the wires were
large. As had the phonograph, here the tele-
phone stopped, and for the same reason — for
want of power.
Back in 1867 Clerk Maxwell in England
prophesied that one day a phenomenon, in-
volving the transmission of electrical energy
i, without conductors, would be discovered. In
1887 Heinrich Hertz fulfilled Maxwell’s proph-
ecy by transmitting in a laboratory electrical
l energy without wires. The so-called Hertzian
waves made the radio prophecy a reality.
Marconi and others of illustrious name de-
veloped this science to a point where rela-
Pioneering
!n Service
The twelfth paper in the School
on Fundamentals of Sound and
Sound Pictures, founded by the
Academy of Motion Picture Arts and
Sciences, is published herewith. This
constitutes the twelfth paper in the
Technical Digest.
The HERALD-WORLD has pio-
neered in the servicing of exhibitors
with the most beneficial information
in the field of sound. The Blue Book
School, conducted by F. H. Richard-
son, has been a Bible of Sound. And
the Technical Digest articles, all by
specialists in branches of sound re-
cording and projection, have brought
innumerable letters of commendation.
The publishing of this series of pa-
pers in the HERALD-WORLD be-
gan with the issue of January 25.
tively large amounts of energy could be
emitted from a sending station, but the im-
perfect coherers and other devices used at the
receiving end were unable to detect and mag-
nify the very small amounts of energy up to
a point of audibility. Thus we find three
epoch-making marvels— the phonograph, the
telephone, the radio — all willing tools, but in
the most literal sense of the word, “power-
less.” This was truly a period of stagnation,
and from what direction help was to come no
one knew.
Largely in Germany physicists and chemists
during the foregoing years had discovered that
the conductivity of the metal selenium varied
with the amount of light shining upon it.
These experiments led to the useful selenium
cell. When certain metals notably potassium
and caesium are spread out in the form of a
coating on the inside of a vacuum globe a,
so-called, photoelectric cell is obtained. For
handling the wide band of frequencies in
sound reproduction the photo-electric cell has
many advantages over the selenium cell and
i.s generally used.
All the diminutives in existence would
hardly do justice to the tiny amount of energy
a photo-electric cell produces when excited by
light, so here is another useful but helpless
servant waiting for science to bring to it more
power. It is impossible to over-emphasize the
standstill in many branches of electrical science
at this period, which might well be called the
“Powerless” era.
To John Ambrose Fleming, an Englishman,
is accredited the invention of the two-element
vacuum tube, and to Dr. Lee DeForest,
amongst others, its development. DeForest’s
particular contribution was the addition of a
third element to the tube. The DeForest
audion came to notice in 1906 and 1907 and
was immediately used in the efforts then going
on to produce the radio telephone.
The vacuum tube brought a climax in our
otherwise dull historical narrative. Our
orchestra — having thus far played soft music,
will not burst forth in a blare of trumpets and
the crash of brass — because on the stage there
now appears the principal actor of sound pic-
tures— the amplifier. Here at last on a silver
platter was presented to the waiting electrical
world, including the short distance telephone,
the infant radio, and the whispering phono-
graph, the priceless boon they awaited —
POWER. More or less the progress of civil-
ization can be measured in man’s success in
harnessing power. Tractor-tilling a huge field
by one man is, by comparison to the man with
a hoe, but a harnessing of power. In the
realm of electricity no single device has per-
haps meant so much to humanity as the
vacuum tube and its resultant amplifier.
In 1915, thirty-nine years after the epoch-
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46
EXHIBITORS HERALD-WORLD
The architect’s idea of the new general office building being put up by R C A Photophone
at Santa Monica Boulevard and Orange Drive in Hollywood. The building, Spanish in
architecture, will have 10,000 feet of floor space, and besides nine administrative offices
there will be a small sound theatre, space to demonstrate the new portable, a recording
room, projection room, development laboratory, sensitometric room, and a large warehouse
and repair department.
making utterance in his little work-shop,
Alexander Graham Bell in New York spoke
to his old friend, Thomas A. Watson, in San
Francisco, once more, saying “Mr. Watson,
come here, I want you.” On this occasion it
would have taken Mr. Watson three or four
days to comply with Mr. Bell’s request. In
the original conversation of 1915, spanning the
American Continent, only six amplifiers were
used, but the long-distance telephone was an
accomplished fact. Today the American Tele-
phone and Telegraph Company uses in its long
distance lines nearly fifty thousand amplifiers.
The year 1915 also saw the human voice re-
layed from Arlington to San Francisco, Hono-
lulu and Paris by radio telephone. Through
the introduction of amplifiers the fetters which
limited the telephone’s span on land and sea
were loosed, and one may now telephone by
wire and radio from continent to continent
with distance and oceans no longer a bar.
AAA
One man on a soap-box may inspire a small
crowd but not a large one. His unaided vocal
energy of ten-millionths of one watt is a puny
implement. Compare ten-millionths of a watt
to the energy of an ordinary 60 watt lamp,
for example. Even 60 watts seems little
enough. During the latter part of the war,
in one of the Liberty Loan drives, New York-
ers will remember Liberty Lane. Liberty Lane
was a section of Madison Avenue along which
were located loud speakers connected through
amplifiers to a microphone. Orators were
few; the need for funds was great. One
man at the microphone could thus address
endless throngs in the street, broadcasting his
message of patriotism and thrift. This was
perhaps the first conspicuous demonstration of
the public address system — a combination of
microphone, amplifier and loud speakers. Pub-
lic address systems were also used indoors
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Descriptive Literature on Application
BEADED SCREEN CORD
448 VVtST 37™ STRJELT N.Y.
FACTORY ROOSEVELT, NEW YORK
at the presidential nominating conventions of
1920 and again outdoors at the inauguration of
President Harding in 1921. Radio broadcast-
ing came into being about this time, as sta-
tions WJZ and WEAF started their careers.
As far back as 1847 the idea of transmitting
pictures over electric wires had been thought
of. In 1908 Knudsen in Norway actually did
it True enough, the pioneer attempts were
crude but considering the niceties of the de-
vices required there is small wonder. In pic-
ture transmission each tiny dot of the original
picture surface must be transmitted over wires,
and must be deftly placed at exactly the cor-
responding needle point at the receiving end
and at exactly the same density. Light must
be converted into electricity, sent over wires,
and reconverted into light. In a number of
the larger cities of the United States you can
hand a photograph to a telegraph messenger,
and an hour or two later have it delivered
in another city thousands of miles away.
Telephotography is pertinent to our subject
because in this remarkable machine, developed
by the Bell Telephone Laboratories, we find
several of the problems later to be faced in the
talkies, and several of the devices for this
solution.
A A A
The year 1925 deserves a word because in
that year electrically recorded phonograph
records with reproducers and horns of scien-
tific design placed a lagging phonograph in-
dustry once more on commercial feet. Also
during the period of 1922 to 1925, successful
examples of the modern commercial talking
picture were shown. Two experiments of
promise were the Phonofilm of DeForest and
the General Electric Pallophotophone. In
Europe, notably in Germany and Denmark,
experiments in talkies had come to light. But
posterity is never so much concerned with re-
search and scientific demonstration as it is with
commercial success.
AAA
On the sultry evening of August 6, 1926,
Warner Brothers and the Vitaphone Corpora-
tion, at Warners Theatre in New York, showed
“Don Juan.” There was a stirring orchestral
accompaniment, but no orchestra. Preceding
the feature picture Mr. Will Hays, from the
screen, made an address, and songs were sung
by Marion Talley, Anna Case and Martinelli.
Mischa Elman and Zimbalist contributed with
their violins. On that evening a startled
audience heard the first commercially success-
ful talking picture in the world. As far as
the motion picture industry is concerned, sound
came that night to the silent screen.
In January, 1927, William Fox showed
greatly improved sound recorded on film, and
followed not long afterwards with the first
movietone news reel, and during 1928 the
larger motion picture producers made up their
minds that the talking picture had come al-
May 17, 1930 ■
though as to its future one man’s opinion was 'I (
as good as another’s. In 1928 the Motion Pic- 1
ture Industry contemplated the cold, cold
water and took its plunge.
Up to this time most of the developments '5
and other happenings had been in the East.
Hollywood, left somewhat uncertain as to its
future, was still quiet. Things changed.
Hollywood, the capital of the silent motion ^
picture world, felt the first rumblings of its ?'
reincarnation with a voice. Skeletons of !;
sound stages began to rise, and in Hollywood
when things rise, they rise. There were few
sound experts, none of course with actual
talking picture experience, no suitable stories ‘
for sound pictures, and the merest beginnings
of stages and recording equipment. Shortly
after the frantic start came a fire at the Para- 1
mount studios which wiped out four sound f
stages nearing completion. Fortunately the !'
recording apparatus was not damaged. Un- !
dismayed, new stages were started and pictures 1
on schedule went ahead in the quiet of the '
night on other stages far from silent. New
men, new tools, new technicians, with a new
and puzzling vocabulary, suddenly sprang into
existence. The Western Electric plant in Chi- /
cago worked extra shifts in manufacturing j
equipment. At the end of 1928 Hollywood
boasted 16 recording channels in use.
Nineteen twenty-eight faded into twenty-
nine. Along with the physical construction of 1
buildings and the installation of recording
channels came other problems. Hollywood,
long noted for its doctors of beauty culture, ,
added to its activities doctors of voice culture.
To an augmented staff of writers came com- ,
posers, singers and stage actors of note.
Silent pictures were fitted with recorded mu-
sical accompaniments. Simple stage dramas
were tried on the new machine. Stars of the
silent screen tried out their voices. The
period might properly be characterized as one P
of trial, caution and conservative progress. .
No one knew for sure the machine, the type of ■
picture or the audience reaction. An outdoor
picture or two shook off some of the beliefs
that only a sound proof stage would do. A
musical comedy added color and life. The
advances of 1929, so close behind us, were in
reality startling in their value. Nineteen
twenty-nine also marked the beginning of what
will one day be the high art of sound picture
technique. While Hollywood ended 1928 with
16 recording channels, it ended 1929 with 116.
AAA
Education is a form of mental gymnastics.
Nineteen thirty finds all those contributing to
the further improvement and success of sound
pictures exercising vigorously. There is no
rest in sight. The electrical industry promises
better and better recording. Color is here and
is improving. If the film industry agrees to
it there will probably be a wider film. The
“smellie,” the “tastie” and the “feelie” are in
the offing. In their cases amplification is not
only a problem but a menace. So much for
the implements of 1930.
In March, 1930, a class of 300 studio repre-
sentatives is attending the final section of the
Academy Sound School. There is now a
trained personnel in Hollywood numbering
perhaps thousands who in their daily work
have to do with the newly tamed sound. Two
years ago this army did not exist.
Last, and therefore most important, is the
evolution visible in the artistic side. The
author, the composer, the producer, the di-
lector, the actor — all those whose talents feed
the “mike” — they too are becoming sound-
wise. Some day soon, perhaps in 1930, a talk-
ing picture epic will come along. In that film
subtle dialogue, exciting silence, eloquent ef-
fects will be blended by director and actor into
a never to be forgotten sensation.
Descended from the telephone, the radio, the
phonograph, sound is adding its might to the
silent screen. The resulting dictator of public
thoughts and tastes, giant both by heredity and
public appeal, is preempting a rare and in-
fluential place in the sun.
THE ANCESTRY OF SOUND RECORDING, by
H. G. Knox. Introduction to Academy Technical
Digest of the Academy of Motion Picture Arts and
Sciences, Hollywood , 1930.
ill May 17, 1930
47
E
Spahn Is Directing
PacenFs Sales in
Nontheatrical Field
Robert H. Spahn is busy with his new
duties as special sales manager of Pacent Re-
producer Corporation, directing sales in the
nontheatrical field, including clubs, schools,
educational institutions, lodges, camps and the
like. Spahn’s headquarters are in the Film
i Center Building, 630 Ninth avenue, the New
York home office of Pacent.
i Spahn entered the piano business in 1913,
and was associated with the Melville Clark
warerooms in Louisville. Later he joined the
; retail store of Behning Piano Company. Af-
ter serving in the Navy in the World War he
joined the staff of Griffith Piano Company
in Newark. In 1926 he joined the floor staff
I of Aeolian Company’s Fifth Avenue ware-
rooms, but returned to Griffith when the lat-
ter company’s new building opened.
Training School for
Public in W. E. Sound
Launched by Y.M. C.A.
A public training school for instruction in
Western Electric sound projection has been
started at the West Side Y. M. C. A. in New
York by the association’s trade and technical
school, with personal supervision under
Louis L. Credner, principal. The aim is to
teach both practical operation and theory.
Instruction is given in the mornings on
Monday and Wednesday, or Tuesday and
Thursday from 9 to 12 o’clock and in the
evenings of the same days from 7 to 10 p. m.
The course may be completed in ten weeks or
sixty laboratory and classroom hours.
Cameramen Start
Company to Make
Films in Northwest
Charles S. Piper and Frank Heaton, mo-
tion picture cameramen at Portland, Ore.,
have become associated with Bert G. Bates
and George Vinton in the formation of a
sound motion picture production company to
be known as Northwest Films, Inc. The
laboratory and sound studios will be located
in Portland. Pacific northwest rights to the
Multicolor process also have been obtained.
W. E. Installations
Now Total 5,343;
3,879 Are in U.S .
Western Electric’s worldwide installations
now have passed the 5,500 mark, the latest
report giving 5,543, with 3,879 of them in the
United States and 1,664 in foreign countries.
In the Balkans, Bulgaria now has two in-
stallations, Jugoslavia seven and Rumania
eleven.
All European Rights to
“Flip the Frog ” Cartoon
Are Sold Within 10 Days
All European rights for the series of “Flip
the Frog” cartoons by “UB” Iwerks were sold
within ten days after the first announcement
was made of the new group of short fea-
tures, and even before the first subject had
been seen by anyone outside of the Iwerks
studio in Hollywood, says Charles T. Gie-
gerich, general sales manager of Celebrity.
XHIBITORS HERALD-WORLD
LAND PADK
N EWS
FRIDAY, APRIL 25, 1930
Plaque Arouses Public Interest ,
SaysAlcyon Manager
The Herald-World Award of Merit — the bronzed plaque — has been instru-
mental in bringing box office acknowledgment of favorable public reaction to
better sound reproduction.
Exhibitors themselves are the basis for that statement.
Latest evidence of this is the case of the Alcyon theatre. Highland Park, an
aristocratic Chicago suburb, owned by Louis Laemmle of Universal, and man-
aged by Sol Strauss.
In acknowledging award of the plaque to the Alcyon, Mr. Strauss wrote:
“It is unnecessary to say that ive are mighty proud of your wonderful ‘Award of Merit,’
and, sorry to say, not able to express our feelings in a short letter.
“However, we wish to state that the reactions of our patrons were far greater than we
ever expected.
“You certainly are to be congratulated on this wonderful idea, which has aroused more
public interest than anything heretofore since the beginning of talking pictures.
“fi e also wish to express our appreciation for the wonderful co-operation which you gave
us in making the presentation of the plaque a success.”
The plaque was awarded to the theatre, on behalf of the Herald-World, by
James Little, and presented officially to Mr. Strauss by Commissioner Lyle
Gourley, acting in the absence of Mayor Lewis.
The Highland Park News, in commenting upon the Alcyon sound, wrote:
“In many instances the Alcyon’s sound movies are found to be superior to those of the larger
houses, due to the fact that there is less distortion because the volume does not have to be
raised above normal.
“It can truly be said that the advent of talking pictures has made the local theatre entertain-
ment equal in every respect to that presented by the best Chicago houses."
48
EXHIBITORS HERALD-WORLD
May 17, 1930
w
THE THEATRE
Let the Newsboys Tell ’Em; They Know How!
Three Capacity Weeks Is Answer
A THOROUGH and successful ex-
ploitation campaign, which helped to
keep “The Rogue Song” at Universal’s
Alhambra theatre, Milwaukee, for three
capacity weeks covered practically every
possible angle for exploitation.
A tieup was arranged with Atwater Kent
for 125 window displays featuring Law-
rence Tibbett in dealers’ stores throughout
the city. These dealers also distributed
20,000 heralds through the mails in which
they mentioned “The Rogue Song” and the
Alhambra theatre.
Another tieup was arranged with the
local Victor distributor in connection with
the Tibbett records. Twenty special stand-
ards carrying special cutouts with an en-
larged picture in the center of Tibbett were
featured in as many local Victor dealers’
windows. In addition, process signs adver-
tising the picture were distributed among
the smaller dealers throughout Milwaukee.
40,000 Heralds Issued
The Victor dealers also mailed out 20,000
heralds announcing the picture at the Al-
hambra theatre. These heralds were mailed
out by the dealers with the monthly state-
ments. In this one respect alone the ex-
ploitation of the picture was unusual, as
this is one of the largest herald distribu-
tions ever staged by a Milwaukee theatre,
the combined total being 40,000.
Besides the Atwater Kent and Victor
dealer window displays, special windows on
the picture were featured by five downtown
stores and sixteen smaller music dealers
throughout the city, giving the picture a
tremendous play in windows of music,
radio and other retail stores throughout
the city.
Oil paintings provided by M G M were
placed in the windows of four other down-
town concerns, including women’s ready-
to-wear stores and the Carla Tourney
School of Dancing.
Orchestras Play Numbers
The musical numbers of the picture were
featured by all wellknown orchestras in the
city, including Isham Jones, playing at the
Hotel Schroeder; Art Collins and his or-
chestra, Wisconsin hotel; Bill Bennings’
WTMJ dance orchestra and Joe Lichter’s
orchestra, in addition to a number of
smaller bands.
A one-sheet special display frame was placed
in the lobby of the Plankinton Arcade down-
town, through which thousands of people
pass daily. Similar displays were placed
in the lobbies of the Shorecrest and Bel-
mont hotels. Two panels 5 feet high and
27 inches wide also were displayed at the
Milwaukee Auditorium as well as several
one-sheet frames in the interior of the Audi-
torium near the bubblers. This was an
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A living ad for a theatre was one of the big methods used in putting over MG M’s “The
Rogue Song” at the Alhambra theatre in Milwaukee. Four hundred boys took part in a
parade down Wisconsin avenue to the Alhambra where they were guests at the showing.
Each boy carried a placard. And all boys selling Liberty magazines displayed cards on
their paperbags advertising the picture.
excellent display point as boxing shows
were in progress and similar sporting
events at the time, bringing the posters to
the attention of thousands of people.
Selections Played in Hotels
A book display was featured in Gimbel
Brothers book department in connection
with the picture, while selections from the
picture were played on orthophonics in the
lobbies of the Schorecrest and Belmont
hotels. A special preview of the picture
was held approximately a week before it
opened at the Alhambra at which time in-
vitations were sent to music dealers, news-
paper critics and other outstanding persons
in the city. Admittance to the preview was
by invitation only.
Mrs. Ann McDonough, in charge of ad-
vertising and publicity for the theatre, ar-
ranged a successful missing song word and
title contest with the Milwaukee Leader
and also handled all the newspaper adver-
tising for the picture. The contest was a
decided success and fifteen tickets to the
Alhambra were awarded each day while
the first prize was a set of Tibbett records
given by the local Victor representative.
A fortunate occurrence for the Alhambra
was the personal appearance of Lawrence
Tibbett during the showing of his picture.
Tibbett had been booked to sing at the
Milwaukee Auditorium under the auspices
of the Milwaukee Civic Concert associa-
tion. On the afternoon of his appearance
a luncheon for him was held to which were
invited members of the Alhambra theatre
staff, Sam Shurman, local M G M manager,
M G M staff members and newspaper
critics.
Tibbett was so elated with the sound
reproduction in the Alhambra as well as
the acoustics of the theatre that he wrote
a letter to Fred S. Meyer, managing direc-
tor of the theatre. A photostatic copy of
this letter was displayed in the front lobby
of the theatre.
Harry Glazer, exploiter for the Alham-
bra, worked with Morris Abrams in ex-
ploiting the picture. Other staff members
who had a hand in the successful run in-
cluded Roland Koutnik, Frank Dau, and
Connie Woerehoff, stage electrician, who
was responsible for the beautiful lighting
effects in the lobby decorations. The
shadow box in the lobby, showing a replica
of Tibbett being lashed at the stake, was
arranged by Milton Schultz.
ft May 17, 1930
EXHIBITORS HERALD-WORLD
49
Clubs Get Special
Rates to Show If
They Come in Body
The Oliver theatre management at South
Bend has hit upon a novel scheme to promote
business. At one show each day the manage-
ment makes a special concession to clubs or
civic organizations, provided they come in a
body and occupy the reserved seats set aside
for them.
The tickets are handled through the organ-
ization in blocks and attendance has been
i boosted greatly. For example, more than 100
persons from the Mar-Main Arms attended
the theatre one night. At another perform-
ance more than 250 attaches of the city hall
attended. Employes of the Indiana Bell Tele-
phone Company were the guests at another
show. Even from Niles, Mich., nearly 100
came for one performance.
With the large number of civic organiza-
tions including the luncheon clubs, the theatre
has an almost unlimited supply from which to
draw with this sort of scheme. And the
Studebaker plant, with its many departments,
has not been touched yet.
Memory Contest
On Berlin ’s Songs
Is Put on the Air
An Irving Berlin memory contest was put
over through station CKGW by arrangement
with the Trans-Canada Broadcasting Com-
pany when Harry Richman’s “Puttin’ On the
Ritz” played the Uptown in Toronto. Tickets
were given the listeners who identified the six
i Brunswick records put on the air.
Brunswick dealers showed Jumbo copies of
a telegram from Richman to the manager of
the Uptown, the copies being provided by
Canadian National Telegraph Company.
Forty-one windows of places where Bruns-
wick records are sold had picture cards,
stills, music, and the telegrams.
At the Robert Simpson department store,
an easel at the entrance to the elevators to the
music department displayed the recordings
and had a large photo of Richman as well as
a sign telling of the picture at the Uptown.
In the lobby was a large painted head of
Richman, with a dynamic loudspeaker at-
tached behind and connected to an Electric
Panatrope which played the recorded songs
of the production.
Beauty Salon Gives
Prizes at Matinees
And House Benefits
Clarence Laws, manager of the Fox U. C.
theatre, Berkeley, Cal., doesn’t miss many
tricks in the theatre game and aims to tie
up his house with other concerns whenever
there is some good publicity in the offing.
J- F. .Hink & Son, the leading drygoods
store in the city, has a beauty salon which
enjoys a 100 per cent rating from the State
Board of Cosmetology for sanitation.
When a representative of the Elmo Lab-
oratories visited the store to make demon-
strations for a week, the store management
arranged for some added publicity by giv-
ing away prizes at the theatre. Patronage
at matinees is largely women, and the ap-
peal to them through the contest added
materially to matinee business throughout
the week.
Swinging into High at B. O.
A DUKE flies from New York with a noted
•U*- aviator and joins the mayor of a town of
a third of a million in attending the opening of
a picture. That’s the setting which was
achieved for the world premiere of Pathe’s
“Swing High” at the R K O Palace in Colum-
bus, Ohio, and the successful preparations
brought an audience of civic, social and edu-
cational celebrities that taxed the theatre’s
capacity.
ABOVE (left to right) Burns O'Sullivan,
manager, Palace; Miss Millicent Easter,
publicity director; Mrs. J. J. Thomas; Mayor
J. J. Thomas; Miss Evelyn Thawl, local society
celebrity; The Duke of Netherlands (Frits
Cramer, the son of Ambassador Cramer of
Holland) ; Howell Price French, aviator. A
lifesize replica of an oldtime red and gold
circus wagon was placed in the lobby, and a
huge lobby frame with indirect lighting had an
animated monkey on the elephant’s back grind-
ing a camera.
50
EXHIBITORS HERALD-WORLD
May 17, 1950
That the Warner-Stanley tirup with the Philadelphia Inquirer and John H. McClatchy, builder, in the $ 30,000 “Dream Home” constitute .»
one of the greatest interest-provoking exploitation ideas within memory is attested by the huge throngs which took in the opening of the
home in Philadelphia. The home is to be a gift to the winner of the most votes in the popularity contest.
Here ’s Latest: New Theme Song
Is Adopted as Theatre’s Own
With the advent of the audien the theme song, which had been smouldering
in the making, suddenly burst into flame and became an almost indispensable
part of any ambitious screen production. It has remained, however, for the Fox
theatre in San Francisco to adopt a house theme song.
It all came about as a result of the intro-
duction of Midnight Revels early in the year,
when an extra show, with extra features, was
launched for Saturday nights. After a few
performances the service of radio stars were
obtained and these are now being featured
at the extra show which begins at 11 :30 o’clock.
Quite recently, Sherman, Clay and Com-
pany, local music house, brought out a song
hit by Earl Burtnett, Bill Grantam and Jess
Kirkpatrick, entitled “ ’Leven O’Clock Satur-
day Night.” Herman Kersken, house man-
ager of the Fox, saw a bright light and the
song became the theme song for the Midnite
Revels.
A window tieup at the main store of the
music house proved a great publicity success
and its sole cost consisted of a few theatre
tickets offered as prizes. The window was
decorated with copies of the song and cards
showing the radio stations over which the
song was being sung and the name of some
of the radio artists featuring it, with a larger
card advising that this was the theme song
of the Midnite show at the Fox. A local
jeweler furnished an old-fashioned eight-day
clock and prizes were awarded those guessing
most closely the time the clock would run
down and stop. Hundreds of estimates were
made and the display proved a paying one for
the theatre, for the music house and for the
jeweler furnishing the time piece.
Warns Patrons of
Cars Being Ticketed
And He Wins Space
Do at least one good deed daily for your
patrons and you will merit their everlast-
ing praise and “break” the front page of
the second section of the daily papers,
L. W. Orlove, manager of Fox’s Uptown
theatre, Milwaukee neighborhood house,
must have had some sort of axiom of this
kind in mind when he stopped the picture
and strode to the stage of his theatre dur-
ing a performance one evening recently and
spoke as follows:
“Patrons, the police are outside, tagging
parked automobiles. If there are any here
who may have parked illegally, I just want
to warn them. Those who are in doubt
may step outside and they will be admitted
again without extra charge.”
Forty fans took advantage of Orlove’s
offer and will bless him to their dying day
for his kind tip. The police were making
a drive to enforce the latest automobile
ordinance, which among other things for-
bids parking within fifteen feet of a cross-
walk. Prior to this night they had only
warned offenders, but now they were pin-
ning on the little pink ticket which meant
a fine.
When Patlie’s “The Feline Fighter”
played the Globe theatre on Broadway,
the exploitation management got up a
“live” one, as the above exemplifies.
5,000 Newspapers,
Overprinted in Red,
Boost this Picture
A tieup arranged by the advertising de-
partment of Fox Wisconsin Theatres,
which is headed by James Keefe, resulted
in 5,000 newspapers being distributed in
connection with the showing of “The
Street of Chance” without any cost to the
Wisconsin theatre.
The Milwaukee Leader cooperated. On
the day before the opening of the picture
the Leader distributed free of charge 5,000
copies of its home edition with the follow-
ing words printed in red ink across the
front page:
“Extra! Extra! ‘Natural’ (Wm. Powell)
Davis Murdered on ‘The Street of Chance.’
Fox-Wisconsin tomorrow. See this amaz-
ing talking picture as guests of the Milwau-
kee Leader. Turn to page 4 for details.”
On page four, a five-column advertise-
ment called attention to the fact that the
Leader would give a free ticket to see Wil-
liam Powell in “The Street of Chance,”
in addition to a ticket to the Tower, Ori-
ental, Modjeska, Uptown, Garfield or Para-
dise theatre, all Fox neighborhood houses,
for one new three month subscription to
the paper.
The stunt was as successful as it was
unique. It is interesting to note that com-
plete fifteen-page copies of the Leader
carrying the red type across its front page
were distributed free of charge on the eve-
ning preceding the opening of the picture
at the Alhambra.
The tieup was arranged with the Mil-
waukee Leader through the efforts of
Benny Katz and Howard Herzog of the
advertising division of Fox Wisconsin
Theatres.
Free Plane Flights
Are Given Patrons
In Theatre’s Tieup
Airplane flights are being offered as
prizes to patrons of the Nixon theatre, in
conjunction with the Ludington-Philadel-
phia Flying Service, Inc., probably for the
first time in theatrical history. Free flights
from the Philadelphia or Camden Airports
are offered. The flight tickets were being
presented in connection with the showing
of the “Sky Hawk” at the Nixon.
EXHIBITORS HERALD -WORLD
51
May 17, 1950
TONS' of
refriqerated
Air"
per hour •
Fresh, invigorating,
pure, coo! air, evenly
distributed without
drafts or the least dis-
comfort, is the
achievement of venti-
lating science at the
Home of
paramount Qictun
Where the
McKesson
Service Drug Show
and
George Bancroft
"LADIES LOVE BRUTES ’’
ARE NOW PLAYING-BE SURE TO SEE
The interesting McKesson Service Drug show booths in I hr lobby of the Pal-
nee featuring Mission Orange and Grapefruit served complimentary by Cali-
fornia Crushed Fruit Corporation.
McKesson package line
McKesson health helps
McKesson soaps
LUCRETIA VANDERBILT TOILETRIES
FRIGIDAIRE
MISSION DRY ORANGE
MISSION GRAPEFRUIT
DAIRYLAND ICE CREAM
KING CANDIES
JOY-SYNTH CREAMS
This is one of the several ads used by
the McKesson-Crowdus Drug Company
of Dallas in the tieup with the Palace
theatre for Paramount’s “ Ladies Love
Brutes.”
Charters Plane As
Film Goes Astray ;
Gets Back in Time
It’s an ill wind, and so on. Anyway,
when half of a film by mistake was shipped
to McKay, Idaho, the management of the
Lake theatre at Baker, Mont., capitalized
on the fact and drew splendid space in first
issue of The Daily Times, a “daily news
and shopping guide for the interests of the
people of Baker.”
Manager Lake chartered a plane, and the
pilot, Frank Wiley, arrived at 2:30 Sunday
afternoon with the film, “Sunny Side Up,”
the Sunday feature at the theatre.
Fountain Square Fetes
Its Second Anniversary
The Fountain Square theatre of Indianap-
olis has just celebrated its second anniver-
sary. The theatre, though a neighborhood
house, is known as one of the finest houses
in the state and features the largest screen
in permanent use in that city. Earl Cun-
ningham is manager.
A drug show in the lobby of the Palace theatre at Dallas by the McKesson-Croudus
Company brought this elaborate display in putting over Paramount’s “Ladies Love Brutes.”
Store Places Show in Lobby;
Manufacturers Stand Costs
Did you ever try having a store place a show of its wares in your theatre lobby ?
Stop for a moment to notice what happened when Harry K. McWilliams, pub-
licity director of the Palace theatre at Dallas, arranged a tieup with the Mc-
Kesson-Crowdus Drug Company for a drug show in the Palace lobby during the
showing of “Ladies Love Brutes.”
In return for the space in the lobby,
McKesson purchased an eight-page section
in the Dallas Journal before the opening of
the drug show, giving large space to the
display and to the theatre program in all
ads. The news space was split fifty-fifty
between McKesson and the Palace theatre.
AIcKesson also took five quarter-page ads
throughout the week of the show, with the
same hookup.
Helps Institutionalize Theatre
McWilliams used a large part of the
space which he obtained through this tieup
to institutionalize the Palace theatre, and
gave special mention to the cooling system,
as it was the beginning of hot weather
here.
In addition to the newspaper space, Mc-
Kesson paid for the printing and distribu-
tion of 35,000 heralds which were dis-
tributed among McKesson patrons, besides
window streamers and counter cards for
its 87 stores in the city.
Two of the manufacturers who exhibited
in the show gave special mention to it and
the theatre program over their radio hours.
McKesson estimated the entire cost of
Gus Johnson Sells
After Sixteen Years
(Special to the Herald-World)
NEWMAN , CAL., May 13.— Mir-
acles still happen and that is about
what the announcement of the sale
of the Star theatre amounts to. Gus
Johnson has conducted this house for
the past sixteen years and he and the
theatre had become so closely asso-
ciated that it was not thought possi-
ble they could ever be separated.
M. Angenetti, the new owner, is also
an old-timer in the business.
the advertising and building and decorat-
ing of booths, and prorated the expense
among the manufacturers who had exhibits.
Attractive booths were erected in the
lobby, from which samples of candy, cold
drinks and perfume were distributed to the
patrons.
McKesson expressed its complete satis-
faction with the show to McWilliams, stat-
ing that it had received many letters of
congratulations from druggists all over the
country.
The interest aroused by the drug show
held the business of the Palace up under
terrific opposition from rival houses.
Franklin Named to
Commerce Chamber
Board of Directors
Harold B. Franklin, president of Fox
West Coast Theatres, has been elected to
the board of directors of the California
State Chamber of Commerce following two
years of advancing business leadership in
the Far West. He was suggested for the
honor by Harry Chandler, publisher of the
Los Angeles Times.
The progress of Franklin to his high
position in the theatre business starts with
his first job with Sullivan, Harris and
Woods, New York theatrical producers,
when he was only 15 years old. He was
graduated from the College of the City of
New York and at 19 was manager of a
theatre. He became booking manager for
a vaudeville circuit of 40 theatres, and later
organized stock companies. In motion pic-
tures he became manager of Shea’s Hippo-
drome in Buffalo, then manager of Para-
mount’s theatres. It was two years ago
that he joined Fox West Coast Theatres.
52
EXHIBITORS HERALD-WORLD
w
May 17, 1930 p
0
THE SHORT FEATURE
Two New Groups of Comedies
Launched by Brock for Radio
Two new series of short features for Radio Pictures are to be produced by
Louis Brock in the East for the 1930-31 program. Plans for these series, already
underway, follow the announcement last week that Larry Darmour is to make
six two-reel comedies starring Karl Dane and George K. Arthur, and six with
Louise Fazenda.
Broadway Headliners is the name of
one of the Brock series. The six two-reel
pictures each will introduce a different star
or starring team. Clark & McCullough and
W. C. Fields already have been signed.
Fields has made one and the Clark & Mc-
Cullough picture is now in the making.
Six in Nick and Tony Series
Six Nick and Tony two-reel comedy pro-
ductions comprise the other Brock series.
Production is well started on this group.
Of the Broadway Headliners, Brock said:
“Four other names shortly to be an-
nounced will round out the Broadway
Headliners series as an outstanding short
feature lineup. Radio is delivering great
attractions in the feature length field. Our
comedies will maintain the same high pro-
duction level and boast the greatest lineup
of talent available in the cast.”
Holds Preview on Short
Brock already has held a preview of one
of the Nick and Tony pictures. This test
of audience reaction was made at the
Eighty-first Street theatre in New York.
“Talking pictures,” he said, “have made
it necessary for a short feature producer to
actually initial the tryout of the legitimate
stage before placing his final okay on a
film.”
At the same time he called attention to
the fact that he was reaching out into the
higher ranks for dialog writer talent as
well as directors.
The picture just completed by W. C.
Fields in the Broadway Headliners series
is “The Golf Specialist,” directed by Monty
Brice.
Eight Broadway Players
Sign Vitaphone Contracts
Vitaphone Varieties have signed the fol-
lowing popular names to its roster. From
the musical comedy stage come Ruth Et-
ting, Betty Compton, Jack Thompson,
Gertie McDonald, Alice Boulden and Harry
Fox. The stars from the legitimate stage
are Spencer Tracy and Katherine Alex-
ander.
Armetta Signed for
Radio Pictures Shorts
Henry Armetta, well known screen com-
edian, has been signed by Radio Pictures to
a two year contract to make short features.
He will leave Hollywood for New York
soon, where most of his work will be done.
Two tigers captured in the Malay jungle by the camera expedition of Fox Hearst Corpora-
tion touring the Peninsula for unusual material for Fox Movietone News and Hearst Metro-
tone News have been delivered to Central Park Zoo in New York concurrent with the
showing of the pictures of the actual capture at the Newsreel theatre. Yes , the tigers are
named “Metrotone” and “Movietone.”
Newspictures
UNIVERSAL NEWSPAPER NEWSREEL NO. 37— f
Twenty-four die and thousands are made homeless 1 J
as tornado sweeps Midwestern states — Joyous native
at Beirut, Syria, mob Princess Ueana on trip from
Roumania — Big guns roar at Aberdeen, Md., for “
West Point cadets on instruction tour — Wellesley , •
College girls hold annual “Hoop Roll” in May Day |
revels.
M G M INTERNATIONAL NEWSREEL NO. 77.—
British yachts spread sails on heavy seas at season’s
first regatta off Harwich — Uncle Sam’s guns roar
for West Point cadets at Aberdeen, Md. — Gay Paree r
lights up for tourist trade — Oberammergau, Ger- 4
many, prepares famous Passion Play — Forest fires Pi
cause two millions loss along Atlantic.
M G M INTERNATIONAL NEWSREEL NO. 78—
Thrilling race opens Golden Gate regattas in San »
Francisco Bay — Uncle Sam’s gobs help save New j,
Jersey homes from forest fire — Britain’s king gets
stirring ovation at champion football match — Gold
Star Mothers sail on pilgrimage to graves of heroes *
— 140 planes salute battle fleet revisiting New York -
harbor.
HEARST METROTONE NEWS NO. 263— Musso-
lini sees his daughter wed — Schmeling, German box- It
er, returns to New York to meet Sharkey for New t
York Milk Show — Forest fires rage in eastern states i
— “Mother” Jones makes talking picture debut on
hundredth birthday — Metrotone News films eclipse
of sun.
HEARST METROTONE NEWS NO. 264— U. S.
battle fleet “takes” New York — Ethel Barrymore
appears in her first talking picture, with critic
interviewing famous stage star — Belgians acclaim
royal family at centennial fete of Independence — -
Maori belles sing for you from Rotorua in New
Zealand— Baby gorilla happy though far from home
— King George sees foothall championship match.
KILOGRAMS NO. 5602. — What price arnica as steers
and horses sprinkle ground with cowboys at Baker
Ranch in California — Thousand homeless as flames
sweep Nashua, N. H— Best hoop roller to be first
wed?. So says tradition of Wellesley event — It
IJuce s daughter becomes countess — German race
fans see exciting steeplechase.
PARAMOUNT NEWS NO. 81 — Trim fleet of ocean-
going yachts, paced by air visitor, starts 275-mile
race to San Francisco for Lipton trophy — II Duce’s
daughter weds — Max Schmeling, German boxer
reaches New York — Prince of Wales returns— Fast
steeds hit turf at Aurora, 111— Regimental banners
of old military corps are unfurled in Coblenz— Sky
climber has workout — Bullfighting starts in France
— 125 army bombers take off for maneuvers.
Newsreel Glorified
By Sound Edition ,
Says Newspaper
The New Orleans Item, a leading news-
paper of the South, prints this editorial under
the caption of “News Movies.”
“The Fox silent newsreel is discontinued
for sound news service. As industrial prod-
ucts go, the silent news pictures have had a
short life — little more than ten years. It is
doubtful if any other merchandise has more
profoundly affected the thinking of nations in
so brief a period. The newsreel does not dis-
appear, of course. Rather it is glorified by
the addition of sound. Its educational power
is increased, not diminished.
“It is to be doubted if the League of Na-
tions, naval limitation parleys, Hague con-
ferences, or the lot of these agencies and
efforts together exert greater influence toward
fulfillment of the ideal of world peace than
the newsreel which shows millions upon mil-
lions every day how other millions on the
other side of the planet live.”
May 17, 1930
EXHIBITORS HERALD-WORLD
53
w
MUSIC AND TALENT
Radio Gets Davis, Coots and Engels
STAGE SHOWS
Milwaukee Wisconsin
Week Ending May 8
Fanchon & Marco’s “Manila Bound” Idea opens
with a scene aboard the S. S. Manila Bound with
the Joyboys in white sailor uniforms. Samuel
ej Pedraza, tenor, croons a melody while the chorus
jsteps a snappy dance.
- ij A chain dance is staged by three unannounced
!E| (young ladies, followed by “Anchors Aweigh” a num-
'ber by the band and augmented by the chorus.
, Stella Koyal, diminutive toe dancer, gives an ex-
1 cel lent exhibition of how to toe dance with gusto,
tl |She also sings a popular number and makes a big
(hit.
Another song selection by Samuel Pedraza is fol-
i- lowed by Harry- and Frank Seamon, whose general
monsense keep6 the audience laughing. These two
.boys do everything but break a leg in the way of
comical tumbling.
“Crying for the Carolinas” is sung by Roy Dieterich
l and as usual he receives a big hand. Roy is stingy
(with his eneore6, however, and the audience has to
be satisfied with just one selection,
in The Romero Family winds up the Idea with a
- jlgrand dance flourish replenished with colorful 6hawls
:» and beautiful senoritas. The three brothers and three
nt sisters dance in pairs, singly and in threes with
equally pleasing effects,
its;
I Jack Martin (Milwaukee Wisconsin) at the Wis-
consin theatre organ offers “In a Chinese Temple
•II Garden” with a brief stage prologue embodying a bit
of singing and dancing by five performers in Chi-
nese costumes. A colorful scrim also augments the
in. inumber.
ile
St. Louis Fox
Week Ending May 8
, | Fanchon and Marco’s woodland episode “Trees”
» was the stage show presided over by Bert Frohman
as master of ceremonies. It was very well received.
It was fast and brilliant, new and novel and fea-
tured such stars as Lydia Roberti, Harry Howard,
Terrell & Hanley, Naynon’s Birds, Reicard & LaVine,
Mavis & Ted, Esther Campbell and the Sunkist
Beauties.
William Parson conducted the Fox Grand orchestra
in the overture while Tom Terry was at the organ
I* as usual.
' Ted Reichard and Christal LaVine sang the theme
song “Trees.” During the course of the show teams
came from the curtained sections and exemplified the
various trees, “Under the Bamboo Tree.” “Under the
'Shade of the Old Apple Tree,” “Under the Sheltering
Palms” and “The Trail of the Lonesome Pine.”
Mavis & Ted did some classy adagio tricks as their
turn.
I One of the outstanding bits was the offering of
15 Nayon’s Birds, the bright star being Amyd the
re cockatoo.
in The screen offering of the week was “Double Cross
j$. i Roads.”
to
-er
[a*
in-
nd
d
an
id-
le
Cincinnati E . F . Albee
Week Ending May 9
The bill at the Albee this week departs materially
from the customary policy of independent vaudeville
( Continued on page 54, column 2)
UNIFORMS
Fred Kinsley, organist at the Hippodrome theatre.
New York City, who has played before potentates and
citizens of nations the world over. Fred is celebrating
his tenth anniversary at this house, a record never
before equalled by any organist. Except for one year
in the past eleven (when he had charge of all R K O
organists) Kinsley has played at this house and has
built up a reputation that is world-wide. Kings and
other notables from all over the world, when visiting
New York, up until a few years ago, have always
visited the famous “Hip” and have gone back to their
own locales with the impression of having seen a great
show and heard a great organist.
If there were no
“EXHIBITORS HERALD'’
There would be no AD.
And if there was no AD,
Eddie Fitch
featured organist in
AUSTRALIA
— would be ahead just three
pounds, ten shillings and six-
pence.
But it’s worth it to say
“hello” to all my pals. — E. F.
Company Will
Have Access
To Film Songs
Publishers Will Operate as Indi-
vidual Unit — Engel Head
Of Concern
By W. S. RUSSELL
The day seems to have arrived when
pictures must have their music, and
music its pictures.
At least that is the presumption
when one reviews the recent activities
of these two entertainment groups.
Naturally, this does not apply to all
music, for Sid Berman recently pointed
out that leaders among “Best Sellers”
were songs having no connection with
the screen.
Sid, however, referred to one week
only in the listing of best sellers, pre-
ceding weeks having shown a trend to-
ward picture songs as leaders in
popularity.
All of which leads to the announce-
ment that Davis, Coots & Engel has
come under the control of Radio
Music, which has just acquired 51 per
cent of the stock of the company.
This deal gives D C E “an in” oh
the product of the affiliations of the
National Broadcasting Company and
R K O. Feist and Fisher heretofore
have had the rights to these properties.
Davis, Coots & Engel will maintain
their present headquarters, and will
operate as an individual unit.
Officers and directors of the conn
pany are :
President: Harry Engel.
Vice President: E. C. Mills.
Vice President: E. Bitner.
Secretary: Walter Fisher.
These men and J. Fred Coots anil
Benny Davis form the board of
directors.
Although formerly associated with
Warner Brothers, Davis, Coots &
Engel have not published motion pic-
ture songs, though they have had
popular pieces from the stage.
COSTUMES PRESENTATIONS BROOKS JSS:
54
EXHIBITORS HERALD-WORLD
May 17, 1950
"You Caiit Go Wrom
Mth Any Feist Song
IT HAPPENED I MONTEREY
from 'KING OF JAZZ"
IF I HAD A GIRL LIRE YOU"
RIVER of GOLDEN DREAMS
(ftROOND ^CORNER"
'YOU’RE THE SWEETEST
GIRL THIS SIDE «- HEflUEW
'CHECK DOUBLE CHECK
kSONG WITHOUT A NAME
'JUST CANT BE
BOTHERED WITH HIE/"
"ALONE WITH MY DREAMS"
'WHERE THE GOLDEN
DAFFODILS GROW"
YOU'RE ALWAYS IN MY ARMS"
■from * R.IO R-ITA//
LIKE A DUE AM
*1 LOVE YOU SO*
"SO SYMPATHETIC
'THAT WAS DESTINY"
"YOUR
am l The owe?
"IF MY FRIENDS FIND YOU,
THEY’LL STEAL YOU FROM ME
MY
CARIBBEAN LOVE SONG"
from "'HELL HAR.BOR,"
'DONALD, THE DUB
comedy golf song
RAGAMUFFIN ROMEO
from "KING OF JAZZ."
MINNIE %* MERMAID
SONG of -the BAYOU
231 w. 40 st.. NEW YORK
STAGE SHOWS
( Continued from page 53, column 1)
acts, and takes on more of the form of a unit revue
entitled “Odds and Ends,” from the New York pro-
duction shop of George Chocs.
Sydney Marion acts as master of ceremonies to
which he does ample justice, discharging his duties
in a highly efficient and capable manner. To Marion,
also, goes the credit of being chief funster with the
organization, in which he is ably aided and abetted
by a comely miss with auburn locks. His clowning
as he roams about the stage ad lib pleased the cus-
tomers mightily. Kathryn Irwin contributes a num-
ber of songs which immediately establish her as a
close student of vocal harmony. Her work savors
of the prima donna type and she was exceptionally
well received. The Eight Auditorium Girls, an
aggregation of real songsters and hoofers went over
big, the audience apparently not seeming to get
enough.
Billy Gibson, who offers a series of dance turns
gets by nicely. The Harmony Duo as also Ruth
Sennett strut their stuff in a lively fashion and help
keep things moving at a rapid tempo. The applause
honors of the revue, however, are awarded to Jesse
Block, Eva Sully and Frank De Voe, assisted by
James Steigler at the ivories. The revue in its en-
tirety is a well-balanced combination of color, tune-
ful melodies and talented dancers.
Block and Sully do an extra turn in a sketch
billed as A Talkie 3Vithout Film,” the author of
which is A1 Boasberg. It is liberally interspersed
with songs and dances, relieved by smart patter. The
audience likes ’em and said it with applause. Frank
DeVoe in “A Tidal Wave of Song,” again assisted by
James Steigler at the piano, puts over another act
independent of the revue, and registers in a big way.
The screen portion of the program is “Second
Wife.” with Conrad Nagel, Lila Lee, Huntley Gor-
don, Mary Carr, et al. It is from the Fulton Owsler
play, "All the King’s Men.” Of course, it is all
talkie.
Seattle RKO Orpheum
Week Ending May 5
A great mixup of RKO fun was provided by
Jimmy Conlin and Myrtle Glass for an increased
number of patrons, in their comedy skit, “Whoa.”
They have been equally at home on both stage and
screen. A second meritorious stage feature was the
Big Little Parade, led by Buster Shaver and His Tiny
Town Revue, a clever group of little people.
Boyd Senter, billed as “The One-Man Orchestra,”
proved to be an extra highlight on the program, while
as a strong finish to a most entertaining bill was
Enos Frazere, ace of the air, who believes in “Safety
Last” if at all.
The screen feature was “Spring Is Here” with
Bernice Claire and Alexander Gray most acceptably
carrying the leads, which include the song hits “Have
a Little Faith in Me.” "Yours Sincerely,” “With a
Song in My Heart” and “Bad Baby.”
Herb Kern, versatile new organist at the Seattle
Fox, went over nicely and made an early registra-
tion with increased patronage.
Portland RKO Orpheum
Week Ending May 1
Manager Gamble, had an extra big and fine vaude-
ville bill and film fare to offer hi6 increased audi-
ences in that big fellow “Bob” Albright, the size of
two ordinary cowboys. He made good his brag and
had no difficulty in drowning out Frank Potter’s
orchestra. He has the able assistance of two pianists
who are very easy on the eyes.
A choice brand of nonsense was offered by Joe
Termini, and terminates his act with some clever
banjo and guitar playing.
Zastro and White opened and proved to be a
talented dance team. Faber and Wales depicted a
clever pair in a comedy ‘‘In the Mountains” which
was timely with fishing season upon us.
Catherine Custer rendered her usual number of
choice numbers on the Wurlitzer. That clever screen
melodrama ‘‘Alias French Gertie" featuring splendid
work on part of Bebe Daniels completed a most en-
joyable bill.
Minneapolis Minnesota
Week Ending May 8
The Minnesota theatre is dripping entertainment
at every pore, in the lobby, on the stairways and on
the mezzanine, not to mention the special exhibits
( Continued on page 55, column 2)
Some News of This Week and Last. . . . Charlie
Crafts will leave for New York the fifteenth of
June where he will appear in a feature talking
picture for Warner Brothers. Lots of luck, Charlie,
I’m sure you’ll have it. . . . As one of the dailies
quoted, Balaban and Katz couldn’t open a theatre
if Henri Keates wasn’t there to preside at the organ,
that was speaking of the* opening of their new
Belmont theatre on the North Side. Another said
‘‘it is customary for Henri Keates to preside at the
console the opening day of a Balaban and Katz thea-
tre.” Keates, however, will only he there this week.
Harry Zimmerman will replace him. Harry has
played at this theatre for the past three years. . . .
This week Eddy Hanson has moved to the Century
and Bob Moore is at the Congress theatre. . . .
Dell Delbridge, well known on Chicago’s South Side,
is acting as guest conductor at the Uptown theatre
while AI Kvale is pleasing them at the Chicago
theatre. The rest of the boys are in their home
theatres. . . . The Club Alabam has reopened with
Al Handler again furnishing the music with the
outdoor garden now open. . . . Music Corporation of
America have given me the following information,
Tom Gerun, California’s Own Sons’ Orchestra, will
make their debut in Chicago Thursday evening. May
15 at the Lincoln Tavern, Morton Grove, Illinois.
. . . Waring’s Pennsylvanians will open the pre-
summer season of the exclusive Dells, also Morton
Grove, on Thursday evening, May 22, for a limited
engagement of two weeks and four days. . . . The
famous Coon-Saunders Nighthawks Orchestra returns
for their third successful season to the Dells with
a real formal opening of the summer season on
Monday evening, June 9. . . . Don Bestor and his
orchestra open at the exclusive Chase Hotel Roof,
St. Louis, Missouri, Saturday, May 24. . . . Charley
Straight and his orchestra open at the Frolics Cafe,
Chicago, on Monday, June 9. . . . Chick Castle was
seen the other day in his new summer outfit ; we
might say he’s rushing the season. . . . Morris
Silver is again on the job at the Chicago office of
William Morris. . . . Ted Clair was featured on the
bill of the Capitol theatre in New York last week.
Co-featured with him was Nell Kelly, singing comedi-
enne, who lately was 60 successful in the ‘‘Street
Singer.” . . . Al Marney’s orchestra was heard over
KYW on the Hour of Romance the other night fea-
turing love songs sponsored by the makers of True
wedding rings. Marney’s orchestra until recently
was featured on the stage with a Fanchon and
Marco Revue. . . . Donald Watt, saxophone player
in Ted Weems orchestra at the Granada cafe, mar-
ried Sarah Allen, appearing currently in Nina Rosa
at the Great Northern theatre. Their pictures were
in the papers, too. . . . Shapiro and O’Malley are
headlining in Fanchon and Marco’s City Service idea.
. . . Ralph McGowan, formerly Fanchon and Marco
booker, has been appointed manager of the Fox
Glendale theatre in California. . . . Paul Whiteman
as well as his picture have been held over at the
Roxy for another week. In the picture are some
names we all should know, the Brox Sisters and
Charles Irwin. . . . Madame Hilda Butsova, inter-
nationally famous ballerina and long featured dancer
with the Pavlowa ballet, with her partner, Leon
Livoff, will appear on the stage of the Capitol thea-
tre this week in a new and elaborate presentation,
the ‘‘Enchanted Forest,” which has been devised and
staged by Arthur Knorr under the personal super-
vision of Louis K. Sidney. Mme. Butsova has but
recently returned from a triumphal tour of Great
Britain and Central Europe. Co-featured in the
revue will be the Arnaut Brothers, whistlers ex-
traordinary and long a favorite with Broadway audi-
ences ; and also the Chester Hale ballet, and Louise
Bave, coloratura soprano who has won wide fame
as a member of the world-renowned Major Bowes’
Capitol radio family. . . . The combined premiere
of the musical extravaganza, ‘‘King of Jazz,” and
the personal appearances of Paul Whiteman and
George Gershwin at the Roxy theatre, attracted a
number of outstanding figures of the amusement
world, who came to see and hear these two leaders
of modern music perform the ‘‘Rhapsody in Blue,’*
the most famous of all modern composition.
May 17, 1930
EXHIBITORS HERALD -WORLD
53
Before the
Mike
By BOBBY MELLIN
The Pauli Sisters, who entertained at the Hotel
\ Pennsylvania and were featured for over a year over
station WEAF, have gone to the Mont Royal Hotel,
Montreal, for the summer. They will sing and broad-
I cast there accompanied by Jack Denny and His
Orchestra — Ben Alley is the featured tenor on the
La Palina, Home Fashion Plate and the Robert Burns
Hours over the Columbia Broadcasting System. Ben
also records for Columbia, and is listed as a best
seller with that company.
* * *
Olga Fagan recently gave her 1000th program over
WLWL. She is now entertaining over the NBC net-
work— Ray O’Hara and his Governor Clinton Orches-
tra have gone over to station WABC, to be heard
over this station three times a week — A school has
i been opened in New York City to train ambitious
folks how to do their stuff before the “mike” — Will
Osborn is through at the Park Central Grill and
Roy Ingram is the band to follow there.
* * *
Guy Lombardo and His Royal Canadians are gain-
ing more friends for themselves each day at the
Roosevelt Grill — Miss Veronica Wiggin is one of the
; best and mast popular contraltos singing over the
“ether.” She is featured over stations WABC and
WOR — Sam Lanin and His Ipana Troubadours have
gone off the air for the summer. This orchestra is
scheduled to resume broadcasting over the NBC net-
work sometime in September.
# * #
Sammy Stewart, who is at the Savoy Ballroom, and
is broadcasting over WMCA three times weekly is a
member of the American Guild of Organists as well
as being a leader — Marion and Jim Jordan, of Station
WBNR are man and wife, Mrs. Steele. Both Jim
and Marion were stage artists before going into
broadcasting — In the studios of WENR there is no
member of the staff busier than lovely Irma Glenn,
who presides at the console. In addition to her
organ work, she is heard in the comedy sketch, “The
Smith Family.”
* * *
Charles Stookey is responsible for all the farm and
agricultural programs at WLS, and came to that
station from the Prairie Farmer, where he was farm
news editor — Everett Mitchell of station WENR is
the originator of the Smile Club program. This
program is dedicated to an institution or hospital in
which the club has members — Howard Nuemiller who
plays the piano at station WENR has attracted quite
a following by his ability and personality.
* if *
“Shave and Smile” are the names of the Twinplex
Twins, heard every Sunday evening over the Columbia
Broadcasting System. They were formerly known to
their countless admirers on the “ozone” as A1 and
Pete — Ralph Parks plays the trombone with the
studio orchestra at WCFL besides doing most of the
announcing — Mr. Ollie Riehl’s secretary. Miss Gagnon,
informs me that she is in no way related to that
knockout king Jack Gagnon, who put Tuffy Griffith
to sleep before his bedtime.
if * *
Tom, Dick and Harry, who are one of the most
popular trios on the air today judging by the amount
of fan mail received by them daily, recently made a
flying automobile trip from Chicago to St. Louis to
keep a radio engagement there and drove all night
to return to Chicago where they had a morning re-
hearsal which they made by the skin of their molars
— Eddie Cemy, assistant librarian at the local NBC
studios is both an accomplished musician and an
orator not to be debated with. Eddie is a great boy
and well liked by all who come in contact with him.
if if if
Wynken, Blynken and Nod, three girls who made
quite a name for themselves broadcasting from
station KYW really play a marvelous game of golf
and can be seen on the fairway almost every after-
noon— Lawrence Salerno is the singer you hear during
the Maytag broadcast with the smile in his heart and
the tear in his voice.
STAGE SHOWS
( Continued from page 54, column 2)
and the regular program of stage show and picture.
In the main lobby Stone and Frazier do any popu-
lar numbers vocally and on the piano that any guest
of the theatre requests, assisted by “Mickey McGuire,”
singing usher of the theatre. On the grand stairs
landing Gladys Hubner, attractive blonde, plays the
harp, and on the mezzanine is an out-door exhibit
redolent of the vacation season about to come to
Minnesota.
The presentation is “Jazz Preferred,” with the
Dorothea Berke Girls opening with a novelty dance
in which they represent musical notes. Yvette Rugel,
operatic soprano, gets warm applause as a reward
for her excellently done classical numbers. Kendall
Capps annoys the saxophone and banjo, but does
best with his dancing. Bryant, Rains and Young,
two girls and a man, have a reasonable measure of
success with their dance offerings, and Cy Landry,
comedian, pleases with his nonsense. The finale is
“All the Clouds’ll Roll Away,” with one of the
brilliant and colorful smash sets characteristic of
Publix’ most elaborate productions. All in all, the
show did not please as well as others given at this
theatre during recent weeks.
The Minnesota Grand Orchestra, conducted by
Oscar Baum, presents an especially effective rendi-
tion of “Rienzi,” a Wagner overture, and “Zizz”
Black is master of ceremonies, leading his musicians
in playing current popular selections. The picture
for the week is “Caught Short,” with Polly Moran
and Marie Dressier, and the audiences think it’s
immense.
Kansas City Midland
Week Ending May 9
Jack Benny heads the bill at the Midland this
week and is responsible largely for the packed houses
reported all week. Benny lives up to his reputation
as an exceptional vaudeville entertainer by keeping
the audience in an uproar. His humor is both
original and timely and his manner is pleasing.
Jue Fong is the Chinese tenor who sings songs
from most any country but his own. He does popular
numbers like a native of Broadway.
Jean Bedini and Jules Howard have a revue which
would be a credit to any stage. It moves quickly
and has more laughs to the minute than we are used
to expecting from the current stage numbers.
Ed Sherriff and Company appear in a number called
“We’re in the Navy Now.” They are sailor acrobats.
A dance act of merit is that of Alex Ruloff ana
Joan Elton. Miss Elton is graceful and agile and the
dancing pleases the audience, to judge from the
applause. A comic dancing team assists in the
act and furnishes much amusement.
Oklahoma City Orpheum
Week Ending May 9
Fanchon and Marco, with their “Types,” return to
the standard of entertainment they have been giving
the city. The show is good but, with the exception
of the Trado Twins, one gets a sneaking idea the
cast is not bent on exerting itself.
Two chorus numbers are offered in black and white,
and the other a trap drum number, are the best the
Sunkist Beauties have offered in many weeks.
Harold Stanton, formerly with Broadway’s “Desert
Song,” has a good tenor voice and uses it to advan-
( Continued on page 56, column 2)
JULIA DAWN
The Golden Voiced Organist
STILL DOING
NOVELTIES
FOR
DELUXE
THEATRES
NOW AT
PARAMOUNT’S
PRINCE
EDWARD
THEATRE
SYDNEY
AUSTRALIA
56
EXHIBITORS HERALD-WORLD
May 17, 1950
TELLING IT
TO THE DAISIES
The Radio Song Hit!
REMINISCING
The Ballad Beautiful
ABSENCE MAKES
THE HEART GROW
FONDER
(For Somebody Else)
The Novelty Song That
Gets ’Em!
UNDER A TEXAS
MOON
from
Warner Bros.-Vitaphone Picture
UNDER A TEXAS MOON
Tie up with the picture on this
one. The prettiest song we have
ever published.
GET HAPPY
It’s Snappy and Makes You
Get Happy
Slide Novelties, Chorus Slides
Window Streamers, Etc.
on all of the above songs.
Write in for material.
Cliff Hess
Special Service Department
STAGE SHOWS
( Continued from page 55, column 2)
tage in two numbers. Carlina Diamond, daughter
of an old trooper, offers a very good harp number.
The Trado brothers, song, dance and comedy boys,
do some highly entertaining work in all three lines.
Eddie Lampert in his skit was fair. On the screen
was seen “Hide Ou.t,“ a Universal picture, a good
picture, and Fox Sound News.
The R K O Big Time Vaudeville presented a glitter-
ing new bill of attractive entertainment, and with
exceptionally large amount of fine talent.
The Three Allison Sisters were excellent in their
Acrobatic Surprises.
Galla-Rini and Sister were real musical geniuses
and famous as recording and radio entertainers.
Nara Lockford was all smiles in smiling steps in
merry motion.
Del Chain and Artie Conroy were very good in
their international singing comedian acts, and on the
screen was seen Fox Sound News and the feature
picture, “Midnight Daddies” (Sono Art) and the
Orpheum Orchestra as usual, was excellent and fur-
nish excellent good music.
San Francisco Fox
Week Ending May 8
This week’s stage offering is a decided change
from the usual Fanchon and Marco “Idea” but is
none the less acceptable. It is billed as the “Minia-
ture Idea” and is none other than Singer’s Midgets,
well known to vaudeville audiences. It is really a
big troupe of little singers, dancers, jugglers, mu-
sicians and acrobats, with a pocket size circus, offer-
ing a lively revue crammed with interesting acts.
The stage show is prefaced by an elaborate musical
offering by Walt Roesner and his concert orchestra
that comes in for a lot of applause. This week’s
offering is a symphonic poem, “Mandalay,” and is
presented in such a manner that one can almost see
the flying fishes playing in the bay, and as for the
dawn coming up like thunder out of China, that is
certainly audible.
The scenic setting for the concert at first shows
only the stars twinkling in the sky but finally the
sea is seen, with a Chinese junk beating its way
before the wind. This merges into a realistic mov-
ing picture and finally dawn with all its brilliancy
comes as a fitting climax.
The Liliputian revue opens with a dock scene and
the arrival of sweethearts in costume from many
countries, including Italy, China, Germany, Spain,
Roumania, France, Ireland and the U. S. A. A
tiny magician in Chinese costume performs tricks
that do not lose their savor through age and right
on the heels of this act comes a realistic ice scene
in which a reindeer takes part, with tiny women
dancing an ice ballet.
The scene shifts to a Roman coliseum in which
a strong man balances his chariot on his shoulder
and ends by lifting a pony and its rider. An Alpine
scene follows with the tiny folks posing as automa-
tons and in another moment a fancy dress dance
is on in an entirely different setting.
The Singer’s Midgets' orchestra of eleven pieces
offers “Singing in the Rain,” “Wedding of the
Painted Doll,” with the wedding enacted by others
of the troupe ; selections from “Rigoletto,” assisted
by the “only singing duck in the world” ; “All by
Yourself in the Moonlight,” and selections from the
“Overture 1812,” presented with good effect.
A mock Dempsey-Tunney fight is followed by a
brilliant Oriental scene in which camels, burros and
three elephants take part. The elephants dance,
dine, smoke and do tricks. The act comes to a
close with the bringing on of handsome Shetland
ponies and the Midgets grouped in colorful Oriental
court costume. The offering is entertaining and is
well received. It has appeared in this form for so
long, however, that a change might not come in
amiss.
Milwaukee Wisconsin
Week Ending April 24
Milwaukee’s own Carla Torney Girls are the fea-
tured stars in Fanchon and Marco’s “Desert Idea”
at the Wisconsin this week. The setting, both un-
usual and attractive, is that of an adobe village with
the band in cowboy outfits. For an opener the
chorus does its stuff in a shawl dance, which makes
a big hit.
An unannounced couple engaged in a lariat number
which includes a number of difficult feats with the
rope, and for which they receive good applause.
"Me and the Girl Next Door” is played by the
band under the direction of Roy Dieterich, with sev-
eral of the boys in the orchestra singing snatches
of the selection, musical arrangements for it being
made by Bill Perrin, the handsome piano player.
“Sweetheart Trail,” sung by Roy Dieterich, makes
a big hit with the audience, which has come to look
for Roy's songs. An Indian ritual dance number,
with the Torney girls in bright-colored feathers, fea-
turing Muriel Stryker in a solo dance number, is the
next episode of the idea. The girls work together
nicely and are well received.
Eddie and Morton Beck sing a foolish little ditty,
after which they entertain with "Laugh, Clown,
Laugh,” done in big league style. The boys have fine
voices and make a hit.
The finale brings the chorus again in gold cos-
tumes in a clever number augmented by Muriel
Stryker. Before the curtain closes a volcano in the
background goes into action and spews forth vari-
colored lava in an entertaining fashion.
Oklahoma City Orpheum
Week Ending April 25
Fanchon and Marco’s baby song, “Idea,” with Rose
Valyda, Penny Pennington and Lucille, Miller and
Larx, Pearl Hoff, Caroline and Ruth, Mullie Markel
and the Sunkist Babies, great big beautiful Broadway
babies, with living toys, in a toyland spectacle of
hot-time love lyrics. It was a musical extravaganza
of lullaby and jazz, and the performances were all
excellent in tone and acting, and each act received
generous applause from the spectators. On the screen
was seen Fox Sound News and “The Cohens and the
Kelleys in Scotland.”
The R K O big time vaudeville, as usual, was ex-
cellent. "Hello, Hello.” the voice of the R K O,
Thomas J. Kennedy in person, the nationally famous
radio feature, in his first vaudeville appearance.
Le Reconteuer distingue Bert Walton in “Reciprocity
Plus Retribution,” and Elizabeth King’s Steppers,
seven of ’em, who were speedy youngsters in melody
and motion. “Any Family,” was a domestic comedy
of American life and excellently played. “The Prince
of Diamonds,” with Aileen Pringle and Ian Keith,
followed by Fox Sound News. The whole week’s
program was excellent in every particular.
St. Louis Ambassador
Week Ending April 24
"Red Rhythm” was the title of the Easter stage
show mastered by Ed Lowry and featured among the
entertainers was the United States Indian band.
New Orleans Saenger
Week Ending May 9
To the classical strains of “There Will Be a Hot
Time in the Old Town Tonight, My Baby” and “Hail,
Hail, the Gang’s All Here,” Wesley Lord on the giant
organ introduces to New Orleans again the Saenger
stage shows and Ben Black, one of the most popular
personality leaders that ever graced a payroll, to ca-
pacity audiences, who showed their appreciation by
applause that must have shaken the executive offices
fully five blocks away and caused a shiver to amble
up and down the backs of competitors, for the
Saenger has come back again after a lapse of six
weeks with the 6tage shows which in many instances
were more popular than the most high priced 6uper
film that ever slid out of the projection room.
The Publix unit, though small, was fully up to the
average and pleased mightily. Presenting the twelve
Texas Rockets, the ballet of girls all under seventeen,
who though not yet of the voting age could dance
better than many veterans of the stage.
The feature was Miss Irene Taylor, a singer of ex-
cellent voice and poise, her selections running from
the blues to classical. Miss Taylor is a find of Ben
Black, who espied her in Chicago, loaded the lady in
a Pullman and shipped her to New Orleans, away
from the city where the balmy breezes blow, to the
town that don’t care a continental for work as long
as there is good amusement in the theatres.
Earl Lavere, with his thing-a-jig, called in musical
circles a concertina, delighted with fresh Scotch jokes,
though one or two emitted the odor of moth balls,
and stopped the show, as many of the provincial
critics would say when Eliza slipped on a cake of ice
and sat down on the property baby. Earl is O. K.
and it took the combined efforts of Ben Black and the
stage band to prevent the audience from insisting
that he continue indefinitely.
Another feature is the Kirst Brothers, Albert and
Gordon, of the stage band, violinist and pianist re-
May 17, 1930
EXHIBITORS HERALD-WORLD
57
spectively, who by request gave the audience “I’m
Crying for the Carolines,’’ not only once, but a cou-
ple of times.
The stage setting was a marvel of color exquisitely
displayed.
The current film is “Hold Everything.” With A1
Jolson, underlined in “Mammy,” week of May 9.
Philadelphia Mastbaum
Week Ending May 2
The overture “French Aires,” played with much
gusto by the Mastbaum Symphony Orchestra under
the leadership of Vito La Monaca, was the opening
feature of the program this week.
Reay Teal acted as master of ceremonies for the
stage show “Top of the World." A feature of the
stage setting was a large orange world high above
some conventional trees. Vera Cason sang several
selections in a clear soprano and also carried on a
conversation with Bert Gordon, giving him an oppor-
tunity to spring his jokes. His humor was not the
spontaneous kind but was rather labored and the
applause was slight.
The Fred Evans Globe Trotters appeared in red
and green costumes with high headdresses and the
many-colored lighting effects on the costumes was
Striking, to say the least.
The Emil Ehtor Girls are five tumblers who are
unsurpassed for movement and agility. There is not
a stiff joint in one of them. Three of them gripped
each other about the waist and revolved, first one and
then the other, with feet on the floor. They turned
a series of revolutions, touching the floor with only
one hand and walked about the stage on their hands
in a leisurely and skillful manner. The 6torm of ap-
plause that followed their act was well deserved.
Bernardo DePace, the mandolin wizard, entered as
the “Man in the Moon.” Wearing a white satin
Pierrot 6uit with black trimmings, he appeared with
his mandolin in a huge yellow moon. The moon
moved to the center of the 6tage and De Pace stepped
out, ran down some 6teps and played to the world.
The orchestra played an accompaniment and in the
pauses of the selection DePace introduced some bare
of catchy dance music, much to the apparent disturb-
ance of the serious orchestra leader. When called
to task for this De Pace talked back with his mando-
lin, getting the exact intonation of the voice in sev-
eral phrases. He is extremely clever in handling his
instrument. The Fred Evans Girls breezed in in
lovely yellow costumes carrying mandolins.
Gordon and Kane, tap dancers, were good but their
dancing was not unusual.
Des Moines Paramount
Week Ending May 2
Against a stunning setting of silver and gold
Charley Agnew and his snappy band present their
stuff with characteristic success and put over their
musical numbers with such skill and vigor that audi-
ences are enthusiastic and demand more. Charley
pleases with his saxaphone and also appears with a
trio of players in a nicely balanced number.
Mat and Young, a pair of comedians with singing
voices, bring a laugh a second in their heterogeneous
mixup of song, patter, dancing and repartee. The
short fat half is the butt for most of the jokes and
furnishes most of the fun. The tall blond half is
the necessary background to set off the ridiculous
monkey business pulled off by his friend. Not only
do these two put over their own act, but they appear
unexpectedly in the eight dancing feet act of the
Tolman brothers.
These Tolman youths, each in a different colored
suit but all wearing green handkerchiefs and green
hat bands, bring some of the fastest dancing work
seen here in some time. They do ensemble dancing
with solos, duets and other combinations. Clever in-
novations in steps are welcomed by the fans gener-
ously. An encore dancing football stunt is a smart
bit of invention and brings merited applause.
Sandy Lang and Co. in a roller skating act is
good. Explained first by several films describing the
difficulties of skating versus dancing the act proceeds
with the audience all agog to watch for the hard
work of the actors. Tap dancing on skates, jazz and
stunting bring admiration. An interesting bit with a
dark stage and radium costumes and scenery is a
nice change.
Penny Pennington, a former Des Moines man, and
his sister bring some splendid fun with Penny’s non-
sense. He is so funny that even the old ladies laugh.
He goes through the audience with his jokes. He does
a crazy stunt with his drums and he blows smoke
rings, all accompanied by dialogue of the most foolish
type. And they laugh.
Sally Sweet, blues singer, was not on the bill be-
cause of a bad cold.
The feature was "The Big Pond” with Maurice
Chevalier. There was the usual news reel and cur-
rent picture of the Drake relays.
Red Star Tunes Recorded
On All Records
Charles Harrison, assigned by Pat J. Flaherty,
vice-president and general manager of Red Star
Music Company, Inc., to look after mechanicals, re-
ports such great demand for records of the tunes
in the Fox musical romance “High Society Blues,”
featuring Janet Gaynor and Charles Farrell, that all
companies are recording the song hits a number of
ways.
No 6mall wonder that the recordings for dance,
but recently released, are already setting the pace
in sales, for all these are of a higher standard than
usual. The Victor recordings of “I’m in the Market
for You.” the firm’s leader, and “Just Like in a
Story Book” are exceptionally well done by George
Olsen and his orchestra ; the Brunswick record is
neatly recorded by Bob Haring and his orchestra, in
original style ; the Columbia record is by Ben Selvin,
and it, too, is a cleverly and musicianly effort ; and
the feature of the Okeh record by Smith Ballew and
his orchestra is Smith’s usually high standard of
vocalization. Other recordings of the tunes have been
made by Phil Spitalny and his orchestra, and Sam
Lanin and his orchestra.
Vocal and organ records of these tunes are now
in the process of manufacture and will shortly be
released for general distribution.
The songs in the sensational John McCormack
special, “Song o’ My Heart,” have also been gen-
erally released, as is the case with "My Lonely
Heart,” the Charles Wakefield Cadman gem, sung
by Lila Lee in the Fox Production “Double Cross
Roads.”
THEME SONGS
Donald Novis, Atwater Kent prize-winning tenor
who sang in "Bulldog Drummond” and “Irish Fan-
tasy,” for United Artists, is next to be heard and
seen in “Eyes of the World,” which Henry King is
making for United Artists.
Young Novis won the Atwater Kent Foundation
Award over a field of 10,000 singers in a nation-
wide contest. In the Harold Bell Wright story he
will sing a new ballad.
Ten song numbers comprise the musical menu
served in R K O’s musical comedy hit, “The
Cuckoos.”
They are, "I Love You So Much.” sung by Bert
Wheeler and Dorothy Lee — the same team that popu-
larized “Sweetheart, We Need Each Other,” in “Rio
Rita.”
"Wherever You Are.” sung by June Clyde and
Hugh Trevor.
“I’m a Gypsy,” a duet by Robert Woolsey and
Jobyna Howland.
"Laugh Today and Cry Tomorrow,” sung by Ray-
mond Maurel and R K O’s singing chorus.
"Oh, How We Love Our Alma Mater,” is the fea-
ture comedy song hit sung by the headline comedians.
Wheeler and Woolsey.
Harry Ruby, co-author of the original story, also
Is composer of all the songs in "The Cuckoos.”
Bert Kalmar is credited with the lyrics.
“THE HALF PINT OF PERSONALITY”
Publix “Smart Smarties” Unit
Just completed a week at Mastbaum,
Philadelphia.
This week at the Penn, Pittsburgh.
Thanks to Harry Phil and Rubya
O RG AN
PRESENTATIONS OF
GREAT SONGS
WHEN THE LITTLE
RED ROSES
(Get the Blues for You)
CONGRATULATIONS
YOU WILLCOME BACK
TO ME
WASHING DISHES
(With My Sweetie)
I'VE COT MY EYE
ON YOU
Fyom “Show Girl in Hollywood”
/ (I’m a Dreamer)
AREN'T WE ALL?
from “Sunnyside Up”
SPECIALS
(Hits From)
HOLD EVERYTHING!
Introducing
WHEN THE LITTLE
RED ROSES
(Get the Blues for You)
SING A LITTLE THEME
SONG
TO KNOW YOU IS TO
LOVE YOU
Medley t>f Hits From
'SUNNYSIDE UP"
We Also Have Individual Chorus
Sets for. All Our Songs
Write for All Slides and Information to
SAM LERNER, Mgr. of Publicity
De Sylva, Brown &
Henderson, Inc.
745 7th Ave., New York City
58
EXHIBITORS H E RALD - WO RLD
BEST SELLERS
Week Ending May 10
No. i
“Stein Song”— (Carl Fischer).
No. 2
“When Iis Springtime” — (Villa
M oret).
No. 3
“Cottage for Sale” — (De Sylva, Brown
& Henderson).
No. 4
“ Telling It to the Daisies”— (Remick
Music Corp.).
“ Should I” — (Robbins Music Corp.).
“Under a Texas Moon” — (Remick
Music Corp.).
“ Happy Days Are Here Again” —
(Aqer, Yellen & Bornstein).
No. 5
“It Happened in Monterey” — (Leo
Feist).
“With You” — (Irving Berlin).
“Sing, You Sinners” — (Famous Music
Corp.).
No. 6
“There’s Danger in Your Eyes” —
(Irving Berlin).
“Lazy Louisiana Moon” — (Donaldson,
Douglas & Gumble).
“ I Never Dreamt” — (Santly Bros.
Inc.).
“I Still Remember” — (Joe Morris).
“ Washing Dishes ” — (De Sylva, Brown
& Henderson).
“One I Love Just Can’t Be” — (Leo
Feist).
“Aren’t We All” — (De Sylva, Brown
& Henderson).
“Blue Is the Night" — (Robbins Music
Corp.).
“I’m Following You” — (Irving Ber-
lin).
“Crying for the Carolines” — (Remick
Music Corp.).
“Kiss Me With Your Eyes” — (Villa
Moret).
“When I’m Looking at You” — (Rob-
bins Music Corp.).
“ When You Come to the End of the
Dav” — (Irving Berlin).
* * *
“DRIFTING” — (Milton Weil Music Co.)— Written
by two Chicagoans and published by a local firm.
This is a very good fox trot ballad that looks com-
mercial. Words by Max Siegel, music by Gertrude
Lincoff .
* * *
“IT HAPPENED IN MONTEREY”— (Leo Feist,
Inc.) — This is the waltz number in the Paul White-
man’s first picture, “The King of Jazz.” The re-
ports are that this will be one of the big pictures of
the year. This waltz is beautiful. Words by Billy
Rose, music by Mabel Wayne.
* * *
“DREAM AVENUE” — (Davis, Coots & Engel) — A
very pretty tune that is being played a lot. The
lyric idea is also good and this song has a chance
of getting a big sale. By Harry Richman, Jack
Meskill and Pete Wendling.
* * *
“A PAIR OF BLUE EYES”— (Red Star Music Co.)
— The world’s leading tenor, John McCormick, sings
some beautiful numbers in his first talking picture
entitled, “Song o’ My Heart.” This is one of the
best songs in the picture. Words and music by
William Kernell.
* * *
“MYSTERIOUS MOSE”— (M. Witmark & Sons)—
This novelty tune was played around here by the
Ted Weems band for quite some time. It was finally
published and is now being played by all the orches-
tras. Lyric and music by Walter Doyle.
C3 r • — — — «- ■ — — . .
ORGAN SOLOS
Jack Martin (Wisconsin, Milwaukee) was at the
Wisconsin theatre organ surrounded by six lighted
birthday candles playing a sort of birthday medley
which included “Sing, You Sinners, Sing” and "The
Stein Song” from the University of Maine. The words
to each were flashed upon the screen.
Katherine Kaderly (Brooklyn, N. Y., Metropolitan)
presented an organ solo feature entitled, “A Spring
Festival,” and incorporated five good “singable”
numbers to which the entire audience sang.
These numbers were: “Aren’t We All,” “Sunny-
side Up,” “The Moon Is Low,” “Singing in the
Bathtub,” “Should I,” and “Painting the Clouds with
Sunshine.” Miss Kaderly’s combination of demurity,
sweetness and musical ability have helped greatly in
making her an asset to the house and a popular
drawing card.
Adolph Goebel (Yonkers, N. Y., Loew’s) presented
a novel and interesting “mic” solo this week, in
which he got in a number of good boosts for the
house ventilating system. The title of this solo
was called, “In the Good Old Summer-Time,” and
opened with three or four cleverly worded slides
about the cooling system, and played to the tune
of “In the Good Old Summertime.” Goebel then
announced, through his “mic,” the numbers he would
play and to which the audience were to sing. These
numbers were, “What Do I Care,” “The Stein Song”
and “Aren’t We All.” Clever gag slides and a
smart lyric to the tune of “Coming Through the
Rye” had the house in an uproar. Incidentally,
Goebel acted as musical conductor in the choruses
of two numbers. At the finsh of this solo, Goebel
brought in a great plug for the radio station, WCOH,
from which he broadcasts and then spoke of a dinner
he attended, in which a chicken was distributed
among the guests, each getting a part that repre-
sented the locality he came from. This was said in
all seriousness and the audience were surprised to
see this all led up to an introduction of “The Big
Man from the South,” a good singing novelty to
which all the audience sang. A very good reception
was accorded Goebel.
Ray McNamara (Strand, New Orleans), organist,
rendered the following program which was also car-
ried to thousands on the radio :
“Anchors Aweigh,” song of the Navy; “Andante
Cantabile,” from the String Quartet by Tschactow-
sky ; “When the Little Red Roses Get the Blues for
You,” “Forever and Forever,” by Tosti ; “It Must
Be You” ; and “Yalse Oriental,” by Knox. Mr.
McNamara broadcasts each Monday over WSMB.
THEME SONGS
The New Movietone Follies of 1930, with a cast
which includes some of the best voices on the Fox
roster of players, is announced for general release on
May 4th.
Those who have seen this spectacular production
agree that it will not only exceed by far the envi-
able record made by the first Movietone Follies of
last year, but that in its songs it has material of
such originality, that four best sellers should result.
All of these will be published by the Red Star Music
Company, Inc., of which Pat J. Flaherty is general
manager.
“I’d Love to Be a Talking Picture Queen,” which
looks like the leader of this sensational score, is sung
by Marjorie White, and very elaborately and beau-
tifully staged. “Here Comes Emily Brown,” duetted
by Frank Richardson and Marjorie White, is an ex-
ceptionally fine dance tune, for which there is already
a great demand from the leading dance orchestra
leaders. “Doing the Derby” will, in every probabil-
ity, even exceed the popularity of “The Breakaway,”
after which it is patterned. This is one of the en-
semble numbers in the production. “Cheer Up and
Smile” is a tune with mass appeal, similar to that of
“Happy Days Are Here Again.” When this song gets
around, it will have everybody singing and whistling
it. Other songs in the score are “You’ll Give In,”
“I Feel That Certain Feeling Coming On” and “I’m
Bashful.”
All the mechanical companies are recording the
numbers as fast as facilities will permit, and these
records will shortly be placed on sale.
“I’m in the Market for You,” which tops Red Star’s
catalog, is getting around so fast that predictions are
freely being made that this song will shortly be the
country’s biggest seller. Billy Jerome, who ought to
know, writes in the current issue of the New York
Star, that this is the best song to come from Holly-
wood to date.
Hello Everybody — Well, folks. I’ll give you the
dope on the number of radio plugs for the week
ending May 9. It will sort of give you an idea what
songs are the leading ones here and the reason why.
Times
“Exactly Like You” (Shapiro, Bernstein) 30
“Moon Is Low” (Robbins) 28
“Sing, You Sinners” (Famous) 27
“Market for You” (Red Star) 27
“With You” (Berlin) 26
“Blue Is Night” (Robbins) 26
“Lazy Lou’siana Moon” (Donaldson) 26
“Danger in Your Eyes” (Berlin) 22
“If I Had a Girl” (Feist) 21
“Get Happy” (Remick) 20
“I Never Dreamt” (Santly) 18
* * *
The first instance of national recognition being
accorded the “house-warming” of a music publishing
firm can be seen in the Fox Movietone News which
is playing in theatres all over the world now. A
studio was established in the spacious offices of Pat
Flaherty, general manager and vice-president of the
Red Star Music Co., a subsidiary of Fox Films, and
700 feet of film recorded the voices and features of
the notables attending.
Johnny McLaughlin, head of the concert depart-
ment of M. Witmark and Sons, and composer of
many popular ballads, is to marry the inspiration
of his latest tune, “At the End of the Day with You.”
Ellen O’Connor of 395 Riverside Drive will be his
bride. She is a non-professional and they will be
married June 21st. McLaughlin left Lynn, Mass.,
his birthplace, to study music in Paris some years
back and on his return became a great friend of
George M. Cohan, later doing most of the arranging
for Cohan’s song successes. On his own, McLaughlin
was successful with his ballads, many of them finding
a place in the famous Witmark “Black and White”
series of semi-classical music. Good luck, Johnny,
and may “At the End of the Day with You” always
be your inspiration and theme song.
# * *
J. J. Robbins, head of the Robbins Music Corpo-
ration, is at the Metro-Goldwyn-Mayer studios in
Culver City, inspecting the forth-coming films from
a music man’s standpoint. Mr. Robbins will remain
on the Coast for another two weeks, returning by
easy stages to local headquarters. En route to New
York he will visit his branch offices and various
sales agencies throughout the country. In Mr. Rob-
bins’ absence, the ever genial Jack Bregman, general
manager of the concern, is supervising the firm’s
activities.
* # *
Harry Engel advised me that his firm, Davis, Coots
and Engel are now controlled by the Radio Music
Company and will hence-forth be a subsidiary of
National Broadcasting Co.
* # *
Took a stroll away from the Main Stem the other
day and ran into Alfred F. Jones, who is secretary
to the managing director, Robert M. Weitman, of
the Brooklyn Paramount theatre. Though away from
the Great White Way, I still insist that “Jonsey” is
the best dressed young fellow in the front-house
department of any theatre. Sixteen (count ’em, boys),
sixteen suits of clothing — and everyone a beaut !
* * *
Mr. George R. Batcheller, president of Chester-
field Motion Picture Corp., has completed a deal
with Mr. Charles Lang, of Bibo-Lang, Inc., music
publishers, whereby they will publish all the music
of Chesterfield’s latest release, “Ladies in Love.”
The songs to be published are “Big Boy,” “One
Sweet Song” and “Oh, How I Love You.”
* * *
Maceo Pinkard has written the lyrics and music for
a “peach” of a number called, “Tail-Spin” which tha
firm of Gene Austin, Inc., are publishing.
May 17, 1930
EXHIBITORS HERALD-WORLD
59
CLASSIFIED
Advertising
Ten cents per word, payable in advance. Minimum charge,
$1.00. Copy and checks should be addressed Classified Ad Dept.
Exhibitors Herald-World, 407 So. Dearborn St., Chicago, 111.
The Recognized National Classified Advertising Medium
1 . -- - - ■
Sound Equipment Bargains
BUY AT WHOLESALE— 40 %— OR BETTER—
Simplex or Powers Sound Heads, $300.00; Rochester-
Made Turntables, weight 150 lbs., $98.00; Samson
Pam 250 Amplifiers $59.50; Audak Professional Type
Pickups, $27.50; Speedometers, $12.50; Wright-De-
Coster Speakers, $29.40. Jensen Speakers, $19.50;
Exponential Horns, $87.50; Giant Dynamic Units,
$59.50. Tubes 40%. Photocells, $14.95; Exciter
Lamps, $1.19; Optical Systems, $39.50. Write us
your needs. Address Service-On-Sound Corp., 1600
Broadway, New York, N. Y.
Miscellaneous
BANNERS — 3';10, doth, $2.00; paper, $1.50.
Scenery. Address Pueblo Signs Shop, Pueblo,
Colorado.
100 LIGHTING STUNTS WITH CHALK, $1.00.
Address Sailor Chris, 2926 Garfield, Kansas City,
Missouri.
PROF. COPIES “OHIO RIVER MOON.’’ Ad-
dress. John Storm, 212 Harmony Hill, Benwood,
W. Va.
FROZEN KUSTURD MACHINES— Photos, par-
ticulars now ready. Address New International
Frozen Kustnrd Machine Co., 17 East 37th St.,
Indianapolis, Indiana.
HOT SAX— TRIOS. RHYTHM Choruses, Special
Arrangement. Address Charles Raymond, 2729
South Springfield, Chicago, 111.
TRAILERS ON ALL FEATURES. Reasonable
rentals. Address Worldscope Service, Box 4673, Kan-
sas City, Mo.
KALAMAZOO HERALDS— 35 Bright, Flashy
Colors. Real Show Paper. TWO SIDES. Black
Ink Only.
9x24
5,000
$20.00
9x24
10,000
35.00
6x18
5,000
20.00
6x18
10,000
30.00
12x18
5,000
20.00
12x18
10,000
35.00
We carry the label.
Get catalog. Address Kala-
mazoo Show Print Poster Service, Kalamazoo, Michi-
gan. Where Paper, Cardboard and Inks are made.
CASH WITH ORDER.
Stationery
“NEARGRAVURE” (“Neargravurembosso” plate-
less embossing) processes. Special Neargravure 250
envelopes, 500 854x754" letterheads $3.33, or 854x11"
$4.44, postpaid. Sollidays, EXH-124, Knox, Indiana.
Equipment for Sale
TWO SLIGHTLY USED TURN-TABLES, com-
plete with Audak pick-ups and fader, $65.00 each.
Address Charles Mason, 240 Columbia Avenue,
Rochester, New York.
MOVIE-PHONE DISC EQUIPMENT for Sim-
plex, guaranteed good condition. Instructions for
installing. $350.00 cash. Address Mission Theatre,
Dalhart, Texas.
FOR SALE — 1 Holmes Portable Projector and
8x10 Raven Halftone Screen. Both for $125.00 cash.
Address Strand Theatre, Jesup, Georgia.
FOR SALE— 280 VENEER THEATRE SEATS
50c each. Phototone Non-Sync., good as new with
200 records $250.00. Address Lyceum Theatre, Terre
Haute, Indiana.
SOUND MIXER— Makes all dialog clear, sharp,
takes out mushy, barrel like tones, sweetens sour
music. Only $25.00. One weeks trial. Address
Service-On-Sound Corp., 1600 Broadway, New York,
N. Y.
BARGAINS. DEMONSTRATORS— New and re-
built projectors, reflector arcs, generators, rectifiers,
lenses, Movietone masks, motors, lowest prices. We
take output several factories. Time sales. Address
Service-On-Sound Corp., 1600 Broadway, New York,
N. Y.
FOR SALE— PHOTOPHONE NON-SYNC., 7
months old, 150 records, $190.00. Address Galen The-
atre, Marysville. Pa.
THE TALK OF THE TALKIES— Synchronized
reproducers, new 1930 models for lease at $5.70 a
week. Rentals give you ownership. Address Life-
tone Service Incorporated, Oregon, Illinois.
BRAND NEW SOUND RECORD CABINETS—
Regular selling price $55.00 each — now on special 6ale
at $40.00 each. Address Box 489, Exhibitors Herald-
World, 407 S. Dearborn St., Chicago, Illinois.
2 REBUILT SIMPLEX MACHINES, double
bearing intermittent movements, with five-point pedes-
tals at $450.00 each. Address Box 481, Exhibitors
Herald-World, 407 S. Dearborn St., Chicago, Illinois.
THEATRE EQUIPMENT BARGAINS. We can
save you money on anything you want. Write for
prices. Oldest independent theatre supply house in
America. You take no chance when you buy from
the Western Motion Picture Company, Danville, 111.
FOR SALE— STEEL PROJECTION BOOTH for
one machine, $10.00. 2 1054x13)4 feet GOLD
FIBRE SCREENS, $25.00 each. 2 Mazda LAMP-
HOUSES with transformers, $50.00 each. Address
Rio Theatre, Oak Creek, Colorado.
FOR SALE— TWO PACENT DISC EQUIP-
MENTS Complete. Cost $2860, will sell for $800.00
cash. Address Liberty Theatre, Peru, Indiana.
MOVIETONE SOUND TRACK MASKS FOR
POWERS PROJECTORS, $6.00 per pair. Satisfac-
tion guaranteed or money refunded. Address Preci-
sion Mask Co., 4026 West Florrisant, St. Louis, Mo.
FOR SALE — TWO KERSTEN 12 FOOT
TALKIE HORNS with units. Bargain. $25.00 for
the pair. Address Walter Hohfeld, Elite Theatre,
Greenleaf, Kansas.
“CAN YOU INSTALL YOUR OWN SOUND?”
Others have at a great saving. Detailed prints and
photographs are furnished. Write for prices and
terms. Address The Lifetone Co., Oregon, Illinois.
BIG BARGAINS in rebuilt Simplex Powers 6-B
and 6-A motiograph machines, all motor driven, in
guaranteed condition, as well as used low intensity
arc reflector lamps with or without machines at
reasonable prices. Big stock of rebuilt exhaust and
oscillating fans for AC and DC current. Generators,
all makes, ticket selling machines, film containers, all
at bargain prices for immediate shipment. Write for
bargain list. Address Illinois Theatre Equipment
Company, 1029 S. Wabash Ave., Chicago, Illinois.
THEATRE EQUIPMENT, new and used. Opera
chairs, projectors, screens, generators, rectifiers, re-
flecting arc lamps, etc. Write for bargain list and
catalog. Address Movie Supply Co., 844 Wabash,
Chicago, Illinois.
FOR SALE — Reflector Arc Lamps ana accessories,
also guaranteed rebuilt Powers 6-A and 6-B and Sim-
plex Heads. Best prices. Write Joseph Spratler,
1214 E. Ninth Street, Chicago, Illinois.
Theatre Wanted
WANTED— TO BUY OR LEASE Theatres in
towns of 2500 to 10,000; Minnesota, South Dakota,
Iowa, Nebraska. Full particulars in first letter.
Address O. C. Johnson, Atlantic, Iowa.
Managers * Schools
WANTED THEATRE EMPLOYES to learn
modern theatre management and theatre advertising.
The Institute’s training leads to better positions.
Write for particulars. Address Theatre Managers
Institute, 325 Washington St.. Elmira, N. Y.
Positions Wanted
MANAGER— AT LIBERTY MAY 15; experi-
enced; references; will go anywhere, but prefer Chi-
cago. Address Box 491, Exhibitors Herald-World,
407 S. Dearborn St., Chicago, Illinois.
ARE YOU LOOKING FOR SOMETHING
DIFFERENT IN ORGAN SOLOS? I have it!
Eight years experience any style of solo. Can be
billed as a M. C. Singing Organist. Will go any-
where. Address Box 476, Exhibitors Herald-World,
407 S. Dearborn St., Chicago, Illinois.
WESTERN ELECTRIC OPERATOR, Age 21,
experienced, go anywhere. Address P. O. Box 89,
Richmond, Indiana.
AT LIBERTY— PROJECTIONIST. Experience
on silent and talkie equipment, can give reference;
will locate anywhere. Address R. E. Huard, 34 Bond
St., Battle Creek, Mich.
EXPERIENCED SOUND PROJECTIONIST
wants steady job. Go anywhere. State salary.
References. Address Wayne Smith, Eureka, Illinois.
PROJECTIONIST, SOUND OPERATOR, fifteen
years experience; write or wire. Address Barney
Ludesher, 1493 Washington St., Dubuque, Iowa.
WOULD LIKE TO GET IN TOUCH WITH
Theatrical office concerning position in a theatre as
manager or assistant. Can furnish A-l references.
Address Box 490, Exhibitors Herald-World 407 S.
Dearborn St., Chicago, Illinois.
FORMER WESTERN ELECTRIC SERVICE
ENGINEER SEEKS POSITION as Acoustic and
Projection man in a theatre. Nine years Radio
Amplifier and Public Address Experience. Can op-
erate. Address Box 400, Fort Jefferson, L. I.,
New York.
YOUNG MAN DESIRES POSITION as man-
ager of theatre. Ten years experience. Address
Box 487, Exhibitors Herald-World, 407 S. Dearborn
St„ Chicago, Illinois.
A-l THEATRICAL SIGN WRITER AND LOB-
BY DISPLAY ARTIST desires permanent connec-
tion with reliable concern. Thoroughly experienced
and dependable. Will go anywhere. Address R. J.
Callahan, 48 Costello St., Dayton, Ohio.
MANAGER DESIRES POSITION— Knows show
business from A to Z. Am highly efficient, honest
and reliable. References exchanged. Can go any-
where. Address Box 485, Exhibitors Herald-World,
407 S. Dearborn St., Chicago, Illinois.
THEATRE MANAGER, ORGANIST. AD WRIT-
ER. WESTERN ELECTRIC SOUND OPERATOR
— Non-Union, married, aged 35, desires two or three
year contract south of Mason-Dixon line or outside
continental United States. At liberty about Sep-
tember 15th. Highest references. Address full par-
ticulars, Box 486, Exhibitors Herald-World, 407 S.
Dearborn St., Chicago, Illinois.
EXPERIENCED OPERATOR ANY TYPE MA-
CHINE or sound equipment. Age 27; references; go
anywhere. Address Herbert Moore, 5775 Field Ave.,
Detroit, Michigan.
YOUNG MAN DESIRES CONNECTION as ad-
vertising or house manager of theatre. Fifteen years
experience. Write Box 484, Exhibitors Herald-World,
407 S. Dearborn St., Chicago, Illinois.
ATTENTION, THEATRE OWNERS. Specially
trained managers, theatre advertising men, theatre
service men, available for employment at short notice.
No service charges. Address Theatre Managers In-
stitute, 325 Washington St., Elmira, New York.
ADDITIONAL
CLASSIFIED ADVERTISING
ON FOLLOWING PAGE
60
EXHIBITORS HERALD-WORLD
( Continued, from preceding page )
ATTENTION, THEATRE OWNERS. Specially
trained managers, assistant managers, advertising
men, service men, available for employment at short
notice. Address Theatre Managers Institute. 325
Washington St., Elmira. New York.
Equipment Wanted
WANTED— TO PURCHASE — from 500 to 650 up-
holstered opera chairs for sound picture house. Also
two Simplex or Powers Projectors, must be prac-
tically new, at bargain prices. Address Exhibitors
Lock Box 674, Pine Bluff, Arkansas.
WANTED TO BUY — At best cash prices. Simplex
Projectors — Mechanism or - complete machines. Ad-
dress Joe Spratler, 12-14 East Ninth St., Chicago,
Illinois.
WANT SEVERAL MERCURY RECTIFIERS,
good, bad, or incomplete, cheap. Address Preddey,
188 Golden Gate Ave., San Francisco, California.
WANTED — Peerless or Simplex projectors, also
Strong reflector arc lamps. State price, condition
and number of machines. Will pay cash, or one-
third down and balance C.O.D. Address Box 337
Exhibitors Herald-World, 407 S. Dearborn Street,
Chicago, Illinois.
HIGHEST PRICES paid for used opera chairs,
projection machines, etc. Address Movie Supply Co.,
844 Wabash. Chicago. Illinois.
Parks for Sale
PARK FOR SALE— $4,000 PROFIT guaranteed
for 1930. Valuation $32,800. Sell for $29,000.
$5,000 cash and balance in easy yearly payments.
Address Frank Orndorff, Mattoon, Ills.
Cameras for Sale
AKELEY, brand new. Write for booklet. Ad-
dress Wood, 204 Inland Bank, Indianapolis. Indiana.
Theatres for Sale or Rent
FOR SALE— THEATRE BUILDING COMPLETE.
TOWN of 12,000, no competition, fully equipped
with sound and doing a nice business. Address
D. O. Coleman, Southington, Conn.
TWO THEATRES— TOWN 5,000; must be sold
to settle estate; absolutely genuine bargain. Ad-
dress Box 488, Exhibitors Herald-World, 407 S.
Dearborn St., Chicago, Illinois.
SACRIFICE SALE— BEAUTIFUL, NEW, MOD-
ERN BRICK THEATRE; 250 seats, perfect sound
equipment. Address Princess theatre, Vardaman,
Miss.
ARCADIA THEATRE BUILDING, OLNEY, IL-
LINOIS. 650 seat, 3 stores, 7 offices, all rented;
or will SELL (NOT RENT AS PREVIOUSLY
STATED) the theatre alone on a good income basis.
Address A. L. Redman, Pres., 212 E. Main St.,
Olney, Illinois.
THREE HUNDRED CHAIR house in live town.
Running now. Rent $75.00, very low expenses.
Owner too old to continue. Exceptional opportunity
for the right man. Address J. P. Redington, Scran-
ton, Pennsylvania.
FOR SALE — THEATRE BUILDING COM-
PLETE OR PICTURE BUSINESS ONLY. Draw-
ing from 20,000 population. No competition. Talkies.
Doing good business. Price right. Address Lyons
Theatre. Lyons, Illinois.
Projector Repairing
BEST SHOP for repairing- projection machines.
Prompt service, reasonable prices. Address Movie
Supply Co., 844 Wabash, Chicago, Illinois.
SKILLED MECHANICS, specialized tools, and a
shop equipped for but one purpose can offer you
nothing but the best in repair work. That is what I
have, and I can offer you the best in the overhauling
of your motion picture machinery equipment. One
of the oldest repair men in the territory, and serving
some of the largest houses. Relief equipment fur-
nished free. For results bring your work to Joseph
Spratler, 12-14 E. Ninth St., Chicago, Illinois.
May 17, I930P3)
Insurance
THE BIGGEST SAFEGUARD for your business
is the sure protection afforded by insurance. BUT
insurance improperly written is itself a loss of money
to you. For ten years we have made a study of the
theatre’s insurance needs. Call on us or write us.
Address Jules Juillard & Co., Room 937, 175 W.
Jackson Blvd., Chicago, 111.
Films for Sale
FREE 35 MM. FILM, SUITCASE PROJEC-
TORS, $30.00. 9mm. film cheap. List. Address
Seavey, 76 Laurel, Ridgefield Park, New Jersey.
COMEDIES, ACTION. WESTERN and Sensa-
tional Subjects at lowest prices. Perfect condition
film. List. Address Colonial Film & Supply Co., 630
Ninth Ave., New York. N. Y.
EXCELLENT WESTERNS, $3 REEL; Powers ,
6A Projectors, $125.00. Address Marshall Films, i
Rome, Georgia.
Chairs for Sale
FOR SALE— 1000 UPHOLSTERED SEATS. Im-
itation Spanish leather, veneered backs. $1.85 each.
1500 5-ply veneered chairs 95c each. Address Illi-
nois Theatre Equipment Company, 1029 S. Wabash
Ave., Chicago, 111.
BIG BARGAIN in used Opera Chairs, 600 up-
holstered, 800 veneer. Address Movie Supply Co.,
844 Wabash Ave., Chicago, Illinois.
1,000 used high-grade spring constructed theatre
seats covered in imitation Spanish leather. The seats
are all brand new with metal bottom boards. Very
reasonable prices. 500 spring edge seats covered in
imitation Spanish leather made by Heywood-Wakefield
Company. 1,000 upholstered seats in imitation leather,
veneer backs. 750 heavy 5-ply veneer theatre chairs
$4 backs. Also several smaller lots of upholstered
chairs, panel backs, at very attractive prices. We can
furnish you with your needs — everything for the thea-
tre— in the used line — at a great saving. For more
information and prices, write Illinois Theatre Equip-
ment Company, 1029 S. Wabash Ave., Chicago, 111.
w
THE VOICE OF THE INDUSTRY
LETTERS FROM READERS
Film Buyer
AFTER A LONG SILENCE, DURING
which time I have been initiated into the
“Brotherhood of shell-shocked, gray-haired
sound exhibitors,” I again break out in print
at the trusty typewriter in praise of the new
department of the Exhibitors Herald-World
—The Film Buyer. There are some things
about the Herald-World that I don’t like but
we won’t go into that now. But this Film
Buyer — here is a department which is of real
value to the small town exhibitor. In the
brief and concise manner which makes it
doubly valuable, the length, cast and type of
picture are placed right at your finger tips.
Further, I have noted that many pictures not
yet released or even sold are so treated. It’s
a real help and my thanks to whoever con-
ceived the idea and to the Herald- World for
executing it.
Reviews aren’t worth a lot generally, other
than to give you the type of story and per-
haps a high spot or so in the picture. Mae
Tinee and many other star-spangling critics
don’t seem to agree with my patronage as to
what constitutes a three or four-star picture.
I think this is generally true in most small
towns and communities, the three or four-
star picture in many instances being a real
nose dive at the box-office. And say — in this
day of talking pictures if one of them does a
real nose dive at your box office, your head
will ring with the reverberation for many
days afterward. ’Tis a delicate business now,
with increased film rentals, score charges,
equipment investment, increased ’overhead.
I have been operating in sound something
over nine months and during that time I
have arrived at the definite conclusion that if
the small town exhibitor is to exist and there-
by provide the outlet which, we are told,
amounts to many millions of dollars annually
to the producer, rentals and score charges
most come down to meet the box office re-
ceipts. These receipts are, now that the
novelty of the “talkies” has worn off, just
about where they were before the advent of
sound, despite the increase in admission prices.
During the time I have been “in sound”
I have had about 15 or 20 pictures which
have been a real pleasure to run. A few — -
“Broadway Melody,” “The Gold Diggers of
Broadway,” “Sunny Side Up,” “Madame X,”
“Flight,” “Rio Rita” and “Marianne” — were
not only real productions of entertainment but
made money as well. Then there were “The
Untamed,” “So This Is College,” “Wise
Girls,” “Street Girl,” “The Fall of Eve,”
“Hallelujah,” “They Had to See Paris,” “The
Bishop Murder Case,” and “Chasing Rain-
bows,” which were outstanding.
I have found that the revue type is dis-
tinctly taboo in the small town. The picture
must have a story and a good one, a cast of
wellknown players, good direction and Food
recording, to be successful. The “Show of
Shows,” while in reality a marvelous produc-
tion, did a painful flop for me for no other
reason than that it was a revue. Another
thing a great many of my patrons and I are
not in favor of is the all-technicolor feature.
Color can and should be used in some shots
as large chorus numbers, etc., but the all-color
feature is distinctly tiring to the audience.
Regarding sound and recording — the general
public has been quite well informed as to
sound values during the past few years by the
radio and they were slightly too critical at
the beginning of talking pictures in the thea-
tres. They expected to hear every word
clearly and distinctly. I believe many of them
did not look back and remember that they
never heard every word of any stage show
they ever attended. But now, thanks to bet-
ter reproducing equipment, better acoustical
conditions, carpeting and so on, in the smaller
houses, and especially to the fact that the j
recording is better and better in each suc-
ceeding* release from every producer, this i
matter of the sound is being rapidly taken
care of. This fact of the improvement in
recording is, to me, the one real bright spot.
If I were predicting, I would say that every-
thing will be sound-on-film shortly. It is the
only practical way for many reasons, not the
least of which is express charges. When it
costs the small town exhibitor no less than
$5.00 for transportation on the records of a
single feature, it becomes a real burden over
a period of time. And the fact that a sound-
on-film print cannot get out of synchroniza-
tion should be reason enough for the adop-
tion of that method by all producers.
If rental costs can be lowered in keeping
with the business, there is yet hope for the
smaller towns.
Regards to J. C. Jenkins, even if he did
take a dirty crack at the “tall corn state” for
the condition of some of our roads recently,
despite the fact that Iowa is getting “out of
the mud” faster than any state ever did. The
trouble with J. C., is that he is used to Nebras-
ka, where better than half of the state is so
sandy that no mud can be found (and, by
the way, where it hustles the speedy jack
rabbit to exist) and when he gets into a real
producing state like Iowa he sorta loses him-
self in envy of our vast expanse of rich farm
lands, prosperous cities and towns. Iowa will
have at least two east and west roads and one
north and south road entirely paved across
the state this year. — L. F. Wolcott, The
Grand theatre, Eldora, Iowa.
May 17, 1930
EXHIBITORS HERALD-WORLD
61
Footages on the Latest
Releases
Owing to the fact that official footages on many pictures are not determined until
shortly before release date, this page will be published each week in the Herald-
World to supplement the FILM BUYER SECTION, which is published every
fourth week as Section 2.
Silent
“Alias French Gertie” (Radio)
“All Quiet on the Western Front” (Universal)
“Around the Comer” (Columbia)
“Big Pond, The” (Paramount)
“Caught Short” (MGM)
“Cuckoos, The” (Radio)
“Devil’s Holiday” (Paramount)
“Double Cross Roads” (Fox)
“Dumbelles in Ermine” (Warner)
“He Knew Women” (Radio)
“In Gay Madrid” (MGM)
“Journey’s End” (Tiffany)
“King of Jazz, The” (Universal)
“Ladies in Love” (Chesterfield)
“Ladies Love Brutes” (Paramount)
“Light of Western Stars, The” (Paramount) 5,035
“New Adventures of Dr. Fu Manchu, The” (Paramount)
“Old and the New, The” (Amkino) 6,800
“Overland Bound” (Bell Pictures)
“Paramount on Parade” (Paramount)....
“Prince of Diamonds” (Columbia)
“Rough Waters” (Warner)
“Safety in Numbers” (Paramount)
“Swellhead” (Tiffany)
“Temple Tower” (Fox)
“Texan, The” (Paramount)
“True to the Navy” (Paramount)
“Young Man of Manhattan” (Paramount)
Sound
6,416
12,500
6,491
6,984
6,873
A Real
9,170
Value
6,743
5,800
“I again break out in print
o,200
at the trusty typewriter in
6,342
praise of the new department —
7,658
The Film Buyer. Here is a de-
11,455
partmcnt of real value to the
8,724
small town exhibitor. In the
6,300
brief and concise manner which
7,171
makes it doubly valuable, the
6,213
length, cast and type of picture
6,586
are placed right at your finger
tips. Further I have noted tluit
5,200
many pictures not yet released
9,125
or even sold are so treated. It’s
6,418
a real help and my thanks to
4,280
ivhoever conceived the idea and
7,074
to the HERALD-WORLD for
6,213
executing it.” — L. F. Wolcott,
5,200
Grand theatre, Eldora, la.
7,142
6,396
7,306
62
EXHIBITORS HERALD-WORLD
May 17, 1930
WHAT THE PICTURE DID
Verdicts on Films in Language of Exhibitor
FOR ME
Columbia
SONG OF LOVE (AT) : Belle Baker— April 23-24.
One of the best talking pictures we have played. The
star and cast fine. Story very interesting. Very
poor business on the picture but all who saw it were
satisfied. It is not the good pictures that draw in
this talking picture game. They want hokum and
humbuggin. — Bert Silver, Silver Family theatre,
Greenville. Mich. — General patronage.
SONG OF LOVE (AT) : Belle Baker— April 27-
28-29. Very good picture with a good story. A little
too much singing by Belle Baker and not enough by
the kid. But I guess singing is what the public
wants nowadays. Print and recording good. Nine
,-eels. — P. G. Held, New Strand theatre, Griswold.
Ia. — General patronage.
LADIES OF LEISURE (AT): Barbara Stanwyck
— Absolutely Columbia’s best. Pleased and drew and
was as clear as a bell. — R. A. Preuss, Golden Gem
theatre, Golden. Col. — Small town patronage.
BACHELOR GIRL: Special cast — Average fea-
ture program. Seven reels. — Parkside theatre, Clin-
ton, Ia. — General patronage.
FLIGHT (AT) : Jack Holt — One of the very, very
few road shows that have been made since sound hit
us. The airplane stuff is real and great. So far
ahead of "Wings” and “Lilac Time” from an enter-
tainment standpoint that there need hardly be a com-
parison. It's a story of the flying corps of the
Marines in Nicaragua. Recording on disc was re-
markably good. — M. W. Larmour, National theatre.
Graham, Tex. — General patronage.
BROADWAY HOOFER (AT) : Special cast—
April 9. Columbia’s back stage entry. Good enough
but late. Recording on di6c good. Marie Saxon like-
able and can dance. — Frank R. Adams, Playhouse
theatre, Whitehall, Mich. — Small town patronage.
First National
THE OTHER TOMORROW (AT): Billie Dove — A
most beautiful Southern love story of today. Good
recording and excellent print. This company’s pro-
ducing has always been my favorite. I cannot forget
the favor they extended me when firet I went in the
picture game. I am sure they will meet any exhibi-
tor on a 50-50 basis. Seven reels. — Walter Odom &
Sons, Dixie theatre, Durant, Miss. — General patron-
age.
ROYAL RIDER: Ken Maynard — April 4-5. Ken
and Tarzan were in this picture but it didn’t start
until Ken rushed away for help, and then — oh, boy,
but didn’t the other boys put it over ! It’s great but
it is not Maynard’s picture. Six reels. — T. S. Laid-
man, Savoy theatre, Birtle, Man., Canada. — Small
town patronage.
SPRING IS HERE (AT) : Ford Sterling— A weak
sister. Sterling and Miss Fazenda saved it from be-
ing nothing. Flopped at box office. Recording not
so hot. — R. A. Preuss, Golden Gem theatre. Golden,
Col. — Small town patronage.
THE PAINTED ANGEL (AT) : Billie Dove— Billie
Dove has gone into the night club business now and
warbles her way to fame, fortune and a husband.
Billie can stay out of night clubs and cut the sing-
ing and I and my patrons will be better pleased. — ■
M. W. Larmour, National theatre, Graham, Tex. —
General patronage.
GREAT DIVIDE (AT) : Dorothy Mackaill — Very
good picture, but music in some places is so loud it.
makes the talking hard to understand. — Harold
Smith. Dreamland theatre, Carson, Ia. — General
patronage.
GREAT DIVIDE (AT): Dorothy Mackaill— First
National should shelve this one and do the exhibitors a
favor. The musical background in this one is so
loud that it drowns out the talking and leaves your
patrons with a dissatisfied feeling which they didn’t
hesitate to tell about. Seven reels. — Parkside thea-
tre, Clinton, Ia. — General patronage.
PARIS (AT) : Irene Bordoni — Good. A picture
that should please everyone. Color wonderful. — Har-
old Smith, Dreamland theatre, Carson, Ia. — General
patronage.
PARIS (AT) : Special cast — A fairly good pic-
ture. Color in spots was good. As a box office at-
traction it proved to be no better than the ordinary
program picture. — M. W. Larmour, National theatre,
Graham, Tex. — General patronage.
HARD TO GET (AT) : Special cast — The beet pic-
ture we have shown for some time. Nice pictures of
this type will put us in better shape for the flop6 that
we are forced to use. — J. R. Kersey, Ozona theatre,
Ozona, Tex. — General patronage.
Copyright, 1930
Key to Sound Symbols
AT — All-Talking
TME Talking, Musical Score, Effects
MC Musical Comedy
O — Operetta
ME Musical Score, Effects (only)
DEFINITIONS: AT, a picture in which all j
speaking to be observed in the essential action
is recorded, tho designation including any musi-
cal score which the picture may have.— TME, a
part-talking picture, the designation including
the musical score necessary in such types and
any sound effects. MC, a picture corresponding
to the type of stage production called “musical
comedies," being extravaganzas or revues featur-
ing musical acts and dancing and with all sound
essential to the action, including dialog, re-
corded.—O, a picture corresponding to the
light operas of the stage called “operettas."—
ME, a picture which has a musical score, may
have sound effects, but which has no dialog.
NOTE : When no symbols appear directly after
the title, the picture was run in silent form.
WEDDING RINGS: Lois Wilson— April 15. Very
poor. We haven’t had a good picture from First Na-
tional for quite a while. Hope we have better luck
next time. Seven reels. — Robert K. Yancey, New
Bonny theatre, Mansfield, Mo. — General patronage.
MAN AND THE MOMENT (AT): Billie Dove-
March 26-27. Very good, best Dove picture since
‘‘Yellow Lily," but did not pay expenses because the
two preceding pictures had been so very poor. You
cannot fool the people all the time. Eight reels. —
R. D. Carter, Fairfax theatre, Kilmarnock, Va. —
General patronage.
Fox
THE GOLDEN CALF (MC) : Sue Carol— A very
good musical comedy. A little different from the
usual run of this kind of pictures. Plenty of good
comedy and snappy songs. Recording on disc extra-
good. A picture that they will go out and talk about.
Business not so good because of rainy weather. Eight
reels. — Marion F. Bodwell, Paramount theatre, Wyom-
ing, 111. — Small town patronage.
THE GOLDEN CALF (MC) : El Brendel— An all-
fire comedy-drama, with El Brendel doing his stuff
so natural. Recording good. Drew good. — R. A.
Preuss, Golden Gem theatre, Golden, Col. — Small
town patronage.
SUCH MEN ARE DANGEROUS (AT): Warner
Baxter — A delightful picture in every respect. A good
old-fashioned, clean love story. A welcome change
from so much dancing and singing and under-dres6.
Men and women both were very complimentary. And
it must have had good word-of-mouth advertising, for
our second night grossed four dollars more than the
first night did. You can safely play this one up.
It is one of Fox's best. All of Fox disc recording
good. — A. N. Miles, Eminence theatre. Eminence, Ky.
— Small town patronage.
SUCH MEN ARE DANGEROUS (AT): Warner
Baxter — A wonderful picture, with excellent sound-
J. C. Jenkins
- — His Colyum
The page of Jaysee Jenkins’ com-
ment, together ivith his sundry and
several, but always interesting,
observations on other topics, is
found on page 42 of this issue.
Jaysee — Page 42
on-film recording. Pleased most everyone. Story by
Elinor Glyn. — R. A. Preuss. Golden Gem theatre.
Golden, Col. — Small town patronage.
SUCH MEN ARE DANGEROUS (AT): Special
east — An unusually good program picture. Good re-
cording on disc. Has an interesting story, which i3
something that few pictures have nowadays. The
wiggling, half dressed girls were given a rest while
this one was made. Keep up the good work. Seven
reels. — A. F. Botsford, Royal theatre, Ainsworth,
Neb. — Small town patronage.
SUCH MEN ARE DANGEROUS (AT): Warner
Baxter — A very good picture, with excellent acting
by the entire cast. Not much action but a perfect j
drama. Recording on film excellent. Eight reels.—
Warren L. Weber, Ellinwood theatre, Ellinwood, Kan.
— General patronage.
LET'S GO PLACES (AT) : Special cast — A rather
refreshing musical with some good singing. Good ;
light entertainment for average audience. Eight
reels. — Warren L. Weber, Ellinwood theatre, Ellin- I
wood, Kan. — General patronage.
LET’S GO PLACES (AT) : Special cast — Another
Fox humdinger. Plenty laughs. Good songs and
snappy action. Recording on film okay. — R. A. i
Preuss, Golden Gem theatre, Golden, Col. — Small
town patronage.
LET’S GO PLACES (AT) : Special cast — A good
entertainment but is spoiled by some unnecessary
scenes. — A. F. Botsford, Royal theatre, Ainsworth,
Neb. — Small town patronage.
BIG PARTY (AT) : Sue Carold — One hundred per
cent entertainment, with Dixie Lee and Frank Al-
bertson the whole show. Watch that girl, 6he’s our
next box office star. Recording good on film. Eight
reels. — Warren L. Weber, Ellinwood theatre, Ellin-
wood, Kan. — General patronage.
BIG PARTY (AT): Special cast — Not just the
kind of a picture that dad likes to bring the whole
family to see, but entertaining at that. We hope
Mr. Hays’ Code isn’t a lot of hooey this time. — A.
F. Botsford. Royal theatre. Ainsworth, Neb. — Small
town patronage.
HAPPY DAYS (AT) : Special cast — We pleased
everybody with this. Good story that brought in
"The Minstrel Show” effectively. Boosted our price
to 50 cents on this and had no complaints. We’re
well pleased with our run. — A. N. Miles, Eminence
theatre. Eminence, Ky. — Small town patronage.
HARMONY AT HOME (AT): Special cast— A
fair little comedy-drama but nothing that will be
remembered long. Recording on disc good. — A. F.
Botsford, Royal theatre, Ainsworth, Neb. — Small
town patronage.
SALUTE: George O’Brien — This might be very
good in sound but was just another picture silent. — -
Marion F. Bodwell, Paramount theatre, Wyoming,
III. — Small town patronage.
SUNNY SIDE UP (AT): Gaynor-Farrell— AprU
4-5. The world’s best motion picture. Fox always
delivers an entertainment and recording is uniformly
good (disc). This happens to be the high point so
far. even among Fox shows. — Frank R. Adams, Play-
house theatre, Whitehall, Mich. — Small town patron-
age.
SUNNY SIDE UP (AT): Janet Gaynor— A won-
derful picture. Many came back two and three
times to see it. Janet Gaynor i6 the talk of the town.
We predict that J. C. will be changing the name of
his car again soon. Recording on disc not so good
in places. Thirteen reels. — A. F. Botsford, Royal
theatre, Ainsworth, Neb. — Small town patronage.
ROMANCE OF RIO GRANDE (AT) : Warner
Baxter — Recording very poor on disc. Picture drew
good Saturday business but gave very little satisfac-
tion. People do not like these Mexican pictures with
foreign dialect. Ten reels. — Marion F. Bodwell, Para-
mount theatre, Wyoming, 111. — Small town patron-
age.
MGM
CHASING RAINBOWS (AT): Bessie Love—
About the best thing received from Metro this year.
Can stand unusual heavy advertising, as it has every-
thing to make for entertainment, including some
shots in technicolor. Marie Dressier is a riot and all
but steals the shows. “Happy Days,” the theme
song, is well put over by Charles King. Recording
on disc perfect. — Playhouse theatre, Clyde, N. Y. —
General patronage.
CHASING RAINBOWS: Special cast— April 26.
Quite a good picture. Our patrons expressed their
satisfaction as they passed out. Some parts very
funny. — George Lodge, Green Lantern theatre. Clay-
mont, Del. — General patronage.
Hay 17, 1930
E
CHASING RAINBOWS (AT): Bessie Love—
April 25-26. This is the best one yet. Absolutely
perfect in every respect. Best recording on disc we
have had and it pleased 100 per cent. Bessie Love is
always fine but she is better than ever here. Eleven
reels. — Robert K. Yancey, New Bonny theatre,
Mansfield, Mo. — General patronage.
THE GIRL SAID NO (AT): William Haines—
April 23-24. The sound mixer must have gone crazy
when this was being made. The effects are wild and
weird. Better get you a portable volume and pitch
control when you play this. You will need it. The
story is good but it is overdone in several places.
The sob scene could have been told in sub-titles and
been much more pleasing. As it is now, it sounds
like a herd of cows with the colic. — J. S. Walker,
Texas theatre. Grand Prairie, Tex. — General patron-
age.
THE SHIP FROM SHANGHAI (AT): Special cast
—May 2-3. First night we thought this was awful
but liked it better the second. The story is rather
sordid and the disc recording isn't so good as the
other pictures we have run. Louis Wolheim is very
hard to understand. Beautiful scenes, photography
good and the storm very good. Men will like it
better than women. It’s not as good as most M G M
pictures. It’s the ninth all-talking picture of their
that we have run and is the only one that we have
been disappointed in. We had no comments at all
from the patrons. Eight reels. — Robert K. Yancey,
New Bonny theatre, Mansfield, Mo. — General patron-
age.
IT’S A GREAT LIFE (AT) : Duncan Sisters—
A very good picture, with recording on disc extra-
good. Picture over-sold to us. Business ’way be-
low average. These Metro specials don’t seem to be
clicking for us. Ten reels. — Marion F. Bodwell,
Paramount theatre, Wyoming, 111. — Small town
patronage.
IT’S A GREAT LIFE (AT): Duncan Sisters—
Okay in every way and will make money if you don’t
pay too much, which some did. — Harry Hobolth,
Maxine theatre, Imlay City, Mich. — General patron-
age.
IT’S A GREAT LIFE (AT): Duncan Sisters—
April 18-19. This is wonderful. It’s the best pic-
ture we have had. Photography fine, recording on
disc good, but the film was in very bad condition
and two-thirds of the sixth reel was out of synchroni-
zation. Technicolor very good and plain. — Robert K.
Yancey, New Bonny theatre, Mansfield, Mo. — Gen-
eral patronage.
THIS MAD WORLD (AT): Basil Rathbone— Just
fair entertainment. Ending spoils it for most of
them. Recording good. — Harold Smith, Dreamland
theatre, Carson, la. — General patronage.
WOMAN RACKET (AT): Special cast— April 23-
24. Only a fair program picture. It seems as if I
can’t make any money on Metro pictures. The great
trouble with the talking pictures is that about seven
out of every ten we play are only fair program pic-
tures and that is the reason they fall flat at the box
office. The rental on talking pictures should not be
higher than on silent. Seven reels. — P. G. Held, New
Strand theatre, Griswold, la. — General patronage.
THE THIRTEENTH CHAIR (AT): Special cast—
A very hard picture to understand. Will please the
mystery fan. — 'Harold Smith, Dreamland theatre,
Carson, la. — General patronage.
DEVIL MAY CARE (AT) : Ramon Novarro— Fine
entertainment, although a little draggy in spots. Not
suited any too well for the smaller town, it being
a costume play. Singing very good. Recording on
disc good. — Playhouse theatre, Clyde, N. Y. — General
patronage.
DEVIL MAY CARE: Ramon Novarro — April 29.
Excellent picture. Good for any town, large or
small. Full of interesting situations. Acting good.
— George Lodge, Green Lantern theatre, Claymont,
Del. — General patronage.
DEVIL MAY CARE (AT): Ramon Novarro—
April 11-12. Very good. Dialog not so good as some
we have had but the singing is extra-good. Best
photography we have had for some time. Eleven
reels. — Robert K. Yancey, New Bonny theatre, Mansr
field. Mo. — General patronage.
BISHOP MURDER CASE (AT): Special cast—
An excellent mystery picture. As usual, all sus-
picions are cast on everyone but the murderer.
Rathbone speaks a little too fast to be easily under-
stood. Recording good. — Harold Smith, Dreamland
theatre, Carson, la. — General patronage.
ANNA CHRISTIE (AT): Greta Garbo— The story
and general make is not so hot. But everyone
praises Greta’s work. Marie Dressier gets favorable
comments for her work. Too much drinking of
booze. — W. B. Franke, Humota theatre, Humboldt,
la. — Small town patronage.
ANNA CHRISTIE (AT) : Greta Garbo— April
28-29. I predict a weeping and wailing back in the
sticks when this is screened for the dear old public,
but it will be the exhibitor who is weeping and the
public that is wailing. The svelte Swede has always
been fascinating to me and now she comes along
with a most peculiar voice that, I think, really adds
to her. Not a bit unbroken and accented but a
deep husky, throaty voice that will compel her to
play underworld parts forever. The picture? Oh,
it’s just one of those things, even if the Lion does
roar about it. Takes up lot6 of time and tells noth-
ing. Bickford talks so fast you can’t understand
one-third of it, although I played him yesterday in
a Universal and his voice was perfect. — J. S. Walker,
Texas theatre. Grand Prairie, Tex. — General pat-
ronage.
NAVY BLUES (AT) : William Haines — One that
our patrons enjoyed. Good recording on disc. Eight
reels. — Parkside theatre, Clinton, la. — General pat-
ronage.
NAVY BLUES (AT):
William Haines — Good pro-
XHIBITORS HERALD-WORLD
bj
Hear ye, hear ye! Behold the famous Silver family of Greenville, Mich., whose fame has
spread to every village and hamlet from Ypsilanti to Bad Axe and Grindstone City. W hen
this famous company starts its concert, every bullfrog in the great state of Michigan crawls
out of the pond and joins in the chorus. The old patriarch seated in the center. ivlu>
resembles the late William Howard Taft, is none other than Bert Silver himself. He looks
so proud because, although he has been accused of about everything, most of which, as he
says, has been proved, he luis never been guilty of voting the Republican ticket. — ]. C.
JENKINS. [ Editor's Note: In sending the photograph and the above caption, J. C. failed
to give the names of the other members of this unusual family. W e assume that seated
beside the veteran shoivman and proprietor of the Silver Family theatre in Greenville, is
Mrs. Silver. Of the others we can say no more than that they are theirs sons and daughters,
which, after all, is saying quite u good deal .]
are a little too suggestive for a small town, but it’s
a good picture. Recording good. — B. J. Vanderby,
Strand theatre, Springfield, S. D. — General patronage.
UNTAMED (AT): Joan Crawford — Good was the
verdict of the larger percentage of our patrons, and
the recording on disc was extra-good, with the ex-
ception of Reel 5. Thanks to M G M. for theirs is
the best recording we have run to date. Nine reels.
— Parkside theatre, Clinton, la. — General patronage.
Paramount
KIBITZER (AT) : Special cast — Very good com-
edy. Recording good. Eight reels. — Harold Smith,
Dreamland theatre, Carson, la. — General patronage.
LOVE PARADE (AT) : Maurice Chevalier — A pic-
ture with wonderful songs and music. A little too
spicy for some of them. Wouldn’t boost it too much.
Recording fine. — Harold Smith, Dreamland theatre,
Carson, la. — General patronage.
LOVE PARADE (AT) : Maurice Chevalier — April
27-28-29. Certainly a great picture. Splendid acting
and singing. The whole cast fine. But after the
first show the picture did not draw. It was too
suggestive, that is all the reason I could find for
the flop it took after the first show. I say it is a
good city picture. Country people are looking for
something to criticise and this had plenty in it.
Good print. — Bert Silver, Silver Family theatre,
Greenville, Mich. — General patronage.
APPLAUSE (AT) : Special cast — The poorest
thing ever put out by Paramount. Has no entertain-
ment value whatever. Just a low vulgar back
stage racket. — J. R. Kersey, Ozona theatre, Ozona,
Tex. — General patronage.
SWEETIE (AT) : Nancy Carroll — Not near up to
what it is sold for. A very ordinary picture. — J. R.
Kersey, Ozona theatre, Ozona, Tex. — General pat-
ronage.
WHY BRING THAT UP (AT): Moran & Mack-
March 24-25. Good entertainment for any house.
Did well for us. Recording on disc good. Clear at
all times. Extra program offering but hardly a spe-
cial. Eight reels. — R. D. Carter, Fairfax theatre,
Kilmarnock, Va. — General patronage.
RIVER OF ROMANCE (AT) : Buddy Rogers—
April 30-May 1. A good program picture. Story is
ancient history. The cast very good. Wallace Beery
furnished the comedy and saved the picture. Some
of the talking very good and some could not be
understood. Sound-on-film. A very poor print. A
better print would made the picture give better satis-
faction. But could not be classed as more than a
program picture with any print. — Bert Silver, Silver
Family theatre, Greenville, Mich. — General patronage.
RAINBOW MAN (AT) : Eddie Dowling — April
25-26. A splendid entertainment. A very overdone
ending and it hurt the picture. The star is a fine
singer and actor. Balance of cast great. Picture
gave good satisfaction. Poor print. Recording very
good. — Bert Silver, Silver Family theatre, Greenville,
Mich. — General patronage.
THE MYSTERIOUS DR. FU MANCHU (AT):
Special cast — Complete flop. Our people do not care
DELAWARE — MARYLAND
— DISTRICT OF COLUMBIA —
VIRGINIA AND W. VIRGINIA
^404
1700 SAN SOM STREET
Philadelphia, Pa.
64
EXHIBITORS HERALD-WORLD
May 17, 1930
for Chinese or Oriental pictures. — J. R. Kersey.
Ozona theatre, Ozona, Tex. — General patronage.
Pathe
SAILORS’ HOLIDAY (AT): Alan Hale— April 23.
We thought this was very funny, and by “we” is
meant the management, the audience, and probably
the “Spirit of St. Louis." Recording right (disc), a
clear picture and a good cast. — Frank R. Adams,
Playhouse, Whitehall, Mich. — Small town patronage.
SAILORS’ HOLIDAY (AT): Alan Hale— March
28-April 2-3. Very good. Just the kind our pa-
trons like. Funny, easy to follow, gave satisfaction
all around. Alan Hale good. Recording on disc
good. Six reels. — R. D. Carter, Fairfax theatre,
Kilmarnock, Va. — General patronage.
LUCKY IN LOVE (AT) : Morton Downey — Pretty
good but no ibox office value. This Downey deserves
special mention. — R. A. Preuss, Golden Gem theatre,
Golden, Col. — Small town patronage.
PARIS BOUND (AT) : Ann Harding — February
27-28. Beautiful from beginning to end. Well cast
and all good. A love picture, passionate in spots.
Virginia censors cut out quite a bit. However, our
patrons must have liked it, for the first night was
fair, and second very good. Recording on disc good
enough to get by. Seven reels. — R. D. Carter, Fair-
fax theatre, Kilmarnock, Va. — -General patronage.
THE SOPHOMORE (AT) : Special cast— The sound
on disc version of this one was very good. Picture
not a draw but those who came were well satisfied.
Nothing to rave over, just a good picture. Eight
reels. — Marion F. Bodwell, Paramount theatre, Wyo-
ming, 111. — Small town patronage.
HIS FIRST COMMAND (AT): William Boyd-
Just a fairly good program. Story rather draggy
but dialog good. Recording excellent. — A. N. Miles,
Eminence theatre. Eminence, Ky. — Small town pat-
ronage.
HOLD ’EM YALE: Rod La Rocque — April 10.
This was a fairly good picture, though it shouldn’t
have taken eight reels to tell it. It pleased all
present, so why grumble? — Charles Cassinelli, Star
theatre, Bulan, Ky. — Small town patronage.
Tiffany
TROOPERS THREE (AT) : Special cast— An
extra-good comedy army story. Sound-on-disc record-
ing good. — M. W. Larmour, National theatre, Gra-
ham, Tex. — General patronage.
RKO
THE VAGABOND LOVER (AT) : Rudy Vallee—
A fair program offering. With a better star the
picture would have been fairly well liked. — M . W.
Larmour, National theatre, Graham, Tex. — General
patronage.
THE VAGABOND LOVER (AT): Rudy Vallee—
Story weak. Rudy may be a radio hit but not so
good in pictures. Women did not break the doors
down to get in and the men don’t like him. His
director must have been off the lot when the picture
was made. Can you imagine a man singing a love
song with a frown on his face? — W. B. Franke.
Humota theatre, Humboldt, la. — Small town pat-
ronage.
RIO RITA (AT) : Bebe Daniels — Mighty fine show.
There is everything in it. The film was in bad con-
dition, due to careless projecting. Ends of reels
scratched and marked to show end of reel. I don’t
see why these fellows don’t use a small piece of
gummed paper. It can be taken off and does not
injure the film for someone else. Splices were also
made to blot out sound, which came at the most
critical time to our sound. It doesn’t pay to pick
up the old outstanding pictures, as the film is in too
poor a condition to use. — W. B. Franke, Humota
theatre, Humboldt, la. — Small town patronage.
RiO RITA (AT): Bebe Daniels — May 2-3-4. It is
a special, all right. The film and records are getting
old. Our print was faint and one record was poor.
The recording is nothing extra in talking but the
music is excellent. Fifteen reels. — L. P. Charles,
Grand theatre, Chetek, Wis. — General patronage.
RiO RITA (AT) : Bebe Daniels — A great show.
Will draw anywhere, has everything. — B. J. Vanderby.
Strand theatre, Springfield, S. D. — General patronage.
RIO RITA (AT) : Bebe Daniels — A big cast, color
scenes. There has been enough good things said
about this picture till there is not much room left
for me, but here comes one more boost added to the
thousands. It is worthy of all the good things 6aid.
Fifteen reels. — Walter Odom & Sons, Dixie theatre,
Durant, Miss. — General patronage.
THE NIGHT PARADE (AT): Special cast — One
hundred per cent talking. You could understand
about . 20 per cent of it. RKO usually has good
recording but this was awful. Story very thin.
Eight reels. — B. J. Vanderby, Strand theatre,
Springfield, S. D. — General patronage.
THE NIGHT PARADE (AT) : Special cast—
March 18. This picture proved a great disappoint-
ment to me and my patrons. The advertising leads
one to believe that it is a hot Broadway story. In-
stead, it is a prize fight picture and a punk one at
that. I had a large number of kicks and walkouts
on it. Some even accused me of running a different
picture from the one advertised. Such misrepresenta-
tion should not be tolerated, as it hurts the entire
industry. I played it sound-on-disc and RKO sent
me a sound-on-film print botched up to fit the discs.
After an almost unbroken line of good pictures.
RKO would have been much better off had they
shelved this picture, or at least advertised it truth-
fully.— M. W. Larmour, National theatre, Graham,
Tex. — General patronage.
Universal
HELL’S HEROES (AT): Special cast— April
25-26. Perfectly cast, perfectly directed, perfectly
recorded. A picture that should be a box office at-
traction that builds. But I am afraid it will not be,
as I imagine your experience will be like mine, cast-
ing pearls before swine. To do the picture justice,
bill it big. put it on your best night, double your
admission price, tell the more intelligent people of
your town about it. and you may force them to
appreciate it. I paid a special price for it, although
there is not over 10 cents worth of set6 in it. The
expense in making this was the salary of three actors
and cost of filming. Guess the director was the spe-
cial. He deserves to be for he is an artist and I am
proud I ran his picture, although I did lose money
on it. — J. S. Walker, Texas theatre, Grand Prairie,
Tex. — General patronage.
COHENS AND KELLYS IN SCOTLAND (AT):
George Sidney — Bought this for an outstanding spe-
cial, and of all the lemons that I ever had. this one
ranks with the worst one. Playing Universal pic-
tures is just like trying your luck on a punch board.
Sometimes you pick a winner, but they are damn
few and far between, and even when you do get a
winner you have to bear in mind that standard mer-
chandise is never sold on a punch board. Dialog
in the disc version is almost impossible to under-
stand. My patrons just simply will not go this Uni-
versal product. Eight reels. — Marion F. Bodwell,
Paramount theatre, Wyoming, 111. — Small town pat-
ronage.
EMBARRASSING MOMENTS (AT) : Reginald
Denny — April 19. Disc recording perfect, apparently
made on one of Universal’s good days. Nice program
picture, amused everybody who came. Denny needs
a few good ones or he’ll soon have to get arrested
in order to get his name in the papers. — Frank R.
Adams. Playhouse theatre, Whitehall, Mich. — Small
town patronage.
THE HIDE OUT (AT): Special cast— April 20-21.
Good picture. Recording on disc good. Seven reels.
— Harry Hobolth, Maxine theatre, Imlay City, Mich.
— General patronage.
CLIMAX (AT): Special cast — April 6. Slowest
and most pointless picture we ever played. Record-
ing for speech bad, but for singing okay. — Frank R.
Adame, Playhouse theatre, Whitehall. Mich. — Small
town patronage.
DEVIL’S PIT (ME) : Special east — An educational
sound picture. We ran this with an all-talking
Pathe feature and it made a good show. Six reels.
— A. A. Preuss, Golden Gem theatre. Golden, Col. —
Small town patronage.
DAMES AHOY (AT) : Glen Tryon— March 15.
Recording on disc unusually good and it’s a knock-
out comedy picture. Good, clear photography and
dialog and something doing every minute, with a
good laugh every half. It is about two reels short
for a feature length picture, however.— M. W. Lar-
mour, National theatre, Graham, Tex. — General pat-
ronage.
STRAIGHT THROUGH: William Desmond— April
19. Just an old-fashioned Western that was fairly
interesting to the few who came out to see it. —
George Lodge, Green Lantern theatre, Claymont,
Del. — General patronage.
COURTIN’ WILDCATS (AT) : Hoot Gibson— This
is one of Hoot Gibson’s best pictures to date. If we
could get them all as good as this one we would
have no trouble putting them over. Dialog very
plain in this one. Every word could be understood.
Six reels. — Marion F. Bodwell, Paramount theatre,
Wyoming, 111.- — Small town patronage.
COURTIN’ WILDCATS (AT) : Hoot Gibson— Dandy
program pictur-e. Will please the Western fans. Lots
of action. Without the usual “save the heroine in
the last act” stuff, which gets old. Recording good.
Six reels. — B. J. Vanderby, Strand theatre, Spring-
field, S. D. — General patronage.
COURTIN’ WILDCATS (AT) : Hoot Gibson— A
very poor attempt to make entertainment. A silly
impossible story. Hoot had better get somebody with
brains to write his stories and somebody with more
brains to make them or he will be a back number
soon. He has been slipping right along and they
will about put him out. Look out for Universal’s
so-called Westerns. They are not so hot. Six reels.
— A. F. Botsford, Royal theatre, Ainsworth, Neb. —
Small town patronage.
THE MOUNTED STRANGER (AT) : Special cast
— I wish Universal would send this picture to that
Menard exhibitor who has been kicking about their
poor recording. They might also send him “The
Drake Case,” “Dames Ahoy,” “Hell’s Heroes” and
a lot of their other pictures that I have played an
found to have the clearest disc recording and clearest
photography I have received this season. The picture
is an extra-good talking Western. — M. W. Larmour,
National theatre, Graham, Tex. — General patronage.
MOUNTED STRANGER (AT): Hoot Gibson— An-
other good talking Western from Universal. Rather
slow in spots but will please. Film recording good.
Seven reels. — Warren L. Weber, Ellinwood theatre,
Ellinwood, Kan. — General patronage.
MOUNTED STRANGER (AT) : Hoot Gibson— Our
first talking picture with Hoot. And he’s right there
with bells on. This is a good story, with good ac-
tion. If you want a good Western, get this. — A. N.
Miles, Eminence theatre. Eminence, Ky. — Small town
patronage.
SHOW BOAT (AT): Laura La Plante — February
24-25-26. Excellent entertainment for small town
and country. Good all the way through. Drew extra-
good crowds for us, because we have the real 'show
boat,' on which Edna Ferber spent some time before
writing her book, come to us each year. Recording
on disc fair. Twelve reels. — R. D. Carter, Fairfax
theatre, Kilmarnock, Va. — General patronage.
PARADE OF THE WEST (AT) : Ken Maynard—
A good Western picture. Plenty of action and fair
recording on disc. — Playhouse theatre, Clyde, N. Y.
- — General patronage.
TONIGHT AT TWELVE (AT): Special cast— This
is a clever sophisticated comedy-drama, and person-
ally I enjoyed it. But we had a number of walk-
outs on it. It had so many characters in it that a
number of people complained they did not know
what it was all about. Poor business. — A. N. Miles,
Eminence theatre. Eminence, Ky. — Small town pat-
ronage.
SHANGHAI LADY (AT) : Mary Nolan— April
25-26. Recording of the first two reels on this is
terrible, then it gete a little better and in the end
it’s pretty good. I can’t understand why we get
this rotten recording. It makes the public lose all
interest in the talker. I wish the producers would
wake up and give us good recording before we lose
all our business. Seven reels. — P. G. Held, New
Strand theatre, Griswold, la. — General patronage.
SHANGHAI LADY (AT) : Special cast— A right
entertaining little picture. Photography and disc
recording good. It is a story of a couple of lovable
underworld characters romancing in China. — M. W.
Larmour, National theatre, Graham, Tex. — General
patronage.
LUCKY LARKIN (AT): Ken Maynard — April 12.
Better than ordinary Westerns. Big hit here with
the kids. Recording (disc) good. — Frank R. Adams,
Playhouse theatre, Whitehall, Mich. — Small town
patronage.
LONG, LONG TRAIL (AT): Hoot Gibson— Only
a fair picture. Have been disappointed with Uni-
versal’s high-priced Westerns. Recording on disc
only fair. Poor print. — A. F. Boteford, Royal the-
atre, Ainsworth, Neb. — Small town patronage.
HOLD YOUR MAN (AT) : Laura LaPl ante— Fair-
ly good comedy-drama. — A. N. Miles, Eminence the-
atre, Eminence, Ky. — Small town patronage.
HOLD YOUR MAN: Laura La Plante— April 22.
Good comedy. Not a big picture but interesting.
Lively with good acting. — George Lodge, Green Lan-
tern theatre, Claymont, Del. — General patronage.
HOLD YOUR MAN (AT): Laura La Plante—
Rather silly but seemed to please. Good recording
on disc. — A. F. Botsford, Royal theatre. Ainsworth,
Neb. — Small town patronage.
COLLEGE LOVE (AT) : Special cast — The usual
college picture with the usual rivalry and football
game. Some fine tunes. Recording satisfactory.
Eight reels. — Warren L. Weber, Ellinwood theatre,
Ellinwood, Kan. — General patronage.
SENOR AMERICANO: Ken Maynard— April 19.
Was considered better than “Wagon Master,” though
somehow does not get the comments the First Na-
tional Maynard’s did. Six reels.- — Charles Cassinelli,
Star theatre, Bulan, Ky. — Small town patronage.
SENOR AMERICANO (AT): Ken Maynard— A
pretty good talking Western with plenty of fast ac-
tion. Good for Saturday in small towns. Recording
good on film. Six reels. — Warren L. Weber, Ellin-
wood theatre, Ellinwood, Kan. — General patronage.
FOREIGN LEGION: Special cast— April 12. Re-
ceived a bad print on this one. The action would
jump and shift without our understanding what it
was all about. Had several complaints that it was
being projected too fast, when the projection was
running at normal speed. — Charles Cassinelli, Star
theatre, Bulan, Ky. — Small town patronage.
Warner Brothers
IS EVERYBODY HAPPY (AT): Ted Lewis— My
folks thought it great. It’s another night club-Al
Jolson style of picture of a foreign boy making good
as a cabaret entertainer. But Lewis is good and
the people here liked it. — M. W. Larmour, National
theatre, Graham, Tex. — General patronage.
SONG OF THE WEST (AT): John Boles— Took
a flop on this. Picture pretty good but not the type
for my customers. They won’t “go” for operettas.
Recording fair, color good. Seven reels. — Warren L.
Weber, Ellinwood theatre, Ellinwood, Kan. — General
patronage.
IN THE HEADLINES (AT): Grant Withers—
March 25. A real entertaining newspaper and mur-
der story. Grant Withers has a great part, and how
he plays it ! He is great. The story is above the
average. Recording is good in the first part of the
story, but seems to be fuzzed up in the last half. —
M. W. Larmour, National theatre, Graham, Tex. —
General patronage.
THE TERROR (AT) : May McAvoy— April 25-26-27.
Played too late. Poorest business since basketball
days and highest priced picture. No chance to play
Warner Brothers pictures. They are no better than
any other and cost twice as much. — Harry Hobolth,
Maxine theatre, Imlay City, Mich. — General patron-
age.
LAND OF THE SILVER FOX: Rin-Tin-Tin—
April 29. Good, entertaining picture which was en-
enjoyed by everyone. Good print and photography.
Six reels. — Robert K. Yancey, New Bonny theatre,
Mansfield, Mo. — General patronage.
HEARTS IN EXILE (AT) : Special cast — This
could have been a wonderful picture. Instead, it is
just another one of those things. Music all through
the dialog make it impossible to tell what it is all
about. It proved a glorious flop at the box office here.
— M. W. Larmour, National theatre, Graham, Tex.
— General patronage.
THE HOTTENTOT (AT): Edward Everett Horton
— April 20-21-22. Very good comedy. The big fault
I find with Warner Brothers’ pictures is that they
cost too much. The rental they charge us little
exhibitors is too high. Their pictures don’t show
a living profit, for after a person pays the high rental
Hay 17, 1930
65
;o
E
XH I BITORS
HERALD-WORLD
. and overhead expenses there is no profit left. Print
lali and recording good. Eight reels. — P. G. Held, New
f Strand theatre, Griswold, la. — General patronage.
Serials
OJ*
I,. TARZAN THE TIGER (Universal) : Not so good
, as the first Tarzan serial. — A. N. Miles, Eminence
theatre, Eminence, Ky. — Small town patronage.
* TARZAN THE TIGER (Universal) : Special carst-
Just so much more bologny and even fails to create
any interest in the children. — Parkside theatre, Clin-
rfl ton, la. — General patronage.
il
Short Features
ill
(SOUND)
COLUMBIA
EL TERRIBLE TOREADOR, 1.— Silly Symphonies
it — Very clever. My patrons like these quite well. —
* P. G. Held, New Strand theatre, Griswold, la. —
e General patronage.
I IN DUTCH, 1. — Average filler and fair recording
on disc. — Parkside theatre, Clinton, la. — General pat-
ronage.
5 SCREEN SNAPSHOT, NO. 10.— These snapshots
, are a bit different and they are good for a change.
1 — R. A. Preuss, Golden Gem theatre, Golden, Col. —
Small town patronage.
EDUCATIONAL
i BEES* BUZZ, 2. — Gibbon & Clyde — Certainly not
. up to usual Sennett standard. Not funny. Record-
ing fair. — Frank R. Adams, Playhouse theatre, White,
hall, Mich. — Small town patronage.
NON-STOP FRIGHT, 1.— Felix the Cat— This is
only fair, not enough happenings. Too slow. — -
Robert K. Yancey, New Bonny theatre, Mansfield,
i Mo. — General patronage.
PEACEFUL ALLEY, 2.— Lloyd Hamilton— Well, it
is a Hamilton comedy. Had a very funny kid in it.
I still say Hamilton is funnier silent than talking. —
Bert Silver, Silver Family theatre, Greenville, Mich.
— General patronage.
WISE GUISE, 1. — Felix the Cat — Good cartoon.
Children like them fine. Have been running news-
reels twice a week for some years. Have changed
! to the cartoons on Tuesday night, and to Metro
Movietone acts on Friday and Saturday. We have
noticed quite a difference in the attendance of chil-
dren on Tuesday night since starting the cartoons.
— Robert K. Yancey, New Bonny theatre, Mansfield,
Mo. — General patronage.
M G M
BERTH MARKS, 2. — Laurel-Hardy — Pretty good
i comedy. Recording good. — P. G. Held, New Strand
theatre, Griswold, la. — General patronage.
BRATS, 2. — Laurel-Hardy — My crowd like these two
nuts any old way. This one was well received. —
R. A. Preuss, Golden Gem theatre, Golden, Col. —
Small town patronage.
CARL EMMY’S PETS. — Fine. Very interesting
and entertaining. Good recording on disc. — Robert
K. Yancey, New Bonny theatre, Mansfield, Mo. —
General patronage.
CRAZY FEET, 2. — Charlie Chase — Average com-
edy, with good recording on disc. — Parkside theatre,
Clinton, la. — General patronage.
DOLL SHOP — Colortone Revues’ best short subject
to date. — Frank R. Adams, Playhouse theatre, White-
hall, Mich. — Small town patronage.
EARL AND BELL, 1. — This was our first sound
picture and it sure was fine. This has a place on
any good program. Recording was very fine on disc.
— T. S. Laidman, Savoy theatre, Birtle, Man., Can-
ada.— Small town patronage.
EMIL BOREO, 1.— This was an extra-good act.
Recording on all of these Movietones is fine on disc.
— T. S. Laidman, Savoy theatre, Birtle, Man., Can-
ada.— Small town patronage.
FIGHTING PARSON, 2. — Harry Langdon -The best
Langdon yet, which isn’t saying much. The com-
ments were that it was so silly that it was good.
Did you ever hear any one but a film salesman say
that this guy was funny? — A. F. Botsford, Royal
theatre, Ainsworth, Neb. — Small town patronage.
GEORGE LYONS, 1. — Some one said “putrid.”
That is a very good word, but it doesn’t fit this thing,
so I give it up. — T. S. Laidman, Savoy theatre,
Birtle, Man., Canada. — Small town patronage.
GREAT GOBS, 2. — Charley Chase — A good comedy.
— A. F. Botsford, Royal theatre, Ainsworth, Neb. —
Small town patronage.
JAIL BIRDS, 1. — Biltmore Trio — Very good act
and very good recording on discs. — Parkside theatre,
Clinton, la. — General patronage.
MEXICANA, 2. — This was a knockout. The color-
ing was beautiful and the recording great on disc.
We got a big hand for this one and that is going
some in this sleepy hollow. People are asking for
more. — T. S. Laidman, Savoy theatre, Birtle, Man.,
Canada. — Small town patronage.
MEXICANA, 2. — A colored revue that is not as
good as some of the others have been. Got a bad
print that was ail out of sync. — A. F. Botsford,
Royal theatre, Ainsworth, Neb. — Small town patron-
age.
THE REVELLERS. — Fairly good act. Disc record-
ing good. — Robert K. Yancey, New Bonny theatre,
Mansfield, Mo. — 'General patronage.
THE SHRIMP, 2. — Harry Langdon — Mighty good
comedy, lots of laughs. — B. J. Vanderby, Strand
theatre, Springfield, S. D. — General patronage.
SINGING HARPIST, I. — George Lyons — Good act
with the usual fine recording on disc from Metro. —
Parkside theatre, Clinton, la. — General patronage.
SMALL TALK, 3. — Our Gang — Good kid comedy.
— P. G. Held, New Strand theatre, Griswold, la. —
General patronage.
THEY GO BOOM, 2. — Laurel-Hardy — This comedy
team always pleases here. Disc recording fine. —
Parkside theatre, Clinton, la. — General patronage.
VAN AND SCHENCK, 1. — Fair, but one song after
another gets tiresome. Wish they would talk and
dance some. — Robert E. Yancey. New Bonny theatre,
Mansfield, Mo. — General patronage.
WHEN THE WIND BLOWS, 2 Our Gang— The
kids whooped her up on this one. Recording good.
— R. A. Preuss, Golden Gem theatre. Golden, Col. —
Small town patronage.
WHISPERING WHOOPEE, 5.— Charley Chase— As
usual, Charley fills the bill. The ladies think he’s
so cute! — R. A. Preuss, Golden Gem theatre. Golden,
Col. — Small town patronage.
PARAMOUNT
SLEEPY HOLLER, 1 — Krazy Kat— Very good car-
toon.— Parkside theatre, Clinton, la. — General patron-
age.
THE SPY, 2. — A mighty good comedy, one of the
best we have played of the talking comedies. — Bert
Silver, Silver Family theatre, Greenville, Mich. — -
General patronage.
PATHE
DARKTOWN FOLLIES, 2. — A colored comedy that
was pretty good. Sound okay. — R. A. Preuss, Golden
Gem theatre, Golden, Col. — Small town patronage.
FANCY THAT, 2 One that is good and different
from the average comedy fare. Recording on disc
good. — Parkside theatre, Clinton, la. — General pat-
ronage.
FELINE FIGHTERS, 1.— This Sportlight didn’t
please much. — R. A. Preuss, Golden Gem theatre.
Golden, Col.- — Small town patronage.
FIFTY MILES FROM BROADWAY, 2 A good
comedy. — A. F. Botsford, Royal theatre, Ainsworth,
Neb. — Small town patronage.
NEWS REEL, 1. — Good new6reel. Print and re-
cording fair. — P. G. Held, New Strand theatre, Gris-
wold, la. — General patronage.
THE PERFECT MATCH, 2.— Just about the rot-
tenest thing we have had to date. A lot of talk that
is hard to understand. This isn’t a comedy — it’s
awful. — A. F. Botsford, Royal theatre, Ainsworth,
Neb. — Small town patronage.
REVIEW NO. 216, 1.— Very good filler.— Parkside
theatre, Clinton, la. — General patronage.
RIDE ’EM, COWBOY, 2 Most all of Pathe’s com-
edies are "jake.” The colored ones are the weakest.
— R. A. Preuss, Golden Gem theatre, Golden, Col. —
Small town patronage.
STAGE STRUCK, 1.— Fable— Very punk. How we
got this one is beyond us, as I saw this one over a
year ago. — Parkside theatre, Clinton, la. — General
patronage.
R K O
LOST AND FOUNDERED, 2 A Witwer comedy
that’s just a filler. — R. A. Preuss, Golden Gem the-
atre, Golden, Col. — Small town patronage.
MICKEY’S SURPRISE, 2.— Another RKO comedy.
Lots of kids. Some smiled, some walked out. I
don’t know whether they liked it or not. The aver-
age talking comedy is so “unfunny” I am not a
judge. — Bert Silver, Silver Family theatre. Green-
ville, Mich. — General patronage.
THE SETTING SON, 2 — They laughed at this
comedy. Wish we could get some more as good. —
M. W. Larmour, National theatre. Graham, Tex. —
General patronage.
THE SETTING SON, 2 — Not so bad but by no
means a knockout, as some “reviewer” said. — R. A.
Preuss, Golden Gem theatre. Golden, Col. — Small town
patronage.
THE SUITOR, 1. — A lousy act that should be
shelved. — R. A. Preuss, Golden Gem theatre, Golden,
Col. — Small town patronage.
THEY SHALL NOT PASS OUT, 2 — Record Breaker
— Talking. Someone laughed. — B. J. Vanderby.
Strand theatre, Springfield, S. D. — General patron-
age.
UNIVERSAL
THE DELICATESSEN KID, 1.— Benny Rubin-
First one I have played and it sure was rotten. Re-
cording poor. — B. J. Vanderby, Strand theatre,
Springfield, S. D. — General patronage.
HURDY GURDY, 1 — Oswald— The best short sub-
ject Universal puts out. Try one of them and you
will buy more. — P. G. Held, New Strand theatre,
Griswold, la. — General patronage.
HURDY GURDY, 1. — Oswald Cartoon — Just as
clever as clever can be. Everybody likes Oswald.
— A. N. Miles, Eminence theatre. Eminence, Ky.—
Small town patronage.
KISSES AND CURSES, 1.— Oswald in another
good one. — R. A. Preuss, Golden Gem theatre, Golden,
Col. — Small town patronage.
LOVE BIRDS, 2. — Rooney Family — This is very
good. Pat, senior, and Pat, junior, sure can dance.
— A. N. Miles, Eminence theatre. Eminence, Ky. —
Small town patronage.
NUTTY NOTES, 1. — Oswald Cartoon — Just as
clever as clever can be. Everybody likes Oswald. — -
A. N. Miles, Eminence theatre, Eminence, Ky. — Small
town patronage.
A ROYAL PAIR, 2. — Pat Rooney — Pretty bad. All
Rooney comedies are alike. We had a very poor print
on this one. Disc recording. — Frank R. Adams,
Playhouse theatre, Whitehall, Mich. — Small town
patronage.
SISTER’S PEST, 2. — Sunny Jim — If Universal will
just give this kiddie good stories, he will be a good
bet. He goes with big sister to a picnic in thi6 one.
It’s fair. — A. N. Miles, Eminence theatre, Eminence.
Ky. — Small town patronage.
SUNDAY MORNING, 2.— Good comedy that will
please. Recording good. — B. J. Vanderby, Strand
theatre, Springfield, S. D. — General patronage.
THE TAKE OFF, 2. — Should have been taken off
the production schedule. — M. W. Larmour, National
theatre, Graham, Tex. — General patronage.
VERNON’S AUNT, 2. — Fair comedy. Recording
good. — P. G. Held, New Strand theatre, Griswold,
la. — General patronage.
WARNER BROS.
VTTAPHONE ACT (No. A-102) — Van and Schenck
— A good singing number for a Sunday. — R. A.
Preuss, Golden Gem theatre. Golden, Col. — Small town
patronage.
VTTAPHONE ACT (No. 786).— These Dry Days—
Another drunk act. — M. W. Larmour, National the-
atre, Graham, Tex. — General patronage.
VITAPHONE ACT (No. 8663) Anderson and
Graves — A couple go fishing. Supposed to be a com-
edy but not so funny. Too much noise and shout-
ing balls it up. — M. W. Larmour, National theatre,
Graham, Tex. — General patronage.
VITAPHONE ACT (No. 883) — Clifford and Marion
■ — Just an average act. Worth about one-third of the
price charged. — M. W. Larmour, National theatre,
Graham, Tex. — General patronage.
VITAPHONE ACT (No. 894).— Ruth Etting— A
seemingly middle-aged lady singing songs. The sil-
houette dance is a pleasing novelty but the rest of
the act is below average. — M. W. Larmour, National
theatre, Graham, Tex. — General patronage.
VITAPHONE ACT (No. 902) Horace Heidt and
his Californians — Another orchestra but the best by
far of the many we have had to show. If they were
all half as good as this my crowd wouldn’t be tiring
of them. — M. W. Larmour, National theatre, Graham,
Tex. — General patronage.
VITAPHONE ACT (No. 923) — Miller and Lyle —
An all-negro comedy sketch that is very clever.
Brought many laughs. — M. W. Larmour, National
theatre, Graham, Tex. — General patronage.
VITAPHONE ACTS (Nos. 3375-3378-937-950-752).
— These are all very good entertainment. — Bert Silver,
Silver Family theatre, Greenville, Mich. — General pat-
ronage.
(SILENT)
FOX
CUP OF COFFEE, 1. — Very good, interesting and
educational, as it shows you the process the coffee
berries go through from the time grown until roasted.
—Parkside theatre, Clinton, la. — General patronage.
PARAMOUNT
KOKO’S HYPNOTISM, 1 Poor cartoon— Parkside
theatre, Clinton, la. — General patronage.
TIFFANY
VOICE OF HOLLYWOOD.— Very poor. After you
have shown one you have shown all. Nothing to them
and cost too much. — J. R. Kersey, Ozona theatre,
Ozona, Tex. — General patronage.
UNIVERSAL
THE TAKE OFF, 3. — Sporting Youth— Just another
comedy. — Parkside theatre, Clinton, la. — General pat-
ronage.
THE
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66
EXHIBITORS HERALD-WORLD
May 17, 1930
CHICAGO PERSONALITIES
By JIM LITTLE
DEDICATION of the new Warner Brothers building, located at the corner
of Wabash and 13th street, last Monday night, was a most delightful
affair, and was the first social event of the Warner Club of Chicago.
Sam E. Morris, general sales manager of the Warner organization made a very
fitting dedicatory address, followed by talks from various members of the
assembly.
THE Warner Club of Chicago, recently
organized with a charter from the State
of Illinois, held its first meeting at the old
offices of First Na-
tional Pictures, 231
South Wabash ave-
nue, Monday, May
5, at which time of-
ficers were elected.
Their installation
into office was the
main event of the
opening of the new
building. T h o se
voted into office
are :
Harry Neill, presi-
dent; T. R. Gilliam,
vice president; W.
B. Lyman, secre- Sam e. Morris
tary; Ralph White,
treasurer; A1 Blocher, sergeant-at-arms
and Ethel McCarthy, recording secretary.
Neill acted as master of ceremonies during
the evening.
Prominent Warner executives from all
over the country attended the opening,
among them being Claude Ezell, Mr.
Rosenquist, Max Miller and G. L. Sears.
Officials were also present from the Chi-
cago offices of Witmark Music Publishing
company, Remick Music Publishing com-
pany, Harms, Inc., DeSylva, Brown and
Henderson, as well as officials from the
Brunswick recording company, all subsid-
iaries of Warner Brothers.
The entire evening’s program was inter-
spersed with entertainment, both profes-
sional and talent drawn from the members
of the newly formed Warner Club.
An added impetus was given the party,
later in the evening (much later), by the
arrival of Olsen & Johnson, the inimitable
comedy team now sojourning at the Pal-
ace theatre, which they leave to continue
their 14 week vaudeville tour before leaving
for the Coast. Incidentally, they have been
signed to a 3 year contract (that would be
a fairly long term affair, we should say) by
Warner Brothers, and they will start
shooting on a picture next fall.
Their arrival was timely, and when Oley
rose to lead the orchestra, and Chick un-
wound himself at the piano — well, before
long it was time to leave. One howl of
merriment after another greeted their an-
tics, while appreciative applause was show-
ered upon the other members of their
company who did bits. One rather im-
pressive and touching ceremony was the
presentation of Warner Club pins to the
notable duet, by Harry Neill, entitling them
to life-time membership in the organi-
zation.
Dancing, of course was in order after the
addresses earlier in the evening, and. tak-
ing all things into consideration we should
say the new club got away to a most aus-
picious start.
* * *
The Rialto theatre, located in Plymouth, In-
diana, and formerly operated by C. W.
Metsker, has been leased by him for fifteen
years to George Settos of Wilmington, Ohio.
He expects to go to considerable expense in
the realteration and improvement of the
house and plans to reopen it somewhere near
the end of May. The lease was negotiated
through Albert Goldman, Mailers building,
Chicago.
* * =t=
Next fall will find Metro-Goldwyn-Mayer
ensconced in their new offices at 1327-31
South Wabash avenue, the building occupied
at present by Paramount. The lease of the
structure was secured through Aldyth Reich-
enbach of New York for a term of five years,
the term rental being $66,000, with a renewal
option for a similar period of time at the
term rental of $67,500.
* * *
R. E. Beck, who rates one hundred per
cent with most people, and one thousand per
cent with the rest of them, and who, inci-
dentally, is the owner and manager of the
Castle theatre, located at one of the busiest
corners in the world, Chicago’s own State
and Madison streets, reports that all atten-
dance records, as well as box office receipts,
have been broken during the showing of
“White Cargo,” which was produced by the
W. P. Film company, Limited, of London.
The previous “high” at the Castle was regis-
tered by “Hallelujah,” but “White Cargo,”
now in the fourth week of its run, did more
business in its third week than “Hallelujah"
did during its opening seven days. The pic-
ture has received extremely favorable com-
ments from various critics, and promises well
to do a record business throughout the coun-
try when it is released generally. The
picture is being handled in the territories of
Wisconsin and Illinois by L. E. Goetz, 724
South Wabash avenue, Chicago.
* * *
Maurice M. Hankinson, former manager of
the Palace theatre in Gary, has affiliated him-
self with Columbia Pictures, and will work
out of the Chicago office, under the direction
of C. C. Wallace.
* * *
Paramount’s convention will be held this
year in San Francisco, May 23-25 inclusive. A
special car, or special cars, will take the dele-
gates from Chicago and adjacent territory to
the coast, leaving here on the 19th. The trip
will last about ten days in all.
* * *
The Metro-Goldwyn-Mayer Chicago office
party, held in the Florentine room of the
Congress hotel last Friday evening, May 9,
was a huge success in almost every way
imaginable. The affair started off with a
buffet lunch, which was interspersed at com-
fortable intervals with brief remarks by vari-
ous members of the group, who managed tc
find time between munches of delicious
French pastry to so collect their thoughts
that they could make an impromptu address
very nicely. Felix Mendelssohn was quite
evident in his appreciation of the gathering,
Scared stiff! “Chick" Johnson and “Oley"
Olsen, of that famous comedy team, Ol-
sen and Johnson, arriving in Chicago for
an appearance at the Palace. Their War-
ner Brothers contract will take them to
the Coast next fall.
and, like the rest of the assembly, seemed to
find maximum enjoyment in the — well, every-
thing. The Hawaiian “guitarers,” who fur-
nished the music for dancing (we might say
that it was a unique and pleasurable surprise)
wei;e somewhat late in appearing, and after a
number of desultory attempts to establish a
clear connection with one or another radio
station, it was unanimously conceded that it
would be a far better thing to await their ar-
rival. Fred Bartow, despite his debilitating
attack of the morning, when he blithely and
gayly allowed himself to be carried to the
hospital for an X-ray, was there (we didn’t
expect to see him) in his tall party hat, act-
ing the perfect “maitre d’afifaire” and charm-
ing everyone, as usual, with his spritely
comment. Also, Miss Betty Shirley, the
daughter of District Manager Shirley, pre-
sided as a most perfect hostess, pleasing her
guests by singing during the interim in which
the orchestra was supposed to arrive. Rob .
Reel, motion picture critic of the Chicago
Evening American, dropped in for a moment
during the latter part of the evening. It
was such a nice party, that everyone is al-
ready looking forward to the one for next
year, which will probably be good enough to
reward any blue moments during the interim,
just a mere year. And thus, the Chicago
M G M office attaches have one more pleasant
bit to reminisce about.
* * *
Next Monday evening. May 19, a trade pre-
view of the United Artists’ picture “The Bad
One” will he held at the United Artists the-
atre at twelve o’clock midnight. So just stay
right up, gentlemen, and you’ll be surprised at
the amount of work you can get done at, let
us say, four o’clock in the morning.
This film brings
SOUND and COLOR
ECONOMY
SONOCHROME expresses every mood of
the picture ... or its dominant tone ... or its
prevailing lighting ... by means of sixteen
delicate tints. And these tints are so adjusted
that they give faithful reproduction of sound.
Thus, Sonochrome supplies two features of
the modern motion picture... sound and color
... at the cost of ordinary black-and-white.
EASTMAN KODAK COMPANY
ROCHESTER, NEW YORK
J. E. Brulatour, Inc., Distributors
New York
Chicago
Hollywood
(ADVERTISEMENT)
M-G-M’S “THE BIG HOUSE” IS TALK OF LOS ANGELES
West Coast Hails Preview of New Drama Destined to Top All Talkies
E X H I B ITO RS
RAL
W
“HAVE YOU HEARD THE ONE ABOUT
1
“We’ve just busted every record in the history
of the State, Los Angeles. We’re playing a 2nd
week in L. A. We’ve socked ’em in Frisco and
we’re playing a 3rd big week in Detroit.”
“IT'S A PLEASURE!” say MARIE DRESSLER AN
POLLY MORAN in CAUGHT CHOR
Metro* Qoldwyn*Mayer’s Riot 1
vith Anita Page. Suggested by Eddie Cantor's book, dialogue by Willard Mack, Chas. F Riesner, L
ew Market Conditions Play Big Part in Sales
E X H I B ITO RS
HERALD
WORLD
THE BIGGEST SHOT CHICAGO
EVER HEARD!
AT Metro-Goldwyn-Mayer’s Annual Convention
JUST concluded in Chicago —
THERE was revealed a line-up of product for 1930-31
SUCH as this industry has never witnessed!
KEEP your ears, eyes and mind wide open!
WATCH your pal Leo!
No. 8
_ . , , ,, 70 1017 at the Post Office at Chicago, III., under the act of March 3, 1879. Published
May 24, S9v.»0
USTWHAT
EVERYONE
EXPECTED
\
he New York Daily News
and the Chicago Tribune,
CHARLE!
FARRELI
and
GAYNOR
each with the biggest circulation in America’s two biggest
cities, have both overwhelmingly demonstrated the popular-
ity of Janet Gaynor and Charles Farrell.
Each has conducted a movie star popularity contest. Gaynor
and Farrell have won in both by a wide margin.
In New York
Janet Gaynor .
Nearest competitor .
Charles Farrell
Nearest competitor .
In Chicago;
40/417 - 8/202
24,162 - 5,420
37,075 - 5,950
29,041 - 4,625
Exhibitors will not be surprised at their victory. They know
that the names of Gaynor and Farrell on a house front
bring capacity business.
Before these youngsters came to the Fox Studios five years
ago they were unknown. Fox pictures and the great Fox
organization have brought them to the top.
The King and Queen of the Movies will be together again
in “Oh, For a Man!" following their sensational success in
'Sunny Side Up" and “High Society Blues"
Watch the records go into the discard !
are
crowned
King and Queei
of the Movies
1 RESOUNDIXr. HIT
IN ANY SEASON;
ESPECIALLY
' pip 5 r*wm
rtflhrii t * v~ •• ^ -Wify,.,
•„»•■***,; . ■ "mgm
K w
ELCOME RIGHT NOW!
A. TRIUMPH ! Nancy Carroll is becom-
iig the finest actress on the screen.”
(I\. Y. Mirror )
MOST PUNGENT OF ITS KIND SINCE
‘THE TRESPASSER.’ Carroll better than
ne has ever been. A superior talkie.”
(N. Y. Sun )
ONE OF THOSE RARE AND INFRE-
QUENT TALKIES. Carroll superb.”
(IV. y. Herald -Tribune)
TALKING PICTURES AT THEIR BEST,
ou enjoy every minute.” (IV. Y. World )
CARROLL COMES INTO HER OWN.”
(IV. y. Telegram )
A BOX OFFICE HIT FAR ABOVE THE
VERAGE.” (IV. T. Graphic )
GOULDING’S DIRECTION ACE
IIGH.” (IV. y. Neivs)
Written and directed by
EDMUND
GOULDING
“Greatest all-around crafts-
man in Hollywood” (IV. Y.
Evening World ) Producer of
“The Trespasser.”
NANCY CARROLL
■'THE DEVIL’S HOLIDAY”
With Phillips Holmes, .Tallies Kirkwood, Hobart Bosworth, Ned Sparks,
Paul Lukas, ZaSu Pitts, Morton Downey, other*.
LIKE THE START OF A NEW SEASON! 18 surefire box
office record-wreckers between now and August! “THE
DEVIL’S HOLIDAY,” “PARAMOUNT ON PARADE,”
MAURICE CHEVALIER in “The Big Pond,” “THE
TEXAN” (bigger than “Virginian”;) with Gary Cooper,
“RETURN of Dr. FU MANCHU,” “YOUNG MAN OF
MANHATTAN” (America’s best selling novel), CLARA BOW
in “True to the Navy” and “Love Among the Millionaires”
JACK OAKIE in “The Social Lion” and “The Sap from
Syracuse,” WILLIAM POWELL in “Shadow of the Law”
(bigger than “Street of Chance”) and “For the Defence,”
CHARLES “BUDDY” ROGERS in “Safety in Numbers,”
“WITH BYRD AT THE SOUTH POLE,” (sensational thrill
drama), “THE BORDER LEGION” Zane Grey, Dick Arlen,
Jack Holt), “DANGEROUS NAN McGREW” (Helen Kane
comedy wow), GARY GOOPER in “Civilian Clothes.”
The Cpeani of the New
Show W or Id ii it.HT now !
PARAMOUNT
4
EXHIBITORS H ERA LD -WORLD
May 24, 1930
“MAURICE
CHEVALIER CALLING!
*31 “Hello, Mr. Exheebitor. I want to thank you veree much for the nice way
you have received my first two American picturrs — ‘INNOCENTS OF PAREE’
and ‘THE LOVE PARADE/ I hope that they made a great deal of monee for
you. Yes. *1 Now I have a picturr which I know you will like even more — ‘THE
BEEG POND/ <11 will tell you why: In the first place, the storee of ‘THE
BEEG POND’ takes place almost entirelee in America. It is a moderrn, up-
to-date storee. The people in it are all — what you know — veree regularr.
1 have the role of a beeg American beezness man. Also I make love to a veree
eharrming American girrl — Mees Claudette Colberrt. Eemagine — being paid
to make love to her! You saw her in ‘The Lady Lies’ and ‘Young Man of
Manhattan’ — you see what I mean. <IYes, I sing some songs. You have prob-
ably hearrd them alreadee on the radio — ‘You Brought a New Kind of Love’
and ‘Loving in the Moonlight’. Yeree popular songs. *1 ‘THE BEEG POND’ is a
bright, funnee, fast moving romance. I am surre that your people will enjoy
it. It is doing a nice beezness where it is playing. *33 1 hope that you will call up
Mr.PARAMOUNTand ask him for‘THE BEEG POND’. Thank you veree much.”
May 24, 1930
EXHIBITORS HERALD -WO RED
Cinema Patents Company,
Announces to the
Motion Picture Industry
The CINEMA PATENTS COMPANY, Inc., has acquired
rights, title and interest in all the motion picture film
processing machines covered by the following patents:
ERBOGRAPH
United States Patent No. 1,407,543
United States Patent No. 1,572,798
United States Patent No. 1,377,887
United States Patent No. 1,434,154
United States Patent No. 1,362,146
Application No. 75,550 for U. S. Patent
Application No. 660,583 for U.S. Patent
LEON GAUMONT
United States Patent No. 1,177,697
United States Patent No. 1,209,696
SPOOR -THOMPSON
U. S. Patent Nos. 1,328,464; 1,299,266; 1,281,711;
1,260,595; 1,569,156; 1,587,051; 1,725,944;
United States Application Nos. 105,066; 174,989
Australian Applications Nos. 19,746; 19,747
Belgian Patent Nos. 360,04 0; 360,041
Belgian Application Nos. 283,711; 283,712
British Application Nos. 11,620; 11,621
Canadian Application No. 345,960
German Application Nos. 91,007; 91,008
Patent of Great Britain & Ireland, No. 123,168
Patent of the Republic of France, No. 494,379
Pat. of Dominion of Canada, No. 292,604, 204,855
Motion picture film processing machines made
under these patents are the best and most efficient
in the world and are in use by the foremost pro-
ducers in the Industry under licensing agreement
with the undersigned.
WARNING!
Our patent attorneys advise us that our patents are basic
and it is our intention to prosecute to the fullest extent of
the law any and all who infringe our patents.
Cinema Patents Company, i„c.
1776 Broadway, New York
EXHIBITORS HERALD-WORLD
Hay 24, I93C
You Can Actually
Find Something—
CONTENTS
PERSONALITIES
Feminine Players
Mule Players
Directors
Producers
Executives
Publicity Men
Advertising Men
Exploitation Men
Music Publishers
Presentation Acts
Organists
Masters of Ceremony
Writers
Newspaper Critics
Cameramen
Art Directors
Studio Slanguage
Song Hits
Hollywood Rackets
Players, Classified
Who’s Who in Pictures
Sound
Affiliated Business
The Short Feature
Pictures
Casting
Out of the mass of congratulatory
letters received on the 1930 Motion
Picture Almanac is one from a busy
executive of one of the large distrib-
uting companies. He writes:
‘"I want to congratulate you on the
Motion Picture Almanac. I discover,
after three successful attempts, that I
can actually hud things in this Almanac
that 1 want to find. The great trouble
with some other books that have been
published is that unless you take a day
off or a week’s vacation, you can’t locate
the particular bit of information which
caused you to open its covers. I think
the Almanac will be an invaluable
th ing to me.”
I
( Coupon for Order )
EXHIBITORS HERALD WORLD
407 South Dearborn street
I Chicago, Illinois
Please forward a copy of The MOTION PICTURE ALMANAC
for me at your retail price of $2.00. I am associated with the
industry in the following capacity:
( Note If check or money order accompanies this coupon the
Almanac uill be shipped with postage prepaid immediately upon
. publication. )
I Add ress.
i
■ City
Now Offered for
Qeneral Sale
The 1930 Motion Picture Almanac, right
up to (late with the complete and interest-
ing material of importance to everyone
connected with the motion picture indus-
try, is now available to everyone.
The hundreds of advance orders have been
filled and the Exhibitors Herald-World
is prepared to promptly supply everyone
with copies.
For convenience, an order blank is printed
in the adjoining column. In ordering by
telegraph, care should be taken to supply
complete address to insure immediate
delivery.
State.
-f.
; U-.<*- \ < :,h.
■
1
'
flmazinq
JOX-OFFICE
Sensation
I FFANY
prej'erxbs
women are deeply moved
by its romance and ten-
derness-men by its soul
strife of world war
fighters.
Ihe humor of life
in the trenches.
100,000,000
PEOPLE ARE
WAITINC FOR IT
WHY?
gfr WHAT THE NEWS-
PAPER CRITICS
AND THE . NATIONAL
MAGAZINES SAY—
A T iff any - Qainsborough
Production
TIFFANY PRODUCTION/ INC.
■ -
729 fEVENTH AVE. NEW YORK, CITY..
THESE MAGAZINES, READ BV OVER «
SV l E K
ENDING
cxtraordi
JTENAST OSDOU:
[Ian MacLarcn)-
(David Manners)
THE UNWELCOME SCHOOI^FEL
film took a matter
JUDGE '
By
PARE LORENTZ
become
LETTERS - AND - ART
LITERATURE DRAMA MUSIC FINE-ARTS EDUCATION CULTURE
"JOURNEY’S END’’
THE CRITICS GIVE THANKS that "Journey's End”
is not Hollywood.
It is by Hollywood, but not of Hollywood.
"It would have been so easy, ” says Richard Watts, Jr., in 'the
New York Herald Tribune, "for the cinema business men to toss
aside some of the austerities of the original text and substitute;
WITHOUT BENEFIT OF HOLLYWOOD
these pages and elsewhere, here is its ,
has been written about it, ii
story in brief:
‘“Journey’s End’ tells about that chapter in the war which
concerned a group of British officers who made their headquar-
ters in a dugout up near the front line in 1918.
"Perhaps ybu needn’t be told again about the battle-hardened
company commander, Caplair,
Stanhope, who was content to go
on fighting so long as he had
plenty of whisky to keep up his
courage.
"And then, you may remem-
ber, a new second lieutenant came
up to the line to join Stanhope's
company, and this Lieutenant
Raleigh was the brother of the
captain’s sweetheart back in
England. Stanhope's one con-
suming fear was that Raleigh
would write home and tell his
sister that the man she loved was
not the clean-living fellow she
had known before the war.
but a swearing, nerve-shattered
drunkard.
"And so Captain Stanhope
developed a keen resentment to-
ward his juniorofficer, an attitude
which was never quite overcome
until young Raleigh was fatally
wounded on the morning of the
big attack.’’
The screen version was di-
rected by James Whale, who
was also responsible for the New
York and London productions.
Mordaunt Hall gives in the New
York Times the story of the
.hurry to Hollywood of London’s
'ending man:
their quota of the shoddy qualities that are supposed to come
under the head of box-office."
But the screen version of the Great War play emerges almost
without flaws, and leaves only the fundamental question of
whether you prefer your voices straight or screened. Martin
Dickstein of the Brooklyn Eagle finds the film version the better
exhibition. "In this case the audible screen convincingly
demonstrates that as a dramatic medium it is superior to the
stage.” The reason:
"For the major part the talking film interpretation of ‘Jour-
ney’s End’ does follow the original production faithfully enough,
it is true, but it is in those passages which could not be depicted
within the limits of a stage that the film achieves its most satisfy-
ing moments.
"Thus in the climactic scenes, which picture the raiding party
stealthily making its way across No Man's Land (the episode
which was left to the imagination in the stage production).
Journey’s End ’ offers you one of the most dramatic bits of action
that the theater has ever availed."
^ "A good idea of the pains
taken to make ‘Journey’s End'
a distinguished work is to be gained from the fact that when every-
thing was ready for the film, Mr. Whale, after looking at, many
players, insisted on having Colin Clive, who was playing Captain
Stanhope in the London stage production, impersonate the lead-
ing character in the film.
"Maurice Browne, the London stage producer, granted permis
sion for Mr. Clive to go to Hollywood to act in the talking pictjfr
"Mr. Clive took the first steamship for New York a
train out of New York for California. He
actors who have traveled more than twelve^
play a single r61e in a picture.
"The mere fact that be wa:
as possible evidently did i
film, and this haste did not
result. Mr. Clive v
The ehapee
fillip to the play y
Herald Tribune:
The original "Journey’s
un on the New York stage,
End"
has celebrated a full v«"
T tha‘ in 1 - pigesl for
The l‘“rary
sent^0^
a char-
,„r that be P°Y neurotic . , cu>~
, 1o roe, *>** .lUc touch of and touch>nK part
“It seemed1 sb0* the . P01?0* lcSs moving » pany-
ne<s that Uj* ' kes SW**®* ^ation^^ sUvge co
make* the stage. • ive '«•***
Dawkins ,ho. arc king
the pk1- , ’ir part Ua„t
and do a Ver> K
■»>
neural Hist0’
OU
i radio
has n
came.
,untry. ,s
thing 8
5teriou;
, about i
s been i
5C)
cA Weekly for Everybody
Tivo Pages of Movie Reviews by
Kate Cameron
k ★ Journey’s End
TIFFANY presents one of the
finest pictures ever made in
Journey’s End. The play by
R. C. Sherriff created a great sensa-
tion last year and it is still being
played on the American stage as well
as abroad. James Whale, who directed
the picture, did a masterly job.
The drama of the piece takes place
in an officers’ dugout on the British
front line during the great war. There
are a few scenes in the trenches just
outside the dugout and one thrilling
hit of a raid on a German trench for
the purpose of capturing a German
prisoner.
The drama in the dugout is soul-
stirring. Brave men and cravens, old
philosophers and schoolboys, men
with too much imagination and some
with none meet here and, under the
strain of preparing for a deadly at-
tack by the enemy, play on one an-
other’s nerves until they reach the breaking point. There
is an occasional relief from the drama, and even in the
midst of your tears you will 1
This is a cast without v
The war play, Journey's End,
some of those who make it
Charles Gerrard (in
does his best for the gj
for the part of
a hit in the.*
perfect^,
in
d every member of it i
in Clive was selected
cause he had made
e version. He is*
jhope on the>“
ne on ,1>^
0*°
t#*
yjjUiavu
the
Sherriff’ s
,-ork W
what
play *
ideals
hieh
r fouglri
the-V
this
VAAX** .on?. dra*« 'nt°v
•VL^at ' haU'e '° l kave pr“-
\ftst uimK hack. ' voting
\ooki.iK { their <
• °u the °
° The V’“K '-as P°(’'Ca' *n-
eeb^ lo ’"l5 o'^cure ^ {r0m
' Tb. ;n all riieirl sUake-
perhaps ^ a„d even
Shel'e. i' Hro'vnmC’ .. sVeepee
speare. were • p0eir> .
KiP'i^' cdihle degree HP^j. up
.,>ftll"'<-1 that ,nIO
ihat sv'“” . Into
this gener J '-b Shi wotild
~ a"d
. champ*
a young
„ Eng'and
ill
.bably bis»«
«< ..J, is not ed p1
tv* lor VamP*'Bn' ■ ,
Wester" -fee" , ,vucb f'"ct
"pWc.b 1 m
The tenuous British drama of
gentlemen in war, “Journeys
End,” reaches the movies un-
blemished. Consider it any way you
like, it is the best war movie ever
shown in this country. Yet it is really
not a movie ; two hours of dialogue re-
lieved only by two action scenes
hardly come within the direct terri-
tory of the camera. It is not a movie
story, but it has character, skill and
logic. (You can name the celluloids
that have those qualities on your
fingers.) It is a fine piece of work.
The director, James Whale, de-
serves everlasting credit for his work,
The dialogue moves like machine-gun
fire. The trenches are trenches. No
Man’s Land is not a public square
full of flags, French lassies and es-
taminets.
Colin Clive gave the finest perform-
ance I have ever seen in a movie.
The Nation
spectacle of guiltless men waiting docilely the
itself stirring enough to hold one in its grip I
last. In this respect the film version of
(Gaiety) is even more tense than the original
is less diluted by the orderly’s amusing rem;
unlike the play provides a few scenes of actua
gains in comparison in the greater detail anc
cinematic treatment bestows on its character
Tiffany’s “Journey’s End”
a precedent in the histoi
screen.
It is proving a world sensa
road-show it is a stupendous
attraction.
Think what it will
YOU, Mr. Exhib;
OVER
^lQO%
' i Conn |
The fCnjie“*{'C^^n'\°hi 1
succ esstu} stage ^ Lieute”*”* R aleigh.\
t&i sss^UASicasi
l. IhmWy, d Anihonv the earnest- 1
some stup'd ,n D-lStae\0 PW ^ item 1
,uld SWP »n ■ n3\ H'W n, an °'d * sotpr>s-
ng\eol*C. "ess. BW* V* P\“co*«*»-
,n that couW VlacV. Sfotnlancc as <• vre
Lsastrous. TW and Un0,vn » type »'
L 0t the tcac bave {onuertVhe drasvm?C°nC fta.r to
stnootB' " disp'aV5 Ration c
sik"t/cl“ V" chaX ^°o,cct
comedy amusmg y
Mam«- , , 0t "
Movies -
...n-as Pf-hT
^.Journey s ^ rffe*« *■
o T ^' t' 0£ the tm ' -(.toTC ■
^ V***^. 'f?e aes>«4 1
pW ,s „„tKm6 M v ata'“!,"C, 1
that it '“V.iectieth a'™®the «"* ° J
either » '» live be?° " take Jo»'
effect. « !“isW«»' “'l, evhich *s
legitimate the I4 - ss W
5< «> s?e XV ^r** "'"-K
both taMLat 5°" ' Setfottnane'
JdmMk «**" l rate abet" "
lu second
THE NEW YORKER
THE screen version follows the book
of the play closely. The only
added scenes are highly justified by the
scope of the movies as a special medium,
and justified too by their own intrinsic
success. These arc scenes of the
trenches outside the dugout, interpo-
lated views of the front, of lines of sand-
bags and hideous mud-drenched pas-
sages, as effective and realistic as any
shown anywhere on the screen. No
English rose gardens are presented,
though skeptics had expected them.
The girl and the somewhat perfunctory
romance of the play are no more stress-
ed than they are on the stage.
Journey's End
as a talking picture is a sensitive, faithful
and brilliant photograph of a great War
play. The story is a pattern loosely and
skillfully woven around the lives and char-
acters of certain British officers in a front
line sector — their amusements, memories,
meals, relations to each other — all unified'
by the abstract presence of a power bent
on destroying them, and which does in
the end destroy them. These soldiers are
heroic, but with a kind of heroism never
before depicted on the screen — a makeshift
heroism, concocted in despair as the best
way to behave in circumstances which are
absurd, insane, horrible. Captain Stan-
hope is played by Colin Clive, who has
the part in the stage Journey’s End in
London; the rest of the excellent cast
--STAR Cast for Tiffany’s “Journey’s
rd by Colin Clive, originator of the stage
L>tain Stanhope. Brought here from the
■ales Theatre, London, to play Stanhope
version.
by James Whale, director of the original
w York and Chicago stage productions,
[famed play by R. C. Sherriff.
ers everywhere are asking what theatre
ficular cities will show the film version,
people arc not WAITING — they arc
,NG to sec “Journey’s End.”
A Tiffany -Gainsborough Production
NEWJPAPERJ WITH OVER 93.000000 READER
ACCLAIM JOURNEYMEN ASWORLDJ MIGHTIE5
NEW YORK
A masterful production. — Daily News , which gives it a **** rating.
One of the most impressive film dramas of this or any other year. —
American.
One of the most impressive war pictures ever filmed.— Telegram.
An absorbing piece of work. — Times.
A vital contribution to this year’s film lineup. — Graphic.
A motion picture of the first order and must have success. — JVorld.
It bears the stamp of all-around perfection. — Evening Post.
A tremendous picture; unforgettable. “Journey’s End” is an exam-
ple of what the talking screen can really mean. — Evening Journal.
The climaxes of “Journey’s End" are marvellous, each one topping
the other . . . one of the best efforts of the talking films. — Evening Sun.
“Great” is a word which we seldom employ. . . . But we invoke it
here eagerly. And even at that we feel that we haven’t done the pic-
ture justice. — Evening World.
It is a gallant and understanding achievement. — Morning Tele-
graph.
One picture you should surely see. — Brooklyn Standard Union.
Most impressive of all war plays. — Brooklyn Times.
Best of the season’s war plays .—Brooklyn Eagle.
Thoroughly noteworthy. — Robert E. Sherwood.
The Supreme Drama of the Motion Picture Industry. — Exhibitors
Daily Review.
I have never seen more pointed proof of the greatness of motion
pictures than the film made by Tiffany of “Journey’s End.” ... A
great achievement. — Exhibitors Herald World.
A noteworthy accomplishment, a credit to the producers, the
director, the cast and the industry. — Motion Picture News.
Inspiring and notable.— Film Daily.
A powerful picture. — Harrison’s Reports.
“Journey’s End” in smash class. — Variety.
Tiffany, the picture’s producers, has done a grand job. — Burns
Mantle, ace of dramatic critics, in syndicated article used by almost 100
newspapers.
Powerful. — Billboard.
BOSTON
Best of all war pictures. — American.
A splendid picture in every way.- Herald.
Perfect in its artistry, in its characterization and in its audience
appeal. — Globe.
Audience was held taut. — Transcript.
The finest war picture ever filmed. — Post.
Tiffany has a superlatively fine production in this film. — Traveler.
LOS ANGELES
Altogether exceptional as a picture drama.— Express.
“Journey’s End” is a picture to see. — Record.
Gorgeously done. — News.
Should draw a wide attention, even among those who know the
stage play. — Times.
We pause for adjectives sufficiently strong to express our appre-
ciation.— Louella Parsons, Examiner. This criticism used in Hearst
newspapers all over the U. S.
DETROIT
An amazingly simple story. . . . One of the most impressive nari
tives to reach the screen. — News.
A fine production. — Times.
“Journey’s End” is the finest play I have yet seen come to the tal
ing screen.— Detroit Daily.
Marks a distinct advance in the film art. — Free Press.
An absorbing piece of work. — Border Cities Star.
CHICAGO
Don’t, I beg of you, miss this picture, for there never was sui
another war cinema as “Journey’s End.” — Mae Tinee, in Chicai
Tribune , who gave picture FOUR STARS, highest rating.
It is a great picture and one which exercises absolute hypnos
both upon the mind and the emotions. — Bob Reel in The Evenir,
American.
“Journey’s End" is the best movie I ever saw. — Chicago Jottrm
of Commerce.
A faultlessly made picture version of a great play .—Herald
Examiner.
Terribly real and grimly beautiful is “Journey’s End.” — Dail
News.
The universal appeal of this unusual play is that it is a stud
in courage — the courage which is as necessary in facing the bus
ness of life as in facing war. — Evening Post.
1 saw it two days ago in a plain projection room; yet my fac
is wet with tears even while I write my piece for the papei
Everybody ought to see this. — Doris Arden in Daily Times, wh
gives it Four Diamonds, highest rating.
CINCINNATI
Tiffany has done a good job of the screen version. — Enquirer.
One of the best adaptations of a stage play shown here thu
far. — Times-Star.
Far and away the greatest of all war films to date and one o
the finest talking pictures ever shown here. — Commerical Tribune
Talkies never have made anything like “Journey’s End.” It i
far too stirring to miss. — Post.
LONDON
The most moving thing I have ever seen or heard.— Daily Mail
DAILY EXPRESS — The film left me with the feeling that th<
whole nation should be paraded and marched off to the cinemas to see it
DAILY CHRONICLE — To the inevitable question “How does
the talkie compare with the stage play?” I must unhesitatingly an
swer that in my opinion the film is far and away the more effectivi
presentation.
DAILY MIRROR — The finest thing the cinema has given us since
the introduction of talking pictures.
DAILY NEWS — “Journey’s End” is a triumph for all concerned
in its making.
DAILY SKETCH— Had this film preceded the play it would have
startled the world into realization about the truth of the great war.
MORNING POST — Actually better than the play.
DAILY HERALD — A brilliantly successful piece of work which
should pack the Tivoli for many weeks.
FILM DAILY — Absolutely perfect.
Statistics prepared by Tiffany Productions show that 95 per cent
of the newspapers in the United States have commented favorably on
the film version of “Journey’s End.” These papers represent a circu-
lation of more than 93,000,000.
A TREMENDOUS PLAY, WITH TREMENDOUS AUDI-
ENCES WAITING FOR IT.
TIFFANY PRODUCTION/ INC
7 29 LEV ENTW AVE.
NEW YOPK, CITY.
.
-c
DNE OF THE 8
DATHE
WONDER SERIES
FOR 1930-1931
FOLLY
COMEDIES
Collect
The Wages
Of Humori
Payoff time on the Pathe lot —
collect your share of the wages
of humori For here's a new ad-
dition to the Pathecomedy family
— Folly Comedies, all SIX away
beyond par, even Pathecomedy
par. Take "Two Fresh Eggs,” a
huge gob of enjoyable nonsense
with an all star cast including Al
St. John, Jimmy Aubrey, Helen
Patterson, directed by Monte
Carter. And "The Boss’s Orders,"
in which a riotous situation is
riotously handled by Gene Mor-
gah, Addie McPhail, Arthur
Hoyt and Gertrude Astor,
with Fred Guiol direc-
ting. It’s folly to
hold back!
“Most assuredly of a higher standard . . .
admirable, soaring, richly melodious . . .
pageantry and settings are stunning ... a
richness of design that is quite striking.”
- — N. Y. Sun.
“No end of talent lavished on it.”
— Herald Tribune.
“Finely directed, well sung and beautifully
composed . . . Alan Crosland has done an
excellent job . . . Technicolor is well nigh
perfect throughout . . . Bernice Claire is
one of the most beautiful young women on
the screen.”
- — N. Y. Telegram.
“Elaborately fitted with extravagant sets,
huge costumed mobs.”
- — Eve. Graphic.
“ Far more gorgeous spectacle than it ever was upon the stage. . .
a beautiful production . . . thrilling effects . . . as fine as any to
reach the singing cinema.’’’
— N. Y. American.
The Kind of Sensational Product
'' BERNICE CLAIRE, ALEXANDER GRAY
NOAH BEERY, ALICE GENTLE /
BERT ROACH, INEZ COURTNEY, SHEP /
\ , . . /
I
|
On its way!
RICHARD
FIRST NATIONAL B-1FHELMES
Has For You RIGHT NOW!
VlTAPHOWi
’VIMPHONE" IS THE REGISTERED TRADE MARK OF THE VITAPHONE CORP. DESIGNATING ITS PRODUCTS,
BISS#
in the mightiest
air epic the
world has ever
known. The
DAWN
PATROL
New York Joins
The Cheering!
Broadway Critics Echo
Los Angeles’ Praise!
■ i
f
'
.
“Magnificent . . . exceptionally well han-
dled . . . splendidly recorded ... as a pic-
ture it is far and away ahead of other musi-
cal efforts . . . won applause and well de-
served it.”
— N. Y. Times.
EXHIBITORS
The
Independent
Film Trade
H E RALD
Horne
Office :
407 So. Dearborn St.
Paper
WORLD
Chicago
In This
NEW MARKET CONDITIONS
New Conditions of Film Market Play Big
Part in Distribution Plans — Nine Thousand
Wired Theatres in United States and Canada
Require Extensive Effort in Field — Indepen-
dent Sales as Important as Big Circuit Book-
ings, Declares Executive.
Issue —
SALES CONVENTIONS
Service on Sound to Exhibitors Is Empha-
sized at M G M Convention in Chicago, with 50
Talking Features; Many Shorts Planned —
243 Talkers Coming from Paramount — Edu-
cational Will Distribute 64 Two-Reel Talk-
ing Comedies and 50 Single Reelers.
COMPLETE INDEX TO CONTENTS
NEWS
New disc soon may eliminate complaint of express costs — Pro-
ducers are working on record to ship in cans or envelopes.
Children must he brought hack to theatre, says Plunkett at Radio
Pictures dinner in Chicago — Action beats dialog, declares
Eisenstein.
No “Trust Busting’’ drive is aimed in RCA suit, says Govern-
ment, cross-licensing of patents in radio being subject of federal
action.
Educational, Metropolitan and Christie studios are affiliated by
new deal — Hammons will head new operating and producing
companies.
DEPARTMENTS
Short Features 47
Music and Talent 48
The Theatre 43
Classified Advertising 52
What the Picture Did for Me 55
Chicago Personalities, by Jim Little 58
FEATURES
Film Buyer 54
Service on Pictures 35
The Voice of the Industry (Letters from Readers) 53
Motion Picture Finance 24
Hollywood, hv Douglas Hodges 33
Broadway 12
Sound Pictures 38
Pictorial Section 25
J. C. Jenkins — His Colyum 37
ADVERTISEMENTS
FILM, SOUND AND EQUIPMENT— Metro-Goldwyn-Mayer, Fox,
Educational, Movie-of-U, Tiffany Productions, Technicolor,
Paramount, Cinema Patents Company, Pathe, First National,
Illinois Theatre Supply Company, Radiotone Pictures Corpora-
tion, Beaded Screen, Mellaphone Corporation, Vitadisc Com-
pany, Postal Telegraph, National Screen Service, Chicago Show
Printing Company.
MUSIC AND TALENT — Jack Meyer, Quality Slides, Brooks
Costumes.
CHICAGO
407 South Dearborn St. Telephone Harrison 0036-37-31!
Cable Address : Quigpubco
EDWIN S. CLIFFORD, General Manager
JAY M. SHRECK, Managing Editor
GEORGE CLIFFORD, Business Manager
ERNEST A. ROVELSTAD, News Editor
HOLLYWOOD
1605 North Cahuenga St. Telephone Gladstone 2118-2119
DOUGLAS HODGES
West Coast Manager
EDITORIAL
AND
ADVERTISING
OFFICES
NEW YORK
565 Fifth Avenue Telephone Wickersham 2366-2367
PETER VISCHER, New York Manager
HERBERT FECKE and RAYMOND GALLO
Advertising Representatives
LONDON
THE BIOSCOPE
Faraday House
8-10 Charing Cross Rd.. W. C. 2
SUBSCRIPTION RATES: United States and its possessions. Canada and all countries of the Americas— S3. 00 per year: Great Britain and its colonies £l per year.
Other foreign countries— S5. 00 per year. Single copies 25 cents. Advertising rate cards and Audit Bureau of Circulations statements furnished upon application.
The HERALD-WORLD assumes no responsibility for the return of unsolicited manuscripts. No manuscripts are returned unless authors so request.
Editorial
Making the Code Work
THE many skeptical expressions relative to the Code
for Production which have been written and ex-
pressed may he accounted for in the main by the fact that
outside the industry it is not generally understood that
leaders in the industry are convinced that the principles
embodied in the code represent not only the right course
for the industry to take hut also the best business policy.
The suspicion that the industry may have made only a
grand gesture which it does not intend to follow dissi-
pates quickly when it is understood that in addition to all
other reasons for abiding by the code there remains the
very good reason that leaders in the industry are well
aware that without wholesome entertainment the indus-
try cannot prosper.
We say that the leaders in the industry are well aware
of this. We are here stating a plain and demonstrable
fact. But, unfortunately, it must he admitted that there
are many lesser figures in the business who are unwilling
to subscribe to anything like a code and who insist upon
an imagined right to make anything which they think is
saleable.
These are the persons whose attitude imperils the suc-
cess of the code. While they are not and do not represent
ill responsible heads of the industry, still they are in a
position to render ineffective the code which was adopted
by the responsible heads of the industry. This probably
will not come about but if it does the industry will he
charged with bad faith and deception and no amount of
explaining will clear the industry’s reputation.
Obviously with such a danger confronting the business
arrangements should he adopted to obtain the necessary
safeguards. These safeguards may he obtained in two
ways: first, by convincing all people actively engaged in
production of the merits and practicability of the code
and, second, failing in this, by introducing and main-
taining such supervision as will insure the desired results,
regardless of the personal convictions of any individuals.
There is a job to he done here. Failure to do it will
entail incalculable damage to the business.
AAA
Wide Film Control
A HEADLONG rush into wider film seems to have been
averted, if this is correct, and recent indications
point in that direction, the industry has been given a very
practical benefaction.
As we pointed out, rather insistently, last summer, a
precipitous leap into the manifold readjustments which
would have been rendered necessary in the change-over
to wider film — before the readjustments in the change-
over to sound were really assimilated — would have been
both dangerous and expensive.
From current reports, Mr. Harley L. Clarke has been
a constructive influence in the arrival at arrangements
under which the principal companies will proceed slow-
BY MARTIN J. QUIGLEY
ly and surely in their plans and provisions for the adop-
tion of wider film. If the reports are true, Mr. Clarke is
therefore exemplifying the cooperative and constructive
influence which his success and experience in other large
industrial activities were expected to insure for his activi-
ties in the motion picture industry.
I here need he no doubt that wider film must, some
day, come into general use. But the healthy and sound
course is for the principal factors in the business to con-
trol the advance of the development so that in the long
run its fullest advantages may he realized at the least cost
and confusion.
This now seems to be the prospect and it is a proper
occasion for congratulations to those responsible for it.
AAA
Fox—M G M
THE extension of contracts between Loew, Inc., and
Messrs. Mayer, Thalberg and Rubin, announced last
week, establishes the status of Metro-Goldwyn-Mayer
which has for more than a year been the source of con-
siderable interest and speculation.
Since the purchase more than a year ago of control of
Loew, Inc., by the Fox interests it was widely assumed
that sooner or later Loew and Fox would be welded into
a single organization. Such a development would have
seriously changed the map of the industry, amounting
to the biggest merger in the history of the business.
I hose who viewed with alarm the elimination of com-
peting units and the concentration of the principal ac-
tivities of the industry in still fewer hands found a great
deal for apprehension in the prospect which indicated a
likelihood of this deal.
Now, however, this source of apprehension has been re-
moved. The companies are to he operated as distinct and
competing units. The studios will be contending vigor-
ously, one against the other. This situation should in-
sure better product for the theatres and on the matter of
production costs each company should benefit materially
by virtue of the exact comparisons which will be possible.
AAA
THE months just ahead constitute a critical period for
the industry. It is during the coming season that the
producer and distributor must place his product for the
year and the exhibitor must obtain the product necessary
to fulfill his requirements.
The producer cannot guarantee what unmade and un-
seen product will amount to and the exhibitor, unfortu-
nately, has no pre-vision which will enable him to tell what
the forthcoming pictures are going to look like to his pub-
lic on the screen.
But in the meantime the best interests of all are most
effectively served through the disclosure by the producer of
the most comprehensive and detailed information possible,
enabling him to state his case effectively and enabling the
exhibitor to have such advance information as will enable
him to act intelligently.
Exhibitors HERALD-WORLD * MARTIN J. QUIGLEY, Publisher and Editor
Incorporating Exhibitors Herald, founded 1915 ; Moving Picture World, founded 1907 : Motography, founded 1909 ; The Film Index, founded 1906
Published every Wednesday by Quigley Publishing Company, 407 S. Dearborn Street, Chicago ; Martin J. Quigley, President ; Edwin S. Clifford, Secretary ; George
Clifford, Assistant Treasurer. Member Audit Bureau of Circulations. All contents copyrighted 1930 by Quigley Publishing Company. All editorial and business corre-
spondence should be addressed to the Chicago office. Other publications: Better Theatres, devoted to the construction, equipment and operation of theatres, pub-
lished every fourth week in conjunction with Exhibitors Herald-World ; The Film Buyer, a quick reference picture chart, published every fourth week as Section 2
of Exhibitors Herald-World ; The Motion Picture Almanac, Pictures and Personalities, published annually ; The Chicagoan, Class publication
EXHIBITORS HERALD-WORLD
II
4ay 24, 1930
New Market Conditions Playing
Big Part in Distribution Plans
" Assault Launched in
Canada9 s Parliament
On Sale of Famous
(Special to the Herald-World)
OTTAWA, May 20. — A sensation was
reated in the house of commons when the
iffairs of Famous Players Canadian Corpora-
ion and the proposal by Paramount Publix to
;ain control of the Canadian chain of 200
heatres through exchange of shares were
liscussed late yesterday. The excitement be-
jan when Peter Heenan, minister of labor,
innounced that Famous was being investi-
gated under the Combines act, and also that
he question of the sale of the Canadian com-
>any was being examined by the department
>f labor to ascertain if the situation created
>y the sale violated the Canadian statutes.
The subject was considered of such im-
jortance that Prime Minister King, R. B.
3ennett, leader of the opposition, and other
mominent members of the Canadian parlia-
nent, spoke regarding the developments.
3remier King read into the records a docu-
nent prepared by the under-secretary of state,
mtlining the structure of Famous and giving
he list of directors. In doing so, the prime
ninister declared, “If any of the provisions
)f the Companies act have not been com-
plied with, any relief consequent upon such a
dotation will be afforded by the courts.”
Bennett urged that the Companies act be
imended to provide especially for motion pic-
ure corporations.
“The third question,” Bennett said, “is to
letermine what policy this country should
oursue in view of the fact that it is alleged
hat the producers, exhibitors and distributors
ire the same people, all resident in a foreign
:®untry. Some action should be taken to safe-
guard what is an interprovincial and a na-
tional business.”
(Special to the Herald-World)
MONTREAL, May 20. — With the time
imit set for May 25, for the depositing of
shares to be exchanged for Paramount-Pub-
ix common in the ratio of five to four, only
17,000 shares of Famous Players Canadian
Corporation had been placed in the hands of
he Montreal Trust Company for acceptance
iy ordinary shareholders, it was stated yes-
terday. There are 328,395 common shares
outstanding.
Burns Detective Agency
Will Check Percentages
On Universal9 s Pictures
(Special to the Herald-World)
NEW YORK, May 20. — Checking of per-
:entage engagements on Universal pictures
will be handled in the future by the William
I. Bums Detective Agency, Carl Laemmle an-
nounced today.
Laemmle declared that the move was for
the protection of the exhibitor as well as Uni-
versal. Universal’s president pointed out that
“no exhibitor need fear his business secrets
will be divulged” by the Burns men, and
added that the detective work safeguards the
[theatre man from the depredation of un-
principled employes.
Prince or Princess Vidor?
HOLLYWOOD. — For the next few weeks, King
Vidor will do his scenes at the studio instead of out
on location, as there is a question as to whether it will
it will be a boy or $ girl. The Vidors have one child,
Antonio, aged two.
9,000 Wired Houses Require
An Extensive Effort in Field
Independent Sales Are as Important as Big Circuit
Bookings, Declares Film Executive
(Special to the Herald-World.)
NEW YORK, May 20. — With nearly nine thousand theatres in the
United States and Canada wired for sound and in the market for sound pic-
tures during the coming season, distributing companies are facing a decidedly
different situation from that which has existed during the past two years.
During the past two seasons leading distributors obtained a very high per-
centage of their total income from rentals from a comparatively limited number
of theatres. This season, however, presents a different problem.
Sales Organizations Expanded
In order to meet this problem sales organizations, for the first time in many
years, are being expanded. The branch offices personnels are being increased
and smaller blocks of territory are being allotted to salesmen, thus creating the
necessity for additions to the sales forces.
The practical situation facing the distributor is that for the coming season
he has a bigger market to cover than he has had during the past two years.
While a substantial part of the income from the theatre market will be yield-
ed by the producer-oiuned chains, there still remains a vast field of individual
accounts to be looked after which must be sold if anything like thorough dis-
tribution on a program is to be obtained.
It is now being estimated that there are in the neighborhood of 7,500 in-
dividual accounts to be sold during the coming season outside of the business to
be negotiated through the big circuit offices in New York.
One leading sales executive discusses the situation as follows:
“The idea that a big part of the necessary gros3 on a program can be obtained
by selling a few New York executives is pure bunk. The circuiting of theatres
as a topic for conversation has been so much in the limelight during the past
few years that the impression exists in certain quarters that after the big cir-
cuits are sold there is nothing much left for a distributor.
“This is absolutely untrue and the distributors who take this position show
little knowledge of motion picture market conditions.
Producer Theatres Comparatively Few
“One leading sales executive recently made the remark that now that his com-
pany’s sales convention was over he would set about selling the company’s prod-
uct for the year by seeing a few New York theatre executives. This man is allow-
ing trade conversation to obscure the facts of the situation.
“As a matter of fact the total number of producer-owned and controlled thea-
tres is small alongside of the whole motion picture market. While the number
is small, yet they are tremendously important both because of the volume of
rentals they pay and also because of the key locations of their theatres with the
important publicity which showings in their theatres give to a program.
“But there is not a distributor in the business who would not be ready for
a call from the sheriff’s office within a single year if he did not make substan-
tial progress in the selling of accounts which are entirely independent of all
producer-distributor affiliations.
“An adequate field selling force is more essential today than at any time dur-
ing recent years in the industry. Our sales prospectus calls for the selling of at
least 7,500 accounts during the coming season which are entirely independent
and must be reached by our field force. Of course, we are not going to sell this
whole number but we are going to come a whole lot nearer selling that number
than companies which are laboring under the misunderstanding that the real
possibilities of the theatre market are exhausted after the big circuits are sold.”
12
EXHIBITORS HERALD-WORLD
May 24, I93C
J T is a curious thing that until Mr. Lasky’s announcement
last week that America could no longer produce satisfac-
tory pictures for the whole world that the industry at large
has not recognized this very obvious situation.
Such a condition is not uncommon with us. Things change,
they alter here and there and finally, for us, the simple state-
ment of an observing man who, however, has to be someone
of importance, crystalizes them into the sort of fact we are
willing to accept as a simple truth.
“We must recognize the fact,” Mr. Lasky said, “that the
people in other countries want to hear their own language
spoken on the screen.” It is as simple as that. Naturally, they
do. And, if America has any-
thing to say about it, they will.
Although this trend in picture
making will distribute produc-
tion throughout the world
New York and Hollywood will
remain the production centers,
and certainly will continue to
furnish the brains and much
of the money that will go into
the making of pictures all over
the world.
On the actual production
end, aside from its successful
commercial aspect, the world
will be a gainer. For one
thing foreign countries will
have the advantage of the un-
equalled technic of American
recording, will have working
for them photographic and
electrical engineers with a rec-
ord none can beat. On the
other hand they will benefit
by the photography of the
Russians, the lenses of the
Germans and the imagination
of the gifted peoples of
Europe. In other words, even
more than it is now, the mo-
tion picture of the future will
become an international art
even as the silent film was al-
ways an international medium.
Out of this there will evolve
a new entertainment. Its com-
ing may not be immediate and
its arrival may hardly be
noticed. But come it must and
some day it will be crystalized
into accepted fact by the state-
ment of a motion picture ex-
ecutive. Meanwhile, Para-
mount will produce some 60
talking pictures abroad this
year. This is far sightedness
and congratulations are in
order.
r I ''HE general belief of 18 months ago that hundreds of
comparatively new theatres built for the silent motion
picture could never be made completely satisfactory homes of
the talking picture has been completely dispelled.
Although less spectacular than many other triumphs in
overcoming serious obstacles in the industry, this achievement
has actually salvaged a tremendous investment. It reflects
great credit upon the architect and the acoustical engineer
and also upon the theatre owner whose courage and deter-
mination made it possible.
Sound made its advent into the business after three years of
intensive theatre building. All over the United States and
Canada, hundreds of new thea-
tres had been erected at costs
ranging from $200,000 up to
millions.
At the time these theatres
were projected, there was little
reason to give acoustics more
than scant consideration. True,
most of the theatres were pre-
senting stageshows so that
acoustics were given some at-
tention, but beauty, and in
many cases novelty, had the
first call.
When sound arrived, the
problem which faced the thea-
tre owners would probably
have discouraged a less re-
sourceful group. In the amuse-
ment business, however, the
participants have been
schooled in the ki owledge
that what the public demands
today is seldom the vogue on
the morrow.
With little fanfare, the bat-
tle started. Some theatres at-
tained excellent results with
small effort and slight cost.
Others presented great difficul-
ties, which necessitated weeks
of effort and experimenting
and sizeable outlays.
The general success which
has been attained emphasizes
the ability of the theatre archi-
tect. The peculiar needs of
the motion picture theatre has
developed a group of special-
ists in theatre architecture,
which not only serves the
present needs but instinctively
anticipates the future.
During the time that these
changes have been made, little
has been said about them. Now
they form a live topic of con-
versation.
~ The Sounc/ -
(Editor’s Note: Our Mr. Krasna is still confined to the
Psycopatliic Word of Hollywood Hospital, where he was con-
fined last week after a brief tour through a studio. Not ,
being in any condition to approach a typezvriter his regular
column of Advice to the Lovelorn is lacking, but in its stead
we use the stenographic report of his ravings as taken down
by our delirium-trained Herald-World stenographer.)
Hey, call me a director. Come, come, nurse, call
me a director. Call me a stiff behind my back but
call ine a director to my face. There’s a face
for you, nursie oF gal, a face with two profiles.
One in Technicolor, one in bandages. Ha, ha, my
bandaged profile can’t see you now because it’s all
tied up, ha, ha. Nurse, stop pouring that medicine
into the glass. Stop, I say. That glass hasn’t
got acoustics, you can’t reproduce a gurgle
like that. Bring me the script and change
the scene. Give the guy pills. Who wrote this
script nurse, I ask you, who wrote this script?
Fire the author, fire the dialog writer, fire the
adaptor, fire the second row of ballet dancers,
fire the furnace, I’m getting chilly. What’s the
idea of giving the hero Yellow Jaundice? I told
you a million times Technicolor can’t take yellow.
Give the guy measles. Measles, ah, there’s a i
Technicolor disease for you. Rashes are red,
violets are blue, Technicolor, Technicolor, I love
you. Call me a theme song writer. Thometimes
I theme you’re th illy. Stop pointing that
thermometer at me. Stop it, I say. How do
you know it isn’t loaded? I don’t want you to
take my temperature. I want my tempera-
ture for myself. If you want to take my tem-
perature you’ll have to get a double. Get
two doubles. A double double. It’s in my
contract. “If artist falls ill his compensation
doubles.” All right, call Compensation. Say,
nursie, hang around me and I’ll get you in the
movies. I’ll make you an extra. I know I got
enough extras but you’ll be an extra extra. All
the newspapers’ll have the story. “Extra, extra,
extra extra hired.” If you got in the movies all
the people would be mad about you. If you
got in the lunatic asylum all the people
would be mad about you. W’ho said this
proves anything?
NORMAN KRASNA.
13
May 24, 1930
EXHIBITORS HERALD-WORLD
Servicing Sound Theatre Holds
Spotlight at M G M Convention
Felix Feist, Schiller, Dietz and
Hal Roach Address Sales F orce
Fifty Full-Length Attractions Coming — Many Foreign
Versions — Some to Be Made Also Silent
By JAY M. SHRECK
Servicing the talking picture theatre held one of the ace positions at the
national — international, in fact — convention of Metro-Goldwyn-Mayer at the
Drake hotel, Chicago, May 18 to 21.
Because of the fact that product and good reproduction are so closely allied,
the service phase of the company’s activities received almost equal considera-
tion with analysis of the 1930-31 program of attractions.
10,000 Seats in
Theatre Practical ,
Declares Schiller
Three years ago architects said
that the motion picture industry
had reached its maximum in seat-
ing capacity.
Remember, that was three years
ago. Today, according to Edward
Schiller, vice-president of Loew’s,
Inc., a theatre of 10,000 seats is
practical.
Engineers — both acoustical and
projection — have made the large
theatre possible. The architect,
Mr. Schiller said, has adapted him-
self to the changed conditions.
They Helped MGM
Stage Its Biggest
Sales Convention
E. W. Aaron, lien Abner, Ben Abrams, M. Abrams,
W. W. Adams, Morns Alin, John S. Allen, S. Apple-
gate, L. Amaclier, J. E. Armgarilt, John J. Ash.
T. C. Baker, vV. A. Banford, G. M. Baumeister,
F. Bartow, C. H. Behlen, A. J. Benedic, Bred B.
Benno, R. Berger, L. Bickel, B. Bishop, Jr., W. G.
Bishop, Phil Bobys, E. M. Booth, H. E. Booth, Jack
Bowen, L. J. Bugle, Sam N. Burger, C. Burtt, E. H.
Brauer, L. B. Butler, J. N. Byrd, J. P. Byrne, C. J.
Briant, B. H. Bridges, M. Bliss.
VV. A. Caliban, Irving Carlin, H. Cass, E. Carriar,
H. D. Charnass, C. W. Cheek, F. W. Chrysler, A. S.
Clatworthy, B. H. Cohen, H. Cohen, F. C. Coleman,
X. J. Connors, A. F. Cummings, Emanuel Cohen, R.
J. Curran, W. P. Callahan, W. P. Cameron.
G. W. Davidson, C. C. Deardourff, W. Devonshire,
H. J. Devlin, Howard Dietz, Walter Dolin, T. J.
Donaldson, F. J. Downey, Frank D. Drew,
S' Eckman, Jr., H. Elias, Jack Elwell, A. Eskin.
F. F. Feist, VV.’ R. Ferguson, Jack Flynn, E. L.
Fullerton, Ira Furman.
E. M. Gibson, G. R. Giroux, C. Glickauf, J. Gold-
berg, H. A. German, J. A. Gove, D. Gould, T. J.
Gould, E. W. Green, G. G. Gregory.
J. W. Hanlon, A. Harris, A. W. Hartford, E. B.
Hatrick, R. B. G. Haughton. Walter Hayner, W.
Haynes, F. M. Higgins, G. A. Hickey, Burton Holmes,
J. S. Hommel, C. Houston, J. A. Hughes, F. C.
Hensler
F\ P. Ishmael.
J. M. Jacobs.
B. Kaufman, D. C. Kennedy, J. L. Kelley, C. E.
Kessnich, S. W. Kidd, J. H. King, W. D. Kelly.
A Earente, A. J. Lapidus, A. J. Laurie, S. Lev-
inson, L. Levy, David Levy, O. Lightstone, E. Lip-
son, A. M. Loew, C. T. Lynch, R. Lynch, C. D. Lyne,
Sam Lubell, H. Levy.
C. H. Macke, J. J. Maloney, Wm. Marsh, R. VV'.
Maw, S. MacIntyre, J. S. Macleod, W. G. McCorvey,
C. F. McGuire, J. McManus, R. D. McRaven; F. E.
McRoy, F\ Mendelssohn, T. Mendelssohn, H. W. Mil-
ler, J. J. Milstein, J. F. Morgan, E. Morrell, J. Mor-
row, E. C. Mix.
C. Nedley, H. L. Nathanson.
L. C. O’Connor, E. K. O’Shea, H. V. O’Connor.
L. Padolph, G. C. Parsons, R. Pielow, C. Pippin,
C. Pace,
F. C. Quimby, J. Quinn.
M. H. Rabanus, G. F. Reilly, J. Reville, H. Roach,
W. F. Rodgers, H. Rosenblatt, B. H. Rosenwald, P.
F. Rosian, D. E. Ross, M. Rubenfeld.
M. Saffele, E. M. Saunders, G. Schwartz, Max
Schwartz, Wm. A. Scully, S. Seadler, C. J. Severson,
J. A. Shea, W. Sherry, S. Shirley, A. J. Shumow,
H. J. Shumow, S. Shurman, G. Simmons, A. E. Smith,
J. R. Smith, J. Soglovitz, M. A. Spring, Ray D.
Stewart, Jos. Stickler, S. B. Stoll, E. A. Schiller.
F. C. Thortsen, G. W. Turner.
C. M. Van Horn, Eugene Vogel.
H. A. Wagner, C. H. Watson, S. D. Weisbaum,
L. L. Wells, M. H. Whitham, J. F. Willingham, W.
W. Willmann, L. C. Wingham, R. R. Winnig, M.
Wolf, H. P. Wolberg, H. Worden, W. H. Workman,
E. Whelpley.
W. B. Zollner.
Stressed also throughout the convention
was the importance of the short, or junior,
feature. The presence of Edward A. Schil-
ler, vice president of Loew’s, Inc., and Hal
Roach, producer of the Laurel-Hardy,
Charley Chase and Our Gang comedies,
brought out the short feature as a special
box office attraction.
50 Features Planned
MGM will produce and release 50 fea-
ture attractions during the 1930-31 season,
30 of which will be vehicles for the com-
pany’s stars.
There will be foreign versions on many
of the pictures, both feature and junior,
and silent versions on some of the product.
Howard Dietz and William Ferguson did
themselves proud in making this the out-
standing MGM convention to date. Al-
though primarily business, these two ar-
ranged it on the premise that “all work and
no play makes Jack a dull boy.”
Sunday afternoon the men, after lunch,
were given their first surprise — a view of
Leo, the M G M lion. Leo, in this case,
was a balloon built as a lion. It is 42 feet
long, 28 feet high and 15 feet through.
Twelve men, tugging against head winds,
kept it in tow during the parade up Michi-
gan along Chicago’s Gold Coast. This
parade was led by the Daily News Band,
followed by Leo and the 250 MGM men
attending the convention.
Hal Roach Presents Statistics
Returning to the short feature, Mr.
Schiller holds that this type of entertain-
ment will be a very important factor in
building theatre clientele. Hal Roach of-
fered figures to back this contention.
Executives of the organization address-
ing the convention were: Arthur Loew,
Felix Feist, Edward A. Schiller, Howard
Dietz, Tom Connors, Edward M. Saunders,
William F. Rodgers, Fred Quimby and
E. B. Hatrick.
In the announcement of product, the fol-
lowing stars, appearing in 30 pictures, are
outstanding :
Marion Davies, Greta Garbo, Lon
Chaney, John Gilbert, Norma Shearer,
Lawrence Tibbett, Ramon Novarro, Wil-
liam Haines, Joan Crawford, Marie Dress-
ier and Polly Moran. New star personali-
ties will be presented. One of them is the
eminent vocalist, Grace Moore, popular
performer of the Music Box Revue, the
Metropolitan Opera and concert stage.
Jack Buchanan, star of Chariot's Revue
and “Wake Up and Dream,” will also be
featured.
Several of the new season productions
are already finished and have been pre-
viewed. One of these pictures is “Trader
Horn,” filmed in British East Africa and
which picturesquely in talking and in
sound brings the jungle wild vividly to the
citizens of civilization. Other films now
ready include the musical success, “Good
News,” and “The Singer of Seville,” de-
scribed as Ramon Novarro’s masterpiece.
Twenty-three of the new season pictures
are adaptations of popular books or plays.
Outstanding among the story properties are
“The Merry Widow” (now in music),
“Naughty Marietta,” “The World’s Illu-
sion,” “New Moon,” “Jenny Lind,” “Trader
Horn,” “The Bugle Sounds” and “Good
News.”
Musical Comedy Successes
At least two of Marion Davies’ new sea-
son vehicles will be adaptations of New
York musical comedy successes — “Rosalie”
and “The Five o’Clock Girl.” “Rosalie”
was presented by Florenz Ziegfeld and ran
for a season on Broadway, while “The Five
O’Clock Girl,” written by Guy Bolton and
Fred Thompson, was a co-starring stage
success for Oscar Shaw and Mary Eaton.
Miss Davies’ third production for the com-
ing season has not yet been determined.
Greta Garbo will be seen in at least three
productions during the coming season, the
first of which will be “Red Dust.” This
is based on Wilson Collison’s story and
presents the magnetic Swedish star as a
Parisian girl transferred to the background
of a Chinese rubber plantation. Miss
Garbo won general praise for her character-
ization in her first talking picture, “Anna
Christie,” and furnished decisive proof that
her voice is likely to enhance her previous
popularity.
Marine Film for Gilbert
John Gilbert’s first starring film for the com-
ing year will be “Way for a Sailor,” a photo-
play based on Albert Wetjen’s story of marine
adventure in various corners of the globe. This
is a new type of role for Gilbert, his only
other characterization in similar vein having
been the leading role in “Twelve Miles Out.”
He will be seen in at least one other produc-
tion during 1930-31.
Two of Ramon Novarro’s three scheduled
productions for the coming season will be “The
Singer of Seville,” in which the star appears
on the screen for the first time as an opera
singer, and “Song of India,” based on an or-
iginal screen story now being prepared by
Achmed Abdullah.
“The Bugle Sounds” has been announced as
a Lon Chaney starring film for 1930-31. This
is an adaptation of Commandant Zinovi Pech-
koff’s widely-read book of the same name,
dealing with adventures in North Africa of the
French Foreign Legion, and will be directed
by George Hill.
William Haines will be seen in four starring
productions during the coming year, but the
(Continued on page 16, column 1)
14
EXHIBITORS HERALD-WORLD
May 24, 1930
The MGM Conventior
LEFT TO RIGHT: Let us go in sequence. Left are Mr. Schiller
and Mr. Feist, and what an effort they are having to tame the
beast, which after all is Leo, the Lion — a Trade Mark.
Then (below) we find Leo and the Daily News band parading up
Michigan boulevard. Apparently Leo, the Lion, was in good
humor at the start.
May 24, 1930
EXHIBITORS HERALD-WORLD
15
YOUR It
■ ■ Wk it^ * i
Mm
Wtcgjtl*
at the Drake Hotel
UNFORTUNATELY (below) a head wind hit Leo and it took a
dozen or two of the best men in M G M’s exploitation staff to get
the old guy back in trim. But how he responded.
How big is Leo? Look to your right where Mr. Feist and Mr.
Schiller are comparing notes on sizes of feet. Use your own
judgment.
16
EXHIBITORS HERALD-WORLD
May 24, 1930
( Continued from page 13)
title of only one is announced at this time.
This is “Remote Control,” based on the Broad-
way comedy melodrama of the same name.
Norma Shearer will be seen in at least two
productions next season, but these stories have
not vet been definitely selected. Miss Shearer
has been one of the most successful actresses
to make the transition from silent to talking
pictures, such dialog films as “The Last of
Airs. Cheyney” and “The Divorcee” proving
the most popular vehicles of her screen career.
▲
Joan Crawford’s first starring film of the
new season will be “Great Day,” based on
Vincent Youman’s stage production of the
same name, a story of Louisiana, with musical
score by Youmans. “Her Fortune” a story
by James Montgomery, Miss Crawford’s sec-
ond announced vehicle, deals with a telephone
operator who wins a small fortune on a lottery
ticket and goes to Florida. Two other vehicles
for Miss Crawford will be announced later.
Lawrence Tibbett's second starring film for
next year has not been determined, but “New
Moon” will be his first picture. This is an
adaptation of the popular stage musical of the
same name and will be directed by Jack Con-
way, using the original musical score by Sig-
mund Romberg. Tibbett came from the Metro-
politan Opera stage to appear in “The Rogue
Song,” and the noted baritone is now under
long-term contract to the film company.
The first of four Cosmopolitan productions
for the coming year will be Grace Moore’s
“Jenny Lind.” This is an original screen
story suggested by the glamorous career of
the “Swedish Nightingale,” and will provide
Miss Moore with the role she was most eager
to do when she first discussed the possibility
of temporarily giving up her stage engage-
ments to devote her time to screen work.
There will be three other Cosmopolitan pro-
ductions.
A
Other talking pictures announced by Metro-
Goldwvn-Mayer for the coming season include
the following properties :
“Madame Satan,” an adventurous romance
with a musical background directed by Cecil
B. De Mille and featuring Kay Johnson and
Reginald Denny ;
“Razzle-Dazzle,” a co-starring comedy for
Marie Dressier and Polly Moran, who are now
provoking considerable laughter among thea-
tre audiences by their new release, “Caught
Short,” which has elevated the team to
stardom ;
“Billy the Kid,” a colorful picturization of
the career of the famous Western boy bandit,
directed by King Vidor, with John Alack
Brown in the title role;
A
“Trader Horn,” directed by W. S. VanDyke
from the Trader’s book, with outdoor se-
quences made in Africa by a company which
spent six months abroad;
“The World’s Illusion,” Jacob Wasser-
mann’s international literary success of the
same name ;
“Dixie,” a story of the old South;
“War Nurse,” based on a true story of a
woman’s side of the World War;
“Ballyhoo,” Beth Brown’s best-selling novel,
with a background of circus adventure;
“Dance, Fools, Dance,” an adaptation of
Martin Flavin’s stage play, “Cross Roads” ;
“The Great Meadow,” Elizabeth Madox
Roberts’ popular story of the days of Daniel
Boone and the Kentucky pioneers ;
“Doing That Thing,” a musical comedy with
lyrics and music by Jimmy McHugh and
Dorothy Fields, who provided the score for
“Blackbirds” ;
“Tampico,” a transcription of Joseph Her-
gesheimer’s story of the Mexican oil fields;
A
“The March of Time,” a revue presenting
such old-time favorites as Weber and Fields,
DeWolf Hopper, Trixie Friganza, Marie
Dressier, and Josephine Sabel, with a host of
younger stars and novelty skits ;
“The Crisis,” Winston Churchill’s famous
novel of Civil War days;
“The Passion Flower,” Kathleen Norris’
best-seller ;
A
“Monsieur Le Fox,” a story of the North-
west Mounted by Willard Mack, directed by
Hal Roach ;
“The Dark Star,” Lorna Moon’s story of
mother love, with Marie Dressier in the cen-
tral role ;
“These Three French Girls,” a comedy of
Parisian adventure.
Jimmy Hanlon is carrying on a little bit differently
than he' did at the Convention last year. A year ago
he had just been married and every time a meeting
ended he made a bee-line for the long-distance tele-
phone and put in a call for the missus. Times evi-
dently hez changed, for these days when it’s all over,
Atlanta Jimmy merely saunters out of the room.
A
"The most popular exchange manager I've ever
known ’ is what one of the Buffalo lads said of Ted
O'Shea. Which isn’t a s.nall sized compliment by a
long shot.
A
Em Booth spent all of Sunday and some of Mon-
day showing off brother Harry , of Cleveland, to the
folks. “The tie that binds ’ must be a pretty strong
one in this instance. The Cincinnati manager’s pride
while putting on the act — wasn t difficult to spot.
It looked strange to see Trunk Hensler sitting under
a Kansas City banner. Similarly, linking the name
of Shumow to an exchange- other than Milwaukee
didn’t sound right. . . . Nevertheless, we didn t allow
ourselves for long to forget that Frank is now man-
aging the Kansas City office — and that Harry Shumow
is the new manager at Omaha.
A
Billy Scully’s laugh is almost as good as the one
owned by a famous competitive star. If Bill ever
goes astray as a branch manager the “talkies” may
offer him a new opportunity; providing, of course,
he retains his youthful vigor.
A
Harry Worden’s stories get better from one year
to another. If you’re in the mood for a new one —
and a good one to boot — nail Boston Harry and put
it up to him.
A
This is as good a time as any to break the news
to the world. They finally got John Allen. The
Cincinnati “ Legionnaire ” was married only a few
weeks ago.
A
Now we know why they call him “Whitey” Wagner.
That thatch of the Indianapolis lad lit up the entire
Convention hall.
A
One look at Clat Clatworthy of Minneapolis and
we thought he was an old Keystone Comedy heavy.
A squint at his badge and we were wised up to the
truth.
A
Ralph Pi clow, Albany’s fast moving manager, is all
hopped up over his present stav in Chicago — and the
Convention isn’t the reason. Ralph’s young son at-
tends school in the Windy City, and once he gets
close to his young man it’s a pretty tough proposition
to tear him away All in all. what with sitting in on
a great get-together, saying hello to his M G M bud-
dies, and looking Junior over, again, these days are
mighty pleasant ones for the Albany leader.
Jake Milstcin looked as if he had dropped a couple
of pounds somewhere — and when questioned — ad-
mitted that a cold had laid him flat on his back all
the way in from Los Angeles. ... In contrast was
Irving Carlin. The complexion of the Los Angeles
“mitt-me-kid” had the appearance of being able to
do justice to a baby food ad.
A
Bob Lynch stole the thunder of the men who posed
for the photographer during the stop-off at Albany.
Bob handed the crowd a laugh when he strode into
the picture decked out in a motorman’s lid he had
dug up somewhere along the route.
A
Rudy Berger and his Washington gang raced into
the Grand Central Station half starved and scared
stiff that they’d have to ride half the way to Chicago
without getting something to eat. The diner aboard
the train took a load off their minds and put it
into their stomachs. After that the boys were in a
swell frame of mind for the Convention.
A
It is reported by those who sat up until 2 a. m.
Sunday that Sam Burger has lost much of his prestige
as a player of poker.
A
The quietest corner on the convention special was
the one where Schiller, Dietz, Connors and Seadler
played a game called bridge. We hear ’twas a real
corner — for Dietz.
“I predict at your convention next year,” said Mr.
Schiller, “that the short feature will play just as
important a part as the feature.”
A
Alan Cummings, Eddie Aaron and Bill Marsh or-
ganized a pool down at the Jai-Alai games and walked
off fifteen bucks and twenty cents to the good. They
expressed the hope that all the other fellows who
watched the fancy handball games were just as
fortunate.
A
That smile of Jimmy Hommel’s is a credit to the
organization. When the Denver manager beams it
simply warms a fellow up.
A
Hal Roach says the newest Laurel-Hardy comedy,
“Haywire,” is the best these rib-ticklers have made.
A
A beaut — that Convention room — isn’t it? A great
race — the Scotch — no? A world-beater this fellow
Bill Ferguson — yes? Just call him Fergy.
A
Said Mr. ScMller: “I don’t think I could interest
myself in distribution. It’s too tough.”
A
Henry Nathanson. Regal chief, shot the eighteen
hole Tom Thumb golf course iust across the way
from the hotel — in fifty-three. Henry claims it broke
all existing records.
“Cy” Bridges copped the honors for being the
lankiest man in the house. The boy from New
Orleans had it over the rest of the men with inches
to spare.
A
The Pittsburgh crew had a great time with Sam
hub ell. R. B. G. (add a couple of your own while
you’re at it) Houghton grabbed himself a couple of
postcards that were being handed out gratis and then
by dint of high powered salesmanship sold them to
Sam for a dime. After that they tried to rook their
Pittsburgh pal for everything except the Wrigley
Building.
A
Clarence Severson, Ed Mix, Ernie Gibson and
Maurice Saffle, the Mormon lads from Salt Lake City,
got a great kick out of sizing up their M G M
brethren from other parts of the country.
A
The boys from Chicago town are crying their hearts
out that their better halves have to be so close by
during Convention time. Truly a tough, tough break.
A
Now that Jack Shumow, sole surviving Shumow at
Milwaukee, is no longer subject to the influence of
brother Harry, he seems to have become somewhat
conservative in his selection of shirts. My how that
boy used to pick them — back in the old days.
A
John Willingham finally got the opportunity to let
loose that famous Memphis yahoo of his when his
name was reached on the Legion of Honor roll. His
classic yodel made everyone look up.
A
That wardrobe of Tom Connors’ might well stack
up against that of a prima donna. Tom sat in on a
bridge game sporting a pair of gayly shaded knickers
and Colonel Ed Schiller, who happened to be his part-
ner, suggested that Tom’s purpose was to be better
able to follow through on his finesses.
A
Sunday night the boys attended Howard Dietz*
“Little Show” at the Woods.
“I like your Fred Quimbys,” remarked one of
“The Little Show” boys to a chorus gal. The young
lady flushed up (even chorines do — at times) and
flashed out a (“what do you mean”?). “Simply that
your Shorts intrigue me” was the calm response.
A
Eddie Aaron has his heart set upon finding out
just what happens to all those good cigars which
should be there after the box makes the rounds.
A
Clyde Cheek and Burt Bishop from away down
Charlotte, North Carolina, saw New York for the
first time on the way in to Chicago. Thev spent the
few hours’ leave before train time looking at the
tall buildings and when it was all over they com-
plained of, as they put it, “a case of sunburned
tonsils.”
Hay 24, 1930
EXHIBITORS HERALD-WORLD
17
New Disc Soon May Eliminate
Complaint of Express Costs
Producers Working on Record
To Ship in Cans or Envelopes
Micro Disc-Durium Combination Record on Paper Back
Would Play 72 Minutes with New Pickup
By DOUGLAS FOX
NEW YORK, May 20. — Experimentation of Warner Brothers, the Bruns-
wick people and other producers may result, before long, in bringing out an
ideal disc record, light and compact and at the same time sturdy and pliable
enough to be shipped either in the can together with the film or in a large paper
envelope.
This development within a few months may obviate even the barest necessity
of such a petition as requested last week, which was being considered by
Charles Pettijohn of the Hays office en route from California. This request was
for a petition to the Interstate Commerce Commission on the possibility of
lowering expressage on disc records.
Okla. Owners Vote
To Join MP T OA;
Change Body's Title
( Special to the Herald-World)
OKLAHOMA CITY, May 20.— Affiliation of
the M P T O of Oklahoma with the M P T O A,
was voted by that organization at its 18th an-
nual convention held here last week. The
name of the organization was changed to Mo-
tion Picture Theatre Owners Association of
Oklahoma.
Other major business consisted in a resolu-
tion condemning unfair competitive practices,
a round table discussion of current prices for
film and sound equipment, and election of of-
ficers. M. A. Lightman, president of the
M P T O A, addressed the convention on “Or-
ganization.” Other speakers were A. B. Mo-
mand of Shawnee, president of the Momand
Theatre Enterprises, and E. B. Howard of
Tulsa, Democratic candidate for governor, who
spoke on “The Chain Competition Menace.”
The officers and directors elected were:
W. H. Madill, president; Phil Isley of Okla-
homa City, secretary ; and Lawrence, W. Z.
Spearman of Edmond, Fred Pickrell of Ponca
City; Isley, John McGinley of Hartshorne, and
L. A. Chatham of Shawnee, directors.
Besides a large number of members, many
representative of equipment concerns were
present.
Dog Races Barred
In Chicago; Plea
To Supreme Court
Exhibitors of Chicago see themselves saved
from the competition of dog races for the
summer, with a supreme court ruling expected
in October on an appeal by attorneys of the
Hawthorne Kennel Club for review of a de-
cision of the appellate court last week that
barred dog racing.
The ruling held that the parimutuel system
used at the dog tracks is a form of gambling
violating both the gaming and the pool laws.
Homer Ellis, president of the syndicate op-
erating the Thornton track, said no attempt
would be made to operate pending the supreme
court ruling, awaited in October.
Interstate Houses Sold
Outright to RKO, Report ;
Hoblitzelle Stays at Helm
(Special to the Herald-World)
SAN ANTONIO, May 20. — The Interstate
Amusement Company, which controls the
Greater Majestic in San Antonio, Dallas,
Houston and Fort Worth, is reported to have
sold outright to Radio-Keith-Orpheum Cir-
cuit. Karl Hoblitzelle, according to the report,
will continue at the head of the theatres.
Opera House Burns
(Special to the Herald-World)
IPSWICH, MASS., May 20.— Flames
starting in the property room of the Opera
House destroyed the structure and threat-
ened the entire business section before it
was brought under control, wfith $25,000
damage.
At the present time there is a phono-
graph record made of durium on a paper
back which retails for fifteen cents, is prac-
tically indestructible and, tonally, is called
just as good as any record made. It is
called “Hit of the Week” and is made by
the Durium Company. The record is dis-
tributed every week on the news stands.
Production now, I believe, is around 300,000
records a week with every week a sellout.
By the middle of August a half million of
these records are expected to find weekly
distribution. Durium is the invention of
Professor Bean of Columbia Llniversity,
and is a liquid synthetic rosin. “Hit of the
Week” records, instead of being pressed,
are stamped, and one machine can turn out
70,000 of them in a day.
Record Plays 72 Minutes
There is also a record called the Micro
Disc — a record in which the grooves are so
minute that they run several hundred to
the inch. A sixteen-inch Micro Disc record
will play for 72 minutes. It takes an Edi-
son machine to play it, but a pickup is in
the process of manufacture, a simple thing
that will retail for a negligible sum and
can be attached to any instrument.
The combination that is expected to spell
freedom from disc expressage in the exhi-
bition end of the motion picture industry
is a Micro Disc record stamped on durium.
Such a record was exhibited to the Herald-
World last week. Durium is hard; you can-
not damage it. This reporter stamped a
heavy heel all over the surface of a durium
record, and played again it reproduced
a wellknown orchestra’s music without
scratches or machine gun static, with its
tonal perfection unimpaired.
The Micro Disc record was developed
three years ago for the blind. It was and
still is the intention of its makers to pro-
duce a record on which will be pressed
the subject matter of a whole book, a 14-
inch record that will play for three hours
and which will be the blind man’s substitu-
tion for reading.
And it should not be difficult then to
stamp a 12-inch Micro Disc record on
durium and just slip it into the can with
the film or mail it in a paper envelope. Or,
until the new pickup is developed, to stamp
twelve or sixteen-inch ordinary records on
durium and mail them for a few cents in
a large envelope. At the present moment
the producing companies, of course, have
contracts with Victor, Brunswick, Colum-
bia and other makers of records, and there
is no reason why the record people who
press a disc for something over a dollar
should relinquish this business for a new
and cheaper process. These contracts, how-
ever, will expire in time and then it should
be possible for producers to dub their film or
disc onto Micro Disc and have it stamped
on durium — a process which would cost
only a fraction of the present system and
should entirely do away with the express-
age problem.
Space would be saved in the exchanges,
shipping costs would be practically elimi-
nated and producers would save themselves
the 33 per cent import duty on shipping
discs to England or other foreign countries.
With the same sort of thing in mind,
the Warners are working on a record which
probably will be made of casein and which
will be lighter and more durable than the
one now in use.
Sound Patents Peace Is Seen by Zukor
At Session in Switzerland on June 8
( Special to the Herald-World)
NEW YORK, May 20. — Early truce between the various patents groups to make
for unhampered exhibition of American sound pictures in Germany is predicted
by Adolph Zukor, president of Paramount, following conversations with representa-
tives of the world patent organizations controlling recording and projection,
according to dispatches from Berlin.
A complete understanding will be effected on interchange of devices and pictures
when the conversations are resumed in Switzerland, June 8, Zukor is quoted as
saying. Zukor has met with the directors of Siemens and Halske, A. E. G., Klang-
film and Tobis.
Three subjects to come before the conference for settlement are interchange-
ability, adjustment of territorial rights, and standardization of sound equipment.
Milton Diamond, American attorney representing Tobis, is credited with Zukor
for making the peace conference possible.
18
EXHIBITORS HERALD-WORLD
May 24, 1930 M
Story of Rise of Oldknow and Arthur
Is Story of the Theatre Itself
Executive Vice President of Fox Chain Plunged into Film Business on
Graduation — General Manager Identified with West Coast
WHEN you glance at the records of Oscar S. Oldknow, newly appointed
executive vice-president of Fox Theatres, and Harry Arthur, general
manager, you find yourself tracing the story of the theatre itself. Old-
know plunged into the film business immediately upon his graduation from
Georgia Tech, ten years ago. Harry Arthur ten years ago took charge of West
Coast Theatres, saw it grow to 150 theatres in five years.
Oldknow Is Only 31 Harry Arthur Helped
But Knows Theatres West Coast Chain Grow
A BIG job for a chap of only 31 years
is the one entrusted to Oscar S. Old-
know, newly appointed executive vice presi-
dent of Fox Thea-
Oscar S. Oldknow
tres, but Oldknow
has proved himself
an able business
man, cramming a
tremendous amount
of exectuive experi-
ence into the ten
years since his grad-
uation from Georgia
Tech, to which he
returned for his de-
gree after service in
the navy in the
World War.. Pre-
viously he had been
graduated from
Georgia Military
Academy.
William Oldknow, father of the Fox
Theatres executive, is a pioneer in the in-
dustry, and the son, within a fortnight of
his graduation, associated himself with
Southern. States Film Company, later ex-
panded into Liberty-Specialty Film Dis-
tributing Corporation. He became a princi-
pal stockholder and executive in both these
companies.
Interested in Theatre Equipment
Oscar Oldknow’s particular enterprise,
however, was Southern Theatre Equipment
Company, and when this was absorbed by
National Theatre Supply Company he be-
came vice president and managing director
of the southern district. This brought
about his association with Harley L.
Clarke, president of the Fox Enterprises.
Born in Atlanta, of British descent on
both sides, Oldknow enjoys the confidence
of a host of officials in high places, not
only in the South but throughout the
country.
HARRY ARTHUR, new general manager
of Fox Theatres, attained national prom-
inence in the motion picture field ten years ago,
when he became
identified with the
organization of the
West Coast Thea-
tres. Since then,
his personal record
as head of chain
theatre companies is
a story of the thea-
tre itself, of its
growth and develop-
ment, of its con-
stant evolution to
keep up with the
changes made nec-
essary by the rapid
strides of science
and invention in the
production and presentation of the motion
picture.
His natural reticence and impregnable
modesty, however, have kept his private
life and personal habits far in the back-
ground. He says:
With West Coast from Inception
“From 1920 to 1925 I was in charge of
the West Coast Theatres, remaining with
it from its inception to its growth to a
chain of 150 theatres. In 1925 I accepted
the position as president and general man-
ager of Pacific Northwest Theatres, Inc.,
an organization controlling 100 theatres in
Idaho, Oregon, Montana and Washington.
After the merger in 1927 which resulted
in the formation of the Fox West Coast
Theatres, I took over the management of
the Southern California division.
“My new position as general manager
of Fox Theatres covers the 300 movie
houses located between the Mississippi
river and the Atlantic Seaboard, and in-
cludes St. Louis.”
De Forest Suit Against
Stanley Company Goes
Before District Court
(Special to the Herald-World)
NEW YORK, May 20. — The case for Gen-
eral Talking Pictures in its suit against Stan-
ley Company of America, charging infringe-
ment of De Forest sound patents, is being
presented to the United States district court
in Wilmington, Del. The patents in ques-
tion deal with sound film reproduction. Erpi
is taking the defense for the Stanley
Company.
Habeas Corpus Writ to
Release Stench Bomber
Signed by Court Judge
(Special to the Herald-World)
CHICO, CAL., May 20.— A writ of
habeas corpus, seeking to set aside the
conviction in police court of Leonard E.
Goodman on a charge of releasing a stench
bomb in the Senator theatre, has been
signed by Superior Court Judge H. D.
Gregory. A bearing on the writ will be
held.
Western Electric Wins Decision
Which Nullifies Tri-Ergon Patent
(Special to the Herald-World)
NEW YORK, May 20. — Western Electric was advised by cable that the Vienna
Courts have nullified the Tri-Ergon Austrian Patent No. 91097 dealing with sound
pictures in which incidental music or other sounds not present in the taking of
the picture are recorded on the film for reproduction.
“Journey’s End” Is [
Slated for General
Release This Month
Paramount - Publix Books Tiffany
Hit for Entire Circuit Except
Road-Shoxv Cities
(Special to the Herald-World)
NEW YORK, May 20. — “Journey’s End,'
Tiffany’s screen version of R. C. Sherriff’sil
stage play, has been booked by the entire >
Paramount - Publix ■
circuit. This book- '
ing, however, ex-
cepts New York*
City, where the pic- i
ture has been book-*
ed to play the Roxy :
after it has com- :
pleted its run at
Carl J. Goe, assistant general sales manager.
On May 23 “Journey’s End” will open
simultaneously in Paramount-Publix thea-
tres in 25 cities.
Hanson stated that “Journey’s End” will
be ready for general release during the lat-
ter part of this month.
The only exception to this will be in
cities where the picture is now being pre-
sented as a road-show, or is booked to go
in as a road-show attraction. It is now
playing as a road-show in New York, Chi-
cago, Boston, Detroit, Cincinnati, Los
Angeles and San Francisco. Hanson ex-
plained that this early release schedule is
due to an insistent demand on the part of
exhibitors in all parts of the country.
“Tiffany, being a big independent organ-
ization, feels that ‘Journey’s End’ should
reach the general public at the earliest pos-
sible moment,” said Hanson. “The road-
shows in New York and elsewhere have
aroused an almost unbelievable public in-
terest in the picture. The critics all agree
that it is the greatest talking picture ever
made. All the leading magazines are using
special articles on it and are urging every-
one to see it. When we stop to consider
the fact that these periodicals include such
leading publications as Time, The Outlook,
'The Nation and The Literary Digest, we
have no hesitancy in stating flatly that
‘Journey’s End’ is accomplishing something
for the talking picture world that no other
picture has approached.”
N ew Cooling System for
Regent Theatre in Iowa
(Special to the Herald-World)
CEDAR FALLS, IOWA, May 20.— For the
third time in eight years, improvements have
been made at the Regent theatre here, the
latest being the installation of a new Arctic
cooling system. Incidentally, new floors are
being laid and the seats rearranged. All
exterior surfaces will be repainted. Some new
indirect lighting will be added. Sound has
been in about a year and a half.
Oscar Hanson
the Gaiety theatre,
where it is still play-
ing to packed houses.
The Paramount-
Publix booking was
consummated by
Oscar R. Hanson,
general sales man-
ager of Tiffany, and
May 24, 1930
EXHIBITORS HERALD-WORLD
19
243 Talkers from Paramount
To Include Sixty-Five Features
New Sales Policy
Helps Keep Films
Strictly Uptodate
(Special to the Herald-World)
ATLANTIC CITY, May 20.— ‘ "If ex-
hibitors prefer to buy only the portion of
the product announced and ta\e a chance
on securing the remainder as it is finished,
we are willing to negotiate on that basis.’’
Sidney R. Kent, Paramount Publix vice
president in charge of distribution, made
this announcement in telling the conven-
tion forces of a modification in sales
policy.
“Motion pictures are today a style busi-
ness,” Kent declared, “ and productions
must be made to the current taste of the-
atre patrons, tastes which change rapidly
and often. It is therefore impossible for
a producer in May to announce in every
detail a group of pictures to be released
during the entire year and hope to give
theatres 100 per cent hits.
Minimum of 65 Pictures
“Paramount will release a minimum of
sixty -five pictures in the coming season.
On the basis of Paramount’s reputation
as leader of this business, its excellent
record of the past two years in sound,
the information supplied on specific pro-
ductions and stars in the company’s an-
nual announcement and the guarantee of
100 per cent time product, exhibitors are
invited to ma\e certain of having Para-
mount in the coming season by buying
and reserving playing time now.’’
Kent pointed out that anybody who at-
tempts in these changing times to hog-
tie a picture production department, force
it to lay down the full details of a sea-
son’s product months in advance and then
stic\ to this program to the letter, is
doing the worst possible service to theatre
box offices.
“Production must be left free to give
exhibitors the advantage of changes in
public tastes, new discoveries in sound.
changes in star popularity,” he explained.
“H.ew faces and voices are continually
coming to the fore ; production must not
be forced to deny them to your screens
because of casts announced months pre-
viously.
Must Protect Theatres
“Paramount owns an important group
of theatres that must be protected with
fine, up-to-date product at all times. This
is in turn a protection for all exhibitors.
“ It’s more important to you as an ex-
hibitor to get a new picture that’s hot
than to receive a picture after its style has
passed, merely because a company an-
nounced it the previous May.
“ For the reasons above, we do not at-
tempt in our announcement to describe in
definite detail the entire program of pic-
tures which we expect to release during
1930-31. We have eliminated all pictures
which might loo\ good on paper now but
which might bass out of public taste be-
fore release date. We do not intend to
produce such pictures.
“ Our program announcement becomes
a part of any exhibition contract only in-
sofar as it covers definite pictures an-
nounced by us at this time.”
60 Per Cent More Than ’28-’29;
Short Subject Output Doubled
Three Epics of Childhood Included — Silent Prints of
Newsreel Discarded Entirely — 178 Short Features
(Special to the Herald-World)
NEW YORK, May 20. — Expanding its number of pictures 60 per cent,
Paramount Publix will release 243 talking productions starting August 1,
including 65 all-talking features, Jesse L. Lasky, first vice-president in charge
of production, announced yesterday.
Doubled output in the short subject division, made possible by the con-
stantly developing facilities of the studios on both coasts, includes 178 pic-
tures, 18 of them screen songs, 18 talkartoons, 12 pictorials, 104 one-reel acts,
and 26 two-reel comedies.
In addition there will be 104 issues of
[he Sound News, twice the number of
last year. Silent prints are discarded en-
tirely by the News department.
Several screen stories for childhood are
included in the feature schedule, three of
them being of epic proportions. Jackie
Coogan returns to the screen in the title
role of “Tom Sawyer.” Junior Durkin,
from “Courage,” Broadway stage play, will
have the role of Huckleberry Finn and will
repeat it in a picture of the same name.
Third of these will be “Skippy,” from Percy
Crosby’s cartoons, and with Crosby per-
sonally assisting.
Clara Bow will be represented by four
pictures. George Bancroft -will be in two
starring vehicles. Richard Arlen will be
in four, including “Spanish Acres,” one of
the Western type. Jack Oakie will have
three, one being “Merton of the Talkies,”
version of Harry Leon Wilson’s story.
Other Stars’ Pictures
William Powell will be in two. Nancy
Carroll will have the same number.
Charles “Buddy” Rogers will be in three,
including “Molinoff,” a musical successor
to “Safety in Numbers,” adapted with dia-
log and lyrics by George Marion, Jr., from
a play by Maurice Bedell. Ruth Chatter-
ton and Clive Brook will repeat the star-
ring combination of “The Laughing Lady”
by appearing together in three pictures, one
being “The Better Wife,” directed by Dor-
othy Arzner and adapted by Daniel N.
Rubin and Agnes Brand Leahy, from
Gouverneur Morris’ story. A second will
be “New Morals,” written in Hollywood
by Frederick Lonsdale, English playwright.
Besides the three childhood pictures al-
ready mentioned, the other features com-
prise the following:
“The Spoilers,” starring Gary Cooper
under the direction of Edwin Carewe, in
Rex Beach’s story of the Alaska gold rush,
adapted by Bartlett Cormack, author of
“The Racket.” Others in the cast will be
Betty Compson, Kay Johnson and William
Boyd.
“Anybody’s War,” second starring ve-
hicle of Moran and Mack, under the direc-
tion of Richard Wallace. Adapted by Hec-
tor Turnbull from the novel, “Two Black
Crows in the A. E. F.” by Charles Mack.
Screen play by Lloyd Corrigan, with addi-
tional dialog by Walter Weems. Support-
ing cast is headed by Neil Hamilton and
Joan Peers.
Marx Brothers in Second
“Animal Crackers,” starring the Four
Marx Brothers in their second talking pic-
ture, under the direction of Victor Heer-
man. Lillian Roth, Broadway “blues”
singer, will have the feminine lead in this
screen musical adapted from the comedians'
stage success by George S. Kaufman and
Morris Ryskind, with music and lyrics by
Bert Kalmar and Harry Ruby.
“Feet First,” Harold Lloyd’s second talk-
ing comedy, under the direction of Clyde
Bruckman. The story was written by
Bruckman, Lex Neal, John Grey and Paul
Gerard Smith, and has scenes taken aboard
a Pacific ocean liner with sound equipment.
Lloyd’s leading woman is Barbara Kent.
Others are Robert McWade and Lillianne
Leighton.
“Follow Thru,” starring Charles “Buddy”
Rogers and Nancy Carroll in the screen
( Continued on next page, column 1)
Announce Paramount Policies
Sidney R. Kent
Jesse L. Lasky
Adolph Zukor
20
EXHIBITORS HERALD-WORLD
May 24, 1930
Theatres’ Analysis Helps Shape Production
( Continued from preccdnig page )
musical adapted from the Schwab and
Mandel Broadway success by Laurence
Schwab and B. G. DeSylva, with musical
numbers by DeSylva, Brown and Hender-
son, Richard Rodgers and Lorenz Hart.
Featured are Zelma O’Neal, Eugene Pal-
lette and Jack Haley. The picture has
Laurence Schwab and Lloyd Corrigan as
directors, and is to be presented in Tech-
nicolor. The dances are under the direc-
tion of David Bennett. George Olsen and
his band were specially engaged. An al-
most entirely new musical score has been
composed. The supporting cast includes
Thelma Todd, Don Tompkins, Margaret
Lee, Claude King, Kathryn Givney and Al-
bert Gran.
Western for Gary Cooper
“Fighting Caravans,” a Western starring
vehicle for Gary Cooper adapted from the
Zane Grey romance by Keene Thompson
and Edward E. Paramore, Jr. Ernest Tor-
rence and Tully Marshall are in the cast.
“Monte Carlo,” an Ernst Lubitsch mu-
sical production with Jeanette MacDonald,
Jack Buchanan, and ZaSu Pitts. Written
for the screen by Ernest Vajda, based on
the play by Hans Muller, “The Blue Coast,”
and adapted by Vincent Lawrence. Mu-
sical numbers by Richard Whiting, W.
Franke Harling and Leo Robin.
“Rose of the Rancho,” starring Gary
Cooper, from the stage success by David
Belasco and Richard Walton Tully. An
adventure operetta told in the outdoors,
done in Technicolor, and directed by Vic-
tor Schertzinger. Musical numbers by W.
Franke Harling and Leo Robin. Screen
play by Zoe Akins.
“Heads Up,” starring Charles “Buddy”
Rogers, with Victor Moore and Helen
Kane featured. A screen musical directed
by Victor Schertzinger and utilizing the
Broadway stage success produced by
Aarons and Freedley, with book by John
McGowan and Paul Gerard Smith and mu-
sical numbers by Richard Rodgers and
Lorenz Hart.
“Morocco,” starring Gary Cooper, with
Marlene Dietrich of Berlin as the singer.
An adaptation by Jules Furthman of the
novel, “Amy Jolly,” by Benny Vigny, di-
rected by Josef von Sternberg.
Chevalier in “Little Cafe”
“The Little Cafe,” starring Maurice
Chevalier, directed by Ludwig Berger, and
based on the musical play by C. M. S.
McLellan and Ivan Caryll, with adaptation
by Percy Heath, and dialog by Vincent
Lawrence.
“The Scarab Murder Case,” starring Wil-
liam Powell in his role of Philo Vance in
S. S. Van Dane’s latest mystery thriller.
Eugene Pallette as Sergeant Heath and
E. H. Calvert as District Attorney F. X.
Markham.
“Manslaughter,” with Claudette Colbert
and Fredric March in this talking version
of Alice Duer Miller’s story. Adapted and
directed by George Abbott.
Another picture, as yet untitled, starring
Maurice Chevalier under the direction of
Ernst Lubitsch.
“The Sea God,” starring Richard Arlen,
with Fay Wray his leading woman, under
the direction of George Abbott, adapted
by Abbott from John Russell’s story.
“Dancing Mothers,” to be directed by
Edmund Goulding.
Co-Star Oakie and MacDonald
“Let’s Go Native,” co-starring Jack Oakie
and Jeanette MacDonald and featuring
James Hall, Skeets Gallagher, Kay Francis
and Eugene Pallette. Directed by Leo Mc-
Carey, from an original by George Marion,
Jr., and Percy Heath, with music by Rich-
ard Whiting and lyrics by Marion.
“The General,” with Walter Huston in
the title role, and Mary Astor as the lead-
ing woman. From the European stage suc-
cess by Lajos Zilahy, Hungarian dramatist.
Under the direction of Rowland V. Lee.
“Queen High,” with a stellar cast includ-
ing Stanley Smith, Ginger Rogers, Charles
Ruggles and Frank Morgan. Directed by
Fred Newmeyer from the Schwab and
Mandel stage production, with the produc-
ers supervising the screen musical version.
Book by Laurence Schwab, lyrics by B. G.
De Sylva and music by Lewis Gensier.
“Grumpy” on Screen
“Grumpy,” starring Cyril Maude. Co-
directed by George Gukor and Cyril Gard-
ner, this talking version of the comedy by
Horace Hodges and T. W. Percyval has a
35 Million Patrons
Of Publix Dictate
Tastes , Says Katz
( Special to the Herald-World)
ATLANTIC CITY, May 20 — A
weekly public of 35 million Americans
attending the 1,400 theatres in which
Publix is interested dictates the motion
picture tastes of the producers, writers,
playwrights and actors, Sam Katz, vice
president in charge of theatre operating
activities, told the Paramount Publix con-
vention.
"To effectively do our job, we ta\e our
orders from the people as represented by a
national wee\ly aspect," Katz declared.
"We therefore ma\e close and careful
chec\ of every manifestation of public
will. Each wee\ the national ‘picture’ of
the American family is laid before us
through the efforts of our statisticians,
comment-checkers and other box-office
analysis.
Assist Producers
“We are thus enabled to assist the pro-
ducers of entertainment, as well as to
successfully operate our theatres, by
unmas\ing many fallacious theories which
heretofore have been accepted as unde-
batable American tradition.
“ Basically , public desire does not
change. We have found very definitely,
however, that there are cycles of chang-
ing expression which clearly indicate the
increase or diminution of interest in cer-
tain directions, but this change merely al-
ternates in direction for a brief period.
“ The third year of increasing perfec-
tion of the tal\ing-screen brought a new
appreciation of sectional differences, par-
ticularly in points of dialects. Further-
more, screen articulation seems to have
intensified public interest in various af-
fairs, mainly cultural and fundamental
philosophy.
Theatre Safeguarded
‘‘The public does not expect or want
to intrude upon the main function of the
press, which fact automatically safeguards
the theatre and opens the way for wider
creative scope within the limitations of
those boundary lines the public sets up
for the theatre.
"As to physical operation of the the-
atre. our many years of experience has
made courtesy, luxury, convenience and
safety a matter to be ta\en for granted.
The no-tipping policy that started in Pub-
lix theatres is another appreciated idea in
theatre operation that vies in popularity
with the thought that provided luxurious
chairs and healthful ventilation .”
cast that includes Phillips Holmes, Frances
Dade, Paul Lukas and Paul Gavanagh.
Doris Anderson did the adaptation.
“Laughter,” starring Nancy Carroll, with
Fredric March as leading man. Written
and directed by H. D’Abbadie D’Arrast.
“The Right to Love,” starring Ruth
Chatterton, under the direction of Dorothy
Arzner. From Susan Glaspell’s book,
“Brook Evans,” with screen treatment by
Zoe Akins.
“Ladies’ Man,” starring William Powell.
From the story by Rupert Hughes.
“Kid Boots,” starring Jack Oakie in the
role made famous on the stage by Eddie
Cantor. A musical romance adapted from
the Florenz Ziegfeld hit, with book by Wil-
liam Anthony McGuire and Otto Harbach.
“Rodeo Romance,” starring Nancy Car-
roll, in company with Richard Arlen.
All-Indian Cast
“The Silent Enemy,” a William Douglas
Burden production showing the primitive
Indian in his native environment and using
an entire cast of genuine redskins, includ-
ing Long Lance, Princess Spotted Elk and
Chief Yellow Robe.
“With Byrd at the South Pole,” authen-
tic screen document of Rear Admiral Rich-
ard E. Byrd’s dashing flight by plane over
the Pole. Taken by Willard VanderVeer
and Joseph T. Rucker, Paramount camera-
men who spent two years with the party
in the Antarctic.
“Honeymoon Lane,” starring Eddie
Dowling in the screen version of his stage
musical comedv.
“The Roval Family,” with Fredric March.
From the Broadway stage comedy by Edna
Ferber and George S. Kaufman.
Plans for the remaining 10 features have
not yet been formulated.
Paramount Publix Radio
Makes Big Coverage ; In
Operation Less Than Year
(Special to the Herald-World)
NEW YORK, May 20. — -Tremendous
coverage has been attained by the Para-
mount Publix radio hour in less than one
year, with two international programs and
14 transcontinental hookups from Holly-
wood already recorded, while 70 stations of
the Columbia system regularly send out
the programs.
The second week after the birth of the
hour Paris was linked to the United States
when Maurice Chevalier sang to an Amer-
ican air audience while sitting in his dress-
ing room at Le Paramount theatre in the
French city.
An even more ambitious program was
put on the air shortly before the dawn of
1930. This was an “international salute to
the New Year.” New York, Chicago and
Hollywood were represented with conti-
nental greetings from London, England
and Paris, France.
Another feature of the program is the
inter-alliance of the New York station and
the Paramount studio in Hollywood. Only
a few weeks ago a dozen stars gathered for
a glorious studio party which was broad-
cast in honor of “Paramount on Parade.”
The stars assembled in the studio of sta-
tion KNX, which is located at one corner
of the motion picture lot and is affiliated
with Paramount. The programs are given
direct to station WABG in New York by
transcontinental telephone and thence
broadcast through Columbia.
Another feature has been provided by
cut-ins from various cities so that stage
units touring the Publix circuit could con-
tribute.
EXHIBITORS HERALD-WORLD
21
j| May 24, 1930
No “Trust Busting" Drive Aimed
In R C A Suit, Says Government
Civic Bodies Join Cross-Licensing of Patents in
War Directed to Radio Is Subject of U.S. Action
No Occasion for a Rooseveltian Campaign, Declares De-
partment of Justice — Sound Devices May Be Involved
(Special to the Herald-World )
WASHINGTON, May 20. — There is no intention of the Department of
Justice to launch a trust-busting campaign, officials of the Department declared
today in commenting upon the action demanding dissolution of R C A Photo-
phone and certain other subsidiaries of R C A in the suit to prevent acquisition
by R C A of certain interests of General Electric and Westinghouse and the
AT&T.
Orders restraining the subsidiaries from engaging in interstate and foreign
commerce are asked in the petition filed last week in the federal court at
Wilmington, Del. Complete separation of RCA, Westinghouse and General
Electric is demanded.
Stop Stench Bombs
(Special to the Herald-Wcrld)
ALAMEDA, CAL., May 20. — The Alameda
Chamber of Commerce this week joined in
the civic campaign being waged to bring to an
end the stench bomb warfare carried on
against a local moving picture theatre for more
than a year. Directors of the Chamber of
Commerce adopted a resolution calling on the
city authorities and civic organizations to do
all in their power to suppress the lawnessness,
the resolution being similar to one adopted
last week by the Park Street Merchants’
Association.
Numerous stench bombs have been released
in this house during the past year and at least
two persons have been injured in the rush for
exits. Others have been made ill by the fumes
and still others have had their clothing ruined.
Harriman Trust
Elects Sheehan,
Farrell to Board
(Special to the Herald-World)
NEW YORK, May 20.— Winfield Sheehan,
vice president of the Fox Film corporation,
and J. Fletcher Farrell, vice president, treas-
urer and director of Sinclair Consolidated Oil
corporation, have been elected directors of the
Harriman National Bank and Trust company.
100 Houses Close in
Minnesota; Steffes
Calls Session Series
(Special to the Herald-World)
MINNEAPOLIS, May 20.—' With more
than 100 theatres in towns of less than
2,000 in Minnesota, North and South Da-
kota closing within the last few weeks,
A1 Steffes, general manager of the North-
west Theatre Owners Association, is con-
ducting a series of regional meetings in
these states to discuss ways and means of
stimulating business.
The first of these meetings was held in
Rochester, Minn., last Thursday, and was
attended by 50 theatre managers of south-
ern Minnesota. Exhibitors called high cost
of film the most significant reason for the
closing of so many small theatres. Ordi-
narily less than a dozen of these would now
be closed, Steffes said, but added that many
others will close shortly unless there is a
decided improvement.
The next meeting is planned for north-
ern Minnesota, and it will be followed by
sessions in North and South Dakota.
W. T. Maxwell Is Made
P D C Publicity Head
(Special to the Herald-World)
NEW YORK, May 20.— W. T. Maxwell
has been appointed director of publicity of
P. D. C., Ltd., Pathe distributors in the
United Kingdom, according to Reginald
Smith, managing director of that organ-
ization.
To relieve any fear that business was to
be harassed, the Department officially gave
the lie to rumors that there was to be a
return to the Rooseveltian trust-busting
policy. “There is no occasion for such a
campaign,” said the statement, which
added:
“There are developments in our eco-
nomic life which bring forward new prob-
lems in relation to the Sherman act, that
have to be further clarified by the courts.
One of these situations arises out of the
action of the last administration in raising
the question as to the use of interlocking
patents, in which a decision was reached in
the oil-cracking case which created a new
set of considerations and where the law
needs to be further clarified.
Business Makes Adjustments
“The department has before it at all
times many cases of possible violation of
law, which are subject to rigid inquiry and
in most of which it is found that the viola-
tion does not exist. There are other cases
where there still remains a doubt and gen-
erally, in such, the business world readily
makes adjustments to remove such doubts.”
Anything, or nothing at all, may happen
to RCA Photophone and Western Elec-
tric as a result of the suit, which is con-
cerned chiefly with the legality of the pat-
ent arrangements of the companies, and
Photophone is included among the defend-
ants because of the use by it of certain of
these patents.
The Government contends that the pat-
ent arrangements have “steadily increased
in number and enlarged in scope until the
defendants now practically have control of
the radio business and its development.
This control has been brought about by a
novel method of cross-licensing patents.”
All a Question of Patents
Should the government decide that cross-
licensing is illegal, Western Electric equip-
ment may be minus one or two gadgets
which are highly necessary to sound re-
cording and reproduction and the same
thing applies to Photophone, for each is
using devices belonging to the parent com-
pany of the other.
Both RCA and AT&T say they wel-
come the opportunity to have the issue set-
tled once and for all. And here is an inter-
esting commentary. Shortly after the dec-
laration of war in 1917 the Government
declared a national emergency and pro-
ceeded to make full use of any of the pat-
ents of both companies, in fact of almost
all of the companies mentioned in the suit.
Under the pressure of the aforementioned
emergency, too, every nerve was strained
in the invention, perfection and manufac-
ture of new devices, the companies working
side by side and the Government making
common use of the facilities of all of them.
Government Precipitated Situation
When peace was declared and business
procedure was put back on its customary
basis, it was found that each company had
worked with another on any number of
developments and few could claim a com-
plete development for their own. Then, it
is understood, to straighten out the patent
tangle the Government requested them to
pool their patents, something which they
did and which has resulted in the situa-
tion of which the Government is complain-
ing today.
Bancamerica and Lehmans Exercise
Option on 50,000 More R K O Shares
(Special to the Herald-World)
NEW YORK , May 20. — Option to buy 50,000 additional shares of Radio-Keith-
Orpheum stock has been exercised by Bancamerica-Blair Corporation and Lehman
Brothers, swelling the holding to 100,000 shares of Class A, it was revealed Friday
in the application of the corporation to list an additional 65,000 shares of Class A
on the New York stock exchange.
It also was revealed that Joseph P. Kennedy still holds an option to buy 15,000
shares in addition to the 60,000 shares he already has purchased. The application
for listing was approved.
Terms of the option agreement indicate that Bancamerica-Blair and Lehman
Brothers paid an average of about $37 a share for the entire 100,000 shares, and
that Kennedy’s price on the 75,000 shares was $21 a share. The closing price on
the stock was $43.50 today.
22
EXHIBITORS HERALD-WORLD
May 24, 1930
Pathe Opens Series
Of Sales Meetings
With N. Y. Sessions
Action Beats Dialog: Eisenstein
It’s a Mistake to Transfer Stage Plays to Screen Without Complete Readjustment of
Technique, Says Russian Director, in America to Make Several Pictures for Para-
mount— Declares Sound and Dialog Must Remain Subordinate.
By HARRY TUGEND
NEW YORK, May 20. — Sergei M. Eisenstein, director of “Potemkin,”
“Ten Days That Shook the World,” and “Old and New,” has arrived
from Russia, and will make several pictures for Paramount Publix
Corporation.
AT a reception given at the Savoy-Plaza
to representatives of the press, Eisen-
stein explained that his program is still
very indefinite, and
that he does not
know just what type
of nictures he will
do.
“I am certain,
however,” he said,
“that it is a mistake
to transfer stage
plays to the screen
without a complete
readjustment of
technique. The mis-
take made in a great
many talkies I have
seen was in placing
Sergei Eisenstein dialog on a greater
plane of importance
than action. Projection of action is, and
always shall be, the prime motive of the
motion picture, and the use of dialog and
sound must always remain a subordinate
medium to be employed only when more
effective.”
A group of Russian admirers attempted
to elicit from him an admission that he
would avoid pictures with love interest afid
would portray only the dramatic struggle
of the masses. But Eisenstein waved them
aside.
“Do I believe in love interest? How can
I disbelieve in anything so human and uni-
versal? I may do a picture with love inter-
est. But then, again, I may not.”
Russians Lack Humor? Ha-ha!
Whereupon he was asked if Russians
were as lacking in humor as some of their
classic literary efforts would indicate.
He replied: “In Paris I was also asked
if my people have a sense of humor. I
answered: ‘When I return home and tell
them about this interview, they’ll laugh
their heads off.’ ”
“I haven’t seen very many American
talkies. Of those I have seen, I consider
‘All Quiet on the Western Front’ the best.
Next in rank I would place ‘Hallelujah,’
not as a talkie really, but as a picture. I
am also very fond of your melodramatic
detective mysteries, which always excite and
entertain me.”
Eisenstein was born in Russia in 1898.
Following in the footsteps of his father, he
became a civil engineer, concentrating on
mathematics and architecture. An interest
in the Rennaissance Period, and especially
in the life of Leonardo da Vinci, was a
great and moving influence in his career.
So we find, in the diversification of his
accomplishments, a great similarity to the
immortal painter, sculptor, inventor and
engineer. In 1916 Eisenstein designed thea-
tres, in 1918 he built fortresses in the army,
in 1920 he became an artist for a theatrical
company, studied the Japanese theatre and
even learned their language.
Turns to Pictures.
After a few years, during which his orig-
inal and radical methods of staging won
for him national recognition, he became
convinced that the possibilities of the legit-
imate theatre were too limited, and that
in the cinema alone could be found com-
plete detachment from artificiality. In 1924
he made “The Strike,” a distinct departure
in film technique, using the mass instead
of the individual as the central figure. The
same method was followed in his subse-
quent pictures, “Potemkin” and “Ten Days
That Shook the World.” His last produc-
tion, “Old and New,” was obviously in-
tended to herald the coming of the machine
age to the Russian peasant-farmer.
In addition to these activities, he has
been teaching the theory and practice of
motion picture directing at the State Tech-
nical Institute of the Cinema in Moscow,
and has been head of the Cinema Division
of the Psycho-Physical Laboratories, or-
ganized to study the reactions of the spec-
tator. He has also been preparing a
number of books on the screen and inter-
esting himself in sound pictures, in which
he believes lies the future of films.
“I have always endeavored,” he says, “to
discover and introduce new forms and
methods of cinematography, and I am now
attempting to compose a combination of
the silent film, the chronicle and the abso-
lute film. My future work will be directed
along these new methods.”
5. Roy Luby Is Signed
(Special to the Herald-World)
NEW YORK, May 20.— S. Roy Luby has
been engaged to edit Chesterfield’s syn-
chronized versions of “Love at First Sight”
and “Ladies in Love,” which are being dis-
tributed by Classplay Pictures corporation.
Eastern Division Gathers in First of
Four Regional Conventions
in Single Week
(Special to the Herald-World)
NEW YORK, May 20.— The first of
Pathe’s four conventions got underway
here yesterday with sessions for the East-
ern territory in the Chanin Theatre Build-
ing, with Edward McEvoy, Eastern divi-
sion manager in charge. The meetings to
follow are:
Midwestern division, at the Blackstone
hotel in Chicago, May 21 and 22; Central
and Southern divisions, joint convention at
the Coronado hotel in St. Louis, May 23
and 24; Western division, at the Palace
hotel in San Francisco, May 28 and 29.
Home office executives have been sched-
uled for attendance at all of the meetings,
while Phil Reisinan, general sales manager,
and J. F. McAloon, his assistant, are
speakers on the programs for each city.
Those attending the New York convention
are:
Phil Reisman, general sales manager; J. F.
McAloon, assistant general sales manager; C. J.
Scollard, treasurer; Edward W. Ballentine, manager
of exchange operations; Terry Ramsaye, editor-in-
chief, and Ray Hall, editor, Pathe News; T. S.
Delehanty, vice president and general manager of
Pathe International Corporation; Reginald Smith,
managing director of P D C, Ltd., London; H. E. J.
Spearman, general European manager of Pathe In-
ternational Corporation on the Continent.
G. R. O’Neill, director of advertising and publicity;
Rutgers Neilson, publicity; Joe O’Sullivan, advertis-
ing; Manfred B. Lee, advertising; Joe Rivkin, ex-
ploitation; L. H. Miller, sales control; Emmett Cash-
man, sales control; A. Schubart, assistant to McAloon;
Beverly Jones, assistant editor, Pathe Audio Review;
Thomas Corman, William McShea, Edward Belouis,
branch auditor, Arthur Poole, comptroller.
Branch Managers — Ed McEvoy, Eastern division
manager; R. S. Wolff, New York; L. Garvey, Albany;
R. C. Cropper, Boston; H. Gibbs, New Haven; Robert
Mochrie, Philadelphia; S. Lafke, Pittsburgh; C. W.
Stombaugh, Washington.
Salesmen — Albany, J. Scully and J. L. Rose;
Boston, M. M. Ames, J. J. Jennings, F. G. Ross,
E. II. Warren, C. D. Wilson and J. A. Curran; New
Haven, Nat Furst; New York, E. Carroll, J. J.
I)acev, J. J. Felder, N. Fellerman, C. F. Kenneth and
M. Westebbe.
Salesmen — Philadelphia, C. B. Derr, E. Ginsburg,
D. F. Heenan, W. J. Madison and A. Goldsmith;
Pittsburgh, G. Collins, N. Ehrlich, H. Price, M.
Steinberg and C. Bell; Washington, E. W. Grover,
S. A. Stant, J. L. Whittle, E. L. McShane.
Bookers — R. S. Struwe, Albany; T. L. Wolf, Bos-
ton; W. Canelli, New Haven; Miss K. Esposito, New
York; W. J. Quinlivan. Philadelphia; W. Graner,
Pittsburgh; and F. Marshall, Washington.
Acme Sound Products
Offering Common Stock
Acme Sound Products Corporation, a
sales organization, made its first offering
of common stock in Chicago Monday, May
19. One division of the company will
assemble and sell sound units for the Acme
projectors of International Projector Cor-
poration. Another unit will promote in-
dustrial films, and the laboratory unit will
record and produce industrial films in its
Chicago studio.
Manager Elected Vice
President of Rotary
(Special to the Herald-World)
FLINT, MICH., May 20.— Ed Burroughs,
manager of the Garden theatre here, a
W. S. Butterfield house, has been elected
vice president and director of the Flint
Rotary Club. Previous to joining the But-
terfield interests in 1922, he was for twelve
years with the Orpheum circuit as manager
at St. Paul and Minneapolis.
Alleged Crier of “Fire” in Canadian
Theatre Is Arrested After 4 Months
(Special to the Herald-World)
OTTAWA, May 20. — On January 2 a fool in the Francais theatre, Ottawa, cried
“Fire” during a performance with the theatre packed with 1,600 people, many of
whom were children. A rush started but employes were able to gain control of the
mob. In the meantime the offender made his getaway.
On May 16, more than four months later, the Ottawa police arrested Alfred
Dupuis, no address, on a nominal charge of vagrancy and announcement was made
that miscreant had been caught. After the alleged deed, Dupuis is said to have
skipped town but returned and was arrested within 24 hours. Manager Joseph
Paquin offered a reward of $100 for the arrest and conviction of the trouble-maker.
The incident occurred only a few days after the disaster in Paisley, Scotland, and
created a local sensation.
May 24, 1930
EXHIBITORS HERALD-WORLD
23
Get Children Back to Theatre,
Plunkett Tells RKO Sales Force
Cites Appeal in Amos ’n’ Andy
And “Babes in Toyland” Picture
No Silent Productions Will Be Made, Declares Marcus
— 25 More Theatres Acquired, Says Kahane
By ERNEST A. ROVELSTAD
Children must be brought back into the theatres, and Radio Pictures is
helping to lead the procession in the shaping of its production program. That
was the message left by Joseph Plunkett, vice president of Radio-Keith-
Orpheum, in a talk before the convention-bound sales forces of Radio Pictures,
at a dinner in the Blackstone hotel, Chicago, on Thursday, May 15.
Led by Joseph I. Schnitzer, president of R K O Productions, Inc., the Eastern
and Southern sales leaders, and the Chicago group, gathered in the English
room of the Blackstone for an hour's dinner session before resuming their
journey to Hollywood.
Big Studios Ready
For Big Program
Of Radio Pictures
The fact that only four productions have
been added to last year’s schedule is in line
with the announced intention of Radio Pic-
tures to limit production for next season to
only big pictures. For that program the new
construction at the studios, inaugurated last
year, has been brought close to completion,
and the increased facilities alone measure
three times the holdings before the project
was undertaken, exclusive of land values,
Frank O’Heron, assistant treasurer, told the
Herald-World at the Radio dinner in Chi-
cago Thursday, on the way to the Coast.
An Ambitious Program
The production program, grouped, includes
the Amos ’n' Andy feature, twelve Titans,
three Basil Dean productions, four Super
Specials, three pictures starring Richard Dix,
two Betty Compson productions, and the
Victory Nine.
“Dixiana,” already made under the direc-
tion of Luther Reed, and largely in Techni-
color, stars Everett Marshall, Metropolitan
tenor, and Bebe Daniels, with Robert Wool-
sey and Bert Wheeler, the comedy team.
Wesley Ruggles will direct Richard Dix in
“Cimarron,” Howard Estabrook doing the
adaptation and William Sistrom supervising.
Luther Reed has been assigned to direction
of Victor Herbert’s “Babes in Toyland” with
William LeBaron personally supervising. Al-
ready cast are Marshall, Wheeler, Woolsey.
“Leathernecking” is from the musical com-
edy, “Present Arms,” and this also will be
half in Technicolor. Cast to date are Eddie
Foy, Jr., Irene Dunne, Ken Murray, Benny
Rubin, Ned Sparks, Edna May Oliver and
the Tiller Sunshine Girls. Melville Brown
will direct.
Melville Brown also will direct “The Sil-
ver Horde,” for which the incomplete casting
includes Evelyn Brent, Joel McCree, Louis
Wolheim and Raymond Hatton.
Everett Marshall and Bebe Daniels will be
in “Heart of the Rockies.”
Two by Herbert Brenon
James A. Creelman’s “Half Shot at Sun-
rise” is partly cast, with Wheeler and Wool-
sev. Hugh Trevor, Dorothy Lee.
Two pictures by Herbert Brenon and two
starring Wheeler and Woolsey will complete
the Titan group.
The three Basil Dean productions are to
be known as Associated Radio Pictures.
“Escape,” from Galsworthy’s play, will have
the cream of English actors, including Sir
Gerald Du Maurier. “The Perfect Alibi” will
have a parallel cast, and the third is to be
announced.
One of the four Super Specials will be “The
Stalwart,” railroad drama written bv Creel-
man, and among the cast will be Wolheim,
Robert Armstrong and Jean Arthur. Caw-
thorn heads the cast for Samson Raphael-
son’s , “The Old Accordion Man.” “High
River” and another will be in this group.
“She’s My Weakness” and “Bunker Bean”
are among the Victory Nine.
In the short feature field, said Lee Marcus,
executive vice-president, Radio will have spe-
cial representation, with seven series. Lou
Brock in the East is making “Broadway Head-
liners” and “Nick and Tony.” In the West
Larry Darmour is producing a Karl Dane-
George K. Arthur series of comedies, and
another with Louise Fazenda. In addition,
Charles Mintz is making “Toby the Pup” and
Frank Newman the “Novelettes” series.
The national conclave, opened Monday, May
19, is being held at the studios. Decision to
stage the meeting “on the lot” gives the field
forces an immediate and direct contact with
the new product, Lee Marcus, executive vice
president, said. No silent pictures will be
made, he told the Herald- World.
25 More Theatres Acquired
The new product, with 24 of the 34 all-
talking features scheduled for the select spe-
cial class in scope of production, will be as-
sured of theatres in which to give adequate
presentation, the conventioners were told by
B. B. Kahane, vice president secretary of both
Radio-Keith-Orpheum and Radio Pictures.
Twenty-five houses have just been added to
the theatre holdings of the company, Kahane
said. He pointed out that the ambitious pro-
gram planned for next season demands as
complete an outlet as possible, and that the
theatre organization was determined to pro-
vide it.
Since the incoming of sound, producing
companies have been drawing away from pic-
tures with special appeal to children, Plunkett
said.
“Much of the product of the companies dur-
ing the past year has been such as to keep
children away from the theatres,” Plunkett
declared. “I know that some parents have
kept their boys and girls away from the
shows.”
Sees “Babes in Toyland” as Factor
“That condition must be changed. We must
bring the children back, and Radio Pictures in
its production plans for next year is meeting
that requirement. For example, we are go-
ing to make Victor Herbert’s ‘Babes in Toy-
land.’ I know of no picture material that
could have such an appeal to the young people
as ‘Babes in Toyland,’ unless it is Amos ’n’
Andy.”
Here Plunkett turned to Amos ’n’ Andy —
Charles J. Correll and Freeman F. Gosden —
who had the posts of honor between Schnitzer
and Marcus. “One of the things I like about
Amos ’n’ Andy is that they always are in
black,” he said.
“The point is that their stuff is always
clean. On all sides I hear that, that the chil-
dren idolize them as well as the grownups,
and their parents want them to hear about
their adventures.”
1,600 at Children’s Western
Many attempts have been made to revive
the interest of children in the theatre, Plunkett
said. Among them have been the calling back
into service of the old Western cowboy pic-
tures in morning matinees.
“Only recently in Minneapolis,” he went
on, “there was an experiment with a program
in which we dragged out a Western of two
years ago. Why, do you know that there were
more than sixteen hundred youngsters at that
show.”
Percentage Basis Emphasized
Next year’s product will be sold on the per-
centage basis as far as possible, as the most
efficient and fairest distribution plan, Marcus
told the Herald-World.
Marcus emphasized Radio’s decision to make
only big productions on its $20,000,000 pro-
gram for next season. He called attention to
Amos ’n’ Andy, “Dixiana,” “Cimarron,”
“Babes in Toyland,” “Leathernecking” (from
“Present Arms”), Rex Beach’s “The Silver
Horde” and “The Iron Trail,” “Heart of the
Rockies,” “Escape,” “The Perfect Alibi,”
“Half Shot at Sunrise,” “The Stalwart” and
others.
Sales Managers in Party
Besides Schnitzer, Marcus, Kahane and
Plunkett, the executives from the home office
in the party included Charles Rosenzweig,
general sales manager; Jerry Safron, newly
appointed Eastern sales manager ; Cleve
Adams, recentlv named Western sales man-
ager; Frank O’Heron, assistant treasurer, and
Sam Warshawskv, handling publicity and ad-
vertising under Hy Daab.
The Eastern and Southern contingents were
on the special car that arrived in Chicago late
in the afternoon. A second car was added to
nick up the Middlewestern sales people at
Kansas City Friday and the group from the
Denver district at La Junta, Col.
Circuit Court Grants Temporary Order,
Restraining Pickets, to G. 71 Woodlaw
(Special to the Herald-World)
PORTLAND , May 20. — After being picketed by representatives of the Motion
Picture Machine Operators Union, local 159 since Sept. 12th, 1929, Circuit Judge
Tucker granted a temporary restraining order to G. T. Woodlaw and the Circle
theatre, and pickets will be withdrawn from that house, and it is expected pickets
will also be withdrawn from the Columbia and Capitol theatres, which are owned
by the Woodlaw Investment Company.
24
EXHIBITORS HERALD-WORLD
May 24, 1930
w
MOTION PICTURE FINANCE
Bancamerica-Blair Application for
Pathe Stock Approved
(Special to the Herald-World)
NEW YORK, May 20. — An option to purchase 50,000 additional shares of
Radio - Keith - Orpheum corporation stock has been exercised by the
Bancamerica-Blair corporation and Lehman Brothers. This was revealed
by an application of the corporation to list an additional number of shares,
amounting to 65,000 of class A stock, on
application was approved.
UNDER an option granted more than a
year ago, the recent purchases have
increased the Bancamerica-Blair holdings
to 100,000 of class A shares, which now
Best Season Is Ahead,
Zukor Cables Convention
(Special to the Herald-World)
ATLANTIC CITY, May 20.— The
coming season will be the best in the
history of the industry, Adolph
Zukor, president, cabled from Berlin
to the 300 at the Paramount Publix
convention at the Hotel Ambassador.
“Further perfection in the quality
of sound pictures must be relied
upon for further increase in theatre
audiences,” he said. “Paramount
realizes this and has geared its pro-
duction, distribution and theatre
plans to meet the ever changing de-
mands of the public and to anticipate
them with novelties, new stars and
a constant How of better pictures. I
believe that exhibitors who buy pic-
tures intelligently, manage their
theatres well and merchant their
shows with enthusiasm, can look for-
ward to the most prosperous season
in their history.”
gives it 1,930,032 shares of class A stock
outstanding.
It was also brought out that Joseph P.
Kennedy is still the possessor of an option
for the purchase of 15,000 shares additional
the New’ York Stock Exchange, which
to the 60,000 of which he is already owner.
The optional agreement terms show that
an average of $37 or thereabouts a share
was paid by Bancamerica-Blair and Leh-
man Brothers for the whole of the 100,000
shares. Kennedy’s price was indicated as
being $21 a share for the 75,000 shares.
Plan to Broadcast F N’s
‘Show Girl in Hollywood *
In Del Monte Coffee Hour
(Special to the Herald-World)
NEW YORK, May 20. — Plans are being
completed for the broadcasting of “Show Girl
in Hollywood,” First National picture based
on J. P. McAvoy’s novel, as the feature of
the Del Monte Coffee Hour on the National
Broadcasting chain, May 24. The broadcast
will take place in the West Coast studios of
First National at 8:30. Miss Alice White,
Mervyn LeRoy, director of the picture, and
members of the cast will give a brief version
of the story which is proving very popular
in its picture form.
Compositions of Kern
And DeKoven to Feature
In R C A Radiotron Hour
(Special to the Herald-World)
HARRISON, N. J., May 20.— The works
of two American composers, Reginald De-
Koven and Jerome Kern, will be played
during the RCA Radiotron hour the eve-
ning of May 29, at ten o’clock Eastern
Daylight time, from station WEAF over
the NBC network.
Deal Gives Warner
Important Hold in
Record Broadcasts
Acquires National Radio Advertis-
ing Company — Starr Cites Advan-
tage in Time Synchronizing
(Special to the Herald-World)
NEW YORK, May 20. — Acquisition of
National Radio Advertising, Inc., has given
Warner Brothers an important position in the
field of electrical transcriptions for broad-
casting. The entire preparation, sale and
broadcasting of recorded programs has been
placed in the hands of the Warners by this
move, coupled with control of the musical
division of Brunswick-Balke-Collender, as
well as of several music publishing compa-
nies, said Herman Starr, vice president in
charge of technical expansion.
Soat Remains President
“Raymond Soat, who originated and per-
fected the method of electrical transcrip-
tion, will continue as president of National
Radio Advertising, Inc.,” Starr announced.
“This organization is primarily brokers of
radio station time. It produced the first
electrically transcribed programs on the
air, known as So-A-Tone broadcasts.
“Electrical transcription is past the ex-
perimental stage and is now a recognized
feature of broadcasting. Radio stations
generally accept these recorded programs
as on a par with direct voice programs.
“National Radio Advertising, Inc., has at
its service all the important broadcasting
stations in the United States as well as
several stations in Canada and one in Hon-
olulu.
Errors Eliminated
“Broadcasting from records instead of
from the living voice is identical with chain
or telephone wire broadcasts save for the
one difference in the vehicle of transmis-
sion. The artists work before the micro-
phones exactly as they do in the studio
where a chain program is being broadcast,
but instead of releasing the program imme-
diately, it is made into a record and held
for deferred broadcasting at any station
and at any time the advertiser may select.
Electrical transcription has this advantage:
Errors in music and diction can be re-
moved from the record.
“Commercially, this offers some new and
tremendous advantages to the radio adver-
tiser in that he may select stations that suit
his distribution requirements and he may
thus select the dominating station in each
marketing area. It has the further advan-
tage that all differences in time are elim-
inated— his program can be released simul-
taneously, at the choicest evening hour in
any time zone.”
SECURITIES PRICE RANGE
W eek Ending May 1 7
NEW YORK STOCK MARKET
Brunswick-Balke-Collender .
Sales
4,000
High
21%
Low
18%
Close
20%
Consolidated Film
2,800
24
23
23%
Do pfd
3,800
24
22%
22%
Eastman Kodak
25,300
251%
243%
247
Do pfd
40
127%
127%
127%
Fox Film “A”
75.900
54%
51%
52
Gen. Theatres
57,600
48%
46%
47%
Keith Albee Orpheum
pfd...
200
139%
135%
139%
Loew’s, Inc
Do pfd ww
89,100
95%
91%
93
2,100
111%
109%
110%
Do pfd xw
3,400
92%
91
91%
Metro-Goldwyn-Mayer
pfd
300
26ya
26%
26%
Paramount
75,800
70%
68%
69
Pathe Exchange
- 7,500
7%
6%
6%
Do “A”
9,300
16%
14%
15
Radio Corporation
953,800
52%
48%
50%
Do pfd “A"
700
56%
55%
55%
Do pfd “B”
3,800
84
81
83%
Radio Keith Orpheum.
390,300
45%
41%
44%
Shubert Theatres
Sales
12,200
High
29%
Low-
26
Close
26%
Universal Pic 1st pfd..
10
75
75
75
Warner Brothers
211,400
68%
63%
63%
Do pfd
300
59
59
59
Balaban & Katz
CHICAGO
STOCK
MARKET
60
80
76%
80
Do pfd
33
96
96
96
Marks Brothers cvt p..
320
12
11%
11%
Columbia Pictures
400
49
47%
49
Columbia Pictures
NEW
YORK
CURB
1,200
53%
* 47%
47%
Film Insp. Mch
100
3%
3%
3%
Fox Theatres -
7,500
14%
13%
13%
Fox Theatres
2,900
64%
60
61%
National Screen
600
28%
28
28
Sentry Safety
1,400
5%
5%
5%
Technicolor
5,600
65%
62
62%
Trans-Lux -
5,500
12%
n%
11%
EXHIBITORS HERALD-WORLD
25
May 24, 1950
Film News I A I Stories Told
in Pictures r IV> I \_^rivlAAl— I by the Camera
High up on a trapeze near the
top of the tent sits lovely Helen
Twelvetrees, who has a starring
role in Pathe’s picture of circus
life, “Swing High.”
A very proud “grandmother” and her equally proud “grand-
son.” Ramon Novarro, popular M G M star, with “Grand-
ma” Baker of Oak Park. Illinois, who, after years of “fan”
correspondence with Novarro, made a trip to California as
his guest, incidentally “adopting” him.
All dressed up in her ermine
gym suit, ready for her daily
dozen. Barbara Kent who has
a featured role in Warner Broth-
ers’, “Dumbelles in Ermine.”
Perhaps the title of this picture could be “outdoor painting,” and that’s just what it
amounts to when a company is out on location in the great outdoors. Sun and wind
raise havoc with makeup, and it frequently is necessary to renew it. That is what is hap-
pening here to James Rennie, who plays opposite “The Girl of the Golden West,” having
her bonnet fixed. The girl, Ann Harding. The film, First National’s.
Farina has to read Stepin Fechit’s correspon-
dence, because “Step” went to night school
and cannot read in the daytime. He will be
seen with the gang in “A Tough Winter,”
their latest Hal Roach-M G M comedy.
26
EXHIBITORS HERALD-WORLD
May 24, 1930
“How does she ever expect to reduce if she persists in eating that way,” says the
husband to himself, while the mother-in-law well, from the looks of the repast,
we wonder how a mere human will could resist, if one were hungry, and apparently
Marjorie Beebe is, who, with George Barraud and Aggie Herring, are seen in the
Educational-Mack Sennett Talking Comedy, “Fat Wives for Thin.”
Corinne Griffith and Mon-
tagu Love in a reminiscent
mood while pondering on
“Back Pay,” the title of their
First National picture.
And thus a prince of the blood falls in love with
the peasant girl who aroused all Russia with her
“Song of the Flame,” the title of M G M’s picture
of the Russian Revolution. Bernice Claire, the girl,
and Alexander Gray, the prince.
Like a playful daughter of Neptune stands
petite Lotti Loder, Viennese player, looking
out over the broad expanses of her father's
domain and wondering what her first picture
is going to be for Warner Brothers.
Lewis Ayres, who plays the
role of Paul Baumer in Uni-
versal’s “All Quiet on the
Western Front,” directed by
Lewis Milestone.
Who wouldn’t like to be a “king” in a kingdom
where lived such beautiful subjects as the two
shown here, Jeanette Loff and Jeanie King, the
blonde and brunette of it, who appear with the
“King of Jazz” in Universal’s picture by that title.
In A
frica Mam
ba means
Poisonous S
nal
ke
- - li
n An
nerica
Mamba means Box-Office
Four $2-weeks on Broadway — then booked
for the Roxy! So much for the B. O. wallop
packed by this new Tiffany masterstroke. And
still they come! Eager. Enthusiastic !
"Mamba" has everything any dramatic pro-
duction ever had, plus something no drama
ever had before — Technicolor!
Hersholt is magnificent. Forbes’s "it" is en-
hanced tenfold inTechnicolor. Boardman makes
you wish you were Forbes! German East Africa
truly lives before your eyes.
Book "Mamba." Blazon Technicolor! Break
records! Build the B. O. line to capacity!
Tech nf color
fs a Box-Office Name
■=> Advertise it <
MAURICE CHEVALIER, whose personality won all America
in his first sensational screen appearances, sings and smiles
his way to new success in Technicolor in Paramount's tuneful
hit, "Paramount on Parade." All Paramount's stars are in it.
Chevalier's coming •••in Techn i color
s
O
M
E
T
E
C
H
N
P
R
O
D
U
OF THE
I C O L O R
C T I O N S
BRIDE OF THE REGIMENT, with Vivienne Segal (First National);
BRIGHT LIGHTS, with Dorothy Mackaill (First National); GOLDEN
DAWN , with Walter Woolf and Vivienne Segal (Warner Bros.);
HEADS UP, all-star cast (Paramount); HIT THE DECK, with Jack
Oakie and Polly Walker (Radio), Technicolor Sequences; HOLD
EVERYTHING, with Winnie Lightner, Georges Carpentier and Joe
E. Brown (Warner Bros.), Technicolor Sequences; KING OF JAZZ,
starring Paul Whiteman (Universal); MAMBA, with Eleanor Board-
man, Jean Hersholt and Ralph Forbes (Tiffany); MAMMY, starring
Al Jolson (Warner Bros.), Technicolor Sequences,- PARAMOUNT
ON PARADE, all star cast (Paramount), Technicolor Sequences;
PUTTIN’ ON THE RITZ, with Harry Richman (United Artists), Techni-
color Sequences; SALLY, starring Marilyn Miller (First National);
SHOW GIRL IN HOLLYWOOD, with Alice While (First National),
Technicolor Sequences,- SONG OF THE WEST, w ith John Boles and
Vivienne Segal (Warner Bros. ); SONG OF THE FLAME, with Bernice
Claire and Alexander Gray (First National) , THE CUCKOOS, with
Bert Wheeler, Robert Woolsey and Dorothy Lee (Radio); THE
FLORADORA GIRL, starring Marion Davies (Metro-Goldwyn-Mayer),
Technicolor Sequences; THE MELODY MAN, with Alice Day and
William Collier, Jr. (Columbia); THE ROGUE SONG, with Lawrence
Tibbett and Catherine Dale Owen (Metro-Goldwyn-Mayer) ; THE
VAGABOND KING, starring Dennis King, with Jeanette MacDonald
(Paramount); UNDER A TEXAS MOON, with Frank Fay, Noah Beery,
Myrna Loy and Armida (Warner Bros.).
Tec hru color
/s a Box-Of/ice Name
<=> Advertise it <=-
May 24, 1930
EXHIBITORS HERALD-WORLD
27
Studio Deal Brings Christies’
Pictures Back to Educational
Educational, Metropolitan and
Christie Studios Are Affiliated
Just One Great
Big Picture — Maybe
(Special to the Herald-World)
DALLAS, May 20. — And. then
again, it may not be such a big may-
be, and then again it may. Anyhow,
Colonel H. A. Cole, president of the
Motion Picture Owners and Man-
agers association of Texas, at a
recent meeting, made the statement
that talkers and pictures in general
may go into the discard, to be re-
placed with telephoto-phono motion
pictures in which one master film will
be reproduced simultaneously in all
the theatres in the world.
Educational Plans
64 Two-Reel Talkers
And 50 Single Reels
( Special to the Herald-World)
NEW YORK, May 20. — Educational’s pro-
gram of 64 two-reel talking comedies and 50
one-reel subjects will consist of 26 two-
reel comedies by Mack Sennett, 6 Lloyd
Hamilton two-reelers, 8 Mermaid two-reel
comedies, 6 Tuxedo two-reelers, and 6 of the
Ideal, 6 of the Vanity and 6 of the Gayety
l two-reel series, E. W. Hammons announced
at Educational’s convention at the Hotel As-
tor yesterday.
In line with the affiliation of the studio
properties of Educational and Metropolitan,
production of the Hamilton, Mermaid, Tux-
edo, Ideal, Vanity and Gayety series will be
divided between the Educational and Metro-
politan studios, while the Sennetts will be
made at the Sennett plant in Studio City.
Twenty-six Terry Toons will be animated
at Audio Cinema in Long Island City. Lyman
Howe’s “Hodge Podge” will be issued once
a month and the balance of the group of 50
one-reel subjects will consist of a new series
of single-reel pictures on which details will
be announced shortly.
Dave Bader to England
For Laemmle Biography
(Special to the Herald-World)
NEW YORK, May 20.— Dave Bader,
who has been working on the gathering of
material for the biography of Carl Laemmle,
left for Europe last week, where he will be
associated with John Drinkwater for four
or five weeks working on the biography.
Warner Brothers Get
T wo in Quaker State
(Special to the Herald-World)
NEW YORK, May 20.— The Cambria and
Park theatres in Johnstown, Penn., have been
added to Warner Brothers holdings in that
state.
Hammons Heads New Operating and Producing Com-
panies—Studio Properties Valued at Three Millions
(Special to the Herald-World)
NEW YORK, May 20. — The large studio properties of Educational and
Christie are now affiliated in a deal which brings1 together the Educational,
Metropolitan and Christie Studios, with a combined valuation of three million
dollars, and returns the Christies to the Educational banner after three years.
This decision, in accordance with the expansion policy of Educational since
sound became a factor in production, was announced jointly yesterday by E. W.
Hammons, president of Educational Pictures, Inc., and Charles Christie, vice-
president and general manager of Christie Film Company. The plan brings
forth a new operating company and a new producing corporation.
Educational Studios and Metropolitan
Studios, both of which have been among
the most active producing plants since the
advent of sound, will each contribute a
considerable part of Educational’s product
for next season, these studios and the big
Mack Sennett Studio at Studio City pro-
ducing the entire schedule of 64 two-reel
talking comedies for Educational’s new
schedule.
Continue Feature Space Rental
Since the installation of sound equipment
in the Metropolitan Studios, the Metropoli-
tan plant has been one of the busiest of
all the big producing plants on the coast,
with a number of feature companies rent-
ing space. Metropolitan Studios will con-
tinue these big rental activities in addition
to its short feature production for Educa-
tional.
The new operating company will have
Hammons as president and Charles Chris-
tie as vice president and business manager
of the studios. Hammons will also be
president of the new producing corpora-
tion to be formed. A1 Christie, generally
credited with having been the first man to
direct a moving picture in Hollywood, will
be vice president, and will assume general
direction of the comedy producing activi-
ties. He personally will direct or super-
vise a number of the two-reel talking com-
edies to be made for Educational under
this new arrangement.
Had Complete Output Seven Years
Before three years ago the Educational
schedule for seven years had included each
season the entire short comedy output of
the Christies, Christie Comedies having
been among the first subjects released by
Educational Film Exchanges, Inc., upon
the establishment of its national releasing
organization.
The pleasure of both Hammons and
Christie at renewing a personal relationship
of long standing was as apparent as their
interest in the business significance of their
new combined activities.
“Welcoming the Christies back into the
Educational fold,” said Hammons, “is a
most happy greeting to old friends whom
we have missed most sincerely during their
absence and whom we are glad to see back.
“Biggest Move Since Founding”
“A1 Christie’s part in the making of short
feature history is too wellknown to call
for comment. The unifying of the big
studio properties in Los Angeles consti-
tutes undoubtedly the biggest single move
since Educational’s founding toward
strengthening the production side of our
business. It establishes a still firmer foun-
dation for our future, and, we believe, is
as important to the development of short
features in general as it is to our own
welfare.”
“I speak for my brother A1 and for the
whole Christie force, as well as for myself,”
said Charles Christie, “when I say how
happy we are to be again affiliated with the
Educational organization with which we
worked so long.
“It is a most happy reunion for all of
us, and with the new importance given to
short features through sound, we look for-
ward to the future with enthusiasm.”
Boyd9 s Mother Dead
(Special to the Herald-World)
PHILADELPHIA, May 20.— Mrs. Florie F.
Shuster, mother of Alexander R. Boyd, builder
of the Boyd Theatre, head of the Alexander
R. Boyd Enterprises, and for many years vice
president of the Stanley Company of America,
died on May 15th at her home in Atlantic City.
Funeral sendees were held in Philadelphia on
May 19th.
Charles Christie
E» W, Hammons
28
EXHIBITORS HERALD-WORLD
May 24, 1930
Paramount Signs Three Ufa Talkers
For Distribution in America
Germans View Coming U. S. Production in Berlin with Mixed Feelings
Despite Boon It Will Bring to Unemployed
(Special to the Herald-World )
NEW YORK, May 20. — Three of Ufa’s 22 talking features for the
1930-31 season will be distributed in the United States by Paramount.
They are “ The Blue Angel,” with Emil Jannings, “ The Last Company”
with Conrad Veidt, and “The Love Waltz,” with John Batten.
[By Berlin Correspondent of the Herald-World]
BERLIN, May 10 (By Mail). — Herr Klitzsch, general manager of Ufa, has
returned from New York without selling any English version of Ufa’s
new sound productions. The English version of the Jannings picture,
‘ The Blue Angel,” was sold before at a
THE great hopes placed upon the German-
made English versions of Ufa’s and other
producers’ talkers therefore are shattered as
far as America is concerned, and it seems as
if similar disappointments have been experi-
enced in London.
* * *
See Patents Settlement
Jesse Lasky, here on a flying visit coming
from Vienna, told representatives of the Berlin
press that it is impossible to produce talkers
in European languages elsewhere than in the
European countries. The atmosphere, the
scenery, the actors, he said, can only be had
in the particular country.
Paramount has started production in French,
Spanish and Swedish in its Toinville Studios
near Paris and will now begin the production
of German talkers. Sixty foreign pictures are
to be made overseas by Paramount.
Immediately after his arrival here, Lasky
inspected the Ufa studios at Neubabelsberg
and the Efa studio, just equipped by Tobis.
Lasky found these Berlin studios better, but
the patents war bars Paramount from produc-
ing there.
Meanwhile, Lasky thinks, German pictures
can be produced in the Vienna studios, which
are not uptodate but can be adapted at a
relatively small cost.
Adolph Zukor arrives on the 12th and Lasky
hopes he may be able to straighten out the
patents dispute and then Paramount produc-
tion in Berlin can commence.
One cannot conceal the fact that the pros-
pects of American production here are re-
garded with very mixed feelings by the indus-
try and by the press. The • boon which will
accrue to so many unemployed artists, crafts-
men and laborers through such American
enterprise is hardly yet considered.
* * *
Melnitz Making Multi-Linguals
Curtiz Melnitz, the able and popular Berlin
representative of United Artists, has formed
a company named Melnitz Productions to
produce multi-lingual talkers on a very am-
bitiou? scale.
He already has signed Max Reinhardt to
make a sound picture of Jacques Offenbach’s
“Paris Life” in different languages. Produc-
tion is to begin at Elstree in September.
* * *
It was reported in the Hearst papers that
reported price of $300,000.
the Terra company would be liquidated. The
I. G. Farbenindustrie, the great German dye
concern which controls the Terra and also
holds a minority of the Ufa capital, now an-
nounces that it is withdrawing its interest
from film companies and will dispose of the
Terra shares.
Terra’s future is, therefore, uncertain. But
the company, which owns a fine first-run thea-
tre in Berlin, distributes here for United
Artists and started talker production under
the able direction of Dr. Max Glass, may
after all find a buyer.
Want Tax Lifted in Summer
Berlin exhibitors are much perturbed at the
prospects of the summer. Smaller halls suffer
greatly under the economical depression and
under the burden of the entertainment tax,
which often takes away the small exhibitor’s
net profits.
Among the 386 Berlin picture theatres hold-
ing altogether 190,000 seats, 295 hold 90,455
persons, and the others are small halls with
600 or less seats.
An organization of 102 Berlin exhibitors,
owning between them 144 smaller theatres, has
been formed for the protection of their own
interests, which, they assert, are not sufficiently
protected by the Berlin and District Exhibitors
Association. They principally demand a respite
of the entertainment tax during the summer.
Ten smaller theatres had to close in Berlin
lately. Also the Berlin Roxy theatre, which
was opened only a few months ago, had to
become dark, but has now been acquired by
the Ufa.
sfs * *
“Frozen Justice,” Allan Dwan’s Fox picture,
commenced a silent run here in fifteen theatres
simultaneously.
Johnson Leaves Drake
To Manage Latonia House
(Special to the Herald-World)
OIL CITY, May 20. — Fred E. Johnson, for
the past nine months manager of the Drake
theatre here, resigned his position and has
assumed his new duties as manager of the La-
tonia theatre, one of the houses of the Imperial
Chain Theatre Company.
Theatres Lose Appeal in Contract
Case ; Musicians 9 Union Is Winner
(Special to the Herald-World)
SAN FRANCISCO . May 20. — Musicians’ Union, Local Six, stands victor in
another round in the fight to hold theatres to contracts to employ at least a speci-
fied number of musicians. The petition of the Allied Amusement Industries for
a rehearing of a decision upholding the legality of the contracts between moving
picture theatres and the musicians has been denied by the State District Court of
Appeal, which, on April 10, handed down a decision reversing Superior Judge
Trabucco, who had sustained a demurrer to the complaint of the musicians.
Erpi Wants “Memories”
Sound for Its Library
Electrical Research Products has
asked Tiffany Productions to sell it
the records and sound track of
“Memories,” a featurette, as an out-
standing example of recording. Erpi
wants to place it in its library. The
records are for the Hollywood and
New York libraries of Electrical
Research.
!
f>
lio
*1
it
I
Legit Producer
Se es Profit in
Theatre Lobby
Just Drop a Quarter in “ Movie - \
of-U” and Get a “ Screen Test!”
Anyway
(Special to the Herald-World.)
NEW YORK, May 20.— A1 H. Woods,
producer of “legit,” is now functioning on .
the fringes of the motion picture industry.
He’s got himself a gadget, one appealing to
the same class of people who fall for the
photomaton, and looks as though it should be
successful in the lobbies of those houses
which purvey automatic amusements of one
kind or another.
“Movie-of-U” is the name of his device.
It is supposed to take pictures of you in six
seconds, develop and print them in less than
six minutes, and deliver them in a little case.
You sort of flip them with your thumb and
you have a moving picture of yourself rem-
iniscent of those paper books which we used
to flip to see “movies” of Charles Chaplin
twirling his stick.
Woods has the world rights on “Movie-
of-U,” which is the invention of Stanley J.
Pask. His terms are a thousand dollars down
on each set of apparatus delivered, with the
booth included for that amount and the entire
photographic equipment within. The process
is rented on a royalty of a nickel for each
subject taken. Having a crowded lobby, the
exhibitor, he is told, can gross $90 an hour
with this new gadget. The retail price of
each moving photograph is expected to be a
quarter.
“Movie-of-U” is modestly advertised as
“The greatest novelty and money maker of
the age,” and the selling line is that it enables
anyone and everyone to make his op her own
screen test for the small sum of 25 cents, one
quarter of a dollar. Step right up, folks !
Arnold Johnson , Inc.,
Purchases Interest in
Affiliated Recordings
(Special to the Herald-World)
NEW YORK, May 20. — Negotiations
were concluded this week between M. J.
Mintz, president of Affiliated Sound Re-
cordings, Inc., and Arnold Johnson of
Arnold Johnson, Inc., whereby the latter
purchased a substantial interest in the
Mintz organization. As a result of this
new combination all Johnson’s radio and
recording activities will be handled by
Affiliated at its studios, 1780 Broadway,
New York.
With their national radio tie-up John-
son’s bands are known all over the country,
including his orchestra with which he is
appearing as conductor in programs on
the Majestic radio hour every Sunday night
over the Columbia chain from WABC.
Aside from his musicians, Johnson will
bring to the new organization the services
of more than fifty stage, motion picture
and vocal stars, whose radio and recording
contracts he now holds.
May 24, 1930
EXHIBITORS HERALD-WORLD
29
Public Be Damned? No, Instead —
Audience Will Do the Judging Itself in Series of Courtroom Cases to Be Made Into
Twelve Two Reel Talking Dramas from Judge Kavanagh’s Book, with Verdict in
Each Picture to Be Handed Down by Patrons Themselves.
“ Ladies and Gentlemen of the Jury. You have seen this motion picture. You have witnessed
the train of events actually passing in revieiv before your eyes. What is your verdict? You
be the judge!”
SOMEWHAT of that nature will be the charge to the jury — and the jury
will be comprised of the patrons of the theatre — in a series of twelve
two-reel all-talking dramas to be produced under the plan of Albert A.
Millman, Inc., of Chicago.
Regional Meetings
Of Columbia Open
In New York June 2
(Special to the Herald-World)
NEW YORK, May 20. — Three regional
gatherings in June, rather than a single na-
:ional sales convention, is the plan of Columbia,
with the first in New York June 2 and 3, the
second in Cljicago starting June 5, and the
third in Hollywood opening June 10.
. These gatherings will bring together for the
first time the entire sales force in the respec-
tive territories. Formerly the meetings have
been limited to home officials, division and
branch managers.
The New York meetings will be held at the
Park Central hotel with four sessions on the
two days. The New England and Eastern
divisions will be represented with a full quota.
Two days later the representatives covering
the Middle and Southern States divisions will
gather at the Stevens in Chicago for a similar
two clay session. The final meeting will open
at the Roosevelt hotel in Hollywood on June
10 for the Coast divisions.
Executives from the Home Office will attend
the three conventions to outline the details of
Columbia’s sales policy and line-up of box-
office attractions which will be known as the
“Superior Twenty.”
Paramount Names Seven
Features of 60 to Be
Made in Europe Studios
(Special to the H cvald-W orld )
NEW YORK, May 20. — Among the fea-
ture pictures which Paramount will pro-
duce in Europe in different languages, are
“The Lady Lies,”
“The Doctor’s Se-
cret,” “Sarah and
Son,” “The Laugh-
ing Lady,” “The
Letter,” “Return of
Sherlock Holmes”
and “Charming Sin-
ners.” In addition
to these a number
of originals and
European plays will
be produced as well
as more than 100
short subjects. This
was disclosed by
Jesse L. Lasky, first
vice president in
charge of production, upon his return from
Europe. The casts for these productions will
be made up of stellar talent from the foreign
speaking stage, Lasky stated, and from time
to time there will be an interchange of
artists between America and Europe.
Lasky was abroad to make a survey of
Continental .preferences in pictures.
Roberto Rey, a young Spanish star, who
is now a reigning favorite in Europe,
especially in Spain and France, is the lat-
est addition to the roster of international
players being assembled by Paramount for
foreign language and American pictures.
J . F. Sharkey Made
Eastern Division
Manager by Columbia
(Special to the Herald-World)
NEW YORK, May 20. — J. F. Sharkey, for-
merlv branch manager for Columbia in Pitts-
burgh, has been advanced to the post of
eastern division manager. Joe Wolf, who has
been in charge of the Kansas City office
replaces Sharkey in Pittsburgh and L. George
Ross moves into the Kansas City branch.
INSTEAD of a scenarist or director or pro-
duction supervisor deciding the fate of a
human being under a given set of circum-
stances, those circumstances will be presented
impartially in the talking picture, and the
decision will be reserved for the patron him-
self, or herself.
Judge Kavanagh Book Obtained
The basis of this novel treatment of the talk-
ing picture as a vehicle of entertainment lies
in the book, “You Be the Judge,” written by
Judge Marcus Kavanagh of Chicago. Rights
to the volume have been obtained by the
Millman organization, of which Albert A.
Millman is president.
Judge Kavanagh’s volume, which came out
last year, was widely read from the start. In
it the jurist presents twenty-six cases which
actually came before him, all of them present-
ing real problems of judgment, each a case in
which the question had two sides, of such
counterbalancing importance as to make the
verdict a problem in itself.
Sees “Natural” for Tieups
With these cases taken first hand from
courtroom experience of a judge who has
served as chief justice of the criminal court
and has 33 years of experience on the superior
bench, Millman draws upon his own experi-
ence with exhibitors through the close contact
which film distribution offers and requires,
and concludes that the volume is a “natural”
for the box office. His reasoning is:
“The tieup possibilities in a series of this
kind are limitless. The patron decides the
case, or tries to decide it. Another patron’s
verdict is the opposite. They talk about it,
argue about it. And what better mouth-to-
mouth advertising of a picture can there be
than that?
“Furthermore, what do the local jurists
think about the case? Perhaps they would
disagree with one another. Another excellent
basis for a tieup with the newspapers.”
All Laid in Courtroom
Millman emphasized that the pictures will
not come in the category of the socalled crime
picture, which as a theme some exhibitors say
has been overdone since the advent of sound.
“It is not crime,” said Millman, “but rather
a study of human emotions. And the public
will decide whether the defendant did right or
wrong.” All will be located in the courtroom,
with flashbacks to the preliminary events.
A close parallel with the book is this plan
of leaving the verdict open to the patron. In
his volume, Judge Kavanagh does not state
his decision at the end of each case. On the
contrary, the decisions are printed separately
on two sheets — and sealed — at the end of the
volume. So too in the pictures, there will
be no decision given at the end of the produc-
tion. Instead, the last sentence of the pro-
ducer will be a question, and the audience
will have the last word.
Millman also pointed out that little has
been done in the way of production of talk-
ing dramas in two reels.
Courtroom Shot for Trailer
A thousand foot trailer is in preparation for
the series, and includes a scene which was
shot in Judge Kavanagh’s courtroom, with the
cooperation of the jurist and Bailiff Schlenck.
Plans call for personal appearances of the
judge in principal cities. Judge Kavanagh is
now in England on a visit.
Whether the pictures will be made by the
Millman organization or by some national pro-
ducer is still to be decided. Negotiations are
underway. Millman says the adaptations al-
ready have been made and the cast selected.
Jack Loewy, president of Time Finance
Corporation, Chicago, is treasurer of Albert
A. Millman, Inc., and Barney Franklin is
secretary.
Clarke, Sheehan
Will Attend Sales
Convention in L. A.
(Special to the Herald-World)
LOS ANGELES, May 20.— Harley L.
Clarke, president of Fox Films, will arrive in
Los Angeles on May 26, to officially open the
Fox annual sales managers convention at the
Ambassador hotel on that date. Winfield
Sheehan will arrive here May 23, after stop-
ping over several times in the Middle West on
business. He will supervise the preparation of
the Fox Studios in Hollywood and Beverly
Hills for the reception of the executives and
sales organization.
“The Love Kiss ” to Powers
(Special to the Herald-World)
NEW YORK, May 20.— P. A. Powers has
purchased the world rights to “The Love
Kiss,” a seven reel, all talking picture recently
completed by the Beecroft Productions, Inc.
Rumor of Canadian Film Quota Law
May Be By-product of Famous Scrap
(Special to the Herald-lVorld)
OTTAWA, May 20. — Officials of the Canadian Department of Trade and Com-
merce, Ottawa, are at a loss to understand the origin of the report that Canada
would institute a film quota law to check the United States film invasion. The
matter had not been officially discussed and it was felt that the rumor might be a
“ by-product ” of the scrap among Famous Players shareholders over the share-
exchange offer from Paramount Publix.
Robert Rey
50
EXHIBITORS HERALD -WORLD
•i
May 24, 1950
\
Pathe Lists 20 Specials in
New Season’s Product
PATHE will produce 20 specials for the
new season. In announcing the lineup
of feature and short product that will
be released during 1930-31, the twenty-sixth
anniversary season of this pioneer film or-
ganization, it is stated that program pic-
tures will be discarded entirely. The 20
specials will be created by authors, drama-
tists, novelists, scenario and dialog “writ-
ers of the first rank, directed by men who,
over a period of years, have displayed an
unerring sense of what the public wants
at the box office and enacted by stars of
unquestioned distinction and casts of un-
equalled drawing power,” the announce-
ment declares.
Pathe will also offer 52 two-reel comedies
in eight varied series, 52 issues each of
Pathe Audio Review and Pathe Review,
104 issues each of Pathe Sound News and
Pathe News, and a new series of six sports
pictures in which Knute Rockne will tell
the how and why of football. There will
be 26 Grantland Rice Sportlights, 26 Aesop
Sound Fables and 26 Vagabond Adventures.
The Pathe stars for 1930-31 are Ann
Harding, Constance Bennett, Mary Lewis,
William Boyd, Eddie Quillan, Helen
Twelvetrees, Fred Scott, Robert Arm-
strong and James Gleason.
Pathe’s directors are Paul Stein, Tay
Garnett, Joseph Santley, Edward H. Grif-
fith, Rollo Lloyd, Russell Mack, John Rob-
ertson, Alfred E. Green and Reeves Eason.
The authors are Laura Hope Crews, Eu-
gene Walter, Philip Barry, Max Marcin,
Carl Hovey, Sada Cowan, Maurice Coons,
Lynn Riggs, Clara Beranger, Walter De
Leon, Clare Kummer, Josephine Lovett,
Paul Gangelin, Ralph Murphy, Ray Rock-
ett, Horace Jackson, Thomas Lennon, Gar-
ret Fort, James Seymour, Thomas Buck-
ingham, Paul Schofield, W. C. Tuttle,
John Erskine, Edward Bennett, Harold
Schwartz, James Gruen, Mauri Grashin
and Courtney Ryley Cooper. Josiah Zuro
is general music director.
Pathe Exchange, Inc., is now under the
management of E. B. Derr, executive vice
president, who is supervising production
at the Culver City Studios; C. J. Scollard,
executive in charge of operations; and Phil
M. Reisman, general sales manager. Terry
Ramsaye is editor-in-chief of the News and
Review organizations.
The 20 specials for the new season are
disclosed in the following statement just
issued by th'e executive offices:
There will be three productions with all-
star ^ cast — “Swing High,” “Beyond Vic-
tory” and “Holiday.” “Swing High,” which
is already playing first-runs with box office
success, is a spectacular romance of the
big tops written by James Seymour and
Joseph Santley and directed by the latter.
Helen Twelvetrees, Fred Scott, Dorothy
Burgess, Sally Starr, Nick Stuart, Chester
Conklin, Ben Turpin, Stepin Fetchit, Rob-
ert Edeson, Bryant Washburn, George
Fawcett, Daphne Pollard, John Sheehan,
Mickey Bennett, Little Billy and William
Langan compose the cast of this circus
romance. Six songs are featured in this
attraction, several of which have already
won radio popularity. They are “With My
Guitar,” “There’s Happiness Over the
Hills,” “Shoo the Hoodoo Away,” “It Must
Be Love,” “Do You Think That I Could
Grow on You?” and “I Am the Farmer’s
Daughter and I Am the Travelling Man.”
“Beyond Victory” is an original war pic-
ture revealing woman’s part in war and the
awakening of a man at war. It was writ-
ten by Edward Bennett and adapted by
James Seymour, Lynn Riggs, Thomas Len-
non, Mauri Grashin and Garrett Fort. The
direction will be by John Robertson. The
cast includes William Boyd, Ann Harding,
Tames Gleason, Robert Armstrong, Helen
Twelvetrees, ZaSu Pitts, Wally Albright
and Laura Hope Crews.
“Holiday” will offer Ann Harding, Mary
Astor, Edward Everett Horton, Robert
Ames and Hedda Hopper in one of last
season’s outstanding stage successes pro-
duced by Arthur Hopkins from Philip
Barry’s pen. In the supporting cast are
Monroe Owsley, Audrey Forrester, Mabel
Forrest, Creighton Hale, Hallam Cooley.
Horace Jackson did the adaptation. E. H.
Griffith will direct.
Constance Bennett will appear in four at-
tractions— “In Deep,” by Eugene Walter,
with the scenario by Forrest Talsey, re-
lating the story of a “good” girl who
throws conventions to the winds to capture
the man of her heart; “Lazy Lady,” Ed-
ward Bennett’s story, with dialog by Clare
Kummer, relating the adventures of a
“movie” star whose hobby is marrying and
Pathe
Executives
[Reading in sequence from
the nearest photograph : J
Phil M. Reisman
General Sales Manager
C. J. Scollard
Executive in Charge
of Operations
E. B. Derr
Executive Vice-President
in Charge of Production
John C. Flinn
V ice-President in Charge
of Comedy Production
Terry Ramsaye
Editor-in-Chief
Pathe News , Review
Charles Sullivan
Manager
West Coast Studio
i
I
EXHIBITORS HERALD-WORLD
31
May 24, 1930
Eddie Quillan will star in two attractions.
One is “Night Work,” an original story by
Walter DeLeon, depicting the rise of a
spirited youth, with Sally Starr, fresh from
her laurels in “Swing High”; Frances Up-
ton, Ziegfeld’s lead in “Whoopee”; John T.
Murray, George Duryea, Robert McWade,
George Billings, Addie McPhail, Kit Guard,
Georgia Gaine, Tom Dugan, Arthur Hoyt,
Billie Bennett, Charles Clary, Douglas
Scott and Tempe Pigott in the cast, and
with Russell Mack directing. The other
is “Lookin’ for Trouble,” another original
story by Walter DeLeon, in which Quillan
enacts the role of a would-be racketeer.
Helen Twelvetrees is in two starring ve-
hicles— “Her Man,” an original story by
Howard Higgin and Tay Garnett, is a
romance transpiring in the pleasure resorts
of the tenderloin of Havana, with the
scenario by Thomas Buckingham and di-
rection by Tay Garnett; and “The Price of
a Party,” an original by Joseph Santley
depicting the struggles and ultimate tri-
umphs of a plucky little working girl in
thp pursuit of excitement and happiness,
with the scenario by Horace Jackson and
direction by Joseph Santley.
Completing the 20 are “This Marriage
Business,” an original story by Josephine
Lovett, depicting the intimate love story
of a great American industrial leader whose
power and influence turn to ashes within
him when a simple little country girl walks
into his heart; and “Taking the Rap,” the
inside story of gang wars by Paul Gangelin,
with Robert Armstrong.
Pathe
Stars of 1930-31
[Reading in sequence from
the nearest photograph:]
Ann Harding
William Boyd
Constance Bennett
Mary Lewis
Eddie Quillan
Helen Twelvetrees
Fred Scott
Robert Armstrong
James Gleason
divorcing millionaires; “Adam and Eve,” a
dialog presentation of John Erskine’s serial
in Collier's, which relates the story of the
first triangle as it began in the Garden of
Eden; “All the Way,” a story of love and
intrigue amid high finance written by Paul
Schofield and directed by Paul Stein.
Ann Harding will star in three produc-
tions and will appear in the all-star cast
of two. Her starring vehicles will be “The
Greater Love,” a drama by Eugene Walter
telling a story of New York life, with the
scenario by Waldemar Young; “Romance
Harbor,” a dramatic romance under trop-
ical skies written by Max Marcin; “I Take
This Woman,” an adaptation of “Jane
Eyre,” with Flarry Bannister featured and
direction by Rollo Lloyd. Miss Harding:
will also be seen in the all-star cast of
“Holiday” and “Beyond Victory.”
William Boyd will star in three features
and will appear in the all-star cast of “Be-
yond Victory.” His three starring vehicles
are “The Last Frontier,” a spectacular
presentation of Courtney Ryley Cooper’s
novel of the West, with the scenario and
dialog by Jack Cunningham; “North of the
Yukon,” a story of the Northwest mounted
police, written by Eugene Walter; “Raw-
hide,” an original story of a lone West-
erner in the days of wagon trains, to be
directed by Reeves Eason.
Mary Lewis, former prima donna of the
Ziegfeld Follies who became an opera star,
will make her first appearance on the talk-
ing screen in “The Siren Song,” a musical
story prepared by Lynn Riggs.
32
EXHIBITORS HERALD-WORLD
May 24, 1930
They shall not pass! We’ll wager that’s true , and we hope we’re
not “they.” Beginning at the left are officers J. G. Daily , Georg 3
D. Beaumont , W. H. Manning and W. S. Brady , of the R K O
police force.
Bessie Love has the featured
feminine role in ** Conspiracy **
which begins production at
R K O this week.
Leigh Jason has completed , as
producer and directory the first
of a series of 12 “Humanettes*’
two-reel novelty films.
Here we have two honorable gentlemeny Bill Gibbs and Herb
Moulton, assistants in the publicity realm to Don Eddy. Just
glance at the next picture. There he is!
Don Eddy , publicity directory
whose right and left bower can
be seen by glancing to the left.
Everett Marshall’s next picture
for R K O will be **Babes in
Toylandy” following “ Dixiana .”
(’Turns a windy day.) J. Walter Ruben and Richard Dix. Ruben
wrote the screen version , adaptation and dialog for **Square Dice”
at R K O in which Dix is playing the leading male role. It is
now in production .
Camera! Nick Musuraca has
photographed many outstanding
pictures , his most recenty **The
Cuckoos.”
Betty Compsony delightful lady
with fair hair , has completed
**Midnight Mystery ” an R K O
picture.
Max Ree, Walter Plunkett and Betty (guess
who) in R K O’s wardrobe department in-
specting gown worn by Bebe Daniels in
“Dixiana.” It’s Ree’s creation.
Bert (Cuckoo) Wheelor has
completed his role in “ Dixi -
ana,” with his **autre
cuckooy ” Herbert Woolsey.
Harry Tierney composed 13
songs for “Dixiana.” Now
working on **Babes in Toy-
land “Heart of the Rockies.”
Police Chief E. J. Donnelly
has been on the lot since it
was Robertson-Cole , F B Oy
and now R K O, for 10 years.
I,
EXHIBITORS HERALD-WORLD
33
May 24, 1930
Lloyd’s Illness Cancels Trip to
Honolulu; RKO Plans 34 Films
Many Films Shooting in Technicolor — Monta Bell Joins Free-lance
Field — Wallace Smith on Beach Story — Dreher
Perfects New Beam “Mike”
(Special to the Herald-World)
HOLLYWOOD, May 20. — Harold Lloyd has canceled all plans for a trip
to Honolulu to film scenes for his next picture. The change in schedule is due
to Lloyd’s attack of appendicitis, which caused his removal today to his home,
where he will be under a physician’s care for the next two weeks. Fifty peo-
ple were to have accompanied him.
Melville Brown Will
Guide Amos ’n’Andy
Through First Film
(Special to the Herald-Wcrld)
HOLLYWOOD, May 20— Melville Brown’s
biggest assignment came this week. He will
direct Amos ’n’ Andy for RKO. The an-
nouncement came from the office of William
LeBaron today. Brown is the director of
“Lovin’ the Ladies” which Richard Dix is
starring in throughout the country.
The assignment is regarded in Hollywood
as a distinct tribute to Brown’s ability as a
director. Amos ’n’ Andy, the radio stars, now
have countless millions of fans singing their
praises, and thus the announcement was antici-
pated with considerable interest.
Ivan St. John Returns to
Publicity Post Pending
Laemmle, Jr., Decision
(Special to the Herald-World)
HOLLYWOOD, May 20.— Ivan St. John
has returned to the Coast but will resume
his duties as director of publicity for Uni-
versal temporarily instead of becoming assis-
tant to Carl Laemmle, Jr., as was expected.
Milt Howe had been slated as St. John’s
successor. Nothing is definite at Universal
and everyone awaits the return of young
Laemmle before it will be known what job
is whose.
Complete Hall of Music
Arts for First National
(Special to the Herald-World)
BURBANK, CAL., May 20. — A Music Arts
Hall has just been completed at the First
National studios here at a cost of $250,000,
and contains on its two floors and auditorium,
recording rooms, one of the greatest musical
reference libraries, vocal and orchestral rooms,
offices for such musical executives as Robert
Crawford, executive in charge of all musical
activities ; Erno Rapee, musical director-in-
chief ; Lou Silvers and Leo Forbstein, musical
directors, Norman Spencer, choral director,
and others in executive positions in connec-
tion with music.
Influenza Interrupts
Bernice Claire Film
( Special to the Herald-World)
HOLLYWOOD, May 20. — Bernice Claire,
featured First National singer and actress, is
suffering from a severe attack of influenza
which has temporarily interrupted all studio
work on her part. Miss Claire had been en-
gaged in making several new scenes for the
screen version of “Top Speed,” which is now
practically complete. It is expected that she
will return to the studio within a fortnight.
To Write Novarro Story
(Special to the Herald-World)
NEW YORK, May 20. — Achmed Abdul-
lah will write an original story for M G M
in which Ramon Novarro will be starred,
according to an announcement by MGM.
The tentative title of the story is “Song of
India,” and .it will probably be placed in
production later in the year as a Novarro
vehicle.
The film, “Feet First,” will be directed
by Clyde Bruckman from a story by John
Gray, Felix Adler, Alfred A. Cohan and
Lex Neal. Lloyd will portray a shoe clerk.
Barbara Kent plays opposite Lloyd.
RKO Program
RKO will produce 34 musical films, 24
of which will be specials, for the 1930-31
program. “Amos ’n’ Andy,” “Cimarron”
and “Dixiana” are the three largest.
Technicolor Increase
A steady increase in the use of Techni-
color is revealed in a survey of production
since January. “Follow Thru,” “Whoopee,”
“Life of the Party” and “March of Time”
are nearing completion while as many more
have been completed.
Monta Bell Returns
Monta Bell returned to Hollywood this
week after an absence of two years. He
remarked that he was happy to be a free-
lance director again. His plans are uncer-
tain as to the future. He said he left the
Eastern Paramount studios on the best of
terms.
Wallace Smith Dialogs
Wallace Smith is writing the picture ver-
sion and dialog for “The Silver Horde” at
RKO. The story is by Rex Beach. Smith
completed a similar assignment on “The
Iron Trail,” also by Rex Beach, for RKO.
Carl Drehers ’ Neiv “Mike”
Carl Dreher, RKO sound director, has
perfected a device known as the beam
microphone. It takes its name from its di-
rectional and selective qualities, and is used
LeBaron Heads 1 50 in
Greeting Conventioners
(Special to the Henld-World)
HOLLYWOOD, May 20.— Seventy
representatives of Radio Pictures
arrived here Sunday morning on spe-
cial cars from all points of the coun-
try to attend a national sales conven-
tion. The delegation was headed by
Joseph Schnitzer. Heading the re-
ception committee was William Le-
Baron. Approximately ISO studio
people including RKO stars, direc-
tors and writers, were at the station
early Sunday morning to assist
LeBaron in the welcome.
for the first time in the filming and re-
cording of “The Stalwart.” Dreher is the
designer of the instrument.
Columbia Buys Story
Columbia bought the screen and dialog
rights to E. Phillips Oppenheim’s “Lion
and the Mouse.” It will start production
shortly.
New Gilbert Film
Sam Wood will direct John Gilbert in
“Way for a Sailor” at MGM. Laurence
Stallings and W. L. Rivers are putting the
finishing touches on the dialog.
Korda Directs “ Basquerie ”
Alexander Korda will direct Warner
Baxter in the Eleanor Mercein novel
“Basquerie.” Lajos Biro is writing the
adaptation and dialog under A1 Rockett’s
supervision at Fox.
Injunction Against Use
Of “ Arizona Kid ” Title
By Fox Asked by Davis
(Special to the Herald-World)
LOS ANGELES, May 20. — Injunction pro-
ceedings to restrain the Fox Film Corporation,
its subsidiaries and exhibitors from releasing
or showing “The Arizona Kid” starring
Warner Baxter, under that title, have been in-
stituted in the Superior Court in Los Angeles
by J. Charles Davis 2nd, of the J. Charles
Davis productions, through his attorney,
Walter C. Durst. Davis has produced and is
now exhibiting throughout the world a motion
picture of the same title, starring Art Acord.
Columbia Will Make
uToVable David ” Talk
(Special to the Herald-World)
NEW YORK, May 20.— Columbia Pic-
tures has secured the screen and dialog
rights to “Tol’able David,” to be included
in its feature line-up for 1930-31. As a
silent film it was awarded the Photoplay
Medal of Honor as the best picture made
in its year.
Testifies in Selznick Case
(Special to the Herald-World)
HOLLYWOOD, May 20.— The latest
witness in the case of David O. Selznick
against the Pacific Southwest Trust & Sav-
ings Bank was Edward Montagne, scenar-
ist for Parmount Publix. The case is for
recovery of $250,000 held by the bank, it
is alleged, for securities.
34
EXHIBITORS HERALD-WORLD
May 24, 1930
Not Original Theme ,
But New Treatment,
Vital, States Baker
First National Executive Declares
Fundamental Plots for Stories
Are Few
(Special to the Herald-World)
HOLLYWOOD, May 20. — Playwrights and
authors in search of original dramatic plots
are like prospectors in a mine long since de-
nuded of its precious metals, asserts Graham
Baker, First National executive. There are
few fundamental plots known to literature
and these were discovered ages ago by the
ancient scribbler of best-sellers, says Baker.
“What is referred to as an original theme
is usually an old familiar one revamped and
dressed up,” he says.
“What the writer must strive for is new
and original treatment for the old plots,”
says Baker. “Human nature seems to crave
something novel, especially when applied to
the theatre. Therefore it is encumbent upon
us to supply it, but to concoct a strictly
dramatic situation after the ancients beat us
to all there are is wasting time.
“A successful author is the fellow who can
give a new twist to an old situation. Virtu-
ally all of Shakespeare’s comedies and trag-
edies borrowed their story or plot from some
predecessor, who in turn probably took the
idea from Arabian, Chinese or Egyptian lore.
“It is sufficiently difficult to lend new and
original treatment to the old plots to permit
plenty of honor and fortune for the fellow
who can do it, merely surrounding him with
new characters ; new atmosphere is not
enough. -There must be a profounder remod-
elling than that, and it is difficult to accom-
plish.”
New Contracts Awarded
With Completion of 3
Buildings on Radio Lot
( Special to the Herald-World)
NEW YORK, May 20.— With the com-
pletion of three new buildings on the Radio
Pictures lot, contracts are being awarded
for a second unit of construction for 1930.
Two sound stages, a four story dressing
room and make-up building and a struc-
ture to house the paint, plaster, machinery
and miniature departments will be built.
Completion of these buildings will make
it possible for twelve companies to be
shooting at the same time, with enough
space to take care of the players’ require-
ments.
Universal to Roadshow
<(All Quiet” in Shubert
Houses in Key Cities
( Special to the Herald-World)
NEW YORK, May 20. — Most of the road-
show bookings of Universal’s “All Quiet on
the Western Front” will be in Shubert houses,
an agreement having been reached. The pic-
ture will be roadshown at a $2 top. Arrange-
ments are being made with Electrical Research
for the installation of sound apparatus for the
exhibition of this picture.
U Buys Comedy-Drama
NEW YORK, May 20. — “Reckless Daugh-
ters,” a comedy-drama by Michael Hagan, will
be brought into a New York theatre next fall
after changes suggested by Universal have
been made. This collaboration between the
stage and the screen is a novel development
brought about by the advent of the talkers.
ON A LOT
OF THE LOTS
(Special to the Herald-World)
HOLLYWOOD, May 20.— The first “rushes”
of Larry Darmour’s George K. Arthur-Karl
Dane two-reel comedy look like real stuff. It
is titled “Men Without Skirts” (with apologies
to “Men Without Women”) and Lew Foster
is directing. Darmour is going after big
names. Louise Fazenda will also do a series
of two-reelers. RKO is distributing.
▲
Heavy-weight writers are going in for
horse-back riding. Recently Arthur Caesar
bought a riding habit. Now Don Eddy has or-
dered his. Don is in trim for the RKO ex-
changemen here for their annual convention.
A
R. A. Walsh is shooting “The Big Trail,”
on location. Eight hundred Arizona extras
were used the first day at $3 per day. The
natives were put wise and hit for a raise. Re-
sult was that they received $7.50 plus one meal
the second day.
A
Harry Wilson’s Roumanian name will be
“Filsonescou.” The Harry part of it remains
unchanged. We can’t say Harry will remain
unchanged after a few weeks in Bucharest.
A
A few writers, dialog and otherwise, resort
to “Hollywood Bitters” for a stimulant. The
“Bitters” are guaranteed to contain more than
one half of one per cent.
A
When is a “racket” a bust? The answer is
when they find you out. Many Hollywood
rackets are still budding. Others are in the
busting stage.
A
The words “William Fox Presents” have
been taken off all sign boards in front of the
Fox Western Avenue Studio.
Things adoin’ at RKO this week. Ex-
changemen encamped at the Roosevelt Hotel
for business and pleasure. Last year the pleas-
ure took place at the RKO studios. Roosevelt
is a much better hang-out for the gang to
enjoy themselves between business meetings.
There isn’t much shooting going on outside
of the studios. Hollywood is having inclement
weather. What does Chicago do in a case like
this? They shoot, of course!
A
Dave Selznick is suing a local bank for a
quarter of a million dollars. Always make
sure your defendant has money in the bank be-
fore you sue. In this case the assets are
plenty.— LARRY URBACH.
Fairbanks Plans Talk
With Russian on Return
(Special to the Herald-World)
NEW YORK, May 20. — Negotiations
which were begun last month between
Douglas Fairbanks and Sergei Eisenstein
and which were to be continued in Eng-
land, were held up by the premature sailing
of Eisenstein for this country to take up
his new duties with Paramount. Fairbanks
arrived in England just after he sailed. If
he is in New York when Fairbanks returns
the conference will be held then, if not, it
will be held in Hollywood.
The idea was talked over some time ago
when Fairbanks was in Paris about two
years ago. Fairbanks said: “If Eisenstein
and I hit it off on his idea, which is a mar-
velous one, I’m sure Mr. Lasky will let me
have him for a picture.”
Fred Rapport at Fox Palace
HOLLYWOOD. — Fred Rapport has succeeded Lou
Rosenberg: at the Fox Palace theatre. Rosenberg has
gone to San Luis Obispo to operate theatres owned
by himself.
Carroll and March
To Co-Star in East
In PFL9s “Laughter”
Edwin Gelsey, Formerly of Home
Office , Now Scenario Chief at
New York Studio
( Special to the Herald-World)
NEW YORK, May 20. — Frederic March
and Nancy Carroll will co-star in “Laughter,” |
Miss Carroll’s first talker to be made in the
East. It will be directed by Harry D’Arrast,
who wrote the story. Donald Ogden Stewart, i
well known as a humorist and play-
wright, has been assigned the dialog in this
picture, which is slated to go into production
at the New York studio the middle of next
month.
Victor Herman is guiding Jack Oakie along
the road of “The Sap from Syracuse,” and
it is expected that, in spite of Oakie’s troubles
with his larynx, the film will be completed
practically on schedule. Hal Thompson,
young musical comedy man, is playing the
juvenile lead opposite Lillian Roth in Para-
mount’s screen version of “Animal Crackers” !
with the Brothers Marx.
The new scenario chief at the New York
studio is Edwin Gelsey, formerly associated
with the home office and experienced in the
production field.
Recent Vitaphone Varieties are “Temple
Hills,” a revue with Eddie Green, Teddy
Blackman and a negro chorus ; “The Social
Lion,” with Harry Fox and Beatrice Curtis,
and a two reel short with Ruth Etting.
Projected Light for
Technicolor in “King
Of Jazz” Is Successful
(Special to the Herald-World)
NEW YORK, May 20.— John Murray
Anderson, known in the theatrical world as
the producer of the Greenwich Village Fol-
lies, is now receiving acclaim on his initial
motion picture effort, Universal’s “King
of Jazz,” starring Paul Whiteman. It is
photographed completely in technicolor.
In speaking of the technicolor process
used in the making of the picture, Ander-
son said, “We experimented with techni-
color by using projected lights. I believe
it is the first time that it has been done.
It is very effective and enabled us to get
varied lighting effects.”
U liman Suspended in Quiz
On Valentino Estate Fund
(Special to the Herald-World )
HOLLYWOOD, May 20. — Attempted
fraud and misappropriation of funds in
handling of affairs of the Rudolph Valen-
tino estate are charged in action filed last
week against S. George Ullman by the
star’s brother and sister, who were named
as chief beneficiaries in the will. Ullman
has been suspended as executor pending
investigation by Judge C. S. Crail.
Lewis Ayres Loaned by
Universal to Warners
(Special to the Herald-World)
NEW YORK, May 20. — -Lewis Ayres,
star of “All Quiet on the Western Front,”
has been loaned to Warner Brothers to
make one picture, according to Carl
Laemmle, Jr.
Fox Uses Radio Singer
(Special to the Herald-World)
NEW YORK, May 20.— Rosalind Cassell,
16-year-old radio singer, has been signed by
Fox Films and leaves for Hollywood today.
May 24, 1930
EXHIBITORS HERALD-WORLD
35
W
SERVICE ON PICTURES
This department does not attempt to predict the public's
reactions to pictures. It does, instead, present detailed and
accurate information on product, together with the frank and
honest opinion of the reporter
SWING HIGH
BEAUTIFULLY MOUNTED! Pro-
duced and distributed by Pathe. Direc-
tor, Joseph Santley. Authors, Santley and
James Seymour, Cameraman, Dave Abel.
Cast, Helen Twelvetrees, Fred Scott, Dor-
othy Burgess, John Sheehan, Daphne Pol-
lard, George Fawcett, Bryant Washburn,
Nick Stuart, Sally Starr, Little Billy, Wil-
liam Langan, Stepin Fetchit, Chester
Conklin, Ben Turpin, Robert Edeson,
Mickey Bennett. Release May 18. Foot-
we, 8,100 feet.
M ESSRS. DERR AND SULLIVAN, now
ruling the destinies of Pathe production, have
turned out “Swing High” as the initial contri-
bution under the new regime. The production
has, in a very generous measure, the ingredients
of good entertainment — a capable group of
players, at least one outstanding song number
and a very beautifully mounted production.
The story, which is fairly light, has a final
sequence which enables it to serve effectively.
Helen Twelvetrees is charming and capable —
a pre-eminent asset of the production. Fred
Scott, with a most appealing voice, renders sev-
eral numbers very pleasingly. These stellar
personalities are surrounded with a number of
very capable people, including Dorothy Bur-
gess, Chester Conklin, Ben Turpin, Nick Stuart,
Robert Edeson, Daphne Pollard, Bryant Wash-
burn, and George Fawcett. The dark person,
Stepin Fetchit, is also present, but his monot-
onous and hardly audible drool has become
pretty tiresome.
The direction, credited to Joseph Santley, is
the production’s principal difficulty. It is decid-
edly old-fashioned and in many scenes pointless
or worse.
The play is a romantic drama against a back-
ground of circus life. The spirit of the old
traveling circus and its many colorful details
have been very effectively registered. The
camera work is notable, achieving in many
instances great beauty and charm. The opening
scenes, depicting the circus parade through the
main street of a small town a generation ago,
are well worth seeing.
“Swing High” is a very creditable accomp-
lishment in popular entertainment. — Martin J.
Quigley, Chicago.
* * *
VIENNESE NIGHTS!
GOOD MUSIC AND SONG! Produced
and distributed by Warner Brothers. Di-
rected by Alan Crosland. An original
screen operetta written by Sigmund Rom-
berg and Oscar. Hammerstein II. With
Alexander Gray, Vivienne Segal, Jean
Hersholt, Bert Roach, Louise Fazenda,
Walter Pidgeon, June Purcell, Alice Day,
Milton Douglas and others. Photographed
in Technicolor by James Van Trees.
N “VIENNESE NIGHTS” Warner Brothers
has produced one of the first original screen
HERO OF THE WEEK
MAVRICE CHEVALIER, tor his work in
Paramount* s **The Big Pond.** **lf he doesn't
make you laugh , see a doctor** says Harry
Tugend.
operettas. Sigmund Romberg and Oscar Ham-
merstein II are its authors. Alan. Crosland is
the director. Technicolor photographed all of it
in magnificent style.
The film, as a whole, is a concentration on
music and song. A strong story weaves its plot
from a light beginning to an almost too-serious
conclusion. It is gay and carefree with light
and catchy songs as it opens. Toward the end
it calls for handkerchiefs. The music is heavier,
and the house sniffles.
Bernice Claire shares honors with Jean
Hersholt in performances. Hersholt, with a
small role, is his usual self. Claire’s perform-
ance is a difficult one. Alexander Gray appears
to fit a costume picture better than any we
have had the pleasure of seeing him in. A
dashing haircut and proper makeup have
improved him.
Romberg and Hammerstein’s music is indeed
original. So much, in fact, that it doesn’t sound
a bit like anything we have heard before. There
may be a “Desert Song” or another Romberg
addition to good music in its many songs.
Warners has pioneered again in selecting
talent to produce this picture. Alan Crosland
should feel proud that he has directed his
greatest film. — Tom Hacker, Hollywood.
THE BIG POND
Produced and distributed by Para-
mount. Directed by Hobert Henley.
Based on the play by George Middleton
and E. A. Thomas. Continuity by Robert
Presnell and Garrett Fort. Dialog by
Preston Sturges. Photographed by George
Folsey. With Maurice Chevalier, Claud-
ette Colbert, George Barbier, Marion
Ballou, Andree Corday, Frank Lyon, Nat
Pendleton and Elaine Koch. Released
May 3. Sound footage, 6,984 feet.
M AURICE CHEVALIER could probably
recite the alphabet and make the ladies laugh,
sigh, and applaud. I ain’t no lady, but that goes
for me, too. Excluding, of course, the sighing.
I think he has the most contagious smile, and
the most charming personality on or off the
screen, with nobody running him a close sec-
ond. And I am not influenced by the knowl-
edge that a certain girl I know has seen “The
Love Parade” nine times, and George Gershwin
has seen it three. They’ll not see “The Big
Pond” quite that often, but see it they undoubt-
edly will. And so will you.
Not only because of Chevalier. Claudette
Colbert, beautiful and accomplished, is no small
drawing card herself. And because of George
Barbier, whom you may or may not remember
as the blustering mayor in the New York pro-
duction of “The Front Page.” I’m sure you’ll
remember him after this picture. If he doesn’t
make you laugh, see a doctor.
He is Mr. Billings, the great big chewing-gum
and chicle man from America, who is in Ven-
ice to find out what in the world is delaying the
homecoming of his wife and daughter. And he
soon finds out. Barbara, the daughter, although
engaged to marry Ronnie, general manager of
the Billings factory, is gadding about with
Pierre Mirande, a hired guide. That is, if you
can call floating in a gondola under a Venetian
moon, and listening to love songs, gadding
about. Barbara admits her preference for the
romantic Frenchman, to the business - like
Ronnie.
Billings decides to take Pierre back to Amer-
ica with him in order to convince Barbara that
he would wilt if transplanted in her home
atmosphere. But Pierre’s spirit survives even
when they put him on the dirtiest jobs in the
factory. Even old man Billings is won over
when the boy makes good by conceiving the
brilliant idea of putting the flavors of liquor in
their products.
But while Pierre is blossoming out as a typ-
ical American business man, Ronnie has turned
romantic. And Barbara does like her romance.
She turns down Pierre’s offer of marriage and
announces her intention of marrying Ronnie.
But when Pierre kidnaps her, she seems very
happy about it. Aren't we all?
The direction is excellent. The dialog is by
Preston Sturges, which means the same thing.
I hope I’ve conveyed the impression that I
enjoyed the picture. — Harry Tugend, New York.
36
EXHIBITORS HERALD-WORLD
May 24, 1930
THE SILENT ENEMY
THE INDIAN'S UNHAPPY HUNT-
ING GROUNDS. Produced by W. D.
Burden and IF. C. Chandler. Distributed
by Paramount. Directed by H. P. Carver.
Photographed by Marcel Le Picard. With
a cast of real Indians. Silent footage ,
7,551 feet. Released May 19.
I IuNGER is “The Silent Enemy’’ that stalks
in the wake of the Ojibway Indians, as they
battle against time and the raging elements, in
their frantic quest for food. A relentless enemy
that takes its toll of life and drives the fast
weakening tribe out of the protecting Canadian
forests, northward into the cold, bleak Arctic
regions.
Interwoven with this dramatic struggle for
existence, is a touching story of love, of adven-
ture, of hand-to-hand conflict with wild beasts,
all staged and photographed in picturesque
settings of natural beauty. There isn’t a dull
moment in this, one of the finest pictures of
its kind.
We see a lone caribou, cornered by a pack of
dogs, attempt to fight his way out with flashing
hoofs, which more than once strike home. We
see a killer of the north, the vicious mountain
lion, battle against the wolverine, a cunning
scavenger, over the carcass of the dead caribou.
We laugh at the antics of two young cubs, or-
phaned when their mother is killed by the
mighty hunter of the Indian tribe.
The hunter is in love with the chief’s daugh-
ter. Against the advice of the scheming medi-
cine-man, who wants the girl for himself, the
chief orders the tribe to wander northward to
caribou country. The journev is hazardous, and
the chief himself is among those who succumb
to its rigors. When their goal is finally reached,
the tribe is on the verge of starvation. There is
no sign of caribou. The medicine-man takes
advantage of this opportunity to discredit his
rival and demands that his life be sacrificed to
appease the Great Spirit. The hunter awaits his
death within a huge circle of fire, when a signal
from the scouts brings news of caribou. He is
rescued from the flames and leads his hunters
out to meet the oncoming herd. Thousands of
stampeding caribou pass through their lines,
while, with spear and arrow, they annihilate the
specter of “The Silent Enemy.” The hunter
wins the girl and the medicine-man is driven
out, unarmed, to meet a slow but certain death.
All the beauty, excitement, and drama of the
picture are greatly enhanced by a splendid mu-
sical background which synchronizes perfectly
with every mood. It was written from songs of
the Ojibway tribe, by Massard kur-Zhene, a
Persian composer, and Irvin Talbot.
The characters are all real Indians, who act
in a manner in keeping with the tone of
authenticity sustained throughout the entire
production. — Harry Tugend. New York.
* * *
THE ARIZONA KID
BANDIT WITH HEART OF GOLD!
Produced and distributed by Fox Films.
Directed by Alfred Santell. Dialog by
Ralph Block. Adaptation by Joseph
Wright. Photographed by Glen MacWiI-
liams. With Warner Baxter, Mona Maris,
Carol Lombard, Mrs. Jiminez, Theodore
Von Eltz, Arthur Stone, Walter P. Lewis
and others. Sound footage, 7,450 feet.
Released April 27.
In “THE ARIZONA KID" we again see War-
ner Baxter in the role which won for him the
award of the Academy of Motion Picture Arts
and Sciences, that of O'Henry’s Cisco Kid, for-
merly introduced to us in “In Old Arizona.”
And, while this production is not as good as its
predecessor, the romantic figure of the Kid,
played in the best Baxter manner, gives it more
than sufficient charm, humor and interest. It
takes the story a long time to get started, at
least as far as its main action is concerned, but
the irrelevant incidents are packed with funny
dialog and situations. Especially prominent,
Here’s Evidently
Perfect Hookup
( Special to the Herald-World)
SEATTLE, May 20. — It happened
at the Colonial theatre during the run
of “Murder on the Roof.” The scene
arrived showing the discovery of the
murdered body, and then one of the
characters in the picture phones for
the police. As he placed the receiver
back on the hook, in the picture, a
siren screamed outside the theatre as
a patrol wagon dashed by. A wag
in the audience remarked loudly:
“That’s what I call service” and con-
vulsed the house with mirth.
both physically and audibly, in these laugh-
provoking sequences, is Mrs. Jiminez as Pulga,
the Kid’s housekeeper.
Five thousand dollars reward is offered for
the capture of the Arizona Kid, stage coach
robber, dead or alive. He is very much alive in
a small Utah mining town, where, with the help
of two other Mexicans, he has been digging
gold from an abandoned claim. His real iden-
tity is unknown to the sheriff and cattlemen,
who have not yet received his photograph from
Arizona, the scene of his former unlawful
exploits.
Lorita, a pretty Mexican entertainer at the
saloon, is very much in love with him, and
resents the intrusion of the blonde Virginia
Hoyt, who seems to have usurped her place in
his affections. Comes a day when the Kid is fol-
lowed to his secret mine by Nick, who pretends
to be Virginia’s brother but is really her hus-
band. Nick kills the two Mexicans and places
the blame on the Kid, whose identity he reveals
to the sheriff. Lolita warns the Kid in time to
make his escape, taking her with him.
The entire cast supporting Baxter is to be
commended upon a consistently capable per-
formance.— Harry Tugend, New York.
* * *
DIXIANA
AN ORIGINAL SCREEN OPERETTA!
Produced and distributed by Radio Pic-
tures. Directed by Luther Reed. From
the original screen operetta by Harry
Tierney and Anne Caldwell. Adapted by
Luther Reed. Music by Harry Tierney.
Dialog and lyrics by Anne Caldwell. With
Bebe Daniels, Everett Marshal, Bert
W'heeler, Robert Woolsey, Joseph Caw-
thorn, Jobyna Howland, Dorothy Lee,
Ralf Harolde. Edward Chandler, Ray-
mond Maurel. Photographed by Roy
Hunt. Dances by Pearl Eaton. Settings
and costumes by Max Ree. Musical direc-
tor, Victor Baravalle. Film editor, Wil-
lium Hamilton.
In RADIO PICTURES’ first original screen
operetta, “Dixiana,” Luther Reed grappled with
a new type of screen story and the result is a
fine piece of direction and a picture that should
be box office.
Anne Caldwell, well known for her work in
stage operettas, supplied splendid dialog and
lyrics that go a long way toward making this
an entertaining as well as an amusing light
opera.
The story is a romance of the Old South,
carefully interwoven with song and dance num-
bers, and the comedy parts by Bert Wheeler
and Robert Woolsey greatly relieve the picture
from being a little too “operettish.” Woolsey
easily steals the comedy end of the picture, with
Wheeler coming in second. Bebe Daniels does
her usual splendid work, with the song and act-
ing honors going to her. Everett Marshall,
Metropolitan Opera Company baritone, makes
his screen debut in “Dixiana,” and brings with
him a powerful and well controlled voice that
is a match for any on the screen today. But his
screen appearance falls short of the romantic
type the audiences want to see in their hero.
This is probably due to the costumes he wears
and the makeup necessary for the period in
which the picture is laid. The balance of the
cast is adequate. Joseph Cawthorn and Jobyna
Howland give fine performances as the South-
ern gentleman and lady. Ralf Harolde is a good
heavy.
Briefly, the story is about the love of a circus
girl for the son of a Southern gentleman, and
the intrigue of the villain, who keeps them
apart, for a while, and finally fails in his
attempts to get the girl for himself by trying to
kill their love for each other.
In Radio Pictures’ “Rio Rita” and “Hit the
Deck,” Luther Reed demonstrated his ability 'to
direct musical films. In “Dixiana” he has done
a fine piece of work with a new type of screen
story. It’s a bit of an experiment that will not
fail to go over big with the audiences who
know and like their light opera.
The song numbers, 13 in all, by Harry Tier-
ney, are all good, with the theme number,
“Dixiana,” rated as a popular hit. The cos-
tumes and settings by Max Ree are perfect.
Technicolor is used judiciously in the final
scenes of the New Orleans Mardi Gras. — Larry
Urbach. Hollywood.
* * *
THE TEXAN
A TOUGH HOMBRE REFORMS! Pro-
duced and distributed by Paramount.
From the story by O. Henry. Directed by
John Cromwell. Adapted by Oliver Gar-
rett. Continuity by Daniel Rubin. Pho-
tography by Victor Milner. Cast: Gary
Cooper, Fay Wray, Emma Dunn, Oscar
Apfel, James Marcus, Donald Reed, Sole-
dad Jiminez, Nora Buckland, Caesar Va-
noni, Edivin Brady, Enrique Acosta, Ro-
mualdo Tirado. Footage, 7,142. Released
May 10.
T
I HAT rare and none too credible sweetness
which marked some of O. Henry’s tales is to be
found on the screen in Paramount’s version of
“The Texan,” with Gary Cooper in the leading
role.
Cooper is the Llano Kid, desperado, mur-
derer, with a price on his head. Fleeing Texas
following the killing of a card sharp, the Kid
encounters an unscrupulous adventurer who
persuades him to pose as the long-lost son of a
wealthy South American widow whom Thacker,
the adventurer, has been commissioned to find.
The pair make their way to the Argentine
and plan to get not only the old lady’s gold but
additional funds from the sale of her cattle as
well. Senora Ibarra lavishes affection on this
regained son of hers, and her niece, Consuelo,
falls for him rather obviously. At the end of
two months the Kid and Thacker are ready to
make their getaway when the Kid suddenly dis-
covers that the card sharp he killed in his last
duel was none other than the man he is imper-
sonating.
He undergoes a change of heart, resolves that
the old lady has seen enough trouble, goes back
on his agreement with Thacker and determines
to remain at the hacienda. Thacker hires des-
peradoes to rob the house. Their attack, how-
ever, is beaten off by the Kid, who has the
assistance of a Texas sheriff who has tracked
him to his lair but who, on seeing the change
in the lad, decides to let him go without saying
anything about it, in true heroic motion picture
fashion.
The villain is foiled, the old lady’s disillu-
sionment is continued to her ultimate happiness
and the Kid marries his cousin, Consuelo.
Certain sequences of this obvious picture
have a very definite charm, and while there is
no apparent excitement in any of the reels, the
film will still go a long way to please Cooper
fans. Consuelo, played by Fay Wray, is a plaus-
ible child. Senora Ibarra, by Emma Dunn, is a
little overacted. Cooper is taciturn all the way
through. The photography is good. — Douglas
Fox, New York.
May 24, 1930
EXHIBITORS HERALD-WORLD
37
NILES, MICH.
DEAR HERALD-WORLD:
When the Doc came in we said to him, “Doc, look us over and see
what’s the matter with us.” And he said, “How do you feel?” And
we replied, “Tougherinhel.” And Doc said, “Sick to your stomach?”
And we replied, “Yes.” “Dizzy?” “Yes, everybody says we’ve been
dizzy for thirty years. But what we want to know is, what makes the
dresser and chairs and other furniture go around and around.”
And Doc said, “Whatcha been drinking?” And we replied, “Nota-
damthing.” “Whatcha been eating?” “Everything.” And then Doc
looked at our tongue, felt of our pulse, looked wise and gave us
some pills.
We asked Doc how long he thought it would be before we could
tell which side of us the traffic was going to pass over when we met
it and he said, “Oh, about a week.” And we replied, “Week? Doc,
we are a working man.” And Doc said, “Yeah?” Then he charged
us three bucks and left, and now when we reach for the letter “a”
on this machine we are just as apt to hit the letter “p.” This kind
of a feeling is worse than the morning after the night before, and
you know how that is.
* * *
We had the pleasure of meeting Kenneth F. Boothman of the Ready
theatre, W. A. Biernatzki of the Strand, and Gerald Kerns of the
Riviera, all mighty fine gentlemen and all extended us the courtesy
of their houses. We attended a showing of “Honey” at the Ready,
and a Martin Johnson picture at the Riviera, but who can enjoy a
picture when the screen is going around in a circle, with Nancy Car-
roll and Mitzie Green turning somersaults and the lions and ele-
phants in Martin Johnson’s picture climbing trees, and the giraffes
standing on their heads. It just isn’t natural, that’s all.
been brought to compel payment of the amount. The complaint was
signed by one of the big producing companies.
The exhibitor says he has filed a cross petition asking for $5,000 in
damages for substitutions, mis-outs, wrong records, impossible prints
and other alleged damages to his business. The case is now pending
and it will be interesting to watch the results. We will take our hat
off to this guy as one exhibitor in Michigan who has the nerve to
stand up and fight.
And this leads us up to another thing. We have been trying to
hammer it into the heads of you exhibitors NEVER TO GO BEYOND
YOUR CONTRACT RIGHTS. In the case mentioned above the ex-
hibitor claims he had the permission of the film salesman to hold
the picture over, but get this: A SALESMAN’S WORD ISN’T
WORTH A DAMN UNLESS IT IS IN WRITING. We say this in
spite of the fact that we like the boys and they are all good friends
of ours. But they will promise you ANYTHING to get a contract.
We know what we are talking about, for we have waded through that
mudhole a lot of times when we should have had better sense, and
that’s what we are trying to keep you fellows from doing in the
future.
The other day we talked with an exhibitor who said he had been
asked for a hundred bucks under threat of criminal prosecution, un-
der the copyright law, for holding a film over for a day without
authority. He said the representative of the “bureau” offered to for-
get the criminal part of it if he would give him his check for $500
as damages, to which he agreed rather than be dragged into a criminal
court.
The next day he received a letter from the representative saying
that if he would write him a letter saying he had been guilty of this
offense and would give assurance that it would never occur again,
he would try and get his offer of $500 accepted by the New York
office. That’s where the representative spoke out of turn, for the
exhibitor took the letter to his attorney and he told him to go and
stop payment of the check, which he did, and now an action has
A two-day showing in a contract doesn't mean THREE, and as we
have repeatedly said, if you want it for a third day, GET PERMIS-
SION IN WRITING FROM THE EXCHANGE MANAGER, then if
anything phony is started, smear on your war paint, ruffle up your
tail feathers and go to ’em.
If you have been bicycling film and get soaked for it, you will be
getting just what is coming to you and we will be glad of it. We
hope they soak you every time you do it, for there ought to be some
honesty in this business somewhere. Then there is something else,
but we can’t recall just now what it is, and besides, we’re just too
dad-blamed sick to care.
* * *
This is Ring Lardner’s town but Ring isn’t here. If he was here
we’d call him up and ask him to fill out this colyum for us and he
would do it, for he has seen lots of fellows afflicted as we are, hut
they got theirs in a different way. Ours comes from a bad stomach
and liver which affects our gourd, and when one’s gourd is affected
there’s no use trying to write colyums.
We are going to put it up to Jay and George to fill out this colyum.
They can clip something from Snappy Stories or Jim Jam Jems. Any-
thing will be an improvement. We have been in this condition for
five days and for five days every time we looked out of the window it
was pouring down rain, which makes us wonder if Nebraska is the
only place where they have sunshine.
* * *
Well, that’s all. It’s up to Jay and George now. This typewriter
has gone around the room 13 times in the last two minutes (we
counted ’em) and there isn't a bootlegger in Niles that we know of.
Whata life, whata life!
J. C. JENKINS,
The HERALD-WORLD man.
P. S.— The HERALD-WORLD covers THE field LIKE an April
SHOWER.
58
EXHIBITORS HERALD-WORLD
May 24, 1950
SOUND PICTURES
F. H. RICHARDSON on PROJECTION
BLUEBOOK SCHOOL QUESTION NO. 52. — In what manner would you proceed to rem-
edy a poor contact of the C battery with the grid circuit? Is it possible to do harm by holding
a volt-meter in contact with C battery points too long? Do the instructions for caring for am-
plifying tubes apply with equal force to rectifier tubes? When two rectifier tubes are in use,
what is the purpose of the second tube?
TRAVEL GHOST DAMAGE
I HAVE spoken often — -some may think
over-often — -concerning the injury travel
ghost does to the screen image. Yet last
evening I found, much to my astonishment, on
the screen of one of our biggest and best
theatres on the Great White Way, a faint but
very discernible travel ghost fully six inches
high.
One may forgive such an outrage against
projection in a small theatre, though even
there it still is an outrage. But when one
sees it in such a theatre as the one in ques-
tion— well, somebody certainly ought to be
neatly and expeditiously scalped. The theatre
in question pays more than $1,000 a week in
wages to its projectionists. It certainly is
entitled to expect no avoidable projection
faults on its screen.
As you all know, travel ghost is the pulling
of the light from light objects up (or down)
over the darker objects in the screen image.
The effect of this can be nothing less than
the greying of the blacks, or the cutting down
of the contrast between the whites and objects
of darker color. Travel ghost must, then,
injure the contrast of the picture by lowering
the values of black and lighter tones.
But that is not the only thing. Many of
the horizontal lines between different objects
in the picture are sharp, clear-cut lines, and
in the very nature of things, the “pulling” of
whites over these lines reduces their sharp-
ness and thus tends to make the picture
“fuzzy,” to some extent at least.
But it is not the whites alone that are
“pulled,” though it is usually only the whites
which are visible to the eye. However, though
usually they are not sharp enough to be seen,
it is a fact that if there is travel ghost, there
is “pulling” wherever lines of contrasting
colors exist which are not exactly vertical.
A moment of study will convince you that
this must be and is true.
It then behooves the projectionist to see to
it that no travel ghost exists in his picture.
There is no excuse for it, and the old ex-
planation, that the projectionists “want to get
all the light possible,” we may dismiss as pure
bushwah. If there is travel ghost IN ANY
DEGREE he has got more light than is pos-
sible with good results.
Don’t try to examine the screen, even by
the aid of a good glass, from the projection
room. You can’t do it ! Go right down close
to the screen while a good, sharp black and
white title is being projected. If the black is
as dense and pure at the top of the white
letters as it is at the bottom, then all is well.
If not, then it is up to you to get busy until
you have corrected the fault. You should be
within 25 feet of the screen in order to judge
with surety.
SELECTING SOUND APPARATUS
COMPLAINTS constantly come to my desk
from exhibitors and projectionists from
literally all over the world, though especially
from the United States and Canada, telling of
outrageous misstatements made by selling
agents of sound apparatus. Last week came
a letter from a projectionist in the Middle
West, telling of the mess both himself and
his boss are in and asking what, if anything,
could be done about it.
It seems a salesman appeared and made a
high-powered talk on sound to the exhibitor,
who knew little about it. This salesman ex-
tolled the superb excellence of his apparatus,
which was offered at a very low price for
cash in advance. The exhibitor was to have
the local radio man install it. He was advised
that the projectionist would require absolutely
no instruction save that contained in the in-
struction book accompanying the outfit.
Now, it seems incredible that an exhibitor,
even in the smallest of small towns, would
fall for such ridiculous nonsense, yet this man
did fall, and because of the low figure, with
still further liberal cash discount, he actually
purchased the outfit. It is hardly necessary to
advise you that the results were worse than
bad.
The outfit was practically useless. The ra-
dio man probably botched up its installation
more or less. In all probability it was noth-
ing very hot when correctly installed and han-
dled. The projectionist knew nothing at all
about sound apparatus. The instruction book
(sent to me by the projectionist) was hardly
more than sketchy.
The maker of the apparatus refused to do
anything, calling attention to the fact that it
had done everything it contracted to do. The
projectionist wanted to know what his boss
could do.
My answer was that he could do just ex-
actly nothing at all. He had fallen head over
heels into a pit of excessive cheapness, the
walls of which pit usually are made of crum-
bling sand so that they are very hard to climb
out of.
Gentlemen, DON’T fall for such bunk! If
you do, you will invariably find yourself to
be the loser. Cheapness, within reason, may
be all right, but not that sort of cheapness.
You can’t get something for nothing. It can’t
be done. You must pay enough to get a
reasonably good apparatus in the first place.
Then it must be competently installed by men
who know the apparatus and what is neces-
sary to its proper functioning. And after all
this, it must be competently handled by your
projectionist. If it be not thus handled, the
results most emphatically will NOT be good
and your cash drawer will be the victim.
Poor sound apparatus — good sound appara-
tus poorly installed — any sound apparatus in-
competently handled — each may he a business-
loser rather than a business-getter.
THE COMING CONVENTION
ON June second the 30th convention of
the IATSE&MPMO will be held
in Los Angeles. The convention head-
quarters will be at the Alexandria hotel.
The convention will be attented by dele-
gates from all unions in both the United
States and Canada and is expected to last
two weeks. Room rates are from $1.50 to
$3.00 per day. There will, of course, be
the usual banquet, at which much good
food will be absorbed and oodles of good
but more or less heated atmosphere will
be exuded.
I am not certain whether or not there is
to be an election, but if there is, in my
opinion the I A will act wisely if few or
no changes are made in its official staff.
Certainly, the present officers have done
well. These men have had experience and
lots of it. They have handled matters with
credit to themselves and to the organiza-
tion and it is seldom wise to swap a horse
well known to be efficient, for one which,
however willing, must be in the very nature
of things more or less of an experiment.
This department, and its readers, too, I
am sure, wish the convention every suc-
cess. May wisdom guide its course, and
so far as possible, tolerance and friendli-
ness temper its acts. It is well that con-
ventions, as well as individuals, realize and
recognize the fact that all wisdom and right
does not abide in one person.
] May 24, 1930
EXHIBITORS HERALD-WORLD
39
ACOUSTIC ANALYSIS OF SET MATERIALS
[Thirteenth Paper in Technical Digest]
THE improvement in acoustical technique
in the recording of sound pictures in
Hollywood has been conspicuous during the
past six months. As the major engineering
difficulties under which the studios labored
after the introduction of sound have been
surmounted, more attention has been devoted
to the artistic possibilities of the now familiar
equipment.
The demands of the microphone gave rise
to acoustical problems in the studios for
which the only precedents were the com-
paratively limited experience of phonograph
FIGURE 1
Studding in Position for Tests
recording and radio broadcasting. Acoustical
information was only just in the process of
being made adequate for these when the
studios undertook sound recording on a large
scale. Whereas one acoustic treatment of a
broadcasting room is ordinarily sufficient, each
motion picture set brings in scores of vari-
able factors.
The studios adapted themselves to sound as
best they could under the stress of produc-
tion. The set materials which most economic-
ally furnished the illusion to the camera were
still used, except where some obstinate acous-
tical difficulty forced experimentation, often
FIGURE 2
Set Material Fastened to Studding
directed more by hope than by science. Much
of the acoustical data published by W. C.
Sabine, Watson and others was useless for
studio application. Where the materials had
been studied the measurements had been made
under conditions of building construction,
with the materials placed on hard walls and
braced rigidly. In the studios the usual pro-
cedure is to mount set materials on wooden
frames just heavy enough to support them
during the photographing of the scene.
In January of this year the Producers-
Technicians Committee of the Academy of
Irving G. Thalberg, Chairman
Academy Producers-Technicians
Committee
Sir:
We present herewith a report to
date on the project sponsored by the
Academy Producers - Technicians
Committee to test and classify ac-
cording to their acoustic properties
certain materials, commonly used in
set construction for sound pictures.
These measurements have made
available for the first time special-
ized data of practical application to
studio conditions.
This report represents ten acous-
tic tests of materials selected on
the basis of a survey of Hollywood
studios. Measurements of four addi-
tional materials are now being made,
which will complete the work of this
committee.
The project has been carried for-
ward through the cooperation of a
number of individuals and organiza-
tions. The tests were made in the
sound laboratory of the University
of California at Los Angeles by Dr.
V ern O. Knudsen, assisted by Mr.
F. L. Hopper, Acoustic Engineer,
Electrical Research Products, Inc.
The set materials were supplied by
RKO Studios. The work of con-
struction and finishing was done by
United Artists and Universal
Studios. The cost of the acoustic
tests was defrayed by Electrical Re-
search Products, Inc.
J. P. MAXFIELD
RALPH TOWNSEND
Sub-Committee on Analysis of
Set Materials
Motion Picture Arts and Sciences reviewed
the situation with the aim of correlating the
experiences of the various studios to the gen-
eral benefit of all. It was apparent that cer-
tain specialized data was needed and could
be obtained in no other way than by undertak-
ing the measurements which were then
authorized. The sub-committee was fortunate
in that the tests could be made in the well-
equipped laboratory of the University of Los
Angeles at Los Angeles under the supervision
of Dr. Vern O. Knudsen, Associate Profes-
sor of Physics.
The curves included in this report are the
results of tests never to our knowledge pre-
viously made, and thus give absorption char-
acteristics which are quite different from
those previously published. While not com-
plete the acoustical classification herein pre-
sented will it is hoped contribute to the ac-
curacy with which the studio set designer may
meet the more exacting requirements of im-
proved recording technique.
The varying degrees of absorption of the
materials studied at different frequencies are
set forth in the accompanying charts. It will
he seen that for very dead sets a thin coat of
Zonolite plaster applied to stretched burlap is
a useful material. For sets in which a mod-
erate amount of reverberation is desired,
papered Masonite, Celotex or Insulite are ap-
plicable. For still harder sets, papered
veneered flats may be used. Varying amounts
of high frequency reverberation may be ob-
tained by selecting either soft or hard wall
papers, and by the application of paint to
the set.
It is essential that the set be braced suffi-
ciently so that the resulting rigidity will pre-
vent resonance in the set materials. Unless
this is done the results obtained will differ
considerably from those shown in this report.
METHOD OF MEASUREMENT
The conditions of actual set construction in
the studios were simulated as nearly as pos-
sible for the tests.
The set materials were fastened to 2" by 4"
studding, braced vertically on 16" centers and
horizontally on 18" centers. A 3" layer of
rock wool was placed between the studdings
and the wall of the room.
Fig. I shows the end of the test room with
studding in position. Fig. 2 shows the setup
after the material was fastened to the stud-
ding.
[Continued next week]
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Mellaphone equipment represents the utmost
in specialized sound engineering. Quality is
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Sound on Film are consistently low. Be thor-
oughly informed on Mellaphone equipment
before making a decision. Write today for
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MELLAPHONE CORP.
ROCHESTER, NEW YORK
Territory for Dealers
40
EXHIBITORS HERALD-WORLD
May 24, 1930
Here’s Evidence of Exchanges’
Care in Handling Sound Films
How deeply and completely the distributing companies are going into the sub-
ject of care in the handling and shipping of sound films and discs with the aim
both to protect their own property and to give the exhibitor the best of service
and product is exemplified in the Film Service Book issued by the exchange
maintenance department of Metro-Goldwyn-Mayer.
Under “Film Inspection Instructions” alone,
twenty-five rules are given, and later these are
taken up for analysis in greater detail. Exhib-
itors will find in these rules several thoughts
of value in their own handling of sound prints.
They are :
1. Inspection Department employees are
under the supervision of the chief inspector
and will govern themselves accordingly.
2. Tables, splicing machines and all other
equipment must be cleaned daily. Each in-
spector is responsible for her section of the
table and room.
3. When splicing machines become dull or
out of line, or when other equipment becomes
unserviceable or impairs the quality of your
work, report same immediately to the chief
inspector.
Must Wear White Cotton Gloves
4. White cotton gloves provided by M-G-M
must be worn while inspecting film. No tape
of any nature is to be worn on the fingers,
with or without these gloves. Dirty gloves
must never be worn.
5. Rings should not be worn while handling
film, regardless of whether they are covered
with gloves.
6. The correct manner of holding film for
inspection is between the thumb and first
finger, with the hand under the film, the palm
facing up.
7. Utmost care must be taken to use only
the correct reel bands and to place them on
the reels to which they belong. Renew reel
bands when they become unservicable or
illegible. Each reel band must show: Produc-
tion number, print number, title, reel number
and whether disc, silent or sound-on-film print.
Must Stamp Splices
8. Every splice made in the exchange must
be stamped with the M-G-M embossing mark.
9. Sound track splices, must always be
painted with the “Zapon Triangle.”
10. Every frame of film removed from a
disc print must be replaced with exactly the
same number of frames of black frameline
leader. Disc prints must be kept in their orig-
inal lengths, from the start mark (00) to and
including the finish frame.
11. Replacements for sound prints are to
be ordered by footage serial numbers as they
appear on the print. If these are indistinct,
order by the footage numbers of scene num-
bers which appear on the continuity sheets.
The replacements must always comprise an
entire scene. Silent picture replacements are
to be ordered by footage serial numbers or
scene numbers, as shown on continuity sheets.
Check Against Continuity
12. Prints not having footage serial num-
bers are to be checked against the continuity,
using the synchronizing measuring machine. If
the continuity is not available or is known
to be incorrect, check one print against another,
scene for scene, using the dual rewinds.
13. Use only perfect reels. A reel that is
out of line or widened or which has rough
edges, a loose hub or bent sides is unserv-
iceable.
14. Dusty, dirty and oily film must be
cleaned with the cleaning fluid provided by
M-G-M.
15. Start and finish marks must be prop-
erly placed. Under no circumstances should
inspectors fail to remove start and finish
marks which have been inserted by projec-
tionists, or any other markings, signs or
symbols, except those prescribed by M-G-M.
Protection Leader Required
16. Protection leader is required at the
beginning and ending of reels and must never
be less than three feet in length.
17. Be certain that splices are made “in
frame.” A splice which is “out of frame” is
one having more or less than four sprocket
holes to the frame.
18. Prints reported out of synchronization
must be examined and corrected immediately.
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Quality and workmanship of the highest order.
A sound achievement equal to the best in tone.
Unerring performance. Designed for continu-
ous hard wear. Audak or Elec. Research Lab.
Pickups. Spring Suspended Mechanical Filter.
Gleason Gears and Bearings of faultless preci-
sion. Smooth steady rotation free from all
needle troubles. Special prices on amp. and
speakers. Immediate deliveries.
(FORMERLY $200.00)
This is the original Vitadisc. Full size and full
weight, quiet and vibrationless. Dependable,
durable, and universally accepted. Choose wise-
ly when your budget is limited.
19. The chief inspector must be notified
immediately when a theatre returns film that
has been mounted on 2,000-foot reels. Ac-
curately replace start and finish marks and
return the reel to its original length.
Wind Tightly and Evenly
20. Wind film tightly and evenly. Do not
clinch, cup, hammer or loosely wind film.
21. All fire regulations must be strictly
observed.
22. Under no circumstances permit film
scrap to accumulate on the inspection tables
or elsewhere. Film scrap must be placed
immediately in containers provided for that
purpose and the contents of these containers
removed from the inspection room daily.
23. Visitors are not to be permitted in the
inspection room at any time.
24. After a print has- been inspected, check
the number of reels in the shipping case with
the number of reels shown on the print record
card to assure that none is missing.
25. Do not allow film to drag or fall on
the floor during winding or inspection.
Flexible Shaft to Make
Portable Easily Used for
Auditorium or Classroom
Equipment for the use of talking pictures
for educational and entertainment purposes 1
have been installed in the main auditorium of
the Isaac Delgado Trades school at New Or-
leans. This is called the first school in the I
South to acquire the equipment. The talking
picture equipment has been attached by a flex- 1
ible shaft to a portable projector which has i
been in use at the school for several years. :
It will be possible now to use the talking pic- '
tures either in the large auditorium or in the
individual classrooms. The equipment was
installed by Harcol Motion Picture Industries, -
Inc., a New Orleans concern.
Photophone Portable at
Banquet Starts Show
Within Only 10 Minutes
Operators of R C A Photophone equipment
did a special job in providing talking pictures
at the banquet of the Society of Motion Pic-
ture Engineers at the Washington convention.
The portable apparatus was brought into
the room and in ten minutes the program
started, with screen talks by David Sarnoff,
president of RCA Photophone; John E.
Otterson, president of Electrical Research
Products; Harold B. Franklin, president of
Fox West Coast Theatres, and others.
New Word — “Photolytic”
A new word, Photolytic, has been coined to
apply to the Arcturus photoelectric cell, the
first part meaning a light or object and the
“lytic” meaning carrier, the word thus mean-
ing the carrier of light impulses.
V'OCALI TE
Sound Screen
BRILLIANT PICTURES — PERFECT SOUND
Clear, realistic pictures — Freedom from eye-strain
— Natural tone quality — All these are essential to
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Descriptive Literature on Application
BEADED SCREEN CORP
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Hay 24, 1930
EXHIBITORS HERALD-WORLD
41
Photophone Goes
Into Many Schools
And Aboard Liners
A steadily increasing number of installa-
tions in colleges and universities is being
made by RCA Photophone, the latest being
the University of Akron, Ohio University,
Ohio State, Antioch College, University of
Cincinnati, Vanderbilt, University of Louis-
ville, Rose Polytechnic Institute, Tri-State
College, and Purdue University.
Two recent installations on liners are on
the Berengaria and the George Washington.
De Forest Users Vary
From Prison to Stores
Diversity of users of De Forest sound equip-
ment is pointed out in the fact that among
the places where installations have been made
are Sing Sing Prison; West End Junior High
School, Lansing, Mich.; High Point, North
Carolina, and Red Wing, Minn., municipal
theatres ; Pennsylvania and Virginia boards
of censors ; Mandel Brothers department
store, Chicago ; Delta Chi Fraternity, Mos-
cow, Idaho; Keesby & Mattison Asbestos Co.,
Amber, Pa. ; United Mine Workers of
America temples at Staunton and Bendl, 111. ;
Winthrop College for Girls, Rock Hill, S. C. ;
Bates Block Business Men’s Association, At-
tleboro, Mass.; Town theatre conducted by
Bishop C. D. Thatcher of the Mormon
Church, Logan, Utah.
Talking Film of Surgical
Dissection Made in 16 mm.
In line with the development of the talking
picture as a vehicle in the surgical and medi-
cal fields is the 16 mm. picture recently taken
of a dissection by Dr. W. F. Windle and Dr.
H. B. Kellogg of Northwestern University
Medical School in Chicago.
The dissection took six weeks and was re-
corded in two reels, after which a synchro-
nized sound record was made on disc, with
the voice of one of the surgeons explaining
each step.
Project-O-Phone, a portable device for
presenting sound pictures, was used in show-
ing the pictures. One unit of the Project-O-
Phone is a Bell & Howell Filmo projector.
New Equipments Placed
Upon Market by Amplion
New product just placed on the market by
Amplion include a transverse current micro-
phone especially adapted for use in broad-
casting stations and public address systems,
a microphone input amplifier for operation
with the transvere current microphone, an
Amplion double unit connector or “mani-
fold,” serving to connect two air-column
speaker units to a single horn, and an Am-
plion exciter built to furnish humless direct
current to the fields of Amplion air-column
speaker units.
West Point Executives
Welcome Photophone Unit
Installation of R C A Photophone equipment
at the Military Academy at West Point is the
first under the second contract entered into
with the Government. The regular army per-
sonnel attended the opening program and Ma-
jor General William R. Smith, superintendent
of the Academy, had the members of the
board as his guests.
Famous Hotel Gets Sound
Sound has been installed in the theatre of
the Del Monte (Cal.) hotel, one of California’s
oldest and best hotels. Western Electric has
been put in.
Better Sound Reproduction
This shows the display made of the Award of Merit by Bert Silver in the lobby of the
Silver theatre at Greenville , Mich.
Cherishes Plaque as Compensation
For Installing Sound
“We are proud, and we cherish it!”
Those are the words of Bert Silver of the Silver Family theatre, Greenville,
Mich., on receipt of the Herald-World hronze plaque for better sound repro-
duction.
The Silver theatre was announced as an Award of Merit house following a
survey of sound conditions by a representative of the Herald- World.
Acknowledging receipt of the plaque. Mr. Silver wrote:
“We wish to thank you for the honor you have bestowed upon us in making it
possible for us to have the Exhibitor Herald Merit of Award plaque sent to our
theatre.
“ The only thing that made us tardy in acknowledging your generous gift
was our local photographer, tvhose date book was filled until day before
yesterday.
“We wanted to send you this picture, along with our thanks and the enclosed
clippings that were run in the local and in the Belding newspapers.
“To say that we are proud is putting it mildly, and we cherish this plaque as
the only compensation that we have had since our advent into talking pictures.
“It has been nothing short of a nightmare since talking pictures came in.
“Our plaque will always be on display in a prominent place in our theatre.”
In commenting on the award, the Greenville Daily, said:
“That Greenville has one of the best sound picture theatres in the country is a
fact known to many local showgoers who compare the merits of reproduction at
the Silver Family theatre with that in cities such as Grand Rapids and Detroit.”
42
EXHIBITORS HERALD-WORLD
May 24, 1930
RCA Sound Studio on Wheels
It's really a sound studio on wheels, this sound recording location unit of R C A
Photophone. In front is the power truck, and behind it is the recording truck. Note
the rigid towing bar connecting them into one solid unit.
This interior view of the power truck gives a good idea of how complete and efficient
the entire layout has been made. The motor generator set is on the center and the
inter-communicating telephone panel is at the left.
The sound camera goes into action on
a camera stand at the rear of the re-
cording truck.
Here is a view of the interior of the
recording truck. Compact but work-
able is the aim.
R CA ’ s Sound Studio
On Wheels Permits
High Speed Shooting
Housed in Specially Constructed
Bodies of Two Trucks Con-
nected by Rigid Cable
A sound motion picture studio on wheels
— literally so — is the new RCA Photo-
phone unit for outdoor and location record-
ing, one of the most compact and prac-
ticable outfits yet conceived.
Housed within the specially constructed
bodies of two motor-driven trucks, one
containing a most modern power supply
equipment and the other containing the
recording equipment, this unit was de-
signed expressly for the production of
sound-on-film pictures any place at any
time.
Identical with Studio Equipment
The apparatus, with the exception of the
mobile power employed in transporting it,
is identical with studio equipment, and one
of the outstanding features provided for
when the unit was under construction is
that all parts of the recording equipment
can be removed from the truck for installa-
tion wherever desired. Recorder tables are
provided with casters and all electrical con-
nections are made through separable plugs,
thus reducing to a minimum the time re-
quired for reinstallation.
The recording truck is equipped with two
complete recorders, each holding a 1,000-
foot film magazine, permitting continuous
operation in synchronization with a maxi-
mum of six standard motion picture cam-
eras; an amplifier and a monitor speaker.
Six microphones of the condenser bullet
type may be operated directly from and
mixed on the truck if necessary; three
microphones may, by employing the port-
able amplifier, be placed at designated
points. Fourteen aluminum cable reels are
carried on a series of tracks, each reel
holding 100 feet of seven conductor-shielded
cable with plugs.
Inter-Communicating System
A complete inter-communicating tele-
phone system makes possible constant com-
munication by the director, cameraman, re-
cordist and power engineer. Storage bat-
teries supply power for the amplifier and
light for recorder lamps. A film condition-
ing cabinet having a capacity for 16,000 feet
of film and a felt-lined spare parts cabinet
for radiotrons, phone sets and miscellane-
ous equipment are conveniently located.
The power truck is equipped with a con-
trol panel which provides complete control
of all power units. A four-cylinder gaso-
line engine supplies the motive power for
the generators. One 125-volt DC generator
develops the power required for the AC
generator, which supplies power in constant
frequency for synchronization of motors.
A 12-volt generator supplies charging cur-
rent to the storage batteries. Provision is
made for the charging of one set of batter-
ies while the other is in operation.
Running Shots at High Speed
A rigid towing bar connects the two
trucks, making possible the taking of run-
ning shots at high speed. A camera stand
in the rear of the recording truck provides
a low camera angle and when deemed ex-
pedient cameras can be mounted on the top
of either truck.
Paul M. Robillard, cameraman, and El-
more B. Lyford, recordist, have been as-
signed to this newest development by R C A
Photophone engineers.
New Film Shows Uses of Valve
WASHINGTON. — A new picture, prepared by the
U. S. Bureau of Mines, shows the manufacture and
use of the mechanical appliance known as the valve,
and is entitled, “Open and Shut."
May 24, 1930 EXHIBITORS HERALD-WORLD 43
w
THE THEATRE
It’s Persistence That Counts in Campaign;
Note What Lawshe Did with Free Show
THERE is nothing new in the old
saying that an endless procession of
water drops will melt a rock. The simile
is not quite perfect when one states that
j a ceaseless run of stories and advertising
in advance of a picture will melt a heart
and make a patron out of its owner. On
the contrary, it’s more like applying a
sledgehammer than a bucket of water.
But regardless of that, the effect is the
same: the purpose is accomplished.
Take the instance of the exploitation in
the newspapers for the “King of the Congo’’
serial, when it played the Luna theatre of
the Fourth Avenue Amusement Company in
Logansport, Inc. Charles H. Lawshe, man-
ager, had an idea that a persistent use of the
newspapers in both running stories and adver-
tisements would do the trick. Now that’s not
news either, but the accomplishment of it is.
Writing to “The Theatre,” Lawshe sends
the clippings of the complete campaign and
complete is exactly the correct word.
Free Show Announced
First of all, eight days before the opening, a
paragraph appearing in the evening paper, the
Pharos-Tribune, began with this sentence: “A
free show for the kids will be presented at
the Luna theatre next Saturday, May 3, at
10 o’clock in the morning, according to the
present plans of Charles Lawshe, manager of
the house.”
Then on the night of May 1, four thousand
copies of the Logan and Luna News, sub-
headed “Real Live Theatrical News for the
Whole Family,” were mailed out. The reg-
ular weekly issue was used, but practically the
entire back page was devoted to the free
show at the Luna. The page contained a
blank to be filled out for admittance of one
child.
Coupon Printed in Paper
The third step, or rather a part of the sec-
ond, was the obtaining of space under a two
column head in the Pharos-Tribune, referring
to the free show and including a replica of
the blank which appeared in the Logan and
Luna News. This story also gave the opening
date of the picture, May 4.
On the day of the free show, and the day
before the opening of the first chapter, an-
other story appeared, this in the Morning
Free Press. The free admittances were lim-
ited to children under 11 years of age, and
as evidence of the interest which had been
aroused, it was announced also that the time
set for the morning free matinee had been
changed to 9 o’clock, with the notation that
“in the event that the crowd is too large to
Logansport, Ind.,
May 8, 1930.
Dear Robert:
Did you enjoy the free show at
the LUNA last Saturday? Well —
just wait until you see the next
chapter of KING OF THE
KONGO at the LUNA next Sun-
day, Monday and Tuesday, May 11,
12 & 13. That Gorilla will make
your hair stand on end! And — of
course — you will want to find out
just what happened to the man in
his fight with the lion. DON’T
FORGET- — next Sunday, Monday
and Tuesday.
Verv truly yours,
CHAS. H. LAWSHE,
Manager Luna Theatre.
KIDS— ALWAYS A DIME AT
THE LUNA.
Here is a sample of the follow-up cards
that Charles H. Lawshe of the Luna the-
atre at Logansport, Ind., mailed to 500
youngsters after a free shoiving of the
first chapter of “King of the Congo.”
be accommodated a second showing will be
given.”
In the afternoon of the same day the pic-
ture drew a six-column line and half a col-
umn of reader space, in combination with
the rest of the program for the week.
Remembers the Follow-Up
Then came the public showing. But follow-
ing it, Lawshe did not forget the one thing
that so often is neglected in a campaign.
That is the follow-up. Five hundred cards
were mailed to children who had been at the
free show. These cards, personally addressed
to the boy or girl by first name, asked whether
the child had enjoyed the free show and called
attention to the next chapter.
All in all, an inexpensive campaign, with
the cooperation of the newspaper, and one
that brings personal contact with the patrons
sought. Anyone can put on that campaign,
and anyone who does it right can also put
it over.
Lawshe knows his newspapers and his com-
munity. That knowledge, intelligently applied,
tells the difference between a slim or ordinary
attendance and a packed house.
650 Children Attend
Here’s the evidence. In his letter Lawshe
says :
“We had approximately six hundred and
fifty kids at the free matinee and I gave them
the first chapter of the serial, comedy and
Fable. About five hundred of these kids had
the coupons that appeared the day before in
the evening paper, thus supplying me with an
adequate kids mailing list. On the Thursday
following the free show, I mailed out five
hundred of the cards to kids who had filled
out the coupons. To add a personal touch
each card carries the kid’s given name.
“The campaign was of course in addition
to the regular routine of newspaper advertis-
ing and advanced lobby billing.”
FitzPatrick Returns Home
On World Travel Talk Trip;
Nine Days Spent in Japan
James A. FitzPatrick is home editing and
recording the many thousands of feet of ma-
terial acquired for his Travel Talk series on
the Raymond and Whitcomb Round-the-
World cruise. The last leg of the journey
brought him to Los Angeles from Japan, with
a short stop in the Hawaiian Islands. Nine
days were spent in Japan.
Native musical background for the pictures
is provided by Nathaniel Shilkret’s Victor
Travel Talk Orchestra, while a personal
spokesman and guide tells the patron all about
what he sees on the screen.
The windup of the itinerary calls for a trip
through the Panama Canal to Havana, reach-
ing New York May 10.
Stamp Collecting Talk
Brings in Youngsters
Interest in stamps is more widespread than
ever and realizing that mahy youngsters are
taking up collecting, William K. Mitchell,
manager of the Fox Campus theatre, Berke-
ley, Cal., arranged with a prominent philatelist
to appear at the theatre and talk on the
importance of stamps and the benefits of
stamp collecting.
Following this part of the program came
the showing of screen subjects furnished by
the University of California and a series of
stage stunts by “Big Brother” and “Gunga
Din.” Treasure hunts are frequently made a
feature of the junior matinees here.
44
EXHIBITORS HERALD-WORLD
May 24, 1930
fnme PROFEfflONAL
Vv# .v x innrwiPiAi
ORI ENTAL7M/-
Come to the Last Show at 8 P. M.! You’ll See Choice,
Standard Acts Prepared for Presentation on the Publix
Circuit! Sit in With Us on Their Dress Rehersal To-
night! It’s Great Fun — Great Entertainment Value!
Extra Attraction Added to the Regular Big Stage Show !
Doors IP 15 A. M.
“MAMB A”
with Jean Hersholt
PUBLIX-BALABAN &KATZ TITERS
Professional Preview Night is the latest program idea of the Publix-B & K people in
Chicago, and it works. The play is in public curiosity to get a glimpse behind the stage,
so the advertising is: “Sit in with us on their dress rehearsal tonight.”
Decision Against Overseating
He Calls His Best Exploitation
M. L. Yates, of Alturas, Cal., is making an extended visit in the San Francisco
Bay region looking over small theatres of recent construction and investigating
audien installations of various types. Asked what was the most successful thing
he ever did for his theatre at Alturas, he said that exploitation stunts were not
featured extensively, owing to the smallness of the community. He remarked,
however, that he considered his best decision was the one not to overseat the town.
“I have conducted the Empress theatre at
Alturas since 1913,” he said, “and recently the
town has had a little boom, so a new theatre
has become advisable. The present site of
the house is lacking in depth so the property
has been sold and will be transformed into a
mercantile building.
“My first idea was to erect a new house
with a seating capacity much larger than that
of the old one and to anticipate the growth of
the town many years. Since I have been
looking over the new theatres of the state,
and listening to the advice of amusement men,
I have come to the conclusion that instead
of a 1,000 or 1,200-seat house I will have one
of about 700 seats.
“Nothing seems to put a damper on the
enthusiasm of a theatre audience like a partly
filled house and I have decided to overcome
TALKING TRAILER
For
Paramount’s
Great Spectacle
“Paramount on Parade”
Will Get You Extra Business
Book It Noiv
NATIONAL
SCREEN SERVICE
Chicago New York Los Angeles
the temptation to overseat Alturas. In the
small community, where shows not always are
given daily, and where matinees are a rarity,
the exhibitor does not need a large house.
As the community grows he can commence
to feature daily shows and open his doors
earlier and get the added patronage with the
same number of seats. That’s what I gather
from looking over some of the theatres in the
smaller towns. Overseating is by no means
confined to the large cities.”
Prizes Awarded to Knipe,
Vigna, by Universal in
Accessory Competition
(Special to the Herald-World)
NEW YORK, May 20. — Award of two
prizes to local accessory managers of Univer-
sal exchanges was announced at the recent
International Convention of the company held
in New York.
C. C. Knipe, accessory manager of the Kan-
sas City office, was awarded the title of “Out-
standing Accessory Manager” and a cash prize
of $100. John B. Vigna, accessory manager
of the Cincinnati exchange, was awarded the
$50 prize for maintaining the most attractive
exchange, using Universal accessories.
“Hold-My-Job-Week” Is
Latest , and It’s No Joke
Special weeks come and go and have be-
come so commonplace that some receive scant
attention. It has remained for E. R. Wil-
liams, of All Star Features Distributors, Inc.,
San Francisco, to pull a week that has proved
a success. He has named his special event,
“Hold-My-Job-Week” and says it is no joke.
Triple Tie up Brings
20 Radio Artists to
Venetian at Racine
“Now there’s this man Owen McKivett,
manager of the Milwaukee Theatre Circuit’s
Venetian theatre at Racine — say, he knows
everybody of importance in town and every-
body knows him and likes him, too, so that
when he wants to pull a stunt he doesn’t have
any trouble at all.” That’s what the people
of Racine tell you.
His most recent stunt was a wow of a radio
tieup. It was a “triple threat” affair of the
Racine- J ournal News, operating station
WRJN, fourteen radio dealers of Racine and
the Venetian theatre.
Twenty radio artists of WRJN made ap-
pearances at the Venetian theatre on Friday
and Saturday nights in a big radio frolic.
Dress rehearsal was held at the theatre
Thursday night and the first performance
presented Friday night. On Saturday three
performances were given, one in the after-
noon and two in the evening.
The picture, “She Couldn’t Say No,” was
featured in connection with the frolic. Most
of the radio dealers had radios on display
in the lobby of the Venetian. A special sec-
tion of the Racine- J ournal News carried an
announcement and advertisements.
A reception was staged in the main lobby
of the theatre. Each child attending the
Saturday matinee was given a souvenir photo
of Herr Fritz, director of the German band
which appears over WRJN. An Indian chief
was also on hand in the lobby to interest the
youngsters.
Trade-at-Home Campaign
Gives Wehrenberg Strong
Hold on Public’s Goodwill
Fred Wehrenberg’s Melba theatre in South
St. Louis has been cooperating with the mer-
chants of that live section of the Mississippi
Valley metropolis in a campaign to educate
the residents as to the advantages of “Shop-
ping in Your Own Community.”
For some time the theatre has been giving
space on its screen and stage to further the
Trade at Home idea. The goodwill of the
community won through this cooperation is
very beneficial to the theatre. Through his
years of experience as a motion picture ex-
hibitor Wehrenberg always has taken a very
close interest in the affairs of the districts
immediately surrounding his theatres, and by
so doing has made himself the outstanding
personality among the independent theatre
owners of St. Louis. He is president of the
M P T O of Eastern Missouri and Southern
Illinois.
Pupils of Perfect Dental
Records Theatre Guests
Boys and girls of the Lydick schools near
South Bend who made perfect dental improve-
ment records during the school year, cele-
brated recently by attending the Palace thea-
tre as guests of the management. More than
100 students were transported to the theatre
in school busses.
He Has Conductors Name
Theatre Instead of Street
A good advertising gag has been obtained
by P. J. Nolan, proprietor of the Avalon thea-
tre, a picturesque house in Ottawa. When
streetcars approach the intersection where the
theatre is located, the conductors call out
“Avalon Theatre” instead of the name of the
street.
EXHIBITORS HERALD-WORLD
45
May 24, 1950
A real decoration was this in the lobby
of the Stanley theatre in Jersey City for
Warner Brothers' “The Sacred Flame.”
Charles P. Carrol is director of pub-
licity for Hudson county of the Stan-
ley-Fabian Corporation.
Cuckoo Theatre Lobby
Makes Cuckoo Week More
Cuckoo for “ The Cuckoos ”
Cliff Work, manager of the Orpheum the-
atre, San Francisco, must subscribe to the
old maxim that “Competition is the life of
trade.” Anyway, when “Cuckoos” was booked
into this house he launched a lot of lively
competition that attracted attention.
First there was the matter of a special
week. The week happened to be National
Music Week and National Egg Week, but
that did not prevent him from starting a
National “Cuckoo” week, with a lot of well-
considered tomfoolery.
The theatre lobby was almost in competi-
tion with the show itself, so cuckoo was it.
The box office was in the form of a huge
minstrel head, with the tickets passed out be-
tween carmine lips. Above this was a clock
with bent hands which revolved in a cuckoo
manner, with a concealed loud speaker making
cuckoo calls and wise cracks. A guffameter
purported to register the laughs in the house.
A large howl of assorted buttons bore a sign
to the effect that these had been swept up
from the floor, after having been laughed off
vests and other attire. A puppet show, with
a performance every twenty minutes, proved
a decided attraction.
Robert Woolsey and Bert Wheeler came
up from Hollywood to make personal appear-
ances the opening week and were met at the
depot with a steam calliope and five hundred
members of the San Francisco News Junior
Club. Reaching the theatre after the parade
they found fifteen hundred more enthusiastic
Juniors, the first performance being for a
special Orpheum-Ncws party. Nuts and candy
were served and after the show the two stars
were kept busy shaking hands, having their
pictures taken and autographing albums.
Rome Has Request Week
For Each of Four Houses
J. Louis Rome, general manager of the As-
sociated Theatres, Inc., operating four neigh-
borhood theatres, had a request week for each
of the theatres. The week was advertised
through the screen and on programs and the
requests werereceived at the door and through
the mail.
Emergency Calls Show Big Fall
Through Erpi’s Regular Service
From a total technical staff of less than 50 engineers, with a pair of pliers as
practically the sole equipment, the servicing department of Electrical Research
Products has grown in three years until now there are offices in forty cities of
the United States and 600 trained engineers within short call of almost every
theatre in the country, says H. M. Wilcox, operating manager of Erpi, in tracing
the rapid development in keeping good sound before the public.
And the result? In December, 1928, there
were 1,000 emergency calls from the 1,000
theatres then having Western Electric
equipment, or a call a month from each
theatre on the average. But in March,
1930, with approximately 4,000 wired
houses, there were less than 700 emergency
calls, an average of one to each 5.7 houses.
No Wiring Diagrams Then
“Three years ago our entire technical
staff totaled less than 50 engineers,” Wil-
cox said. “Their equipment consisted
mainly of a pair of pliers and what they
carried under their hats. No wiring dia-
grams, no operating instructions, no test-
ing instruments and no test films or records
were available.
“With the growing volume of work,
which now amounts to servicing 4,000
Western Electric equipped theatres in the
United States, we had to organize to train
men for this work. It was easy enough to
find people who could tell that something
was wrong. In fact, the majority of movie
audiences could tell that. But it was an-
other matter to put together an organiza-
tion of several hundred men who could
diagnose the disease and prescribe and ap-
ply the remedy.
“We established schools where, among
other things, we deliberately injected
troubles into the sound system — all the
troubles we could think of — and required
our students to clear these troubles.
“Owing to the rapidity of our expansion
it was necessary to obtain men with ex-
tensive experience in handling electrical
communication apparatus, both telephone
and radio.
trie Sound System, we received slightly
over 1,000 emergency calls, an average of
one a theatre during the month. In March,
1930, with 4,000 theatres, we received less
than 700 emergency calls, an average of
one to every 5.7 houses. This is a fair
indication of how the steady operation of
the service department has, in 15 months,
helped to assure program continuity.
“One remarkable instance that occurred
was that of the Blackstone theatre in De-
troit, which ran 24 hours a day for seven
days of the week for a solid year with only
one interruption of five minutes. The result
was obtained by a combination of first class
operation by the house staff, and constant
servicing by our engineers. Without these
two, no equipment in the world could ever
have withstood the strain of such a ‘mara-
thon’ grind.
“It would be hard to duplicate such a
performance; but it has probably been ap-
proached in a good many theatres. It bears
out our contention that good reproduction
requires not only excellent equipment and
proper installation in the first place but
also competent operation by the house and
conscientious inspection and servicing by
trained engineers.”
Speed * ♦ •
Accuracy ♦ .
Reliability
McGalliard Named Teacher
“One of our most capable and experi-
enced engineers, D. C. McGalliard, who
had been through the mill, out on the firing
line, and, in addition, had a flair for teach-
ing, was put in charge of the schools.
“But the mere training of the men was
not enough. It was necessary to equip
them with complete sets of wiring dia-
grams showing the circuits of every piece
of apparatus.
“That, in itself, was a task. It required
200 drawings, necessitating the full time
work of a large staff of draftsmen for sev-
eral months. Even today the constant
services of several draftsmen are demanded
to keep these drawings 'continuously up to
date.
“Every one of our engineers was fur-
nished with test films and records of stand-
ard high quality recording so that the
performances of the reproducing equipment
could be accurately judged.
“The question of communication between
the theatre manager and our field engineer
presented another intricate problem. Time
was a prime consideration. When trouble
does occur it must be remedied with the
loss of as few minutes as are necessary.
“Today we have offices in 40 cities of the
LTnited States, carry an inventory of a half
million dollars of parts, maintain 600
trained engineers within short call of nearly
every theatre in the country and have res-
ident engineers in 200 cities and towns
besides.
“The result is evident in the fact that in
December, 1928, with approximately 1.000
theatres operating with the Western Elec-
"Postal Telegraph
Commercial
Cables
Qll Qmerica
Cables
Wackay Radio
AT LIBERTY
HIGH-CLASS
All requirements and references above
the ordinary. National reputation as
aggressive theatre advertiser and ex-
ploiter. Chain operation and excep-
tional executive with field and personal
representative experience. Four years
with present chain same capacity.
Moderate salary to start. A “Doctor”
for sick theatres and prove it on the
make-good basis. Pleasing personality,
neat and hard worker. Who can use a
man who CAN and WILL?
FORREST C. TEMPLIN
205 Tussing Bldg. Lansing, Mich.
46
EXHIBITORS HERALD-WORLD
THE FRONT IS THE BIGGEST ARGUMENT FOR SELLING A PICTURE. The italics are ours but the creed is that of H. M. Rogers ,
manager, and H. E. Phelps, assistant manager, of the Palace theatre, Sweetwater, Texas. Rogers and Phelps, who close their letter with
a cheery “More power to The HOE Club,” write “The Theatre” as folloivs: “Here are a pair of snaps taken of our front and ushers on
First National’s ‘ Son of the Gods.’ The costumes were made by us at a cost of only $7 for the four, and we have them for another day.
The set was painted on some old wings that had been discarded. In all I would say this front cost, including paint, costumes, etc., about $10,
and the return was many times that. We are always looking for the next number of the HERALD-WORLD and enjoy the many good
ideas sent in by the other exhibitors. We are for them and will certainly do our share in the good work.” A cracking good idea and a
splendid spirit. Many others would help themselves if they adopted the Palace's theory that the theatre front “takes the place of a mer-
chant’s show window.”
May 24, I93C if
Finds Second Greta
But Round of Events
Is Just Begun Then
Leave it to Clarence Laws, manager of the
Fox U. C. theatre, Berkeley, Cal., to do a
neat job of exploitation, once he gets started
on an idea. A case in point is the stunts he
worked in connection with the booking of
“Anna Christie,” featuring Greta Garbo.
When this production was booked Clarence
launched a search in Berkeley for Greta
Garbo’s double and was agreeably surprised
at the number of likely candidates who pre-
sented themselves. In due course, after the
quest had been heralded far and wide,
Berkeley’s Greta Garbo was selected in the
person of Miss Neva Christensen. That would
have ended the stunt for some managers, but
for our Berkeley friend it was just the com-
mencement. Some of the biggest business
men in the city were interested in the affair
and a series of events that lasted more than
a week was launched.
The Hotel Claremont presented Miss Chris-
tensen in a “Night in Hollywood” affair, this
being in the form of a dinner dance at which
moving pictures were taken, the pictures later
being shown at the Fox U. C. The best danc-
ing couple at the dinner dance were presented
with a silver trophy by Miss Christensen. One
of the leading stores provided her with an
elaborate evening gown for the affair and also
several frocks for the film tryout, which also
was screened at the theatre.
POSTER PRINTING
Cards— 1-2-3-4-8-24 Sheets
Type or Special Designed Engraved
Posters
CHICAGO SHOW
PRINTING CO.
222-224 W. Madison St.
RANDOLPH 3217
FILM BUYER
Footages on Late Releases
Footages determined since publi-
cation of the last FILM BUYER
SEC1ION are printed on page 54
This supplementary service will be
printed weekly.
Bread to Make Em
Thin Is Exploited
With “Tanned Legs”
“THE BREAD LINE FORMS ON THE
RIGHT” read a large sign in front of Jen-
sen & Von Herberg’s Liberty theatre at
Seattle. However, the particular bread which
was being exploited in connection with the
film “Tanned Legs” was guaranteed to make
one thin instead of fat.
As the long line formed in front of the
theatre, each patron was given a sample of
the new bread, and a slip on which he or she
was requested to suggest a trade name for
the bread, and then mail it to the Liberty
theatre. Not only was the box office aug-
mented during the week, but the theatre and
the baking company obtained a large list of
prospects for direct mail advertising.
British Adopt U. S. Plans
In Forceful Advertising
British International Pictures are being
made known to the public of England and in
no uncertain terms in the special advertising
campaign in the London trade papers. More
like the forceful and realistic advertising of
American companies are these announcements,
red splashed generously and effectively into
the color scheme, though the influence of
American film advertising upon the Old
Country has been marked before this.
Two of the three reprints sent to this office
from Wardour Films, Ltd., are double trucks,
the third a page.
Police Chief’s Note
Helps Competition
With Rival Theatre
What to do when your competitor has
booked a crook picture for the same days on
which you are to play a similar type produc-
duction? This problem had Julius Lamm,
manager of the Fox theatre at Sheboygan,
Wis., stumped, but not for long.
Lamm’s first step was to invite the chief of
police and family to a private showing of his
picture, “The Woman Racket.” The next day
the chief sent a letter to Lamm commending
the picture in relation to crime and how it is
abated, bringing out in the meat of his en-
dorsement that “Woman Racket” proves crime
does not pay.
Lamm was duly proud and jubilant over
the letter and so went to the city editor with
it, and pleaded his cause so strongly, that the
letter was published.
The letter was headlined : “Picture Com-
ing to Fox, ‘Woman Racket,’ Proves Crime
Doesn’t Pay, Says Police Chief.” Here are
a few excerpts :
“As chief of police of Sheboygan, I natu-
rally welcome every opportunity of getting the
opinions of the world at large, both expert
and non-expert, on the subject of crime. That
is why I accepted the kind invitation of the
Fox theatre management to see the preview-
ing of ‘Woman Racket,’ the picture center-
ing around as desperate a gang of criminals
as the movies have ever shown. The picture
drives home the point that every criminologist
learns through experience. That has been
proven time and time again.”
His closing paragraph read :
“No, you can’t get away with crime. That’s
the lesson my experience teaches me. And
I’m delighted to see it so graphically illus-
trated in ‘Woman Racket,’ which presents a
duel of police and crooks such as I’ve never
seen presented before.”
Portland Telegram Tieup
Precedes ‘ Wild Tigers ” Film
Walter Wessiling, Seattle, representative
of Talking Pictures Epics, has arranged
for the exhibition of several of the large
attractions released by the company, in-
cluding “Hunting Wild Tigers in India”
and “Around the World on the Graf Zep-
pelin.” In connection with the former pic-
ture, shown at the Alder theatre in Portland,
a big tieup was made with the Portland Tele-
gram.
May 24, 1930
EXHIBITORS HERALD-WORLD
47
w
THE SHORT FEATURE
Newspictures
MGMAdds 25 Per Cent to Total
Short Features for New Year
Twenty-five per cent more short features will be distributed by Metro-Goldwyn-
Mayer in the coming season than in the 1929-30 year. As against the 48 in the
past period, there will be a total of 60 comedies, novelties and other shorts, which
with the 104 issues of Hearst Metrotone News will make all in all 164 releases.
KINOGRAMS NO. 5603.— Youth of Italy answers
“call to arms” as Mussolini reviews young soldiers
— Gold Star Mothers on trip to sons’ graves in
France — Graf Zeppelin Hies over England for first
time since war — Boat’s backfire starts $5,000,000
blaze— India's Holy Man, Gandhi, defies British —
International bowwow powwow is held at Oakland,
Cal. — Heet steams in to New York harbor from
maneuvers.
KINOGRAMS NO. 5604 — Gallant Fox, with Sande
up, wins $61,925 Preakness — Revive old spirit of
Merrie England in May Day revels— Nineteen-year-
old sets new flying mark — Build bridge with spin-
ning wheel, and wheel weaves supporting cables for
huge new suspension bridge over Hudson river —
Royal sendoff is given Italy's newest man o’-war —
German canoeists take wild trip.
UNIVERSAL NEWSPAPER NEWSREEL NO. 38-
Tars fight forest fire to save U. S. Naval air sta-
tion— Km unveil busts of Great Americans in Hall
of Fame — Gandhi followers are checked by British
in India — Shower honors on Gold Star Mothers —
Blazing oil sears score as bursting tanks menace
cjty — Splendor of Orient is demonstrated in funeral
of Chinese banker — Fleet and airplane armadas in-
vade Gotham.
UNIVERSAL NEWSPAPER NEWSREEL NO. 39-
Record crowd sees Gallant Fox, with Sande up,
win Preakness — -Twenty-two die in tornado in Texas
— Goldsborough ends flight from coast to coast for
junior record — Prince Humbert’s bride is sponsor
of cruiser — Scores flee from fumes as chemical
blast shakes city — Risk high slide off ledge to test
fire escape.
MGM INTERNATIONAL NEWSREEL NO. 79—
Million in chemicals is lost in New Jersey blaze —
Gallant Fox wins Preakness, with Sande in saddle
— Russia speeds up sleds with airplane motors —
Sixty -five perish in Texas tornado — German canoe
experts risk lives — Navy dirigibles pay graceful
tribute to returning fleet.
MGM INTERNATIONAL NEWSREEL NO. 80-
Beauties of Mount Wilson unfold to air tourists —
Strange church rites at Japanese rice planting — At
52 he celebrates by making high jumps — Vast herd
of cattle quits Mexico for U. S. — Classic dancing
wins Britain’s air cadets — Logs speed to market on
own scenic railway — Daring juggler stunts on Eiffel
Tower peak.
IIEARST METROTONE NEWS NO. 265— French
president is honored at Algiers — -Spectacular fire
sweeps oil plant — India’s great poet, Tagore, sends
message to America — Gallant Fox wins Preakness —
“Uncle Robert” presents his pals of Station WHN.
HEARST METROTONE NEWS NO. 266— Over
Havana with Cuba’s air corps, crack pilots trained
by U. S. army instructors give demonstration of
formation flying — All Siam mourns king’s brother
in strange rites with Royal Guards and Buddhist
priests heading procession — Brooklyn bridge gets
summer coat— Tireless speeders thrill bike fans in
New York races — Kids display own summer styles.
PATHE NEWS NO. 42. — Italians revive football as
played in Seventeenth Century — Twister tears up
town in Texas— Flower festival is held on little
British island of Hamilton, Bermuda — Air fleet
raids Gotham in mimic sky battle of Los Angeles
and two J-ships — Young Tapan parades when Nippon
scouts pass in review before army officers.
PATHE SOUND NEWS NO. 41— Prince and Prin-
cess Takamatsu of Japan sail for Europe and Ameri-
ca on goodwill tour — -Five million fire in New
Hampshire razes 200 homes — South beats North in
soccer cup final as King George watches — -Wellesley
seniors dash through streets in hoop race — Max
Schmeling, Germany’s white hope, arrives — -Ameri-
ca’s seafighters steam home — -Instructor teaches
Washington, D. C., police the latest in knockouts.
PATHE SOUND NEWS NO. 41— Six million gallons
of fuel burn in New Jersey spectacle — Sharkey
begins work for big bout with Schmeling — French
toss bull in Gallic style — Daughter of Morse sees
progress of radio — Bermudans enjoy beautiful flower
festival — Wreckage is left in trail of Texas tornado
— Earle Sande rides Gallant Fox to victory in
Preakness
PARAMOUNT NEWS NO. 83— Five hundred thou-
sand workers in Berlin gather in “Red Square” for
Communist rally — Raid by sea and air made on New
York in mimic battle — Gay old sprinters of earlier
days take to their heels again in Paris race —
Fascisti launch warship, with Prince Humbert and
bride at christening — Boating regatta starts Golden
Gate classics — Passion Play opens at Oberammergau
in Germany.
First of the new groups for next season
are twelve Burton Holmes travel subjects
and eight Hal Roach “Boy Friends” come-
dies. Burton Holmes attained fame as a
travel lecturer more than twenty years ago.
The twelve MGM motion picture subjects
will be diversified in locale and will be
titled “Around the World with Burton
Holmes.” Holmes’ prestige as compiler of
cinema travelogs is attested by the fact
that his six Sunday evening illustrated lec-
tures in the big auditorium of Carnegie
Hall, New York, last winter, were com-
plete sell-outs, with standing room at each
showing.
New Idea in Short Features
The Hal Roach “Boy Friends” series is
a new idea in short feature comedies, one
which Roach has had in mind for several
years. The average of the “Boy Friends”
players is from 15 to 19 years. Members
of the “Boy Friends” troupe are Dorothy
Granger, Mary Kornman, Gertie Messin-
ger, Grady Sutton, David Sharpe and
Mickey Daniels.
The other new season MGM short fea-
ture release groups comprise six Laurel
and Hardy comedies, eight Charley Chase
comedies, eight “Our Gang” comedies,
eight “Colortone Revues,” six dog come-
dies, and four two-reel novelty subjects,
in addition to the semiweekly issues of the
Hearst Metrotone News.
Comedies in Several Languages
The Laurel-Hardy, Charley Chase and
“Our Gang” comedies have been outstand-
ingly successful for several years, and the
total number planned for the coming year
is approximately the same as the number
of last season’s releases. These comedies
are all-dialog, and are to be produced in
several foreign languages as well as in
English. The popularity of Stan Laurel
and Oliver Hardy as a comedy team has
been in evidence the last few months in
Coolidge Bans
Moving Movies
(Special to the Herald-World)
NORTHAMPTON, MASS., May
20. — The Coolidges want no photog-
raphers when they move from here
to the “Beeches” some time this
month. In a letter to a newsreel him
company, the former president stated
that after they were all settled, he
would be pleased to see newsreel
men, but during the process, he would
like to be undisturbed by cameras.
the first-run houses which have played
these comedians’ pictures, and in the record
demand for bookings for the coming year.
The recent Laurel-Hardy comedy, “Brats,”
received equal advertising space with the
feature, “The Ship from Shanghai,” at the
Capitol theatre, New York.
Two of M G M’s talking dog comedies
were previewed recently. “Hog Dog,” the
first of these, was shown at the Carroll
theatre, New York, with “Puttin’ on the
Ritz,” and two others, “College Hounds”
and “Who Killed Rover?” have been com-
pleted, under the direction of Jules White
and Zion Myers. These three comedies
and three others utilizing the services of
trained bloodhounds, bulldogs and other
canine actors, will be released during
1930-31.
Eight Colortones Planned
So popular were the present season’s
“colortone revues,” including “Mexicana”
and “Climbing the Golden Stairs,” that
eight short features of this type are
planned for the new year. No titles have
yet been announced.
In the novelty group of new season
shorts are two features with music — “The
Song Writers’ Revue” and “Gems of
M G M,” together with two sketches, “The
Rounder,” a comedy with George K. Ar-
thur and Dorothy Sebastian, and “Copy,”
a short newspaper drama.
Sig Neufeld Heads
Novelty Shorts of
Tiffany’s Program
Tiffany has signed Sig Neufeld, through
Phil Goldstone, chief studio executive, to
head the Tiffany department, which is to
make unusual short novelty productions.
Neufeld has been associated with Uni-
versal or associated companies for eighteen
years. He was with Carl Laemmle as a
film editor back in the days of the IMP
Company and then joined Stern Brothers
for thirteen years in the handling of its
Universal comedies. Later he was in charge
of Universal’s short feature work.
Three novel feature subjects in Techni-
color are to be made at once by Tiffany,
these to be followed by several series in
the short field.
New Agricultural Film on Grazing
WASHINGTON. — A new film on grazing lias been
released by the Department of Agriculture, and out-
lines the fundamentals of range management for the
maintenance of pasture for sheep in the West.
48
EXHIBITORS HERALD-WORLD
May 24, 1930
w
MUSIC AND TALENT
Demand for Organs Optimistic Note
Houses Order
Installation of
Units at Once
The Change Created by Talking
Pictures Was Only a
Temporary One
By W. S. RUSSELL
Everyone realizes the vast changes
brought about in the theatre through
the introduction of talking pictures.
One thing not realized by too many,
however, is that many of these
changes are only temporary.
Organs For New Theatres
Artists — organists, masters of cere-
mony and acts — have been too prone to
view the situation with pessimism. True,
it has not been encouraging, but time is
required to bring any radical change to
a normal basis.
This week there is an optimistic word
for the organists. This optimistic note
is the demand for organs in theatres now
being reconditioned or erected.
A salesman for one of the outstanding
organ companies has just sold contracts
providing for the installation of 15 or-
gans in as many theatres. These con-
tracts call for installation as early as
delivery is possible.
That in itself is evidence that the con-
dition brought on by the talking picture
was not permanent. It proves the utter
futility of becoming panicky when some
advancement alters existing conditions.
Want Human Element
Theatre managements are learning
daily that, despite the popularity of the
talking picture, the public demands the
personal element.
The motion picture theatre has had
the personal element almost from its in-
ception—the tin-panny piano, the singer
of illustrated songs. This personal ele-
ment can no more be eliminated from
the theatre than the picture itself.
Russell Cook
Russell Cook, better known as Cookie to his
many followers, whose picture appears above,
has just completed a most successful engage-
ment at the Avalon and Capitol theatres.
Cookie is one of the most versatile masters
of ceremonies that I know. Besides singing
and dancing, he plays 14 instruments. He
has a beautiful collection of instruments and
when they are arrayed together they are a
marvelous sight. He played forty-two con-
secutive weeks at the Stratford theatre before
he was transferred to the Avalon and Capitol,
where he has been for the last year. This
week he will play a date for R K O at the
Chicago State-Lake with his band of twelve
men and three acts. The report of his show
will be carried next week in these columns.
Cookie is well known around Chicago. He
had his own band at the Alamo cafe for a
year, and seven months at the Davis hotel.
Jack Meyer
SOLO ORGANIST
At the
FOX -CARLTON THEATRE
Brooklyn, N. Y.
FEATURING ORIGINAL
COMMUNITY SINGING NOVELTIES
STAGE SHOWS
St. Louis Ambassador
Week Ending May 8
Ed Lowry presided over a very peppy stage show
entitled “Aladdin’s Revels” and which featured many
aces of the vaudeville world among its entertainers.
Renic Riano proved a real headliner with her bur-
lesque dancing and charming personality while
Du Callion, the comedian, added to his laurels with
his ladder stunt. He had a good line of chatter
and his antics were much above the average.
The harmonizing of the Cheer Leaders in their
collegiate selections was all that anyone could expect
for the price of admission.
Another very pleasing part of the show were the
Gamby Hale Girls in their beautiful costumes of pale
green and coral with lacy ruffles and large picture
hats and their menacing cheese knives. Their danc-
ing was very graceful and won much applause. Ed
Lowry’s Ambassadorians held up their end of the bill
in their usual high class style.
Milwaukee Wisconsin
Week Ending May 15
Fanchon & Marco’s opening episode in the
“Peasant” Idea is distinctly that of the Old World
representing a peasant village in Europe with several
live goats gamboling about the stage. The 16 Pleas-
ant Peasants in colorful native costumes do their
dance act while the goats perform on the sides of
the stage.
The Diehl Sisters bring a burlesque atmosphere of
old Spain into the act with their dancing and sing-
ing. Their antics are comical and garner good ap-
plause.
General Ed La Vine, a comical doughboy, engages
in several bits of nonsense after which he does some
neat juggling with several balls and ends up by toss-
ing a hammer, heavy metal ball and a bit of paper
about in great style.
“Mysterious Mose” is offered by the Joyboys under
the direction of Roy Dieterich with numerous weird
and mystifying effects. A member of the band 6ings
the song through in a creditable manner.
A rural twist is given the Idea when the female
members of the chorus appear as gingham milk maids
while the male members are rigged up as full fledged
cows. This dance episode is unusual and well done.
June Worth, a petite young lady, gives the audience
a conception of the latest dance twists with much
vim and vigor. The pretty miss is an expert per-
former and gets a big hand.
“Mother o’ Mine’’ in commemoration of Mother’s
Day i6 sung by Roy Dieterich accompanied by the
band. The number is well done and well received.
Johnson & Duker start off their act with a bit
of egg juggling and wind it up by tossing straw hats
about quite promiscuously and in a thoroughly able
manner.
A time-step marathon by the chorus winds up the
Idea. This dance is very well done and calls for
good wind and plenty of leg muscle on the part of
the participants. Several pleasing formations are
obtained which draw much applause from the audi-
ence.
Minneapolis Orpheum
Due to the formation of a children’s EKO-
Orpheum Club, with admission only ten cents for a
three and a half hour show, this theatre has in-
creased its patronage materially during the past
week. The performance starts at 10 :30 with a special
showing of a western film for the children who are
( Continued on page 50, column 2)
May 24, 1930
49
EXHIBITORS HERALD-WORLD
Hollywood
Tunes
(Special to the Herald-World)
HOLLYWOOD, May 20.— Arthur Freed,
lyric writer of the team, Brown and Freed,
has a new partner. He is Harry Woods,
composer of “Side by Side,” “Little Kiss
Each Morning” and other popular tunes.
The new team has completed “Here Comes
the Sun” for M G M’s “March of Time.”
* t' *
Freed’s former partner, Nacio Herb
Brown, has also made new connections.
Sam Goldwyn signed Brown, Bruno Gran-
ichstadten and Edward Eliscue to write
music for Evelyn Laye’s forthcoming film,
yet untitled. Granichstadten left the An
Der Wien theatre in Vienna several weeks
ago. Eliscue is the lyric writer of “Great
Day,” “Follow Thru,” “Lady Fingers” and
other successes.
* * *
Patricia Brox, of the Brox Sisters, mar-
ried Robert Gertenzang here this week. It
was a boop-poop-a-doop wedding.
* * *
L. Wolfe Gilbert and Abel Baer are busy
with the songs for “Love Among the Mil-
lionaires” at Paramount. Clara Bow to star.
* * *
Herbert Stothart has a new contract with
M G M. He completed the score for “March
of Time.”
* 5|: >j:
Elsa Grosser is a new member of Victor
Barravalle’s orchestra at R K O. Elsa was
concert violinist with Carli Elinor for five
years.
* * *'
Elsie Janis is taking a well earned vaca-
tion. She completed work on “Madame
Satan” at MGM.
* * *
Donald Novis, prize tenor and winner of
the Atwater Kent Foundation award two
years ago, is singing “Two Blue Eyes” in
“Eyes of the World” for Inspiration. James
Dietrich is the composer.
* * *
Harry Tierney is working on his third
original musical play for R K O, titled
“Heart of the Rockies.”
* * *
Lawrence Tibbett and Grace Moore will
be teamed in the MGM film version of
“New Moon.” The original Sigmund Rom-
berg music will be heard.
* * *
Konrad Bercovici has secured unpub-
lished music from the gypsy tribes of the
Danube Valley for LTniversal’s “Gypsy Love
Song.” Sam Perry is arranging the music,
which includes five songs.
* * *
“Song of India” is the title of Ramon
Novarro’s next for MGM. The story was
written for Novarro by Achmed Abdullah.
Oriental music will figure strongly in the
picture. Novarro is in New York studying
voice with Louis Graveure.
* * *
One million dollars for 30 days’ work!
Amos ’n’ Andy will get that amount for
work in “Check and Double Check” for
R K O. Harry Ruby and Bert Kalmar are
writing the music' and Mel Brown will
direct. Filming starts as soon as the boys
reach Hollywood.
* * *
Everett Marshall sang 20 songs before
having breakfast at a morning musicale
here recently. TOM HACKER.
VAtiaz
Jack Lavin will join Pat Flaherty, general
manager of the Red Star Music Company,
Inc., and the Fox contingent on the Fox Con-
vention Special leaving Chicago May 23d
bound for Hollywood to view the new Fox
releases for the coming year. Some of their
new songs are “I’m in the Market for You,”
“Devoted” and “Just Like in a Story Book.”
They also have just received the new copies of
numbers in the new Fox Movietone Follies.
Branch Offices Are Added
To Lewis Manne
Butler, Inc.
Lewis Manne Butler, Inc., music publishers, 54
West Randolph St., Chicago, have opened branch
offices in Detroit, Boston, St. Louis, and New York.
The men who are representing this firm in the differ-
ent towns are as follows: Joe Morris has Detroit
and takes in as far east as Pittsburgh. Mr. Ed
Curley has Boston and all New England territory.
Mr. Sam Worley covers St. Louis, Kansas City, and
as far west as Denver. Regarding New York, they
expect to put on Mr. Herbert Walters. The two
songs which are showing are “You Left Me So
Blue” and “Dear Heart.” This firm looks like a
big winner, and within the next six months will be
on the top.
“Theme Song” Week
Link-up with “Hold
Everything”
An enterprising music dealer in Pittsburgh effected
a lucrative tie-up with “Hold Everything,” Warner
Bros, comedy playing in a theatre in that city, when
he inaugurated “Theme Song Week.” “Sing a Little
Theme Song” being a featured number in the pic-
ture, this dealer gave away, with every purchase of a
song from “Hold Everything,” one copy of a theme
song from any of the Warner successes, such as
“Gold Diggers” and “Show of Shows.”
Although the idea originated with the owner of the
shop, at the end of the first day’s showing of the
picture a lobby tie-up had been arranged with the
manager of the theatre, to advertise the free sheet
music. Attendance at the theatre soared, and the
sale of featured numbers in the production broke all
records.
Thomas Sacco Moves to
Larger Quarters
Tommy Sacco, general manager of the independent
Booking Service, announces the removal of their of-
fices due to increased business to more spacious quar-
ters in the Butler Building at 162 North State Street,
Suite 509. They were formerly located in the Wood’s
theatre building. All are invited to visit their new
quarters where they will be equipped to handle every
phase of the modern amusement service.
TALENT
MUSIC
CHICAGO
RUSSELL
SAYS
Some News of This Week and Last. . . . This is
good news, the orchestra will remain at the Granada
theatre to render classical selections with Lou Kosloff
as personality leader. The orchestra will also be
used in concert work. . . . Has everybody secured a
copy of the Motion Picture Almanac? If not, do so
now as they are moving very fast. . . . Erwin Barg
has informed me of a new baseball league. All the
orchestras in town have a ball team of their own
and have been continually challenging the Music
Publishers so Erwin has formed the Music Publishers
team called “The Rythm Wreckers.” Below is listed
the line-up which consists of only Music Publishers.
Erwin Barg (Milton Weil Music Co., Inc.), Uni-
versity of Illinois, first base.
Ward Perry (Remick Music Corp.), Notre Dame,
second base.
Sid Lorraine (Ager, Yellen & Bernstein) Perdue
University, third base.
Jack Perry (Irving Berlin, Inc.), Northwestern,
center field.
Jimmie Cairns (Santly Bros.), Wisconsin, right
field.
Billy Stoneham (Shapiro, Bernstein & Co.), Ohio
State, left field.
Carl Hofle (Leo Feist, Inc.), University of Maine,
pitcher.
Chas. Newman (Harris & Newman), Iowa, catcher.
Joe Manne (DeSylva, Brown & Henderson), Chi-
cago, short stop.
Lew Butler (Lewis & Butler), Jewish Lodge No.
67, mascot and water boy.
The umpire will be Frank Shaw. Substitutes A1
Beilen, Milton Weil, Willie Horowitz, Harold Lee and
Joey Stool.
They have booked games with the following or-
chestras: Jimmie Garrigan, Ted Weems, Danny
Russo, Wayne King, and Benny Meroff. The first
game took place last Tuesday. Sure would like to
have seen the game. Be sure to watch this column
for further news of the Rhythm Wreckers. . . . We
learn from our Hollywood office that A1 Dubin and
Joe Burke have purchased an Isotta-Fraschini that
is owned jointly. They have been zooming around
Hollywood Boulevard. . . . Armin Hand will be re-
tained to direct the overtures and Fanchon and
Marco units at the Capitol theatre after June first.
. . . Cookie and His Orchestra opened at the State-
Lake Saturday and hopes to have a route on R K O
shortly. . . . Due to John McFarlane’s untiring ef-
forts in suppressing the selling of sheets printed
with choruses of popular music I believe it has been
entirely stamped out. Last week he was instru-
mental and in fact served the papers on two of the
worst offenders that will possibly cost that two hun-
dred and fifty dollars for every chorus they printed
and believe me this will run into a few thousand
dollars. . . . Ransley has moved his offices from the
Woods Building to his studios on West Randolph St.
. . . Irving Ullman will move into his new offices.
Room 801, in the Woods Building on Monday. He
has some new tunes that will shortly be heard from,
also Joe Morris will be in town this week so be sure
to drop in and 6ay hello. . . . Clarence Parrish is
using a large quantity of hankerchiefs lately. He
Is Dancing with Tears in His Eyes and a Broad
Smile on His Face because of his new hit of the
same name. ... Of course all know Paul Ash is in
town to celebrate the anniversary of the opening of
the Oriental. . . . Some more good news, the Mis-
souri theatre in St. Louis will return to presenta-
tions after an eighteen months sound policy. . . .
Detroit will try the drawing power of six master of
ceremonies the week of June 6 at the Michigan thea-
tre. A1 Morey and Lou Kosloff, former M. C.’s of
Detroit, with Del Delbridge, Monk Watson, Sammy
Diebert and A1 Donahue will complete the show.
. . . Have you heard that Harry Gourfain is now on
the coast to produce shows for Publix that will show
in San Francisco, Seattle and Portland ? . . . Also
Publix will use acts in Dallas, Texas, to supplement
the film bill. . . . Understand Charley Hogan will
take desk space in the William Morris office. He is
the booker for the Capitol theatre. . . . Frankie
Masters sang a Santly song last week that I’d say
was a great plug.
50
EXHIBITORS HERALD-WORLD
Hay 24, 1950
Before the
Mike
By BOBBY MELLJN
Dorothy Bowen, well known young concert soprano,
was featured as guest artist on the Armour Hour,
last Friday, May 16th, from the Chicago NBC stu-
dios. Miss Bowen was ably assisted by Josef Koest-
ner and his Orchestra of thirty pieces and the Ar-
mour Chorus in a program of favorite old melodies —
The Ashley Sisters have decided to stay in Chicago
and broadcast over station WGN instead of KMOX,
St. Louis, Mo., as previously reported in this column.
This surely is a treat for their many radio fans.
* <« #
Harriet Lee, who is featured on many Columbia
Broadcasting Chains, out of their elaborate New York
6tudios, is a Chicago product, having been featured
on many local programs originating from the Ter-
race Garden 6tudios located in the Morrison Hotel — -
Following the success of the many darky dialect
teams over the country has come a wave of Weber-
Fieldians. Ned Becker and Billy Doyle at WCFL,
Chicago, are making this type of entertainment more
popular with the radio fans every day.
* * #
Harry Monroe, continuity writer, has achieved the
distinction of having the Theatre Guild Magazine
accept a one-act play he had recently written. Titled
"Penelope,” the playlet will appear in the journal
of this famous dramatic organization in an early
issue — An inquiry into the source of the excellent
special arrangements heard weekly on the National
Broadcasting Chain Studebaker Champions program,
discloses Carroll Huxley as their creator.
* * #
The realism of sound effects almost caused havoc
during a recent NBC "Wonder Dog” broadcast. Tom
Corwin, effects man, creating a dog bark effect and
a wild bull bellow at the same time caused no little
consternation among the actors for a moment, so
vivid were his efforts — Ben Selvin, Columbia Orches-
tra leader, whose recording of “Dardanella” was the
first to reach over a million in sales, has "canned”
more than five thousand songs.
* * *
The business of creating airplane sound effects in
one of the Chicago studios brought out a thrilling
story from one of the broadcasting company’s pro-
duction men — F. G. Ibbett, in charge of this par-
ticular sound production, after much questioning, re-
luctantly disclosed the fact he had been wounded in
an air fight while on duty with the British Royal
Air Corps during the late war, in the near east —
Abe Lyman and his orchestra may replace Ted
Weems’ band at the Granada Cafe on the near
south side. A1 Quodback is erecting an addition for
outdoor purposes.
• * *
Marty Stone, orchestra leader at the Congress
Hotel, is a graduate of the University of Michigan
in Marine Engineering, and played first violin in the
University’s Symphony Orchestra. Marty feels that
the thrill of leading a band is much more greater
than being inside a submarine two hundred feet
below the sea level — Victor Young, conductor of the
studio orchestra at WGN, has just written another
hit 6ong which will be put on the market within
the next few weeks.
* • *
The Wanderers, a marvelous quartette under the
direction of Eddie Freckman, arranger for Irving
Berlin, are being featured over the Columbia Broad-
casting System and station WGN. These boys have
great voices and judging from their fan mail are
one of the most popular "foursomes” on the air
today — Harry Sosnik and his orchestra, opened at the
Blackhawk Cafe last Sunday — The band is exceed-
ingly good and should come over WGN great.
* * *
Jules Herbeveaux, orchestra leader at station
KYW, informs me that when the studio moves to
their new headquarters May 22d, the members of the
band will be required to wear 6mocks — Should a
member of the orchestra be ill, can you imagine,
Jules, phoning Jimmy Petrillo for a substitute that
can wear a size 38 smock — Hello, Les Kaufman, your
letter sure was funny and was certainly appreciated
by yours truly.
Danny Russo and His Edge water Beach
Mariners are now broadcasting over the
N. B. C. chain each and every Monday eve-
ning between eleven and twelve o’clock. And
what music, well to provei what I say the
amount of fan mail received by Danny every
day in the form of requests would astound one.
He opens the Beach Walk on June 14th and
believe me or better yet I’ll bet it will be
filled to capacity the opening night with his
host of friends alone to say nothing of his
followers.
STAGE SHOWS
( Continued from page 48, column 3)
shooed into the balcony. After the presentation of
the western, the theatre turn6 to its regular show.
Although Sylvia Clark, "Vaudeville’s Little Buf-
foon,” is the accredited headliner on the program at
the R K O-Orpheum this week, it is the "Lights and
Shadows” number that romps away with the major
portion of the favorable comment. Originally spotted
to close the bill, its reception was so enthusiastic that
it has been moved up to the headline position, with
Miss Clark in the close.
“Lights and Shadows” opens with two girls doing
a song number, there heads protruding from the
curtain done up to simulate beds. They introduce
the first episode in the act, done in effective lights
and shadows with the performers appearing as Negro
dancers and singers on a levee. This is a novel
stunt never done here previously, and the black
bodies, silhouetted against a light blue back drop,
dimly lighted, is weird but arresting.
After this levee scene, there are specialty dances by
Margaret Reynolds and Clara Dingwall, Eleanor
Rumrill, the Three Terros, the Orphues Duo, the
Way burn Sprites and Linton. However, by far the
most outstanding performer is Azilee, a marvelously
6upple dancer with daintiness and grace, who is the
principal figure in a "Boudoir” at court presentation,
in which 6he takes the part of a dancer at the
French Court just before the revolution. All and
all. this is the best act offered at the R K O-Orpheum
in many weeks.
Loma Worth, playing a vast variety of musical
instruments a la Boyd Senter, tricks out her con-
tribution to the bill with a bit of dance and a song
that could have been omitted to the improvement of
her offering.
Pressler and Klaiss get good results from their
song, chatter and foolery at the piano. Miss Clark,
working hard and revealing herself as an excellent
showwoman, does her impersonation of the Bowery
girls discussing a performance of “Romeo and Ju-
liet,” leads the orchestra from the stage, makes a
strong impression.
A1 Rudd and His R K O-Olcans have an overture,
and the picture of the week is “He Knew Women,”
the screen adaptation of the stage play by S. N.
Behrman, with Lowell Sherman in the principal role.
San Antonio Majestic
Week Ending May 15
Eddie Pardo, supreme idol in the hearts of Ameri-
can vaudeville fans, heads the Big Time vaudeville
program at The Greater Majestic Theatre here. Eddie
is remembered in San Antonio for his previous ap-
pearances, in revues and individual acts. This season
he is supported by two talented and capable stage
beauties.
On this bill al60 is Franklyn D’Amore’s "Vaude-
ville Surprise” which combines real good singing,
dancing and some very clever gymnastic specialties.
D’Amore is assisted by Jack Lane and Ethel Trues-
dale. This act goes over great and received its share
of applause.
Everret Sanderson, America’s versatile entertainer,
playing several musical instruments and singing his
famous cowboy numbers scored a big hit with the
local patrons, as many San Antonians still remember
frontier days and songs of the range. Mr. Sanderson
is also assisted by two clever artists — Nanone Nadon
and Ellis Thornbrooke.
The real surprise of the show is Marc Nathal, whose
disguise and manner lead the audience to think him
a trained ape. He is billed as “The Monkey Man.”
On the screen is offered "Harmony at Home,” with
the sterling stage comedian, Wm. Collier, Sr., and
an all-star cast. This picture is an adaptation of
Harry Delf’s popular stage play "The Family Up-
stairs.” A good talking comedy, newsreels and
various short subjects conclude the screen entertain-
ment. The Majestic Music Makers render many
popular musical numbers.
Philadelphia Mastbaum
Week Ending May 16
Fannie Brice, in person, singing, dancing and
clowning as only Fannie can, dominated the stage
show at the Mastbaum this week.
Fabien Sevitzky, guest conductor, led the Mast-
baum Symphony Orchestra in a brilliant interpreta-
tion of the overture, “Hungarian Dances.”
The stage show opened with a fireside 6cene
showing Fannie Brice dressed as a grandmother
discussing the school days of her youth with her
granddaughter. The orchestra struck up the song.
“School Days” and a group of boys and girls entered
as the scene shifted to a school room with Fannie
Brice looking very prim and dignified as a teacher.
Various members of the class sang and danced.
Then Borah Minnevich and his harmonica band
dressed as street urchins took the center of the stage
and how those youngsters can play. They played
"Dark Eyes” in a finished manner that would have
done credit to a much older group of players. The
ensemble possessed sufficient volume to give a color-
ful, almost orchestral effect to the composition, which
combined with its dynamic shading turned it into a
masterpiece of the harmonica. The modulation of
the prelude to "Dark Eyes” was splendid and the
solo parts played by a little Jewish boy and a
colored boy were especially outstanding. The leader
spoiled the effect of the composition by interspersing
slapstick comedy while the boys were playing. Min-
nevich played on the harmonica the well known aria
from Thais, “Thy Voice, Dear Heart,” and he too
gave a very excellent interpretation.
Fannie Brice in a charming green costume, gave
a spirited monologue impersonating a Jewish mother
with her children on the beach, which was heartily
applauded. A quick change and Miss Brice appeared
in white and danced a burlesque of the “Swan Song”
before dark velvet curtains. Comedy and artistry
were combined in this number to an unusual degree
and even as the audience laughed at the ridiculous
antics of the star they were compelled to admire
the grace which characterized every movement.
In honor of Mother’s Day, Willie Robyn sang,
“Mother of Mine” in a clear tenor.
Stuart Barrie, popular organist and master of
ceremonies at the Mastbaum theatre during a year’s
engagement, which terminated last January, will re-
turn as guest organist for the week starting Friday,
May 23rd. Fabien Sevitzky, conductor of the Phila-
delphia Chamber String Simfonietta, remains another
week as guest conductor of the Mastbaum Symphony
Orchestra.
UNIFORMS I°trtahc0hu4e COSTUMES SESJSU* BROOKS
EXHIBITORS HERALD-WORLD
51
j May 24, 1950
Hell Everybody — Radio Survey Week Ending May
16th, 1930 (From 6 P. M. to closing over the five
important stations) — WEAF — WJZ — WOE — WABC — -
W'MCA.
Times
“If I Had a Girl Like You” (Feist) 36
I “I’m in the Market for You” (Red Star) 31
"Be Careful with Your Eyes” (Santly Bros.).... 26
“Blue Is the Night” (Robbins) 26
! "Telling It to the Daisies” (Remiek) 23
t “Exactly Like You” (Shapiro, Bernstein) 22
"Dancing with Tears in My Eyes” (Witmark).... 21
"Moon Is Low” (Robbins) 21
"Give Yourself a Pat on the Back” (Santly
Bros.) 20
II “Sing You Sinners” (Famous) 18
* * *
Sam Serwer, director of music publicity and ex-
ploitation for Warner Brothers, is responsible for
the ingenious conception of the title-page for Walter
Doyle's newest song, "To the Steins.” This title-
page has been attracting more than the usual amount
of favorable comment.
Serwer decided to have all the "Steins” he could
find autograph the large stein (empty) which ap-
pears on the title-page. Various "Steins” in the
Warner Bldg., and many outside Stein acquaintances
of Mr. Serwer affixed their signatures to the title-
page and the autographed beer bowl appears as a
prime example of truth in advertising. M. Witmark
and Sons publish “To the Steins.”
** * #
To Ted Meyn, one of Loew’s “ace” organists, goes
the desti notion of being the first organist to start
community singing, while 200 feet in the air. It
happened this way : while riding on one of Coney
Island’s roller coasters, in which Meyn and yours
truly were seated in the front seat, the d thing
got stuck just before it reached the top and the
trainload, after being perched up there for about 15
minutes started to get panicky, so Ted got the bright
idea of having the "audience” sing. We, being in
the front seat, turned to the rest of the riders and
Ted told them that he would lead them in a com-
munity sing. After singing, “Happy Days Are Here
Again” (Ager, Yellen, Bernstein) and “Am I Blue”
(Witmark), we finally finished our ride, to a tre-
mendous reception from the thousands of people
watching us from the street. This is really authentic,
so we’ll "Check and Double Check” (Feist) it.
* * *
Talking of radio romances (of which no one was),
here is a real one. Two or three years ago. Bon
Walker, who has been heard on many of the big
chain programs and theatres, and who has the most
wistful tenor voice on the air, was known throughout
the country as one of the sweetest singers on the
vaudeville stage. He played in every theatre and was
tremendously popular. Two years ago he was in an
auto crash in Texas. When he left the hospital he
was on crutches. One leg was ten inches shorter
than the other. Physicians gave his case up as hope-
less. He came to New York and became a radio
singer. He needed a piano player, 60 a friend intro-
duced him to Joan Tschogl, a local college girl.
Their friendship ripened into love and six months
ago they became engaged. They are to be married
at the Little Church Around the Corner, June 28th,
after Joan has graduated from College. Here’s the
marvelous part of it. Joan noticed that only one of
her boy friend’s legs was injured so she made him
discard one of his crutches. The injured leg imme-
diately began stretching. Then she made him dis-
card the other crutch for a cane. Today his legs
are of equal length, and he walks with a slight lamp.
Doesn’t it remind you of the Feist song, “Funny,
Dear, What Love Can Do.”
* * *
Cliff Hess and Joe Young have written a new song
which Remick’s are publishing, called, “It’s a Long,
Long Road I’m Travelin’ On (But I Got Good
Shoes).” It is being used extensively by radio and
theatre orchestras and will soon be out in slide
form for organists.
ORGAN SOLOS
Eddy Hanson (Century Chicago) called his solo this
week, “Well I’ll Tell You.” The idea being his re-
ceiving a number of letters and answering them
with a comedy vein through the medium of slides on
the screen. The popular tunes he used were, "Crying
for the Carolines,” “With You,” “There’s Danger in
Your Eyes, Cherie,” and the “Stein Cong.” This solo
really made the audience applaud and of course this
forced Eddy to please with an encore. Hanson dur-
ing the course of the solo had Ned Miller 6ing, “If I
Had a Girl Like You” that pleased.
Max Marlin (Bronx, N. Y., Fairmount) offered a
pleasing community-singing stunt this week, which
he called, "Love Songs.” As organ rose, Mr. Marlin
played a snappy and rhythmatic arrangement of the
“Love Parade,” which is also the title of the featured
picture here this week. A cleverly arranged “story”
on slides explained the “whyfor” of the novelty and
then Marlin played the following songs. “I’m Fol-
lowing You,” "Til We Meet Again,” "If I Can’t
Have You” and closed with, “Let Me Call You
Sweetheart,” to a very good reception.
Marlin is not only popular for his musical ability
and because he is the organist at this house but
because he has been here for a number of years
and is personally acquainted with most everyone in
the neighborhood.
Bob West (Brooklyn, N. Y., Fox) presented one
of his own community-singing novelties, which he
entitled “The Lung Tester.” As West opened and
explaired his solo, spotlight flashed on a huge spe-
cially built thermometer which registered weak, me-
dium, strong, etc. A large bulb at the top, was the
only difference from the regular thermometer.
A red liquid played up and down and audience
sang the following numbers: “Should I,” "Lazy
Louisiana Moon,” a special to "There Are Smiles.”
"I Have to Have You,” "Old Grey Mare” and “Stein
Song.” The last named song was used for the grand
finish in which the bulb was broken by the singing
of the audience. This was a cleverly worked out
novelty and West received the good reception that he
deserved.
Louise M. Roesch (Brooklyn, N. Y., Strand) of-
fered a novel and interesting singing novelty in her
“Song Clock.” Orally, through “mie” Miss Roesch
explained the workings of the song clock, cleverly
introducing the first singing number, "Happy Days
Are Here Again.” The second number, "Cottage for
Sale.” was beautifully sung by Miss Roesch, in a
well trained voice. A very fine reception was ac-
corded her. A clever introduction to the “Stein
Song,” which the audience lustily sang, closed this
pleasing solo.
Lloyd Hill (Wild Oscar) (New York Loew’s 175)
presented another of his original microphone novel-
ties which he entitles. “Oscar’s School of Broadcast-
ing.” This week, after playing, “Telling It to the
Daisies” as a preliminary song, Hill orally, through
"mic” announced the names of request numbers in
his program and then in a showmanly manner, in-
jected a lot of humor in a story of an illiterate boy,
which "warmed” the audience up and put them in
a good singing mood, for the following songs; “Under
a Texas Moon,” and Victor Herbert’s. "Kiss Me
Again.” Hill, himself, sang a chorus of “Telling It
to the Daisies” for which he was rewarded with a
very good hand. A chorus of "Kiss Me Again” was
first played by Hill, in concert style and then sung
by the audience for the grand finale.
BEST SELLERS
Week Ending May 17th
No. i
“When It’s Springtime in the Rockies”
— ( Villa Moret).
No. 2
“ Stein Song” — (Carl Fischer).
No. 3
“Cottage for Sale” — (De Sylva, Brown
& Henderson).
No. 4
“Moon Is Low” — (Robbins Music
Corp.).
No. 5
“There’s Danger in Your Eyes”—
(Irving Berlin).
“Under a Texas Moon” — (Remiek
Music Corp.).
“Should I” — (Robbins Music Corp.).
“Telling It to the Daisies”— (Remiek
Music Corp.).
“Happy Days Are Here Again ” —
(Ager, Yellen & Bornstein).
No. 6
“On the Sunny Side of the Street”—
(Sha piro B erns tein ) .
“Dancing with Tears in My Eyes” —
(Witmark & Sons).
“I’m in the Market for You” — (Red
Star Music Co.)
“Molly” — (Ager, Yellen & Bornstein).
“It Happened in Monterey”— (Leo
Feist).
“With You”- — ( Irving Berlin).
“Sing You Sinners” — (Famous Music
Co.).
“Singing a Vagabond Song” — (Santly
Bros., Inc.).
“Blue Is the Night” — (Robbins Music
Corp.).
“I Never Dreamt” — (Santly Bros.
Inc.).
"TELLING IT TO THE DAISIES (But It Never
Gets Back to You)” — (Remiek Music Corp.) — With
Spring coming on, this number is quite appropriate.
Written up very cleverly by a combination of writ-
ers who have always been successful with this type
of song. Lyric by Joe Young, music by Harry
Warren.
* * *
“WASHING DISHES WITH MY SWEETIE”— (De-
Sylva Brown & Henderson) — A clever idea with a
fox trot medley that looks like a big song. Is being
heard everywhere and should be a big seller. Words
and music by Peter Dixon, Tom Neeley and Dave
Ringle.
* * *
“PROMISES” — (Santly Bros.) — A fox trot melody
with a pretty lyric that ought to sell. By A1 Sherman
and A1 Lewis.
* * *
“JUST LIKE IN A STORY BOOK”— (Red Star
Music Co.) — A cute idea in this theme song from
“High Society Blues,” a new Fox picture. This
firm is branching out and has just arranged to have
Chicago representation. Lyric by Joseph McCarthy,
music by James F. Hanley.
* v *
“MY KALUA ROSE”— (Chappell Harms, Inc.)—
The theme song of the Warner picture, “Isle of
Escape.” As the title denotes, it’s an Hawaiian num-
ber and is very pretty. Lyrics by A1 Bryan, music
by Eddie Ward.
* *f *
“YOU LEFT ME SO BLUE”— (Lewis, Manne &
Butler) — A new local firm 6tarts off with a fox trot
that has as its writer two well known leaders. It
is a very pretty number and it should sell. Words
and music by Vic Young, Phil Hopkins and Danny
Russo.
52
EXHIBITORS HERALD-WORLD
May 24, 1950
CLASSIFIED
Advertising
Ten cents per word, payable in advance. Minimum charge,
^ $1.00. Copy and checks should be addressed Classified Ad Dept. ^
Exhibitors Herald-World, 407 So. Dearborn St., Chicago, 111.
The Recognized National Classified Advertising Medium
Sound Equipment Bargains
DA-TONE sound screens a foot, 60c. Beaded sound
screens a foot, 75c. Synchronous Yt H.P., motors,
$50.00. Ys HP. variable speed motors, $27.50. Large
hub two-thousand foot reels, $2.00. Imported Mirror
Arc mirrors guaranteed finest made 7", $6.00. Film
Speedometers, $14.75. New Simplex magazines, up-
per, $19.75; lower, $29.75. Large half size lenses,
$25.00. Gundlach lenses, $5.00. Mazda regulators,
$37.50. Lens polish, a pint, $2.00. New Strong
rectifier tubes for 30 ampere, $13.50; for 15 ampere,
$7.25. Heavy film splicers, $6.00. Mazda globes for
any machine, discount 10%. Sure-fit Simplex parts,
discount 10%. Two Simplex machines like new with
new Strong Low -intensity lamps and G. E. low-in-
tensity generator, $1175.00. Powers 6B Mazda ma-
chine good as new, $300.00. Two Powers 6B bases,
$150.00. Any size carbons National Bio. Electra
Discount 10%. Two Strong low-intensity lamps,
demonstrators, $300.00. Two Strong 30 amperes rec-
tifiers slightly used, $250.00. Two Powers 6B ma-
chines complete with heavy Grimes Turntables ready
for sound projection guaranteed best made, $900.00.
Write or wire us your needs. Twenty years in the
theatre supply business. You take no chance when
you order from the Western Motion Picture Co.,
Danville, 111.
BUY AT WHOLESALE— 40%— OR BETTER—
Simplex or Powers Sound Heads, $300.00; Rochester-
Made Turntables, weight 150 lbs., $98.00; Samson
Pam 250 Amplifiers $59.50; Audak Professional Type
Pickups, $27.50; Speedometers, $12.50; Wright-De-
Coster Speakers, $29.40. Jensen Speakers. $19.50;
Exponential Horns, $87.50; Giant Dynamic Units,
$59.50. Tubes 40%. Photocells, $14.95; Exciter
Lamps, $1.19; Optical Systems, $39.50. Write us
your needs. Address Service-On-Sound Corp., 1600
Broadway, New York, N. Y.
Miscellaneous
THEATRE LOBBY FRAMES— Manufacturer to
you. Low cost. Address Gem Frame Company, 2805
Brighton, Kansas City, Mo.
BANNERS — 3x10, cloth, $2.00; paper, $1.50.
Scenery. Address Pueblo Signs Shop, Pueblo,
Colorado.
100 LIGHTING STUNTS WITH CHALK, $1.00.
Address Sailor Chris, 2926 Garfield, Kansas City,
Missouri.
FROZEN KUSTURD MACHINES— Photos, par-
ticulars now ready. Address New International
Frozen Kusturd Machine Co., 17 East 37th St.,
Indianapolis, Indiana.
TRAILERS ON ALL FEATURES. Reasonable
rentals. Address Worldscope Sendee, Box 4673, Kan-
sas City, Mo.
Stationery
“NEARGRAVURE” (“Neargravurembosso” plate-
less embossing) processes. Special Neargravure 250
envelopes, 500 8 Vi'x.TVx" letterheads $3.33, or 8^x1 1"
$4.44, postpaid. Sollidays, EXH-124, Knox, Indiana.
Equipment for Sale
FOR SALE— PHOTOTONE NON-SYNC. Good
as new with cueing rack and 200 records $225.00.
Minusa screen, 11x14, $15.00. Address Starette The-
atre, New Castle, Indiana.
TWO ACME S. V. E. PORTABLE projectors, like
new $75.00 each. Address DeVaul’s Films, Oneonta,
N. Y.
MOVIEPHONE SOUND ON FILM TALKING
equipment complete, for Powers 6A or 6B. Used two
months, lost lease. Will sell for $500.00 cash. Ad-
dress Liberty Theatre, Holbrook, Arizona.
PRACTICALLY NEW HALF SIZE CINEPHOR
lenses, also quarter size. 2 good used Simplex Pro-
jectors with G. E Mazda. 2 Simplex Mazda with
National regulators like new. 2 new variable speed
motors. Prices right. Address Box 492, Exhibitors
Herald-World, 407 S. Dearborn St., Chicago, Illinois.
FOR SALE— FOUR DYNAMIC SPEAKERS.
Also 400 opera chairs. Write Nebraska Theatre
Corp., 2814 Leavenworth St., Omaha, Nebraska.
TWO SLIGHTLY USED TURN-TABLES, com-
plete with Audak pick-ups and fader, $65.00 each.
Address Charles Mason, 240 Columbia Avenue,
Rochester, New York.
MOVIE-PHONE DISC EQUIPMENT for Sim-
plex, guaranteed good condition. Instructions for
installing. $350.00 cash. Address Mission Theatre,
Dalhart, Texas.
FOR SALE — 1 Holmes Portable Projector and
8x10 Raven Halftone Screen. Both for $125.00 cash.
Address Strand Theatre, Jesup, Georgia.
FOR SALE— 280 VENEER THEATRE SEATS
50c each. Phototone Non-Sync., good as new with
200 records $250.00. Address Lyceum Theatre, Terre
Haute, Indiana.
SOUND MIXER — Makes all dialog clear, sharp,
takes out mushy, barrel like tones, sweetens sour
music. Only $25.00. One weeks trial. Address
Service-On-Sound Corp., 1600 Broadway, New York,
N. Y.
BARGAINS, DEMONSTRATORS— New and re-
built projectors, reflector arcs, generators, rectifiers,
lenses, Movietone masks, motors, lowest prices. We
take output several factories. Time sales. Address
Service-On-Sound Corp., 1600 Broadway, New York,
X. Y.
FOR SALE— PHOTOPHONE NON-SYNC., 7
months old, 150 records, $190.00. Address Galen The-
atre, Marysville. Pa.
THE TALK OF THE TALKIES— Synchronized
reproducers, new 1930 models for lease at $5.70 a
week. Rentals give you ownership. Address Life-
tone Service Incorporated, Oregon, Illinois.
BRAND NEW SOUND RECORD CABINETS—
Regular selling price $55.00 each — now on special sale
at $40.00 each. Address Box 4S9, Exhibitors Herald-
World. 407 S. Dearborn St., Chicago, Illinois.
2 REBUILT SIMPLEX MACHINES, double
bearing intermittent movements, with five-point pedes-
tals at $450.00 each. Address Box 481, Exhibitors
Herald-World. 407 S. Dearborn St., Chicago, Illinois.
THEATRE EQUIPMENT BARGAINS. We can
save you money on anything you want. Write for
prices. Oldest independent theatre supply house in
America. You take no chance when you buy from
the Western Motion Picture Company, Danville, 111.
FOR SALE— STEEL PROJECTION BOOTH for
one machine. $10.00. 2 1014x1314 feet GOT.D
FIBRE SCREENS. $25.00 each. 2 Mazda LAMP-
HOUSES with transformers, $50.00 each. Address
Rio Theatre, Oak Creek, Colorado.
FOR SALE— TWO PACENT DISC EQUIP-
MENTS Complete. Cost $2860, will sell for $800.00
cash. Address Liberty Theatre, Peru, Indiana.
MOVIETONE SOUND TRACK MASKS FOR
POWERS PROJECTORS, $6.00 per pair. Satisfac-
tion guaranteed or monev refunded. Address Preci-
sion Mask Co.. 4026 West Florrisant, St. Louis, Mo.
FOR SAT.E — TWO KERSTEN 12 FOOT
TALKIE HORNS with units. Bargain. $25.00 for
the pair. Address Walter Hohfeld, Elite Theatre,
Greenleaf. Kansas.
“CAN YOU INSTALL YOUR OWN SOUND?”
Others have at a great saving. Detailed prints and
photographs are furnished. Write for prices and
terms. Address The Lifetone Co., Oregon, Illinois.
BIG BARGAINS in rebuilt Simplex Powers 6-B
and 6-A motiograph machines, all motor driven, in
guaranteed condition, as well as used low intensity
arc reflector lamps with or without machines at
reasonable prices. Big stock of rebuilt exhaust and
oscillating fans for AC and DC current. Generators,
all makes, ticket selling machines, film containers, all
at bargain prices for immediate shipment. Write for
bargain list. Address Illinois Theatre Equipment
Company, 1029 S. Wabash Ave., Chicago, Illinois.
THEATRE EQUIPMENT, new and used. Opera
chairs, projectors, screens, generators, rectifiers, re-
flecting arc lamps, etc. Write for bargain list and
catalog. Address Movie Supply Co., 844 Wabash,
Chicago, Illinois.
FOR SALE — Reflector Arc Lamps ana accessories,
also guaranteed rebuilt Powers 6-A and 6-B and Sim-
plex Heads. Best prices. Write Joseph Spratler,
1214 E. Ninth Street, Chicago, Illinois.
Managers’ Schools
WANTED THEATRE EMPLOYES to learn
modern theatre management and theatre advertising.
The Institute’s training leads to better positions.
Write for particulars. Address Theatre Managers
Institute, 325 Washington St., Elmira, N. Y.
Positions Wanted
EXPERIENCED SOUND PROJECTIONIST
wants steady job. Go anywhere. State salary, ref-
erences. Address Wayne Smith, Eureka, Illinois.
OPERATOR, EXPERIENCED ON WESTERN
ELECTRIC and R. C. A. PHOTOPHONE system or
silent pictures. Go anywhere; references. Address
Alex Branik, 3486 Brush St., Detroit, Michigan.
THEATRE MANAGER DESIRING CHANGE,
preferably South or West, married, go anywhere.
References; successful record. Two weeks’ notice
necessary; at present employed major chain. Handle
any type theatre or group, executive capacity. Thor-
ough experience all branches business. All replies
will be answered. Wire or letter. Address H. Nella,
Majestic Hotel, Utica, N. Y.
MANAGER— AT LIBERTY MAY 15; experi-
enced ; references ; will go anywhere, but prefer Chi-
cago. Address Box 491, Exhibitors Herald-World,
407 S. Dearborn St., Chicago, Illinois.
ARE YOU LOOKING FOR SOMETHING
DIFFERENT IN ORGAN SOLOS? I have it!
Eight years experience any style of solo. Can be
billed as a M. C. Singing Organist. Will go any-
where. Address Box 476, Exhibitors Herald-World,
407 S. Dearborn St., Chicago, Illinois.
WESTERN ELECTRIC OPERATOR. Age 21,
experienced, go anywhere. Address P. O. Box 89,
Richmond, Indiana.
AT LIBERTY— PROJECTIONIST. Experience
on silent and talkie equipment, can give reference;
will locate anywhere. Address R. E. Huard, 34 Bond
St., Battle Creek, Mich.
PROJECTIONIST, SOUND OPERATOR, fifteen
years experience; write or wire. Address Barney
Ludesher, 1493 Washington St., Dubuque, Iowa.
FORMER WESTERN ELECTRIC SERVICE
ENGINEER SEEKS POSITION as Acoustic and
Projection man in a theatre. Nine years Radio
Amplifier and Public Address Experience. Can op-
erate. Address Box 400, Fort Jefferson, L. I.,
New York.
YOUNG MAN DESIRES POSITION as man-
ager of theatre. Ten years experience. Address
Box 487, Exhibitors Herald-World, 407 S. Dearborn
St., Chicago, Illinois.
A-l THEATRICAL SIGN WRITER AND LOB-
BY DISPLAY ARTIST desires permanent connec-
tion with reliable concern. Thoroughly experienced
and dependable. Will go anywhere. Address R. J.
Callahan, 48 Costello St., Dayton, Ohio.
ADDITIONAL
CLASSIFIED ADVERTISING
ON FOLLOWING PAGE
May 24, 1930
EXHIBITORS HERALD-WORLD
53
( Continued, from preceding page)
MANAGER DESIRES POSITION— Knows show
business from A to Z. Am highly efficient, honest
and reliable. References exchanged. Can go any-
where. Address Box 485, Exhibitors Herald- World,
407 S. Dearborn St., Chicago, Illinois.
THEATRE MANAGER, ORGANIST. AD WRIT-
ER, WESTERN ELECTRIC SOUND OPERATOR
— Non-Union, married, aged 35, desires two or three
year contract south of Mason-Dixon line or outside
continental United States. At liberty about Sep-
tember 15th. Highest references. Address full par-
ticulars, Box 486, Exhibitors Herald- World, 407 S.
Dearborn St., Chicago, Illinois.
YOUNG MAN DESIRES CONNECTION as ad-
vertising or house manager of theatre. Fifteen years
experience. Write Box 484, Exhibitors Herald-World,
407 S. Dearborn St., Chicago, Illinois.
ATTENTION, THEATRE OWNERS. Specially
trained managers, theatre advertising men, theatre
service men, available for employment at short notice.
No service charges. Address Theatre Managers In-
stitute, 325 Washington St., Elmira, New -York.
ATTENTION, TPIEATRE OWNERS. Specially
trained managers, assistant managers, advertising
men, service men, available for employment at short
notice. Address Theatre Managers Institute, 325
Washington St., Elmira. New York.
Equipment Wanted
WANTED — TO PURCHASE — from 500 to 650 up-
holstered opera chairs for sound picture house. Also
two Simplex or Powers Projectors, must be prac-
tically new, at bargain prices. Address Exhibitors
Lock Box 674, Pine Bluff, Arkansas.
WANTED TO BUY — At best cash prices. Simplex
Projectors — -Mechanism or complete machines. Ad-
dress Joe Spratler, 12-14 East Ninth St., Chicago,
Illinois.
WANT SEVERAL MERCURY RECTIFIERS,
good, bad, or incomplete, cheap. Address Preddey,
188 Golden Gate Ave., San Francisco, California.
WANTED — -Peerless or Simplex projectors, also
Strong reflector arc lamps. State price, condition
and number of machines. Will pay cash, or one-
third down and balance C.O.D. Address Box 337
Exhibitors Herald-World, 407 S. Dearborn Street,
Chicago, Illinois.
HIGHEST PRICES paid for used opera chairs,
projection machines, etc. Address Movie Supply Co.,
844 Wabash, Chicago, Illinois.
Parks for Sale
PARK FOR SALE— $4,000 PROFIT guaranteed
for 1930. Valuation $32,800. Sell for $29,000.
$5,000 cash and balance in easy yearly payments.
Address Frank Orndorff, Mattoon, Ills.
Cameras for Sale
AKELEY, brand new. Write for booklet. Ad-
dress Wood, 204 Inland Bank, Indianapolis, Indiana.
Theatres for Sale or Rent
FOR SALE— THEATRE BUILDING COMPLETE
OR PICTURE BUSINESS ONLY. 7 day town,
doing nice business, population 7500; equipped with
Sound — Automatic oil heat — good ventilation. Ex-
cellent Simplex equipment. Deal with original own-
ers of building. Address Lyons Theatre, Lyons, 111.
FOR SALE— THEATRE BUILDING COMPLETE,
TOWN of 12,000, no competition, fully equipped
with sound and doing a nice business. Address
D. O. Coleman, Southington, Conn.
TWO THEATRES— TOWN 5,000; must be sold
to settle estate; absolutely genuine bargain. Ad-
dress Box 488, Exhibitors Herald-World, 407 S.
Dearborn St., Chicago, Illinois.
SACRIFICE SALE— BEAUTIFUL, NEW, MOD-
ERN BRICK THEATRE; 250 seats, perfect sound
equipment. Address Princess theatre, Vardaman,
Miss.
ARCADIA THEATRE BUILDING, OLNEY, IL-
LINOIS. 650 seat, 3 stores, 7 offices, all rented;
or will SELL (NOT RENT AS PREVIOUSLY
STATED) the theatre alone on a good income basis.
Address A. L. Redman, Pres., 212 E. Main St.,
Olney, Illinois.
Projector Repairing
BEST SHOP for repairing projection machines.
Prompt service, reasonable prices. Address Movie
Supply Co., 844 Wabash, Chicago, Illinois.
SKILLED MECHANICS, specialized tools, and a
shop equipped for but one purpose can offer you
nothing but the best in repair work. That is what I
have, and I can offer you the best in the overhauling
of your motion# picture machinery equipment. One
of the oldest repair men in the territory, and serving
some of the largest houses. Relief equipment fur-
nished free. For results bring vour work to Joseph
Spratler, 12-14 E. Ninth St., Chicago, Illinois.
Insurance
THE BIGGEST SAFEGUARD for your business
is the sure protection afforded by insurance. BUT
insurance improperly written is itself a loss of money
to you. For ten years we have made a study of the
theatre’s insurance needs. Call on us or write us.
Address Jules Juillard & Co., Room 937, 175 W.
Jackson Blvd., Chicago, 111.
Films for Sale
FREE 35 MM. FILM, SUITCASE FROJEC-
TORS, $30.00. 9mm. film cheap. List. Address
Seavey, 76 Laurel, Ridgefield Park, New Jersey.
COMEDIES, ACTION. WESTERN and Sensa-
tional Subjects at lowest prices. Perfect condition
film. List. Address Colonial Film & Supply Co., 630
Ninth Ave., New York, N. Y.
EXCELLENT WESTERNS, $3 REEL; Powers
6A Projectors, $125.00. Address Marshall Films,
Rome, Georgia.
Chairs for Sale
VENEER SEATS — Two hundred for sale at bar-
gain price. Address Good- All Electric, Inc., Ogallala,
Nebraska.
OPERA CHAIRS, seats and backs for all makes,
five ply, at prices that save you money. Jobs in new
and used chairs. Address Redington Company,
Scranton, Penna.
FOR SALE— 1000 UPHOLSTERED SEATS. Im-
itation Spanish leather, veneered backs. $1.85 each.
1500 5-ply veneered chairs 95c each. Address Illi-
nois Theatre Equipment Company, 1029 S. Wabash
Ave., Chicago, 111.
BIG BARGAIN in used Opera Chairs, 600 up-
holstered, 800 veneer. Address Movie Supply Co.,
844 Wabash Ave., Chicago, Illinois.
1,000 used high-grade spring constructed theatre
seats covered in imitation Spanish leather. The seats
are all brand new with metal bottom boards. Very
reasonable prices. 500 spring edge seats covered in
imitation Spanish leather made by Heywood-Wakefield
Company. 1,000 upholstered seats in imitation leather,
veneer backs. 750 heavy 5-plv veneer theatre chairs
54 backs. Also several smaller lots of upholstered
chairs, panel backs, at very attractive prices. We can
furnish you with your needs — everything for the thea-
tre— in the used line— at a great saving. For more
information and prices, write Illinois Theatre Equip-
ment Company, 1029 S. Wabash Ave., Chicago, 111.
w
THE VOICE OF THE INDUSTRY
LETTERS FROM READERS
better. Now I’m going sound for better or
worse. I have to do something and can’t
stay still a moment. People are broke, are
also tired of the straight run of silent pic-
tures, and crave something new.
There are lots of things I didn’t get around
to try out. such as country store night and
lottery night, etc.
So try something, brother, try anything
that’s different, and here’s wishing you a
world of luck ! — Philip Rand, Rex theatre,
Salmon, Idaho.
A New Deal
TO THOSE EXHIBITORS LIVING IN
small towns and who are losing on silent
pictures and are afraid of being closed up, I
wish to say “Cheer up, brother” and, what is
more, I want to suggest a few schemes which
may keep the old boat afloat.
First I want to tell you that I lost heavily
in November and December due to an epi-
demic which closed me down for three weeks
and that I lost badly in January due to ex-
cessive cold and lack of power necessitating
many dark houses. In February I just had to
get busy and use my wits or be sunk, so I
started in with a new deal all around. First,
I raised prices from 25-10 to 30-10; then I
put on a fine orchestra with my Sunday spe-
cial, raising prices Sunday from 40-20 to 50-25
and lowering prices Monday on the same
show without orchestra to 40-20. The music
put it over. Though I lost some in attend-
ance, I grossed more money.
Next I cut out just so-so stuff and shipped
in the best of various types. I ran specials
three days instead of two, hence had one less
play booked a week, and though I only made
overhead the third day, I made more in the
end.
Then I started an Amateur night in con-
junction with a one night comedy drama and
two-reel comedy at regular prices of 30-10,
paying out for first prize $3.00, second prize
$2.00 and third prize $1.00. This went over
big and made me money and friends.
Then I tied up with local organizations,
put on specials for them, and they furnished
vaudeville numbers by local talent. Took out
expenses and gave them 60 per cent gross.
This went finely.^
I also brought in, for a full week’s run the
best roadshow in the state, playing spoken
drama, and made quite a lot of coin. Then,
too, I ran an old Fiddler’s Contest for cham-
pionship of the county, offering prizes of
$10.00 and $5.00, and made on this. I played
a comedy farce and two-reel comedy with
this, charging 40-20 admission.
The result was that February showed a
profit, March did better still and April much
Talking Pictures at 5 and 10
I NOTICE IN THE MAY 10TH ISSUE
of the Herald-World that at Cincinnati,
Ohio, talking pictures were running at 15
cents.
I have been running first run pictures since
February at 5 and 10 cents in a 400-sea: house.
Have had some of the best pictures on the
market with a Rovaltone equipment that is
clear and plain. Many people state that it is
as plain as the Western Electric and is easily
understood, and I have no acoustical improve-
ment in my house.
I am making three changes a week and have
six days a week to operate. My program con-
sists of an all talking feature, all talking com-
edy and a one reel all talking short.
I was just wondering if there was any other
theatre that had such a program for 5 and 10
cents admission, both matinee and night.
The population of Coffeyville is over 16,000.
Will appreciate hearing from you. I also
enjoy reading the Herald-World every time
it comes. — M. D. Utterback, Lyric theatre,
Coffeyville, Kan.
54
EXHIBITORS HERALD-WORLD
May 24, 1930
Footages on the Latest
Releases
Owing to the fact that official footages on many pictures are not determined until
shortly before release date, this page will be published each week in the Herald-
World to supplement the FILM BUYER SECTION, which is published every
fourth week as Section 2.
Silent Sound
“Alias French Gertie” (Radio) 6,41,6
“All Quiet on the Western Front” (Universal) 12,500
“Around the Corner” (Columbia) 6,491
“Big Pond, The” (Paramount) 6,984
“Caught Short” (MGM) 6,873
“Cuckoos, The” (Radio) 9,170
“Devil’s Holiday” (Paramount) 6,743
“Double Cross Roads” (Fox) 5,800
“Dumbelles in Ermine” (Warner) 5,200
“He Knew Women” (Radio) 6,342
“In Gay Madrid” (MGM) 7,658
“Journey’s End” (Tiffany); 11,455
“King of Jazz, The” (Universal) 8,724
“Ladies in Love” (Chesterfield) 6,300
“Ladies Love Brutes” (Paramount) 7,171
“Light of Western Stars, The” (Paramount) 5,035 6,213
“New Adventures of Dr. Fu Manchu, The” (Paramount) 6,586
“Old and the New, The” (Amkino) 6,800
“Overland Bound” (Bell Pictures) 5,200
“Paramount on Parade” (Paramount) 9,125
“Prince of Diamonds” (Columbia) 6,418
“Rough Waters” (Warner) 4,280
“Safety in Numbers” (Paramount) 7,074
“Swellhead” (Tiffany) 6,213
“Temple Tower” (Fox) : 5,200
“Texan, The” (Paramount) 7,142
“True to the Navy” (Paramount) 6,396
“Young Man of Manhattan” (Paramount) 7,306
A Real
Value
“I again break out in print
at the trusty typewriter in
praise of the new department —
The Film Buyer. Here is a de-
partment of real value to the
small town exhibitor. In the
brief and concise manner which
makes it doubly valuable, the
length, cast and type of picture
are placed right at your finger
tips. Further I have noted that
many pictures not yet released
or even sold are so treated. It’s
a real help and my thanks to
whoever conceived the idea and
to the HERALD-WORLD for
executing it.” — L. F. Wolcott,
Grand theatre, Eldora, la.
May 24, 1930
EXHIBITORS HERALD-WORLD
55
WHAT THE PICTURE DID FOR ME
Verdicts on Films in Language of Exhibitor
Copyright, 1930
Columbia
MELOBY MAN (AT) : Special cast — A picture of
the more serious type that did not seem to interest
the biggest percentage of our patrons. Seven reels. —
Parkside theatre, Clinton, la. — General patronage.
MELODY MAN (AT) : Special cast — April 27.
One reel colored. Story weak. No action, no com-
edy. Poor acting. No excuse for this one. Seven
reels. — H. F. Higgins, Princess theatre. Saint Marys,
Kan. — General patronage.
FLIGHT (AT): Jack Holt — More favorable com-
ments, and from all classes, than any picture we have
had. Filled with action and entertainment all the
way. Print good. Twelve reel 9. — H. F. Higgin6,
Princess theatre. Saint Marys, Kan. — General patron-
age.
SONG OF LOVE (AT) : Belle Baker — Story no
good. People don't sing successfully and cry at the
same time. Miss Baker tries hard but can’t put it
over. Seven reels. — H. F. Higgins, Princess theatre.
Saint Marys, Kan. — General patronage.
HURRICANE (AT) : Hobart Bosworth — May 9-10.
A very good program picture of its kind. Star
always good. — Bert Silver, Silver Family theatre,
Greenville, Mich. — General patronage.
MEXICALA ROSE : Special cast — Pleased our gath-
ering and brought many a comment from them.
Seven reek. — Parkside theatre, Clinton, la. — General
patronage.
First National
SALLY (AT) : Marilyn Miller — May 4-5-6. One
of the best pictures we ever played to date. One
hundred per cent satisfaction. The star great — acts,
sings and starts to dance where the others leave off.
Joe Brown and the rest of the cast fine. Coloring
good. A picture you can be proud to show your peo-
ple. _ We had a very poor print. — Bert Silver, Silver
Family theatre, Greenville, Mich. — General patronage.
SALLY (AT) : Marilyn Miller — All-talking, all-
singing, society and all-everything that goes to make
a wonderful big special picture. Step on it when it
comes to your theatre. — Walter Odom & Sons, Dixie
theatre, Durant, Miss. — General patronage.
SALLY (AT): Marilyn Miller — April 13. Poor
girl waitress rises to fame by the song and dance
route. Simple story but pleasingly told with very
elaborate settings. A special. Fine for Sunday.
Good acting and talking. Nine reels. — H. F. Higgins,
Princess theatre, Saint Marys, Kan. — General patron-
age.
THE FORWARD PASS (AT): Special cast—
Pleased a big Saturday night crowd. First National
pictures come to my theatre in perfect shape in every
way. When you get with a producing company that
tries to please and does please at the exhibitor’s end,
you just cannot help but appreciate it and would
burst open if you could not tell the Her aid- World
all about it. So you see, I am easy now, I have told
my story. — Walter Odom & Sons, Dixie theatre,
Durant, Miss. — General patronage.
PLAYING AROUND (AT) : Alice White — Nothing
to get hot and bothered over. Seven reels. — Parkside
theatre, Clinton, la. — General patronage.
WEDDING RINGS (AT) : Special cast — April 16.
A sophisticated drama of a marriage misfit. No
action, no comedy relief. No good anywhere. — H. F.
Higgins, Princess theatre. Saint Marys, Kan. — Gen-
eral patronage.
Fox
HIGH SOCIETY BLUES (AT): Gaynor-Farrell—
April 17-18. Comedy-drama. Wonderful entertain-
ment. Will please all who see it. Had we been able
to play “Sunny Side Up” ahead of this, it would have
helped the box office. Ten reels. — D. E. Fitton, Lyric
theatre, Harrison, Ark. — Small town patronage.
LET’S GO PLACES (AT) : Special cast — May
3-4-5-6. Here’s a light, frothy little number that
pleased. The story about two boys making good in
Hollywood is no great shakes but the acting and sing-
ing puts it over. — S. B. Kennedy, Central theatre,
Selkirk, Man., Canada. — General patronage.
SOUTH SEA ROSE (AT) : Lenore Ulric — May 7.
Some picture, with hot stuff. Good music. Some re-
port picture poor. Well liked here and did well.
Fox lias given me the best pictures since I opened up
a month ago with sound. — E. M. Jackson, Flaxville,
Mont. — Small town patronage.
DOUBLE CROSS ROADS (AT): Special cast—
April 26. Very ordinary program picture. Seven
Key to Sound Symbols
AT^— All-Talking
TME Talking, Musical Score, Effects
MC— Musical Comedy
O — Operetta
ME^— Musical Score, Effects (only)
DEFINITIONS : AT, a picture in which all
speaking to be observed in the essential action
is recorded, the designation including any musi-
cal score which the picture may have.— TME, a
part-talking picture, the designation including
the musical score necessary in such types and j
any sound effects.— MC, a picture corresponding
to the type of stage production called “musical
comedies,’’ being extravaganzas or revues featur-
ing musical acts and dancing and with all sound
essential to the action, including dialog, re-
corded.—O, a picture corresponding to the
light operas of the stage called “operettas. ’’
ME, a picture which has a musical score, may
have sound effects, but which has no dialog.
NOTE: When no symbols appear directly after
the title, the picture was run in silent form.
reels. — D. E. Fitton, Lyric theatre, Harrison, Ark. —
Small town patronage.
MEN WITHOUT WOMEN (AT): Special cast—
April 30, May 1-2. A tense drama of undersea boats.
A study of the actions of men awaiting death at the
bottom of the sea. Not for women but the men en-
joyed it. — S. B. Kennedy, Central theatre, Selkirk,
Man., Canada. — General patronage.
THEY HAD TO SEE PARIS (AT): Will Rogers-
Zero weather in mid-winter cramped the possibilities
of this talker, but it enabled patrons to depart with
that pleased expression which is the aim of the show
game, so it was well worth while to run. — Becker
and Birdsall, Isis theatre, Ashland, Neb. — General
patronage.
THEY HAD TO SEE PARIS (AT) : Will Rogers—
May 2-3. Will surely draws them in. Pleases all
classes. This little Fifi Dorsay is good. Ten reels. —
C. L. Hilton, Cozy theatre, Prairie Grove, Ark. —
Small town patronage.
SUNNY SIDE UP (AT): Gaynor-Farrell— One
sweet picture that drew many favorable comments
from satisfied customers and in such numbers that
the box office didn’t crumple, either. Heretofore,
these stars haven’t shined so brightly for us, but this
will establish them as favorites for the future, we
believe. Their work in this is excellent. — Becker and
Birdsall, Isis theatre, Ashland, Neb. — General patron-
age.
SONG OF KENTUCKY (AT) : Special cast>-April
19. Fair program picture. Nine reels. — D. E. Fit-
ton, Lyric theatre, Harrison, Ark. — Small town pat-
ronage.
LONE STAR RANGER (AT): George O’Brien—
Here’s one of the old-time Westerns that talks and it
J. C. Jenkins
* — His Colyum
The page of Jaysee Jenkins ’ com-
ment, together with his sundry and
several, but always interesting,
observations on other topics, is
found on page 37 of this issue.
Jaysee — Page 37
broke house records of the year on a Friday-Saturday
program, grossing more these nights than the famed
“Rio Rita,” which cost almost four times as much.
Not only that, but it pleased, which means repeat
business from satisfied customers. Fox’ selling policy
this year has been the fairest of all, enabling exhibit-
ors to rattle around a few extra simoleons in their
pockets, which most of the other distributors seem to
think they shouldn’t have. — Becker and Birdsall, Isis
theatre, Ashland, Neb.. — General patronage.
WHY LEAVE HOME (AT): Sue Carol— May 5-6.
Fairly good little picture of stepping married men
and women but does not mean a thing at the box
office. Seven reels. — C. L. Hilton. Cozy theatre.
Prairie Grove, Ark. — Small town patronage.
SALUTE (AT): George O’Brien — Very good. Nine
reels. — Lee Brewerton. Capitol theatre, Raymond,
Alta., Canada. — General patronage.
CHRISTINA (TME): Janet Gaynor— April 16.
Our patrons do not like part-talkers, no matter how
good. The picture was a fair program, however.
Eleven reels. — -D. E. Fitton. Lyric theatre, Harrison,
Ark. — Small town patronage.
CHRISTINA (TME) : Janet Gaynor — This one
pleased our lady patrons. Ten reels. — Parkside the-
atre, Clinton, la.- — General patronage.
MARRIED IN HOLLYWOOD (AT): Special cast
— April 28-29. Too long. Pleased better class 100
per cent. Others did not care for it. No color in the
print we ran. Twelve reels. — D. E. Fitton, Lyric the-
atre, Harrison, Ark. — Small town patronage.
THE COCKEYED WORLD (AT): Special cast—
Rough in spots though this is, it seemed to please
patrons on three nighte, so what’s the use of squawk-
ing? It didn’t bend us down to the breaking point
to pay the rental, either, which helped a lot in these
days of high pressure prices. If all of the distrib-
utors would give the small exhibitor a break in the
matter of talking picture charges, like Fox has this
year, this old world would afford a much rosier hue
to the aforesaid s.e. than has so far seemed possible.
— Becker and Birdsall, Isis theatre, Ashland, Neb. —
General patronage.
Gaumont
VERDUN : Special cast — May 2-3. Had this sent
as a substitute and I recommend that any exhibitor
stay dark sooner than play this tripe. Terribly long
and all the same each reel. No story whatever.
This, with “Camera Shy” as an alleged comedy, rep-
resents the worst program ever presented in my
house. — B. R. Johnson, Orpheum theatre, Kerrobert,
Sask., Canada. — General patronage.
MGM
THE DIVORCEE (AT): Norma Shearer — May 1-2.
A mighty good picture. Will please practically all
who see it at regular admission. Nine reels. — D. E.
Fitton, Lyric theatre, Harrison, Ark. — Small town
patronage.
THE GIRL SAID NO (AT): William Haines—
April 28-29. This star can talk and this has more
6tory than the average. Pleased most who saw it.
Drawing power only fair. Marie Dressier and Polly
Moran are a scream as a comedy team. Ten reels.
— C. L. Hilton, Cozy theatre. Prairie Grove, Ark. —
Small town patronage.
IT’S A GREAT LIFE (AT) : Duncan Sisters — The
Duncan Sisters try to be young again. Can there be
anything worse than old age trying to be something
else? These sisters can no longer sing, neither can
they dance and act. The picture was a distinct flop
and a good one to forget about before your patrons
forget you after seeing it. — Playhouse theatre, Clyde.
N. Y. — General patronage.
IT’S A GREAT LIFE (AT) : Duncan Sisters —
Very good. These girls are great. — G. B. Ome,
Richmond theatre. Richmond, Vt. — Small town pat-
ronage.
LORD BYRON OF BROADWAY (AT): Special
cast; — Excellent picture. Nine reels. — Lee Brewerton,
Capitol theatre, Raymond, Alta., Canada. — General
patronage.
THEY LEARNED ABOUT WOMEN (AT): Van
and Schenck — The baseball game was fairly interest-
ing to those who like baseball. Outside of that, it is
just another one of those back-etage stories, with
Bessie Love doing the old "cry act” again. Mere
good recording will not put over a show any longer.
— Playhouse theatre, Clyde, N. Y. — General patron-
age.
THEY LEARNED ABOUT WOMEN (AT): Van
and Schenck — Owing to the fact that the leads in this
56
EXHIBITORS HERALD-WORLD
May 24, 1950
production are not very well known to “movie” audi-
ences in the sticks, this failed to draw very well, al-
though it satisfied those who came to see it — Becker
and Birdsall, Isis theatre, Ashland, Neb. — General
patronage.
DYNAMITE (AT) : Special cast — Good but much
too long. This fellow Douglas Shearer seems to know
his stuff at the recording end and when we see his
name on the screen we know we can cease our wor-
ries for the evening as far as reproduction of the
recording is concerned. Fourteen reels. — Parkside
theatre, Clinton, la. — Neighborhood patronage.
THIS MAD WORLD (AT) : Kay Johnson — Pretty
good but very saddening. Eight reels. — Lee Brewer-
ton. Capitol theatre, Raymond, Alta., Canada. — Gen-
eral patronage.
NAVY BLUES (AT) : William Haines — April 23.
Good entertainment for masses. Nine reels. — D. E.
Fitton, Lyric theatre. Harrison, Ark. — Small town
patronage.
TRIAL OF MARY DUGAN (AT) : Norma Shearer
— Our patrons said good. Ten reels. — Parkside the-
atre, Clinton, la. — General patronage.
HOLLYWOOD REVUE (AT): Special cast— April
23-24. A big production in every way which pleased
a large percentage, but nothing will get them in, I
guess. — G. B. Orne, Richmond theatre, Richmond, Vt.
— Small town patronage.
HOLLYWOOD REVUE (AT) : Special east— May
9-10. My personal opinion is that this is great. We
were rained out, so do not know how it would draw
or please. This is a little old but age does not hurt
the picture. This Conrad Nagel is good. Wonder
why they don’t credit him in titles and on paper.
Thirteen reels. — C. L. Hilton, Cozy theatre. Prairie
Grove, Ark. — Small town patronage.
THE BISHOP MURDER CASE (AT) : Basil Rath-
bone — April 29-30. A fairly good picture, but now I
am reading the book and am finding out things I did
not get clearly after watching the picture three times.
— G. B. Orne. Richmond theatre, Richmond, Vt. —
Small town patronage.
DESERT NIGHTS: Tim McCoy— May 2-3. Just
an average McCoy, not too good, not too bad. Fair
picture for Saturday. Six reels. — V. Crichton, Re-
gent theatre. Chapleau, Ont., Canada. — Small town
patronage.
MARIANNE (AT) : Marion Davies — April 14-15.
Good picture. — D. E. Fitton, Lyric theatre, Harrison,
Ark. — Small town patronage.
MYSTERIOUS ISLAND: Special cast— A big pic-
ture from the production standpoint but did not
please many of our patrons. Twelve reels. — Parkside
theatre, Clinton, la. — Genera 1 patronage.
HIS GLORIOUS NIGHT (AT): John Gilbert—
April 30. Mighty weak production. You need good
fillers to satisfy. Nine reels. — D. E. Fitton, Lyric
theatre, Harrison, Ark. — Small town patronage.
Paramount
THE LOVE PARADE (AT): Maurice Chevalier—
You may compare this with the greatest stagre attrac-
tion you have ever seen in your life and this is still
better than that. It so far surpasses anything at-
tempted to date that it lays all others aside as if
nothing. Jeanette MacDonald is no doubt the great-
est artist of the talking screen. Maurice Chevalier is
also a great artist, but being unable to render spoken
English is handicapped. However, in spite of this, he
delivers a great performance. This will prove to be
better entertainment of the new show world. — W. H.
Brenner, Cozy theatre, Winchester, Ind. — General pat-
ronage.
GLORIFYING THE AMERICAN GIRL (AT):
Special cast — Nobody seems to know just why this
production was made, for as entertainment it wasn’t
so much, and as a box office attraction it was a pain
in the neck — at least for us. — Becker and Birdsall,
Isis theatre, Ashland, Neb. — General patronage.
THE VIRGINIAN (AT) : Gary Cooper— A Western
that will go over. Twelve reels. — Lee Brewerton.
Capitol theatre, Raymond, Alta., Canada. — General
patronage.
THE VIRGINIAN (AT) : Gary Cooper— This num-
ber is one of Paramount’s biggest outdoor dramas of
this year. Full of action and what a very large
group of fans enjoy. But, oh my, rental so high, no
chance to make any money for the exhibitor. Para-
mount’s entire group is just like this, and if you get
rained out, as we have been so many times this
spring, all a fellow has to show for his activity is an
aching void — in other words, it’s just too bad. Para-
mount has the money and you have $0.00 ! — Becker
and Birdsall, Isis theatre Ashland, Neb. — General
patronage.
DIVORCE MADE EASY : Douglas McLean — April
28. Fairly amusing but nothing to it. One of those
pictures you will laugh at, and after it is all over
you’ll think it silly. Six reels. — V. Crichton, Regent
theatre, Chapleau, Ont., Canada. — Small town patron-
age.
WELCOME DANGER (AT) : Harold Lloyd— While
the distributor got the heavy end of the box office
returns, this production broke our house records —
and that just shortly after one of our banks blew up !
From every angle, we consider it one of the out-
standing pictures of the year. And it sure brought
down the house many times. A long list of satisfied
patrons testify that Lloyd is “there” when it comes to
producing appetizing film fare. — Becker and Birdsall,
Isis theatre, Ashland, Neb. — General patronage.
THE DOCTOR’S SECRET (AT): Ruth Chatterton
— May 7-8. A talking picture which you could not
understand. Print too old. The story entertaining
and the cast fine, but as we could not understand
half of the talking, it queered the show. People said
they would like to know what it was all about. No
use of trying to get results out of films that are worn
out. I don’t care how good they have been. — Bert
Silver, Silver Family theatre, Greenville, Mich. — Gen-
eral patronage.
Pathe
OH, Y’EAH (AT) : Special cast — A good story.
Plenty of action and comedy. Okay for small towns.
Seven reels. — H. F. Higgins, Princess theatre. Saint
Marys, Kan. — General patronage.
HER PRIVATE AFFAIR (AT) : Ann Harding—
Another dismal story of a hidden past. The usual
court scenes to give someone an excuse to talk for
about two reels. No action, no comedy relief. Pro-
gram. Seven reels. — H. F. Higgins, Princess theatre.
Saint Marys, Kan. — General patronage.
HIS FIRST COMMAND (AT): William Boyd-
Good entertainment. Plenty of action, some comedy
and wisecracks, some color scenes which were rather
dark. Print good. Good feature for Friday and Sat-
urday. Some real scenes at Fort Riley, Kan. — H. F.
Higgins, Princess theatre. Saint Marys, Kan. — Gen-
eral patronage.
PARIS BOUND (AT) : Ann Harding — Not so hot.
Not a single foot of entertainment in this one. Bet-
ter set it out. Seven reels. — H. F. Higgins, Princess
theatre, Saint Marys, Kan. — General patronage.
BIG NEWS (AT) : Robert Armstrong — May 3.
Fair newspaper story. Will not go good in small
towns. Film all cut up. — E. M. Jackson, Flaxville,
Mont. — Small town patronage.
THE SOPHOMORE (AT) : Special cast — Average
program offering that pleased our patrons. Eight
reels. — Parkside theatre, Clinton, la. — General pat-
ronage.
THE RACKETEER (AT) : Robert Armstrong —
Armstrong too slow, no action. Six reels. — H. F.
Higgins, Princess theatre, Saint Marys, Kan. — Gen-
eral patronage.
RICO
RIO RITA (AT) : Rebe Daniels — This production
is supposed to be the high spot of Radio’s program
for the current year. It is, as regards the price to
exhibitors, but that was so high that it failed to score
very heavily as to profits, drawing poorly for such a
highly published offering. Then, too, it’s too long.
15 reels being at least five too many for the comfort
of the crowd. Aside from that, "Rio Rita” is pretty
good entertainment, although some of the dialect is a
bit hard to understand. — Becker and Birdsall, Isis
theatre, Ashland, Neb. — General patronage.
THE VAGABOND LOVER (AT): Rudy Vallee—
April 24-25. Very good picture. Not the special
they sold it for. Will please majority of patrons at
regular admission price. Eight reels. — D. E. Fitton,
Lyric theatre, Harrison, Ark. — Small town patronage.
SEVEN KEYS TO BALDPATE (AT): Richard
Dix — April 26-27-28-29. This is good. Dix not as
good talking as silent, even though he possesses a
good voice. The rest of the cast are real good. — S. B.
Kennedy, Central theatre, Selkirk, Man., Canada. —
General patronage.
THE VERY IDEA (AT) : Special cast — It’s a
crime for any exhibitor to have to clutter up his
screen and fill the ears of hie patrons with such junk
as this production contains. If the producers can’t
make anything more elevating than this, they can
expect censorship to be universally adopted, and with
full justification. Box office, too, suffers from such
doses as this. — Becker and Birdsall, Isis theatre,
Ashland, Neb. — General patronage.
OUTLAWED: Tom Mix— April 25. Fairly enter-
taining Western that pleased the kids and male pa-
trons. But not so the ladies. Six reels. — V. Crich-
ton, Regent theatre, Chapleau, Ont., Canada. — Small
town patronage.
THE DELIGHTFUL ROGUE (AT) : Rod La
Rocque — This one did not bring many comments from
our patrons. . Seven reels. — Parkside theatre, Clinton,
la. — General patronage.
STREET GIRL (AT) : Betty Compson — This num-
ber, booked early on our schedule of talkers, gave
general satisfaction, although weather conditions cut
down much chance of profit. It is made on a high
plane and is one of the reasons why talking pictures
are attracting new patrons to the new style of
“movies.” — Becker and Birdsall, Isis theatre, Ashland,
Neb. — General patronage.
SIDE STREET (AT) : Special cast — April 23-24-25.
Something new in an underworld plot. The Moore
brothers are good. Matt in particular. Idle Irish
brogue is hard to understand in spots. A poor title,
no drawing power. — S. B. Kennedy, Central theatre,
Selkirk, Man., Canada. — General patronage.
HALF MARRIAGE (AT): Olive Borden — May 2-3.
Talking picture and a poor one. No entertainment
value in it. No one satisfied. A lot of walkouts on
this one. — Bert Silver, Silver Family theatre, Green-
ville, Mich. — General patronage.
Tiffany
PAINTED FACES (AT): Joe E. Brown— Good
story, with a moral. Fair program. Six reels. —
H. F. Higgins, Princess theatre, Saint Marys, Kan.
— General patronage.
THE LOST ZEPPELIN (AT): Conway Tearle—
Fair story, a few thrills. Happy ending. No special.
Seven reels. — H. F. Higgins, Princess theatre. Saint
Marys, Kan. — General patronage.
PEACOCK ALLEY (AT) : Mae Murray — Further
proof that New York and Texas don’t mix. No good
for small town. Six reels. — H. F. Higgins, Princess
theatre. Saint Marys, Kan. — General patronage.
PEACOCK ALLEY (AT) : Mae Murray — There
have been many exhibitors reporting for this picture
on disc, and as I use disc recording I was looking
forward to this with fear and trembling, but much to
my surprise we kicked it out okay. But the dialog
in some spots is so meaningless that it spoils what
might have been a good production if a little more
care had been taken when the picture was made. Of
course, I say, the exhibition value on this is too high.
Eight reels. — W. H. Brenner, Cozy theatre, Winches-
ter, Ind. — General patronage.
MISTER ANTONIO (AT) : Special cast — January
I. A plausible story. Dialect hard to put over. Fail-
program. Will please. Seven reels. — H. F. Higgins,
Princess theatre, Saint Marys, Kan. — General patron-
age.
WOMAN TO WOMAN (AT): Betty Compson—
This will not get by with any class of theatre, as the
pay customers expect a more perfect production. As
far as story goes, it is interesting — and with sound
all right, it would have made quite a creditable offer-
ing.— W. H. Brenner, Cozy theatre, Winchester, Ind.
— General patronage.
WOMAN TO WOMAN (AT): Betty Compson—
April 21-22. Not much to recommend. Played two
days. Should have played only one. Eight reels. —
D. E. Fitton, Lyric theatre, Harrison, Ark. — Small
town patronage.
WOMAN TO WOMAN (AT): Betty Compson—
This picture tries to make a virtue of a situation that
will make you hang your head when your fans are
leaving. Betty Compson deserves better stories.
Eight reels. — H. F. Higgins, Princess theatre, Saint
Marys, Kan. — General patronage.
United Artists
ALIBI (AT) : Special cast— April 24-25-26. Good
picture. Paid too much for it and did not gross ex-
penses. Ten reels. — B. R. Johnson. Orpheum theatre.
Kerrobert, Sask., Canada. — General patronage.
ETERNAL LOVE: John Barrymore-^-May 1.
While this might pass in some locations, it did not
draw at all here. No action to it at all and I would
advise small towns to keep away from it. Nine reels.
• — V. Crichton, Regent theatre, Chapleau, Ont., Can-
ada.— Small town patronage.
Universal
PARADE OF THE WEST (AT) : Ken Maynard-
Average action stuff. Six reels. — Parkside theatre,
Clinton, la. — General patronage.
THE LONG, LONG TRAIL (AT) : Hoot Gibson—
May 5. Good Western — E. M. Jackson, Flaxville,
Mont. — Small town patronage.
NIGHT RIDE : Special cast — Just another picture.
Six reels. — Parkside theatre, Clinton, la. — General
patronage.
Warner Brothers
IS EVERYBODY HAPPY? (AT): Ted Lewis—
This picture did the best Sunday business we had in
April and it satisfied. It is replete with musical en-
tertainment. So exhibitors, too, should be happy in
offering their patrons film fare as good as this. —
Becker and Birdsall, Isis theatre, Ashland, Neb. —
General patronage.
UNDER A TEXAS MOON (AT) : Special cast—
May 1-2. Listen, folks, this is one picture you don’t
want to miss. Grand acting and gorgeous scenes in
technicolor. Pleased 100 per cent. — W. A. Lee, Crys-
tal theatre, Nancy, La. — Small town patronage.
GOLD DIGGERS OF BROADWAY (AT) : Special
cast — If we had time to report on only one picture
per year, this would have to be it. We have been
“sound-minded” now for five months, and while this
picture fell short of breaking house records, we never
have presented one that gave more genuine satisfac-
tion than “Gold Diggers of Broadway,” insofar as
comments from patrons is concerned. Winnie Light-
ner’s performance is a scream. But all are good and
the technicolor leaves nothing to be desired in the
way of complete entertainment. Just one fault that
we’ve observed about Warner Brothers productions —
they want the earth completely fenced about for the
privilege of using their stuff. They are just too high
in their prices for ordinary towns and if you get a
bad break from the weather man, you’re sunk almost
too deep to be dug out. Well, in this game it’s live
and learn, and we’ve learned that Warners, while pro-
ducing topnotch film entertainment that other com-
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EXHIBITORS HERALD-WORLD
57
May 24, 1950
Ipanies are compelled to copy after (such as pioneer-
ing in the “talkies,” all-color productions, etc.), they
roost too high for our box office. There can’t be an-
other year on the basis of this year’s prices. — Becker
and Birdsall, Isis theatre, Ashland, Neb. — General
patronage.
THE HOTTENTOT (AT) : Edward Everett Horton
i — May 2-3. A very good picture for small towns.
Lots of comedy. The horse is good, also the race.
Do not be afraid of it. — G. B. Orne, Richmond the-
atre, Richmond, Vt. — Small town patronage.
SAY IT WITH SONGS (AT): A1 Jolson— Herein
lies one of the cogent reasons why Warners’ current
product, in part, is being presented in our house after
an absence of several years— they are different and
have a tendency to elicit the attendance of people
who never or rarely knew we had a show in town in
times past. A1 Jolson puts this number over mightily
and his performance so tugged at the heartstrings of
the audience that hardly a dry eye was discernible as
the crowd passed out, and that’s a rarity, as most
“movie” fans are hardboiled and can easily control
their emotions. This drew people out on what are
ordinarily our poorest nights and it made us a little
money, even though Warners’ Omaha office is not
equipped to supply Vitaphone records, and express
from Kansas City is high, with film rental and
score higher than a cat’s back, too. If Warners
would give the small exhibitor more of a chance by
not demanding prohibitive rentals, their volume of
business in this territory ought to increase a lot, for
their productions and recording are of the highest
grade and satisfy the cash customers. — Becker and
Birdsall, Isis theatre, Ashland, Neb. — General patron-
age.
THE SINGING FOOL (AT) : A1 Jolson— April 28-
29-30. Most people liked it. some said punk. Best
business this year on this subject. It sure draws and
only the roughnecks go away dissatisfied. Raised
prices to 65c and they hollered. — B. R. Johnson, Or-
pheum theatre, Kerrobert, Sask., Canada. — General
patronage.
Short Features
(SOUND)
COLUMBIA
HELL’S BELLS, 2. — Another smart Disney car-
toon. These are real clever. — S. B. Kennedy, Central
theatre, Selkirk, Man., Canada. — General patronage.
MEMORIES, 3. — An elderly couple singing with
piano and recalling scenes of younger days. This is
more than a filler. Feature it. — H. F. Higgins, Prin-
cess theatre, Saint Marys, Kan. — General patronage.
SKELETON DANCE, 1. — A Symphony. Illustrated
with a skeleton dance. Hilarious and absurd but sat-
isfies. Something more than just a filler. They pull
for us. — H. F. Higgins, Princess theatre, Saint Marys,
Kan. — General patronage.
SOUL MATES, 1. Krazy Kat — Good cartoon. —
Parkside theatre, Clinton, la. — General patronage.
SUMMER, 1. — These cartoons are the class of the
field. — S. B. Kennedy, Central theatre, Selkirk, Man.,
Canada. — General patronage.
TERRIBLE TOREADOR, 1. Silly Symphony —
Good. — Parkside theatre, Clinton, la. — General pat-
ronage.
EDUCATIONAL
BUYING A GUN, 2. Lupino Lane — No action but
fairly good diaiog. — C. L. Hilton, Cozy theatre,
Prairie Grove, Ark. — Small town patronage.
CLOUD PATROL, 2. Russ Farrell — A very enter-
taining two-reeler and seemed to please. — V. Crich-
ton, Regent theatre, Chapleau, Ont., Canada. — Small
town patronage.
THE CRAZY NUT, 2. — Our patrons seemed to en-
joy this one. — Parkside theatre, Clinton, la. — General
patronage.
HOT AND HOW, 2. Jack White comedy — Fairly
good little comedy. A few laughs but nothing to
write home about. — C. L. Hilton, Cozy theatre, Prairie
Grove, Ark. — Small town patronage.
POLISHED IVORY, 2. Lloyd Hamilton— Hamilton
is much better in talkers than silent. All his com-
edies so far have been good. — S. B. Kennedy, Central
theatre, Selkirk, Man., Canada. — General patronage.
FOX
BYPATHS OF THE BALKANS, I.— Our patrons
like these Varieties, although this one is not as inter-
esting as the average. — Parkside theatre, Clinton, la.
— General patronage.
HIRED AND FIND, 3. Clark and McCullough-
High class. Plenty of action and sets. Not made all
in one room. No smut. This goes for the balance
of this series. — H. F. Higgins, Princess theatre. Saint
Marys, Kan. — General patronage.
M GM
BLOTTO, 3. Laurel-Hardy — Not much action but
plenty funny. Makes good support for weak fea-
tures.— H. F. Higgins, Princess theatre, Saint Marys,
Kan. — General patronage.
CRAZY FEET, 2. Charley Chase— A silly thing
that drew quite a few laughs. — G. B. Orne, Richmond
theatre, Richmond, Vt. — Small town patronage.
FIFTY MILLION HUSBANDS, 2. Charley Chase
— Fair. — Lee Brewerton, Capitol theatre, Raymond,
Alta., Canada. — General patronage.
GEORGE DEWEY WASHINGTON.— If you want
to give your patrons a treat, book thi6, as it sure is
good. — G. B. Orne, Richmond theatre, Richmond, Vt.
— Small town patronage.
GEORGIE PRICE. — Good. — G. B. Orne, Richmond
theatre, Richmond, Vt. — Small town patronage.
GEORGIE PRICE. — Just a filler.- — Parkside theatre,
Clinton, la. — General patronage.
PARAMOUNT
CHEMICAL KOKO, 1. — Not much. — Parkside the-
atre, Clinton, la. — General patronage.
PATHE
BEACH BABIES, 2. — Good comedy. — Parkside the-
atre, Clinton, la. — General patronage.
DANCING AROUND, 2.— Not a laugh in a carload.
— H. F. Higgins, Princess theatre. Saint Marys, Kan.
— General patronage.
DINNER TIME, 1. Fable — Only fair. Some of
these cartoons have too much noise in them. — Park-
side theatre, Clinton, la. — General patronage.
R K O
THE BURGLAR, 2. — Just a big help to wear out
the equipment. — Parkside theatre, Clinton, la. — Gen-
eral patronage.
GODFREY LUDLOW, 1.— This might be hot stuff
for some radio listeners but it was only a pain in the
neck for our patrons. — Parkside theatre, Clinton, la.
— General patronage.
MEET THE QUINCE, 2. Cooke and Vaughn-
Average comedy offering. — ^Parkside theatre, Clinton,
la. — General ratronage.
UNIVERSAL
NO BOY WANTED, 2. Sunny Jim — Fair comedy.
— Parkside theatre, Clinton, la. — General patronage.
SUNDAY MORNING, 2. — Fair comedy. — Parkside
theatre, Clinton, la. — Neighborhood patronage.
WILLIAM TELL, 1. — Not much. — Parkside theatre.
Clinton, la. — General patronage.
WARNER BROTHERS
McKAY AND ARDEN. — Will get by all right. — G.
B. Orne, Richmond theatre, Richmond. Vt. — Small
town patronage.
VITAPHONE ACT (No. 909). — A very good talk-
ing comedy, better than the average. — Bert Silver,
Silver Family theatre, Greenville, Mich. — General pat-
ronage.
VITAPHONE ACTS (Nos. 962, 840, 951, 889).— All
of these four acts are very good entertainment. — Bert
Silver, Silver Family yieatre, Greenville, Mich. — Gen-
eral patronage.
(SILENT)
EDUCATIONAL
CAMERA SHY, 2. — Absolutely rotten. Not a laugh
in two reels. — B. R. Johnson, Orpheum theatre, Ker-
robert. Sask., Canada. — General patronage.
SHIPMATES, 2.— Beet yet.— B. R. Johnson, Or-
pheum theatre, Kerrobert, Sask., Canada. — General
patronage.
Softer Slttln’ and Better Hearfn’
are Bigger Payin’
This is a veneer chair that has
been converted into an up-
holstered chair by exchanging
the seat for one of our spring
cushions and attaching a panel
to the back.
If a thousand echoes are bouncing off hard chair backs a sound show is
not so good. Absorb those echoes with beautiful Velour panels and give
a sound show you can ask (and get) more money for.
Nowadays an uncomfortable patron gets that way only once. He doesn’t
come back. Give him a deep soft, comfy cushion and he’ll come often,
willing to pay more. HONESTLY, now, would you pay good money to sit
on a plank for a couple of hours?
You Don’t Have to Buy a Complete New
Outfit of Chairs
We will supply upholstered Velour back panels with spring cushion seats
to match for about one-third the cost of new chairs. Why throw away
good iron chair frames just in order to get new upholstery? Keep the
frames and install beautiful padded back panels and upholstered spring
seats to match.
Write and tell us what make and style of chair you now have, and how
many. It will surprise you to learn how reasonable the valuable additions
can be made to your chairs.
Illinois Theatre Seat Exchange
1029 S. Wabash Ave. Chicago, 111.
58
EXHIBITORS HERALD-WORLD
CHICAGO PERSONALITIES
By JIM LITTLE
AMONG the many other conventions, hut not just another convention, is the
conclave of the Pathe Midwest and Canada divisions which meets at the
^ Blackstone, for a two day pow-wow on May 21 and 22. A number of
surprises are in store for the sales folk
TN attendance from the home office: Phil
Reisman, general sales manager; J. F.
McAloon, assistant general sales manager,
and E. W. Ballentine, manager of exchange
operations.
Harry S. Lorch, midwest division man-
ager, and Tom Brady, Canada division
manager.
Managers attending: J. J. Clarke, Chi-
cago; Tom Greenwood, Milwaukee; H. A.
Silverberg, Detroit; Lou Elman, Des
Moines; M. E. Montgomery, Omaha; R. S.
Ballantyne and Ray Nolan, Kansas City.
Also present: Tom North, special rep-
resentative of Van Beuren Productions, and
Dan Roche, midwest exploitation repre-
sentative.
* * * *
Although Israel Balaban, philan-
thropist and the lather of seven very
prominent theatre men, has voted for
eight presidents, he has discovered
that he is not an American citizen,
having taken out only his first papers.
This was brought up when he at-
tempted to get the visa of the French
and British consulates on his pass-
port, on the eve of his departure for
Europe to visit scenes of his boy-
hood home in Russia. However, the
Cunard line is using its influence to
see that his journey is not hampered.
We wish Mr. Balaban and his party
“bon voyage.”
Sj< 5{C
So Sunday the Metro-Goldwyn-Mayer group
dropped into town for a four day stay, and
early Sunday afternoon made a most auspi-
cious start for a unique and enjoyable four
days. To all those who didn’t see the “in-
flated” Leo — well, it’s just too bad, for in all
the world there probably isn’t another beast
just like him. If a teetotaler could find ro-
mance and a vagrant imagination by just
gazing at it, what could a — but we won’t con-
tinue, for it would be almost impossible to
attempt a description of the huge lion-shaped
bag, measuring 42 feet long, 28 feet high and
when they breeze into the Windy City.
with a girth of approximately 15 feet. And
what a sensation this will cause when it begins
its peregrination throughout the country. We
wonder if it will pale the tale of the “Trackless
Congratulations to
Warners’ Chicago Force
For having risen to £rst place in
the Sam E. Morris Month of May
Drive. A couple weeks more, and the
month of May will be finished, but
the way this group is going, it looks
as though they would never be
finished.
Train.” And we must say that the Chicago
office can well be proud of its exploitation
man. Fred Bartow worked like a beaver to
help put this thing over, and did it go over?
Just ask anyone who was there. It would be
a pleasure to ramble on in a descriptive fashion
concerning this national gathering, but space
forbids, and as the story is carried elsewhere
in the book, we won’t try it. Oh, yes ! We
forgot to say that Frank Ishmael and Max
Schwartz probably intrenched themselves deep-
ly in the hearts of the men from warmer
climes, for they spent most of their time
rustling overcoats for the poor frozen mortals.
It was a cold Sunday.
sjs jfc
The General Seating Company of Chicago
writes in to say that there was a mistake in
the April 19th issue. This issue said that Sam
Schaeffer has a product called Firmastone.
Firmastone is owned and sold only by the
General Seating Company. It is a chemically
prepared cement for fastening theatre chairs
to a concrete floor.
* * *
The Exhibitors’ Association of Chicago
is co-operating with the Chicago Health
department, headed by Dr. -Arnold S. Ke-
May 24, 1950
Henri Ellman Gets on the Desk
to Say:
Hello Everybody:
I’m peeved, I’m mad, I’m sore, I’m
crabby, I’m angry and anything else you
may wish to add to the list. After I tell
you why no doubt you’ll agree with me.
Here goes. For weeks I’ve been combing
the towns, working day and night and
when I return to Chicago all the welcome
I get is from a darky, who carries your
baggage for a quarter. Well, I’m sorry the
newspapers missed out on the scoop. I’m
at my “Journey’s End” now and ready to
spill a bit of dirt.
The RKO gang,' headed by Joseph
Schnitzer, blew into and out of Chicago
last Thursday. The boys were riding on
a special train, loaded down with golf balls
and refreshments for the 19th hole.
Friends, pals, more friends. I have them
everywhere in Chicago since “Journey’s
End” opened at the Garrick theatre. One
woman wrote me the following letter last
week:
Dear Old Henny:
I just heard that you are the boss
of giving passes to see “Journey’s
End.” I don’t think you know me,
but my cousin in Nebraska has a
friend that is a good pal of your
mother’s step-cousin that lives in
Milwaukee. Maybe you can recall
now who I am.
Now, what I want to tell you is
this. I hope you like the color of
the ink I am using, Mr. Heilman, I
mean Mr. Ellman. Can you give me
a pass to see “Journey’s End”?
Thanks.
Yours with regards to the mama,
Lizzie Falseface (A. D.).
Well, I could go on for pages and pages,
but Mr. Quigley informed me that if I
write too much stuff it would show up the
rest of this page.
Henri Ellman.
gel, by using trailers sponsoring the Health
Show now going on at the Coliseum.
* * *
Roy Alexander took up his duties as
Chicago manager of Columbia Pictures last
Monday, the position formerly occupied by
C. C. Wallace.
* * *
W. Benjamin, of RKO, has gone to
Hollywood to attend the managers’ con-
vention being held in Hollywood. The
convention will be in session for two days,
May 19 to 22. A midwest regional meet-
ing of RKO salesmen and managers in
the territory from Denver as far east as
Cleveland will convene at the Congress
hotel May 29 and 30. On the morning of
the 30th a screening of some recent picture
will be put on for the assembly, possibly
being the original operetta, featuring Ever-
ett Marshall of opera fame, entitled
“Dixiana.”
* * *
The special train arriving in Chicago
next Friday carrying the delegates to the
Fox convention on the Coast will pick up
Clyde Eckhardt, Harold Loeb and Lou
Dreher.
* * *
Sydney M. Speigel, one of the partners
of Essaness, recently returned from 10 days
at that traditional resort, Atlantic City.
Louis DeWolfe, formerly manager of the
Essaness Logan theatre, has been made
manager of the Keystone, taking the place
of R. Belina.
Charles Darrell, manager of the Essaness
Centre theatre, is away enjoying a two
weeks’ vacation somewhere in Michigan.
During his absence Ted Freitag is pinch-
hitting for him.
Big Three of Pathe Convention
Phil Reisman Harry S. Lorch Thomas W. Bra<ly
rhe Greatest Novelty and
Money Maker of the Age
IMITED OPPORTUNITIES
TREMENDOUS PROFITS
|nd STEADY INCOME
\ MONEY MAKING MACHINE
amazing novelty makes it possible to take differ-
oving pictures of yourself, or yourself and friends,
lem in one small screen frame, then animate them
the pressure of a finger tip.
agine ivhat this means! A moving picture with
te vividness, realism and movement of the living
m — eyes, mouth, hands and body move just as they
. life — a moving picture marvel that does everything
:alk. A moving picture, a screen and projection
line, all in one. That is what you hand the public
quarter.
EVERYONE MAKES THEIR OWN
SCREEN TESTS
“MOVIE-OF-YOU” cabinet-machine enables anyone to
screen test. The thousands of potenrial Chaplins, Bows,
anks, Barrymores, Pickfords, Garbos, Jolsons, Swansons,
Is andTalmadges will come crowding to the “MOVIE-OF-U”
m how they register and what their possibilities are for the films.
$90 IN ONE HOUR
juires only ten seconds to make the movie of the individual or
iduals and the whole series is completed in six minutes.
A DELUGE OF QUARTERS
AS GREAT AND AS ENDLESS
AS NIAGARA FALLS
“MOVIE-OF-YOU” cranks out 360 pictures in one
hour. (The action is almost entirely automatic.) At a
quarter each, the machine’s earning power is $90 for
every hour you have it in operation.
In six minutes you have a finished moving picture
of yourself, developed, completed, in a frame 2% x 4
inches to take home with you. Unquestionably, this
is the greatest money-maker of all time. For amusement
parks, for fairs and dance palaces, steamships, for summer
resorts, for all-year-around business in any community, the
“MOVIE-OF-U”1 machine will prove a gold mine.
And what an opportunity for enterprising proprietors of
motion picture houses! At last, your lobby can earn money-
big money — through the use of one of these cabinet camera
machines. Your lobby will take on new interest, new life. The
“MOVIE-OF-U” will be as big an attraction as the
Feature Picture you are playing.
All you need is the machine and an attendant, then get ready
for the profit deluge.
Our demonstration studio in operation is located in the Eltinge
Theatre Building. Territorial rights for exclusive sales agencies are
now available. Act fast and reap the reward. It will be the best
business move you have ever made !
ninent screen
but it could
be you.
A prominent screen
star but it could
be you.
TERRITORIAL RIGHTS
NOW AVAILABLE !
Patents Applied for
WRITE OR WIRE FOR
FULL PARTICULARS !
The American public is motion picture mad. There are 120,000,000 people in this country and 70%
of them believe that they could make good on the screen if they were given a chance. You are going
to make it possible for them to give themselves screen tests the same as they would get at any one
of the gigantic studios in Hollywood. They won’t want just one — they’ll repeat again and again.
Each one will mean a quarter to you and as the quarters pile up they turn into dollars and the
dollars into hundreds.
HOVIE-OF-U
COBP.
A. H. WOODS ■ President
2)6 - 2)8 - 240 - 142 West 42nd Street. New York
[ Eltinge Theatre Building ]
-
EDUCATIONAL FILM EXCHANGES, Inc.
E. W. HAMMONS, President
merica and Europe Near Peace on Patents
51 EXHIBITORS fH*
HERALD
WORLD
9
Entered as second-class matter, August 20, 1917. at the East Office at Chicago, III., under the act of March S, 1S79. Published
weekly fry Quigley Publishing Co., at 107 South Dearborn St., Cluctwo^hubscnfdion^JaM^^vcat^^injil^^
m
5910
*■***»»*****->
WE sineerelv believe that PARAMOUNT’S
1930-31 ANNOUNCEMENT, contained in
the following pages, is the most important from
every angle that has ever been made in this
business, or will be made this year.
We invite you to read it carefully. The more
closely it is studied the more clearly the truth
of the above statement will become apparent.
(paramount (pictures
ANNOUNCING
PARAMOUNT
PICTURES FOR THE
SEASON OF 1930-31
A PERSONAL STATEMENT BY
ADOLPH ZUKOR
ON NEXT YEAR’S PROSPECT
am very optimistic about the season of 1930*31 both from the viewpoint of Paramount and of
the motion picture industry in general.
I believe that exhibitors who buy pictures intelligently, manage their theatres well and merchant
their shows with enthusiasm, can look forward to the most prosperous season in their history.
The progress made in sound during the past year has greatly enhanced the entertainment value
of motion pictures. Thousands of new patrons have been attracted. Picture theatre attendance
has increased throughout the world. This has been reflected at box offices.
How are we going to hold this larger patronage and increase it still more?
Sound no longer draws on account of its novelty. Further perfection in the quality of sound
pictures must be relied upon for further increase in theatre audiences. Better pictures that meet
the ever changing demands of the public, and anticipate them. Novelties, new stars. Not better
pictures once in a while, but a continuous flow of them.
Paramount offers you this in the Greater New Show World program for 1930-31.
The best minds in Paramount production, distribution and theatres underwrite this group of
pictures as the best possible guarantee of week-after-week prosperity in this new and greater
show business in which we are all engaged.
I recommend this announcement to your earnest consideration.
PRODUCTIONS READY, SAYS
JESSE L. LASKY
FOR RECORD B. O. BUSINESS
: fc-
if
We believe Paramount proved in the past season our ability to produce great box office
successes to meet the changing conditions of the New Show World.
Hits like "The Cocoanuts", "The Mysterious Dr. Fu Manchu", "The Dance of Life", "Fast Company",
"The Lady Lies", "Why Bring That Up?", "Welcome Danger" (a Harold Lloyd production), "The
Saturday Night Kid", "Sweetie", "The Virginian", "The Mighty"/ 'The Four Feathers", "The Laughing
Lady", "The Love Parade", "The Street of Chance", "The Vagabond King", "Sarah and Son",
"Honey", "Ladies Love Brutes", "The Light of Western Stars", "Paramount on Parade", "The Big
Pond" and "The Texan" are examples.
The cream of our current season's product is still to come between now and August 1st.
Now comes 1930-31 — an even Greater New Show World. The public will demand better pictures
than ever before. Paramount is prepared.
We have geared up our physical facilities and personnel to the times. Our Hollywood studios
have been enlarged to mammoth proportions. Our New York studio, located near the gold mine
of Broadway talent is magnificently equipped for both features and shorts.
Such proven showmen as Walter Wanger, general manager of the production department,
B. P. Schulberg as general manager of West Coast production and James Cowan as general
manager of the New York studio activities, head this producing army.
Paramount today has an array of box office stars that cannot be approached elsewhere.
****** ********* ******** J,**** ***** *******************.***.******************#
PARAMOUNT LEADS ALL
Established stellar personalities like Richard Arlen, George Bancroft, Clara Bow, Clive Brook,
Nancy Carroll, Ruth Chatterton, Maurice Chevalier, Gary Cooper, Dennis King, Harold Lloyd,
Marx Brothers, Moran and Mack, Jack Oakie, William Powell and Charles "Buddy" Rogers mean
{ big money everywhere.
Enriching the casts of Paramount Pictures are such sterling talents as jean Arthur, Mary Astor,
Mary Brian, Virginia Bruce, Claudette Colbert (a splendid artiste of star calibre). June Collyer,
Betty Compson, Marlene Dietrich (a sensational newcomer about whom the whole industry will
soon be talking), Kay Francis, little Mitzi Green, Helen Kane, Jeanette MacDonald, Roberta
Robinson, Ginger Rogers, Lillian Roth, Fay Wray;
William Austin, Jack Buchanan, Stuart Erwin, Morgan Farley, Stanley Fields, Skeets Gallagher,
Harry Green, Neil Hamilton, Phillips Holmes, Paul Lukas, Fredric March, Cyril Maude, Frank
Morgan, Warner Oland, Eugene Palfette, Charles Ruggles, Stanley Smith, Regis Toomey and
many others.
Paramount will be ever alert to give you the outstanding headliners of the day from every branch
of entertainment. There will be startling announcements along this line soon.
Over a score of the keenest showman-directors in the business are enrolled with Paramount.
The leading producing minds of the legitimate stage, like Schwab and Mandel, are working in
Paramount’s studios. The dramatic stars of the great Charles Frohman Company, in charge of
Gilbert Miller, are available. In the field of radio the Columbia Broadcasting Company is
affiliated with Paramount.
MOTION PICTURE
PRODUCTION
HEADQUARTERS
EAST AND WEST
Stars of the Publix stage shows will appear on the screen. Following our big name policy for
BRANCHES OF GREATER
NEW SHOW WORLD » »
★
*
★
*
★
★
*
★
★
*
★
★
★
★
★
*
it
it
★
★
★
it
it
it
it
it
it
shorts, leading lights of Broadway such as Eddie Cantor will be seen in one- and two-reelers.
Paramount Sound News, under Emanuel Cohen, will step still further ahead of the field.
Our staff of music writers is second to none.
Their compositions, exploited by the Famous Music Corporation, with branches from coast to coast
and abroad, mean money at box offices.
Our strong affiliations all over the world assure us the cream of foreign star and producing talent.
Paramount is the one truly international institution in the industry.
Our activities in color, the enlarged screen and television guarantee you that Paramount will give
you first every new development in motion pictures.
I am not going to dwell here upon the individual productions in our 1930-31 program. In the
subsequent pages of this book they speak for themselves. Let me merely say that the line-up at
present does not represent at all completely the great productions which we will offer you for
next year. Many of those described will be further strengthened and revised, with an eye to
mightier box office drawing power. New productions will be announced. This is a rapidly
changing business today. The public acquires new tastes over night. We will meet perfectly new
demands of these changing times as they arise.
Backed by the mighty resources and trade mark of Paramount, our producing organization as
outlined above is today working at top speed to place upon screens the finest quality money
product this business has ever known-the Greater New Show World Program of 1930-31.
me!:
IMPORTANT STATEMENT BY
S. R. KENT
ON 1930-31 SALES POLICY
ARAMOUNT believes that with the changed conditions in the industry a modification in the
sales policy followed in the past must now be made in the interest of greater quality at the
box office.
Motion pictures are today a style business. Productions must be made to the current taste of
theatre patrons, tastes which change rapidly and often. One month, backstage pictures are in
vogue; the next month, this same type of production loses its popularity in favor of Westerns.
Old line stars who seemed firmly entrenched only a few months previous pass into the discard.
New favorites, like Oakie and Chevalier, appear almost overnight. Sound brings these changes
much more quickly than did silent pictures. Sound is here to stay, in our opinion, and these
changes in tastes will continue.
It is therefore impossible today for a producer in May to announce in every detail a group of
pictures to be released during an entire year and hope to give theatres 100% hits.
Anybody who attempts in these changing times to hogtie a picture production department, force
them to lay down the full details of a season’s product months in advance and then stick to this
program to the letter, is doing the worst possible service to theatre box offices.
Production must be left free to give you the advantage of changes in public tastes, new discov-
eries in sound, changes in star popularity. New faces and voices are continually coming to the fore;
production must not be forced to deny them to your screens because of casts announced months
previously.
Paramount owns an
product at ail times.
nportant group of theatres that must be protected with fine, up-to-date
fhis is in turn a protection for you.
PARAMOUNT WILL MEET
CHANGING DEMANDS OF
THEATRE AUDIENCES » »
'■ T S more important to you as an exhibitor to get a new picture that's hot than to receive a
picture after its style has passed, merely because a company announced it the previous May.
For the reasons above, we do not attempt in this announcement to describe in definite detail
the entire program of pictures which we expect to release during 1930-31. We have eliminated
all pictures which might look good on paper now but which might pass out of public taste before
release date. We do not intend to produce such pictures.
This announcement becomes a part of any exhibition contract only insofar as it covers definite
pictures announced by us at this time. It includes:
1. A large number of productions definitely to be released by Paramount during the coming
season. Details are given. In many cases the picture is completed or in production. In quality
and quantity the line-up must certainly impress the thinking showman with the extremely high
merit of 1930-31 Paramount Pictures.
These pictures you will get if you buy Paramount now. Additional pictures will be made. All of
them will meet the high quality standards of those announced. Some of them may top these
standards. Interesting announcements will come later. But for the present we describe only
what are now certain.
2. We offer you a list of definite stars, the biggest box office personalities in this business, and
the number of pictures which each will make during the coming season. Each star has a well
known box office value. We list starring pictures only where these have been finally chosen.
We further give you a list of important players of known value who will form the bulk of the
casts of Paramount 1930-31 productions. They also are a guarantee of drawing power.
PARAMOUNT PRODUCT
AND TRADE MARK BEST
1930-31 BUY, SAYS MR. KENT
ARAMOUNT will release a minimum of 65 pictures in the coming season. On the basis of
Paramount's reputation as leader of this business, our excellent record of the past two years in
sound, the information supplied on specific productions and stars in this announcement and our
guarantee of 100% timely product rounding out the program, we invite you to make certain of
having Paramount in the coming season by buying and reserving playing time now.
if you prefer to buy now only the portion of the product announced and take a chance on securing
the remainder as it is finished, we are willing to negotiate on that basis.
We firmly believe that the pictures described in this book constitute by far the strongest line-up
which Paramount or any other company has ever offered. We call attention particularly to their
variety and obvious box office strength. Drama, comedy, musical comedy, outdoor productions.
Westerns, the public's favorite stars — everything is here. Sound has largely divorced the children
of the country from picture theatres; we give you the opportunity to rekindle their enthusiasm for
movies and bring them back to you as customers with kid classics like "Tom Sawyer", "Skippy"
and "Huckleberry Finn".
We are announcing what you will agree is the first complete, showman-like program of quality
shorts ever offered to theatres. This program was formulated only after months of research
through our own theatre organization into the public's and exhibitors' tastes in one- and two-
A reelers. You can sit down now and book a definite number per week and know they’ll arrive
Jr as scheduled and will be quality assets to your shows.
' Nothing vital to your success has been forgotten by Paramount in putting together the Greater
^ New Show World Group. We believe these pictures and our manner of selling them are the best
guarantee of your prosperity in 1930-31 that you could possibly buy.
HAROLD
LLOYD
I7V
FEET FIRST
NOW the Monarch of Mirth gives you a lavish comedy
production that will write box office history. Already
in the making. With the bulk of its hilarious action actually
taking place on an ocean liner bound from Hawaii. Harold
as a shoe clerk pursuing a beautiful girl from Waikiki to
thrills in San Francisco. Barbara Kent, his leading woman
in “Welcome Danger’’, is again the heroine. Produced by
the Harold Lloyd Corporation. A Paramount Release.
The Comedy King's Second
■tig All -Talking Picture!
**********>********* **************1
■ The fa mi
ous blackface 1
If stage, ra<;
ho and phono- I
I graph record stars who 1
Ij wowed screen audiences II
from coast to coast with H
U their firs
a Paramount H
|f coined v.
“Why Bring (I
| That Up?
I Now bac!
k again with II
III double the laughs and H
ill screen folk
awing. Adapted ■
I- best sellin
g book, “Two 1
| Black Crov
rain theA.E.FP U
Ij With Ne
il Hamilton II
|| and Joan
Peers making II
|| love amoi
rag the grins. jj
|| Directed
by Richard jl
H Wallace.
11
Jf / ” ' " '
Reach’s dynamic
drama of the great
outdoors. Now you
see the greatest fight
scene in entertain-
ment history as it
should he fought!
Now
hear this
famous h e - m a n
masterpiece of the
4Iaska gold rush in
11 of its strength
id splendor.
Gary Cooperas the brawny
giant who battles the de-
spoilers of the Yukon and
conquers them. With two
beautiful women — one
bad, one good — fighting for
his heart.
The entire world of out-
door talking pictures will
take a mighty leap forward
with the release of ‘“The
Spoilers.”
BETTY COMPSON
am! n strong east
CHARLES BUDDY NANCY
ROGERS CARROLL
With Zclnia O’Neal (star
comedienne of the stage
show), Jack Iialcy,
Eugene Pallctte and
others in featured roles.
From the most sensa-
tional musical comedy
success that ever hit
Broadway. An outdoor
action love story with
golf and a millionaire
country club as the set-
ting. The money stars
of “Close Harmony” re-
united. A de luxe
youth hit that fairly
yells money.
SCHWAB
MtMIll.
They’re hack again! Cocoa-
nuttier and funnier than
ever. This time in the en-
larged screen adaptation of
the show that brought them
their most sensational stage
success. You know what “The
Cocoanuls” did at box offices
everywhere. The public’s
Animal Crackers
pm ifli « iprPH mi Ai
T OVE under the warm Riviera moon. A beautiful
^ woman running away on her bridal night. A hand-
some millionaire masquerading as a hairdresser. Their
fates at stake on the spinning wheel of fortune.
lutli
JEANETTE MacIIONALD
.JACK ItlCIIAAAA. ZASIJ PITTS
Jiml oilier*. The lovely heroine of “The Love Parade”
and “The Vagabond King”. The famous hero of the
Broadway musical success, “Wake Up and Dream”.
United under the direction of Luhitsch. maker of master-
pieces.
Oaui liling
in Hear Is
i 1 1 i 11 £
>lnsk'.li;iv
AilveiiluiM
The IMav-
“roiiiiil ok
an ERNST
IT KITSCH
MAURICE
CHEVALIER ™ THE EITTLE CAFE
WAl
LIONAIRE
I I
M
AS
A
CHEVAIIEK
LUDWIG
HEDGER
production
WEALTH AND BEAUTY VS. THE LAW!
! love you — but you
have flaunted society
and you must pay!
M , CLAUDETTE
tOLBERT
FREDRIC MARCH
and an exceptional cast
If there's one surefire dramatic
attraction in this announcement,
“Manslaughter” is it! The gripping
story of a young woman so beauti-
ful, so rich, that she thinks the
world was created for her pleasure
— and almost proves it. Until fate
dynamites her selfishness, strips
her of her power, throws her into
prison! And she falls in love with
the man who jailed her!
With the lovely heroine of
“The Luily Lies,” “The Big
Pond” and “Young Man of
Manhattan.” Fighting and
loving the hero of “Sarah
and Son.” Directed by
George Abbott. From the
famous Saturday Evening
Post serial and novel by Alice
Ducr Miller.
to* l"c.
Ihc
y ’ , .
TOM SAWYER
MARK TWAIN’S IMMORTAL CLASSIC OF ROYRO.M
WITH
JACKIE
COOGAN
JUNIOR IM IS li l.\
FOLLOWED DY THE FAMOUS SEQUEL TO 'TOM SAWYEtt”
'HUCKLEBERRY
FINN'
Paramount produced clean-ups for theatres
in the silent versions of “Tom Sawyer” and
“Huckleberry Finn”. Now with bigger and
better productions, perfect casts and the
added magic of talk, box office records are
hound to tumble!
Everybody wants to HEAR the fascinating
story of “Huck” and “Tom” and “Becky
and the gang and the “Duke” and the rest of
the immortal characters. Life on the old
Mississippi of steamboatin’ days. “Huck” a
runaway on a raft. The rescue of “Jim”, the
slave. “Huck” attending his own “funeral”.
All of the unforgettable Mark Twain lore.
The Mark Twain classics in talk are sure to
mop upon the screen. Sois“Skippy .Para-
mount’s other great kid production in this
group. But aside from the assured success of
these individual pictures, here’s another im-
portant point to think about:
Talking pictures have largely divorced the
child part of your audiences from your
theatres. They think talking pictures are
over their heads. The three productions
named above, aimed at kids as well as grown-
ups, will bring the children back to you. So
will Paramount’s fine Western action pic-
tures. Once back, they’ll stay!
UlABIJiS
■■mint r
ItOOIlKS
■Vc»"’c"a
' ^C'-' b
/ M
fey/.. |
SB**
) j ' ,/ /T\ \
tvffiJl-} "HP
HOWJLAiXn
V. I. KM. V
f *f •« tlu ctiih n
Wine, Wives and Wad:
TheGeneral
A startling drama on a hitherto untouched
subject — the beautiful, mysterious ladies
who hovered just behind the battle lines.
And of one lady in particular who, with a
husband in the ranks, infatuated a mighty
General — for a purpose. From the smash-
ingly successful stage hit by Lajos Zilahv.
Vi ith the star of “Abraham Lincoln” the
“Trampas” of “The Virginian,” in his
greatest role.
MARY ASTOR
THE
RICHARD
% It L E N
FAY WRAY
OCREEN fans
..1\ talkers m swicpa'e
^ all-talker adventure
settings and pa< keu
and excitement.
„ n!vp it to them m tins
spinc-tingnUp
besides.
v reckless young adventurer deep^
Sru diver for precious pearls
South Seas. Md his
uwny „n h« J|p tropical
roughneck crew. A hots ot
*— -
lion. Then the miraculous escape
with the girl.
From John Russell’s virile mystery-
love-thriller.
V V jHKksil. ,W' /
“DANCING MOTHERS"
Now the production genius
who wrote and directed “The
Trespasser” and “The Devil’s
Holiday” oilers you his great -
cst dramatic effort! A big
special cast will be selected
from among Paramo
powerful box o
names to
Directed by
EDM \D GOI LDnr.
When parents play, do the
children pay? The answer is
hurled at you with the force
of a thunderbolt in this dra-
ma of a daring, courageous
daughter of today. Victim
of wealthy parents having
their last fling at life. Fight-
ing for her home and her
own soul. A sensational
drama pow erful as "Sarah
And laid in
of settings.
of Outdoor Romances!
From the famous
stage success by
David Belascoand
Richard Walton Tally
If you know show business, you’ve long
had in mind that the famous “Rose of
the Rancho” would make the greatest
of all action thrillers. The play that
David Belasco counted his biggest suc-
cess, that enthralled all America!
Now it comes to you — with music and
entirely in TECHNICOLOR. With Gary
Cooper as the gallant cavalry officer who
battled a whole battalion of had men
for the heart of a luscious Spanish
senorita.
Breathlessly beautiful settings. Stirring
action. Inspiring music. Color, beauty,
reckless youth. With Rosita Moreno,
the well known Shubert prima donna,
Lillian Roth and Nino Martini, greatest
of tenors.
GARY
COOPER
SCARAB
MURDER CASE
WILLIAM
POWELL
as Philo Vance
TjlUGENE PALLETTE as the dumb
hut very funny Detective Sergeant
Death, E. H. Calvert as the polished
District Attorney. The same absorb-
ing trio who helped make “Canary
Till: Firs l Lady of theScrcen.
Magnificent Ruth Chat-
ter ton. Star of “Madame X’ .
“The Laughing Lady” and
“Sarah and Son”. Now bring-
ing to vibran l life the flaming,
emotion-tossed heroine of
Susan GlaspclPs dynamic love
novel, “Brook Evans”. A
world-wide best seller.
Lj|f«ksl mimI Mom
Thrilling of ili«>
s.s. v.w dim:
Myslery Stories
•
Recent ly run us a serial in
the American Maga/.inc.
Soon to he a hex' selling
novel. Tin victim is a
daring adventurer who
delved into Egyptian
Ill's pretty young wifi1 i-
tiler
tornado-torn prai-
»f Illinois to color-
splashed Paris, this woman of
destiny fights for the right to
love. Unworthy men clutch at
her. Convention forges ebains.
Yet she conquers. Through
her child of love her soul goes
marching on !
THI RIGHT TO LOVE +
RUTH CIIATTEIITOX
. . . .WITH THE
INCOMPARABLE
Sparkling with the one
and only Chevalier
personality — his re-
freshing fun, warm
love - making, eatchy
songs. Produced with
all the lavish glamor,
clever touches and ex-
pert polish for which
Lubitsch is famous.
No two names in film-
dom are better guaran-
tees of S. R. <). than
Chevalier - Lubitsch.
MOIVTA
BELT.
production
*Ol NG and old know Skippy.
He's all boy. He’ll bring the
kids back to your theatre.
Known everywhere in comic
strips, magazine drawings and
Percy Crosby’s own novel of his
adventures that appeared as a
serial in the Ladies’ Home
Journal. Now faithfully caught
in person in a great talking
picture of refreshing hoy com-
edy and adventure.
—m
Pekcy Crosby’s Kin Ki assic
SKIPPY
SIMiXTAL li.V I ItA
ATTR ACTION . .
THE star and director
of “The Love
Parade” will join tal-
ents again in a de luxe
special for Paramount
in 1930-31. The subject
will he of an ultra
modern type.
IESMAN'
Sront MCiipt’rt iMut/hvs- sensational Cosmopolitan 3iaaasinc
aerial art t! novel. With « vast rrorthf/ of itn cxeetlenee !
WILLIAM POWELL
I.\ HIS MOST EX-
CITING ROLE! . . .
For women, he is the most dangerous
and fascinating man in New York. Suave,
handsome, nimble - leagued, an ac-
complished lover. Nobody knows
whence lie comes or where lie gets his
millions. Yet society welcomes him
like a conquering hero and society’s
wealthiest and most beautiful women
are at bis feet! A score of irate hus-
bands and thwarted rivals plot to kill
him. The startling climax rocks New
York !
William Powell in a role more thrilling
than “Street of Chance”.
iri/li
.JACK OAKIE
FORE! Make way for a mighty blaze of Oakie sun-
shine in one of the biggest, peppiest, funniest pro-
ductions in which the Big Roar Boy has ever appeared.
Watch for Jack as the wise-cracking cuddy master in
Zicgf eld’s famous show of golf, grins and girls. The
ace attraction that ran over a year on Broadway and
toured the U. S. for another with never an empty seat.
1
EAST vs.
WEST in
ROMANCE
in Mary Roberts Rinehart's popular Saturday Evening Post serial
and novel. Two favorite stars in an ideal outdoor love story.
NANCY CARROLL
RICHARD ARMEN
“Sweetie” goes West in
search of adventure.
Handsome Dick, the
daredevil cowboy, falls
in love with this society
| beauty. Amid rodeos,
'round-ups and wild
western adventures their
love is tested by fire and
emerges triumphant.
It can't fail but be a
clean-up!
Tnnocent — but trapped by
her past I Able to save her-
self by betraying the real
guilty one — hut swayed by a
blind, unreasoning loyally.
What docs this beautiful cx-
Follics wife do, while the gods
of chance laugh with sardonic
glee and the Inw rushes to
fasten senndul upon her? A
drama of intimate headlines
screaming with emotions.
Story by Douglas Doty and
II. D'Ahhadic D'Arrast.
D’Altliatljf D’Arrast
jBYRD SHIP, BLOWN PAR WEST I
j GAINS SHELTER OF BARRIER
r/L,We America. ,
Sl"~
rHE Barjuer
ym
,iet«» es
, | ‘ °
sOt‘» V‘
A sea of publicity has ac-
companied Rear Admiral
Byrd from the start. When
every newspuper is flood-
ing its columns with news
of his return to America
in June, this picture will
he given to you l
A MlbHTV UKAMA OF REAL A DVENT ERE S
\ A \ < Y
CARROLL
I'ltKIHIIC MYIStll
OLLOWING Iter amazing dru-
matic success in“The Devil's
Holiday”, Miss Carroll wa
chosen as the heroine of ‘‘Laugh
ter”, one of the most prized
and most powerful roles in
Paramount’s entire line-up.
Fredric March, leading man in
“Sarah and Son” and “Man-
slaughter”, will have the chief
male part.
From the mysterious bot-
tom of the world two
Paramount cumcrnmen,
members of the Byrd
expedition, have brought
hack the thcmostnmnzing
drama of modern times,
with TALK, SOUND
EFFECTS.
The only actual and exclu-
sive motion pictures made
of this colossal undertak-
ing, they depict n story of
dnring, courage and ab-
sorbing interest that is
unbelievable until you
'GRUMPY
CYRIL MAUDE
Phillips HOLMES
who scored so emphatically in “The Devil’s
Holiday”, with a prominent fern
supplying the romantic interest ii
most exciting and delightful n
dramas of all times. Cyril Maude ii
SCHWAB and
mandel
Production. Stage producers of such
musical comedy smash hits as “ The
Desert Song ”, '‘Good Neivs", “Folloio
Thru ” and others.
9
With
Stanley Smith
(//#<- « Sirccfie ” anil “lionet/" Hot/)
Ginger Rogers
Ciiakees Higgles
Frank Morgan
•
Paramount now brings to the screen
the producers who have provided Broad-
way with more $6.60 hits than any
entertainment-creating pair in history
— Schwab and Mandcl. They offer you
the gay musical play that has done
sensational business on the stage from
coast to coast — “Queen High”. The
story of two business partners who de-
cided which should be a millionaire and
which his valet by a cut of the cards.
A real story!
With attractive Stanley Smith. Ginger
Rogers, feminine flash of the New York
hit, “Top -Speed”. Charles Ruggles, of
“Lady Lies” and “Young Man of
Manhattan” fame. Frank Morgan,
star of “Topaze”.
Brand new song hits. From the piny by
Frank Mundel. B. G. De Sylvu and Lewis
Gensler. Directed by Fred Ncwmcyer.
the tl is / in #/ u i s h v il star in his most famous role
MIT7.I GIIERN
A MINIMUM OF
1®
ADDITIONAL
S S* E C I ALS
will be produced and released by
Paramount during tbe 1930-31 sea-
sou. Of tbe same high production
quality as those now announced.
Details of titles, stories, etc. soon.
WITH CASTS PICKED
MOSTLY FROM THESE
BOX OFFICE ACES!
THE
EIEMY
.1 Nat nra I Drama . . .
He til anil Start lint/
as 66 Chan if 99 anti /tra-
il n r v il in America!
Here's slurk realism in talk and
sound. Actually photographed in the
frozen white wilderness of the Great
Canadian North. By a hand of in-
trepid adventurers who lived, and
fought to live, with a tribe of Indians
a perilous 500-mile hunt to stave
A warm love story
handsome Indian brave
fcfc
IMimiOIVT rVITIUl.N ONE
OF THE D1IAMATIC 1MII7.KS
OF THE CENTURY S
THE ROM FAMILY’
WITH FREIIRIC MARCH ANTI A RIG SPECIAL CAST
FROM the S. R. O. stage triumph by George S.
Kaufman (author of “The Cocoanuls”, “Animal
Crackers” and “June Moon”) and Edna Fcrber (an llior
of “Show Boat” and “Cimarron”). A capacity hit
for over a year on Broadway. A smash on the road.
Reaching the full glory of its sparkling comedy and
poignant drama as a Paramount New Show World
super-show. With Fredric March, who rose to fame
in this play on the stage, heading the cast.
NOT a costume play of royalty, but the brilliant,
intimate expose of a famous und fascinating
Amcrieun family of today. Ruling millions of
Americans with their genius and charm. Their lives
a series of explosive headlines; their loves as sensa-
tional as their wild, reckless personalities. Racing
through a gamut of emotions, from rouring humor to
the tendercst of pathos. If you saw the stage play,
you talked about it for weeks!
k
m
NATION-WIDE
STAGE SMASH
. . . SERE- EIRE
SCREEN HIT!
over a year “Honcy-
n Lane” packed 'em in
on Broadway. And followed
this with a record-breaking
lour of the country from coast
to coast. Its warm, whole-
some story of the youth who
won over great odds and
brought his girl from temp-
tation to “the little white
house at the end of Honey-
moon Lane,” captivated
America! Now you get it,
better and more appealing
t ban ever, wi th itsoriginai star.
EDDIE DOWLING
HONEYMOON LANE
Booh, lyrics and music by-
Eddie Dowling and James F.
Hanley. A Sono-Art Produc-
tion. Presented by O. E.
George
BANCROFT
In Tivo Strong Dramas
Now at the very pinnacle of his fame,
George Bancroft comes to you in the two
most powerful vehicles he has ever made.
Variety’s annual poll reveals him the
greatest drawing card on thescreen today.
Exhibitors and the publicwill confirm this
impartial and carefully proven verdict.
When he-men stars and red meat drama
became the vogue in the New Show World,
Bancroft leaped to the front. In his line
he has no rivals today and his line
supremely pleases.
A great voice, a great actor, a mighty box
office magnet. Complete details of his
1930-31 starring pictures will soon be
announced.
1
9
Clara Bo tv — slim, trim and radiant with more fire
and "It ' personality than ever — is out to make
19.10-31 her greatest year. Her singing voice,
revealed in “ Paramount on Parade ”, and more
startling new talents increase her appeal many fold.
ClAR\ BOW
In Four Flashing nils
The “It'’ Girl, the Redheaded Riot, the
Brooklyn Bonfire — whatever you call her,
Clara Bow remains the most sensational
feminine star bet on the screen today.
“True to the Navy” and “Paramount on
Parade” reveal the new and better Clara
you'll get in a quartet of Bownanzas for the
coming season. The first one is practically
set and full details will be given soon.
Exceptionally strong casts and star direc-
tors will be assigned to Clara. Her pictures
will be in the big special class and entitled
to extended run preferred playing time.
Cl««n>’K f„n mail of 20.000 letters « montli,
Charles buddy
Rogers
Star in Three Hits
The first: “MOLINQFF” (new
title coming). The tale of a mil-
lionaire who could cook as well
as he could love, went broke and
got a job as chef to a wealthy
family. With amusing complica-
tions,including songs and a hand.
New York cops threatened Buddy
with arrest for blocking Broad-
way traffic when he appeared
personally at the Paramount
Theatre, New York. He’s riding
an amazing crest of popularity.
Get aboard with him.
He proved in “Close Harmony”
and “Safety in Numbers” that
musical romance is his forte.
He’ll prove it more than ever in
1930-31.
The magnetic vagabond of “ Innocents of Paris”.
The naughty , irresistible Prince of ‘-'The Love
Parade’' . The exuberant American “beesness”
man of “ The Big Pond”. The man who cornered
all the legit theatre business of Broadway in two
leech s of personal appearances at the Fulton
1
Maurice
Chevalier
Coming in Spcdiils
“You brought a new kind of love to
me”, Maurice sings jauntily in “The
Big Pond” — ami thousands of women
motion picture fans sing it back to him !
Seldom has a new personality secured
such a strangle-hold upon the affections
of the American theatre-going public
in such a short time as has Chevalier.
“\\ ithin a year he will be the Idol of the
American Screen!” wrote a conserva-
tive critic on a New York daily of
Maurice in “Innocents of Paris”. Her
prediction has come true.
Cheek the specials in this ai
men l in which Chevalier upp
Tin*:
VERSATILE
CHARMER
OF THE
SCREEN
xaxcy Carroll
In Two Starring Oramas
We made the full length drawing of
Nancy on the right before we saw
“The Devil’s Holiday” and the new
Nancy Carroll. The drawing shows
her as the alluring charmer of such
hits as “Sweetie” and “Honey”.
“The Devil’s Holiday” will skyrocket
Nancy Carroll into the front rank of
the greatest dramatic aetrcsscs of
our times! The revelation is amazing.
It will be the talk of the business.
While you’ll still get this star in pic-
tures of the “Sweetie” type, her two
starring vehicles will be confined to
stories that give full rich rein to her
remarkable dramatic ability. You
can count on something surprisingly
new, and box office to the core.
Gary cooper
In Itig Specials Only
The public demands big outdoor pictures.
Paramount, especially the leader in this
type of entertainment, is announcing
elsewhere in these pages a number of
spectacular action specials to he filmed
in the open. In four of them the hero is
that favorite he-man star— Gary Cooper.
A Montana cowboy in real life and a splen-
did type of tall, sinewy, wholesome
American manhood, Gary is the ideal
talking picture star that the public today
demands.
Owing to liis frequent appearanees in
specials, no Cooper starring pictures will
The pus t season has seen a meteoric rise to incr
popularity of Gary Cooper. They talketl about h
The Shopworn Angel.” They cheered h
d “The Tex
, filed Jo,
richxrdaklen
Star iii Four Westerns
The first: “SPANISH ACRES”. With
Harry Green, Eugene Pallette and
Rosita Moreno. From Hal Evarls’ all-
action novel.
Headline favorites of today. Young
money stars flashing to nation-wide
fame. Therein lies the strength of Para-
mount’s amazing rosier of all-big
Dick Aden is an example. Personifica-
tion of stalwart, good looking, action-
full Young America. Especially fine in
strong Western roles. “Steve” of “The
Virginian”. Dashing hero of “The Light
of Western Stars” and “The Border
Legion”.
The public clamors for Aden in more
Westerns. Here’s a chance for you to
cash in on this demand with a quartet
of Aden Western knockouts.
JACkOAKIE
In a Trio of I. off Riots
The first: “TOPLITZKY OF NOTRE
DAME.'’ Oakie as “Ten Yard’’ Toplit-
sky, son of a Jewish fa l her and Irish
mother, makes the Fighting Irish grid
team and laughs and bucks his way to
fame.
The second: “MERTON OF THE TALK-
IES." Fresh from the tall timbers. Jack
invades Hollywood to show the big stars
how to do their stuff. With side-split-
ting results.
The third: To he announced. Typically
Oakie.
The Oakie craze has swept the country
The current season goes down in m. p. history as
the year of The Great Oakie Grin Invasion. ‘ Fast
Company.'’ “Sweetie,” “Hit the Deck." “Paramount
on Parade” and other hits brought him stardom.
‘ The Social Lion” and “The Sap from Syracuse” iv ill
clinch it. The public today pays big for real laughs.
RUTH CIIATTKini >.\
■
Tllltlili
STRONG
co -starring;
DRAMAS
•
THU I I RS I :
THE
RETTER
WIFE"
From Gouvcrncur
Morris’ unusual
story of a polished
gentleman who, en-
raged by his wife's
body from theguttcr
ami marries her.
i in: si;co\i>:
"NEW
MORALS"
By Frederick Lons-
dale. Ludwig Ber-
ger Production.
•
OM HOIti;
CLIVE BROOK
The First Lady of the Screen — that’s the title erities and
I public have awarded Miss Chulterlon after her splendid
work in “Madame X”, “The Doctor’s Secret”, “The Laugh-
ing Lady” ami “Sarah ami Son”. Paramount plans still
greater Chatterton triumphs.
No better starring male could he chosen for the brilliant
Ruth Chatterton than the splendid, distinguished Clive
Brook. Their marvelous work together in “The Laughing
Lady” will he remembered liy film fans everywhere. Seeing
them paired again will fill theatres.
Exhibitors and the public raised I! illiam Potcell to
stardom. Their faith teas rewarded by his remarkable
performance in "The Street of Chance"' and an even
H Jiner triumph in ‘"The Shadow of the Law'\ his next
picture. Paramount is proud to number this talented
in 1930-31 uith even finer production values.
William Powell
In Two Strong Starring Dramas
“Another splendid performance by William
Powell.” You can count on that for the
first line of practically any newspaper re-
view of any picture in which suave, capable
Bill Powell performs. Perfection is his
middle name.
Blessed with a superfine voice, a hand-
some physique, personal magnetism and
the ability to live his roles, he stands in
the top rank of his profession. In these
days when the smart public lavishes large
rewards on real ability, naturally he's a
potent box office star.
IIeiuiXu The Stars of tih: 4»ki:\ii:ic New Snow Wohlu
GEORGE ABBOTT
DOROTHY ARZNER
MONTA BELL
LUDWIG BERGER
OTTO BROWER
EDWIN CAREWE
JOHN CROMWELL
GEORGE CUKOR
II. D’ABBADIE D’ARR AST
CYRIL GARDNER
LOUIS GASNIER
EDMUND GOULDING
VICTOR IIEERMAN
EDWIN KNOPF
ROW LAND V. LEE
ERNST LUBITSCH
LOTIIAR MENDES
FRED NEW' MEYER
VICTOR SCIIERTZINGER
EDWARD SLOMAN
EDW ARD SUTHERLAND
NORMAN TAUROG
FRANK TUTTLE
JOSEF VON STERNBERG
RICHARD W ALLACE
T. J. AHEARN
ZOE AKINS
DORIS ANDERSON
REX BEACH
DAVID BELASCO
GUY BOLTON
MARTIN BROWN
NORMAN BURNSTINE
JAMES A. CLARK
DENISON CLIFT
BARTLETT CORMACK
LLOYD CORRIGAN
PERCY CROSBY
CHARLES FURTHMANN
O. H. P. GARRET!'
GERALD GERACHTY
SUSAN GLASPF.LL
ZANE GREY
OTTO IIARBACH
MAURICE IIANLINE
PERCY HEATH
RUPERT HUGHES
GROVER JONES
GEORGE S. KAUFMAN
PATRICK KEARNEY
VINCENT LAW' HENCE
FREDRICK LONSDALE
HERMAN MANKIEWICZ
JOSEPH L. MANKIEWICZ
GEORGE MARION, JR.
ALICE DUER MILLER
JACK McGOW AN
W ILLIAM ANTHONY McGUIRE
WILLIAM SLA YENS McNUTr
EDW ARD E. PARAMORE, JR.
ROBERT PRESNELL
GERTRUDE PURCELL
JOSE CARNER-RIBALTA
MARY ROBERTS RINEHART
DANIEL N. RUBIN
JOHN RUSSELL
MORIUE RYSKIND
VIOLA BROTHERS SHORE
PAUL GERARD SMITH
SAM SPEW ACK
RICHARD W ALTON TULLY
S. S. VAN DINE
JOHN V. A. W EAVER
LA JOS ZILAHY
HARRY AKST
NEWELL CHASE
GRANT CLARKE
SAM COSLOW
ADOLPH DEUTSCII
DAVE DREYER
VERNON DUKE
SAMMY FAIN
AL GOODIIART
JAY GORNEY
JOHN GREEN
KARL HAJOS
EDGAR Y. HARBURG
W. FRANKE MARLING
LORENZ HART
DON HARTMAN
IRVING KAHAL
BERT KALMAR
AL LEW IS
BALLARD MaeDONALD
PIERRE NORMAN
RALPH RAINGER
LEO ROBIN
RICHARD RODGERS
HARRY RUBY
AL SHERMAN
FRANK TOURS
RICHARD WHITING
Annoimcinff
PARAMOUNT
SHORT FEATURES
for
THE GREATER NEW SHOW WORLD
i«4 I' vit vMor.vi sor.Mt \i:« s
101 i*aiiam»mvi acts H iteoii
20 rAHAAIOIAT COMEDIES i3K,.i
12 PAHAMOUNT IMCTOitlAI.S
111 IMUAMOIM SCII EE. \ SOMiS
l« PARAMOUNT TVI.KAIITOOVS
Chant/inff Shorts from a Problem to a Pleasure!
THE COMPLETE IDEAL PROGRAM
OF SHORTS FOR SHOWMEN
THE program of Paramount Short Features for 1930-31 outlined in the pages that follow
was compiled only after a long and careful survey of the entire shorts situation today
conducted through our own theatre organization.
We discovered at first hand what types of shorts were most popular with the public and
in what numbers. We obtained accurate information as to what quality and quantity of
shorts best balanced the shows in all kinds of theatres. On the basis of this investigation
we compiled what we believe is the first complete, ideal, practical shorts program
ever offered.
You demand tjuality. We promise you shorts of the same high standard as Paramount
features.
You demand variety. Here it is: a truly brilliant Sound News, a new kind of ultra-modern
magazine reel in Paramount Pictorial, two single-reel Acts each week comprising every
species of class flash entertainment, two screamingly funny two-reel Comedies each
month, eighteen releases each of the proven popular Screen Songs and Talkartoons.
You demand definite releases, that can be dated in advance. We will deliver these shorts
exactly when and as promised.
Book Paramount Shorts for the coming season and your shorts problem will become
a pleasure.
• «ritt»awt ..utv il,u’
N*.» 6e““„
%s;r
.In this*
„ bet's admit
success1015 accooo1 °
them a in«» a'vay ° ‘ . nt\y
,heV’U start stay V co09,stentty
* y On the other ha at *e
them* °n definite as
good shorts are
box office
box office* ,930*31 a eon*
--r'S-' i
sausc nieturc9,
inount feature Pict
, this. They "
Natural «eC0B d08ludi09 and by th *
^effithesame iiotniake„or
except me
have tirov e< rtainmcnt*
in this «yT-e° „arainoa»t shorts
Yo"««h>oUl,OU oce. Paramount
program fa- » * sin„ic i'
guarantees you vcek. Talking
k.a8edattherate*> very variety
aingtnS’ musical fee
Paramount Satisfies Demand
For Good 2-Reel Laughers:
Paramount has always been famous for its success with comedy. Every
year this company produces the outstanding comedy hits in the feature
market. The greatest comedians of today are found in Paramount
feature releases — Moran and Mack, Harold Lloyd, Marx Brothers,
Oakie, Gallagher, Harry Green and many others.
Now Paramount is using the same surefire comedy production methods
to make laugh gems in two reels. Big name comedians will be fea-
tured. Plenty of care and money will he spent. We promise a series
of Paramount Comedies that will travel a smile a minute ahead of
anything else in the field.
"Good comedy shorts are in big demand,” says Variety in its April 16th
issue. It’s true. And here’s the way to satisfy it — 26 Paramount 2-Reel
Comedies in 1930-31. Released at the rate of one every other week.
The first group in the series is now in production and will he ready
for screening soon.
PARAMOUNT
COMEDIES
. »»•' va,‘;
bTOOg''1
*ure\es ftcV
rrr-
\>\U^
oodcv" i
mounv
V.e
a. »«trs r
. pron«sc ‘
(UttevenV
Varan
Just aS
better
p\CT
{von' 1
viU
in
\,c li'"11"
;adU"e
tt-©,TION PI CTU Rl
Classic
SCREE*
LA*D
20.000.000 Readers Sold
4 omim ai.lv o\ Theatres
Playing Paiiamoi nt . . .
•
I'or 13 years Paramount advertising in national magazines has power-
fully steered the public to theatres showing Paramount Pictures. *’If
it's a Paramount Picture, it’s the Best Show in Town” is more than a
slogan; it's a national entertainment-buying guide. In the Saturday
Evening Post, Country Gentleman, Photoplay, Picture Play, Motion
Picture, Motion Picture Classic, Screcnland, Screen Book, and other
widely read publications, this effective aid to the Paramount showman
will he continued more vigorously than ever in 1930-31.
Radio Bombardmext over
4»f> Columbia Stations is
Mighty Seat Seller:...
Every Saturday night at 10 I’. M. (Eastern Time) over the coast-to-eoast
network of the Columbia Broadcasting System, the Puramount-Publix
Hour brings news of coming Paramount Pictures into the homes of
millions of rudio listeners. One of the most popular hours on the air,
it builds patronage for theatres showing Paramount — and does it 52
THE
qBEAT®
•11 < >\\-
W°RLD
SUMMARY
1930-193!
SPECIAL PRODUCTIONS
STAR PRODUCTIONS
"HAROLD LLOYD
MORAN AND MACK
THE SPOILERS
** FOLLOW THRU
tMARX BROTHERS
MONTE CARLO
THE LITTLE CAFE
MANSLAUGHTER
FIGHTING CARAVANS
TOM SAWYER
HUCKLEBERRY FINN
ttHEADS UP
MOROCCO
tTHE GENERAL
THE SEA GOD
DANCING MOTHERS
UROSE OF THE RANCHO
SCARAB MURDER CASE
THE RIGHT TO LOVE
SKIPPY
LUBITSCH- CHEVALIER
LADIES’ MAN
KID BOOTS
LET’S GO NATIVE
RODEO ROMANCE
LAUGHTER
WITH BYRD AT SOUTH POLE
GRUMPY
QUEEN HIGH
THE ROYAL FAMILY
HONEYMOON LANE
THE SILENT ENEMY
RICHARD ARLEN
GEORGE BANCROFT
CLARA BOW
NANCY CARROLL
RUTH CHATTERTON-
CLIVE BROOK
JACK OAKIE
WILLIAM POWELL
CHARLES “BUDDY"
ROGERS
SHORT FEATURES
104 PARAMOUNT SOUND
NEWS
12 PARAMOUNT
PICTORIALS
One-reel Shorts
104 PARAMOUNT ACTS
18 PARAMOUNT SCREEN
SONGS
18 PARAMOUNT
TALKARTOONS
Tno-reel Shorts
26 PARAMOUNT COMEDIES
.Additional productions, meeting the audience de-
mands of the day, will be announced and released
during the season. Watch for them. A minimum
of 65 Paramount feature pictures will lie released
in the Greater New Show World of 1930-31.
PARAM O UNT
CTU R
THE
T SHOWMAN
GREATER NEW SHOW WORLD
1950- 1951
May 31, 1930
EXHIBITORS HERALD-WORLD
67
NOTICE
The following producers have selected motion picture
film processing machines covered by patents owned by
the CINEMA PATENTS COMPANY. INC., as the best and most
efficient machines in the world today.
Paramount Publix Corp.
Fox Film Corporation
Universal Pictures Corp.
Consolidated Film Ind. Inc.
Bell Tel. Laboratories, Inc.
Eastman Kodak Company
Spoor - Thompson Machine Co.
H. E. R. Laboratories, Inc.
Bennett Film Laboratories, Inc.
Machines made under our patents operate at much greater speed and
produce a better, more even and uniform quality than any others.
Breakage and wastage are practically eliminated and nicked and
broken sprockets are precluded, thus effecting a large saving, in
addition to reducing operating costs.
Producers desiring to acquire or use Motion Picture Film Process-
ing Machines covered by our patents may do so only under license
agreement with the undersigned. Fully equipped shops and tech-
nicians are maintained to furnish, install and service these motion
picture film processing machines.
WARNING!
Our patent attorneys advise us that our patents are basic
and it is our intention to prosecute to the fullest extent
of the law any and all who infringe our patents.
CINEMA PATENTS COMPANY, Inc.
1776 Broadway, New York
RADIO’S
MIGHTY
BOOK OF
MIRACLES
Sgli
yimrnm
Wist
W00SM
• II I n$
TITAN CONVENTION MOST
DRAMATIC OF SHOW AGES
Radio’s Inspired Showmen, In Convention
Assembled at Hollywood, Have Launched
the Titan’s Grand Challenge Campaign.
This Momentous Conclave . . . Dwarfing
All Others in Importance to Every Show-
man in the World . . . Has Announced the
Mightiest Program of Grand-scale Attrac-
tions Show Business Has Ever Known!
Amos 'N' Andy, March Valiantly in the
Forefront of This New and Greater Pag-
eant of the Titans . . . Eclipsing Every Other
Show Attraction Since the World Began!
WATCH FOR RADIO S
ANNOUNCEMENT
MOST ASTOUNDING IN SHOW HISTORY
(COLUMBIA PROUDLY PRESENTS AN EPOCH-MAKING PROGRAM .THAT W
GIANTS OF ENTERTAINMENT, THE PROGRAM WILL MARK THE IMPRESS C
THE CRIMINAL CODE
CHARLEY'S AUNT
SUBWAY EXPRESS
THE LAST PARADE
TMF FI ODD
MADONNA OF THE STREETS
GREAT
GREAT PLAYS
IAIN INDELIBLY FIXED IN THE HISTORY OF MOTION PICTURES.
JM BIAS LEADERSHIP AMONG PRODUCERS OF BOX-OFFICE PICTURES
TOLLABLE DAVID
BROTHERS
ARIZONA
THE LION AND THE IAMB
THE MIRACLE WOMAN
' . . ■ ' ■ • ' ' — V/ .. /v'- I ' . , ■ ; . ,1, ' ■ I V " Y=; * . V . . :;;l :K:. . . . . . . : • . c
UBANGI
GOOD BAD GIRL
FIFTY FATHOMS DEEP
72
EXHIBITORS HERALD-WORLD
May 31, 1930
PACENT ANNOUNCES
ACOMPLETE NEW LINE
OF REPRODUCERS
NOW, with over 1500 installations completed throughout the
world, Pacent presents an improved new line of reproducer
systems for theatres of all sizes. These new Pacent Systems
contain improvements and refinements in design and operation
which mark a new era in sound reproduction.
Features found in no other sound systems are incorporated in
the new Pacent line. First is PACENT TONE COLOR CONTROL,
a feature which compensates for varying acoustical conditions and
for differences in crowded and partially filled houses. Second is
the new PACENT OIL DAMPED PICK-UP sup-
mmmmmmmmmmm plied as standard equipment with all Pacent Disc
Reproducers. This wonderful new pick-up elimi-
nates record jumping and adds a full octave to
range of reproduction.
STATEMENT BY
L. G. PACENT, President
To the world’s leading producers, who
have made many noteworthy advances in
sound recording in the past year, I wish to
extend my thanks. These advances in the
recording art now enable our reproducers
to demonstrate their full efficiency and
future advances in recording are antici-
pated in our new systems.
Talking picture recording, reproduction
and exhibition go steadily forward. To
producer and exhibitor should be given
great credit. The Pacent Corporation
thanks both for their contributions, which
have proved invaluable in perfecting even
better Pacent Reproducer Systems.
I take this opportunity to thank the 1,500
Pacent exhibitors throughout the world
for their co-operation, for their interest,
and for their faith in Pacent equipment.
The new Pacent equipments are finer than
the first. But I am pleased to say that
every present owner of a Pacent System can
take immediate advantage of all basic im-
provements and make his system in every
way the equal of our new systems. We
fcelieve, and always shall, in actively help-
tig all our friends and buyers, old and new.
These are only two of a number of remarkable
and valuable new features introduced by Pacent.
Highly important to exhibitors who own
Parent Systems now is the fact that :
All important neiv features and improvements
found in the new Pacent Systems are available
at loiv cost to present Pacent users. It has always
been , and always ivill be , the policy of Pacent
Reproducer Corp. to make improvements and
refinements available to past purchasers. Infor-
mation on the new features, as applied to equip-
ments in service, will be furnished on request to
interested exhibitors.
PACENT REPRODUCER CORP.
Film Center Bldg., 630 Ninth Ave., New York
Sales and Service Representatives in Principal Film Centers
Throughout the World
OVER 1500 PACENT REPRODUCER SYSTEMS
I
May 31, 1930
EXHIBITORS HERALD-WORLD
73
VDPD Disc .... $1395
VDPFD Disc and Sound-on-Film 2395
For Houses Up to 500 Seats
Sound on Film reproduction, such as only Pacent equip-
ment can deliver, is now available to small theatres at the
surprisingly low price of $1995 in this new series Pacent
Reproducer System! Pacent Sound-on-Film needs no
introduction. Wherever talking pictures are shown
Pacent is the acknowledged leader in film track repro-
duction.
The new Pacent line has everything; new quality, new
performance and new low prices.
Other New Parent Models
For 1000 Seats or less — Synchronous Equipment.
XDPD Disc $1495
XDPF Sound on Film 2195
XDPFD Sound on Film and Disc 2595
For 2000 Seats or less — For 4000 Seats or less —
Synchronous Equipment Synchronous Equipment
XXD Disc $2750 XLD Disc $3750
XXF Sound on Film 3250 XLF Sound on Film 4250
XXFD Sound on Film XLFD Sound on Film
and Disc 3750 and Disc 4750
SOUND - ON - FILM
££1*199512
FOR AS LITTLE AS
$P50
A DAY
PAY FOR IT AND
YOU OWN IT !!
Pacent Sound on Film System
plays variable area and variable
density methods with equal ef-
ficiency, a feature which places
Pacent far ahead in acceptance.
NEW FEATURES -
NEW QUALITY -
s
IN SERVICE THROUGHOUT THE WORLD !
74
EXHIBITORS HERALD-WORLD
May 31, 1930
This film brings
SOUND and COLOR
-with ECONOMY
SONOCHROME expresses every mood of
the picture ... or its dominant tone ... or its
prevailing lighting ... by means of sixteen
delicate tints. And these tints are so adjusted
that they give faithful reproduction of sound.
Thus, Sonochrome supplies two features of
the modern motion picture... sound and color
... at the cost of ordinary black-and-white.
EASTMAN KODAK COMPANY
ROCHESTER, NEW YORK
J. E. Brulatour, Inc., Distributors
New York Chicago Hollywood
THE REAL PRICE^OF EQUIPMENT
IS THE COMPLETE COST TO YOU
Sound o
ONE YEAR PLAN
Down Payment
Weekly Payments
License Fee .
Service .
Insurance
Interest .
Total
Aggregate for 52 weeks
Service Charge at ,1? 15.00 weekly
for second year
TOTAL
WE WANT THE EXHIBITOR TO KNOW JUST WHAT
HE IS GETTING FROM US FOR HIS MONEY ' -
RCA P IKKftlV HONE, INC., presents three pi Whereby exhibitors
operat^^^p!aters up to 1,000 seating capacity may install RCA PHOTO-
PHONE Squall Theater sound reproducing equipment, including both
SOUNBpPw-FILM and DISC for Simplex S, 6i)-cyele, AC, either motor
generi||£>r or battery operated, complete nitli all equipment parts.
A CASH
EXHIBITOR PAYS .
Insurance
Total
(Added to this total is a nominal sert
of $15.00 weekly for 2 yetM
my
Wi'
$56.02
15.00
2.88
5.95
TWO YEAR PLAN
Down Payment .... $51.90
Weekly Payments
License Fee . . . $28.30
Service .... 15.00
Insurance . . . 1.44
Interest .... 7.16
Total .... $51.90
Aggregate for 104 weeks . . $5397.60
TOTAL $5449.50
(At expiration of two years exhibitor may exercise
option to cancel service)
The Whole Story Without a Single Reservation !
PHOTOPHONE
gsbsBiaatffiWfc
-v I
- refers® ";Sai3S®rf!^ I;
NB'
kca ^;;;irTH ,v»>r»
yobr
to EXHIBITORS . the ooroEiSiS. 2?i- f RCA
, -rice Of equipment 1° fisure the basx ^
Sd no cost accoin^ you to W» e»Ustim oi : »
TotopBone BXn'ou contract for tH^inyour theatre.
„re getting v*en V duoing e<luipm
photopHone soun submitted, equipment,
adaptable inCludes, a *
Aouipr*311^
FIU1 Altt) DlSC* ' “1aflR for °^'
nbtaxP- ± — . — ”
■satxsfactaoE* 0 circuit > the
' Q including ?0 ^ sari Carroll
rjiokinson cx rk Gity, ISrigley ’ s Hemours
Palest Coast circuxt.;^^ &n4 * 1.^,, t0 the
^T. equipment’ “ +
RCA Photophone. I *ve.
-i S&ies Of ft°eS *
General Sal ^ york
PH OTOPHONE
LLl'IJlrf^fT7jMi’i.r
an prices com in u-
ILECTRICS, LTD.,
\ayor Street,
eol, Quebec.
United States Branch Offices
Albany, N. Y State
Atlanta, Ga.
Boston, Mass. . Boom 706 Statler Office Bldg., 20
Chicago, III 1 oo
te and Eagle Sts.
101 Marietta St.
Bldg., 20 Providence St.
100 W. Monroe St.
Boston, Mass. . Boom 706 Statler O
Chicago, III w Monroe St.
Cleveland, Suite 203 Film Bldg.
Dallas, Texas Room 824, 1700 Commerce St.
Denver, Colo R. ...... imnr « iv„.: in i. du.
, zu rroviuenee 5t
100 W. Monroe St.
ouite 203 Film Bldg.
. Boom 824, 1700 Commerce St.
nn 1014 U. S. National Bank Bldg.
ueiron, mien Sllite 603 F„x Theatre Bldg.
Kansas City, W yandotte St.
Los Angeles, Calif. 8 l 1 Hollywood’ Bank Bldg.
Philadelphia, Pa 261 North Broad St.
Pittsburgh, Pa William Penn Hotel
San Francisco, Calif. . Room 2012 Russ Bide.. 23S Si
HELD
OVER
for a Second Big Week at the
ROXY
\
JOHN BOLES-JEANIE LANG
How the critics raved over Boles' rendition of "Song
of the Dawn" and "It Happened in Monterey." And
how they raved over the screen’s newest sensation,
Jeanie Lang, whostops the show when she croons"l'd
Like To Do Th ings For You" and "Ragamuffin Romeo."
She's already clicked as AMERICA'S PERSONALITY
GIRL. Read all about it in the reviews below!
ALL QUIET on the WESTERN FRONT— S. R.O, C5JS E;1) Central Theatre, N.Y $2.50 Top
"Entertainment for which New York is accus-
tomed to pay $16.50 is presented at the Roxy
this week in 'King of Jazz.' A lavishly beau-
tiful cinematic production . . . colorful enter-
tainment tapestry of breath-taking beauty . . .
music galore . . . plenty of spectacle . . . lots
of humor. . . upon occasion art reaches a new
high . . . John Boles throttles all competition
In the singing cinema . . . The 'discovery' of
the picture is a little girl named Jeanie Lang,
who stops the show when she croons to Paul
Whiteman, 'I’d Like To Do Things For you.'"
-REGINA CREWE, N.Y. American
"A marvel of camera wizardry . . . will appeal
to all types of audiences . . . nothing imitative,
all the various turns being blessed with origin-
ality. . .thoroughly diverting . . . sparkling piece
of work . . .'Rhapsody in Blue' is set forth with
much artistry . . . picture aroused gales of
laughter . . . There is no sequence that isn’t
worth witnessing and no performance that is
ftot capable in this fast-paced picture."
— MORDAUNT HALL, N. Y. Times
"A magnificent spectacle. It cost Universal two
million dollars. You can see it for one. You’re
getting a great break . . . surpasses everything
done in Technicolor. . . most spectacular color
picture ever made . . . Stunning!"
-BLAND JOHANESON, N.Y. Mirror
"An astonishing quantity and variety of visual
beauty . . . musically, too, it is a superior pro-
duction .,. . and one will sit before it and come
away convinced he has had his money’s worth."
—QUINN MARTIN, N. Y. World
"An eye-filling spectacle done in Technicolor
and in exceptionally good taste . . . perform-
ances are good throughout."
—MARGUERITE TAZELAAR, N. Y. Tribune
'A handsomely mounted, elaborately devised
picture . . . lots of brief and pointed sketches . . .
good entertainment . . . the audience seemed
to like it a lot."
-THORNTON DELEHANTY, N.Y. Evening Post
"There is a high class jazz carnival at the Roxy
this week and, boy, how it goes over! . . . The
picture is as pretentious as anything Ziegfeld
has done . . . the director manages to inject a
fast-moving pace . . . John Boles walks off with
most of the singing honors . . . There is a little
girl named Jeanie Lang, who steals a few laurels
lor herself."
—GEORGE GERHARD, N.Y. World
"As a spectacle it is an eye-filler . . . spirited
tempo ... the music is exceptionally tuneful
and there are at least three potential hits . . .
John Boles sings more beautifully and photo-
graphs better than in any of his own starring
vehicles."
—JULIA SHAWELL, N.Y. Evening Graphic
"Roxy is worth a visit this week ... the film
feature is unquestionably the most majestically
mounted, the most plentifully, fulsomely cos-
tumed . . John Murray Anderson displays high
standards . . . most effective of all is the staging
of Mr. Gershwin's 'Rhapsody in Blue!' . . .
there are all sorts of kaledioscopic camera
effects in this episode."
—JOHN S. COHEN, Jr., N. Y. Sun
"What a picture! . . . What ...a... picture!
It isn’t often we get excited about a motion
picture. But when we saw 'King of Jazz' — well,
no praise is too great for it . . . Aside from
Whiteman and his orchestra, the sole attraction
in this film is entertainment. And that enter-
tainment goes on for reel after reel". . .
-DAN THOMAS, N. Y Telegram
78
EXHIBITORS HERALD-WORLD
Hay 31, 1930
*
Read What Exhibitors Say Aboil
OASIS THEATRE
Wilson, S. C.
“Has proven sup&rior to any other
equipment.’’
DIXIE THEATRE
Coalport, Pa.
“A perfectly satisfied tone; ch ,
cannot be beat.’’
The“TALK” of the M
SOUND on l
j-
$2500
For Theatres
Seating Capac-
ity 400-1000
$2500
F. O. B. Lai
Dual Am
Two Dynamic Speakers or On
Batteries and Rectifier, Special y
Fine Reproduction
NORTH AMERICAN
PICTURE EQUIPRII
729 Seventh Avenue
May 31, 1930
EXHIBITORS HERALD-WORLD
79
I'one-O-Graph “Baby Grand”
>1 NCESS THEATRE
(isellville, Ala.
Sound is perfect on film and disc.
>rons say have heard none better.”
OHIO AMUSEMENT CO.
Cleveland, Ohio
“Your equipment so good we are
wiring your factory to equip five
more of our houses.”
i on Picture Industry !
DISC
Type 2MD
1000 to 4000
Seats
$4000
and, N. Y.
FICATION
>onential Horn, Monitor Horn,
Pick-Ups, Special Dual Fader
Easy to Operate
SOUND & TALKING
r CORPORATION
New York
with
Vivienne Segal
Walter Pidgeon
Allan Prior
Myrna Lov
Ford Sterling
Louise Fazenda
Lupino Lane
Adapted from the operetta "The Lady
In Ermine'1 by Rudolph Schanzer
and Ernest Weliseh
Direeted by JOHN FRANCIS DILLON
VlTAPHOME
i m W fSa TRAOt _MARK_
VITAPHONE IS THE REGISTERED TRADE MARK OF
THE VITAPHONE CORP. DESIGNATING ITS PRODUCTS
Is The 1
w
Sweetheart of New York
dway Hails Its New Darling At World Premiere
Warner Brothers Hollywood Theatre
Broadway is on its toes. A new sweet*
heart has captured its imagination.
Never such excitement. Never such an
advance sale. And never such a start-
ling love story. Magnificently mounted.
Luxuriously produced. Telling a story
. the whole world wants to hear.
Watch for
Variety’s
25th Warner
Anniversary
Number for
First
National’s
Announcement
of Its Mighty
1930-31
Line-Up
ONE OF THE BIO SENSA-
TIONS FIRST NATIONAL IS
RELEASING RIGHT NOW!
a a ALL TECHNICOLOR a a
ION AL
PLAY IT DAY AND
DATE WITH BROADWAY
82
EXHIBITORS HERALD-WORLD
You Can Actually
Find Something—
Out of the mass of congratulatory
letters received on the 1930 Motion
Picture Almanac is one from a busy
executive of one of the large distrib-
uting companies. He writes:
“I want to congratulate you on the
Motion Picture Almanac. I discover,
after three successful attempts, that I
can actually find things in this Almanac
that I want to find. The great trouble
with some other books that have been
published is that unless you take a day
off or a week’s vacation, you can’t locate
the particular bit of information which
caused you to open its covers. I think
the Almanac will be an invaluable
thing to me.”
( Coupon for Order)
EXHIBITORS HERALD WORLD
407 South Dearborn street
Chicago, Illinois
Please forward a copy of The MOTION PICTURE ALMANAC
for me at your retail price of $2.00. I am associated with the
industry in the following capacity:
(Note If check or money order accompanies this coupon the
Almanac will be shipped with postage prepaid immediately upon
publication .)
PLEASE PRINT NAME
Name
Address
May 31, I93(
Now Offered for
Qeneral Sale
The 1930 Motion Picture Almanac, right
up to date with the complete and interest-
ing material of importance to everyone
connected with the motion picture indus-
try, is now available to everyone.
The hundreds of advance orders have been
filled and the Exhibitors Herald- World
is prepared to promptly supply everyone
with copies.
For convenience, an order blank is printed
in the adjoining column. In ordering by
telegraph, care should be taken to supply
complete address to insure immediate
delivery.
City.
State.
THE PATHE BOOK OF 1930*1931
Tor twenty* six years Pathe has annually come before
the American public and the amusement world with
a significant array of screen productions. ^ In this
most important year of this great industry it is our
honor to make a signal departure from all traditional
practice. This yeaj’ Pathe s announcement is made in
a volume specially published for the purpose with a
grace and dignity as remarkable and different as the
extraordinary pictures it presents. ^ Only such a
volume so conceived and executed can present in the
printed word the story of a new concept and new
ideals of showmanship for the talking picture screen.
So today Patht announces the publication of its an*
nouncement— a remarkable book of unparalleled pictures.
<X*-<
General Sales Manager for Pathe
THE PATHE BOOK OF 1Q30-1?31
presents in words And pictures
i
THE STUDIOS !
THE POLICY !
THE EXECUTIVES
these stellar personalities
ANN HARDING
WILLIAM BOYD
CONSTANCE BENNETT
EDDIE QUILLAN
;
HELEN TWELVETREES i
FRED SCOTT i
i
MARY LEWIS !
ROBERT ARMSTRONG |
JAMES GLEASON j
the creative contributors
WRITERS !
DIRECTORS !
I
the productions \
BEYOND VICTORY j
THE SIREN SONG j
NIGHT WORK j
I TAKE THIS WOMAN
THE LAST FRONTIER
i
i
!
HER MAN i
IN DEEP
TAKING THE RAP I
SWING HIGH i
i
HOLIDAY i
NORTH OF THE YUKON S
ADAM & EVE
LOOKIN’ FOR TROUBLE
THE GREATER LOVE
THE PRICE OF A PARTY 1
ALL THE WAY
THIS MARRIAGE BUSINESS
RAWHIDE
ROMANCE HARBOR
LAZY LADY
short product
COMEDIES
GRANTLAND RICE SPORTLIGHTS
AESOP’S FABLES
VAGABOND ADVENTURE SERIES
PATHE AUDIO REVIEW
FOOTBALL BY KNUTE ROCKNE
PATHE SOUND NEWS
PATHE NEWS
(Silent) '■■■ }
THE PATHE BOOK OF ip3o*lpsi
THE PA THE BOOK OF 19 30-19 31
now published
Origin U. S. A.
m
EXHIBITORS
The
Independent
Film Trade
HERAL
D
Home
Office :
407 So. Dearborn St.
Paper
W O R L
D
Chicago
In This
PATENTS PEACE NEAR
United States and Europe Near Peace Over
Sound Patents and Only Slight Forward
Step Will Get Final Negotiations Under Way
— Zukor’s Trip Overseas as Ambassador of
Good Will Plays Large Part — Move by Otter-
son Now Is Awaited — Parties Amenable to
Compromise.
Issue —
ROWLAND’S MOVE
Richard A. Rowland Seeks Control of
Pathe as Leader of Committee of Preferred
Stockholders Who Aim to Elect Majority of
Board of Directors at Meeting June 9 — Derr
Is Understood to Be in Line for Presidency
AND ScOLLARD FOR EXECUTIVE VlCE-PRESIDENCY
If Plan Goes Through.
COMPLETE INDEX TO CONTENTS
NEWS
Talkers cut in half the box office loss to theatre by daylight sav-
ing, good pictures offsetting both early time and good weather.
Suit threats oust independent sound producer, senators are told —
Tone color control is feature of new Pacent equipment.
Films do more for trade than army of trained men, says Hays —
R K O, Fox and Warner Brothers stage three-cornered fight for
Wisconsin theatres.
Real images in pictures without film perform at Television Show
• — Mount is christened Warner in tribute to Warner family.
DEPARTMENTS
Short Features 135
Music and Talent 136
The Theatre 131
Classified Advertising 143
What the Picture Did for Me 145
Chicago Personalities, by Jim Little 148
FEATURES
Service on Pictures 123
The Voice of the Industry (Letters from Readers) 144
Motion Picture Finance 110
Hollywood, by Douglas Hodges 121
Broadway 92
Sound Pictures 126
Pictorial Section 105
J. C. Jenkins — His Colyum 125
ADVERTISEMENTS
FILM, SOUND AND EQUIPMENT— Paramount Publix, Audio
Products Corporation, Metro-Goldwyn-Mayer, Pathe, RCA
Photophone, United Artists, Educational, Herald-World Book-
shop, Cinema Patents Company, R K O Productions, Columbia,
Pacent Reproducer Corporation, Eastman Kodak, Universal,
North American Sound and Talking Picture) Equipment Corpora-
tion, First National, Radiotone Pictures Corporation, Beaded
Screen Corporation, Weber Machine Corporation, Bell and
Howell.
MUSIC AND TALENT— Leo Feist, Inc., Adolph Goebel, M. Wit-
mark and Sons, De Sylva, Brown and Henderson, Brooks Cos-
tumes.
CHICAGO
107 South Dearborn St. Telephone Harrison 0036-37-38
Cable Address : Quigpubco
EDWIN S. CLIFFORD, General Manager
JAY M. SHRECK, Managing Editor
GEORGE CLIFFORD, Business Manager
ERNEST A. ROVELSTAD, News Editor
HOLLYWOOD
1603 North Cahuenga St. Telephone Gladstone 2118-2119
DOUGLAS HODGES
West Coast Manager
EDITORIAL
AND
ADVERTISING
OFFICES
NEW YORK
565 Fifth Avenue Telephone Wickersham 2366-2367
HERBERT FECKE and RAYMOND GALLO
Advertising Representatives
LONDON
THE BIOSCOPE
Faraday House
8-10 Charing Cross Rd.f W. C. 2
SUBSCRIPTION RATES: United States and its possessions. Canada and all countries of the Americas— S3. OQ per year: Great Britain and its colonies £l per year.
Other foreign Countries— S5.00 per year. Single copies 25 cents. Advertising rate cards apd Audit Bureau of Circulations statements furnished upon application.
The HERALD-WORLD assumes no responsibility for the return of unsolicited manuscripts. No manuscripts are returned unless authors so request.
— i ——————— i ■ — — — — —
Editorial
Juvenile Patronage
WHAT to do about the seriously decreased children’s
patronage of theatres is both a pressing and a per-
plexing problem of the moment in the picture business.
Youthful attendance was a powerful factor in the up-
building of the picture business. Young people were not
only enthusiastic patrons of the theatres but they were a
great influence upon older people, particularly members of
their own family. Many parents became confirmed in the
habit of attending picture shows as the result of first going
to the theatres at the insistence of their children.
Since talking pictures became widely established the
patronage of children has been growing consistently more
limited. Reports from various localities indicate that in
many instances theatres face a decidedly threatening situa-
tion as the result of this new condition. The lessening
patronage of the children not only means the loss of these
admissions but it also involves, as a rule, a lessening of
attendance on the part of adults.
There is no mystery about why children are coming to
the theatres in fewer numbers now1 than previously. A
complete explanation is to be found in a study of a consid-
erable part of the product which has been issued since the
introduction of sound. These entertainments have been
built primarily for adults and both the subject matter and
the treatment in many cases is such as to render the enter-
tainments of very limited appeal to children.
The motion picture screen was never intended for chil-
dren exclusively, and hut very few theatres in the entire
country could continue to exist without a high percentage
of adult attendance.
But the fact remains that the children must be served—
because they are entitled to motion picture entertainment
and because without their patronage in great numbers the
majority of the theatres of the country are likely to get
into serious trouble.
Then, the question may be asked, what is to be done
about the matter?
Paramount and R K 0 executives have let it be known
that it is their intention to produce subjects primarily
intended for the children. This plan calls up the question
whether children, especially the older children, will be
satisfied with any distinctly juvenile type of picture and
if a juvenile type of picture is not intended, what, then,
would be the character of subjects intended primarily for
children?
Mr. Earle W. Hammons urges the argument that the
solution of the problem of lessening attendance on the part
of children is the use of more comedy subjects with the
thought in mind that the average comedy inevitably
appeals strongly to children. There is doubtlessly food for
thought in his suggestion and while it may not lead to a
complete remedy of the situation it certainly would help
solve at least a part of the problem.
Some solution, however, must be found because the ques-
BY MARTIN J. QUIGLEY
tion is a serious one and if longer neglected its conse-
quences to the whole picture business will be serious.
Advertising
THE HAYS OFFICE recently undertook to exert its
influence upon the character of the advertising used in
connection with motion pictures.
The producers’ organization, it must be acknowledged, is
not able to influence directly that vast, volume of motion
picture advertising which is prepared by the independent
theatres of the country. Presumably, however, it should be
able to control the trend of the theatre advertising in con-
nection with the houses which are owned and controlled by
its members.
Aside from theatre advertising, the Hays Office should, if
its authority and influence are vigorously exerted, be able
to clean up the abuses which creep in from time to time in
advertising put out by producers and distributors.
On account of the recent announcements from the Hays ,
Office in connection with its campaign to influence motion
picture advertising for the better, the character of this
season’s product announcements will be carefully watched
by persons outside the industry who are looking for ammu-
nition to shoot.
There will be an added significance in these announce-
ments to the same people on account of the fact that the
pictures advertised are, presumably, being made under the
new Code for Production, adopted last March.
There are reasons, therefore, why the industry generally
and the Hays organization in particular should see to it
that these announcements create no necessity of explana-
tion and apology.
A A A
Product
IT MAY he said, somewhat pessimistically, that at this
time of the year every season’s product looks great. But
in our judgment, which happens not to be influenced by
the natural self-interest of either the seller or the buyer, at
no previous time in the history of motion pictures has
there been prepared for theatrical presentation during the
ensuing season a group of programs such as these which
are now being announced to the industry.
This does not mean, of course, that during the past 12
months there has been any miraculous improvement and
development in the production resources of the industry.
But there has been a substantial improvement, and, in
addition to this, it happens that since the introduction of
sound and up to the present time producers have had an
opportunity to master the new type of production and also
to make careful preparation for the production of subjects
of a type most accurately suited to the new order.
The underlying reason for the appeal of the coming sea-
son’s product is, of course, the fact that with sound vastly
better entertainment is possible than was the case with the
silent screen.
Exhibitors HERALD-WORLD * MARTIN J. QUIGLEY, Publisher and Editor
Incorporating Exhibitors Herald, founded 1915; Moving Picture -World, founded 1907; Motography, founded 1909; The Film Index, founded 1906
Published every Wednesday by Quigley Publishing Company. 407 S. Dearborn Street, Chicago; Martin J. Quigley, President; Edwin S. Clifford, Secretary; George
Clifford, Assistant Treasurer. Member Audit Bureau of Circulations. All contents copyrighted 1930 by Quigley Publishing Company. All editorial and business corre-
spondence should be addressed to the Chicago office. Better Theatres, devoted to the construction, equipment and operation of theatres, is published every fourth
week as Section Two of Exhibitors Herald World, and the Film Buyer, a quick reference picture chart, is published every fourth week as Section Two of Exhib-
itors Herald- World. Other Publications: The Motion Picture Almanac, Pictures and Personalities, published annually; The Chicagoan.
vlay 31, 1930
EXHIBITORS HERALD-WORLD
89
THE PRODUCT ANNOUNCEMENT SEASON HAS OPENED !
This week the always important message from Paramount is given to the industry.
In the weeks just ahead all other leading distributors in the industry will disclose to the theatres what
they have prepared for the sake of the profit and prosperity of the show houses of the world.
These announcements comprise the most important business news and information of the year.
The producers’ messages, together with detailed analysis and comment on product, will be found week
by week in the HERALD- WORLD.
The coming issues of the HERALD-WORLD will be found to be vital documents for every theatre
owner and manager. Do not miss a single issue!
— M. J. Q.
Western Electric
Begins Making Its
Small House Device
Western Electric has begun the manu-
facture of its sound device to be installed
in small houses at its Hawthorne plant in
Chicago and the first machine will be ready
for delivery about the middle of next
month. This is expected to help the small
theatre owner to solve the high price of
talking films.
Adelphi, First Chicago
Neighborhood House to
Install Hearing Units
Ludwig Sussman, the first neighborhood
theatre owner in Chicago to win the Herald-
Wcrld's Award of Merit for better sound
reproduction, is accorded the honor now of
being not only the first neighborhood ex-
hibitor but also the first in all Chicago to
install units for the hard of hearing.
Thirty units for the deaf people in his
neighborhood have been ordered by Mr. Suss-
man for the Adelphi, 7074 North l lark street,
from -Western Electric. These will be in-
stalled within the next few days.
“In his neighborhood’’ does not mean that
persons from all over town can not attend.
Mr. Sussman, through his policy, appeals to
everyone. — J. M. S.
Yeggs Cut Hole in Roof ,
Remove Safe with $400
(Special to the Herald-World )
WINNIPEG, May 27. — Within two weeks
of the holdup of the assistant manager and
cashier of the Lyceum theatre here, which
netted them $800, methodical burglars cut a
hole through the roof of the College theatre
on North Main street during the night and
removed the office safe containing $400.
Carpenters’ Wage Strike
Halts Warner Project
( Special to the Herald-World )
YOUNGSTOWN, O., May 27.— Carpenters
have quit work on the new Warner Brothers
theatre, being erected at a cost of $1,000,000,
and refuse to return until Heller Brothers,
contractors, meet their demand for a $1 per
day wage increase. Meanwhile, all work on
the theatre is' at a standstill.
U.S. and Europe Near Peace
Over Sound Picture Patents
Zukor Is Big Factor in Winning
Goodwill; Now Up to Otterson
Claimants Amenable to Suggestion of Getting Together
— One Slight Forward Step Means End Is in Sight
(Special to the Herald-World)
NEW YORK, May 27. — Things are ready to break in the foreign
field. The situation is still far from settled; but EXHIBITORS HER-
ALD-WORLD is reliably informed that matters have reached a stage
where the various claimants are at least amenable to a suggestion that
they get together. One slight forward movement by either party, or a
more tangible display of a desire to compromise, and final negotiations
can be considered well underway.
If the Germans should now offer some definite hasis for an agreement, or if
J. E. Otterson, the president of Electrical Research Products, who has been ex-
tremely reticent in announcing any plans for a trip abroad and who undoubtedly
holds the solution of the situation
in
his hands, should offer any sign of book-
ing his passage for abroad, it could be
said that the end of a three-year dead-
lock was almost in sight.
The imminent possibility of one of
these two courses makes the foreign
field, at the moment, the center of news
interest in the industry.
A greal deal has been accomplished
by Adolph Zukor during his recent trip
abroad. The press has been full of re-
ports of a tentative agreement that has
been drawn up, under his supervision, with the German interests.
Adolph Zukor
J. E. Otterson
Stories have
been printed of a general conference of all interests involved some time during
the summer for a final settlement and allocation of fields and jurisdiction. Re-
gardless of how much or how little reliance can he placed in such reports the
fact remains that Zukor, by his own personality and efficiency as an ambassador
of goodwill, has been of immeasurable service to the American picture interests
in clarifying the situation.
A solution, if and when it conies, will clear up what insiders have frankly re-
ferred to as the most complicated mess that has existed since the beginning of
the picture industry.
To any one not familiar with the situation — and few on this side are — the situa-
tion has been almost incapable of understanding.
Two factors must be considered. First, there are the ambitions of American
producers, anxious to derive the revenue for their talking pictures in Germany,
who have been barred by what they claim are excessive royalty demands, and the
90
EXHIBITORS HERALD-WORLD
May 31, I93<
ambitions of American equipment manufacturers whose
product has been met with patent infringement suits from
the moment their invasion of the Continent commenced.
Secondly there is the litigation existing among the
holders of patents among the German interests themselves.
These alone have been an insurmountable barrier to any
American interests that tried to negotiate for representa-
tion in the German field.
Met with Patent Suits
When Western Electric invaded Europe with their the-
atre equipment they were promptly met with patent suits
instituted by Tobis-Klangfilm, Tri-Ergon and others. In
every country except Germany the company defeated all
attempts at an injunction. In Austria the company suc-
ceeded in nullifying one of the patents upon which Tri-
Ergon based its suits.
In Germany, Western Electric withdrew all its equip-
ment even before a permanent injunction was granted;
and the outcome has affected all of the American pro-
ducers except Warners.
All of the producing companies which record by West-
ern Electric and those recording by the RCA system
(which has a cross licensing agreement with Western Elec-
tric) found themselves without any Western Electric or
RCA equipment in German theatres for the reproduction
of their talking pictures. The alternative offered them
was the payment of a royalty, which they considered exor-
bitant, to the manufacturers of the German reproducing
equipment.
M P P D A Steps in
At this stage of the game the Hays organization, at the
request of its members, stepped in. An agreement was
reached, without a definite time limit, whereby American
producers agreed to withhold their pictures from the Ger-
man market. Warners alone remained outside of this
agreement.
For some time Warners paid the heavy royalty de-
manded. Recently they have substituted for this royalty
an agreement by which, for a cash payment, they bought
an interest. Just what the cash payment involved and
what interest they bought has never been entirely clarified
in the official notices sent out.
The situation, as far as it concerns the American pro-
ducers, stands something like this: American producers
want the revenue from the German market without the
payment of the heavy royalties now demanded. The Ger-
mans want some concessions, preferably in either a monop-
oly in their own country or rights for their talking pictures
and talking picture equipment in America.
Fear Another Break
Behind the routine possibilities of a compromise lies
always the spectre that the Germans, by offering individual
concessions to any one of the American producing com-
panies, may force another break in the solid front that
the Americans have presented to date.
The barrier confronting such a possibility, however, is
the complicated situation existing among the various Ger-
man interests themselves.
This was amply illustrated a year ago when one Ameri-
can company was on the point of signing an agreement
with a gentlemen authorized to act, from Germany, under
the impression that it was thereby protecting itself from
lawsuits from any German source. It was only when the
agreement was about to be signed that the Americans dis-
covered that the German representative was authorized to
act for only one group of German interests and that even
such an agreement, if signed, would have left them only
where they were before. They would have been subjected
to lawsuits by other German interests the moment their
product was placed in the Reich.
The German Lineup
Klangfilm is the manufacturing subsidiary (comparable
to Western Electric or Westinghouse in this country) of
Siemens and Helske.
Tobis derives its name from the three words of its full
corporate identity Ton Bilt Syndicate (Sound Picture Syn-
dicate). It is the holding company for the pooling of
patents of various German interests. The president of
Tobis is Kuchenmeister, head of the Kuchenmeister Com-
pany which is domiciled in Holland. The Kuchenmeister
Company owns 68 per cent of Tobis. This company, also
interested in talking pictures, is an affiliated company of
the chief Kuchenmeister concern, also domiciled in Hol-
land which also has an interest in the gramophone, radio
and phonograph record business.
Ambition Blocked
Tobis was founded by a Mr. Bruckman, now deceased,
who had the ambition of uniting all competitors in the
sound film business in a mutual protection association of
patents and to manufacture a uniform apparatus. His am-
bition was partly blocked by the failure to secure con-
trol of patents held by Siemens and the A. E. G. The re-
sult was a lawsuit between Tobis and Klangfilm which was
finally settled by an agreement. According to this agree-
ment with the “Deutsche Lichtspiel Syndikat,” the socalled
Tobis apparatus was to be produced only to a limited ex-
tent. After this quantity had been disposed of, Tobis was
to discontinue production which would, in turn, be taken
up by Klangfilm. Under the agreement the future pro-
cedure would be for Klangfilm to manufacture all ap-
paratus while Tobis would confine itself to recording ap-
paratus and the production of films in conjunction with
film producers.
The above explanation, complicated as it seems, only
scratches the surface. The German courts are filled with
lawsuits instigated by one patent holder against another
in the sound picture field. It gives an indication of what
the American producers and manufacturers are up against
when they try to invade this territory.
Limited Number Wired
The limited number of theatres Tobis has wired with
sound equipment and the numerous complaints from Ger-
man exhibitors of high prices for this equipment show that
even in their own territory the Germans have had any-
thing but a happy time. The exclusion of American talk-
ing pictures, which German exhibitors claim are essential
if they are going to continue to draw huge audiences,
points the way to an early settlement.
When a settlement comes it will have to be reached by
joint agreement of the many large and small interests that
are cluttering the German courts with lawsuits. Many of
them have never been heard of in this country. Some of
them hold patents that seem inconsequential but are al-
leged to have a vital bearing on the talking picture in-
dustry in Germany.
If all these elements can be brought together and if they,
combinedly, indicate a sincere desire to reach a mutually
satisfactory basis of agreement, it can be safely said that
the end of the impasse is in sight. If that happy frame
of mind comes to the German interests, watch for Mr.
Otterson to pack his grips in a hurry and walk up the
gangplank.
May 31,1930 EXHIBITORS HERALD-WORLD 91
Rowland Seeks Pathe Control
At Stockholder Meeting June 9
“Hell’s Angels ”
Opens on
Coast
Howard Hughes’ “Hell’s Angels,”
which has been in production three
years, had its premiere tonight
(Tuesday) at the Chinese theatre
in Hollywood.
Comment by Douglas Hodges on
this epic is published on page 123.
Chains Wage Triple
Fight for Hold on
Wisconsin Houses
Report Derr Will Be President
And Scollard Executive V.P.
Preferred Stockholders Committee , Headed by Rowland ,
Aims to Elect Majority of Board
By DOUGLAS FOX
NEW YORK, May 27. — Richard A. Rowland, former general man-
ager of First National Pictures, is making a bid for the control of Pathe
Exchange, Inc. He heads a committee of preferred stockholders who
intend to elect a majority of the board of directors on June 9 to provide
the required financing, management and leadership that the committee
alleges the corporation needs.
In advertisements inserted in the metropolitan dailies, this group of stock-
R K 0 and Fox Have Edge in Madi-
son— Warner s Strong in
Milwaukee
(Special to the Herald-World)
MILWAUKEE, May 27. — From all indica-
tions a three-cornered fight is being waged in
Wisconsin between Fox, Warner and K K 0.
R K 0 has taken a long time lease on the
Capitol theatre, Madison, after Warner Broth-
ers and Fox had been dickering for the
theatre.
The house is owned by a group of Milwau-
kee business men headed by Walter Schroeder,
Oscar Bachmann and Thomas Saxe.
No Warner Houses in Madison
As a result of this deal, R K 0 now oper-
ates the Capitol and Orpheum in Madison.
Joe Shoer and his band, playing with stage-
shows at the Capitol for the last month, have
been transferred to the Parkway theatre in
that city.
Fox, it is reported, is contemplating taking
over the Parkway and Eastwood theatre in
Madison. Warner Brothers does not control
a theatre in Madison.
R K O also has acquired the Allen theatre
in Racine on a long term lease from the
Racine Investment Company. Warner Broth-
ers, through its acquisition of Universal’s
eleven houses, operates the Venetian and Ri-
alto in Racine, while Fox has the Strand.
Warners Acquire Others
Warner also has taken over the Appleton at
Appleton, the Embassy at Neenah and
Brin’s theatre at Menasha. All operated by
L. K. Brin.
Seven of the Universal theatres are
located in Milwaukee.
It has also been rumored that Warners
are contemplating the erection of a new
$350,000 theatre in West Allis, Milwaukee
suburb. At present Fox is the sole op-
erator in that city, conducting the Paradise
theatre there.
holders claims that Joseph P. Kennedy at the annual meeting on April 29 “de-
scribed the condition and prospects of the company as highly unsatisfactory and
stated that unless the board of directors procured sufficient funds to carry out
adequate production and distribution programs immediately, he would promptly
resign as president of the corporation.”
Kennedy, however, was chairman of the hoard of directors, not president, a
post which is still held nominally by J. J. Murdock.
Call Immediate Action Important
When Kennedy left the active leadership of Pathe he gave as his reason a de-
sire to get back to the banking business.
The preferred stockholders’ protective committee likewise states:
“It is of the utmost importance to the corporation and all its stockholders that
immediate action be taken to provide new leadership” and financing; that the
preferred stockholders are entitled to elect a majority of the board in the event
of the corporation’s failing to pay eight successive quarterly dividends of 2 per
cent on preferred stock; that the corporation has defaulted in the payment of
at least eight such dividends and that they, the preferred stockholders, will get
busy and do some electing at the meeting on June 9.
Report Derr in Line for Presidency
J. S. Scollard, treasurer of Pathe, declined to comment on the preferred stock-
holders’ announcement, and Rowland could not he reached. It is understood,
however, that E. B. Derr, in charge of production, will get the presidency of the
corporation, and that Scollard is in line for the executive vice-presidency.
Hal Hodes Given Post
As Manager of Columbia
Accessory Sales Section
(Special to the Herald-World)
NEW YORK, May 27. — Hal Hodes, in
charge of Columbia’s sales promotion for the
past year, has been given the post of manager
of the newly created Accessory Sales depart-
ment.
Radio Dealer Convicted of “Nuisance”
When He Uses Sidewalk Loudspeaker
(Special to the Herald-World)
NEW YORK, May 27. — The sidewalk loud speaker radio was somewhat taken
back when the appellate division of the Supreme court, Brooklyn, decided it is a
nuisance. The opinion was handed down in affirmation of a special sessions con-
viction of Emanuel Hellner, proprietor of a radio store, on the charge of main-
taining a nuisance.
92
EXHIBITORS HERALD-WORLD
Hay 31, 1930
BACK in 1915, about this time of year, plans were being
made to launch a national motion picture trade paper.
It was named Exhibitors Herald. In the near future, it will
celebrate its fifteenth anniversary.
The paper was destined to become the leader in its field;
to take over two of the oldest trade papers in the field and
incorporate in its pages the best of these papers’ features,
and eventually to attain a paid theatre owner circulation of
a size beyond contemplation at that date.
As this anniversary draws near, it is interesting to glance
over advertisements and news stories of the day to recall the
activities within the industry.
Universal Film Manufactur-
ing Company was just launch-
ing the first of its “Broadway
Features” with Jane Cowl in
the “Garden of Lies,” and was
also booming “Scandal,” em-
phasizing the fact that Lois
Weber was the author. It was
also piling up hookings on
‘The Broken Coin,” a serial by
Emerson Hough, in which
Grace Cunard and Francis
Ford were to thrill thousands.
Famous Players Film Com-
pany, of which Adolph Zukor
was president, Daniel Froli-
man managing director, and
Edwin S. Porter, treasurer and
general manager, was calling
attention from its offices at 229
West 26th street, to Mary
Pickford in “an original and
incomparable portrayal” titled
“Little Pal.”
Essanay warned exhibitors
that “killed in action” was the
term which might be well ap-
plied to hundreds of theatre
owners who were losing money
because they were not booking
Essanay pictures and de-
manded that the trade take
note of the wonderful success
of the Western dramas star-
ring G. M. Anderson and
Marguerite Clayton.
Jesse L. Lasky Feature Plav
Company, of which Lasky was
president, Samuel Goldfish,
general manager, and Cecil B.
DeMille, director general, was
presenting Victor Moore in
Chimmie Fadden for release
through Paramount.
Knickerbocker Star Features
was offering Sir J. Forbes Rob-
ertson and Gertrude Elliott in
“Hamlet,” supported by the
entire Drury Lane company;
Alice Brady, direct from her
triumph in the Gilbert & Sul-
livan Operas in “The Cup of
Chance.”
PATHE pointed the way to the “Romance of Elaine” and
prosperity. World Film Corporation, with Lewis J. Selz- i
nick president, offered a William J. Brady production “The
Face in the Moonlight,” with Robert Warwick.
Lubin was featuring Ethel Clayton, Rose Coghlan and
Romaine Fielding. Kalem spread itself in boosting “Mid-
night at Maxim’s” and as a special inducement prepared spe-
cial piano music at 50 cents, for the complete service.
V.L.S.E., Inc., announced Viola Allen in “The White Sister”
swept the public off its feet. Thanhouser was making its bid
for business with “Fifty Years After Appomattox” and Fal-
staff comedies.
One of the big news stories
of the day was the election of
John R. Freuler as president
of Mutual Film Corporation
with W. E. Shallenberger, S.
S. Hutchison, H. E. Aitken and
Felix Kahn named among the
directors.
Sol Lesser, California repre-
sentative of Metro Pictures
Corporation, broke prominent-
ly into print by wiring Rich-
ard A. Rowland that he had
arranged for a Francis X. 1
Bushman Day at the Panama-
Pacific Exposition at San Fran-
cisco with Bushman and his
leading lady. Marguerite Snow,
as guests of honor.
At Albany, N. Y., leaders of
the motion picture industry
were seeking an amendment to
the state constitution placing
motion pictures in the same
category as the press so far as
freedom from censorship was
concerned. Urging the action
were W. W. Irwin of V.L.S.E.,
Paul H. Cromelin of Cosmo-
fotofilm, S. L. Rothapfel, J. W.
Binder and W. Stephen Bush.
H. E. Aitken, having with-
drawn from the presidency of
Mutual, was figuring in an alli-
ance with Ad Kessel and C. O.
Bauman for the production of
feature pictures with D. W.
Griffith, Thomas H. Ince and
Mack Sennett as the chief di-
rectors.
When it became apparent
that United Film Service
would be unable to meet its
obligations, a number of pro-
ducers formed Combined Pho-
toplay Producers, Inc.
Theatre owners were busy
planning their annual conven-
tion at San Francisco with M.
E. Cory as chairman.
“The Birth of a Nation” was
continuing to play to capacity
at the Illinois Theatre in
Chicago.
- The Sound ^>0* -
Mr. Jay Shreck, ^ HOLLYWOOD.
Quigley Publishing Co.,
407 South Dearborn St.,
Chicago, 111.
Dear I ay :
There is nothing new to write about this crazy town except
that I have teamed up with a certain fellow in order to save
rent. He’s a very funny fellow and his name is Sam Gooble.
Sometimes I think Sam has too much nerve but Sam says
that is the only way to get along in this crazy town. Well,
let me tell you a few of the things he done today alone.
▲
First , in the m orning, he went over to the Packard agency
across the street and made believe he was looking at the swell
cars. So a salesman came over and asked Sam if he was inter-
ested. And Sam said he was interested in buying a nice , big
Packard roadster but he has no time now to try one out as he
has an appointment with a certain big producer . This is a big
lie because Sam ttnly has about two dollars and there is no pro-
ducer that even knows him.
So the salesman says , “/ will send a chauffeur around with you
for the day and maybe that will help you to make Up your
mind.** So Sam says **Alt right.**
Well, Sam gets into the big Packard roadster and tells the
chauffeur to hurry up and go to the Acme Studios. Just be-
cause he has the Packard and a chauffeur the gateman leaves
him go right through into the studio and only yesterday Sam
tried to get in by walking and they wouldn’t let him.
He tells the chauffeur to park his car next to the president’s
office and he walks right in. The secretary sees him all
dressed so fancy-like, Sam wears very nice clothes, and she
asks him what he wants. So he says he is Mr. Gooble, part
owner of the New York World and he has an appointment
with her boss and won't she kindly hurry up and tell him that
he is here.
So the secretary looks over her calendar and cannot find no
Mr. Sam Gooble but she is afraid he is an important person so
she goes into the boss and tells him that the part owner of the
New York World said he had an appointment with him. And
the President says, “Oh dear, the part owner of the New York
World, I haven't an appointment with him. I'd better go out
and see him.”
And he goes out to Sam and says, “I beg your pardon Mr.
Gooble but it seems one of our secretaries has slightly made a
mistake in our engagements.” And Sam says, “What! Aren’t
you Mr. Keeley, President of Index Pictures, who called me up
on long-distance phone in New York and invited me over to
spend a day at your studios, hell?” And he says, “Why no,
I am President Silver of Acme Pictures, oh dear, oh dear,” just
like he was sorry he wasn’t President Keeley of Index.
Well, Sam says, “Frightful, frightful,” although he doesn’t
talk like that at home, and pretty soon Mr. Silver says “Won’t
you be so kind as to be mv guest for a dav?” And Sam says
not to bother but Mr. Silver insists and finally Sam says,
“All right.”
D^ar Tay. this is all I know so far because Sam called me up on the
landlady’s telephone and told me to only put one egg in the frying
pan because he won’t be home for lunch but I will write you more
about this nervy fellow later. I only had time to ask him over the
telephone how he had the nerve to tell such a lie about being a part
owner of the New York World and he said it was no lie because he
had a share, which I see by the paper costs only four dollars.
Resnectfullv,
NORMAN KRASNA.
EXHIBITORS HERALD-WORLD
93
Hay 31, 1930
With 48 Domestic Films Planned,
Fox Now Looks to Foreign Fields
Clarke Says Laboratories Are
W orking on Revolutionary Plans
President of Company and Sheehan Address Distribution
Personnel at Hollywood Sales Convention
By DOUGLAS HODGES
HOLLYWOOD, May 27. — Harley L. Clarke, president of Fox Film Cor-
poration, and Winfield Sheehan, vice president and general manager, opened
the big Fox convention here yesterday with addresses in which they an-
nounced the general outline of the company’s 1930-31 program.
Following Clarke’s statement that $30,000,000 would be spent during the 12
months to come, Sheehan outlined the expenditures briefly bv saying that one-
sixth of it would be spent for improvements and construction at the production
plant and the balance on the productions themselves. The production program
outlined included:
48
74
features for distribution
artists under contract.
Added to these are the Fox Movietone newsreel, foreign language pictures,
world known authors, silent versions, etc., all an integral part of the new season’s
plans.
Developments Will
Overshadow Talkie ,
In Clarke ’s Opinion
YESTERDAY—
The Silent Picture
TODAY—
The Talking Picture
TOMORROW—
Who Knows?
However , Harley L. Clarke,
president of Fox Film Corpora-
tion, ivith his extensive labora-
tory facilities, says that 10
years have been spent in exper-
imentation, and that some of
the inventions “will do more
for the industry when they are
introduced than talking pic-
tures have done.”
72 CBS Stations
Broadcast Warner
Productions ’ Songs
(Special to the Herald-World )
NEW YORK, May 27. — Warner Brothers
has completed arrangements with the Colum-
bia Broadcasting System whereby a weekly
radio program known as “Hollywood Songs”
will go on the air over 72 stations from coast
to coast every Wednesday evening. The first
program will be broadcast tomorrow night
from 11:15 to midnight (Eastern daylight
saving time, or 7:15 to 8 p. m. Pacific stand-
ard time).
Devoted entirely to the presentation of
songs from Warner Brothers pictures, the
first “Hollywood Songs” hour will be given
over to hits from “Hold Everything.” These
include, “When the Little Red Roses Get the
Blues for You” and “Sing a Little Theme
Song.”
This is the second important radio con-
nection made by Warner Brothers, the first
having been the arrangement with the Na-
tional Broadcasting Company for Saturday
evening programs over a hookup including 45
stations.
!2 Held as Suspects in
Theatre Man’s Murder
( Special to the Herald-World)
INDIANAPOLIS, May 27. — Two suspects
in the murder of Paul T. Pulliam, local the-
atreman, who was killed in November, 1928,
have been arrested by police here and are held
under $10,000 bond on vagrancy charges. A
man for whom police have been searching
was arrested in the morning and a woman
was arrested in the case the same night. Their
names are being withheld by police, who arc
searching now for a third party.
Pulliam was treasurer of the Bair chain
of motion picture theatres and was killed in
his automobile when he attempted to elude
holdup men in another car.
Three hundred men in the distribution de-
partment listened attentively to the words
from their leaders.
Before the first session began, Clarke told
press representatives quasi-confidentially the
Fox plans to compete with other companies
in the foreign field. He explained that, al-
though little definite progress had been made
prior to this time by the Fox company, that
the plans are to provide language pictures for
European people.
He drew Sheehan and Courtland Smith into
the discussion of making foreign versions and
the trio fell into a serious conversation in-
volving Spanish, German and French dialog
pictures. The press ceased firing its ques-
tions and held its ears.
“Three or four pictures have already been
designated,” said Sheehan, “for foreign lan-
guage versions. We have plans to take com-
plete care of the foreign market. Of course,
we cannot plan to make Holland or Dutch
Guiana films. That is absurd.”
Neither will there be a Fox production unit
manufacturing pictures abroad, according to
a statement made by President Clarke. Holly-
wood will be the chief production center.
Courtland Smith re-entered the discussion at
that point and added :
“Statements made by film execu-
tives in Europe about the foreign
prints to be shipped into Europe and
the foreign production cause Amer-
ican producers so much grief that it
is unwise for Americana to issue
statements on the subject. It only
provokes a kind of foreign legislation
that makes it difficult for American
producers to distribute their product
satisfactorily in Europe. The less
said the better.”
The general impression at the conclusion of
the discussion was that Fox producers plan
to go into the making of foreign pictures in
a thorough manner, but that definite plans for
the feature subjects, and whether French will
be included throughout the program, has not
been decided. To avoid answering the rudi-
mentary questions that too often confront
newcomers in the industry, Clarke issued the
following statement :
“This is my first visit since purchasing the
Fox interests to the capital of the world’s
motion picture business. Naturally, I have
come to observe and to learn rather than to
talk and direct. But I have, through long
and intimate association with motion picture
firms, convictions concerning some of the
broader aspects of our work.
“I believe that the motion picture
industry is the greatest of all public
service organizations demanding the
highest standards in quality, service
and organization. The products of
this industry come closer and closer
every day to the hearts of the Amer-
ican people than those of any other
industry. It is my purpose that we
may always serve the American pub-
lic with an increasing better type of
amusement and provide in one form
or another all of the amusement for
all of the people.
“The talking picture is only in its infancy
and properly nurtured will grow rapidly
into a giant economic force for good. Sel-
dom if ever has any industry been blessed
with an opportunity for directing a force
of such vast importance. This is a trust
I will not take lightly.
“The Fox Film will spend about $25,000,-
000 on next season’s productions and about
$5,000,000 for additions and improvements
to its plant structure. Laboratories of both
General Theatres Equipment, Inc., and the
Fox Film) Corporation are working full
blast and in cooperation with others on
( Continued on page 111)
[ DETAILED ACCOUNT OF FOX PRODUCT STARTS ON PAGE 111 ]
94
EXHIBITORS HERALD-WORLD
May 31, 1930
Will Hays on Propaganda in Pictures:
“I do not want any producer , either here or in any other country, to make
entertainment pictures with the remotest idea of any commercial promotion
or propaganda ....
“ American films are highly regarded because of the very fact that they have
been developed without any taint of propaganda of selfish, nationalistic,
commercial aims.”
Films Do More For Trade Than Army
Of Trained Men, Says Hays
Hundred Million Feet of Industrial Pictures Now Being Put Out , National
Foreign Trade Council Is Told
(Special to the Herald-World )
HOLLYWOOD, May 2 7. — Portable talking picture equipment has made
available an output of almost 100 million feet of industrial films that
“will serve the specialized needs of foreign trade more effectively and
efficiently than an army of trained men,” Will H. Hays told the National
Foreign Trade Council at its annual convention here last week.
TV/T ANY firms now are making industrial
■W-l- pictures with the growing realization
of the subtle power of suggestion emanat-
ing from the screen, Hays said, and evi-
dences of new trends in purchasing as a
result are seen daily.
Third of Newsreel Scenes Foreign
This influence shows itself both in carry-
ing American ideas abroad and bringing-
foreign ideas to the United States, through
the 250 millions in the world’s weekly audi-
ence, the M P P D A president declared. He
pointed out that while more than two-thirds
of the world’s motion pictures are made in
the United States, “more than one-third of
the news reel pictures shown in American
theatres last year were of scenes and
events in foreign lands’’ — and Americans
spent $950,000,000 last year in the markets
of those countries, a total increasing 10
per cent a year.
At the same time Hays emphasized that
the sales influence of pictures is only a
byproduct, the primary purpose being
entertainment. He added: “I do not want
any producer, either here or in any other
country, to make entertainment pictures
with the remotest ideas of any commercial
promotion or propaganda.”
276 Other Businesses Affected
As to the magnitude of the film industry,
Hays said this:
“We call on 276 distinct other businesses
for material to carry on our business. We
use more silver than any consumer in the
country except the government mints for
coining.”
He also quoted figures showing a total
capital investment throughout the world of
$2,500,000,000; an annual consumption of
1,500,000,000 feet of positive film; the han-
dling through exchanges of 28,000 miles of
film every day; the insertion of 15,000 pieces
of motion picture advertising copy in pub-
lications daily, and an annual advertising
bill of nearly $100,000,000.
“American films have sometimes been
criticized in foreign countries,” he said, “on.
the ground that they are the missionaries
of American culture and thought. The
truth, of course, is if they had been but
that they would not have attained their
world prominence. They are highly re-
garded because of the very fact that they
have been developed without any taint of
propaganda of selfish, nationalistic, commer-
cial' aims.
An Influence of Suggestion
“Films exert the same influence on buy-
ing that a well-dressed woman exerts when
she walks down the Champs Elysees,
Regent Street, Unter der Linden, Fifth
Avenue, or Hollywood Boulevard. No one
would call her an advertisement, even
though a thousand women look deliberately
at her gown and hat and make mental notes
to guide themselves in their own purchas-
ing. The influence is the influence of sug-
gestion only.
“The film’s influence on trade in this
country, selling American to itself, is mani-
fest to everyone and it is one of the most
important factors in our new American idea
of purposeful and planned prosperity. Ask
any small town retailer and he will tell you
of the influence of pictures.”
Returning to the subject of the film and
world peace, he said:
“I believe that the audible motion picture
is destined to be the greatest instrument
ever placed in the hands of man to promote
world peace. The prosperity of world com-
merce is absolutely dependent upon the
maintenance of world peace. As business
men we may get rather tired of the abstract
discussions of this subject and of the slow
progress it makes in the parliaments of
nations, but it is none the less a funda-
mental essential to world prosperity and
world business. The business man must be
as surely a protagonist of world peace as
the owner of the corner grocery would be
of neighborhood peace if his community
were subject to intermittent riot or blood-
shed.”
City Censorship May
Follow Showing of
Unapproved Picture
(Special to the Herald-World )
MADISON, WIS., May 27.— As the
result of a recent complaint against the
Majestic theatre here for the showing of a
picture not approved by the censorship
committee, the council license committee
at a public meeting has recommended the
adoption of a censorship ordinance. The
ordinance will become effective July 1 if
passed upon by the city council.
The ordinance would provide for the
appointment by the mayor of a city theatre
commission consisting of five aldermen and
five citizens not members of the council.
The proposed ordinance provides that the
members of the committee receive no com-
pensation.
It also provides that each theatre submit
to the committee’s chairman on the first
and fifteenth of each month, a schedule of
tentative bookings for the ensuing two
weeks.
Safier Is Appointed
Manager of Circuit
Sales for Columbia
(Special to the Herald-World)
NEW YORK, May 27.— -Morris Safier, well
known film executive, has been appointed cir-
cuit sales manager of Columbia. Safier has
been associated exclusively with the distribu-
tion end of the film trade for a number of
years.
He first came into prominence as central
division manager for United Artists and later
as sales manager of extended run pictures for
Warner Brothers. Safier introduced the sales
of the first Vitaphones and handled the runs
of “The Jazz Singer.”
Actors Equity Shelves
Any Move at Present to
Organize Screen Players
(Special to the Herald-World )
NEW YORK, May 27. — -Actors Equity for
the time being will make no further effort to
organize film players or to lay down the law
to such of its members as play in pictures,
Paul Dullzell, treasurer, told the Herald-
Wori.d today.
At the seventh annual meeting of the or-
ganization yesterday at the Hotel Astor, re-
ports for the year were presented and officers
elected. The association also voted to accept
an agreement between its own representatives
and the artists’ representatives of New York
whereby the latter will take out permits from
Equity to do business with Equity members.
Frank Gillmore retains the presidency.
Court Expert Reserves
Ruling on De Forest Suit
Against Stanley Company
(Special to the Herald-World)
NEW YORK, May 27. — Judge Morris,
patent expert of the United States district
court, has reserved decision on the case of
General Talking Pictures in its suit against
Stanley Company of America charging
patent infringement, which was presented
in the United States district court at Wil-
mington, Del., last week. Chief of the pat-
ents involved concerns the reproduction of
sound from film.
Income for Picture Industry Gained
72.4 Per Cent During First Quarter
(Special to the Herald-World)
NEW YORK, May 27. — The most impressive upturn in earnings for the £rst
quarter as compared with that of 1929 was made by the motion picture industry
with a gain of 72.4 per cent in net income. This includes pictures and theatres.
This might be compared with agricultural implements, which gained 62.5 per cent,
paper, 36.7 per cent, and railroad equipment, 26.6 per cent.
May 31, 1930
EXHIBITORS HERALD-WORLD
95
Suit Threats Oust Independent
Sound Producer, Senators Told
Colby Says AT&T Has Charged Exhibitors 25 Millions More
Than They’d Have Paid Independent Manufacturers
And 50 Millions More for Service
By FRANCIS L. BURT
WASHINGTON, May 27. — Independent producers of sound equipment for
theatres are faced at every turn with threats of patent suits which are driving
them from the field and have resulted in imposing upon exhibitors a burden of
many millions of dollars which they might have been saved under free compe-
tition, according to witnesses’ statements now being weighed by the senate
patents committee.
Facing the members of the senate patents committee last week, representa-
tives of the independent amplifying apparatus manufacturers, charged Ameri-
can Telephone and Telegraph Company and the socalled radio trust with building
up a patent monopoly which was fast clearing the field of competition.
Projector Built of Radio,
Vacuum Sweeper Parts
(Special to the Herald-World)
ELYRIA , O., May 27.— E. S . Perk -
ins, “amateur Edison,” has completed
the construction of a motion picture
projecting machine by the use of old
radio and vacuum sweeper parts.
The principal parts of the unique ma-
chine was made from radio con-
denser units. The motor was taken
from a vacuum sweeper. The ma-
chine is driven by belts and pulleys.
The current necessary to operate the
machine is 2,000 watts. The machine
is used for motion pictures at the
club rooms of the Doherty Fratern-
ity.
Quits Rather Than
Use Tear Gas to End
Sunday Film Showing
Blue Laiv for 1 798 Prohibits Sunday
Radio — Another Against
Baking
(Special lo the Herald-World )
DOVER, OHIO, May 27.— Rather than
obey an order from Mayor W. R. Stucky
to use tear gas bombs to break up a Sun-
day picture show at the Bexley theatre
here, Police Chief William E. Byers, 62,
resigned his office. His successor, Frank
H. Javens, appointed by the mayor, broke
into the projection room where the two
operators had barricaded themselves, stop-
ping the performance, and arresting them
along with1 five other employees. They
were arraigned for grand jury.
1798 Blue Law Invoked
TRENTON, N. J., May 27. — An act, di-
rected against the vice and immorality of
1798 was brought to the fore today, and
policemen went about making notes of per-
sons buying cigarettes, gasoline, groceries,
playing golf or tennis, and many other
"wicked” things which people are liable to
do on any day. If a radio were heard play-
ing anything but secular music, the offend-
er’s name was taken. It all started because
some ministers objected to Sunday pictures.
The names accumulated will be presented
to the grand jury.
Baking Bread Offense
NEW BRUNSWICK, N. .1., May 27 —
Under New Jersey’s old blue laws, only
milk can be distributed on Sunday, and thus
hot bread from bakers’ ovens is precluded.
Federal Censorship on
Studio Lot Sought by
WCTU of St. Louis
(Special to the Herald-U’orld)
SI. LOUIS, May 27. — Censorship of mo-
tion pictures on the production lot by the
Federal Government was advocated by the
St. Louis Woman’s Christian Temperance
Union in a resolution adopted at a recent
meeting held at the Maple Avenue Metho-
dist Church.
The resolution praises motion pictures
for educational purposes and as a means of
preserving a record of the present genera-
tion and then proceeds to condemn pictures
which depict crime and immorality, scoff
at prohibition and establish improper stand-
ards of life.
American Telephone and Telegraph Com-
pany, it was alleged by C. C. Colby, president
of Samson Electric Company, Canton, Mass.,
and chairman of the board of directors of
Audio Research Foundation, has charged mo-
tion picture theatre owners $25,000,000 more
than they would have had to pay independent
manufacturers for the installation of sound
equipment and has forced them to agree to
pay an additional $50,000,000 for service dur-
ing the next ten years.
Supporting Dill Bill
Colby’s charges and those of other wit-
nesses were advanced in support of the bill
introduced by Senator Clarence C. Dill of
Washington, invalidating patents used in vio-
lation of the anti-trust laws. The bill sets
forth the principle that a patent owner bring-
ing suit for infringement shall come into
court with “clean hands” and that it shall be
a valid defense against the charge to prove
that the patent owner is a party to any com-
bination or agreement involving the use of
the patent in such a way as substantially to
lessen competition or tend toward establish-
ment of a monopoly.
“The use of audio amplifying apparatus has
developed rapidly in the last two years,” the
committee was told by Colby. “Everyone is
familiar with the dramatic growth of sound
pictures. There has also been a rapid coni •
mercial development in other uses of audio
amplification — in group address and announc-
ing systems for churches, auditoriums, etc.
Claims Exclusive Rights
“All this development is faced now bv the
assertion by American Telephone and Tele-
graph Company and its subsidiaries of a pat-
ent situation which it claims gives it exclu-
sive rights in these fields. Western Electric
Company, a subsidiary of American Telephone
and Telegraph Company, through its subsid-
iary, Electrical Research Products, is success-
fully tyrannizing the motion picture exhibitors
of the LTnited States.
“This in spite of the well established fact
that there are in existence no hasic patents on
vacuum tubes, around which this art is built,
and no basic patents on talking motion pic-
tures, group address systems, or telephone
systems. Yet members of the telephone group
claiming to control all these systems and the
apparatus going into them have threatened
the industry, intimidated it, and have brought
suits under numerous patents against man-
ufacturers of talking motion picture apparatus
and manufacturers of various component
parts, as well as against theatre owners.
“In my opinion, the motion picture theatre
owners have already paid or contracted to pay
to the telephone monopoly upwards of $25,-
000,000 more than they would have had to
pay for competitive equipment from the inde-
pendent manufacturers, and have been forced
to contract for service and inspection in a sum
upwards of $50,000,000 additional, and this
has been paid or contracted to be paid pri-
marily because of the threat of patent litiga-
tion with this powerful monopoly.”
Cites DeForest Case 2 Years Ago
Pointing out that it was testified before the
same committee more than two years ago
that the DeForest Radio Company had in-
curred an expenditure of $342,000 in an en-
deavor to defend patent suits brought against
it, Leroi J. Williams, director of patents of
Grigsby-Grunow Company of Chicago, de-
clared that the great expense of defending
these suits contributed very largely to the
financial difficulties of the DeForest concern
at that time. The situation was aggravated,
he indicated, by the fact that finally the patent
litigation terminated in favor of the company.
“The patent system of the United States
was originally conceived to provide unusual
rewards for human labor of a high order —
for the originator, for the inventor,” it was
declared by Ernest R. Reichmann, general
counsel for Radio Protective Association. “It
is now being used as an instrument by large
aggregations of capital to place under private
monopolistic control great industries _ and
broad arts. By this development the original
purpose of the patent system is being exactly
and completely destroyed, and human labor
is being excluded entirely from the rewards.”
Carnivals Face Tough Sledding Now;
Watertown , N. Y., Refuses to Lift Ban
[By Special Correspondent to the Hera'd-World]
ALBANY , May 27. — Street carnivals will find it rather hard sledding this sum-
mer in many sections of New York state, owing to the fact that exhibitors have
roused themselves to the extent that they are seeking to protect their own in-
vestments in motion picture theatres through application to various city governing
bodies asking that carnivals be banned.
In the city of Watertown, N. Y ., with about 35,000 persons, the city council last
week refused to rescind a resolution passed back in 1926 prohibiting the showing
of carnivals in the city. And this in face of the fact that an improvement league
desired to stage a carnival, or rather bring one to the city the fore part of August.
And the same situation is being encountered by carnivals here and there over
New York state. They are finding that many villages and cities do not want them.
96
EXHIBITORS HERALD-WORLD
May 31, 1930 I1'
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PATHE GO-GETTERS AT CHICAGO CONVENTION
FRONT ROW, LEFT TO RIGHT: Earl Johnson, R. S. Ballantyne, Omaha Manager; R. McEuan, Omaha; Sig Decker,
Chicago; Tom Greenwood, Milwaukee Manager; John Clarke, Chicago Manager; M. J. Meyers, Kansas City; W.F. Hay-
ner, Canada;' A. J. Lourie, Canada; G. Lightstone, Canada; M. Montgomery, Minneapolis Manager; G. Simmons, Can-
ada; T. J. Gould , Canada; Joe Woodward, Chicago; S. R. Chapman, Milwaukee; W. Altland, Milwaukee; Chas. Lund-
gren, Chicago; Geo. Byrnes, New York; Tom North, Chicago; Fred Strubank, Detroit; Fred Bonnetm, Detroit; Harry S.
Lorch , Division Manager, Midwest Division. From Chicago the home office forces went on to St. Louis and Denver for
two more conventions
E. B. Derr, executive vice president in
charge of production, spoke in person at
the San Francisco convention, being heard
MINIATURE CIRCUS FOR PATHE7S i(SWING HIGH”
Quality of New Films and Personnel
Keynotes Pathe Conventions
stars and creators of the new season’s prod-
uct. This reel, conceived by Derr and de-
veloped by Charles Sullivan, studio man-
ager, was a cooperative effort that enlisted
the services of practically every star, writer,
director and executive in the producing
organization.
Those who were introduced in the course
of the studio feature were Ann Harding,
Constance Bennett, Helen Twelvetrees, Wil-
liam Boyd, Eddie Quillan, Joseph Santley,
Russell Mack, Edward H. Griffith, James
Gleason, Josephine Lovett, John Robertson,
Eugene Walters and a host of others.
The sound screen also was used to bring
messages from Eastern production and Van
Beuren Corporation executives to the sales
meetings.
At each convention, the various units of
product and its selling were discussed by
branch managers who had shown maximum
Twenty Specials and 374 Short Features Will Be Produced , Sales Forces
Are Told at San Francisco, St. Louis, Chicago, New York
QUALITY all along the line in pictures and personnel was the keynote of
the quartet of Pathe divisional sales conventions, held under the super-
vision of Phil Reisman, general sales manager, in New York, Chicago,
St. Louis and San Francisco, and concluded in the Golden Gate City on Thurs-
day, May 29.
P A l HE will produce twenty specials for from the sound screen in a special con-
the new season, each made on an individual vention feature film of 13 reels, during the
basis with program pictures discarded utterly. course of which he introduced many of the
there will also be 374 short subjects, includ-
ing two-reel comedies, sports, novelty, travel
and news subjects.
Stars in this season’s Pathe specials are
Ann Harding, Constance Bennett, Mary Lewis,
Wfilliam Boyd, Eddie Quillan, Helen Twelve-
trees, Fred Scott, Robert Armstrong and
James Gleason. Harry Bannister will play
important roles.
Production Talks by Sound Screen
The divisional conventions were held as
follows: Eastern, Auditorium in the
Clouds, New York, May 19-20, under the
direction of E. L. McEvoy, division sales
chief; Mid-Western, Blackstone hotel, Chi-
cago, May 21-22, under the direction of
Harry Lorch, division sales chief ; Central
and Southern, Coronado hotel, St. Louis,
May 23-24, under the joint direction of
Harry Graham and E. W. Callaway, di-
visional sales chiefs; Western, Palace ho-
tel, San Francisco, under the direction of
J. H. MacIntyre, division sales chief.
Sales executives spoke in person, while
production talks were made via the sound
screen.
Phil Reisman, J. F. McAloon, his assist-
ant, and E. W. Ballentine, manager of ex-
change operations, attended all four meet-
ings and made important addresses.
Convention Feature Film
May 31,1930 EXHIBITORS HERALD-WORLD 97
SALES LEADERS GET SET FOR RECORD YEAR
BACK ROfF, LEFT TO RIGHT: C. Payne, Omaha ; Phil Reisman, General Sales Manager; J. F. McAloon, Assistant
General Sales Manager; Tom Greenwood, Milwaukee Manager; Ray Nolan, Kansas City Manager; R. R. Thompson,
Kansas City; Tom Delaney, Chicago; Bill Winters, Minneapolis; E. Dyson, Kansas City; Jimmy Lewis, Kansas City;
H. V. O'Connor, Canada; M. Ramage, Canada; Tom Brady, Pathe Representative, Canada; W. C. Finter, Des Moines;
J. L. Raper, Des Moines; Dan Roche, Chicago; H. S. Dale, Minneapolis; A. Larente, Canada; E. Whelpley, Canada;
Gus Harms, Omaha; D. T. Latshaw, Minneapolis; Ross Baldwin, Milwaukee; Wm. Hamilton, Minneapolis; Chas. Fil-
kins; Harris Silverherg; A. A. Schubert; Geo. Pratt; N. Sandl er; B. Kauffman; A. E. Smith; Clarence Runkle; Gene Cour.
MAKES BIG HIT AT SERIES OF SALES MEETINGS
Charley Skouras, one of the St. Louis
Skouras brothers, chain operators, called at
the hotel to see his old friend Phil Reisman
after the first day’s meeting. Charley is an
athlete, keeps fit by exercise each day,
Pathe has an athlete also in the person of
Walter Branson. These two had a friendly
wrestling bout for Phil’s benefit and now
Charley and Walter have gone into training
at Phil’s suggestion that the two wrestle to
decide the prices on this year’s contracts—
match to be decided in two months. Phil
figures Pathe can’t lose, no matter how the
bout terminates. Okey.
results in their respective territories with that
particular product. Among those who spoke
were: New York — Robert Mochrie, Ross
Cropper, Robert Wolff; Chicago — J. J. Clarke,
R. S. Ballantyne, R. V. Nolan; St. Louis —
H. R. Kistler, Stanley Jacques, C. W. Allen,
W. E. Branson ; San Francisco — A. J.
O’Keefe, M. E. Coroy, C. L. Theurkauf, J. S.
Stout.
Phil Reisman, in one of his talks delivered
at each meeting, told the men that Pathe was
proud of the fifteen promotions from within
the ranks since the 1929 convention.
G. R. O’Neill, director of advertising and
publicity, addressed the eastern convention on
the work of his department and Rutgers Neil-
son spoke on merchandizing publicity. Jack
Level, editor of the Pathe Sun, gave his
annual talk with its usual sparkling humor.
Donn McElwaine, studio publicity head, spoke
to the western convention.
When Scots Meet in Qolf Foursome
Somebody's Sure to Lose!
And That’s W hat Happened W'hen Graham and Spearman Met on Tom
Thumb Course at Pathe St. Louis Convention
(Special to the Herald-World)
ST. LOUIS, May 27. — Harry Graham’s favorite recreation when in St.
Louis, is playing- over a newfangled arrangement called a “Tom Thumb
Golf Course” — Scotch for a man’s size course. And when Pathe’s sales
wizards got together for their St. Louis convention Friday and Saturday, Canny
Harry felt that he had mastered the intricacies of the various mental hazards.
SO he suggested to Tom Delehanty,
Eddie Ballentine and Jimmy Spearman
— and Jimmy is Scotch, also — that they
play a foursome after the meeting. With
true thrift Harry suggested that they play
for a dime a hole, low man to take the
pot. This was fine for the first three holes,
Harry copping the kale.
Then canny Jimmy Spearman did some
thinking — so did Eddie Ballentine. These
two raised the ante to a dollar a hole, which
caused Graham to smile contentedly. But
Jimmie had got onto the course — so had
Eddie and Tom. At the ninth hole those
three had each won two holes and Graham
was beginning to wonder how to get even.
His Scotch training came to his rescue and
he began to make side bets with Ballentine
on wbat looked like impossible shots — two
dollars a shot — and the way Eddie holed
those putts is just nobody’s business. At
the 18th hole everybody had money but
Graham — and he walked back to the hotel.
98
EXHIBITORS HERALD-WORLD
What Theatres Have
Perfect Sound?
The Committee on Awards, which designates the theatres worthy of re-
ceiving the Exhibitors Herald-World bronzed plaque for excellence of
sound reproduction, this week invites theatre owners, exchange managers
and others connected with the business to call to its attention theatres which
should lie considered for this Award.
Theatre owners, who are confident their own houses measure up to the
requirements, are invited to write directly to: Committee on Awards, Ex-
hibitors Herald-World, 407 South Dearborn street, Chicago, 111.
Tone Color Control Is Feature of
New Pacent Sound Equipment
Synchronous Apparatus Ranges from $995 to $12,500 for Theatre Seating
6,000 — Non-Synch Minimum is $380
(Special to the Herald-World)
NEW YORK, May 27. — New Pacent equipments for all types of demands,
theatrical or educational, and with prices ranging from $995 to $12,500
for synchronous reproducers, and as low as $380 for non-synchronous.
have just been announced by the company through its president, Louis G.
Pacent. Many changes in design and in operating improvements are cited.
A NEW deluxe equipment for 6,000 seat
2A theatres is priced at $12,500, while the
$380 non-synchronous device includes elec-
trically driven turptable, dynamic speaker
and tower operated amplifiers, this type
being primarily for the nontheatrical field.
New Tone Color Control
The $1,995 Type VSPF double projector
sound-on-film equipment has the features
of the larger models but is designed for
houses of 500 seats or less, and can be used
equally well for both variable area and vari-
able density prints. A new feature in this
and all other new Pacent apparatus is a
tone color control to compensate for
acoustical differences in auditoriums and for
different sized audiences.
Eleven other models also are offered by
Pacent, and not including the deluxe
models. These equipments are for theatres
seating from 500 to 4,000, all with battery-
less amplification having the amplification
enclosed in a single steel cabinet, and with
all controls except faders built in the top
of the amplifier cabinet.
New Oil Damped Pickup
A new type 94 oil damped pickup is sup-
plied with all the new disc models, the
Pacent engineers saying this adds a full
octave to range of reproduction and elim-
inates record-jumping.
“The vast fund of practical experience
accumulated in all parts of the world in
making our first 1,500 installations has been
brought to bear in the design and manufac-
ture of our new' reproducer systems,” Pacent
said. “We feel that we have definitely ad-
vanced sound reproduction with our im-
provements. Not only in the theatre field
will the new equipment prove a success, but
we confidently anticipate a tremendous
reception for it in the non-theatrical field.”
Ontario to Re-Examine
All Projectionists Soon
(Special to the Herald-lVorld)
TORONTO, May 27. — All motion picture
projectionists in Ontario have received notifi-
cation from the provincial government that
arrangements have been made for the re-
examination of all projectionists at an early
date.
This is being done under the amendment to
the Theatres and Kinematographs act passed
at the last session of the Ontario legislature.
Indiana Theatres Open Fight on Move
To Tax Admissions; Cite Present Levies
(Special to the Herald-World)
INDIANAPOLIS, May 27. — Any effort of the Indiana assembly to place taxes
on amusements will be opposed vigorously, it was indicated at a hearing of the
Indiana tax survey commission, at which amusement interests entered protests
against any tax on theatre admissions. Charles R. Metzger of this city, attorney
for the Associated Theatre Owners of Indiana, presented the plea for the theatre
interests, contending that entertainment is not a luxury warranting special taxa-
tion and that theatre owners already bear the heaviest burden of special and gen-
eral taxes imposed on any business in Indiana.
Imposition of the admission tax would force the closing of many theatres,
Metzger said. Approximately 200 theatres have been closed in Indiana during the
last three years, he said, and not ten per cent have shown a profit during the last
two years.
In place of the admission tax, the theatre owners proposed an income tax, or a
tax on sales of all kinds. Metzger said that only about 50 theatres in the state
out of 550, were owned by out-state interests.
May 31, 1930
Cabinets designed to represent miniature
sets from the studios are used in the
Movie-of-U, and they’re 2% by 6 feet in
size, permitting their use without ob-
structing the theatre entrance. The mo-
tion effect in the picture is obtained by
pressing the fingertip over the edge of
the frame, thus getting three or four revo-
lutions. A royalty basis of five cents a
picture and $1,000 a lease for the cabinet
is the W'oods distribution plan for
theatre use.
Hays Office Is Silent on
Rembusch-Capitol Suits
Which Seek $ 2,744,250
(Special to the Herald-World)
NEW YORK, May 27. — The Hays office
is mum about the two damage suits to the
extent of more than two and a half million
dollars filed against it last week in United
States district court by F. J. Rembusch En-
terprises and Capitol Amusement Company.
The suits for a total of $2,744,250 against
the M P P D A and 18 other individuals
and affiliated corporations under the Clay-
ton Act governing trusts and monopolies,
allege that the defendants have caused the
closure of the four theatres of Capitol
Amusment Company at a loss of $415,200
and that F. J. Rembusch Enterprises, which
operated thirteen theatres in the Middle-
west, was forced to dismantle some of its
houses, sell some, and put others out of
operation at a total loss of $499,550.
Smiles as He Draws Gun ,
Takes Receipts, Escapes,
Caught Two Hours Later
(Special to the Herald-World)
PORTLAND, May 27.— A dapper young
bandit smiled as he drew his gun on Bobette
Liston, cashier at the Venetian theatre here
and took the entire evening’s receipts. He
escaped, but only for two hours, when he was
apprehended.
Warden’s Daughter Signs
For Prison Comedy
(Special to the Herald-World)
NEW YORK, May 27. — Fox Films has
signed 8-year-old Joan Marie Lawes, daugh-
ter of Warden Lawes of Sing Sing, to play
in a prison comedy entitled “Up the River.”
Giannini’s Daughter Is Bride
SAN MATEO. — Claire Evelyn Giannini, daughter
of Amadeo P. Giannini, international banker, is the
bride of Clifford (Biff) Hoffman, former Stanford
football star.
May 31, 1930
EXHIBITORS HERALD-WORLD
99
GOOD ATTRACTIONS CAN OVERCOME BOTH DAYLIGHT SAVING AND WARM WEATHER.— That’s
what exhibitors are learning from their box offices this year. In New York state, the decline in receipts due to
daylight saving is only half of what it was last year, and one theatre last iveek played to its second best seven-
day attendance of the year.
Talkers Cut in Half B.O. Loss
To Theatre by Daylight Saving
Good Films Offset Early Time
And Weather, Exhibitors Find
Albany First-Run Plays to Second Best Week of Year
With S. R. O. Sign Despite Storm
[By Special Correspondent to the Herald-World]
ALBANY, May 27. — Talking pictures are cutting down the loss of attend-
ance at motion picture theatres in New York state which daylight saving has
inflicted in previous years. Owners of first run houses in Albany say that the
loss in attendance due to the effects of daylight saving is only about half as bad
as, it was a year ago and 70 per cent less than two or three years ago. Prac-
tically all exhibitors declare that this is due entirely to talking pictures.
Exhibitors in the Albany territory are booking the best pictures possible for
the coming summer months, setting dates without giving consideration to pos-
sible weather conditions. They believe that even on torrid days the excellence
of the pictures themselves will serve to combat both weather and daylight
saving.
Fast Time Is Unlikely
In St. Louis This Year
(Special to the Herald-W orld )
ST. LOUIS, May 27. — Alderman
Chauncey Krueger of St. Louis, Mo.,
has practically abandoned hopes for
his daylight saving bill for this year,
as present indications are the meas-
ure will die in the hands of the ald-
ermanic legislation committee and be
amended to provide for a citywide
vote on the question next November.
Krueger had planned to make his bill
effective on June 1.
The city council of Quincy, 111.,
has gone on record by a vote of 13
to 1 in opposition to daylight saving.
Several big industrial plants in
Quincy are working on a daylight
saving schedule, however.
Ho-Hum! Pastor Declares
Motion Pictures Poison
The Minds of the Young
(Special to the Herald-World)
ST. LOUIS, May 27. — A “pure food law”
for motion pictures to prevent them from
poisoning the minds and bodies of the youth
of America was advocated by Dr. William B.
Lampe, pastor of West church, St. Louis’
largest Presbyterian congregation. With his
text, “What Are the Movies Doing to Us?”
Dr. Lampe offered the familiar charges that
motion pictures are changing romance into
illicit love, making divorce seem justifiable
and casting clergymen in the role of clowns.
“Our boys come to think that real life con-
sists in getting wealth, keeping a jazzed up
girl, and making love promiscuously,” he said.
“Our girls come to think that the only way
to be popular is through a distorted sex ap-
peal. The song, ‘Get Hot,’ from ‘Sunny
Side Up,’ is but typical of what is expected
from girls. All of this makes sin common
and to be expected. The statement of the
‘movie’ producers that they make sin unat-
tractive is not true.”
Dr. Lampe also charged that the pictures
constantly ridicule religion, that in “Sun of
the Gods” Christianity was pictured as pro-
ducing life inferior to that of followers of
Confucianism.
Fred Dolle Denies T hat
Amusement Company
Will Dispose of Theatres
( Special to the Herald-World)
LOUISVILLE, May 27.— -Fred J. Dolle,
president of the Fourth Avenue Amusement
company, Louisville, on his return to Louis-
ville from New York on Saturday, firmly
denied press stories from New York, pub-
lished in his absence, to the effect that the
company planned to dispose of its theatre
holdings. The company controls 21 houses.
Exhibitors used to play only nondescript
attractions during the summer months, hold-
ing .the better pictures for the period immedi-
ately following Labor Day. They were in-
clined to characterize Labor Day as marking
the opening of the fall season, with hot
weather a thing of the past and the conclu-
sion of daylight saving but four weeks dis-
tant.
Good Pictures Overcome Bogies
This spring the whole situation apparently
has changed. The attractions themselves
brought about this change and caused more
than one exhibitor to open his eyes as he
glanced at box office receipts which he hardly
believed possible considering daylight saving
and splendid weather. The exhibitors have
found that good attractions can overcome both
daylight saving and warm weather.
And there is another angle to the situation.
While these exhibitors also have discovered
that good attractions can overcome to a great
extent the loss that must be expected at the
first show of the evening, they have learned
in addition to recognize that poor pictures
will not strengthen either the first or the
second show of the evening, and that by book-
ing and playing such pictures in the past
they have seriously jeopardized the chances
of good attendance at the second show even
though these pictures cost less money to book
than the better ones.
Near Record Despite Storm
Apparently, they have discovered the solu-
tion of any baneful effects from daylight sav-
ing. For instance, the largest first run the-
atre in Albany last week played to the second
best week’s returns of the year with the
S. R. O. sign out even at the first show of
the evening, and that even one night when
rain fell in torrents. Extra newspaper space
is being used as the exhibitors have awak-
ened to the fact that business is in sight just
as much in the spring and summer as it is
during the winter months.
Here is a fair sample of a conversation that
was heard in the past week in Albany when
someone suggested attending one of the first
run theatres at 7 o’clock in order to enjoy
the whole program.
“Why not drive until dark?” said one of
the party.
“Because if you do,” same the rejoinder,
“when you reach the theatre you will be
forced to stand a half hour or more before
you get a seat. Let’s do the driving after
the first show.”
Daylight Saving
Beaten 285-50
(Special to the Herald-World)
ALBANY, May 27. — Largely due to
campaigns engineered by motion picture
theatre owners, daylight saving is being de-
feated this spring in a number of villages
in New York state.
The latest instance occurred last week at
Rouses Point, where a vote of 285 was
registered against daylight saving, and 50 in
favor.
North Indiana Towns
Adopt Daylight Saving
(Special to the Herald-World)
INDIANAPOLIS, May 27. — Residents of
northern Indiana for the most part are re-
tiring an hour earlier than usual — maybe — for
eleven of the leading cities in that section
have adopted daylight saving time. South
Bend, while not going on the schedule at
the time of the others, has signified its in-
tention of doing so immediately.
Milwaukee Industrials’
Fast Time is Protested
(Special to the Herald-World)
MILWAUKEE, May 27. — Following exten-
sive campaigns by several Milwaukee dailies
for daylight saving time, the new schedule
will be adopted by a number of leading indus-
trial and mercantile concerns here starting
June 29, in the hope that the rest of the city
will fall in line.
The R K O theatres in Milwaukee have been
running trailers on their screen calling the
housewives’ atteno’on tn the undesirability of
the proposed arrangement.
100
EXHIBITORS HERALD-WORLD
May 31, I93C
At the station. Joseph I. Schnitzer , president of R K O, and William Le-
Baron, i'ice president , pose for newsreels , with microphones standing at
attention n* every thing.
William LeBaron , Joseph /. Schnitzer and Mrs. Schnitzer , mother of the vice
president , shown among a group of friends.
L. Marcus , vice
president of RKO.
Delegate Larry Gardner (Boston) , Jack Mulhall
and Barney Pitkin.
C. R. Halligan (Albany), Mike Fri sch (Minneapolis), Maurice Black (with
beard), Robert Woolsey, Sam Rosen (Philadelphia) and Bill Dahler (home
office), reading from left to right.
Arthur Lake, Sam Warshawsky, June Clyde, Ivan Lebedeff, Bert Wheeler,
Robert Woolsey and Joseph Cawthorn. Warshawsky is assistant in advertis-
ing and publicity to Hy Daab.
The first row from left to right are Hugh Trevor, Max Ree, Robert Wool-
sey, Ned Sparks, Nadine Doree, Sam Rosen, Charlie Rosenzweig, W. Scott.
After lunch, delegates , stars and players gather in front of the commissary ,
and we judge that the delicate morsels must have been most palatable.
White haired gentleman is delegate from Australia, Mr. William Scott.
He travelled 6,500 miles to attend the convention. He is shown the fifth
from the left.
Girl in riding breeches is Bobby Gale. To her left is Dorothy Lee, Rita
LaRoy, June Clyde. To the right is Robert Woolsey, Betty Compson, Hugh
Trevor and Jack Mulhall. Everett Marshall is directly in rear .
[All photos by HERALD-WORLD cameraman]
May 31, 1930
EXHIBITORS HERALD-WORLD
101
RKO Sales Force Carries Home
Promise of Even Bigger Year
Circuit, Doubled, Will Expand
Further, Declares Hiram Brown
First Complete Unit in Electrical Entertainment with
Unrivaled Resources, Says Sarnoff
(Special to the Herald-World)
HOLLYWOOD, May 27. — RKO, as “the first complete unit in the field of
electrical entertainment,” has before it the tremendous opportunities provided
by being able “to draw upon, the entertainment services developed in radio
broadcasting, in the phonograph industry and in the vaudeville theatre.”
This message, from David Sarnoff, executive vice-president of RCA, and
executive in its several subsidiaries, and the address of Hiram S. Brown, presi-
dent of RKO, were most vivid in the minds of the Radio Pictures sales forces
when they wound up their week of convention work.
sured of a position in the theatre field.”
R K O’s theatre circuit, practically
doubled over the total of ninety of a year
ago, will be expanded still further under
present plans, Brown told the convention
A merchandising of Radio Pictures in its
first year far beyond expectations, “with a
contribution of less than 20 per cent of
gross from our own theatre circuit,” was
pointed out by Hiram Brown, who praised
J. I. Schnitzer, president of Radio Pictures,
and William LeBaron, vice president in
charge of production, for making that
achievement possible, as did Sarnoff.
The entire studio was turned over to the
60 in the convention party, who heard ad-
dresses by Schnitzer, LeBaron, Lee Marcus,
in his message read to the delegates.
Brown declared that “starting from
scratch, Mr. LeBaron’s organization has en-
abled us to convert the operating results
of our theatre circuit from red figures to
black figures within the short space of one
year.
All Europeans Want
Own Language Films;
Say Dubbing Fails
Only 17 Studios in Berlin — Silents
Still Predominate on Ger-
man Screen
[By Berlin Correspondent of the Herald-Worldl
BERLIN, May 17.— (By Mail)— Every
European nationality, however small, wants
talkers in the native tongue. Dubbing is
considered a failure by Paramount execu-
tives. Therefore, talkers will be produced
by Paramount in almost every European
language with a native cast, and with stu-
dios in every foreign country of importance.
Zukor is now here in Berlin and is confi-
dent that the patents problem will be set-
tled at the Tune 8 conference. He esti-
mates that the cost of a picture in the
Czechoslovakian tongue, for example, will
be $10,000.
If American producers come to Berlin
to make pictures, they will have to build
studios. The only sound studios in Berlin
are the Ufa studios at Neubabelberg, the
Efa and the Tofa studios will be ready in
June.
* * *
Silent pictures still predominate on the
German screen. Of 26 features first shown
in Berlin in April, only 10 were sound pic-
tures and of these only 6 were 100 per cent
talkies.
* * *
Brandt at Premiere
Joe Brandt, president of Columbia Pic-
tures is here. He attended the premiere
of the dubbed German version of “At
Flight” in the Ufa Palasl and was much
impressed with its good reception.
The following day he had conferences
with Joe Friedman, former Berlin repre-
sentative of Universal, regarding future pro-
duction of Columbia pictures in Berlin.
* * *
The Tobis-Klangfilm group has closed a
far reaching agreement with the Svensk
Filmindustri in Stockholm regarding the
use of projecting machines and the joint
production of multilingual talkies with spe-
cially engaged directors and casts. Also
a European sound newsreel is planned.
Colum bia Awarded
Distribution Rights
To Fight Pictures
(Special to the Herald-World)
NEW YORK, May 27. — Columbia has se-
cured the exclusive distribution rights of the
Sharkey-Schmeling heavyweight champion-
ship fight. The distribution contract was
awarded after much competitive bidding on
the part of film companies and newsreel pro-
ducers, who were keen on making a “scoop”
with the prints on the morning following the
fight.
According to the plans announced by Co-
lumbia, films of the fight will be shown in
every key city of New York state at 10
o’clock the next morning, June 13.
Says Sarnoff:
“jR K O stands as the first com-
plete unit in the field of electrical
entertainment. We produce in
our own studios , we record sound
through our own system, we equip
theatres with our own reproducing
apparatus, and we are assured of a
position in the theatre field.”
executive vice president of Radio Pictures,
Charles Rosenzweig, general sales manager,
and others, on the twelve specials of road-
show proportions and other products to be
made.
“In a remarkably short space of time,”
said Sarnoff in his telephone message from
New York to the convention, “RKO has
come to rank with the greatest production
units in the United States.”
Declaring that RKO has at its com-
mand the “unrivaled resources of the lead-
ing radio and electrical laboratories of the
nation,” Sarnoff explained that the future
of the orgnization “is not only grounded
upon the technique of motion picture pro-
duction but we are in position to draw
upon the entertainment services developed
in radio broadcasting, in the phonograph
industry and in the vaudeville theatre.
“In an industrial era that demands com-
plete coordination to ensure success, and in
an entertainment era where the laboratory
and the studio must link the technician and
the artist, where the invention of today may
create the art of tomorrow, RKO stands
as the first complete unit in the field of
electrical entertainment. We produce in our
own studios, we record sound through our
own system, we equip theatres with our own
reproducing apparatus, and we are as-
Says Brown:
“A year ago we had about ninety
theatres in our circuit, many of
them not operating. Today we
have practically twice that num-
ber, and nearly all we are operat-
ing. We plan further expansion in
supreme confidence in the quality
of pictures ice will get from our
own studio.”
“Likewise, Mr. Schnitzer’s organization,
with no lost motion and without confusion,
stepped overnight out of the Woolworth
merchandising class into the Tiffany class,
and, overcoming the very severe handicap
of having offered for many years a cheap
quality of product, they have merchandised
Radio Pictures so efficiently that the first
year’s operation of Radio Pictures Corpora-
tion greatly exceeds our best expectations.
“Our confidence in the Radio Pictures
organization has been and will be expressed
in something more substantial than words.
A year ago we had about 90 theatres in our
circuit, many of them not operating. To-
day we have practically twice that number
of theatres and nearly all of them we are
operating. Our expansion has included the
acquisition of one or more theatres in New
York City, Brooklyn, Westchester County,
Long Island, Chicago, Cedar Rapids, Co-
lumbus, Cincinnati, Dayton, Newark, Al-
bany, Troy, Schenectady, Salt Lake City,
San Francisco, San Diego, Portland, Ta-
coma, Spokane, Pittsburgh, Philadelphia,
Providence, Union City, Grand Rapids, San
Antonio, Houston, Dallas, Fort Worth, Lit-
tle Rock, Birmingham, Toledo, Trenton,
Detroit, Champaign, Racine, Madison, Fort
Wayne, Winnipeg, St. John, Calgary and
Montreal. We are not through yet.”
102
EXHIBITORS HERALD-WORLD
Hay 31, 1930
These views of the new Television apparatus show, at lop, the screen on which Television
pictures were projected in a Schenectady, N. Y ., theatre. Lower left is Dr. V. F. It7. Alex-
anderson, of the General Electric Company, at controls of the machine. At the right is
shown the incandescent lamp which shines on the face of the subject to be televised.
Real Images in Pictures Without Film
Perform at Television Show
Actors in General Electric Studio Half Mile Distant Put Over Acts on
Screen in Packed Theatre by Radio Waves
[By Special Correspondent to the Herald-World]
ALBANY, May 27. — Actual motion pictures with a film; real images, not
f-\ photographic copies, such is the latest feat of science as demonstrated
at Schenectady, fern the first time in any theatre in the world, and for
the first time on a screen sufficiently large to render the action lifelike.
'"PHE demonstration took place at the RKO
theatre in Schenectady. Several stage actors
and actresses gathered at the studio of Gen-
eral Electric Company’s laboratories, a half-
mile or more distant from the theatre, and put
over their acts on the screen in the theatre by
means of radio waves. The theatre was
packed for the occasion.
Tests Use for Military
Dr. V. F. W. Alexanderson, who is con-
nected with the General Electric Laboratories,
predicts a bright future for television as ap-
plied to every day sort of entertainment and
also in opening new forms and varieties of
diversion. Dr. Alexanderson left this week for
Panama, where he will board the airplane
carrier Saratoga to study military uses of
the new television at the invitation of the
Navy department.
Officials of RKO were in Sche-
nectady for a day or so last week,
studying the possibilities of tele-
vision from the standpoint of the
theatre. It is said that its possibili-
ties in the motion picture theatre are
unlimited. There is a possibility, it is
said, that in a single studio, actors
and actresses may be able to play to
invisible audiences in a hundred or
more theatres at once.
The likenesses of the artists, their voices,
gestures and facial expressions, came through
the air clearly in the demonstration staged at
Schenectady last week. Two years ago,
when the first demonstration of television was
given at Schenectady, the image was confined
to a three inch square. On this latest occasion
the screen was six feet square, this having
been made possible through an improved light
valve, which intensifies the light waves to the
greatest degree yet achieved.
Images Sway Slightly
Two years ago, one had to stand close to
a radio instrument and peer into a small
aperture to see the image. Last week, the
entire theatre audience saw the entire “show”
as it came through the air and on the screen.
Only a slight swaying of the images disclosed
the fact that it was a radio transmission
rather than one by film.
The program was an attractive and inter-
esting one. For instance, in one act a member
of a vaudeville team went to the studio a half
mile away and the other remained in view on
the stage. The one at the studio could not see
the audience, but held a telephone which car-
ried his partner’s voice back from the stage
and the act went on as usual.
Just how far this television will enter into
theatre entertainment is a question.
Abolition of Racing
Is Sought in New
Louisiana Measure
(S fecial to the Herald-U'orld)
NEW ORLEANS, May 27.— A bill to
eliminate horse racing and prohibit betting on i
outside races has been introduced in the state
legislature now in session, by Representatives
R. L. Armstrong of Rapides parish, and
Monete Jones of Beauregard parish.
Under the terms of the measure it would
be illegal to operate “betting books, mutuel
pooling devices, oral bookmaking and any
other similar purpose.” The provisions of the
bill also are extended. to dog racing, which
was put out of business at the 1928 session i
of the legislature. The penalty for violation
of its terms is fixed in the bill as a fine of i
not less than $100, and imprisonment for not
less than six months nor more than 12 months.
“The passage of this bill,” Representative
Armstrong said, “will put horse racing out of
business in Louisiana. There are no excep-
tions to the bill and its terms apply to parish
fairs as well as to the race tracks in Orleans
and Jefferson paribhes.” The bill, it is said,
was introduced at the request of Governor
Long.
At the last session of the Legislature seven
racing bills were introduced and only one
passed, that to abolish dog races.
Kansas-Missouri Board
Picks Topeka For Annual
Convention June 24-25
(Special to the Herald-World)
KANSAS CITY, May 27. — A meeting of
the board of directors of the Motion Picture
Theatre Owners of Kansas and Western Mis-
souri today decided upon Topeka, Kan., as
the meeting place for the annual convention,
Tune 24 and 25. The Kansan hotel will be
convention headquarters.
Concern Points to Early
Entry in Television Field
(Special tc the Herald-World)
DETROIT, May 27. — Exception has been
taken here to the news story appearing in
the May 17th issue of the Herald- World, 1
in which it was stated that “what is perhaps
the first store of its kind in the world for
the selling of television machines, will be
located in Evanston.” Officials of the Tele-
vision Sales Company, Inc., of this city,
point to its establishment a few weeks ago
as a manufacturer and distributor of tele-
vision apparatus.
Officers of the Detroit concern are B. C.
Fassio, president; Charles H. Lee, vice
president and sales manager; and Robert H.
Low, secretary and treasurer.
Indiana Judge Rules
Dog Racing Is Legal
( Special to the Herald-World)
INDIANAPOLIS, May 22.— Theatre man-
agers in Jeffersonville and New Albany, Ind.,
and Louisville, Ky., will have something to
worry about in the way of dog race competi-
tion this summer. A judge at Jeffersonville
recently ruled that dog races in that county,
under the plan as outlined by promoters of
the race and entertainment, would not violate
any laws, and the track has just started.
Theatre Project Blocked
(Special to the Herald-World)
WINNIPEG, May 27. — The construction of |
a $150,000 theatre on Academy Road, Winni-
peg, by Allied Amusements, Limited, has been
blocked by the action of residents in peti-
tioning the City Council against the project.
lay 31, 1930
EXHIBITORS HERALD-WORLD
103
Move to Triple Burbank Studios
Told at Warner-FN Conventions
loadshow Handling
Is First National
Convention Topic
(S fecial to the Herald-World )
ATLANTIC CITY, May 27. — Handling
the roadshows which will have an im-
,rtant place in the First National produc-
tion program for
next season is being
given particular at-
tention at the con-
vention at the Am-
bassador hotel by
Ned E. Depinet, gen-
eral sales manager.
Following are the
names of the branch
managers who are
taking part in the
sessions, which
close Thursday:
Benjamin K a 1-
menson, Albany.
Fred M. Jack, At-
lanta.
Thomas B. Spry, Boston.
Frank J. A. McCarthy, Buffalo.
F. P. Bryan, Charlotte.
Carl Leserman, Chicago.
Paul E. Krieger, Cincinnati.
Walter J. Brandt, Cleveland.
Joseph E. Luckett, Dallas.
J. H. Ashby, Denver.
B. J. Tilton, Des Moines.
F. E. North, Detroit.
Floyd Brown, Indianapolis.
William Warner, Kansas City.
N. H. Brower, Los Angeles.
H. D. Hearn, Memphis.
C. K. Olson, Milwaukee.
W. C. Brimmer, Minneapolis.
M. H. Keleher, New Haven.
L. Connor, New Orleans.
J. C. Vergesslich, New York.
T. O. Byerls, Oklahoma City.
George W. Taif. Omaha.
W. J. Heenan, Philadelphia.
R. H. Haines, Pittsburgh.
Vete Stewart, Portland.
D. P. Rathbone, St. Louis.
William F. Gordon, Salt Lake City.
Charles H. Muehlman, San Francisco.
A1 Oxtoby, Seattle.
Robert Smeltzer, Washington.
E. H. Teal, Calgary.
A. Gorman, Montreal.
G. M. Hoyt, St. John.
H. Pavnter, Toronto.
J. E. Archer, Vancouver.
G. A. Matthews, Winnipeg.
17 our Regional Meetings
Are Planned by Warners
Four regional meetings to be held by
Varner Brothers’ sales forces will start
day 31, the meetings to be. in New York,
.hicago, San Francisco and New Orleans.
Branches represented at the New York
ession will be Washington, Philadelphia,
Pittsburgh, Boston, New Haven, Buffalo,
Ubany, New York and New Jersey. At
diicago: Milwaukee, Minneapolis, Detroit,
'leveland, Cincinnati, Indianapolis, St.
-ouis, Kansas City and Omaha. At San
wancisco: Denver, Salt Lake City, Los
Vngeles, Seattle and Portland, and at New
Jrleans: Charlotte, Atlanta, Oklahoma City
nd New Orleans.
Expansion to Add 16 Stages to
Twelve Now in Regular Service
Warners and First National in Separate Sessions Under
One Roof, Vitaphone Executives Alternating
Between Two
(Special to the Herald-World)
ATLANTIC CITY, May 27. — Appropriation of three and a half millions for
further development of the First National studio plant, as announced by Jack
L. Warner, vice-president of Warner Brothers in charge of First National
production at Burbank, was the big news of the opening today of the three-day
international convention of Warner Brothers, First National and Vitaphone.
Two hundred executives of the Warner and affiliated companies are taking
part in the sessions of the three organizations at the Ambassador hotel.
meetings are: A. W. Smith, Jr., Eastern
and Canadian sales manager; Gradwell L.
Sears, Western sales manager; S. Charles
Einfield, director of advertising and pub-
licity, and A. W. Schwalberg of the sales
department.
First National studio’s facilities are to be
tripled under the expansion program an-
nounced by Jack Warner. New buildings
to be completed by next January will bring
the total number of structures to 132, with
1,500,000 square feet of floor space. The
new administration building will have 500
offices, taking the place of the three now in
use. For Vitaphone recording there will be
several more buildings, and there will be
42 cutting rooms.
Provide for 6,000 Employes
The expanded studio is expected to pro-
vide for 6,000 employes. Sixteen sound
stages will be added to the twelve now in
use, covering 560,000 square feet, and twelve
projection rooms are planned.
First National states that with the im-
provements the buildings alone will reach
a five million valuation, with thirty millions
as the total, including new equipment.
( Special to the Herald-World)
LANCASTER, OHIO, May 27.— The last
of the “silent” picture theatres in Lancaster
closed recently when O. L. Taylor, owner
of the Majestic, closed his house perma-
nently. He had been showing pictures for
the past 22 years.
Last “Silent” Closes
Warner executives are meeting in the
Grill room, First National in the Venetian
room, and the Vitaphone representatives
are alternating be-
tween the two.
All Join in Banquet
After the separate
business sessions of
the companies there
will be a combined
meeting Thursday
night at a banquet.
Thursday’s busi-
ness sessions will
be devoted to an-
nouncement of next
year’s product, with
addresses by H. M.
Warner, Jack War-
H. m. Warner ner, Major Albert
Warner, C. C. Ezell,
Paul Swift, Max Milder, J. V. Allan ad
A. P. Waxman.
The Warner convention was opened for-
mally by Ezell, general sales manager, the
First National session by Ned E. Depinet,
general sales manager of that company.
F N Tripling Facilities
The boardwalk presents a colorful scene,
being festooned with lamps and flanked with
Warner Brothers posters, through cooper-
ation of the Atlantic City Chamber of
Commerce. Another important tieup con-
sisted of the taking over of the front page
of today’s Atlantic City Evening Union to
tell about the Warner Brothers organiza-
tion.
Assisting Depinet at the First National
Handling Warner Convention
Major Albert Warner
Jack L. Warner
Sam E. Morris
Claude C. Ezell
104
EXHIBITORS HERALD-WORLD
Mount Christened Warner
As Warner Family Tribute
T
4 # # *** HREE generations of Warner had the pleasurable experience
of being present when the tallest peak in the Hollywood mountains, ris-
ing several thousand feet above sea level, was christened Mount Warner
as a tribute to the Warner family.
The three generations present at the dedication, which was attended
by hundreds, among them many motion picture celebrities, were Benja-
min Warner, father of the brothers, J. L. Warner and his son. Jack, who
broke a bottle of spring water signalizing the christening.
Making the dedicatory address was Joseph L. Scott, prominent Los
Angeles citizen, who lauded the initiative and foresight of the Warner
Brothers.
" This mountain will stand at, an eternal monument to the courage and
vision of the Warner Brothers,” he said. “And it is a splendid thing that
this honor comes at a time when the father and the mother of the War-
ner hoys may witness it.”
!'t
May 31, 19
TranslationslShould
Not Be Literal for
Alien Mart, He 5aj
The crux of the problem in writing dia
for talkers is almost entirely a matter
arousing feeling, declares Paul Hug
author, linguist and film editor, in an art
in the May-June issue of Markets and Met l
for Writers. His article, entitled, “Can
Talkies Be Foreignized”? considers the (
matic values of dialog and how they r
best be transferred into alien mediums
expression.
“What the talkies may do for Eng
when shown in foreign countries,” he sta
“will be to teach those who already are s|
to recognize in the words certain into
tions, certain idiomatic turns and a gi|
deal of slang. We are on the eve of
complete substitution of slang for
classical tongue, in all our emotional, n
scientific reactions.
“In the making of foreign-langu
talkies, then, we have to do a great d|
more than find a dictionary equivalent
the bare words. We have to reconc
the entire action so that the equation
mains true: Setting, plus tempo, pj
pauses, plus words (with their national c
notations), plus tones, equals audie
feeling.”
Julius Klein Says
Backbone of Trade
Here Is Advertisin
(Special to the Herald-World)
WASHINGTON. May 27.— Advertisii
is no longer a ballyhoo game such as|
used to be. Rather, it has become
backbone of American industry and prl
perity, said Dr. Julius Klein, assistant sec
tary of the U. S. Department of Commer
in an address before the Advertising Ft
eration of America at its convention her
M. H. Hoffman , Others
Form Company to Make
Films With New Systei.
( Special to the Herald-World)
LOS ANGELES, May 27. — Developme
of an arrangement of lenses, cameras a'
film processes into a system said to be
lated to but differing from that involved
the wide film, has been announced here
M. H. Hoffman, formerly vice president
Tiffany. It was also stated that a pi
ducing organization, called Liberty Prodi
tions Company, Ltd., has been formed
make 20 feature pictures utilizing the si
tern which is called the “Giant Screen Sr
tern.”
Those associated in the producing co:
pany are Hoffman, Victor and Edward H
perin, producers, and Herman Gumbin
the General Fiber Company of Chicago.
Hoffman pointed out that the systc
made the use of an extra-large screen c
tional and that the pictures produced wi
it might be run with ordinary project!
equipment if the exhibitor desires. He al
stated that the system would permit a i
duction in costs when wide film, now tei
porarily suspended, is put into effect.
Warner Porto Rico Offict
(Special to the Herald-World)
NEW YORK, May 27.— Warner Broth(
have opened a new office in San Juan, Poi
Rico, to facilitate the negotiation of its i
creased business in that territory.
-Sa £ S a
flay 31, 1930
EXHIBITORS HERALD -WORLD
105
l
1, ■
PICTORIAL SECTION JZZ2Z
j?
Burton Holmes, world famed
traveler and lecturer, connected
with M G M, producing 1 2
shorts, to be entitled, “Around
the World with Burton Holmes.
The second wedding within a few weeks occurred recently in
the family of Mr. and Mrs. Louis B. Mayer when their young-
est daughter, Irene, became the wife of David O. Selznick.
From left to right are Mrs. Mayer, Mrs. David O. Selznick,
Mr. Mayer and Mrs. Edith Goetz (nee Mayer).
This charming lady is Luana
Alcaniz, lovely 21 -year-old Span-
ish dancer, whose art is ranked
with that of Raquel Mcllor. She
has been signed by Fox.
What can dainty Jeanette Loff be
dreaming about? Perhaps she’s say-
ing “star light, star bright ,” or
maybe she’s thinking about her next
picture for Universal.
Deep in thought while adapting
Edna Ferber’s novel, “Cimarron,” for
Radio Pictures. This is Howard Esta-
brook, whom William LeBaron signed
to write the film version and dialog.
Can you remember far back when pictures looked
hazy like this? Left to right: Tommy Bums, James
J. Corbett, Jim Jeffries and John L. Sullivan, taken in
the first news reel, which is to be incorporated in
“Evolution,” title* of a new W B Vitaphone Variety.
Perhaps a cup of coffee before hopping off for
a “dog fight” in the clouds at gray dawn. Clyde
Cook, Douglas Fairbanks, Jr., and Richard
Barthelmess in the First National picture, “The
Dawn Patrol.”
“The Younger Set,” new Hal Roach-M G M
group, having fun despite “Doctors Orders,”
comedy title. Boys: David Sharpe, Grady Sut-
ton, Mickey Daniels. Girls: Gertie Messinger,
Dorothy Granger, Maty' Kornman.
William Bakewell, whose per-
formance in “All Quiet on the
Western Front” won him many
offers. He will be seen soon in
Warner Brothers pictures.
106
EXHIBITORS HERALD-WORLD
May 31, I9j
The two “gentlemen” in this picture, so earnestly engaged in settling the affairs of
this great country, and likewise enjoying to the “full” the excellent, we hope, con-
tents of the two most inviting mugs on the table, and who evidently believe that
“a schooner a day keeps the doctor away,” wall be seen shortly in one of M G M’s
“all barkies” with the enlightening title of “College Hounds.”
This might be Gulliver with one of the Lilliputians
perched high on his shoulder, but the great big
fellow is Ivan Linow, and the little man is Harry
Earles, and they both will assist Lon Chaney in the
making of MG M’s picture, “The Unholy Three.”
A1 jolson looks as though he had had a “pine-
apple” bob, doesn’t he, but it is one of the neces-
sary embellishments for his next picture. Here he
is with his charming wife. Ruby Keeler, at the Los
Angeles premiere of Paramount’s “Mammy.”
Grace Moore, opera star,
who will soon make her
debut in talking and singing
pictures for M G M under
Sydney Franklin’s direction.
Here’s M G M’s famous comedienne, Marie
Dressier, on the first lap of a vacation in
Europe, looking pleased and happy after
completing, with Polly Moran, their latest
and funniest comedy, “Caught Short.”
May 31, 1930
EXHIBITORS HERALD-WORLD
107
Jack Cohn Opens
Columbia's Three
Sales Conventions
From Quigley Editorial:
. . . Mr. Earle W. Hammons urges the argument that the solution of the
problem of lessening attendance on the part of children is the use of more
comedy subjects with the thought in mind that the average comedy appeals
strongly to children. There is doubtlessly food for thought in his suggestion
and while it may not lead to a complete remedy of the situation it certainly
would help solve at least a part of the problem ...”
Two Reel Comedy to Bring Back
Child Patronage, Says Hammons
Home Office Executives of Company Hold Divisional Meetings in
New York, Chicago and Denver — Sessions Are Pre-
sided Over by President Hammons
That juvenile patronage is a vital factor in theatre success, and that the two
reel comedy offers the desired incentive for this patronage, is the belief of E. W.
Hammons, president of Educational, who has just concluded three divisional
meetings of his sales personnel.
The first of these sales conventions was held in New York, the second in
Chicago and the third in Denver. Five of the home office staff accompanied
Mr. Hammons to the Middle West and Rocky Mountain meetings.
[Registration list on page 130]
NEW YORK, May 27.— Jack Cohn, treas-
urer of Columbia, will open and then turn
the meetings over to each of the three regional
sales conventions of the company, according
to the completed plans. Each convention will
last two days, the first opening at the Park
Central hotel in New York June 2, the second
at the Stevens in Chicago June 6 with Middle
Western and Southern representatives present,
and the third at the Roosevelt in Hollywood
June 12.
Sales policies will occupy the first session,
followed by discussion of product. On the
second day plans for publicity, exploitation
and advertising will be taken up, with J. H.
Gallagher, director of public relations, in
charge.
Harry Cohn, vice president in charge of
production, and Sam Briskin, assistant general
manager, will take part in the Hollywood
meeting. The home office contingent at all
conventions also will include Rube Jackter,
Morris Safier and Hal Hodes.
Paramount D eal
For Canadian Chain
Expected to Win
(Special to the Herald-World)
MONTREAL, May 27.— The minimum
number of shares of Famous Players Cana-
dian required to be deposited by Paramount
Publix for the consummation of the transac-
tion whereby Paramount secures control of
the Canadian chain, have been deposited in
Montreal, it is announced by Arthur Cohen,
managing director of the Canadian corpora-
tion.
Paramount’s shares are to be delivered be-
fore June 5. The minimum requirement was
250,000 shares of the Canadian stock. The
shareholders’ protective association, organized
by A. W. Roebuck, Toronto attorney, prom-
ises legal action to block further proceedings.
The investigation by the federal department
of labor is being continued as well.
It is believed, however, that t^ie deal will go
through and therefore Paramount Publix has
direct control of the chain of 200 Canadian
theatres owned or controlled by Famous Cana-
dian.
Stuart F. Doyle Chosen
To General Managership
Of Australasian Films
(Special to the Herald-Wcrld)
NEW YORK, May 27.— Stuart F. Doyle
was last week appointed general manager
of Australasian Films, Ltd., by the board
of directors of that company. While at
the moment it is not the intention of the
company to deal actively in the actual han-
dling of films, it will be taking over the
operation of many of the Union Theatres
trading units, as distinct from its theatre
operation.
The sales department is being reorgan-
ized on the basis of greater service to
exhibitors throughout Australia, with stand-
ardization of prices and more efficient
cooperation in general matter of interest
and assistance to exhibitors.
Control of House Changes
(Special to the Herald-World)
MILWAUKEE, May 27— The Davidson
theatre, local legitimate house, has reverted to
its owners, the Boston Store, and control of
the house has been relinquished by Sherman
Brown, local' showman for 40 years.
Educational, with its biggest lineup of prod-
uct this year, looks for the two-reel short
feature to be “the thing” in this branch of
film entertainment.
“From theatres in all parts of the country,”
Mr. Hammons told his field forces, “come re-
ports of the loss of kid patronage. The
youngsters may not be able to appreciate most
of the present day sound features, but they
can, and do, understand comedy. Exhibitors
today have no weapon half so strong as the
two-reel talking comedies for holding the in-
terest of the children.”
It was pointed out by Mr. Hammons and
his home office associates that the two-reel
feature is being accorded a more important
place on the programs of de luxe and small
theatres than during the last few years.
This renewal of interest in the short fea-
ture is brought about through the experiences
of theatre men recently that a worthwhile
two-reeler, billed as a feature attraction, not
only draws at the box office but satisfies the
patrons.
Educational, the only exclusive short sub-
ject company maintaining its own exchange
Leases, Remodels, Opens
Theatre in Four Hours
(Special to the Herald-World)
SAN FRANCISCO, May 27.— The
theatre circuit of Aaron Goldberg,
local pioneer exhibitor, now consists
of six houses, instead of the five op-
erated by him a week ago. And
thereby hangs a tale of rapid busi-
ness dealing.
At noon one day the owner of the
Egyptian theatre on Market street
advised that his tenant had left and
offered the house for lease. By 1
o’clock the offer had been investi-
gatd and accepted, and by five o’clock
the theatre had been cleaned up, new
furnishings installed where neces-
sary, film service arranged for, a
working staff gathered together and
the house reopened.
The house is being operated with
silent pictures under a daily change
policy.
system, fortified itself last week through the
acquisition of the Christie product for the
new season, as well as additional studio space.
3 Houses Will Open
In June as First in
U. S. Jewish Circuit
(Special to the Herald-World)
NEW YORK, May 27. — Three theatres, the
first of a national chain devoted exclusively
to the showing of talking pictures with the
dialog entirely in Yiddish, will be opened by
Judea Films early in June, according to Jo-
seph Seiden, president of the company. The
first theatre will be the St. Marks at Second
avenue and Eighth street, New York. The
second will be at Brighton Beach, L. I.
On June 11, the Prospect theatre in New York
will be added. Seiden states:
“The bill at each of the three theatres to
be opened next month will consist of a five-
reel feature, ‘The Yiddish Mama,’ starring
Mae Simon ; a two-reeler, ‘Oh Doctor,’ with
Skulnik; another two-reeler, ‘The Jewish
Gypsy.’ with Hymie Jacobson; and Sadie
Banks in ‘The Broken Doll,’ a one-reel nov-
elty. The latter is based on an old Jewish
fable.”
Judea Films expects to have in production
shortly enough films to ensure a constant
change of program weekly through its circuit.
Manager States That
Tom Thumb Golf Takes
Patrons from Theatres
(Special to the Herald-World)
KANSAS CITY, May 27.— With seven
Tom Thumb golf courses now in operation
here and more being started almost every day,
a new form of competition is facing neighbor-
hood houses for the coming summer.
Within a radius of ten square blocks six
miniature golf links are doing a thriving busi-
ness. Approximately six theatres are situated
in this area and, according to one manager,
the Tom Thumb golf is hurting theatre pat-
ronage.
108
EXHIBITORS HERALD-WORLD
May 31, 1930
ADOLPH ZUKOR
Three Studios
Will Produce
Paramount
Pictures
ALL of the vast resources of Paramount
Publix Corporation swung into action this
week to meet production demands of the
coming year, the greatest in the history of the company, accord-
ing to announcements at the organization’s two conventions
held at Atlantic City and in San Francisco.
Three studios — Hollywood, New York and Paris — will bear
the burden of producing a grand total of 387 pictures which
includes features and short subjects, many of which will be
made in six foreign languages.
The most recent studio acquisition, a fully equipped plant
situated in Joinville, France, just outside of Paris, has as its
quota for the coming year 72 features and a like number of
short subjects to be made in foreign languages. Of the bulk of
the product, the majority of the pictures will be made at the
Paramount West Coast studio in Hollywood with a certain
percentage coming from the New York studio in Astoria, Long
Island. j
At the present time the Hollywood lot is taxed to capacity
with a start on the 1930-31 group of releases. No less than 10
pictures, the majority of which are specials, are in the course
of production. Shooting are “Grumpy,” starring Cyril Maude;
Gary Cooper in “The Spoilers” ; “Monte Carlo,” directed by
Ernst Lubitsch ; “The Little Cafe,” starring Maurice Chev-
alier; Ruth Chatterton in “The Better Wife” and “The Gen-
eral.” Being edited in the cutting rooms are “Let’s Go Native,”
with Jack Oakie ; Moran and Mack in “Anybody's War”;
“Follow Through” with Nancy Carroll and Charles “Buddy”
Rogers.
Also, in order to take care of the increased output, the
Hollywood studio is installing considerable more equipment
and has an expansive program under way.
With three feature units in action and an average of four
one-reel short subjects before the cameras weekly, the Para-
mount New York studio has reached the peak of production
activity since its debut as a sound studio.
The three features now claiming studio space and time are
“Animal Crackers,” starring the Four Marx Brothers under
the direction of Victor Heerman; “The Sap from Syracuse,”
Jack Oakie’s current starring vehicle which Edward Suther-
land is directing; and “Heads Up,” the screen musical comedy
in which Charles “Buddy” Rogers stars with Helen Kane, Vic-
tor Moore and Margaret Breen featured in supporting roles
under the direction of Victor Schertzinger.
In addition to this trio of pictures, preparatory work is near-
ing completion on the script and casting of “Laughter,” in which
Nancy Carroll will star with Frederic March and Frank Mor-
gan playing the principal masculine roles. H. D’Abbadie
D’Arrast, who wrote this original screen play, will direct.
“Laughter” will go into production as soon as “Animal Crack-
ers” is completed.
According to the recent announcement of Jesse L. Lasky,
Paramount will produce 104 one reel subjects and 26 two reel
productions during the coming year. All of these will be filmed
at the New York studio of the company. At present, three
one reelers are being filmed weekly and one two reeler every
two weeks.
At the San Francisco sales convention, just concluded, John
D. Clark, Western division sales manager, spoke briefly, then
introduced Charles E. McCarthy, director of public relations.
McCarthy spoke on various phases of his department’s work,
stressing the value of radio as an exploitation medium.
McCarthy introduced Arch Reeve, West Coast publicity
director; Russell Holman, advertising manager; A. O. Dillen-
beck, vice president, Hanff Metzger Company, and James
Clark, ad sales manager.
Holman talked on changing styles in advertising and its great
importance, now proving this importance by referring to the
world famed manufacturers who recently have become the
greatest advertisers.
May 31, 1930
EXHIBITORS HERALD-WORLD
109
Directing Paramount Publix Production and Theatres
Sam Katz
Vice president in charge of theatre
Jesse L. Lasky
Vice president in charge of production
Sidney R. Kent
Vice president in charge of distribution
Walter Wanger
General manager , production department
B. P. Sehulberg
General Manager , West Coast production
Emil E. Shauer
General manager , foreign department
George J. Schaefer
Eastern division sales manager
Ralph Kohn
Treasurer , Paramount Publix
Emanuel Cohen
Director of short subject department
John D. Clark
Western division sales manager
110
EXHIBITORS HERALD-WORLD
May 31, 1930
w
MOTION PICTURE FINANCE
Picture Stocks Drop, Although
Prospects Look Bright
(Special to the Herald-World)
NEW YORK, May 27. — Amusement stocks, especially films, are holding
their own better than the industrials. Although the last week may
have looked discouraging to some, the condition insofar as the amuse-
ment securities were concerned was good.
PARAMOUNT this last week expanded
in its stock operations. It announced that
for the convenience of its Canadian stock-
holders it had made application to list its
common stock on the Montreal Stock
Exchange.
Paramount Publix Corporation recently
offered to exchange four shares of its com-
Lease Theatre for
Showing Television
One of the first leases for tele-
vision performances in addition to
talking pictures was signed recently
for the Eighth street theatre in
New York City by Martin C. An-
sorge and Arthur Garfield Hays.
This theatre was formerly the Film
Guild Cinema and is regarded as one
of the most modernistic types. It
was designed by Frederic J. Kiesler,
European architect.
mon stock for five shares of common stock
or voting trust certificates of Famous Play-
ers Canadian Corporation, which stock is
also listed on the Montreal Exchange, the
last day to make the exchange being Mon-
day, May 26.
AAA
Of interest to the motion picture indus-
try also is that Harley L. Clarke, president
of Fox Film Corporation, has been elected
a director of the American Express Bank
& Trust Company.
▲ ▲ ▲
Regarding Pathe, the following state-
ment has been issued by preferred stock-
holders :
“At the annual meeting of the stockhold-
ers of the Pathe Exchange, Inc., called for
April 29 and adjourned to June 9, Joseph
B. Kennedy, then president, described the
condition and prospects as highly unsatis-
factory and stated that unless sufficient
funds were procured by the board of direc-
tors to carry out an adequate production
and distribution program immediately he
would promptly resign as president of the
corporation.”
Warner Brothers Buys
Theatre Site in Dayton;
Plans $3,000,000 Building
( Special to the Herald-World )
DAYTON, May 27. — -Negotiations were
completed May 21 for the purchase by Warn-
er Brothers of the Masonic temple site on
South Main street for the erection of a new
theatre to cost approximately $3,000,000. The
announcement was made by Lee Warren
James, Dayton attorney, upon his return from
New York with the signed contracts for the
transfer. The consideration was not an-
nounced, but it is said to be in the neighbor-
hood of $1,000,000.
The theatre, it is stated, will have a seat-
ing capacity of 1,600, with a large part of
the building to be used for office space. The
entire site, having a frontage of 145 ft. and
a depth of 193 ft., will be occupied by the
building, which will have 12 stories. Work
will be started as soon as the contract can
be awarded.
Negotiations were held in abeyance for a
time because of the development of wide
film, it is said.
Nancy and Buddy Lead
In Popularity Contest;
Gaynor, Cooper Follow
Bat West V irginians Put Many |
Others in Race to Determine
Their Favorite Player
(Special to the Herald-World)
FAIRMONT, W. VA„ May 27.— Nancy
Carroll and Charles Rogers lead a contest
being conducted here to determine the
favorite male and feminine screen players
in Northern West Virginia. A morning
and evening newspaper — the Times and the j
West Virginian — and the Fairmont and Vir- j
ginia theatres are cooperating.
Of the women, Janet Gaynor is second,
and Clara Bow is third. Mary Brian, Ruth
Chatterton and Greta Garbo have creditable i
showings.
Gary Cooper is second among the men,
and Charles Farrell is third. Other men in
the running are Richard Arlen, William
Powell and Richard Barthelmess. Other I
players so far nominated are:
Winnie Lightner, Gloria Swanson, Helen i
Kane, Colleen Moore, Dolores Costello,
Alice White, Marjorie White, Irene i
Bordoni, Jean Arthur, Dolores Del Rio. Sue
Carol, Bebe Daniels, Olive Borden, Betty
Compson, Evelyn Brent, Esther Ralston,
Billie Dove, Lillian Roth and Mono Maris.
Maurice Chevalier, A1 Jolson, Richard
Dix, Warner Baxter, Frank Albertson, j
Stanley Smith, William Haines, Conway
Tearle, Grant Withers, Jack Mulhall, George j
Bancroft, Jason Robards, Ted Lewis. Will
Rogers, Milton Sills, John Bowers, Ronald
Colman, Harry Richman, Wallace Beery,
Stepin Fetchit and Davey Lee.
C. C. Knipe Appointed
Accessory Sales Head
Of Universal Pictures
(Special to the Herald-World)
NEW YORK, May 27.— C. C. Knipe, of
Kansas City, has been promoted to acces-
sory sales manager for Universal, succeed-
ing Lee D. Balsly, who resigned. Knipe
has been with Universal nine years.
Dickinson Adds Two More
Houses to Missouri Group
(Special to the Herald-Wcrld)
KANSAS CITY, May 27.— The Glen W.
Dickinson Theatres, Inc., of Kansas City,
Mo., has purchased two more theatres in-
Missouri, the Auditorium at Slater, Mo.,
and the Alamo at Fayette, Mo., and this
brings the total of houses in their midwest
circuit to 28.
i
SECURITIES PRICE RANGE
Week Ending May 24
NEW YORK STOCK MARKET
American Seating
Rrunswiek-Balke-Collender
Consolidated Film
Do pfd
Eastman Kodak
Fox Film "A”
Gen. Theatre Equipment
Loew’s, Inc
Do pfd ww
Do pfd xw
Metro-Goldwyn-Mayer pfd
Paramount
Pathe Exchange
Do "A”
Radio Corporation
Do pfd “A”
Sales
High
Low
Close
300
i 6%
16%
16%
1,100
21%
20
20%
2,600
23%
23
23%
2,500
23%
22%
23%
41,100
245
232%
238%
119,200
52%
47%
50%
55,500
47
44%
45%
89,300
93
85
89%
2,200
110
107
110
3,700
96%
92%
96%
200
26%
26%
26%
76,600
€8%
64%
67%
8,600
6%
6
6%
9,400
15
13
13%
644,900
51%
46%
50%
100
56
56
56
Sales
High
Low
Close
Do pfd “B”
1,900
83
80%
80%
Radio Keith Orpheum
296,000
53%
40%
41%
Shubert Theatres
15,800
26%
23%
25
Warner Brothers
143,500
64
59%
63%
Do pfd 500 55%
CHICAGO STOCK MARKET
53%
53%
Morgan Litho
200
NEW YORK CURB
15%
.15
15
Columbia Pictures
1,000
47%
45
45
Educational Pictures pfd. ..
50
30
30
30
Fox Theatres
15,600
13%
12%
13
Loew's war
3,000
16%
14%
16%
National Screen
400
27%
27
27
Sentry Safety
£00
5%
5%
5%
Technicolor
13,500
63%
51
55%
Trans-Lux
2,500
11%
10
11
May 31, 1930
EXHIBITORS HERALD-WORLD
III
74 ARTISTS
WRITERS OF NOTE
Bring
FORTY-EIGHT
talking
singing
PICTURES
from
FOX
HARLEY L. CLARKE
President of Fox Film Corporation
many devices and processes for better pro-
jection, sound, lighting and color. It is
my belief that the industry is entering a
new epoch and one in which great heights
will be attained in quality and in the eco-
nomic value of its pictures.”
Clarke said that he has for many years
been greatly interested in the technical
phase of the industry and that he knows
much more about that phase than any
other. He added whimsically that “of
course, I’ve learned a great deal about the
financial phase, too, in the past few
months.”
He also said that Fox has the only
patents on Grandeur and that it is
taking its time about perfecting and
(CONTINUED FROM PAGE 93)
developing stereoscopic devices. He
said his own laboratories have spent
ten years on technical inventions and
some of them will do more for the
industry when they are introduced
than talking pictures have done.
On the subject of television he said that
it appears television is far from endanger-
ing the theatre business but that if it ever
does, engineers are practically prepared to
give to the industry new inventions that
will safeguard the theatre business. He
recalled that talking pictures had done that
for the industry when the theatres had been
jeopardized by the radio.
“And remember that better projec-
tion,” he concluded, “is one of the
most important phases of the busi-
ness.”
In his statements to convention dele-
gates at the opening of the sessions he
reassured them that there will be no reor-
ganization and that he has “found the per-
sonnel of the Fox Film organization to be
a remarkable one and quite capable of
carrying out its program.”
He said that the company will not dis-
pose of any of its holdings but on the con-
trary it will probably acquire other hold-
ings.
The major part of the day’s first meet-
ings were devoted to organization talks
and discussions of product planned by the
company.
(SURVEY OF NEW PRODUCT FOLLOW'S )
THE BIG TRAIL.— Raoul Walsh’s pro-
duction of the winning of the West, writ-
ten by Walsh and Hal G. Evarts, author-
ity on the West. Twenty thousand
persons were employed in the production,
as well as a herd of buffalo, 2,500 head of
cattle, hundreds of horses, oxen and mules
and 125 covered wagons. The company
traveled many miles over the Oregon
trail covered by the pioneers to film the
picture in authentic locations. The cast
is headed by John Wayne, a virile young
athlete of the University of Southern
California who is fairly new to the screen,
Marguerite Churchill, Tully Marshall, El
Brendel, David Rollins, Tyrone Power
and Ian Keith.
WOMEN OF ALL NATIONS.— Raoul
Walsh again directs Victor McLaglen
and Edmund Lowe in a story by Lau-
rence Stallings and Maxwell Anderson, a
combination responsible for the success
of “What Price Glory” and “The Cock
Eyed World.” Claire Luce and Luana
Alcaniz are two of the beauties who will
help Flagg and Quirt maintain peace.
A CONNECTICUT YANKEE. — Will
Rogers in a rollicking romance from
Mark Twain’s novel, directed by David
Butler with color settings by Joseph
Urban. Owen Davis wrote the dialog.
SEE AMERICA FIRST— Will Rogers in
a comedy of this country’s scenic high
spots with romance and adventure sup-
plied by four pretty daughters on tour
with the wisecrack king in the family
flivver. Alfred Santell is the director
from the screen play and dialog by Owen
Davis and Homer Crov.
SONG O’ MY HEART— John McCor-
mack’s first singing picture directed by
Frank Borzage, with Maureen O’Sullivan,
Tommy Clifford, Alice Joyce, John Gar-
rick, J. M. Kerrigan and Farrell Mac-
donald in an appealing story by Tom
Barry, wherein the golden voiced tenor
is heard in eleven songs.
OH, FOR A MAN! — Janet Gaynor and
Charles Farrell in a comedy of love and
music in high society from the stage play
by Felix Gandera, directed by David
Butler.
DEVIL WITH WOMEN— Charles Far-
rell as Liliom in a production of Franz
Molnar’s celebrated play, directed by
Frank Borzage, twice winner of the
Photoplay Gold Medal for the best pic-
ture of the year. S. N. Behrman and
Sonya Levien adapted the play to the
screen. Richard Fall contributed the
music, and the players featured with
Farrell are Estelle Taylor, Rose Hobart
and Lee Tracy.
THE MAN WHO CAME BACK— Charles
Farrell in another drama of love and
regeneration, transferred to the screen
112
EXHIBITORS HERALD-WORLD
May 31, 1930
Sol M. Wurtzel
Superintendent West Coast Studios
William C. Mitchell
Vice-President , T reasurer
Walter E. Green
Vice-President
Samuel R. Burns
Vice-President , Secretary
Winfield Sheehan
Vice-President , General Manager
with color settings by Joseph Urban from
the exotic stage play by Jules Eckert
Goodman. Frank Borzage is the director,
Louise Huntington the leading woman.
The screen play and dialog are the work
of S. N. Behrman and Sonya Levien.
THE PRINCESS AND THE PLUMBER
— Charles Farrell and Maureen O’Sullivan
In Alice Duer Miller’s Saturday Evening
Post romance laid in the Alps, with words
and music by William Kernell. Hamilton
MacFadden is the director, and the dia-
log was written by Howard J. Green.
SHE’S MY GIRL — Charles Farrell has a
new leading lady in Joyce Compton, who
was seen with him in “High Society
Blues.” Here they have a story by
Maurine Watkins directed by John Bly-
stone.
ALONE WITH YOU— Janet Gaynor has
a new leading man in John Garrick in a
romantic comedy directed by Frank Bor-
zage who directed her to stardom in “7th
Heaven.”
ONE NIGHT IN PARIS— Janet Gaynor
in another Movietone romance with Ken-
neth MacKenna playing opposite her this
time, and Guthrie McClintic directing.
BARCELONA — Janet Gaynor, directed by
John Ford, with Humphrey Bogart of
stage fame in “Cradle Snatchers” and
“It’s a Wise Child” in the leading role
opposite her.
SEZ YOU, SEZ ME.— Victor McLaglen in
a colorful adventure story by Clements
Ripley, directed by Irving Cummings,
with Mona Maris, Humphrey Bogart,
Mrs. Jiminez, Robert Edeson, John St.
Polis and Mona Rico in the principal
parts.
ON THE MAKE.— \ Victor McLaglen again
has the little French girl, Fifi Dorsay, for
leading lady in a comedy directed by
Alfred Santell from screen play and
dialog by Edwin Burke. Sharon Lynn,
Nancy Kelly and Althea Henly are the
other charmers who will dispute Fifi’s
claims as the McLaglen favorite.
THE PAINTED WOMAN.— Victor Mc-
Laglen retains Fifi Dorsay to play oppo-
site him in a tempestuous drama laid in
the South Seas from the story by Larry
Evans and adaptation by John Russell,
directed by William K. Howard.
THE CISCO KID— Edmund Lowe and
Warner Baxter are again Sergeant
Mickey Dunn and The Cisco Kid, the
O. Henry characters, under direction of
Raoul Walsh. Tom Barry, who wrote
the dialog for “In Old Arizona,” repeats
his success with the lines for this adven-
ture story laid in old Arizona and Cuba.
Joyce Compton and Luana Alcaniz lend
their beauty to the proceedings, and act-
ing honors are shared also by Frank
Albertson and J. M. Kerrigan.
MEN ON CALL — Edmund Lowe is a
gallant Coast Guardsman in a land and
sea adventure story written especially for
him by Tom Geraghty and directed by
John Blystone. Four leading women of
proven acting ability and varying types
of beauty are seen with Lowe. They are
Sharon Lynn, Mae Clarke, Leslie Mae
and Althea Henly.
SCOTLAND YARD — Edmund Lowe in a
screen adaptation by Edward Childs Car-
penter of the international stage thriller
by Denison Clift. Directed by William K.
Howard, this unusual ciook story offers
parts well played by Jillian Sand, J. M.
Kerrigan, John Garrick and Louise Hunt-
ington.
RENEGADES — Warner Baxter as a For-
eign Legionnaire, fighting on Sahara’s
sands, with his buddies played by Ken-
neth MacKenna and Mitchell Harris. For
romance there is Luana Alcaniz, for
character player we have J. M. Kerrigan,
for color and passion there are the fierce
Riff tribesmen. Directed by Victor Flem-
ing from the screen play and dialog by
Jules Furthman and the novel by Andre
Armandy.
THE SPIDER— Warner Baxter in a new
characterization as a suave stage ma-
gician in a thrilling mystery melodrama
adapted from the stage play by Fulton
Oursler and Lowell Brentano. Chandler
Sprague directed with Marguerite Church-
ill, Leo Tracy and Humphrey Bogart
playing important parts.
THIS MODERN WORLD— Warner Bax-
ter as a romantic Basque peasant in a
story laid in a locale new to the screen —
the Pyrenees mountains and lakes of the
Basque country. From Eleanor Mer-
cein’s story with dialog by Lynn Star-
ling and John Farrow. Directed by
Alexander Korda. Luana Alcaniz, fiery
Spanish dancer, plays opposite Baxter.
Others in the cast are Jillian Sand and
Ruth Warren.
JUST IMAGINE! — DeSylva, Brown and
Henderson’s follow-up on their musical
comedy hit, “Sunny Side Up.” They have
written the story, dialog and music for
this new musical romance directed by
David Butler reuniting the same com-
bination responsible for their first Movie-
tone hit. Again El Brendel will be the
chief comic, and Ivan Linow will be seen
in a prominent role.
UP THE RIVER — John Ford directed this
comedy drama of high life in prison from
May 31, 1930
EXHIBITORS HERALD-WORLD
113
TOP TO BOTTOM:
James R. Grainger
Vice-President in Charge of
Distribution
Truman Talley
General Manager of Fox Movietone
News
Clayton P. Sheehan
General Foreign Manager
Courtland Smith
Vice-Presiden t
Glendon Allvine
Director of Advertising and
Publicity
Maurine Watkins’ story brimful with wit
and good humor. The cast is large and
talented. Louise Huntingon, Claire Luce,
Humphrey Bogart, Spencer Tracy, War-
ren Hymcr, Elizabeth Paterson, Walter
McGrail, Tyrone Power, Lee Tracy, Joe
Brown, Black & Blue and Goodee Mont-
gomery have the outstanding parts.
SOUP TO NUTS— A Rube Goldberg con-
coction directed by Benjamin Stoloff.
Goldberg wrote the story, dialog and gags ;
he created backgrounds for it and pro-
vided laugh-making situations for that
nutty comedian, Ted Healy, who heads
the cast of funmakers, including Charles
Winninger, Lois Moran, Frances McCoy,
Marie Saxon, Frank Richardson, Frank
Albertson and Goodee Montgomery. Grace
Henry and Morris Hamilton provided
words and music. Dances were staged
by Edward Dolly.
COMMON CLAY— Constance Bennett in
the Harvard prize play by Cleves Kin-
kead, directed by Victor Fleming, with
Lew Ayres, Tully Marshall, Matty Kemp
and Beryl Mercer. A drama of a wom-
an’s folly and her redemption.
ON YOUR BACK.— A peek behind the
scenes of the worlds of fashion and
money as depicted in Rita Weiman’s
Liberty Magazine story. Directed by
Guthrie McClintic with Irene Rich, H. B.
Warner, Raymond Hackett, Marion Shil-
ling, Wheeler Oakman and Rose Dione
in the cast, and a million dollar fashion
parade done in color.
THE SEA WOLF. — Jack London’s
greatest story directed by Alfred Santell
with Milton Sills, Claire Luce and Ken-
neth MacKenna. Ralph Block wrote the
dialog.
LIVING FOR LOVE.— Milton Sills and
Dorothy Mackaill in a dramatic story of
city night life and the serenity of a farm
home, from Ben Ames Williams’ story,
“A Very Practical Joke.” Directed by
Berthold Viertel from adaptation by
George Manker Watters and Marion
Orth. Hanley and McCarthy wrote the
songs, and the chief supporting players
are Kenneth MacKenna and Sharon
Lynn.
ARE YOU THERE? — Beatrice Lillie, in-
ternationally known comedienne, makes
her feature film debut in a comedy writ-
ten to suit her talents by Harlan Thomp-
son, with words and music by Grace
Henry and Morris Hamilton. Hamilton
MacFadden directed and in the cast are
John Garrick, Olga Baclanova, Jillian
Sand, Lloyd Hamilton, George Gros-
smith, and Henry Victor.
NEW MOVIETONE FOLLIES OF 1931
— Bigger and better than ever, with El
Brendel heading a stellar cast including
Claire Luce, Black & Blue, Dixie Lee,
Richard Keene, Irene Day, Frances Mc-
Cov, Gus Howard, Marie Saxon, Lee
Tracy, the Keating Twins, William Col-
lier, Sr., Nancy Kelly and 500 beautiful
Hollywood girls. Directed by Sidney
Lanfield, dances staged by Seymour Felix.
YOUNG SINNERS.— Lois Moran, Frank
Albertson, J. M. Kerrigan and William
Collier in the story of a rich young was-
trel’s regeneration from the New York
stage sensation of the current season
written by Elmer Harris. Directed by
Alfred Santell from the adaptation and
dialog by Maurine Watkins.
WOMAN CONTROL. — J. Harold Murray
in a musical romance based on Mabel
Wagnall’s novel “The Mad Song,” with
screen play and dialog writen by Howard
J. Green. Guthrie McClintic directed and
in the cast are Mona Maris, Claire Luce,
Sharon Lynn, Noel Francis, Marie Saxon
and Frances McCoy.
THE RED SKY. — J. Harold Murray in a
musical love drama of the Northwest
Mounted Police screened under the tech-
nical direction of Major-General Perry
of this famous organization. Tom Barry
wrote the screen play and dialog, James
F. Hanley and Joseph McCarthy are re-
sponsible for the words and music, and
that sterling director of outdoor ro-
mances, A. F. Erickson, made this one.
HER KIND OF MAN. — A romantic story
with music sung by J. Harold Murray
and a cast headed by Louise Huntington,
Luana Alcaniz, Irene Day, George Cor-
coran and Noel Francis. Sonya Levien
114
EXHIBITORS HERALD-WORLD
Hay 31, 1930
(Above)
LOIS MORAN
( Right)
DIXIE LEE
(Right)
MARJORIE WHITE
(Above)
JANET GAYNOR
(Left)
FIFI DORSAY
(Left)
MARGUERITE
CHURCHILL
wrote the dialog and A. F. Erickson di-
rected.
BLONDIE. — -Lois Moran in the title role
of a movietone drama of mid-ocean love
based on Stephen Morehouse Avery’s
story in Collier's Weekly, adapted by
Marion Orth with dialog by Edwin Burke.
Chandler Sprague directed the cast which
features also Humphrey Bogart, Robert
Ames, Elizabeth Keating, Helen Keating,
Althea Henly and Nancy Kelly.
THE SPY.— A modern drama of the dread
Cheka, the secret police of the Soviet,
written for the screen by S. N. Behrman,
with Milton Sills, Paul Muni and Mar-
guerite Churchill featured, and direction
by Berthold Viertel.
GIRLS DEMAND EXCITEMENT.— Ro-
mance with music of modern girls and
their boy friends, from the Collier’s
IVeekly story by Joseph Hilton Smyth
and Porter Emerson Browne. Music and
lyrics by James F. Hanley and Joseph
McCarthy, directed by John Blystone.
El Brendel heads the cast which features
also Marjorie White, Joyce Compton,
David Rollins and Dixie Lee.
LUXURY. — Edward Knoblock’s interna-
tionally successful play “My Lady’s
Dress” brought to the screen in color by
Joseph Urban who designed and super-
vised the settings for this story depict-
ing the drama woven into women’s
clothes. Directed by Alexander Korda
with John Garrick and Louise Hunting-
ton playing the leading roles.
HOT NUMBERS. — Owen Davis wrote an
original story adapted by Russell Med-
craft for this medley of song and beauty
with music and lyrics by James Monaco
and Cliff Friend. Sidney Lanfield directed
and the players are Dixie Lee, Joyce
Compton, George Corcoran, Richard
Keene, Marjorie White, Frank Albertson,
Leslie Mae, Goodee Montgomery and
Rex Bell.
THE HEART BREAKER.— Michael Bart-
lett brings an operatic tenor and youth-
ful good looks to the screen in his first
film venture directed by Victor Fleming.
Here is a new and vital personality for
the singing screen.
THE DANCERS. — Action keyed to the
rhythm of modern dancing for this vivid
drama of youth in London and the Ar-
gentine. From the noted stage play by
Gerald Du Maurier and Viola Tree, with
May 31, 1930
EXHIBITORS HERALD-WORLD
115
(Above)
VICTOR McLAGLEN
( Right)
WILL ROGERS
(Right)
CHARLES FARRELL
( Above)
JOHN McCORMACK
(Left)
WARNER BAXTER
( Left)
EDMUND LOWE
screen play and dialog by Edward Childs
Carpenter and direction by Irving Cum'
mings. The leading roles are played by
Lois Moran, Kenneth MacKenna, Mona
Maris and Maureen O’Sullivan.
GOING NOWHERE.— The thrills and
spills of an international six day bicycle
race are here made hilariously funny by
the antics of El Brendel, Marjorie White,
Joyce Compton, Marie Saxon, Lee Tracy,
Tommy Clifford, Nat Pendleton, Black &
Blue, J. M. Kerrigan and William Harri-
gan. Directed by Benjamin Stoloff from
screen play and dialog by Andrew Benni-
son.
SHE WEARS THE PANTS.— Fifi Dorsey
in an original comedy written by Earle
Crooker and directed by John Blystone.
The featured cast includes Kenneth
MacKenna, John Garrick, William Collier
and Ruth Warren.
THE LAST OF THE DUANES.— George
O’Brien in an outdoor romance from
Zane Grey’s thrill-packed story of the
Texas Rangers. With adaptation and dia-
log by Ernest Pascal, directed by Alfred
Werker, and a cast featuring Myrna Loy,
Lucile Browne, Walter McGrail, Frank
Campeau, James Bradbury, Jr., Mitchell
Harris and Lloyd Ingraham.
FAIR WARNING.— George O’Brien as a
dare-devil rider in a stirring tale by Max
Brand filmed amid the natural beauty
spots of the West. Ernest Pascal wrote
the screen play and dialog and Alfred
Werker directed with Marguerite Church-
ill playing opposite O’Brien.
WYOMING WONDER.— John Wayne,
the leading man from Walsh’s “The Big
Trail” appears in this great outdoor ro-
mance based on the Max Brand story
“Alcatraz,” adapted to the screen by Wil-
lard Robertson and directed by A. F.
Erickson. Mae Clarke, Joyce Compton,
Warren Hymer, Nigel Barrie, Tommy
Clifford, Noel Francis, and Rex, the star
steed, have the outstanding roles.
NO FAVORS ASKED.— Paul Leicester
Ford’s famous story, “The Great K & A
Train Robbery” is brought to the talking
screen by Alfred Werker, with John
Wayne as the leading player, and Dixie
Lee, Noel Francis, Warren Hymer and
George Corcoran featured.
116
EXHIBITORS HERALD-WORLD
William K. Howard
Raoul Walsh
Fox Directors
On this page are the men who will put on to film and
screen the 48 attractions which Fox will produce for the
1930-31 season. Among these men are those who have
directed productions which have won around-the-world
popularity.
John Ford
Irving Cummings
%
Sidney Lanfield
John Blystone
Leo McCarey
Alexander Korda
Barthold Viertel
Benjamin Stoloff
Victor Fleming
A. F. Erickson
David Butler
Hamilton MacFadden
May 31, I93C
Alfred Werker
Chandler Sprague
Frank Borzage
Guthrie McClintic
Alfred Santell
117
May 31, 1930
RED
STAR
to
Publish
Fox Song
HITS
EXHIBITORS HERALD-WORLD
Fox Movietone Studio
One of the first music publishing firms
to be organized by a motion picture pro-
ducer was launched in New York by Fox
Film Corporation. It is Red Star Music
Publishing Company. It will handle the
publication, exploitation and sale of songs
from Movietone productions.
Under the supervision of Winfield Shee-
han, Red Star has opened branch offices in
several large cities and it has become estab-
lished as a national organization. Pat J.
Flaherty, formerly sales manager for De
Sylva, Brown & Henderson, is general man-
ager of this new confpany.
Included in the budget for the past year
was the construction of a music hall at
Movietone city.
This is the new home of the Movietone
symphony orchestra, which is directed by
Arthur Kay.
The building contains offices, copyists’
and arrangers’ rooms and a large assembly
hall and it is here that the many prominent
song and lyric writers will write their words
and music for the picture-songs which will
later be published and distributed by the
Red Star Music Company throughout the
world, making a complete organization
within an organization.
A A A
Already many of the songs published by
the music subsidiary are sweeping the coun-
try. Among them are three songs from
“High Society Blues,” in which Janet Gay-
nor and Charles Farrell co-starred, “Just
Like a Story Book,” “High Society Blues”
and “Eleanor.” Several songs from John
McCormack’s picture, “Song o’ My Heart,”
have been in great demand throughout the
country, including “I Feel You Near Me,”
“A Pair of Blue Eyes” and “Song o’ My
Heart.” “Can I Help It (If I’m in Love
with You)?” and “I’m Telling the World
About You” are two more from “The
Golden Calf,” that have achieved great
popularity.
Many prominent song and lyric writers
are now writing for Fox pictures. G. B.
DeSylva, Lew Brown and Ray Henderson,
under the name of DeSylva, Brown & Hen-
derson, are now writing the words and
music for another musical production, hav-
ing contributed “Sunny Side Up” with its
many* song hits to the current program.
Dave Stamper, Charles Wakefield Cad-
man, William Kernell, James Monaco,
Joseph McCarthy, Ray Klages, Carli Elinor,
Richard Fall, Will Vodrey, James Hanley,
Harry Pease, Arthur Kay, Cliff Friend,
Dennis Murray, Doris Silver, John Burke,
George Little, Byron Gay, Jess Greer and
Albert H. Malotte are all at the Coast under
contract to write for Movietone pictures.
Conrad and Meskill, Friend and Monaco,
and McCarthy and Hanley prepared the
music for the “New Movietone Follies of
1930,” and have written many numbers that
are bound to be popular, including “I Want
to Be a Talking Picture Queen,” “Here
Comes Emily Brown,” “Bashful” and “I
Feel a Certain Feeling Coming On.”
AAA
For “The Big Party,” Kernell and
Thompson wrote “Bluer Than Blue Over
You,” “Good for Nothing But Love” and
“Day Dreams.” Nelson and Pease wrote
“I’m Climbing Up a Rainbow,” and Hanley
and McCarthy wrote “Nobody Knows But
Rosie.”
In “Cameo Kirby” Donaldson and Leslie
wrote “Romance,” “After a Million
Dreams” and “Home Is Heaven.” Brady
and Strauss wrote “Tankard and Bowl” and
“I’m a Peaceful Man.”
The song, “Christina,” from the picture
of the same name, achieved great popular-
ity. It was written by Conrad, Mitchell and
Gottler.
Jess Greer and Ray Klages wrote all the
songs and music for “Cheer Up and Smile.”
The titles of these songs are “The Shindig,”
“Where Can You Be?” “The Scamp of the
Campus,” “When You Look in My Eyes”
and “You May Not Be Like It.”
The music for “Double Cross Roads” was
written by Charles Wakefield Cadman and
William Kernell. The songs are titled
“Lonely Heart” and “Show Me the Way.”
The songs and music for “Happy Days”
required many writers. Hanley and Brook-
man wrote “We’ll Build a Little World of
Our Own.” Conrad, Mitchell and Gottler
contributed three, “Snakes Hips,” “Crazy
Feet” and “Mona.” Gilbert and Baer wrote
“Minstrel Memories,” and “I’m on a Diet
of Love.” McCarthy and Hanley wrote
“Happy Days.”
Brockman and Hanley wrote “A Little
House to Dream” for “Harmony at Home.”
Joseph McCarthy and James Hanley
wrote all the popular numbers for “High
Society Blues.” The titles are “I’m in the
Market for You,” “Eleanor,” “High Society
Blues” and “Just Like a Story Book.”
Several lyric and song writers collabor-
ated on the music for “Let’s Go Places.”
Conrad, Mitchell and Gottler wrote three,
including “Parade of the Blues,” “Holly-
wood Nights” and “Reach for a Rainbow.”
McCarthy and Monaco contributed “Fas-
cinating Devil” and Hanley and Brockman
the “Snowball Man.”
L. Wolfe Gilbert and Abel Baer contrib-
uted the songs for three productions, “Nix
on Dames,” “Romance of Rio Grande,” and
“South Sea Rose.” The songs in “Nix on
Dames” include “Two Pals,” “Say the
Word” and “The Song of My Heart”; in
“Romance of Rio Grande” they were titled
“You’ll Find Your Answer in My Eyes,”
“Ride on Vaquero” and “When My Torea-
dor Starts to Snore”: in “South Sea Rose”
they included “If You Believe in Me” and
“South Sea Rose.”
A A A
The words and music for “Song of Ken-
tucky” were written by Conrad, Mitchell
and Gottler. The titles were “Sitting by
the Window” and “A Night of Happiness.”
The same team also contributed the songs
for “Why Leave Home?” They included
“Doing the Boom, Boom,” “Look What
You’ve Done to Me,” “Bonita” and “Old
Soldiers Never Die.”
Charles Wakefield Cadman wrote “The
Song of Courage” for “The Sky Hawk.”
“Sunny Side Up” was undoubtedly the
most popular musical picture of the year.
The hits from this production, written by
DeSylva, Brown & Henderson, require only
the mention of titles to recall the tunes.
They are titled “Aren’t We All?” “If I Had
a Talking Picture of You,” “Pickin’ Petals
Off o' Daisies,” “Sunny Side Up” and “Turn
on the Heat.”
118
EXHIBITORS HERALD-WORLD
Fox Movietone News Serves
Mr. and Mrs. World
In two years and five months Fox Movie-
tone News has leaped from a struggling
novelty to a world wide form of enter-
tainment. It is shown in all the principal
cities of the United States and in most of
the villages. It is a regular feature of the
programs of more than 99 per cent of 4,000
wired theatres outside of the United States.
It is edited in 10 languages.
At the Embassy, the Newsreel theatre,
New York, it fills the house from 10 o’clock
in the morning until midnight seven days
of the week from an hour’s program of
subjects.
In France, in Paris as well as in the
provincial cities, exhibitors are paying fea-
ture picture prices for Movietone News.
Practically every wired house in England
plays the four weekly issues edited in Lon-
don.
AAA
After its preliminary showings in New
York in 1927 Fox Movietone News went on
a weekly basis December 3, 1927. On Octo-
ber 6, 1928, it began two weekly issues.
Behind the scenes in the meantime there
has been a drama of high pressure expan-
sion. It took time to construct the $25,000
movietone trucks, it took time to train
cameramen and soundmen to operate them
and get to where the news could be ob-
tained. The pictures with natural sound
were so astonishingly real and entertaining
that they were broadened in scope to take
in human interest doings, scenes in out of
the way places, the world’s great personal-
ities. When George Bernard Shaw was
presented to the American public an en-
tirely new audience developed instantane-
ously. When King Alfonso XIII of Spain
came later types of people who had never
had more than a mild interest in motion
pictures before that time began to come
to theatres.
AAA
The list of important persons and historic
events presented since that time reads like
“Who’s Who” of the world. Kings and
queens and the leading statesmen of the
world have been introduced as intimately
to the people of America as they have to
their own countries.
What of the future? Amazing as has
been the progress of Fox Movietone News
to date, it is only on the threshold of even
greater development. Millions have been
spent on new laboratories for the purpose
of increasing the speed and quality of the
film, experiments have been made in color
which will soon startle the exhibition world,
Movietone News in Grandeur Film is just
around the corner.
Truman Talley, general manager, says:
“We are not boasting when we say we are
at the point of an advance in the making
of sound news pictures which will result
in such a speedy and comprehensive pres-
entation of news on theatre screens that
the showmanship value of Fox Movietone
News is bound to increase a hundredfold.
“In England, within a year, British
Movietone News, has won the official ap-
proval of the government.
“In Paris, the hub of Fox Movietone
News on the continent, we are represented
by a staff that directs European news gath-
ering for the American editions, and issues
as well as Continental Fox Movietone
News. This office has its own laboratory,
directors, editors, engineers and a full force
of field outfits.
“In Berlin, Rome, Madrid. Vienna, Buda-
pest and Brussels, great centers of inter-
nationally important news, Fox Movietone
News has American trained staff represent-
atives operating sound recording cameras.
“In the Scandinavian countries, Norway,
Sweden and Denmark, we have a crack
American unit, with a supervising editor,
touring in search of the new and the enter-
taining.
“The most impenetrable part of rTrica,
never before photographed by any kind of
sound camera, spreads before an advancing
Fox Movietone News expedition. On the
storied Mediterranean coast of Africa an-
other Movietone expedition pushes through
the ruins of the most ancient civilization.
“Still another unit in Australasia records
hitherto unseen sights and unheard sounds
for American consumption. Only recently
this outfit scored a very pertinent beat by
getting the first sound pictures of Admiral
Byrd on his return to civilization from his
South Pole adventure. The pertinency of
this lies in the fact that the explorer and
his activities were supposed to be the ex-
clusive property of a competitor. Inci-
dentally, our Sydney office produces and
distributes a successful Australian Movie-
tone News.
AAA
“Topping all these in importance at the
moment, however, is the Fox Movietone
News outfit in India, where Ghandi is lead-
ing a revolt against British rule that is
fraught with possibilities of universal im-
port. The attention of the world is focussed
on India, as is a Fox sound camera.
“It was our Malayan expedition that was
responsible for the recent sensational clip
on tigers in the jungle, the first time, as a
matter of record, that these savage beasts
were ever made in their native setting with
sound accompaniment.
“The earth becomes small on a newsreel.
Study the makeup of each issue and note
the diversity and distance between subjects.
Never before in the history of newsreel
has an organization had such international
representation.
“The covering of domestic news is even
more complete. In three cities in the
United States, outside of New York, we
maintain editorial offices in addition to
camera and sound staffs. In Washington,
Chicago and Los Angeles, the most prolific
news centers in the United States, associate
editors, under the direction of Edmund
Reek, our news editor, are on duty.
AAA
“Additional Fox Movietone News units
are maintained in Atlanta, and during the
season the southland from Florida to Texas
is covered thoroughly. Boston, Philadel-
phia, St. Louis, Denver, San Francisco and
Seattle are also headquarters of operating
Fox Movietone News trucks. And the cov-
ering of domestic news does not cease with
these. We are further protected by what
we call traveling units, of which at this
writing there are no less than six going from
place to place covering spot news they meet
up with and making many novel features
which have made Fox Movietone News the
most entertaining of sound newsreels.
“Lastly, but of equal significance and im-
portance in every way, are our two aviation
units with their easily imaginable mobility
and diversified capabilities. With one lo-
cated in New York and the other in Los
Angeles there are few places on the North
American continent that are inaccessible to
Fox Movietone News or more than eight
hours away.”
May 31, I93G
Underwater Effect
Surprises Cameramen
(Special to the Herald-World )
NEW YORK, May 27.— With the
camera attached to the bow, so as to
get some unique shots of the ship
rushing towards the camera, and
show the bow cutting the water with
a thrilling effect, Lester Scott, story
supervisor, and Max Dupont, first
cameraman, and both, incidentally,
connected with Tiffany, found that
the procedure was “ all wet” after a
huge ground swell had suddenly ap-
peared and ruined everything but the
film, which was somehow miraculous-
ly saved. This all happened during
the filming of Paradise Island.
100 Are Taking College
Course on Projection
( Special to the Herald-World )
SAN FRANCISCO, May 27.— The Univer-
sity Extension Course in moving picture pro-
jection, offered by Prof. L. E. Reukama of
the University of California, is being taken
by many San Francisco projectionists in con-
junction with the work of the local chapter
of the American Projection Society, headed
by Frank Sevier
Reukama is professor of electrical engineer-
ing at the university and has taken an active
interest in audien engineering from its incep-
tion. The local chapter of the American Pro
jection Society now has more than 100 mem-
bers and holds lecture meetings regularly
after working hours.
Shuberts Wire “Legit”
Theatre for “All Quiet”
(Special to the Herald-World)
CINCINNATI, May 27. — Another “legiti-
mate” house has taken to pictures. The
Shubert theatre, heretofore dark during sum-
mer months, will be wired for sound and will
play talkers until the legitimate season re-
sumes in September. Opening under the new
policy is scheduled for early in June, when
“All Quiet on the Western Front” will be
roadshown in line with the general booking
arrangement of Universal with the Shuberts
for this picture.
R K O Appoints McCurdy
Cincinnati District Head
(Special to the Herald-World )
CINCINNATI, May 27.— John L. McCurdy
has been placed in charge of all RKO houses
as district manager, succeeding I. Libson. who
for several years was head of the Libson-
Heidingsfeld-Harris chain.
McCurdy, who came here from the RKO
division office at Minneapolis, will look after
houses in Dayton and Columbus in addition
to those located here.
Harris to Columbia; Marx
Scenario H ead for M G M
(Special to the Herald-World )
HOLLYWOOD, May 27.— Robert Har-
ris, scenario department head of M G M,
resigned and is to be succeeded by Sam
Marx. Harris will join Columbia as super-
visor.
United Amusements, Montreal, Moves
MONTREAL. — Head office of United Amusements,
Limited, Montreal, operating 20 modern theatres in
the Province of Quebec, has been moved to new
premises at Monkland and Royal Avenues, in Mon-
treal West, adjacent to the new film exchange build-
ing.
Hay 31, 1930
EXHIBITORS HERALD-WORLD
119
They’ve Helped Technicolor in Record Rise
Demand for Color Forces Printing Capacity to 700 Per Cent Higher Than a Year Ago
Dr. Herman T. Kalmus
President
Technicolor Corporation
SO great has been the increase in the use of
color in motion pictures that with the first
all-technicolor talking and singing film, Warners’
“On with the Show,” appeared only a year ago
— on May 28, 1929, to be exact — now there
have been 57 long features in which technicolor
has been used, 34 of them being in exhibition at
the present time. Most of the 57 have been
major effects of the company. In addition, two
score of short subjects have been made in
technicolor.
'T O meet that increased demand, a huge ex-
pansion in facilities and equipment has been
required. The Technicolor laboratories could
print only one million feet of film a month a
year ago. Now the capacity is eight million feet.
A year ago there were only eight technicolor
cameras; in a few months there will be fifty of
them for the companies using the process. The
first motion picture actually photographed wholly
in technicolor was “Toll of the Sea,” made by
Technicolor in 1921 and released by M G M.
Mrs. Natalie M. Kalmus
Color Art Director
Technicolor Corporation
Andrew J. Callahan
Business Manager
Hollywood Office
J. El D. Meador
Business Manager
New York Office
Edward T. Estabrook
Manager
Camera Department
Plant No. 4 (left) is the newest addition to Technicolor’s resources on the Pacific Coast. This three-story-and-basement structure at 1016 North
Cole avenue in Hollywood has the most modern fireproof construction and safety apparatus. With its facilities added, the company’s capacity
in Hollywood alone is three million feet of films and print a month. While the structure was rushed to completion to meet the demand, each
move had the benefit of careful planning by the company’s engineers. At the right above is shown a part of the machine shop, the room in which
are made the movements for the Technicolor cameras.
120
EXHIBITORS HERALD-WORLD
May 31, 1930 \|,
Personalities on the Radio Lot
Billy West is acting as
gag-man and writer
for Darmour.
Johnny Grey is scena-
rio editor for Dar-
mour productions.
Phil W hitman di-
rects Darmour
short features.
James Brown is the
production mana-
ger at Darmour* s.
Lew Foster is en-
gaged on **Broken
Wedding Bells.**
Director Al Herman and Joe Levering of the
Darmour staff , who are important cogs in the
comedy-making machine.
E. V. Darling is ed-
itorial supervisor of
Darmour productions.
Assistant to Luther
Kenneth Thomson
Lee Z a hi e r
Howard
Etta.
Reed is Freddie
plays lead in **Law-
is a Darmour
brook is
adapt-
Fleck .
ful Larceny.**
composer.
ing for
RKO.
Joseph Cawthorn re-
cently completed a
role in **Dixiana.**
Joel McCrea , Radio
featured player , who
will be in new films.
Jobyna Howland , Ra-
dio featured player ,
seen in **Cuckoos.**
Pretty June Clyde , Ra-
dio featured player.
We like the hat.
Renee Macready is a Radio fea-
tured player , and will be seen in
forthcoming R K O productions.
Darmour writing staff. Top row, from left to right are
E. V. Durling , Johnny Grey and Joe Levering. Bottom,
Hal Davitt , Marty Martin , Nick Barrotcs , Jim Mack and
Hampton Del Ruth.
Ivan Lebedeff , a Radio
featured player , who will
make appearances in some
of the new product.
Betty Roberts is in charge
of the story department
at R K O and has a list of
stellar works for 1930-31.
Karl Dane is playing op-
posite George Arthur in
“ Broken Wedding Bells**
for Darmour.
Hugh Trevor is playing th •
lead in ** Conspiracy** for
RKO.
Com poser Oscar Levant and Director Wesley Ruggles . Ruggles is preparing
to direct the Edna Ferber **Cimarron** for RKO, which Howard Estabrook
is adapting. **Cimarron ** is rated as one of the most successful of th >_•
Ferber novels , several of which have already been made into screen hits.
[All photos by Herald-World cameraman]
Harry Bowen , Daphne Pollard and Irv-
ing Bacon support Dane and Arthur in
**Broken Wedding Bells** for Darmour.
H ERALD-WORLD
Millers, Builders
Of Cart hay Circle,
Back in Exhibition
(Special to the Herald-World )
HOLLYWOOD, May 27.— Fred Miller,
pioneer theatre man and builder of the mag-
nificent Carthay Circle theatre which he sold
to West Coast Theatres, is back in the exhibi-
tion field with the reopening of the New Cali-
fornia theatre at Eighth and Main streets.
Just 12 years ago Fred Miller and his
brother, Roy G., built the New California, a
2000 seat house, which opened at that time
with a SO piece orchestra led by the now
famous Carli Elinor. After successfully op-
erating the theatre for nine months the Miller
boys sold out to Sam Goldwyn. Goldwyn en-
gaged the Millers to run the house for a few
years and then Goldwyn sold out to West
Coast Theatres. West Coast kept the house
dark for the past five years, and now the
Miller boys have obtained an 11 year lease
on it.
The New California is entirely rebuilt and
has the appearance of a new theatre. The
sound reproduction is one of the finest in the
city. Scale of prices that will prevail will be
50 cents top for evening performances with
a 25 and 30 cents matinee.
“High Treason,” the Tiffany released, Gau-
mont produced, talking feature was the main
attraction on the interesting bill for the open-
ing of the house. A fine selection of shorts
and Pathe Sound News rounded out the bill.
' Shorts were United Artists featurette, “Sec-
ond Hungarian Rhapsody,” an “Aesop’s
Fable” and a Tiffany two-reel song novelty.
Sistrom Chief Assistant to
LeBaron in R K O Studio
(Special to the Herald-World)
HOLLYWOOD, May 27. — William Sis-
trom has been designated as William Le-
Baron’s chief assistant at R K O. It is a
peculiar nosition and one that hardly bears
a title. Sistrom explains that he is occupy-
ing his former job but that in case LeBaron
is in the East and executive judgment is
required he (Sistrom) will act. The town
gossips have it that President Toseph
Schnitzer has placed Sistrom in this posi-
tion with the view that he will succeed
LeBaron in case the latter leaves the com-
pany at the end of his contract.
Paramount House to Cost
$5,000,000; Hollywood
Is Site with 10 Acres
(Special to the Herald-World)
HOLLYWOOD. May 27. — Paramount plans
the erection of a $5,000,000 theatre here. The
company owns a 10-acre site where the old
PFL studios were located, and the house will
be erected on this plot. Formal announce-
ment of the project will be made within 30
days.
Academy Moves to Larger Quarters
HOLLYWOOD. — Expansion in the work of the
Academy of Motion Pictures Arts & Sciences has
made it necessary for the society to remove its
executive offices to the second floor of the Hollywood
Professional building, 7046 Hollywood boulevard. The
Academy, however, has retained the Lounge in the
Roosevelt hotel for meetings and film exhibitions.
Paramount to Produce 72 Films
In Six Languages, States Lasky
Eventually Every Country of Importance Will Have One of Com-
pany’s Studios, Says Producer — “Strange as It Seems”
Series Is Being Filmed by Universal
By DOUGLAS HODGES
HOLLYWOOD, May 27. — Production of 72 pictures in six different lan-
guages during the coming year, is the program outlined by Jesse L. Lasky for
Paramount Publix.
With a studio now in operation in Joinville, near Paris, under the direction
of Robert T. Kane, Lasky expects eventually to have production units working
in practically all countries of importance throughout the world.
Languages to be spoken in the foreign ver-
sions of the coming season’s product are
D i -a -log
HOLLYWOOD—
Sid Grauman is exploiting “Hell’s Angels”
and has plastered this section of California
with 24s reading, “Don’t Swear, Say Hell’s
Angels !” And he told Foster and Kleiser the
lithos had to have “damn good color work in
them.”
Sid is spending a sum of money on the
exploitation that runs into five figures. But
Howard Hughes has steadfastly refused any-
one— even Grauman — to see the show before
the opening night.
▲
/ dropped in to watch Richard Tal-
madge shoot the closing sequences of
“ The Yankee Don.” He had selected a
young Spanish maiden, Lupita Tovar,
for the love role and was approaching
the love scene. Miss Tovar is convent
bred and became self conscious \ when
she heard her instructions for the kiss-
ing scene. Finally she fell into Tal-
madge’s embrace. Afterwards she zvept.
The next day her mother reported that
she had missed her dinner and had wept
herself to sleep. You see, we’re still
old fashioned in this little Western vil-
lage, after all!
And Jack Warner’s new offices also have a
kitchen, dining room and desk in them.
A
Dorothy Lee, a lisping femme of 16 on the
Radio lot, says all musical talkies aren’t what
they “theme.”
▲
A mug standing on that lot this week
said, “ Take a look at the girl standing
there.” And I did. He said. “There's
style for you.” And it tvas. He said.
“That’s poise, grace, charm. Y’know the
Western gals are away behind those
Easterners. That gal's an Easterner. Y’can
tell ’em in a minute.” I says, “Yeah!”
The lady turned her face towards us and
we recognized her to be Bebe Daniels,
and / says, “Yeah!”
DOUGLAS HODGES.
French, Spanish, German, Italian, Swedish and
Hungarian.
“While the scope of individual pictures is
being confined to countries in which the lan-
guage of the picture is spoken, our production
activities have taken on international propor-
tions,” Lasky said. “We can no longer pro-
duce pictures in New York and Hollywood
for the whole world. We must recognize the
fact that the people in other countries want
to hear their own language spoken from the
screen.
“In order to serve exhibitors throughout
the world with Paramount pictures — a record
which our company has maintained for years
— we have increased our production activities
to include all the principal languages of the
world.
“Whenever artists speak more than one lan-
guage they will be utilized for foreign pro-
ductions as well as in American pictures.”
Lasky explained. “All the resources of our
vast producing organization will be utilized in
the making of foreign language pictures. In
addition to talent, we also expect to inter-
change technicians, bringing cameramen and
sound men from Europe to America and send-
ing men from our studios in this country to
learn the methods of production in foreign
countries. In other words, we are now de-
veloping a production department which will
be larger in scope and resources than ever
before in the history of Paramount pictures.”
Hix Cartoon for U —
Universal is sending cameramen to all parts
of the world to film, in sound and color,
oddities and freaks of nature for the series,
“Strange as It Seems.” The idea is taken
from the John Hix newspaper cartoons of the
same name. They will be in single reels and
many will be taken at the studio under the
direction of Manny Nathan, Terry Fairbanks
and Marshall Hahn.
Educationals in Sound
To Be Made by Warners
HOLLYWOOD, May 27. — Jack Warner
left for New York this week with plans to
produce sound and color films for the class-
rooms of all English speaking countries. “The
ideal way to teach young people is through
the sense of sieht,” Warner said. “Author-
ities agree with us that the time is ripe for
the production of educational films.”
The educational subjects will be one reel in
length and of historical and geographical na-
ture. Many will be photographed in color.
122
EXHIBITORS HERALD-WORLD
May 31, 1930
Paramount Finishing 3 in East;
Vitaphone Lot Busy on Varieties
Quick Success of “Believe It or Not" Shorts Warrants Personal
Appearance of Robert L. Ripley at New York
Theatres During Run of Film
By DOUGLAS FOX
NEW YORK, May 27. — Things are humming in both the Vitaphone and
Paramount eastern studios, where longs, shorts and mediums are being turned
out full blast.
Paramount is in the process of putting the
finishing touches on their three features,
“Heads Up,” the musical comedy starring
Buddy Rogers and Helen Kane ; “Animal
Crackers,” with the Four Marx Brothers; and
“The Sap from Syracuse,” with Tack Oakie.
“Laughter,” featuring Nancy Carroll, Fred-
eric March, and Frank Morgan, will take the
A miss
is as bad
as 600 miles !
Were a trans-Atlantic flyer to miscalculate his
original direction by one degree, he might miss
his objective by 600 miles. The error grows in direct
ratio to the distance traveled.
The far reaching importance of accuracy in Bell &
Howell cinemachinery was long ago a settled point.
For twenty-three years Bell & Howell engineers and
craftsmen have striven for precision, knowing that
the most infinitesimal of errors show themselves
magnified a hundredfold in the projection booth.
That is why, today, Bell & Howell Standard Cameras,
Printers, Splicers and Perforators are preferred by the
industry . . . their designers and their makers know the
value of hairline accuracy, they achieve it, and they
pass that value all along the line, from the movie set
to the projection booth.
BELL & HOWELL
Bell & Howell Company, Dept. Q, 1851 Larchmont Ave., Chicago, Illinois. New York, 11 West 42nd St.
Hollywood, 6324 Santa Monica Blvd. London (B. & H. Co. Ltd.) 320 Regent St. Established 1907
stage when the Marx Brothers make their
final exit. H. D'Abbadie D’Arrast wrote and
will direct it. And, as soon as there’s room
for it, they’ll shoot “The Royal Family,” a
comedy of thespians by Edna Ferber and
George Kaufman. Ruth Chatterton and
Frederic March will be starred. In the stage ]
production, the role of grandma Cavendish,
played by Haidee Wright, ran away with the
honors.
They are also finding enough spare time and
space to turn out two or three one reelers
and an occasional two.
On the Vitaphone lot, they’re still going in
for a variety of Varieties. They’ve organized
a most unusual quartette for a short they call
“The Round Table.” It includes two news- ! 1
paper men, Damon Runyon and Mark Hel-
linger, De Wolf Hopper, stage star, and
Tames J. Corbett, former prize fighter and
more recently vaudeville actor. It’s hard to
imagine just what they will do together, un-
less Hopper recites his immortal “Casey at the
Bat,” while the rest try to cover the infield.
Whatever it is, Murray Roth will coach from
the sidelines.
Outstanding among recently released Vita-
phone shorts, is Robert L. Ripley’s first “Be-
lieve It or Not.” Its immediate success war-
ranted the personal appearance of Ripley, and
he is appearing at the Beacon theatre after a
week of popular acclaim at the Winter
Garden.
What promises to be an enjoyable eye and
earfull in the way of musical shorts, is Roy
Mack’s production “The Fashion Mirror,”
with original music and lyrics by Neville Flee-
son and Harold Levey. Vitaphone is trans-
porting some of Broadway’s most glorified r
across the bridge to make this one. Barbara
Newberry and Jack Thompson will hog the 1
spotlight.
Talmadge Finishes
“ Yankee Don ” at U;
Picks Spanish Cast
(Special to the Herald-World)
HOLLYWOOD, May 27.— Richard Tal-
madge finished filming on “The Yankee Don”
at Universal this week. Due to the fact that
a Spanish version will be made it was neces-
sary to select an entire Spanish as well as
English cast.
Supporting Talmadge are Lupita Tovar,
Gayne Whitman, Alma Real, Sam Appel,
Julian Riviero and others. Tovar has been
chosen for lead roles by two large producers
during the past ten days as a result of her
work in “Yankee Don.”
Eddie Cline to Direct
R K O “ Leather necking”
( Special to the Herald-World)
HOLLYWOOD, May 27.— Eddie Cline has
signed to direct “Leathernecking” for RKO.
It is a musical comedy adapted from the stage
success, “Present Arms.” It is his first for
RKO.
Producer Sued for Wages
(Special to the Herald-World )
HOLLYWOOD, May 27. — Arthur Ham-
mond, producer, was named in a complaint
charging violation of the state wage laws
here. He is the owner and producer of Tele-
film Pictures. The complaint was issued by
Edna Marion, actress, and Glen Gano, cam-
eraman.
Dorothy Dwan Bride
(Special to the Herald-World)
HOLLYWOOD, May 27. — Dorothy
Dwan, widow of the late Larry Semon,
became the bride last week of Phillip N.
Boggs, who is connected with the Union
Oil company.
May 31, 1930
EXHIBITORS HERALD-WORLD
123
w
SERVICE ON PICTURES
(This department does not attempt to predict the public's
reactions to pictures. It does, instead, present detailed and
accurate information on product, together with the frank and
HELL’S ANGELS
“HELL'S ANGELS” opened Tuesday
night at the Chinese theatre for its world
premiere. It is undoubtedly one of the
world’s greatest motion pictures.
\T
I OU can’t come out of such a showing and
report pictures without premeditation, ordinar-
ily, but in this case there is about one thing to
say, and it takes very little contemplation as to
what that is. It’s made with a skill that is
ingenious for a man as young as Howard
Hughes, or even Methuselah. How to say that it
is a smashing picture is much more difficult.
Caddo has spent three years on it and deleted
apparently every iota of the picture that did
not come up to a definite calibre.
The result is an air - war - love drama that
makes you blanch, regardless of your years in
the service of either the newspaper or the army.
The greatest phase of it, as most people ex-
pected, is its sturdy air shots. In no other pic-
ture ever made have air photographs been made
with less trickery, less miniature work and with
more realism. Howard Hughes employed the
most skilled aircraft men to do his daring
stunts. He employed the best there were, and
made them do things inconceivably better than
they ever had done before.
By this time it is quite apparent that I liked
the picture. It is quite apparent, again, that it
stands up to everything that it has been bally-
hooed for.
It may be difficult for a layman to see how
much money has been spent. I don’t know what
was spent and would never venture to guess.
That is because Hughes has, as heretofore
noted, taken every precaution to delete every-
thing that was not between 90 and 100 per cent.
With the stuff on the cuting room floor so far
out of my observation, I feel under no obliga-
tion to estimate the cost of the show. I do know
that it has been either tremendously expensive
in the making or was made by a genius never
before known to the industry. I prefer to
believe the former.
No one steals^ the show. Ben Lyon’s work is
receiving the greatest praise, partly because it
is the greatest work he has ever done and partly
because he here has received a part, direction
and production that is fitting to his art and his
temperament. Other companies have been less
kind to him.
James Hall does his usual fine kind of acting.
Jean Harlow, who late in the history of “Hell’s
Angels” replaced Greta Nissen, has made her-
self an enviable reputation as a smooth blonde,
Kay Francis sort of person.
While there are few heroics in the drawing
room, there are so many enacted in the clouds
that you have complete sufficiency.
The photography by Antonio Gaudio is a
superb piece of work that is difficult to surpass.
When the action moves from the drawing room,
you are taken immediately to the battle front,
where you again find Miss Harlow, doing her
bit in the canteen service.
An actor makes a name for himself in the
honest opinion of the reporter
CARTOON OF THE WEEK
Two scenes from Fathers hilarious cartoon film ,
“ The Haunted Ship.”
picture as well as an actress. He is Lucien
Prival, a man better known heretofore than
Miss Harlow, but nevertheless he does a very
surprising piece of work. Credited with the
direction of the picture is Howard Hughes, who
received the assistance of James Wliale in stag-
ing. Whale is known on the screen for direct-
ing “Journey’s End.” — Douglas Hodges, Holly-
wood.
>]: * *
THE FALL GUY
BUT HE MAKES GOOD. Produced
and distributed by RKO. Directed by
Leslie Pearce. Written by James Gleason
and George Abbott. Photographed by
Leo Tover. With Jack Mulhall, Ned
Sparks, Pat O’Malley and Mae Clarke.
Radio PICTURES has a fairly good pro-
gram picture in their offering of “The Fall
Guy,” the story of a weak husband out of work
who falls for what he thinks is bootlegging but
which, in reality, is the peddling of narcotics.
The story, however, is rather trite. Jack
Mulhall, as the husband, and Mae Clarke, as
his wife, are very much in love, live in a tene-
ment and quarrel most of the time. Living
with them are his sister and his brother. The
sister works in the post office department, has
as her boy friend, a man fairly high up in the
department who happens to be directing the ac-
tivities of a narcotic squad. The brother, Ned
Sparks, not so good as usual, is taking a corre-
spondence course on the saxophone. He spends
all his time tooting around the tenement flat.
Mulhall, out of a job, finally succumbs to the
flattering persuasion of a dubious character who
he thinks is a bootlegger. This man has him
carry a bag of allegedly bootleg booze to his
own flat for safe keeping. His wife discovers
it, stages a scene, makes him take it away. He
goes off with it but finds no place to leave it.
Meanwhile his sister has the narcotic chief to
dinner, Mulhall comes home with the bag again,
the bag is found to contain narcotics and he is
under arrest. Then, by a ruse, he traps the
man who gave him the bag and wins his free-
dom. That’s all.
Mulhall is a competent actor; Mae Clarke is
a good actress; with better material both could
have put on a good show. But there was little
they could do with “The Fall Guy.” — Douglas
Fox, New York.
* * *
SO THIS IS LONDON
ROGERS 1930. Produced and distrib-
uted by Fox. Directed by John Blystone.
Adapted from George M. Cohans stage
success by Owen Davis, Sr. Written by
Arthur Goodrich. Photographed by
Charles Clarke. With Will Rogers. Irene
Rich, Frank Albertson, Maureen O’Sulli-
van, Lumsden Hare, Mary Forbes, Bram-
well Fletcher, Dorothy Christie and Ellen
W oodston.
It’S all Will Rogers. And that’s no complaint,
either. For it gives him free rein to comment
on politics, on America, on England, on any-
thing, in the droll, humorous, and philosophical
manner that has made his lessons in diplomacy
internationally renowned. If I missed a good
many of his witticisms, it was because there
was too much laughing going on. This busi-
ness of timing laughs is an important problem
with a star like Will Rogers. Well, I suppose
I could go back and see it again. Maybe that
was the director’s intention.
Starting off as an All-American business man,
Rogers’ natural dislike for our former parent
across the sea is very much aggravated by the
necessity of crossing that very sea. So he is
very much opposed to his son’s marrying the
daughter of an English lord of the old school.
Oh, the old, old1 school. For his lordship, too,
is quite upset about it, and cannot “fawncy”
giving his daughter to an American barbarian.
At a week-end party near London where both
forces meet, Rogers and his wife deliberately
cut up in a manner most atrocious, and un-
mannerly. The plan was, to turn even the girl
against them, and it works. But Rogers is re-
morseful when he realizes what a charming and
lovable girl she really is. So he’s on his good
behavior when he goes ahunting with Lord
Percy. Between drinks and shots they both dis-
cuss the differences, political and personal, be-
tween the English and the Americans, and
124
EXHIBITORS HERALD-WORLD
May 31, 1930
become quite companionable. They trek home-
ward, arm in arm, and learn that the girl has
packed her bags and left with another man.
When they overtake the couple, Rogers learns
that she had no intention of eloping but is only
running away to an aunt in Scotland. So he
makes apologies for his previous misbehavior
and chases his son in to do his stuff in the well
known, go-getting, American manner. We leave
Rogers and Lord Percy at the bar singing the
British and American version of what we call
“My Country, ’Tis of Thee.”
Lumsden Hare, as Lord Percy, is a most ef-
fective foil for Rogers’ wisecracks, and gets a
good many laughs by his own farcical perform-
ance. Irene Rich, as Rogers’ wife, is admirable
in her handling of a role which varies from the
sentimental to the slapstick. Maureen O’Sulli
van is the sweet thing she’s supposed to be.
There’s a laugh in this picture for everyone,
wet, dry or indifferent, pro-British or William-
Hale-Thompsonite. — Harry Tugend, New York.
* * *
TRUE TO THE NAVY
A BEAU ON EVERY SHIP. Produced
and distributed by Paramount. Directed
by Frank Tuttle. Authors, Keene Thomp-
son and Doris Anderson. Dialog by-
Herman J. Mankietvicz. Photographed
by Victor Milner. With Clara Bow,
Harry Green. Frederic March. Sam
Hardy. Rex Bell. Eddie Featherstone and
Eddie Dunn.
c
V — 'LARA BOW has never appealed to me as
a fine actress but I know now, after seeing
Paramount’s undistinguished “True to the
Navy,” why she exercises such a vast hold on
the gallery gods of these United States.
While it is not her first talking picture, it is
however, the first talker in which I have heard
her. And her voice solved for me something
that I should have realized long ago. For it is
the voice of the soda fountain girl with just
that little extra “je ne sais quoi” or “it” in it,
which all soda fountain girls aspire to.
And that revealing but none too desirable
timbre discloses the key to the rest of her: the
whole of her personality seems imbued with
that intangible “it”; she can be coarse and
vulgar but still she exercises that primal ap-
peal. She is one with the majority of the peo-
ple in this country — they understand her — and
she has that exaggerated quality which makes
them want to see and hear her on the screen.
As a social phenomenon she is interesting, as
one of the most popular stars she holds an
unusual place in the minds of the populace, as
an actress she is no great shakes.
“True to the Navy” presents her in the role
of a soda fountain girl who is nice to the sailor
boys as a matter of business. The nicer she is
the more cherry cokes they buy at her counter.
Pretty soon she has half the enlisted men of
the Pacific fleet on her string and presently
some gobs learn that she is not exactly single
hearted.
McCoy, champion gun pointer of the U. S. S.
Mississippi, whose aim is a lucrative source of
revenue to his shipmates, falls for the soda
dispenser who, in turn, falls for him. Bound
to be revenged, his mates describe her char-
acter and he publicly insults her in a manner
befitting no gentleman.
The path of true love is a little rough there-
after but all is patched up when the Mississippi
cleans up again at target practice and the little
girl’s honest affection is made apparent to the
gun pointing pride of the fleet.
Most capable of the cast is Frederic March as
the egotistical gunner. He gives a simple, nat-
ural performance that is thoroughly under-
standable. Harry Green as the Jewish proprie-
tor of the soda fountain is amusing in spots
but does not come up to his performances of
the past. Clara Bow is natural as a soda foun-
tain girl and goes through the sort of emotions
that you would fancy a soda fountain girl to
go through if she were asked to be herself in
a talking picture. Nevertheless, there is no
gainsaying her popularity with the audience.
And that, alter all, is what counts. — Douglas
Fox, Neiv York.
* * *
BRIDE OF THE REGIMENT
IN NAME ONLY. Produced and dis-
tributed by First National. Directed by
John Francis Dillon. From the Operetta
“ Lady in Ermine” by Rudolph Schanzer
and Ernest Welisch. Adapted by Hum-
phrey Pearson. Photographed by Dev
Jennings and Charles Schaenbaum.
Sound footage 7,418 feet. Release June
22, 1930. With Vivienne Segal, Allan
Prior, W alter Pidgeon, Louise Fazenda,
Myrna Loy, Lupino Lane and Ford
Sterling.
NLIKE the screen versions of other
operettas, “Bride of the Regiment” subordi-
nates its music and song to dialog and action.
A most praiseworthy change in technique on
the face of it. But alas, there’s not much ac-
tion to speak of and the dialog is not much to
speak of. True, there are the usual lavish sets,
beautiful ladies in stunning costumes, hand-
somer soldiers on prancing steeds, all gorgeous-
ly Technicolored, but just a good eye-full
doesn’t make good motion picture entertain-
ment any more.
Count Adrian, leader of an Italian uprising
against the invading Austrian, is forced to flee
from his castle, leaving his bride, the Countess
Anna. Colonel Vultow takes possession of the
castle where he and his officers eat, drink, and
are picturesquely hilarious. Repulsing the
amorous advances of the gallant colonel, the
countess shows him a huge painting on the
wall. No, it is not an artist’s conception of a
Nude with Ermine Wrap, but is a portrait of
her own great-grandmother.
It seems that dear old granny was a girl
herself once, and was caught in an even more
delicate predicament than that of her grand-
daughter. She too was in the clutches of a
bold, bad soldier and offered herself, clad only
in an ermine wrap, as an alternative to seeing
her husband shot. But believe it or not, her
captor, deeply moved by her noble gesture,
touched not a hair of her head, but gave her
back her husband. And ever since then, this
portrait of her, clad only in a revealing ermine
wrap, has watched over all her womankind.
But the colonel, who listens to this fable
with a knowing smile, is inspired, rather than
warned by its moral. For when the husband is
captured, he insists that the countess do like
her granny did. When he falls asleep while
waiting for her, granny steps out of the pic-
ture, and into his arms. He awakens, convinced
Buckley a Guest at Fox
Meeting — an Exhibitor, Too!
(Special lo the Herald-World )
ALBANY, May 27.— C. H. Buckley,
owner of three motion picture thea-
tres in this city, left Albany Friday
night on the ‘‘Fox Special” for Los
Angeles. He was said to be the only
exhibitor in the United States to be
the guest of the company at the con-
vention. When the special train ar-
rived in Albany, Buckley was greeted
as he entered the train by Harley L.
Clarke, president of the company;
James Grainger, vice president ; and
by other executives. Before return-
ing to Albany. Buckley will visit
Mexico. Mr. Buckley has been an
intimate friend of the Fox executive
for several years.
that the countess herself made good and spares
her husband.
Walter Pidgeon, as the colonel, gives the
best performance. The rest are just mediocre,
but it’s not their fault. The material is quite
inadequate. — Harry Tugend, New York.
* # *
COURAGE
SONNY BOY: Produced and dis-
tributed by Warner Brothers. Directed
by Archie Mayo. Adapted by Walter An-
thony. Release June 7. Sound footage
6630 feet. W ith Belle Bennett, Leon
Janney, Marion Nixon, Rex Bell, Rich-
ard Tucker, Carter DeHaven, Jr., Blanche
Friderici, Dorothy Ward, Charlotte
Henry, Byron Sage and Don Marion.
T
-L HE film version of “Courage retains al-
most all the drama, the charm, and the pathos
which made Tom Barry’s stage play one of
the things mothers brought their children
(grown) to see. Or perhaps children brought
their mothers to see. If you didn't watch
Junior Durkin stealing all the honors in the
original, you perhaps will not notice that
young Leon Janny in the picture over-plays his
part a bit. The performance of Belle Bennett
is natural and touching, and as convincing as
her role permits it to be.
As Mrs. Colebrook, a widow with seven
children, she has her troubles raising them in
a manner befitting a family of wealth and cul-
ture. For she has lost all the money left her
by a narrow, intolerant, unjust and unfaithful
husband. Billy, the youngest of the brood,
seems to be the only one who inherits not a
single one of his father’s faults. For the rest
are quite willing to leave their home, where
they are continually stalling bill collectors, to
live with their spinster Aunt Colebrook who is
wealthy enough to promise them anything.
Billy, who the aunt says is an illegitimate child,
becomes very chummy with a rich old lady
next door. She dies just in time to leave him
her money thus saving Mother Colebrook from
financial disaster. Whereupon the children are
convinced that there’s no place like home.
Mother then tells her eldest daughter the sad
story of how she turned down the sweetheart
of her youth to marry Colebrook for his
money. She insists that Billy is legitimate but
is her “dream child” even to the extent of a
physical resemblance to the image of the man
in her heart. She and Billy leave for Sioux
City where she will meet and marry the man.
The picture loses much of its motivation and
credibility by being so fussy about Billy’s
parentage. But no doubt it bad to be more
wary of censorship than the stage version,
which admitted the illegitimacy.
On the whole, the picture is well worth see-
ing. The struggle of the mother to hold her
children brought tears to the eyes of a very
appreciative audience. — Harry Tugend, New
York.
* * *
IN OLD MAZUMA
VERY FUNNY: Produced by Nat
Ross and distributed by Universal. Di-
rected by Nat Ross. Story and dialog
by Hampton Del Ruth. Music by Lee
Zahler. With George Sidney and Charlie
Murray.
G FORGE SIDNEY and Charlie Murray are
very funny in this first of a series that Nat
Ross is producing for Universal release. It’s
a take-off on “In Old Arizona.” The two-
reeler is capably directed with the main situa-
tions of the feature picture in burlesque.
Sidney plays Crisco Kid and Murray does
well with the role of Sergeant Muggs. Ross
and Universal have a good team in Murray
and Sidney and have given their first picture
fine production, support and story .—Tom
Hacker, Hollywood.
May 31, 1930
EXHIBITORS HERALD-WORLD
125
BRYAN, O.
DEAR HERALD-WORLD:
We got up at Niles, Mich., this morning, took an invoice of our
mental and physical condition and found that we were back almost to
normal, so we bade the Wolverines goodbye at 9 o’clock, and at 1:30
we said hello to the Hoosiers. Tonight we are messing around with
the Buckeyes.
Distance doesn’t mean a thing to April Shower. She just laps up
miles like a pup laps up milk. At Bronson, Mich., we met Howard
Keyes, manager of the theatre there, and in the course of our conver-
sation it developed that he used to deliver groceries to our brother-
in-law at Sand Point, Idaho, which goes to show that, leaving out
Nebraska, this isn't a very big country after all.
J. C. Rundell is doing a fine business at the Kaufman theatre at
Montpelier, O. We wondered at this, for we had heard so much
hard times talk for the past six weeks, but when he showed up 12
copies of papers printed in 12 local towns and all carrying his weekly
program, the reason for his good business was very apparent. This
is another evidence of what can be done if you go after business in
the right way, and Mr. Rundell is certainly going after it.
Mr. Kearns, a projectionist at one of the theatres in Ft. Wayne, Ind.,
was passing through here tonight on his way to a projectionist ban-
quet at Toledo and he saw our sign on the back of our car and
stopped and came in the hotel to look us up. He introduced us to
Mrs. Kearns and we had a delightful visit and have an invitation to
come to Ft. Wayne as their guest.
It is a pleasure to meet such delightful people and we are sorry
there are some who fail to measure up to their standard. We found
one such here tonight who didn’t even show us the courtesy of an
interview. Some people are made out of real flesh and blood and
others are mostly putty. We never waste much time with the putty
variety, but we surely would like to visit Mr. and Mrs. Kearns.
* * *
Aren’t some of the songs they are giving us nowadays in talking
pictures just terrible? Some of the verse is a lot of gibberish that
doesn’t have an)' sense or meaning, and a lot of the music is worse.
We heard some tonight and it made aii otherwise good picture fall
flat.
dangerous at a Methodist campmeeting. When Winnie acts she acts
all over the premises, and when she pulled Joe’s shirt off at the prize
fight the ushers had to put cracked ice down our spine to bring us to.
We are for Winnie and Joe and we don’t care what they play in.
A theatreman told us yesterday that he didn't want the HERALD-
WORLD because it was a producers’ magazine. We have heard them
criticize the magazine because it didn't tell the exhibitor that he
would make money on this or that picture, or because the cover was
yellow and black, but never before, that it was a producer-owned
journal. That’s a good one and that theatreman is entitled to the
booby prize, for if there was ever a boob he is it.
It is nearing the season of the year when A. J. Longaker at Alex-
andria, Minn., will start telling about his large catches of bass up
there. He knows that this will aggravate us and he does it through
pure darned cussedness. But speaking of fishing: While we seldom
ever refer to the subject, we consider ourself an authority on the
matter and if our judgment is worth anything to you we would advise
you not to stop short of Alexandria if you want to find the best bass
ground in North America, and if you want to spend an evening in a
swell theatre just drop in at the State and tell A. J. we said for him
to pass you. That will make him sore and that’s what we want. (You
can help us out a whole lot in this matter if you will.)
VAN WERT, O.
The Strand here is playing “THE VAGABOND KING’’ tonight
and we are going to see it for the fourth time, and when we look at
a picture four times you can make up your mind that it’s either a
good picture or we are crazy, and don’t you dare intimate that that
is our mental condition.
We have seen “HONEY” about eight times and we will see it every
time we get a chance, but that’s largely on account of Mitzie Green.
If you don’t get “HOLD EVERYTHING” with Joe Brown and
Winnie Lightner and give it an extended run, you should stop brag-
ging about your showmanship. Joe tries to prove that he is a. prize
fighter by telling everybody that he is, but he has poor luck. There
are only three homelier men on the screen than Joe — Bull Montana
is one and Will Rogers is the other two, and this is leaving out Ben
Turpin. But what Joe lacks in beauty is made up in action, and of
this he has a little more than any other actor on the screen. He’s
worth the money if he doesn't do more than open his mouth.
Winnie Lightner is one of that kind of bewitching girls that makes
weak-minded men forget their marriage vows. That kind of girls is
* * *
FINDLAY, O.
We supposed that when we left Michigan that we would hear less
and less of hard times talk but the farther East we go the worse it
gets. The Mississippi river would look better to us right now than
the river Jordan, for just beyond the Mississippi lies the country
where men are men and you can prenounce their names without
getting lockjaw.
We attended a theatre tonight in a town of 19,000 people and they
showed a newsreel, a two-reel comedy, an act and a feature picture,
and if there were 50 people in the house we will eat this typewriter
without salt or pepper.
The proper thing to say is that business is good, but we can't eat
mush and milk and make ourself believe it is huckleberry pie. We
were told that a few days ago Henry Ford said over the radio that
unless something unforseen happened within the next 60 days every
automobile factory would be' closed down, and when that happens
the bread line will form at both ends of the street. Right now we
would sooner have our money invested in a Nebraska sow than to
have it tied up in automobile or theatre stock. Well, that will be all
of that for now.
At Delphos we found a mighty fine theatre and we also found a
mighty fine pair of boys managing it — E. L. and P. F. Stoup. They
just about measure up to our idea of real managers, and when the
Capitol has to close, if it does, it is going to be too bad for the rest
of ’em.
It was our intention to go down to Washington, D. C., and look
things over down there, but the more we read about the doings of
Congress, the less inclined we are to go. We note that a Congres-
sional committee is inquiring into why John D. Rockefeller, Jr.,
donated something like $135,000 to the federated churches and, of
course, this called for an investigation. We have the best investigating
Congress we have ever had. In fact, that’s all it has done for the
past year and not a report has been filed. The boys back home will
start an investigation of their own pretty soon, you see if they don't.
The bed in this room looks like it needed investigating and we are
going to appoint ourself a committee of one to perform that service
right now. If you want a report of our findings you can write us.
j. C. JENKINS,
The HERALD-WORLD man.
P. S.— The HERALD-WORLD COVERS the field like an April
SHOWER.
126
EXHIBITORS HERALD-WORLD
w
May 31, 1930 H?
!>
SOUND PICTURES
; Pt(
H, RICHARDSON on PROJECTION \
■
BLUEBOOK SCHOOL QUESTION NO. 53. — Should the rectifier tube filament current
have an exact, fixed value? Should the amplification dial switch of Western Electric equip-
ment ever be removed? If two or more tubes be operated in series, what would you do first
if the series went dead?
THE POSTPONEMENT OF WIDE FILM
I SEE the Hays organization has turned
the glacial glare of disapproval upon the
introduction of wide film for the period
of a year, more or less. This, I am told, is
because the industry would be put under too
great a strain if it were put forward at once.
Now, I don’t believe any one wants to work
any hardship upon the industry, though some
elements of it may have worked plenty of
totally unnecessary ones upon us in the past.
Still I, for one, object to the delay. I object
to it, and I believe my reasons are very good
ones, too.
The wide film projector will be finished, in
a form which will permit the use of both
standard and wide film on the same mechan-
ism, very soon. Just when it will be ready
for actual mass production I do not know,
nor does any one else, the manufacturer in-
cluded. At a rough guess, I would say six
months, but, that mark you well, is ONLY
a rough guess. It may be either more or
less.
I take the position that just as soon as these
projectors are ready, there should be produc-
tions provided, or short wide film subjects at
least, and they should be placed in theatres
as fast as possible. My reasons are as fol-
lows :
In the introduction of anything as moment-
ous and radically different as this, there are
two distinct elements to consider. First, the
product, whatever it may be, must be de-
veloped in the laboratories by engineers and
then brought to as near a state of perfection
as seems possible. That is the first element.
It is carried on, under ideal conditions, by
expert engineers.
When it is finished, the product must then
be put out into theatres, where it will of
necessity be handled by men who, except for
a small minority, are not expert engineers,
but who are practical motion picture-sound
FUTURE PROJECTION
OU now have projectors which
handle both sound-on-disc and
sound-on-film. You have available
shutters which come between the film
and aperture and reduce the heat by at
least 50 per cent. You have a whole
lot of things. But the new ivide film
projector is going to have all this and
a lot more. It is going to handle both
the 35-mm. standard film ( either sound-
on-film or sound-on-disc) and the
70-mm. wide film ( or whatever its
width may be when the standards and
nomenclature committee of the SMPE
gets through with it and fixes the
standard width). This projector zvill
also have all its vital parts in the form
of removable units. Just when it zvill
be finally available is as yet unknown.
One projector is now being rushed
through production by the Interna-
tional Projector Corporation, with
manufacture being by hand.
projectionists, and there, through the period
of perhaps a year, faults unforseen by the
expert engineers must be found and ironed
out. That has been true of everything intro-
duced up to this time that your editor knows
anything about, and it will in the very nature
of things be true for all time to come.
For no matter how expert the designing and
construction engineers may be, they cannot
possibly know just what is going to happen
to their product when it goes into the hands
of men who will not. as a whole, handle that
product as it should be handled. As a matter
of fact, it is physically impossible to keep !;1
everything about apparatus in a state of per-! in-
fection in theatre projection rooms — at least,
in all cases. There is, for example, the
penurious manager to consider — the chap who
just won’t supply needed replacements and re-
pairs promptly.
And apparatus must be made to operate at
least fairly well under almost every sort of
usage, and it is this trial that finally whips
the product into what amounts to a state of
practical perfection — that is to say, perfection
from the standpoint of practice in reproduc-
tion before the public.
If the Hays organization’s idea be followed
out, I venture the assertion that it will be at
least two and one half years from this date
before wide film projection and presentation
will finally have been ironed out and before
the thing will be working even reasonably
smoothly.
It seems to me the really sensible, practical
thing to do would be to get the projectors
ready for mass production, put them out as
rapidly as is practical, and for the period of
a year supply such short subjects as producers
may be able to provide, which I think will be
found to be quite considerable in number.
At the end of this period we will have
things in shape, or should have them in shape,
to handle large productions smoothly and well.
As projectionist and writer, I have been in
the industry, without even so much as the
break of a single week for a full quarter of
a century. I have watched things closely and
believe I pretty well know how they work in
practice. In my opinion, it would be wholly
wrong to withhold wide film introduction for
a single day after the projectors are ready.
I believe it will require at least a year of
practical theatre use to get everything
straightened out and to get the “widies” run-
ning well and smoothly.
JOHN D MacINTYRE of New Orleans,
J writes, “I understand the Bulletin of the
Society of Motion Picture Engineers is issued
monthly and that the subscription price is $11
per year. Now, Richardson, that is pretty stiff-
for us chaps who work for our money. I
am wondering if we could get single issues
and if you could not advise projectionists
when there is matter contained in any issue
which would be of real value to them.”
You are in error. Friend MacIntyre. It is
not the Bulletin, but the monthly Journal
which the Society issues. Yes, $11 is a bit
high, as subscriptions go, but after all it is
less than one dollar a month, and therefore
less than 25 cents per week. Most of you
waste very much more than that out of each
THE SMPE JOURNAL
week’s pay.
However, your request is reasonable. and
each month I will give you a list of subjects,
together with notation as to whether or not
each one has any value to the projectionist or
theatre manager. That is quite proper and
permissible and I guess you can get single
copies, though I don’t know what the price
would be per copy. The current (March)
issue has the following, with the notation that
one * means the article is of interest to pro-
jectionists, ** to projectionists and managers,
and *** to theatre managers. No * means
the article is of no interest to theatre, people.
The Surface Treatment of Sound Film**.—
Characteristics of High Intensity Arcs*.— A
Year of Sound**. — The Optics of Motion Pic-
ture Projectors*. — Multiple Exposure Cinema-
tography in Sound Pictures. — The Illusion of
Sound and Picture**. — Film Numbering De-
vices for Cameras and Recorders. — Water
Cooling of Incandescent Lamps. — Develop-
ment of Television and Radiomovies to Date.
— A New Method of Blocking Out Splices in
Sound Film**. — A Light Intensity Meter —A
New Synchronizing Apparatus for 16-mm.
Films with Disc**.
From all of which you may gather that this
particular number is of considerable interest
to theatre people. I will ascertain from. Presi-
dent Crabtree whether or no single copies are
for sale, and if so, what. the price is. This
price will be published with the next report
of the contents of another issue.
EXHIBITORS HERALD-WORLD
127
J Hay 51, 1950
I
Sound Studio Built
Within Silent , and
Ufa Solves Problem
Building a sound studio into a huge silent
studio, practically retaining the old dimen-
sions, was the solution of a construction prob-
lem at Ufa’s Neubabelsberg studios in
Germany.
About five years ago Ufa built its silent
studio there, but when the company went
into sound production it became necessary to
erect four new sound stages in a record time
near the silent studio. When these four soon
proved inadequate, a large but antiquated
glass house was rebuilt into a massive sound
studio and then the north and south stages
of the huge silent studio were changed into
sound stages. The huge center hall presented
the biggest problem of the conversion to
sound as it was 175 feet by 110, and 60 feet
high.
The decision was to build a sound studio
into this large structure. Double walls thus
resulted and these, with the air space between,
brought complete soundproofness. Thus Ufa
expands to nine sound stages, and there is
also a recording truck for location sound
work.
Canada Shelves Changes
Urged in Broadcasting
And Copyright Statute
(Special to the Herald-World)
OTTAWA, May 27. — The report of the
royal radio commission, which recommend-
ed drastic changes in broadcasting arrange-
ments in the Dominion, has been shelved
because of the early dissolution of parlia-
ment.
The proposed changes to the copyright
act, also shelved, would have enabled the
Performing Rights Society and the Amer-
ican Association of Authors and Composers
to impose royalty fees upon all exhibitors
in Canada.
Incidentally, announcement has been
made of the reorganization of the Canadian
Performing Rights Society, Ltd., with
United States officials in control. Gene
Buck, president of the American Associa-
tion, has become president of the Canadian
society; Louis Bernstein, a director of the
American body, is the new vice president,
and J. C. Rosenthal, general manager at
New York, will be another officer of the
Canadian society, which was formerly en-
tirely British in makeup.
Ross Notv Overseas
On Photophone Deals
Charles J. Ross, executive vice president of
R C A Photophone, is overseas on a business
trip to seven countries of Europe.
More than 200 cities in England are serviced
by Photophone’s own organization in Britain,
and Pathe Cinema of France recently under-
took Photophone distribution in that country.
British International Pictures, Haik and Hu-
gon are among the producers in England and
France, who have adopted Photophone re-
cording. Twenty-three countries are now rep-
resented with theatres using Photophone pro-
jection.
Braun in Liaison Work
Among Projectionists
Harry Braun, chief instructor of the Pho-
tophone school conducted at the installation
and service department of the company, is
now in the commercial department handling
a special division of activity to bring about
closer relations between Photophone and pro-
jectionists.
Public Reaction to Plaque Shown
By Increase in Phone Calls
“Hello, Central, give me . . . . ”
That command has heen on the increase in those towns and cities in which
theatres have received the Herald-World Award of Merit for better sound
reproduction.
Latest of the theatre men to announce this public reaction to the plaque
presentation is J. Frank Bovay, manager of the Lyric theatre, Binghamton, N. Y.
Acknowledging receipt of the plaque, Mr. Bovay writes:
“Words are inadequate with us to express our appreciation for the bronzed plaque. Surely
your idea of offering such an incentive to create better sound is certain to bring about results
and it is a fitting tribute to any showman who is fortunate enough to obtain the coveted prize.
“Our presentation took place Saturday night before a capacity audience and was presented
by the president of our live Chamber of Commerce. We feel absolutely certain that there is to
be a most favorable reaction from our patrons, judging from the phone calls today, also the
many compliments received from patrons upon leaving the theatre upon viewing the plaque
which we have displayed in our lobby. We are all more or less prone to flattery in this
world and we certainly had our share during the day, but back of it all seemed to be a sin-
cerity which one could not miss.
“Allow us at this time to thank you most sincerely for the plaque and to assure you that as
long as we operate this theatre, we will strive to make and live up to all that the plaque stands
for.”
I2S
EXHIBITORS HERALD-WORLD
May 31, 1930
ACOUSTIC ANALYSIS of SET
[Thirteenth Paper in Technical Digest]
MATERIAL
[Method of Measurement Continued from last issue]
California at Los Angeles and was specially
constructed for exact measurements of re-
verberation. The room has double walls of
concrete and is 20'xl9'xl6' in size.
The frequency absorption characteristics of
the set materials were determined by com-
paring the reverberation time of the room
with the materials in it with the already
known reverberation time of the room when
empty. For the computation of the units of
damping corresponding to the measurements
the newly developed Eyring formula for re-
verberation time was used in preference to
that developed by Sabine. (The use of the
Sabine formula would have introduced an
error of approximately 5% in the conditions
under which the test was made.) The num-
ber of absorption units in the empty room
was then subtracted from this computed
value, giving the net increase in absorption
due to the particular material being tested.
As the amount of material under test was
known, the absorption coefficient per square
foot was readily obtained.
The apparatus used consisted of an oscilla-
tor, loudspeaker, attenuator for controlling
the output of the loudspeaker, and an elec-
trically operated stopwatch.
The tone from the oscillator was gradually
reduced by means of the attenuator in the
circuit to the loudspeaker until the particular
frequency being used was just rendered in-
audible. Sixty db was then cut out of the
attenuator, thus providing a sound havinng
an intensity of 60 db above the minimum
audibility of the person making the test. This
tone was then cut off by depressing a key
which also started the watch. The interval
during which the tone decreased in intensity
was thus timed. At the moment the sound
could no longer be heard the key was re-
leased, thus stopping the time device. The in-
terval of time required for the sound to de-
crease 60 db in intensity was then read di-
rectly from the watch. A series of readings,
usually 30 or 40, were taken in different parts
of the room for each material tested in order
to insure an average reading and also to
avoid any discrepancies due to standing wave
patterns. It was found that the results ob-
tained by this method can be duplicated within
5% in a repeated test.
MECHANICAL RESONANCE TEST
In addition to the reverberation measure-
ments an additional test was made, which in-
dicated in some degree the mechanical reso-
nance of the set materials. The driving pin
of a 540 AW loudspeaker unit was fastened
to the panel under test. Any vibration of the
material was thus transmitted to the unit and
resulted in an electric current. This was
amplified and read by means of a thermo-
couple and galvanometer.
The loud speaker which was used as a
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— Natural tone Quality — All these are essential to
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Sound Screen.
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Descriptive Literature on Application
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source of sound in the reverberation measure-
ments was operated by means of a particu-
lar frequency oscillator over the entire range
of frequencies used in the test, and the deflec-
tions of the galvanometer noted. The stiffer
set materials were found to have a number
of resonance peaks but none of outstanding
amplitude. It can, therefore, be assumed that
there was considerable internal damping in
the materials and that they were adequately
braced. Those materials which had less
stiffening were found to have still fewer
peaks.
MATERIALS TESTED
Ten measurements were made in the first
series. The materials and treatment are
given in the following table. All the ma-
terials were fastened to 2" by 4" studding
braced on 16" centers vertically and 18" cen-
ters horizontally.
The materials were mounted on the stud-
ding by studio carpenters as for the wall of a
set, 12 feet high, totaling about 245 square
feet.
TABLE I
Test Material
1. Veneered Flats
2. Veneered Flats
3. 7/16 inch Masonite
4. 7/16 inch Masonite
5. 7/16 incli Celotex
6. 7/16 inch Celotex
7. Cast Plaster
8. Cast Stone
9. Zonolite
10. Zonolite
Treatment
Papered with crepe paper.
Hard wall paper applied
over crepe paper of Test 1.
Papered with crepe paper.
Test 3 painted with one
coat of studio flat paint,
oil paint.
Papered with crepe paper.
Test 5 painted with one
coat of water paint.
H to l/2 inch hard plaster
applied to burlap. Painted
with one coat thin shellac.
Similar to Test 7 except
plaster has irregular sur-
face.
1/16 to J4 inch Zonolite
plaster brushed over bur-
lap on chicken wire.
Va inch Zonolite plaster
trowled over burlap and
chicken wire.
ABSORPTION COEFFICIENTS
The following table lists the absorption coefficients in per cent of the ten materials tested at
various frequencies :
TABLE II
Frequency
Ve-
Ve-
7/16
7/16 inch
7/16
7/16
neered
neered
inch
Mason-
inch
inch
Cast
Cast
Zono-
Zono-
Cycles
Flats
Flats
Masonite
ite Celotex
Celotex
Plaster
Stone
lite
lite
1
2
3
4
5
6
7
8
9
10
12s
.116
.104
.179
.158
.166
.175
.098
.241
.376
.197
256 :
-.109
.101
.174
.169
.143
.161
.092
.233
.370
.145
512
062
.061
.113
.109
.106
.112
.050
.102
.252
.103
1024
0.81
.071
.099
.090
.111
.111
.069
.146
.230
.078
2048
091
.071
.117
.073
.119
.129
.092
.153
.245 ,
. .063
4096
121
.071
.115
.073
.109
.089
.053
.093
.221
.050
700
180
097
.147
384
084
DETAILS AND CHARTS OF
MEASUREMENTS
Tests 1 and 2 — Veneered Plywood Flats
Curve I — Veneered flats papered with crepe
paper
Curve 2 — Veneered flats papered with hard
wall paper
This test shows the effect of papering ve-
neered flats with two different types of wall
paper. The crepe paper is more porous than
the hard wall paper ; consequently the curves
are similar, with the exception that the flats
papered with the crepe paper absorb more of
the higher frequencies than when covered
with the hard wall paper. The resonance ef-
fect of the wood panel is also evident in the
shape of the curves. The higher absorption at
the low frequencies is probably due to the
mechanical vibration of the veneer panel. The
drop in absorption at 600 cycles is apparently
due to the resonance. From 600 cycles up,
the absorption increased, due to the fact that
porosity becomes of increasing importance as
a factor of the total absorption.
FIGURE 4
Curve I — 7/16" Masonite papered with crepe
paper.
Curve 2 — 7/16" Masonite papered with crepe
paper and painted with one coat of oil paint.
Tests 3 and 4 — Masonite
Masonite papered with crepe wall paper
was measured in this test. Two sets of
measurements were made, one with the paper
unpainted, and the other after applying one
coat of oil paint. The effect of the paint in
reducing the porosity and consequently the
absorption, particularly at high frequencies, is
very clearly indicated. The shape of the
curve is smoother than that for veneered
Tests 5 and 6 — Celotex
Curve 1 — 7/16" Celotex papered with crepe
paper.
Curve 2 — 7/16" Celotex papered with crepe
paper and painted with one coat of ivater
paint.
flats, due to less stiffness and more internal
friction in the material.
This test is on Celotex papered with crepe
Hay 31, 1930
EXHIBITORS HERALD-WORLD
129
paper. Two measurements were made, one
with the paper unpainted and the other after
J one coat of water paint had been applied.
While at first sight is might seem that the
painting had affected the characteristics, it
should be noted that the difference is quite
small and within the possibilities of experi-
mental error ; also, the paper had more op-
i portunity for drying out before the latter test
was made. It is safe to say that the applica-
tion of water paint affects the characteristic
of the paper to no appreciable extent. These
curves, it will be noted, are quite similar to
those of papered Masonite.
Tests 7 and 8 — Cast Plaster, Cast Stone
FIGURE 6
Curve I — Cast plaster (plaster on burlap)
painted with one coat shellac paint.
Curve 2 — Cast stone painted with one coal
shellac paint.
Two tests were made, one on cast plaster
and the other on cast stone. This latter is
similar to plaster, except that the surface is
made irregular in order to represent stone.
The absorption is a function of both porosity
and resonance. While the absorption for the
cast stone seems considerably higher than for
the plaster, it should be remembered that in
the case of the stone, due to its irregularity,
there is about 30 per cent to 40 per cent more
surface exposed.
Tests 9 and 10 — Zonolite
FIGURE 7
Curve I — Zonolite plaster brush coated on
burlap.
Curve 2 — Zonolite plaster trowel plastered
on burlap.
Two types of Zonolite plaster applied to
burlap were tested. In the first case the
plaster was brushed on the burlap, giving a
coat having an average thickness of 1/16 to 1/s
of an inch. This type of plaster is partially
porous. The resulting curve then represents
to some extent the absorption of the rock
wool backing, more especially at the low fre-
quencies. In the second test a coat of
plaster was trowlecl on. This gives a very
peculiar characteristic, absorbing about four
times as much sound at low frequency as at
high. The internal damping is quite high,
and there is no noticeable resonance.
ACOUSTIC ANALYSIS OF SET MATERIALS,
Report No. 1 of the Academy Producers-Technicians
Committee. Published by the Academy of Motion
Picture Arts and Sciences, Hollywood, April 15, 1930.
Made Arcturus Manager
C. E. Stahl has been appointed general man-
ager of Arcturus Radio Tube Company of
Newark and has been elected to the board
of directors. He is a pioneer in radio.
Photophone at Pier
Photophone is being placed in the audito-
rium of the municipal pier at Avalon, N. J.
Even Poland Wants “Talkies,
now
The government opposed them “artificial
art” but the people said, “We want them.”
Every theatre owner in the U. S. A. knows
his public wants them — demands them.
Only QliCStlOn — What turntable to
buy.
Only Answer — Buy the one with the
best reputation — the standard by
which all others are judged— SYNCRO-
DISK. When you hear “Just as good as
Syncrodisk’’ it’s a compliment to
Syncrodisk alone.
Look over some Syncrodisk installations
listen to what the owners say. We’ll give you
a list of houses near you where you can
make any test you wish.
Remember more than 1 ,2t)0 sets in operation
every day.
And
TWO SYNCRODISKS,
TWO PICK-UPS AND
FADER
Complete for Only
$
500
SYNCRODISK JUNIOR
*150
PER PAIR
The Latest at the Lowest Price
If you own a small house — operating Saturday
night and Sunday only; if you need talking
equipment for Town Hall, Grange Hall, School
or anywhere that will support only the minimum
investment — buy Syncrodisk.
Remember the Weber reputation for quality
assures you that this new tone-true, smooth, de-
pendable, sturdy turntable for $150.00 per
pair complete, will meet every requirement or
we’ll take it back.
SYNCRODISK JUNIOR HAS TAKEN HOLD
Twelve orders, with cash, and more than 50 inquiries were received in
5 days after the announcement was made in one publication.
That s what the Weber reputation means. Syncrodisk Junior is sold with
the standard Weber guarantee. “Complete Satisfaction or Money Back."
If you want Syncrodisk Junior for $150.00 per pair, complete with
Pick-Up and Fader, get in line now. Orders filled in order of receipt only.
Export Dept.
15 Leight St.
New York City
WEBER MACHINE C0RP.
59 Rutter St. Rochester, N. Y.
Cable Address
ARLAB
New York
no
EXHIBITORS HERALD-WORLD
May 31. 1930
Iii Attendance at
Pathe Sessions
FROM HOME OFFICE
Phil Reisman
General Sales Manager
J. F. McAloon
Assistant General Sales Manager
E. W. Ballentine
Manager of Exchange Operations
George Byrnes
Van Beuren Public Relations Department
AT ST. LOUIS
CENTRAL DIVISION
Harry Graham
Central Sales Manager
Buffalo Exchange
James Reilly, Manager
G. W. Ferguson J. Krause
E. C. Markens A. Teschemachei
Cincinnati
6". Jacques, Manager
H. R. Callaway N. Le\ ene
C. A. Molte A. Sugar
R. O. Laws
Cleveland
0. G. Ruby, Manager
R. E. Bishop ' M. J. Click
W. H. Windsor A. E. Brauenig
Indianapolis
Harry Graham, Manager
A. W. Carrick G. Levy
N. Humm
St. Louis
W. E. Branson, Manager
M. J. Dunn L. A. LaPlante
J. Noehrn R. C. Mortensen
SOUTHERN DIVISION
E. W. Callaway
Southern Sales Manager
Atlanta Exchange
H. R. Kistler, Manager
C. R. Beacham O. K. Bourgeois
B. A. Wallace S. T. Wilson
F. L. Stowe
Charlotte
R. C. Price , Manager
R. S. Beacham R. F. Brannon
R. S. Mitchell H. Keeter
Dallas
IV. E. Callaway, Manager
H. G. Krumm W. B. Renfroe
S. M. Sachs W. B. Wesley
R. F. Lowman
Memphis
A. M. Avery, Manager
T. Greig M. C. White
N. T. Powers
New Orleans
G. C. Brown, Manager
H. F. Cohen R. E. Pfeiffer
J. Duffy
Oklahoma City
C. IV. Allen, Manager
J. Brainard J. W. Davis
P. Fielding W. R. Pittinger
AT CHICAGO
Harry S. Lorch
Midivest Sales Manager
Chicago
J. J. Clarke, Manager
S. Decker T. E. Delaney
C. Filkins C. R. Lundgren
J. F. Woodward W. R. Drake
Des Moines
Lou Elman, Manager
W. C. Finter J. Raper
N. Sandler Id. A. Kaufman
Detroit
H. Silverberg, Manager
F. Bonnem A. Chapman
E. C. Runkle F. Strubank
E. D. Loye
Kansas City
Ray Nolan, Manager
E. L. Dyson J. Lewis
M. Meyers R. R. Thompson
T. Mazetis
Milwaukee
7 . Greenwood, Manager
W. S. Altland R. J. Baldwin
S R. Chapman O. Caspari
Minneapolis
M. E. Montgomery, Manager
H. S. Dale W. L. Hamilton
W. C. Winters C. Dressel
Omaha
R. S. Ballantyne, Manager
C. E. Cook E. A. Harms
R. W. McEwan T. Ferrand
CANADIAN EXCHANGES
T. W. Brady
Canadian General Representative
H. L. Nathanson
General Manager
W. F. Hayner
Sales Manager
Toronto
Jl . V. L. O’Connor, Manager
C. Ramage A. Laurie
I. W. Blankstein G. Lightstone
Montreal
A. Larente, Manager
B. Kauffman
St. John
A. E. Smith, Manager
E. Whepley
Winnipeg
T. J. Gould, Manager
J. J. Levitt
Calgary
H. Cass, Manager
R. Simmons
Vancouver
G. Simmons, Manager
Conventioneers
of Columbia
L. J. Engel
S. Jacobson
FROM HOME OFFICE
Jack Cohn
Treasurer
Joe Goldberg
General Sales Manager
Rube Jackter
Assistant Sales Manager
J. H. Gallagher
Director of Public Relations
Morris Safier
Circuit Sales Manager
Hal Hodes
Accessories Manager
FROM STUDIO
Harry Cohn
Vice President in Charge of Production
Sam Briskin
Assistant General Manager
AT NEW YORK
NEW ’ ENGLAND DIVISION MANAGERS
J. A. McConville Abe Montague
EASTERN DISTRICT MANAGER
J. F. Sharkey
Albany
H. C. Bissell, Manager
G. A. Woodward
Boston
T. F. O’Toole, Manager
H. Rogovin S. Moscow
P. D. Fox E. H. Anderson
Buffalo
Joe Miller, Manager
C. W. Johnson
Cincinnati
M. White, Manager
W. McCabe M. Spanagel
W. F. LaSance
Cleveland
H. Kaufman, Manager
L. C. Thompson G. J. Becker
R. Morris
New Haven
Louis Astor, Manager
New York
Jack Bellman, Manager
I. Grossman S. Kulick
A. W. Weisman S. Trauner
B. Rappaport M. Fraum
Joe Whitman
Philadelphia
H. E. Weiner, Manager
S. Sugarman F. Shepard
M. Gitlis C. Martin J
Pittsburgh
Joe Wolf, Manager
J. B. Cohen I
C. W. Dickinson I
Washington
S'. Galanty, Manager
J. B. Walsh B. Caplon ; I
O. D. Weens A H. Levy I
AT CHICAGO
SOUTHERN AND MIDDLE STATES
Phil Dunas
Midivest District Manager
Atlanta
L. C. Ingram, Manager
S. M. Berry I. R. Selman I
Ed Heller
Chicago
L. W. Alexander, Manager
W. Baker N. Provencher I
E. W. Johnson C. Phillips I
M. Hankinson M. DeLano I
Indianapolis
A. H. Kaufman, Manager
Sid Gibbs E. R. Slocum j
Charlotte
R. J. Ingram, Manager
D. S. House C. B. West I
Dallas
/. Underivood, Manager
W. Young R. D. Bauer I
W. Williamson
Des Moines
R. E. Peckliam, Manager
A. B. Seymour R. Green I
Detroit
A. W. Boveman, Manager
S. Nathanson W. G. Sturgess |
Sam Gerson
Minneapolis
B. C. Marcus, Manager
D. Latshavv S. Frank
J. H. Jacobs
Omaha
L. C. Durham, Manager
C. J. Riggs D. L. Donelson
W. C. Wallace
Kansas City
L. G. Ross, Manager
W. Bradfield C. A. Jones i
J. M. Flynn H. Gould
Memphis
/. J. Rogers, Manager
R. E. Jones T. B. Haynes
Milwaukee
J. A. Kraker, Manager
N. A. Weinbaum E. E. Hemmings
T. MacAvoy H. Greenblatt
New Orleans
H. Duvall, Manager
J. J. Fabacher
St. Louis
J. C. Osserman, Manager
E. Dunas
AT HOLLYWOOD
L. E. Tillman
W/estern Division Manager
Denver
/. R. Beale, Manager
A. A. Bruce K. L. Bur
B. T. Gale
Los Angeles
W. C. Ritter, Manager
T. W. Drum H M. Lentz
M. J. McCarthy
Portland
C. E. Tillman, Manager
Clyde L. White
Salt Lake City
J. F . Baker, Manager
G. H. Warren ‘ A. W. Baron
H. F. Matthews
San Francisco
P. Weinstein, Manager
H. J. Henrioulle O. L. Olsen
Seattle
Neil Walton, Manager W. H. Bloom
Hay 31, 1930
EXHIBITORS HERALD-WORLD
131
w
THE THEATRE
Attention to Details Is Watchword of Fox
New York Theatres Mardi Gras Campaign
from -the
■firincfline
fox
meurbpoli-ban
playhouses
neu>4orl?/tatedivi/lon
edited bq
moL/erv.
vol. I
february 20, 1930
no. 1
Tom Olsen, editor of “From the Firing Line,” house organ of Fox Metropolitan Playhouses’
New York) state division, has done himself proud these days with the staging of the Divi-
sion’s May Mardi Gras, which as you guessed has something to do with boosting attendance
at the circuit's houses. Here’s a reproduction of the heading of the house organ.
Careful attention to details, allowing
no angle of interest to slip by unused — •
that seems to be the watchword of the
May Movie Mardi Gras Campaign put
on for the Fox theatres in New York
State by the New York State division,
under the direction of H. D. Goldman,
general manager, Herman Starr, divi-
sion supervisor and Tom Olsen, pub-
licity director.
Every tie-up imaginable was suggested to
the managers of the Fox theatres throughout
the state, and every assistance to enable them
to put over their particular campaigns was
rendered. From balloons to clowns beating
drums, from banners to telegrams, from floats
to newspaper layouts, all this and more was
suggested and abetted by this wide awake
group who engineered the thing. It is ex-
cellent in its entirety, the campaign arranged
for the managers, and we herewith print it
in full detail, which is the only way one can
gain a comprehensive idea of the many rami-
fications of this May exploitation stunt.
This is a summary of the May Movie Mardi
Gras campaign, staged during the month of
May, 1930, in the Fox theatres of the New
York State division. The following acces-
sories and aids were given the theatres :
Lobby Decorations
Each theatre was supplied with canvas ban-
ners (36" width, with support and tassels)
and drapes (9' long by 3' deep) for marquee
decorations. These were with the copy “May
Movie Mardi Gras” on a big bass drum being
beaten by a happy clown. A check was made
of all theatres to find just what stock decora-
tions they had. For those not having suffi-
cient to make a gala display, extra pennant
streamers were ordered. Each one was fur-
nished from 400 to 450 balloons. Some of
these were to be used to carry out the gala
carnival idea. The balloons were in assorted
colors and were imprinted, “IT’S MAY
MOVIE MARDI GRAS at all FOX THEA-
TRES.” Also, each was furnished with a
supply of especially made 16" string attached
diamond shaped hangers. These were made
from a wood cut, and bore appropriate copy.
A number of these were to be used for the
theatre decorations, and the balance for out-
side distribution.
A life size compo board cutout of the
standardized happy clown was supplied to
each theatre. They were for use on the mar-
quee or in front of the theatre. Another life
size compo board on tout of a Postal Tele-
graph messenger boy who held a large jumbo
blank telegram from the manager telling of
the event was supplied each theatre. Details
of the general tie-up with Postal Telegraph
will be described later. Each theatre was sup-
plied with an attractive three sheet board with
space for star stills and telegrams. The copy
on the board was to the effect that these stars
were happy that their pictures had been se-
lected for the event. Arrangements for sup-
plying the theatres with the telegrams from
stars and pictures will be described in the
Postal Telegraph tie-up.
General Advertising
All theatres were supplied witli several
hundred window cards bearing the happy
clown and copy in addition, “Shop in Your
Home Town.” These cards were willingly
displayed by merchants. They measured
22"x2 8". Ten tire covers, bearing short
snappy copy on the event, were supplied each
town. The names of the local theatre was
included. The diamond shaped hangers,
described before, were also to be used for
outside advertising. The toy balloons, also
described before, were to be used for outside
advertising at the. discretion of the local
manager. Each theatre received from three
to five thousand Postal Telegrams, signed by
the local manager, for lobby distribution dur-
ing the first week of May. The copy told of
the big event and of the big pictures to be
played. Uniformed Postal messengers dis-
tributed these.
Stickers and Ribbons
Special thumb nail and two column mats
were supplied each theatre for their news-
paper ads. All advertising during May was
to carry either the thumb nail or the 2 column
mat. Each theatre received from ten to
twenty soda fountain strips, measuring
4"x20". They were on gummed stock, and
bore the copy, “Try our ‘MAY MOVIE
MARDI GRAS’ Special.” Parked car tags
were supplied each theatre. Headed by the
scare line, “POLITE NOTICE” they bore
copy of the event. They were slitted to slip
over auto door handles. The theatres re-
ceived from three to ten thousand novelty
combination railroad tickets. They measured
3"x20" and were printed on watered stock,
similar to the regular railroad tickets. They
were folded like railroad tickets and the
catchline was “MAY MOVIE MARDI
GRAS EXCURSION SPECIAL — A L L
AROARD FOR TOY LAND, etc.”
Each theatre received sufficient attractive
ribbon badges for each member of the staff.
The badges were imprinted with MAY
MO VUE MARDI GRAS copy. A large quan-
tity of 2"x2" gummed stickers were supplied
each theatre. In addition to being stuck on
every Postal Telegram delivered in this sec-
tion of New York State, there was sufficient
for other uses at the discretion of the local
manager. All theatre cashiers answered the
telephone during May with “Good Morning,
this is May Movie Mardi Gras at the Fox
Avon” or whatever the case might be.
Screen Advertising
Two teaser trailers, with short, punchy
copy, were supplied each theatre for use from
April 16 to 22. On April 23, a trailer starting
off with “We Promised You a Treat, etc.,
etc.,” and then listing five or six of the out-
standing pictures, went on the screens. This
was to run through April 20. On May 1, a
short lead to the standard Fox presentation
trailer was supplied. Its copy read to the
effect that “this theatre was celebrating May
Movie Mardi Gras.”
A large float, built on an Oldsmobile Truck
chassis made a tour of the circuit from May
1 to May 14. The float was flashily, yet not
cheaply, decorated. The float was routed
throughout the circuit on a rigid schedule, and
every manager prepared some means of mak-
ing the arrival of the float a big local event.
City officials, bands, auto parades, met the
float on its visit to the different towns. Clown
costumes, mummers’ masks, confetti, serpen-
tines and noise makers were carried on the
float for use in the towns through which it
passed. The float was equipped with a bell
chime instrument, and accompanied by a
capable player.
In addition to this, the float carried , from
three to ten thousand numbered 8"x20" her-
alds, with copy on each localized so as to
play up the particular picture playing in the
town the day of the float’s arrival.
The tie-up with Postal Telegraph, made
( Continued on page 134, column 3)
132
EXHIBITORS HERALD-WORLD
May 31, I93(
Newspaper Ad Campaign for “King of Jazz’
The Pre-Opening Drive Prepared by the Fox-West Coast Circuit
This newspaper campaign is presented
through the courtesy of the Fox-West
Coast advertising department, of which
Frank W'hitbeck is the director. In the
next issue will be published a similar
campaign on another Universal picture,
“ All Quiet on the W estern Front.”
FIRST DAY
r | ''HE advertising campaign announcing the
I world premiere of Universal’s “King of
Jazz” at the Criterion in Los Angeles on
April 19, put on by the Fox West Coast the-
atres, might be termed a masterpiece without
any great stretch of the imagination. Effect
works right up into a climax, if a literary con-
notation may be used, but it is certain that
what is being written to fill this space is not
going to enhance the value of the cuts below.
They speak for themselves — and How! (the
FOURTH DAY
same way John Murray Anderson staged the
picture) and it is useless to incorporate any
attempt at criticism.
People have a failing for liking to see things u
grow, whether it be a plant, a building or an
idea. Many think that it isn’t that which in-
terests them, but they find themselves becoming r
impressed with that which has gone before I
and that with which they may compare now.
With the complete number grouped below,
you can very easily see how the idea carried by
these black and whites grew and grew, until
we can imagine people saying, “This must be
a good picture. It’s being advertised enough.”
That is no doubt said many times, but when
the advertising is distinctive, it means some-
thing, and that something ultimately is trans-
ferred to the box office.
Looking at the blacks, which would imme-
diately attract attention on any page, the first
thing that you notice is “King of Jazz,” and
then the two players who are foremost in the
THIRD DAY
FIFTH DAY
SIXTH DAY
EXHIBITORS HERALD-WORLD
133
May 31, 1930
at Criterion in Los Angeles
for World Premiere of Universal Film
picture. Then comes the thought about where
the picture will be shown, which is the Cri-
terion on April 19. The following ads are
cleverly done in the same general manner, but
different enough so that no one passes them
by with the thought that they had seen that
ad before. The change in size is perhaps the
outstanding feature which attracts attention,
and then comes the realization that the copy
is different, the layout different, the “White-
manesque note” being changed and the Spirit
of Jazz (we imagine that is what the lady
typifies) being changed. This doesn’t occur,
of course, to everyone reading it, but they do
know that somehow it is different.
Frank Whitbeck, director of publicity for
Fox West Coast theatres, honors us by send-
ing in every so often just such a layout as you
see below. Sometimes a brief description ar-
rives with it, but in this case none came. Prob-
ably he thought that the group was self ex-
planatory, and we are rather inclined to agree
mAmeles^irlt
as if should be
A WORLD PREMIERE
OtlTEJtlOX
SATURDAY
•r -ft* BOUl
sp. . coroe”""9
t* *»;•&»
wttJV
SEVENTH DAY
with him. Maybe he figured that it was useless
to explain or describe anything to anybody
when it was done out so plainly in Black and
White, and may we reiterate that we think he
figured correctly.
tION
'The King of Jazz"
. . with rotund PAUL
Whiteman . . is the
most glorious spec-
tacle ever conceived
in the mind of man . .
it Is the most colorful
melody romance ever
produced . . it costs
better than a million
dollars . . it has more
clever people than
any picture produced
up to date .. it has more
feminine beauty . .
more ravishingly gor-
geous girls than you
ever dreamed of . .
there is more genuine
entertainment than we
ever thought possible..
'The King of Jazz"
is a picture . . every
inch of it is super-
entertainment . . there
are more novel
ideas in it than you
would expect to find
in five pictures. . .
Believe what we are
telling you'. . Los
Angeles will rave over
'The King of Jazz"
as they never did
before over any
picturel
WORLD PREMIERE
STARTS
TOMORROW
1 ;a I
? ;• A' Uj ' li Ti 1 ^
EIGHTH DAY
Added Attraction
Made Best Bet by
Help of Scientists
Sometimes it is not the featured attraction
that gets the money, but some added attract-
ion needed to round out a bill. This was
true recently when three reels of “Up the
Congo,” sound picture made in darkest Africa,
were shown at the Californio theatre, San
Francisco.
Manager Nat Holt decided that the other
attraction on the bill would draw the regular
patrons and proceeded to make a special
effort to interest nature lovers in the travel
picture. The membership lists of the Sierra
Club and Alpine Club, two local organizations
of hikers and nature lovers, were obtained
and 5,000 special announcements were sent out,
these proving unusually successful in bringing
in added patronage.
The cooperation of the Academy of Science
also was obtained and this organization did
much to spread the news about the picture
among scientific folk. This organization is
planning an addition to its exhibition building
in Golden Gate Park to be known, as the
African Wing, and officials urged the mem-
bership to see the Congo production.
Tin Cans Passport
At Cleanup Matinee
The San Francisco Garden Club, whose
slogan is “Beauty Spots in Vacant Lots,” re-
cently launched a cleanup campaign to clear
all vacant lots of unsightly rubbish and to
keep them clean. It enlisted the co-operation
of the Real Estate Board, the Junior Chamber
of Commerce, the Allied Amusement Indus-
tries, Retail Grocers’ Association and other
city-wide organizations and is endeavoring to
interest the youngsters in the work.
Cliff Work, manager of the Orpheum thea-
tre, placed his house at the command of the
committee in charge of the drive and a tin
can show was arranged for the purpose of
getting the boys and girls together. Three
cans culled from a vacant lot formed the
price of admission and the house was filled,
the matinee being Saturday morning. John
Boles made a personal appearance, the feature
being “Captain of the Guard.”
Why Try to Escape Heat
By Driving Automobiles?
At least that’s what Irving Mack, of the
Filmack company in Chicago, says in one of
his suggestions for trailers advertising the
joys and comforts of the cool theatre. In a
little pamphlet, entitled “If It’s Cool in Your
Theatre,” he gives numerous ideas that may
be conveyed to theatre patrons concerning the
advantages of sitting through a show in a
theatre that is artificially cooled. This is a
big feature in the summer time, and adver-
tising it strongly, he thinks, is bound to pay
dividends.
As a sample of the type of material which
he has prepared, we might quote just one sug-
gestion from his pamphlet. It says : “Why
exert yourself scrambling over the highways
and byways to escape the heat when this
theatre with its modern cooling and ventila-
ting system affords a perfect warm-weather
retreat ?”
Give 3,000 Free Tickets
More than 3,000 boys and girls will be
given free tickets to a special show at
Skouras Brothers’ Missouri theatre, Grand
boulevard and Lucas avenue, St. Louis, Mo.,
at 9:30 a. m. May 31. The show was arranged
by the St. Louis Star in connection with its
annual marble championships. Special prizes,
including loving cups, medals and gold-
mounted taws will be awarded at the show
to winners in the marble tournament.
134
EXHIBITORS HERALD-WORLD
Effective indeed was the lighting display achieved by the management of the Ufa Palast in
Berlin for the showing of First National's “ Sally starring Marilyn Miller. The picture
created a sensation and the exploitation had much to do with it.
Whole Circus Comes to Lobby
To Act Up for Pathe ‘ ‘Swing High ”
[Picture on Pages 96 and 97]
There are many “naturals” of exploitation for putting over Pathe’s, “Swing
High,” but perhaps the kingpin of them all is the one that was demonstrated
to the sales forces at the convention in Chicago, May 21 and 22. A complete
miniature circus, with three rings of riders, animals, clowns and ringmasters,
all in motion, was rigged up in the hall outside the convention rooms at the
Blackstone hotel, and it took most of the hall space at that.
The contraption was just about everything
that the prospective said for it, and it was
pointed out that the miniature circus will he
available to exhibitors, for rental for a week’s
exhibition in advance of the picture for ex-
ploitation in the lobby.
Harry Lorch Sets It Going
Says the prospectus — 20 Acts in Motion —
20. And when Harry Lorch, divisional man-
ager, crawled under the table and started the
phonograph for the playing of the song num-
bers and touched off the starting mechanism,
the entire circus suddenly became very much
alive. And were there acts ! Tight wire
artist, balancing ladder, two-clown teeter-tot-
ter, polar bear, ball-balancing seal, iron jaw-
artists, flip-flop, canopy - statue, balancing
clown and we wonder what else, all in motion.
The circus covers 217 square feet, we’re
told. We didn’t measure it, but do believe it,
anyway. It’s 31 feet long and 7 feet wide.
And there’s a complete circus train, too, on
a double track siding 40 feet long. In the
train are nine flat cars, three stock cars and
three Pullmans.
Seven Tents in Layout
Seven tents are in the layout, a main en-
trance, sideshow, menagerie, big top, cook,
horse and dressing tents. The Big Top is
eleven feet long and five vdde, the tent being
cut away in part, to show the inside acts.
And one of the neatest touches is the employe
asleep atop a wagon.
There’s a band of nine pieces, with the trom-
bone player, drummers and director in motion,
while the music is provided by the electrically
operated phonograph.
The menagerie is a regular one, too. There
are nine cage wagons, elephants, giraffes,
camels, chained in the center of the tent, and
with the elephants’ trunks rambling around,
as elephants’ trunks have had a habit of doing
ever since the first pachyderm and the first
peanut went into conference.
Every wheel on the wagons moves, and the
wagons include the ticket, band, water, dog,
calliope, nine baggage, stake driver, center
pole commissary and electric light plant. The
wagons average 14 inches by 6 inches.
Finally, there is the sideshow, with its gaud-
ily painted canvas.
We rather suspect that Dan Roche, Pathe
exploiter deluxe, had something to do with
the exhibition of the outfit, which officially is
called Hall Brothers’ Miniature Mechanical
Circus, with headquarters at Hamburg, Iowa.
Press Agents “ Ingagi' ’
Gag Gets Publicity and
Also 20 Policemen’s Goat
Twenty policemen and detectives of the St.
Louis police department were hurried to the
vicinity of the St. Louis theatre, Grand and
Delmar boulevards, early on May 13 when a
woman telephoned police headquarters and
stated that a “ferocious baboon” was at large
on Grand boulevard. Unsuspecting the police
hurried to the scene but upon returning to
police headquarters concluded that an enter-
prising press agent had “made monkeys out
of us.”
Babe, a large Indian monkey, in a cage
was part of the lobby display used at the
theatre to expolit “Ingagi,” a thriller of wild
life in Africa, which was featured on the
screen of the theatre that week. The police
found Babe in the room of Mrs. Dorothy
White, a former show girl, in the Colonial
Hotel, 809 North Grand boulevard. Mrs.
White had aroused other guests of the hotel
by fleeing through the corridors and telling of
the monkey’s entrance into her room through
a window. She said she had been awakened
when Babe seized her arm.
Investigation revealed that about 11 p. m.
a man claiming to be from New York regis-
tered at the hotel and took Room 317. He
carried a large box such as are used to carry
dogs on trains.
May 31, I93C
Stressing Details
Spells Fox Successes
In Mardi Gras Drive
( Continued from page 131)
with Mr. N. A. Aaron, district superintendent
at Albany and Mr. J. J. Weed, district super-
intendent at Buffalo, was considered the big-
gest of its kind ever attempted. Postal sup-
plied 100,000 blanks, on which were imprinted
a message of May Movie Mardi Gras signed
by each local manager. Postal supplied an
uniformed messenger boy on duty at all times
for the distribution of these. In five of the
larger cities of the circuit, the typewriting
receiving and transmitting machines for lobby
display, with a young lady operator. These
machines attracted unusual attention, and
many telegrams to the stars of the pictures
shown in the theatre were sent by patrons.
A life-sized Postal Messenger boy cutout
was provided for each theatre, in addition to
a jumbo (large sized) telegram from the
manager telling of the event. These were
for lobby display. In the towns where there
was a typewriting receiving and transmitting
machine, stickers were placed on the envelope
of each telegram delivered by Postal reading
“Send a telegram to your favorite Movie
Star from the lobby of the Fox Avon Thea-
tre during May Movie Mardi Gras.”
In other towns, a 2 "x2" sticker was pro-
vided to be stuck on every telegram delivered.
This sticker, made in the conventional blue
and white of Postal, read, “Help Celebrate
May Movie Mardi Gras at all Fox Theatres.”
Mr. Aaron of Postal was supplied with a list
of stars, pictures, theatres and managers’
names, to be sent to the representative at
Hollywood for the purpose of having the
stars send telegrams to the theatres in which
their pictures were booked telling how pleased
they were with having one of theirs selected
for May Movie Mardi Gras showing. Addi-
tional precaution was taken by the division
office so that there would be no slip-up on
this by writing the executives known person-
ally, asking their co-operation. Preparations
were made for these telegrams, and the star-
stills that were requested to be sent on by
mail, by making special three sheet boards,
as described before. This novel display was
a great attention-getter.
Ice Cream Tie-up
A tie-up was made with the Association of
Ice Cream Manufacturers of New York State
for ice cream parties during the month of
May. As only three or four were possible
on each Saturday, it was not possible to cover
the entire circuit during the month, but many
local tie-ups were made by the managers. The
Ice Cream Manufacturers, members of the
Association, in the various towns, would get
together and supply ice cream in cup or bar
form to present to each person attending the
theatre during the Saturday afternoon per-
formances. In addition, they supplied between
three and five thousand ll"xl4” cards for
their dealers and schools, telling of the event.
For every article sent a manager, a receipt
preceded. Through this system, a complete
check was had at all times on whether or not
a theatre was receiving its material on
schedule. As a result, there was no hitch,
and every theatre had its complete supply of
accessories and aids for use on May 1.
Special Stunts
Through “from the firing line,” the publi-
cation of the division office, suggestions and
advice on how to get the most out of May
Movie Mardi Gras were given, “from the
firing line” issues from April 10 to April 30
were given over entirely to this big campaign.
Co-operative newspaper pages, proclamations
of mayors, special parades. May Kiddie Par-
ties, presentation of enlarged passes. Mothers’
Dav stunts and hundreds of other valuable
business getting mediums are being sent in
from every manager.
May 31, 1930
EXHIBITORS HERALD-WORLD
135
w
THE SHORT FEATURE
Ninety Subjects of One Reel
Coming as FitzPatrick Expands
Ninety subjects, each one reel in length, are to be produced and distributed
by James A. FitzPatrick, president and general manager of FitzPatrick Pictures,
Inc., as the product of the corporation for the 1930-31 season.
JNewspictures
HEARS f METROTONE NEWS NO. 267 — Coast
Guard graduates are welcomed into officers class by
Andrew Mellon, secretary of treasury, at New Lon-
don Academy — Dartmouth he-men now wear shorts
instead ot trousers and knickers — Uncle Sam tests
defenses as bombing squadrons attack coast artillery
forces in "battle” at Aberdeen, Md. — Catholic Con-
gress in session amid ruins of ancient Carthage — -
I Gallant Fox takes Kentucky Derby.
HEARST METROTONE NEWS NO. 268.— Hoover
reviews mighty armadas of sea and air in maneu-
vers off Virginia Capes — Nipponese turf fans flock
to Kyoto Club at Yodo for biggest spring race —
George McManus, creater of “Jiggs and Maggie”
cartoon, makes talker debut — Sideshow rage strikes
Sydney, Australia — British stage dancers take box-
ing lessons.
PATHE SOUND NEWS NO. 44.— Sheiks of the
Sahara hail M. Doumergue, president of France,
on visit to colonial celebration in Algeria — Chicago
firefighters battle spectacular fire at grain elevator
— Sharkey limbers up for clash with Schmeling, Ger-
man boxer — Peggy Hamilton, famous fashion model,
sports fortune of $2,000,000 in gems at jewel fete —
Great Diablo power project rises 388 feet above
river bed near Seattle — Mouth organ experts strut
their stuff in musical competition at Philadelphia —
Gallant Fox wins Kentucky Derby.
PARAMOUNT NEWS NO. 85.— Rar-rah boys go
put-put in outboard race at Syracuse, N. Y. —
Cruiser Verdun brings President Doumergue of
France to St. Nazaire on inspection tour of har-
bors— Max Schmeling signs for Sharkey boxing
battle — Mudlarks hit turf at opening of Belmont
park — Tough guys of jungle go for an outing on
: day off at Karl ITagenbeck’s zoo in Hamburg, Ger-
1 many — -Junior army, 25,000 strong, parades before
Mussolini in Rome — Mermaid frocks of 40 years
ago line up with latest attire for Chicago beaches —
Graf Zeppelin heads for Americas.
UNIVERSAL NEWSPAPER NEWSREEL NO. 40-
Firemen fight $750,000 fire in grain elevator in Chi-
cago— Arab chiefs salute President Doumergue of
France at Algiers — Speedway racers try out two-
man cars for auto classic Memorial Day at Indian-
apolis— Cadets of Military Academy at Havana
show daring cavalry stunts — 25,000 see exciting
pigskin battle at Florence. Italy, as- played by an-
cients— Old “Wild West” and circus feats thrill
Philadelphia crowds — Giant seas sweep Cruiser Salt
Lake in first speed test off Atlantic City.
UNIVERSAL NEWSPAPER NEWSREEL NO. 41-
Cameraman leaps with twenty fliers in mass para-
chute jumps for new record — Recruits of Swiss
Guard take oath to protect papal flag — Horses hurl
cadets into stream during cavalry dash at Pennsyl-
vania Military College — Eva Booth is honored at
golden jubilee fete of Salvation Army — Steel steeds
buck riders in motorbike climb up mountain —
Desert tribes say goodby to President Doumergue
of France after visit — New Y'ork jaywalkers harass
police in enforcement drive — Gallant Fox wins at
Churchill Downs.
KINOGRAMS NO. 5605. — Football game of Middle
Ages is played again at Florence, Italy — Rough rid-
ing is taught students at Cuba’s West Point — -
Rhythmic frauleins of Hanover, Germany, show
how they acquire poise at Loges School — East gets
eyeful of frontier frolic in Philadelphia — Taking a
ride in one of Uncle Sam's speedboats during tests
of new cruiser Salt Lake City — Japanese sword al
most bisects his honorable tummy when Professor
Matsayama gives exhibition of art of just being
missed — Folk of the desert renew pledge of alle-
giance to France in presence of President Dou-
mergue at Algiers ceremony.
KINOGRAMS NO. 5606. — French pay homage to
Joan of Arc at procession in Paris — Twenty jump
from plane to set record for mass use of parachutes
— Old Swiss Guard renews fealty to pope — She has
205 dozen spoons and three over, after collecting
for 37 years — Queen of Holland opens biggest link
in Amsterdam-to-sea canal — It’s gas that makes
world go ’round, in hill climbing, motorboat inter-
coIlegiate9 or with Bobby Dodge’s homemade one
dollar car in Philadelphia — Gallant Fox wins Ken-
tucky Derby.
KINOGRAMS NO. 5607— Beauty reigns in Fiesta de
la Rosas at San Jose, Cal. — Germans building big-
gest of gliders with wing-spread of 72 feet and
with 15,000 parts — Down Broadway a mile on her
toes is the stunt added by Mary Rizzo to New
York’s traffic problem — Swedish release rat from
harrel in ceremony ushering in summer — Fiemen of
Japan pay to Nichiren in temple tradition — Eng-
land’s town criers bell and bawl for championship —
Hoover sees fle6t in sea parade.
Six individual series will be put out, and
in each of them will' be used dialog and music,
while occasionally color also will be added.
The series are as follows :
24 Traveltalks
18 Music Masters
12 Movie Horoscopes
12 Secrets of Success
12 American Holidays
12 Novelties
Nathaniel Shilkret of Radio-Victor will
have personal supervision of all music, includ-
ing orchestras, and of the sound recording as
well.
The expansion of the FitzPatrick organiza-
tion shows itself also in another way besides
the number of short features. Three special
productions of long feature classification will
be released.
First of the long features from FitzPatrick
will be “The Lady of the Lake,” which was
made in the highlands of Scotland, actual
locale of the Sir Walter Scott poem. The
featured player is Percy Marmont.
There is to be a special Scotch symphony as
the synchronized accompaniment for this
production. This symphony is the work of
Shilkret, except for a few folk melodies that
are woven into the work. Shilkret also con-
ducts the Victor Concert Orchestra in playing
this.
There is a male chorus of forty voices, and
vocal solos also are presented as a part of
the presentation.
Entire Programs Made
Of Vitaphone Varieties
Programs made up entirely of Vitaphone
Varieties, with the exception of a newsreel,
are being given by the Fullers at the Gaietv
Boosts Admission
After 25 Cent Trial
( Special to the Herald-World)
KANSAS CITY, May 27.— After
somewhat of a stormy three weeks at
a 25 cent admission price, the Pan-
tages theatre here has boosted the
fee to 50 cents top. With neighbor-
hood houses complaining that they
had bought the same pictures that
the Pantages had on schedule and
would have to play them at admis-
sion prices in excess of those asked
at the Pantages, Louis Charnisky,
manager, was the target of consider-
able criticism. Charninsky declares
that he went back to 50 cents because
the pictures he has booked are too
big to play at 25 cents.
(renamed the Roxy), in Melbourne, Aus-
tralia, and the program runs two hours and
a half. Five or six shows are given daily
and the entire program changes weekly. The
plan calls for only an occasional long feature
while this policy is being given a thorough
tryout.
Columbia Puts Weinberg
In Charge of All Short
Product Sales for Nation
(Special to the Herald-World)
NEW YORK, May 27.— Louis Weinberg,
who has been associated with Columbia as
a special representative for the past six
years, has been placed in complete charge
of the Columbia short product throughout
the United States. Under his supervision
will come the distribution of the “Disney
Silly Symphonies,” “Mickey Mouse,”
“Krazy Kat,” “Talking Screen Snapshots,”
“Photocolor Sensations,” “Columbia-Victor
Gems,” “Curiosities” and “Specialties.”
Weinberg was for a number of years
manager of the Picker circuit. Then he
became associated with the sales depart-
ment of Fox. Weinberg left Fox to become
assistant sales manager for Selznick. His
association with Columbia dates back from
the time when he joined the Apollo force,
the company at that time holding the Co-
lumbia franchise. He left Apollo to become
special representative for Columbia in the
New York territory.
Educational Comedies
Win 100 Per Cent OK in
Review by Public Groups
Nine two-reel talking comedies and three
Educational-Paul Terry Toons, reviewed by
the public groups associated with the public
relations department of the M P P D A, won
100 per cent endorsement last month.
Vitaphone Bookings Touch
11,000 in Play date Drive
Close to the 11.000 mark is the total of
bookings of Vitaphone Varieties in the play-
date drive which had 10,000 as its quota, says
Paul J. Swift, general sales manager of Vita-
phone Distributing Corporation. The quota
mark was passed early in May.
“Match Play ” 4 Weeks Run
The Rialto in New York is showing Edu-
cational-Mack Sennett’s, “Match Play,” with
Walter Hagen and Leo Diegel, under an ar-
rangement which calls for a run *>f at least
four weeks.
136 EXHIBITORS HERALD -WORLD May 31, I93C
w
MUSIC AND TALENT
Publix Now
Units Will Be
Installed in
South, West
Charles Niggermeyer Starts Pro-
duction at New Orleans, Harry
Gourfain in Frisco
By W. S. RUSSELL
In two key spots there is ample evi-
dence that Publix is returning to the
stageshow policy. These spots are the
South and West Coast.
This week Publix made New Orleans
a production base for presentations to
tour Southern cities. Charles Nigger-
meyer, well known producer for Publix,
and Dolly Nutter have arrived in the
South to organize units that will have
four or five weeks time in this territory.
Dolly Nutter will organize four chorus
units with 12 girls in each- The St. Charles
theatre has been transformed into a cos-
tume and scenery studio, and the producing
staff and rehearsal rooms will be located in
the Saenger theatre. The acts will be
booked from New York. Costumers, music
arrangers, scenic carpenters and painters
will arrive in New Orleans in a few days
for the production of the first unit in three
weeks.
With New Orleans opening the units,
they will play Dallas, San Antonio, Houston
and possibly Atlanta. Other Southern cities
are to be added later.
Recently Publix announced the opening
of a San Francisco production department
and sent Harry Gourfain, stageshow pro-
ducer, to the West Coast last month to
start operations.
Apparently Publix realized the necessity
of stage entertainment in their ace houses
in Los Angeles, San Francisco, Seattle and
Portland to compete with the Fanchon &
Marco shows, so this week we are carrying
the first report in months of a Publix stage-
show at the Paramount in Portland. Patrons
at the 4000 seat house reacted most favorably
to the return to flesh and blood entertainment.
It is possible that the West Coast route will
be extended to the Middle Western states.
Incidentally, announcement has just been
made that Skouras Brothers in St. Louis will
return to stageshows at the Missouri theatre.
Under the new policy there will be a master
( Continued on next page, column 2)
Replacing
Charlie Crafts
Of course you know who it is, Charlie Crafts,
the well liked Master of Ceremonies formerly
of the Capitol and Avalon theatres. After a
more than successful year at these theatres
he has left for New York to make a screen
test for the Fox Film Corporation. All who
know him wish him luck and everybody
knows he will soon be seen in pictures.
Charlie will vacation with his folks in the
East for the Summer and leave for the West
Coast in September to start work in earnest.
A farewell party was given Charlie last
Thursday night by the boys in Coffee Dan’s
on Dearborn street and an hour over the
Radio was arranged by A! Beilen for a pro-
gram and farewell speech by Crafts. Many
celebrities were there in honor of Charlie
Crafts Night. Mark Fisher rendered a selec-
tion in the Radio program as did Frank
DeVoe who was appearing at the Palace last
week and many others.
Symphony Orchestra for
Saenger New Orleans
Borris Morros, director general of the Publix chain,
arrived in New Orleans last night and it is reported
will reorganize and augment the Saenger symphony
orchestra. It is probable that another celebrity such
as Professor Rubinoff, who recently made such a hit
as guest conductor of the Saenger orchestra, will be
installed. This will mean a director both in the pit
and on the stage as it is almost a certainty that Ben
Black will be retained indefinitely. Sam Katz, presi-
dent of the Publix chain, is due in New Orleans next
Tuesday and announcements of a number of theatre
and musical changes will be made after his arrival
and conference with Morros.
Stageshows
STAGE SHOWS
San Francisco Fox
Week Ending May 15
Fanchon and Marco’s “Bells and Belles Idea” holds
forth this week at the Fox and both bells and belles
prove entertaining.
The stage show is prefaced by Walt RoesneFs
symphonic arrangement of rose themes in which
“Mighty Lak a Rose,” “Moonlight and Roses” and
“Roses of Picardy,” are blended into a musical gem
and tied together with strains of Kreisler’s “Caprice
Viennois.” A curtain covered with illuminated flow-
ers forms a fitting background for the first two
theme songs and “Roses of Picardy” is ushered in
by the din of battle from the orchestra pit and battle
scenes on the screen. A sharply silhouetted soloist
sings “Roses of Picardy,” followed by a “Mother”
number in honor of Mother’s Day.
The Fanchon and Marco offering is launched with
the appearance before the curtain of a portly gentle-
man who looks very much like a walking advertise-
ment of the Fat Boy Barbecue. He announces the
first number as one reminiscent of Independence Hall
in Philadelphia and seven boy drummers strut their
stuff. They are joined by seven belles in Colonial
costume who dance.
Two girls dressed as Miss Columbia and Miss
Statue of Liberty do an acrobatic dance and an
adagio, with the assistance of the others and the
Independence Hall part of the act comes to a close
with a view of the Liberty Bell and the belles posted
about it.
Fat Boy and a companion, both in outlandish cos-
tume, rid their systems of a lot of timely gags and
the thinner member of the team does a dance to
music from the trenches in the form of “Stars and
Stripes Forever.”
The Dunbar Bell Ringers are introduced and prove
the hit of the show. These four artists get beau-
tiful music from shaking bells of all sizes and sing
the “Bells of St. Mary’s.”
The curtain goes up on a well scene as Fat Boy
ejaculates, “Well, well, well !” Seven belles come
out of as many wells and dance with seven boys,
introducing some novel steps.
The portly master of ceremonies announces that
he wished to introduce a man over whom San Fran-
cisco and Oakland fights. San Francisco claims that
he is an Oaklander, while Oakland claims he is a
San Franciscan. Eddie Hill is given as the man’s
name and Fat Boy walks off and Eddie comes on.
They are one and the same. He proves that he
is a good singer as well as a clever talker and gets
a good hand for his comic songs.
Eddie announces that he has just been married and
introduces his bride. Miss Eva Thornton, who appears
in a bridal costume and sings under a canopy of
wedding bells. The belles and their male escorts ap-
pear in full evening dress and the act comes to a
close in a whirl of fancy dancing.
New York Paramount
Week Ending May 29
HORACE HEIDT AND HIS CALIFORNIANS ARE
THE WHOLE SHOW AT THE PARAMOUNT THIS
WEEK !
Heidt and His Band, after a most successful en-
gagement at Monte Carlo, have returned to New
York with a lot of new numbers, trick stuff and a
new “smoothness” and showmanship which is a
( Continued on page 138, column 2)
UNIFORMS COSTUMES SSSiSUs BROOKS
Hay 31, 1930
i37
EXHIBITORS HERALD-WORLD
RUSSELL
^ SAVS
MUSIC <** TALENT
CHICAQO
Some Happenings This Week And Last. ... A
! farewell party was given to Charlie Crafts last Thurs-
day night by his friends at Coffee Dan’s. There
were assembled a number of celebrities, among them
Mark Fisher, Russell, Cookie, A1 Beilen, Milton Weil,
Charlie Hogan, Sally Sweet, Crafts shadow Art Stiller
I and a number of others. By special arrangement
Charlie was given an hour’s time on the Radio over
WBBM and after Frank Shaw made the introductions
he turned the Mike over to Crafts who thanked and
introduced each of his friends who in turn gave a
great program during the hour. . . . Eddie Freck-
mann’s quartette The Wanderers were on hand to do
a number in honor of Crafts night at Coffee Dan's.
They have recently come to the front and are receiv-
ing very favorable reports both from fans and the
boys in the Wood’s building as well. At present
they are broadcasting over the Columbia Chain pro-
grams over WBBM and also WGN. Eddie Freckmann
to whom they are under personal supervision is re-
sponsible for the singing arrangements you are hear-
ing. The quartette is composed of Sam Thompson,
top tenor, Phil Culkin, baritone, Slim Blackwelder,
basso, and Dillon, lead. . . . The Wilshore Gardens
will open next Thursday night with Eddie Niebaur
and his orchestra offering a new selection of dance
I melodies. . . . The Petrushka Club will also open Sky
Harbor at the Sky Harbor air port five miles west of
Glencoe. . . . Did you hear that Senator Murphy will
be married June fifth to Carolyn L. Smith, a dancer?
. . . Mack Howard will take over the Villa Moret
catalog in Chicago this week. He is very well-known
I around town and should do exceptionally well. . . .
A1 Friedman has recently arrived from New York and
will manage the Chicago offices of Harry Bloom, Inc.
They have opened offices in the Wood’s Building in
room 908. . . . Here is some more good news, Charles
INiggermeyer has left for New Orleans to inaugurate
stage shows of four weeks’ duration to play Dallas,
San Antonio, Houston and New Orleans. The stage
shows will start at the Saenger theatre, New Orleans,
and play four weeks ; the acts being booked out of
New York. . . . Lee Sims and Ilomay Bailey are
called DeMet’s Sweethearts in a new hour just re-
cently signed. They introduced ‘‘Way Down in Deep
Low South” one night last week, it’s a new song by
Carleton Coon for the first time on the air. . . .
July first Ted Fiorito and his orchestra becomes the
opening attraction at Cocoanut Grove in the Ambas-
sador Hotel in Los Angeles. . . . Anita LaPierre who
is appearing with Paul Ash this week' is singing Mil-
Iton Weil’6 song, “I’m Something That Means Noth-
ing to You,” written by Nelson Shawn and Milton
Samuels, Shawn is also the writer of “So Sweet”
published by the Tiffany Music Company with offices
in the Woods Theatre Building. . . . Billy Stoneham
informed me of a new song he has that has been
dedicated to the Gold Star Mothers called “The Gold
Star Mothers Parade” rather appropriate or timely
now that the Government is sending the mothers on
a pilgrimmage to France. . . . Harry Fink, Chicago
manager for Harms is feeling more like himself these
days and is making up for lost time while he was
sick. He has just received a number of new songs
you should look up, they are "My Sweetheart Sere-
nade,” “Bride of the Regiment,” “When Hearts Are
Young,” “Broken Hearted Lover,” “Dream Away”
and “One Life Long Friend.” They also have a
few numbers in "Cuckoos,” the comedy picture cur-
rently playing in the Loop that are knockouts. . . .
Harold Pearl, billed as Hal Pearl at the Fox Sheridan
theatre, has the distinction as Chicago’s youngest or-
ganist. He has garnered a large following in that
North Side house and has developed a style of his
own that’s helping him a lot. . . . Looks like old
times in the Loop with Henri Keates back at the
organ and Ash and his gang on the stage and be-
lieve me both the organ solo and stage shows could
have gone on indefinitely. . . . Lew Lewis and His
Orchestra have opened at the Golden Pumpkin for
an indefinite engagement. . . . Well, 6ad to relate
The Rhythm Wreckers don’t seem able to play base-
ball despite the possibility of them letting Jimmy
Garrigan and Danny Russo win so that they might
give the boys a break and plug their tunes, it's
hardly possible they would let Russo’s team beat
them forty-four to eleven. However they still will
have time to improve before the end of the season.
Paul Ash with part of his old gang and some
new opened at the Oriental theatre last week
and as usual made a big hit with his old
fans who were on hand to greet him. Paul
has earned the distinction of being the only
master of ceremonies for whom a 4,000-seat
theatre was especially built to accommodate
the crowds who wanted to see and hear him.
The theatre that was especially built for Paul
Ash was the Oriental and is celebrating its
fourth anniversary this week.
Stage Shows Return
( Continued from page 136, column 1)
of ceremonies, probably Harry Rose to com-
mence with. Later he will be replaced by
other m.c’s.
Ed Lowry is still going strong down at the
Ambassador theatre, also operated by Skouras
Brothers.
Portland Paramount
Week Ending May 24
This week’s fast stage and pit show at the Para-
mount is a revelation, and brought in a most welcome
increase to the box office. Several new faces were
in evidence including Arthur Clausen, Publix maestro,
and Con Maffie, the new Wurlitzer artist.
“Happy” Phil Lampkin was in his usual happy
frame of mind when he opened with the Portland
Paramounteers in “Moonlight Melodies” bringing in
a number of popular moon songs including the
famous Ganges, followed by, “I Want to be Loved
by You,” and which he and the boys interpreted
it in many of the foreign languages, including
Spanish, German, Chinese and Jewish, as she should
be played ending with Chicago, with two shots in
the dark, and with the return of lights with the
boys on their feet with a cheer, and which was
heartily returned by the increased audience which
practically filled the 4,000 seats.
Several of the Paramount sound views were shown
and with the Paramounteers augmenting the sound
most effectively, and then Arthur Clausen showed
them some masterful conducting in the "Slavic Rhap-
sody.” There were no waits in the big musical
show and Jean Dahlgrcn, billed as the voice of
Paramount sang most pleasantly, “That Man From
the South.” Completing Sunny Daye, popular local
dancer gave her toe dance and bringing in the
Harmony Trio, and then Elsa Behlow Trautner sang
a love song.
Con Maffie, featured organist brought on some
choice organ numbers, and the entire Paramoun-
teers band helped to swell the sound for Maurice
Chevalier in “The Big Pond” rounding out one of
the best week’s entertainment of the year.
IT HAPPENED I MONTEREY
from " KING OF JAZZ"'
iF I HAD A GIRL LIKE YOU
DRIVER or GOLDEN DREAMS
AROUND ™e CORNER'
sY0U’RE the sweetest
GIRL THIS SIDE of HEAVEN*
CHECKS DOUBLE CHECK
kSONG WITHOUT A NAME
"JUST CANT BE
BOTHERED WITH ME/*
Alone with mv dreams1
"WHERE THE GOLDEN
DAFFODILS GROW
You're always in my arms"
-from * R.IO R.ITA"'
UHE A DREAM"
"I LOVE YOU SO*
"SO SYMPATHETIC '
"THAT WAS DESTINY"
"YOUR EYES'
AM I THE ONE Y
IF MY FRIENDS FIND YOU,
THEY’LL STEAL YOU FROM ME
MY REVERIES
CARIBBEAN LOVE SONG
from "HELL HAR.BOR,"
DONALD, THE DUB'
comedy golf song
RAGAMUFFIN ROMEO
from 4 KING OF JAZZ"'
MINNIE %* MERMAID
SONG of the BAYOU'
231 w. 40 st. NEW YORK
138
EXHIBITORS HERALD-WORLD
May 31, 1930
s'
STAGE SHOWS
( Continued from page 136, column 3)
noted improvement over their previous engagements
in this town. Though the “gang” were very good
and proved themselves a good box-office attraction
on their last visit here, their trip abroad has rounded
them out and brought out some ' new showmanship
that even the boys do not realize they have. They
are featured and the sole attraction this week in
the Frank Cambria production, “A Golden Gate
Revue,” a beautiful unit built entirely around
Heidt and His Band. Opening, to a beautiful Span-
ish Mission setting in which the band in collegiate
attire are seated, with college cheers and their (now)
famous crew number. The boys first play and
enact a boat race, with the stage lights fading, and
a motion picture of a scene of two racing shells
flashing on a scrim. Lee Fleming, one of the boys,
next offers just about the most realistic “skating”
dance, in a flicker spot, that this reviewer has seen.
The audience showed their appreciation by good ap-
plause.
A trio of boys next harmoniously sing “Should I”
and then play the same number, first on two French
horns and a sax, then on two cornets and a baby
sax. Heidt then introduces his “chorus” of six boys,
dressed in the approved “Floradora” fashion. They
do a “burlesque” on the “Floradora Sextette,” amid
great laughter from the audience and applause, too.
A cornet solo by Stuart Grow, in which he features
a note about two higher than high C, gains him
a tremendous reception. A “River” medley is next
played and sung by Heidt and the boys, finishing
with a caliope effect and “Three Blind Mice.” which
the entire band sing, with hand gestures. A beautiful
arrangement of “Why?” is next played by the band,
Heidt leading them in a masterly and showmanly
fashion. During the playing of this number, Heidt
and three of the boys, do a novelty bit of playing
two pianos, while rotating and moving.
Heidt then leads eight of the boys in a fast rhythm
tap dance, to a very good reception, and then intro-
duces Lobo and his owner and trainer, Clarence
Moore. Moore has trained Lobo, who is a beautiful
police dog, to do the seemingly impossible, in the
matter of tricks, the dog, showing almost human
intelligence, in fact more intelligence than many
humans. After a tremendous reception for Moore
and Lobo, Heidt and the boys, in a change of cos-
tume come on for their finale number, “The Bells
of St. Mary’s” which they play, first with stringed
instruments and then on chimes and bells, as bells
in the “Mission” peal. They were forced to do the
unusual, at this house, and take a certain call and
an encore of a song, “Johnny Smoker,” a German
song, similar to “Schnitle Baum.” Heidt then made
a very appropriate "speech” amid a tremendous re-
ception from the audience.
St. Louis St. Louis
Week Ending May 23
Bill Robinson, “dark cloud of joy,” a really ex-
traordinary tap dancer, was the headliner of the
week’s stage show. He did amazing things with
his feet and with the ease and grace of the dancing
negro. He displayed a new routine for his running
up and down the stairs, a piece which has been more
widely copied by inferior performers than anything
else in vaudeville.
The WLS Show Boat Company of radio fame was
another stellar attraction of the week. It was a
complete unit in itself, with a singing master of
ceremonies, two girl harmony crooners, some dancers
and a four-piece novelty orchestra.
Gracella and Theodore & Company proved excellent
singers and adagio dancers, while Howard and New-
ton were two ladies who can sing.
Vox and Walters in their ventriloquist show fea-
tured, "The Baby’s Cry.”
New Orleans Saenger
Week Ending May 16
Jimmy Allard, long popular with New Orleans au-
diences is found selling peanuts in the pit when the
Saenger stage show opens and, after considerable
( Continued on page 139, column 2)
Hollywood
Tunes
(Special to the Herald-World)
HOLLYWOOD, May 27. — Backstage talk-
ies have certainly gone to the dogs. Jiggs,
Oscar, Buster and other spotlight hounds
started filming ‘‘The Dog Way Melody” at
M G M. The original music is heard.
* * *
Rube Wolf, brother of Fanchon and Marco,
is here for a vacation. .
* * *
Slim Martin, trombone player, and formerly
with Abe Lyman, will swing the baton and
m. c. the “Ideas” at the Hollywood Pantages.
It opens soon.
* * *
Deprived of his famous cigar by the “no-
smoking” rule on Paramount stages, Ernst
Lubitsch is playing the piano between scenes
for relaxation.
* * *
According to Erno Rapee, “unless a New
Yorker can go Hollywood he had better stay
in the east.” “Going Hollywood” has come
to mean a very dignified process and not the
freakish procedure once attributed to those
words.
* * *
Eddie Foy, Jr., has signed for RKO’s
“Leathernecking.” Irene Dunne and Ken
Murray have featured roles.
* * *
Pearl Eaton and Harvey Clermont inter-
viewed over 100 chorus boys this week at
R K O. 24 got jobs.
* * *
Harry Tierney is in Palm Springs compos-
ing music for the forthcoming “Heart of the
Rockies.” Tierney’s operetta “Dixiana” was
previewed recently and received loud praise.
* * *
Irving Berlin is preparing “Reaching for
the Moon” at United Artists. Bebe Daniels
will play the leading role. Rehearsals begin
in June.
* * *
Betty Compson is the inventor of a system
for revealing a man’s age. Says she: “Upon
hearing a man’s song, add 15 to 25 years to
the age of the song to calculate his real age.
If he hums ‘Waitin’ for the Robert E. Lee’
he is about 33 years old. If he sings ‘Two
Little Girls in Blue’ he is around 40. And if
he chants ‘Little Annie Laurie’ he is either
too old or else drunk.”
* * *
TOM HACKER.
Indianapolis Uses Orchestra
And Organ to Advantage
INDIANAPOLIS, IND. — To encourage early Sat-
urday morning theatre attendance, Dessa Byrd, or-
ganist at the Indiana theatre here, has a regular
Saturday morning "whoopee” program which lasts
for half an hour. The stunt has been destined for
success, judging from the first attendance.
The concert consists of popular tunes of the day
and also old favorites and semi-classical numbers.
Frank Parrish, soloist of the Charlie Davis band,
sings for the concert. Harry Willford, also a mem-
ber of the band, is on hand some of the time to
double with Frank in the singing and fun making.
ADOLPH GOEBEL
THIRD YEAR FEATURED ORGANIST
LOEW’S YONKERS THEATRE
YONKERS, NEW YORK
DEMONSTRATOR FOR ROBERT MORTON ORGAN CO.
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May 31, 1930
EXHIBITORS HERALD-WORLD
139
Before the
Mike
By BOBBY MELLIN
Harry Kogen, well known National Broadcasting
Chain conductor, claims the unique distinction of
having appeared before a radio microphone, in the
capacity of musical director, probably more times
than any other individual. This youthful conductor
has been heard, during the past two years, some
seven hundred times, including the fact that, as far
as Harry can remember, he has never missed a
daily performance — Paul Lewis and A1 Williamson
of the NBC International Relations Department are
considered the best copy writers of radio articles in
this city.
• « »
A new early morning program, “Morning Glories,”
broadcast especially for mid-western stations, is now
heard several days a week from Chicago. Featuring
an instrumental trio of violin, cello and piano, play-
ing the lighter semi-classical type of music, the pro-
gram goes on the air each Tuesday, Thursday. Fri-
day and Saturday morning from 8:15 to 8:30 o’clock,
Chicago Daylight Saving Time. At the present
time, "Morning Glories” is heard only through one
associate NBC station, KWK, St. Louis.
* * *
The Three Chicagocttes, a trio with exceedingly
fine voices, heard once a week over station WIBO,
were featured in the lobby of the Chicago theatre last
week. Theee girls are very clever and should be an
asset to any commercial program — Clem and Harry,
two undernourished boys, being featured over almost
every radio station in Chicago, received over two
hundred telegrams for request numbers, besides bur-
dening the postman with fan mail addressed to these
clever boys, in a recent contest.
* * *
Freddie Rich and his orchestra are broadcasting
over the Columbia System, through station WABC —
Charles Dornberger and his orchestra, featuring the
latest hits of the day, over the same station, besides
appearing at the Hollywood Restaurant — Jack Albin
and his orchestra opened at the Hotel Bossert,
Brooklyn, last week for an unlimited engagement.
This will be the seventh consecutive season this band
will be heard over the National Broadcasting Chain —
Fred Waldner replaced Louis Salerno on the Maytag
program last week — Curt Peterson, whose voice is
heard in connection with a number of important pro-
grams originating from the NBC New York studios,
was formerly a concert singer and teacher of voice
before he decided he would like to become an an-
nouncer— Bobby Brown, announcer at station WBBM,
announces the fact that he would like to change
places with smiling Pat Flanagan, who broadcasts,
daily, the doings of the famous Cubs.
• • *
Phil Levant, popular orchestra leader at the Van-
ity Fair Cafe, will leave this well known night club
some time next month. It is not definitely known
just where Phil will be located, but the Muelbach
Hotel, Kansas City, would not be a bad guess — -
Herbie Kay and his orchestra can now be heard on
the "air” broadcasting through station WENR.
Herbie is practically new in the business and if prop-
erly groomed will be a money maker for the Trianon
interests.
* * «
The National Broadcasting Company officials who
recently made a trip to "No Man’s Land” to hear
Del Lampe and his orchestra were more than pleased
with his music, and if I guess right, Del will soon
be heard over the NBC chain. Del is an accom-
plished musician, being a chip of the old block, J.
Bodewald Lampe, his father, who in his day was the
foremost musie arranger of America, besides having
composed some of our most popular instrumental
numbers.
* * *
Henry Francis Parks, program director of station
WCFL, formerly held the position of first organist
at the United Artists theatre, under the direction of
Leon Bloom, who holds the baton at station WBBM
— Art Kassell and his Kassells in the Air Orchestra
have changed wires, and can now be heard over sta-
tion WIBO. Art has a great band and his marvel-
ous arrangements, should be a treat to the above sta-
tion’s listeners.
STAGE SHOWS
( Continued from page 138, column 2)
back-fire argument with Ben Black, master of cere-
monies, reveals himself as a member of the company,
then climbs to the stage and continues to lure laughs
from those who a few moments ago were ready to
buy his peanuts. Jimmy Allard is a favorite here,
and goes over big.
The stage show, “College Days,” just why so named
has not been explained, is a whale of a summer
entertainment with Ruth Laird’s Texas Rockets, a
bunch of girliee who have not as yet reached the al-
luring age of seventeen summers, or springs if you
would prefer to have it that way, in singing and
dancing socialities.
Possibly the manner in which the boys of the
stage band dress may have something to do with the
naming of the vehicle by Ben Black, for every
mother’s son of them 6ports a striped coat, white
pants, and horrors of horrors, a flaming red necktie
— and Ben is not very far behind them, for he, too,
wears red — not a cravat but a red jersey and white
pants, ankle length.
This week in addition to the business of brass and
string, the stage band dances and sing6, and makes
a good job of it, too.
The feature is Nick Lucas, the crooning troubador
who holds the spot fully twenty minues with melody
and music.
An act on the bill is Joe and Jack Brachard, ath-
letes, who make a most impressive showing. The
lads are sons of Paul Brachard. well-known locally
and throughout the country as well.
Wesley Lord has an unusually entertaining novelty
in "Musical Cameos,” which was well received.
The current film is A1 Jolson in "Mammy.” Un-
derlined for next week is Maurice Chevalier in "The
Big Pond.” Business has been above the average
owing to the adding of vaudeville again.
Kansas City Midland
Week Ending May 16
A stage show which brought in the crowds was the
bill this week at the Midland, headlining Phil Baker.
He is perhaps the most popular performer that has
appeared at the Midland in months. With this accor-
dion, and his jokes, and his "plant” in the audience,
he kept the audience in an uproar of applause as
long as he could be kept on the stage. His humor
was in his own characteristic vein, with plenty of
new jokes.
Alf Loyal’s Dogs proved to be a dog act of un-
usual interest. It was different in that it resembled
an old-time circus act in 6ome respects, and yet the
dogs were so well trained and the act moved so
swiftly that it had a big appeal.
Franklin Ardell and Company played "The Man
from Miami.” The setting was a real estate office
where swamp lands were sold, and the "Company”
proved to be the stenographer.
Joe Fejer and his Orchestra produced music from
real musicians. A group of revue artists added to
the act with songs and dances.
The only indifferent act on the bill was that of the
Misses Hinds and Leonard whose songs were not too
well done.
Indianapolis Indiana
Week Ending May 29
One of the most entertaining stage shows put on
here for months — a show that will please the whole
family and send the kids into ecstacies — was pre-
sented this week. It is called “Puttin’ On the Dog,”
and among the outstanding features are three chorus
numbers in which the girls work with highly trained
canine actors. Two of these numbers are marvels
of beauty, grace and training. They are performed
with beautiful collies. The other, showing no less
training, is a burlesque “mutt” chorus with a group
of nondescript pups.
The star of the production is Sammy Cohen, re-
membered for his comedy contribution to the film
version of “What Price Glory” and a previous visit
to the Indiana stale. Cohen’s big number in the
show is a burlesque of impersonations. He also
works in comedy hits throughout.
Doris Roche, attractive and entertaining, sings two
songs and dances a step or two. Bobby Baldwin is
a singing and dancing master of ceremonies ; George
All, the “Tige” of the stage production of “Buster
Brown” does a dog impersonation.
Barbarina and Pal offer an extremely novel danc-
ing number.
For a well balanced program, both in beauty,
comedy and entertaining value, the show is one of
the best seen here this season.
ORGAN
PRESENTATIONS OF
GREAT SONGS
SMALL SLIDE SETS
(The Ballad Sensation)
A COTTAGE FOR SALE
WHEN THE LITTLE
RED ROSES
(Get the Blues for You)
I'VE COT MY EYE
ON YOU
From ‘‘Show Girl in Hollywood
CONGRATULATIONS
(I’m a Dreamer)
AREN'T WE ALL?
from “Sunnyside Up”
SPECIALS
(Hits From)
HOLD EVERYTHING!
Introducing
WHEN THE LITTLE
RED ROSES
(Get the Blues for You)
SING A LITTLE THEME
SONG
TO KNOW YOU IS TO
LOVE YOU
Medlev of Hits From
'SUNNYSIDE UP"
We Also Have Individual Chorus
Sets for All Our Songs
Write for All Slides and Information to
SAM LERNER, Mgr. of Publicity
De Sylva, Brown &
Henderson, Inc*
745 7th Ave., New York City
140
EXHIBITORS HERALD-WORLD
May 31, 1930
HOWDY, FOLKS — (I think I’m safe in using this,
as it doesn’t appear to be a title that the printer
can fool with). To be truthful, I’m afraid to say,
"Hello Everybody.” as I usually do, for fear the
printer (who must have a grudge against me) drops
the “o” again, as he did in last week’s column.
# # *
I have learned that through the diligent efforts
of Mr. John G. Paine, who is chairman of the
MUSIC PUBLISHERS PROTECTIVE ASSOCIA-
TION, the “bootleg” song sheet “industry” which has
been contaminating the music publishers throughout
the land, is gradually becoming extinct.
* * #
Marty Bloom, the genial and hustling general man-
ager of Gene Austin, Inc., jumped all over me when
he read the “Radio Survey” in this column, last
week. It happens that the third best plugged song
on the list, “Be Careful with Those Eyes,” is pub-
lished by the firm of Gene Austin, Inc., and not by
Santly Bros., as stated. Incidentaly, this number
was written by Harry Woods, the young fellow who
has written many popular “hit” tunes, such as, “A
Little Kiss Each Morning,” “Red, Red Robin,” “Me
Too” and many more. It is unusual to hear of a
small firm getting third place in a radio listing and
they deserve plenty credit for it, because, first
they have a hit in “Be Careful with Those Eyes,”
second, a president who is capable and tireless, and
a general manager who is a hustler.
. * *
Among those in the special contingent of Fox
heads and on the same train with the new president,
Harley L. Clarke, and the general manager of the
company, Winfield R. Sheehan, now on the west
coast, was Pat J. Flaherty, head of the Fox Music
subsidiary, the Red Star Music Company, Inc.
Mr. Flaherty is determined that his trip be any-
thing but a vacation for him. During his sojourn
in Movietone City, he will confer with the music
staff and will deliver to Fox branch managers and
department heads an important message with the
object in view of obtaining the most satisfactory
results possible, for eongs in Fox picture product.
Mr. Flaherty has, as one of his main objectives,
the conversion of every Fox man into a Red Star
representative. He will study the 1930-31 schedule
product and lay plans for the exploitation of the
songs included in these productions. With his in-
fectious smile and engaging personality, Pat will
doubtlessly add numerous names to his already wide
coterie of friends in the music, theatrical and sports
world, on the Pacific coast.
* * $
“Fan Mail” has finally invaded the song writers
field. A1 Dubin and Joe Burke, writers for Warner
Brothers and First National pictures, are the first of
the writers to receive fan mail. Many of these let-
ters come from women and indicate that music hath
charms, etc. Occasional letters are received from
men, but these are more direct. One man inquired
how much it would cost him to learn to write hits
as successfully as Dubin and Burke. Funny concep-
tions some people get of an industry, eh ?
, * *
RADIO SURVEY
Week Ending May 24th
Taken from the five important New York stations,
WEAF, WJZ, WOR, WABC, WMCA.
Times
"If I had a Girl Like You” (Feist) 33
“Telling It to the Daisies” (Remick) 27
“Blue Is the Night” (Robbins) 26
“I’m in the Market for You” (Red Star) _. 24
"With You” (Berlin) 24
"Across the Breakfast Table” (Berlin) 22
"I Never Dreamt” (Santly Bros.) 21
“Dancing with Tears in My Eyes” (Witmark).. 20
“Moon Is Low” (Robbins) 20
"Jteminising” (Remick) 19
ORGAN SOLOS
Art Thompson (Ritz theatre, Clarksburg, West Vir-
ginia) offered as his solo for Mother’s Day, an origi-
nal idea entitled “A Tribute to Mother.” He had a
beautiful set of lyrics set to the tune of “Mighty Lak’
a Rose,” telling the audience what Mother’s Day
should mean to them, and emphasizing the fact that
every day should be Mother’s Day. After the short
"sermon” set to music. Art continued with the
numbers of “Mother of Mine” and “You Are a Won-
derful Mother.” The whole solo was very quietly played
and the combinations Art used, made one realize
that he knows his 6tuff. Thompson always has had
a wonderful following in this city, and the applause
he received at the end of his 60I0, showed without
doubt that he isn’t letting down a bit.
Kenneth Wright (Lloyds Menominee, Mich.) used
as a solo last week, a Community special, featuring
the following tunes: “Hanging on the Garden Gate,”
“Happy Day6 Are Here Again,” “Chinnin' and Chat-
tin’ with May,” “Sitting on a Doorstep,” and
“Watching My Dreams Go By.” The novelty was
interspersed with gag words to the tune of “Hot
Time in the Old Town Tonight” enticing the audience
to sing — which they surely did. Darned nearly took
off the roof! It was at his playing of “She Couldn’t
Say No” and “Watching My Dreams Go By” being
its theme-song, the audiences were very powerful in
their singing, especially of this last tune, and very
thunderous with their applause! In fact they ap-
plauded after the spot was out and the next bill
was on. This is unusual for this crowd, though they
are always appreciative.
Dwight Brown (Texas, San Antonio) offered as his
organ solo an original idea entitled, “Radio Friends
I Have Known,” which went over in a great way
and pleased the natives to the utmost.
Brown’s radio friends were flashed upon the silver
screen in this order: Paul Whiteman: John Philip
Sousa : Rudy Vallee ; and several other noted stare
of the air who are close friends of Dwight’s.
As each name came on the 6creen, Dwight Brown
played the strains of the songs that made his radio
pals take first base in the amusement world.
Harold Riedcr (Newark, N. J., Branford) presented
a lively, interesting and timely solo, in his “Play
Ball” presentation. Using a full stage screen, on
which a ball grounds was seen, Rieder had a large
baseball as a background for his slides. Rieder orally
explained that he was the pitcher and the audience
were “up to bat.” The way the audience sang the
songs, regulated the runs for the team, which hap-
pened to be the Newark Bears. The audience got to
base with, “I Love You, Believe Me,” gained an-
other with, “Telling It to the Daisies,” made the
bases full with, “Have a Little Faith in Me” and
made a home run with “Hangin’ On the Garden
Gate,” of course winning the game for the “Bears.”
An enthusiastic reception was accorded Rieder.
Jack Meyer (Brooklyn, N. Y., Fox Carlton) offered
a “Song Review” as the title for last week’6 organ
solo, and had everyone in the house singing to it.
Opening with a special vereion of “I Want to Be
Happy,” which, incidently, is Meyers’ theme song, a
slide next asked if there were any “Helen Kanes”
in the audience, and if there were, they were to sing
“Sweeter Than Sweet.” A special slide with the
words, “Boop, boop da doop” after each regular line
of the song, had everyone in the enthusiastic mood
and each of the following songs was lustily sung by
them: “Sunny Side of the Street,” "Around the Cor-
ner,” “Exactly Like You,” “I Wonder What’s Be-
come of Sally,” and "If I Had a Girl Like You.”
The usual fine reception was given him.
Art Thompson (Ritz, Clarksburg, W. Va.) The
organ solo being featured at the Ritz the rest of this
week is "A Song Story” in which Art Thompson
cleverly tells how A1 Dubin and Joe Burk, writers
of “Tip-toe Through the Tulips” and “Painting the
Clouds With Sunshine,” were inspired to write their
latest hit number, "Dancing With Tears in My
Eyes.” This stunt is a new one and while not one
of Art’s original solos, may well be considered as
another hit. .
A few organists are going back to work and I
wouldn’t be a bit surprised to see many back on
their featured jobs by September.
Jim Thomas is now at the Paramount, Omaha,
Neb.
Joe Alexander is at the Stadium, Woonsicken, R. I.
“Win” Danielson is soon to open the new Para-
mount, Salem, Mass.
Don Williams is at the Fox Marlboro, Brooklyn,
N. Y.
Yours, for a better golf score,
BEST SELLERS
Week Ending May 24th
No. i
“When It’s Springtime in the Rockies’’
— (Villa Moret ).
No. 2
“Stein Song”- — (Carl Fisher).
No. 3
“Moon Is Loro” — (Robbins Music
Corp.).
No. 4
“Dancing with Tears in My Eyes” —
(Witmark & Sons).
“I’m in the Market for You” — (Red
Star).
“Under a Texas Moon” — (Remick
Music Corp.).
“Cottage for Sale” — (De Sylva, Brown
& Henderson).
No. 5
“If I Had a Girl Like You” — (Leo
Feist).
“Sing You Sinners” — (Famous Music
Corp.).
“ With You”— (Irving Berlin).
“Telling It to the Daisies” — (Remick
Music Corp.).
“Should I” — (Robbins Music Corp.).
“It Happened in Monterey” — (Leo
Feist).
No. 6
“There’s Danger in Your Eyes” —
(Irving Berlin).
“Song Without a Name” — (Leo Feist).
“Sweeping the Clouds Away” —
(Famous Music Corp.).
“Only a Rose” — (Famous Music
Corp.)
“RICH MAN, BEGGAR, PAUPER, KING”—
(Harms, Inc.) — A big thought in song. After all
we are none of us far apart. Lyric is excellent and
so is the tune. By the way, this was written by two
Chicago boys. Words by Charles Newman, music
by Larry Shay.
* * *
“ARE YOU ASHAMED OF ME”— (De Sylva,
Brown & Henderson) — A pretty thought with a good
tune. It happens in every day life, too. Lyric by
Sammer Lerner, music by AI Hoffman.
* * *
“DANCING WITH TEARS IN MY EYES”— (M.
Witmark & Sons) — This song originally written for
a picture, became a plug song instead. It’s a beau-
tiful song and should develop into a big seller.
Lyric by Al Dubin, music by Joe Burke.
* * *
“IF I HAD A GIRL LIKE YOU” — (Leo Feist,
Inc.) — The writer, at one time a Balaban & Katz
producer, now in New York with the home office,
has a real big song here. Both the lyric and melody
are great. Look for it to be a big 6ong. Words
and music by Louis W. McDermott.
* * *
“GIVE YOURSELF A PAT ON THE BACK”—
(Santly Bros., Inc.) — An English song now being
plugged by an American publisher, is an optimistic
song that is different. We need these songs right
now to over-balance the depression we are having.
Written and composed by Ralph Butler and Raymond
Wallace.
* * *
“INTO MY HEART” — (Robbins Music Corp.) — A
Spanish song that is in the new Ramon Novarro
picture, “In Gay Madrid.” Is a very pretty song by
two well known writers. Lyric by Roy Turk, music
by Fred Ahlert.
* * *
“DEAR HEART” — (Lewis, Manne, Butler, Inc.) — ■
A local firm has a good song here. Looks commercial
and with the proper amount of plugs should sell.
Words and music by Jules Herbeveaux, Max Siegel,
Gertrude Lincoff.
— «. ~ ^
May 31, 1930
EXHIBITORS HERALD-WORLD
141
Shortened Sound Feature Adds
New Worry for Ohio Exhibitor
Variable Footages Cause Paradox of Making Theatre Owner
Wrong When He’s Right — Then There’s the Added Problem
Of How to Forecast Eliminations by Censors
[By Special Correspondent to the Herald-World]
CINCINNATI, May 27. — Ohio exhibitors, already heavily burdened with
such problems as drastic censorship by the state Board, Sunday blue law
agitation, which in some localities is assuming alarming proportions, and
other legal impediments, now are confronted with another vexing condition
to add to the sum total of the vicissitudes which go to make up the life of the
exhibitor in the Buckeye state. The latest wrench in the machinery has to do
with shortening the sound feature.
Upon the proper length of the sound fea-
ture, viewed from the standpoint of audi-
ence reaction and consequent reaction on the
exhibitor, depends much more than the rank
and file may imagine. Exhibitors have ex-
pressed themselves in effect that this is rapidly
becoming a booking hazard to contribute its
quota to the other complexities which are the
bane of those who are charged with the re-
sponsibility of arranging the theatre’s pro-
grams.
Wrong When He’s Right
Variable footages in the sound feature
cause the paradox of making the exhibitor
wrong when he is right. On the one hand,
the sound feature of decreased footage neces-
sitates booking at least one, and sometimes
two or more additional shorts. This means
that the program, more often than not, will
run considerably over two hours, the allotted
time of the average program.
Here the exhibitor loses on two counts. He
is unable to get the quick audience turnover
necessary to keep him from seeing red and
writing red, especially in cases where the seat-
ing capacity is limited. Moreover, the patron
leaving the theatre after an unusually long
program experiences a sense of mental and
often physical fatigue. If this practice con-
tinues it operates against the theatre because
the patrons will seek other houses where the
program gives them relaxation instead of the
opposite effect. Exhibitors have told the
writer that on more than one occasion a
patron has complained that the programs were
too long.
When Patron Leaves Early
Another angle also presents itself. Where
a patron has sat through the greater part of
a lengthy program, and has become weary by
reason thereof to the point of leaving before
the end, it is often noticed by those seated
nearby, who may have recalled that this par-
ticular patron came in after they did and left
before seeing the entire bill. The logical con-
clusion is that the departing patron did not
like the picture, which does not constitute the
best of propaganda in word-to-mouth adver-
tising for the house. This is probably a far-
fetched possibility but a possibility neverthe-
less, particularly in the smaller community
where the “picture show” is often one of the
main topics of discussion in b'ackfence con-
ference among the neighbors.
On the other hand, where the sound feature
is unusually long, necessitating elimination of
shorts excepting possibly the newsreel, in
order to get quick turnover, and keep from
wearying the audience, some patrons will be
inclined to feel that they have not received
full return for their admission, which again
acts as a boomerang for the exhibitor.
And What About Eliminations
Granting, however, that the unusually long
feature is the exception rather than the rule,
the exhibitor, or the one delegated to do the
booking, must needs do some accurate cal-
culating if he would have his programs run
for anything near the prescribed time in order
to “keep peace in the family.” There is a
hidden factor with which he must reckon.
That is the promiscuous eliminations by the
censor board, which makes the footage fluc-
tuate. Therefore, it is almost a case of shoot-
ing in the dark to arrange a program, with
addition or elimination of shorts, to make the
time anything near satisfactory to both the
exhibitor and the audience.
The fickle and uncompromising public sel-
dom, if ever, considers the obstacles which
beset the path of the exhibitor. His is con-
sidered a life of ease— the proverbial “bed of
roses.” The fan sees him in the lobby, his
face wreathed in smiles, with apparently noth-
ing to do but count his money. But could
these same fans divine his thoughts, or watch
his facial expression when he checks his box-
office, it would often be a different story— and
one of the contributing factors to the dis-
torted facial expressions probably followed by
sleepless nights is because his patronage is be-
ing diverted on account of his programs being
too long or too short — tiring his patrons in
one case, and “short weighting” them in the
other — for which he considers the decreased
and varying footage of the sound feature
largely responsible.
Feature T wo Stage Shows
In Paramount Puhlix Hour
( Special to the Herald-World)
NEW YORK, May 27. — Two stage shows
were the feature of the Paramount Publix
hour last Saturday night, broadcast over
station WABC. Paul Ash and his stage
show made up a portion of the hour, broad-
casting from Chicago, and among the enter-
tainers were David Mendoza and the
Paramount orchestra; Jesse Crawford, solo
organist; Marcia Freer, mezzo-soprano;
Foursome quartette; Fred Vettel and the
Giersdorf Sisters.
“Chicago Theatre” Is Our
Name, Says Grind House
A suit for an injunction has been
Bled, at the request of the Halquist
Brothers, who operate a small show
house at 614 S. State street, Chicago,
to establish that the Chicago theatre
is located at the above address
rather than at State and Randolph
streets, as Balaban and Katz allege.
The brothers claim they have called
their theatre the Chicago theatre for
20 years, and that the act of using the
same name for the N. State street
house has ruined their business.
Thomas of Sono Art
Goes to Hollywood to
Line up 1930-31 Plans
(Special to the Herald-World)
NEW YORK, May 27. — Harry Thomas,
vice president in charge of distribution for
Sono Art-World Wide, has left for Holly-
wood, where he will effect arrangements
for lining up the Cruze productions for the
forthcoming season’s program.
Thomas said that a policy of expansion
in the company’s exchange system is under
way to meet the wider sales horizon which
in his opinion the new line-up will warrant.
Oldtime Exhibitor Once
Again in Show Business
(Special to the Herald-World)
SAN FRANCISCO, May 27.— Emil Kehr-
lein, Sr., a pioneer California exhibitor who
has spent the past several years in travel in
Europe, has returned and has re-entered the
amusement field, having taken over an interest
in the Regent theatre, Oakland, Cal. This
old-time exhibitor is recognized as a pioneer
in the better theatre movement. He engaged
in the business when store showhouses were
the rule and built the Kinema theatres in
Fresno, Oakland and Los Angeles, houses
considered far ahead of the times. A new
chain of intimate audien houses is planned.
Anti-Sunday Show Bill
Is Vetoed by Governor
(Special to the Herald-Wodd)
JACKSON, MISS., May 27. — Governor
Bilbo has vetoed the bill to prohibit Sun-
day shows and baseball entertainments in
a few coast and river communities. The
measure, modeled along the Prohibition
law, would deprive offenders of the right
to trial by jury, the governor declared.
Mississippi generally observes a “blue
Sunday.”
$ 30,000 Blaze Destroys
Theatre Near Show Time
(Special to the Herald-World)
ALBANY, May 27. — The Pastime theatre
at Granville, N. Y., burned to the ground
last week, with a loss of about $30,000. The
origin of the fire is a mystery.
The blaze was discovered shortly before
the theatre was scheduled to open for the
evening show. The flames are said to have
started near the stage
Cooper Appears on Cover
Of Saturday Evening Post
(Special to the Herald-World)
NEW YORK, May 27. — Gary Cooper,
Paramount cowboy star, posed for Norman
Rockwell, and has his picture on the cover
of last week’s Saturday Evening Post.
This is perhaps the first time that such a
distinction has come to a screen star.
Women Without Men
At Harem Matinees
(Special to the Herald-World)
BEY RUT, SYRIA, May 27.— Spe-
cial harem matinees are being given
at a local moving picture house here,
during which time no man is allowed
to enter within thirty yards of the
theatre.
Hollywood Magazine to
Fawcett Publications
( Special to the Herald-World)
NEW YORK, May 27.— Along with the
purchase of nine other magazines, the Faw-
cett Publications, Inc., has purchased the
Hollywood magazine, a national fan maga-
zine, the ownership of which will pass to
Fawcett with the August issue.
142
EXHIBITORS HERALD-WORLD
May 31, 1930
Public Turning Against Blue Law Meddlers
Inconsistencies of Busybodies, Declares Flury, Are Resented by Americans as Umvarranted Interference
By Henry Flury
President of the National Association Opposed to Blue Laws
[Concluded from issue of May 17]
ALL over the United States, the com-
mon people are rising in active and
determined revolt and wherever they
have competent leadership and organiza-
tion, they have won in the fight against
the narrow-minded intolerant minority.
This change in sentiment is becoming evi-
dent more and more at the ballot box through-
out the country. In the first half of my article
which appeared in the Herald-World issue of
May 17, I referred to the national aspect of
the problem of blue law bigotry and to the
situation in several states. In concluding the
article let us complete this birdseye-viewing of
the activities throughout the country.
In Florida, quite a lot of cities and vil-
lages are voting on Sunday movies. At Live
Oak, in an election, 142 persons voted for
and 108 against Sunday shows. Ir. Sebring
and Bradenton Sunday movies will come up
for decision shortly by vote of the people.
Public Sentiment Changing
In Idaho, by an overwhelming vote of
the citizens of Buhl, that city decided to
open its picture houses on the first day of
the week. The vote was 594 in favor and
172 against. This was a complete reversal
of the vote three years ago and shows how
public sentiment is changing on this matter.
One argument urged in favor was that every
other town in southern Idaho has them.
The argument set forth by the opponents
was that “Buhl should be kept the excep-
tional city of Idaho where the word of God
is honored.” The latter argument ap-
parently had little weight with the intelli-
gent citizens, in spite of the prolific news-
paper ads and bill board displays of the
self righteous prudes and puritans.
Iowa shows many signs of human regen-
eration and return to normalcy. Sunday
shows are being voted on in many cities of
that state. Belmond had a special election
and voted 379 for, and 115 against. Bloom-
field voted overwhelmingly for Sunday
silver screen showings. Likewise have Britt,
Forest City, Kanawha, Clear Lake, Hum-
boldt, Garner, Keota and some other towns.
In Garner, the W. C. T. U., the Methodist
and United Presbyterian churches cam-
paigned in vain against the sensible Sundav,
according to the Des Moines Register. In
this town the city ordinance against Sunday
shows was repealed — a sign of returning
sanity that many other places are beginning
to show.
Gradual Removal of Bans
An illuminating editorial from the alert
and well-edited Des Moines Capital of
February 28 takes note of this tendency
when it states: “Regardless of the cause,
it is interesting to watch the gradual re-
moval of bans against Sunday motion pic-
tures in Iowa. Of the three towns that
already have voted on the question in 1930,
all have approved the Sunday movie.
Among the communities which held special
elections last year, five approved the shows
and two rejected them. It is plain that no
moral issue is involved in these referen-
dums, in the minds of the majority of
voters.
“Religious and reform organizations gen-
erally have been lined up against the Sun-
day movies, but the people are turning to
them throughout the country whether
wisely or not. The argument of Sunday
movie supporters is that with paved high-
ways and fast autos if they cannot be seen
at home they can be seen in some nearby
city. This argument seems to have proved
effective in eight Iowa cities out of ten.”
Kansans Rubbing Eyes
Even in Kansas, intelligent people are
rubbing their eyes and coming out of their
coma. In Olathe the question of Sunday
movies is before the commissioners. In
Emporia, the same matter is receiving vigor-
ous attention. The Men’s Club of the local
Episcopal church has sponsored three movie
shows each Sunday at a theatre. The thea-
Wales Says Bobby Showed
Him How to Beat Doug
If Douglas Fairbanks wants to beat
the Prince of Wales in their golf
match next June, he’d better get
chummy with some golf champion.
For the prince has got pointers from
no less a linksman than Bobby Jones.
The future king of England admitted
that last Sunday, according to press
dispatches, to the professional at the
course at Touques, near Paris, where
he played Col. E. R. Middleston.
He said that in his game with the
American open champion, who is in
England for the British amateur title
tournament, Bobby showed him some
new tricks of the game and that as a
result he expects to trim the United
Artists screen star in their next en-
counter.
tre has been filled for every show and the
church has made more than $100 a week
for its building fund, the Topeka Capital
states. The old blue law is evaded by not
charging an admittance fee but two large
signs hanging by the box office suggest a
donation of not less than 35 cents.
Some of the other churches got “het up”
over what they considered an unfair method
of garnering the loose shekels of the
righteous. They preached hot sermons
about it. Rev. O. M. Showalter, Baptist,
took the juicy text: “Drunkenness, Jazz,
and Sensuality.” Rev. C. L. Hovgard,
Methodist, took for his text against the
Sunday movie: “The Jews.” I suppose he
attributed the downfall of the Roman
Empire to them and predicted a like fate
for Emporia. Is it any wonder that the
population of Kansas remains stationary?
Turning to the “benighted South,” in Ken-
tucky, according to Exhibitors Herald-
World of March 4: “Fights are breaking out
in many parts of the state regarding en-
forcement of the old blue laws prohibiting
Sunday picture shows.” For several weeks,
Ashland, Kentucky, theatres have been op-
erating and have some cases pending against
them in the courts, although businessmen’s
juries have thrown out all late cases, con-
tending that there was no violation of the
law (probably somebody circulated the de-
cision of the Vermont Supreme Court).
Pikeville is now in the same fight, a theatre
owner having been fined fifty cents for each
of four performances on Sundays. Even in
the hamlets and mountain towns the people
are demanding Sunday shows.”
Writer Sees Inconsistency
S. P. Gresham, writing in the Louisville
Courier Journal, February 21, says: “If the
advocates of the Sunday closing of theatres
base their stand upon that being the general
rest day, they will not be consistent, be-
cause there are large numbers of people
regularly employed on that day. Trans-
portation lines, public utilities, hotels, apart-
ment houses and domestic service employ
thousands. Then ther.e are the preachers,
musicians, members of the church choirs
who are on duty during Sunday. It may be
that some of these are deprived of their
rest day. The law would be puzzled to
decide what was essential work. If the
laborer seeks entertainment, let him have
it, so long as it does not molest others. It
seems to me that the theatres offer as
innocent entertainment as joy riding in
autos, road houses, sports, or card games.”
An interesting sidelight on the Pikeville
case was the fact that the returns from the
Sunday movies were donated to charity, to
buy milk for poor kids. Judge Ratliff
would not allow the criminal Grover C.
Scott of the Liberty and Weddington thea-
tres to testify that he gave the funds to
charity. Evidently, even the wording of the
old blue law that acts of “charity and neces-
sity" were excepted has not made any
impression on some judges and clerics.
:
Moving Van Driver Arrested
Maryland has always been ridiculous
when it comes to enforcement of silly anti-
quated blue laws and it is not surprising
that just a few days ago the O’Brien Isbels,
moving into Baltimore with their household
goods from Cumberland, ran afoul of the
Sunday law when the driver of the van
containing the Isbel furniture, unloading at
102 N. Hilton street, was arrested for work-
ing on Sunday.
John M. Whitmore, chairman of the
Maryland branch of the National Associa-
tion Opposed to Blue Laws, suggests that
the criminal probably will be placed in the
stocks or fined.
Against Well Oiled Machine
A year or so ago, the Lord’s Day Alliance,
which is the watch dog (or dog in the
manger) of the first day of the week, called
for a “war chest” of a million dollars to
saddle a nation-wide blue law upon defence-
less Americans. Just how much money was
raised, I do not know, but certainly when-
ever there is a blue law scrap on anywhere,
there always seems to be plenty of money
to finance publicity and high priced legal
talent. The point is that this Lord’s Day
Alliance is well organized, well financed and
wide awake. Its leaders are men who are
wise to the ways of the world and usually
seasoned ecclesiastic politicians.
It would be impossible here to go into all
the ramifications of the blue law situation,
but certainly the evidence points to the fact
that the unorganized mass of citizens are
up against a well disciplined and smoothly
oiled machine. They cannot hope for suc-
cess unless they organize under the banner
of some wide-awake militant anti-blue law
group like the National Association Op-
posed to Blue Laws with headquarters in
the Hamilton hotel, Washington, D. C. The
nominal dues are $1.00 a year. By building
up a strong organization to fight the strong
bluenose machine, success and freedom for
the traditional American principle of indi-
vidual liberty will be achieved. If the blue-
noses meet with no resistance, they will
saddle still more irritating censorships upon
the people.
M
May 31, 1930
EXHIBITORS HERALD-WORLD
143
CLASSIFIED
Advertising
Ten cents per word, payable in advance. Minimum charge,
$1.00. Copy and checks should be addressed Classified Ad Dept. ^
Exhibitors Herald-World, 407 So. Dearborn St., Chicago, 111.
The Recognized National Classified Advertising Medium
Sound Equipment Bargains
BUY AT LOWEST WHOLESALE PRICES—
BRAND NEW MERCHANDISE — Sound-on-Film
Heads $198.30; Rochester-Built Turntables, $69.50;
Samson Pam, 250 Amplifiers, $54.45; Audak Profes-
sional Type Pickups, $17.95; Speedometers, $9.95;
Wright-DeCoster Speakers, $29.40; Jensen Speakers,
$17.80; Exponential Horns, $48.80; Giant Exponen-
tial Units, $46.35; Constant Faders, $13.90; Guaran-
teed Tubes, 50% off; Photo-cells, $9.95; G. E. Exciter
Lamps, 98c; Optical Systems, $29.50; Head Amplifiers,
$29.60; Synchronous Motors, $29.50; W. E. Approved
Sound Screens, $49.00. Write us your needs. Ad-
dress Service-On-Sound Corp., 1600 Broadway, New
York City, N. Y.
DA-TONE sound screens a foot, 60c. Beaded sound
screens a foot, 75c. Synchronous 54 H.P., motors,
$5 0 0 0. 54 HP. variable speed motors, $27.50. Large
hub two-thousand foot reels, $2.00. Imported Mirror
Arc mirrors guaranteed finest made 7", $6.00. Film
Speedometers, $14.75. New Simplex magazines, up-
per, $19.75; lower, $29.75. Large half size lenses,
$25.00. Gundlach lenses, $5.00. Mazda regulators,
$37.50. Lens polish, a pint, $2.00. New Strong
rectifier tubes for 30 ampere, $13.50; for 15 ampere,
$7.25. Heavy film splicers, $6.00. Mazda globes for
any machine, discount 10%. Sure-fit Simplex parts,
discount 10%. Two Simplex machines like new with
new Strong Low-intensity lamps and G. E. low-in-
tensity generator, $1175.00. Powers 6B Mazda ma-
chine good as new, $300.00. Two Powers. 6B bases,
$150.00. Any size carbons National Bio. Electra
Discount 10%. Two Strong low-intensity lamps,
demonstrators, $300.00. Two Strong 30 amperes rec-
tifiers slightly used, $250.00. Two Powers 6B ma-
chines complete with heavy Grimes Turntables ready
for sound projection guaranteed best made, $900.00.
Write or wire us your needs. Twenty years in the
theatre supply business. You take no chance when
you order from the Western Motion Picture Co.,
Danville, III.
Miscellaneous
THEATRE LOBBY FRAMES— Manufacturer to
you. Low cost. Address Gem Frame Company, 2805
Brighton, Kansas City, Mo.
BANNERS— 3x10, cloth, $2.00; paper, $1.50.
Scenery. Address Pueblo Signs Shop, Pueblo,
Colorado.
100 LIGHTING STUNTS WITH CHALK, $1.00.
Address Sailor Chris, 2926 Garfield, Kansas City,
Missouri.
FROZEN KUSTURD MACHINES— Photos, par-
ticulars now ready. Address New- International
Frozen Kusturd Machine Co., 17 East 37th St.,
Indianapolis, Indiana.
TRAILERS ON ALL FEATURES. Reasonable
rentals. Address Worldscope Service, Box 4673, Kan-
sas City, Mo.
Stationery
“NEARGRAVURE” ("Neargravurembosso” plate-
less embossing) processes. Special Neargravure 250
envelopes, 500 854x754" letterheads $3.33, or 854x11"
$4.44, postpaid. Sollidays, EXH-124, Knox, Indiana.
Equipment for Sale
“BESTLITE” SHUTTERS GIVE MORE LIGHT,
minimum flicker, perfect Technicolor. $15.00, the
price. Address Bestlite Shutter Co., 3900 Third Ave.,
Sioux City, la.
FOR SALE AT A BARGAIN— ONE AUDI-
PHONE Talking outfit complete with Daylight Screen.
Address Lanett Theatre, Lanett, Alabama.
WHAT A RELIEF: NO MORE WORRY over
| bassy, barrely, boomy recording. SOS mixes out
mush, makes dialogue clear, sharp as a bell, sweetens
sour music. $25.00, week’s trial, $5.00 down. Address
S Service-On-Sound Corp., 1600 Broadway, New York
City, N. Y.
BARGAINS, DEMONSTRATORS, NEW AND
REBUILT Projectors, Reflector Arcs, Generators,
Rectifiers, Lenses, Movietone Masks, Magnascope
Screens, Booth Equipment, Lowest Prices. We are
factory surplus buyers. Address Service-On-Sound
Corp., 1600 Broadway, New York City, N. Y.
FOR SALE— PHOTOTONE NON-SYNC. Good
as new with cueing rack and 200 records $225.00.
Minusa screen, 11x14, $15.00. Address Starette The-
atre, New Castle, Indiana.
TWO ACME S. V. E. PORTABLE projectors, like
new, $75.00 each. Address DeVaul’s Films, Oneonta,
N. Y.
MOVIEPHONE SOUND ON FILM TALKING
equipment complete, for Powers 6A or 6B. Used two
months, lost lease. Will sell for $500.00 cash. Ad-
dress Liberty Theatre, Holbrook, Arizona.
PRACTICALLY NEW HALF SIZE CINEPHOR
lenses, also quarter size. 2 good used Simplex Pro-
jectors with G. E. Mazda. 2 Simplex Mazda with
National regulators like new. 2 new variable speed
motors. Prices right. Address Box 492, Exhibitors
Herald-World, 407 S. Dearborn St., Chicago, Illinois.
FOR SALE— FOUR DYNAMIC SPEAKERS.
Also 400 opera chairs. Write Nebraska Theatre
Corp., 2814 Leavenworth St., Omaha, Nebraska.
TWO SLIGHTLY USED TURN-TABLES, com
plete with Audak pick-ups and fader, $65.00 each
Address Charles Mason, 240 Columbia Avenue
Rochester, New York.
MOVIE-PHONE DISC EQUIPMENT for Sim-
plex, guaranteed good condition. Instructions for
installing. $350.00 cash. Address Mission Theatre,
Dalhart, Texas.
FOR SALE — 1 Holmes Portable Projector and
8x10 Raven Halftone Screen. Both for $125.00 cash.
Address Strand Theatre, Jesup, Georgia.
FOR SALE— 280 VENEER THEATRE SEATS
50c each. Phototone Non-Sync., good as new with
200 records $250.00. Address Lyceum Theatre, Terre
Haute, Indiana.
FOR SALE— PHOTOPHONE NON-SYNC., 7
months old, 150 records, $190.00. Address Galen The-
atre, Marysville. Pa.
THE TALK OF THE TALKIES— Synchronized
reproducers, new 1930 models for lease at $5.70 a
week. Rentals give you ownership. Address Life-
tone Service Incorporated, Oregon, Illinois.
BRAND NEW SOUND RECORD CABINETS—
Regular selling price $55.00 each — now on special sale
at $40.00 each. Address Box 489, Exhibitors Herald-
World. 407 S. Dearborn St., Chicago. Illinois.
2 REBUILT SIMPLEX MACHINES, double
bearing intermittent movements, with five-point pedes-
tals at $450.00 each. Address Box 481, Exhibitors
Herald-World. 407 S. Dearborn St., Chicago, Illinois.
THEATRE EQUIPMENT BARGAINS. We can
save you money on anything you want. Write for
prices. Oldest independent theatre supply house in
America. You take no chance when you buy from
the Western Motion Picture Company, Danville, 111.
FOR SALE— STEEL PROJECTION BOOTH for
one machine. $10.00. 2 1054x1354 feet GOLD
FIBRE SCREENS, $25.00 each. 2 Mazda LAMP-
HOUSES with transformers, $50.00 each. Address
Rio Theatre, Oak Creek, Colorado.
FOR SALE— TWO PACENT DISC EQUIP-
MENTS Complete. Cost $2860, will sell for $800.00
cash. Address Liberty Theatre, Peru, Indiana.
MOVIETONE SOUND TRACK MASKS FOR
POWERS PROJECTORS, $6.00 per pair. Satisfac-
tion guaranteed or money refunded. Address Preci-
sion Mask Co.. 4026 West Florrisant, St. Louis, Mo.
FOR SALE — TWO KERSTEN 12 FOOT
TALKIE HORNS with units. Bargain. $25.00 for
the pair. Address Walter Hohfeld, Elite Theatre,
Greenleaf. Kansas.
"CAN YOU INSTALL YOUR OWN SOUND?”
Others have at a great saving. Detailed prints and
photographs are furnished. Write for prices and
terms. Address The Lifetone Co., Oregon, Illinois.
BIG BARGAINS in rebuilt Simplex Powers 6-B
and 6-A monograph machines, all motor driven, in
guaranteed condition, as well as used low intensity
arc reflector lamps with or without machines at
reasonable prices. Big stock of rebuilt exhaust and
oscillating fans for AC and DC current. Generators,
all makes, ticket selling machines, film containers, all
at bargain prices for immediate shipment. Write for
bargain list. Address Illinois Theatre Equipment
Company, 1029 S. Wabash Ave., Chicago, Illinois.
THEATRE EQUIPMENT, new and used. Opera
chairs, projectors, screens, generators, rectifiers, re-
flecting arc lamps, etc. Write for bargain list and
catalog. Address Movie Supply Co., 844 Wabash,
Chicago, Illinois.
FOR SALE — Reflector Arc Lamps ana accessories,
also guaranteed rebuilt Powers 6-A and 6-B and Sim-
plex Heads. Best prices. Write Joseph Spratler,
1214 E. Ninth Street, Chicago, Illinois.
Managers’ Schools
WANTED THEATRE EMPLOYES to learn
modern theatre management and theatre advertising.
The Institute’s, training leads to better positions.
Write for particulars. Address Theatre Managers
Institute, 325 Washington St., Elmira, N. Y.
Positions Wanted
EXPERIENCED SOUND PROJECTIONIST
wants steady job. Go anywhere. State salary, ref-
erences. Address Wayne Smith, Eureka, Illinois.
OPERATOR, EXPERIENCED ON WESTERN
ELECTRIC and R. C. A. PHOTOPHONE system or
silent pictures. Go anywhere; references. Address
Alex Branik, 3486 Brush St., Detroit, Michigan.
THEATRE MANAGER DESIRING CHANGE,
preferably South or West, married, go anywhere.
References; successful record. Two weeks’ notice
necessary; at present employed major chain. Handle
any type theatre or group, executive capacity. Thor-
ough experience all branches business. All replies
will be answered. Wire or letter. Address H. Nella,
Majestic Hotel, Utica, N. Y.
MANAGER— AT LIBERTY MAY 15; experi-
enced ; references ; will go anywhere, but prefer Chi-
cago. Address Box 491, Exhibitors Herald-World,
407 S. Dearborn St., Chicago. Illinois.
ARE YOU LOOKING FOR SOMETHING
DIFFERENT IN ORGAN SOLOS? I have it!
Eight years experience any style of solo. Can be
billed as a M. C. Singing Organist. Will go any-
where. Address Box 476, Exhibitors Herald-World,
407 S. Dearborn St., Chicago, Illinois.
WESTERN ELECTRIC OPERATOR. Age 21,
experienced, go anywhere. Address F. O. Box 89,
Richmond, Indiana.
AT LIBERTY— PROJECTIONIST. Experience
on silent and talkie equipment, can give reference;
will locate anywhere. Address R. E. Huard, 34 Bond
St., Battle Creek, Mich.
PROJECTIONIST, _ SOUND OPERATOR, fifteen
years experience; write or wire. Address Barney
Ludesher, 1493 Washington St., Dubuque, Iowa.
FORMER WESTERN ELECTRIC SERVICE
ENGINEER SEEKS POSITION as Acoustic and
Projection man in a theatre. Nine years Radio
Amplifier and Public Address Experience. Can op-
erate. Address Box 400, Fort Jefferson, L. I.,
New York.
ADDITIONAL
CLASSIFIED ADVERTISING
ON FOLLOWING PAGE
144
EXHIBITORS HERALD-WORLD
( Continued from preceding page)
YOUNG MAN DESIRES POSITION as man-
ager of theatre. Ten years experience. Address
Box 487, Exhibitors Herald-World, 407 S. Dearborn
St., Chicago, Illinois.
A-l THEATRICAL SIGN WRITER AND LOB-
BY DISPLAY ARTIST desires permanent c9nnec-
tion with reliable concern. Thoroughly experienced
and dependable. Will go anywhere. Address R. J.
Callahan, 48 Costello St.. Dayton. Ohio.
MANAGER DESIRES POSITION— Knows show
business from A to Z. Am highly efficient, honest
and reliable. References exchanged. Can go any-
where. Address Box 485, Exhibitors Herald-World,
407 S. Dearborn St., Chicago, Illinois.
THEATRE MANAGER, ORGANIST. AD WRIT-
ER, WESTERN ELECTRIC SOUND OPERATOR
— Non-Union, married, aged 35, desires two or three
year contract south of Mason-Dixon line or outside
continental United States. At liberty about Sep-
tember 15th. Highest references. Address full par-
ticulars, Box 486. Exhibitors Herald-World, 407 S.
Dearborn St., Chicago, Illinois.
YOUNG MAN DESIRES CONNECTION as ad-
vertising or house manager of theatre. Fifteen years
experience. Write Box 484, Exhibitors Herald-World,
407 S. Dearborn St., Chicago, Illinois.
ATTENTION, THEATRE OWNERS. Specially
trained managers, theatre advertising men, theatre
service men, available for employment at short notice.
No service charges. Address Theatre Managers In-
stitute, 325 Washington St., Elmira, New York.
ATTENTION, THEATRE OWNERS. Specially
trained managers, assistant managers, advertising
men, service men, available for employment at short
notice. Address Theatre Managers Institute. 325
Washington St., Elmira. New York.
Equipment Wanted
WANTED— TO PURCHASE— from 500 to 650 up-
holstered opera chairs for sound picture house. Also
two Simplex or Powers Projectors, must be prac-
tically new, at bargain prices. Address Exhibitors
Lock Box 674, Pine Bluff, Arkansas.
WANTED TO BUY — At best cash prices, Simplex
Projectors — Mechanism or complete machines. Ad-
dress Joe Spratler, 12-14 East Ninth St., Chicago,
Illinois.
WANT SEVERAL MERCURY RECTIFIERS,
good, bad, or incomplete, cheap. Address Preddey,
188 Golden Gate Ave., San Francisco, California.
WANTED — Peerless or Simplex projectors, also
Strong reflector arc lamps. State price, condition
and number of machines. Will pay cash, or one-
third down and balance C.O.D. Address Box 337
Exhibitors Herald-World, 407 S. Dearborn Street,
Chicago, Illinois.
HIGHEST PRICES paid for used opera chairs,
projection machines, etc. Address Movie Supply Co.,
844 Wabash, Chicago, Illinois.
Parks for Sale
PARK FOR SALE — $4,000 PROFIT guaranteed
for 1930. Valuation $32,800. Sell for $29,000.
$5,000 cash and balance in easy yearly payments.
Address Frank Orndorff, Mattoon, Ills.
Cameras for Sale
AKELEY, brand new. Write for booklet. Ad-
dress Wood, 204 Inland Bank, Indianapolis. Indiana.
Theatres for Sale or Rent
FOR SALE— THEATRE FULLY EQUIPPED—
including talkies. Seven day town. Cheap if taken
at once. Write Stocton Theatre, Stocton, Illinois.
A REAL NICE THEATRE IN TOWN 2500 POP-
ULATION. Talking Pictures. Six other towns to
draw from. At a bargain. Address R. W. Floyd,
Dyer, Tennessee.
FOR SALE— THEATRE BUILDING COMPLETE
OR PICTURE BUSINESS ONLY. 7 day town,
doing nice business, population 7500; equipped with
Sound — Automatic oil heat — good ventilation. Ex-
cellent Simplex equipment. Deal with original own-
ers of building. Address Lyons Theatre, Lyons, 111.
FOR SALE— THEATRE BUILDING COMPLETE,
TOWN of 12,000, no competition, fully equipped
with sound and doing a nice business. Address
D. O. Coleman, Southington, Conn.
TWO THEATRES— TOWN 5,000; must be sold
to settle estate; absolutely genuine bargain. Ad-
dress Box 488, Exhibitors Herald-World, 407 S.
Dearborn St., Chicago, Illinois.
SACRIFICE SALE— BEAUTIFUL, NEW, MOD-
ERN BRICK THEATRE; 250 seats, perfect sound
equipment. Address Princess theatre, Vardaman,
Miss.
ARCADIA THEATRE BUILDING, OLNEY, IL-
LINOIS. 650 seat, 3 stores, 7 offices, all rented;
or will SELL (NOT RENT AS PREVIOUSLY
STATED) the theatre alone on a good income basis.
Address A. L. Redman, Pres., 212 E. Main St.,
Olney, Illinois.
Projector Repairing
BEST SHOP for repairing projection machines.
Prompt service, reasonable prices. Address Movie
Supply Co., 844 Wabash, Chicago, Illinois.
SKILLED MECHANICS, specialized tools, and a
shop equipped for but one purpose can offer you
nothing but the best in repair work. That is what I
Hay 31, 1930
have, and I can offer you the best in the overhauling
of your motion picture machinery equipment. One
of the oldest repair men in the territory, and serving
some of the largest houses. Relief equipment fur-
nished free. For results bring your work to Joseph
Spratler. 12-14 E. Ninth St., Chicago, Illinois.
Insurance
THE BIGGEST SAFEGUARD for your business
is the sure protection afforded by insurance. BUT
insurance improperly written is itself a loss of money
to you. For ten years we have made a study of the
theatre’s insurance needs. Call on us or write us.
Address Jules Juillard & Co., Room 937, 175 W.
Jackson Blvd., Chicago, 111.
Films for Sale
FREE 35 MM. FILM, SUITCASE PROJEC-
TORS, $30.00. 9mm. film cheap. List. Address
Seavey, 76 Laurel, Ridgefield Park, New Jersey.
COMEDIES, ACTION. WESTERN and Sensa-
tional Subjects at lowest prices. Perfect condition
film. List. Address Colonial Film & Supply Co., 630
Ninth Ave., New York, N. Y.
EXCELLENT WESTERNS, $3 REEL; Powers
6A Projectors, $125.00. Address Marshall Films,
Rome, Georgia.
Chairs for Sale
VENEER SEATS — Two hundred for sale at bar-
gain price. Address Good-All Electric, Inc., Ogallala,
Nebraska.
OPERA CHAIRS, seats and backs for all makes,
five ply, at prices that save you money. Jobs in new
and used chairs. Address Redington Company,
Scranton, Penna.
FOR SALE— 1000 UPHOLSTERED SEATS. Im-
itation Spanish leather, veneered backs. $1.85 each.
1500 5-ply veneered chairs 95c each. Address Illi-
nois Theatre Equipment Company, 1029 S. Wabash
Ave., Chicago, 111.
BIG BARGAIN in used Opera Chairs, 600 up-
holstered, 800 veneer. Address Movie Supply Co.,
844 Wabash Ave., Chicago, Illinois.
1,000 used high-grade spring constructed theatre
seats covered in imitation Spanish leather. The seats-
are all brand new with metal bottom boards. Very
reasonable prices. 500 spring edge seats covered in
imitation Spanish leather made by Heywood-Wakefield
Company. 1,000 upholstered seats in imitation leather,
veneer backs. 750 heavy 5-ply veneer theatre chairs.
Yt backs. Also several smaller lots of upholstered
chairs, panel backs, at very attractive prices. We can
furnish you with your needs — everything for the thea-
tre— in the used line — at a great saving. For more-
information and prices, write Illinois Theatre Equip-
ment Company, 1029 S. Wabash Ave., Chicago, 111.
w
THE VOICE OF THE INDUSTRY
LETTERS FROM READERS
Whoopee from Phil Rand
OH BOY, WHAT A GRAND AND GLORI-
ous feeling! We have talkies — -yes, sir!
We have more than that, too, we have won-
derful sound ! All local scoffers, critics and
knockers have hunted their holes, for our
sound is as good as it is anywhere in the
broad old United States of America, so say
my loyal patrons who go outside to the big
towns. Well, why shouldn’t it be so, for we
have a DeForest equipment and it’s perfect.
I’ve hung Ozite drapes all over the place,
padded the aisles and stairs and the stage is
completely boxed in with Ozite, too. The
speaker is just behind the new Vocalite porous
screen and up in the center of the screen so
one would swear the characters on the screen
were actually singing or talking and the
sound doesn’t come from below or sides as
is often the case in many theatres. People
are wild about it here and I was never so
tickled in my life.
I want to thank a host of exhibitor boys
who have materially helped me during the
last few months with information as to types
and costs of machines, cost of features, etc.
Without their assistance I never could have
gotten off on the right foot, for talkies are
like dynamite, one bad misstep means ruin.
Those I especially wish to thank are J. C.
Jenkins, our loyal Exhibitors Herald-World
friend; Walt Bradley of Neligh, Neb.; Mr.
Schubert of Schubert theatre, Gooding, Idaho,
who was awarded a Herald- World plaque for
excellent sound and who also installed a De-
Forest system; John B. Ritch of Lewistown,
Mont. ; Frank Sabin of Eureka, Mont. ; A. R.
Anderson, Orpheum theatre, Twin Falls,
Idaho, who also installed a DeForest; Mrs.
C. J. Severson, Liberty theatre, Wolf Point,
Mont. ; John Cosner, Sun theatre, Sargent,
Neb.; D. C. Scott, manufacturer of Film-O-
Fone, LeMars, la., W. B. Hartweg of Hart-
weg theatre, Dillon, Mont.; Howard Hager,
Hagersville, Ont., and others whose friendly
letters I have temporarily mislaid.
I also wish to thank my good friend T. O.
Service and other members of the Herald-
World staff who gave me friendly encourage-
ment and advice last fall when we nearly^
went on the rocks.
The loyal cooperation from members of our
Exhibitors Herald- World family affords me
tremendous pleasure and how thankful I am
that there is such an institution as “What the
Picture Did for Me” department. Its results
are far-reaching and mighty potent. Adios !
— Philip Rand, Rex theatre, Salmon, Idaho.
A Word from Cardiff , Wales
THE REPORTS ON “WHAT THE Pic-
ture Did for Me” always prove most inter-
esting to me, particularly on our own R K O
product. What I am writing you about chiefly
is the various reports, recording fair, record-
ing bad, recording bad in first two reels, etc.,
etc. Now I have heard the majority of these
films and do not agree with your correspond-
ents. Is the recording bad or is the repro-
duction bad? I consider it is only fair to the
readers that your future reports should state
the make of apparatus used. You will find
many of the reports are from showmen with
cheap sets.
With all good wishes and best regards. —
Abe Bass, South Wales manager, Ideal Films,
Ltd., Cardiff, Wales, England.
EXHIBITORS HERALD-WORLD
145
i)| May 51, 1950
’t
3t
ij
ill
WHAT THE PICTURE DID FOR ME
el
Verdicts on Films in Language of Exhibitor
Columbia
FLIGHT (AT): Jack Holt — Pretty late in playing
this one, but it’e sure there. Holt and Graves draw
good business for me. — Harold Smith, Dreamland
theatre, Carson, la. — General patronage.
VENGEANCE (AT) : Jack Holt — April 26. Book
it. and get the dough. Jack Holt sure brings 'em in.
Eight reels. — E. Berenson, State theatre, Bogalusa,
La. — General patronage.
VENGEANCE (AT): Jack Holt — May 2-3. A
mediocre picture. Too bad to ruin a drawing card
like Jack Holt with these things. Phillip Strange
does all the work in this picture and does it well. —
J. S. Walker, Texas theatre. Grand Prairie, Tex.
— General patronage.
First National
THE OTHER TOMORROW (AT): Billie Dove—
This was liked, but did not do the business. One
man asked me if Miss Dove’s contract forbade her
from wearing a brassiere! But I had to sing that
theme song, “How Am I to Know?”— H. R. Crom-
well, Bedford theatre, Bedford, Pa. — Small town pat-
ronage.
FAST LIFE (AT) Douglas Fairbanks, Jr. — An
excellent production. The way it started out it looked
like it was going to be another hot, jazzy picture,
but it turns to heavy drama and ends best for all
concerned. — Harold Smith, Dreamland theatre. Car-
son, la. — General patronage.
YOUNG NOWHERES: Richard Barthelmess — Our
patrons didn’t care for this one and were not slow
in saying so. Six reels. — Parkside theatre, Clinton,
la. — General patronage.
THE CRASH: Milton Sills — May 4. Picture old,
but good. Good action picture, some good railroad
scenes. Real interesting, business fair. Seven reels.
— Loyd Fuqua, Family theatre, Quincy, 111. — General
patronage.
SALLY (AT) : Marilyn Miller — An excellent pro-
duction entirely in technicolor, which was liked by
our patrons. The fact that Alexander Gray is a
Penn State graduate was helpful in selling this one
to the public, as there are many students from this
section attending Pennsylvania State. — H. R. Crom-
well, Bedford theatre, Bedford, Pa. — Small town pat-
ronage.
GLORIOUS TRAIL: Ken Maynard — May 9-10.
Good picture to fair business. Ken’s pictures always
good. Has good following here. They like them
snappy, with comedy. Six reels. — Loyd Fuqua, Fam-
ily theatre, Quincy, 111. — 'General patronage.
GIRL FROM WOOLWORTH’S (AT) : Alice White
— Very nice little programmer. Some good singing
and dancing numbers. — 'Harold Smith, Dreamland
theatre, Car6on, la. — 'General patronage.
CHILDREN OF. THE RITZ: Mackaill-Mulhall —
May 11. Good picture to good business, which is
something rare here under present conditions. Seven
reels. — 'Loyd Fuqua, Family theatre, Quincy, 111. —
General patronage.
Fox
HIGH SOCIETY BLUES (AT) : Gaynor-Farrell — •
May 14-15. We . cannot say too much for this pic-
ture. Entertaining, clean and just what people
want. Everyone in the cast good. Lucien Little-
field, Fazenda, Collier, Sr., Hedda Hopper, all hap-
pily cast.. People reluctantly left the theatre after
seeing this. As Hedda Hopper, born Elda Furry, is
from New Enterprise, in this county, five of her
cousins were in the theatre at one time, and the
fact that she was born here created local interest.
— H. R. Cromwell, Bedford theatre, Bedford, Pa. —
Small town patronage.
THE FAR CALL: Special cast — May 5-6. Good
action picture. Old, but good silent picture. Seven
reels. — Loyd Fuqua, Family theatre, Quincy, 111. —
General patronage.
BIG PARTY (AT) Sue Carol— May 9-10. A Sue
Carol picture “starring” Dixie Lee. Just a fairly
good one. — H. R. Cromwell, Bedford theatre, Bed-
ford, Pa. — Small town patronage.
THE RIVER: Special cast — April 17-18-19. Very
good. — Benjamin Shnitka, Royal theatre, Innisfaii.
Alta., Canada. — Small town patronage.
LUCKY STAR: Special cast — April 21-22-23. Very
good. .Ten reels. Benjamin Shnitka, Royal theatre,
Innisfaii, Alta, Canada. — Small town patronage.
HAPPY DAYS (AT) : Special cast — A real good
minstrel show that was better than the average
Copyright, 1930
Key to Sound Symbols
AT— All-Talking
TME — -Talking, Musical Score, Effects
MG— Musical Comedy
O — Operetta
ME: — Musical Score, Effects (only)
DEFINITIONS: AT, a picture in ™hich all
speaking to be observed in the essential action
is recorded, the designation including any musi-
cal score which the picture may have.— TME, a
part-talking picture, the designation including
the musical score necessary in such types and
any sound effects.— MC, a picture corresponding
to the type of stage production called “musical
comedies,” being extravaganzas or revues featur-
ing musical acts and dancing and with all sound
essential to the action, including dialog, re-
corded.—O, a picture corresponding to the
light operas of the stage called “operettas.”
ME, a picture which has a musical score, may
have sound effects, but which has no dialog.
NOTE: When no symbols appear directly after
the title, the picture was run in silent form.
program picture. — H. R. Cromwell, Bedford theatre,
Bedford, Pa. — Small town patronage.
ROMANCE OF RIO GRANDE: Warner Baxter —
April 28-29-30. A little slow, otherwise fair picture.
— Benjamin Shnitka, Royal theatre, Innisfaii, Alta.,
Canada. — Small town patronage.
ROMANCE OF THE RIO GRANDE (AT) : Warner
Baxter — May 5-6. Would have been a good program
picture, but Spanish dialect is a strain on patrons
trying to catch the words. Had to run fader up to
11 most of the time. Under such conditions patrons
say, “Not so good.” Receipts on second day dropped
’way down, which indicates no favorable comments
by those who saw it the first night. Glad when run
was over. Ten reels. — D. E. Fitton, Lyric theatre,
Harrison, Ark. — Small town patronage.
THE GOLDEN CALF (A’H) : Sue Carol— Rather a
slow-moving . picture that was saved by El Brendel
and Marjorite White. — H. R. Cromwell, Bedford
theatre, Bedford. Pa. — Small town patronage.
THEY HAD TO SEE PARIS (AT): Will Rogers
— Bad print of a swell picture. — Frank R. Adams,
Playhouse theatre, Whitehall, Mich. — Small town
patronage.
THEY HAD TO SEE PARIS (AT): Will Rogers
— May 4-5-6. Very good. Will Rogers well liked by
almost everybody. Print fair. Ten reels. — P. G.
Held, New Strand theatre, Griswold, la. — General
patronage.
SEVEN FACES (AT) : Paul Muni — No box office
value whatever. Story is too bizarre. In spite of
the clamor for different pictures, the public does not
really want novelties. — Frank R. Adams. Playhouse
theatre, Whitehall, Mich. — Small town patronage.
J. C. Jenkins
— His Colyum
The page of Jay see Jenkins' com-
ment, together with his sundry and
several, but always interesting,
observations on other topics, is
found on page 125 of this issue.
Jaysee — Page 125
SEVEN FACES (AT): Paul Muni— Lots of knocks
in Herald-World on this. We thought it a fair pic-
ture. It was clean and the acting of Muni was won-
derful.— E. N. Collins, Star theatre. Humble, Tex. —
General patronage.
BEHIND THAT CURTAIN: Warner Baxter— April
14-15-16. A fair program picture. Seven reels. —
Benjamin Shnitka, Royal theatre, Innisfaii, Alta.,
Canada. — Small town patronage.
CAMEO KIRBY (AT) : Special cast — Here’s an-
other that has got a lot of hard knocks by exhibitors.
Still, it was a nice, clean picture, well produced and
had some good singing. We have no kick on this
one. — E. N. Collins, Star theatre. Humble, Tex. — Gen-
aral patronage.
THROUGH DIFFERENT EYES: Mary Duncan—
April 24-25-26. Just a fair program picture. Six
reels. — Benjamin Shnitka, Royal theatre, Innisfaii,
Alta., Canada. — Small town patronage.
JOY STREET: Special cast — One that our patrons
liked. Six reels. — Parkside theatre, Clinton, la. — •
General patronage.
THE BLACK WATCH: Victor McLaglen— April
7-8-9. Slow action, did not please small town pat-
ronage. Nine reels. — 'Benjamin Shnitka, Royal thea-
tre, Innisfaii, Alta., Canada. — Small town patronage.
MGM
MONTANA MOON (AT) : Joan Crawford — May
12-13. Excellent. Has everything to make good en-
tertainment. Sound-mixing not so good. You will
notice this especially in the dialog between Brown
and Crawford and in scenes in which Edwards ap-
pears. Brown’s voice will knock the doors off. while
Crawford and Edwards, in answering him, will be
barely audible. — J. S. Walker. Texas theatre. Grand
Prairie. Tex. — General patronage.
THEY LEARNED ABOUT WOMEN (AT): Van
& Schenek — And here’s a peach. Best we’ve run in
many a day. Bill it heavy ; it’s worth all the billing
you’ll give it. Why they gave it such a lousy name
I don’t know. It has everything, good singing, story
and acting. Eleven reels. — B. J. Vanderby, Strand
theatre, Springfield. S. D. — General patronage.
REDEMPTION (AT) : John Gilbert— Nothing to
get excited over. Gilbert commits suicide in the
end. which leaves a bad taste for most of them. — ■
Harold Smith, Dreamland theatre. Carson, la. — Gen-
eral patronage.
DEVIL MAY CARE (AT) Ramon Novarro — May
12-13. A high class production that did not do busi-
ness on account of being a costume picture. My
people wish to see Novarro in pictures of modern
times. Not nearly as good as “The Pagan.” — H. R.
Cromwell. Bedford theatre, Bedford, Pa. — Small town
patronage.
DYNAMITE (AT) : Kay Johnson — A heavy drama
that went over here with a bang. Drew fine in spite
of bad weather conditions and brought in more fa-
vorable comments than any talker I’ve run for many
moons. — Harold Smith, Dreamland theatre, Carson,
la. — General patronage.
DYNAMITE (AT): Special cast— May 1-2-3. A
mighty good production that I lost about $50 on.
After 20 years in the business I’m still a dumb
buyer. Paid too much for the picture. Did not draw.
— Harry Hobolth, Maxine theatre, Imlay City, Mich.
— Small town patronage.
CHASING RAINBOWS (AT): Bessie Lov^-Well.
Bessie Love plays the same part again and how she
suffers. And, like the Northwest mounted, she gets
her man. Good, but back stage stuff is out. — H. R.
Cromwell, Bedford theatre, Bedford, Pa. — Small town
patronage.
ANNA CHRISTIE (AT): Greta Garbo— May 7-8.
I don’t know hardly what to give this picture. This
was rated as the picture of the month in McCalls,
but we played it too earlv to get the benefit of that.
Personally did not care for it. The story is not so
very uplifting and, while Miss Garbo’s work is ex-
cellent, as is Marie Dressier’? and Chris’, it is not
a picture that will please or draw in a small town.
— G. B. Orne, Richmond theatre, Richmond, Vt.—
Small town patronage.
BELLAMY TRIAL: Special cast — 'Played this
silent and it pleased on Merchants’ night. A very
good picture. — Harry Hobolth, Maxine theatre, Imlay
City. Mich. — Small town patronage.
THUNDER: Lon Chaney— April 10-11-12. Very
good. Railroad story. Eight reels. — Benjamin Shnit-
ka, Royal theatre, Innisfaii, Alta., Canada. — Small
town patronage.
NAVY BLUES (AT) : William Haines — Everybody
who came out seemed to be pleased, but there weren’t
146
EXHIBITORS HERALD-WORLD
May 31, 1930
many customers. This is getting to be a chronic
complaint hereabouts. No money, I guess. Good
performance by J. C. Nugent and Anita Page ; best
to date. — -Frank R. Adams, Playhouse theatre, White-
hall, Mich. Small town patronage.
NAVY BLUES (AT) : William Haines — -May 9-10.
The usual Haines stuff, with Karl Dane as the usual
good addition. Two or three scenes that would be
much better left out, as Haines does not not need to
stoop to this kind of stuff to please, and it hurts
the business. The minister had to pick this one out
to come and see and this kind does not increase
ministers’ admiration for the picture business any.
Be careful. Bill, we want your stuff clean. — G. B.
Orne, Richmond theatre, Richmond, Vt. — Small town
patronage.
NAVY BLUES (AT): William Haines— A good
picture, but there were some smutty scenes that we
had to cut out by order of the Pennsylvania censor.
Why they keep putting this kind of stuff in is more
than I can understand. — H. R. Cromwell, Bedford
theatre, Bedford, Pa. — Small town patronage.
IT’S A GREAT LIFE (AT) : Duncan Sisters —
April 27-28. A good picture for any town. Pleased
about 90 per cent of my patrons. — Harry Hobolth,
Maxine theatre, Imlay City, Mich. — Small town pat-
ronage.
WISE GIRLS (AT) : Special cast — Great comedy,
with inappropriate title that means nothing. — Frank
R. Adams, Playhouse theatre, Whitehall, Mich. —
Small town patronage.
IDAHO RED: Tom Tyler — May 9-10. Nothing
very much to this but just an average Western that
will get by with a weekend audience. Six reels. —
V. Crichton, Regent theatre, Chapleau, Ont., Canada.
— Small town patronage.
NOT SO DUMB (AT) : Marion Davies — May 16-17.
A dull, uninteresting picture on which we had very
many walkouts. In fact, nobody liked it. Why
Marion permitted herself to waste all this good film
and discs! After “Marianne,” too! My personal
opinion is that this is the poorest Marion we have
ever had. — H. R. Cromwell, Bedford theatre, Bedford,
Pa. — Small town patronage.
A LADY TO LOVE (AT) Vilma Banky— May 7-8.
This will drive you nuts. These "wops” in here
explode like a bunch of firecrackers. Such a hellish
noise you never heard before. If your patrons crave
a quiet evening tell them to take their beds down to
the boiler factory instead of coming to the 6how.
The principal "wop” is good in his part. Robinson
is the name, I believe. They changed the ending
from the old Pola Negri version of a few years back.
— J. S. Walker, Texas theatre. Grand Prairie, Tex. —
General patronage.
SO THIS IS COLLEGE (AT): Special cast— This
one has everything — comedy, drama, thrills and
everything to make a good picture. — H. R. Cromwell,
Bedford theatre, Bedford, Pa.— Small town patronage.
WHERE EAST IS EAST: Lon Chaney— May 16-
17. Not one of Chaney’s best, but a fair picture.
Patrons didn’t care for Estelle Taylor in her role in
this. Seven reels. — V. Crichton, Regent theatre, Chap-
leau, Ont., Canada. — Small town patronage.
SPIES: Special cast — May 14-15. Good, interest-
ing picture. A surprise for a U F A, as they usually
are lemons. Not much business, but no fault of the
picture, except foreign made. Stars in these should
have more credit. Guess they do over there. Nine
reels. — Loyd Fuqua, Family theatre, Quincy, 111.—
General patronage.
Paramount
LADIES LOVE BRUTES (AT): George Bancroft
— May 11-12. This one is better than any of the
so-called specials that I have got from this company.
A few more like this one and Bancroft will have
more drawing power than any star on the screen.
Good for any day in the week. Has plenty of action
to please the Saturday audience. Step on your ad-
vertising : this picture will stand it. Ten reels. —
Palace theatre, Robstown, Tex. — Small town pat-
ronage.
DARKENED ROOMS (AT): Evelyn Brent— Nice
little picture. — Harold Smith, Dreamland theatre,
Carson, la. — General patronage.
DARKENED ROOMS (AT): Evelyn Brent— Just
another very weak program picture. Seven reels. —
Palace theatre, Robstown, Tex. — Small town patron-
age.
THE LAUGHING LADY (AT): Ruth Chatterton
— Just a fair program picture epoiled because we
couldn’t understand enough to get the hang of the
story. Eight reels. — Harold Smith, Dreamland thea-
tre, Carson, la. — General patronage.
THE VAGABOND KING (AT): Dennis King-
May 4-5. One hundred per cent technicolor. This
is no small town picture, and from what I can find
out it is no good for the large towns either. Para-
mount put a hot one over on the exhibitors in this
one. There are worlds of picture that you can buy
for half the price that will get you as much money
as this one will and will please your patrons a lot
better. Nothing big except the price that we had to
pay. Eleven reels. — Palace theatre, Robstown, Tex.
— Small town patronage.
DANCE OF LIFE (AT): Hal Skelly— Good pro-
gram picture. Very little comedy, but a good story.
Thirteen reels. — B. J. Vanderby, Strand theatre,
Springfield, S. D.— General patronage.
CARNATION KID: Douglas McLean — Just an-
other picture. Seven reels. — Parkside theatre, Clin-
ton, la. — General patronage.
THE BETRAYAL: Emil Jannings — May 5-6-7.
Slow, sad. Story good. Seven reels. — Benjamin
Shnitka, Royal theatre, Innisfail, Alta., Canada. — -
Small town patronage.
DOCKS OF NEW YORK: George Bancroft^-Mav
12-13. Had read a few reports panning this as being
Warns on Holding to
Ministerial Agreement
(Special to the Herald-World)
TOLEDO, May 27.— Jack O'Con-
nell, the hustling manager of the
Vita-Temple theatre, has warned his
fellow exhibitors not to violate the
agreement entered into with local
ministers to keep the theatres closed
until one o’clock on Sundays, other-
wise they may not be permitted to
open at all. O’Connell has also re-
vived the Toledo Theatre Managers’
Association, which has long been in-
active, to take up the fight against
the city council who has proposed
an ordinance prohibiting standing
room in Toledo theatres.
too rough, but it seemed to please our patrons, who
numbered quite a percentage of the fair sex, and I
heard no complaints. Six reels.— V. Crichton, Regent
theatre, Chapleau, Ont., Canada. — Small town pat-
ronage.
DANGEROUS CURVES: Clara Bow— May 8-9-10.
Very good picture. Eight reels. — Benjamin Shnitka,
Royal theatre, Innisfail, Alta., Canada. — Small town
patronage.
Pathe
THIS THING CALLED LOVE (AT): Edmund
Lowe — May 5-6. Lots of good comments from our
patrons. It seemed that it pleased 100 per cent.
Nine reels. — E. Berenson, State theatre, Bogalusa,
La. — General patronage.
THIS THING CALLED LOVE (AT): Special cast
— May 7. Mighty good entertainment. Good for two
days. One short color scene. Eight reels. — D. E.
Fitton, Lyric theatre, Harrison, Ark. — Small town
patronage.
OFFICER O’BRIEN (AT): William Boyd— May
9-10. Very good and well patronized by the major-
ity. Exhibitors, book it ; it’s good. Eight reels.—
E. Berenson, State theatre, Bogalusa, La. — General
patronage.
OFFICER O’BRIEN (AT) : Special cast — Nice pic-
ture that pleased. — E. N. Collins, Star theatre. Hum-
ble, Tex. — General patronage.
RICH PEOPLE (AT) : Special cast — May 10.
Mighty good program picture. Eight reels. — D. E.
Fitton, Lyric theatre, Harrison, Ark. — Small town
patronage.
GRAND PARADE (AT): Special ca6t — Just fair.
— E. N. Collins, Star theatre. Humble, Tex. — General
patronage.
MOTHER’S BOY (AT) : Morton Downey — A pic-
ture that pleased. Print not so good. It is funny
that an exchange will allow a print to go out with
two or three different starting places marked. They
all can’t be right. — Gem theatre. Calico, Rock, Ark. —
Small town patronage.
RKO
LOVING THE LADIES (AT): Richard Dix— An
excellent picture as a comical viewpoint, and when
it is all over there is nothing to remember. Of
course, he is seen loving the ladies and the ladies
are hog wild over him, but you can see it’s just a
pretending job. Nothing real. We have been flooded
with lots of this kind of pictures and now we want
the real, lasting Southern love that will not be for-
gotten tomorrow. — Walter Odom & Sons, Dixie thea-
tre, Durant, Miss. — General patronage.
THE CASE OF SERGEANT GRISCHA (AT) :
Special cast — May 8-9. Not a bit of entertainment
in the entire ten reels. It is well produced, actors
all mighty good. But why inflict such on us as
entertainment? Did not take in film rental on both
nights. Ten reels. — D. E. Fitton, Lyric theatre,
Harrison, Ark. — Small town patronage.
THE CASE OF SERGEANT GRISCHA (AT):
Chester Morris — May 14-15. There are going to be
plenty of “sick” exhibitors in the sticks when this
comes to town. This is suitable for display at the
“Little theatre” or the afternoon meeting of the local
Browning or Shakespeare club. They won’t under-
stand this any better than they do Browning or
William. If this be art, Heaven make me a low-
brow. I lost and you will, too. Ten reels. — J. S.
Walker, Texas theatre, Grand Prairie, Tex. — 'General
patronage.
LOVE COMES ALONG (AT) : Bebe Daniels-
Pretty good picture, but out of sync. I could take
a Ford speedometer and check a film closer than the
Dallas office does with the machine they claim is
infallible. — E. N. Collins, Star theater, Humble, Tex.
— General patronage.
HIT THE DECK (AT) : Special cast— May 5-6.
Personally, I thought it a better show than “Rio
Pita.” The last five reels are all in technicolor and
are beautiful. Polly Walker looks and sings okav.
I couldn’t make my folks think it was a "Rio Rita”
and I failed to get film rental, and it was plentv. —
T. S. Walker, Texas theatre, Grand Prairie, Tex. —
General patronage.
i
SIDE STREET (AT) : Special cast — Would have .
been a veiy nice picture, but one time a star could
be understood plain and the next time the same star
spoke it was harsh and impossible to understand. — ;
Gem theatre. Calico Rock, Ark. — Small town pat-
ronage.
BEAU BANDIT (AT) : Rod La Rocque— May 9-10.
If business were anything near normal I would like
to have 52 of these pictures. This is as good as
"Delightful Rogue” and follows the original story
faithfully. If I could get stuff like this I would
gladly trade “Lord Byron,” “Big Time,” “Anna
Christie,” etc.— J. S. Walker, Texas theatre, Grand ,
Prairie, Tex. — General patronage.
HALF MARRIAGE (AT) : Special cast — A very .
nice program picture. — Gem theatre. Calico Rock, 1
Ark. — Small town patronage.
SECOND WIFE (AT): Conrad Nagel— April 30,
May I. As good a picture as you will hope to find.
Unusual situation in the plot. Suitable for any
night except Saturday in the small towns. — J. S. *
Walker, Texas theatre. Grand Prairie, Tex. — General j-
patronage.
TAXI 13: Chester Conklin— April 4. Good comedy
picture. Seven reels. — Benjamin Shnitka, Royal thea-
tre, Innisfail, Alta., Canada.— Small town patronage.
Tiffany
PARTY GIRL (AT) : Special cast — I read reports
from other exhibitors that lauded this highly. Per-
sonally, I can't give it much. Pictures like this are
hurting the show business. Who can blame the
mothers for wanting censorship ? No excuse for this
rough stuff on the family screen. — E. N. Collins, Star
theatre. Humble, Tex. — General patronage.
WOMAN TO WOMAN: Betty Compson— May 12-
13. Fair picture, but not much drawing power. No
comedy relief. Stars not known. Business poor.
Seven reels. — Loyd Fuqua, Family theatre, Quincy,
111. — General patronage.
TROUPERS THREE (AT) Special cast— May 2-3.
This is a scream from the beginning to the end.
It’s a good Saturday picture. Nine reels. — E. Beren- :
son. State theatre, Bogalusa, La. — General patronage.
MISTER ANTONIO: Special cast— April 16-17.
Just a picture. Stars not known here. Business
very poor. Six reels. — Loyd Fuqua, Family theatre,
Quincy, 111. — General patronage.
HIGH TREASON (AT): Special cast— May 7-8.
Something different. It must have been conceived by
some mechanical dreamer. Too impossible. Will
please a very small percentage. A poor box office
attraction. Nine reels. — Palace theatre, Robstown,
Tex. — Small town patronage.
PAINTED FACES (AT) : Joe E. Brown— May 4-5.
Not easy to understand on disc, still not bad. Pleased
about 80 per cent. I did not like it, but my patrons
seemed to — that is, those who saw it. Drew on
Sunday, nothing on Monday. — Harry Hobolth, Maxine
theatre. Imlay City, Mich. — Small town patronage.
United Artists
EVANGELINE: Dolores Del Rio— May 14-15. Very
nice picture that drew the better class of patrons and
some who don’t usually attend. Had cooperation of
schools. Eight reels.— V. Crichton, .Regent theatre,
Chapleau. Ont., Canada. — Small tovto patronage.
THE AWAKENING: Vilma Banky— May 1-2-3.
Very good. Nine reels. — Benjamin Shnitka, Royal
theatre, Innisfail, Alta., Canada. — Small town pat-
ronage.
Universal
ROARING RANCH (AT) : Hoot Gibson— A mighty
good Western. The best, I think, that Gibson has
ever made. Most of them are the same thing over
and over, but this is different. Seven reels. — B. J.
Vanderby, Strand theatre, Springfield, S. D. — Gen-
eral patronage.
SHOW BOAT (AT): Laura La Plante— This pic-
ture did not draw and did not please here. Too slow
and draggy with no comedy relief. The picture will
no doubt go big in larger places, as it is a wonderful
picture, but the small towns don’t want this type.
Thirteen reels. — Harold Smith, Dreamland theatre,
Carson, la. — General patronage.
NIGHT RIDE (AT): Joseph Sehildkraut— May 2-3.
Fair program picture. I can’t get them in whenever
I play a Universal picture. Print fair. Seven reels.
— P. G. Held, New Strand theatre, Griswold, la.—
General patronage.
EMBARRASSING MOMENTS (AT) : Reginald
Denny — Just fair. Pretty thin 6tory and not much
to it. Six reels. — B. J. Vanderby, Strand theatre,
Springfield, S. D. — General patronage.
DAMES AHOY (AT) : Glen Tryon— May 9-10.
This is a very good comedy. I believe Universal is
improving. Seven reels. — P. G. Held, New Strand
theatre, Griswold, la. — General patronage.
Warner Bros.
SO LONG LETTY (AT) : Charlotte Greenwood-
May 11-12-13. Very good comedy-drama. That old
girl sure is there with that “it.” Print good. Seven
reels. P. G. Held, New Strand theatre, Griswold,
la. — General patronage.
GOLD DIGGERS OF BROADWAY (AT) : Special
cast — Just what everyone else has said about it. We
are going to bring it back for a return engagement.
— H. R. Cromwell, Bedford theatre, Bedford. Pa.—
Small town patronage.
HONKY TONK (AT): Sophie Tucker— April 3,
May 1. Good picture with a good moral. Sophie
Tucker and Lila Lee do very good acting. Warners’
May 31, 1930
EXHIBITORS HERALD-WORLD
147
pictures are okay, but the rental is too high for a
small town. After a person gets the picture paid
for he has nothing left for himself. Print good.
Seven reels. — P. G. Held, New Strand theatre, Gris-
wold, la. — General patronage.
Serials
TARZAN THE TIGER (Universal) : This would
have been better had there been dialog in it. People
want talking pictures. Have run five episodes. Will
run no more serials unless they are all dialog. — D. E.
Fitton, Lyric theatre, Harrison, Ark.— Small town
patronage.
TARZAN THE TIGER (Universal) : This serial
surely did not make any money for me. Too much
sameness. — P. G. Held, New Strand theatre, Gris-
wold, la.- — General patronage.
TARZAN THE MIGHTY (Universal): A good
serial, good drawing power. Business off ; people
haven’t got the jack to spend to see these pictures. —
Loyd Fuqua, Family theatre, Quincy, 111. — General
patronage.
FIRE DETECTIVE (Pathe) : Usual fine serial. — -
Parkside theatre, Clinton, la. — General patronage.
PIRATES OF PANAMA (Universal) : Very poor
serial. Indeed, I am pleased it is finished. People
didn’t want to see it. — V. Crichton, Regent theatre,
Chapleau, Ont., Canada. — Small town patronage.
TIGER’S SHADOW (Pathe) : Have played two epi-
sodes and it seems to have created quite a bit of in-
terest. Hope it keeps up. — V. Crichton, Regent the-
atre, Chapleau, Ont., Canada. — Small town patronage.
TIGER’S SHADOW (Pathe) : Am now in the fifth
episode and the interest seems to be keeping up with
majority of patrons. — V. Crichton, Regent theatre,
Chapleau, Ont., Canada. — Small town patronage.
Short Features
(SOUND)
COLUMBIA
MEMORIES, 1. — A dandy little reel. It seems as
if everything that Columbia puts out is pretty good.
Print fair. — P. G. Held, New Strand theatre, Gris-
wold, la. — General patronage.
NIGHT, 1. — Silly Symphony — Here is the best short
on the market. This particular one caused more
comment than many features. — H. R. Cromwell, Bed-
ford theatre, Bedford, Pa. — Small town patronage.
ROMANCE DE LUXE. — This starts slow but ends
up with a bang. — S. B. Kennedy, Central theatre,
Selkirk, Man., Canada. — General patronage.
SCOTCH, 2. — Another dandy from Sennett. A lit-
tle rough but Clyde and Bevan are good. — S. B. Ken-
nedy, Central theatre, Selkirk, Man., Canada. — Gen-
eral patronage.
TOP SPEED, 2. — Two reels of nothing, hardly a
filler. — V. Crichton, Regent theatre, Chapleau, Ont.,
Canada. — Small town patronage.
UPPERCUT O’BRIEN, 2. — Another good Sennett.
— S. B. Kennedy, Central theatre, Selkirk, Man., Can-
ada.— General patronage.
WHIRLS AND GIRLS, 2. Mack Sennett — Average
comedy offering. — Parkside theatre, Clinton, la. —
General patronage.
MGM
BACON GRABBERS. Laurel-Hardy — This is one
of Laurel and Hardy’s synchronized comedies and,
while good, it has organ accompaniment, which is
not so good after running them in talking. — H. R.
Cromwell, Bedford theatre, Bedford, Pa. — Small town
patronage.
CLIMBING THE GOLDEN STAIRS. Charlie King
— A nice little act that pleased. — G. B. Orne. Rich-
mond theatre, Richmond, Vt. — Small town patronage.
CRAZY FEET, 2. Charley Chase — Fair comedy. —
B. J. Vanderby, Strand theatre, Springfield, S. D. —
General patronage.
GREAT GOBS, 2. Charley Chase — A very good
comedy. The best Chase I have run. — B. J. Van-
derby, Strand theatre, Springfield, S. D. — General
patronage.
GREAT GOBS, 2. Charley Chase — Edgar Kennedy
is just as good as Chase in this one. Plenty good
enough to be half of a team. Nice program comedy
all around. — -Frank R. Adams, Playhouse theatre,
Whitehall, Mich. — Small town patronage.
HOTTER THAN HOT. Harry Langdon — Harry’s
silly stuff seems to go over very well. — G. B. Orne,
Richmond theatre, Richmond, Vt. — Small town pat-
ronage.
LEAPING LOVE, 2. Charley Chase — A good com-
edy. Print okay. — P. G. Held, New Strand theatre,
Griswold, la. — General patronage.
HIS LUCKY DAY, 2. Lean & Mayfield — The poor-
est act we have received from Metro. — Parkside the-
atre, Clinton, la. — General patronage.
METRO MOVIETONE ACTS.— These acts all ap-
pear. to be alike — one or more persons sitting still
playing or singing. No life. Some good music but
would be as good without picture. — C. L. Hilton,
Cozy theatre. Prairie Grove, Ark. — Small town pat-
ronage.
SHIVERING SHAKESPEARE, 2. Our Gang— Some
of the voices hard to get but they would be if you
heard them in person. This comedy is real and i6
made for laughihg. Good enough for any house. —
Remember?
From, the grime and dust of our files re-
cently dropped this pearl of the past.
Colonel J. C. Jenkins and Princess Tora!
Remember when this was published? Per-
haps not , for it appeared some time ago,
as time is reckoned these days. Said J.C.
at the time, “/ had to give the princess
15 cents to pose with me, but it was worth
the money. Some chicken, boys, some
chicken.” As for the princess, J. C. said
that her tribal title was Princess Tora-
liole-inrher- pants but that he called her
Tora for short. He was just as shameless
and flirtatious then as now, you see.
H. F. Higgins, Princess theatre. Saint Marys, Kan. —
General patronage.
SKY BOY, 2. Harry Langdon — Our patrons like
Langdon and this one gave them many laughs. —
Parkside theatre, Clinton, la. — General patronage.
STEPPING OUT, 2. Charley Chaste-Good com-
edy.— Parkside theatre, Clinton, la. — General patron-
age.
THAT’S MY WIFE, 2. Laurel-Hardy— These two
boys always get the laughs here. — Parkside theatre,
Clinton, la. — General patronage.
THUNDERING TOUPEES, 2.— Rather good, with a
good number of laughs. — V. Crichton, Regent theatre,
Chapleau, Ont., Canada. — Small town patronage.
A TOUGH WINTER, 2. Our Gang — Fair comedy.
But why, oh, why did Hal Roach get Stepin Fetchit?
He’s terrible. — Lee Brewerton, Capitol theatre, Ray-
mond, Alta., Canada. — General patronage.
PATHE
FAIRWAYS AND FOUL, 2.— Golf players will en-
joy it. Others will not. — D. E. Fitton, Lyric theatre,
Harrison, Ark. — Small town patronage.
HIS OPERATION, 2. — Not much to it but got by
one_ night. We ran it two nights. — D. E. Fitton,
Lyric theatre, Harrison, Ark. — Small town patronage.
THE PLUMBERS ARE COMING, 2 Nothing to
it. — D. E. Fitton, Lyric theatre, Harrison, Ark. —
Small town patronage.
R K O
CASH AND HARRY, 2. Record Breaker— These
have ceased to be a series and have become the best
comedies I can buy. They have class to them now.
This one is an excellent college comedy. — J. S.
Walker, Texas, theatre. Grand Prairie, Tex. — Gen-
eral patronage.
MICKEY’S MASTER MIND, 2 Poorest Mickey
we have played to date. — D. E. Fitton, Lyric theatre,
Harrison, Ark. — Small town patronage.
UNIVERSAL
ARABIAN DAZE, 2. Sporting Youth — The mail
wouldn’t carry, and the Herald-World wouldn’t print,
my opinion on this. — J. S. Walker, Texas theatre,
Grand Prairie, Tex. — General patronage.
FELLOW STUDENTS, 2. Sid Saylor— A good
comedy. — B. J. Vanderby, Strand theatre. Spring-
field, S. D. — General patronage.
JUNGLE JINGLES, 1. Oswald — Very good. — P.
G. Held, New Strand theatre, Griswold, la. — General
patronage.
KISSES AND CURSES, 1. Oswald— Good. All of
these cartoons are good. Don’t be afraid to book
them. — P. G. Held, New Strand theatre, Griswold,
la. — General patronage.
LADY OF LIONS, 2. Sporting Youth — Not much
to it. — D. E. Fitton, Lyric theatre, Harrison, Ark. —
Small town patronage.
SISTER’S PEST, 2. Sunny Jim — Fair comedy.—
B. J. Vanderby, Strand theatre, Springfield, S. D.—
General patronage.
SISTER’S PEST, 2. Sunny Jim — -The only come-
dian on the Universal program, and that includes
Otis Harlan. The kid always delivers and you can
hear everything he 6ays. — Frank R. Adams, Play-
house theatre, Whitehall, Mich. — Small town pat-
ronage.
THE TAKE OFF, 2. Sporting Youth— So far this
series does not make as good filling as comedies.
Call them just fair. — D. E. Fitton, Lyric theatre.
Harrison, Ark. — Small town patronage.
TRAFFIC TROUBLES, 2 Universal has borrowed
the old Stern trick of putting in a bunch of trick
photography that cheapens an already cheap comedy.
— J. S. Walker, Texas theatre. Grand Prairie, Tex. —
General patronage.
WARNER BROS.
DONE IN OIL, 2 I guess this was done in oil.
Punk, nothing to it.— P. G. Held, N,ew Strand thea-
tre, Griswold, la. — General patronage.
GIVING IN, 2. — Very good. I hope they keep on
sending us acts like this. — P. G. Held, New Strand
theatre, Griswold, la.- — General patronage.
(SILENT)
EDUCATIONAL
BE MY KING, 2. Lupino Lane — Good comedy. —
Parkside theatre, Clinton, la. — General patronage.
FOLLOW TEACHER, 2 Big Boy— This one is
packed with laughs. — Parkside theatre, Clinton, la. —
General patronage.
HOT OR COLD, 2 — A good comedy either way.
Gets the laughs. — Loyd Fuqua, Family theatre, Quin-
cy, III. — General patronage.
LITTLE RUBE, 2 Good comedy. — Loyd Fuqua,
Family theatre, Quincy. 111. — -General patronage.
RED HOT BULLETS, 2 Good snappy comedy. — -
Loyd Fuqua, Family theatre,' Quincy, 111. — General
patronage.
SOCIAL PRESTIGE, 2. — Average comedy. — Park-
side theatre, Clinton, la. — General patronage.
SOCIAL PRESTIGE, 2 Old but good, with a lot
of mush slinging. But gets a few laughs. — Loyd
Fuqua, Family theatre, Quincy. 111. — General pat-
ronage.
THOSE TWO BOYS, 2. Monty Collins— Got a few
laughs, but it was rather silly. — V. Crichton, Regent
theatre, Chapleau, Ont., Canada— -Small town pat-
ronage.
MGM
CIRCUS TOWN, 2. — A fairly entertaining comedy
that got quite a few laughs and certainly pleased the
kids. — V. Crichton, Regent theatre, Chapleau, Ont.,
Canada. — Small town patronage.
ELECTION DAY, 2. Our Gang — Good Gang com-
edy. Not the best, but good. — Loyd Fuqua, Family
theatre, Quincy, 111. — General patronage.
GOING GA GA, 2. — Fair comedy, a few laughs. —
Loyd Fuqua, Family theatre, Quincy, 111. — General
patronage.
TWO TARS, 2. Laurel-Hardy — Good comedy from
this pair. — Loyd Fuqua, Family theatre, Quincy, 111.
— -General patronage.
PATHE
NO VACATION, 2. — Average comedy. — Parkside
theatre. Clinton, la. — General patronage.
UNIVERSAL
OSWALD COMEDIES, 1. — Have played our first
and it appears as though they will please. — V. Crich-
ton, Regent theatre, Chapleau, Ont., Canada. — Small
town patronage.
MISCELLANEOUS
BIG SHOT, 2. Snub Pollard— Poor comedy.— Park-
side theatre, Clinton, la. — General patronage.
CIRCUS DAZE, 2. Poodles Hanneford — Good com-
edy.— Parkside theatre, Clinton, la. — General patron-
age.
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148
EXHIBITORS HERALD-WORLD
May 31, 1930
ESS
CHICAGO PERSONALITIES
By JIM LITTLE
WI TH conventions holding the spotlight of the whole industry this week,
and with special trains huzzing in and out of town like an epidemic, the
past week has been rather full. Educational’s three day convention at
Hotel Congress went over big, as did Pathe’s at the Blackstone. And on the 6th
and 7th ot June, at the Stevens, Columbia will convene for a two day session.
OTORIES on the Educational and Pathe
“sequences” will be found up in the front
of the book. The story of Columbia’s con-
clave is in the offing, and the other conven-
tions are in session in other cities.
Therefore, being' out of immediate contact
with them, we shall confine ourselves to
the vagaries of the Row.
* * *
“The Primrose Path,” State Rights picture
produced by Willis Kent, who also produced
the highly successful “Road to Ruin” and
later “The Pace That Kills,” opened at the
Oliver theatre in South Bend, Indiana, a week
ago last Saturday, and almost emulated the
opening of the film in Gary. Last Saturday,
May 24, the picture opened at the Davidson
theatre in Milwaukee, one of the oldest legit-
imate houses in that city. It was especially
wired for sound for the showing of “The
Primrose Path.”
# * *
Si Greiver is to handle “The Primrose
Path” in the Chicago territory.
* * *
Max Levy has just purchased the territorial
rights for “The Woman Who Was Forgot-
ten” in the states of Illinois and Indiana.
^ ^ ^
The Avon and Rivoli theatres are co-oper-
ating with merchants of that section in
spreading the news about of the prizes to be
given to the holders of lucky tickets given
away in connection with purchases made in
the stores. With each purchase, a ticket with
a number on it is given the buyer, and the
more one buys, of course, the more tickets he
gets, and hence the chance of his winning one
of the prizes is enhanced.
* * *
We were sorry to learn that the wife of
Raymond Carsky, manager of the Essaness
Lakeside theatre, passed away last week. We
should like to extend our sincere sympathy to
Mr. Carsky in his bereavement, and also that
of his many acquaintances in the Row.
j{« jk
R. Campbell of the Essaness Theatres cor-
poration leaves next week for a vacation trip
to Canada. Whether or not he will bring it
back by plane remains to be seen. However,
we hope he has the best time that Canada
can afford him.
* * *
Charles Durrell, manager of the Essaness
Centre theatre, has returned from a vacation
with his family. Also, Robert Knudson, man-
ager of the Essaness Little theatre, returned
last week from a vacation in Michigan with
his family.
* * *
Vacations are in the air, and so are colds,
as genial A1 Blasko, publicity director for the
Essaness theatres, can attest. Between sneezes
and a race for dry handkerchiefs, A1 cleared
off his desk and got away to a fresh start,
that is, he starts from scratch each morning.
And while we were talking to Al, who seems
to be the busiest man in the world, Sam
Krimstein, of the Essanay Art Studio, in-
formed us that his wandering automobile had
been found — in more or less good condition.
He probably owns the only three door sedan
in Chicago at the present time. He doesn’t
mind it being taken for an accessory store,
but it hardly seems that a door could be
classed as an accessory.
* * *
A dinner is to be given at the Stevens
hotel on June 21 in honor of Tom Maloy,
business manager of the Operators’ Union,
at the modest sum of $10 per plate. It is
a testimonial affair, tendered him before
he leaves for England to be present as a
delegate at a meeting of the British Trades
Council.
* * *
John Mednikow, formerly manager of the
AdWance Trailer corporation, and who
relinquished this position to become man-
ager of the Independence theatre, is now
back in his old position as manager of
Ad-V ance Trailer.
* * *
The Symphony theatre, of which Harry
Willard is manager, and which used to
have stage presentations along with the
picture program, has cut out stage shows.
* * *
Max Schwartz, a most affable and pleas-
ant gentleman who sometimes greets a
stray reporter when he enters the MGM
office, has a prayer which we think is most
appropriate, and we feel that it should be
more universal. Although we regret that
it can not be quoted verbatim, the essence
of the affair is this: “O Lord, give me the
power to keep my nose out of other peo-
ple’s business. Amen.”
% * *
There is more or less movement among the
various exchanges, but by this we don’t mean
turnover, although there has been consider-
able of that, perhaps more so in the last few
weeks. This represents a location movement,
the transition beginning with the changing of
Warner Brothers activities to their new
building. Now that First National already
has its offices there also, B. N. Judell, who
recently moved into 831, has the floor for-
merly occupied by First National there.
Metro-Goldwyn-Mayer will undoubtedly begin
its trek south about the last of September,
and Paramount expects to move into its new
building, to be located on the southwest corner
of 13th and Michigan, in time to make room
for Metro. Also, work is progressing rapidly
on the new Film Exchange building, and is
expected to be habitable by fall, which will
mean another egress southward, and which
will also mean that the exchange locations
will be pretty well centralized. Sam Schaefer
is alreadv comfortably located in his new
quarters at 1029 South Wabash, where he has
a most effective display room for his chair
equipment.
WABASH KNIGHTS
J. Frank Young was born in Coal Creek,
Tennessee, about — well, we’ll let you figure it
out for yourselves, on January 11, 1891. Dur-
ing his lifetime, a
more or less varied
career has been his
lot, but it has re-
volved for the great-
er part about some
ramification of the
show business. This
may be somewhat
misleading when you
find out that his first
job was driving an
electric motor in a
coal mine, but we’ll
wager that that par-
ticular electric motor
was driven as well as
it could be driven.
J. Frank Young
Practical backgrounds in the show business
are not the lot of many of those connected
in some way with industry, but Frank was
brought up on it, living it during the daytime
and talking about it at night. You see, his
Father and his Uncle, having had charge of
the old K & P Opera House in Coal Creek,
naturally booked all the shows that played
there, and Frank’s particular job was to see
that the place was presentable to the general
public in the matter of cleanliness and also
to scout about and round up some musician
who would play for the show, providing the
players did not have one of their own. Props
being quite necessary for a finished perform-
ance, he used to see that everything was
furnished, consisting of an assortment ranging
from a jack to a piano, and possibly birds and
their gilded cages.
And now we come to his entrance into the
film business, which has kept him occupied for
many years, and which has won for him a host
of friends, but we know the “host of friends”
part of it would be the same regardless of
what business he had undertaken. Nickel-
odeons were quite the rage at that time, and
Frank, with the assistance of a resourceful
brother, managed to get hold of an old pro-
jection machine. Among the many perform-
ances which they put on, and we can be sure
that they were the best a nickel could buy,
were pictures of the Galveston flood, pictures
portraying the dilemma of that city when as-
saulted by the terrific tidal wave which inun-
dated it so thoroughly.
Speaking of the running of the machine,
and just a sample of the trials and tribula-
tions which the older operators in the business
had to face, was the fact that the machine had
to be cranked, not just looked at from a com-
fortable stool, and the film had to be run off
into a beer keg (they had real and reel beer
kegs in thosedays, too) after which the labo-
rious process of rewindinig came along.
Thus, after a youth filled with experience
which was to stand him in good stead later
on, Frank migrated to Chicago, and indulged
in many and sundry pursuits, paramount
among them, that of augmenting his school
training. He attended the public and high
schools in Coal Creek, and also spent some
time at the Carson-Newman College and the
Lewis Institute.
But, of course, a fair lady walked into this
knight’s life, and now we have Mr. and Mrs.
Frank Young, and two charming “young”
sters named Robert and Audrey, aged 14 and
12, respectively. As to pet peeves and like
idiosyncrasies — well, no peeves ; hobbies are
week-end parties at a lovely lakeside rendez-
vous. Football is a favorite sport, Roosevelt
the one president and Mary Pickford and
Betty Compson the only stars. And thus end-
eth a brief story which it has been a delight
to put into words, and we think United Artists
is fortunate in having such a man on its sales
force.
AT LAST!
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“Your Lucky
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METRO-GOLDWYII
MAYER’S 1930-193
ANNOUNCEMENT!
ticking Them In To Capacity
very Spot It Plays!
V Treat!
— Photoplay
Magazine
Presented by
>seph M. Schenck
F oduction Supervisor
in W. Considine, Jr.
Screendom’s Greatest Lovers
in the Year’s Prize Romance
DOLORES DEL RIO
in
"THE BAD ONE"
with
EDMUND LOWE
A GEORGE FITZMAURICE Production
LOS ANGELES SAYS:
Vibrant . . . Stirring — News
Dolores is vividly appealing
UNITED<2>ARTISTS
— Eve. Herald
Theatre Managers-
Projectionists
Unless You Possess the Theatreman’s Ency-
clopedia You Are Working Either Under a
Handicap or Incurring a Risk.
There is no better safeguard against a delayed break'
down in the operating equipment of a theatre and the
resultant inconvenience to patrons and possible refund
of a performance receipts, than a set of RICHARD-
SON’S MOTION PICTURE HANDBOOKS cover-
ing every phase attendant on the technique of projection
and sound manipulation.
A most necessary assistant in theatre management is
BUILDING THEATRE PATRONAGE (by Barry
and Sargent). This work shows you how to profitably
advertise and exploit your house and program — how to
adroitly handle every problem associated with theatre
operation. Endorsed by most of the leading theatremen
in the world.
Richardson’s Motion Picture Handbook — Vol.
1 and 2 \
Richardson’s Motion Picture Handbook — Vol. 3
Complete Set (the three volumes)
Building Theatre Patronage
Remittance to accompany order, unless you
wish hooJ{s sent C. O. D.
Order from
Herald-World Bookshop
407 S. Dearborn Street - Chicago, Illinois
6.20
5.10
10.20
5.10
EXHIBITORS HERALD- WORLD'S
FILM BUYER SECTION
IUIGLEY Publishing Company: Martin J. Quigley, President; Edwin S. Clifford, Secretary; George Clifford, Asst. Treasurer
II t nf flip Onielev nublications are copyrighted 1930 by the Quigley Publishing Company, 407 S. Dearborn St., Chicago, 111. All editorial and business
11 contents Oi uie s, y i resse(j to the Chicago office. Publications: Exhibitors Herald-World, in conjunction with which The Film Buyer and Better
>rreSP<ES re published every fourth week as Sections 2; The Motion Picture Almanac, Pictures and Personalities, an annual; The Chicagoan, class publication.
heatres Publisher and Editor Edwin S. Clifford, General Manager Jay M. Shreck, Managing Editor George Clifford, Business Manager
BRAHAM LINCOLN (D-AT>..._ United Artists
(CQU1TTED (D-AT) - Columbia
CROSS THE WORLD WITH MR. AND MRS. MARTIN
JOHNSON (PT, M) — - — Talking Picture
FTER THE VERDICT (Synchronized) International
LIAS FRENCH GERTIE (Mel-AT) RKO
(LIAS JIMMY VALENTINE (Mel-AT) MGM
(LL QUIET ON THE WESTERN FRONT (D-AT) . Universal
\NNA CHRISTIE (D-AT) MGM
(PPLAUSE (D-AT) - Paramount
(RGYLE CASE. THE (Mel-AT)..._ Warner Brothers
(RIZONA KID, THE (OR-AT).- - Fox
(ROUND THE CORNER (C-AT) Columbia
(ROUND THE WORLD VIA GRAF ZEPPELIN
Talking Picture Epics
VIATOR, THE (CD-AT) - Warner Brothers
WFUL TRUTH. THE (CD-AT) - Pathe
B
ACK PAY (D-AT) - First National
BAD MEN’S MONEY (W) - Bell Pictures
AD ONE, THE (CD-T) - United Artists
BARNUM WAS RIGHT (F-AT) Universal
BATTLE OF PARIS (D-AT)..._ Paramount
E YOURSELF (CD-AT).... - United Artists
BEAU BANDIT (CD-AT) RKO
BEAUTY AND BULLETS (W)..._ Universal
BEHIND THAT CURTAIN (My-AT)..._ Fox
EHIND THE MAKEUP (D-AT)... Paramount
BELLAMY TRIAL (D-AT) - MGM
BELOW THE DEADLINE (D) Chesterfield
BENSON MURDER CASE, THE (My-AT) Paramount
BEYOND THE RIO GRANDE (W-AT) -Big 4
IIG FIGHT, THE (CD-AT) - Sono Art
1 1 G HOUSE, THE (D-AT) MGM
BIG NEWS (My-AT) - Pathe
BIG PARTY. THE (CD-AT, M) Fox
IG POND, THE (C-AT, S) Paramount-Publix
IIG TIME (D-AT) - Fox
BISHOP MURDER CASE (My-AT) MGM
BLACK MAGIC (D-ME) Fox
BLACK WATCH, THE (D-AT) - Fox
ILACKMAIL (My-AT) Sono Art
(LAZE O’ GLORY (CD-AT) - Sono Art
BLUE ANGEL, THE (D-AT. S)..._... - Ufa
BODY PUNCH, THE (D) .....Universal
(ORDER LEGION. THE (W-AT) Paramount-Publix
BORDER ROMANCE (R-AT. S) - — Tiffany
BORN RECKLESS (D-AT) Fox
BORN TO THE SADDLE (W)..._ Universal
iREAKUP, THE (PT, M) Talking Picture
BREEZY BILL (W)... - ....Bell Pictures
iRIDE OF THE REGIMENT (C). — First National
SRI DE 66 (MC)..._ — United Artists
BROADWAY BABIES (D-TME) ...First National
BROADWAY MELODY (MC) ...MGM
BROADWAY SCANDALS (D-AT) Columbia
BULLDOG DRUMMOND (Mel-AT) United Artists
■BURNING THE WIND (W) Universal
BURNING UP (CD-AT) Paramount
c
CALL OF THE DESERT
CALL OF THE WEST (AT). —
3AMEO KIRBY (D-AT)
■CAMPUS KNIGHTS (CD)
■CANYON OF MISSING MEN, THE (W)...
‘CAPTAIN COWBOY (W)
•CAPTAIN OF THE GUARD (MC)
•CAPTAIN SWAGGER (D-Synchronized)
•CAREERS (D-TME)
•CARELESS AGE. THE (CD-TME)
•CASE OF SERGEANT GRISCHA (D-AT)
CAUGHT SHORT (C-AT)
CHARMING SINNERS (D-AT)....
•CHASING RAINBOWS (CD-AT)
■CHASING THROUGH EUROPE (D-TME).
'CHEYENNE (W)
•CHILDREN OF PLEASURE (CD-AT)
•CHILDREN OF THE RITZ (CD-ME)
•CHINA BOUND (CD)....
‘CHRISTINA (D-PT)
CIRCLE, THE (CD-AT) -
•CITY GIRL (D-AT)
CLANCY IN WALL STREET (C-AT) ...
•CLEANUP. THE (D)
•CLIMAX, THE (D-AT)
COCOANUTS. THE (MC) - -
•COCKEYED WORLD, THE (CD-AT)
Bell Pictures
.....Columbia
-...Fox
Chesterfield
Bell Pictures
Bell Pictures
Universal
.Pathe
First National
First National
- Jt K O
- M G M
Paramount
M G M
Fox
First National
M G M
First National
M G M
Pox
- M G M
Pox
Aristocrat
Excellent
Universal
Paramount
.Fox
Alphabetical
Listing of
Pictures
COCK O' THE WALK (CD-AT) Sono Art
•CODE OF THE WEST (W)..._ .Bell Pictures
•COHENS AND KELLYS IN ATLANTIC CITY... Universal
•COHENS AND KELLYS IN SCOTLAND ( F-AT)... .Universal
•COLLEGE COQUETTE (CD-AT)... ...Columbia
•COLLEGE LOVE (D-AT) _ Universal
•COME ACROSS (D-TME) Universal
CONDEMNED (D-AT) United Artists
COURAGE (D-AT) Warner Brothers
•COURTIN’ WILD CATS (WCD-AT) Universal
•COVERED WAGON TRAILS (W) Bell Pictures
•COWBOY AND OUTLAW (W) Bel) Pictures
CUCKOOS. THE (MC) RKO
•CRAZY THAT WAY (C-AT) Fox
CRIMSON CIRCLE, THE (PT. M) International
•CZAR OF BROADWAY (D-AT) Universal
D
•DAMES AHOY (F-AT) Universal
•DANCE OF LIFE, THE (CD-AT-S) - ...Paramount
•DANGEROUS CURVES (CD-AT) .... .Paramount
DANGEROUS NAN McGREW (C-AT, S) ....Paramount-Publix)
•DANGEROUS PARADISE (D-AT) Paramount
DANGEROUS TRAIL. THE <W-AT)...„ Big 4
•DARKENED ROOMS (My-AT) Paramount
DARK RED ROSES (AT) International
•DARK STREETS (D-AT) First National
DAWN PATROL, THE (D-AT) ..First National
DESERT SONG. THE (MC) Warner Brothers
DEVIL MAY CARE (D-AT) MGM
DEVIL’S HOLIDAY. THE (D-AT) Paramount
•DEVIL’S PIT, THE (Synchronized)...- Universal
•DISRAELI (D-AT) Warner Brothers
•DIVINE LADY (D-TME)..._ First National
DIVORCEE. THE (CD-AT) ....MGM
•DIVORCE MADE EASY (CD-AT).... Paramount
DOCTOR’S SECRET. THE (D-AT) Paramount
•DOUBLE CROSS ROADS (D-AT) Fox
•DRAG (D-AT) .First National
•DRAKE CASE. THE (D-AT) Universal
•DREAM MELODY (D) Excellent
DU BARRY, WOMAN OF PASSION— —United Artists
DUDE WRANGLER, THE (CW-AT) Sono Art
•DUMBBELLS IN ERMINE (CD-AT) Warner Brothers
•DYNAMITE (D-AT) MGM
E
EASY GOING (C-AT) MGM
•EMBARRASSING MOMENTS (C-AT) Universal
•EVANGELINE (D-Synchronized) - United Artists
•EVIDENCE (T) Warner Brothers
•EYES OF THE UNDERWORLD (W) Universal
EYES OF THE WORLD United Artists
F
•FAME (T-D) Warner Brothers
FALL GUY, THE (C-AT) Radio Pictures
•FALL OF EVE (CD-AT) Columbia
•FAR CALL, THE (D-ME) Fox
•FASHIONS IN LOVE (D-AT) Paramount
•FAST COMPANY (CD-AT) Paramount
•FAST LIFE (D-AT) First National
FATHER’S DAY (CD-AT) MGM
FIGHTING FOR THE FATHERLAND Sono Art
•FIGHTING KID, THE <W)..._ Bell Pictures
•FIGHTING LEGION, THE (WCD-AT) Universal
•FIGHTING TERROR, THE (W) Bell Pictures
FIREBRAND JORDAN (W-AT) .Big 4
FLAME OF THE FLESH (D-AT) United Artists
•FLIGHT (D-AT) —Columbia
•FLIRTING WIDOW, THE (D-AT) First National
•FLORADORA GIRL, THE (C-AT, S) ...31 G M
•FLYING FOOL, THE (D-AT)..._ : Pathe
•FLYING MARINE (D-TME) Columbia
•FOOTLIGHTS AND FOOLS (D-AT)— First National
FOREVER YOURS .United Artists
•FORWARD PASS (CD-AT) - First National
•FOUR DEVILS (D-TME) - - ...Fox
♦FOUR FEATHERS. THE (D-ME).... .Paramount
•FRAMED (Mel-AT) Jt K O
•FREE AND EASY (C-AT) — - IGM
•FROM HEADQUARTERS (D-TME) Warner Brothers
•FROZEN JUSTICE (D-AT) Fox
FURIES (D-AT) First National
G
•GAMBLERS, THE (D-AT).... Warner Brothers
GAY NINETIES. THE (CD-AT).... MGM
•GENERAL CRACK (D-AT) Warner Brothers
GENTLEMEN OF THE PRESS (D-AT)..... Paramount
•GHOST TALKS. THE (My-TME) Fox
•GIRL FROM HAVANA (D-AT)..._ Fox
GIRL FROM WOOLWORTHS (D-AT) First National
•GIRL IN THE GLASS CAGE (D-TME) First National
•GIRL IN THE SHOW, THE (CD-AT) Jd G M
•GIRL OF THE PORT (Mcl-AT) RKO
•GIRL OVERBOARD (D-TME) Universal
•GIRL SAID ‘NO,’ THE (CD-AT) _.._M G M
•GLORIFYING THE AMERICAN GIRL (MC) .Paramount
‘GOLD DIGGERS OF BROADWAY (MC) Warner Brothers
GOLDEN CALF, THE (MC) Fox
GOOD NEWS (MC) MGM
GRAND PARADE, THE (D-AT) Pathe
•GREAT DIVIDE (Mel-AT).... First National
GREAT GABBO (D-AT) Sono Art
GREAT POWER. THE (D-PT) Bell Pictures
•GREEN MURDER CASE. THE (My-AT) Paramount
•GREEN GODDESS, THE (Mel-AT) .Warner Brothers
•GRIT WINS (W) Universal
•GUILTY? (D-AT) Columbia
H
•HALF WAY TO HEAVEN (D-AT) _ Paramount
•HALLELUJAH (D-AT) Jd G M
HAPPY DAYS (MC) Fox
•HARD TO GET (CD-AT) .First National
HARMONY AT HOME (C-AT) _ Fox
•HARVEST OF HATE (W) Universal
HAWK ISLAND (My-AT) Jt K O
HE KNEW WOMEN (Mel-AT) RKO
•HEARTS IN EXILE (D-AT) ..Warner Brothers
•HEART’S MELODY (D-AT, S)...~ Ufa
HELL HARBOR (D-AT)..._ United Artists
HELLO SISTER (CD-AT) ...Sono Art
HELL’S ANGELS (D-AT) United Artists
•HELL’S HEROES (D-AT)..._ Universal
•HER OWN DESIRE (D-AT) - MGM
HER PRIVATE AFFAIR (D-AT) -Paths
•HER PRIVATE LIFE <D-AT)...„ ..First National
HER UNBORN CHILD (D-AT)..._ Windsor Pictures
•HIDE OUT (C-AT) Universal
HIGH ROAD. THE (CD-AT).... Jd G M
HIGH SOCIETY BLUES (AT, S) Fox
•HIGH TREASON (D-AT) - Tiffany
•HIGH VOLTAGE (D-AT) Pathe
•HIS FIRST COMMAND (D-AT) Pathe
•HIS GLORIOUS NIGHT (D AT) MGM
•HIS LUCKY DAY (CD-TME) Universal
HIT THE DECK (MC) Jt K O
•HOLD EVERYTHING (MC) Warner Brothers
•HOLD YOUR MAN (C-AT) Universal
HOLE IN THE WALL, THE (My-AT) - ... .Paramount
HOLLYWOOD REVUE (MC) MGM
•HOMECOMING (D-ME) Paramount
HONEY (CD-AT) Paramount
•HONKY TONK (CD-AT) Warner Brothers
•HOOFBEATS OF VENGEANCE (W) Universal
•HOT CURVES (C-AT) Tiffany
•HOT FOR PARIS (CD-AT) ..Fox
•HOT STUFF (CD-TME)... First National
•HOTTENTOT. THE (CD-AT) ..Warner Brothers
‘HOUSE OF HORRORS (MyC-ME) First National
HOUSE OF SECRETS (D-AT) .....Chesterfield
•HUNGARIAN RHAPSODY (D-PS) Paramount
♦HUNTED MEN (W)._ Bell Pictures
HUNTING TIGERS IN INDIA (PT, M) Talking Picture
•HURRICANE (D-AT) Columbia
I
•IDLE RICH (D-AT)..._ Jd G M
♦ILLUSION (CD-AT) J’aramount
•IMMORTAL VAGABOND (D-AT. S) Ufa
IN GAY MADRID (CD-AT) Jd G M
•INNOCENTS OF PARIS (D-AT-S) ...Paramount
•IN OLD ARIZONA (W-AT) Fox
•IN OLD CALIFORNIA (D-AT) Audible
•IN THE HEADLINES (D-AT) Warner Brothers
•IN THE NEXT ROOM (My-AT) .First National
•INVADERS. THE <W).._ „ Bell Pictures
•IS EVERYBODY HAPPY (D-ATM) Warner Brothers
•IT CAN BE DONE (CD-TME) Universal
•IT’S A GREAT LIFE (CD-AT) . MGM
4
FILM BUYER SECTION
May 31, 19 0 U
J
JEALOUSY (D-AT) Paramount
•JOURNEY’S END (D-AT) Tiffany
•JOY STREET (CD-ME).... Fox
K
KETTLE CREEK (W-AT)
•KIBITZER (CD-AT)
•KING OF JAZZ (MC)
•KISS, THE (D-ME)
KITTY (D-ME)
L
....■Universal
.Paramount
...Universal
M G M
Sono Art
LADIES IN LOVE (CD-AT)
LADIES LOVE BRUTES (D-AT)
•LADIES OF LEISURE (D-AT)..._
LADY LIES. THE (CD-AT)
LADY OF SCANDAL. THE (CD-AT)
LADY TO LOVE. A (D-AT).
Chesterfield
Paramount
...Columbia
Paramount
M G M
M G M
•LARIAT KID. THE (W).„. Universal
•LAST COMPANY, THE (D-AT. S) Ufa
•LAST OF MRS. CHEYNEY. THE (D-AT) M G M
•LAST PERFORMANCE (D-AT) Universal
•LAST ROUNDUP. THE (W) ~ Bell Pictures
LAUGHING LADY. THE (D-AT) - paramount
•LAW OF THE PLAINS (W) Bell Pictures
•LETTER, THE (D-AT) Paramount
LET US BE GAY (CD-AT)..- -M G M
LET’S GO PLACES (CD-AT) - Fox
•LIGHT FINGERS (D-AT) — Columbia
•LILIES OF THE FIELD (D-AT) First National
•LIGHT OF WESTERN STARS. THE
•LITTLE JOHNNY JONES (CD-AT) .First National
LOCKED DOOR. THE (D-AT).._ ...United Artists
•LONE HORSEMAN, THE (W) — Bell Pictures
•LONE STAR RANGER (W-AT) — - -- Fox
•LONESOME (CD-TME) Universal
•LONG, LONG TRAIL, THE (W-AT) Universal
•LOOPING THE LOOP (M-ME) Paramount
•LOOSE ANKLES (CD-AT) First National
•LORD BYRON OF BROADWAY (CD-AT) MGM
LOST GODS (PT, M) Talking Picture
•LOST ZEPPELIN, THE (D-AT) - Tiffany
LOTTERY BRIDE - United Artists
•LOVE AND THE DEVIL (D-TME) First National
LOVE AT FIRST SIGHT (MC) - Universal
•LOVE COMES ALONG (Mel-AT) — - Jt K O
LOVE COTTAGE. THE (MC) United Artists
•LOVE DOCTOR, THE (CD-AT) - .Paramount
LOVE, LIVE AND LAUGH (D-AT. S) -Fox
•LOVE PARADE, THE (D-AT) Paramount
•LOVE RACKET. THE (D-AT) First National
•LOVE WALTZ (MR-AT) - - Ufa
•LOVIN’ THE LADIES (C-AT) - BKO
LUCKY IN LOVE (AT, S) - l’alhe
•LUCKY LARKIN (W-AT) Universal
•LUCKY STAR (D-TME) Fox
LUMMOX (D-AT) v United Artists
M
MADAME SATAN (CD-AT) MGM
•MADONNA OF AVENUE A (D-AT) Warner Brothers
•MAMBA (D-AT) - Tiffany
•MAMMY (CD-AT) Warner Brothers
•MAN AND THE MOMENT (D-TME) - First National
•MAN FROM BLANKLEY'S. THE (F-AT).... Warner Brothers
•MAN FROM NEVADA. THE (W) Bell Pictures
•MAN FROM NOWHERE. THE (W)..._ Bell Pictures
•MAN’S MAN. A (CD-ME). MGM
•MAN I LOVE. THE (D-AT) — Paramount
MARCH OF TIME (MC) MGM
•MARIANNE (CD-AT) MGM
•MARRIAGE PLAYGROUND. THE (CD-AT) Paramount
MARRIED IN HOLLYWOOD (D-AT, S)„. - - Fox
•MASQUERADE (CD-AT) -Fox
MEN ARE LIKE THAT (CD-AT).... Paramount
•MEDICINE MAN. THE (CD-AT) .Tiffany
•MELODY LANE (D-AT) Universal
•MELODY MAN (D-AT) - Columbia
MEN WITHOUT WOMEN (CD-AT) Fox
•MEXICALI ROSE (D-AT) - Columbia
MIDNIGHT DADDIES <C-AT) Sono Art
MIDNIGHT MYSTERY (My-AT) Radio Pictures
•MIDSTREAM (D-PT) Tiffany
•MIGHTY, THE (DAT) .Paramount
•MISSISSIPPI GAMBLERS , D-AT) Universal
•MISTER ANTONIO (D-AT) Tiffany
•MODERN LOVE (CD-TME)... Universal
•MONTANA MOON (WMC) MGM
•MOONLIGHT MADNESS (D-AT) Universal
•MOST IMMORAL LADY. A (D-AT) First National
•MOUNTAIN JUSTICE (W-AT)..._ Universal
•MOUNTED STRANGER (W-AT) .Universal
MOVIETONE FOLLIES OF 1930 (R-AT, S) -...Fox
•MURDER ON THE ROOF (D-AT) Columbia
MURDER WILL OUT (My-AT) First National
•MY LADY'S PAST (D-PT) Tiffany
•MY MAN (CD-AT) Warner Brothers
MYSTERIOUS DR. FU MANCHU (My-AT) Paramount
•MYSTERIOUS ISLAND (D-PT) MGM
N
•NAVY BLUES (C-AT) MGM
•’NEATH WESTERN SKIES (W) Bell Pictures
•NEW ORLEANS (D-PT).— Tiffany
NEW YORK NIGHTS (D-AT) United Artists
NIGHT HAWK. THE (KW) — Big 4
•NIGHT RIDE (D-AT) ...Universal
NIX ON DAMES (D-AT. S) - Fox
•NO. NO. NANETTE (CD-AT).... First National
•NOAH’S ARK (D-TME) ..Warner Brothers
N (Cont.)
NOT DAMAGED (D-AT, M) Fox
•NOT SO DUMB (CD-AT).... MGM
NOTORIOUS AFFAIR, A (CD-AT) First National
0
•OFFICER O’BRIEN (D-AT) Pathe
•OH. YEAH! (CD-AT) Pathe
•OKLAHOMA KID. THE (W) .Bell Pictures
•O’MALLEY RIDES ALONE (W) Bell Pictures
•ON THE LEVEL (CD-AT) ...Fox
ON WITH THE SHOW (MC) Warner Brothers
•ONE HYSTERICAL NIGHT (C-AT) Universal
ONE EMBARRASSING NIGHT (C-AT) MGM
•ONE MAD KISS (R-AT, M) Fox
ONE ROMANTIC NIGHT (CD-AT) United Artists
•ONE SPLENDID HOUR (D)..._ Excellent
•ONE WOMAN IDEA. THE (D-ME).... Fox
ONLY THE BRAVE (D-AT) Paramount
•OTHER TOMORROW (D-AT) First National
•OUR MODERN MAIDENS (D-PT) M G M
•OVERLAND BOUND (W-AT) Bell Pictures
P
•PAINTED ANGEL (D-AT)... First National
•PARADE OF THE WEST (WC-AT) Universal
PARAMOUNT ON PARADE (MC) Paramount
•PARIS (D-AT) First National
•PARIS BOUND (D-AT) Pathe
•PAINTED FACES (CD-AT) Tiffany
‘PARTING OF THE TRAILS (W) Bell Pictures
•PARTY GIRL (D-AT) Tiffany
PEACOCK ALLEY (D-AT) Tiffany
•PERSONALITY (CD-AT) Columbia
•PHANTOM OF THE OPERA (My-PT) Universal
‘PHANTOM RIDER, THE (W) Fell Pictures
PICCADILLY (D-Synchronzed) Sono Art
PICK ’EM YOUNG (C-AT. S) Pathe
•PIONEERS OF THE WEST (W) - Bell Pictures
•PLAYING AROUND (D-AT) First National
•PLEASURE CRAZED (D-AT) ...Fox
•PLUNGING HOOFS (W) Universal
POINTED HEELS (D-AT) Paramount
•PRINCE OF DIAMONDS (AT) Columbia
•PRINCE OF HEARTS, THE (D) Bell Pictures
•PRISONERS (D-TME) First National
PUTTIN’ ON THE RITZ (MC) United Artists
R
•RACKETEER, THE (D-AT) Pathe
RAFFLES (Mel-AT) United Artists
•RECAPTURED LOVE (D-AT) ...Warner Brothers
•RED HOT RHYTHM (MC) Pathe
•REDEMPTION (D-AT) MGM
RENO (D-AT) Sono Art
RETURN OF DR. FU MANCHU, THE (Mel-AT)
Paramount-Publix
•RETURN OF SHERLOCK HOLMES, THE ( D- AT)Paramount
•RICH PEOPLE (CD-AT) Pathe
•RIDERS OF THE RIO GRANDE (W) Bell Pictures
•RIDERS OF THE STORM (W) Fell Pictures
•FIDIN’ KID (W-TME) ...Universal
RIDIN' LAW (W-AT) Big 4
•RIVER OF ROMANCE. THE (CD-AT).... Paramount
•RIVER, THE (D-TME) ...Fox
ROADHOUSE NIGHTS (CD-AT) Paramount
•ROARING ADVENTURE (W) - Universal
•ROARING RANCH (W-AT) — Universal
ROGUE SONG (MR-AT).... — MGM
ROMANCE (D-AT) MGM
ROMANCE OF RIO GRANDE (D-AT, S) Fox
•ROUGH ROMANCE (D AT, S) Fox
ROUGH WATERS (D-TME) Warner Brothers
•ROYAL ROMANCE. A (F-AT) Columbia
s
SONG OF KENTUCKY, A (D-AT) P<a
•SONG OF LOVE (D-AT) Col bil
SONG OF SONGS (MC) Warner Bi en
•SONG OF THE FLAME (D) First Na M1
•SONGS OF THE SADDLE (W-AT)... Uni sn
SO THIS IS LONDON (C-AT) L,]
SOUTH SEA ROSE (D-AT) Lj
•SOUTH SEAS Talking Picture iw i
•SPEAKEASY (CD-AT)
•SPEEDWAY (CD-ME) J j,
•SPIES (Mel) J M
SPRING IS HERE (MC) - First Ns nal
•SQUALL, THE (D-AT) First Njfil
•STAIRS OF SAND (D). Para at
•STORM, THE (D-AT) Uni »i
•STREET OF CHANCE (D-AT) Para at
STRICTLY MODERN (CD-AT)... First Na u]
STRICTLY UNCONVENTIONAL (CD-AT) J M
STUDIO MURDER CASE, THE (My-AT) Para at
•SUCH MEN ARE DANGEROUS (D-AT) 01
•SUNNY SIDE UP (D-AT) 0I
SUNNY SKIES (CD-AT) T n;
•SWEETIE (CD-AT) Paraj at
SWEET MAMMA (CD-AT) First Na tal
SWEETHEARTS AND WIVES (D-MI-AT) First Na tal
•SWELLHEAD (CD-AT) T nj
SWING HIGH (CD-AT, S) - - m
•SYNTHETIC SIN (D-ME) .First Na m
T
TAKE THE HEIR (C-ME) :(
TALK OF HOLLYWOOD (CD-AT) Sor .rt
TAMING OF THE SHREW (C-AT) United A ts
•TEMPLE TOWER (Mel-AT) 5I
TEXAN. THE (D-AT) Paramount-Pin
•TEXAS COWBOY. A (W) ...Fell Pi, ts
•THEY HAD TO SEE PARIS (CD-AT).... a
•THIRTEENTH CHAIR (Mel-AT) 1UM
•THIS MAD WORLD (D-AT) MM
•THIS THING CALLED LOVE (CD-AT).... Jin
•THOSE WHO DANCE (Mel-AT) Warner Brc rs
•THREE OUTCASTS (W) Bell Piles
THREE LIVE GHOSTS (CD-AT) United A ts
•THREE SISTERS (D-AT) ,i
•THUNDER (D-ME) Mil
•THUNDERBOLT (D-AT) - Paran it
•TIGER ROSE (D-AT) ...Warner Brc rs
•TIP OFF. THE (W) Unit al
•TIME. PLACE AND GIRL, THE (D-AT) ...Warner Broils
•TONIGHT AT TWELVE (CD-AT) ...Unit al
•TRAIL OF '98 (D-ME) M M
•TRAILING TROUBLE (W-AT) Unit il
•TRENT’S LAST CASE (My-TME) >i
TRESPASSER. THE (D-AT) .United A ta
•TRIAL OF MARY DUGAN (D-AT) M \l
TRIGGER TRICKS (D-AT Univ U
•TROOPERS THREE (D-AT) Ti ty
TRUE TO THE NAVY (C-AT. S) Paramount-Pt i
•TWIN BEDS (C-TME) First Nat. si
•TWO MEN AND A MAID (D AT) TLiy
TWO O’CLOCK IN THE MORNING (My-AT) . Bell Pic *
•TWO WEEKS OFF (CD-ME) First Nat d
u
•UNDER MONTANA SKIES (R-AT, S) -Ti; y
•UNHOLY THREE. THE (Mel-AT) M .1
•UNKNOWN RIDER. THE (W)..._ Bell Pic is
UNMASKED (D-AT) Art ss
•UNTAMED (D-AT) M ti
•UNDER A TEXAS MOON (MF)..._ ...Warner Bro t
•UNDERTOW (D-AT) Univ il
UP THE CONGO (Lecture)... Som t
V
•SACRED FLAME. THE (D-TME) Warner Brothers
SAFETY IN NUMBERS (CD-AT, S) Paramount-Publix
•SAILOR’S HOLIDAY (CD-AT) . Pathe
•SALLY (D-AT) First National
•SALUTE (D-AT) Fox
SAP FROM SYRACUSE (C-AT) Paramount-Publix
•SAP, THE (CD-AT)... Warner Brothers
•SARAH AND SON (D-AT) ...Paramount
‘SATURDAY NIGHT KID. THE (D-AT) Paramount
•SAY IT WITH SONGS (D-AT) Warner Brothers
•SCANDAL (D-TME) - Universal
•SCARLET SEAS (D-TME) First National
•SEA BAT, THE (Mel-AT) MGM
•SECOND CHOICE (D-AT) Warner Brothers
•SECOND FLOOR MYSTERY, THE (My-AT)Warner Brothers
SECOND WIFE (Mel-AT) FKO
SECRETS OF THE PUEBLOES. THE (W-AT) Big 4
•SENOR AMERICANO (W-AT) Universal
‘SEVEN DAYS LEAVE (D-AT) — Paramount
•SEVEN FACES (D-AT) - Universal
•SEVEN KEYS TO BALDPATE (C-AT) BKO
SHADOW OF THE LAW (D-AT) Paramount Publix
•SHANGHAI LADY, THE (CD-AT) Universal
•SHANNONS OF BROAD WY (C-AT) Universal
•SHE COULDN’T SAY NO (MC)... ..Warner Brothers
•SHIP FROM SHANGHAI, THE (D-AT) ...MGM
•SHOW BOAT (D-AT) — - Universal
•SHOW FOLKS (CD-Synchronized) — Pathe
•SHOW GIRL IN HOLLYWOOD (D-AT) First National
•SILENT ENEMY, THE (PT, M) Paramount-Publix
•SIN FLOOD (D-AT) - .....First National
SINGER OF SEVILLE (D-AT) MGM
•SINGLE STANDARD. THE (D-ME) MGM
SINS OF THE CHILDREN (CD-AT) MGM
•SKIN DEEP (D-TME) Warner Brothers
•SKINNER STEPS OUT (AT) Universal
SKY HAWK (D-AT) - -Fox
•SLIGHTLY SCARLET (D-AT) Paramount
•SMILING IRISH EYES (D-AT) First National
SOCIAL LION. THE (C-AT) Paramount-Publix
•SOLDIERS AND WOMEN (D-AT) — Columbia
•SO LONG LETTY (D-AT) - Warner Brothers
SONG O’ MY HEART (R-AT. S) ..---F°x
SONG OF THE WEST (W-O) - Warner Brothers
SONS O’ GUNS ( MC) — United Artists
•SO THIS IS COLLEGE (C-AT) --•----•.MGM
•SON OF THE GODS (D-AT) First National
•SOPHOMORE. THE (C-AT) - Pathe
VAGABOND KING. THE (D-TME) Param it
•VEILED WOMAN, THE (D-ME) X
•VENGEANCE (D-AT) Colu; a
•VENUS (Synchronized) United Ai s
•VIKING, THE (D-Synchronized).. M i
•VIRGINIAN, THE (D-AT)..._ Param it
•VOICE OF THE CITY, THE (D-AT) - M ,1
w
•WAGON MASTER. THE (W-ME) Univ d
•WALL STREET (D-AT) Colu l
•WEDDING RINGS (D-AT) First Nati I
•WELCOME DANGER (C-AT) -Param it
•WESTERN HONOR (W) Bell Pici s
•WESTERN METHODS (W) Fell Pici s
WHAT A MAN! (CD-AT).... - Sonc t
WHAT A WIDOW (CD-AT)... United Ai s
•WHAT MEN WANT (D-AT) Univ d
•WHEEL OF LIFE (D-AT) Param t
•WHEN YOU GIVE YOUR HEART AWAY (C-AS) »
•WHERE EAST IS EAST (D-TME) M I
WHISPERS - United Ai s
WHITE CARGO (D-AT) - Miscellan s
•WHITE DEVIL (D-PT) a
WHITE HELL OF PITZ PALU (D-M) Univ, 1
•WHITE OUTLAW (CW)..._ - Univ, 1
WHOOPEE (MC) United Ai s
WHY BRING THAT UP (CD-AT) ...Param t
•WHY LEAVE HOME (MC).._ - 1
•WIDE OPEN (CD-AT) Warner Brot 8
WILD MEN OF KALIHARI (PT. M) Talking Piet s
•WINGED HORSEMAN. THE (W) - Univ, 1
•WISE GIRLS (CD-AT) 31 I
•WITH BYRD AT THE SOUTH POLE Paramount-Put
•WOMAN RACKET (D-AT) - 31 1
•WOMAN TO WOMAN (D-AT)...„ Tif \
•WONDER WOMAN (D-TME) M 1
•WORDS AND MUSIC (CD-AT) \
WOULD YOU BELIEVE IT (C-ME) — 14
•WRECKER. THE (D-Synchronized) - Tii J
Y
•YOUNG DEARIE (D-AT)... Univ, .1
•YOUNG EAGLES (D-AT).... Param, t
YOUNG MAN OF MANHATTAN (CD-AT) Param it
•YOUNG NOWHERES (D-AT) First Nati .1
M.y 31, 1930
FILM BUYER SECTION
5
QUICK REFERENCE CHART
FOR BUYERS AND BOOKERS
Aristocrat Pictures
Silent
Sound
dllCY IN WALL STREET (C-AT) 7100
t R) April 1. 1930. Sound on disc and film. With
Iharles Murray, Lucien Littlefield.
fHEME: A plumber goes Wall Street and becomes
millionaire.
Artclass
Silent Sound
Ul ASKED (D-AT) ------
R) Dec. 15, 1929. Sound on disc and film. With
Robert Warwick. Sam Ash, Milton Krims, Lyons
wickland, Susan Corroy. William Corbett, Charles
Statley, Kate Roemer, Waldo Edwards. Roy Byron.
31yde Dellson, Helen Mitchell, Marie Burke.
Audible Pictures
Silent
•I OLD CALIFORNIA (D-AT) 5400
ivVith Henry B. Walthall, Helen Ferguson. George
Duryea, Ray Hallor, Orrol Humphrey. Larry Steers.
Richard Carlyle, Harry Allen, Lew Stern, Paul
Ellis. Charlotte Monte. Gertrude Chorre.
.THEME: A story of stolen love and a youth's
heroic rescue of a girl from a runaway coach, with
[he Mexican border as the background.
Bell Pictures
630 Ninth Avenue
New York City
Silent
Sound
Sound
•ID MEN’S MONEY (W) 5 reels
(R) October, 1929. With Yakima Canutts.
•llEEZY BILL (W) 5 reels
(R) March. 1930. With Bob Steele.
•ILL OF THE DESERT -...5 reels
(R) April, 1930. With Tom Tyler.
•INYON OF MISSING MEN. THE (W) 5 reels
(R) March. 1930. With Tom Tyler.
•iPTAIN COWBOY (W) 5 reels
(R) November, 1929. With Yakima Canutts.
■ PE OF THE WEST (W) 5 reels
(R) February, 1930. With Bob Custer.
•iVERED WAGON TRAILS (W) 5 reels
(R) April, 1930. With Bob Custer.
• WBOY AND OUTLAW (W) 5 reels
(R) January. 1930. With Bob Steele.
•GHTING KID, THE (W) 5 reels
(R) October. 1929. With Fred Church.
•(GHTING TERROR, THE (W) 5 reels
(R) November, 1929. With Bob Custer.
(EAT POWER, THE, (D-PT) - 8 reels
With Minna Gombel.
THEME: A story of Wall street.
•INTED MEN (W) 5 reels
(Rl May 15, 1930. With Bob Steele.
• VADERS, THE (W) 5 reels
(R)December, 1929. With Bob Steele.
*,ST ROUNDUP, THE (W) 5 reels
(R) November, 1929. With Bob Custer.
VW OF THE PLAINS (W) 5 reels
(R) November. 1929. With Tom Tyler.
•INE HORSEMAN, THE (W) 5 reels
(R) December. 1929. With Tom Tyler.
•UN FROM NEVADA. THE (W) 5 reels
(R) November. 1929. With Tom Tyler.
■AN FROM NOWHERE. THE (W) 5 reels
(R) April. 1930. With Bob Steele.
• EATH WESTERN SKIES (W) 5 reels
(B) January. 1930. With Tom Tyler.
' (LAHOMA KID, THE (W) - 5 reels
(R) January. 1930. With Bob Custer.
'MALLEY RIDES ALONE (W)..._ 5 reels
(Rl March. 1930. With Bob Custer.
'/ERLAND BOUND (W-AT) 5200
With Leo Maloney, Jack Terrin, AUene Ray, Walley
Wales.
ARTING OF THE TRAILS (W) 5 reels
(R) December, 1929. With Bob Custer.
HANTOM RIDER. THE (W)..._ 5 reels
(R) December. 1929. With Tom Tyler.
I0NEERS OF THE WEST (W) 5 reels
(R) February. 1930. With Tom Tyler.
RINCE OF HEARTS, THE (D) 5 reels
THEME: A society drama.
IDERS OF THE RIO GRANDE (W) .5 reels
(R) December, 1929. With Bob Custer.
IDERS OF THE STORM (W) 5 reels
(R) November. 1929. With Yakima Canutts.
EXAS COWBOY, A (W) — 5 reels
(R) February. 1930. With Bob Steele.
HREE OUTCASTS (W) 5 reels
(Rl September. 1929. With Yakima Canutts.
V0 O’CLOCK IN THE MORNING (My-AT) 7 reels
With Edith Roberts, Noah Beery, Margaret Livingston.
NKNOWN RIDER, THE (W) 5 reels
(R) September, 1929. With Fred Church.
(ESTERN HONOR (W) _...5 reels
(Rl May. 1930. With Bob Steele.
WESTERN METHODS (W) 5 reels
(R) December, 1929. With Fred Church.
Big 4 Corporation
Silent Sound
CYOND THE RIO GRANDE (W-AT) 5 reels
(R) April 1930. Sound on disc and film. With
Jack Perrin, Starlight. Franklyn Farnum, Charline
Burt, Emma Tansey, Buffalo Bill, Jr.. Pete Morri-
son, Henry Roquemore, Edmund Cobb, Henry Taylor.
ANGEROUS TRAIL, THE (W-AT) 5 reels
(R) September, 1930. Sound on disc and film. Cast
to be announced.
REBRAND JORDAN (W-AT) 5 reels
(R) June, 1930. Sound on disc and film. With Lane
Chandler. Aline Goodwin, Yakima Canutt, Sheldon
Lewis, Marguerite Ainslee, Tom London. Lew Meehan.
Frank Yaconalli, Alfred Hewston, Fred Harvey, Cliff
Lyons.
IGHT HAWK, THE (W) 5 reels
<R) August, 1930. Sound on disc and film. Cast
i to be announced.
The Feature
Key to Symbols
The following appear immediately after the
title to indicate the nature of the production:
C— Comedy
D— Drama
CD Comedy drama
F Farce
Mel Melodrama
My Mystery
R— Romance
W— W estern
AT All talking
PT Part talking
T Talking
M Music
E Sound effects
MC Musical comedy
O — Operetta
S Singing
EXAMPLE: CAT, all talking comedy. MR,
musical romance. CD— AT, S, comedy drama,
all talking with singing.
(R) signifies release.
NOTE : An asterisk preceding the title in-
dicates either that there is a silent version or
that the picture was produced only in silent
version. Pictures marked with an asterisk which
have sound versions are indicated by the
sound symbols appearing after the title.
RIDIN’ LAW (W-AT) 5 reels
(R) May, 1930. Sound on disc and film. With Jack
Perrin, Starlight. Yakima Canutt, Rene Bordon. Jack-
Mower, Ben Corbett, Robert Walker, Fern Emmett,
Pete Morrison, Olive Young.
SECRETS OF THE PUEBLOES, THE (W-AT) 5 reels
(R) July. 1930. Cast to be announced.
TAKE THE HEIR (C-ME) - 6 reels
(R) January, 1930. With Edward Everett Horton,
Dorothy Devore, Frank Elliott. Edythe Chapman, Otis
Harlan, Kay Deslys. Margaret Campbell.
WOULD YOU BELIEVE IT (C-ME) 6 reels
(R) March, 1930. With Walter Forde, Pauline
Johnson.
Chesterfield
Silent Sound
•BELOW THE DEADLINE (D) 5500
(R) May 1. 1929. With Barbara Worth. Frank
Leigh, J. P. McGowan, Frank Merril, Arthur Ran-
kin, Virginia Sale. •'Tiny'' Ward. Lou Gory, Fred
Walton, Bill Patton. Charles Hickman, Mike Donlin.
THEME: Story of a young detective who frees the
gangster brother of the girl he loves, but succeeds
in capturing the rest of the gang in the end.
‘CAMPUS KNIGHTS (CD) .... ....
(R) June 15. 1929. With Raymond McKee, Shirley
Palmer, Marie Quillen, Jean Laverty.
HOUSE OF SECRETS (D-AT) - - ........6100
With Marcia Manning. Joseph Striker, Elmer Grandra,
Herbert Warren, Francis M. Cerdl. Richard Steven-
son, Harry H. Southard. Edward Ringham.
LADIES IN LOVE (CD-AT) 6300
(R) May 15, 1930. With Alice Day, Johnny Walker.
THEME: A radio love story.
LOVE AT FIRST SIGHT (MC) 6039
(R) February 15. 1930. Sound on disc and film.
With Suzanne Keener, Norman Foster, Doris Ban-
kin, Lester Cole, Abe Reynolds, Hooper Atchley,
Burt Matthews, Dorothea Adams.
THEME: The story of a song writer, the girl he
loves, a selfish and designing mother and a cabaret
owner.
Columbia
Silent Sound
•ACQUITTED (DAT) - -..-.5781
(R) October 26, 1929. With Lloyd Hughes. Margaret,
Sam Hardy, Charles West, George Rigas, Charles
Wilson, Otto Hoffman.
Running Time
The fixed speed for sound film is 90
feet per minute.
This makes the running time of 1,000
feet 11 to 11*4 minutes.
Knowing the length of a picture and
the running time per 1,000 feet, the run-
ning time of the picture can be easily
computed.
The variance in the speed at which
silent film is run through the projector
makes it difficult to compute the run-
ning time of a silent picture with any
degree of accuracy.
Projectors are now designed for a film
speed of 90 feet per minute — the same
as the fixed speed for sound film — but
the rate at which silent film is actually
run varies from 70 to 110 feet per min-
ute, and infrequently as high as 125 feet
per minute.
‘AROUND THE CORNER (C-AT) 6419
(R) April 25, 1930. With George Sidney, Charles
Murray, Joan Peers, Larrv Kent, Charles Delaney,
Jess De Vorska, Fred Sullivan.
THEME: An Irish cop and a Jewish pawnbroker and
a prize fight.
•BROADWAY SCANDALS (D-AT) ... 6395
(R) November 10, 1929. With Sally O'Neill, Jack
Egan, Carmel Myers. Tom O'Brien, J. Barney Sherry,
John Hyams, Charles Wilson, Doris Dawson, Gordon
Elliott.
THEME: Story of a boy singer, who is attracted
by a vamp stage star, who takes him away from his
girl friend. But the girl makes good and wins her
lover away from the vamp.
•CALL OF THE WEST (AT) —
(K) April 15, 1930. Sound on disc and film. With
Dorothy Revler, Matt Moore, Katherine Clare Ward,
Tom O'Brien, Alan Roscoe, Vie Potel, Nick De
Ruiz, Joe De La Craze, Blanche Rose. Ford West.
Gertrude Bennett, Connie Le Mont, Buff Jones.
THEME: A love epic of the open spaces.
•COLLEGE COQUETTE (CD-AT) 5566 6149
(B) August 5, 1929. With Buth Taylor. John Hot-
land, William Collier. Jr.. Jobyna Ralston, Edward
Piel, Jr.
THEME: A story of a girl who kills herself be-
cause her boy friend falls in love with another girl.
Story takes place on a college campus.
•FALL OF EVE (CD-AT) — 5799 6245
(R) June, 1929. With Patsy Ruth Miller, Ford
Sterling. Jed Prouty, Gertrude Astor, Arthur Ran-
kin, Betty Farrington. Fred Kelsey.
THEME: A story of a boss, who invites his steno
to a party. The wife arrives at the scene and trouble
is averted when the steno announces that she is
married to their son.
•FLIGHT (D-AT) - - 10670
(B) November 1. 1929. (TOS) November 2. With
Jack Holt. Ralph Graves, Lila Lee. Alan Roscoe.
Harold Goodwin, Jimmy de la Craze.
THEME: Airplane story of a man who risks his
life to save his pal who is in danger.
•FLYING MARINE (D-TME) — — .5736 5951
(R) June 5, 1929. With Ben Lyon, Shirley Mason,
Jason Robards.
THEME: Story of one brother risking his life and
giving up the girl he loves for another brother.
•GUILTY? (D-AT) - - •-;--6371
(R) March 3, 1930. Sound on disc and film. With
Virginia Valli, John Holland. John St. Polis, Lydia
Knott. Erville Alderson. Richard Carlyle. Clarence
Muse. Eddie Clayton, Robert T. Haines, Frank
Fanning, Ed Cecil, Gertrude Howard.
THEME: A drama of social contrasts and adapted
from "Black Sheep."
•HURRICANE (D-AT) 5842 5/35
(R) September 30, 1929. With Hobart Bost worth.
Johnny Mack Brown. Lelia Hyams. Allan Roscoe.
Tom O'Brien. Lelia McIntyre, Joe Bordeaux and
Eddie Chandler.
THEME: Story of a father who offers his daughter
to a pirate to get revenge on his former wile. But
daring rescue follows when it is revealed that she is
his own daughter.
►LADIES OF LEISURE (D-AT) ------- —9"8
(R) April 5. 1930. (TOS) April 19, 1930. Sound on
disc and film. With Barbara Stanwyck, Lowell
Sherman. Ralph Graves, Marie Prevost, Nance O Neil.
George Fawcett, Johnnie Walker, Juliette Compton.
THEME: A drama of New York’s gay social
whirl. Adapted from the David Belasco stage play
by Milton Herbert Gropper.
•LIGHT FINGERS (D-AT)..._ .—^578 570®
(R) Julv 29. 1929. With Ian Keith. Dorothy Revier,
Carroll Nye, Ralph Theodore. Tom Rickets.
THEME: A story of a girl, who discovers a thief,
but saves him from the police to win his love,
•MELODY MAN (D-AT). 55— ®38®
(R) January 25. 1929. (TOS) February 22. 1930.
With John St. Polis, William Collier, Jr.. Alice Day.
Johnny Walker, Albert Conti, Tenen Holtz, Lee
Kohlmar.
THEME: A story of a strict, but good father, who
loves bis classical music and hates jazz. But hie
daughter falls In love with a jazz player, who helps
the old man and all ends well.
•MEXICALI ROSE (D-AT) 5126 5735
(R) December 26, 1929. Sound on disc and mm.
With Barbara Stanwyck. Sam Hardy, William Jan-
ney. Louis Natheaux. Arthur Rankin. Harry Vejar.
Louis King, Julia Bebarano.
THEME: A drama of Old Mexico.
•MURDER ON THE ROOF (D-AT 540®
(R) January 19. 1930. (TOS) February 8. 1930.
With Dorothy Revier. David Newell, Raymond Hatton.
Edward Doherty.
THEME: A storv of a lawyer, who is framed by
a crook, but whose daughter saves him by a clever
plot.
•PERSONALITY (CD-AT) - - - 6304
(R) February 14, 1930. Sound on disc and film.
With Sally Starr. Johnny Arthur. Blanche Frederici,
Frank Hammond. Buck Black. Lee Kohlmar, John
T. Murray, Vivian Oakland, George Pearce.
THEME: A comedy of married life.
•PRINCE OF DIAMONDS (AT) 6418
(R) March 26, 1930. Sound on disc and film. With
Aileen Pringle. Ian Keith. Fritzi Ridgeway. Tyrrell
Davis. Claude King. Tom Ricketts. E. Alyn Warren,
Gilbert Emery, Frederick Sullivan, Sybil Grove.
THEME: A romance of adventure.
•ROYAL ROMANCE, A (F-AT) - 635S
(R) March 17. 1930. Sound on disc and film.
With William Collier, Jr., Pauline Starke, Clarence
Muse, Ann Brody, Eugenie Besserer, Walter P.
Lewis, Betty Boyd, Ullrich Haupt, Bert Sprotte,
Dorothy De Borda.
THEME: A farce based on "Private Property."
►SOLDIERS AND WOMEN (D-AT) -
(R) April 30. 1930. With Aileen Pringle. Grant
Withers, Helen Johnson, Walter McGrail, Emmett
6
FILM BUYER SECTION
May 31, F 3Q
Corrigan. Blanche Friderici, Wade Boteler, Ray Lar-
gay, William Colvin, Sam Nelson.
THEME: A story of the U. S. Marines in Haiti.
•SONG OF LOVE (D-AT) 7720
(R) November 25. 1929. With Belle Walker. Ralph
Graves, David Durand. Eunice Quedens, Arthur
Houseman. Charles Wilson.
•VENGEANCE (D-AT) 6160
(R) February 22, 1930. (TOS) March 8. 1930.
Sound on disc and film. With Jack Holt. Dorothy
Revier, Phillip Strange. George Pearce, Hayden
Stevenson, Irma A. Harrison. Onest A. Conly.
THEME: A drama of revenge in the Congo.
•WALL STREET (D-AT)..... 6336
(R) December 1, 1929. With Ralph Ince and Aileen
Pringle.
First National
Silent Sound
BACK PAY (D-AT) 5672
(R) June 1. 1930. Sound on disc. With Corinne
Griffith, Grant Withers, Montagu Love. Hallam
Cooley, Geneva Mitchell. Vivian Oakland.
BRIDE OF THE REGIMENT (0) - 7418
(R) June 22, 1930. Sound on disc. With Vivienne
Segal. Walter Pidgeon, Ford Sterling, Louise
Fazenda, Lupino Lane. Myrna Loy. Alan Prior.
Harry Cording.
•BROADWAY BABIES (D-TME) 8067
(R) June 30, 1929. With Alice White. Charles
Delaney, Tom Dugan, Bodil Rosing, Sally Eilers.
Marion Bryon. De Joselyn Lee.
THEME: A story of a girl who breaks her en-
gagement with her sweetheart and dances under the
management of a crook. The crook is killed and
she returns to her former sweetheart satisfied.
•CAREERS (D-TME) 8435
(R) June 2, 1929. (TOS) June 29. 1929. With
Billie Dove. Antonio Moreno. Thelma Todd, Noah
Beery, Holmes Herbert, Carmel Myers. Robert Frazer,
Sojln.
THEME: Story of a beautiful woman who attempts
to help her busband with his position but who
makes things worse.
•CARELESS AGE, THE (CD-TME) 6308
(R) September 16. 1929. With Douglas Fairbanks.
Jr.. Loretta Young. Carmel Myers, Holmes Herbert.
Kenneth Thomson. George Baxter, Wilfred Noy. Doris
Lloyd, Ilka Chase. Raymond Lawrence.
THEME: Story of a youth who falls in love with a
gold digger, who gives him the runaround.
•CHEYENNE (W) 5944
(R) February 3. 1929. With Ken Maynard, Gladys
McConnell, James Bradbury, Jr., Tarzan, William
Franey. Charles Whittaker.
•CHILDREN OF THE RITZ (CD-ME) 6287 6565
(R) March 3. 1929. (TOS) March 2. 1929. With
Dorothy Mackaill. Jack Mulhall, James Ford. Eddie
Burns, Lee Moran, Kathryn McGuire, Evelyn Hall,
Doris Dawson, Aggie Herring, Frank Crane.
THEME: Story of a millionaire girl who falls in
love with her chauffeur. Trouble brews after the
marriage, but the ending is happy.
•DARK STREETS (D-AT) 5514 5416
(R) August 11, 1929. With Jack Mulhall. Lila Lee.
Aggie Herring, Earl Pingree, Will Walling. E. H.
Calvert, Maurice Black.
THEME: Two brothers, one is a cop and the other
a crook. The cop lives and the crook is killed.
DAWN PATROL, THE (D-AT) ..
(R) July 20, 1930. Sound on disc. With Richard
Barthelmess, Douglas Fairbanks. Jr., Neil Hamilton.
Clyde Cook, Gardner James, James Finlayson. Wil-
liam Janney.
•DIVINE LADY (D-TME) 9035
(R) March 31, 1929. (TOS) May 11, 1929. With
Corrine Griffith, Victor Varconi, H. B. Warner, Ian
Keith. Marie Dressier. Dorothy Cummings, William
Conklin. Montague Love. Julia Swayna Gordon,
Michael Vavitch.
THEME: A girl who uses her influence at court to
help win naval honors for the one she loves, who
dies later in a battle.
•DRAG (D-AT) ...... 5633 7642
(R) July 21. 1929. Sound on disc. (TOS) August
10. 1929. With Richard Barthelmess. Lucien Little-
field, Katherine Ward. Alice Day. Tom Dugan, Lila
Lee. Margaret Fielding.
THEME: An ambitious young newspaper man and
writer finds living with his wife's family intolerable,
and flees to a foreign country to seek freedom.
•FAST LIFE (D-AT) 6702 7541
(R) September 29, 1929. Sound on disc. (TOS)
October 5. 1929. With Douglas Fairbanks. Jr.,
Loretta Young. Chester Morris, William Holden.
Frank Sheridan, Ray Hallor, John Sainpolis.
THEME: A boy and girl, secretly married, are ac-
cused of improprieties. A fight ensues, and a friend
is mortally shot. The boy. convicted of the murder,
is doomed to execution when another friend con-
fesses to the crime.
•FLIRTING WIDOW, THE (D-AT) 6654
(R) May 11, 1930. Sound on disc. With Dorothy
Mackaill, Basil Rathbone. William Austin. Leila
Hyams. Claude Gillingwater, Emily Fitzroy. Anthony
Bushell, Flora Bramley.
•FOOTLIGHTS AND FOOLS (D-AT) -...6950
(R) November 11, 1929. Sound on disc. (TOS)
January 4, 1930. With Colleen Moore, Frederic
March, Raymond Hackett.
THEME: The story of an Irish girl posing as a
French actress, who finds her sweetheart is a crook,
and later weds a rich admirer.
•FORWARD PASS (CD- AT, PS) 4920 7246
(R) November 10, 1929. Sound on disc. With
Douglas Fairbanks. Jr., Loretta Young, Guinn Wil-
liams, Peanuts Byron, Phyllis Crane. Bert Rome,
Lane Chandler, Allen Lane, Floyd Shackleford.
THEME: The story of a boy who resolves to quit
football but, urged on by the girl of his dreams,
wins the honors for his college.
FURIES (D-AT) - ...6606
(R) March 16, 1930. Sound on disc. With H. B.
Warner, Lois Wilson, Jane Winton, Purnell Pratt,
Natalie Moorhead.
GIRL FROM WOOLWORTHS (D-AT) - 6171
(R) October 27, 1929. With Alice White, Charles
Delaney, Wheeler Oakman, Ben Hall. Rita Flynn.
Gladdon James. Bert Moorehead, Patricia Caron,
William Olmond. Mill a Davenport.
THEME: Pat is separated from her first love, BUI
Harrigan. and goes in a night club as an enter-
tainer. After a bit of trouble Bill succeeds In
winning Pat back.
•GIRL IN THE GLASS CAGE (D-TM E) ...6705 7159
(R) June 22, 1929. With Loretta Young, CarroU
Nye. Matthew Betz. Lucien Littlefield, Ralph Lewis.
George Stone, Julia Swayne Gordon, Majel Coleman,
Charles Sellon, Robert Haines.
THEME: Story of a college boy who saves a poor
girl from insults of town bums and after several
meetings he marries her.
•GREAT DIVIDE (MEL-AT) 6722
(TOS) Nov. 16. 1929. (TOS) March 1. 1930. With
Dorothy MackaiU, Ian Keith. Lucien Littlefield. Ben
Hendricks, Myrna Loy, Frank Tang. Creighton Hale,
George Fawcett. Jean Laverty, Claude Gillingwater,
Roy Stewart, James Ford.
THEME: A boy steals a girl to make her love him.
His plot proves successful after three days.
•HARD TO GET (CD-AT) 5981 7324
(TOS) Sept. 28. 1929. With Dorothy Mackaill.
Jimmie Finlayson, Louise Fazenda. Jack Oakie, Ed-
mund Burns, Clarissa Selwynne, Charles Delaney.
THEME: A girl meets two boys, one's rich, the
other poor. The poor proves to be her man.
•HER PRIVATE LIFE (D-AT) 6488
(R) August 25, 1929. With Billie Dove, Walter Pidgeon.
Holmes Herbert, Montagu Love, Roland West. Thelma
Todd, Mary Forbes, Brandon Hurst. Zasu Pitts.
THEME: Lady Helen attempts to kiU herself when
she catches the man she loves cheating in a card
game. He explains later that he did it to shield
his sister.
•HOT STUFF (CD-TME) 6774
(R) May 5. 1929. With Alice White. Louise Fa-
zenda, WiUiam BakeweU, Doris Dawson. Ben HaU,
Charles SeUon, Buddy Messinger. Andy Devine. Larry
Banthim.
THEME: A boy and a girl in college and both
trying to make another Jealous. They admit their
love in the end.
•HOUSE OF HORROR (MYC-ME) 5919
(R) April 28, 1929. With Louise Fazenda, Chester
Conklin. James Ford, Thelma Todd. William V.
Mong, Emile Chautard. William Orlamond. Dal©
Fuller, Tenan Holtz.
THEME: Two country hicks visit their uncle who
owns an antique shop in which many mysteries
occur.
•IN THE NEXT ROOM (MY-AT) - — 7498
(R) January 26, 1930. (TOS) April 19. 1930. With
Jack Mulhall. Alice Day. Robert O'Connor. John S.
Polis. Claude Allister, Aggie Herring, DeWitt Jen-
nings. Webster Campbell, Lucien Preval.
THEME: Jack, a young reporter, helps solve the
mysteries in the home of his sweetheart, Alice.
•LILIES OF THE FIELD (D-AT) 5996
(R) January 5. 1930. (TOS) March 1. 1930.
With Corinne Griffith, John Loder, Freeman Wood.
Patsy Paige, Eve Southern, Rita LeRoy, Jean Barry.
Betty Boyd, Mary Boley, Virginia Bruce.
THEME: Mildred's husband divorces her and takes
their child. Mildred makes a living by working in
a cafe. Her child dies and she marries Ted.
•LITTLE JOHNNY JONES (D-AT) .... 6621
(R) November 17. 1929. (TOS) February 13. 1930.
With Eddie Buzzel. Alice Day, Edna Murphy, Rob-
ert Edeson, Wheeler Oakman. Donald Reed.
THEME: Johnny rides his sweetheart's horse and
loses. They think he framed to lose and the Rider's
club suspends him. He comes back and wins the
biggest race of the year.
•LOOSE ANKLES (CD-AT) 6190
With Loretta Young, Douglas Fairbanks, Jr., Louise
Fazenda, Ethel Wales, Otto Harlan, Daphne Pollard.
Inez Courtney, Norman Douglas. Eddie Nugent, Ray-
mond Keane.
THEME: Story of a girl who is bequeathed a million
dollars providing she marries the man her aunt con-
sents to. And what a time she has getting her man.
•LOVE AND THE DEVIL (D-TM E). - - 6431
(R) March 24. 1929. With Milton Sills, Maria
Corda, Ben Bard, Nellie Bly Baker, Amber Norman.
THEME: A story of a man who marries the sweet-
heart of his dead friend only to get into trouble
trying to keep admirers from seeing her.
•LOVE RACKET, THE (D-AT) - - 6118
(R) December 8, 1929. With Dorothy Mackaill, Sid-
ney Blackmer, Edmund Burns. Myrtle Stedman.
Alice Day, Edith Yorke, Martha Mattox. Edward
Davis, Webster Campbell, Clarence Burton. Tom
Mahoney, Jack Curtis.
THEME : A story of a girl who reveals her past
wrongs in order to save an innocent girl from a man
she killed. But her lover asks her to marry him
anyway.
•MAN AND THE MOMENT (D-TME) 6539 7086
(R) June 23. 1929. (TOS) August 3. 1929. With
Billie Dove. Rod LaRoque. Gwen Lee, Robert Schable.
Charles Sellon, George Bunny.
THEME: A boy and a girl marry. They quarrel.
He steals her and takes her on his yacht where he
teaches her to love him.
•MOST IMMORAL LADY. A (D-AT) 7145
(R) September 22. 1929. With Leatrice Joy. Walter
Pidgeon, Sidney Blackmer. Montague Love. Josephine
Dunn. Robert Edeson, Donald Reed, Florence Oak-
ley, Wilson Benge.
THEME: Story of a girl who blackmails a rich
banker and then falls in love with his son. The
father forbids the boy to see the girl. Later the
two meet in Paris and marry.
MURDER WILL CUT (My-AT) _...6200
(R) April 6, 1930. Sound on disc. With Jack
Mulhall. Lila Lee, Noah Beery, Malcolm MacGregor,
Aleo B. Francis.
•NO. NO NANETTE (CD-AT) 9100
(TOS) January 11, 1930. With Bernice Claire. Alex-
ander Gray, Lucien Littlefield, Louise Fazenda,
Lilyan Tashman, Mildred Harris.
THEME: Two married men, with strict wives, sec-
retly consent to back a show for a boy and girl
who intend to marry. The wives hear of the work,
but it ends happily.
NOTORIOUS AFFAIR, A (CD-AT) .. 6218
(R) May 4. 1930. (TOS) May 3. 1930. Sound on
disc. With Billie Dove. Kenneth Thompson, Basil
Rathbone, Kay Francis, Montagu Love. Philip
Strange. Gino Corrado, Elinor Vandivere.
THEME: She was the daughter of luxury, he a musi-
cal genius. Though she belonged to him, he be-
longed to the world. It is a story of how she saved
him from himself — for herself.
•OTHER TOMORROW (D-AT) ^
(R) January 19. 1930. With Billie Dove. Qj •
Withers, Kenneth Thomson. Frank Sheridan, ( | \
Hoffman, William Grainger, Scott Seaton.
THEME: Story of a girl who marries another r
when her sweetheart quarrels with her. But in ,
end she goes to her former lover and admits ■
love.
•PAINTED ANGEL (D-AT) L
(R) December 1. 1929. With Billie Dove, Edmi
Lowe, George MacFarlane, J. Farrell MacDon;
Cissy Fitzgerald, Nellie Bly Baker, Will Stam
Norma Selby. Douglas Gerrard. Shep Camp, p,
Higgins. Red Stanley.
•PARIS (D-AT) ...» am,
(R) November 24, 1929. With Irene Bordoni, J ; ,
Buchanan, Louise Closser Hale, Jason Roba
Margaret Fielding, Zasu Pitts.
THEME: A young chap goes to Europe and f
in love with a dancer. His mother attempts
break the affair. The girl overhears the plot j
gives the boy the air.
•PLAYING AROUND (D-AT)
(TOS) April 5, 1930. With Alice White. Che*
Morris, William Bakewell, Richard Caryle. Mar
Bryon. Maurice Black. Lionel Belmore, Shep Cai
Ann Brody. Nellie Y. Nichols.
•PRISONERS (D-TME) 7800
(R) May 19. 1929. With Corinne Griffith, Jai
Ford. Ian Keith, Bela Lugosi, Julane Johnston. A
Schaeffer. Baron . Hesse. Otto Matieson, Ha
Northup.
THEME: A Judge, who sentences a girl to
for stealing and then finds that he loves her z t
decides to wait for her.
•SALLY (D-AT) 9277
(R) January 12, 1930. With Marilyn Miller. A1
ander Gray, Joe E. Brown, T. Roy Barnes, P
Kelton, Ford Sterling, Maude Turner Gordon. N«
Lane. E. J. Radcliffe, Jack Duffy.
THEME: A former waitress makes good as a Foil
dancer and wins the man she loves.
•SCARLET SEAS (D-TME) J237
(R) January 12, 1929. Sound on disc. (TO
February 2, 1929. With Richard Barthelmess, Be
Compson. Loretta Young. James Bradbury, Sr., J i
Curtis. Knute Erickson.
THEME: A story of the sea, and the hard flghti
men who sail it.
•SHOW GIRL IN HOLLYWOOD (D-AT) 213
(R) April 20. 1930. (TOS) May 10. 1930. Sou
on disc. With Alice White. Jack Mulhall. F(
Sterling. Blanche Sweet. John Miljan, Virginia Sa
Spec O'Donnell, Lee Shumway, Herman Bing.
THEME: The story of a girl who, when starr<
becomes unbearably temperamental. Shown 1 j
stupidity of her attitude by her sweetheart, she g<
back to work and becomes a spectacular success ;
•SIN FLOOD (D-AT)
(R) 1930. Sound on disc. With Douglas Falrbanl
Jr.. Dorothy Revier. Noah Beery, Anders Randoli
•SMILING IRISH EYES (D-AT) 7932 1560
(R) July 28, 1929. Sound on disc. (TOS) Septei
ber 7, 1929. With Colleen Moore, James Ha
Claude Gillingwater, Robert Homans. Aggie Herrii
Betty Francisco. Julanne Johnston. Robert O'Conn
John Beck, Edward Earl, Tom O'Brien. Oscar Apf
Fred Kelsey, Otto Lederer.
THEME: The vicissitudes of a romance between
Irish Colleen and a young violinist.
•SON OF THE GODS (D-AT) 1344
(R) March 9. 1930. Sound on disc. With Richa
Barthelmess. Constance Bennett, Dorothy Mather
Barbara Leonard, Jimmy Eagles. Frank Albertsr
Mildred Von Dorn, King Hoo Chang. Geneva M
chelL
THEME: The heartbreaks of a young American w
has been reared by a Chinese.
•SONG OF THE FLAME (D-AT)..... >503
(R) May 25. 1930. (TOS) May 17. 1930. Sou
on disc. With Bernice Claire, Alexander Gray. No
Beery, Alice Gentle, Bert Roach. Inez Courtm;
Shep Camp, Ivan Linow.
THEME: A story of a scheming revolutionist
Russia.
SPRING IS HERE (MC) i3M
(R) April 13. 1930. Sound on disc. With Lawrei
Gray. Bernice Claire, Alexander Gray, Lou
Fazenda, Ford Sterling, Inez Courtney.
•SQUALL, THE (D-AT) 7085 )4H
(R) May 26. 1929. Sound on disc. (TOS) Ji
29. 1929. With Myrna Loy, Alice Joyce, Richs
Tucker, Carroll Nye. Loretta Young.
THEME: The story of a gypsy girl who. fascinal
by a rich country gentleman, nearly ruins his ho
life.
STRICTLY MODERN (CD-AT) >632
(R) March 2, 1930. Sound on disc. With Dorot
Mackaill. Sidney Blackmer, Julanne Johnston, W:
ner Richmond.
SWEET MAMMA (CD-AT) —
(R) July 6. 1930. Sound on disc. With A1
White, Kenneth Thomson. David Manners. 1
Moran, Rita Flynn.
SWEETHEARTS AND WIVES (D-My-AT) 001
(R) June 15. 1930. Sound on disc. With Bil
Dove, Clive Brook, Sidney Blackmer, Leila Hyar
John Loder, Craufurd Kent.
•SYNTHETIC SIN (D-ME) 6724 '035
(R) January 6, 1929. Sound on disc. With C
leen Moore. Antonio Moreno, Kathryn McGui
Edythe Chapman, Montagu Love, Gertrude Ast
Gertrude Howard, Ben Hendricks, Jr., Raymo
Tucker.
THEME: A stage-struck girl encounters gang 1
in New York, and after experiences which lead aim
to a murder charge against her, she is freed to 1
come the wife of her sweetheart, a playwright.
•TWIN BEDS (C-TME).... 5902
(R) July 14, 1929. Sound on disc. With Js
Mulhall, Patsy Ruth Miller, Armond Kaliz. G
trude Astor, Knute Erickson, Edythe Chapnu
Jocelyn Lee, Nita Marian, ZaSu Pitts. Eddie Gr
bon, Ben Hendricks, Jr., Carl Levinnes, Alice Lai
Bert Roach.
THEME: A drunk, entering the wrong apartnu
at night — the apartment of newlyweds — creates
situation which nearly ends in estrangement of bri
and groom.
•TWO WEEKS OFF (CD-ME) 6701
(R) May 12. 1929. Sound on disc. (TOS) Ju
8. 1929. With Dorothy Mackaill. Jack Mulhall, G'
trude Astor, Jimmy Finlayson. Kate Price, J
Prouty, Eddie Gribbon, Dixie Gay, Gertrude M<
singer.
THEME: A comedy situation created by mistafe
identity in which a plumber is thought to be
famous film star.
My 31, 1930
FILM BUYER SECTION
•y)DlNG RINGS (D-AT) 6621
R) December 14, 1929. (TOS) May 17. 1930.
.ound on disc. With H. B. Warner, Lois Wilson,
)live Borden, Hallam Cooley, James Ford, Kathleen
Vllliams, Aileen Manning.
tHEME: The efforts of two girls, one a senseless
iapper, the other a sane young woman, to win the
ove of a wealthy clubman.
•Y ING NOWHERES (D-AT)...- - 5256 7850
R) October 20, 1929. Sound on disc. (TOS) No-
vember 23, 1929. With Richard Barthelmess, Marian
tfixon, Bert Roach, Anders Randolf, Raymond
'uraer, Joselyn Lee.
PKEME: The romance of an elevator boy, and the
roubles encountered when he gives a party for his
jweetheart in the apartment of a wealthy tenant
Fox
Silent Disc Film
v ZONA KID. THE (OR-AT) 7902 7902
R) April 27. 1930. (TOS) May 24. 1930. Sound
>n disc and film. With Warner Baxter, Mona Maris,
?arol Lombard, Theodor Von Eltz, Arthur Stone, Mrs.
Jiminez, Walter P. Lewis, Jack Herrick, Wilfred
Lucas, Hank Mann. De Sacia Mooers, Larry Mo-
Jrath, Jim Gibson.
EHEME: The exploits of a reckless, love making
bandit and two of his sweethearts, painted with
jweeping strokes against the brilliant background of
;he old West.
•HIND THAT CURTAIN (My-AT) 8300
(R) June 30, 1929. Sound on film. (TOS) August
31. 1929. With Warner Baxter, Lois Moran, Gilbert
Emery, Claude King. Philip Karloff, Jamiel Hassen,
Peter Gawthome, John Rogers, Montague Shaw,
Finch Smiles, Mercedes Velasco. E. L. Park.
THEME: Girl marries unhappily, flees to old friend
in the desert; husband, a criminal, follows, is killed,
and happiness is left for the two.
•IS PARTY. THE (CD- AT, M) 6656 6520
(R) February 23. 1930. With Sue Carol. Walter
Catlett, Dixie Lee, Frank Albertson. Richard Keene,
“Whispering" Jack Smith. Charles Judels, Douglas
Gilmore, Ilka Chase, Dorothy Brown, Elizabeth
Patterson.
B TIME (D-AT) 8038 7815
(R) September 29, 1929. Sound on disc and film.
With Lee Tracy, Mae Clarke, Daphne Pollard,
Josephine Dunn. Stepin Fechit.
THEME: Hoofer teams up with another while wife
is ill. Wife goes to Hollywood, becomes star, he
drifts in as an extra, and she finds she still loves
him.
ACK MAGIC (D-ME) - 5855 5835
(R) June 2, 1929. Sound on film. With Josephine
Dunn, Earle Fox, John Holland, Henry B. Walthall,
Dorothy Jordon, Fritz Feld, Sheldon Lewis. Ivan
Lindow, Blue Washington.
THEME : Three derelicts on a South Sea island,
where girl brings them back to manhood.
ACK WATCH, THE (D-AT) - -...8487
(R) May 26, 1929. Sound on film. (TOS) July 6.
1929. With Victor McLaglen, Myma Loy. David
Torrence, David Percy, Joseph Diskay, Joyzelle,
David Rollins, Lumsden Hare, Roy D’Arcy, Mitchell
Lewis, Cyril Chadwick, Francis Ford, Walter Long,
Frederick Sullivan, Richard Travers. Pat Somerset,
Claude King.
THEME: Military melodrama with most of the
scenes laid in India.
•|RN RECKLESS (D-AT) 7123 7123
(R) May 11. 1930. Sound on disc and film. With
Edmund Lowe. Catherine Dale Owen. Warren Hymer,
Marguerite Churchill, Lee Tracy, William Harrigan,
Roy Stewart, Frank Albertson, Paul Page. Feribe
Boros, Paul Porcasrt, Joe Brown, Eddie Gribbon,
Pat Somerset, Ben Bard, Mike Donlan.
THEME: A portrayal of the bonds of gangdom and
their lifelong entanglement.
( VI EO KIRBY (D-AT) - - 6078 6120
(R) January 12. 1930. (TOS) February 13. 1929.
With J. Harold Murray, Norma Terris, Douglas
Gilmore, Robert Edeson, Charles Morton, . Stepin
Fechit, John Hyams, Mme. Daumery, Myrna Loy.
Beulah Hall Jones.
THEME: The stormy life of a gambler who finally
wins the girl of his heart.
MASING THROUGH EUROPE
D-TME) - 5622 5581
(R) June 9. 1929. Sound on film. With Sue
Carol, Nick Stuart, Gustav von Seffertitz. Gavin Gor-
don, E. Alyn Warren.
THEME: Hero steps in in time to save a beautiful
lady from an unhappy marriage, with Europe fur-
nishing the continental atmosphere.
1RISTIANA (D-PT) 7105 7911 7651
(R) December 15, 1929. With Janet Gaynor, Charles
Morton, Rudolph Schildkraut, Lucy Dorraine, Harry
Cording.
THEME: A bit of a Cinderella story, in which
marriage that might have been unhappy is avoided,
with a background of Holland and a circus.
ITY GIRL (D-AT) 8217 6240 6171
(R) February 16, 1930. With Charles Farrell. Mary
Duncan, David Torrence. Edith Yorke, Dawn O’Day.
Guinn Williams, Dick Alexander, Tom Maguire. Ed-
ward Brady.
THEME: A case of bringing the city to the old
farm, in the person of the farmer's daughter-in-law,
and finally the couple decide to stay and help father.
DCKEYED WORLD. THE (CD- AT) . ..9240 1 1 109 10702
(R) October 20, 1929. (TOS) October 5, 1929.
With Victor McLaglen, Edmund Lowe, Lily Damita.
I^lia Kamelly. Ed Brendel. Bobby Burns, Jeanette
Dagna, Joe Brown, Stuart Erwin, Ivan Linow, Jean
Bary.
THEME: Two marines constantly vieing with each
other over some girl.
«AZY THAT WAY (C-AT) 5800
(R) March 20. 1930. Sound on diso and film. With
Joan Bennett, Kenneth MacKenna, Regis Toomey,
Jason Robards, Sharon Lynn, Lumsden Hare Babv
Mack.
THEME: The story of a young society girl who 1*
much courted but neither loves nor is interested in
any man — until the right ones arrives and she is
forced to use all her wiles to win him.
0UBLE CROSS ROADS (D-AT) 5800 5800
(R) April 20, 1930. (TOS) May 3, 1930. Sound
on disc and film. With Lila Lee, Robert Ames,
Montagu Love, Ned Sparks, George MacFarlane, Edith
Chapman, Tom Jackson, Charlotte Walker, William
V. Mong, Thomas Jefferson.
THEME: The story of an ex-convict, who has
determined to go straight, and his sweetheart, a
young cabaret singer, who outwit a gang of crooks
endeavoring to get the ex-convict "pull" one more
safe- cracking job.
•FAR CALL, THE (D-ME) 6282 5313
(R) April 28, 1929. Sound on film. With Charles
Morton, Leila Hyams, Ullrich Haupt, Stanley J. San-
ford, Warren Hymer, Arthur Stone, Charles Middle-
ton, Pat Hartigan, Ivan Linow, Dan Wolheim, Ran-
dolph Scott, Charles Gorman, Bernard Seigel, Willie
Fung, Harry Grlpp, Frank Chew, Sam Baker.
THEME: Story of the sea, with sea rover planning
seal hatchery raid and is prevented with girl who
dissuades him.
•FOUR DEVILS (D-TME) 9496 9298 9295
(R) September 15, 1929. (TOS) November 9. 1929.
With Janet Gaynor, Mary Duncan, Charles Morton,
Barry Norton, Farrell MacDonald, Nancy DrexeL
THEME: Circus acrobats, brought up from childhood
together, eventually coming to love each other, and
realizing it all the more after vampire steps into
picture.
•FROZEN JUSTICE (D-AT) 6129 7583 7368
(R) October 13, 1929. With Leonare Ulrio, Obert
Frazer, Louis Wolheim, Ullrich Haupt, Laska Winter,
tom Patricola, Alice Lake, Gertrude Astor, Adele
Windsor, Warren Heymer, Neyneen Farrell. Arthur
Stone.
THEME: Story of the frozen north, unscrupulous
trader and an Eskimo.
•GHOST TALKS. THE (My-TME) - - 6482
(R) March 30. 1929. Sound on film. With Helen
Twelvetrees, Charles Eaton. Carmel Myers. Earle Foxe,
Stepin Fechit.
THEME: Correspondence school detective solves mys-
tery and marries girl.
•GIRL FROM HAVANA (D-AT) —.6545 6069 5986
(R) September 22, 1929. With Paul Page. Lola
Lane. Natalie Moorhead, Kenneth Thompson. Warren
Hymer, Joseph Girard. Adele Windsor.
THEME: Girl solves jewelry murder mystery, and
finally marries the son of the murdered man. who
was also looking for the crooks.
GOLDEN CALF, THE (MC) 6552
(R) March 16, 1930. Sound on diso and film.
With Jack Mulhall. Sue Carol, Walter Catlett. El
Brendel. Marjorie White, Richard Keene. Paul Page,
Ilka Chase.
THEME: An artist's secretary, secretly in love
with her employer, reverts from her puritanical way*
to become a dashing model and by so doing be-
comes the artist's favorite.
HAPPY DAYS (MC) —.7650 7514
(R) March 2, 1930. (TOS) February 22, 1930.
Grandeur wide film version 7514. (TOS) January
22, 1930. With Charles Farrell, Janet Gaynor,
Will Rogers. El Brendel, Victor McLaglen, Edmund
Lowe. J. Harold Murray, Jack Smith. David Rollins,
Ann Pennington, George Jessel, Sharon Lynn, Wil-
liam Collier, James Corbett.
HARMONY AT HOME (C-AT) - 6550 6395
(R) January 19, 1930. Marguerite Churchill. Charles
Eaton, Charlotte Henry, William Collier, Sr.. Rex
Bell. Dixie Lee, Dot Farley, Elizabeth Patterson,
Clare Kummer. Edwin Burke, Elliott Lester. Charles
J. McGuirk.
THEME: Father's promotion makes family want to
put on the ritz, which they do for a while, but
finally decide that the old way of living is best.
HIGH SOCIETY BLUES (AT, S) 9238
(R) March 23. 1930. (TOS) April 26. 1930. Sound
on disc and film. With Janet Gaynor. Charles Far-
rell, William Collier, Sr., Hedda Hopper. Lucien
Littlefield, Louise Fazenda, Joyce Compton. Brandon
Hurst.
THEME: A musical romance In which the love of a
boy and girl reconcile their families, one a family
of aristocrats and the other a family of new rich.
•HOT FOR PARIS (CD-AT, S) 5613 6639 6697
(R) December 22. 1929. (TOS) January 11, 1929.
With Victor McLaglen, Fifl Dorsay, El Brendel. Polly
Moran, Lennox Pawle, August Tollaire, George Faw-
cett, Charles Judels, Eddie Dillon, Rosita Marstini,
Ago’stino Borgato, Yola D'Avril, Anita Murray. Dave
Valles.
THEME: Sailor wins lottery and when they try to
find him to give him his prize money, he leads them
a merry chase, thinking they want to jail him.
•IN OLD ARIZONA (W-AT) - —.8724
(R) January 20. 1929. Sound on film. (TOS)
March 23, 1929. With Warner Baxter, Edmund
Lowe. Dorothy Burgess.
THEME: Bandit plunders rich to give to poor. When
he finds the girl he loves untrue, he takes unique
revenge.
•JOY STREET (CD-ME) —.5754 5748
(R) April 7, 1929. Sound on film. With Lois
Moran, Nick Stuart, Rex Bell, Jose Crespo. Dorothy
Ward, Ada Williams, Maria Alba, Sally Phipps,
Florence Allen. Mabel Vail. John Breedon.
THEME: Story of the escapades of wealthy youths.
LET’S GO PLACES (CD-AT) - 6745 6620
(R) February 2. 1930. (TOS) March 8, 1930. With
Joseph Wagstaff. Lola Lane. Sharon Lynn, Frank
Richardson, Walter Catlett, Dixie Lee, Charles Judels,
Ilka Chase. Larry Steers.
THEME : Mistaken identity and changed names
causes much misunderstanding but it comes out all
right in the end.
•LONE STAR RANGER (W-AT).— 5948 5904 5736
(R) January 5, 1930. With George O'Brien, Sue
Carol, Walter McGrail, Warren Hymer, Russell
Simpson, Lee Shumway, Roy Syewart, Colin Chase.
Richard Alexander, Joel Franz, Joel Rickson, Oliver
Eckhardt, Caroline Rankin, Elizabeth Patterson.
THEME: Bold, bad bandits brought to time by a
fast shootin' he-man, upholder of the law.
LOVE, LIVE AND LAUGH (D-AT, S).— 8390 8217
(R) November 3, 1929. With George Jessel, Lila
Lee. David Rollins, Henry Kolker. Kenneth Mac-
Kenna, John Reinhart. Dick Winslow Johnson. Henry
Armetta, Marcia Manon, Jerry Mandy.
THEME: Italian goes to Italy, gets In the war, re-
turns home disabled and finds his wife, who thought
him dead, married to another.
•LUCKY STAR (D-TME) 8824 8940 8644
(R) August 18, 1929. (TOS) September 28. 1929.
With Charles Farrell. Janet Gaynor, Hedwiga Reicher,
Guinn (Big Boy) Williams, Paul Fix, Gloria Grey,
Hector V. Samo.
THEME: Hero and coward in the war. Hero
wounded. Girl falls in love with him, but mother
wants her to marry coward. Hero gets well, and
everything is lovely.
MARRIED IN HOLLYWOOD (D-AT, S) 10064 9747
(R) October 27. 1029. Sound on disc and film.
Part color. (TOS) January 18. 1930. With Harold
Murray. Norma Terris, Walter Catlett, Irene Palaska.
Tom Patriocola, Lennox Pawle. John Garrick.
THEME: Heir to throne wishes to marry American
girl. Mother objects and puts things in his way but
he finally has his wish, becoming player in picture
in which she stars.
•MASQUERADE (CD-AT) - .. 567h
(R) July 14, 1929. Sound on film. With Alan
Birmingham, Leila Hyams, Clyde Cook, Farrell Mac-
Donald. Arnold Lucy, George Pierce, Rita LeRoy.
John Breedon, Jack Pierce. Pat Moriarty, Jack
Carlisle, Frank Richardson.
THEME: Crook gang finally goes to Jail, and man
and girl find happiness after much trouble.
MEN WITHOUT WOMEN (CD-AT) — _.7438 7248
(R) February 9. 1930. With Kenneth McKenna,
Frank Albertson. Paul Page, Walter McGrail, War-
ren Hymer, Farrell MacDonald, Stuart Erwin, George
La Guere, Ben Hendricks. Jr., Harry Tenbrook. War-
ner Richmond, Roy Stewart. Charles Gerard, Pat
Somerset
THEME: Fourteen men trapped in a disabled sub-
marine.
MOVIETONE FOLLIES OF 1930 (R-AT, S) 6722
(R) May 4. 1930. Sound on film. With El Brendel.
Marjorie White, William Collier. Jr., Noel Francis,
Frank Richardson. Miriam Seegar.
THEME: Fascinating, fervent youth at play, with
plentiful interludes of bright comedy and romance.
Fun and fast-stepping action against the background
of a Broadway show.
NIX ON DAMES (D-AT, S) 6236 6071
(R) November 24. 1929. With Mae Clarke. Robert
Ames, William Harrigan. Maude Fulton, George Mac-
Farlane, Camille Rovelle, Grace Wallace. Hugh Mc-
Cormack. Benny Hall, Gilly Colvin. Frederick Gra-
ham, Louise Beaver.
THEME: Two-man acrobatio team has differences
over same girl, but happiness comes to all in the
end.
NOT DAMAGED (D-AT, M) .. 6866
(R) May 25, 1930. Sound on film. With Lois Moran.
Walter Byron, Robert Ames, Inez Courtney, George
"Red" Corcoran, Rhoda Cross, Ernest Wood.
THEME : A poor, hard working youth may not
always have a heart of gold — and a wealthy young
man-about-town may not always be a bounder.
•ON THE LEVEL (CD-AT) — 5813
(R) Sound on disc and film. With Victor Mo-
La glen, Lilyan Tashman, William Harrigan, Arthur
Stone. Leila McIntyre, Mary McAlister, Ben Hew-
lett, Harry Tenbrook. R. O. Pennell.
THEME: The story of a steel worker who become*
infatuated by a beautiful woman and thereby involved
in a real estate racket.
•ONE MAD KISS (R-AT, M)
(R) July 13, 1930. Sound on disc and film. With
Don Mojica, Mona Maris, Antonio Moreno, Tom
Patricola.
THEME : Romance of a political outlaw leading a
successful revolt against a tyrannical dictator and
winning the love of a beautiful dancer in a Latin
country.
•ONE WOMAN IDEA, THE (D-ME) 6106 6111
(R) June 2, 1929. Sound on film. With Rod La
Rocque, Marceline Day. Sharon Lynn, Sally Phipps.
Shirley Dorman. Ivan Lebedoff, Douglas Gilmore.
Gino Corrado. Joseph W. Girard. Arnold Lucy.
Frances Rosay, Guy Trento, Daniel Hasson. Tom
Tamarez, Coy Watson.
THEME: Story of a Persian prince who Is at-
tracted to the unhappy wife of a cruel English lord.
They visit Persia, and events transpire.
•PLEASURE CRAZED (D-AT) 5460
(R) July, 1929. Sound on film. With Marguerite
Churchill, Kenneth McKenna, Dorothy Burgess.
Campbell Gullan. Douglas Gilmore. Henry Kolker,
Frederick Graham. Rex Bell, Charlotte Merriam.
THEME: Husband and wife lease home from crook*.
Wife attempts to poison husband, but the girl in
the crook gang with whom he has fallen in love
saves him.
•RIVER, THE (D-TME) .. 6536 6807 6597
(R) October 6. 1929. (TOS) November 23, 1929.
With Charles Farrell, Mary Duncan, Ivan Linow.
Margaret Mann, Aldredo Sabato.
THEME: The part the river plays in the lives of
a man and a maid, including a whirlpool and a
murder.
ROMANCE OF RIO GRANDE (D-AT, S) 7757 8862 8652
(R) November 17, 1929. With Warner Baxter. An-
tonio Moreno, Mary Duncan, Mona Maris. Robert
Edeson, Agostino Borgato, Albert Roccardi. Mrs.
Jiminez, Majel Coleman, Charles Byers, Merril
McCormick.
THEME: College bred son of a Mexican mother
and American father is attacked by bandits. Takem
to grandfather's ranch, where there is a clash betweecn
grandson and nephew.
•ROUGH ROMANCE (D-AT, S) .....
With George O’Brien, Helen Chandler, Antonio
Moreno, Noel Francis, Eddie Borden. Harry Cording,
Roy Stewart, David Hartford, Frank Lanning.
THEME: The life and death struggle between two
men of the great open spaces: one a stalwart young
lumberjack, the other a menacing desperado — and the
love-inspired bravery of a lonely woodland lass.
•SALUTE (D-AT) 6438 7678 773
(R) September 1, 1929. (TOS) October 26, 1929.
With George O’Brien, William Janey, Frank Albert-
son, Lumsden Hare, Stepin Fechit, David Butler.
Rex Bell, John Breedon.
THEME: One brother at West Point, the other at
Annapolis.
•SEVEN FACES (D-AT) .. ...... _ 8219 775.
(R) December 1, 1929. With Paul Muni. Mar-
guerite Churchill, Lester Lonergan, Eugenie Besserer.
Gustav von Seyffertitz, Russell Gleason, Walter
Rogers.
SKY HAWK (D-AT) 6966 7100 692>
(R) January 29, 1930. With John Garrick, Helen
Chandler, Gilbert Emery, Lennox Pawle, Lumsden
Hare. Billy Bevan, Daphne Pollard. Joyce Compton.
THEME: Lone pilot In combat with giant dirigible
proves his courage.
SO THIS IS LONDON (C-AT) 8298 8298
(R) Time 8, 1930. Sound on di9C and film. With
Will Rogers, Irene Rich, Frank Albertson, Maureen
O’Sullivan. Lumsden Hare. Martha Lee Sparks, Mary
Forbes, Dorothy Christy, Ellen Woodsten.
THEME: A story of misunderstandings between
Americans and Britons, with many pierced shafts
thrown in. .but ending in a happy compromise and
mutual understanding.
s
FILM BUYER SECTION
May 31, ICO ^
SO MG OF KENTUCKY, A (D-AT) 7519 7231
(R) November 10, 1929. With Lois Moran. Joe
Wagstaff, Dorothy Burgess. Douglas Gilmore. Hedda
Hopper, Edward Davis, Herman Bing. Bert Wood-
ruff.
THEME: Race track romance centered around the
Kentucky Derby.
SONG O’ MY HEART (R-AT. S) - 7740
(R) Not set. With John McCormack, Alice Joyce,
Maureen O'Sullivan. Tom Clifford. J. M. Kerrigan,
John Garrick, Edwin Schneider, Farrell Macdonald.
Effie EUsler, Emily Fitzroy, Abdres de Segurola.
Edward Martindel.
THEME: A stoiV laid in the Ireland of beauty,
tradition and sentiment.
SOUTH SEA ROSE (D-AT) —.6489 6353
(R) December 8, 1929. With Lenore Ulric, Charles
Bickford, Kenneth McKenna. Farrell MacDonald,
Elizabeth Patterson, Tom Patriocola, Ilka Chase,
George MacFarlane, Ben Hall, Daphne Pollard, Ros-
coe Ates, Charlotte Walker, Emil Chautard.
•SPEAKEASY (CD-AT) - 5775
(R) March 24, 1929. Sound on film. (TOS) April
27, 1929. With Paul Page, Lola Lane, Henry B.
Walthall, Helen Ware, Warren Hymer. Stuart Erwin,
Sharon Lynn, Erville Alderson. James Guilfoyle,
Helen Lynch. Marjorie Beebe, Sailor Vincent, Joseph
Cawthome, Ivan Linow.
THEME: Girl reporter proves to fighter in speak-
easy that he was framed in his last fight, so he
goes back to the ring and regains his lost crown.
•SUCH MEN ARE DANGEROUS (D-AT) - 7400
(R) March 10. 1930. (TOS) March 15. 1930.
With Warner Baiter, Catherine Dale Owen, Albert
Conti. Hedda Hopper. Claude Allister, Bela Lugosi.
THEME: Ugly but wealthy man has his face re-
made by a plastic surgeon to win the love of the
girl he loves.
•&UNNY SIDE UP (D-AT) If 131
(R) December 29, 1929. Sound on film. With Janet
Gaynor, Charles Farrell, Sharon Lynn, Frank
Richardson, El Brendel, Marjorie White, Joe Brown.
Mary Forbes, Alan Pauli, Peter Gawthorne.
THEME: Wealthy young man, after wondering what
it is all about, comes to the realization that he really
loves the East Side girl.
•TEMPLE TOWER ( Mel-AT) 5200 5200
(R) April 6. 1930. Sound on disc and film. With
Kenneth MacKenna, Marceline Day. Henry B. Wal-
thall. Cyril Chadwick, Peter Gawthorne, Ivan Linow,
Frank Lanning.
THEME: The breaking up of a sinister band of jewel
thieves, led by an Apache, the Masked Strangler,
by a dauntless young man and operators from
Scotland Yard.
•THEY HAD TO SEE PARIS (CD-AT) 8602
(R) September 8, 1929. Sound on disc and film.
(TOS) December 7, 1929. With Will Rogers, Irene
Rich. Marguerite Churchill. Fifi Dorsay, Owen Davis,
Ivan Lebedeff, Rex Bell, Christiane Ives. Edgar Ken-
nedy. Marcelle Corday, Marcia Manon, Theodore Lodi.
Bob Kerr, Andre Cheron, Gregory Gay.
THEME: Oil is discovered, and then the family has
to go to Paris. The mother wants the daughter to
marry a marquis, but they all see the folly involved
and the worth of the old home town.
•THREE SISTERS (D-AT)
Sound on film. With June Collyer, Tom Dresser,
Louise Dresser. Kenneth McKenna. Joyce Compton.
Addie McPhail, Clifford Saum, Paul Porcasi, John
Sainpolis, Sidney DeGrey.
THEME: Three sisters, two of whom marry and the
third studies opera. War breaks out. trouble ensues,
but after the armistice, everything is righted and
happiness comes.
BIG HOUSE, THE (D-AT)
(R) June 21. 1930. Sound on disc and film. With
Wallace Beery, Chester Morris. Robert Montgomery,
Karl Dane. Lewis Stone, Leila Hyams.
THEME: A gripping story of convict life and at-
tempted escape from a big prison.
•BISHOP MURDER CASE (MEL-AT) 5927 7901
(R) January 3. 1930. Sound on film and disc.
With Basil Rathbone, Leila Hyams. Raymond
Hackett, Polly Moran, Charles Quartemaine.
THEME: Several suspects in a murder case. Philo
Vance, young attorney, finds the guilty party after
many sleepless nights.
•BROADWAY MELODY (MC)..._ 5943 9372
(R) March 9. 1929. (TOS) April 20. 1929. Sound
on disc. With Anita Page, Bessie Love. Jed Prouty.
Kenneth Thomson. Edward Dillon, Mary Doran.
Eddie Kane, J. Emmett Beck, Marshall Ruth.
THEME: A song writer gets a job for his sweetie
and sister in a Broadway show. The act is cut out
and one sister left out. Then the writer realizes that
he loves the other sister. But they’re all reunited
after a bit.
CAUGHT SHORT (C-AT) - 6873
(R) May 10. 1930. Sound on disc and film. With
Marie Dressier, Polly Moran, Anita Page, T. Roy
Barnes. Gwen Lee.
THEME: Two housewives caught in the stock market
crash.
•CHASING RAINBOWS (CD-AT) - 8100
(R) January 10, 1930. (TOS) March 1. 1930.
Sound on film and disc. With Bessie Love. Charles
King, Jack Benny, George K. Arthur. Polly Moran,
Gwen Lee. Nita Marian, Eddie Phillips, Marie
Dressier.
THEME: A vaudeville team is broken after many
years together. The male part marries another woman.
Their marriage goes wrong and the original pair get
together again.
•CHILDREN OF PLEASURE (CD-AT) -
(R) April 12, 1930. Sound on disc and film. With
Lawrence Gray, Helen Johnson. Gwynne Gibson.
Benny Rubin.
THEME: A New York song writer finds disappoint-
ment in his love for a society girl and turns to a girl
of his own set.
•CHINA BOUND (CD) - 6000
(R) May 18, 1929. With Karl Dane. George K.
Arthur, Polly Moran, Josephine Dunn, Hatty Woods,
Carl Stockdale.
THEME: The boss fires Eustis because he loves
his daughter. The boss' daughter is sent on a trip
to China. Eustis also goes on the same boat. A
revolution starts and Eustis saves the girl.
DEVIL MAY CARE (D-AT) 8813
(R) February 7, 1930. Sound on film and disc.
With Ramon Novarro. Dorothy Jordan, John Miljan,
Marion Harris, William Humphrey, George Davis,
Clifford Bruce.
THEME: A soldier who is to be shot, escapes and
marries the girl who tried to give him up to the
police.
•DIVORCEE. THE (CD-AT) _
(R) April 26, 1930. (TOS) April 12. 1930. Sound
on disc and film. With Norma Shearer, Chester
Morris, Robert Montgomery, Zelda Sears, Mary Doran.
THEME: Emotional experiences of a young woman
who is divorced from her husband.
•DYNAMITE (D-AT) .. 10771 11550
(R) December 13, 1929. (TOS) January 4, 1930. Sound
on disc. With Charles Bickford, Kay Johnson,
Conrad Nagel, Julia Faye.
THEME: Rich girl marries doomed man so she can
inherit money. But the man is freed and the girl
learns to love him.
•TRENT’S LAST CASE (My-TME) -...5809 5894
(R) May 31, 1929. Sound on film. With Raymond
Griffith, Raymond Hatton, Marceline Day, Donald
Crisp, Lawrence Gray, Nicholas Soussanin, Anita
Garvin, Ed Kennedy.
THEME: Amateur detective discovers foul murder to
be suicide.
•VEILED WOMAN. THE (D-ME) 5183 5192
(R) April 14. 1929. Sound on film. With Lia Tora,
Paul Vinventi, Walter McGrail, Josef Swickard, Ken-
neth Thompson, Andre Cheron, Ivan Lebedeff. Maude
George.
THEME: Young girl becomes gambling house at-
traction. shoots patron, Pierre takes the blame, and
later they discover they love each other. fl
•WORDS AND MUSIC (CD-AT) 6500
(R) July 21, 1929. Sound on film. (TOS) Septem-
ber 21, 1929. With Lois Moran, David Percy. Helen
Twelvetrees, William Orlamond, Elizabeth Patterson.
Duke Morrison, Frank Albertson, Tom Patriocola.
Bubbles Crowell. Bitmore Quartette.
THEME: Contest staged by college for the best musi-
cal comedy number.
•WHY LEAVE HOME (MC) _ _ 6388
(R) August 25, 1929. With Walter Catlett, Sue
Carol. David Rollins, Richard Keene, Dixie Lee.
Nick Stuart, Jean Bary, Ilka Chase.
International Photo Play
Silent Sound
AFTER THE VERDICT (Synchronized) .._.7I74
(R) June 1, 1930. With Olga Tschechowa.
CRIMSON CIRCLE, THE (PT, M) 6800
(R) February 1, 1930. With Stewart Rome.
DARK RED ROSES (AT) - 5747
(R) March 1, 1930. With Stewart Rome.
Metro-Goldwyn-Mayer
Silent Sound
•ALIAS JIMMY VALENTINE (MEL-AT) 8000
(R) January 26, 1929. (TOS) March 9. 1929. With
William Haines, Karl Dane. Lionel Barrymore. Leila
Hyams, Tully Marshall, Howard Hickman. Billy
Butts. Evelyn Mills.
THEME : A successful bank crook goes straight for
the girl he loves and marries.
•ANNA CHRISTIE (D-AT) -.6700
(R) February 21. 1930. (TOS) February 13. 1930.
Sound on disc. With Greta Garbo, Charles Bickford,
George Marion, Marie Dressier.
THEME: A girl, who lived a life of hardships, goes
to her drunken father, who is a sea captain. Here
she meets the man she loves and marries him.
•BELLAMY TRIAL (D-AT) 7542
(R) March 2, 1929. (TOS) April 13. 1929. Sound
on disc and film. With Leatrice Joy. Betty Bronson.
Edward Nugent.
EASY GOING (C-AT)
(R) June 28, 1930. With William Haines, Kath-
erine Moylan.
THEME: A new type of Western comedy, with a
romantic and adventurous background.
•FLORADORA GIRL. THE (C-AT, S) -
(R) May 24, 1930. With Marion Davies.
THEME: A love story of old New York in the gay
nineties.
•FREE AND EASY (C-AT) - 8413
(R) March 22, 1930. (TOS) April 26. 1930. Sound
on disc and film. With Buster Keaton, Anita Page,
Trixie Friganza, Robert Montgomery, Marion Schil-
ling, Gwen Lee.
THEME: Story of a girl who seeks fame in Holly-
wood, with a manager who is continually getting
into trouble.
GAY NINETIES. THE (CD-AT) - -
Sound on disc and film. With Marion Davies, Law-
rence Gray, Walter Catlett, J. L. Bartlett.
THEME: A story dealing with the loves of the
famous Florodora Sextette of 40 years ago.
•GIRL IN THE SHOW, THE (CD-AT) 5163 7574
(R) August 31. 1929. (TOS) August 31. 1929.
Sound on film and disc. With Bessie Love and
Charles King.
THEME : A girl who gets Jealous because she Is
taken from the star role and marries the manager
to get revenge on him.
GOOD NEWS (MC-AT) - - - - .-
Sound on disc and film. With Mary Lawlor. Stan-
ley Smith, Bessie Love. Gus Shy, Cliff Edwards,
Delmer Daves.
THEME: A fast musical comedy adapted from the
stage hit of the same name.
•GIRL SAID ‘NO.* THE (CD-AT) - 8382
(R) March 15. 1930. (TOS) April 12, 1930. Sound
on disc. With William Haines, Leila Hyams, Phyllis
Crane, Willard Mack.
THEME: Misadventures of a young college gradu-
ate seeking to establish himself in the business
world, and to win the girl of his choice.
•HALLELUJAH (DA-T) -.6579 9555
(R) November 30. 1929. (TOS) January 18, 1930.
Sound on disc. With Nina Mae McKinney, William
Fountaine. Daniel L. Haynes. Harry Gray. Fannie
Bell De Knight, Everett McGarrity, Victoria Spivey,
Milton Dickerson.
THEME: A singer, accused of murder, turns evan-
gelist and preaches against the type of girl he once
loved.
•HER OWN DESIRE (D-AT)- - 5850
(R) December 27, 1929. (TOS) January 4. 1930.
With Norma Shearer, Robert Montgomery, Lewis
Stone, Belle Bennett, Ernest Torrence.
•HIS GLORIOUS NIGHT (D-AT) 5353 7173
(R) September 28. 1929. (TOS) October 26. 1929.
Sound on film and disc. With John Gilbert,
Katherine Dale Owen. Nance O'Neil. Gustav von
Seyffertitz. Hedda Hopper, Tyrell Davis, Gerard
w'-
I
Barry, Madeline Seymour, Richard Carle, Eva D
nison.
THEME: A princess, who dismisses her lover
cause he is of peasant birth, only to learn aft
wards that he is a respected military officer of mea
HOLLYWOOD REVUE (MC) - j6M,
(R) November 9. 1929. (TOS) November 16, IS
Sound on disc. With Bessie Love, Charles Ki
Marion Davis, Norma Shearer, William Haines. J( i |
Crawford, John Gilbert, Marie Dressier Polly Mor
Brox Sisters, Anita Page, Buster Keaton.
THEME: A series of acts with singing, dancii J
comedy, done by the above stars.
•IDLE RICH (D-AT) - 735,
(R) June 15. 1929. (TOS) June 22. 1929. W
Conrad Nagel, Bessie Love, Leila Hyams. Rob 3
Ober, James Neill, Edythe Chapman. Paul Krui
Kenneth Gibson.
THEME: A young chap who gives his fortune f
the poor so the family of the girl he loves will co: 1
to an understanding with him.
IN GAY MADRID (CD-AT) 554
(R) May 17. 1930. With Ramon Novarro, Dorot
Jordan, Beryl Mercer, L. Howell.
THEME : Adventures of Spanish college students a I l
their loves.
•IT’S A GREAT LIFE (CD-AT) 6106 [575
(R) December 6, 1929. (TOS) January 25, 19;
Sound on film and disc. With Duncan siste (
Lawrence Gray, Jed- Phouty, Benny Rubins.
THEME: Two sisters, one who loves the piano play 1
Jimmy, the other despises him. They quarrel, b
come to realization that the three must stick t i
gether.
•KISS. THE (D-ME).— - — 200
(R) November 16, 1929. (TOS) December 21, 19E J
Sound on disc. With Greta Garbo. Conrad Nagt
Anders Randolf, Holmes Herbert. Lem Ayres, Geor
Davis.
THEME: A wife who shoots her husband to save
man she loves. She is acquitted by the jury, b
finally admits that she did the killing.
LADY OF SCANDAL. THE (CD-AT)
With Ruth Chatterton, Ralph Forbes. Basil Rathboc
Moon Carroll, Cyril Chadwick. Nance O’Neill.
LADY TO LOVE, (D-AT) 142
(R) March 8. 1930. With Vilma Banky, Edward (
Robinson. Robert Ames, Richard Carle, Lloyd Ingr.
ham, Anderson Lawler, Henry Armetta. George Dari
THEME: A lovely lady has been tricked into ma
riage. Her beauty and the overwraught typically Ne;
politan expostulations of her beridden husband fu
nish the key to the entertainment.
•LAST OF MRS. CHEYNEY, THE (D-AT)6484 551
(R) July 6, 1929. With Norma Shearer. Basil Rati
bone. George Berraud, Herbert Brunston, Hedc
Hooper. Moon Carrol, Madeline Seymour, Cyi
Chadwick, George K. Arthur, Finch Smiles. Main
Turner.
THEME: Mrs. Cheyney marries the man wt
catches her robbing.
LET US BE GAY (CD-AT)
With Norma Shearer, Marie Dressier, Tyrell Davi
Raymond Hackett.
THEME: Adaptation of the stage play in which
divorced couple are unexpectedly brought together
a Westchester house party.
•LORD BYRON OF BROADWAY (CD-AT).— (
(R) February 23, 1930. (TOS) March 15. 193'
Sound on film and disc. With Ethelind Terr:
Charles Ivaley, Bennie Rubin. Cliff Edwards. Marie
Schilling.
MADAME SATAN (CD-AT) -
Sound on disc and film. With Roland Young, Reg
nald Denny, Kay Johnson, Lillian Roth, Elsa Pete)
son.
THEME: Spectacular adventure story with music;
background and several sequences on board the Zei
pelin.
•MAN’S MAN, A (CD-ME) - - »
(R) May 25, 1929. (TOS) June 22. 1929. With WL
liam Haines. Josephine Dunn, Sam Hardy, Ma
Busch.
THEME: A soda Jerker and his stage-6truck wiJ
are fooled by phoney picture director. But thi
enables them to start life anew.
•MARIANNE (CD-AT) 6563 IM
(R) July 20, 1929. (TOS) October 19. 1929. Soun
on film and disc. With Marion Davis, Oscar Shav
Robert Castle, Scott Kolk, Emil Chautard. Mac
Swain. Oscar Apfel, Robert Ames.
THEME: A French nurse in the army.
MARCH OF TIME (MC-AT.—
Sound on disc and film. With Weber and Field. E
Wolf Hopper, Louis Mann, Marie Dressier, Trix:
Friganza. Fay Templeton. Josephine Sabel.
THEME: A revue in three sections, dealing with tl
celebrities, dances and humor of the past, presei
and future.
•MONTANA MOON (WMC-AT) .117
(R) March 29. 1930. (TOS) April 19. 1930. Soun
on disc and film. With Joan Crawford. Johnny Mac
Brown, Dorothy Sebastian, Benny Rubin, Cliff Ed
wards.
THEME: Story of a New York girl camping out i
the West, who chooses between her Eastern and h<
Western suitors.
•MYSTERIOUS ISLAND (D-PT) - _.. ..|(69
(R) October 5. 1929. (TOS)_ November 23. 192!
Sound on disc. With Lionel Barrymore, Jane Dab
Lloyd Hughes, Montagu Love, Harry _ Gribbon, Suit
Edward, Gibson Gowland, Dolores Brinkman.
Mysterious adventures under the sea.
THEME:
•NAVY BLUES (C-AT) 6195 ,
(R) December 20, 1929. (TOS) January 18, 1J3(
Sound on film and disc. With William Haines. Anlt
Page, Karl Dane. J. C. Nugent. Edythe Chapmar
Wade Boteler.
THEME: A sailor's day leave on shore. He meet
the girl and they're married.
•NOT SO DUMB (CD-AT) — 75
(R) January 17, 1930. (TOS) February 13. Sou
on (Dm and disc. With Marion Davies. Elliot Nugen:
Raymond Hackett. Franklin Pangbom. Julia Fayf
William Holden, Donald Ogden Stewart. Sally Stan
George Davis.
THEME: A nice, but dumb girl, whose mouth get
her into endless trouble.
ONE EMBARRASSING NIGHT (C-AT)
(R) July 5. 1930. With Tom Walls. Ralph Lynn
Winifred Shotter.
THEME: Embarrassing adventures of a young mai
off for a rest cure, and a runaway girl.
My 31, 1930
FILM BUYER SECTION
9
-01
MODERN MAIDENS (DPT) - 6978
t) August 24, 1929. (TOS) November 9, 1929.
mud on disc. With Joan Crawford, Rod La Roque,
suglas Fairbanks. Jr., Anita Page, Edward Nugent,
sephine Dunn, Albert Gran.
IEME: A girl who falls in the wrong path with
boy who don't love her.
Rf EMPTI ON (D-AT) 6819
t) April 5, 1930. (TOS) April 12. 1930.
i disc and film. With John Gilbert.
Dardman, Renee Adoree, Conrad Nagel.
6019
Sound
Eleanor
IEME: A debauche atones for his wayward life by
noble sacrifice.
W E SONG (Musical Romance-AT) 9723
jund on disc and film. With Lawrence Tibbett,
itherine Dale Owen, F. Lake, Laurel and Hardy.
HEME: Story of a bandit chief who woos by means
his glorious voice.
(0 vNCE (D-AT) ~
tl July 12, 1930. With Greta Garbo, Gavin Gor-
in, Lewis Stone.
HEME: Adaptation of the stage play, dealing with
ic love of an actress for a clergyman.
SI BAT, THE (Mel- AT)
ft) June 7, 1930. With Charles Bickford, John
[iljan, Raquel Torres, Nils Asther.
HEME: Dramatic love story against a tropical back-
round.
>s ,'? FROM SHANGHAI, THE (D-AT) 6225
R) January 31, 1930. (TOS) May 3. 1930. Sound
a film and disc. With Louis Wolheim, Conrad
li'agel, Carmel Myers, Holmes Herbert, Zeffie Tilbury,
van Linow, Jack MacDonald.
HEME: A half-crazed sailor piloting a ship on
'hich are many people.
Ill ER OF SEVILLE (D-AT)
ound on disc and film. With Ramon Novarro,
•orothy Jordon, Renee Adoree, Ernest Torrence, Nance
’Neill, Marie Dressier.
heme: The romantic career of a yound Spanish stu-
ent with an operatic voice.
S GLE STANDARD, THE (D-ME) Greta Garbo, Nils
iLSther, John Mack Brown, Dorothy Sebastian. Lane
’handler, Robert Castle, Mahlon Hamilton. Kathlyn
Villiams, Zeffie Tilbury.
’HEME: A girl who meets a sailor she loves. He is
ailed away and she marries another man. The
ailor returns, but against her wishes the girl sticks
jjo her husband and baby.
;| OF THE CHILDREN (CD-AT)
ound on disc and film. With Elliott Nugent, Louis
lann, Mary Doran, Leila Hyams, Robert Montgom-
ery, Jeanne Wood, Francis X. Bushman, Jr.
$ THIS IS COLLEGE (C-AT) 6104 9143
R) October 26, 1929. With Elliott Nugent. Robert
Montgomery, Sally Starr.
THEME: Two college pals who get into a quarrel
;ver a girl. But they succeed in winning the
jihampionship footbaU game.
MEDWAY (CD-ME) - 6962
(R) September 7. 1929. Sound on disc. With Wil-
jliam Haines. Anita Page. Ernest Torrence, John
Miljan, Karl Dane.
THEME: A youth who wins the first victory for
in old racing veteran. And also the girl.
SES (MEL) - 7999
(R) June 15. 1929. With Rudolph Klein Rigge,
Cerda Maurus, Lien Deyers, Louis Ralph, Craighall
Sherry, Willy Fritsch, Lupu Pick.
THEME: A criminal with a strong gang tries to
run a German city. But you “can’t beat the law.”
riCTLY UNCONVENTIONAL (CD-AT)
(R) April 19. 1930. Sound on disc and film. With
Catherine Dale Owen, Alison Skipworth, Paul Cav-
anagh, Lewis Stone, Ernest Torrence.
THEME : Adaptation of Somerset Maugham's bril-
lliant comedy of English society folk.
► IRTEENTH CHAIR (MEL-AT) 5543 6571
(R) October 12, 1929. Sound on film and disc. With
Conrad Nagel. Leila Hyams, Margaret Wycherly,
Helen Milliard. Holmes Herbert, Mary Forbes, Bela
Lugosi, John Davidson, Charles Quartermaine; Moon
Carol.
THEME: A murder trial in which the guilty person
is found after a hard battle.
IS MAD WORLD (D-AT) -
(R) May 3, 1930. Sound on disc and film. With
Basil Rathbone, Kay Johnson, Louise Dresser.
THEME: A drama during the world war as seen
i from the German side.
r UNDER (D-ME) 7783
(R) June 25, 1929. (TOS) August 17. 1929. With
Lon Chaney, James Murray, Phyllis Haver, George
Duryea, Francis Morris. Wally Albright.
THEME: An old engineer who loves his work, but
i is put on the retired role when his eyes weaken.
Then he comes to the aid of thousands of helpless
people and rescues them from a flood. He gets his
old job back again.
1 AIL OF ’98 (D-ME) - 8799
(R) January 5, 1929. (TOS) March 23, 1929. With
I Dolores Del Rio, Harry Carey, Tully MarshaU, Raph
Forbes, Tenen Holtz, Karl Dane. George Holtz, Rus-
sel Simpson, John Down, George Cooper.
THEME: The days of the Gold Rush and the boy
who makes good to win his sweetheart.
VIAL OF MARY DUGAN (D-AT) - 10000
(R) June 8. 1929. (TOS) July 13, 1929. Lewis
i Stone, Norma Shearer, H. B. Warner. Raymond
Hackett, Lilyan Tashman, Olive Tell. Mary Doran,
DeWitt Jennings. Winfield North, Landers Stevens,
Charles Moore. Claud Allister.
THEME: A boy attorney saves his sister from Jail
by proving that she didn’t kill, as accused.
1 JHOLY THREE, THE (Mel-AT)
| (R) August 2, 1930. With Lon Chaney.
I THEME: Three crooks led by a ventriloquist.
‘4TAMED (D-AT) 5348 7911
(R) November 23, 1929. (TOS) December 14. 1929.
With Joan Crawford, Robert Montgomery. Ernest
1 Torrence, Holmes Herbert, John Miljan. Gwen Lee.
Edward Nugent, Don Terry, Gertrude Astor, Milton
Famey, Lloyd Ingram, Grace Cunard, Tom O’Brien.
Wilson Benge.
THEME : The escapades of a girl, reared in the
j South Seas, who is brought to New York by her
I guardian.
IKING, THE (D-Synchronized) 8186
; <R) November 28. 1929. (TOS) October 26. 1929.
All Technicolor. With Pauline Starke, Donald Crisp,
, LeRoy Mason, Anders Randolf, Richard Alexander.
I Harry Lewis Woods, Albert MacQuarrie, Roy Stewart.
Torben Meyer, Claire MacDovvell. Julia S wayne
I Gordon.
THEME : A story of the tenth century revolving
around the explorations of Lief Erlcson.
•VOICE OF THE CITY, THE (D-AT) .. 7427
(R) April 13. 1929. (TOS) May 18, 1929. With
Robert Ames, Willard Mack, Sylvia Field, James
Farley, John Miljan, Clark Marshall, Duane Thomp-
son, Tom McGuire, Alice Moe, Beatrice Banyard.
THEME : An accused murderer escapes jail, and
in the incidents which follow the real criminal is
discovered.
•WHERE EAST IS EAST (D-TME) 6500
(R) May 4, 1929. (TOS) June 15, 1929. With Lon
Chaney, Lupe Velez, Estelle Taylor, Lloyd Hughes.
Louis Stern, Mrs. Wong Wing.
THEME: The story of a faithless mother and wife,
and the efforts of her husband, a trapper of wild
animals, to protect his daughter from a fate similar
to his own.
•WISE GIRLS (CD-AT)._ ...8818
(R) September 25. 1929. Sound on disc and film.
With Elliott Nugent, Norma Lee. Roland Young, J.
C. Nugent, Clara Baldnick, Marion Shilling. Leora
Spellman, James Donlan,
THEME: A family comedy revolving around two
sisters desirous of marriage, a testy old father, and
a young man, brave at heart but not in spirit.
•WOMAN RACKET (D-AT)
(R) January 24, 1930. Sound on disc and film.
With Tom Moore, Blanche Sweet. Sally Starr, Bobby
Agnew, John Miljan, Tenen Holtz, Lew Kelly. Tom
London, Eugene Borden, John Bryon, Nita Martan,
Richard Travers.
THEME: A wife deserts her husband to return to
the life of a cabaret entertainer. She becomes in-
volved in criminal machinations, but through her
husband, a detective, the case is solved and she re-
turns to him.
•WONDER WOMAN (D-TME) 6835 8796
(R) July 31. 1929. (TOS) August 17. 1929. With
Lewis Stone. Leila Hyams. Peggy Wood, Harry Myers,
Sarah Padden, George Fawcett, Blanche Frederic!,
Wally Albright, Jr., Carmencita Johnson. Anita
Louise Fremault, Dietrich Haupt, Ullric Haupt, Jr.
THEME: The story of a famous composer, who,
financially embarrassed, finds solace in his former
sweetheart. In the death of his wife, however, he
finds the inspiration for his greatest works.
Paramount-Publix
Silent Sound
•APPLAUSE (D-AT) 6896 7066
(R) January 4. 1930. With Helen Morgan, Joan
Peers, Fuller Mellish, Jr.. Henry Wadsworth. Jack
Cameron, Dorothy Cumming.
THEME: The story of a girl who is born as her
father dies in the electric chair for murder, and
the sacrifice the girl makes for her mother.
•BATTLE OF PARIS (D-AT) 6202
(R) November 30, 1920. With Gertrude Lawrence.
Charles Ruggles, Walter Petrie, Gladys Dy Bois,
Arthur Treacher. Joe King.
THEME: A Paris street singer, after the theft of a
wallet from an artist, returns it to him and the two
fall in Jove, only to have their happiness broken by
the war and an American dancer. An injury to the
artist, however, reunites the sweethearts.
BEHIND THE MAKEUP (D-AT) 6364
(R) January 11, 1930. With Hal Skelly. Fay Wray,
William Powell. Kay Francis, Paul Lukas, E. PI.
Calvert, Agostino Borganto.
THEME: The tragic death of an actor, whose thiev-
ing proclivities break the heart of his teammate, re-
unite the teammate and his first love, the girl who
had married the unscrupulous actor.
BENSON MURDER CASE, THE (My-AT) 5794
(R) April 12. 1930. With William Powell, Natalie
Moorhead, Eugene Pallette, Paul Lukas, William
Boyd, E. H. Calvert, Richard Tucker, May Beatty,
Mischa Auer, Otto Yamaoka, Charles McMurphy.
Dick Rush.
THEME: The mysterious murder of Anthony Benson
and its puzzling aftermath. From S. S. Van Dine’s
novel.
BIG POND. THE (C-AT. S) 6984
(R) May 3. 1930. (TOS) May 24. 1930. With
Maurice Chevalier, Claudette Colbert.
THEME: Foreigner makes good in American big
business but almost loses in love.
BORDER LEGION, THE (W-AT)
(R) June 28. 1930. With Richard Arlen. Eugene
Pallette, Jack Holt, Fay Wray, Stanley Fields.
•BURNING UP (CD-AT) 5338 5251
(R) February 1. 1930. Sound on film. With Richard
Arlen. Mary Brian. Tully Marshall, Charles Sellon.
Sam Hardy. Francis McDonald.
THEME: An automobile race, with events leading
up to it, between an unscrupulous driver and one
whose integrity cannot be questioned, the latter win-
ning the girl of his choice.
CHARMING SINNERS (D-AT) 6164
(R) August 17, 1929. With Ruth Chatterton, Clive
Brook, Mary Nolan. William Powell, Laura Hope
Crews. Florence Eldridge, Montagu Love, Juliette
Crosby, Lorraine Eddy, Claude Allister
THEME: The story of a wife who uses a former
sweetheart to discipline her husband.
COCOANUTS, THE (MC).... 8613
(R) August 3. 1929. With the Four Marx Brothers.
Mary Eaton, Oscar Shaw, Katherine Francis. Mar-
garet Dumont, Cyril Ring. Basil Ruysdael, Sylvan
Lee, Gamby-Hale and P’oster Girls.
•DANCE OF LIFE. THE (CD-AT-S) 7488 10619
(R) September 7. 1929. Sound on disc. With Hal
Skelly. Naucy Carroll, Dorothy Revier. Ralph Theador,
Charles D. Brown, A1 St. John, May Boley, Oscar
Levant, Gladys Du Bois, James T. Quinn, James
Farley, George Irvin.
THEME: An engrossing story of the vicissitudes of
backstage life.
•DANGEROUS CURVES (CD-AT) 6539 7278
(R) July 13. 1929. With Clara Bow, Richard Arlen.
Kav Francis. David Newell. Anders Randolph. May
Boiey, T. Roy Barnes, Joyce Compton, Charles D.
Brown, Stuart Erwin, Jack Luden.
THEME: A story of the white tops and two of its
performers, a bareback rider and a tight rope walker.
DANGEROUS NAN McGREW (C-AT, S)
(R) July 5. 1930. With Helen Kane, James Hall,
Stuart Erwin. Victor Moore, Frank Morgan.
THEME : Helen Kane boop boopa doops her way
to the Royal Canadian Mounted.
DANGEROUS PARADISE (D-AT) 5434 5244
(R) February 22. 1930. (TOS) February 22, 1930.
Sound on film. With Nancy Carroll. Richard Arlen.
Warner Oland. Gustave von Seyffertitz.
THEME: The experience of a girl, a member of a
night club orchestra and a wealthy guest of the
club who, against odds, outwit three unscrupulous
men seeking ro kidnap the girl.
•DARKENED ROOMS (My-AT) 6066
(R) November 23, 1929. With Evelyn Brent, David
Newell, Neil Hamilton. Doris Hill, Gale Henry. Wal-
lace MacDonald, Blanche Craig, E. H. Calvert.
Sammy Bricker.
THEME: A story revolving around a fake medium
racket.
DEVIL’S HOLIDAY. THE (D-AT) - 6743
(R) May 24. 1930. (TOS) May 17. 1930. With
Nancy Carroll, Phillip Holmes, James Kirkwood,
Hobart Bosworth, Ned Sparks, Morgan Farley, Jed
Prouty, Paul Lukas, ZaSu Pitts, Morton Downey.
Guy Oliver, Jessie Pringle, Wade Boteler, Laura La
Varnie.
THEME: The story of a manicurist, grafter and pro-
fessional “good girl.” in whose life suckers, sinners
and saints play strange parts. She scoffs at them
and laughs at love. But love triumphs.
•DIVORCE MADE EASY (CD-AT) _...5270 5386
(R) July 6, 1929. With Douglas MacLean. Marie
Prevost, Johnny Arthur, Frances Lee, Dot Farley.
Jack Duffy. Buddy Watles, Hal Wilson.
THEME: A humorous plot, with a husband and
wife endeavoring to frame an escapade which will
give them a divorce.
DOCTOR’S SECRET. THE (D-AT) .. 5823
(R) January 26, 1929. With Ruth Chatterton, H.
B. Warner, John Loder, Robert Edeson, Wilfred Noy,
Ethel Wales. Nanci Price, Frank Finch-Smiles.
THEME: A drama of marital life, with a doctor,
through his clever story, as a mediator between hus-
band and wife.
•FASHIONS IN LOVE (D-AT) 6024 6325
(R) June 29, 1929. With Adolphe Menjou, Fay
Compton, Miriam Seegar. John Miljan. Joan Stand-
ing, Robert Wayne. Russ Powell, Billie Bennett.
Jacques Vanaire.
THEME: The wife of one and the husband of an-
other announce a double divorce and marriage, and
by so doing win back the love of their respective
mates.
•FAST COMPANY (CD-AT) 6459 6863
(R) September 14, 1929. Sound on disc. With
Jack Oakie. Richard (Skeets) Gallagher, Evelyn
Brent, Gwen Lee.
•FOUR FEATHERS. THE (D-ME) 7472
(R) December 28, 1929. With Richard Arlen, Fay
Wray, William Powell, Clive Brook, Theodore von
Eltz, Noah Beery, Zack Williams. Noble Johnson.
George Fawcett.
THEME: The tribulations, and final victory, of a
young man overcome by cowardice.
GENTLEMEN OF THE PRESS (D-AT) 7176
(R) May 4, 1929. With Walter Huston, Katherine
Francis, Charles Ruggles, Betty Lawford, Norman
Foster, Duncan Pewarden, Lawrence Leslie.
THEME: A story, tragic in its development, bearing
out the newspaper code, “the paper must go to
press.”
•GLORIFYING THE AMERICAN GIRL (MC) .6786 7727
(R) December 7, 1929. With Mary Eaton. Edward
Crandall. Olive Shea. Dan Healy, Kaye Renard,
Sarah Edwards. In revue scenes, Eddie Cantor.
Helen Morgan, Rudy Yalee.
THEME: A girl's ambitions carry her to the pin-
nacle in Broadway shows.
•GREEN MURDER CASE, THE (My-AT) 6383
(R) August 31, 1929. With William Powell, Flor-
ence Eldridge, Ullrich Haupt, Jean Arthur. Eugene
Pallette, E. H. Calvert, Gertrude Norman, Lowell
Drew, Morgan Farley. Brandon Hurst. Augusta Bur-
mester, Marcia Harriss, Mildred Golden, Mrs. Wil-
fred Buckland, Helena Phillips, Shep Cam]), Charles
E. Evans.
THEME: Several members of a family are killed,
and . Well. Philo Vance ferrets out the mur-
derer.
•half WAY TO HEAVEN (D-AT)..... 5179 6254
(R) December 14, 1929. With Charles (Buddy)
Rogers, Jean Arthur, Paul Lucas. Helen Ware. Oscar
Apgel, Edna West, Irvin Bacon, A1 Hill, Lucille
Williams, Richard French, Freddy Anderson, Nestor
Aber, Ford West, Guy Oliver.
THEME: A circus story in which a conniving
aerialist loses, not only his job, but the girl he Is
trying to win.
HOLE IN THE WALL. THE (My-AT) 5850
(R) April 27, 1929. With Claudette Colbert, Edward
G. Robinson, David Newell, Nelly Savage, Donald
Meek, Alan Brooks. Louise dosser Hale, Katherine
Emmet, Marcia Kagno, Barry Macollum, George Mc-
Quarrie, Helen Crane.
THEME: A girl, supposedly a member of a kidnap-
ing band, aids the police in capturing the gang and
in returning a stolen child to his home.
•HOMECOMING (D-ME) 8156 8156
(R) February 16, 1929. With Lars Hansen, Dita
Parlo, Gustav Frohlich.
THEME: The story of a man who returns home only
to find his wife in love with his best friend.
HONEY (CD-AT) 6701
(R) March 29, 1930. (TOS) April 5. 1930. With
Nancy Carroll, Lillian Roth. Mitzi, Richard (Skeets)
Gallagher, Stanley Smith, Harry Green, Jobyna How-
land, ZaSu Pitts, Charles Sellon.
•HUNGARIAN RHAPSODY: See Ufa.
•ILLUSION (CD-AT) .6141 6972
(R) September 21, 1929. Sound on disc. With
Charles (Buddy) Rogers. Nancy Carroll, June Collyer.
Knute Erickson. Eugenie Besserer, Kay Francis,
Maude Turner, William McLaughlin, Katherine Wal-
lace. William Austin, Frances Raymond, Eddie Kane,
Michael Yisaroff.
THEME: A story of backstage in vaudeville.
•INNOCENTS OF PARIS (D-AT-S) - 7816 6148
(R) May 25, 1929. With Maurice Chevalier, Sylvia
Beecher, Russell Simpson. George Fawcett, Mrs.
George Fawcett, John Miljan, Margaret Livingston.
David Durand, Johnny Morris.
THEME: A junk man. turned dealer In antiques,
becomes the savior of a youth whose relatives for-
sake him.
JEALOUSY (D-AT) ...L - - - 6107
(R) September 28. 1929. Sound on disc and film.
With Jeanne Eagels, Frederic March, Halliwell
Hobbes, Blanche Le Clair, Henry Daniell, Hilda
Moore.
THEME: The struggle for love induced by threp
persons — an artist, a rich man and the sweetheart of
the artist.
10
FILM BUYER SECTION
May 31, 19 Q
•KIBITZER (CD-AT) _ _ 6569 7273
(R) January 11, 1930. Sound on disc. With Harry
Green, Mary Brian, Neil Hamilton, David Newell.
THEME : A humorous series of experiences result-
ing from stock market transactions and love.
LADIES LOVE BRUTES (D-AT) 7171
(R) April 20, 1930. (TOS) April 19, 1930. With
George Bancroft, Frederic March, Mary Astor, Stanley
Fields.
LADY LIES, THE (CD-AT)...- - 7004
(R) September 21, 1929. Sound on disc. With Wal-
ter Huston, Claudette Colbert, Charles Ruggles,
Patricia Deering. Tom Brown, Betty Garde, Jean
Dixon, Duncan Penwarden. Virginia True Boardman,
Verne Deane.
THEME: Two children intervene between father and
relatives, and the father, a widower, marries the
girl of his choice, bringing happiness to his family.
LAUGHING LADY, THE (D-AT) 7391
(R) December 28, 1929. With Ruth Chatterton,
Cli\e Brook.
•LETTER, THE (D-AT) - 5778 5490
(R) April 13, 1929. (TOS) May 18. 1929. With
Jeanne Eagels, O. P. Heggie, Reginald Owen, Her-
bert Marshall, Irene Brown, Lady Tsen Mei. Tamaki
Yoshiwara.
THEME: Written words in the form of a letter
raise havoc in the lives of certain members of the
British colony in Singapore.
•LIGHT OF WESTERN STARS. THE (WR-AT) 5035 6213
(R) April 19, 1930. (TOS) May 3, 1930. With
Richard Arlen, Mary Brian, Harry Green, Fred
Kohler, Regis Toomey, William LeMaire. George
Chandler, Sid Saylor, Guy Oliver. Gus Saville.
THEME : A Zane Grey story of the West.
•LOOPING THE LOOP ( D- M E)...„ 6676 6769
(R) March 16, 1929. With Werner Kraus, Jenny
Jugo, Warwick Ward, Gina Manes.
THEME: A story concerning clowns and acrobats,
and the fickle attitude toward love, and then the
deep realization of true love.
•LOVE DOCTOR, THE. (CD-AT) ...5503 5378
(R) October 5, 1929. Sound on disc. (TOS) Octo-
ber 19, 1929. With Richard Dix, June Collyer, Mor-
gan Farley, Miriam Seegar, Winfred Harris, Lawford
Davidson, Gale Henry.
THEME: Doctor Sumner determines that love shall
not interfere with his career, but Grace and Vir-
ginia are in love with him.
•LOVE PARADE, THE (D-AT) 7094 10022
(R) January 18. 1930. Sound on disc. With Maurice
Chevalier, Jeanette MacDonald, Lupino Lane, Lillian
Roth. Edgar Norton, Lionel Belmore, Albert Roc-
cardi, Carleton Stockdale, Eugene Palette. Russell
Powell. Margaret Fealy. Virginia Bruce.
THEME : Almost a fairy story of a prince charm-
ing and a lovely queen.
•MAN I LOVE, THE (D-AT)... 6524 6669
(R) May 25. 1929. (TOS) May 25, 1929. With
Richard Arlen, Mary Brian, Baclanova, Harry Green,
Jack Oakie, Pat O'Malley, Leslie Fenton, Charles
Sullivan. William Vincent.
THEME: A prize-fight story.
•MARRIAGE PLAYGROUND, THE (CD-AT)..66I0 7182
(R) December 21, 1929. (TOS) December 21, 1929.
With Mary Brian, Frederic March, Lilyan Tashman,
Huntley Gordon, Kay Francis, William Austin,
Seena Owen. Little Mitzi, Billy Seay, Philippe de
Lacey, Anita Louise, Ruby Parsley, Donald Smith,
Jocelyn Lee, Maude Turner Gordon, David Newell.
THEME: The theme deals with one of Cupid's
vagaries.
MEN ARE LIKE THAT (CD-AT) 5467
(R) March 22. 1930. With Hal Skelly, Doris Hill,
Charles Sellon. Clara Blandick, Morgan Farley,
Helen Chadwick, William B. Davidson, Eugene Pal-
ette, George Fawcett.
THEME : The sunny side of American family life,
presented humorously and humanly.
•MIGHTY, THE (D-AT) ...6097 6802
(R) November 16, 1929. (TOS) November 16, 1929;
January 11, 1930. With George Bancroft, Esther
Ralston. Warner Oland, Raymond Hatton. Dorothy
Revier, Morgan Farley, O. P. Heggie, Charles Sel-
lon, E. H. Calvert, John Cromwell.
THEME: A gunman returns from the war a hero,
and remains a hero.
MYSTERIOUS DR. FU MANCHU. THE (My-AT) 7663
(R) August 10. 1929. (TOS) August 20. 1929.
With Warner Oland, Jean Arthur, Neil Hamilton,
O. P. Heggie. William Austin, Claude King, Charles
Stevenson, Noble Johnson, Evelyn Selbie, Charles
Biblyn, Donald McKenzie. Lawford Davidson. Lask
Winters, Charles Stevens, Chapel Dosset. Tully
Marshall.
THEME : A Chinese picture with most of the action
taking place in London.
ONLY THE BRAVE (D-AT) 6024
(R) March 8, 1930. With Gary Cooper, Mary Brian,
Phillips Holmes, James Neill, Morgan Farley, Guy
Oliver, Virginia Bruce, William Le Maire, Freeman
S. Wood, John H. Elliott.
THEME: A young Union cavalry man who, dis-
appointed in love, volunteers to go as a spy into the
Confederate lines.
PARAMOUNT ON PARADE (MC) 9125
(TOS) May 10, 1930. With Richard Arlen. Jean
Arthur, William Austin, George Bancroft, Clara Bow,
Evelyn Brent, Mary Brian, Clive Brook, Virginia
Bruce, Nancy Carroll, Ruth Chatterton, Maurice
Chevalier, Gary Cooper, Leon Errol, Stuart Erwin.
Kay Francis, Sheets Gallagher, Harry Green, Mitzi
Green, James Hall, Phillips Holmes, Helen Kane,
Dennis King. Abe Lyman and Band, Frederic March.
Nino Martini, Mitzi Mayfair, David Newell, Jack
Oakie, Warner Oland. William Powell, Charles
Rogers.
THEME: This picture is described as a talking,
singing and dancing festival of the stars.
POINTED HEELS (D-AT)... 5689
(R) December 21, 1929. With William Powell, Fay
Wray, Helen Kane, Richard “Sheets” Gallagher, Phil-
lips Holmes, Adrienne Dore, Eugene Palette.
THEME: A story of the stage.
RETURN OF DR. FU MANCHU, THE (Mel-AT) 6576
(It) May 17. 1930. (TOS) May 10, 1930. With
Warner Oland, Neil Hamilton, Jean Arthur, O. P.
Heggie, William Austin, Evelyn Hall. David Dunbar,
Tetsu Komai, Toyo Ita, Ambrose Barker.
THEME: More and stranger adventure of the in-
sidious one.
•RETURN OF SHERLOCK HOLMES, THE (D-AT)
-...6378 7012
(R) October 26. 1929. Sound on disc. (TOS)
November 16, 1929. With Clive Brook. H. Reeves
Smith, Betty Lawford, Charles Hay. Phillips Holmes,
Donald Crisp, Harry T. Morey, Hubert Druce. Ar-
thur Mack.
THEME: In which Sherlock Holmes in some of his
clever disguises apprehends the villain.
•RIVER OF ROMANCE, THE (CD-AT) 7028 7009
(R) July 29, 1929. (TOS) August 3, 1929. With
Charles (Buddy) Rogers. Mary Brian, June Collyer,
Henry B. Walthall, Wallace Beery, Fred Kohler,
Natalie Kingston, Mrs. George Fawcett, Anderson
Lawler, George Reed.
ROADHOUSE NIGHTS (CD-AT) 7202
(R) February 22, 1930. (TOS) March 1, 1930.
Sound-on-film. With Helen Morgan. Charles Ruggles,
Fred Kohler, Jimmy Durante, Fuller Mellish, Jr.,
Leo Donnelly, Tammany Young, Joe King, Lou Clay-
ton, Eddie Jackson.
THEME: A story of a newspaper reporter break-
ing into a roadhouse for a story.
SAFETY IN NUMBERS (CD-AT, S) 7074
(R) June 21, 1930. (TOS) May 3, 1930. With
Charles Rogers, Josephine Dunn, Roscoe Karns. Vir-
ginia Bruce, Carol Lombard, Katherine Crawford.
THEME: Three beauties of the Broadway stage try
to mother Buddy Rogers.
SAP FROM SYRACUSE (C-AT) _
(R) July 19, 1930. With Jack Oakie, Ginger
Rogers.
THEME: The world's dumbest creature is made the
butt of his friends' jokes, mostly on shipboard.
•SARAH AND SON (D-AT) - 6868
(R) March 2, 1930. (TOS) March 2. 1930. With
Ruth Chatterton, Frederic March, Fuller Mellish, Jr.,
Phillip de Lacy.
THEME: A story of mother love.
•SATURDAY NIGHT KID, THE ( D-ATJ....6392 6015
(R) October 26, 1929. Sound on disc. (TOS) No-
vember 2, 1929. With Clara Bow, James Hall,
Jean Arthur, Charles Sellon, Ethel Wales, Frank
Ross, Edna May Oliver, Heymen Meyer, Eddie Dunn,
Leone Lane, Jean Harlow.
THEME: The ever present triangle in the lives of a
boy and girl.
•SEVEN DAYS LEAVE (D-AT) 6507 7300
(R) January 25, 1929. (TOS) February 1, 1930.
With Gary Cooper, Beryl Mercer, Dalsey Belmore,
Nora Cecil, Temple Pigett, Arthur Hoyt, Arthur
Metcalfe.
SHADOW OF THE LAW (D-AT)
(R) June 14, 1930. With William Powell, Marion
Schilling.
THEME: William Powell tries to go straight after
a spectacular jail break.
•SILENT ENEMY. THE (PT. M) 7551
(R) May 19, 1930. (TOS) May 24, 1930.
THEME: An epic of the American Indian, depicting
the Ojibway tribe in its fight against hunger.
•SLIGHTLY SCARLET (D-AT) 5234 6204
(R) February 22, 1930. (TOS) March 8. 1930.
Sound-on-film. With Evelyn Brent, Clive Brook.
Paul Lukas, Eugene Palette, Helen Ware, Virginia
Bruce, Henry Wadsworth, Claud Allister, Christiane
Yves, Morgan Farley.
THEME: A charming American girl and a debonair
Englishman flirt in Paris.
SOCIAL LION, THE (C-AT) ]
(R) June 7. 1930. With Jack Oakie, Mary Brian.
Skeets Gallagher, Olive Borden.
THEME: Smart cracking Jack Oakie in a story of
an amateur pugilist trying to go society.
•STAIRS OF SAND CD) 4900
(R) June 8, 1929. With Wallace Beery, Jean Ar-
thur. Phillips R. Holmes. Fred Kohler. Chester
Conklin, Guy Oliver, Lillian Worth, Frank Rice,
Clarence Sherwood.
THEME: A bold bandit who finally allows the hero
and heroine to love each other without interfering.
•STREET OF CHANCE (D-AT) - 5962 7023
(R) February 8, 1930. Sound-on-film. With Wil-
liam Powell, Jean Arthur, Kay Francis, Regis
Toomey, Stanley Fields, Brooks Benedict, Betty Fran-
cisco. John Risso, Joan Standing, Maurice Black, Irv-
ing Bacon.
THEME: The story of the all-absorbing power in
a man's life — gambling.
STUDIO MURDER CASE. THE (My-AT) 6500
(R) June 1, 1929. (TOS) June 22, 1929. With
Neil Hamilton. Warner Oland. Frederic March, Flor-
ence Eldridge, Doris Hill, Eugene Palette, Chester
Conklin, Lane Chandler. Gardiner James. Guy Oliver,
E. H. Calvert, Donald MacKenzie.
THEME: Richard Hardell, who has won a chance in
a motion picture, is found murdered on the stage
set. The murderer is found out and the innocent
girl acquitted.
•SWEETIE (CD-AT) 6303 8859
(R) November 2. 1929. (TOS) December 7, 1929.
With Nancy Carroll, Stanley Smith, Helen Kane,
Joseph Depew, Jack Oakie, William Austin, Stuart
Erwin, Wallace MacDonald, Aileen Manning.
THEME: A high school picture in which football
plays a big part.
TEXAN, THE (D-AT) 7142
(R) May 10. 1930. (TOS) May 24. 1930. With
Gary Cooper, Fay Wray, Emma Dunn.
THEME: Touching story of boy who cannot deceive
another's mother.
•THUNDERBOLT (D-AT) 7311 8571
(R) June 22, 1929. (TOS) August 3, 1929. With
George Bancroft, Richard Arlen, Fay Wray, Tully
Marshall, Eugenie Besserer, James Spottswood. Fred
Kohler, Mike Donlin, S. S. R. S. Stewart. George
Irving, Robert William Thome, E. H. Calvert, King
Tut.
THEME: An underworld gangster who swears re-
venge, and finally goes to his death with a great
understanding.
TRUE TO THE NAVY (C-AT. S) , 6396
(R) May 31, 1930. With Clara Bow, Ham1 Green,
Frederic March, Sam Hardy.
THEME: The gobs have a swell time trying to keep
up with Clara Bow.
VAGABOND KING, THE (D-TME) 9413
(R) April 19, 1930. (TOS) March 1. 1930. With
Dennis King, Jeanette MacDonald, O. P. Heggie,
Lillian Roth, Warner Oland, Arthur Stone, Thomas
Ricketts.
THEME: Based on the life of Francois Villon, a
Parisian poet who lived in the 15th century.
•VIRIGNIAN, THE (D-AT) 7404 8717
(R) November 9. 1929. (TOS) January 18, 1930.
With Gary Cooper, Walter Huston, Richard Arlen.
Mary Brian. Chester Conklin, Eugene Palette, E. H.
Calvert, Helen Ware, Victor Potel, Tex Young. Char
Stevens.
THEME: A rustler type of western, with Texas
the setting. A typical story of the cattle rand
in the latter half of the nineteenth century.
•WELCOME DANGER (C-AT) 10796
(R) October 19, 1929. Sound on disc. (TO
January 18, 1930. With Harold Lloyd, Barba
Kent, Noah Young, Charles Middleton, William W i
ling.
988
•WHEEL OF LIFE (D-AT) 5305
(R) June 15. 1929. (TOS) July 6, 1929. Wi
Richard Dix, Esther Ralston, O. P. Heggie, Arth
Hoyt. Myrtle Stedman, Larry Steers, Regis Toomt
Nigel de Brulier.
THEME: A soldier saves a girl, unhappily marrie
from drowning, and in the end marries her, aft
her husband is killed in battle.
WHY BRING THAT UP (CD-AT)..... 6124
(R) October 12, 1929. Sound on disc. (TOS) N
vember 2, 1929. With Moran and Mack, Evei
Brent, Harry Green, Bert Swor, Freeman S. Woo
Lawrence Leslie, Helene Lynch, Selmer Jackso
Jack Luden, Monte Collins, Jr., George Thompso
Eddie Kane, Charles Hall.
•WITH BYRD AT THE SOUTH POLE
(R) June 21, 1930.
882
THEME: The complete pictorial record of the famoi
Byrd expedition.
•YOUNG EAGLES (D-AT) 6710
(R) April 5, 1930. (TOS) March 22, 1930. Wil
Charles (Buddy) Rogers, Jean Arthur, Paul Luka
Stuart Erwin, Frank Ross, Jack Luden, Freema
Wood. Gordon De Main, George Irving, Stank
Blystone.
THEME: An air epic.
YOUNG MAN OF MANHATTAN (CD-AT)
(R) May 17, 1930. With Claudette Colbert. Norma
Foster, Ginger Rogers, Charles Ruggles, Leslie Austii
Four Aalby Sisters, H. Dudley Hawley.
THEME: The story of a young sports writer and h
motion picture columnist wife, whose aggressivene:
keeps the family in funds. A drink of poison lique1
and temporary blindness afford the climax of tb
story. o
Pathe
AWFUL TRUTH, THE (CD-AT)..
Silent Disc 1
-6229 24
19, 1929. With Ina Claire, Hemy Daniels, Thee
dore Von Eltz, Paul Harvey, Blanche Frederic
Judith Vosselli. John Roche.
THEME: Quarrels and Jealousy result in divorce
with neither the wife nor the husband desiring it
Amends are made, they remarry and sail for Par:
on their second honeymoon.
•BIG NEWS (My-AT) .. 6950 6130 28
(R) September 7, 1929. With Robert Arrastrom
Carol Lombard, Tom Kennedy, Warner Richmond
Wade Boteler, Sam Hardy, Charles Sellon, Robei
Dudley.
THEME: A newspaperman is discharged for allege
drunkenness, is threatened with divorce and is frame
by a gang. He is ultimately vindicated of an
wrong doing.
•CAPTAIN SV/AGGER (D-Synchronized)63l2 12
(R) October 14. 1928. With Rod LaRocque, Su
Carol, Richard Tucker, Victor Potel, Ulrich Haupt.
THEME: A story of the aftermath of the worl
war, with an American aviator, both in war and L
civil life, the nemesis of a German warrior.
•FLYING FOOL. THE (D-AT) 6700 6839 64
(R) June 23, 1929. With William Boyd, Mari
Prevost, Russell Gleason, Tom O'Brien.
THEME: The story of two brothers, one an aviatoi
and their escapades in love.
GRAND PARADE, THE (D-AT, S) 7650 5(1
(R) February 2, 1930. (TOS) February 8, 193C
With Helen Twelvetrees, Fred Scott, Richard Carle
Marie Astaire, Russell Powell, Bud Jamieson, .Timm
Adams.
THEME: A minstrel, who has surrendered to drinfc
stages a comeback after his marriage and is the hi
of the show.
HER PRIVATE AFFAIR (D-AT) - 5662 6543 48
(R) October 5, 1929. (TOS) November 9, 1929
January 18, 1930. With Ann Harding, Harry Ban
nister, Kay Hammond, William Orlamond, Lawfor
Davidson, Elmer Ballard, Frank Reicher.
THEME: A story of blackmail and murder, and th
part they play in bringing together again a judg
and his estranged wife.
•HIGH VOLTAGE (D-AT) 5518 5837 43
(R) June 16, 1929. With William Boyd, Owe:
Moore, Carol Lombard, Diane Ellis, Billy Bevar
Phillips Smalley.
THEME : Events transpiring while stranded in
mountain blizzard win freedom for a man and
woman who have found themselves in the arms c
the law.
•HIS FIRST COMMAND (D-AT) _.5577 5995 50
(R) January 19, 1930. With William Boyd, Dorotb
Sebastian, Gavin Gordon, Helen Parrish, Alphon
Ethier, Howard Hickman, Paul Hurst. Jules Cowles
Rose Tapley, Mabel Van Buren, Charles Moore.
LUCKY IN LOVE (AT, S) ...6987 70
(R) August 17. 1929. With Morton Downey. Bett
Lawford. Colin Keith-Johnson, Halliwell Hobbs, J. M
Kerrigan, Richard Tabor, Edward O'Connor, Mar
Murray, Mackenzie Ward, Louis Sorin, Sonia Karlot
Tyrell Davis, Elizabeth Murray.
THEME : A musical romance. A young America.’
singer of Irish descent, wins the hand of the daughte
of an impoverished earl, who is on the verge of losin
his castle.
•OFFICER O’BRIEN (D-AT) 5440 6776 40
(R) February 15. 1930. (TOS) March 8, 1930
With William Boyd, Ernest Torrence, Dorothy Sebas
tian, Clyde Cook, Russell Gleason, Paul Hurst
Arthur Houseman, Ralf Harolde.
*OH, YEAH! (CD-AT) 5657 7001
(R) October 19. 1929. (TOS) October 26. 1929
With Robert Armstrong. James Gleason. ZaSu Pith
Patricia Caron. Bud Fine, Frank Hagney, Harr
Tyler, Paul Hurst.
THEME: Two hoboes, one accused of a theft i)
a railroad town, wring a confession from the rea
thief, but find themselves in a hospital as the resul
of a wreck. This reunites them with their sweet
hearts.
•PARIS BOUND (D-AT) 6684 6783 I4
(R) August 3. 1929. (TOS) August 10, 1929
With Ann Harding, Frederic March. George Irving
(I
My 31, 1930
FILM BUYER SECTION
-slie Fenton Hallam Cooley, Juliette Crosby. Char-
ts Walker, Carmelita Geraghty, Ikla Chase.
HEME: A husband and wife, their marriage re-
nted by former sweethearts, become estranged, only
, learn that their love is too great to permit of
vorce.
bir ’EM YOUNG (C-AT, S)
I’ith Robert Agnew, Mary Hutchinson, Mona Ray.
armelita Geraghty, Fanchon Frankel, Vera March,
barles Hall.
HEME: A young man, who must marry before
idnigbt or lose an inheritance, calls upon a
! latrimonial agency in desperation. A series of amus-
ig incidents follow.
■R KETEER, THE (D-AT) 6035 6118 6119
R) November 9, 1929. With Robert Armstrong,
arol Lombard, Roland Drew, Jeanette Lo£f, Paul
urst, John Loder.
HEME: The killing of a gangster by police brings
ijve into the life of a young violinist who had
'een befriended by the gangster.
•R HOT RHYTHM (MC) 5783 6981 6981
Sr) November 23, 1929. With Alan Hale, Walter
I'Keefe, Kathryn Crawford, Josephine Dunn, Anita
arvin. Ilka Chase.
'HEME: The romantic escapades of a song plugger
nd a music publisher.
’RH PEOPLE (CD-AT) - —...6306 7122 7074
R) January 5, 1930. (TOS) October 19, 1929.
||Vith Constance Bennett, Regis Toomey. Robert Ames,
iahlon Hamilton, Ilka Chase. John Loder, Polly
am Young.
’HEME : The breaking down of the barrier between
lie wealthy and the common people through the
esoue of a society girl from bandits.
•SiLOR’S HOLIDAY (CD-AT) 5299 5354 5260
R) September 14, 1929. With Alan Hale. Sally
Silers, George Cooper, Paul Hurst. Mary Carr,
iharles Clary.
iSHEME: A story of a sailor's off day.
MW FOLKS (CD-Synchronized) 6581 6581 6581
iR) October 21. 1929. With Eddie Quillan. Lina
iiiasQuette, Robert Armstrong, Carol Lombard, Bessie
|Sarriscale, Craufurd Kent.
S H0M0RE, THE (C-AT).... 5799 6653 6526
Ij’R) August 24, 1929. (TOS) August 24, 1929.
With Eddie Quillan, Sally O'Neil, Stanley Smith.
Jeanette Loff. Russell Gleason. Sarah Padden. Brooks
Benedict; Spec O’Donnell,
tV MG HIGH (CD-AT. S) cn- 8100
!R) May 18, 1930. (TOS) May 24. 1930. With Helen
iwelvetrees, Fred Scott, Chester Conklin, Ben Turpin,
Dorothy Burgess, Niclt Stuart, Robert Edeson, Stepin
Fetchit, Daphne Pollard, Sally Starr, John Sheehan,
{Mickey Bennett. George Fawoett, Bryant Washburn,
(tittle Billy and William Langan.
THEME : Life and love under the Big Top with all
me glamour of the circus as a background.
1|IS THING CALLED LOVE (CD-AT)6687 6875 6697
(R) December 15, 1929. With Constance Bennett,
Edmund Lowe, Roscoe Karns, ZaSu Pitts, Carmelita
(Geraghty, John Roche. Stuart Erwin, Ruth Taylor.
THEME: A girl who would not believe that marri-
iges were made in Heaven finds that after all real
ijhappiness is in the arms of her husband, rather
Ijban in the arms of other men.
Radio Pictures
Silent Sound
\\S FRENCH GERTIE (Mcl-AT) — —6416
(A) April 20, 1930. (TOS) April 19. 1930. With
Bebe Daniels, Ben Lyon.
I;AU BANDIT (CD-AT) ... -6169
( (E) March 2, 1930. With Conrad Nagel, Doris
Kenyon.
•USE OF SERGEANT GRISCHA (D-AT) 8191
(R) February 23. 1930. (TOS) March 8, 1930. With
Chester Morris, Betty Compson.
; KOOS, THE (MC) 9170
IK) May 4, 1930. With Bert Wheeler, -Robert
jWoolsey.
) I ANA (O)
(TOS) Mav 24, 1930. With Bebe Daniels. Everett
Marshall, Bert Wheeler, Robert Woolsey, Joseph Caw-
thorn, Jobyna Howland, Dorothy Lee, Ralf Harolde,
Edward Chandler, Raymond Maurel.
jTHBME: A story of the love of a circus girl for the
.son of a Southern gentleman.
.L GUY, THE (C-AT)
(R) June 15, 1930. With Jack Mulhall. Pat O'Malley.
Ned Sparks, Wynn Gibson. May Clark.
AWED (Mel-AT) - 6136
Ml) March 16, 1930. With Evelyn Brent, R. Toomey,
RL OF THE PORT (Mel-AT).— - — 6174
(It) February 2. 1930. With Sally O’Neil. M. Lewis.
KNEW WOMEN (Mel-AT) 6342
(R) May 18. 1930. (TOS) April 26, 1930. With
Lowell Sherman, Alice Joyce.
THE DECK (MC) - - ...9327
'll) February 2. 1930. With Polly Walker, Jack
Oakie.
IVE COMES ALONG (Mel-AT).— ...7038
( (R) January 5, 1930. With Bebe Daniels and Lloyd
Hughes.
JVIN’ THE LADIES (C-AT) 6139
(R) April 6, 1930. (TOS) April 26, 1930. With
Richard Diz, Lois Wilson.
ANIGHT MYSTERY (My-AT)
(R) Juno 1, 1930. With Betty Compson, Alice Joyce.
i)0ND WIFE (Mel-AT) 6058
(R) February 9, 1930. With Conrad Nagel, Betty
Compson.
VEN KEYS TO BALDPATE (CD-AT) 6579
(R) January 12, 1930. With Richard Dtx, M.
Seegar.
Sono Art-World Wide
Silent Sound
i FIGHT, THE (CD-AT) 7300
JR) August 1, 1929. Sound on disc and film. With
“■Big Boy’* Guinn Williams, Lola Lane, Stephin
Fetchit, Ralph Ince, Wheeler Oakman.
ACKMAIL (My-AT 7136
(R) October 1929. Sound on disc and film. With
Donald Calthrop, Anny Ondra, John Longden.
THEME: A mystery drama of London’s Scotland
Yards.
BLAZE O’GLORY (CD-AT) - 8800
(R) December 1929. Sound on disc and film. With
Eddie Dowling, Betty Compson, Henry Walthall.
Frankie Darro.
COCK O’ THE WALK (CD-AT) 7200
(R) May 15, 1930. (TOS) April 26. 1930. Sound
on disc and film. With Joseph Schildkraut, Myma
Loy, Olive Tell, Edward Peil, Wilfred Lucas.
THEME: The story of a conceited philanderer who
employs his physical charms to a great intrinsic
advantage.
DUDE WRANGLER, THE (CW-AT) _...6200
(R) July, 1930. Sound on disc and film. With
Lina Basquette, Francis X. Bushman, Clyde Cook,
George Duryea, Ethel Wales.
FIGHTING FOR THE FATHERLAND (War Picture) ...6000
(R) April 1930. Synchronized. With cast of promi-
nent Germans engaged in the world war.
THEME: This war story presents actual shots from
the front.
GREAT GABBO (D-AT) .. 9950
(R) October 1929. Sound on disc and film. (TOS)
December 21, 1929. With Erich von Stroheim. Betty
Compson, Margie Kane.
THEME: The rise and fall of a great ventriloquist.
HELLO SISTER (CD-AT) - _ 6500
(R) January 1930. Sound on disc and film. With
Lloyd Hughes, Olive Borden, George Fawcett.
KITTY (D-ME) .. 8300
(R) June 1929. Sound on disc and film. With
Estelle Brody. John Stuart, Marie Ault, Dorothy dim-
ming.
MIDNIGHT DADDIES (C-AT) .. .. 5644
(R) August 1929. Sound on disc and film. With
Harry Gribbon, Andy Clyde, Alma Bennett.
PICCADILLY (D-Synchronized) - 8000
(R) July 1929. (TOS) August 24, 1929. With Gilda
Gray, Anna May Wong, Jameson Thomas.
RENO (D-AT) 7000
(R) September 1. 1930. Sound on disc and film.
With Ruth Roland. Kenneth Thompson, Montagu
Love, Sam Hardy.
THEME: A story of America's divorce haven, and
adapted from Cornelius Vanderbilt, Jr.'s novel of
the same title.
TALK OF HOLLYWOOD (CD-AT) - 6586
(R) December 1929. Sound on disc and film. With
Nat Carr, Fay Marbe. Hope Sutherland.
UP THE CONGO (Lecture) .5800
(It) December 15, 1929. With African natives.
THEME: A novelty jungle picture.
WHAT A MAN! (CD-AT) 6800
(R) June 1, 1930. Sound on disc and film. With
Reginald Denny. Miram Seegar.
Talking Picture Epics
Silent Sound
ACROSS THE WORLD WITH MR. AND
MRS. MARTIN JOHNSON (PT. M) .. 8208
(R) September 1, 1930. Sound on film.
THEME: Mr. and Mrs. Martin Johnson and three
boy scouts who visited them in Africa. Cannibals,
animals, and natives of various countries. An
authentic adventure picture.
•A ROU N D THE WORLD VIA GRAF ZEPPELIN 4950
(R) February, 1930. Sound on disc and film.
THEME: The historical trip of the Graf with the
Hearst cameraman aboard.
BREAKUP, THE (PT, M) 4900
(R) May 15, 1930. Sound on film.
THEME: Captain Jack Robertson and dog, Skooter,
in an Alaskan adventure picture.
HUNTING TIGERS IN INDIA (PT. M)... 8020
(R) January 1, 1930. Sound on disc and film.
THEME: Commander G. M. Dyott and animals
and natives of India in an authentic adventure film.
LOST GODS (PT, M) 6000
Sound on film.
THEME: Cound Khun De Prorok and natives in a
romance of archeology in the Carthaginian district.
•SOUTH SEAS 5890
(R) September 1, 1930. Sound on film.
THEME: Mr. and Mrs. Gifford Pinchot and their
son, Giffy, in an informal account of their cruise.
WILD MEN OF KALIHARI (PT, M) 5300
(R) May 15, 1930. Sound on film.
THEME: Dr. Ernest Cadle and natives and animals
of the Kalihari desert in an authentic adventure film.
Tiffany Productions
Silent Sound
•BORDER ROMANCE (R-AT, S) _
(R) May 18, 1930. With Armida, Don Terry,
Marjorie Kane, Victor Potel, Wesley Barry, Nita
Marian, Frank Glendon, Harry von Meter, William
Costello.
THEME : American horse traders rescue beautiful
girl from Mexican bandits.
•HIGH TREASON (D-AT) 8263
Sound on disc and film. With Benita Hume, Basil
Gill, Jameson Thomas, Humberston Wright.
THEME: Spectacular forecast of love and life in
1940.
•HOT CURVES (C-AT)
(R) June 1, 1930. With Benny Rubin, Rex Lease,
Alice Day, Pert Kelton, Paul Hurst, John Ince, Mary
Carr.
THEME : World series baseball and a love affair.
•JOURNEY’S END (D-AT) 1 1455
(R) About April 1. 1930. (TOS) April 19, 1930.
With Colin Clive. Ian Maclaren, Anthony Bushell,
David Manners, Billy Bevan, Charles Gerrard, Robert
A’Dair, Thomas Whitely, Jack Pitcairn, Warner
Klinger.
THEME: R. C. Sheriff’s world famed play of the
war.
•LOST ZEPPELIN, THE (D-AT) 6882
(R) December 20, 1929. Sound on disc and film.
(TOS) February 13, 1930. With Conway Tearle,
Virginia Valli, Ricardo Cortez.
THEME: A Zeppelin lost in the antarctic, and a
man’s sacrifice.
•MAMBA (D-AT) 7014
(R) March 10, 1930. (TOS) March 22. 1930. Sound
on disc. All Technicolor. With Jean Hersholt.
Eleanor Broadman, Ralph Forbes.
THEME: The revolt of South African natives against
a bestial plantation owner.
•MEDICINE MAN. THE (CD-AT)
(R) June 15, 1930. With Jack Benny, Betty Bronson,
Eva Nov alt. Billy Butts, Georgie Stone. Tom Dugan,
Will Walling, E. A. Warren.
THEME: Elliott Lester’s stage play. The conquests
of a medicine show proprietor with small town
belles.
•MIDSTREAM (D-PT) 7472
(R) July 29, 1929. Sound film. With Ricardo Cor-
tez, Claire Windsor, Montagu Love, Helen Jerome
Eddy, Larry Kent.
THEME: Society drama on the order of “Faust."
•MISTER ANTONIO (D-AT)..._ 5353 6985
(R) October 1, 1929. Sound on disc and film. With
Leo Carrillo. Virginia Valli, Gareth Hughes, Frank
Reicher.
THEME: An adaptation of Booth Tarkington’s play.
*MY LADY’S PAST (D-PT) 8077
(R) June 1, 1929. Sound on film. With Belle Ben-
nett, Joe E. Brown, Alma Bennett. Russell Simpson.
•NEW ORLEANS (D-PT). 6799
(R) July 1, 1929. Sound on film. With Ricardo
Cortez, Alma Bennett, William Collier, Jr.
THEME: The romance of a jockey.
•PAINTED FACES (CD-AT) 6836
(R) November 20, 1929. Sound on disc and film.
With Joe E. Brown, Helen Foster, Barton Hepburn,
Dorothy Gulliver, Lester Cole, Richard Tucker.
THEME: A story of the love of a circus clown for
his ward.
•PARTY GIRL (D-AT) - 7401
(R) January 1, 1930. Sound on disc and film.
(TOS) January 11, 1930. With Douglas Fair-
banks, Jr., Jeanette Loff. Judith Barrie, John St.
Polis, Lucien Prival, Marie Prevost.
THEME : An expose of the “party girl” racket.
PEACOCK ALLEY (D-AT) 6060
(R) January 10, 1930. Sound on film. With Mae
Murray, George Barraud, Jason Robards, Richard
Tucker.
THEME: A society drama.
SUNNY SKIES (CD-AT) ..
(R)' May 12, 1930. With Benny Rubin. Marceline
Day, Rex Lease, Marjorie Kane, Wesley Barry,
Greta Granstedt.
THEME: A college musical.
•SWELLHEAD (CD-AT) 6213
(R) March 24, 1930. With James Gleason, Johnnie
Walker, Marion Schilling, Paul Hurst.
THEME: A swell headed prize fighter who forgets
the friends of his poorer days after attaining the
heights — and his awakening.
•TROOPERS THREE (D-AT) 7239
(R) February 15. 1930. Sound on film. (TOS)
February 22. 1930. With Rex Lease, Dorothy Gulli-
ver, Slim Summerville, Roscoe Karns.
THEME: A story of the U. S. Cavalry.
•TWO MEN AND A MAID (D-PT) -...6539
(R) June 10, 1929. Sound on film. With William
Collier, Jr., Alma Bennett, Eddie Gribbon, George
E. Stone.
THEME: A story of love in the Foreign Legion.
•UNDER MONTANA SKIES (R-AT. S)..._
With Kenneth Harlan, Slim Summerville, Dorothy
Gulliver, Nita Martan, Christian Frank, Harry Todd,
Ethel Wales. Lafe McKee.
THEME: A comedy drama of a cowboy troupe meet-
ing with a troupe of stranded actors in the West.
•WOMAN TO WOMAN (D-AT). 6079 8065
(R) November 5, 1929. Sound in disc and film.
(TOS) November 23. 1929. With Betty Compson,
George Barraud, Juliette Compton.
THEME: A society drama.
•WRECKER, THE ( D- Synchronized)..™ 6558
(R) August 20, 1929. Sound on disc and film. With
Carlyle Blackwell, Benita Hume, Joseph Striker,
Winter Hall.
THEME : Story of a train disaster.
UFA
(Dialog in English)
Silent Sound
•BLUE ANGEL, THE (D-AT, S)
Sound on disc and film. With Emil Jannings,
Marlene Dietrich, Rosa Valetti, Hans Albers. Kurt
Gerron, Karl Huszar-Puffy, Reinhold Bernt, Rolf
Mueller, Rolant Varno, Karl Balhaus, Hans Roth,
Gerhard Bienert, Robert Klein-Loerk, Wilhelm Diegel-
mann, Ilse Fuerstenberg, Eduard von Winterstein.
THEME: An elderly professor, in order to save his
pupils from the wiles of an entertainer in a water-
front saloon, becomes her companion, and they wed.
Their home is the center of wild parties, and even-
tually they are arrested for huge debts.
•HEART’S MELODY (D-AT, S)
Sound on disc and film. With Willy Fritsch, Dita
Parlo, Goery Mali, Marca Simon. Annie Mewes,
Laslo Dezsoeffy, Jlka Gruening. Juli Ligetti.
THEME: An attempt at suicide brings a renewed
romance between an Hungarian soldier and his sweet-
heart, who had been forced to submit to improprie-
ties by an avaricious landlady.
•IMMORTAL VAGABOND (D-AT, S) —
Sound on disc and film. With Liane Haid, Gustav
Froehlich, H. A. Schlettow, Karl Gerhardt.
THEME: A young composer, absenting himself from
his home village in order to arrange for the pro-
duction of his new operetta, loses the girl of his
heart to another man. Unveiling of a monument to
his memory brings the two together again, the girl
now widowed, and they wander forth — the immortal
vagabonds.
•LAST COMPANY, THE (D-AT. S) -
Sound on disc and film. With Conrad Veidt. Karin
Evans, Erwin Kaiser, Else Heller. Maria Petersen,
Heinrich Gretler, Paul Henckels, Ferdinand Asper,
Martin Herzberg, Werner Schott. Dr. Ph. Manning,
W. Hiller, Ferdinand Hart, Alex. Granach, Gustav
Puettjer, Alb. Karchow, Horst von Harbou.
THEME: A tragedy of the world war, and a romance
between a Prussian captain and a French girl.
•LOVE WALTZ (Musical Romance-AT, S)
Sound on disc and film. With Lillian Harvey,
John Batten, Georg Alexander, Lillian Mowrer,
Gertrude de Lalsky, Ludwig Diehl, Hans J linker -
mann, Victor Schwanneoke, Karl Ettlinger.
THEME: The story of the scion of a wealthy Ameri-
can automobile manufacturer who, tiring of home
life, becomes valet to a duke, and marries the duke’s
sweetheart, a princess.
12
•WHEN YOU GIVE YOUR HEART AWAY (C-AS)
Sound on disc and film. With Lillian Harvey. Igo
Sym, Harry Iialm, Alexander Sascha, Karl Platen,
Valeria Blanka, Rudolf Biebrach. Wolfgang Kuhle,
Fritz Schmuck.
THEME: The story of a little orphan who, as a
stowaway on a freighter, finds love and happiness
in her marriage to the boat's captain.
•WHITE DEVIL (D-PT, PS) - -
Sound on disc and film. With Ivan Mosjukin,
Lil Dagover, Betty Amann, Fritz Alberti, Georg
Seroff, A. Chakatouny, Harry Hardt, Alexander
Mursky, Kenneth Rive, Hugo Doeblin, Alexei BondirefT.
Lydia Potechina, Henry Bender. R. Biebrach, Bobby
Burns.
THEME : A story of a leader of a rebellious band
in the Caucasian mountains, hig conflict with the
Czar of Russia and his troops, prompted by the
desperado's marriage to the Czar's favorite dancing
girl, and the eventual mortal wounding of the leader.
•HUNGARIAN RHAPSODY (D-PS)..... 6137 6165
Distributed by Paramount-Publix. Sound on disc.
With Willy Fritsch, Lil Dagover, Dita Parlo. Fritz
Greiner, Gisella Bathory, Erich Kaiser-Tietz. Leo-
pold Kramer.
THEME: The vicissitudes of a romance between
a peasant girl and a count, who is a gay young
officer of the Honved Hussars.
United Artists
Silent Sound
ABRAHAM LINCOLN (D-AT)
With Walter Huston, Una Merkel, Kay Hammond,
Jason Robards.
•BAD ONE. THE (CD-AT) - 6673
(R) April 12, 1930. Sound on film. With Dolores
Del Rio. Edmund Iowo, Ullrich Haupt, Don Al-
varado. George Fawcett.
BE YOURSELF iCD-AT, S) ..
(R) February 8, 1930. (TOS) March 15. 1930.
Sound on film. With Fannie Brice, Harry Green,
Robert Armstrong, Gertrude Astor.
•BULLDOG DRUMMOND ( Mel-AT) 6163 8376
(R) August 3, 1929. With Ronald Colman. Joan
Bennett. Lily an Tashman, Montagu Love.
CONDEMNED (D-AT) - 7448
(R) December 7. 1929. With Ronald Colman. Ann
Harding, Louis Wolheim, Dudley Digges.
DU BARRY, WOMAN OF PASSION (AT)
(It) November 18. 1930. With Norma Talmadge.
Conrad Nagel, William Famum, Ullrich Haupt,
Hobart Bosworth.
•EVANGELINE ( D-Synchronized) 7862 8268
(R) August 24, 1929. With Dolores Del Rio, Roland
Drew. Donald Reed.
EYES OF THE WORLD ..
(R) October 18, 1930. With Una Merkel, Fern
Andra, Frederick Burt, Nance O’Neill.
FOREVER YOURS - -
(R) November 29. 1930. With Mary Pickford, Ken-
neth MacKenna, Don Alvarado, Ian Maclaren. Char-
lotte Walker.
HELL HARBOR (D-AT) .8354
(R) March 2. 1930. (TOS) March 15. 1930. Sound
on film. With Lupe Velez, Jean Hersholt, John
Holland. A. St. John.
HELL’S ANGELS (D-AT)
With Ben Lyon, James Hall, Jane Winton, Thelma
Todd. John Darrow.
THEME : The airman and his part in the world
war.
LOCKED DOOR. THE (D-AT) 6844
(R) November 1G, 1929. With Barbara Stanwyck,
Rod LaRocque, William Boyd, Betty Bronson.
LOTTERY BRIDE (MC).....
(R) August 16, 1930. With Jeanette MacDonald,
John Garrick, Joe E. Brown, Joseph Macauley, Robert
Chisholm, ZaSu Pitts, Carroll Nye.
LOVE COTTAGE, THE (MC)
An Irving Berlin production.
LUMMOX (D-AT) -. 7533
(R) January 18, 1930. With Winifred Westover.
Dorothy Janis, Lydia Titus, Ida Darling. Ben Lyon.
Myrta Bonillas, Cosmo Kyrle Bellew, Anita Bellew,
Robert Ullman, Clara Langsner, William Collier, Jr.,
Edna Murphy, Troben Meyer. Fan Bourke, Myrtle
Stedman, Danny O'Shea, William Bakewell, Sidney
Franklin.
THEME: From Fannie Hurst's story of a hired girl
who manages to combat her sordid surroundings by
a series of self-sacrificing deeds, all of which are
misconstrued.
NEW YORK NIGHTS (D-AT)..... 7447
(R) December 28. 1929. With Norma Talmadge.
Gilbert Roland. John Wray, Lilyan Tashman.
ONE ROMANTIC NIGHT (CD-AT)
(R) May 3. 1930. (TOS) April 5. 1930. Sound on
film. With Lillian Gish, Conrad Nagel. Rod La
Rocque, Marie Dressier, O. P. Heggie.
THEME: This formerly was "The Swan."
PUTTIN’ ON THE RITZ (MC)..._ — - — 7883
(R) March 1, 1930. Sound on film. (TOS) Febru-
ary 22. 1930. With Harry Richman, Joan Bennett,
James Gleason, Lilyan Tashman.
THEME: The story of a musical comedy and night
club star who, with success, deserts his former com-
panions and teammates, only to return to them when
bad booze blinds him.
RAFFLES (Mel-AT)
(R) July 26, 1930. With Ronald Colman. Kay
Francis. Frances Dayde, Bramwell Fletcher.
SONS O’ GUNS (MC) - - -
With A1 Jolson.
TAMING OF THE SHREW (C-AT) 6116
(R) October 26, 1929. With Mary Pickford and
Douglas Fairbanks.
THREE LIVE GHOSTS (CD-AT) 7486
(R) September 15, 1929. With Robert Montgomery.
Claud Allister, Charles McNaughton, Beryl Mercer.
Joan Bennett.
TRESPASSER. THE (D-AT) 8223
(R) October 5, 1929. With Gloria Swanson. Robert
Ames, Kay Hammond.
•VENUS (Synchronized) 6814 6882
(R) October 12. 1929. With Constance Talmadge,
Andre Roanne, Jean Murat, Max Maxudian.
WHAT A WIDOW (CD-AT) -
(R) July 5. 1930. Sound on film. With Gloria
Swanson, Owen Moore, Lew Cody. Margaret Liv-
ingston.
WHISPERS - -
(R) December 20, 1930. With Chester Morris.
WHOOPEE (MC) -
With Eddie Cantor, Ethel Shutta. Paul Gregory,
Chief Caupolican.
FILM BUYER SECTION
Universal
Silent Disc Film
•ALL QUIET ON THE WESTERN FRONT (D AT) 12500
(E) 1930. (TOS) May 10. 1930. With Louis Wol-
heim, Lewis Ayers. John Wray, Slim Summerville.
Russell Gleason, William Bakewell, Walter Brown
Rogers, Ben Alexander, Owen Davis, Jr., Heinie
Conklin, Bodil Rosing, Beryle Mercer, Marion Clay-
ton, Edwin Maxwell, Bertha Mann, Arnold Lucy.
Joan Marsh, Yola D’Avril, Poupee Andriot.
THEME : An epic of the world war, showing its
effects on the younger generation drawn in before
they had actually grown to manhood.
•BARNUM WAS RIGHT (F-AT) 4316 5042 4928
(R) September 22, 1929. With Glenn Tryon, Merna
Kennedy, Otis Harlan, Basil Radford. Isabelle Keith.
Lew Kelly, Clarence Burton. Gertrude Sutton.
THEME: Poor boy wants to marry rich girl. Leases
old estate, hunts for hidden treasure, house blows
up in the end but the boy gets the girl.
•BEAUTY AND BULLETS (W) 4791
With Ted Wells, Duane Thompson. Jack Kennedy,
Wilbur Mack.
THEME: Girl finds brother member of gang of rob-
bers which has robbed stage coach.
•BODY PUNCH, THE (D)..._ _.... 4786
(R) July 14, 1929. Jack Dougherty. Virginia Brown
Faire, George Kotsonaros, Wilbur Mack, Monte Mon-
tague.
THEME: The story of a stolen bracelet and a terrifio
fight between the accused and the real culprit.
•BORN TO THE SADDLE (W) 4126
(It) March 10, 1930. With Ted Wells, Duane Thomp-
son. Leo White, Merrill McCormick, Byron Douglas,
Nelson McDowell.
THEME: An eastern millionaire and his daughter are
rescued from outlaws by a wealthy Chicago broker
posing as a cowboy.
•BURNING THE WIND (W) .. 5202
(R) February 10. 1930. With Hoot Gibson. Cessare
Gravine, Virginia Brown Faire, Boris Karloff. Robert
Holmes.
THEME: The story of a son who returns from school
in the east and saves his father's homestead from
being usurped by land robbers.
•CAPTAIN OF THE GUARD (MC) 5927 7513 7519
(R) April 20. 1930. (TOS) March 29. 1930.
With Laura La Plante, John Boles, Sam de
Grasse, James Marcus, Lionel Belmore, Stuart
Holmes, Evelyn Hall, Claude Fleming. Murdock
MacQuarrie. Richard Cramer, Harry Burkhardt,
George Hackathorne, DeWitt Jennings.
THEME: The love story of Rouget de l'llse. com-
poser of the "Marseillaise" song and Marie Marnay.
the "torch of the revolutionists."
•CLIMAX. THE (D-AT) 5013 5974 5846
(R) January 26, 1930. With Jean Hersholt.
Kathryn Crawford, Henry Armetti, LeRoy Mason.
John Reinhardt, William Worthington, George Gilles-
pie, Ervin Renard, Jean Bordet.
•COHENS AND KELLYS IN ATLANTIC
CITY .. 7752 7400
(R) March 17, 1930. With George Sidney, Mack
Swain, Vera Gordon. Kate Price, Cornelius Keefe,
Nora Lane. Virginia Sale, Tom Kennedy.
THEME: Bathing suit manufacturers and a beauty
contest, in which a $25,000 prize rehabilitates busi-
ness.
•COHENS AND KELLYS IN SCOT-
LAND (F-AT) 6584 7600 7600
(R) March 17, 1930. (TOS) March 15, 1930. With
George Sidney, Charlie Murray. Vera Gordon. Kate
Price, E. J. Ratcliff e, William Colvin, Uoyd Whitlock.
•COLLEGE LOVE (D-AT) 6846
(R) July 7, 1929. With George Lewis. Eddie Phil-
lips, Dorothy Gulliver, Churchill Ross, Hayden Stev-
enson. Sumner Getchell.
THEME: A college football picture.
•COME ACROSS (M-TME) ...5593 5330
(R) June 30, 1929. With Lena Basquette, Reed
Howes, Flora Finch, Craufurd Kent, Gustav von
Seffertitz, Clarissa Selwynne.
THEME: A girl who wants to see the other side of
life and how she meets the man.
•COURTIN’ WILD CATS (WCD-AT)...„.5I42 5226 5118
(R) December 12, 1929. With Hoot Gibson. Eugenia
Gilbert. Harry Todd. Jos. Girard, Monte Montague,
John Oscar, Jim Corey, James Earley, Pete Morri-
son. Joe Bonomo.
THEME: Story of a boy who is supposed to be ill,
sent to join a circus by his father. There he meets
a wildcat (the heroine) and finally subdues her.
•CZAR OF BROADWAY (D-AT) 7106 7106
(R) May 31. 1930. With John Wray, Betty Compson,
John Harron, Claude Allister, King Baggot, Wilbur
Mack, George Byron, Duke Lee, Henry Herbert.
•DAMES AHOY (F-AT) 5271 5895 5773
(R) February 9, 1930. (TOS) April 5. 1930. With
Glenn Tryon, Helen Wright, Otis Harlan, Eddie
Gribbon, Gertrude Astor.
THEME: Three gobs, a blonde and $500 dollars.
•DEVIL’S PIT. THE (Syn) 6268 6268 6268
(R) November 24. 1929. With entire cast made up
of natives of Maori, New Zealand.
THEME: Maori folk story.
•DRAKE CASE. THE (D-AT) 5688 6442 6448
(R) September 1, 1929. (TOS) September 21, 1929.
With Gladys Brockwell. Robert Fraser. Forrest Stan-
ley, James Crane, Eddie Hearn, Doris Lloyd, Tom
Duggan. Barbara Leonard. Bill Thorne. Francis
Ford.
THEME: Murder will out, this time in the person
of the Drake family's attorney.
•EMBARRASSINB MOMENTS (C-AT) 5821 5320 5230
(R) February 2. 1930. With Reginald Denny,
Merna Kennedy, Otis Harlan, William Austin, Vir-
ginia Sale, Greta Granstedt, Mary Foy.
THEME: Ficticious marriage finally results in real
one.
•EYES OF THE UNDERWORLD (W) .. 4208
(R) April 28, 1930. With Bill Cody. Sally Blane.
THEME: Wealthy sportsman falls in love with pub-
lisher's daughter, whose father is killed by gangsters.
Gangsters capture girl and sportsman rescues her.
•FIGHTING LEGION. THE (WCD-AT) 6161 6900
(R) April 6, 1930. With Ken Maynard. Dorothy
Dwan. Harry Todd, Frank Rice, Tarzan the horse,
Les Bates.
•GIRL OVERBOARD (D-TME) 7531 .....7391
(R) July 28, 1929. With Mary Philbin. Fred Mac-
kaye. Otis Harlan. Edmund Breese, Francis Mc-
Donald.
THEME: In which a girl is rescued from drowning,
marrying the man who saves her.
•GRIT WINS (W) 4596
(R) January 27, 1930. With Ted Wells. Kathleen
Collins, A1 Ferguson, Buck Connors, Nelson Mc-
Dowell, Edwin Moulton.
THEME: Oil is discovered, and things begin to hap-
pen.
May 31, I9l)
•HARVEST OF HATE (W) 7||
With Jack Perrin, Helen Foster, Tom London, R(
•HELL’S HEROES (D-AT) .. 5836 6289 444,
(R) January 5. 1930. With Charles Bickford. Ra
mond Hatton, Fred Kohler, Fritz! Ridgeway.
THEME: Three bandits and a baby girl.
•HIDE OUT (C-AT) ...... 7555 7299 ImI
(R) March 30, 1930. With James Murray, Kathr 1
Crawford, Carl Stockdale, Lee Moran, Edward Heai !
Robert Elliott.
•HIS LUCKY DAY (CD-TME) 5603 713
(R) June 30, 1929. With Reginald Denny, LoRay :j
Duval, Otis Harlan. Eddie Phillips, Cissie Fit 1 !
gerald, Harvey Clark, Tom O’Brien.
THEME: A young real estate agent who finally se 1 9
two mansions.
•HOOFBEATS OF VENGANCE (W) 513
(R) June 16, 1929. With Jack Perrin, Helen Fost< 1
A1 Ferguson, Starlight, Rex.
THEME: Northwest Mounted Police and a horse wl if
locates band of smugglers.
•HOLD YOUR MAN (C-AT) 5023 5921 734
(R) September 15. 1929. With Laura La Plant
Scott Kolk. Eugene Borden, Mildred Van Dom. *
THEME: After several misunderstandings, man fin' i
he is still in love with his wife.
•IT CAN BE DONE (CD-TME) 6090 jft)
(R) March 24. 1930. With Glenn Tryon, Sue Care \
Richard Carlyle, Jack Egan, Tom O'Brien.
THEME: Jerry, clerk in a publishing concern, in (
personates his boss, sells the manuscript written l r
the girl’s father, and all is well.
KETTLE CREEK (W-AT) ...» .. jJ
(R) June 22, 1930. With Ken Maynard. Kathrj
Crawford.
•KING OF JAZZ (MC) QO
(R) 1930. With Paul Whiteman, John Boles, Jear
ette Loff, Laura La Plante, Glenn Tryon, Mere :
Kennedy, Kathryn Crawford. Otis Harlan, Slim Sun 1
merville, Stanley Smith, George Sidney, Charlie Muj 4
ray, Billy Kent, Grace Hayes, the Sisters G, Rhyth] J
Boys, Brox Sisters. George Chiles, Jaques Cartie: 1
Wynn Holcomb, A1 Norman, Frank Leslie, Jean) 1
Lang, Charles Irwin. Paul Howard, Walter Brqnnar <1
Marian Statler. Don Rose, Tommy Atkins Sexte A
Nell O’Day, Wilbur Hall. John Fulton, Russe I
Markert Dancers, Hollywood Beauties.
•LARIAT KID. THE (W) 47
(R) June 23. 1929. With Hoot Gibson, Ann Christs
Cap Anderson. Mary Foy, Francis Ford, Waite, M
Brennan, Andy Waldron, Bud Osborne, Joe Bennett i
Jim Corey.
THEME : A determined hero, a mountain cabin, 1
girl and kidnappers.
•LAST PERFORMANCE (D-AT) 5800 5628 99
(R) October 13, 1929. With Conrad Veldt, Mar
Philbin. Leslie Fenton, Fred MacKaye, Anders Ran
dolph, Sam de Grasse, George Irving, Wm. H. Turnei
Eddie Boland.
THEME: A magician sacrifices the love he held fo
his assistant, and finally sacrifices his life.
•LONESOME (CD-TME) ...» 6142 61
(R) January 20, 1930. With Glenn Tryon, Barbar.
Kent.
THEME: A fellow and girl who are just workin
along without life meaning very much to them, am
then they fall in love.
•LONG, LONG TRAIL, THE (W-AT).. ..5286 5495 31
(R) October 27, 1929. With Hoot Gibson, Sail
Eilers, Kathryn McGuire, James Mason, Waite
Brennan, Archie Ricks.
THEME : A waster makes good and finally marrie
his employer's daughter.
•LUCKY LARKIN ( W-Synchronized) 5779 5897 75
(R) March 2. 1930. With Ken Maynard. Non
Lane. Tarzan the horse, James Farley, Harry Todd
Charles Clary.
•MELODY LANE (D-AT) ...» .. 50
(R) July 21. 1929. With Eddie Leonard, Josephim
Dunn. Rose Coe, George Stone, Huntley Gordon.
THEME: A vaudeville team, man and wife, separat
because the wife does not want the baby daughte
to grow up in vaudeville atmosphere. They are re
united again finally.
•MISSISSIPPI GAMBLER (D-AT) 5825 5506 84
(R) November 5, 1929. (TOS) November 16. 1929
With Joseph Schildkraut, Joan Bennett, Carmellti
Geraghty, Aleo B. Francis, Otis Harlan, Billy Welch
Charles Moore, Gertrude Howard.
THEME: River boats and a gambler who finds th
girl of his dreams.
•MODERN LOVE (CD-TME) 5730 31
(R) July 14, 1929. With Charley Chase, Jean Her
sholt, Kathryn Crawford. Edward Martindel.
THEME: Husband, wife and overalls, a hurried trii
to catch the boat on which his wife is sailing foi
France, and a taxi collision, which results in i
reunion.
•MOUNTED STRANGER (W-AT) 5554 5905 16
(R) February 16, 1930. With Hoot Gibson, Louisi
Lorraine, Francis Ford, Malcolm White, James Correy
THEME : Heroine is wounded in saving her love:
from rival gang, but she finally recovers, and villaii
is slain.
•MOUNTAIN JUSTICE (W-AT) ^12
(R) May 4. 1930. With Ken Maynard, Kathryi
Crawford. Otis Harlan, Paul Hurst, Les Bates.
THEME: Ranch owner's son, aided by heroine
avenges his father’s death. Cowboy songs and humoi
prominent in picture.
•NIGHT RIDE (D-AT) 5278 5534 !9
(R) January 12, 1930. (TOS) January 25, 1930.
With Joseph Schildkraut, Barbara Kent, Edward G
Robinson, George Ovey, Hal Price, Ralph Welles,
Harry Stubbs. DeWitt Jennings.
THEME: A newspaper reporter taken for a ride bs
gangsters, but he escapes, and gets commended bj
his chief for his story.
•ONE HYSTERICAL NIGHT (C- AT) ._...5268 5383 '9
(R) October 6, 1929. With Reginald Denny. Nora
Lane, E. J. Ratcliffe. Slim Summerville, Fritz Feld,
Lloyd Whitlock, Leo White, Rolfe Sedan.
THEME: Jealous aunt tries to get $2,000,000 in-
heritance away from nephew by making him appear
insane, but the plot fails.
•PARADE OF THE WEST (WC-AT) 5582 6906 5
(R) January 19, 1930. With Ken Maynard. Gladys
McConnell, Otis Harlan, Jackie Hanlon, Frank Rice.
THEME : A wild west show, a horse named Man
Killer, a villain, a hero and a girl.
•PHANTOM OF THE OPERA (My-PT) 8382
(R) December 15, 1929. (TOS) February 13, 1929.
With Lon Chaney, Mary Philbin, Norman Kerry,
Arthur E. Carewe. Virginia Pearson, Snitz Edwards.
Gibson Gowland. Bernard Siegel. Caesare Gravina.
Edith Yorke.
THEME: Mystery concerning a beautiful singer at
L’ Opera in Paris.
My 31, 1930
FILM BUYER SECTION
13
■ P NGING HOOFS (W) 4344
II) April 14, 1929. With Jack I’errin. Barbara
Forth, J. P. McGowan, David Dunbar, Bex.
HEME: A wild horse gets trapped. A man and
irl plan different ways of freeing him, and in doing
5 get trapped themselves by love.
R ring adventure (W) -
Fith Jack Hoxie. Mary McAllister, Marin Sais,
■rands Ford.
HEME: A rancher’s son, who lives in the East,
i'isits his father, and while there, breaks up a gang
Ilf cattle thieves and finds the girl of his heart.
V RING RANCH (W-AT) 5260 6094 6094
B) April 27. 1930. With Hoot Gibson. Sally Eilers.
Vheeler Oakman. Bobby Nelson, Frank Clark. Leo
Vhite.
■HEME: Hero foils villian's attempt to rob him of
ich oil lands, after they set fire to his ranch build-
S NDAL (D-TME) 6475
IR) May 4. 1929. (TOS) June 13. 1929. With Laura
,a Plante, John Boles, Jane Winton. Huntley Gor-
ton, Nancy Dover, Eddie Phillips, Julia Swayne Gor-
6675
’HEME: A society whirl, including polo and a
lurder.
c OR AMERICANO (W-AT) 5418 6592 6450
B) November 10, 1029. With Ken Maynard,
ilathryn Crawford, J. P. McGowan, Gino Corrado.
’arzan the Horse. Frank Beale, Frank YaconneLli.
i’HEME: Young American wins the heart of a
Spanish girl by saving her father from losing his
anch because of a crooked land dealer.
S.NGHAI LADY (CD-AT) 5847 6043 5936
B) November 17, 1929. (TOS) December 7. 1929.
With Mary Nolan, James Murray, Wheeler Oakman,
iLhders Bandolph, Yola D’Avril, Mona Rico. Jimmie
lie ong, Irma Lowe, Lydia Yeamans Titus.
I'HEME: Two people, a man and a girl who have
trayed from the straight and narrow find love in
iplte of odds, which reforms them.
S NNONS OF BROADWAY (C-AT)...,5653 6278 6155
jit) December 8. 1929. With James Gleason. Lucille
iVebster Gleason, Mary Philbin, James Breedon,
Harry Tyler, Helen Mehrmann, Slim Summerville,
torn Kennedy, Walter Brennan. Alice Allen, Robert
'. Haines.
’HEME: A Broadway musical comedy team buys
lin hotel in a little New England town, and after
llaany tribulations, sell it for $25,000.
Uw BOAT (D-AT) _...I0290 11772
With Laura La Plante, Joseph Schildkraut, Emily
ifitzroy, Otis Harlan, Helen Morgan, Jane La Verne,
ilma Rubens, Jack McDonald, Neely Edwards.
THEME: A story of the Mississippi.
SNNER STEPS OUT (AT) 6645 6652 6521
,B) November 24, 1929. With Glenn Tryon, Merna
Kennedy, E. J. Ratcliffe. Burr McIntosh, Lloyd
.(Whitlock, Kathryn Kerrigan, Edna Marian.
jlHEME: Skinner finally wins the position which
joe makes his wife believe he has.
S LING TERROR, THE (W) 4525
;R) June 30, 1929. With Ted Wells, Derelys Perdue.
|U Ferguson, Bed Osborne.
CHEME: In which a gold mine Is "salted" and sold
| or real, and the later discovery that there really
Is gold in it.
4s OF THE SADDLE (W-AT)
1(E) June 29, 1930. With Ken Maynard, Doris Hill,
jloe Girard, Francis Ford, Harry Todd.
’SIRM, THE (D-AT) -
KB) June 22. 1929. With Lupe Velez, William Boyd.
(Paul Cavanaugh, Joseph de Grasse, Tom London,
[Ernest Adams.
tHEME: Conflict of two men for love of the same
’girl whose choice is not made until the storm reveals
t to her.
>1' OFF, THE (W) - 4109
:(R) June 2, 1929. With William Cody, George Hack-
itkome, Duane Thompson, L. J. O'Connor. Jack
[Singleton, Robert Bolder, Monte Montague. Walter
Shumway.
THEME: A robber finally sacrifices himself for a pal
who loves (he girl he loves, after trying to double-
:ross them both.
’WIGHT AT TWELVE (CD-AT) 5176 7051 6884
(R) September 29. 1929. With Madge Bellamy.
George Lewis, Robert Ellis. Margaret Livingston, Vera
Reynolds, Norman Trevor. Hallam Cooley, Madeline
Seymour, Don Douglas. Josephine Brown.
THEME. ''Tonight at twelve” written on a letter
causes some dissension In the Keith family, but ex-
planations straighten out the matter.
JAILING TROUBLE (W-AT) 5336 5354 5198
(R) March 23, 1930. Hoot Gibson, Margaret
Quinby, Pete Morrison, Olive Young, William McCall.
THEME: Adventures of cowboy in city where ne
saves Chinese girl from gang of ruffians and returns
|to ranch where plot against him is exposed.
FSGER TRICKS (D-AT)
I(R) June 1. 1930. With Hoot Gibson, Sally Eilers,
I Walter Perry. Max Asher, Monte Montague.
MDERTOW (D-AT) - 6338 5132 5085
(R) February 16. 1930. (TOS) March 8. 1930.
With Mary Nolan, Robert Ellis, John Mack Brown.
(THEME: The wife of a lighthouse keeper thinks
(she wants to run away when her husband becomes
blind, but she realizes at the end that she was wrong.
*' iGON MASTER, THE (W-ME)..._ 5697 6519 6355
(R) September 8, 1929. With Ken Maynard. Edith
Roberts, Fred Dana, Tom Santschie, Jackie Hanlon,
; Bobbie Dunn, A1 Ferguson.
THEME: A story of a wagon express, and how It
is saved from bandits; a pretty girl and the hero of
the express outfit.
1 I AT MEN WANT (D-AT)
(R) June 15. 1930. With Pauline Starke, Ben Lyon,
Hallam Cooley, Robert Ellis, Barbara Kent, Car-
melita Geraghty.
; THEME: Sister gives up the man she loves so that
the younger sister may wed him.
VITE HELL OF PITZ PALU (D-M) —
(R) June 1, 1930. With Leni Riefenstahl, B. Spring,
| Ernst Peterson.
"jllTE OUTLAW (CW) •. 4541
(R) May 25. 1930. Re-issue. Jack Hoxie. Marceline
Day, William Welsh, Duke Lee, Floyd Shackleford.
Charlie Brinley.
THEME: A cowboy befriends a wild horse, and
breaks up a gang of horse rustlers.
* NGED HORSEMAN, THE (W) - 5544
(R) June 23. 1929. With Hoot Gibson, Ruth Elder,
Charles N. Schaeffer, Allan Forrest, Herbert Prior.
THEME: An unknown airpane persists in annoying
a ranchman, whose son finally comes from the East,
and with a bit of pretty flying, puts a stop to the
machinations of his father's enemy.
♦YOUNG DESIRE (D-AT) 5462
(R) June 8. 1930. With Mary Nolan, William Jan-
ney, Mae Busch, Ralph Harrold, Claire McDowell,
George Irving.
THEME: Dancing girl in carnival show gives up
marriage with college youth rather than ruin his
career, and dies in spectacular leap from balloon,
freeing the man she loves.
Warner Brothers
(Sound Pictures are on disc only)
Silent Sound
AVIATOR, THE (CD-AT) ........ — 6743
(TOS) January 18, 1930. With Edward Everett Hor-
ton, Patsy Ruth Miller, Armand Kaliz, Johnny
Arthur. Lee Moran, Edward Martindel, Phillips
Smalley, William Norton Bailey.
♦ARGYLE CASE, THE (Mel-AT) >...7794
(TOS) August 31. 1929. With Thomas Meighan, H.
B. Warner, Gladys Brockwell, Lila Lee, Bert Roach.
COURAGE (D-AT) 6639
With Belle Bennett, Marian Nixon, Richard Tucker,
Leon Janney.
THEME: A drama of mother love and the struggle
of a woman whose children are taken from her.
DESERT SONG, THE (MC) 11,034
(R) May 11. 1929. (TOS) June 8. 1929. With John
Boles, Charlotte King. Louise Fazenda. Edward Mar-
tindel, Jack Pratt, Otto Hoffman, John Miljan, De
Elliott. Myma Loy.
THEME: A musical tale of robbers hold, diguises
effective, and love mystified. The locale is the desert,
and the Riff troops gallop through many scenes.
♦DISRAELI (D-AT) - - 8044
(R) November 1, 1929. (TOS) December 14. 1929.
With George Arliss, Joan Bennett, Anthony Bush-
nell, Doris Lloyd.
THEME: Historical drama of the life of the one-
time prime minister of England and author.
♦DUMBBELLS IN ERMINE (CD-AT) - 5200
(R) May 10, 1930. With Robert Armstrong, Barbara
Kent, Beryl Mercer, James Gleason, Claude Gilling-
water, Julia Swayne Gordon. Arthur Hoyt, Mary Foy.
THEME : Comedy-drama adapted from the stage play.
"Weak Sisters," by Lynn Starling.
♦EVIDENCE (T) 7152
(TOS) October 26, 1929. With Pauline Frederick,
Lowell Sherman, Conway Tearle.
THEME: A lawyer believes the evidence against his
wife instead of believing her.
♦FROM HEADQUARTERS (D-TME) ...» 6323
(R) June 6, 1929. With Monte Blue, Edmund Breese.
Ethlyne Claire, Guinn Williams, Lionel Belmore,
Henry B. Walthall. Gladys Brockwell. Eddie Gribbon.
Pat Hartigan. John Kelly, Otto Lederer, William
Irving. Pat Somerset.
♦GAMBLERS. THE (D-AT) 4844 6611
(R) June 29, 1929. (TOS) August 24, 1929. With
Lois Wilson, H. B. Warner. Jason Robards, George
Fawcett, Johnny Arthur. Frank Campeau, Pauline
Garon. Charles Sellon.
THEME: A story of Wall Street, from the Charles
Klein stage play.
♦GENERAL CRACK (D-AT) - 9809
(R) January 25. 1930. Wtih John Barrymore.
♦GOLD DIGGERS OF BROADWAY (MC) 9009
(R) October 5, 1929. (TOS) November 23. 1929.
With Nick Lucas, Ann Pennington, Winnie Lightner,
Conway Tearle, Nancy Welford.
♦GREEN GODDESS, THE (Mel-AT)...- 6653
(R) March 8. 1930. (TOS) February 22. 1930. With
George Arliss. Alice Joyce, H. B. Warner, Ralph
Forbes. David Tearle, Betty Boyd, Reginald Sheffield.
Nigel de Brulier, Ivan Simpson.
THEME: A suave and graceful Indian rajah plots
a charming end for three English travelers in a plane
crash — death for one, tortures for the second, and
life in his castle with him for the third — a woman.
From William Archer's stage play.
•HEARTS IN EXILE (D-AT)...- 7877
(R) August 14. 1929. (TOS) December 7. 1929.
With Dolores Costello, Grant Withers, James Kirk-
wood.
THEME: Exiled to Siberia, the picture portraying
the march through the snowy wastes, the life of
political exiles, the domestic side of existence in the
frozen north.
♦HOLD EVERYTHING (MC) 7513
(R) May 1. 1930. (TOS) March 29, 1930, May 3.
1930. With Winnie Lightner and Joe E. Brown.
Sally O’Neil, Dorothy Revier, Georges Carpentier,
Bert Roach, Edmund Breese.
THEME : All-Technicolor production from the musi-
cal comedy of the same name, with additional nuusic
by Henderson and Brown.
•HON ICY TONIC (CD-AT) — - 6412
(R) August 3. 1929. (TOS) August 31. 1929. With
Sophie Tucker, Lila Lee. Audrey Ferris, George Dur-
yea. Mahlon Hamilton. John T. Murray.
♦HOTTENTOT, THE (CD-AT) 7241
(R) August 10. 1929. With Edward Everett Horton.
♦IN THE HEADLINES (D-AT) ... 6427
(R) August 31, 1929. (TOS) October 12, 1929. With
Grant Withers, Marion Nixon, Clyde Cook, Spec
O’Donnell, Edmund Breese.
THEME: The newspaper reporter, his girl friend and
the boss solve a murder, and have a great time
accomplishing it.
♦IS EVERYBODY HAPPY (D-ATM) 7371
(TOS) December 21, 1929. Ted Lewis and his band.
Also Ann Pennington and her dances.
♦MADONNA OF AVENUE A (D-AT). ...5294 6461
(R) June 22, 1929. With Dolores Costello. Grant
Withers, Louise Dresser, Douglass Gerard, Otto Hoff-
man, Lee Moran.
•NOAH’S ARK (D-TME) 7752 9478
With Dolores Costello, George O'Brien. Noah Beery,
Louise Fazenda, Guinn Williams. Paul McAllister.
Anders Randolf. Nigel de Brulier. Armand Kaliz,
Myrna Loy, William Mong, Malcolm White.
THEME: The Flood and the Ark. paralleled with
the story of modem life heading into the World War.
♦MAMMY (CD-AT) - 7570
(R) May 31, 1930. (TOS) April 5. 1930. With A1
Jolson, Louise Dresser. Lois Moran, Lowell Sherman,
Hobart Bosworth. Tully Marshall, Mitchell Lewis.
THEME: Tale of a minstrel troupe and its end man.
from the story by Irving Berlin. Songs also by
Berlin.
•MAN FROM BLANKLEY’S, THE (F-AT) 6167
(R) December 15, 1929. With Fannie Brice. Guinn
Williams. Andre de Segurola, Ann Brody, Richard
Tucker, Billy Sealy, Edna Murphy, Arthur Hoyt.
THEME: Drawing room farce based on the play by
F. Anstey.
♦MY MAN (CD-AT) -...6136 9247
(R) December 15. 1929. With Fannie Brice, Guinn
Williams, Andre de Segurola, Ann Brody. Richard
Tucker, Billy Sealy, Edna Murphy, Arthur Hoyt.
THEME: "Big Boy" is just a demonstrator but
Fannie’s big sister steals her from him anyway.
When Fannie gets her big chance to sing in a show.
"Big Boy" realizes his mistake as Fannie sings "My
Man" to him.
ON WITH THE SHOW (MC)..._ - 8864
(TOS) August 17, 1929. With Betty Compson. Sam
Hardy, Molly O'Day, Joe E. Brown, Sally O’Neil.
Louise Fazenda. William Bakewell. Purnell Pratt.
Fairbanks Twins, Wheeler Oakman, Thomas Jeffer-
son, Lee Moran, Harry Gribbon, Arthur Lake, Jose-
phine Houston, Henry Kirk, Otto Hoffman. Ethel
Walters, Harmount Four, Angelus Babe.
THEME: Two stories in one. and with Technicolor.
A musical comedy production is the background for
a backstage story.
♦RECAPTURED LOVE (D-AT)
With Belle Bennett, John Halliday, Junior Durkin.
THEME : Drama of modern marriage with a novel
triangle twist.
ROUGH WATERS (D-TME) - 4280
(R) June 7, 1930. With Rin- Tin-Tin, Jobyna
Ralston, Lane Chandler, Walter Miller.
SACRED FLAME. THE (D-TME) 6015
(R ) November 30, 1929. With Pauline Frederick.
THEME: She loves one of two brothers, and when
he's crippled and urges her to go about with the
other she comes to love him instead. The cripple's
death casts suspicion upon them, but the mother ex-
plains she innocently was the cause.
♦SAP. THE (CD-AT) - - - 7310
(R) November 9, 1929. With Edward Everett Horton.
Patsy Ruth Miller, Franklin Pangbom, Edna Murphy.
Alan Hale. Russell Simpson, Louise Carver, Jerry
Mandy.
THEME: When the struggling inventor finds that his
brother-in-law has embezzled from the bank of which
he is a clerk, and that the cashier has done ditto,
the inventor frames a fake holdup, gets his share,
succeeds in speculations, and buys out the bank.
♦SAY IT WITH SONGS (D-AT) 8324
(R) August 24, 1929. With AI Jolson. Davey Lee,
Marian Nixon.
THEME: A singer who was a pugilist finds radio
station manager flirting with his wife and the man-
ager dies from the fall when the singer hits him.
The singer is convicted, urges his wife to divorce
him, but the son makes it all right.
♦SECOND FLOOR MYSTERY, THE (My-AT) 5268
(R) April 26. With Grant Withers, Loretta Young.
H. B. Warner. Claire McDowell. Sidney Bracy,
Craufurd Kent.
THEME : Mystery-drama based on the novel, "The
Agony Column," by Earl Derr Biggers.
♦SECOND CHOICE (D-AT)...- - 6150
(R) January 4, 1930. With Dolores Costello.
♦SHE COULDN’T SAY NO (MC) 6413
(R) February 15. 1930. (TOS) February 22. 1930.
With Winnie Lightner, Chester Morris, Johnny Ar-
thur, Sally Eilers. Tully Marshall, Louise Beavers.
•SKIN DEEP (D-TME) - __ 5940
(TOS) October 5. 1929. With Monte Blue. Betty
Compson, John Davidson, Tully Marshall.
♦SO LONG LETTY (D-AT) - 5865
(R) November 16. 1929. (TOS) January 11 and Feb-
ruary 8. 1930. With Charlotte Greenwood, Bert Roach,
Grant Withers, Claude Gillingwater, Patsy Ruth
Miller. Helen Foster, Marion Byron.
SONG OF SONGS (MC)...- - 11692
(R) December 28, 1929. With 77 stars, including
John Barrymore, Monte Blue. Ted Lewis, Richard
Barthelmess. Sally Blane, Irene Bordoni. Dolores
Costello. Frances Lee, Douglas Fairbanks. Jr., Frank
Fay, Winnie Lightner, Nick Lucas, Jack Mulhall.
Rin-Tin-Tin, Ben Turpin, Grant Withers.
SONG OF THE WEST (W-O) 7185
(R) March 15. 1930. With John Boles. Vivienne
Siegal, Joe E. Brown, Edward Martindel. Harry Grib-
bon. Marie Wells, Sam Hardy, Marion Byron.
Rudolph Cameron.
THEME: The story of a man. discharged from the
army, who becomes an Indian scout, lulls his enemy
by accident, masquerades as a parson, marries a
colonel’s daughter, becomes a gambler, goes to the
dogs after estrangement from his wife and finally
stages a comeback and is reinstated in the army.
♦THOSE WHO DANCE (Mel-AT) 6876
(R) April 19. With Monte Blue, Lila Lee, Betty
Compson, William Boyd, DeWitt Jennings, William
Janney. Wilfred Lucas.
THEME: Underworld melodrama based on the story
by George Kibbe Turner.
♦TIGER ROSE (D-AT) - -.5509
(R) December 21, 1929. With Lupe Velez, Monte
Blue.
♦TIME. PLACE AND GIRL. THE (D-AT) 6339
(TOS) June 22, 1929. With Grant Withers, Betty
Compson, James Kirkwood, Bert Roach.
♦UNDER A TEXAS MOON (MF)...- - 7498
(R) April 1. (TOS) April 6. 1930. With Frank
Fay, Raquel Torres, Myrna Loy, Noah Beery, Fred
Kohler. Arm! da, Tully Marshall.
THEME: Musical farce all in Technicolor, based on
the story by Stewart Edward White.
VIENNESE NIGHTS (O)
(TOS) May 24, 1930. With Alexander Gray, Vivienne
Segal. Jeau Hersholt, Bert Roach, Louise Fazenda.
Walter Pidgeon, June Purcell. Alice Day, Milton
Douglas.
♦WIDE OPEN (CD-AT) 6341
THEME: Comedy farce presenting complications in
the life of a mild mannered bridegroom.
Windsor Pictures
HER UNBORN CHILD (D-AT) 8000
(R) December 26. 1929. With Adele Romson. Paul
Clare. Pauline Drake, Doris Rankin, Frances Under-
wood.
THEME: A boy and a girl in love, forgetting every-
thing else.
Miscellaneous
Silent Sound
WHITE CARGO (D-AT)
Produced by W. P. Film Company. Ltd., London.
(R) February 21, 1930. With Leslie Faber, John
Hamilton. Maurice Evans, Sebastian Smith. Hum-
berston Wright, Henri De Vrica, George Turner, Tom
Hermore, Gypsy Rhouma.
THEME: The struggle of white men to become ac-
climatized In the horrible oven which is West Africa.
A forerunner of the South Sea stories.
14
FILM BUYER SECTION
I
May 31, 193
THE SHORT FEATURE
Columbia
Victor Gems
(One Reel)
AT A TALKIE STUDIO. Buddy Doyle, directed by Basil
Smith. Released Aug. 14. 1929.
PARLOR PEST, Boyce Combe, directed by Basil Smith. Re-
leased Aug. 28, 1929.
HARMONY CLUB. Geoffrey O’Hara, directed by Basil Smith.
Released Sept. 11. 1929.
LISTEN, LADY, Grace LaRue, Hale Hamilton, directed by
Basil Smith. Released Sept. 25. 1929.
ON THE BOULEVARD, Sweet and McNaughton, directed by
Basil Smith. Released Oct 9, 1929.
BOY WANTED, Joe Phillips, directed by Basil Smith. Re-
leased Oct. 23, 1929.
DAY OF A MAN OF AFFAIRS. A, Maurice Holland,
directed by Basil Smith. Released Nov. 6. 1929.
Silly Symphonies
(One Reel )
SKELETON DANCE. Released Aug. 29. 1929.
EL TERRIBLE TORREADOR. Released Sept. 26, 1929.
SPRINGTIME.
HELL’S BELLS.
Krazy Kat Kartoons
(One Reel )
RATSKIN. Released Aug. 15. 1929.
CANNED MUSIC. Released Sept. 12, 1929.
PORT WHINES.
SOLE MATES.
Educational
Mack Sennett Talking Comedies
BIG PALOOKA. THE (1366). Gribbon, Clyde and Thelma
Hill in a modem shotgun wedding. 1970 ft. Released
May 12. 1929.
JAZZ MAMAS (788). Virginia Lee Corbin and Vernon
Dent. First all-color, all-talking comedy. In absence of
crime, international detectives frame robbery. 2 reels.
(Disc only). Released June 30, 1929.
filRL CRAZY (1367). Andy Clyde, Vernon Dent and Alma
Bennett. The follies of youth committed by a sexagenarian,
and what a run for his money Alma gave him. 1862 ft.
Released June 9. 1929.
BARBER’S DAUGHTER, THE (1368). Thelma Hill in the
title role, and Andy Clyde as her father. Keeping track
of her romances keeps Andy busier than his tonsorial
parlor. 1844 ft. Released July 21. 1929.
CONSTABULE, THE (1369). An arresting comedy with
Harry Gribbon. the constable, wrongly accusing Andy Clyde
and Thelma Hill's fiance of a robbery. 2006 ft. Released
Aug. 11. 1929.
LUNKHEAD, THE (1370). Harry Gribbon. Andy Clyde
and Thelma Hill cooking a stew in a restaurant. Harry
wants to marry Thelma, but she has other plans. She
."frames'' Harry in a manner that cures him of her for
life. 1840 ft. Released Sept. 1. 1929.
COLFERS, THE (1371). Harry Gribbon. Andy Clyde and
Thelma Hill. Comedy as a matter of course. They all
"play at" pasture pool, but Charlie Guest, wellknown
California pro. shows them how it should be done. 1874
ft. Released Sept. 22, 1929.
HOLLYWOOD STAR, A (1372). Harry Gribbon, Andy
Clyde and Marjorie Beebe. Satire on the old cowboy
meller and the talking picture in which everything that
could go wrong, does go wrong. 1790 ft. Released Oct.
13. 1929.
BULLS AND BEARS (1378). Marjorie Beebe, Andy Clyde.
Daphne Pollard. Daphne makes plenty in paper profits,
but Andy's stock is potatoes — much more substantial. 1838
ft. Released March 2, 1930.
HE TRUMPED HER ACE (1379). Marjorie Beebe, Johnny
Burke. Marjorie could stand a lot, but when Johnny
trumped her ace, she sued him for divorce. The judge
was the kibitzer who had misled Johnny. P. S. Marge
didn’t get the divorce. 1895 ft. Released March 23,
1930.
CLANCY AT THE BAT (1373). Harry Gribbon and Andy
Clyde. Rolling the ball of fun on the diamond. As a
batter, Harry proves to be slightly batty. 1954 ft. For
release Nov. 3, 1929.
NEW HALF-BACK, THE (1374). Harry Gribbon and Andy
Clyde. Football taken not too seriously. 2 reels. For
release Nov. 24, 1929.
UPPERCUT O’BRIEN (1375). Harry Gribbon. Andy Clyde,
Marjorie Beebe. The two boys are opposing fight pro-
moters. 1601 feet. Release December 15, 1929.
8C0TCH (1376). Billy Bevan and Andy Clyde co-featured.
Both partake freely of the fluid that ages in the bathtub,
and when they begin to "see things" they hastily leave
the home of the honeymooners. much to the latter's delight.
1956 ft. For release Jan. 19, 1930.
SUGAR PLUM PAPA (1377). Andy Clyde, Harry Gribbon
and Daphne Pollard. Daphne married the wealthy Andy
so that she could marry off her sailor son to a princess.
But the maid had "It." 1,932 feet. Released Feb. 16
1930. (TOS) Feb. 8, 1930.
MATCH PLAY (789). Walter Hagen, Leo Diegel, Andy Clyde,
Marjorie Beebe. Mack Sennett special, with Hagen and
Diegel, two of world's golf champs, play golf that thrills,
while Andy Clyde and Marjorie Beebe score heavily in
laughs. 2002 ft. Released March 16, 1930.
HONEYMOON ZEPPELIN (1380). Marjorie Beebe, Daphne
Pollard, Nick Stuart. Nick makes a 1930 rescue, swinging
from a hydroplane to a fast-moving blimp in order to
save Marge from marrying a man she doesn't love. 1976
ft. Released April 13, 1930.
RADIO KISSES (1381). Marjorie Beebe, George Duryea.
Rita Carewe. Marge conducts an advice to the lovelorn
service over the air. but she almost fails when she tries
to get her man. 1891 ft. Released May 14, 1930.
With Sound
Coronet Talking Comedies
Starring Edward Everett Horton
GOOD MEDICINE (451). Edward Everett Horton as a
patient-less doctor who gets a position in a hospital
through Olive Tell. Enid Bennett plays the part of the
wife. 1868 ft. Released December 8. 1929.
RIGHT BED, THE (448). Edward Everett Horton found
a blonde. But his wife (Betty Boyd) was a brunette.
1523 ft. Released April 14, 1929.
TRUSTING WIVES (449). Mixing love sonnets with marsh-
mallow cake. Edward Everett Horton and Natalie Moor-
head in a battle of wits. 1699 ft. Released June 23, 1929.
PRINCE GABBY (450). A silk-hat burglar who came to
steal, but stayed to conquer. 1615 ft. Released Sept. 15,
1929.
Jack White Talking Comedies
ZIP! BOOM! BANG! (1663). Raymond McKee takes bis
family to the circus and has a wild time. Conlin and
Glass in the supporting cast. 1805 ft. Released March
17. 1929.
COLD SHIVERS (1664). Ghosts that are all in the spirit
of fun. A1 Thompson "plays dead" and plants ghosts in
the house to test heroism of relations. Raymond McKee
and Lucille Hutton win. 1741 ft. Released May 19, 1929.
LOVERS’ DELIGHT (1665). Johnny Arthur and Pauline
Garon are a pair of the one-year-old lovebirds whose
neighbors are "cats." 1523 ft. Released June 30, 1929.
LOOK OUT BELOW (1666). Raymond McKee is used by
Thelma Todd to make her husband jealous and is develops
into a whoopee party on skyscraper girders. 1614 ft.
Released Aug. 18, 1929.
HUNTING THE HUNTER (1667). Raymond McKee and
Harold Goodwin. Their wives didn't mind their hunting
wild animals, but they drew the line at wild women.
1506 ft. Released October 20. 1929.
MADHOUSE, THE (1668). Eddie Lambert and Monty
Collin9. Everything, including the kitchen sink, militates
against a peaceful Sunday morning. 1643 feet. Released
December 1, 1929.
HOT AND HOW (2616). Co-featuring Phyllis Crane and
Harold Goodwin. The younger generation makes whoopee,
but changes the speed to slow motion when the older
generation makes its appearance. 1528 ft. For release
Jan. 12, 1930.
OH DARLING (2617). Addie McPhail, Norman Peck. He
was too bashful to make love to his wife, but he found
it easy to say "darling" to another. 1565 ft. Re-
leased Feb. 15, 1930. (TOS) Feb. 8. 1930.
DAD KNOWS BEST (2618). Taylor Holmes. Helen Bolton.
Dad promises to show son how to win his woman, and
acquires one himself. 1840 ft. Released March 30, 1930.
(TOS) Feb. 8, 1930.
Lloyd Hamilton Talking Comedies
HIS BIG MINUTE (1005). Lloyd Hamilton, a lad from
the country, comes to Bloody Gulch and gets in wrong
with a couple of bad men. 1805 ft. Released May 5, 1929.
DON’T BE NERVOUS (1006). Lloyd Hamilton, who is afraid
of his own shadow, is mistaken for a gangster. Even the
gangster’s moll makes the mistake and makes violent lore
to him. 1718 ft. Released July 7, 1929.
HIS BABY DAZE (1007). Hamilton Is nursemaid to little
Billy, who turns out to be circus midget, bent on a
nefarious mission. 1751 ft. Released Aug. 18, 1929.
PEACEFUL ALLEY (1008). Lloyd Hamilton trie, to reform
little Douglas Scott who has "taking ways." 1835 ft.
Released Sept. 29, 1929.
TOOT SWEET (1009). Lloyd likes Lena and she plays him
for all he's got and then leaves him flat for her apache.
1802 ft. Released Nov. 10. 1929.
GRASS SKIRTS (1010). Ruth Hiatt marries Lloyd, an in-
valid, in the thought that his death will make her eligible
for the Jolly Widow's club. Lloyd, however, gets well.
1667 feet. Released December 22.
CAMERA SHY (1349). Lloyd Hamilton, Ruth Hiatt. Lloyd
has written a story for the screen which he thinks 1, bet-
ter than Stella Dallas. And he thinks he can play the
lead better than Barrymore. 1,654 ft. Released Peb. 9.
1930. (TOS) Feb. 8, 1930.
POLISHED IVORY (1350). Lloyd Hamilton. Lloyd was
engaged to deliver a piano which he did — but the instrument
was in parts. 1642 ft. Released March 16, 1930.
FOLLOW THE SWALLOW (1351). Hamilton took the fam-
ily to an amusement park and won the lucky number
ticket for an auto, but his two-year-old thought it was
something to eat. 1686 ft. Released April 27, 1930.
GOOD MORNING, SHERIFF (1352). Hamilton is involun-
tarily made sheriff of a tough burg, and unconsciously
makes a hero of himself. 1735 ft. Released May 25, 1930.
Lupino Lane Comedies
SHIP MATES (2613). Lupino Lane is a goofy gob, and his
fellow-sailors make the most of his sappiness. 1570 ft.
Released April 21, 1929.
BUYING A GUN (2612). Fun in a gun shop with the
brothers Lupino (Wallace and Lupino Lane). 1531 fL
Released July 14, 1929.
FIRE PROOF (2614). Lupino Lane starts an opposition Are
house and his little four-year-old playmate tries to boost
his business by starting fires. 1598 ft. Released Sept.
8. 1929.
PURELY CIRCUMSTANTIAL (2615). Lane is a newlywed
against whose happiness circumstances seem to conspire.
2 reels. Released Nov. 17. 1929.
Mermaid Talking Comedies
CRAZY NUT, THE (1436). Franklin Pangborn Imagined,
bad every imaginable illness. When the doctor told
be would die, he promptly proceeded to get well. John
Murray and Vivien Oakland in the cast. 1480 ft.
leased June 2, 1929.
TICKLISH BUSINESS (1437). Monty Collins and Ver
Dent are a couple of Tin Pan Alley guys, and women
songs are their major troubles. 1843 ft. Released A
25, 1929.
TALKIES. THE (1438). A funny idea of how a tall
picture is made. Monty Collins and Vernon Dent are
goofy "sound experts." 1522 ft. Released Oct. 27, 1!
ROMANCE DE LUXE (1439). Monty Collins and Na
Dover. Love and danger generously mixed. Thrills of
high and dizzy type. 1335 feet. Released December
1929.
BIG JEWEL CASE, THE (1440). Eddie Lambert, F
Kelsey, Anita Garvin. Eddie is a detective by profess:
but a coward by nature. 1,480 ft. Released Feb.
1930.
WESTERN KNIGHTS (1441). Eddie Lambert, A1 St. Jo
Addie McPhail. Eddie suddenly becomes a cowpuin
and outwits the villain. 1661 ft. Released April
1930.
PEACE AND HARMONY (1442). Eddie Lambert. Monty (
lins, Addie McPhail. A lovenest with four lovebirds tu
into a battle field. 1660 ft. Released May 18, 1930.
Terry-Toons
CAVIAR (1585). One reel. Released Feb. 23. 1930.
PRETZELS (1586). One reel. Released March 9. 1930.
SPANISH ONIONS (1587). One reel. Released March
1930.
INDIAN PUDDING (1588). One reel. Released April
1930. U
ROMAN PUNCH (1589). One reel. Released April 20, 11
HOT TURKEY (1590). One reel. Released May 4. 1930
HAWAIIAN PINEAPPLE (1591). One reel. Released l
18. 1930.
Tuxedo Talking Comedies
SOCIAL SINNERS (1880). A bug exterminator mingles
high society. Raymond McKee, Cissy Fitzgerald, Mai
Byron. 1710 ft. Released Sept. 1, 1929
DON’T GET EXCITED (1881). Lloyd Ingraham sails
Hawaii to get away from an annoying guitar-strumm
neighbor, only to find him occupying the adjoining ca
on the boat. Harold Goodwin, Addie McPhail and Est
Bradley. 1444 ft. Released Nov. 10, 1929.
DRUMMING IT IN (1882). Raymond McKee and Phi.
Smalley work for Mr. Pirtle, the drum manufactu
The boys visit their employer's country estate, and aln
wreck the place. 1600 ft. For release January 26, li
TROUBLE FOR TWO (1883). Raymond McKee. Anita s
pects her husband of flirting, and decides to do the sa ,
Both find themselves in the same party, with diffeir.
partners, and then the real fun begins. 1527 ft. />
BITTER FRIENDS (1884). Eddie Lambert. Addie McPh .
Edward Clark. Eddie and Edward are partners in busin
but they might just as well be competitors for all •
teamwork they do. 1607 ft. Released April 27. 1930.
Fitz Patrick
PEOPLE BORN IN SEPTEMBER: Horoscope, obtainable i
disc and film. For release August 26. One reel.
BARCELONA TO VALENCIA: Traveltalk, on disc o.
For release August 26. One reel.
LABOR DAY: Holiday short. Obtainable on film o.
For release August 26.
PEOPLE BORN IN OCTOBER: On film and disc. For •
lease September 14. One reel.
VALENCIA TO GRANADA: Traveltalk. On film and c.
For release September 21. One reel.
COLUMBUS DAY: Holiday short. On disc only. One i.
For release September 21.
PEOPLE BORN IN NOVEMBER: Horoscope. On film 1
disc. For release October 3. One reel.
GRANADA TO TOLEDO: Traveltalk. On film and c .
For release October 15. One reel.
ARMISTICE DAY: Holiday short. On disc only. For •
lease October 15. One reel.
THANKSGIVING DAY: Holiday short. On disc only, r
release October 15. One reel.
PEOPLE BORN IN DECEMBER: Horoscope. On film 1
disc. For release October 2. One reel.
CHRISTMAS AND NEW YEAR: Holiday short. Disc o.
For release November 9. One reeL
IN OLD MADRID: Traveltalk. Film and disc. For rel •
November 15. One reel.
PEOPLE BORN IN JANUARY: Horoscope.
For release Dec. 1. One reel.
Film and
Metro-Goldwyn-Mayer
M G M Colortone Revue
CLIMBING GOLDEN STAIRS (R-l.) Released Aug..
1929.
MEXICANA (R-2). Released Aug. 31, 1929.
DOLL SHOP, THE (R-3). Released Sept. 28. 1929.
GENERAL. THE (R-4). Released Oct. 26, 1929.
SHOOTING GALLERY. THE (R-6). Released Nov. 23, 1 L
THE ROUNDERS (R-7). Release January 18, 1930.
KIDDIES REVUE (R-10). March 15. 1930.
THE CLOCK SHOP (R-12). May 10, 1930.
Charley Chase Hal Roach Comedies
STEPPING OUT (1847): Going out without wife to *
a good time. Release November 2.
LEAPING LOVE (1847): Charlie falls in love with fc
mother and daughter but marries cigarette girL Rel e
June 22.
THE BIG SQUAWK (1710): In which bashful Charley *
his girl. Release May 25.
My 31, 1930
15
SIPPY SNEEZER (1729): Charlie has hay fever In this
Release July 20, 1929.
CiZY FIGHT (1702): Charlie in a role as a dancer,
lease September 7, 1929.
r L McCOY, THE: Charley Chase. Thelma Todd. Edgar
nnedy. Charley being chased by a cop for speeding,
rected by Warren Doane.
6 AT GOBS (1914). Release December 28, 1929.
W iSPERI NG WHOOPEE (1907). Release March S, 1930.
A TEED UP (1895). Release April 19, 1930.
MILLION HUSBANDS (1846). Release May 24. 1930.
FjT WORK. Release June 28, 1930.
Lurel and Hardy Hal Roach Comedies
UNCUSTOMED AS WE ARE (1940): Getting In dutch
th the wife and neighbors. Release May 4.
B ;TH MARKS (1807): The life of two fellows sleeping
|. an upper berth In a speeding train. Release June L
t :Y GO BOOM (1864): Hardy playing doctor In helping
!iurel with his terrific cold. In which the bed goes
om. Release September 21.
AlORA LOVE (1884): Trying to hide a goat from the
irdboiled landlord. Release December 14, 1929.
Ml O’ WAR (1822): Two sailors go rowing Into other
jople’s boats. Release June 29, 1929.
N HT OWLS: Stan Laurel and Oliver Hardy. The two
I'ys volunteer to rob a house so a police officer can gain
'me by the arrest. Directed by James Parrott,
p FECT DAY (1845): Laurel and Hardy going plcnick-
g in an old flivver that causes a delay that never ends.
Mease August 10, 1929.
B;0N GRABBERS (1862) : Two detectives sent to bring
j,',ck an unpaid radio that Is owned by a hardboiled ln-
vidual. Release October 19.
T : HOOSEGOW (1865). Release November 16, 1929.
B'TTO (2654). Release February 8, 1930.
Tjj BRATS (1928). Release March 22, 1930.
Bjj.OW ZERO (1889). Release April 26, 1930.
H ( WIRE. Release May 31, 1930.
tarry Langdon Hal Roach Comedies
Sj' BOY (1881): Harry landing on an iceberg with hi*
Val boy friend. Release October 5.
UTTER THAN HOT (1765): Harry and a beautiful blonde
eked in a building that's on fire.
F HUNG PARSON, THE: Harry Langdon, Nancy Dover,
aelma Todd, Eddie Dunn. Harry as a traveling minstrel,
irected by Fred Guiol.
S RT SHY (C-223). Released Nov. 30. 1929.
T: HEAD GUY (1878). Release January 11, 1930.
Tji BIG KICK (1827). Release March 29, 1930.
T£ SHRIMP (1738). Release May 3, 1930.
Ti KING. Release June 14, 1930.
Our Gang Hal Roach Comedies
SURDAY’S LESSON (1577): The Gang refuses to work
itil a devil scares them into working. Release July 9.
L!Y DAYS (1870): The Gang helps Farina earn fifty
leks. Release August 15.
FilLROADIN’ (1736): The Gang goes riding in a train
ith a crazy driver. Release June 15.
S\LL TALK (2330): The Gang in an orphan home,
faeezer is adopted and the Gang go to visit him at
s elaborate home. Release May 18.
E<ING GLOVES (1603): The Gang runs a prize fight in
hich Joe Cobb and Chubby are the pugilists. Release
eptember 9.
EUNCING BABIES (1908): Wheezer getting rid of his
iby brother, who gets all the attention in his home,
eloase October 12.
U\ DOG & CO. (1919). Release September 14, 1929.
FAN AND GROAN. INC. (1914). Release December 7,
,929.
EIVERING SHAKESPEARE (1870). Release January 25.
iE^FIRST SEVEN YEARS (1843). Release March 1.
\ I E N THE WIND BLOWS. Release April 5, 1930.
IAR SHOOTERS (1881). Release May 17. 1930.
/'TOUGH WINTER (1880). Release June 21, 1930.
Metro Movietone Acts
I0RGE LYONS (79): Numbers: a. "Beloved”: b. "Ah.
;weet Mystery of Life”; o. "Don’t Be Like That": d.
St. Louis Blues"; «. "Rainbow ’Round My Shoulder."
46 feet. For release August 3, 1929.
C'L LEAN AND CLEO MAYFIELD (80): Number: "His
<ucky Day." 1,736 feet. For release August 10, 1929.
0RGIE PRICE (81): Numbers: a. "The One That I
<ove Loves Me"; b. "I'm Marching Home to You." 714
;eet. For release August 17, 1929.
IL SPITALNY and Hie Pennsylvania Orchestra (82).
’'“‘hers: a. "Medley of Musical Comedy Hits"; b. "Fars-
rell Blues." 71 feet. For release August 24, 1929.
,N AND SCHENCK (83). Numbers: a. “That's How You
..an Tell They're Irish"; b. "Rainbow 'Round My Shoul-
•i. ' m " Vimona" : <1- “The Dixie Troubadours." 838
eet. For release August 31, 1929.
P^GE DEWEY WASHINGTON (84): Numbers: a. "Just
, a Builder of Dreams” ; b. "Down Among the Sugar
-ane. 632 feet. For release September 7, 1929.
[TA RUFFO (85) In "Credo” from "Othello.” 625 feet.
por release September 14. 1929.
:TRO MOVIETONE REVUE— "Bits of Broadway” (86).
'or release September 21. 1929.
l°A,Mf maria KURENKO (87). Numbers: a. "The
?°o8’ from Faust, b. "II Bacio”; c. "The Last
h)|e of Summer.” 840 feet. For release September 28.
vv.ERtvS.!STkER.S^AND LYNCH (88). Numbers: a. "How
*>• Krazy for You”; c. "If I Had You.”
11 met. For release October 5. 1929.
•m/F-.RUGFJs*. (89)- Numbers: a- "Paradise Lost": b.
2, 1929’ °‘ 1116 Partl118 " 713 fcet- For release October
fml WAR,Tfi,,iS^RE^,JE’nJHE: Qus E(iwards, Dave Dreyer,
E°y Heindorf, Nacio Herb
W Dl?ededFbeydSaSSyEl^’ Fred “ aDd Ja<*
po?r°eaEseTOotOober019.,19Snber: ”,ail BlT<l9'" 860 feet
FILM BUYER SECTION
CLYDE DOERR (91). Saxophone act. Numbers: a. “Saxo-
phone March"; b. “Sunny South''; c. “Technicalities";
d. “Bye. Bye. Sweetheart." 795 feet. For release Octo-
ber 26. 1929.
JIMMY HUSSEY (97). Number: “Uneasy Street." 841 feet.
For release December 7, 1929.
ROY EVANS (assisted by A1 Belasco) (98) in comedy
sketch. Exclusive Columbia artist. 795 feet. For release
December 14, 1929.
THE REVELLERS (99). Numbers: a. “I'm Looking Over
a Four Leaf Clover"; b. “Rose of Waikiki"; c. “Breezing
Along With the Breeze." 607 feet. For release December
21. 1929.
MADAME MARIA KURENKO (100). Numbers: a. “Shadow
Song" from “Dinorrah"; b. “Song of India." 714 feet.
For release December 2, 1929.
WALTER C. KELLY (101), in “The Virginia Judge." 803
feet. For release January 4, 1930.
VAN AND SCHENCK (102). Numbers: a. “Everything's
Going to Be All Right" ; b. “Ain't Got Nothin' Now" :
c. “St. Louis Blues." 799 feet. For release January 11,
1930.
CLYDE DOERR (103). Saxophone act. Numbers: a. “Wed-
ding of the Painted Doll"; b. “If I Had You"; c.
“Original Music." 572 feet. For release January 18, 1930.
BILTMORE TRIO (104) in “College Romeos." 853 feet.
For release January 26. 1930.
TOM WARING (5G5). Release November 2, 1929.
TITTA RUFFO (520). Release November 9, 1929.
EARL & BELL (700). Release November 16, 1929.
DU Cl DE KEREKJARTO (622). Release November 23, 1929.
AARONSON’S COMMANDERS (696). Release November 30.
1929.
Paramount
Christie Talking Plays
LET ME EXPLAIN. Starring Taylor Holmes, with John T.
Murray and Vivienne Oakland. Adapted from Kenyon Nich-
olson's domestic sketch. “The Anonymous Letter." Released
January 25, 1930. Two reels.
THE DUKE OF DUBLIN. Starring Charlie Murray. Comedy
sketch of Irish ditch digger who suddenly gets a million
and runs a wild apartment house. Released February 1.
1930. Two reels.
DON’T BELIEVE IT. Starring James Gleason with Lucille
Gleason and John Li tel. A husband becomes invisible when
he returns from a bust in Florida in a rented taxicab.
Gleason's sketch which was played on stage. Released Feb-
ruary 8. 1930. Two reels.
SCRAPPILY MARRIED: With Johnny Arthur, Bert Roach.
Ruth Taylor and Mabel Forrest. Two warring couples across
the ball from each other in an apartment house. From
playlet by Wilson Collison. Released February 22, 1930.
Two reels.
THE BEARDED LADY. Louise Fazenda in a sideshow bur-
lesque with all typical characters of a dime museum. Re-
leased March 1, 1930. Two reels.
DOWN WITH HUSBANDS: With Johnny Arthur, Bert
Roach and Frances Lee. Based on Howard Green and
Milton Hocky's sketch. “Wives on Strike." Men importing
fair strikebreakers to Paducah to break their wives walk-
out. Released March 8. 1930. Two reels.
THE STRONGER SEX: Carmel Myers, Bert Roach. George
Stone and Frances Lee, in comedy sketch by Florence Ryer-
son and Colin Clements of a free-love author and her real
life and home longings. Released March 15, 1930. Two
reels.
HIS HONOR. THE MAYOR: Charlie Murray in a politician
campaign comedy sketch. Released March 22, 1930. Two
reels.
MUSIC HATH HARMS. All colored cast in Octavus Roy
Cohen story about saxophone player who couldn't play the
sax and had a double. 1892 feet. Released Mar. 16, 1929.
JED’S VACATION. Charley Grapewin. Anna Chance, in their
own vaudeville sketch about adopting a baby. Introduction
on musical comedy stage. 1909 feet. Released Apr. 13,
1929.
WHEN CAESAR RAN A NEWSPAPER. Raymond Hatton.
Sam Hardy in Waldemar Young's travesty of Caesar as
an editor, Marc Antony as a press agent for Cleopatra.
1821 feet. Released May 11, 1929.
HOT LEMONADE. Louise Fazenda, Johnny Arthur and
Walter Hiers. in a triangular comedy on board a steamer
bound for Honolulu. 1850 feet. Released May 25, 1929.
DEAR VIVIEN. Raymond Hatton and Sam Hardy in a
clever comedy skit about a business man who wrote letters,
with which a blackmailing blonde is holding him up.
1891 feet. Released June 22. 1929.
THE SLEEPING PORCH. Raymond Griffith, Barbara
Leonard and John Litel in sketch about a husband who is
sleeping out In the snow to cure a cold and his scheme
with a convict to get him out of it. 1550 feet. Released
Sept. 7. 1929.
FARO NELL, or In Old Calif orny. Louise Fazenda, Jack
Luden and Frank Rice in a travesty revival of an old
western melodrama. Laid on the desert and in an old
fashioned movie western saloon. 1819 feet. Released Oct.
5, 1929.
ADAM’S EVE. Johnny Arthur, Frances Lee. in a comedy
sketch starting with a bridegroom's pre-marriage celebration
and ending in a mixup in the apartment of two chorus
ladies. 1618 feet. Released Oct. 12, 1929.
HE DID HIS BEST. Taylor Holmes, Carmel Myers and
Kathryn McGuire, in farce comedy playlet of Holmes enter-
taining a friend's wife for the evening, ending in a comedy
sword duel. 1616 feet. Released Oct. 19. 1929.
THE FATAL FORCEPS. Ford Sterling, Bert Roach and
Will King, in comedy of a dentist on trial for nearly
murdering a saxophone player whose music had driven
him crazy. 1664 feet. Released Nov. 2, 1929.
THE DANCING GOB. Buster and John West, in com-
bination of West's stage dancing and comedy taking place
at a naval training station where the actors are mistaken
for sailors. 1823 feet. Released Nov. 9, 1929.
DANGEROUS FEMALES. Marie Dressier and Polly Moran
in a comedy of two old spinsters about to entertain either
the evangelist or a dangerous criminal, with Dressier get-
ting a little intoxicated with the visitor. 1873 feet. Re-
leased Nov. 16. 1929.
BROWN GRAVY. All colored cast in Octavus Roy Cohen
story about a fake medium swindling the gullible patrons,
novel feature is inclusion of Georgia Jubilee Singers In
spirituals. 1627 feet. Released Nov. 23, 1929.
HE LOVED THE LADIES. Taylor Holmes, Helene Millard
and Albert Conti, in farce comedy sketch of a near elope-
ment of a wife and how Holmes, the husband, cleverly
handles the situation. 1764 feet. Released Nov. 30, 1929.
WEAK BUT WILLING. Will King. Billy Bevan and Bo£
Farley in a comedy in a cabaret, with the Hebrew comedian
in a role of a husband being given a birthday party and
not being able to get any food. 1627 feet. Released
Dec. 14. 1929.
MARCHING TO GEORGIE. Buster and John West and
Frances Lee in a comedy starting on a battleship, with
Buster a9 a sailor and John as comic captain, and ending
in a mixup in a girl's boarding school. 1850 feet. Re-
leased Dec. 21, 1929.
THAT RED HEADED HUSSY. Charley Grapewin and Anna
Chance as a couple of old time vaudevillians in a martial
sketch staging a fake quarrel in front of their fighting
daughter and son-in-law. 1521 feet. Released Dec. 28,
1929.
FOR LOVE OR MONEY. Lois Wilson. Bert Roach and
Ernest Wood, in a comedy at the race track, with bore*
race atmosphere and Bert Roach proving his friend's wife's
love. 1827 feet. Released Jan. 4. 1930.
SO THIS IS PARIS GREEN. Louise Fazenda. Bert Roach
and George Stone, in a burlesque of the Parasian Apache
theme, laid in the cabarets and Latin quarter of Paris.
Released Jan. 18. 1930. Service talks, Feb. 15. 1930.
Pathe
George LeMaire Comedies
AT THE DENTIST’S (0501). George LeMaire and Louia
Simon. Scene: Dentist's office. Louis Simon, suffering
from a toothache goes to George LeMaire for treatment.
For release March 24, 1929. 2 reels.
DANCING AROUND (0502). George LeMaire and Joe Phil-
lips. Scenes: Exterior and cabaret. George LeMaire and
Joe Phillips take girls out for big time. Ivan BrunneU'a
Montrealers play “My Album of Dreams" and Vivienne
Johnson sings “Marie." For release April 21, 1929. Two
reels.
GO EASY, DOCTOR (0503). George LeMaire, Louis Simon.
George LeMaire as the bone-breaker — Louis Simon as the
nut — and howl For release July 14, 1929.
THE PLUMBERS ARE COMING (0504). George LeMaire,
Louis Simon. LeMaire and Simon, two burglars, trying tc
act like plumbers. For release August 18, 1929. 2 reels.
GENTLEMEN OF THE EVENING (0505). George LeMaire,
Lew Hearn, Evalyn Knapp. George LeMaire as the house
detective. Lew Hearn as a delegate in Association of In-
ventors of America convention and Evalyn Knapp as the
girl in the case. For release Oct. 20, 1929. 2 reels.
BARBER’S COLLEGE (0506). George LeMaire, Lew Hearn.
Sam Raynor. Gladys Hart. Lew Hearn as “Good Time
Charlie," graduate of a barber*' college, creates havoc In
a barber shop. For release Dec. 15. 1929. 2 reels.
TIGHT SQUEEZE, A (0607). George LeMaire, Jimmy Conlto,
Evalyn Knapp. The adventures of a pair of impecunious
young men who borrow dress suits to call upon their best
girls. For release Feb. 2. 1930. 2 reels.
A PERFECT MATCH (0516). Paul Baron. Ann Butler.
Clara Langsner. George Mayo. Release April 6, 1930.
Manhattan Comedies
HER NEW CHAUFFEUR (0511). Louis Simon. Veree Terns-
dale, Averill Harris. Veree Teasdale thinks Louis Simon
is her new chauffeur, while he thinks Veree is his bride-
to-be. For release May 19, 1929. 2 reels.
WHAT A DAY (0512). Louis Simon, Kay Mallory. What
a picnic he had when he started to take his family on a
picnic. For release June 16, 1929. 2 reels.
HARD BOILED HAMPTON (0513). Harry Holman, Evalyn
Knapp, Doris McMahon, Alice Bunn, Andy Jochlm. Holl-
man is a hard boiled lawyer with a fast line. For re-
lease July 28, 1929. 2 reels.
BIG TIME CHARLIE (0514). Lew Hearn, Dick Lancaster,
Evalyn Knapp. A hick comes to New York to mak®
whoopee on New Year's Eve. Eddie Elkins' Orchestra plays
in night club sequence. For release October 6, 1929. f
reels.
LOVE, HONOR AND OH, BABY (0515). Herbert Yost.
Franklyn Ardell, Evalyn Knapp. Kay Mallory. A very
modern version of “the worm that turned" theme. For
release December 15, 1929. 2 reels.
DANCE, MAN DANCE (0516). Special Cast. Releasing
April 13, 1930.
Checker Comedies
THE SALESMAN (0531). Frank T. Davis. Helyn Ebys-Rock.
Frank T. Davis sells a car to Helyn Eby-Rock. For re-
lease July 21, 1929. 2 reels.
TURKEY FOR TWO (0532). Frank T. Davis. William
Frawley, Noel Francis. Two escaped convicts with a fond-
ness for turkey come to a Westchester inn at Thanks-
giving. Jack LeMaire’s Golden Rooster Orchestra features
“I'll Say She’s Pretty." For release August 25, 1929*.
2 reels.
SMOOTH GUY, THE (0533). Frank T. Davis and Evalyn
Knapp. A bean salesman with a grand spiel tries his
line on a small town girl. For release Oct. 27, 1929.
2 reels.
ALL STUCK UP (0534). Harry McNaughton, Olyn Landicfe.
Charles Howard. Evalyn Knapp, Lester Dorr, Joe B. Stan-
ley. How paper hangers go on strike and guests at
newlyweds' housewarming try to finish the job with mirth-
ful results. Release Jan. 19, 1930. 2 reels.
Melody Comedies
SYNCOPATED TRIAL (0571). Morgan Morley, Lew Sey-
more. A musical mock trial. Eddie Elkins' Orchestra and
Ed Prinz Dancers feature. For release September 8, 1929.
2 reels.
AFTER THE SHOW (0572). Jack Pepper, Morgan Morley,
Paul Garner, Jack Wolf. Numbers: “Can't Find a Girl/*
“A-Hunting We Will Go," “Here We Are," “Jig-A-Boc-
Jig," “Ain't That Too Bad," “Mississippi Mud." For
release Nov. 10, 1929. 2 reels.
CHILLS AND FEVER (0545). A1 Shean. Mary Clark,.
Evalyn Knapp. Release April 27, 1930. Two reels.
Variety Comedies
BEACH BABIES. Charles Kemper, Evalyn Knapp, Naomi
Casey. Charles Kemper tries to shine in the eyes of
Evalyn Knapp while Naomi Casey makes him appear ridicu-
lous. For release August 4, 1929. 2 reels.
HAUNTED (0552). Bob Millikin, Evalyn Knapp, Charles
Kemper. Mystery comedy embodying all the thrills of
The Cat and the Canary, The Gorilla. The Bat and
others. For release September 1. 1929. 2 reels.
END OF THE WORLD (0553). Alexander Carr, Lorin Raker,
Marcia Manning. A wealthy Hebrew, believing the world
is about to end, gives his son thousands and his conseat
to the latter’s marriage to an Irish maid. For release
September 29, 1929. 2 reels.
16
HIS OPERATION (0544). Charles Kemper. Sally Noble.
He must have quiet, but what a racket they raise. For
release Nov. 24, 1929. 2 reels.
WEDNESDAY AT THE RITZ (0555). Charles Kemper.
Evalyn Knapp. The almost-married young man and some
girl and they meet “Wednesday at the Ritz.” Release
Dec. 22, 1929. 2 reels.
DOING PHIL A FAVOR (0557). Mackenzie Ward and Val
Lester. A British society man is jealous of his wife and
uses his friend Phil to test her fidelity. Release Feb.
16, 1930. 2 reeis.
HIS BIRHDAY SUIT (0558). Dr. Carl Herman. Steve
Mills, Billy M. Green. Cliff Bragdon. What happens at
a vaudeville show when two little boys attempt to aid the
Great Hofiey in his mystery act. For release May 4. 1930.
2 reels.
Folly Comedies
HER HIRED HUSBAND: Released January 12. 1930. Two
reels.
FANCY THAT (0541). William Frawley, Earle Dewey.
Wliat a party would look like if two hobos suddenly
became millionaires. Frawley sings "Dearest One.” For
release September 22. 1929. 2 reels.
SO THIS IS MARRIAGE (0542). Guy Voyer. Norma Pallat,
Earle Dewey. Miniature musical comedy of marriage and
its problems. Theme song: "After You Say 'I Love
You.' ” For release Nov. 17, 1929. 2 reels.
BEAUTY SPOT, THE (0543). Special Cast. Releasing April
«. 1930.
RIDE ’EM COWBOY (0544). Thelma White, Bob Carney.
Lester Door, Ormar Glover. Eddie Elkins and orchestra.
Release April 13, 1930. Two reels.
SIXTEEN SWEETIES (0574). Thelma White. Bob Carney.
Si Wills, Harry McNaughton. George McKay. Eddie El-
kins and orchestra. A miniature revue. Release April
20, 1930. Two reels.
Golden Rooster Comedies
GARDEN OF EATIN’ (0561). James Gleason, Lucille Web-
ster Gleason. The story of Mr. and Mrs. Jimmie’s bean-
ery that tried to become ritzy — and what happened whenl
Orchestra plays “Pouring Down Rain.” For release Aug-
ust 11, 1929. 2 reels.
RUBEVILLE (0563). Harry B. Watson. Reg. Merville. Jere
Delaney, Josephine Fontaine. Miniature musical comedy.
Numbers: “Sally.” “Maggie.” “Sweet Long Ago,” ‘‘Ra-
ging the Scale,” “She May Have Seen Better Days,
“Sweet Sixteen,” “Wabash,” “Bedelia,” “Yaka Hoola
Hicky Doola.” “Over the Waves.” For release Dec. 8.
1929. 2 reels.
FIFTY MILES FROM BROADWAY (0566). Harry B. Wat-
son, Reg Merville, Olga Woods. Miniature musical com-
edy. Numbers: “How Is Everything Back Home,” “Trail
to Yesterday.” “Carolina Moon.” “Oh, Tillie,” “School-
days.” “Summer Time.” “Rosie, You Are My Posie,
“Stars and Stripes,” “Wait Tin the Sun Shines Nellie.”
“Give My Regards to Broadway.” Release March 19,
1930. 2 reels.
RUBEVILLE NIGHT CLUB (0564). Harry B. Watson Reg
Merville, Josephine Fontaine. Olga Woods. Miniature
musical comedy. Numbers: “I'm Just a Vagabond Lover,”
“It's Always Fair Weather,” “Sunrise to Sunset,” “Mag-
gie ” “Harmonists,” “Nola,” “Doin' the Raccoon,” “Under
the Double Eagle.” “Turkey in the Straw,” “Mocking
Bird.” Release Jan. 26, 1930. 2 reels.
CROSBY’S CORNERS (0565). Reg Merville. Felix Rush
Josephine Fontaine, George Patten. Miniature musical
comedies. Numbers: “Down On the Farm,” “I'll Do Any-
thing or You,” “Every Day Away From You,” “What a
Day,” “I Ain't Got Nothing for Nobody But You,” “Sweet
16 ” “Here We Are,” “Ragging the Scale,” “Good Night,
Ladies,” “Merrily We Roll Along,” “Jingle Bells.” “Auld
Lang Syne.” Release Feb. 23. 1930. 2 reels.
FAIRWAYS AND FOUL (0562). James and Lucille Web-
ster Gleason. The Gleason’s on a golf course. Release
October 19, 1929.
Buck & Bubbles Comedies
FOWL PLAY (0523). Buck and Bubbles. The boys have
to deliver an ostrich. On the way they become entangled
with a yaller-slrinned vamp. What happens Is plenty.
Numbers: “Suwanee River.” “Oh, You Beautiful Doll,”
“When I Get You Alone Tonight,” “Give Me a Little Klsi
Will You Hun,” “Coal Black Mammy of Mine,” “Chickei
Reel,” For release Dec. 29, 1929. 2 reels.
HIGH TONED (0524). Buck and Bubbles. When his dusky
rival not only grabs his job of butler, but also his lady
friend. Wildcat brings in Denny and Lilly the goat to
start something. Numbers: “My Old Kentucky Home,”
“Home. Sweet Home,” “12th Street Rag,” “Clarins
Marmalade,” ”Lonely Me.” Release Feb. 9, 1930.
2 reels.
DARKTOWN FOLLIES (0525). Buck and Bubbles. Broke
and hungry. Wildcat and Denny show their samples of
song, dance and joke and stumble onto the rehearsal of
a Darktown Follies and get the job. Numbers: “St. Louis
Blues.” “Pm Grazy For You.” “Rachmaninoff’s Prelude,”
“Mean To Me.” “Some Rainy Day.” Release March 2.
1930. 2 reels.
HONEST CROOKS (0526). Buck and Bubbles. A mysteri-
ous black bag. buried in a haystack by a couple of erooks,
is found by the boys, full of money. When they try to
return it, things happen — and how! Numbers: “Turkey In
the Straw.” “Old Black Joe.” Release March 23. 1930
BLACK NARCISSUS (0521). Buck and Bubbles. Wildcat
is enmeshed in the wiles of a siren while trying to
rescue his pal, Demmy, from matrimony with another
dusky charmer. Numbers: “Dixie/' “That's How I
Feel About You, Sweetheart,” “If I Had You.” “Chopin's
Funeral March,” and “Wagner’s Wedding March.” Re-
leased September 15. 1929. 2 reels.
BN AND OUT (0522). Buck and Bubbles. Buck and
Bubbles as Wildcat and Demmy do some funny stepping
“in and out” of jail. Numbers: “Prisoner’s SOng,”
“Hap-Hap-Happiness” and “The Good Old Summertime.”
Released November 3, 1929. 2 reels.
Pathe Audio Review
ISSUE NO. I. Elephant — -It's the Climate — Songs of the
Steppes.
ISSUE NO. 2. Notes from Paris — The Street That Jack
Built — Fences.
ISSUE NO. 3. Safari — Winter White — Blow the Man Down.
BSSUE NO. 4. Borneo, High Life in Borneo — Paris. Spires —
New York, Cossacks.
ISSUE NO. 5. Tivoli — Gats and Guns — Hills of Home —
Machine.
ISSUE NO. 6. Spooks — He Styles (Pathechrome) — On With
the Dance.
FILM BUYER SECTION
ISSUE NO. 7. We Knew Them When — The Land of Yester-
day— Whiskey Johnnie.
ISSUE NO. 8. Fancy Steppers— Red Hot Hollywood—
Nocturne.
ISSUE NO. 9. Things We Live With — Indian — Lauder and
Funnier — ‘Gator.’
ISSUE NO. 10. Imported Noise — 'Way Up There — Scoring
the Picture.
ISSUE NO. II. Grey Mystery — Home Sweet Home — Love
Finds a Way.
ISSUE NO. 12. Do You Remember? — Art Comes to Polecat
Creek — Cape Cod.
ISSUE NO. 13. Fairy Story — A Night Out in Paris.
ISSUE NO. 14. Flight — Heaven Will Protect the Working
Girl — Hay and Sunshine — Designing Mermaids.
ISSUE NO. 15. America— Riotous Drama from Old Nippon
— Ye Olde Newspaper.
ISSUE NO. 16. Sweet Alice Ben Bolt — Tiber — Jungle Out-
rage.
ISSUE NO. 17. Rough English Art — Two Story Piano —
Jewels — Men of Dartmouth.
ISSUE NO. 18. Fish and How — Little Bo-Peep — Violins.
ISSUE NO. 19. The Grapes — Artful Athletics — Lonesome
Pines.
ISSUE NO. 20. Frogs — Anchors Aweigh — Havana.
(Produced by the Van Beuren Corporation)
Aesop’s Fables
Dinner Time, Stage Struck, Presto Chango, Skating Hounds.
Faithful Pups, Custard Pies, Woodchoppers, Concentrate,
Jail Breakers, Bug House College Days, House Cleaning
Time, A Stone Age Romance. The Big Scare, Jungle Fool.
Fly's Bride. Summer Time, Mill Pond, Tuning In, Barn-
yard Melody, Night Club. Close Call, Ship Ahoy. The
Iron Man. Singing Saps, Sky Skippers. Good Old School-
days, Foolish Follies, Dixie Days, Western Whoopee, The
Haunted Ship.
Grantland Rice Sportlight
Winning Patterns, Three Aces, Crystal Champions, Clowning
the Game. Sport Almanac, Modern Rhythm, Hoot, Line
and Melody, Duffers and Champs, Boyhood Memories,
Gridiron Glory, Body Building, Stamina, Feminine Fitness.
Sport A -La-Carte, Carolina Capers. Interesting Tails. Happr
Golf. Bow and Arrows. The Feline Fighter, Splashing
Through, Dogging It, Big Top Champions, Spills and
Thrills, Fish, Fowl and Fun, Fairway Favorites.
Topics of the Day
Topical Hits, Topical Tips. Topical Bits. Topical Quips.
Pressing His Suit, Topical Nips, Topical Clips, Topical
Pips. Topical Flips, Topical Slips, Topical Rips, Topical
Fits. Topical Wits, Topical Pits, Topical Slips, Topical
Licks, The Petters. Topical Kicks, ToDical Ticks. Topical
Hicks, Topical Nicks, One the Air. In the Park, Cover
Charge, Home Sweet Home. What, No Bait!, Van Beuren
News.
Song Sketches
MANDALAY: Featuring James Stanley, baritone.
TRUMPETER, THE: Featuring James Stanley, baritone.
SONGS OF MOTHER. Featuring Francis Luther and Eliza-
beth Lenox.
LOVES MEMORIES. Featuring Francis Luther, Lois Ben-
nett and Evalyn Knapp.
DEEP SOUTH.
AIR CASTLES.
DEEP SOUTH: Featuring James Stanley and Lois Bennett.
VOICE OF THE SEA: (originally Air Castles) Featuring
James Stanley and Margaret Olsen.
Vagabond Adventure Series
Featuring Tom Terris as the Vagabond Director. The
Golden Pagoda, locale India; Streets of Mystery, locale
India; The Glacier’s Secret, locale South Pole; The Lair
of Chang-Ow, locale China: The Cat Goddess, locale
Anghor; Sacred Fires, locale Benares; Valley of the
Kings, locale Egypt; Satan's Pit, locale Volcanoes of White
Islands; Jungle Fury, locale Rangoon; The Lotus Dream,
locale Hong Kong; Love That Kills, locale Malay Forest;
Drums of Desire, locale New Guinea; The Forbidden
Shrine, locale Arabia.
Radio Pictures
Record Breakers
(Alberta Vaughn-Al Cooke)
(All-Talking — Two Reels)
AS YOU MIKE IT (0602). Released Sept. 8. 1929.
MEET THE QUINCE (0603). Released Sept. 22. 1929.
LOVE’S LABOR FOUND (0604). Released Nov. 10. 1929.
THEY SHALL NOT PASS OUT (0605). Released Nov. 24.
1929.
EVENTUALLY BUT NOT NOW (0606). Released April 13.
1930.
CAPTAIN OF THE ROLL, THE (0607). Released Dec. 22
1029
THE SLEEPING CUTIE (0607). Released Jan. 5, 1930.
LOST AND FOUNDERED (0608). Released Jan. 19. 1930.
OLD VAMPS FOR NEW (0609). Released Feb. 2. 1930.
THE SETTING SON (0610). Released Feb. 16, 1930.
THE DEAR SLAYER (0611). Released March 2, 1930.
CASH AND MARRY (0612). Released March 16, 1930.
LAND OF SKY BLUE DAUGHTERS (0613). Released
March 30, 1930.
Mickey McGuire
(All-Talking — Two Reels )
MICKEY’S M1DNITE FOLLIES (0701). Released Aug. 18
1929.
MICKEY’S SURPRISE (0702). Released Sept. 15, 1929.
Service talks, Feb. 15, 1930.
MICKEY’S MIXUP (0703). Released Oct. 13. 1929.
MICKEY’S BIG MOMENT (0704). Released Nov. 10, 1929.
MICKEY’S STRATEGY (0705). Released Dec. 8. 1929.
CHAMPS (0706). Released Feb. 2, 1930.
MASTER MIND (0707). Released March 2, 1930.
LUCK (0708). Released March 30, 1930.
WHIRLWIND (0709). Released April 27, 1930.
WARRIOR (0710). Released May 25, 1930.
1
May 31, 19/
MICKEY THE ROMEO (0711). Released June 22. 1930
MICKEY’S MERRY MEN (0712). Released July 20. 1931
WINNERS (0713). Released Aug. 17, 1930.
RCA Shorts
(All-Talking — Two Reels)
BURGLAR, THE (0801). Released Aug. 11. 1929.
ST. LOUIS BLUES (0802). Released Sept. 8, 1929.
TWO GUN GINSBURG (0803). Released Oct. 13. 1929.
HUNT THE TIGER (0804). Released Nov. 10. 1929.
BLACK AND TAN (0806). Released Dec. 8. 1929.
GUNBOAT GINSBURG (0808). Released Jan. 12, 1930 j
OLD BILL’S CHRISTMAS (0807). Released Feb. 9, 193'
CAMPUS SWEETHEART’S (0813). Released March 9, 1.
GENERAL GINSBURG (0810). Released April 13, 1930
HOT BRIDGE (0805). Released May 11, 1930.
BARNUM WAS WRONG (0809). Released June 4, 1930,
OFF TO PEORIA (0811). Released July 13, 1930.
WHO’S GOT THE BODY (0812). Released Aug. 3, 193
RCA Novelties
(All Talking — One Reel)
HEADWORK (0901). Released Sept. 15. 1929.
GODFREY LUDLOW & NBC ORCHESTRA (0902).
Mrvv in 1929
THE FAIR DECEIVER (0903). Released Jan. 5. 1930.
THE STRANGE INTERVIEW (0904). Released March
1930.
PALOOKA FLYING SCHOOL (090G). Released April .
1930.
RCA Marc Connelly
( All-T alking—T wo Reels)
TRAVELER, THE (0907). Released Aug. 18. 1929.
UNCLE. THE (0909). Released Oct. 13, 1929.
SUITOR. THE (09101. Released Dec. 8. 1929
THE BRIDEGROOM (0908). Released Feb. 2. 1930.
THE MAGNATE (0911). Released March 30. 1930.
THE GUEST (0912). Released May 25, 1930.
GOOD TIME KENNETH (0913). Released July 20. 1930.
Universal
Snappy Cartoon Comedies
(Oswald the Rabbit)
(Synchronized Only — One Reel)
WEARY WILLIES. Released Aug. 5. 1929.
SAUCY SAUSAGES. Released Aug. 19, 1929.
RACE RIOT. Released Sept. 2. 1929.
OILS WELL. Released Sept. 16, 1929.
PERMANENT WAVE. Released Sept. 30. 1929.
COLE TURKEY. Released Oct. 14. 1929.
PUSSY WILLIE. Released Oct. 28. 1929.
AMATEUR NITE. Released Nov. 11. 1929.
SNOW USE. Released Nov. 25, 1929.
NUTTY NOTES. Released Dec. 9. 1929.
Collegians
(All Star)
(Talking — Two Reels)
ON THE SIDELINES. Released Aug. 5. 1929.
USE YOUR FEET. Released Aug. 19. 1929.
SPLASH MATES. Released Sept. 2, 1929.
GRADUATION DAZE. Released Sept. 16. 1929.
Special
(Talking)
SWEETHEARTS: Rooney Family, two reels. Released Si1..
2. 1929.
LOVE TREE, THE: Rooney Family, two reels. Rele: 1
Sept. 16, 1929.
ACTOR, THE: Benny Rubin, one reel. Released Sept. .
1929.
INCOME TACT: Benny Rubin, one reeL Released S .
30, 1929.
ROYAL PAIR, THE: Rooney Family, two reels. Rele; 1
Sept. 30. 1929.
DELICATESSEN KID, THE: Benny Rubin, two reels.
leased Oct. 14, 1929.
LOVE BIRDS: Rooney Family, two reels. Released
14, 1929.
POP AND SON: Benny Rubin, one reel. Released Oct. ,
1929.
MARKING TIME: Rooney Family, two reels. Released .
28, 1929.
BROKEN STATUES: Benny Rubin, one reel. Rele 1
Nov. 11, 1929.
THREE DIAMUNDS, THE: Rooney Family, two reels. -
leased Nov. 11, 1929.
PILGRIM PAPAS: Benny Rubin, one reel. Released U.
25, 1929.
HOTSY TOTSY: Benny Rubin, one reel. Released Dec .
1929.
Universal Comedies
(All-Talking — Two Reels)
BABY TALKS: Sunny Jim. Released Sept. 11, 192S.
WATCH YOUR FRIENDS: All star. Released Oct. 9. 1 •
NO BOY WANTED: Sunny Jim. Released Nov. 6, 1929
SUNDAY MORNING: All star. Released Dec. 4, 1929.
Sporting Youth
(All Star)
(Talking — Two Reels)
LADY OF LIONS. Released Nov. 25. 1929.
HI JACK AND THE GAME. Released Dec. 9. 1929.
lay 31, 1930
Serials
,E OF SCOTLAND YARD, THE (Talking and Silent—
*0 reels). Craufurd Kent.
I I. FATAL CIRCLET, THE. Released Sept. 30, 1S29.
[ 2. CRY IN THE NIGHT, THE. Released Oct. 7. 1929.
I 3. DUNGEON OF DOOM. THE. Released Oct. 14, 1929.
| 4. DEPTHS OF THE LIMEHOUSE. Released Oct. 21.
1929.
I 5. MENACE OF THE MUMMY. Released Oct. 28.
1929.
I 6. DEAD OR ALIVE. Released Nov. 4. 1929.
17. SHADOWS OF FEAR. Released Nov. 11. 1929.
I 8. BAITED TRAP, THE. Released Nov. IS. 1929.
1.9. BATTLE OF WITS. A. Released Nov. 25, 1929.
| 10. FINAL 1UDGMENT, THE. Released Dec. 2. 1929.
' RZAN THE TIGER (Synckronized and Silent). Frank
lerrill. Consists of 15 episodes released from Dec. 9.
929 to March 17, 1930.
;9E BOX. THE (Synchronized and Silent). Consists of
0 episodes, released from March 24. 1930 to May 26.
930.
Vitaphone
/. — Varieties
A
] lease
i mber
2;3 ABBOTT, AL, in “Small Town Hambies’'; songs and
characterizations.
;9 ADAIR, JANET, in “Here Comes the Bridesmaid,"
told in narrative song.
7 ADMIRALS. THE, A Naval Quartette harmonizing popu-
lar songs with ukulele accompaniment.
2 AHERN, WILL AND GLADYS in “On the Rancho"—
!song and dance.
0 ALBRIGHT, ‘‘OKLAHOMA” BOB, and his Rodeo Do
Flappers, song and dance.
3 ALDA, MME. FRANCES, singing “Ave Maria" bv
Verdi.
I ALDA. MME. FRANCES, grand opera star singing
“Star Spangled Banner."
5 ALDA, MME. FRANCES, singing “The Last Rose of
Summer" and "Birth of Morn."
3 ALLEN, FRED & CO., Fred Allen’s Prize Playlets. Co-
author and comedian of “The Little Show." in three
brief travesties.
8 ALPERT, PAULINE, in “What Price Piano?" offering
: original piano arrangements.
9 ALPERT. PAULINE. a piano medley of popular songs.
9 AMATO. PASQUALE, a piano medley of popular songs.
Neapolitan Romance. Lillian Mines at the piano.
Sings "Tormo Sariente" and the Toreador Song from
“Carmen.”
j7 AMES, LIONEL “MIKE,” in “The Varsity Vamp" —
female impersonator in a college comedy.
6 ANDERSON 4 GRAVES, vaudeville team in “Fishing
Around," a comedy of angling.
5 APOLLON, DAVE AND HIS RUSSIAN STARS— revue
with four songs.
ARDATH, FRED 4 CO., in “Men Among Men." com-
, edy of a man alibiing an intoxicated friend to his wife.
0 ARDATH, FRED 4 CO., in “The Comer Store,” a
slapstick comedy with four songs. Directed by Bryan
Foy.
5 ARDATH, FRED & CO., “The Singing Bee," rustic
comedy — three songs.
6 ARDATH, FRED 4 CO., “These Dry Days,” a rollick-
ing comedy.
6 ARISTOCRATS, FOUR, Vitaphone’s popular vocal and
instrumental group in a series of songs.
4 ARISTOCRATS, FOUR, Vocal and instrumental group
in a new song offering.
5 ARISTOCRATS, FOUR, Vitaphone's instrumental and
vocal group in three songs.
6 ARISTOCRATS, FOUR, Popular Vitaphone singers and
instrumentalists in new songs.
7 ARISTOCRATS, FOUR. Five songs by Vitaphone's vo-
cal and instrumental group.
I ARNAUT BROS., “The Famous Loving Birds," in sing-
ing and whistling numbers.
3 ARNST, BOBBE, 4 PEGGY ELLIS — female vocal —
three songs.
2 ARTHUR, JOHNNY, in "Paper Hanging" — comedy —
large cast.
. 6 ARTHUR, JOHHNY, stage and screen star, in a do-
mestic comedy, “Stimulation."
t6 AUBREY, WILL 4 CO., “A Night on the Bowery."
Popular vaudeville player in a medley of old favorites
sung in a Bowery saloon.
19 BABY ROSE MARIE, "the child wonder," in crooning,
jazzy melodies.
i6 BAILEY AND BARNUM in "The Globe Trotters."
singing three songs.
>7 BAILEY AND BARNUM in “Without a Band,” a
comedy singing and talking act.
>8 BAILEY AND BARNUM in “The Two White Ele-
phants,” in "high yaller” make-up they sing popular
jazz songs.
(-4 BAKER, PHIL, in “A Bad Boy from a Good Family,"
gives four songs with accordion. A comedy number.
5 ?AKER' PH*L' ^ Spain," a hilarious farce with
Shuberts' comedian as star.
16 BARCLAY, JOHN, musical ; comedy and concert star in
operatic airs, and an impersonation of Chaliapin.
0 BARD, BEN, "The Champion Golfer," an original com-
edy sketch.
;K) BARRIOS, JEAN, in "Feminine Types." Female im-
personator sings three songs with his impersonations.
H BARRY AND WHITLEDGE in “Jest for a While."
Male and female — two songs.
19 BARTLETT, EDWIN, in "Desert Thrills" — flash act —
four songs.
?6-27 BARTON, JAMES, in “The Under Dog" — comedy
(two reels).
W BARTRAM 4 SAXTON, “the two Kentucky boys of
Jazz" in three song numbers, with guitar and orchestra
1 accompaniment.
?8 BAUER, HAROLD, international pianist playing
Chopin's "Polonaise in A Flat."
58 BAXLEY, JACK, in “Neighbors.” a comedv sketch with
songs.
FILM BUYER SECTION
2697 BELL & COATES, “The California Songbirds," in
popular songs.
47G BENNETT TWINS. “Little Bare Knee Syncopators" of
stage and vaudeville in a song and dance recital.
2597 BENNY, JACK, comedian in “Bright Moments," his
noted monologue.
947 BERGEN, EDGAR, in “The Operation." Ventriloquist.
Amazing novelty.
547 BIFF & BANG, “Fisticuff Funsters" in a burlesque
boxing match.
2869 BILLY, LITTLE, versatile midget star in “The Flaming
Youth.” original songs and fast tap dancing.
795 BLUE RIDGERS, THE, Cordelia Mayberry in back-
woods syncopation.
2885 BORN & LAWRENCE, in “The Country Gentlemen," a
comedy skit with songs.
2940 BORN 4 LAWRENCE, in “Pigskin Troubles," a com-
edy of campus and gridiron.
2920 BORN & LAWRENCE, in “The Side Show,” in which
these musical comedy comedians recite, dance, sing and
swap jokes.
2640 BORN & LAWRENCE, in “The Aristocrats" in which
they employ their pantomime stunt in accompaniment
to their songs.
2233 BOSWORTH. HOBART, in "A Man of Peace." A
quiet man of the mountains becomes suddenly em-
broiled in a feud.
2870 BOWERS. BRUCE, in “Artistic Mimicry," in which he
does a variety of imitations.
3190 BOYD. WILLIAM, in “The Frame." with Charles B.
Middleton — Drama.
2699 BRADY, FLORENCE, in “A Cycle of Songs.”
2734 BRADY. FLORENCE, stage and variety star in “Char-
acter Studies."
2745 BRADY, STEWART, “The Song Bird.” boy soprano in
three songs.
789 BREN DEL. EL & FLO BERT, in “Beau Night"; com-
edy chatter, clever gags and pantomime.
2733 BRIAN, DONALD, musical comedy star in a quartet of
songs.
614 BRITT, HORACE, renowned 'cellist, playing Massenet's
“Elegy" and Popper's "Serenade.”
780 BROADHURST, GEORGE & CO., in “Three O'Clock in
the Morning.” Wise cracks and dancing of a drunken
sailor in a night club.
2235 BROCKWELL, GLADYS, in "Hollywood Bound," & sat-
ire on male beauty contests, with a cast of five.
987 BRODERICK, HELEN, in “Nile Green” — humorous tour
of Egypt — seven scenes.
1006 BROKENSH I RE. NORMAN, in “The Fight"— satire on
modern prize fights, by Ring Lardner.
2232 BROOKS 4 ROSS, vaudeville headliners, in “Two Boys
and a Piano.”
2589 BROWNE. FRANK 4 KAY LAVELLE, in “Don't
Handle the Goods,” xylophone, singing and patter act.
970 BROWNE, JERRY 4 BETTY, in "Let’s Elope." col-
legiate kids, cutting up in best campus manner.
2590 BROWN. JOE E., in “Don’t Be Jealous.” Famous
stage and screen comedian as dancing teacher to a
pretty wife with a Jealous husband.
2265 BROWN 4 WHITAKER, in "A Laugh or Two.” Vaude-
ville headliners in gags and jokes.
2328 BROWN 4 WHITAKER, in "In the Park," a humor-
ous skit with music.
496 BROWNING. JOE, popular comedian in a talking and
singing number.
2570 BROX SISTERS, THREE, in “Glorifying the American
Girl." Popular trio of stage and variety in a trio of
songs.
2571 BROX SISTERS. THREE, in “Down South.” in which
they sing three haunting southern melodies.
2888 BROX SISTERS, THREE, in "Headin’ South," harmon-
izing in Southern songs.
3816 BUCHANAN, JACK, in “The Glee Quartette" — London’s
favorite comedian — two songs.
609 BUDDIES, FOUR, “Harmony Songsters," in four num-
bers.
888 BURKE AND DURKIN. “A Tete-A-Tete in Songs"—
three songs.
891 BURNS 4 ALLEN, in “Lamb Chops,” popular song
and dance team in snappy steps and stories.
2679 BURNS AND KISSEN. popular comedians in comedy
Greek makeup, singing funny songs.
833 BUTLER. ANN. AND JAY BRENNAN, in "You Don’t
Know the Half of It," songs and chatter.
930-31 BUZZ ELL, EDDIE, in “Hello Thar” — comedy in two
reels.
963-64 BUZZ ELL, EDDIE, in “Keeping Company" with
Evalyn Knapp and Clay Clement. Comedy — two reels.
2704 BYRON, ARTHUR 4 CO., in “A Family Affair." a
comedy of mixed identities. The star is supported by
Kate, Eileen and Fathryn Byron.
C
3781 CAMPEAU, FRANK, in “The People Versus” — drama —
four scenes.
2179 CARLE, RICHARD, in “Stranded." playlet of a strand-
ed opera producer, with two songs.
2239 CARLE, RICHARD, with May McAvoy, in “Sunny
California," story of a wife who induces her husband to
quit cold New York for glorious California.
2551 CARLE, RICHARD, stage star, in a comedy sketch,
“The Worrier," a man who does the worrying for
others at so much per worry.
3761 CARPENTI ER. GEORGES, in "Naughty, but Nice."
popular as a prize fighter, stage and screen star. One
song.
2309 CARR, NAT, popular comedian, in a monologue of
laughable incidents.
507 CARRILLO, LEO, in a clever monologue. “At the Ball
Game."
2369 CARRILLO. LEO, in a dialect monologue, “The
Foreigner."
2552 CARRILLO. LEO, noted stage star, in a recitation of
the most dramatic poem of the world war. “The Hell
Gate of Soissons.”
935 CARROLL, ALBERT, in “Impersonations." Imperson-
ates four famous stars.
294 CASE. ANNA, opera star, accompanied by Metropolitan
Grand Opera Chorus singing “Cachaca" and “Anhelo."
2562 CEBALLOS, LARRY, REVUE, in which Vitaphone Girls
and A1 Herman, sing and dance.
2627 CEBALLOS, LARRY, “Roof Garden Revue." Beauti-
ful girls and an adagio team in songs and dance.
2661 CEBALLOS. LARRY, "Undersea Revue." Noted variety
stars and a chorus in a spectacular revue.
2693 CEBALLOS, LARRY, "Crystal Cave Revue," with songs.
2739 CHANDLER. ANNA, in “Popular Songs."
2696 CHASE. CHAZ, "the unique comedian,” who eats every-
thing— fire, paper, violins, flowers, shirts, etc.
2598 CHIEF CAUPOLICAN, “the Indian baritone." the only
Indian who has sung in grand opera, in three classic
songs.
876 CICCOLI N I. GUIDO. 4 ERIC ZARDO, pianist, in three
classic numbers.
17
2242 CLEMONS, JIMMY, vaudeville star, in “Dream Cafe."’
songs and dance.
883 CLIFFORD 4 MARION, in “Just Dumb.” new gags,
jokes and stories. Miss Marion is the girl with "the
Earl Carroll legs.”
2709 CODEE 4 ORTH, in “Zwei und Vierstigste Strasse."
in German, with three songs.
757 CODEE 4 ORTH, in “A Bird in Hand.” a comedy
2798 CODEE 4 ORTH, in “Stranded in Paris." comedy skit.
885 CODEE 4 ORTH, in “Music Hath Charms." comedy
playlet.
2800 COHEN, SAMMY, in “What Price Burlesque”; imi-
tations.
2244 COLEMAN. CLAUDIA, in “Putting It Over,” comedy
impersonations.
2249 COLLEGIATE FOUR, THE. in “Campus Capers,” the
college spirit in songs.
2121 COLONIAL GIRLS. THREE, in “The Beauty of Old
Time Music” : harp, flute, cello and coloratura soprano.
969 CONKLIN, CHESTER, in “The Master Sweeper"—
comedy playlet.
3988 CONKLIN, HEIN IE. in “Ducking Duty”— rollicking
comedy of doughboy life.
2273 CONLEY. HARRY J., in “The Bookworm,” comedy
playlet which was the hit of “LeMaire's Affairs."
2577 CON LIN 4 GLASS, in “Sharps and Flats.” in amusing
antics and songs.
2583 CONNOLLY 4 WENRICH, musical comedy star and fa-
mous composer in a number of Wenrich’s songs.
491 CONRAD. EDDIE, Broadway comedian in a comedy
sketch.
563 CONRAD. EDDIE, assisted by Marion Eddy, in four
songs.
2284 COOK, CLYDE, in “Lucky in Love"; comedy of a hus-
band who extracts $200 from his wife for a poker game.
2159 COOPER 4 STEPT, song hit writers in several of their
popular songs.
842 CORBETT. JAMES J. 4 NEIL O’BRIEN. Famous
heavyweight champion, and celebrated minstrel in com-
edy chatter.
2769 CORCORAN. RED, in “I'm, Afraid. That’s All.” Four
banjo numbers.
2272 COSCIA 4 VERDI, in a burlesque of operatic airs and
the artistic temperament.
2659 COSLOW. SAM, in “The Broadway Minstrel," present-
ing four of liis most popular compositions.
2245 COWAN, LYNN, vaudeville headliner, in three of his
original songs.
2258 COWAN. LYNN, the “Community singer,” in five popu-
lar songs.
2547 COWAN. LYNN, leads audience in choral singing — four
numbers.
2680 COWAN, LYNN, in a new collection of old songs.
2253 COYLE 4 WEIR, songs and dances by clever team of
youngsters.
2133 CRANE. HAL. in “The Lash,” a dramatic playlet of
the Tombs, written by Crane, a big hit in vaudeville.
2118 CRAVEN. AURIOLE, the dancing violinist and singer,
in three numbers.
2685 CROONADERS, THE, in "Crooning Along." Four boys
in five lilting songs.
• 2736 CROONADERS, THE. in “Melodious Moments”; four
songs.
2140 CROWELL 4 PARVIS, vaudeville's talented children,
in songs and dances.
733 CRUMIT. FRANK 4 JULIA SANDERSON, in “Words
of Love." giving three of Crumit's own songs.
727 CRUMIT, FRANK, famous songster and composer,
singing several of his own compositions.
2120 CRUSE BROTHERS, the “Missouri sheiks." in “Old
Time Melodies in an Old Time Way." with violin,
guitar and banjo.
2126 CRUSE BROTHERS, in popular melodies and ditties.
2299 CU G AT, X. 4 HIS GIGOLOS, in “A Spanish Ensem-
ble." Famous violinist in Spanish selections, assisted
by several talented musicians and dancers.
254 CU GAT, X. 4 CO., in "By the Camp Fire." Caruso’s
violin accompanist, his musicians and dancers in five
beautiful numbers.
2125 CUMMINGS, DON. the “drawing room roper,” in a
lariat exhibition, accompanied by Vitaphone orchestra.
736 CUNNINGHAM 4 BENNETT, popular singing compcc-
ers, in three vocal numbers and an impersonation.
D
3676 DAVIS. FRANK, in "—And Wife.” with Bernice Elliott
— comedy angle on domestic relations.
509 D’ANGELO. LOUIS, assisting Giovanni Martinelli in the
duet from Act IV. of the opera "La Juive."
2968 DEI RO. GUIDO, famous piano- accordionist in two de-
lightful selections.
2702 DE LA PLAZA 4 JUANITA, in “Siesta Time.” Fa-
mous tango artist and his company in thrilling dances
and some songs.
2542 DELF, HARRY, Broadway comedian, in songs and
comedy monologue.
2551 DELF. HARRY, in "Soup." which displays his remark-
able mimicry of a whole family eating soup.
2563-64 DELF. HARRY, in “Giving In.” supported by Hedda
Hopper, directed by Murray Roth. An engaging playlet.
415 DE LUCA, GIGLI, TALLEY AND GORDON, in the
Quartet from “Rigoletto."
488 DE LUCA, GIUSEPPE, baritone of the Metropolitan
Opera, singing “Largo la Factotum" from “The Barber
of Seville.”
518 DE LUCA, GIUSEPPE, 4 BENIAMINO GIGLI, in se-
lections from Act. II. of the opera. “La Gioconda."
2290 DEMAREST, WILLIAM, in “Papa's Vacation." a riot-
ous comedy playlet by Hugh Herbert and Murray Roth.
Directed by Bryan Foy.
2143 DEMAREST. WILLIAM, in “When the Wife's Away."
comedy playlet directed by Bryan Foy; with three songs.
2138 DEMAREST, WILLIAM, in “The Night Court." comedy
sketch directed by Bryan Foy.
443 DE PACE. BERNARDO, wizard of the mandolin, in
four selections.
2609 DICKERSON. HOMER, “Broadway's Smart Musical
Comedy Star," in three songs.
912 DERICKSON AND BROWN, in “A Song Drama."
Charles Derickson, dramatic tenor, and Burton Brown,
pianist, offer two selections.
864 DIAMOND. CARLENA, renowned harpist, dances, sings
and plays the harp.
565 DIPLOMATS, the “high-hat syncopators of jazz," In
four selections.
2122 DISKAY, JOSEPH, famous Hungarian tenor, concert
and radio artist, in two songs.
980 DIXON. JEAN, in “Two Rounds of Love,” comedy with
James Rennie.
2668 DONER. KITTY, in “A Bit of Scotch.” Male imper-
sonations and six songs.
2669 DONER, KITTY, famous male impersonator, and two
assistants in four songs.
734 DONOHUE, RED. 4 U-NO, in "A Traffic Muddle."
Famous clown and his mule in a comedy skit.
2298 DONER. TED, dancing comedian and his Sunkist Beau-
ties. in a singing variety.
J
m
FILM BUYER SECTION
May 31, IS'i
824 0 0 0 LEY & SALES, in “Dooley's the Name”; rollicking
repartee and laughable songs.
993 DOUGLAS, TOM, in “The Cheer Leader.” drama of
college life.
2146 OOVES, THE TWO, in 'Dark Days,” comedy dialogue
and original songs.
2178 OOVES, THE TWO, in 'Flying High.” Blackface com-
edy’ of two aviators stranded at the North Pole.
2257 OOVES, THE TWO, in a comedy of two negroes in a
haunted house.
2127 DOWNING, HARRY & DAN, in 'High Up and Low
Down”; songs, laughs and female impersonations.
441 DOYLE. BUDDY, vaudeville’s blackface comedian, in
three songs.
442 DOYLE, BUDDY, in three songs in blackface.
2889 DREYER, DAVE, in “Tin Pan Alley.” Popular com-
poser in popular compositions of his own.
775 DUFFY &. GLEASON, in "Fresh from Hollywood”; a
comedy skit with songs.
3900 DUGAN, TOM, in "She Who Gets Slapped” — comedy
of a husband who is afraid of his wife.
3883 DUGAN, TOM, and BARBARA LEONARD, in "Sur-
prise' ' — comedy.
2115 DUNCAN, HERRING & 2EH, popular California sing-
ers in solos, a duet and some trios.
E
3778 EDDY, HELEN JEROME, in "Niagara Falls” — drama
in three scenes.
3740 EDDY, HELEN JEROME, in "Christmas Knight” —
drama.
845 EDISON & GREGORY, in "The Two College Nuts,”
who extract music from saws, balloon tires and pumps.
3668 EDWARDS, NEELY. & LEW BRICE, in "The Window
Cleaners” — comedy of two warbling window washers
singing about their profession.
4034 EDWARDS, NEELY, in "Her Relatives” — slapstick com-
edy of pesty in-laws who come to spend the evening and
stay a month.
501 EISMAN, RAY, in "The Little Artist.” Clever child
entertainer in a song and dance recital.
3676 ELLIOTT, BERNICE, in " — And Wife,” comedy in
four scenes on domestio relations.
3942-43 ELLIOTT, BERNICE, in "Reno or Bust” — a two-
reel farce comedy.
275 ELMAN, M ISC HA, celebrated violinist, playing Dvorak's
•‘Humoresque” and Cossec's "Gavotte.”
894 ETTING, RUTH, assisted by Ohman & Arden — a novelty
presentation in three songs.
960 ETTING. RUTH, in "Broadway's Like That” — star of
"Whoopee,” in a dramatic playlet with two songs.
F
2283 FASHION PLATES OF HARMONY, a quartet of dis-
tinctive concert voices in famous and original com-
sitions.
3179-80 FERGUSON, HELEN, in "Finders Keepers.” a two-
reel comedy drama from the pen of George Kelly.
2238 FERRIS, AUDREY, in "The Question of Today,” a
dramatic playlet.
2147 FIELDS, SALLY, comedy entertainer, in "The Hostess,”
a laughing sketch with songs.
2588 FIELDS & JOHNSTON, vaudeville headliners in a com-
edy skit, "Terry and Jerry.”
920 FISHER & HURST, in "Apartment Hunting,” song and
dance.
434 FLEESON & BAXTER, of the vaudeville stage, in a
musical satire.
435 FLEESON & BAXTER, in "Song Pictures.” a review
of popular melodies with Miss Baxter at the piano.
2581 FLIPPEN, JAY C., musical comedy and vaudeville star,
in a fast comedy skit. "The Ham What Am.”
466 FLONZALEY QUARTETTE, world's foremost stringed
instrument ensemble, now disbanded, playing Mendels-
sohn’s "Canzonetta” and Pochon’s "Irish Reel.”
467 FLONZALEY QUARTETTE, famous stringed ensemble,
playing Borodin's "Nocturne” and Mozart's "Minuet.”
2281 FLORENTINE CHOIR, Italy’s greatest ensemble of
choral voices, singing "Adoramus te Christe” and the
"Toreador Song” from the opera, "Carmen.”
2282 FLORENTINE CHOIR, oldest choral organization in the
world— more than 800 years old — singing "Ninna, Nan-
na” and "Santa Lucia Luntana.”
2839 FOLSOM, BOBBY, musical comedy actress in "A
Modern Priscilla,” contrasting the Puritan Priscilla and
the same girl today.
788 FOLSOM, BOBBY, in “Typical Types”; Ziegfeld beauty
in songs and imitations.
3238-39 FORD. HARRISON, in ‘‘The Flattering Word,” two
reels of clever comedy by George Kelly.
557 FORD, SENATOR, famous humorist and after-dinner
speaker, in an original monologue.
973 FORD, WALLACE, in "Absent Minded,” comedy of an
absent-minded youth.
2819 FOX, ROY, the whispering cornettist, in three selections
and two band numbers.
828 FOX. HARRY, & HIS SIX AMERICAN BEAUTIES.
Musical comedy star and six chamber maids in a trav-
esty on the modern chorus girl.
829 FOX, HARRY, & BEE CURTIS, in "The Fox and the
Bee"; clever chatter songs and a dance interlude.
2575-76 FOY, EDDIE, & BESSIE LOVE, in a clever playlet
of back-stage life, "The Swell Head." starring, the
famous stage clown and the screen leading woman.
2579 FOY FAMILY. THE, in "Foys for Joys,” a satire on
talking motion pictures, with Eddie Foy's family, di-
rected by Bryan Foy.
2580 FOY FAMILY, THE. in "Chips of the Old Block."
presents the children of the famous comedian, Eddie
Foy, in songs and dances and a monologue by Eddie
Foy, Jr.
2705 FRANKLIN. IRENE, famous American comedienne, sup-
ported by Jerry Jamigan. in three of his songs.
777 FRANKLIN, IRENE, stage artist, in a duo of song
characterizations.
2271 FREDA & PALACE, in "Bartch-a-Kalloop,” their na-
tionally famous vaudeville act. Comic antics and songs.
625 FREEMAN SISTERS, "Sunshine Spreaders from Roxy’s
Gang.” in popular selections with piano and ukulele.
2791 FRIGANZA. TRIXIE, stage and variety star, in "My
Bag o' Trfx,” with two songs.
939 FRISCO, JOE. in "The Benefit,” comedy — three songs.
445 FROOS. SYLVIA, "The Little Princess of Songs,” child
vaudeville headliner, in three songs.
446 FROOS, SYLVIA, olever child entertainer, in three songs.
G
2188 GABY, FRANK, popular ventriloquist, in "The Tout,”
a skit of comedy moments at the race track.
610 GALE BROS., juvenile comedians, in fast dancing and
song.
3825 GARON, PAULINE, in ‘‘Letters,” a comedy of wife vs.
stenographer.
3336 GENTLE, ALICE, grand opera soprano, singing “Haba-
nera.” from “Carmen.”
2132 GIBSON, HOOT, TRIO, the Hawaiian Serenaders en-
gaged by Hoot Gibson, screen star, to play at his ranch
on ukuleles and steel guitars.
414 GIGLI, BENIAMINO, famous Metropolitan opera tenor,
in scenes from Act II. of Mascagni’s opera, “Cavalleria
Rusticana.”
415 GIGLI. GORDON, TALLEY AND DE LUCA, in the
Quartet from "Rigoletto.”
498 GIGLI, BENIAMINO, celebrated tenor, in four songs in
English, French, Spanish and Italian.
499 GIGLI. BENIAMINO, AND MARION TALLEY, in the
duet, "Verranno a Te Sull'Aura.”
517 GIGLI, BENIAMINO, in selections from Act II. of
Ponchielli’s opera. "La, Gioconda.”
518 GIGLI & DE LUCA, in a scene from Act I. of Bizet's
opera, "The Pearl Fishers,” accompanied by the Vita-
phone Symphony Orchestra.
2260 GILBERT, MASTER, sensational child artist from
vaudeville, in an unusual routine of songs and dances.
2838 GILLETTE, BOBBY, famous banjoist from the variety
stage, assisted by Doris Walker, radio and stage artist,
in four selections.
2107 GIVOT, GEORGE, PEARL LEONARD AND NINA
HINDS, "The College Boy” and "The Melody Girls,”
in popular songs.
480 GLANVILLE, RUTH, America’s premiere saxophonist, in
three selections.
3829 GLASS, GASTON, in "South Sea Pearl.” a Technicolor
romance of the South Seas, with Charlotte Merriam.
704 GOLDIE, JACK, in "The Ace of Spades,” a fast singing
and chatter act, with the variety headliner in blackface.
832 GOTHAM RHYTHM BOYS, kings of harmony, in three
songs, directed by Murray Roth.
2670 GOTTLER, ARCHIE, famous song writer, in a medley
of the songs which have made him celebrated.
562 GOULD, VENITA, famous impersonator of stars, in
impersonations of four stars in some of their songs.
2746 GREEN, JANE, & CO., in "Singing the Blues.” The
Broadway star in three numbers. Directed by Bryan Foy.
2750 GREEN, JANE, "The Melody Girl,” in three songs.
825 GREEN, CORA, the famous Creole singer, in three
negro songs.
880 GREEN, EDDIE, & CO, of "Hot Chocolates,” a Broad-
way negro musical comedy, in "Sending a Wire.” a
comedy skit.
3719 GREENWAY, ANN, in "And How,” a tuneful singing
and dancing show in Technicolor.
2600 GREY, ANN, and her boy friends, in five songs. Miss
Grey is a popular radio artist.
985 GROGAN, OSCAR, exclusive Columbia recording artist,
in "Footnotes,” a snappy song and dance number.
3278 GUZMAN, ROBERTO, Mexican tenor, in "The Military
Post,” sings two songs, with a picturesque background
in Technicolor.
3279 GUZMAN, ROBERTO, sings "La Paloma” and "Te
Quiere” in "A Spanish Fiesta.” filmed in Technicolor.
H
392 HACKETT, CHARLES, tenor of Chicago Civic Opera
Co., in two solos from "Rigoletto” — "Questa O Quella"
and "La Donna E Mobile.”
552 HACKETT, CHARLES, noted tenor, sings "Song of the
Nile,” by Cadman, and the "Song of India,” by
Rimsky-Korsakow.
2379 HACKETT, CHARLES, noted tenor, assisted by Joyce
Compton, in two numbers, "Who Is Sylvia?” and "Ser-
enade.”
890 HACKETT, CHARLES, in two numbers, "I Looked Into
Your Garden” and "I Heard You Singing.”
916 HACKETT, CHARLES, in a concert recital of two
numbers, with Solon Albertini at the piano. He sings.
"II Mio Tesoro Intanto” and "O Paradiso.”
899-900 HACKETT, CHARLES, sings two scenes from
"Faust,” assisted by Chase Baromeo.
2319 HAINES, ROBERT, noted stage star, in "Ten Min-
utes.” a gripping drama of a prisoner in the death cell.
2269 HALEY & McFADDEN, musical comedy and vaudeville
headliners, in "Haleyisms,” witticisms and wise-cracks.
835 HALL, BILLY (SWEDE). & CO., in "Hilda.” Hall
and his burlesque characterization of a Scandinavian
chamber-maid.
873 H ALLIGAN, WM. & MARY MULHERN, in "Some-
where in Jersey,” a comedy directed by Bryan Foy.
863 HALPERIN, NAN, noted star of stage and variety, in
comic character songs. Directed by Murray Roth.
740 HAMPTON. HOPE, screen and opera star, in the fourth
act of Massenet's opera. "Manon.”
536 HAPPINESS BOYS (Billy Jones and Ernest Hare), sing
four popular songs.
537 HAPPINESS BOYS, favorite radio stars, in four new
songs.
986 HARDIE, RUSSELL, the hit of the "Criminal Code,”
in a one -reel drama titled "The No -Account.”
2262 HARRINGTON SISTERS, from the "Passing Show.” in
a garden of songs.
783 HARRIS & RADCLIFFE, colored comics, in "At the
Party,” with two songs.
2757 HARRIS, VAL, & ANN HOWE, in “Fair Days.” Val
Harris is a noted "rube” comedian.
2758 HARRIS, VAL, & ANN HOWE, in a comedy sketch,
"The Wild Westerner.”
769 HAVEL. ARTHUR. & MORTON, of the musical comedy
stage, in a peppy playlet with song9. "Playmates.”
761-2 HAYAKAWA, SESSUE, & CO., in a two-reel dra-
matic playlet, "The Man Who Laughed Last.”
2762 HAYNES, MARY, in her original sketch, "The Beauty
Shop,” with songs.
192 HAYS, WILL, President of Motion Picture Producers
and Distributors of America, in an address welcoming
Vitaphone to the motion picture industry.
512 HEARST NEWSPAPER RADIO KIDS, popular radio
youngsters in a song recital.
774 HEATHER, JOSIE, character comedienne, in three songa.
3413 HENDERSON, DICK, in "The Music Shop,” a recital
of snappy songs.
3280 HENDERSON. DICK, famous vaudeville comedian, in
"At the Church Festival,” a peppy recital of songs and
933 HENLERE, HERSCHEL, "The Madcap Musician.” in a
musical novelty.
2517-18 HERBERT, HUGH, character comedian, in a sketch
of married life, "The Prediction.”
2578 HERMAN. AL, blaokface comedian, in two songs.
715 HILLBILLIES, THE ORIGINAL, novel musical num-
bers by players from the North Carolina hills.
760 HITCHCOCK, RAYMOND, noted musical comedy star,
in a monologue, "An Evening at Home with Hitchie.”
2110 HJLAN’S BIRDS, "Cockatoos at their Best,” an un-
usual bird act. Directed by Bryan Foy.
2753 HOLLINGSWORTH & CRAWFORD, in a playlet of
family life, "Bedtime.”
954 HOLTZ, LOU, in "Idle Chatter,” a hilarious mono-
logue by famous Broadway comedian.
763 HORLICK, HARRY, & GYPSIES, popular radio group,
in five songs.
2237 HORTON. EDWARD EVERETT, noted stage and screen
star, with Lois Wilson, in a playlet," Miss Information.”
2596 HOWARD, JOSEPH E., composer of musical comedies,
in a recital of his own songs.
349
543
572
722-
750
972
2837
850
2180
867
2247
2264
HOWARD. LORRAINE, & FLORENCE N EWT(
"Wedding Bells,” a song burlesque of modem
mony.
HOWARD. WILLIE & EUGENE, musical comedy
in a comedy sketch titled “Between the Acts
Opera.”
HOWARD. WILLIE &. EUGENE, stage stars,
comedy sketch, "Pals.”
HOWARD. WILLIE & EUGENE, in a comedy
with songs.
■23 HOWARD, WILLIE & EUGENE, in “The
Makers,” a two- reel comedy directed by Bryan F<
■51 HOWARD, WILLIE & EUGENE, in a dr
playlet, “My People,” directed by Bryan Foy.
HOYT, WAITE, & J. FRED COOTS, the boy wot
baseball, in "A Battery of Songs.”
HUGHES &. PAM, in "The Fall Guy, a sketch in
Ray Hughes sings and does his comedy falls.
HUNTER, FRANK, & CO., in "Moving Day,” a
edy, with the well-known Broadway merrymaker.
HURLEY, PUTNAM & SNELL, popular song ti
jazz and comedy songs.
HURST & VOGT, vaudeville players, in a comec
entitled "Before the Bar.”
HYAMS & MclNTYRE, stage and screen players,
short satire. "AH in Fun.”
HYMAN. JOHNNY, in "Playing Pranks with Wei
in which he writes words, breaks them into sylla
*
2572 INGENUES. THE, girls’ orchestra from Ziegfeld 'c
lies," in four numbers.
2573 INGENUES. THE, five orchestra selections.
2555 IRWIN. CHARLES, "the debonair humorist" of
stage, in a comedy monologue.
J
3359 JANIS. ELSIE, musical comedy star, in four d
pomilar songs.
901 JANS & WHALEN. "Two Good Boys Gone Wroi
presentation of spicy songs, tricky steps, and irre I
ble wit.
534 JESS EL. GEORGE, in a comedy monologue and
"A Few Minutes with George Jessel."
355 JESSEL, GEORGE, stage star, in a comedy mom
"At Peace with the World."
535 JESSEL. GEORGE, in a comedy skit, "A The
Booking Office."
566 JEMIMA. AUNT, "the original funny flour-maker.’
Art Sorenson at the piano, in five songs.
869 JOHNSTON. GRACE, and the Indiana Five in
and orchestra selections, directed by Murray Roth
735 JUNE, English musical comedy star, in two son;
K
..
560 KAUFMAN, IRVING & JACK, harmony songste
three selections.
2849-50 KEANE, ROBERT EMMETT, stage star, in a r let
"Gossip.” ifl
921-22 KEANE, ROBERT EMMETT, & CLAIRE Vlj
NEY, in "Room 909.” a comedy of humorous situ:
and flip cracks. (i
907 KEATING, FRED, in "Illusions”; the famous ms,
performs some of his adept magical feats.
2650 KJERULF’S MAYFAIR QUINTETTE, consist!] fl
three harpers, violinist and a vocalist, in three mral
826 KLEE, MEL, known as "The Prince of Wails I
blackface monologue and song, directed by Murray >
981 KNAPP, EVALYN, in "System,” a humorous sat «
modern business methods.
515 KOUNS, NELLIE & SARAH, concert sopranos. £ ini
"La Paloma” and "Swiss Echo Duet.” . I
847 KRAFT & LA MONT, rope thrower and his partE ii
“Rarin’ to Go.” Director, Murray Roth.
2737 KREMER & BOYLE, stage comedians, in a skit, dl
Chatter.” fl
475 KREMER, ISA, famous interpreter of ballad an ‘oil
songs, in three numbers. ifl
984 KUZNETZOFF AND NICOLINA, popular concert sal
in "A Russian Rhapsody,” four songs.
904-905 LA HR. BERT, in "Faint Heart.” Two re 4
fast and furious comedy.
702 LAMBERT, EDDIE, famous concert pianist, iE ou
selections.
3895-96 LANE, LUPINO, in "Evolution of the Dance” wo
reel Technicolor revue.
915 LANG &. HEALY, in "Who's Who,” riotous com;.
739 LA RUE, GRACE, musical comedy star, in two sis.
2250 LA VALLES, THE, in a Spanish serenade, a gn c
Spanish songs. fl
2150 LEE KIDS, the famous movie children, Jane and *tli
erine. Two songs.
611 LE NARR, ADELE, "the wonder kid in vaude e.1
singing and dancing.
472 LEWIS. BERT, Broadway comedian, in three soi
473 LEWIS, BERT, new selections of three comic sot ;
2708 LEWIS, FLO, Broadway comedienne, in a hui ou
sketch. "Give Us a Lift.”
2868 LEWIS, JOE, night club favorite, in four songs. I
383 LEWIS, MARY, grand opera star, singing "Dixie Ml
"Carry Me Back to Old Yirgiiiny,” with male »ru
singing "Swing Along, Sue.”
2234 LEWIS, MITCHELL, stage and screen star, in ; Ira
matic playlet, "The Death Ship.”
2591 LIGHTNER, WINNIE, musical comedy and screen M
in three comic songs.
2592 LIGHTNER, WINNIE, "Broadway’s Tomboy,” in in
of her inimitable comedy songs.
2310 LIPTON AND TERRILL. Five song numbers,^
Lipton imitating all kinds of musical instrumen j |
3300 LITTLE BILLY, in "The Head of the Family.” c ed
behind the scenes of a traveling circus. The most 1 cu
midget in the leading role.
3800-01 LITTLEFIELD, LUCIEN, "The Potters” in "(ill
a Raise,” adapted from J. P. McEvoy's new P«
stories. . H
3827-28 LITTLEFIELD, LUCIEN, "The Potters,” the on
of the J. P. McEvoy newspaper stories, "At Home.'
3881-82 LITTLEFIELD, LUCIEN, "The Potters” in on
in Oil,” third of the series.
3983-84 LITTLEFIELD, LUCIEN, "The Potters” in "PM
a Vacation.”
4009-10 LITTLEFIELD, LUCIEN, "The Potters” in Bi
Money.” This time Pa Potter is the third in wW
triangle.
968 LOBO — the dog of dogs, in a flash novelty.
3931 LODER, LOTTI, in “Loney Gigolo.” "The Gir
Vienna" in a gorgeous Technicolor flash.
792 LOFTUS, CECILIA, noted stage star, in "Famoi to
personations.”
532 LOOMIS TWINS, vaudeville child entertainers. Id ire
songs.
fray 31, 1930
FILM BUYER SECTION
19
2i -6 LOVE, BESSIE, AND EDDIE FOY. in a two-reel
, comedy playlet, "The Swell Head.”
2; LOVE, MONTAGU, stage and screen star, in "Character
Studies.”
2f LOWRY, ED, "the happy jester,” in three song selections.
2( LYDELL AND HIGGINS, in their popular rustic act,
"A Friend of Father's.”
r. LYONS, AL, AND FOUR HORSEMEN, introducing the
noted accordionist and his three accompanists in "Mu-
sical Melange.”
LYONS, JIMMY, varieties “general of hilarity,” in an
I amusing monologue on war and statesmen.
LYONS, JIMMY, in a monologue packed with satire.
LYTELL, BILLY, AND TOM FANT, in "Two of a
Kind.” Song and dance.
M
MAC GREGOR, BOB, radio Scotch comedian, in comedy
monologue and songs.
MAC GREGOR, KNIGHT, musical comedy and concert
baritone, in three songs, including “On the Road to
Mandalay.”
MACK AND PURDY, variety headliners, in a parade
of fast chatter, “An Everyday Occurrence.”
IMARCELLE, MISS, singing southern syncopated songs.
Director, Bryan Foy.
MARLOWE AND JORDAN, English music hall favorites,
1 in “Songs and Impressions.”
7 MARSHALL, S. L., & THREE BAD BOYS, the “silver
voiced American soprano” and “the Hollywood enter-
tainers,” in three songs, directed by Bryan Foy.
MARTINELLI, GIOVANNI, famous tenor of Metropol-
itan Opera Co., singing an aria, “Vesti la Giubba”
from “I Pagliacci.”
MARTINELLI, GIOVANNI, grand opera star, singing
“Celeste Aida” from Verdi's opera, “Aida.”
MARTINELLI & JEANNE GORDON, in a scene from
Act II. of Bizet's “Carmen.”
MARTINELLI, GIOVANNI, assisted by D'Angelo, basso,
in a duet from Act TV. of the opera, “La .Tuive.'*
MARTINELLI, GIOVANNI, in the aria, “Va Prononcer
Ma Mort” from Act IV. of the opera, “La Juive.”
MARTINELLI, GIOVANNI, in selections from “Mar-
tha,” assisted by Livia Marracci, soprano.
< MARTINELLI. GIOVANNI, in arias from “II Trovatore.”
assisted by Livia Marracci.
MARTINELLI, GIOVANNI, singing “Celeste Aida.”
from Verdi's opera, “Aida,” assisted by Adam Didur.
, basso.
MARTINELLI, GIOVANNI, in the prison scene from
Gounod’s “Faust.”
2 MAUGHAN, DORA, star of the English music halls, in
‘The Bad, Bad Woman.” She sings three songs.
: MAUGHAN, DORA, in song impressions, assisted by
Walter Fehl, tenor.
MARVIN, JOHNNY, musical comedy and phonograph
star, in four popular songs.
MASON, HOMER, AND MARGUERITE KEELER, in
“Money, Money, Money,” a hilarious comedy of a
too -rich pair.
MAY, JOE, AND DOROTHY OAKS, in “A Perfect
j| Understanding.” an offering of snappy jokes and songs.
2' MAYER & EVANS. “The Cowboy and His Girl,” in a
new selection.
MAYER & EVANS, in a comedy skit with songs.
MAYHEW, STELLA, musical comedy star, in songs.
MAYOR, LEW, in “Gym Jams,” a novel exhibition by
the ace juggler.
2) McAVOY, MAY, screen star, in a comedy, “Sunny
I California,” with Richard Carle in the cast.
»! MclNTOSH, BURR, stage and screen star, in his own
dramatic playlet, “Non- Support.”
! McKAY AND ARDINE, popular variety team, in a fast
comedy, “Back from Abroad.”
,1 McKEE, MARGARET, the famous whistler, in a whist-
ling and singing number.
!|i McLALLEN, JACK AND SARAH, in a wise-cracking
skit, “Oh. Sarah.”
\ MeLEOD, TEX, premiere rope spinner, in a singing and
: lariat-throwing act.
5 MERLE TWINS, syncopating songsters, in three popular
_ numbers.
2! MEYERS AND HANFORD, “The Arkansas Travelers,”
Iin barefoot dancing and down- south songs.
I MIDDLETON, CHAS. B., in “The Frame." a gripping
crook drama.
) MIDDLETON, CHAS. B., in “Christmas Knight.” a
novel drama with a powerful punch.
2; MILJAN. JOHN, screen star, in a comedy sketch with
songs, “His Night Out.”
\ MILLER AND FARREL, popular entertainers with
mandolin and miniature piano, in three selections.
> MILLER AND LYLES, negro comedians, in a comedy
j skit, “They Know Their Groceries,” directed by Bryan
Foy.
) MILLER AND LYLES, in a comedy skit with song.
“Harlem Knights.”
I MILLER AND LYLES, in “The Midnight Lodge,” a
comedy sketch with a song.
I MILLER, EDDIE, “The One Man Quartette,” one man
| singing a quartette arrangement of popular songs.
) MONTGOMERY, HARRY. “The Humorologist,” present-
ing a comedy of words in monologue.
) MOORE, FLORENCE, & LT. GITZ RICE, “Broadway
1 comedienne and soldier-composer,” in two songs.
1 MOORE, CLARENCE, presenting “Lobo— the Dog of
1 Dogs,” in an exhibition of canine intelligence,
il MORAN, EDDIE. AND HIS ORCHESTRA, “Shake It
Up,” in a snappy offering of three popular songs.
7 MORAN. POLLY, screen comedienne, in a monologue
I with songs.
> MORGAN, JIM AND BETTY, vaudeville headliners, in
I “Songs As You Like Them.”
S;* MORGAN, PHIL. AND HEINE CONKLIN, in “Duck-
ing Duty,” a comedy skit of doughboy life.
2) MORRISON, ALEX, famous trick golfer, and a clever
comedy act, “Lessons in Golf.”
5 MORRISSEY AND MILLER, popular vaudeville team,
in “The Morrissey and Miller Vitaphone Revue.”
ill MORRISSEY AND MILLER NIGHT CLUB, a varied
1 revue with songs and monologue.
) MOSCOW ART ENSEMBLE, famous group of Russian
i singers in New York, in a dancing and singing offering.
“A Russian Wedding Celebration.”
1 MO ULAN, FRANK, musical comedy star, in three songs.
J|5 MOUNTED POLICE QUINTETTE, offering characteristic
songs in “The Northern Patrol.”
3 MULHERN, MARY, AND WM. HALL! GAN, in a com-
I* edy skit, “Somewhere in Jersey.” Directed by Bryan
Foy.
1 MURRAY AND LA VERE, accordionist and girl imi-
tator. in songs and accordion solos.
9 MURRAY, JOHN T. & VIVIEN OAKLAND, screen and
fl stage players, in “Satires.”
I 9 MURRAY, JOHN T., & VIVIEN OAKLAND, in a bur-
L lesque murder trial, “The Hall of Injustice.”
•3 MURRAY. JOHN T., & VIVIEN OAKLAND, in a
b comedy skit, “Who 'Pays.”
U5 MUSSER, CLAIR OMAR, world’s foremost marimbaph-
i ; onist, in three selections.
N
2190 NAVARRA, LEON, talented piano player, in classical
and jazz tunes.
2116 NAZARRO. CLIFF, AND TWO MARJORIES. Nazarro
gives a number of piano selections, while the Two
Marjories sing negro spirituals.
719 NEAL SISTERS, vaudeville headliners, in a singing act,
“Blondes That Gentlemen Prefer.”
2548 NELSON, EDDIE, AND COMPANY, in a comedy skit,
“Stop and Go.”
2296 NEWELL, BILLY AND ELSA, “Those Hot Tamales”
of vaudeville, in a comic song number.
2766 NEWHOFF AND PHELPS, variety favorites in an
original sketch with songs, “Cross Words.”
870 NICHOLS, “RED,” & HIS FIVE PENNIES, in three
samples of shivering syncopation.
2662 NORMAN, KARYL, the famous “Creole Fashion Plate,”
in “Types.” He gives his famous female impersona-
tions, and sings.
2663 NORMAN, KARYL, in “Silks and Satins.” further
female impersonations and songs.
2756 NORTH, JACK, banjo wizard, in “The Ban-jokester.”
2707 NORWORTH, JACK, stage and variety matinee idol, in
three songs.
787 NORWORTH, MR. & MRS. JACK, in “Odds and
Ends,” peppy patter, with several of Norworth's songs.
2289 NOTRE DAME GLEE CLUB, popular collegiate glee
club; semi-classical and collegiate songs.
O
349 OAKLAND. VIVIEN, AND JOHN T. MURRAY, stage
and screen players, in “Satires.”
889 OAKLAND AND MURRAY, in a burlesque murder
trial, “The Hall of Injustice.”
3873 OAKLAND AND MURRAY, in “Who Pays,” a comedy.
429 OAKLAND, WILL, popular radio tenor, in three selec-
tions.
430 OAKLAND, WILL, in four songs.
2607-08 OBER, ROBERT, stage and film star in a two-reel
playlet, “A Regular Business Man.”
842 O'BRIEN, NEIL, AND JAMES J. CORBETT, famous
minstrel and the former heavyweight champion, in com-
edy chatter.
807 O’CONNELL, HUGH, in a newspaper playlet, “The
Familiar Face.”
838 O’CONNELL, HUGH, in a newspaper comedy, “The
Interview.”
895 O’CONNELL, HUGH, in third newspaper series, “Dead
or Alive.”
978 O’CONNELL, HUGH, in “Find the Woman,” another
of the newspaper series comedy.
553 OHMAN AND ARDEN, “the piano duetists,” in three
selections.
3781 O’MALLEY, PAT, in “The People Versus,” dramatic
playlet.
2119 O’NEIL AND VERMONT, famous blackface comedians,
in two songs.
2710 ORTH, FRANK, in “Meet the Wife,” an original one-
act play.
950 OSTERMAN, JACK, in “Talking It Over,” male vocal
two songs.
P
2246 PAD DEN, SARAH, stage star, in “The Eternal Bar-
rier,” a dramatic monologue.
2268 PA ODEN, SARAH, in a playlet entitled “Souvenirs.”
746 PAINTER, ELEANOR, musical comedy star, in three
songs.
794 PALM BEACH FOUR. Night Club Quartet, in songs.
3674-75 PANGBORN, FRANKLIN, in “Poor Aubrey,” com-
edy playlet based on the play, “The Show-off.”
3942-43 PANGBORN. FRANKLIN, in “Reno or Bust,” a
two-reel farce comedy.
2883 PARAGONS, THE, in an atmospheric presentation with
songs, “In the Tropics.”
928 PAULO, PAQUITA & CHIQUITA, in romantic tunes
of Spain and Mexico.
2103 PEABODY, EDDIE, in “Banjomania.” Five selections.
2539 PEABODY, EDDIE, banjoist, and his partner, Jimmie
Maisel, in “In a Music Shop.”
2560 PEABODY, EDDIE, king of banjo players, with his
partner, Jimmie Maisel .in five selections.
3641 PENNINGTON, ANN, in “Hello. Baby.” “Technicolor
flash.
940 PERFECT, ROSE, in “The Girl With the Golden
Voice,” prima donna of George White’9 Scandals; sings
three songs.
815 PETERSON, CHARLES C., billiard champion, in an
exhibition of fancy shots.
917 PICON. MOLLY, comedienne. Two songs.
3816 PLANTATION TRIO, in “The Land of Harmony.” Four
songs.
2320 POLICE QUARTET, four singing cops from Hollywood,
in four selections.
2554 POLLARD, DAPHNE, English comedienne, in an act
for which she is internationally famous, “Wanted — a
Man.”
2567 POLLARD. DAPHNE, English comedienne, in a comedy
sketch, “Cleo to Cleopatra.”
3800-01 POTTERS, THE, in “Getting a Raise. ” first of the
Potters series adapted from the J. P. McEvoy newspaper
stories.
3827-28 POTTERS, THE, in “At Home,” second of the
Potters series adapted from the J. P. McEvoy newspaper
stories.
3881-82 POTTERS, THE, in “Done in Oil.” third of the
Potters series adapted from the J. P. McEvoy newspaper
stories.
3983-84 POTTERS, THE, in “Pa Gets a Vacation,” fourth
of the Potters series adapted from the J. P. McEvoy
newspaper stories.
4009-10 POTTERS, THE, in “Big Money,” fifth of the
Potters series adapted from the J. P. McEvoy newspaper
stories.
841 PRICE, GEORGIE, stage star in “Don’t Get Nervous.”
Two songs.
2106 PRIOR. ALLAN, Australian tenor, musical comedy
star, in two songs.
2101 PULLMAN PORTERS, THOSE, “Kings of Harmony,”
in a selection of songs.
2128 PURSELL, JUNE, “Hollywood's radio girl,” in three
songs.
Q
2574 QUILLAN, EDDIE, AND FAMILY, in “A Little Bit of
.Everything.” Two songs.
R
524 RAISA. ROSA, & GIACOMO RIMINI, in a duet from
Act IV. of Verdi's ”11 Trovatore.”
2545 RAISA. ROSA, opera star, in two popular pieces,
"Good-bye” and "Eli Eli.”
2546 RAISA, ROSA, singing "Plaisir d'Amour” and "La
Paloma.”
2900 RANGERS. THE, in "After the Ronnd-Up.” a oowboy
carnival with songs.
3335 RATOFF. GREGORY, in "For Sale.” Comedy.
2358 RAWLINSON, HERBERT, screen star in a monologue.
530 RECORD BOYS. THE, "the radio winners,” presenting
popular and comedy songs.
531 RECORD BOYS, THE. in a second group of popular
and comedy songs.
2748 REDMOND & WELLS, in "The Gyp,” a satire on fake
fortune telling.
2628 REGAN, JOSEPH. America’s foremost Irish tenor, in
three songs.
980 RENNIE, JAMES, in "Two Hounds of Love." Comedy
of a scrappily married stage pair.
482 REVELERS. THE. radio and phonograph artists, in
three harmony numbers.
483 REVELERS, THE, radio and phonograph artists in
three harmony numbers.
2243 RICE, FANNY, vaudeville headliner, in character songs.
519 RICE, LT. GITZ. AND FLORENCE MOORE, in comedy
monologue and songs.
2279 RICH, IRENE, screen star, in dramatic playlet. 'The
Beast.”
2368 RICH, IRENE.
Kindly Light.”
4033 RICH. LILLIAN, in "The Eternal Triangle." Novel
playlet.
2270 RICHARDSON. FRANK, the
program of popular song hits.
2329 RICHARDSON, FRANK, in 1
em tunes.
3799 RICHMOND. WARNER, in
playlet of a trio of circus dare-devils.
2248 RICKARD, VERNON, in "The Hunt,'
hunting songs.
2277 RICKARD. VERNON, in "In the Mines.” Rickard and
the Black Diamond Four in a selection of songs.
415 R1GOLETTO QUARTET, from "Bigoletto." with Ben-
iamino Gigli, Jeanne Gordon, Marion Talley, Giuseppe
De Luca.
524 RIMINI, GIACOMO. & ROSA RAISA, opera stars, sing-
ing duet from Act. IV. of Verdi's opera, II Trovatore.
2267 RIN-TIN-TIN. dog star of the films and his master.
Lee Duncan. Binty performs some of his tncks. flash-
backs showing scenes from some of his pictures.
813 ROBERTSON, GUY, in "Highwater." a song-poem or
the southland.
■ light comedy satire, "he
playlet by Jack Lait, “Lead.
“joyboy of song,” In a
program of varied mod-
■•Vengeance." Dramatic
offering several
in his popular vaudeville comedy.
singing quartet, with
Two numbers.
2550 ROGERS. CHARLES,
Movie- man.”
2541 ROGERS. CHARLES.
"The Ice-man.”
420 ROLLICKERS. THE. harmony
piano accompaniment.
421 ROLLICKERS. THE, harmony quartet.
516 ROSELLE & MACK, songs and dances.
558 ROSENBLATT. CANTOR. JOSEPH, most famous _ singer
of Hebrew chants, singing Omar Rabbi Elosor.
2203 ROSENBLATT, CANTOR. JOSEPH, and male choir.
910 ROSEN E R^ GEORGE, in "The Fallen Star.” Drama.
2348 R 'oWLAN AD E LE, 'ST.sfnger and musical comedy
star in “Stories in Songs.
2539 RUBIN. BENNY, stage comedian, in monologue and
?7 9ft RUBIN I JAN. violin vertuoso, assisted by Vernon
Rickard ’Irish tenor, and Mona Content, in three songs.
2568-69 RUGGLES. CHARLES. & CO., stage star, m a play-
726 RYAN ' 'dOROTHY. & ROSETTE, in a charming song
874 RYANMiCOLEnTTAMel&V DUKE YELLMAN. in "Sons-
998 RYAN. BeH *4 SeNRIeTtE^LEE. in "Websterian
students.” Comedy.
2160 SABIN. FRANK & TEDDY, vaudeville headliners, in
SANDERSON “gJU LI A. & FRANK CRUMiT .famous
,33ffi comedy team/ in a song program. "Words of
919 SANTLEY, ZELDA. in "Little Miss Everybody." Six
424 SCHEPP. REX, famous banjoist, in a program of his
745 SCHMELING?' MAX. German heavyweight champion.
379 SaM opera star. Sto8S
52,
dances, Mozart's Minuet and Beetnoven s
796 SEDLEY ROY & HIS NIGHT CLUB REVUE; catchy
7 times peppy dancing and rollicking comedy.
548 SEELEY .^BLOSSOM, stage and variety star, in a pro
495 SEGA I? VIVIENNE, & JOHN CHARLES THOMAS
musical comedy star and the American hantone, in
‘•win Ymi Remember Mie? '» from M^aytime.
2814 SERENA0DERes?eTHE. in red hot comedy, presenting a
double quartet of male voices Ttn.mmels ” in
2686 SHAW & LEE, known as the Beau Brummels, in
713 SH ELLEY, FRANCES, leading lady of "Bain or Shine.
819 SILK? FRANK X., burlesque tramp comedian, in a
846 SHELLEY “FRANCES, AND FOUR ETON BOYS, stage.
846 radfo aid night club entertainer assisted by a male
quartet in three songs. Directed by Murray Roth.
752 SINCLAIR &. LA MARR. two wise-cracking ladies from
463 SI SSL E 1( & UB LAK E, 'international stars of syncopation,
464 SI SSL E i'^BLAKE, well-known song writers and en-
tertainers, in their version of the Big It >^ae
302 SMECK ROY. “the wizard of the strings, in -tJJ-S
Pastimes.” popular solos on Hawwian g^tar and uMel ^
394 SMITH, JACK, the whispering baritone of ladio ana
vaudeville fame, in comedy and popular songs.
817 SMITH, KATE, songbird of the South, singing two
2109 SNOWDEN. CARQLYNNE, & CO., in “colored synco-
nation ” "with dance orchestra. ......
438 SPALDING. ALBERT, renowned American violinist
plays Chopin's "Nocturne No. 12 in G Major and
Franz Schubert's "Hark, Hark, the Lark. ,. ,»
439 SPALDING. ALBERT, two violin solos, Gypsy Airs,
bv Sarasate, and "Souvenir.” by Drdla.
861 SPALDING, ALBERT, playing Ms ovm composition,
"Alabama,” and Chopin's “Valse in G Flat.
798 SPALDING, ALBERT, playing Mozarts Minuet in
D," and Kreisler’s "Leibesfreud.''
797 SPALDING ALBERT, plays on the violin Ave Maria
and “Waltz in A.” .
799 SPALDING, ALBERT, in two sparkling violin solos.
“Traumerei” and “Romanza Andaluza.” .
800 SPALDING, ALBERT, great American violinist, playing
20
FI LM
BUYER SECTION
Nay 31, I9|
484 STANBURY & GAMBARELLI. “the Doug and Gamby”
of the Roxy Gang, in a program of songs and dance.
861 STANBURY. DOUGLAS, & HIS VETERANS, singing
“I’m Marching Home to You.”
918 STANBURY. DOUGLAS, in “Pack Up Your Troubles,”
singing five numbers.
714 STANLEY & GINGER, a variety song and dance team,
in “A Few Absurd Moments.”
2586 STANTON. VAL & ERNIE, variety and musical comedy
comedians, in a comedy sketch. “Cut Yourself a Piece
of Cake.”
2587 STANTON, VAL & ERNIE, in an act in which they
have appeared on the stage, “English as She Is Not
Spoken.”
2349 STOLL, FLYNN & CO., the jazz-mania quintet, in a
program of songs.
2783 STONE. IRENE, musical comedy star, in “Songs as
You Like Them.”
929 SUMMERS AND HUNT, in “Some Pumpkins.” Barn
dance. Two songs.
539 SUNSHINE BOYS, in a group of songs.
540 SUNSHINE BOYS, radio stars in a song program.
3334 SWEET, BLANCHE, in “Always Faithful.” Comedy
drama.
2544 SWOR. BERT, musical comedy star, in “Ducks and
Deducts.”
2543 SWOR. BERT, in his famous comedy sketch, “A Color-
ful Sermon.”
731 SYNCO. PETS, THE FOUR, lariety artists in a semi-
classical instrumental number, “Musical Moments.”
DE LUCA & GORDON, in quartet
comedy
“Sharp
415 TALLEY. GIGLI.
from “Rigoletto.”
499 TALLEY. MARION. &. BENIAMINO GIGLI, in a duet
from Act I. of the opera, “Lucia Di Lammermoor.”
/6/ TATE. HARRY, famous comedian of the London music
halls, in a laughable skit, “The Patent Office.”
754-55 TATE, HARRY, English comedian, in a
sketch. “Motoring.”
2666-67 TERRY. ETHEL GRAY, dramatic sketch.
Tools.”
481 THOMAS. JOHN CHARLES, American baritone, sing-
ing :he prologue to “I Pagliacci.”
493 THOMAS, JOHN CHARLES, baritone of the musical
comedy stage, singing “Danny Deever” and “In the
Gloaming.”
495 J. C., AND VIVIENNE SEGAL, in a duet,
I'll1!. Jou Remember Me?”, from “Maytime.”
827 THOMAS. QUINTETTE. NORMAN, in “Harlem Ma-
ma, negro songs and dances.
955 TIMBERG, HERMAN, in comedy songs and dances, in
“The Love Boat.”
2755 TIMBLIN AND RAYMOND, vaudeville headliners, in
of Aces.” Sing three songs.
3-BA ti MV LTn\./?,LI nV Jp, _"K,vival Day.” a colored comedy.
/84 TINY TOWN REVUE, 'Pageant of the Lilliputians,''
clever dancing and singing by midgets.
Gf-ARENCE, a negro tenor, in southern songs.
897-98 TOLER, SIDNEY, in a burlesque on the old time
melodramas, "In the Nick of Time."
936 TRAHAN, AL, vaudeville and musical comedy feature,
i?.. ''The Musicale,’’ songs and patter.
15(9?' BUDDY, marvel drummer in "Sound Effects."
Tr |GFMa!M Mpa mEALL' in “hot sonKS” and hr't Angers.
909 TRUEMAN. PAULA, m 'A Glimpse of the Stars,” in
03,Q /am°us Stage and screen stars.
2359 TUMANOVA, RENEE & CO., “three Russian gypsies”
tamous all over Europe, in a program of songs.
u
2/58 U LIS & CLARK, musical comedy stars, in a sketch
with songs, “In Dutch.”
S? .M£,Tv^auiJ.eville comedian, in “Lyrics of Life.”
503 UTICA JUBILEE SINGERS, negro spiritual singers, in
a program of Southern plantation songs.
395 VAN & SCHENCK. stage and vaudeville stars in a pro-
gram of songs.
465 VAN & SCHENCK, famous radio and stage stars ir
a group of popular songs.
804 VAR!'TY THREE THE (Babe. Bob & Jack Hauser),
-I-? ^Ue. Streaks of Rhythm,” songs and dances.
/,/ ^(,nLrJ. JAY' musical comedy tenor, in “A Journey ol
™ JJELIE. JAY. in a group of songs.
E LI E. JAY. in songs of love.
2815 VERNON. HOPE, variety star, in a group of foui
songs and imitation of violin sounds.
/09 VIOLINSKY, SOL. eccentric composer and vaudeville
star, who plays the piano and violin simultaneouslv.
Four selections.
W
2691 WALDRON, JACK, talented stage actor in a song
number , A Little Breath of Broadway.”
2418 WALTHALL, HENRY B., famous screen star — the Little
Colonel of the screen epic. "Birth of a Nation"— in a
dramatic playlet. “Retribution.”
3798 PayLOff*LL" HENRY B" in a crook drama, "The
721 WARD, FANNIE, perennial flapper of the English and
American stage, in "The Miracle Woman."
2148 WARD. SOLLY, vaudeville and stage headliner, in one
known comedy sketches, “At. the Partv ”
3740 WASHBURN, BRYANT, in “Christmas Knight.” a
novel drama.
3778 WASHBURN BRYANT, in a human interest drama,
Niagara Falls.”
3753 WATSON, BOBBY, in a Technicolor musical, “Contrary
Mary. J
3680 WATSON. BOBBY, in a domestic comedy, “Maid’s
Night Out.”
925 WATSON. FANNY & KITTY, in “Bigger and Better.”
harmonizing in popular song numbers.
2135 WATTS AND GILBERT, “the talking violin and blues
singer. Bobby Gilbert plays the violin, while Wade
Watts croons the blues.
570 WEBER AND FIELDS, famous musical comedy stars,
m Mike and Meyer.”
2145 WELLMAN AND RUSSELL, in the “Sweet Long Ago,”
a picturesque offering of colonial costumes and old-time
tunes and modem melodies.
2735 WELLS. GIL, popular blues singer, in three of his
latest songs.
1 WERRENRATH, REINALD. famous baritone, singing
'On the Road to Mandalay” and “Duna.”
365 WERRENRATH. REINALD. American baritone
.... Trail” and “Heart of a Rose.”
2189 WEST. PAT, & MIDDIES, syncopated blues players,
a lively program.
2919 WEST, ARTHUR PAT, in a singing atmospheric co
edy, “Ship Ahoy.”
singii
2318 WESTON & LYONS, in a “Bowery Bouncer and His
Belle.” Apache dances and songs.
821 WHEELER. BERT, stage star, in a comedy of theatrical
life, “Small Timers."
2689 WHITE. EDDIE, variety and musical comedy star, in
a monologue with songs, “I Thank You.”
741 WHITING AND BURT, in "Song Sayings,” an act
from the big time vaudeville circuit.
703 WHITMAN, FRANK, "the surprising fiddler,” who
plays his violin with a card, bottle or a bow. Four
selections.
2538 WHITMORE, DOROTHY, popular prima donna, in a
group of songs.
2113 WILDEY & SHEEHAN, radio and vaudeville artists, in
a group of songs.
573 WILLIAMS. FRANCES. “Broadway’s Queen of Jazz,”
in a group of songs.
882 WILLIAMS, ROGER, in “Moments of Mimicry,” di-
rected by Murray Roth.
2237 WILSON. LOIS, screen star, with Edward Everett Hor-
ton. in a comedy playlet. “Miss Information.”
2126 WONG, JOE, “Chinese Jazz Boy,” in a group of songs.
2129 WOOD. BRITT, in “The Boob and His Harmonica,”
an offering that is different.
979 WORK. MILTON C., famous international bridge ex-
pert. gives highlights and humors of the popular pastime.
Y
527 YACHT CLUB BOYS, a popular instrumental and vocal
group in a program of comedy songs.
528 YACHT CLUB BOYS, in four popular songs.
874 YELLMAN. DUKE, AND COLETTA RYAN, in “Song-
ology.”
928 YORKE AND JOHNSON, vaudeville stars and radio
artists, in a program of three songs.
z
876 ZA R DO, ERIC, AND GUIDO CICCOLINI. concert pian-
ist and new leading tenor, in three classic songs.
II — Playlets and Flash Varieties
A
973 ABSENT MINDED, with Wallace Ford, stage star, in a
riotous comedy skit.
2664-65 ACROSS THE BORDER, with Sarah Padden. stage
star in a thrilling, playlet. Directed by Bryan Foy.
2648-49 AIN'T IT THE TRUTH, a comedy of manners, in
two reels, written by Ralph Spence.
2677-78 ALIBI, THE, a stirring dramatic playlet in which
Kenneth Harlan, famous screen star, has the leading
role.
903 ALLEN’S. FRED. PRIZE PLAYLETS, with Fred Allen
in three of his original blackout sketches.
818 ALL GIRL REVUE, all- singing and all- dancing show
with four songs.
3289-90 ALL SQUARE, a highly dramatic playlet.
3334 ALWAYS FAITHFUL, with Blanche Sweet, screen
star, in a comedy drama.
2130 AMATEUR NIGHT, with William Demarest. noted
screen star. Comedy presenting the old time weekly
feature of amateur night.
3719 AND HOW. with Ann Greenway. A singing and danc-
ing show in Technicolor.
3676 — AND WIFE, with Frank Davis and Bernice Elliot.
A brand new comedy angle on domestic relations.
920 APARTMENT HUNTING, with Fisher and Hurst,
vaudeville headliners, in an amusing skit and songs.
875 APOLLON. DAVE. AND HIS RUSSIAN STARS. Dave
Apollon, comedian musician playing American jazz;
four songs.
3280 AT THE CHURCH FESTIVAL, with Dick Henderson,
vaudeville favorite, in an offering of jokes and songs.
988 AT YOUR SERVICE, with a Broadway cast. A
travesty on modem hotel service. Good comedy.
2252 AUTHOR. THE, comedy with Walter Weems, noted
variety star. Directed by Bryan Foy.
B
3640 BARBER SHOP CHORD. THE, snappy song and dance
entertainment in a musical barber shop.
2279 BEAST. THE, with Irene Rich known as “the screen's
loveliest lady” in a drama supported by John Miljan.
Directed by Bryan Foy.
939 BENEFIT, THE, with Joe Frisco. Broadway star, in
song and dance with a screaming imitation of Helen
Morgan.
840 BIG PA RADERS, THE. a flash act of songs and dances
with six heavyweight hoys and girls.
925 BIGGER AND BETTER, with Fanny and Kitty Wat-
son. harmonizing comediennes in a presentation of com-
edy songs.
2273 BOOKWORM, THE. with Harry J. Conley, a comedy
sketch written by Willard Mack. Directed bv Brvan
Fov.
960 BROADWAY’S LIKE THAT, with Ruth Etting. She is
supported by an excellent cast.
967 BUBBLE PARTY, THE, comedy, three songs. Brings
hack the Gay Nineties.
3898 BUBBLES, technicolor flash, with the Yitaphone Kiddies.
C
999 CAVE CLUB, THE, singing and dancing act with a
Broadway cast.
2562 CEBALLOS’ REVUE, LARRY, musical revue with the
Yitaphone Girls, eight numbers.
2627 CEBALLOS’ REVUE. LARRY— ROOF GARDEN RE-
VUE, a flash act classic song and dance show.
2661 CEBALLOS’ UNDERSEA REVUE. LARRY, an under-
sea. flash act. Directed hv Brvan Fov.
2693 CEBALLOS’ CRYSTAL CAVE REVUE. LARRY, flash.
Larry Ceballos is famous for his exotic and eccentric
arrangements.
993 CHEER LEADER. THE. a drama with a background of
college life, with Tom Douglas.
3740 COMMUNITY KNIGHT, with Bryant Washburn. Helen
Jerome Eddy and Charles B. Middleton. A one reel
dramatic playlet.
2288 COMMUNITY SINGING, with Lynn Cowan in five songs.
Directed by Bryan Foy.
3753 CONTRARY MARY, with Bobby Watson in a lavish
song and dance, presentation in Technicolor.
D
3669 DANCE OF THE PAPER DOLLS, with the talented
Yitaphone Kiddies. Songs and dances in Technicolor.
3529 DANGER, lomance portrayed in drama with a Broad-
way oast.
3333 DEAD LINE, THE, a thrilling drama of the under-
world.
895 DEAD OR ALIVE, a comedj playlet with Hugh <
nell. adept interpreter of “drunk” roles.
2234 DEATH SHIP. THE, with Mitchell Lewis, Jaso
bards, screen stars, in a thrilling dramatic play]
989 DESERT THRILLS, romance in the desert with ca
ing singing and dancing.
2566 DIXIE DAYS, the negro spirituals of the soul
sung by a group of Southern darkies, four song9.
2590 DON’T BE JEALOUS, with Joe E. Brown, n
comedy star, in a one-reel playlet. Directed by
Foy.
3988 DUCKING DUTY, a comedy of doughboy life aft I
signing of the armistice. With Heinie Conklii
Phil Morgan.
E
4033 ETERNAL TRIANGLE, THE. with Lillian Rich. 5
ham Standing and Armand Kaliz. A humorous sa |
love in three countries.
183 EVENING ON THE DON, flash act of 11 perl J
and an orchestra.
3895-96 EVOLUTION OF THE DANCE, a Technicol.
view of the development of the dance through the
Lupino Lane finishes the number with a burlesr
interpretative dancing.
904-05 FAINT HEART, with Bert Lahr. two reel c|
playlet. In the cast is also Bobbe Arnst.
910 FALLEN STAR, THE. with George Rosener, c
Characterization of a fallen star.
807 FAMILIAR FACE, THE, with Hugh O'Connell, c
drama of a metropolitan newspaper office.
1006 FIGHT, THE. with Norman Brokenshire famous
personality. Supported by Hazel Forbes, Ziegfeld b
From a Ring Lardner story.
3179-80 FINDERS KEEPERS, with Helen Ferguson,
reel comedy by George Kelly, Pulitzer prize winn
978 FIND THE WOMAN, with Hugh O'Connell in a|
comedy role of the souse newspaper reporter.
3238-39 FLATTERING WORD. THE, with Harrison F(
a satire of the touring actor. George Kelly wroij
playlet.
985 FOOTNOTES, a dancing and singing novelty w
Broadway musical comedy cast.
3335 FOR SALE, a comedy with Gregory Ratoff, stage]
3190 FRAME. THE, a crook drama with William
assisted by Charles B. Middleton.
2149 FRENCH LEAVE, a rememberance of the war day
comedy situations and songs.
811 GAY NINETIES, THE, or the Unfaithful Husba
burlesque of the plays in the gay nineties, with
songs.
3800-01 GETTING A RAISE, the first of the J. P. \
“The Potters” series with Lucien Littlefield
Lucille Ward in the principal roles.
2563-64 GIVING IN, Harry Delf. the Broadway corned
an engaging playlet directed by Murray Roth.
Hopper is in the cast.
2849-50 GOSSIP, a two reel comedy with Robert E
Keane who is supported by John Miljan. screen st
965 GYM- JAMS, fun and trick juggling in a gymi
with Lew Mayor.
H
889 HALL OF INJUSTICE, THE, starring the stag,
screen players John T. Murray and Vivien Oakla
take-off on a modern murder trial. Directed by ^
Roth.
879 HARLEM KNIGHTS, a comedy with Miller and
famous colored comics of the legitimate stage.
422 HAWAIIAN NIGHTS, selections by native Hawaii?
chestra and dances by Hawaiian girls.
3300 HEAD OF THE FAMILY, THE, a comedy with
Billy, vest pocket comedian of the stage.
990 HEAD MAN, THE, Hugh O'Connell in a new c<
role. He is supported by Kitty Kelly.
3641-42 HELLO BABY, peppy songs and dances by
Pennington.
930-31 HELLO THAR, a two reel comedy of the
with Eddie Buzzell.
4034 HER RELATIVES, a slapstick comedy of pesty ii
with Neely Edwards.
3824 HOLIDAY IN STORYLAND. a Technicolor song
dance presentation with the talented Vitaphone Eli
3897 HOLLAND, a Technicolor musical number with a
turesque Dutch setting.
2235 HOLLYWOOD BOUND, a satire on male beauty c
starring Gladys Brockwell with James Bradbury,
Edwards and others.
2660 HOW’S YOUR STOCK? a story of the pitfalls of
St. as told by the ticker tape with Eugene P;
Mary Doran. Charles Sellon and others.
2248 HUNT, THE. a program of hunting songs offer*
Vernon Richard, Duncan Sisters and the Frol
Quartet.
907 ILLUSIONS, with Fred Keating, magician, in sol
his trick offerings.
938 IMAGINE MY EMBARRASSMENT, a comedy attr
with Ann Codee and Frank Orth.
2117 IN A BLACKSMITH SHOP, a sextette of soloist;
turing J. Delos Jewkes. Directed by Bryan Foj
accompanied by the Vitaphone Symphony Orel
“The Anvil Chorus” and the “Armourer’s” song
“Robin Hood” are included.
2142 IN A MONASTERY CELLAR, a monastery quartei
bass singer in a picturesque presentation of mon
life, with five songs.
838 INTERVIEW, THE, Hugh O’Connell as the dr
reporter in a newspaper comedy, written by R
Crouse, directed by Arthur Rurley.
2277 IN THE MINES, Vernon Rickard and the Black
mond Four in “A Few Minutes in the Mines,”
seven songs.
897-898 IN THE NICK OF TIME, with Sidney Tole
two -reel comedy burlesque on the old blood and
der mellers.
J
3899 JAPANESE BOWL. THE. a tender romance o
Japan told in enchanting love songs. Filmed in
nicolor.
3760 JAZZ REHEARSAL, THE, a snappy singing and
ing rehearsal in Technicolor.
839 JUST LIKE A MAN. a comedy of a man who ti
he could run his wife's job at home. Direct*
Arthur Hurley. Written by John Hobble; with *
May, Mary Mulhern and Sybil Lee.
atL a.a.a*-_iL— - -a- se. p ~ ~ ~ - «. - - - - -
A y 31, 1930
K
16 4 KEEPING COMPANY, with Eddie Buzzell. A com-
dy of a pet girl and a pet dog.
;7 (IDDIES KABARET, THE. Kiddie Night Club Review
rith a east of youngsters who sing and dance. Di-
ected by Murray Roth.
L
3 LASH, THE, Hal Crane stars in his own dramatic
daylet which has Been one of vaudeville's biggest hit.
William Davidson and Richard Tucker are in the cast.
6-EAD, KINDLY LIGHT, human and moving playlet by
lack Lait starring Irene Rich.
5.EM0N, THE, Hugh Herbert and Walter Weems are
, 'eatured in this playlet of a man who buys a cigar
;tore from an unscrupulous salesman.
'■ _ETTER BOX, THE, with little Sybil Lee in a comedy
>f a little girl who wins the blessing of her grouchy
grandfather for the runaway marriage of her parents.
2 LETTERS, a comedy presenting the question of life
igainst secretary with Pauline Garon.
Ll NCOLN’S GETTYSBURG ADDRESS, an interpreta-
ion and an impersonation of Abraham Lincoln by
Lincoln Caswell in which he reads the famous Gettys-
burg Address.
if JTTLE MISS EVERYBODY, impersonations of stars
vith Zelda Santley offering six vocal selections.
LOBO, DOG OF DOGS, Clarence Moore offers his
■lever canine who is featured with Horace Heidt and
iis Californians.
S.ONELY GIGOLO, with Lotti Loder in a Technicolor
>resentation in song and dance.
5 LOVE BOAT, a pirate ship manned by a crew of
lovely girls. Herman Timberg in humorous songs and
■ LOW DOWN, “a bird’s eye view of Harlem." Well
cnown negro entertainers in a song and dance number.
| LUCKY IN LOVE, starring Clyde Cook, film star.
Written by Hugh Herbert and directed by Murray Roth.
}ast of ten.
M
4ADCAP MUSICIAN, Herschel Henlere presents his
►ne-man band in a novelty comedy act.
RAID’S NIGHT OUT, with Bobby Watson in a snappy
domestic comedy.
MAN OF PEACE, A, starring Hobart Bosworth, dean
;>f cinema actors. Dramatic playlet of a quiet man
v*ho becomes involved in a feud.
MASTER SWEEPER, THE, with Chester Cwiklin, screen
itar, in a satirical comedy.
MATTER OF ETHICS, A, Vivien Oakland and a large
upporting cast in a drama of the unfaithful wife and
ler vengeful doctor husband.
HID NIGHT LODGE, THE, with Miller and Lyle*,
Colored comics, in a fun offering.
MILITARY POST, THE, with Roberto Guzman. Mexi-
an tenor, in a picturesque offering of songs. Filmed
in Technicolor.
HINSTREL DAYS, a colored cast in songs, dances,
nd gags.
MISS INFORMATION. Lois Wilson and Edward Ever
ft Horton in a dramatic playlet by Hugh Herbert.
MONEY, MONEY, MONEY, with Homer Mason and
.larguerite Keeler in a humorous skit.
112 MORE SINNED AGAINST THAN USUAL, a bur-
lesque on the old time mellers with Charlotte Merriam,
jl’harles B. Middleton and Theodore Lorch.
MOVING DAY, Frank Hunter and Company in a com-
dy skit.
MUSIC HATH CHARMS, Vitaphone’s favorite comedy
I l, tars, Ann Codec and Frank Orrh, in a farce comedy,
■hie bashful music student takes violin lessons from
I ' gold digging instructress.
1USIC SHOP, THE, a humorous musical ofTering with
>ick Henderson.
N
6JAUGHTY, BUT NICE, Georges Carpentier, prize
Mghter, in a song and dance offering with a bevy of
[ iris.
NIAGARA FALLS, a human interest drama with
i Iryant Washburn and Helen Jerome Eddy.
MIGHT AT COFFE DAN’S, A, William Demarest is
f ?atured as master of ceremonies.
IMIGHT COURT, THE, William Demarest as a lawyer
i rings a Night Club gang to night court.
MIGHT ON THE BOWERY, A, old time favorites are
! ung by William Aubrey and Company.
MILE GREEN, a comedy tour of Egypt with Helen
[ Iroderick of "Fifty Million Frenchman."
NINETY-NINTH AMENDMENT, THE, a comedy of
[ nti-ganibling agitators with three Broadway stars,
[Charles Richmond, Veree Tesdale and Hugh O'Connell.
W JO-ACCOUNT, THE, a drama of a lad who steals for
I ds sweetheart, with Russell Hardie and Josephine
l lutehinson.
NON-SUPPORT, a one act playlet written and played
i>y the screen star. Burr McIntosh. A drama of
•livorce.
O
OFFICE STEPS, an ultra-modem office with singing
nd dancing typists and bosses.
I‘)H SARAH, Jack McLallen and Sarah in an ofTering
•f songs and wisecracks.
JDNLY THE GIRL, a technicolor musical presentation
i contrasting love in 'the old fashioned way with the
aodern jazz love.
IN THE AIR, comedy in a broadcasting station with
tugh Herbert as a comedy chief of police.
5IN THE RANCHO, Will and Gladys Ahern, rope-danc-
ers, singers and comedians, in a humorous offering.
IPERATION, THE, Edgar Bergen, ventriloquist, in &
"Omedy sketch with his dummy.
I'lPRY HOUSE, THE, with Lew Hearn, Doris Walker
nd the Mound City Blue Blowers, Jazz kings of
adio. phonograph and musical comedy, three songs.
(OUTLAW IN-LAW, THE, a clever comedy of mothers -
| n-law.
(OVERTONES, a dramatic playlet of characters as they
re and as they would appear to others. Ursula
,'aucit, stage actress has the feature role.
P
•I’APA’S VACATION, riotous comedy by Hugh Herbert
nd Murray Roth with William Demarest as a letter-
arrier on his vacation.
• 8 PREDICTION, THE, comedy of a man whose life is
hanged by the telling of his fortune. Hugh Herbert
featured.
(OAUL0, PAQUITA AND CHIQUITA, in romantic tunes
i Spain and Mexico, songs and dances.
'■’AY OFF, THE, with Henry B. Walthall, dramatic
laylet on the lives of ex-convicts.
I ’EOPLE VERSUS, THE, with Pat O'Malley and Frank
’ampeau. Drama.
PERFECT UNDERSTANDING, A. with Joe May and
i lorothy Oaks, song and dance.
’
FILM BUYER SECTION
3674-75 POOR AUBREY, with Franklin Pangbom, a comedy
playlet from the pen of George Kelly.
3827-28 POTTERS, THE, "At Home, second of the aeries in
which Pa Potter invites his boss for dinner. Comedy
with Lucien Littlefield.
3881-82 POTTERS, THE, "Done in Oil," more comedy with
Lucien Littlefield as Pa Potter investing in an oil
field.
3983-84 POTTERS, THE, in "Pa Gets a Vacation," the
Potters provide fun in the country.
4009-10 POTTERS, THE, in "Big Money," the eternal tri-
angle involves Pa Potter in more humorous adventures.
Q
2238 QUESTION OF TODAY, THE, a comedy drama with
Audrey Ferris, Wampas Baby Star, featured. Georgie
Cooper is in the cast.
R
2141 REALIZATION, a comedy dramatic sketch directed by
Bryan Foy with Hugh Herbert featured.
2607-08 REGULAR BUSINESS MAN, A, dramatic playlet of
a man who wins both wife and fortune on a quick
Wall St. turnover. Starring Robert Ober.
3942-43 RENO OR BUST, with Franklin Pangborn and
Bernice Elliot in a two reel farce comedy of marriage.
2418 RETRIBUTION, a clever dramatic playlet starring
Henry B. Walthall.
3679 REVIVAL DAY, with Slim Timblin, burnt cork character
comedian in a comedy presentation.
921-22 ROOM 909, Robert Emmett Keane and Claire Whit-
ney in a light comedy with clever gags.
S
849 SATIRES, sparkling satire on Broadway mystery plays,
starring John T. Murray and Vivien Oakland, popular
stage and screen artists.
796 SEDLEY. ROY. AND HIS NIGHT CLUB REVUE, a
complete night club revue with Roy Sedley as master
of ceremonies assisted by Beth Miller, a blues singer,
and Billy Smith, eccentric dancer.
2139 SERPENTINE, THE, Vitaphone Girls, featuring Elmira
Lane, soprano, in a novel dance creation accompanied
by a jazz orchestra.
884 SHAKE IT UP, Eddie Moran’s Orchestra in three popu-
lar songs.
3989 SHAKESPEARE WAS RIGHT, a Technicolor offering
that proves Shakespeare had pep in songs and dances.
2666-67 SHARP TOOLS. Ethel Grey Terry, William Davidson
and others in a dramatic sketch in which two crooks are
brought to justice by the children of an officer killed
by the gang.
3900 SHE WHO GETS SLAPPED, slapstick comedy with
Tom Dugan.
2240-41 SOLOMON’S CHILDREN, a dramatic playlet written
especially for Vitaphone by Hugh Herbert, in which Mr.
Herbert plays an old Jewish father who believes his
family likes him only for Ills money.
178 SONG OF THE VOLGA BOATMAN, a double male
quartet of Russian singers offers this song while men
are seen pulling the boat along the Volga.
3829 SOUTH SEA PEARL, THE, with Gaston Glass. Musi-
cal comedy set in the South Seas. Filmed in Techn.-
color.
2268 SOUVENIRS, Sarah Padden, stage star, in a dramatic
playlet of a mother of a shiftless son.
3279 SPANISH FIESTA. A, with Roberto Guzman. Mexican
tenor, in a presentation of two popular songs of
Spain. Filmed in Technicolor.
3279 STAND UP, THE, drama against the glittering back-
ground of New Year’s eve with Bobby Watson and
Wilbur Mack.
3636 STIMULATION, with Johnny Arthur in a comedy of a
husband who leaves his wife at homo and tries to have
some fun with other women.
3850 SULTAN’S JESTER, THE, songs and dances in a
Persian background. Filmed in Technicolor
2575-76 SWELL HEAD, THE, a two-reel playlet starring
Eddie Foy. son of the famous clown of vaudeville, and
Bessie Love, film tar, with five musical numbers.
3883 SURPRISE, a slapstick comedy with Tom Dugan and
Barbara Leonard.
803 SYMPATHY, a laugh-a-minute comedy with a hen-
pecked husband out on a spree. The cast: Hobart Cavan-
augh, Regina Wallace, Harry Shannon and Wynne
Gibson.
981 SYSTEM, with Dudley Clements and Evalyn Knapp in
a comedy satire on big business methods.
2239 SUNNY CALIFORNIA, a comedy of California starring
May McAvoy and Richard Carle. Neely Edwards and
Arthur Collins in the cast.
T
983 TAKING WAYS, Ann Codee and Frank Orth in a
comedy of love-making burglars.
2319 TEN MINUTES, starring Robert Haines, famous char-
acter actor of the stage, who plays a part of a prisoner
in the death house.
2599 THANKSGIVING DAY, a delightful comedy by Add;son
Burkhart in which two young doctors and an under-
taker play the chief roles. Harry Kelly is in the cast.
937 THEN AND NOW, Billy and Elsa Newall in a song
offering contrasting the courting days of 1890 with the
flaming youth of today.
784 TINY TOWN REVUE, clever dancing and singing by
midgets less than three feet tall, four musical numbers.
3722-23 TRIFLES, a drama from the pen of Susan Glaspell.
with Jason Robards, Sarah Padden, Blanche Friderici,
Frank Campeau and others.
980 TWO ROUNDS OF LOVE, with James Rennie and Jean
Dixon in a comedy of a scrappily married stage pair.
2137 TUNING IN, a comedy sketch of a radio broadcasting
room, four musical selections.
945 TWO OF A KIND, with Billy Lytell and Tom Fant in
a novelty song offering.
U
926-27 UNDER DOG, THE, a two reel comedy with James
Barton, musical comedy star.
2134 UNDER THE SEA. the submarine quartet with Gus
Reed and his frolickers in sailor chanteys and sea
songs.
V
3780 VANITY, a drama of a vain wife, with Ruth Lyons,
Vivien Oakland and Rudolph Cameron.
977 VARSITY VAMP, THE. Lionel "Mike'' Ames. Michi-
gan U football player, in a female impersonation.
3799 VENGEANCE, drama in the circus with Warner Rich-
mond, Natalie Moorhead, Gardner James and Mickey
McBann.
2104 VISIONS OF SPAIN, Lina Basquette is featured in
this carnival of Spanish songs and dances. Sam Ash
appears with Miss Basquette.
21
W
998 WEBSTERIAN STUDENTS, Ryan and Lee in a comedy
skit.
3826 WEDDING OF JACK AND JILL. THE. a Technicolor
musical offering with the clever Vitaphone Kiddies.
3849 WHAT A LIFE, musical travesty on prison reform.
2143 WHEN THE WIFE’S AWAY, a comedy sketch of a
husband throwing a party while the wife's away. Wil-
liam Demarest, songs and beautiful girls.
3667 WHITE LIES, a drama of a Russian peasant girl in
an American factory who finds her prince.
3873 WHO PAYS, John T. Murray and Vivien Oakland in a
comedy of extravagant wives who make their husbands
pay.
3668 WINDOW CLEANERS. THE, Neely Edwards and Lew
Brice in a presentation of two warbling window-wash-
ers singing about their professions.
2568-69 WIVES, ETC., starring Charles Ruggles of stage fame
with a supporting cast of four. Ruggles plays a
young man who gets married while drunk and finds his
wife a complete stranger.
915 WHO’S WHO, with Lang and Healy in a comedy rou-
tine.
979 WORK, MILTON C., international bridge expert giving
the humors and tragedies of the game while explaining
some difficult hands.
Y
833 YOU DON'T KNOW THE HALF OF IT, Ann Butlor
and Jay Brennan in a comedy number with song.
III. — Orchestras
Release No. Orchestra
2584 Arnheim, Gus, Cocoanut Grove Orchestra.
2585 Arnheim, Gus and His Ambassadors.
2136 Arnheim, Gus, Cocoanut Grove Orchestra.
2797 Bernie. Dave, Orchestra.
2796 Bernie Dave, Orchestra.
958 Bernie, Ben. Orchestra.
549 Brown Brothers, Six Original.
2285 Burtnett, Earl, Orchestra.
2286 Burtnett, Earl, Orchestra.
2294 Burtnett, Earl, Orchestra.
2295 Burtnett, Earl, Orchestra.
752 Cummins, Bernie and Orchestra.
823 Ellis, Segar and Hotel Embassy Orchestra.
710 Green’s Faydettes.
711 Green’s Flapperettes.
2112 Green, Hazel & Co.
720 Hallet, Mai and Orchestra.
730 Hallet, Mai and Orchestra.
2114 Halstead, Henry, Orchestra.
422 Hawaiian Nights.
902 Heidt, Horace and His Californians.
908 Heidt. Horace and His Californians.
732 Henry, Tal and Orchestra.
468 Kahn, Roger Wolfe and Orchestra.
469 Kalin, Roger Wolfe and Orchestra.
2280 Imperial Russian Cossacks.
869 Indiana Five, The.
2572 Ingenues. The.
2573 Ingenues, The.
705 Lerdo’s Mexican Orchestra.
390 Lopez, Vincent and His Orchestra.
2561 Lowry, Ed and Orchestra.
2274 Lyman, Abe and Orchestra.
2338 Lyman, Abe and Orchestra.
707 Mexican Tipica Orchestra.
2276 Moore, Prof, and Orchestra.
2266 Morgan, Gene. Orchestra.
2300 Newsboys Harmonica Band.
870 Nichols. "Red" and His Five Pennies.
872 Pollack, Ben and His Park Central Orchestra.
770 Reisman, Leo and Hotel Brunswick Orchestra.
2594 Rich, Dick and Orchestra.
2595 Rich, Dick and Orchestra.
2291 Rose, Vincent and Jackie Taylor's Orchestra.
2292 Rose. Vincent and Jackie Taylor's Orchestra.
736 Rosenthal, Harry and Orchestra.
2123 Spikes. Reb and His Follies Entertainers.
2730 Stafford. Jesse Orchestra.
706 Tajado's Tipica Orchestra.
742 Tremaine, Paul and Aristocrats.
771 Vallee, Rudy and His Connecticut Yankees.
427 Warings Pennsylvanians.
428 Warings Pennsylvanians.
2261 Wayman’s Debutantes. Harry.
791 White, Jack and Montrealers.
844 White, Jack and Orchestra.
IV. — Overtures, Marches and Concerts
Release No. Title
2499 Ameer. The * Without
Brice, Fannie-M.V.E. 49338-2-3 - — Without
2479 Burlesoo Pomposo ...-Without
2459 By Wireless-Galop Without
2450 Cinderella Blues - .Without
2470 Cloister Episode. A. Without
2480 Cohens and Kellys, The Without
2389 Dance of the Hours..- - Without
2918 D’ Amour Without
2930 Desert Song Overture — Without
462 Evolution of Dixie With Film
2380 Firefly Overture Without
2530 Funiculi Funicula Without
2527 God Save the King. Without
2428 Gold and Silver .Without
2360 High Jinks - Without.
2400 Katinka Without
2469 La Barcarolle Without
2528 La Marsellaise Without
448 Light. Cavalry Overture With Film
2460 Lindbergh Forever _ Without
2438 March Lorraine Without
2529 Marcia Reale of Italy Without
2440 Mariette- French 2 Step Without
2489 Mexicana -...Without
263 Mignon Without
2437 Mile. Modiste - - - - Without
2510 Moon Maid Without
450 Morning. Noon and Night .... ... .With Film
2390 Morris Dance Without
2429 National Emblem March Without
2490 Nochecita Without
461 Orpheus Overture With Filin
2488 Our Gang Kid Comedy Without
2170 Phedre Overture With Film
447 Poet and Peasant With Film
449 Raymond Overture With Film
2410 Sari Overture Without
2439 Semper Fidelis Without
2399 Shepherd's Dance ..._ Without
2519 Speed Maniacs Without
381 Spirit of 1918 With Film
2449 Spirit of St. Louis Without
2330 Stars and Stripes. Overture Without
2520 Star Spangled Banner Without.
2448 Suite From the South Without
314 Tannhauser Overture With Film
2509 Three Twins Without.
2378 Torch Dance Overtuie - - Without
24 1 9 Under the Starry Banner Without
'Without means record without film.
SONG HITS
Ager, Yellen, Bornstein Company
745 Seventh avenue , New York City
Picture Producer Songs
THEY LEARNED ABOUT WOMEN
CHASING RAINBOWS
THE GRAND PARADE
KING OF JAZZ
M G M “There Will Never Be Another
Mary’*
“Harlem Madness”
“Does My Baby Love?”
“He’s That Kind of a Pal”
“Aintcha Baby?”
“A Man of My Own”
M G M “Happy Days Are Here Again”
“Lucky Me, Lovable You”
“Everybody Tap”
Pathe “Molly”
“Moanin’ for You”
“Alone in the Rain”
Universal “Song of the Dawn”
“A Bench in the Park” •
“I Like to Do Things for You”
“Musical Charms”
“Happy Feet”
IT’S A GREAT LIFE
PUTTIN’ ON THE RITZ
THE MELODY MAN
THE TRESPASSER
NEW YORK NIGHTS
MAMMY
Irving Berlin, Ine.
1607 Broadway , New York City
M G M “I’m Following You”
“Hoosier Hop”
“I’m Sailing on a Sunbeam”
United Artists “With You”
“There’s Danger in Your Eyes,
Cherie”
“Puttin’ on the Ritz”
“Alice in Wonderland”
Columbia “Broken Dreams”
United Artists “Love, Your Spell Is Everywhere”
United Artists “A Year from Today”
Warner Bros. “To My Mammy”
“Let Me Sing and I’m Happy”
“Across the Breakfast Table”
Picture
Producer
Songs
BIG TIME
Paramount
“You Brought Me a New id
Love’’
“Livin’ In the Sunlight”
“Mia Cara”
SAFETY IN NUMBERS
Paramount
AAA
Leo Feist, Inc.
“My Future Just Went P "
“Do You Play, Madame?’
“A Bee in My Boudoir”
231
West 40th street , New York City
(RADIO MUSIC COMPANY)
RIO RITA
R K 0
“You’re Always in My Arm
“Rio Rita”
“If You’re In Love You’ll tit
“Sweetheart, We Need Eacli Hie
“The Rangers Song”
“The Kinkajou”
“Following the Sun Around
HELL HARBOR
United Artists
“Caribbean Love Song”
KING OF JAZZ
Universal
AAA
“It Happened in Monterey’1
“Ragamuffin Romeo”
“My Bridal Veil”
Handman, Kent and Goodman, Inc.
745 Seventh avenue , New York City
(Subsidiary of UNIVERSAL FILM)
Bibo-Lang Music Company
1595 Broadway , New York City
(Subsidiary of PARAMOUNT-PUBLIX)
SO THIS IS PARIS GREEN
SHANGHAI LADY
SUNNY SKIES
LADIES IN LOVE
BORDER ROMANCE
Paramount “La La Mama"
Universal “I Wonder If It's Really Love"
Tiffany “Wanna Find a Boy"
“Must Be Love”
Chesterfield “Oh How I Love You”
“My Big Boy”
Tiffany “Yo Te Adoro”
De Sylva, Brown and Henderson, Inc.
745 Seventh avenue , New York City
(Subsidiary of WARNER BROS.)
HOLD EVERYTHING Warner Bros. “When the Little Red Roses”
"Sing a Little Theme Song"
"To Know You Is to Love You”
“Take It on the Chin”
“Physically Fit”
“Isn’t This a Cockeyed World”
“The Girls We Remember”
“You’re the Cream in My Coffee”
SHOWGIRL IN HOLLYWOOD
First National "I’ve Got My Eye on You”
"Hang Onto a Rainbow"
“In Hollywood”
SUNNYSIDE UP
Fox
“Aren’t We All”
“If 1 Had a Talking Picture of
You”
“Sunnyside Up”
“Turn on the Heat”
A SONG OF KENTUCKY
Fox
“Sitting by the Window”
“A Night of Happiness”
HAPPY DAYS
Fox
“Mona”
“I’m on a Diet of Love”
FROZEN JUSTICE
Fox
“The Right Kind of Man”
SOUTH SEA ROSE
Fox
“South Sea Rose”
WHY LEAVE HOME
Fox
“Look What You've Done to Me”
MARIANNE
M G M
"Marianne”
NAVY BLUES
M G M
“Navy Blues”
RICH PEOPLE
Pathe
AAA
“One Never Knows”
Donaldson,
Douglas &
Gumble
1595 Broadway , New York City
GLORIFYING THE AMERICAN GIRL
Paramount
“There Must Be Somebody Waiting
for Me”
“Sweet Nothings of Love”
“I’m the Duke of Ka-Ki-Ak”
“If You Want to See Paree”
HOT FOR PARIS
Fox
CAMEO KIRBY
Fox
“Romance”
“Home Is Heaven”
“After a Million Dreams”
Famous Music Corp.
719 Seventh avenue , New York City
THE LOVE PARADE
THE VAGABOND KING
HONEY
(Subsidiary of PARAMOUNT-PUBLIX)
Paramount “Dream Lover"
“My Love Parade”
“Let’s Be Common”
“March of the Grenadiers”
Paramount “Only a Rose”
“Song of the Vagabonds”
“Some Day”
“Vagabond King Waltz”
(Hugeette Waltz)
“Love Me Tonight”
Paramount “Sing You Sinners”
“In My Little Hope Chest”
“I Don’t Need Atmosphere”
“Let’s Be Domestic”
PARAMOUNT ON PARADE
Paramount “Sweepin’ the Clouds Away”
“Any Time’s the Time to Fall In
Love”
CAPTAIN OF THE GUARD
Universal
“For You”
“You, You Alone”
“Maids On Parade”
HIDE-OUT
Universal
“Can It Be?”
“Just You and 1”
CZAR OF BROADWAY
Universal
“That Homestead Steady oflim
“Collegiate Love”
“Melancholy”
WHAT MEN WANT
Universal
“My Baby an’ Me”
“What a Perfect Night
for o«'
THE STORM
Universal
“Pierret & Pierrote”
WHITE HELL OF PITZ PALU
Universal
“Loving You”
SONS OF THE SADDLE
Universal
“The Trail Herd Song”
“Down the Home Trail
Wil Yo#
SONG OF THE CABALLERO
Universal
“Mi Caballero”
AAA
Harms, Inc.
62-4 West 45th street , New York City
(Subsidiary of WARNER BROS.)
SPRING IS HERE
SONG OF THE FLAME
GOLDEN DAWN
ISLE OF ESCAPE
Warner Bros.
First National
Warner Bros.
Warner Bros.
“Yours Sincerely”
“With a Song in My Hea
“Palace Song”
“Liberty”
“Petrograd”
“One Little Drink”
“Passing Fancy"
“Harvest Song”
“When Love Calls”
“Africa Smiles No More”
“In a Jungle Bungalow”
“My Heart’s Love Call”
“Drink to the Isle of Love
“My Kalua Rose”
THE VAGABOND LOVER
SALLY
HIT THE DECK
TANNED LEGS
LOVE COMES ALONG
PRIDE OF THE REGIMENT
R K 0
First National
R K 0
R K 0
R K 0
First National
AAA
“A Little Kiss Each Mom *
“I Love You, Believe Me, Lti
You”
“Then I’ll Be Reminded o w"
“If I’m Dreaming”
“Look for the Silver Lining
“All I Want to Do De >o '
Dance”
“Sally”
“Wild Rose”
“Hallelujah"
“Sometimes I’m Happy”
“The Harbor of My Heart"
“You’re Responsible”
“With Me— With You"
“Until Loves Comes Along
“Brokenhearted Lover”
“Dream Away”
“When Hearts Are Young1
Edward B. Marks Music Company
225 West 46th street , New York City
SHOW BOAT
PLEASANT SINS
Universal “Down South”
Superior Talking“ln Each Others Arms”
Pictures “Hello, Margot”
“Gin and It”
“WER WIRD DENN WEINEN”
THE MOUNTED STRANGER
SLEEPING CUTIE
SPORTING YOUTH
COHENS AND KELLYS IN SCOTLAND
MASK AND THE DEVIL
SONG OF THE ISLANDS
British Interna-
tional Pictures
(Made in Ger-
many)
“No Use Crying”
Universal
"Wonderful Star of Love’
R G A
“Wonderful Star of Love’
Universal
“Dancing Butterfly”
(Instrumental)
Universal
“March of the Siamese"
(Instrumental)
M G M
“Frasquita Serenade”
Also known as. "My Lit Nd
of Heavenly Blue”
Columbia
“Song of the Islands”
CURRENT FILMS
Mills
Music, Inc.
150 West 4 fill.
street , New Y
trk City
’idlin'
Producer
Songs
\ GABON D LOVER
RKO
“Nobody’s Sweetheart”
A A A
Ri‘«l Slur
Music Company
7-9 Seventh t
venue t New Yt
trk City
(Subsidiary of
WM. FOX FILM CO.)
RMONY AT HOME
Fox
“A Little House to Dream”
1 PPY DAYS
Fox
“We’ll Build A Little World of
Our Own”
“Happy Days”
“A Toast to the Gill 1 Love”
T’S GO PLACES
Fox
“Fascinatin’ Devil”
“Boop Boop A Doopa Doo Trot”
“Snowball Man”
E BIG PARTY
Fox
“Bluer Than Blue Over You”
“Good for Nothin’ but Love”
“I’m Climbing Up a Rainbow”
“Nobody Knows but Rosie”
NG O’ MY HEART
Fox
“1 Feel You Hear Me”
“A Pair of Blue Eyes"
“The Rose of Tralee”
“Song o’ My Heart”
E MAD KISS
Fox
“Behind the Mask”
“Lamento”
“Oh, Where Are You”
“One Mad Kiss’
“Only One”
“Monkey on a String”
“El Florero Espanole”
IE GOLDEN CALF
Fox
“Maybe Some Day”
“Can 1 Help It”
“I’m Telling the World About
You”
“You’ve Gotta Be Modernistic”
GH SOCIETY BLUES
Fox
“Just Like a Story Book”
“Eleanor”
“I’m on the Market for You”
“High Society Blues”
CH MEN ARE DANGEROUS
Fox
“Cinderella by the Fire”
AZY THAT WAY
Fox
“Let’s Do”
IN WITHOUT WOMEN
Fox
“The Hills of Old New Hamp-
shire”
IUBLE CROSS-ROADS
Fox
“My Lonely Heart”
IVIETONE FOLLIES OF *030
Fox
“Here Comes Emily Blown”
“I’d Like to Be a Talking Picture
Queen”
“Doing the Dei by”
“Cheer Up and Smile”
JMEN EVERYWHERE
Fox
“Beware of Love”
“One Day”
JEER UP AND SMILE
• Fox
“Where Can You Be”
“The Scamp of the Campus
“When 1 Look Into Your Eyes"
“You May Not Like It (But It’s a
)OD INTENTIONS
Great Idea)”
“Shindig”
Fox
“A Slave to Love”
ME MAD KISS
Fox
(As listed)
AAA
J. IT. Remit
k Music Company
”/9 West 46th
street. New York City
(Subsidiary
of WARNER BROS.)
’RING IS HERE
First National
“Cryin* for the Carolines”
|J long letty
“Have a Little Faith in Me”
“Bad Baby”
’’What’s the Big Idea"
“How Shall 1 tell”
First National
“My Strongest Weakness Is You”
“One Sweet Little Yes”
NDER a TEXAS MOON
■HE PAINTED ANGEL
Warner Bros.
“Under a Texas Moon”
“1 Want a Bold Caballero”
“Esta Noche De Amor”
First National
“Only the Girl”
“Help Yourself to My Love”
“Everybody’s Darling”
HE SACRED FLAME
First National
“The Sacred Flame”
ORWARD PASS
First National
“H’lo. Baby”
“Huddlin’ ”
“One Minute of Heaven”
“1 Gotta Have You”
AAA
Robbins Music Corp.
799 Seventh avenue, ISe tv Y ark City
(Publishers to
Metro- Goldwyn
Mayer)
ORD BYRON OF BROADWAY
First National
“Should 1”
“The Woman in the Shoe”
“A Bundle of Old Love Letters”
“Only Love Is Real”
HE ROGUE SONG
EVIL MAY CARE
M G M
“When I’m Looking at You”
“The Rogue Song”
“The Narrative”
M G M
“Charming”
“Shepherd’s Serenade”
“If He Cared”
INGIN’ A SONG TO THE STARS
M G M
“Way Out West”
tA BAT
M G M
“Lo Lo”
Picture
Producer
Songs
UNTAMED
M G M
“Chant of the Jungle”
“That Wonderful Something, la
Love”
BE YOURSELF
M G M
“Cooking Breakfast for the One 1
Love”
“When a Woman Loves a Man”
"Kickin' A Hole in the Sky”
THEIR OWN DESIRE
M G M
“Blue Is the Night”
FREE AND EASY
M G M
“Tiie Free and Easy”
‘It Must Be You”
MONTANA MOON
M G M
“Montana Call”
‘The Moon It Low”
AAA
Santly Bros.
7 55 Seventh avenue. New York City
PUTTIN' ON THE RITZ
United Artist
“Singing A Vagabond Song”
AAA
Sluipiro, Bernstein and Company, Inc.
156 7 Itroadway, New York
City
BLAZE O’ GLORY
Sono Art
“Wrapped in a Red. Red Rose”
“Dough Boy’s Lullaby”
“Put A Little Salt on the Blue-
bird’s Tail”
PARTY GIRL
Tiffany
“Oh! How 1 Adore You”
“Farwell”
HELLO, SISTER
Cruzc-Sono Art
“What Good Am 1 Without You”
TROOPERS THREE
Tiffany
“As Long as You Love Me”
POINTED HEELS
Paramount
“Ain’tcha?”
SWEETIE
Paramount
“He’s So Unusual
SWING HIGH
Pathe
“There’s Happiness Over the Hill”
Do You Think 1 Could Grow on
You”
“It Must Be Love”
NEAR THE RAINBOW’S
END Tie m Carr
“Ro- Ro- Rollin’ Along”
NIGHT WORK
Pathe
“Tired of My Tired Man”
“Deep in Your Heart”
AAA
Sbcrnian-Clay and Company
Kearney
and Sutler streets, San Frant
risro, California
(Main Office)
THE GREAT GABBO
Sono Art
“I’m In Love With You”
“Web of Love”
“leky”
“The New Step”
“Every Now and Then”
AAA
Triangle Music Company
16511 Itroadway, New York
City
LOVE AT FIRST SIGHT
Chesterfield
“Love at First Sight”
THE TALK OF HOLLYWOOD
SWEETHEARTS ON PARADE
“Sarah”
“No, No, Babie”
“Daughter of Mine”
“They Say Good Night in the
Morning"
“I Get It from My Daddy”
“Sweethearts on Parade”
SHE COULDN’T SAY NO
NO. NO. NANNETTE
M. Wilmark ami Sons
/ 659 Itroadway, Ne t« York City
(Subsidiary of WARNER BROS.)
Warner Bros.
First National
GOLD DIGGERS OF BROADWAY
TIGER ROSE
LILLIES OF THE FIELD
GIRL FROM WOOLWORTHS
IS EVERYBODY HAPPY
SONG OF THE WEST
Watching M*« Dreams Go by”
Darn Fool Woman Like Me”
As Long as I’m With You”
“Dance of the Wooden Shoes”
“King of the Air”
“Dancing on Mars”
Warner Bros. “Painting the Clouds With Sun-
shine”
“Tiptoe Thru the Tulips With Me”
“In a Kitchenette”
“Song of the Gold Diggers”
“What Will I Do Without You”
“Go to Bed”
“And Still They Fall in Love”
“Mechanical Man”
“Poison Kiss of That Spaniard”
“Keeping the Wolf from the Door”
Warner Bros. “The Day You Fall in Love”
First National “I’d Like to be a Gpysy”
First National “Someone”
“You Baby Me. I’ll Baby You”
“Oh What I Know About Love”
Warner Bros. “(I’m Blue for You) New Orleans”
“Wouldn’t It Be Wonderful”
“Medicine Man for the Blues”
“Samoa”
“In the Land of Jazz”
Warner Bros. “Come Back to Me”
Vincent Yomnans, I tie.
67 West 44th street , I\e ic York City
HIT THE DECK
SONG OF THE WEST
RKO
Warner Bros.
“Keepin’ Myself for You”
“The One Girl”
“West Wind”
THE LAUGHS
AND PEP
YOUR
PATRONS
DEMAND
FOR YOUR
1930-1931
PROGRAMS
>;v \\
'"*** '*oo-«c ,0'»*
DETAILS
WATCH
FOR THE
$3®
EDUCATIONAL FILM EXCHANGES, Inc
E. W. HAMMONS , President
THE SPICE OFTHE PROCRAM
41
Member, Motion Picture Producers and Distributors of America, Inc., Will H. Hays. President
E X H I B ITO RS
HERALD
WORLD
SHE: “Papa love Mama?”
HE: “Sure Papa love Mama, but Papa love Metn>Goldwyn~
Mayer Announcement just now!”
NOTE:
The actual
size of “Y out
Lucky Star ”
book is xi >4
inches by 1 5 'A
inches. Illus-
trated in full colors
with photographs
suitable for framing.
ABOVE: M-G-M’s
book “Shorts Heard
’Round the World.”
THESE TWO BOOKS
ARE OF VITAL IMPOI-
TANCE TO YOU!
MAIL THE COUPON
BELOW NOW!
Metro-Goldwyn-Mayer
1540 B’way New York
Please send me the big “Lucky Star” book
and “Shorts Heard Round the World”.
NAME. .. ..
THEATRE
ADDRESS
CITY
Above are reduced photographs of te
celebrated “Lucky Star” book and tt
“ Shorts Heard ’Round The Work”
book of Metro-Qoldwyn-Mayer. Wre
for them today!
THE GIANT THAT
CANT BE BUDGED
THE MOUNTAIN symbolizes the great amusement industry. THE GIANT that hovers over al
maintaining its position on the mountain top is M ETRO-GOLD WYN-M AYER. Tugging at th<
colossal figure THE PYGMIES are those forces whose one ambition for the past six years has been t<
dislodge the Giant. But their efforts are futile for time only strengthens the Giant’s hold on the mountain top
Bringing You
“YOUR LUCKY STAR!”
THERE IS mighty good reason why
exhibitors await with keenest interest an
annual announcement from Metro-
Gold wyn- Mayer.
Experience over six years of our existence
has demonstrated to the trade that
M-G-M has the goods.
It is pretty generally conceded that
making great product is no accident. It
takes organization and stability to make
a habit of success. It takes resources and
personnel to produce and present to the
public fifty pictures of a high standard
in one year.
M-G-M SPONSORSHIP of a product
means that behind it is an organization,
mighty, efficient and proven .
Allied to this organization are starring
personalities under long term contracts,
marquee names that mean money.
As well as personalities groomed
for the stardom of tomorrow. And direct-
ors and writers of importance.
M-G-M never rests on its laurels. It
pushes forward ever. It builds for the
future as it sweeps onward today. By
this policy M-G-M has become a
veritable Rock of Gibraltar o f the
industry.
SOON a Metro-Goldwyn-Mayer sales
representative will come to you with a
publication the like of which this in-
dustry has never seen. This book merits
your careful attention. It is fittingly
called “Your Lucky Star.” It has a most
important message for you and your
theatre.
Read and rely on “Your Lucky Star.”
“BEFORE I TALK ABOUT
NEXT SEASON”
AS FAR as the public is concerned there’s no
such thing as “this season” or next “season.”
THE PUBLIC demands good pictures no matter
what time of the year it is. And the Metro-
Goldwyn-Mayer studio strings along with the
public.
Our great showmen- producers in California aren’t
concerned with the seasonable arrangements for
Again Metro-Goldwyn-Mayer Tells the World!
LON
CHANEY
TALKS
You know how M-G-M electrified the amusement world with “GRETA
GARBO TALKS in ANNA CHRISTIE”. Box office history will repeat when
you tell them “LON CHANEY TALKS in THE UNHOLY THREE.”
distribution but they are concerned with makin;
each of their pictures a complete and splendi
entertainment.
THAT accounts for the fact that while man
other companies are concerned only with prt
senting an ambitious front for next year M-G-A
o-nes merrily on giving you great product right non
CAPITOL
AH
NORMA
EARER
i drama based on
l URSULA PARROTT’S
The novel of today
DIVORCEE
THEY’RE OFF TODAY!
T he gay Florodora Sextette—
The fun and the songs —
The bold, bad, charming, gay 90’s
DON’T MISS
MARION
DAVIES
in the delightful picture
THE FLORODORA GIRL
Last Times Today
CAPITOL
VJetro
(joldwyn-
Mayer
All
TALKING
%s§l M&?rgr,ruu
aWRATHBONE-'^FORBET- WONEIL
Extended run at the Cri-
terion, Los Angeles; the
Warheld, San Francisco
and elsewhere. Backed by
a strong national campaign
in the Hearst papers, with
a 30-day serial paving the.
way, “The Big House”
conies opportunely as a real
life-saver of the warmer days
S03O.TKDQ
CHARLES BICKFORD RAQUEL TORRES
NILS ASTHER GEORGE F MARION
« f THE moment of going to press “Caught
|U^ Short” is making America forget its troubles,
^nd in gratitude America has proclaimed Marie
dressier- Polly Moran the greatest comedy team
)f many years. You’ll hear more of those two
rals. But meanwhile they’re playing an extended
run ( Jrd week now!} in
Detroit. They’ve played
two marvelous weeks in
Los Angeles, breaking the
all-time record of the State
Theatre. Same story in
Frisco ana everywhere.
ireta Garbo in '■'■Romance"
A MILLION IN
LAUGHS!
NORMA SHEARER in
“The Divorcee” continues
its amazing career, coming
back to Frisco for a two
week stand after doing so
marvelously in its initial
first run there.
In Boston it took the house 7oan Cr^wJord in “ Blushing Brides"
record held for a long; time
hy “The Big Parade.” In Oklahoma City it
broke all records and Midnight shows were.added!
Every engagement adds new laurels to a fine
attraction.
MISS SHEARER follows through with another
winner “Let Us Be Gay” of which Motion Pic-
ture News says; “From an audience standpoint it
will be rated one of the best talker screen farces
to date! It will enhance the popularity of Norma
Shearer as a big name bet.”
“THE BIG HOUSE” has set the West Coast on
fire! By the time these lines appear M-G-M’s
thrilling romantic drama will have opened for an
OTION PICTURE NEWS describes “The
Sea Bat” as a “corking adventure picture”
comparing it to “White Shadows in the South
Seas” and “The Pagan.” As in the case of those
two, M-G-M sent a complete company and
Talking equipment to a distant locale in Mazat-
lan, Mexico, to film the story. The result was
worth it!
“OUR BLUSHING BRIDES” brings Joan Craw-
ford in yet another peppy picture of youth aflame!
“Our Dancing Daughters” great! “Our Modern
Maidens” swell! “Blushing Brides” does it again!
THEN COMES GRETA GARBO I That ’s music
LON CHANEY Talks in “The Unholy Three.”
That’s something to look
forward to just as you en-
joyed the excitement of
Greta Garbo’s first- Talkie!
Chaney has made a mag-
nificent, dramatic enter-
tainment and will be a
positive sensation in Talk-
ing pictures.
CAPITOL
And now Lon Chaney Talks!
to a showman’s ears. Her second Talkie is
“Romance” the famed stage love-drama.
MARION DAVIES sweeps in on a cyclone of
national advertising and promotion with a grand
comedy, “The Florodora Girl.”
Ruth Chatterton heads a distinguished cast in
“The Lady of Scandal” based on that most suc-
cessful Broadway hit, “The High Road.”
AND THEN
i 9 3 ° - 1 9 3 1
looms ahead
with M-G-M
geared for the
most ambitious
program of its entire history.
And that’s some history!
TRUE TALK ABOUT
M-G-M’S GREAT STARS!
M-G-M HAS
been true to that
slogan known to
the entire world:
“More Stars
Than There Are
in Heaven .”
From the very
beginning of
M-G-M we’ve
iS CAPITOL
The screen’s most fascinating personality
in her first all-dialogue picture. It is an
attraction destined to give New York
its greatest thrill since talkies began
EUGENE O'NEILL’S
ANNA
CHRISTIE
CHARLES BICKFORD. GEORGE F. MARION
MARIE DRESSLER— Do«««d Clarence Brown
ALL of the foregoing — and
i more to be announced
— means that between now
and the new season Metro-
Goldwyn-Mayer
is crashing
through with
pictures of
power!
given theatres the big names for the house-front
A STAR in electric lights in front of your theatn
is half the battle. Your public delights in per
sonalities. While other companies wavered ir
policy, M-G-M was consistently the “Star” out-
fit. And year after year, M-G-M has developec
its million-dollar galaxy of popular stars, building
up its star-names by putting them in great produc-
tions, by reaching into far parts of the world for new
personalities to electrify the amusement world.
GORGEOUS GRETA GARBO has swept into 3
national acclairn accorded few people in all show
history. The phrase “Greta Garbo Talks!” — waf
Greta Garbo William Haines
blazoned from thousands of theatres. And ticket-
buyers came in droves!
Already the word comes out of Hollywood that
Miss Garbo’s new Talking picture, “Romance”
is destined to overshadow “Anna Christie” by far.
There is no figure in all studioland whose screen
activities are of such widespread interest. Long
before a Greta Garbo attraction reaches the screen
the magazines of the nation are heralding its ap-
proach, the public is breathless with anticipation!
IT'S NICE to have a Greta Garbo under contract
to your theatre! In 1930-1931 the first of her
three vehicles will be “Red Dust.”
Greta
Marion Davies
Lon Chaney
Norma Shearer
Ramon Novarro
t)
18
Jo question but he will duplicate the stir and
xcitement caused when you advertised Greta
iarbo’s first Talkie.
to the vast audience, and after all that’s where the
big money comes from.
Everybody liked “The Girl Said No” and Haines
.ON CHANEY TALKS!
Lawrence Tibbett
iext season’s “The Bugle Sounds
■
^0 STAR has benefited by the
udible screen more than. Norma
’hearer. What work she does in
‘The Divorcee!” Naturally an in-
reasing public will watch for what
s to follow in months to come.
BILL HAINES has never made a
tap in his entire career! That’s a
ecord for any star. Haines is down-
•o-earth, understandable. He appeals
AND it’s an
event! Chaney is
a sensational
Talk personality.
H is uniqueness as
a screen figure is
increased by an
alluring, mystic
quality of dia-
logue. Watch for
RAMON NOVARRO
III I PAGAN
Dressier^ Moran
showed he could be serious- as well as comic in it!
There’s a happy chap to sell to the public. They
like Bill Haines! They’ll like him best in next
season’s “Remote Control.”
HITS! HITS! HITS!
WATCH MARION DAVIES ! No other actress
in pictures has swept forward to clinch -the
top positions more surely and
steadily than merry Marion. Miss
Davies hit the bull’s-eye with
“Marianne” and has been clicking
regularly. “Florodora Girl” gives
Marion a big opportunity for fun.
Her next season’s vehicles are cele-
brated stage successes including
“Rosalie” and “The Five O’Clock
Girl.” Each Davies picture is
backed by a national ad and pub-
licity Cosmopolitan campaign.
rour public, is intently awaiting the initial
"alking appearance of Lon Chaney in “The
Unholy Three.”
THAT WONDER PUL fOMETHJNG
RAMON NOVARRO’S recent radio
broadcast was a great success and its
celebrated sponsors declared it was
their most successful presentation.
Novarro has a following as steady as
anyone in pictures.
It is a known fact that those who
have seen Novarro’s first offering of
the new season “Singer of Seville’’
predict that Novarro will top the
starring procession.
Grace Moore
line ’em up at your shop ! You’ll hear mo
about it later, but — leave it to M-G-M !
WATCH NOVARRO IN
SINGER OF SEVILLE”
There’s a production to make a note of and handsome
Ramon N ovarro by virtue of it becomes a name to reckon
with in the amusement world!
Jo a? ; Crawford
— all great audience pictures,
her biggest!
JOAN CRAWFORD !
Few stars have ever
crashed through with
one box-office success
after another as Joan
Crawford has. “Our
Dancing Daughters’’
“Our Modern Maid-
ens,’ ’ “Untamed,”
“Montana Moon,’’
“Our Blushing Brides”
And now “Great Day”
DRESSLER - MORAN !
“Have you heard the one
about — ?"
The public
made Marie
Dressl er-
PollyMoran
into a star-
ring comedy
t e a m — a n d
M-G-M is
to give the
public those
happy-go-
lucky gals in wow Comedies. “Caugl
Short” is just the beginning of box-offi<
history. Laughs bring business — no mistak
j(A Scream.')
CAUGHT SHORT
1
EDDIE CANTOR wrote a lunnv h
And that suggested a funnv pictur
i Mctro-Gbldwyn-Mavet And the result is
funniest film vou ever saw
starts FRIDAY
CAPITOL
There’s nothing like a hilarious comedy i
send word-of-mouth talk through a tow
that there’s a show worth seeing.
"John Gilbert
JOHN GILBERT!
“Way For A Sailor” is
a John Gilbert you’ve
never seen before!
M-G-M knowsitsbus-
iness! W e’ve given
handsomejack Gilbert
a two-fisted narrative,
brimming with action,
breathless with story
values that’s going to
Marie Dressier has had a solid year of su<
cess, singled out of every picture for prai
and attention, oftentimes“stealing theshow
according to critics. You’ve got a reac
public for, the next Dressier- Moran corned
AND it’s important to remember that tl
company which builds money attractionslil
Dressler-Moran is ever on the job creatir
new box-office names. Every year M-G-I
comes through with additional ones !
THE LION THAT
LAUGHS UP HIS SLEEVE
Here is Leo, the Metro-Goldwyn-Mayer Lion surrounded by his imitators! It seems that this “parrot
fever” is everywhere. One company originates, the others copy. But while imitation is a sincere form
of flattery it can only approximate, never approach the real, original thing. Leo’s the real thing in pictures.
Wait till you see Lawrence Tibbett in the
production M-G-M is making for him next
season. One of the year’s most ambitious
Construction activity never ceases at the
famed M-G-M studios in Culver City, Cal.
69 acres of highly organized production.
Sound stages, laboratories, mills, factories.
The M-G-M studio is a model of perfection,
a tribute to the glory of a towering industry.
Talkies for Tibbett ! The American public
has never given such a welcome to a new
type of star ever before and they’re go-
ing to cheer him louder now. It’s seldom
that a singer of love songs looks the part.
Tibbett’s not only got the greatest voice on
Gavin Gordon
Raquel Torres
W allace Beery
j
the screen, but he’s he-man and regular,
strong and romantic. “New Moon’’ is big
enough without a Tibbett. Imagine its size
with him.
Edwina Booth
Harry Carey
Charles King
'.isJ
Hedda Hopper
Barbara Leonard
Raymond Hackett
INTRODUCING TWO
NOTED STAGE STARS!
Again M-G-M acts fast (in your interests)
and comes through with a pair of names that
are going to mean big things in pictures. To
M-G-M’s roster of celebrities add the names-
of Jack Buchanan and Grace Moore to
your list of what’s electric-light!
Andre Luguet Bessie Love Charles Bickford
jack Buchanan, shining light of the entertain-
ment world, musical star of the $6.60 class, hand-
ime lover of the stage — we’ve got him !
^race Moore, foremost beauty, one of the greatest
aices of the world, an alluring sensation in the
lusic Box Revue and thereafter operatic hero-
le — we’re bringing you this gorgeous actress!
tars! Stars! Stars! No one can give you names to
qual the solid phalanx of Metro-Goldwyn-Mayer
:ars !
|ts in the very beginning, so now again in 1930-
93 1 depend each week on a shining light on your
narquee, the beacon for business !
3UILDING A GREAT
ROSTER OF STAR
PERSONALITIES
TiHE designation “star” is given to those who
are already on top !
Hlow about those coming up so fast?
The “Star Maker” — that’s M-G-M. Always
grooming the appealing new faces, the personal-
ities with sparkle.
y ou’ll find more “stars-of-tomorrow” in M-G-M’s
vast company of players than in
any other similar group, because
we’ve made it our business to
build them, subtly, intelligently,
spotting them in proper roles,
plugging them for your public.
Robert Montgomery, for in-
stance! There’s a comer at the
box-office. The fan magazines
and newspaper writers always
give him a hand. He’s got that
certain something that points to
stardom.
His popularity is reflected not
only in tremendous fan mail at
the studio, but in the fact that
publications report incessant in-
quiries about him from their
readers.
Montgomery delivered unfor-
gettably romantic performances
in “Untamed,” “Their Own
Desire” and “The Divorcee,”
just to mention a few. A chap
to watch!
And when you scan the whole
list of M-G-M featured person-
alities, many of whose pictures
are shown in these pages, you
realize what a wealth of popular
players are under Leo’s banner
Cliff Edwards. Charles Bick-
ford. Kay Johnson. Anita Page.
Bessie Love. Lawrence Gray.
Charles King. Karl Dane. Th ose
are all big names to your public,
always welcomed in a cast.
Robert Montgomery
Julia Fay
Gus Shy
Cliff Edwards
Elliott Nugent
Heaps of apologies to Victor Talking Machine
There is only one voice that Leo listens to — and that is the Voice of the Box-Office! The public be
served is his idea, and that’s why Metro-Goldwyn-Mayer studios deliver pictures that please with greater
consistency than any other company.
Lotlice Howell
Arnold Korjf
Harriett Lake
Gilbert Roland
Ernest Torrence
Not a season passes with-
out really important star-
contributions by M-G-M.
In the past year we showed
your public a grand comedy
earn, Marie Dressier and Polly Moran, as well as
i new type of singing star, Lawrence Tibbett.
John Mack Brown has
been coming up fast.
“Montana Moon” helped
tremendously. Watch him
in “Billy the Kid.”
Mext season watch particularly for Jack Buchanan.
\nd likewise Grace Moore in “Jenny Lind.”
They’re going to mean great things for you.
Watch for a shooting star named Dorothy Jordan,
ihe’s coming in support of Ramon Novarro in
‘The Singer of Seville.”
Keep your eye on Gus Shy in “Good News.”
He’s an important
acquisition from the
stage to the screen!
Karl Dane, B asil
Rathbone, Raquel
Torres, Roland
Young. That’s the
type of name in
M-G-M casts.
M-G-M has person-
ality-power that isn’t
duplicated anywhere
else.
Victor Seastrom
vSfABSats/k. \
J. C. Nugent John Miljait
Nina Mae
M-G-M wins the highest honor the industry can give ! Academy of '
Motion Picture Arts and Sciences awards M-G-M the trophy Jor
the years greatest picture , “ The Broadway Melody."
DIRECTORS WHOSE NAMES ARE
GUARANTEE OF SUCCESS!
Metro-Goldwyn-Mayer directors represent the
aristocracy of the directorial world!
That describes the men
who direct the big pro-
ductions at M-G-M’s
celebrated studio.
Names that are world-
Fred Niblo
famous, because their entertainments have thrilled
the soul of humanity.
Cecil B. De Mille, King Vidor, Lionel Barry-
more, Clarence Brown, Sam Wood, George Hill,
W. S. Van Dyke. Those names are backed by
successful achievement in behalf of your theatre.
Fred Niblo, Charles Riesner, Sidney Franklin,
Mai St. Clair, Jack Conway, William De Mille,
Robert Z. Leonard, Edward Sedgwick, M-G-M’s
staff' of directors reads
like a Who’s Who
in Filmdom.
Every director at the
M-G-M studio is a
proven producer of
successful
ment.
'Jacques Feyder
entertain-
Jack Conway
( \
1 *
IV m. De Mille
George Hill
In every phase of pro-
duction that’s true of
Metro - Goldwyn -
Mayer insistence on
expertness! Filmdom’s notables, the names that
are recognized and respected !
M-G-M's Giant pictures can be entrusted only
to such hands !
America
G0ES
METRO-GOLDWYN-MAYER !
Film Daily’s Annual Poll of
400 Leading Film Critics
Qives MetrO'QoldurymMayer
FOUR OUT OF 10 BEST
PICTURES IN 1929-
10 BEST PICTURES OF 1929 NAMED
The Ten Best
400 Leading Newspapers with 27,000,000 combined circulation are giving
front page space to Metro -Goldwyn -Mayer’s 4 out of 10 triumph!
Sidney Franklin
Robert 7j. Leonard
Malcolm St. Clair
W. S. I'an Fyke
NO WONDER THEY CHEERED !
This is the artist’s conception of the scene he recently witnessed at the Drake Hotel, Chicago, during
the Metro-Goldwyn-Mayer sales convention. The announcement had just been made of the line-up for
next season that the boys were to present to exhibitors. No wonder they cheered!
METRO-GOLDWYN-MAYER PRESENT!!
50 “LUCKY STAR” HITS IN 1930-31;
MARION DAVIES in
THE FIVE O’CLOCK GIRL
This play by Guy Bolton and Fred Thompson
with a score by Kalmar and Ruby ran one year
in New York and was a big hit on the road. It’s
just the thing for Marion Davies. Full of fun,
frolic, songs and romance. They’ll love Marion
as the mannequin who poses as an heiress debu-
tante. Here’s a Big Time vehicle lor a Big Time
star! It will be widely promoted with a Cosmo-
politan-size ad drive.
MARION DAVIES in ROSALIE
Based on the Ziegleld musical comedy by Wil-
liam Anthony McGuire and Guy Bolton with a
score by the great George Gershwin and Sigmund
Romberg. “Rosalie.” adapted by Gene Markey,
comes to talkies with a reputation that’s country-
wide! Imagine Marion Davies as Princess of a
mythical kingdom to which comes a handsome
American Trans-Atlantic flyer. He’s bashful —
but she’s not! The result is grand. This one gets
that million-dollar promotion, Cosmopolitan-
sponsored.
There will be three Marion Davies productions
JOAN CRAWFORD in GREAT DAY
Phis elaborate musical drama ot the river country
of Louisiana was six months in road tryouts before
reaching Broadway and represented a fortune in
theatrical investment. Vincent Youmans, com-
poser of “Hit the Deck,” and many other suc-
cesses wrote the score, admittedly his greatest,
containing such positive numbers as “More Than
You Know,” “Without A Song,” “Great Day,”
and “Happy Because I’m In Love.” Based on
the play by William Cary Duncan, John Wei,
Vincent Youmans. Lyrics by William Rose ail
Edward Eliscu. Adapted for the screen by Jams
Montgomery. Directed by Harry Pollard.
The second JOAN CRAWFORD pictii
will be HER FORTUNE by James Mqi-
gomery.
' There will be four Joan Crawford Pictures
GRETA GARBO in RED DUST |
The most unusual part she has ever played ! (i
a Chinese rubber plantation — -her past in Pas
forgotten — gorgeous Greta Garbo gives tc
talking screen a performance such as you’ve new
witnessed! This stage play by Wilson Collis 1
has the power of “Sadie Thompson.” It’s goi?
to be one of the year’s greatest !
There will be three Garbo Pictures
WILLIAM HAINES in REMOTE
CONTROL
Remote Control — a rollicking romantic mel-
drama! Broadway gasped at the stage play. T e
'Balking picture takes you into a radio broadca -
ing room with Bill Haines as announcer! Jit
his style ! Bill unknowingly thwarts the GF t
Gang operating by radio. And of course ther s
a girl in the story. She’s his! Based on the.pty
by Clyde North, Albert C. Fuller, Jack .
Nelson. Directed by Malcolm St. Clair.
T here will be p William Haines pictures^ | i
LON CHANEY TALKS in I
THE BUGLE SOUNDS
A powerful story of the Foreign Legion, “T e
Bugle Sounds” by Major Zinovi Pechkoff, Chany
plays the part of a hard-bitten sergeant, cru ,
ruthless — until Love enters his life! Much f
Cecil B. DeMillc
King Hi dor
Lionel Barrymore
Clarence Brown
Trader Horn , the most colorful
character of our time, lives to sec
his wonder hook on the screen!
“ Madame Satan" is Cecil B. DeMille’ s answer
to a public hungry for the exotic, alluring, dra-
matic spectacle. It's his most ambitious film!
“ March of Time" isthelast word in entertainment!
Utterly different from anything whick-has gone be-
fore. Glamorous! Star-studded! A truly Big One!
The Bugle Sounds” was photographed in actual
^cations in Africa while the famed Foreign Le-
ion was under fighting orders. George Hill who
irected Chaney in “Tell it to the Marines” does
: again. That means a big picture.
OHN GILBERT in WAY FOR A
SAILOR
k-G-M knows its business ! We have a world of
oijfidence that the great Gilbert public will react
!p this rugged story with an enthusiasm expressed
a receipts. Sam Wood, director of box-office hits
> making it. Laurence Stallings of “Big Parade,”
What Price Glory,” “Cock-eyed World” fame
vrote the dialogue from the thrilling book by
Albert Richard Wetjen. Gilbert’s role is power-
ful. Salt of the sea, adventurer in far ports, fighter
nd romancer, he runs the gamut of human exper-
ence in one of the most absorbing narratives,
ou’ve ever been gripped by !
There will be two John Gilbert Pictures
rWO NORMA SHEARER
PICTURES
sTo star of the talking screen has delivered with
he consistency of Miss Shearer. Her four talking
>ictures “The Trial of Mary Dugan,” “The
^ast of Mrs. Cheyney,” “Their Own Desire”
nd “The Divorcee” have all been perfect per-
ormances. “The Divorcee” at present is breaking
ecords everywhere. Also watch for “Let Us Be
jay.” You can rely on the two 1930-31 Norma
ffiearer pictures.
RAMON NOVARRO in THE
>INGER OF SEVILLE
\ production already finished, already previewed
ind already talked about in Hollywood as one of
he biggest pictures in all the history of pictures!
kVhat a cast 1 Dorothy Jordan, iRenee Adoree,
Nance O’Neil, Ernest Torrence. Directed by
Charles Brabin. Story by Dorothy Farnum. Dia-
logue by John Colton. In t lie story Novarro as
a young Spanish singer loves a convent lass. She’s
torn Irom his arms and with broken heart he sings
to a great fame. Jealous rivals harm him and
with his life in the balance the kind nuns send
back the girl be loves. Novarro surpasses every-
thing he’s ever done. This picture is in the bag!
RAMON NOVARRO in The SONG
OF INDIA
( Three Novarro Pictures)
A sure-fire box office title Based on the famous
melody, “Song ol India.” The Story by Achmed
Abdullah is ideally suited to Ramon Novarro.
India — quaint, bizarre, strange, exotic streets,
heavily veiled women, snake-charmers, fakirs —
rajahs and ranees . . . An epic of this land of
mystery and romance. An unparalleled musical
score incorporating not only the “Song of India,”
but the exotic and well known “Pale Hands,”
“LessThan the Dust,” and “The Temple Bells.”
And through these songs is woven the story of a
young Prince, of his Ranee and of a white woman
the story of an undying love and of a passion
that burns like fire and dies out like a rocket.
MARIE DRESSLER AND POLLY
MORAN in RAZZLE-DAZZLE
Consistent with Metro-Goldwyn-Mayer’s policy
of star-making, the team of Marie Dressier and
Polly Moran is destined to provide the kind of
comedy that the screen public demands in well-
prescribed portions. Coming on top of “Caught
Short” the new riotous talkie “Razzle-Dazzle”
brings this mad duet to new heights of merri-
ment. You will make a great deal of money on
these well-promoted laugh-clocked comedies.
There will be 2 Marie Dressier- Polly
Moran Pictures
YOUR “LUCKY SEVENTH 1”
Happy Birthday Leo! 1930-1931 is your “Lucky Seventh” Year! You’ve logged this old business ou
oi its complacency Irom the minute you crashed into it! Everybody keeps one eye peeled on Lee
They know you’re up to something all the time. And this time it looks like you’ve topped the field b
a wider edge than usual. Some product, kid! “Lucky Seventh” fbr M-G-M exhibitors!
LAWRENCE TIBBETT AND
GRACE MOORE in NEW MOON
Lawrence Tibbett having been popularized by
Metro - Gold wyn - Mayer will appear in the
:heatrical success of a decade, none other than
‘New Moon,” the Schwab and Mandel, Oscar
Hammerstein, 2nd, Sigmund Romberg triumph.
Supporting him in a stellar capacity will be Grace
Vloore of the golden voice whose performance
n Irving Berlin’s “Music Box Revue” brought
icr operatic recognition. Imagine Tibbett and
Vloore singing “Lover Come Back To Me”!
‘New Moon” is a vehicle for which every pro-
lucer has put in a bid. It, in itself, is as great a
itle as one could hope for. Bolstered with such
;tar talent and backed by M-G-M enterprise it
will prove an outstanding attraction of the season.
'Director Jack Conway. Dialogue by Charles
MacArthur. Adaptation by Sylvia Thalberg and
Frank Butler.
There will be two Lawrence Tibbett Pictures
I- COSMOPOLITAN PRODUCTIONS
The Jirst production will be
GRACE MOORE in JENNY LIND
iVith Reginald Denny! Following the already-
issured success of “The New Moon” Grace
Vloore will appear in a pet creation ot the Metro-
Boldwyn-Mayer Studios. And with it a new star
ippears on the horizon — Grace Moore. It is none
)ther than the drama of the Swedish Night-
ngale “Jenny Lind.” A story of her great love
or a penniless musician, their trials, rise to fame,
visit to America, reception by P. T. Barnum and
dl the episodes of an exciting career. Directed
)y Sidney Franklin. Scenario by Hans Kralyand
Llaudine West. Dialogue by John Meehan.
Driginal music by Herbert Stothart, Arthur Freed
ind Harry Woods. This is the first of four
Posmopolitan productions, which, as you know,
ire backed heavily hy Hearst promotion.
There will be three more Cosmopolitan Productions
CECIL B. DeMILLE’S MADAME
SATAN
A wife, who is too good for her own good,
masquerades as Madame Satan to win back her
husband from a designing woman. Drama, come-
dy and the spectacular effects for which De Mille
is famous, including a novelty in the way of a
grand ball on a Zeppelin which is wrecked, for-
cing the revelers to seek safety in their parachutes,
will make this one of the biggest pictures of the
year. Jeanie MacPherson wrote it. And she
knows box-office! The dialogue is by Gladys
Unger. The music by Jack King and Herbert
Stothart and the lyrics by Clifford Grey and
Elsie Janis. Kay Johnson, Reginald Denny, Rol-
and Young and Abe Lyman’s band are outstanding
in the large cast of this production.
BILLY THE KID
The one big, stirring, outdoor story of the great
West, based on the real life of a notorious “bad
man.” As romantic as it is thrilling! With a love
story of surpassing power. Directed by King Vidor
and starring John Mack Brown, this Western is
a stirring picturization of Walter Noble Burns’
popular biography, “The Saga of Billy the Kid.”
Dialogue by Laurence Stallings, author of “The
Big Parade,” “What Price Glory” and “The
Cock-Eyed World.” Included in the cast are
John Mack Brown, Wallace Beery, Karl Dane
and Lucille Powers.
TRADER HORN
The great Metro-Goldwyn-Mayer expedition
into the heart of Africa has returned and what
an amazing picture they have brought back with
them! Here is the picture that will be one of
the very biggest sensations in years. The Ivory
Coast of Africa . . . jungles Voodoo charms and
witchcraft, and an orphaned white girl regarded
as a goddess. A ruby worth a king’s ransom, and
escape from death by torture. Love’s awakening
for this lovely white girl and a splendid English-
man, and their thrilling escape from the fana-
Arthur Robinson
Harry A. Pollard
Charles Riesner
Edgar J. McGregor
Sammy Lee
The true , stirring story of BILLY THE KID
here in a Vidor production
The best news of all — GOOD NEWS — the
musical comedy you've waited for
Edward Sedgwick
tical natives and terrible jungle. Authentic!
thrilling ! Based on the book by Ethelreda Lewis.
Directed by W. S. VanDyke with Harry Carey,
Duncan Renaldo and Edwina Booth.
rection, Edgar J. McGregor. Screen directioi
Nick Grinde.
NAUGHTY MARIETTA
THE MARCH OF TIME
Metro-Goldwyn-Mayer again proves its claim
of being tbe biggest-leaguer in the entertainment
industry, by offering “The March of Time”
— an all-star production that means ALL STARS
— and plenty of them ! “The March of Time”
promises to cap the most glamorous spectacle
that has come out of filmland to date. Featured
among others are: Weber and Fields, DeWolfe
Hopper, Fay Templeton, Marie Dressier, Louis
Mann, Josephine Sabel, Barney Fagan, William
Collier, Sr., Ramon Novarro, Carlotta King,
Benny Rubin, Dodge Sisters, Cliff Edwards,
William Collier, Jr., Betty Healy, Albertina
Rasch Ballet, Duncan Sisters, Clyde Cook, Gus
Shy, Polly Moran, Karl Dane, Raquel Torres,
and more! Directed by Charles F. Riesner.
GOOD NEWS
An all-star production of the Schwab & De Sylva
musical that gave the nation such song hits as
“The Varsity Drag,” and “The Best Things in
Life are Free.” The daddy of all collegiate
plays and pictures, and still holds the palm for
youth, speed and customer appeal. The dance
numbers surpass anything that has been done to
date. The fastest picture ever screened. Based on
a musical comedy by Lawrence Schwab, Lew
Brown, Frank Mandel, B. G. De Sylva and
Ray Henderson that ran over one year on
Broadway and a hit in every city in the country.
Bessie Love, Mary Lawlor, Gus Shy, Cliff
Edwards, Dorothy McNulty, Stanley Smith and
Lola Lane head the cast. Scenario, Frances
Marion. Dialogue, Joe Farnham. Stage di-
Theplay by Rida JohnsonYoung. VictorHerbert
great success! With the music that only th;
composer could write! Including “Sweet Myster
of Life,” “I’m Falling in Love With Someone
and “Italian Street Song.” Full of the atmosphet
of old New Orleans when France ruled her; th
thrill and romance of an outlaw pirate and
daring, strong-willed French girl, who kne1
what she wanted. Tender humor, devil-may-cai
adventure, and the lilting songs of America
best-loved composer.
THE MERRY WIDOW
Imagine “Merry Widow” music! Imagine Frar
Lehar’s intoxicating “Merry Widow Waltz” an
“Velia” in Talkies! It’s the best news yet to yot
public that this dashing romance is coming to th
talking screen! A glamorous, breath-taking fill
will greet them. Based on that most belove
romantic operetta of all time. By Victor Leoi
Leo Stein, Franz Lehar. As produced by Hem
Savage. Watch for the great personalities wh
will bring this wonder picture to the screen.
Big one among Big Ones!
THE PASSION FLOWER
Kathleen Norris’ best-selling novel is coming i
the Talkies! Everybody’s reading this absorbir
book! M-G-M which brings audiences the late
and best in novels is making it into a soul-stirrir
Talkie. And what a story. The heiress who giv
up wealth, social position for a husband’s tri
love. But when the husband meets his “passic
flower” her sacrifice seems wasted. Then a grij
ping climax! You’ll love this one! Adaptatic
and dialogue by Martin Flavin. Directed 1
William C. de Mille.
“TRADER HORN” IN TALKIES IS
THE BIG NEWS OF 1930-1931
It s just one of the Diamonds in the Metro - Goldwyn - Mayer Heaven !
THOSE THREE FRENCH GIRLS
( Charm aine , Diane and Marianne )
What a title! . . .What an angle! Three American
youths, one a millionaire, the others paupers,
leave a trail of glory throughout provincial
France, as they proceed to Paris to make good for
the three French girls they had met. An irate
guardian seeks to subdue the young millionaire.
They accuse him of being a lunatic and then
complications! Something that will startle even
Paris A laugh a minute. Full ot mirth, gusto
and hot-blooded romance. A great exploitation
picture. Bv Dale Van Every and Arthur Field.
DOING THAT THING
Laughs and Music by Jimmy McHugh and
Dorothy P'ields who wrote “I Can’t Give You
Anything But Love, Baby” and the music of
“The Blackbirds.” What a plot! B oss brings
shipping clerk to country club. Society adven-
turess thinks the boy’s a millionaire and marries
him. Tells him she took him for his money. Lie
confesses he has no- money. It’s a happiness treat,
full of laughs and studded with a dock of gay
songs! Wait till they hear “Go Home and Tell
Your Mother,” “Doing That Thing,” “Love
Magician” and others!
TAMPICO
Joseph Hergesheimer and Bartlett Cormack paint
the drama of the Oil Fields in this great play of
theirs! Never such a narrative as overpowering
as this romance ot an oil baron in Mexico. He is
the strong master ot destinies and human souls.
Strong — until a beautiful woman without prin-
ciples crumbles his kingdom. The color, the
romance, the intrigue of the oil tields have been
re-created for you on the Talking Screen. Watch
for “Tampico.”
BALLYHOO
Beth Brown’s best seller novel of circus life.
“Ballyhoo.” There have been circus pictures be-
tore. but never has the “behind-the-scenes” oi
circus life been exposed so frankly, so realisti-
cally, so thrillingly as in “Ballyhoo.” Beth
Brown told it all in a novel that reached thou-
sands of excited readers. Now Metro-Goldwyn-
Mayer has been privileged to bring this romance
of the “Big Top” to you on the Talking Screen.
THE WORLD’S ILLUSION
Jacob Wassermann, Europe’s most gifted writer
ot soul themes comes at last to the Talking
Screen. What did she seek this beautiful dancer,
possessed ot every wealth and luxury, adored by
men? A nurning, unquenchable restlessness in
her soul sent her across the tace of Europe into
strange places and torbidden experiences! A great
modern novel, best-seller on two continents,:
yields its powertul story to the screen!
THE CRISIS
Winston Churchill’s Civil War Drama will be
“The Birth of A Nation” of the Talkies! Look
torward to one of the most dramatic and soul-
searing productions of all your days (if exhibiting
pictures. The throbbing love story of the South-
ern girl and the Northern boy as told in Winston
Churchill’s immortal novel of Civil War days
is to be one of the things they’ll wa'tch for on
the talking screen this coming season. A truly
Big One!
MONSIEUR LE FOX
Of all the dramas that have come out of the
great, silent Northwest, there is none to com-
pare with this exciting tale that hammers out
thrills like a machine gun! A handsome, reck-
less payroll robber of the lawless north, an aris-
GREAT. NOVELS BECOME GREAT PICTURES!
h-''
V
-
A
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flower
tocratic white girl and a fair squaw of the North
Woods are the central figures. And then — the
relentless Northwest Mounted! Story by Willard
Mack. Directed by Hal Roach. To be made
in English, Spanish, French, German, Italian.
Featured in English cast Gilbert Roland,
Barbara Leonard, Arnold Korff. French cast
Andre Luguet, Barbara Leonard, Arnold Korff.
Spanish cast (Albert Roland, Rosita Ballesteros,
Pablo Alvares. German cast John Reinhardt,
Barbara Leonard, Arnold Korft. Italian cast
Franco Corsaro, Barbara Leonard, Paul Porcasi.
THE DARK STAR
Lorna. Moon’s great novel. The book they’re
all talking about. Featuring Marie Dressier
(what a role this talented and popular actress
has!) Dorothy Jordan (the girl they’ll remem-
ber in “The Singer of Seville”) and Robert
Montgomery (he’s popular !) Directed by George
Hill. Adaptation by P rances Marion and Marion
Jackson. One of the tenderest love stories told
in our time. The girl without a lover, suddenly
whirled into a dramatic romance with a hero of
her dreams! A great audience picture.
WAR NURSE
The true story of a woman who lived, loved
and suffered on the Western Front. Now it has
been told! The woman’s side of the World
War! The big story — hitherto only whispered
— of the heroism, the romances, the passions of
beauties under hell-fire! A famous authoress has
written anonymously the whole story and Metro-
Goldwyn-Mayer is the one to give it to you in
a masterful talking picture.
THE GREAT MEADOW
The book, now in its ioo,oooth, that is thrilling
America. By Elizabeth Madox Roberts. There
has appeared on the horizon of the book world
a new romantic novel that is holding America
spell-bound. A tale of frontier days, of a girl
who braved Indians and unknown dangers! A
story out of the bed-rock of America, out of its
struggles, sacrifices and glories. It is to be the
Epic Drama of the Talking Screen!
DANCE, FOOLS, DANCE
Here’s the Great Talkie of Martin Flavin’s stage
play “Cross Roads” — What every Young Couple
in Love should know! Flere’s the age-old prob-
lem written by the master playwright Martin
Flavin in a drama as gripping as anything you’ve
ever encountered on the screen or on the stage!
The boy and girl of “Dance, Fools, Dance” solve
their difficulties in a unique and daring way, and
pass through the danger zone to happiness.
DIXIE, THE DARK HORSE
M-G-M’s going to make the prize of racing
stories in talkies! Imagine the thrill of it, the
hoof-beats, the color, the atmosphere of the
track! And what a yarn is this!1 A colorful drama
of the Old South when horse-racing, the sport
of kings, quickened the pulses of fair ladies and
sporting gentlemen. A great exploitation picture
to he produced on a large scale with a cast of
names that you can feature. Here’s the Dark
PI orse that’s going to he the flash gold-getter for
next season!
\ VAST PUBLIC FOR THESE BEST-SELLERS!
A visitor to the M-G-M studios today would see the World' s
Greatest Studios vastly increased in size and facilities. It is
more than ever the Metropolis of the films.
TOP-NOTCH WRITERS ON
GREAT M-G-M STAFF
WHEN you take into consideration how
M-G-M has combed the world lor
talents in every department you realize what a
far-seeing, powerfully intrenched organization
is behind the M-G-M product.
The men who write for our pictures are skilled
craftsmen, men and women with brilliant
records.
P. G. WODEHOUSE is a recent addition.
He’s doing a great story for Jack Buchanan.
VVodehouse is a talent known the world over,
a smart dramatist, a concocter of great stories,
a writer of sparkling dialogue.
WILLARD MACK has a background of show
experience that few can point to. He knows
audiences.
Samuel Shipman
Edwin Justus Mayer
P. G Wodehouse
Laurence Stallings
Arthur Richman
William Hurl hut
The gigantic production activities of M-G-M are possible only in a
studio of such fabulous resources and ever-growing facilities.
LAURENCE STALLINGS, 'author of -The
Big Parade”, “What Price Glory”, “The Cock
Eyed World” is writing the dialogue for a
powerful yam for Jack Gilbert based on Wet-
gen’s “Way For A Sailor.”
JIM TULLY writes with a pen steeped in the
heart’s blood of folks in all walks of life. He’s
been a soldier-of-fortune and now is a best-
selling author.
JOHN COLTON, creator of “Sadie Thomp-
son”, is one of the great living dramatists
and raconteurs.
JEANIE MacPHERSON has written most of
the great Cecil DeMille triumphs. “Madame
Satan” is her most colorful and gripping story,
produced by DeMille for next season!
Broadway’s greatest playwrights have been
brought to the Talkies by M-G-M. Charles
MacArthur, co-author of “Broadway”, Edwin
Justus Mayer, author of “The Firebrand”,
Arthur Richman, Ernest Vadja, Samuel Ship-
man, William Hurlbut, Martin Flavin, John
John B. Hvmer Frances Marion Bess Meredyth
George O' flora
Madeleine Rut liven
E. Richard Schayer
Crane Wilbur
Joseph Farnham
John Meehan
Becky Gardiner
Beatrice Banyard
Ruth Cummings
Lucille Newmark
Don Ryan
Z.elda Sears
Jock Neville
Edith Filzgerahl
Mitzie Cummings
Stuart Anthony
Frank Butler
IF. L. River
Harry Sattber
Sylvia Thalberg
Claud ine ll’est
Hans Kraly
Laurence E. Johnson
Robert Hopkins
Willis Goldbeck
Alfred Block
Al Boasberg
B. Hymer, John H. Lawson — that’s just a
few of this most celebrated group.
M-G-M knows that the foundation of a suc-
cessful entertainment is its power to grip the
mind first of all with narrative!
We’ve got the best of all the writing clan,
the Frances Marions, the Bess Meredyths —
scan the amazing list of M-G-M writers
published in these pages.
It’s a great feeling for a theatre owner to
know that behind his product are the experts,
the highest talents that can be found in the
amusement world !
THESE CELEBRATED FOLK
WRITE SCENARIOS AND
DIALOGUE AT M-G-M
Stuart Anthony
Beatrice Banyard
Alfred Block
Al Boasberg
A. P. M. Branden
Neil Brandt
Frank Butler
John Colton
Mitzie Cummings
Edith Ellis
Becky Gardiner
Willis Goldbeck
Joseph Farnham
Edith Fitzgerald
Martin Flavin
Robert Hopkins
Cyril Hume
John B. Hymer
William Hurlbut
Marion Jackson
Laurence E. Johnson
Erie C. Kenton
Hans Kraly
John H. Lawson
Laurence
Philip J. Leddy
Willard Mack
Charles MacArthur
Jeanie MacPherson
Frances Marion
Gene Markey
Edwin Justus Mayer
Sarah Y. Mason
John Meehan
Bess Meredyth
Lucille Newmark
Fred Niblo, Jr.
Jack Neville
J. C. Nugent
Samuel Ornitz
George O’Hara
Arthur Richman
W. L. River
Madeleine Ruthven
Don Ryan
Harry Sauber
Richard Schayer
Zelda Sears
Samuel Shipman
Stallings
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ROSBIAPS MmK C'WWtlWi
M-G-M’s NATION-WIDE HIT
liONGS PLUG YOUR SHOW
ETRO - GOLD W YN - MAYER
tionized the song business.
has revolu-
dore hit songs have come from Metro-Goldwyn-
dayer pictures than all the pictures in the rest of
he industry.
t"his
reat
is due to two factors — that the songs are
and that they are properly promoted.
Dorothy Fields
Howard Johnson
Arthur Freed
Jimmy McHugh
Joseph Meyers
Clifford Grey
WHENEVER you are told that there will be songs
a Metro- Goldwyn- Mayer pictures you can rely
n the fact that they will be great songs.
j
U1 you have to do is to look up the line of song
(niters under Metro-Goldwyn- Mayer contract.
U1 that you have to do is to have your usual faith in
detro- Goldwyn- Mayer — on Metro- Goldwyn -
dayer performance.
LMONG THE great recent acquisitions by Metro-
joldwyn-Mayer are Vincent Youmans, composer
>f “Hit The Deck”, “Wild Flower” and “Great
day”.
de is doing Joan Crawford’s next picture.
AMONG MUSIC MAKERS OF
METRO-GOLDWYN-MAYER
COMPOSERS
Dorothy Fields
Arthur Freed
Clifford Grey
Howard Johnson
Jimmy McHugh
Joseph Meyers
Reggie Montgomery
Oscar Strauss
Herbert Stothart
George Ward
Harry Woods
Vincent Youmans
CONDUCTORS
Dr. William Axt Sam Wineland
Frederick Stahlberg Charles Drury
ARRANGERS
Arthur Lange Ray Heindorf
Charles Maxwell Larry Shay
VOICE DIRECTION
Dr. P. Mario Marafioti
Jimmy McHugh and Dorothy Fields are the lyric
writers for the sensational “Blackbirds” which ran
over a year on Broadway which contains such hits
as “I Can’t Give You Anything But Love Baby”
and “I Must Have That Man”, They’re writing
for M-G-M now!
NOT TO MENTION the great operetta composer
Herbert Stothart and popular song writers like Joe
Myers (remember “California Here I Come”)
and Harry Woods (“When The Red, Red Robin
Comes Along” — “A Little Kiss Each Morning
A Little Kiss Each Night”); Clifford Grey who
wrote the songs for Marilyn Miller in “Sally”.
And of course not to mention the greatest popular
musical genius of our time, the one and only Oscar
Strauss, composer of “The Chocolate Soldier”.
METRO-GOLDWYN-MAYER airs are in the air
and on the air.
Your theatre is the best music box of all when you
play Metro-Goldwyn-Mayer pictures with songs.
Reggie Montgomery
Oscar Strauss
Herbert Stothart
George Ward
Harry Woods
Vincent Youmans
HAL ROACH
The Capitol , N. Y. like all other big houses features
Laurel-Hardy comedies in the ads.
M-G-M' s “ Dogvi/le Comedies" in electric lights on
Broadway. You’ll feature them too!
THE GREATEST SHORT PRODUCT
LINE-UP M-G-M HAS EVER OFFERED!
M-G-M Short Subjects 'SO-’Sl
SPECIALS
6 M-G-M DOGVILLE COMEDIES
6 LAUREL & HARDY COMEDIES
(Two Reels Each)
HAL ROACH STAR COMEDIES
X CHARLEY CHASE COMEDIES
8 OUR GANG COMEDIES
8 YOUNGER SET COMEDIES
( Two Reels Each)
8 M-G-M COLORTONE REVUES
(Two Reels Each)
NOVELTY GROUP
"Song Writers Revue” “The Rounders”
“Copy” “Gems of M-G-M”
(Two Reels Each )
BURTON HOLMES
12 AROUND THE WORLD WITH BURTON HOLMES
( One Reel Each)
CARTOON COMEDIES
12 FLIP THE FROG
(One Reel Each)
NEWSREEL
io4 ISSUES HEARST METROTONE NEWS
(One Reel Each)
NO QUESTION but that Metro-Goldwyr
Mayer has raised the standard of sho
subjects throughout the industry!
M-G-M has always attached a feature important
to this part of your program that has resulted i
shorts becoming a very definite factor in th
building of receipts.
This coming season we step out as never before
Never such a diversity of subjects.
WE’VE ADDED some new elements to our prt
gram, a remarkable series of Talking Dog picture
“Dogville Comedies” a unique cartoon serie
“Flip The Frog”, Burton Holmes Travel-Talki<
and other diversified units.
THESE FACTORS added to Hal Roach Comt
dies, Laurel-Hardy, “ Our Gang”, Charley Chas
ind “The Boy Friends” (a swell new idea!)
neans that M-G-M has planned a year of shorts
mequalled in its history.
Together with M-G-M feature service, our short
jubject line-up makes a year of unmatchable
hows!
{“DOGVILLE COMEDIES"
ARE LATEST BOX-OFFICE
SMASH!
DOGVILLE COMEDIES from th eir very
first long run test on a $2 Broadway road-
show program this Spring clicked as no other
lovelty has clicked in years!
‘Hot Dogs” played the Earl Carroll Theatre on
Broadway and they raved ! It moved to the Colony
and every critic in town went into hysterics!
Seeing and hearing is believing! Don’t take our
word for it, but be sure at your first opportunity
to preview these remarkable little laugh-getters
yourself.
A whole stock company of amazing dogs has
been gathered and they TALK!
Zion Myers and Jules White direct them. The
first ones are “Hot Dogs”, “College Hounds”
and “Who Killed Rover?” Six in all.
A scene from ‘-Hot Dog” the first AU-Barkie in history. It’s a Bow-Wow!
HIS LAST prize was Laurel-Hardy and if all
signs are correct he’s doped out another fast one
— “The Boy Friends.”
Gertie Messenger
Mickey Daniels
Dorothy Grainger
You’re going to hear plenty
about this personable group of
young men and young women.
They’re youngsters of the ado-
lescent age, and their comedies
are human happy audience stuff.
The first one is “Doctor’s
Orders”. Eight in the series.
Mary Kornman Grady Sutton
LAUREL-HARDY ARE SET
FOR BIGGEST SEASON YET!
HAL ROACH’S NEW SHOW-
MAN IDEA “THE BOY
FRIENDS"
David Sharpe
■ AL ROACH has brought
out more new ideas in
short comedies than any one in
pictures.
Every year that smart showman comes through
with a swell notion that develops into a money-
maker. He realizes that showmanship means keep-
ing them coming with a different slant all the time.
Diamonds in the comedy heavens! They’re
magnets for a nation that would rather
laugh than eat!
LAUREL-HARDY get feature billing in the
newspaper ads of America’s de luxe theatres.
They get it because they mean extra business.
HAL ROACH is prepared to give these grand
comedians the greatest production impetus of
their career in the new season. M-G-M con-
tinues to build their name value with specialized
promotion attention and tie-ups of nation-wide
value.
Laurel-Hardy gave your folks a heap of happi-
ness this past year. “Blotto,” “Brats,” both of
which played the
Capitol, N. Y. and
other big ist runs are
just two of a year of
successes. “Haywire”
is coming soon and its
better than their best!
Six Laurel-IIardys
next season!
CHARLIE CHASE IN 8
HAL ROACH “CLASS”
COMEDIES
Notice the regularity with which Charlie
Chase clicks in his talking comedies!
He makes consistent successes, and as a result,
he’s built up a following that must be carefully
considered in making up a
program.
His line comedies of the
past season, “Whispering
Whoopee,” “All Teed
Up,” “The Real McCoy”
and all the others have had
the cumulative value of building Chase into a
sure-fire draw !
His latest comedy is “Fast Work” and it’s abso-
lutely a scream ! That’ll help Chase more than
ever for next season when he comes through with
a flock of laughs for his fans.
HAIL! HAIL! “OUR GANG”
IS SURE-FIRE ALWAYS!
There are only a few things in pictures that
rate editorial mention. Occasionally some
feature picture breaks into an editorial column.
Never a short subject — with the exception of “Our
Gang” which has become a national institution.
“Our Gang” is probably the widest known, tf
longest-advertised, the most completely estal
lished trade-mark in all picture business. Typic ■
of America, they have become part of our n;
tion, and are so regarded the world over.
Every theatre should make it a habit to shcr
every “Our Gang” comedy. Not only becau:
they’re delightful entertainment but becaus
America considers them a splendid representatio
of the best qualities that the motion pictui
can give.
Eight “Our Gangs” next season, and the storii
lined up for them assure the most enjoyable sul
jects these kids have yet delivered !
M-G-M’S COLORTONE
REVUES HAVE WON
AUDIENCE FAVOR! 1
DIVERSITY of short subjects is vitally impor
ant for the well balanced program an
M-G-M has given intelligent thought to tf
matter.
In the Colortone Revues you give them tf
necessary change of pace that makes for goo
showmanship.
These gorgeous little subjects, entirely in Tecf
nicolor, have established themselves with aud
ences. They’ve made a real success and the
draw business!
AI-G-M puts quality into these Revues that yo
see in the biggest musical features. Each on
has name value among the entertainers, lavis
handling of sets an
good songs.
Colortone Revues lik
“Climbing theGolde
Stairs,” “Mexicana
and the others, fet
tured names such ;
Charles King, Armid;
/us Edwards, Kenny Rubin and many more of
mportance. Sammy Lee gave them the same
lance direction that made him famous with ?6.6o
Broadway musicals.
)nce you play Colortone Revues you’ll keep a
pot open for others to follow. That’s been the
xperience of all exhibitors.
The Doll Shop'' Colortone Revue
layed leading theatres.
Broadway parki the Embassy Newsreel
Theatre from morning to midnight
M-G-M’s NOVELTY GROUP
"OUR GREAT IDEA SHORTS!
'our tabloid film treats. Each
| a distinctive entertainment far
rom the beaten track!
THE ROUNDERS” presents
ack Benny, Dorothy Sebastian,
Jeorge K. Arthur in a hilarious
omedy sketch of life’s embar-
assing moments. “COPY” is
powerful drama behind the
cenes of a great newspaper.
SONG
VRITERS’
l E V U E”
matures the
-ading wri-
prs of popu-
“ Copy"
" The Roundtrs"
'Song /Criter 's Revue"
"Gems of M-G-M"
lr song hits in a unique idea, with [ack Benny
master of ceremonies. “GEMS OF M G-M”
rings you the Brox Sisters, Benny Rubin, Marion
darris, the Belcher’s Kiddie^ Ballet in a different
evue idea. Two reels each and solid, diversified
ntertainment!
HEARST METROTONE
NEWS PLAYS EVERYWHERE
M-G-M s Talking newsreel has taken its place
on the screens of all leading theatres. It’s worthy
of the M-G-M tradition for aggressive, ceaseless
striving for perfection. It’s a great newsreel,
always interesting.
II earst Metrotone News is recognized by Broad-
way as the authoritative newsreel, playing exclu-
sively at the Embassy Theatre in New York with
Fox Movietone News. With a program made up
entirely of these two newsreels, the Embassy is a
continuous sell-out.
INTRODUCING “FLIP THE
FROG,” CARTOON STAR
‘| IB” IWERKS
is the noted car-
toonist whose cartoon
comedies have been
giving joy to audi-
ences for years. His
fertile imagination
has established the
cartoon comedy as a bright spot on the program.
Now he’s stepped out with what he considers his
greatest cartoon character, “Flip the Frog.”
M-G-M has screened the first “Flip the Frog”
comedy and it’s got it all over anything you’ve
ever seen. T welve of them coming. One reel each.
BURTON HOLMES COMES
TO THRILL AUDIENCES!
The man who has thrilled thousands of.
listeners talks at last from the screen.
T he man for whom crowds pack theatres at ad-
vanced prices — your patrons can hear him now!
AH the wonders of a
Burton Holmes travel-
ogue are on the way!
12 unique and utterly
different short sub-
jects! More thrilling
than fiction!
GARBO
TALKS'
And The World
Listens—
GRETA
good
n0'
HENnEfisnN
The Biggest pjc(
lMarch
'"PrerMad,
k MO ^ Z
<2&o
38® «*
mkj-a,
THE BOOf
HARRY CAREtHIL
DUNCAN RENAfclN)
EDWINA BOOTH
THE PROMOTION IDEA BEHIND THI
-G-M LUCKY STAR PRODUCT 1930-3]
ALLYHOO in the Metro-
Goldwyn-Mayer manner means
a type of promotional activity
based on common sense and ap-
plied where it’s to do the most
good directly at your box-office.
No waste motions. Every effort, every expendi-
ture has got to show results in stimulating attend-
ance at your box-office.
The line-up of M-G-M product for the new
season is of giant stature and the campaign behind
it is geared to represent the Bigness of it.
WE’VE GOT a pro duct that will make amuse-
ment history. And we’re telling the public about it.
M-G-M stands squarely for selling pictures to the
public at the spot where the picture plays.
THAT’S WHY we’ve got the most intensively
organized press service in the entire industry, a
service built along newspaper lines and recognized
by all editors for quality and efficiency of co-
operation.
We keep a large staff engaged solely in checking
hundreds of newspapers, studying their needs, and
giving them what they need. Our check-up
reveals that M-G-M garners nation wide publicity
space far beyond that of any other company.
IN THE national magazines you’ll find that
M-G-M stars and pictures lead in representation.
Editors merely express the wishes of their readers.
M-G-M’s edge in publicity space is the reflection
of the supremacy of M-G-M stars and attractions
with your public.
50 PAGE “LUCKY STAR” BOOK-
LET READY FOR DISTRIBUTION
ON THIS page is reproduced M-G-M’s attrac-
tive “Lucky Star” booklet. Get one imme-
diately and look it over.
IMAGINE when you hand these out to your p
tronsl Fifty pages, brimful of interest abo
Metro-Goldwyn-Mayer’s world’s greatest motic
pictures!
Something about each picture. Photographs
the stars. Interesting data on every page! Printed
two colors and profusely illustrated.
It’s like button-holing each one of your customt;
individually and selling him solid on your shot
shop for a year’s worth of loyal patronage!
M-G-M’s “Lucky Star” booklet is going to be i
important factor in your town.
It’s going to help a lot of folk make up the
minds where they’re going to buy their ticke;
next season.
a#***1®*
COMING TO AMAZE THE PICTURE WORE
\ I^^^'^^^TALK'NC SCREEN'S irvaim I.OT C,. of A
gf Tnd*r Horn <n»dc bca uit <G<Kfdeaa*e(
“DIVORCEE” CAMPAIGN
M-G-M COOPERATION
J|S AN example of
direct - to - the-
public selling there
has never been a more
successful campaign
than the barrage of
advertising behind
Norma Shearer’s
“The Divorcee.”
CAREFULLY plan-
ned advertising, stres-
what happens to
LOVE?
Her sin was no
GREATER THAN HIS
hut She teas ri W niiidii
€
r%
NORMA
Shearer
’^DIVORCEE
/
/■nmv
t> V,
m
1 ■
jf*wj
VJ Mr
i v*j
a jj
NORMA JrY -f
SHEARER
^DIVORCEE
J-COIOWTN M»IC» S
SERIALS, publicity spreads, press
stories — these, too, are part of the
million dollar Hearst drives. You
couldn’t buy such campaigns for a
fortune!
There will be the biggest campaign
of all behind ‘‘Jenny Lind” next
season, selling Grace Moore to the
American public, telling about this
great picture.
-O
sing story values, attractively presented — these full
page newspaper smashes in prominent centers
helped “The Divorcee” to break the many
records it did!
iTH ATS just the start. That campaign selectively
presented is just the beginning. It’s just a sample
of the kind of localized promotion M-G-M plans
for 1930-3 1 .
Full Page ads from
National Ca mpa ign
07i “ Divorcee ”
And each additional Cosmopolitan
Production and Marion Davies pic-
ture will likewise be backed by these intensive
advertising and publicity drives!
RADIO PLAYS BIG PART IN
M-G-M’s PROMOTION PROGRAM
|UTSTANDING was the 1 o- week Tasty Bread
tie-up over the Columbia chain, coming
from the M-G-M studios. These star-broadcasts
were heavily advertised nationally by Tasty Bread.
MILLIONS OF DOLLARS IN
NATIONAL HEARST AD DRIVES!
The power of a national Cosmopolitan and
Marion Davies campaign in the Llearst news-
papers has proved itself time and again!
The sheer weight of full pages, half pages, quarter
pages running a week in advance of opening and
daily during the engagement is stupendous!
LITERALLY millions of dollars in space has been
poured into these newspapers in cities scattered
from coast-to-coast. And space used with show-
manship wisdom, presenting the allurements of
the entertainment in dramatic style. Cosmopolitan
newspaper advertising is a model for the industry.
Currently these huge campaigns are helping to
make “Caught Short” a sensational success. And
they’re telling the world about Marion Davies in
“The Florodora Girl.”
Soon the smashing advertisements on M-G-M’s
“The Big House” will break in Hearst news-
papers heralding the arrival of one of the year’s
greatest hits.
LAWRENCE Tibbett sang over N. B. C. network
in Atwater- Kent hours. Ramon Novarro sang
over the Columbia network. These are just a few
of many radio tie-ups.
AND d on’t forget that every week in the year
M-G-M Radio Movie Clubs, the pioneers of this
activity, continue to broadcast from 22 cities.
THE LIVING BILLBOARD on Broadway and
in Los Angeles for “Hollywood Revue”; previews
on ocean liners; Chamber of Commerce Good-
will tie-ups — these are just a sample of M-G-M
live-wire exploitation.
M-G-M al one of all companies maintains a year-
round exploitation force in the field cooperating
w ith exhibitors.
Uncounted millions have been thrilled by Leo
in his motor tour of promotion !
SUMMARY
“Your Lucky Star 99
50 METRO - GOLDWYN - MAYER PRODUCTIONS
FOR THE SEASON 1930-1931
STARRING PRODUCTIONS (30) (SPECIALS CONTINUED)
DOING THAT THING
MARION DAVIES (3)
ROSALIE
FIVE O’CLOCK GIRL
And One More
JOAN CRAWFORD (4)
GREAT DAY
HER FORTUNE
And Two More
GRETA GARBO (3)
RED DUST
And Two More
RAMON NOVARRO (3)
SINGER OF SEVILLE
SONG OF INDIA
And One More
NORMA SHEARER (2)
Two Productions To lie Announced
LON CHANEY(l)
THE BUGLE SOUNDS
JOHN GILBERT (2)
WAY FOR A SAILOR
And One More
LAWRENCE TIBBETT (2)
NEW MOON (GRACE MOORE)
And One More
COSMOPOLITAN (4)
JENNY LIND (GRACE MOORE)
And Three More
WILLIAM HAINES (4)
REMOTE CONTROL
And Three More
DRESSLER & MORAN (2)
RAZZLE DAZZLE
And One More
SPECIALS (20)
GOOD NEWS
MERRY WIDOW
NAUGHTY MARIETTA
TRADER LIORN
BILLY THE KID
MADAM SATAN
TAMPICO
THE CRISIS
MARCH OF TIME
PASSION FLOWER
MONSIEUR LE FOX
DARK STAR
WAR NURSE
THOSE THREE FRENCH GIRLS
(Charmaine, Diane and Marianne)
BALLYHOO
WORLD’S ILLUSION
DANCE FOOLS DANCE
THE GREAT MEADOW
DIXIE, THE DARK HORSE
M-G-M SHORT FEATURE
PROGRAM, SEASON 1930-31
SPECIALS
6 M-G-M DOG COMEDIES
6 LAUREL & HARDY COMEDIES
Two Reels Each
HAL ROACH STAR COMEDIES
8 CHARLEY CHASE COMEDIES
8 OUR GANG COMEDIES
8 YOUNGER SET COMEDIES
Two Reels Each
8 M-G-M COLORTONE REVUES
Two Reels Each
NOVELTY GROUP
“Song Writers Revue” “The Rounders”
“Copy” “Gems of M-G-M”
Two Reels Each
BURTON HOLMES
12 AROUND THE WORLD WITH
BURTON HOLMES
One Reel Each
CARTOON COMEDIES
12 FLIP THE FROG
One Reel Each
NEWS
104 ISSUES HEARST METROTONE
NEWS
One Reel Each
NICHOLAS M. SCHENCK
LOUIS B. MAYER
IRVING G. THALBERG
HARRY RAP)'
E. J MANNIX
HUNT STROMBERG
BERNARD HYMAN
WHEN THE LION
ROARS!
The World Listens !
June 7, 1930
EXHIBITORS HERALD-WORLD
39
Codes are important in the picture business today. Guides to public approval and success.
a Showmen need a code guaranteeing their box office prosperity in this Greater New Show
World of ours! The brilliant new 6ra dawning with the approaching season of 1930-31. With
Paramount -perfected talking pictures flowering into the most amazing entertainment the
world public has ever known. €| Here’s the quality code governing these mighty monarch
hits of the coming year. Here’s the code assuring you of record-breaking profits. Here’s a
guide to showmanship for the new season and the reason the smart exhibitor is rushing
to sign a Paramount contract:
1.
Ill the Greater Mew Show World lacing you now. it takes great
hits week after week to do consistently great business.
Paramount for 1930-31 meets the exacting demands of the hour with such fresh, up-to-
the-minute smash hits as:
HAROLD LLOYD
in “Feet First”
Produced by Harold Lloyd
Corp. A Paramount Release
THE TWO
BLACK CROWS
MORAN and MACK
in “Anybody’s War’’
GARY COOPER
in the mighty Drama
“THE SPOILERS”
THE MARX
BROTHERS
Stars of “The Cocoanuts” in
“Animal Crackers”
“FOLLOW THRU”
with Buddy Rogers
and Nancy Carroll
All-Technicolor
“SKIPPY”
Percy Crosby’s
kid klassic
“HUCKLEBERRY
FINN”
with all-star kid cast
“MANSLAUGHTER”
with Claudette Colbert
and Fredric March
“HEADS UP”
Buddy Rogers, Helen
Kane, all star
MAURICE
CHEVALIER
in “The Little Cafe’’ and
later in a LUBITSCH hit
“MOROCCO”
with Gary Cooper
and the flaming
Marlene Dietrich
“FIGHTING
CARAVANS”
with Gary Cooper
“THE GENERAL”
with Walter Huston
Kay Francis
ERNST
LUBITSCH’-S
“MONTE CARLO”
“TOM SAWYER”
with Jackie Coogan
and Junior Durkin
“THE SEA GOD”
with Richard Arlen
Fay Wray
“ROSE OF THE
RANCHO”
Gary Cooper in big
Belasco Sensation
“THE RIGHT TO
LOVE”
with incomparable
Ruth Chatterton
“GRUMPY”
with Cyril Maude
Phillips Holmes
“KID BOOTS”
Ziegfeld Wonder Show
with Jack Oakie
“SCARAB
MURDER CASE”
with William Powell
as “Philo Vance’’
“LET’S GO NATIVE”
brand new kind of hit
starring Oakie, Jeanette
MacDonald
“RODEO
ROMANCE”
with Nancy Carroll
Richard Arlen
“LADIES’ MAN’
William Powell
Thriller
“WITH BYRD AT
THE SOUTH POLE”
Mighty natural drama
“THE ROYAL
FAMILY”
with Fredric March
Ruth Chatterton
“QUEEN HIGH”
Broadway stage hit
with all-star cast
“LAUGHTER”
with Nancy Carroll
Fredric March
“HONEYMOON
LANE”
famous musical hit
starring Eddie Dowling
“THE SILENT
ENEMY”
$2 road show ace
2
It takes a new and more powerful type of star to do standout
business today
Paramount offers the greatest line-up of hit-guaranteeing celebrities in the business.
In addition to the super-calibre talent listed above, you get:
4 RICHARD ARLEN
2 GEORGE BANCROFT
4 CLARA BOW
2 NANCY CARROLL
3 RUTH CHATTERTON-
CLIVE BROOK
3 JACK OAKIE
2 WILLIAM POWELL
3 CHARLES “BUDDY”
ROGERS
3
Shorts must be great too in the Greater Mew Show World
Paramount for 1930-31 turns your shorts problem into a pleasure with this happy program :
104 PARAMOUNT
SOUND NEWS
104 PARAMOUNT ACTS
26 PARAMOUNT
COMEDIES
18 SCREEN SONGS
18 TALKARTOONS
12 PARAMOUNT
PICTORIALS
4
It’s more important than ever today for exhibitors to inquire inti
a company’s reputation, stability, and past record before buying
****
GREATER
In these days of keen theatre competition and other complications, whait stands behind a company’s
product is as vital as the product itself. You can have confidence in Paramount. The industry’s leader for
18 years. A trade mark that means quality and fair dealing to showmen and public alike. A record during
the past year for continuous money-makers that can’t be equalled. A grasp of class talking picture
production and a showmanlike knowledge of the public’s rapidly shifting tastes that you find nowhere else!
PARAMOUNT
June 7, 1930
EXHIBITORS HERALD-WORLD
41
A FLOOD OF BIG HITS NOW!
PARAMOUNT GUARANTEES YOU RECORD-
BREAKING RUSINESS RIGHT THROUGH
THE "TOUGH” SUMMER MONTHS . . . HERE
ARE A FEW OF THE HITS FOR JUNE!
The new and greater
CLARA BOW
in “True to the Navy"
with Fredric March
•
The comedy craze
JACK OAKIE
in “The Social Lion”
Mary Brian, Skeets Gallagher
1930’s brightest musical
CHARLES
“BUDDY” ROGERS
“Safety in Numbers”
Smash songs, luscious ladies
Bigger than “Street of Chance”
WILLIAM POWELL
“Shadow of the Law”
Dramatic thriller
Coming to thrill
the whole
world —
“WITH BYRD
AT THE
SOUTH POLE”
Stirring drama from
the bottom of the
universe 1
RIGHT NOW FIRST N,
RICHARD
BARTHELMES:
DAWN PATR
IN
THE
With
Douglas Fairbanks, Jr.
Neil Hamilton
From the story “The Flight Commander" by J»r
Monk Saunders, author of “Wings" and “Let
Of Condemned". Directed by Howard Ha^s
Already the talk of Hollywood. Soon the talk
the world. Mightiest air epic ever filmed.
4of the mighties
SONG O
THE FLAM
VITAPHOne
i ■ ^ rr'- M*R- —
VITAPHONE" IS THE REGISTERED TRADE MARK OF THE VITAPHONE CORP DESIGNATING IT
With
Exceptional business in Los Angeles and Is
York at $2.00. Directed by Alan Crosland. A
Technicolor. Hailed by critics as one of the ye
outstanding screen contributions.
Alexander Gray, Alice Gent
Noah Beery, Bernice Clai
IONAL IS DELIVERING
BRIDE OF THE
REGIMENT
Record business at Warner Brothers
Hollywood Theatre on Broadway at
$2.00. Roadshow bigness in every
scene. A John Francis Dillon Pro*
duction entirely in Technicolor. One
of the most stupendous productions
that has ever graced a screen!
With Vivienne Segal, Allan Prior, Walter
Pidgeon, Ford Sterling, Louise Fazenda,
Myrna Loy and Lupino Lane
OX-OFFICE ATTRAC
BILLIE DOVE in
SWEETHEARTS
and WIVES
with
Clive Brook, Sidney Blackmer,
Leila Hyams, John Loder,
Albert Gran
Capacity business in every single spot it has
played. Mystery, romance and strange doings in a
lonely hotel. Billie Dove’s greatest role with a
double-draw box-office cast. A showman’s picture!
Directed by Clarence Badger
LEAD
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RADIO’S
BOOK OF
MIRACLES
OUT SOON
Pathe keeps _
the comedy™
ball
rolling!
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jH The brand that produced in 1929-30 the box-office comedies titled
"The Salesman," "Turkey for Two," "The Smooth Guy" and others, is
* -continued by Pathe in 1930-31 — since good things come in droves, and
it’s up to Pathe to keep the comedy ball rolling! Just one of the eight
series under the Pathe banner this year, the SIX Checker Comedies
have already brought you such shorts as "Rich Uncles," a farce in
which Richard Carle, Addie McPhail and Ed Deering caper gloriously
about, directed by Fred Guiol; "America or Bust," a genuine novelty
with an all-star cast, headed by the ever funny Daphne Pollard,
with Jimmy Aubrey, Lee Shumway, directed by Frank Davis;
and "Big Hearted," with Harry Gribbon, Vivian Okland,
Dorothy Gulliver, Ray Hughes, directed by Robert De Lacy.
ONE OF THE 8 PATHE
WONDER SERIES • '30-'31
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EXHIBITORS
Independent l“l f“ I) Al I I") Office:
Film Trade B I I \« Ummm 40 7 So. Dearl
Paper O j ^ Chicag<
In This Issue
IMPROVED BUSINESS
Rapid Return to Prosperity Is Being Made,
Says James R. Grainger, Sales Manager of
Fox Film, Citing Increase of 90 per Cent in
Business of That Company in Three Months
Period — Forecasts Return to Normal by
Midsummer Throughout the Industry.
PATHE AND ROWLAND
Pathe Officials Are Non-Committal in Re-
ported Move by Richard A. Rowland as Leader
of Preferred Stockholders’ Committee to
Obtain Control of Company — Corporation
Refuses to Be Drawn Into Any Controversy,
Says Lewis Innerarity, Secretary of Pathe.
COMPLETE INDEX TO CONTENTS
NEWS
Write in clause in contract reserving right to reject talking pic-
ture if it runs less than sixty minutes playing time, Steffes ad-
vises 31 independent theatres.
Juvenile patronage is there if ■ exhibitors will only try to get it,
say Wisconsin managers — Bill for automatic and extended copy-
right is reported.
Advertising “Ingagi,” animal picture, as authentic arouses Better
Business Bureau — M P T 0 of Kansas-Missouri plans to revise
constitution.
Warner Brothers announces big program, again starring Barry-
more, Arliss and Jolson — Flood of varied amusements puts ex-
hibitors on their toes.
FEATURES
Service on Pictures 90
The Voice of the Industry (Letters from Readers) 106
Motion Picture Finance 62
Hollywood, by Douglas Hodges 88
Broadway 50
Sound Pictures 92
Pictorial Section 63
J. C. Jenkins — His Colyum 91
DEPARTMENTS
Short Features 96
Music and Talent 101
The Theatre 97
Classified Advertising 105
What the Picture Did for Me 107
Chicago Personalities, by Jim Little 110
CHICAGO
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EDWIN S. CLIFFORD, General Manager
JAY M. SHRECK, Managing Editor
GEORGE CLIFFORD, Business Manager
ERNEST A. ROVELSTAD, News Editor
HOLLYWOOD
IpQS North Cahuenga St. Telephone Gladstone 2118-2119
DOUGLAS HODGES
West Coast Manager
ADVERTISEMENTS
FILM, SOUND AND EQUIPMENT— Metro-Goldwyn-Mayer,
Postal Telegraph, Educational, Paramount, Publix, First National,
Radio Pictures, Pathe Exchange, Inc., National Screen Service,
Beaded Screen Corporation.
MUSIC AND TALENT — Katherine Kaderley, Brooks Costumes.
NEW YORK
563 Fifth Avenue Telephone Wickersham 2366-2367
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LONDON
THE BIOSCOPE
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The HERALD-WORLD assumes no responsibility for the return of unsolicited manuscripts. No manuscripts are returned unless authors so request.
Editorial
Seasonal
THE current slump in business is being made the sub-
ject of a lot of talk. The usual vigorous complaints
are being registered and there is a tale of woe available
for every listener.
If all of this affords the complainants some relief there
should be no quarrel with it. But if it is intended as a
serious discussion of business and business conditions ob-
taining in the motion picture trade, those voicing the
laments should have their attention directed to the fact
that there always has been and, very likely, always will be
a seasonable slump at this time of the year.
It is at this season of the year that the public’s attention
is directed to outdoor life; at this time outdoor amuse-
ments of all kinds hit the public with their maximum ap-
peal. After a year of theatre-going — and the past year
certainly has been a year of theatre-going as far as the
picture theatres have been concerned — the public seeks a
change. Uniformly during past years the appeal of the
outdoors at the opening of summer has over-balanced the
appeal of indoor entertainment and this condition usually
obtains until about the first of August.
Also, the public is well-impressed with the fact that the
theatrical season opens at the end of summer and the best
of the attractions usually come rather at the beginning of
the season than at the latter end of the season. Whether
this condition should be or could be reversed is another
matter.
There is nothing either unusual or disturbing in the
present situation. A seasonal slump of some proportions
has inevitably accompanied the advent of fine weather and
the insistent appeals of all sorts of outdoor entertainment.
Because of the depression in general business conditions
it is being questioned whether the current let-down in
theatre attendance does not really mean that the adversi-
ties which have been affecting general business for several
months have just caught up with the picture business.
There are no sound reasons apparent or discoverable
which may be summoned up to prove that any such con-
dition exists. The picture business is old enough to have
established a record of trends alongside of the variance in
general business conditions. In an era of great prosperity,
when there is a great deal of money being freely circulated,
the industry has prospered. Also, in times of depression
when money is tight the industry may not see its most
prosperous days but it still continues in a flourishing con-
dition because of the fact that in good times and bad the
public must have entertainment and the picture theatre
affords the best bargain in entertainment.
The present slump may, therefore, be identified as the
usual seasonal let up, out of which the business will come
when the early season appeal of the outdoors has worn off
BY MARTIN J. QUIGLEY
and when the great new attractions of the coming year
commence to arrive upon the screen.
▲ ▲ ▲
Rowland’s Return
PHE name of Mr. Richard A. Rowland has again ap-
peared on the horizon of the film industry. After an
absence of a couple of years Mr. Rowland returns, having
become identified with a group which is seeking to obtain
control of Pathe.
During Mr. Rowland’s absence from the forum of the
industry the picture business was bereft of one of its most
colorful personalities who, from practically the commence-
ment of the business, was a factor of wide influence. Even
without any further activity in the picture business, the
Rowland record would have remained an enviable one. He
has been a highly successful operator of theatres, a dis-
tributor with an extraordinary faculty for maintaining an
unbeatable spirit in his organization and a producer of
many great attractions, including — it should be remem-
bered— “The Four Horsemen” which established collec-
tion records which still keep it in the first flight of the
biggest money-makers.
Mr. Rowland’s return to active participation in the af-
fairs of the industry, whether with Pathe or elsewhere,
would be giving to the picture business a personality of
forceful showmanship which it could make very good use
'of at this time.
AAA
AMONG the great questions of the moment in the pic-
ture business is this one: Will the talking pictures
he able to maintain at the theatres the levels of attendance
accomplished during the past season?
We assert the belief that talking pictures will not only
maintain the volume of patronage of the past year but that
they will be able consistently and substantially to aug-
ment this attendance. Our reason is:
Despite the extraordinary degree of progress which has
been achieved in the perfecting of talking pictures, tech-
nically and artistically, there is still much room for
improvement and there is still much improvement that in-
evitably will be made.
As a matter of fact, the talking motion picture has not
yet assumed a characteristic form. It is still, in one de-
gree or another, merely a continuation and an elaboration
of the stage show.
In the early days of the silent picture it consisted of
merely an imitation of the stage theatre and a poor one
at that. As the silent picture grew up, however, it took
on a characteristic mold and it became an unique and origi-
nal form of dramatic expression with its own technic and
practices.
The talking picture undoubtedly will follow a similar
course.
When it does thus eventually! find itself it will be a
dramatic form and an entertainment of far greater im-
portance than it now is and this importance will be re-
flected in a greater public following and consequently in
greater theatre attendance.
Exhibitors HERALD-WORLD * MARTIN J. QUIGLEY, Publisher and Editc
Incorporating Exhibitors Herald, founded 1 9 1 S ; Moving Picture -World, founded 1907; Motography, founded 1909; The Film Index, founded 1906
Published every Wednesday by Quigley Publishing Company. 407 S. Dearborn Street, Chicago; Martin J. Quigley. President; Edwin S. Clifford, Secretary; Geor
Clifford, Assistant Treasurer. Member Audit Bureau of Circulations. All contents copyrighted 1930 by Quigley Publishing Company. All editorial and business con
spondence should be addressed to the Chicago office. Better Theatres, devoted to the construction, equipment and operation of theatres, is published every four
week as Section Two of Exhibitors Herald World, and the Film Buyer, a quick reference picture chart, is published every fourth week as Section Two of Exhj
itors Herald- World. Other Publications: The Motion Picture Almanac, Pictures and Personalities, published annually; The Chicagoan.
June 7, 1930
EXHIBITORS HERALD-WORLD
49
Pathe Officials Non-committal
On Reported Move by Rowland
(Right)
E. B. DERR , execu-
tive vice president of
Pathe and in charge
of the company* s am-
bitious program for
1930-31.
(Left)
RICHARD A. ROW -
LAND , former head
of First National who ,
according to reports ,
is seeking control of
Pathe.
(Left)
C. J. SCOLLARD , ex-
ecutive in charge of
operations and asso-
ciated with Derr in
outlining company* s
policies.
(Right)
LEWIS INNERARITY ,
who is secretary of
Pathe , which is one
of the oldest compa-
nies in the film in-
dustry.
MP T O Plans Revise
Prefer Not to Be Drawn Into
Controversy, Say Executives
“We Have No Intention of Debating the Matter in the
Pressy” Declares Lewis Innerarity
(Special to the Herald-World)
NEW YORK, June 4. — Pathe does not care to be drawn into the controversy,
and has no intention of debating the matter in the press, says Lewis Innerarity,
secretary, in replying to the move of the 8 per cent stockholders which, it is said,
would put Richard A. Rowland in control of the company.
Dissension within Pathe became apparent a week ago when a committee, said to
represent a group of dissatisfied stockholders, inserted an advertisement in several
of the metropolitan dailies.
This advertisement expressed dissatisfac-
tion with the corporation’s management and
indicated that Joseph Kennedy, _ chairman of
the board, had relinquished active participa-
tion in the affairs of the organization because
of the said management’s inadequacy.
Pathe Replies to Ad
To this advertisement Pathe replied with a
letter to its stockholders stating that Richard
A. Rowland, who headed the committee, and
several of its other members were not hold-
ers of stock; that the majority of the stock-
holders had already indicated their confidence
in the present management by delivering to
it proxies to be voted at the annual meeting,
and added that this same board was best
qualified to determine the advisability and the
extent of the corporation’s financial require-
ments.
“It may fairly be assumed that a change in
management, especially where the personnel
of the proposed new management is not dis-
closed, cannot be relied upon as an assurance
that the earning power of the corporation will
be increased,” Mr. Innerarity stated for Pathe.
Following this came a statement from the
group representing the 8 per cent preferred
stockholders.
Treats Reply as Beside Issue
i epresent a group of stockholders who were
dissatisfied with the present management.
In answer to this letter Lewis In-
nerarity said: “We do not care to be
drawn into a controversy. Our letter
to the stockholders after the appear-
ance of the Rowland advertisement
in the papers was merely to correct
some errors that appeared in his
statement. We are filing no answer,
we have no intention of debating the
matter in the press; we do not care
to deal with unknown quantities and
we do not know the people who are
making all these statements. The less
said about the whole business, the
better.”
Now everything, it would appear, is off till
the stockholders’ meeting of June 9.
Bill for Automatic
Extended Copyright
Reported to House
Of Constitution at
Kansas Meet, June 24
(Special to the Herald-World)
KANSAS CITY, June 4.— Revision of the
present constitution is to be one of the princi-
pal tasks scheduled for the convention of the
Motion Picture Theatre Owners of Kansas
and Western Missouri which opens June 24
at Topeka, Kan., for a two-day session. R. R.
Biechele, president of the organization, said
this week that an effort would be made to
revise the constitution as it affects the voting
power of chain theatres.
Another important item for discussion will
be the proposed amusement tax in Kansas.
The Kansas tax code commission favors a 10
per cent tax on admissions and a bill for this
purpose will be presented at the next session
of the legislature.
Negotiates for Site
For $3,000,000 T heatre
(Special to the Herald-World)
OKLAHOMA CITY, OKLA., June 4.—
Owner Cooper of the Criterion, Capitol, Vic-
toria and Ritz theatres, was in town last week
to complete negotiations for the site of the
$3,000,000 theatre to bear his name.
This letter, also addressed to the stockhold-
ers, treated Pathe’s reply as being beside the
issue, pointed out that the corporation did not
deny the statement alleged to have been made
by Joseph Kennedy before his retirement from
active participation in the business of the cor-
poration, reiterated the statement that the
present prospects of the company were highly
unsatisfactory, and asked particulars of trans-
actions which occurred while members of the
present board were in office.
The letter admitted that Rowland, chair-
man; Frederick Ryan, secretary; Robert Dan-
iel and W. V. A. Waterman, of the stockhold-
ers’ committee were not stockholders in them-
selves, but had been appointed a committee to
2600 Juveniles in Day
Show Draw of Talkies
Twenty-six hundred children in
one day as against 800 during the
days of silent pictures is the answer
of a neighborhood theatre manage-
ment to the statement that talking
pictures have brought a decline in
juvenile patronage.
“Pick the right pictures,” says this
theatre owner.
Measure Designed to Give Author
Clear Title Which He Can
Pass On
(Special to the Herald-World)
WASHINGTON, June 4.— Creation of an
automatic copyright and extension of copy-
right to the life of the author and fifty years
thereafter are the main provisions of a bill
that has just been reported to the house with
a view to a general revision of the copyright
laws.
This general revision provides the following
automatic copyright which is conferred upon
the author on creation of his work :
Divisible copyright, which permits the as-
signee to protect and enforce any right he
acquires from the author without the com-
plications incidental to the old law ;
International copyright, which enables
American authors merely by complying with
the provisions of the act, to secure copy-
right throughout all the important countries
of the world without further formalities.
The law is designed to give an author clear
title so that he, in turn, can give clear title to
those with whom he deals. The act awaits
action on the house calendar without any pro-
vision so far on the program for considera-
tion at this session of Congress.
50
EXHIBITORS HERALD-WORLD
June 7, 1950
\J ETERAN and inveterate first nighter, one of the best ping pong
^ players in the country, hard boiled in business, generous in his per-
sonal relationships, sometimes addicted to black ties, of medium height,
dark, brisk — that is Howard Dietz, director of advertising and publicity
for Metro-Goldwyn-Mayer.
In the process of acquiring an education at Columbia University he
met his wife, Betty, also a student.
On the side he reported for the
Journal. College over, he went to
work in an advertising agency, pro-
duced the M G M trade mark — ars
gloria artis, — contributed poetry to
F. P. A.’s column in the World, to
Life, to Judge. Went to work for
Goldwyn and soon headed the pub-
licity department. Combining the
originality and flair of an artist with
the quick rationalism of a business
man he was remarkably well suited,
and still is, for his work.
GEORGE GERSHWIN has seen “The Love Parade” four times. He
thought he was working hard recently when he played five shows
straight at the Roxy. Less recently he played fourteen hours a day for
music publishers.
When Metro took over Goldwyn
he came along, too, as advertising
manager. A year later he was once
again director of advertising, exploi-
tation and publicity. Under him
were Seadler, Clarke, Burrows and
Furguson, chaps he had brought
along from the Goldwyn office and
who are still flourishing in their re-
spective departments at M G M.
Between times he wrote more
poetry, played ping pong, tennis, at-
tended any and all sporting events
of interest, wrote lyrics for shows,
his first big success being “The Lit-
tle Show.” He did some stuff for
“Merry Go Round,” is now working
on lyrics for a second “Little Show”
and a musical comedy.
He works hard and plays harder,
is a hard taskmaster but would prob-
ably part with his shirt outside of
business hours. Believes in giving
his men free rein, finds that they
produce better without rigorous
supervision.
Lynde Denig’s lyrics have been
published in the World.
Ina Claire’s first stage appearance
was an impersonation of Harry
Lauder.
Lily Damita saves nickels. Not
long ago she went slumming at Rose-
lands, was there almost an hour be-
fore being recognized. She did not
think much of her public. She leaves
for Europe soon and will try to re-
turn under the quota.
Eddie Bonns got the big electric
sign on the Hollywood theatre with-
out spending a cent by convincing
its makers that the publicity they
would receive on it would be more
valuable to them than anything the
Warners could pay. So unusual is
this sign that the American Institute
of Electrical Engineers recently met
to discuss its operation.
Bonns is the author of “Putting it
Over,” a novel on exploitation. He
is also the originator of the business
of putting sunlight arcs on the crowd
at Broadway openings.
* The Sound fro* -
Chester Erskine’s interest in what Eisenstein has to say may indicate
his doing a picture for Paramount
as well as staging that company’s
legitimate productions.
HOLLYWOOD, June 3, 1930.
Jay Shreck,
Quigley Publishing Co.,
407 South Dearborn St.,
Chicago, 111.
Dear Jay:
I’m so excited I don’t know where to begin about this nervy
Sam Gooble fellow and the things he done. Two nights ago
he didn’t even come to sleep but a man called up and said
he was the butler of Mr. Silver, who is President of Acme
Pictures, and that if I was Mr. Gooble’s butler he had a
message for me. He said I should tell the rest of the ser-
vants that the master wouldn’t be home for the week-end
and I could dismiss all the help but the chef, the second butler
and two maids and the day chauffeur. At first I was so
surprised I wanted to say, “Say, you tell Sam Gooble he'd
better come home and pay the $4.85 which is his share of the
grocery bill and not to call me no butler because he hasn’t
even got five dollars to his back,” but I reminded myself in
time what a big liar he is and maybe he’s bluffing Mr. Silvers
so I said, “Yes sir,” like I was a real butler.
Well , Jay, yesterday afternoon he comes walking
into our room and says, “ Shut up, I’ve promoted us
two swell jobs.”
“Shut up yourself,” I answer quick .as a flash, “what kind of jobs?”
“Oh,” he says very slowly, flicking ashes in my bed, “I’m a supervisor
at $500 a week and you are my secretary at one hundred.” I was so
surprised I could hardly talk but I was able to ask him what he did.
Well, he told Silver, he directed pictures in Russia and he’d like to
try some aesthetics in America. But that’s not the dumb part because
when Silver said “How about salary,” what did our friend Gooble do
but say, “I insist on $500 a week and you must send it to United
Charities every week. Just pay my secretary a hundred a week.” I
was so sore I could have knocked his head off because this makes it
only $50 a piece but Sam said it made a good impression and I said
“Good impression my eye.”
We got in his old Ford , which makes so much noise you can* t
hear the horn on account of the knocks , and we drove to a block
from the Roosevelt. Then we walked into the lobby to wait for
Silver because Sam had a luncheon date.
Pretty soon Silver came in and I got very nervous. Silver goes
over to Sam and says, “How are you, my friend,” and Sam puts his
arm around him and says, “Oke, pal,” and I could have been knocked
over with a feather. Then he says, “Oh yes, here’s my man I was
telling you about. An invaluable aide whom I brought over from
Slovak in Russia just for his technical ability in a case like this. You’ll
have to excuse his English because he’s only been here a month.” Oh,
I could have mangled him right there in the Roosevelt if it wasn’t
for the hundred dollars a week. I can do a little negro dialect but I
don’t know how a Russian talks. But I showed Sam I got nerve too
and I said, “Veil, veil, diss is by me a pleasure,” and Silver fell for it.
During the meal Sam would turn around to me
and say something like “Iggy googly diggly ipsum”
and then he’d say to Silver, “I’m just explaining
something in Russian,” the liar.
Well, Tav, then we shook hands with Silver and he had to
go awav for an appointment and that’s all about that. Of
course I am very excited about being in the movies after so
long and it’s funny that I’d never have got in except for Sam
Gooble. who is a swell feller but a terrible liar. The only
thing I’m nervous about is that we got to start next week and
I read in the oaner that Acme is going to do a Russian version
of “Jack and the Beanstalk,” where the Giant looks like an
American instead of a Russian, and I’m afraid I’ll have to
work on that picture and you know how much Russian I know.
Respectfully,
NORMAN KRASNA.
Ira Gershwin (he writes the
lyrics) puns when he plays poker.
You’ll find it costly humor and not
so good at half the price.
Milton Silver spends his spare
time writing plays. So does Halsey
Raines. Winfield Sheehan is fond
of strudel and prize fights.
Mitchell Erlanger, aided by Saul
Baron, is busy corraling the well
known producers and making over-
tures to those not so well known to
strut their stuff under the Erlanger
banner.
Carl Hunt, production manager for
the Shuberts, was once a chiro-
practor— which may account for the
twinkling feet to be seen in the
Shubert revues.
Bill Leahy, formerly with the Cen-
tury Play Company, who has prob-
ably sold more plays to motion
picture producers than any other
man in the country, has opened up
his own office in the Salmon Tower.
Agnes Ayres, motion picture star,
is turning to the legitimate. She will
make her Broadway debut in
“Jungle Love."
A1 Woods used to say that pictures
amounted to practically nothing.
Now he claims that they have
wrecked the legitimate stage.
Paul Fejos, Universal director of
“Broadway” and “The Marseillaise,”
used to be a Viennese bacteriologist.
That is, until he went bugs about
pictures.
Sam Goldwyn’s original name was
Sam Goldfish. He was a glove sales-
man in Gloversville, New York. . . .
Lewis Milestone used to be known
to his parents as Milstein. . . . Nancy
Carroll has been riding in the sub-
way. . . . One of our better known
producers on hearing of Ivanhoe in-
structed his scenario department to
get in touch with Walter Scott. . . ■
Rudy Vallee uses Fleischmann’s
yeast. . . . Rutgers Neilson has a
bad cold.
June 7, 1930
EXHIBITORS HERALD-WORLD
51
Retain Right to Cancel If Film
Runs Under Hour, Says Steffes
Advises 31 Independent Twin City Theatres That Efforts Are
Underway to Reduce Men in Booth to One Operator
— Urges Shopping with All Producers
Recommending that exhibitors write a clause into their contract that they
“reserve the right of cancelling any production bought, provided it is less
than 60 minutes running time,” A1 Steffes, general manager of the Northwest
Theatre Owners Association, addressed representatives of 31 independent
Twin City theatres at a meeting this week in his offices in Minneapolis, seek-
ing solution of film costs and generally increased money requirements for
theatre management.
In all of these 31 theatres the operators’ union now requires two men in the
booth, and an effort is to be made to conclude negotiations with the union that
will reduce the number to one. All the 31 houses, nine of which are in St.
Paul and 22 in Minneapolis, have sound equipment, and operation costs have
mounted from 50 to 200 per cent, Steffes said.
Among the exchange folk who attended
the Fox convention last week in Los An-
geles were (left to right) Eddie Cook,
I. J. Schmertz of Cleveland, Sydney
Samson of Buffalo and Jack Sicheman of
New York. Two pages of pictures of the
sales convention start on page 54. (Her-
ald-World photo.)
Famous Canadian
Office May Move
Over to Montreal
Sam Katz Visit Taken to Mean
Change Is Planned — Govern-
ment Quiz Opens
(Special to the Herald-World)
MONTREAL, June 4. — The visit of Sam
Katz, vice president of Paramount Publix
Corporation, on which he was accom-
panied by Arthur Cohen, of Toronto,
I managing director of Famous Canadian, is
taken as a further indication of a plan to
move the head office of the Canadian com-
pany to Montreal. Katz made a formal
inspection of several of the Famous thea-
tres and investigated the situation generally.
Canadian shareholders who exchanged
five shares of the Canadian common for
four of Publix are receiving the current $1
dividend, while those who retained their
shares in the Canadian company will re-
ceive the regular quarterly dividend of 50
cents on June 9, this having been declared
by Famous Players Canadian Corp.
An alliance between Famous Piayers
Canadian Corp. and Fox Film Corp. in
Canada insofar as film bookings are con-
cerned is being discussed, it is understood.
Reference has been made to an agreement
with Fox for a definite number of features
for the year 1930-31 for the 200 F-P houses
in the Dominion, the point being made that
there are not sufficient Paramount features.
Such an agreement might avert a theatre
building war in Canadian key centers, it is
said.
Premier Confirms Inquiry
( Special to the Herald-World)
OTTAWA, June 4. — During the closing
hours of the 16th Canadian Parliament at
Ottawa late Friday evening, May 30, fur-
ther reference was made to the Famous
Players-Paramount sale in the house of
commons when Rt. Hon. W. L. King, prime
minister, confirmed the report that “inves-
tigations are being made to determine
whether a combine exists or not and if a
combine is found proceedings will be
taken.”
T wo Films and Projector
Stolen ; Valued at $2,000
( Special to the Herald-World)
LOUISVILLE, June 4. — William Broad-
foot, salesman for the Ernest Holmes Co.,
Chattanooga, Tenn., on May 26, reported
theft of a motion picture projection ma-
chine and two films, valued at $2,000, from
his automobile, . parked near the Kentucky
Hotel, where he was stopping, while in
Louisville.
“Unless the film companies make some
reduction in the charges for film, and an
adjustment can be made with the unions, it
appears to me that
most of these thea-
tres will be forced
to close,” he assert-
ed. “Receipts are
off from 20 to 40
per cent as com-
pared with a year
ago. It is a critical
situation.”
Steffes also
warned the theatre
owners against
cheating the film
companies on per-
centages, at the
same time stating
that in his opinion
none of the members was making false re-
ports to the distributors on percentage en-
gagements. Steffes pointed out that the
producing companies have engaged Burns
detective agencies, auditing bureaus and
others to check on box office receipts.
In discussing the making of contracts for
the coming year he pointed out that the in-
dependents can operate without any one in-
dividual company’s product, and advised his
members not to be “buffaloed, bullied or
tricked into signing a contract that you
know you cannot live up to. If you do, it
is going to be just too bad. The thing to
do is to shop around a bit, and see that all
of the companies get part of your business.
I most assuredly would write across the
face of the contract that you have the right
to refuse to play at least 25 per cent of the
pictures contracted for.
“I am not worried about arbitration in
this business, as I am a great believer in
the fact that if we will do business like
business men, we do not need any arbitra-
tion. Also I would recommend writing a
clause in your contract that you reserve
the right of cancelling any production
bought provided it is less than 60 minutes
running time.
“Paint up your front, figure 50 per cent
more for advertising than you ever spent
before, take off your coat and get to work
and I am positive that a lot of us will be in
business next year who at this time are
considered doubtful. It is going to take a
little more showmanship the coming year
than it has heretofore.”
Effort to Revive
Manager Group in
Quebec Is Started
(Special to the Herald-World)
MONTREAL, June 4. — An effort is being
made by prominent exhibitors of Montreal to
revive the Province of Quebec Theatre Man-
agers’ Association, which gave up the ghost
when the Quebec government decided to en-
force the law prohibiting the admission of
children under 16 years to any theatre where
pictures were screened. The leaders in the
revival movement are George Rotsky, man-
ager of the Palace, and B. M. Garfield, man-
ager of the Rialto theatre, Montreal, both
former officers.
C & N W Running Time
To West Coast 56 Hours
Under the new time established by the
Chicago and North Western railway for
four of its trains, the Overland Limited will
reach the coast in 56 hours, and the Los
Angeles Limited will do it in 61 hours, while
the schedule for both the San Francisco
and Portland Limiteds will be slightly less
than 61 hours. This cut brings the Coast
two hours nearer.
Appeals of Both Government and Film
Industry Before Supreme Court in Fall
[By Special Correspondent to the Herald-World]
WASHINGTON , June 4. — Appeals of both the government and the film industry
from the decisions rendered in the New York Federal court last winter in the
arbitration and credit cases will be heard by the United States Supreme Court
next fall, under an order issued June 2 placing them on the docket for argument
October 27.
The arbitration suit was decided in favor of the government and appealed by
the motion picture companies, but the Credit Bureau case was adversely decided
and was appealed by the government. The court, on June 2, held that it has prob-
able jurisdiction over the issues involved and agreed to hear the cases.
52
EXHIBITORS HERALD-WORLD
June 7, 1930
What Theatres Have
Perfect Sound?
The Committee on Awards, which designates the theatres worthy of re-
ceiving the Exhibitors Herald-World bronzed plaque for excellence of
sound reproduction, this week invites theatre owners, exchange managers
and others connected with the business to call to its attention theatres which
should be considered for this Award.
Theatre owners, who are confident their own houses measure up to the
requirements, are invited to write directly to: Committee on Awards, Ex-
hibitors Herald-World, 407 South Dearborn street, Chicago, 111.
Child Patronage Is There If Manager
Qoes After It , Says Exhibitors
Plenty of Pictures Have Appeal for Y oungsters, If Theatre Folk Will Only
Tell Them About It, Declares Wisconsin Man
[By Special Correspondent to the Herald-World]
MILWAUKEE, June 4.
FIRST theatre manager: “What do you think about this talk concerning
a decrease in children’s business at the theatre, Ed? Think there’s any-
thing to it?”
Second theatre manager: “Well, there is and there isn’t, Harry. You
know if you just make up your mind that the pictures being produced today
aren’t what the kiddies want, and you just sit and cuss about it, why I sup-
pose there’s something to it. But if you make up your mind that there’s
plenty of pictures today which have an appeal for the youngsters and you
go about telling them about it, why I guess things aren’t as bad as they talk
about.
dATOW there’s this man Joe Kinsky,
’ manager of Fox’s Plaza theatre, Mil-
waukee. He gets the kiddies into- his house
without much trouble. Here’s what he
does:
Go After It, Say Managers
This may be the trend of conversation
among theatre managers anywhere in the
country today, but Milwaukee and Wiscon-
sin theatre operators seem to agree that if
you go after the children’s business it’s still
to be had.
Joe Kinsky has inaugurated a “Grab Bag
Kiddies’ Matinee” for Sunday which has
proved very successful and invariably is a
holdout. The cost is $15 a week and the
store from which the awards are obtained
puts in a large window display on the grab
bag matinees, giving the Plaza a great deal
of favorable publicity.
The children receive the candy when they
leave the theatre and each one is assured
of a prize. The average attendance is 1,000
at these matinees.
Live Business for Children
Leo Grossman, manager of the Modjeska
theatre, Milwaukee, has also been success-
ful in promoting children’s business. At
Easter time a party was given in which
1,500 Easter eggs, promoted from a mer-
chant, were given to the youngsters.
In addition to the candy, Grossman pro-
moted 12 live rabbits which were given to
children. The bunnies were displayed a
week in advance of the party in a promi-
nent window nearby the theatre on a busy
thoroughfare. The result of the special
children’s party was a record breaker for
the Modjeska theatre and all the affair cost
was $20.
G. E. Hannan, manager of the Fox thea-
tre at Marinette, Wis., recently staged a
small boys’ pie eating contest in connection
with a children’s matinee. This contest was
well advertised and brought a good crowd
of children.
A picture such as “The Sky Hawk” is
good for children business, says Ed Benjii,
manager of the Oshkosh theatre at Osh-
kosh. Benjii staged a tieup recently with
the American Chicle company by which the
latter supplied the theatre with twenty car-
tons of “Wings” gum which was given
away in conjunction with the showing of
the picture. The company also supplied
the theatre with several hundred small pa-
per airplanes which were given to the
children attending the show.
Louis Orlove, manager of the Uptown
theatre, Milwaukee, was successful in pro-
moting several hundred pieces of candy
from a local department store in connec-
tion with a special party given at the thea-
tre for the orphans from the County Home
for Dependent Children. The candy was
presented to the head of the home by
Orlove.
A junior Paradise Theatre Band is being
organized at the Paradise theatre in West
Allis. R. E. Lewis, manager of the thea-
tre, reports that many students of West
Allis schools, already have signed up to
join the band, which will be used for street
parades and benefit programs. Assistant
Manager Flack of the theatre, a former
band director, will lead the organization.
Gives Up House Lease
(Special to the Herald-World)
MILWAUKEE, June 4. — William T. Meeks,
operating the Murray theatre in Milwaukee,
has relinquished his lease to the J. & H.
Theatres, Inc.
Ranks Pictures With
Alcohol , Narcotics
In Destroying Morals
(Special to the Herald-World)
ST. LOUIS, June 4. — “The immoral char-
acter of motion pictures today is an inter-
national disgrace. Pictures are producing
the combined effect of alcohol and narcotics
in annihilating moral conscience,” said Rev.
Dr. Carl Agee, retiring pastor of the First
Christian Church in Columbia, Mo., and
who recently was elected associate dean of
the Missouri Bible College, in an address
before the seventy-ninth commencement of
Christian College in Columbia. This is
thought to be further evidence of an at-
tempt on the part of dry forces to inflict
national censorship on the film industry.
Need More Censorship
Mrs. Lillian Mitchner, president of the
Kansas WCTU at an Ozarks WCTU rally
held in Springfield, Mo., on May 26, de-
clared for national censorship of motion
pictures. She said she liked motion picture
shows that are of a high type, but that the
kind of pictures permitted in Missouri are
disgusting. “We need a censor board in
every state, or a national censor board,”
she said.
Hour’s Notice to Stop
TOLEDO, OHIO, June 3. — “Wedding
Rings,” First National picture, opened at
the Pantheon theatre here during Christmas:
holidays after being heavily advertised.
After running three days, the Ohio censors,
for cause unknown, suddenly decided that
the material was such as to make it unde-
sirable for exhibition, and accordingly
stopped the showing upon one hour’s notice.
It has been banned ever since, until last
week, when the censors released it, and it
is again being shown at the Pantheon with
substantially no changes, according to L.
W. Kumler, manager.
Albany Exhibitor Faces
Court for Sixth Time in
Injury Suit for $10,000
(Special to the Herald-World)
ALBANY, June 4. — For the sixth time,
George Roberts, proprietor of the Eagle thea-
tre, has appealed in a court action for $10,-
000, started back in 1927 when a man slipped
and fractured his leg in front of the theatre.
At the first trial the man received $2,500.
It was then carried to the Appellate court and
a re-trial was directed. This time it cost
Roberts $3,000. The matter was again car-
ried to a higher court, which called the ver-
dict excessive, and ordered a re-trial, but this
time the verdict was $4,000. The case has
been carried up and is to have another de-
cision in the fall.
W. M. Richardson Made
Division Manager of
South for Universal
( Special to the Herald-World)
NEW YORK, June 4.— W. M. Richard
son, who has been exchange manager foi
Universal at New Orleans, has been pro-
moted to the post of Southern division man
ager, with headquarters at New Orleans
and he will have the supervision of the
following offices: Charlotte, Atlanta. Mem
phis. New Oceans, San Antonio, Dallas anc
Oklahoma City.
Bergermans Expect Stork
(Special to the Herald-World)
HOLLYWOOD, June 4. — It has been an
nounced by Stanley Bergerman, son-in-lav
of Carl Laemmle, that the stork is expectec
soon in the Bergerman household.
June 7, 1930
EXHIBITORS HERALD-WORLD
53
Prosperity Is Fast Returning,
Grainger Tells Sales Force
Attending Fox’s
Sales Convention
In Movietone City
FROM NEW YORK
Harley L. Clarke
John F. Coneybear
J. R. Grainger
Clarence A. Hill
Courtland Smith
Joe Lee
Clayton P. Sheehan
Irving Maas
Jack Sichelman
Carl Neilson
E. C. Grainger
Edward Schnitzel-
William J. Kupper
Glendon Allvine
John Nolan
I. Lincer
Max Roth
Maurice Ahern
Patrick J. Flaherty
Lee Balsley
A1 Lewis
Arthur Dickson
Harry H. Buxbaum
Roger Ferri
FROM TERRITORIES
Joseph J. Johnson
Joseph Hanna
London
Pittsburgh
Walter Hutchinson
Clyde W. Eckhardt
London
Chicago
Harry F. Campbell
Harold Loeb
Boston
Chicago
Harry J. Bailey
Louis Dreher
Montreal
Chicago
W. C. Bauchmeyer
W. C. Bachmeyer
Cincinnati
Cincinnati
Sam Berg
Lester Sturm
Boston
Detroit
James Dermody
A. Knapp
Albany
Detroit
John Dillon
B. L. Dudenhefer
Washington
New Orleans
Herndon Edmond
J. H. Huber
Washington
Winnipeg
George W. Fuller
George Landis
Atlanta
Indianapolis
John W. Fuller
M. A. Levy
Charlotte
Minneapolis
F. J. Harley
Harry Melcher
Athens, Greece
Milwaukee
Thomas Jennings
Jack Lavin
Boston
Chicago
Edgar Moss
Tom Young
Philadelphia
Memphis
F. J. Kelly
W. E. Scott
Philadelphia
Kansas City
R. G. March
R. A. Higdon
St. John
Kansas City
J. P. O’Loghlin
Clarence R. Blubaugh
Toronto
Omaha
Sydney Samson
H. Gottlieb
Buffalo
Des Moines
J. P. Ryan
C. E. Hilger
Havana, Cuba
Dallas
Ben Simon
Stanley Mayer
New Haven
Des Moines
I J. Schmertz
W. A. Ryan
Cleveland
Oklahoma City
Ira H. Cohen
H. Reigelman
Pittsburgh
Des Moines
David Davidson
R. J. Morrison
Cleveland
Denver
Sam Wheeler
Ben Dare
Pittsburgh
Denver
Cites 90 Per Cent Gain in Fox
Business Recorded in Quarter
New Department Devoted to Foreign Versions — Com-
pany Going in Strong for Outdoor Pictures
By DOUGLAS HODGES
HOLLYWOOD, June 4. — Prosperity is fast returning and by mid-
summer conditions will be back to what they were before the stock mar-
ket crash, said James R. Grainger, general sales manager of Fox Film
Corporation, in an address before the convention last week at the
Ambassador hotel.
Backing up his statements with totals of gains in revenue, Grainger declared
that despite the disturbing factors of the period, in the first three months of
this year “our business showed a 90 per cent increase over the past three
months.”
Grainger announced that the sales de-
partment of Fox will be increased during
the year, permitting a number of promo-
tions of ace salesmen to managerships and
the promotion of an equal number of man-
agers to executive positions in the New
York office.
Sol M. Wurtzel, superintendent of pro-
ductions, announced a new department at
the studio which will be devoted exclusively
to the production of foreign versions of
trice Lillie, one for Ted Healy, one for
John McCormack, one for Michael Bartlett,
four for Edmund Lowe, three for Milton
Sills, three for J. Harold Murray and three
for Lois Moran, four for Victor McLaglen,
two for George O’Brien, and three for
Marjorie White.
The list of productions includes “On
Your Back,” “The Spider,” “Women of All
Nations,” “This Modern World,” “Girls De-
mand Excitement,” “The Big Trail,” “Com-
SAID GRAINGER TO FOX SALES CONVENTION:
“Our business showed a 90 per cent increase over the past three months” and
conditions will be back to normal by midsummer, with prosperity making a
rapid comeback.
features. He said that the first foreign
version done entirely in Spanish has been
made of “One Mad Kiss,” the Fox Movie-
tone which introduces to the screen Don
Jose Mojica, grand opera star.
Probably one of the most interesting an-
nouncements of the week was Grainger’s
statement regarding outdoor pictures. Fox
is apparently going in for them in a big
way.
“Westerns of the old style,” said Grain-
ger, “passed out with the dawn of talking
pictures. Fox Film pioneered in an en-
tirely new type of outdoor romance with
‘In Old Arizona.’ It had action, romance,
a robust entertaining story, excellent play-
ers and picture scenic backgrounds. The
public loved it.
“Since then we have made ‘Romance of
the Rio Grande,’ ‘Lone Star Ranger,’ and
‘The Arizona Kid.’ All are stirring out-
door romances. The old Western largely
appealed to the juvenile kind but this class
of production finds a great following among
adults and children alike. So Mr. Sheehan
has created the outdoor romance depart-
ment which will make this type of picture
exclusively.”
Sheehan Names Productions
Winfield Sheehan, vice president and gen-
eral manager, made public the list of 48
feature length productions which the corpo-
ration intends to produce during the coming
year. The list includes two for Will Rog-
ers, four for Janet Gaynor with a different
leading man in each one, five for Charles
Farrell, one of which includes a co-starring
feature with Miss Gaynor, six for El Bren-
del, four for Warner Baxter, one for Bea-
mon Clay,” “The Cisco Kid,” “Renegades,”
“The Painted Woman,” “Are You There,”
“Just Imagine,” “The Man Who Came
Back,” “Sez You Sez Me,” “On the Make,”
“A Connecticut Yankee,” “See America
First,” “Luxury,” “Scotland Yard,” “Son o’
My Heart,” “Network,” “Blondie,” “Up the
River,” “Going Nowhere,” “Follies of 1931,”
“Soup to Nuts,” “The Play Called Life,”
“Alone with You,” “One Night in Paris,”
“Barcelona,” “Living for Love,” “Hot Num-
bers,” “The Heart Breaker,” “The Sea
Wolf,” “She Wears the Pants,” “The
Princess and the Plumber,” “Woman Con-
trol,” “Her Kind of Man,” “The Red Sky,”
“Oh for a Man,” “Devil with Women,”
“Young Sinners,” “She’s My Girl,” “Men on
Call,” “Wyoming Wonder,” “No Favors
Asked,” “Last of the Duanes” and “Fair
Warning.”
Newspapers Best Story Sources
Sheehan revealed that the front pages of
the newspapers of the world are the best
source of story material for motion pic-
tures. Sheehan, a newspaper man himself
before joining Fox, which has shown a 400
per cent increase in business in the five
years that he has been in charge of pro-
duction, told of a system in use at the Fox
studios.
“A daily digest is made of interesting and;
novel news items from the newspapers of
the world,” it was stated. “This digest is:
printed and copies are supplied to all writ-
ers, executives and directors. Often a care-
ful reading of these excerpts will suggest a
story idea to someone. The idea is dis-
cussed, and if it can be worked out logically
it forms the basis for a popular film story.”
Movietone City Entertained This Qr
Fox Personalitie}
HOLLYWOOD, Jun *
FRED VOIGT, San Francisco ma
for Fox, failed to attend the sales |
ings because of illness but his assistai
Laurice, came down and did Fred’s b;
for him and promised to report all th
ings faithfully.
The arrival of the delegates was insj
ing. It appeared like a welcome ho
reception for Lindbergh. Bands, officii
actors, limousines and flag waving ch
acterized the event. No film comp<
has ever shown a better demonstrate
and no film company has ever had nu
conscientious reason to demonstrate
feelings than this one in its welcome
Harley L. Clarke and Winfield Sheeh
The foreign delegation consisted of
Ryan of Cuba, Charles Munroe of Aus
Walter Hutchinson of the British Isle:
Clayton P. Sheehan of New York (g<
foreign manager).
From right to left: Mayor Porter of Los Angeles, Courtland Smith, Tommy Clifford, Harley L. Clarke. Wal-
ter Green (General Theatres Equipment, Inc.,), Winfield R. Sheehan. Tommy Clifford is the boy of “Song O'
My Heart,” and he greets the Fox chiefs.
Nat F'inkler, Al Laurice, Ward Scott. Herndon Evans,
Stanley Mayer, Abe Riegelman, Charley Powers, V.
K. Skorey, R. Ripple. Charles Walker, R. A. Hogdon,
Ben Dare.
Left to right: Ira Cohen, George Landis. Joe Lee,
A. Bloakes, Lou Dreher, Bill Kupper. Harold Loeb.
Harry Buxbaum, Eddie Schnitzer, Edgar Moss, Jim
O’Loughlin.
President Clarke said that he has tru '
between 15 and 25 trips to the Coast I '
this is the first of its kind he has etl
made.
A
Glendon Allvine proved to be a ]
speaker of merit as well as a publicit;
advertising expert. His talk before thf (
vention was one of the features o
session.
▲
Clyde Eckhardt has undergone a co •
plete change since the last convent i t
here. His personality has been entir 1
revamped. The reason for the fire in I
eye and the spring in his toes is t '
since the last convention he has taken •
golf (with sidebets of five bucks a hoi ■
By the time Eddie Grainger got his
and unpacked it he looked at his watc
it was time to catch the train on the r
trip home.
Fox Men at Their Annual Convention
Left to right: Harold B. Franklin, president of Fox West Coast theatres, Sol M. Wurtzel. Mayor Porter of Los
Angeles, Winfield R. Sheehan. Harley L. Clarke, president of Fox, James R. Grainger and Courtland Smith.
Arriving at the Santa Fe station for the convention.
ast Sales Sessions
iter Ferri came to the convention from
!' York (which any Hollywooder will
I devil of a place in the summer) and
jicided to make his headquarters in Hol-
|)d — and he’s still here.
Z ourtland Smith, Walter Green of Gen-
id Theatres, Inc., Walter Hammond,
iti Max Faetkenhauer, left two days
lead of the rest of the delegates. Presi-
int Clarke found it necessary to leave
Istily because of the urgency of busi-
es in the East and he offered them
Inks in his special car. They accepted.
[imy Grainger’s eloquence is still fiery
thmazing.
[tyor Porter: How d’y’do, young man!
fi: was the name?
[' Lee: M’name is Joe Lee. What’s
r:?
tyor Porter: Pm Mayor Porter of Los
[lies. Let’s see! Joe Lee! Are you
i se by ancestry?
L. : Come on now; don’t kid me! Pm
t Chinaman and you’re not a mayor!
Zeorge Fuller of Atlanta explained
tit he has nothing whatsoever to do
Itr/i the Fuller Brush company and if
j t'ir brushes are or are not satisfactory
< n’t blame him.
His brother John said not to pay any
j tendon to George because (quite con-
\1 entially ) the Fuller Brush company is
j t ned by a couple of brothers by the
\>me of Smith but that they paid Fullers
'lot of money just to use the name,
dnd it didn’t cover the dialog rights.)
A
fen Dillon (of Washington) was happy
Hd there is a director named after him
Hollywood and it was very easy to ob-
n rredit anywhere he went.
Left to right: A. Knapp. Lestern Sturm, Sam Wheel-
er, Abe Riegelman, Harry Melcher, Ben Simon, Tom
Jennings, R. J. Morrison, Charles Powers, John Dil-
lon, James Dermody, Clyde W. Eckhardt.
A few of those who enjoyed their conventional visit
to California: Left to right: W. A. Ryan. Sam Berg.
Roger Ferri, E. C. Grainger, George W. Fuller, John
W. Fuller.
56
EXHIBITORS HERALD-WORLD
June 7, !95(
Advertising “Ingagi” as Authentic
Arouses Business Bureau
Quotes Milliken as Slating “ General Information Is That Leading The-
D
atre Circuits Have Taken a Decided Position
ENUNCIATION of advertising claims made for “Ingagi,” sponsored bv
Congo Films, Ltd., has been made by scientific and educational authorities
as misrepresenting wild animal life, says the National Better Business
Bureau, following an investigation.
'T'HE Hays office, on inquiry by the Bureau,
-*• stated that the picture was not made by
any member of the M P P D A and Carl E.
Milliken, secretary, in a telegram to inquirers
stated that “general information in the trade
is that leading theatre circuits have taken a
decided position with reference to the pic-
tures,” adding that “we have no information
that any theatre owned or operated by a mem-
ber of this organization is now exhibiting or
plans to exhibit this film.”
“Authentic Celluloid Document”
Of the picture, announced as an “authentic
incontestable celluloid document” of gorillas,
wild women and “queer” children, according
to the Bureau, Milliken said that “it is for the
producer, who is not a member of the
MPP,DA, to answer the statements and res-
olutions published by scientific, educational
and other organizations regarding the pic-
ture.”
Milliken went on :
“With reference to the general position of
this organization and its membership toward
presentations of wild animal life on the
screen, it is obvious that a wide distinction
must be drawn between avowedly fictional
treatment of a subject which cannot and does
not mislead the motion picture public, and
pictures advertised as authentic studies of
wild animal life.
“Certainly nothing in the spirit or
letter of the self-imposed regulations
by which our members are seeking to
express their public responsibility in
the development of the motion pic-
ture art would justify any represen-
tation of wild animal life advertised
as authentic which in reality was at
variance with scientific and educa-
tional opinion expressed by leading
authorities on the subject.”
The following statement is made by the
National Better Business Bureau with refer-
ence to its own findings :
“The promotional literature accompanying
‘Ingagi’ states : ‘Sir Hubert Winstead, F.A.S.,
(also F.R.G.S.) together with Captain Daniel
Swayne, a young American big-game hunter,
penetrated to the heart of the Congo — into the
gorilla country, in fact, which is in the vicinity
of Burunga, in the mountains — and there en-
countered not only gorillas in plenty but wild
women, queer children that seemed to be the
offspring of some unholy alliance, and finally
came upon a tribe very low in the scale of
intelligence which had a yearly custom of giv-
ing a woman to the apes ! Unbelievable as it
seems, the record has been obtained and is
the terrific and smashing climax of the big-
game hunt picture, ‘Ingagi.’
Can’t Locate “Sir Hubert’
“Official British agencies were consulted in
New York in regard to Sir Hubert Winstead.
Directories were consulted, but the authorities
reported to the Bureau that they were unable
to find any mention whatever of a ‘Sir Hubert
Winstead.’
“In response to many protests and
letters, certain members of the
American Society of Mammalogists
(who have done field work in Africa)
viewed ‘Ingagi’ and are unanimous in
deploring its numerous fictitious fea-
tures which are misleadingly mingled
with genuine natural history records
“Dr. William K. Gregory, professor of Ver-
terbrate Palaeontology, Columbia LTniversity,
who viewed the film, reports to the Bureau
that ‘Ingagi’ — includes a good deal of genuine
natural history (real field pictures of ele-
phants, giraffes, zebras, etc), to which has
been added a series of unnatural history
thrillers. Among the many features which
gave me the impression of being false and fic-
titious were the following:
The pretended discovery of a new and
* strange kind of animal, which evidently
consisted of a perfectly good tortoise covered
by a contraption of scales, wings and crest;
O The showing in an African film (as
* among the strange animals of the expe-
dition) of an armadillo, which is an animal
found only in North and South America;
^ The showing in an African film of an
orang-utan, evidently brought from the
Dutch East Indies;
The showing under the name ‘pygmies’
* of a group of ordinary Negro children.
^ The showing of pretended ‘Ingagi’ (go-
* rillas) in an environment in which no
wild anthropoid apes have ever been reported
by reliable explorers, and which had the ap-
pearance of being hundreds of miles away
from the nearest gorilla country ;
. The showing of one or more chimpan-
* zees under the name ‘ingagi.’
Claims It’s 80 Per Cent True
Unhinge Door to
Arrest Operators
( Special to the Herald-World )
DOVER, OHIO, June 4. — In order
to stop a Sunday performance, the
police had to take the hinges off the
door of the projection room of the
Bexley theatre so that they might
arrest the operators. An unusual co-
incidence is the fact that a silent
newsreel was in progress, and just
about as the “raiders” were to suc-
ceed, the title flashed on the screen
read, “It Won’t Be Long Now.” Man-
ager William Burton, one of the sev-
eral arrested, says he is convinced
about the truthfulness of the adage,
“ Coming events cast their shadows
before.”
Kentucky Blue Laws
Cause A rrest of Nine;
Fine for Each Is $25
West Palm Beach Against Blue Lav
Proposal; Mississippi Votes
One Down
(Special to the Herald-World )
LOUISVILLE, June 4.— For severs
weeks, Sunday shows have been held, r(
suiting in the arrest of officials and errf
ployees of the Strand Amusement Coir
pany, and the imposition of fines. Th
Empress and the Bleich theatres were th
ones involved.
^ The showing of what appeared to me to
' * be men dressed up in masks under the
name of ‘ingagi’ (gorillas). The artificial
character of these ‘ingagi’ is indicated by many
features: (a) their way of walking and run-
ning seems quite different from that of all
known anthropoids, and quite similar to that
of men imitating apes; (b) their arms seem
too short and their legs much too long to be
those of apes; (c) in the photographs exhib-
ited in front of the theatre (Newark, N. J.,
April 21, 1930) the ‘ingagi’ is represented with
features which appear to be made up and
which anyone who knows gorillas or other
anthropoids could hardly admit to be those
of a genuine anthropoid ; (4) the ensemble
also, with the ‘ingagi’ in the center of a well
composed group, seems characteristic of the
motion picture studio rather than of the gen-
uine Africa.’”
Trial by jury on May 27 resulted in nin
employees being fined $25 each, or a tot:
of $225 for working on Sunday, May 4. O
May 29, two more indictments were di:
posed of, both resulting in convictions. I
the first the Strand Amusement Compan
was fined $15 for each of nine person
working on Sunday, or $135. In a secon
the jury imposed a fine on each of thre
people, at $5. Total fines so far assesse
have been $874, for three Sundays; ther
being one indictment yet to be acted upor,
and thirty-two warrants awaiting dispos:
in Police Court. Under the procedur
warrants are issued, arrests made, and th
defendants bound over by the Police Cour
indicted, and tried.
Against Sunday Blue Law
(Special to the Herald-World)
WEST PALM BEACH, FLA., June 4.-
The city commission voted against a prc
posed Sunday blue law for West Pah
Beach.
The Bureau says that Nat Spitzer of Congo
Films. Ltd., on questioning by its repre-
sentatives, stated that “Ingagi” was 80 per
cent authentic, according to the Bureau. The
only faking in the picture, he claimed, were
shots taken in the Los Angeles zoo for the
purpose of obtaining suitable transition se-
quences to round out the picture. When asked
specifically whether the scenes between the
“ingagi” and the native woman were genuine,
he stated that they were “absolutely genuine.”
The Bureau quotes Frank H. Buck, well
known wild animal dealer of New York, as
stating that “there is not a single gorilla
shown in the picture,” and that instead there
are a trained chimpanzee known in Hollywood
as “Mary,” and two orang-utans also used in
Hollywood pictures.
The Bureau also quotes Dr. H. E. Anthony,
a director of the American Society Mam-
malogy, to the effect that the picture contains
much of “pure fiction.”
Veto Kennedy Bill
(Special to the Herald-World)
JACKSON, MISS., June 4.— The Hou;
of Representatives by a vote of 61 to 4
sustained the veto of Governor Bilbo of tl
Kennedy bill, seeking to give the citizer
the right to go before a chancellor and ol
tain an injunction, restraining operators (
the commercialized amusements from vi(
lating the “Sunday blue-law.”
Cancels Contract
(Special to the Herald-World)
DOVER, OHIO, June 4.— Manager Wdlia
E. Burton of the Bexley theatre here, who h;
been giving performances on Sundays in d
fiance of the orders of Mayor W. R. Stuck
has cancelled his contracts for films and d
not attempt a performance June 2. This actic
followed the arrest of six persons recently
connection with operation on May 25. At th
time Chief of Police W. E. Byers resignf
when he refused to obey the mayor’s orde
to throw tear bombs into the theatre in ord'
to arrest the projectionists.
EXHIBITORS HERALD-WORLD
57
Churchmen Fire Both Barrels
At Motion Pictures of Today
Two National Conventions Pass Resolutions of Denunciation — Bap-
tists Ask for Government Control of Film Industry Economi-
cally and Morally — Presbyterians Condemn Sunday Shows
Motion pictures — yet again — were called, in a variety of terms, a menace
to American civilization at two national church meetings last week. In Cleve-
land, 4,000 delegates to the Northern Baptist convention cheered scathing
denunciations of the films. And in Cincinnati, Sunday shows were included,
along with Sunday baseball and cigaret advertising (on any day, presumably) in
a resolution condemning the allegedly impious indulgences they afford.
line 7, 1950
-
FILM BUYER
This service is being hailed by
exhibitors everywhere as indis-
pensable in successful operation of
their theatres. The next Film
Buyer will appear as Section Two
of the June 28 issue of
1
Exhibitors
Herald-World
Vurtzel Is Signed
For Five Years as
Fox Studios9 Head
(Special to the Herald-World)
HOLLYWOOD, Tune 3. — Sol Wurtzel
as signed a new contract with Fox for
re years.
Wurtzel, general
up e r i n t e ndent of
lie Fox Film Cor-
oration studios for
le past fourteen
ears, will continue
nth the duties he
as performed in the
Hast. He accepted
re contract on the
|ist day of the na-
lonal convention of
ae Fox sales forces
lit the Ambassador
otel from Winfield
heehan, general
tanager.
Wurtzel was a
oubly busy man during the convention,
hat with meeting all the demands of pro-
uction and also showing the visitors about
le place. On Saturday night Sheehan was
ost at a dinner dance at Cafe de Paris at
le Fox Movietone studio.
-oca/ Theatre Censor Is
Appointed for Montreal
( Special to the Herald-World)
MONTREAL, June 4. — The decision has
een reached by the civic administration of
'lontreal to have a local theatre censor in
ddition to the Provincial Board of Moving
’icture Censors and the Quebec Poster
’ensor and the city executive has appointed
. P. Filion, well known locally as an actor
nd writer, to the office. In this connec-
ion, it is pointed out that the visit of
lontreal police officials to the theatres will
e discontinued and Filion will now exer-
ise supervision over performances of all
inds at both the English and French
lieatres.
Virdlinger Suit Against
Stanley Due This Month
( Special to the Herald-lVorld)
PHILADELPHIA, June 4.— Fred G.
lixon-Nirdlinger’s suit against the Stanley
'ompany of America relative to the opera-
ion of the Fifty-second Street theatre
nder an old contract is expected to come
p for trial in Common Pleas Court in
’hiladelphia early this month. It is one of
score or more of suits that Nirdlinger has
nstituted against the old Stanley organiza-
ion alleging breach of contract. One of
he suits has already been settled out of
ourt and was said to involve the payment
>f about $165,000.
The Baptists gloried most in this dual
revival of the old familiar evils which have
been ascribed to the world’s most popular
form of entertainment. They passed a reso-
lution seeking to define the motion picture
industry as a public utility and demanding
that the industry be made subject like other
public utilities to the control of the govern-
ment. This part of the resolution brought
resounding cheers, as did that part linking
the screen with the “wet press,” which latter
clause necessarily raises Baptist hatred of
affairs cinematic to levels considerably
higher than that of mere criticism.
Just about everything in the catalog of
social evils was thumped down at the door
of the motion picture. Films create a false
and distorted view of life, according to the
resolution passed following speeches in the
same vein. Films dull sensitiveness to
crime. Films have a vicious effect upon our
relations with other countries. Other evils
were asserted. And this perverting influ-
ence is visited chiefly upon the children
“who make up 90 per cent of audiences on
Saturdays and Sundays,” the resolution
averred.
Nor did the Baptists limit themselves to
matters of morality. Their denunciations
grew economic as they declared themselves
in favor of the Brookhart bill in the Senate,
and the Hudson bill in the House, which
are designed to prohibit the practice of
block-booking.
Much. was. said from the rostrum about
the desirability of the Eighteenth amend-
ment and the criminality of the “wet press”
which seeks to undermine it, and the reso-
lution formally reiterated such sentiments.
But though this was a Baptist convention,
“booze” played second fiddle to the photo-
play in the interest of the delegates, if
emotional response may be taken as a
gauge.
It was to the contrary with the Presby-
terians. They enjoved the attack on John
Barleycorn most. But they went on record
as being alarmed over current desecrations
Pictures Enhance Mental
Health, Says Psychiatrist
(Special to the Herald-World)
WASHINGTON, June 4. — View-
ing moving pictures helps a man’s
mental health, according to Dr. Frans
Alexander, psychiatrist of Berlin,
who spoke before the World Confer-
ence on Mental Hygiene, in Wash-
ington, D. C„ recently.
According to Dr. Alexander, " Mo-
tion pictures must rank in first im-
portance and helpfulness among the
instinctive measures of civilization
to provide substitute satisfaction for
adventure and excitement of which
we have been robbed by the present-
day routine of economics and me-
chanical existence.”
of their Sabbath, and motion picture shows
on the Lord’s day naturally came in for its
share of the orgy of denunciation, which
was led by Dr. Mark Matthews, a Seattle
minister.
Refuses to Publish Reply
By Milliken to Articles
About “Menace of Movies”
Christian Century Editor Says Read-
ers Not Interested in Film
Progress
(Special to the Herald-World)
NEW YORK, June 4.- — In a number of
proof sheets sent out by the M P P D A, is
an article entitled “Whither the Movies?”
by Carl E. Milliken, secretary of the or-
ganization. It seeks to give a comprehen-
sive idea of the progress of the picture
industry, and what is being done to raise
the standards of pictures. This was sent
to the editor of the Christian Century, in
reply to a series of articles which had been
published on “The Menace of the Movies.”
In refusing to accept the article by Milli-
ken, the editor said, “Our readers are not
interested in the progress of the moving
picture industry, as such, and it would be
quite out of place for us to use our space
for an article dealing with that aspect of
the matter and with other facts which do
not seem to us to meet moral issues which
have been raised.”
First N ational to
Hold Regional Meets
From Coast to Coast
(Special to the Herald-World)
NEW YORK, June 4.— As an aftermath
to the national convention at Atlantic City,
recently ended, First National salesmen will
meet in various parts of the country for
regional meetings. The New York regional
was held at the Pennsylvania hotel in New
York City on June 1. The midwest sales
force will gather in Chicago on June 7 and
8, while the far western meeting will take
place in San Francisco, June 14 and 15.
Southern sales executives will convene in
New Orleans on June 21 and 22.
Draws $100 Fine for Not
Labeling Seats Correctly
(Special to the Herald-World)
SAN FRANCISCO, June 4. — A. J. Bass,
pleading guilty in Police Judge Joseph M.
Golden’s court to a charge of violating the
State bedding and sterilizing laws in selling
a theatre 1,698 seats labeled “new material”
and delivering seats containing second-hand
material not so labeled and not sterilized,
was fined $100. The charge was made by a
state inspector and the Better Business
Bureau aided in the prosecution of the case.
EXHIBITORS HERALD-WORLD
58
H
June 7, I93(
DELEGATES TO WARNER AND F N CONVENTIONS
Under the same roof met W artier Brothers , First National and Vitaphone Corporation at the Ambassador Hotel in At-
lantic City. Lewis Warner, son of President H. M. Warner of Warner Brothers, is fifth from the left in the front raw.
Second from left is S. Charles Einfeld, director of publicity and advertising for First National, with R. Bins of Wash-
ington, and Harry Charnas of Warner Brothers. Thirteenth is Max Milder, Warners’ Central sales manager, and to his
left is Claude C. Ezell, general sales manager.
Warners Launch Huge Program
Technicolor Plays
Important Part in
1930-31 Pictures
Call for Use of Headliners from
Stage, Screen. Vaudeville,
Night Club, Radio
(Special to the Herald-World)
NEW YORK, June 4.— John Barry-
more, George Arliss and A1 Jolson
again will appear in Warner produc-
tions on the 1930-31 program, says an
announcement by Jack L. Warner, vice
president in charge of production, call-
ing attention to the work that this trio
of stars had achieved in talking and
singing pictures of the past season.
Technicolor will play an important part
in the roadshow productions, and Vitaphone
Varieties, in one and two reels, will com-
mand a sizeable proportion of the budget,
calling for the use of headliners from stage,
screen, vaudeville, night clubs and the radio
field.
Among the unusual subjects will be “The
Office Wife,” from Faith Baldwin’s novel,
and “Just an Hour of Love,” from the novel
“Ex-Mistress.”
Other stars beside Barrymore, Arliss and
Jolson to play in the Warner product will
include Winnie Lightner, Joe E. Brown,
Irene Delroy, Edna Murphy, Marian Nixon,
Evalyn Knapp, Claudia Dell, Jack Whiting,
Leslie Howard, O. P. Heggie, Beryl Mercer,
Charles King.
Walter Pidgeon, H. B. Warner, Noah
Beery, Vivienne Segal, Grant Withers, Con-
rad Nagel, Lotti Loder, James Hall, Laura
Lee, Charles Butterworth, Charles Bick-
ford, Joan Bennett, Constance Bennett:
Kay Strozzi, Olsen and Johnson, John
Hailliday, Tully Marshall, Leon Janney,
Eric von Stroheim, George Lewis, Frank
Campeau, James Gleason, Mary Brian, Sue
Carol, Lewis Stone, and Dorothy Mackaill.
Directors who have achieved distinction
in talking pictures have been assigned to
direct the next year’s Warner pictures.
They include:
Roy Del Ruth, Alan Crosland, Michael
Curtiz, John Adolfi, William Wellman,
Lloyd Bacon, Archie Mayo, Ray Enright,
A1 Green, Robert Milton and Hobart
Henley.
In the list of feature productions of the
new year are stories by such famous au-
thors and dramatists as John Galsworthy,
Stewart Edward White, Ben Ames Wil-
liams, James Oliver Curwood, Faith Bald-
win, Elmer Rice, Vina Delmar, Sutton
Vane, Herman Melville. This material is
being prepared for screen and dialog treat-
ment by such Warner Brothers staff writers
as J. Grubb Alexander, Joseph Jackson,
Oliver H. P. Garrett, Harve-- Thew, L. G.
Rigby, Maude Fulton, Rex Taylor, Charles
Kenyon, Arthur Caesar, Perry Vekroff,
George Rosener, Roland Brown, William K.
Wells.
Warner made public for the first time tin
following pictures on Warner Brother
1930-31 schedule:
“Moby Dick,” the world-famous epic by
Herman Melville. John Barrymore wil
star. About him will be grouped Joan Ben
nett, Hobart Bosworth, Lloyd Hughes
Walter Long, May Boley, Tom O’Brien
Nigel de Brulier, Lloyd Bacon directs.
A1 Jolson will star in “Big Boy,” to b'
directed by Alan Crosland. It has a sup
porting cast that includes Claudia Dell, thi
Follies beauty: Llovd Hughes, Lew Harvey
George Harris, Eddie Phillips, Louisa
Warner Front Page
Gets Public Attention
( Special to the H crald-Wor.d)
ATLANTIC CITY , June 4.— The
front page of the Atlantic City
Evening Union , which was bought
by Warner Brothers to carry the de-
tails of their convention proceedings
during the sales convention here, was
given over entirely to reports and pic-
tures. Printed on a shade of orange
colored paper, the headline of the
first day’s edition read “ Atlantic City
Welcomes Warner Brothers.” Arti-
cles on the various subsidiaries of
the company were printed, and also
things of interest to the general pub-
lic along the line of coming events
within the organization.
June 7, 1930
EXHIBITORS HERALD-WORLD
39
Sam E. Morris, U arner secretary and general manager of distribution, is fifteenth from the left in the front row (read-
ing across the tivo pages) and at his left stands Ned E. De pinet, general sales manager of First National. A. P. Wax-
man, Warners’ advertising director of publicity and exploit ation, and Lou R. Brager of the exploitation department are
at the extreme right. Behind and between Morris and Ezell is A. W. Smith, Jr., First National’s Eastern sales manager.
to his left is Grad well L. Sears, Western sales manager.
Star Barrymore, Arliss, Jolson
Closser Hale, John Harron -and Tom
Wilson.
George Arliss will appear in “Old Eng-
lish,” the John Galsworthy play. In the
cast are Ivan Simpson, Betty Lawford,
Reginald Sheffield, Harrison Reynolds,
Leon Janney, Barry Winton, Powell York.
A1 Green directs.
“Viennese Nights” is the first romance
composed and written for Vitaphone by
Oscar Hammerstein 2d and Sigmund Rom-
berg. Technicolor will lend its tones to
this Alan Crosland directed picture, which
Circuit Will Continue
Growth, Says Warner
( Special to the Herald-World)
ATLANTIC CITY, June 4.— Lean-
ing on the theory that there is room
for only three big producing, distrib-
uting and theatre units, the Warners
will continue to expand, to acquire
theatres, to establish new houses of
their own in localities where they
cannot play their pictures until they
have covered the entire territory
served by their productions. This
was the gist of Harry Warner’s
speech at the close of the Atlantic
City convention.
Warner also said that the company
would widen its production activities
for the “legit” theatres.
will be enacted by this cast: Alexander
Gray, Vivienne Segal, Jean Hersholt, Wal-
ter Pidgeon, Louise Fazenda, Alice Day,
Bert Roach, June Purcell and Milton
Douglas.
“Fifty Million Frenchmen,” following in
its Vitaphone version the Broadway hit,
will also be a musical picture, entirely in
Technicolor.
There will be the Oscar Straus melody-
soaked musical, “Danube Love Song,”
which will have the characteristic Strausiati
charm and sprightliness. It will be in
Technicolor.
“Nancy from Naples” is based on the
play, “See Naples and Die,” by Elmer Rice,
author of “Street Scene.” Chief among
the cast are Irene Delroy, Charles King,
Lowell Sherman, Noah Beery, Olson and
Johnson, Lotti Loder, Vivien Oakland,
Lawrence Grant, Charles Judels, Elsie Bart-
lett, Gino Corrodo. Direction is by Archie
Mayo.
A companion romance to “Viennese
Nights” will be “Children of Dreams,” for
which Oscar Hammerstein 2d and Sigmund
Romberg have written the book, lyrics and
songs.
Winnie Lightner, who burst into screen
popularity in “Gold Diggers of Broadway”
and “Hold Everything,” will appear in three
pictures. The first, “The Life of the
Party,” which Roy Del Ruth will direct,
will be treated in Technicolor. In the cast
are Irene Delroy. Arthur Edmund Carewe,
George Bickel, Charles Butterworth, Arthur
Hoyt, Jack Whiting. The second is “Sit
Tight,” and will have Irene Delroy and Joe
Varieties to Take
Sizeable Share of
Production Budget
’'The Office W ife " and Film Version
Of Novel ” Ex-Mistress”
Among Pictures
E. Brown in the cast. Last of the trio is
“Red Hot Sinners.”
Joe E. Brown and Joan Bennett top the
cast of “Maybe It’s Love.” James Hall,
Laura Lee, George Irving and Russ Saun-
ders are in the cast. An unusual feature is
the inclusion of the All-American football
team. It will be directed by William Well-
man, who directed “Wings,”
“Captain Applejack,” that stage hit of a
timid suburbanite who went into the skull-
and-bones business with hilarious results,
will be transposed into a Vitaphone picture
with John Hailliday, Mary Brian, Alec B.
Francis, Kay Strozzi, Louise Closser Hale,
Otto Hoffman, Arthur Edmund Carewe,
Julia Swayne Gordon, William Davidson,
and Claude Allister. Direction will be by
Hobart Henley.
“Maytime,” the romance by Rita Johnson
Young which has been popular for more
than a decade, will be packed with melodies
by Sigmund Romberg. It is the story, set in
little old New York, of the thwarted love
( Continued on next page, column 3)
60
EXHIBITORS HERALD-WORLD
June 7, 193
Warner Product at a Qlance
“Moby Dick,” with John Barrymore.
“Big Boy,” with A1 Jolson.
“Old English,” with George Arliss.
“Viennese Nights,” Alexander Gray,
Vivienne Segal.
“Fifty Million Frenchmen,” from
Broadway play.
“Danube Love Song,” with Oscar
Straus music.
“Nancy from Naples,” Irene Delroy
and Charles King.
“Children of Dreams,” by Oscar Ham-
merstein 2d and Sigmund Romberg.
“The Life of the Party,” with Winnie
Lightner.
“Sit Tight,” with Winnie Lightner.
“Red Hot Sinners,” with Winnie
Lightner.
“Maybe It’s Love,” Joe E. Brown and
Joan Bennett.
“Captain Applejack,” John Halliday
and Mary Brian.
“Maytime,” with Romberg music.
“Dancing Sweeties,” Sue Carol and
Grant Withers.
“The Matrimonial Bed,” Lilyan Tash-
man, Florence Eldridge and James
Gleason.
A BROAD-COLUMNED porch is a charac-
CV teristic that has been preserved for one of
the oldest playhouses in Missouri. M. B.
Shanberg, managing the Midland circuit, now
a part of the Fox West Coast chain, saw to it
that the columns remained untouched when
the remaking of the theatre for sound was
undertaken, and this was at the insistence,
says the Kansas City Star, of the people who
wanted the city landmark to stay: “Do what
you will with the inside of the place, but don’t
touch the outside.”
Once Carried Slave Bills
The walls of the porch which now carry
advertisements of the latest talking-singing-
dancing Hollywood extravaganza were once
the background for bills advertising slave
sales. And during the war over slaves and
state rights Thespian Hall in turn served as
hospital, barracks and prison. Outside of the
war period, however, the hall has been in use
as a playhouse without interruption since
1855.
The year before that the “Boonville Thes-
pians” got the idea of building a hall, and they
purchased a corner lot for $500. In the next
March there was a historic meeting at the
courthouse. Attending were the stockholders
of the Boonville Thespian Reading Room and
Library Association. A building committee
was appointed and then followed the con-
“Three. Faces East,” Constance Ben-
nett, Erich von Stroheim.
“A Soldier’s Plaything,” Lotti Loder,
Harry Langdon, Ben Lyon.
“The River’s End,” Claudia Dell.
“A Gay Caballero,” George Lewis and
Frank Campeau.
“Outward Bound,” Leslie Howard and
Dudley Digges.
“The Steel Highway,” James Hall,
Grant Withers and Marian Nixon.
“Barber John’s Boy,” Grant Withers.
“The Office Wife,” Dorothy Mackaill
and Lewis Stone.
“A Husband’s Privileges,” Robert
Hanna play.
“Both Were Young,” from Hugh
McNair Kahler’s “Father Means Well.”
“Penny Arcade,” Marie Baumer play.
“The Egg Crate Wallop,” comedy.
“Handful of Clouds,” Lou Ayers, and
Leon Janney.
“His Brother’s Wife.”
“Divorce Among Friends.”
“LTnder Cover.”
“Just an Hour of Love,” from novel
“Ex-Mistress.”
struction on a building program of $10,000.
The cornerstone was laid on July 25, 1855,
and in 1857 the structure was dedicated.
A Brilliant Ball
Central Missouri scarcely ever had wit-
nessed a more brilliant ball than that at the
opening of Thespian Hall.
The Thespians were a group of dramatic
and literary folk who wanted to bring talent
to town and to produce classical plays them-
selves. Most of the sponsors were originally
from Virginia and Kentucky, and that ex-
plains in part why such a large fund could
be raised.
The Colonial influence is very evident in the
hall. Inside was a balcony supported on the
second floor by two central pillars. This bal-
cony now is only a memory. The gentlemen
used this as a smoking retreat between acts.
On the outside the large brick plaza often
served as a slave mart, but it was also a
promenading place, and no one was admitted
to the theatre unless evening clothes were
worn.
In 1901 “modern” gas lights were installed
and the stage was prepared for famous stars.
Will Rogers, then a Kemper student who had
come there to school from Kansas City after
selling a load of cattle, made his first appear-
ance on the Stephens Opera House stage, but
he ran away from school, so his thespian ap-
pearances there were few.
Unusual Subjects Play
Important Part in Plans
Of Warners for 1930-3
( Continued from preceding page)
of a young gardener and his master’s love
daughter.
Sue Carol and Grant Withers will ena
“Dancing Sweeties,” based on the sto
“Three Flights Up” by Harry Fried. E
rection has been assigned to Ray Enrigl
Prominent in the cast are Edna Murph
Tully Marshall, Kate Price, Adam;
Vaughn and Eddie Phillips.
A French play is the basis of “The Mati
monial Bed,” represented by a cast cor
posed of Lilyan Tashman, Florence El
ridge, James Gleason, Beryl Mercer, Marie
Byron, Vivien Oakland, Arthur Edmui
Carewe and James Bradbury, Sr. Micha
Curtiz will direct.
“Three Faces East,” to be directed by Rc
Del Ruth, is based on the play by Anthoi
Paul Kelly and will be interpreted by Co
stance Bennett, Erich von Stroheim, Anthoi
Bushell, William Courtenay, Crauford Ker
Charlotte Walker, and William Holden.
Vina Delmar, author of “Kept Womai
and “Bad Girl,” has written an origin
story called “A Soldier’s Plaything.” Lot
Loder heads a cast composed of Hari
Langdon, Ben Lyon, Jean Hersholt, Noa
Beery, Fred Kohler, Otto Matieson, L<
Moran, Marie Astaire, and Frank Campea
Directing responsibilities go to Micha
Curtiz.
Claudia Dell is cast in “The River’s End
talking picture from the James Oliver Cu
wood story.
“A Gay Caballero” will relate the ma
happenings of Casanova-like bandits an
impressionable senoritas. It is by Stewa
Edward White. George Lewis and Fran
Campeau will appear in the cast.
“Outward Bound,” the stage success I
Sutton Vane which records the dramat
passage on a phantom ship for ports ui
known, will have in its cast Leslie Howar
star of “BerkeL Square,” Dudley Digge
of the Theatre Guild, Beryl Mercer, Alisc'
Skipworth, Douglas Fairbanks, Jr.L O. 1,
Heggie, Helen Chandler, Lionel Watts, an
Montagu Love. Directing honors will 1
divided between Ray Enright and Robe
Milton.
Important roles in “The Steel Highwaj
are assigned to James Hall, Grant Withe:
and Marian Nixon. Grant Withers will als
appear in “Barber John’s Boy,” from tl
story by Ben Ames Williams.
Faith Baldwin, the novelist, is on tl
Warner list with “The Office Wife,” whic
Lloyd Bacon will direct, and whose ca
will be composed of Dorothy Mackai!
Lewis Stone, Joan Blondell, Dale Fulle
Hobart Bosworth, Natalie Moorehea';
Blanche Friderici and Walter Merrill.
Robert Hanna’s play, “A Husband’s Prh
ileges,” will become a Warner Vitaphor
picture. So will “Father Means Well,” tl
Hugh McNail Kahler story transposed t
the screen under the title of “Both Wei
Young.”
John Adolfi will direct “Penny Arcade
from the Broadway stage hit by Mar
Baumer.
“The Egg Crate Wallop,” is a corned
“Handful of Clouds,” to be directed b
Archie Mayo, will have a cast composed (,
Lou Ayers, Leon Janney, James Cagne
Elmer Bollard, Robert Elliott, Dorotb
Matthews, Charles Judels, Edward Argu
Noel Madison, Clarke Burroughs, Edd
Moran and Edward Hart.
Roy Del Ruth is to direct “His Brother
Wife.” “Divorce Among Friends,” “Unde
Cover,” and “Just an Hour of Love
adapted from the novel, “Ex-Mistress,” li
erary sensation of the current season, cor
elude the list.
Hall Where Slave Bills Were Posted
Retains Identity 74 Years
Thespian Hall at Boonville, Mo., Was Hospital, Barracks and Prison in
Civil W ar, but Returned to Playhouse Service
THESPIAN HALL it was, and Thespian Hall it remains and will con-
tinue to be, after a fight lasting seventy-four years. Lyric theatre is the
name now of the hall at Boonville, Mo., if you please, but the outside of
the hall is untouched, because the people want it so, though the interior has
been refurnished and equipped with all the necessities for the showing of the
latest talking pictures where once sabers clashed at the square dances preceding
the Civil War.
June 7, 1930
EXHIBITORS HERALD-WORLD
61
Plot to Control Film Industry
Is Laid to MPPDA by Georgian
Standard Exhibition Contract and Arbitration Clauses Attacked in
Federal Action Launched by W. H. C. Dudley, Who Says He
Was Coerced into Accepting Pictures He Didn’t Want
[By Special Correspondent to the Herald-World]
SPARTANBURG, S. C., June 4. — A conspiracy to regulate and control the
motion picture industry through the Motion Picture Producers and Distribu-
tors of America, “a membership corporation headed by Will H. Hays,” was
alleged in a suit fded in federal court in Atlanta last week by W. H. C. Dudley,
theatre operator in Americus, Ga.
Ten defendants were named in the suit which, brought under the terms of
the Sherman anti-trust act, was for $31,500 damages. The case was docketed
for hearing the first Monday in October before Federal Judge S. H. Sibley.
FILM BUYER
This service is being hailed by
exhibitors everywhere as indis-
pensable in successful operation of
their theatres. The next Film
Buyer will appear as Section Two
of the June 28 issue of
Exhibitors
Herald-World
Fox West Coast to
Spend Millions on
California Growth
(Special to the Herald-World)
SAN FRANCISCO, June 4— A program
of expansion involving more than $4,500,000
in northern California is announced by
Harold B. Franklin, president of Fox West
Coast Theatres. New theatres will be opened
in Berkeley and Stockton in August and with-
Iin a month work will be under way on other
Fox houses in Oakland, San Jose, Bakers-
field and Porterville. The new construction
work will not call for any issuance of stocks
or bonds, but will be done out of profits of
the chain and funds provided by the owners.
President Franklin stated that the earnings
of Fox West Coast Theatres during the first
three months of the year were three times
larger than those of any previous first quarter.
The local Fox theatre, opened in June, 1929,
ranks among the five best houses in the chain
from an earnings standpoint. Since the
1 opening $2,000,000 has been spent in its oper-
ation.
Quaker State MP T O
To Hold Meeting in
Philadelphia, June 12
(Special to the Herald-World)
PHILADELPHIA, June 4.— The MPTO
of Eastern Pennsylvania will hold a conven-
tion on June 12, 1930, at the Adelphia Hotel,
Philadelphia, for the purpose of discussing
problems of the industry. The ranks of the
local MPTO have recently been augmented
by the membership of Warner Brothers, Fox
and R K O. _____
M. S. Epstin Elected
United Studios Head
(Special to the Herald-World)
HOLLYWOOD, June 4.— M. S. Epstin,
long identified with various phases of the en-
tertainment world, has been elected president
of the United Studios, Inc., in Hollywood,
according to Joseph M. Schenck. Epstin was
formerly vice president and general manager
of the institution, and has been connected with
the Schenck enterprises for many years.
D. M. Lord, Advertising
Agency Founder, is Dead
Daniel M. Lord, founder of the advertis-
ing agency of Lord and Thomas and Logan,
is dead at the age of 86. Lord, who came
to Chicago in 1870, lived to see the business
he had established on “faith and a shoe-
string” become an international agency
placing a volume of advertising in excess
of $20,000,000 annually.
The Standard Contract form of the mem-
bership corporation headed by Hays is at-
tacked in the suit, particularly the section
governing the settlement of disputes,
through which the plaintiff alleges he was
coerced into accepting films he did not want
and into putting up additional bonds to in-
sure his contract with the defendants.
The defendants named are the Atlanta
Film Board of Trade, Educational Film
Exchange, of Atlanta ; United Artists Cor-
poration, Pathe Exchange, Inc., Producers
Distributing Corporation, Liberty Film Dis-
tributing Corporation, Paramount Publix
Corporation, Associated Exhibitors, Inc.,
Film Booking Offices of America, Inc.
St. Louis Aldermen in
Favor of Daylight Bill ;
Chances of Passing Few
(Special to the Herald-World)
ST. LOUIS, June 4. — The St. Louis Board
of Aldermen has recommitted Alderman
Chauncey J. Krueger’s daylight saving bill
and there is still a chance that the measure
will die in the hands of the legislative com-
mittee. The committee unexpectedly reported
the bill favorably on May 28 by a vote of
4 to 2 with a recommendation that after a
trial from June 15 to September 14 of this
year it be submitted to the voters at the elec-
tions to be held on November 7 next.
After this action and before the bill could
come up for a vote before the entire board it
was discovered that the Board of Aldermen
had no legal authority to initiate an election
on this question. Under the city charter the
board can initiate charter amendments and
bond issue proposals, but not ordinances. The
only way to get the proposal on the ballot in
November would be either by initiative or
referendum petitions signed by a certain num-
ber of qualified voters.
Louisiana Town Gets It
(Special to the Herald-World)
NEW ORLEANS, June 4. — At the request
of the manufacturing and business interests
of Bastrop, La., Mayor C. T. Goodwin has
issued a proclamation placing Bastrop on day-
light saving time. Beginning at 12 :01 a. m.
Monday, June 1, all timepieces in the city hall
were advanced one hour. Daylight saving
time will be in effect there now until Septem-
ber 1. As far as is known Bastrop is the first
southern city to adopt daylight saving time
since the world war.
Aldermen Receive Protests
(Special to the Herald-World)
ALBANY, June 4. — Exbibitors in Syracuse,
N. Y., have been putting up a strenuous fight
against daylight saving, and the aldermen
have been flooded with protests. One has
changed his mind in favor of the exhibitors.
The complaints have come from theatre man-
agers and hundreds of persons whom they
have enlisted in their cause.
Billboard on Curve
Cause of Accident;
Wants Them Removed
The Woman’s Chicago Beautiful association
hopes that by 1933 every billboard may have
been removed from the city. This was
brought up at a meeting of the group in the
Hotel Sherman. Besides being disfiguring,
they are the cause of accidents, said Mrs. Ed-
ward S. Bailey, chairman of the American
homes department, adding. “I saw a ter-
rible accident — caused by the obstruction of
the view by a billboard at curve in the road
north of Chicago. The cars met head-on,
because the drivers could not see each other
approaching.”
Woman Manager to Speak
Before Social Workers
(Special to the Herald-World)
CINCINNATI, OHIO, June 4.— Miss H.
Doris Stecker, manager of the Forest thea-
tre, a neighborhood house, will speak before
the National Conference of Social Workers
in Boston, June 12, in a session devoted to
motion pictures sponsored by the division
of neighborhood and community welfare of
the conference. Her subject will be
“Motion Pictures from the Exhibitor’s
Point of View.”
Introduces Bill Against Exclusive
Contracts; Says They Restrain Trade
(Special to the Herald-lVorld)
NEW ORLEANS, June 4. — Exclusive exhibiting contracts between owners of
moving picture films and theatre operators would be declared to be in restraint of
trade, tending to create a monopoly and null and void under terms of a bill intro-
duced in the Louisiana Senate at Baton Rouge by Senator William A. Duke of
New Orleans. Film owners and booking agents contracting with operators of
motion picture theatres for the exclusive exhibition of cinema attractions, under
terms of the measure, might be punished by a maximum fine of $500 or a maximum
jail sentence of one year.
62
EXHIBITORS HERALD-WORLD
June 7, 1930
w
MOTION PICTURE FINANCE
Volume of Sales Decreases as
Prices Show Strength
(Special to the Ilerald-WorlcL)
NEW YORK, June 3. — Amusement stocks showed strength this last week,
although volume of sales was on the decline. This condition, however, was
not confined to the amusement securities. Trading was lighter than during
previous weeks, and it was but natural that the amusement stocks, to a certain
extent, would follow the general trend.
'T' HE amusement securities, however, have
-I- shown a greater stability than many of the
other stocks.
LONDON, ONT., June 3. — The financial
statement for Loew’s London theatre here for
the past year, just released to shareholders,
shows that the theatre had a gross revenue
Newsreel as “Extra
Attraction” Draws
Applause greeted the first showing.
Favorable lobby comment was the
reaction on the second showing.
Now “Universal Newsreel” goes
into the marquee as an extra added
attraction.
That, briefly, is the story of a
Chicago theatre which has been play-
ing the Universal newsreel since its
inception some months ago.
And, says the management, “they
call up to find out when it is playing.”
Result: Patronage.
of $278,794, an increase of 19 per cent over the
previous year. Despite increased operating
costs, due to talking picture installation and
higher film rentals, the net revenue was $86,-
257, as compared with $80', 962 for the previous
year. After payment of preferred dividends,
amounting to $23,619, the common stock
earned 46 cents per share. The movietone
equipment added $20,518 to assets, after a de-
duction of $3,621, written off the original
equipment investment.
NEW ORLEANS, LA., June 3. — The
Times Picayune in its market report of this
morning says : “A feature was the advance of
50 points in the Saenger theatre warrants to
130 from the last sale at 80. Saenger theatre
warrants are convertible into 20 shares of
Saenger theatre B common at 40. The last
recorded sale of the B common, which was on
May 16, was at 40. Evidently buyers of the
warrants either know of sales at higher prices
or believe that the common will go much
higher. The previous record sale of warrants
was on May 6 at 80, but it is understood, since
that time, there have been active bids above
the sale price and a sale made yesterday at
100. Saenger is controlled by the Paramount-
Publix theatre chain.”
Young to Distribute
Tone-o-graph, with
Offices in Detroit
Jack Young, former Vitagraph manager
in Detroit, has taken over the distribution
of Tone-o-graph equipment for theatres and
is located at 2310 Cass avenue in Detroit.
The Theatre Sound Equipment company
of Hope, Arkansas, is to handle Tone-o-
graph distribution in Arkansas and Louisi-
ana. Love B. Harrell is handling the equip-
ment in Alabama, Tennessee, Georgia and
Florida, with headquarters in Atlanta. Hall
and Belcher of Hellier, Ky., are the Ken-
tucky distributors.
They Attended
Pa the Western
Sales Meeting
FROM STUDIO
E. B. Derr
Executive Vice President in Charge of
Production
Charles Sullivan
Studio Manager
Don McEIwaine
West Coast Publicity Chief
A
FROM HOME OFFICE
Phil Reisman
General Sales Manager
J. F. McAloon
Assistant to Reisman
E. W. Ballentine
Manager of Exchange Operations
A
FROM THE FIELD
Denver
F. H. Butler, manager
Thomas Wickham W. H. McDonald
R. W. Drew H. F. Anderson
Los Angeles
J. S. Stout, manager
F. A. Bateman B. Reismar
S. W. Whitehead H. Hossfeld
Portland
H. L. Percy, manager
H. Vaughn J. Stapletor
A. Carlson
Salt Lake City
A. T. O’Keefe, manager
E. W. Winward L. E. Hoss
D. T. McElhinney F. Heningei
San Francisco
M. E. Cory, manager
H. Carney J. Ericksor
J. Rue H. M. Hollandsworth
Seattle
C. L. Theurkauf, manager
W. Crank A. Gollofor
M. Carney
New Southern Exchange
To Handle Used Posters
(Special to the Herald-World)
NEW ORLEANS, June 4. — With the idea
of buying and selling second hand pictorial
paper suitable for smaller motion picture'
theatres, the Southern Poster Exchange hasj
been organized and incorporated in this city
with a capital stock of $10,000, the major
portion of which has been paid in labor and
cash, with Sidney R. Reams, 2521 Canal street :
as president ; Robert H. Robinson, vice-pres-
ident, and William C. Spires, secretary-treas-
urer.
SECURITIES PRICE RANGE
Week Ending May 29
NEW YORK STOCK MARKET
Sales
High
Low
Close
American Seating:
- 100
16
16
16
Brunswick-Balke-Collender
1.100’
20%
20
20
Consolidated Film
1,300
24%
23
24
Do pfd
4,600
24%
23%
23%
Eastman Kodak
15,700
243
238%
240
Do pfd
50
127%
127%
127%
Fox Film "A”
110,100
54%
50
54
General Theatres Equipment
13,700
47
45
47
Loew's, Inc
54,900
92%
89%
90%
Do pfd ww
1,800
112%
110%
112
Do pfd xw
1,600
95%
94%
95%
Metro-Goldwyn-Mayer, pfd
100
26%
26%
26%
Paramount
59,200
69%
67%
69%
Pathe Exchange
51,000
6%
4%
5
Do “A”
35,800
15%
9%
10%
Radio Corporation
573,800
55%
50%
54%
Do pfd “A”
400
56%
56%
56%
Do pfd “B”
Radio Keith Orpheum
Shubert Theatres
Warner Brothers
Do pfd
Sales
149,300
3,300
97,400
100
High
82
43%
25%
64%
Low
81
41%
24%
63%
55
Clos<
82
42%
24%
64% |
55
CHICAGO STOCK MARKET
Balaban & Katz pf
Gen Theatres
Morgan Litho
2,900
950
97
47
15
97
45%
14
97
46%
15
NEW YORK CURB
Columbia Pictures
Cons Theat
Film Inep Mch
Fox Theatres
500
8 100
43 V8
3
3y8
13%
60
32%
5%
62%
11%
42
3
3%
43
3
3%
13%
60
31%
5%
59%
11
Loew’s rts
300
60
27%
5%
56%
11
National Screen
Sentry Safety
900
Technicolor
Trans-Lux
1,600
June 7, 1930
EXHIBITORS HERALD-WORLD
63
w
PICTORIAL SECTION
These four men with fox-tail hats look almost like twins, don't they? In a way, they are related,
for each plays the same part in the same picture, which may sound paradoxical, but neverthele:s
is true. The reason being that M G M’s “Monsieur le Fox” has five language versions, and each
of these actors has the lead in one or another. Right to left: Franco Cosaro, Italian; Andre
Luguet, French; Gilbert Roland, Spanish and English, and John Reinhardt, German.
Hal Roach looks as though he was
perfectly at home on snow shoes. This
picture was taken in the Truckee snow
country, where he was on location di-
recting M G M’s “Monsieur le Fox.”
Two heads are more beautiful than
one, but in this case it is only one
head and its lovely reflection. A charm-
ing study of Mary Nolan, Universal
star, who appears in “Young Desire.”
What a great big head you have, little girl? And what a winsome smile., And who are the
two nice looking men holding your hands? You can probably question this picture more than
that, but we’ll tell you that the little girl is Benny Rubin, who is appearing in the first of a
series of twelve “Humanettes,” single reelers, which are to be released by RKO. The men
holding Benny’s hands’ are Leigh Jason (left) and Frank L. Newman, the producers.
64
EXHIBITORS HERALD-WORLD
)
June 7, 1931
Universal’s expedition to the wilds of Borneo, photographed just before sailing from
Vancouver. In the group are: Harry Garson, producer; Isadore Bernstein, his
assistant; Julius Bernstein, business manager; Sydney Lund, “lab” technician and his
wife; Miss V. Cabanne, C. E. Cobb and John DeMoss, sound; Fred J. Feitcher, elec-
trical expert; Bertha M. Fenwick, secretary and C. E. Blaney, Canadian Pacific S. S.
passenger agent. Location shots for the production “Ourang” will be made.
It’s not the company. It’s the hour. Young Dolores
Ethel Barrymore, in her first appearance before the
camera, expresses boredom with a full-fledged yawn.
Her audience seems less disinterested. The proud
parents are Mr. and Mrs. John Barrymore, W B
stars.
Strummin’ along and singing a song, while
the soft waters of the Pacific swish along the
beach. Billie Dove, who has just finished
“The Lady Who Dared” for First National,
likes to linger at her seashore bungalow.
Louise Huntington, leading
player in several Broadway
productions, who has been
signed by Fox Films, and will
soon be heard in Movietone.
Dolores Del Rio, United Artists star, unveiling the
memorial statue, in Los Angeles, a gift which is
dedicated to Rudolph Valentino from his many ad-
mirers. It is called “Aspiration,” and was sculptured
by Roger Noble Burnham, who stands at the left.
June 7, 1930
EXHIBITORS HERALD-WORLD
65
A notable group, in the center of which, at the desk, is Sid Grauman, who is
handling the world-wide exploitation of “Hell’s Angels,” produced by Howard
Hughes, which is synonymous with Caddo. Seated, left to right: Joseph M.
Schenck, Grauman and Hughes, the youthful producer of this $4,000,000 picture.
Standing: John W. Considine, Jr., D. W. Griffith and Samuel Goldwyn.
A very pretty “balcony scene,” we’d say, with
Ramon Novarro pouring out his love into Dorothy
Jordan’s dainty ear. This is one of the scenes from
the M G M picture, “In Old Madrid,” in which
these two players are starred.
Is this the god of lightning who has sprung down
down from the skies to dance about on the earth
and frighten people? Theodore Kosloff dances the
principle role of “Electricity” in one of the ballet
scenes from “Madame Satan,” an M G M picture.
Ernest Torrence is wearing a
sort of quizzical smile, which
the tall dark hat augments
decidedly, in the F N film,
“Sweet Kitty Bellairs.”
A charming couple in a lovely pose, is David
Manners and Loretta Young. These two
talented players will soon be seen in a First
National Vitaphone production entitled, “The
Truth About Youth.”
66
EXHIBITORS HERALD-WORLD
June 7, 193(
WHAT THE THEATRE MANAGER MUST COMPETE WITH THIS
SUMMER:
Dog races, revival of showboats, miniature golf courses (dozens completed and.
more in construction), horse races, dance halls, road houses, amusement
parks now open, free shows in parks, and now night baseball!
Flood of Amusements Puts Manager
On His Toes as Never Before
Rev ival of Showboat and Opening of Miniature Golf Courses Give Louis-
ville Exhibitors Problem, And That Isn’t Half of It
[By Special Correspondent to the Herald-World]
10UISVILLE, June 4. — Efforts to win the amusement seeker’s dollar were
never more varied in Louisville than at the present time and that means
that the theatre managements must be more alert than ever. In addi-
tion to the regular road houses, dance halls, and so on, the Hollywood, a show-
boat, first to show in Louisville in twenty years, has been doing good busi-
ness all week at the foot of Fourth street. The local ball club and the spring
races are two afternoon attractions. At night there are the dog races on the
North side, just out from Jeffersonville, which are drawing 12,000 to 15,000
people on big nights. The parlys are also open again. Then there are the
boxing entertainments, under short route and no-decision regulations under
state laws.
"jV/T INIATURE golf courses have in-
creased to about a dozen, and more
are under construction. A three-story
building at Third and Chestnut street, a
block from the heart of the theatrical and
hotel district and directly across the street
from the Henry Clay Hotel, has just been
torn down, to make way for a new 18 hole
miniature golf course.
Hurt Theatre Attendance
These courses are flood lighted, and draw
large attendance, at night. One such course
in the Negro district is going over especially
big, and hurting attendance at Negro show
houses.
Many towns are running into night base-
ball, under floodlights. Des Moines, Iowa,
was first with a modern installation, and
has averaged more than 2,900 fans, on six
nights of play. Decatur, 111., opened to
more than 4,000 with night baseball. In-
dianapolis has announced that it will go to
night ball; and Chattanooga, Tenn., has
made a similar announcement, as have one
of the West Coast league towns and some
other smaller ones.
Plenty of Money Being Spent
The Louisville ball club announced that
it would not install night baseball this year,
as it is going good without it, having broken
all previous attendance records for the first
five weeks of the season, due to having a
winning team, that is colorful.
Plenty of money is being spent on amuse-
ments. However, the picture theatres, even
with sound, are facing a season in which
they will have to work harder than ever to
hold their patronage. The dog races here
are one of the ^s--de^t ■•'ompetitors to meet.
Night Golf Makes Its
Appearance in Ottawa
(Special to the Herald-World)
OTTAWA, June 4. — The first menace to
exhibitors of Ottawa, Ontario, in the form
of an illuminated miniature golf course for
night play was noted in an application to
the Ottawa Board of Control for a lease on
downtown civic property to be used for the
first local course. The Board took no action
in the matter, pending inquiries.
Sunday Shows Win as
Court Refuses Enforcement
(Special to the Herald-World)
LOGAN. OHIO, June 4. — Sunday movies
scored a victory here when a jury in Com-
mon Pleas court refused to enforce the
ancient Ohio blue laws, and acquitted C. J.
Juergenmeier, manager of the Pythian thea-
tre, who has been showing Sunday pictures
for past two months. Juergenmeier, a
trustee of the Knights of Pythias lodge, was
arrested recently together with four other
trustees for allowing the theatre to operate
on Sunday. The four other men still face
trial.
H. M. Addison Named to
Manage Pittsburgh House
( Special to the Herald-World)
RpCH ESTER, N. Y„ June 4.— H. M.
Addison, managing director of Loew’s
Rochester theatre, is soon to be put in
charge of the Penn theatre in Pittsburgh.
No successor has as yet been named to fill
the post at the Rochester house. Addison
has been in Rochester for about a year,
coming to this city from Buffalo, where he
had been managing director of the Fox
Great Lakes theatre.
Here from South America
T o Purchase New Pictures
( Special to the Herald-World)
NEW YORK, June 4. — Marcel H.
Morhange, South American representative
for J. H. Hoffberg, Inc., is in New York
City for a short stay, during which time
he will purchase pictures for distributors in
the South American markets.
Warner to Buy “Brain
Children” of Press
( Special to the Herald-World )
NEW YORK, June 4. — In an effort
to establish a new and fertile market
for talking picture scripts, and to en-
courage original ideas, Warner
Brothers are offering to buy, from
newspapermen all over the country,
scenarios and ideas for Vitaphone
productions. A letter from the story
department of Warner Brothers has
just gone out inviting reporters, re-
write men and editorial writers to
contribute original material, either in
the form of completed scripts, or
ideas around which stories may be
built.
Warner Houses May
Show Producer ’s
Commercial Filmt
Blumenthal Heads New Departmen
W ith Fleets of Recording and
Projecting Equipment
(Special to the Herald-World)
NEW YORK, June 4. — Now comes Wa
ner Brothers in the commercial and indu
trial field, with a possibility that the Warm
theatres will be available for showing tl
pictures. A. Pam .Blumenthal heads tl
new department and B. K. Blake, assistai
manager, is in charge of production activ
ties which will include the entire counti
though centering in New York. Executiv
production and distribution staffs will hai
die the affairs of the company in the ne
field, with all phases of commercial pictui
production to be dealt with in both talkin
and silent films.
A fleet of portable production and recori
ing equipment is at the command < !
Blumenthal, and his organization will I
represented in leading offices of Warns
Brothers or its subsidiaries throughout tl
country for immediate contact with inte ;
ests wishing to have commercial picturs
made.
Non-Theatrical Distribution
Distribution will be made through not j
theatrical channels, mainly through tl j
firms for which they are made, many c
which already are equipped for the showin
of talking and silent pictures in their plant
executive offices and in many cases in the
branch offices.
The new commercial picture departmei
also will have portable projection trucl
which can be sent out for showing the‘
films at fairs and street corners. The por
able truck contains a screen five by seve
feet on which the images are reflected by
mirror upon which the projection machir
in the rear of the truck throws the pictur
From Stanley Advertising Co.
Both Blumenthal and Blake are pioneei
in the production and handling of comme
cial motion pictures, having been executivi
of Stanley Advertising Company for tl
past five years, Blumenthal as president ar.
Blake as vice president. They have mac
industrial and commercial pictures for sue
business concerns as Texas Oil Compan
American Car & Foundry Company, Roy
Typewriter, Gorham Silver, Canada Di '
Ginger Ale, McKesson & Robbins, R. I ■
Hoe & Company, and other firms.
Eastman Gives $100,000
More to Endowment Fum
(Special to the Herald-World)
NEW YORK, June 4. — George Eastma 1
camera manufacturer, has given an add :
tional $100,000 for the salary and expense j
of the George Eastman visiting professi j
at Oxford University, England. The pr
fessorship was created last year with ; I
initial gift of $200,000. The first appoint <
is professor John Livingston Lowes of Ha
vard University.
James Ryan Again Heads
Catholic Picture Guil
(Special to the Herald-World)
HOLLYWOOD, June 4.— James Ry; I
was unanimously re-elected president of tl
Catholic Motion Picture Guild at the clo
ing meeting of the fiscal year, held at tl
Hollywood Columbus Club. Johnny Hint
John J. Gain, C. E. Sullivan and Jam
Gleason were elected vice presidents ai
May McAvoy was elected treasurer.
June 7, 1930 EXHIBITORS HERALD-WORLD 67
Columbia to Produce No Silent
Versions During 1930-31
JOE BRANDT
President
HARRY COHN
Vice pres, in charge of production
JACK COHN
Secretary and treasurer
straight percentage basis from the first
dollar with maximum guarantees.
“Through this plan,” a Columbia official
explained, “the exhibitor will no longer have
to gamble on his profits as he will not buy
until the picture is made and lias actuaiiy
demonstrated its value at the box office.
“The percentage basis has been devised
as part of Columbia’s policy to give exhib-
itors the greatest possible cooperation and
service and to give the theatre owner a
selectivity in which ’he buys entirely on
merit.
“Backing ‘The Superior Twenty’ and 104
short subjects Columbia plans a more ex-
tensive advertising and exploitation cam-
paign than ever before attempted. The out-
line includes national advertising in news-
papers, magazines and trade papers and
merchandising tieups with some of the
largest national advertisers of staple prod-
Rube Jackter Morris Safier
Ass*t sales manager Circuit sales manager
ucts. A new line of audience-pulling acces-
sories will also be brought out by the
company during the year with a view of
helping the independent theatre owner to
increase his box office receipts on each
Columbia production.
“Figuring prominently among the stars of
stage and screen who appear under the
Columbia Pictures banner are: Jack Holt,
Ralph Graves, Barbara Stanwyck, Evelyn
Brent, Dorothy Revier, Joe Cook, William
Collier, Jr., Margaret Livingston, Aileen
Pringle, Joan Peers, Matt Moore, Sally
O'Neil, Molly O’Day, Louise Fazenda, Tom
Howard, and Alan Roscoe.
“Other outstanding stars from the screen,
stage and musical comedy have signed
options and their names will be made public
shortly.
“Among the directors and producers,
identified with Columbia productions are:
Frank Capra, director of ‘Submarine/
‘Flight’ and ‘Ladies of Leisure’; Edward
Sloman, responsible for ‘Puttin’ on the RitzJ
‘Soldiers and Women’ and ‘Hell’s Island’;
Karl Brown, James Flood, Matt Moore,
whose initial directorial effort will be for
Columbia; and Louis King. Negotiations
are now pending for the signing of several
other noted directors of both stage and
screen.
“To prepare the vehicles for the screen
Columbia has assembled a scenario staff
composed of the following personalities: Jo
Swerling, newly appointed scenario head,
is author of the stage successes ‘The Kibit-
zer,’ ‘Little Miss Nobody’ and ‘Demi Bride’
and the dialog of ‘Ladies of Leisure’; James
Warner Bellah, novelist and short story
writer for such magazines as Saturday Eve-
ning- Post, Colliers, Liberty and McClure’s ;
Lester Cohen, well-known author of ‘Sweep-
ings’ and ‘The Great Bear’; Dorothy
Howell, scenarist; James Whittaker, novel-
ist and short story writer and author of
‘Shebo’: Carey Wilson, scenarist of ‘Ben
Hur,’ ‘The Awakening’ and ‘The Flying
Fool’; William M. Conselman, creator of
( Continued, on page 87)
w
♦ ♦ ♦ Y ▼ HA I are considered to be
■the most hnportant sales conventions ever
held by Columbia Pictures were launched
this week when the Eastern executives
gathered in the Park Central hotel, New
Samuel J. Briskin
Ass’t studio manager
Joe Goldberg
General sales manage ,
York, on June 2 and 3 for the first of a
series of three regional gatherings.
In addition to announcing the titles of
the 20 productions in “The Superior
Twenty” for the coming season, including
adaptations of, stage productions and maga-
zine stories which have been circulation
boosters, and seven series of shorts com-
prising 104 single reel subjects, several
; changes in sales policy were announced.
During the coming year Columbia will
make no silent versions of its productions.
Another change in policy, the convention
was told, is the elimination of program
features. The success of such films as
“Flight,” “Submarine” and “Ladies of Leis-
ure,” officials said, had convinced them that
during the coming year efforts should be
concentrated upon turning out a quality of
production with a view of obtaining longer
runs on each picture and extended runs on
many.
With this in mind the product has, been
classified as 14 “Proven Specials” to be sold
at the beginning of the season in block on
guarantees and percentage, and six “Ex-
tended Run Giants” which are to be offered
on percentage 'independently as released.
The policy on the “Six Giants” will be a
J. H. Gallagher
Director public relations
68
EXHIBITORS HERALD-WORLD
June 7, 1930
AMONG THOSE STARRING IN
COLUMBIA PICTURES
Evelyn Brent
Jack Holt
Barbara Stanwyck
Ralph Graves
Margaret Livingston
Joan Peers
Louise Fazenda
Dorothy Revier
Joe Cook
Molly O'Day
Tom Howard
Sally O'Neil
William Collier, Jr.
Ailesn Pringle
Bert Lytell
}| lune 7, 1930
EXHIBITORS HERALD-WORLD
69
.
Scenes from Columbia s “ Ubangi ’
Among Those on Columbia's
Staff of Writers
William Conselman
Writer
J. Swerling
Scenario Editor
SOME DIRECTORS OF COLUMBIA ATTRACTIONS
Frank Capra
Director
Edward Sloman
Director
James Flood
Director
E. Mason Hopper
Director
Matt Moore
Director
Karl Brown
Director
70
EXHIBITORS HERALD-WORLD
Nine Records for Broadway Claimed
With Showing of “All Quiet”
And Book Sales Also Soar, with Millionth Copy Purchased in Berlin
After It Took Two Years to Find a Publisher
(Special to the Herald-World)
NEW' YORK, June 4. — Shattering of nine different kinds of records by
“All Quiet on the Western Front” in its 75 performances in four weeks,
up to last Tuesday, at the Central theatre after opening April 29, is
claimed by Universal.
AT the same time it was stated that a new
high mark in book sales has been set by
the Erich Maria Remarque volume, with the
millionth copy sold in Berlin, according to a
cable to the New York Times. Sales in 28
other languages are nearing the two million
mark, according to the dispatch, with France
reporting 440, (XX), the United States 325,000
and England 310,000, followed by the Czech,
Spanish, Danish-Norwegian, Dutch, Swedish
and Japanese editions, which have all sold
more than 50,000.
Two Years to Find Publisher
The Times correspondent also points out
that it took Remarque almost two years to
find a publisher who would take the risk of
bringing out the book.
Now to return to the records claimed for
the picture version of the war masterpiece.
Says Universal :
1 No $2 show ever before played 75 times
in four weeks at one house. Yet this is
the record made by “All Quiet” in the first
four calendar weeks of its Central run.
2 No $2 show ever played 21 times at one
• house in one week. But “All Quiet” did,
during the week ended May 24.
3 No $2 show ever played 23 times at one
• house in one week. But “All Quiet” was
playing that number last week, thus breaking
its own record of the week before.
4 No $2 show ever played to so many paid
• admissions in a like period, size of house
considered. The Central has 910 seats. Dur-
ing the first three and a half box office weeks
(April 30-May 24) the Laemmle masterpiece
drew 61,274 paid admissions. (The opening
night, April 29, is not included in that total,
because the premiere audience was an invited
one.) During the period April 30-May 24
there were 66 performances, and 3,106
standees.
5 No $2 picture ever played a Sunday mid-
• night performance without previous ad-
vertising and solely because the demand
forced the giving of the show. This was the
case with “All Quiet” Sunday, May 25.
(L The house record at the Central was
broken in the first full week of the “All
Quiet” run.
v7 The second full week broke the record
' • established in the first week.
Q The third full week set a new record
above that of the second week of
showing.
O Never before were 47 speculators ar-
* rested in front of a theatre, as has been
the case with the “All Quiet” run at the
Central.
Schumann-H eink Heads
Group of Artists for RCA
Victor Hours on June 12
(Special to the Herald-World )
CAMDEN, N. J., June 4.— Madame Ernes-
tine Schumann-Heink, one of the most be-
loved singers of the day, heads the list of
artists who will appear on a varied program
which the RCA Victor company will broad-
cast oVer an NBC network Thursday eve-
ning, June 12, at 10 o’clock Eastern Daylight
Time.
Others appearing on the program, which
will be staged at the 29th annual banquet of
the National Association of Music Merchants
at the New Yorker hotel, New York City, will
be Richard Crooks, noted tenor; Frank
Crumit, popular comedian ; Sadah Shuchari,
violinist ; Alexander Stepanov, who will play
the Victor theremin, and a large orchestra
under the direction of Nathaniel Shilkret will
assist the artists.
Pictures People for Films,
Stage Players for Stage,
Harry Cohn Says on Coast
( Special to the Herald-World )
HOLLYWOOD, June 4.— Louella O.
Parsons, film editor of the Hearst syndi-
cate, says that Harry Cohn, head of Co-
lumbia pictures, made the following
statement to her regarding stage casts for
pictures;
“No more stage players for me,” he said.
“Picture people for pictures. Stage person-
alities are all right, but what we want is
some one who can create interest at the
box office.”
Three Holidays Within
T en Days for Canadians
(Special to the Herald-W irld)
OTTAWA, June 4. — The United States’
Decoration Day was, of course, not ob-
served in Ottawa, the Canadian capital, but
local exhibitors profited by no less than
three holidays in its place. The first was
Victoria Day, May 24, a general holiday
throughout Canada; the second was a re-
ligious holiday, Ascension Day, May 29, and
the third was the King’s Birthday, June 3,
with Government offices, schools, banks,
commercial establishments, stock exchanges
and liquor stores closed.
Drop V audeville During
Summer at Albany Grand
(Special to the Herald-World)
ALBANY, June 4. — Motion pictures gained
another victory here last week, when Proc-
tor’s Grand theatre announced that it would
drop its vaudeville acts and show only pic-
tures during the summer and possibly
throughout the entire year. Announcement
of the change was made by Joseph F. Wal-
lace, manager. The house has been operated
as a vaudeville theatre since 1913. It is
planned to change the programs twice a week.
Sues Amusement Company
For $12,500 for Injury
(Special to th° Herald-World)
_ WASHINGTON, June 4.— A suit for $12,-
500 for personal injuries to his son, Robert
C. Kuehling, and for the loss of the lad’s
companionship, has been filed in the District
Supreme Court by Detective Benjamin C.
Kuehling, against the Circle Amusement Com-
pany, Washington, D. C. While entering the
theatre the boy’s arm was broken and cut in
a revolving door, it is alleged in the suit.
June 7, 193*
New Orleans in Good
Shape, Pastor Declares
(Special to the Herald-World)
NEW ORLEANS, June 4.— "New
Orleans is in better shape economi-
cally than any other city in the coun-
try I have seen this year, and I have
traveled extensively since the Srst of
January.” Thus encouragingly spoke
Dr. Elwood A. Rowsey, pastor of the
First Westminster Presbyterian
Church, of Toledo, Ohio, to the
Members’ Council of the Association
of Commerce. "In many other cities
I saw long bread lines and in one
place I saw 1,800 men sleeping in a
public gymnasium.”
Film Surface Not Smooth,
Says Engineer ; Contains
Billions of Tiny Crystal
(Special to the Herald-World )
OTTAWA, June 4. — An interestin
treatise on films and motion picture proje.
tion was delivered by Dr. C. E. K. Mee
director of research for the Eastman Koda
Company, Rochester, N. Y., before tl
annual convention of the Canadian Chen
ical Society at Ottawa.
Speaking on “The Production of a Photc
graphic Image,” Dr. Mees declared that
film projected on the screen looked froi
a distance as if it were smooth, yet under
microscope the surface of the projecte
film was found to contain billions of micro
scopic crystals.
The discovery had just been made th£
the sensitiveness of films was due to a
accidental impurity, in a large measure, ij
the gelatin from the skin of animals whic
had eaten plants. This impuritv was a con
pound containing sulphur, Dr. Mees said.
Films in India Now
Have a New Fan Book;
Published in Bombai
( Special to the Herald-World )
BOMBAY, May 14.— (By Mail.)— Th
Moving Picture Monthly, published in Borr
bay, and devoted to the Indian activities i’
the field of the cinema, contains about ever)
thing that the American fan books have e>
cept that the pictures of the stars are d<
cidedlv native. Personal articles, interview
with stars, coming pictures, etc., all have the
places within its pages. Advertising is cai
ried in the front and back, and an occasion;
ad is to be found among the pages. Pul
fished monthly, it takes in everything cor
nected with the Indian cinema world, or “a
about the Indian cinema world” in italics ovt
the index. It is most interestingly gotten a
and contains a wealth of information aboi
what the industry is doing and attempting t
do in India.
Home Office Delegates
Return from Paramount
Convention in ’Frisci
(Special to the Herald-World)
NEW YORK. June 4. — The home offic
delegation of Paramount Publix have r<
turned from the San Francisco conventioi
just ended. Included in the group wer
S. R. Kent, vice president and general mar
ager of Paramount; Tohn D. Clark, hea
of Western sales division; Charles I
McCarthy, director of public relation
Russell Holman, advertising manager an
A. O. Dillenback of Hanff-Metsger.
Others included Dr. Emanuel Stern, i
charge of the medical department; Stanle
Waite, William Sussman, Louis Phillip;
Tames A. Clark, G. B. J. Frawley and Larr
Flynn and John Hammell.
EXHIBITORS HERALD-WORLD
71
lune 7, I9j0
The European Film Industry in 1929
beginning a Series of Reports of Foreign Trade Compiled by the U. S. Department of Commerce
EUROPE found itself confronted during
1/ 1929 with great difficulties in assimilat-
ng the sound film. The silent film had not
eased to provide satisfactory entertain-
rient, and a change was consequently un-
lecessary for economic purposes. In fact,
ufficient headway had been made in silent
ilms during 1928 to inspire European pro-
lucers to proceed during 1929 with plans
or greater stability and a more even level
,f production. However, the suddenness
vith which the sound film succeeded in the
Jnited States threw the European motion
>icture business into an unsettled condition
rom which it was only beginning to emerge
t the end of 1929.
Great Britain was the only European
ountry whose motion picture industry
nade any progress during the year. All
'ither countries, either through legislative
lifficulties, patent litigations, credit strin-
encies, or a caution resulting from the un-
ertainties of sound-film entertainment,
jailed to keep pace with the world develop-
Ijnent in this new field of sound films.
Feature film production decreased very
onsiderably under the record figures of
928; new cinema construction lagged and
| jvas not so systematic as in the immediate
I ^receding years; progress in the wiring of
inemas for the reproduction of sound films
vas disappointing; legislation unfavorable
:o foreign interests further hampered film
rade, because of both the general effect of
he Franco-American controversy and the
trowing European appreciation that exist-
ing measures tending to restrict film im-
ports are not efficacious now that the sound
ilm is a factor.
One outstanding feature of the European
situation was the readiness with which the
British film organizations grasped the sig-
lificance of the sound film as their possibil-
ty of achieving a leading place in the in-
dustry, after a distinctly unsuccessful 1928
eason, when an over-production of silent
eatures was quite suddenly faced with a
Teatly restricted outlet as first and second
un cinemas were demanding sound films.
Another feature was the strong indication
hat the dissimilarity in the respective tastes
generally of the American and Continental
narkets for the sound film, particularly con-
;:erning the language question was gradu-
dly being overcome. Continental film
eaders are now of the opinion that not
mly is the sound film the entertainment of
•he future, but that the multilingual fea-
ure, for export purposes, is a necessity to
amortization of production costs.
Film Production
Under conditions existing during the year,
t was natural' that feature film production
n Europe would suffer materially. Pri-
narily, Europe lacked money for experi-
mental purposes; its producers were com-
piled to await definite signs of public
lipproval of the sound film before launching
nto any serious production schedule, and
ts exhibitors felt the necessity of biding
heir time before purchasing at great ex-
)ense equipment for the reproduction of
;ound films until such time as a definite
ilm supply was obtainable. As a result,
i European production fell from 521 features
n 1928 to 412 features in 1929, a drop of
11 per cent, while production costs declined
rom $24,260,000 in 1928 to $15,135,500 last
/ear, a decrease of approximately 38 per
:ent.
Many films were produced during 1929
vith both silent and sound versions, and,
• n the latter case, to a lesser extent repro-
luced multilingually. This obviously makes
an exact determination of production cost
impossible.
European film production continues to
center in Germany, France, and Great
Britain. It is believed that the output of
the other countries had very little, if any,
first-run success outside of their country
of origin.
A gradual disappearance of the prepond-
erant small-size cinemas was evident during
FILM BUYER
This service is being hailed by
exhibitors everywhere as indis-
pensable in successful operation of
their theatres. The next Film
Buyer will appear as Section Tivo
of the June 28 issue of
Exhibitors
Herald-World
the year, with their places being taken by
considerably fewer but larger houses in lo-
calities capable of supporting such houses.
These were constructed purposely with a
view to the exhibition of sound films, hence
more intensive consideration was given to
acoustics than heretofore.
It is impossible to state in detail the
changes in cinema construction during the
year. Accurate statistics have never been
available; and no records seem to be kept
systematically of houses eliminated entirely
from business, enlarged for purposes of bet-
ter commercial possibilities, or converted to
cinemas from other types. Neither is it
possible to determine the net changes in
the total seating capacity. However, it is
possible to estimate with more accuracy the
number of new cinemas that were con-
structed during 1929. As in 1928, Great
Britain was far ahead of all other countries
in this respect. Cinema expansion contin-
ued in Germany, too, while France made
some little progress.
The following tables give the estimated
number of new cinemas constructed. While
only a relatively small decrease is revealed
for 1929, it must be borne in mind that
this was due chiefly to the favorable British
situation, where cinema changes were has-
tened on account of the popularity of the
sound film. The Continental state of affairs
was not nearly so encouraging.
Market for American Films
Aside from the innumerable petty prob-
lems involved in the distribution of films,
censorship, music rights, and patent litiga-
tion, the chief problems of the American
film industry in Europe were the language
barriers and legislation inimical to the film
importer. The latter problem is probably
the more important, inasmuch as it is im-
possible to foresee market conditions when
these indefinite restrictions remain, *just as
it is extremely hazardous to make financial
investments in an attempt to strengthen
demand for motion pictures. In some
instances, it is felt that existing film re-
strictions have been invoked in order to
compel, or at least attract, American invest-
ments in local film units. In any event,
American investments in Europe on film
projects, especially on the Continent, are a
hazard so long as the film quota or con-
tingent system, with its susceptibility of
alteration to the needs of local industry
remains a factor.
There is very little doubt in the minds
of European film leaders that the United
States will eventually be able to furnish
enough satisfactory sound films for Euro-
pean audiences, though the question of pro-
duction cost of foreign language films in its
relation to possible yield induces the
thought that America will be unable to
compete with European production. This,
however, resolves itself into a matter of
bookkeeping and experiment. Attractive
play dates will continue gradually to ex-
pand, and as new distribution policies at-
tended by reduced overhead expenses enter
into the situation, these should contribute
to profit in the Continental market.
It seems to be an accepted fact that little
progress can be made in the immediate
future in the small European markets, on
account of the language difficulty. In the
past, these markets have offered only small
markets, at best, for American feature films.
Now, it appears that the few wired cinemas
in these countries will provide more lucra-
tive returns for sound films than previously
was the case with silent features, provided
that sound films are offered (a) in the coun-
try’s second language; ( b ) as synchronized
with sound, effects without dialogue, or (c)
with a little foreign dialogue and domestic
subtitles superimposed on the film.
The question of the so-called “medium”
markets, which are in themselves desirable,
but which for the time being do not appear
to be able to support talking films in their
own language, is quite serious. They ap-
pear already to be tiring of films in foreign
dialogue and are clamoring for a change.
While it is too early to prepare a guide
covering present day distribution, in view
of indefinite plans of the various world
production centers, the following division
of countries by types of film that serve the
best purpose is submitted.
Group I, which can be supplied with films in one
of the leading languages (English, Spanish, German,
and French) are Great Britain, Germany, France,
Belgium (French), Switzerland (French and Ger-
man), Spain, and Austria (German).
Group II, whose territory is too small for eco-
nomic production of films in the domestic language
and where the exhibition of films in the sound lan-
guage is risky, are Sweden, Norway, Denmark, Italy,
Czechoslovakia, Hungary, and Poland.
Group III, small countries where films should be
released in the sound language (indicated in par-
entheses) that are merely sound synchronized or
have native titles superimposed on the screen, are
the Netherlands (German), Portugal (Spanish),
Turkey (French), Greece (French), Bulgaria (French
or German), Rumania (French). Yugoslavia (Ger-
man), the Baltic States (German), and Finland
(German).
In the above consideration the second
language was picked from the four lan-
guages that seem to be preferred in the
production of multilingual films. It should
be borne in mind, however, that in some
instances, the second language, though
readily understood, is unpopular on account
of national sentiment.
Specifically, the outstanding obstacles of
the American trade during 1929 were the
patent litigation in Germany and the six-
months’ recess in sales activities in France
on account of the Franco-American film-
quota controversy. Both of these instances
caused unfavorable indirect reactions in
other channels.
(To be continued in the next issue)
ft
72
EXHIBITORS HERALD-WORLD
June 7, I93(
Premiere of “Hell’s Angels”
AND from the pictures shown below, we should say that the opening of this picture,
which has been on the tip of the industry’s tongue for so long, was an omen of good
luck to a most unusual film.
Part of the vast throng, estimated at 500,000 persons, jammed in the vicinity of Grauman’s
Egyptian theatre in Hollywood for the opening of “Hell’s Angels,” signalizing the return of
Sid Grauman to theatrical circles. Three companies of the California National Guard, one
company of marines augmenting the police reserves, were required to keep order.
A close up of the seething mass that greeted the return of Sid Grauman, who is to handle
the exploitation of “Hell’s Angels,” produced by Howard Hughes, at the premiere of the
picture at the Grauman Egyptian theatre in Hollywood. One can get some idea of the spon-
taneity of the throng, which crowded around the entrance to the theatre, and in our opinion,
it was a premiere par excellence.
Nancy Carroll Finds
Atlantic Ocean Some
Rougher Than Pacifit
(Special to the Herald-World)
BOSTON, June 4. — The 38-foot moto
yacht, on which Nancy Carroll was a guest
foundered yesterday in a stiff gale, and gav
the picture actress and her husband, Jame
Kirkland, and 13 companions, a thrillini
time for a number of hours before th'
coast guard could come to their rescue
The trouble occurred off Minot’s light.
Shows Films Taken on
240,000 Mile Auto Trip
(Special to the Herald-World.)
CINCINNATI, June 4. — Chester M
Martin, manager of the Orpheum theatre
a neighborhood house, is showing six in
stallments of pictures taken by Captait :
Walter Wanderwell and Lieutenant Han:
Welfare during a 240,000-mile automobih
tour covering 43 countries. Lieutenan
Welfare is delivering personal lectures ir
connection with the pictures. Meanwhile
Wanderwell has gone to Dearborn, Mich,
to present Henry Ford with one of the twc
automobiles used on the tour, for the Fore
museum. The car has been used by the
expedition since 1921, and has covered ovei
200,000 miles of the trip, Mrs. Wanderwel ■
driving.
Goldenburg Again Heads
Stage and Screen Scribes
( Special to the Herald-World)
CINCINNATI, June 4. — Stage and Screen
Scribes of America, Inc., at their annual ■
meeting held at Cincinnati Zoological Gar-
dens, again chose William Smith Golden-1
burg, dramatic editor Cincinnati Enquirer
as president, making his fifth term. Donald
F. Dearness was reelected vice president
and Earl Winter secretary. Rudy Benson
succeeds Elmer Dressman as secretary. The
following members were elected to be
directors: E. H. Dressman, Carl B. Adams, 4
Noah Schecter, E. H. Mayer and Fritz
Witte.
Pilots Own Plane from
Hollywood to New York
(Special to the Herald-World j
NEW YORK, Tune 4. — Clarence Brown
director for M G M, piloted his airplane
from Hollywood to New York, bringing
with him the first print of “Romance,”
Greta Garbo’s second talking picture which
he has just completed. He made the trip
in about 36 hours.
Storms Joins Authors 9
Bureau Picture Staff
(Special to the Herald-World)
NEW YORK, June 4. — Frank H. Storms, i
formerly in the business department of the
Hearts newspapers, has joined the staff ol
Authors’ Motion Picture and Radio Bureau,
Inc., New York City. He will take up his
duties in the motion picture section, asso-
ciating with George T. Bye.
Mary Lewis on Way to
Coast for Pathe Film
(Special to the Herald-World)
NEW YORK, June 4. — Mary Lewis,
opera star who was recently signed by
Pathe, has returned from Europe and is on
her way to Hollywood, where upon her
arrival, she will begin work upon “The
Siren Song.”
lurte 7, 1930
EXHIBITORS HERALD-WORLD
73
42 Bombings in Single Y ear,
Civic Units Act to Halt Them
Oakland Warfare Brings Chamber of Commerce Into Action —
Marian Nixon Robbed on Coast Train — Cashier of Art Theatre
Kidnaped — Shotgun Bandits Waylay Manager
Exploding of forty-two stench bombs within a year in the theatres of Oak-
land, Calif., has brought action by civic organizations to put an end to this type
of commercial warfare.
This step climaxed a series of acts of violence last week which included a
holdup on the Santa Fe Chief, the bombing of one theatre in Chicago and the
robbing of two others, including the kidnaping of a cashier.
Film Is Banned as
Christian Propaganda
(Special from Department of Commerce)
WASHINGTON, June 4.— A Reu-
ter’s dispatch from Canton indicates
that the Canton municipal commis-
sioner of education has issued an
edict banning the showing of two
movies. One, a Chinese picture, is
said to show immoral practices,
while the other, an American produc-
tion, is banned on the ground of its
propaganda of superstitious beliefs,
namely Christianity.
Tiffany of Canada
To Handle Gaumont
Productions There
(Special to the Herald-World)
NEW YORK, June 4.— Tiffany Produc-
tions of Canada, Ltd., will sell and dis-
tribute the product of the Gaumont British
iompany of Canada, Ltd., according to an
nnouncement by Oscar R. Hanson, general
ales manager of Tiffany, who has just re-
urned from negotiations in Canada.
Tiffany’s contract for physical distribu-
ion through Canadian Educational expires
in June 30th, Mr. Hanson stated, and the
fiffany offices will then be moved to the
Canadian Universal quarters, contracts with
fie Universal company to handle the dis-
ribution of the combined Tiffany and Gau-
inont output having been signed.
Approval Is Sought for
Idea of Scenario With
Both Action and Dialog
(Special to the Herald-World)
NEW YORK, June 4.- — A talking picture
cenario has broken into print. It is called
Broken Melody,” by M. J. Spivack, who
s hoping that it will be bought for actual
'reduction. It is put out by the Talking
ficture Publishing Company, which calls it
he “most important literary experiment of
he present generation.” It makes pleasant
eading, is a curiosity for the library of the
notion picture bibliophile and is intended
o encourage other authors to write directly
!or the screen.
The story is an allegory. Tt concerns the
■ h i 1 cl Joseph, born deaf and dumb. His
nother accepts the devil’s gift of a splendid
■oice for her offspring with the understand-
ng that it may be taken away at any time.
Vs a man he falls in love with Mary, who
iilts him for a wealthy merchant. He builds
temple of Memory and decides to present
Miracle play there every year. Pilgrims
lock to him. He is regarded as a god.
jdary attends the first clay and is reunited
yith him. Suddenly the devil appears and
akes back his gift. The melodv is broken,
"here is silence everywhere. The assem-
bled thousands flee in terror. Silence is
omething they cannot understand. When
oseph and Mary, parted, are reunited, the
ilence is broken.
In a note to the producer the author says
hat “Broken Melody” is meant to be treated
s an epic of sound more than of scene, that
He theme of the story is sound versus
ilence.
Extra to Play Lead
(Special to the Herald-World)
NEW YORK, June 4. — Dorothy Mathews,
comparatively unknown bit player, has been
igned to play the lead in a Warner Brothers
'reduction in which she was formerly an
xtra. The picture is as yet untitled.
Following the highlights of the latest
activities of criminals against theatres and
film personnel:
Civic Bodies Fight
Stench Bomb Gangs
(Special to the Herald-World)
OAKLAND, CAL., June 4. — Civic organ-
izations have launched a determined fight
to stamp out the commercial warfare in
which several East Bay theatres have been
the scenes of action in the last year. The
Oakland Chamber of Commerce last week
filed a resolution on the outrages with the
Oakland City Council and cited the fact that
forty-two bombs have been exploded in
theatres in this city alone during the year
and that in two instances persons have been
burned by acids. In the neighboring city
of Alameda a special policeman has been
assigned to apprehend those responsible
for the outrages.
Not Publicity Stunt;
It’s Overall Bandit
One might almost have scented a pub-
licity plot in the robbery of the Santa Fe
Chief by a masked bandit Friday night.
Marian Nixon, one of the three victims,
has been signed to star in Warner Brothers’
“Romance of the Rails,” but there was noth-
ing of a publicity flavor in the holdup, which
cost Miss Nixon, her husband, Eddie Hill-
man, polo player and clubman of Chicago,
and Robert G. Lehman of Detroit a total
of $7,500 in jewelry and $575 in cash.
Ruby Keeler, also on the train, locked
herself in her compartment, and the robber
banged in vain at the door with a pistol
butt. It didn’t take her long after her ar-
rival in Chicago Saturday to call her hus-
band, A1 Jolson, in Los Angeles and give
him the details.
Kidnap Cashier;
Flee With $1,200
Three bandits in Chicago early Saturday
kidnaped Floyd Jackson, cashier of the
Cinema Art theatre and got $1,200 in cash
and checks after forcing him to alight from
a street car and return to the theatre to
open the safe.
Jackson had left the theatre shortly before
midnight and got on a street car. As he
left it he was met by the bandits, who called
to him: “Hey, Mister Cinema, get in here.”
They synchronized the words with the wav-
ing of guns.
The bandits seemed to know all about
the haibits of the theatre management. After
the theatre is closed for the night no one is
supposed to get back into it under any
conditions, Jackson told the police, but the
robbers let him off in front of the theatre
and ordered him to get the door open. So
he told the manager’s wife, Mrs. Lewis
Machat, who answered the door, that he
had forgotten a letter, and when she opened
the door the bandits stepped in.
Machat and Paul Towne, a film salesman,
were backed against the wall with Jackson.
Siegrid Wagner, a newspaper man, and
Machat were upstairs and called the police,
but the bandits meantime had forced
Jackson to open the safe, and they made
their escape.
Shotgun Bandits
Hold Up Manager
Two Chicago bandits, one brandishing a
sawed-off shotgun, held up Harry W.
Willard, manager of the Symphony theatre,
neighboring house, while he was counting
the receipts, and escaped with $600.
Bomb Scares Crowd;
Manager Allays Fears
Bombing of the Biltmore theatre, Chicago
neighborhood house, at 10 o’clock at night,
caused a rush to the exits, but Michael
Kramer, manager, quieted the 500 patrons
by throwing on the bright lights and an-
nouncing that the damage was slight and
the only danger lay in “getting excited.” All
the audience remained for the remainder
of the picture.
The bomb of black powder was set off
in the alley near a side door and demolished
the door.
Kramer said he employs only union labor.
Nathan Wolf is owner of the theatre.
Exercise of Option Gives 38 More
Theatres in Philadelphia to Warners
(Special to the Herald-World)
PHILADELPHIA, June 4. — Exercising an option negotiated a year ago, the
Stanley-W arner Company has acquired full control of 38 neighborhood houses in
this city and adjoining communities, operated by the W arner-Equity Theatres, Inc.
Beginning Monday, June 2, all of the houses hitherto operated by W arner-Equity
Theatres as an independent organization became part of the Stanley-W arner Com-
pany, which is controlled by Warner Brothers. Within the next week, as a result
of the acquisition of other houses, the Stanley-W arner Company will be owners
and operators of 205 theatres in Philadelphia and adjoining territory, all operated
out of Philadelphia.
That Warner Brothers is planning an invasion of Louisville is evidenced by the
filing of incorporation papers at Frankfort, Ky. And from Oklahoma City it is re-
ported that negotiations are underway for purchase of six Midwest theatres at a
cost around eight millions. John Sinopould, president, and Tom Boland, director,
are home from New York.
74
EXHIBITORS HERALD-WORLD
]
June 7, I93(
Extensive Expansion
at Studio Made by
MGM
for the production
50 Features
176 Shorts
« ♦ ♦ / % N extensive expansion
program, undertaken some months ago, has
been completed by Metro-Goldwyn-Mayer
at its Culver City studio. A larger produc-
tion schedule for 1930-31 made expansion
necessary.
During the coming season MGM
will release 50 feature length pictures
and 176 junior features , the latter in-
cluding 104 issues of the news reels
and 72 comedies and colortone
revues. This practically doubles the
comedy and colortone output.
Included in the heavy building program
at the studio were new stages, buildings,
shops, power plant, sound equipment and a
telephone system large enough for a town
of 3,000 population.
Six new stages of modern sound construc-
of
NICHOLAS M. SCHENCK
President
tion and in addition five former silent stages
were remodeled and adapted to sound
requirements.
One of the new stages contains a theatre
in its entirety, with an auditorium 250 by
100 feet, and a stage 80 by 80 by 80 feet in
size, with hydraulic lifts and tanks under
the stage for aquatic spectacles. This is
said to be the largest hippodrome stage out-
side of New York. A two-ton steel and
asbestos curtain, working by hydraulic lifts,
can separate this stage into two separate
ones, each individually soundproof from the
other.
Opposite this is a unit that contains three
stages with soundproof partitions that can
be removed if necessary to permit it to be
thrown into one single stage nearly 400
feet long. These stages are of earthquake
proof, or vibrationless construction, built
on the cantilever system, and their doubb
walls have three-foot air spaces betweei
them. Complete forced ventilation, cooling
and heating plants have been installed.
Adjoining this stage unit is a double uni
with stages of similar construction 100 b;
125 by 40 feet each in dimension.
The recording building was augmented b;
a second concrete unit of two stories, con
taining twice the equipment that the orig
inal unit maintained.
The studio also has a new industria
center, which centralizes all shops and con
struction about a spur track on which loca
tion trains enter the studio for loading
The new shops are of glazed wall construe
tion, and include the carpenter, furniture
machine and plaster shops, foundries, prop
erty shops, construction buildings, electrica
(Continued on page 78)
Louis B. Mayer
J. Robert Rubin
Irving Thalberg
THEY WILL SUPERVISE PRODUCTION UNTIL APRIL 1937
June 7, 1930 EXHIBITORS HERALD-WORLD 75
Felix Feist
General manager of distribution
William F. Rodgers
Eastern sales manager
Edward Bowes
Vice president, managing director, Capitol
Arthur Loew
Head of foreign department
Thos. J. Conners
Southern sales manager
Howard Dietz
Director, Advertising, Publicity, Exploitation
David Bernstein
Vice president and treasurer
Fred C. Quimby
Manager, short feature department
E. W. Saunders
W estern sales manager
I
76
EXHIBITORS HERALD-WORLD
Norma Shearer
Marie Dressier
Marion Davies
♦ ♦ ♦ ^ TARS of great box offic
strength and supporting players, many <
whom are recognized as having star drav
ing power, are announced for the casts (
M G M’s new season’s pictures.
The M G M program has been fortifie
by the presence of such names on its roste
of stars as Marion Davies, Greta Garb<
John Gilbert, Lon Chaney, Joan Crawfon
William Haines, Norma Shearer an
Ramon Novarro.
During the coming year M G M wi
bring forward in new musical production'
Lawrence Tibbett, who scored a triumph i
“The Rogue Song,” and Grace Moore, sc
prano of the Metropolitan Opera Compan
and Music Box Revue.
Marion Davies will appear during th
new season in two adaptations of Broac
way musical comedy hits, “Rosalie” an
“The Five o’Clock Girl.” Miss Davie
demonstrated her exceptional talent fc
light comedy roles in “Not So Dumb,
“Patsy” and “Marianne” and the two stor
properties selected for next year will giv
her still greater opportunity for corned
with a musical setting. “Rosalie” is th
Ziegfeld musical production in whic
Marilyn Miller appeared, while “The Fiv
o’Clock Girl” was a stage vehicle for Mar
Eaton and Oscar Shaw. Another pictur
will be announced.
Greta Garbo reached new heights in th
season just closing with her first talkin
picture, “Anna Christie.” Her new filn
“Romance,” was directed by Clarenc
Brown, who made “Anna Christie,” an
will be released during July. In 1930-3
she will be seen in at least three new pre
ductions, one “Red Dust,” an adaptation c
Wilson Collison’s story of adventure on
Chinese rubber plantation.
Tibbett, one of the leading young Amer
can baritones, will be seen and heard ne>
in “New Moon,” in which the former Mel
ropolitan Opera singer is to be co-starre
with Grace Moore. Tibbett will be seen i
another production during the year.
Grace Moore, in addition to “Ne1
Moon,” will be starred in a story suggeste
by the picturesque career of Jenny Lim
the “Swedish Nightingale.” Miss Moor
first won fame on the concert stage, the
appeared in several editions of the Musi
Box Revue, and subsequently gained ne
triumphs on the stage of the Metropolita
Opera company.
Ramon Novarro is said to have attaine
the greatest success of his career in “Th
Grace Moore
William Haines
lune 7, 1930
EXHIBITORS HERALD-WORLD
77
Lawrence Tibbett
|>inger of Seville,” in which he plays the
! tart of a young Spanish opera singer.
n this picture he is said to display the
I legibility of his golden tenor voice. An-
ther production scheduled for Novarro
rill be “Song of India,” an original screen
tory by Achmed Abdullah. Another pro-
luction will be announced later.
Lon Chaney will begin work in his first
lew season production, “The Bugle
Sounds, ” after completing a current season
ehicle, “The Unholy Three.” Although
ipposed to the dialog picture at first, the
tar now believes that the talking screen
vill give him greater opportunity than ever
nefore to add some amazing new character
Iypes to his gallery of bizarre screen por-
rayals. “The Bugle Sounds” is a narrative
>f adventure in the French Foreign Legion
nd is based on Major Zinovi PechkofFs
eal life story of Northern African adven-
Jure.
John Gilbert, who recently signed an ex-
lusive contract for a period of years with
Vi G M, will essay a new type ' of dialog
characterization in “Way for a Sailor,” an
idaptation of Albert Wetjen’s story of ad-
venture in various corners of the globe.
detro-Goldwyn-Mayer has ambitious plans
or Gilbert during the coming year.
Joan Crawford has just completed work
n “Our Blushing Brides,” which will be re-
eased in July. Fler first new season pro-
luction will be a musical romance based on
/in cent Youmans’ stage production,
'Great Day.” Youmans’ original score as
I veil as new melodies will be in the picture.
Another of her pictures will be, “Her For-
une,” a comedy melodrama based on
Thomas Montgomery’s storv of a telephone
bperator who wins a small fortune in a
ottery and goes to the Florida gold coast
n search of adventure and romance.
Norma Shearer has scored artistic and
commercial triumphs in “The Tral of Mary
Ougan,” “The Last of Mrs. Cheyney,”
'Their Own Desire” and “The Divorcee.”
During the coming year she will be seen
n at least two productions, the titles of
Ivhich have not been announced.
William Haines, who has just completed
i new type of starring vehicle in “Way
Dut West,” a comedy melodrama with an
outdoor setting, will appear in four new
productions. The first of these is “Re-
note Control,” an adaptation of the
Broadway stage hit.
Marie Dressier and Polly Moran have
icored the greatest comedy triumph of
( Continued on page 84)
s
T
A
R
S
Ramon Novarro
Lon Chaney
John Gilbert
78
EXHIBITORS HERALD-WORLD
June 7, I93(
B. P. Fineman
M G M associate producer
Hunt Stromberg
M G M associate producer
Harry Rapf
M G M associate producer
Edw. J. Mannix
M G M associate producer
Paul Bern
M G M associate producer
Bernard Hyman
M G M associate producer
Laurence Weingarten
M G M associate producer
Albert Lewin
In charge of story material
( Continued from page 74)
shops and labor departments, as well as lumber yards
accommodating 100,000 square feet of material. There
are more than 50,000 feet of paved roadway in the
industrial center, a miniature city of shops half a mile
long, and in which more than 1,000 workers are
employed.
_ The new telephone system is an automatic installa-
tion, the joint work of the Western Electric and
Southern California Telephone Companies There are
more than 500 stations on the switchboards, with ca-
pacity for 600 calls per hour.
Composers, musicians and orchestras are now housed
FEATURE productions will be re-
leased by Metro-Goldwyn-Mayer dur-
ing the coming season beginning
August 1.
More than half of the 1930-31 prod-
uct, the company announces, will represent star-
ring vehicles for Marion Davies, Greta Garbo, Lon
Chaney, John Gilbert, Norma Shearer, Lawrence
Tibbett, Joan Crawford, William Haines, Ramon
Novarro, Marie Dressier and Polly Moran. Grace
Moore, Metropolitan Opera soprano and former
musical comedy favorite, will be starred in at least
two pictures, and among the other new personal-
ities to appear in new season films will be Jack
Buchanan, star of “Wake Up and Dream.”
All M G M productions will be in dialog with
some silent versions. Many will be produced in
several languages.
Pictures already finished are “Trader Horn,”
filmed in British East Africa; the musical success,
“Good News,” and “The Singer of Seville,” de-
scribed as Ramon Novarro’s masterpiece.
Twenty-three of the new season pictures are
adaptations of popular books or plays. Outstand-
ing among the story properties are “The Merry
Widow” (now' in music), “Naughty Marietta,”
“The World’s Illusion,” “The New Moon,” “Jenny
Lind,” “Trader Horn,” “The Bugle Sounds,” and
“Good News.”
Marion Davies will appear in adaptations of two
New York musical comedy successes — “Rosalie”
and “The Five o’Clock Girl.” Her third produc-
tion for the season has not been determined.
Greta Garbo will be seen in at least three pro-
ductions, the first being “Red Dust,” based on Wil-
son Collison’s story. It presents the Swedish star
as a Parisian girl transferred to the background
of a Chinese rubber plantation.
John Gilbert’s first starring film will be “Way
for a Sailor,” based on Albert Wetjen’s story of
marine adventure in various corners of the globe.
He will be seen in at least one other production
during 1930-31.
Two of Ramon Novarro’s three scheduled pro-
ductions for the coming season will be “The Singer
of Seville,” in which the star appears as an opera
singer, and “Song of India,” based on an original
screen story now being prepared by Achmed
Abdullah.
“The Bugle Sounds” will be a Lon Chaney star-
ring film. It is an adaptation of Commandant
Zinovi Pechkoff’s book of the same name, dealing
with adventures in North Africa of the French
Foreign Legion. George Hill will direct.
William Haines will be seen in four productions.
One will be “Remote Control,” based on the
Broadway comedy melodrama of the same name.
Norma Shearer will be seen in at least two pro-
ductions, but these stories have not yet been defi-
nitely selected.
in a soundproof music building, a two-story concre
structure, 80 by 150 feet. Offices and studios for wri
ers, orchestra rooms and six rehearsal halls for dan<
spectacles or for plays, are in this structure.
The expansion required a new power installation 1
“step down” the current brought in on hightensiq
lines. In 1929 the studios used about 250,000 kilowat
hourly, or about 1,800 horsepower. In 1930 it use
400,000, or 4,000 horsepower, and the coming year
schedule of production will increase this about 30 pi
cent, according to E. S. Bradley, electrical engineer ;
the plant.
Joan Crawford’s first of four starring films wi
be “Great Day,” based on Vincent Youmans’ stag
production of the same name, a story of Louisian;
with musical score by Youmans. “Her Fortune, i
a story by James Montgomery, her second vehicb
deals with a telephone operator who wins a sma
fortune on a lottery ticket and goes to Florid;
Lawrence Tibett’s second starring film for nex i
year has not been determined, but “New Moon]
will be his first. This is an adaptation of th
stage musical of the same name and will be d
rected by Jack Conway, using the original musics !
score by Sigmund Romberg.
The first of four cosmoplitan productions wi
be Grace Moore’s “Jenny Lind,” an original sug
gested by the glamorous career of the “Swedis*
Nightingale.”
Other talking pictures announced by M G M are
“Madame Satan,” an adventurous romance wit
a musical background directed by Cecil B. D
Mille. Kay Johnson and Reginald Denny featurec
“Razzle-Dazzle,” co-starring Marie Dressier an
Polly Moran.
“Billy the Kid,” a picturization of the career c|
the western boy bandit, directed by King Vidoi I
John Mack Brown in the title role.
“Trader Horn,” directed by W. S. VanDyke fror
the Trader’s book.
“The World’s Illusion,” Jacob Wassermann’ i
literary success of the same name.
“Dixie,” a story of the old South.
“War Nurse,” based on a true story of a wom l
an’s side of the World War.
“Ballyhoo,” Beth Brown’s novel, with a bacl|
ground of circus adventure.
“Dance, Fools, Dance,” an adaptation of Marti!
Flavin’s stage play, “Cross Roads.”
“The Great Meadow,” Elizabeth Madox Robert;
story of the days of Daniel Boone and the Ker ■
tucky pioneers. _ j
“Doing That Thing,” a musical comedy wit
lyrics and music by Jimmy McHugh and Dorth
Fields.
“Tampico,” a transcription of Joseph Herge'
heimer’s story of the Mexican oil fields.
“The March of Time,” a revue presenting sue I
old favorites as Weber and Fields, DeWolf Hop ■
per, Trixie Friganza, Marie Dressier, and Josephin
Sabel, with a host of younger stars and novel!
skits.
“The Crisis,” Winston Churchill’s novel of Civ;
War days.
“The Passion Flower,” Kathleen Norris’ bes:
seller.
“Monsieur Le Fox,” a story of the Northwesj'
Mounted by Willard Mack, directed by Hal Roacl
“The Dark Star,” Lorna Moon’s story of mothe
love, with Marie Dressier in the central role.
“Those Three French Girls,” a comedy o
Parisian adventure.
lune 7, 1930
EXHIBITORS HERALD-WORLD
79
F arina
Jackie Cooper
Mary Kornman
HAL ROACH
David Sharpe
“Chubby** Chaney
Longer Lootage in Shorts Will Prove
Profitable, Says Roach
At the M G M
convention in Chi-
cago, Hal Roach
predicted that the
coming year would
see the greatest
strides forward in
comedy production.
He declared that
sound short features
had demonstrated
tremendous box of-
fice appeal both in
this country and
throughout the
woild.
Outlining his pro-
gram of 32 comedies
for 1930-31, he stated that these films would
range from two reels to 4,000 feet, a
change from previous years when all Roach
comedies were limited to two reels.
“Some comedy subjects are so unusual
and so full of laughs that they can logically
be extended to three or four reels,” said
Mr. Roach. “I have always felt that the
public would like to see pictures that merit
the longer footage extended for an extra
reel or two. First run houses are playing
more comedies than ever before and with
the addition of comedy releases of varied
length to their bills, they will be able to
cooperate with us to better advantage in
James Parrott
Director
exploiting them.
“Various big
houses, including the
Capitol, New York,
have found it highly
profitable to adver-
tise top notch com-
edy entertainment
along with feature
releases, and with
the best three or
four reel comedies it
will be even easier
to give them the
publicity backing
that comedy enter-
tainment now de-
serves.
to us that business
can be greatly increased by the proper
exploitation of grade A comedies. This is
in line with my own belief that if a comedy
is good enough to be shown in the theatre,
it is also good enough to be advertised. If
theatres are looking for fillers simply to
take up space along with feature pictures,
they will have to go to other producers for
such product.
“My promise to theatre owners is that
we will turn out product that will definitely
increase his patronage.
“It was Colonel Schiller’s feeling that exhib-
itors would welcome this new departure.
Robert McGowan
Director
“Exhibitors report
Charles Chase
Wheezer
Dorothy Granger
!
Grady Sutton
1
Mickey Daniels
Gertie Messinger
Laurel and Hardy
Mary Ann Jackson
Edgar Kennedy
80
Karl Dane
Raquel Torres
John Mack Brown
Dorothy Jordan
Roland Young
MGM
Hedda Hopper
Robert Montgomery
Harriet Lake
Conrad Nagel
Lottice Howell
Ernest Torrence
Basil Rathbone
Leila Hvams
Duncan Renaldo
Kay Johnson
John Miljan
Arnold Korff
Lewis Stone
Cliff Edwards
Anita Page
Gilbert Roland
Gus Shy
J. C. Nugent
June 7, 1930 EXHIBITORS HERALD-WORLD
Dorothy McNulty
Elliott Nugent
Lucille Powers
Harry Carey
Wallace Beery
Catherine Moylan
Gavin Gordon
Barbara Leonard
Jack Buchanan
Bessie Lore
Edward Nugent
Mary Doran
Raymond Hackett
M G M player
Lawrence Gray
Supporting
Players
Lenore Bushman
82
EXHIBITORS HERALD-WORLD
June 7, 1930
MCM Directors Established
♦ ♦ ♦ Ni ETRO-GOLDWYN-
MAYER begins the new season with directors
who have proved themselves adept m the
new medium of the sound picture as the
silent photoplay.
Lionel Barrymore, who established him-
self as a director when he renounced acting
to make “Madame X,” turned out the mu-
sical romance, “The Rogue Song.” He also
directed “The Unholy Night” and is certain
to have some of the most important pro-
ductions of the coming year assigned to
him.
Harry Beaumont was well known as a
director before he turned out the recoi d-
smashing “Broadway Melody," and has now
become one of the ace directors on the
M G M lot. “The Florodora Girl,” Marion
Davies’ newest starring film and a picture
that has been praised as one of her best
productions, was directed by Beaumont, and
he is now engaged with “Our Blushing
Brides,” a picture on the same order as
“Our Modern Maidens,” and “Our Dancing
Daughters,” with Joan Crawford in the
starring role.
Charles Brabm directed “The Bridge of
San Luis Rey,” selected for special mention
by the Academy of Motion Picture Arts &
Sciences, and also directed “The Ship from
Shanghai,” in which a yacht was completely
outfitted with sound apparatus and all
scenes taken at sea. Brabin’s latest picture
is Ramon Novarro’s “The Singer of Se-
ville,” which will be on the 1930-31 release
schedule and has been described as No-
varro’s most successful film.
Clarence Brown, according to M G M, is
"known as the director who has never had
a commercial failure. Possessing a remark-
able ability to combine artistic merit and
commercial appeal, Brown has directed such
hits as “Flesh and the Devil,” “A Woman
•of Affairs” and Greta Garbo’s first talking
picture, “Anna Christie.” Brown recently
completed Miss Garbo’s second dialog ve-
hicle, “Romance,” and his first 1930-31 di-
rectorial assignment has not been announced
as yet.
Jack Conway turned out such pictures as
“Our Modern Maidens,” and Joan Craw-
ford’s “Untamed,” and produced what
promises to be another of the landmark
dialog pictures in Lon Chaney’s “The Un-
holy Three,” to be released in July. Con-
Sam Wood
Fred Niblo
Mai St. Clair
Harry Pollard
Charles Ri sner
George Hill
Sammy Lee
Zion Myers
Harry Beaumont
way has been given one of the prize assign-
ments of the new season in “New Moon,”
in which Lawrence Tibbett and Grace
Moore will be co-starred.
Cecil B. De Mille’s newest unit produc-
tion, “Madame Satan,” promises, according
to advance indications, to be one of the
highwater screen triumphs of the coming
season. De Mille has spent six months on
this production, which has an interpolated
musical score and spectacular scenes laid
aboard a Zeppelin. De Mille’s “Dynamite”
was one of the successes of the current
year.
William De Mille is another noted direc-
tor now under exclusive M G M contract.
He directed “This Mad World” for M G M
and during the coming year will make as
his first production “The Passion Flower,”
an adaptation of Kathleen Norris’ story of
romance and adventure.
Jacques Feyder was ranked by cinema
critics as one of the greatest Continental
directors when he came to this country un-
der contract to M G M. Abroad Feyder
made “Faces of Children” and “Carmen.”
He directed Greta Garbo in “The Kiss” as
his first Hollywood assignment, and is now
concentrating on the production of French
dialog versions of American talking films.
He directed “Le Spectre Vert” in French
and is now engaged upon the French dia-
log version of Molnar’s play, “Olympia.”
Sidney Franklin’s productions include
“Wild Orchids” and the Ramon Novarro
picture, “Devil May Care.” He has just
completed Ruth Chatterton’s “The Lady of
Scandal,” an adaptation of Lonsdale’s play,
“The High Road,” and as his first new sea-
son assignment will direct Grace Moore in
her initial camera effort, a musical romance
suggested by the career of Jenny Lind.
Nick Grinde’s work on “The Bishop
Murder Case,” coupled with his supervision
of short features made at the Cosmopolitan
studio in New York, stamped him as a
director of exceptional ability. He has been
busy for months on M G M’s lavish adap-
tation of “Good News,” which he is co-
directing with Edgar MacGregor.
George Hill’s “The Big House,” a prison
story, promises to achieve as great a suc-
cess as his “Tell It to the Marines.” Hill’s
possible 1930-31 films include “The Bugle
Sounds,” a colorful story of the Foreign
Legion for which the director obtained at-
William De Mille
Charles Brabin
June 7, 1930
EXHIBITORS HERALD-WORLD
83
Through Past Achievements
mospheric sequences in North Africa, and
“Dark Star,” with Marie Dressier.
Robert Z. Leonard’s latest success is
Norma Shearer’s “The Divorcee,” a film
which has been breaking records. Leonard
directed Marion Davies in her first talking
film, “Marianne,” and recently completed a
new vehicle for Miss Shearer, “Let Us Be
Gay.” He next is slated to direct Miss
Davies in an adaptation of the Ziegfeld
musical success, “Rosalie.”
Sammy Lee, former dance director for
Ziegfeld, has won the highest laurels in his
handling of dance ensembles at the MGM
studio. Lee staged the dance numbers for
“The Hollywood Revue” and other big mu-
sical pictures and will continue to direct
dances in new season productions.
Another prominent Broadwayite who has
won new triumphs in Hollywood is Edgar
J. MacGregor, who worked with Grinde on
the screen transcription of “Good News”
and will remain under the MGM banner.
MacGregor directed some of the outstand-
ing stage musicals of the past year on
Broadway, including “Good News,” “New
Moon,” “Fioretta” and “Follow Thru.”
Fred Niblo, whose “Ben-Hur” made
screen history, directed John Gilbert’s “Re-
demption” and William Haines’s newest
vehicle with a Western setting, “Way Out
West.” He is certain to receive some of
the leading assignments of the forthcoming
season.
Harry A. Pollard, a new addition to the
ranks of MGM directors, made “Show
Boat,” “Uncle Toni’s Cabin” and other im-
portant productions. He first won fame
for his “Leather Pushers” series, which in-
troduced Reginald Denny to the screen, and
his pictures include “Oh, Doctor,” “The
Abysmal Brute” and “The Reckless Age.”
His first MGM production will be Joan
Crawford’s “Great Day.”
Charles (“Chuck”) Riesner directed the
“Hollywood Revue,” and followed this suc-
cess with the Marie Dressler-Polly Moran
laugh riot, “Caught Short.” Riesner has
just completed a musical production that
; seems likely to set a new mark in screen
productions; this is “The March of Time,”
with Weber and Fields, De Wolf Hopper
and old-time stars, as well as some of the
reigning popular favorites of the screen.
Arthur Robison is the noted German di-
rector who was recently placed under ex-
clusive contract to MGM and who will
probably make adaptations in German dia-
log as well as English photoplays. Victor
Seastrom, prominent Swedish director who
made several of Greta Garbo’s films and
recently returned from a trip abroad, will
have important new year assignments.
Mai St. Clair directed Joan Crawford’s
“Montana Moon,” and as the first of his
new productions under long term M G M
contract will direct William Haines in “Re-
mote Control,” an adaptation of the stage
hit of the same name.
Edward Sedwick, who has been especially
successful with Buster Keaton and William
Haines comedies, is now directing Keaton
in “Forward, March” and will have a num-
ber of other featured productions during
1930-31.
Edgar Selwyn is one of the best known
Broadway stage producers and spent some
time at the Culver City studio last year
studying sound equipment and new condi-
tions. He will, in all probability, direct the
screen adaptation of one of his own plays
for MGM during the coming summer.
W. S. Van Dyke is putting finishing
touches on “Trader Horn,” on which he has
been engaged for the past year and a half.
This is an epic production of the book of
African adventure that sold 300,000 copies
and will have Harry Carey, Duncan Renaldo
and Edwina Booth in the leading roles, with
sound sequences of jungle life made by an
expedition that spent six months on the
Dark Continent. Van Dyke’s earlier pic-
tures include “White Shadows in the South
Seas” and “The Pagan.”
King Vidor, director of “The Big Pa-
rade,” directed “Hallelujah,” ranked by
many critics as one of the best pictures of
1929, and also directed Marion Davies’ “Not
So Dumb.” He is now engaged on an am-
bitious picturization of the life of the fa-
mous Western boy bandit, “Billy the Kid,”
which is being made on location in the
Southwest.
Sam Wood’s successes have been rapidly-
paced, such films as “It’s a Great Life,”
“So This Is College,” and “The Richest
Man in the World” coming in close succes-
sion. Wood will next direct John Gilbert’s
“Way for a Sailor,” in which Gilbert will
have the role of a seafaring adventurer
meeting romance and excitement in various
ports of the world.
Nick Grim'e
Victor S astrom
Scenes from M G M’s ‘'March of Time ”
EXHIBITORS HERALD-WORLD
Stars and Featured Players
continued from page 77
their career in “Caught Short,” a story
suggested by Eddie Cantor’s book, dealing
with the Wall Street stock market crash.
In this picture, the irrepressible two
comediennes have the part of New; York
boarding housekeepers who are involved in
the stock stampede. During the coming
year, Miss Dressier and Miss Moran will
be co-starred in “Razzle-Dazzle,” a new
laugh vehicle.
To its roster of supporting players
M G M during the past year added some
of the best known players of the New York
stage. The 47 actors and actresses now
on this company’s stock player roster rep-
resent, M G M believes, the strongest sup-
porting lineup ever brought together at the
Culver City studio. In addition to this
group, MGM recently placed 12 foreign
stage stars under contract for work in
foreign dialog versions.
The star drawing power of a large per-
centage of the players under contract to
MG M is made clear by the presence of
such names as Wallace Beery, who has just
completed his role,, in “The Big House;”
Bessie Love and Anita Page, who proved
their stellar drawing appeal in “The Broad-
way Melody” and other films; John Mack
Brown, now engaged in King Vidor’s,
“Billy the Kid;” Lewis Stone, who has a
habit of “stealing the show;” Harry Carey,
who has been working for the past year in
the title role of “Trader Horn;” Ernest
Torrence, Conrad Nagel and many others.
Distinguished additions to the group of
MGM featured players have come from
the New York stage. Such players as
Charles Bickford, the polished Basil Rath-
bone, and versatile Kay Johnson scored im-
mediate triumphs on the speaking screen
and proved themselves valuable additions to
the ranks of featured players on the Culver
City lot.
The 16 eminent stage players who have
come forward to cleave new and more
glamorous careers in dialog films include
Gavin Gordon, who plays opposite Greta
Garbo in “Romance;” Raymond Hackett,
who came to the Coast to repeat his
“Trial of Mary Dugan” stage role; Hedda
Hopper, whose last part was in Norma
Shearer’s, “Let Us Be Gay;” Lottice How-
ell, who scored a hit in “My Maryland”
before going into pictures; Charles King,
popular in musical comedy circles before
he transferred his activities to the screen;
Robert Montgomery, featured in “The
Divorcee,” “Their Own Desire” and “The
Big House;” Catherine Dale Owen, stage
beauty who appeared opposite Lawrence
Tibbett in “The Rogue Song;” J. C. and El-
liott Nugent, the father-and-son playwrit-
ing team who are equally adept before the
camera ; Andre Luguet, star of the Comedie
Francaise in Paris; Roland Young and Gus
Shy.
Other players on the MGM list include
Edwina Booth, the fascinating heroine of
“Trader Horn;” Lenore Bushman, who ap-
pears in support of Marion Davies in “The
Florodora Girl;” Karl Dane, the lank
“Swede” of “The Big Parade” and other ]
great comedy parts; Mary Doran, hard-
boiled chorine of “The Broadway Melody;”
Cliff Edwards, better known as “Ukelele
Ike;” Julia Faye, famed Cecil B. DeMille
actress; Lawrence Gray, scoring a new I
success opposite Marion Davies in “The
Florodora Girl;” Leila Hyams, heroine of j
“The Girl Said No” and other photoplays;
Dorothy Jordan, who has played opposite
Ramon Novarro in “Devil May Care” and
“In Gay Madrid;” Arnold Korff, Broadway
stage actor; winsome young Harriet Lake;
Gwen Lee, who has made rapid progress
under the MGM banner; Barbara Leon-
ard, who is playing her role in “Monsieur
Le Fox” in four different languages; Nina
Mae McKinney, heroine of “Hallelujah;”
Dorothy McNulty, a recruit from the musical
comedy stage ; Catherine Moylan, another re-
vue beauty; John Miljan, versatile character
* actor; Edward Nugent, promising juvenile
player; Lucille Power's, selected for the
(Continued on page 87)
J
June 7, 1930
EXHIBITORS HERALD-WORLD
85
M G M's “Trader Horn ”
M G M’s “Good News”
M G M’s “Singer of Seville”
M G M’s “Five o’Clock Girl”
M G M’s “Madame Satan”
M G M’s “Monsieur Le Fox’
M G M's “Billy the Kid”
M G M’s “Who Killed Rover?”
86
EXHIBITORS HERALD-WORLD
June 7, 1931
MGM s EXPLOITATION IS INTERNATIONAL
♦ ♦ ♦ •/-% SYSTEM of creative exploita-
tion of international scope, which Metro-
Goldwyn-Mayer has found so effective, will
be continued and expanded during the com-
ing season.
The company will continue to maintain
its permanent trained force of exploiteers in
the field, and will offer this year, according
to executives, an exploitation stunt which
will excel the famous Trackless Train or
the tour of Leo the Lion.
Following is a summary of some of the
activities of the advertising publicity and
exploitation department during the last
year:
On “The Rogue Song” dozens of nation-
wide tieups were arranged. More than
20,000 window displays arranged.
Countrywide serializations on pictures
through influential newspapers, radio pub-
licity, uniquely successful exploitation cam-
paigns, weekly feature articles in leading
papers throughout the country, national
tieups on scores of accessories and fan
magazine contests represent some of the
commanding mediums utilized constantly.
The blonde-brunette emotional test, which
brought columns of publicity in New York
papers, is one example of an M G M pub-
licity smash.
Howard Dietz is in charge of this depart-
ment, with William R. Ferguson handling
exploitation and Silas F. Seadler advertising.
Through Radio Movie Clubs, M G M has
had one of the greatest national tieups.
Reaching, it is said, a minimum of 7,000,000
persons weekly, a number that is constantly
growing, the effect of these weekly air
entertainments can scarcely be estimated.
This unique radio promotion was supple-
mented during 1930, by the series of Mon-
day evening countrywide studio broadcasts
in which famous stars participated under a
tieup arranged by Pete Smith with the
Purity Bread Company and the Carter
Manufacturing Company.
“Guessing contests” represent a sterling
feature of this direct-to-the home radio pub-
licity. Hundreds of thousands of photo-
graphs of M G M players have been sent to
listeners who fulfilled the requirements in
these novel contests.
The radio publicity inaugurated on “The
Florodora Girl” and “In Gay Madrid”
promises remarkable results. This consists
of a 30-minute story-condensation of a pic-
ture, with musical interpolations and is
being supplied by the company in its press
books.
Leo the Lion, M G M’s traveling mascot,
has already covered about 100,000 miles and
will reach an even greater radius than the
famous Trackless Train. Leo and his
entourage will begin their foreign tour, ac-
cording to present plans, in 1931.
Vast as it is M G M’s domestic exploita-
tion network is economical, according to
William R. Ferguson, who states that about
275,000 novelty accessories, obtained with-
out cost to the company, were distributed
throughout the country last year. Ex-
ploiteers teach the individual exhibitors how
to conduct inexpensive though attention-
getting campaigns.
Exploitation methods, like distributional
facilities and coast output, have been
adapted to the modern era of sound pic-
tures. Old devices that are no longer
applicable are weeded out and, above all,
stress is laid on music and record tieups.
“The Rogue Song” and “The Hollywood
Revue” left an amazing string of musical
tieups. According to J. J. Robbins, pub-
lishing the music featured in these photo-
plays, the films were directly responsibl j
for the remarkable sales of “When I’n
Looking at You,” “Singin’ in the Rain,” an<
the other song hits of these and othe
pictures.
MGM has inaugurated an inter-territoria
report system whereby theatre men in al
parts of the world are kept aware of th-
latest developments in ads, serials, display
and accessories for new pictures. As ;
result of this system American exploitatioi
methods are being practiced to a greatei
extent in foreign localities.
In the company’s serializations there an
three outstanding types (a) tabloid features
including the talking tabloid or charactei
strip; (b) Hearst syndication; (c) syndica
tion through the home office bureau. The
Cosmopolitan productions, including sucf
recent hits as “Marianne” and “Caught
Short” have been serialized throughout the
entire chain. Among the MGM films giver |
nation-wide serialization in illustrated form
during the past season were “Montana;
Moon,” “The Sea Bat,” “The Bishop Mur-
der Case,” “Devil May Care,” “Dynamite”,
and “The Big House.” In addition, about
three-fourths of the MGM pictures are
serialized in condensed form in magazines.
The value of such work has been estab-
lished by checkups with papers and exhib-
itors in leading sections of the country.
By means of advertisements in fan maga-
zines star question contests are conducted
monthly. From year to year the public
response to these contests has been shoot-'
ing upward.
Many stores of prominence in the country;,
carry at least one line of merchandise tied
up to some MGM star. Mats, posters, j
cards of all varieties are supplied by M G M
for the efficient backing of every new
picture.
176 SHORTS TO BE RELEASED IN 1930-31
♦ ♦ . Nj ETRO-GOLDWYN- MAYER
has announced its most comprehensive
comedy and short subject release program
for 1930-31. Forty-eight comedies and
colortone revues were released during 1929-
30, but 72 will be distributed during the
new season. In addition, there will be 104
issues of Hearst Metrotone News.
Hal Roach, producer of Laurel-Hardy
“Our Gang” and Charley Chase comedies
for MGM release, has added a new series
of eight comedies to next season’s program.
This will be called “The Boy Friends.”
Foremost among the group additions to
the short feature program for next season
is a group of 12 Burton Holmes travel sub-
jects, in addition to the eight Hal Roach
“Boy Friends” comedies and 12 “Flip the
Frog” sound cartoon novelties. Burton
Holmes attained fame as a travel lecturer
more than 20 years ago, and his reputation
for obtaining the most comprehensive and
fascinating photographic glimpses of life in
far corners of the globe has steadily in-
creased. This group will be titled “Around
the World with Burton Holmes.”
In the Hal Roach “Boy Friends” series
the average age of the “Boy Friends” play-
ers is from 15 to 19 years. Members of the
“Boy Friends” troupe are Dorothy Granger,
Mary Kornman, Gertie Messinger, Grady
Sutton, David Sharpe and Mickey Daniels.
The series of twelve “Flip the Frog” car-
toon subjects which will be an important
addition to next season’s short feature line-
up was contracted for in response to
requests from exhibitors for this sort of
program novelty.
The other new season MGM short
feature groups comprise six Laurel and
Hardy comedies; eight Charley Chase com-
edies; eight “Our Gang” comedies; eight
“Colortone revues”; six dog comedies; and
four two-reel novelty subjects, in addition
to the semi-weekly issues of the Hearst
Metrotone News.
The Laurel-Hardy, Charley Chase and
“Our Gang” comedies have been outstand-
ingly successful for several years, and the
total number planned for the coming year
is approximately the same as the number
of last season’s releases. These comedies
are all-dialogue films, and are to be pro-
duced in several foreign languages as well
as in English. The exceptional popularity
of Stan Laurel and Oliver Hardy as a com-
edy team has been in evidence during the
past few months by the first-run houses
which have played these comedians’ pic-
tures, and by the record demand for book-
ings for the coming year. The recent
Laurel-Hardy comedy, “Brats,” received
equal advertising space with the feature,
“The Ship from Shanghai,” at the Capitol
Theatre, New York, and won special praise
from reviewers.
Two of M G M’s talking dog comedies
were recently previewed and were consid-
ered the outstanding short feature novelty
of the current year. “Hot Dog,” the first
of these, was shown at the Carroll Theatre,
New York, with “Puttin’ on the Ritz,” and
two others, “College Hounds,” and “Who
Killed Rover?” have been completed, under
the direction of Jules White and Zion
Myers. These three comedies and three
other utilizing the services of trained
bloodhounds, bulldogs and other canine
actors, will be released during 1930-31.
So popular were the present season’s
“colortone revues,” including “Mexicana,”
and “Climbing the Golden Stairs,” that
eight short features of this type are planned
for the new year. No titles have yet been
announced.
In the novelty group of new season shorts
are two features with music: “The Song
Writers’ Revue” and “Gems of MGM,”
together with two sketches, “The Rounder,”
a comedy with George K. Arthur and
Dorothy Sebastian, and “Copy,” a short
newspaper drama.
June 7, 1930
EXHIBITORS HERALD-WORLD
87
Columbia to Release 104 Shorts . . * continued from page 67
Ella Cinders and writer of successful screen
/ehicles; Fred Myton, Jack Bechdolt, novel-
st and short story writer; Casey Robinson,
Forrest Sheldon, Seton Miller and Gerrit
Lloyd.
“The list of 20 feature length productions
:o be released by Columbia during the new
season follows:
Extended Run Giants
“ ‘The Criminal Code,’ the prison play by
Martin Flavin, which was awarded the
Theatre Club’s gold medal for the best play
jf the year. It was written by the author
)f such successes as ‘Children of the Moon,’
Broken Dishes’ and ‘Crossroads.’
“ ‘Arizona,’ Augustus Thomas’ stage play,
which was acclaimed one of the most suc-
;essful plays of modern times.
“ ‘Dirigible,’ an all-talking air spectacle of
he screen which brings together for the
irst time since ‘Flight’ the trio responsible
or its success — Frank Capra, the director;
and Ralph Graves and Jack Holt.
“ ‘Charley’s Aunt,’ the English stage play
)y Brandon Thomas which when produced
n silent form launched the vogue for
million dollar comedies. It will be produced
oy A1 Christie with a famous female im-
personator in the starring role.
“ ‘Tol’able David,’ awarded the Photoplay
Magazine Medal as the best silent picture of
(1921 promises to equal its former triumphs
[is a talking production.
“ ‘The Last Parade,’ a dramatic story of
love and sacrifice by Casey Robinson un-
folded against the dangerous background
pf the gangster’s domain and the World
War. Another production presenting Jack
Holt and Ralph Graves as buddies under the
direction of Frank Capra.
14 Proven Specials
“ ‘Rain or Shine,’ Joe Cook’s starring
vehicle presents America’s great humorist
in this musical comedy by James Gleason
md Maurice Marks. Frank Capra is han-
dling the megaphone. Several reels will be
produced in Technicolor. Joan Peers,
William Collier, Jr., Dave Chasen, Tom
Howard, Louise Fazenda, Clarence Muse,
Alan Roscoe are featured in the support-
ing cast.
“ ‘Madonna of the Streets,’ adapted from
W. B. Maxwell’s ‘The Ragged Messenger,’
will bring to the screen a new Evelyn
iBrent.
“ ‘The Flood’ a production based on a
vivid expose of human emotions when the
shams and fetters of civilization are for-
gotten before the common danger of an
overwhelming deluge.
“ ‘The Miracle Woman,’ adapted from
‘Bless You Sister,’ Alice Brady’s starring
vehicle written by R. R. Riskin and John
Meehan. This will present Barbara Stan-
wyck as a star.
“ ‘Good Bad Girl’ will present Barbara
Stanwyck in the well-known newspaper
serial by Winifred Van Duzen. It is backed
by the tremendous ready-made audience of
the millions of readers which followed its
chapters in representative papers.
“ ‘The Woman Who Came Back,’ a
deeply moving and engrossing story of re-
generation which will feature Evelyn Brent
in a highly emotional role.
“ ‘Brothers’ will star Bert Lytell in the
Herbert Ashton, Jr., play in which he ap-
peared on Broadway.
“ ‘Ubangi,’ a sound and film record of the
14 months spent in the jungle by the Colo-
rado African Expedition. It presents the
amazing and thrilling adventures and dis-
coveries of Paul Hoeffler, African explorer
and big game hunter. Photographed and
recorded by Walter Futter and Paul
Hoeffler.
“ ‘Subway Express,’ written by Eva Kaye
Flint and Martha Madison. This Broad-
way play is centered around a baffling mur-
der, with the action unrolling in entirety
in the car of a subway express rushing
between stations.
“ ‘Fifty Fathoms Deep,’ an undersea story
which will equal in magnitude of produc-
tion, ‘Submarine.’
“ ‘Lion and the Lamb,’ the Collier’s serial
by E. Phillips Oppenheim. Evelyn Brent
will be featured.
“ ‘Lover Come Back,’ the McCall Maga-
zine short story by Helen Topping Miller,
which will present Barbara Stanwyck in a
romantic story.
“The remaining two productions in the
Proven Specials’ group will be announced
shortly.
Short Subjects
“The seven series of talking-singing-
dancing shorts offered by Columbia for
1930-1931 represent a diversified group.
They are:
“13 ‘Disney Silly Symphonies’ — a series
of the pen and ink fantasies which have
been so popular.
“13 ‘Disney Mickey Mouse Cartoons,’
presenting another popular pen and ink
character which is also appearing as a
daily comic strip in important newspapers
of the country.
“13 ‘Krazy Kat Kartoons’ presenting one
of the most popular pen and ink characters
of the screen in an unusual series of one
reelers produced with dialog, music and
sound effects.
“26 ‘Talking Screen Snapshots,’ Colum-
bia’s fan magazine of the screen offered
with dialog, sound and music. This one
reeler reveals intimate scenes and talks of
the stars at work and at play.
“13 ‘Curiosities,’ a series presenting a
photographic record of amazing oddities
from all parts of the globe.
“13 ‘Fanchon and Marco Presentations,’
offering for the first time on the screen
the tabloid musical extravaganzas which
have proved so popular on the West and
East Coasts.
“13 ‘Travelogues’ with dialog, sound and
music effects, presenting intimate glimpses
of foreign lands and interesting bits of
native life in out-of-the-way places.”
Following the successful termination of
the New York convention which ended
with a banquet the home office, executives
including, Joe Brandt, president; Jack
Cohn, treasurer; Joe Goldberg, general
sales manager; Rube Jackter, Morris Safier,
J. H. Gallagher and Hal Hodes left for
Chicago where a similar convention will
take place at the Stevens hotel on June 6
and 7.
The attendance at the New York ses-
sions was made up of J. A. McConville
and Abe Montague, New England division
managers; Jack Bellman, New York divi-
sion manager; J. F. Sharkey, Eastern dis-
trict manager; H. C. Bissell, Albany man-
ager, and G. A. Woods; Boston, T. F.
O’Toole, manager, H. Rogovin, S. Moscow,
P. D. Fox, and E. H. Anderson; Buffalo,
Joe Miller, manager, and C. W. Johnson;
Cincinnati, M. White, manager, W. Mc-
Cabe, M. Spanagel, W. F. La Sance; Cleve-
land, H. Kaufman, manager, L. C. Thomp-
son, G. J. Becker and R. Morris.
From New Haven, Louis Astor, man-
ager; New York, I. Grossman, S. Ivulick,
A. W. Weisman, S. Trauner, B. Rappaport,
M. Fraum, and Joe Whitman; Philadelphia,
H. E. Weiner, manager, S. Sugarman, F.
Shepard, M. Gillis, C. Martin; Pittsburgh,
Joe Wolf, manager; L. J. Engel, J. B.
Cohen, S. Jacobson, C. W. Dickinson, and
from Washington, S. Galanty, manager,
J. B. Walash, B. Caplon, O. D. Weems and
A. H. Levy.
MGM Supporting Players . continued from page 84
feminine lead in King Vidor’s, “Billy the
Kid;” Gilbert Roland, who is appearing in
“Monsieur Le Fox;” Raquel Torres, attractive
young Mexican player.
Outstanding players from the Continental
stage have been placed under contract to
M G M, so that foreign dialog versions of
this company’s new films may be made
without suffering the slightest loss of qual-
ity or production values.
The range of M G M’s efforts in this di-
rection is pointedly illustrated by “Mon-
sieur Le Fox,” which has been directed by
Hal Roach simultaneously in English,
French, German, Spanish and Italian. Bar-
bara Leonard, 19-year-old girl who has the
feminine lead in all but the Spanish version,
has Gilbert Roland for leading man in the
English dialog production. John Rein-
hardt has the male lead in the German
version, Andre Luguet in the French and
Franco Corsaro in Italian. Margaret Mann
and Frank Lackteen appear in all five ver-
sions of the photoplay, also Katherine
Winner.
Noted players from the French stage
who have recently been signed by M G M
include Andre Luguet, star of the Comedie
Francaise; Marcel Andre, star of the Paris
production of “Journey’s End;” Mine.
Tania Fedor, noted Paris beauty; Andre
Berley, prominent stage comedian.
Among the German actors now signed by
M GM are Nora Gregor, star of Max Rein-
hardt’s Vienna company; Theo Shall of the
Berlin stage; Julia Serda, famous for her
work in Ufa films; Egor von Jordan, of
Berlin and Vienna; Karl Ettlinger, German
character actor; Hans and Mrs. Junker-
mann, noted for many years for their ver-
satile stage characterizations.
Another famous foreign personality just
signed is Ernest Vilches, famed in South-
ern Europe as the “Barrymore of Spain,”
who for many years has been at the head
of his own theatrical troupe.
88
EXHIBITORS HERALD-WORLD
June 7, 1931
«
Wide Film Progress Depends
On Standardizing, Says Lasky
And Clarke Reaffirms Position That Fox Will Perfect All Inven-
tions and Distribution Plans Before Theatres Even
Have Opportunity to Use Grandeur
By DOUGLAS HODGES
HOLLYWOOD, June 4. — The motion picture industry will not be plunged
into a second dilemma by the introduction of wide film. Profiting by the
experience the industry had with the introduction of talking pictures, leaders
in the industry are determined to withhold practical use of wide film until a
period of thorough experimentation has passed.
Two leading executives, Jesse L. Lasky
and Harley L. Clarke, expressed these views
in interviews this week.
Clarke reassured me that General Thea-
tres Equipment, Inc., has all patents on
Grandeur and that that company will per-
fect all its experiments, inventions and
distribution plans before theatres will have
an opportunity even to make use of it.
And Lasky stated: “Until the width of
the film is standardized, there can be no
real progress in this field. Wide film should
be developed in the normal sequence of
events. While producers realize that it is
necessary, many believe it should not be
rushed.”
Lasky also touched upon other subjects
in production in the following manner:
“There is no trend in anything so fertile
as talking pictures.
“Color is here to stay. Slowly and surely,
it is becoming more commercial and soon
it will be universally used.
“Everyone connected with the nicture in-
dustry should know at least two languages.
The man or woman who does is twice as
valuable.
“The sheik type of actor has gone.
“Personality is a matter of voice. There
is sex in voice as well as in figure.
“If an audience laughs at a screen love
scene, that is no reason why romance
should not be pictured. Such a laugh means
that the scene was poorly directed or
enacted.
“Talking pictures will change the tech-
nique of making love.
“There always will be screen stars, at
least so long as the world worships its Babe
Ruths, Lindberghs, Jack Dempseys and
elects Presidents.”
Paramount this week signed Dorothy
Christy to play an important feminine role
in “Little Cafe,” which will be made with
Ludwig Berger directing. Maurice Chevalier
will star.
Larry Darmour is following the trend of
war dramas with a two-reel comedy entitled
“Men Without Skirts.” In it he is using
hundreds of troops, yards of trenches, dug-
outs, explosives and zeppelins. Dane and
Arthur are the starring team directed by
Lewis R. Foster.
Samuel Zierler, head of the James Cruze
Production Company, has signed Cullen
Tate as Production Manager. Tate has a
reputation of being one of the best known
assistant directors in the industry.
Due to the fact that Hollywood is now
drawing some of the best writers in Amer-
ica from the East into the motion picture
business, the screen is now being supplied
by “the original story.” The day of the re-
vamped stage play and the re-written novel
is waning, according to Wallace Smith,
author.
Herman Fowler, head of the Fowler
Studios, this week signed the Four Kovans,
vaudeville quartet; Harry Cody, ukelele ex-
pert, Caldwell’s twelve piece orchestra and
a chorus of twenty bathing beauties. Jack
Laughlin is directing the first of a series
called “Minstrels Ala Carte,” with many of
the above acts featured.
Frank Lloyd has signed George DuCount
for a heavy role in “Adios,” which went
into production yesterday at First National.
Richard Barthelmess is the star.
Tolstoi’s Great Novel ,
“ Resurrection,” to Be
Produced by Universal
(Special to the Herald-World, )
NEW YORK, June 4. — Arrangements have
been made with Inspiration Pictures and Ed-
win Carewe, by Carl Laemmle, for the pro-
duction by Universal of “Resurrection,” Tol-
stoi’s great novel. Carewe produced the story
some years ago in silent form. The role of
Maslova, which was played for years on the
stage by Blanche Walsh, and by Dolores Del
Rio on the silent screen, will be played by
Lupe Velez in the new sound version.
“Bullet Proof,” a forthcoming novel from
the pen of W. R. Burnett, has been purchased
by Universal, and will be used for a vehicle
for John Wray, who played the part of Him-
melstoss in “All Quiet on the Western Front.”
Harold Lloyd Hunts
Pet Dog Poisoner
(Special to the Herald-World)
BEVERLY HILLS, CAL., June
4. — Harold Lloyd’s pet dog, a great
dane, named Champion Illo Von Der
Rahon, entered in the Hollywood dog
show, died from poison, and two
other dogs, entered in the same
show, also died. Lloyd has detectives
working on the case now.
Three New Pathe Films
Have 53 Popular Names
Listed in the Cast
(Special to the Herald-World)
NEW YORK, June 4. — Fifty-three name:
indicating 53 popular players, appear in th
casts of the first three productions corn
pleted for the Pathe 1930-31 schedule.
“Swing High,” the musical circus romanc i
directed by Joseph Santley, has an all-sta
cast of sixteen. They include Hele
Twelvetrees, Fred Scott, Dorothy Burges:
Ben Turpin, Chester Conklin, Bryan
Washburn, George Fawcett, Robert Edesor
Stepin Fetchit, John Sheehan, Daphn
Pollard, Nick Stuart, Sally Starr, Littl
Billy, William Langan and Mickey Bennet :
Eddie Quillan’s current picture, “Nigl
Work,” directed by Russell Mack, ha
twenty-six in the cast. Besides Quilla
there are Sally Starr, Frances Upton, Joh
T. Murray, Robert McWade, Georg
Duryea, Douglas Scott, Addie McPhail, K
Guard, Georgia Caine, Billie Bennet
George Billings, Tempe Pigott, Tom Dugai
Ben Bard, Nora Lane, Ruth Lyons, Mai
jorie Kane, Charles Clary, Tack Mac!
Arthur Lovejoy, Marian Ballou, Marth
Mattox, James Donlin, Harry Bowen, Rut j
Hiatt and Jed Prouty.
“Holiday,” starring Ann Harding an
directed by E. H. Griffiths, adds eleven mor
names to the Pathe roster. These include I
besides the star, Mary Astor. Robert Ame:
Edward Everett Horton, Hedda Hoppei ]
Creighton Hale, Hallam Cooley, Mabe
Forrest, William Holden, Monroe Owsle
and Audrey Forrester, the latter two fror I
the original stage production of Phili
Barry’s play.
Glenn Hunter Signs with
Tiffany; Will Have Lead
In Film , “Why Marry’
( Special to the Herald-World)
NEW YORK, June 4.— Glenn Hunte:
famous as “Merton of the Movies,” both o
the stage and the screen, has signed wit
Tiffany and will take one of his first talkin
pictures at the Tiffany studios. He has bee
assigned the leading male role in the fare
melodrama, “Why Marry,” with Ver
Reynolds. Frank Strayer will direct.
“The Third Alarm,” which Tiffany i
going to remake as a talker, is expected t
be most effective as a sound picture, in tha I
the motor effects, sirens and crowd scene
will be much more realistic.
Ona Munson Signs Long
Term Contract with Fh
(Special to the Herald-World)
NEW YORK, June 4. — Ona Munsoi
Broadway musical comedy player, ha
signed a long term contract with Firs
National pictures, and will be featured in
series of screen plays. In private life he
name is Mrs. Eddie Buzzell.
Douglas Fairbanks to
Get Income Tax Refunt
(S^ertnl +o th° Herald-World)
WASHINGTON, June 4.— A tax refund o
$109,768 to Douglas Fairbanks has been rec
ommended by the Treasure department fo
overpayments in 1924 and 1926.
. jne 7, 1930
EXHIBITORS HERALD-WORLD
89
~ Paramount and Vitaphone Map
D i -a -log Record Studio Activity in East
Additional Space for Producing Is Considered at Audio-Cinema
Plant to Accomodate Schedule — Vitaphone Signs
Harold Beaudine to Varieties Staff
(Special to the Herald-World )
NEW YORK, June 4. — -All is far from quiet on the Eastern front. The
Paramount and Vitaphone Eastern studios will have to maintain unprecedented
activity in order to keep up with their ambitious programs scheduled for the
current season. At the Audio-Cinema Long Island Studio, additional space
for production is now being considered, to accommodate a more comprehensive
f HOLLYWOOD, June 3.
My histrionic opportunity arrived “unhee-
ded” with the arrival in Hollywood of
jurtland Smith and when he saw me he
^mediately invited me to lunch at the
.nbassador hotel and he also invited four
i five other “mugs” to the luncheon, and
Jen he explained to me (and to them) that
! wanted me to see the difference between
-andeur and standard film and in order to
ouse enthusiasm he asked us to go on
cation with him and he made them hurry
rough their luncheon and the “location”
is on the lawn of the Ambassador hotel
f:d the cameras were standing ready to
lotograph me (and the other “mugs”) and
Jtold Mr. Smith he was fortunate to have
e there to help him and to have me on
.nd for the main part of the acting and
} instructed me (and the others) what to
m and I agreed with him.
In the group were the famous Timmy
:arr, the beloved Dan Thomas of N E A,
e top notcher of the Times, Speed Ken-
ill, and a writer by the name of Will
pgers, and also Edwin Martin, popular
ollywood news editor, and a few others
id I noted they are all pretty good hack
jriters but I sure felt sorry for them when
ey were called upon to act before the
meras but I didn’t mention it to them and
iter all I guess it’s just as well I didn’t.
The first act was where they all stood up
Jid took a bow and whispered to each other
id I watched them and smiled to myself
hen I thought of how little they knew
jiout acting for Grandeur and how timid
ey are and how stiff they are in the knees
id the next act was where each tells a
nny story and it was very funny to hear
id watch them try to tell a story that is
jinny and after a while I got to laughing
id it fell my turn to tell a funny story
id I thought of a story I heard once
lout a farmer’s daughter and I began tell-
g it and the cameraman must have had
>me trouble with his machine because Mr.
mi'th told him to “cut” and so I didn’t
lite finish the story about the farmer’s
lughter when they told me to stop be-
jiuse the act was over.
And the next act was a golf match with
e and three others and we placed our balls
n the green and when the Grandeur
jimeras began to crank we began putting
id I watched all three of the fellows nerv-
jiisly putt and miss their shots and then
walked up to my ball and with one stroke
link it and it was not at all difficult as you
tight suppose because of the fact that I
id placed it only two or three inches from
ie cup.
In the evening when I went to the studio
l> look at the picture in the projection room
was rather shocking and I dare say I
ipe you will never have an opportunity to
pt for Grandeur and I guess that is what
[r. Smith meant when he looked at me
terwards and said “Hodges, stick to the
swspaper business for a long time” and it
as shocking to the other fellows too and
ley also felt very blue about everything
id Sol Wurtzel left the room during the
[rst act and he looked rather funny under
pe eyes and it was an unusual picture and
let I believe Grandeur is a fine thing for
j~ople to look at but a very poor thing for
jiem to trv to be.
'
DOUGLAS HODGES.
schedule to be announced shortly.
Vitaphone has just signed Harold
Beaudine, who has been directing for
Christie and Universal on the West Coast,
for the Varieties production staff. Murray
Roth, director-in-chief, will now have
Arthur Hurley, Roy Mack and Beaudine
directing on the lot.
Hurley has just completed “Everything
Happens to Me,” a comedy by Harry
Haymen and Sam Kopp. James B. Carson,
who starred in Jesse Lasky’s first big vaude-
ville ventures, heads the cast which also
includes Leo Hoyt, the father in “Abie’s
Irish Rose,” Sid Gerry and Lucille Lortel.
Stars appearing in Broadway shows, or
“at liberty” are finding the Varieties much
more lucrative than posing for an occasional
hair-tonic or yacht advertisement. The list
of legit players who have gone over the
bridge to Vitaphone, reads like an all-
American benefit performance. Henry Hull
is the newest of the converts. He is mak-
ing his debut, between performances of
“Michael and Mary,” in the “Matinee Idle.”
The ambitious program outlined for the
Paramount studio has made necessary the
subdivision of the one-reel shorts, into three
approximately equal groups; comedies, per-
sonality sketches and novelties. Comedy
will be the key-note of the two reelers.
The sketches scheduled for early produc-
tion in the personality group will star
Ginger Rogers, Lillian Roth and Frank
Morgan, from the contract players’ ranks,
and Marion Harris and Armida from the
free lance field.
Smith and Dale, stars of “Mendel, Inc.”,
Tom Howard, and Lulu McConnell will
appear in forthcoming two-reel comedies.
Larry Kent has secured the services of
Max Hayes as dialog specialist, and of
Morton Blumenstock, Ray Cozine and Nor-
man Taurog as directors. William Steiner
has been placed in charge of the photog-
raphy in the short subject department which
occupies one complete stage in the new
annex of the studio.
At the Audio-Cinema Long Island
Here’s Quick Thinking
In Servicing of Sound
Servicing sound is a matter of
quick thinking as well as technical
proficiency. Take the case of the
Fox Virginia theatre in Vallejo, Cal.
The manager wired Charles Herbat,
Jr., Pacific Coast supervisor of
RCA Photophone, that a service
man was needed at once. That was at
9:45. San Francisco is an hour and
forty-five minutes from Vallejo by
boat, two hours by auto.
William G. Peck, service engineer,
hurried to Pier 5 in San Francisco
Bay, caught the 10 o’clock air ferry
and was in Vallejo 15 minutes later.
He finished the job in 5 minutes.
Studios, two sound and camera crews are
kept constantly busy. Joe W. Coffman,
president of the company, will shortly an-
nounce the schedule of future productions.
First National Assigns
Directors to New Films
For 1930-31 Production
Crosland to Direct “ Call of the
East”; Seiter Will Make
“ Going Wild”
(Special to the Herald-World)
NEW YORK, June 4. — A number of First
National’s directors have been assigned to
pictures which come under the 1930-31 pro-
duction schedule, which is either under way
or in preparation. Alan Crosland will di-
rect an original by Jerome Kern and Otto
Harbach, entitled “The Call of the East.”
William Seiter has been assigned to “Going
Wild,” a comedy featuring Toe E. Brown.
Clarence Badger is to handle “Deep Pur-
ple.” John Adolfi gets “College Lovers,”
starring Alice White. John Francis Dillon
is to direct Otis Skinner in “Kismet.”
Mervyn LeRoy will handle “The Gorilla.”
Hobart Henley gets “Mothers Cry,” and
Frank Lloyd will tackle Sabatini’s “Captain
Blood.”
Loretta Young Signed to
Five Year FN Contract
(Special to the Herald-World)
NEW YORK, June 4. — Loretta Young
has been signed to a five-year contract with
First National. Among the forthcoming
productions in which she will be seen are
“When We Were Twenty-One,” “The Road
to Paradise” and “The Right of Way.” At
present she is engaged in the making of
“Broken Dishes,” an adaptation of a stage
play, and Grant Withers plays opposite her.
Moran , of “Black Crow9 *
Fame , Goes Under Knife
(Special to the Herald-World)
LOS ANGELES, June 4. — George Moran,
of “Two Black Crows” fame, underwent an
operation recently, from which no serious
danger has resulted, and he is reported by
hospital attaches to be resting comfortably.
Peggy Wood to Make
Talking Film Abroad
(Special to the Herald-World)
LONDON, June 4. — Peggy Wood, Amer-
ican actress, who created the role of “Sara”
in Noel Coward’s operetta, “Bittersweet,”
will play the same part in a film to be
done here in German, French and English.
90
EXHIBITORS HERALD-WORLD
June 7, 19”)
w
SERVICE ON PICTURES
This department does not attempt to predict the public's
reactions to pictures. It does, instead, present detailed and
accurate information on product, together with the frank and
honest opinion of the reporter
:■
THE FLORODORA GIRL
TELL ME PRETTY MAIDEN. Pro-
duced and distributed by Metro-Gold-
wyn-Mayer. Directed by Harry Beau-
mont. Dialog by Gene Markey, Ralph
Spence, Al Boasberg and Robert Hop-
kins. Edited by Carl L. Pierson. Re-
leased May 24. Sound footage 7,260 feet.
With Marion Davies, Lawrence Gray,
Walter Catlett, Louis J. Bartels, Ilka
Chase, Vivian Oakley, and others.
_L HE FLORODORA GIRL” is a charm-
ing, and amusing depiction of the Naughty
‘90s, quaintly burlesqued and not to be taken
seriously. The old fashioned tintypes are full
of laughs to any and all that do or don’t re-
member ’way-back-when a hat-pin was a girl’s
best friend. And Marion Davies, as the last of
the famous Florodora Sextette to get her mil-
lionaire, gives just the right tone to her per-
formance which ranges from a lot of clowning
to plain old fashioned drama.
She’s the girl on the end in that famous
sextette number. Daisy is her name, and she
has nothing to tell. For she’s the only one in
the show who doesn’t get jewels and things
from those gay stage-door Johnnies. For Daisy
is a good girl, who doesn’t go to parties, but
goes straight home after the show. That is,
almost straight home. First she stops at the
corner saloon to peek under the swinging doors.
If her old man is there, and he always is, she
drags him away from the free lunch counter,
and takes him and a can of foaming beer home
with her.
Then one day a scion of New York’s aristo-
cracy comes into her life. He plights his troth
and Daisy believes he is sincere. But you and
I know that he doesn't mean to do right by her.
The cad takes her to an inn and tries to kiss
her. She slaps him, makes him take back his
jewels and gets away. But he really loves her
and wins her forgiveness. But there’s a villain
in the plot. When our hero bets his entire
fortune on his own race horse, the villain who
has his own designs on Daisy, bribes the jockey
to lose the race. Daisy breaks her engagement
in order that her beau may marry a girl of
wealth and station who is pursuing him. But
instead of doing that, he goes into the horse-
less-carriage business. The villain still pursues
our Daisy, until she is rescued by our hero
who brings his mother to welcome her into
the family.
You’ll be tempted to dig out the old family
album when you see the bathing beauties in
a daring ankle display, when you hear the
mustachioed bartender singing “My Mother
Was a Lady,” and when the Florodora Sextette
go into their “Tell Me Pretty Maiden” number.
The story is all very slight, but who cares about
that? There’s the old fashioned picnic with its
barrels of beer, the quartette singing “Little
Annie Rooney,” the bicycles built for two, and
the bustled and petticoated ladies dancing to
the tune of “After the Ball.” — Harry Tugend,
New York.
Marion Davies jor her performance in M G M*s
“ The Florodora Girl.** Her work ranges from
clowning to old fashioned drama.
MYSTERY AT THE VILLA ROSE
INTRODUCING A FRENCH PHILO
VANCE! Produced by Julius Hagen and
Henry Edwards. Distributed by Harold
Auten. Directed by Leslie Hiscott.
Photographed by Sidney Blythe. Cast:
Austin Trevor, Richard Cooper. Francis
Lister, John Hamilton. Amy Brandon-
Thomas, Violet Farebrother, Nora Bar-
ing, Barbara Gott. Release May 30.
J^^_N interesting picture is “Mystery at the
Villa Rose,” a British talker produced by Julius
Hagen and Henry Edwards. Taken from the
novel and stage play by A. E. Mason, and
played by a thoroughly competent cast, it
makes a good, absorbing piece of entertain-
ment which tends to grow on you after you
have left the theatre and begin to piece all
the clues together in your mind to discover
how Hanaud, the celebrated detective, first
suspected Weathermill of the murder of Mme.
D’Auvray.
Curiously enough, this picture is good in
spite of exceptionally bad recording, and dia-
log that is not brilliant.
A wealthy woman is strangled but the mur-
derer fails to find her jewels. Suspicion points
to her protege, a young girl who gives fake
seances. A famous detective steps in, unravels
the mystery, always keeping up suspenses and
solving the thing only in the last hundi
feet. Austin Trevor is very good as the detf
live, Richard Cooper is grand in his role a
Nora Baring, while not pretty at all, is v<
appealing as the young woman accused of t
murder. As a matter of fact it is her lo\
who committed the crime. But you’d ne\
guess it — not till the moment when Trev
catches him with a phrase. The clews, ho
ever, dovetail so nicely that I believe t
author must have written the plot backwards.'
Dougles Fox, New York.
* * *
SAFETY IN NUMBERS
$25,000,000 CAN GO WRONG. Pro-
duced and distributed by Paramount.
Directed by Victor Schertzinger. Written
by George Marion, Jr., and Percy Heath.
Scenario by Marion Dix. Released June
21. Sound footage 7,074 feet. With
Buddy Rogers, Kathryn Crawford, Jose-
phine Dunn, Carol Lombard, Geneva 1
Mitchell, Roscoe Karns, Francis McDon-
ald and others. 1
l~*^IJDDY ROGERS as the boy who is sent i
the big city to learn its pitfalls before inher
ing $25,000,000, is cast perfectly in this not-!
heavy bit of entertainment. He does his jut
nile stuff in the buoyantly likable manner th
has placed his photograph on the dresser i
many a school girl.
Not that this is strictly school, girl entertai
ment. For that Crawford-Dunn-Lombard tr
of girls who know the ropes contribute enou,
wise-cracks and comedy to bring a laugh o
of anybody.
They are the three Follies girls selected 1
Billy Reynolds’ uncle, to chaperone the bu
ding young millionaire and keep him out
mischief. But what happens when a ni
young man is so closely associated with thr
nice young women? Why he immediate
plans to organize, not a quartette, but a dm
And Jacqueline, the prettiest of the three, loo
like the choice as the much-better-half.
At one of the Follies’ rehearsals, Billy
given a chance to try out his own “Pick U]
number. It goes over big. Jacqueline real
loves him, but thinks she will violate the tru
of his uncle if she marries him. So she accep
an offer to perform in the Parisian Folli
Bergere.
Billy is inveigled into going out with Aim
a notorious gold-digger. The three chaperon
rescue him from her clutches. Jacquelii
packs her things and leaves for the boat. B
when uncle arrives and is told that she ar
Billy are that way about each other, he giv>
his consent. They all rush down to the pi
in time to rescue Jacqueline from the Perils '
Paris.
The three girls are really the whole sho
as far as I’m concerned. There are son
catchy tunes that will soon be given the ai
via radio.
It’s a pleasantly amusing program pictur
and that’s just what it is intended to be.-
Harry Tugend. New York.
jne 7, 1930
EXHIBITORS HERALD-WORLD
91
OBERLIN, 0.
DEAR HERALD-WORLD:
This is the town that used to be known as the Northern terminal of
the “underground railroad” and it was to this town that the colored
people of the south wanted to get before the Emancipation Procla-
mation. You will recall that Eliza Harris was trying to get to this
railroad that time when Simon Legree’s bulldogs chased her across
the Ohio river on floating cakes of ice.
We never had any use for that Simon Legree. He always impressed
us as a pretty low-down, pusillanimous pup, and we never could un-
derstand why Harriet Beecher Stowe permitted that whelp to get into
Uncle Tom's Cabin and mess things up as he did, but that wasn't
what we wanted to tell you. This is the town where the Congrega-
tional college is located, and if Marjorie were here tonight she would
likely say, “Come on, Dad, I want to take you over to the Campus
Ice Cream Parlor and show you where I used to shoot a lot of your
dough when I should have been working logarithms or trying to find
out why I should be trying to learn Dutch and Latin.”
From what we can learn, after putting 17 and 26 together and
getting 64 as a result, her long suit was rooting for the home team at
the football games. And how she used to shock the delicate sensi-
bilities of the staid matrons of the college when she would rare up
in the grandstand and yell, “Hold ’em, Oberlin, hold ’em! Hit ’em
low and hit 'em hard!” And, “Come on, you dough-faced babies
from Notre Dame and try and give our boys a workout!” And how
it would amuse her to hear her prim and precise teachers say “My,
my, her conduct is perfectly shocking. We must chide her for such
boisterousness. She must be one of those cowgirls from out West
that we read about.”
* & *
Yesterday we called on a theatreman in a town of 18,000 popula-
tion where there are only three theatres in operation, one of which is
open only on Saturdays and Sundays. This man’s theatre was lo-
cated right in the heart of the business district. He showed us his
books for the past njonth and there were only two days that showed
a profit, not counting a salary for himself nor his wife. One day
showed a profit of 95 cents and the other day $3.15. The balance
of the month showed a loss of from $7.50 to as high as $35 for each
day. Either business is bad or his books are liars. We are taking the
books for it.
When we get back home we are going to buy 300 pounds of Ne-
braska sowbelly, two bushels of beans and ten bushels of potatoes and
tell our wife and Ruth that they will have to try and worry along
with those until business picks up. There is one consolation about
these hard times: It doesn’t affect the bullhead fishing, and this
ought to satisfy Elmer Gailey at Wayne, and Andy Anderson at De-
troit Lakes. The balance of us will have to be content with wall-
eyed pike, black bass and trout.
If we could take our fishing pole
Back to “the dear ole swimmin hole,”
We’d be as happy as a clam.
For these hard times that make us blue
(We feel quite free to say to you)
We wouldn’t giveadam.
* * *
It just beats all what progress this country has made in the past
few years. Not so very long ago the saloons had provided for their
patrons what was known as the “family entrance,” but now all the
family needs is the telephone number of the bootlegger. You can’t
beat this country for progress, no way you can fix it.
* * *
We note that one of the big producing companies has had printed
and is circulating a copy of what we said recently in this Colyum
about one of their pictures. This is perfectly all right with us and we
hope it does them some good, but so far as we know they have not
thanked the HERALD-WORLD for it, nor written us and told us to
go jump in the lake. Over at Niles, Mich., wq received a very nice
letter from Miss Irene Rich, thanking us profusely for our comments
on her picture, “They Had to See Paris,” whieh goes to show that
there is as much difference in people as there is between the Repub-
licans and Democrats. A1 Christie has never as much as said “Boo”
to us for telling him how to get rid of the fleas on his airedale, and
Tay Garnett hasn’t even thanked us for telling him how much hops
and malts to use in five gallons of water. It seems that the more you
do for SOME people the more apt you are to catch the itch.
* * *
We note that the Senate has placed a ban on the importation of
obscene literature. This ought to stimulate considerable activity
among the local talent out in Hollywood.
* * *
Isn't it a grand and glorious feeling to sit down to read Arthur
Brisbane’s column and have someone turn on the radio and hear
some yap say, “Good evening, friends. This is the Royal Salsoda
hour for which you have no doubt been waiting, and the Royal Sal-
soda Silver Tongue Quartet will favor you with a most delightful pro-
gram, but before they do we want to call your attention to the su-
perior qualities of our Royal Salsoda as being superior to any other
washing compound, etc., etc.” And, “If your grocer does not handle
it you will be conferring a favor on him if you will kindly send us
his name, etc., etc., etc.” Then the Royal Salsoda Silver Tongue
Quartet sings, “Let My Love Be Your Garden of Roses” by that
famous song writer, Ikey Reubenstein. We have always been con-
sidered as having a very mild and lamblike disposition but, by gosh,
we have come to think that there is such a thing as justifiable homi-
cide. And if we are ever called on a jury and they bring one of
these Salsoda announcers or a dizzy song writer before us, it is just
going to be too badi for him.
* * *
We have just come from a stroll on the campus and the intelli-
gent looking young men and young women we met have made us
wonder how long it would be until this country would be on a par
with Russia were it not for the influence of our Christian colleges.
The country that doesn’t pin its faith in, and trust its destiny to,
some kind of a Supreme Being is doomed to disaster. This isn’t a
sermon, it’s just a little good, hard sense. Think it over.
* * *
The guy who said there should be a law defining who was really
the head of the family certainly hasn’t been a student of human na-
ture. That question was settled when Eve made the mistake that has
kept us in hot water ever since. Nobody questions it around our
house.
If Lady Godiva should walk down the streets of any of our towns
now she would wonder why she maintained such an expensive ward-
robe.
Don't forget to run in that Abe Martin picture, George.
J. C. JENKINS,
The HERALD-WORLD man.
P. S.— The HERALD-WORLD COVERS the field LIKE an APRIL
shower.
912
EXHIBITORS HERALD-WORLD June 7, 193
1
m
SOUND
PICTURES
BLUEBOOK SCHOOL . . . WIDE FILS'
ANSWER TO BLUEBOOK SCHOOL QUESTION NO. 42
By F. H. RICHARDSON
BLUEBOOK SCHOOL QUESTION NO. 54. — Describe an electric storage battery. Let us see
just what you really know about it.
THE QUESTION WAS: Are amplifying
tubes connected, in series or in parallel? How
is it that when a steady negative voltage is ap-
plied to the grid, the grid voltage is neverthe-
less fluctuating ? In what way would you
clean the contact studs of an amplifying tube?
In certain types of equipment the photoelec-
tric cell amplifying tubes are held in suspen-
sion by springs. Why is this and what pre-
cautions are necessary?
WELL, gentlemen, out of 642 answers
to this question I am able to pro-
nounce only four as worthy of being
passed. Those four were prepared by
Gayle Grubauch, Frank Dudiak, Karl
Friedrich and G. T. Baldy. If the makeup
chap over in Chicago will give us sufficient
space I will print three of the answers.
First, Karl Friedrich says:
“In aswer to Question 42, will say that
amplifying tubes may' be connected in a
number of different ways. If you refer to
the tube as a whole there is the cascade
connection, the parallel connection and the
push-pull connection. If you refer to the
filaments only, then there is a choice be-
tween the parallel and series connection.
“There are two voltages applied to the
grid of an amplifying tube. The steady
negative voltage supplied by a C battery or
substitute, and the fluctuating voltage sup-
plied by the signal we wish to amplify.
The result is a fluctuating voltage. The
studs of amplifying tubes may be cleaned
with an eraser. In some types of equip-
ment the tubes are mounted in spring
suspension cradles in order to prevent me-
chanical vibrations from being picked up
by the tubes and amplified through the
horns. In this type of equipment it is
necessary to see that the cradle swings free
and does not come into contact with any
part of the projector or other object that
has any tendency to vibrate.”
That, I believe you must all agree, is
both concise and comprehensive as an an-
swer. Brother Friedrich evidently knows
his amplification onions pretty well. My
compliments.
Next we will listen to Brother Dudiak —
no, I think I will conserve space by quoting
only one section of it, as follows:
“When a C battery is connected to the
grid circuit it gives a steady current to the
grid. This current must be fluctuated, how-
ever, so that it may be multiplied in the
vacuum tube. This is accomplished by the
input wire being connected to one side of
the battery and the current leaves the bat-
tery through the negative terminal into the
grid. Now, since the current in the input
wire is vibratory, it will cause the battery
current to flucuate accordingly. That’s the
whole thing in a nutshell.”
And now, thirdly and lastly, we lend ear
to G. T. Baldy, who lives and works up
Canada way. He says:
“As it would not be practicable to secure
all the required amplification from a single
tube, tubes are connected in series to se-
cure increased power by steps, the plate
output of one tube going to the grid of tl
next, through suitable connections. [I
“connections” a transformer or condens
is meant, I assume. Anyhow, one or tl
other (or is it both?) are used. — F. H. E
Two tubes in parallel are used in the la |
stage of amplification before the pow 1
finally reaches the horns or loud speakei |
[This is so that more power may be ha j
died without overloading. — F. H. R.]
“Although a steady voltage is applied 1
battery C to the grid, the current reach.ii'
it from the input circuit [photoelectric cel
is vibratory, representing as it does tl
voice, music or what-not. This additic
causes the entire grid current to vibral I
[That is not exactly correct because r
“current” reaches the grid from the C ba
tery. It is merely a voltage bias set up 1
the connection. — F. H. R.[
“The contacts on amplifying tube stui
must never be cleaned with anything but
rubber eraser.
“In some types of equipment the phot
electric cell amplifying tubes and their hou ■
ing are carried or suspended upon ligl
rather long coil springs. This is for tl
purpose of absorbing the vibration incide:
to the operation of the projector mecha
ism, such amplifiers being attached to tl
motion picture projector. This cradle mu
swing entirely free. If it touches the pr
jector, no matter how slightly, then tl
vibration will be picked up and heard in tl
sound.”
WIDE FILM CHARACTERISTICS
A DENVER exhibitor writes in to say,
T*- “I have been told that the wide film
picture is stereoscopic. Will you be good
enough to advise me as to whether or not
this is true? Will a theatre which is rather
long and narrow be able to use wide film?
Will not the having of so much film in or
on a projector largely increase the fire
hazard ?”
Any fire which might occur would have
double the amount of film to feed upon.
However, even so I regard that of small
importance. If projection rooms are prop-
erly constructed and the port shutters prop-
erly hung and fused, audiences need never
know there is a projection room fire in
progress. I do think, however, that it may
be well to run a vent pipe from the upper
magazine of wide film projectors to the
open air, so arranged that it will be opened
only in case of fire — opened automatically,
of course.
Although no stereoscopic camera is used,
it seems to be a fact that there is some
apparent stereoscopic effect in the wide film
screen image. Just why this is so I don’t
know, nor is the effect very pronounced.
As to a long, narrow theatre using wide
film, that depends upon just what width
“narrow” may mean. It is impossible to
say now what may ultimately be considered
the minimum wide film screen image per-
missible.
Many have also asked about the speed
of projection of wide film. I have delayed
answering these inquiries because I was
advised there was to be an increase, but
just what it was to be I was unable to a
certain with any degree of certainty. Tl
speed of Grandeur has been 20 pictures p.
second. I was authoratively advised th
this is to be changed to 24. However,
must be remembered that because of tl
fact that each picture is higher, more wic
film passes a given point at any projectic
speed, as counted in pictures per secon
than would pass with 35-mm. film. Tl
increase is as 90 feet and 112 3/10 — that
to say, with a speed of 90 feet of 35-mr
film per minute, 90 feet of film passes pi
minute, but if the same number of framt
were projected per second with wide fib
112 3/10 feet of film would pass per minut
Sound men tell me that this acceleration i <
speed gives better results in recording tl
high frequencies in sound.
MOTION PICTURE SOUND RECORDING
June 7, 1930
EXHIBITORS HERALD-WORLD
93
By Western Electric Method
DR. DONALD MACKENZIE*
THE object of all recording is to furnish
a sound which would be indistinguishable
irom the sound one would get from the real
source if it were there. At best, it will be
no better than direct transmission from the
microphone which picked it up in the set, out
to the horn which reproduces it in the theatre.
From the point at which the recording device
comes in, to the point where the photocell fur-
nishes current for the amplifier, we have done
nothing but introduce a delay circuit to stop
the currents coming from the microphones and
store them up until we want them to actuate
a loud speaker. You will see that the per-
manent record will be nothing more than a
delay circuit. The effort to give a complete
illusion, then, is dependent upon the success
of the transmission line and it is affected with
all of the disadvantages of listening with one
ear (one microphone) whereas you have two
ears. The acoustical conditions which are
favorable and give a fair illusion are discussed
by Mr. Maxfield.
The recording method I wish to describe
is used in the Western Electric system, and
k [depends upon the light valve to affect modula-
tion of the light on the sound negative.
The Photophone method described by Mr.
IjTownsend is a variable area method. The
method Mr. Hansen described is a variable
density method, and I am about to discuss an-
other variable density method. In Mr. Han-
sen’s device we have a light source, whose
D C C'
FIGURE 1
intensity is varied, shining on the film through
a slit of fixed width. The factors of intensity
and time constitute the exposure and one or
the other is varied. In the Fox device, the
intensity is varied and the time of exposure
is constant. In the light valve shown in
Fig. 1, you have a shutter opening and closing.
That shutter is focussed on the film to form
a line J4 mil wide when undisturbed and vary-
ing from zero to twice its normal width. The
intensity of the light is unchanged. A fixed
source of light shines upon a loop, the sides
of which open and close and the width of
the image as it varies from zero to one mil
varies the time it takes for the film to pass
the exposure point.
Fig. 1 shows a photograph of the light valve,
invented in 1922 by E. C. Wente of the Bell
Telephone Laboratories. Essentially, it con-
sists of a loop of duralumin tape suspended
in a plane at right angles to a magnetic field.
The tape, 6 mils wide and 0.5 mil thick, is
secured to windlasses A and A1 and stretched
tight by the spring held pulley B. At points
C and C1 insulated pincers confine the central
portions of the tape between windlasses and
pulley to form a slit 1 mil wide. Supporting
this loop and adjusting devices is a slab of
metal with central elevation D, which consti-
tutes the armature of an electromagnet. The
central portions of the loop are supported on
insulating bridges to lie 3 mils above the
face of D ; here the sides of the loop are cen-
*Technical Service Engineer, Electrical Research
Products, Inc. Fourteenth paper of Technical Digest.
FIGURE 3
tered over a tapered slot, 8 mils wide by 256
mils long in this plane, opening to 204 mils by
256 mils at the outside face of the armature.
Viewed against the light, the valve appears as
a slit 1 mil by 256 mils.
The electromagnet core has a similar eleva-
tion opposing D across an air gap of 8 mils
which closes to 7 mils when the magnet is
energized from a 12 volt battery. A tapered
slot in the magnet core begins 8 mils wide
by 256 mils long and opens with the same
taper as the slot in the armature. When the
assembly of magnet and armature is complete,
the valve constitutes a slit 1 mil by 256 mils,
its sides lying in a plane at right angles to the
lines of force and approximately centered in
the air gap. The windlasses A and A1, one
of which is grounded, are connected to the
output terminals of the recording amplifier.
If the magnet is energized and the amplifier
supplies current from an oscillator, the dura-
lumin loop opens and closes in accordance with
the current alterations. Length and tension
of the vibrating part are so chosen that its
resonance is at 8500 cycles which puts it out
of range of the conspicuous cycles in speech
and music.
A
If this appliance is interposed between a
light source and a photographic film we have
a camera shutter of unconventional design.
Fig. 2 shows a diagram of the optical system
for studio recording. At the left is a light
source, a ribbon filament 18 ampere projection
lamp, which is focussed on the plane of the
valve. The light passed by the valve is then
focussed with a 2 to 1 reduction on the photo-
graphic film at the right. A simple achromat
is used to form the image of the filament at
the valve plane, but a more complicated lens,
designed to exacting specifications by Bausch
and Lomb, is required for focussing the valve
on the film. The undisturbed valve opening
appears on the film as a line J4 mil by 12S
mils, its length at right angles to the direc-
tion of film travel. The width of this line
varies with the sound currents supplied to the
valve, so that the film receives a varying ex-
posure: light of fixed specific intensity through
a varying slight. (See Fig. 6.)
Both the aeo light and the light-valve result
in variable density records, and the transmis-
sion of the positive print at every point should
be proportional to the exposure of the negative
at the corresponding point. If that can be
accomplished, then we deliver to the photo-
electric cell a light the same as it would re-
ceive had there been no record interposed.
Fig. 3 shows a studio recording machine
with the door of the exposure chamber open.
In this machine the film travels at 90 feet
per minute, and the sound track is made at
the edge away from the observer. The line
of light, the image of the valve, overruns the
perforations by 6 mils, extending toward the
center of the film 122 mils inside of the per-
foration line. The right-hand sprocket serves
to draw film from the feed magazine above
and to feed it to the take-up magazine below;
this sprocket is driven from the motor shaft
through a worm and worm-wheel. The left-
hand sprocket engages 20 perforations and is
driven through a mechanical filter from a
worm and worm-wheel similar to that driving
the feed sprocket. The mechanical filter en-
forces uniform angular velocity of the left-
hand sprocket which carries the film past the
line of exposure : the focussed image of the
valve. Balancing of the flywheel which forms
part of this mechanical filter holds the angular
velocity constant to one-tenth of one per cent,
despite the imperfections of the driving gears.
In Fig. 3 the photograph shows a photo-
electric cell mounted inside the left-hand
sprocket, which carries the film past the line
of exposure. Fresh film transmits some 4 per
cent of the light falling on it, and modula-
tion of this light during the record is appre-
ciated by the cell inside the sprocket. This
cell is connected to a preliminary amplifier
PLANE Of
RIBBONS
(O.OOI 'X 0.,
k SUT
I (0-0005X0120*)
0 -
Cens system
FIGURE 2
mounted below the exposure chamber, and
with suitable further amplification the oper-
ator may hear from the loud speaker the
record as it is actually being shot on the film.
Full modulation of the valve implies complete
closing of the slit by one side of the wave
of current; this modulation should not be ex-
ceeded or photographic overload will abound.
Fig. 4 is a skeleton diagram of the studio
recording channel, showing the recording
amplifiers and the direct and photocell moni-
toring circuits.
It is my purpose here to describe the pro-
cedure necessary to render the film as nearly
perfect as possible, and produce a satisfactory
delay circuit. We ask of the film or any other
recording device that it should take the cur-
rent fed to it and reproduce that without dis-
tortion. By that is meant that all of the cur-
V O C A IL I TE
Sonimd Screen
BRILLIANT PICTURES — PERFECT SOUND
Clear, realistic pictures — Freedom from eye-strain
— Natural tone quality — All these are essential to
hold your patronage and are assured by Vocalite
Sound Screen.
THE BEST BY SCIENTIFIC TEST
Descriptive Literature on Application
BEADED SCREEN CORP
448 WEST 37T" STRftT NY.
RO OSE VE l_T,
4EW YOB.K
94
I X H I B ITO RS HERALD-WORLD
June 7, I93(
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e limiting MAXIMUM GAIN CONDITION
REFERENCE LEVEL
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FIGURE 4
rents which come up should be reproduced
without omission and without changing the
relative proportions of the currents, that no
other currents due to distortion of wave shape,
no frequencies other than those in the original
sound source should appear in the reproduced
record, and there should be no static or noise
- — ground noise on the film or surface noise on
the disc.
At the microphone you pick up whatever
noise there is on the set in addition to the
signal. If the cameras are noisy, if the popu-
lation on the set is noisy, such noises will ap-
pear as contributing to the ground noise
although they are not due to the recording
itself. There is some noise in amplification
and often some cross-talk due to pick-up from
neighboring circuits ; this may be called sys-
tem noise. Set noise is the most important,
and system noise may be reduced to nearly
nothing by careful maintenance. The noise
from the film when carefully processed is small
in comparison to the others I have mentioned.
A
Obviously some sounds will be recorded but
lost in the ground noise of the system and
film. There will be other sounds which will
overload the valve. How wide a difference in
level can be recorded and reproduced without
distortion on the one hand and without being
lost in the ground noise on the other? As
a matter of fact, under experimental condi-
tions with everything in our favor, records
were made in 1925 at the Bell Telephone
Laboratories, of the Capitol Theatre Orches-
tra in New York with a range of 60 d.b. be-
tween the loudest peak and the ground noise.
In that case the theatre noise itself deter-
mined the lower level. Sixty decibels is a
much narrower range than you can hear be-
tween the threshold of audibility and the
threshold of feeling. But the noise heard by
the audience is never zero because the noises
in the theatre — the ventilating system, the
breathing and involuntary shifting of the
audience — are always well above the threshold.
If you were able to record in every case a
range of 60 decibels you would satisfy almost
all requirements of recording. We do not
record that except under the most favorable
circumstances so far, but we can claim that
the range of 40 decibels is commercially to
be expected for careful work between the
overloading signal and the ground noise. 40
decibels between the ground noise and the
overloading signal means you can easily re-
cord the range of 30 decibels between for-
tissimo and pianissimo and keep the pianissimo
free from noise. That is the range between
a whisper and a yell.
The success of our efforts to reduce the
ground noise due to the film record itself, is
dependent upon our preventing parasite modu-
lation of exposure, such as would be caused by
light reflected from the sprocket teeth which
move the film past the exposure line, and in
avoiding local variations in density of the
negative or of the positive print, due to ir-
regular development or to contamination of
the developer, as well as possible variations
in the film stock itself. With careful proces-
sing and care in protection of the negative
exposure, the film’s contribution to the ground
noise can be kept below the other sources of
undesired noise, namely, system and set noises.
The film technician is called on to provide
suitable negative exposure and positive timing
and appropriate development of the negative
and the positive so that the negative exposure
as it varies from moment to moment shall
appear as a positive transmission similarly
varying. In other words, the contrasts of the
negative exposure must be faithfully repro-
duced as contrasts of positive transmission.
To accomplish this, we go back to the work
of Hurter and Driffield, who forty years ago
established the requirements.
A
Hurter and Driffield showed that every
photographic emulsion may be described by
a characteristic curve, known since their work
as the H and D curve. It is convenient to
plot the data in logarithmic terms to show the
relation between the exposure and the result-
ing photographic effect. We choose the
logarithm of the exposure, measured in meter-
candle-seconds or in any other convenient
units of light energy, and plot the logarithms
of successive exposures against the resulting
densities. Photographic density is defined as
the logarithm of the opacity. Opacity itself
is the reciprocal of the transmission, which is
the ratio of the amount of light transmitted
by a piece of developed exposure to that which
falls upon it. We shall for the present avoid
the troublesome technicalities of specular and
diffuse densities, and consider that satisfactory
measurements have been made of the exposure
and of the density resulting.
If a series of graded exposures are made
on a series of areas of a photographic film,
and a curve plotted between the logarithms of
exposures as abscissas and the developed den
sities as ordinates, we find the underexposuri
region represented by a portion of the curvi
concave upward, followed by a straight por
tion corresponding to the region of correc
exposure, and finally the overexposure whicl
appears as a curve concave downward. Thi
slope of the straight line portion is determined
for any particular type of emulsion, by thi
development — this slope is called gamma am,
defines contrast. Fig. 5 exhibits an H and I
curve obtained from Eastman positive film.
Curves of this kind are obtained for thi
emulsions for the negative sound record am
for the positive prints, for various develop
ments. It is thus possible to determine wha
development to give for any desired contrast
Hurter and Driffield showed that perfec
reproduction in the positive of the contrast:
of the negative exposure can be had only i
we arrange to confine the exposures on botl
the negative and print to the the straight lim
portion, and furthermore arrange the develop
ment of both films so that the contrasts an
reciprocal. It can be demonstrated that if thi
exposures are restricted to the correct expo
sure regions, and if the gammas of develop
ment are made to have reciprocal values, thi
variations in the negative exposure are prop
erly reproduced as variations of positivi
transmission.
It is to be emphasized that the photo
graphic problem of sound differs from tha
of the picture. The sound record require:
exact contrast reproduction, whereas the pic
ture may call for an enhancement of thi
brightness values of the scene photographed
For this reason it is an advantage to mak
sound and picture negatives on separate films
The picture negative can then be developet
as desired and the sound negative can bi
given the treatment which insures a negativ:
gamma the reciprocal of that of the releasi
print development.
Then it must be pointed out that the ordi
nary methods of sensitometry which are use<
to determine the contrast factors (gammas'
of development require some correction t(
take into account the difference between ex
posures in the sound recording machine
which exposes an element of the film for ;
very short time to a very bright light, anc
those usually made in sensitometry; further
account must be taken of the conditions oi
reproduction, involving the manner in whicl
the reproducing light is focussed on the filrr
Better Sound Reproduction
I (i no 7, 1930 EXHIBITORS HERALD-WORLD 95
02 04 06 0.6 IO 1.2 1.4 10 10 20 2.2
RELATIVE LOG E
FIGURE 5
nd the electrical circuit connecting the photo-
ell to its amplifier.
The lamp current to be used in the record-
lg machine must be determined by test, in
rder to produce in the film an exposure for
le undisturbed light valve such that doubling
lis exposure when the valve is open to double
idth (full modulation) shall be just clear of
iverexposure for the emulsion used and for
le development it is decided to give the nega-
ve sound record. Unmodulated tracks should
b made with various lamp currents, devel-
ped all to the chosen contrast and that cur-
:nt determined which results in the density
aown on the curve of Fig. 5 corresponding
) the ideal negative exposure.
A
1 From investigations made for the purpose,
I is possible to tabulate appropriate pairs of
alues of positive and negative gammas and
(ppropriate densities for the unmodulated
racks. The H and D curves are to be ob-
kined from sensitometer strips prepared in
lie usual way, and these densities are to be
leasured diffusely. For example if the prac-
Ijce of the release print development involves
positive gamma of 1.75, the proper negative
iamma for the sound record is 0.6 and the
roper density of the unmodulated negative
•ack is 0.6 referred to the fog density. A
density of 0.5 is satisfactory for the unmodu-
ited positive track. These values are accu-
rate for Eastman positive film and are sub-
antially so for the other positive stocks
hich might be used in recording and in
jrinting.
[To be continued next week]
MOTION PICTURE SOUND RECORDING, by
r. Donald MacKenzie. Paper based upon lecture-
'emonstration in Sckool in Fundamentals of Sound
\ecording and Reproduction, conducted by the
I cademv of Motion Picture Arts and Sciences, Holly-
'ood, 1929. (R-5-Mk.)
On this page are pictured the interiors of two theatres which have been
awarded the Heraed-World plaque for better sound reproduction.
These pictures are published so that some conception may be had of the
treatment of walls in those houses having good sound reception.
Above is the New Orpheum theatre in Ada, Minn., while below is the
Idylhour in Greeley, Nebr.
The Committee on Awards invites theatre owners, exchange managers and
others concerned with the motion picture business to call to its attention
theatres which should he considered for this Award.
Consolidated
Film Builds New
Laboratories
New laboratories to cost a million are
sing put up by Consolidated Film Indus-
ies, Inc., with “Safety First” as an em-
hasized policy in construction, for the
rotection both of the thousands of em-
loyees of the company and of the film in
Is hands.
Ground was broken recently, and with
ie final plans already indorsed, it is ex-
scted that the first units of the new labo-
itories will be in operation in the fall, the
ansfer of all work from the company’s
ther plants then being underway.
96
EXHIBITORS HERALD-WORLD
June 7, 1931
w
THE SHORT FEATURE
Pathe Completes Fourth of 52
Short Comedies in Eight Series
One-fourth of Pathe’s 52 short comedies for 1930-31 have been completed in
sound, dialog and music, in getting a running start on the short feature product,
which is t,o be released under eight different brands, with John C. Flinn hav-
ing direction of the expanded schedule and Bill Woolfenden supervising.
In announcing the program to the sales
conventions, E. B. Derr, executive vice
president in charge of production, called
attention to the fact that five directors and
eight writers are busy on the short product.
The directors are Wallace Fox, Robert
DeLacy, Monte Carter, Frank Davis and
Fred Guiol. The writers are Betty Scott,
Hugh Cummings, Walter DeLeon, Luther
Yantis, J. Kiern Brennon, Dan Kussell, Sam
Lewis and Ray Hodgson.
Pathe will deliver six Checker Comedies
with a diversified content; six Manhattan
Comedies, with the more sophisticated
Broadway background; six Melody Come-
dies, in which girls, songs and dances will
intersperse comedy; six Campus Comedies,
with a collegiate atmosphere; six Rodeo
Comedies, in a Western background; six
Follies Comedies of various types; eight
Rainbow Comedies, designed for colorful
settings, and eight Whoopee Comedies,
dealing with the younger generation.
Among the song writers who are con-
tributing their work to these pictures are
Ted Snyder, Henry Sullivan, Abner Silver,
George Green, Mack Gordon and Mort
Harris.
Pathe has included, and says it intends
to include in future productions, wellknown
comedians in the 52 productions. The pic-
tures already finished are:
“Two Fresh Eggs,” a Folly comedy di-
rected by Monte Carter, with continuity by
Robert Fellows. The cast: A1 St. John,
Jimmy Aubrey, Helen Patterson, Ernest
Young and Billy Taft.
“Half Pint Polly,” a Rodeo comedy di-
rected by Robert DeLacy, story by Betty
Scott, dialogue by Hugh Cummings. Cast:
Tom Tyler, Mona Ray, Hank and Tom
MacFarlane, champion juvenile riders and
ropers of America; Marcia Manning,
Charles Clary, Bobby Dunn, Harry O’Con-
nor, A1 Smith and Bud Osborne.
“Hearts and Hoofs,” a Rodeo comedy
directed by Wallace Fox. Cast: Mona
Rico, Cornelius Keefe, Fred Warren,
George Rigas, Hector Sarno and Zoila
Conan.
“Live and Learn,” a Manhattan comedy
directed by Fred Guiol, story by Mo-nte
Carter. Cast: Gertrude Astor, Addie
McPhail, Ed Dearing, Maurice Black,
George Towne Hall and David Durand.
“America or Bust,” a Checker comedy
directed by Frank Davis, story by Paul
Gerard Smith, continuity by Hugh Cum-
mings. Cast: Daphne Pollard, Jimmy
Aubrey, Tempe Pigott, Lee Shumwav,
Buster Slavin, Bobby Dunn, Bobby Hale
and Norma Leslie.
“Ranch House Blues,” a Rodeo comedy
directed by Robert DeLacy, dialogue by
Hugh Cummings. Cast: Mildred Harris,
Don Douglas, Harry Woods, Nick Cogley,
Billie Burt, Empire Comedy Four and Tom
Mahoney.
“Carnival Revue,” a Whoopee comedy
directed by Wallace Fox, story by John
Cantwell. Cast: T. Roy Barnes, Ruth
Hiatt, Ray Hughes, Frank Sabini and
Eddie Clark.
“The Boss’s Orders,” a Folly comedy
directed by Monte Carter. Cast: Gene
Morgan, Arthur Hoyt, Addie McPhail,
Gertrude Astor, Dick Stewart, Ninette Faro
and Meeka Aldrich.
“Big Hearted,” a Checker comedy, di-
rected by Robert DeLacy. Cast: Harry
Gribbon, Vivian Oakland, Dorothy Gulliver,
Ray Hughes, Sammy Blum, Marcia Man-
ning, Dick Stuart, Fred Spenser, Myrna
Belzner, Bessie Hill.
“Swell People,” a Manhattan comedy
directed by Wallace Fox. Cast: Harry
Gribbon, Dot Farley, John Hyams, Leila
McIntyre, Marcia Manning.
“A Royal Flush,” a Manhattan comedy
directed by Frank Davis. Cast: Hugh
Allen, Norma Leslie, Ethel Davis, Bessie
Hill, Jimmy Aubrey, Vincent Barnett, Duke
Martin, William Von Brinken.
“Mind Your Own Business,” a Melody
comedy, directed by Monte Carter. Cast:
Robert Agnew, Dorothy Gulliver, John
Hyams, Mary Foy, William Eugene and
Guy Voyer.
“The Beauties,” a Rainbow comedy di-
rected by Frank Davis. Cast: Ruth Hiatt,
Dick Stewart, Charles Kaley, Bessie Hill,
Harry Masters, Billie Gilbert and Muggins
Davies.
Pathe executives have assigned ace cam-
eramen and sound recorders to these pro-
ductions, all men who work on Pathe’s fea-
ture productions, including such cameramen
as John Mescall, Dave Abel, Dewey Wrig-
ley and Edward Snyder. First string sound
engineers also are used, including Charles
O’Laughlin, Ben Winkler, Charles Younger,
Cliff Stine, Ted Lester, D. A. Cutler, Homer
Ackerman and T. A. Carman.
“Strange as It Seems ’
Is Title of New Series
Universal Color Shorts
“Strange as It Seems,” the cartoon series
by John Hix, which appears in numerous
newspapers throughout the United States, will
be put into picturized form by Universal.
There will be thirteen one reelers in the Hix
series and they will all be filmed in color.
Newspictures
HEARST METROTONE NEWS No. 269.— Ne
mooring gear for sky liners is tried out by tl
Los Angeles' — Poor little lambs lose mammas
roundup season opens in Oregon — Thirty-five tho
sand East Side youngsters hold May party
Central Park with Sheriff Farley as host — Senate
Hiram Johnson attacks naval pact — Senoritas t
their stuff in Havana — New “Steve Brodie” div
155 feet off Brooklyn, Bridge.
HEARST METROTONE NEWS NO. 270— Gi
Sonnenberg, wrestling champ, defeats Diglan
Frenchman, but only after getting rough treatmei
— Jumping frogs recall days of ’49 when quail
sport made famous by Mark Twain is revived lil
Calavera County, Cal. — Here’s the proper cou
dress, as shown by official wardrobe maker in Lo:
don — “Red’’ Cagle, famous gridiron star ruled oi
of West Point when marriage is disclosed, gets jc
on New York Journal staff — Mussolini rouses Fascii
hosts to fighting frenzy in address at Florenc
Italy.
KINOGRAMS No. 5608. — Sikhs of India make b
demonstration at Lahore in “All India” processic
of volunteers — Bert White leaps from plane fii
miles in air — Oldtime craft find new refuge i:!|
Wayside Colony at Long Beach, Cal. — Three-mi
bridge costing seven millions, links east and we
at Vicksburg, Miss. — U. S. honors navy airmc
who hopped ocean eleven years ago in NC-4-
Michele LaSpina, 82, models likeness of Garibal
100 times lifesize — Two hundred yards in 12 2,
seconds is whippet record in sand speedway race-
Solemn mass of Eucharistic Congress is held
ruins of Carthage, Africa.
KINOGRAMS NO. 5609 — Royalty of Sweden attem
exhibition of ultra-modernistic in applied art
Stockholm — Tiny planes of boys amazingly like re
thing and fly, too — Brother Raymond Duncan g0‘
salt-hunting in New York to emulate Gandhi ar
India’s salt strike — London’s sun-bathing society
busy seeking health despite cold — James Brow
miner, and his wife move into Holyrood Palace
Edinburgh when he’s made lord high commission
— Tiniest of planes, only four feet high, flies
Brooklands, England — Drivers and starter are :
monkeys in this race at Venice, Cal. — Mussolini d
lies enemies in address to 200,000 in Florenc
1 taly.
UNIVERSAL NEWSPAPER NEWSREEL No. 42- J
San Francisco wins in gorgeous annual Festival
Roses — Inspect rock salt mining 2,000 feet dov
for cave-in danger — Student nurses get covet
diplomas in colorful ceremony at Presbyteri;
Hospital in New York — Mongolians worship hu
silken Buddha in rare mystic rites at Kumbui
Tibet — Braw Laddies meet in opening games
Braemar, Scotland — “Devil dancer” at Madr;
India, dives through hoop with only inch to spare
Plane hooks on to airship in review of fleet 1
President Hoover.
UNIVERSAL NEWSPAPER NEWSREEL No. 43,
Colonial Guards of Virginia escort Lafayette’s b
scendants — Bert White unconscious 28 minutes
25,000-foot drop in parachute — Hero crew brings
rammed tanker after ocean crash — Hot dogs
heard again when Coney Island opens — Sikhs vo
support for Ghandi cause at annual conference
Daring girls defy gravity in thrilling skyscrap
feats — Army blimp drags aquaplane riders in ni
speed thrill.
PATHE SOUND NEWS No. 45.— Tiny speedbot
stage thrilling regatta — Men of Dartmouth d'
bobbed breeches for freedom of the knees — E
Doughnut and Coffee group of Salvation Arr
celebrates fiftieth anniversary — Young Savoya
giant 8 feet tall and weighing 414 pounds is work
greatest — Charming girls show dances of Old Ca
fornia — President inspects America’s sea and ;
forces.
PARAMOUNT NEWS NO. 87— Junkers D-20<
world’s largest landplane and 150 feet from tip
tip, takes off for Berlin from Dessati, Germany
U. S. Coast Guard cutter sets out on hunt f
icebergs in steamer lanes of north Atlantic
American Gold Star Mothers in France — Two the
sand cops in Berlin go into strenuous school tra
ing — Dogdom’s fleetest vie in whippet race — Mo<
of proposed dirigible embodies triplane features
California fairest join in Festival of the Roses
Chinese oarsmen race in “dragon boats” — Came;
man takes ride to film steeplejacks 550 feet abo
streets of Blackpool, England.
line 7, 1930 EXHIBITORS HERALD-WORLD
1
[
BSH
l
THE 1
fHEATRE
> fishpond in Lobby Is a Great Idea in Anghng
For Prize Catch at Box Office
This lobby display “caused much comment among patrons and community merchants ,”
writes M. E. Rosenberg, maiuiger of the Ditnond theatre at Oakland, Cal., one of the
Golden State circuit houses. Rosenberg says: “The bathtub, tile effect background,
pedestal, basin, water heater and lifelike beaverboard figure were furnished by the local
plumbing house. The local radio dealers hooked up a loudspeaker, concealed behind the
background, and operated from the manager s office by using a portable victrola and
another radio set for amplification. The record, ‘Singin’ in the Bathtub ,’ was played and
the illusion of the figure singing was maintained. One of the big laughs came in the fact
that a male voice teas doing the singing while a female figure adorned the tub.”
HO ever heard of placing a fish-
pond in the center of a theatre
ibby? Well, folks, if you never had
; Sefore, you’re going to now, just as
id the residents of St. Petersburg,
la., when Walter Morris, manager of
le Florida theatre, went into action.
You remember Morris, who, while at West
aim Beach, Fla., was one of the original
testers of The HOE Club. We wondered
ist what had become of him, until we re-
vived his letter telling of his transfer. Well,
[orris is still hitting .600 in the exploitation
[ague.
t When “The Big Pond,” starring Maurice
hevalier, was booked into the Florida, Mor-
s saw a chance for some special stuff.
Fishpond Placed in Lobby
Ten days in advance of the picture he
ad an attractive miniature “pond” placed in
le lobby, with spotlights trained upon it.
Vithin the pond were fishing weights, with
eyes” at both ends, one for a number tag,
le other to be hooked by the fisherman.
Small fishing rods were placed around the
ool for the use of patrons who wanted to
et in on the fun. Cards set up around the
pbby stated, “Win or lose, see Maurice Che-
alier in ‘The Big Pond,’ starting Tuesday,
ish for a pass.”
A list of those who were sufficiently handy
/ith the fishpoles to snare one or the finny
oik with a tag was posted.
Good for Any Picture
Isn’t that a regular exploitation idea, peo-
' le? It is, and while it is particularly adapted
p the picture of the title represented by the
shpond, it occurs to you, of course, that it
an be used for almost any picture, with just
twist of words.
That wasn’t the only one Morris had up his
leeve. A large map figured in the other
tunt. The map, obtained through the co-
operation of Postal Telegraph, became the
enterpiece for this idea. That Atlantic ocean
ras labeled “The Big Pond.” From Venice,
’aris, New York and Cleveland hung small
ibbons that were fastened to little cards
eading “He met her here,” “He wooed her
lere,” “He slaved for her here,” and “They
pent their honeymoon here.”
The presence of the large map in the lobby
yas something unusual in the first place, and
he cards and ribbons aroused curiosity, just
s did the fishpond, and Morris tells us that
t no time were there less than ten individuals
eying their Ike Walton propensities in the
ither stunt.
Dance and Tea Popular
Cutout heads of Chevalier were hung about
he marquise as a part of the “paper work”
or the picture.
And another thing. One custom that has
been adopted by the management of the
Florida is to have a Friday night dance and
Saturday afternoon tea. Both these events
draw well, and they all help to cement good-
will.
Then there is the exploitation for “The
Tex?n,” which Morris casually mentions but
which went over with a bang.
Two thousand heralds were distributed.
One thousand of them went out over the busi-
ness section by plane on the Saturday after-
noon before the opening Sunday. The other
thousand were distributed via the theatre
lobby, in cars in the parks, and by being
tacked upon telephone posts. There was no
cost for the distribution of any of these
heralds.
You gather from the foregoing that we
think of a lot of these stunts of Morris. We
do, and what’s more, we’re just as positive
that you agree with us.
Extra Phone Girls Tell
Public; So Does Banner
A whirlwind campaign was put over at the
Greater New Majestic theatre, San Antonio,
by acting manager John H. Thoma, who is
also resident manager of the Majestic in
Dallas.
Last week Thoma had a huge banner
streamer put out in front of the theatre and
he employed five extra telephone girls to help
sell the “Arizona Kid” to the public via the
telephone. He also roped them in by putting
out 50,000 heralds. Thoma says he has been
getting marked results with similar exploita-
tion stunts at his Dallas Majestic. He had a
special built-in poster panel front all in water
colors.
Thoma this week is staging a midnight
premiere to Ircnefit storm sufferers.
98
EXHIBITORS HERALD-WORLD
June 7, lS|i
Campaign for “All Quiet on the Wester
This is the second of two groups of
newspaper ad campaigns presented
through the courtesy of the Fox West
Coast advertising department, of which
Frank Whitbeck is advertising director.
In the last issue was published a similar
campaign on the world premiere of the
“King of Jazz ” at the Criterion in Los
Angeles.
The campaign for the opening of Uni-
versal’s, “All Quiet on the Western Front,”
at the Carthay Circle theatre in Los Angeles,
was, as you can undoubtedly see, similar in
almost every detail except that of subject
matter. The Black and White makes effect,
and the method of treatment is essentially
the same. The difference is the type of
theme with which they had to deal, being
almost diametrically opposed to that of the
“King of Jazz.”
This newspaper ad layout ran for ten
days, the ad size increasing with each suc-
ceeding issue. As before, the thing that
one notices first about the tiny ad, captioned
First Day, is the fact that “All Quiet on the
Western Front” is in town, or will be soon,
and then you look carefully and ascertain
at which theatre it will be shown. And thus
the ads keep getting larger, until it comes
to the day before the opening. Unfortu-
nately, in order to accomplish some sort 1
symmetrical spread for this series of ten t
it was necessary to shift ads eight and nl
from their sequence, so that you will y|
find nine where eight should be, and . hti
SHE
HUNGERED
FOR BREAD
HE...
FOR THE LOVE
OFAWOMAN!
Three years of fighting
of the trenches
FIRST DAY
To youth it was an etern
ity. he had forgotten wo
men. .the touch of flesh.,
the thrill it gives
His heart hungered . . . anc
hers answered what il
they never saw each othei
again . . what if she was ar
enemy.
To him she meant love
to her . he meant a man
The picture of a stirl
after months of fishtins
...of suffering. ..hardship
...his mind raced back to
his village ... to girls he
had known. ..and loved!
Mon. April 21
CARTHAY
CIRCLE
Women...how he longed
for their society ... for
their close embrace...
for their affection ... to-
morrow he may die...
tonight he wanted...
love . . .
THIRD DAY
FIFTH DAY
SEVENTH DAY
Ine 7, 1930
EXHIBITORS HERALD-WORLD
99
Ton I/' at L. A.
re nine should be. But they are cap-
ed so that you may not mistake the se-
ttee if you will but notice,
he size of the ads throughout, except
ten, was consistent as far as width goes,
varied considerably in length, as you
; judge from the reductions. However,
; was about twice as wide as the rest, and
h shorter than nine, which accounts for
i discrepancy in the laying out of these
i pages-
Quiet on the
Western Front
speaks for a generation • • •
that generation of youth who
came to age in the ipringtime
of their life • • •
Its greatest virtues are truth
• • • honesty • • • grim reality • • •
sincerity of purpose - • - the
attributes of all truly fine
screen daiiicr that have gone
before I
LlVE with there lowly soldiers
blood brothers - - - laugh with
them • • • in the few moments
that they know laughter • - •
live with them • • • as they
lived • ■ • on the western frontl
As a novel - the best seller
• • - translated Into every lan-
guage - - • millions of copies
have been sold • • • and read • • ■
Today • • two years later • • •
still the most discussed story
and still • • • the best seller I
Woods of name ■ • • ringing
true • • • bitterly beautiful • • •
characters that lived and tuf-
fered - - laughed for a day
and passed on • - - in the
trenches • • • behind the lines
•at home -In love • • • here
• • • and only here - Is the
story of the lowly soldierl
HERE is a drama you’ll nev-
er forget • • • because • • • you’ll
never want to I
An epic - - If there ever was
one -a glorious • ■ • master-
ful achievement • ■ • a cast
beyond compare • • • Inspired
direction • - - a production
that defies description!
A world premier on Monday.
April 21 • • • then • • • as thun-
derout at the gum on the weit-
ern front • • • talvoi of prai«e
• • • glorification ■ • • will tweep
the world I
Seati are now telling • • •
urge you to tecure youn
we
A
UNIVERSAL
PICTURE
-ife:
omuy
Seats now selling- ORegon 1104-Owl Drug 6’-" Bdwy
EIGHTH DAY
Pierong Went West
With Meeker — Not
Ezra’s First Trip
Harry W. Pierong, now manager of the
Post Street theatre in Spokane, and for the
last seven years general manager of the
Pantages, is found to be a man of few words
but of many accomplishments in the theatrical
world.
Harry says he came to the great Pacific
Northwest with Ezra Meeker, the country’s
greatest trail blazer who died recently at the
age of 98 years. However, Pierong confesses
— reluctantly — that it was not on Meeker’s
first trip.
Harry states that he got his first job through
a letter of recommendation to Mark Hanna,
written by President McKinley. The letter
hangs in Pierong’s office. He started his life
work as a civil engineer but the theatrical
business interfered. A friend in Cleveland,
who was putting on a big exposition in Chi-
cago, became ill and asked Pierong to look
after things. By the time the friend was able
to be about, Pierong was bound up in the
show business.
Pierong knows all the XYZ’s of vaudeville
and the ABC’s of pictures, and keeps up to
date on both. He was traveling manager for
the Orpheum in the days when a deluxe
Orpheum show was sent over the entire coun-
try as a musical comedy show might be. He
was managing the Portland Orpheum when
Sarah Bernhardt toured the country and per
instructions from the East he had to see that
her dressing room was redecorated, that a
carpet ran from her dressing room to the
stage ; that she had fresh flowers and fresh
fruit in her behind-the-scenes sanctorium every
day.
He was managing a Sullivan-Considine
house in Portland at the time Charlie Chap-
lin played his final vaudeville engagement and
departed to cast his lot with Hollywood.
And after that? Then came a change to Pan-
tages circuit — he managed Pantages’ Portland
house, spent two years in Los Angeles in the
general offices and then came to Spokane to
take over the Pantages house.
Flying Service, Theatre
And Newspaper in Triple
Airplane Essay Contest
The Lyric theatre, the Indianapolis Times
and the Curtiss- Wright Flying service spon-
sored a stunt that brought considerable busi-
ness to the theatre at least. In the first place
the paper ran a picture of an airplane. The
first task of the contestant was to name cor-
rectly the type and make of the plane. After
this he had to write an essay on “The Merits
of Aerial Trnsportation,” and send the com-
plete list of five planes, which were run in the
paper, to the contest editor. The Lyric theatre
donated twenty tickets to the winners, the air-
plane company five free plane rides.
During the week of the contest the theatre
showed a film called “Anywhere by Air,”
showing methods and styles of planes used at
various Curtiss-Wright schools in student
construction. The reel named and showed
many of the new model planes which were
pictured in the newspaper contest. Those who
desired to enter naturally went to the theatre
to see and become familiar with these new
and old types.
Lyric Fetes New Policy
The Lyric theatre at Indianapolis has just
celebrated, with marked success, the first an-
niversary of the new management, which has
introduced one of the city’s most popular
forms of amusement, a policy of Radio-Keith-
Orpheum vaudeville and Vitaphone and
Movietone feature pictures.
100
EXHIBITORS HERALD-WORLD
June 7, 19'
1
Toetal Telegraph
PHOTOGRAM
Universal Pictures
i SB CORPORATION
All quiet
jfj^ra WffTERN
9 tow Ptcupnc} Putt ix- Salabaa 6- Katz.
McVICKERi THEATER
tt^ePO/lAL TELEGRAPH PHOTOGRAM!
Postal Telegraph Photogram
“All Quiet on the
Western Front
War Reminiscences,
Stories. Plays
A List o I Books in
THE CHICAGO PUBLIC
LIBRARY
FORD— A M.n Could Si.-d Up.
FORD— TK« U.i Po.i
LEE— 'll . • C...I W..r
MOTTRAM — Sp.i.i.K F»n.
MOTTRAM — Silly. Four, Nii.rlyF.ul
“All Quier on the
Western Front”
From The Bool. Of The Same Name
NOW PLAYING
Me Vickers Theater
Chicago
Library
Entering Chicago's Loop with the mercury reading
86 degrees, Universal's “All Quiet on the Western
Front,” at McVickers theatre, started off with capacity
business that continued
the entire week and piled
up a gross that few pic-
tures have ever reached
at this theatre.
Charles Loewenberg,
publicity director of the
local Chicago Universal
office and the publicity
staff of Publix-Balaban &
Katz, staged a clever ex-
ploitation campaign in
advance of this produc-
tion that brought imme-
diate results. One hour
after the opening of Mc-
Vickers, which was 9
o’clock Wednesday morn-
ing, crowds lined the
sidewalk.
The outstanding stunts
consisted of a full win- Charles Loewenberg I
dow in the Boston store
on State street, 20,000
combination book markers and blotters at the Chi-
cago Public Library, SO Postal Telegraph windows
with a special 22x24 photograph card, a fifteen foot
compo-board replica of the book mounted on auto
truck used in loop prior and during first week of
picture. Various other tie-ups accounted for over
5,000 windows in and around Chicago.
HERSHEY’S OF COURSE!
The Actors In
“ALL QUIET WESTERN FRONT”
STARTING WEDNESDAY, MAY 21st
Publlx - Balaban (Bh Katz
McVICKERS THEATER
Ate Hershey Bars between scenes
l
NOW PLAYING
Pubtix - Balaban & Katz
M*VICKERS
OrCourse They’re Tempted!!
IT’S
OSCAR MAYER S
ALL QUIET
OTV THE
WESTERN FRONT
From The Book Of The Same Name
Hershey Chocolate Tieup
Oscar Mayer Sausage Tieup
Boston Store Window Display
Marquee and Compo Board on Truck
jjne 7, 1930 EXHIBITORS HERALD-WORLD 101
w
MUSIC AND TALENT
Earner Seeks Sherman, Clay Stores
‘Flesh, Blood”
Campaign Wins
Frisco Support
[cCrory Music Counters Leased
|By Producing Company — Ad-
ditional Stands to Be Taken
By W. S. RUSSELL
Warner Brothers is overlooking no
et in the exploitation field, or in the
eld of entertainment.
Latest in the company’s program is the
,irect tieup on music which, in this day
if sound, is of great importance.
The music counters in 25 of the 300 Me-
rely 5-10-15 cent stores have been leased by
Earners, with a possibility that additional
mnters will be taken on if sales warrant.
It is understood, also, that Warners is dick-
-ing with Sherman, Clay which operates some
DO stores on the West Coast. Sherman, Clay
> date has remained independent of film com-
anies, althougjb it has published some out-
anding songs.
Decidedly popular in the Sherman, Clay
library were “Diane,” “Charmaine” and “Wed-
ing of the Painted Doll.”
“Living Music” Campaign Success
SAN FRANCISCO, June 3.— Following
iveral weeks of planning by a committee
eaded by William M. Ringen of Sherman,
lay & Co., Living Music Day was celebrated
'ith 36 of the leading musical organizations
|f the city offering concerts in down-town
jtores. The day was set aside to boost “liv-
lg music” in competition with the “canned
msic,” said to have thrown so many musi-
ians out of work, and proved a remarkable
access.
Mayor James Rolph, Jr., issued a proclama-
lon urging the general observance of the day,
nd department store and specialty shop own-
rs cooperated by arranging for concerts in
leir places of business. The San Francisco
hronicle assisted in making the event a suc-
ess by bringing out an eight-page section
rofusely illustrated and filled with news of
>cal musical organizations.
Organized musicians frankly advised that
be day was intended to attract attention to
msic and increase the engagement of mem-
ers. The introduction of audien pictures has
irown many musicians out of employment and
: was the intention to present living music in
ontrast to that reproduced mechanically.
Seven local theatre orchestras took part in
he program of concerts, these, with their di-
ectors, being St. Francis theatre, Larie de
lJries; Casino, Joe Livingstone; Geary, J.
lAfharry Lewis ; El Capitan, Jay Brower; New
'illmore, Gyula Ormay; President, F. W.
>Varnke, and Paramount, Emil Stormer.
Harry Zimmerman
A modest young: organist that you never hear much
about because he never, when you talk to him, talks
about himself, is Harry Zimmerman. Harry until
recently was the featured organist at the Belmont
theatre at that time under the Radio Keith Orpheum
banner and had a nice following: when they decided
to discontinue the organ. Harry was then hired by
the Balaban and Katz organization to offer solos at
their State theatre and now that they have taken over
the management of the Belmont theatre again they
returned to its patrons its old favorite Harry Zim-
merman. Harry and Leonard Smith recently offered
a group of two piano numbers that received favorable
comment from the music critics at the organists
concert.
STAGE SHOWS
Chicago Oriental
Week Ending May 29
Paul Ash and his 4th Anniversary. And with that
brief sentence has been stated the what and where-
fore of a real, honest-to-goodness stage show. It
must have lasted well over an hour, but for some
reason it seemed much less than that, in fact, every-
one was surprised when the finale came, and dis-
appointed, too. But that doesn’t tell what it was all
about, bo, in a very feeble way, we’ll try to describe
it. The curtain raised, and in a very dim light,
Paul Small and A1 Kvale had an animated telephone
conversation, concerning the arrival of Paul Ash in
Chicago. A1 was talking to New York, and told
how much the Ash fans here wanted their old master
of ceremonies back again, and the New York end
of the wire said that he was on his way. arriving
soon. Suddenly a miniature train, the Paul Ash
special, made its appearance on the stage, a little
lighted train, and the call rang out “Cleveland,”
“Hammond,” and then bang-bang, “Chicago.” And
Paul stepped onto the stage. (Paul Ash and Paul
Small make this somewhat difficult to write, so if
you’re ever in doubt as to which Paul — well, we hope
you won’t be in doubt). The first number was a
pretty routine by the Lambert Ballet, after which
Ash’s orchestra played a medley, consisting of "I'm
Following You,” in which A1 Kvale and Vic Ince,
trumpeter extraordinary, played soloe. Then Ince
put over a number called "Vic’s Blues,” which would
nearly drive you crazy to listen to, and A1 Kvale
showed all the symptoms when Vic took some notes
and made them cut capers as no notes had ever cut
before. Joe Besser, gagger par excellence, made his
appearance, and through the able assistance of Ash,
kept the audience in hysterics. Funny is no name
for it. There are many acrobats, but the Melvin
Brothers gave a surprising demonstration of agility
and skill which was amazing. They received a big
hand. Anita Pierre, a charming little French lady,
sang "If I Had a Girl Like You” with the nicest
little accent you ever heard, ana Paul evidently en-
joyed the song she sang to him. A1 got rather in-
terested, and stole a march on Paul, but it all
ended happily. Joe Besser just couldn’t stay off the
stage, or away from anywhere, as a matter of fact,
and so throughout the presentation, you couldn’t be
surprised at what he might do. Then came a “Radio
Romance,” featuring Small and Anita Pierre, very
prettily done and well done. A mike was set up at
one side of the stage, and another on the other.
Small sang into one, and Anita sang into the other,
and jumbled up, in a most clever manner, the fol-
lowing songs: Hello, Baby,” “I’m Following You,”
“Singing in the Bathtub.” "If I Had a Talking Pic-
ture,” “I Love You So” and "A Little Kiss Each
Morning.” The Lambert Ballet then did what they
called a Tip Tap Toe dance, turning this way and
that, tapping on one side, and "toeing” on the
other, and their split costumes gave an impression
of two different groups. The orchestra cleverly
changed its time to conform with the tap and toe
dancing. Ash then announced Peggie Bernier, at
which there was deafening applause, and then who
should come out on the stage but the sweetest little
girl, known in real life as A1 Kvale, singing, “Give Me
a Little Kiss.” He was a riot, and carried his part off
to perfection. In the finale. Small sang “Happy
Days,” and the whole ensemble joined in the soirr.
The sets were pleasing, the sequence of acts well
chosen, and, as always, Paul A6h won all over again
the hearts of his followers here. Thus, the 4th
Anniversary of Ash marked another pleasant week
for Chicago theatregoers, and the crowds which filed
( Continued on page 102, column 2)
102
EXHIBITORS HERALD-WORLD
June 7, 1930
RUSSELL
Some of thite and last week’s news. . . . Here is
Good News of Good Times as the Daily News papers
say on the front page every day. Marty Stone has
just been given a contract that assures his engage-
ment at the Congress hotel for the Summer. . . .
Joe Kayser has just opened at the Navy Pier Ball-
room with an orchestra of eleven men. Dancing will
be in progress every evening except Monday during
the Summer. Their tunes will be broadcast over
WCFL. . . . Chick Castle was the master of cere-
monies at the Metro-Gold wyn-Mayer convention held
at the Drake Hotel last week. . . . An Organist
Concert was held at Orchestra Hall last week and
every music critic on the papers turned out for the
event and wrote favorably about it the next day.
Doc Webb rendered some classical numbers, glad to
see him become serious once in awhile. Sure you
know him. used to be at the Marshal Square theatre.
Leonard Smith and Harry Zimmerman offered some
concert number at two pianos that received very fa-
vorable mention from the critics. Leonard Smith is
solo organist at the Avalon theatre and Harry Zim-
merman has just returned to the Belmont theatre
under the Balaban and Katz banner. . . . Eddy
Hanson is still at the Century and Chauncy Haines
is at the Congress theatre. . . . Eddie Meikel is now
permanently at the Paradise organizing an organ
club. . . . Well it looks as though we will have com-
petition in Chicago yet with the announcement that
Warner Brothers are buying into Federal theatres
it looks good. That means about eight theatres and
six of them have stages large enough to produce
stage 6hows on. Though probably only four or pos-
sibly five would use flesh entertainment. . . . Louie
Lipstone had his picture in the paper the other day
in connection with the Atwater Kent Dealers Ama-
teur Singers contest broadcasted over WIBO. Bala-
ban and Katz will engage one and maybe two to
appear in their theatres. . . . Guy Lombardo and
his orchestra will soon broadcast over KYW a6 a
local link in a new commercial program to be
inaugurated Sunday nights by the NBC system. . . .
The Casa Granada, A1 Quadbach’s new garden on the
South Side will be opened June 12. . . . Charlie
Rose is the master of ceremonies at My Cellar. . . .
Warner Brothers will sure have enough plugs on
their songs when they complete arrangements with
the Columbia Broadcasting System whereby a weekly
radio program, known as “Hollywood Songs,” will
go on the air over 72 stations from coast to coast,
every Wednesday evening. Clarence Parrish tells me
this is the second important radio connection made
by Warner Brothers, the first being the arrangement
with the National Broadcasting Company for Satur-
day evening programs over a hook-up including 45
stations. . . . Here is something surprising, an or-
ganist gives the theatre manager two weeks’ notice,
this of course would have to be way down in New
Orleans. . . . Hettie Jacobs is the organist, at the
Orpheum theatre in that hot town. . . . Paul Spor
is the new master of ceremonies at the Paramount
in Seattle. He is using Verne Buck’s old title
"Prince of Pep." . . . Did you know Cornelius
Maffie who used to pound the ivories in the Chicago
theatre lobby is now located at the Paramount thea-
tre in Portland? . . . Well we’ll soon see Jack Lavin
in the building again, you know he’s due back from
Hollywood Thursday. . . . Paul Specht and his orches-
tra are now the attraction at the La Vietoire in
Atlantic City, N. J. . . . Sammy Krevoff, well known
for his original dance routines will be featured in
this week’s stage show at the Capitol theatre in
New York City. . . . When the new Pantages theatre
on Hollywood boulevard opens on June 4th, it will
present a special Fanchon and Marco Idea, featuring
the Sunkist Beauties as aerialists. Under the direc-
tion of Bob Matthews, the giris have become expert
trapeze performers and will finish their number by
the entire twelve doing a giant swing in unison.
. . . Slim Martin, well known Fanchon and Marco
musical director, will swing the baton and m. c.
the Ideas in the Pantages Hollywood house. . . .
Ward Perry, Chicago manager of Remiek Music cor-
poration is very much enthused over the two new
songs he is working on entitled “Absence Makes the
Heart Grow Fonder” and “I’m Need’in You,” by
Little Jack Little and Joe Young.
STAGE SHOWS
( Continued from page 101, column 3)
into the theatre, and waited to get in, reminded one
of the good old days. His popularity seems stronger
now than it ever was. You should have heard the
applause when Paul appeared on the stage. That’s
that, and now we’ll call this all. for if we went
at this the way we should like to, it would take
almost this whole section.
Minneapolis Minnesota
Week Ending May 22
‘‘Red Rhythm,” the presentation at the Minnesota
this week, proves that the Indian doesn’t take to
Publix showmanship any more kindly than he is re-
puted to the ennobling influences of civilization
and the white man. and it makes the poorest show
offered at this theatre in many weeks, largely
through the way Chief Shunatona and his Indian
Reservation Band have been smothered.
The show opens with the chief making his mem-
orable speech about the vanishing American and how
we are all brothers under the skin, while at the
back of the stage, a brother brave stands in statu-
esque relief against the moon. The dim lights become
brighter and the other members of the band are seen
below, almost pinched out by too much stage deco-
ration. They would have been far more effective
against a full stage with tepees, camp fires and
flowing water, 6uch as were seen when the band
was here about a year ago at the R K O-Orpheum.
Conducted by Chief Shunatona, who has replaced
“Zizz” Black for the week as master of ceremonies,
the band plays a few current compositions with a
degree of success, and then the Serova Beauties,
decked out in feathers from approximately 13 ostrich
farms, appear to stand around at strategic points
to contribute to the decorative effect.
Madie and Ray are dexterous with the ropes, and
Geraldine a limber, rubber boned contortionist dancer,
ties herself up into knots from which she eventually
escapes.
Joe May and Dotty Oaks, the comedians on the
bill, come along, offer nothing new, and escape with-
out leaving anyone rolling in the aisles.
Gladys Hubner, the blonde harpist, who has been
one of the lobby entertainers at the Minnesota dur-
ing recent weeks, this week appears in the orchestra
pit with the Minnesota Orchestra, which plays “Magic
Melodies,” directed by Oscar Baum. Gertrude Lutzi
and Harold Carter sing an accompaniment.
Eloise Rowan at the console of the organ, offers
an arrangement of several “blue” tunes under the
title of “Blues,” and she invites the audience to join
in singing some of the choruses. Professor N’Otto,
artist, is stationed in the lobby making pictures that
are distributed to patrons of the theatre.
The picture for the week is “In Gay Madrid,” with
Ramon Novarro and Dorothy Jordon.
Oklahoma City Orpheum
Week Ending May 23
Fanchon and Marco bring several orientals to
the Orpheum's vaudeville stage this week for their
“Far East Ideas.” The chorus is good offering sev-
eral very pleasing numbers.
The best hit is a breath-taking adagio dance by
three men and two women. M. Sanami & Co. of-
fer a Bhuddist impressionistic dance that has merit.
Song numbers are poor and the comedy line totally
lacking.
On the screen, Rod LaRoque and Doris Kenyon
star in “Beau Bandit,” and Fox weekly sound news.
The RKO Big Time Vaudeville as usual, was
excellent, and it was a bill of unusual merit, with
every element of high class amusement — beauty —
grace — fun — songs — daring. Here ’tis — Paxton — he
of the camera mind — introduced by William Smythe.
Stuart and Larsh, prescribed a laff tonic in “Oh, Doc-
tor,” and Stuart and Lash with their Cavalliers
with Vera Dunn in a general jollification in a
musical setting Mascagno Four, the very dancers ex-
traordinary, while on the screen was depicted Fox
Sound News and the feature, “Night Parade,” and
the Orpheum Orchestra, as usual, was very excellent.
Kansas City Mainstreet
Week Ending May 23
Most prominent on the Mainstreet’s five-act stage
bill were the Diamond Boys in an act consisting of
songs, dances, and comedy. They were assisted by
Mary Dowling. The most original and entertaining
part of their act was their sailor dance, which went
very well with the audience.
The Great Rolle was really a little fellow — a midget
magician with hi6 company of Lilliputian stars. He
( Continued on - page 103, column 1)
Hollywood
Tunes
(Special to the Herald-World )
HOLLYWOOD, June 3. — Leo Robin, Rich-
ard Whiting and Franke Harling are writing;
music for “Monte Carlo” at Paramount
Jeanette MacDonald heads the cast, with
Ernst Lubitsch directing.
sjc *
Frank Fay will do “Gay Caballero” next for
Warners. Story by Pierre Couderc and Hal
Davitt.
Hs %
Edith Lee Holloway, newcomer, is enjoying
her first work in Hollywood. She is a mem-
ber of the cast of “Brothers” at the El Cap-
itan. Bert Lytell stars and Columbia will
make the picture version.
* * *
Explanation by Abe Lyman that he was
headed for a charity concert, when nabbed for
speeding, saved him ten dollars this week.
* % *
Helen Cohan, youngest daughter of George
M., is making her stage debut here playing
“June Moon” at the Playhouse. She is the
fourth generation of her famous family to
embrace the stage as a career.
5*C 5*C 5fC
Jack Laughlin is directing “Minstrels a la
Carte” for Fowler. It is the first of a series
of 12 short reelers, and features the Four:
Kovans, Harry Cody, Caldwell’s Orchestra,
Cliff Nazarro, Paul Howard and a chorus of
20 dancing girls.
* * *
The present registry at the Roosevelt Hotel
here reveals names of 16 stars and featured
players, 32 song writers and composers, 22
executives, five directors and three stage direc-
tors among its guests. Most of these are per-
manent residents.
5{C SjC
“Call of the East,” a Romberg operetta, will 1
be Alan Crosland’s next for Warners. He is
directing A1 Jolson in “Big Boy.”
* * *
Jim Tully, red headed ex-pugilist-writer, of,
recent fistic affairs with John Gilbert, will
have a part in Gilbert’s next film. The two
have made up, but will continue to battle
through filming of the picture. Tully takes
the bad man’s role.
* * *
Patsy McManus is moving this week to her
new home in Beverly Hills.
Beacon Theatre Inauguates
Special Sunday Concerts
On Sunday afternoon, between one and two
o’clock, Harold Levy and his fifty-piece orchestra
gave a concert at Warner Bros. Beacon Theatre, com-
posed of classical and modern selections. This is the
first of a series of such concerts to be held every
Sunday afternoon at the Beacon, to supplement the
established program.
Roxy in Summer Dress
The summer season and its attendant accessories
of comfort and convenience have been installed in
the Roxy theatre. The giant cooling system, the
largest of its kind in the world, has been set in
motion. A corps of upholsterers have put into con-
dition the summer chair covers, draperies and hang-
ings, amounting to 24,000 individual pieces. Three
tailors are constantly at work keeping in immaculate
condition the uniforms for the house-staff of 125
men. There are different uniforms for day wear
and evening wear and a dress uniform for special
occasions. Fresh flowers, plants and foliage have been
distributed in the lobbies, corridors and auditorium
to carry out the vernal atmosphere.
EXHIBITORS HERALD-WORLD
103
lune 7, 1930
STAGE SHOWS
( Continued from page 102, column 2)
pent most of his time making his assistants vanish.
Adela Verne ie a pianist who plays classical, (and
ther) music very well.
Ken Christy and Company appear in a comedy skit
ailed “The ex-Wife.” Barbara Brownell and Helen
luntington assist. There are some original dances
n the act, especially one sleep-walking dance.
Walter “Dare” Wahl, comedian of Ziegfeld Follies
md Earl Carroll’s Vanities, is on the bill with
immett Bromfield in “Ambitions of Youth.” Com-
■dy acrobatics is the line of stuff and they are ex-
ellent at it.
Des Moines Paramount
Week Ending May 13
Charley Agnew and his famous band in their
>riginal musical stunts have become an important
jart of the program at the Paramount. Each week
omething new and different brings delightful enter-
ainment and serves to keep the audiences guessing
is to what the popular master of ceremonies will
ntroduce. Numbers ne wand semi-new were played
frith the added attraction of colorful stage setings,
ights and drops. Charley i6 a sure fire bet on
nusical features.
Pat Lane, booked as the Happy Chappie, is good
[or jokes galore and engages Charley in duo con-
versations all punctuated with chances to laugh.
Pat Lane is no amateur at foot work and he does
[intricate steps as delightfully as the advertising leads
as to anticipate. Personality, ability and good looks
ire an unbeatable combination. Pat is some enter-
tainer I
The Lime Trio, two mute actors and the Gollywog,
bring an interesting note. The Gollywog. contortion-
ist; is brought in in a trunk by the erstwhile bag-
gage smashers and does his stuff in fine style. His
costume is grotesque and his antics more so. This
is a good number getting generous hands for the
skilled performance of the principal.
Forbes Bros., with their fancy foot fiddling, get
good returns in enthusiasm from fans who seem keen
for the brand of foot work the boys put over with
such gusto.
Sinclair Truman and Co. in a musical comedy skit,
seem to take well. This act plays three women and
two men in an outdoor camp eetting and is nothing
new as to plot but gets over well through its patter
and its dashing blond.
The Doherty Sisters, wise and no-wise, as they are
listed, got a few scattering laughs for some jokes
which this reviwer believes have no place in the
theatre.
Caught Short” is the feature with the usual
extras.
Chicago State and Lake
Week Ending May 23
Russell Cook, billed as “Cookie and His Ginger
Snaps,” gave a presentation which proved to be a
most delectable “cookie” dish. Coming at the end
of an excellent vaudeville bill. Cookie’s show finished
up an enjoyable evening of entertainment. Bonita
Frede, personality singer, sang her way into much
applause, ably assisted by the master of ceremonies.
Buddy Howe, a most versatile gentleman, with
twinkling feet, gave a marvelous exhibition of tap
dancing. One distinctive dance was his Military Tap
Dance, and one , could almost imagine being on a
parade ground listening to the beating of the drums.
Webster and Merino put on a farcical takeoff of a
two team ballet, indulging in many funny poses,
, which caused the audience no end of merriment.
The King Sisters, harmony singers, put over their
number in great style, and one of their 6ongs,
“Underneath a Texas Moon,” brought them back
repeatedly. The orchestra played a medley of hits
! from the past and present, and Cookie played his
j golden saxaphone, which sparkles under his touch,
jto a soft accompaniment. The same old Cookie, in
better form than ever.
Milwaukee Wisconsin
Week Ending May 22
Selections from “Maytime” by the Joyboys open
i Fan-chon & Marco’s “Trees” Idea at the Wisconsin
this week. Roy Dieterich then offers “Sweetheart”
in his own inimitable way.
The opening episode features members of the
Dancing Dryads in various numbers, while Esther
Campbell whistles accompanying selections. Song
selections include “In the Shade of the Old Apple
Tree” and “On the Trail of the Lonesome Pine.”
Fawcett & Thurston instill comedy into the Idea
with the strange antics and are followed by a num-
ber by the chorus of woodlike atmosphere featuring
the song “Just a Dancing Butterfly.”
Harry Howard, comedian, sings “Steady Eddie,”
and then proceeds to show the audience just how
smart his dog is. He is plenty funny and makes a
big hit.
Naynon’s Birds, including parrots of all colors,
are featured in an unusual and highly entertaining
episode. The birds are cleverly trained and perform
numerous stunts.
Mavis and La Vine, clever adagio team, perform
beautifully and well and are augmented in their
dancing by the chorus in the finale. Ropes are
dropped from above stage and various members of
the chorus take to these while a parrot is passed
to each.
The entire Idea is quite unusual and effectively
staged. Costumes are particularly fitting and at-
tractive, while the singing and dancing i9 delightful.
Jack Martin puts the Wisconsin theatre organ
through its paces playing “In a Clock Store.”
Philadelphia Fox
Week Ending May 23
Fanchon & Marco’s “Black and Gold” idea at the
Fox this week was a gorgeous production with a
splendid array of talent, including the Kemmys, with
Eva Ivey, Les Wilmot, Maxine Hamilton, Arnold
Grazer and the Sunkist Beauties.
William A. Krauth conducted the Fox Orchestra
in excerpte from “Pagliacci,” arranged to display
the versatility of the drummer in his handling of
various instruments.
The Sunkist Beauties entered in single file in rich
costumes, half black and half gold, with helmet
shaped headdresses. They went through an intricate
drill against a striking background of black and
gold velvet as the orchestra played Shubert’s “Sere-
nade.” As the girls finished their drill a curtain
rose disclosing a raised dais with gold curtains on
which was a golden statue of a Roman gladiator.
Maxine Hamilton, a striking blonde in a yellow dress
recited and sang as the ballet in men's full dress
suits with top hats and canes, went through a
snappy routine.
As they left the stage, Les Wilmot, eccentric
dancer, entered and soon had the audience shouting
at his ridiculous antics. Maxine Hamilton appeared
in a wild dance using every muscle of her body.
As the Sunkist Beauties in glittering costumes
of gold tinsel and black velvet were going through
a graceful dance, the golden statue which had re-
mained absolutely motionless in the background dur-
ing several numbers, came to life to the great amaze-
ment of the audience, and stepping down from the
dais, danced a lively dance in various colored spot
lights, whirling his spear, as the ballet in their
brilliant costumes posed in the background. Arnold
Grazer was given a good hand for his representation
of the Roman gladiator.
The ballet again formed a background for the
Kemmys and Miss Eva Ivey, adagio dancers, whose
spectacular feats cause their act to rank among
the foremost of its kind. The act opened with the
usual throwing of the girl from one to the other but
ended in a climax of new and surprising stunts,
as the three men performed feats of strength and
accurate balancing that caused them to receive a
tremendous round of applause.
The Sunkist Beauties, after a quick change of
costume, reappeared in short spangled costumes and
did a Black Bottom dance, while Miss Maxine Ham-
ilton in Hawaiian costume of yellow silk fringe
danced a hula dance in the midst of which the
lights went out and Les Wilmot appeared in her
place in an odd fringe of rope with brassieres of
coffee strainers, looking like a cross between a
South Sea Islander and a Scotchman, and executed
a grotesque burlesque of a hula dance.
There was a striking and effective finale in which
the Sunkist Beauties in their brilliant tinsel cos-
tumes as well as the other performers were grouped
on pedestals of varying heights against a black velvet
backdrop.
Before the
Mike
By BOBBY MELLIN
Cesare Sodero, maestro of National Broadcasting
Company operatic offerings, has been signally hon-
ored by the land of his birth. His opera, “Ombre
Russe,” has been selected as the premier presentation
at the recently reopened Fenice theatre in Venice on
June 20th. This theatre, which has been remodeled
since last year, has been designated by the King of
Italy as the royal theatre. Paul Longone, a fellow
student of Sodero at the Conservatory of Music at
Naples many years ago, is the impresario.
# # #
William C. (“Bill”) Munday, Jr., the drawling
Georgian who described many football games through
NBC networks during the 1929 grid season, is back
in Atlanta following a flying visit to New York — A
series of talks on “The Gentle Art of Angling,” by
H. W. Wack, sportsman and writer, to start Friday,
June 6th, have been arranged by the NBC. Wack
is scheduled to face WJZ microphone at five o’clock.
Eastern Daylight Time, on successive Friday after-
noons.
* # *
Hundreds of radio fans write in to the Landt
Brothers and Howard White, popular harmony group,
heard in the program, “Morning Showers,” to ask
how they get so much pep into their songs at such
an early hour. The Landt Trio and White, how-
ever, get up at 5 A. M. and rehearse in the studios
for an hour before they go on the air. “The hour’s
rehearsal loosens up our voices,” explains Karl Landt,
twenty-one-year-old member of the trio — Oh, for the
life of a music publisher’s representative.
* # if
The Morgan Trio, whose Friday afternoon con-
certs are one of the outstanding daytime features on
the air, are really sisters. They are Marguerite,
Frances and Virginia, and their instruments are
piano, violin and harp. The three young American
artists recently returned from a European tour —
Fred Waring and his orchestra, who are biding their
time at the Dells until Coon-Sanders returns home,
go into the Granada theatre. On the stage this band
is unbeatable for their novel arrangements.
* * *
Victor Young, popular young conductor of the
studio orchestra at station WGN, developed an in-
fection on his right foot while playing golf a few
weeks ago, that did not bother him until about an
hour before the Maytag program was to go on the
air. Don Bernard immediately phoned a doctor, who
after a hurried examination, insisted on lancing the
unfortunate foot, but Vic would not submit to this
until after the Maytag program. And although the
pain was excruciating, Vic conducted this program
propped in a chair. The readers of this column wish
you immediate recovery, Vic, old boy.
* * *
Radio station KYW moved to their new quarters
in the Straus Building last Tuesday, May 27 th.
Miss Martin, the lovely hostess of the above station,
who has a smile for everyone, informs me that the
following artists will be connected with the new
studio — Jules Herbeveaux, orchestra leader — The Tan-
ners— Russ and Freddy — The Tune Peddlers — The Chi-
ckigoans — Uncle Bob and Wynken, Blynken and Nod.
<e if *
E. Clinton Keithley, second tenor of the popular
Chicagoans male quartet, an exclusive group of
singers of KYW, Chicago, is not only a vocalist but
a composer as well. Keithley was the composer of
“Garden of Old Fashioned Roses,” a hit of a few
years ago. He began his career in Louisville, Ky.,
starting in vaudeville, he turned to the music pub-
lishing field and was Chicago member of a national
music house before he joined the quartet. Other
members of the quartet are Joseph Parsons, George
Glorch and Carl Scheibe.
# # #
Gene Rouse, radio announcer, was once a “heavy”
or villain in a theatrical stock company. According
to a story recently published by a newspaper. Rouse
scowled and “villained” so well that he frightened
the audiences out of the theatre. At least that is
the explanation the announcer gives for his deserting
of the stage for the microphones of WAAF and
WOAW, both of Omaha, Nebr., where radio fame
first knocked at his door.
UNIFORMS
FOR HOUSE
ATTACHES
COSTUMES
FOR STAGE
PRESENTATIONS
BROOKS
1437 B’way
N. Y. City
104
EXHIBITORS HERALD-WORLD
BEST SELLERS
Week Ending May 31
No. i
“ When It’s Springtime in the Rockies”
■ — (Villa Morel).
No. 2
‘‘Stein Song” — ( Carl Fischer).
No. 3
“Dancing with T ears in My Eyes” —
(Witmark & Sons).
No. 4
“Moon Is Low” — (Robbins Music
Corp.).
“Cottage for Sale” — (DeSylva, Brown
& Henderson).
“I’m in the Market for You” — (Red
Star Music Co.).
No. 5
“Telling It to the Daisies”- — (Remick
Music Corp.).
“If I Had a Girl Like You” — (Leo
Feist).
“Sing You Sinners” — (Famous Music
Corp.).
“Should I” — (Robbins Music Corp.).
“It Happened in Monterrey” — (Leo
Feist).
“Happy Days Are Here Again” —
(Ager, Yellen & Bornstein).
“You Brought Me a New Kind of
Love”- — (Famous Music Corp.).
No. 6
“With You”— -(Irving Berlin).
“There’s Danger in Your Eyes” —
(Irving Berlin).
“Under a Texas Moon” — (Remick
Music Corp.).
"When the Little Red Roses Get Blue”
—(DeSylva, Brozvn & Henderson).
“Song Without a Name” — (Leo Feist).
“If I Had a Talking Picture” —
(DeSylva, Brown & Henderson).
4 * 4
“MY SWEETHEART SERENADE** — (Harms, Inc.)
— A very pretty number of the better class. Will
interest the high class singers. Words by Tom Ford,
music by Harry Revel.
444
“THE MUG SONG*’— (I. Berlin, Inc.)— A six
eight song that i6 really not a follow up song of the
famous “Stein Song,” as it’s written in a comedy
vein. Is getting a big air plug. By Clarence Gaskill.
* * *
“SING A LITTLE THEME SONG**— (DeSylva.
Brown & Henderson) — This song in the picture “Hold
Everything” is very good and the picture from all
reports is one of the year’s best. Lyric by A1 Dubin,
music by Joe Burke.
* * *
“WITH MY GUITAR AND YOU”— (Sherman Clay
& Co.) — A pretty number that is in the new Pathe
picture “Swing High.” The melody writer at one
time was one of our leading writers. Lyrics by Mort
Harris and Edward Heyman, music by Ted Snyder.
* * 4
“LITTLE BOY BLUE** — (Boston Music Co.) — A
classic by one of the great writers of this country.
Is being sung by John McCormack in his first pic-
ture “Song of My Heart.” Should develop into a
standard. Words by Eugene Field, music by Ethel-
bert Nevin.
4 4 4
“CHECK AND DOUBLE CHECK**— (Leo Feist,
Inc.) — Amos & Andy, the leading radio artists of to-
day, have a song written around their famous saying.
It s well written, too, and if only a small portion
of their fans buy this song, it should sell a lot of
copies. By Clarence Gaskill, Tom Neely and Harry
Blythe.
* * *
ANCHORS AWEIGH” — (Robbins Music Corp.) —
The “Stein Song” sure started things. Now we have
the song of the Navy. This was written by the
band leader of the U. S. Naval Academy. It’s a great
orchestra tune. We ought to hear this plenty on the
air. By Chas. A. Zimmermann.
— c..
ORGAN SOLOS
Henri Keates (Chicago Oriental) seems to have the
happy faculty of being able to project his wishes via
the screen, that is, when he makes the suggestion for
the audience to sing, they sing. Perhaps that’s why
we like to listen to him so much. His fifteen minutes
at the organ, preceding Paul Ash’s appearance on
the stage, consisted of six popular melodies, arranged
in a more or less novel way to intrigue the audience,
whose response attested to the clever way in which
the program was gotten up. The first number,
’’There’s Danger ir. Your Eyes, Cherie,” went over
in great shape, as did “Telling It to the Daisies.”
Then came “Should I Reveal,” and the special ar-
rangement, whereby the first line was sung, but
perhaps this would give a better idea. “Should I
reveal — ha ha ha ha ha ha — (whistling). It was
quite effective, and everyone seemed to have a good
time. “Let Me Call You Sweetheart” followed this,
with those on the floor singing some lines, and those
in the balcony singing others. This was also good
fun. “The One I Love” was next and the final num-
ber was the ever popular "Stein Song,” to which were
put verses, giving a toast to Paul Ash and his 4th
Anniversary Appearance. The audience reaction was
splendid. As well as being an almost perfect 15
minutes of organ entertainment, the program served
as an excellent introduction and prelude to a very
fine stage 6how, the tieup between the two being very
clever.
Hy C. Geis (Jersey City Stanley) presented one of
his original organ presentations, which he entitled.
“Let's Be Unusual.” Unusual stunts of every de-
scription were played, sung and whistled throughout
this clever novelty. Opening with a special versed
chorus of, "He’s So Unusual,” which the audience
sang, Hy then played “Sing a Little Theme Song,”
first with modulations and then a second chorus for
the audience to sing. A whistling chorus of "Under
a Texas Moon” and a singing chorus followed.
After a cleverly phrased chorus of “I’ve Got My Eye
on You,” Hy announced, orally a new tongue-twister
which he composed, and called, "Pickled Peppers”
and another, “Sea Shore Sea Shells.” A chorus,
sung by the audience, of "I’ve Got My Eye on You”
was used for the grand finale, amid a great recep-
tion from the audience.
Bernie Cowham (Flushing, L. I., Keith-Albee) of-
fered an original community-song fest entitled. “Fan
Mail.” He opened this clever and pleasing solo
with a special versed slide to the tune "Among My
Souvenirs,” which explained the solo. Orally he
then announced that he would permit the audience
to have a peek at a few of the letters. The first
letter stated that the writer’s husband only knew one
song and as he was in the audience that night the
writer requested Cowham to teach him a new song.
Cowham did, with, "Once Upon a Time.” the audi-
ence joining in on the chorus. A flapper requested,
“It Happened in Monterrey,” another asked for,
"Should I” and an old-timer asked for, "Silver
Threads Among the Gold.” Each of the songs were
sung by the audience and very cleverly introduced
by Cowham and at the finish, his reception was so
good that he was forced to play an encore of "The
Stein Song.”
Lloyd Hill (New York, Loew’s 175th) presented
"Wild Oscar's School of Broadcasting,” a clever and
original novelty on a burlesque on a radio broadcast.
After his usual introductory of announcing the sta-
tion. time, etc., he announced through the “mick”
that Loew’s Mixed Chorus would sing a few num-
bers, after an introductory organ solo by himself.
He first played, in a rhymatic style, "Sweeping the
Clouds Away,” with the audience, or rather Loew’s
Mixed Chorus, singing the second verse. As his
tribute to Decoration Day, Hill beautifully played
"My Buddy” and then led the audience in a singing
chorus. Finishing with two choruses of "Some One
of These Days,” to which all joined in. Hill then was
accorded a very fine reception.
Adolph Goebel (Yonkers. N. Y.. Loew’s) offered
a pleasing song-fest with his customary smart chat-
ter and clever introductions of songs, through the
"mic,” which he does between each song. This
novelty was entitled, "Radio Impressions” and it
offered a lot in entertainment. Opening with a
chorus of "Sing You Sinners,” Goebel then had the
audience sing, "Happy Days Are Here Again,” "On
the Sunny Side of the Street,” "Lazy Lou’siana
Moon,” and "Telling It to the Daisies.” Goebel has
become one of the most popular persons in this town
through his pleasing organ novelties and he never
fails to get the full response from his audiences.
On account of the holidays last week, I was unable I
to compile the “Radio Survey,” but it will be in I
each succeeding issue.
4 4 4
Joe Davis, president of the Triangle Music Com- .<
pany, wants it known that Joe Davis, Inc., are the I
successors to Triangle, from now on and also that I
Andy Razof, writer of "S’posin” and “Ain’t Mis7 A
behavin,’ ” has written a new rhymatic spiritua^ Jj
entitled, "On Revival Day.” and that the number a
has most of the "singing Harlemites” rushing up to I
Joe’s office to learn it.
# # #
Did You Know that Aunt Jemima, of Ziegfeld’s ft
"Show Boat” fame, and now headlining on the R K 0 I
circuit, is “bringing the house down” with several I
new Remick songs. Aunt Jemima devotes most of |j
her act to the singing of "Get Happy” by Harold I
Arlen and Ted Koehler, "Have a Little Faith In f
Me.” by Sam Lewis, Joe Young and Harry Warren f
and "It’s a Long, Long Road I’m Travelin’ On. I
but I Got Good Shoes,” by Cliff Hess and Joe Young. |
At a rough gue6s. Aunt Jemima tips the scales I
at more than three hundred pounds, so that makes I
her about the biggest single act in big time vaude- ft
ville.
* * *
Paul Specht and His Orchestra, the same organiza- I
tion that played for President Herbert Hoover’s j
Inaugural Charity Ball, is now the attraction at the |
La Victoire, Atlantic City.
Besides playing before the President of the United
States, Specht’s organization played before the I
Prince of Wales, while in Europe. Besides these !
honors, which were bestowed upon the band, Specht’s I
band is known as the only "jazz band” to ever play I
jazz music in a church. It happened in one of the j
local churches, after the pastor of the church had j
tried many ways to get his young people to his |
services. His last resort was to secure Specht’s j
orchestra and according to reports the services are i
well attended now. I believe one of the first songs
played was, “Sing You Sinners,” if it wasn’t, it
should have been. Paul Specht is one of the real
pioneer radio orchestras of this country and has
lately been a feature of the Columbia chain via .
Station WABC, New York City.
* * *
Sherman and Lewis’ "Promises,” published by
Santly Bros., is one song in Santly’s fine catalogue j
that is not being permitted to be overdone on the
radio and incidentally one of the songs that is I
bringing in the do-re-mi, nevertheless. Phil Spitalny, n
famed orchestra leader, received so much favorable I
comment from people that heard him and his |
orchestra play, “F’rinstance,” a brand new number J
from the pen of Andy Razof, that Santly Bros., are I
rushing the printing of it. This number is a charm- I
ing fox trot and has great potentialities.
4 4 4
Sammy Lerner and A1 Hoffman have written an- r
other great tune, which DeSylva, Brown and Hen- *1
derson, Inc., are publishing, called “Are You I
Ashamed of Me.’’ Sounds like it’s got “it.’’
4 4 4
Mary Earl’s latest song is, "Ro Ro Rolling Along." {
It has a beautiful melody and is getting a great \
play over the radio, bands, and by organists there- 1
out the country. Shapiro, Bernstein and Co., are the
publishers, and they anticipate as great a sale for I
this number as they have enjoyed in "Exactly Like
You,” and "On the Sunnyside of the Street,” two 1
of their newest tunes that are both stepping out in \
a big way.
» * *
The busiest man in the Robbins Music Corp., at j
this time is the very genial Jack Bregman, who in
Mr. Robbins’ absence, finds himself entrusted with I
the responsible task of keeping the machinery in
successful motion. Jack is equally adept in the trade, I
pro, executive and exploitation departments, and how
he manages to gain weight, despite his arduous duties
is a mystery.
June 7, 1930
EXHIBITORS HERALD-WORLD
105
CLASSIFIED
Advertising
Ten cents per word, payable in advance. Minimum charge,
^ $1.00. Copy and checks should be addressed Classified Ad Dept. 305
Exhibitors Herald-World, 407 So. Dearborn St., Chicago, 111.
The Recognized National Classified Advertising Medium
Sound Equipment Bargains
BUY AT LOWEST WHOLESALE PRICES—
BRA.NJJ NEW MERCHANLHSE — Sound-on-Film
Heads, $198.50; Rochester-Built Turntables, $69. 5 0 ;
Samson Ram, 250 Amplifiers, $54.45; Audak Profes-
sional Type Pickups, $17.95; Speedometers, $9.95;
Wright-DeCoster Speakers, $29.40; Jensen Speakers,
$17.80; Exponential Horns, $48.80; Giant Exponen-
tial Units, $46.35; Constant Faders, $13.90; Guaran-
teed Tubes, 50% off; Photo-cells, $14.95; G. E. Exciter
Lamps, 98c; Optical Systems, $29.50; Head Amplifiers,
$29.60; Synchronous Motors, $29.50; W. E. Approved
Sound Screens, $49.00. Write us your needs. Ad-
dress Service-On-Sound Corp., 1600 Broadway, New
York City, N. Y.
DA-TONE sound screens a foot, 60c. Beaded sound
screens a foot, 75c. Synchronous 54 H.P., motors,
$50.00. !4 HP. variable speed motors, $27.50. Large
hub two-thousand foot reels, $2.00. Imported Mirror
Arc mirrors guaranteed finest made 7", $6.00. Film
Speedometers, $14.75. New Simplex magazines, up-
per, $19.75; lower, $29.75. Large half size lenses,
$25.00. Gundlach lenses, $5.00. Mazda regulators,
$37.50. Lens polish, a pint, $2.00. New Strong
rectifier tubes for 30 ampere, $13.50; for 15 ampere,
$7.25. Heavy film splicers, $6.00. Mazda globes for
any machine, discount 10%. Sure-fit Simplex parts,
discount 10%. Two Simplex machines like new with
new Strong Low-intensity lamps and G. E. low-in-
tensity generator, $1175.00. Powers 6B Mazda ma-
chine good as new, $300.00. Two Powers 6B bases,
$150.00. Any size carbons National Bio. Electra
Discount 10%. Two Strong low-intensity lamps,
demonstrators, $300.00. Two Strong 30 amperes rec-
tifiers slightly used, $250.00. Two Powers 6B ma-
chines complete with heavy Grimes Turntables ready
for sound projection guaranteed best made, $900.00.
Write or wire us your needs. Twenty years in the
theatre supply business. You take no chance when
you order from the Western Motion Picture Co.,
Danville, 111.
For Sale
ATTENTION, EXHIBITORS AND SUPPLY
HOUSES — On hand — 1,000 double-plated Asbestos
Heat Shields for Simplex Machines, made of the best
grade of material. Guaranteed not to break. At a
big bargain. Write for prices on quantity desired.
Address Joseph Spratler, 12-14 East Ninth St., Chi-
cago, Illinois.
—
Miscellaneous
1,000 3x8 BILLS, $1.00; 200 FLASH 11x14 TACK
CARDS, $2.85. King Printers, Warren Illinois.
THEATRE LOBBY FRAMES — Manufacturer to
you. Low cost. Address Gem Frame Company, 280S
Brighton, Kansas City, Mo.
BANNERS — 3x10, cloth, $2.00; paper, $1.50.
Scenery. Address Pueblo Signs Shop, Pueblo,
Colorado. *
100 LIGHTING STUNTS WITH CHALK, $1.00.
Address Sailor Chris, 2926 Garfield, Kansas City,
Missouri.
TRAILERS ON ALL FEATURES. Reasonable
rentals. Address Worldscope Service, Box 4673, Kan-
sas City, Mo.
Stationery
“NEARGRAVURE” (“Neargravurembosso” plate-
less embossing) processes. Special Neargravure 250
envelopes, 500 8 letterheads $3.33, or 8^x1 1"
$4.44, postpaid. Sollidays, EXH-124, Knox, Indiana.
Equipment for Sale
FOR SALE — 2 Simplex machines, verv good condi-
tion. Address Marquette Hall, Harper, Iowa.
FIRST HUNDRED DOLLARS TAKES BEAU-
TIFUL Phototone Non-Synchronous Speaker Tubes,
Record Cabinet, Fifty Records, perfect condition.
Address Ritz Theatre, Clearfield, Pa.
“BESTLITE” SHUTTERS GIVE MORE LIGHT,
minimum flicker, perfect Technicolor. $15.00, the
price. Address Bestlite Shutter Co., 3900 Third Ave.,
Sioux City, la.
FOR SALE AT A BARGAIN— ONE AUDI-
PHONE Talking outfit complete with Daylight Screen.
Address Lanett Theatre, Lanett, Alabama.
WHAT A RELIEF! NO MORE WORRY over
bassy, barrely, boomy recording. SOS mixes out
mush, makes dialogue clear, sharp as a bell, sweetens
sour music. $25.00, week’s trial, $5.00 down. Address
Service-On- Sound Corp., 1600 Broadway, New York
City, N. Y.
BARGAINS, DEMONSTRATORS, NEW AND
REBUILT Projectors, Reflector Arcs, Generators,
Rectifiers, Lenses, Movietone Masks, Magnascope
Screens, Booth Equipment, Lowest Prices. We are
factory surplus buyeqs. Address Service-On-Sound
Corp., 1600 Broadway, New York City, N. Y.
FOR SALE— PHOTOTONE NON-SYNC. Good
as new with cueing rack and 200 records $225.00.
Minusa screen, 11x14, $15.00. Address Starette The-
atre, New Castle, Indiana.
TWO ACME S. V. E. PORTABLE projectors, like
new, $75.00 each. Address DeVaul’s Films, Oneonta,
N. Y.
MOVIE PHONE SOUND ON FILM TALKING
equipment complete, for Powers 6A or 6B. Used two
months, lost lease. Will sell for $500.00 cash. Ad-
dress Liberty Theatre, Holbrook, Arizona.
PRACTICALLY NEW HALF SIZE CINEPHOR
lenses, also quarter size. 2 good used Simplex Pro-
jectors with G. E Mazda 2 Simplex Mazda with
National regulators like new. 2 new variable speed
motors. Prices right. Address Box 492. Exhibitors
Herald-World, 407 S. Dearborn St., Chicago, Illinois.
FOR SALE— FOUR DYNAMIC SPEAKERS.
Also 400 opera chairs. Write Nebraska Theatre
Corp., 2814 Leavenworth St., Omaha, Nebraska.
TWO SLIGHTLY USED TURN-TABLES, com-
plete with Audak pick-ups and fader, $65.00 each.
Address Charles Mason, 240 Columbia Avenue,
Rochester, New York.
MOVIE-PHONE DISC EQUIPMENT for Sim-
plex, guaranteed good condition. Instructions for
installing. $350.00 cash. Address Mission Theatre,
Dalhart, Texas.
FOR SALE — 1 Holmes Portable Projector and
8x10 Raven Halftone Screen. Both for $125.00 cash.
Address Strand Theatre, Jesup, Georgia.
FOR SALE— 280 VENEER THEATRE SEATS
50c each. Phototone Non-Sync., good as new with
200 records $250.00. Address Lyceum Theatre, Terre
Haute, Indiana.
FOR SALE— PHOTOPHONE NON-SYNC.. 7
months old, 150 records, $190.00. Address Galen The-
atre. Marysville. Pa.
THE TALK OF THE TALKIES— Synchronized
reproducers, new 1930 models for lease at $5.70 a
week. Rentals give you ownership. Address Life-
tone Service Incorporated, Oregon, Illinois.
BRAND NEW SOUND RECORD CABINETS—
Regular selling price $55.00 each — now on special sale
at $40.00 each. Address Box 489, Exhibitors Herald-
World. 407 S. Dearborn St., Chicago, Illinois.
2 REBUILT SIMPLEX MACHINES, double
bearing intermittent movements, with five-point pedes-
tals at $450.00 each. Address Box 481, Exhibitors
Herald-World, 407 S. Dearborn St.. Chicago, Illinois.
THEATRE EQUIPMENT BARGAINS. We can
save you money on anything you want. Write for
prices. Oldest independent theatre supply house in
America. You take no chance when you buy from
the Western Motion Picture Company, Danville, 111.
FOR SALE— STEEL PROJECTION BOOTH for
one machine, $10.00. 2 10!4xl3!4 feet GOLD
FIBRE SCREENS. $25.00 each. 2 Mazda LAMP-
HOUSES with transformers, $50.00 each. Address
Rio Theatre, Oak Creek, Colorado.
FOR SALE— TWO PACENT DISC EQUIP-
MENTS Complete. Cost $2860, will sell for $800.00
cash. Address Liberty Theatre, Peru, Indiana.
MOVIETONE SOUND TRACK MASKS FOR
POWERS PROJECTORS, $6.00 per pair. Satisfac-
tion guaranteed or money refunded. Address Preci-
sion Mask Co.. 4026 West Florrisant, St. Louis. Mo.
"CAN YOU INSTALL YOUR OWN SOUND?”
Others have at a great saving. Detailed prints and
photographs are furnished. Write for prices and
terms. Address The Lifetone Co.. Oregon, Illinois.
BIG BARGAINS in rebuilt Simplex Powers 6-B
and 6-A motiograph machines, all motor driven, in
guaranteed condition, as well as used low intensity
arc reflector lamps with or without machines at
reasonable prices. Big stock of rebuilt exhaust and
oscillating fans for AC and DC current. Generators,
all makes, ticket selling machines, film containers, all
at bargain prices for immediate shipment. Write for
bargain list. Address Illinois Theatre Equipment
Company, 1029 S. Wahash Ave., Chicago, Illinois.
THEATRE EQUIPMENT, new and used. Opera
chairs, projectors, screens, generators, rectifiers, re-
flecting arc lamps, etc. Write for bargain list and
catalog. Address Movie Supply Co., 844 Wabash,
Chicago, Illinois.
FOR SALE — Reflector Arc Lamps ana accessories,
also guaranteed rebuilt Powers 6-A and 6-B and Sim-
plex Heads. Best prices. Write Joseph Spratler,
1214 E. Ninth Street, Chicago, Illinois.
Managers ’ Schools
WANTED THEATRE EMPLOYES to learn
modern theatre management and theatre advertising.
The Institute’s training leads to better positions.
Write for particulars. Address Theatre Managers
Institute, 325 Washington St.. Elmira, N. Y.
Positions Wanted
EXPERIENCED SOUND PROJECTIONIST
wants steady job. Go anywhere. State salary, ref-
erences. Address Wayne Smith, Eureka, Illinois.
OPERATOR, EXPERIENCED ON WESTERN
ELECTRIC and R. C. A. PHOTOPHONE system or
silent pictures. Go anywhere; references. Address
Alex Branik, 3486 Brush St., Detroit, Michigan.
THEATRE MANAGER DESIRING CHANGE,
preferably South or West, married, go anywhere.
References; successful record. Two weeks’ notice
necessary; at present employed major chain. Handle
any type theatre or group, executive capacity. Thor-
ough experience all branches business. All replies
will be answered. Wire or letter. Address H. Nella,
Majestic Hotel, Utica, N. Y.
ARE YOU LOOKING FOR SOMETHING
DIFFERENT IN ORGAN SOLOS? I have it!
Eight years experience any style of solo. Can be
billed as a M. C. Singing Organist. Will go any-
where. Address Box 476, Exhibitors Herald-World,
407 S. Dearborn St., Chicago, Illinois.
WESTERN ELECTRIC OPERATOR. Age 21,
experienced, go anywhere. Address F. O. Box 89,
Richmond, Indiana.
ADDITIONAL
CLASSIFIED ADVERTISING
ON FOLLOWING PAGE
106
EXHIBITORS HERALD-WORLD
June 7, 1930
( Continued from preceding page)
AT LIBERTY— PROJECTIONIST. Experience
on silent and talkie equipment, can give reference;
will locate anywhere. Address R- E. Huard, 34 Bond
St., Battle Creek, Mich.
PROJECTIONIST, SOUND OPERATOR, fifteen
years experience; write or wire. Address Barney
Ludesher, 1493 Washington St., Dubuque, Iowa.
FORMER WESTERN ELECTRIC SERVICE
ENGINEER SEEKS POSITION as Acoustic and
Projection man in a theatre. Nine years Radio
Amplifier and Public Address Experience. Can op-
erate. Address Box 400, Port Jefferson, L. 1.,
New York.
YOUNG MAN DESIRES POSITION as man-
ager of theatre. Ten years experience. Address
Box 487, Exhibitors Herald-World. 407 S. Dearborn
St., Chicago, Illinois.
A-l THEATRICAL SIGN WRITER AND LOB-
BY DISPLAY ARTIST desires permanent connec-
tion with reliable concern. Thoroughly experienced
and dependable. Will go anywhere. Address R. J.
Callahan, 48 Costello St., Dayton. Ohio.
MANAGER DESIRES POSITION — Knows show
business from A to Z. Am highly efficient, honest
and reliable. References exchanged. Can go any-
where. Address Box 485, Exhibitors Herald-World.
407 S. Dearborn St., Chicago, Illinois.
THEATRE MANAGER, ORGANIST. AD WRIT-
ER, WESTERN ELECTRIC SOUND OPERATOR
— Non-Union, married, aged 35, desires two or three
year contract south of Mason-Dixon line or outside
continental United States. At liberty about Sep-
tember 15th. Highest references. Address full par-
ticulars. Box 486, Exhibitors Herald-World. 407 S.
Dearborn St., Chicago, Illinois.
YOUNG MAN DESIRES CONNECTION as ad-
vertising or house manager of theatre. Fifteen years
experience. Write Box 484, Exhibitors Herald-World.
407 S. Dearborn St., Chicago, Illinois.
ATTENTION, THEATRE OWNERS. Specially
trained managers, theatre advertising men, theatre
service men, available for employment at short notice.
No service charges. Address Theatre Managers In-
stitute, 325 Washington St., Elmira, New York.
ATTENTION, THEATRE OWNERS. Specially
trained managers, assistant managers, advertising
men, service men, available for employment at short
notice. Address Theatre Managers Institute, 325
Washington St., Elmira. New York.
Equipment Wanted
WANTED— TO PURCHASE— from 500 to 650 up-
holstered opera chairs for sound picture house. Also
two Simplex or Powers Projectors, must be prac-
tically new, at bargain prices. Address Exhibitors
Lock Box 674, Pine Bluff, Arkansas.
WANTED TO BUY — At best cash prices, Simplex
Projectors — Mechanism or complete machines. Ad-
dress Joe Spratler, 12-14 East Ninth St, Chicago,
Illinois.
WANT SEVERAL MERCURY RECTIFIERS,
good, bad, or incomplete, cheap. Address Preddey,
188 Golden Gate Ave., San Francisco, California.
WANTED — Peerless or Simplex projectors, also
Strong reflector arc lamps. State price, condition
and number of machines. Will pay cash, or one-
third down and balance C.O.D. Address Box 337
Exhibitors Herald-World, 407 S. Dearborn Street,
Chicago. Illinois.
HIGHEST PRICES paid for used opera chairs,
projection machines, etc. Address Movie Supply Co.,
844 Wabash, Chicago, Illinois.
Parks for Sale
PARK FOR SALE— $4,000 PROFIT guaranteed
for 1930. Valuation $32,800. Sell for $29,000.
$5,000 cash and balance in easy yearly payments.
Address Frank Omdorff. Mattoon, Ills.
Cameras for Sale
AKELEY, brand new. Write for booklet. Ad-
dress Wood, 204 Inland Bank. Indianapolis. Indiana.
Theatres for Sale or Rent
CAN SELL YOUR THEATRE QUICKLY—
SEN'D ALL PARTICULARS to Albert Goldman, 5
S. Wabash Ave., Chicago, 111.
FOR SALE— 250 SEAT HOUSE and equipment.
Population 1100 — big drawing power — perfect sound —
no competition. Have to se it to appreciate it. An
opportunity. Address T. Edgar Reed, Herndon,
Virginia.
FOR SALE— THEATRE FULLY EQUIPPED—
including talkies. Seven day town. Cheap if taken
at once. Write Stocton Theatre, Stocton, Illinois.
A REAL NICE THEATRE IN TOWN 2500 POP-
ULATION. Talking Pictures. Six other towns to
draw from. At a bargain. Address R. W. Floyd,
Dyer, Tennessee.
FOR SALE— THEATRE BUILDING COMPLETE
OR PICTURE BUSINESS ONLY. 7 day town,
doing nice business, population 7500; equipped with
Sound — -Automatic oil heat — good ventilation. Ex-
cellent Simplex equipment. Deal with original own-
ers of building. Address Lyons Theatre, Lyons, 111.
FOR SALE— THEATRE BUILDING COMPLETE,
TOWN of 12,000, no competition, fully equipped
with sound and doing a nice business. Address
D. O. Coleman, Southington, Conn.
TWO THEATRES— TOWN 5,000 ; must be sold
to settle estate; absolutely genuine bargain. Ad-
dress Box 488. Exhibitors Herald-World, 407 S.
Dearborn St., Chicago, Illinois.
SACRIFICE SALE— BEAUTIFUL, NEW, MOD-
ERN BRICK THEATRE; 250 seats, perfect sound
equipment. Address Princess theatre, Vardaman,
Miss.
ARCADIA THEATRE BUILDING. OLNEY, IL-
LINOIS. 650 seat, 3 stores, 7 offices, all rented;
or will SELL (NOT RENT AS PREVIOUSLY
STATED) the theatre alone on a good income basis.
Address A. L. Redman, Pres., 212 E. Main St.,
Olney, Illinois.
Theatres Wanted
BEFORE YOU BUY A THEATRE consult us.
Profitable houses always on hand. Address Albert
Goldman, 5 S. Wabash Ave., Chicago, Illinois.
Films Wanted
WOULD LIKE TO PURCHASE a few good,
silent comedies. Film must be in pood condition.
Mail list and prices to the Pittsburgh Sales Company,
1317 Clark Building, Pittsburgh, Pa.
Bankrupt Stock
BANKRUPT STOCK — FILMS — MACHINES,
also Talking Equipment. Stamp for list. Address
Box 255, Hickman Mills, Missouri.
Projector Repairing
BEST SHOP for repairing projection machines.
Prompt service, reasonable prices. Address Movie
Supply Co., 844 Wabash, Chicago, Illinois.
SKILLED MECHANICS, specialized tools, and a
shop equipped for but one purpose can offer you
nothing but the best in repair work. That is what I
have, and I can offer you the best in the overhauling
of your motion picture machinery equipment. One
of the oldest repair men in the territory, and serving
some oi the largest houses. Relief equipment fur-
nished free. For results bring your work to Joseph
Spratler, 12-14 E. Ninth St„ Chicago, Illinois.
Insurance
THE BIGGEST SAFEGUARD for your business
is the sure protection afforded by insurance. BUT
insurance improperly written is itself a loss of money
to you. For ten years we have made a study of the
theatre’s insurance needs. Call on us or write us.
Address Jules Juillard & Co., Room 937, 175 W.
Jackson Blvd., Chicago, 111.
Films for Sale
FREE 35 MM. FILM, SUITCASE PROJEC-
TORS, $30.00. 9mm. film cheap. List. Address
Seavey, 76 Laurel, Ridgefield Park, New Jersey.
COMEDIES, ACTION, WESTERN and Sensa-
tional Subjects at lowest prices. Perfect condition
film. List. Address Colonial Film & Supply Co., 630
Ninth Ave., New York. N. Y.
EXCELLENT WESTERNS, $3 REEL; Powers
6A Projectors, $125.00. Address Marshall Films,
Rome, Georgia.
Chairs for Sale
VENEER SEATS — Two hundred for sale at bar-
gain price. Address Good- All Electric, Inc., Ogallala,
Nebraska.
OPERA CHAIRS, seats and backs for all makes,
five ply, at prices that save you money. Jobs in new
and used chairs. Address Redington Company,
Scranton, Penna.
FOR SALE— 1000 UPHOLSTERED SEATS. Im-
itation Spanish leather, veneered backs. $1.85 each.
1500 5-ply veneered chairs 95c each. Address Illi-
nois Theatre Equipment Company, 1029 S. Wabash
Ave., Chicago, 111.
BIG BARGAIN in used Opera Chairs, 600 up-
holstered, 800 veneer. Address Movie Supply Co.,
844 Wabash Ave., Chicago, Illinois.
1,000 used high-grade spring constructed theatre
seats covered in imitation Spanish leather. The seats
are all brand new with metal bottom boards. Very
reasonable prices. 500 spring edge seats covered in
imitation Spanish leather made by Heywood-Wakefield
Company. 1,000 upholstered seats in imitation leather,
veneer backs. 750 heavy 5-ply veneer theatre chairs
Vi backs. Also several smaller lots of upholstered
chairs, panel backs, at very attractive prices. We can
furnish you with your needs — everything for the thea-
tre— in the used line — at a great saving. For more
information and prices, write Illinois Theatre Equip-
ment Company, 1029 S. Wabash Ave., Chicago, 111.
THE VOICE OF THE INDUSTRY
Roy Adams Reports
REPORTING RATHER TARDILY ON
two events of importance here; Ramon No-
varro is enrolled at Michigan State College,
East Lansing, for a course in voice culture
under a former teacher of his, Professor
Louis Graveure, noted Belgian singer, and J. C.
Jenkins was in Mason recently.
Someone dashed in to tell me there was
a medicine show in town and when I went
out to check up on his license I found April
Shower and the old boy himself. Had a good
visit and got a lot of valuable information
from him, and really, boys, he’s smarter than
he looks. He had a brother who was pastor
of our M. E. church several }'ears ago and
when J. C., gets excited he uses a lot of the
same words his brother used to employ in the
LETTERS FROM READERS
pulpit, only J. C. gets them in different order,
particularly when discussing the activities of
the Copyright Protection Bureau. J. C. first
learned of this new philanthropic organization
when he came to Michigan this spring and he
has plenty to tell exhibitors about it.
Come again, J. C., and don’t wait four years
next time. Perhaps we can have that round
of golf we got rained off from another time
and when you’re in Mason again be sure to
see Dick Henderson, manager of the Hender-
son Stock Company who lives here. He was
sorely perturbed (whatever that is) to learn
that you had been in town without seeing him.
Says he used to play Neligh, Neb., and re-
members J. C. Jenkins as one of the livest
wires of the hog-and-hominy belt. — Roy W.
Adams, Pastime theatre, Mason, Mich.
A Big Thing for Them
AFTER “SETTING” THE PROPER AD-
vertising, we have now presented the
Award of Merit to our patrons.
The bronze plaque graces the lobby of
the Ramona theatre, and is the source of
much interest to our patrons and gratifica-
tion to ourselves.
The Ramona theatre is a 640 seat house
in a towm of 2,000 and uses Western Elec-
tric Sound System.
We appreciate your courtesy in present-
ing us with the Award of Merit. It is a
big thing for us since it is notable evidence
to onr patrons of added achievement in at-
tempting to give them the best. C. C. Voel-
i.er, Harris-Voeller Theatres, Inc., Buhl,
Idaho.
June 7, 1930
EXHIBITORS HERALD-WORLD
107
WHAT THE PICTURE DID
Verdicts on Films in Language of Exhibitor
FOR ME
Copyright, 1930
Columbia
THE BROADWAY HOOFER (AT) : Special cast—
You won’t be sorry when you play this wonderful
production. In the first place, you don’t have artists
on your screen every day that compare with Marie
Saxon. She is vfiry attractive, can sing well, can
act well and can dance well. Can you beat a com-
bination like that? Then you know Jack Eagan.
He does his stuff and all of the rest go through this
one like clockwork. It is a wonderful entertainment.
Business better than average. — W. H. Brenner, Cozy
theatre, Winchester, Ind. — General patronage.
MURDER ON THE ROOF (AT): Special cast—
Our patrons seem to like this one. Six reels. —
Parkside theatre. Clinton, la. — General patronage.
GUILTY (AT): Virginia Valli — May 9-10. An
extra-good picture, wonderful moral story. But it
was a flop at the box office. I guess the small
town exhibitor still has to play box office stars if he
want6 business. But don’t be afraid of this picture.
If you can get them in it will please. Seven reels.—
Walter Hohlfeld. Elite theatre, Greenleaf, Kan. — Small
town patronage.
First National
PARIS (AT): Irene Bordoni — Boys, when you
I put this star out in your lobby on your picture
frames she draws you the crowds. That is what she
does for me. This picture surely has some gorgeous
scenes in color and they were all that saved me
from walkouts on this one. Try to get rental and
be satisfied, is all I can say. Ten reels. — Walter
Odom & Sons, Dixie theatre, Durant, Miss. — General
patronage.
THE PAINTED ANGEL (AT) : Billie Dove-^May
7. Billie’s admirers could not exactly appreciate her
in this kind of a role. They want her in emotional
stuff. Seven reels. — Henry Sparks, Grand theatre,
Cooper, Tex. — General patronage.
FOOTLIGHTS AND FOOLS (AT) : Colleen Moore
— Well, well, this is the straw that broke the camel’s
back for Colleen here, judging from the comments
of our patrons. The foreign dialect, brogue, accent
or whatever you want to call it, is the biggest detri-
ment to this business there ever was and our patrons
are loud in their voice of disapproval of this kind
of entertainment. The picture has its moments and
outside of that it is what I call punk entertainment.
About two reels of technicolor which is not so hot
and does not add much to the entertainment value.
Eight reels. — Parkside theatre, Clinton, la. — General
patronage.
HARD TO GET (AT) : Dorothy Mackaill — May 17.
Boys, here is a little picture that will please any
kind of an audience. Dorothy and Jack Oakie both
are great. Eight reels.— Henry Sparks, Grand thea-
tre, Cooper, Tex. — General patronage.
HARD TO GET (AT) : Dorothy Mackaill — Pleased
everyone. Seven reels.— Mrs. W. W. Hockenberry,
Liberty theatre. Oakland, la. — General patronage.
THE LOVE MART : Special cast — Did not please
here. Second night a flop. First time we have fooled
our people this' year.— Philip Rand, Rex theatre, Sal-
mon, Idaho. — General patronage.
HEART TO HEART : Special cast — Pleased all.
Drew^ fairly well. Book it.— Philip Rand, Rex thea-
tre, Salmon, Idaho. — General patronage.
DRAG: Richard Barthelmess — May 13. A good
picture silent but we only took in half enough to
pay for the picture. Seven reels.— Robert K. Yancey,
Bonny theatre, Mansfield, Mo. — 'General patronage.
LITTLE SHEPHERD OF KINGDOM COME:
Richard Barthelmess — Our last silent picture, for we
are putting in talkers. In spite of the fact that
talkers were to follow next day, this drew very
well on a Friday and Saturday and pleased generally.
Print, of course, was old but we got by. A good
bet for any silent house.— Philip Rand, Rex theatre,
oalmon, Idaho. — General patronage.
Fox
SUCH MEN ARE DANGEROUS (AT): Special
cast May ?-8-9. Wonderful. This picture sure is
entertaining. Baxter gets better each picture and
the rest of the cast are perfect. Many compliments
fl’°m satisfied patrons. Good business. — S. B. Ken-
bedy, Central theatre, Selkirk, Man., Canada. — Gen-
eral patronage. *
HIGH SOCIETY BLUES (AT): Gaynor-Farrell —
A sweet picture, with the screen’s sweetest sweet-
Key to Sound Symbols
AT — All-Talking
TME Talking, Musical Score, Effects
MC— Musical Comedy
O — Operetta
ME: — Musical Score, Effects (only)
DEFINITIONS: AT, a picture in ivhich all
speaking to be observed in the essential action
is recorded, tho designation including any musi-
cal score which the picture may have.— TME, a
part-talking picture, the designation including
the musical score necessary in such types and
any sound effects.— —MC, a picture corresponding
to the type of stage production called “musical
comedies," being extravaganzas or revues featur-
ing musical acts and dancing and with all sound
essential to the action, including dialog, re-
corded. O, a picture corresponding to the
light operas of the stage called “operettas."—
ME, a picture which has a musical score, may
have sound effects, but which has no dialog.
NOTE: When no symbols appear directly after
the title, the picture was run in silent form.
heart. Hardly believe it is quite as good as “Sunny-
side Up,’’ but nevertheless it’s plenty good entertain-
ment. Don’t be afraid to step on it. Twelve reels. —
Warren Weber, Ellinwood theatre, Ellinwood, Kan. —
General patronage.
BIG TIME (AT) : Special cast — A nice little pic-
ture. Ten reels. — Frank Shepherd, Majestic theatre,
Biggar, Sask., Canada. — General patronage.
THEY HAD TO SEE PARIS (AT): Will Rogers
— Disc recording. Truly a great picture. This great
American humorist, Will Rogers, although advanced
some in age, will be known, if the blessings of a
long life are spared him, bigger and greater fame.
Ten reels. — Walter Odom & Sons, Dixie theatre,
Durant, Miss. — 'General patronage.
HAPPY DAYS (AT) : Special cast — May 14-15-16.
Pretty ragged. We got two bum records out of sync.
They never replied to our letter telling them to watch
out for bum records. Nine reels. — L. P. Charles,
Grand Opera House, Chetek, Wis. — General patron-
age.
DOUBLE CROSS ROADS (AT): Special cast—
Very good picture. Good Saturday night show.
Seven reels. — Mrs. W. W. Hockenberry, Liberty thea-
tre, Oakland, la. — -General patronage.
LONE STAR RANGER (AT): George O’Brien— A
real box office attraction. Did nice business in two
days of pouring rain. — Walter Hohlfeld, Elite theatre,
Greenleaf, Kan. — Small town patronage.
SKY HAWK: Special cast — Average program offer-
ing. Eight reel. — Parkside theatre. Clinton, la. —
General patronage.
J. C. Jenkins
— His Colyum
The page of Jaysee Jenkins’ com-
ment, together with his sundry and
several, but always interesting,
observations on other topics, is
found on page 91 of this issue.
Jaysee— Page 91
THE COCKEYED WORLD (AT) : Special cast—
Boy, this is a box office smash! We broke all Fri-
day and Saturday records with patrons waiting in
line to see it. The story is good and the comedy is
HOT! Exhibitors, if you want a busy box office
just book this picture and try to control the crowds.
More power to Fox ! — R. J. Childers, New Woodland
theatre, Woodland, Wash. — Small town patronage.
THE COCKEYED WORLD (AT): Victor McLag-
len — May 15-16-17. This draws like a mustard plas-
ter. I had the hardest opposition a person can get,
two nights a class play and the third night it poured
down, and I made a little money on the picture in
the face of that. The picture is a little loud and
rough in spots but it seems as if the public likes
this kind of pictures. If any of you haven’t played
it you are missing a good bet. No Sunday picture.
Twelve reels. — P. G. Held, New Strand theatre. Gris-
wold, la. — Genera] patronage.
MG M
LORD BYRON OF BROADWAY (AT) : Special
cast — May 9-10. Very fine, just about as good as
“Chasing Rainbows.’’ Extra-bright photography.
Nine reels. — Robert K. Yancey, Bonny theatre, Mans-
field, Mo. — General patronage.
LORD BYRON OF BROADWAY (AT): Special
cast — April 18-19. The story is nothing to rave about
as we have had too many pictures about song writ-
ers and ham actors but at that this one is quite
interesting. The color scenes are very good and the
recording is very clear. — Walter Hohlfeld, Elite thea-
tre, Greenleaf, Kan. — Small town patronage.
DEVIL MAY CARE (AT) : Ramon Novarro — This
feature pleased very well here. Eleven reels. — B. R.
Johnson, Orpheum theatre, Kerrobert, Sask., Can-
ada.— General patronage.
WOMAN RACKET: Blanche Sweet— May 10. A
very good production. Held interest of our people
all the way through. Plot good and the show was
above the average. — George Lodge, Green Lantern
theatre, Claymont, Del. — General patronage.
THE SHIP FROM SHANGHAI (AT) : Special cast
— -May 9. A very good Friday and Saturday picture.
Wolheim’s voice not so good. Hard to understand.
Eight reels.- — Henry Sparks, Grand theatre, Cooper,
Tex. — General patronage.
SHIP FROM SHANGHAI: Special cast— May 13.
One of the most gripping films we have shown for
many days. Acting fine and the story holds your
attention from beginning to end. — George Lodge,
Green Lantern theatre, Claymont, Del. — General pat-
ronage.
CHASING RAINBOWS (AT): Bessie Love— May
16-17. A real picture from every standpoint. The
best business yet on sound. Step on this one, as
it will please. — G. B. Orne, Richmond theatre, Rich-
mond, Vt. — Small town patronage.
A LADY TO LOVE: Vilma Banky— May 20-21.
Very good acting but only a program picture. The
leading male role spoiled the picture for me, as only
a few knew him. Six reels. — P. N. Wilson, Parkview
theatre, Collierville, Tenn. — ’Small town patronage.
UNTAMED (AT) : Joan Crawford — May 14-15.
Very, very good. Will please 100 per cent. Wonder-
ful work by Joan and Torrence and Montgomery.
The latter two add a lot. — G. B. Orne, Richmond
theatre, Richmond, Vt. — Small town patronage.
DYNAMITE (AT) : Special cast — April 6-7-8. A
big 14-reel picture that did not draw and only pleased
about 50 per cent. It really has a wonderful story
but it takes too long to tell it. Too much heavy
stuff in it for the average audience. — Walter Hohlfeld.
Elite theatre, Greenleaf, Kan. — Small town patronage.
NAVY BLUES (AT) : William Haines— May 16-17.
Fine. Believe this pleased 100 per cent. Didn’t
notice anything so terrible in it. There were two
places that were a little raw but it wasn’t anything
to go up in the air about. — Robert K. Yancey, Bonny
theatre, Mansfield, Mo. — General patronage.
NAVY BLUES: William Haines— May 2-3. The
usual Haines 6tuff hut it pleased. Only one fault to
find and that is that it was a little suggestive at
times. Seven reels. — P. N. Wilson, Parkview theatre.
Collierville, Tenn. — Small town patronage.
THE MAN HIGHER UP, 2: Hobart Bosworth—
This is the most gosh-awful thing I ever saw or
listened to. I hid in the lobby while this was run-
ning. Hobart Bosworth can’t be undertsood at all.
Robert Edeson is better. Hope I never see anythinj
else like it. — Robert K. Yancey, Bonny theatre. Mans-
field, Mo. — General patronage.
108
EXHIBITORS HERALD-WORLD
June 7, 1930
CHINA BOUND: Dane-Arthur— May 16-17. Just
as I expected from this pair, an extra-good comedy-
drama. I regret that Metro haa dropped this pair,
for they always pleased. Seven reels. — P. N. Wilson.
Parkview theatre, Collierville, Tenn. — Small town pat-
ronage.
WILD ORCHIDS: Special cast — Drew the better
class trade but we need all to make it pay. Ladies
enjoyed it. Good comments. — Philip Rand, Rex thea-
tre, Salmon, Idaho. — General patronage.
THE OVERLAND TELEGRAPH: Special cast—
Better than I expected. Saturday night folks liked
it. — Philip Rand, Rex theatre, Salmon, Idaho. — Gen-
eral patronage.
SO THIS IS COLLEGE? (AT): Special cast— A
first-class feature and pleased well. Eleven reels. —
Frank Shepherd, Majestic theatre, Biggar, Saak.,
Canada. — General patronage.
THE UNHOLY NIGHT: Special cast — Average
production. Eight reels. — Parkeide theatre, Clinton,
la. — General patronage.
Paramount
SECOND WIFE (AT) : Conrad Nagel — Wonderful
picture. — Mrs. W. W. Hockenberry, Liberty theatre,
Oakland, la. — General patronage.
THE VIRGINIAN (AT) : Gary Cooper — May 4-5-6.
Here is a great picture and it will do wonderful
business. Probably the beet of the year for the
small towns. And as usual Paramount squeezes
you for every nickel they can. Buy it if you can
buy it right. Twelve reels. — Walter Hohlfeld, Elite
theatre, Greenleaf, Kan. — Small town patronage.
SLIGHTLY SCARLET (AT): Evelyn Brent-May
16-17. Very clever and interesting picture that did
not draw so very well at the box office. Brent’s
voice very good but too much dialect by the other
players. Brook would be better if he talked less
English and more American. Eight reels. — Walter
Hohlfeld. Elite theatre, Greenleaf, Kan. — Small town
patronage.
DARKENED ROOMS (AT) : Evelyn Brent — May
15-16. Just a lot of bunk. Many walked out on
this. We must have a story as well as good record-
ing. This will be good to show in a 15-cent play-
house. But don’t try to get 35 or 50-cent admission.
Six reels. — Mrs. W. W. Hockenberry, Liberty the-
atre, Oakland, la. — General patronage.
SEVEN DAYS LEAVE (AT) : Gary Cooper— April
11-12. The poorest piece of cheese that was ever
made. If you have this (bought pay for it and
leave it in the can. No story, no love interest. This
picture hurt Cooper more than anything he ever
made. He is too good a star to put in this kind of
junk. — Walter Hohlfeld. Elite theatre, Greenleaf,
Kan.- — Small town patronage.
BURNING UP (AT): Richard Arlen— May 20-21.
Fairly good story. Too much noise all the way
through. It gives you a headache. Seven reels. —
L. P. Charles. Grand Opera House, Chetek, Wis. —
General patronage.
BURNING UP (AT) : Richard Arlen — This would
make a good two-reel action picture. Worth about
the price charged for the score. Six reels. — Mrs.
W. W. Hockenberry, Liberty theatre, Oakland, la.
— General patronage.
KIBITZER (AT): Special caste- May 17-18. This
is a good show. The kibitzer fellow is funny. They
liked it. Eight reels. — L. P. Charles, Grand Opera
House. Chetek, Wis. — General patronage.
SWEETIE (AT): Nancy Carroll— April 27-28-29.
A fairly good picture that did not do so good because
of bad weather, not the big special they claimed it
was. Austin’s voice is rotten. Oakie and Carroll
good. Helen Kane’s boopadoop singing and talking
is lousy. — Walter Hohlfeld, Elite theatre, Greenleaf,
Kan. — ‘Small town patronage.
SWEETIE (AT) : Nancy Carroll — “Music hath
charm to soothe the savage breast,’’ or something
like that, so sayeth the poet, but he should have
added, "it hath a magic charm at the good old box
office.” This was our opening talker! Some may
wonder why we didn’t pick a bigger one — bigger
maybe — but not better. No. siree, for this was a
peach, and though a “collegiate” in theme, was far
above the usual college picture, having so much
singing and dancing in it. A few of the older
folk never did know what it was all about, but they
enjoyed it hugely, however. And compliments
showered on us like hail. I would like to play one
as good as “Sweetie” once a week. My wife saw
it seven times and wants me to bring it back. My
daughter is “prep-stepping” all over the lot. the
High school girls are “boopa-doop-dooping” on the
streets, singing “He’s So Unusual,” and the whole
town is whistling and humming “Sweeter Than
Sweet.” So what could be sweeter than “Sweetie”?
— Philip Rand, Rex theatre, Salmon, Idaho — General
patronage.
THE MIGHTY (AT) : George Bancroft — May
11-12-13. A wonderful picture, and pleased all who
saw it but did not do anything extra at the box
office. — Walter Hohlfeld, Elite theatre, Greenleaf,
Kan. — Small town patronage.
RIVER OF ROMANCE: Buddy Rogers — Ran this
on "amateur night” and it went over good. People
enjoyed it. especially Wallace Beery. Good story.
Why do they always make Southern gentlemen look
like villains? This has some pretty scenes. — Philip
Rand, Rex theatre, Salmon, Idaho.— General patron-
age.
POINTED HEELS (AT) : Special cast — This is the
poorest picture I have run for some time. Nothing
to it whatever. Seven reels. — Frank Shepherd. Ma-
jestic theatre. Biggar, Sask., Canada. — General pat-
ronage.
Seek Installation
Of Devices for Deaf
(Special to the Herald-World)
LOUISVILLE, June 4. — The
Louisville League for the Hard of
Hearing at a recent meeting named a
committee to visit the principal the-
atre managements of the city to see
if it would not be possible to interest
the latter in supplying devices en-
abling the hard of hearing to enjoy
sound pictures.
POINTED HEELS (AT) : Special cast — Was dis-
appointed in this picture. Helen Kane looks like the
Kansas fat girl. Some more of Paramount’s cream
turned to sour milk. — Mrs. W. W. Hockenberry,
Liberty theatre, Oakland, la. — General patronage.
THE LOVE DOCTOR (AT) : Richard Dix — May
12. This is a very clever comedy-drama and Dix
fans will like it, and if everywhere ie like it is in
my town, there are lots of Dix fans. Seven reels. — -
Henry Sparks, Grand theatre. Cooper, Tex. — General
patronage.
THE MYSTERIOUS DR. FU MANCHU (AT):
Warner Oland — This was a good picture of its kind
but did not please some people. Talking very good.
Ten reels. — Frank Shepherd, Majestic theatre, Biggar,
Sask., Canada. — General patronage.
HALF WAY TO HEAVEN (AT): Buddy Rogers—
May 2-3. This did good business and gave satis-
faction for Friday and Saturday nights. Paul Lucas
very hard to understand because of his dialect. —
Walter Hohlfeld, Elite theatre, Greenleaf, Kan. —
Small town patronage.
WELCOME DANGER (AT) : Harold Lloyd — April
20-21-22. Best Lloyd picture to date and did good
business. Talking in general is very good, consider-
ing that the picture was made almost a year ago.
But plugging in dialog after scene is made does
not work. Twelve reels. — Walter Hohlfeld, Elite
theatre, Greenleaf, Kan. — Small town patronage.
THE COCOANUTS (AT) : Marx Brothers — ’This
production was not worth the money paid for it and
the wisecracks around here were not appreciated.
Some people are still asking me what it was all
about. Ten reels. — Frank Shepherd, Majestic the-
atre, Biggar, Sask., Canada. — General patronage.
RED SKIN : Richard Dix — How the people did en-
joy the technicolor ! Priced too high for such an old
play. That’s the trouble with taking on a long
contract — they become too old by the time you get
to run them off. The print was old, nearly gone.
Hard luck. — Philip Rand, Rex theatre. Salmon.
Idaho.- — General patronage.
Pathe
GRAND PARADE (AT) : Helen Twelvetrees — May
14- 15. Another back-stage story that did not please
the majority. This little star would be better if
she would quit her screeching and act natural.
Eight reels. — Walter Hohlfeld, Elite theatre, Green-
leaf. Kan. — Small town patronage.
FLYING FOOL (AT) : William Boyd— Not so hot.
Seven reels. — B. R. Johnson, Orpheum theatre, Ker-
robert, Sask., Canada. — General patronage.
RKO
BEAU BANDIT (AT): Rod LaRocque— May 14-
15- 16. I have yet to hear a better voice than that
of Rod LaRocque. Even speaking broken Englieh
one can understand every word he utters. This is
an elaborate Western with an unusual plot that is
sure to please. — S. B. Kennedy. Central theatre,
Selkirk, Man., Canada.— General patronage.
DANCE HALL (AT): Olive Borden— April 25.
Very good. Olive was so much better in this than
in “Half Marriage.” Eight reels. — -Henry Sparks,
Grand theatre. Cooper. Tex. — General patronage.
DANCE HALL (AT) : Special cast — I don’t care
how hard they try, a better entertainment cannot
be made, so get this set in and -prepare to give your
patrons an entertainment treat. Just one of those
things taken from real life, and is it okay? Try it
and see. — W. H. Brenner, Cozy theatre, Winchester,
Ind. — General patronage.
DANCE HALL (AT): Special cast — A disappoint-
ment to our patrons. We received several complaints
on the sound of this picture. RKO cannot or has
not been able to record Arthur Lake’s voice to give
satisfaction to our patrons and we received one of
them ding-busted sound-on-film prints. Seven reels.
—Parkside theatre, Clinton, la. — General patronage.
THE DELIGHTFUL ROGUE (AT) : Rod LaRocque
— Good. Every word clear as a bell. Six reels. —
Mrs. W. W. Hockenberry, Liberty theatre, Oakland,
la. — General patronage.
LOVE COMES ALONG (AT): Bebe Daniels—
May 17-18-19-20. Well, they did it again. Every
time a star makes a hit in a big production you
can depend on their next picture being a flop, and
this is no exception. It's just too bad for Bebe. as
she really is good. — S. B. Kennedy. Central theatre,
Selkirk. Man., Canada. — General patronage.
THE VAGABOND LOVER (AT) : Rudy Vallee—
May 19. Rudy’s voice ie good. Picture would get ,
by for light entertainment if he didn’t wear such !
a frown all the way through. Bight reels. — Henry ,
Sparks, Grand theatre. Cooper, Tex. — General pat-
ronage.
HIT THE DECK (AT) : Special cast-Jttay 14-15-16.
A very pleasing picture that pleased about 60 per-
cent. Not as big as I expected. Business fair. j
Twelve reels. — Lloyd Pearson, Princess theatre,
Rushville, 111. — Small town patronage.
HIT THE DECK (AT) : Special cast — Not so hot
but will please patrons at slight increase in admis-
sion. Failed to come up to expectations at box
office. Fourteen reels — Warren Weber, Ellinwood
theatre, Ellinwood, Kan. — General patronage.
SEVEN KEYS TO BALDPATE (AT): Richard
Dix — A right interesting mystery comedy-drama. My
crowd enjoyed it immensely. Dix is a gool talking
actor. However, they sent me a sound-on-film print
that had been matched to the discs. That’s cheap
and unfair. When a theatre buys a disc print it is
entitled to discs and disc prints, not botched up film
prints. — M. W. Larmour, National theatre, Graham,
Tex. — General patronage.
Tiffany
THE LOST ZEPPELIN (AT): Special cast— An
excellent program picture. A good small town Fri-
day and Saturday program. Eight reels. — Warren
Weber, Ellinwood theatre, Ellinwood, Kan. — General
patronage.
THE LOST ZEPPELIN (AT): Special cast— A
-pretty good talking picture. Would class it as just
a shade better than the average program picture.
— -M. W. Larmour. National theatre, Graham, Tex.—
General patronage.
United Artists
CONDEMNED (AT): Ronald Colman— May 18-19-
20. Good picture of its kind but no box office at-
traction. United Artists pictures just don’t click for
me. Print good. Ten reels. — -P. G. Held, New
Strand theatre, Griswold, la. — General patronage.
BULLDOG DRUMMOND (AT): Ronald Colman—
May 10-11-12-13. This was evidently a fine picture
when new. Colman has a fine, rich voice. — S. B.
Kennedy, Central theatre, Selkirk, Man., Canada.—
General patronage.
Universal
MISSISSIPPI GAMBLER: Joseph Schildkraut—
May 6. Acting of the star was very good. Whole
production very interesting and well presented. A
satisfactory film. — George Lodge, Green Lantern
theatre, Claymont, Del. — General patronage.
EMBARRASSING MOMENTS (AT) : Special cast
— -A right entertaining comedy-drama. Of the pro-
gram type. — M. W. Larmour, National theatre, Gra-
ham, Tex. — General patronage.
THE COHENS AND KELLYS IN SCOTLAND
(AT) : Special cast — A fair program picture but j
most certainly not a special. I still contend that j
talking pictures are no longer a novelty and the I
producers will have to buy some entertaining stories I
before they will be able to make successful talking j
picture. The actors all talk with some sort of a |
brogue that makes them hard to understand at times, j
— M. W. Larmour, National theatre, Graham, Tex. j
— General patronage.
THE LOVE TRAP: Laura La Plante — Did not |
draw at all. Laura La Plante not a favorite here, j
Lost heavily. Didn’t see it but heard of no kicks.
— Philip Rand, Rex theatre, Salmon, Idaho. — General j
patronage.
BIG TIMBER: William Desmond— May 3. Was i
surprised to find that this was a very good little
picture. Olive Hasbrouck good. Pleased our patrons
and satisfied them. — George Lodge, Green Lantern
theatre, Claymont, Del. — General patronage.
LUCKY LARKIN (AT): Special cast— This pic- j
ture is listed in the “Herald-World” as an all-talk-
ing Western. The disc print I received did not have
any dialog at all. Of course I paid dialog prices
for it. Stung again. Listen, fellows — why let the
producers get away with murder? — M. W. Larmour.
National theatre, Graham, Tex. — General patronage.
SHOW BOAT (AT): Special cast— May 22-23-24.
A very good picture, spoiled somewhat by a poor
print. When you play this don’t tell _ them that it
is all-talking, as it is only part-talking. Photog-
raphy good, print poor. Thirteen reels. — P. G.
Held, New Strand theatre, Griswold, la. — General
patronage.
Warner Brothers
HOLD EVERYTHING (AT) : Special cast— A
knockout from every angle. Good songs, great com-
edy that will make your patrons howl with laugh-
ter, gorgeous technicolor. Should prove to be one
of the best money pictures of the present season
if advertised right. Ten reels. — Warren Weber.
Ellinwood theatre, Ellinwood, Kan. — General patron-
age.
SHE COULDN’T SAY NO (AT) : Winnie Light-
ner — A splendid picture and well liked. Seven reels.
— Frank Shepherd. Majestic theatre, Biggar. Sask..
Canada. — General patronage.
SONG OF THE WEST (AT): John Boles— Beau-
tiful picture. One hundred per cent satisfaction.
However, bad weather cut down our crowd. Nine
1 June 7, 1930
EXHIBITORS HERALD-WORLD
109
reel6. — Mrs. W. W. Hockenberry, Liberty theatre.
Oakland, la. — General patronage.
SKIN DEEP (AT) : Monte Blue — A splendid pro-
duction and pleased everybody who came to see it.
Seven reels. — Frank Shepherd, Majestic theatre, Big-
gar, Sask., Canada. — General patronage.
SKIN DEEP (AT) : Special cast — An entertaining
talking picture. The crowd here liked it fine. Busi-
ness was off but those who came complimented it. —
M. W. Larmour, National theatre. Graham, Tex. —
General patronage.
SO LONG LETTY (AT): Charlotte Greenwood-
May 11-12-13. An excellent comedy, liked by all.
Print good. Six reels. — P. G. Held, New Strand
theatre, Griswold, la. — General patronage.
TIGER ROSE (AT) : Special cast — Received the
, picture one day ahead of play date, screened it and
refused to play the picture. But Warners already
had my film rental and score charge, so I suppose I
will lose this, in addition to the express and adver-
tising, not to mention the damage done to the
theatre's reputation by not playing a picture as ad-
vertised. There should be some way to force a pro-
ducer to give passable recording or cancel the pic-
ture.— M. W. Larmour. National theatre, Graham,
Tex. — General patronage.
THE GOLD DIGGERS OF BROADWAY (AT):
Special cast — May 14. This picture has never had
anything but the best rating, so what I would say
would add nothing to its popularity, but I’m going
to say it anyhow. It’s the best talking and singing
picture that has been produced so far. Eleven
reels. — Henry Sparks, Grand theatre. Cooper, Tex.
— General patronage.
THE SAP (AT) : Special cast — This man may be
a star some places but he is a piece of cheese here.
I have played three of his pictures. I thought them
fairly good program talkers. Of course two of them
appeared to be made from the same story with
merely a change of props. My crowd don’t appear
to think even that much of the pictures, for they
positively refuse to come to see him. And I am
paying special prices for them. — M. W. Larmour,
National theatre. Graham. Tex. — General patronage.
THE MIDNIGHT TAXI: Helene Costello— May 6.
An extra-good silent picture but they don’t draw
any more. We will have to run talking pictures
on Tuesday, too, I suppose. Good photography. Six
ree]s. — Robert K. Yancey, Bonny theatre. Mansfield.
Mo. — General patronage.
SAY IT WITH SONGS (AT): A1 Jolson— April
30. Better than “The Singing Fool,” and that’s
putting it pretty strong, but nevertheless it’s true.
Eleven reels. — Henry Sparks, Grand theatre, Cooper,
Tex.— General patronage.
Miscellaneous
BIG DIAMOND ROBBERY (FBO): Tom Mix—
April 25-26. Very good Mix picture and pleased all
who like outdoor action thrillers, and for once I
received good prints from R K O. Seven reels. —
P. N. Wilson, Parkview theatre, Collierville. Tenn.
— Small town patronage.
DRIFTING (FBO): Tom Mix— Tom Mix doesn’t
draw any more. Picture pretty good. — Philip Rand.
Rex theatre, • Salmon, Idaho. — General patronage.
Short Features
(SOUND)
COLUMBIA
A GAY CABALLERO, 2. A good short and
pleased. — Frank Shepherd. Majestic theatre, Biggar.
Sask., Canada. — General patronage.
HAUNTED HOUSE, 1. Another swell Disney car-
toon.— S. B. Kennedy, Central theatre, Selkirk, Man.,
Canada. — General patronage.
MY WIFE, 1. Victor Gem — Average act. — Park-
side theatre, Clinton, la. — General patronage.
ROMANY LASS, I. Average.— Parkside theatre,
Clinton, la. — General patronage.
SKELETON DANCE. Very good.— Frank Shep-
herd, Majestic theatre, Biggar, Sask.. Canada. — Gen-
eral patronage.
EDUCATIONAL
DON’T BE NERVOUS, 2. Lloyd Hamilton— Ham-
ilton in a dual role is good in this one. — S. B.
Kennedy, Central theatre, Selkirk, Man., Canada. —
General patronage.
DON’T BE NERVOUS, 2. Lloyd Hamilton— Aver-
age comedy. — Parkside theatre, Clinton, la. — Gen-
eral patronage.
THE FIXER, 2. Average comedy. — Parkside thea-
tre, Clinton, la. — Genera! patronage.
FLINN FLAM FILMS, 1. Felix the Kat— Nothing
extra. These cartoons aren’t as good as they used
to be. Not enough to them. Too short and no
action. — Robert K. Yancey, Bonny theatre, Mans-
field, Mo. — General patronage.
GOOD MEDICINE, 2. Very good all-talking com-
edy.— S. B. Kennedy, Central theatre, Selkirk, Man.,
Canada. — General patronage.
GOOD MEDICINE. — Not much comedy to it but
have had worse. — B. R. Johnson. Irpheum theatre,
Kerrobert, Sask., Canada. — General patronage.
NO FUELING, 1. Felix the Cat — A dandy cat
cartoon. Some of these are good entertainment and
they sure please the kids. — Rogert K. Yancey, Bonny
theatre. Mansfield, Mo. — General patronage.
PEACE AND HARMONY, 2. Here’s a real good
domestic comedy with plenty of laughs. — S. B. Ken-
nedy, Central theatre. Selkirk, Man., Canada. — Gen-
eral patronage.
SWITCHES WITCHES, 1. Felix the Cat.— A good
Felix cartoon. Most of them are real good. We
get one once in awhile that is poor. — Robert K.
Yancey. Bonny theatre, Mansfield. Mo. — General pat-
ronage.
FOX
MIND YOUR BUSINESS, 2. Couldn’t understand
half of this. — S. B. Kennedy, Central theatre, Selkirk,
Man., Canada. — General patronage.
M GM
THE BIG KICK, 2. Harry Langdon — This was a
good comedy and well liked. — Frank Shepherd, Ma-
jestic theatre, Biggar, Sask., Canada. — General pat-
ronage.
BLOTTO, 8. Laurel-Hardy — A good comedy but
not so good as "Night Owls.”. — Frank Shepherd,
Majestic theatre, Biggar, Sask., Canada. — -General
patronage.
CLIMBING THE GOLDEN STAIRS, 2. Good but
not as entertaining as "Doll Shop.” — Parkside thea-
tre, Clinton. Ia. — General patronage.
FIRST SEVEN YEARS, 2. Our Gang— This was
a pretty good comedy. Suited the kids and most of
the grownups. — Frank Shepherd, Majeetic theatre,
Biggar. Sask., Canada. — General patronage.
HOOSE GOW, 2. Laurel-Hardy — Good. — Parkside
theatre, Clinton, Ia. — General patronage.
LEAPING LOVE, 2. Charley Chase — Good com-
edy. Print good. — P. G. Held. New Strand theatre,
Griswold, Ia. — General patronage.
MOAN AND GROAN, INC., 2. Our Gang— Fair
but a little below standard. — G. B. Ome, Richmond,
theatre, Richmond, Vt. — Small town patronage.
MOVIE NIGHT, 2. Charley Chase — Poor enter-
tainment and very dark. Don’t see why Metro keeps
this silly guy. — P. N. Wilson, Parkview theatre,
Collierville, Tenn.- — Small town patronage.
THE NIGHT OWLS, 2. Laurel-Hardy— This is a
dandy comedy. Pleased 100 per cent.- — Frank Shep-
herd. Majestic theatre, Biggar, Sask., Canada. — Gen-
eral patronage.
STEPPING OUT, 2. Charley Chase — Fair but not
up to standard. — G. B. Orne, Richmond theatre. Rich-
mond, Vt. — Small town patronage.
VAN AND SCHENCK, 1. Good.— Robert K.
Yancey, Bonny theatre. Mansfield, Mo. — General pat-
ronage.
SONGS OF THE ROSES, 1. — All in technicolor and
very beautiful and entertaining and gorgeous. Fine.
— Robert K. Yancey, Bonny theatre. Mansfield, Mo.
— General patronage.
PARAMOUNT
MY PONY BOY, %. Good entertainment. — Park-
side theatre, Clinton, Ia.— General patronage.
PATHE
ALL STUCK UP, 2. A fair comedy but nothing
to rave about. — Frank Shepherd, Majestic theatre,
Biggar, Sask., Canada. — General patronage.
PATHE REVIEW NO. 3. The first of the new
Pathe Reviews and a pip. The music is gorgeous
and the subjects most interesting. — S. B. Kennedy.
Central theatre, Selkirk, Man., Canada. — General pat-
ronage.
PATHE REVIEW NO. 219, 1. These reviews make
fair fillers. — Parkside theatre. Clinton, Ia. — General
patronage.
RUBEVILLE, 2. Very good comedy. In fact, all
of Pathe comedies have been very good to date. —
Parkside theatre, Clinton, Ia.- — General patronage.
TURKEY FOR TWO, 2. Nothing to this, just two
reels wasted. — Frank Shepherd, Majestic theatre.
Biggar, Sask., Canada. — General patronage.
WEDNESDAY AT THE RITZ, 2. Absolutely the
poorest I have ever run. What it was all about I
don't know and I don’t think the producer does
either. — Frank Shepherd, Majestic theatre, Biggar,
Sask., Canada. — General patronage.
UNIVERSAL
CHILE CON CARMEN, 1. Oswald the Lucky Rab-
bit.— Good. — P. G. Held, New Strand theatre, Gris-
wold. Ia. — General patronage.
KISSES AND KURSES. Oswald the Rabbit kept
my house roaring in a cartoon version of “Show
Boat.” — M. W. Larmour. National theatre. Graham,
Tex. — General patronage.
WARNER BROS.
DOUGLAS STANBURY (Act No. 918). A far
better than average singing act. — M. W. Larmour.
National theatre, Graham. Tex. — General patronage.
EDDIE MILLER (Act No. 881). Eddie has a beau-
tiful voice that reproduces perfectly. His one man
glee club seems to be a novelty in both recording
and photography. The entire act is far above the
average.— M. W. Larmour, National theatre, Graham,
Tex. — General patronage.
LOW DOWN (Act No. 914). The Christian ladies
balled me out for showing this. They said it was
the nastiest, lowest thing they had ever seen on my
screen. So I pulled it after the first showing. —
M. W. Larmour, National theatre, Graham, Tex. —
General patronage.
MAL HALLET (Act No. 729). Just another or-
chestra.— M. W. Larmour, National theatre, Graham.
Tex. — General patronage.
UNDERDOG, 2. A very good 6hort subject.
Print good. — P. G. Held, New Strand theatre, Gris-
wold, Ia. — General patronage.
( SILENT )
FOX
AIRWAYS OF THE ARCTIC, 1. Good filler.—
Parkside theatre. Clinton, Ia. — General patronage.
M G M
FAST FREIGHT, 2. Our Gang — Very good, espe-
cially the last reel. — P. N. Wilson, Parkview theatre,
Collierville, Tenn. — Small town patronage.
R K O
MeGUIRE COMEDIES, 2. These don't seem to
please and are very 6illy sometimes. — P. N, Wilson,
Parkview theatre, Collierville. Tenn. — Small town pat-
ronage.
Swiss Invention May
Solve Color Problems
(Special from Department of Commerce)
WASHINGTON, June 4. — “The nat-
ural color film problem has been solved
by a recent Swiss invention,” states the
Swiss Cinema, a trade magazine. “A color
film produced according to the new process
was recently demonstrated; the colors ap-
pear to be absolutely natural and give a
greater impression of plasticity than was ever
produced by a black-and-white film. The
new invention does not imply either tech-
nical or financial difficulties; it is merely a
completion of the black-and-white film.
Films produced according to this process
can be projected over any ordinary ap-
paratus and copied and developed along the
usual lines. There are no moving color
edges which are so dangerous in other ex-
isting color-film systems, and the color
scale is extremely rich.
Nat Holt to Have Five
Fox Theatres in Kansas
(Special to the Herald-World)
SAN FRANCISCO, June 4. — Nat Holt,
who recently tendered his resignation as
manager of the California theatre here, has
associated himself with Fox West Coast the-
atres and has left for Wichita, Kansas,
where he will have charge of the chain of
five theatres acquired a short time ago. Be-
fore leaving he was guest at a luncheon ten-
dered in his honor. He has been succeeded
here by Stanley Brown, formerly general
manager of the Brin theatres, Milwaukee,
Wis., and before then district manager for
the Fox interests at Milwaukee.
New Manager for Albany
(Special to the Herald-World)
ALBANY, June 4. — Harry Thompson, who
has been manager for First National, Albany,
N. Y., for the past year or more, has been
succeeded by Ben Kalmenson, formerly of
Pittsburgh and a salesman for First Na-
tional in Albany for sometime.
TALKING TRAILER
For
Paramount’s
Newest Success
“SAFETY IN NUMBERS”
Will Get You Extra Business
Booh It Now
NATIONAL
SCREEN SERVICE
Chicago New York Los Angeles
no
EXHIBITORS HERALD-WORLD
CHICAGO PERSONALITIES
By JIM LITTLE
THE first meeting of the newly organized Chicago Chapter of the Society
of Motion Picture engineers was held May 21 at the City Club. Tempo-
rary officers, to serve until the regular fall election, were chosen. The
annual nomination and election of yearly officers will take place sometime in
October.
ANNOUNCEMENT was made that the
Ci forming of this group had been sanctioned
by the mother society, after which nomina-
tions were made. J. A. Dubray was voted
chairman, J. Elliot Jenkins to the post of sec-
retary, and O. F. Sphar and O. B. Depue
were elected to the board of governors. A
Papers and Program committee was then
chosen, consisting of Fred Kranz and E. S.
Pearsall, Jr. B. W. Depue was appointed as
a publiicty committee.
Meetings will be held every month, at which
time papers will be presented and various
affairs discussed. The Chicago Chapter is in
reality a midwest division chapter, with Chi-
cago as the stamping ground. Election of
regular officers will be held in the fall.
J{C * 5}C
We dropped in on Sam Schaeffer the other
day to see how he was standing the strain of
entering the field of national distribution and
found him not the least careworn or appre-
hensive. Sam says it is easy to stick with the
job with all his Firmset cement around and
dared us to try to pull up a theatre chair that
had been sunk in it. He excepted only dyna-
mite.
* % *
We happened to drop into Roy Alexander’s
office long enough to hear what he said con-
cerning the weather. Perhaps you know that
he is rather sold on this game called golf and,
inadvertently, it began to rain. And the day
before a holiday at that. So we’ll let you
imagine the rest.
:{s i*S %
George Paul, formerly owner of the State
theatre, has taken over the Harmony theatre
on 43rd street, which he plans to equip with
DeForest sound, as well as undertake some
renovation of the house.
% % sk
Another one of the vicissitudes of the film
business is this going to see prize fights (we
rather think you’d term the Von Porat-Gag-
non affair a fight) and matching to see who
buys the dinner before the affair. Henri Ell-
man, Jack Miller and Emil Stern matched and
it fell to Henri’s lot to guide his hungry
guests to the Blackstone. It must have been
a kingly repast, according to the inevitable
little token one receives from the waiter after
dining.
❖ * *
Balaban and Katz, adding to their steadily
increasing holdings, has taken over the Bilt-
more theatre on Division street.
5{C 5|t
The Cooney Brothers, formerly owners of
the National theatre, are erecting a 900 seat
house on Calumet avenue, Hammond, Indiana.
^ ^ ^
For some reason or other, German pictures
don’t seem to go in Milwaukee. That sounds
like a paradox, but Henri Ellman says it’s so.
“The Lost Dirigible,” German version, was
taken up there, but it doesn’t seem as though
pictures in German are what they want.
jfc 5k 5*S
Maurice Salkin, connected with the De For-
est outfit, has closed five orders for installa-
tions in Chicago houses. They are the Har-
mony, on 43rd street ; the States, South State
street; Palace, run by Jimmie Plodna, located
on South Halsted; the Lincoln, South State
street, and the Home, on South Halsted
street. That’s not a bad day’s work.
* * *
So, the day before Decoration Day, every-
one was thinking of something else besides
work. How long it would take to get there,
what the score was going to be and each sent
up a little prayer that the skies would remain
clear and the rain god amiable. This is being
written the day before also, and we sincerely
hope that the prayer works. However, bad
weather may mean good box offices, which
only goes to show that almost everywhere
there is a compensation, only we can’t see
that when we want to do something real
badly.
* * *
We were also told that Ludwig Siegel, for-
merly connected with the Prairie theatre, has
taken over the Americus, located on Ogden
avenue.
* * *
Harris Wolfberg divisional manager for
M G M, located in St. Louis, and formerly of
Chicago, and at one time connected with Fa-
mous and also Universal, dropped into town
the other day, saw a few of his friends, but
not being able to see the rest of them he left
his regards.
* * *
Sam Abrams of the Independent association
Henri Ellman Gets on the
Desk to Say:
First of all let’s take our hat off to Jack
Hess, the best publicity director in the city.
Did you notice last Saturday’s Tribune in
which was printed a special section in color
telling of the new policy at the Palace thea-
tre? Well, that was the work of Jack and
it’s a mighty darn good piece of work. The
ads created considerable attention on “Film
Row.”
These conventions are beginning to be-
come a farce. 24 salesmen, three bookers
and a manager approached me last week
requesting a bottle of the rare stuff. Their
request wasi fulfilled with stuff, but rare was
eliminated.
The tightest fellow I know is the guy who
puts his chewing tobacco out in the sun to
dry so he can smoke it the next day.
I see where A1 Blasko was promoted to
director of publicity and advertising at Es-
saness Theatres. Al’s a great guy and we
know he’ll prove successful.
An exhibitor, who was tired of the same
old arguments, walked into the office the
other day with a sign on his coat reading,
“Deaf and Dumb.” After trying unsuccess-
fully for an hour to sell hinn a few pic-
tures, I yelled out, “you big so and so.”
To which he replied “Who’s a so and so?”
When it’s Springtime in Chicago it’s h —
on the theatres.
Henri
June 7, I93C
Sam Schaeffer, who recently has gone
into the national equipment distribution
field.
plans to open the National theatre about June
1, equipping it for sound in the meantime.
As one of those delightful, spontaneous out-
bursts, the ten managers of Cresson E
Smith’s midwest division of United Artists
made him a gift of a beautiful desk set. We
can well imagine that he was pleased.
* * *
The Little Cinema theatre, that silent house
where all good people go, has been showing
in its program some of Educational’s really
educational shorts dealing with the whims and
vagaries of insect life and microscopic life.
This ought to be an interesting addition to
any program.
* * *
World Wide’s “What a Man” will be shown
at the State and Lake sometime in July.
* * *
B. N. Judell is to have ’he physical distri-
bution of Talking Picture Epics in the terri-
tories of Northern Illinois, Indiana, Wiscon-
sin and Michigan.
* * *
RKO has taken over the Rialto theatre in
Champaign, Illinois, and the Capitol theatre
in Madison, Wisconsin.
* % 'Ji
The offices of Simanksy and Miller, as well
as those of the Exhibitors’ Association, smell
pungently of newly spread paint. Chairs are
in more or less of a chaos, and the desk tops!
seem to be about the only available places to
park. We had a delightful (as usual) little
chat with Tess Heraty, who was a very busy
lady, and mentioned that she was leaving for
Michigan to spend the holidays. And that
was about all that she could think of (we
don’t blame her a bit).
^ ^
Very satisfactory business has been en-
joyed by the Avalon and Stratford theatres
during the first week as exclusive talking
picture houses, according to James £.
Coston, general manager of Federal Thea-
tres. Both houses played to a larger paid
attendance than was the case when stage
presentations formed a part of the program.
The management attributes this partly to
the fact that lower admission rates are
proving popular, and also, that people like
straight picture programs.
* * *
We were told that Bill Bromberg, a
most popular man among the inhabitants of
the Row, is now assistant buyer, under Clay-
ton Bond, and handles the purchasing of short
subjects for Warner theatres, Bond handling
the features.
of Business
The Control Wi
ires
reaching 70,000 points
in the United States -
8,000 in Canada
WHEN will that film be ready to sched-
ule? Can I release this publicity?
Is it too late to change the cast? Do our
foreign offices know of this development?
And the exhibitors’ multiple problems —
Where is the picture I was supposed to get
today? Can I get replacement parts for this
machine in a hurry? What about those
posters?
The motion picture business is a fast-mov-
ing industry . . . dependent on speedy com-
munication with widely separated markets.
Daily across Postal Telegraph’s vast net-
work of wires flash increasing thousands of
business messages, written records that in-
sure understanding and protect the sender.
More and more, industry is turning to
Postal Telegraph for its efficient speed —
its alert, courteous messengers — the sense
of responsibility that Postal Telegraph em-
ployees make evident in every transaction.
Through Postal Telegraph you can
reach every point of importance to you
in the United States and Canada.
Commercial
Cables
QU Clmenca
Cables
fflackay Radio
ToBtal Telegraph
THE SPICE OFTHE PROGRAM
EDUCATIONAL FILM EXCHANGES, Ine.
E. W. J MAMMONS, President
Member, Motion Picture Producers and Distributors of America, Inc.. Will H. Hays, President
Digger Stars - Finer Stories
More Laughs Than Ever Before
MERMAID
Talking Comedies
Jack White Productions
No brand name in comedy has stood for such consist-
ent delivery of the big laughs over so many years as
MERMAID and right now EDUCATIONAL is giving you
the biggest assortment of star names and the finest
sure-fire comedy in their history. Your program can’t go
wrong if it includes a MERMAID TALKING COMEDY.
'•WESTERN KNIGHTS'’
with EDDIE M.AMBERT
and AL ST. -MOMMA
One of the most successful
laugh producers of the season.
'•HOW’S MY BABY”
with T. ROT BAR AES
and MOATY COLLMAS
The babies are great and so
are the laughs. A picture for
any type of theatre.
''PEACE AND HARMON
with EDDIE LAMBEH
and MO ATT COLLI A
Lambert’s great dialect in
domestic mixup that is a screai
EXHIBITORS
E RALD
WORLD
s9^
StCT /0/V
TWO
m ?
■Mi
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■
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i.
§1 1
.
I
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.
v:»v; =/,;
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n
ILENCE
Sound-Proof; Flume-
Proof; Lowest Lost
Auditory tests of the strictest kinds — and the actual
experience of hundreds of Theatre men all over the
land have proved this statement.
By insuring perfect acoustics with flame-proof safety,
Westfelt makes it possible for any theatre, large or small,
to put on the Talkies — with satisfaction to the Box Office.
Westfelt can be bought and applied at amazingly low cost. For
the work many managers depend on their regular employees.
Write us for sample and free Handbook of Acoustics.
Avoustieal IHvision
WEST i:it \ FELT WORKS. 4029-4115 Ogden Ave., Chicago, 111.
Also manufacturers of Ruffs and Carpet Cushion s and manufacturers
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Eastern Sates Representative: E. W. Potter & Co., 295 Fifth Avenue, New York City
Northwest Sales Representative: M. R. Martin & Co., 2255 Second Ave., Seattle, Wash.
coustica/
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Acoustics Froo |
Prepared wit h the assistance
of Prof. Paul E. Sabine —
consultant engineer on
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es tfeit
PL AM E - PR OOP
Acoustical Westfelt is available only
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1i" thickness, 45c; 1 o" thickness, 7 5c.
■■■
10
June 7, I97>1 >
■
Screen ModifYiufj
Troubles
Forever
Banished
REGARDLESS of the size of your mammoth screen
or the size film you are presenting, Vallen Auto-
matic Screen Modifier reduces or enlarges your
screening surface to the size of the film with abso-
lutely no effort on your part except to push a button.
i
No rods, levers, wheels orcomplicated devices of any
kind. Surprisingly compact and entirely fool-proof.
Merely push a button and instantly, without any other
effort of any kind, the screen is contracted or ex-
panded exactly as you want it. Modifying curtain re-
quires no additional space beyond the sc reenframe.
Entirely automatic and noiseless. For use with
Grandeur, Magnascope, Widescope or any
film — you will never need any other type or
kind of modifying device regardless of the
size or kind of film.
Designed and built by Vallen, after fifteen
years of engineering practical theatiical
equipment and intimate contact with the
industry bringing a full knowledge of every
theatrical need. TheVallen Automatic Screen
Modifier is the definite, final answer to
absolutely every screen modifying need
VALLEN ELECTRICAL COMPANY, In
Akron, Ohio
For Fifteen Years Builders
of Theatrical Equipment
THE VALLEN Automatic Screen
Modifier is a complete unit con-
sisting of a metal screen frame, to
which the screen may be laced;
modifier, and modifying curtains of
flame-proof black velour. Simplicity
of design and construction permits it
to be quickly and readily installed,
for no additional space is required
beyond the size of the screen frame.
Electrical push button control
stations for regulation can be oper-
ated by stage employees or direct
from projection operator’s room.
Completely automatic, de-
pendable, fireproof, noiseless
and absolutely practical.
OTHER VALLEN PROVED
THEATER EQUIPMENT
Noiseless, All-Steel Safety Track. Flying
Curtain Control. Horn Track. Horn
Baskets. Synchronous High Speed
Curtain Control. Write for literature.
green Modifier
for any size Screen
mmm
Exhibitors Herald-World
3
hie 7, 1930
The R. K. O. Theatre,
Los Angeles, Calif.
Here Acousti-Celotex applied to walls and
ceilings, subdues reverberation . . . makes it
possible for the true tones of voices and
instruments to travel clear and distinct to
every part of the house.
Now
this theatre
draws
larger crowds
THE theatre that pulls the crowds is the one that
gives its audiences the best entertainment. Good
sound pictures alone are not enough. Poor hearing
conditions must not be allowed to turn dialog into a
jumble of syllables which cannot be understood.
Acousti-Celotex absorbs sounds when they reach
walls or ceilings . . . prevents them from being re-
flected back into the auditorium. The true tones of
voices and music travel clear and distinct to the
farthest seats — not a syllable blurred or lost.
The Fischer Theatre in Danville, Illinois is one of
the many theatres that have provided splendid hear-
ing conditions with Acousti-Celotex. Enthusiastic
audiences assure steadily increasing box-office re-
ceipts for this handsome theatre.
•a a ^
Submit your problems to the Acoustical Engineers of The
Celotex Company for analysis and recommendation . . . with-
out charge or furth :r obligation.
THIS DEFINITE ASSURANCE OF SUCCESS:
Study of your theatre — Each theatre
requires individual treatment. The Acoustical
Engineers of The Celotex Company will cal-
culate the exact footage of Acousti-Celotex
required and the proper places for its applica-
Ition in order to insure the results you are
after. The accuracy of their recommendations
has been checked and proved in thousands of
actual installations.
Quick, easy installations — Acousti-
Celotex can be fastened directly over your
present walls or ceilings. It comes in single.
The word
(CelcdteX
(Reg. U. S. Pat. Off.) is the trademark of and indicates
manufacture by The Celotex Company, Chicago, 111.
Icousti-Pelqtex
FOR LESS NOISE-BETTER HEARING
Tested in many fields — Architects
and builders have used Acousti-Celotex for
years in all types of auditoriums . . . have
proved beyond question that it provides
“better hearing.”
THE CELOTEX COMPANY
919 North Michigan Avenue, Chicago, 111.
In Canada:
Alexander Murray & Company, Ltd., Montreal
Sales distributors throughout the W orld
Acousti-Celotex is sold and installed by ap-
proved Acousti-Celotex contractors
THE CELOTEX COMPANY E H w-« 7-30
919 North Michigan Ave., Chicago, 111.
Gentlemen: Please send me further information on the value of Acousti-
Celotex in the presentation of sound pictures.
Name....
Address.
City.
finished tiles quickly and easily applied in new
or old buildings.
Decor ati ve adapt abili ty — Acousti-
Celotex harmonizes with almost any architec-
tural or decorative scheme ... so that the
beauty of your theatre is increased by the
acoustical treatment.
Permanen t andii fool-proof ” — Acous-
ti-Celotex can be painted and repainted, even
using lead and oil paints, without impairing
its effectiveness. The treatment is permanent.
State.
Better Theatres Section
|
June 7, l.'o
Theatre Curtain Equipment
Sliding curtains in theatres, auditoriums, schools, parish
houses and community centers always operate smoothly and
silently with R-W hangers and track. The hangers are made
of hard wood, spherical with flat ends. Operating ropes pass
through special brass bushings. The track consists of oiled
hard wood runways clamped inside steel housing. The prin-
ciple of “wood against wood” insures silence and smoothness
and eliminates ordinary operating troubles.
Horizontal 9 Slide or Vertical Curtains or Screens
Electrically Operated on R-W Equipment
Manual or electric operation of R-W equipment is optional. The
R-W Electric Operator (No. 1100) is specially suited to moving
picture houses and commercial theatres. Complete start and
stop control with buttons can be located at several points in
theatre. Absolute safety and trouble-free operation are assured.
Consult an R-W engineer about any curtain hanging problem.
Write for complete information today.
Richards-Wilcox Mfq. Co.
HANGER FOR ANY DOOR THAT SLIDES"
AURORA, ILLINOIS U. S.A.
Branches: New York Chicago Boston Philadelphia Cleveland Cincinnati
Indianapolis St. Louis New Orleans Des Moines Minneapolis Kansas City
Los Angeles San Francisco Omaha Seattle Detroit Atlanta
Richards-Wilcox Canadian Co., Ltd., London, Ont. Montreal Winnipeg
_ M? 290 WOOD CURVf
- /V? 290 STRAIGHT TRACK
/ V 9 289 - 2 Pucify
Curved track is all
wood; straight track is
wood and steel. Dia-
gram illustrates typi-
cal arrangement of
R-W equipment , in-
cluding track , pulleys
and ropes, for “ round -
t he-corner” instal-
lation.
me 7, 1930
Exhibitors Herald-World
5
IOC
80i
no
90
-70
-50
20-:
-30
10
10
-30
It Wont f
be long Won
OT summer weather will soon be here ! And with
it comes an opportunity to every exhibitor — to
make his theatre the coolest, most attractive
place in town ! When the temperature goes up to 90u
or more, the cool theatre gets the crowds.
Plan now! Let folks know the first warm day that
your theatre will be crisply COOL and refreshing
this summer. Hot, close, sultry air is “a thing of the
past” in theatres equipped with
~50
Cooling and Ventilating System
Silent as the Sphinx
9?
“The SILENT system for sound films.” Its noiseless operation
does away with all roar, rumble and other disturbances. The
1930 Arctic Nu-Air has new exclusive features that provide
still better operation, closer control and greater satisfaction.
Hot weather is coming ! Prepare for it now, while there is still
time. Send in the coupon today for this new book — “Cool
Breezes for Hot Weather Profits.”
ARCTIC NU-AIR CORP
2105 Kennedy Street N. E.
Minneapolis, Minnesota
ARCTIC NU-AIR CORP.
2105 Kennedy St. N. E., Minneapolis, Minn.
Gentlemen : Without obligation on my part,
please give me detailed information about
the ARCTIC NU-AIR COOLING and
VENTILATING SYSTEM.
West Coast Distributors:
B. F. SHEARER CO.
Seattle - Portland - Los Angeles
^ NAME
NAME OF THEATRE
^ ADDRESS
CITY STATE.
6
Better Theatres Section
June 7, Ho
W/HAT GOES ON
BEHIND
THE SCENES * . *
C-H “ Simplicity ” Dimmer
Plates are supplied by leading
dimmerboard m anufacturers
with the board they install . Fig.
1 shows the front of a typical
board , Fig. 2 the rear view show-
ing C-H plates and Fig . 3 the
complete plate. Dimmer plates
are the heart of any lighting con-
trol board. Make sure the C-H
trade-mark is on your plates for
long life, smooth lighting control
and low maintenance.
' 1 'HE audience sees only what goes
-*• on “out front”. Few know what is
going on behind the scenes. They see
nothing of the elaborate organization
which puts a show across — though
the faultless operation of this organi-
zation is vital to the success of every
show.
The same thing applies to the dim-
merboard which controls the lighting
effects of your theater. The board is
merely “out front”, behind are the
dimmer plates, the real heart of your
lighting control. The dimmer plates
determine whether your lighting effects
will be “spotty” or smooth.
Most experienced showmen use only
Cutler-Hammer “Simplicity” Dimmers
for their dimmerboard. C-H Dimmers
insure smooth, continuous dimming
— from full brilliance to black out.
Each plate has contacting surfaces on
both sides, permitting more circuits
to be handled in a given space. Direct
rack and pinion operation prevents
any play or backlash.
These are a few features of Cutler-
Hammer Dimmer construction which
insure their famous “velvet-smooth”
control of lighting effects. Thirty
years of experience in theatrical light-
ing, in solving the problems which
confront the showman have earned
C-H Dimmers a permanent place on
the dimmerboards of hundreds of
leading theaters.
Ask your electrician or architect
about C-H Dimmers. You can have
them on any dimmerboard you install
and they can be adapted to meet your
requirements as you grow.
CUTLER-HAMMER, Inc.
Pioneer Manufacturers of Electric Control Apparatus
1254 St. Paul Avenue Milwaukee, Wis.
Looking from the orchestra pit across a »'•
tion of the auditorium in the Tampa The ?'•
Tampa, Florida. Here skillful lighting i: m-
ployed to achieve “ atmospheric ” effects o n-
usual beauty. The hot glare of a desert sui
be smoothed to the soft light of a summer i on
without a flicker through the use of C-H nv
plicity Dimmers.
Ask for the Cutler-Hammer
booklet “ Illumination
Control for the Modern
Theater
CUTLER HAMMER
cPerfect Illumination Control for the Modern Theater
^ (A-30;
ie 7, 1930
Exhibitors Herald-World,
7
The New-Improved % m
INSULITE ACOUStlLE
makes Sound Pictures SOUND RIGHT/
~)o Sound
in your theatre- ;
istract patronc<'-' '
HE FINEST sound pictures in the
world and the best reproducing
equipment you can buy will not produce
enjoyable entertainment if the acoustics in
^ your theatre is bad. If you intend to
r continue to show sound pictures — good
acoustics in your theatre is as necessary
as a good screen.
Sound phantoms, reflections of sound
that distract your patrons, can be subdued
and controlled with Insulite Acoustile.
You can give your audiences accurate and
pleasing “talkies.”
The new improved Insulite Acoustile is
an all wood-fiber product, scientifically
constructed to absorb excess sound energy.
It has a sound absorbent coefficient of .37 at
a frequency of 512, and is especially adaptable
for theatres, because this absorption is very uni-
form over the entire frequency range. This
uniformity is unequalled by any other material.
The use of Insulite Acoustile is the easy and
economical method of acoustical correction. It
is not necessary to remodel your theatre, as
Insulite Acoustile is applied directly to the exist-
ing surfaces.
Insulite Acoustile does more than correct the
Acoustics of your theatre — it will improve the
appearance. The rich, pleasing texture of these
light cream color, tile-like units can be beauti-
fully decorated and arranged to harmonize
with any architectural scheme.
ENGINEERING SERVICE
Let the Insulite acoustical engineers analyze and solve your
acoustical problem. These men are engineers of long
experience and their recommendations will make certain
the results you want, and in the simplest and most
economical way.
MAIL THIS COUPON
Greefi Theatre* Anoka, Minn.— Showing Application of Insulite Acoustile
on Ceiling and in Wall Panels
THE INSULITE CO.
( A Backus-Brooks Industry)
1200 Builders Exchange, Dept. 5 OF
Minneapolis, Minnesota
Gentlemen : Please send me additional information
on the value of Insulite Acoustile for the treatment
of Theatres showing sound pictures ; also a sample.
Name .
Address
City
State..
BETTER THEATRES
CHARLES B. O’NEILL
Advertising Manager
Section of
RAYMOND GALLO
Eastern Representative
Exhibitors Herald-World
Better Theatres Section, devoted to the design, construc-
tion, equipment of theatres, appears every fourth issue
Editorial and Advertising Offices
Better Theatres Section
Exhibitors Herald- World
CHICAGO
407 So. Dearborn St. Telephone
Harrison 0036. Cable Address:
Quigpubco
Edwin S. Clifford, General Manager
Jay M. Shreck, Managing Editor
George Schutz, Associate Editor
Charles B. O’Neill, Advertising
Manager
George Clifford, Business Manager
NEW YORK
S6S Fifth Ave. Telephone Wick-
ersham 2366-2367
Raymond Gallo
Eastern Representative
HOLLYWOOD
1605 North Cahuenga St. Tele-
phone Gladstone 2118-2119
Douglas Hodges
West Coast Representative
LONDON
The Bioscope, Faraday House, 8-10
Charing Cross Rd., W. C. 2
The successful theatre today is the
one that pays strict attention to
its physical features. Cinema pa-
trons demand more than pictures.
They must be given every degree of
comfort, convenience and atmos-
phere.
To the enterprising exhibitor the
Better Theatres Section of Exhib-
itors Herald-World presents numer-
ous ideas and suggestions for in-
creasing profit through better public
service and management.
Subscription Rates of
Exhibitors Herald-World
United States and its possessions,
Canada and all countries of th,e
Americas — $3.00 per year
Great Britain and its colonies —
£ 1 per year
Other foreign countries —
$5.00 per year
Single copies, 25 cents
Advertising rate cards and Audit
Bureau of Circulation statements
furnished upon application.
[8]
IN THIS SECTION
Vol. 99, No. 10
GENERAL FEATURES
June 7, 1930
Adjusting Air Conditions to the Weather: By Malcolm Tomlinson.... 17
Advertising Pays — But What Kind? By Frank Whitbeck 19
The Modern Theatre Comes to India 22
The Pennsylvania Safety Code, with an introduction By George
Schutz .. 25
A Theatre for the Encouragement of “Better Pictures” 27
The Law of Copyright Infringement : By Leo T. Parker . 29
Newark’s Playhouse, Another Little Cinema Adventure: By Harry
Tugend — — 30
The Texas Theatre in San Angelo, a Fine Small House 34
i
DEPARTMENTS
Sound in the Theatre ( Page 37)
The Problem of Extraneous Sounds : By John S. Parkinson 37
From Flickers to Movies to Talkies : By O. F. Spahr ^ 42
In the World of Sound: Equipment Neivs and Comment 47
Sound Talks by F. H. Richardson 48
Better Projection ( Page 49)
Periscopic Projection, and Other Articles: By F. H. Richardson... 49
Planning the Theatre ( Page 59)
MISCELLANEOUS
Notes on Writers and Subjects in This Issue 15
Editorial 24
Notes on Equipment Affairs : Equipment News and Comment ., 66
New Inventions 70
New Projects 71
Index to Advertisers... 72
[The Better Theatres Section of Exhibitors Herald-World assumes no responsibility for the rd&lirn
of unsolicited manuscripts. \o manuscripts are returned unless authors so request ]
te 7, 1930
Exhibitors Herald-World
3
Supreme Cooling Systems
hey have found the New Model Supreme
oling Systems absolutely quiet when tested
ii their installations of Sound. No other system
i been able to withstand their demanding tests
ii equal satisfaction.
.eading circuit managers and first run house
uers add their endorsement also. Besides being
:|>eless, they have found Supreme Cooling to
' g comfort without drafts — controlled coolness
i dated to weather requirements with 5-speed
e trie control that is positive in operation.
he quiet, exclusively Supreme Cooling Blower
iivn here is equipped with a l/i H.P. 5-speed
• or. It gives just worlds of silent, draftless,
nforting coolness. A single width blower with
IP. 5-speed motor (not illustrated) is available
csmaller theatres.
Fill out the coupon today!
Get ready for the sultry nights that are right now
around the corner.
The Supreme Automatic Oscillating
Air Diffuser assures draftless diffu-
sion of cooling breezes throughout
the auditorium.
Supreme Heater & Ventilating Corp.
St. Louis, Mo.
Send all the details of your Noiseless, Draftless Cooling Systems.
Name
Address
Theatre Seats
Dimensions: length ; width ; height
Balcony (yes) (no) seats
Have you a cooling system now? ...
Why is it unsatisfactory?
Immediate Shipment at this time
Better Theatres Section
June 7, >8(
So your patrons
may enjoy the
play or movie
infinitely more
rv pcpo 1 1
Paramount Theatre and Office Building,
New York. Theatre equipped throughout
with comfortable, acoustically correct
American Seating Company Chairs.
C. W. & Geo. L. Rapp, Architects.
Illustrating Theatre Chair No. 7860
A chair of this type was installed
in the famous Chicago Civic Opera
House. Full upholstered back,
spring edge seat and Moderne
Standards. A triumph in building
into theatre chairs maximum ab-
sorption values. Only one of the
many American Seating Company
types and styles of theatre seating.
'^AME THE TALKIES”. . . sound repro-
ve duction to synchronize with photog-
raphy. Theatres dressed up . . . another era
dawned. Beauty, harmony, comfort and
acoustical perfection. That is what the
public asked of theatres.
Electricity had wrought another miracle.
Architects made contribution. Sound to
be understood, must carry without rever-
beration, without echo.
So, American Seating Company saw a
modern problem. They undertook acous-
tical research. They found that chairs of
certain types have greatest sound absorp-
tion. That seats could aid the ear — as well
as make for comfort and beauty.
And soon the motion picture industry
found that chairs meant more than physi-
cal comfort — more than beauty to harmo-
nize with the design and decorative charm
of interiors. That to attract patrons — to
keep them coming to the theatre, new
sound equipment was not enough. New
chairs were needed . . . chairs whose
acoustical properties brought to their
audiences the speaking or singing voice
— clearly and undistorted.
To many, reseating — the replacing of
old chairs with new — corrected sound
distortions, and brought the bigger box
office receipts that new sound equipment
failed to bring. New, acoustically correct
chairs paid for themselves in attracting
capacity crowds.
Free . . . This Booklet — " Acoustics and its
Relation to Seating ”
That correct seating has a direct bearing on the
number of people that patronize your theatre reg-
ularly is no longer disputed.
The facts are available. Just
use the coupon. It brings
you our interesting booklet,
"Acoustics and its Relation
to Seating” — and places our
Reseating Engineering Serv-
ice at your free disposal.
(Acoustics y
and its Relation toSeating
%
A.U Rican SrATiNG CbruvtNV
AMERICAN SEATING CO. <H.5>
14 East Jackson Blvd.
Chicago, Illinois
Please send me, without obligation, your Booklet,
"Acoustics and its Relation to Seating” and the facts
about your Reseating Engineering Service.
Name
Address
Theatre
■J
American Seating Company
Makers of Fine Seating for Churches, Schools and Theatres
General Offices: 14 East Jackson Boulevard, Chicago, Illinois
Branch Offices in All Principal Cities
ne 7, 1930
Exhibitors Herald-World
11
for
better
acoustics
ALEXANDER
SMITH
CARPET
The Eastman Theatre, Rochester, N. Y., renowned for
its acoustics, uses Alexander Smith Crestwood carpet.
blk across a bare floor; then over a carpeted
or and you will appreciate why carpet is such
actor in determining the acoustics of a theatre,
h coefficient of sound absorption of carpet
ties so, however, that carpet which will do for
15 theatre may not do for another.
\s a consequence the selection of the proper
c pet for a particular theatre becomes a matter
: experts to decide. Our acoustical experts
ii:.1 prepared to advise you without charge
Sto the type of carpet for your theatre, where
id how the carpet should be laid, whether it
huld be lined or unlined, etc., — in short a
cnplete acoustical service.
A^e are particularly well equipped to advise
o. (l) Because we carry in stock or make to
tier a range of carpets wide enough to satisfy the
1st modest house as well as the most luxurious.
2 Because of our experience with many kinds
^theatres — The Eastman Theatre in Rochester,
sowned for its acoustics, uses Alexander Smith
Carpet. Fox Theatres have standardized on
Alexander Smith Carpet and during 1929 it was
installed in 22 Publix Theatres.
To simplify your acoustical problem we have
prepared the "W. & J. Sloane Acoustics Inquiry
Form” on which you can fill in all necessary
acoustical information about your theatre. Write
for it, fill it in and return to us. Upon its receipt
we will give you our recom-
mendations without cost or obliga-
tion. Address W. & J. Sloane, 577
Fifth Avenue, New York, sole selling
agents for Alexander Smith Carpet.
B. T. June
Theatres Division, W. & J. Sloane,
577 Fifth Avenue, N. Y.
Without cost or obligation please send me the “W. & J.
Sloane Acoustics Inquiry Form.”
Name
Address
City State
12
Better Theatres Section
1
June 7, ft
ur Theatr<
TODAY, the theatre that does not offer coolne:| i
decidedly out of the running. Who wants to speJ
sultry summer evening where it is close, stuffy and “h
an oven On the other hand, folks are actually sea
ing for heat relief — eager to go where it is cool.
Scores of notable theatres, including the leading cin ii
are profiting by this dependable system —
U HEALTHFUL A
Kooler - Airs
nature's RE FRIGE RATI)
It lowers the temperature as desired and sends great, en u
ing billows of Pre-cooled, purified air throughout the it
tre. The last word in refreshing comfort.
“ SILENT partner of the talkies A masterpiece of sc n
less operation, due to many exclusive features.
Get ready now for the hot weather — find out all abou tl
proved equipment — the low initial outlay — the n;
operating cost — our convenient finar ii
plan. Write today for the Kooler d
book and complete details.
KOOLER-AIRE ENGINEERING COR.
1915 Paramount Bldg., New York, N. Y.
Seattle
Pacific Coast Distributors
B. F. Shearer Co.
Portland Los Angeles
\e 7, 1930
Exhibitors Herald-World
13
Xo the theatre owner
who values
Good Will
THE FABIAN THEATRE . . . Paterson, N. J., is just one of the many hundreds
of progressive theatres all over the country that have installed reliable Exide
Emergency Lighting Batteries to guard against the consequences of unexpected
electric current failure.
'VOULD you switch off all the current in
’ your theatre for ten minutes during the
; ure?
his might happen unexpectedly to you at
c time. And what would be the results? An
rated audience . . . loss of good will. Dan-
e>us confusion . . . possibly refunds. Progres-
i' theatre owners guard against this with
1 tys-dependable Exide Emergency Lighting
Clip coupon today and mail to us. Check on
it whether you want to talk to an Exide rep-
resentative who will give you valuable infor-
mation on any phase of emergency lighting
(absolutely no obligation) ... or
whether you wish us to send you
our bulletin on emergency lighting.
Do it now.
CLIP
COUPON
BELOW
The Electric Storage Battery Company, Dept. T
19th Street and Allegheny Avenue,
Philadelphia, Penna.
Gentlemen:
Scenes.
Automatic Protection
f ormal current fails, Exides take over the
*1 instantly and automatically, without a
ad touching a switch. And they can keep
h projector in operation for two hours if
e:ssary. The audience is unaware of the
u ent failure . . . the show goes on.
Exibe
EMERGENCY LIGHTING
BATTERIES
Please Q have your representative call, without
obligation to me.
□ send me your emergency lighting bulletin.
Name
Address - . .
Ci ty
Sta te
f I E ELECTRIC STORAGE BATTERY COMPANY, Philadelphia
THE WORLD’S LARGEST MANUFACTURERS OF STORAGE BATTERIES FOR EVERY PURPOSE
Exide Batteries of Canada, Limited, Toronto
14
Better Theatres Section
June 7, l o
When this sign goes i
PROFITS COME DOWb
A closed theatre gnaws at the profit side of your books. Even the los )f
few days' business is costly.
Yet alterations do have to be made. Everything wears out eventual
When you install carpet in your theatre, select fabrics that you an
will wear the maximum length of time. Choose fabrics that are defii cel
recommended for the heavy-duty requirements of theatre use... fabric; ha
will stand the gaff of milling theatre crowds.
Bigelow-Sanford, the world’s largest weaver of floor coverings, offer ci
pet of this type. From its many lines, certain fabrics have demonstiti
their superiority for theatre use. Their durability has been tested. ie;
fabrics, and only these, are recommended for theatres... with specific si ge
tions for the use of each.
SANFORD
RUGS AND CARPETS
In appropriate patterns for the modern theatre, Bigelow-Sanford’s s
theatre carpets keep the “Closed for Alterations” sign... due to carp
placement... off your theatre for years to come.
Write for the name of a conveniently located Bigelow-Sanford deal
C!
r
Woven in the mills of the Bigelow-Sanford Carpet Co. Inc. — an organization which embodies the combined resources and experience of America’s oldest rug and carpet
—the Bigelow-Hartford Carpet Company and Stephen Sanford & Sons. Inc. Mills at Thompsonville, Conn.; Amsterdam, New York; Clinton, Mass. Main Sales Office: 385
Avenue, New York. Sales Offices: Boston • Philadelphia • Pittsburgh • Atlanta • Dallas St. Louis • Chicago • Detroit • Minneapolis • Denver • Los Angeles • San Francisco
di*
J
NOTE./ on WRITER-/ and
/"UBJECT/ in thi/ L/*"UE !
<J Everyone, perhaps, has made or
heard complaints about the abrupt
change in the atmosphere upon go-
ing into or coming out of certain
theatres. Perhaps an investigation
would show that the change is at
least too great in most cooled thea-
tres. This is not entirely a matter
of temperature, as some may sup-
pose. “It isn’t the heat but the
humidity,” the bromide has it. But
is that all? . . . The whole ques-
tion of regulating air conditions
within the theatre according to the
air conditions outside, is worthy, it
seems to us, of the attention of all
theatre operators, and particularly
of those of larger size, in which the
air-refrigeration processes is elab-
orate and performed by powerful
apparatus. Another group of thea-
tre_ operators might do well to ex-
amine their present methods — this
is composed of those who feature
the coolness of their theaters,
thereby endeavoring to attract
greater patronage during the
months when motion picture thea-
tres are about the only immediately
available retreats from the heat of
the street. In “Adjusting Air Con-
ditions to the Weather,” the tech-
nician takes up the complaints of
patrons (and physicians) regard-
ing this too-often prevailing condi-
tion. Malcolm Tomlinson is a con-
sulting ventilating engineer. He
resides in Philadelphia.
<J We rather regret that this issue
sees the departure from the pages
of Better Theatres (temporarily,
at least ) of Frank Whitbeck’s vivid
style. (“. Advertising Pays — But
W hat Kind.”) Not only vivid but
graphic it is. Comments received
on the first installment of his ar-
ticle, published in the May 10th
issue, show, that his business-like
yet suggestive way of going about
writing his mind, has found appre-
ciation generally. Style, of course,
is after all only the expression of
a man’s temperament. Before he
can indulge in style, he has to have
something to say. Well, we’re sat-
isfied. Better Theatres will be
glad to publish Mr. Whitbeck’s
“style” any time. We congratulate
the advertising and publicity de-
partment of Fox-West Coast Thea-
tres, of which Mr. Whitbeck is the
director, on having around a fel-
low who knows so much about his
work that it is second-nature to
him, thus allowing him to concen-
trate on his style.
<1 To the far ends of the earth
goes the motion picture, and as it
extends itself today, those parts of
it arrived at yesterday develop it
from its original crudity to smooth,
resplendent perfection. In India,
for example — a land still reposing
largely in the gentle haze of a dis-
tant past, though modern enough
to love liberty. Outside of the cap-
itals of India there is little to
support such things as regularly
operated motion picture theatres.
And even the capitals have found
Eastern ways and resources inca-
pable of moving along with the
progress represented by the film
theatres of other lands. But that
was yesterday. Today the inevi-
table change has come. Probably
sound is a cause here as well as
elsewhere. At any rate, the Pathe
interests in India (which were es-
tablished there as long ago as
1907) have begun a program of
construction of modern theatres—
for talking pictures. Though India
is a tropical country, theatres have
not had cooling systems. The new
Pathe theatres will have them. The
first of these, now operating, is the
subject of “The Modern Theatre
Comes to India.” The Pathe Cin-
ema is located in Bombay.
<| General recognition of the state
of Pennsylvania as very progres-
sive in its formulation, frequent re-
vision and administration of a
safety code for motion picture
theatres (as well as for other
types of buildings), is the reason
for offering the code, with its latest
changes (“The Pennsylvania Safe-
ty Code”). Gratitude is expressed
for cooperation of J. R. Lilley, as-
sistant chief of the building section
of the Pennsylvania department of
labor and industry, in making the
code regulations available for pub-
lication. . . . George Schutz is asso-
ciate editor of Better Theatres.
€J The “little cinema” movement
takes on a variety of forms, but
it has been so closely identified
with certain ideas of “art” that its
dissenting forms have not had
much of a chance to speak for
themselves. Perhaps the arty
character of the movement was
uppermost at one time, but various
factors have acted negatively upon
it. And here and there are “little
cinemas” operated for quite a dif-
ferent purpose from that we have
been wont to attribute to this
class. Michael Mindlin’s new
Playhouse in Newark, for example,
is frankly devoted to the robust
art of Hollywood. And the Little
Picture House in New York is the
home-theatre of the Film Bureau,
Inc., which encourages attendance
at “regular” motion pictures where
recommended Hollywood pictures
are playing. It really is a coin-
cidence that both are described in
this issue (“A Theatre for _ the En-
couragement of ‘Better Pictures’ ”
and “ Newark’s Playhouse, Another
Little Cinema Adventure”). . . .
Hcurry Tugend is a member of the
editorial staff of the Herald-
World and Better Theatres, be-
ing attached to the New York
office.
John S. Parkinson (“ The Prob-
lem of Extraneous Sounds”) is a
staff acoustical engineer with the
Johns-Manville Corporation, manu-
facturers of insulating and acous-
tical treatment products.
<1 O. F. Spahr (“From Flickers
to Movies to Talkies”) is the presi-
dent of the Enterprise Optical
Company, manufacturers of the
Motiograph projector and one of
the developers of the motion pic-
ture projector since the days of
the industry’s original infancy.
[15]
16
Better Theatres Section
June 7, 1
NATIONAL THEATRE
SUPPLY COMPANY
Branches in all Principal Cities
Equipping a theatre completely from one source is of
greater value than its decided convenience. The Ex-
hibitor who buys National Equipment from start to finish
finds a wider range of theatre supplies, of drapery fab-
rics and carpet patterns, from which to make his selec-
tion. He is afforded the counsel and advice of specialists
in every phase of theatre equipping. He profits by the
all-inclusive guarantee of satisfaction that is an integral
part of every National Purchase. He is protected by an
unequalled maintenance service — always within his
reach. Every dollar that he invests buys a full dollar’s
worth af merchandise . . . From every standpoint, it
pays to make it a complete job — a National job.
This stamp of approval
means quality ... in
materials, in workman-
's^ ship, in practicability.
Look for it in the advertisements of
theatre equipment manufacturers.
Any product with which it is linked
has passed National’s rigid tests of
excellence and is available at any
National Branch.
ADJUSTING AIR CONDITIONS TO THE WEATHER
By MALCOLM TOMLINSON
it i m e I y effort to take the thermal shock out of theatre-going
'^|AKE a hot summer day with the
thermometer at 110 degrees
-- Fahrenheit in the shade. Not a
, is stirring. The heat is so intense
i;, even indoors, one’s skin feels
sihed. The matinee is over at the
ill theatre. As the crowd leaves the
< doors a tenseness can be noted.
;h individual has a feeling that he or
i is entering a raging furnace.
hift the scene slightly. Let the day
e highly humid. The same tenseness
< ts in the home-going crowd — but the
Mon is different. The change from a
ilium to a high humidity, and from a
anal temperature to one that is op-
nsive, has been accomplished sud-
e ly. Perspiration is evident on every
jo.
everse the scene to a cold winter day.
iple leaving the theatre feel as though
1/ had been run into an ice-box.
hese sensations are largely due to
i suddenness of the change. They oc-
l only in very hot or very cold weather
l they do have an influence on the at-
i lance at theatres, as every manager
rws, for they help to destroy the im-
nsion that theatres are comfortable
Les for rest and enjoyment.
ot many years have passed since
strolled weather
r s first intro-
led in theatres.
Iht then a sea-
cal business be-
lie an all-year-
rund business.
’ s meant profit
t management
I public. At
it, because little
is actually
own about hu-
ll comfort, the
elic was usually
l ied, because the
i distribution
M faulty, the air
1 > too cool and
' humidity main-
bed was far
t|m satisfactory.
i er, an air tem-
perature of 70 degrees Fahrenheit, and
a relative humidity of 40 per cent, was
used with a more uniform air motion.
In the last few years an effort has been
made to overcome the shock mentioned
above by maintaining, during summer
months, temperatures which were from
10 to 18 degrees lower than those had
outside. This last plan, while it is an
improvement, does not meet the need for
balancing inside weather with that
which exists outside. To see the reason
behind this, one has to know something
about human comfort.
In the first place, quite a fair propor-
tion of the population consists of people
whose nervous systems are not abso-
lutely normal. This makes for a sensi-
tivity to extremes of weather which is
abnormal. It is thus necessary to air-
condition theatres in such a way that
perfect comfort is given people in nor-
mal health so that those who are not so
fortunate will be only slightly affected
by any sense of discomfort.
Research in human comfort has shown
that there are three factors which are
all important, as far as weather is con-
cerned, to every individual. They are
the temperature of the air, the relative
humidity and the rate at which the air
moves. Relative humidity is the relation
between the amount of water vapor in
the air and the amount the air can ac-
tually hold at the same temperature. It
is expressed in percentage. The air tem-
perature can be given in degrees
Fahrenheit (deg. F.), and the air mo-
tion in feet per minute (f. p. m.), or in
miles per hour (m. p. hr.). Investiga-
tions by the research laboratories of the
American Society of Heating & Ventilat-
ing Engineers, and of the Harvard
School of Public Health, have shown
that these three factors may be ex-
pressed by a single term, which has been
called effective temperature. It is ex-
pressed in degrees. Thus many com-
binations of the three factors, all of
which give the same sense of comfort,
can be stated by one effective tem-
perature.
It is now possible to see that there can
be only one way to balance the inside
with the outside temperature and that
is by adjusting the air temperature, the
air motion and the relative humidity at
the same time. This can best be done
by thinking and acting in terms of
effective temperature. The relationship
of these four factors may be better un-
derstood by pre-
senting a few of
the possible com-
binations in a
table, in which it
will be seen that
the effective tem-
perature some-
times increases
with an increase of
air motion, and
sometimes de-
creases with in-
creased air motion.
The same peculiar
effect is produced
by the relative
humidity. In or-
der to make this
effect clear and to
furnish means by
which problems in
personal comfort
im
Fig. 1. — Effective temperatures for theatre conditioning. Relative humidity, 100 per cent.
18
Better Theatres Section
June 7, . 3
Fig-. 2. — Effective temperatures for theatre conditioning. Relative humidity, 50 per cent.
can be solved the four factors have been
charted, in Figs. 1 to 3 inclusive, so that
the effective temperatures can be ob-
tained for any combination of air mo-
tion or air temperature at relative hu-
midities of 100, 50 and 20 per cent. The
air motion has also been plotted so that
it can be read in feet per minute or miles
per hour. The vertical lines give effec-
tive temperatures, the horizontal give
air motion, and the curves give the air
temperature. Where a relative humidity
different from those charted is desired,
interpolation can be used to obtain suffi-
ciently accurate results.
TABLE 1
Relation Between Comfort Factors
Temp.
Rel. Hum.
Air
Eff.
Deg. F.
per cent
Motion f. p. m.
Temp. deg.
50
20
100
46
50
20
250
41 %
50
20
400
38 %
50
100
100
45%
50
100
250
40
50
100
400
36
70
20
100
62%
70
20
250
60
70
20
400
58%
70
100
100
68
70
100
250
64%
70
100
400
62%
100
20
100
87
100
20
250
86%
100
20
400
85%
100
100
100
111
100
100
250
113
100
100
400
115
To obtain the effective temperature of
a given condition is quite easy. Let the
theatre air temperature be 75 deg. F.,
the air motion 400 f. p. m. and the rela-
tive humidity 40 per cent. For 20 per
cent relative humidity, use Fig. 3, and
find that this air temperature and air
motion would give an effective tempera-
ture of 63 deg. Similarly, for 50 per
cent, use Fig. 2, and find the effective
temperature is 64% deg. Therefore, the
effective temperature for 40 per cent
would be 64. Suppose now that the air
motion had been 20 m. p. hr. for the
problem stated. At 20 per cent the ef-
fective temperature would have been 58
deg., and at 50 per cent it would have
been 59 deg. Therefore, at 40 per cent
the effective temperature would be
58-2/3 deg.
Comfort research has shown that,
due to the difference in clothing worn,
the effective temperature which gives
most people perfect comfort varies with
the season of the year. In summer it is
70% deg., and in winter 66 deg. This
means that with lighter clothing one can
stand a somewhat higher air tempera-
tui-e and still have perfect comfort in
the summer as compared with the win-
ter. It also means that greatest human
or personal comfort is had between 66
and 70% deg. effective temperature.
Turning to Table 1, it is evident that
best human comfort requires an air
temperature higher than 70 deg. F.
where the relative humidity is unde 8
per cent and the air motion is not m
than 400 f. p. m. Turning to Fig.
will be found that an effective temjr;
ture between 66 and 70% deg., a :1s
tive humidity of 50 per cent and ani
motion of 400 f. p. m., will give arii
temperature of from 76 to 81 deg I
This example gives a fairly clear pic ir
of conditions needed in theatres.
The appearance of perspiration, w c
is an index of discomfort, has e
studied. It occurs at almost the sIb
effective temperatures, whether the :1s
tive humidity is high or low, as ca t
seen from the following table:
TABLE 2
Formation of Perspiration
Eff. Temp.-i 7.
Stage 20% R.H. 95% ,.l
Clammy feeling 75 7
Damp skin 81 7L
Wet skin 86% 8®
Perspiration running 90 8>£
When best comfort in the summed
had at 70% deg., it is evident that ;i
spiration begins to create a sense of ii
comfort with only a small increas i
the air temperature or the rek \
humidity. It is also plain that thei i
a difference of only 15 deg. effective n
perature between the first appearanc c
a clammy feeling and running pers]"{
tion.
It is now possible to determine h
best procedure for conditioning t«
tres. This will consist in operating h
air conditioning system in such a nr
ner that during extremes of the ia
the theatre proper is provided If
weather which is as near as possibl t
outside conditions and yet is comlri
able. This will mean adjustment of li
temperature, air motion and even h
relative humidity in order to raisi o
lower the effective temperature, dep ic
( Continued on page 74)
,e 7, 1930
Exhibitors Herald-World
19
kdvertismg Pays— But What Kind?
By FRANK WHITBECK
JO theatre manager today, provid-
ing he conducts his theatre in an
honorable manner, need fear any
:3paper. No newspaper owner or
or, of my experience, seeks to instill
ar in the showman. Today the thea-
i owner is a responsible and respect-
i member of any community. His
itre is probably the cleanest and best-
r;ed building in town, and the
aces are, it is also the most hand-
/> and it’s sure to be the most popu-
:Why fear the newspaper man? You
, your bills, you live decently, you
i the editor items of reader interest
you pay for them — through the ad-
mal charge for amuse-
it advertising,
o press agent, provid-
he knows his business
i plays ball on the up-
i up, need fear any dra-
;ic or city editor. You
S3 a contest, a gag, a
at, or a story and you
i nit it to the editor. If
s akes it, it is because it
si do his paper good — be-
|e it has reader inter-
i Why should you ap-
;ich the newspaper man
iji fear and trembling?
i have given him an
1. that will be of mutual
?;fit, something that will
ue talk among his read-
•and your patrons. Then
'/ shouldn’t you work to-
Eier — and achieve some-
)g mutually of profit?
sing every paper in
> i with the same ad on
i same day is duplicat-
(circulation. Your news-
ier man, your mer-
liits, your advertising
l|:rt, all will agree on
i . Why do we continue
Because the trail
|er with guts enough to
i' eer with an idea,
ai’t yet been born,
irect by mail advertis-
1— another unworked,
/looked opportunity,
vy newspaper in the country wants
dvertise . . . “the paper that goes
t the home.” That’s where we want
13, with our advertising. We can be.
re Sam will deliver our advertising
t the hands of our prospective patrons
; he rate of one cent per patron for
it majority of patrons, and we over-
0 one of the best bets we have, be-
lt e all we know is newspapers and
In this final installment
the clear light of Nfr.
Whitbeck's forthright
style is thrown on press
contacts and institu-
tional advertising
billboards and we’re afraid to step out
of the beaten path. We use direct-by-
mail, here with Fox-West Coast Thea-
tres. We mail out 20,000 combination
programs of all the Los Angeles thea-
Two West Coast Theatres advertisements
in a Los Angeles newspaper. The ques-
tion naturally arises: Do they steal the
page? The answer, of course, is: They do!
tres each week. Let there be a mistake
in the mailing room, causing a mail de-
lay, and the telephone starts ringing
. . . questions start popping: “Where
is my weekly program?” Don’t overlook
direct by mail advertising.
The next time you go to your news-
paper (if it happens to be one 20 years
old or more), ask to see the files of the
edition, say, of 1905. Look at the thea-
tre ads. They’ll tell you just how far
you have progressed in ad writing. How
your vocabulary has improved. You’ll
be surprised.
Now as to institutional advertising:
Because you carry an ad each day, giv-
ing your attraction, the name of your
theatre, the time and number of your
performances, and your prices, you have
not completed your full campaign. Es-
pecially if you have serious and alive-to-
opportunity opposition. Carry some in-
stitutional copy, not only
with your local newspa-
pers, but give the impor-
tant papers within the
drawing radius of your
theatre a play at this same
copy. Make a determined
bid for suburban patron-
age. In a sense, you are
covering that field by the
city papers that go into
this territory. But it won’t
hurt, neither will it cost
you much, to have the
good will and co-operation
of your country editor.
Several ads of a campaign
of such a nature used in
Portland, Ore., is repro-
duced in conjunction with
this article.
Be modern. Live in the
year 1930. Try to set the
style for 1931 — if you can.
Get away from hackneyed
methods. Be alive — be dif-
ferent. Keep up with the
pace of the pictures them-
selves—the pace they are
setting for you. Fat chance
you would have of getting
business with a picture
produced in 1915! Yet,
you may be trying to im-
press your patrons . . .
tease half dollars out of
tight purses . . . compete
with the brightest minds
in the commercial advertising game . . .
with methods that went out of style with
the hair rat, the bustle and the false
bust!
Are you selling your own personality
along with your entertainment program?
Are you selling the personality of your
theatre with your current show? Par-
don me, but you are a sucker if you are
not. “Sell” your theatre. “Sell” your-
THURSDAY, MARCH 6. 1930
20
self. And the popularity of both will
carry you over the occasional bad pic-
ture that you must play.
Five years ago we took a slogan for
Loew’s Warfield theatre in San Fran-
cisco. It was, “There’s a Better Show
at Loew’s Warfield.” That copy went on
every piece of paper that we used . . .
letter-heads, passes, heralds, billboard
paper from a half-sheet to a 28-sheet
... on painted walls . . . menu cards
. . . into the marquee — -there wasn’t a
stunt or a gag that we worked that
didn’t carry that copy. Then we worked
like hell to make that slogan a thing of
truth. San Francisco believed it . . .
the box office proved this belief . . . and
today, mind you — five years later — the
slogan is still in effect. So is the ca-
pacity business.
Harold B. Franklin, president of Fox-
West Coast Theatres, is a great believer
in institutional copy. Each week, on
change days, more than 500 of the thea-
tres Franklin directs carry institutional
copy in their ads. Not much copy . . .
short sentences, that carry a message
worth while. Here are some:
Those who attend Fox-West Coast
Theatres are the kind of people you
enjoy meeting. They reflect good
taste and good living.
Consistently high-class entertain-
ment . . . week after week . . .
has ivon for Fox-West Coast Thea-
tres a position of outstanding , un-
questioned supremacy.
▲
A policy of high ideals and fine
standards guides the direction of
every Fox West Coast Theatre, never
compromising with quality in enter-
tainment or service.
A
Service in every Fox West Coast
Theatre is in keeping with the high-
est standard of intelligence and
courteous hospitality. Modern scien-
tific equipment and management
make it possible for patrons to en-
joy the best entertainment in a mod-
ern environment in every Fox
West Coast Theatre.
These institutional squibs give per-
sonality to the operation . . . they are
accepted as personal messages from the
theatre manager to the public . . . they
link that theatre with a nation-wide cir-
cuit ... an organization of power and
prestige. They will, changed around a
bit, work just as well for the independ-
ent operator, because they can be signed
by the local manager and be a local
personality.
TRAILERS are an important adjunct
to any campaign. The right trailer will
help . . . the wrong kind will do
more harm than you can estimate. Re-
member, the man who writes your trail-
ers— be he in New York or Los An-
geles— has no appreciation of your local
situation. Therefore, in most of our
key city operations we write our own
Better Theatres Section June 7, Ho
Examples of advertisements used in an institutional campaign. On the opposite pi
trailers ... to fit in with the advertis-
ing campaign we plan and are working
out. Here are two trailers on “Hearts
in Dixie.” Remember, this was the first
of the stories of colored people, played
by a cast entirely made up of colored
people. The first trailer was used two
weeks in advance. The copy will give
you an idea of the entire advertising
campaign :
“Hearts in Dixie” is the saga
of Bandana Land ... of a race of people
forgotten ... of the cotton fields and the
levee; of one man’s faith in his
own flesh and blood . . .
[Fade out]
It is the simple tale of old Nappus
and his son Chinquapin ... of the
superstition of a jungle ancestry
. . . and of these minstrels of an
ancient race . . .
[Fade out]
A people of black skins and white
hearts . . . spokes in the Wheel of
Labor . . . trusting as children . . .
clinging with zeal to their impotent
gods ; a people deep in despair ...
deeper in laughter . . . destined to
remain forever strange . . . because the
dare to sing ... to love and to
hope ... in spite of the past, and in
spite of the future . . .
“Hearts in Dixie” is a song of
Happiness ... of the soul of a people!
'■ ne 7, 1930
Exhibitors Herald-World
21
wo more types of advertisements used in the same Fox-West Coast campaign.
Trailer No. 2 followed . . . seven days
1 advance of the opening. Note the
2 Deal in both trailers — again no hokum
. just a sincere statement of what
f believed to be the truth :
lc most enduring books, plays or
[ tures . . . have been those with
hrt interest. Sex and sensational-
asm has its flare . . . flames red and
3 quickly dies away . . . beauty of
-d . . . kindliness . . . and humanity
. we remember and cherish . . .
[Fade out and into]
Wliam Fox has made an all talking
Ptiite. . . it is called “Hearts in
Ide’^b&cause its locale is
t; Southland. In it you will meet
“Nappus” . . . one of Nature’s
noblemen . . . his smile will enchant
you . . . his homely philosophy will
enrich you . . . with a smile he meets
Misfortune . . . his is a great
sacrifice . . . because he gives his all
— that another may reap the harvest . .
[Fade out and into]
“Hearts in Dixie” is the living
soul of a people . . . with all its
joys and happiness . . . sorrow and
tears . . . misery and super-
stition . . . the songs and
dances — the mad chants . . . the
melodies of a jungle ancestry.
We are asking that you hear . . .
and see . . . “Hearts in Dixie”
because we believe it to be
the cinema triumph of the
great Fox Studios.
Toward the finish of the reign of
gangster and underworld pictures . . .
this type of entertainment was not easy
to sell. Consequently, a trailer of this
sort was used, the campaign being
framed along the same lines:
“ME, GANGSTER.”
. . . the kid that never had a
chance . . . the kid raised in
the shadow of the gashouse . . .
his playmates thieves and
young thugs . . . the kid who
sought sympathy and a kind word . . .
and who got a kick ... a slap in
the face . . . from a drunken
father . . .
[Scene here]
. . . From the gutter rat to the
pool room loafer ... to gun-toting
stick-up . . . and thru’ it all
the love of a girl . . . sweet . . .
pure and innocent ... a girl who
gave her heart, and kept her decency,
until that day when the gangster
should come from his cage of
stone and steel to start another
life . . . with her . . .
[Scene here]
“Me, Gangster” is underworld . . . yes —
but no blazing gunfights . . .
no gun molls ... no machine guns . . .
or tear bombs ... it goes deeper
than that ... it gets into your
heart . . . touches your soul . . .
your pity goes to the pale-faced
kid of the streets . . . who never
had a chance . . .
[Fade out]
Charles Francis Coe wrote “Me,
Gangster,” for the Saturday
Evening Post ... it was one of the
most successful serial stories
ever published . . . because it
was human . . . because it
carried the drama of a youth
gone wrong and of a girl . . .
who couldn’t forget!
ThEN you played Greta Garbo in
“Anna Christie,” or Gloria Swanson in
“The Trespasser” . . . what was the
biggest thing you had to sell? The voice
of the star . . . wasn’t it? Granted this
is true, did you give away, in a talking
trailer, the very thing that you were go-
ing to cash in with? If you did . . .
you were all wet! This is what we did
. . . here with Fox West Coast Theatres
... on the trailer for Greta Garbo . . A
in “Anna Christie”:
The World is Waiting
to hear . . .
[Fade out]
GARBO
TALK!
And the World will listen when —
GARBO
TALKS
[Fade out]
Garbo the Magnificent . . .
Garbo the Bernhardt of today . . .
. . . Garbo whose lips have been
sealed in the silent 'drama . . .
will speak, and a new art ... a
new delight . . . will be born.
[Fade out]
Could you be fed
( Continued on page 65)
22
Better Theatres Section
June 7, ?;
The Modern Theatre Comes to India
A program of construe or
calling for sound pictrr
houses equipped in hr
Western manner is inaiu
rated with the new Pat
Cinema in(troubled) Bomc
THE history of Pathe in Indi
we accept the statements of
bay film men themselves, is
history of the motion picture indi
in India, and Bombay’s newest th>
bears that venerable motion pi'
name. The Pathe Cinema, preservir
the Essential character of its ag
country, is yet a modern motion pi<
theatre in equipment and policy.
The history of Pathe in India. . .
1907 Pathe opened a completely equi
Upper view: The auditorium,
looking' toward the rear. Note
the straight rows of the seating.
Lower view: The auditorium,
toward the screen. The seats are
divided into admission classes.
branch in Bombay. It was in chU
of Alex Hague, who was then ge;ri
t ne 7, 1930
gbt: The foyer, which is located above
3 entrance hall. Off it is a room equipped
th an American soda fountain and service.
imager for India, and Hague is still in
rge of Pathe affairs in that country,
being sole concessionaire for India,
irma and Ceylon. Besides handling
own screen product, consisting in
th sound and silent newsreels and fea-
re pictures, Pathe also distributes the
pduct of other producers in parts of
e Far East. It is now expanding its
hibition business and has inaugurated
^program of theatre construction. The
;w Pathe Cinema in Bombay is one of
e first to be erected under this policy.
American as well as European equip-
jnt is included in the Cinema’s out-
r. The effort seems to be to establish,
5 far as possible, theatres which bear
mparison at essential points with the
st houses in Western capitals. For
ample, air conditioning — something
ry important in a tropical country but
*angely neglected in previous houses —
,s been stressed in the designing of
is theatre. The system is by Carrier.
The programs consist in silent and
und pictures, and the house was de-
nned with sound in mind. Acoustical
operties are said to be excellent. The
und equipment is by RCA Photo-
tone, Inc.
Continuing beyond mere essentials in
i effort to establish a new standard of
)dern theatre operation in India, the
Iithe Cinema has its own parking
ace, which is located directly in front
the theatre. The theatre stands well
thin a good-sized yard, admittance to
ihich is through a gate.
I
HE architecture of the Pathe Cinema
of native pattern. The architect was
> D. Ditchburn, who made no attempt
jiatever to “modernize” (more prop-
ily, to Westernize) local aesthetic val-
I'ts. To considerable extent this is also
tue of various facilities, such as the
ating. The seats are not arranged in
■ rcular fashion but are (except in the
ixes) placed in straight rows parallel
the screen. The floor, however, is
oping.
In describing anything in a country
: strange to most Western people as
.dia, certain “local color” is lost if the
isciption is entirely from the Western
i 'int of view. To accomplish all that a
ierary description can accomplish and
the same time indicate how motion
]cture patrons of Bombay behold the
Vonders” of their latest (and in some
ispects, their first) picture palace, the
lords of one of their fellow countrymen
ie offered:
“There is a beautiful and commodious
' trance hall in which is situated the
l x office fitted with the latest automatic
hket issuing machines, which deal out
ee to six tickets at a time, thereby
J oiding the usual congestion.
“Well equipped cloak rooms are pro-
ved for both ladies and gentlemen, con-
'niently situated on the ground floor,
( Continued on page 68)
Exhibitors Herald-World
23
Center view: The exterior of
the Pathe Cinema, which sets
well inside a yard for parking.
Lower view: The entrance hall.
Note the position of the ticket
booth for four entrance doors.
"i
EDITORIALLY
Quigley Publishing Company: Martin J. Quigley, President; kdwin S. Clifford, Secretary ; George Clifford, Asst. Treasiir
Better Theatres, devoted to the construction, equipment and operation of theatres, is issued every fourth week as Section Two of Exhibitors Herald-World, w ;h
is published every Wednesday by Quigley Publishing Company. Member Audit Bureau of Circulations. All contents copyrighted 1930 by Quigley Publishing (,».
pany. All editorial and business correspondence should be addressed to the Chicago office. The Film Bitser, a quick reference picture chart, is issued every fc th
week as Section Two of Exhibitors Herald-World. Other Publications: The Motion Picture Almanac, Pictures and Personalities, published annually ; The Chicac^,
Larger Theatres for Europe
THE motion picture industry in Europe is undergoing now
what the industry in the United States underwent a dec-
ade or so ago, with, of course, certain variations created by
the difference in time and place. Europe is now in a wave
(rather subdued, in comparison with the preceding American
one) of construction of large theatres — super-cinemas, as they
are wont to call them over there.
The reason, however, for this trend toward huge houses is
quite different from that which caused the American pre-
occupation with theatres of extremely large seating capacities.
It was the necessity for costly sites, the rise of the expensive
“deluxe" method of operation and the drawing power of such
resplendent operation, which caused the construction, in but
comparatively a few years, of scores of America’s leading
theatres. Today’s trend in Europe toward the huge theatre
is the result (like so many of the industry’s current phenom-
ena the world over) of sound.
The small theatre in Europe cannot afford sound apparatus
and its attendant costs. This is not only true of those in the
small towns, but of those in the large cities as well. Rather
rapidly, now that sound is “set” in Europe (despite extraor-
dinary vicissitudes), the smaller theatres are being eliminated,
and either as a result or as a cause or both, theatres of
much larger seating capacities than heretofore are being
substituted.
No figures are available for the number of small theatres
which have been eliminated, but according to the Department
of Commerce, whose agents have just completed an extensive
survey of conditions, 439 theatres with an aggregate seating
capacity of 383,000 were constructed and opened in Europe
during 1929. Those figures resolve themselves into only an
average of something under 900 seats per theatre, but in ap-
preciating the true significance of 900 as an average seating
capacity, one must consider that theatre attendance in Europe
is much smaller than that in the United States, where both
economic and social conditions permit of an attendance per
capita tremendously greater than that in any other part of
the world. A 900-seat theatre in the United States is only a
good-sized house. In Europe it may be rated somewhat higher
than that. But of course it was a number of what we should
call rather small theatres which brought this average down.
Further analysis of reports from abroad shows that many of
Europe’s bumper crop of theatres would be considered large
even in this country.
This situation is a puzzling commentary on the economic
situation chiefly in England and Germany. With general in-
dustry struggling to keep in existence, the growth of theatre
operation goes on apace. People are demanding screen enter-
tainment, seemingly as never before, because of the new inter-
est engendered by sound. Where the money for sufficient
admissions to support large-sized sound theatres, is coming
from, perhaps even the most assiduous economists do not
know. We doubt whether European theatre men very much
care. Perhaps they know the answer is simply that wik ij
human stress is the greatest, amusement — forgetfulness- s
the most needed. , 1 1
Ventilation and Summer Patrona^
IT is but natural for the theatre-minded person to reflect n
air conditioning at this time of the year. It happens to e
quite warm today, and not being as yet used to these “hig r 1
frequencies” among the heat waves, we can successfully enk-
tain sympathy for those devotees of the motion picture t o
will have to “see and hear” this summer in theatres i- 1
equipped with a suitable cooling and ventilating system. T. y j
will secrete more perspiration than tears of sorrow : d *
laughter, we believe, and the latter will not be likely to m e !
them forget the former. Being true fans, who wouldn’t ir s :
their favorite stars for all the calories the atmosphere s
capable of holding, they will yet go to hot theatres in hot £> i
ernoons and evenings. We even doubt whether the dyed-in-t?-
wool Clara Bow fan would stay home if one of her pictrns
were playing at a theatre as consistently torrid as herself.
Thus it is that some theatres, chiefly those in the sma :r
towns and in compact little communities of large cities, ci-
tinue “to get them in” in the summertime though they ohr
no better air than that in a stuffy room. Yes, their operates
realize that patronage falls off somewhat during the wet
months. But that is to be expected, isn’t it?
The question is, of course, how much the decrease in it-
ronage would be if proper air conditioning were maintaiii.
Too many exhibitors have found the answer to be on the s e
of air conditioning for there to be much argument about t.
As a result, there has been a rapid increase in the numbenf
installations of air conditioning systems in second-class hor is
during just the last few years. But still there are those is
yet unequipped. The cost, always operative and particuk y
so of late because of the change from silent to sound ]>
tures, is a readily understandable factor in the hesitation >f
some exhibitors. Yet if they managed to install air coi i-
tioning equipment, increase in summertime patronage wc :d
be very likely to make the fans a bit more fanatic, and wh ’s
more, make regular summertime patrons out of those M
zealous persons who would much prefer motoring or even t-
ting on the front porch to sitting in a stuffy theatre.
Air conditioning is no longer an extravagance to be i-
dulged in by large metropolitan theatres. It is an essen al
to every public building where people gather in large compt
groups, even though the building be small. It is be ig
adopted more and more for nearly every type of building, n
a way, the motion picture theatre needs air conditioning n it
of all.
NEW ADVERTISER
Basson & Stern
751 East 32nd Street
Brooklyn, New York
Offer tuo new attachments for sound projectors.
me 7, 1930
Exhibitors Herald-World
25
The Pennsylvania
Willi an introduction
rHE motion picture industry has
been peculiarly cursed with codes.
It is understandable when motion
cture people and theatre architects let
be known that their respect for them
| not based on any great fondness for
lem. But the motion picture industry
Is also been peculiarly blessed by codes
- when they have been based on a sym-
] thetic understanding of the nature of
fe motion picture, its theatres and its
] rsonnel.
Any public enclosure must be built
ad maintained in the interests of
jffety. Few, if any people, would bal-
; ce profits against the smallest injury,
: uch less against
agedy. And safety
■ des are not only
acessary to the wel-
re of the public, but
iso to the continued
■osperity of those
iterprises catering
the general public,
lor buildings of un-
(rtain safety are not
nsistent with popu-
rity. Easier insur-
ace rates are also to
|: included among
e blessings.
Criticism of safety
des may not be
stifiably directed at
eir purpose but at
me of the depart-
ents of government
tiich draw them up
id administer them,
oo often the regula-
ons are not changed
meet changing
nditions. A number
examples could be
ted of this particu-
r manifestation of
ficial laxity and
msympathetic atti-
de,” but the situa-
on in Chicago and
sewhere offers a
itable one in the
gulation forbidding
andees. While the-
res in many cities
ay realize revenue
'om unseated space by selling, at re-
iced admission prices, the privilege of
eing the show if the patron is willing
stand, such a custom is forbidden in
Wcago and a number of other cities,
hese communities consider the occu-
mcy of such space “unsafe.” What
they are thinking of is the old type of
theatre, which was only semi-fireproof at
best and equipped with an inadequate
number and kind of emergency exits.
The modern theatre structure would
scarcely burn even if doused with gaso-
line and ignited, while exits are many,
precisely located with respect to the
seating arrangement and of broad
dimensions.
F URTHER criticism of the general
code situation has been directed toward
the lack of precision in the regulations,
so that each architect knows exactly
what conditions the design should meet
without requiring
special instruction
from departmental
assistants, whose de-
cisions are (like those
of most of us at
times) not infre-
quently determined
by passing moods.
Complaints have been
heard from theatre
operators who have
felt that “safety” re-
quirements were laid
down for them that
were not exacted of
other operators. Such
complaints point to
another object of
criticism: Safety
regulations nationally
do not sufficiently ap-
proach uniformity.
The evil of that is
felt principally by
manufacturers of
building materials
and equipment who
enjoy national dis-
tribution of their
products.
The attitude of the
state of Pennsylvania
toward the motion
picture theatre build-
ing has been pointed
out on a number of
occasions for its sym-
pathy and timeliness.
An enlightened re-
gard for the safety
of the public has placed in strict en-
forcement a complete body of safe regu-
lations. But these have not been allowed
to remain unaltered while new condi-
tions brought factors not existing when
the original regulations were drawn up.
Not because the Pennsylvania code is
Examples of modern
decorative tiling are
these sections of a
fountain in the Fox
theatre, Atlanta, by the
Flint Faience & Tiling
Company of Flint, Mich.
Safety Code
By GEORGE SCHLJTZ
Progressive, specific, state-
wide are the regulations of
Pennsylvania protecting
the public from the hazards
potentially present where
many people gather. And
recent revision has further
made the code up-to-date
perfect, not because other communities
do not have admirable regulations, but
because the Pennsylvania code is com-
prehensive, sympathetic and progressive,
an examination of it by theatre opera-
tors, manufacturers and architects
might prove of value.
The Pennsylvania code has a special
interest at this time because it has just
been revised with respect to the opera-
tion of projectors, the installation and
maintenance of emergency lighting sys-
tems and fireproofing.
The Pennsylvania code is administered
by the Department of Labor and Indus-
try. The penalties for violation include
a fine, imprisonment, or both. Appeal
may be conveniently arranged, the per-
son interested merely filing a petition
with the state industrial board for a
hearing on the reasonableness of the
rules as applied to him and the changes
desired. The board determines the merits
of the contentions in the petition and if
they are thought worthy of further con-
sideration, the petitioner is heard.
The code forms the remainder of this
article.
Fireproofing
Section 1. Administration
The rules set forth in these regula-
tions shall apply to every building within
this Commonwealth as enumerated in
Section 2 of Act 299 as amended 1929.
(a) No person or persons shall re-
move or make ineffective any safeguard,
safety appliance, or device required by
these regulations except for the purpose
of immediately making repairs or ad-
justments; and any person or persons
who remove or make ineffective any such
safeguard, safety appliance, or device
for repairs or adjustments, shall replace
the same immediately upon completion
of such repairs or adjustments.
(b) Every owner, lessee or person
exercising direction or control over any
person or persons who remove or make
ineffective such safeguard, safety appli-
ance, or device shall have the safeguard,
safety appliance or device so removed or
26
made ineffective, promptly and properly
replaced or made effective.
(c) Every employe shall use or cause
to be used all safeguards, safety appli-
ances or devices furnished for his pro-
tection and shall carry out all regula-
tions which may concern or affect his
conduct.
Section 2. Scope
All buildings covered by these regula-
tions are divided into two general
classes; namely, new construction and
existing construction, as defined in Sec-
tion 4.
All buildings classified as new con-
struction shall be erected, maintained,
and equipped as required by the regula-
tions for new construction ; and all
buildings classified as existing construc-
tion shall be in accordance with the reg-
ulations for existing construction.
Section 3. Submission of Plans
Detailed architectural plans for all
new constructions; all remodeling; and
all existing buildings, requiring addi-
tional means of egress shall be submitted
to the Department in triplicate for ap-
proval before beginning building opera-
tions, as required under Section 8 of the
Act approved April 27, 1927 (P. L. 465)
No. 299, as amended 1929.
Such plans shall show interior floor
plans of all floors; all outside elevations
and location plans of proposed building,
showing the width of all streets or alleys
abutting and distances from adjacent or
adjoining buildings. Specifications shall
also be furnished when requested.
Section 4. Definitions
(a) The term smoke barrier shall
mean a partition, wall, door, or enclosure
for the purpose of retarding the passage
of smoke. It need not be of fire-resist-
ive construction.
(b) The term fire barrier shall mean
a fire-resistive partition wall, door or en-
closure for the purpose of confining fire
to a restricted area.
(c) The term new construction shall
mean and include all new buildings and
all remodeled buildings where forty (40)
per cent or more of the remodeled build-
ing is new work and when plans for such
new or remodeled buildings are approved
after the date of promulgation of these
regulations.
(d) The term existing construction
shall mean and include all buildings
erected or remodeled prior to the date of
promulgation of these regulations, or to
buildings remodeled after the date of
promulgation provided less than forty
(40) per cent of the remodeled building
is new work, or to buildings or remod-
eled buildings plans for which were ap-
proved prior to the date of promulgation
of these regulations.
(e) The per cent of remodeling shall
be determined by exterior changes,
either additions to or alterations of the
existing outside walls.
(f) The term department shall mean
the Department of Labor and Industry.
(g) The term board shall mean the
Industrial Board.
Better Theatres Section
(h) The term approved shall mean
approved by the Industrial Board.
(i) The term secretary shall- mean
the Secretary of Labor and Industry.
Section 5. Specifications
Article 1. New Construction
Rule 1. Construction of Stair Toiv-
ers. (a) A stair tower of fire-resistive
construction shall consist of stairs of
slate, iron, concrete or other approved
fire-resistive materials enclosed within
walls of brick, tile, concrete or other ap-
proved fire-resistive materials and shall
be well constructed of good material and
good workmanship.
Rule 2. Doors and Windows, (a) All
doors, sash and trim giving access to a
stair tower of fire-resistive construction,
except exit doors at grade level and en-
trance door on the top floor, shall be all
metal or kalamein doors. If glass is
used, it shall be wire glass and no single
pane shall be of a size greater than two
hundred and eighty (280) square inches.
(b) If windows are placed in the
stair tower they shall be of metal sash
and wire glass and no single pane shall
be of a size greater than two hundred
and eighty (280) square inches. This
shall not apply to windows on the street
side of stair towers where there are no
other buildings or parts of buildings or
similar exposures within fifteen (15)
feet.
(c) If the fire-resistive porch type
means of egress is used, all doors and
windows opening on to such porch shall
be of fire-resistive construction, except
doors and windows on the top floor and
doors and windows more than four (4)
feet away from the stairs. Doors and
windows shall conform to paragraphs
(a) and (b) or tin clad doors and tin
clad window sash and frames may be
used provided all wooden parts are cov-
ered on the inside. Tin shall be double
lap seamed and made without solder.
Wire glass, if used, shall have no single
pane greater in size than two hundred
and eighty (280) square inches.
(d) Doors used at entrance to stair
towers of fire-resistive construction, or
doors used as smoke barriers or fire bar-
riers in halls or between parts of build-
ings separated by a fire wall or between
adjoining buildings, shall be self closing
or double acting doors and if glass is
used it shall be wire glass and no single
pane shall be of a size greater than two
hundred and eighty (280) square inches.
Doors used as fire barriers shall be of
approved fire-resistive construction.
Ride 3. Rooms Containing Heating
Equipment, (a) The heating plant shall
be entirely enclosed in a room con-
structed of approved fire-resistive walls.
The ceiling shall be constructed in ac-
cordance with one of the following
methods: a four (4) inch concrete slab
ceiling, or a combination of steel and
concrete measuring four (4) inches
from top to bottom, or a combination of
steel joists and metal lath with cement
or gypsum plaster measuring four (4)
inches from top to bottom, or hollow tile
construction. All doors giving acces to
this room shall be self-closing firee-
sistive doors, except where the entree
is from outside the building. Tin nd
doors are permitted provided such d<rs
are tinned on the inside, the tin is doi le
lap seamed and made without sol r.
Air vents may be employed, proved
they lead direct to the outside of ie
building. Ashes removed from the r-
nace shall remain in this compartmt
until removed from the building or s ill
be kept in metal containers. Noneif
the foregoing regulations shall be me it
to apply to gas fired furnaces or hot a- i
ter supply heaters.
Rule U- Other Fireproofing, (a) ie 1
Department may require smoke barr rs
or fire barriers to be erected and ny
require fireproofing of passagewis, |
halls and of closets under stairs or oi?r
fireproofing not specified if in the on-
ion of the Department such fireproo ig
is necessary to the reasonable safety >f
the persons employed, lodged or assi- |
bled in the building.
(b) The Department may reqire
fireproofing of windows in rooms or h Is
in addition to stair towers to elimiite
the hazard of fire from adjacent or d-
joining buildings.
Article 2. Existing Construction
Rule 5. Doors and Windows, (a) .11
doors giving access to or passed by a re
escape shall be fireproofed. A tin ad
wooden door is acceptable, providinj it
is tinned on the inside and tin is doile
lap seamed and made without solder. If
glass is used it shall be wire glass v;h
no single pane greater in size than /o
hundred and eighty (280) square inc s.
The only exceptions to the above re
that doors more than four (4) feet any
from the fire escape or doors on the >p
floor of the building giving access to ie
fire escape need not be fireproofed.
(b) All windows, passed by, un r,
or over a fire escape, shall be of vre
glass, except that windows under onnr
more of the following conditions r id
not contain wire glass:
1. Windows passed by the fire esioe
where the escape is more than four 1)
feet away.
2. Windows under a fire escape wl re
the window is more than one (1) ill
story below the nearest part of the re
escape.
3. Windows over a fire escape wl re
the vertical distance from the cente of
the window sill to the tread of the re
escape is more than five (5) it.
Nothing in Rule 5 (b) shall apply wire
the fire escape was erected prior to liy
20, 1913.
Rule 6. Rooms Containing Heat .<?
Equipment, (a) The room contairig
the heating equipment shall be le*
proofed as follows:
1. If the building is being alterec ir
remodeled and the heating equipmen is
being placed in the new or remod id
portion of the building it shall be tre; id
as specified in the paragraph on 1 w
Construction.
2. If the heating equipment remain in
its original location after alterat is
are completed, the ceiling above the h t-
ing equipment shall be covered i
( Continued on page 69)
Exhibitors Herald-World
27
une 7,
1930
i
View of the auditorium (which
seats a little less than 300.
The walls are paneled in a
pattern based upon similar
paneling- in an early American
mansion once situated near
the site of the present thea-
tre-— now a district in the
heart of a i oaring metropolis.
\ Theatre for the
incouragement of
'Better Pictures"
V T OT all “little cinemas” serve
coffee in a modernistic environ-
- 1 ment. The Little Picture House
i New York is a modification, perhaps
nique, of the usual formula. It is of
eorgian architecture. And the beverage
sually served is tea.
The Little Picture House, which was
oened on last Christmas day, is the
mture of the Film Bureau, Inc., an or-
anization more or less philanthropic of
itention but which, by its own admis-
on, is nevertheless somewhat interested
l “making a go of it” by annually turn-
ig in a reasonable amount of profits,
n inquiry concerning its history and
irpose brings the following response:
“Before the war was over, the Ameri-
an Committee for
evastated France
itablished relations
ith motion picture
>mpanies through
le film Mutual Bene-
|t Bureau, in order
> raise funds for its
ork by supplying lo-
itions for producers,
fter securing estates
>r locations for
iany important pic-
ires (including Mr.
leorge] Arliss’ sil-
it ‘Disraeli’), it
as decided that the
ork to be done to
it permission from
vners who were
’ten in Europe did
3t pay as an all-year
^position, as only
“(ring sunny weather could the Bureau
'rn money, and producers were begin-
!ng to desert the uncertain climate of
sw York for Hollywood. However, the
•mmittee which had started the Bureau
■It that constructive work lay before
'em in the motion picture field. They
'cided to form an influential group to
upport the best pictures which often,
:om lack of the proper appreciation,
- iled on Broadway. The name was
ranged from the Film Mutual Benefit
[ALL PHOTOS BY RICHARD AVERALL SMITH]
A corner of the charming “tap
room,” which is a rustically
appointed sublevel lounge.
Bureau to the Film Bureau, and a mo-
tion picture review service was inaugu-
rated.
“The Bureau soon became a center for
motion picture information for Film
Bureau members and affiliated organiza-
tions, who were guided to the better
pictures on Broadway. Private screen-
ings of many exceptional pictures were
arranged, preview audiences were built
up, and through the cooperation of the
industry, members
were allowed many
privileges, such as
visiting studios, etc.,
in order to promote a
better understanding
of, and to stimulate
their interest in, mo-
tion pictures. A mem-
bership which started
with about 40 people,
slowly but gradually
gained in number and
prestige, until at the
present time the Film
Bureau is one of the
oldest and most
widely known of the
‘better film move-
ments’ in America.
“Within three years
of the time it started,
the Film Bureau es-
tablished an experimental service in one
of the public schools. It was soon work-
ing in 1922. Its principle from the be-
ginning has always been to earn its own
overhead expenses and never to make an
appeal for funds to carry on. Surplus
funds have gone to various charities and
in six years about $20,000 has been dis-
tributed. The ambition of the Film
Bureau has always been to own and
control a small picture house of its own
as a practical demonstration of what a
Film Bureau, Inc., opens its
own theatre, the Little Pic-
ture House in New York,
adopting a design embody-
ing early American motifs
volunteer group can do in building up
interest in better pictures. In 1928 the
Film Bureau, by popular vote, was au-
thorized to look for a suitable site for
such a theatre and to start a stock-sell-
ing campaign among its members and
friends to finance it. In April, 1928, a
site was found and title was taken to
land at 151-3 E. 50th Street,” near
which once stood the old Beekman man-
sion, where Nathan Hale was taken
when captured by the British.
The building, standing amid modern
skyscrapers, is Georgian in architecture
and only seven stories tall. The theatre
is on the first floor, occupying also a part
of the basement. Above is office space
from which is expected a large share of
the revenue to support the venture
financially. Pruitt & Brown, in associa-
tion with the R. H. Howes Construction
Company of New York, which erected
the building, were the architects. Nancy
McClelland, however, designed the main
foyer, which is a reproduction of
a Georgian hall.
In general, the pattern of the interior
is based on early American styles. The
main lounge in the basement, for ex-
ample, is a faithful reproduction of the
tap room in a tavern situated in Colonial
times on the Eastern Post Road not far
from the site of the theatre. And the
white paneling of the auditorium was
28
Better Theatres Section
June 7, 11 o
suggested by that of a room in the old
Beekman house.
The lobby, which is of simple design
in Georgian motifs, expresses in its
non-architectural aspects the nature of
the organization responsible for this un-
usual playhouse. It is lined with bulle-
tin boards displaying the titles of mo-
tion pictures playing in New York’s
leading film theatres. This is a service
conducted especially for the members of
the Film Bureau for the purpose of
pointing out to them the pictures which
the organization recom-
mends as superior ex-
amples of cinematographic
art. Augmenting this pub-
licly displayed list is an or-
ganization letter sent to
members weekly and con-
taining reviews of selected
pictures, regardless of the
theatres in which they may
be playing.
Beyond the lobby is the
foyer, a relatively small
chamber done in extremely
simple rendition of Georg-
ian interior styles. With
relation to the auditorium,
it is like an English base-
ment, being on the ground
floor itself but only a half-
story high and leading up-
stairs to the auditorium.
Stairs from this foyer also
lead down to the lounge, or
“tap room,” in the base-
ment.
The auditorium, which
A comprehensive view of the lounge in
the basement. Scarcely emulating the
voluptuous appointments of the lounges
in theatres no rrtbre ambitious than the
Little Picture House, this room caters to
those who enjoy a cup of tea amid sur-
roundings our American fathers enjoyed.
This room too has its historical model.
seats 292, carries out the Georgian motif
in light grey-panelled walls surmounted
by a broad white moulding. The chairs,
done by the Superior Seating Company,
are also of Georgian pattern. The
proscenium arch is simply a rectangular
opening in the forward wall rounding at
the upper corners into the moulding.
The auditorium was designed -r
sound and additional provision for t#
ers was made by the installation if
acoustic plaster. Sound equipment, y
Western Electric, includes non-s;i-
chronous apparatus. General project n
room equipment is by National Theae
Supply Company. Projectors are S>
plex. Other equipment includes Vain
remote curtain control and heating fd
ventilating apparatus by the Rais r
Heating Company. A cooling sysfn
(Kooler-Aire) is to be added later.
R OUGH plaster was,
beamed ceilings, rou;i-
tiled flooring and p e
tables and chairs mark e
appointments of the m.n
lounge in the basement, n
this “tavern” tea is servl,
and in the evening, col e
also, with a hostess in t-
tendance. Having a < p
and a few friends r
leisurely conversation, <|e
here receives the still
sounds from the street s
though interruptions fr n
a future world.
As to policy, one ny
best quote the officii
declaration of the mana
ment: “The Little Piet e
House will screen interr-
ing pictures chosen pn-
cipally for entertainm t
value to please as mty
tastes as possible. 1 e
( Continued on page 6!
The Georgian foyer leading, with refreshing originality, upstairs to
the auditorium and down stairs to the ‘‘tap room,” or main lounge.
me 7, 1930
Exhibi tors Herald- W orld
29
Die Law of Copyright infringement
By LEO T. PARKER
^viewing, besides recent
igher court decisions on
ifringement of copyright,
hose on other torts of
pecial concern to theatres
N numerous instances theatre own-
ers have been held liable in dam-
ages, costs and attorney fees paid
y the owners of copyrights where the-
;re orchestras have played copyrighted
Lusic without a license. It is important
» know that the copyright laws were
emulated to prevent anyone from copy-
ig another man’s originated work of
rt. Indeed, it is not necessary that
le reproduced work resemble in all de-
als the original. The important con-
deration is: Was the original copy
ipied?
Also, the fact that the copyrighted
iusic is played in a theatre without
cense from the owner of the copyright,
isults in liability even though the the-
;re owner may hire an orchestra
ader who employs his own musicians
id selects the music that is played.
For instance, in Dreamland V Sha-
iro, Bernstein & Company (36 F. [2d]
54), it was disclosed that a proprietor
igaged an orchestra and paid the
ader who selected the musicians. Also,
le proprietor had no control over the
ayers, nor did he determine the musi-
,tl selections to be rendered during an
raiing’s engagement. The proprietor
'd not direct the playing of any selec-
on and did not know that any musical
'.'lection played by the orchestra was
>pyrighted.
The owner of copyrighted music sued
ie proprietor . for infringement of the
•pyright. The latter contended that he
as not liable because he paid the leader
,17 each night and that the leader in-
ipendently hired and contracted with
ie musicians. Also, the leader selected
ie music which he played. Notwith-
anding these facts, the court held the
vner of the copyright entitled to dam-
ifes, saying:
“Appellant (proprietor) disputes lia-
lity on the ground that the contract
ith the orchestra made that organi-
tion an independent contractor, and,
r its torts, it alone was liable. This
ntention has been made and rejected
numerous cases. The authorities
j’e, we believe, unanimous in holding
at the owner at whose place copy-
righted musical compositions are played
in violation of the rights of the copy-
right holder is liable, if the playing be
for the profit of the proprietor. And
this is so, even though the orchestra be
employed under a contract that would
ordinarily make it an independent
contractor.”
Copying From Memory
AnOTHER important phase of the
copyright law is that a theatre owner is
liable if his orchestra plays copyrighted
music from memory to the same extent
as where the copyrighted music is placed
before the players.
For illustration, in
Edwards & Deutsch
Company V Boorman
(15 F. [2d] 35), a
higher court said :
“One may copy
from memory. It is
not necessary to such
act that the copied
article be before him
at the time. Im-
pressions register in
our memories and it
is difficult at times to
tell what calls them
up. If the thing
covered by a copy-
right has become fa-
miliar to the mind’s
eye and one produces
it from memory, he
copies just the same,
and this may be done
without conscious
plagiarism. In this
case, in all the essen-
tials of the things
copyrighted, similar-
ity amounts to ident-
ity and the evidence
establishes infringe-
ment.”
Liability for
Ejection
Generally
speaking, in this
country the great
weight of legal au-
thority is to the effect that the right
of a purchaser of a ticket to enter and
remain at a theatre, circus, race track
or private park, is a mere revocable
license. The proprietor of an amuse-
ment enterprise may deny admission to
anyone and a person having entered may
be forced to depart on request, and if he
refuses to depart he may be removed
with such force as is necessary to over-
come his resistance. No action will lie,
in the absence of some statute regulat-
ing admission to places of amusement,
for refusal to admit any person. If the
license to enter be revoked by the the-
atre proprietor and the ticket holder is
ejected without unnecessary force, the
only remedy of the holder of the ticket
is an action for breach of the contract,
and his damages are limited to the price
of the ticket and any expenses incident
to the purchase of the ticket and attend-
ing the place of amusement.
On the other hand, it should be re-
membered that a
great many of our
states have enacted
laws which prohibit
owners of amusement
places from refusing
entrance to any per-
son by reason of his
race or religion. Ob-
viously, however, a
person may not re-
cover damages from a
theatre owner for the
latter’s refusal to sell
a ticket for violation
of the race or reli-
gious laws if the gen-
eral appearance of
the patron, or his
habits, or his dress,
or his conduct is such
that his admittance
would violate any
general rule of the
theatre owner.
Notwithstanding
these established
rules of the law, it
is important to know
that a theatre owner
always is liable if he
strikes or forcibly
ejects a patron who
is not given a rea-
sonable time to leave
the theatre after he
is requested to do so.
For illustration, in
Kelly V Dent Thea-
tres (21 S. W. [2d]
592), it was disclosed
that a young man of good habits and
not a drinking man, purchased a ticket
and entered a motion picture theatre.
After he had been seated several min-
utes, the theatre manager came up in a
rude manner and hit him on the back
and said: “You are wanted outside.” The
( Continued on page 60)
' Gum Chewing/'
said the court,
“is the great American pastime.
Used gum is by common consent
a great nuisance, though an innoc-
uous one. Not all persons use
gum but all persons are often the
victims of used gum. All persons,
without regard to age, sex, color,
race or previous condition of
servitude, frequently tread upon
used gum and therefore know how
adhesive it is and how difficult it
is to detach from footwear and
how impossible it is to slip and fall
when stepping upon it. This par-
ticular used gum was so adhesive
in character that on the bottom it
adhered so firmly to the polished
floor that a chisel or other tool
was required to remove it, but it
was so smooth and slick on top
that the person who stepped upon
it claims that it caused her to slip
and fall. ... If we consider this
case from the standpoint that the
company, through its executive of-
ficers, knew or ought to have
known of the existence of the
candy or gum on the floor, it must
still be inquired whether, with
that knowledge of such substances
which are known to all men, they
should have immediately taken
steps to remove the same. Even
if they knew of its existence they
were not chargeable with want of
ordinary care, unless the well
known offensive substance was
also known to have qualities which
make it dangerous to persons com-
ing in contact with it.” Anyway,
she won her case.
30
Better Theatres Section
June 7, 19,
Upper view: The audi-
torium. looking toward
the stage. Simple
straight lines accentu-
ated by a stepped ceil-
ing dominate the rocm
with arches (and note
their softening effect o i
the whole modernis ic
style) leading to aisles.
Lower view: Looking
at the auditorium from
the stage. Seating con-
sists in lounge chairs
deeply upholstered with
high back and wings.
The capacity of the
single floor is 436. All
lighting is from the
ceiling recess side coves.
by
HARRY TLGEND
THE “little cinema” movement ex-
tends itself. Every now and then
another motion picture “art” the-
atre is added. Here and there they are
successful.
Originally, the little cinemas, dedi-
cated to the purpose of encouraging the
“higher types” of screen plays, those
which defy classification except by say-
ing that their makers look with some
disdain upon any creation which may
have a widely popular appeal — estab-
newark'j
playhouse
anothei
little cmerric
adventure
H ere Mr. Michael Mindlir
late of the Carnegie in Ne’
York and other "littl
cinemas", modifies earlir
ideas. Is the result th
beginning of a new class c
motion picture theatres
lished originally to show such pictur.
and, in most cases, to make money wi
them, the first of the little cinemas ha;
generally modified their policies (ail
their ideals) to meet a situation don
nated by three conditions : First, su •
able product has become unavailab
Second, the idea has lost its novelty, a:
after all Clara Bow has her “appea ’
Third, everybody wants “talkies,” a: I
just about all the sound pictures a:
made in Hollywood and its allied studio
The movement, so-called, nevertheles
has considerable virility, most of it cc-
tained in those inordinate persons w>
have a special fancy for such thin*.
Michael Mindlin is to be number l
among them. At one time he was call 1
the father of the little cinema movemei.
He certainly was a pioneer. He h;
known failure within his cherished c -
cle — and also success. There may wl
be some question whether either the fa-
ures or successes have counted. T 1
Playhouse in Newark, or a similar oi,
quite probably would have been bu:
just the same. There are those who a)
not at home among usual enterprise
who instinctively are drawn toward i-
tivities removed from ordinary leve.
When they fail we say they were fo -
ish. When they succeed, we call thu
geniuses. Nothing succeeds like succe:.
But even Michael Mindlin’s latest tl •
atre is not true to the original ideas
the little cinema movement. It is, ho-
ever, like one of his previous ent<-
me 7, 1930
Exhibitors Herald-World
31
ne of the several “recreation”
ioms. Here patrons are shown
iving a go at “approach golf.”
•ises, the Little Carnegie in New York,
jhe Mindlin idea, at least in its later
irm, is concretely expressed in the
laraeter of his new Playhouse in New-
•k. The building occupies a site large
lough for a 4,000-seat theatre. The
layhouse seats 436. The remaining area
' the building? It is used for a ball-
,iom, ping pong courts, a billiard room,
card room and an indoor golf room,
pt to mention a foyer-lounge in which
iffee is served during intermissions.
L NOTABLE addition to all these non-
leatrical facilities is another chamber,
)t regularly employed at present, which
intended for pursuits standing some-
here between the amusements of the
leatre and those of the home. It is an
nbitious gesture to the future— a room
! 200 square feet which Mr. Mindlin
as set apart for the prospective func-
ons of a television studio.
In the usual (though not invariable)
anner of little cinemas, the Playhouse
of extremely simple yet decided mod-
•nistic design. It possesses a certain
meral resemblance to his previous ven-
ure, the Little Carnegie, which was de-
gned by Wolfgang and Paula Hoff-
ann. Beatrice D. Mindlin is accredited
ith the authorship of the Playhouse
irniture designs and interior decora-
ons.
The auditorium covers an area of
874 square feet. The walls are par-
leled by arched columns forming semi-
>ncealed side aisles which prevent the
metration of noise caused by persons
ying to be seated. The chairs are
lver and black and were specially built
id designed for roominess and comfort
If Heywood-Wakefield. Except for col-
•fully geometric designs on either side
' the proscenium, the interior of the
iditorium has been left in its original
aster-white color to permit the use of
colorama, which can change the entire
ecoration of the theatre by the use of
ilor effects controlled from the projec-
tion booth. The screen is normally
20x12 feet but it can be enlarged to an
area of 40x25 feet for the accommoda-
tion of wide film. The auditorium was
treated for acoustical defects by the Ma-
coustic Engineering Company. Sound
equipment is by Pacent.
The main lounge, which is located at
the entrance to the auditorium, is one
of the most interesting parts of the
Playhouse. It occupies 2,800 square feet
of space and is rectangular. The furni-
ture and decorations here set the motif
for the remainder of the theatre. There
are colorful, soft-cushioned chairs and
couches, a jet black marble bar for the
serving of coffee, and a corner bookcase
and writing desk for the accommodation
of patrons. The ceiling is done in sil-
Upper view (right):
Main section of the com-
modious mezzanine
floor, which serves as an
auxiliary lounge and
also as a means of ac-
cess to the “recreation"
rooms devoted to bil-
liards, golf and card
games free to patrons.
Lower view: Looking
down the long tunnel-
like entrance foyer to-
ward the lobby. With
decorations left to the
modernistically treated
walls, this is frankly a
mere means of access.
This foyer leads to the
main foyer, or lounge.
32
Better Theatres Section
June 7, lio
ver, matching the lighting fixtu s
which are of hewn aluminum. The ck
pet by Collins & Aikman, is of modei-
istic figures colored to match the res,
blues, black and silver of the gened
decorative scheme. It is of one-pi e
construction.
T- HE ballroom is just off the lour?,
and covers 1,500 square feet. The da e
floor is sunk one foot below the prou-
nade which surrounds it. The gened
color scheme is rose, this being carrd
out in the walls and the rugs. Music s
furnished by a Capehart Amperion. 1 e
dance floor can be used by 50 couples it
one time.
Midway between the entrance and e
mezzanine stairs is situated the tele i-
sion room. This room, now closed to e
public pending the final arrangeme s
for installation of television receiv g
equipment, is to be completed later a a
miniature theatre.
The mezzanine floor houses the roc s
devoted to billiards, indoor golf ; d
bridge. These too are decorated in e
modernistic manner.
Equipment includes air condition g
for both winter and summer, with i-
paratus by the Buffalo Forge Compar;
neon electrical signs by the New Jer y
Claude Neon Corporation; and loly
displays by Metallite Signs.
In policy, the Playhouse has continid
in departure from the original line
cinema idea. It shows American fibs
and they are “talkies,” of course. P>
formances are continuous, with chare
of program weekly, from 11 a. m. to 1
p. m., unless extended runs are feasib.
The building is kept open until midnijit
for the accomodation of those v o
Below: Another “recreation” room,
this one being' devoted to the reviving
game of ping pong. Here are foui
patrons in action with a good-sizec
gallery. These facilities are free tc
patrons of the theatre at all times
Center view: A major
section of the main
lounge, which is of rela-
tively large dimensions,
being 2,800 square feet
in area. The pattern is
wholly modernistic, with
a color scheme consist-
ing in reds, blues, black
contrasted with silver.
Upper view: A corner
of the main lounge as
seen from the entrance
foyer. The main lounge
thus essentially corre-
sponds to the main
foyer of the usual thea-
tre. since access to the
auditorium is through it.
33
'me 7, 1930
Exhibitors Herald- World
Upper view: Corner of
the women’s lounge,
treated in the manner of
the modernistic boudoir.
The walls are covered
in figured paper in light
tones, while the floor is
carpeted. Note the
absence of crowding.
Center view: Looking
across the main lounge
toward the buffet. At a
marble bar surmounted
by an, arrangement of
mirrors in modernistic
pattern, coffee service is
maintained. Both cigar-
ets and coffee are sup-
plied to patrons free.
light like a late game of ping pong or
•ridge. The top admission price is 85
ents.
Literature issued by the Playhouse in
onnection with its opening contained an
nteresting paragraph. In a measure it
iscloses a portion — the commercial por-
ion — of those tenets of theatre opera-
ion upon which are based the faith in
he little theatre movement possessed by
ts sponsors. This literature stated:
“In the construction of the Playhouse,
lindlin believes he has pointed the way
o the super -cinema of the future — a
iorified playground where patrons may
ome and spend an entire evening for
he price of a single admission. The in-
roduction of the numerous ‘participat-
ng’ attractions, he believes, will stimu-
ate a new interest among movie-goers
nd will undoubtedly do away with the
ogey of stage presentations which have
•een the bane of first-run movie empori-
ms since Roxy made his bow at the
itrand.”
There is some truth in that, perhaps,
’or one thing, theatres like the little
iinemas ordinarily have relatively little
verhead. No huge maintenance costs,
o great staffs, no costly productions,
and with small seating capacity and a
haracter not requiring first-runs in key
hsitions, even the film rentals are small
|n comparison to the revenue possible
:/ith an 85-cent admission charge.
Where the ordinary small-sized pic-
ure theatre, with nothing to offer but
he usual screen program in common-
lace surroundings under conventional
uspices, may fail, a little cinema, with
ossibly no more overhead, may succeed,
'here is potent ballyhoo in free coffee
( Continued on page 68)
Below: The ballroom “in action.’’ This
is located off the main lounge and cov-
ers 1,500 square feet. The dancing floor
is sunk one foot below the side area
and accommodotes 50 couples. Music
is supplied by a mechanical instrument.
1
34
Better Theatres Section
June 7, 193(
Above: View of the auditor-
ium, looking toward the left
wall, showing the general
decorative treatment accord-
ing to Spanish Renaissance
motifs. Arches and balconies
executed in plaster in relief
carry out the decorative idea.
Right: Another view of the
auditorium, this one showing
the stage and proscenium
arch, as seen from the bal-
cony. All modeling is in
plaster of soft blending tones
and rough finish. The stage
is rigged for big productions.
Below: Booking down one
side of the mezzanine floor
which leads to the lounges
and to the balcony. The
lounges are beneath the bal-
cony. The walls, except for
their variegated surface are
unadorned. Floors are carpeted
ANOTHER interesting example c
the relatively small theatre d<
JL JL signed to meet both the aestheti
and utilitarian demands of modern de
luxe motion picture theatre operation, i
furnished by the R & R circuit (Publi
affiliate) in Texas. This chain’s Ril
theatre in Corpus Christi, opened just
recently and disclosing a novel arrangf
ment of auxiliary entrance-ways at th
rear, was planned to meet the same cor
ditions. This second representative (
that class of theatres is the Texas i
San Angelo, Tex. Like the Ritz, tt
Texas was designed by W. Scott Dunr
of Dallas.
The building covers an area 60xlS
feet and is of fireproof constructioi
with a light brick exterior. The gei
eral architectural motif is Spanis
Renaissance, though the exterior
largely influenced by the consideratior
of harmony with modern surrounding
r
\
The Texas Theatre
In San Angelo, a
Fi ne Small House
Though seating only 1,800, thi<
new addition to the R&R-Publi>
circuit aelapts the essentials o
the large picture palace. Th<
architect was W. Scott Dunm
35
me 7, 1930
Exhibitors Hercdd-World
wm
Left: Exterior view of the
Texas in San Angelo. The
building is of fireproof
construction in a basic but
modified Spanish style of
architecture and decora' ion.
The Texas seats 1,800, with 500 seats
i a balcony. To the rear of the audi-
irium is a mezzanine floor, which af-
irds access directly from the foyer to
le balcony and also space for lounges
nd retiring rooms. The latter are lo-
■ated beneath the balcony.
Decoration throughout the interior is
tecuted in plaster of soft blending
ilors. The auditorium walls are done
i relief, with the general lines carrying
at the effect of a Spanish enclosure.
Practically all equipment is by the
ational Theatre Supply Company. Ex
usive of the equipment, the building
list about $150,000.
Above: The foyer, which is a
combination of inner lobby
and main foyer. On three
sides is the mezzanine floor
leading to the balcony and
lounges. The floor is of tile
the walls of variegated plaster.
Left: The auditorium from
the stage, showing the enti,
balcony with its channels of
ingress and egress at the mid-
dle of the floor, the method
developed by motion picture
theatre architects to get
greater seating area cheaply.
Below: A corner of the suite
of lounges, as seen from
the women’s section. Simple,
home-like appointments mark
the decoration and furnishing
of these rooms, which occupy
most of the area under the
upper reaches of the balcony.
36
Better Theatres Section
June 7, 19,
Magic music
is as valuable as
YOUR ELECTRIC SIGN
Magic Music— crooning populartheme
songs to street throngs passing your
theatre, will bring crowds inside your
doors! Magic Music — in your foyer
— will delight the people waiting for
admission, relieve the monotony of
standing, permit occasional announce-
ments, add to their evening's enter-
tainment. Yet it costs you very little.
With Mills Magic Music Amplifying
and Distributing System you can
bring the famous orchestras of Broad-
way to help increase your business.
Brought by radio or phonograph —
There are no unsightly
speakers to mar the
beauty of your theatre
facade. All speakers
are concealed, to give,
in truth. Magic Music.
broadcast through concealed speaker outlets
— they cost you only a few cents a day.
Mills Magic Music System has clear, life-like tone
— without distortion or mechanical effect. Mills
has been a leading manufacturer of automatic
musical equipment for more than forty years.
Write for complete information and prices.
MILLS NOVELTY
COMPANY
4100 FULLERTON AYE. (dept, j-6) CHICAGO, ILL.
une 7, 1930
Exhibitors Herald-World
37
SOUND IN THE THEATRE
fhe Problem of Extraneous Sounds
JOHN S. PARKINSON
By
[SAW the plans for a theatre build-
ing the other day. It was quite a
handsome house, having large organ
ofts, all the latest devices for scene
hifting, lighting effects, etc. On either
ide of the entrance were stores, and
,lso stores down one side (it was a cor-
ler building). Downstairs was a bowi-
ng alley, which was also very carefully
[esigned and appointed. On the floors
ibove the theatre were apartments of
hree and four rooms, each with its
:itchenette, etc., and even with a radio
j.erial connection in every room. It made
ne almost sad as I looked at it. Each
ucceeding blueprint revealed some in-
genious plan, some innovation, some
rery special convenience or service. And
ret as I looked at it I knew that no one
vho used that building would be happy,
ilvery possible precaution had been
aken to shield the occupants from heat
md from cold, to supply them with air
Consider our ears, how
they, in their unique
defenselessness, often
suffer for architectural
sins both in and out of
the theatre. Especially
in the sound picture
theatre — of all pi aces!
and water and even food, with entertain-
ment and complete comfort in which to
enjoy it. With one exception — not one
solitary thought had been given to the
defense of their ears.
Have you ever noticed how peculiarly
defenseless, one’s ears are? If the light
is too bright your pupils contract, or if
worst comes to worst, you can even close
the lids. If you do not wish to handle
some particularly dirty or repulsive ob-
ject you put on gloves or use an instru-
ment. If the taste of some particular
food offends you, you close your mouth — •
and anyone who has ever tried to feed a
recalcitrant child will testify that the
offended sense receives almost perfect
protection. But your ears are open to
the world and nothing short of flight
will protect you from the assaults of the
noise which surrounds them. Today
even flight becomes almost futile, with
the myriad sources of noise which our
modern civilization produces.
I say noise advisedly. It may have
been anything from a bugle horn to a
symphony orchestra when it started.
But if you don’t want to hear it, it be-
comes nothing more than so much more
noise.
Thus I reflected on the plight of the
people living in those delightful little
kitchenette apartments, and of the audi-
ence in the theatre below. If anything.
The New Market for Sound Products
THE new motion picture, that with
all the sounds as well as the action
of life, is now the established form
of screen entertainment practically
throughout the world. The meaning of
this to the manufacturer and distributor
of every type of sound equipment and
accessory, is patent. While the talking
picture was yet campaigning against
tradition and economics in many com-
mercially important sections of the
world, some hesitation and a great deal
of caution had to mark the programs of
manufacturers and distributors. Mean-
while, American enterprise and capital
both at home and abroad placed the
United States in a superior position to
take advantage of the full establishment
of “talkies” when that time came.
The time has come, according to trade
reports, among them those issued under
the authority of the U. S. Department
of Commerce. There remains yet the
consummation of requisite adjustments
in the spheres of patents and tariffs,
particularly among certain classes of
sound paraphernalia and accessories.
But these adjustments may be expected
with greater confidence now that the
world is quite generally demanding the
privilege of enjoying the modern film.
Most significant at this time with ref-
erence to the world market for sound
equipment and accessories, are the de-
velopments in the less prominent places.
Syria, for example, celebrated its first
talking picture in February of this year,
with attendant conditions highly flatter-
ing not only to the new type of screen
entertainment but to American interests.
Despite the rendition of the dialog in
English, the pictures offered were re-
ceived enthusiastically. Projection and
reproduction equipment was of Ameri-
can manufacture, as were also the films.
The theatre inaugurated sound with a
100 per cent increase in prices. Its aver-
age weekly receipts with silent pictures
had been $375. In the first week with
sound pictures, the receipts amounted to
the amazing sum of $3,307, and with
the same program, $1,575 during the
second week.
Other Syrian exhibitors have natur-
ally been greatly impressed by the effect
on the box office created by the “vocaliz-
ing” of the screen and a rapid change to
audible pictures is in prospect for all
the more important houses in the land.
Noteworthy is the statement of one ex-
hibitor now dickering with a German
manufacturer. He would, he has said,
install a certain American make of re-
production equipment if the terms of
purchase were more according to his
resources.
Seven theatres in Greece are now
wired for sound. Five have American
equipment. Turkey has increased its
number of sound theatres to four. All
of these have American equipment. The
entire motion picture business in India
has enjoyed a boom directly attributable
to the introduction of sound. Naturally,
the larger cities are the only communi-
ties affected, since beyond them India
has scarcely no traditions, facilities or
resources of urban life. But the strik-
ing success of the “talkie” in Ghandi’s
troubled land has definitely added India
to the ever widening territory which
from now on must have the products in-
volved in the presentation of audible
motion pictures. — G. S.
38
Better Theatres Section
June 7, 1 '0
The makers of 8. & S. change-overs
offer you two of the most important attachments
required for sound projection.
The B. & S. Turret, the only one of its kind on the market,
holds three lenses — one for regular projection — one for sound
on film and the other for magnascope or large picture. These
lenses are always in focus and each one holds an adjustment
for lining up the picture on the screen.
The B. & S. rear shutter not only eliminates warping and
buckling of the film but also cuts the heat from 1,200 degrees
to 370 under actual test. This is a very important feature for
projection.
Both of these devices are easy to install — no drilling or cut-
ting of any kind is necessary and they can be installed by your
projectionsit without removing the head from the stand.
THESE ATTACHMENTS ARE NOW USED
BY THE FOREMOST THEATRE CIRCUITS
BASSON & STERN
Est. 1926
751 East 32nd Street Brooklyn, N. Y.
THE be:st
MEDIUM TO
ADVERTISE
TALKING PICTURES
Here are some new knockouts
BORN RECKLESS — SAFETY IN NUMBERS
SOLDIERS & WOMEN— FLORADORA GIRL
MIDNIGHT MYSTERY— JOURNEY’S END
CZAR OF BROADWAY— WHAT A MAN
^Lntcrfaining' Gems/
(Ji Sensation in advertising/
ATTONAl SCREEN SERVE
1X6 W 4t-“ 51. TSJXW YOKK.
CHIC AO O
810 SO WABASH AVE.
LOS ANGELES
1921 SOVfRMOKTAVE.
I was sorrier for those in the ap t-
ments, for after all the theatre-goer n
seek his entertainment elsewhere if i8
ears rebel, but there will be many, miy
families lured by the conveniences of
those carefully appointed living qir-
ters, only to find that the noise on .11
sides makes life almost unendurae.
Loud organ music from the theatre, ;>r
perhaps a mob scene from some “talk ”
the crash of pins and the rumbling >f
balls from the basement, not to speafiif
the radio next door or the crying b-.y
upstairs. In the theatre itself the n<se
from the bowling alley will be e n
worse. There is more or less direct ci
nection between the two floors via
ventilating system, and although
ceiling below is suspended, no precauti
whatever has been taken to prevent
bration from being transmitted.
Probably my opening statement vs
too strong — it may be that the bowls
will not be bothered at all by outs e
noises. But if they have any imagii-:i
tion it seems to me they must wi e
every time a strike sends that tern
clap thundering through the theatre
through the building.
This is no indictment of one parti i-'i
larly hapless architect, for there e
many, many buildings built every yr
which suffer from these same defeu. :
Rather is it the fault of the engineers
cfe :
d
and architectural professions for
giving more study to the problems
sound insulation and more publicity
a few really notable contributions wh
have been made.
: t
f
How many people know, for examj
that there is a complete system of sold
insulation which has been available
more than 15 years. Its users know t
and recommend it and its field gros
ever wider, but there are still many vo
remain in ignorance.
Speaking in general terms, it is p -
sible to prevent vibration in one of to
ways. Either we make the object ti’i
question too heavy to vibrate, or else e
make it too soft and pliable to vibra;.
Obviously, if we set out to make ev<
floor and wall in a building too heavy
vibrate, the building is going to beco
impossibly massive. A safety depc t
vault, for example, is astoundihgly qui;,
but who wants to build a whole build) g
in that fashion, or live in it either,
that matter.
The trick, then, is to make the wall o
pliant and yielding to vibrate. For -
nately, it isn’t really necessary to bu:
the whole wall this way, but merely e
tiepoints — the structural connections, f
you can break these connections th<e
is no path for the vibration to foil v
and it has no grip on the rest of ie
structure. This is the fundamental se -
ice of soundproofing. Instead of fa -
ening each wall solidly to the floor si
instead of tying the finish wall and fl<
and ceiling structure securely to the si -
porting steel or studding a special i -
lating device is inserted at each point f
contact. There is never wood agaii t
ne 7, 1930
Exhibitors Herald-World
39
CENTURY THEATRE
(A Minneapolis PUBLIX Theatre)
PROFITS by the Quality of
Wrigi it- D eC osier Reproducers
CENTURY THEATRE
MINNEAPOLIS, MINN.
May 20, 1930
Wright DeCoster, Inc,,
St. Paul,
Minn.
Gentlemen:
we wish to express our^aEpnotal^of^the^installat ion
- •“ reBt rooraa “4 10"y*
it 18
reil^^o^^ea a great deal of life m the rest rooms
and lolly «
uav We in closing, state that the decorative leauty
of the instrument is an asset to the theatre.
Wright-DeCoster Speaker in Lobby Above Cashier*s Cag »
HX:AR
Yours very truly,
Managing Director
Music Counter uith Wright-DeCoster Model A Reproducer
Write for Details and Address of
Nearest Sales Office
Wright-DeCoster, Inc.
2225 University Avenue, St. Paul, Minn.
Export Dept., M. Simons & Son Co., 220 Broadway,
New York City
Cable Address, Simontrice, New York
Section of Lounge with Wright-DeCoster Model E Speaker
TRADE MARK.
40
Better Theatres Section
June 7, l)o
"THEY KEEP A-RUNNING"
20 Horse Power
Century Type SC
Squirrel Cage In -
duction 3 and 2
Phase Motor.
Continuity of Service — The Real Test of Any Motor
The “Keep a-Running” ability of Century Squirrel Cage Induction Motors has been
proven in moving picture theatres, where they are successfully driving such varied
equipment as generators for projectors, ventilating and air-conditioning equipment,
refrigerating machines, pumps, etc.
They are rigidly constructed, liberally rated and built by an organization with an ex-
perience of more than 26 years in building alternating current motors.
Built in standard sizes from to 250 horse power, in open, enclosed, totally-enclosed
fan-cooled, constant and multi-speed types.
CENTURY ELECTRIC COMPANY
1806 Pine St. St. Louis, Mo.
40 U. S. and Canadian Stock Points and More Than 75 Outside Thereof 602A
R MORE THAN 26 YEARS AT ST. LOUIS
TTIE BEST BY TEST
t/OCAIITE
V Soinmd Screen
(Approved by scientific experts)
FOR
PERfECTION
IN
PROJECTION
in use bi
Vocalite/
BRILLIANT PICTURES
AND PERFECT SOUND
Vocalite will insure clear realistic pic-
tures and offer your patrons absolute
freedom from eye-strain or glare. It
will transmit sound clearly at no sacri-
fice of illumination. Recent installations
include such well-known authorities as
Warner’s Projection Room, New York
City and Vitaplione Studios of Brook-
lyn. Vocalite is the only screen opti-
cally and chemically correct for the
projection of colored pictures. Further
information will be sent on request.
Approved by Electrical Research Prod- •
nets, Inc., Western Electric Co. and
other makers of sound equipment.
FIREPROOF - NON-INFLAMMABLE
Descriptive Literature on Application
BEADED SCREEN CCEP.
-448 West 37th Street NY
FACTORY ROOSEVELT N.Y.
Manufactured and sold by
Elec-Tro-Fone Corp.
2470 University Ave. ST. PAUL, MINN.
Elec-Tro-Fone
Sound on Disc
Reproducer
"America's Finest Turntable"
wood, or steel against steel, but alwa;a>
cushioning layer of felt to absorb he
shocks.
Picture now for a moment a sendt
wave in a room. The instant it cc es
into being it starts traveling outvrd
in all directions with a terrific vek ty
of 1,129 feet per second. As soon i it
strikes a wall, that surface receivi a
shock. Fortunately, the energy in ny
given wave is very small, else t re
would be prodigious strain on the stic-
ture. Even with the energy conten as
small as it is, the shock is of suffient
force to produce a recoil. Now if at
structure is solid and rigidly fashed
together, that recoil includes the wile
wall, and perhaps adjacent walls id
floors, too. This means that the bod o;
air on the other side receives this sick
in turn and a wave is started again. If
these shocks occur rapidly and at r
lar intervals, a whole train of w
keeps moving out from the far sid
the wall or partition in much the si
way that waves are moving out fra
the original source. And to compte
the story, any one in the next room 1 tk
a normal pair of ears cannot avoid hir-
ing the sound, whether it was inteiea
for him or not.
However, suppose that instead of slid
connections throughout the wall, he
channels carrying the lath and plaier
were isolated from the masonry walby
cushioning layers of felt. The exteior
face of the wall would be light andl
shocks engendered by the sound w '
would undoubtedly set it into vibram
But the heavy masonry core at the in-
ter, being of an entirely different n
and elasticity than the lath and pk
facing, would be hard to set into vi’a-
tion, and if in addition the only )ld
which this outer facing has on ht
masonry is broken by the presenc ol
absorbing felt, it would be practtM.
impossible for the vibrations to be
transmitted.
The story is much longer and nre
complicated of course, but this is he
essence of it. Every sound wave ca be
imprisoned, not by bars or locks, buby
a means equally effective. Once th is
done it becomes possible to carry oi ah
the manifold occupations of every
life in comparative peace, where be
all was interference and confusion,
if any who read this are unduly m-
cerned about those hapless users am
cupants of the theatre building, I
the architect and owner about it.
postponed
/T IS regretted that this issi
does not contain the promist
seventh article in Hugh S. Knowle
series, “Locating the Causes >
Faidty Reproduction.” Due to t)
radio convention in Atlantic Cit
Mr. Knoivles ivas unable to con
plete his article for this issue. I
will resume the series, however, ;
the next issue of Better Theatre
le 7, 1930
Exhibitors Herald-World
41
rhis Serious Problem of
Acoustical Correction
Isn’t so serious when you use
the right method
ything.that reduces box office profits is serious, and
'our theatre is not good acoustically it needs imme-
jjte correction. It need not be a problem now, for you
i have Auditec material and Auditec method of in-
decorated, ready for the walls, cut in proper sized
panels to fit your theatre, with plain or gold moulding
around each panel. Full instructions for installing
them the easy Auditec way and the job is done.
ling.
: st, you can obtain, without obligation, an acoustical
I lysis of your theatre. This way you know whether
need Auditec, and how much it will cost you. Sim-
1 send for and fill out the Auditec Questionnaire. It
,‘iinates all guesswork.
i:n, when ordered, Auditec comes to you beautifully
No delaying of shows, no mess of redecorating and a
fully engineered, proper acoustical correction is yours.
The cost is very reasonable. Send the coupon now, re-
member no obligation involved.
NATIONAL RUG MILLS, INC.
1001-1007 Clybourn St., Milwaukee, Wis.
AUDITEC
for Acoustical Correction
Six Beautiful Mellow Colors
(COUPON)
NATIONAL RUG MILLS, Inc.,
1001 Clybourn St.f Milwaukee, Wis.
litec has been proclaimed a beautiful wall covering and with its range of
Jtnellow, rich colors there is one that will fit your theatre decorations,
pdal designs can also be applied with splendid effect.
Gentlemen :
Please send me, without further obligation, your “Acoustical Cor-
rection Questionnaire," also your book on installation.
Name of Theatre . _
>nd this coupon for free analysis of your theatre
r- ■■■■■!■ M- =5SS=S
Name of Manager or Owner...
Address —
42
Better Theatres Section
June 7, Is 0
From Flickers to Movies to Talkie;
By O. F. SPAHR
MANY things might be likened to
“putting the cart before the
horse.” This was somewhat the
condition which existed when sound re-
production for motion pictures was first
developed. The intensity with which the
development was carried forward in an
endeavor to perfect the reproduction of
sound successfully and in synchronism
with action on the film, left much that
might be desired from a mechanical
standpoint.
Those pioneering in the research
work, quite naturally, were scientists
along lines of endeavor that were en-
tirely remote from that of motion pic-
ture projector design, and quite as nat-
urally, when need for projectors became
necessary they adapted their apparatus
Fig. 1
and equipment to the already existing
and handiest projector they might se-
cure. This was responsible for what
might be called the “cart before the
horse” condition, in that all of the vari-
ous types of sound equipment were de-
signed as attachments to, and for the
already-existing types of projectors — a
condition not entirely satisfactory to
either the sound equipment or the pro-
jector equipment. Some equipment did
not operate with full satisfaction with
a particular projector, and likewise,
some projectors did not fully meet the
requirements of the sound equipment.
But it is not only in this connection
that it is interesting to reflect upon pro-
jection “and how it grew.” Projection
forms with cinematography the very
sinews of the motion picture. Its de-
velopment has been the development of
the motion picture industry. And what
that development has been is one of the
most vital chapters in the amazing his-
tory of photodramatic entertainment.
I naturally am most familiar with
those things in sound and projection
with which I have been most intimately
associated— that is to say, the Motio-
graph mechanisms. But since the story
This is history — an im-
portant portion of the
story of projection.
Mr. Spahr, now head of
the firm making Motio-
graph, brought out his
first projector over two
decades ago, and in the
light of the past he
considers what the pro-
jector means to sound
of Motiograph covers a period of 25
years and thus parallels the development
of the motion picture, in both studio and
theatre, and also because, for obvious
reason, I do not feel free to refer di-
rectly to the mechanisms of contempo-
raries, I doubtless may be pardoned for
restricting my subject (except by im-
plication) to Motiograph.
It is some times a pleasant diversion
to look back on the past, and we of the
Motiograph family do so often, as we al-
ways find it a stimulating action to spur
us on to greater efforts.
Many of the “old-timers” will recall
the small mechanism shown to the right
in Fig. 1. This was the first commercial
model of what later became the “Motio-
graph.” To the left in the same illus-
tration is shown the development model.
Improvement is evident even in this
early beginning. The development model
had no shutter and the crank was lo-
cated on what we would now consider
the wrong side. However, the commer-
cial model had the crank placed on what
is now generally accepted as the “oper-
ating side.”
Fig. 2 is interesting in that it shows
NO. tA
Fig. 2
the development of the Optigraph, a: it
was then called, from Model 1 to Med
3. Curiously, Model 1 was the first t-
tempt to provide magazines to encl e
the film and was the first to provid a
take-up device. In those days film •-
dinarily came in only 50-foot lengths
To the right in Fig. 2, is shown e
first model to be called the “Mo )-
graph.” This was considered a rema;-
able achievement, and so it really was n
its time. It was the first projector o
have an entirely enclosed mechani i,
perfected take-up and fire-proof 1 n
magazines. It had much to do with e
elimination of flicker which at that t: e
was a common fault in projection. r e
shutter in this model was of double c e
construction, operating between the In
Fig. 3
and lens and it really produced flic r-
less projection. This model appe;ed
about 1909, and strange as it may se n,
there are still some of them in daily p-
eration, since we occasionally rec ve
one at the factory for repairs. 1 :i-
dentally, in this model came the b th
of the removable, or unit type, of ir r-
mittent movement. It was of doi le-
bearing construction and was, I belike,
the first projector constructed that>f-
fered the advantages of an intermit nt
movement that could be removed i a
unit, or replaced with a spare or ke
movement.
Up to this time no serious consid’a-
tion was given to the base, or un;r-
structure, of the projector. The me ia-
nism was the thing. In many insta es
e 7, 1930
Exhibitors Herald-World
43
as used as an addition to a stereop-
i lantern for the showing of motion
ires to “supplement” a stereopticon
ire! However, the store shows and
elodeons of the early days of the
istry were now beginning to become
liar and more serious thought was
n to the base of the projector,
i Fig. 3, we see one of the first types
omplete projectors. Almost all pro-
>rs of this period had a “wood
•d” as a base, on which was mounted
projector mechanism and the lamp-
;e. Likewise, most all projectors
telescoping legs attached to the un-
ide of the wood base. Naturally,
type of construction, while offering
advantages of adjustment and port-
ty, was not in any sense of rigid or
le construction. Most projectors
> cranked by hand and considerable
■sway and unsteadiness of the pro-
Fig. 4
: d picture was notable in projection,
i to the unstable type of projector
|,
-though it is not generally known
i I naturally take pride in pointing
it) , our company was the first to
ajfacture a complete projector hav-
gi motor drive equipment. Incident-
it is interesting to note that at this
i Mazda lamps for projection were
f being recognized as practical. In
i 3, is shown what quite probably was
eirst commercially developed projec-
rvith Mazda lamp equipment and mo-
rlrive.
r.ie popularity of the motor drive
nment being assured, projection en-
mrs next concentrated on designing
Pment of greater stability and per-
arnce. The projector shown in Fig.
speared about the year 1916, and in
iprovements along this line were in-
nrated. The unit design of the in-
i'ittent movement was retained but
e-ly improved by the addition of a
dice wheel on the cam shaft. This
arially improved the steadiness of
Do You Know
that The Hertner Electric Company in
addition to being the exclusive Manu'
facturers of the Transverter .... the
leading motor generator for convert'
ing alternating current into direct
current ....
also manufacture
Generator Control Panels and Rheo'
stats for Projection arc circuits.
Hertner equipment is internationally
known for its quiet, uniform operation
.... its extremely long life and de^
pendability, with freedom from repair.
“If you Show Pictures you need Transverter
equipment, more so today than ever before .”
.<ni *$>.
Canadian Distributor, Perkins Electric. Ltd.
THE HERTNER ELECTRIC COMPANY
12700 Elmwood Avenue Cleveland, Ohio, U. S. A.
Exclusive Manufacturers of the Transverter
Ui
zn
IE® Z IE IE’
(Trade Mark)
SOUND SCREEN
(Patent Pending)
The only practical sound screen on the market today because it has been developed by a suc-
cessful showman.
EASY on your audiences’ eyes EASY for your projectionist
EASY on your lights EASY on your check book
Perfect for sound reproduction
Send for particulars
E-ZEE SCREEN COMPANY
2285 Genesee Street, BUFFALO, NEW YORK
Special Terms to Dealers Shipments Made to Foreign Countries
“Gold Medal”
SAFETY
PLATFORM LADDER
The highest step is a square plat-
form, the hardwood top a handy tool
rack. The aeroplane spruce side rails
enclose the legs as a guard rail. Steel
reinforced throughout.
Ask your Mill Supplies Jobber for details
Or write us
THE PATENT SCAFFOLDING CO.
Chicago, 1550 Dayton St.
Boston, 49 Ellery St.
Atlanta, 44 Haynes St., N. W.
Philadelphia, 2835 Bridge St.
St. Louis, 6168 Bartmer Ave.
San Francisco, 270 13th St.
Pittsburgh, 1254 Voskamp St.
L. I. City, N. Y., 3821 Sherman St.
M
»
m
a’G
Safe Ladder* and Scaffolding for Every Purpose
Front of the House
or
Back Stage
Better Theatres Section
operation, and with improvement in de-
sign of star, cam and sprocket, much
better projection was secured. The in-
side shutter was discarded in favor of
the outside rotating disc type, and since
better theatres were being built and
programs were increased in length, a
Fig. 5
new type of regular arc lamp was intro-
duced that had many innovations in
positive control of the carbon by adjust-
ments which permitted a steady and
uniform light to be obtained. The mo-
tor drive on this model permitted vari-
able speed through a wide range and
was a considerable improvement over
that of the first type.
During this period, progress was be-
coming very rapid. Theatres were be-
coming more and more elaborate and
projection requirements more exacting.
As usual, engineers developed equipment
to meet the new requirements. In 1918
our company came out with Model
1002-E Motiograph DeLuxe, which is
shown in Fig. 5. Here we see further
development of the base of the projec-
tor, in that the E Model had a heavy
cast base designed for permanent in-
stallation. This design also permitted
better facilities for tilting the projector
and to provide a more stable support for
the arc lamp, which in itself was still
further improved and given an auto-
matic arc control. The mechanism on
this model was also still further devel-
oped, having many innovations not avail-
able on the earlier models. The E Model
had an in-built driving attachment, car-
rying a pulley for the belt to the motor.
The drive attachment was designed to
permit the direct application of power to
the mechanism through gear reduction,
which reduced the strain on the vital
parts of the mechanism. The film ten-
sion was improved to allow greater
speeds of projection and many mechan-
ical improvements in the mechanism
were also made. The motor drive was
June 7, ;3o
modified so that changes in spee wei
obtained through the means of a n cha
ical speed control, whereas p vioi
models operated on the principle c var
ing the speed of the motor.
But in the short space of threiyea
projection conditions had so tpid
changed that further advances ha to
achieved. Our engineers then pi due
the famous Model 1002-F Motif raj
DeLuxe, which is pictured in Fig 5,
In this model were incorporate! mai
decided manufacturing refinemen ai
principles which remain unchangu ev
in the latest models of today. I: lud
in these were the use of removal ^ a
replaceable bronze bearings for al hat
in the mechanism, the shifting :rai
method of framing the picture, vhi
allowed the film loops to remsi i
changed, and the perfected tensi t s;
tern for the film, which permitll t
highest of projection speeds wit rot
steady projection and without dar .ge
strain on the film.
The mechanism, entirely enclosd a
much larger than any theretofo:, h
a micrometer focusing arranjme
mechanism pilot lamp, a new t pe
intermittent movement with ht der .
and ground star, cam and sprocke gla
windows in the doors and doo tl.
were removable without tools fo:rea
inspection and cleaning.
The motor drive was also furtlir i
proved, being built in as a part if t
Fig. 6
projector and employing the no
known friction disc speed contro
was the first projector designed vit
direct connected beltless motor
The Model F first appeared
single bearing type of movement wl
was in popular demand during ta S
ne 7, 1930
Exhibitors Herald-World
45
21, when it first appeared. (This
idel, by the way, is still manufactured
lay.) Improvements, of course, were
er made. About 1925 it was equipped
th a double bearing ball bearing inter-
ttent movement, and still later with a
w arrangement of silent, heavy duty'
kelite gears. The design of the Model
was such that several types of lamp-
uses could be adapted to it. These
iluded the regular arc of improved de-
;n, incandescent lamp equipment, the
intensity, and later the reflecting
; lamp.
About this time, when projection con-
ions demanded intensely strong illu-
nants with the resulting greater heat
the film, the need was felt for some
ans of reducing the effect of this heat
the film and the consequent troubles
in-and-out-of-focus effect on the film
Hub Cyclorama Gives
Stage Perspective and Depth
No modern stage is complete without cyclorama lighting
— and Hub Cyclorama is both highly efficient and readily
adaptable. By its use back stage perspective and depth
can be secured.
Fig. 7
>e to buckling and warping from the
iense heat of the light beam. This led
the development of Model 1002-H, with
: horizontal cylindrical shutter. This
del was the first projector to employ
s type of “rear shutter.”
fiodel H and the horizontal shutter
: current and so well known that little
;d be said of it here. However, in-
tied in the Model H projector were
er improvements also. A new one-
ice gear type of construction, greater
ength for certain parts of the mech-
sir. needed because of the added re-
[rements of sound projection, and a
k type of ball bearing tilting device
ire among these.
Vith the advent of Sound, engineers
pan to study the relationship between
1 projector and sound, in an endeavor
i develop what should have been the
it consideration — a motion picture
1 jector designed to function perfectly
conjunction with the -sound equipment
ijl the building of that projector so
It the necessary mechanical and elec-
Cal requirements for sound reproduc-
The Hub Cyclorama is designed so that the light units
are evenly spaced over the entire area for each color
used. A complement of five colors can be used with indi-
vidual units of 500 watts each.
Theatre executives interested in improving their stage
lighting equipment should avail themselves of the Hub
Service which is placed at their disposal without any
obligation on their part.
The Cyclorama is only one of the many Hub items which
can be used to advantage in any motion picture theatre.
Our complete Line is described in our comprehensive new
catalogue. Write now for your free copy.
Hub ElectkicGombvny
Sound
Reproduction
Equipment
Footlights
Borderlights
Stage Pockets
Emergency and Exit
Lighting Units
Cove Lighting
Complete Theatre Lighting Equipment
Factory and General Offices
2219-2225 West Grand Avenue
Telephone Seeley 6440-1-2-3
Chicago
Branch Offices in New York ,
Toledo , Milwaukee, Minneapolis
Exit Signs
Spotlights
Service Boards
Panelboards
Usher Signals
Directional Signs
Flood Lights
Mobile Flood Light-
ing Equipment
BESTEROPTICON
Slide Projector
Low in Price — High in Results
Price $26.00 at All Dealers
BEST DEVICES CO.
200 Film Bldg., Cleveland, Ohio
TALKING NEEDLES
Especially Treated for
TALKING PICTURE
RECORDS
Approved by
Electrical Research Products Co.
For Use With
Western Electric Sound System
Wall-Kane Needle Mfg.
Co., Inc.
3922— —14th Avenue, Brooklyn, N. Y.
46
Better Theatres Section
June 7, j}0
ILEX F:2.5
Projection Lenses
Assure Maximum Projection
Efficiency
Greater Sharpness —
Greater Brilliancy
Comparative test with any other
make will prove their superi-
ority.
Now furnished in two
Series —
The Standard Ilex F : 2 . 5
equipped with adjustable mech-
anism permitting the exact
screen covering desired, within
its focal range.
The Ilex F :2.5 Dual Focus type
with which it is possible to main-
tain the same size screen cover-
ing when running sound-on-film
as is obtained with silent film or
disk —
The superior optical qualities of
the Standard Ilex maintained in
both positions of the Ilex Dual
Focus.
Inject into your screen
that clean cut brilliancy
that Ilex alone can give.
ILEX OPTICAL
COMPANY
Rochester, N. Y.
Established 1910 '
tion would be built in and would operate
as a part of the projector.
An analysis of the various types of
sound equipment disclosed that every one
was essentially an attachment to the
projector, the methods of adaptation
ranging from a simple form of turntable
connected by more or less makeshift
arrangements to the projector mechan-
ism, to an elaborate complete under-
structure on which was used only the
exhibitor’s present mechanism, lamp and
upper magazines.
A study of the typical sound systems
discloses that the equipment consists es-
sentially of three divisions. One might
be termed the sound projector, compris-
ing the motion picture projector with
the necessary attachments for pick-up
from film, pick-up from disc, motor
drive, etc. The second division might be
termed the amplifiers and would include
the main and head amplifiers, batteries,
chargers, etc. The third division would
include the speakers and necessary back-
stage equipment.
The second and third divisions in most
of the better systems were quite satis-
factorily worked out. However, in the
opinion of our engineers, none of them
offered a sound projector such as they
had in mind. It was, too, in an effort to
approach more closely the unified type of
sound-image projector that further de-
velopment work was carried on. As a
result we now have a projector that em-
bodies, as a whole, the inseparable dual-
ity of today’s motion picture.
Built in the base is the motor support
and adjusting cradle, the motor being so
mounted that it is readily accessible for
adjustment, lubrication, etc. The motor,
of special design, is of 1/3 h.p., with
more than ample reserve power, as well
as characteristics to compensate for the
commercial variations in line voltage, so
that it maintains always its constant
speed. The base is provided with level-
ing screws for screen alignment and a
well-designed tilting device with braced
and locking features to insure perma-
nent position and screen registration of
the projected image.
Mounted at the rear of the base is the
turntable mechanism. This is of unit
design, i. e., it is a complete separable
unit, yet becomes an inherent part of the
assembly when assembled. The turn-
table embodies the latest developments,
which include a cushioned drive direct
from the motor, a flywheel-balanced re-
duction unit, and another cushioned
drive between the reduction unit and
turntable. A compensator, or mechan-
ical filter, is provided to absorb all
mechanical vibrations and to insure
exact true speed of the turntable proper.
The electrical pickup for disc reproduc-
tion is of the “tuned adjustment” type.
The turntable unit is so located on the
projector that no additional floor space
is required for the projector over that
required for the regular silent type of
projector. It is convenient for opera-
tion, yet out of the way. An adjust >le
lamp is provided to insure ample u.
mination of the record as well a 1
needle container of unique design, he
discarded needles are deposited in a p.
arate compartment from which they a$|.
be readily removed and discarded.
Mounted on the sturdy lamphouse pj
port rods is the control cabinet, in w :h
is mounted the arc lamp switch and o-
tor control switch. Any type of l ip
and lamphouse may be mounted.
Above the lower magazine, which i of
ample proportions, is mounted the sol d?
on-film reproducing unit. This is als of
unit construction, being a complete
sembly in itself but becoming an inte al
part of the projector when assemtdj
Many innovations and late developing
are incorporated in this unit. Absote
steadiness of film travel, so essential
perfect sound reproduction, is assi
by a 26-pound flywheel, within whic
Fig. 8
incorporated a mechanical filter, or c ik
pensator. To sustain the weight of is#
device, a long bearing (a combinatio obi
ball bearing and bronze bearing) ch ksf
wear and enhances free operation, iff
the shaft of this compensator is mou mb
the pull-down sprocket, while dr/™
from it is the hold-back sprocket.
The sound-film unit includes a vo
socket excited lamp mounting, each 1 ap
being pre-focussed and instantly sip
able into exact position in the even ol
exciter lamp failure.
The optical slit unit is designee t<
produce the light slit optically instea ol
mechanically. Its efficiency over he
mechanically produced slit is such a tc
provide approximately 300 per cent n
crease in illumination. This affore S
two-fold advantage, in that its gre ei
light flux, impressed on the photoelei 'id
cell, establishes a greater output i*m
the cell without “pushing” the ampli n
to the distortion point. At the snf
time, it allows operation of the ex< er
lamp at a lower amperage, which n-
le 7, 1930
Exhibitors Herald-World
47
es to longer life and efficiency for
lamp.
he film travels over a curved aper-
j block in the sound film unit, there
lg no tension pads or springs to pick
emulsion, dirt or cause similar
lbles. Ball bearing guide rollers con-
|t the film past the sound slit,
i the forward compartment is housed
photoelectric cell, and included here
t device which eliminates what are
[:n called “surface noises.”
[ounted above the sound film unit is
1 projector mechanism. This medi-
an employs the horizontal-cylindrical
tier mounted between the film and
phouse. It eliminates 62 Vz per cent
he heat from the film. It also pro-
fs air currents to cool the aperture
gate and draw free dust and dirt
In the film (heat and dust on the
, of course, are enemies to good
nd-on-film reproduction). The mech-
:m and sound-on-film unit are ad-
iable to each other and are driven by
arrangement which transmits power
1 ct from the motor, driving the
ihanism, sound-on-film unit and turn-
te in unison.
II electrical wiring for the sound de-
s on the projector is concealed within
projector units. Outlets to the am-
bers terminate in a junction box at
1 front of the projector base. Motor
i lamp lines are in a fused terminal
k within the base. A door provides
[y access to the terminal block for
inspection or renewal of fuses.
What a far cry all this is from those
days of really not-so-long-ago ! Yet long
ago as time may be measured by change.
Then, a projector which at first could
only clumsily “throw on the screen” a
relatively few feet of clumsy action. To-
day, a projector which smoothly trans-
lates every glance and subtle gesture,
every shout and whisper of the world’s
finest actors. This today. And tomor-
row? Whatever it may bring in new
demands in projection, the achievements
of the past allow projection engineers to
contemplate them with confidence.
EJEYi/ln the
Xi/arld of Sound
Conducted by G. J. Reid
ANEW photoelectric cell is the Arc-
turus “Photolytic” cell made by
- the Arcturus Radio Tube Com-
pany of Newark, N. J., which company
stresses several points of special applica-
tion to use in motion picture reproduc-
tion. It contends that in this cell the
absence of ionization results in elimina-
tion of “rush” or background noises ;
that the design permits the use of a
transformer coupling to the first stage
of the amplifier, which can be removed
from the projector, thus eliminating the
possibility of gear noises being picked
up by the first stage and also eliminat-
ing the pick up of noises from stray
currents ; that there is no continued
noise from the speakers upon the break-
ing of the film, nor any damage there-
from to the cell from the sudden in-
crease in light.
New Speaker Series
• The Oxford Radio Corporation of
Chicago, has developed a series of
speakers known as the “Auditorium
line,” which have 12y2-inch diaphragms.
That illustrated, designed to meet the
demand for greater volume, is the
Jumbo. This speaker measures 15V2
inches high overall and weighs, accord-
ing to model, from 45 to 67 pounds.
SEAT COMFORT is your BOX OFFICE ATTRACTION
This is a chair renewed with
a cushion seat and has one
of our Velour upholstered
Panels attached to the back.
You’ve got the iron work
and it represents the big
part of your seat investment.
Equip it with Cushions and
Panel the backs.
WHEN people find that you have replaced your hard wood or
squab seats with our soft, springy, deep cushions, you will do
a better business. They appreciate a cushion and here is your
chance to win that appreciation from people who sit for two
hours or more in your theatre, and it will attract others to
become regular patrons.
WHY throw away hundreds of dollars in the re-covering and
re-upholstering of old hard squab seats when you can buy a
new, modern, spring cushion seat to replace it for about the
same amount. We can tailor these Spring Seats in any color
of imitation leather to fit any make or size of theatre chair.
The chair doctors’ final verdict for hard squab and wood seats
is that the public have suffered long enough and they must be
replaced with comfortable spring cushion seats.
IT will surprise you to learn how reasonable this can be accom-
plished and without any inconvenience. Write us today giving
complete information as to the quantity and style of seats now
in use.
Illinois Theatre Seat Exchange
1029 South Wabash Ave.
Chicago, Illinois
48
Better Theatres Section
Interesting Installation
• Every once in a while there is an in-
stallation outside of the motion pic-
ture industry which yet has considerable
significance for us "picture people.”
Such an installation is that of the Mills
automatic music system in a Chicago
hotel (the Wabash, a new institution).
The Mills Novelty Company has installed
similar equipment in a number of the-
atres, in which the system provides
musical entertainment in the foyers,
lounges and other chambers. Particu-
larly in the main foyer, such a system is
useful in warding off impatience among
those forced to wait for seats. Whether
or not the theatre installations are as
versatile as this hotel equipment, I do
not know, but of course they could be if
such versatility was desired.
By Way op News
• The Stevens Sound Proofing Com-
pany of Chicago, manufacturers of
structural products for sound-insulating
walls, floors, ceilings, etc., and for con-
structing anti-vibration platforms for
machinery, has been acquired by the
Johns-Manville Corporation. The Ste-
vens products have thus been added to
the other insulation and acoustical treat-
ment products of J-M.
Now the governor’s mansion of the
state of New York has sound equip-
ment. Installation of Pacent apparatus
was recently completed in the billiard
room. Governor Smith frequently enjoyed
silent pictures at home. Now Governor
Roosevelt can have talkers.
sound
talks
by F. H. RICHARDSON —
Keep Things Clean
• YOU PROJECTIONISTS have no
right to complain about “ground
noises” and blame the equipment if your
battery tops are dusty, especially if the
dust be mixed with water or electrolyte.
In sound reproduction cleanliness is next
to godliness. If the sound track is dirty
— not so good. If there is emulsion de-
posit on the sound gate film tracks — not
so good. If there is deposit anywhere
along the path of the film through the
projector — bad! If the sound sprocket
has dirt adhering to its face, that con-
dition is especially bad! Keep the ap-
paratus scrupulously clean and your
conscience will be clean — on that point,
anyhow.
A
Acoustical Treatment
• EXHIBITORS: Don’t permit a sales-
man of sound equipment to “advise”
you as to the acoustical treatment of
your theatre when you install sound.
The very best equipment on earth, han-
dled by the most expert projectionists
on earth, serviced in the very best possi-
ble manner, cannot give you good results
if your auditorium is not right acous-
June 7, j\30
L
tically. Receive that information ilv
from a competent acoustical engine ft
that is, unless you are looking
trouble.
I
Wide Film Track
• SEVERAL have inquired as to
width of the wide film sound tick,
It is 250 mills (250 thousandths o an
inch). The sound track of the 35- mj
film is 100 mills. The projector ser-
ture area of Grandeur is now appixi-
mately double that of the 35-mm. lm
aperture, though until standards ive
been finally fixed none know just uat
the wide film aperture area will be,
“Closeup” Volume
• A PROBLEM the exhibitor shj
give close attention to is this : V i
audience, or at least that part of it sep
well back, fails to hear everything a
actor says, it is quite all right. No
ticular annoyance is felt. It well kuws
the actor has only a certain amoun oi
vocal energy and, provided he or L
does not speak in an obviously low mt
P
of voice, it feels slight annoyance, is
just one of those expected things. AC
ences might even be inclined to the stne
reaction when the screen image oi an
individual is of normal, life-like ze
When, however, a close-up is shown, nd
the screen-filling face is made to sjak_
it is nothing short of ridiculous if :he
speech be not loud enough to be hird
even in the most remote seat of a l'ge
theatre. A thin, weak sound from ich^
a word factory is unthinkable.
If it Were Not for National Motion Ad Where
Would Talkie Machine Prices
be Today?
TAKE A LOOK AT OUR ANTI-TRUST PRICES
OUR LATEST IMPROVED
DE LUXE SYNCHRONIZER
Spring Suspension Filter, Ball Bearing Thruout, Gears Running in Oil, Extra Heavy Construction,
Toman Super-Chromatic Pickups quickly attached to all standard makes of projectors.
We must know make of machine and distance from floor to crank shaft.
Keep Your Patrons in Your Home Town — Quality Talkies Will Do It
It has always been the custom of this company, since 1917, to pass on to the theatre owner as
rapidly as possible the advantages of economies effected in manufacturing.
SOLD ON A MONEY BACK GUARANTEE
$100 Each Machine $100
Terms 10 Per Cent with Order Balance on Delivery
NATIONAL MOTION AD CO. Inc.
2450 Prairie Avenue
Chicago, 111.
COMPLETE WITH
FADER
BOOTH SPEAKER
CONNECTORS
-
le 7, 19 SO
Exhibitors Hercdd-World
49
BETTER PROJECTION
Department Conducted for the Projectionist and the Exhibitor
By F. H. RICHARDSON —
Periscopic Projection
~>HE great state of Pennsylvania,
which is always not only up to
„ date but often a few jumps in
ance in projection matters, is propos-
: to incorporate periscopic projection
|a large public building about to be
structed. I have been favored with
dew of the construction plans, the
>f parts of which I shall let you ex-
ne for yourselves.
the ultimate effect of such location will
be on art as exemplified in the screen
image, remains to be seen.
However, at least the actual try-out of
periscopic projection will be interesting
and maybe it will turn out very well.
We shall see what we shall see. In the
past we have discussed it in this depart-
ment but so far as I am aware it has
never yet had a real practical try-out on
low, which will receive it and send it
forward to the screen. Now let us ex-
amine this method a bit. There is, of
course, a loss at each surface of glass
that the light must pass through. I
have talked with the Kollmorgen engi-
neers and they assure me the thing will
work out all right, though admitting a
heavy light loss. The upper reflecting
element will be a prism, which will have
seems that some engineers or archi-
ll, or both, have objected to having
projection room in the rear of the
) torium. There is ample room for it
>e but it mars the beauty of the au-
kium, they complain. So it has been
lied to place it over the rear of the
i torium ceiling, where it will be no
Else against “art,” though just what
a large scale.
In Fig. 1 we see an “elevation” show-
ing how the thing is to be done. (The
Kollmorgan Optical Company is supply-
ing the optical layout.) Above, imme-
diately in front of the lens, is a prism,
which will receive the beam from the
lens and divert it at right angles down
through a floor port to the mirror be-
a 70 per cent transmission — that is, a
30 per cent loss. At the bottom, a sur-
face mirror will be used which has a
90 per cent transmission, so that in the
mirror and prism we have a total light
loss of 40 per cent.
Then, too, the floor ports must be in-
closed, which means two or more glass
surfaces that the light must pass
50
Better Theatres Section
June 7,
through, each having a reflection loss of
at least four per cent, or a total here of
at least eight per cent. The light loss
then will be heavy, but after all it is a
state job and what does a bit of waste
amount to? And we shall at least have
the privilege of seeing this tried out un-
that may not be so serious in a hall
where motion pictures are only used oc-
casionally, but in a theatre, I am very
sure the psychological effect would be
decidedly bad.
In the first place, I am quite sure any
periscopic view which might be devised
,-,ca
^VvA/V
all the possible defects which ma b,
present. Still another effect will 1: j|
my opinion, that the projectionist m,
feel himself shoved back, or up in ,
hole and almost entirely out of uc
with the show, the practical result lijj.
a sort of, “aw, what’s the use!” f e in
— and that is never conducive of <cei
lenee in results.
In Fig. 2 we view a floor plan o th
projection room. You will note hs
aside from the location, the genera a\
out is excellent. All convenience; ai
provided. The battery room is of oo
size. There are two good entrance
This practical demonstration of
Fig. 2. — General floor plan of projection room.
der practical conditions.
But still there is an added and very
serious objection; namely, that unless
some way is devised for the projection-
ist to have a periscopic view of the
screen, the image will be entirely out of
the sight of the projectionists. Now
would be a rather poor, ineffective one,
if for no other reason than that light
losses both ways would of necessity
make the image viewed rather dim.
Then, too, the projectionist would feel
that he was not looking at the real thing
and will never feel sure that he is seeing
iscopic projection is to be watched
keen interest. The Kollmorgen
neers advise me that they guarantee
fection in optical results, and as
corporation is a substantial one, I r,
expect it will make its guarantee
good. However, I would not myself
to guarantee perfection in the re
upon the screen, especially with
projectionists out of touch with
whole show, except periscopically.
It is further to be noted that
house lighting will be handled fron
stage, but there will be a remote
trol switch in the projection room
case of emergency, the projectionist
handle the house lighting. Cert;
purely in the interests of safety, them
jectionists must have a good ge
view of the auditorium if they are
that. If that be not provided, t
would say it would be just too bac
The Pennsylvania officials are 1
thanked for affording us this vie
the plans. I hope the method work
all right. I shall let you know,
DISTORTION AND EYE STRAIN
FRED E. BRADY, projectionist of
Manhattan, Kan., has the department
floor to make the following remarks :
“In an issue of the Herald-World you
broadcast a question as to why you were
unable to note any apparent great dis-
tortion of figures, et cetera, in the matter
of a reduction of their [objects’] width,
as compared with their true width, when
the wide film screen image is viewed
from a heavy side angle. In the accom-
panying sketch I have attempted to por-
tray such a situation. The observer is
at O. IJ represents a conventional 35-
mm„ and KL a 70-mm., screen image.
GH is the true width of an object in
either the 35- or 70-mm. image.
“Now without going into a discussion
of relativity, I believe you will admit
that all objects are compared, insofar as
they have to do with their size, with
their immediate surroundings. That is
to say, if a man and a house are viewed,
automatically the eye expects to see a
certain, fixed relativity between the man
and the house.
“In the figure, the line normal to the
line of sight represents the width of the
object GH. This is the 35-mm. object,
its
X— /Vq/m C«r <■«.»' *7
V-C(oH» fWf, JacJJ |iup
Co lor Rx nelj
7 — bti'een 3o*'e/er”
Itoju
as compared with the 35-mm. screen
image BE as a whole, which is itself
narrow as compared with its height. We
therefore are comparing a narrow object
with an object that is narrow with rela-
tion to its height. The result, of course,
is that the eye increases the app
Tn
narrowness of the object GH.
“Now in the case of the 7C(
screen image, the same apparent s a fv
image size is compared this time
the screen AF, which, of course, is a
Exhibitors Herald-World
51
le 7, 1930
;h wider than the 35-mm. screen
ge, and which is also very much
er with relation to its height than is
35-mm. image. Thus we find that
side angles of distortion with the
nm. image is not so pronounced for
same viewing angle as is the case
h the 35-mm. image, because the com-
ative effect of the human eye is of an
eliable nature.
And now let me say that there should
more attention paid to the blending
colors in house decoration. They
ht to blend gradually into the rela-
ily dark, light absorbing screen
der. This may be done by means of
;ries of cloth drape panels, staggered
a sufficient distance to grade the
'k screen border into the lighter audi-
um colors. This, I am sure, would
rate to relieve the glaring contrast
jetween light-colored auditorium col-
and the screen border, which, in
ct, often extends to the proscenium
i. The eye is fatigued by such sharp
trasts.”
.s to brother Brady’s comment and
ument upon the effect of relativity
fn the matters in question, I am not
jared to say more than that I doubt
; it covers more than a portion of the
stion. I would like to hear from
ie of you on this. There is Budge,
ison, Greene, Gwynn, the two Does,
i Buskirk, Daugherty and a lot of
>rs who might tackle this matter and
what they can get out of it.
he question was that when the wide
! and 35-mm. image were viewed from
i same angle, there did not seem to
liny more side distortion, if there was
ii as much, in the wide picture as in
i narrow one. Personally, I cannot
. e see just how relativity would affect
very much. It is purely a matter
angles, as I see it, and you can’t
lge angles very much, with relativity
.nything else.
s to the comment upon color blend-
I agree thoroughly with Friend
iy. Personally, I find myself unable
' gree with some very able men on the
iter of screen border color. They
) that the border should not be black,
J a dark gray, or something of that
L On the other hand, I believe in the
8k border. I hold that when a motion
lure is on, the less the eye can see
i ide the picture the better. There is
a ffect of contrast between the screen
I ler and the picture, for the reason
the eye is entirely fixed upon the
tare itself. Going a step further, it
I red upon some definite object in the
lire, except when a scenic view is on
8 screen. Even then I don’t believe
i;ye really views it as a whole, though
im does include the whole image. The
automatically fixes itself upon some
i point, even when viewing a whole
e. Try it out a few times and see if
•nsciously the eye does not almost in-
stly fix itself upon some one point.
■ my opinion it would be well if the
s of theatre auditoriums could be of
^ K LI EC L
Connectors
for Sound Recording
p, Apparatus
T)IN PLUG Connectors, especially designed
■*“ for quickly connecting electrical circuits
of sound recording devices, telephone and
signaling systems — to the sound-proof camera
booth, the monitor room and other locations
about the studio . . . numerous designs,
meeting innumerable requirements . . .
various current capacities . . . different
combinations for multiple and branch-off cir-
cuits . . . any number of poles desired
. . . substantial, serviceable, practical.
Write for bulletin No. 102.
Universal Electric Stage Lighting Co.,inc
ESTABLISHED 1696
THEATRICAL * DECORATIVE • SPECTACULAR
321 West 50th Street
N EW YORK, N.Y.
But ....
before buying
those new lamps,
so essential to the
proper projection
of talking pictures
today, consult the
man in your or-
ganization best in-
formed on efficient
equipment — your
projectionist. He’s
sure to recommend
STRONG
AUTOMATIC REFLECTOR ARC LAMPS
For Sale by
Trustworthy Independent Supply Dealers Everywhere
THE STRONG ELECTRIC CORP.
2501 Lagrange Street Toledo, Ohio
Export Office— —44 Whitehall St., New York, N. Y.
52
a decidedly light shade, even approaching
white, and the decorations gradually
shaded down toward the front end, until
finally the front wall is quite dark and
the colors near the stage are blended into
a black screen border. “Inartistic,” do
I hear the architect and decorator say?
Well, maybe! But the audience comes
to the theatre primarily to view a motion
picture program and my view is that in
a motion picture theatre the best effect
is produced when everything else is
made subservient to the screen and what
is on it.
With such a decorative scheme as I
Better Theatres Section
have suggested, the actual brilliancy of
illumination of the screen might be con-
siderably reduced, and at the same time
the rear of the theatre could be fairly
well illuminated. My words may be
artistic heresy but just the same they
air my sentiments and to date no one
has, so far as I know, 'proven them to
be wrong. We have had a lot of argu-
ment by engineers but my statement is
founded upon my own experiences and
inquiries made of actual theatre patrons.
These inquiries have, during probably
15 years, numbered some thousands.
They have been made extensively wher-
June 7, sjuI
ever I have found two theatres cal -in?
to the same clientele, one of whic ha
something approaching my own tgj
ment as above set forth, while the her
replied approximately to the contra -.
Almost invariably the people ave
favored the light rear and the ark
front. Almost invariably they hav ex-
pressed the opinion that at the th itre
with a dark front and black s een
border with dark surroundings, the pic-
tures were easier on the eyes. Ai to
my mind that is just plain cor non
sense, the engineers to the contrary tot-
withstanding.
QUESTIONS REQUIRING INVESTIGATION
QUESTIONS reach my desk from
time to time which I think no liv-
ing man could possibly answer. Here
is an example, which comes from the
midwest:
“There is a very peculiar noise in my
projector mechanisms. They sound as
though they were being slightly speeded
up and then returned to normal speed.
This occurs with every revolution of the
crank shaft. I have been unable to lo-
cate the trouble, but here is what I have
done in attempting to do so: Our sound
equipment drives the mechanisms from
the left hand side of the crank shaft. It
does not use the speed control. There
is a special crank shaft three inches
longer than the projector shaft. This
is driven from the same equipment and
is connected by a coupling quite similar
to the one used on the new Buick gen-
erator.
“This coupling and the shaft are per-
fectly aligned. Gear G-112-G (Fig. 3,
Page 712, Vol. 2, of Bluebook) does not
wobble. With the gear removed, turn-
ing the' crank shaft by hand with the
clutch collars in place, tlrnre are no tight
places. The crank shaft is perfectlv
straight. Speed from the driving shaft
is constant. [I wonder about that.]
“We use a synchronous motor and
there is absolutely no waver or unsteadi-
ness of any sort in the sound. The
trouble seems to be in the projector
mechanism itself. We have had them
both thoroughly overhauled and recondi-
tioned by the repair man. This man is
said to know his business. He pro-
nounced the mechanisms to be 0 K.
They have made this queer sound ever
since we installed sound. It is up to me
to clear the trouble up. If you have ever
heard of anything exactly like it, please
give me your aid.”
Merely because a repair man “is sup-
posed to know his business” is no spe-
cial proof that he really does. Merely
to tell me there is a “queer sound” is
not telling me very much. You say in
one place, there “is no waver or tremble
in the sound,” which leaves me to won-
der what sound you have reference to.
If you mean the sound you are reproduc-
ing is all right and has no waver, then
I think I would not worry, as there can
be no preceptible speed change without
it being immediately evident in the
sound. Possibly, however, you mean the
“queer sound” you tell me about.
I could not make much out of our
description, so I took it down to tl In-
ternational Projector Corporation, :on-
suited their experts and they, too, 'ere
unable to offer advice of much vah.
We all did conclude, however, ha:
the trouble was somewhere in the •iv-
ing mechanism you have and thl i{
probably is made worse by a r tor
which is not as large as it should bi A
larger motor would probably stopm
speed fluctuation there may be and hus
probably remedy the trouble. I crno
guarantee that, however. It is theios
guess any of us were able to make
You see, when an exhibitor rxes
things by having equipment which nay
or may not be made by expert mech lies
equipped with costly, highly acc •at:
machines, he has every right to e »ect
some trouble — and maybe quite a tnclj
of it. Your manager cannot reaso: bly
expect you to test out every part f a
mechanism to find out exactly wha ele-
ment is at fault. I would have to ave
a comprehensive description of the
trouble before I could undertake to ake
even a reasonably close guess as t its
cause, save to the extent I have do so
above.
PRISONS AND PROJECTION EQUIPMENT
FROM the “amusement officer” of one
of our federal penitentiaries comes
a request that I aid them in securing
two projectors as a donation. This I
have attended to by suggesting to a pro-
jector manufacturer that he see if two
used projector mechanisms in good con-
dition cannot be found which can be sup-
plied gratis. The manufacturer has
agreed to see what can be done.
However, such requests come in at the
rate of one or two a year from U. S.
prisons, and it seems rather an absurd-
ity because of the fact that we, the
people, through our hired men, the gov-
ernment, should, as a plain matter of
common sense and duty, supply such
prisons with projection appartus, sound
equipment and films.
The men and women we put behind
bars have been put there because of the
fact that they have been adjudged as
having done wrong. That is to say, they
got caught doing wrong.
However, just exactly how many of
You, I, We, Us & Company would be held
any too darned innocent if the angel
Gabriel read from the Book of Life each
and everyone of our deeds, beginning at,
say, 16 years of age? Also, how many
walk the streets as free men who, were
all the truth known, might maybe not
be quite so perfectly free — what, what,
what?
Yes, brother, we put the men and
women who get caught in jail, but under
all the circumstances I do believe that
we maybe ought not to make their lives
behind walls and iron bars any more
bleak and desolate than is really neces-
sary for discipline and good order. I
do believe that at least one evening,
li
or perhaps Sunday afternoon, ese
“caughten” sinners should have ieir
monotony relieved by really good m ion
pictures — and with sound. And I ink
that we, the people, should provide n an?
whereby that particular thing ma b:
done. Certainly, it cannot possibl dc
even the least bit of harm to have ost
we have caught look at and hear ire
fully censored films — meaning pr Auc-
tions which have been examined am
approved by the warden or his repi en
tative. Those millions we have no
caught may look at them at will <erj
day, approved or unapproved.
And for these reasons, as well a fo:
the sake of common humanity and nd*
ness to those sinners we have caugt, )
suggest that we, the people, througlam
hired men, the government, supply ad)
penitentiary with equipment.
53
le 7, 19 SO
Exh i bitors He raid- W orld
VALUABLE
INFORMATION
ROM Robert F. Smith, member of
Local No. 219, Minneapolis, has come
interesting letter. Incidentally, out
all the thousands of readers of this
artment, he is to date the first to
d in really valuable data on the rela-
i of film temperature at the aperture
h in-front-of-the-lens shutters and
hi the new rear shutters. On such a
stion as this I had expected at least
thousand of you would respond. My
ipliments to Minneapolis and to
ther Smith, who says :
Dear Mr. Richardson : I attended
S M P E convention in Toronto last
as the guest of Chauncey L. Greene
through him was afforded the pleas-
of meeting you. I note in the de-
Jtment of April 12th, your request for
umunications from projectionists con-
iing the degree of heat reduction and
possibilities of film ignition where
i rear shutter is used.
In September, 1928, we installed, at
i Mew Grand theatre, Minneapolis,
i Model M Motiograph projectors
lipped with the new cylindrical shut-
. Sound by Western Electric. Light
i:ce Peerless high intensity reflector
'>. We are today using approximately
Inty-five amperes at the arc — -the
: ers-that-be having neglected to sup-
us with either ammeters or volt-
Jers, that figure is based upon the
nstat settings — and a recent pyro-
ric test, taken between the shutter
' film, indicated 450 degrees of heat
;hat point, as versus something over
"0 degrees on the opposite, or arc
i, of the shutter. Inasmuch qs the
Tmeter was not calibrated beyond
1 0 degrees, the actual temperature
;he latter position could only be esti-
ied. In all events the manufacturer’s
in to more than a 50 per cent reduc-
( of heat is clearly substantiated in
i test.
For some time after the introduction
found we were provided with a third
f iograph for silent subjects. This
r ector, however, had the old type
fit shutter. We were thus placed in
excellent position to experiment with
i matter of damage to film by heat.
■ tactically new two-reel comedy, after
showing through the third projector,
; removed from the takeup magazine
1 1 condition that could be described
ni by a student of geometric figures.
1 general outline of the film on the
e' was that of a four-leaf clover. The
itself was buckled, warped and so
othat it was painful to touch. I never
,(ld have believed it possible for film
attain that degree of heat without
siting. This comedy was rewound and
r-d in the storage cabinet. Two
°'s later, when it was taken out to be
u the film was still hotter by two or
h'e times than a reel just removed
Hoffmonn iToons
p™
No matter what rheostat you
have been using all these years,
if it isn’t a Perfection there’s been
lacking that superb quality which
distinguishes it above competi-
tion.
Sold by all branches of the National
Theatre Supply Co., Sam Kaplan, New
York, Continental Theatre Accessories, and
by your dealer.
HOFFMANN & SOONS
387 First Avenue New York City
Manufacturing Division
Contracting Electrical Engineers — Moving Picture
Electrical Specialists
THE ONLY UNION MADE RHEOSTATS
C I N E P H OR
» .. LENSES « «
PRODUCT OF
PRECISION
PLUS » »
Precision — almost unbelievable — guarantees perfection in grinding Cinephor
Lenses. Tested by Light Ray Interference, one of the most critical methods known
to science, surface variations to within millionths of an inch are noted.
As a product of America’s Leading Optical Institution, Cinephor Lenses are
unequalled in critical definition, flatness of field, illumination and maximum contrast
between black and white. Write for complete literature.
54
Better Theatres Section
Atlanta, Ga.
Buffalo, N. Y.
Cincinnati, Ohio
Cleveland, Ohio
Detroit, Mich.
Ft. Worth, Tex.
Houston, Tex.
Indianapolis, Ind.
Kansas City, Mo.
Los Angeles, Cal.
Miami, Fla.
Minneapolis, Minn.
New Orleans, La.
New York, N. Y.
Omaha, Neb.
Philadelphia. Pa.
Pittsburgh, Pa.
Richmond, Va.
Rochester, N. Y.
St. Louis, Mo.
San Antonio, Tex.
San Francisco, Ca.
Seattle, Wash.
Tampa, Fla.
C'aught Between
Remodeling Expense
and Slow Business?
Turn to
YOU can carry out those improvements in your stage
lighting without going in the red. Buy Bel-Sun-Lites
They are priced within reason, and quality is not cut to
make the price. You can get whatever you need at this
saving, for the Bel-Sun-Lite line is complete. Name your
want, and our quotation will show you an economy when
compared with competition. Inspect the goods and you
will find them up to quality; we guarantee that.
If you don't know exactly what you need, call in our near'
est representative. He is an oldtimer at stage lighting. His
name is in the classified phone book of the listed cities.
CANADA
Montreal, Que.
Toronto, Ont.
Winnipeg, Man.
Belson Manufacturing Go. *
802 Sibley St.
Chicago, 111.
Light is a necessity — it can also
be a means of greater profit
Light when properly controlled is a
box office attraction. The showmep
who have learned this have built
their businesses to great chains. You
can in your own theatre put on un-
usual lighting effects that will help
draw and hold your audiences.
Send for the full details of
mobile lighting and its control
&rank cnidam
ELECTRIC COMPANY
ST. LOUIS
Offices in all principal cities
June 7, lio
from one of the rear-shutter equips
projectors!
“As the Grand is a second-run thea e,
we do not ordinarily receive prints lit
could be termed new. Usually by ie
time we get them, someone else has c ie
the dirty work. On several occasioi I
have received film upon which so m:h
heat had been projected that the ligljr
objects in the picture were liter ly
raised, cameo-like, fully five-thousam hs
of an inch above the plane of the m
stock. And we were supposed to fug
this with a SV^-E. F. lens!
“I secured a new 200-foot roll of pd-
tive stock and had a local laboral -y
print thereon one of the their best id
sharpest negatives. This film I he
projected 20 times to date without ui-
bly affecting its condition in any \ y.
I intend to run it 100 times and fen
check the stock for shrinkage and ss
of pitch.
“As concerns the matter of film iii-
tion, it has been our experience at
when the projector is shut off and r-
mitted to coast to a stop, nine times ut
of ten the shutter will stop on the m e-
ment, with the aperture covered. 'Wile
this, naturally, cannot be relied upc I
do not believe that your figure — 75 er
cent — is at all too high when consid ed
from the practical end. In 20 mo hs
we have had but two film breaks — a lir
record when the quality of prints we
receive is taken into consideration— nd
in each instance the break was larely
anticipated so that we have had no
chance to really test the ignition- re-
venting qualities of the rear shuer.
Personally, I am thoroughly convi ed
that the rear shutter is all and nre
than is claimed for it.
“To stray from the general sulect
for a moment, I feel that a little a ta-
tion against the practice of using S' nd
track prints for disc prints — one ]int
for both — would be greatly apprec ied
by the majority of the projectionist I
understand that it is a general cuom
throughout the country for certair ex-
changes to supply disc-equipped fuses
with a track print, which, of co 'se.
necessitates insertion of blackouts ven-
ever damage is done. And if thei is
anything that sounds worse than a b ck
out going past the sound gate I sfuld
like to hear it. Particularly, wherthe
said blackout is provided with tins-
parent frame lines.
“In conclusion, I can only reit ate
that I thoroughly concur in your er-
centage on film ignition and recomier.d
the rear shutter as the only pra< cai
means of removing heat from film rith
present-day high intensity illuminat n."
Now that is what I call really he »ful
work. I have not rewritten Br her
Smith’s letter. He has confirmed m im-
pression that he is a real projects ist,
an impression made when we m in
Toronto. I shall be very glad indel tc
add his name to the Roll of Hon oi
! department correspondents.
,ine 7, 1930
Exhibitors Herald-World
55
Dust a-Plenty
ESTER VAN BUSKIRK, projection-
j ist of the Maltz theatre in Alpena,
ich., says, “Projectionists in large
ties have, I understand, plenty of dust
put up with and guard against. Al-
ma, my own city, has a large cement
etory, and when the wind blows just
ght — well, this whole city gets a very
muine bath of cement dust. It is easy
r cement dust to get into almost any-
ing not absolutely air tight, it seems,
id believe you me, Brother Richardson,
e get plenty of it in the projection
iom of the Maltz. At closing time we
mt everything up as tight as possible,
it next morning there is that thin, grey
iating.
“Well, anyhow, we do try to keep the
iom as clean as the proverbial new
histle. The floor is waxed once every
eek. Our projectors are cleaned thor-
lghlv every morning. We use a high
:-ade polish on the projectors and let
e advise you that they shine! We have
id Western Electric sound equipment
ir one year now and have tried hard
i do our best with and for it. If a
an loves his work, it really is a sort of
in keeping everything in apple pie
•der and doing his work in the best
issible way.”
Now, some of you may wonder why I
ve space to this letter in this crowded
apartment and I will tell you: That
jitter is of very much greater impor-
!,nce than some letters dealing with
chnical problems, important though
ich letters are. It is important be-
luse of the fact that it sets forth one
(ling of great importance to the proper
mctioning of any equipment and the
;livery of high grade results upon the
eatre screen; namely, real interest in
ie work by the man who is doing it.
rithout that, you may take it from me,
le results, if not just plain “blah,” will
)t be of the best.
Brother Van Buskirk says he and who-
rer is working with him, love their
ork. If that is true, it follows, just
i night follows day, that they will have
:al pride in the excellence of the thing
•oduced. Therefore, they will do every
)ssible thing to learn how to give the
lest, most efficient results possible.
Of course, it cannot be expected that
ery man will exactly “love” his work,
' any other work. That would be ask-
g too much. However, at least they
ay justly be expected at least to be
terested in it. If they are not, then
jie best thing for every one concerned
that they resign and enter into some
m of labor in which they will have
terest.
My compliments to Van Buskirk and
s “buddy.” I am sure, too, that a
rge percentage of the thousands who
ad this department will join me heart-
w in that.
As to cement dust, it is a very, very
d thing, both for machinery bearings
Pliblix— Fox— R. K. (X—
INSTALL ONLY THE
FIRE-RESISTING
WHY?
Not Only— BECAUSE IT GIVES
MORE LIGHT
But — BECAUSE THEY FIND
FOR ALL AROUND RESULTS
“JT CAN’T BE BEAT’
Walker Screen Co.
The industry is invited to consider a REALLY
FLAME PROOF SCREEN:—
SPRUF
SCREEN
SOUND
OFFERS THESE FEATURES
1. FLAMEPROOF
Will not even smoulder when a
blow torch is directly applied.
2. COATING
Cannot chip, curl or crack under
unusual atmospheric condition.
3. WASHABLE
Its very construction simplifies this
factor without danger to the screen.
SAMPLES CHEERFULLY— STATE YOUR NEEDS
“ You’ve Read About the REST: —
Now Look Upon the BEST”
HEWES-GOTHAM COMPANY
520 WEST 47TH STREET NEW YORK CITY
4. ACOUSTICS
Non-metallic, non-perforated fab-
ric perfect for sound diffusion.
5. REFLE CT ABILITY
Designed for color or black and
white — high or low intensity pro-
jection.
6. PRICED RIGHT
Despite its superiority, the price is
exceedingly attractive. Compare !
56
Better • Theatres Section
We Are Not Liars!
GoldE
ONE of our advertisements makes the statement:
“Get Pictures Same Size from Vitaphone, Movie-
tone and Silent Film with the Lens You Now Have.”
That statement means exactly what it says. No refer-
ence is made to the size of the picture projected by
the complainant’s present equipment. It is a case of
misreading, not misleading.
Pictures projected by the Golde Unilens Method
from all standard width films are the same size. They
are centered on the screen. They are proportioned
to the new S. M. P. E. markings. They are clear and
sharp, not fuzzy. There are no tricks to learn, no
complicated machinery. Attachment is a few mo-
ments’ simple work without cutting.
UNILENS
METHOD
The convenience is enormous. A finger tap on two
little levers is all the work to changing. The expense
is very small, compared to that of other devices which
do not approach the fine results of the Unilens
Method. Write for full description.
Uses One Lens (Your Own)
for Sound-on-Film Disc and
Standard Projection
GoldE Manufacturing Co.
2013 Le Moyne St.
Chicago, 111.
King’s Gift
to the Theatre World!
A TWO REEL PRODUCTION
SHOWING the marvelous ACOUSTICAL CURING, DECORA-
TION and REMODELING of Theatres on an economical,
scientific and sensible basis, is now ready for “booking” to re-
sponsible Exhibitors anywhere in the United States. It is worth
a gold mine to you to see this film. With it you can study the
problem in your own theatre. This film showing the KING
work thruout the South was prepared at great expense over a
long period of time. One look at it gives you a clear cut idea
of the importance and magnitude of KING STUDIOS and its
facilities for making sound theatres profitable.
PUT IN YOUR ORDER NOW TO SCREEN THIS FILM IN YOUR
OWN THEATRE. THERE IS NO EXPENSE WHATEVER ENTAILED.
ING STUDIOS, Inc.
DESIGNERS, DECORATORS AND FURNISHERS OF THEATRES (COMPLETE)
309 South Harwood Street Dallas, Texas
WRITE FOR OUR FREE CATALOG ON ACOUSTICS
D
The Bifocal f2.5 i —
Super-Lite Lens ■^ROzJEX
TRADEMARK
THIS new convertible Projection Lens that
meets all the requirements presented with
the use of both Sound and Silent Film, without
changing the Projection Lens in the machine.
The manner in which the sound picture is
shifted and centered on the screen is just anoth-
er quality of this wonderful product.
Projection Optics Co., Inc.
330 Lyell Ave.
ROCHESTER, N. Y., U. S. A.
June 7, 1 it)
and for film. Did the Alpena the
have careless projectionists, a k
amount of damage might and prob;
would result, both to the equipment
the films used. Every exhibitor and
jectionist using the films used at
Alpena after the latter is through \
them, owe Van Buskirk thanks for 1
ing done everything possible to gi
them from King Cement’s dirty ha
- ■
1
•di
s. |
Be Careful
I
N preparing the second printing if i
Volume 3 of the “Bluebook,” the lit
printing already having been exhausi, d
I asked consent from Brother A. ]. I
Schroeder of the Los Angeles chapr
of the American Projection Society, oj
use a series of articles published in e
American Projectionist recently, enti d i
“Trouble Shooting,” as the basis o a i
chapter on “Trouble Shooting” in e
new book. The permission was imimi-f
ately and courteously granted.
The article was prepared for the b I
and, following my practice with s h
things, it was submitted to the engine-^
ing staff of ERPI for checking d
any necessary corrections. Very ,v
corrections or changes were made, it
certain sections I was asked to elimin.?. i
In the letter accompanying the mai-'
script on its return, this paragr.h-i
occurred :
“You will notice that we have m e
some rather extensive eliminations. ( r i
reason for this are, we feel, quite strc*fl
since the text in question deals with e
methods of making substitutions r
standard apparatus, which is a th g i
quite difficult to accomplish successful
in practice, and of methods of testg1
transformer windings by the use of i-
rect current, which, as our experie e h
proves, may in some cases prove higy !'
disastrous. In the majority of caul
also, the unmaking and remaking of i
ternal connections by the projectioi t
involves very serious risk of damage o,
the equipment and is likely to serioiyi
complicate the task of the service er -
neer in the matter of diagnosing id
repairing the original trouble. r e
psychological effect of encouraging p- .
jectionists to break internal circuits s
also, in our opinion, a bad one.
“From the above considerations ;u
will be able, we are sure, to see that e
are not unreasonable in feeling thatn
articles of the type under discussitj
great care must be exercised in or
to avoid the risk that in the long fni
conditi s
harm may result in field
which will very heavily outweigh
good accomplished.”
With all of which your editor feels
must heartily agree. It is hoped ;
believed that the time may not be
distant when every motion picture-soi
projectionist will have come to a th -
ough understanding of sound equipmi , I
both from the viewpoint of its handl
and as concerns its theoretical acti i.
When that time does come, it may tL
be practical for the projectionist to br<t
xe 7, 1930
Exhibitors Herald-World
57
;rnal connections of amplifiers and
ce substitutions for defective parts,
I think we may all agree that that
e is not yet here. It is not reason-
3 to suppose it could arrive so soon.
therefore must caution all of you
) have service engineers available, not
attempt to monkey with the internal
nections of amplifiers and other sound
aratus. You might, with luck, get
ay with it, but as the engineers say,
chances are against it and you may
complicate matters that locating the
uble you tried to remedy will be a
v, difficult and perhaps costly job.
SLOW-BURNING
FILM
'HOMAS LAVINBURGH of St. Paul,
Minn., asks “To settle a rather
ited dispute will you be good enough
tell us just how slowly a film must
,n in order to be termed ‘slow-burn-
?’ Also, does the term ‘non-inflam-
mean that the film won’t burn?”
i’here is no such thing, so far as I
w, as a motion picture film which
not burn. What was called “slow-
ning” film now is termed “safety
It is officially defined by the So-
jjy of Motion Picture Engineers, the
ihoritative body in such matters, as a
which will require in excess of ten
smds for fire to consume a strip 36
nes long. This strip must be entirely
Humed and the burning must be done
nrding to the procedure of the under-
iters’ laboratories. That, Friend
u inburgh, is official, though I don’t
rw exactly what the rules of the un-
e writer's laboratories may be. I can
i out for you, however, if it is neces-
a i to settle that argument.
!BLE MANAGEMENT
[HAVE just had the privilege of ex-
L mining the report of the board of
r stees of the IATSE&MPMO. I
ere to congratulate the organization,
socially its able staff of officers, upon
h financial standing shown.
he organization certainly has been
n handled, and that means its officers
r both thoroughly competent and hon-
‘S The total funds on hand total well
ip;oward a half a million dollars. The
innization has accomplished very
n .h in the betterment of the condi-
Ts of its members, both financially
ir in working conditions. And this
la been accomplished with a minimum
>f rouble in the way of strikes, etc.
’illiam Canavan is liked and re-
spited by both I A men and exhibitors
hnselves. General Secretary Green
ia filled the chair of secretary-treasurer
wh energy and ability. Fred Dempsey,
ir vice president, has kept things over
Scion way moving, while William Cov-
in second vice president has taken care
>f Canadian affairs exceedingly well.
3r that is not merely a mess of words,
liter. The rest of the officers have
leormed their work well and I think
lu credit should be given them.
IN GENERATORS
THE BEST BY TEST
COST NO MORE
THAN ANY OF
THE REST
SAMUELS
bTABILAPC
MOTOR GENERATOR
FOR YEARS HAS PROVEN
ITS SUPERIORITY
IT
O' rr
IS DESIGNED SPECIFICALLY TO
INSURE PERFECT PROJECTION
DELIVERS CONSTANT VOLTAGE
AT EVERY ARC AT ALL TIMES
“ONCE USED-
NEVER REFUSED”
IT
REQUIRES NO STARTER
EXCEPT FOR THE LARGER SIZES
IT1 IS SOLD AND SERVICED BY
“ RELIABLE DEALERS EVERYWHERE
AUTOMATIC DEVICES COMPANY
737 Hamilton Street Allentown, Pa.
Also Manufacturers of the A. D. C. Automatic Curtain
Control Equipment and Silent Steel Curtain Tracks.
It Pays to
Re-uniform
Uniforms are part of
the show. New uni'
forms for your staff
will attract attention
and attendance.
Now — with hot, sticky
weather coming on —
is the time to re-uni-
form. Put your staff
in lightweight sum'
mer uniforms. They’ll
give your patrons
something to tell their
friends about. And
they’ll keep your ush'
ers comfortable and
courteous.
Select a summer'
weight fabric from
the Maier'Lavaty
sample folder. Then
let us submit prices
and sketch a style for
your house. No obli'
gation, of course.
W rite to MAIER-
LAVATY CO., 2139
Lincoln Ave., Chicago.
Is this burglar
spending your
money?
He has made another successful
raid upon a moving picture
theatre. The money he is spend-
ing upon Wine, Women and
Automobiles belongs to the
owner of a theatre in a town a
hundred miles away.
Will he be spending your money
next week? Not if you install a
York Burglary Chest.
York Safe
and Lock
Company
York, Pa.
58
Better Theatres Section
Type FR-6 High Intensity Lamp
Hundreds of Successful Installations Tell
Their Story of the Best Possible Projection at
Lowest Operating Cost.
HALL & CONNOLLY, Inc.
24 Van Dam St., N. Y. C.
Quality Intensity
COLOR HOODS
add life to
Attraction Boards
SIGNS
and
Marquees
Made of natural colored glass in all col-
ors. Permanent — never wear or fade
out. Made for all lamps including the
new S-ll.
Write for Bulletin No. 78
2651 Wi Congress St. Chicago, 111.
“ Everything in Theatre Color Lighting
Equipment **
t
June 7, 19c
Cannot Possibly Be Done
FROM a small Illinois city comes this
letter :
“Dear Mr. Richardson, I expect to in-
stall a sound screen in my theatre but
first would appreciate some advice from
you. I have Movie Phone equipment,
with two Wright DeCoster speakers, a
music speaker and a voice speaker, with
No. 9 horns. The house seats only 275.
“First, do you think a sound screen
will make any difference with this equip-
ment? If so, just what will the differ-
ence be?
“Second, what kind of a sound screen
would you advise me to buy? Have fig-
ured on one of two makes; namely, a
Walker and a DaTone.
“Third, is it necessary that I buy a
new frame for the sound screen, or can
it be laced on the old screen?
“Fourth, is it necessary to hang Ozite
padding behind the screen and what
good does it do to have it there?
“Fifth, the back of my theatre, or in
other words the front of my projection
room, is plastered. Would it benefit the
sound if that portion be covered? For
that matter, the entire auditorium is
plastered and the ceiling is tin. I have
no echo that I know of, but have been
told that covering the projection room
partly only would improve the sound
considerably.”
There are a great many folks ready
and very willing to “tell you,” my friend.
The point is, do they themselves have
any expert knowledge of acoustics?
Very likely they have not. There is but
one way to determine what you need
in the way of wall covering, and that is
to call in an acoustical engineer.
As to question No. 1, a sound screen
differs from other screens merely in
that it is readily penetrable to sound.
It is of benefit where the horns or loud
speakers are located behind the screen.
As to question No. 2, this departmei
cannot advise as to makes of apparatu
You should do two things; viz., oblij
the manufacturer of the screen you bi
to give you a guarantee, in writin,
concerning the length of time the scm
surface will remain (a) without di
coloration, (b) without deteriorating ;
light reflecting capacity more than i
many per cent per year; and, if it
claimed it may be effectively clean*
according to the manufacturer’s dire
tions, be assured it will reflect a certa:
guaranteed percentage of the ligh
Then you should require from him
piece of the screen surface eightec
inches square. This you should h
away in a dry place, wrapped in sever
thicknesses of dry black cloth. You thi
have an untarnished sample of tl
screen surface with which to test tl
condition of your screen at any tiirn
also, if it comes to a dispute as to yoi
reflection guarantee, you may send yoi
sample and a sample of the screen
the Eastman laboratories for actut ;
photometric measurement of reflects
powers and comparison.
As to placing padding behind tl
screen, that would depend upon conci ■
tions. It is a question I could not po
sibly answer without knowing all tl
details. It really is something to 1 1
determined by the acoustical engines
I am sorry to refuse to answer sui
questions, but to be honest I must < i
so. I could set forth a lot of advi
which would be very impressive, but
would not be worth Adam. I don’t ca
to pull such stunts as that.
I cannot answer the third questio
either, because I do not know what so
of frame the present screen has, ai
what lacing arrangement is employ
for the one to be bought. The sere
people will settle that point.
The Boob
HE actually insisted on serving a full
apprenticeship term before seeking
admission to the union and a position as
projectionist. Why, the poor sap bought
a “Bluebook” and actually studied it.
He had some sort of fool idea that he
owed it to the union, to the boss and to
the industry not to be satisfied with put-
ting anything on the screen, or into the
air, except the very best the equipment
could be made to get from the films and
the discs provided. Gosh ! Wasn’t he a
terrific sap!
One thing this particular dummy could
not get through his thick skull was that
projection departments were not worth
reading. He actually thought they were
for projectionists to read and study, and
the dumbbell really did just that, too.
Yet for all his stupid actions, some-
how or other the boob always got him-
self selected for jobs in big, fine the
tres. Managers are dumb, too, I gue:
And then the prize idiot of them
came along and made him a supervis
of projection. Wouldn’t that stab yo
I, for one, just can’t see how it is su
chaps seem almost always to have t
best jobs. I really can’t. Can you.
COMMUNICATIONS to
the editor of this depart-
ment should be addressed
as follows:
F. H. Richardson
1148 Boynton Avenue
New York City
me 7, 1930
Exhibitors Herald-World
59
PLANNING THE THEATRE
k Department of Architectural Assistance Conducted
L By PETER M. HULSKEN, A. LA.
UESTION : I have been a subscriber
for 15 years and I have never
bothered you for any information
date. But at this time I need some
■ormation and advice and am turning
you to get me that information.
[ have two small county seat towns on
Dranch railroad, with about 1,000 pop-
ition in each. I have a building at St.
: — which is 25 feet wide. This
iation is undoubtedly the best location
town. I could not buy more footage
■ thout buying another lot at $3,000.
■,w I am thinking of rebuilding and
i wondering just what I should do.
Would I be safe in building a theatre
! feet wide (which would leave about
! feet inside measurement) in view of
possibility of having to install the
de or stereoscopic film equipment some-
ie in the next one to three years, in
der to keep up with the times? Is
:re a very probable chance that there
' 1 be ways and means invented where-
i the small country town can project
stereoscopic film on a screen, say,
!L2 or 12x15 feet? If so, I think I
: ild get by with the 22 feet inside
tee. As you must know, our business
:so small that an investment of over
i ht or ten thousand dollars, including
| building and equipment, would
i’dly pay interest and taxes on the
Jestment.
)an you give me the names of re-
insible firms or architects that would
/nish plans and specifications at a
ice small enough for a small Western
im to pay? — E. W. E.
NSWER: It is pretty hard for me
_ l to advise you in regard to your
miry, especially because the population
i the towns in which you are operating
bo small. You did not state in your
Eer whether you have a drawing
n/er from the surrounding territories,
n no case would I advise you to re-
► Id a house only 22 feet wide. My
rice would be to purchase your adja-
<jt lot at $3,000 as a wider building
Os less per cubic feet than a narrow
Hiding, as you have larger cubical con-
ets with about the same amount of
fil space.
‘he tendency today is for larger
oens and if you want to keep up with
1 times you might just as safely
ij re on that condition, as it is probably
i latter of only a short time until the
fill screens will be absolutely out of
xitence.
NOTE:
• IN THIS DEPARTMENT “Better
Theatres” will be glad to answer
questions pertaining to the preliminary
considerations involved in the plan-
ning of a new theatre or in the remod-
eling of an existing one. Only requests
for ideas will be answered, since this
department cannot assume the prac-
tical functions of an architect. ..All
communications intended for this de-
partment should be addressed to “Bet-
ter Theatres,” 407 S. Dearborn Street,
Chicago. They will be answered in the
department. None will be answered
by mail. Although only initials will be
used in signing the questions pub-
lished, it is a requirement that all
letters bear the signature and address
of their writers. The replies will be
prepared personally by Mr. Hulsken,
who is a practicing architect and a
member of the American Institute of
Architects.
I do not agree with you that there
might be a chance that there will be
ways and means to invent a special pro-
jector for a small screen, as all the
present experimenting is for larger
screens. I agree that you should have
your building built as economically as
possible, as from a revenue standpoint,
the population of your towns is too small
to make a large investment feasible.
If there is no responsible firm of
architects in your locality, you may send
to this department a rough sketch of the
size of your lot and the required seating
capacity and this department will be
glad to check them up for you and give
you further information. The amount
of $10,000 for building and equipment
is rather low but it has been done in
cases where the seating capacity was
rather small.
▲
QUESTION : I am one of your sub-
scribers. I have a silent show but
am somewhat considering sound.
The theatre is about 120 feet long, 30
feet wide and 18 feet high. It is lined
with sheet rock. I have heard that sound
could not be satisfactory with the sheet
rock lining. Will appreciate anything
you may be able to tell me in regard to
same. — G. F.
ANSWER: I do not think that sheet
l\. rock wall lining would be as serious
a handicap as the dimensions of your
auditorium. Thirty feet width, com-
pared with 120 feet length, is pretty
narrow and the chances are this audi-
torium would act as a tunnel and be
likely to create echoes. If your walls are
furred out and your sheet rock is applied
to the furring, I do not think the trouble
would be so bad.
You do not state whether your sheet
rock is plastered. If not, you may try
some acoustical plaster, otherwise good
results may be obtained by draping the
rear walls with a soft material and hang-
ing large banners on your side walls.
This might give you a good acoustical
result.
You may shorten the length of your
auditorium by building a standee rail be-
hind the last row of seats. This standee
rail should go up to the ceiling, with the
only openings for aisle entrances. This
also might improve your conditions. Be
sure that this standee rail is not built
of hard material.
All sound equipment manufacturers
employ very experienced engineers and
you may ask the concern with whom you
are figuring for the sound installation
to have their engineer make a survey
of your existing conditions and he will
recommend to you the best method for
remedying them.
A
QUESTION : I would like to get some
plans for a sound theatre audi-
torium about 50x85 feet. We want
nothing elaborate, just a plain room with
a balcony seating not over 50 or 75
people. — R. I. C.
AN SWER : Sorry this department can-
il. not furnish you with plans as re-
quested. Advise you to consult with a
reputable architect.
You did not state the seating capacity,
so I take it for granted that the audi-
torium would be 50x85 feet. The pro-
portions are good and you should not
experience any trouble with sound, pro-
vided the proper materials are used. On
the other hand, if you have to take off
your lobby and stage from the above
given dimensions, I am afraid your audi-
torium would be rather small.
Why not increase the seating capacity
of your balcony, as the cost would be
practically the same? Divide the walls
into panels with panel stripping and use
a neatly designed cornice in the angle of
the wall in ceiling. This will obtain a
very pleasing effect at a very low cost.
Often it is just such little touches which
improve a theatre immensely without
much outlay of money.
60
Better Theatres Section
June 7, 130
The Law of Copyright Infringement
patron arose to leave and the manager
roughly pushed him toward the door.
When the patron arrived outside the
door he was confronted by a policeman
summoned by the manager who said to
the policeman, “Here’s the man that was
using abusive language and that was in-
toxicated in there.” The patron said
that he was not intoxicated and had not
been abusive. The policeman detained
and questioned him for about 15 min-
utes but finally released him. The pa-
tron sued the theatre owner for dam-
ages. The lower court held the patron
not entitled to a recovery but the higher
court reversed this decision and stated
the following important law:
“While the right of the proprietor of
a place of public amusement to revoke
the license evidenced by his ticket and
require the holder thereof, who has been
accepted and assigned a seat, to depart
from such place and to use the force
necessary to compel him to do so, is
asserted in several of the cases so cited,
none of them involved the arbitrary and
wholly unwarranted ejection of a ticket
holding patron who had been duly re-
ceived, accepted and assigned a seat and
was conducting himself in a proper and
lawful manner. . . . He (patron) was
conducting himself in a polite, gentle-
manly and lawful manner. He was
rudely ordered out of the room, and
while he made no resistance whatever
but promptly complied with such com-
mand, he was struck and shoved and
forcibly ejected and falsely charged by
the employes of appellant, before a po-
liceman and a constantly increasing
crowd of spectators, with drunkenness,
disorderly conduct and the use of offen-
sive or profane language. . . . He was en-
titled to recover for the breach of his
( Continued from page 29)
contract the amount paid by him for his
ticket of admission, and, for the tortious
manner of his ejection, such compensa-
tory damages as the jury might deem
proper, regardless of whether his ticket
of admission was revokable at the pleas-
ure of appellee without cause at any
time during the exhibition or not.”
Determining Liability
In the recent leading case of Wool-
worth Company V Kinney (169 N. E.
562) , the court clearly explains the legal
rules adaptable for determining whether
a theatre owner is liable for injuries to
patrons. In this case a woman was seri-
ously injured when she slipped upon a
piece of chewing gum which another pa-
tron had dropped upon the floor.
During the trial the woman proved
that the chewing gum on which she
slipped had remained on the floor for
two days and that the proprietor made
no inspection of the premises during this
period. Therefore, in view of these
facts, the proprietor was held guilty of
negligence in failing to discover the
presence of the chewing gum, because
all proprietors of public places are ex-
pected by the law to inspect frequently
the premises for the purpose of discov-
ering and remedying defects which are
hazardous to patrons.
Moreover, the higher court decided
that chewing gum on floors is naturally
dangerous and since the proprietor was
negligent in failing to discover and re-
move the chewing gum, he was held
liable in damages. The court stated the
following important legal rules:
“Gum chewing is the great American
pastime. Used gum is by common con-
sent a great nuisance, though an in-
nocuous one. Not all persons use gum
but all persons are often the victim of
used gum. All persons, without rejrd
to age, sex, color, race or previous cc li-
tion of servitude, frequently tread ion
used gum and therefore know how d-
hesive it is and how difficult it is to e-
tach from footwear and how impossile
it is to slip and fall when stepping un
it. This particular used gum was so
adhesive in character that on the bol m
it adhered so firmly to the polished lor
that a chisel or other tool was requed
to remove it, but it was so smooth id
slick on top that the person who stepsd
upon it claims that it caused her to ip
and fall. ... If we consider this se
from the standpoint that the comp y,
through its executive officers, knevor
ought to have known of the existencof
the candy or gum on the floor, it r st
still be inquired whether, with at
knowledge of such substances which re
known to all men, they should have n-
mediately taken steps to remove he
same. Even if they knew of its e s-
tence they were not chargeable > th
want of ordinary care unless the ell
known offensive substance was so
known to have qualities which mah it
dangerous to persons coming in con.ct
with it. . . . Common-law princi es
should be so formulated and admiis-
tered as to cause men generally to n-
dorse them and therefore to reset
them. . . . The proprietor knew of he
substance on the floor on the day of he
accident and this inference must be
based upon the first inference, thf it
was the same substance which was on
the floor two days earlier and that he
substance on the floor two days ea!er
remained on the floor until the tim of
the accident.”
Dangerous Appliances
Since many theatre buildings re
equipped with automatic elevators, he
recent case of Owners’ Realty Comjny
V Richardson (148 Atl. 543) pres its
interesting legal information.
In this case it was disclosed th a
person entered an automatic elewor
and shoved the sliding solid first >or
aside. The usual second door, or \ te,
of the elevator confronted her nd
barred her entrance into the elev or
The effect of opening the door or ite
was to bring the laths together as sc ior
blades. When she took hold of the iob
to release the latch and push open ;he
door, her fingers, in the absence of ny
guard or protective device, extendei be-
tween the upright and the laths. >he
did not know that the laths would |pse
when she opened the door and hei in*
gers were caught between the laths ith
great force. She sued to recover in-
ages, contending that the knob she iad
used to open the lath door was so nail
that her fingers projected between ;he
laths. In view of this testimony the
The kind of ushers and program girls you read about were at the service of those
who attended the inaugural performance at Warner Brothers’ new Hollywood the-
atre in New York. In place of the usual mechanical precision of militaristic service
staffs, they (as shown, left to right) had these names: Ann Pennington, Alice
Brady, Gertrude Lawrence, Helen Morgan, Blanche Ring and Genevieve Tobin.
Mickey Walker, Paul McCullough, Harry Charnas, Bobby Clark, Jack Pearl, Jim
Corbett, Major Albert Warner and M. Sampter.
7, 1930
Exhibitors Herald-World
61
dirt held that she was entitled to re-
efer damages, saying:
“The rule approved by this court is
tat the landlord engaged in transport -
jg passengers by elevators must exer-
(;e great care not only in their opera-
trn but in providing safe and suitable
duipment. It is a rule which has its
jnction in sound public policy, which
f acts a high degree of care where se-
cirity of person and life is frequently
j volved, under circumstances in which
||e carrier is in control of the move-
ij;nt or of the equipment. . . . The small-
i ss of the knob and its closeness to the
iright would naturally cause the fill-
ers of the hand of the user to project
:d be caught and injured between the
:ising laths of the collapsible door.”
Injuries to Unlicensed
Contrary to the opinion of the major-
;• of persons, an automobile owner who
tils to obtain a license to operate his
Jiichine is not entitled to recover dam-
Jes from another driver who negli-
ntly effects an injury.
For example, in Hanson V Culton
69 N. E. 272), it was disclosed that
person, who lived in Rhode Island,
ive to Boston three nights each week,
:ng employed there in a theatre. He
Id a room in Boston where he slept on
?se nights.
One night a bottling company’s motor
ick collided with the theatre employe’s
jtomobile, inflicting serious injuries,
e truck driver’s negligence resulted
the injury and the theatre employe
id the bottling company for damages.
During the trial it was disclosed that
Massachusetts state law provides that
automobile owners who have a regu-
abode in the state for more than
days must register his vehicle and
;ain a license. Since the theatre em-
ye failed to register his automobile
Massachusetts, the court held that he
s not entitled to damages for the in-
jies caused by the motor truck driver’s
jligence, and said:
‘If the plaintiff (theatre employe)
1 a place of abode or business in this
nmonwealth for a period of more than
days in the year, and used his auto-
bile on the public streets of this com-
nwealth without the registration re-
red, his automobile was an outlaw, he
s a trespasser and he could not re-
er for the negligence of the defend-
; (motor truck driver).”
Liability Reduced
Since many theatre owners and man-
ors are careless in promptly accepting
ivery from common carriers of
pped merchandise, the recent case of
ithwest V Missouri (18 S. W. [2d]
r) present unusually valuable legal in-
mation.
n this case it was shown that a bill
lading contained the usual notifica-
n:
‘For loss, damage or delay caused by
■ occurring after 48 hours after notice
of the arrival of the property at destina-
tion . . . has been duly sent or given, the
carrier’s liability shall be that of ware-
houseman only, except in case of negli-
gence of the carrier or party in posses-
sion.”
A consignment of goods arrived at its
destination and the consignee failed to
accept delivery within the 48-hour pe-
riod. The car containing the goods soon
afterward was destroyed and the con-
signee sued the carrier for the value of
the merchandise. He argued that the
carrier’s liability as an insurer against
loss or injury to shipments remains un-
changed, notwithstanding the notifica-
tion on the bill of lading. However, the
court held the carrier not liable for the
loss, saying:
“The rule seems to be established that
where a consignee fails to remove his
freight from the railway company
within three days, or within the time
named in the bill of lading, after he has
been notified of its arrival, the railway
company thereafter holds same only as
a warehouseman. . . . We think, under
the provision of the contract as con-
strued by the courts in the cited cases,
it was not necessary for the railway
company, in order to change its relation-
ship from that of common carrier to that
of a warehouseman, to unload the goods
and store them either in its own or in a
public warehouse.”
Subcontractor and Plans
Generally speaking, neither a princi-
pal contractor, nor a subcontractor, may
recover payment for work which does
not comply with the plans and specifica-
tions. In Jones V Hardy (123 So. 472),
a principal contractor and a theatre
owner entered into a building contract.
Subsequently, the principal contractor
sublet work to a subcontractor, who
failed to complete the work in accord-
ance with the plans and specifications.
The principal contractor failed to pay
the subcontractor, who filed a mechan-
ic’s lien against the building. The court
held the subcontractor not entitled to a
lien, and said:
“The subcontractor was chargeable
with notice of the plans and specifica-
tions and should not be permitted to re-
cover against the owner for work, unless
it clearly appears that the defective con-
struction was due to the plans and speci-
fications.”
Damages Due to Lien
It is important to know that, as a gen-
eral rule, a theatre owner cannot recover
damages where a principal contractor
breaches a building contract and a sub-
contractor or materialman files a me-
chanic’s lien on the theatre to secure
payment for building materials used in
the construction work.
For instance, in the United States
court case of Fleming Brothers Com-
pany V McDonald Theatre Company (36
F. [2d] 483), a contractor, employed to
construct a theatre building, furnished
a bond. He breached his contract and
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Orchestra Pit Lifts
Organ Console Lifts
Stage Lifts
Towers for
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Tracks and Motors
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Sheet Frames
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544 West 30th St.
New York, N. Y.
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f7turrent~
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“Kurrent Changers” are low in
price, economical to operate,
and as dependable as the sun-
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“National Regulators” are per'
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and likewise in the country’s
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Complete information
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UNION CITY' IND.
62
Better Theatres Section
June 7, 19)
abandoned the work before the building
was completed.
Ordinarily, the contractor would be li-
able in damages to the theatre owner for
this breach. The materialmen who sold
building materials to the contractor,
filed mechanic’s liens on the building
and the theatre owner filed a counter-
suit against the contractor’s bondsman
to recover damages arising from the
principal contractor’s breach. The thea-
tre owner contended that the delay in
completing the building resulted in con-
siderable loss of profits in operation of
the theatre. However, the court refused
to allow the theatre owner damages, say-
ing:
“A proceeding under the statute to
recover damages is an action at law,
hence the lessor could not set up such
a claim in his crossbill.”
Equipment as Security
Although a landlord obtains posses-
sion of theatre equipment as security
for rent unpaid by the theatre operator,
the former is not entitled to retain an
interest in the goods greater than the
amount of money which the theatre op-
erator owes. For example, in National
Theatre Supply Company V Scobill (22
S. W. [2d] 68), a theatre operator pur-
chased theatre equipment on time pay-
ment. He leased a building and signed
a lease contract as follows:
“It is agreed that the lessee (theatre
operator) expects to operate a moving
m
This is the rug- that 25,000,000 people have trod. Lying in the foyer of the Roxy
theatre in New York, its warmly colored, soft texture has receded beneath 50,000.000
feet. The rug, which was specially made by the Mohawk Carpet Mills, is one inch
thick, measures 41x58 feet and weighs 2% tons. Despite its hard usage, it apparent-
ly still meets the standards of the Roxy, for it not only is doing business at the
same old stand but according to Manager C. W. Griswold, present indications “are
that it will last indefinitely."
picture show and vaudeville in s;l
building and that the property will c< -
sist of moving picture machines, c -
tains, seats, and the other and us 1
equipment and paraphernalia ordinar;
found in a moving picture theatre. .
The said lessor (landlord) may enfo j
a lien when any rent is delinquent j
taking possession of and selling such f
said property as may be sufficient d
pay the delinquent rent, and additio: 1
sales may be made thereafter of otlr
property in the event the rent should a
delinquent thereafter.”
After operating the theatre for s -
eral months, the theatre operator fai 1
to pay the rent and the landlord tic
possession of the equipment. Soon a -
erward the seller sued the landlord )
recover the equipment on the grouis
that the purchaser had not paid the p -
chase price. The court held the landl< 1
entitled to retain possession of e
equipment whose value equalled e
amount due in rent, saying:
“It appearing that defendant (la: -
lord) possessed but a special and limi i
right or interest in the property, it \ s
erroneous to award him the full vae
of the property, for the damages shod
be limited to such special interest whh
resided in him, and, of course, this -
eluded the principal of the debt id
accrued interest thereon.”
Authority of President
The law is well established that a
president may not legally bind the c>
poration, except in accordance with e
provisions of the by-laws, or by auth’-'
ity of its directors, or from a recogni d
custom.
For illustration, in First Natioil
Bank V Products Company (227 N. I.
908) , it was disclosed that a corporat n
accepted from a purchaser, notes as pi-
ment of its products. It sold these nc *s
to a bank. At this time the presidit
of the corporation agreed in writ g
with the bank that the company “s' 11
protect and save harmless, and be d
remain liable on promissory notes jf-
chased” by the bank.
Subsequently litigation developed c;r
whether the corporation was liable to
the bank for the amount of the n<es
on which the bank failed to collect.
The articles of incorporation of ie
corporation provide that the busii ss
shall be managed by a board of di c-
tors. Neither the articles nor the y-
laws authorized the president to eier
into, or execute, contracts of the cl r-
acter here involved. Although the n n-
ager of the corporation testified thaibe
was informed of the agreement, be
court held the corporation not liablon
the notes, since the directors had ot
authorized the president to obligate be
corporation in this manner. The c rt
explained the law as follows:
“It is well settled that the offic< oi
president of a corporation in itself li-
fers no power upon him to bind ilby
contract. His power must be di*-
me 7, 1930
Exhibitors Herald-World
63
ined by the organic law of the corpora-
on, or by delegation of authority by
3 managing officers, or be implied from
e habit or custom of transacting the
isiness of the corporation. . . . Except
r the statement of the witness, King,
at he heard talk of the agreement,
■ere is nothing to show that the cor-
>ration knew of the transaction ; nor is
shown that it was the custom of the
irporation for its president to execute
rreements in its name of the character
;re involved.”
Bank’s Duty to Indorsers
Generally speaking, a holder of a note
ay recover damages for failure of a
ink to send notice of protest for non-
lyment to the indorsers on a note.
Dr instance, in National Nontheatrical
otion Picture Bureau V Old Colony
rust Company (169 N. E. 508), it was
isclosed that the National Nonthe-
, rical Motion Picture Bureau held a
:>te for $6,500 and requested a bank
i, demand payment from the maker.
1 le bank failed to notify the motion
ijeture bureau that the maker refused
■ pay the note and the bureau filed suit
;;ainst the bank for damages. Since
: was proved that the maker was bank-
: pt and could not have paid the note,
le court limited the bank’s liability to
11,500, and said:
“It is to be assumed that the defend-
j it (bank) was negligent in failing to
jve notice to the indorsers; it follows
1 at the plaintiff (motion picture bu-
)au) was entitled to damages, which
’;re to be measured by the actual loss
icasioned by such negligence. . . . The
nasure of damages for failure to give
i tice to the indorsers would be prima
icie the amount of the note and inter-
• t thereon. . . . Upon the facts found
lie plaintiff (motion picture bureau)
ms not entitled to recover the full
nount of the note with interest, nor
us the liability of the defendant lim-
i id to nominal damages. The measure
c damages recoverable was the loss
sown to have been the natural and
toximate consequence of the negligence
( the defendant.”
Sewer Assessments
it is well settled that theatre owners
si liable for assessments made for pub-
I improvements which add to the in-
t nsic value of the property, or by which
t'; owners otherwise are benefited. Al-
t )ugh in many instances laws have been
I' d invalid by which property owners
ai assessed for beneficial improvements
tit are general and not specially bene-
B al, yet special assessments are valid
i";h respect to property that is specially
biefited by the improvements.
For example, in Appeal of City of
fie, 147 Atl. 58, special assessments
Kre made against property which was
socially benefited by a sewer system.
Ie property owners instituted legal
Piceedings to enjoin the city from coi-
ning the assessments. However, the
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has made Broadway projection famous.
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You should have a copy of
Building Theatre Patronage for
handy reference
This is not a book to be read over once. It is a
treatise embracing theatre management in all
details. It is needed on every managers desk to
be consulted whenever inspiration is needed.
The wise manager will consult it many times
daily.
Have this inexpensive assistant at your com"
mand — price $5.10 at
Herald-World Bookshop
407 S. Dearborn St., Chicago, III.
Order accompanied by certified chec\, money order or draft receives
immediate attention. 'Will also mail C.O.D., if desired.
64
Better Theatres Section
higher court held the assessments valid,
saying :
“Such improvements have for their
basis a general public purpose, not a lo-
cal one; but, so far as there are special
benefits- — that is, those different in kind
and not merely in degree from what the
general public obtains by the improve-
ments— the properties specially bene-
fited may be assessed, to the extent
thereof, to help pay therefor. Thus a
street is not paved for the purpose of
benefiting the abutting property, but in
order that citizens, denizens, and tran-
sients may readily travel upon it, yet the
abutting properties may be required to
pay a proportionate part of the cost, not
exceeding, however, the special benefits
to them. So also a sewer is laid in a
street, not for the benefit of the abutting
owners, but in order to conserve the
public health; yet the abutting property
which does or can connect with it may
be assessed to help pay for the improve-
ment to the extent of the resulting local
benefit.”
Advertising Contracts
Generally speaking, advertising con-
tracts are construed in accordance with
the original and intended meaning of the
contracting parties. In other words, the
courts will not permit either of the par-
ties to take advantage of a technical
phrase or meaning of a written contract.
For illustration, in Morganthaler V
Krieg (281 Pac. 692), a theatre owner
and a patron entered into a written con-
tract by the terms of which the theatre
owner agreed to display on the screen,
advertising slides to advertise the
patron’s business for a term of three
years for a consideration of $6.25 a
week, payable on the tenth day of each
month. The agreement provided that
“this contract shall be irrevocable,” and
that “After a payment is 30 days over-
due, all subsequent payments hereto shall
and thereby do become due and payable
hereunder. It is mutually agreed that in
the event advertiser wishes to cancel con-
tract he may do so at any time after
the expiration of three months. Failure
to cancel at that time reverts to the origi-
nal term as specified in said contract.”
Before the expiration of the three
months period, the patron notified the
theatre owner that he cancelled the con-
tract. He paid the owner for four
months of advertising and refused to
pay for the fifth month. The theatre
proprietor sued to recover the full three
years’ contract price, contending that the
patron had not cancelled the contract
after expiration of three months, in ac-
cordance with the terms of the contract,
and that his failure to pay for the fifth
month advertising resulted in the three
years’ contract obligation becoming due
immediately. However, the court held
the theatre owner not entitled to a re-
covery, saying:
“The clause of the contract with re-
spect to its cancellation seems too clear
to leave room for controversy. It is pro-
vided that the advertiser may cancel it
‘at the expiration of three months.’ This
language may not be construed to permit
its cancellation at a later date
The meaning of this clause is that the
defendant (theatre owner) was to be as-
sured of at least a three-month con-
tract, at which time it might be termi-
nated at the option of the plaintiff
(patron), but if not so cancelled at that
time, it would continue in force for the
full term of 36 months The fact
that the notice was actually given prior
to the date of cancellation made it none
the less effective.”
Duty as to Elevators
It has been held on numerous occasions
that theatre owners owe a high degree of
care to protect patrons against injury
when riding in a theatre elevator. There-
fore, since many theatres are equipped
with elevators, the recent case of
McDermed V Baker (20 S. W. [2d] 597),
presents unusually interesting legal in-
formation. In this case it was shown
that a patron’s foot struck the projecting
part on the elevator, causing her to fall
to the concrete floor. She sued to re-
cover damages for the injuries sustained.
The higher court explained the degree
of care required when operating ele-
vators, saying:
“A person or corporation running an
elevator to transport persons or prop-
erty from one floor of a building to an-
other, is just as much a carrier as a
person or corporation running a railroad
or stage coach. . . . The degree of care
required of the carrier for a passenger’s
safety while he is leaving the vehicle is
as high as that required while he is in
transit.”
June 7, 11 o
Employe Denied Damages
Generally speaking, a theatre owners u
liable in damages for injuries sustain t®
by employes if the evidence clearly ir i J :•
cates that the former failed to exer< e
ordinary care to safeguard his employ
against accidental occurrences. Ct-
versely, it is true that a theatre ow r
who exercises care to prevent injuries o ?!
his employes, is not liable for injuis
sustained.
For illustration, in Jutras V Amosk g:
(147 Atl. 753), it was disclosed tha a
proprietor had instructed a woman vo
scrubbed the floors, to be very carul
not to permit water to accumulate, be
day the scrubber failed to dry the fir
thoroughly and an employe slipped
fell. He sued to recover damages it ri
the court held the proprietor not lia’j,
and said:
“The defendant (proprietor), havg
presumably prescribed suitable regu- iat
tions and having no reason to susi:t jt
that the scrubber was negligent or i- f
competent. . . . cannot be charged vh
knowledge that this was likely to occr.i
. . . Proof of the defendant’s nei-
gence is entirely lacking. ... So r pa
as shown, the defendant (propriet )*m
had given the scrubber adequate instrw-
tions for the protection of his fel w »
employes. The burden of proving ie
contrary was upon the plaintiff (injuid
employe).”
Patron Denied Damages
The same law is applicable with 2- tv
spect to injuries to theatre patrons. !n
other words, a theatre proprietor is it n
liable for injuries to patrons if the tei- lie
mony indicates that the theatre ow :r 1
and his employes exercised care to mn-
tain the theatre premises in s'e
condition. 1
For example, in Leach V Kresge ( 17 H
Atl. 759), a woman patron was inju;d
when her heel came in contact with ieil
edge of the brass nosing on the stirs:
and caused a sliver to rip up from ie ,
nosing, thereby releasing her heel id si
permitting her to fall and receive ie
injuries. She sued to recover damajs,
contending that the proprietor ne i-
gently permitted the nosing to renin
in use until its condition was unsafe id
dangerous to persons using the sta s.
However, the court held the injuid
woman not entitled to damages, sayi;:
“The brass nosing, when installed m
the stairs, was three-eighths of an i:h
thick. . . . Assuming that at the tie
of the accident the nosing in queslm
was in a dangerous condition, there is
no evidence either that the defend it
(proprietor) knew of the conditions
that the dangerous condition had exifid
for such a length of time that defenc it
would have known of said condition!'/
reasonable care had been exercised. . .
The defendant’s (proprietor’s) duty is
to use reasonable care, and there was 10
evidence whatever tending to show lit
such duty was violated.”
When Employe is “Employed”
The law is well established that a e-
atre owner never is liable in damages ir
Exterior view, showing' parking space, of the Arcadia theatre, Dallas, Tex., designed
by W. Scott Dunne, Dallas, adapting a mercantile structure in an outlying residential
section.
me 7, 1930
Exhibitors Herald-World
65
i accidental injury or death of an em-
oye, unless the accident occurred when
ie employe was acting within the scope
' the employment. On the other hand,
is important to know that an employe
ay be legally within the scope of the
nployment at any time he is perform-
g work contemplated and known to his
nployer, although he deviates somewhat
om his regular duties.
For instance, in Webb V North Side
musement Company (147 Atl. 846), it
as disclosed that a man named Webb
id a dual employment. He was hired as
chauffeur by an amusement company,
id as a private driver and houseman by
s general manager. As chauffeur for
ie amusement company, his duties con-
sted of extra aid, and acting as chauf-
jur for the general manager, or for
ie manager, or going to and from the
Im exchange, and otherwise promoting
ie interests of his employer. One day
ie general manager and the assistant
lanager of the amusement company
ere driven by Webb to New York City
i the general manager’s car on a busi-
es trip made by the two managers for
ie purpose of inspecting talking motion
ictures, with a view to later installing
lem in the theatre which the amusement
impany operated. When this inspection
as completed, the party drove to At-
,ntic City for purely recreational pur-
ges. Arriving there the same day,
ley remained until the following Sun-
ay evening, when the managers, with
/ebb acting as chauffeur, began the
omeward journey from Atlantic City,
n the way home Webb was killed in an
utomobile accident. His dependents
aed the amusement company for
amages.
The counsel for the theatre owner con-
fided that the pleasure excursion to
tlantic City was not at an end when
/ebb and the managers started home-
ward and that Webb was not acting
within the scope of the employment while
driving the theatre managers on a pleas-
ure trip. However, the higher court
decided that the chauffeur was killed
while acting within the scope of his em-
ployment, thereby holding the amusement
company liable in damages, saying:
“The homeward trip was a necessary
part of the business excursion, and there
is nothing in the facts here presented
indicating that the general manager,
who was in charge of the trip, intended
that the journey home be otherwise than
the final step of the business expedition.”
Inspection Requirements
Under common-place circumstances, a
theatre owner is legally bound to exercise
an ordinary degree of care to prevent
injuries to his patrons. However, if the
danger which causes an injury is ap-
parent, the law expects the theatre owner
to exercise a higher degree of care to
eliminate or reduce the hazard.
For illustration, in Reinzi V Tilyou
(169 N. E. 101), it was disclosed that
a patron of a place of amusement was
seriously injured when a device on which
he was sitting collapsed. The evidence
indicated that the proprietor had neg-
lected to inspect the apparatus fre-
quently. Therefore, the court held the
patron entitled to damages, and said:
“Defendant (proprietor) was held to a
high degree of care, having in mind the
possibility of peril and the jury. Hav-
ing that degree of care in mind, he might
have found that the defect was one that
could have been discovered by taking
proper care to ascertain the danger and
to guard against injury resulting there-
from, and such care was lacking. Ob-
viously, the danger inherent to the sport
was serious enough to justify the belief
that proper precautions should be taken
to avert it.”
Advertising Pays— But What Kind?
( Continued from page 21)
ith a crumb from the banquet
. . would you be satisfied . . . now
ith one talking sequence
•om “Anna Christie?” Would
give you an idea of the
ower . . . the beauty . . .
,ie passion . . . fear — anger
-love . . . that is in that
orious voice? Hardly —
' me — hear — and
arvel . . . see and thrill . . .
ith Greta Garbo, Marie
ressler, George Marion
id Charles Bickford, in the
! larence Brown production
: ' Eugene O’Neill’s
ANNA CHRISTIE!”
[Fade out]
Theatre advertising can be made to
ty ... if it is carefully handled. The
ere fact that you stick a 2x10 ad in the
wspaper doesn’t count, unless you
IJrite that ad intelligently, and then fol-
' w it through by checking with the
newspaper make-up man to see that it
gets the position on the page that it de-
serves— that will give it the best repre-
sentation. Many a time your ads have
been buried because you didn’t carry
through the whole job to a successful
conclusion.
Billboards mean nothing unless you
watch your locations. Exploitation won’t
mean a damn — unless it is well thought
out and has a purpose behind it.
Let there be a purpose, a reason — to
everything that you do. Granted, there
is cause and effect. Then the effect will
be as you make it. The more thought
you give to your campaign, the greater
success you will have. Slough a cam-
paign and you won’t be able to sell John
McCormack and Will Rogers on a double
bill for a dime, if you stage the produc-
tion in Grauman’s Chinese theatre!
Advertising will give you just what
you put into it.
The End
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66
Better Theatres Section
NOTES ON THEATRE
EQUIPM ENT
^AFIFAII R.S ^
Conducted by G . J . Reid
THIS is about ideas, not product.
These ideas may lead to product,
may indirectly concern product
even now. As to that, I do not know.
But I do know that, as a presentation of
ideas, a little treatise, if I may call it
that, which came to this desk the other
day, is rather “intriguing.” It is on the
electronic tube, with special reference to
its significance to color effects.
The discussion is by V. A. Schoen-
berg, who is connected with the Enter-
prise Optical Company (manufacturers
of Motiograph projectors) as a sound
and radio engineer. A deal of the devo-
tion of the scientist to the productions
of science is revealed in Mr. Schoen-
berg’s attitude toward the electronic
tube, which he says can do much to
“lighten the burden of mankind.” Neces-
sarily adopting a style that is suggestive
rather than expressive, Mr. Schoenberg
writes :
“This is a story about color, one of
the most beautiful things Nature be-
stowed upon mankind, and so little un-
derstood. Color, beautiful, pleasing to
the eye, is also vitally necessary to prac-
tically all industries. Color, light, sound
and electronics have relationship in some
form or other. Color and electronics
combined with light offer some very in-
teresting and practical applications.
Color — but what is color? Light, shade,
and color are building steps of our
visual reception of the world around us.
Natural objects reflect, absorb or
transmit light that emanates around us.
Natural objects also reflect, absorb or
transmit light that emanates around
them. It is surface, contour, or position
or path and direction and degree of illu-
mination which produces high light and
shades. It is a variation of brightness
or tones of different parts of the objects
and the sensitiveness of the retina which
makes the objects visible as separate
entity. It has wave length and fre-
quency and can be separated or blended.
The retina of the eye is proportionately
sensitive to object brightness within
fairly wide limits of illumination. This
is due to the fact that the eye is capable
to a certain extent through pupillary ex-
pansion and the sensitivity of the retina
to adopt itself to various degrees of
general illumination or adoption level.
We have always regarded colors as
either bright colors or dark colors. For
example, a bed of tulips of many hues:
The flowers of the blue variety seem to
be relatively dark and somber, but the
flowers of yellow and red seem to be ex-
tremely bright and luminous. Then it
is asked, “Why do some objects appear
to be colored while others are free from
color?”
White light, whether it be artificial or
natural daylight, is composed of an inti-
mate mixture of violet, indigo, blue,
green, yellow, orange, and red light.
Then when this beam of white light is
passed through a prism, it is then split
up into component parts and all of the
above mentioned color constituents ap-
pear. And again, if all of the color
constituents are again combined by the
aid of a prism, then once more the
color is white. It is possible that any
of the colors met with in nature can be
imitated by mixing the proper prepara-
tion of two or more of the three primary
lights (no pigments) of blue, green, and
red light. Then if it is illuminated by
daylight, or artificial white light, and
reflects towards the eye of an observer,
most of the light reflected is white, be-
cause it reflects so high a proportion of
the illuminating light. Then why is it
not colored?
It is not colored because it is bathed
in the white light (blue plus green plus
red) and reflects all the color constitu-
ents of white light in equal proportion,
leaving them still intimately mixed,
which gives to the eye the sensation of
white. Again, a grey object differs from
a white object only in the amount ot
white light re-reflected, as the grey ob-
ject may only reflect one-quarter or one-
half of the white light which falls upon
it. Hence, its greyness, or lack of
brightness, as compared with the white
object. But the white light, which it
does reflect, although in deficient quan-
tity, is the same in quality as the white
with which the grey object was bathed
and is an intimate mixture of blue, green
and red light.
Then again, a black object reflects a
very small proportion of the white light
with which it is illuminated, but the
white light which it does reflect is still
an intimate mixture of equal proportions
of blue, green and red light. It is then
seen that white, grey and black objects
differ from one another only in the
amount of white light which they re-
flect, and this reflected light is still an
intimate mixture of blue, green, and red
light. A blue object is blue because it
reflects the blue constitutent, absorbing
the red and green constituents of the
white light. The white light following
upon a blue object is partly reflected and
partly absorbed. The absorption is
chiefly confined to the green and red
constituent and the reflected light is
chiefly the Blue constituent of white
light. The light reaching the eye via
the blue object is for the most part blue
light and is markedly different in green
and red light.
A green object is green because it re-
flects green light but absorbs blue and
red light. Then the light that reaches
the eye via a green object is white light
(blue plus green plus red), from which
the blue and red constituents have been
absorbed, and only the remaining con-
0
June 7, 19)
Auditorium, Punch & Judy theatre,
Detroit. Roy G. Derrick, architect
stituents of white light, that is, grei, ■.
light, is reflected.
A red object is red because it absori: i
the blue and green constituents of wh > i
light, reflecting only the red constituei, 1
which to the eye of the observer gi\i ;
the sensation of red light.
An important color of light is yello .
When green and red light are mixed,
brilliant yellow is produced and when
produced and analyzed with a pris <
green and red once more are seen.
A yellow object therefore is one, wh 1
illuminated with white light, absorbs t*
blue constituents of the white beam a
reflects the green and red constituent
which mixture upon reaching the e[
gives the sensation of yellow light. Ti
brightness exhibited by the color objeu
depends upon the sensitiveness of t|j
eye to the color light which the obj<
reflects and to the amount of color lig:
reflected. It is thus that the photoeli-
trie cell and electronic tube can play t
important part in the selection, gradii,
etc., of colors.
Also, scenic artists in designing sta:
effects, take advantage of the sensith
ness of the eye by the use of color lig]
ing. By proper blending and mixing -
colored light, pictures can be produc!
that are not visible to the eye until i
certain colored illuminator is employe
A man or a horse or an automobile, •
any other object, may be visible, JAM
when the lighting effect is change
various other objects appear, such s S
trees and complete landscape.
In television, color offers some co-
plex problems but the electronic tu;
helps to solve it.
In the steel industry, color is impe-
tant and the road can be lightened '
the use of the electronic bulb.
Thus, it is seen that color, light, sou 1
and the electronic tube have an intims
relationship and when properly employ*
can lighten the burden of mankind. Th
why not use to advantage what Natu
gave us?”
Projector Attachments
• A REAR shutter and a lens tun
which may be attached to Simpl
projectors by the projectionists the:
selves, has been developed by Jose
Basson, a New York projectionist, w
has placed these two items of equipme
on the market. My information com
m
Exhibitors Herald-Wotdd
67
me 7, 1930
om F. H. Richardson, my colleague of
ojection fame, who appends to his
;ter the further data that Mr. Basson
is at some time or other filled about
ery office of the projectionists’ union
o. 306, including that of president,
bout the attachments themselves,
rother Richardson writes:
“In the first place, Basson has in-
nted a rear shutter for use on the
mplex. This shutter is unique in the
Shutter attachment
I
let that any projectionist can install it
rmplete on any Simplex projector mech-
ilism in an hour or less. There is no
i filing or cutting of any kind necessary,
fie projectionist merely removes the
p shutter bracket, and using the same
(lars, assembles the new shutter bracket,
■lich is called the B & S, and installs
He B & S shutter bracket in place of the
p one.
“The photograph I have marked No.
j gives a view of’ the shutter with one
i its grilled protectors removed. You
Lens turret
til observe that it is a two-wing shut-
k, so arranged that while cutting the
lht it also directs a stream of air
tainst the cooling-plate and mechanism,
fits further increasing the tendencies
t keep the film cool. I can say to you
tit this device is thoroughly practical.
1 will enable owners of old Simplex
I'chanisms to install the rear shutter
£ a comparatively moderate cost. The
fnd wheel just below the casing door
lch is for framing the picture. The
“butterfly” knob near the top is used to
open the gate. A lever is provided for
raising the fire shutter.
“The other device that Basson now
has ready for the market is a lens tur-
ret for the Simplex mechanism. This
also may be installed by the projection-
ist in ten or fifteen minutes. It is only
necessary to remove the eight screws
holding half of the front plate and the
casing door. You then put the lens tur-
ret front plate and door in their place,
reinsert the eight screws and the job is
done.
“This turret is designed to carry three
lenses, the regular projection lens, and
one for magnascope or large picture.
The third one is for sound-on-the-film
pictures. Every necessary adjustment
is provided. Each lens may be moved
straight upward, downward, or sidewise
to adjust for registration on the screen.
Each lens may be focused individually
and it remains so focused at all times.
In order to change from one lens to the
other it is only necessary to pull up on
the knob at the top of the turret (as
shown in the other picture) and rotate
the turret, which is automatically locked
into place when in the right position.
This thing has been in actual use for
nine months in one of the Broadway
theatres and is giving excellent results.
I’m told.
“Under modern conditions, of course,
the theatre that gives an up-to-date per-
formance must have at least two, and
preferably three, lenses for each pro-
jector. These lenses must be so carried
that each may be made available for use
in the minimum possible time. This de-
vice will do the trick, I think, and is
quite moderate in cost.”
Popularity of Chenille
• CHENILLE construction of rugs and
carpets seems to be increasing in
popularity in spite of competition of
broadloom production in the other types
of weaves, according to information from
the Mohawk Carpet Mills of Amsterdam,
N. Y. Chenille was not introduced into
the United States until around 1909, and
by 1921 production had reached 397,000
square yards, while in 1927 a total of
456,000 square yards was produced.
It is interesting to note from the re-
ports on this item that special orders of
unusual design, color and fabric value
are continuing at a brisk pace despite
the current recession in purchases gen-
erally.
read the ads
. . . they’re interesting — they have to
be, these days. And they offer the execu-
tive a quick means of keeping abreast
of the times in his business. Products
are offered because they are useful.
They are useful because they either save
money or provide a way to greater
profits. The advertisements tell why
they do, in a manner requiring the small-
est amount of a reader’s time. Read the
ads — they’re chockful of ideas.
Impossible-T o-Stall-Or-Jam
New-Tiffin
Curtain-Control
Starts, Stops, or Re-
verses at Any Point
Detailed
Description
Upon Request
EXHIBITORS
Printing Service
711 South Dearborn Street
CHICAGO, ILL.
Motion Picture Patents My Specialty
PATENTS
William N. Moore
Patent Attorney
Loan and Trust Building
Washington, D. C.
The first important step is to learn
whether you can obtain a patent. Please
send sketch of your invention with
$10, and 1 will examine the pertinent
U. S. patents and inform you whether
you are entitled to a patent, the cost
and manner of procedure. Personal at-
tention. Established 35 years.
Copyright your play $5.00
Trade-Mark your goods or titles $30.00
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68
Better Theatres Section
June 7, 19c
Modern
Installations
The tendency among theatres, both
large and small, throughout the
country is to modernize. Evidence
of this encouraging situation is
found in the many installations
of equipment reported by leading
manufacturers.
THE FOTO-VOICE COMPANY, INC.
Reproducers
Central theatre, Madison, Wis.
Palace theatre, Saxis, Va.
Powell theatre, Chincoteague, Va.
Garden theatre, Cumberland, Md.
Wonderland theatre, West Point, Va.
E-ZEE SCREEN COMPANY
Screens
Rivera theatre, Tonawanda, N. Y.
Avondale theatre, Tonawanda, N. Y.
Elentery theatre, Buffalo, N. Y.
Sylvia theatre, Buffalo, N. Y.
Fillmore Palace theatre, Buffalo, N. Y.
Commodore theatre, Buffalo, N. Y.
Linklon theatre, Buffalo, N. Y.
Casino theatre, Buffalo, N. Y.
Masqu theatre, Buffalo, N. Y.
Lovejoy theatre, Buffalo, N. Y.
Cazenovia theatre, Buffalo, N. Y.
Ridge theatre, Lackawanna, N. Y.
Hippodrome theatre, Niagara Falls, N. Y.
Linklon theatre, Rochester, N. Y.
Attica theatre, Attica, N. Y.
Allendale, Buffalo, N. Y.
THE WISCONSIN CHAIR COMPANY
Seating
Paul C. Nowatske, Mukwonago, Wis.
Matt Sembaur, Montgomery, Minn.
Fargo theatre, Sycamore, 111.
Oscar Johnson, Atlantic, la.
Walter Allen Donovan, Waterbury, Conn.
Stella theatre, Council Grove, Kan.
C. W. Docter, Mayville, Wis.
Heywood Amusement Company, Stanley,
Wis.
Pokadot theatre, Fort Dodge, la.
Corn Belt Theatres, Inc., Fort Dodge, la.
Grand theatre, Eldora, la.
Jewel theatre, Burlington, la.
Grand theatre, Durand, Wis.
Park theatre, Clear Lake, la.
HOFFMAN & SOONS
Rheostats
Central Square theatre, Cambridge, Mass.
Chester theatre, Bronx, N. Y.
Park Lane theatre, New York, N. Y.
Granada theatre, Malden, Mass.
Regun theatre, New York, N. Y.
Loew’s Alpine theatre, Brooklyn, N. Y.
Mayfair theatre, Brooklyn, N. Y.
Palace theatre, Passaic, N. J.
Rialto theatre, Passaic, N. J.
Loew’s Coney Island theatre, Coney Island,
N. Y.
Luxor theatre, New York, N. Y.
Strand theatre, Lakewood, N. J.
Theatre Equipment
NEW AND USED
Most complete stock in the U. S
Moving Picture Machines, Screen*.
Booths. Opera Chairs. Spotlights.
Stereopticons, Film Cabinets. Port-
able Projectors. M. P. Cameras. Gen-
erator Sets. Reflecting Arc Lamps.
Carbons. Tickets, Mazda lamps and
Supplies.
Projection Machines repaired and
overhauled. Repair parts for al»
makes opera chairs. Attractive 3 x 10 ft. muslin ban-
ners $1.50; on paper 50 cents.
We Pay Highest Prices for Used
Projection Machines. Opera Chairs, ets.
Everything for the Theatre — Write for Catalog "H"
Movie Supply Co., 844 Wabash Ave., Chicago
Strand theatre, Portland, Me.
Beacon theatre, Port Washington, N. Y.
Strand theatre, Port Jervis, N. Y.
Loew’s Main Street theatre, New Rochelle,
N. Y.
Palace theatre, New York, N. Y.
Allston theatre, Allston, Mass.
Loew’s 46th Street theatre, Brooklyn, N. Y.
Stanley theatre, Baltimore, Md.
Paramount theatre, Needham, Mass.
Fox’s Capitol theatre, Portchester, N. Y.
Proctor’s theatre, Newark, N. J.
Loew’s Jersey City theatre, Jersey City,
N. J.
ARCTIC NU-AIR CORPORATION
Air Conditioning Systems
Arbo theatre, Nevada, Mo.
Unique theatre, Litchfield, Minn.
Atlas theatre, Cheyenne, Wyo.
Mecca theatre, Enid, Okla.
Palace theatre, Duncan, Okla.
Quimby theatre, Zanesville, 0.
Tuxedo theatre, Detroit, Mich.
LaSalle theatre, Detroit, Mich.
Alhambra theatre, Detroit, Mich.
Star theatre, Westbrook, Minn.
Reading Amusement Company, Reading,
Mass.
Grand theatre, Newark, 0.
Rialto theatre, Macon, Ga.
Baden theatre, St. Louis, Mo.
Eclair theatre, Cleveland, O.
State theatre, Chattanooga, Tenn.
Princess theatre, Sturgis, Ky.
Victory theatre, Tampa, Fla.
Royal theatre, Hoisington, Kan.
Washington Theatre Circuit, Cleveland, 0.
Rex theatre, Calumet, Minn.
Auditorium Theatre Company, West Point,
Neb.
Amite theatre, Amite, La.
Holbrook theatre. Detroit. Mich.
Agate theatre, Minneapolis, Minn.
Arcade theatre. Patterson, La.
State theatre, East St. Louis, 111.
T. W. Sharp, Little Rock, Ark.
Louisiana theatre, Baton Rouge, La.
U. S. A. Motion Picture Service, Fort Bliss,
Tex.
Park theatre, Rockland, Me.
Central theatre, Biddeford, Me.
The Modern Th eatre
Comes to Bombay
( Continued from page 23)
with an additional retiring room for
ladies.
“From the entrance hall a marble-
paved staircase leads to the foyer above.
This is a spacious, beautifully decorated
and furnished hall incorporating the
lounge and equipped with a modern
American soda fountain. Only pure fil-
tered water is used in the fountain, a
necessity often overlooked in this coun-
try.
“From the foyer, easy access is ob-
tained to the boxes and stalls; the
former accommodating four seats each.
The boxes, stalls and first-class seats are
fitted with specially patented springing
which ensures complete comfort and
each chair is arranged to give a clear
and uninterrupted view of the screen.
The first, second and third class en-
trances and box offices are separate from
each other and ample exits have been
provided which would enable the theatre
to be emptied in less than a minute if
the necessity arose.
“The whole of the seating, draperies
and electric light fittings have been ob-
tained from England and France. The
lights of the auditorium are control!*
by the latest dimming apparatus, whit
enables them to be switched off and (
“A special feature of the auditoriu
is the beautifully designed prosceniui
above which are mounted two beautif
plaster figures. The draperies ar
proscenium curtain are made of the fi
est velvet and various shades of silk.
“As regards the class of pictun
which will be presented at the new ci:
ema, the name of Pathe and First N.
tional are sufficient guarantee of the e:
cellence of the fare that will be pr
vided. The management will not coi
fine themselves, however, to the showir
of Pathe and First National films. T1
best productions of leading America
English, German and French produce]
also will be shown. Neither is it the ii
tention of the proprietor to concentra
on sound films only. A good silent fit
will be shown from time to time, tl
policy of the management being to sho
the best films available each week.
“A word may be added regarding tl
electric signs on the outside of the buil
ing. A gigantic illuminated rooste
Pathe’s trade mark, will be seen on tl
top of the building, while the entrano
gate will be marked by a magnificent ii
luminated sign and a trough letter nan
sign, each of which are of a design ar
type not seen in Bombay before.”
The theatre is open nightly, whi
there are matinees on Saturdays, Sui
days and holidays. The evening perfo
mances begin at 6:30 and 9:30 o’clock.
Newark's Playhouse
Another Little
Cinema Adventur
( Continued from page 33)
and cigarettes. To be able to leave
bridge table and saunter to the auditc
ium for a few reels, then up to the me
zanine for bit of “approach golf” or
fox trot or two — these privileges d
tinguish the enterprise that sponsc
them and thus they have an effect sin
lar to the myriad brass buttons and la
ish performance of the mammoth a
expensive deluxe theatre. A number
leaders in the little cinema moveme:
have expressed complete disillusionme
regarding the efficacy of the “art” p
ture in a theatre operated for prol.
Perhaps Hollywood’s sound pictur*
with ping pong and free coffee for sub'
ballyhoo, has begun a reclassification
the little cinemas as smart business ve ■
tures combining most of the economy
the “shooting gallery” with the “clas
of the big picture palace.
Humphrey Davy & Associate:
Consulting Electrical Engineers
4324 Market St., Philadelphia. Pa.
Lay Out Plans and Prepare Specifications, incl
Projection Room, etc., details
Each Project STUDIED INDIVIDUALLY
Correspondence Solicited
une 7, 1930
Exhibitors Herald-World
69
The Pennsylvania Safety Code
( Continued from page 26)
metal lath and cement or gypsum plaster
to a depth of one (1) inch, or other ma-
terial of equal fire-resistive quality may
be used. Ashes removed from the fur-
nace shall be kept in metal containers.
Emergency Lighting
Section 1. Administration
The rules set forth in these regula-
ions shall apply to every establishment
s enumerated in Section 2, of Act 299
f 1927 as amended 1929 and which are
designated by these regulations in Sec-
ion 2.
(a) No person or persons shall re-
lieve or make ineffective any emergency
ghting system or parts thereof, except
or the purpose of immediately making
epairs or adjustments; and any person
r persons who remove or make ineffec-
ive emergency lighting systems or parts
f such systems, shall replace the same
nmediately upon the completion of such
epairs or adjustments.
(b) Every building owner or person
xercising direction or control over any
erson or persons who may remove or
lake ineffective any emergency lighting
ystem or parts of such systems shall
ave the system or part of the system so
'jemoved, promptly and properly replaced.
Section 2. Scope
Emergency lighting systems shall be
istalled in buildings of the following
ccupancies when used after 7:00 P. M.
uch systems shall furnish emergency
lumination at the points indicated.
1. Theatres, Motion Picture Theatres,
Opera Houses:
(a) Main auditorium;
(b) Illuminated exit signs;
(c) Lobbies;
(d) Hallways, stairways, arid similar
means of egress to outside exits;
(e) Boiler rooms;
(f) Projection rooms;
(g) Stage lighting boards;
(h) Rooms in which emergency light-
ing equipment is located;
(i) Main switch-board rooms;
(j) Outside of buildings, above exits
when such exits are more than
one step above grade;
(k) Above landings of fire escapes.
Public Halls and Auditoriums:
(a) Main auditoriums;
(b) Illuminated exit signs;
(c) Lobbies;
(d) Hallways, stairways, and similar
means of egress to outside exits;
(e) Boiler rooms;
(f) Projection rooms;
(g) Stage lighting boards;
(h) Rooms in which emergency
equipment is located;
(i) Main switch board rooms;
(j) Outside of buildings above exits
when such exits are more than
one step above grade;
(k) Above landings of fire escapes.
3. Lodge and Club Rooms or Halls when
used for public assembly pur-
poses:
(a) Auditoriums or club rooms;
(b) Illuminated exit signs;
(c) Lobbies;
(d) Boiler rooms;
(e) Hallways, stairways, and similar
means of egress;
(f) Rooms in which emergency light-
ing equipment is located ;
(g) Above landings of fire escapes.
Section 3. Definitions
For the application of these regula-
tions :
(a) The term approved shall mean
approved by the Industrial
Board.
(b) The term board shall mean
the Industrial Board.
(c) The term department shall
mean the Department of La-
bor and Industry.
(d) The term normal source of
energy supply shall mean the
source supplying energy for
lighting under usual or nor-
mal conditions.
(e) The term emergency source of
energy supply shall mean the
source supplying energy for
lighting when the normal
source fails.
(f) The term connected load shall
mean the combined wattage
of the lamps on the emer-
gency circuits.
[To be continued in the next issue]
A Theatre for the Encouragement
Of "Better Pictures"
( Continued from page 28)
ishes of the majority of its patrons
ill influence the policy of the theatre,
ictures will be carefully selected and
iquests of the patrons will always re-
vive consideration. Programs will be
iried and will include previews, second-
fid third-runs and revivals. Every ef-
)rt will be made to exclude vulgarity,
apstick and dullness. Amusement will
e stressed and every effort will be made
J) make the little theatre a favorite
lathering place for those who wish to
:e pictures in' congenial, comfortable
surroundings.” Fox Movietone News has
been adopted as a feature of all pro-
grams. The opening feature attraction
was ‘‘The Unwritten Law,” a British
production.
The reception committee for the in-
augural performances included Mrs.
Harris Childs, Harry H. Flagler, Miss
Anne Morgan, Mrs. James Roosevelt,
Mrs. I. N. Phelps Stokes, Col. Roy W.
Winton and Mrs. W. K. Vanderbilt.
Sophie K. Smith is managing director of
the theatre.
Angels Don t
Need Them
But wingless workmen using
old-fashioned ladders may get
nasty falls if they don't use
them. Dayton Safety Lad-
ders eliminate all ladder-risks.
They keep workmen wor\ing.
The Dayton Safety Ladder
cannot topple, slip, or slide.
It is light, strong, firmly
braced, and folds flat for easy
carrying. Has a roomy, pro-
tected platform, with auxili-
ary step for added height. In
sizes 3 to 16 feet. Mod-
erately priced.
Type “B" Dayton Ladder,
too — a smaller, popular-
priced, all-purpose safety lad-
der in seven sizes.
Write Dept. BT-6 for
complete information
The Dayton Safety Ladder
Company
121-123 West Third St.
Cincinnati, Ohio
DAYTON
Safety Ladder
( Patented )
Stock carried on Pacific Coast by E. D. Bullard
Co., Los Angeles and San Francisco, and by 16>0
other distributors from coast to coast . Made
and distributed in Canada by Percy Hermant,
Ltd., Toronto.
70
Better Theatres Section
June 7, 19
New Inventions . . illustrated descriptions of devices related
to motion pictures and allied crafts, recently published by the U. S. government and
selected for Better Theatres by William N. Moore, patent specialist of Washington, D. C.
F
1,756,863. METHOD OF MAKING MOTION-
PICTURE FILMS. Charles A. Hoxie, Schenec-
tady, N. Y., assignor to General Electric Com-
pany, a Corporation of New York. Filed Dec. 2,
1926. Serial No. 152,248. 3 Claims. (Cl. 88—
16.2.).
2. The method of making a film having moving
picture and sound records thereon which com-
prises making a picture record on a film which is
particularly adapted by reason of its speed for
the making of the original picture record, mak-
ing a sound record on a five-grained film which
is particularly adapted by reason of its structure
for recording sound, and printing the picture and
sound records thus made on a third film similar
to the sound record film.
1,754,538. TONE AMPLIFIER FOR SOUND-
REPRODUCING APPARATUS. Fritz Wilhelm,
Berlin-Halensee, and Karl Johann Mueller, Berlin-
Grunewald, Germany; said Wilhelm assignor to
said Mueller. Filed Feb. 18, 1926. Serial No.
89,148, and in Germany Feb. 23, 1925. 4 Claims.
(CL 181—27.)
1. A sound reproducing apparatus, comprising
a sound reproducing member, a sound collecting
member located adjacent said sound reproducing
member, a rectilinear rod carrying said collecting
member, and an apertured diaphragm member
connected with said rod at a point away from
said collecting member and disposed transversely
of said rod.
1,756,043. STAGE CURTAIN OR DROP.
Francis E. Weidhaas, Bronxville, N. Y. Filed
July 14, 1928. Serial No. 292,826. 18 Claims.
(Cl. 272—22.)
8. In combination with a suspended curtain and
a pulley system a selective, manually operated
means for changing the contour of said curtain
into a desired outline and fixed means for holding
said contour at will.
1,754,897. AUTOMATIC SOUND-REPRODUC-
ING MACHINE. Samuel Kohn, New York, N. Y.,
assignor to Wonda Phonograph Co., Inc., New
York, N. Y., a Corporation of New York. Filed
Oct. 10, 1921. Serial No. 506,739. 1 Claim.
(Cl. 274—10.)
In a multiple-record phonograph the combina-
tion with a turntable, a reproducer arm, a repro-
ducer, a stack of records adapted to be succes-
sively fed to the turntable and a brake for the
turntable, of means for automatically moving the
reproducer arm of record-playing position and
means called into action by cessation of move-
ment of said reproducer arm across said turntable
sequentially to raise the reproducer from a record
when it has completed reproducing a selection
thereon, to move the reproducer arm clear of the
record, to supply another record from said stack
to said turntable and to lower the reproducer onto
the newly supplied record, means to render the
brake operative to stop the turntable and means
for predetermining the number of records from
the stack to be played in succession before the
brake becomes operative to stop the machine.
1,754,323. COLOR-PROJECTION APPARATUS
FOR CINEMATOGRAPHS. Reginald Killick,
London, England, assignor to The K. & S. Syn-
dicate Limited, London, England, a British com-
pany. Filed Apr. 20, 1923. Serial No. 633,433,
and in Great Britain June 26, 1922. 5 Claims.
(Cl. 88—16.4.)
1. In combination with a cinematographic de-
vice having a revoluble spindle, an attachment
therefor comprising, a stationary sleeve member,
an angularly adjustable cup-shaped member fric-
tionally engaging said sleeve, an intermediate
gear, an intermediate gear support secured to the
cup-shaped member on which the intermediate
gear turns, a driving gear on said spindle mesh-
ing with the intermediate gear, a driven gear
meshing with the intermediate gear, an enclosing
casing for the gears secured to and revolving with
said driven gear, a shutter secured to the casing,
and manual means carried by the cup-shaped
member for adjusting the position thereof to vary
the angular position of the intermediate gear sup-
port to position the openings in the shutters.
1,754,506. SOUND AMPLIFIER. Charles C.
Flynn, Detroit, Mich. Filed May 14, 1928. Serial
No. 277,467. 4 Claims. (Cl. 181—27.)
.1
:
1. A sound amplifier of the class described,
comprising: a housing having side walls; support-
ing plates mounted on said side walls; a cover-
ing for said side walls; a sound passage extend-
ing inwardly of said housing, projecting beyond
said supporting plates; a pair of coverings, each
positioned on said supporting plates at opposite
sides of said passage, said supporting plates coop-
erating with said sound passage for dividing said
housing into a plurality of pairs of outlet pas-
sages.
1,756,864. FILM-DRIVING APPARATUS.
Charles A. Hoxie, Alplaus, N. Y., assignor to
General Electric Company, a Corporation of New
York. Filed Apr. 19, 1929. Serial No. 356,536.
10 Claims. (Cl. 271—23.)
:
It
1. Film driving apparatus comprising a plural-
ity of driving members arranged to engage a film
at spaced points, and means for Varying the speed
of one of said members in accordance with the
length of film between the members, said means
comprising a driven wheel connected with said one
member, a driving wheel having a resilient face in
non-slipping engagement with said driven wheel,
a movable member arranged to engage the film
between said members, and means responsive to
movement of the movable member for varying
the pressure of the driving wheel against the
driven wheel.
1,755,931. SOUND-AMPLIFYING HORN. Her-
man C. Mueller, Milwaukee, Wis. Filed Apr. 8,
1929. Serial No. 353,310. 12 Claims. (Cl. 181—
27.)
1. In a horn having angularly related portions,
the combination with said portions of a sound re-
flector positioned in the angle at the juncture of
said portions, the area of said reflector being
greater than that of a cross section of one of the
portions and angularly disposed to intercept sub-
stantially all portions of a sound wave propa-
gated through said portion and to reflect said
sound wave into the other of said portions sub-
stantially symmetrical with reference to the axis
thereof.
j ne 7, 1930
Exhibitors Herald-World
71
THEATRE PROJECTS
FOLLOWING is a list of new proj-
i ects in motion picture theatre con-
. struction complied from reports
uilable on June 3. The list also in-
ides remodeling projects and contracts
arded. An asterisk before the item
licates that additional information has
in received since a previous report.
THEATRES PLANNED
Arkansas
ITTLE ROCK. — Malco Theatres, Inc., M. J.
niski, 1401 Maple street, has plans by Thompson,
ders & Ginocchio, Hall Building, for proposed new
,ure theatre to be located at Second and Main
ets, with seating capacity of 1,000.
California
XJNTINGTON PARK.— Fox- West Coast Theatres,
j. Film Exchange Building, Los Angeles, has plans
Balch & Stanberry, Film Exchange Building, Los
teles, for a two-story reinforced concrete theatre,
'i seating capacity of 1,700, to be located on Pacific
|ilevard, between Zoe and Saturn avenues. Esti-
ed cost, $300,000.
OS ANGELES. — Fox-West Coast Theatres, Inc.,
If North Western street, has plans by W. A. Hud-
1328 Santa Monica Boulevard, for a two-story
er reinforced concrete theatre, with seating ca-
tty of 2,0'00, to be located in the Westwood Village,
mated cost, $300,000.
jOS ANGELES. — The Fox Film Corporation, 2019
|th Vermont street, has plans by S. T. Norton,
ince Center Building, for a reinforced concrete
tre to be located on South Hill street. Estimated
, $1,500,000.
ASADENA. — B. S. Moss, 572 Madison avenue,
» York, has plans by Eugene De Rosa, 18 East
Ity-first street, New York, for a proposed new
tre to be located on Green street. Cost estimated
exceed $650,000.
IjORTERVILLE. — The Fox Principal Theatres. Inc.,
is the erection of a new theatre, with seating
icity of 1,500. Cost estimated to exceed $200,000.
AN PEDRO. — R. Miller has plans by A. G. Bailey,
Jstreet Building, Los Angeles, for a two-story rein-
ed concrete theatre, 125 by 250 feet, with seat-
capacity of 2,000. Estimated cost, $350,000.
ANTA BARBARA. — Fox-West Coast Theatres,
, 1417 North AVestern street, Los Angeles, has
s by Edwards & Plunkett, 20 East Figueros street,
a modern reinforced concrete theatre, with seat-
capacity of 1,200. Cost estimated to exceed
,000.
Georgia
AWSON. — M. G. Lee has plans by Frank Lock-
3, 119 Adams street, Montgomery, Ala., for a
nosed new two-story brick theatre.
Illinois
JCHELLE. — Community Theatres Corporation, G.
’ien, has plans by E. F. Behrens, 605 North
ligan avenue, Chicago, for a new theatre. Esti-
’.d cost, $60,000.
Indiana
jUFFTON. — Michael Hanley, Hotel Rich, Fort
J r.e, Ind., has plans by E. J. Brown, 309 First
Iona! Bank Building, Fort Wayne, Ind., for a
• story brick theatre to be located at Johnson and
Ihington streets. Estimated cost, $35,0'00.
Kansas
jiARNED. — John Schnack plans the erection of a
I! theatre on site of present Electric theatre, with
I ng capacity of 800. Estimated cost, $40,000.
ItLINA. — Midland Circuit Theatres, care M. B.
Iiberg, 610 Midland Building, Kansas City, Mo.,
I plans by Boiler Brothers, 114 West Tenth street,
Isas City,^ Mo., for a two-story brick, stone, terra-
i° and reinforced concrete theatre and store build-
t 120 by 125 feet. Theatre will have seating
I city of 1,500.
| Kentucky
|iRIS. — The board of directors of the Paris Grand
a House plan remodeling auditorium, redecorate
increase seating capacity from 700 to 1,200 ; in-
projection and sound equipment. Lessee Phoenix
sement Company, John B. Elliott, president, 153
Main street, Lexington, Ky.
Louisiana
ELOUSAS. — The Southern Amusement Company,
Charles, La., plans erecting a modern theatre on
street.
Massachusetts
AWRENCE. — The Salem Realty Company, 278
yette street, Salem, Mass., has plans by C. W.
George L. Rapp, 190 North State street, Chicago,
for an eight-story brick theatre, store and office
ing, 115 by 115 feet, to be located on Essex
t- Estimated cost, $1,000,000.
RINGFIELD. — Winchester Square Association,
ulage street, Hartford, Conn., has plans by L. J.
(lpson, 521 Corbin avenue, New Britain, Conn.,
* one-story brick theatre, 80 by 120 feet, to be
' -d on Winchester Square. Estimated cost, $150,-
Minnesota
NEW ELM. — J. H. Vogel and associates have plans
by L. C. Pinault, St. Cloud. Minn., for a four or
five-story theatre, store and office building. Estimated
cost, $250,000.
Mississippi
McCOMB. — Ellis Saeaphie and associates are inter-
ested in the erection of a three-story brick and stone
picture theatre, store and office building. Theatre
will have seating capacity of 1,600. The third floor
will house a roof garden and banquet haH-
New Jersey
NEW BRUNSWICK.— Owner care H. Bach. 63
Schureman street, plans erecting a two-story brick
theatre and store building. Estimated cost, $150,000.
New York
HORNELL.- — Nititos Dipson, who operates a pic-
ture house in Batavia, N. Y., plans the erection of
a new theatre here.
SYRACUSE. — DeWitt Development Company, J.
Brown, president, Arcade Building, Erie Bouelvard,
East Syracuse, N. Y., has plans by M. J. De Angells,
49 East avenue, for a two-story brick theatre, store
and office building to be located at 2308 James street.
Estimated cost, $400,000.
North Carolina
BURLINGTON. — Publix-Saenger Theatres of North
Carolina, Inc., S. Elm street, Greensboro, N. C., is
reported planning to erect a new theatre, with seat-
ing capacity of 1,000.
Ohio
BEDFORD. — Properties Development Company has
plans by Potter & Gabele & Company, Prospect-
Fourth Building, Cleveland, O., for a two-story brick
and concrete theatre and store building, 80 by 100
feet, to be located at Columbus and North roads.
Estimated cost, $165,000.
ALLENTOWN.— A. R. Boyd. 1,700 Sansom street,
Philadelphia, has plans by Hoffman-Henon Company,
1428 South Penn square, Philadelphia, for the pro-
posed Embassy theatre, with seating capacity of
7,200, to be located on Ninth street, between Hamil-
ton and Linden streets. Estimated cost, $20,000.
Texas
CANTON. — Toss & West plan to erect a new
picture theatre here.
DONNA. — Tom Hester has plans by Lloyd E. Mellu,
Harlingen, Texas, for a two-story brick and rein-
forced concrete theatre.
LULING. — The Luling Amusement Company plan
the erection of a new theatre soon.
XT Q\Yt\Qj
HARRISONBURG. — The Shenandoah Valley Thea-
tres is reported planning the erection of a theatre on
Court square. Estimated cost, $100,000.
PETERSBURG. — The Bluebird Theatre Company,
Sam Northington, manager, plans the erection of a
new theatre at Adams and Franklin streets.
ROANOKE. — Paramount-Publix Theatres Corpora-
tion, Paramount Building, New York, and Meyer &
Engel, Southern representatives, 1901 First street,
Birmingham, Ala., are reported having organized the
Theatre Holding Company, of which Meyer & Engel
are leading factors, for the purpose of erecting a
theatre in rear of the Elks Club on Zazewell avenue.
Estimated cost, $500,000.
West Virginia
PARKERSBURG. — The smoot Amusement Com-
pany, 220 Eighth street, is reported will erect theatre
at Eighth and Market streets, with seating capacity
of 1,800.
REMODELING
Arkansas
LAKE VILLAGE. — The Queen theatre has been
remodeled and reopened.
PINE BLUFF. — Extensive improvements will be
made_ to the West End theatre, including new front
and installing sound equipment.
TEXARKANA. — Saenger theatre, A. S. Watling-
ton, Jr., manager, plans expending $65,000 to install
cooling system, interior decorating and acoustical
equipment.
California
HOLLISTER. — The Opal theatre has been re-
modeled and redecorated. House is being equipped
for audiens.
Connecticut
BRIDGEPORT. — The Cameo theatre, a Warner
Brothers* house, has installed a cooling and ventilat-
ing system, costing about $100,000.
District of Columbia
WASHINGTON. — Warner Brothers Pictures, Inc.,
321 West Forty-fourth street, New York, plans re-
modeling and erecting an annex to the Apollo theatre
at 624 H street, N. E.
Georgia
ATLANTA. — Publix Theatre Corporation, J. F.
Sweeney, construction department, Paramount Build-
ing, New York, plans expending $100,000 for im-
provements to the Paramount theatre at 163 Peach-
tree street.
Illinois
BATAVIA. — The Fargo theatre has been renovated,
redecorated and sound equipment installed. House
recently reopened under the management of Glen
Le Kander.
MINONK. — It is reported that the Royal theatre,
recently damaged by fire, will be remodeled.
ELDORA. — Approximately $4,600 has been ex-
pended for improvements to the Grand theatre.
Kansas
HOISINGTON. — Extensive improvements have been
made to the Royal theatre.
HUTCHINSON. — The De Luxe theatre has been
remodeled and sound equipment installed.
NORCATUR. — The Liberty theatre has been re-
decorated and remodeled.
Mississippi
BILOXI.- — The Saenger theatre, Carlos Holscher,
manager, will soon award contract to install cooling
system, to cost $20,000.
Nero Jersey
NEWARK. — Mayfair theatre, G. Kridell in charge,
1007 South Orange street, has plans by W. E. Lehr-
man, 972 Broad street, for alterations and the erection
of a one-story brick addition to theatre at 1007 South
Orange street. Estimated cost, $150,000.
New York
ROCHESTER. — The Piccadilly theatre, a downtown
Publix house, with seating capacity of 2,259, has
been redecorated and reopened with an all-sound first-
run policy.
ROCHESTER. — The Haven theatre, recently ac-
quired by Warner Brothers, will be renovated and
redecorated, including new seats, carpets, etc.
North Carolina
DURHAM. — Publix-Saenger Theatres of North
Carolina, Inc., Greensboro, N. C., is reported will
improve the Carolina theatre.
WINSTON-SALEM. — Publix-Saenger Theatres of
North Carolina, Inc., has permit to make improve-
ments to theatre at North Liberty and Fifth streets,
including erection of a partition in upper balcony,
brick-end fire exits, cutting off upper box seats, in-
stalling blower system, repainting and redecorating.
Estimated cost, $10,000.
Ohio
MARION. — The Grand Opera House, recently leased
by Daniel Butilla, has been extensively improved and
sound equipment installed. Reopens as the Ohio
PORT CLINTON. — The Colonial theatre has been
remodeled, refurnished and sound equipment installed.
House has been renamed the Madrid and recently re-
opened by Fred P. Reichert.
SPRINGFIELD. — The Hippodrome theatre, smallest
house in the city, with seating capacity of 230, and
owned by the Chakeres Theatres. Inc., is being im-
proved and sound equipment installed.
P eTlTlsylv CLTIXQ/
NEW BRIGHTON. — The Empire theatre, which
was wrecked by fire some months ago, has been
rebuilt and reopened.
Textixessee
CHATTANOOGA. — The Publix Theatres Corpora-
tion, Paramount Building1, New York, plans making
improvements to the Rialto theatres to include new
seats, washed air cooling system, new lobby arrange-
ments, new marquise and remodeling auditorium.
Texas
CLEBURNE. — The Yale theatre plans expending
$30,0'00 for improvements, including installing cooling
system.
MERCEDES. — The Publix Theatres Corporation,
Paramount Building. New York, plans remodeling
and building an addition to its theatre.
CONTRACTS AWARDED
California
*HEALDSBURG. — Construction work has started
on the new State theatre for the Redwood Theatres,
Inc.
*HUNTlNGTON PARK. — Warner Brothers Pic-
tures, Inc., M. A. Silver, Los Angeles, has awarded
the contract to Lange & Bergstrom, Inc., Washington
Building, for the erection of a one-story balcony re-
inforced concrete theatre and store building. Esti-
mated cost, $250,000.
Kentucky
ELIZABETHTOWN. — F. W. Joplin and C. Hays
have awarded the contract to Jenkins Construction
Company for the erection of a one-story brick pic-
ture theatre, 42 by 115 feet.
Massachusetts
MAYNARD. — Gruber Brothers. 97 Main street, have
awarded the contract to T. P. Hurley, 196 Main
street, for the erection of a one and two-story brick,
stone and marble-trim theatre, store and office build-
ing, 110 by 125 feet, to be located at 113-21 Main
street. Cost estimated to exceed $150, '000.
New York
ASTORIA. — Work has been started on a new thea-
tre for Loew on Steinway avenue, between Twenty-
eighth street and Thirty-eighth avenue. House will
have seating capacity of 3,5'00, and is scheduled for
completion and opening on Thanksgiving Day.
CORTLAND. — The Corning Building Company has
started work on the new Schine theatre on North
Main street. Completion is scheduled for early in
December. Estimated cost. $200,000.
Ohio
HAMILTON. — Midham Realty Company has
awarded the general contract to the Midland Building
Company, 2513 Burnet avenue, Cincinnati, O., for the
erection of a two-story reinforced concrete theatre, 90
by 185 feet.
YOUNGSTOWN. — Warner Brothers Pictures, Inc.,
H. R. Maier, 321 East Forty-fourth street. New York,
has awarded the contract to Heller Brothers, Thur-
man & Furnace street, for the ejection of a three-
story brick picture theatre and office building at 262
West Federal street. Estimated cost. $1, 000,000.
72
Better Theatres Section
June 7, j 30
A
Adam, Frank, Electric Company 54
American Seating Company 10
Arctic Nu-Air Corporation 5
Automatic Devices Company 57
B
Basson & Stern 38
Bausch & Lomb Optical Company 53
Beaded Screen Corporation 40
Belson Manufacturing Company 54
Best Devices Company 45
Bigelow-Sanford Carpet Company, Inc 14
Brazel Novelty Manufacturing Company 67
C
Celotex Company 3
Century Electric Company 40
Channon, J. H., Corporation 65
Clark, Peter 61
Cutler-Hammer, Inc 6
D
Humphrey Davy & Associates _ C8
Dayton Safety Ladder Cmopany 69
Dryfhout, H., Company 65
E
Electric Storage Battery Company - 13
Elec-Tro-Fone Corporation 40
Enterprise Optical Mfg. Co Fourth Cover
Exhibitors Printing Service 67
E-Zee Screen Company _ 43
G
Garver Electric Company 61
GoldE Manufacturing Company 56
Guercio and Barthel 65
H
Hall & Connolly _ 58
Hertner Electric Company ._ _ 43
Hewes-Gotham Company 5
Hoffmann & Soone 53
Hub Electric Company 45
I
Ilex Optical Company 46
Illinois Theatre Seat Exchange Company _... 47
Insulite Company, The. 7
International Projector Corporation Third Cover
K
Kausalite Manufacturing Company 63
King Studios, Inc 56
Kliegl Brothers 51
Kooler-Aire Engineering Corporation 12
M
Maier-Lavaty Company _ 57
Mills Novelty Company _ 36
Moore, William N
Movie Supply Company 68
N
National Motion Ad Company 48
National Rug Mills, Inc 41
National Screen Service
National Theatre Supply Company L ];
1*
Patent Scaffolding Company i 4j
Projection Optics Company, Inc 1 51
Quality Slide Company..
a
Raven Screen Company
Reynolds Electric Company
Richards-Wilcox Manufacturing Company....
S
Sloane, W. & J
Strong Electric Corporation
Supreme Heater & Ventilating Company
T
Tiffin Scenic Studios
V
Vallen Electric Company Second >vei
W
Walker Screen Company
Wall-Kane Needle Manufacturing Company
Western Felt Works Front
Wright-DeCo6ter, Inc
Y
York Safe & Lock Company
Classified List of Advertisers
[In this and other issues of Better Theatres]
ACCESSORIES FOR SOUND DEVICES
A million Corporation of America
Basson & Stern
Dworsky Film Machine Corporation
Elec-Tro-Fone Corporation
The Oro-Tone Company
Radio Industries of Canada, Ltd.
Renter Manufacturing Company
SAF Electrical Engineering Company
The Theatre Sound Equipment Company
Van Ashe Radio Company
ACOUSTICAL PRODUCTS
The Celotex Company
The Insulite Company
Johns-Manville Corporation
King Studios, Inc.
National Rug Mills, Inc.
The Sonograph Company
Union Fibre Sales Company
Western Felt Works
ADVERTISING NOVELTIES
Brazel Novelty Manufacturing Co.
AISLE LIGHTS
Kausalite Manufacturing Company
AMPLIFIERS
American Transformer Company
Radio Industries of Canada, Ltd.
Webster Company
ANCHOR EXPANSION BOLTS
The Paine Company
AUTOMATIC CURTAIN CONTROL
Automatic Devices Company
Bruckner-Mitchell, Inc.
Vallen Electrical Company
BANNERS, SIGNS
H. Dryfhout Compamy
CAMERAS AND PROJECTORS
Bell and Howell Company
CARBON ADAPTERS
Best Devices Compamy
Hewes-Gotham Company
CARPET CUSHIONING
The Celotex Company
Clinton Carpet Company
National Rug Mills, Inc.
Western Felt Works
CHANGEABLE LETTERS
Crystalite Products Corporation
CHANGEOVERS
Acme Engineering Corporation
Basson & Stern
Essannay Electric Manufacturing Co.
Guercio and Barthel
COLOR LIGHTING EQUIPMENT
Reynolds Electric Company
DIMMERS
Cutler-Hammer Manufacturing Company
DOUBLE BEARING MOVEMENTS
Guercio and Barthel
ELECTRIC FLASHERS, COLOR HOODS
Reynolds Electric Company
Time-O-Stat Controls Company
ELECTRIC PICKUPS
The Audak Company
Best Manufacturing Company
The Oro-Tone Company
UPCO Products Corporation
Webster Electric Company
EQUIPMENT SUPPLIES
Guercio and Barthel
Illinois Theatre Seat Exchange Company
Monarch Theatre Supply Company
Movie Supply Company
National Theatre Supply Company
EMERGENCY LIGHTING SYSTEMS
Electric Storage Battery Co.
Roth Brothers & Company
ENGINEERING SERVICE
Humphrey Davy & Associates
FABRICS, FIREPROOF
Associated Fabrics Corporation
FANS, VENTILATING
Century Electric Company
FILM CEMENT
F. B. Griffin
Hewes-Gotham Company
Theatre Sound Equipment Company
FILM STOCK
Eastman Kodak Company
FIRE PREVENTION
Sentry Safety Control Corporation
FLOOR COVERINGS
Bihelow-Sanford Carpet Company, Inc.
Mohawk Carpet Mills
W. & J. Sloane
FRAMING LIGHT SHIELDS
GoldE Manufacturing Company
Guercio and Barthel
GENERATORS
Automatic Devices Company
General Electric Company
Hertner Electric Company
Roth Brothers & Company
HORNS AND SPEAKERS
Kersten Radio Equipment Company
Miles Manufacturing Company
Macy Manufacturing Company
Operadio Mamufacturing Co.
Oxford Radio Corporation
Racon Electric Company, Inc.
Radio Industries of Canada, Ltd.
Silver-Marshall, Incorporated
Wright- DeCoster, Inc.
INSURANCE
Jules Juillard <£ Company
INTERCHANGEABLE SPRING SEATS
Illinois Theatre Seat Exchange Company
LAMPS, HIGH INTENSITY
Hall & Connolly, Inc.
LAMPS, REFLECTING ARC
The J. E. McAuley Manufacturing Company
Strong Electric Corporation
LENS MOUNTS
GoldE Manufacturing Company
LENSES
Bausch & Lomb Optical Company
Ilex Optical Company
Projection Optics Corporation
MAZDA ADAPTERS
Monarch Theatre Supply Company
MAZDA REGULATORS
Garver Electric Company
NEEDLES, PHONOGRAPH
Sound Service Systems, Inc.
Wall-Kane Needle Manufacturing Co.
ORGANS
George Kilgen & Sons, Inc.
The Link Company, Inc.
The Marr and Colton Company, Inc.
The Page Organ Company
Robert Morton Organ Company
Rudolph Wurlitzer Company
ORGAN HEATERS
Kausalite Manufacturing Company
Time-O-Stat Controls Corporation
PATENT ATTORNEYS
William N. Moore
PROJECTORS
Coxsackie Holding Corporation
Enterprise Optical Mfg. Co.
Holmes Projector Company
International Projector Corporation
RAILINGS, GRILLES
Zero Valve and Brass Corporation
REELS
Hewes-Gotham Company
Universal Electric Welding Co.
1
REWINDERS
Dworsky Film Machine Corporation
GoldE Manufacturing Company
RHEOSTATS
Hoffmann <& Soons
SAFES, THEATRE
Kewanee Safe Company
York Safe and Lock Company
SAFETY LADDERS
Dayton Safety Ladder Company
Patent Scaffolding Company
SCREENS
American Silversheet Company
Beaded Screen Company
Da-Lite Screen Company
E-Zee Screen Company
Radio Industries of Canada, Ltd.
Raven Screen Company
Schoonmaker Equipment Company
Tonlux Company
Truvision Projection Screen Co.
Walker Screen Company
SEATS
American Seating Company
H ey wood- W ake field Company
Illinois Theatre Seat Exchange Company
Wisconsin Chair Company
SIGNS— ELECTRIC
Flexlume Corporation
Milne Electric Company
SLIDES
Quality Slide Company
Ransley Studios
Workstel Studios
I '
SPEED INDICATORS
A-C Spark Plug Company
Essannay Electric Manufacturing Co.
Mellaphone Corporation
The Oliver Manufacturing Co.
ne 7, 1930
Exhibitors Herald-World
73
UND AND MUSIC
PRODUCING DEVICES
dswin Corporation
mplion Corporation of America
estone, Incorporated
lyne Engineering Company
isc-O-Phone Company
'lec-Tro-Fone Corporation
he Film Spealcer Company
he Foto-Voice Company, Inc.
eneral Talking Pictures Corporation
ales Radio & Supply Company
ood-All Electric Manufacturing Company
ries Reproducer Corporation
eUaphone Corporation
ovie-Phone Corporation
dtional Motion Ad Company
orth American Sound, and Talking Picture
Equipment Corporation
a. cent Reproducer Corporation
he Oro-Tone Company
he Phototone Company
C A Photophone, Inc.
owers Cinephone Equipment Co.
Radio Industries of Canada, Ltd.
Radiotone Pictures Corporation
Renier Manufacturing Company
Sterling Motion Picture Apparatus Corporation
Universal Film Screening Company
Universal Sound Products Corporation
Vitadisc Company
Walt’s Theatre Company
Weber Machine Corporation
Western Electric Company
STAGE AND ORCHESTRA LIFTS
Bruclcner-Mitchell, Inc.
Peter Clark, Inc.
STAGE LIGHTING EQUIPMENT
Frank Adam Electric Company
Belson Mfg. Company
Chicago Cinema Equipment Company
Hub Electric Company
Major Equipment Company
Kliegl Brothers
Wm. Wurdack Electric Manufacturing Co.
STAGE RIGGING HARDWARE
Bruclcner-Mitchell, Inc.
J. H. Channon Corporation
Peter Clark, Inc.
STAGE SCENERY
Tiffin Scenic Studios
Volland Scenic Studios
THEATRE PRINTING, PROGRAMS
Exhibitors Printing Service
National Program & Printing Company
TICKETS
Arcus Ticket Company
Automatic Ticket Register Corporation
TRAILERS
Ad-Vance Trailer Service Corporation
National Screen Service, Inc.
UNIFORMS
Lester, Ltd.
Maier-Lcrvaty Company
VENDING MACHINES
Margaret Felch
VENTILATING EQUIPMENT
Arctic Nu-Air Corporation
Blizzard Sales Company
Kooler-Aire Engineering Corporation
Lakeside Company
Supreme Heater & Ventilator Company
BETTER THEATRES CATALOG BUREAU
‘Better Theatres” offers on this page an individual service to its readers. Detailed information and catalogs concerning any product listed
herewith will he sent to any theatre owner, manager, architect or projectionist. Just fill in the coupon below and mail to “ Better Theatres ”
Division of Exhibitors Herald-World. Readers will find many of the products listed by this Bureau are advertised in this issue.
A
I Mounting systems.
! 3ouitis.il Installations.
I Japters, oar bon.
I ddlng, salsulatlng nsaohlnss.
I [(mission signs.
Iddressing mashlnes.
'dvertising novolties, materials
I dvertislng projeots.
Hr eonditlonlng eaulpment.
Hr dome tents,
isle lights,
lisle rope.
I larm signals.
I mpliflers
I ro lamps, reflestlng
I rchitestural servile.
[ ro regulators.
I rtifloial plants, flowers.
Irt titles.
lutomatia ourtaln eontrol.
I utomatie projection outouts.
I utomatie sprinkler!.
B
lallooni, advertising.
I anners.
i askets. decorative.
I atteries.
' ell-buzzer signal systems.
I looks, pulleys, stage-rigging.
I lowers, hand.
I raking agenelss lor muslslaas.
looking agensles (state kind).
I oilers.
iolts. Chair ansher.
I cioths. projeotlsa.
I ooths, ticket.
I ox, logo chairs.
' rats grills.
Iratt rails
I rokers-Theatrc promotion.
1 ulletin keards. changeable.
a
I ible.
t ibinets.
I ilolum lights.
I imerat.
I inopiet tor fronts.
I irbons.
1 irbon sharpeners.
I irbon wrenches.
I irpets.
I irpet oushlon.
I irpet cleaning compound.
I irpet covering.
I net, Aim shipping.
I iment, film.
I lair covers.
I lairs, wicker.
[ lairs, theatre.
I range makers.
I langeable letters.
Diange overt.
1 lor hoods.
2 ilor wheels.
9 indentert.
I icing devises.
I lelng service.
I ;e sheets.
7 tout machines, display
0
ite strips.
oorations (state kind),
icorators. theatre
71 Dimmers.
72 Disinfectants — perfumed.
73 Display cutout machines.
74 Doors, fireproof.
78 Draperies.
76 Drinking fountains.
77 Duplicating machines.
7d Dynamic speakers.
E
79 Eleotrlo circuit testing Instrn-
ments.
80 Eleotrio fans.
81 Eleotrieal flowers.
82 Eleotris pickups.
83 Eleotrio power generating
plants.
84 Electrical recording.
85 Elestris signs.
86 Eleotris signal and control
systems.
87 Emergency lighting plants.
88 Exit light signs.
V
89 Film cleaners.
90 FHmspllcing maohlne.
91 Film tools (state kind).
92 Film waxing machine.
93 Fire alarms.
94 Fire etoapet.
95 Fire extinguishers.
96 Fire hose.
97 Fire hose reels, carts.
98 Fireproof curtains.
99 Fireproof doors.
100 Fireproofing materials.
101 Fixtures, lighting.
102 Flashlights.
103 Flashers, electric slga.
104 Flood lighting.
105 Floorlights.
106 Floor oovering.
107 Floor runners.
108 Flowers, artificial
109 Footlights.
110 Fountains, decorative.
111 Fountains, drinking.
112 Frames-poster. lobby display.
113 Fronts, metal theatre.
114 Furnaces, ooal burning.
115 Furnaces, oil burning.
116 Furniture, theatre.
I 17 Fuses.
•
118 Generators.
119 Grilles, brass.
120 Gummed labels.
!2I Gypsum products.
H
122 Hardware, stage.
123 Heating system, coal.
124 Heating system, oil.
125 Horns.
126 Horn lifts.
127 Horn towers.
128 Ink. pencils lor slides.
129 Insurance, Fire.
130 Insurance, Rain.
131 Interior deocrating service.
<32 Interior Illuminated signs.
1
133 Janitors’ sucplles.
L
134 Labels, film oautloa.
135 Ladders, safety.
136 Lamps, decorative.
137 Lamp dip coloring.
138 Lamps, general lighting.
139 Lamps. incandescent prolec-
tion.
140 Lamps, high Intensity.
141 Lamps, reflecting arc.
142 Lavatory eguipment, furnish-
ings.
143 Lavatory fixtures.
144 Ledgers, theatre.
145 Lenses.
146 Letters, changeable.
147 Lights, exit.
148 Lights, spot.
149 Lighting fixtures.
150 Lighting Installations.
151 Lighting systems, complete.
152 Linoleum.
153 Liquid soap.
154 Liquid soap oontalnen.
155 Lithographers.
156 Lobby display frames.
157 Lobby gazing balls.
158 Lobby furniture.
159 Lobby decorations.
160 Lubricants (state kind).
161 Luminous numbers.
162 Luminous signs. Interior, ex-
terior.
«
163 Machines, display cutout.
164 Maohines, ticket.
165 Machines, pop oorn.
166 Machines, sanitary vending.
167 Make up. boxes, thcatrloal.
168 Marble.
169 Marquise.
170 Mats, leather.
171 Mats and runners.
172 Mazda projection adapters.
173 Mazda regulators.
174 Metal lath.
175 Metal polish.
176 Mirror, shades.
177 Motor generators.
178 Motors, phonograph.
179 Motion picture cable.
180 Musical Instruments (state
kind).
181 Musio and sound reproducing
devices.
182 Music publishers.
183 Music rolls.
184 Music stands.
M
185 Napkins.
186 Needles, phonograph.
187 Non-synchronous sound de-
vices.
188 Novelties, advertising.
189 Nursery furnishings and equip-
ment.
0
190 Oil burners.
191 Orchestral pieoes.
192 Orohestra pit fittings, furnish-
ings.
‘93 Organs.
194 Organ novelty slides.
195 Organ lifts.
196 Organ chamber heaters.
197 Ornamental fountains.
198 Ornamental metal work.
199 Ornamental metal theatre
fronts.
P
200 Paint, screen.
201 Paper drinking cups.
202 Paper towels.
203 Perfumers.
204 Phonograph motors.
205 Phonograph needles.
206 Phonograph turntables.
207 Photo frames.
208 Pianos.
209 Pioture sets.
210 Player pianos.
211 Plastic fixtures and deaera-
tions.
212 Plumbing fixtures.
213 Positive film.
214 Posters.
215 Poster frames.
216 Poster lights.
217 Poster paste.
218 Portable projectors.
219 Pottery decorative.
220 Power generating plants.
221 Printing, theatre.
222 Programs.
223 Program oevers.
224 Program signs. Illuminated.
225 Projection lamps.
226 Projection machines.
227 Projection machine parts.
228 Projection room equipment.
R
229 Radiators.
230 Radiatcr covers.
231 Rails, brass.
232 Rails, rope
233 Rain Insurance.
234 Rectifiers.
235 Reoonstruotlon servloe.
236 Records.
237 Record cabinets.
238 Recording, eleotrieal.
239 Redecorating service.
240 Refleotors (state kind).
241 Refurnishing service.
242 Regulators. Mazda.
243 Reels.
244 Reel end signals.
245 Reel packing, carrying eases.
246 Resonant orohestra platform.
247 Reseatino service.
248 Rewinding film.
249 Rheostats.
250 Rigging, stage.
251 Roofing materials.
a
252 Safes, film.
253 Safety ladders.
254 Scenery, stage.
255 Soenio artists’ service.
256 Screens.
257 Screen paint.
258 Screens for sound pictures.
259 Seat covers.
260 Seat indicators, vacant.
261 Seats, theatre.
262 Signs (state kind).
263 Signs, parking.
264 Signals, reel end.
265 Sign flashers,
266 Sign-cloth.
267 Sign lettering servloe.
268 Sidewalk machines, c«rn pep-
pers.
>69 Slide*
270 Slide Ink, penolls.
271 Slide lanterns.
272 Slide making outfits.
273 Slide mats.
274 Shutters, metal lire.
275 Soap containers, liquid.
276 Sound and music reproduslai
devioes.
277 Sound-proof Installations.
278 Speakers, dynamic.
279 Speed indicators.
280 Spotlights.
281 Stage doors-valanoes. etc.
282 Stage lighting equipment.
283 Stage lighting systems.
284 Stage rigging-blocks, pnlleys.
285 Stage soenery.
286 Stair treads.
287 Statuary.
288 Steel lockers.
289 Steroptlcons.
290 Sweeping compounds.
291 Switchboards.
292 Switches, automatic.
293 Synchronous sound devices.
T
294 Talley counters.
295 Tapestries.
296 Tax free music.
297 Telephones. Inter-cemmunleat-
Ing.
298 Temperature regulatlca sys-
tem.
299 Terra Cetta.
300 Terminals.
301 Theatre amounting systems.
302 Theatre dimmers.
303 Theatre seats.
304 Tiskets.
305 Ticket booths.
306 Tioket ohoppers.
307 Ticket holders
308 Ticket Raoks.
309 Tioket selling machines
310 Tile.
311 Tile standi.
312 Tone arms.
313 Tool cases, operators’.
314 Towels, paper.
315 Towels, cloth.
316 Trailers.
317 Transformers.
318 Tripods.
319 Turnstiles, registering.
320 Turntables, phonograph.
U
821 Uniforms.
V
322 Valances, for boxes.
323 Vases, stone.
324 Vacuum oleaners.
325 Ventilating fans.
326 Ventilating, soollng system.
327 Ventilating systems, complete.
328 Vending maohines. soap, tew-
els, napkins, eto.
329 Vitrolite.
330 Volume controls.
W
331 Wall burlap.
332 Wall leather.
333 Watohman’s docks.
334 Water coolers.
335 Wheels, color
“BETTER THEATRES” DIVISION, Exhibitors Herald-World, 407 South Dearborn Street, Chicago
Gentlemen : I should like to receive reliable information on the tollowmg item* .
(Refer to Items by Number)
Remains :
Name Theatre City
State Seating Capacity
74
Better Theatres Section
June 7, 19 i
What the Distribution Census Means
Distribution and marketing
rather than production now form
the most important problems fac-
ing business men. It is no longer a
question of how to produce more com-
modities, but rather how can the com-
modities that are already being produced
be distributed.
In the opinion of many students of
business, one of the reasons why greater
progress has not been made in the field
of distribution has been the lack of ade-
quate statistical information about that
process. Although a great deal is known
about the quantity of various commodi-
ties produced, all sight, statistically, has
been lost of practically every commodity
after it has passed the factory door. The
total volume of retail trade in this coun-
try is not known and guesses vary by
ten billion dollars or more.
Consequently, many people have con-
tended that a census of distribution,
such as is now underway, would form
the basis for a great advance in busi-
ness by showing something about the
quantities of commodities marketed, the
channels through which thev reach the
consumer and other related facts. They
believe the census will enable business
men to set up measuring sticks which
would show the direction in which busi-
ness is moving — that it will give facts
instead of “hunches” upon which to base
plans and decisions, and will greatly aid
in constructive thinking, which is the
one great force for progress in any
business.
Any study of the distribution problem
This article, analyzing the pur-
pose of the current distribution
census conducted by the federal
government and pointing out the
aid in better understanding the
economic set-up of the nation that
manufacturers and distributors
may expect from this census, has
been prepared by the bureau of the
census of the U. S. Department of
Commerce and is presented for its
interest to the manufacturers and
distributors of products used in
the motion picture industry.
naturally gives rise to the question: Can
the margin be reduced between the
farmers and manufacturers on one side,
and consumers on the other?
Many business men and economists be-
lieve it can be done without causing any
reduction in wages or legitimate profits,
if accurate information is made avail-
able. They believe it can be done
through the elimination of waste in the
wholesale and retail businesses.
This country is so tremendously large
in territory, manufacturing is so highly
localized, and the standards of living are
so much higher than in many other
lands, that a vast and exceedingly com-
plex machinery necessarily came into ex-
istence to bridge the ever-widening gap
between producer and consumer. This
distribution machinery has now grown
so complex and has so many ramifica-
tions that few individuals indeed have
any real conception of what it actually
is, of what elements it is composed, and
how it functions.
It is for these and many other reasons
that the merchants, manufacturers,
bankers, trade and business organiza-
tions have felt for some time that in or-
der to carry on domestic commerce with
maximum efficiency it is just as neces-
sary to have accurate and impartial
statistics concerning domestic distribu-
tion as it has been in the handling of
the export and import business. The
census of distribution thus comes to the
merchants and wholesalers as a response
to their own demands.
Approximately two million establish-
ments is covered by the census of distri-
bution. In addition, a number of ques-
tions regarding the distribution of their
sales have been asked of all manufac-
turers, the answers of which will reveal
whether they are engaging in wholesal-
ing and retailing on their own account.
An attempt has also been made to se-
cure data relating to the more important
purchases made by manufacturers, for
they, in the aggregate, probably buy
more than is sold by all the retail stores
together.
It should be borne in mind, however,
that the census of distribution is not a
complete survey. Only basis facts have
been obtained. No attempt has been
made to go exhaustively into any one
phase or aspect of distribution.
Adjusting Air Conditions to the Weather
( Continued from page 18)
ent on whether it is summer or winter.
This will produce another effect at en-
trance and exit corridors, where the in-
side and outside air mixes, which will
help not only to reduce the shock of
change greatly, but also practically to
eliminate such shock. This plan can best
be seen in the following table:
TABLE 3
Operations for Air Conditioning
System in Theatres
Summer
Effective temp. -deg. 75
Relative humidity —
Per cent 30
Air motion — f.p.m...500
Air temp. — deg.F. .. 8914
Midseason
Winter
68
64
50
70
300
150
77
69%
This table is simply a suggestion and
will help those who are interested to
plan their own charts which will meet,
more nearly, local conditions. Two in-
teresting facts connected with this chart
should, at this time, be pointed out. One
is that it provides for a high inside air
temperature in the summer and a low
air temperature for the winter. The
other is that the relative humidity is
low for the summer and high for the
winter. Such temperatures will not be
hard to obtain. Furthermore, the rela-
tive humidities proposed will not in-
crease the cooling or refrigeration load
from that had by operation at a
constant humidity and temperature
throughout the year. The variation in
air motion will require either variable
speed motors for the fans or a clutch
drive.
There is one more method by which
even greater variation in temperatures,
and even in humidities, can be obtained
to provide comfort in the theatre, yet
creating but a small change when sum-
ads will tell you
. . . about things you perhaps never
thought of regarding your theatre. Are
you taking advantage of the new prod-
ucts— of the new improvements in long-
estahlished products? Articles tell you
about these. But so do the advertise-
ments, if not so comprehensively, at least
far more quickly. Advertising has
grown because business men have real-
ized this. The “live” business man reads
the ads. For they are chockful of ideas.
mer and winter are with us, between i-
side and outside conditions. That ci-
sists of varying the air pressure, as \ 11
as the other four factors, for lie
weather inside the theatre. Ordin y
atmospheric pressure is 30 inches, >r
14.7 pounds per square inch. It is fu-
sible to lower the pressure sevtal
inches in the winter and raise it le
same amount during the summer id
thus obtain an additional improvem< t. j
At the same time it should be reali'd j
that it is not wise to make any gre::r
change in the air pressure since littl- is
known as to the effect of such charts
on human beings. As a matter of f t,
even the change suggested should ( ly
be made with the approval of special! s.
With the charts it will be found e>y
to determine the effective temperatt 38
of not only the inside but also the t-
side air. From the suggestions mad in
Table 3, a table can be figured fo a
particular installation with forekmd-
edge of the effect that can be expec d.
These two methods alone should re dt j]
of many theatres and make many tla-
tres more popular even than they ar at
present.
Few of the
many installations of
gUngfe r
IN LEADING THEATRES
THe /nternatiana/ fl-o/ec Aar OF FOREIGN COUNTRIES TAc Znternationa/ flrq/ector
PROJECTORS
INDIA
LAHORE, Excelsior Theatre
CALCUTTA, Empire Theatre
CALCUTTA, Elphinstone Picture
Palace
BOMBAY, Excelsior Theatre
KARACHI, Palace Theatre
COLOMBO, Empire Theatre
NEW DELHI, Capitol Theatre
RANGOON, Excelsior Theatre
AUSTRALIA
SYDNEY, Capitol Theatre
SYDNEY, State Theatre
SYDNEY, Lyceum Theatre
MELBOURNE, State Theatre
PERTH, Ambassadors Theatre
CHINA
SHANGHAI, Embassy Theatre
SHANGHAI, Odeon Theatre
PEKING, Chen Kwang Theatre
CANTON, National Theatre
TIENTSIN, Empire Theatre
COLOMBIA
MEDALLIN, Circo Espana Theatre
MEDALLIN, Teatro Junin Theatre
ARGENTINA
BUENOS AIRES, Grand Splendid
Theatre
BUENOS AIRES, Palace Theatre
BUENOS AIRES, Electric Palace
Theatre
BUENOS AIRES, Select Avalle
Theatre
BUENOS AIRES, Astral Theatre
CORDOBA, General Pas Theatre
ROSARIO, Palace Theatre
URUGUAY
MONTEVIDEO, Rex Theatre
MONTEVIDEO, Colonial Theatre
MONTEVIDEO, Cervantes Thea:re
CHILE
SANTAIGO, Splendid Theatre
FRANCE
MARSEILLES, Odeon Cinema
BORDEAUX, The Francais
STRASBOURG, The Broglie
Palace
TOULOUSE, The Paramount
REIMS (Marne), The Opera
House
NICE, Paris Palace
LILLE, Familia Theatre
NIMES, Theatre de l’Eldorado
PARIS, Maribaux Cinema
PARIS, Max Linder Cinema
PARIS, Lutetia Cinema
PARIS, Omnia Pathe Cinema
PARIS, Metropole Cinema
PARIS, Capitole Cinema
PARIS, Imperial Cinema
PARIS, Mozart Cinema
PARIS, Fox Film Corporation
PARIS, Gaumont Palace
PARIS, The Paramount Theatre
PARIS, Theatre des Capucines
PARIS, The Cinema de la Madeleine
PARIS, The Aubert Palace
MARSEILLES, Capitole Theatre
PARIS, Tiffany Films
BELGIUM
BRUSSELS, Theatre Coliseum
GHENT, Cinema
SWITZERLAND
ZURICH, Apollo Cinema
BERNE, Cinema Splendid Palace
ZURICH, Capitol Theatre
GERMANY
BERLIN, U.F.A.
BERLIN, National Film Berleih u
Vertriebs
HOLLAND
AMSTERDAM, Firma P. R. Van
Duinen
ITALY
ROME, Super Cinema
MILAN, The Corso Cinema
TURIN, The Ghersi Theatre
MILAN, Odeon Cinema
SWEDEN
KUNGSGATAN, STOCKHOLM,
Svenska Filnnndustrie
MALMO, The Palladium
STOCKHOLM, The Olympia
SPAIN
BARCELONA, The Tivoli Theatre
EGYPT
CAIRO, Josy Palace
ALEXANDRIA, Josy Pictures
ALEXANDRIA, Cinema Royal
TURKEY
CONSTANTINOPLE, The Grand
Cine Opera
GREECE
PIRAEUS, ATHENS, Cinema
High Life
ATHENS, Salon Ideal Cinema
JAPAN
TOKYO, Denki-Kan
TOKYO, Hochi News Hall
TOKYO, Musashino-Kan
TOKYO, Hogaku-za (managed by
Paramount)
ASAKUSA, TOKYO, Shochiku-Za
SHINJUKU, TOKYO, Shochiku-
Za
TOKYO, Teikoku-Kan
TOKYO, Tokyo Asahi News Hall
TOKYO, Tokyo Municipal Hall
TOKYO, Tokyo Jiji News Hall
TOKYO, Shibazono-Kan
YOKOHAMA, Odeon-Za
YOKOHAMA, Yokohama-Kan
NAGOYA, Chitose-Za
NAGOYA, Shochiku-Za
NAGOYA, Toyotomi-Kan
KYOTO, Cinema Club
KYOTO, Shochiku-Za
KYOTO, Hinode News Hall
KOBE, Asahi-Kan
KOBE, Kikusui-Cinema
KOBE, Bankoku-Kan
KOBE, Shochiku-Za
KOBE, Yamashin-Kan
OSAKA, Asahi-Za
OSAKA, Benten-Za
OSAKA, Iroha-Za
DOTONBORI, OSAKA,
Shochiku-Za
SHINSEKAI, OSAKA, Shochiku-
Za
OSAKA, Shikishima Club
OSAKA, Ohashi-Za
OSAKA, Osaka Asahi News Hall
OSAKA, Osaka Mainichi News Hall
OSAKA, Yachiyo-Za
HIROSHIMA, Tenshi-Kan
YAHATA, Chuo-Kan
FUKUOKA, Kiraku-Kan
FUKUOKA, Kotobuki-Kan
FUKUOKA, Yuraku-Kan
SOUTH AFRICA
JOHANNESBURG, Bijou Theatre
CAPETOWN, New Alhambra
DURBAN, Prince’s Theatre
BRAZIL
SAO PAULO, Cine Theatro Odeon
RIO DE JANEIRO, Palace Theatre
SAO PAULO, Cine Braz Poly-
theama
SAO PAULO, Cinema Capitolio
SAO PAULO, Theatro Colyseu
RIO DE JANEIRO, Cinema Odeon
RIO DE JANEIRO, Pathe Palacio
PORTO ALEGRE, Cinema Apollo
(RIO GRANDE DO SUL) CURL
TYBA, Cinema Theatro Poly-
theama
(ESTADO DO PARANA) PIRA-
CICABA, E. SAO PAULO, The-
atro Sao Jose
HUNDREDS OF INSTALLATIONS IN GREAT BRITAIN
THOUSANDS THROUGHOUT THE WORLD
J ■
rHE INTERNATIONAL PROJECTOR CORPORATION
90 GOLD STREET NEW YORK
^MOTIOGRAP
BE LUXE
X
SOUND
ROJECTO
Built For The
Dual Purpose of
Projecting Motion Pictures
AND
Reproducing Sound
COMPLETE
SOUND EQUIPMENT
FOR THE
SMALLEST OR LARGEST
THEATRE
BACKED BY
30 YEARS OF
PROJECTOR BUILDING
EXPERIENCE
Sound on Film
Sound on (Disc
AND
lotion Picture Projector
Combined in
One Complete Unit:
No Attachments!
QUALITY
REPRODUCTION
THE ENTERPRISE OPTICAL MFG^
564 W. Randolph Streep Chicago, 111.
1915- EXHIBITORS HERALD - 1930 .
In This Section — Fox Product Announcement
EXH I B ITO RS
H E RALD
PARAM O IINT
9/1 10 17 1 In
Pn't niiur at Chicago. III., under the net of March ■>. 1S7<>. lJiih:<.-hcd l>
Study the
FOX
ANNOUNCEMEN
in this issue of the
Exhibitors Herald and
YOUR BOX OFFICE WILL
SUPPLY THE SUPERLATIVES!
There are plenty of two-dollar words in any 25 -cent
dictionary, but it's pictures you are buying —
not adjectives. Here are Forty-eight Feature /
Productions — a program of entertainment so /
\ striking in quality, variety and showmanship /
\ that it needs no ballyhoo. /
\ Fox presents this program to you on /
its merits, confident that it realizes
S*M;
,
I
f ,
m ■ m
and General Sales
Hollywood, California
We have reached our highest mark in entertainment qual-
ity and in box-office attraction values in our talking pictures
to be offered to the public during the season of 1930-1931.
Fox Studio activities are now at top speed and the effi-
ciency of production is at the peak of Fox Film history.
Our principal artists — those popularly acclaimed by the
public and whose names spell box-office success — are all
under long-term contracts. So are our best known success-
ful directors. Our staff of authors includes the best known
stage dramatists, novelists, motion picture scenario writers,
music composers and lyric writers. We have acquired
rights to more than 100 new stories. We have the fullest
confidence that our releases comprising 48 stories of
widely different type and themes will return a fine com-
mercial profit and good will to those theatres exhibiting
Fox product during the next season.
We aim with our ambitious plans to present attractions
that will compel the public to patronize talking picture
theatres more regularly and to do so in larger numbers.
Our aim is to offer pictures that will amuse and enter-
tain every person in your audiences. We are founding
our production policy on intelligent and high standards
yet with popular conception of human emotions. Our pro-
duction plans are already made five years in advance.
We thank our friends for their expressions of confidence
and good will.
Vice President and General Manager
New York, N. Y.
The good will of theatre owners is the most valu-
able asset any corporation possesses. Fox Film
Corporation during the season of 1930-31 wiil leave
no effort untried to further exalt the good will its
box office entertainments and service have merited.
This coming season more than ever before, ex-
hibitors will find our organization embarked on a
year that should be resplendent with maximum profit.
Our course for the future is definite and secure.
With our incomparable production resources, Fox
Film Corporation can be depended upon, at its in-
ception of a new and greater era, for the delivery
to exhibitors of a product that will be superior in
entertainment quality and in box office magnetism.
Our sales policy is one that makes the product
stand on its own, a policy that in itself is conclusive
guarantee of the confidence we have in its drawing
power. We are perfectly content to be judged by
the product we will offer.
In planning and arranging for our 1930-31 pro-
gram we have incorporated in each and every pro-
duction those qualities sofndispensable to both box
office and entertainment success.
.
I
with
OK YOU It RACK
Directed by
GUTHRIE McCLINTIC
IRENE RICH • H.B. WARNER
RAYMOND HACKETT* MARION SHILLING
WHEELER OAKMAN • ROSE DIONE
and
A Million Dollar Fashion Parade
From2nd Avenue
to 5th Avenue's
Leading Modiste
•
Behind the scenes
with dazzling
models and play-
boy millionaires
From the colorful
Liberty Magazine
Story by
RITA WE I MAN
Cast includes
MARGUERITE
CHURCHILL
LEE TRACY
HUMPHREY
BOGART
From the play by
FULTON OURSLER and
LOWELL BRENTANO
Directed by
3SSs
VIAEN «i
How FLAGG
would maintain
VICTOR McLAGLEN
all NATIONS
By the same director who gave;
you "The Cock Eyed World'
and "What Price Glory"
RAOUL
WALSH
by the same authors of those two
history making hits
Laurence Stallings
AND
Maxwell Anders
and QUIRT
peace on earth
EDMUND LOWE
n-TTb MUDtKN WUKLD
From the novel "Basquerie" by ELEANOR MERCEIN
free!
so
th
th
wi
e sqrt*women disc
nowadays she wcs quite fat
thrill of uncertainty, the glow of fulfillment
• In the matter of kissing, being a mod
ernist, she would have been ashamed no
to bear her full share. Her kisses hac
heretofore been experimental. But no
now. She felt for the first time her woman'
need of giving, as the strange Basque
by strength of body and mind, over
whplmpd hpr
WARNE
BAXTE
and
LUANA
ALCANIZ
Dialog by
LYNN STARLING an
LAJOS BIRO
Directed by
ALEXANDER KORD
with
B R E N D E
MARJORIE WHITE
JOYCE COMPTON
DAVID ROLLINS
DIXIE LEE
directed by
JOHN BLYSTONE
From the Collier's maga-
zine story by Joseph Hilton
Smyth and Porter Emerson
Browne
U'. F H.-inLu nnr 1 ii-itpt-'h Mrfrer_iW.
P\ \ OLD FORT
rF VANCOUVER \WALLA WALLA
OREGON CITY
FT HALL
IMMORTAL EPIC OF THE PIONEER WEST
Adaptation and dialog by RAOUL WALSH and HAL G. EVARTS
w j t h
N WAYNE MARGUERITE CHURCHILL
RENDEL DAVID ROLLINS
TYRONE POWER IAN KEITH
TULLY MARSHALL WILLIAM V. MONG
and 20,000 others
\TE BRIDGE CROSSING
LARAMIE
'MNEY ROC)
FT. KEARNY
INDEPENDENT
heroic days of empire-building — blazing the big trail to the new West. One
of the greatest chapters in American history depicted with amazing realism
its humor and its romance. And through it all a glowing love story. • Never before
DOES ONE SLIP MAKE
A BAD WOMAN?
"When lovely woman stoops to folly and learns
too late that men betray," is it possible that
she may be decent in spite of her mistake?
• "Common Clay" was the stage hit of its season.
Capacity audiences wept when little "Ellen Neal"
found to her undoing that with many men a
pretty girl is a challenge and lawful prey. • In-
tensely emotional and highly dramatic, "Common
Clay" goes directly to the heart.
LEW AYRES • TULLY MARSHALL • MATTY KEMP «
directed by VICTOR FLEMING
They’re together again.
Sergeant Mickey Dunn and The
Cisco Kid, with Edmund Lowe and
Warner Baxter reviving in these
further adventures of O. Henry s
lovable bandit their memorable
performances “In Old Arizona.
Directed by
RAOU L WA LSH
i >*’:<
%ss
ie Cisco Kid
rns square, goes
the Spanish American
ar and fights for
e freedom
Cuba.
THE
CISCO
D-
WARNER BAXTER
EDMUND LOWE
FRANK ALBERTSON
JOYCE COMPTON
J. M. KERRIGAN
LUANA ALCANIZ
Dialog by
Tom Barry
WARNER BAXTER
J. M. KERRIGAN
KENNETH MacKENNA
MITCHELL HARRIS
LU AN A
WARNER BAXTER
A LC A N I Z
From the novel "Le Renegat" by
ANDRE ARMANDY
Screen play and dialog by
JULES FURTHMAN
Directed by
VICTOR FLEMING
KENNETH MacKENNA
J. M. KERRIGAN
Buddies in the Foreign Legion — four that were half mad, half
devils, and ALL men. Four that were missing — deserters, buried
in the Sahara's scorching sands, battling fierce elements, fiercer
tribesmen. • A Frenchman, an Englishman, a Russian and a Ger-
man, with pasts they would never dare reveal. Till a woman,
beautiful and seductive, crossed their paths, bringing danger
and destruction.* Here is an amazing adventure-drama,
breathlessly played in the blazing land of the Riffs. Color,
pathos, pace, passion, comedy and immense characters por-
trayed by a cast which is a golden blessing to your box office.
With
VICTOR
iMcLAGLEN
Ififi
DORSAY
PAINTED WOMAh
A movietone drama of te
pestuous youth tossed ir
a typhoon of passion a
adventure in the South Se
Story by
LARRY EVANS
Continuity by
JOHN RUSSELL
■ ARE
YOU THERE?
with
Sparkling Star of "Chariot's Revue" and other International Stage Hits
JOHN GARRICK * OLGA BACLANOVA
JULIAN SAND - LLOYD HAMILTON - GEORGE GROSSMITH
HENRY VICTOR * RICHARD ALEXANDER - ROGER DAVIS
GUSTAV VON SEYFFERTITZ « NICHOLAS SOUSSANIN
Beatrice Lillie making merry in a full length movie-
tone I Talking, singing, dancing, clowning as only the
world’s favorite singing comedienne knows how!
Here she is in her funniest role — an English de-
tective posing as a famous
big game huntress, hunting
trouble and bagging laughs
at every turn. What a name
and what an attraction !
Story and dialog by
Harlan Thompson
Words and music by
Grace Henry and
Morris Hamilton
Lew Brown
TELEGRAM
HARLEY L CLARKE PRESIDENT
FOX FILM CORPORATION NEW YORK
YOUR AUDITORS HAVE DOUBTLESS TOLD YOU BIGGEST
MAKER OF 1929 WAS SUNNY SIDE UP STOP
TAKING BOWS UNTIL AFTER COMPTROLLER INFORMS Y<
IMAGINE IS BIGGEST MONEY MAKER OF 1930 WE’RE W
WITH THE SAME DIRECTOR HAVE A BETTER STORY
OFFICE CAST HEADED BY EL BRENDEL AND NEXT SEPT
JUST TRY TO TUNE OUR SONG HITS OUT ON YOUR RADI
• JUST IMAG
and even fi
a new
“Sunny Side. Up ' by
same director an
star creative arti
■few®
3‘ Ray Henderson
Wit
WKSKSli
8£SKIS8;.i
1*1111
• You can always bank on McLaglen pictures. You banked plenty on"What Price
Glory/' "The Cockeyed World "and"Hot For Paris/'Your cash deposits are
as good as banked right now on"On the Make"and"SezYou,Sez Me.
Chasing charmers and chasing the blues— that’s McLaglen as j
they like him best. And they’ll like him better than ever
in these new ones, cut to the same box office
lines as his greatest record-wreckers.
But with even cuter cuties and
louder laughs, to get you
even greater
grosses.
Cast includes
MONA MAIIS
HUMPHREY BOGA’T
MRS. JIMINiZ
CLEMENTS RIPLEY ROBERT EDESCN
Screen play and dialog by DUDLEY NICH LS
r i
ON THE MAKE
Adaptation by NORMAN HL
and HENRY JOHNON
CAST INCLUDES
FIFI DORSAY and SHARON LYNN
Directe< oy
IRVIG
CUMMINS
Screen play and dialog by
EDWIN BURKE
Directed bv A.L£2JEJ1^A±LLE±1.
if
CHARLES FARRELL
has one of the most colorful
parts in his popular career in
the thrilling and exotic play
by Jules Eckert Goodman
THE MAN WHO
• Photographed throughout in color— a
feast for the eye created by Joseph Urban,
color wizard of world renown. A drama
of love, self-sacrifice and regeneration,
depicting dives in San Francisco, dens in
Shanghai, plantation life in Hawaii — bril-
liant backgrounds of color.
directed by
FRANK BORZAGE
Twice winner of the Photoplay gold medal for the best picture of the year
The cast includes LOUISE HUNTINGTON
Screen play and dialog by S. N. Behrman and Sonya Levien
Adaptation
and dialog
by OWEN
DAVIS, Sr.
DIRECTED BY DAVID BUTLE
Joseph Urban's magic of color brought to your theatre by natu
color, perfected by Eastman. • The cream of American humor enact
by the prince of American humorists and favorite in every rad
newspaper and screen. Gay comedy, dashing romance, and glitteri
spectacle, with Will Rogers as the Yankee who yanks bold knigf
off their high horses with a cowboy's lasso, and puts pep in Ki
Arthur's Court. A Tournament of Action and a Round Table of Laugl
NOT A "COSTUME" PICTURE. UP-TO-THE-SECOND AS ROGERS'’ OWN W
I
' f5
also
WILL ROGERS in
SEE AMERICA FIRST
Screen play and dialog by OWEN DAVIS, SR. and HOMER CROY
fi$S
From the internationally
successful dramatic
novelty by
EDWARD KNOBLOCK
Revealing the hidde
dramas that are wove
into milady's d res
JOHN GARRICK
LOUISE HUNTINGTON
Directed by
ALEXANDER KORDA
Color settings designed
and supervised by
JOSEPH URBAN
with EDMUND LOWE
JULIAN SAND * J. M. KERRIGAN
JOHN GARRICK * LOUISE HUNTINGTON
Screen play and dialog by
EDWARD CHILDS CARPENTER
International stage thriller by Denison Clift
ie oilier man’s face
te oilier man’s wife
His face the face of another by a sci-
entific miracle. • Accepted as the
other by the other man's bank, and
even more significant, by the other
man's wife. • His motive the looting
of the bank. His purpose thwarted
by love for the woman and her love
for him. • Then the return of the
husband, thought to be dead! • Situ-
ation after situation where exposure
or the shame of the wife through the
revelation of the truth, hangs trem-
bling in the balance. • A story, a pic-
ture that will be the talk of the town.
DIRECTED BY
W1IIIAM K. HOWARD
with
4JREEN O'SULLIVAN • JOHN GARRICK • J. M. KERRIGAN • TOMMY CLIFFORD
I CE JOYCE * FARRELL MACDONALD • EFFIE ELLSLER • ANDREAS DE SEGUROLA
EMILY FITZROY * EDWIN SCHNEIDER
A Story by
TOM BARRY
EVERYWHERE, EVERY CRITIC
SINGS THE SAME PRAISE!
BOSTON NEWSPAPERS
An achievement of lasting memory.— BOSTON HERALD.
As delightful a bit of entertainment as you could wish.
-BOSTON POST.
John McCormack's "Song O' My Heart" is a picture pearl
of great price.- BOSTON EVENING AMERICAN.
It is a splendid achievement, immense entertainment.
-BOSTON TRAVELER.
McCormack's part was to sing, and sing he did, gorgeously
and satisfyingly.— CHRISTIAN SCIENCE MONITOR.
Its unaffected naturalness is its greatest charm.— BOSTON
TRANSCRIPT.
NEW YORK NEWSPAPERS
It is something from which a reporter bounds with glee to
write about — a huge success. — Mordaunt Hall, NEW YORK
TIMES.
Here is screen progress —thoroughly touching and effec-
tive. —Richard Watts, HERALD TRIBUNE.
This picture will bring happiness to millions. — George
Gerhard, EVENING WORLD.
I enjoyed John McCormack via the Movietone more than I
have enjoyed him in the flesh. —John S. Cohen, Jr. in THE SUN.
Rollicking comedy, heart-rending romance and superb
singing. — Irene Thirer in THE DAILY NEWS.
The noted Irish tenor's screen debut is excellent entertain-
ment.—Rose Pelswick, EVENING JOURNAL.
Something very near to triumphant in the recording and
projection of the voice of its illustrious star. — Quinn Martin
in THE WORLD.
Had its audience in high glee. — Regina Crewe in THE
AMERICAN.
No doubt about it — a decided success— and see it you
must. — William Boehnel in THE TELEGRAM.
Frank Borzage has done a splendid job. —Julia Shawell,
EVENING GRAPHIC.
Greeted with considerable and deserved applause. —Rob-
ert E. Sherwood, EVENING POST
The most charming picture ever produced by Fox Films.—
Harry Evans, LIFE.
PHILADELPHIA NEWSPAPERS
Excellent direction by Frank Borzage and really astonish-
ingly fine recording of Mr. McCormack's voice.— PHILADELPHIA
ENQUIRER.
Mere words of praise cannot commend its great appeal.
-PHILADELPHIA EVENING LEDGER.
John McCormack created wave after wave of applause.
-PHILADELPHIA DAILY NEWS.
It was at times difficult to remember that Mr. McCormack's
voice was not present "in person."— PHILADELPHIA MORNING
LEDGER.
A film so real as to hardly seem a thing of the theatre.
-PHILADELPHIA BULLETIN.
LOS ANGELES NEWSPAPERS
"Song O' My Heart" is a genuine accomplishment.— LOS
ANGELES TIMES.
If "Song O' My Heart" had nothing else to recommend it,
"Little Boy Blue" would make it well worth hearing.— LOS
ANGELES EXAMINER.
McCormack's voice is one of the rare fine experiences that
you will get from the screen.— LOS ANGELES RECORD.
Rarely does one picture have so many elements that are
pleasing. It has the fascination of sympathetic direction by
Frank Borzage, who made"7th Heaven."- LOS ANGELES EXPRESS.
"Song O' My Heart" abounds with thrilling surprises for
the fan intrigued by fresh faces.— LOS ANGELES DAILY NEWS.
It is written and acted with unfailing good taste and a be-
coming air of reality and should please all McCormack ad-
mirers.-LOS ANGELES EVENING HERALD.
YOUTH/ LOVE AND COMEDY WOVEN INTO A WISTFUL
ROMANCE BY THE GOLDEN VOICE OF JOHN McCORMACK
TRADE PAPERS
A film that's going to reap credit to
everyone concerned in its making.
-VARIETY.
A box office certainty— should make
thousands of new talker fans.— FILM
DAILY.
A significant conquest! Heart inter-
est and a great deal of effective com-
edy.— EXHIBITORS HERALD WORLD.
"Song O' My Heart" has every ele-
ment that goes to make a picture a box
THE MUSICAL PRESS
The best piece of recording to be
heard here at any time — a musical
treat.— MUSICAL COURIER.
Recorded with great fidelity. It will
exert a universal appeal.— MUSICAL
AMERICA.
Never was John McCormack greater
than in this picture. —TOP NOTES.
If there ever was a brilliant object
lesson in any department of art, it has
been furnished by John McCormack.
— W. J . Henderson, Musica I Critic,
FOREIGN PRESS
At no time has there been heard a
voice so clear and natural as John
McCormack's in "Song O' My Heart."
-JEWISH MORNING JOURNAL.
A marvelous talking and singing pic-
ture, assured for a long run. — IL PRO-
GRESSO.
Mr. McCormack is more than a singer
and provides an extremely delightful
evening. -COURIER DES ETATS UNIS.
In all our experience this is the one
picture most worthy of being seen.
The underground schemes of inter
national spies revealed in a breath-
less, modern drama of the Cheka,
the Soviets all-seeing secret police
MILTON SILLS
PAUL MUNI
MARGUERITE
CHURCHILL
S MORAN
IPHREY BOGART
ERT AMES
ID ROLLINS
M3ETH KEATING
iN KEATING
• Lois Moran
/s the title role in
s movietone drama
mid -ocean love and
ist action based on the
hort story by
STEPHEN MOREHOUSE AVERY
which was acclaimed by
more than 2,000,000
readers of Collier’s Weekly.
Directed by
— rU A MM ED CDDA^.IIE
Blondes make history— and "Blondie" will make history at your
box office. Here is the gay and fast-stepping story of a blonde
who crossed the Atlantic to captivate one man and accidentally
captivated two. The fun begins when she discovers she has
lost her heart to the one she wasn't supposed to snare. And
when a blonde loses her heart on shipboard, things happen!
Adapted by MARION ORTH
Dido^^DWI^ByRK^^^StaqedbyMELVILL^URKE
So long boys - Back to
the old Hotel - A room
with a 11'ver view/"
Page
Flo Ziegfdd/
"Upthe River" is from the same brilliant auttar
who wrote the comedy smash "Chicag<".
This time Maurine Watkins turns her shot:
of wit on prisoners and prison life. Ther s
a laugh in every line of her sparkling da-
log. Love interest, too, and heart appeil.
It tells the story of what happens when a
new warden tries to clean up a prison whre
convicts keep right on living by their wits-
"business as usual". And of what happns
when a pair of decent young sweethearts, so-
arated by the law, are thrown into this n*;t.
Prison conditions are the topic of the da>-
and "Up the River"
tells the real, inside
story in language
that sells tickets.
Geez- 1 wonder if
1 kin strike mesef out ?
Story by
UP THE RIVER
- .
Directed by
JOHN FORD
LOUISE HUNTINGTON
CLAIRE LUCE
HUMPHREY BOGART
SPENCER TRACY
WARREN HYMER
ELIZABETH PATTERSON
WALTER McGRAIL
TYRONE POWER
LEE TRACY
JOE BROWN
SWOR & BURNS
GOODEE MONTGOMERY
The Hilarious Comedy of an International Six
■
— continuous lauqhter on the track and b(
■■
MARJORI
WHIT
• What an idea for a movietone comedy! A six day
bike race produced with all the trimmings— laughs
and thrills, sprints and spills, and the big finish with
teams of all nations pedalling for dear life and the
prize money. • Can't you hear the screams as El
Brendel goes out to steal a lap for the fatherland
and a pretty girl? And look at the rest of the cast —
hand-picked for howls! If funny rhymes with money,
"Going Nowhere" is going to click everywhere!
with
EL BRENDEL
MARJORIE WHITE • LEE TRACY • TOMMY CLIFFORD * JOYCE COMPTON • /
SAXON ' J. M. KERRIGAN ' BLACK & BLUE * WILLIAM HARRIGAN * NAT PENDL
ENJAMIN
TOLOFF
IKIp
ZK & BLUE MARIE SAXON
E LEE LEE TRACY
-5ARD KEENE WILLIAM COLLIER, Sr,
4E DAY ' NANCY KELLY
and 500 beautiful Hollywos-d girls.
Dance numbers staged by
SEYMOUR KLIX a
lip
vo hen vie Say Soup to Mots i
we mean Soup to n ots !
Directed by BENJAMIN STOLOFF
Rube Goldberg drew this ad
to draw attention to "Soup
to Nuts," his first full length
movietone feature, telling a
romantic story served with
gags and girls, songs and
dances, laughs and more
laughs — everything and then
some! • Different in idea,
story and treatment, "Soup
to Nuts" is a rare feast of
entertainment, Like its cele-
brated creator, it's packed
with drawing power. • Tak-
ing candy from a baby is
hard work compared to get-
ting the gold from Goldberg.
Dance numbers staged by
&ILL OF FARE
TED HEALY COMHDY
racketeer style
Beauty a uk
Lois horam
Fiaje character
ACTIhJQ A LA
/ chas. winniMGer.
Frances m^coY
SERVED COITH
-SOAJGS
and
MARIE SAXON FRANK RICHARDSON
GOODEE MONTGOMERY FRANK ALBERTSON
V^JITH
^OVJRsf
Lyrics and Music by
GRACE HENRY
and
MORRIS HAMILTON
l
& fasU,
g i o
HIS TALKIH MBMO HAS
eRYTHlMCa YoOR APFETITC CRAMES-
Prepared e>Y that gloom-chasing chef,
rubf? Goldberg
Directed by
IRVING CUMMIN
mm.
What effect has dancing on modern morals? Here’s
the answer pictured in thrills and heart-throbs. Telling
the story of a girl who thought dancing was life — till
the tempo became too swift. Action sweeping from
London ballrooms to Argentine dance halls.
UNEQUALLED IN DRAMATIC
AND DRAWING POWER!
From the stage play by
Gerald Du Maurier and Viola Tree
Screen play and dialog by
Edward Childs Carpenter
A vivid drama tuned to the fast rhythm of today
THE DANCERS
with
LOIS MORAN
MONA MARIS
KENNETH MacKENNA
MAUREEN O’SULLIVAN
You’ll hear and see America s favorite
ALONE WITH YOU
with
JOHN GARRICK
Directed by Frank Borzage
'
ONE NIGHT IN PARIS
with —
KENNETH MacKENNA
Directed by Guthrie McClintic
|
BARCELONA
with
HUMPHREY BOGART
Directed by John Ford
Something
new in
talking
pictures!
AllCHAEI
THE HEART BREAKER
Here’s a prediction — this handsome young
Adonis will be the screen’s biggest sensation
within a few months!
Check Michael Bartlett now as a voice that will
startle the world and double check the name
when you play the picture.
Hear this popular American singer in a box-
office success directed by
VICTOR FLEMING
MARJORIE WHITE
FRANK ALBERTSON
JOYCE COMPTON
DIXIE LEE
RICHARD KEENE
FRANK RICHARDSON
GEORGE CORCORAN
LESLIE MAE
GOODEE
MONTGOMERY
\ REX BELL
OT NUMBERS
mce numbers staged by
EDWARD DOLLY
r Directed by
N# SIDNEY
LANFIELD
Original story by Owen
Davis, Sr. Screen play by
Russell Medcraft. Music and
lyrics by James Monaco and
Cliff Friend.
JAMES F.
JOSEPH McCARTHY^^^
"You Got Nobody to Love"
(Sung by Dorothy Mackaill)
"Now I Ask You"
"You Do, Don't You?"
(Both sung by Sharon Lynn)
THE SEA WOLF
JACK LONDON’S GREATEST STORY
Directed by ALFRED SANTELL
MILTON
SILLS
CLAIRE
KENNETH
AacKENNA
iolog by RALPH BLOCK
Joseph Urban
has designed the backgrounds anc
will supervise the filming in Fox Color of
THE MAN WHO CAME BACK >
LUXURY j
A CONNECTICUT YANKEE f
ON YOUR BACK l
These and other Fox pictures will delight your
audiences as they sense the first perfect fulfillment
com
pletely satisfactory film
promise
method in nature’s own coloring
JOSEPH URBAN
in a new and startling re-
alization on the screen of
nature's own spectral range.
A new color method evolved
in the Eastman and Fox
laboratories.
Ihe perfect picture from every angle —
title, cast, director, story and production
values, and exploitation possibilities.
Can’t miss!
with
FIFI DORSAY
KENNETH MacKENNA
JOHN GARRICK
WILLIAM COLLIER, Sr.
RUTH WARREN
NANCY KELLY
ALTHEA HENLY
Dance numbers staged by
SEYMOUR FELIX
Directed by
JOHN BLYSTONE
Screen play and dialog by
Earle Crooker
You’ll wear a smile
when you play
SHE
WEARS
THE
PANTS
THE P R I N C E S S
AND THE PLUMBER
From the story by
Alice Duer Miller
Screen play and dialog by
Howard J. Green
Lyrics and Music by
William Kernell
The princess was lovely and lonesome. The plumber was Ameri-
can and handsome. He came to her castle to repair the heat-
ing plant and lost his heart.
That's the start of this refreshing romance of Switzerland— one
of the most popular serials ever published in the Saturday
Evening Post. Millions are waiting to see it on the speaki
screen. Here it is, perfectly cast with Charles Farrell as
the plumber and charming Maureen O’Sullivan
"Song O' My Heart" sensation, as
the princess.
Story and players sold
in advance to
the public!
3 BIG
COLORFUL
MUSICAL ROMANCtS
Handsome, youthful, gifted both as actor and singer,
J. Harold Murray has become an outstanding favorite
of the movietone screen. Now he comes to you in
three big musical romances, each with a stirring love
story and tuneful songs, especially written to give his
remarkable talents full expression.
WOMAN CONTROL
Screen play and dialog by
Tom Barry
Music and lyrics by
JAMES F. HANLEY and
Joseph McCarthy
Directed by
ER KIND OF MAN
with
J. HAROLD MURRAY
What a title for woman appeal! And
how you can exploit it! The story lives
up to the title — there’s box-office "It"
in every scene. Bound to be big!
Screen play and dialog by Howard J. Green
nirortert hv GUTHRIE McCLINTIC
MONA MARIS
CLAIRE LUCE
SHARON LYNN
NOEL FRANCIS
MARIE SAXON
FRANCES McCOY
with J. HAROLD MURRAY
DUISE HUNTINGTON * LUANA ALCANIZ
IRENE DAY - GEORGE CORCORAN
NOEL FRANCIS
e knew what she wanted — and he was her
id of man How he found that she was his
id of woman, too, makes this a story of ab-
rbing interest and constant heart-tug. Your
id of picture!
Story by Sonya Levien
Directed by A. F. ERICKSON
THE RED SKY
with J. HAROLD MURRAY
LOIS MORAN ' SHARON LYNN ' ROBERT AMES
J. M. KERRIGAN * FARRELL MACDONALD
Musical love-drama of theNorthwest Mounted
Police. Screened under the technical direc-
tion of Major-General Perry of this famous
police organization, "The Red Sky" is grip-
LOUISE HUNTINGTON
No need to sell you the team of Gaynor and Farrell! "Sunny Side Up" and
"High Society Blues" tell everything in terms of record grosses. • If there
ever was a "natural," it's Gaynor and Farrell talking, singing and loving
under the direction of the dependable David Butler. That's "Oh, for a Man!" i
• The story concerns the turbulent troubles of impoverished nobility living
by their wits. Miss Gaynor plays the daughter of a penniless prince em-
ployed by Charles Farrell, a young millionaire, as social instructor. • To save
Farrell from being victimized by his friends and titled servants, she masquer-
ades as a boy and becomes his chauffeur. Imagine the beautiful love story,
the comedy complications, the love songs! • "Oh, for a Man" can't help be-
ing one of the high spots of the new season!
7th HEAVEN
OH, FOIt
America's favorite screen sweethearts together once
more in their only joint appearance of the new season !
JANET GAYNOR
and
CHARLES FARRELL
Directed by
D A V I D
BUTLER
From the play by
FELIX
G A N D E R A
LrtAKLto rAkk t LL
7th HEAVEN
THE RED DANCE
I
'
EVIL WII
with CHARLES FARREL.
• Saint or sinner, was he more of the ot
than the other? • A barker, ballyhooingj
carnival; a hero to servant girls, in who j
warm little hearts was hunger to be love
He used them, abused them, yet he w<
adored. 9 Butthe drab little Julie conquere
the heart of the tough — a strange, wistfi
passionate romance. • Molnar's stage pla
"Liliom,"was an immediate and internation I
triumph a few years ago.
~
DIRECTED BY
FRANK BORZAGE
M WOitti: K
! O S E HOBART- LEE TRACY
From the stage play by FRANZ MOLNAR
Dialog by S. N. BEHRMAN
Adaptation by SONYA LEVIEN
Music by RICHARD FALL
YOUNG
■■’T
M. KERRIGAN
' A. N v
VA/i I I j AAA Cr\Y l l C D c
vV*ir
U 1 ■« hi
( 1
iwil
An answer to the youth problem
that even youth will love to hear
of the kid, if I have
I II make a man
to kill him to do it!
And the story of the rich young wastrel’s regenera-
tion through strong arm methods is a knockout!
Combining dramatic punches, comedy jabs and a
heart-hitting love theme.
New York applauded the stage play for a solid year.
The elaborately produced screen version is the last
word in pictures of the whoopee-loving younger set.
rrom the play by
ELMER HARRIS
Adaptation and dialog by
MAURINE WATKINS
mmm
,
'<*&****&*■
» memr-
Story by
MAURINE WATKINS
Directed by
JOHN BLYSTONE
HEN ON CALL
EDMUND LOWE
SHARON LYNN MAE CLARKE
LESLIE MAE ALTHEA HE NLY
Screen play and dialog by
Tom Geraghty
Directed by
JOHN BLYSTONE
;• V , -jl
with
/
A romance of the hardy souls who
guard the coasts of the LJ. S. A.
Roaring adventure by land and sea.
Boys in blue equally ready for
fighting or loving.
A money cast with a money direc-
tor famed for his successes.
The first
sound news-
reel in the field
is still the first
in performance
FOX MOVIETONE NEWS
COVERS THE EARTH
There’s not an interesting
sight or sound in this world
of ours that escapes
Fox Movietone News
Issued Twice Weekly
WYllAIINi; WIIIIMiK
Directed by A. F. ERICKSON • From the story by MAX BRAND
REX
the star steed
with
JOHN WAYNE
DIXIE LEE
NOEL FRANCIS
WAR REN HYMER
GEORGE CORCORAN
Story by
PAUL LEICESTER FORD
Directed by
NO l AVlirX ASKEII
with
JOHN WAYNE
MAE CLARKE
JOYCE COMPTON
WARREN HYMER
NIGEL BARRIE
TOMMY CLIFFORD
NOEL FRANCIS
and
5EORGE O'BRIEN
i n
2 Whirlwind
Outdoor Movietones
Filmed amid
the natural
beauty spots
THE LAST OF
THE II BAM E S
with Myrna Loy, Lucile Browne, Walter McGrai
James Bradbury, Jr., Mitchell Harris
and Stella Adams
adaptation and dialog by ERNEST PASCAL
directed by ALFRED WERKER
FAIR WARNING
ZANE
GREY7
thrill-
packed
tale
of the
Texas
Rangers
of the West
from the novel
by MAX BRAND with
WARREN HYMER • MARGUERITE CHURCHILL
PHTU WAPPFN . I II f I I_E RPQWNE
YOUR AUDIENCES DEMAN
JANET GAYNOR VICTOR McLAGLEN JOHN McCORMACK
MARGUERITE CHURCHILL
HUMPHREY BOGART
WILLIAM COLLIER, St
NOEL FRANCIS
ROSE HOBART
JOHN WAYNE
MARIE SAXON
DON JOSE MOJICA
THOMAS CLIFFORD
TED HEALY
GEORGE BRENT
FRANCES McCOY
LUANA ALCANIZ
GEORGE GROSSMITH
ROBERT AMES
LESLIE MAE
KEATING SISTERS
J. M. KERRIGAN
WILLIAM HARRIGAN
GOODEE MONTGOMERY
HESE TALENTED PLAYERS
MONA MARIS KENNETH MacKENNA LOUISE DRESSER FRANK ALBERTSON MAE CLARKE DAVID ROLLINS CLAIRE LUCE
TOM PATRICOl A ILKA CHASE HENRY VICTOR LUCILE BROWNE GEORGE CORCORAN REX BELL CHARLES WINNINGER
EDMUND LOWE MARJORIE WHITE CHARLES FARRELL
EL BRENDEL
ROBERT BURNS JOHN SWQR ROXANNE CURTIS MICHAEL BARTLETT ALTHEA HENLY MILTON SILLS IRENE DAY
WARREN HYMER
GUS HOWARD
MITCHELL HARRIS
NANCY KELLY
WALTER CATLETT
RUTH WARREN
, i.S--; f
' ;
■
THESE GREA
DRAMATISTS NO
FOX STUDIOS
WRITING DIALOC
FOR
LLEWELLYN HUGHES
RUBE GOLDBERG
S. N. BEHRMAN
SONYA LEVIEN
HAYDEN TALBOT
TOM GERAGHTY
EDWIN BURKE
HOWARD J GREEN
TOM BARRY
LYNN STARLING
JULES FURTHMAN
HOMER CROY
EARLE CROOKER
HAL G. EVARTS
Among them are the internationally known playwrights,
Franz Molnar, Denison Clift, Cleves Kinkead, Edward
Knoblock, Maurine Watkins, Gerald Du Maurier, Fulton
Oursler, Lowell Brentano, Felix Gandera,ElmerHarris,Lau-
rence Stallings, Maxwell Anderson and Owen Davis, Sr.
Included also are the novelists and short story writers, Paul
Leicester Ford, Eleanor Mercein,Max Brand, Edward Childs
Carpenter, Joseph Hilton Smyth, Porter Emerson Browne,
Hal G. Evarts, Andre Armandy, Larry Evans, John Flem-
ming Wilson, Jules Eckert Goodman, Mark Twain, Homer
Croy, O. Henry, Stephen Morehouse Avery, Jack London,
Ben Ames Williams, Alice Duer Miller and Zone
The authors and playwrights
whose works are the sources of
the Fox Pictures of 1930-1931
comprise the most distinguished
list ever presented in the in-
dustry.
wmm
ES MONACO
»
^0 i mm
*> M
M
w0
DE SYLVA, BROWN & HENDERSON
"Let me write the songs of a nation and I care
not who makes its laws."
^ Jrt?;'-
These composers of music and lyrics are cre-
ating melodies not only for the nation but for
the world.
Their songs, under the control
of Fox Film Corporation, are
published by Red Star Music
Company, 729 Seventh Ave-
nue, New York, under the
direction of Patrick J. Flaherty,
general manager of Red Star.
Joseph McCarthy
*
GEORGE LIPSCHOLTZ
CARLI ELINOR
tTHUR KAY
MORRIS HAMILTON
CLIFF FRIEND
WILL VODERY
* directors whose
genius and long ex-
perience contribute
so mightily to the
excellence of FOX
pictures. Their past
surances oi
future profits
RAOUL WALSH
8ERTHOLD. VIERTEL
IRVING CUMMINGS
JOHN BLYSTONE
ALEXANDER KORDA
BENJAMIN STOLOFF
GUTHRIE McCLINTIC
By these directorial geniuses:
JOHN BLYSTONE
Girls Demand Excitement
Men on Call
She's My Girl
She Wears the Pants
FRANK BORZAGE
Alone With You
Devil With Women
The Man Who Came Back
Song O' My Heart
DAVID BUTLER
A Connecticut Yankee
Just Imagine
Oh, For a Man I
IRVING CUMMINGS
The Dancers
Sez You, Sez Me
A. F. ERICKSON
Her Kind of Man
Wyoming Wonder
The Red Sky
VICTOR FLEMING
Common Clay
The Heart Breaker
Renegades
JOHN FORD
Barcelona
Up the River
WILLIAM K. HOWARD
The Painted Woman
Scotland Yard
ALEXANDER KORDA
This Modern World
Luxury
SIDNEY LANFIELD
Hot Numbers
New Movietone Follies of
1931
HAMILTON MacFADDEN
Are You There?
The Princess and the
Plumber
GUTHRIE McCLINTIC
On Your Back
One Night in Paris
Woman Control
ALFRED SANTELL
On the Make
The Sea Wolf
See America First
Young Sinners
CHANDLER SPRAGUE
Blondie
The Spider
BENJAMIN STOLOFF
Going Nowhere
Soup to Nuts
BERTHOLD VIERTEL
Living for Love
The Spy
RAOUL WALSH
The Big Trail
The Cisco Kid
Women of A.II Nations
ALFRED WERKER
Fair Warning
The Last of the Duanes
No Favors Asked
With these
FRANK ALBERTSON
The Cisco Kid
Hot Numbers
Soup to Nuts
Young Sinners
WARNER BAXTER
The Cisco Kid
Renegades
The Spider
This Modern World
EL BRENDEL
Girls Demand Excitement
The Big Trail
Going Nowhere
Just Imagine
New Movietone Follies
Renegades
MARGUERITE CHURCHILL
The Big Trail
The Spider
The Spy
Fair Warning
TOMMY CLIFFORD
Going Nowhere
Wyoming Wonder
Song O My Heart
WILLIAM COLLIER, Sr
New Movietone Follies
She Wears the Pants
Young Sinners
No Favors Asked
JOYCE COMPTON
The Cisco Kid
Girls Demand Excitement
Going Nowhere
Hot Numbers
She's My Girl
Wyoming Wonder
FIFI DORSAY
On the Make
The Painted Woman
She Wears the Pants
CHARLES FARRELL
Devil With Women
The Man Who Came Back
Oh, For a Man!
The Princess and the
Plumber
She s My Girl
JOHN GARRICK
Are You There?
Alone With You
Scotland Yard
She Wears the Pants
Luxury
Song O' My Heart
JANET GAYNOR
Alone With You
Barcelona
Oh, For a Manl
One Night in Paris
WARREN HYMER
Up the River
No Favors Asked
Wyoming Wonder
box office players:
LOUISE HUNTINGTON
Her Kind of Man
Luxury
The Man Who Came Back
Scotland Yard
Up the River
RICHARD KEENE
Hot Numbers
New Movietone Follies
of 1931
J. M. KERRIGAN
The Cisco Kid
Going Nowhere
The Red Sky
Scotland Yard
Young Sinners
Renegades
Song O' My Heart
DIXIE LEE
Girls Demand Excitement
Hot Numbers
New Movietone Follies
of 1931
No Favors Asked
SHARON LYNN
Living for Love
Men on Call
On the Make
The Red Sky
Woman Control
EDMUND LOWE
Scotland Yard
Women of All Nations
The Cisco Kid
Men on Call
CLAIRE LUCE
Women of all Nations
Up the River
The Sea Wolf
Woman Control
New Movietone Follies
of 1931
J. HAROLD MURRAY
Her Kind of Man
The Red Sky
Woman Control
MONA MARIS
Sez You, Sez Me
The Dancers
Woman Control
LOIS MORAN
Blondie
The Dancers
The Red Sky
Young Sinners
KENNETH MACKENNA
Renegades
The Dancers
The Sea Wolf
Living for Love
She Wears the Pants
One Night in Paris
VICTOR McLAGLEN
Women of All Nations
The Painted Woman
Sez You, Sez Me
On the Make
GEORGE O’BRIEN
The Last of the Duanes
Fair Warning
MAUREEN O'SULLIVAN
The Princess and the
Plumber
Song O' My Heart
The Dancers
WILL ROGERS
A Connecticut Yankee
See America First
FRANK RICHARDSON
Soup to Nuts
Hot Numbers
DAVID ROLLINS
Girls Demand Excitement
The Big Trail
Blondie
MILTON SILLS
The Spy
The Sea Wolf
Living for Love
LEE TRACY
New Movietone Follies
of 1931
Up the River
Going Nowhere
The Spider
Devil with Women
JOHN WAYNE
The Big Trail
No Favors Asked
Wyoming Wonder
MARJORIE WHITE
Girls Demand Excitement
Going Nowhere
Hot Numbers
Fox Films are produced
at these 2 hu9e
I _ -i. . Jl
„„<* f ,
.eV* \Vl'° V
9 c mOoVCV w\&v°S
If will be our endeavor during the season 1930-1931 to maintain the highest possible
standard of quality in our productions consistent with the changing conditions in our
industry and the taste of the motion picture audiences. Bearing in mind that in the
production of motion pictures creative genius is the foundation of our efforts we are
dealing with an element that occasionally calls for changes in story, plot or characters
in order to obtain the perfection in production which is our goal.
With this end solely in mind we must naturally reserve the right to change story, pit
cast and director to furnish you with the product that will sell at your box office, at
t|
we therefore notify you that the list of cast; story and director is only tentative, ar
subject to change without notice except in such cases where definite book or play
des^^^^^^^^c^^^ation will remain unchanged.
June 14, 1930
EXHIBITORS HERALD-WORLD
67
3YB SHIP CLEAVES
LAUNCHED ON A SEA OF
UNRIVALED PUBLICITY!
laBBBiBiin*
Crew'Chop Twenty Ton:
otlce OH the Foie-
GeaV None, i
Co»Te°|| JBYRD
■ 1 City ot I
V. S. Asks Aidll
Of21\atioas!oj
Rescue Rrrdl
Norway and 1
Plea for ,
Men Fat
on Anu
‘oTxr
mcs.
feiSSI
w
t
BYRD’S Conquest of the South
Pole! The mightiest adventure
of modern times! Continuous front
page publicity in every important
newspaper in the world for two
years. On June 28th, with interest
mounting to fever heat as Byrd is
tumultuously welcomed home.
Paramount gives you the ONLY
and EXCLUSIVE sound and talking
feature drama of this epochal
undertaking—' “'WITH BYRD AT
THE SOUTH POLE.” Filmed in
the mysterious Antarctic and
including the ACTUAL FLIGHT
OVER THE POLE!
See and Itear
REAR ADMIRAL
RICHARD E. HARD
is
/
« PARAMOUNT’S
SURPRISE SENSATION
FLOYD GUIDONS
Edited by Emanuel Cohen.
Titles by Julian Joh
nson.
Famous Radio Headline
Hunter. Seen and heard for
the first time on the screen
in a special announcement
trailer of “WITH BYRD AT
THE SOUTH POLE.” Avail-
able through National Screen
Service, Inc. to all theatres
booking the picture. Mr.
Gibbons also talks in the
feature itself.
ifiSiFi
uS MAIMS ALONG Wl
AcAM — —
SPECIAL FEATURES
*YIATll»-‘"T0,,0BIUa
r“8e c“y°ns, Photographed F
lor 40 Miles to West.
SE
— ’° Mil« to West, Short
Ihe Work oll/ast Forces. Vi
I CLUES TO L4NDJRES
I Could B
ESOUfl
BYRD’S
WITH BYRD AT
THE SOUTH POLE
Sty* j|ork Sinter.
Miss Stanwyck Triumphs.
She gives a fine screen
performance in “Ladies of
L Leisure.”
Uujft
CENT!
Beat mi in i w«ntv Bote oaxuc.
otuinn mu&9 1B3]
May 28 (A< P.). — SAritm Rteee. film
K&rd Hill mao, and: Robert G. Lehman
^ valued at $7,500 and $5?5
!0iDTOW(
CROSSED W
Eif Craft l'
Caban Crpitai About Da wo
afternoon match. George Voigt of New York was the ti
American to enter the aLfth round.
— —) Jon**, Johnston and Voigt «Q
i w'ltfe. comparsti'/* «*a* In the os
^n, 8lxt«r. UxJtd Gtrees S, , , „ . _ _ .
k-m„- f «e, in tbe Knic'ser- ?*** *»«* deteiued G. O. W|
Curopsnj: ; itrougbly Faery. 7 up
• JVrtt Axetjo* Johns ton stopped
nsen in Ms sa wfSSlE
/p L- ~ ^PBhltdins. 15 Moor* , _fnJr **
^*t| 3n ■»*<* & Co.. toe,. mhJ 1#b
7 matter c.
/ ^B**:ng up *{
' Wesley Jr
^M) to :S, lh*l
M hie Sfate eo
M aiUl-prohtbltfoi
'gnantly denying
effly te submit ye
>$*EKXa£bHCO. BffuU. May 2?
3§|« - — _ — JBBPL.
tbr for the second time. teat night !
and waa hexded up the eastern eoast-
Af South America today, Mora than
>n at uim
John 1- GlB
A 1»p)r<ol?t.w0ngJ
eu trouio America ioaay, asora mao : opa lipTKUvter
[half of It* 8.0-3I) rath? .flight, from < Thirty -fwirth
Iternemhucr* to Havana lay behind j JiiciHjfayW. j
the dirigible this rooming, placing iuJtej00^^W'
i arrival at the Cuban rnpltelatvaca^^^^ W
Innately *t <tewn ■
radio station M
which 1
a"c'kkl-,\'v\l\'c
Author
^Mp/cnty of ducuss.oa
■ "■iili 'eaxror c:i<tr*nc>
FwaMUngton and tee
rL. Oddie of Nevada tu-
be hide of tltosa who w<
repeal to their State*,
inlly vote areeriling t«
Co-jo P
• of the referendum*, hut
really «*p*cte a definite Set
J na the question at ifaU py*j
Hope
rod of five*
l>tey.
Waiter
casehofaf Corpora- ;
hpref&ient, leased i
KW West Forty- :
■ Matiuek for » ;
M of tea years \
M:
■ !
Seetfa .
CaJro, steady wieidl^^^Sy
cm the lightning
%?**n» eak&Md gcotf
Vcm Sl^h- The put mg
day v.-en» like glo8(a uoS*r tlM
; aai wind of the wedlc hot Scafbl
MU disroave-S and amt mntty di
Iru*
teodrneat until there t
r hearing*.
Senator Joaea’a flat d«
th« Senate ycaterdey.t
bot vola for r^pesi of
Rejijty
£OlOz\
met *■
pelin‘fl%
g c c -
the paasen^B^^pein hosurdad the
«hjp. ft mta rfawiy under the heavy
ram and circled Ghpiia several tliaea
before Ktraightening out norlh-svartS
*n<l oalHngr ewoy.
Large c roa.de waved a lareWed to
the chip Which bad t<co& here a j
u-eek eaccpt for a wecK-snd trip loj
Hio d» Jaoetro.
,tmong,the boo
her?)
r^5:
This'S
hH y\ses tto
°!’ stars-’
Amcndaiant 'uodet :
ke” that glvee the S
Itc mark their own eta
locator E»i a imrncdfai
fctfcer side of the )
»<s:ue He sard fran
H-->" -f h.a fr -at* Tien
^■dofue for rrpesl
would vote- aeec
i ^■»‘*<! ‘o ’hr f*ct t
\ for Conyrefe ■
\ ^Mcn tiso v..ts on
\ himself hi v
'mwtn* io !*f' rzv-
'll i»»'Ch:>»!Uat
p\ hsve -ilffic
nund 1.0 vr!
'•■ ir.
iBwa r.f.
■'
m i.f
ami esJa of auliincrtj
♦uoual rente; cd ey
^...A -erf
siting £cL
Stanwyck, a
not We h„
United St I
By BOBBY
U ns«< Cf.pafi
IV % Scclhnti, May 29. — 7 am dl^tiiicOy like a‘
who s'^p4ii|Ohe 0«1y basebaE g»me h« cn-
Miicb bl ^^NiJyheBjnth rnaing lead-
B' u ‘ 1 Lf)Q a inning.
ecoool
^^PF^iW.OCd. and lh&tb^MBB|
^Pih ut rooc tmeks from men who
receded cash In a hurry. He had.
never Inquired where It camp from, .
ho cuided . and had never asked for i
or recciycd a hill of soi^^HM !
Ke was
when ercajg^^^^ ^■or*
lr< ,
duccrsl
; 25d peraonS, (nejudingRa^WI
j Co.pon«. for Violation of the liquor
j laws, the hU^^ral Gr*cd jur>-
,-dtefplct tot* _ '***
i“rrJ Wr«» ibrh
!«/ :tfar sta"«-
Uhminw m ' es ber H'orrL
P-J ""kcnmS
competl
year* tm-
ronoums have i
for the repeal
rr.odifieatl
friend
rattle and
■may by officiei? of
^wjpeh had emmjp^11
Pal fori
I pi tolled
rUiiet* .
■PPWfTficspi’c aitj /flarj
esdhj- m? m*tc h»f ^Jen^ 1
yostcfday nod quite it ILS.
! »a,v feeii»k of mode f
myreif esetrcmely
1
me. feW a dlfftefalt'eriacie.
H^^Ahard wind sweeping toward
rhe gman* f**t
, ■nicy 'vrre
prewnts
Oraa^^i
why
Pwoacught after X
r»l plow were rm
The fee* reedy*
the Lofcourt bul
BWorabe com- ,
asoottwnodhtlon
-^terrirait
^ decisively
c nasan Edition
c"!ema stars "
i, hewer
E ohang;
lo. f>sr oi
office th<
dt dirigible*,
I>r. Shdocae
Idont Wf"*
.sc^ess- 1
Ounlnee*.
^■PBPhu wax wised at the Commo-
TTorf. oa Monday hnd a complete set
of hurgiar'3 tool* 1» fcia room at the
Hotel M»»S»r, the police eald, *od
be ttnd afet< there n •‘ball" ring of
kej-r. w» composition blanks <wd
hy expert lc«sk«riltlia to faebion tnnu
porary kej-n. a pair of white trousers,
it handkerchief conteintog eteto*
which may be of blaoi end « receipt-
ed bill /ram a Hot ~\',\: "W--
hotel.
la go»»
Fr the Sts
I ve and ref-
Dy 1AW pJ»*S
c be suhmltt
open petltl
mters. .
the Lrtcrary Dig*
Oil
xW, both In sch^^PBME|r|
olleged to be ow»cd by Capone.
The majority of hhe fndlctm
ret ameS, indudbi(^^^^*^r
under the Jones lorn ~
a meximom sent* V
Uapriaenruent ar»# Hjna ■
Homed with Cat ** ^
sewdot e». They*
illegal role and# C
eating liquor, nt ^-j. ° O,
Th<- hop
Haven for It* long planned fu^SWc
Buenoa Afrca ocerocd to be Imminent
i tedoy' The crew. Capt. Herhert
! Partndge, Waul- Commander G- JV
ooraptrdUcr, w'feo A
to »b.ew tfeot. the fol \
hut} in all been p«jL
September 1925 ter r*jl
Lefcnort enterprises ht*
This s mount rnwhuteA
Duyle raceivad in cunl^
hin work for the Lefcc-ur
BuOding. In nddltwa, 1
COURT
Prodigy's Tat her Would Set
Aside Guardianship.
%fc» Klee i. tether of njoo-ynar-abl
Kro Hied, vioiln prodigy, bos
to popular r-
hi 10 per qer
L According
Itrolled bis
fvicion* side
f better thou:
of the in at ;
is dm-* kadi
err>otioi
order. ”
(reveals
1 a high
tutUete Isvonng eafor<
jWecefved from Or age
^Sl^mod Kicatlen
Agpt
-Stanly* J the screen;
abW °ne or actresses-
priest younger act
vlhe
a t ■
not nceeseery for adequate servlc^^
The cororr<ia3iou on J-tay 21* refuted
to grant thut name rerptert, as orig-
inally mad*, ea the ground it did sot
eonatltate- « proper answer to the]
*Tdet
'•The onl^^BB
DENVER POST
Establishes her both as a
comedienne and emotional
actress to be reckoned with.”
k m w
Lo faring
I Giorgio,
JoijM.r hr
yor^
Ik of BarW
1S assured an
brilliant."
p<i a cbar»»
lies of hquor from Conte
b by nirptene, The air-
|u.ni>'dJex of th«* gang
Lix- Un-nr-'.l «, ., h
doitol
of nJ
hondsj
praaidi
I Jbg Hdi^iero Bicci
into » Hoe*
»th'’ buftlecr.
[ up partictv-
L aaaioat cue
fcht over the
■ wm then
M over lb,-
_
and h*s fornUy bad the oontetm
Interest*. Mr. Coidtog reveate#
both Mr. Tdttie and Mr, Crato 1
£*oyte had Ve» paid W4.55S, of wi*
gZS.hoO wa* In each. #li>ce June, "J*
to repreemt, a number of Goidihl
rfjkro* befero Walsh'* hoard, 1
amount who JSiSSd, I
\^i to cash, paid I
the boat'd)
MAYS LA nmm, May oktUctUM
W. Cootvay, former Atlantic City ; father
Superhitpad ent of BuUdlhg*. today ; to ib«
stands aeqpdtted .by * ».ci,:.. -. ..... . -
charge of natortlna,
Cehway wa» trie#
mdfotments. Three
Bdc publie sovrrul wseks
■ lovtotlgate-ra Mod that
brought frv-tn V> »nd-
^ou.ted fox* s.j.h.u.(Vfr,
Hr,^ suaupglcd fay air
rote dtedosed that the In-
not compte t,*d
Shi-ppard Vi Stete.
'Tf twy Stele,” be sskt, “by
l6^a2y-3)ilhcel*ed reCtuxodum »hou
Indicate a poultlon on any qoeatk
over whlgi^Congteiw haa jurisdi
aMde, by the reurait I
'« until that yuHltU
riar*m3Aliy>0llev* !
k tak&aAry my Sta
Lely begin «n affo;
|evcrae it. ;
I roy own State
lr.- and that a r*
■would ba a court
■ and strife. Then
|r xach a rafero
Stanwy-
freqnen
krwtortion
i of the
^M^^flBHPBMU^ffiRvcuiuxiy
One of them, the
police said, had a letter from the
>;•/ ri H"’F ^l^n la his pos.
Cemicrl
Ceaa*
EdaortaJ^
BlaaaeltO
rood . -
^Ihitwory
Mancaxpikt *«.
^mhn building
^Pfac Tenempot
rto.’.o offlc*
end <~«--idic.g
*.'•' :i!*'
■ .«ad A'ppeal*.
■ ••f-.-:
Id >hr eix-room
f . rented to Y*&is#i
Mter a pterobiug
eaeuted ’tYsi-te ah
rid hot pay more.
Fm»*0R
An exjrioslot*
i -Ute Krodem fl 1
Cotnp^nv', 2(5'24l I
City; fotaSy lal
'ruperiptendent. I i‘5r
felnforlh avnrom
tardgy. 1 tut
Larrdbbrg w»s 1
>Ttal pteer ah irl
idee* Of
cteuclt him on the teW
ropturing a blood vessel.
Chicago
id
. .... .. Pa/eua
«,..,....*■ .. Page t?
1*
f*agea SO to 2i
Ba«» 19
. P««e- t;
Xvtro* Ethtfaus dally.
Rrol . .
ymp* . ......
Seeiety - .....
Sport* .... .
We*M Today
■ B.T-V -
■ 'to bfa-,
/ had the
Mr, Lout*
ydintel at.
r>Jge«t go
t« *afw I
PB^^bfaeppefA _ — ^
Tmf than. t» Senator Chit,
anbeuacad the is.ooatton
neck, fbtttfder Bufdetk WUld be iauneh*d la
£jm
COLUMBIA WILL MAKE THRLC WITH
BARBARA STANWYCK f OR 1930- 1931
With the tuneful strains of Pathe’s
SIX Melody Comedies comes the in-
COMEDIES
evitable tinkle of hard coin, proof of
the satisfaction they give in talent, music,
'
dancing and humor. Look at ’em and laugh
.
for joy! "Pick ’em Young," with Robert
Agnew’, Mary Hutchinson and Car-
melita Geraghty; and "Mind Your
.
Business," with Robert Agnew,
.
Dorothy Gulliver and John
* .•
Hyam$,both directed by
Monte Carter. Hitch
your house to
ONE OF THE 8 .
Pathe.
PAT HE WONDER X,. ^
SERIES OF 1930-31
Tuned to the
Tinkle o
/■ ''' ‘ pTr / C ;* '
in!
imiJI
I
MELODY
Booking
Thrill That
Comes
Once In A
Lifetime.
Four
Mighty
Attract-
ions For
Summer
Release.
Heralding
First
Nationals
Great
1930-31
Product.
RICHARD
BARTHELMESSj
In The Mightiest Epic Of The Air
THE DAWN PATROL
with
Douglas Fairbanks, Jr., Neil Hamilton
Greatest air story of all times. With "the greatest box-office star in pictures" and
a big supporting cast. Story by the author of "Wings".
BRIDE OF THE
REGIMENT
Her eyes say "yes". Her lips say "No" and the regiment whispers "maybe" as
thousands jam the Warner Brothers Hollywood Theatre, New York. With Vivienne
Segal, Allan Prior, Walter Pidgeon, Louise Fazenda, Ford Sterling,
Myrna Loy and Lupino Lane. All Technicolor.
SONG OF
THE FLAME
Set the pace for $2 hits on Broadway at Warner Bros. Theatre. Sensational
business everywhere. All in Technicolor with Bernice Claire, Noah Beery (singing
two notes lower than any voice ever recorded) Alexander
Gray and Alice Gentle.
BILLIE DOVE
r IN
SWEETHEARTS and WIVES
with
Clive Brook, Sidney Blackmer, Lila Hyams
Combining four great box-office names in one of the strongest mystery-romances
you've ever played. It is absolutely sensational. Top business everywhere.
Watch for
Warner
Brothers
Anniversary
number of Variety
for First National's
New Product An-
nouncement!
The
Independent
Film Trade
Paper
EXH I B ITO RS
H E RALD
WORLD
Home
Office:
407 So. Dearborn St.
Chicago
In This
NEW WARNER PLAN
Warner Brothers Is Making Gradual
Change from Disc to Film Recording —
Sound-on-Film Printer Is Placed in New
York Laboratories — Morris Denies Disc Will
Be Arandoned But Admits Part of Product
Will Be Recorded on Film.
Issue —
PATHE REGIME STAYS
Rowland Coup for Control of Pathe Fails
When Present Administration Is Given Vote
of Confidence of Five to One in Shares Rep-
resented— Elisha Walker and Sydney S.
Cohen Lead in Championing Retention of
Incumrent Regime.
COMPLETE INDEX TO CONTENTS
NEWS
Fight on Vestal copyright bill opens with solon warning against
film monopoly and holding that divisibility clause would make
extortion possible.
Warners get strong position in Chicago by taking over former
National Playhouses circuit of nine theatres — -Labor fights labor
in picket war.
Individual sales policy is voted for twenty specials of Universal
for next season — Bill to prohibit standing room in Washington
(D. C.) theatres faces ax.
No company has film business cinched because caliber of product
will decide, says Jack Cohn at Columbia convention — Tiffany
sales gathering begins June 23 in Chicago.
DEPARTMENTS
Short Features 112
Music gnd Talent 119
The Theatre See Section Two
Classified Advertising 124
What the Picture Did for Me 127
Chicago Personalities, by Jim Little 130
FEATURES
Service on Pictures 107
The Voice of the Industry (Letters from Readers) 126
Motion Picture Finance 98
Hollywood, by Douglas Hodges 110
Broadway 92
Sound Pictures 113
Pictorial Section 99
J. C. Jenkins — His Colyum 109
ADVERTISEMENTS
FILM, SOUND AND EQUIPMENT— Radio Pictures, Fox, Tech-
nicolor Corporation, Paramount, Eastman Kodak, Metro-Gold-
vvyn-Mayer, Columbia, Pathe, First National, Movie-Phone, Weber
Machine Corporation, Vitadisc. (Also see Section Two.)
MLTSIC AND TALENT — Leo Feist, Inc., Remick Music Corpora-
tion, M. Witmark and Sons, Brooks Costumes, Julia Dawn.
CHICAGO
407 South Dearborn St. Telephono Harrison 0036-37-38
Cable Address : Quigpubco
EDWIN S. CLIFFORD, General Manager
ERNEST A. ROVELSTAD, Managing Editor
GEORGE CLIFFORD, Business Manager
HOLLYWOOD
1603 North Cahuenga St. Telephone Gladstone 2118-2119
DOUGLAS HODGES
West Coast Manager
EDITORIAL
AND
ADVERTISING
OFFICES
NEW YORK
565 Fifth Avenue Telephone Wickersham 2366-2367
JAY M. SHRECK, New York Editor
HERBERT FECKE and RAYMOND GALLO
Advertising Representatives
LONDON
THE BIOSCOPE
Faraday House
8-10 Charing Cross Rd., W. C. 2
SUBSCRIPTION RATES: United States and its possessions. Canada and all countries of the Americas — S3. OO per year: Great Britain and its colonies £1 per year.
Other foreign countries— S3.00 per year. Single copies 23 cents. Advertising rate cards and Audit Bureau of Circulations statements furnished npon application.
The HERALD-WORLD assumes no responsibility for the return of unsolicited manuscripts. No manuscripts are returned unless authors so request.
Editorial
Substitutions
TROUBLE-MAKERS continue to find the question of
substitution in programs a fruitful field for stirring up
confusion and controversy.
We attempt no defense of the practice of substituting
wilfully a lesser subject for a greater one. Such a pro-
cedure comes very close to an attempt to obtain money un-
der false pretenses and there is no legitimate defense that
can be made for it.
But the complaining theatre owner does not stand on
very firm ground when he insists upon receiving all of the
advantages in the inevitable rearrangements of production
schedules that come from time to time, and, further, in-
sists upon leaving all the disadvantages with the producer.
When the theatre owner buys a program he is entitled to
receive the picture as described insofar as the producer is
able to make the finished product conform with the pros-
pectus. He runs the usual risk of the buyer. If the prod-
uct turns out better than expected, he is the winner and
he is entitled to the gain. If it turns out poorer than ex-
pected, he has legitimate grounds for complaint. But he
has made his bargain and he should live with it.
These conditions are the usual ones which apply in all
matters of sales and purchases. In the picture business,
however, other elements are brought in because of the very
nature of the business. Among these is the fact that it is
impossible for any producer at the outset of a season to
outline with absolute certainty the specifications of the pic-
tures he will make during the ensuing year. The human
element in pictures renders this impossible. In addition,
it would not be to the advantage of the theatres to have
producers proceeding on an inflexible policy which com-
pelled them to go ahead and make pictures without taking
into account changes in public tastes and changes in the
relative standings of players and other persons who are
important in production.
These conditions, characteristic of the picture business,
inevitably lead to a certain class of substitutions which may
be described as legitimate ones. We do not think that the
exhibitor is assuming a helpful attitude toward his own
business if he does not take these conditions into
consideration.
Realizing, as he should, that a certain amount of sub-
stitutions are both necessary and desirable the theatre
owners should consider the effect of these substitutions on
the program as a whole. The exhibitor cannot improve
his position in the long run if he does not balance the sub-
stitutions which make for better product against those
which render the product less desirable. The result as a
whole and not the case of the individual picture is the
paramount consideration, excepting, of. course, any case of
the wilful cheapening of a picture.
BY MARTIN J. QUIGLEY
As far as such a case is concerned — which is, in fact,
most exceptional — the producer is obviously following a
suicidal course.
AAA
Sixty Minutes
MR. AL STEFFES, Northwest exhibitor leader, coun-
sels members of his organization to cancel feature
subjects which run for a duration of less than 60 minutes.
Certain classes of theatres are seriously concerned with
the problem presented in this question but as a general
proposition the test of quality and not length should re-
ceive major consideration.
Mr. Steffes doubtlessly has various practical problems of
theatre operation in view when he takes the position as
above noted, but it would be highly undesirable to have
that viewpoint impressed widely in the trade for the very
obvious reason that it would encourage padding— an op-
eration which invariably works to the detriment of the
entertainment value of pictures.
There are few pictures which wrould not amount to bet-
ter entertainment in shorter lengths than actually issued
in. Sixty minutes time does not seem to be a logical
minimum length for features but many stories of a few im-
portant situations would be decidedly better pictures in
less than 60 minutes than in more than 60 minutes.
AAA
“ Ingagi ”
THE adventure picture, “Ingagi,” is running true to ex-
pectations in creating confusion and suspicion. In
various quarters it has been vigorously denounced as a mis-
representation.
We shall undertake no study of the picture to determine
wherein, if at all, it amounts to misrepresentation, but
taking the opinion of many scientific persons who have
issued comments on the subject it is quite fair to assume
that the producers of “Ingagi,” and those responsible for
its presentation and advertising, have been rather more
theatrical than scientific.
Any picture may he presented as a show with no ex-
planation offered and no questions answered. Such a course
is thoroughly legitimate in theatrical presentation. But
when a subject is presented as being based on facts it
must be true or there is misrepresentation. If scientific
references are employed these, too, must be sound.
The trouble in the “Ingagi” case, aside from certain
items of very bad taste which were included in the pic-
ture, is the manner and method employed in the presenta-
tion and advertising.
It is an unfortunate incident and it will have a con-
siderable effect upon the immediate future of the travel
and adventure picture. The suspicion and distrust in-
spired by this picture will make the road for other similar
subjects more difficult. It has accomplished a certain
lessening in public confidence which is most regrettable.
Exhibitors HERALD-WORLD * MARTIN J. QUIGLEY, Publisher and Editor
Incorporating Exhibitors Herald, founded 1915; Moving Picture -World, founded 1907; Motography, founded 1909; The Film Index, founded 1906
Published every Wednesday by Quigley Publishing Company 407 S. Dearborn Street, Chicago; Martin J. Quigley, President; Edwin S. Clifford Secretary Georat
Clifford, Assistant Treasurer Member Audit Bureau of Circulations. All contents copyrighted 1930 by Quigley Publishing Company. All editorial and business corre-
spondence should be addressed to the Chicago office. Better Theatres, devoted to the construction, equipment and operation of theatres, is published every fourth
week as Section Two of Exhibitors Herald World, and the Film Buyer, a quick reference picture chart, is published every fourth week as Section Two of Exhib-
itors Herald- World. Other Publications: The Motion Picture Almanac, Pictures and Personalities, published annually The Chicagoan
June 14, 1930
EXHIBITORS HERALD-WORLD
73
Warner Making Gradual Change
From Disc to Film Recording
Labor Battles Labor as
Non-Unionists Fight I A
Men in Projection War
Independent Operators’ Organiza-
tion Puts Own Pickets on Job to
Refute Onion Placards
(Special to the Herald-World)
Sound-on-Film Printer Placed
In Firm’s N. Y. Laboratories
Morris Denies Disc Method Will Be Abandoned but
Admits Part Will Go on Film
By DOUGLAS FOX
SEATTLE, June 10. — The Allied Amuse-
ment Crafts Association has entered into the
picket situation here as conditions grow acute.
The independent organization has placed a
group of sidewalk strollers in the streets near
the Follies theatre, formerly the Pantages.
With the Follies operating 100 per cent union,
the independents had their men plastered with
signs reading, “Follies Theatre Unfair to
Operators. Local Allied Amusements Crafts
of Seattle.”
A similar picket was placed in front of the
Seattle Paramount theatre, and when he was
discovered by a union operator he was se-
verely beaten. Other pickets had their signs
torn off them. The police then stepped in at
the instigation of Basil Grey, business agent
of the local branch of I A, and removed the
pickets from the streets.
The police order, however, did not remove
the union pickets parading the sidewalks ad-
jacent to the Embassy, non-union theatre
operated by Joe Danz, and before the walkers
were called off Danz had a set of boys walk-
ing parallel to the union pickets with signs
reading, “Embassy Theatre Fair to Organized
Labor. — Allied Amusement Crafts Associa-
tion.” The whole thing implied that the union
men of the Follies Theatre were unfair to the
organization of non - union men at the
Embassy.
James Hone, secretary of the Allied Amuse-
ments of the Northwest, stated upon his re-
turn from an Eastern convention, that the
offending parties on both sides would probably
be brought into court in an effort to have their
differences amicably settled and future vio-
lence avoided.
Census Gives Hollywood
Population of 153,294
Against 19,996 in 1910
(Special to the Herald-World)
HOLLYWOOD, June 10. — The population
of Hollywood, which in 1910, when it became
a part of Los Angeles, was 19,996, has been
estimated by the recent census to contain 153,-
294 persons.
In the State of California, with eighteen
counties yet to report, a gain of 2,016,269 has
been noted, or a net aggregate increase of
70.1 per cent. The total for the forty coun-
ties is 4,890,982. The population of the un-
reported counties in 1929 was 550,130, and if
these counties maintain the percentage of
growth, the total for the state would be close
to 5,917,000.
Bond Issue for Renovation
Of House Voted by Council
(Special to the Herald-World)
LEBANON, OHIO, June 10.— The village
council here has voted for a $7,500 bond
issue with which to procure funds for the
entire renovation of the Lebanon Opera
House.
NEW YORK, June 10. — A gradual changeover from disc to film will
take place in the talking picture production of Warner Brothers, the
HERALD-WORLD learned this week.
Sam E. Morris, vice-president and general manager, while he denied that the
company would abandon the disc method of recording, admitted that prepara-
tions were under way for a part of the company’s product to be recorded on film,
but added that he had no statement to make on the subject.
Last week Morris announced that the majority of Vitaphone records for the
coming season would he on twelve-inch instead of sixteen-inch discs, a change
which would result in large savings to exhibitors in the matter of expressage and
handling.
Sound-on-Film Printer Developed by Chicagoan
Installed in W arner’ s New York Laboratories
By GEORGE SCHUTZ
Action believed to point toward the early adoption of the sound-on-film method
is now being taken by Warner Brothers, according to information which has
become available to the Herald-World in both New York and Chicago.
Installation is being made in Warner Brothers’ New York laboratories of a
sound-on-film printer developed by O. B. Depue of Burton Holmes, Inc., Chicago.
Depue is in New York supervising the installation of complete sound-on-film
printing equipment, it is learned.
At present restricting use of the sound-on-film method to outdoor recordings,
which are later re-recorded on discs, Warner Brothers is thus seen as preparing
for an early modification of its policy to include sound-on-film recordings for the
entire picture and the distribution of sound-on-film prints.
The printer being installed, regarded as the first of others to follow at once if
trials prove the type satisfactory, is capable of printing the sound track on film
exposed for only the action as well as films carrying both sound and action on a
single master.
Amusements Only Field to Show a Large
Increase in 1930 Net Profits Over 1929
Amusements is the only industry which has increased substantially its 1930 net
profits over those of 1929, according to a survey of first quarter statements just
conducted by the National City Bank of New York. In fact, the amusement
industry is almost the only field to show such an increase, only four others of the
57 industries surveyed having also bettered their 1929 figure. All of the latter,
however, showed only relatively small increases, while the increase for amusements
amounts to a fraction under 50 per cent, the survey reveals. Net profits in amuse-
ments (six companies studied) for the first 1930 period were $19,978,000, as com-
pared with $13,328,000 in 1929.
In the margin of profits over the dividend requirements, the analysis shows
amusements to be the only industry realizing more than 200 per cent. The net
profits for the amusement industry was 269 per cent over its dividend requirements
at the end of the first quarter. The second highest percentage of profits over divi-
dend requirements was 166, attained by iron and steel.
The 57 industries survey showed for the first quarter of this year, a decrease in
net profits from those of the corresponding period of 1929, of a little over
$95,000,000.
74
EXHIBITORS HERALD-WORLD
June 14, 1930
Warners Get Strong Chicago
Position in Nine-House Deal
Negotiations for Former National Playhouse Group Successfully
Closed — Further Steps in Expansion Program Add 50 Schine
Theatres in Ohio and Point to Cincinnati Acquisitions
Warner Brothers has consummated the deal with the Federal Theatres Cor-
poration whereby it acquires the nine theatres of the former National Play-
house group in Chicago.
This latest transfer of the circuit which, until recently taken out of receiver-
ship by those holding principal liens against the properties, gives Warner
Brothers an important position in a field dominated by Paramount-Publix.
The Chicago deal, closed last week, fol-
lows hard upon the acquisition by Warner
Brothers of the 50 Schine theatres in Ohio,
at a reported price of $2,500,000. The ten
Ohio cities involved are Akron, Lima,
Springfield, Portsmouth, Chillicothe, San-
dusky, Massillon, Canton, Sidney and Alli-
ance. The Schine houses in New York and
elsewhere were not included in the deal.
A new $2,500,000 house is in prospect for
Dayton.
All Neighborhood Houses
The Chicago theatres acquired are the
Capitol, one of the city’s leading neighbor-
hood deluxe houses; the Avalon, formerly
comparable to the Capitol, but now on a
semi-deluxe picture policy; the Stratford,
the West Englewood, the Highland and
the Grove, major picture houses; the Jef-
frey and the Cosmo, minor picture houses,
and the Chatham, now closed. All are
located on the South Side.
Further extension of Warner Brothers’
holdings in the Middle West was indicated
last week in the report that this company
is negotiating for a site at Vine and Sixth
streets, a prominent location in downtown
Cincinnati. Two other Cincinnati sites are
also reported to be sought by Warners.
Will Add 1,000 Theatres
The current deals are regarded as steps
in the new program of theatre expansion
announced by H. W. Warner, president of
the company, which will result, he said, in
the addition of 1,000 theatres to the pre-
vious holdings.
James Coston, who has been managing
director of the Chicago' circuit acquired,
will hold the same position under the
Warner regime.
First National Releases
For Months of June and
July T otal Five Pictures
( Special to the Herald-World)
NEW YORK, June 10. — Five releases for
the months of June and July have been an-
nounced by First National. They are:
“Back Pay,” featuring Corinne Griffith, who
plays the part of a small town girl. Early
June release, “Sweethearts and Wives,”
starring Billie Dove, the cast including Clive
Brook, Sydney Blackmer and Leila Hyams,
is set for June 15.
“Bride of the Regiment,” now playing at
$2.00 top on Broadway, will have its general
release on June 22. In the cast are Vivienne
Segal, Walter Pidgeon, Allan Prior, Louise
Fazenda, Ford Sterling, Lupino Lane and
Myrna Foy.
“Sweet Mama,” starring Alice White, is set
for July 6. Among the other players are
David Manners, Kenneth Thompson, Lee
Moran and Rita Flynn.
“The Road to Paradise,” with Loretta
Young, is scheduled for July 20. The cast
includes Jack Mulhall, Raymond Hatton and
George Barraud.
Three More Theatres Put
In Audiphone Equipment
T o Aid Hard of Hearing
(Special lo the Herald-World)
NEW YORK, June 10. — Three more the-
atres are putting in audiphones. Besides the
Adelphi in Chicago, as previously announced
in the Herald-World, the new installations
are in the Alcyon theatre, Highland Park, 111.,
and the Indiana theatre, Indiana Harbor, Ind.
The Western Electric device to aid the hard
of hearing will be placed in 600 seats of the
three houses, about 100 sets at once.
“Paramount on Parade”
To Be Touched Up for
Japanese Audiences
( Special to the Herald-World)
NEW YORK, June 10. — Japan is to have
“Paramount on Parade” brought to its theatre
goers in a very understandable form, accord-
ing to Melville A. Shauer, head of Para-
mount’s foreign production department. The
production will consist of selected material
from the English version, to be introduced to
Japanese audiences by Mr. Matsui, a Benshi
from Tokio. He will present the different
stars appearing in the review, explaining the
different numbers where English dialog makes
it difficult to understand.
Warner Australian Manager Here
NEW YORK, June 10. — Ralph Clark, general man-
ager for Warner Brothers in Australia, is visiting the
home office, and will remain for two or three weeks.
Bill to Prohibit Standing Room Policy
In Washington, D. C., Houses Faces Ax
(Special to the Herald-World)
WASHINGTON, June 10. — No theatre in the nation’s capital would be permitted
to allow any patrons to stand through a show, under the terms of a bill which has
been introduced in the house of representatives by Congressman Michaelson of
Illinois. Any exhibitor who admitted patrons for whom there were no seats would
be subject to fines ranging from $100 to $1,000 or imprisonment for from 15 days
to three months, or both.
There is little likelihood of any action being taken on the measure. Similar
legislation was introduced in Congress a few years ago, and was made the subject
of hearings at which the District of Columbia committee had great difficulty in
obtaining the attendance of theatre men, and nothing was ever done with the bill.
Manager Asked to
Find Roving Husband
( Special to the Herald-World)
OTTAWA, June 10. — The wide
renown of Manager Joe Franklin of
B. F. Keith’s theatre, Ottawa, On-
tario, was indicated by the receipt of
a letter from Mrs. A. Thompson,
Manor Park, London, England, ask-
ing him to find her husband who was
somewhere in Canada unless he had
met with accidental or foul play. She
asked that the request be shown on
the screen but as Keith’s has been
all-talkie for months, the information
was turned over to the newspapers.
Pathe Man Speeds Films
316 Miles in 7\ Hours
So the Show Can Go On
Error in Shipment Threatens Per-
formance— Then Wood Climbs
Into Elis Car
( Special to the Herald-World)
MACKSVILLE, Kan., June 10. — A “mad
ride” of the sort that usually is intended only
for the pleasure of patrons, was “staged” for
the benefit of an exhibitor when William M.
Wood of the Pathe exchange in Kansas City
speeded 316 miles from Kansas City to Macks-
ville to deliver films needed by the Campbell
theatre here.
A mistake had been made, according to G.
W. Rothrock, owner of the Campbell, in ship-
ping the films to him. The Pathe exchange in
Kansas City had not taken into consideration
the fact that a certain train had been taken
off. When the films did not arrive as sched-
uled, Rothrock wired the exchange. A reply
by telephone assured him that the film would
be delivered — on time for the show!
Exchange officials pondered what to do. It
was then nearly noon. Yet the show must
go on. They considered using an airplane.
Then Wood spoke up.
“I’ll deliver them myself with my car.”
At 12:10 o’clock he left Kansas City with
the films. Over the highways, good, bad and
indifferent, he raced — to Macksville, 316 miles
away. Only the towns slowed him up. He
averaged over 42 miles an hour. At 7 :45 he
stopped in front of the Campbell theatre.
Pathe had delivered the films, as promised.
“This,” later remarked the jubilant Roth-
rock, “is service with a bang!”
IPs ‘Captain of the Guard 9
Again in Canada After
Criticism as to History
( Special to the Herald-World)
OTTAWA, June 10. — Universal’s “La Mar-
seillaise” reverted to its adopted title of “Cap-
tain of the Guard” when it played the Regent
at Ottawa after its first engagement at Mon-
treal, where it met with some criticism on
the part of French residents as to historical
accuracy.
Regent Theatre , Toronto
House, Sold for $100,000
( Special to the Herald-World)
TORONTO, June 10. — The Regent theatre,
Toronto, birthplace of the Famous Players
Canadian corporation, and the original pet of
N. L. Nathanson, former managing director
of that company, has been sold for $100,000
and is to be converted into a commercial
property. The Regent theatre some 14 years
ago was the only Canadian house having at-
mospheric prologues, large orchestra and or-
ganized unit shows and was the mecca of the
elite.
XHIBITORS HERALD,
in this issue, celebrates
the fifteenth anniver-
sary of its founding.
Amid the sweeping
changes of the past fif-
teen years in the world
of motion pictures and its allied activities,
this publication, established by the writer of
these lines, has continued throughout the
whole period under his ownership and man-
agement.
To the continuity of purpose and action thus
made possible may be ascribed in a large
measure the fact that Exhibitors Herald,
throughout the past fifteen years, has made
no small contribution to the progress of
motion pictures and the industry.
Committed as it has been — and as it shall
continue to be — to a policy of fair play to all
and to the maintenance of a purposeful serv-
ice to all branches of the industry, particularly
to the owners and operators of theatres.
Exhibitors Herald may now, on its fifteenth
anniversary, most gratefully acknowledge the
support and cooperation it has received from
the industry which has enabled it to gain the
largest volume of paid subscriptions ever ob-
tained by any publication in the field and also
to receive the largest volume of advertising
of any motion picture trade publication.
For this support and cooperation we wish
here and now to record our gratitude and
appreciation, adding at the same time the
assurance that those principles and policies
which have characterized Exhibitors Herald
in its first fifteen years shall continue to be
upheld and maintained.
Martin J. Quigley,
Publisher
HHIBIIDR!
HERAU
1919
mo
EXHIBITORS
herald!
EKHli
HERAU
CONGRATULATIONS
Herewith are published a
few of the many congratu-
latory messages received by
Martin J. Quigley on 15th
anniversary of his founding
o t I: x h ib i t o r s Herald
There is so much to think about in our busi-
ness that important matters, at times, would be
overlooked if there were not some able men to
keep pointing the way.
I am reminded that you are approaching an
anniversary and that it will be 15 years in June
Sroocy°^cCn~nCed Pub,ication of EXHIBI-
1UKS HERALD. I congratulate you on that
event.
I have been a motion picture exhibitor for a
number of years and while in, the ranks and as
an official of the Motion Picture Theatre Own-
erSr.0* America, I have been a constant reader
of EXHIBITORS HERALD. You are publish"
'7,® f . .,r> s<luare ar,d reliable news medium for
all divisions of the industry.
„ . , M. A. LIGHTMAN
President,
nJ,,"ioZ Pjcturo Theatre Owners of America,
Net v York City.
I have just received your last issue of FY
hibitors HERALD Va„d u'Z ft |£
rounded out 15 years of activity in the motion
picture publication field.
I have been a constant reader of your paper
since you began it and have found it of genuine
interest and help at all times.
For the best interest of the industry I hope
to have the pleasure of reading it for many,
many years to come.
P, esident,
Puhlix Theatres Corporation,
Neui York City.
SAM KATZ.
It has just come to my notice that 15 years
ago you founded EXHIBITORS HERALD
I he development of this excellent trade maga-
zine has been a journalistic achievement of
which you must feel very proud and on which
sincerest congratulations.
EXHIBITORS HERALD is a text book in
our industry as well as one of the best and most
accurate sources of trade news. It is always a
pleasure for me to receive it and I have read it
tor years with much profit.
r . . M E. COMERFORD.
Comerford Theatres, Inc.,
Scranton, Pa.
It is with extreme pleasure that the opportu-
mty is offered me to express a few words on the
TOR SHFdTt^0/ foundi»g of EXHIBI-
r u GERALD by Martin J. Quigley.
I have been a constant reader of this trade
paper during the entire period of time during its
publication and I have enjoyed the editorials,
comments and expressions from the pen of Mr
Quigley.
Mr. Quigley has endeavored, at all times, to
present disputed questions with an open mind
a. ,on a*l occasions where he has expressed an
opinion, it has been done so founded upon logic
and sound reasoning.
President, PIZOR
Motion Picture Theatre Owners of Eastern
Pennsylvania, Southern New Jersey and
Delaware ,
Philadelphia , Pa .
HlRTTnpPieHnDA?r^Xtend felicitations to EX-
HIBITORS HERALD on its birthday and to be
able to congratulate Martin Quigley and his col-
leagues for their first splendid 15 years of de-
served success.
The course of EXHIBITORS HERALD has
shTp^ been one of dignified literary showman-
I want to take this opportunity to wish Mar-
tin Quigley and EXHIBITORS HERALD as
many more years of service and success as they
wish themselves. 7
P n . , SYDNEY S. COHEN,
t ormer President .
Motion Picture Theatre Owners of America,
Neiv York City.
•
Permit me, in behalf of the organization, to
extend my heartiest congratulations on the fif-
teenth anniversary of EXHIBITORS HERALD
marking the founding of this publication by you’
Preside*, AARON BERSTEIN
Illinois Independent Theatre Owners, Inc
Chicago.
m
Please add my best congratulations to the
many I know that Mr. Quigley is receiving on
HERALD*11" annlversary of EXHIBITORS
Knowing that its stand in the future must be
the same as it has been in the past, and that
EXHIBITORS HERALD will always Pand as
an upright exponent and an uninfluenced mirror
ot the motion picture industry, I sincerely hope
that it may continue successfully for many, many
more years. 7
t r j ii JVLIAN PRY LAW SKI
Stanley -Crandall Company ,
W ashington , D. C .
•
As the month of June approaches, one of the
foremost things in my mind is that it will spell
"“t anmv'rsary of your founding
EXHIBITORS HERALD; that it spells a mile-
stone in the progressive, constructive and help-
ful aid you and the HERALD have always been
in and to the film industry.
D . . HAROLD B. FRANKLIN
r resident,
Fox W est Coast Theatres,
Los Angeles.
#
In June, 1915, Martin J. Quiglev founded
EXHIBITORS HERALD, away baTk in thf
dark ages. We are living in a different world
now, not only in the show game, but in every
human activity, and when we review the history
and consistent advance of this publication which
has not only kept up with all the rapid fire
changes of the last 15 years, but has kept just a
little ahead of the procession, it is a remarkable
achievement.
Here’s hoping another 15 years finds us all
in the game and still getting the lowdown on
? v angles of the business from the good old
HERALD- WORLD.
Pastime theatre,
Mason, Mich.
ROY W. ADAMS
It is with a great deal of pleasure that I offer
my congratulations on the 15th anniversary of
the founding of EXHIBITORS HERALD.
Your organ has been a constructive factor in
the improvement of conditions in the motion
picture industry and it is my sincere wish that
you continue to function in so important a role
for many, many years to come.
S. L. ROTHAFEL
Director,
Roxy theatre.
New York City.
Among those sending their
wellwishes to Mr. Quigley
is an amazing number of ex-
hibitors who have been con-
stant readers of Exhibitors
Herald since its inception
Fifteen years is a long time in this continu-
ally amazing motion picture industry.
Martin J Quigley has always kept in perfect
step wth the gigantic strides of that industry.
^EXHIBITORS HERALD brings a concZ,
readable and invariably comprehensive survey
ot what is happening in that industry to my
desk every week. I appreciate it.
His magazine splendidly represents Martin J
Quigley— warm, personal friend and keen bus-
ness man of markedly unusual vision.
„ . , A. H. BLANK
President,
Central States Theatre Corporation,
Des Moines, la.
Permit me to congratulate you upon the serv-
ice you have rendered to the motion picture
industry through the medium of your publica-
tion.
Fifteen years is a long time as time goes in
this business. And to have carried on as you
have is a signal accomplishment that merits the
praise and the endorsement of all those con-
nected with this business.
M SPYROS P. SKOURAS
Managing Director,
Warner Brothers Theatres,
New York City.
•
We have been in the picture business for the
past 15 years and have taken the HERALD ever
since it has been published. The HERALD
used to be only a small town paper, good from
the start, and today it is the biggest and best
trade paper published. It has been a great help
to us and we don’t understand how any exhibi-
tor can get along without it. We feel we
couldn’t run our business without it.
c# , . P- G. HELD
Strand theatre,
Griswold, la.
Please accept my sincere congratulations upon
the 15th anniversary of the founding of EX-
HIBITORS HERALD:
It is with distinct pleasure that I recall your ef-
forts in behalf of the theatre owners through-
out your long years of service to our industry
and as progress has come to us so has grown
the HERALD in importance.
„ . , J. M. SEIDER.
President.
Motion Picture Theatre Owners of New Jersey,
New York City.
It gives me great pleasure on this fifteenth
anniversary of the founding of EXHIBITORS
HERALD to offer my sincerest congratulations
and to express my thanks for the splendid serv-
ice this publication has rendered me as an
exhibitor.
I have been a subscriber to your paper for
about 12 years. During this time the publica-
tion has been of inestimable value to me. The
information and guidance received from “What
the Picture Did for me” alone has been worth
10 times what I have paid you in subscriptions.
r , W. J. POWELL
Lonet theatre,
W'ellington , O.
The HERALD'S Fifteenth Anniversary
By Mordaunt Hall*
M
♦ ♦ ♦ l ■ R. MARTIN J. QUIGLEY’S progressive motion
picture trade paper, EXHIBITORS HERALD-WORLD, which
prior to his acquisition of Moving Picture World, in December,
1927, was known as EXHIBITORS HERALD, is now celebrating
its fifteenth anniversary. Through Mr. Quigley’s intelligent and
enterprising leadership, coupled with a policy of honesty and fair-
ness in the treatment of news, this publication has met with
marked success. Those who are in any way interested in the
making of motion pictures or in their exhibition cannot but appre-
ciate the unprejudiced attitude of the columns of this paper.
Facts are the guiding light of this trade publication and while
the producers foot the bill in the matter of advertising, the
exhibitors enjoy the knowledge that EXHIBITORS HERALD-
WORLD prints the truth concerning productions without a
suspicion of bias.
It is well-known in the film industry that what may be one
man’s meat may be another man’s poison. To be explicit, a
production that proves to be extraordinarily popular in some
cities is often likely to meet with failure in others. The fine
acting of Emil Jannings, for instance, was fully appreciated in
most of the larger cities, but his films were far from successful
in the smaller towns. This applies to a number of other players.
Mr. Quigley has taken this fact into consideration and for
several years has printed four or five pages with succinct reports
from exhibitors telling with obvious frankness of the success or
failure of the films that have been shown. The exhibitors treat
this feature of Mr. Quigley’s paper with the seriousness to which
it is entitled and they not only give their opinions, gauged, of
course, by the financial receipts, but also refer to comments of
the spectators.
Since Mr. Quigley entered the film business with his paper, a
great deal has happened and it can be said that Mr. Quigley has
done his share toward encouraging the improvement in pictures,
both the silent and the audible offerings. I am also happy to
be able to say that he encourages a wholesomeness in screen
entertainment, realizing, that while silly and coarse features may
sometimes make money, they do the screen far more harm than
good. It is not necessary to be prudish in the matter of pictorial
stories, for a really good drama dealing with the sex problem,
provided it is produced intelligently, is just as acceptable on the
screen as on the stage. Likewise a comedy, so long as it possesses
the element of true wit, can be appreciated as much in a film
as in a play. Vulgarity and banality ought, however, to be
frowned upon, for despite the assertions of some producers and
salesmen, it is a hopeful matter of record that the “Photoplay
Magazine” Gold Medal through the votes of cinema-goers all
over the country has been annually awarded to a worthy and
cleverly filmed piece of work.
Fifteen years ago there were only a few outstanding pictures
among a crop of bromidic and childish concoctions. But as the
years rolled by, the producers increased the number of better
class films, which has augmented the popularity of the screen.
Since the coupling of the camera and the microphone there has
been still a greater percentage of intelligent productions, for there
is no doubt but that the fact that the players having to speak
their lines does a great deal toward improving not only the
individual performances, but also the actual handling of the
stories.
Naturally one can only expect a certain number of worthwhile
films among the many made. Not all plays are good, by any
means, and neither are all novels worth reading. Nevertheless
much more has been accomplished for the screen since it was
linked with sound than in the days of the silent films. The
attendance at the theatres is greater than ever before and many
who scoffed at the talking picture when it first made its bow,
now feel that they are missing a great deal while witnessing a
mute production. Even the few silent films that are screened
nowadays are synchronized with a music score and sound effects.
•
Undoubtedly the persons who were opposed to talking films
in the beginning had reason for their poor opinion of them, for
most of these productions were haphazard in their direction and
poor as to performances. There was that bugaboo, the lisp, and,
what was equally bad, the stentorian tones of the players. Grad-
ually, however, the sound experts corrected these shortcomings,
until now there is no lisp and a number of audible pictures are
so fine as to vocalization that while watching them one is apt
to forget all about the mechanics of the voices.
In his trade paper, Mr. Quigley gives interesting reports on
pictures, which are sensible guides to the value of a film. It is
highly gratifying to note the absence of catering or carping in
these criticisms. Of course, there is bound to be a difference of
opinion among critics, but the reports which are published in
EXHIBITORS HERALD-WORLD reveal a refreshing spon-
taneity on the part of the writers.
Mr. Quigley is to be highly congratulated on this fifteenth
anniversary of his trade paper and it is to be hoped that such
publications as his will continue in the film field and do their
share to encourage intelligent and wholesome screen productions.
Motion Picture Authority, The New York Times.
# p
1 9 I $
i 950
ixhibhors
HERALD
Critics, Columnists, Editors and
Exhibitors Have Considered
This The Greatest Motion Pic-
ture Of All Time.
And The Public Is Expressing
Its Approval At The Box Office.
From the Play by
R. C. SHERRIFF
Produced by Arrangement with
Maurice Browne
Directed by
JAMES WHALE
With
COLIN CLIVE
By Permission of Maurice Browne, Ltd
Ian Maclaren
Anthony Bushell
David Manners
Charles Gerrard
Billy Bevan
Thomas Whiteley
A Tiffany-Gainsborough
Production
TIFFANY PRODUCTION/ INC
729 f EV ENT U AVE.
NEW YOPK, CITY.
iLD
GREATER
NEW SHOW WORLD
Congratulations to
Exhibitors Herald
on its
Fifteenth Anniversary
from
MOTION PICTURE
HEADQUARTERS
l 9 I 5
l 930
EXHIBITORS
HERALD »
1915
I 930
EXHIBITORS 3
HERALD
1915
i 930
KOHBilOK*
HERALD1
DEBTORS
HERALD
1915
I 950
EXHIBITORS
HERALD
I Q I 5
I 950
EXHIBITORS
HERALD
IQI5
I 9 50
hattheGold Medal
organization will
offer you for this
next year . . . .
Frank Borzage was awarded the Photoplay
Gold Medal for "7th Heaven"— and the year
following John Ford was similarly honored for
"Four Sons"!
For two years in succession Fox Film Corporation
had produced the outstanding picture of the year.
Such distinction is neither coincidence nor acci-
dent. It can come only to a high-powered, intelli-
gent production organization unafraid to blaze
new trails.
Borzage, Ford and many other distinguished di-
rectors are collaborating on the new twenty-five
million dollar production plan for 1930-1931.
Amazingly attractive in stories, stars and directors it
offers unbounded opportunities for profits to wise
showmen, for it has been planned by showmen.
DID YOU GET THESE
TWO BOOKS YET?
M-G'M’.s 1 10 page
“Lucky Star ” book and
“ Shorts Heard ’Round
l the World" book. Y\ /
I Write for them 1 V
» today !
“I CONGRATULATE
YOU IF YOU’VE
GOT ’EM!”
MARION DAVIES (3)
ROSALIE
FIVE O’CLOCK GIRL
And One More
JOAN CRAWFORD (4)
GREAT DAY
HER FORTUNE
And Two More
GRETA GARBO (3)
RED DUST
And Two M ore
RAMON NOVARRO (3)
SINGER OF SEVILLE
SONG OF INDIA
And Ope More
NORMA SHEARER (2)
Two Productions To Be Announced
LON CHANEY (1)
THE BUGLE SOUNDS
JOHN GILBERT (2)
WAY FOR A SAILOR
And One More
LAWRENCE TIBBETT (2)
NEW MOON (GRACE MOORE)
And One More
COSMOPOLITAN (4)
GRACE MOORE in a story
based on Jenny Lind’s life.
And Three More Cosmopolitans
WILLIAMS HAINES (4)
REMOTE CONTROL
And Three More
DRESSLER & MORAN (2)
RAZZLE DAZZLE
And One More
“LUCKY STAR” PRODUCTIONS
GOOD NEWS (20)
MERRY WIDOW
NAUGHTY MARIETTA
TRADER HORN
BILLY THE KID
MADAM SATAN
DOING THAT THING
TAMPICO
THE CRISIS
MARCH OF TIME
PASSION FLOWER
MONSIEUR LE FOX
DARK STAR
WAR NURSE
THOSE THREE FRENCH GIRLS
(Charmaine, Diane and Madelon)
BALLYHOO
WORLD’S ILLUSION
DANCE FOOLS DANCE
THE GREAT MEADOW
DIXIE, THE DARK HORSE
M-G-M SHORT FEATURE
PROGRAM, SEASON 1930-31
SPECIALS
6 M-G-M DOGVILLE COMEDIES
6 LAUREL &. HARDY COMEDIES
Two Reels Each
HAL ROACH STAR COMEDIES
8 CHARLEY CHASE COMEDIES
8 OUR GANG COMEDIES
8 “BOY FRIENDS” COMEDIES
Two Reels Each
8 M G M COLORTONE REVUES
Tu'O Reels Each
NOVELTY GROUP
“Song Writers Revue” “Copy”
“The Rounders” “Gems of M-G-M"
Two Reels Each
BURTON HOLMES
12 AROUND THE WORLD WITH
BURTON HOLMES
One Reel Each
CARTOON COMEDIES
12 FLIP THE FROG
One Reel Each
NEWS
104 ISSUES HEARST METRO-
TONE NEWS
One Reel Each
Universal Pictures
Corporation
producer of
ALL QUIET ON
THE WESTERN FRONT
. . . the screen’s mightiest drama
and
KING OF JAZZ
with Paul Whiteman and his band . . .
marking a new era in sound and color
entertainment
extends congratulations to
Quigley Publishing Company
and its publisher
Martin J* Quigley
on its fifteenth anniversary with the
wish that the
EXHIBITORS HERALD-WORLD
will be a part of the motion picture in-
dustry as long as the motion picture
industry endures
Carl Laemmle
President
LINA BASQUETTE
GEORGE DURYEA
CLYDE COOK
FRANCIS X. BUSHMAN
“The Dude Wrangler” is a direct response to repeated
requests by exhibitors for a relief from the sameness of
the stories which have cluttered up our screens during
the past year. Here is a comedy Western that tore the
buttons off the vests of the critics at its preview. A wagon-
load of laughs, sparkling dialog and swell trouping. Watch
it set the industry talking!
EXHIBITORS
HERALD
§9*0
EXHIBITORS
HERALD
EXHIBITORS
HERALD
EXHIBITOR
HE RAL!
EXHIBITORS
HERALD
EXHIBITORS
HERALD
IQ I 5
I 930
EXHIBITORS
HERALD
EXHIBITORS
HERALD
UNITED
ARTISTS
PICT
THE MOST AMAZING GROUP
OF GREAT BOX-OFFICE
ATTRACTIONS EVER OFFERED
TO THE INDUSTRY
GLORIA SWANSON in
"WHAT A WIDOW"
•
RONALD COLMAN in "RAFFLES"
•
"THE LOTTERY BRIDE"
with Jeanette MacDonald
•
EDDIE CANTOR in "WHOOPEE"
•
D. W. GRIFFITH’S
"ABRAHAM LINCOLN"
•
HENRY KING’S
"EYES OF THE WORLD"
•
NORMA TALMADGE in
"DU BARRY, Woman of Passion"
•
MARY PICKFORD
in "FOREVER YOURS"
•
ROLAND WEST’S
"THE BAT WHISPERS"
•
"HELL’S ANGELS", Air Spectacle
UNITED ARTISTS
THE BACKBONE SERVICE FOR
THE WISEST SHOWMEN
RONALD COLMAN
in a Drama by Frederick Lonsdale
CHARLES CHAPLIN
in "CITY LIGHTS"
•
AL JOLSON in "SONS O’ GUNS
DE SYLVA, BROWN &
HENDERSON Comedy Romance
JOAN BENNETT in
in "SMILIN’ THROUGH
DOLORES DEL RIO and
WALTER HUSTON in a great stage hit
EVELYN LAYE in
’’MOON MADNESS”
•
GLORIA SWANSON
in a Dramatic Sensation
IRVING BERLIN’S
"REACHING FOR THE MOON
with Bebe Daniels
WARNER BROS.
PICTURES, Inc.
OUR PRODUCTIONS
NEXT SEASON
WILL BE
BIGGER THAN
THE BIGGEST
BETTER THAN
THE BEST
Our compliments to Martin
Quigley on his 15th Anniver-
sary of invaluable service to
the Motion Picture Industry.
EXHIBITORS
HERALD
l 9 l 5
I 930
EXHIBITORS
HERALD
9 I S
930
i 91 5
! 930
JttflBITORS
JERALD
if it’s in the BOOK it’s in the BAG!
PAT ME
930-31
.
' ■'
. ■ ■
iLD
ITORS
AID
EXHIBITORS
HERALD
0OHBITORS
HERALD
i 9 3C
EXHIBITOR!
HERAU
191!
I 9 SC
EXHIBUDC
HERAU
HTDR5
IALD
ACE of all air epics. Mightiest of
JLJL all war dramas. One of the
outstanding achievements of the
motion picture industry. With “the
greatest male star in pictures” head-
ing a mighty box-office cast.
From the story „ “"The Flight Commander"
by John Mon\ Saunders, author of
“'Wings1'’ and "Legion of Condemned.'
Directed by Howard Haw\s.
COW.
DESiGNATtNd in PRODUCTS.
I 9 l 5
l 930
EXHIBITORS
HERALD
EXHIBITORS
HERALD
EXHIBITORS
HERALD
FOR MORE THAN
TEN YEARS
THE LEADERS
of the
SHORT FEATURES FIELD
CONGRATULATE
fo' * tf
4
£ , °/>
FIFTEEN YEARS Q
ACHIEVEMENT IN
THE TRADE PAPER FIELD
EXHIBIT
HER I
EXHIBIT
HERi
✓
Columbia too is celebrat-
ing its anniversary this
year. We too realize
that it is only by virtue
of our service to the ex-
hibitor body that we are
enjoying our present
prosperity.
We realize that it is only
by our producing real
box-office product and
by our efficient distribu-
tion that such service is
created.
The Superior Twenty will be
Columbia’s Greatest Service
EXHIBITORS
HERALD
f EXHIBITORS
HERALD
The gifted pen and unflagging spirit of Mr. Martin Quigley
have contributed much to the advancement of the motion
picture. It is gratifying, therefore, to congratulate Mr. Quigley
on the occasion of the Fifteenth Anniversary of his aggres-
sive publication and to wish him and his staff many years
of continued prosperity.
/
June 14, 1930
EXHIBITORS HERALD-WORLD
91
Rowland Coup for Pathe Fails:
Present Management Retained
Opposition Group Musters Only
991 Votes in Losing to 5,619
Elisha Walker and Sydney S. Cohen Lead Champions of
Old Regime in Vote of Confidence
(Special to the Herald-World)
NEW YORK, June 10. — Pathe Exchange, Inc., retains its old management
and Richard A. Rowland, chairman of the stockholders’ committee, which
sought to oust this management in favor of its own slate, will have to look to
another street if he wishes to re-enter the motion picture business.
Rowland, colorful personality, capable executive and formerly general man-
ager of First National, for some weeks has headed a group of preferred stock-
holders who charged a careless management of the corporation affairs ; and
endeavored to line up other holders of Pathe stock in an effort to elect a new
directorate.
Biechele and Burkey
Decline to Run for
K-M Offices Again
(Special to the Herald-World.)
KANSAS CITY, June 10. — Declaring
the organization needs new blood, R. R.
Biechele, president of the M PTO of Kan-
sas-Missouri, announced today that he
would not be a candidate for re-election
scheduled for Topeka June 24 and 25. Char-
ley Burkey, vice president, also declared
that he would not consider re-election.
Biechele has been president of the associa-
tion for seven years and Burkey has been
active in organization work for seventeen
years.
The announcement has caused consider-
able comment in local film circles. There
seems to be no agreement on a logical suc-
cessor to Biechele. With adverse legisla-
tion facing Kansas exhibitors, who have
depended upon Biechele to carry most of
the weight with the able assistance of Bur-
key, the association is facing a serious
problem when the time comes to elect new
leaders, theatre owners said.
Hays Sails to Join
In Conference Over
Patents Situation
(Special to the Herald-World)
NEW YORK, June 10.—' Will H. Hays, pres-
ident of the M P P D A, is sailing for Europe
tomorrow on the Leviathan. It is understood
that he will attend the conference of Ameri-
cans and foreign producers and manufacturers
which is scheduled to be held the latter part
of this month at St. Moritz, Switzerland.
Among the many international problems
which are slated to be brought up is the patent
situation, and it is generally believed that
strenuous efforts will be made to reach a
common understanding on this matter.
J. E. Otterson already has sailed; Harley
L. Clarke is leaving the latter part of this
week. Harry M. Warner planned to be on
the same boat as Hays but canceled his
trip because of his father’s illness.
Paramount Purchases
Massachusetts Circuit
From Goldstein Bros .
(Special to the Herald-World)
NEW YORK, June 10. — Paramount an-
nounced today the purchase of Goldstein
Brothers circuit of theatres in western Massa-
chusetts. Effective September 3 and involving
the following towns: Springfield, Greenfield,
Westfield, Pittsfield, Northampton, and Chico-
pee, Ware, Holyoke, Palmer, and Utica, N. Y.
Paramount Will Lease
N ew $3,000,000 House
(Special to the Herald-World)
MILWAUKEE, June 10. — Announcement
has been made that Paramount Syndicate will
lease the proposed $3,000,000 theatre building
to be erected on Sixth street and Wisconsin
avenue here by the Uihlein Realty Co.
This effort has culminated in a defeat of
5,619 shares against 991, which was all that
the preferred stockholders were able to
muster. The administration ticket, besides
being entirely re-elected, also received the
endorsement of the stockholders in a vote
of confidence which was held during the
meeting yesterday at 25 West 45th street.
Walker Heads Regime Voters
Voters for the administration were head-
ed by Elisha M. Walker, of the Banc-
america-Blair interests. The opposition, led
by Rowland, was represented verbally by
Elwood M. Rabenold, of counsel. C. J.
Scollard, treasurer of Pathe, presided.
There is a possibility that Row-
land’s committee will take action
against Pathe Exchange in an effort
to obtain information on the internal
affairs of the corporation.
Among the particulars desired are “the
amount of money paid, number of shares
of stock issued, the amount of obligations
assumed by the company to certain parties,
the names of these parties, regarding the
particulars of the property, and other con-
siderations received by the company for
such money paid, obligations assumed and
shares of stock issued; and regarding the
extent of the stock holdings of the com-
pany held by its present management.”
Sydney Cohen for Administration
When Sydney S. Cohen, former presi-
dent of the M P T O A, moved for a vote
of confidence in the old management, Rab-
This Carnival
Fared Very Well
(Special to the Herald-World)
CATLETTSBURG, Ky., June 10.
— With many exhibitors decrying the
booking of carnivals on the ground
that they divert the public’s dollars
from the theatre box-office, and other
exhibitors trying to devise ways and
means of preventing these attractions
from obtaining bookings in their
towns, R. A. Hall, local exhibitor,
takes exactly the opposite view. This
was proved recently when the Page
Exposition Shows played here. Hall
extended a cordial welcome to the
carnival, ran slides in his theatre ad-
vertising the attraction, and, as a fur-
ther indication of his spirit of good
fellowship, invited all members of the
organization to attend the showing of
a picture at his theatre.
enold rose and spoke against the motion,
charging that under the stated manage-
ment the organization had been scattered,
profits turned into losses and a surplus dis-
sipated. He then voted his 991 shares
against the motion. Joseph S. Gargan, of
counsel friendly to the administration,
moved the approval of all acts of the board
in the last year. This was carried, 5,619 to
991, and the meeting adjourned.
In Office Two Years
The present administration has been in
office for two years. The eight directors
re-elected yesterday by the 8 per cent
stockholders are Lester D. Burton of
Lyon, Pruyn & Co.; E. B. Derr, of Pathe;
Richard C. Hunt, of H. E. Rollins & Son;
Lewis Innerarity, of Pathe; Jeremiah Mil-
bank and J. C. Scollard, of Pathe; Charles
A. Stone, chairman of the board of Trans-
america Corporation, and Elisha Walker,
chairman of the board of Bancamerica-
Blair Corporation.
The other seven directors re-elected are:
George Arnsby, of Bancamerica - Blair;
Frank Callahan, of Chase Securities Cor-
poration; H. D. Sheldon, of Bancamerica-
Blair; J. J. Murdock, resigning president
of Pathe; Joseph P. Kennedy, chairman of
the board of Pathe Exchange; Stuart
Webb, of Pathe, and Paul Fuller, Jr., of
Coudert Brothers, attorneys.
Stone Takes Brown Vacancy
The only, comparatively new member of
the board is Charles A. Stone, of Trans-
america, who takes the place of Colvin
Brown, who resigned about a year ago.
Pathe officers for the ensuing year will
be elected at the meeting of the board
scheduled to be held within a few days.
Fox St. Louis Theatre
Reduces Admission Fees
(Special to the Herald-World)
ST. LOUIS, June 10. — The Fox theatre,
Grand and Washington boulevards, St. Louis,
Mo., has reduced its price scale, effective on
June 12. The night price after 6 p. m. will be
cut from 75 cents to 50 cents, and that rate
will apply after 5 p. m. The matinee rate will
be 25 cents, instead of 35 cents. The admission
price for children will be 15 cents for all per-
formances. Heretofore children have paid 25
cents after 6 p. m.
Charles P. Skouras, the local representative
of Skouras Brothers Enterprises, which is
controlled by Warner Brothers, and operators
of the Ambassador, Missouri and Grand Cen-
tral theatres, the last named closed at present,
has stated that his company has no intention
of cutting prices at present.
92
EXHIBITORS HERALD-WORLD
June 14, 1930
Hyatt Daab. . . . Whiz, boom, bang. Smoke. Fire, too.
Technically he gets some of the best results in advertising
printing and reproduction in the business . . . yet never both-
ers with technical problems. Answer is that he has a good
staff. Never smokes cigars ... so send them to Sam Warshaw-
sky who does. Wakes up at 4 in the morning (probably be-
fore he has retired for the day) to conceive those space
swallowing ideas for the Titan. (Our understanding of a Titan
is a variation of a Cyclops — an
overgrown giant with only one
eye.)
When an advertisement
comes out tiptop Hy is on the
phone giving the printers and
engravers the bow. When it
comes out otherwise he gives
them — well, you know. He
does it pretty well, too. He is
a sentimentalist with a hard-
boiled showman’s slant. He’s
alive and gets nicely excited
about things — which may be
one reason why he turns out
such vivid stuff. He never
studied art hut his instinct for
color values drives engravers
to drink and exhibitors to buy-
ing pictures.
▲
He intends to buy a motor
boat on some of the profits
of his play. He doesn’t
know anything about motor
boats or engines. The only
real live spark plug of his ac-
quaintance is Hy Daab. Maybe
he won’t buy the boat. Per-
haps he’ll get an airplane,
something colorful and smash-
ing. Or he might invest in a
kiddie car just to he different.
Who knows? It’s Hy.
A
Universal, which has always
claimed that Universal Weekly
was the only trade paper, is
suspending it — also letting out
some of the hired help.
A
Broadway Brevities is com-
ing out in Leathertex covers
and gold lettering, will run
book reviews and wants exclu-
sive items on pen pushing
celebrities.
A
An engineer over in Brook-
lyn has perfected lenses which
project 35 millimeter film in
various widths without alter-
ing the height and without
distortion. Said lenses can be
slipped on any projector in
less time than it takes to call on the patron saint of all projec-
tionists, Mr. Ambrose T. Glutz. In other words, the lenses
produce grandeur from ordinary film.
A
Joe Kennedy says he left Pathe for personal reasons.
A
A1 Selig spends all his evenings at the box office. On hot
nights he counts the suckers. On cool ones he worries about
them. In between times he
pretends to be a slave driver.
- The Sound ^>ox' -
Mr. Jay Shreck, HOLLYWOOD.
Quigley Publishing Co.,
407 South Dearborn St.,
Chicago, 111.
Dear Jay:
Oh boy, am I in luck, Jay, just knock wood and think
of me. This nervy Sam Gooble fellow sure knows how
to work all the rackets in town. I told you last week
how he bluffed President Silver of Acme into making
him a supervisor and me his secretary, but you didn’t
hear nothing yet.
Just because Sam is trying to make a good impression
and is donating his salary to charity while we starve, the
dope although I like him for it, we got notice to either
pay our back room rent or get out. Now I wanted to
pay the rent but Sam says we better should .have fancy
clothes and my whole first week’s salary went for two
pair, one for each of us, of Dohville sandals, and two pairs
of white striped pants, and two camel hair jackets, and
two berries, which are little skull caps sort of, and two
fake gold slave bracelets.
I didn’t want to wear the bracelet and the berry but
everybody in Hollywood dresses like that and Sam talks
so much I just had to do it to get some sleep. Well,
when the landlady pinned the note on our door about how
we had to pay the rent or get out what does Sam do but
pick up the telephone and call up the studio and order an
interior set of a bedroom to be made on Stage 9, which
is not being used. Oh boy, if we ever get caught using
a set for a home we’ll be fired sure. We slept there yes-
terday and it was very nice and I said in fun to Sam like
this, “Gee, if we only had some closets.” And what did
he do but call up the set department again and bawl them
out for not putting in closets because what kind of a
bedroom will look realistic without closets?
Another nervy thing he did yesterday, too. He got
an invitaton to go horseback riding over Director
LeRoodle’s ranch and he accepted it although he knew
he didn’t have no more britches than a gnat. So he went
to the wardrobe department and got fitted from head to
foot in a white riding outfit — he calls it a habit, although
he’s only worn it once so how could he get used to it
already?
A
I just been thinking. Isn’t it funny how a guy like
Sam Gooble, who is a big fake and a bluffer and a liar,
can do such big things in the picture business while every-
body around here works so hard and don’t get promoted
the least bit. Sam only came to town two weeks ago
and already he’s a supervisor even if he is giving his salary
to charity, and he and I have a nice bedroom home in
the studio for nothing although it only has three walls
and I don’t see how we’ll ever have an excuse to change
the sheets, and most of Sam’s clothes come from the
wardrobe department, and he uses the studio’s Cadillacs
to drive around in, and he writes out lunch checks for
himself which he isn’t allowed to do, and it looks like
this is going to go on forever and we haven’t been
assigned a stitch of work yet.
Respectfully,
NORMAN KRASNA
Beecher of Metro, is a
nephew of Nazimova.
A
We’ve got a couple of tickets
for “The Big Fight.” Ringside
seats in fact. Mike Simmons’
old hean was as smart as usual
when he thought this one up.
The picture arriving in New
York the night before the
Sharkey - Schmeling fracas is
nicely timed.
A
A couple of ladies who write
about pictures for the metro-
politan dailies are in the habit
of carrying their coats through
the heat of the street as a pro-
tection against the chill of the
theatre. There is such a
thing as having a house too
darn cool. We caught a cold
last week in the Paramount
and got another one this week
in the Roxy.
Fred Keating proves “that
what is sorcerer for the goose
is equally sorcerer for the
gander.”
A
Best performance on Broad-
way recently was the starving
fat men’s quartette at the
Halsey, Stuart endurance con-
test put on at the Astor.
A
Oscar Cooper, among other
people, is taking a holiday.
A
Louis Gaudreau, habitue of
the miniature gold courses to
be found at the Garden, is
looking for a good substantial
umbrella handle. He really
needs it.
A
Gary O’Neill of Pathe has
been running around town to
get a copy of Peter Yischer’s
“Polo.” O’Neill, however, does
his mallet swinging with an
artist’s brush.
June 14, 1930
EXHIBITORS HERALD-WORLD
93
Fight on Copyright Bill Opens;
Solon Warns of Film Monopoly
Says Clause to Divide Rights
Would Make Extortion Possible
Another Congressman Charges Divisibility Provisions
Would Permit Injustice to Play Producers
By FRANCIS L. BURT
WASHINGTON, June 10. — Consideration of the Vestal copyright bill by
the house of representatives before adjournment of the present session of Con-
gress is expected to be provided for by the house rules committee, which last
week was asked by Representative Vestal of Indiana, author of the measure,
and other members of the patents committee to issue a special rule placing the
bill on the house calendar. Decision of the rules committee is expected to be
announced this week, and it is anticipated that the rule will be granted.
Action by the house at this time, the committee was told, is desirable in or-
der that, if the bill is passed, it may come before the Senate early next session
so that, if enacted into law, it will be disposed of in time to permit the United
States to adhere to the International Copyrig'ht Union within the time limit now
set, which expires August 1, 1931.
FILM BUYER
This service is being hailed by
exhibitors everywhere as indis-
pensable in successful operation of
their theatres. The next Film
Buyer will appear as Section Tivo
of the June 28 issue of
Exhibitors
Herald-World
Defeat of Simmons
May Be a Forecast
Of Heflin s Fate
(Special to the Herald-World)
CHARLOTTE, N. C., June 10.— The defeat
of Senator Furnifold Simmons at the hands
of the Democratic party of North Carolina
may be a forecast of the fate in store for Sen-
ator J. Thomas Heflin, of Alabama, another
senator who bolted A1 Smith in his run for
the presidency. Heflin has been barred from
the Democratic primary in Alabama, but in-
tends to run as an independent.
This is of interest to the industry in that
Heflin has been a rather boisterous advocate
of federal regulation for picture production.
Award Woman $2,999.99
In Suit Against Theatre
For Injury from Chair
( Special to the Herald-World)
LOUISVILLE, June 10.— A jpry in Judge
E. M. Daily’s court, Louisville, on June 4
awarded a judgment of $2,999.99 to Mrs. Jes-
sie May Wright, 2933 South 3rd Avenue,
against the Louisville Theatre Operating com-
pany, who charges that she fell from a chair
in the ladies’ dressing room of the Rialto
theatre a year ago and introduced evidence to
indicate that the chair was defective. The
Rialto is operated by the R K O interests and
is one of the two largest houses in Louis-
ville, being directly across the street from
Loew’s United.
Billboard Advertisers
May Lose T heir Patrons
(Special to the Herald-World)
NEW ORLEANS, June 10.— The elimina-
tion of billboards in the uptown section has
been advocated at a meeting of the South
Carrollton avenue and upper St. Charles
avenue Residential Property Owners Associa-
tion. The organization adopted a resolution
protesting against the sign boards and pledged
themselves to discontinue trading with firms
advertising in such manner.
Undergoes Transfusion
To Aid Father’s Health
( Specie 1 to the Herald-World)
HOLLYWOOD, June 10. — Caryl Lincoln, a
Wampas baby star of two years ago, is recov-
ering from the effects of a blood transfusion
to her father, £ retired railroad man, who has
been suffering from anemia.
That there will be a bitter fight against
the measure in the house was indicated dur-
ing the hearing by Representative Busby of
Mississippi, who opposed the granting of
the rule, and also by Representative Siro-
vich of New York, who has submitted a
minority report in opposition to the meas-
ure.
Calls Proposal Monopolistic
Both members base their opposition
chiefly on the divisibility provisions, de-
nominated by Congressman Busby as
“un-American and monopolistic” and as
giving room for extortion, it being pointed
out that a copyright could be divided among
as many as 28 persons.
The divisibility provisions of the bill,
according to the report of Representative
Sirovich, would take producers’ rights from
them and give them to the motion picture
manufacturer without compensation.
“The record,” he asserts, “shows that
after a play is produced, its motion picture
and talkie value is greatly enhanced. This
means in plain words that the motion pic-
ture manufacturer, having seen the play
produced, having had it visualized, can
afford to and will pay a much greater sum
of money for the right to acquire it than
if he had not seen it.
Sees Rights Circumvented
“Up to now, the agreement between the
authors and the first-class producer was
that if he took a play from an author and
produced it for 75 times on the road or
three weeks in New York City or Chicago,
Jay M. Shreck, for many years
managing editor of the HER-
ALD-WORLD with headquar-
ters at the Chicago Office, has
been appointed New York edi-
tor. Shreck will arrive in New
York next week to assume his
new duties. Ernest A. Rovel-
stad, for the past five years
news editor of the HERALD-
WORLD, becomes managing
editor.
then he had up to 50 per cent interest in
the motion picture, talkie, television, etc.,
rights in the play.
“Now, however, through the medium of
the divisible copyright bill, it is intended to
circumvent the right of the producer and
to permit the motion picture manufacturer
to make a motion picture or talkie of a
play after having seen it produced by the
first-class producer, then to negotiate sep-
arately with the author for those rights.
That is what the producer objects to and
cannot permit, if it is within his power to
resist it.”
See Chance by Speed
Copyright legislation has been before
Congress for a number of years. It has
been one of the most controversial subjects
which has come up and enactment of the
Vestal bill, which also provides new regu-
lations for the licensing of music repro-
ductions, will not be secured without a real
clash.
It is the hope of the sponsors of the
measure that, by bringing it in almost at
the end of the session, they can jam it
through the house without much debate,
due to the desire of members to get away
from Washington. With the prestige of its
having been passed by the house, they hope
that there will be less difficulty in obtaining
adoption by the senate next session.
Radio Pictures Has
Eastern Regional
Convention in N. YI
( Special to thet Herald-World)
NEW YORK, June 10. — Radio Pictures
final regional convention was held this week
in New York, attended mosly by salesmen.
The meeting was opened by Lee Marcus, exec-
utive vice-president, and conducted by Charles
Rosensweig, general sales manager.
Due to the death of Sydney Katz, brother-
in-law of Joseph I. Schnitzer, the meeting was
adjourned at noon on one day of the session.
Katz was formerly Eastern sales manager for
F B O, retiring from the film business about a
year 'ago'," since which time he has been con-
nected' with a stock brokerage house.
94
EXHIBITORS HERALD-WORLD
June 14, 193
Columbia Regional Meet in Chicago
Horn* Office group arrives in Chicago. Left to right: Leslie Wilkes , Southern distric:
manager { Phil Dunas, Middle Western district manager ; Hal Hodes , accessories sale s
manager ; Joe Goldberg , general sales manager; Rube Jackter , assistant general said
manager; J. C. Gallagher , director of public relations; and L. W. Alexander , Chicago.
Left to right: Jack Cohn , secretary and treasurer of Columbia;
Florence Healy , selected as Chicago*s **Miss Columbia ” and Joe
Brandt , president of the company.
Joe Goldberg , general sales manager , presents B. C. Marcus , Min-
neapolis branch manager, with platinum watch on behalf of the
organization, for going over the top on sales.
Chicago and St. Louis offices. Phil Dunas, district manager, is seated center. Left,
seated: J. C. Osserman, St. Louis manager , and Leroy W. Alexander, Chicago manager.
Also Chicago: E. Johnson, C. W. Phillips , N. Provencher , W. Baker , M. Delano and Joe
Miller. Of the St. Louis office are D. V. Chapman, E. Dunas , and Elmer Gaiter.
Memphis branch. J. J. Rogers , manager . and
R. C. Jones and C. B. Haynes, salesmen. They* re
from Ten-Ten Tennessee.
Neu) Orleans branch. H. Duval, manager, and
his group of fire-eaters who make a hobby of
signing contracts.
Des Moines branch. R. E. Peckham , manager,
and R. M. Green and A. B. Seymour , two of
his assistants who make selling fun.
EXHIBITORS HERALD-WORLD
95
No Company Has Film Business
Cinched, Declares Jack Cohn
Guarantee and Percentage in
Most of Pre-Season Contracts
Gems of Columbia
Personalities from
Chicago Convention
The New York contingent which makes
the home office its habitat and that s a
swell word from the zoo — was met at the
station by Phil Dunas, Leroy Alexander,
Phil Baker and twenty-six porters. Chi-
cago celebrated the event by pulling off a
cloudburst and killing five gangsters 1 he
New Yorkers consisted of Joe Goldberg,
Rube Jackter, Joe Gallagher and Henry
Brunet. Leslie Wilks, Southern district
manager, was also with them.
J. B. Underwood was observed fre-
quently weeping bitter and salty tears
because Dallas was not being allowed to
attend the Hollyivood convention. Not
only because Dallas is lots nearer Holly-
wood, but also because there are some
people out there he knows— or would
like to know.
A
Joe Gallagher, with his Reichenbachian
hair, is in charge of Columbia’s , national
advertising and publicity. And don t let that
snowy mop fool you into passing him up
when it comes to making whoopee.
▲
The Big Fellows, Joe Brandt and Jack
Cohn, gave the boys much to think about
—Joe Brandt because of his earnestness
and forcefulness, Jack Cohn for his
straight-fronv-the-shoulder style, so fre-
quently illuminated by penetrating
humor.
A
L C (Omaha) Durham comes from the
second largest stock selling center in the
country. Maybe that accounts for the bull
— from Durham, N. C.
▲
Frank Oklahoma Stocker gave gener-
ously of his moral support while the pen-
nants and banners were being hung in
the convention hall. Frank was observed
spitting on his hands every time Roy
Alexander hung a banner and was heard
grunting every time someone swung o.
hammer on a nail.
A
Saul Frank, of Minneapolis, looks like
somebody or other. Come to think of it,
Frank’s bulk makes him resemble two of
that fellow.
▲
Henri Brunet was all set to visit Holly-
wood— and then discovered that he had an
appointment in New York with a judge.
You see, right now Hank is half a citizen,
having taken out his first papers some time
ago. His date with the judge is to enable
him to take out his final papers. Give this
little fellow a great big vote!
Brandt Calls “Exhibitor Probably Only Individual in
World Who Doesn't Read Contracts He Signs
Columbia is definitely committed to the policy of producing plu> s f°r
way this year with “Madonna of the Streets” considered as material in i this
connection, Jack Cohn told the sales force of the Middlewestern and Southern
divisions of Columbia at their convention in Chicago Friday and Sat y t
the Stevens hotel. The secretary and treasurer of Columbia declared that
plays so produced are successful they will find their way to the scree .
“Our continued progress is inevitable because no company, regardless of its
size or the number of theatres controlled, has this business cinched, said Cohn
“Only continued release of profitable pictures will enable an orgamzatmn to
dominate. Therefore, our ability to produce pictures of that quality puts
on an even footing with the largest competitors.
from the salesmen’s manual as the keynote
of the convention. They are:
1. Don’t cut corners. .
2. Don’t promise anything you can t de-
liver.
3. Don’t make verbal agreements.
4. Don’t antagonize your customers.
5. Don’t forget your company s personal-
ity is half the battle.
6. Don’t let friendship interfere with the
proper sales.
7. Don’t fail to get contracts on your first
visit. . . ,
8. Don’t forget a competitive salesman is
always following you.
9. Don’t be afraid to fight for prices our
pictures deserve.
10. Don’t fail to analyze each picture.
Goldberg stressed strongly the impor-
tance of branch managers being scrupulously
fair to their salesmen because “the organ-
ization is always greatly in need of man-
power and only by each man s individual
sales record can we find the executives we
need. Therefore, it is of great importance
that every man be given full credit for the
business he closes.”
Hal Hodes then addressed the conven-
tioners on the importance of reorganizing
accessories. This refers to the new depart-
ment of accessory sales, which he heads.
An accessories manager will be appointed
in each exchange and all of them will be
responsible to Hodes, who stated that each
manager will be held responsible for his
accessories manager’s showing.
Cohn stressed the debt of gratitude Co
lumbia owes its salesmen because of their
unceasing energy and enthusiasm during the
last two years and their helpful suggestions
on pictures and policy.
Joe Brandt, president, recited the com-
pany’s enormous commitments for stories
and production and added that the responsi-
bility of recouping on this investment was
squarely up to them. ... .
He urged them to be “specially
careful in making our contracts be-
cause the exhibitor is probably the
only individual in the world who does
not read the contracts he signs.
Consequently, he said, Columbia s
policy of a square deal for the exhibi-
tor demanded that anything the sales-
men promised be included in the con-
tract, in this way avoiding misunder-
standing and ill feeling.
“n. contract is a legal document,
Brandt said, “and we must so regard
it even though the exhibitor may be
careless about it.”
The convention opened with a surprise
Joe Goldberg, general sales manager,
for j 0 - — . ,
in the shape of a volume of contracts with
important accounts as a result of the quiet
pre-season drive on the part of midwest
branches on the new product. Virtually
all these deals call for a guarantee and per-
centage. This is important, he said, as it
proves the exhibitor reaction and backing
of the new pictures bought sight-unseen.
Goldberg then listed ten commandments
Proposed New Tariff Rates Will Have
Little Direct Effect on Film Industry
(Special to the Herald-World)
WASHINGTON Tune 10 — The new tariff rates now under consideration by our
JaTaUr) increased duty on their products ,s probl emattcal. A
general boycott if it included pictures, would mean a loss.
96
EXHIBITORS HERALD-WORLD
June 14, 1930
THE MOTION PICTURE INDUSTRY— UNITED STATES— 1929
Investment $2,000,000,000
$1,250,000,000 in theatres and exhibition
$ 750,000,000 in production
Production (150,000,000 feet of negative
1 1,000,000,000 feet of positive
Export 300,000,000 feet of positive
Number of theatres 22,600
Seating capacity 11,300,000
Box office revenues, annual $700,000,000
Admissions, weekly 115,000,000
Employes 235,000
Salaries and wages, annual $550,000,000
Trade Pressing to New Possibilities,
Declares Halsey-Stuart
Motion Picture Established on Sound Basis of Popular Demand, with
Many Avenues Still Unexplored, Public Is Told
FULL page advertisements concerning the motion picture industry by finan-
cial investment companies such as Halsey, Stuart & Company, give an
indication of the change which has taken place in the affairs of the screen.
Of such is the series of advertisements by Halsey, Stuart & Company “dealing
informatively with principal industries of the country, the ninth of which
deals with the film trade. Under the heading “Entertainment for the Millions.”
This appeared in the United States Dailv.
INVESTMENT in the industry were
A placed at two billions for 1929 in the
Halsey, Stuart & Company estimate, with
a billion and a fourth of that in theatres
and exhibition, and three-fourths of a bil-
lion in production. Annual box office reve-
nues were given as 700 millions at 22,600
theatres seating 11,300,000. Weekly admis-
sions were totaled as 115 millions, the daily
attendance at 16,400,000 persons.
235,000 Employed
There were 235,000 employes in the film
business, receiving 550 millions of dollars
for the year in salaries and wages it was
stated.
Production was shown as 150 million feet
of negative and one billion of positive, and
exports totaled 300 million feet of positive.
Comparisons of 1915, 1924 and 1929 also
were given, as shown in the table.
Much of the informative material in the
running story of the advertisement is sim-
ilar to that in the volume “See and Hear,”
by Will H. Hays, which was published last
November.
Tracing the annals of the trade from the
first showing of the Kinetoscope 36 years
ago on Broadway, though calling attention
to the fact that pictures as a medium ante-
dated writing.
Calling the motion picture industry a
“masterpiece of organization,” the adver-
tisement states:
“The production, distribution and exhibi-
tion of motion pictures has become one of
our major industries. It has been estimated
that the United States makes about 85 per
cent of the world’s motion pictures. Of the
total of about one billion feet of positive
film produced last year, about 30 per cent
was exported. Through its world-wide
ramifications, the export side of the motion
picture industry is an influential factor in
trade development for virtually every other
commodity which the country sells abroad.
“From the maze of studios, laboratories,
and miscellaneous shops that is called Hol-
lywood, comes four-fifths of the motion pic-
ture film produced in this country — about
150,000,000 feet of negative last year. More
than half of the remainder was produced
in New York City. Last year, 856 feature
pictures were produced, besides eleven hun-
dred short subjects and 170 serials. Twelve
large producers and their subsidiaries pro-
duced 90 per cent of all films. The average
cost of the feature films is about $375,000
though some have run as high as $2,000,000.
“Theatre circuits for the routing of films
and large scale buying have served to in-
crease efficiency in the exhibition of films.
In 1929, five big circuits included two thou-
sand theatres having more than a sixth of
the total seating capacity of the country,
besides over three hundred minor circuits
of four or more theatres.”
10,000 Theatres Wired
The renewed wave of public interest since
the introduction of sound is pointed out
with the statement that ten thousand thea-
tres now are wired and that attendance and
revenues gained 15 per cent in 1929 alone,
as a result.
The work of the M P P D A is cited, and
the future is summarized as follows:
“These achievements (sound, color and
wide screen) indicate the tremendous pos-
sibilities, perhaps as yet untouched, to which
the motion picture industry is pressing for-
ward, on a sound basis of public demand.”
Theatres to Operate on
Normal Time When City
Starts Daylight Saving
Show Schedules to Stay Sane De-
spite “ Cuckoo Clocks ” Most
Everywhere Else
(Special to the Herald-World.)
MILWAUKEE, June 10. — Milwaukee the-
atre operators will conduct their houses on
standard time despite the fact that most of
the city will tell time by “cuckoo clocks” for
two months, beginning June 29. Refusal to “go
cuckoo” with the rest of the town was decided
at a special meeting of the Milwaukee The-
atre Owners’ Association June 4.
Although there is a state law which pro-
hibits cities, villages, counties and other gov-
ernmental units from adapting daylight sav-
ing officially, over 80 per cent of the city’s
industrial and retail concerns have pledged to
support the movement. It will be in effect
during July and August.
According to Fred S. Meyer,, president of
the Milwaukee association, the new time is
expected to work a hardship upon the the-
atre operators, especially the neighborhood
houses conducted by independent interests.
The Allen theatre in Racine, upon which
R K O has taken a 15-year lease, will be re-
modeled at a cost of $100,000 and turned into
a combination house. The theatre is owned
by John W. Bate and was known formerly
as the Orpheum.
The Columbia theatre here has been taken
over by the Columbia Enterprises, Inc., and
M. Silverman, from Dr. Schlomovitz. It is a
neighborhood picture house.
Premiere of French
Version of “Big Pond ”
Held at New Orleans
(Special to the Herald-World)
NEW ORLEANS, June 10— The world
premiere of “La Grande Mare”' — an all-talk-
ing French version of “The Big Pond,” with
Maurice Chevalier and Claudette Colbert, was
held last night at a midnight performance at
the Tudor theatre, with consuls, their wives
and officers of the various French organiza-
tions of the city in attendance. Holding the
premiere of the film in this city, which pos-
sibly has the heaviest French population of
any in the United States, is an experiment
which will be watched by executives of the
motion picture industry. Success of the run
will determine whether or not other French
talkies will be brought here, Manager Harl
Wolever stated. The cast is identical in so
far as the major parts are concerned with
the players in “The Big Pond.” The film was
made from the same story and script. Two
prints have been released, one coming to New
Orleans and the other going to Quebec, Can-
ada, where it will open Monday. The print
being shown here will be sent to Paris the
latter part of next week.
Warner Signs Halfback
(Special to the Herald-World)
NEW YORK, June 10.— William Banker,
famous halfback from Tulane University and
a member of the All-American football team,
has been signed to a long term contract by
Warner Brothers.
GROWTH OF THE MOTION PICTURE INDUSTRY
ADMISSIONS
>9 Z 9
16,400.000
DAILV *
1915
5.000,000
DAILYj
=01
INVESTMENT
1929
$ 2.000,000,000
1915
1 400,000,000
PRODUCTION
/VIS ESTIMATED THAT
THE U.S. PRODUCES 8S%
OF THE WORLD'S MOTION PICTURES
June 14, 1930
EXHIBITORS HERALD-WORLD
97
Good Advertising
Saves Sales — Brisbane
From the column of Arthur Bris-
bane, we should like to quote one or
two paragraphs relative to a talk
which he had recently with John
Hartford, president of the Atlantic
and Pacific chain stores.
“It reveals the fact that — adver-
tising is the best remedy for falling
prices.
“Before John Hartford’s desk was
a map showing the drop in prices of
commodities that looked like a wall
of the Grand Canyon. But along the
top ran an unbroken red line, show-
ing well maintained prices and sales
on well advertised brands.
“Deep truth is in the advice: ‘If
your business isn’t worth advertis-
ing, advertise it for sale.’ ”
Combine Unites 13
Concerns Formerly
Saenger Affiliates
(Special to the Herald-World)
NEW ORLEANS, June 10— A new ex-
tensive combination of motion picture theatres
has been formed here as a result of the issu-
ance of a charter of incorporation to United
Theatres, Inc., in which have merged 13
theatre companies in this section. The circuits
are :
United Theatres, Central Enterprises, Isis,
Jacobs-Landry, Sobel-Richards-Shear, United
Enterprises, Arcade, Third District, M. H.
Jacobs, Ed Ludman Company, F. R. Heider-
ick Theatre Company, V. C. Howard Realty
Company, and Phil Foto Company.
All of the theatres represented have been
operated in affiliation with the Saenger Amuse-
ment Company, now a Paramount Publix
division.
Suit Brought by Mother
Of Jeanne Eagels Against
“ Liberty ” Is Dismissed
(Special to the Herald-World)
NEW YORK, June 10. — A suit brought by
the mother and sister of the late Jeanne
Eagels against the Liberty magazine for pub-
lishing a series of articles on the life of the
dead actress, has been dismissed by Justice
Louis A. Valente of the Supreme court. The
complaint was made that the articles tended to
defame the memory of their kin and bring
the family into disrepute.
Seattle Houses Close
During First of Week
(Special to the Herald-Wcrld)
SEATTLE, June 10. — Several theatres in
the suburbs of Seattle have found it neces-
sary to close a couple of nights each week.
Operating at a loss on Mondays, Tuesdays
and Wednesdays, the management of these
theatres found it more profitable at the end
of the week to be closed on these nights.
A number of the suburban theatres here
admit that the new Playland Park, recently
opened with numerous rides and outside at-
tractions has diverted a number of their
regular patrons.
U. S. Highways Interest South America
WASHINGTON. — South American engineers, af-
ter looking at a series of films on road upkeep and
construction, prepared by the Office of Motion Pic-
tures, U. S. Department of Agriculture, for the
Bureau of Public Roads, pronounced them “the finest
lot of road films we ever saw.’’
Individual Sales Policy Voted
For 20 Specials of Universal
Same Procedure Will Be Followed in Handling Short Production
Units, Says Laemmle — Declares Day of Quality Film
Making Calls for Same Plan of Distribution
Each of Universal’s twenty specials will be marketed individually on its
merit, and each of the short distribution units will be sold with a similar distri-
bution policy, Carl Laemmle announced today.
Declaring that “the day of quantity pictures is gone” and “the day of quality
is decidedly here,” Laemmle explained, adding that “just as we shall treat every
pictures as it comes up for production as if it were the only picture to be made
in the studios, so our selling will be completely individualized.”
Laemmle, who is on his way to the Coast
following the sales convention in the East,
declared that Universal's new policy is thus
■consistent throughout
all departments of
the organization.
“The industry has
undergone a complete
change in the last two
or three years, partic-
ularly since the ad-
vent of sound,” he
said. “The demand
for quality is not less-
ened by sound and
dialog, but greatly
heightened. The pro-
duction of a very fine
silent picture was no
easy job in the Old Carl Laemmle
days, but the making
more of first-rate, first-run pictures is even
more difficult. Moreover, it is far more ex-
pensive to make them. We shall put into the
production of twenty big specials for the new
season the same amount of money that for-
merly went into the making of fifty under the
old system.
“Having individualized production, it is log-
ical that we should individualize sales.
“Selling individually on merit means that
you are making each one of your pictures
stand on its own feet, which is the business-
like and proper way to handle merchandise.
Of course, you can’t undertake such a policy
unless you are confident that your product will
justify it.
“Universal knows what it has, knows that
its new season product will be fully deserving
of such a policy.
“Individualization and specialization are the
keynote of our new year — in production, in
selling, and all along the line. They are the
watchwords of the New Day in LTniversal.”
May Play Opposite Sills
(Special to the Herald-World)
MICHIGAN, CITY, IND., June 10.—
Miss Jane Kiethlev, blonde winner of sev-
Laemmle Strong
For World’s Fair
At a luncheon given Carl Laemmle
Sr., during a Chicago visit last week,
by D. F. Kelly, president of the Fair,
one of Chicago’s great department
stores, the film magnate announced
that Hollywood will get behind the
World Fair in 1933. Laemmle pledged
full support of the motion picture in-
dustry, indicating that he will confer
with other leaders in filmdom with
the view of having a motion picture
exhibit at the Fair, showing the vari-
ous stages in the progress of film pro-
duction.
eral northern Indiana beauty contests, has
signed a five-year contract with a west coast
motion picture producing company, accord-
ing to word received here by her mother.
Miss Kiethley is 22 years old and, it is said,
will play opposite Milton Sills, who recently
returned to the films after an illness.
Railroad Property,
Now Vacant, Will Be
B&K Site for House
Land not used by the Chicago and Western
Indiana Railroad on 63rd street, between Wal-
lace street and Union avenue, in Chicago, will
be the probable site for the new Balaban and
Katz Englewood theatre. Contracts for the
purchase of this and neighboring property
have been signed, according to P. T. Barrett,
land and tax commissioner of the railroad.
Included in the holding is a block 500 feet by
601 feet, and several smaller parcels of land
nearby. Plans for a 4,000 seat house are now
being designed by Rapp and Rapp.
“Hell’s Angels ” Hughes
Air Epic , Gets $ 54,000
Gross During First Week
(Special to the Herald-World)
HOLLYWOOD, June 10.— A check-up
on financial returns for the first week of
“Hell’s Angels” at Grauman’s Chinese thea-
tre reveals that the Howard Hughes air epic
has broken all house records. The gross
for the seven days including the world pre-
miere Tuesday evening, May 27, with all
seats sold at $11 per ticket, totalled approxi-
mately $54,000, according to figures given
by Sid Grauman who is sponsoring the en-
gagement and Howard Hughes, the pro-
ducer.
Ever since the premiere at which 500,000
persons are estimated to have witnessed
the unusual festivities incident to the open-
ing, “Hell’s Angels” has been playing to a
solid capacity twice daily with an extra mid-
night matinee Saturday, May 31.
AMP A Picks Nominating
Committee for Selecting
Officers for September
(Special to the Herald-World)
NEW YORK, June 10. — At the last regu-
lar meeting of the A M P A, a nominating
committee was appointed to select the officers
for the new administration which comes into
power next September. The seven members
making up the committee are : Paul Gulick,
Ralph Lund, Charles W. Barrell, Walter
Eberhardt, Charles Schottenfels, Michael
Simmons, Edward MacNamee.
98
EXHIBITORS HERALD-WORLD
June 14, 1930
i
W
MOTION PICTURE FINANCE
Qeneral Decline in Prices Hits
Entertainment Securities
(Special to the Herald-World)
NEW YORK, June 10. — Amusement securities have followed the general
trend of other stocks and at this time are not faring so well. Prices
have been on the decline, and while bankers are shying from predic-
tions, it is believed that the present situation is only temporary.
A LTHOUGH the tariff would have little
direct effect upon the motion picture
industry, the possibility that it will be
passed and signed by the President may
have had its effect upon the weakness of
the market, with amusement securities suf-
fering along with industrials.
General business conditions are recover-
ing, however, according to the American
Bankers’ Association, and this fact, it
seems, should foretell better market con-
ditions.
Leslie Wilkes on Job
As Southern Division
Manager of Columbia
Leslie Wilkes had his first conclave as the
new Southern Division manager for Colum-
bia Pictures, when he represented his district
at the Columbia sales convention in Chicago
last week. He has under his supervision the
exchanges in Dallas, Atlanta, Charlotte, Mem-
phis, New Orleans and Oklahoma. His head-
quarters are at Dallas.
Wilkes came to Columbia from the Dent
Theatres, Inc., as a partner operating houses
in Corcoran, Texas. In 1923 he became Dallas
manager for First National, leaving this post
five years later to enter the theatrical field.
Magician Sued by Agent
For $ 2,925 Commissions
( Special to the Herald-World)
CINCINNATI, June 10.— Harry Black-
stone, magician, appearing as headline attrac-
tion at Albee theatre here, has been named
defendant in suit filed in common pleas court
by Arthur Klein-Terry Attractions, Inc., New
York City, who claim $2,925 due for commis-
sions under contract by which plaintiff com-
pany was to be exclusive booking agent for
Blackstone. The suit also seeks attachment of
Blackstone’s property and salary due him from
theatre.
Russian Compositions
To Be Feature of R C A
Radiotron Radio Hour
(Special to the Herald-World)
HARRISON, N. J., June 10.— A program
of Russian compositions, many of them of un-
usual interest because they are seldom heard
on the air, is announced for the RCA hour,
to be broadcast under the sponsorship of the
RCA Radiotron Company, Thursday evening,
June 19, at 10 o’clock, Eastern Daylight Time,
from Station WEAF over an NBC network.
Yascha Zayde, famous violinist, will b'e the
soloist, and a large orchestra under the direc-
tion of Nathaniel Shilkret will play the orches-
tral selections.
Among the composers who will be repre-
sented are Rimsky- Korsakov, Tschaikowsky,
Rachmaninoff, Liadow, Borodin, Jarnefelt,
Rubinstein and Glazounow. Selections to be
heard include Tschaikowsky’s “Violin Con-
certo,” with Yascha Zayde as soloist; excerpts
from “Le Coq D’Or,” by Rimsky-Korsakov ;
Rubinstein’s “Dance of the Bayaderes,” and a
fantasie for ochestra, “The Cliff,” by Rach-
maninoff.
Rice9 s Daughter to Wed
(Special to the Herald-World)
NEW YORK, June 10. — Florence D. Rice,
the daughter of Grantland Rice, the noted
sports writer and originator of the Grantland
Rice Sportlight, short feature, is to become
the bride of Sydney A. Smith, broker.
Here is the Exploitation
That Made Folks Forget
How Hot Texas Can Get
The Thermometer Fluid Rises but
So Does Patronage, and
All Because —
(Special to the Herald-World)
SAN ANTONIO, June 10. — This is how
Southwestern Texas exhibitors are exploiting
the picture to help beat the hot weather
slump:
Manager Edgar G. Uhl of the Empire, an
independent sound house, made the citizens of
Alamo City feel that they were in Scotland
when “The Cohens and Kellys in Scotland”
played his theatre. Uhl hired a Scotch bag-
pipe player, who played the tunes that made
the Scotch famous. C. H. Moss, director of
publicity for this show, states that this idea
can be employed at a nominal cost.
The houses did a record-breaking business
for a week’s run.
The Palace, which is under the general
managership of Raymond Stinnet, who also
owns and operates the Capitol at Dallas, states
that he had a negro (“imported from the jun-
gles of darkest Africa”) to put over “Ingagi.”
The actions of the negro in the Palace arcade
brought them in like bees into a hive. Stin-
nett says that he did the biggest business on
this picture, at both the Capitol and Palace,
than on any other of this type.
The Rialto, a Publix house, managed by
C. H. Stewart, is now giving pedestrians the
Amos ’n’ Andy radio program every night.
Stewart has a special 9 :30 p. m. line-up of
people who are Amos ’n’ Andy fans.
Ministers Urge Sheriff
To Use Drastic Measure
In Stopping Dog Racing
(Special to the Herald-World)
JEFFERSONVILLE, IND, June 10. —
While state and county officials and ministers
in this section are busy with the dog racing
problem here, racing continues at the track of
the Falls Cities Kennel Club, backed by the
American Legion. Following up the offer of
the county prosecutor to prosecute any charge
filed by opponents of the track, the ministers
countered with a letter to a local newspaper
urging the sheriff to raid the race track, arrest
the operators and confiscate the electric rabbit
and other equipment. The prosecutor has re-
turned from Indianapolis, where he conferred
with the attorney general of the state. A dele-
gation of more than 200 Legionnaires and citi-
zens, headed by William (Navy Bill) Ingram,
United States Naval Academy football coach,
went to Indianapolis to protest against the
closing of the track.
SECURITIES PRICE RANGE
Week Ending June 7
NEW YORK STOCK MARKET
American Seating:
Sales
100
High
16
Low
16
Close
16
Brunswick-Balke-Collender
.. 6,500
20%
18
18
Consolidated Film
2,000
24
22%
22%
Do., pfd
3,500
24
22%
22%
Eastman Kodak
.. 30,900
247
231%
231%
Do., pfd
20
126%
126%
126%
Fox Film “A”
.. 110,500
54%
48%
49
General Theatres Equipment
.. 22,600
47
42%
43
Keith-Albee-Orpheum
100
125
125
125
Loew’s, Inc
.. 55,300
92%
83
83%
Do., pfd., xw
1,900
112%
108%
109%
Do., pfd., ww
2,300
951/2
95
95
Metro-Goldwyn-Mayer, pfd
800
261/2
26
26
Paramount
.. 16,900
71%
64
65%
Pathe Exchange . —
.. 13,800
5%
4%
5
Do., “A”
5.800
11%
10
10%
Radio Corporation
Do., pfd., “B”
.. 736,100
55%
44%
44%
1,900
81
78%
78%
Radio-Keith-Orpheum
.. 228.500
43%
36%
36%
Sales
High
Low
Close
Shubert Theatres
12,500
25%
19
19%
Stanley Company ..
10
73
73
73
Universal Pictures, let pfd.
100
72
70
72
Warner Brothers
248,800
66
58%
59%
Do., pfd
800
56%
55
55
CHICAGO
STOCK MARKET
Balaban & Katz
10
94%
94%
94%
Marks Brothers, cvt. p
170
10%
10
10%
Morgan Litho
150
14%
14
14%
NEW
YORK CURB
Columbia Pictures
200
46%
46%
46%
Educational Pictures
100
25%
25
25
Film Inep. Mch
100
3
3
3
Fox Theatres
4,300
13%
12
12
Loew’s rts.
600
60%
59
59
Do., war
5,900
18%
16%
17
National Screen
7,500
32%
32
32%
Sentry Safety
4,400
5%
4
4
Technicolor, Inc
9.400
59%
50%
50%
Universal Pictures
400
20
20
20
June 14, 1930
EXHIBITORS HERALD-WORLD
99
w
K: PICTORIAL SECTION
This lovely portrait is of Claudia Dell,
Warner Brothers’ star, who plays in
“Sweet Kitty Belairs,” and who will
next be seen playing opposite AI Jol-
son in another Warner picture, entitled
“Big Boy.”
It must be a source of inspiration to play to a
“gal”-ery like this. Charles Bickford strums
soft tunes for a most appreciative audience.
Mary Doran, Harriet Lake and Raquel Torres.
Raquel plays opposite Bickford in MG M’s
“The Sea Bat.”
P. G. Wodehouse, equally famous as
a humorist, novelist and short story
writer, being one of the highest paid
men in the short story field, has been
signed by M G M and is now at the
Metro studio.
Mary, Mary, quite contrary, listen to my music and don’t be wary,
for you are the girl who haunts my dreams, and — but we’ll let
George K. Arthur tell Karl Dane all about it in “Men Without
Skirts,” a Larry Darmour-Radio Pictures comedy, the first of a
series, in which they will both appear soon. Puzzle. Find Karl Dane.
We certainly hope the darn thing doesn’t explode. It looks like a
particularly dangerous “rope” that might fray any moment, but
Charley Chase evidently has complete confidence in Jimmy Homs,
his director, who wields the megaphone in M G M’s “Girl Shock,”
featuring Chase. And that hat. It’s a beauty, isn’t it?
100
EXHIBITORS HERALD-WORLD
June 14, 193(
A dainty sprite, resting for a few moments
atop a pillar of gold, before she becomes all
wrapped up in making pictures for Warner
Brothers. We don’t wonder that charming
Evalyn Knapp received a contract.
M G M’s “Madame Satan” is a rather intriguing sort of picture, judging from the title and
also from this group, which shows the “Cat Ballet,” appearing in the Zeppelin sequence
of the film. They look like mighty nice “kitties,” although they have terribly long claws,
but they don’t show their claws when they purr, at least, so we’ve been told. Cecil B.
De Mille directs the film, featuring Kay Johnson, Reginald Denny and Roland Young.
This almost looks like the banks of the Potomac, with Japanese cherry trees blooming
everywhere and soft sunshine and tranquil water and green grass and — well, you’ll have to
forgive that outburst, but doesn’t Billie Dove, lovely First National star, make you think
of all these delightful “sequences” for a sunny day? Perhaps she’s looking at a swallow,
zooming about in the blue, and then again, she may be dreaming, which we think she is.
We can’t tell whether this is a bicycle built
for two, but we do know that this “old fash-
ioned” young lady, Marion Davies, appears
in “The Florodora Girl,” an M G M picture
directed by Harry Beaumont.
EXHIBITORS HERALD-WORLD
101
June 14, 1930
These Participated
In Columbia Sales
Meeting in Chicago
FROM HOME OFFICE
Joe Brandt
Joe Goldberg
J. H. Gallagher
Henry Brunet
Jack Cohn
Rube Jackter
Morris Safier
Hal Hodes
DIVISIONAL SALES MANAGERS
Phil Dunas, Middleivest
Leslie Wilkes, Southern
FROM EXCHANGES
ATLANTA
L. C. Ingram
S. M. Berry
E. Heller
CHARLOTTE
J. R. Selman
R. J. Ingram
C. B. West
CHICAGO
D. S. House
L. W. Alexander
E. Johnson
C. W. Phillips
N. Provencher
W. Baker
M. Delano
DALLAS
M. Hankinson
J. B. Underwood
R. D. Bauer
W. Williamson
DES MOINES
W. W. Young
R. E. Peckham
A. B. Seymour
DETROIT
R. M. Green
A. W. Bowman
S. Nathanson
W. G. Sturgess
INDIANAPOLIS
S. Gerson
A. H. Kaufman
L. W. Marriatt
MINNEAPOLIS
W. G. Craig
B. C. Marcus
S. Frank
W. Ronning
NEW ORLEANS
J. H. Jacobs
H. Duvall
J. J. Fabacher
OKLAHOMA CITY
F. L. Stocker
E. R. Slocum
OMAHA
L. C. Durham
C. J. Riggs
ST. LOUIS
J. C. Osserman
E. Dennas
MILWAUKEE
J. A. Kramer A. H. Toffler
H. H. Greenblatt N. A. Weinbaum
KANSAS CITY
L. G. Ross T. M. Flynn
C. A. Tones H. C. Gould
MEMPHIS
J. J. Rogers R. C. Jones
C. B. Flaynes
S. Gibbs
B. L. Donelson
W. C. Wallace
D. V. Chapman
Elmer Gaiter
Heineman Assistant Sales
Manager in West for “U”
( Special to the Herald-World)
NEW YORK, June 10. — William Heine-
man, who has been manager of the San
Francisco Universal exchange, has been pro-
moted to assistant western sales manager.
He will have supervision over the Los
Angeles, San Francisco, Portland, Seattle,
Butte, Salt Lake City and Denver offices.
Heineman succeeds G. E. Rosenwald, who
has been very ill and has been granted a
leave of absence.
Sales Staff Additions
For Sono Art-World Wide
( Special to the Herald-World)
NEW YORK, June 10. — George W.
Weeks, executive vice president of Sono
Art-World Wide Pictures, Inc., announces
the addition of Moe Sherman to the Phila-
delphia branch, E. M. Ooghe at Washing-
ton, William Stern and E. F. Durke at
Minneapolis, and Herman Vineberg at
Albany. Additions are in order at other
exchanges.
Tiffany Launches Big Product
At Chicago Convention June 23
Plans for Marketing More Pictures of Caliber of “Journey’s End”
Will Be Taken Up at Three-Day Meeting at Congress
Hotel, All Divisions Being Represented
Announcement of Tiffany’s product for 1930-31 will be made at the annual
sales convention of the company to be held at Congress hotel in Chicago, start-
ing June 23. For three days the distribution staff from the field will meet with
home office executives to go over the productions for next year and the selling
policies to be applied in the handling of them.
Knowledge that Tiffany plans to make other pictures of the caliber of “Jour-
ney’s End,” which has won general ranking as among the topnotchers in talk-
ing pictures, makes Tiffany’s product for next year a matter of genuine interest
to exhibitors.
Oscar L. Hanson, general sales manager of
Tiffany Productions, points to the coming year
as certain to be the largest in the company’s
history, citing the suc-
cess of the picture
made from the R. C.
Sherriff work.
Attending from the
home office, besides
Hanson, will be L. A.
Young, president;
Grant L. Cook, exec-
utive vice - president ;
Carl J. Goe, assistant
general sales man-
ager ; A. L. Selig, ad-
vertising and public-
ity director; Charles
M, Steele, comptrol-
ler, and Arthur Lee,
foreign manager.
The following division managers will be
present : Phil E. Meyer, Metropolitan ; Wil-
liam Shapiro, Boston, Cincinnati, Cleveland,
Detroit, New Haven and Pittsburgh; W. C.
Ghering, Eastern ; Henri Ellman, Midwest ;
R. A. Morrow, Southern ; Mannie Brown,
Western, and Harold Pfaff, Canadian.
And here are the names of the branch man-
agers who will participate in the proceedings :
E. T. Hayes
Roy Avey
Albany
Oklahoma City
John W. Mangham, Jr.
S. Tewksbury
Atlanta
Portland, Ore.
H. I. Goldman
E. Hugo Strickland
Boston
San Francisco
Basil Brady
R. C. Hill
Buffalo
Salt Lake City
Charles A. Gibbs
L. T. Miller
Charlotte
Omaha
Mark Goldman
A1 Blofson
Cincinnati
Philadelphia
Allan Moritz
Toseph Lefko
Cleveland
Pittsburgh
T. S. Groves
C. D. Hill
Dallas
St. Louis
Jerry Marks
M. A. Hulling
Denver
Seattle
Carl H. Shalit
Harry S. Brown
Detroit
W ashington, D. C.
E. S. Ulsmith
James Foy
Kansas City
Toronto
George Caldares
R. W. Wilson
Los Angeles
Winnipeg
J. E. O’Toole
Basil Horsfall
Milwaukee
Vancouver, B. C.
A. H. Fisher
H. Buckley
Minneapolis
Calgary, Alta.
Ben Lourie
1. Kirkpatrick
New Haven
St. John, N. B.
William V. Adwell
New Orleans
Publix Manager Promoted
( Special to the Herald-World)
KANSAS CITY, June 10.— E. S. C. Cop-
pock, manager of the Royal for several years
in Kansas City, has been promoted to the
home office of Paramount Publix theatres in
New York City, where he will be a member
of the newly organized department of pro-
gram construction. This is a line of work in
which he has been interested for some time.
Jerry Zigmond, Grand Junction, Colorado, is
to be the new manager of the Royal.
Real Estate Firms Find
Varied Use for Motion
Pictures , Article Shows
Sales Promotion, Securing of Loans,
Property Development Among
Purposes Cited
How motion pictures were used with great
success in the real estate business is told in
an actual experience article in the National
Real Estate Journal. Under the title, “Realtors
Find Varied Sales Uses for Motion Pictures,”
is described the application of films to such
varied activities as chain store leasing, secur-
ing loans, industrial property development,
farm land sales, general brokerage promotion
and the selling of subdivision homes.
One of the instances referred to relates to
Mills & Sons, Chicago realtors, which pur-
chased a Bell & Howell camera for use in the
promotion of a subdivision in which have
been built 1,600 homes. Pictures were taken
of the project and shown to officials of a
New York life insurance company from which
a loan was sought. The result was a loan
larger than expected.
Among other examples cited is a 30-minute
picture made by E. Ray Evans, realtor and
builder, of Columbus, Ohio, who used the film
to show the public his method of building a
house, pointing out ways designed to effect
savings.
Butterfield Interests to
Add 15 Towns Having 20
Theatres to Its Circuit
(Special to the Herald-World)
DETROIT, June 10. — W. S. Butterfield and
E. C. Beatty, operators of the Michigan cir-
suit of theatres, have returned from a ten
days’ trip in the northwest, or Upper Penin-
sula district, of Michigan. With the building
of three new theatres in that territory and the
negotiations which are about completed, they
will have added fifteen towns which represent
twenty theatres.
A new theatre has been built in Sault Ste.
Marie, which will be a part of this new expan-
sion and, with the adding of two other new
theatres in the southern part of the state, the
circuit will be operating about one hundred
theatres in the state of Michigan, outside of
the city of Detroit. These negotiations and the
starting of the building of the new theatres
will be completed during the year 1930
Oscar L. Hanson
102
EXHIBITORS HERALD-WORLD
June 14, 1930
What Theatres Have
Perfect Sound?
The Committee on Awards, which designates the theatres worthy of re-
ceiving the Exhibitors Herald-World bronzed plaque for excellence of
sound reproduction, this week invites theatre owners, exchange managers
and others connected with the business to call to its attention theatres which
should be considered for this Award.
Theatre owners, who are confident their own houses measure up to the
requirements, are invited to write directly to: Committee on Awards, Ex-
hibitors Herald-World, 407 South Dearborn street, Chicago, 111.
Individualism Is Bar to Peril
Of Chain Arrogance, Says Kent
And Franklin Adds That Fox West Coast Managers “Are Not Like
Cigar Stands with Stilted and Set Decorations, Style of
Service and Type of Employes”
Chain managers must work for community betterment through personality,
friendliness and willingness to do their share, or they run the risks contingent
upon the fact that “chain theatre management can be made dangerous,” says
Sidney R. Kent, general manager of Paramount. And in line with this same
warning from Kent is the statement by Harold B. Franklin, president of Fox
West Coast Theatres, in which he asserts that his organization is not a chain
and “not rubber stamped.”
Individualism in the person and activities of the manager of the circuit the-
atre is the bar to that danger in chain management, Kent and Franklin agree,
in their defining of what a chain manager should be, as expressed before the
meeting of district managers of Fox West Coast in Los Angeles.
“In arrogance lies our damnation,” said
Kent. “We are not like cigar stands . . .
with stilted and set decorations, style of
service and type of employees,” said Frank-
lin.
“If you do not make yourself a figure
and a power in the community your thea-
tre serves,” Kent told the managers, “then
you are not fulfilling your duty to your
company.
“Today it is dangerous to pull up old and
well-set roots in any community unless we
put back the fresh roots of our own per-
sonality.
“Chain theatre operation can be made
dangerous unless, through the personality,
the friendliness, the willingness to work in
community betterment of our representa-
tive, our theatre manager is manifest in
that community.
Humanize Circuit, He Says
“Be awake to your opportunity . . . and
your peril. Humanize your company, your
circuit, through yourself. Be a pleasant
power in your city. Be alive to the op-
portunitv to serve. Let your neighbors
judge the fairness of your company by your
own fairness. Be a well loved and useful
citizen- — and your company will gain pres-
tige in that community.
“The talkies have made this industry a
business of style.
“The producers do know the taste and
pulse of your own community. They must
know it better than you do, because they
must make the pictures to build for your
success.
Back to Showmanship
“The advantage is off on sound pictures.
They are no longer a novelty — now we
must go back to the essentials of show-
manship. Now we must, intelligently, and
thoroughly, merchandise our programs.
“As we grow, we of circuit operation, the
temptation of arrogance grows with us.
This is a grave mistake. Let us be humble.
Let us be grateful and thankful. Never
can we be too kind nor too thoughtful be-
cause in this lies our salvation — in arro-
gance lies our damnation.
“Use your power wisely. Because you
are big, you must be tolerant.
“Never forget to be a gentleman. The
morale of your organization depends upon
your morality.”
“Captain of Own Ship”
“We are not like cigar stands with stilted
and set decorations, style of service and
type of employes,” Franklin declared. “Our,
theatres, our managers, stand out — individ-
ually. We are characteristic because of this
individuality.
“A Fox West Coast Theatre manager is
the captain of his own ship, the pilot of. his
own career, and this personal satisfaction,
this recognition by the man of his own
power and authority, is reflected in the thea-
tre he manages.
Of economy Franklin said: “At no time
have I advocated the cutting down of qual-
ity to make way for economy. We must
never cheapen the standard of Fox West
Coast Theatres. Waste has no place in our
organization, and it is false economy when
we fail to recognize this fact.
“Our growth has been honest and fair.
No man has ever suffered through the ex-
pansion of Fox West Coast Theatres; no
man ever will. There is nothing of the
monopoly in our business methods. We
encourage competition because we recognize
in competition a stimulus to business.”
Booking Co-op Launched
By 120 Independents of
London to Fight Circuits
Major Gale Says “Atmosphere Is
Intolerable ” — Warns Also of
Pre-release Situation
A cooperative booking plan for independent
theatres in England has been launched, with
120 exhibitors of London and the home coun-
ties pledged at the outset to join in the move-
ment which they hope will bring them to par
with the large circuits in bargaining power,
say advices from the British capital.
Points to Circuits’ Power
Major A. J. Gale, wellknown to American
exhibitors through his participation in M P T
O A conventions of a few years back, told the
London independents at their meeting:
“If we succeed, this scheme will have a
snowball effect through the provinces.
“Circuits are able to say to the renters:
We shall pay you 20 or 25 per cent for this
film, without any other guarantee.’
“We don’t deny the combines their power
to force excellent terms. But the result is
and will be disastrous to the independents.
By trying to compete with the circuits you
are working to your own destruction.
Calls Atmosphere Intolerable
“The atmosphere today in the business be-
tween independent exhibitors and the renters
is intolerable. The independent is treated as
a small tradesman who has no capital in the
business — he can take it or leave it, when
trying to book films.”
Major Gale warned also that the circuits
are taking the cream through pre-releases and
charged that “the product is absorbed delib-
erately to prevent some of you fellows making
money.”
Commenting on the move, Bioscope says
editorially :
“The strength of a booking combine of 300
independent exhibitors may equal that of a
circuit of 300 halls, if the form of control
is in each case equally concentrated. But if
in the place of the 300 nominal managers
scattered throughout that circuit, the. booking
combine must recognize 300 individualistic
showmen, this scheme must assuredly fail, as
others have failed before it. . And it must
not be forgotten that a repetition of failure
means not merely the casting of another pious
resolution into the limbo of unfavored things,
but a definite dissipation of the independent
exhibitors’ resources.”
W ardour Films Drop
Guarantees; Film on Its
Own Merits , Says Dent
Wardour Films in London, which distrib-
utes British International Pictures, has de-
cided to abolish guarantees and the new policy
is now in effect.
The company realizes that “the exhibitor
has got a living to make as well as the renter,”
said Arthur Dent, managing director of
Wardour. “As the renter already gets a per-
centage, it is hard to force a guarantee as
well.
“The guarantees themselves meant nothing;
the picture itself was the acid test. The pic-
ture should, therefore, stand or fall on its own
pulling power.”
Newsreel Super-Issue
Shown at British House
With McCormack9 s Film
A super-issue of British Movietone News,
totaling nearly 2,000 feet of newsreel, was
shown as an experiment in connection with
the presentation of John McCormack’s “Song
o’ My Heart,” at the new Prince Edward
theatre in Soho, say advices from London.
June 14, 1930
EXHIBITORS HERALD-WORLD
103
Highlights of the European Film Industry
Foreign Sound Film Standards Favorable , Say Trade Reports to U. S. Department of Commerce
[Concluded from last issue]
Patent litigation occurred in several differ-
ent countries, but without serious effect or
annoyance to the American trade except in
the case of Germany. There the German
sound-film interests secured a court injunc-
tion against the use of American reproduc-
ing equipment alleged to infringe German
basic patents, and later obtained a court
decision sustaining the original petition,
which, pending an appeal to the higher
court, seems to preclude the possibility,
barring an arrangement outside of the
courts, of the installation of adequate
American sound-film equipment in German
theatres. This situation caused reverbera-
tions in other directions. German cinema
owners became hesitant about wiring their
houses in view of the closed doors to
American equipment; and the apparent ne-
cessity of purchasing German-made equip-
ment or none at all failed to hurry them,
since there was a great lack of sound-films
on the market and most of the American
producers were refusing to release their
sound films for reproduction on German
made apparatus. Negotiations are now un-
derway between the respective electrical
companies involved for a settlement out of
court.
In the Franco-American dispute, Ameri-
can subsidiary companies in France found
it necessary to suspend sales operations
from the 1st of April to the early part of
September because the French Government
proposed to raise the existing film quota
from 7 to 1 to 3 to 1 after October 1. As
a consequence, American business dropped
very considerably from the 1928 volume.
Sound Films
Although slow in starting, the principal
European producing countries (Great Brit-
ain, Germany, and France) show, even in
their present small output, a standard in
sound films which compares very favorably
with their former production of silent films.
The first issues, naturally, were very crude,
but subsequent features indicated an ability
to overcome technical faults previously ap-
parent. Although much depends on the de-
velopment of directing technique, it is be-
lieved that European producers’ sound films
with dialogue will more nearly suit popular
tastes of European audiences than their
silent films did. Unquestionably, the idio-
matic expressions and subtle humor con-
tained in the dialogue of domestically made
European feature films will be more appeal-
ing to the cinema-going public than those
of foreign manufacture.
It is evident that the European market
for recording equipment was limited during
the year to three major systems, two Amer-
ican and the Tobis-Klangfilm of Germany.
All other recorders appeared to be inade-
quate.
The high cost of these instruments has
necessarily retarded their sales in Europe,
yet at the end of 1929, twenty-two different
European studios were wired for the re-
cording of sound films and 48 recording sets
were employed. Of these, 25 were of
American manufacture.
There are in Europe several sound-
equipped trucks that are used for location
work. Some of these are of American
manufacture. Some American production
companies have their own sound trucks in
Europe engaged in “shooting” sound news-
reels.
The European market is overcrowded
with different types of apparatus for the
reproduction of sound films. The majority
of these, however, may be classified as dis-
tinctly inferior and will not be able to stand
the heavy competition of the few leading
types. Lack of servicing alone will limit
their market, and many installations of this
inferior type will have to be scrapped in
favor of more substantial systems. It can
Mr. Otterson Packs
His Grips and Sails
(Special to the Herald-World)
NEW YORK, June 10.— Regarding
the Teutonic patent tangle and its im-
pending solution, the Herald-World
stated, as of May 27: “If all these
elements can be brought together . . .
if they indicate a sincere desire to
reach a mutually satisfactory basis
of agreement, then the end of the
impasse is in sight. If that happy
frame of mind comes to the German
interests, watch for Mr. Otterson to
pack his grips in a hurry and walk
up the gangplank .”
Late last week, on Friday, to be
exact, J. E. Otterson sailed on the
S. S. Majestic.
not be denied that the present sales prices
of the leading makes are altogether too high
for the numerous small cinema proprietors,
and consequently these exhibitors will be
obliged to disappear from the trade within
a year or two unless the cost of the lead-
ing types of reproducers is reduced or
satisfactory small equipments within their
purchasing power become available.
Available statistics show that 1,670 Euro-
pean theatres were wired for the reproduc-
tion of sound films as of December 31, 1929;
of these, 936 involved American apparatus,
and 734 foreign.
Changes in Legislation
The sound film seems to have dislocated
the basis of most of the serious European
legislative restrictions on film imports.
Though the British films act seems adjust-
able to new conditions, the Continental
regulations are not. Either the countries
involved found it very difficult to turn out
sufficient product to maintain their quotas,
or, where a particular law or regulation re-
stricts imports, insufficient foreign films
were available to meet domestic demand.
Yet changes during 1929 were inconsequen-
tial.
Great Britain is entering upon the third
year of its film control as prescribed in the
law.
Germany, unable to cope with the present
state of affairs, decided to maintain its
status quo as an experiment, but with the
reservation that, if necessary, special pro-
visions would be issued in connection with
the importation of sound films.
After negotiations extending over six
months, already mentioned, France ex-
tended the ratio of seven imported films to
one French film until October 1, 1930, with
a possibility of a further extension of one
year.
Hungary instituted a change in its decree,
which, in addition to a slightly larger tax
for merchandising by film importers, also
affects the short sound film.
Austria widened its film quota just before
the new year to permit of some additional
licenses for necessary features for exhibitor
demand.
The liberal regulations of Italy continued
without change, though the government did
issue an order banning the exhibition of
sound films with songs and dialogue in a
foreign tongue. The prohibition relating to
songs has since been lifted.
The entertainment-tax scale continues in
Poland to the extent of practically destroy-
ing the market for foreign films. Increased
taxation on amusements and a special
censor tax of 2 lei per meter further de-
pressed the Rumanian situation.
The Portuguese regulation prohibiting
the use of foreign languages in titles is un-
derstood also to become effective as regards
dialogue in foreign languages, although no
cinemas were wired for the reproduction of
sound films during the year.
From the American point of view, con-
tinued success in Europe while affairs are
being adjusted to new conditions would
seem to depend on the continuance of the
British appreciation of American sound
films, a sufficient supply of sound films
adaptable to the ready Continental market,
the clarification of the patent litigation
which has practically closed the German
market to our product, the materialization
of the plans of leading American sound-
equipment manufacturing companies in the
wiring of European cinemas, the gradual
liberalization of European quota restric-
tions, and the normal growth of fair-sized
cinemas.
Outlook of European Industry
In view of the rapidity of change in the
film industry, it is quite impossible to in-
dulge in detailed prophecy for 1930. In-
tensive research being made in technical
developments foreshadows great progress,
particularly in the production and servicing
of sound recording and reproducing equip-
ment. The rationalization of the Euro-
pean industry obviously requires both the
elimination of the weaker production com-
panies and the addition of adequate cinemas
in key cities. The coming of sound films
has, of course, complicated the entire Euro-
pean film situation, but with energetic
European efforts being made to attract new
capital and effect important mergers, there
seems every prospect that this new develop-
ment will prove helpful rather than harmful
to European interests.
It is naturally supposed that the future
movement of American films will be con-
siderably smaller than during the silent-film
days, since fewer units of American output
will be adaptable to European tastes and
since also play-dates will be very much
fewer through the small number of wired
theatres, together with the extended runs
of sound films in first and second run
houses that are wired. This smaller
movement will, however, greatly reduce
the number of films that have formerly
been merchandized in Europe without profit.
In the matter of restrictive legislation, of
which the American trade is the chief ob-
ject, it appears probable that this will con-
tinue in several countries as a protection
to the local industry, although there are
signs of increasingly strong protests on the
part of the public, as well as the exhibitors.
Viewing the outlook as a whole, 1930
gives promise of raising the film business
to a new peak of prosperity in Europe. The
year will not be without many problems
and difficulties, but its general effect should
be one of distinct advancement. From the
American standpoint, Europe should prove
to be a distinctly better though a highly
competitive market.
104
EXHIBITORS HERALD-WORLD
June 14, 1930
St. Louisian Hopes His Sound Device
Will Solve Air domes’ Problem
Th ree Outdoor Theatres Operating until Talking Pictures and One with
Silent in Defiance of Deathknell Tolled by Sound
[By Special Correspondent to the Herald-World]
ST. LOUIS, June 10. — Ths city, which was making motion pictures when
Hollywood was a vacant lot, a real pioneer in the production and presenta-
tion of silent and sound pictures, is once more serving as a laboratory for
the motion picture industry in an important forward step in the entertainment
world.
POR years, in fact from the infant days
of the films, St. Louis in the summer
time enjoyed its favorite motion pictures
in the cool breezes of more or less elabor-
ate open-air theatres, familiarly known lo-
cally as airdomes. In fact, these airdomes
were distinctly a St. Louis institution, pre-
dating by many years the galloping cellu-
loids. A good many years before John
Karzin, Bill Goldman, Joe Mogler, Harry
Koplar and Bike Nash opened their first
indoor and outdoor picture shows, St.
Louisians used to flock to vacant but
fanced-in lots to see negro minstrels, a
popular form of entertainment then. As
many as a dozen such fresh air entertain-
ment places flourished, often as an auxiliary
for a family beer garden.
Airdomes Flourished
In St. Louis, their native town, the air-
domes flourished as no where else, and
such outdoor palaces as the Lyric Sky-
dome, the Hamilton Airdome, the Aubert
and Penrose ranked high in the entertain-
ment world. It may even be claimed that
the great Municipal Open Air theatre in
Forest Park with its 11,000 seats, revolving
stage and international reputation as an
amusement spot, is a baby of the airdome
idealists.
Prior to the advent of commercially prof-
itable sound motion pictures the airdomes
of St. Louis outseated their allied indoor
theatres. Scarcely a neighborhood theatre
was without its auxiliary open-air amuse-
ment spot. A survey taken just before
sound pictures took the country by storm
showed that St. Louis had fifty-one air-
domes with a total seating capacity of ap-
proximately 65,000 persons. This was truly
remarkable when it is remembered that on
October 17, 1906, John Karzin opened the
World’s Dream at 1314 Market street, the
first house to be devoted exclusively to
motion picture exhibition, with 140-folding
chairs as seats and standing room for 200
others.
A New Device for Airdomes
It was feared in some quarters that the
advent of sound pictures had tolled the
deathknell of airdomes for motion picture
purposes. But these crepehangers reckoned
without the pioneer spirit of St. Louis. It
was true that passing streetcars, automobile
horns and other outdoor noises provided a
serious handicap for the outdoor presenta-
tion of motion pictures, but outdoor shows
with their low overhead expenses had al-
ways been good moneymakers during the
hot weather periods.
With this fact in mind Ruby S’Renco,
who has been in the motion picture busi-
ness since he was able to turn a projec-
tion machine crank, went to work two years
ago to solve the outdoor sound picture
problem and he now believes he has per-
fected a piece of machinery to carry the
voice from the screen and at the same time
overcome conflicting sounds. His first in-
stallation was at the old Queens Airdome
at Marcus and Maffitt avenues.
Four Airdomes Operating
On June 1, which has long been accepted
as the opening date for outdoor entertain-
ment in St. Louis and vicinity, there were
three airdomes in St. Louis operating with
sound pictures, the Queens, Pauline and
O’Fallon. Another — the Arcade, seating
1,765 — is attempting to get its share of box
office receipts with silent pictures. The
three airdomes with sound pictures are
compartively small, having a grand total
of less than 3,000 seats, but proprietors of
other airdomes are watching this experi-
ment very closely and it is very probable
that before the summer closes there will
be a number of other sound installations
in outdoor theatres.
If sound airdomes go over successfully
it will mark a new triumph for St. Louis,
which gave the world its first international
motion picture show in conjunction with
the Louisiana Purchase Exposition in 1903,
its first two-reel, three-reel and five-reel
production, its first sound-picture show back
in the Central theatre on Market street
twenty years ago, while O. T. Crawford
was the first man to build a chain of pic-
ture houses and make pictures for exhibi-
tion in his own theatres.
Noted Baritone to Sing
(Special to the Herald-World)
NEW YORK, June 10. — Beniamino Riccio,
baritone, will be a guest artist at the concert
to be given on Sunday, June 15, at the Beacon
theatre.
Paramount Tieup Will Not Affect
Canadian Personnel: Fitzgibbons
(Special to the Herald-World)
TORONTO, June 10. — In announcing the appointment of J. J. Fitzgibbons as
director of theatre operations for Famous Players Canadian corporation of
Toronto, Arthur Cohen, managing director, officially stated that the amalgamation
with Paramount Publix “will in no wise affect the identity of our company, which
will continue to operate its theatres throughout Canada under the same progres-
sive policies and with the same personnel as in the past.”
Cohen pointed out that “no change whatever is contemplated in the personnel
of the management or staffs of our theatres” and asserted that the new affiliation
offered greater opportunities for personal advancement than has been possible in
the past. The appointment of Mr. Fitzgibbons interfered in no way with the
duties of the Canadian executive 1 staff all of whom continue to occupy the same
positions, Mr. Cohen announced. This sets at rest various rumors that a shake-up
was contemplated within Famous Players Canadian corporation.
A Bit of News with a
Moral for J. C. Jenkins
Unsolicited comes to the Herald-
World a bit of news from the East
with a moral obviously intended for
J. C. Jenkins, internationally famous
colyumnist and incorrigible booster
of the great state of Nebraska. The
“story” consists in a clipping from a
New York newspaper, with a brief
introduction (in pencil) as follows:
“Isn’t this the same state that old
Wild Bull — J. C. — is always warbling
about? Har! Har! — William Trags-
dorf.” The story:
“OMAHA, June 4 (A.P.) — There
are 19 counties in. Nebraska that
never have had a movie show, the
Chamber of Commerce has learned.
R. J. Miller, a theatrical advertising
man, told the chamber yesterday that
a survey of the 93 counties revealed
extensive territories within the state
had no movie houses.”
Tragsdorf will be readily identi-
fied by Herald-World readers as the
former exhibitor of Neillsville, Wis.,
that “Har! Har!” being a dead give-
away.
Warners Open Own
Booking Office for
Vitaphone Product
(Special to the Herald-World)
NEW YORK, June 10. — A talent bureau
for handling bookings for all Vitaphone pic-
tures, vaudeville, stage presentations, radio
broadcasts, electrical transcriptions and mu-
sical comedies produced by Warner Brothers,
has been instituted.
Walter Meyers has charge of the new book-
ing office. A system is to be devised so that
stars may be recruited from the stage or
screen at short notice. The newly formed
bureau will be located in the Warner building
at 321 West 44th street.
Famous Canadian Corp.
Makes Another Bid for
United Amusements, Ltd.
(Special to the Herald-World)
MONTREAL, June 10. — A further bid for
the 20 theatres operated by United Amuse-
ments, Limited, Montreal, has been made by
Famous Players Canadian Corp., the latest
offer having been made by J. J. Fitzgibbons
of Paramount-Publix and Arthur Cohen,
managing director of Famous Players Cana-
dian Corp. The latter now holds considerable
common stock in United Amusements, but
outright control is desired. Intimation has
been made by United Amusement officials that
there is no immediate inclination to sell.
Provides Tickets for Club
When it Sponsors Picture
(Special to the Herald-World)
WILLOUGHBY, OHIO, June 10.— That a
little ingenuity on the part of a manager will
bring ample returns is vouched for by Daniel
Sterns, manager of the Willoby theatre.
Sterns has inaugurated an arrangement with
local organizations whereby he provides, with-
out cost, tickets for any particular picture
which the organization may care to sponsor.
Members are active in the sale of the tickets,
the organization receiving 40 per cent of the
price of each ticket sold. The result is packed
houses, the building of good will for the
theatre and a lot of free publicity.
June 14, 1930
EXHIBITORS HERALD-WORLD
103
Police Guard ’Frisco Houses
After 165 Bombings in a Year
Eight Detectives Hunt Dynamiters of Royal Theatre of Nasser
Brothers, Who Dropped Orchestras — Woman Bail Juniper
Arrested — Lone Bandit Robs Girl Cashier
[By Special Correspondent to the Herald-World]
SAN FRANCISCO, June 10. — Principal motion picture theatres of the city
are under special police guard today, following the bombing of the Royal
theatre.
Eight detectives have been assigned to uncover the source of this outrage,
with instructions to keep at it until the parties responsible are captured. The
search has been further spurred by rewards amounting to $7,500 for the ar-
rest and conviction of those guilty. The Royal theatre offers a reward of
$5,000, the Allied Amusement Industries of California, Inc., and the Theatrical
Federation each offer $1,000, and the Industrial Association of San Francisco
$500.
Zoning Law Makes
Balcony Necessity
i (Special to the Heraid-World)
WINNIPEG, June 10— Because
of protests that the proposed Acad-
emy Theatre would infringe upon the
residential zoning law, it has been
found necessary to cut 50 feet from
the depth of the house so that it will
not encroach upon residential terri-
tory. The plans have been changed to
include a balcony although the orig-
inal layout provided for all seats on
the one Boor. The theatre will be
erected by Allied Amusements, Lim-
ited, of which J. Miles is general
manager.
European Personnel
Of Paramount Foreign
Department Changed
(Special to the Herald-World)
NEW YORK, June 10. — Following the
meeting of Paramount’s European representa-
tives at a gathering in Paris, J. H. Seidelman,
of the Paramount Publix foreign department,
has returned to New York, and has announced
the following changes in the personnel of the
foreign department :
Gus J. Schaefer, formerly general sales
manager for Central Europe, is appointed
general manager of distribution for Continen-
tal Europe, with headquarters in Paris.
David Souhami, formerly general manager
of the Italian organization, becomes general
manager for France, Belgium, Switzerland
and Egypt, succeeding A. Osso, resigned, with
headquarters in Paris.
A. Aboaf, formerly manager of distribution
for Italy, is appointed general manager for
Italy, with headquarters at Rome.
Continental Accessories
To Open Third Branch in
Pittsburgh: Equip House
( Special to the Herald-World)
NEW YORK, June 10. — Harold Rodner,
president of Continental Theatre Accessories,
left on Sunday for Pittsburgh, where Conti-
nental plans to open a branch office. As soon
as a desirable location is fixed, and negotia-
tions for a lease concluded, arrangements will
be made for the installation of the new office.
The Pittsburgh branch will be the third
operated by Continental, the other two being
located in New York and Los Angeles. The
company has been awarded the contract for
completely equipping the Embassy theatre in
Mount Vernon, N. Y.
Claude Ezell Presides
Over Warner Southern
And Western Regionals
( Special to the Herald-Wcrld)
NEW YORK, June 10. — Claude Ezell, gen-
eral sales manager for Warner Brothers, will
preside at both of the regional meetings, to
b'e held in San Francisco and New Orleans,
the former on June 14, and the latter June 21.
J. V. Allan, southern and western sales man-
ager, will also attend.
At the midwest regional convention, held
at the Drake hotel in Chicago last week, Al-
bert Howson, scenario editor for Warners,
addressed the delegates on “Our Product Next
Year.”
1,000 New Boarders on De Mille Ranch
NEW YORK. — Now that hatching season has •
passed, Cecil B. De Mille is the proud foster parent
of 1,000 baby pheasants, which seems to show that
his new ranching venture is somewhat successful.
The bomb, exploded at one o'clock in
the morning, was placed on the metal roof
of the theatre and exploded by means of a
thirty-foot fuse designed to burn twenty
minutes. It tore a great hole in the roof,
damaged the projection room and wrecked
windows of nearby apartment houses. Only
the failure of the dynamiters to place a
weight on the charge prevented more seri-
ous damage to the theatre, police experts
on explosives say.
Janitors Slam Door
Janitors told the police they saw a man
at the foot of a ladder leading to the roof
shortly before the explosion. The man
whistled, as though to a confederate, and
the janitors, fearing a holdup, slammed the
door.
The Royal theatre is one of three owned
by Nasser Brothers who, in turn are affili-
ated with the T. & D. Junior Enterprises,
Inc. With the advent of sound productions
Nasser Brothers discontinued its orchestras
and the Operators Union withdrew its men.
Stench bombs have been exploded frequent-
ly in the houses since the commencement
of the trouble, one having been exploded in
the Alhambra theatre only two days before
the dynamiting.
Woman Bail Jumper Arrested
The first arrest in connection with the
dynamite outrage was made when police ap-
prehended Mrs. Annie Risso, sought for
more than a year as a bail jumper on a
charge of having planted stench bombs in
the Nasser houses. Following her first ar-
rest she confessed to police that she had
planted bombs in the Alhambra theatre for
$20 apiece, but disappeared following the
posting of bail.
According to the records of the Allied
Amusement Industries, 165 stench bombs
have been planted in moving picture houses
in Greater San Francisco within a year,
fiftv of these being in one trans-bay house.
Following the bombing of the Royal thea-
tre the grand jury adopted a resolution
condemning the perpetrators and called
upon the district attorney’s office and the
police to apprehend those responsible. The
Hays office is lending its aid to bring the
dynamiters to justice, and manufacturers of
theatre equipment have offered assistance.
The Theatrical Federation, composed of
musicians, stagehands, operators and jani-
tors, not only has posted a $1,000 reward
but also has appointed a committee to co-
operate with the Allied Amusement Indus-
tries to uncover the perpetrators of the
bombing.
Woman Cashier Robbed
Other crimes against theatres culminated
last week in the holding up of the Harding
theatre, a foiled attempt at the St. Francis
and the arrest of two men in the investiga-
tion of the robbery at the California theatre
at San Jose in February.
Just as Miss Ethel Wall, cashier of the
Harding theatre, was finishing the counting
of receipts, a young bandit appeared at the
box office, thrust a pistol through the grat-
ing and demanded the money. As the
cashier backed away he grabbed all the coin
in sight and made his escape in an auto-
mobile. Harry Levin, manager of the thea-
tre, estimated the loss as between $300 and
$500.
An attempt to rob the St. Francis theatre
two days earlier resulted in failure, owing
to the bravery of Mrs. Charles Bewley, the
cashier. Just at closing time a man who
had been loitering in the neighborhood for
more than an hour drew a gun and de-
manded the box office receipts. Mrs. Bew-
ley refused to hand over the money. The
man became frightened and fled after
threatening another employe.
Two voung men have been arrested at
Waco, Texas, in the hunt for the nair who
held up the California theatre at San Jose,
Cal., on February 10, a bold daylight affair
that netted them about $5,000. The men
disguised themselves with theatrical grease
paint but their identity was established and
descriptions were broadcast over the entire
Southwest.
Bill Provides for 15 Per Cent Tax
On Amusements for Benefit of Schools
( Special to the Herald-World)
NEW ORLEANS. June 10. — A tax of fifteen per cent on places of amusement
for the benefit of the public schools of Louisiana is levied in a bill introduced in
•the State Legislature now in session in Baton Rouge, by Representative A. C.
Williams of Vernon. The bill provides that the tax shall go into effect October 1
of this year, and that it shall be levied on the gross receipts. Classed as amuse-
ments in the act are picture shows, theatrical performances, vaudeville perform-
ances, boxing bouts, wrestling bouts, horse races, automobile races, pool and bil-
liards, football, baseball, circuses, street fairs and dances.
Violation of the act would be a misdemeanor, incurring a fine of not less than
$10 nor more than $500 and liability for full amount of the tax. School entertain-
ments, charitable affairs, etc., would be exempt.
106
EXHIBITORS HERALD-WORLD
June 14, 1930
Qeneral Theatres Equipment Sets
New Mark in Complete Service
Company That Had Its Nucleus in 1925 in International Projector Is
Made Completely Integrated Unit by Fox Deal
(Special to the Herald-World)
NEW YORK, June 10. — General Theatres Equipment, Inc., through the
recent acquisition of substantial stock interests in Fox Film Corpora-
tion and Fox Theatres Corporation, has become a most completely in-
tegrated unit and at the same time one of the largest motion picture groups.
The deal expanded its interest from the theatre equipment field to include the
production, distribution and exhibition of motion pictures.
THE nucleus of General Theatres Equip-
ment, Inc., was International Projector
Corporation, organized in 1925 to consoli-
date the operations
of the foremost
manufacturers of
projection machines.
Nicholas Power
Company, Precision
Machine Company
and Acme Motion
Picture Projection
Company, manufac-
turers respectively
of the Powers, Sim-
plex, and Acme ma-
chines (the latter be-
ing used chiefly in
schools, churches
and institutions) Harley L. Clarke
were consolidated
into one company which points to the sup-
plying of 75 per cent of all theatres through-
out the world.
As the business of International Projec-
tor Corporation increased it was found
desirable to create an organization to dis-
tribute its products, as well as maintain a
dependable service to theatre owners in
installation and maintenance of equipment.
Theatre Supply Next Step
A year later found the National Theatre
Supply Company organized with thirty
branches in twenty-three states and the Dis-
trict of Columbia. Today, this subsidiary
of General Theatres Equipment is the larg-
est organization of its type in the United
States supplying motion picture and other
projecting machines, lenses, carbon lamps,
theatre seats, and more than 300 of the
principal accessories necessary to the effi-
cient operation of the motion picture thea-
tre. It services booth equipment in over
75 per cent of all motion picture theatres
in the country.
A still further step in the integration of
important phases of the motion picture
equipment business was the acquisition of
four leading manufacturers of projecting
lamps used in theatres, namely Hall & Con-
nelly, Inc., Strong Electric Company, J. E.
McAuley Manufacturing Company, and
Ashcraft Automatic Arc Company. To-
gether, these companies are the largest
manufacturers of electric arc lamps used
in the projection of motion pictures.
Consolidated in 1929
In 1929 General Theatres Equipment, Inc.,
was incorporated to consolidate these com-
panies under one head. Harley L. Clarke,
at whose instigation these consolidations
were effected, was elected president. He
also was elected president of the Fox Film
Corporation and the Fox Theatres Corpo-
ration following their recent acquisition.
During the past few years the outstand-
ing accomplishments of the motion picture
industry, expressed in the order of their
commercial perfection, were sound, color
and wide film.
The engineers of General Theatres Equip-
ment, Inc., have long assisted in the adap-
tation of motion picture projectors to
sound, both through the perfection of the
cameras and of the lights used for sound
reproduction.
Experiments which sought to develop
new types of motion picture projection ma-
chines perfected the Grandeur projector.
Shortly after the formation of Grandeur,
Inc., to perfect the wide film, Mitchell
Camera Company, a leading manufacturer
of professional cameras exceptionally qual-
ified to manufacture the Grandeur Camera,
was acquired. Mitchell Camera Company
has attained a predominant position in
manufacturing cameras for the taking of
sound pictures.
While the field of color pictures is com-
paratively new, the favorable public reac-
tion to color photography forecasts a large
production of pictures of this type in the
future. The introduction of color photog-
raphy does not affect the projection of pic-
tures but the special cameras that must be
employed in the taking of color pictures
are now being manufactured on a large
scale by Mitchell Camera Company.
Complete Service Organized
General Theatres Equipment, Inc., now
supplies a thorough service to exhibitors.
It is only necessary for the exhibitor to
provide the empty shell of a theatre to ob-
tain complete and the most efficient equip-
ment, interior and exterior, from the local
branch of National Theatre Supply Com-
pany.
The financing of this is handled by the
Theatre Equipment Acceptance Corpora-
tion, another subsidiary for the discounting
of commercial paper. These moves, coupled
with the picture product of the Fox Film
Corporation, together with the continued
experimentation by the corporation’s engi-
neers resulting in improvements in services
rendered the exhibitor, backed by the large
financial resources and responsible manage-
ment of the General Theatres Equipment,
Inc., provide a complete and unique service
to exhibitors everywhere.
Permit to Use the
Nakken Patents Is
Granted Kolograph ,
(Special to the Herald-World.)
NEW YORK, June 10.— The Nakken Pat- 1
ents Corporation, in which Warner Brothers i
recently purchased a substantial interest, has !
granted a ten-year license for the use of the
electrical sound reproducing equipment under
the Nakken patents, for non-theatrical, com-i
mercial, educational and industrial talking
pictures, to Emil K. Harris, New York attor-
ney, on behalf of interests identified with the
Kolograph portable projector.
This license authorizes the use of the Nak-
ken sound reproducing equipment in conjunc- \
tion with the Kolograph projectors, which
were used for some time by the commercial
division of the Fox-Case Corporation. The
latter supplied the projectors with Western
Electric sound equipment attachments to large
industrial organizations throughout the coun-
try for whom Fox recorded commercial reels.
$500 Will Cover Cost of
Adapting Regular Camera
T o Color Film , Says Peck
Head of Colorcraft Declares Conver-
sion Does Not Prevent Black
and White Work
(Special to the Herald-World)
NEW YORK, June 10. — Practically every
modern motion picture camera can be modi-
fied at an expense not exceeding $500 so it can
be used for color photography, according to
William Hoyt Peck, president of Colorcraft.
After the camera has been modified it is still
just as efficient for black and white work, he
asserts.
“When Colorcraft pictures are to be taken i
it is necessary to use the Colorcraft lens and
a special negative stock, which should not cost A
any more than the present panchromatic neg-
ative,’’ Peck said. “This negative is developed
by a special secret process so the finished neg-
ative will have a direct ratio to the filters used
in the camera.
“Colorcraft prints on double-coated positive
stock, also printing the sound tract when re- ;
quired on one side of this positive stock.
Colorcraft positive is automatically developed,
hypoed, washed, chemically treated, dyed,
washed and dried. At this point the film is
completely finished and ready for service.”
Colorcraft developing machines, he pointed 1
out, operate at a speed of 21 feet a minute.
Colorcraft printers operate at a speed of 3,000
feet an hour. By a quantitive chemical and 1
dye method has been devised to convert the
silver image to a dye image without loss of
definition and without bleeding or fuzziness.
Colorcraft is able to reproduce red, orange, t
yellow, green, blue and violet, and Colorcraft
can photograph both artificially lighted scenes
and daylight scenes. The deft of focus is said
to be the same as for black and white.
W. M. Richardson Made
District Manager for
New Universal Center
(Special to the Herald-World)
NEW ORLEANS, June 10.— The Univer-
sal Pictures corporation has selected New Or-
leans as a central distributing point to serv-
ice its exchanges in the Southern states with
W. Miller Richardson in charge as district
manager. Richardson is well known in
Southern film circles, having for many years
been branch manager of the New Orleans ex-
change, to which duty he came from many
assignments with the company, including At-
lanta, Ga., and El Paso, Texas.
Rumor of Fox Gaining Control of
Gaumont- British in London Paper
(Special to the Herald-World)
LONDON , June 10. — A statement in the London Press is to the effect that
active control of the Gaumont-British Pictures Corporation, which includes 300
motion picture theatres as well as some music halls, including the Palatium, a
variety house, has passed into the hands of the Fox Film corporation.
The London office of the Fox Company is said to have stated that it knew noth-
ing and would neither confirm nor deny the report.
SONG OF THE WEST
The first all-sound, ALL-COLOR outdoor production — starring JOHN
BOLES, VIVIENNE SEGAL, and JOE E. BROWN. Another Warner
Bros, triumph— IN TECHNICOLORI
line of least
BO
X
FFICE
nee
Triumph tops triumph with each new release starring TECHNICOLOR. On Broadway —
and on the road — Technicolor pictures today are playing to "solid-capacity." They con-
sistently attain Big Hit rating and record runs on all Broadways, in all cities ... everywhere!
Technicolor is the new big-money name of the industry, a standout in the minds of the
millions. On the screen — in The Saturday Evening Post — in the leading fan magazines
. . . Technicolor is the name with a brand new BOX-office personality. Advertise it!
a me
by their grosses s
GOLDEN DAWN
WALTER WOOLF, star of noted operettas, heads a distinguished cast, includ-
ing NOAH BEERY and VIVIENNE SEGAL, in this gorgeous and thrilling
musical play. A Warner Brothers Vitaphone picture, entirely in Technicolor!
know th
err
Week after week. Technicolor pictures smas
through to unprecedented Box-Office triumph:
Box-Office after Box-Office learns and re
learns by repeated experience that Techm
color is a Box-Office Name. Never in th<
history of screen entertainment has a Star woi
popular acclaim so completely and so fasl
From coast to coast, on Broadways and Mail
Streets alike, come the same reports . . .
Another Technicolor "hold-over". . . more
"repeat-engagements". . . week after week o
complete Technicolor "sell-outs." In hundred:
of theatres, every day, the Technicolor idea i:
out-pulling, out-starring, out-selling the B. O
standards of the old black-and-white days.,
often bettering by double the best "S-R-O’s'
of a generation. A rising tide of color!
. In "On With The Show," sensational Warner
Bros, success. Technicolor’s "draw" became
nicoior is a
evident overnight. A Broadway of show-wise critics hailed
t as revolutionary ! New York, and the entire country,
^ent, saw, and believed! Natural color had "arrived". . .
lo stay! Then came Warner Bros. "Gold Diggers" and
"Show of Shows." "Sally," by First National. "The Rogue
1
iSong," M-G-M’s newest, greatest and most stirring musical
feast. "The Vagabond King," Paramount’s sensational and
immensely popular All-Technicolor success.
One after another these outstanding hits are proving
Technicolor’s appeal to the populace . . . paving the way
for the more than one hundred other all-color Box-Office
"landslides" scheduled SOON, among which are . . .
Warner Bros. "Song of the West " — "Golden Dawn " — "Under
a Texas Moon". . . First National’s "Bride of the Regiment " —
"Song of the Flame" . . . and Radio’s hit of hits, " Dixiana ."
THE VAGABOND KING
DENNIS KING, famous Ziegfeld singing star,
in Paramount's All-Technicolor production of
this vivid song romance. With JEANETTE
MacDONAlD. A Ludwig Berger Production.
THE SONG OF THE FLAME
One of the most spectacular of all Techni-
color productions is First National's musical
extravaganza, "The Song cf the Flame." The
remarkable cast is headed by ALEXANDER
GRAY, BERNICE CLAIRE, NOAH BEERY,
ALICE GENTLE and INEZ COURTNEY.
X
FFICE
IOO headliners
BMHSBMSM
for 1030
One hundred of the industry’s most pretentious produc-
tions in 1930 will feature All-Technicolor or Technicolor
sequences. Here are just a few of the TOO "best-sellers"
on this record-breaking hit list:
BRIDE OF THE REGIMENT, with Vivienne Segal (First National); BRIGHT LIGHTS, with
Dorothy Mackaill (First National); BROADWAY, with Glenn Tryon and Evelyn Brent
(Uni versa I), Technicolor Sequences; CHASING RAINBOWS, with Bessie.Love and Charles
King (Metro- Goldwyn - Mayer ), Technicolor Sequences; DEVIL MAY CARE, starring
Ramon Novarro (Metro-Goldwyn-Mayer), Technicolor Sequences, DIXIANA, with 'Bebe
Daniels (Radio Pictures); GENERAL CRACK, wilh John Barrymore (Warner Bros.Uech-
nicolor Sequences; GLORIFYING THE AMERICAN GIRL, with Mary Eaton. Eddie Cantor,
Helen Morgan and Rudy Vallee in revue scenes (Paramount); GOLD DIGGERS OF
BROADWAY, with Winnie Lightner, Conway Tearle, Ann Pennington and Nick Lucas
(Warner Bros.), GOLDEN DAWN, wilh Walter Woolf and Vivienne Segal (/Varner
Bros.); HEADS UP, all -star cast (Paramount); HELL’S ANGELS, with Ben Lyon, James
Hall, Jane Winton and Thelma Todd (Caddo), Technicolor Sequences; HIT THE DECK,
with Jack Oakie and Polly Walker (Radio), Technicolor Sequences, HOLD EVERYTHING,
DIXIANA
BEBE DANIELS, who triumphed in "Rio Rita,' scores another mighty success in this de-
lightful production from the studios of Radio Pictures. Technicolor plays an important
part in bringing to life the beauty and lavishness of this tuneful love story.
Sequences; PARIS, starring Irene Bordoni (First National), Technicolor Sequences,-
PEACOCK ALLEY, starring Mae Murray (Tiff any) .Technicolor Sequences; POINTED HE ELS,
with William Powell and Helen Kane (Paramount) .Technicolor Sequences; PUTTIN' ON
THE RITZ, with Harry Richman (United Aptists), Technicolor Sequences; RIO RITA, with
Bebe Daniels, Robert Woolsey and Bert Wheeler (Radio), Technicolor Sequences;
SALLY, starring Marilyn Miller (First National); SHOW OF SHOWS, with 77 sta
(Warner Bros.),- SHOW GIRL IN HOLLYWOOD, with Alice White (First National), Tech-
nicolor Sequences,- SON OF THE GODS, starring Richard Barthelmess (First National).
Technicolor Sequences,- SONG OF THE WEST, with John Boles and Vivienne Segal
(Warner Bros.),- SONG OF THE FLAME, with Bernice Claire and Alexander Gray
with Winnie Lightner, Georges Carpentier and Joe E. Crown (Warner Bros.), Technicolor
Sequences; HOLLYWOOD REVUE, all-star cast (Metro-Goldwyn-Mayer), Techn.
color Sequences; IN THE GAY NINETIES, starring Marion Davies (Metro-Goldwyn-
Mayer), Technicolor Sequences,- IT'S A GREAT LIFE, starring the Duncan Sisters (Metro-
Goldwyn-Mayer), Technicolor Sequences,- KING OF JAZZ, starring Paul Whiteman
(Universal ); MAMBA, with Eleanor Boardman, Jean Hersholt and Ralph Forbes (Tiffany);
MAMMY, starring Al Jolson (Warner Bros.), Tech nicolor Sequences; MLLE. MODISTE, wilh
Bernice Claire, Walter Pidgeon and Edward Everett Horton (First National); NO,
NO, NANETTE, with Bernice Claire and Alexander Gray (First National), Technicolor Se-
quences; ON WITH THE SHOW, with Betty Compson, Joe E. Brown and Louise Fazenda
(Warner Bros ); PARAMOUNT ON PARADE, all -star cast (Paramount), Technicolor
(First National); SWEET KITTY BELLAIRES, all-star cast (Warner Bros.); THE CUCKOOS,
with Bert Wheeler, Robert Woolsey and Dorothy Lee (Radio),- THE DANCE
OF LIFE, with Hal Skelly and Nancy Carroll (Paramount), Technicolor Sequences,- THE
MARCH OF TIME, all-star cast (Metro-Goldwyn-Mayer), Technicolor Sequences;
THE ROGUE SONG, with Lawrence Tibbett and Catherine Dale Owen (Metro-Gold-
wyn-Mayer); THE MELODY MAN, with Alice Day and William Collier, Jr. (Columbia);
THE MYSTERIOUS ISLAND, with Lionel Barrymore, Lloyd Hughes and Jane Daly (Metro-
Goldwyn-Mayer); THE VAGABOND KING, starring Dennis King with Jeanette
MacDonald (Paramount); THE VIKING, with Pauline Starke (Metro-Goldwyn-Mayer);
UNDER A TEXAS MOON, with Frank Fay, Noah Beery, Myrna Loy and Armida
(Warner Bros.); UNDER WESTERN SKIES, with Sidney Blackmer and Lila Lee (First
National); VIENNESE NIGHTS, all-star cast (Warner Bros.).
lech nicolor is <7 B Office Name
June 14, 1930
EXHIBITORS HERALD-WORLD
107
w
SERVICE ON PICTURES
This department does not attempt to predict the public's
reactions to pictures. It does, instead, present detailed and
accurate information on product, together with the frank and
honest opinion of the reporter
HOLIDAY
BATTLE OF THE BOURGEOIS! Pro-
duced and distributed by Pathe. From
the stage play by Philip Barry. Directed
by Edward H. Griffith. Photoplay by
Horace Jackson. Photography by Nor-
bert Brodine. Cast: Ann Harding. Mary
Astor, Edward Everett Horton, Robert
Ames, Hedda Hopper, Monroe Owsley,
William Holden, Elizabeth Forrester,
Mabel Forrest, Creighton Hale, Hallam
Cooley. Footage, 8,870. June release.
In “Holiday” Pathe has an exceptionally fine
talking picture and in Ann Harding, the star, an
actress of most unusual power and charm. Fol-
lowing the, stage play of the same name, by
Philip Barry, closely enough the picture has
more latitude of expression and gives you, to
my mind, a deeper impression of the queerly
horrid weight of accumulated wealth and posi-
tion under which the chief characters are
struggling.
The story concerns first of all Julia Seton,
heiress, who has decided to marry a penniless
young lawyer of no family at all. She brings
him to her Fifth avenue home where he meets
her father, a hard old financier to whom money
and the making of it are the most important
things in life, and her brother, a nice enough
chap but so under the thumb of the old man
that he finds refuge only in an alcoholic
cynicism and in his love for his sister, Linda.
Linda is bright and sparkling, .hating the im-
plications of wealth and conformity, passionate-
ly fond of freedom, of people who are not
cast in a mold.
She like’s Julia’s Johnnie because he does
not walk around in a cloak of formal hypocrisy,
because he has ideas of his own. His is a free
spirit, like hers. Papa Seton, because of
Johnnie’s brilliance in business is gradually
won over to bim and arranges for his wedding.
Johnnie wants to make hay while the sun
shines, and wants to make a little money and
quit in order to enjoy himself while he is still
young. Julia, at heart is conventional, she
wants to continue her present manner of living.
She finds it good and cannot comprehend a
person who would rather have less means and
more freedom.
Julia and her father and their friends try to
bring Johnnie around to their way of thinking,
try to pour him into the mold. Linda is
desperately afraid for him, passionately fearful
of his getting into the rut of the Setons and of
all those people who claim with pride that
their mother was a Whosis. It is a subdued,
emotional battle of wills. Linda wants to give
a simple engagement party of six — Julia and
her father invite thousands. Johnnie wants a
simple wedding — Julia and her father rehearse
it for weeks in a cathedral.
Johnnie, who has worked since he was a
child, still wants his holiday. In the end he
takes it, with Linda.
I am not equal, in words, to describing Miss
Harding’s brilliance as Linda and I do not feel
that I have made this picture sound like any-
thing. It is, however, grand; doesn’t drag.
HEROINE OF THE WEEK
Ann Harding , actress of unusual power and
charm , for her brilliant work in Pathe's
**Holiday.**
incorporates some swell comedy, some fine
realism. Best of all, though, Miss Harding has
captured the fine free spirit of Linda, her
ready wit and sparkling dialog, her perception
of things as they are.
Robert Ames is adequate as Johnnie, Mary
Astor gives a good characterization of Julia,
Edward Everett Horton is delightful as the
whimsical Nick Potter and others to be com-
mended are William Holden and Monroe
Owsley. — Douglas Fox, Neiv York.
* Jfc *
IN GAY MADRID
IT’S AN OLD SPANISH CUSTOM.
Produced and distributed by Metro-Gold-
wyn-Mayer. Directed by Robert Z. Leon-
ard. From the novel, “La Casa d& la
Troya,” by Alejandro Perez Lugin.
Adaptation and dialog by Bess Meredyth,
Salisbury Field and Edwin Justin Mayer.
Music by Fred E. Ehlert, Xavier Cuga
and Herbert Stohart. Photographed by
Oliver Marsh. With Ramon Novarro,
Dorothy Jordan. Lottice Howell. Claude
King, Eugenia Besserer, William V.
Mong, Beryl Mercer, Nancia Price, Her-
bert Clark. David Scott and others : Sound
footage, 7,654 feet. Release, May 17.
P
V_T IVEN a guitar, a garden, a balcony and
a girl, Ramon Novarro can meet all competi-
tion. And so in “In Gay Madrid,” the many
scenes in which he makes use of the afore-
mentioned props are by far the most enjoy-
able. The story is of the operetta type. We
learn that the Spanish institutions of learn-
ing are quite similar to the movie versions of
our own. Between fraternity dances, the col-
lege boys play their practical jokes and sing
their stein songs. There isn’t a prof to be
seen, which is all for the best, for there are
more than enough dull moments in the pic-
ture as it is.
The Marques De Castelar decides that his
son Ramon has wrecked enough night clubs
and broken enough hearts in Madrid, so he
sends him to a college far away from the big
city. But the boy’s reputation has reached
there ahead of him. So when he attempts to
add Carmina to his list of conquests, she snubs
him and refuses to be impressed. Besides, she
is already engaged to marry a more settled and
reliable young man. Ramon writes his father
that he has really fallen in love. The marques
is an old friend of Carmina’s father, and ar-
rives to lend his aid.
On the very night that both families are cele-
brating the engagement announcement, the
jilted suitor comes with news that a “disrepu-
table woman” is at that very moment occupying
Ramon’s apartment. They investigate and learn
that it is all too true. She is Goyita, one of
Ramon’s old flames in Madrid.
Ramon wins his lady-love’s forgiveness by
permitting himself to be wounded in a duel
with her brother.
The performances of Claude King and Beryl
Mercer are conspicuous by their superiority
over the rest of the supporting cast. Dorothy
Jordan and Lottice Howell as Carmina and
Goyita are quite amateurish.— Harry Tugend,
New York.
* * *
WHITE HELL OF PITZ PALU
IT STANDS ALONE. Produced by H.
R. Sokal. Distributed by Universal. Di-
rected by Dr. Arnold Fanck and G. W.
Pabst. Story by Dr. Fanck and Ladislaus
Ladya. Cameramen, Sepp Allgeir, Rich-
ard Angst, Hans Schneeberger. Titles,
Tom Reed. Film editor, Edivard Kahn.
Supervising editor, Paul Kohner. With
Leni Riefenstahl, Gustav Diesel, Ernst
Petersen and Ernst Udet. Length 7,106.
Silent and synchronized. June release.
T
A 0 attempt to review such a picture seems
almost as futile as attempting to scale the north
wrall of Pitz Palu. Just as the immensity and
chaos of the huge ice mountain baffled the
pygmies who braved its terrors, so does an
analysis of the detailed whole of the film beg-
gar analysis, or description. Only a composite
of vague reactions can be dealt with. Words
mean nothing when a body hurtles fathoms
down into a crevasse whose gleaming sides
form the glassy chute to unknown depths; ad-
jectives seem sadly awry when tempered by a
raging blizzard; verbs lose all meaning when
a foot slips, or a rope breaks, and admiration
cannot always be expressed. True admiration
108
EXHIBITORS HERALD-WORLD
June 14, 1930
is only felt; therefore, it would be preferable
to leave this page blank, and merely say, “See
the picture.”
Pitz Palu is a mountain in the Alps. Thou-
sands gaze at its white peak in wonder, and a
few hardy souls tempt its white perils. But at
one time of the year. Spring, its treachery is
rampant, and because of that, three splendid
characters, two men and a woman, try the im-
possible— the scaling of the north wall, which
has never been accomplished, even in a clement
season.
It is a simple story, beautifully told, and
masterfully handled. Scene after scene of rug-
ged waste greets you; unbelievable closeups of
Alpine beauty; acting which is consummate,
saturated with traditional centuries. The cast
is well nigh perfect, each actor giving a faith-
ful rendition of his or her part, playing it in
the strong and rugged manner which such a
setting calls for. It would be useless, as here-
tofore stated, to attempt any lengthy disserta-
tion upon the merits of this film, hut before
this feeble dissertation comes to an end, may
we just say a word about the photography.
It would not be exaggerating to say that the
camera work is superb, even unique, with all
due emphasis put on that word. The views
which one gets of the interior of these huge
ice pits, the feeling that the next instant one is
to he overwhelmed in one of those rushing
slides, in which the whole mountain seems to
concentrate, guiding them at will, just as an
octopus might fling its tentacles. The night
scene, lighted only by the flare of magnesium
torches, gives shadows and nuances which are
very impressive. And the airplane sequence
is undoubtedly a masterpiece. Such flying in
such places, and yet photographed. And thus
we come to the question that assails everyone
upon viewing this picture. “Where was the
camera?” And that is something that can only
be answered by the individual after seeing the
film, and the answer will probably never come,
for all one can do is to feel the admiration
which comes with the seeming accomplishment
of the impossible, and that is the impression
one receives.
A man who has done a good deal of moun-
tain climbing in the Alps said that it seemed
the higher a man got, the better he became.
Perhaps that goes for pictures, too. Filmed at
such heights, true in every detail, photographed
with what seems to be the utmost in photog-
raphy, wholly understandable, despite the pau-
city of titles, it may rightly be termed a mas-
terpiece, a masterpiece which will augment box
office records to Palu heights. — James Little,
Chicago.
* * *
BRIDE OF THE REGIMENT
Produced and distributed by First Na-
tional. Directed by John Francis Dillon.
From the Operetta, “ Lady in Ermine.”
Adapted by Humphrey Pearson. Footage,
7,418 feet. Release June 22. Vivienne
Segal, Allan Prior, Walter Pidgeon and
Louise Fazenda, Ford Sterling, Lupino
Lane and Myrna Loy.
w ALTER PIDGEON does a darn good job
of acting and singing in this new First National
picture. He is a typical soldier with a lot of
time on his hands and he prefers, naturally,
to use it to make love to the young attractive
woman who is his hostess.
Louise Fazenda is funny. Ford Sterling is
silly and behaves like a Sennett keystone cop.
His acting is not suited to that of the rest of
the cast. Allan Prior does his few cues ad-
mirably. Lupino Lane does his old tricks in
the same way. Myrna Loy accelerates the whole
show with her brilliance and charm. Miss
Segal sings much too little and that is what
she does best.
The Technicolor shots are beautiful, thanks
to Dr. Kalmus.
The story is one about the regiment which
takes over a young count’s home for temporary
headquarters while the host is absent. The
colonel has a way with the women and tries
his technique on the hostess. She resists him
and by pure good fortune and accident obtains
her freedom from him. — Douglas Hodges,
Hollywood.
* * *
LET’S GO NATIVE
A NATURAL! Produced and distribut-
ed by Paramount. Directed by Leo Me-
Carey. With Jack Oakie, Jeanette Mac-
Donald, James Hall, Eugene Pallette and
others. Scenario by George Marion and
Percy Heath. Photography by Victor
Milner.
A
J. A. MILE a minute twister of laughs, songs
and Jack Oakie co-starred with Jeanette Mac-
Donald. It i§ an original screen musical com-
edy farce directed by Leo McCarey for Para-
mount. McCarey’s recent success was “The
Sophomore.” “Let’s Go Native” is his latest
and biggest in the matter of laughs.
The story is very light. It concerns a wise
cracking group of Broadway playgirls and boys
shipwrecked on a South Sea island. Many of
the natives are beautiful girls in the little para-
dise with one man as king. The shipwrecked
party are surprised to find the natives speak
a pure Brooklyn accent. Pearls and oil are
apologized for by the king who has a crown
studded with the measly jewels. The stranded
party consists of Jack Oakie, Jeanette Mac-
Donald, Kay Francis, William Austin and
James Hall.
Certain sequences smack of the famous
Laurel and Hardy comedy technique and per-
haps that is why the picture is so uproariously
funny. There is a business of throwing hats
into the ocean that is a side-splitter. Eugene
Pallette comes in for a big slice of the guf-
faws with his characterization of a clumsy
moving-man. I defy anyone to sit through
“Let’s Go Native” and not laugh. — Douglas
Hodges, Hollywood.
* * *
SHADOW OF THE LAW
THE UNFAIR SEX. Produced and
distributed by Paramount. Directed by
Louis Gasnier. Written by Max Marcin
from the novel by John A. Moroso.
Scenario by John Farrow. Photographed
by Charles Lang. With William Powell,
Marion Shilling, Natalie Moorhead,
Regis Toomey, Paul Hurst, George Irv-
ing. Frederic Burt, James Durkin, Rich-
ard Tucker and Walter James. Sound
footage, 6,329 feet. Released, June 14.
N OT until after the picture did I realize
that “Shadow of th^ Law” really retells an old
story; for so well, so dramatically, so intelli-
gently is it re-told, that there is not a dull mo-
ment in it. William Powell moves through a
familiar role with his customary ease and as-
surance. The picture is unusually well di-
rected, well dialoged, and the story very ef-
fectively developed.
It’s a story of a man who goes to the aid of
a lady in distress, and gets into trouble. Jim
Montgomery is stopping at the same hotel as
Ethel Barry. She is the guest of a millionaire
who is violently, though not wrongfully, jealous
of her misbehavior. So when he comes home
unexpectedly and finds she has been stepping
out with Jim, he starts breaking things up.
She runs to Jim for protection. In the scuffle,
the man is accidentaly pushed out of the win-
dow and killed.
His cell-mate, Pete, helps him escape after
three years confinement. He reinstates himself
in society, rises to an important position in a
North Carolina mill, and falls in love with the
owner’s daughter. But he lives in constant fear
of the law. Pete comes to visit him. Meanwhile
a detective has discovered Jim’s whereabouts
and arrives to arrest him. To gain time, Jim
deliberately puts his hands into one of the
mill machines, thereby making it impossible to
identify his finger prints. The detective is
won over by this display of courage and takes
upon himself the job of forcing a confession
from the woman.
Paul Hurst, as Pete, gives a capital perform-
ance in a role which is full of laughs. — Harry
Tugend, New York.
NOT DAMAGED
ONLY A WOIK1NG GOIL. Produced
and distributed by Fox. Directed by
Chandler Sprague. Written by Richard
Connell. Adapted by Frank Gay. Dialog
by Harold Attridge. Photographed by
Chet Lyons. With Lois Moran, Walter
Byron, Robert Ames, Inez Courtney,
George Corcoran, Rhoda Gross and Ernest
Wood. Sound footage, 6,866 feet. Re-
lease, May 25.
“N
■L X OT DAMAGED” might have been an
unusually entertaining picture if done entirely
in a farcical manner. But it isn’t. And by its
failure to keep its tongue in its cheek, it be-
comes just mediocre. The story is an obvious
one from the start, and is good only in a few
of its lighter moments.
It concerns Lois Moran, a sales girl in a de-
partment store, who longs for the better things
in life. And it doesn’t look as though Robert
Ames, her crude but honest boy-friend, will
ever be in position to give them to her. Lois
is a good girl so she looks askance at the hand-
some cultured stranger who buys dozens of
shirts only to be able to chat with her. She
is convinced that a rich young man’s attentions
must be strictly dishonorable, so she refuses his
invitations to dinner.
But Robert, by his unwarranted jealousy and
nagging, goads her into visiting Walter Byron,
the rich young man, at his Greenwich Village
studio. There the unexpected happens. He
acts the perfect gentleman. But Robert doesn’t
believe her when she tells him about it. He
reveals his true self by making a very indecent
proposal.
Disillusioned and tired of it all, Lois goes
back to Walter and asks to be taken to a wild
party in the Village. And here let me pause to
comment that this is the first real depiction of
a Greenwich Village party I have ever seen. It
is so true to life that even the unsophisticated
Lois gets bored and asks to be taken home.
But she’s had a bit too much to drink and
awakens the next morning to find herself in
Walter’s apartment.
He assures her he has done nothing wrong
and they plan a speedy wedding.
Lois Moran does all that can be expected of
a part which doesn’t offer great possibilities. —
Harry Tugend, New York.
* * *
THE BORDER LEGION
EXTERIOR DRAMA! Produced and
distributed by Paramount. Directed by
Otto Brower and Edwin Knopf. Story
by Zane Grey. With Jack Holt, Richard
Arlen, Fay Wray, Eugene Pallette, Stan-
ley Fields, E. H, Calvert and others.
Scenario by Edward Paramore and
Percy Heath. Photography by Max
Stengler.
Outdoor romance or wild and woolly
Western? “The Border Legion” combines
both. It is another Zane Grey best seller,
that makes a good picture and fills the bill for
a fast moving action “outdoor” with lots of
rough cowboys, shooting irons and pretty
heroine. It’s a clean and simple yarn with an
appeal to the whole family.
The Border Legion is a band of cut-throats
whose daring depredations are known and
feared throughout the West. Jack Holt gives
a smooth performance as their leader. Richard
Arlen is seen at his best in the role of a cow-
boy. His love for Fay Wray, being held pris-
oner by the Legion, gets him in bad and he is
forced out.
During a raid on a nearby village the band
is wiped out with exception of Holt, Arlen and
Stanley Fields. Arlen has rescued the girl.
Holt and Fields meet to settle an old argu-
ment and both are killed. The boy and girl
kiss and fade out.
Paramount has combined the directorial ef-
forts of Otto Brower and Edwin Knopf to put
the book on the screen. The film is mostly
exteriors and the photography takes advantage
of it. — Douglas Hodges, Hollywood.
June 14, 1930
EXHIBITORS HERALD-WORLD
109
Beaver Falls, Pa.
DEAR HERALD-WORLD:
We are in a deep quandary tonight, if you know what we mean by
deep quandary. Something tells us to go down to Washington and
see what’s the matter with Congress, that they don’t get down to
business and do something besides pitch horse shoes and appoint
committees. Then there is something that is urging us to head West-
ward toward the land of the setting sun, and we are in a helluva
fix with nobody to help us out.
Outside of Neligh, Neb., there are just two places we would like
to head for — Salmon, Idaho, and Alexandria, Minn. For a guy of
our temperament, either of these places has Washington pushed clear
into the Potomac river. Perhaps it is our duty to go to Washington.
We’ve got a congressman down there from our district that is on
the wrong side of several fences and a little good Republican advice
might keep him from making a number of blunders that might
cause enough Republicans to stay with their ticket and elect a
Republican in his place. We have given him at least a million
dollars worth of free advice in former campaigns, the most of which
would have defeated him had he paid any attention to it, but he’s a
foxy old guy and that accounts for his being down there misrepre-
senting our district.
* * *
The big reason why we don’t want to go any farther East is that
the farther East we go the worse business conditions seem to be.
There were 80 theatres closed in Ohio within the past three months
and that many more are apt to close within the next three months,
unless conditions improve. We have passed that 5,000 mark we fixed
a year ago and it looks like the end is not yet. Yesterday we were
in a town of 28,000 and not a theatre was in operation in the busi-
ness district, except on Friday and Saturday nights. There were only
four theatres in the town and only two of them were operating daily!
Here in Beaver Falls there are two theatres operating and both
are having a hard time to keep open, yet a new theatre is under
construction that will cost in the neighborhood of $200,000 when
completed. You know that old saying, “A fool and his money is
soon parted.” That’s why we have been broke all our life.
* * *
We note by the current issue of our favorite journal that our old
friend, “Fishy” Phil Rand of Salmon, Idaho, has installed sound and
is as happy as Aunt Dinah at a Negro campmeeting when she gets
the “power.” Phil is one of the kind of boys who takes his time to
make up his mind, but when he settles on a thing you can count
on him to do just the proper thing, and now that he has sound in
his house we are sure that Salmon will show her appreciation at the
box office of the Rex theatre. That will make Phil happy and we
won’t kick about it ourself, notwithstanding he has said some durn
mean things about us.
* * *
We dropped into a matinee today and saw a picture. We don’t
remember who made it, nor the name of it, therefore we can’t give
it much of a critical opinion. Jack Oakie was in it and so was
Louise Fazenda and there was a girl that rode out to a roadhouse
with a millionaire guy and then walked back home when he wanted
her to go into the roadhouse and when she got back home she mar-
ried a gazabo who worked in a garage. She gave the millionaire the
ozone just as she should have done, although he wasn’t a bad guy
at that, for his intentions were proper and all right, although Ma
Fazenda had her doubts about it. You know that Ma Fazenda has
a pretty analytical mind and there aren’t many holes in the blanket
that she can’t see through. We are pretty strong for Ma, for you
remember she put her arm around us and fed us an ice cream
cone when we were in Hollywood last fall. This, of course, made
Eva Thatcher a little sore, hut then, Eva is getting old enough so
that she ought to overlook such trifles — or else try to go Ma Fazenda
one better.
• * *
Next Day.
We are down here in Dover, O., tonight. Dover is the town where
the mayor got his neck bowed recently and created such a rumpus
over the question of Sunday shows by causing the arrest of Mr. Bur-
ton, manager of the Bexly theatre, and four others connected with
the theatre for operating the show on Sunday. The mayor ordered the
chief of police to make the arrest and stop the show even though
he had to use tear gas to do it, but the Chief was an Ohioan and he
did just what a guy we know pretty well did when he was state
game warden of Nebraska and arrested a bunch of millionaires from
Omaha for violating the game laws and was called on the carpet by
the administration for doing it because of their “political influence.”
He shot his badge across the table to the mayor and told him he
could take the office and go to Hoboken with it and if he didn’t like
the looks of the place he might try Hollywood or Chicago, but that
likely he wouldn't find very much difference. The mayor then
appointed another chief and he made the arrest and the case is now
pending.
This Sunday show business has disrupted the peace and tranquility
of this little burg until neighbors won’t visit over the backyard fence
any more. Mrs. Maloney scalded the widow Hennesey’s bull pup
when he ran across her flower bed and the widow Hennesey threw
mud on Mrs. Maloney’s clothes when she hung them out to dry, and
that’s the state of mind Dover is in right now. But the matter will
be settled next November.
* * *
You remember that some years back certain press agents got
damphoolish with their bass-drumming of a certain baby star and
we haven’t heard anything of her since. We hope they lay away
from little Mitzie Green and give that kid the break she is entitled
to. There is nothing that can sour the public againist a juvenile star
like a bonehead press agent when he holds up imaginary trains and
stages imaginary receptions for her with all the pomp and splendor
of a Presidential inauguration. If they will leave Mitzie alone, she
has brains enough to put herself over, and by gosh, we’ll bet our last
shirt on it. All they need to do is to give that kid something
worthwhile to do and she will put herself over without any press
agent. We are going to fight for her just as long as this typewriter
can spell and we hope Mitzie writes us a letter and calls us “Daddie.”
* * *
We met a mighty swell chap today at Lisbon who operates the
Opera House at that place. His name is R. Madigan, and if all
theatremen were like Mr. Madigan we wouldn’t care if we NEVER
went fishing again with Longaker or Andy Anderson in our whole
life. He asked us if we thought he should subscribe for the HER-
ALD-WORLD and we told him we thought he should. We had to
tell him that to hold our job. He parted with three bucks and we
both parted good friends. And now you guys know what it takes to
worm yourselves into our good graces, so hereafter don’t hesitate,
foil he who hesitates is lost, which reminds us that we’ve got to pay
for this bed here in our room and there is no use to hesitate any
longer. And besides that, George has to have room for that Abe
Martin picture.
J. C. Jenkins,
The HERALD- WORLD Man.
P. S.— The HERALD-WORLD COVERS THE FIELD like an April
shower.
EXHIBITORS HERALD-WORLD
Griffith Is Synchronizing 15
Year Old “Birth of Nation”
Report Other Successes to Be Revived by New Triangle — “All
Noisy” Is U Cartoon Travesty on “All Quiet” — Korda
To France for “This Modern World”
( Special to the Herald-World )
HOLLYWOOD, June 10. — It was 15 eventful years ago that D. W. Griffith’s
great epic, “The Birth of a Nation,” packed the Colonial theatre in Chicago to
capacity. It was about the same time of year that plans were being made to
launch a national trade paper, EXHIBITORS HERALD.
This week, 15 years later, finds Griffith in Hollywood supervising a complete
synchronization of his famous film, the same time the trade paper is observing
its 15th anniversary.
The old Triangle Corporation is behind
the movement to revive many of the Grif-
fith successes. The new version of “Birth
of a Nation” will have a talking prelude
and a musical score interpreted by an
orchestra of 60 people under the direction
of Louis Gottschalk.
“All Quiet” Satire
Walter Lantz, Oswald’s originator, is
making “All Noisy” in the cartoon depart-
ment at Universal. It’s a travesty on “All
Quiet.” James Dietrich wrote the music
and is directing the synchronization.
Korda to Biarritz
Alexander Korda is leaving this week
for Biarritz, France, to collect facts and
photographs for his Fox film, “This Mod-
ern World.’’ Fie will start production on
his return in about one month. Warner
Baxter has been named for the leading
role.
O’Brien Unit Back
Bakewell in German “ All Quiet ”
William Bakewell has been recalled by
Universal to enact the same role in the
German version of “All Quiet on the West-
ern Front” that he played in the American
version. Paul Kohner is tutoring Bake-
well in the German tongue.
Wallace Smith
It is reported that Universal is nego-
tiating for the film and dialog rights to
Wallace Smith’s novel, “Tiger’s Mate.”
Smith is now working on the screen and
dialog version of “The Iron Trail,” which
RKO is filming.
O i -a -log
Radio Films First
Railroad Slang in
Its “Record Run'
(Special to the Herald-World)
Hollywood! June 10.— The pict.
esque language of both stage and und ■
world has been brought into the vocabulv
of the public by motion pictures, fictit
and the radio. But there is in Am ■
ica today another “slanguage,” the railrcl
man’s lingo, seldom heard outside t:
roundhouse of the train dispatcher’s offi .
James A. Creelman, playwright ai
scenarist, studied this jargon while writi ;
Radio Pictures’ railroad drama, “The R<-
ord Run,” with Louis Wolheim, Jean /•
thur and Robert Armstrong.
“Although accuracy is the railroad ma;:
god and constant guard is kept against a
confusion which might endanger passe
gers or property, the railroad man h;j
found more room for colorful slang in 1;
daily talk than any other class of worke:
Creelman said.
The railroad hobo who drifts from o
division to another is the coiner and ci
rier of the greater part of this language
the rails. Here are some of the words:,
A “snake” is a switchman; an engineer is an “ea
eye,” and his locomotive is a “hog,” a “kettle” 01
“teapot.” “The brains” or the “Big O” is the Ci
ductor’s nickname. A brakeman is a “roughneck,’
“stinger” or a “ground.” Firemen are “tallowpot
and a “dinger” is down on the company payrolls
a yardmaster. Railway policemen are called “cim
dicks.”
To a railroad man the tracks are “ribbons,” a tr;
which has the right of way has “got the rails,” a
when he gets fired he would say the “whiskers,”
executives, have “pulled his pin.” _ A loafer is
“moocher” or a “wobbly” to a railroad man; I
“rip track” is to engines the repair shop and to in:
the hospital.
And stops, or endings such as this, are occasion
by “the red being against you.”
Following a month on location in Ari-
zona, “The Last of the Duanes” unit has
returned to Hollywood. George O’Brien
is featured in this Zane Grey story, which
Al Werker is directing for Fox. Lucille
Brown, Walter McGrail, Myrna Loy,
James Bradbury, Jr., Lloyd Ingraham, Nat
Pendleton, Michell Lewis, Duke Lee and
Willard Robertson are in the cast.
Buck Jones in Harte Story
Bret Harte’s “Tennessee’s Pardner” will
be the next for Buck Jones in a series of
eight. Location scouts are now lining up
the authentic spots which the author de-
scribed in his novels of early California
life.
Wallace Returns
Richard Wallace, recently returned from
four months’ tour of the world, doubts if
there is any one city that excites such
universal curiosity as Hollywood. Says he:
“It is amazing how this community has
stimulated the imagination of the world.
I knew, of course, that Hollywood is well
publicized. I had no conception that
nearly everyone seems to have an ambition
to get to Hollywood some day, even if it
is only to see it.
“Pictures are responsible for the great-
est share of this feeling. They are popular
everywhere. The motion picture influence
is building up a tremendous stimulus to
American trade relations.”
HOLLYWOOD.
Sid Grauman’s office, prior to the opening
of “Hell’s Angels,” boasted a sign which read:
“ ‘Hell’s Angels’ is the greatest picture that
Grauman has never seen.”
Ben Lyon told me that three days after the
de luxe premiere of the show that Howard
Hughes got him out of bed with a ring on the
telephone and said in his Texan drawl: “Hello,
Ben, what, are, you, going, to, do, today?”
Ben: “Why I gotta work in a picture at
First National. What’s on your mind?”
Hughes: “Oh, gee, I’m, sorry, you, gotta,
work. I, wish, you, could, get, away, for, a,
half-day. I, want, you, to, make, some, scenes,
for, ‘Hell’s Angels.’ ”
Ben: “Say, Howard! Look here! I wish
you wouldn’t call me up in the middle of the
night to crack wise about that picture. You’re
not funny!”
Hughes: “Listen, Ben, I’m, not, joking. I
want, to, make, some scenes, over, where, you,
say, damn, and hell, and God, and, everything ,
because, the Code, of Ethics, won’t let, us, use,
that, kind, of, language.”
▲
Dave Epstein’s office is closed on Saturday
afternoons, which merely means that he re-
fuses to answer the telephone after 1 o’clock.
He works until 6 p. m. and won’t be dis-
turbed.
DOUGLAS HODGES.
Daylight Saving Time Is
Damage to Coast Houses
Franklin Hits Sponsor
( Special to the Herald-World)
HOLLYWOOD, June 10.— Theatre me
in this locality are forming to combat tl
effort to legislate daylight saving tim
which will be brought up for discussic
again this year. A letter from Harold 1
Franklin to the Herald- World, in part, is ;
follows :
“The motion picture industry faces di
astrous results should daylight saving 1
adopted. Yet, in spite of the fact that
bodes so ill for the industry which is sue
an important part of California the spoi
sors of daylight saving ignore the damag
it may do completely.”
Carl Laemmle Returns to
Universal City from N. Y
(Special to the Herald-World )
UNIVERSAL CITY, CAL., June 10.-
Carl Laemmle has returned to Univers:
City after a New York visit of about fiv
weeks, during which time he attended th
Universal convention and the premiere c
“All Quiet on the Western Front.” H
was accompanied by his secretary, Jac
Ross.
Jine 14, 1930
EXHIBITORS HERALD-WORLD
III
definite Decision by
Fox to Star 09Brien
In Western Series
(Special to the Hsrald-Wcrld)
(HOLLYWOOD, June 10.— Fox has
k ihde a definite decision to make a regular
; d continued series of outdoor pictures,
' th George O’Brien as the star. O’Brien
at present working on “Last of the
uanes’’ and will start “Fair Warning’’
on.
isiting Journalists
From Europe Honored
At Dinner by Academy
(Special to the Herald-World)
LOS ANGELES, June 10. — The delegation
I distinguished European continental jour-
ifists visiting Los Angeles as guests of the
arnegie Foundation on a good-will tour of
merica, will be tendered a banquet tonight
yr the Academy of Motion Picture Arts and
jciences on behalf of the motion picture pro-
uction industry, the Los Angeles publishers
nd the Los Angeles chamber of commerce,
'he banquet will be in the Ball Room of the
liltmore Hotel.
The occasion is similar to that of November
, 1928, when the Academy banquetted visiting
Iritish journalists. The present affair will be
n the form of a dinner dance, to be followed
Ly speaking, the purpose being to bring the
dsitors into friendly contact with motion pic-
ure people. There will be no formal speakers’
able.
Sennett to Work During
Summer to Complete His
Schedule for 1929-30
(Special to the Herald-World)
NEW YORK, June 10. — Mack Sennett plans
to work through the summer on the remainder
of his 1929-30 program, which so far has been
right up to schedule.
With “Campus Crushes,” a comedy on flam-
ing youth, featuring Andy Clyde, Marjorie
Beebe and Nick Stuart, to be released June
15, and “The Chumps,” based on the Ronald
Millar Liberty magazine short story, “Sweet
and Lowdown,” and featuring Marjorie Beebe,
Andy Clyde and Franklin Pangborn, just com-
pleted, Sennett will make four more comedies
to complete his initial series of thirty talking
comedies.
Riecher Has Completed
MGM’s “ Monsieur Le Fox ”
(Special to the Herald-World)
CULVER CITY, CAL., June 10— Frank
Reicher, one of the foremost stage directors
of New York, and the producer of some of
its successes, and who is now under con-
tract to Metro-Goldwyn-Mayer, has just
completed “Monsieur Le Fox,” which was
made in five languages simultaneously.
Daughter of Tom Mix
Elopes; Marries Actor
(Special to the Herald-World)
HOLLYWOOD, June 10.— Despite the
efforts of her father, Tom Mix, to prevent
her elopement, Ruth Vane Mix slipped out
of Hollywood yesterday with Douglas Gil-
more, actor, to Yuma, Ariz., where they
were married.
Reed on New Operetta
(Special to the Herald-World)
HOLLYWOOD, June 10.— Luther -Reed
starts the adaptation of “Babes in Toy-
land” for Radio this week. He will direct
the film, which is to start late this summer.
ON A LOT
OF THE LOTS
HOLLYWOOD—
Many of the picture folk are taking to
reading the four or five books recently
published on the subject of Television.
Some are even taking night courses at the
University of California.
A
Leigh Jason has started production on
his third of the series of two-reel “Human-
ettes” for R K O release. He is after “big”
names and hopes to have Bert Wheeler
and Robert Woolsey in a forthcoming
featurette.
A
J. Walter Ruben is adapting and writing
the dialog for “Bunker Bean” for R K O.
No director has been selected.
A
Rehearsing before shooting is getting to
be more popular with studio directors and
officials. Five days’ rehearsals means as
many and sometimes more days saved in
the shooting schedule. Lowell Sherman
proved this when he directed “Lawful Lar-
ceny.” He rehearsed for six days, and the
final day of shooting found the company
four days ahead of schedule. Sherman
also played a lead in the picture.
A
Victor Fleming will direct “Renegade,”
contrary to the report that he might not
do it.
A
“Hell’s Angels” boasts a $54,000 gross
for the first week. This includes, of course,
the first night’s “take” at $11 per head.
Sid Grauman and Howard Hughes paid
West Coast Theatres $11,000 for the free
list seats given away for the opening night.
Kalmar and Ruby Signed
By Radio to Compose for
Amos ’n’ Andy Production
(Special to the Herald-World)
NEW YORK, June 10. — Bert Kalmar and
Harry Ruby, youthful song writers, have been
Harry Ruby Bert Kalmar
signed by Radio Pictures to write the book,
lyrics and music for the Amos ’n’ Andy mu-
sical production. The picture is as yet untitled.
Engaged to Director
(Special to the Herald-World j
HOLLYWOOD, June 10. — Kathryn Craw-
ford and Wesley Ruggles, actress and direc-
tor, respectively, have announced their engage-
ment, confirming a suspicion which was in the
air last fall.
Noy in WBfs “Old English"
(Special to the Herald-World)
HOLLYWOOD, June 10.— Wilfred Noy
has completed his role in "Old English”
for Warners. George Arliss is starred.
Heat in East Gives
Paramount Units
Chance on Location
By HARRY TUGEND
NEW YORK, June 10. — The hot weather
has not slowed things up a bit in the East-
ern Studios of Paramount and Warner
Brothers. Production is still at its peak
and will remain there for some time.
Two of the Paramount units have taken
advantage of the warm outdoors and are
on location. Victor Schertzinger has moved
his “Heads Up” company out to the Port
Washington Yacht Club on Manhasset Bay
and is using a trim yacht as the base of
activity. Schertzinger has written two new
songs which will be used by Buddy Rogers
and Helen Kane in this picture.
Golf Club Is Location
Jack Oakie and Ginger Rogers, stars in
the “Sap From Syracuse,” are doing their
stuff at the Sound View Golf Club at Great
Neck, L. I. Edward Sutherland is direct-
ing.
“Animal Crackers” will go on a night
schedule when these two companies return
to the studio.
Vitaphone continues to draw its material
from the best of Broadway’s current pro-
ductions. Outstanding among the shorts
just completed is a two-reeler called “The
Good Provider.” Walter Connely, now ap-
pearing in Jed Harris’s stage production of
“Uncle Vanya,” and Ferdinand Gottschalk
of the “Lost Sheep” company, share the
honors. They are supported by Madge
Evans and John Breidon. The sketch is
directed by Arthur Hurley and was written
by Elinore Stern.
Third Ripley Completed
Murray Roth has just finished directing-
the third of the successful “Believe It or
Not” series of Robert L. Ripley.
Mr. and Mrs. Jack Norworth received
such favorable notices in “The Nagger”
that they are continuing with “The Nagger
at Breakfast.”
Special Department for
Roadshowing “All Quiet ”
Is Formed by Universal
(Special to the Herald-World)
NEW YORK, June 10. — A special depart-
ment for the roadshowing of “All Quiet on
the Western Front” has been formed by Uni-
versal, under the direction of Henry Siegel,
former manager of the Colony theatre. This
department will handle engagements for the
picture outside of those connected with Shu-
bert houses.
Spence Sued; Weil Claims
Refusal to Deliver Script
(Special to the Herald-World)
HOLLYWOOD, June 10. — Ralph Spence,
writer, is being sued by Jesse Weil, pro-
ducer, for asserted non-delivery of a “Mul-
ligan and Garrity” script written by
Spence. Weil claims payment of $2500 for
the rights to the story. He is suing for
$50,000, and possible profits.
Mrs. Winter Principal
Speaker in MPPDA Tour
(Special to the Herald-World)
HOLLYWOOD, June 10. — Mrs. Thomas
G. Winter, associate director of public re-
lations for MPPDA, is making a lecture
tour of the principal states. Her main ad-
dress will be “The Motion Picture and the
Public.”
112
EXHIBITORS HERALD-WORLD
I
June 14, 19*
w
THE SHORT FEATURE
11,207 Playdates More Than
Normal Are Set for Varieties
More than eleven thousand playdates over and above the normal business of
the month was the record set up for Vitaphone Varieties in the playdate contest
in connection with Sam E. Morris Month. That’s the mark— 11,207, to be exact
—announced by Paul J. Swift, general sales manager of Vitaphone Distributing
Corporation. Fred Wilson of First National's Detroit exchange, won the contest
and second place went to the same office.
“The success achieved was beyond ex-
pectations, ’ said Swift. “The goal set in
the playdate drive was 10,000 additional
playdates for May. The fact that the sales-
men exceeded the quota by so large a num-
ber is an indication of their enthusiasm for
the product they had to sell as well as of
their loyalty to Mr. Morris.”
Behind Wilson of Detroit, winner of the
contest, came T. E. Ealand, Vitaphone
salesman of the Detroit office in second
place, with L. A. Samuelson of the Seattle
Vitaphone exchange third. H. Walsh of
Warner Brothers’ St. Louis branch was
fourth and R. L. McCoy, Vitaphone, Dallas,
fifth.
In the Vitaphone Varieties sales contest
for Sam E. Morris Month, the results were
in keeping with those of the playdate con-
test. It is the greatest selling achievement
in the history of Vitaphone Varieties.
The winner of the sales drive was Wil-
liam Kahl, Warner Brothers salesman of
the Chicago branch. He was closely fol-
lowed by R. L. McCoy, Vitaphone sales-
man in Dallas. Third place was won by
A. J. Newman of the Albany Vitaphone of-
fice, Joseph Schaeffer of the New York
Vitaphone branch was fourth, and E. G.
Hunke, First National salesman in Mil-
waukee fifth. The only men eligible to par-
ticipate in the contest were Vitaphone,
Warner Brothers and First National
salesmen.
T wo More Newspapers,
Denver and Portland,
Join Universal News
The Denver Post and the Portland Journal
are the most recent additions to the Uni-
versal newsreel alliance. This makes a
total of 65 newspapers in various key cities
of the United States and Canada.
Two Pathe-V an Beuren
Shorts on Broadway
Two Pathe-Van Beuren shorts are cur-
rent on Broadway, being “Noah Knew His
Ark,” an Aesop Sound Fable at the New
York Strand, and “The Trumpeter,” a song
sketch, is at the Globe.
Harry Delf Will Direct
Columbia Short Subjects
^ Harry Delf will direct short features for
Columbia in the coming season, starting
probably with the “Specialties,” a series of 26
single reel novelties.
Newspictures
PARAMOUNT NEWS NO. 87. — -Heroes of three wai
march again in Memorial Day tribute to nation
gallant sons — Paramount News cameraman speec
up doings in big towns in snappy snapshots tour-
Germany’s future sea captains learn rudiments c
seamanship on drydocked vessel at Hamburg-
Europe’s leading scientists decide after investigatio
at Pisa, Italy, that famous leaning tower will stan
for many more centuries — Mamas’ darlings strc
their gay chariots in gala parade at San Jose, Cal.
PATHE NEWS NO. 48. — Graf Zeppelin links Amei
icas to Europe on 12,000-mile flight from German
via Brazil to Lakehurst, N. J., before final trans
Atlantic hop to Seville and Friedrichshafen — Army’
latest defense weapon hurls shell nineteen miles-
Hoover praises vision and tolerance of Lincoln ii
address at Gettysburg — Lipton’s Shamrock V sweep
British sea in test race for America Cup — Thirteet
hundred boys and girls stage gymnastic drill a
school sessions end for summer at Primrose, Pa.—
Billy Arnold, 23 years old, flashes around trad
100 miles an hour to win Indianapolis race.
PATHE SOUND NEWS NO. 48— Youthful Bill;
Arnold of Chicago leads 38 starters across finis!
line in Indianapolis auto classic — Rufus Dawes
brother of Ambassador Dawes, breaks ground fo
1933 World’s Fair in Chicago by scooping up the
earth with a steam shovel — Hoover, on hallowec
spot in Gettysburg where Lincoln stood, deads fo i
tolerance and moderation to bring nation to ful
destiny-
KINOGRAMS NO. 5611— Cadets of U. S. Military
Academy’s rough riding class hold final competitior
—Japanese boys go baseball mad, with fifty team*
in Yokohama alone — Model of 1933 World’s Fair ir
Chicago is shown to foreign committees — Classes
flourish in nationwide movement in Germany tc
promote health of women-
UNIVERSAL NEWSPAPER NEWSREEL NO. 45—
Billy Arnold wins 500-mile Indianapolis Speedway
classic — Fading line of Civil War veterans marches
in Memorial parade — Son of Crown Prince of
Sweden rides as knight of old in college fete at
Upsala-
HEARST METROTONE NEWS NO. 272.—' Thou-
sands of Norwegian people hail King Haakon as
Oslo celebrates nation’s Independence Day — Fred A.
Britten, head of house navy committee, gives his
views of proposed naval treaty-
UNIVERSAL NEWSPAPER NEWSREEL NO. 44—
King Gustav of Sweden opens fair at Stockholm
as first public act since death of queen — Police seek
society victims in $1,300,000 gem loot roundup in
New York — Laura Ingalls, girl pilot, stays in air
doing loops 980 times for new world record at
dedication of Hatbox Field at Muskogee, Okla—
Governor Ritchie attends military field mass at
Baltimore — New York public school starts jaywalk-
ing class-
e constructed and well appointed is the new Metro-Goldwyn-Maye r exchange building at Kansas City,
le use of a single floor in the building plun, all departments are well l ighted, and this is confirmed by the
Hensler is the enterprising manager of the exchange.
The exterior view shows that by
view of the general office. F. C.
June 14, 1930
EXHIBITORS HERALD-WORLD
113
W
SOUND PICTURES
F. H. RICHARDSON on PROJECTION
missible to use batteries for sound amplification immediately after charging.
PROPORTIONAL APERTURE FOR NON-SOUND TRACK FILMS
PROTECTIONISTS are no different
from other humans in that they can and
do not infrequently accumu ate wrong
ideas which, if followed out, will do more
or less harm. This usually is the result
of failure to study all phases of the matter
closely and to consider all possible results
if their idea be put into operation.
Recently a projectionist in a Midwest
city wrote a projector manufacturer a let
ter which was answered by an official of
the company. Inasmuch as several have
written concerning the same thing, a
since the adoption of such an idea would
inevitably bring about harmful results, the
matter was brought to my attention by t
manufacturer, from whom I obtained a copy
of the reply sent the projectionist. Here it
“We have your letter with regard to the
proportional aperture for sound on disc and
silent prints, and we have not replied earlier
because we have been giving this matter
very serious consideration. Before going
further with this matter we should like to
give you our reaction with regard to it.
“There are three apertures which have
been standardized by the Society of Motion
Picture Engineers for specific purposes.
These three apertures are:
,906x.6795 in.
,800x.6795 in. .
,800x.607 in.
“The first of these apertures is for silent
film or sound-on-disc film. The second is
what is called the standard sound-film aper-
ture and is merely reduced in width to
eliminate the sound track from the screen
and conform to the picture size on the film.
The third is a proportional aperture having
the same width as the second aperture,
thereby cutting off the sound track from
the screen, but is reduced slightly in height
in order to make it of the same proportions
as are the standard silent or sound-on-disc
film apertures.
“The standard practice in film studios
when photographing sets for silent or
sound-on-disc prints, is to include all of the
action within a frame line determined by
the standard aperture — .906x.6795. The
standard practice for sound-on-film nega-
tives is to include within an area which
would be covered by the proportional aper-
ture— ,800x.607— all the action necessary for
the proper portrayal of the story. It there-
fore follows that by the introduction of the
proportional aperture for sound-on-film prints
no action in the picture is eliminated by
the aperture plate, or if some slight error
were made in photographing, all that would
be necessary would be to frame the picture
in the gate so that the bottom frame line is
even with the bottom of the aperture in
the projector. This eliminates the possibility
of cutting off the tops of heads in closeups.
“If the proportional aperture were used in
connection with silent or sound-on-disc
prints, a very serious condition would exist,
because the action photographed takes place
over the entire standard aperture frame—
906x.6795, and the proportional aperture
being only ,800x.607, it follows, therefore,
that a great deal of the action in the mm
would not be projected to the screen and
would be lost to the audience. It must be
remembered that a great deal of action
takes place at, or near, the edge of the
frame line, which is necessary in many
cases to the proper understanding of the
picture and we, therefore, suggest that be-
fore making a change such as you refer to,
you give serious consideration to the matters
discussed herein.
A
“If you decide that you must have such
an aperture as you request, we shall, of
course, provide it, but we do not think it
is a good idea to ignore the standards set
up for the proper operation of equipment
and possibly ruin the presentation of film
on which has been expended in many cases
hundreds of thousands of dollars. Modern
projection equipment is so designed that
the necessary enlargement of the propor-
tional aperture to standard size on the
screen may be brought about by the quick
changing of lenses, and we feel that this
is the only and proper solution of this
particular problem.”
I agree most heartily with everything set
forth hy the writer of the foregoing letter.
Of course, if a sufficient number of theatre
managers or projectionists, or both, demand
certain things, the equipment manufacturer
is, to all intents and purposes, compelled to
supply that demand. If he refuses to ac-
cede to such demands, regardless of the
reasonableness of them, or even if the
manufacturer knows that compliance with
the demands will work harm, he very well
knows such refusal will very often give
offense and lose him a customer.
The most, then, that a manufacturer, con-
fronted with demands for such harmful
equipment, can do, is to point out as ip
lomatically as possible the reasons why the
equipment desired will be unsatisfactory,
and this is precisely what the writer of the
letter I have quoted has done. However,
in event a customer still demands the goods,
there is nothing left but to supply it, or
else take the chance of losing perhaps a
valuable customer. .
I, however, am not confronted with any
such condition, hence may go much further
and talk in plain language in matters of
this sort. . t
The use of a proportional aperture to
project silent pictures would be nothing less
than an outrage against the producer, whose
productions would be more or less dam-
aged, and against the theatre audiences,
which would be deprived of parts of the
play, in many instances parts necessary to
the carrying out of the story.
As has been pointed out in the letter, by
using the proportional aperture the projec-
tionist, merely to save himself the small
trouble of changing apertures, would cut
off a lot from one side of the frame, to say
nothing of some from the top and bottom
of it. And, of course, at least insofar as
has to do with the end cutting, this elimi-
nates action.
But this is not the sum of the fault, for
in using the proportional aperture the di-
mensions of the frame are, of course, re-
duced. Hence it is necessary to increase
its magnification in order that it may fill
the allotted screen space.
Any increase in magnification is bad. It
not only increases the visibility of all pho-
tographic defects, but also it operates to
increase that curse of the screen image,
“graininess.”
With these facts in view, gentlemen —
and they are very real facts — it is nothing
less than a projection crime to employ a
proportional aperture for the projection of
silent and sound-on-disc pictures.
GETTING READY FOR THAT TRIP
UP to this time the following locals have
invited me to stop over and address
them on my tour this summer:
New Haven, Providence, Springfield,
Mass., Hartford, Conn., Utica, Buffalo,
Rochester, N. Y. (probably), Hamilton,
Ont., Toronto, Erie, Pa., Cleveland, Colum-
bus, O., Dayton, Terre Haute, Milwaukee,
Oskosh, Wis., Minneapolis, St. Paul, Du-
luth, Winnipeg (not definitely settled yet),
Des Moines, Wichita, Colorado Springs,
Denver, Billings, Mont., Calgary, Alb., Ed-
monton, Alb., Seattle, Bellingham, Wash.,
Vancouver, B. C., Portland, San Francisco,
Fresno, Cal., San Diego, Cal., El Paso and
Houston, Tex.
Many of the invitations have come from
unions we visited last summer. Almost in
variably they have been very enthusiastic
invitations, too. Some of them were even
more than enthusiastic. Des Moines, which
we addressed last summer, said the visit
did far more good than its cost amounted
to, ‘‘hence the local is glad to have you
back again.” . . t
I am just now beginning to Se* rfP V~s
and acceptances from Texas of which the
( Continued on page 114, column 3)
114
EXHIBITORS HERALD-WORLD
As the first of the new portable talking picture projectors invented by Herman A. DeVry of
Chicago comes out of production at the QRS-DeVry factory. Miss Marie Kaluzik, represent-
ing the employes, presents DeVry ivith a model of the first talking picture projector built.
This new device is primarily for use in the home.
Latest of W. E. Installations
Increases U. S. Total to 4,064
Western Electric's worldwide installations now have passed the total of 5,800
with 4,064 of the equipments placed in theatres in the United States. Two in-
stallations have just been made in Palestine.
Latest installations in the United States in-
clude the following, all being both film and
disc :
[All these Installations both film and disci
Seating
Little Rock, Ark., Little Roxy 302
Memphis, Tenn., Capitol 619
Kilmarnock, Va., Fairfax 408
Crystal Springs, Miss., Palace 484
Columbia City, Ind., Columbia
Indiana Harbor, Ind., American 448
Lyndhurst, N. j., Lyndhurst 995
Chicago, 111., Kenwood 950
Phelps, Wis., Northern Lakes 359
Lordsburg, N. M., Palace 458
Liberal, Kans., New Plaza 602
Manayunk, Pa., Riviera 1,360
Keansburg, N. J., Casino 1,000
San Diego, Cal., Cabrillo 802
Norwalk, Cal., Norwalk..
Front Royal, Va., Murphy’s 742
Oak Bluffs, Mass., Island 594
Rangeley, Me., Pavilion 400
Paragould, Ark., Capitol
Lock Haven, Pa., Martin 783
Saugatuck, Mich., Big Pavilion 700
Melbourne, Fla., Van Croix
Seattle, Wash., Gala 509
Memphis, Tenn., Madison 600
Oskaloosa, la., Strand
Waurika, Okla., Empress 530
Colorado Springs, Colo.. Liberty 400
Los Angeles, Col., California 1,806
Saugerties, N. Y., Orpheum 722
Red Lodge, Mont., Iris 405
Ocean Beach, Cal., Strand 449
Modesto, Cal., Lyric
Hopewell, Va., Marcella 300
Independence, la., Grand 600
Coudersport, Pa., Coudersport 475
Brooklyn. N. Y., Normandy 1,679
Woodland, Cal., National 770
Baltimore, Md., Hartford 593
Cincinnati, Ohio. Dixie
Darby, Pa., Parker 2,020
Bridgeport. Ohio, Familv 184,
Atlantic City, N. J., Hippodrome _ '
New York, N. Y., Columbus 528
New Orleans. La. Ivy 1,032
Gallipolis. Ohio. Opera House
Athens. Ala., Ritz 1. 612
Colehrook, N H.. Halcyon
Louisville, Miss., Louisville 580
Greenfield, Ohio, Lyric
Tulsa, Okla., Strand
Jersey City, N. J., Orpheum
Atlantic City, N. J., Music Hall
Woodsville, N. H., Opera House.
Farrell, Pa., Capitol
Vero Beach, Cal., Vero 877
Chicago, 111., Ideal 688
Newark, N. J., Mayfair
York, S. C., Carolina
El Paso, Tex., Crawford 759
Bedford, la., Rialto 495
Hollywood, Cal., Pantages Hollywood.
Los Angeles, Cal., Arlington _
Los Angeles, Cal., Victoria
Long Beach, Cal., Capitol
San Francisco, Cal., Amazon
Seattle, Wash., Uptown
No. Tonawanda, N. Y., Riviera
Jennings, La., Strand
Winona, Miss., Dixie 485
Heber, Utah, Ideal 434
Gardnersville, Nev., Nevada 456
Reno, Nev., Reno 350
Phoenix, Ariz., Strand 791
Long Beach, Cal., Laughlin 801
Martinsville, Va., Roxy — 500
Welch, W. Va., Temple 470
Lexington, Miss., Lexington 394
Rochester, N. Y., Cameo 1,270
Pleasanton, Tex., Pleastex 340
Norwood, Mass., Norwood 1,195
Navasota, Tex., New Millers _ 642
Healdsburg, Cal., Plaza 909
Cascade, Idaho, Cascade 288
AAA
Detroit, Mich., Irving 1,232
Detroit, Mich., Embassy 266
Franklin, Va., Franklin 513
Los Angeles, Cal., Tivoli 821
Salt Lake City, Utah, State 697
Detroit, Mich., Colony.. 700
Circleville, O., Metropolitan 253
Hammels, N. Y., New 711
Key West, Fla., Strand _ 794
Miami, Fla., Tivoli 947
Lock Haven, Pa., Roxy....... 684
San Francisco, Cal., Erlanger’s Columbia
Provo, Utah, Strand 324
Lindsay, Okla., Ritz 456
St. Paul, Minn., Lyceum 1,499
Toledo, Ohio. Overland 395
Hillside, N. J., Mayfair...- 1,240
Oak Grove. La., Fiske 392
Mullens. W. Va.. Wyoming 563
Mars Hill, Me., Hussey’s 661
June 14, 1930
New Smyrna, Fla., Victoria 553
Evanston, 111., New Evanston..— 895
Toledo, Ohio, Eastwood 807
Toledo, Ohio, Savoy - 760
Blacksburg, Va., New Lyric 850
New York, N. Y., New Benenson — - 1,304
Chicago, 111., Bryn Mawr 790
Los Angeles, Cal., Georgia — 682
New Brighton, S. I., New Plaza — 576
Easton, Pa., Seville 1,758
Baltimore, Md., Lord Baltimore..— 855
AAA
Snyder, Tex., Palace - 562
Philadelphia, Pa., Venice 630
Salem, Mass., Paramount 2,192
Pleasant Ridge, O., Monle Vista 774
Cincinnati, O., Hollywood 754
Indianapolis, Ind., Walker 1,206
Minneapolis, Minn., Palace 1,879
Cleveland, O., Memphis 613
Hannibal, Mo., Star 858
Hutchinson, Kan., De Luxe 568
Deming, N. Mex., Princess 397
St. Charles, Minn., Empress 298
Philadelphia, Pa., Dreamland 850
New Brighton, Pa., New Brighton 475
East Moline, 111., Majestic 689
Washington, D. C., Stanton 366
New Orleans, La., Crescent...: 1,400
Pittsburgh, Pa., Triangle 990
Elizabeth, N. J., State.—. - 1,361
Greenwood, S. C., Pastime 550
Mangum, Okla., Temple 824
Birmingham, Ala., Royal 400
Mingo Junction, O., Ideal 236
Birmingham, Ala., Capitol 330
Jackson, Mich., Michigan — 1,753
New York, N. Y., Warner’s Hollywood 1,608
Crescent City, Cal., Endert 625
Nelsonville, O., Majestic 294
New Albany, Ind., Indiana - 786
Whitestone, N. Y., Rialto 576
Brooklyn, N. Y., Sheridan 556
Tecumseh, Okla., Palace 323
La Crosse, Kan., Paramount 412
San Francisco, Cal., Palmer 521
Oakland, Cal., Plaza 847
Carnegie, Okla., Liberty 468
La Grange, Ga., Golden No. 2 681
Chattanooga, Tenn., Cameo 511
Columbus, O., Garden 681
St. Helena, Ore., Columbia 661
Bolivar, N. Y., Dreamland 272
Cumberland, Ky., Cumberland 285
Clinton, Ind., Columbia 490
Louisville, Ky., Rex 672
Louisville, Ky., Hilltop 504
Norfolk, Va., Rex..._ 380
Colorado Springs, Colo., Tompkins 812
Iowa Falls, la., Metropolitan 690
Stoughton. Mass., State 963
Madisonville, Ky., New Kentucky - 639
Snyder, Okla., Rays 400
Norphlet, Ark., Strand - 363
East Hammond, Ind., Maywood 829
Carroll, la., Earle 638
Ogden, Utah, Lyceum 550
Windsor Locks, Conn., Rialto 600
Grand Rapids, Mich., Our 709
Baltimore, Md., Little 274
Richardson Is Getting
Ready for That Trip
( Continued from preceding page )
Houston local was first. Also, one Florida
union has asked what it would cost to come
down there.
I have arranged to have motion pictures
taken which will show you many of the
finer processes of projector manufacture.
It will, I believe, be very interesting to you.
You will see, for example, in motion just
how an intermittent sprocket is made and
how it is tested for accuracy down to one
twenty-thousandths of an inch. You will
see great high-speed grinders grinding the
shafts, and so on. The pictures will be
taken especially for showing on this trip —
will be taken right in the factory, too. It
won’t be a “set up” but the real thing.
I also have hopes of getting William
Hays to address you briefly, but I haven’t
been able to get that detail settled yet,
since Hays is out in California and won’t
be back for some days. If he consents, and
I think he will, it will be live-wire stuff,
for William Hays certainly knows how to
handle words.
Yes, gentlemen, this is going to be quite
some considerable series of meetings, the
way things stack up now.
I now have the reel of wide film that I
shall have along for your examination. Gosh !
Forty pounds (about) to lug around!
The itinerary for the trip is now all laid
out up to and including Terre Haute, Ind.
By the time you read this, all locals that far
will have letters notifying them of the exact
date of my arrival.
June 14, 1930
EXHIBITORS HERALD-WORLD
115
Sportlight Crashes
Newspapers with
Reviews in Sports
Sports subjects are crashing the newspapers
around the country these days, with the close
hookups available with the sports departments
of the papers on outstanding players in the
various branches of athletics. Pathe is mak-
ing some excellent tieups, for example, on the
Grantland Rice Sportlight produced by Jack
Eaton for Van Buren.
The new $3,000,000 Fox theatre in Atlanta,
Georgia, gave “A Feline Fighter” a heavy play
in the marquise electrics, and Ed Danforth de-
voted his entire “Mawnin’ ” column on the
sports page of the Atlanta Constitution to a
review.
Grantland Rice has signed with the Bell
Syndicate for his daily column with the New
York Sun as the outlet in the metropolis. Rice
also writes for Colliers and is heard every
Wednesday in a sports talk on the Coco-Cola
Hour on the NBC national hookup. Sixty
papers carry the Rice column.
Out in Detroit recently the Free Press,
which features the Grantland Rice Sportlight
column, ran a house ad three columns by
eight inches devoted to the Sportlight then
playing the Paramount theatre, spotting the
Sportlight over the feature.
In Los Angeles, where the Express runs
the syndicated column, Allen Warshauer, ad-
vertising and publicity representative for the
local Publix houses, tied up the run of “Bow
and Arrows” at the United Artists theatre
with the column. He also broke into nearly
every Los Angeles paper on this reel. He also
arranged a special “Archery Night.”
In Binghamton, New York, the paper runs
a special column review story on each subject
played in A1 Lamb’s “Spinning the Sports Top”
column.
In Denver, the manager of the Aladdin the-
atre cultivated the acquaintance of the sports
editor of the Denver Post and interested him
in viewing the Grantland Rice Sportlight
shown at the theatre.
On account of the success of “A Feline
Fighter,” when playing the entire R K O
Greater New York Circuit, a special trailer an-
nouncing this Pathe short subject was pro-
vided for the R K O theatres to be run for
one solid week. In addition, all. theatres were
provided with 11x14 enlargements of stills and
some novel lobby displays were made.
Mailer Adopts DeF orest
For Ohio-Indiana Chain
The eleven houses of the Peter Mailer
chain in Indiana and Ohio have adopted De-
Forest equipment. In Ohio are the Royal
at Lima and Princess at Springfield, in In-
diana the Transfer, State, Broadway, Riley,
Rialto and Majestic at Fort Wayne, the Hines
at Portland, and the Grand and the Princess
at Bluffton.
Song Contest Popular
George B. L. Braun, a music merchant and
composer of San Francisco, Cal., did his bit
for Music Week by offering a baby upright
piano to any one writing appropriate and
acceptable words to his melody, “Springtime
Every Day for Me.” This composition was
played during Music Week at the Orpheum
theatre by Organist “Happy” Buss McClelland
and was heard by hundreds who evidently
felt they had lyrics that would make a hit,
judging by the number of songs submitted.
More Sound in Alaska
The Bayview theatre in Klawack, Alaska,
is being wired with RCA Photophone.
Better Sound Reproduction
Display given plaque aivurd in “The Daily Times ” Wilson, N. C.
J. NOBLE ARNOLD, Wilson theatre, Wilson, N. C.:
“I have never had anything to cause as much comment and talk as this
plaque, and I wish to express my appreciation to you for it. I am sure it will
do us a world of good.”
O. A. KAFER, Masonic theatre, New Bern, N. C.:
“We wish to sincerely thank you and your very able staff for this very kind
consideration. The Masonic lodge here, which owns and operates this the-
atre, also requested us to convey their thanks to you for this high mark of
honor which you have bestowed upon the Masonic theatre.
“Also, we wish to compliment your office for the very excellent trade journal
you are sending.”
116
EXHIBITORS HERALD-WORLD
June 14, 1930
Chandeliers, a fireplace, mirrored doors and a satin covered chaise lounge are among the tasteful appointments of the projection room of
Electrical Research produced at the home office in New York.
Fireplace and Lounge Present
Style to Erpi Projection Room
The word deluxe is one that probably is used more often in the motion picture
business than in any other industry, and possibly often abused. However, if the
word ever had a meaning at all, then it should be applied to the projection room
of Electrical Research Products, Inc., on the twenty-sixth floor of the Fisk build-
ing in New York.
Chandeliers supplant frosted incandes-
cents, a fireplace and mirrored doors give
a distinct homely feeling never made pos-
sible by cold, bare walls, while instead of
rows of wood seats there are plush and
tapestried chairs and lounges.
Eighteenth Century Home
The entire designing and construction of
the room is intended to create an entirely
different atmosphere from the usual pro-
jection room to give the average spectator
the impression of seeing and hearing talk-
ing pictures right in his own home.
The review room has been planned and
appointed in the style of a drawing room of
an 18th Century Southern home. The room
is about 50 feet long and half as wide.
Instead of the customary rows of seats
there are individual chairs, a fireplace, a
satin covered chaise lounge and a beautiful
secretary. In the back of the room are
this unusual projection room design and
Charles H. Higgins, New York architect,
drew up the plans.
Marshall Constructing Corporation, con-
tractors for the Fisk building, did the
actual work with the aid of S. K. Wolf,
head of Erpi’s acoustic department, who
gave advice on acoustical matters. H. R.
Cornish was in charge of general construc-
tion supervision.
Looking past the mirrored doors to the
front of the room one sees the porous mov-
ing picture screen artistically blended with
the white walls.
Many Novel Features
R. E. Anderson, treasurer of Electrical
Research Products, conceived the idea of
rows of books in built-in book cases.
Furnishing was bought from Erskine-
Danforth Corporation and Schoeller and
Richter of Devine Electric Corporation
took care of the woodwork and lighting.
Features of the equipment include a
microphone, attachments for the hard of
hearing, a three-color lighting system op-
erating from a dimmer control, an auto-
matic curtain control and an automatic de-
vice permitting the starting of the system
from any one of the four projection
machines.
Portraits of Stars Play
Part in Phonograph Tieup
Portraits of Bessie Love and Charles King
played a large part in a tieup made by R. S.
Gillmore, manager of the Fox theatre in San
Francisco, for M G M’s “Chasing Rainbows.”
The firm of Schwabacher, Fry & Co., in-
stalled a window display of Brunswick
records with stills from the picture, and the
theatre advertised in the newspapers and over
the radio that photos of the stars would be
given purchasers of the records.
There was also a “Rainbow Dance” num-
ber in the ballroom program of the St. Francis
hotel, with multicolored spotlights playing
upon the dancers and a hundred balloons
released.
Recorded Radio Programs
Given to Business Leaders
Demonstrations of the use of recorded
broadcast programs for business have been
given in Chicago and Detroit by Sound Stu-
dios of New York, Inc., and a similar show-
ing is planned in New York, with W. E.
Harkness of Erpi cooperating.
MOVIE-PHONE
First in the low priced field and still serving. Buy equipment that is
backed by experience and reputation.
SOUND ON FILM *625^
WITH ALL ACCESSORIES
COMPLETE DISC *625m
WITH ALL ACCESSORIES
BOTH FOR ’1250M
Over 1100 disc and sound-on-film installations
in the field assures you dependable service and
cooperation at all times. Dealers territory open.
Write for descriptive circulars.
MOVIE-PHONE CORP.
724 South Wabash Avenue Chicago, 111.
June 14, 1930
EXHIBITORS HERALD-WORLD
117
Theatre Pitches In
On Radio Week and
Patronage Goes Up
When 9,000 persons want three radios,
what are you going to do about it? That
was the problem put up to the management
of Lachman Bros., a house furnishing con-
cern in the Mission District of San Fran-
cisco, Cal., when three Spartan radios were
offered as prizes in a Spartan Radio Week.
The furniture and radio people appealed
to the management of El Capitan theatre
for assistance. The event was heralded by
double-truck newspaper advertisements, a
complete Sparton display in the lobby of
the El Capitan and a display in the win-
dows of Lachman Bros., in which the thea-
tre was tied in.
The affair reached a lively climax when
Jay Brower, master of ceremonies at the
El Capitan, named the winners. The re-
tail concern sold a lot of radios, the thea-
tre got some added patronage, and three
individuals won Sparton receiving sets.
Storm Hurls Equipment
To Floor of Liner but
Show Is Good as Ever
Unstinted praise for the Photophone porta-
ble sound apparatus was voiced in The Cir-
cumnavigator, tab-sized newspaper published
aboard the Columbus of North German Lloyd,
and drew this comment from James A. Fitz-
Patrick, who supervised the program on the
Columbus’ world tour.
“I thought for a time we would have no
sound pictures,” said FitzPatrick.. “One eve-
ning just after dinner we set up the portable
apparatus. While I was temporarily absent
from the dining room in which the pictures
were to be presented, a storm blew up with
unusual abruptness. A monster wave shook
the vessel from stem to stern. On my return
to the dining room I found both projection
machines had been dislodged from their stand-
ards and lying on the floor. Fearing the worst,
realizing the delicate mechanism of the
apparatus, I explained our predicament to the
audience that had assembled. We replaced
the machines on the standards, plugged in our
lines and, to my great surprise, gave a per-
formance without a single flaw. The ma-
chines worked perfectly at all subsequent
shows.”
FitzPatrick said about a dozen men and
women affected with deafness would occupy
the front seats near the loudspeaker, remove
their various types of hearing equipment and
enjoy the sound pictures as well as any others.
Many of the tourists heard sound pictures for
the first time on the cruise.
Sound Studios Engages
Cotterill in Sales Staff
Norton Cotterill is a new acquisition of
Sound Studios of New York, Inc., going to
this concern from General Motors Acceptance
Corporation. Cotterill was at one time as-
sistant market analyst for Frigidaire. With
General Motors Acceptance Corporation he
was interested in the field of domestic credit,
dealer contact and exposition work, and also
was in the foreign department and on the
business promotion staff. Cotterill takes a
sales position with Sound Studios.
Sennett Signs Martin
Mack Sennett has signed A1 Martin, well
known comedy title writer. Martin has
made quite a reputation for himself as a
constructor of comedy dialog. He will as-
sist John Waldron, Harry McCoy and Phil
Whitman in the preparation of the Educa-
tional-Mack Sennett laughmakers.
Syncrodisk Junior
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attached to
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The Swedes
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from Sweden.
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90% vote the other way;
For the Talkies? — YEA! ! !
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Saturday and Sunday movie halls; for churches, lodges, clubs,
schools —
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118
EXHIBITORS HERALD-WORLD
June 14, 1930
MOTION PICTURE SOUND RECORDING
By Western Electric Method
DR. DONALD MACKENZIE*
[Concluded from last issue]
The limits of permissible modulation of
negative exposure when using the light valve
can be determined from observation of the
valve’s own behavior and from a study of the
H and D curve. Mechanically the valve
moves in exact proportion to the speech cur-
rents up to 90 per cent modulation. Photo-
graphically, with the lamp current adjusted to
give the proper density of the unmodulated
track, 90 per cent modulation can be used
without driving the negative exposure into the
under exposure regions. This modulation is
only 1 db below full modulation, and for the
occasional peaks which reach full modulation
for a few thousandths of a second, the dis-
tortion is not detectible.
Let us assume that we have so regulated the
recording that only for occasional peaks is
100 per cent modulation reached, and we have
so controlled developments that the product
of the positive and negative gammas is cor-
rect. It must be recognized that no amount
of care in control of development will insure
exact and unchanging value of gammas, either
for negative record or for release prints.
Some tolerances must be determined, fixing
extremes of variation in development within
which the sound quality is not noticeably
affected.
In the reproduction of the sound record,
four factors must be considered. These are:
(1) the contrast laid down by the light valve
and developed in the negative processing; (2)
the contrast of positive development; (3) the
optical conditions of reproduction ; and (4)
the electrical connection of the photocell to
the reproducing amplifier. The Electrical
Research Products, Inc., recommend that the
development be checked by sensitometer strips
measured in diffuse density. These are simply
control measurements of the developing proc-
ess. More detailed investigation shows that
♦Technical Service Engineer, Electrical Research
Products, Inc. Fourteenth paper of Technical Digest.
FIGURE 6
At the left is a micro photograph of two
frames from a recent picture, illustrating vari-
able density sound track. The enlargement is
to slightly over twice actual size. At the
right is another example of variable density
sound track.
if the product of positive and negative gam-
mas so determined equals unity, the sound
record is satisfactory.
If the ideally perfect development is de-
parted from by an amount which makes a dif-
ference of no more than 20 per cent from
unity as the product of the gammas, the re-
sulting sound will be free from any distortion
which can be detected. A departure of 20 per
cent from the ideal processing will result in
a harmonic, for every frequency, whose am-
plitude is 5 per cent of that of the funda-
mental. Experiments in telephone transmis-
sion have shown that distortion no greater
than this is indistinguishable from distortion-
less transmission.
A corresponding variation in development
of the picture would mean the difference be-
Territory
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tween satisfactory screen projection and very
harsh and dense prints on the one hand, or
very thin and flat prints on the other, and it
can be affirmed that the tolerance in the de-
velopment of the sound track is considerably
greater than that permissible for the picture.
The application of methods of sensitometric
control results in a greater uniformity in the
final product, with less wastage than when in-
spection during development, is relied on. In
this way the demands of the sound track have
led to improvement in picture quality and
worked a benefit instead of a hardship.
In Fig. 6 are shown enlargements of the
sound records obtained in variable density
recording.
Ur at UUIU -PRACTICES
[Concluding the article on Acoustic Analysis]
Prior to the selection of materials for
measurement a survey of set construction
practices in Hollywood studios was made. That
data in Table III is a partial tabulation from
a questionnaire answered by the following
twelve studios : Columbia, Educational, Fox,
Metro-Goldwyn-Mayer, Metropolitan, Para-
mount-Famous-Lasky, Pathe, RICO, Tec-Art,
Universal, Warner Brothers, Tiffany-Stahl!
The tabulation was made January 10, 1930.
Use of
Material
Rough
Finish
Studios Expressing
Smooth
Finish
Materials
Floor
Coverings
Cast Stone or Brick
Fox, Metropolitan,
Universal, Pathe,
P F L, Educational.
Plaster on Burlap
MGM, RKO, Tif-
fany.
Plaster on Lath
P F L.
Plaster on Flats
Universal, Metropoli-
tan, Educational.
Plasterboard
Warner Bros., Uni-
versal, Columbia.
Celotex and Plaster
Tec-Art, R IC O, Co-
lumbia, P F L, Uni-
versal, Columbia,
Tec-Art, Tiffany.
3-ply Veneer Flats
Fox, RKO, Pathe,
PFL, MGM, Edu-
cational, Warners,
Metropolitan, Univer-
sal, Columbia, Tec-
Art, Tiffany.
Masonite
RKO, MG M, Edu-
cational, Metropoli-
tan.
Insulite
PFL.
Celotex
Metropolitan, Fox.
Plasterboard
Metropolitan, Fox,
Universal.
Burlap
MGM.
Oil Paint
MGM, Warner
Bros., Metropolitan,
Columbia, RKO,
Pathe, P F L, Edu-
cational.
Water Paint
PFL, Fox, Warner
Bros., Metropolitan,
Col umb i a, RKO,
Pathe!, Educational,
Tiffany.
Wall Paper
PFL, Warner Bros.,
Metropolitan, Univer-
sal, Columbia, R K O,
Pathe, Educational,
Tiffany.
Plaster
Universal.
Muslin
MGM.
Carpets
RKO, Pathe, PFL,
Educational. Tiffany
Masonite
Columbia, RKO,
MGM.
Celotex
Tec-Art, PFL, War-
ners Bros., Tiffany.
Insulboard
RKO.
Cement
Universal, Warner
Bros.
Natural Wood
RKO, Pathe, Educa-
tional.
Plasterboard
Metropolitan.
Cornell Board
Columbia.
Pressboard
Metropolitan, Pathe,
PFL. MGM, War-
ner Bros.
Congoleum
Metropolitan, Educa-
tional.
June 14, 1930
EXHIBITORS HERALD-WORLD
119
w
MUSIC AND TALENT
M C Observes 4000th Performance
STAGE SHOWS
Jersey City Stanley
Week Ending June 5
The Warner-Publix production, “Dutch Mill,” pro-
duced by Boris Petroff, and featuring Benny Ross
and Ray Bolger opened to a plain black curtain, in
front of which Emilie and Romaine and the Fred
Evans Girls are scrutinizing a huge poet-card. All
are dreseed in the proverbial Dutch costume as we
know it. After an introductory chorus of “Land of
the Wooden Shoes,” which the ballet sings, the cur-
tain parts, disclosing a scene of three huge mills.
After a number of laughable stories by Ray Bolger,
who also does his inimitable eccentric tap routine
to a very good reception, Benny Ross, house m. c.,
and Helen McFarland enter and gag with Ray. An
incident, which most of the audience missed, but
which the company went into hysterics over, was
the handing to Bolger of a prop cheese, in which
a lot of Limburger was placed. The auditorium
thought it good acting, but Bolger’s funny antics was
not acting.
Helen McFarland sweetly sang, “Who’s That
Man?,” following this with a very well done jazz
tap dance and some very fine playing on a Xylophone.
She did all three things very well and earned an
encore. In her encore, she played a “hot” arrange-
ment of “Some of These Days” while doing a “jazz”
dance routine. Miss McFarland is not only a beauty
with plenty of pep and vivaciousness but also a ver-
satile artist and musician.
Ross next introduced the Brox Sisters (the Har-
mony singers in the motion picture “Hollywood
Revue”) who beautifully sang, “Singin’ in the
Rain” and "Sing, You Sinners,” to a very fine recep-
tion. The Fred Evans Girls, dressed to represent
tulips presented a well done toe routine and are fol-
lowed by Emilie and Romaine, who offer many new
and sensational tricks in their adagio dance. They
have augmented the usual adagio dancing with acro-
batics that had this audience gasping. The hand
accorded them was of the best.
Benny Ross next comes on for his specialty of
singing. He offered a song, “Just for the Sake of
a Memory,” which he had recently completed writing
and which the audience literally “ate up.” Ross has
a fine singing and speaking voice and knows how
to put a song over as it should be. He was forced
to encore his number. Ray Bolger enters and Ross
and he burlesque the aforementioned number, ad
libbing and raising havoc, generally with it.
They gag back and forth until Ray started another
of his inimitable dances, which earned him an encore.
His encore consisted of a burlesque on the beau-
tifully done adagio dance previously done by Emilie
and Romaine. This incidentally gained him a bigger
hand than the one just before.
The entire company entered for the finale as the
windmills turned and lights lit up the entire stage.
The featured picture this week is George Arliss in
the Warner Brothers picture, “Disraeli.”
Seattle Fox
Week Ending May 24
Sixteen weeks and still hitting ’em off heavy with
a snappy weekly change, Owen Sweeten and His
Bright Boys again shot over a diversified program,
opening with “Charming,” featuring Paul Tutmarc,
banjoist, doing a nice vocal on this and grabbing a
sweet hand for his efforts. Paul has nice pipes
( Continued on page 121, column 2)
Happiness Week
Is Designated
In His Honor
Lowry’s Extended Run Indicates
Popularity of Stageshow
Entertainment
By W. S. RUSSELL
While de luxe theatre owners and man-
agers are adopting first one new policy
and then another in their efforts always
to meet public demand, there is at hand
plentiful evidence that in the theatres of
this type the stageshow remains as one
of the predominate draws. To mention
but a small portion of this evidence :
Example 1. The Roxy theatre,
New York.
Example 2. Mark Fisher, M. C.
for B. & K.
Example 3. Ed Lowry, Am-
bassador, St. Louis.
It is the performance of Lowry that
stresses the popularity of the stageshow
at this time. Lowry, during the week
of June 7, celebrated his 4000th appear-
ance at the Skouras house.
Mayor Victor J. Miller proclaimed the week
“Ed Lowry Happiness Week.”
There is no denying the fact that Lowry
has a real box office appeal. It has been
nearly three years since the Brothers Skouras
brought Ed from London to take over the
master of ceremonies post at the Ambassador
and while he has not appeared at the house
each performance since that time, having taken
several vacations, we have it from the press
department of the Skouras organization that
on June 7 he attained a record of 4000 ap-
pearances on the stage of the Ambassador.
So that’s that and something for other
M C’s to shoot at.
It has been estimated that 7,000,000 persons
have seen Ed perform at the Ambassador. Of
course many of these were repeaters. It has
been reported in more or less informed circles
that Ed is paid from $1500 to $1750 a week
for giving the girlies a thrill. But no matter
what his salary it’s a good investment for the
Skouras organization. If you don’t believe
it just look at the box office reports for some
of the weeks that Ed wasn’t on the job.
Armin Hand, the mention of whose name
on the South Side of Chicago and especially
in the Woodlawn district will always find
some one that knew' him or knew of him,
was for years musical conductor at the South
Side’s best picture theatre — the Woodlawn —
before the Tivoli was built. He made a name
for himself at that time that he couldn’t lose
if he wanted to today. Now he is the master
of ceremonies and musical conductor at the
Capitol theatre and, take a tip from me, he’ll
be there a long time, for they would be fool-
ish not to hold a man with his following on
the South Side for classical music.
JULIA DAWN
The Golden Voiced Organist
STILL DOING
NOVELTIES
FOR
DELUXE
THEATRES
NOW AT
PARAMOUNT’S
PRINCE
EDWARD
THEATRE
SYDNEY
AUSTRALIA
UNIFORMS 25JES1 COSTUMES teiS** BROOKS ^
120
EXHIBITORS HERALD-WORLD
June 14, 1930
"IT HAPPENED I MONTEREY"'
from " KING OF JAZZ"
IF I HAD A GIRL 11RE YOU"
DRIVER* GOLDEN DREAMS
AROUND r„E CORNER
* YOU'RE THE SWEETEST
GIRL THIS SIDE of HEAUEN
CHECK DOUBLE CHECK
k$ONG WITHOUT A NAME
"JUST CANT BE
BOTHERED WITH NIE/'
"ALONE WITH MV DREAMS
■ WHERE THE GOLDEN
DAFFODILS GROW'
YOU'RE ALWAYS IN MY ARMS''
■From * R.IO RITA"
LIME A DREAM"
"I LOVE YOU SO*
"SO SYMPATHETIC
THAT WAS DESTINY*
"YOUR EYES'
AM I THE ONE?’
IF MY FRIENDS FIND YOU,
THEY'LL STEAL YOU FROM ME
"MY REVERIES
CARIBBEAN LOVE SONG"
from '-'HELL HARBOR,"
"DONALD. THE DUB'
comedy golf song
RAGAMUFFIN ROMEO
from ’KING OF JAZZ."
MINNIE %» MERMAID
SONG of the BAYOU"
Warners Make Radio
Tie-up with Columbia
Warner Bros, have just completed arrange-
ments with the Columbia Broadcasting system
whereby a weekly radio program, known as
“Hollywood Songs,” will go on the air over
72 stations from coast to coast, every Wednes-
day evening.
The first program was broadcast on Wednes-
day, May 28, at 11:15 to midnight, New York
daylight saving time, or 7 :15 to 8 p. m. Pa-
cific Standard Time. Devoted entirely to the
plugging of songs from Warner Bros, pictures,
the first “Hollywood Songs” hour will be given
over to hits from "Hold Everything.” These
include, “When the Little Red Roses Get the
Blues for You,” and “Sing a Little Theme
Song.”
This is the second important radio connec-
tion made by Warner Bros., the first being the
arrangement with the National Broadcasting
Company for Saturday evening programs over
a hook-up including 45 stations.
Horace Heidt Held Over
At Paramount
(Special to the Herald-World )
NEW YORK. June 14. — Horace Heidt and his
Californians, now on a Paramount-Publix tour, proved
such a sensation at the New York Paramount that
they were held over for a second week. This is the
first time in the history of the theatre that a stage
hit has outlasted a picture.
An unusual feature of the second week’s show gave
Heidt an opportunity to prove himself a maestro of
note. The Californians and the Paramount Orches-
tra were combined into an orchestra of forty pieces.
Heidt stepped out of his college character and con-
ducted them in an overture — a special arrangement
of "Southern Melodies.” It proved without the shad-
ow of a doubt that Heidt’s Californians are real
musicians as well as stage entertainers.
Their stage show moves with the swiftness and
precision of an “All-American” eleven. Glee club
numbers, novelty numbers, difficult dance routines
and modernistic band rhythm are interwoven in a
manner that sets a fast pace in the line of entertain-
ment.
And then, Lobo. “the wonder dog” and mascot of
the band, makes his bow and is put through hi6
paces by his master, Clarence Moore. He does
everything from play the piano and sing to catching
hold of his tail and walking acroes the stage with it.
Heidt’s Californians only recently returned from
Monte Carlo where they played for ten successful
weeks at the Cafe de Paris.
BOOKINGS
Schallman Brothers, in the Woods’ building, Chi-
cago, have booked the following acts for picture
house engagements and have lined up much more
time and talent:
Peg Leg Bates — Booked for Fox Theatre, St. Louis.
June 13th and then opens in Los Angeles for a tour
of the Fanchon and Marco circuit June 26th.
Walzer & Dyer — 'Contracted to open at the Wiscon-
sin theatre, Milwaukee, June 27th for a tour of the
Fanchon and Marco circuit.
Hart’s Krazy Kats — Contracted to open in Los An-
geles July 3rd for a tour of the Fanchon and
Marco circuit.
The Meyakos — Contracted to open in Los Angeles
July 24th for a tour of the Fanchon and Marco
circuit.
Three Melvin Bros. — Contracted to open in Los
Angeles Sept. 25th for a tour of the Fanchon and
Marco circuit.
LaSalle & Mack — Contracted to open in Los An-
geles Sept. 11th for a tour of the Fanchon and
Marco circuit.
U. S. Indian Reservation Band — Contracted to
open in Los Angeles in September for a tour of the
Fanchon and Marco circuit.
Ray Conlin — Booked for Publix-Balaban & Katz
theatres opening at the Oriental theatre June 13th.
Alene & Evans — Booked for Publix-Balaban &
Katz theatres opening at the Oriental theatre
June 20th.
Some Happenings of This Week and Last. . . .
Have you heard of the surprise wedding? Perhaps
you have, but for those who haven't, Will Harris
and Janet Wolfson bundled Ward Perry and his wife
off to Crown Point as witnesses for their wedding
one night last week. . . . A1 Beilen has moved his
offices around the corner from their old one and
were already doing business the next day . . . . A1
Mitchel has been chosen as master of ceremonies for
the Paramount theatre in San Francisco. . . .
Wesley Lord, formerly organist at the Saenger thea-
tre in New Orleans has been transferred to the
Paramount theatre in Omaha, Neb., being succeeded
in New Orleans by Herbie Koch, formerly organist
at the Paramount theatre in Des Moines, Iowa. Koch
made his debut on the air last Wednesday morning
over WSMB. . . . Understand Lloyd Huntly and his
Isle o’ Blues Orchestra opened for the second season
at the Broadmoor Hotel, Colorado Springs, last Mon-
day. . . . Ted Weems and his Orchestra opened at
the Gibson Hotel Roof in Cincinnati, Ohio, last Mon-
day, too. . . . Music Corporation also make this
announcement that Guy Lombardo and His Royal
Canadians will open at the Pavilion Royal, Valley
Stream, Long Island, on Wednesday, June 18th. . . .
Waring’s Pennsylvanians and his entire show opened
at Quadbach’s Casa Granada last Tuesday night.
Incidentally, this is Chicago’s only Summer Garden.
. . . Ben Black, master of ceremonies at the Saenger
theatre, with his orchestra and the acts on the bill
each week are broadcasting every Monday evening at
7:30 over WSMB. . . . Stuart Barrie, organist who
was to have opened May 23rd at the Mastbaum thea-
tre in Philadelphia, has been ordered by his physician
to take a short rest. Barrie had just completed an
engagement at the Ambassador theatre in St. Louis.
. . . Frankie Masters, according to a newspaper
story, is scheduled to remain at the Oriental theatre ;
if so, Balaban and Katz had better prepare for a
few bags full of mail requesting his return to the
Tivoli theatre because he sure has a loyal following
at the South 9ide house. Ann Pennington is sched-
uled to appear at the Marbro theatre next week.
. . . Speaking of orchestra openings. Bill Donahue
and his University of Illinois orchestra opened June
7th in the New Campus Garden in the Drake Hotel.
. . . Arthur Walker, formerly solo organist on the
Lynch theatre circuit, has left for the West Coast,
where he will become a musical director for R K O.
Good Luck, Art. . . . The new song dedicated to Chi-
cago and called “Chicago of My Heart.” was written
by Eileen Quinlan and Ben Kanter, with the arrange-
ment by Otto Frey. Louis Lipstone has been breaking
into print at least once a week and this time it says
he and Jimmy Savage have arranged to have Chi-
cago’s song played on the Balaban and Katz circuit
by Preston Sellers at the Oriental and other organists
in their respective theatres in their solos. . . . Forgot
to state that Milton Weil has also moved to a new
office, although still on the same floor and in the
same building. . . . The Lucky Boys, the well known
risley act, has been booked over the R K O circuit.
They will play in New York for the Summer and
start a tour of the West in Fall. . . . “Doc” Howe
is on the way to New York to install the Fanchon
and Marco system in the metropolitan headquarters.
“Doc” will spend six or eight weeks on the task and
in the future will divide his time between New York
and Los Angeles offices. . . . A1 Lyons has been in-
stalled as master of ceremonies in the Fox Brooklyn.
The popular coast musician succeeds Rube Wolf and
will have everything at his disposal to meet the ter-
rific Brooklyn competition. . . . Fanchon and Marco
have hooked Ted Healey and his Revue for two weeks.
The first week will be spent in Loew’s State, Los
Angeles, with San Diego and San Francisco fighting
to land him for the second week. . . . June will
witness a big switch about in Fanchon and Marco
leaders and masters of ceremonies. Frank Jenks
opens in the Fox, St. Louis ; Eddie Peabody goes to
the Fox, Detroit ; Mel Ruick to the Fox, Atlanta ;
Don Wilkins jumps all the way across the continent
to the Fox Broadway, Portland, Oregon ; Sam Jack
to the Fox, Washington, D. C., and Georgie Stoll
opens a special two weeks’ engagement in Portland,
Oregon, on June 5th.
June 14, 1930
EXHIBITORS HERALD-WORLD
121
Before the
1 Mike
Mr. Lipstone appeared at radio station WIBO re-
cently a b one of a committee to determine the winner
in the Atwater-Kent Amateur Singers Contest. Miss
Anderson, first prize winner, received the Lawrence
Tibbett Silver Cup and a week’s engagement at a
B & K theatre.
* # #
“Eddie Neibur is esteemed one of the very best
orchestra leaders heard over the air.” This state-
ment was made to me by one of the officials of sta-
tion WENR, who also adds, that, Eddie’s orchestra is
adaptable to the microphone, which faithfully trans-
mits the youth, fire and spirit that this generation
is clamoring for. This accounts for Eddie’s popular-
ity and the reason he was chosen to open the Wil-
Shore, where he is now located for the summer.
* * «
The world-championship bout between Max Schmel-
ing and Jack Sharkey June 12, for the benefit of
the Milk Fund, will be broadcast to the entire nation.
This announcement was made today by M. H. Ayles-
worth, president of the National Broadcasting Com-
pany, after a series of conferences with Damon Run-
yon, representing Mrs. William Randolph Hearst,
chairman of the Milk Fund Committee ; William F.
Carey, and Frank Bruen. “The NBC will present a
description of this fight in response to the nation
wide manifestations of interest in it’’ said Mr. Ayles-
worth .
* * $
It has only been three years since Lindbergh soared
across the Atlantic, landing on LeBourget Field in
France to be acclaimed the idol of the world. And
now his fame is being challenged by Amos ’n* Andy,
no less, who were entirely unknown when the Lone
Eagle made his flight. The New York Times is the
authority for the report that hte annual question-
naire conducted by the student newspaper at Rutgers
authority for the report that Amos ’n’ Andy tie the
Colonel in the vote for the outstanding figure in the
United States.
# * #
When an announcer is rushing to a studio for a
scheduled broadcast, it seems that the elevators in
the National Broadcasting Company building at 180
N. Michigan Avenue operate on bi-weekly schedules.
It was while waiting fretfully for the arrival of a
lift that Ted Pearson, NBC announcer, suggested to
a friend that time could be saved if the elevators
were stationary and the building was moved up and
down. Page Jules Verne.
* * *
Jack Donahue, will soon replace Tweet Hogan at
the Drake Hotel, Frank Nuzzo and orchestra re-
placing Louis Panico at the Canton, Tea Garden,
while the latter is vacationing. The golden voice of
Frankie Slyvano, continues to please countless listen-
ers over station WCFL. Beating his path to orches-
tra leader from the drum, Joe Sczmanski now con-
ducts the WCFL studio orchestra. Joe is a fine fel-
low and if I were to judge by his weight, should be
a huge success.
* * *
M G M has made a radio tie-up with the M-J-B
coffee for forty weekly programs over the NBC net-
work west of the Mississippi. M G M will furnish
the talent by featuring songs and music from its
pictures with stars and players of each picture par-
ticipating. George Olsen’s band has been engaged to
furnish the music for the complete series, which will
be Monday nights. It certainly will be a treat to
hear such stars as Norma Shearer, Joan Crawford
and Ramon Novarro via the “mike.”
* * *
The most excellent saxophone tone heard during
many of the broadcasts, emanates from the instru-
ment of Joe Falvo, who is featured with his orches-
tra at the Terrace Garden. The radio work of this
6uperb saxophonist has endeared him to thousands of
listeners, and though Joey is leaving the Gardens
soon, his work in Chicago has won for him a warm
spot in the hearts of all those who have heard him
over the air.
New Orleans Organist
Guild Elects Officers
NEW ORLEANS, June 4. — The American Guild of
Organists, Louisiana Chapter, at its annual dinner
and election of officers, selected: Dean. Mrs. S.
Tallmadge ; subdean, Mrs. Elizabeth Hammond ;
secretary-registrar, Earle S. Rice ; treasurer. Miss
Anna Koelle ; librarian. Miss Eugie Tebault ; auditors,
James Mahan, Miss Dorothea E. Walbank ; chaplain,
Very Rev. William H. Nes ; publicity chairman, Mrs.
Bertrand Kiern.
STAGE SHOWS
( Continued from page 119, column 1)
and personality plus, and although a newcomer in
the band, had no trouble in selling the regular
patrons.
The Gang went into “Mysterious Mose” doing a
special arrangement that reflected quite a little of
Sweeten’s musicianship and brought out plenty
showmanship upon the part of all in their clever
rendition of the darktown number. Bud Jenkins,
Hindy Cummings, Paul Tutmarc, Arthur Cloth,
Kenny Ayres and George Shelton did atmospheric
bits, helped by clever lighting and orchestral tabs
that had the cash customers demanding more.
Closing the ten-minute program with Victor Her-
bert’s “Fortune Teller,” Sweeten featured a cornet
solo doing “Gypsy Sweetheart” himself with the
boys humming the melody as a background. Con-
siderable credit is also due Ray Watkins, a clever
boy at the traps with a snappy xylophone solo.
Nice hands were received for all the musical efforts
with the applause running into the picture, El
Brendel in “Follies of 1930.”
New York Paramount
Week Ending June 12
The Jack Partington-Publix production, “Lanterns,”
proves a highly entertaining, snappy and novel stage-
6how. The stage-show is preceded by a most pleas-
ing orchestral overture led by Paul Ash and played
by the Paramount Pit Orchestra.
Symphonic, classical and jazz arrangements of
selections from “The Chocolate Soldier” were offered
and led by the masterful Ash. A cornet solo by
Lou Breese and the singing of two numbers by Paul
Small prove their ability in their own respective lines.
At the finish, the applause warranted an encore and
Ash led his hoys in a hot arrangement of "Telling
It to the Daisies.”
Stage-show opens to a “lantern” scrim, through
which Chinese characters are seen walking through
a Chinese settlement. Following this six Chinese
girls and six boys, garbed in beautiful silks, do a
singing and dancing “Floradora” number, as the band
plays in the pit. Jones and Wilson, two colored boys,
using blackface and dressed as American sailors have
the audience hysterical with laughter at their im-
personation of two illiterate, lazy boys. After five
minutes of laughs, the boys, one playing a guitar
and the other doing an eccentric dance close their
act, amid very good applause. Curtain rises to a
scene of a huge open-mouthed dragon, the lower
teeth of which turn, disclosing Pickard’s Syncopators,
seven Chinese musicians who beautifully play "Wil-
liam Tell” overture on stringed instruments. An
ensemble number of singing and a well done waltz
routine follows.
Joe Wong, Oriental master of ceremonies and a
good comedian, singer and musician, next offers his
impersonation of Rudy Vallee crooning, “A Little
Kiss Each Morning,” Cliff Edwards jazzing it up on
a “uke” and his impression of a college boy singing
and dancing. Each of the things Wong did was
equally well done and earned him a tremendous
reception from the audience.
A hot number by the Syncopators, and dancing by
the entire company closed this snappy and pleasing
Chinese Whoopee Revue.
The picture, currently playing at this house and
also at the Paramount, Brooklyn, is the Paramount
picture, “Shadow of the Law,” featuring William
Powell.
Oklahoma City Orpheum
Week Ending May 16
Fancho & Marco’6 Accordian Ideas with Theodore
and Katya, Arnold Hartman, Mary Price, the Ac-
cordian Beauties and the Sunkist Beauties presented
very pleasing bills, and on the 6creen was seen “High
Treason” (Tiffany) and Fox Sound News.
The R K O big time vaudeville presenting George
Choos’ “Odds and Ends,** a glorious revue of grace,
rhythm, wit, silk and color, featuring Sidney Marion,
with Kathryn Irwin, Ruth Sennott, Billy Gibson, the
Harmony Duo and the Eight Auditorium Girls and
Murand and Girton in “Oddities in Wheels and
Wheelmanship. ”
And on the screen wa£ seen Pathe News, Orpheum
Movievents and the feature, “The Talk of Holly-
wood.”
New Orleans Saenger
Week Ending May 30
Because they made such a hit last week, Rome and
Dunn, vocalists, are held over for another seven days
to the gratification of the thousands of patrons who
( Continued on next page, column 2)
122
EXHIBITORS HERALD-WORLD
June 14, 1930
i
REMICK
Music /T)h».
BODIES* \JfAM
WE PREDICTED THESE HITS
TELLING IT
TO THE DAISIES
The Out-Standing Novelty
Song of the Year
REMINISCING
The Ballad Beautiful
ABSENCE MAKES
THE HEART GROW
FONDER
(For Somebody Else)
Another Novelty That
Gets ’Em!
UNDER A TEXAS
MOON
Theme of
UNDER A TEXAS MOON
AND THEY ARE HITS
NOW WATCH THESE
TWO NEW ONES
COME THROUGH
I'M NEEDIN’ YOU
A Fox-Trot with Plenty
of Appeal
JUNE KISSES
Lilting Fox-Trot That Clings
Write in for Material, Slides, Etc.
on the Above to
Cliff Hess
Special Service Department
STAGE SHOWS
( Continued from page 121, column 2)
crowd the Florentine Palace of Wonders on Canal
street, to witness the peppiest summer revue staged
in this city for many a moon, with Ben Black at the
helm as skipper and host in a setting of the Old
South, entitled ‘‘Colonial Capers,” assisted by Ruth
Laird and Her Texas Rockets.
The curtain rises on a garden backed with a re-
production of a typical southern residence of the
antibellum days with the stage band on the gallery
(you of the north would call it a veranda back of
the gas house) with the Texas Rockets clad in flimsy
garments, long below the ankle motionless as statues,
till the band strikes up a stirring march — then all
is action, concluding with a soft shoe tap number.
Ruth Laird has a chorus she can be proud of.
In this number Brother Black has overlooked a bet,
with the surroundings and the attractive personnel,
the stately gavotee of the ladies would not be out
of place.
Don and Dorothy, an adagio dancing team, are a
little above the average sent to this city by the
Publix. Dorothy is a graceful acrobatic dancer, and
took mighty well with the audience of both sexes.
Bobby Pincus, the comedian, has plenty of jokes,
but many of them emits a too strong odor of moth
balls for the extremely hot weather that has de-
scended on the Crescent City recently. However,
there were a few strangers in attendance at the
various presentations from up state, who enjoyed
them immensely and howled with delight. Bobby,
like a diet of spinach, is all right at the beginning,
but gets mighty tiresome later on in the game.
Two novel band selections, the first ‘‘Why ?” from
the New York success “Son-a-Guns” and the latter
a musical satire "Uncle Tom” give Ben Black and
his musicians opportunity for their varied talents.
Wesley Lord’s organ solo, "Human Nature,” is an
understanding bit of audience psychology that goes
very well with the patrons.
The feature this week is Clara Bow in “True to
the Navy,” with “Journey’s End.” underlined for
week of May 31.
San Francisco Fox
Week Ending May 22
The opening feature of this week’s stage attraction
is the concert offering of Walt Roesner and his or-
chestra, “Vagabondia,” built on Dvork’s “New World
Symphony.’’ A male chorus of twenty voices ar-
ranged in the dim background proves extremely ef-
fective, singing negro spirituals, “Goin’ Home’’ and
the “Volga Boatman.’’
The Fanchon and Marco offering is the “Milky
Way’’ Idea and is elaborately staged, with realistic
cloud and 6tar effects. A male voice is heard sing-
ing about the stars and the Sunkist Girls come out
one by one, clad in billowy garb, and dance before
a curtain resplendent with stars and screening the
orchestra from view, being finally joined by Noree,
a dancer of rare grace.
For the first time in several weeks Walt Roesner
is master of ceremonies and introduces Polly Moran,
the screen star, who appears for the week entirely
independent of the Fanchon and Marco “Idea.” In
song Polly tells something of her career and quite
truthfully suggests that while her voice isn’t very
good it is loud. She tells about her operation, a
one-sided affair in which all seemed loaded down with
knives, except the patient. Her imitation of screen
stars making personal appearances before the micro-
phone at premieres of feature pictures proves a
scream. She advises that fan mail is no joke with
the screen stars, some getting as many as three
thousand letters a week — mostly bills. She runs
through a line of lively chatter with Walt, with a
change of pace at every performance. A longer stay
would be made on the stage,* she advises, only she
had to do a little washing. As a side-line she also
does washing for Fanchon and Marco, if her story is
to be believed.
A young chap whose enormous shoes reminds one
of Eddie Lambert, but who is not Eddie, does some
loud and lively hoofing and gets a big hand for the
manner in which he manages his feet.
The Sunkist Girls come on in blue and white
Dutch attire, wooden shoes and all, and dance while
Steve Moroni offers an acrobatic turn.
Vernon Stiles, the Missouri tenor, who has sung
at the Metropolitan in New York, sings a song
written for him, “Your Eyes Have Told Me So.’’
With the audience expecting an encore, A1 Stone
strolls on and announces that he will sing “Your
Eyes Have Told Me So,” by Ben Turpin. Miss Lee,
in the guise of a Campfire Girl, comes on and in-
terviews A1 and they furnish a lot of fun, finishing
with a trombone selection by an Irish friend, Benny
Ribin, entitled, “Why Go To Heaven When Business
Has Gone to Hell.”
Hollywood
Tunes
( Special to the Herald-World)
HOLLYWOOD, June 10.— George K. Ar-
thur blossoms forth as a writer of songs, his
“Why Leave Me?” being used in “Broken
Wedding Bells” for Darmour. George wrote
words and music.
* * *
Erwin Straus, 19-year-old composer and son
of Oscar Straus, is here from Berlin visiting
his father.
* *' *
Frank Tours, musical director for the Lon-
don and New York presentations of Evelyn
Laye’s “Bittersweet,” signed with Sam Gold-
wyn to act in a similar capacity for Laye’s
first film. Tours was born in London and
received his musical education at the Royal
College of Music. He has directed the mu-
sical end of every Irving Berlin show as well
as three editions of Ziegfeld Follies.
* * *
Ted Snyder and Mort Harris wrote the
songs for Eddie Quillan’s “Night Work” at
Pathe. “I’m Tired of My Tired Man” and
“Deep in My Heart.”
* * *
June will witness a change in Fanchon and
Marco leaders and masters of ceremonies.
Frank Jenks opens at the Fox in St. Louis;
Eddie Peabody to the Fox, Detroit; Sam Jack
to the Fox, Washington, D. C. ; Georgie Stoll
opens a special two weeks in Portland, Ore-
gon ; Mel Ruick to the Fox, Atlanta, and Don
Wilkins jumps all the way across the country
to the Fox Broadway at Portland.
* * *
“Slim” Martin and his boys opened the
new Pantages here this week.
* * *
Hit songs of the future will be written to
fit personalities, is what L. Wolfe Gilbert and
Abel Baer say. “Baer and I write songs to
measure, like a tailor fashions clothing.”
* * *
“Hear Yourself as Others Hear You” is
the slogan adopted by a Hollywood recording
studio. One may have a voice test from a
dollar up.
* * *
Polly Moran plays a beauty expert in
M G M’s “Remote Control.”
* * *
Illness took Glenn Hunter out of the cast
of “Why Marry?” at Tiffany. It was his
talking debut.
* * *
Xavier Cugat will paint 80 facial portraits
in full colors on the curtain of the Chinese
theatre. The portraits will be of film celebri-
ties. It will be quite a diversion for a wait-
ing audience to identify their favorites on the
huge curtain.
* * *
Howard Weisberger postcards from Detroit
that he acted as stage manager, director,
coach, set designer and what-not on a play
being produced there. The funny part is that
he was shoved into the job of critic on the
opening night !
The following organist changes in the past week:
Con Maffie Paramount, Portland, Ore.
Lee Weber Texas, San Antonio, Tex.
Bill Zuckerman (Singing Bill)
A Publix house in St. Paul. Minn.
Lloyd Hill (Wild Oscar) Penn, Pittsburgh, Pa.
Henrietta Kamern Loew’s 175th, New York City
Billy Muth Fort Worth, Fort Worth, Tex.
Johnny Winters - Dallas, Dallas, Tex.
George Latch Valencia, Jamaica, N. Y.
June 14, 1930
EXHIBITORS HERALD-WORLD
123
BEST SELLERS
Week Ending June 7th
No. i
"When It’s Springtime in the Rock-
ies”— (Villa Moret).
No. 2
"Stein Song” — (Carl Fischer).
No. 3
“ Dancing with T ears in My Eyes”- —
( Witmark & Sons).
No. 4
"If I Had a Girl Like Yon” — (Leo
Feist).
“Moofi Is Low”- — (Robbins Music
Corp.).
“Cottage for Sale” — (De Sylva, Broivn
& Henderson).
No. 5
"I’m in the Market for You” — (Red
Star Music Co.).
“Telling It to the Daisies” — (Remick
Music Corp.).
No. 6
“ Absence Makes the Heart Grow
Fonder” — (Remick Music Corp.)
“I Still Remember” — (Joe Morris).
“Just Another Night with You”—
(Harris & Newman).
“Song Without a Name" — (Leo Feist).
“ Blue Is the Night” — (Robbins Music
Corp.).
“Sing, You Sinners” — (Famous Music
Corp.).
“Sweeping the Clouds” — (Famous Mu-
sic Corp.).
“ Under a Texas Moon” — (Remick
Music Corp.).
“You Brought Me a New Kind of
Love” — (Famous Music Corp.).
“I’m Following You” — (Irving Ber-
lin).
“It Happened in Monterey” ■ — (Leo
Feist).
"Should I?” — (Robbins Music Corp.).
* * *
“ME AND THE GIRL NEXT DOOR”— (Shapiro,
Bernstein & Co.) — A comedy song with a lot of extra
choruses that will make it a big number for singing
orchestras. Plenty of laughs and a good fox trot
tune. Words and music by Billy Moll and Murray
Mencher.
* # *
“I’M TELLING THE WORLD ABOUT YOU”—
Red Star Music Co.) — The theme song of the new
Fox picture, ‘‘The Golden Calf.” Two well-known
writers have an excellent song here. Lyric by Cliff
Friend, music by Jimmie Monaco.
* * *
“ACROSS THE BREAKFAST TABLE LOOKING
AT YOU” — (I. Berlin, Inc.) — One of the songs in the
new A1 Jolson picture, “Mammy.” This is a great
song by one' of America’s greatest writers and will
no doubt be a big seller. A beautiful thought, as
the title will denote. By Irving Berlin.
* * *
“THERE’S A WAH WAH GAL IN AGUA CAL-
IENTE” — (Donaldson, Douglas & Gumble) — A nov-
elty comedy song by one of America’s leading writers.
The melody has a great trick in it for the cornet
and it ought to be a big orchestra number. It also
has commercial value. By Watler Donaldson.
* * *
“DOWN THE RIVER OF GOLDEN DREAMS”—
(Leo Feist, Inc.) — A pretty waltz number that is be-
ing heard a whole lot. One of the writers is the
well-known Victor leader. Words and music by John
Klenner and Nathaniel Shilkret.
* * *
“SHOO THE HOODOO AWAY”— (Sherman, Clay
& Co.) — A hit tune that is in the picture “Swing
High.” Will make a good orchestra number. Lyrics
by Mort Harris, music by Ted Snyder.
J.-
ORGAN SOLOS
Dwight Brown (Texas San Antonio) played as his
organ solo the following song hits which went ovei
in a great big way and seemed to please 100 per
cent: “Dream Lover,” “Louise,” “You Brought a
New Kind of Love to Me,” “To the Girl of My
Dreams,” “Stein Song,” “Sweet Annaline, Hail,
Hail, the Gang’s All Here,” "When Good Fellows Get
Together,” "Oh, Old Heidelberg,” and “We Won’t
Go Home Until Morning.” Dwight has made a host
of friends during his short stay here judging from
the vast mob of kids that are always on hand each
Saturday morning for Brown’s organ and 6ing club.
The kiddies, both large and small are not a bit back-
ward when it comes to singing with the song slides.
Bill Zuckerman (Singing Bill) (New York Loew’s
175th) who is the “guest” organist at this house
this week presented an original novelty “mic” 6olo
which far surpassed anything that he has ever done
before, at any of the many houses he has played. He
opened “cold” (no trailer or slide mentioning his
name) with a well chosen speech, via “mic,” intro-
ducing himself and his solo, and incidentally speaking
highly of “Wild Oscar," the organist who preceded
him. This bit of showmanship on Bill’s part took
him to the hearts of the audience and after his talk,
they encouraged him with a good round of applause,
and to prove they were with him, sang lustily, the
following songs ; a singing and a whistling chorus of
“Have a Little Faith in Me,” “There’s Danger in
Your Eyes, Cherie.”
Mrs. Jesse Crawford (New York Paramount) pre-
sented an organ solo of her own this week, which
she entitled. “A Quartette of ‘You’ Songs.” She
used slide choruses on each song, but featured her
own inimitable style of playing, instead of the usual
community-singing that is being used by most every
other organist. Nevertheless, many of the audiences
could not resist singing and humming to these
“Singable” songs. The numbers played were :
“Across the Breakfast Table from You,” “Exactly
Like You," "I’m in the Market for You” and "If 1
Had a Girl Like You.” Mre. Crawford’s efforts to
entertain the audience were amply repaid by a very
good reception.
Art Thompson (Ritz, Clarksburg, W. Va.), offers
as his solo this week a different sort of stunt en-
titled “Keep on Smiling.” With clever lines to the
tune “Painting the Clouds with Sunshine,” Art ex-
plains that life’s troubles will all disappear, if they
(the audience) will Keep on Smiling. The numbers
featured were a parody on “Darling Nellie Gray,”
"Ro-Ro-Rollin’ Along,” “Give Yourself a Pat on the
Back,” and “Big Man from the South.” The solo
closed with a chorus of the old number, “Smiles,”
which the audience sang.
RADIO SURVEY
Week Ending May 30, 1930
Taken From the Five Important Stations
WEAF — WJZ — WOR — WABC — WMCA
Times
1 — “If I Had a Girl Like You” (Feist) 32
2 — “I’m in the Market for You” (Red
Star) 27
3 — “Moon Is Low” (Robbins) 24
4 — “Ro-Ro-Rolling Along” (Shapiro, Bern-
stein) 22
5— “With You” (Berlin).. 21
6 — “Telling It to the Daisies” (Remick) 21
7 — “Exactly Like You” (Shapiro, Bern-
stein) 20
8 — “Be Careful with Those Eyes” (Gene
Austin) 20
9 — “I Never Dreamt” (Santly Bros.) 20
10 — “Singing a Song to the Stars” (Rob-
bins) 20
# n*
RADIO SURVEY
Week Ending June 6, 1930
Times
1 — “If I Had a Girl Like You” (Feist) 36
2 — “I’m in the Market for You” (Red
Star) — 30
3 — “Singing a Song to the Stars” (Rob-
bins) 29
4 — “Telling It to the Daisies” (Remick).... 27
5— “I Remember You From Somewhere”
(DeSylva, Brown & Henderson) 26
6 — “Exactly Like You” (Shapiro, Bern-
stein) 25
7 — “Across the Breakfast Table” (Berlin) 25
8 — “Be Careful with Those Eyes” (Gene
Austin) 24
9 — “Moon Is Low” (Robbins) 24
10 — -“Dream Avenue” (Feist) 22
Hello Everybody— The “Radio Survey” will be
found on another page of this department in this
issue.
* * *
Fully recovered from the effects of a recent oper-
ation, which confined him to a Hollywood hospital
for several days, Pat J. Flaherty, head of Fox’
music subsidiary, Red Star, again is fit as ever.
While confined to his bed, Pat was the recipient of
many wires of good wishes from countless friends.
Upon his return to resume charge of the home office
he will find everything going smoothly, with sales
of the songs in their fast-growing catalogue mount-
ing daily.
# # #
“Kitty from Kansas City,” the new Feist novelty
song is getting quite a plug over at the Brooklyn
Paramount theatre, with Rudy Vallee doing it in
the stage-shows and over the air and Earl Abel,
house organist doing five choruses of it in his solo.
# # ❖
M. Witmark’s are publishing a new addition to
their famons “Black and White” series. This new-
est is “Love You,” with lyrics by Bon Walker and
music by Sydney Green. The most famous composers
of the past thirty years are included in this series,
and the selection of “Love You” is a signal honor
for these young fellows.
* * *
Harry Engel, president of the firm of Davis, Coots
and Engel, Inc., told me confidentially that J. Fred
Coots and Benny Davis are busy working on the
score of a new musical which, from the songs they
have finished, looks like a flock of songs as good, if
not better, than the ones in “Sons o’ Guns.” Beside
that sweet tune, “Why,” which the firm publishes,
they have a peach of a “summer” tune in “A Little
Bit of Happiness Goes a Long Ways.”
* * *
Contrary to what I said was Mary Earl’s latest
song, I stand corrected, and wish it known that
Mary Earl’s new song is, “Moonlight on the Colo-
rado,” and that it was Harry Richinan, Billy Moll
and Murray Mencher who wrote, “Ro-Ro-Rolling
Along.” What I said about “Exactly Like You” and
“On the Sunny Side of the Street” — you know that
they are great tunes — well that still goes.
Remick’s are publishing several new songs, in-
cluding “That Minor Melody” and “The Fools Pa-
rade.” The first named tune, writter by Harry De-
Costa and Harold Soloman, was introduced via stage
and air by Rudy Vallee. “The Fools Parade” was
written by Joe Young and Cliff Hess and has almost
immediately taken its place on radio and dance
orchestra programs from coast to coast, supple-
menting another Young-Hess song, “It’s a Long,
Long Road I’m Travelin’ On, but I Got Good Shoes,”
already a popular favorite within less than a month
after its release.
# ❖ *
Harms are publishing the score of “Viennese
Nights,” the Hammerstein-Romberg operetta written
especially for the singing screen. The Romberg
numbers include, “Regimental March,” “I Bring a
Love Song,” “You Will Remember Vienna,” “I’m
Lonely” and “Ja, Ja, Ja.”
* * *
Songs from Cuba, Hawaii, Europe and the United
States are included in the new list of current pop-
ular songs, listed under the Edward B. Marks cat-
alog. According to Mr. Marks, “there is no doubt
but that wanderlust is experienced by most people
when they listen to a foreign song.” With this in
mind the Marks concern went in for a bit of comb-
ing of foreign shores and secured a number of for-
eign tunes, namely: “Song of the Islands,” “El
Manisero,” which is known here as “The Peanut
Vendor,” and a German tune, “When You Give Your
Heart Away, Give It to Me.” Added to this collec-
tion of prize foreign melodies there are two or three
real American songs which are also to be featured
by the Marks outfit this coming season. One of
them, “In a Different Way.” is getting a good plug
over the air by Vallee. The other is a charming
waltz, “Lovin’ You.”
124
EXHIBITORS HERALD-WORLD
June 14, 1930
CLASSIFIED
Advertising
Ten cents per word, payable in advance. Minimum charge,
$1.00. Copy and checks should be addressed Classified Ad Dept.
Exhibitors Herald-World, 407 So. Dearborn St., Chicago, 111.
The Recognized National Classified Advertising Medium
Sound Equipment Bargains
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$17.80; Exponential Horns, $48.80; Giant Exponen-
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100 LIGHTING STUNTS WITH CHALK, $1.00.
Address Sailor Chris, 2926 Garfield, Kansas City,
Missouri.
TRAILERS ON ALL FEATURES. Reasonable
rentals. Address Worldscope Service, Box 4673, Kan-
sas City, Mo.
Stationery
“NEARGRAVURE" (“Neargravurembosso” plate-
less embossing) processes. Special Neargravure 250
envelopes, 500 854x754" letterheads $3.33, or 854x11"
$4.44, postpaid. Sollidays, EXH-124, Knox, Indiana.
Equipment for Sale
FOR SALE — I have one Reproducer Pipe Organ in
first-class condition. Cost $2250.00. Have $450.00
worth of music. I dare anybody to make me an of-
fer on it. Will trade for seats, Simplex Projector or
what have you? Address Strand Theatre, Jesup,
Georgia.
BRAND NEW RECORD CABINETS— $14.00 each
Cost $35.00. Address Vitadisk Company, Inc.
Rochester, New York.
FOR SALE— THREE TURNTABLE NON-SYNC.
MACHINE. One hundred-sixty record selections — -
cabinet for same complete one hundred dollars. Ad-
dress Playhouse, Clyde, New York.
FOR SALE — 2 Simplex machines, very good condi
tion. Address Marquette Hall, Harper, Iowa.
FIRST HUNDRED DOLLARS TAKES BEAU
TIFUL Phototone Non-Synchronous Speaker Tubes
Record Cabinet, Fifty Records, perfect condition
Address Ritz Theatre, Clearfield, Pa.
“BESTLITE” SHUTTERS GIVE MORE_ LIGHT,
minimum flicker, perfect Technicolor. $15.00, the
price. Address Bestlite Shutter Co., 3900 Third Ave.,
Sioux City, la.
FOR SALE AT A BARGAIN— ONE AUDI
PHONE Talking outfit complete with Daylight Screen
Address Lanett Theatre, Lanett, Alabama.
WHAT A RELIEF! NO MORE WORRY over
bassy, barrely, boomy recording. SOS mixes out
mush, makes dialogue clear, sharp as a bell, sweetens
sour music. $25.00, week’s trial, $5.00 down. Address
Service-On- Sound Corp., 1600 Broadway, New York
City, N. Y.
BARGAINS, DEMONSTRATORS, NEW AND
REBUILT Projectors. Reflector Arcs, Generators,
Rectifiers, Lenses, Movietone Masks, Magnascope
Screens, Booth Equipment, Lowest Prices. We are
factory surplus buyers. Address Service-On-Sound
Corp., 1600 Broadway, New York City, N. Y.
FOR SALE— PHOTOTONE NON-SYNC. Good
as new with cueing rack and 200 records $225.00.
Minusa screen, 11x14, $15.00. Address Starette The-
atre, New Castle, Indiana.
TWO ACME S. V. E. PORTABLE projectors, like
new, $75.00 each. Address DeVaul’s Films, Oneonta,
N. Y.
MOVIEPHONE SOUND ON FILM TALKING
equipment complete, for Powers 6A or 6B. Used two
months, lost lease. Will sell for $500.00 cash. Ad-
dress Liberty Theatre, Holbrook, Arizona.
PRACTICALLY NEW HALF SIZE CINEPHOR
lenses, also quarter size. 2 good used Simplex Pro-
jectors with G. E. Mazda. 2 Simplex Mazda with
National regulators like new. 2 new variable SDeed
motors. Prices right. Address Box 492. Exhibitors
Herald-World. 407 S. Dearborn St., Chicago, Illinois.
FOR SALE— FOUR DYNAMIC SPEAKERS.
Also 400 opera chairs. Write Nebraska Theatre
Corp., 2814 Leavenworth St.. Omaha, Nebraska.
TWO SLIGHTLY USED TURN-TABLES, com-
plete with Audak pick-ups and fader. $65.00 each.
Address Charles Mason, 240 Columbia Avenue,
Rochester, New York.
MOVIE-PHONE DISC EQUIPMENT for Sim-
plex, guaranteed good condition. Instructions for
installing. $350.00 cash. Address Mission Theatre.
Dalhart, Texas.
FOR SALE — 1 Holmes Portable Projector and
8x10 Raven Halftone Screen. Both for $125.00 cash.
Address Strand Theatre, Jesup, Georgia.
FOR SALE— 280 VENEER THEATRE SEATS
50c each. Phototone Non-Sync., good as new with
200 records $250.00. Address Lyceum Theatre, Terre
Haute, Indiana.
FOR SALE— PHOTOPHONE NON-SYNC., 7
months old, 150 records, $190.00. Address Galen The-
atre, Marysville, Pa.
THE TALK OF THE TALKIES— Synchronized
reproducers, new 1930 models for lease at $5.70 a
week. Rentals give you ownership. Address Life-
tone Service Incorporated, Oregon, Illinois.
BRAND NEW SOUND RECORD CABINETS—
Regular selling price $55.00 each — now on special sale
at $40.00 each. Address Box 489, Exhibitors Herald-
World, 407 S. Dearborn St., Chicago, Illinois.
2 REBUILT SIMPLEX MACHINES, double
bearing intermittent movemenis, with five-point pedes-
tals at $450.00 each. Address Box 481, Exhibitors
Herald-World, 407 S. Dearborn St., Chicago, Illinois.
THEATRE EQUIPMENT BARGAINS. We can
save you money on anything you want. Write for
prices. Oldest independent theatre supply house in
America. You take no chance when you buy from
the Western Motion Picture Company, Danville. 111.
FOR SALE— STEEL PROJECTION BOOTH for
one machine, $10.00. 2 1054x1354 feet GOLD
FIBRE SCREENS. $25.00 each. 2 Mazda LAMP-
HOUSES with transformers, $50.00 each. Address
Rio Theatre, Oak Creek, Colorado.
FOR SALE— TWO PACENT DISC EQUIP-
MENTS Complete. Cost $2860, will sell for $800.00
cash. Address Liberty Theatre, Peru, Indiana.
MOVIETONE SOUND TRACK MASKS FOR
POWERS PROJECTORS, $6.00 per pair. Satisfac-
tion guaranteed or money refunded. Address Preci-
sion Mask Co.. 4026 West Florrisant, St. Louis, Mo.
“CAN YOU INSTALL YOUR OWN SOUND?”
Others have at a great saving. Detailed prints and
photographs are furnished. Write for prices and
terms. Address The Lifetone Co., Oregon, Illinois.
BIG BARGAINS in rebuilt Simplex Powers 6-B
and 6-A motiograph machines, all motor driven, in
guaranteed condition, as well as used low intensity
arc reflector lamps with or without machines at
reasonable prices. Big stock of rebuilt exhaust and
oscillating fans for AC and DC current. Generators,
all makes, ticket selling machines, film containers, all
at bargain prices for immediate shipment. Write for
bargain list. Address Illinois Theatre Equipment
Company, 1029 S. Wabash Ave., Chicago, Illinois.
THEATRE EQUIPMENT, new and used. Opera
chairs, projectors, screens, generators, rectifiers, re-
flecting arc lamps, etc. Write for bargain list and
catalog. Address Movie Supply Co., 844 Wabash,
Chicago, Illinois.
FOR SALE — Reflector Arc Lamps ana accessories,
also guaranteed rebuilt Powers 6-A and 6-B and Sim-
plex Heads. Best prices. Write Joseph Spratler,
1214 E. Ninth Street, Chicago, Illinois.
Managers’ Schools
WANTED THEATRE EMPLOYES to learn
modern theatre management and theatre advertising.
The Institute's training leads to better positions.
Write for particulars. Address Theatre Managers
Institute. 325 Washington St.. Elmira. N. Y.
ADDITIONAL
CLASSIFIED ADVERTISING
ON FOLLOWING PAGE
EXHIBITORS HERALD-WORLD
125
June 14, 1950
Positions Wanted
EXPERIENCED SOUND PROJECTIONIST
wants steady job. Go anywhere. State salary, ref-
erences. Address Wayne Smith, Eureka, Illinois.
OPERATOR, EXPERIENCED ON WESTERN
ELECTRIC and R. C. A. PHOTOPHONE system or
silent pictures. Go anywhere; references. Address
Alex Branik, 3486 Brush St., Detroit, Michigan.
THEATRE MANAGER DESIRING CHANGE,
preferably South or West, married, go anywhere.
References; successful record. Two weeks’ notice
necessary; at present employed major chain. Handle
any type theatre or group, executive capacity. Thor-
ough experience all branches business. All replies
will be answered. Wire or letter. Address H. Nells,
Majestic Hotel, Utica, N, Y.
ARE YOU LOOKING FOR SOMETHING
DIFFERENT IN ORGAN SOLOS? I have it!
Eight years experience any style of solo. Can be
billed as a M. C. Singing Organist. Will go any-
where. Address Box 476, Exhibitors Herald-World,
407 S. Dearborn St., Chicago, Illinois.
WESTERN ELECTRIC OPERATOR, Age 21,
experienced, go anywhere. Address F. O. Box 89,
Richmond, Indiana.
AT LIBERTY— PROJECTIONIST. Experience
on silent and talkie equipment, can give reference;
will locate anywhere. Address R. E. Huard, 34 Bond
St., Battle Creek, Mich.
PROJECTIONIST, SOUND OPERATOR, fifteen
-ears experience; write or wire. Address Barney
-udesher, 1493 Washington St., Dubuque, Iowa.
FORMER WESTERN ELECTRIC SERVICE
ENGINEER SEEKS POSITION as Acoustic and
Projection man in a theatre. Nine years Radio
Amplifier and Public Address Experience. Can op-
erate. Address Box 400, Fort Jefferson, L. I.,
New York.
YOUNG MAN DESIRES POSITION as man-
ager of theatre. Ten years experience. Address
Box 487, Exhibitors Herald-World, 407 S. Dearborn
St., Chicago, Illinois.
A-l THEATRICAL SIGN WRITER AND LOB-
BY DISPLAY ARTIST desires permanent connec-
tion with reliable concern. Thoroughly experienced
and dependable. Will go anywhere. Address R. J.
Callahan, 48 Costello St., Dayton. Ohio.
MANAGER DESIRES POSITION— Knows show
business from A to Z. Am highly efficient, honest
and reliable. References exchanged. Can go any-
where. Address Box 485, Exhibitors Herald-World,
407 S. Dearborn St., Chicago, Illinois.
THEATRE MANAGER. ORGANIST. AD WRIT-
ER, WESTERN ELECTRIC SOUND OPERATOR
— Non-Union, married, aged 35, desires two or three
year contract south of Mason-Dixon line or outside
continental United States. At liberty about Sep-
tember 15th. Highest references. Address full par-
ticulars. Box 486. Exhibitors Herald-World, 407 S.
Dearborn St., Chicago. Illinois.
YOUNG MAN DESIRES CONNECTION as ad-
vertising or house manager of theatre. Fifteen years
experience. Write Box 484, Exhibitors Herald-World,
407 S. Dearborn St., Chicago, Illinois.
ATTENTION, THEATRE OWNERS. Specially
trained managers, theatre advertising men, theatre
service men, available for employment at short notice.
No service charges. Address Theatre Managers In-
stitute, 325 Washington St., Elmira, New York.
ATTENTION, THEATRE OWNERS. Specially
trained managers, assistant managers, advertising
men, service men, available for employment at short
notice. Address Theatre Managers Institute, 325
Washington St., Elmira. New York.
Equipment Wanted
WANTED— TO PURCHASE— from 500 to 650 up-
holstered opera chairs for sound picture house. Also
two Simplex or Powers Projectors, must be prac-
tically new, at bargain prices. Address Exhibitors
Lock Box 674, Pine Bluff, Arkansas.
WANTED TO BUY — At best cash prices, Simplex
Projectors — Mechanism or complete machines. Ad-
dress Joe Spratler, 12-14 East Ninth St., Chicago,
Illinois.
WANT SEVERAL MERCURY RECTIFIERS,
good, bad, or incomplete, cheap. Address Preddey,
188 Golden Gate Ave., San Francisco, California.
WANTED — Peerless or Simplex projectors, also
Strong reflector arc lamps. State price, condition
and number of machines. Will pay cash, or one-
third down and balance C.O.D. Address Box 337
Exhibitors Herald-World, 407 S. Dearborn Street,
Chicago, Illinois.
HIGHEST PRICES paid for used opera chairs,
projection machines, etc. Address Movie Supply Co.,
844 Wabash, Chicago. Illinois.
Parks for Sale
PARK FOR SALE — $4,000 PROFIT guaranteed
for 1930. Valuation $32,800. Sell for $29,000.
$5,000 cash and balance in easy yearly payments.
Address Frank Orndorff. Mattoon, Ills.
Cameras for Sale
AKELEY, brand new. Write for booklet. Ad-
dress Wood, 204 Inland Bank, Indianapolis. Indiana.
Theatres for Sale or Rent
THEATRE IN SOUTH BEND, INDIANA— Seat-
ing 1127 — in theatre district. Inquire Dr. J. Burke,
South Bend, Indiana.
GOOD PAYING 350 SEAT HOUSE, 50c and 25c,
SPECIALS 75c and 35c, silent, no competition, near-
est sound sixty mountain miles. Building 55 ft. x
110 ft., three lots, store, six room house, dance hall,
weekly dances, shows seven nights. Must sell ac-
count of altitude. Less than half cost. Snap. Ad-
dress Rainbow Theatre, Jackson Hole, Wyoming. Lo-
cated in the finest game and fishing country in the
United States.
CAN SELL YOUR THEATRE QUICKLY—
SEND ALL PARTICULARS to Albert Goldman, 5
S. Wabash Ave., Chicago, 111.
FOR SALE — 250 SEAT HOUSE and equipment.
Population 1100 — big drawing power — perfect sound —
no competition. Have to se it to appreciate it. An
opportunity. Address T. Edgar Reed, Herndon,
Virginia.
FOR SALE— THEATRE FULLY EQUIPPED—
including talkies. Seven day town. Cheap if taken
at once. Write Stocton Theatre, Stocton, Illinois.
A REAL NICE THEATRE IN TOWN 2500 POP-
ULATION. Talking Pictures. Six other towns to
draw from. At a bargain. Address R. W. Floyd,
Dyer, Tennessee.
FOR SALE— THEATRE BUILDING COMPLETE
OR PICTURE BUSINESS ONLY. 7 day town,
doing nice business, population 7500; equipped with
Sound — Automatic oil heat — good ventilation. Ex-
cellent Simplex equipment. Deal with original own-
ers of building. Address Lyons Theatre, Lyons, 111.
FOR SALE— THEATRE BUILDING COMPLETE.
TOWN of 12,000, no competition, fully equipped
with sound and doing a nice business. Address
D. O. Coleman, Southington, Conn.
TWO THEATRES— TOWN 5,000; must be sold
to settle estate; absolutely genuine bargain. Ad-
dress Box 488. Exhibitors Herald-World, 407 S.
Dearborn St., Chicago, Illinois.
SACRIFICE SALE— BEAUTIFUL, NEW, MOD-
ERN BRICK THEATRE; 250 seats, perfect sound
equipment. Address Princess theatre, Vardaman,
Miss.
ARCADIA THEATRE BUILDING, OLNEY, IL-
LINOIS. 650 seat, 3 stores, 7 offices, all rented;
or will SELL (NOT RENT AS PREVIOUSLY
STATED) the theatre alone on a good income basis.
Address A. L. Redman, Pres., 212 E. Main St.,
Olney, Illinois.
Theatres Wanted
BEFORE YOU BUY A THEATRE consult us.
Profitable houses always on hand. Address Albert
Goldman, 5 S. Wabash Ave., Chicago, Illinois.
Films Wanted
. WOULD LIKE TO PURCHASE a few good,
silent comedies. Film must be in good condition.
Mail list and prices to the Pittsburgh Sales Company,
1317 Clark Building, Pittsburgh, Pa.
Bankrupt Stock
BANKRUPT STOCK — FILMS — MACHINES,
also Talking Equipment. Stamp for list. Address
Box 255, Hickman Mills, Missouri.
Projector Repairing
BEST SHOP for repairing projection machines.
Prompt service, reasonable prices. Address Movie
Supply Co., 844 Wabash, Chicago, Illinois.
SKILLED MECHANICS, specialized tools, and a
shop equipped for but one purpose can offer you
nothing but the best in repair work. That is what I
have, and I can offer you the best in the overhauling
of your motion picture machinery equipment. One
of the oldest repair men in the territory, and serving
some of the largest houses. Relief equipment fur-
nished free. For results bring your work to Joseph
Spratler, 12-14 E. Ninth St., Chicago, Illinois.
Insurance
THE BIGGEST SAFEGUARD for your business
is the sure protection afforded by insurance. BUT
insurance improperly written is itself a loss of money
to you. For ten years we have made a study of the
theatre’s insurance needs. Call on us or write us.
Address Jules Juillard & Co., Room 937, 175 W.
Jackson Blvd., Chicago, 111.
Films for Sale
FREE 35 MM. FILM, SUITCASE PROJEC-
TORS, $30.00. 9mm. film cheap. List. Address
Seavey, 76 Laurel, Ridgefield Park, New Jersey.
COMEDIES, ACTION. WESTERN and Sensa-
tional Subjects at lowest prices. Perfect condition
film. List. Address Colonial Film & Supply Co., 630
Ninth Ave., New York. N. Y.
EXCELLENT WESTERNS. $3 REEL; Powers
6A Projectors, $125.00. Address Marshall Films,
Rome, Georgia.
Chairs for Sale
VENEER SEATS — Two hundred for sale at bar-
gain price. Address Good-All Electric, Inc., Ogallala,
Nebraska.
OPERA CHAIRS, seats and backs for all makes,
five ply, at prices that save you money. Jobs in new
and used chairs. Address Redington Company,
Scranton, Penna.
FOR SALE— 1000 UPHOLSTERED SEATS. Im-
itation Spanish leather, veneered backs. $1.85 each.
1500 5-ply veneered chairs 95c each. Address Illi-
nois Theatre Equipment Company, 1029 S. Wabash
Ave., Chicago, 111.
BIG BARGAIN in used Opera Chairs, 600 up-
holstered, 800 veneer. Address Movie Supply Co.,
844 Wabash Ave., Chicago, Illinois.
1,000 used high-grade spring constructed theatre
seats covered in imitation Spanish leather. The seats
are all brand new with metal bottom boards. Very
reasonable prices. 500 spring edge seats covered in
imitation Spanish leather made by Heywood-Wakefield
Company. 1,000 upholstered seats in imitation leather,
veneer backs. 750 heavy 5-ply veneer theatre chairs
54 backs. Also several smaller lots of upholstered
chairs, panel backs, at very attractive prices. We can
furnish you with your needs — everything for the thea-
tre— in the used line — at a great saving. For more
information and prices, write Illinois Theatre Equip-
ment Company, 1029 S. Wabash Are., Chicago, 111.
Would Like to Trade
$120 PER MONTH INCOME PROPERTY leased
to government, 10 years for Post-Office. Will trade
for Theatre building or Theatre business. Address
Box 493, Exhibitors Herald-World, 407 So. Dearborn
St., Chicago, Illinois.
126
EXHIBITORS HERALD-WORLD
June 14, 1930
w
THE VOICE OF THE INDUSTRY
LETTERS FROM READERS
Roller Skating and B. O.
MAY I HAVE JUST A SHORT SPACE
in your valuable paper that I may warn
other exhibitors of a threatened menace
over the whole country and that is the
roller skating craze.
We have one landed here in our little
town of about 1,000. He has a large tent
and was, 1 understand, at Anita, Iowa, last
summer. I knew early in the season that
he figured on coming, but had no idea what
a havoc he would cause to the picture
show game and I did not get busy. Now
that he is here I am getting busy and either
he or I will close down. It is not alone
the people that go down there to skate but
it is the spectators that he allows around
free and has seats for. They were formerly
our patrons, as were also the young people
who skate.
I own a large building which was for-
merly an old church building. I had to buy
this to keep out another theatre. We are
putting on a series of weekly dances and
are going to get roller skates, and if I
cannot stop at any other way I will let
adults skate free until we see who wins out.
He opened up on Sunday and was re-
quested by the church people to close down
on Sundays, but he was so gutty that he
opened up again the next Sunday and said
that he had just as much right to run as
the theatre. (We have a Sunday show.)
For a wonder, the church people are for us
and not him. It is a problem what he will
do this coming Sunday.
So I want to warn other exhibitors, if
such a thing heads for your town, get busy
and get busy quick. Because the roller
skating rink will get all of your business.
We have already taken out one program a
week and will have to take out more if he
continues. You have no idea how crazy
the younger generation are for these roller
skating rinks.
This man, I was told, took $3,500 out of
Anita last year. He more than paid for his
outfit. — A. W. Sage, Rialto Theatre, Adel,
Iowa.
Standard Equipment
IN THE LAST WEEK’S ISSUE OF
this appreciated chapter, under the “Voice
of the People,” or rather, the space you
give us exhibitors to say something or to
express our opinions, I notice someone
stated he thought it would be a good idea,
when we fellows wrote up a picture, that
we state or tell the name of our equipment.
Maybe he thinks if you haven’t a Western
Electric outfit you cannot give the picture
its true worth in your write-ups.
But my opinion is this: When a picture
is good and the recording is okay, you do
not have to have Western Electric equip-
ment before you can tell the world w^etlm'-
it is good or bad. I do say you should
have a good standard equipment and you
should have this equipment put in by a
competent man who knows how to install
it, who knows where to place the acoustic
material. You must also have a good man
in the projection room right on the job all
the time.
Now I know what I am talking about,
for we have Pacent equipment and when
the pictures and the recording for the pic-
tures comes to us okay, it is as clever and
as bright and well understood by our pa-
trons as any make of equipment.
It would never do for only one equip-
ment to be standard. This is too big a
business world for us to have to depend on
just one thing to rule. While the Western
Electric people, we admit, are smart in-
ventors, you know there are others. And
without competition, what would become
of us all? — Walter Odom, Dixie Theatre,
Durant, Miss.
Putting in Talkers
I HAVE PURCHASED THE PARK THE-
atre and will close down on June 1, to put
in the talkies and change the front entrances
with a new up-to-date booth, rewind room,
battery room and generator room. The Park
has run silent up to now which was on a
lease and operated by Harry Hurowitz.
I sold my theatre at Canora, Sask., to Mr.
H. MacCampling of Minnedosa and he took
possession on March 27.
Besler Brothers used to operate the Princess
theatre, Melville and Yorkton, for sixteen
years when we sold out both places to N.
Rothstein. Then I bought the theatre at
Canora myself and have now purchased the
Park theatre, Winnipeg.
If you care to put this in your magazine
you may do so. We have been a reader of
your paper since we started in business and
I must say I like to read your paper. The
first thing I do is read your paper as soon as
I get it from the mail. The most interesting
part is “What the Picture Did for Me.” It
gives a fellow an idea as to what a picture is.
— R. Besler, Park theatre, Winnipeg, Man.,
Canada.
On Special Prices
THE OBJECT OF THIS LETTER IS
to keep, if possible, some other small
town exhibitor from getting hooked, stung,
and otherwise dismantled on P a t h e’s
“Swing High.” We ran it last week at a
special price and what a price. Advertised
it to the limit, found it the poorest picture
we have run since going sound ten months
ago, and a terrible box-office flop.
In fairness to Pathe, will say we talked
to their Dallas mnager and have his assur-
ance that he will see that we are taken care
of. But why in the great wide world —
crazy as this industry of ours is — do they
try and push over a great big piece of
cheese like this on the public and exhibitor
at a high price and think it will get over?
If we had raised our admission we would
have been washed out for another couple
of weeks. As it was they had sense enough
not to come out after the opening, and it
just ruined a Friday and Saturday for us.
No kidding — I wonder if you, in writing
your report of this picture in “Service on
Pictures,” knew that Pathe was doing, or
trying to do, a “King of Kings” on the
price scale? I grant you we took a chance,
no advance dope to go by, when we con-
tracted for it, but again I say, Pathe knew
what they had, or rather didn’t have, before
they hit us with it.
Any program Pathe picture we have
played has been better than this in enter-
European Sound
Houses Showing
Profit Increase
( Special from Department of Commerce)
WASHINGTON, June 10.— Despite the
difficulties of obtaining anything like a
regular supply of native language “talkies,”
practically every European cinema equipped
for sound-film is showing an increase in
profits. A typical example is the case of
Norway, where receipts have increased at
least 15 per cent since the coming of sound.
Two of the principal theatres in Oslo are
equipped with American apparatus. One of
these, located in the center of the town,
was closed for four months last year while
it was being rebuilt. In spite of this the
gross receipts of the eight months it was
opened with sound showed an increase of ,
15 per cent over the twelve months it was ]
previously playing silent. In the other
American equipped theatre a similar in-
crease in profits was shown. Gross receipts
of 245 Norwegian cinemas have aggregated
12 /2 million kroner in 1929, and are likely
to show an even greater profit at the end ij
of this year.
Texas House Goes Under
N ew Management in Fall
(Special to the Herald-World )
MEMPHIS, TEX., June 10. — Announce-
ment has been made by R. E. Martin that
he will go into the picture show business
sometime in the fall. Martin will open up
the Texas theatre in the building now oc-
cupied by the Gem theatre, which building
he owns. Between the present and the
time which he expects to open the theatre
under his management, Martin stated that
he will purchase the very best equipment
possible.
Winner Made Publicity
Director for Kae Studio
(Special to the Hcrald-U'orld)
NEW YORK, June 10. — Lewis Winner
has been secured by the Kae studio, com-
mercial photographers and manufacturers
of the Kae slides, and also business motion
picture producers, of 125 West 45th street,
as director of advertising and publicity.
Photography Congress to
Meet in Dresden in 1931
The Eighth International Congress of
Photography will be held in 1931 in Dres-
den. It will convene on Tuesday, July
28, and adjourn the following Saturday,
August 1.
Ten Indian Firms Merge
(Special to the Herald-World)
LONDON, Tune 10. — Ten Indian moving
picture companies have merged with the
Ceylon studios for the production of silent
and talking films. Talkers will be made in
two languages, English and one Indian
dialect, which will probably be Hindustani.
The combine represents a total of about
$7,500,000.
tainment value, photography and sound —
yes, even the recording is terrible.
With which few words, please send me
a couple of new Almanacs covered by the
enclosed check. Friend Hodges in Holly-
wood can remember us and a special re-
quest we made of him long, long ago. I
haven’t the heart to write him again. Sad-
der and wise, but still cordially and op-
timistically.— Henry Reeve, Mission Thea-
tre, Menard, Texas.
June 14, 1930
EXHIBITORS HERALD-WORLD
127
w
WHAT THE PICTURE DID FOR ME
Verdicts on Films in Language of Exhibitor
Copyright, 1930
Columbia
ROYAL ROMANCE (AT): William Collier. Jr.—
May 23-24. Excellent for small town Saturday trade.
The Negro in this is the biggest part of the show.
Plenty of laughs, lots of spooky stuff, some action.
— J. S. Walker, Texas theatre, Grand Prairie, Tex.
— General patronage.
CALL OF THE WEST: Special cast — A different
kind of Western that they like. We had better
than average business for Friday and Saturday with
only usual advertising. It’s great entertainment. —
W. H. Brenner, Cozy theatre, Winchester, Ind. —
General patronage.
First National
THE LOVE RACKET (AT): Special cast— May
27-28. Just a fair program picture that they are
all fed up on. The sooner the producers find out
that it is better to make a few pictures and put
something in them, instead of making for volume,
the better and stronger the industry will be. Seven
reels. — C. R. Shuttleworth, Princess theatre, Waynes-
boro, Miss. — 'Small town patronage.
STRICTLY MODERN (AT) : Special cast — May
23-24. Not as good as Dorothy’s former pictures.
Our patrons prefer to see her in light comedy roles.
— -H. R. Cromwell, Bedford theatre, Bedford, Pa. —
Small town patronage.
SEVEN FOOTPRINTS TO SATAN: Special cast
— May 19-20. I don’t know how to comment on this,
as I found that while it held all patrons right to
the end and seemed to fascinate them, yet when it
was over one couldn’t say that it was a picture you
would care to look at again. Six reels. — V. Crich-
ton, Regent theatre, Chapleau, Ont., Canada. — Small
town patronage.
HER PRIVATE LIFE (AT) : Billie Dove— I would
be better pleased if this life would have remained
private. It was no good to us. Billie used to pull
for us but this one was terrible and it seems that
our public had a hunch that it was. (I’d like to
get hold of the guy that thinks we should have
music with dialog!) — A. N. Miles, Eminence theatre.
Eminence, Ky. — Small town patronage.
SCARLET SEAS: Richard Barthelmess — May 6.
Pretty good, although Rarthelmess looks funny
knocking out a guy who outweighs him by about a
hundred pounds. — Roy W. Adams, Pastime theatre,
Mason, Mich. — General patronage.
WEARY RIVER: Richard Barthelmess — May 21-22.
A very good picture that pleased. I should rate it
as one of his best. Must have been greatly im-
proved in sound. Nine reels. — V. Crichton, Regent
theatre, Chapleau, Ont., Canada. — Small town pat-
ronage.
Fox
HIGH SOCIETY BLUES (AT): Gaynor-Farrell—
May 4-5-6. Another knockout from the “Stinny Side
Up" team. Fox surely has the box office product
this year. Did a nice business with this one and
had rain each night to buck. — J. C. Kennedy, Em-
press theatre, Akron, la. — Small town patronage.
SUCH MEN ARE DANGEROUS (AT) : Warner
Baxter — May 7-8. A dandy piece of entertainment.
Satisfied and drew well. — J. C. Kehnedy, Empress
theatre, Akron, la. — Small town patronage.
HOT FOR PARIS (AT) : Victor MacLaglen—
May 18-19-20. A very funny picture that satisfied
generally and drew well. — J. C. Kennedy, Empress
theatre, Akron, la. — Small town patronage.
HARMONY AT HOME (AT) : Special cast— Not
much of a picture. Will get by for a short run.
Recent tent show produced the same play here.
Wonder if they are paying royalty! — E. N. Collins,
Star theatre. Humble, Tex. — General patronage.
GIRL FROM HAVANA: Special cast — May 19-20-
21. Good. Seven reels. — Benjamin Shnitka, Royal
theatre, Innisfail, Alta., Canada. — Small town pat-
ronage.
SUNNY SIDE UP (AT): Gaynor-Farrell— A sure
fire drawing card, although the photography is poor
in spots. — E. N. Collins, Star theatre, Humble, Tex.
— General patronage.
THE GOLDEN CALF (AT) : Special cast— A cork-
ing good picture but was sold to us as a special with
the price too high, so we didn’t break even on it. —
A. N. Miles, Eminence theatre, Eminence, Ky. —
Small town patronage.
THEY HAD TO SEE PARIS (AT): Will Rogers
— May 20-21. One of the best we have shown since
opening with sound the first of May. Patrons said
Key to Sound Symbols
AT — All-Talking
TME— — 1 Talking, Musical Score, Effects
MC— Musical Comedy
O Operetta
ME— Musical Score, Effects (only)
DEFINITIONS: AT, a picture in which all
speaking to be observed In the essential action
is recorded, the designation including any musi-
cal score which the picture may have.— TME, a
part-talking picture, the designation including
the musical score necessary in such types and
any sound effects. MC, a picture corresponding
to the type of stage production called “musical
comedies, 'V being extravaganzas or revues featur-
ing musical acts and dancing and with all sound
essential to the action, including dialog, re-
corded . O, a picture corresponding to the
light operas of the stage called “operettas.”—
ME, a picture which has a musical score, may
have sound effects, but which has no dialog.
NOTE: When no symbols appear directly after
the title, the picture was run in silent form.
good. Did more business with this than with any
so far. Don’t be afraid to boost it. Will Rogers
will draw them in. Fox is sending us good service.
Thanks ! Ten reels. — F. O. Litsch, Royal theatre,
Hopkins, Mo. — Small town patronage.
LONE STAR RANGER (AT): George O’Brien—
May 23-24. A fine Western. Drew them in from
near and far. — J. C. Kennedy, Empress theatre,
Akron, la. — Small town patronage.
LONE STAR RANGER (AT) : George O’Brien—
May 22-23-24. Very good. — Benjamin Shnitka, Royal
theatre, Innisfail, Alta., Canada. — Small town pat-
ronage.
CAMEO KIRBY (AT): J. Harold Murray— May
22-23-24. Did not go over here, as I had played
silent version twice and they simply wouldn’t come
in to see it in sound. Paid twice as much as I
should, but of course Fox will give an adjustment —
next year, if I make them. — Harry Hobolth, Maxine
theatre, Imlay City, Mich. — 'Small town patronage.
ROMANCE OF THE RIO GRANDE (AT) : Warner
Baxter — April 18-19. A very fine production. Did
nice business, as have all Fox pictures I have run
so far this year. — J. C. Kennedy, Empress theatre,
Akron, la. — Small town patronage.
THE COCK EYED WORLD (AT): Special cast^-
This picture old and out-of-date. Lots of war time
bunk. I guess it was all okay on its first rounds
but they want something altogether different now.
If you have to play it yet start early because it
will be 12 o’clock when you run it for a showing.
— Walter Odom & Sons, Dixie theatre, Durant, Miss.
— General patronage.
LOVE, LIVE AND LAUGH (AT): George Jessel
J. C. Jenkins
— His Colyum
The page of Jay see Jenkins’ com-
ment, together with his sundry and
several, but always interesting,
observations on other topics, is
found on page 109 of this issue.
Jaysee— Page 109
- — May 6-7. A very good picture, well done. Some
of the dialog was hard to get on account of the
dialect. War scenes realistic. Jessel is good, sings
well. Had several patrons come and tell me they
liked it. The story is “different” but very good.
Ten reels. — F. O. Litsch, Royal theatre, Hopkins, Mo.
— Small town patronage.
MGM
FREE AND EASY (AT) : Buster Keaton— May
2-3. Very good funny and real clever. Satisfied
and drew fairly well. — J. C. Kennedy, Empress the-
atre, Akron, la. — Small town patronage.
REDEMPTION (AT) : John Gilbert— May 19-20.
Not a bad picture. But it seems to me that anyone
would know better than to put Conrad Nagel in the
same picture with Gilbert. Gilbert’s mediocre voice
doesn’t need the comparison with that of Nagel,
whose voice is unusually good. — J. S. Walker, Texas
theatre. Grand Prairie, Tex. — General patronage.
THEY LEARNED ABOUT WOMEN (AT): Van
& Sehenck — May 21-22. A very good picture with a
darn poor title. This team is good and the rest of
the cast is fine. Had to cut out one scene, as it was
too hot for a small town. Did not make any differ-
ence with the show. — G. B. Orne, Richmond theatre,
Richmond, Vt. — Small town patronage.
ANNA CHRISTIE: Greta Garbo— May 27. The
incomparable Greta Garbo gave her usual fine exhibi-
tion of acting. She has no equal on the screen today.
As usual, Marie Dressier did most excellent work. —
George Lodge, Green Lantern theatre, Claymont, Del.
— General patronage.
ANNA CHRISTIE (AT) : Greta Garbo— May 21-22.
One of the most depressing pictures we ever ran.
And it did no business. Garbo and the other mem-
bers of cast all were very good but people, at least
in this community, do not care for the sordid type.
Some of my people had seen the picture before we
ran it and their adverse comments killed it here. — -
H. R. Cromwell, Bedford theatre, Bedford, Pa.—
Small town patronage.
NOT SO DUMB: Marion Davies — May 24. A very
good picture. Not as good as some of her produc-
tions but a good average production. — George Lodge,
Green Lantern theatre, Claymont, Del. — General pat-
ronage.
MONTANA MOON (AT) : Joan Crawford — May
9-10. Good draw but rather raw in spots, according
to some. Not much Western to it. — J. C. Kennedy,
Empress theatre, Akron, la. — Small town patronage.
MONTANA MOON (AT) : Joan Crawford— May
17-18. A real show that will make anyone money
that isn’t paid to advertise. And it will please 99
per cent of your patrons. Our reproduction on this
was as good as the best. — Harry Hobolth, Maxine
theatre, Imlay City, Mich. — Small town patronage.
CHASING RAINBOWS (AT): Bessie Love— Here’s
a dandy and one you can boost. Moran and Dressier
walk away with the show, which is the -best I have
ever seen them in. Can be billed heavy. Eleven
reels. — B. J. Vandenby, Strand theatre, Springfield,
S. D. — 'General patronage.
WOMAN RACKET (AT) : Tom Moore— May 23-24.
Good picture. Pleased 100 per cent. Fine photog-
raphy. Eight reels. — Robert K. Yancey, Bonny the-
atre, Mansfield, Mo. — General patronage.
WOMAN RACKET (AT) : Special cast— May 11-12.
A very good picture. Will please just about every-
one.— Harry Hobolth, Maxine theatre, Imlay City,
Mich. — Small town patronage.
DYNAMITE (AT) : Special cast — April 20-21-22.
A great picture. Satisfied all but did not draw. I
really believe it is the best recorded picture I have
ever played. — J. C. Kennedy, Empress theatre, Akron,
la. — Small town patronage.
DYNAMITE (AT) : Special, cast — May 30-31. This
is one of the best I have ever run. MGM has got
the stuff, boys, and this New Orleans branch is a
clean bunch to do business with. Just one hit after
another. Fourteen reels. — C. R. Shuttleworth, Prin-
cess theatre, Waynesboro, Miss. — Small town patron-
age.
CHILDREN OF PLEASURE (AT) : Lawrence
Gray — May 26-27. Another, O, Lord, of the trials
and tribulations of a song writer made worse by
poor voices and bad mixing. This Helen Johnson
may be a riot at the Palace but she is a sick-looking
sister with a sicker voice which comes out through
her nose in the talker. Most of the dialog is done
with an orchestra going at full blast a la Universal.
— J. S. Walker, Texas theatre, Grand Prairie, Tex.—
General patronage.
128
EXHIBITORS HERALD-WORLD
June 14, 1930
THE BROADWAY MELODY (AT) : Special cast
— May 9-10. All that has been said of this is true.
It is excellent entertainment. Patrons said good
picture. Technicolor in Reel 8 is beautiful. Music
is extra-good. Hope we get more like it. Ten reels.
- — F. O. Litsch, Royal theatre, Hopkins, Mo. — Small
town patronage.
SO THIS IS COLLEGE (AT) : Special cast — May
23-24. Very good comedy, full of pep and action.
Story of the social side of college life. Filmed on
Southern California campus. Football game at the
end is very good and realistic. Music is good
throughout. You won’t be disappointed in this one.
Didn’t make anything as I paid too much for it.
Ten reels. — F. O. Litsch, Royal theatre, Hopkins, Mo.
— Small town patronage.
OUR MODERN MAIDENS (TME) : Joan Crawford
— May 16-17. A lemon for the small town. Some
walked out and others were disappointed because it
was not an all-talking picture. Bought only all-
talking pictures from Metro and then they send this.
Too bad for the box office. Some of the scenes are
certainly raw and suggestive. Don’t play it. It will
hurt your business in the small town. The censors
must have been asleep when they passed on this one.
Eight reels. — F. O. Litsch, Royal theatre, Hopkins,
Mo. — Small town patronage.
MARIANNE (AT) : Marion Davies — A mighty fine
picture. Wish I could get more like it. Ran it for
an American Legion benefit and it sure is a good one
for such an occasion. Thirteen reels. — B. J. Van-
derby, Strand theatre, Springfield, S. D. — General
patronage.
HOLLYWOOD REVUE (AT) : Special cast— A
complete flop. They absolutely would not come out
to see a revue without a story. Small towns do not
seem to get the revue idea. Twelve reels. — A. N.
Miles, Eminence theatre. Eminence, Ky. — Small town
patronage.
Paramount
THE MIGHTY (AT) : George Bancroft — This was
our third talker and business fell off quite a bit.
Fifty cents a throw for this small town and everyone
broke, makes it hard for people to "dig up.” This
was a man’s play. Women do not care for this type.
The play was fair. Nothing to get excited over and
soon forgotten. Bancroft never was a favorite here,
nor was Esther Ralston. Personally, I wish I had
not bought it. Photography excellent. — Philip Rand,
Rex theatre, Salmon, Idaho. — General patronage.
STREET OF CHANCE (AT): William Powell—
In second week of talker crowds fell off abruptly.
This play is only fair, and despite William Powell’s
superb voice and acting, it is not a play to attract
people. Plot is not so good. Type has no draw. No
love plot of younger people. No music. A man’s
play only. Leave it off your buying if possible. —
Philip Rand, Rex theatre, Salmon, Idaho. — General
patronage.
HALFWAY TO HEAVEN (AT): Buddy Rogers
— May 23-24. Good. Buddy clicks better talking than
he did silent with my people and Jean Arthur ie
certainly a sweetheart. — Roy W. Adams, Pastime the-
atre, Mason, Mich. — General patronage.
THE RAINBOW MAN (AT): Eddie Dowling—
Too long and draggy, did not pull film rental. One
bad spot in which crash caused needle to jump.
Just one of those old sound pictures that are obso-
lete in every respect today. Ten reels. — A. N. Miles,
Eminence theatre. Eminence, Ky. — Small town pat-
ronage.
THE RAINBOW MAN (AT): Special cast— This
was our second talker and it surely did please the
general public. Everyone had a good word for it,
as I ran it three days through word-of-mouth adver-
tising. Brought them in even on Tuesday, Wednes-
day and Thursday. I was afraid really to buy this,
as it was an old play. However, we got by. But
one can readily see the difference in sound between
an old and more recent film. It won’t pay to run
them old and the problem is going to be how to run
them hot off the press. Perhaps buying only a few
at a time and securing guaranteed quick action will
do the trick. Anyway, buying a flock of pictures
will ruin one. People want A1 sound. Exhibitors
pay A1 prices and should be given only A1 prints.
We are running sound-on-film only. — Philip Rand,
Rex theatre, Salmon, Idaho. — General patronage.
THE CARNATION KID: Douglas MacLean—
April 29. Good comedy, but what a flop it took on
“gift night!” Must have been the weather. — Roy W.
Adams, Pastime theatre. Mason, Mich. — General pat-
ronage.
THUNDERBOLT: George Bancroft— May 15-16-17.
Good, but has poor ending. Eight reels. — Benjamin
Shnitka, Royal theatre, Innisfail, Alta., Canada. —
Small town patronage.
RIVER OF ROMANCE: Buddy Rogers— May 12-
13-14. Fair program picture. Eight reels. — Benjamin
Shnitka, Royal theatre, Innisfail, Alta., Canada. —
Small town patronage.
THE COCOANUTS (AT): Special cast— May 18-
19-20. The country folk turned out to hear and see
this new talker and they put this over all right.
This is a crazy show but people seemed to like it,
especially men and young folks. That awful-looking
Hibernian, Groucho Marx, nearly drove me wild with
his monopolizing the show and wisecracking us to
death, but the singing, dancing and the tomfoolery of
the other Marx boys was just grand. I would like
one of these a month, minus Groucho. Ends of reels
were cut and some silent spots appeared which, con-
sidering price we paid, was a bad pill to swallow.
It’s going to be a fight to seure A1 prints. Run this
before it gets any older. — Philip Rand, Rex theatre,
Salmon, Idaho. — General patronage.
THE FLEET’S IN : Clara Bow — May 4-5. Fair
comedy-drama. Didn’t pay expenses. — Roy W.
Adams, Pastime theatre, Mason, Mich. — General pat-
ronage.
WINGS: Special cast — May 7-8-9. Stupendous!
And all the other superlatives so often misapplied to
pictures are justifiable in referring to this produc-
tion. However, it didn’t do much business. — Roy W.
Adams, Pastime theatre. Mason, Mich. — General pat-
ronage.
Pathe
THE RACKETEER (AT) : Robert Armstrong —
April 16-17. Just fair. A bust, compared with "Oh
Yeah!” — J. C. Kennedy, Empress theatre, Akron, la.
— Small town patronage.
THE SOPHOMORE (AT): Eddie Quillan— This is
good but it did not draw very well. I think people
must be like the small girl here who came to the
matinee. When she went home her mother asked
her about the picture and she said, "Well, mother,
it was very good, but aren’t football pictures out of
season?” So I think everyone else must have thought
it was out of season, too. Play it next fall. Eight
reels. — A. N. Miles, Eminence theatre. Eminence,
Ky. — Small town patronage.
SO THIS IS MARRIAGE, 2.— What do you think
of a comedy line that goes like this : A man says
to his wife, “Turn over on your back.” And again,
“Lincoln freed the slaves. Lord, send us another
Lincoln to free the married men.” Pretty ancient
stuff. Can’t they think up something better than
these old gags? — E. N. Collins, Star theatre, Hum-
ble, Tex. — General patronage.
RKO
LOVIN’ THE LADIES (AT) : Richard Dix— May
21-22. Over-rated picture. Dix is wasted in this one.
— J. S. Walker, Texas theatre, Grand Prairie, Tex. —
General patronage.
VAGABOND LOVER (AT) : Rudy Valley-Nothing
wrong with this one. A wonderful, natural box
office attraction. They certainly do flock in to see
and hear Rudy. And believe me, Rudy is a sweet
singer. Just ask any of the lady customers! Rudy
and his band are good and they have made a mighty
interesting picture and a box office wow. — W. H.
Brenner, Cozy theatre, Winchester, Ind. — -General
patronage.
HARD BOILED: Sally O’Neill— April 25-26. Fair
picture. Better business than I have done lately.
— Roy W. Adams, Pastime theatre, Mason, Mich. —
General patronage.
SEVEN KEYS TO BALDPATE (AT): Richard
Dix — This is a pretty fair offering and pleased nearly
all. — E. N. Collins, Star theatre. Humble, Tex. — Gen-
eral patronage.
SECOND WIFE (AT): Conrad Nagel— May 24-25.
Well, this one will pass as nothing to write home
about, as they will try to tell you when they ask
you to sign on the dotted line. Seven reels. — C. R.
Shuttleworth, Princess theatre, Waynesboro, Miss. —
Small town patronage.
HIT THE DECK (AT): Special cast— Not so bad
and yet not so good. Big bunch of Negroes play in
the fourth reel. Solid reel of nothing but Negroes
and this does not register so good, I do not think, in
any theatre. North, South, East or West. — Walter
Odom & Sons, Dixie theatre, Durant, Miss. — Gen-
eral patronage.
HIT THE DECK (AT) : Special cast— An expen-
sive fizzle. Oakie manages to get by in this weak
story but Polly Walker has no business here. The
two synthetic colored actors remind me of the high
school dramatic players. No drawing power after
the first performance. The "Hallelujah” chorus af-
fords the only good singing in the whole thing. —
E. N. Collins, Star theatre. Humble, Tex. — General
patronage.
RIO RITA (AT) : Bebe Daniels— May 16-17. Well,
this is a good picture if you do not wait too long to
play it. They promised it to me in December, 1929.
and I played it May 16-17, so it didn’t mean a thing
in my sweet young life. Fifteen reels. — C. R. Shut-
tleworth, Princess theatre, Waynesboro, Miss. — Small
town patronage.
STREET GIRL (AT) : Betty Compson — A good pic-
ture. Supposed to be 100 per cent talking. We could
understand about 20 per cent. Nine reels. — B. J.
Vanderby, Strand theatre, Springfield, S. D. — Gen-
eral patronage.
Tiffany
THE LOST ZEPPELIN (AT): Conway Tearle—
May 23-24. Very good for Saturday night. The ice
scene very well done, with a good little story to keep
up interest. — G. B. Orne, Richmond theatre, Rich-
mond, Vt. — Small town patronage.
United Artists
THE TAMING OF THE SHREW (AT) : Pickford-
Faiirbanks — May 11-12-13. Production and acting are
perfect. Comedy very good. But the dialog (most
of it) was very hard to understand for us. I used
it as my first sound feature. — Roy W. Adams, Pas-
time theatre, Mason, Mich. — General patronage.
THE RESCUE: Ronald Colman — April 27-28. A
well made picture but it ran me $25 in the hole in
two days. — Roy W. Adams, Pastime theatre, Mason,
Mich. — -General patronage.
ETERNAL LOVE: John Barrymore — May 20.
Highbrow stuff with an unhappy ending. It didn’t
please and it lost me plenty. — Roy W. Adams, Pas-
time theatre, Mason Mich. — General patronage.
THE LOCKED DOOR (AT) : Rod La Rocque —
April 13-14-15. A very satisfactory picture. — J. C
Kennedy, Empress theatre, Akron, la.— Small town
patronage.
CONDEMNED (AT) : Ronald Colman — May 16-17.
A fair picture but indistinct talking, and I can
make nearly anything talk. — J. C. Kennedy, Empress
theatre, Akron, la. — Small town patronage.
Universal
BIG TIMBER: William Desmond — May 10. A
fair action picture. Used it as my final silent Sat-
urday program. — Roy W. Adams, Pastime theatre.
Mason, Mich. — General patronage.
UNDERTOW (AT) : Mary Nolan — May 18-19. A
good dramatic story with a terrific fight. Good dia-
log and effects. — Roy W. Adams, Pastime theatre.
Mason, Mich. — General patronage.
MOUNTAIN JUSTICE (AT) : Ken Maynard — Good
mountain picture. It’s a relief from the usual West-
ern. Eight reels. — B. J. Vanderby, Strand theatre,
Springfield, S. D. — General patronage.
MOUNTAIN JUSTICE (AT) : Ken Maynard — May
28. Good old-time Kentucky picture. Seven reels. —
L. P. Charles, Grand Opera House, Chetek, Wis. —
General patronage.
DAMES AHOY (AT): Special cast — Here’s a real
picture. Corking yarn, lots of laughs and customers
pleased. If Universal would have led off their com-
plete service with more of this calibre I think our
business would have been better. Seven reels. — A. N.
Miles, Eminence theatre, Eminence, Ky. — Small town
patronage.
SHOWBOAT (AT) : Laura La Plante — May 30-31.
This is supposed to be a talking picture but it is
mostly silent. Very little talking and that is poor.
Good story and good acting and good music. Pho-
tography fair. Print and records worn out. Don’t
want any more. Thirteen reels. — Robert K. Yancey,
Bonny theatre, Mansfield, Mo. — General patronage.
THE CLIMAX: Jean Hersholt — May 20. A well
acted little picture. Good all the way through and
held attention of our patrons.— George Lodge, Green
Lantern theatre, Claymont, Del. — .General patronage.
THE CLIMAX (AT) : Special cast— This was the
climax of punk entertainment Uncle Carl has been
handing us lately. No interest at all in the story.
Seven reels. — A. N. Miles, Eminence theatre. Emi-
nence, Ky. — Small town patronage.
EMBARRASSING MOMENTS (AT) : Reginald
Denny — May 16-17. This is a very good comedy and
the dialog was quite distinct during the scenes where
the dialog carries the story. — Roy W. Adams, Pas-
time theatre. Mason, Mich. — General patronage.
THE LAST PERFORMANCE: Conrad Veidt— April
20-21. A better picture than 6ome reports would
indicate but that didn’t mean anything at the box
office. — Roy W. Adams, Pastime theatre. Mason,
Mich. — General patronage.
SENOR AMERICANO: Ken Maynard — May 17.
Kept our patrons in an uproar all the time. Situa-
tions exciting, plenty of life and action. One of
Ken Maynard’s best to date. — George Lodge, Green
Lantern theatre, Claymont, Del. — General patronage.
THE NIGHT RIDE: Joseph Schildkraut — May 2-3.
This may have been good. I can’t say for sure be-
cause we couldn’t see the most dramatic scenes.
They were photographed entirely in the dark. — Roy
W. Adams, Pastime theatre, Mason, Mich. — General
patronage.
THE NIGHT RIDE (AT): Joseph Schildkraut—
Did not prove a satisfactory picture. Story was
hard to follow and scenes supposed to be at night
were very indistinct. Very poor attendance. Seven
reels. — A. N. Miles, Eminence theatre. Eminence,
Ky. — Small town patronage.
SKINNER STEPS OUT: Glenn Tryon— April 18-
19. Rather tame comedy. Didn’t do much. — Roy
W. Adams, Pastime theatre, Mason, Mich. — General
patronage.
Warner Brothers
FROM HEADQUARTERS: Monte Blue— Another
good silent picture that pleased those who came, but
many didn’t come. Poor photography. Seven reels.
— Robert K. Yancey, Bonny theatre, Mansfield, Mo. —
General patronage.
GOLD DIGGERS OF BROADWAY (AT): Special
cast — May 11-12-13. Many fine comments from pa-
trons. Got rained out every night so didn’t do so
good at the box office. Great production. — J. C. Ken-
nedy, Empress theatre, Akron, la. — Small town pat-
ronage.
THE ARGYLE CASE (AT): Thomas Meighan—
May 13-14. One of the best mystery pictures I have
ever seen. Thomas Meighan is a very good talker.
Patrons said good. No business on account of com-
mencement exercises and other school activities. Nine
reels. — F. O. Litsch, Royal theatre, Hopkins, Mo. —
Small town patronage.
THE HOTTENTOT (AT) : Edward Everett Hor-
ton— May 27-28. A good comedy which failed to
draw for us. Lots of hokum but it goes over very
good. Run it if you can buy it right. Patrons who
came said "Some horse race!” and it was. Eight
reels. — F. O. Litsch, Royal theatre, Hopkins, Mo.—
Small town patronage.
STATE STREET SADIE: Conrad Nagel— May 20.
We ran this silent and it was good and we had a
better crowd than usual on a silent show. Actually
made expenses. Seven reels. — Robert K. Yancey,
EXHIBITORS HERALD-WORLD
129
June 14, 1930
Bonny theatre, Mansfield, Mo. — -General patronage.
HONKY TONK (AT): Sophie Tucker— May 2-3.
, Good story, good photography, good music, but too
| jazzy for the small town. Some of the dialog a lit-
tle too rough. Otherwise a good picture. Sophie is
I a good actress and good singer. Lila Lee, George
Duryea, Mahlon Hamilton all good in their parts.
; Seven reels. — F. O. Litsch, Royal theatre, Hopkins,
Mo. — Small town patronage.
SONNY BOY (AT): Davy Lee— May 7-8. What
do you have to do to make money on Warner Brothers
pictures besides advertise? I even had the school
sell tickets and didn’t make a cent, at that. Answer:
don’t let them rob you on film rental and score
charges. They’ll sure try to. — Harry Hobolth, Maxine
theatre, Imlay City, Mich. — Small town patronage.
SAY IT WITH SONGS (AT): A1 Jolson— May
19-20. All of A1 Jolson’s pictures have the same plot.
AI suffers and suffers until he is united with his
family at the end. Would say that it was an average
production.- — H. R. Cromwell, Bedford theatre, Bed-
ford, Pa. — Small town patronage.
Miscellaneous
THE DRIFTER (F B O) : Tom Mix— May 23-24.
An average Mix Western that drew fairly well.
Seven reels. — -V. Crichton, Regent theatre, Chapleau,
Ont., Canada. — Small town patronage.
Serials
TARZAN THE TIGER (Universal): Why didn’t
they limit this to ten chapters ? Then we would be
through with it. As it is, we have five more chapters
to suffer through. Terrible! — A. N. Miles, Eminence
theatre. Eminence, Ky. — 'Small town patronage.
TIGER’S SHADOW (Pathe) : Am on sixth epi-
sode and it is holding up fairly well. — V. Crichton,
Regent theatre, Chapleau, Ont., Canada. — Small town
patronage.
Short Features
(SOUND)
EDUCATIONAL
BRIDE’S RELATIONS, 2. Good comedy. Had
quite a lot of laughs in it. — F. O. Litsch, Royal
theatre, Hopkins, Mo. — Small town patronage.
DAZE AND KNIGHTS, 1. Felix the Cat— An-
other good Felix cartoon. — Robert K. Yancey, Bonny
theatre, Mansfield, Mo. — General patronage.
A HOLLYWOOD STAR, 2. A scream from start
to finish. This pair is running a close second to
Laurel and Hardy. — J. C. Kennedy, Empress theatre.
Akron, la. — Small town patronage.
MATCH PLAY, 2. A great golf comedy and one
that can be enjoyed and appreciated by all, whether
they play golf or not. Bill it extra. — J. C. Kennedy,
Empress theatre, Akron, la. — Small town patronage.
NEW HALFBACK, 2. A dandy comedy. — J. C.
Kennedy, Empress theatre, Akron, la. — Small town
patronage.
PEACEFUL ALLEY, 2. Lloyd Hamilton — A sat-
isfactory comedy. — J. C. Kennedy, Empress theatre,
Akron, la. — Small town patronage.
FOX
FOX MOVIETONE NEWS No. 47. Our first news
from Fox. Not much to it. Hope the next will be
better. — F. O. Litsch, Royal theatre, Hopkins, Mo. — -
Small town patronage.
M GM
ALL FED UP, 2. Charley Chase — A real comedy.
Plenty of laughs. — J. C. Kennedy, Empress theatre,
Akron, la.- — Small town patronage.
BERTH MARKS, 2. Laurel-Hardy — Good comedy.
This pair is hard to beat. Fun takes places on a
Pullman and is continuous throughout. — F. O. Litsch,
Royal theatre, Hopkins, Mo. — 'Small town patronage.
THE BIG KICK, 2. Harry Langdon — A very good
comedy. — J. C. Kennedy, Empress theatre, Akron, la.
— Small town patronage.
THE BIG SQUAWK, 2. Charles Chase— Good
comedy with plenty of action. Seemed to go over
good. — F. O. Litsch, Royal theatre, Hopkins, Mo. —
Small town patronage.
BLOTTO, 3. Laurel-Hardy — Another knockout
from the funniest pair on the screen. — J. C. Ken-
nedy, Empress theatre, Akron, la. — Small town pat-
ronage.
GEORGE LYONS. A nice little short. — G. B.
Orne, Richmond theatre, Richmond, Vt. — Small town
patronage.
JAN GARBER’S BAND. A very good act but pho-
tography was poor. — Robert K. Yancey, Bonny the-
atre, Mansfield, Mo. — Goner. 'il patronage.
THE KING, 2. Harry Langdon — A very good com-
edy.— B. J. Vanderby, Strand theatre, Springfield,
S. D. — General patronage.
MOAN AND GROAN, 2. Our Gang — The first
Gang I have had this year that was much good and
this was a dandy. The Gang is sort of losing its
punch.— B. J. Vanderby, Strand theatre, Springfield,
S. D. — General patronage.
NIGHT OWLS, 2. Laurel-Hardy — Here is one
sweet comedy. It gets the great big belly laughs,
and how ! These boys certainly deliver the goods.- —
A. N. Miles, Eminence theatre. Eminence, Ky. — Small
town patronage.
PERFECT DAY, 2. Laurel-Hardy — The best com-
edy I have ever run. — B. J. Vanderby, Strand the-
atre, Springfield; S. D. — General patronage.
SMALL TALK, 2. Our Gang — Very good comedy.
Enjoyed by children and adults both. Fun starts in
an orphanage and ends up in wealth and luxury. —
F. O. Litsch, Royal theatre, Hopkins, Mo. — Small
town patronage.
PARAMOUNT
AFRAID TO GO HOME IN THE DARK, 1. This
is a screen song cartoon and is a wonderful attrac-
tion. Be sure and buy it. — Philip Rand, Rex the-
atre, Salmon, Idaho. — General patronage.
LOVE OR MONEY, 2. Very good domestic com-
edy for adults. Lois Wilson is in it, also a fat
woman who is very funny. — Philip Rand, Rex the-
atre, Salmon, Idaho. — General patronage.
OH, YOU BEAUTIFUL DOLL, 1. This is a screen
song cartoon and is a wonderful attraction. Be sure
and buy it. — Philip Rand, Rex theatre, Salmon,
Idaho.- — -General patronage.
PARAMOUNT SOUND NEWS. Our first one was
rather poor. Sound part was fair. Yes, we had to
have scenes from Rome, Italy. So new 1 So orig-
inal ! — Philip Rand, Rex theatre, Salmon, Idaho. —
General patronage.
RADIO RIOT, 1. A Krazy Kat type. Fair. — -
Philip Rand, Rex theatre. Salmon, Idaho. — General
patronage.
RED HEADED HUSSIE, 2. By two old vaudeville
troupers. Very slow, very weak. Omit if possible.
— Philip Rand, Rex theatre, Salmon, Idaho. — General
patronage.
PATHE
PERFECT MATCH, 2. One of the worst yet.
Pathe’s product was good at beginning of season but
it gets poorer all the time. — H. R. Cromwell, Bedford
theatre, Bedford, Pa. — Small town patronage.
PLUMBERS ARE COMING, 2. This is a very,
very poor excuse for a comedy. — E. N. Collins, Star
theatre. Humble, Tex. — General patronage.
R K O
LOST AND FOUNDERED, 2. Racing Blood— This
one is a dandy. — B. J. Vanderby, Strand theatre,
Springfield, S. D. — General patronage.
TIFFANY
COSSACK’S BRIDE. The first of the Color Sym-
phonies I have played and if the rest are not any
better than this I will be glad when they are over.
— G. B. Orne, Richmond theatre, Richmond, Vt. — -
Small town patronage.
UNIVERSAL
THE ACTOR, 1. Benny Rubin — Various members
of a show fail to show up and Benny takes their
parts, thereby giving him a chance to display his
singing, dancing and mimicking abilites. Very good.
— A. N. Miles, Eminence theatre. Eminence, Ky. —
Small town patronage.
LADY OF LIONS, 2. Sporting Youth— A good
short subject. — -B. J. Vanderby, Strand theatre,
Springfield, S. D. — General patronage.
OSWALD SOUND CARTOONS, 1. The best that
we get on Universal’s complete service. Oswalds are
all good but can’t say that for other shorts from
Universal. — A. N. Miles, Eminence theatre. Emi-
nence, Ky. — Small town patronage.
SPORTING YOUTH SERIES, 2. About the poor-
est things we have tried. Lay off. Universal’s cele-
brated orchestra furnishes the racket when anyone
tries to talk. Can’t they get rid of this noisy bunch
of ham musicians? — E. N. Collins, Star theatre.
Humble, Tex. — General patronage.
SUNDAY MORNING, 2. Fairly good slapstick on
a golf course. — A. N. Miles, Eminence theatre. Emi-
nence, Ky. — Small town patronage.
VERNON’S AUNT, 2. Except for one shot in a
taxi, all the action takes places in one set. They
had a fairly good idea to work with but it gets
draggy before the two reels are finished. There’s
not a good hearty laugh in the whole comedy. — A.
N. Miles, Eminence theatre. Eminence. Ky. — -Small
town patronage.
WARNER BROS.
SENDING A WIRE, 1. Eddie Green — Nothing to
it. Out of sync and couldn’t get it back. — F. O.
Litsch, Royal theatre, Hopkins, Mo. — Small town pat-
ronage.
VITAPHONE ACT. Morrisey-Miller — Fairly good
act. Singing and dancing. — F. O. Litsch, Royal the-
atre, Hopkins, Mo. — Small town patronage.
MISCELLANEOUS
GLORIOUS VAMP, 1. A good little reel. — P. G.
Held, New Strand theatre, Griswold, la. — General
patronage.
(SILENT)
EDUCATIONAL
BROKEN CHINA, 2. Bobby Vernon — Good, as
most of his comedies are. — V. Crichton, Regent the-
atre, Chapleau, Ont., Canada. — Small town patron-
age.
COME TO PAPA, 2. Big Boy — Just an average
one from Big Boy. Not much drawing power to
these. — V. Crichton, Regent theatre, Chapleau, Ont.,
Canada. — Small town patronage.
M GM
WORLD PLAYGROUND, 1. Oddity — An extra-fine
educational and scenic picture filmed in Switzerland.
— P. N. Wilson, Parkview theatre, Collierville, Tenn.
— Small town patronage.
NEW CONTRACTS
(Special to the Herald-World)
HOLLYWOOD, June 10. — Dorothy Sebas-
tian, Columbia. “Ladies Must Play.” One
picture.
A
Cullen Tate. James Cruze Productions.
Production manager.
A
Stanley Smith. Paramount. Renewed.
George Du Count. First National. “Adios.”
A
Four Kovans, Harry Cody, Jack Laughlin,
Paul Howard. Fowler. “Minstrels a la
Carte.”
A
Dorothy Christy. Paramount. “Little Cafe.”
A
Betty Compton. Warner Brothers. One
picture.
A
Louise Caselotti, Henry Armetta, Ynes Pa-
lange, Mario de Dominici, August Galli, Luigi
Colombo. Italotone Films. “Georgette &
Company.” One picture. Tec Art.
A
Neil Hamilton. Columbia. “Ladies Must
Play.” Borrowed.
A
Tom Patricola. Paramount. “The Better
Wife.” One film.
A
Bodil Rosing. M G M. “Jenny Lind.”
A
Lita Chevret. R K O. Long term.
A
Glenn Hunter. Tiffany. “Why Marry?”
A
Robert Rey. Paramount.
A
Wesley Barry. Tiffany. “His Last Race.”
A
Charles Bickford. Warner Brothers. “Riv-
er’s End.” Borrowed.
A
Vera Reynolds, Charles Sellon, Paul Hurst,
Nita Martan. Tiffany. “Why Marry?” One
picture.
A
Joe Frisco. First National. “Gorilla.”
A
Cherry Lawes. Fox. “Up the River.” One
film.
A
Edna May Oliver. RKO. Unassigned.
A
Jane Keith. Fox. “The Sea Wolf.”
Columbia Appoints T wo
New Branch Managers
(Special to the Herald-World)
NEW YORK, June 10. — Two new branch
managers have been added to the Columbia
staff. Besides L. W. Alexander, placed in
charge of the company’s Chicago office, L. C.
Osserman assumes charge of the St. Louis
exchange. The latter succeeds Will Baker,
who has been transferred to the Windy
City _ to assume charge of the short subject
distribution in that territory.
Also, Will Baker, formerly branch mana-
ger of the Columbia St. Louis exchange, has
been appointed as short subject sales manager
in the Chicago territory.
Tiffany Film on Circuit
(Special to the Herald-World)
NEW YORK, June 10. — Tiffany’s all-
talking version of “Journey’s End,” the play
by R. C. Sherriff, has been booked by Mort
Shea of Fiber & Shea for his houses in
Westfield, Mass.; Bradford, Pa.; Amster-
dam, N. Y. ; Jamestown, N. Y. ; Akron, O.;
Ashtabula, O.; and Conneaut, O.
130
EXHIBITORS HERALD-WORLD
W
CHICAGO PERSONALITIES
By JIM LITTLE
The second of the regional conventions of Columbia Pictures was held last
week, Friday and Saturday, at the Stevens hotel, and was attended by dis-
trict and branch managers and salesmen of the middle western and southern
divisions. Executives from the home office also attended the gathering.
AMONG them were Joseph Brandt, presi-
** dent; Jack Cohn, treasurer; Joe Goldberg,
general sales manager; Hal Hodes, J. G.
Gallagher, Rube Jackter, Morris Safier and
Henry Brunet.
Following the two days’ sessions, a banquet
was held at the Stevens on Sunday, after
which the home office group left for Los An-
geles to attend the third and last of the re-
gional.
We dropped in for just a moment the latter
part of the afternoon, on Friday, just in time
to see a battery of flashlight bags explode.
And what a flash they make. Unfortunately,
we were not able to get one of the pictures
for this issue, as the plate had been sent to
New York. However, up front in the book
will be found a page, with a number of group
pictures which William Fields, exploitation
man for Columbia, was kind enough to get to
us in time for press.
* * * *
The Star theatre, in Melvin, Illinois, has
been installed with sound, and opens this
week under the management of R. Ed-
munds, who was in Chicago last week for
a few days, saving hello to all his friends
and getting a line on a few pictures.
* * *
Ed Silverman, of the Essaness cheatres,
returned from New York last week, after
spending some time there on business.
sk % %
Jack Warner passed through town last
week, but that’s just what he did, passed
through, waiting no longer than was nec-
essary to change from an incoming train
to an outbound one, so he didn’t have time
to do very much in Chicago.
* * *
Carle Laemmle dropped into Chicago for
two days last week, and while he was here,
he was entertained at lunch by D. F. Kelly,
president of the Fair store, and on the day
before that, was given a luncheon by Walter
Strong, publisher of the Daily News. Mr.
Laemmle was returning from his sojourn
in New York, which had lasted a number
of weeks.
ijc ;{i >k
Fred S. Myer, former divisional manager
of Universal’s circuit of theatres in Milwau-
kee, is now holding the same position with
Warner Brothers, who took the circuit over.
* * *
The other night, one night when it was
raining, plenty, we dropped into McVickers,
thinking it would be an ideal sort of night'
to see “All Quiet,” a little better back-
ground for such a picture than if it had been
starlight and a lovely moon. We’d just
about crossed the foyer when someone hol-
lered at us, and we wondered right off if
we’d done something wrong. And the next
thing we knew, Charley Loewenberg was
standing by, telling us that we should have
come a little later, and gotten in on the
beginning. Charley had a smile on his face,
despite the fact that he had to go “Mon-
key”-waukee, as he calls it, the next day.
We discovered that there was just cause
for the smile, because he has been handling
the exploitation of “All Quiet” in Chicago,
as you know. A goodly crowd was there,
hence Charley’s smile.
* * *
William Weinshenker has recently taken
over the helm of Sono Art’s Chicago office,
the announcement of which was made a short
while ago by Bud
Rogers, sales man-
ager of that com-
pany. He is an old
figure to people con-
nected with the in-
dustry here, and
there is really no
need of giving him a
formal introduction.
For the past two
years he has been
connected with Co-
lumbia exchange in
Milwaukee as branch
manager. Previous
to that, he was sales
manager for Greiver
productions for seven years, 'Coming to this
company from Metro-Goldwyn-Mayer where
he was city salesman for three years under
Cecil Mayberry. We would go on and give
you a lot more information concerning the
new Sono Art manager, but perhaps we’d
better let that go until sometime when we
can write up a complete biographical sketch,
which, we can assure you, would be inter-
esting.
William E. Weinshenker
5*£
We understand that “King of Jazz” is to
show at the Roosevelt, following A1 Jol-
son’s “Mammy.” From the reports that
we’ve had about this picture, we should
imagine that it would be here all summer,
and if that is the case, we expect to see
more wreathes (of smiles) on Charley
Loewenberg’s face.
* * *
That will make three Universal pictures
in the Loop at the same time. “All Quiet,”
“King of Jazz” and “White Hell of Pitz
Palu.” And speaking of the “White Hell
of Pitz Palu,” if you haven’t seen it, you
ain’t seen nothin’. It’s some picture, and
after you have seen it, you find yourself
unconsciously thinking about some of the
exquisite scenes, exquisite and unusual, of
which it is made up. Everyone concerned
with the making of that film deserves the
greatest amount of credit. It seems in-
credible that some of it is real, but your
own eyes will tell you that it is.
* * *
Arthur Florine, connected with the RCA
outfit, has just been responsible for the
installation of sound equipment in the
Ravesloe Country Club. He leaves soon
for Indiana and then Kentucky, where he
will probably close more sales. He just
seems to do it.
June 14, 1930
Henri Ellman Gets on the Desk
to Say:
With the weather around 90 degrees and
Babe Ruth in town, all the exchange men
and film salesmen including the exhibitors,
got the “run out” sickness and headed for
the Sox Park. Film Row was left in a ter-
rible situation. Even the traffic cop took the
day off, but that’s nothing unusual for that
fellow. Wish he’d go to Italy or some other
summer resort.
Max Balaban is a peach when it comes
to keeping dates. I made an appointment
with him last January and I finally
caught up with him, June 4th.
If the circuits keep buying all the little
theatres, exhibitors will go back to pressing
pants. (Hart Schaffner & Marx, please copy.)
Oh woe is me, if I should see
A theatre make some real money
But they should worry or regret
The man who knows will have it yet
And thus endeth the lesson for this week.
- — Henri
The fire at the Lindy theatre the other day
did a pretty good job of putting the projec-
tion room out of “function.” Fires usually do
that, if they get a chance.
* * *
Mrs. Audrey H. Mallen, the head of the
non-theatrical department of Pathe, is in Chi-
cago at present, and is spending a good deal
of time visiting around at the various educa-
tional institutions here, including the public
schools. She will probably be pleased to see
that many of Chicago’s schools are equipped
with projection machines, and that viewing
pictures is an invaluable part of the curiculum.
* * *
Sam Schaeffer was in excellent spirits
when we dropped in to see him the other
dajc He was busy, as is usual, with the tele-
phone. He seems to be able to use the tele-
phone to better advantage than most people.
He told us that he had just gotten the job of
putting in some seats in a theatre in Kansas,
but he also told us that he had a big sur-
prise for us. Perhaps we’ll find out next
week.
S*J ij: ^
And after leaving Sam, we journeyed up
the stairs to the lair of Gene Coeur, and we
stayed much longer than we expected to.
Gene was in one of his rare, reminiscent
moods, and far be it from us to want to leave
when we find him that way. It was a cold
drizzly day, and being outside was anything
but pleasant, so we sat for a while and
heard about how cameramen, newsreel camera-
men, go about their business. And they were
quite busy that day, too. For the president
of Colombia, that country in the northern
part of South America, was in town, and one
of his utterances had made anything which
he might say or do O. K. with Chicagoans.
% Jjc
Dr. Enrique Olaya, president elect of Co-
lombia, and for many years Colombian min-
ister to Washington, dropped a remark which
Gene Coeur figured was news, any way you
looked at it. Dr. Olaya looks upon Chicago
as a remarkable city, almost in the model
class. (It’s such a good city, that it is just
outside the model class.) We put that in
just to keep you from getting frightened.
* * *
So Gene had his men busy photographing
the doctor’s movements, during the time when
he was here. And we don’t wonder that he
considered that as news. It’s pretty good
news, and when you see a Pathe newsreel in
the very near future, you’ll probably look at
some excellent views of this great city, and
that may refresh your outlook and temper
your viewpoint, and there is the possibility
that you may agree with Dr. Olaya, if you
don’t already.
* * *
Tess Heraty told us that she had a delight-
ful weekend when she spent Decoration Day
up in Michigan somewhere.
i
i
■M
Strange but True
It seems almost incredible that
sound and color, a combination us-
ually associated with high cost in
motion pictures, can be obtained
without paying a premium price.
Yet, Eastman Sonochrome Tinted
Positive Films give faithful sound,
atmospheric color, at a cost no
higher than that of ordinary black
and white.
EASTMAN KODAK COMPANY
ROCHESTER, NEW YORK
J. E. Brulatour, Inc., Distributors
New York Chicago Hollywood
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/
1915 - EXHIBITORS HERALD - 19B0
In This Section — Radio Pictures Product Announcement
EXH I B ITO RS
THE BIGGEST
THING IN
. . SHOW . .
BUSINESS!
R B D I O
PICTURES
extends its thanks to Mr. Martin I
Quigley for the showmanly co-
operation of The Exhibitors Herald
World, now presenting the new
Pageant of the Titans in a large
size book. For fifteen years
Martin Quigley has championed
the highest ideals and traditions
of the motion picture industry.
It is fitting, therefore, that
Radio should choose his aggres-
sive publication as the means by
which to visualize the new Titan
attractions for the showmen
of the world.
* v !
Leadership, achieved by
showmanly performance on
the screens of the world, is the
goal of Radio Pictures.
The new Pageant of the
Titans, in my opinion, is the
greatest group of box-office
attractions ever presented.
I
i
GREATEST ATTRACTION
SINCE THE WORLD BEGAt
AMOS n AND
IN THEIR FIRST ALL TALKING
FEATURE MOTION PICTURE
1 ' • *
Radio Pictures and Amos /n/ Andy have joined
forces in the most stupendous show enterprise of all time.
The Amos 'n' Andy show, backed by Radio’s boundless re-
sources, is utterly staggering in its money-getting possibilities.
in the sweep of ail show ages there has never been an attrac-
tion like them . . . never an attraction to compare with their
fabulous box-office values!
They came overnight from humble obscurity to seduce a
world steeled to sentiment and steeped in cold sophistication.
It is a conquest so amazing, so without precedent, so frenzied
and so devastating that only cosmic vision might grasp its
import . . . The world is content to give itself in spellbound
rapture ... to listen . . . and to marvel!
AND NOW YOU GET THEM IN
THE PAGEANT OF THE TITANS
Ivurade Brains That Produced Rio Rita
Now Bring You the Mightiest Musical
Attraction of All Time! . . .
\\
I
DIXI
i
GLAMOR AND GLORY OF THE OLD SOUTH DRAMATIZ
WITH IMPASSIONED GENIUS AND EXTRAVAGANCE
Bebe Daniels, Everett Marshall*
Bert Wheeler, Robert Woolsey
Sensational Star of Metropolitan Opera Company
Book by Anne Cald-
well. Directed by Luther
Reed, who created
"Rio Rita." Personally
supervised by Wm. Le
Baron. Musical direction
Victor Baravalle; Dance
ensembles Pearl Eaton;
Sets and Costumes
Max Ree.
Dorothy Lee, Joseph Cawthorn, Ralf Harolde,
Jobyna Howland, Marguerite Padula and Bill
Robinson, world’s greatest tap dancer
On the streets of old New
Orleans ... in the fevered
lasthoursof Mardi Gras...
amid pageantryand mad-
ness... A girl and two men!
FERBE
OF EMP
i GREATEST N
ichard Dix as Yancey Cravat
. . . poet, lawyer and fight-
ng man ... six feet of savage
jnergy ... a majestic figure
lowering among men who
M*E men ... a six-gun in one
I ist ... a bible in the other
. . a quart of whiskey under
lis belt . . . and God help
I he man who crossed him !
The Oklahoma Run . . . most tumul
drama history ever wrote . • . when
day’s sun rose on a waste of red
desert end set upon the maddest ei
ever known!
Bounding Nit Wits . . . World’s
jst Comedy Screams . . . Paint
i
artre Red . . . Tear Down the
'ower and Bounce Laughs
er Champs Elysees in This
us Torso Upheaval
|riad Wonders of Gay Paree!
Amid
Paring* Bewildering Specf
Torrid New Tunes
Paul Sloane
Book and ad
Tierney
by James Creelman and Cy V
«Slgt:
Gorgeot
Te c h n i c o
E m be 1 1 i s h nr
Victor Herbert’s
Immortal Music in Mammoth
Carnival of Youth... Greatest
of All Victor Herbert’s Eter-
nal Favorites, Still Echoing
in the Hearts of Millions.
Cast includes: Bert Wheeler, Robt.Woolsey,
Joseph Cawthorn, Irene Dunne, Dorothy Lee,
Ned Sparks, Marguerite Padula, Edna Mae
Oliver, Tiller Sunshine Girls and 2000 Others.
Directed by Luther Reed; Musical Direction
Evelyn Brent
Louis Wolheim
Joel M’Crea
Raymond Hatton
. , - ' - ■ - •-
Directed by Mel Brown
Supervised by Wm. Sistrom
Raw Forces of Man cind Nnfi
<ex oeacn s epic ivumi
great Alaskan Salmon
wipm;
GUNS NOR DAMES AIN*T
’EM YET! SHIPLOADS OF
DOGS ON LOVE-’EM AND
’EM JAMBOREE AMONG
TANNED FLAPPERS OF C
SKIRT BELT!
UP AND
HE-MAN AND SHE -GAL
PRIMED TO SET THE WORI
LOWING WITH LEATHER-L
ROUND
CREATK
WITH Tl
FIGHTIF
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and Story • . •
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Rex Beach’s Titan Power Poured into a star
Novel of the Yukon ... Railroad Builders at (
with an Empire of Ice... And Smashing Their
Through to Victory! Against which bleak
glamorous tapestry Beach has written a
m llll
■ ■ , ••
HERBERT
BRENON
Radio Pictures presents the mightiest creative power in t!
field of drama! Herbert Brenon’s devotion to reality remain
as uncompromising as ever . . . but box-office will be his go lj
BRENON AND BOX-OFFICI(l
2 MILLION-VOLT SMASHES
!, DIX YEAR BEGINS AS
(TAN STAR SWEEPS TO PEAK
n-fisted shows hewn from the soundest dramatic timber this
ll-roarin’ age can produce ... In every roie a Dix of "Cimarron"
ture — a matured Dix crashing his way to highest stardom
GALSWORT
distinguished stage hit. Record
New York, London and wo
Dialog and action brilliantly m
of the really great human dram.
A Bosil Dean Proi
Directed by Basi
With Sir Gerald Du Maurier, Edr
Casson, Jpordon Harker, Horace i
deline Carroll, Jean Cadell and
2 Other Basil Dean Productions
Based on Outstanding Stage Successes
A . A. MILNE’S
DIFFERENT MYSTERY SHOW
COMPSON GENIUS and DRAjt
IN TWO BIG HEART DRAMP
kreo1
s
coMPsa
Betty Compson’s name still towers to the skies as one of
great sure-fire "draws" of the show
. . Radio hri
RT WHEELER
BT. WOOLSEY
reatest ComedyTeam in TWO Titan Fun Shows!
)ING CONCERN"
luy a South American Revolution
1 Blast! Girls! Tunes! Laughs!
of Towering Dimension! . . •
TITLE ANNOUNCED SOON
First Great Railroad Melodrama in
Novel Sound and Burning Dialog...
THE RECORD RUN
Louis Wolheim Jean Arthur Robt. Armstrong
Direction by George Seitz; Story, James Creelman
THREE OTHER SUPER-SPECIALS
Samson Raphaelson’s Heart Smash
OLD ACCORDION MAN
with Joseph Cawthorn
AND TWO OTHERS
SOON TO BE
—
INVINCIBK
9 Victory Attractions for sv
and decisive assaults on ti
box-offices of the world.
Every high-geared element of I
in this roaring, rocking centum
woven into a glamorous ba<
ground for these NINE superlatif
shows.
Radio will concentrate its most ski
ful directors, writers and supervise
on the Victory Group • . • AND BUI
INTO THEM ALL THE ELEMENTS (
SURE-FIRE SHOWMANSHIP IN T
TRADITIONAL RADIO MANNE
:irst of the
/ICTORY 9
SHE’S MY
[WEAKNESS
Lrthur Lake
ue Carroll
Wm. Collier, Sr.
Lucien Littlefield
HIS MAJESTY
UNKER BEAN
ty Harry Leon Wilson Lee Wilson Dodd
ipecial attention will be paid to titles of
he Victory Nine. Recognizing that titles
ire vital to the success of motion pictures
oday...that the title means more than
t ever did . . . Radio producing officials
are huddling to frame for you the great-
est titles human ingenuity can devise.
Other titles and casts will
be announced shortly.
9CTORY GROUP
r ■
The same show genius that bri
you Amos ’1ST Andy, "Dixian
" Cimarron, " "Babes in Toylai
and a breathless array of gra
scale attractions, guarantees '
the BEST in short product dun
1930-31.
Radio makes a radical depart
in its short product policy.
NAMES! . . . Biggest box-ofii
names in the modern show w<
. . • give all Titan short prod
a terrific box-office pull. i
ACTION!... Bouncing t e ir |
maintained by topnotch direcl
and sure-fire film editors will
another vital feature of Rad
new short product lineup.
JUNIORS
RADIO OFFER
1 SOUND ARENA
!,T IN SHORT PRODUCT
6 BROADWAY HEADLINERS
$8.80 Stars in New Titan Juniors. W. C. Fields, ace Ziegfeld
and Earl Carroll laugh headliner in "The Golf Specialist";
Bobby Clark and Paul McCullough, current rage of B’way in
Strike Up The Band" and four other smash hits. All produced by
l>uis Brock, crack RKO impresario.
vrth
ur
DANE-ARTHUR Comedies
Larry Darmour has signed the two biggest comedy names of
the screen in Karl Dane and George K. Arthur for a series of
six two-reel comedies. The personal draw of Dane and
already established, is box-office dynamite.
LOUISE FAZENDA Comedies
Incomparable Louise, now at the peak of her box-office power,
all set to hurl brand new laughs at a fun -hungry world.
Larry Darmour Production.
NICK and TONY
Wop comedy team who bounce laughs all over
the landscape. With Henry Armetta and Nick Basil
seating the inimitable characters. Louis Brock production.
MICKEY McGUIRE
p
By popular demand of 8000 Showmen . . . fastest
and cleverest of juvenile comedies . . . Same casts.
Produced by Larry Darmour.
HUMANETTES
Single Reel Novelties. Produced by Frank New-
man. Real scoop for showmen, seeking the unique
and novel.
o
Best produced of all cartoons. Brisk box-office
action . . . new gags . . . invincible cartoon charac-
ter. Produced by Chas. Mintz.
f
J/ \
i ' am'
1 Jr ^
¥JPr
1 ■§;
W___ Ik.
PS£ " 1
/ /
IBpL \
EXHIBITORS HERALD-WORLD
43
[June 14, 1930
The
Independent
Film Trade
Paper
w
EXH I B ITO RS
HERALD
WORLD
Home
Office:
407 So. Dearborn St.
Chicago
In This Section —
RADIO PRODUCT ANNOUNCEMENT
Radio Pictures Executives Have Set Aside a Budget of
$20,000,000 for the Production During the New Season of
34 All Talking Special Attractions — Amos ’n’ Andy
Head the 1930-31 Features — Edna Ferber’s “Cimarron,”
with Richard Dix, Will Rank as One of the Outstanding
of the Company’s Product — New Novelties to Be Added
to Established Series of Short Features.
EXECUTIVES DISCUSS CODE
Herald-World Conducts Extensive Survey to Obtain
Opinions of Studio Personalities on Hays Code of Produc-
tion Ethics — Although a Majority of Those Interviewed
Hold That the Code Is Practical, Many Withhold Judg-
ment of Whether or Not Its Operation Will Impede Pro-
duction— Others Believe That It Means Merely a Double
Censorship of Pictures Now in Production.
COMPLETE INDEX TO CONTENTS
NEWS
FEATURES
Mixer no magician and as a result many popular players of silent pictures are pass- An Outline of the Product, by Martin J. Quigley 44
ing — This situation has brought new faces, many of them stage players, to the screen. Aerial View of Radio Pictures Studios 53
Names in print 15 years ago, a summary of the news of motion picture personalities Names in Print 15 Years Ago 52
who were active in the business at the time of the inception of the EXHIBITORS RKO Production Executives 55
HERALD. Xhe RK0 FieId Force 74
Citizens and aldermen urge final K.O. to blue laws in three states — Straw vote at Stellar Lights in Radio Pictures 56
Oberlin, Ohio, runs three to one for open Sabbath — Kentucky swinging to exhibitors.
ADVERTISEMENTS
FILM, SOUND AND EQUIPMENT — Radio Pictures Production Announcement,
Cinema Patents, Larry Darmour, Wheeler-Woolsey, Johnnie Gray-Phil Whitman,
Harry Tierney, Anne Caldwell, Max Ree, Mel Brown, Luther Reed, Lowell Sherman,
Ned Sparks, Ivan Lebedeff, Howard Estabrook, Hollywood Plaza Hotel, Arthur Lake,
Albert Herman, Joseph Cawthorne, Jack Mulhall, Rita LaRoy, William Sistrom,
Hugh Trevor, Ernest Westmore, Kenneth Murray, Kenneth Thompson, National
Screen Service, Typhoon Fan, Freddie Fleck, Nick Musuraca, E. V. Durling, Lee
Zahler, James Brown, Betty Roberts.
- 1 ■ "■ 1 -
NEW YORK
565 Fifth Avenue Telephone Wickersham 2366 2367
JAY M. SHRECK, New York Editor
HERBERT FECKE and RAYMOND GALLO, Advertising Representatives
LONDON
THE BIOSCOPE
Faraday House
8-10 Charing Cross Rd., W. C. 2
^ 3D^ 1,8 P°,,e,,lon>- Canada and all countries of the Americas — S3. 00 per year; Great Britain and its colonies £1 per year. Other foreign countries — 85.00 per year.
“ c,n vertising rate cards and Audit Bureau of Circulations statements furnished upon application. The HERALD-WORLD assumes no responsibility for the return of unsolicited mans,
j scripts. No manuscripts are returned unless authors so request.
CHICAGO
107 South Dearborn St. Telephon
Cable Address: Quigpubco
EDWIN S. CLIFFORD, General Manager
ERNEST A. ROVELSTAD, Managing Ediu
GEORGE CLIFFORD, Business Manager
HOLLYWOOD
1605 North Cahucnga St. Telephone
DOUGLAS nODGES
West Coast Manager
2118 2119
EDITORIAL
AND
ADVERTISING
OFFICES
DEPARTMENTS
Broadway 60
The Sound Box 60
Hollywood 73
The Theatre 62
44
EXHIBITORS HERALD-WORLD
June 14, 1930
Editorial
BY MARTIN J. QUIGLEY.
An Outline of the Product
[PARAMOUNT]
P Ait A MOUNT’S general manager, Mr. S. R. Kent, takes space in an
early page of the Paramount announcement for 1930-31 to emphasize
the fact that it is impossible at this time for a producer to announce in
every detail a group of pictures to be released during an entire year and
hope to give theatres 100 per cent hits.
“ Anybody who attempts in these changing times to hogtie a picture
production department , force them to lay down the full details of a
season s product months in advance and then stick to this program to
the letter , is doing the worst possible service to the box office declares
Mr. Kent.
The position taken by Mr. Kent is precisely correct. Under conditions
which now exist it is entirely beyond the realm of possibility for producers
to know definitely at the outset of a sales season just what they are going to
make, how and with whom they are going to make it. Several years ago,
under a comparatively fixed state of affairs, the producer could make plans in
the spring which would carry him into the following winter. Right now,
however, there i9 no authority anywhere who can tell what the trends of the
talking picture will be during the coming year.
Mr. Kent emphasizes this and in so doing he is rendering a valuable bit
of guidance to theatre owners who must be prepared for the changes in pro-
duction plans which must inevitably be made.
First position is given in the Paramount announcement to Harold Lloyd
in “Feet First.” Lloyd’s coming effort will be watched with much interest.
Despite his tremendous popularity in silent pictures he has not yet been suc-
cessfully established in the talking era. Gary Cooper in the fine old story
of “The Spoilers” is a production the public will keenly await. Backed by
the Paramount production resources this should be a memorable event of the
coming season.
Likewise the public will be waiting for Nancy Carroll and Buddy Rogers
in “Follow Thru.”
Having been very definitely established in the motion picture theatre in
“The Cocoanuts,” the Four Marx Brothers in their latest, “Animal Crackers,”
should be able easily to capitalize on their already substantial following.
The name of Ernst Lubitsch, associated with the subject entitled “Monte
Carlo” with Jeanette MacDonald, tells a rather complete story in itself.
As far as the next picture for Maurice Chevalier is concerned it probably
makes little difference just what the story is. But as Paramount has provided
“The Little Cafe,” a good story from a famous stage hit, the future of this
subject is about as sure as anything in the show business.
Claudette Colbert, who has been rising very rapidly to commanding atten-
tion, is to be seen in the excellent melodrama, “Manslaughter.”
The very interesting return of Jackie Coogan to the screen is promised in
a production of Mark Twain’s great story, “Tom Sawyer.” The later careers
of child prodigies have not been uniformly successful, but Jackie Coogan has
never followed any fixed rule and he is very likely to establish a rule of his
own in this connection. Paramount’s faith in the enterprise is reflected in
the fact that they will follow “Tom Sawyer” with “Huckleberry Finn.”
A big outdoor subject is promised in “The Seh God,” and in view of the
obvious demand there has been to take the recording equipment out into the
open, it is certain that this subject will be anxiously awaited. “Dancing
Mothers” apparently will conform to a very successful formula, and with
Edmund Goulding directing, this subject will be heard from.
Another fine opportunity is being provided for Gary Cooper in the Belasco
play, “Rose of the Rancho.” Ruth Chatterton, one of the important attrac-
tions in talking pictures, will he seen and heard in a picture entitled, “The
Right to Love.”
Of very distinct interest is the announcement thkt Maurice Chevalier will
appear in an Ernst Lubitsch production. A rather difficult standard has been
set for these gentlemen by the wellknown “The Love Parade,” but the reserve
capacities of both Lubitsch and Chevalier are such as to leave little room
for apprehension about this production.
The Ziegfeld success, “Kid Boots,” is to be done with Jack Oakie in the
leading role. Paramount executives are exhibiting a great deal of confidence
in this young player.
Paramount’s enterprise in cooperating in the Byrd expedition to the South
Pole has returned to them the privilege of presenting a feature length sub-
ject made by their cameramen attached to the commander’s entourage. The
tremendous public interest in the Byrd exploration provides a readv-made
demand for this picture.
The great English player, Cyril Maude, in “Grumpy,” a play in which he
offers one of the noted characterizations of this generation in the theatre
is on the Paramount list.
The successful stage play, “The Royal Family,” the story of which is pre-
sumed to have been suggested by the Barrymore family, is to be done with
Frederic March and a special cast. The resemblance between Frederic March
and John Barrymore will be useful in this play.
Other items in the Paramount announcement of particular interest are two
George Bancroft productions; four Clara Bow productions; three Buddy
Rogers productions; two Nancy Carroll productions: four Western stories
starring Richard Arlen; and three comedy stories with Jack Oakie.
[FOX]
OF outstanding interest in the Fox product announcement for 1930-31
is the subject which presents John McCormack in his first motion
picture appearance. Added to the tremendous popularity of McCor-
mack there is the important fact that “Song o’ My Heart” is an excellent
entertainment, cleverly directed by Frank Borzage. McCormack is by no
means alone in the picture because J. M. Kerrigan and Farrell Macdonald
in their comedy roles insist upon a generous measure of attention.
Flagg and Quirt, captained by Raoul Walsh, return in “Women of All
Nations.” Walsh will be responsible for a pretentious outdoor subject en-
titled, “The Big Trail.”
The popular novel, “Basquerie,” will he presented under the title “This
Modem World.” This will he a Warner Baxter subject. Another for
DllP I Tv in ^ '1 onnlinuotinn o 1" R o vfar^n nUnwoofoMi-.
Warner Baxter is “The Cisco Kid,” a continuation of Baxter’s characteriza-
tion “In Oid Arizona.”
Constance Bennett will be seen in the great stage play, “Common Clay.”
The creators of “Sunny Side Up,” De Sylva, Brown & Henderson, together
with the director of this picture, David Butler, will have a production en-
titled, “Just Imagine.” El Brendel heads the cast.
One of the great successes a few years ago, “A Connecticut Yankee,” will
afford a vehicle for Will Rogers, to be directed by David Butler. In addition
to the humor that Rogers may be counted upon to contribute, this subject
offers an excellent opportunity for beauty in background. In this connection
it is interesting to note that the color settings are to be done by Joseph Urban.
Janet Gaynor will star in three subjects.
A promising newcomer, Michael Bartlett, is to be seen in “The Heart
Breaker,” directed by Victor Fleming.
One of the greatest sea stories, Jack London’s famous tale, “The Sea Wolf. ”
will be directed by Alfred Santell, with Milton Sills, Claire Luce and Kenneth
MacKenna.
J. Harold Murray will appear in three musical romances. One subject
offering Gaynor and Farrell is on the list.
A sensational attraction in the New York theatre during the past season
was “Young Sinners,” another play to be done by Alfred Santell, with Lois
Moran leading the cast.
A subject of exceeding promise is a Frank Borzage production of “The Man
Who Came Back” with Charles Farrell and a cast which will include Louise
Huntington. “The Man Who Came Back” is the powerful Jules Eckert
Goodman play, the classic of the redemption stories.
[ METRO-GOLD WYN-M AYER ]
A SUBJECT of outstanding interest in the M G M announcement is
“Trader Horn,” in the making of which a company was sent to British
East Africa last year.
It is very interesting to note that “The Merry Widow” in music is promise!1
for next season. This great operetta, done four years ago as a silent picture,
attained great popularity. Its career as a subject with music seems to be
definitely established. Other stellar musical subjects are “Naughty Marietta,” .
“New Moon” and “Good News.”
Two very interesting Marion Davies subjects will be “Rosalie,” the Marilyn |
( Continued on page 51, column 3)
Exhibitors HERALD-WORLD
MARTIN J. QUICLEY, Publisher and Editor]
Published i
, r u* i - , IncorToraHne ExuifiiTORs Herald, founded 1915; Moving Picture- WoRLD.founded 1907; Motography, founded 1909; The Film Index, founded 1906
Audit Rurrau nf blishi.n^ Street, Chicago; Martin 7. Quigley, President; Edwin S. Clifford. Secretary; George Clifford. Assistant Treasurer. Membcrl
,1.. C0Pyp?hted 1.930 by Quigley Publishing Company. All editorial and business correspondence should be addressed to the Chicago office. Better Theatres, devoterj
published every fourth week as Section Two of Exhibitors Herald-World, and the Film Buyer, a quick reference picture chart, is published <
Other Publications; The Motion Picture Almanac, Pictures and Personalities, published annually; The Chicagoan.
EXHIBITORS HERALD-WORLD
45
June 14, 1950
Studios Undecided Whether Hays Code
Will Expedite or Impede Production
Pertinent Opinions on Code
"Too early to give opinion on whether it improves or impedes
production.”
“It commands greater respect for the industry. '
‘‘It is no different from our previously laid out rules. It simply
states what will and will not pass.”
"I believe it can be worked out practically so as not to impede
production.”
"It will not eliminate the censorship that exists today. It is
inconceivable how 2.000 well paid censors will voluntarily throw
down their hatchets.”
“In the matter of lyric censorship it is unjust and can only
hinder the ivriter.”
"The code requires added adroitness in telling a story.’
“It wont help entertainment.”
Citizens and Aldermen Ask Final
K.O. to Blue Law in Three States
Straw Vote at Oberlin , Ohio, Runs Three to One for Open Sabbath
Kentucky Public Swinging to Exhibitors
SWINGING of public opinion more and more to a free Sunday for mo-
tion picture theatres is evidenced in the latest developments in three
states. In one, a straw vote in one city showed more than three to
one preference for erasure of the Sunday ban. In another, the city council
(decided upon repeal of the Sunday prohibition of shows.
[)OWN in Kentucky there seems to be
I1-7 a deadlock between the opposing
iorces, while the reaction of the public
is to increase its sympathy for the thea-
I tre men. A month and a half of con-
tinuous openings on Sunday at Owens-
boro has been followed by just that many
court actions. In two cases the juries
Were hung, but Sunday attendances have
been increasing.
Deadlock in Kentucky
Fight on Sunday Shows
LOUISVILLE, June 10.— Theatres in
Owensboro, Ky., opened for the fifth
consecutive Sunday in spite of the steady
arrests each week of managers and em-
ployes for violation of the Blue Laws.
For the fifth time R. P. Thornberry,
chief of police, summoned R. P. Thomas,
resident manager of the Strand Amuse-
ment Company, and employes of the
impress and Bleich theatres to appear
Jn police court. There had previously
been fines assessed by juries of more
than $600 in the Daviess County Circuit
Court and $170 in police court fines
against the Strand Amusement Company,
and members of its organization.
On June 4, two hung juries resulted in
employe trials in police court, in trials
of cases arising from operation on May
11. R. P. Thomas was fined $10 and
costs in the first trial. The juries dis-
agreed in trials of employes C. T. Proc-
tor and Norman Klapp. It was reported
that there were 31 cases remaining to be
tried.
Apparently the exhibitors and the Min-
isterial Association are in a deadlock in
the Sundav fight. Full shows are being
run each week, and the employes report
in police court later. It is costing the
exhibitors a lot of time and money, but
Sunday attendances have been good, and
have been increasing, and the public ap-
pears to be swinging more and more to
the exhibitors, which the public is be-
ginning to look upon as being persecuted
or oppressed.
Oberlin Straw Vote
3 to 1 for Sunday Shows
(Special to the Herald-World)
OBERLIN, OHIO, June 10.— The
Oberlin News-Tribune has taken a straw
vote of citizens of that municipality as
to their sentiments on Sunday moving
picture performances. The city has been
closed to Sunday performances ior some
time and there has been a considerable
movement to have the theatres open on
that day. The vote to date shows that
632 are favorable and 197 unfavorable to
Sunday performances.
The ballots were counted by the presi-
dent of the Oberlin Business Men’s Club.
The larger majority of business men
favored Sunday shows, as did two min-
isters.
Oakdale Aldermen
Veto Sunday Closing
(Special to the Herald-World)
OAKDALE, LA., June 10. — At a meet-
ing of the city council of Oakdale it was
voted to repeal the ordinance which pro-
hibits shows on Sunday night.
Producers Believe Rules Will
Be “Worked Out Practically”
Double Censorship Feared by Some — Lyrists Feel
Restrictions Will Hinder Original Matter
By DOUGLAS HODGES
HOLLYWOOD, June 10.— The Hays code governing the production of
motion pictures is now in operation at the studios.
Whether this code will expedite or impede the making of pictures is a
question uppermost in the minds of studio personnel, and a problem which
likely will not be solved for some time to come.
Many studio executives believe, after observing the working of the code in
its experimental stage, that it is practical. Yet, they feel that it is too early
to express definite opinions. Only recently have pictures, the making o(
which are to be governed by this set of rules, gone into production.
These facts relative to the Hays Code of Production Ethics have been
collected by the Herald- World in the first, and extensive, survey of the sub-
ject among studio personalities.
Findings in this survey show that producers, as well as writers, actors,
directors and supervisors, agree with Will H. Hays in his conception of a
code which will permit no excuse for local censorship. Chief among the
reasons that they all readily agreed with him is the fact that he allowed them
flexible rules which inspire their artistic temperaments.
There is a slight tendency to disagree on the subject of the code insofar
as the execution and operation is concerned. This disagreement, however,
has arisen mostly among subordinates employed in the studios. That is ex-
plained perhaps by the fact that scenario writers and directors so far have
experienced considerable of the burden in executing the spirit of the code.
It will take time for it to be thoroughly and practically understood. The
first week that it became effective scenario writers tore their hair. They, as
well as production executives, are finding that the laws involved must be
understood to be executed; and they already realize that laws governing artis-
tic creations are the most difficult of all laws to understand. These authors
and producers have come, in three months, to take the censorship problem
much more seriously than they have ever taken it in the past.
Comments by producers, directors, players, song writers and others in
the production branch of the industry, obtained by the Herald-World
in its survey of the workings of the Hays Code of Ethics, follow
B. P. SCHULBERG, General Man-
ager, Paramount West Coast Pro-
duction:
“While I believe the code is functioning,
at least in this studio, and while I believe
it is practical, I also believe it is too soon
to give any valid opinion as to whether it
improves or impedes general production,
and would therefore prefer to delay any
unequivocal statement until a future time
when we shall seen how the code has oper-
ated over a number of pictures and
throughout a number of studios.”
JOSEPH SCHENCK, President,
United Artists:
“I feel that the code is having the de-
sired effect and that it is so far proving
practical in commanding greater respect
for the product of the screen industry. My
personal attitude toward the code and its
purpose is highly favorable and I am op-
timistic that it will accomplish beneficial
results.
“It is, however, too early to state defi-
nitely whether it will result in problems
that might impede production, but, up to
the present time I can see no serious ob-
stacles to its success.”
IRVING THALBERG, Metro-Gold-
wyn-Mayer Executive:
“To anyone associated in the production
of motion pictures it is obviously apparent
that the new code of ethics is functioning
perfectlv, filling a need that naturally came
of the complete metamorphosis experienced
by the industry since the coming of talking
pictures.
“The code serves a practical purpose by
eliminating a large measure of uncertainty,
placing the planning and production of
films upon a solid foundation and standard-
izing the activities of producers, rather
than allowing them to follow divergent
routes to public taste. The code inspires
public confidence and imparts throughout
the entire industry a sense of responsibil-
ity ami trust.
“In a great many respects, the code im-
provea production, minimizing any inclina-
tion to employ doubtful material, saving
any amount of lost motion by setting a
definite track for producers, writers and
directors to follow, and setting forth for
all concerned a vital group of facts tanta-
mount to a public obligation that cannot
nor would not be ignored by any ethical
person or organization.
“The talking picture has brought into the
film industry situations and conditions for
which there have been no precedent upon
which to base procedure or formulate pol-
icy. In determining these limitations or
scopes of action through consideration of
the problems as a whole, and not as they
appear individually, the code has effected
a union of tremendous strength within and
for the entire motion picture business, from
producer to exhibitor.
“In tending to place the making of talk-
ing pictures upon a more comprehensive
theory, the new code has aided materially
in expediting production. The industry has
emerged from the most trying period of
46
EXHIBITORS HERALD-WORLD
June 14, 1930
its existence and the establishment of the
code of ethics at this time signals the
permanency of the new production era.
LARRY DARMOUR, Radio Pictures
Producer:
“The code is functioning and has made
no change in our form of operation due to
the fact that it does not differ in any way
from previously laid out rules that we had
in mind regarding censorship. In other
words, the code simply and definitely states
what will and will not pass. In my opinion,
the code is a very good thing for the rea-
son that many people in the picture business
in Hollywood do not realize that in Califor-
nia there is really no sharp censorship. In
consequence, they are under the impression
that pictures they see in this territory are
a criterion and believe it is the same the
country over. The fact is there is fully 50
per cent of the country under strict censor-
ship.
“The Code of Ethics is practical and I
think it will prove a help to production.
The producer can now feel confident that
when he ships a picture from here made
under the code, it will not be altered at a
later date.
“I believe the code will accomplish its
purpose. I believe also that it can be
worked out practically where it will not
impede production. If a producer is care-
ful with a script himself and has an under-
standing of the code, I do not believe it is
necessary to go over the script with any-
one outside him own organization.
“The statement herewith is from an in-
dividual standpoint and from my own per-
sonal experience under the operation of the
code.”
BALLARD MACDONALD and
DAVE DREYER. Song Writers s
“The Will H. Hayes Code of Ethics is
indisputably correct, yet in the matter of
lyric censorship it is unjust and can only
hinder the writer in his endeavors.
“It is possible for the script of a picture
to contain an innocent love sequence which
will pass muster at the hands of the censor,
yet with the subsequent addition of ques-
tionable ‘business’ it become objectionable
on the screen — still it has passed the Hays
office.
“On the other hand, a strong love lyric
innocently constructed may read lik<i a por-
nographic verse in cold, black and white
script, yet that same lyric with a musical
setting and the artifices of stage direction
can become a thing of beauty, offensive to
none, but it has not passed the Hays office.
Excepting the deliberate attempt at sug-
gestiveness, the censorship of lyrics, as now
in force, is unwarranted.
“As well to attempt the censorship of
music to determine what is sensuous and
what is beautiful.”
AAA
HOWARD J. GREEN, Fox Writer:
“It is good that the motion picture busi-
ness itself has selected the code rather than
outsiders, which would be detrimental. So
far it has not presented itself against my
work.”
LOUIS B. MAYER, Metro-Goldwyn -
Mayer Executive :
“Just as nations and communities formu-
late laws, codes of ethics, and ideals by
which they govern themselves to create bet-
ter and safer conditions for their individ-
uals, so the screen industry, as an organiza-
tion, has done the same thing in the new
code of ethics. It is a code of the industry,
by the industry and for the industry.
“That it is successfully functioning can-
not but be apparent to all, producer, ex-
hibitor, player, director, and author. That
it is practical may be seen at a glance from
the fact that it is actively and successfully
functioning, and has already done much
good in several directions.
"Primarily, it has placed the entire indus-
try on a new pinnacle of public respect; it
has welded together the varied branches in
a solid phalanx of workers for the common
good. It has shown the public that the
same high ideals that motivate other great
organizations motivate ours.
“Directly, it means better pictures. As a
result of the working of the code better
and healthier screen fare is provided for
the public ; a better product made available
to the ultimate consumer. It has placed
pictures on as solid a footing, as regards
public confidence, as are other great serv-
ices commercially rendered to that public.
Production has in no way been im-
peded; in fact, production is today more
efficient than ever before in our history,
despite the many problems of changing
from silent to talking drama.
“The definite rules laid down through the
code have eliminated many problems of
the past where doubt arose over this or
that question of ethics. In a sense, it has
put in order the whole broad series of
principles under which we work today. This
in itself is of direct value in the actual
operation of producing pictures.
“As time goes on the new machinery of
the code, like any other new machinery,
will work more and more smoothly, so
that it will be of more direct and more
efficient service to us all through usage.
And with the new and ever-increasing
scope of the drama of the screen it will
carry out the highest ideals of the creative
brains behind that drama.”
B. F. ZIEDMAN, Associate Producer .
Paramount :
“It is a matter of being more intelligent
with delicate subjects in production. I be-
lieve the code will have a great deal to do
with the improvement of pictures. It allows
us more latitude in filming and has not yet
interfered with production. I am convinced
that it is all very practical.”
ESTELLE TAYT.OR* Star:
“The Code of Ethics has been a problem
for producers, writers and directors, but
so far players have had little opportunity
to know it at first hand. By that I mean
that the code bears upon subjects that
enter into the task of almost every depart-
ment of production except the acting pro-
fession. However, there are many of us
who have watched the operation of the
code, and I for one believe it will be only
a short time before it is in good running
order. It has taken time for studio people
to adjust their work to it, but they are all
enthused about it despite the additional
effort it calls forth from them.
“It is such a natural and logical solution
to our problem that it is a wonder it
wasn’t conceived a long time ago.”
HOWARD ESTABROOK, Writer,
Radio Pictures:
“We usually find it quite simple to con-
form to the code, which merely requires
careful thought, and frequently results in
added adroitness in the telling of a story
without sacrificing strength.
“If the code is carefully studied by the
various state censorship boards, which now
have widely differing requirements, it
should result . in unifying their thought ;
and cannot fail to be a boon to the entire
motion picture industry.
“In the preparation of scripts, with the
code in mind, we frequently drop out inci-
dents of the original story, which can be
more effectively told on the screen by sug-
gestion, rather than by direct portrayal,
and frequently with a quickening of
tempo.”
MAX REE, Art Director, Radio Pic-
tures :
“The new code will certainly improve the
quality but won’t help the entertainment
values of pictures to any great extent. It
has commercial value because the same film
will be exhibited in all territories without
wholesale censorship and cutting. It should
be a consolation to parents.
“It indicates the moral standards of the
American public. We are always thinking
of the code in preparing and making the
picture. We have not changed our costumes
on its account; we have always suggested
something but with subtleness. The obvi-
ous thing or situation has never been as
attractive as the suggestive thing. The
exhibitor that cuts and censors a film pro-
duced according to the code will interfere
with its quality.
“It is a good code and we all will benefit
by it.”
DON JOSE MOJICA, Fox Player:
“I think the code is very good and will
save money in films that will not be re-
jected by censorship boards. A code of this
kind is warmly welcomed and is a big asset
to the motion picture business.”
E. B. DERR. Executive Vice Presi-
dent. Pathe:
“As far as Pathe is concerned, the
new code of ethics imposes no changes
in our production plans, for it practi-
cally coincides with an understood code
which we have maintained for some
time. A glance through the back pages
of film history Will reveal that every
outstandingly successful production lived
up to the new code — ‘Birth of a Nation,’
‘Ten Commandments,’ ‘Four Horsemen,’
‘Covered Wagon,’ and ‘King of Kings,’
for example.
“Now, with the advent of the talking
pictures, there is no reason for any
change in ethical standard. The experi-
enced dramatist knows that there has
never been a successful play which con-
doned the breaking of any one of the
ten commandments. The wiser produ-
cer will keep that fact in mind in pre-
paring his screen material. Undoubt-
edly, the creating of a code of ethics is
a genuinely constructive step, for, like
parliamentary law, it establishes a
standard by which questions of doubt
may be definitely settled.”
SIDNEY CLARE, Lyric Writer:
“The code has not affected me because
I do not use risque type of material.
We write clean lyrics and it’s up to the
singer or performer to keep them that
way. I do think the code will do a
great deal to keep pictures clean.”
EDDIE CLINE, Director:
“I’ve never had trouble with censor-
ship. The code is very elastic and I
think it will accomplish its purpose. I
am always careful, because we want our
films to be shown in their entirety. It
is a good gesture on the part of the
motion picture business as a whole in
trying to keep their films from offending
public taste.”
RITA LAROY, Radio Player:
“I think the new code is very benefi-
cial to the picture business. I see no rea-
why it should not accomplish its purpose.”
KAY FRANCIS, Paramount Player:
“I can find no fault with the code. I
think it is very practical.”
VICTOR BARAVALLE, Radio Musi-
cal Director:
“As music has no nationality, the new
code has not and will not interfere with
my work as musical director. I think the
code will accomplish its purpose.”
RALPH TOWNSEND, Radio Direc-
tor of Sound:
“I think the code will re-establish
public confidence in the motion picture
business. Everybody will benefit by it.”
DAVID BUTLER, Fox Director:
“1 think it is a good code, but there
are a great many things in it that direc-
tors, have always known. We have never
shown seduction or rape on the screen
and never will, so why mention or pro-
hibit it? It has not interfered with my
work because there is nothing in my
pictures to call for it.”
JOHN STONE, Foreign and Silent
Picture Department , Fox:
“Every business for its own good. If
the code is examined carefully it will be
found to contain points that almost
every producer has been observing for
the past few .years. We of the foreign
production intend to follow the code
even in other countries. We have no
desire to hurt the sensibilities of other
countries no matter how large or small.
“Our business is to entertain and not
to produce pictures with an immoral
thought or action. Obscenity is not
necessary. I am heartily in favor of the
code. It has not caused a tremor in
my work. It is entirely practical. There
has been a minimum of this sort of
thing.”
GRAHAM BAKER:
“Newspaper critics have sneered at
the Code of Ethics and are now sneer-
ing at producers for abiding by it. In
this effort of ours to regulate motion
picture production by a Code of Ethics
we are not supported by the critics. It
is true that the newspapers support us,
but that is not enough. The code doe-
not please the critics’ taste.
“Movies are in competition with
newspapers and magazines. We are
obliged to fight for the evenings of the
people who either sit and read or eo
out to a show. Magazines cater to their
tastes. Newspapers cater to the tastes
of men with crime stories and gane.
sters’ killings, burglaries and whatnot
On the other hand magazines which
print lecherous stories, trashy and sa-
lacious fiction, cater to the tastes of a
certain class of women who enjoy read-
ing it. But we motion picture people
have got to drive with our breaks on
We cannot compete with newspapers
and periodicals fairly if we are obliged
to observe limits and handicaps which
do not regulate them. The public taste
runs towards literature which, in cellu-
loid, is censorable.
“Yet there is a tremendous market for
clean pictures. The Code has caused us
no trouble at all. Scenario writers have
studied it thoroughly and are acquainted
with its regulations to such an extent
they know how to use it easily. The
chief manner of executing the Code is
to looks to its intent and to produce
pictures in good taste. When I buy
stories for production I watch out for
bad taste and censorable themes. The
code, if we live by it, has its most effec-
tive influence against bad taste.
“It has meant so far that studios are
attracting the talents of a more intelli-
gent group of production people. Clev-
erness, suggestion, delicacy and subtle-
ness are required of studio workers.
We don’t want to make pictures dealing
with unpleasant things. We don’t want
White Slavery situations. It is ner.<
sary at times to use scenes depicting a
gangster or a dope addict but not as
the central theme of the story.
“The Code is practical. We are mak-
ing ‘Kismet’ without any danger what-
ever of violating it. The story is a
fairy tale and . although Otis Skinner
kills people in it he does so in a mood
and manner that is inoffensive and en-
tirely uncensorable. ‘Kismet,’ being a
fairy tale, an audience has its tongue in
its cheek while Skinner enacts his fairy
tale role. Another thing that producers
have learned to do is to slur the scenes
that are unpleasant or unsavory for
children’s minds.
“Following all these principles will
and has. improved production. It re-
quires pictures, made with a finer touch
and a more intelligent care. It will
therefore, accomplish its purpose if that
purpose is what we believe: to improve
the standard of motion pictures. After!
all it is chiefly the treatments that will
have to undergo changes, not the plots. '
Doing that will necessitate no additional
expense to producers.”
GEOFFREY SHURLOCK, Para-
mount Foreign Productions:
“I think it’s a great idea.”
CLIVE BROOK, Paramount Star:
“By censoring ourselves to prevent gov- I
ernment censorship, I think the new code I
will accomplish its purpose.”
REGIS TOOMEY, Paramount Star:
“I think it’s a good thing.”
ROY POMEROY, Radio Pictures Di-
rector :
“It remains to be seen whether or not the
new code will accomplish its purpose. I
have not bothered with it so far.”
BETTY ROBERTS, Radio Story De-
partment Head:
“I think the code is great as long as NV.e
can make pictures as good as ‘The D‘i-m
vorcee’ and get away with it.”
LEIGH JASON, Radio Producer o,
“ Humanettes ” Series:
“It will not eliminate censorship thai
exists today. It is inconceivable how 2,00f
well-paid censors will voluntarily throw
down their hatchets. It is a prohibition of
ideas and prohibition has never and never
will be successful. The great films that
have been produced would have never been
successful had they been submitted to cen-P
sorship first. We will have double censor-1
ship.”
June 14, 1930 EXHIBITORS HERALD-WORLD
■*
47
w
Film News
in Pictures
PICTORIAL SECTION
Bud Jamison (left) and Andy Clyde, during the film-
ing of the Educational-Mack Sennett talking comedy,
“The Chump,” manage to keep in form in the studio
by indulging in the new Hollywood golf game, which
has assumed the proportions of a craze, the name of
which is “pitch and putt.”
Above: Hollywood’s most popular newlyweds, Loretta
Young and Grant Withers, who appear in F N’s
“Broken Dishes.” Below: Mary Lewis, back from
a vacation in Europe. She leaves for the Coast to be-
gin work on Pathe’s “Siren Song.”
A brewing romance, so-to-speak. We wonder if this
is how Mary Ann and Wheezer spend their time in
their off moments, when they are not engaged in mak-
ing laughs for us. Perhaps they’re going to make
sand pies. They appear in Hal Roach-M G M “Our
Gang” comedies.
Who’s your pretty “chaufferette,” officer? She looks as though she could drive a mean
motorcycle, and we’ll bet it would be a great pleasure to be arrested under conditions
like this, providing the man on the back seat wasn’t along to stand behind her when
she made out the ticket. We must say that Mary Nolan looks chic in her officer’s
habit. She will appear in Universal’s “Outside the Law.”
C0PYH/6HT
“What’s this heah thing fo?” Perhaps Amos isn’t saying that, but we’ll wager that that
is what he is thinking. Looks like a perfectly good wrench, but it also looks as though
it would take a good deal of well directed wrenching to get the Fresh Air Taxicab
company in condition again. Andy sits despairingly at the wheel, as much in the “dark”
as Amos, about mechanical complaints. They will appear in R K O productions.
43
EXHIBITORS HERALD-WORLD
June 14, I9ji
How the immortal jazz classic, “Rhapsody in Blue,” was photographed for Universal's
“King of Jazz.” Three technicolor cameras, under the direction of Ray Rennihan,
head cameraman. John Murray Anderson, director, in the center. Robert Ross,
cinematographic advisor, right. Paul Whiteman before the camera, with the “Sisters
G,” European dancing team. Behind him the Russell Markert dancers. Anderson
conceived the piano platform.
A symbolical study of a film director —
Luther Reed, who directed R K O’s “Rio
Rita,” “Hit the Deck” and now “Dixiana.”
We rather like these “shadow”-ical effects.
Note the megaphone shadows, directors
> chairs and the spotlight.
Now let ’em come, we can imagine Eugene Palette, Jack Holt and Richard Aden
saying to themselves, as they stand more or less firmly barricaded behind these boxes
and benches. Guns leveled, to mete out judgment to those deserving leaden punish-
ment, these stem faced players give thrilling accounts of themselves in “The Border
Legion,” one of the many stories of western adventure, written by Zane Grey, and to
be produced by Paramount.
Where primal instincts, paramount among them the law of might, rule the destinies 1
of those voyageurs who have forsaken the niceties of civilization, and who live and die 1
with memories. The “Isle of Escape,” a First National Vitaphone production, which r
Noah Beery and Monte Blue garnish with powerful and “fistful” action. Here is a
tense moment in the picture which looks exceedingly realistic. The camera is all set r
to get facial expressions.
Betty Compson's birthday was celebrated on an R K O studib stage during the filming
of “Hawk Island,” Radio Pictures all-star mystery drama. George B. Seitz, director
of the picture, presented her with the cake on behalf of the company. Reading from
the left are June Clyde, Sydney D’Albrook, Seitz, Ivan Lebedeff, Betty Compson,
Bertram Milhauser, associate producer, and Rita La Roy. We would have liked to
have been present.
As William S. Hart had never taken a talking picture scene, King Vidor
fixed a special one for him when Hart recently visited the set of M G M’s
“Billy the Kid,” coming down from his camp in the hills. John Mack
Brown, who plays the role of Billy, is shown “menacing” the great por-
trayer of western roles with the authentic gun which the kid used to use,
loaned him by Hart.
Sally O’Neil and Molly O’Day,
life, arrive in New York with the
of their latest Columbia picture,
While East, they will probably make
appearances with their
real
June 14, 1930
EXHIBITORS HERALD-WORLD
49
“Step right up, ladies and gentlemen. The bottle that the little Indian princess is
holding is a magic bottle, the contents of which are guaranteed to cure everything
from stock market losses to mosquito bites. Step right up. Only a few bottles left,
and those will be gone soon. Get it while you can.” This may be what John Sheehan
(left) is barking about in Pathe’s “Swing High.” The princess is Daphne Pollard and
“heap big chief” is Fred Scott.
Canine foibles are seldom supposed to resolve themselves about the question of dress,
but here we find two “brummells” of dogdom, sporting the latest thing from the doggy
doggiers “(which is dog for haberdashers. If in Germany, we might be pardoned for
saying “haber” — dashunders.) These elite gentlemen are father and son. The grand
“old man,” “Jiggs,” on the right, appears in M G M’s, “The Dogville Murder Mys-
tery. A chip off the old block at the left.
Alice White comes in for her share of re-
primanding for jay walking, and the officer
doesn’t seem any too lenient, despite her
pouting expression. She has just completed
work in “The Widow from Chicago,” for
First National.
The muses of the motion picture have thrown symbolic shadows on the
wall, the quill represents writers, the lyre, composers, the music Stand,
musicians, dancers, and to the left, film reels. Standing at the wheel,
guiding the destinies of Radio Pictures, is the helmsman, William LeBaron,
vice president in charge of production for R K O. The shadows also
symbolize “Dixiana,” original operetta.
Where is all that wind coming from? queries
the little kitty, but Ned Sparks thinks play-
ing the saxophone is the cat’s meow, so he
continues practising diligently for his role in
“The Fall Guy,” another Radio Pictures
production.
With a “heigh-ho. the memo,” four bad men get together for a little harmony. That
they are all bad, we can’t say, but the title of the picture in which they appear is “The
Bad Man,” a First National Vitaphone picture. The two in the center, sombreroed
and looking quite “baddy” are Arthur Stone and Walter Huston. The one on the
right, appearing like anything but a “bad ’un,” is Sydney Blackmer. Left, Guinn
Williams.
A moment’s pause in this very busy and trying business of making pictures, and a wel-
come one, we should judge, and also an interesting interim. Cedi B. De Mille, Kay
Johnson and Elsie Janis (left) look on while the technical staff maneuver props for
another scene into place for the producer-director’s new picture for M G M, entitled
“Madame Satan.” Miss Johnson plays the leading role in this picture with the curiously
attractive title.
50
EXHIBITORS HERALD-WORLD
June 14, 1950
HIM
IN TWO
m
lANMDf
TAlkING
COMEDIES
(.y !tap||,
ANNOUNCES FOR THE
1930-1931
SEASON
■4AHF
D4NE
LOUISE
FAZES DA
GEORGE 14.
4RTHIR
fH ICI4 EV(h,mself)
HCGUIRE
COMEDIES
THE TWO WORLD FAMOUS
COMEDIANS IN THEIR FIRST
APPEARANCES IN TWO-REEL TALKIES
IN A SERIES OF SIX
mi ik ci
DISTRIBUTING
CORPORATION
THE SUPER-COMEDIENNE AND MIRTH
PROVOKER E>TRAORDINARY
CONTINUING WITH THE TOP-NOTCH KID
TALKIES BASED ON THE FONTAINE FOX
IN A SERIES OF SIX
TOONERVILLE CARTOONS
xnDARMOLR SHORTS ARE IOMi OS LAUGHS//
Produced by LARRY DARMOUR PRODUCTIONS, HOLLYWOOD, CALIFORNIA
for STANDARD CINEMA CORPORATION, NEW YORK CITY
1
June 14, 1930
EXHIBITORS HERALD-WORLD
51
That goes for
PHIL WHITMAN
Directing
Larry Darmour Comedies
And me too —
JOHNNIE GREY
Writing
Stories
Dialogue
Continuities
for
Larry Darmour Productions
An Outline of
the Product
= By MARTIN J. QUIGLEY =
( Continued from page 44)
Miller success, and “The Five O'Clock
Girl,” which Mary Eaton played to a great
number of performances in New York and
elsewhere.
The alluringly mysterious title of “Red
Dust” has been selected for a Greta Garbo
production. To add full measure to the
allure the M G M production department
states that it is a story of a Parisian girl
transferred to the background of a Chinese
plantation.
John Gilbert has undertaken a story called
“Way for a Sailor,” which it is hoped will
lead Gilbert to a solution of some of the
tonal difficulties he has encountered. Ramon
Novarro will have three productions during
the coming season, two of which will be
“The Singer of Seville” and “Song of In-
dia.” The latter will be based on an original
story by Achmed Abdullah.
Lon Chaney will be seen and heard in
“The Bugle Sounds,” a story which already
has attained a considerable popularity in
novel form. William Haines is scheduled
for four productions, one of which will be
“Remote Control,” based on a Broadway
play.
Norma Shearer, one of the industry’s most
illustrious examples of a silent star becom-
ing an even more successful star of the
audible pictures, will do, according to pres-
ent plans, two stories during the coming
season. Joan Crawford, now receiving the
billing of a star, will do as her first produc-
tion of the new season the Youman’s musical
show, “Great Day.” The second selection is
“Her Fortune.”
Laurence Tibbett will follow “The Rogue
Song” with “New Moon,” while his second
for the coming season has yet to be decided
upon.
Cosmopolitan, the Hearst department of
the M G M production activities, will have
Grace Moore, late of the musical revues and
later of grand opera, in “Jenny Lind.” There
will be three other Cosmopolitan produc-
tions yet to be announced.
Cecil B. DeMille has been working many
months on a vast undertaking which carries
the title “Madame Satan.” The principal
players are Reginald Denny and Kay John-
son. One of Mr. DeMille’s most ambitious,
spectacular effects which consists of a fire
or some sort of a disaster on board a Zeppe-
lin while a grand party is in progress, will
be included in “Madame Satan.”
Marie Dressier and Polly Moran will fol-
low “Caught Short” with “Razzle-Dazzle.”
King Vidor will do a Western boy bandit
story under the title “Billy the Kid.”
A production which in the making has
been creating much interest is “The March
of Time,” a revue type of subject presenting,
among others, Weber & Fields, DeWolf
Hopper, Trixie Friganza and Marie Dressier,
together with a lot of young people who arc
seeking, or have succeeded, in following in
the footsteps of these somewhat older
performers.
“The Crisis,” the celebrated Winston
Churchill novel of Civil War days, is an im-
posing item on the program. Also there are
Joseph Hergesheimer’s story of the Mexican
oil fields, “Tampico”; “Ballyhoo,” a widely
read novel of circus life by Beth Brown;
“War Nurse,” a story based on a feminine
viewpoint of certain incidents more or less
connected with war; “Dance, Fools, Dance,”
from Martin Flavin’s play, “Cross Roads”;
Kathleen Norris’ story, “The Passion Flow-
er”; a Northwest story directed by Hal
Roach, “Monsieur Le Fox”; “The Dark
Star” and “These Three French Girls.”
[RADIO PICTURES]
Looming very large in the Radio Pictures
announcement is the reference to the im-
perishable Victor Herbert operetta, “Babes
in Toyland.” Luther Reed is to direct this
production. The cast, including Everett
Marshall, Bert Wheeler, Robert Woolsey,
Joseph Cawthome and Irene Dunn — among
others — is an ambitious one. This produc-
tion, done partly in color, will be super-
vised by William LeBaron. A great deal
will be expected from the Radio Picture,
“Babes in Toyland,” and a great deal doubt-
lessly will be afforded. This is a type of
subject that will bring vast new throngs to
the picture theatres.
The Amos ’n’ Andy feature, now already
widely publicized, will find a huge, ex-
pectant audience. The sensational popular-
ity of these former vaudeville players, built
up through their radio appearances, is one
of the present day wonders. The fact of
their tremendous vogue is inescapable.
Stories of the millions who nightly await
the latest chapter of their serial on the air
are encountered on every hand. There can
be no doubt of the box office significance
of this fact. William LeBaron has this sub-
ject in hand and a resultant production of
real proportions may be depended upon.
Bebe Daniels and Everett Marshall head
a strong cast in “Dixiana” which has already
been completed. All reports on this subject
attest to its high calibre. It is a story of
Old New Orleans which provided great op-
portunities for beauty and picturesqueness.
The book and lyrics are by Ann Caldwell
and the music is by the composer of “Rio
Rita,” Harry Tierney. An interesting fea-
ture of the production is the use of Hall’s
Negro chorus of 40 voices.
In drama, Radio Pictures comes forward
with a Wesley Ruggles production of the
Edna Ferber novel, “Cimarron,” in which
Richard Dix will be starred. “Cimarron”
is a Western-pioneer type of story and it is
being adapted to the screen by Howard Esta-
brook. This production will be supervised
by William Sistrom.
A light musical comedy-drama under the
title, “Leathernecking,” is being prepared
from the Broadway show, “Present Arms.”
Color will be used extensively. To be
supervised by Louis Sarecky and directed by
Melville Brown. Eddie Foy, Jr., and Irene
Dunn will be among the players. A group
of Tiller girls will be used.
For strong drama there are to be two
Rex Beach stories, “The Silver Horde” and
“The Iron Trail.” “The Silver Horde” is
a romance centered about the Alasku sal-
mon waters. “The Iron Trail” is a railroad
adventure story of the Far North. “The
Silver Horde” will be directed by Melville
Brown and supervised by William Sistrom
who will also supervise the latter story.
An original Northwest Canadian play
with music, entitled, “Heart of the Rockies,”
is being written by Harry Tierney and Ann
Caldwell for Bebe Daniels and Everett
Marshall. It will be directed by Luther
Reed and supervised by William LeBaron.
“Half Shot at Sunrise” is a behind-the-front
comedy which will give scope to the activi-
ties of Bert Wheeler and Robert Woolsey.
It is a James A. Creelman story with music
by Harry Tierney. Henry Hobart will super-
vise and Paul Sloane will direct. This sub-
ject will also contain color.
Herbert Brenon is slated for two special
productions. There will also be two fea-
tures starring Wheeler and Woolsey.
Associated Radio Pictures, which is a com-
bination of American and British producing
resources, will offer three Basil Dean pro-
ductions, including “Escape” by John Gales-
worthy and “The Perfect Alibi,” which was
produced on Broadway by Charles Hop-
kins. The great British actor. Sir Gerald
Du Maurier, will head a notable English cast
in “Escape.”
“The Stalwart,” an original railroad drama
by James A. Creelman with Louis Wolheim,
Robert Armstrong and Jean Arthur; “The
Old Accordion Man,” from an original by
Samson Raphaelson, with Joseph Caw-
thorne; “High River,” and a fourth to be
announced, comprise a group of specials.
Three Richard Dix and two Betty Comp-
son productions are included in the schedule
with “She’s My Weakness” and “Bunker
Bean” Harry Leon Wilson tale, included in
“The Victory Nine,” the remaining seven
of which are yet to be announced.
FOutline to Be Continued!
52
EXHIBITORS HERALD-WORLD
June 14, 1930
RICHARD A. ROWLAND, HARRY
REICHENBACH and SOL LESSER
were the leading spirits in Metro's plans
for a FRANCIS X. BUSHMAN day at
the Panama-Pacific Exposition at San
Francisco.
ALBERT and HARRY M. WARNER
with AL LICHTMAN had just formed
Standard Pictures, Inc., to handle the
product of Combined Photoplay Pro-
ducers, who had been deprived of dis-
tribution by the financial distress of
United Film Service.
W. H. CLUNE, Southern California's
big exhibitor, had purchased the studio
acquired a few weeks before by the
Famous Players from the Fiction
Company of which LOUIS JOSEPH
VANCE was the head.
BEN ZERR of Reading, president of
the Pennsylvania Exhibitors League, an-
nounced that at least 50 members would
attend their outing at Atlantic City.
S. E. MORRIS, retiring president,
was voted life membership without dues,
a mark of tribute to his long service,
by the Cleveland Local No. 1, Motion
Picture Exhibitors’ League, at the meet-
ing at which BEN J. SAWYER was
chosen to succeed him.
Names in Print
15 Years Ago
GEORGE K. SPOOR, head of the
Essanay studio, was releasing an Es-
saney-Chaplin comedy every three weeks
through General Film Company. Asso-
ciated with him was BILLY ANDER-
SON.
ERNEST H. HORSTMANN of
Olympia Theatres, Inc., was rejoicing as
president of the Motion Picture Exhib-
itors’ League of Massachusetts over the
league’s successful outing at Pemberton.
HIRAM ABRAMS and HARRY
ASHER of Famous Players were among
those who attended.
JESSE L. LASKY was president of
the Jesse L. Lasky Feature Play Com-
pany with SAMUEL GOLDFISH
(Goldwyn) as treasurer and general man-
ager and CECIL B. DeMILLE as
director general.
W. E. SHALLENBERGER as vice
president of the North American Film
Company, was happily watching the
money roll in on “The Diamond from
the Sky,” a serial written by Roy L.
McCardell and released through Mutual
Exchange.
WATTERSON R. ROTHACKER and
RALPH BRADFORD were in the dele-
gation from the Reel Fellows’ Club
attending the WARREN A. PATRICK
funeral at Chicago.
LEWIS J. SELZNICK was vice presi-
dent and general manager of the World
Film Corporation which released the
product of WILLIAM A. BRADY,
FROHMAN, CHARLES K. HARRIS,
BURR McINTOSH, SHUBERT, and
GEORGE W. LEDERER companies.
P. A. POWERS and JOE BRANDT
were on the special which carried the
Universal National Beauties to Los An-
geles and thence to the San FVancisco
Fair.
THOMAS A. EDISON was producing
four reel features “befitting the man who
gave motion pictures to the world" pre-
senting among others MARC Mc-
DERMOTT.
AD. KESSEL and C. O. BEAUMAN
were the executives of the New York
Motion Picture Corporation, with offices
in the Long Acre Building, which had
THOMAS H. INCE and MACK
SENNETT as director generals and
numbered Fatty Arbuckle among its
stars.
EDWIN THANHOUSER was head
of the Thanhouser Film Corporation of
New Rochelle, N. Y., and was releasing
a number of one and two reel subjects
including Falstaff comedies.
J. P. CHALMERS, SR., was president
of the Chalmers Publishing Company
and its Moving Picture World was so
voluminous that the file for the year 1915
weighed 54 pounds and had to be bound
in four volumes.
CARL LAEMMLE was president of
Universal Film Manufacturing Company
and was issuing a regular Universal
Weekly Program which included a
series of productions starring Broadway
favorites.
JOHN R. FREULER had just became
president and general manager of the
Mutual Film Company with EDWIN
THANHOUSER vice president and
FELIX KAHN treasurer.
RICHARD WILLIS and GUS
INGLIS were in business as personal
representatives of motion picture play-
ers on the west coast.
MARION S. PEARCE was president
of the Motion Picture Exhibitors League
of America, and also of the M. P. E. L.
of Maryland.
SAM KATZ and MAX HYMAN, had
been partners in the Avon a 1,000-seat
theatre at 3327 Fullerton avenue, Chi-
cago, for about a year, and reported
business excellent. They also owned the
Janet and Wallace theatres.
WILLIAM FOX was president, WIN-
FIELD R. SHEEHAN general manager,
and ABRAHAM CARLOS general
representative of the Fox Film Corpora-
tion. HERMAN ROBBINS, LIEUT.
J. P. ANDERSON and HARRY LEON-
HARDT were among the branch man-
agers.
SIGMUND LUBIN had made the
Lubin Bell familiar to everyone in the
business and was releasing six subjects
each week including ETHEL CLAY-
TON, GLADYS HANSON, and
ROMAINE FIELDING among his
stars.
CHARLES DUPUIS was vice presi-
dent and LOUIS GASNIER general
manager of Pathe.
FRED A. CLARK, sales representa-
tive of the Precision Company, was in
charge of an elaborate display of the
Simplex projector at the San Francisco
Exposition.
FRED DAHNKEN and J. T.
TURNER were operating a dozen thea-
tres in California, with plans already
drawn for six more. E. BRUCE JOHN-
SON was secretary of their company.
W. STEPHEN BUSH, on the editorial
department of the World, was busily
engaged in answering the charge of “The
Liberal Advocate” that drinking scenes
in pictures aroused prejudice against the
liquor interests and the saloon.
D. W. GRIFFITH had just become
the outstanding director in the business
through the remarkable success of "The
Birth of a Nation.”
COMMODORE J. STUART BLACK-
TON announced that Yitagraph had
completed the making of its three thou-
sandth subject.
J. C. RITTER was financial secretary
of the Detroit Motion Picture Exhibitors
League of which HERMAN SPEIER
was president.
ALBERT A. KAUFMAN closed up
the affairs of Famous Players on the
Coast and prepared to assume charge of
production in the East while three new
studios were being built in Los Angeles.
OLIVER MOROSCO had just an-
nounced his advent into the motion pic-
ture field at the head of a company bear-
ing his name and bringing with him as
stars, LENORE ULRICH. CYRIL
MAUDE. GEORGE FAWCETT and
PEGGY O’NEIL.
SAMUEL L. ROTHAPFEL was hon-
ored at a dinner at the Astor Hotel at
which he announced his plan for operat-
ing the Rialto theatre.
J. D. WILLIAMS, general representa-
tive for Winik-Brock, which controlled
the world rights to World pictures, was
just leaving for a business tour of the
world.
JOHN C. FLINN, dramatic critic for
the Nezv York Herald, had just joined
JESSE L. LASKY as promotion and
publicity director.
COL. WILLIAM N. SELIG was busy,
preparing for the opening of Selig Zoo.
The farm was valued at $750,000 and the
animals at $300,000.
TOM NORTH, Seattle manager for
V. L. S. E., was letting contracts for a
new building said to be the first film ex-
change especially constructed to its
order.
F. H. RICHARDSON was editor of
the Projection Department of Moving
Picture World.
SAM M. SPEDON was publicity
representative of Vitagraph, while
LYNDE DENIG and ROBERT E.
WELCH were working on trade papers.
HARRY J. COHEN was being sent
to Europe by Metro to close a big con-
tract for distribution in Europe.
JULIUS STERN, PAUL GULICK,
JOHN CLYMER, M. H. HOFFMAN
and E. H. GOLDSTEIN acted as judges
in awarding prizes for various events on
a boat trip given by the Universal Com-
pany to the 400 young women who failed
to win a trip to the Coast. PETER
MILNE made the semi-finals in the
waltz contest but lost out on the final
award.
W. W. HODKINSON, president of.
Paramount Pictures Corporation, wa
tendered a dinner on the eve of his de
parture for a vacation in California at
Hotel Claridge. Among the hosts were
W. E. GREEN and WILLIAM L,
SHERRY.
THOMAS A. TALLEY and FRED
A. MILLER were among the leading
theatre owners in Los Angeles. Both
were charging 10, 20, and 30 cents.
Talley’s 900-seat house was considered
exceptionally large.
LOUIS ROSENBLUH, associated
with WILLIAM FOX in a theatre busi-
ness in the early days, had just formed
Variety Film Corporation.
H. M. HORKHEIMER, president of
Balboa Amusement Producing Compan
had just signed a five-year contract to
distribute through Pathe.
ADOLPH ZUKOR was president of
Famous Players Film Company with
DANIEL FROHMAN as his managing
director and EDWIN S. PORTER as
treasurer and general manager. MARY
PICKFORD was the leading star of the
company.
SID GRAUMAN, who for years had
operated the Empress, a combination
house in San Francisco, had just been
elected president of the Screen Club ofl
San Francisco with CHARLES STILLS
WELL, RALPH S. MARKS andf
JOSEPH HUFF among the officers
ASK R-K-O— WARNER BROS.
LOEW’S— FOX— PUBLIX
Leading Chain and Independent Theatres, Promi-
nent Hotels and Public Buildings have installed The
New Silent TYPHOON Cooling-Ventilating System.
It is suitable for large, medium or small theatres.
W rite for Particulars
Air Cooling or
Combination Water Cooling
AND WITH SILENCE
Typhoon Fan Company
Air Conditioning Engineers
and Manufacturers
June 14, 1930
EXHIBITORS HERALD-WORLD
55
A comprehensive view of the studios, administra-
tion buildings and auxiliary structures on the
Radio Pictures lot in Hollywood. Fronting on
Gower street, the properly extends back in im-
pressive dimensions, covering many acres. Exten-
sive improvements and additions the jtast year have
made this plant one of the largest in the motion
picture ivorld. This picture, taken from an air-
plane and showing in a glance the huge physical
properties entailed in modern motion picture pro-
duction. expresses what the screen art means today.
Radio Pictures
Studios
54
EXHIBITORS HERALD-WORLD
June 14, 1930
WARNING
We are advised that certain motion picture producers
and commercial film laboratories are using, and/or
manufacturing, and/or selling, and/or offering for sale
without license from us Motion Picture Proccessing
Machines which infringe some or all of the following
patents:
ERBOGRAPH
SPOOR-THOMPSON
United States Patent No. 1,407,543
United States Patent No. 1,572,798
United States Patent No. 1,377,887
United States Patent No. 1,434,154
United States Patent No. 1,362,146
Application No. 75,550 for U. S. Patent
Application No. 660,583 for U. S. Patent
LEON GAUMONT
United States Patent No. 1,177,697
United States Patent No. 1,209,696
U.S. Patent Nos. 1,328,464; 1,299,266; 1,281.711;
1,260,595; 1,569,156; 1,587,051; 1,725,944;
United States Application Nos. 105,066; 174,989
Australian Application Nos. 19,746; 19,747
Belgian Patent Nos. 360,040; 360,041
Belgian Application Nos. 283,711; 283,712
British Application Nos. 11,620 11,621
Canadian Application No. 345,960
German Application Nos. 91,007; 91,008
Patent of Great Britain & Ireland, No. 123,168
Patent of the Republic of France, No. 494,379
Patent of The Dominion of Canada, Nos. 204,855
292.604
These patents for Motion Picture Film Processing
Machines are considered basic and are the sole prop-
erty of the CINEMA PATENTS COMPANY, INC. and may
be lawfully used only under license with us.
It is our intention to prosecute to the fullest extent
of the law any and all who infringe our Patents.
CINEMA PATENTS COMPANY, Inc.
1776 Broadway, New York
i
June 14, 1930
EXHIBITORS HERALD-WORLD
53
$20,000,000 Worth of Radio Pictures Product
RK 0 Limits Production for the New Year’s Program to 34 “Big Ones,” the 1930-31 Season’s Announcement Discloses
INCREASING its feature schedule by
four over its first year program of
thirty, Radio Pictures announces it
will limit production for the season of
1930-31 to 34 all-talking pictures.
Each of these productions is to be
filmed as a box-office special, obtaining
the full value of Radio Pictures’ greatly
increased studio facilities, which have
David Sarnoff
Chairman, Radio-Kcith-Orpheum
Joseph I. Schnitzer
President, R K O Productions, Inc.
William LeBaron
Pice President in Charge of Production
R K O Productions, Inc.
been enlarged under a six million dollar
construction program, which was inau-
gurated the past year and is now close
to completion.
Twenty million dollars is said to have
been budgeted for the carrying out of
the Radio Pictures’ program, with more
available should occasion call for it.
This sum, pledged for only 34 produc-
tions, is indicative of the intense con-
centration to be applied to individual
features, the calibre of directors, casts,
staging and general presentation values.
Of the 34 Radios, 24 are to be large
scale productions. The other ten will be
equally big in entertainment value but
not so sizeable as spectacles, it is stated.
These latter, however, according to
Joseph I. Schnitzer, president of Radio
Pictures, will receive the same care and
expert attention as the others and there
will be no skimping in the matter of
proper expenditure.
The Radio Pictures program is sub-
divided into the Amos ’n’ Andy feature,
12 Titans, three Basil Dean productions,
four Super-Specials, three Richard Dix
productions, two Betty Compson produc-
tions and the Victory Nine.
Feature Line-Up
The Amos ’n’ Andy feature, titled
“Check and Double Check” for working
purposes, will capitalize the talents of
the two famous celebrities of the air in
a lavishly staged musical production re-
plete with the comedy and heart-interest
appeal of the radio stars. The general
theme and treatment of the Amos ’n’
Andy production have already been de-
cided upon following the flying trip by
William Le Baron, Radio Pictures pro-
duction chief, to Chicago, where he and
the two broadcasting celebrities met for
conference. Director, cast and title will
be announced shortly.
Of the twelve Titans, “Dixiana” is al-
ready in the cutting room. This is a
lavish romantic musical, telling in songs,
music and dialog a tale of old New
Orleans. Many of the sequences are in
technicolor, revealing the beauties of the
Mardi Gras, a replica of Gayetano’s fa-
mous circus theatre, social rendezvous
of the New Orleans of 1840, and many
other picturesque phases of the period.
In the cast are Bebe Daniels, Everett
Marshall, noted Metropolitan Opera
baritone; Robert Woolsey and Bert
Wheeler, Jobyna Howland, Joseph Caw-
thorne, Dorothy Lee, Ralf Harolde,
Edward Chandler, George Herman, Bill
Robinson, Bruce Covington, Eugene
Jackson, Sam Baker, a throng of extras,
Pearl Eaton’s chorus girls, and others.
Luther Reed, of "Rio Rita” and “Hit the
Deck” fame, directed. Ann Caldwell,
noted stage librettist and lyricist wrote
the book and lyrics, while Harry Tier-
ney, composer of “Rio Rita” and many
stage musical successes, created the
music, which was directed by Victor
Baravalle. Sets and costumes are by
Max Ree. Pearl Eaton directed the
dance numbers, and Max Steiner is
credited with orchestral arrangements.
Hall’s Negro chorus, 40 in number, fur-
nish atmosphere and choral music
throughout the film. Of interest is the
fact that on the building and furnishing
of six sets, half a million dollars were
spent.
“Cimarron,” Edna Ferber’s novel, is to
be produced on a scale of great magni-
tude, with Richard Dix starring. Wesley
Ruggles is to direct. No other an-
nouncements have been made as to cast
or personnel. The cast, however, will
be all-star. Production plans call for one
of the biggest staffs of assistant directors
and cameramen ever assembled for the
filming of any production. “Cimarron”
depicts the rise of Oklahoma and pre-
sents a colorful pageant of the early
pioneers who built the Western empire.
Radio Pictures is reported to have paid
a huge price for the talking picture
rights. Howard Estabrook is doing the
screen adaptation. William Sistrom is
supervisor.
Victor Herbert’s immortal musical
masterpiece, “Babes in Toyland,” has
been assigned to the direction of Luther
Reed. Everett Marshall, Bert Wheeler,
Robert Woolsey, Joseph Cawthorne,
Irene Dunne, Margaret Padula, Edna
May Oliver, Ned Sparks, Dorothy Lee
and the Tiller Sunshine Girls have al-
ready been cast for this production.
Costumes and sets will be by Max Ree,
choruses and ensembles by Pearl Eaton,
and musical direction by Victor Bara-
valle. William Le Baron will have this
important production under his personal
supervision. Fifty per cent of “Babes in
Toyland” is to be in technicolor, accord-
ing to present plans.
“Leathernecking” will be a gay musical
comedy-drama adapted from “Present
Arms,” stage success by Rogers, Field
and Hart. This production will also be
done in technicolor to the extent of 50
per cent. Those already cast for prin-
cipal roles are Eddie Foy, Jr., Irene
Dunne, Ken Murray, Benny Rubin, Ned
Sparks, Edna May Oliver and the Tiller
Sunshine Girls. "Leathernecking” will
be produced under the supervision of
Louis Sarecky, and directed by Melville
Brown. Sets and costumes will be done
by Max Ree and dance direction will be
by Pearl Eaton. To Victor Baraville is
assigned the musical direction.
Two Rex Beach novels are listed
among the Titans. Of these, “The Silver
Horde,” a romance of the salmon run in
the icy Alaskan wastes, will be directed
by Melville Brown and supervised by
William Sistrom. Evelyn Brent, Joel
McCrea, Louis Wolheim and Raymond
Hatton are already announced for the
cast. “The Iron Trail” is a romance of
the rails in the far north. The cast is
yet to be announced. William Sistrom
is assigned to the supervision.
“Heart of the Rockies” is to be a
spectacular Canadian Northwest musical
romance, with Everett Marshall and
Bebe Daniels heading the all-star cast.
It is an original by Harry Tierney and
Ann Caldwell, with direction entrusted
to Luther Reed under the personal su-
pervision of William Le Baron. Sets
and costumes will be by Max Ree, with
musical direction by Victor Baravalle.
“Half Shot at Sunrise” is to be a tale
of mad and merry wags with a war be-
hind them and nothing to do but seek
out trouble ahead. Bert Wheeler, Rob-
ert Woolsey, Hugh Trevor, Dorothy Lee
and the Tiller Sunshine Girls have al-
ready been cast. The story is by James
A. Creelman, with music by Harry Tier-
ney. Paul Sloane will direct this one.
The screen adaptation is by Cyrus Wood.
Henry Hobart will supervise. Tech-
nicolor to the extent of fifty per cent is
planned for this picture.
Two Herbert Brenon and two Wheeler
and Woolsey productions concludes the
lineup of twelve Titans. The titles, etc.,
of these are yet to be announced.
The three Basil Dean productions will
include “Escape,” from the famous stage
success of the same name by John Gals-
worthy; “The Perfect Alibi,” one of the
outstanding stage hits produced by
Charles Hopkins; and a third yet to be
announced.
In “Escape,” Basil Dean is directing
a cast which includes many notables of
the English stage. Among the. players
are Sir Gerald Du Maurier, Mable Poul-
ton, Ian Hunter, George Curzon, Gordon
Harker, Raymond Massey, H. St. Barbe
West, Edna Best, Phyllis Jonstam,
Horace Hodges, Ben Field, Lawrence
Hanray, Margaret Yarde, Jean Cadell,
Eric Cowley, Nigel Bruce, David Haw-
thorne, Neil Porter, Lawrence Bascome,
Lewis Casson, Madeline Carroll, Austin
Trever, Miles Malleson, Felix Aylmer
and Edward Fitzclarence.
The cast for “The Perfect Alibi” is
yet to be announced. The three Basil
Dean Productions are known as Asso-
ciated Radio Pictures, the result of an
international pooling of British-Ameri-
can producing resources.
Among the four Super-Specials are
listed “The Stalwart,” an original rail-
road drama written by James Ashmore
Hiram S. Brown
President, Radio-Kelth-Orpheum
Lee Marcus
Executive Vice President, R K O Productions, Inc.
Charles Rosenzweig
General Salas Manager
R K O Productions, Inc.
EXH I B I TO RS H ERALD-WORLD
June 14, 1930
30
Ambrose Dowllna n Jerry Safron
Export manager ■ Eastern division mgr.
Creelman, with Louis Wolheim, Robert
Armstrong and Jean Arthur already an-
nounced for the cast; “The Old Accor-
dion Man,” from an original by Samson
Kaphaelson, with Joseph Cawthorne
heading the cast; “High River” and a
fourth to be announced.
Three Richard Dix and two Betty
Compson productions arc listed in the
major lineup, with “She’s My Weakness”
and “Bunker Bean” (Harry Leon Wilson
tale) included in “The Victory Nine.”
The remaining seven of the Victory
Nine are yet to be announced.
Principal Players
Radio Pictures’ first year not only
resulted in an enlargement of prestige
in the talking pictures for a number of
stars already firmly established on the
silent screen, but led to the discovery
and development of new outstanding
personalities.
Bebe Daniels won new laurels in “Rio
Rita.”
Richard Dix, rated in the silent field
as one of the greatest of drawing cards,
revealed similar powers in the talkers,
“Seven Keys to Baldpate,” “Dead Game”
and “Lovin’ the Ladies.” Both Dix and
Miss Daniels are to be starred in a num-
ber of the biggest of the 1930-31 produc-
tions.
Radio broadcasting, which has proven
to be a new field for the development
and popularizing of stars, yielded a
stellar attraction to the screen when
Freeman Gosden and Charles Correll of
Amos ’n’ Andy fame, signed to star in
a Radio Pictures production.
Another radio star of outstanding im-
portance to have been signed is Peter
Higgins, who has achieved an enviable
reputation as a tenor, and whose wide
experience in vaudeville has made him
a finished performer for the difficult roles
in which he is likely to be cast.
From the musical comedy stage Radio
pictures has acquired two of the most
beautiful and talented singers and per-
formers who have made bids for popular
favor. One of these, Irene Dunne,
mezzo-soprano, has been a Florenz
Ziegfeld star, playing the role of Mag-
nolia in “Showboat” for him. She was
also successor to Peggy Wood as the
star. of “Sweetheart Time.” The other,
Roberta Robinson, lyric soprano, has
already scored as the ingenue for Para-
mount in “Dangerous Nan McGrew.”
Bert Wheeler and Robert Woolsey,
who played the original stage roles in
Florenz Ziegfeld’s “Rio Rita,” which
they later duplicated with success in the
Radio Pictures’ screen version (following
this up with “The Cuckoos”) have been
cast for a number of Radio Picture
musicals of the 1930-31 program. They
have just completed “Dixiana” and art-
scheduled for such productions as "Half
Shot, at Sunrise” and “Babes in Toy-
land,” as well as two Wheeler and Wool-
sey productions.
From the boards of grand opera Radio
Pictures has obtained Everett Marshall,
baritone, whose first performance in
“Dixiana” has convinced Radio Pictures
officials that he is destined to be one of
the outstanding sensations of the com-
ing year. As a reward for his work op-
posite Bebe Daniels in this picture, he
has been cast for the leading song roles
in “Babes in Toyland” and “Heart of the
Rockies.”
Other stars under contract to Radio
Pictures for forthcoming productions arc
Jack Mulhall, Evelyn Brent, Arthur
Lake, Sue Carol, Lowell Sherman, Joel
McCrea, Joseph Cawthorne, Hugh Trevor,
June Clyde, Ivan LebedefF, Betty Comp-
son. Edna May Oliver and Ned Sparks.
Radio Pictures’ short feature program
calls for a list which is to include some
of the highest priced stars of the stage
and screen. Among these are W. C.
Fields, whose salary on the legitimate
stage is said to have hit the $7,500-a-
week mark; Clark and McCullough, the
stars of Edgar Selwyn’s current stage
hit, “Strike Up the Band”; George K.
Arthur and Karl Dane, known to all film
Frank Vert H Richard Wilde
In charge of draperies H Chief of purchases
Ernest Barhrncli mam William Englintnn
Chief of still dept. H Chief of camera dept.
Lloyd Kncchtcl H C. D. White
Photographic effects l^B General studio manager
Larry Darmour _ Don Eddy
Comedy producer MM Director studio publicity
Sam Comer h Holt Lindslcy Herb Hirst b Leon D'IJsseau
Chief of properly dept.^M Chief of scenic dept. Charge of locations ^B Chief silent, foreign films
Sam Warshawsky M Phil Hode> Eddie Horne m Louis Rauiii
Chief of press relations Asst, to sales manager Manager print dept. ^B Export dept.
Earl
Sales departmen
June 14, 1930
EXHIBITORS HERALD-WORLD
Ralph A. Evuns m J. H. Moynihnn
Home publicity dept. HI Home publicity dept.
fans; and Louise Fazenda, the veteran
screen comedienne.
The Directors
The efforts of President Schnitzer and
William LeBaron, vice president in
charge of production, to line up a bril-
liant corps of directors during the first
year of Radio Pictures’ activities and for
the season of 1930-31, has borne fruit
apparently. Among directors already
announced for major productions are
Luther Reed, Wesley Ruggles, Herbert
Brenon, Melville Brown, Paul Sloane,
George Archainbaud, Hugh Herbert,
Norman MacLeod, Allen Fagan and Roy
J. Pomeroy.
No announcement has as yet been
made as to the directorial assignment of
the picture starring Amos ’n’ Andy. This
is expected soon, however.
Luther Reed, whoi achieved notable
success with “Rio Rita” and “Hit the
Deck,” has already been assigned pro-
ductions commensurate with his former
attainments, such as Victor Herbert’s
“Babes in Toyland” and “Heart of the
Rockies.” He is now cutting his latest
production, “Dixiana.”
To Wesley Ruggles has been assigned
the direction of Edna Ferber's “Cimar-
ron.” Ruggles clicked heavily with
Radio Pictures w.hen he turned in “Street
Girl,” and his record of consistent suc-
cesses throughout the year led William
LeBaron to give him this assignment.
Herbert Brenon is now conferring with
LeBaron on the two productions he is
to do for Radio Pictures. His recent
trip to Europe is said to have netted a
number of big possibilities on which final
conclusions are yet to be made.
Paul Sloane, who directed “The
Cuckoos,” has been assigned one of the
choice musical plums of the coming
season in “Half Shot at Sunrise,” while
Melville Brown will direct that other
big-scale musical, “Leathernecking.”
George Archainbaud, who directed the
melodrama, “Framed,” for Radio; Hugh
Herbert, Norman MacLeod, Allen Fagan
and Roy J. Pomero}' are other directors
already announced on the list, which is
to be extended, according to present
plans.
The Writers
Many of the foremost writers of the
stage, of novels and for the magazines
and the screen have been enlisted for
Radio Pictures’ 1930-31 program.
For the Amos ’n’ Andy vehicle, as yet
not definitely titled, Radio is now ne-
gotiating with one of the outstanding
creative artists in Hollywood.
Edna Ferber, who penned “Cimarron,”
is one of the most illustrious of the
writing craft to have contributed to the
Titan’s material. Miss Ferber, who has
a following of millions of readers, is the
author of such other hits as “So Big” and
“Show Boat,” besides numerous others,
both in the novel and magazine field.
Rex Beach, who also has a large fol-
lowing of readers, and who is known to
the world of the screen by such success-
ful productions as “The Barrier” and
“The Spoilers,” is bringing two of his
most outstanding literary successes to
Radio in “The Silver Horde” and “The
Iron Trail.”
Rogers, Field and Hart, who have con-
tributed a long list of notable musical
successes to the stage, are in the Radio
list with “Present Arms.” Victor Her-
bert, whose achievements in this field
had elevated him to the front rank of
author-composers, and whose name
stands high in the list of the immortals
of music, will be represented on Radio’s
program by his “Babes in Toyland.”
James Ashmore Creelman, Jr., is the
son of an illustrious journalist and author
and has already won a place for himself
in the world of creative screen art.
"Half Shot at Sunrise,” all-star musical,
is the first of a series he is to do this
year for the Radio program.
Anne Caldwell, noted librettist, who
has created the* book and lyrics for
“Dixiana,” with Harry Tierney as the
Bcbe Daniels Arthur Lake
Feature star HI Feature star
EXHIBITORS HERALD-WORLD
June 14, 1930
Production started on May 12 under the
direction of Lewis R. Foster. Production
on Miss Fazenda’s first comedy, as yet un-
titled, began June 1.
The ever popular Mickey (himself) Mc-
Guire kid comedies, adapted from the well
known newspaper feature by Fontaine Fox,
will be continued by Darmour this year
because of their widespread popularity,
which is said to be even greater since the
advent of talkers. Albert Herman con-
tinues as director, with E. V. Durling writ-
ing the stories and dialog for the series.
Darmour has engaged 16 of Hollywood’s
leading comedy writers for stories.
“Humanettes” are an ingenious innova-
tion of Frank Newman wherein human
heads on mannikin bodies are the source
of much wise-cracking and gagging.
The 12 “Toby the Pup’’ cartoons, com-
pleting the list of Radio Pictures short
features and to be produced by the Wink-
ler Film Corporation, are animated talking
features, with art work by Dick Heumer
and Sid Marcus, and musical scores and
effects originally written by Joe DeNat.
Charles B. Mintz, head of Winkler, has
been producing animated cartoons for ten
years. Heumer and Marcus have been
associated with him for the past four
years. Among the cartoon series produced
by Mintz are “Felix the Cat,” “Alice Com-
edies,” “Oswald the Rabbit” and “Krazy
Kat.” He has given the world the works
of such famous cartoonists as Walt Dis-
ney, Max Fleisher, Bill Nolan, Ub Iwerks,
Pat Sullivan, Ben Harrison, Manny Gould,
Dick Heumer and Sid Marcus. His car
toons have been distributed by Paramount,
Universal, the old F B 0< company, Colum-
bia and now by Radio Pictures.
Mintz states that Heumer and Marcus
have developed a new style in the produc-
tion of cartoons, as well as in the back-
grounds and sets, which they will bring to
the production of the series of “Toby the
Pup.” He promises an original character-
istic touch in Toby’s slouch, which will be
featured every time Toby walks across the
screen.
All Radio Pictures’ short features for
1930-31 will be in sound — dialog and mu-
sical effects, as called for in the action.
Regarding the present importance of the
composer, is now at work on "Heart of
the Rockies,” musical romance. Miss
Caldwell1 was brought to the talking
screen by Radio from the legitimate
stage. She has authored numerous suc-
cessful books and lyrics, for Charles
Dillingham’s productions and stars.
Among the noted musicians with whom
she has collaborated are Victor Herbert,
Jerome Kern, Vincent Youmans, Ivan
Caryll, Hugh Felix, De Sylva, Brown and
Henderson, Raymond Hubbel and Harry
Tierney. Her record of success is legion,
including such hits as “Good Morning,
Dearie,” “The Night Boat,” “She’s a
Good Fellow,” “Stepping Stones,” “Chin-
Chin,” “Tip Top,” “Jack O’Lantern,”
“Pom Bom,’ “The Sweetheart Shop” and
“Three Cheers.”
Howard Estabrook is another writer
who has achieved outstanding reputation
in the talking screen world and who is
writing for Radio. Estabrook is doing
the adaptation of “Cimarron.” Among
his successess have been “The Virginian,’
“Four Feathers,” “Shopworn Angel,”
"Port of Missing Girls” and "She Goes
to War.”
A. A. Milne, author of international
reputation, has penned “The Perfect
Alibi,” which figures as one of the Asso-
ciated Radios. John Galsworthy, whose
novels and dramas, such as “The Fugi-
tive,” “Justice” and “The Silver Box,”
have stirred the world for the past
decade, is the author of “The Escape,”
one of the three Associated Radios.
Harry Leon Wilson, who is the author
of “Merton of the Movies,” _ “Oh,
Doctor,” and numerous others in the
novel and magazine field, has contributed
the talking picture rights to “Bunker
Bean.” G. Ranger Wormser is the
author of "High River.”
Wallace Smith is another writer who
has established an enviable record with
Radio and who will create material for
Radio’s 1930-31 program. Samson Ra-
phaelson is another author of promi-
nence who will contribute to the Radio
program. Famed as the author of the
“Jazz Singer,” he is leading off with an
original entitled, “The Old Accordion
Half Harolde and Babe Daniels in a scene
from the Radio production, “Dixiana.”
Man.” Another of Radio Pictures writ-
ing staff is Jane Murfin, who has con-
tributed to both stage and screen.
Other authors of prominence are yet
to be announced, it is stated.
Short Features
Over two million dollars has been
allotted to the production of short fea-
tures for the season of 1930-31, accord-
ing to Radio Pictures’ announcement.
Fifty-six short subjects are scheduled.
Among these are six Headliners, and
six “Nick and Tony” two-reelers (to
be made by Louis Brock in the East),
six Dane & Arthurs, six Louise Fazen-
das and eight Mickey McGuires (to be
made by Larry Darmour), 12 novelties,
known as “Humanettes” (to be produced
by Frank Newman), and 12 “Toby the
Pup” cartoons (to be made by Charles
B. Mintz). The former are to be two-
reelers, and the latter one-reelers.
Both Brock and Darmour are to use
stars in their productions. Brock has
already signed the famed comedian, W.
C. Fields, for one of his Headliners and
is now at work on the story for his sec-
ond production, which will star Clark
and McCullough. Four other well-known
stars for the balance of the Headliner
series will be announced by him soon.
As directors for these shorts he has en-
gaged Mark Sandrich and Monte Brice.
Brice has directed numerous comedy
shorts for Paramount in the East.
The series of six “Nick and Tony”
two-reelers which Brock is producing
for the Radio schedule features the well
known vaudeville stars in broad comedy
action, with Italian dialect.
Dane, Arthur and Fazenda will be given
broad slapstick vehicles by Darmour. Dane
and Arthur have previously teamed in
“Rookies,” “Baby-Mine,” “Detectives,” “Cir-
cus Rookies,” “All at Sea,” “China Bound”
and “Hollywood Revue of 1929.”
Louise Fazenda has rounded out a long
career in pictures with “Noah’s Ark,” “On
With the Show,” "Hard to Get” and “Show
of Shows.”
The first comedy to be made by Dane
and Arthur will be a burlesque on war
dramas to be called “Men Without Skirts."
Wculey Ruggla*
Feature director
Radio Pictures Hails the Coming Season
By JOSEPH I. SCHNTTZER
President of Radio Pictures
BEYOND the program of physical expansion carried out by Radio
Pictures for the realization of its vast producing plans, a program
that called for an outlay of over six million dollars, there is something
which figures even more in the accomplishments of Radio. That some-
thing is the inspired spirit of showmanship which has unquestionably
carried Radio Pictures to the very forefront of the industry and which,
in view of present announced plans, is destined to surpass indubitably
all that we have hitherto accomplished.
It was this spirit of showmanship, daring, far-visioned, sure-footed,
which led Radio Pictures to the conception and final achievement of
what is undoubtedly the most eagerly anticipated lineup of show ma-
terial ever assembled under any one banner, the 1930-31 program — a
program which, on its very face, promises to raise to hitherto unattain-
able heights the art of talking screen production.
Six months ago the press of both the industry and the lay public was
teeming with dire prophecies on the difficulties confronting producers
in the assembling of worthy talking picture material. But while the
press of the nation was moaning and panic was entering the breasts of
the timid, the show minds of Radio Pictures, flushed with the unprece-
dented success of the first year’s accomplishment, backed by the stupen-
dous resources of the vast, far-flung Radio family, was quietly assembling
musical and dramatic material and box office personalities of unques-
tioned stature.
We take pride in the faith shown us by the thousands of showmen
who knew we would come through. We take pride in revealing to the
world the results of showmanship, undaunted by difficulties, inspired by
the trust of a vast army of fellow-showmen to make good.
The first year witnessed exploitation, publicity and promotional back-
ing from Radio Pictures unparalleled in the history of our fast-moving
industry. For 1930-31 Radio Pictures has outlined a program of ex-
hibitor support even more vast. The entire resources of the vast Radio
family, all even more closely coordinated into one great and happy or-
ganization of service to the public, are pledged to even more efficient
service in the selling of Radio Pictures for exhibitors. Broadcasting
over the RKO Hour and air tieups are to be on an even grander scale.
June 14, 1930
EXHIBITORS HERALD-WORLD
59
What Radio Pictures Will Bring in 1930-31
By LEE MARCUS
Executive Vice-President
n TO ADIO PICTURES signs Amos V Andy.”
Xv In this headline, reproduced in thousands of newspapers
throughout the world, providing the topic of discussion in hundreds of
columns devoted to national broadcasting and motion picture news, is
concentrated all that Radio Pictures stands for in the world of enter-
tainment.
The signing of Amos ’n’ Andy, outstanding among a score of other
showmanship achievements of similar nature, illustrated definitely not
only Radio Pictures’ belief in the stupendous drawing powers of these
two luminaries of the air and the genius of the modern showmen every-
where to capitalize on their amazing and established personalities, but
clinched by universal agreement, in one decisive stroke, the determina-
tion of Radio Pictures to grasp and hold firmly the reins of leadership
this year — a leadership which is to be based on the sound foundation
of incomparable attractions.
Radio Pictures is firmly convinced, following a year of sensational
success with big productions of extended-run proportions, that the indus-
try has moved far and beyond the mere program filling stage. Exhibi-
tors have become showmen in the true sense of the word. They want
attractions. They are not staggered by figures. Attractions will take
care of any kind of figures if these shows are big enough. “Rio Rita,”
“Hit the Deck” and other triumphs of Radio Pictures’ first year have
conclusively demonstrated with cold cash the sound logic of their posi-
tion. It is on this account that Radio Pictures has ventured a program
of such extraordinary dimensions as it now presents for 1930-31.
Stories, stars, players, directors combed from the greatest talent of
stage, screen and the airways of the entertainment world, of which Radio
Pictures is justly proud. Promotional cooperation through every chan-
nel available of staggering dimensions, encompassing publishing, maga-
zines, music, records and national broadcasting! And that splendid
spirit of genuine and whole-hearted cooperation, soundly balanced by
showmanship tried and proven to the industry — these are what Radio
Pictures will endeavor to bring to the world of motion pictures during
the coming season.
short feature, Jerry Safron, Eastern divi-
sion manager, states :
"Along with other vital changes effected
by the introduction of sound and dialog to
the screen has been the revolution in box
office significance of the short feature. This
revolution has resulted in the fixed convic-
tion of all who have had experience with
short features during the past year that
these cannot be made for a dime. The
public wants big shows in little screen pel-
lets. Anyone who is blind to the signs of
the times in this respect is making, I ven-
ture to state, the mistake of his life.
"Radio Pictures has cast the die for gen-
uine big feature material in the short fea-
ture field for its 1930-31 program. I say
this, not on a wild guess, you may be sure,
but only after personal conferences held
with our exchange managers, salesmen and
exhibitors in practically every key city of
the country. It was as a result of these
conferences that Radio Pictures launched
what we believe to be its sure-fire lineup
of short features for 1930-31.
"We have, for one thing, pledged as
much for our short feature production as
in the days of the silent screen was in-
vested in an entire big feature production
program of a sizable producer.”
Larry Darmour, producer of the Dar-
mour shorts, announces a greatly increased
staff of writers to carry through his pro-
gram of 18 two-reel subjects, the six Dane-
Arthurs, six Fazendas and the six Mickey
(himself) McGuires.
His roster of writers now include Nick
Barrows, Harry Bowen, Johnny Grey, Bill
West, Joe Levering, Hal Davitt, Basil
Smith, Scott Littleton, Irving Bacon and
Hampton Del Ruth. R. V. Durling heads
the scenario department. Phil Whitman,
A1 Berman and Lewis R. Foster comprise
Darmour’s staff of directors.
Developments in Sound
[The folloiving was prepared for the
Herald-World by Carl Dreher, chief of
the R K O sound department.]
The change from silent to sound pic-
tures began at the RICO studios in Holly-
wood during December, 1928, with acous-
tical treatment of a number of silent stages.
At first it was thought the 1929 sound pro-
duction program could be accommodated
on one stage. As matters developed, the
year ended with three silent stages con-
verted to sound and the addition of several
more, including a mammoth stage rated as
the largest in the world. Since January 1,
1930, two more stages have been added,
making a total of 12 at the present time.
Recording and reproducing apparatus
was delivered by RCA Photophone in
March, 1929. The sound production pro-
gram started at that time. The initial or-
ganization consisted of six engineers
trained in the East by RCA. The tech-
nical features of the work were under the
direction of R. H. Townsend, supervising
engineer for RCA on the West Coast,
Four music composers represented on
Radio’s 1930-31 program^— Victor Herbert,
Richard Rogers, Herbert Fields, Larry Hart.
and J. V. Maresca, now supervisor of re-
cording at the R K O studios.
The department grew steadily until now
it includes a staff of 43. The various divi-
sions are administration, recording, main-
tenance, electrical and mechanical, sound
effects and projection.
The early recording was done in booths,
which housed the amplifier, monitor,
speaker and recorder. Since the recorder
makes considerable noise in running, it
was necessary to partition the booths. This
was done and the recordist now has mon-
itoring and mixing facilities with the am-
plifier in one room, while he is in a sep-
arate compartment. In this manner the
recordist is permitted to work under the
most favorable conditions and may detect
extraneous noises and defects in the qual-
ity of sound. R K O also operates two
recording trucks for location work.
There are at present 12 recording chan-
nels, with three more channels on order.
By July, 1930, 15 channels will be in use.
On large productions like “Dixiana” as
many as four recorders are sometimes op-
erated simultaneously, since the cost of
production is so high that an added sound
track must be made for safety.
The R K O sound department, while pri-
marily interested in efficient motion picture
production, carries on considerable devel-
opment work. Among the problems being
worked out are the reduction of ground
noises, extension of the range of volume
in recording and reproduction, develop-
ment of beam microphones for recording
at greater distances from the action, and
new methods of moving microphones, both
electrically and mechanically, during actual
“takes."
"Dixiana,” for example, witnessed the
application of a method of reducing ground
noise and materially extending the volume
range available in reproduction. During
the next year notable, although not radical,
improvements may be expected in the talk-
ing picture field. The audio-frequency
band will be considerably extended, espe-
cially on the "high” end, resulting in more
natural reproduction of lip sounds.
In recording, the tendency will be to re-
move the microphones as far as possible
from the immediate vicinity of the action,
thus speeding up production and giving
New front entrance to the Radio Pictures
studio on Gower street, Hollywood.
the players more leeway for dramatic
effects. Better microphones and anti-
ground noise recording methods are being
developed. Low grade reproducing equip-
ment in many theatres will largely be re-
placed by higher quality apparatus.
The R K O sound department expects to
play its full part in all improvements and
developments of sound recording and re-
producing during the next year.
Beam Microphone
A new microphone is now in actual use
at the RKO studios. The new "mike” is
virtually a parabolic reflector of sound. It
obviates, to a large extent, the necessity
for placing microphones directly over the
heads of players in order to record dialog.
Because of its sound-collecting qualities, it
functions efficiently 35 or 40 feet away
from the sound source.
The principle is not a new one in physics.
In the optical telescope,, for example, a
lens and reflector of large diameter are
employed to collect and concentrate light.
Similarly, instead of picking up sound
with a small microphone, it is possible to
use a reflector, in the shape of an open
bowl, to collect sound and concentrate it
in a microphone.
The practical advantage of this is that
the microphone may be moved as far away
from the action of the scene as the cam-
era. The work of "shooting” a picture is
simplified and better results are obtained
because of the players’ freedom.
Henry Hobart M Melville Brown
Associate producer " Feature director
Roy J. Pomeroy Hugh Herbert
Feature director Hi Feature director
Myles J. Connolly H Bertram Mlllhauser
Supervisor Associate producer
I’nndro Berman Louis A. Sarecky
Asst, to LeBaron H Asst, to LeBaron
Shorts director Shorts director
60
EXHIBITORS HERALD -WORLD
June 14, 1930
PJ . . . .
more than justice to the splendid stage play by Philip Barry from which
it was taken. So great an acclaim was given to Hope Williams who
starred in the original production that it was thought unlikely anyone could
equal her performance on celluloid. Arm Harding, however, as Linda, ac-
quits herself beautifully and gives one of the most telling characterizations
now to be found on the talking screen. Edward H. Griffith is to be congratu-
lated on a fine piece of direction as is
Mary Astor for her work.
T E READ in the public prints that the Hebrew inhabitants of Palestine
are raising a rumpus about talking pictures in English, that they
decry them as sounding a death knell to their own language, and that
they urge their compatriots to forget them as soon as they leave the theatre,
to refrain from humming the tunes contained therein and, in all, to have as
little to do with them as possible until the arrival of pictures in their native
tongue.
The General Talking Pictures Pub-
lishing Company recently brought
out a book called “The Broken
Melody,” a talking picture scenario
which the author fondly hoped
would mark the beginning of a new
field of literature indigenous to that
most plastic of all entertainment
media, the talking screen. So many
pictures today, however, are being
produced directly from stage plays
and best sellers that the picture
scenario, per se, as well as one writ-
ten for both studio executives and the
public eye would appear to have a
slim chance of survival. Several com-
panies today are limiting theii; pro-
ductions almost entirely to what has
already been found good on Broad-
way and in the book stores. Adaptors
and dialog people will always be
needed, of course, but what is to be-
come of the dyed in the wool scenario
writers and the persons who took cor-
respondence courses in writing for the
screen. Perhaps they will become
understudies to Harry Reiehenbach.
Through the S M P E, the engi-
neers of the various motion picture
companies have decided on standards
on perforation holes, margin and
sound track where wide film is con-
cerned but have not yet begun to
solve the problem of height. "While it
is highly unlikely that wide film will
be with us in any significant propor-
tions for at least a year, the present is
certainly the time to look into some
of the effects which its inception will
bring to the screens of our theatres.
Grandeur film is 70 millimeters
wide, projects onto a screen twice as
wide as it is high. While the word
grandeur may imply scope, and
breadth, it certainly implies height
as well, since the whole majesty of a
panorama or a magnificent architec-
tural achievement is lost if it is
crammed into a long and narrow
frame. For a simple illustration of
this, wander into any picture gallery.
For real grandeur on the screen
vour frame should be almost as high
as it is wide and, for the best effects,
even higher. This, of course, is lim-
ited by the construction of audito-
riums and the standard height of the
celluloid frame. A slightly higher
frame, though, should call for only
minor adjustments in the manufac-
ture of negative, cameras and projec-
tors, while a higher proscenium arch
presents no greater difficulties.
- 3be Sound
Mr. Jay Shreck,
Quigley Publishing Co.,
407 South Dearborn St.,
Chicago, 111.
Dear Jay :
Oh my head, oh my head. Jay, I can’t tell you how this crazy Sam
Gooble fellow is acting. Just about 10 minutes after I mailed you the
last letter what should happen but that he gets a pink memo from Presi-
dent Silver that says Sam should supervise the production of “Hot for
Fanny,” starring Doris Dolores herself. I was so frightened I just wanted
to run right away from the studio and never come back because what
do we know about being a supervisor, hey?
But you know Sam. He calls up Silver and tells him oke. Now you
know what a supervisor is supposed to do. He’s sort of the foreman,
he looks over the place to see if everything’s all right although he doesn’t
do anything really by himself. Well, Sam started right in.
First he stands quietly on the side for about two seconds and then all
of a sudden he begins to scream and wave his hands. I thought maybe
he got a fit and I wanted to jump on him and knock him cold but he
quick gave me a wink as soon as I picked up a chair. Then he rushes
over to the camera and picks it up by the leg and smashes it around and
around, busting up a whole lot of expensive things. After he has got no
more wind he throws the busted camera away and turns around and
hollers out, “Angles, idiot,” and walks away fast.
Everybody was quiet like a mouse. I was so embarrassed I wanted to
sink through the floor but I look around and I see everybody saying,
“Mmm, he knows his stuff,” and “Say, that boy’s good,” and “Now
there’s a supervisor for you,” and other such nonsense. Right away I
rushed over to the office and there he is, smoking my cigarettes so peace-
fully like nothing ever happened.
“Hey,” I say, “you trying to make me lose my job? What is the idea
of breaking up a camera that costs maybe $500 and all that expensive
furniture?” He just smiles and he says, “A little lesson, kid, tempera-
ment. Show ’em you’re a genius or they’ll never find out. We’re through
for the day, let's go.”
We were walking to go across the lot when Director Bungle, who is
making “Hot for Fanny” for Acme which Sam is supervising, comes
over and says to Sam, “Mr. Gooble, I want to shake your hand. You
just caught that angle shot that would have been bad for our picture.
I have followed all your Russian pictures closely, and anything you show
me in films I will always appreciate it.” And he kept holding onto
Sam’s hand and shaking it and shaking it. And Sam was saying, “Oh,
all right, my man, all right.” Weil, I liked that.
That Director Bungle is a big faker, too. Sam never made no Russian
picture, not a one, so how could Bungle say he liked them? And how
could Sam show Director Bungle to make a picture when Sam don’t know
even about pictures as much as me. Sam don’t even know actors be-
cause he asked me who Doris Dolores was and any half-wit knows that.
Well, that’s all we did our first day’s work but maybe things is going
to pick up right away. All I could get out of Sam is a couple words this
afternoon. All of a sudden now he starts to walk around with his hands
behind his back mumbling and mumbling like he was crazy. He has
bought a pair of dark glasses although he’s got better eyes than mine
from the way he picks the biggest apple every morning, and he keeps
saying, “This will be a war epic, that’s what it’ll be, an epic.” And I
haven’t got enough nerve to say anything but I known darn well that this
is no war picture at all but a race horse story, but you know Sam.
Respectfully,
NORMAN KRA SNA
How many Hebrew speaking per-
sons there are in Palestine at the
present time, we do not profess to
know, but we hazard the guess that
they number less than 100,000.
Adolph Zukor, speaking of Czecho-
slovakia, said that there were only
7,000,000 people in that country, peo-
ple who could not afford to pay cur-
rent American prices of admission.
How much less, then, will it be pos-
sible for enterprising Americans to
produce talkers to please the Hebrew
ear? The fact that Judea Produc-
tions, of this city, is producing in
Yiddish cuts no great ice for the
chances are that this tongue, while
not incomprehensible, is not what the
folks of Jerusalem, who wish to keep
their language pure, are demanding.
Until some radically new scheme is
devised, the people of the smaller na-
tions will have to stand by the legiti-
mate stage for their audible enter-
tainment. As many of them, however,
have a smattering of the tongues of
the other the eventual outcome may
be a gorgeous continental patois rich
with the juiciest phrases of each lan-
guage. Without a hint of emolument
we offer this as the subject of a thesis
to one of the world’s more fearful
etymologists.
Truth is a fantastic thing. Even as
a child, while we enjoyed it, we were
wont to scoff at the late Mrs. Bur-
nett’s “T. Tembaron,” and at the mo-
tion picture story of the bootblack
who came into a dukedom. Yet a
story in last week’s paper bore the
following head: “Dick, Iowa Elevator
Man, Weds; Revealed as British Bar-
onet.”
This chap, though, had been a
baronet for years and years and had
kept quiet about it. Then his mother
died with the request that a certain
young lady bring the wandering heir
back to his own country. The young
lady set out for Iowa and married the
gentleman in question and after tl
ceremony let it be known that si
was Lady So and So. Now, why d
the baronet conceal his title, why d
he work as an elevator boy for
years and why did he eventually si
cumb to the charms of the maid
and return to his native land? (
busy, you Hollywood scenario m
Here’s a story made to order. As W
field Sheehan told the Fox con\
tionites in Hollywood recently,
front pages of the newspapers are
best sonrce of picture material.
June 14, 1930
exhibitors herald-world
BERT ROBERT
WHEELER ! WOOLSEY
Radio Pictures
Dizzy Busy-Bodies
“RIO RITA” “CUCKOOS”
And Now
“DIXIANA”
Is
And Before Long
“HALF SHOT AT SUNRISE” and
“BABES IN TOYLAND”
62
EXHIBITORS HERALD-WORLD
June 14, 1930
w
THE THEATRE
Baby Elephant Eats Dinner in Front of Theatre
And Record B. O. Is Dessert for Exhibitor
WHAT that baby did to the box
office ! And the baby was a
youthful and covorting elephant,
appropriately named “Swing High”
for the festive occasion. Yes, that
of course means that the reason for
it all was Pathe’s circus picture of
that title, with Dan Roche of Pathe
working all six cylinders in a regu-
lar drive.
We had an inkling of what was to
come, in a chat with Dan during the
Pathe convention in Chicago. There
was the complete miniature circus which
adorned the corridor in front of the
meeting rooms. This we told you about
recently in “The Theatre.” But Dan
Roche was murmuring certain things un-
der his breath regarding pachyderms,
and we wondered. Now it’s all clear,
“Swing High” was due to play at the
Ritz theatre in Muskegon, Mich., the
week starting June 1. Harley Derr, the
manager, and Dan Roche got together,
and this is what happened.
A tiny baby elephant — “tiny” as ele-
phants go — paraded the streets for two
days before the opening, guided by a
trainer wearing a gorgeous blue and
Here he is: “ Swing High” — that of course was his nom de cine for the occasion —
did all his tricks and hoiv he did draw them in at the Ritz in Muskegon, Mich., for
the Pathe picture.
white uniform. The elephant, duly
dubbed “Swing High,” was something of
a color scheme himself, with red velvet
and gold trappings and a sign that read,
“Come and see me in ‘Swing High’ at
the Ritz, starting Sunday.”
But the elephant did not confine him-
self to ambling around the town. He
had an act, too. In front of the Ritz,
with traffic suspended because of the
crowd, baby "Swing High” sat at a table,
ate food, rang a bell for more, then
p-ravely wiped his “lips” with a towel-
napkin, and he did other stunts, too.
Well! This was something different,
and the Muskegon Daily Chronicle, always
chary of space for theatre publicity, had
a long story on the second page telling
about the elephant’s frolic.
Of course the elephant was not the
only publicity subject. The lobby and
marquise of the Ritz were decorated with
flags, banners and toy balloons, and a
huge sign, illuminated at night, was set
at the extreme top of the building with
the words “Swing High” visible from all
parts of the city both day and night.
Ringmaster Directs Patrons
And a correspondent writes us that
when “Swing High” was given its world
premiere at the Orpheum theatre, San
Francisco, manager Cliff Work decided
that the circus idea was a “natural” for
a campaign, so he arranged a parade and
decorated the lobby in true circus style.
A ringmaster directed patrons to the box
office and a smiling clown took the
tickets at the door.
HONESTLY!
There are 2 pictures on this particular mailing
program which we do not want a single patron
to miss, because we are sure that your seeing
them will enlist your additional respect for The
Hollyway, and its constant endeavor to please
you.
“TODAY AND YESTERDAY”
(As valuable to you as though it were an hem
loom from Grandma.)
“HUNTING TIGERS IN INDIA”
(Owing to British East Africa restrictions, you
may probably never again see such a thrillingly'
truthful adventure.)
Each of These Specially-Chosen Subjects Is an Exceptional and
Extraordinary Treat
HOLLYWAY THEATRE
1624 Sunset Blvd.
LOS ANGELES. CALIF.
THIS SPACE
Return Postage Guaranteed
FOR
{STAMP]
Postmaster: If addressee has re
moved, notify sender on
| FORM 3547 |
postage for which is guaranteed.
Are you using mailing programs, or mailing cards , as they usually are called? The building up of a mailing system, with its personal appeal, is axio-
matically a strong help to the box office. The Hollywood theatre in Los Angeles sends out the above card , and attractive it is, too. The other side of
the card gives the program day by day for two weeks. The reproduction is slightly larger than the original card.
June 14, 1930
EXHIBITORS HERALD-WORLD
63
Teasing the Patron to the B. O. with a Laugh
Everyone likes to laugh, and what smarter way to get the laugh-minded citizen to execute a sharp-cut squads east into the portals of the theatre than to
give him something to chuckle over in exploiting the picture? The answer to the question was given correctly hy Manager Golden of the Fox the-
atre at Seattle when he had this series of teasers prepared for M G \Fs comedy, “Caught Short.” There is a draw in each of the above catchlines, all
le way from eer Up with the cartoon to Hot Dog ” with the sweltering purp at the hydrant. No wonder there were capacity houses through-
out the week of showing of the picture.
64
EXH I BITORS H ERALD-VVORLC
June 14, 1930
A. G. Miller is the name, and the theatre is the Lyric at Atkinson, Neb. Exhibitors
with small theatres can learn much from the experiences of this owner in these days
of keen and stern competition.
roomy seats in the auditorium.
Miller and the
lobby of the Lyric.
Make Theatre a News Source;
That’s Just What Miller Does
When a theatre owner or manager “crashes” the front page of a newspaper,
however large or small it may he, you have indisputable evidence of this
fact at least: that manager has won the goodwill of his community. Winning
that goodwill is a tribute to the method of operation of the theatre, and the
picures in the adjoining columns provide ample testimony to that, in the
case of A. G. Miller of the Lyric theatre at Atkinson, Neb.
“How about this for front page stuff
at no charge?” writes Miller to “The
Theatre” across the face of the first page
of an issue of the Atkinson Graphic.
Two sizeable stories on the front page
in that one issue. Something of a rec-
ord. But we’re not for a moment con-
sidering this a case of something for
nothing.
Those “Gimme” Managers!
We really haven’t a great deal-of s.ym- .
pathy with the manager who expects —
and demands — that the newspaper editor
hand him the entire paper, even with the
exhibitor making no effort to cooperate
with that editor. The “gimme” type of
theatre man has alienated the friendship
of more than one newspaper editor, so
that legitimate news of the theatre never
does have a chance in the town’s paper,
and right so, in our estimation.
There is the theatre publicist who
dumps a load of drivel into the lap of
the newspaper editor and then curses to
the high heavens when he fails to see
any of it in the afternoon edition. ‘ To
him that hath shall be given,” and to
the theatre man who has the energy to
turn out readable copy, space usually is
given by the average editor.
Community Work? Huh!
Funny, isn’t it, that the man whose
one big job is to pick out pictures that
will attract the largest number of pa-
trons will hand wads of meaningless and
socalled publicity to the newspaper man
without the slightest effort at selection,
and expect it to be printed. To the
newspaper man — and no one is more
jealous of his independence of thought
and action than a newspaper man — that
is a bald insult.
And it’s no coincidence that in many
cases that kind of theatre man takes no
part in community events. That’s easily
explained. If he has no consideration
for the newspaper’s policies or standards,
he is likely to have no consideration for
the community welfare, at least as far
as he is concerned in actively assisting
in it.
We’re getting far away from A. G.
Miller and his Lyric theatre at Atkinson,
Neb. But are we? The fact that Miller
had two stories on the front page of one
issue, of the local newspaper shows that
Miller \vorks with the newspaper and
with the community. In other words,
he has established the news value of his
theatre and its activities to his town. He
has made his theatre a news source.
Makes His Theatre News
One of the stories was merely the
program for the week. The other con-
cerned the leasing of the theatre for an
afternoon by M G M for a preview with
exhibitors of surrounding towns as
guests.
But Miller has made his theatre, small
as it is in these days of super-deluxe
screen temples, a definite part of com-
munity life, and that’s why Miller and
his Lyric are news.
Ancient Armor Graces
Foyer of This Theatre
A historic suit of ancient armor, for-
merly the property of Sir John A. Mac-
Donald, famous Canadian statesman,
now graces the foyer of the picturesque
Avalon theatre, Ottawa, having been
purchased by P. J. Nolan, proprietor of
the theatre, when the furnishings of
Earnscliffe. the palatial MacDonald resi-
dence in Ottawa, were put up for sale.
Baby Week Is Sendoff for
Stanley Chain Family Month
Family Month is being celebrated in the Stanley-Warner theatres, start-
ing this week. Special attractions to interest all members of the family
are being presented, the idea being to establish the family as a group in
theatre attendance.
Just prior to his departure for Europe
Mayor Mackey issued the following
proclamation:
“WHEREAS, The family is the all-
important unit of society, the wel-
fare of which is the purpose and busi-
ness of government, and
WHEREAS, Any movement or in-
fluence that tends to cement closer
the ties of home life and promote
the health, happiness and prosperity
of the community, is the greatest fac-
tor in good government and worthy
of enthusiastic support, and
WHEREAS, Perfect family life,
with its wholesome associations, is
an ideal that should be carried be-
yond the home and into the hours
of recreation, and its unity should be
^THEREFORE, Be It Resolved that
I, Harry A. Mackey, Mayor of Phila-
delphia, hereby proclaim that the
four weeks, starting Monday, June 9,
1930, be observed as FAMILY
MONTH, for the avowed purpose of
fostering this ideal of family unity.
The proclamation is being thrown on
the screens of all theatres participating,
and 200,000 tabloid newspapers are being
distributed around Philadelphia.
Each week there will be special attrac-
tions that patrons of all ages will enjoy.
This week is Baby Week, with contests
contest in the Mastbaum theatre from
June 16 to 23. There will be prizes
for the prettiest babies and the most per-
fect twins.
The week of June 16 to 23 will be
known as Parents Week, and during this
week children will be encouraged to
bring Mother and Dad to theatres. The
week of June 23 to 30 will be Family
Reunion Week, with family parties at
theatres in order.
A special feature of Family Month
will be a series of genuine weddings
which will take place on the stage of the
Mastbaum theatre the week beginning
June 23. They will be performed with
all the solemnity and impressiveness of
a church wedding with leading ministers
and judges officiating. The stage dec-
orations will represent a church altar,
there will be appropriate music, and the
girls of the ensembles will act as brides-
maids. There will be gifts, including
automobiles, diamond rings and wrist
watches, for all couples participating.
Trick Tops Are Given to
Children by Stanley Chain
Preparatory to the holding of con-
tests in manipulation of the “Duncan
Yo-Yo,” a number of Stanley theatres
h-ave arranged to give away the toy to
EXHIBITORS HERALD-WORLD
,1930
Past:
The Most Books and Lyrics for
Successful Broadway Musical Plays
JNE CALDWELL
Future:
Story, Dialog and Lyrics
“DIXIANA”
Now Working on
“Half Shot at
Sunrise”
io ’til ’31
Harry Tierney
“RIO RITA’’
“IRENE”
“KID BOOTS”
“UP SHE GOES”, etc.
as well as the
Radio Pictures Operetta
“DIXIANA”
Composing the
Musical Scores for
“HALF SHOT AT
SUNRISE” and
“HEART, OF THE
ROCKIES”
EXHIBITORS HERALD-WORLD
Juried
“RIO RITA” and
HIT THE DECK”
are grossing more than any
other two successive pictures
BY ONE DIRECTOR
■DIXIANA” coming soon
All of Them
MAX REE
SUPER VISING ART DIRECTOR
(Sets and Costumes)
for
RADIO PICTURES
“Rio Rita” “Hit the Deck
' t
ADAPTED
SCENARIZED
DIRECTED by
1930
EXHIBITORS HERALD-WORLD
1*1 El_ BROIVN
DIRECTOR RADIO PICTURES
“Amos ’n’ Andy”
“She’s My Weakness”
“Lovin’ the Ladies”
“Jazz Heaven”
“Dance Hall”
LOWELL
SHERMAN
DIRECTED and
Featured in ^
“LAWFUL
LARCENY”
Under Contract to
tv,
H
EXH I BITORS
RITA LA ROY
Lead in
"DELIGHTFUL ROGUE
with Rod La Rocque
Lead in
"LOVIN THE LADIES
with Richard Dix
Lead in
MIDNIGHT MYSTERY
with Betty Compson, Lowell Sherman
Lead in
CONSPIRACY
with Bessie Love, Hugh Trevor
NDER CONTRACT TO RADIO PICTURES
ERALD-WORLD
Jui
ERN WESTMGRE
Director
of
MAKE-UP
HAIR DRESSING
AND WIGS
WILLIAM BISTROS
HUGH TREVOI
<r
“Cuckoos”
( Midnight Mystery
“ Conspiracy ”
“Half Shot at Sunrise”
, 1930
EXHIBITORS HERALD-WORLD
NED SPARKS
Featured Comedian
Radio Pictures
“STREET GIRL”
“LOVE COMES ALONG”
“THE FALL GUY”
“THE CONSPIRACY” ‘
HOWARD
ESTABROOt
“CIMARRON” '
Screen Play and Dialog
WHAT A STORY/
IT’S A PLEASURE/ I
IVAN LEBEDEFI
i
w
Under Contract to J
Radio Pictures 1
Coming )
EXHIBITORS HERALD-WORLD
Junt
albert
herman
director
larry darmour
productions
JACK
ULHALL
tn
he Fall Guy”
a J. T -' a
JOSEPH CAWTHORN
Cornelius Van Horn
“DIXIANA”
Under Contract to Radio Pictures
r^p
KEN
MURRAY
in
“Leather Necking
Under Contract to
p Amn l
EXHIBITORS HERALD-WORLD
ARTHUR LAKE
Leatured in
She's My Weakness
Under Contract to
Radio Pictures
HOLLYWOOD
PLAZA
Plan now to spend your summer
vacation in Hollywood
THIS charming hotel is ideal for the summer
guest... next door to cafes, famous fashion
shops, and studios.. .a few minutes from cool
ocean beaches, golf courses and bridle paths.
Modern, quiet homelike atmosphere, luxuri-
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room. Rates are very reasonable.
Wire or write for reservations or beautiful
illustrated booklet.
Vine Street at Hollywood Boulevard, Hollywood, California
THE
MANAGEMENT
TAKES THIS
OPPORTUNITY
TO
CONGRATULATE
EXHIBITORS
HERALD-WORLD
ON ITS
FIFTEEN
SUCCESSFUL
YEARS OF
SERVICE
>
H
i
1
f
r
i
Freddie Fleck
<
i
i
Nick Musuraci
Assistant Director
Radio
Pictures
RADIO PICTURES !
'
Cinematographer f
!<|
“Inside the Lines”
Ri»Kifa” “Hi, ,h, rwi»
“Conspiracy”
EXHIBITORS HERALD-WORLD
J
line
I
Kenneth
Thomson
in
“Lawful Larceny”
A Radio Picture
THE BEST
Our Service Will Boost
Your B. O. Receipts
on Any
R-K-O Picture
/'■'< f > ; '*
r,
.
mn/er/aining
Ul Sensation in
ems
N
ATI0NA1 SCREEN SERVE
1X6 W 46s* SI. "NEW YORK.
CM! CACO
810 SO WABASH AVE.
LOS AKOELES
\9Tl SOVJRMOWTAVE.
. V. DUELING
ditorial Supervisor
rry Darmour Productions
James
S. Brown, Jr.
General Production
Manager
Betty Roberts
Story Department
Radio Pictures
D
out
fc
.pul
no
i
tilt
in
1ft
B
S!
[t
LEE ZAHLER
MUSICAL DIRECTOR
Larry Darmour
Productions
SHORTS
June 14, 1930
EXH I BITORS HERALD-WORLD
DIALOG
HOLLYWOOD.
Lucien Prival’s performance in “Hell’s
Angels” lends an impression that he
speaks with a German accent. He was
born in America of German and French
parents and speaks fluent English.
Lucien affected the accent with extreme
care. As much cannot be said of others
in the cast, who were supposed to speak
with either German or English inflec-
tions. To my mind, there is no use in
attempting to affect an accent for a role
unless you can do it with the abandon
that Prival does. It is just as well for
the American audience that the cast rep-
resent Englishmen with an American
accent because when the picture gets to
England you’re not fooling anybody.
The English only scorn the actors who
think they are playing an Englishman,
anyhow.
Through efforts of a great member
of his influential friends the War de-
partment designated Ben Lyon com-
missioned lieutenant in the Reserve Air
Corps. It so happened that the com-
mission arrived at Ben's front door on
the day of the opening of the Caddo
air spectacle.
Don’t kid yourself about how cool we are
out here in California! The thermometer
this afternoon is doing a fox trot on the
spot marked 90. And furthermore, there’s
no snow on Mt. Baldy today.
James Hall: How do you spell
"financially?”
Ben Lyon: F-i-a-n-a-n-c-i-a-l-l-y ! And
there’s two “r’s” in embarrassed, too,
in case you need the information in that
letter you’re writing.
A couple of boys named Bert
Wheeler and Robert Woolsey have
their misfortunes. Woolsey recently
Begin Camera Building;
Finish Stages, Hospital
(Special to the Herald-World)
HOLLYWOOD, June 10,-RKO’s
great building program proceeds apace.
Two new stages and a three story hos-
pital and dressing room building have
been completed and in operation. Steam
shovels are breaking ground for a new
camera department building.
June Clyde Featured
( Special to the Herald-World )
HOLLYWOOD, June 10. — June Clyde
has been assigned a featured role in
"Half Shot at Sunrise" for RICO. Bert
Wheeler and Robert Woolsey are
starred. Paul Sloane will direct and
Harry Tierney is writing the music.
Edna May Oliver Arrives
(Special to the Herald-World)
HOLLYWOOD, June 10.— Edna May
Oliver, Broadway actress, arrived here
this week for her first work in talking
pictures. Her initial assignment for
R K O will be announced shortly.
Tiller Dancers Rehearsing
HOLLYWOOD. — The famous “Tiller Sunshine
G,r's" are busy rehearsing for "Present Arms”
at RKO. They will present dances that never
have heen witnessed on the screen.
approached his teammate and pal,
Bert Wheeler , flashing a review of
"Cuckoos” clipped from a Nezu York
paper. It said, " Wheeler hasn’t been
funny since I saw him in Baltimore
12 years ago, and Woolsey never was
funny!” Then they both set fire to
the paper.
Richard Dix has a hideout in the moun-
tains back of Malibu. He leaves Hollywood
after every picture and lives in the secluded
place until time to start work again.
A
It may be I’m a little old fashioned
for this town, but nevertheless when I
saw Clara Bow dashing about Holly-
wood yesterday morning in her pajamas
it took away my breath for a minute.
Darryl Zanuck is an associate pro-
ducer. He is also an eminent attribute
of Hollywood’s social circle. He is tell-
ing a story, however, of his experiences
at the opening of “Hell’s Angels.”
Zanuck was standing among the crowd
of sweating newspapermen and women
assigned to the front door of the thea-
tre foy color stories. A policeman ar-
rived at Zanuck’s shoulder and said,
"You'll have to go inside and take your
seat. We can’t let you guys loiter in
the forecourt.”
Zanuck: “ I’m sorry, Mister!”
Copper: “ Git inside!”
Zanuck: "I can’t, Mister!”
Copper: “ Why can’t you?”
Zanuck : " Because I’m working here,
helping the newspapermen.”
Copper: "Are you a newspaperman ?”
Zanuck: "No ! I'm a publicity man for
the theatre”
And the copper let him remain in the
court where he could watch the stars
come in.
DOUGLAS HODGES.
Indians Invade RKO Lot
For Tests in “ Cimarron ”
( Special to the Herald-World)
HOLLYWOOD, June 10.— Braves,
squaws and papooses from the Osage,
Cherokee, Choctaw, Creek, Seminole and
Yakima tribes passed in review before
Wesley Ruggles this week at RKO.
They were dressed in tribal regalia for
tests in the forthcoming “Cimarron.”
Filming will begin late this month.
Armetta to N. Y. for
RKO Series of Shorts
(Special to the Herald-World)
HOLLYWOOD, June 10. — Henry
Armetta will leave for New York soon
to enact the featured role in a series of
short features to be produced by RKO.
Deserts Stage for Home
(Special to the Herald-World)
HOLLYWOOD, June 10. — Maude
Turner Gordon left the Broadway stage
for pictures because she wanted a home,
a cat and a sewing machine. She is
playing in R K O’s “Lawful Larcency.”
Screen Folk Gather to Honor Connelly
HOLLYWOOD. — Screen celebrities gathered at
the Hollywood cemetery recently to pay hom-
age to the memory of Edward J. Connelly, famous
screen actor, when the tower clock, erected in
commemoration of his life work, was unveiled.
Mixer No Magician, So Many
Silent Players Are Passing
Today It Is the Survival of the Best Voice, and Because of This
Fact Stage Actors Are Gaining Ground in
Their Invasion of Pictures
By DOUGLAS HODGES
HOLLYWOOD, June 10. — It is understood on good authority here that
many producers are to abandon their efforts to salvage featured players
and stars who had been box office bets during the days of the silent picture,
but who, under the new and changing conditions, have been unable to meet
the requirements of the talking screen.
Told briefly, the reason for this is that the mixer, without which the
talking picture could never be a success, is not a magician. It can change
the volume of a player’s voice, but it cannot change its timbre.
Because of this condition, the stage player today is gaining in screen
popularity, with many of the big roles assigned to him.
R. H. Townsend of R C A Photophone
comments upon this condition briefly in
the following assertion :
“The yarns one reads about mixers are
pure bunk. Imagine making an alto voice
out of a soprano, a nightingale out of a
bullfrog— ridiculous ! They may make good
reading, but they are hard on the talkie
stars.
“It would be a crying shame if the pub-
lic, misguided by these tales, should think
that Bebe Daniels, whose marvelous sing-
ing has thrilled the world, really has a
harsh voice off the screen ; or that Everett
Marshall is really a basso, not the glorious
baritone the talkies crack him up to be.
“The human voice is recorded as is, or
as near to that as engineering skill can
accomplish. If it enters the microphone
as a baritone, it is recorded as a bari-
tone, and no ‘mixer,’ nor even a magician
could make it otherwise.
“An explanation of the mechanics in-
volved in recording will make clear why
this is true. Sound is a wave disturbance
of the air. The ‘mike’ is a mechanical
approximate of the human ear. It has
a diaphragm which operates on the same
principle as the human eardrum. Sound
waves strike it. It vibrates with these
waves, and these vibrations are recorded.
“A sound engineer has no more power
to distort or change these waves than
a person has power to disturb sound
waves striking his eardrums.
“One can put his fingers to his ears
and diminish sound, but the sound itself,
its pitch and general characteristics, will
remain the same. The effect concerns
volume alone. Only the amount of
sound that reaches the eardrums is
diminished.
“That is all a mixer can do — decrease
or increase the volume. The mike con-
tains no filters, nor devices to take im-
perfections from the human voice. The
mixer’s real job is regulating volume,
placing microphones to secure the best
results. This entails much experience
and an extensive knowledge of acous-
tics.
“When voice waves strike the micro-
phone diaphragm they cause it to vibrate.
These vibrations are converted into a
wide range of electrical impulses that
correspond to the range of sound. They
are the electrical counterpart of the
sound.
“The sound waves are not changed
into electricity as intimated by imagina-
tive writers. The electricity is already
there. The sound waves merely change
the amount of current flowing through
the microphone circuit.
“Furthermore, the voice is not changed
into light as another popular phrase has
it. The voice can no more be changed
into light than one’s thoughts' can be
changed into ink. The light, like ink,
is merely a recording medium.
“These tiny electrical impulses go into
the mixing cabinet. By an arrangement
of amplifier tubes, similar to those in
your radio, these impulses can be magi
nified a million times, if necessary.
‘Louder’ or ‘softer’ is the sum total of
the mixing cabinet’s capacity.
“The reason for this amplification is
obvious. The microphone circuit current
is necessarily small, for its task is a deli-
cate one. It is not of sufficient power to
operate the recording device.
“The recording device is a delicate
instrument, but simple in principle.
Through a system of mirrors and lenses
a beam of light is reduced until it is
about one-fourth the thickness of a fine
hair. The mirror which throws this final
beam is fastened upon a delicate vibra-
tor, the movement of which is controlled
by the current from the amplifier box.
The mixer can increase or decrease this
current, thus changing the action of the
mirror and consequently the movement
of the light beam reflected by the mirror.
“This light beam is directed upon a
sensitized film. In simple words, the
making of a talkie is this:
“The camera film and the sound film
are started simultaneously. As the
camera photographs the players, the mic-
rophone picks up the voice waves, con-
verts them into electrical waves, which
are delivered undistorted to the amplifier.
The electrical energy from this amplifier
causes the recording mirror to vibrate.
As the film passes a tiny window in the
recording machine, the vibrating light
is recorded on it as a continuous, wavy
line, which is, in fine, a photographic rec-
ord of the voice waves. Any attempt to
tamper with these waves, to distort or
disturb them, would result only in one
thing — absolute ruin of the record.”
74
EXHIBITORS HERALD-WORLD
June 14, 1930
Managers of Radio Pictures Exchanges
Says Charles Rosenzweig , general sales manager of Radio Pictures:
sational list of attractions as regards story
material, stars, casts, directors and titles that
this industry has yet seen.
The first year Radio Pictures established
an enviable record for success.
The 1930-31 pro-
gram will, we feel
certain, confirm
and rivet down
Radio’s claim to
leadership in the
industry. Excel-
lence of product
will achieve this.
ADIO PICTURES’ first year has, I be-
-EX lieve, proved beyond the shadow of a
doubt in dollars ami cents, that ours at last
is one company wth which exhibitors can
afford to play one hundred per cent.
Now we are in
our second year.
Honest and conser-
vative regard for
facts leads me to
believe that Radio
Pictures has with-
out a doubt lined
up the most sen-
J. M. Eckert
Sioux Falls, S. D.
Paul Te»gter
Netc Orleans
[mightiest resource
\
SHOW WORLD HAS EVE
NOWN BACK THE NE
PAGEANT OF THE TITANS . •
BEHIND each Radio attraction stand the combine
resources of the mightiest associated group c
companies the show world has ever known.
The RCA Family/ Colossus of the Entertainmer
World, will back each Radio Picture to the limit.
The National Broadcasting Corp., Radio-Victo
Radio Music Company, Radiotron, RCA Photophom
and RCA Communications place their limitless facilitic
at the service of showmen the world over.
NBC flings the selling power of the world’s grea
est radio unit into the show arena. Radio Pictures w
be "air sold"
RKO’s Titan programs will continue, presentir
TWO weekly coast-to-coast broadcasts. Twice evei
week, eighteen million listeners will hear the Rad
sales message. Not once, but twice, the whole nati<
will thrill to the drama and dance to the melodi
from the Radio Productions of 1930-31.
National tieups with other leading commerci
hours will add considerable additional time to tli
already planned by Radio. Radio -Victor are all i
with a smashing campaign to start with DIXIANA a
AMOS ’n’ ANDY and keep on through each of t
Radio Musical attractions. Recordings only by sti
and ace bandsmen.
1
Institutional advertising in keeping with the Til
l!— nr»rl«.r wav. Fan and weekly wa
DESTINY LIFTS TH
—— — — —
TITAN SYMBO
I
PICTURES
.feller and R CA Planning Huge Project
XH I B ITO RS
eke
ite TODAY for
j-M’s nopage“Lucky
r” book and “Shorts
ird ’Round the World”
i2 “LUCKY STAR”
tODUCTIONS from
TRO-GOLDWYN-MAYER
MARION DAVIES (3)
OAN CRAWFORD (4)
5RETA GARBO (3)
IAMON NOVARRO (3)
iORMA SHEARER (2)
.ON CHANEY (1)
IOHN GILBERT (2)
-AWRENCE TIBBETT (2)
3USTER KEATON (2)
OSMOPOLITAN (4)
(GRACE WOO RE)
WILLIAM HAINES (4)
ORESSLER & MORAN (2)
THE BOOKS
TO BOOK
BY!
Lucky Star Productions
GOOD NEWS
MERRY WIDOW
NAUGHTY MARIETTA
BILLY THE KID
TRADER HORN
MADAM SATAN (Cecil DeMtlle)
DOING THAT THING
TAMPICO
THE. CRISIS
MARCH OF TIME
PASSION FLOWER
MONSIEUR LE FOX
DARK STAR
WAR NURSE
THOSE THREE FRENCH GIRLS
BALLYHOO
WORLD'S ILLUSION
DANCE FOOLS DANCE
THE GREAT MEADOW
DIXIE, THE DARK HORSE
(20)
SHORT SUBJECTS
6 M-C-M DOGV1LLE COMEDIES
6 LAUREL &c HARDY COMEDIES
8 CHARLEY CHASE COMEDIES
8 OUR GANG COMEDIES
8 “BOY FRIENDS" COMEDIES
M-G-M COLORTONE REVUES (8)
NOVELTY GROUP (4)
•BURTON HOLMES (12)
FLIP THE FROG (12 CARTOON)
HEARSTMETROTONE NEWS (104)
i . . I - >
Entered as second-class , natter . Auyust , 20, 1'J H the Po^Offi.c ^Chica^o^
Always holding something up is Ed-
ward Everett Horton in “Once a
Gentleman” — and what particularly
holds up is the continuous laugh-
provoking comedy.
Geo. W. Weeks,
Executive Vice-President
Harry H. Thomas,
Vice-President charge of Distribu-
tion
ADVERTISEMENT
ADVERTISEM 1
Sono Art-W orld Wide Starts Season With Smcsf
“ONCE GENTLEMAN” IN PANTAGES’ HOLLYWO
Guinn Williams-Lola Lane
Vehicle in Circuit Run
July 4th
"The Big Fight,” Sono Art-World
Wide’s picturization of the noted
David Belasco play, gets off to a fly-
ing start by being contracted to play
the Interstate circuit houses, July 4th.
The houses are the Ritz, Birmingham ;
Majestic, Little Rock ; Majestic, San
Antonio; Majestic, Dallas; Majestic,
Houston ; Majestic, Ft. Wayne.
The story of “The Big Fight”
originally attracted the attention of
the American public when David
Belasco produced it on Broadway
with Jack Dempsey in the starring
role.
James Cruze personally supervised
rhe Fight,” featuring Guinn
Williams in the Dempsey role, Lola
Lane, Stepin Fetchit, the inimitable
colored comic, Ralph Ince, Edna Ben-
nett, Wheeler Oakman, and a score of
others prominent on the stage and
screen.
t>PE\ MILLION DOLLAR THEATRE
New Coast Photo I lav
Picks Cruze Film s
Money Maker
Associated Publications has sum-
med up its critical viewpoint of the
picture as follows : “Here is a good,
speedy picture for film fans who like
action and comedy.” Williams and
Lane are mighty good; Stepin Fetchit
can be depended' upon for comedy, and
the story comes to a whirlwind
climax.”
Edward Everett Horton and Lois Wilson, featured players of “Once
a Gentleman,” James Cruze’s rollicking mirth-maker, which started
its laugh rampage at Pantages’ new Hollywood Theatre June 12.
Big Money in “Big Fight” Says
Jack A licoate of Film Daily
Big Enough for Any Man’s
Theatre Says Noted
Publisher
Jack Alicoate, editor and publisher
of the Film Daily, expressed himself
in characteristic terms when he
caught a preview of “The Big Fight.”
His views, published on the first
page of Film Daily were as follows :
“Caught a sleeper yesterday that
looks like a natural. One of those
things that any audience should eat
up. Has a great fight sequence, offers
a series of excellent characterizations
by Ralph Ince, ‘Big Boy’ Williams and
Stepin Fetchit and has a couple of
twists that will surprise even the most
picture-wise. It will be distributed by
Sono Art-World Wide and is big
enough for any man’s theatre.”
Hollywood Previeiv
“ ’The Big Fight’ is differ-
ent, entertaining and holds
you until the final fade-out.
Mr. Exhibitor, play it up big.”
— Harry Burns, Filmograph.
Pantages’ brand new Hc/w,
theatre, committed only to th hi
est type of pictures, has paidi
nal honor to “Once a Gentler n"l
booking it as the second picture )
that house since its inceptio
picture opens on June 12th.
Film men and film critics wl h
previewed the picture are pr ict
a smashing career for “Once
tleman” because of its uijjiut
amusing plot, its sparkling u
and the consistently superb aciu
its featured players — Edward /eri
Horton and Lois Wilson. The cti
was personally directed by am
Cruze, who has made himself ;
in box-office annals of scrndo
with such outstanding hits a
Covered Wagon” and “The TeiYu
mandments.” What is, also a at!<
of vivid memory is Mr. Cruze’s iret
tion of Edward Everett Horn
“Ruggles of Red Gap,” “To t
dies,” “Marry Me” and “Begjr
Horseback.”
Supporting the principals is a ptr
cast which includes Francis X. usii
man, Sr., King Baggott, George 'an
cett, Gertrude Short, Charles Conan
William J. Holmes, Cyril Chnvict
and others.
An unusual feature of the ex uta
tion power of “Once a Gentlian'
is seen in the numerous tie-upsvitl
nationally advertised commdtie
which will feature the title of tl pic
1 ture and its star in advertiseme > il
the Saturday Evening Post, L rty
Collier’s, Life, National Geogr hie
Time, The New Yorker, Cc
Gentleman and other prominent
zines, the aggregate circulatic
which will exceed ten million.
UNIVERSAL
PICTURES
CORPORATION
ANNOUNCES-
20
PRODUCTIONS
1930 - 1931
THAT each of its forthcoming pic-
tures will be produced on the
highest quality basis, from the stand-
point of story, director, star, cast,
production value, dialog and tech-
nical perfection . . .
THAT each of its forthcoming pic-
tures will be marketed individually
on its merit, and that each unit of
short productions will be sold in
like manner.
NIVERSAL
will make twenty big pictures
this year— each picture aimed
at the first run theatres because
what is good for the best is
good enough for anybody.
That is Universal s new policy
— framed with but one object
in view — a determination to
place UNIVERSAL FIRST!
A CARL LAEMMLE,
Jr. Production direct-
ed by LEWIS MILE-
STONE. With Louis
Wolheim, Lewis Ayres,
John Wray. Adaptation
and dialogue by Max-
well Anderson and
George Abbott.
Presented by
CARL LAEMMLE.
ALL
QUIET
ON THE
WESTERN FRONT
• Now eSectri fymg New York at $2 top
Central Theatre • Twenty million people
read the book and gloried in the courage
and bravery of youth gone to war* Twenty
million people thrilled to the mental picture
of a nation of rosy-cheeked boys playing
around with the business of war*Twenty mil-
lion people laughed with them . . . cried with
them . . . fought with them . . . gave them their
love* And now the book is on the screen
in all its glory of youth and love and life*
JOHN WRAY
BETTY COMPSON
JOHN HARRON
OFBR
DWAY
• A hand-picked castyou would ha^e chosen
yourself • In a picture as thrilling as the wail
of a police siren • The dramatic expose of
the inside secrets in the lives of the upper
crust of the underworld • Two great song
hits 7/That Homestead Steady of Mine" and
"Collegiate Love" • Deftly directed by
William James Craft • Cast includes John
Wray, Betty Compson, John Harron, Claude
Allister, King Baggott, Wilbur Mack,
Henry Herbert, George Byron, Duke Lee •
JOHN BOLES
VELEZ JEANETTE LOFF
• Romantic, golden- voiced John Boles •
Fiery Lupe Velez • Gorgeous Jeanette
Loff • In a flaming story by the prince
of love story writers, Konrad Bercovici
• All blended into a beautiful and
dramatic musical romance • The lure
of the nomad lover captured on the
screen • The color and spirit of gypsy
life — gypsy love and hate and revenge
and sacrifice — plus glorious songs and
music • Truly a treat for the world •
I
LAURA LA PLANTE and JOHN BOLES
in
CAPTAIN
theG u a r
of
. The fla ming romance inspired by "La Marseillaise' '•The
picture that packed em into the Roxy Theatre/ NewYork,
for two big weeks • The tremendous dramatic operetta
that s drawing capacity crowds all over the country NOW
• The picture that s making fans hungrier and hungrier
for more and more of John Boles • A John Robertson
Production, with stirring songs and music by Charles
Wakefield Cadman, from the story by Houston W. Branch
• Its record is its own best recommendation • With
these great songs • "Song of the Sword," "For You,"
"You, You Alone," "Maids on Parade," "Can It Be" •
LITTLE
ACCIDENT
• ANITA PAGE and DOUGLAS FAIR-
BANKS, Jr. will be featured in this daring
and hilarious adaptation from the outstand-
ing Broadway success by Floyd Dell and
Thomas Mitchell • Based on a young man s
great love for his little son and his find-
ing three prospective mothers who wanted
to marry him • Brilliant dialog and spark-
ling situations that had blase New Yorkers
screaming themselves tired • A real all-
star cast directed by William James Craft •
TWO J O H N
MURRAY
ANDERSON
PRODUCTIONS
• Two musical marvels will be produced by
the man who conceived and directed ''King
of Jazz7/* Won to the screen from outstanding
success in producing musical comedies, John
Murray Anderson is destined to amaze the
world anew in these two productions • Mira-
cle of entertainment that it is, Ming of Jazz;/ is
just a sample of what you can expect in the
new Anderson productions © New worlds of
beauty open under the magic touch of this
master — and the proof is in the box-office •
OREGON
TRAIL
© The first outdoor talking epic with a really all-
star cast © Universal will give the same careful
thought to the dramatization of the conquest of
a continent that it gave to producing its astound-
ing "All Quiet on the Western Front" © The un-
conquerable spirit of those bold, gay pioneers o
The stark tragedy and deep-throated laughter of
the men whose blood blazed the westward trail
© Caught in this production whose theme is as
sweeping as the plains, as majestic as the rugged
Rockies, as human as the pleading cry of a baby ©
• Alluring Lupe Velez in the role that
over-night made Fay Bainterthe most talked-
of stage star on Broadway and carried the
play to a three-year run • A role that fits
the fiery Lupe as a diamond does its
setting • The exotic story of a geisha girl
who yearned for a stranger from across
the seas and proved that love could weld
the ends of the earth*From theplayby
Samuel Sh ipman and John B. Hymer
With gorgeous Technicolor sequences*
With Laura La Plante, John
Boles, Glenn Tryon, Jeanette
Loff, Merna Kennedy, Kathryn
Crawford, Stanley Smith, Grace
Hayes, William Kent, Charles
Irwin, Twin Sisters G, Russel
Markert’ Dancers, Wynn Hol-
comb, Tommy Atkins Sextette,
Nell O Day, George Chiles,
Jacques Cartier, Al Norman,
Frank Leslie, Jeanie Lang.
Presented by CARL LaEMMLE.
Entire production conceived
and directed by JOHN MURRAY
ANDERSON. Produced by
Carl Laemmle, Jr.
• Once in a lifetime a show like this • The new era in sound
and color entertainment • What sound did for the silent screen
this one does for the sound screen • JOHN BOLES singing
the day’s two greatest song hits — ^Song of the Dawn and It
Happened in Monterey' • JEANIE LANG, the screen s new-
est sensation, overnight established as America’s Personality Girl,
stopping the show as she croons "I d Like to Do Things For You
and " Ragamuffin Romeo" • Spicy, intimate comedy • The best
music ever heard in a picture, including the first dramatization of
Gershwin’s "Rhapsody in Blue" • Held over at the Roxy— and a
tremendous hit everywhere •Truly, the world’s greatest photoplay •
THE WHITE HELL OF
PITZ PALU
• How did they do it7 ©Where was the camera
when this was shot ? © You II wonder when you
see this astounding new experience in screen
drama • Photographed in places never before
filmed by man # Shots of Germany s greatest
living ace zooming his plane through a 2000-
foot ice gorge • Lovers hurtling over bottom-
less chasms, clinging to perilous precipices •
How it was shot, Heaven only knows • Spec-
tacularly produced by H. R. Sokal -Film ©The
picture of a thousand and one thrills I •
SAINT
JOHNSON
® Advance printers proofs of this marvelous
Western novel, to be published this October,
place W. R. Burnett, its author, on a plane with
Harold Bell Wright and Zane Grey • Mr. Burnett
stands out in the list of best-seller authors this
year with ^Little Caesar77 and Hron Man77 ® 77St.
Johnson77 will be produced on an epic Western
scale • With Lewis Ayres and John Wray of 77 All
Q-uiet on the Western Front,77 and a bis cast •
the author of
All Quiet on the
Western Front
• ERIC 1 — 1 MARI A REMARQUE’S sequel
to the book that made the whole world
gasp will soon be published serially in
Collier s Weekly — and shortly thereafter
will be presented to a waiting world as
a talking picture by Universal • Think of
the pre-sold audience waiting for this
one! ^Twenty million people read his first
book • Millions upon millions more will
have seen "All Quiet" as a picture •
And everyone — and more — a potential
customer for the sequel •
® Handsome, dashing John Boles •
Dazzling Jeanette Lo Ff ® Stars of
Paul Whitemans King of Jazz”
in a colorful romantic operetta that
will have the fair sex fighting for
seats © A pair of songbirds that
promises to eclipse any lovers the
screen has yet known ® A bright,
modern, melodious vehicle insured
of smart direction by the master
' hand of John Robertson •
JOHN BOLES and JEANETTE LOFF
TH E LOV E
CAVALIER
THE LADY
SURRENDERS
ANOTHER SENSATIONAL SOCIAL DRAMA
• The first modern novel from the brilliant pen of
John Erskine, author of Helen of Troy" • John
Stahl will direct this smart ultra sophisticated
story about a woman, tired of placid insincere
married life, who wrote a magazine article about
it which threw her husband and her dear friend
into a compromise © A big theme that strikes
to the heart of thousands of homes © To be
produced by a specially selected cast, probably
headed by Rose Hobart, famous stage star, now
appearing in the play "Death Takes a Holiday"©
DIPLOMAT
.
• Made from the sophisticated comedy smash stage
hit by Rudolf Lothar and Fritz Gottwald • Produced
with a cast (probably headed by John Boles) and
on a scale in keeping with its tremendous value as
a show property • A spicy comedy Directed by
William Wyler, who directed " Hells Heroes^ and
''The Storm'*’ • With piquant dramatic twists, ex-
posing the love adventures of a handsome young
diplomat who was sent as envoy to a forei
country and given a royal order to love so that
country s purposes might be served • O-o-o la, la ! •
JOHN BOLES ano LUPE VELEZ
IN
RESURRECTIO
•This immortaf story by Count Leo Tol-
stoy will be dramatized and directed
by EDWIN CAREWE, with John Boles
and Lupe Velez in the leading roles®
It is the deathless tale of love, decep-
tion, remorse, regeneration and renuncia-
tion on the part of two frail humans
who achieve a daring climax to their
love • Strong, dramatic fare played
against the backgrounds of Russia s gay-
est capitals and of her grayest steppes •
JOHN IN STRICTLY
DISHONORABLE
® New York s outstanding stage hit of this season,
now ending its first big year at the Avon The-
atre © Pictured with the one and only JOHN
BOLES in the starring role ©The Brock Pemberton
success by Preston Sturges that has all Broad-
way talking • The stage hit bound to be even
a bigger smash as a talking picture © Bought
at a staggering price; worth every penny ®
Briefly/ it concerns a beautiful, innocent girl,
and a man who admits that his intentions
are "STRICTLY DISHONORABLE." ©
pMl
COHENS and KELLYS
• Cohen and Kelly in a musical farce •
Th ere s the something new you crave
• A hundred million fans will want
to know what happens to Cohen on
Kelly s home grounds, the Emerald
Isle • They II want to hear the lilting
Irish airs • They II want to see the stun-
ning Techn icolor sequences • And
laugh with the irresistible comedy pair
who have taught a joy-loving nation
new tricks in the art of laughing •
• IMAGINE MARY NOLAN and EDWARD G.
ROBINSON in one of the greatest screen melo-
dramas of all time • Produced as a talking picture
under the direction of TOD BROWNING, the
man who wrote the story and who directed the
silent version • Think of Robinson, the man who
has stolen the picture from the star in almost every
picture he’s appeared in, playing the role that made
Lon Chaney famous! • And Mary Nolan, the
screen's most beautiful star, interpreting the role that
brought fame to Priscilla Dean ® A NATURAL1 •
OURANG
• A startling dramatic romance Filmed
in the unexplored wilds of Borneo •
Unique with almost unbelievable thrills
and over-flowing with virgin jungle
color • The picture tells an absorbing
tale of love and sacrifice in which a
white derelict and a native girl find
the only road to happiness stemming
the stampede of the fierce ourang-
utans • Filmed by an expedition
headed by FHarry Garson •
GEORGE
S I D
MU:
N E Y
CHARLIE
RRAY
IN 10 TWO-REEL TALKING PRODUCTIONS
. The world s most famous comedy
team in a talking series built for the
first runs ® Ten pictures of two reels
each © Rea I FEATURE STARS in short
productions of FEATURE CLASS •
If there s one thing that George Sidney
and Charlie M urray mean to the
public it s LAUGHS • Laugh s mean
money ® A real showman s proposition
Directed by Nat Ross, who gave you
”The Collegians”®
• The series that brought
Reginald Denny to stardom pro-
duced as talking comedies des-
tined to hit the big-money class
• Ten releases, two reels each •
Short productions in which the
terrific action is not sacrificed
nor slowed up by the dialog •
Real short productions worthy
of featuring in lights on the best
theatres in the land •
The Lucky Rabbit, in 36 One Reel Cartoon Comedies
• Oswald, The Lucky Rabbit © Who
doesn't know him and his comic
capers? © He will appear in a series
of twenty-six one reel productions ©
A better mirth-provoker than ever
before © Oswald is an established
star in thousands of theatres ® His
new season will find him with funnier
sound effects, better music, bigger
laughs than ever before ® Oswald,
The Lucky Rabbit, is your lucky bet •
is stranger than Fiction — and this
roves it ® Bringing to your screen
ddities of the world that the
camera can record • Giving your patrons-
a birdseye view of the most unusual
things under the sun © NOVELTY,,
gentlemen, NOVELTY • An absorbingjy''
interesting feature enhanced by color
music, dialog, sound effects • A novelty
with a "come-back" kick to
STRANGE
AS IT SEEMS
13 ONE REEL COLOR NOVELTIES
every issue ©
' "Win
FANNY
THE MULE
13 ONE REEL CARTOON COMEDIES-
as Oswald, the Lucky Rabbit,
won the approval of millions of
j, so will Fanny, the Funny Mule,
carve a niche in box-office history @
A series of thirteen cartoon produc-
tions, one reel each • Synchronized
with the funniest sound effects you ve
ever heard • Animated by the same
organization producing the Oswald
cartoons«A real tid-bit of fast ca
comedy for high-class programs •
r /
GRAHAM
■ c N A M E E
Newscasting as the talking reporter in
IVERSAL'S
L K I N G
W S R E E L
® The worlds best known radio voice dram-
atizing the news of the day for the only
talking newsreel with a real newspaper tie-
up ©The newsreel that has become one of
the biggest attractions in the first and sub-
sequent-run theatres throughout the coun-
try © Graham McNamee newscasting by
special arrangementwith the National Broad-
casting Company © Two issues a week ©
Sound on film or disc © Produced under the
personal supervision of Sam B. Jacobson ©
STUDY PARAMOUNT'S ANNOUNCE-
MENT BOOK and learn the truth of
this for yourself. Ask your exchange
<or your copy , if you haven't got it yet.
"A 100% BUNKLESS
ANNOUNCEMENT BOOK”
That’s What Delighted Showmen Call PARAMOUNT’S
New-Style , All-Business Presentation of 1930-31
Product. Here Are Reasons:
<1 In PARAMOUNT’S announcement you find: (1) A CLEAR-CUT ANALYSIS
by ADOLPH ZUKOR on where this business is going, and why. (2) A ROLL
CALL by JESSE L. LASKY of the mighty PARAMOUNT production forces
and this company’s exceptional record at the box office during the past
season. No exaggerations; you can check every detail. (3) A NEW 1930-31
SALES POLICY DEVISED AND DESCRIBED BY S. R. KENT. Exactly fitted
to changed conditions in the industry and of enormous benefit to exhibitors.
A year ahead of every other company. (4) A DEFINITE LIST Ol PRO-
DUCTIONS, with details of casts, directors, etc. Many of them finished. Most
of them in work. No phonies. (5) A DEFINITE PROMISE OF AT LEAST
15 MORE, making a minimum of 70. Casts given. (6) A LINE-UP OF
REAL, MONEY-MAKING STARS, DIRECTORS, WRITERS, etc. (7) THE
INDUSTRY’S FIRST BIG, PRACTICAL PROGRAM OF SHORTS. Set after
a careful analysis of the shorts requirements of over 1,500 theatres. <J ON
THE BASIS OF PARAMOUNT’S UNCHALLENGED LEADERSHIP IN
QUANTITY, QUALITY AND FAIR DEALING PLUS THIS DEFINITE
INFORMATION, WE INVITE BUSINESS MEN TO SIGN A 1930-31
PARAMOUNT CONTRACT!
Two Big 1930-31
Paramount Productions
Start Triii m pliant Box Office Careers
"The Silent Enemy ” "With BYRD at the SOUTH POLST
Daringly different type of hit that
gets the important money today.
“Should get the Pulitzer Prize as
the greatest motion picture of
1930!” says editorial in New York
Evening Post. DOING STANDOUT
BUSINESS AT $2 AT CRITERION
THEATRE, NEW YORK.
Coming on mighty wave of world-wide publicity a
Rear Admiral Byrd returns to America from epoch'
making achievement ! The one picture everybody want:
to see! World Premiere at long run Rialto Theatre
New York, on June 20th. The one great 8-reel featur<
picture, in talk and sound, produced with Byrd in th<
Antarctic, including actual flight over South Pole.
PARAMOUNT’S
GBEATEB NEW SHOW WOBEB
The BOOK of the Year! The BUY of the Year
A Pot o’ Gold
at the End
of Every
One!
Some
comedies
are born just
naturally gilt-edged.
Pathe's EIGHT Rainbow
Comedies for 1930-31 fall
gracefully into this class. For
there's a pot o' gold at the end of
every Rainbow! Collect your share of
the ducats at the exhibition end of such
Rainbows as:"The Pay Off/' with Harry Holman,
John Hyams,Marcia Manning;and "The Beauties"
(it’s a beauty!) with Ruth Hiatt, Dick Stewart
and Charles Kaley — both are directed by that
master-mind of the laugh pictures, Frank T. Davis!
COMEDIES
SPEED
If trouble coiue9, speed is es-
sential.
Most of the 4,000 theatres now
equipped can be reached by expert
assistance with a supply of parts
within an hour.
Over 200 service points — engi-
neers available day and night —
$500,000 stock of parts at 38 branch
headquarters.
ERPI SERVICE
YOUR INSURANCE
P R E V E
N T I O N
Regular inspections for
ing program interruption.
sources of trouble by ERPI
How Western Electric
Service organization of 600
equipped theatres profit— -
skilled engineers in every
1928 — One emergency call
Western Electric equipped
per theatre per month.
theatre.
1930 — Less than one
Application of every known
emergency call per theatre
scientific method of prevent-
every six months.
£
PROFITS
80% of the theatre profits gained Western Electric and receiving ERPI
by talking pictures is credited to the service — proof positive that the
4,000 theatres now equipped with best sound equipment costs less.
Any way you figure it.
Western
SOUND
i Electric
SYSTEM
Northern Electric in Canada
Electrical Research Products fuc.
250 West 57th Street, New York, N. Y.
PERMANENCE
Only with this standard of ser-
vice and quality of W estern Electric
equipment has talking picture suc-
cess been made possible.
ERPI will continue these ex-
clusive features during the con-
tinuance of its contracts — with an
ever increasing effort to improve
the standard of talking picture
performance.
Cl
21.1930 EXHIBITORS HERALD-WORLD
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BEAT THE
HEAT.,,. THESE MIGHT!
FI RST NATIONAL PICTU RES I ! !
RICHARD
BARTH ELMESS
DAWN PATROL
With Douglas Fairbanks, Jr., Neil Hamilton
Better than "Weary River". Strong-
er than "Patent Leather Kid". More
appeal than "Son Of The Gods".
BRIDE OF THE
REGIMENT
One of the most stupendous All-Color productions that has ever graced a screen.
With Walter Pidgeon, Vivienne Segal, Allan Prior, Louise Fazenda, Ford Sterling,
Myrna Loy, Lupino Lane. $2.00 hit at Warner Brothers
Hollywood Theatre, New York.
OF THE
GREATEST
ATTRACT-
IONS EVER
OFFERED
FOR
SUMMER
RELEASE
SONG OF
THE FLAME
For more gorgeous than on the stage. As fine as any to reach the screen. Mag-
nificent. Splendid. Won applause and deserved it." Is what New York critics said
about this all-color romance. With Bernice Claire, Noah Beery, Alexander Gray,
Alice Gentle. Top business at $2.00 showing at Warner Bros. Theatre, Broadway.
BILLIE DOVE
in SWEETHEARTS
AND WIVES
wi.h Clive Brook, Sidney Blackmer, Leila Hyams
Biggest surprise sensation of 1930. Tremendous business in every spot it has played.
Exceptional cast in exceptional story that's clicking in ace houses. Get this one right now!
Watch for Variety s Warner Brothers 25th Anniversary Issue For
FIRST NATIONAL S Announcement Of Its Greater 1930*31 Product
YlTAPH
V » ^ REG. TRADE MARK
ONE
Vitaphone is the registered trade mark of the Vifapnone Corp. designating its products.
The
Independent
Film Trade
Paper
EXHIBITORS
HERALD ,JB
WORLD
In This
ROCKEFELLER PROJECT
Electrical Interests Will Get Strongest
and Most Strategic Position Through 250
Million -Dollar Amusement Center Project
Announced by Rockefeller and Radio Cor-
poration— RKO Will Lease Four Theatres
in Downtown Manhattan Tract — Roxy Is
Silent on His Future Affiliation.
Issue —
INDEPENDENT BOOKING
Independents’ Booking LTnit in Chicago Is
New Move by Allied — Out to Fight Protec-
tion Given Essaness, Says Saperstein, Named
General Manager of Illinois Cooperative
Theatre Service, Inc. — Forty Theatres Form
Nucleus of Booking and Buying Circuit. All
Being Members of Independent LTnit.
COMPLETE INDEX TO CONTENTS
NEWS
Booking deal of Publix and Fox is reported to involve eight
millions in rentals — Gag “Ingagi ’? It’s up to theatres them-
selves, says Milliken.
E. B. Derr, Pathe president-elect, is young in years but old in
important business contacts — Kennedy s trip to Boston revives
report he’s dropping Pathe management.
British industry faces many huge problems — Electrical finger,
eye and tongue may be next factors in talkers.
Germany’s exhibitors place hopes in Brussels conference Tide
of prison pictures faces backwash from censorial flood.
Sheehan moving Sunset plant to Movietone City hy January 1
and 25 million production center will be world s largest.
DEPARTMENTS
Short Features 8*1'
Music and Talent 85
The Theatre 80
Classified Advertising 89
What the Picture Did for Me 93
Chicago Personalities, by Jim Little 96
FEATURES
Service on Pictures ^9
The Voice of the Industry (Letters from Readers) 92
Motion Picture Finance 50
Hollywood, by Douglas Hodges ?2
Broadway ^6
Sound Pictures
Pictorial Section 51
J. C. Jenkins — His Colyum ^1
ADVERTISEMENTS
FILM, SOUND AND EQUIPMENT— Universal’s product an-
nouncement, Metro-Goldwyn-Mayer, Sono Art — World Wide,
Educational, Paramount, Pathe, Western Electric, United Artists,
First National. Sarasone Screen Co., National Screen Service,
Chicago Show Printing.
MUSIC AND TALENT— Otto Gray and His Oklahoma Cowboys,
De Sylva, Brown and Henderson, Quality Slide, Brooks Cos-
tumes.
CHICAGO
407 South Dearborn St. Telephone Harrison 0036-37-38
Cable Address : Quigpubco
EDWIN S. CLIFFORD, General Manager
ERNEST A. ROVELSTAD, Managing Editor
GEORGE CLIFFORD, Business Manager
HOLLYWOOD
1603 North Cahucnga St. Telephone Gladstone 2X18-2119
DOUGLAS HODGES
West Coast Manager
EDITORIAL
AND
ADVERTISING
OFFICES
NEW YORK
565 Fifth Avenue Telephone Wlckershatn 2366-2367
JAY M. SHRECK, New York Editor
HERBERT FECKE and RAYMOND GALLO
Advertising Representatives
LONDON
THE BIOSCOPE
Faraday Hons*
8-10 Charing Cross Rd., W. C. 2
SUBSCRIPTION RATES: United States and its possessions. Canada and all countries of the Americas — S3. 00 per year: Great Britain and its colonies £l per year.
Other foreign countries— S5.00 per year. Single copies 25 cents. Advertising rate cards and Audit Bureau of Circulations statements furnished upon application.
The HER ATP. WORLD assumes no responsibility for the retnrn of unsolicited manuscripts. No manuscripts are returned unless authors so request.
Editorial
The Prospect
/V CCORDING to current plans American producers of
^ talking pictures will expend on product approximately
twenty-five million dollars in addition to the outlay of the
past year.
These plans, calling for this heavy' additional expendi-
ture, resolve themselves into what might he termed the
outstanding problem facing the industry at this time.
Naturally, the augmented plans of the producers are
made in contemplation of a sustained development in the
attraction values of talking pictures, together with a re-
sultant increase in patronage.
The first point — that of increasing the quality of pic-
tures— does not involve any great question; with the prog-
ress which has been made in bettering talking pictures
during the past two years, and with the additional re-
sources which are now being made available, there is little
doubt that the product as a whole for the coming season
will have an additional appeal at the box office.
But the second point here involved is one which brings
with it a most difficult question. This is whether or not,
assuming that the product is better, there will be available
for the theatres the added patronage needed to offset the
increased production costs.
The root of this problem is the question which never yet
has been settled; it is, namely, the status of the motion
picture industry in a time of widespread depression in gen-
eral business.
There are two distinct viewpoints on this question. One
viewpoint considers that the motion picture industry is
tied to the fortunes of general business and that it will
prosper or suffer in proportion to the state of general busi-
ness. The other is that because of the public’s need for en-
tertainment and because the motion picture theatres offer
the best bargain in entertainment, the industry will prosper
despite poor conditions in general business.
If the latter contention is correct — that is, that adverse
conditions in general business do not affect the industry —
then there is no problem at all, the theory being that
whether general business is good or bad the industry will
prosper.
If the former contention is correct — namely, that the
fortunes of the industry are linked with the fortunes of
general business — then the additional question is brought
about as to whether general business during the coming
season will be good or bad.
If the fortunes of the industry' are tied up with those of
general business, and if general business is going to be
bad during the coming season, then this expenditure of
an additional twenty-five million on production is a danger-
ous procedure.
In previous times of business depression, since the in-
dustry became established on its present basis, there were
BY MARTIN J. QUIGLEY
no substantially adverse effects upon the film trade. We
are inclined to believe that because of the unique position
of motion pictures with the public, placing the industry
in a most unusual position, there is little to be feared in
times of depression.
If better conditions in general business are to return
soon in accordance with the contentions of many leading
experts, this problem of the industry vanishes. But if
they do not, then the picture business, because of the
magnitude of its present operations and because of the in-
crease in these operations which is contemplated, is going
to find out just what is the influence upon it of the status
of general business.
Entirely aside, however, from the theoretical aspects of
the matter, the industry is now committed to greater plans
and in the amusement business there is no turning back.
The business must carry on, especially in view of the un-
certainty of the whole matter.
In carrying on, however, it should not fail to be sensible.
It will fail to be sensible in the present circumstance if
it does not — more vigorously than ever before — promote,
exploit and advertise both to insure the additional invest-
ments that are being made and also to be armored against
any unfavorable conditions that may develop.
* * *
The Advertising Code
r I ''HE widely discussed advertising code which is intend-
ed to limit or eliminate abuses in motion picture ad-
vertising is now an accomplished fact. While no official
statement has been made by the Hays Office it is understood
that the advertising executives of all of the leading motion
picture companies have signed the agreement and have
also provided means to compel conformance in event that
recalcitrant persons should appear on the scene.
The question may now be asked, what will the code
accomplish ?
Our answer is that it will accomplish nothing at all un-
less the principal executives in distribution have been com-
pelled to shoulder responsibility as well as the advertising
men.
Every person of any competency in the advertising pro-
fession knows that the immorally suggestive twist in ad-
vertising copy leads to no good result. In many cases it is
simply a confession of the writer’s inability to prepare copy
with attention-wresting value without leaping over the bor-
derline of good taste and common decency. Competent
advertising men avoid such copy. When it passes through
their offices it is almost invariably the result of external
pressure.
If the new advertising code will insure freedom from this
external pressure it will have effected a long step toward
safeguarding motion picture advertising from the abuses
which have crept in from time to time.
Exhibitors HERALD-WORLD * MARTIN J. QUIGLEY, Publisher and Editor
Incorporating Exhibitors Herald, founded 1915; Moving Picture -World, founded 1907; Motography, founded 1909; The Film Index, founded 1906
Published every Wednesday by Quigley Publishing Company, 407 S. Dearborn Street, Chicago; Martin J. Quigley. President; Edwin S. Clifford, Secretary; George
Clifford, Assistant Treasurer. Member Audit Bureau of Circulations. All contents copyrighted 1930 by Quigley Publishing Company. All editorial and business corre-
spondence should be addressed to the Chicago office. Better Theatres, devoted to the construction, equipment and operation of theatres, is published every fourth
week as Section Two of Exhibitors Herald-World, and the Film Buyer, a quick reference picture chart, is published every fourth week as Section Two of Exhib-
itors Herald- World. Other Publications: The Motion Picture Almanac, Pictures and Personalities, published annually; The Chicagoan.
June 21, 1930
EXHIBITORS HERALD-WORLD
43
Big Rockefeller Project Gives
Electric Group Strongest Hold
Publix-Fox
8 Million Film
Deal Reported
(Special to the Herald-World)
RKO To Lease Four Theatres
In 250 Million Amusement Hub
Work Starts in Fall on Undertaking in Downtown Man-
hattan— Television and Radio Included
By JAY M. SHRECK
NEW YORK, June 17.— It is
reported that Publix has signed a
deal with the Fox Film Corpora-
tion aggregating a total of eight
million dollars in film rentals. The
deal provides for the widespread
use of Fox pictures in Publix
houses, and means a decidedly
bigger representation of Fox
product in the Paramount owned
houses than ever before.
Douglas Fairbanks
To Cease Producing
His Own Pictures
NEW YORK, June 17. — A project which will give the electrical indus-
try its strongest and most strategic position in the amusement field has
just been announced by the John D. Rockefeller, Jr., interests and Radio
Corporation of America.
This center, which will involve an investment estimated at $250,000,000 and
will be financed by the Rockefeller interests, will be built in the heart of Man-
hattan on an area three blocks square between 48th and 51st streets and Fifth
and Sixth avenues.
The undertaking includes four theatres which ivill be leased by Radio -
Keith-Orpheum, in which General Electric and W estinghouse Electric have
substantial holdings, as they have in RCA.
When completed in 1933, RCA, Radio-Keith-Orpheum, National Broad-
casting Co. and Radio Pictures will have at command facilities for world wide
television and radio broadcast and “a source for the development of creative
talent with a public experimental station that will guide our motion picture
directors in the presentation of better entertainment for the screen."
Drops Policy Followed Since 9 19;
“ Reaching for the Moon ”
Is Next Film
(Special to the Herald-World)
HOLLYWOOD, June 17. — Douglas Fair-
banks expects to relinquish his activities as
producer of his own pictures soon after his
next picture, “Reaching for the Moon.” No
reason is forthcoming for his decision to
abandon the method which he has pursued
unbrokenly since 1919. Neither is it certain
what effect his decision will' have on the or-
ganization which he has built up during this
period, but undoubtedly its members will be
absorbed into similar positions with United
Artists, which will produce his future pic-
tures under the supervision of Joseph M.
Schenck and John Considine.
“Reaching for the Moon” is the work of
Irving Berlin. It is believed to have its foun-
dation in an earlier picture of Fairbanks’ by
the same title.
Whether Fairbanks will do “The Dove”
after his next has not yet been decided, as he
is looking into other of his earlier successes
for vehicles, and “The Dove” would have to
be considerably revised before being suitable
for starring him. He is still negotiating with
Eisenstein to direct his second picture.
Regarding the rumor of his retirement from
the screen thereafter, Fairbanks replied that
it never hurts anyone to rumor a retirement.
“Everybody makes farewell tours,” he said.
“Look at Bernhardt.”
Harley L. Clarke Sailing
To Study Utility Matters
(Special to the Herald-World)
NEW) YORK, June 17. — Harley L. Clarke,
president of the Fox Film corporation, was
scheduled to sail today for Germany for the
purpose of looking after certain utility matters
on the Continent. It is reported also that he
will examine into the Fox-Gaumont Affiliation
in England.
One Theatre to Seat Over 7,000
One of the four theatres will seat over 7,000 and will be devoted to variety en-
tertainment; another seating 5,000 will be designed for talking pictures; a third
will house musical comedy productions, while the fourth will he devoted to the
drama. In addition to these four a symphony hall is under consideration.
Work will begin on the project this fall.
Although Television “is still in the toddling stage,” facilities for combining
sight and sound broadcast are being included in the 27 broadcasting studios
as well as in the theatres.
Negotiations for the project were concluded by John R. Todd of Todd, Rob-
ertson and Todd Engineering Corporation, representing the Rockefeller interests,
and David SarnofF, president of RCA.
See Greater Service
Speaking for the Rockefeller interests, Todd said, “A development of this char-
acter. which would at once create an architectural unit that would typify Ameri-
can progress in city planning, and provide a center for the radiation of the best
type of entertainment and of musical culture, has long been the dream of those
connected with the project. The new electrical arts, which have extended
enormously the fields of sound and vision, promised for the entertainment and
educational arts the greatest possible service to the greatest possible number.
Mr. Sarnoff and his associates in the broadcasting and motion picture fields, Mr.
Roxy Silent on His Affiliation
(Special to the Herald-World)
NEW YORK, June 17. — Although under contract at the present time,
and therefore not willing to comment on the report that he would remain
active in the operation of the Rockefeller center of amusement, educa-
tion and art, the fact remains that S. L. Rothafel of the Roxy theatre,
was one of the five men instrumental in obtaining the support of John D.
Rockefeller, Jr. The others were Owen D. Young, David Sarnoff, Merlin
H. Aylesworth and Hiram S. Brown.
44
EXHIBITORS HERALD-WORLD
June 21, 1930 |)i
Highlights of Rockefeller 250 Million Dollar Project
Will give electrical interests strongest and most strategic position.
Four theatres will be leased and operated by Radio-Keith-Orpheum.
Will include facilities for worldwide television and radio broadcasts.
7,000-seat theatre for variety entertainment, 5,000-seat house for talking pictures, third theatre
for musical comedy and fourth for drama.
Project will permit of interchangeable service to “advance all the arts encompassed in the era
of electrical entertainment,” says Sarnoff.
Merlin Hall Aylesworth and Mr. Hiram S. Brown, fortu-
nately, were not only sympathetic to the cultural purposes
of such a plan but saw an opportunity for greater progress
in the era of electrical entertainment which such new
facilities would provide.”
The significance of the project from the standpoint of
entertainment, Sarnoff explained, lay in the greater facili-
ties and services which the development makes possible.
Points to Interchangeable Service
“The public service,” he declared, “which the new arts
envisioned in the era of electrical entertainment can ren-
der will depend more and more upon the liaison they are
able to maintain with the entertainment and educational
arts. Technical development must go side by side with
artistic development. Research and technical progress in
the communication arts would be largely vitiated if the
artistic output carried did not keep pace with the needs of
advancing intellectual progress. The more intimate rela-
tionship between the radio on one hand, and the stage, the
screen, the concert hall or the rostrum upon the other, the
greater the progress we can expect in the entertainment
and educational arts.
“The new development will provide an interchange-
ability of service and technique that should do much to
advance all the arts encompassed in the era of electrical
entertainment. The artist that will step upon the new
variety stage, with the developments in sight broadcasting
promised eventually, may step before a nationwide and
even a world-wide audience; the musical or dramatic per-
formance accorded the critical favor of an immediate
audience will quickly find its way to the smallest crossroad
through the screen or the record; creative talent will have
the encouragement of vast facilities of expression included
in broadcasting, in the stage, in the talking picture, in the
electrical record.”
technique of all the arts in the creation of its enter-
tainment programs and it will obtain this first hand
under this new plan.
“In the entertainment center now to be established,
R K O will be able to tap the creative talent developed on
the variety, musical comedy and dramatic stages and on
the air. It will have the opportunity to test the audience’s
reaction to any musical or dramatic production before de-
ciding to place it before the country on the screen. The
association of motion pictures with the sister arts of radio,
electrical recording and other forms of entertainment, can
only result in raising the values and standard of the screen.
New Lighting Effects
“Of the four theatres, one will be a variety theatre with
a seating capacity of over 7,000 that will introduce many
new conceptions in variety entertainment. Lighting effects
made possible by recent electrical progress and a stage
built upon an engineering principle that will make it
visible from all parts of the house will be among the newr
features.
“ The second, which will have about 5,000 seats, will
be especially designed for sound motion pictures, and
will set neic standards, we believe, in this form of
entertainment . Theatres built heretofore have been
built upon the acoustical and visual principles of
older forms of motion picture entertainment, al-
though sound has s'ince been added to all the larger
theatres. This time ive shall create a beautiful thea-
tre structure around the radio and electrical develop-
ments that have recently revolutionized the motion
picture art. It ivill be a theatre built for the op-
portunities that sound has brought to the motion
picture and the possibilities that may form from fur-
ther technical developments.
R K O to Operate Houses
In announcing that the theatres would be leased and
operated by Radio-Keith-Orpheum, Hiram S. Brown, presi-
dent said, “with sound which has revolutionized the motion
picture art, and with other technical developments in the
offering the motion picture has become a relative by mar-
riage to all the entertainments arts. True, it has developed
a technique and an artistry that is peculiarly its own, hut
it has at the same time widened enormously the opportuni-
ties for the stage, the opera and for other forms of en-
tertainment.
"In leasing and operating a theatre devoted to
variety, a second devoted to sound, a third devoted to
musical comedy, and a fourth to dramatic produc-
tions, the Radio-Keith-Orpheum Corporation is pro-
viding itself with facilities for the greatest possible
development of its business, it proposes to use the
“The third theatre will he especially designed for musi-
cal comedy productions. Sound has welded music to the
screen. This theatre will provide us with both a source
for the development of creative talent, and with a public
experimental station that will guide our motion picture
directors in the presentation of better entertainment for
the screen.
“Finally, we shall have a theatre devoted to dramatic,
productions of a selective character for the same reasons
that apply to musical comedy productions.”
In addition to the four theatres, over a million square
feet of space will be leased in the various office structures
to be erected in the new radio city by the Radio Corpora-
tion of America, the National Broadcasting Company, the
RCA Victor Corporation of America, the R K O Corpo-
ration, and its subsidiary. Radio Pictures, and RCA Pho-
tophone, Inc. The Radio Corporation of America will
have its executive offices in the sixty-story central office
building.
June 21, 1930
EXHIBITORS HERALD-WORLD
4 5
Independents9 Booking Unit in
Chicago Is New Move by Allied
Dynamite Bombing of
San Francisco House
Laid to Racketeers
Royal Theatre Also Gets Its Share of
Stench Bombs; W Oman Got
$20 for Each
( Special to the Herald-World)
SAN FRANCISCO, June 17. — A search has
been started for the men responsible for the
bombing, with dynamite, of the Royal Theatre
here. It is suspected that it is the work of
racketeers, although no definite clews have
been discovered as yet. However, several men
and women who have been employed to plant
stench bombs have been apprehended, and it
is expected that they may be able to throw-
some light on the subject in question.
In speaking about the racketeering angle,
Thomas D. Van Osten, secretary-manager of
the Allied Amusement Industries, said : “The
theatre bombing (dynamite) — was in the
nature of a beginning or a sort of experiment
to see if the racketeers could put it over. — It
is thought that it is an attempt to put over
the ‘Chicago system’ of ‘shaking down’ various
businesses.”
Mrs. Annie Risso, who was arrested on the
charge of bail jumping in the odor bomh cases,
and who confessed that she was paid $20 for
each odor bomb planted, declared in the face
of continued questioning that she could give
no clue to the dynamiters. She has again been
released from custody, this time on $4,000
cash bail.
Head of Majestic Radio
Attacks Manufacturers’
Group on R C A Stand
The Grigsbv-Grunow Company, manufac-
turers of the Majestic radio receiver and re-
ferred to as the largest complete radio receiver
manufacturer in the United States, has with-
drawn from membership in the Radio Manu-
facturers Association on the ground that the
organization “has failed to protect the industry
from the monopolistic tactics of the Radio
Corporation of America,” according to B. I.
Grigsby, president of the company.
Grigsby asserted that the attitude of the
manufacturers’ organization amounted to a
public catastrophe, adding that many other in-
dependent radio manufacturers hold the same
view.
“The radio industry,” he said in Chicago
Monday, “as organized in the Radio Manufac-
turers Association, cannot and does not express
its true sentiments, nor stand as an industry
for the things in which it believes.”
Out to Fight Protection Given
Essaness, Saperstein Warns
Illinois Independents’ President Named General Man-
ager of Illinois Cooperative Theatre Service , Inc.
Another booking organization of theatres within the Allied States circle of
independent motion picture exhibitors is now ready to do business.
Forty theatres form the nucleus of Illinois Cooperative Theatre Service, Inc.,
organized in part to reduce the amount of protection granted competing thea-
tres, which was pointed out by leaders as being emphasized particularly in the
Essaness circuit, or at least to prevent further extension of protection to
these houses.
Fifteen shares of stock in the organiza-
tion is the maximum to be held by mem-
ber theatres of Illinois Cooperative The-
atre Service, which marks another step in
booking organization within Allied States
associations. The most significant pre-
vious movement in this direction was
within the M P T O of Michigan, Allied
associate. It will be recalled that W. S.
Butterfield, who had helped to found the
Michigan M P T O, withdrew from the as-
sociation at the time of the formation of
its booking organization.
Saperstein General Manager
Aaron Saperstein, president of the Illi-
nois Independent Exhibitors Association,
affiliated with Allied States, is general
manager of Illinois Cooperative Theatre
Service, and will have charge of all book-
ing and buying. All the charter member
theatres are in the Independents’ associa-
tion. I he extent to which the organiza-
tion will go into cooperative buying be-
sides booking was not stated, but Saper-
stem declared that the “combine would
have a purchasing power of nearly one
million dollars.”
“We independents do not ask for
greater protection,” said Saperstein, com-
menting upon the movement, which crys-
tallized at a meeting last week at which
the organization was effected. “We do not
demand additional protection, but we are
fighting to keep that which we already
have, and do not want to be pushed back
further.
Fight 7 to 21 Days Protection
As it is now, some of the Essanness
theatres which charge an admission price
the same as the independents or even less
than they do, have protection of seven to
twenty-one days over houses which charge
the same or more, only are independent.”
Officers of Illinois Cooperative Theatre
Service, Inc., are:
President Fred Guilford
General Manager.. ..Aaron Saperstein
Vice President Nate Wolf
Secretary George Burdick
Treasurer Robert Gumbier
Following is the personnel of the execu-
tive board:
Aaron Saperstein Sol Meltzer
Sam Halper Maurice Choinsky
Morris Reingold I. G. Ettleman
Dave Brotman Jo.e Pastor
Eddy Brunell
The theatres concerned in the organi-
zation, those which already have signified
their intentions of purchasing stock and
have sent in their checks are:
American
Armitage
Avon
Century
Famous
Gem
Lake Shore
Lexington
Madeline
Milford
New Liberty
Olympia
Rogers
National
Ardmore
Avaloe
Calo
De Luxe
Garfield
Halsted
Lane Court
Mabel
Metropole
Newberry
Oak
Orchard
Vision
Bertha
Crescent
The meeting at which organization was
completed took place June 13.
Predict Foreign Nations ’ Resentment
Against New Tariff Law Will Vanish
[By Washington Correspondent of the Herald-World J
Golf Being Allowed ,
Manager Opens House
For Sunday Showings
(Special to the Herald-World)
AUGUSTA, KAN., June 17.— C. G. Harry-
man, manager of the Isis theatre, has opened
his house for Sunday shows, which seems to
have met with popular approval from the
populace. The theatre is closed from eight to
nine for church services.
Harryman felt that as long as small golf
courses were allowed to run for profit on
Sundays, he saw no reason why the theatre
should not be opened. Out of a population of
4,000, he has had but one complaint, and that
is from a minister.
W ASHINGTO N, June 17. — Free entry of newsreel negatives made abroad on
American stock, provided for in the new tariff law, is expected materially to in-
crease the volume of foreign newspictures brought into the United States, but with
this exception the industry is likely to find that the tariff has more effect on our
foreign trade than it has on conditions in the domestic industry.
One of the big questions in Washington today is whether foreign countries will
seize upon the new and increased tariff rates as an excuse for renewed agitation
against American films. France, for instance, will find many of its export trades
affected by the new rates, and may use that as an excuse to stiffen up the quota
law, it was said. Other countries, also eager for an excuse for keeping out Amer-
ican films, may point to the tariff as an indication of American “ discrimination ,”
for which retaliatory measures must be taken.
Many foreign countries have increased their tariffs during the past year or so,
and the new rates on many commodities are far lower than are charged against
the same products by other countries when coming from the United States. Canada
has just completed upward revision of its tariff. Officials in Washington believe
that the coming months will see a dying down of the resentment which our tariff
proposals brought forth.
46
EXHIBITORS HERALD-WORLD
June 21, 1930
:ri: 1..^ TiydJ'-tn I .-A
P. L. Thomson belongs to the a la carte variety of big
business executives. Someone once pinned a table d’hote
label on him and found it the next day: “Return with
thanks." P. L.’s Great God Brown is Western Electric. In
saner moments he plays golf, bridge, indulges in public
speaking.
Among his fetishes are good, clean advertising and pub-
licity. A recognized measurement of circulation values, so
that advertisers may know what they are buying, is another.
He’s president of the Audit
Bureau of Circulations, you
know. Exhibitors Herald-
World is the only film trade
paper also a member ot the
ABC.
P. L. stumps the country to
explain what, as recently as
1928, was known as the mys-
terious magic of sight and
sound. Personally, he is charm-
ing and a diplomat. Over six
feet, big but not stout, v.ell
polished dome, ruddy of face,
trim military mustache, im-
maculate in dress and a pretty
good orator, liked by his
friends and associates — that s
P. L. Thomson.
A
Florence Rogs, of W arner s
recently won the mixed singles
at the Wayne Country Club’s
ping pong tournament. She
should play with Howard
Dietz.
▲
Lee Marcus has an extraor-
dinary memory. Before the
premiere of “Rio Rita” he
dictated from memory names
and addresses of two hundred
executives and exhibitors he
wanted at the opening ... at
the Allied confab reeled off
list of theatres, locations, seat-
ing capacities for an hour
without referring to his notes
. . . likes Huyler’s chocolates
... at conventions gets away
with telling Joe Schnitzer:
“Here are your boys, dedi-
cated, devoted to you!” . . .
believes, expounds, declares
Hy Daab is greatest advertising
man in the industry ... has
sense enough to give everyone
with a proposition an audi-
ence ... is a young man with
a canny head on his shoulders.
A
Earl W. “Pink” Wingart.
Call him “Pink” and he'll turn
purple and see red . . . pub-
- The Sound -
Mr. Ernie Rovelstad, HOLLYWOOD
Quigley Publishing Co,
407 South Dearborn St,
Chicago, 111.
Dear Ernie :
Didn’t I tell you, Ernie, didn’t I tell you? Sam Gooble’s
luck has gone to his head and made him even crazier. He
threw away his black glasses yesterday and bought green
ones. All of a sudden he’s got a accent like a Russian. He
had the man scratch “Sam Gooble” off the door and put on
“Sam Dimitri Gooble.” But I say he still don’t know nothing
about being a supervisor.
Like I told you last week, our picture is “Hot for Fanny,” which
is all about race horses. Well, Sam wants it should he a war epic.
All day long he looks for excuses how to make it into a war picture.
Last night they were shooting a big ballroom sequence and all of a
sudden someone sneezes out loud. Sam is right near the playback
horn and he starts to jump up and down.
“Halt everything,” he hollers, “cease, I say,” and he starts to wave
his hands like crazy. “Did you hear that sneeze? Just like a ma-
chine gun. Stop this picture. Make it a war epic.” I got so disgusted
I went home to sleep.
This morning I come in the office and he’s talking on the
telephone, long distance. Every once in a while he says, “Now,
Pershing old man, that’s no way for you to speak, control
yourself.” Oh my gosh, I said to myself, maybe he wants
Pershing should act in “Hot for Fanny.”
So when he hangs up the phone I say, “Say, are you trying
to get General Pershing to act in ‘Hot for Fanny?”’ and he
says, “Of course not.” So I thought it was all right, but later
1 was talking to the telephone operator who listened in on
account of bad words, and you know what he done? He
didn’t ask Pershing he should act, he only wanted the United
States of America Army.
I don’t know what Pershing said to him but I know Sam
sent a wire to West Point and got a very insulting answer
and I told him to ask the Boy Scouts and he got very angry.
He says he is going to get a genuine army even if he has to
have a whole one shipped from Europe.
We looked at the “rushes” in the projection room yesterday, which
means the hurry-up shots of the shooting of the day before. Sam
didn’t like any of them so he threw them all away. This makes the
second week on the picture and we haven’t got an inch done. I tel!
Sam he’ll get in trouble for taking so long and spending so much
money and after I got through my whole speech he says do I think
I can raise some money so we can go to Agua Caliente for the week-
end? Can you beat that?
Oh, yes, I almost forgot. Sam had a argument with the
musical director and called him a big ignoramus and a for-
eigner and made him get off the set. He sent a wire to
somebody called John Philip Sousa, I think. I think Sam’s
crazy.
I didn’t want to tell you this, Ernie, but I got to. Sam is
practising being temperamental in our room. He stands in
front of the mirror and stamps his feet and tears his hair
and says, “I hate you, I hate you, you lousy you, ptu on you.”
And he spits on the mirror. I don’t know what to do.
Respectably,
NORMAN.
P. S. Ernie, I don’t want you should think I am ungrateful for all
Sam has done for me when I tell you these things*. I just want to
show you how he is making such a big success because he is so nervy
and anyway, anybody what could have the nerve to call up the studio
restaurant and say if they don’t serve him a hummingbird to eat in five
minutes he is going to break up the place don’t deserve no sympathy.
NORMAN KRASNA.
licity manager for Paramount Publix. Friendly, explosive,
good natured, more sentimental than he’s willing to admit
... a good bit of copy still gives him a thrill. Bom in
Topeka . . . educated there and at the University of Kan-
sas . . . went into newspaper work, played a season with the
Majestic Stock Company, character roles . . . his ambition
was to live in New York. Instead, he worked for the Asso-
ciated Press in Kansas City.
After the war he found himself in Manhattan with a uni-
form, a discharge and sixty
dollars. Jerome Beatty gave
him his first job with Para-
mount, then Famous Players.
He served at the Long Island
studio as publicity manager
and as business manager in the
production department. His
pet trick was to lose and locate
vouchers via The Taxi Weekly.
When the studio closed he
joined F B O as West Coast
studio publicity director. From
there he joined Glen Allvine’s
department in the Fox home
office and a little later returned
to the Fox Coast studio.
Paramount reopened the As-
toria plant and installed
“Pink” as publicity chief.
When Charlie McCarthy was
crowned king of public rela-
tions Wingart succeeded him
as publicity manager with
headquarters at the Paramount
home office. He is married to
Marcia Freer, his favorite
soprano.
Earl W. Hammons has more
prizes for crack shooting than
a centipede has legs. When in
Atlantic City he always plays
the shooting galleries and was
once accused of being a plant.
Pasture pool is his second love
in the realm of sports. Be-
lieves sound to be the greatest
boon to comedies. Is, there-
fore, making no more silents.
Comes from a long line of old
world crusaders and Civil War
heroes but doesn’t bore his
friends with tales about them.
After all. why should he? It
wasn’t his fault. Has courage,
persistence, is a good salesman.
Best selling job: persuading
that ultra conservative bul-
wark of British colonial financ-
ing, the Hudson’s Bay Com-
pany, to back his system of na-
tional exchanges.
June 21, 1930
EXHIBITORS HERALD-WORLD
47
“Anything the producers do for themselves is infinitely more valuable than anything anyone else does to
them” says Alice Ames Winter, declaring that producers have not been “ scared ' into applying the Code but
have formulated it of their otvn free will and are using it because they believe it is for the best interests of
the industry.
Studios Not Scared into Code
But Want It, Says Mrs. Winter
Sees Better Results Than by
Interference from Outside
Doubts Public Demand for More Sophistication in Films
— Women’s Club Indorse Work
By ERNEST A. ROVELSTAD
Producers are complying with the provisions of the Code, not from having
been scared into doing so, not because they are afraid of the Code, but because
they believe that it will be of benefit to them and to the industry, Mrs. Alice
Ames Winter said in Chicago last week on her way East from Hollywood.
“Anything they do for themselves is is infinitely more valuable than any-
thing anyone else does to them,” Mrs. Winter said, intimating that the produc-
tion heads appreciate that rules laid down by themselves, and adhered to, will
achieved by outside interference, such
Charges Distortion, Asks
Control by Federal Board
“Distortion” and “ mispresentation ”
of American life with the effect of
creating hostility in foreign coun-
tries was charged by Rev. Frederic
Siedenburg, S. J ., of Loyola Univer-
sity, Chicago, in an address last week
at a Boston meeting on neighborhood
and community life in connection
with the national conference of so-
cial work. He proposed a federal
motion picture commission be cre-
ated to control production.
“Vice is made pleasant while it
lasts,” he asserted. “Working girls
are always the intended victim of an
employer’s greed or design; people
rarely work unless they live in tene-
ments and virtue is generally made
to appear depressing. Emphasis is
placed on wealth, luxury, and lazi-
ness.
“American Aims are exploited in
foreign lands, and frequently those
most indecent and demoralizing
which have been rejected by state
censorship boards are selected for
sale abroad.”
Brevities Is Title
Of New Mack Sennett
Series for 1930-31
(Special to the Herald-World)
NEW YORK, June 17. — Mack Sennett is to
produce a new series during the coming sea-
son which will once more feature prominently
the charms of femi-
nine pulchritude. This
series will be entirely
apart from the series
of 26 two - r e e 1 e r s
which Sennett is plan-
ning to produce for
Educational. It will
consist of 12 single-
reel comedy novelties,
and will be called Mack
Sennett Brevities :
The Brevities com-
p 1 e t e Educational’s
plans for its 1930-31
comedy and novelty
program, bringing the
number of series to
be released to 10, and the number of subjects
to 114. The 26 Mack Sennett Talking com-
edies and the 12 Brevities will be produced at
the Sennett Studios, while production of the
Lloyd Hamilton, Tuxedo, Gayety, Vanity,
Mermaid and Ideal comedies will be divided
between the Educational and Metropolitan
studios.
Australia Manager Visits U
HOLLYWOOD, June 17. — Here McIntyre, Aus-
tralian sales manager for Universal, is in Hollywood
en route to Sydney. It is his first visit in five years.
accomplish things that never could b
as legislative enactments.
The negative psychology of being ordered
by outside agencies to do this or that, Mrs.
Winter illustrated by the words of the child
who, told to do something, responded, this
way: “I want to do it, but I don’t want
to mind you.”
Standard of Good Taste
There is every reason to believe the Code
will do what it is setting out to do, said
Mrs. Winter, who heads the Coast repre-
sentatives of five national organizations in
reviewing pictures as soon as they are
made, with the cooperation of the producers
themselves.
“After all,” she pointed out, “it is
only decencies with which the Code
concerns itself. It is only a question
of a standard of good taste.”
Asked whether in her estimation the in-
troduction of sound in motion pictures
means a public preference for more sophis-
tication in motion pictures, Mrs. Winter
replied by citing the answer of a leading
producer to the same question. The name
of the producer was not given, as the state-
ment was made at a private luncheon.
Cites Producer’s Reply
“This producer was asked whether sound
would call for more sophisticated produc-
tions,” Mrs. Winter said. “His answer was :
‘No. On the contrary, sound adds so much
to a production, makes it so much more
realistic, that the contrary is true.’ ”
The special appeal being made to juve-
niles as well as adults in the new product,
noted in the announcements of several com-
panies, follows discussion of that problem
at the producers’ meetings, Mrs. Winter
said.
_ The weight carried by the recommenda-
tions of the reviewing group headed by
Mrs. Winter is evidenced by many develop-
ments, the most recent of which is the
action taken at the recent convention of
the American Federation of Women’s Clubs
at Denver. Unanimous approval was given
the appointment of Mrs. Winter and the
work being done by the group at the
studios.
The action of the General Federation did
not come without some difference of opinion,
however, though this was based entirely upon
policy. The question of “commercialization
by the film industry,” which had popped up
early in the convention and apparently had
been disposed of by adoption of a report by
Mrs. Ambrose Diehl, of Pittsburgh, chairman
of the motion picture committee, was revived
when Mrs. Allen Hoover, of Baltimore, tried
unsuccessfully to place the Federation on rec-
ord as opposed to any mention of the organi-
zation in connection with Mrs. Winter’s work.
The resolution was sent to committee.
Weight in Patronage
At Oakland, Cal., the management of a
theatre cooperated with the Women’s Club
when the latter asked that permission be
granted to request that the patrons who
had attended the show because of the recom-
mendation to the club mark a cross on the
back page of the programs. More than 50
per cent of the programs had the cross
marked upon them. And Mrs. Winter
called attention to other instances equally
illuminating.
The original task undertaken by Mrs.
Winter when the reviewing work began was
to establish certain standards of criticism,
as she had noted that there were many
forms of criteria.
Entertainment Values Basic
First of all, the members were advised
that pictures were primarily for entertain-
ment. “You know,” she explained, “that
women are too apt to judge anything by
educational values.” The second rule was
that the recommendations should be based
upon judgment of entertainment value.
Finally, the reviewer should bear in mind
the appeal to patrons as a whole, and not
to any particular group or groups.
It is easy to understand why Mrs. Winter
holds such an authoritative position among
the women’s clubs of America. That same
affability, _ friendliness and likeableness,
coupled with keen perception and patient
thoroughness of a New Englander, that
made her president of the Minnesota and
later the American Federation of Women’s
Clubs, is now being applied to her liaison
work between the Association of Motion
Picture Producers, coast branch of the
M P P D A, and the public.
EXHIBITORS HERALD-WORLD
June 21, 1930
li
48
More Liberal Protection Terms
Seen for Illinois and Chicago
Adoption of New Systems for Both State and Metropolitan Area
Expected This Week — Forty-Mile Maximum Radius
Suggested for Country Districts
BULLETIN
The preliminary metropolitan committee, working on a tentative new
protection system for the Chicago area, adjourned Tuesday night until
Thursday morning. This was taken to mean that final action is likely
to be postponed longer than was expected.
New protection systems of more liberal provisions for both the state of Il-
linois and metropolitan Chicago, are expected to be adopted this week. Con-
ferences between representatives of independent theatres and circuits, begun a
week ago, were to be continued this week in an effort to have the new provi-
sions for both Illinois and Chicago decided on before the selling season gets
fully underway.
Changes recommended in the present
state system indicate a decided tendency to
make protection conditions- easier for the
independent theatre and small town house
in general. Major provisions tentatively
drawn up by a committee formed to con-
duct preliminary investigations, are :
Suggested Changes
No protection radius greater than 40
miles.
All clearance periods to be determined
by the price of admission charged — the
higher the price, the less the period of
clearance.
No exclusive playing rights on any pic-
ture in a section larger than that provided
for by the 40-mile maximum arrangement.
Work Out Formula
Reduction in the present usual minimum
clearance period of one year for theatres
charging ten cents or less.
One of the suggestions of the preliminary
state committee aroused some unfavorable
comment when made known in Chicago
film circles. This introduced a plan where-
by the protection radius would be mathe-
matically fixed at one mile per 1,000 of
population for all towns from 3,000 to 40,-
000, inclusive. Considerable controversy is
expected to develop in final conferences
over this suggestion.
Protection in the Chicago area, domi-
nated in both the Loop and neighborhood
sections by Balaban & Katz (Paramount
Publix), brought on Tuesday, June 17, the
fourth meeting in a week of the prelim-
inary committee for the metropolitan dis-
trict. Th^ tentative plans of this group
and that of the state committee go to an
executive committee, which was to be
formed in time to take final action on both
plans by the end of the week.
Members of Committees
Members of the two preliminary com-
mittees follow:
Metropolitan Chicago — Jack Miller, pres-
ident of the Exhibitors Association of
Chicago ; Aartfn Saperstein, president of
Illinois Independent Theatre Owners, Inc.;
Max Balaban, Paramount - Publix; Emil
Stern, Essaness Theatres; James Coston,
Coston Booking Circuit; Floyd Brockell,
Balaban & Katz Midwest; Arthur Schoen-
stadt, Schoenstadt Theatres; Felix Men-
delssohn, MGM; Leroy Alexander, Co-
lumbia; Eddie Grossman, United Artists;
Harry Lorch, Pathe.
State of Illinois — Eddie Grossman, Alex
Manta, Whiting, Ind., exhibitor; John An-
derson, Morris, 111., exhibitor; Jules Ruben,
general manager of Great States (Para-
niount-Publix) ; E. E. Alger, La Salle, 111.,
exhibitor.
Jury Declares Owners
Of Dog Racing T rack
Not Guilty of Gaming
( Special to the Herald-lVorld)
INDIANAPOLIS, June 17. — Greyhound
racing as practiced by Joseph H. Adams at
the Jeffersonville, Ind., dog track has been
held legal by a jury in Clarke circuit court.
The jurors, after two hours deliberation,
found Adams and four of his aids not guilty
of operating a gaming house at the track.
Defense attorneys contended that the racing-
plant is run in strict accordance with a dog
auction plan held legal by Judge George C.
Kopp. Under this system, $2 $5 and $10
interests in the racing dogs are sold at auction
and the certificates are redeemed after races
at value fixed by a board of appraisers. All
the certificates have value, it is said.
The prosecutor of the county argued, to-
gether with a representative of the state’s
attorney general’s office that the dog auction
is a subterfuge and that the defendants were
guilty of gambling. Failure of the state to
make its case against the operators, apparently
leaves the kennel club free to continue its race
meetings.
Warner Incorporates in
St. Louis; $1,100 Capital
(Special to the Herald-World)
ST. LOUIS, June 17. — Warner Brothers
Theatres, Inc., St. Louis, has been incor-
porated with one hundred shares of no par
value stock and will start business in the
state with $1,100 capital. The incorporators
are : Roland S. Baker, 7 shares ; Leslie M.
Dill. Martin D. Hughes, A. M. Trentman and
P. G. Kelley, who own one share each.
Six More Rezoning
Conferences Planned
(Special to the Herald-World)
NEW YORK. June 17.— With re-
zoning conferences already held in
two key cities, six additional ones
are on the boards at this time. These
are scheduled for Milwaukee, Seattle,
Kansas City, Portland, Ore., San
Francisco and Charlotte.
Buckley Urges Fellow
Exhibitors to Observe
Process of Film Making
Back from Movietone City, Albany i
Showman Tells of Modern
Studio Marvels
( Special to the Herald-World)
ALBANY, June 17. — Every exhibitor
ought to go to California and see the time, j
trouble and money spent in the production
of pictures, according to C. H. Buckley, I
head of the theatrical enterprises bearing 1
his name in Albany.
“It was a revelation,” he reports on his (
return from Movietone City, where he was |
a guest of the Fox Film Corporation’s
sales convention. He expressed amaze- -
ment at the enormity of the plant, its elab-
orate equipment, and the smooth blending I
of the endless number of details that go 1
into the making of talking and singing
pictures.
To James R. Grainger, vice president in
charge of distribution, he said:
“It seems too bad that more exhibitors
do not have the opportunity to visit Cal-
ifornia and see the time, trouble and money
spent in producing a picture. They would
appreciate what it means. I surely had no
idea when I used to hear you say: ‘This
picture cost a million and that a million
and a half.’ But, now I can realize where
the money is spent after visiting Movie-
tone City and seeing the tremendous in-
vestment.”
Dureau Made Director
Of Booking for Publix
( Special to the Herald-World)
NEW ORLEANS, June 17.— Gaston J. Du-
reau, Jr., former director of booking for the
Saenger theatre, has been promoted to direc-
tor general of buying and booking for the
Publix theatres from the headquarters with
Paramount theatres in New York. Mr. Du-
reau is well known in New Orleans amuse-
ment circles, with a background of nearly 14
years’ experience, nearly all of which were
spent with the Saenger theatres. As a testi-
monial to his popularity local film exchange
managers gave him a set of golf clubs as a
farewell token before his departure for New
York.
Hot Weather Brings Low
Attendance for Albany
( Special to the Henld-World)
ALBANY, Tune 17. — -Midsummer tempera-
tures played havoc with the theatres in Al-
bany and Troy, N. Y., last week and cut down
attendance figures in practically every in-
stance. The Sharkey-Schmeling fight pictures
were shown in Albany on the night following
the contest and while they attracted consider-
able attention, patronage did not measure up
to expectations due to the hot weather.
Musicians Vote to Continue Advertising
Campaign Directed Against “Canned Music"
(Special to the Herald-World)
BOSTON, June 17. — The American Federation of Musicians, at the close of its
annual meeting, which was held here, voted to continue the advertisements directed
against “ canned music.” Next year’s convention will be held in Chattanooga, Tenn.
■ June 21,1930 EXHIBITORS HERALD-WORLD 49
Moving Fox Sunset Plant to Movietone City Will Mean:
Huge economies effected by eliminating double overhead. Movietone City will be $25,000,000 plant,
largest in tvorld. Sunset site will be made business center, with deluxe theatre. Thirty-six new buildings
will be erected at Movietone City. Every department affected except printing and color laboratories.
Sheehan Moving Sunset Plant
To Movietone City by January 1
25 Million Production Center
Will Be Largest in the World
Shift Started by Sheehan Will Eliminate Double Over-
head and Will Effect Closer Coordination
By DOUGLAS HODGES
LOS ANGELES, June 17. — Winfield Sheehan is moving the entire Sun-
set and Western Avenue plant of Fox Film Corporation to Movietone City.
It is a gigantic enterprise in the fact that Sheehan plans to complete the
change before January 1, 1931.
Combining the two huge plants to avoid two overheads and obtain finer
coordination will affect every department except the printing and color labora-
tories which for a time will remain on Western Avenue.
High Honors Bestowed
On Jack L. Warner by
University and State
Warner Brothers Official Distin-
guished by U. S. C. and Com-
missioned Kentucky Colonel
(Special to the Herald-World)
HOLLYWOOD, June 17. — Two notable
honors have just come to Jack L. Warner,
vice president in charge of production of
Warner Brothers. He
has been given em-
blems of distinction
by the LTniversity of
California and has
been commissioned a
colonel on the staff
of Governor Samp-
son of Kentucky
In connection with
the Trojan shrine
ceremonies, a scroll
and a replica of the
shrine were presented
to the Warner Broth-
ers official, who, how-
ever, could not be Jack L VarMr
present because of
affairs holding him in New York. In his
place, the emblems were accepted by his young
son, Jack, Tr., while the speech of acceptance
was given by George Arliss, stage and screen
star. Arliss read a letter in which Warner
said :
“I think there can be no doubt about the
educational possibilities to be derived from
the talking picture. To tell stories by means
of pictures is, I suppose, the most primitive
stage of education, whereas the literature of
any country is its crowning glory. And just
as soon as you get talking pictures you auto-
matically get literature.”
Edgar Allan Woolf Made
Director of Dialog for
First N ational Pictures
(Special to the Herald-World)
NEW' YORK, June 17. — Edgar Allan
Woolf, playwright and journalist, has been
made dialog director for First National, and
is on his way to California to take up his
new duties. He will work under C. Graham
Baker and Hal B. Wallis.
F-C Managers May
Convene at Niagara
( Special to the Herald-World)
TORONTO, June 17. — -Although the an-
nual convention of Eastern managers of
Famous Plavers Canadian cornoration was
slated to be held in Montreal this summer, it
is now intimated that the gathering will again
take place at Niagara Falls, Ontario, where
large city attractions will not be an influence
upon the several hundred delegates.
The 16-acre site at Sunset and Western,
fifteen years ago a lemon grove, will be
developed as a modern business center
with a modern hotel, a deluxe theatre to
be operated by West Coast Theatres, and
other buildings. This development will re-
turn a substantial commercial income to
the treasury of Fox Film Corporation. Part
of the space will be leased to Fanchon and
Marco for staging their productions.
Movietone City by January 1 will
represent in land, equipment and
buildings a $25,000,000 plant, being
the largest and most complete talk-
ing picture studio in the world.
Several of the Hollywood studio
buildings will be moved to Movie-
tone City.
All projection and photographic equip-
ment for Movietone City will be supplied
by General Theatres Equipment, and all
sound units by Western Electric. A Studio
Planning Committee headed by Sol M.
Wurtzel, with George L. Bagnall, is con-
sulting with the architects and builders for
the development of Movietone City. Other
members of the committee include Will
Rogers, John Ford, Tom Barry, Edward
Butcher, William Darling, Jack Gardner,
Max Golden, E. H. Hansen, Ralph Ham-
meras, Asa W. Hudson, Ben Jacksen,
Michael Lashing, Walter Quinlan, William
Steincamp, John Stone, Victor Shapiro,
Arthur Taylor, Keith Weeks, Ben Wurt-
zel, Robert Yost, Loie Moran, Sophie
Wachner, Frances Richardson, Joseph
Reilly and Alfred Wright.
Huge Industrial Center
With the unification of the studios at
Movietone City, an industrial center run-
ning from Santa Monica to Pico boule-
vard will house electrical property, scenery,
wardrobe, make-up, maintenance, carpen-
ter, machine, sound and all other depart-
ments.
Tremendous building activity al-
ready is under way. Thirty-six new
buildings will be erected during the
next six months.
The southern half of the studio, which
romantically has been called “the walled
city” because it is completely enclosed by
a tremendous wall fourteen feet high, is
54 acres in area and comprises that portion
in which the tremendous development has
been made and in which all production will
soon center. First development work was
started at Movietone City in 1928. Twenty-
five buildings were put up in record time.
Last year fifteen more buildings were
added. Buildings in use during the last
year include five soundproof stages, all
class “a” buildings, Administration Hall of
Music, Electrical Research Laboratories, a
$25,000 Irish cottage for John McCormack,
a Spanish type bungalow of similar cost
for Will Rogers, stars’ dressing rooms, and
bungalows for composers and lyricists.
Some Statistics
Note the statistics of the materials which
go to make up this miracle city: The fig-
ures include 7,600,000 feet of lumber, 7,300,-
000 feet of reinforcing steel, 416,600 square
feet of paving and sidewalks, 19,800 tons
of cement, 96,000 tons of rock, 72,000 tons
of sand, 153,000 pounds of nails, 60,000 feet
of water pipe, 45,000 feet of water and
sewer mains, 54 miles of electrical conduits
and cables laid underground, 70,000 yards
of carpet, and around the entire plant the
14-foot wall is 6,200 feet long and contains
86,800 feet of concrete.
On January 1 Movietone City will
contain more than 75 permanent
buildings, where all Fox Film Cor-
poration studio activities will be cen-
tered. It then will be the largest and
most complete talking picture studio
in the world, and also will take rank
as one of the greatest permanent in-
dustrial developments in America.
Sheehan has accepted a proposal from
authors and directors to reserve a site for
a studio clubhouse. This building is
planned as a modern recreation building
with fully equipped gymnasium, swimming
pool, Turkish bath, lounge room, club
rooms and hospital, complete in every
respect.
50
EXHIBITORS HERALD-WORLD
w
MOTION PICTURE FINANCE
Leaders Predict Improvement Near
After New Selling Wave
(Special to the Herald-World)
NEW YORK, June 17. — Opinions of market leaders and students of eco-
nomics vary as to the effect of yesterday’s heavy selling which followed
last week’s strenuous activity and sent some securities to new lows for
the year. Some predicted immediate improvement, some said the betterment
will come within a few months, and still others placed it a year hence.
June 21, 1950
Jack Holt Signed for
New Long T erm Contract
With Columbia Pictures
(Special to the Herald-World)
NEW YORK, June 17.— With the comple-
tion of his role in “Hell’s Island,” a Columbia
roadshow production, Jack Holt has been
signed by that com-
pany to a new long
term contract, which
calls for his exclusive
IN any case, however, the old axiom of
Wall Street that “anything is better
thaK uncertainty” is believed to be appli-
cable to the present situation, in film stocks
as well as others.
Liquidation from last fall’s tumble is be-
lieved now to have been finally completed.
Yesterday’s sales alone brought these losses:
Eastman Kodak, ; Fox Film A, 1 Gen-
eral Electric, 4% Radio, 3%.
Among the twenty most active stocks of
the past week, the following films and as-
sociated stocks showed these changes:
Radio Corporation of America, off 3^1
General Electric, 4J4; Radio-Keith-Or-
pheum, 4%; Warner Brothers Pictures A,
9 Columbia Graphophone, \XA\ Inter-
national Telephone and Telegraph, 10J4;
Westinghouse Electric, 14 Y\.
Warner Bros . End Sales
Campaign with New High
Play date Total of 63,507
(Special to the Herald-World)
NEW YORK, June 17. — Final figures
show that the Sam E. Morris month drive
for May, just concluded by Warner Broth-
ers, has achieved a playdate total of 63,507.
This is the largest number of pledges ever
received by Warner Brothers for one
month. The drive is held annually in honor
of Morris, general manager of distribution.
Nat Beier, supervisor of the Albany
branch comes through this year as win-
ner of the playdate trophy, while Charles
Gilmour, manager of the Denver office, has
been awarded the Sam E. Morris trophy
for the greatest amount of business
negotiated.
The New York team won the Ezell
trophy, credit for the results in this divi-
sion going to George Balsdon, New York
manager, according to Warner Brothers.
The Max Milder trophy, hotly contested
by both Minneapolis and Cincinnati, went
to the former branch, which won by only
five ten-thousandths of a point.
B. F. Lyon, the Canadian manager, kept
the standing of his office consistently high,
both in the amount of business put through
and the number of playdates signed. The
Allan trophy, awarded to the Canadian
branch for the best business record, goes
to Charles Osborn of Montreal.
N eed Organization to
Reduce Price of Stage
Tickets , Says Editorial
The “next organization needed,” says an
editorial in the H erald-Examiner , in regard
to tickets to legitimate plays, “is one to reduce,
not ticket speculation, but the price of tickets
at the box office.
“A New York City organization has been
formed of theatrical managers and brokers
to curb ‘ticket speculation,” the director of
which is to receive $25,000 yearly.
“If it takes an organization of that exten-
siveness, and an executive of that ability to
handle the situation — the writers of letters to
the newspapers urging that something ought
to be done can understand why under ordinary
circumstances nothing is done.”
services.
He will continue to
be cast in diversified
roles, with “Dirigible”
and “The Last Pa-
rade” already sched-
uled for next season.
Holt will be costarred
with Ralph Graves in
these two pictures,
which will be directed
by Frank Capra.
Among his other
Columbia productions
are “The Tigress,” “The Warning,” “Court-
Martial,” “The Donovan Affair,” “Father and
Son” and “Vengeance.” He has also appeared
in “Flight” and “Submarine.”
Petition for Daylight
Saving in California
Is Signed by 135,000
(Special to the Herald-World)
SAN FRANCISCO, June 17. — A petition
signed by 135,000 voters has been filed with
the Secretary of State, urging that a daylight
savings measure be placed on the November
ballot. Canvassers gathered the names in San
Francisco and Los Angeles and the required
list was secured in less than a week, it was
reported.
The Allied Amusement Industries of North-
ern California has already taken steps to
oppose the plan and a strenuous campaign is
planned.
Petition for Repeal Presented
(Special to the Herald-World)
HUNTINGTON, IND., June 17.— The city
council at its last meeting, referred to its ordi-
nance commission a petition asking the repeal
of the daylight saving time ordinance passed
at a meeting last May. Backers of the petition
packed the council chamber and voiced their
disapproval of the fast time vociferously.
George Houston, Baritone,
Signs MGM for Long T erm
(Special to the Herald-World)
NEW YORK, June 17. — -George Houston,
baritone of the American Opera Company, has
been given a long term contract with MGM.
His first screen assignment has not yet be6n
announced.
Jack Holt
SECURITIES PRICE RANGE
W eek Ending June 14
NEW YORK STOCK MARKET
American Seating
Sales
500
High
10%
Low
10
Close
10%
Brunswick-Balke-Collender
5,900
17%
16
16
Consolidated Film
9.600
223/i
19%
21%
Do pfd _
8,100
23%
20%
22%
Eastman Kodak
63,000
234%
213%
218
Fox Film “A”
.... 239,900
49%
42%
45
General Theatres Equipment. „
9,000
36%
34%
36
Keith Albee Orpheum pfd
1,300
117
105
111
Loew’s, Inc
91,900
83%
71
72
Do pfd ww „
800
109
103
103
Do pfd xw „
1,500
94%
92
94%
Metro-Goldwyn-Mayer pfd -
2,800
26
25
25
Paramount
167,500
66
60
61%
Pathe Exchange
Do “A”
14,300
5
1%
4%
11,600
10%
8%
8%
Radio Corporation
.... 1,156,700
44%
383/4
40%
Do pfd ‘‘A”
400
55%
55%
55%
Do pfd "B”
4,200
79
74
78
Radio Keith Orpheum
593,400
36%
30
32%
Sales
High
Low
Close
Shubert Theatres
2.100
19%
16%
18%
Universal Pic 1st pfd...
300
70
65
70
Warner Brothers
457,000
58%
47%
49%
Do pfd
700
CHICAGO STOCK MARKET
53
46%
60
Balaban & Katz
160
75
70%
74%
Gen. Thea., Inc
5,000
43%
34%
36%
Marks Brothers cvt pf.
130
113/4
10
11%
Morgan Litho
550
NEW YORK CURB
14
13
13%
Columbia Pictures
1,900
39%
35
39%
Film Inep. Mch
100
2%
2%
2%
Fox Theatres
26,300
11%
9%
10%
Loew’s rts
_ 300
45
45
45
Do war
11,800
14%
9%
10%
National Screen
26,000
32%
31%
31%
Sentry Safety -
2,100
4%
3%
4%
Technicolor
16.800
51%
41%
48
Trana-Lux
3,100
10%
9%
9%
June 21, 1930
EXHIBITORS HERALD-WORLD
51
w
Sir PICTORIAL SECTION
Gentlemen prefer — but why bother about
that, for who could make a preference in
a case like this. We call it a lovely duet,
two beautiful “notes.” Mary Astor, Ann
Harding in Pathe’s “Holiday.”
An aviator-director. Clarence Brown, who
flew his own plane from Los Angeles to
New York, bringing with him a print of
M G M’s second Greta Garbo talking pic-
ture, “Romance,” which he directed.
The mountain which plays the part of the
villain in the astounding picture of moun-
tain climbing in the Alps, which Univer-
sal is distributing. This is Palu, prominent
in the “White Hell of Pitz Palu.”
So George Arthur sees there are other fields to conquer, and he
sits himself down, and composes a song, words and all, which he
sings with a great deal of feeling to his audience of two (three make
a crowd) composed of Dahphne Pollard and Karl Dane. They will
be seen, in the Darmour-Radio comedy, “Broken Wedding Bells.”
Three of the most distinguished veteran stars of the English-speak-
ing stage gather to discuss old times. How interesting it would
be if we could listen in on their conversation. Otis Skinner, left,
George AltUss and Wilton Lakaye. They dropped into Warner
Brothers studio to visit Arliss, who is working on “Old English.”
EXHIBITORS HERALD-WORLD
June 21, 1930
“Well? What do you all want?” we can imagine Oliver Hardy saying to his three wives —
now, don’t get excited. This was taken in Hollywood and not Salt Lake City, and they
really are his wives, however, only in pictures. Three versions are to be made of this
MGM comedy, “Hay Wire,” and thus we have Linda Loredo, his Spanish wife, in “Radio
Mania,” (Spanish for Hay Wire); Yola D’Avril, his French spouse, in “Pele Mele,” and
Fay Holderness in the plain English version.
Not a new model, by any means, but never-
theless, extremely vivacious in its dotage. But
what old car wouldn’t be peppy, transporting
Hal Roach’s “Younger Set” for a scene from
“Doctors Orders,” MG M-Hal Roach
comedy.
Bad men evidently get a lot of fun out of
life, especially when the wheel comes off a
covered wagon. Here we find Guinn Wil-
liams and Marion Byron, playing around be-
tween scenes in F N’s “The Bad Man.”
We haven’t seen the picture yet, so we can’t imagine what lovely Helen Twelvetrees (with
the pretty curls) is saying to the young couple, but we’ll wager it’s something nice. And
we also should imagine that circus people are rather pleasant folk. Here we have, reading
from the left, Sally Starr, Nick Stuart, Bryant Washburn (lord of the ticket wagon), Helen
Twelvetrees, the star of Pathe’s picture of circus life, “Swing High,” and George Fawcett.
June 21, 1930
EXHIBITORS HERALD-WORLD
53
This dramatic scene is from “The People Versus,” one of several short pictures of prison
subjects being made as a Vitaphone Variety by Warner Brothers.
Tide of Prison Pictures Faces
Backwash from Censorial Flood
“Numbered Men” Runs Into Trouble, with Complete Ban in Ohio
— Yet Warden Lawes Refers to “The Last Mile” as Epic —
Seven Companies Plan Penitentiary Films
By HARRY TUGEND
NEW YORK, June 17. — Although Lewis E. Lawes, warden of Sing Sing
Prison, eulogizes in no uncertain terms the unflinching realism of “The Last
Mile,” the most brutally honest of all prison plays, the producers of motion pic-
tures of prison life may encounter drastic censorious objection in some states.
Both “The Last Mile,” written by John Wexley, and “Criminal Code,” writ-
ten by Martin Flavin, were rated by critics and box office as being among the
year’s best and most successful stage plays. Influenced by such a convincing
public display of interest on the subject recently given glaring nationwide pub-
licity, with the resignation of Chief William F. Russell in Chicago one of the
latest developments, no* less than seven companies include in their current or
future programs, a feature picture of prison life.
This still is from the scene showing the
attempted jailbreak in M G M’s, “The
Big House.”
Theatre Bandits Get
Sentences Ranging
From 10 to 25 Years
(Special to the Herald-World)
INDIANAPOLIS, June 17. — Three bandits,
specializing in theatre and automobile holdups
in the vicinity of Terre Haute, Ind., one con-
victed by a jury and two pleading guilty, were
taken before the judge of circuit court there
and sentenced to prison terms as follows :
Edward Shouse, 25 years ; Clarence Hollings-
worth, 10 years, and William Bohn, 10 years.
Shouse was tried and convicted of holding up
Zella Tuttle, cashier at the Grand theatre in
Terre Haute, last December, and taking ap-
proximately $200. Bohn also was connected
with this robbery, but had pleaded guilty to
another robbery near Forest Park, north of
Terre Haute.
First National to
Keep Studio Open
Through Summer
(Special to the Herald-World)
HOLLYWOOD, June 17. — Contrary to sev-
eral published reports, First National will not
close down during the summer. Warner
Brothers has postponed, for the next few
months at least, its contemplated expansion
of the Burbank plant to make room for the
removal of the Sunset Boulevard Studio, and
its conversion to real estate purposes.
These changes in plans are brought about
by the fact that the First National program,
calling for 35 pictures, demands full-time pro-
duction throughout the summer in order to
meet the release dates set by the sales depart-
ment. Of the 35, First National has only
about 15 completed or in work.
Canada Exhibitors on
Lookout for Impostor
(Special to the Herald-World)
WINNIPEG, June 17. — Exhibitors of West-
ern Canada are on the lookout for a man
who has been posing as the son of P. J.
Nolan, president of the Nolan Theatre Enter-
prises, operating three theatres in Ottawa.
The impostor attempted to sell equipment.
“Numbered Men,” a First National pic-
ture, and “Shadow of the Law,” a Para-
mount production, are the first to be re-
leased. Probably because it portrays no
concerted prison-riot, the latter picture has
passed the censors without difficulty.
“Numbered Men” is having its troubles.
Compared to “The Last Mile,” it is a chil-
dren’s bedtime story. But let us compare
the attitude of the motion picture censors
with that of Warden Lawes, who has seen
one hundred and thirty men pay the penalty
of death imposed by law.
Lawes Calls it Epic
In his preface to the published edition of
Herman Shumlin’s production, written
April 18, 1930, Mr. Lawes said:
“ . . . ‘The Last Mile’ may be a drama
or a tragedy, depending on the viewpoint
of the reader or audience. To me it is an
epic.”
The play is still selling out on Broadway
after more than 150 performances.
But “Numbered Men,” unbelievably
tame, cannot be shown anywhere in
the state of Ohio. At this writing, it
has not yet been cut sufficiently to
please Chicago. It was cut consid-
erably in New York City and slightly
changed in Kansas and Pennsylvania,
Massachusetts has passed it for
week-day performances.
Questioned regarding its attitude, the
Hays office stated that it makes no restric-
tions on prison plays, other than those in-
cluded in its new Code.
Columbia announces “The Criminal
Code,” produced by William Harris, Jr.
There is no attempt to portray any riotous
jailbreak in the stage play. There probably
will be no difficulty with censors unless the
picture version differs from the original.
Metro - Goldwyn - Mayer’s production,
“The Big House,” and Raytone’s “Con-
vict’s Code,” both contain graphic scenes
of general prison uprising which undoubt-
edly will result in the unsheathing of cen-
sors’ shears.
The prison riot in United Artists’ “The
Bad One,” although vividly presented,
takes place on an island in a foreign coun-
try, and for that reason may be accepted
in its entirety.
Five Vitaphone Varieties
Fox’s “Up the River” is a farcical satire
done in the wise-cracking “Cockeyed
World” manner, with no attempt at “stark
realism.” The censors probably will leave
that alone.
Even among the Vitaphone Varieties will
be found five shorts dealing, at least in
part, with life and lifers behind the gray
walls. These are “What a Life,” a satire,
“People Versus,” “The Frame,” “The New
Racket,” and “Strongarm.” Of these, the
first four have been released and have met
with the same censorship as feature pic-
tures. “Strongarm,” not yet released, is
similar in theme to the first act of “The
East Mile.” The action takes place in the
deathhouse of a state prison.
54
EXHIBITORS HERALD-WORLD
June 21, 1950
Derr, Pathe Head, Is Young in Years
But Old in Important Contacts
Two Ancient Pictures , Coupled with Epidemic of Measles, Made His First
Theatre Experience a Sad One — Then He Took Up Steel
(Special to the Herald-World)
NEW YORK, June 17. — Congratulations are pouring into the office of
E. B. Derr following his election last week to the presidency of Pathe,
after the coup by Richard A. Rowland for control of the company had
fallen, as announced in the Herald-World last week. Derr, for some time exec-
utive vice-president in charge of production, is probably one of the youngest
major executives in the industry and yet he has come to his present position
with a business experience that has placed him in close contact with almost all
the leading industries of this country.
OTHERS who have taken up new duties are
C. J. Scollard, elected executive vice-pres-
dent ; Lewis Innerarity, vice-president and
secretary; Arthur B. Poole, treasurer; and
T. S. Delehanty, assistant treasurer and secre-
tary. Joseph P. Kennedy continues as chair-
man of the directors.
With Bethlehem Steel
Derr, the president-elect, was born in
Bethlehem, Pennsylvania, and so it is
hardly surprising that he should have been
one of the executives of the Bethlehem
Steel Corporation. This was not, however,
until he had successfully tried his hand at
the newspaper, hotel and railroad busi-
nesses, respectively. As an auditor for the
Lehigh Valley Railroad his star shone so
brightly (and whoever heard of a scintillat-
ing auditor before) that President Roose-
velt appointed him the first interstate com-
merce accountant.
Always interested in show busi-
ness, Derr in 1914 built and operated
the Broad theatre in Bethlehem. This
house was one of the original thir-
teen booked by Stanley Mastbaum.
Two pictures, “The Battle Cry of
Peace,” and “A Burlesque on Car-
men,” coupled with an epidemic of
measles, put the new theatre man out
of the business, but only temporarily.
He then joined forces with steel and
in due course of time brought about
the merger of 92 companies into the
vast organization which is now Beth-
lehem Steel.
In 1919 he was appointed controller of
Bethlehem’s Four River Ship Yards and it
was here that he first became associated
with Joe Kennedy who was then assistant
general manager. During their association
the shipyards employed 26,000 persons and
expended $750,000,000 in the construction
of submarines, destroyers, emergency fleet
freighters and the battleship Lexington.
Heads Insurance Company
The war over, Derr succeeded Kennedy
as president of United States Mutual
Liability and Insurance Company, the
largest concern of its kind in the New
England states. In 1921 he again was as-
sociated with Kennedy, who had acquired
the New England rights to Robertson-Cole
Pictures. At this time and for almost two
years he was the consultant on manufac-
turing loans for a group of New England
banks.
When Kennedy took over F B O, Derr
became director and treasurer of this com-
pany and it was he who arranged the
merger between Keith and F B O. When
Kennedy turned his attention to First Na-
tional, it was Derr who went to California
as the company’s chief executive. After
reorganizing First National he returned to
F B O as vice-president and at the same
time produced the Fred Thomson pictures
for that organization.
Derr lined up the F B O program for
1928-29, reorganized and became vice-pres-
ident of Pathe. Going to California re-
cently he took charge of Pathe’s produc-
tions there, something which he apparently
intends to keep well in hand for quite a
time to come.
Pictures About Grand
Opera May Supersede
Real Thing , Says Gunn
In a column in the Chicago Herald-Exam-
iner, devoted to the idea of one day having
pictures that supersede grand opera “as is”
and melodies floating out from behind a cur-
tain that will surpass those coming from living
beings on the stage, Glenn Dillard Gunn says:
“Pending the day when the machine shall sur-
pass the human agent and art can be manu-
factured like automobiles after the methods of
quantity production, one must accept with
patience the arguments which advocates of
screened opera advance.
“In honest fact, the people of movieland
who promise to make opera better and pro-
nounce it bad know nothing of its problems.
They now nothing of the complications of a
rythmical ensemble. They know nothing of
the musical address, lyric or instrumental.
They believe that sound is music just as they
believe sound is speech.
Pathe President
E. B. DERR
Merger Unites Two
Brokers Prominent
In the Film Trade
(Special to the Herald-World.)
NEW YORK, June 17. — The brokerage
houses of Stebbins, Leterman & Gates, Inc.,
and Herbert R. Ebenstein Co., Inc., have con-
solidated. All the members of both compa-
nies continue actively with the new corpora-
tion, and the staffs of both offices are to be
united, it is stated. Physical consolidation
will take place August 1.
The new corporation, which will function
under the name of Stebbins, Leterman &
Gates, Inc., will enlarge the offices of the pres-
ent company of the same name, so as to
accommodate the increased staff. The officers
of the new company will include Arthur W.
Stebbins, president ; Herbert R. Ebenstein,
first vice-president ; Elmer Leterman, vice-
president ; Albert N. Gates, secretary and
treasurer, and Arthur A. Ebenstein, assistant
secretary.
The consolidated company, by reason of the
volume of its combined business, controls
large concentrations of business on the East
and West Coasts, and a wide spread of busi-
ness throughout the country and abroad. The
new company will represent interests in the
producing, distributing and exhibiting branches
of the motion picture industry. The company
also represents an extensive clientele of the
larger commercial and industrial companies
in various industries.
Former Editor Is Made
Motion Picture Censor
(Special to the Herald-World)
REGINA, SASK, June 17.— Major A. D.
Gordon, O. B. E., secretary of the Prince
Albert Board of Trade and former editor of
the Prince Albert Herald, has been appointed
moving picture censor for the Saskatchewan
Government. His headquarters are in Winni-
peg, the provincial capital of Manitoba, where
he reviews current releases in conjunction
with the Manitoba board of moving picture
censors.
The new officers of Pathe, besides President Derr, are;
C. /. Scollard Executive vice president
Formerly treasurer of Pathe — Has been identified’ with the Bethleheiji
Shipbuilding Corporation, treasurer of Columbia Advertising Agency —
treasurer of Fenway Trust Company, and director of Columbia Trust Com-
pany. Succeeded Derr as treasurer of Pathe.
Lewis Innerarity Vice president and secretary
For many years was secretary and attorney for Pathe.
Arthur B. Poole Treasurer
Has been controller of Pathe. Associated with Joseph P. Kennedy in vari-
ous enterprises including F B O and Keith-Albee-Orpheum.
T. S. Delehanty Assistant treasurer and secretary
Vice president and general manager of Pathe International Corp.
Joseph P. Kennedy continues as chairman of board.
June 21, 1930
EXHIBITORS HERALD-WORLD
55
Survey Shows Sound No Help
In European Theatre Problem
Showmen’s Views on Talkers Revealed — More Closings Expected as
Exhibitors Meet in Brussels to Air Problems — Meanwhile
American and German Leaders Tackle Patent Situation
[By Special Correspondent to the Herald-World]
BERLIN, June 10.— [By Mail.] — The crisis in the Berlin exhibiting- trade
continues. Fifty-three theatres are dark and more are expected to close. The
Berlin Exhibitors’ Association is again appealing to the authorities for a reduc-
tion of the entertainment tax.
German exhibitors place some hopes, however, on the Brussels conference,
which opens this week. The German Exhibitors’ Association has been asking
its members to appear in good strength in Brussels to give the German resolu-
tions an efficient backing. They will urge a move for legal prohibition of “blind
booking” in every country represented at the conference. They will further
demand a uniform top limit for sound rentals in every country and seek inter-
changeability by law.
“Pitz Palu” Voted Second
Best Film Shown in Germany
(Special to the Herald-World)
BERLIN, June 7 .—By Mail.— The
second most popular him shown in
Germany the past year was “The
White Hell of Pitz Palu,’’ according
to the annual survey of the “Film
Kurier,” German trade paper. This
picture was bought for American dis-
tribution by Universal. The picture
voted the most popular was the Ufa
production, “The Woman in the
Moon,” which received 280 votes.
The runner-up, however, received
nearly as much, its total being 243
votes. Moreover, the critics liked
“Pitz Palu” the better of the two.
Consideration of both films was on a
silent basis.
The most popular talking picture,
according to this survey, was the Ger-
man version of the British Inter-
national picture, “Atlantic,” which re-
ceived 92 votes. Warner Brothers’
“The Singing Fool” was sixth, with
42 votes.
A total of 1,138 theatres voted.
Added Sales Forces
In Sono Art’s Plans
For Coming Season
(Special to the Herald-World)
NEW YORK, June 17. — Sono Art-World
Wide’s near future activities will include ex-
tension of man power in the exchanges and
in the field force, declared George W. Weeks,
executive vice-president, before departing for
Hollywood to organize studio forces for
1930-31.
“Plans which I have afoot, but which at the
moment are too immature to justify detailing,
give me the confident assurance that our pic-
tures will make a very definite impress on
the theatres of this country,” he said. “The
fact of the matter is, we have a very meas-
urable start on next season’s schedule. ‘Reno,’
which marks the return of Ruth Roland to
the screen, is already completed. ‘What a
Man !’ starring Reginald Denny, is on its way
to first-runs throughout the country.
“Upon my arrival on the coast I shall be
in a better position to say just how many pic-
tures the line-up will comprise, the exact na-
ture of the stories, the stars, etc. Following
this, our regular trade announcement will he
forthcoming and that will have all the specific
data.”
Weeks recently returned from Europe,
where he effected distributing arrangements
for the company’s product in England, France,
Germany and Spain.
Says Advertising
Is Responsible for
Our Foreign Trade
(Special to the Herald-World)
LONDON, June 17. — In a talk before the
delegates to the imperial press conference,
Lord Riddell, chairman of the British News-
paper Proprietor’s association, said that, in
his opinion, the increase in the foreign trade
of America was largely due to advertising.
He urged more advertising by British mer-
chants.
New Ohio Theatre Incorporated
LIMA, OHIO — Papers have been filed chartering
the Quilna theatre company with a capital of $7,500
to operate a motion picture theatre. H. W. Powell
and Floyd C. Focht are the incorporators.
For the benefit of the European exhib-
itors assembled in Brussels, the Film Kurier
has collected information from all the
European exhibitors’ organizations about
the present position of the European mar-
ket. All the ten countries reported that
the rentals have greatly increased. Ger-
many calls them unbearable, Belgium re-
ports that the rent for talkers is four times
higher. All countries, however, agreed that
the talkers have come to stay. Holland
adds bluntly, “because we have got nothing
else.”
Opinions on Talkers Vary
The question, “Do talkers increase pat-
ronage?” is answered by Denmark with a
straight “No!” Most countries, including
England, report an increased attendance
only at the beginning. Holland believes
the talkers may attract a new class of
patrons and turn away the old ones.
No country seems to care for talker in
foreign languages. Sweden declares no
foreign languages can. substitute Swedish.
Czecho-Slovakia allows French in big
towns, Denmark will allow German and
English, and Finland will accept German
and Swedish. All countries object to dia-
lect pictures, Dutch audiences sometimes
leaving the house protesting when dialect
sequences are projected, the report states.
The number of wired houses is still very
small in most countries, according to the
survey. In Great Britain is the greatest
number of sound theatres, having 1,600
among 4,000 halls. In Germany, with 5,500
halls, of which only 2,200 play daily, about
600 are wired. Belgium, with 800 picture
theatres, has only 38 wired halls. In Den-
mark, of 323 theatres, only 42 have sound.
In Finland there are 200 theatres, with only
25 installations. Of 289 Dutch picture the-
atres, 87 are wired. In Sweden there are
1,100 halls, of which 350 play daily, and of
these 70 are equipped.
J. E. Otterson, president of Electrical
Research Products, Inc., is expected in
Europe June 13, to attend a new confer-
ence of patent holders, which may be held
at Geneva. David Sarnoff, president of
RCA Photophone, Inc., is expected to be
present also.
Berlin trade circles are not too sanguine
about the result. The Warner Brothers-
Tobis-Kuchenmeister alliance is in a very
strong position and intends to use it to the
best advantage. On the other side is the
powerful Siemens-Halske concern with its
influential American connections. Adolph
Zukor, president of Paramount Publix, who
held credentials from Nicholas M. Schenck
and Will Hays, has been in conference
with the Siemens company without getting
more than general promises. Warner
Brothers have now invited Paramount to
conclude an agreement with the Tobis-
Kuchenmeister group, similar to theirs.
The uncertainty of the situation is re-
vealed by the fact that the Ufa only an-
nounces 18 features for the coming season.
If the patents war is not ended next month,
15 more are to follow.
Famed Artists in Line-Up
Erich Pommer is leaving Ufa. His con-
tract expires at the end of this year and
both parties have agreed not to renew it.
Curtiz Melnitz, head of the Terra Com-
pany and of the newly formed Melnitz
Productions, is on his way to New York
and Hollywood. Before leaving he an-
nounced a very ambitious program of Mel-
nitz-Terra productions with Max Rein-
hardt, Fritz Kortner and other prominent
artists. The Terra company will continue,
however, to release United Artists product
and announces seven United Artists pic-
tures for this season.
Oscar Straus’ Son Visits Him
HOLLYWOOD — Erwin Straus, a composer in his
own right, is here visiting his father, Oscar Straus
who is at M G M’s studios.
Next 5-5-5 Conference May Be Held
At Atlantic City, Beginning June 30
(Special to the Herald-World)
NEW YORK, June 17.— S. R. Kent, as chairman of the committee in charge of
the 5-5-5 conference, has announced that the tentative meeting place for the group
is the Ambassador hotel at Atlantic City, with discussions beginning Monday, Jane
30. It is hoped that all business will have been taken care of by the following
Wednesday.
The distributor and affiliated theatre delegates will be Kent, Felix Feist, Sam
Dembow, E. A. Schiller and Gabriel Hess, with A1 Lichtman as alternate.
M. A. Lightman, Frank Walker, Jack Miller, Jack Harwood and Denny Harris
undoubtedly will be the M P T O A representatives.
56 EXHIBITORS HERALD -WORLD June 21. 1950
Wh en Columbia’s sales forces convened in Hollywood for the western sales convention. In the picture, seated and in the center, are Rube
Jackter with his head turned toward Harry Cohn. President Joe Brand:, Joe Goldberg. Morris Safier. J. H. Gallagher and Hal Hodes, all of
the home office. In the picture also are L. E. Tillman, Western division manager; J. R. Beale, A. A. Bruce, K. L. Burk and B. T. Cales, from
Denver; If . C. Riter. J. IV. Drum, H. M. Lentz and M J. McCarthy from Los Angeles; C. E. Tillman and Clyde W hite from Portland; J. F.
Baker. G. H. Warren , A. W. Barron, H. F. Mathews and Don Conley from Salt Lake City; P. Weinstein, H. J. Henrioulee and O. L. Olsen from
San Francisco, and Neil Walton and W/. H. Bloom from Seattle.
Columbia Sales Leaders Take Home
News of Big Foreign Plans
Production Units for France and Germany Will Be Established in France
and Germany, and England May Get Similar Group
(Special to the Herald-World)
HOLLYWOOD, June 17. — Columbia Pictures will soon establish produc-
tion units for Germany and France, and features in the languages of
those countries will be filmed. There is also a possibility that a similar
unit will be installed in England. That’s the message from President Joe
Brandt that the sales forces of Columbia have taken back to their territories.
UCTAGE successes of Germany and
73 France will be picturized,” said
Brandt, who had returned from Europe
just in time for the several territorial meet-
ings which wound up with the Western
convention here. Brandt declared that the
company will spend more than ten millions
next year, with twenty features and more
than a hundred cartoons to be made.
Three Days of Conferences
The three-day convention wras held at
the Roosevelt hotel. Final production
plans and sales policies for the coming
year, which will represents the company’s
most ambitious efforts, were among- the
highlights discussed. The decision on the
complete elimination of silent pictures from
Fight Film Timed With
Sharkey-Schmeling Bout
(Special to the Herald-World)
NEW YORK, June 17.— “The Big
Fight,’’ James Cruze’s new produc-
tion, a Sono Art-World Wide release,
was given a New York showing just
when the public was “fight conscious”
over the Sharkey-Schmeling en-
counter. The picture was presented
at the New York Athletic Club June
11, the night before the heavyweight
“title” fiasco.
“The Big Fight” was adapted from
the Belasco play which featured Jack
Dempsey. In the Dempsey role is
“Big Boy” Guinn Williams, who has
fought Dempsey in the ring, and
opposite him in the fighting sequence
is Tony Stabeneau, who has battled
Young Stribling, Battling Siki, Harry
Greb, Martin Burke and others.
In an endeavor to avoid all gate
crashers, two ringside tickets were
sent to Tammany Young.
the new schedule was another important
item.
The New York home office delegation
consisted of Joe Brandt, president; Joe
Goldberg, general sales manager; Rube
Jackter, assistant sales manager; Morris
Safier, circuit manager; Hal Hodes, acces-
sories sales manager, and J. H. Gallagher,
director of public relations.
The Sales Forces
Territorial delegates were:
L. E. Tillman
W estern Division Manager
J. R. Beale
From Denver
A. A. Bruce
K. L. Burk
B. T. Cales
W. C. Riter
Los Angeles
J. W. Drum
H. M. Lentz
M. ). McCarthy
C. E. Tillman
Portland
Claude White
J. F. Baker
Salt Lake City
G. H. Warren
A. W. Baron
H. F. Mathews
P. Weinstein
Don Conley
San Francisco
H. J. Henrioulee
Neil Walton
0. L. Olsen
Seattle
W. H. Bloom
Stars to appear in the Hollywood made
films include Jack Holt, Ralph Graves, Bar-
bara Stanwick, Evelyn Brent, Dorothy Re-
vier, Joe Cook, William Collier, Jr., Mar-
garet Livingston, Aileen Pringle, Matt
Moore, Louise Fazenda and many others.
Warners9 Philadelphia
Office in New Building
( Special to the Herald-World)
PHILADELPHIA, June 17. — Warner
Brothers have moved into their new quarters
at 1222 Vine Street. The new exchange also
houses the First National and Vitaphone ex-
changes.
Six Railway Cars to
Have Photophone Shows
Plans to equip six cars of the
North Western line with RCA
Photophone equipment for the giving
of talking picture programs for en-
tertainment of passengers are being
made, A. R. Johnson, district man-
ager of Photophone with headquar-
ters in Chicago, announced. The six
cars will be on the Omaha, Denver
and Minneapolis runs.
A test trip was to be made
Wednesday, June 18, on the Viking,
North Western’s new crack train to
Minneapolis, with newspaper and
trade representatives as guests as far
as Milwaukee. A first trial was made
with the car attached to the Milwau-
kee Express to test whether the
equipment would give maximum serv-
ice while a train is running 75 miles
an hour. Success of this trial brought
the second trial trip for the press.
Among pictures to be shown were
talking subjects from RKO Pro-
ductions and Educational and Pathe
Sound Newsreel. A Pathe news sound
truck was also to be at the Chicago
station Wednesday to chronicle the
departure.
Christie Organizing
New Staff; Watson,
Starr, McCoy Sign
(Special to the Herald-World)
HOLLYWOOD, June 17— A1 and Charles
Christie have signed William Watson, direc-
tor, Jimmie Starr and Harry McCoy, writers,
for the new Educational-Christie schedule at
Metropolitan studios. Watson is credited
with having directed more comedy stars last
year than any other director. More names
will be added to the scenario and directorial
department within two weeks.
Court to Hear Argument
Between House and Union
(Special to the Herald-World)
SAN FRANCISCO, June 17.— The con-
troversy between Nasser brothers, operators
of a chain of neighborhood moving picture
theatres, and the Musicians’ Union over the
employment of orchestras, following the in-
stallation of audien equipment, will be heard
by the State Supreme Court.
June 21, 1930
EXHIBITORS HERALD-WORLD
57
Completed Crescent Deal Gives
Warners 61 Theatres in South
But Spyros Skouras Denies Circuit Contemplates Any Acquisitions
In Maryland — Four Bought at Elmira, N. Y., Two in
Parkersburg, W. Va., Two in Lawrence, Mass.
(Special to the Herald-World)
NEW YORK, June 17. — Warner Brothers is making a strong bid for thea-
tre representation in the South, its newest acquisition in that territory being
the Crescent Amusement company, operating 61 theatres in Tennessee, north-
ern Alabama and Kentucky. Simultaneously, with this announcement, it is
reported that Warners has acquired 32 additional theatres in the Chicago area,
which has been a Publix stronghold.
Also, in its invasion of the South, the company, according to Spyros P.
Skouras, managing director, has purchased two houses in Parkersburg, W.
Va., from Fayette Smoot, and has bought a site there for a new house.
Sees Husband
Killed in Battle
(Special to the Herald-World)
ROME, June 17. — During the
showing of a propaganda him by the
Italian government of the hghting on
the Italian front during the world
war, a woman stood up in the audi-
ence and screamed, “My husband.
My husband,’’ and then fell back
senseless.
In a scene of trench hghting, she
had seen her husband among the
other soldiers, and a moment later,
a shell was seen to fall in the trench.
She had witnessed the death of her
husband in battle.
Night Baseball Crowds
Pile Up Worries to Show
Owners in Indianapolis
(Special to the Herald-World)
INDIANAPOLIS, June 17.— Theatre own-
ers here now have another worry concerning
competition. Night baseball has been tried
here by the Indianapolis American Association
baseball club with phenomenal results and,
judging from interest of club owners in other
cities of the association, which include To-
ledo, Columbus, O. ; Louisville, Kansas City,
Milwaukee, St. Paul and Minneapolis, the
idea is certain to spread to these cities. In
fact, some of the club owners who were here
for the first games, said they would try the
experiment at once.
That it will create competition for the
theatres is certain. Paid admissions for the
first four games at night showed an increased
attendance of about 600 per cent over corre-
sponding games played in the daytime and on
the same week days.
Backstage Projection
May Be Possible by
Use of Booth Prisms
(Special to the Herald-World)
NEW YORK, June 17.— Backstage projec-
tion was given a trial Monday night at the
Assembly theatre by the Trans-Lux Daylight
Screen corporation. Although the projection
equipment used was not suitable for theatre
use, Percy N. Furber, chairman of the board,
believed that proper equipment will be per-
fected shortly. The use of two projectors
would be effected through the installation of
prisms in the back-stage booths.
Arrest Two Youths in
Theatre Robbery Attempt
(Special to the Herald-World)
ST. LOUIS, June 17. — Two young men
were arrested at the Granada theatre, here
the night of June 14 and were held by the
police suspected of having plotted to rob the
theatre’s cashier. The police claim the men
signed confessions admitting the plot.
At Edwardsville, 111., Frank B. Sanders,
former cashier of the Bank of Edwardsville,
has been indicted by the Madison County
grand jury on charges of diverting funds of
the bank to his own use. He is alleged to
have used $143,000 of the bank’s funds to
finance theatrical enterprises in Edwardsville
and Wood River, 111. He has restored most
of the money and made arrangements to take
care of the balance over a period of time.
Sanders who formerly was public administra-
tor of Madison County, has been ordered to
appear in court July 7 to show cause why he
should not be removed, as guardian for
twelve estates.
At Nashville, Tenn., ground has been ac-
quired on which a 12 story office building con-
taining a 3,000 seat theatre will be erected.
Through the deal transferring the Crescent
Amusement company to Warner Brothers,
Anthony Sudekum, president, becomes gen-
eral manager of the chain. Of the 61 houses,
the company obtains leases and fees on 45 of
the properties. The deal comprises the fol-
lowing locations:
The nine houses that compose the Sudekum
chain are located in Nashville. Then there
are 4 in Bowling Green, Kv„ 3 in Huntsville,
Ala., 3 in Hopkinsville, Ky., 3 in Dyersburg,
Tenn., 3 in Decatur, Ala., 3 in Gadsden, Ala.,
2 in Florence, Ala., 2 in Fayetteville, Tenn., 2
in Madisonville, Ky. ; 2 in Columbia, Tenn.;
2 in Cleveland, Tenn.; 2 in Murfysville, Tenn.;
2 in Union City, Tenn. ; 2 in Alabama, Ala.
Other houses are located in Sheffield,
Athens, Kuscundia, Ala. ; Tullahoma, Win-
chester, McLinnville, Pulaki, Shelbyville,
Lewisburg, Clarkesburg, Harriman, Murphys-
boro, Springfield, Morristown and Ridgely,
Tenn.
At the same time Spyros P. Skouras,
managing director of the Warner theatre
circuit, announced in New York that no
purchases in Maryland are contemplated,
neither in Baltimore nor at any other
points in the state. This was in reply to
rumors in the East.
Four houses have been purchased in El-
mira, N. Y. They are the Keeney, seating
2,400, the Strand, with 1,100, Majestic, 1,200,
and the Regent, seating 900. Renovations
involving about $50,000 will be made.
In Washington, D. C., the old Apollo
theatre is to be razed, and a new house
constructed on the spot.
In Lawrence, Mass., the Broadway and
Palace theatres have been added to the
Warner chain. No immediate change in
policy or personnel is to be made.
Warners Seek 17
More in Chicago
Acquisition by Warner Brothers of 17 more
theatres in the Chicago area is expected soon
as a result of negotiations now said to be
drawing toward a successful conclusion with
interests allied with the James Coston Booking
Circuit. Nine former National Playhouse
theatres were acquired a week ago.
All of the Chicago houses involved are
neighborhood theatres of the smaller type.
One, the Shore, is on a semi-deluxe all-pic-
ture policy. The out-of-town theatres in-
volved are the Hoosier in Whiting, Ind.. and
the Indiana Harbor and American in Indiana
Harbor, all three operated by Alex Manta;
and the Orpheum, Parthenon and Deluxe
in Hammond, Ind., operated by the Ivleige
interests.
Exhibitors Look for Lower
Film Rentals in Price War
(Special to the Herald-World )
ST. LOUIS, June 17.— A very interesting
angle of the price reduction made by the Fox
is the complaint of some exhibitors that the
lowering of prices at the Fox with its 5,200
seats will greatly affect their business when
Fox pictures are shown in subsequent runs
and as a result they have expressed the be-
lief they should get some relief in the way
of lower rental charges. They will experi-
ence the same situation with Metro-Goldwyn-
Mayer pictures when the new admission rates
are put into effect at Loew’s State. Should
the Missouri, Ambassador and St. Louis cut
their prices the same argument as to Para-
mount, First National, Warner Brothers and
RKO picture rentals would hold true.
Fire Code Cases Citing
Acoustic Material Called
The first of the fire code cases in Chicago
arising from the installation of acoustical
treatment materials was called for June IS.
It is expected a test case will be made of one
to decide all others.
So far five theatres have received sum-
monses on complaint of fire authorities, asking
that cause be shown why the fire code has not
been complied with. All except the Castle,
small Loop house, are neighborhood theatres.
Universal and RKO File Suits Against
Theatre Operators in Three N. C. Towns
(Special to the Herald-World)
SPARTANBURG, S. C., June 17. — Universal Pictures Corporation and RKO
Productions, Inc., have hied with the clerk of United States District Court at
Raleigh, N. C., suits against theatre operators in Durham, Kinston and New Bern,
N. C., charging infringement of copyright.
The defendants, George W. Logan, of Durham; James Lowery, of Kinston; and
E. F. Lewis, of New Bern, are charged with showing him belonging to the company
“without agreement, license, permission or consent of the plaintiffs.” For each
alleged infringement the plaintiffs ask $350.
58
EXHIBITORS HERALD-WORLD
June 21, 1950
IJu
What Theatres Have
Perfect Sound?
The Committee on Awards, which designates the theatres worthy of re-
ceiving the Exhibitors Herald-World bronzed plaque for excellence of
sound reproduction, this week invites theatre owners, exchange managers
and others connected with the business to call to its attention theatres which
should be considered for this Award.
Theatre owners, who are confident their own houses measure up to the
requirements, are invited to write directly to: Committee on Awards, Ex-
hibitors Herald-World, 407 South Dearborn street, Chicago, 111.
Qag “Ingagi”! It’s Up to Theatres
Themselves, Says M illiken
No A M P P D A Bar — But Press Wants One - — And “Gorilla Man” Wants
$20 — Yet “Monkey Business ” or Not, Film is Authentic at B. O.
TO gag, or not to gag, “Ingagi,” continues to be the question. And accord-
ing to reports from various departments of the industry and from widely
separated sections of the country, it is a question of interest to motion
picture people and laymen alike.
Resulting comment and actions range from the profound to the laughable.
Among the former is the statement that the A M P P D A has not banned the
picture, which is said to include more than one kind of “monkey business” in
its delineation of animal life in Africa. Among consequences amusing is the
appeal of one Milton Phillips to the California labor bureau, asking that W.
Sydney Campbell be made to pay him $20 as wages. Phillips alleged that he
was hired by the producers of “Ingagi”
WHETHER to show the picture or not is
left to the decision of the theatres them-
selves, said Carl E. Milliken, secretary of the
AMPPDA, in Hollywood last week. He
said the Hays organization makes no practice
of “barring” films from the theatres of mem-
ber companies. Milliken’s statement was in
reply to articles in some trade papers that the
AMPPDA had forbidden member theatres
to show “Ingagi.”
Paper Blames Hays
For this policy the Hays organization is
being held blameworthy by at least a portion
of the public, according to expressions in the
press. An editorial in the Portland Oregonian,
for example, condemns Hays personally for
not preventing even production of the picture,
the editorial writer not realizing, apparently,
that Hays’ authority does not extend to activ-
ities of persons outside the AMPPDA and
associated groups.
It’s those “wild women” who have aroused
those who mix their mathematics with morals.
If only 15 per cent is false, does the remaining
85 per cent include those parts in which women
of matronly figure, vaguely yet nudely go berry
picking upon the screen? A statement by
Congo, Ltd., declared these sequences to be
true. But the Portland, Ore., censor board
chose to consider these parts “faked,” and con-
sequently revoked its license to lohn Ham-
to perform as a gorilla.
rick’s Blue Mouse theatre to show the picture,
calling the nudity “revolting.”
Theatres Want It
The film did a record-breaking business in
Portland during a first-run. It also did big
business in Tacoma and Seattle, where it was
shown in Hamrick houses. Therefore the
“Ingagi” office in Portland holds that the pic-
ture is entertaining and that it is not fair,
now that the big houses have reaped a harvest
on it in first-runs, to shut off the subsequent-
run theatres from similar profits.
In Minnesota, according to reports, the
smaller houses will show the oicture in spite
of everything. Those who are doing so now
are making money with it. After it had been
cancelled out of the R K O-Seventh Street in
Minneapolis, after a run of three weeks, it has
been shown at several independent theatres,
including A1 Steffes’ Paradise. Steffes, man-
ager of the Northwest Theatre Owners Asso-
ciation, declared “If anyone thinks the
independents will lay off ‘Ingagi,’ he is crazy.”
The Minneapolis office of Congo states that
nine prints are now being sent out and that
it is being “beseiged with orders.”
Marion Davies to New York
HOLLYWOOD. — Marion Davies has left for a
two-week visit to New York and Washington, D. C.,
following the opening of “Floradora Girl.”
Kennedy’s Trip to Boston Doctor Revives
Report He’s Quitting All Film Activity
(Special to the Herald-lVorld)
NEW YORK, June 17. — Joseph P. Kennedy, it is understood, left New York for
Boston last week to consult his family physician. This would seem to substantiate
the report that he has relinquished active management of Pathe and Gloria Pro-
ductions because of ill health.
$3,479,000 Income
Indicates State’s
Rights Prosperity
As Result Johnston Will Release 28
Pictures for This Field
in 1930-31
NEW YORK, June 17. — A robust condition
is presented by the independent film ex-
changes of the country in figures just re-
leased by W. Ray
Johnston, who dis-
tributes independent
product through those
channels. An aver-
age yearly gross of
$3,478,897 for the
past two years is
given in the Johnston
statistics for the ex-
changes selling his
product, which num-
ber only about half
those in the United
States.
Partly on the basis
of this information
Johnston has decided
to release 28 pictures during the coming year,
these to be divided into several groups, as
follows :
Syndicate Pictures — 16 all-talking melo-
drams with the titles, “Under Texas Skies,”
“The Lonesome Trail,” “West of Cheyenne,”
“Beyond the Law,” “Riders of the North,”
“Song of the Plains,” “Westward Bound,”
“Rose of the Rio Grande,” “Frontier Days,”
“Phantom of the Desert,” “Last of the
Pawnees,” “Red Coats of Canada,” “A Boy of
the Plains,” “The Texas Ranger,” “God’s
Country and the Man” and “The Code of
Honor.” George Durian and Charles A. Post
are supervising directors, while Duke Worne,
J. P. McGowan and J. J. McCarthy are the
directors. Players include Virginia Brown
Faire, Louise Lorraine, Tom Tyler, Buzz
Barton, Bob Custer and A1 St. John. The
first release will be on August 1, with one
to follow every three weeks.
Continental Pictures — Eight productions,
“The Fourth Alarm,” “Air Eagles,” “Defen-
ders of the Law,” “Streets of Shadows,”
“Rose of Chinatown,” “The Hellion’s Last
Cruise,” “Sea Devils” and “The Mystery
Train.” Phil Rosen will direct “The Fourth
Alarm,” with Trem Carr supervising.
Raytone Pictures — Four roadshow specials,
starting with “The Convict’s Code,” now in
production in the East. It will be followed
by “Sins of the Children.”
Short subjects — 18 synchronized cartoons
and 12 two-reel Westerns.
I
Author Prefers to Be
Considered Nuisance;
No Production as Yet
(Special to the Herald-lVorld )
HOLLYWOOD, June 17. — A representative
of a studio recently approached a noted for-
eign author, advising him that the studio
owned film rights to a former success written
by him, and that the film would be remade
this season. He stated to the author that
the former assignment covered dialog rights,
but that his principal was willing to pay him
a thousand dollars as an evidence of good
will. Ensued the following colloquy:
Author: But why pay me anything if you own
dialog rights?
Rep: Just so everyone will be satisfied.
Author: Oht A sort of "nuisance value’’ payment,
eh ?
Rep: That’s it, exactly!
Author: Keep your money. I’d rather be a
nuisance!
(To date, the studio has not announced pro-
duction of the story.)
June 21, 1930
EXHIBITORS HtRALD-WORLD
59
British Industry Faces Many Huge Problems
Press and Trade Favor Powerful Governing Body to Control Industry Under a Competent Leader
THE British film industry during 1929
suffered from several industrial reverses,
and it is confronted at the threshold of
1930 by many momentous problems.
Prior to 1927, owing to the inroads of
foreign films, tbe film industry of Great
Britain reached a crisis which was met by
Parliamentary intervention in the form of
the quota act. Under the stimulus of this
act the beginning of 1929 found confidence
in the future of the film industry restored,
and it was claimed that a market for Brit-
ish films was assured.
Wasn’t Prepared for Sound
As a result of this protective measure,
numerous British film companies were or-
ganized and public subscriptions to their
flotations reached huge totals (figures
placed by some at £35,000,000 and £40,-
000,000). Many new studios were erected,
and numerous silent films were produced.
So great were the activities in the indus-
try, however, that it was generally predicted
that large quantities of silent films beyond
the requirements of the quota act would
result. At that time several thousands of
cinemas throughout Great Britain were do-
ing good business.
In the meantime the British industry did
not realize the rapidity of the progress be-
ing made by the sound film and was not
fully prepared for its invasion of the Brit-
ish market. As anticipated, 1929 closed
with a large surplus stock of silent films
and a demand for sound pictures which
the British industry was not prepared to
supply.
Competent Leader Wanted
A large number of companies whose ac-
tivities were devoted to the production of
silent films were not financially able to
change over to sound production and were
forced into liquidation. Several thousand
cinemas in Great Britain which find their
receipts diminishing because of the demand
for sound pictures are confronted with the
necessity of installing sound equipment.
In face of this, the news of the rapid de-
velopment of the wide screen and color has
been sufficient to disrupt plans for the
future, as it is argued that difficulties of
financial installations for sound in the
cinemas fitted out for silent films are con-
siderable, and the thought that the coming
of the wide screen will necessitate remodel-
ing cinemas and the installation of entirely
new projection apparatus is so disquieting
that the consensus of the cinema press and
industry is that concerted action is neces-
sary to bring about a postponement of the
introduction of the wide screen until such
time as the industry has recovered from its
disruption resulting from the invasion of
sound, and that a powerful governing body
to control, advise, and direct the industry
under the direction of a competent leader
should be organized in the meantime.
Theatres
It is estimated that 171 theatres were con-
structed in England during 1929. An aver-
age of about 1,200 new seats was installed
in the new theatres erected during the year,
making a total added seating capacity of
approximately 200,000. This compares with
approximately 70 new theatres in 1928 with
an added seating capacity of about 90,000.
It has been roughly estimated that about
250 theatres were reconstructed during the
year in Great Britain. In considering this
question, however, it has been found diffi-
cult to determine the meaning or limit of
the term “reconstruction.” Reconstruction
is so general and varied and between such
wide limits that no accurate idea can be
given of the actual number of theatres in
which the changes can be dignified as re-
First to begin publication of the
compilation, “ The European Film
Industry in 1929,” a series of re-
ports of foreign trade compiled by
the United States Department of
Commerce, Exhibitors Herald-
World herewith presents the re-
port by Martin H. Kennedy,
American trade commissioner at
London. This is the third installa-
tion of the work, the general in-
troductory survey of the European
situation having been traced in the
two previous issues. The next
subject to be covered will be the
status in France.
construction. There are, furthermore, no
records now available by which it can be
determined how many new seats were
added by reconstruction.
During the past year about 980 cinemas
were supplied with sound equipment. Of
this number 693 have American equipment,
177 British Talking Pictures, 21 Edibell, 20
Electrocord, 18 Melotone. 14 Filmophone,
13 Syntok, 4 each New Era and Celebri-
tone, 3 each Klangfilm (German) and
Classitone, 2 each Naturetone and Syncro,
and 1 each Brooks, Clarion, Coronel, Ma-
jestone, Marshalls, and Own Make.
Production of Films
Approximately 40 feature films were
actually started during the year. Silent
versions were made of all these and, in
addition, about 35 of them were eventually
synchronized in one manner or another.
This compares with a 1928 production of
95 films.
The best opinion seems to indicate that
the cost of the average silent film ranges
between £5,000 and £12,000. This is some-
what below the cost of the sound films, as
it is figured that the average setting for
the silent film, cost of artists, etc., are less
than the cost connected with the sound
film.
In view of the fact that sound films are
produced on a more elaborate scale than
the silent films, the average cost of a sound
film is considered to be from £12,000 to
£20,000. It has been estimated that such
sound pictures as Blackmail, High Treasons,
and Atlantic cost £24,000, £30,000, and
£40,000, respectively.
Statistics collected from English studios
and published in an English film trade
magazine show that when a picture costs
£15,000 the amounts paid are approximately
as follows:
To actors, supers, and staff £3,000
To director 1,500
To his assistants 1,750
To the scenarist 1,000
To the photographers and operators.. 1,000
The 40 films referred to were produced
by the following companies:
The British International Pictures (Ltd.) 21
The Gaumont Co 5
Gainsborough Pictures - 6
New Era Pictures 1
British Instructional Pictures l. 1
British and 'Dominion Films Corporation 4
Welsh Pearson-Elder Films 2
There is little evidence of great progress
being made in short sound subjects. The
British International Pictures is said to be
making 1 a week, while Gaumont is accred-
ited with 2 per week. The former, how-
ever, has plans to make about 12 pictures,
while the latter has plans to make about 8.
Gainsborough and British Sound Films are
contributing to the number of short sound
films at irregular intervals, but no definite
report as to their production is at present
available.
The cinema press is authority for the
statement that at the present time there
is little real competition in the sound short
field being encountered from the Continent,
but that the foreign market has been in-
creased by American short comedies some
300 per cent, and that the volume is in-
creasing rapidly. It is believed that the
possibility of further business is brighter
than it has been, particularly as shorts seem
to lend themselves much more readily than
lengthy productions to the multilingual
plans and to the employment of foreign
talent.
Ten studios thus far have been equipped
for sound-film production. Five of the
studios are equipped with American record-
ing apparatus.
Distribution
According to the Ivinematograph Year
Book, there were actually released in the
United Kingdom during 1929, 663 feature
films, of which 495 were American, 87 Eng-
lish, 60 German, and 16 French. Of the
American films released, 53 were sound
films, of which 36 also had silent versions.
According to these figures, the American
share of the market for 1929 was 74.66 per
cent as against 71.72 per cent in 1928, when
( Continued, on next page, column 1)
Films Released in the United Kingdom in 1929
Month
American
English
German
French
Other
Total
January
35
11
3
4
..
53
February
38
6
8
2
1
55
March
31
7
5
1
44
April.
39
7
6
2
54
May
46
7
4
1
1
59
Tune
29
4
3
1
37
July
43
3
6
1
53
August
'31
5
2
1
=T
43
September
s46
8
5
59
October
448
9
1
2
5T
61
November
°56
10
7
1
74
December
’50
10
10
1
71
Total
s495
87
60
16
- 5
663
’Three of these were silent versions of sound films. 5A film entitled “Shiraz” produced in India by an
2A film entitled “The Romance of Runnibede,” pro- Indian company,
duced in Australia by an Australian company. ’Eleven were silent versions of sound films.
’Seven were silent versions of sound films. ’Nine were silent versions of sound films.
4Six were silent versions of sound films. ’Including 53 sound films.
60
EXHIBITORS HERALD-WORLD
Electric Finger , Eye and Tongue May
Be Next Wrinkle in Talkers
Audible Light, Showing That Rays Have Sounds Just as Have Invisible
Radio Waves, Is Demonstrated to 1,500 Engineers
[By Special Correspondent to the Herald-World]
BOSTON, June 1 7.- — Audible lig'ht, the newest factor in motion pictures, as
i yet in an experimental stage but sufficiently far advanced to guarantee
that it will shortly play an important part in the talking motion pictures,
was given its first demonstration by Bellamy Taylor, consulting engineer of
General Electric, at the All-Technology night of the Massachusetts Institute of
Technology at Hotel Statler. More than 1,500 engineers witnessed the demon-
stration, which was but one of five electrical engineering marvels presented
during the evening.
THE General Electric company is co-
operating with the Massachusetts Insti-
tute of Technology in the development of
this new means of extracting sound from
light rays. It is explained that light rays
have sounds, just as the invisible radio
waves, but that heretofore these sounds
could not be made audible to the human
ear.
With Neon lights of varying intensity,
Taylor would start radios playing in far
corners of the room by merely holding the
Neon lights in a narrow beam of light pro-
jected from the opposite side of the room.
The varying intensity of the lights would
bring in the different stations.
An “electric finger,” held in a ray
of light, would emit different sounds
when touched against different ob-
jects. An “electric eye,” placed any-
where in the room, would seek out
and find the spot where music was
coming from. An “electric tongue,”
when placed in different foods, would
emit different sounds.
Experiments with these new inventions
in electricity are progressing in the re-
search laboratories of both Technology and
the General Electric company with a view
to providing a new means of sound and
music for the motion pictures which may
be operated from the film or the light
beams thrown from the projector upon the
screen.
How far these experiments have ad-
vanced none of those engaged in the ex-
perimental work would say, but their as-
sertion that they are of great importance
to the motion picture industry leads to the
belief that considerable advance has been
made beyond the point demonstrated to the
All-Technology dinner guests.
Box Office Most Effective
Place for Film Criticism ,
Says Berkeley Newspaper
(Special to the Herald-World)
BERKELEY, CAL., June 17. — An edi-
torial in the Berkeley Gazette on the feasi-
bility of government control in the making
of pictures is somewhat of a pointed reply
to the request from a convention of church
people, asking that government control be
instituted, running it as “a public utility.”
The editorial goes on to say that:
“Private criticism, individual and collec-
tive, can enforce its own standard of mov-
ing picture morals in the one place where
they are bound to be most effective — in the
box office.”
June 21, 1930 1J
Pop Tunes Popular 90
Days, Then Fade; Hence
Need of Selling Speed
Newsstand Records May Be Way to
Meet Modern Fickleness of
the Public
( Special to the Hcrald-Wi rid)
NEW YORK, June 17. — Modern judges
— the public today — have reduced the term
of popularity for the average popular song
that does become popular, to 90 days. Ac-
ceptable though that be in other lines of
endeavor, the pop tune would rather have
a much stiffer sentence, of course. But
the public cannot be damned in everything,
and it seems that show business and allied
fields form one thing in which the public
insists on having its way.
If folks nowadays like a popular song,
they love it — for 90 days. E. C. Mills of
the National Broadcasting Company, who
ought to know, is authority for the figure.
He points to “Ramona,” a great hit. It
died in 90 days, he says. But “Marcheta,”
which was a hit several years before
“Ramona” arrived, was at its peak sales a
year after publication. Mills cites other
examples, all giving the modern pop tune
a life span of 90 days.
It is this situation which has given rise to
such new methods of distribution as selling
phonograph records on the newsstands,
like this week’s Veracious Narrations and
tomorrow’s newspaper, as preposed by the
Durium Products Corporation.
The invention that has made this method
possible is a new record material, a thin,
durable composition known as durium,
which was discovered by Dr. Hal T. Beans,
professor of chemistry at Columbia Uni-
versity. As soon as a new song shows the
signs of sticking it out signs of popularity,
it will be recorded and immediately put on
sale at newsstands and similar places, ac-
cording to the plan. Each week will have
its new songs.
American Prestige Is Maintained in Great Britain
( Continued from preceding page)
558 out of a total of 778 films distributed
in the United Kingdom were American,
i he British share of the market also rose,
from 12.21 per cent in 1928 to 13.13 per cent
in 1929, while the other foreign participation
declined from 16.07 per cent to 12.21 per
cent.
More Organized
1 he opinion of the local press and writers
on cinema subjects, as expressed by one of
their number, is in substance as follows :
"Owing to the advent of the sound films,
there was more or less of an upheaval in
the British film industry, and, as was the
case in America when talking pictures ar-
rived, chaos ensued; but after the first few
months, when it became evident that the
public was taking to this new form of en-
tertainment, there gradually came about a
more organized state of affairs.
“British film companies suffered by rea-
son of the fact that they were almost un-
prepared and had a number of silent films,
upon which a great deal of money had been
spent, relegated practically to their shelves.
Those exhibitors who were fortunate
enough to get their houses wired immedi-
ately showed an increase in revenues, and
their example was very quickly copied by
others.
“The British public’s reaction to sound
films was exactly the same as that observed
in America. They probably were not ex-
actly tired of the silent film, but interest
was undoubtedly waning.
“The new type of entertainment has acted
as a tonic, and there is not the slightest
shadow of doubt that it is ‘going strong,’
not so much on the novelty value but on
general entertainment value.”
American Prestige Holds
That American prestige held up remark-
ably well is evidenced by the fact that, with
the exception of some half-dozen British
sound pictures, the majority of the pictures
shown were American, and it is generally
conceded that the type of American pictures
shown has added greatly to the prestige
of the American film producer.
Exhibitors are definitely impressed with
the necessity of making sound installation
and believe that sooner or later they must
provide for sound films. This situation
confronts about 3,000 exhibitors whose
theatres are not yet wired, but it is thought
that within a year or so almost all cinemas
will have some sort of sound apparatus.
Plans for production in 1930 are still
somewhat indefinite, but companies like the
British International Pictures, Gainsbor-
ough, Gaumont. British and Dominion Film
Corporation, Welsh Pearson-Elder Films,
New Era, Associated Sound Films, and one
or two small concerns all have a number
of pictures scheduled for production, and
although no accurate estimate can be made,
production plans for 1930 provide for about
75 pictures.
Quota Proposals
The only legislation inimical to the in-
terests of American films in prospect is
that which has been suggested in several
quarters which has to do with a possible
amendment to the film quota act, to pro-
vide for a 25 per cent quota of British films
distributed. It is claimed by those who
are sponsoring the amendment that the
quota act, which was designed to foster and
stimulate British production, in reality has
the opposite effect. It is argued that the
minimum cost of a picture should be £15,-
000, and that this would have the effect of
compelling the superior product, on the
theory that distributing concerns would find
it a profitless task to attempt to carry 25
per cent of inferior films and would insist
upon the higher grade of production. There
is a growing feeling, however, that the
quota act is an artificial protection to the
industry and therefore uneconomic, and that
any amendment to the act will not aid the
industry but accentuate the difficulties it is
now experiencing, and that the chances of
any amendments to the act are remote.
June 21, 1930
EXHIBITORS HERALD-WORLD
61
Carolinians Await MPTO A Reply
To Bid for National Convention
Carolina Hotel Would Open Week Early to Join in Gala Reception
— Tax Laws Are Aired at First Joint Meeting of Two
States’ Exhibitors Headed by Picquet
[By Special Correspondent to the Herald-World]
MYRTLE BEACH, S. C., June 17. — The Theatres Owners of North and
South Caroline are awaiting the reply of the M P T O A directors to the south-
erners’ invitation to hold the National Convention at Pinehurst, N. C., and only
the “okay” is needed to start plans for a rousing reception.
Charles W. Picquet, president of the Carolinas exhibitor association, which
has just concluded its first joint meeting, says the management of the Carolina
hotel will open a week in advance
“Men Only” Signs
At Two Stage Houses
Two theatres in Chicago, the Ma-
jestic and the Adelphi, are carrying
signs that read “Men Only” in con-
junction with the showing of films
entitled “Unguarded Girls” and
“Mysteries of Love.” They are not
motion picture theatres, that is, they
were not originally, and it is only
recently that a picture policy has
been instituted.
On different days the signs were
changed so that they read “Women
Only,” and the performance was ad-
vertised in this manner in the news-
papers. A general admission price
of 50 cents was charged, and the
showings were run continuously from
10 a. m. to midnight.
Drop in Film Rental
Prices in Canada Is
Welcome to Exhibitor
( Special to the Hcnld-Wcrld)
TORONTO, June 17. — The film rental
market in Canada has taken a flop, accord-
ing to general reports in Toronto and
Montreal, two of the leading film exchange
centres of the Dominion. Film prices for
leading talkers, particularly for second and
third runs, have eased off appreciably in
recent weeks while rentals for short sub-
jects and news weeklies have also dropped.
Independent exhibitors assert that the
price of talking features is down one third,
generally speaking. It is intimated that
prices have slumped for the summer but
proprietors of small houses see a ray of
increased hope for the future in the cur-
rent trend.
Pre-release Policy
Policy of Sono-Art
To Set Film Values
( Special to the Herald-World )
NEW YORK, June 17. — Sono Art-World
Wide has adopted a policy of pre-release to
determine the exhibition value and rentals on
its new season’s product. Following the pre-
releases, the pictures will be returned to the
shelf until the scheduled release date. The
experiment is being tried now with “The Big
Fight’’ and “Once a Gentleman.’’
“The Big Fight” is playing the Interstate
Circuit through the South, while “Once a
Gentleman” has played the New Pantages in
Hollywood.
Pinanski Given Dinner
In Honor of Promotion
To Publix N. E. Head
(Special to the Herald-World)
BOSTON, MASS., June 17. — Samuel Pinan-
ski, who has been promoted to the post of
vice president in charge of the Publix-Netoco
New England theatres, was guest of honor
recently at a dinner tendered to him by his
friends in the picture business and those from
other lines of industry. It was held at the
Copley Plaza.
Makes Engagement Announcement
HAMILTON. ONT. — Nathaniel Turberg, secretary
of the Palace theatre, has announced his engagement
to Miss Hulda Rosenthal, of Cincinnati. He is the
son of Harry Turberg, who, in conjunction with
Harry Silver, operated the Palace.
invitation.
Another action of the Carolinas conven-
tion was the adoption of a charter for the
new organization, with H. E. Buchanan, of
Sylva, N. C., chairman, presiding over the
directors’ session. The charter calls for
$20,000 capitalization, with 20,000 shares at
a dollar a share, one to a member theatre.
No share can be transferred or reissued,
but it can be cancelled, and then must re-
main in the association’s treasury, with new
stock to be issued. Thus it is planned that
the organization can function indefinitely
without amendment.
Tax Problems Reviewed
A banquet brought together not only
theatre owners but a number of special
guests as well as visiting exchangemen,
salesmen, sound equipment representatives
and theatre supply men. Willard C. Pat-
terson, of Atlanta, was toastmaster, while
Walter Griffith, of Charlotte, assisted ably
on arrangements and served as master of
ceremonies.
A highlight was the able address by Wil-
lard Dowell, of Raleigh, executive secre-
tary of the North Carolina Merchants
Association. Dowell’s task dealt with tax sit-
uations in several southern states and spe-
cifically analyzed the existing and proposed
taxes in North Carolina, particularly the
general sales tax now being agitated.
Goodwill Work Urged
“Community Cooperation and Goodwill”
was the subject of a talk by Anna Aiken
Patterson, formerly publisher of Weekly
Film Review and until recently a theatre
manager. Mrs. Patterson spoke from the
insider’s outside viewpoint. She urged the-
atre owners to create and maintain con-
tacts with representative community
groups and to see that their theatres have
a definite and constructive part in com-
munity undertakings.
Mrs. Patterson said that the busi-
ness of building goodwill should be
a deliberate, well-planned, intelligent-
ly-directed and consistent undertak-
ing rather than an occasional and
desultory effort. She cited numerous
instances where such a goodwill cam-
paign had brought concrete results in
the form of larger regular patronage
and bigger box-office receipts.
The excellent work of the association’s
service committee was lauded in a resolu-
tion. This committee, composed of J. E.
Simpson, Montgomery Hill and George
Hendrickson, has been instrumental in ad-
justing differences between theatre owners
and exchanges and has given valuable ad-
vice and assistance in many problems of
theatre operation. Its bulletins are issued
at regular intervals through the associa-
tion’s headquarters in Charlotte, where
Mrs. Pauline Griffith is in charge as sec-
retary. The resolution further urges ex-
hibitor members to make more use of the
service committee.
Picquet Commended for Service
Another resolution commended Presi-
dent Picquet for his constructive adminis-
tration and particularly for his successful
efforts to bring about the amalgamation of
the North and South Carolina state ex-
hibitor units. Still another resolution cited
Mrs. Griffith for her excellent work as the
association’s secretary.
Ellis Made Head
Of Radio Pictures
New York Office
(Special to the Herald-World)
NEW YORK, June 17. — Jack Ellis, for-
merly salesman and branch manager of Radio
Pictures New York exchange, has been made
exchange manager of this branch. He has
been with the organization for eight years.
And So a Minister Purchased Gasoline
On Sunday, Another a Cigar: Arrested
(Special to the Herald-World)
TRENTON, N. J., June 17. — New Jersey is beginning to enforce its age old
blue laws in a rather drastic manner. A minister of the gospel bought some gaso-
line on Sunday, another purchased a cigar, and a city commissioner played golf.
Consequently, they were considered as violators, and these bits of evidence, to-
gether with evidence about 4,000 others, were forwarded to the county prosecutor
for presentation to the grand jury.
This large list of violators is a result of the Trenton ministerial union’s drive
against Sunday moving picture shows.
In other parts of the country, Sunday closing and blue law drives are underway,
together with agitation for Sunday shows. In Albany, Ga., a court trial is being
awaited, regarding a theatre that stayed open on Sunday. A vote is to be taken
on Sunday shows in Spartansburg, W. V a., to be or not to be. In Tallahassee,
Fla., there has been considerable agitation for and against theatres opening on the
Sabbath, and in Montreal. Canada, a new civic committee has been organized and
has instituted a drive on Sunday pictures, which has resulted in 33 prosecutions.
62
EXHIBITORS HERALD-WORLD
June 21, 1930
Technicolor Declines Further Orders
For Work Until It Catches Up
Present Contracts Will Require 24-Hour Service of Both Boston and
Hollywood Plants for Months , Says Callaghan
(Special to the Herald-World)
NEW YORK, June 17. — Something new in this era of sound and color
surprises is the case of a company that has so many orders that it is
unable to take on any more contracts for a time. That is exactly what
Technicolor Corporation has just announced. So great is the call for color pic-
tures that the present contracts will require the entire 24-hour capacity of the
large printing laboratories in Boston and Hollywood for many months. These
contracts exist with principal producers on important pictures already shot or
now being photographed.
PRODUCERS who originally planned
T 100 prints for each negative have been
obliged to double, and in some cases, triple
their orders,” said Andrew J. Callaghan,
business manager of Technicolor’s Califor-
nia division. “This has thrown a severe
burden upon Technicolor, which, single
handed, has been called upon to supply the
film industry’s demand for color.”
Number of Films Postponed
Companies planning a number of elabo-
rate all-technicolor films have postponed
these color pictures until later in the sea-
son, he stated.
“This serious congestion in Technicolor’s
release print department has resulted de-
spite the fact that the organization now
has 1,100 technically trained men at work
in its Boston and Hollywood laboratories
to keep pace with a 700 per cent increase
in capacity during the past year,” Calla-
ghan said.
“However, even this phenomenal growth
has proved inadequate to satisfy the de-
mands of producers for color in their lead-
ing productions.
Declines All Orders Temporarily
“Each successive technicolor film is now
showing a steady gain in quality and in
order to continue that improvement, as
well as to afford producers and exhibitors
prompt delivery of release prints, the
Technicolor Corporation is declining all
new orders, temporarily, until it catches up
on schedule.”
Recent all-technicolor productions in-
clude “Whoopee,” the Samuel Goldwyn-
Florenz Zievfeld film starring Eddie Can-
tor; Metro-Goldwyn-Mayer’s “The March
of Time”; Warner Brothers’ “The Life of
the Party”; Paramount’s “Follow Thru”;
-R-K-O’s "Dixiana”; and First National’s
“The Toast of the Legion,” based upon
Victor Herbert’s popular operetta, “Mile.
Modiste.”
from his most recent expedition into India,
bringing with him a baby elephant, a baby
tiger, three leopards and two baby bears. The
animals are to be presented to the New York
Zoo.
Maureen O’Sullivan
To Play Lead in New
Fox Musical Picture
(Special to the Herald-World)
NEW YORK, June 17. — Maureen O’Sulli-
van, who made her debut in pictures in “So
This Is London,” and who later played in
“Song o’ My Heart,” starring John McCor-
mack, has been chosen by De Sylva, Brown
and Henderson to play the lead in “Just
Imagine,” for which picture this music trio
is composing the songs. It will be directed
by Dav.id Butler.
Others to be seen in the cast include John
Garrick, El Brendel, Marjorie White and
Frank Albertson.
Building of Hollywood
Studio for R C A-Victor
Awarded Austin Company
(Special to the Herald-World)
CAMDEN, N. J„ June 17.— The RCA-
Victor company has awarded a contract to the
Austin company, which specializes in studio
construction, to undertake the design and con-
struction of a studio for the recording of
talking pictures in Hollywood.
The project will represent an investment of
about $250,000, and will be two stories.
Woodin Takes Over Duty
As Division Manager of
Fox Theatres in Bronx
Dyott to Present Animals
He Captured to N. Y. Zoo
( Special to the Herald-World)
NEW YORK, June 17. — Commander G. M.
Dyott, whose “Hunting Tigers in India” was
produced and is distributed under the banner
of Talking Picture Epics, is back in America
(Special to the Herald-World)
NEW YORK, June 17. — Harry Woodin,
formerly of the Fox West Coast theatres,
has succeeded Rudolph Kramer as division
manager of the Fox theatres in the Bronx.
He will have supervision of the following
houses : Park Plaza, Crotona, Belmont, Blen-
heim, Kingsbridge, Mosholu, Ogden, Tuxedo,
Valentine, Manhattan, Nemo and Star.
Film Critic Says Star
System is Back — And,
Says He, It’s Too Bad
The Real Sufferer Therefrom, De-
clares Sherwood, Will Be the
Film Business Itself
A "return to the star system” is seen
and deplored by the commentator on mo-
tion picture affairs, Robert E. Sherwood,
who declares that “the old system is back
in force, and worse than ever.” Writing
in the July issue of McCall’s Maqazine,
under the title, “The Star Revival,” he
says:
“One well may argue that this system is
perfectly satisfactory, and that neither I
nor anyone else has the right to protest
against it, as long as the customers con-
tiuue to pay to hear Lawrence Tibbett and
are sufficiently pleased by his baritone
solos. For, excellent as Mr. Tibbett may
be, he is in a fair way to be ruined, as
Theda Bara and Francis X. Bushman and
Thomas Meighan and Norma Talmadge
and countless others have been ruined, by
over-emphasis. It was this same factor
that was ruining the screen itself, when
talking pictures came along to revive the
public’s waning interest and to refill the
emptying theatres. What happened to
silent films is more than likely to happen
to talking ones. The movie moguls have
already glutted the public with the incom-
parable A1 Jolson; and they are in a fair
way to do the same thing with Maurice
Chevalier, Marilyn Miller, George Arliss,
Dennis King, John McCormack, and all
the other new stars.”
“Arizona Kid” Title Out;
Davis Enjoins Fox from
Using Silent Film Name
( Special to the Herald-World)
HOLLYWOOD, June 17.— The Charles
J. Davis Productions were granted an in-
junction this week prohibiting Fox from
using the title, “Arizona Kid,” on a film
released here. It played Loew’s and moved
to the Boulevard where Fox is advertising
it as “not to be confused with the silent
picture of the same name.”
Davis released his picture under the same
title in April, 1929, with Art Acord starred.
Davis plans a talking version of the film.
Fox attorneys stated that it would cost
$100,000 to change the name. The suit
stands pending further action.
Schnitzer and Dowling
Europe Bound: To Study
Distributing Conditions
(Special to the Herald-World)
NEW YORK, June 17. — Joseph I. Schnitzer
and Ambrose Dowling, president and foreign
manager, respectively, are on their way to
Europe, where they are going for the purpose
of establishing closer relations with personal-
ities of the foreign film distributing field.
Speakers in England and
America Heard Over Radio
Thomas A. Edison, speaking from his library
in West Orange, N. J., and Lord Derby and
Guglielmo Marconi, speaking from England,
were heard by both assemblies by means of
an international hookup, which carried their
voices over the entire world. The broadcast
was in connection with the world program of
the Electric Light association.
Owen D. Young and Mathew Sloan spoke
from San Francisco, and from Berlin were
heard Dr. Karl Koettgen and Dr. Oscar von
Miller.
Total Western Electric Installations
Reach 5,964 Mark, With 4,093 in U. 5.
(Special to the Herald-World)
NEW YORK, June 17. — Sound equipment installations continue at an encourag-
ing pace despite the usual early summer decline in general theatre business. This
is an indication that the exhibitors are looking forward to renewed business with
the release of the new season’s product, practically all of which will be in sound.
Western Electric announced today that its installations throughout the world have
reached 5,964 with 4,093 of these in the United States.
June 21, 1930
EXHIBITORS HERALD-WORLD
65
Universal’s Change in Policy for 1930-31
In formulating its production
schedule for the new season. Uni-
versal has abandoned its former
policy of making 50 features. Only
20 will be made and $12,000,000,
the same amount of former budgets,
will be spent upon them.
By CARL LAEMMLE
President, Universal Pictures Corporation
THE revolutionary change in
Universal’s production policy,
by which we are releasing 20
specials for the 1930-31 season, has
back of it one of the most dramatic
stories in the history of motion pic-
tures.
Now it can be told. One picture —
“All Quiet on the Western Front”- —
revolutionized our whole policy.
For a long time we watched the
changing trends in the industry and
made up our minds that the moment
had come for greater specialization in
pictures and concentration on fewer,
bigger and better productions. We
were convinced that the change from
quantity to quality ought to be made.
But were we ready for it?
Without any fanfare of trumpets,
we deliberately decided to test our-
selves, to find out whether we could,
in the midst of a production season
on the old plan, produce pictures of
the magnitude that would be required
by the new.
Against the advice of plenty of peo-
ple, who were well-meaning but did
not understand the deeper motive that
lay back of our actions, we went into
the production of the film that was to
decide whether we were ready for the
revolutionary change.
“All Quiet” Points Way
It is, of course, true that we had
hitherto made big specials, but the
filming of a picture of the magnitude
of “All Quiet,” and the staking of a
million dollars and more on a subject
which many people said was utterly
unsuited to screen purposes, had
never before been undertaken at Uni-
versal City. We not only had a vast
amount of money tied up in the ven-
ture but we were conditioning the
whole future policy of the company
on the success of one picture.
What happened? We found that
our entire studio organization, under
the direction of Carl Laemmle, Jr.,
responded in magnificent fashion.
Right then the “new day” at Univer-
sal was born and we promptly an-
nounced our complete reversal of pol-
icy even before the verdict of the pub-
lic on the picture had begun to come
in. I don’t need to tell you what that
verdict is. “All Quiet on the Western
Front” is the most sensational success
in the history of the industry. It is
not an accident, but an inspiration.
So far as I know, it is the first time
a big company has deliberately tried
out so revolutionary a change in pol-
icy before it was put into execution.
The first time, too, that a revolution
in production policy has been so em-
phatically approved by the court of
public opinion. The result has been
complete recognition by the industry
that Universal was not only ready for
the new plan, but had actually proved
its soundness in advance.
The change comes at a dramatic
and psychological moment in the in-
dustry's history. No longer is it
necessary in order to supply enter-
tainment to the millions, to spread
thin over the whole country. The
census now under way has already
shown the increasing drift of popula-
tion to the urban centers. For the
first time in America the mass of peo-
ple lives in communities that are pre-
ponderantly urban. This means, in
film terms, that the great majority of
picturegoers is found no longer in the
smaller communities but in the larger
towns and cities. It is for the mass
that pictures are, and always have
been made, and it is the larger the-
atres that, more and more, are supply-
ing the demand.
It is clear that such a change calls
for the production of pictures that will
first of all meet the needs of the larger
house, because the larger house is
64
EXHIBITORS HERALD-WORLD
June 21, 1930
CARL LAEMMLE, JR.
Production Chief. Universal
meeting, in its turn, the greatest needs
of the public. And the logical out-
come of the recognition of this fact is
specialization in production — the mak-
ing of bigger, better and fewer pic-
tures.
So far as the smaller house is con-
cerned, there is no reason why it
should not also show the best pic-
tures. The idea that the best is too
good for the small town theatres
never appealed to me, anyway. There-
fore, the making of a few big pictures
- — 20, in our case — means supplying
the needs of all types of picturegoers,
wherever located. So before we
started on our new policy, we had
proved its fundamental soundness,
and are convinced that we are build-
ing for production leadership.
In formulating the plan we gave
careful consideration also to the pro-
duction budget necessary to assure its
success. In former years we expended
about $12,000,000 in the making of 50
features and a large number of short
subjects, as they were called. For the
new season, we shall devote the same
amount of money to the making of 20
specials, plus a limited number of
short productions, which will be on
the strict quality basis, just as the
multiple-reel offerings will be. The
average negative cost of each special
will be in the neighborhood of $400,-
000. You can’t produce quality pic-
tures for less than that, and in some
instances the expenditure will neces-
sarily be much more.
Old Policy Changed
In the selection of material, we have
Cut loose from a previous policy,
which was based on the idea that dif-
ferent types of pictures had to be
made for different types of houses,
and are shooting for the first-run pub-
lic; first, for the reason that I have
already pointed out; and second, be-
cause we are convinced that the entire
country is now “first-run-minded.”
Previews of “All Quiet on the West-
ern Front” in small towns on the
Coast swept audiences off their feet
in exactly the same way that the pic-
ture has knocked New York and other
cities cold. There are no geographical
limitations on great pictures.
In distribution also, Universal will
follow this policy of individualization,
instead of that of group merchandis-
ing. Just as we shall treat every pic-
ture as it comes up for production, as
if it were the only picture to be made
in the studios, so our selling will be
completely individualized.
Selling Individualized
The industry has undergone a
complete change in the last two or
three years, particularly since the ad-
vent of sound. The demand for qual-
ity is not lessened by sound and dia-
log, but greatly heightened. The pro-
duction of a very fine silent picture
was no easy job in the old days, but
the making of more first-rate first-run
pictures is even more difficult. More-
over, it is far more expensive to make
them.
Having individualized production,
it is logical that we should individual-
ize sales. Selling individually on merit
means that you are making each one
of your pictures stand on its own feet,
which is the business-like and proper
way to handle merchandize. Of
course, you can’t undertake such a
policy unless you are confident that
your product will justify it. Universal
knows what it has, knows that its new
season product will be fully deserving
of such a policy.
Individualization and specialization
are the keynotes of our new year — in
production, in selling and all along the
line.
Four Talking Serials
In conformity with this policy, Uni-
versal will release four talking serial
productions for 1930-1931 of the same
calibre and quality as the features.
The first to be released, the first week
in September, is entitled “The Indians
Are Coming. It will feature Col. Tim
McCoy and Allene Ray. The second
is “The Big Circus,” by Courtney-
Ryley Cooper; the third, “Finger
Prints,” adapted from “The Maxwell
Murder Mystery,” by Arthur B.
Reeve; and “Mutiny,” by William
McLeod Raine. The first and the last
will be of 12 episodes each ; the other
two, ten.
“The Indians Are Coming” is al-
ready in work under the direction of
Henry McRae at Universal City. Tim
McCoy and Allene Ray are supported
by a cast including Wilbur Mack, Bob
Reeves, Francis Ford, Bud Osborne,
Edmund Cobb and Charles Royle, and
King, the white collie dog. William
Lord Wright, supervisor of Univer-
sal's serial department, will employ
the very best dialog talent which can
be obtained.
June 21, 1930
EXHIBITORS HERALD-WORLD
65
A Quick Reference Guide to Universal Product
For the 1930-31 Season
Twenty Specials
1. ALL QUIET ON THE WEST-
ERN FRONT. By Erich Maria Re-
marque. With Louis Wolheim, Lewis
Ayres and John Wray. Director,
Lewis Milestone. Adaptation and
dialog by Maxwell Anderson and
George Abbott. Produced by Carl
Laemmle, Jr. General release to ex-
hibitors on September 1. Now in key
city exploitation runs throughout the
country.
2. STRICTLY DISHONORABLE.
The stage hit by Preston Sturges.
LEWIS MILESTONE
Director
JOHN MURRAY ANDERSON
Director
John Boles to be starred. Picture
version will have musical background.
Brock Pemberton, who produced the
stage version, and Antoinette Perry,
his assistant, will aid in picturization.
3. SEQUEL to ALL QUIET ON
THE WESTERN FRONT. By Erich
Maria Remarque. Story of post-war
conditions. To be picturized as a
super-production. Serial publication in
Colliers this Fall.
4-5. TWO JOHN MURRAY AN-
DERSON PRODUCTIONS. By the
creator and director of “King of Jazz.”
Entirely new departure in musical
pictures is planned.
6. OUTSIDE THE LAW. Under-
world melodrama. With Mary Nolan,
Edward G. Robinson and Owen
Moore. Written and directed by Tod
Browning, who created the original,
silent picture of this story. Eddie
Sturgis, John George and Delmar
Watson in the supporting cast. Sce-
nario by Garrett Fort.
7. LITTLE ACCIDENT. The stage
success by Floyd Dell and Thomas
Mitchell. All-star cast headed by
Douglas Fairbanks, Jr., Anita Page,
Sally Blane and ZaSu Pitts and in-
cluding Slim Summerville, Roscoe
Karns, Myrtle Stedman, Joan Marsh,
Albert Gran, Nora Cecil, Bertha
Mann, Gertrude Short, Dot Farley,
and Henry Armetta. Director, Wil-
liam James Craft. Adaptation and
continuity by Gene Towne. Dialog
by Paul Dickey.
8. BOUDOIR DIPLOMAT. Sophis-
ticated play by Rudolph Lothar and
Fritz Gottwald. Director, William
Wyler. Scenario by Lajos Biros.
Dialog by Tom Reed.
9. EAST IS WEST. By Samuel
Shipman and John B. Hymer which
ran three years on Broadway, with
Fay Bainter in the role of Ming Toy.
Lupe Velez will be starred in the
screen version, with Lewis Ayres,
hero ot “All Quiet on the Western
Front.” Technicolor sequences. Adap-
tation and continuity by A. E.
Thomas, the playwright.
10. THE LADY SURRENDERS.
From the best seller, “Sincerity,” by
John Erskine, author of “The Pri-
vate Life of Helen of Troy.” Direc-
tor, John M. Stahl. Adaptation and
continuity by Dorothy Yost.
11. SAINT JOHNSON. By W. R.
Burnett, author of “Little Caesar” and
“Iron Man.” Outdoor epic, with
Lewis Ayres and John Wray, featured
players in “All Quiet on the Western
Front.” Adaptation, dialog and con-
tinuity by Joseph Moncure March.
Simultaneous release with the publi-
cation of the novel by Lincoln Mac-
Veagh next fall.
12. OURANG. Sensational dramatic
story by Fred de Gresac. All-talking
picture to be made in the heart of the
Borneo jungle. Directors, Harry Gar-
son and Julius Bernheim. Dorothy
Janis in the feminine lead. Complete
expedition has been sent from Univer-
sal City to Borneo for production of
this picture. Adaptation and dialog
TOD BROWNING
Director
JOHN S. ROBERTSON
Director
66
EXHIBITORS HERALD-WORLD
i
June 21, 1950
T op to bottom :
WILLIAM WYLER
WILLIAM JAMES CRAFT
JOHN M. STAHL
Directors
by Winnifred Reeve and Isadore
Bernstein.
13. THE LOVE CAVALIER. Op-
eretta. With John Boles and Jeanette
Loti in the featured roles. Story of a
swashbuckling romantic hero and his
lady. Director, John S. Robertson.
14. THE GYPSY LOVE SONG.
Original story by Konrad Bercovici.
Songs and music by the author. Op-
eretta. With John Boles, Jeanette
Loff and Lupe Velez. Dialog by
Wells Root.
15. COHENS AND KELLYS IN
IRELAND. Fifth of the series. Musi-
cal comedy-drama. Technicolor se-
quences.
16. THE OREGON TRAIL. Out-
door special, with all-star cast. Ed-
ward Laemmle, director.
17. RESURRECTION. Tolstoi's
masterpiece. Star, Lupe Velez. To
be produced by Edwin Carewe, who
made the silent version a few years
ago.
18-19-20. [Selection of these three be-
ing left open for the present. Sub-
jects chosen will be of same quality as
those announced.]
Three Extra Specials
CZAR OF BROADWAY. Under-
world story by Gene Towne. Featur-
ing John Wray, Betty Compson and
John Harron. Directed by William
James Craft.
CAPTAIN OF THE GUARD. Hous-
ton Branch’s story, “La Marseillaise.”
Starring Laura La Plante and John
Boles. Directed by John S. Robert-
son.
THE WHITE HELL OF PITZ
PALU. Mountain climbing and thrill
drama made in the Swiss Alps. With
L e n i Riefenstahl, Gustav Diesel,
Ernst Petersen and Udet, the aviator.
Story and direction by Dr. Arnold
Fanck. Produced by H. R. Sokal
Films.
Short Product
1. GEORGE SIDNEY AND CHAR-
LIE MURRAY. Ten twTo-reel com-
edies, with music.
2. LEATHER PUSHERS. H. C.
Witwer’s silent series will be revived
in completely new dialog versions.
There will be ten two-reelers in the
series.
3. OSWALD CARTOONS. Series to
be continued. Twenty-six one-reelers.
4. FANNY THE MULE. Thirteen
one-reelers. Cartoon series.
5. STRANGE AS IT SEEMS. By
the cartoonist, John Hix. Will be
issued in color and sound. Thirteen
one-reelers. The, Hix cartoons are
syndicated to 150 of the leading news-
papers of the United States and
Canada.
Top to bottom:
ERICH MARIA REMARQUE
KONRAD BERCOVICI
PRESTON STURGES
Writers
6. UNIVERSAL NEWSPAPER
NEWSREEL. With which 65 metro-
politan dailies throughout the coun-
try are now allied.
June 21, 1930
EXHIBITORS HERALD-WORLD
67
Players in Universal
Product for 1930-31
Above CHARLES
MURRAY • Mid-
dle row , center
GEORGE SID-
NEY • Middle
row, bottom
MERNA KEN-
NEDY • Right
row, bottom
HELEN WRIGHT
68
EXHIBITORS HERALD-WORLD
June 21, 1930
*
Above KATHRYN
CRAWFORD • Right
row, top JOHN BOLES
• Middle row, top
JOAN MARSH • Below
MARY NOLAN
Players in Universal
Product for 1930-31
Above LUPE
VELEZ • Middle
row, center LEWIS
AYRES • Left
row, bottom JOHN
WRAY • Middle
row, bottom ED-
WARD G. ROB-
INSON.
June 21, 1930
EXHIBITORS HERALD-WORLD
69
W
SERVICE ON PICTURES
This department does not attempt to predict the public's
reactions to pictures. It does, instead, present detailed and
accurate information on product, together with the frank and
honest opinion of the reporter
THE LADY OF SCANDAL
BLUE BLOOD VERSUS RED. Pro-
duced and distributed by Metro-Goldtvyn-
Mayer. Directed by Sidney Franklin.
From the stage play “The High Road,"
by Frederick Lonsdale. Sound footage,
6.858 feet. Released May 24. With Ruth
Chatterton, Basil Rathbone, Ralph Forbes,
Nance O'Neil, Frederick Kerr, Herbert
Bunston, Cyril Chadwick, Effie Ellsler,
Robert Bolder, Moon Carroll, Mackenzie
JVard and Edgar Norton.
-^\.LL the drama, the comedy and the intelli-
gence which made Frederick Lonsdale’s stage
play, “The High Road,” one of Broadway’s out-
standing successes have been left intact in the
screen version. The change in title to “The
Lady of Scandal” is unwarranted and meaning-
less, but that’s unimportant. What is important
is that Hans Kraely, who adapted it for the
screen, and Sidney Franklin, who directed it,
had the courage to leave unchanged a story far
removed from the prosaic and obvious fare
usually meted out to the picture public.
The cast is, in my opinion, even better than
the original. The direction, photography and
sound are as nearly perfect as possible. Yet, try
as I might, I could not enjoy the picture as
much as I did the play. Here, it seems to me,
is supporting evidence to Sergei Eisenstein’s
theory of the relative importance of dialog and
action. I am convinced that he is right in his
contention that dialog is subordinate in the
technique of the motion picture, and that a play
depending on dialog for its interest loses
greatly in its transposition to the screen.
In “The Lady of Scandal,” Frederick Kerr
plays the part of Lord Trench, just as he did in
the stage play. He speaks the same lines, with
even a few additions, in the same capable
manner. Yet they do not click nearly as well.
Nor does the superb acting of a splendid cast
prove as effective as the stage performance.
But with all its inferiority to the original, the
picture is still far above the average and worthy
of unstinted praise.
Elsie Hillary, a musical comedy star, decides
that there is no reason why she should not
marry Lord Crayle’s son, John, who has been
pursuing her for a year. The noble and snob-
bish family, however, are very much opposed to
this plebeian encroachment on their blue-
blooded aristocracy. When John insists that he
will marry her with or without their consent,
they invite her to spend six months as their
guest. While there, she and the Duke of War-
rington fall in love with each other. John,
realizing that she loves another, frees her from
the engagement. Insurmountable obstacles pre-
vent her marrying the Duke, and she returns to
her stage career.
Ruth Chatterton as Elsie Hillary, Ralph
Forbes as John, Basil Rathbone as the Duke,
and every other member of the cast give a most
distinguished performance, which could not
possibly be improved upon.
HERO OF THE WEEK
RALPH FORBES , for his work as John , the
son of Lord Crayle , in M C M's “ The Lady of
Scandal."
NUMBERED MEN
IF / HAD THE WANGS, etc. Produced
and distributed by First NationaJ.
Directed by Mervyn LeRoy. From the
play “Jail Break,” by Dwight Taylor.
Screen version by Al Cohn and Henry
McCarty. Photographed by Polito. Sound
footage. 6.480 feet. Released September
7. W ith Conrad Nagel, Bernice Claire.
Raymond Hackett, Tully Marshall. Ralph
Ince, Maurice Black, William Holden,
Blanche Frederici, Ivan Linoiv, George
Cooper and Frederic Howard.
In “NUMBERED MEN” we are asked to be-
lieve that the recreation room of a state peni-
tentiary offers all the atmosphere and advan-
tages of a Y. M. C. A., with the possible excep-
tion of cross-country racing. Perhaps it does.
And perhaps the non-paying guests of the state
do swing their sledge hammers, when making
little ones out of big ones, in the happy, care-
free manner of a harvest hand showing off for
the farmer’s daughter. Undoubtedly, an honor
man in prison has more to be thankful for than
an honor man in college.
But the prison scenes of two Broadway stage
plays, ’’The Last Mile” and “Criminal Code,”
are too vividly impressed in my memory, as
are the newspaper accounts of the numerous
recent prison riots. And the sullen, hopeless-
ness and the surly hatred of the inmates, as
depicted on the stage and substantiated in life,
makes it difficult to swallow the mamby-pamby
version of “Numbered Men.” Perhaps the cen-
sors have been cutting up too much and have
left the best of the production on the cutting
room floor. Whatever the reason, the picture
lacks the conviction necessary to warrant its
classification as other than just ordinary.
If you are inclined to overlook the facts of
life, the story has sufficient melodrama to sus-
tain interest. It’s all about Buddy, a nice boy
who has been framed and convicted on a coun-
terfeiting charge and is serving his ten-year
sentence. He is concerned only about whether
Mary, his sweetheart, will wait for him. Among
his friends within the prison walls is Bertie, a
more intellectual convict, as’ evidenced by his
perusal of the American Mercury magazine.
Bertie and Buddy are among the honor men,
who are privileged to work on the roads and to
slop at a nearby farmhouse for free doughnuts
and other delicacies offered by the farmer’s
kindly wife. Mary gets a job there to be able
to see Buddy.
A jail break, which occurs while the road
gang is out, sends the warden out after Cal-
laghan, the only convict to escape alive. The
warden arms the honor men to help him in his
search, threatening to revoke their privileges if
the fugitive is not caught. After a series of
exciting events Callaghan is killed. Buddy is
exonerated when Bertie confesses that he him-
self had made the incriminating counterfeit
plates.
The cast gives the best performance possible
with the material furnished. — Harry Tugend,
New York.
* * *
THE RICHEST MAN IN THE
WORLD
Simplicity and kindness versus cruelty
and wealth! Produced and distributed by
M G M. Directed by Sam Wood. Story
by Elliott Nugent and J. C. Nugent. Adap-
tation by Samuel Arnitz. Dialog by Elliott
Nugent and Clara Lipman, Photography
by Henry Sharp. Cast: Louis Mann, Rob-
ert Montgomery, Elliott Nugent, Leila
Hyams. Clara Blandick, Mary Doran,
Francis X. Bushman, Jr., Robert Mc-
Wade. Dell Henderson, Henry Armetta,
Jane Reid. James Donlan. Jeanne Wood
and Lee Kohlman. Footage, 7,716. Re-
lease, June 14.
M ETRO - GOLDWYN - MAYER, in “The
Richest Man in the World,” has produced a
picture that is remarkably true to life with the
exception of the last few feet, a picture that is
emotional from start to finish, richly enacted
by a more than competent cast, and well calcu-
lated to be one of those films which people talk
about and go to see again.
Louis Mann plays Adolf practically to perfec-
tion. The only . person who might, possibly,
have been better suited to the role is Emil
70
EXHIBITORS HERALD-WORLD
June 21, 1930
Jannings. Robert Montgomery, as Nick, is
splendid, and Elliott Nugent, one of the au-
thors of the play, as Johnnie, gives a simple,
truthful characterization. The whole film seems
to be written as a play upon the emotions and,
with the exception of the ending, is unusually
true in its portrayal of human relationships.
That ending, however, which to my mind robs
the rest of the picture of its significance, is just
what an audience wants. It should wallow in it
and come back for more, it being the sort of
thing, as Mae Murray says, that makes life
worth living for ribbon clerks and factory
workers and the people who comprise so large
a percentage of the motion picture going pub-
lic.— Douglas Fox, New York.
* * *
BEAU BANDIT
Robin Hood — Mexican version. Pro-
duced and distributed by Radio Pictures.
Author, Wallace Smith. Director, Lam-
bert Hillyer. Editor, Archie Marshek.
Cameraman, Jack MacKenzie. Cast: Rod
La Roequc, Doris Kenyon, Charles R.
Middleton, Walter Long, Mitchell Lewis,
George Duryea, Jim Donlon, Charles
Brinley, Barney Furey, Bill Patton. Foot-
age, 6,169. Release, March 2.
T
JL F II were not for the great hig spoon with
which Rod La Rocque ladles out his Mexican
accent, it would be much easier to enjoy “Beau
Bandit,” the story of a chivalrous desperado
who goes around the western countryside help-
ing young lovers in distress and getting the
ne’er-do-well citizenry of a small town into all
sorts of tangles.
Beau decides to rob a bank but is forestalled
when he hears a girl singing. Investigation
proves her beautiful, and he finds her sad be-
cause the one she loves is poor and, since he is
old-fashioned about such things, unwilling to
marry her. That same evening the local hanker,
a would-be suitor for her hand, engages Mr. La
Rocque to do a killing, just as a matter of busi-
ness. Beau Bandit rides out to get acquainted
with his victim and finds him to be the girl’s
lover. He relates the banker’s offer and goes
back to that worthy saying that, as a matter of
business, his intended victim has offered him
even more money to kill the banker. The
hanker then offers him $5,000 to end the young
man’s troubles and Beau Bandit agrees.
The banker meanwhile engages the sheriff
and his posse to capture Beau Bandit once and
for all. But instead of ambushing him they are
ambushed by him and the Beau rides off with
the five thousand simoleons and gives them to
the young man, thus, temporarily at least, end-
ing his troubles. The banker, who is also jus-
tice of the peace, is forced to marry the pair
and they go off happily while Mr. La Rocque
successfully evades the sheriff’s posse which is
by now once more hot on his trail. The picture
ends with the Beau, just as poor as when he
started his marauding, chuckling as the sheriff’s
posse disappears around a bend. — Douglas Fox.
New York.
Jjs sic sfi
ONCE A GENTLEMAN
RATHER. A GENTLEMAN’S GEN-
TLEMAN. Produced by James Cruze Pro-
ductions, Inc. Distributed by Sono Art-
World Wide. Directed by James Cruze.
Adapted by W alter Woods from the story
by George F. Worts. Dialogue by Maude
F ulton. Photographed by Jackson Rose.
With Edward Everett Horton, Lois Wil-
son, Francis X. Bushman, Sr., George
Fawcett, Emerson Treacy, Cyril Chad-
wick, Frederick Sullivan, Charles Cole-
man, Evelyn Pierce, Drew Demarest, and
Gertrude Short. Length, 7590 feet. Re-
lease date, June 12th.
T
X HIS laughable Horton farce goes P. G.
Wodehouse one better by introducing a butler
who is not only capable of coping with extra-
ordinary situations as they arise, but can as-
sume without a ripple the role of one of those
he serves when circumstance precipitates him
into it. Circumstance is aided and abetted by
the ability to concoct a “bombshell,” one of
the niftiest drinks ever to invade the Fifth
Avenue Club whose members adopt the butler
as “the greatest ever.” One of them insists on
Horton becoming his house guest on Long
Island, another carrying him for stock to the
tune of fifty grand profit. Both his unearned
increment and his vacation money are swept
away in the sporty process of protecting the
dissolute son of his host, and he exposes him-
self, giving up all thought of the housekeeper,
whom he has won by visions of Rolls-Royces
and Riviera villas when he gets the broker’s
check. The housekeeper, ably portrayed by
Lois Wilson, will have none of this sacrifice,
and proudly accompanies him back to his regu-
lar post.
The situations in this opus are well worked
out, the only jarring note being provided by
the over-acting of Bushman as the host, and
the dialog is quite clever. Emerson Treasy
gives a very clever performance. The balance
of the cast is adequate, and, all in all, this is
a sure-fire audience pleaser. — Hunter Lovelace,
Hollywood.
* * *
“ANYBODY’S WAR”
MY SIDES ACHED! Moran and Mack
in a feature length comedy produced and
distributed by Paramount. Neil Hamil-
ton and Joan Peers in supporting cast.
Directed by Richard Wallace. Original
story bv Charles Mack.
T
X HE fact that I had never heard Moran and
Mack on the radio, never heard them on a
record, and never had any contact with them,
may have been cause for me to feel little en-
thusiasm in “Anybody’s War” before the pre-
view showing this week. I am now standing
on my toes shouting the merits of this team in
my own high, squeaky and quivering, although
penetrating voice.
It's a great comedy in addition to being a
love story. Mack’s story has a definite and
well laid plot in which two “black crowds” en-
dure entanglements enough for one complete
plot. His story also has a juvenile and an
ingenue who are also confronted with a definite
menace. How he managed to work both stories
into one without jeopardizing either and with-
out loss of interest to either side of the story
is one of the puzzles that scenario writers here
are toying with.
The “crows” experience exerything in a
war that makes war worse than Sherman said
it is. Mack’s dog, “Deep Stuff,” is one of the
important characters in the story. He plays
the part of the canine hero of the war in
great shape.
Richard Wallace’s handling of the cast dia-
log and story is an intelligent piece of work-
manship. Wallace is a director of exceptional
sense of humor and drama. — Douglas Hodges,
Hollywood.
* * *
BROKEN WEDDING BELLS
DANE- ARTHUR! Produced by Larry
Darmour. Distributed by R KO. Story
and direction by Lewis Foster. Dialog
by Johnny Grey. Gags by Billy West.
Musical supervision under Lee Zahler.
With Karl Dane, George Arthur, Daphne
Pollard. Irving Bacon, Harry Bowen and
Fern Emmett. Photographed by Len
Powers. 1,800 feet.
N UMBER two of the funny Dane-Arthur
two-reel series being produced by Larry Dar-
mour for R K O. It’s okay for lots of laughs.
Story and dialog were written for the team by
Johnny Grey. Billy West acted as gag-master.
The Dane’s dialog is reduced to a minimum and
is rather noticeable. The combination lias a
good supporting cast with Irving Bacon, the
landlord, doing most of the work.
The film might have been titled “Installing
a Radio.” Originality marks Lew Foster’s di-
rection and the closing sequence is a panic
where Bacon uses a fireman’s ax on the large
console. Lee Zahler’s music adds much to the
merriment. — Douglas Hodges, Hollywood.
THE SOCIAL LION
Delightful pugilism, piffle and polo!
Produced and distributed by Paramount.
F rom the story by Octavus Roy Cohen.
Directed by Edward Sutherland. Adapted
by Joseph Mankiewicz. Photography by
Allen Seigler. Cast: Jack Oakie, Mary
Brian, Skeets Gallagher, Olive Borden,
Charles Sellon, Cyril Ring, E:. H. Calvert,
James Gibson, Henry Roquemore, Wil-
liam Bechtel, Richard Cummings, Jack
Byron. Footage, 5,403. Release, June 7.
j" ACK OAKIE, stepping high and wide, walks
away with this picture at the New York Para-
mount. The story is one of Octavus Roy
Cohen’s yarns concerning a dumb middleweight
prize fighter who gets knocked out when his
opponent tells him his shoe lace is untied. He
looks to see and gets it on the chin. The boy,
who takes the prize for conceit, goes back home
to work in his father’s garage. The little girl
next door, Mary Brian, who has been goofy
about him since their childhood, works as a
telephone operator at a fashionable country
club near by.
Members of the club, bent on chaffing the
hoy, stop by at the garage and take him along
to see some polo. Oakie is not impressed. The
teams, he admits, have talent, but that is all.
They laughingly offer to let him have a shot
at it, and for one chukker he does. He’s so
darn good fit appears he learned in the Army)
that the president of the club offers to make
him a member so that he can play on the team.
Oakie then proceeds to fall for one of the club
lassies who, the night before the big game, takes
him for a tremendous ride. Oakie walks out on
everybody but, his courage being appealed to,
turns up for the match and wins it for his side.
He fixes things up with Mary Brian and soon
you see him in the ring again, this time wearing
zipper shoes.
Oakie makes a continual ass out of himself
and is thoroughly amusing. He enters into the
spirit of the thing so grandly that you cannot
help enjoying it. The polo is amusing, but
shots showing our hero actually hitting the ball
are faked, although there is a lot of middle
class polo actually photographed. Skeets Gal-
lagher, as Oakie’s manager, is not at all bad.
The gags are good, situations amusing and the
whole picture is calculated to provide a laugh-
able hour or so. — Douglas Fox, New York.
* * *
BORN RECKLESS
Produced and distributed by Fox.
From the novel, “ Louis Beretti,” by Don-
ald Henderson Clarke. Photolay by Dud-
ley Nichols. Directed by John Ford.
Cast: Edmund Lowe, Katherine Dale
Owen, Lee Tracy, Marguerite Churchill,
W'arren Hymer, William Harrigan, Frank
Albertson, Eddie Gribbon, Paul Page,
Ben Bard, Paul Dorcasi, Joe Brown, Roy
Stewart, Ferike Boros and Pat Somerset.
Footage, 7,123. Release, May 11.
Horn RECKLESS” is a good competent
entertaining picture of the gangster of fiction,
the fiction of Donald Henderson Clarke from
whose book, “Louis Beretti,” the film was
taken. It was made into a photoplay by Dudley
Nichols. In the old days Nichols and Clarke
worked on the World.
The dialog of “Born Reckless” is good and
well delivered by a nicely chosen cast working
smoothly under able direction. Edmund Lowe
shines as the gangster hero. Caught with two
other members of his mob in a jewel robbery
he is released by a vote seeking judge who
permits him to enlist. After a series of amus-
ing adventures in training and in France he
returns to New York and sets himself up in
business as the proprietor of a night club and
while he no longer engages in crime, except
for bootlegging, he still keeps contact with his
old mob.
Lee Tracy of “The Front Page” is good as
the reporter and others who assist are William
Harrigan, Paul Page and Katherine Dale Owen.
— Douglas Fox, New York.
June 21, 1930
EXHIBITORS HERALD-WORLD
71
MARIETTA, OHIO.
DEAR HERALD- WORLD:
We caine down here to spend Sunday in this town because of its
famous historical interest. Marietta is a town of something like
15,000 and is situated at the confluence of the Ohio and Muskingum
rivers.
There are many historical places of interest here, and to visit them
all and to describe them all would require more space than is avail-
able in this column. Among some of the most interesting things we
note the following:
American Union Lodge No. 1, F. & A. M., the first Masonic lodge
organized West of the Alleghenies. It has the first charter issued
under American Authority and dates back before the American gov-
ernment. The seal of the lodge was suggested by Benjamin Franklin
and was engraved by Paul Revere. Among the notables who visited
the lodge, we note the names of George Washington, Marquis de
Lafayette and William Howard Taft.
Marietta was the home of Arthur St. Clair, the first governor of
the Northwest Territory, comprising the states of Ohio, Michigan,
Indiana, Illinois and Wisconsin. Civil government was inaugurated
here on July 15, 1788.
There is a legend here, which no doubt has foundation, that a
half-breed Indian who had his wigwam hidden somewhere back from
the settlement and who rendered the white settlers very valuable serv-
ice in informing them of approaching raids from the Indians, and
who at one time shot two Indians who were trying to capture the
daughter of Governor St. Clair while she was in a canoe on the
Muskingum river.
Mound Cemetery is one of the principal places of interest. In the
center of this cemetery is a conical shaped mound about 75 feet
high, and 1,500 feet around the base. It was built by the mound
builders in prehistoric days. Originally there was an underground
tunnel running from this mound to the Muskingum river, presum-
ably for the mound builders to get water when attacked by a foreign
foe. Around this mound are the graves of more officers of the
American Revolution than in any other spot in the country.
We note the names of two major generals, two brigadier generals,
two colonels, one commodore, one surgeon and five lieutenants.
Marietta is the boyhood home of Charles G. Dawes, ambassador
to Great Britain. He is one of the distinguished alumni of Marietta
College, a well known educational institution.
* *
Well, that’s all about Marietta. Now about Hoy L. Russell, who
operates the Opera House at Millersburg. But maybe you don’t
know Hoy, and that’s your hard luck.
We got into Millersburg about 11 o’clock and Hoy was at home.
We called him up and he said, “Hello,” and we said, “Hello.” Then
he said, “Who is this?” And we said in a feminine voice, “A blonde
lady wishes to see you at your theatre.” And he said, “I’ll be right
down.” And he was.
When he got there he wanted to fight when he found out who it
was but said he would lay aside his murderous intentions, provided
wre would go to Wooster with him that afternoon and play golf. We
told him we were a working man and not a gentleman of leisure
and he said, “Oh, Yeah? You be ready at 1:30 and I will call for
you.” We doubt if we would have gone with him had it not been
that we noted the billing for his new show that night, which was
Marie Dressier and Polly Moran in “Caught Short,” and that will
always decide us on anything. We believe we’d even quit bass fish-
ing to see those two Irish Polanders play. (Betcha that gets a rise
out of the girls!)
Being of a very modest disposition we are not going to tell you
how the game resulted, but the landlady at the hotel where we
stopped said she was going to tell Hoy that anytime a young man
36 years old couldn’t beat an old, decrepit, rheumatic guy past 96 he
had better throw his clubs in the creek and forget about golf. Well,
we’ve been stiffer than a foundered mule ever since. But you ought
to see Hoy!
* * *
“Caught Short” isn’t just the kind of a picture one would expect
from the title. We didn’t expect it would be. In fact, we didn’t
care as long as Polly and Marie were in it, and whenever they play
we are going to be there if it brings on a relapse of the seven year
itch, a malady that has haunted us all our life.
The story is built around the New York stock market. Polly
took a flyer in “Banana, Ltd.,” or something like that and she
cleaned up a wad that would block traffic on Hollywood Boulevard
and so she went over to call on her dear friend, Marie, incidentally
to put on a little dog. Well, you know what happens when Polly
tries to put on the dog around Marie, don’t you? Jerusalem marches
into Cork with banners flying and trumpets blasting and right away
the air is full of shamrocks and shillelahs, and when the melee is
over the premises look like the day after the Donnebrook Fair. If
you want to see a good fight just forget about Dempsey and Sharkey
and go and see Polly and Marie when they get warmed up. Boy,
it’s worth the money, always.
* * *
We note that last week our Democratic brethren held a “harmony
dinner” in Columbus at which there were something like 1,500 of
the Great Unwashed present. “Harmony dinners,” you know, are
supposed to be in the nature of a love feast, whereat the disgruntled
members are supposed to kiss and make up and get ready to wallop
the tar out of the enemy at the coming election. Everything went
along lovely. Jimmy Cox, a former governor, made a speech in
which he referred to the “robber tarifF’ and the “imbecile Republi-
can administration,” which caused the brethren to wrap their arms
around each other and weep copious tears of joy. Everything was
going lovely until some guy from the hazelbrush district brought
up the question of the Eighteenth amendment, and right there he
touched a match to the fireworks and the balloon went up. From
then on there wasn’t any more “harmony” than a catfish.
We were sorry to learn this, for if there is anything our brethren
need it is “harmony,” and plenty of it. Will Rogers has been trying
to harmonize the party for 30 years and they are so ungrateful that
they won’t even elect him road overseer of Oklahoma, a job he is
thoroughly qualified to fill.
A Democrat and a Republican “harmony dinner” are very similar
in purpose and results, except that there is this difference: It takes
the Democrats longer to sober up, but they have to carry some of the
Republican boys out on a stretcher. Unless we miss our guess,
the boys back home are going to do some “harmonizing” on their
own account this fall and try and see if they can find any senatorial
timber, regardless of politics, who has sense enough to do something
besides pass resolutions and appoint committees.
We bought a cake of Fleischinann’s yeast the other day for our
digestion and if the Senate knew about it they would likely appoint
a committee to see what we did with it. That’ll be all for now, ex-
cept that Ohio is getting awfully dry and crops are suffering. Some
are said to be past help already.
J. C. JENKINS,
The HERALD-WORLD man.
P. S.— The HERALD-WORLD cover-
SHOWER.
the field LIKE AN APRIL
72
EXHIBITORS HERALD-WORLD
June 21, 1930
Pathe Does 21 of 52 Shorts
For Year; Lot Working Hard
White Signed for A1 Cohn’s Story — Miljan Cast in “Great Day”
— Halperin Heads Liberty — Fleming Signs After
Fox Executives View “Common Clav”
j
(Special to the Herald-lVorld)
HOLLYWOOD, June 17. — With seven directors working and the schedule
divided into eight units, Pathe has finished 21 two-reelers on the 1930 pro-
gram of 52 comedies. Ray McCarey brought the eighth unit into the group
with the starting of the first Campus Comedy.
Pathe’s policy of using “names” in the
two-reelers is seen in the list of about 40
well known players.
Cohn Story in Work
A1 Cohn’s story “Sweethearts on Pa-
rade” began this week at Metropolitan
with Marshall Neilan directing. Kenneth
Thomson has an important role. It’s a
Columbia release.
Menace Miljan
Being a villain is a busy job. John
Milj an, almost without stop, jumped from
“Sea Bat” to the role of Arno in M G M’s
“Great Day.” Harry Pollard directs.
Liberty Productions
The Halperin’s, Victor and Edward,
Herman Gumbin and M. H. Hoffman head
the newly formed Liberty Productions at
Metropolitan. Writers are preparing 20
stories for immediate production. Liberty
will use the Giant screen system which en-
ables small or large theatres to play wide
screen films.
Tay Garnett’s Original
Phillips Holmes has been borrowed from
Paramount for the male lead in “Her Man”
which Tay Garnett is directing at Pathe.
the story is an original by Garnett.
Cruze Preparing
Rainbow, a story by F. McGrew
Willis, will begin production soon under
Walter Lang’s direction at the Cruze plant.
It is Lang’s third for Cruze. The cast in-
cludes Lola Lane, Tom Moore, Wheeler
Oakrnan, Roscoe Karns, William Davidson
and Russell Hardie.
Beaudine Casting
William Beaudine has completed “Queen
of Main Street” for First National and is
preparing “Father’s Son” to start soon.
Beaudine will direct and Leon Janney
plays the leading role.
Fleming Signs
Victor Fleming signed a long term con-
tract with Fox, after executives viewed
“Common Clay,” just completed by the di-
rector as his first for Fox. His next pic-
ture, “Renegades,” will have Warner Bax-
ter, Wallace Beery, Kenneth McKenna and
others in cast.
McCarey Made Director
( Special to the Herald-World)
HOLLYWOOD, June 17. — Ray McCarey,
younger brother of Leo McCarey, has been
promoted from assistant director to a full-
fledged wielder of the megaphone. This is a
result of his work in Pathe’s “Swing High,”
and “Night Work,” Eddie Quillan's latest
picture.
Di-a-log
HOLLYWOOD.
THE Ben Lyon-Bebe Daniels wedding
has attracted more attention during the
past two weeks than any of Hollywood’s social
affairs during the past six years. It is greatly
due to the extreme popularity of the two in film
circles here. Unlike many featured players,
they have risen to notable heights without sac-
rificing any of the friends who helped them
rise. Ben and Bebe have been feted for
several days by men and women who have
for a long time been the outstanding lead-
ers in picture making.
▲
The events culminated in a reception
deluxe immediately following the marriage
at the Beverly Wilshire hotel. It is con-
servatively estimated that the cost of the
ceremonies which wound up in the gala
affair approximated $12,000. Eight hundred
people attended.
A
It was a dress party; and not a single
newspaperman gained entrance with golf
britches on.
A
Hal Howe was best man. Louella Par-
sons was maid of honor. Hal and Louella
made a fine looking couple.
A
Pat Dowling takes his job more seriously
than anyone I know.
A
Ned Marin ranks near the top for making
the lowest percentage of failures, among the
associate producers in the colony.
A
James Tinling is leaving Fox.
A
I wish I were as big as Ike St. John.
A
E. B. Derr believes the boss of a picture
company should make his headquarters at the
factory, or at least within 3,000 miles of it.
Montmartre Broke;
Stars Owe Money
(Special to the Herald-World)
HOLLYWOOD, June 17.— More
than 100 him celebs owe money to
Eddie Brandstatters Montmartre
Cafe here. The house went broke
and filed a schedule of assets and
liabilities this week. Eddie wants
the actors to pay up.
Leyser New Publicity Head
For Christie , Metropolitan
(Special to the Herald-World)
HOLLYWOOD, June 17. — Billy Leyser has
returned to the Metropolitan studios as di-
rector of publicity and advertising for Metro-
Billy Leyser Pat Dowling
politan, the Christie Film Company and In-
dustrial Pictures Division.
Leyser, wellknown in the picture and news-
paper business, resigned his position as direc-
tor of publicity for the Mayan theatre here.
His affiliation with A1 and Charles Christie
is in the nature of a homecoming, since he
was formerly with Metropolitan when the
Christies bought that property. Pat Dowl-
ing’s appointment as general manager of the
Industrial Picture Department at Metropolitan
was announced in the Herald-World in
March.
Author Invited to See
Film; Unable to Get In
(Special to the Herald-World)
HOLLYWOOD, June 17. — In addition to a
number of newspaper men invited to review
an M G M picture at the Belmout theatre this
week, the author of the story was unable to
gain admittance to the theatre, although pres-
ent at the express insistence of the director of
the picture. For that matter, the director
himself had a bad time purchasing a ticket
for his wife.
Ray McCarey to Direct
Pathe Campus Comedies
(Special to the Herald-World)
HOLLYWOOD, June 17.— Ray McCarey,
younger brother of Leo McCarey, has been
elevated from assistant to a full-fledged direc-
tor. He will start “Two Plus Fours,” the
first of the Campus Comedies for Pathe.
June 21, 1930
EXHIBITORS HERALD-WORLD
73
Authors’ Boosted Pay Demands
Stump Producers and Agents
Picture Rights for One Story Go on the Shelf When Author Asks
90 Per Cent of Purchase Price — And Now Inactive
Owners of Silent Rights Raise the Ante
(Special to the Herald-World)
HOLLYWOOD, June 17. — Considerable difficulty is being experienced by
producers and agents in concluding the three-cornered deals necessary to
acquire all rights in stories which have been used heretofore for silent pictures,
as well as acquiring dialog rights where silent ones are already owned by the
producer contemplating their production.
The latter case is not quite so aggravated as the former one. The author, in
this instance, has no way of setting an exaggerated value on his dialog rights,
inasmuch as the only money transaction is between him and the producer.
Further, he knows he can make no use of it except by sale to that particular
producer.
Predicts University
To Teach Film Arts
(Special to the Herald-World)
HOLLYWOOD, June 17. — Roy
Del Ruth predicts a university teach-
ing the art and science of the mo-
tion picture, in the not far distant
future. He finds the speed with
which the industry is conducted too
rapid to allow for training people
properly.
"The studios themselves are doing
this to some extent, but the pace is
becoming so fast that the student
will be shoved aside,” he said. "Just
as civil engineers, physicians, geolo-
gists and business men are trained in
universities, so should the man or
woman ambitious to succeed in the
film business.”
Appoint Marx as M G M
Story Head as Experiment
( Special to the Herald-World)
HOLLYWOOD, June 17.— M G M is ex-
perimenting with its story department in an
effort to obtain the coordination which was
lessened when Paul Bern resigned as its head
18 months ago. The appointment of Sam
Marx to this position, recently announced in
the columns of the Herald-World, is in the
nature of an experiment. Marx was formerly
critic for a New York theatrical paper.
Lou Edelman, recently of the sound de-
partment of the studio, has been appointed as
assistant to Marx. Whether this will affect
the status of Mrs. Kate Corbaley, assistant
to the head of the department since 1928, is
problematical.
All Is Serene at Davies
Party , Thanks to Mar key
(Special to the Herald-World)
HOLLYWOOD, June 17. — Following the
opening of “The Florodora Girl,” Marion
Davies was guest of honor at a supper party
at the Beverly Wilshire hotel. The show had
opened at the new Pantages theatre and there-
fore Mrs. Pantages as well as the other mem-
bers of her family were present.
One of the guests, a prominent producer,
resented the presence of one of the other
guests and promptly left the room. Gene
Markey ran after him, seized him by the col-
lar and told him emphatically to be courteous
enough to his honored guest not to leave.
The producer returned.
German American and Pan
Arabian Films Incorporate
(Special to the Herald-World)
HOLLYWOOD, June 17. — German Amer-
ican Pictures, Ltd., and Pan Arabian Picture
Corporation, Ltd., filed articles of incorpora-
tion here. Trem Carr, Gustav A. Barth,
Charles A. Post, George Bowles and Victor
R. Hansen are the directors of the German
concern. Directors for Pan Arabian are Ed-
ward E. Gillett, Tom Davis, J. Haick, Dr.
Alexander Mulkie and Charles Andrews.
Breach of Contract Suit
Against Equity; $100,000
(Special to the Herald-World)
HOLLYWOOD, June 17.— Alleging breach
of contract, Andy Wright, producer, is suing
Actors’ Equity and Charles E. Miller, local
representative, for $100,000. Wright’s “Phil-
adelphia,” stage play, was withheld from a
San Francisco run as a result of Equity’s
orders, plaintiff charges, and Wright seeks
damages.
Where a third party, generally an inactive
producer, owns the silent rights, and an active
concern desires to acquire both his and the
author’s rights, both of the owners assume a
dog-in-the-manger attitude immediately pur-
chasing interest is indicated. Last winter quite,
a few deals of this sort were concluded in
which the author accepted 20 per cent or 25
per cent of the purchase price for dialog,
figuring he already had received a good price
for the original picturization.
Author Asks 90 Per Cent
At the present time, however, they are de-
manding more. One extreme case arose
recently where an author demanded 90 per cent
of the purchase price, with the result that the
picture rights are on the shelf and likely to
stay there.
To complicate matters, the inactive owners
of silent rights are demanding higher prices
than are warranted by the intrinsic value of
the story, by the price they originally paid for
it, or by its success in silent form, it is
charged.
A glance at the production announcements
of the various companies indicates that con-
ditions of this sort prevent the majority of
them from giving definite titles of vehicles
for their various stars for the forthcoming
season.
Producers Turn on Remakes
One agent in Hollywood has lost sales of
seven stories, involving a total of $57,000 since
May 1 because of inability to get dialog and
silent owners together on price. He gloomily
predicts that, because of the ill-feeling engen-
dered in each instance, none of them can be
revived, and that all parties are losers by their
own folly.
That his prediction has foundation in fact
“100% Too Much”
Says Clara Bow
(Special to the Herald-World)
HOLLYWOOD, June 17.— Clara
Bow says that "the stage and the
movies have been unhappily married
for three years now” and that it’s
about time they’re getting a divorce.
“Talking pictures,” she avers,
"contain no action and no close-ups,
and pretty soon they’ll have no stars.
The things are so stilted they kill a
star’s spontaneity and, consequently,
her personality. Stars always have
been the golden geese of pictures,
but the producers are satisfied with
ugly ducklings now.”
Clara thinks Hollywood's product
will eventually settle down to 25 per
cent musicals, 35 per cent straight
pictures with essential dialogue only,
and 40 per cent absolutely silent
pictures.
is evident from the attitude that producers are
beginning to take toward remakes, as a result
of this condition and the kicks coming in from
the public on the use of old stories. Warner
Brothers and First National are said to have
definitely decided against further remakes.
M G M does not announce any, although it is
known to be trying to clear up various owners
on one for Lawrence Tibbett. Paramount is
using old Clara Bow and Bebe Daniels vehicles
for Bow and Nancy Carroll, as well as some
of the old Wally Reid pictures, but Para-
mount is apparently confining its efforts to
stories on which it already owns silent rights.
Fox is going after current books and plays
and original stories by its staff.
As a result of this changing condition, it is
thought likely that the greedy ones will find
themselves holding the bag after the present
buying season.
Play Cast Follows Lytell
For Film; May Not Appear
(Special lo the Herald-World)
HOLLYWOOD, June 17— Members of
the New York cast of “Brothers,” Bert
Lytell’s stage vehicle which closed here
Saturday, are beginning to worry about ful-
fillment of tentative promises which induced
them to accompany the star from New
York en masse. They say they were led
to believe that the entire cast would be
used in the picture of the play to be pro-
duced by Columbia Pictures. Now they
find that the starting date of the picture, is
extremely indefinite and, more depressing
still, that the quaint Hollywood producers
do not always allow stars to pick their
supporting casts.
Shift at Universal Brings
Laemmle, Sr., to Action
(Special to the Herald-Worl-l)
HOLLYWOOD, June 17. — Carl Laemmle
is to take a more active part in the prepara-
tion of Universal’s product for the coming
year than he has for the past year.
According to a plan arrived at this week,
the supervision of feature production will be
about equally divided between the senior and
junior Laemmles, with Stanley Bergerman
having complete charge of short subject pro-
duction.
Cecelia (“Cissie” ) Loftus
Signs Contract with Fox
( Special to the Herald-World)
NEW YORK, June 17. — Cecelia Loftus,
known to Broadway as “Cissie” Loftus, has
been signed by Fox to a long term contract.
She will leave for Hollywood at the conclu-
sion of her appearance in “Lost Sheep,” which
is now playing on Broadway.
74
EXHIBITORS HERALD-WORLD
June 21, 1930
All Paramount and V itaphone Shorts
Coming from Eastern Studios
Both Companies Drawing Heavily on Players from Current Metropolitan
Attractions and on New York Writers
By HARRY TUGEND
(Special to the Herald-World)
New york, June 17. — All Paramount and Vitaphone shorts will here-
after be produced in the Eastern Studios. And you can blame it alt
on Broadway, for proximity to the theatrical highway of the world
is the main reason for this move. Both companies have been drawing their
players from current metropolitan attractions and have been employing local
scribes for a great deal of their material.
nrHE Vitaphone studios are being enlarged
to provide for the increased schedule. A
majority of the Varieties will be originals by
the Vitaphone staff of authors which now in-
cludes Wallace Sullivan, Burnet Hershey,
Stanley Raugh and A. D. Otvos.
Roy Mack is directing a second Vitaphone
comedy by H. I. Phillips, columnist on the
New York Sun. Inspired or enraged by the
new traffic regulations, Philips has dubbed it
“The Jay Walker.” Prominent in the traffic
jam will be Chester Clute, Jimmy Donnelly,
Milt Francis, William Malone and Charles
Hopkins, Tr.
Ziegfeld Stars in Varieties
The reason for the unusual demand for
down-in-front seats in the theatres can be
traced to the increasing number of Ziegfeld’s
most glorified in current musical shorts. Doris
Leslie, star of “Simple Simon,” will display
her talents in a Vitaphone musical comedy,
“Let’s Merge,” which Roy Mack directed.
She will be supported by Stanley Ridges.
Florenz Ames and Lillian Fitzgerald. Harold
Levey and Neville Fleeson wrote the original
musical and lyrics.
George Jessel has turned to shorts. Para-
mount has signed him for a two-reel comedy
in which he will, of course, be starred. The
completion of “Animal Crackers” has been
temporarily delayed by the sudden illness of
“Groucho” Marx. The large staff of physicians
who have been in attendance on him have not
yet decided whether it’s appendicitis or just
something he ate. In the meantime Paramount
is concentrating on a big short program, put-
ting the finishing touches on “Heads Lip” and
rehearsing “Laughter.”
Second and Third Screen Operas
John E. Iraci, president of International
Broadcasting Company, which recently com-
pleted “Othello,” announces that the second
and third of a series of forty screen operas
will be “La Worza del Destino” and “La
Giaconda.” The cast will be headed by
Manual Salazer, tenor ; Abigal Alesio, soprano ;
Rodolpho Hoyos, baritone, and Alberto Nicol-
ich. basso.
The picture, which will be produced at the
They’re Hunting Story
For John Boles Now
( Special to the Herald-World)
HOLLYWOOD, June 17.— Uni-
versal is having story trouble. Now
it’s John Boles instead of Paul
Whiteman. The original which
Konrad Bercovici expansively and
expensively contracted to write for
Boles was adjudged by studio heads
to be unsuitable. Appeals have been
made to heads of other studios for
material not contemplated by the
latter for immediate production in
the hope of finding a suitable vehicle.
In the meantime, just as in the case
of Whiteman, Boles’ salary goes roll-
ing along.
Metropolitan studios, will be directed by
Roberto Natalini, with Angelo Maturo in
charge of the musical accompaniment.
Flies from Hollywood to
Attend School Exercises
(Special to the Herald-World)
KNIGHTSTOWN, IND, June 17.— Mak-
ing the trip by airplane from Hollywood,
Monte Blue of Indianapolis, veteran actor,
attended commencement exercises at the In-
Fan Mail Helps U;
Laemmle, Jr., Hobby
(Special to the Herald-World)
HOLLYWOOD, June 17. — Fan
Mail is a great burden on a studio
but a valuable barometer of public
attitude, according to Carl Laemmle,
Jr. Encouragement of these letters
and conscientious attention to them
is one of the hobbies of the Uni-
versal organization.
diana Soldiers’ and Sailors’ orphans home
here. The actor, who is himself a graduate
of the home, arrived in the morning for the
commencement and remained during the en-
tire exercises. He also visited Indianapolis
while East.
McCorey Option Taken
By Fox for Long Term
(Special to the Herald-World)
HOLLYWOOD, June 17. — Leo McCarey
will remain with Fox. His option was taken
and he signed a long term contract. His first
for Fox, “Roadhouse,” was made well within
the allotted time and cost. It is reported that
he refused a tempting offer from Paramount
following a preview of “Let’s Go Native.”
u Yankee Don” to N. Y
Air Postage Cost $235
(Special to the Herald-Wo-ld)
HOLLYWOOD, June 17.— Ten reels of
film, packed in wood and weighing 135 pounds,
made a trip to New York this week air-mail
from Hollywood. It cost $235 to ship it.
The film, “Yankee Don,” starred Richard
Talmadge.
Japanese L. A. Theatre
Owner Is Bullet Victim
( Special to the Herald-World)
HOLLYWOOD, June 17. — Yochaiki Yasu-
da, wealthy Japanese theatre owner here, was
shot and killed by two bandits, who escaped.
He was returning home with his chauffeur
when two- bullets found their mark.
NEW CONTRACTS
(Special to the Herald-World)
HOLLYWOOD, June 17.— Robert Ede-
son, Ruth Hiatt, Stompie, June Collyer,
William Von Brinken, Three Rhythm Boys,
Dorothy Burgess. Pathe. One picture.
A
Vivien Oakland, Daisy Belmore, Tempe
Piggott, Frank Terry, Charles Hall. Dar-
mour. “London Dry.” One picture.
A
Harry Sinclair Drago. MGM. Novelize
“Madame Satan.”
A
Heine Conklin. MGM. “Remote Con-
trol.” One picture.
A
May Robson. Liberty Productions.
“Mother’s Millions.”
A
Louise Fazenda. R K O. “Leather-
necking.”
A
Leo McCarey. Fox. Long term. Di-
rector.
A
Jimmie Starr, Harry McCoy. Christie
Writers.
A
William Watson. Christie. Director.
Jack Holt. Columbia. Long term.
A
Nat Carr, Thelma Hill, Harry Barris, Ed
Dearing, Spec O’Donnell. Pathe. “Two
Plus Fours.”
A
Tom Moore, Roscoe Karns, Wheeler
Oakman, William Davidson, Russell Hardie.
Cruze. “Rainbow.” One picture.
A
Lloyd Hughes, Kenneth Thomson, Marie
Prevost, Ray Cooke. “Sweethearts on Pa-
rade.” Columbia.
Three Paramount Stars
To Attend Veterans Meet
(Special to the Herald-World)
Gl LFPORT, MISS., June 17. — Three
Paramount stars, Clara Bow, Elsie Janis and
Maurice Chevalier, will attend the annual
meeting of the Disabled Veterans of the
World War organization, to be held at New
Orleans June 23-28. They are all veterans of
the World War.
Three New Additions to
Paramount Writing Staff
( Special to the Hera.ld-World)
NEW YORK, June 17. — Paramount has
signed three writers to its staff. They are
Robert Terry Shannon, former newspaper
editor, Keene Thompson, scenarist and short
story writer, and Henry Myers, affiliated for
many years with Broadway productions.
They Were Wrong
About Alice
(Special to the Herali-Wo- 1 i )
HOLLYWOOD, June 17.— When
Alice White was the top notcher of
First National stars, she was given
the reputation of being the most
temperamental on their roster.
Yesterday she was on the Metro-
politan lot democratically dozing on
the driver’s seat of a gravel truck
while awaiting the call of Director
Marshall Neilan to read her lines in
“Sweethearts on Parade,” being pro-
duced by Christie Productions for
distribution by Columbia Pictures.
June 21, 1930
EXHIBITORS HERALD-WORLD
75
Herald- World’s Production Directory
STORY
DIRECTOR
CHIEF BRAND
PLAYERS NAME
STARTING
DATE
Columbia Studios
‘‘Ladies Must
Play”
Ray Cannon
Neil Hamilton
Dorothy Sebastian
John Holland
May 28
Natalie Moorehead
First National Studios
“Kismet”
John Francis
Dillon
Otis Skinner
Loretta Young
David Manners
June 7
“Going Wild”
Wm. A. Seiter
Joe E. Brown
Laura Lee
Laurence Gray
Walter Pidgeon
June 2
“Adios”
Frank Lloyd
Richard Barthelmess
Mary Astor
Marion Nixon
Fred Kohler
Robert Edeson
Arthur Stone
June 2
Fox Studios
“The Red Sky”
A. F. Erickson
J. Harold Murray
Lois Moran
J. M. Kerrigan
June 5
“A Devil With
Women”
Frank Borzage
Charles Farrell
Rose Hobart
April 30
“Sez Yon,
Sez Me”
Irving
Cummings
Victor McLaglen
Mona Maris
Mar. 31
“Sea Wolf”
Alfred Santell
Milton Sills
Jane Keith
June 2
“Men on Call”
John Blystone
Edmund Lowe
Mae Clarke
Warren Hymer
June 4
“The Last of
the Duanes”
Alfred Werker
George O'Brien
Lucile Brown
April 30
Metro-Goldwyn-Mayer Studios
“Like Kelly
Can”
Charles Reisner
Robert Montgomery
Dorothy Jordan
April 30
“Olympia”
Jacques Feyder
Imported Cast
June 4
Untitled
Sidney Franklin
Grace Moore
Reginald Denny
May 30
“Remote
Control”
Malcolm
St. Clair
William Haines
Mary Doran
June 2
“Way for a
Sailor”
Sam Wood
John Gilbert
Jim Tully
June 4
Paramount Studios
“Grumpy”
George Cukor
Cyril Gardner
Phillip Holmes
Cyril Maude
Frances Bade
April 21
“Monte Carlo”
Ernst Lubitsch
All-Star
April 21
“The Spoilers”
Edwin Caiewe
Gary Cooper
June 4
“The Better
Wife”
Dorothy Arzner
Ruth Chatterton
Clive Brook
June 7
“The Sea God”
George Abbott
Richard Arlen
Fay Wray
June 10
STORY
DIRECTOR
CHIEF BRAND
PLAYERS NAME
STARTING
DATE
Pathe Studios
“Her Man”
Tay Garnett
Helen Twelvetrees
Marjorie Rambeau
Ricardo Cortez
Phillips Holmes
James Gleason
May 29
“Beyond
Victory"
John Robertson
William Boyd
Helen Twelvetrees
Fred Scott
Robert Armstrong
May 21
RKO Studios
“Half Shot
At Sunrise”
Paul Sloane
Dorothy Lee
Edna May Oliver
Bert Wheeler
Robert Woolsey
Leni Stengel
Roberta Robinson
Hugh Trevor
June 11
“Leather-
necking”
Eddie Cline
Irene Dunne
Ken Murray
Ned Sparks
Benny Rubin
Louise Fazenda
June 12
“The Record
Run”
George B. Seitz
Louis Wolheim Location
Jean Arthur
Robert Armstrong
May 6
Roach Studios
“Bigger and
Better”
Arch Heath
Mary Kornman “The Boy
Mickey Daniels Friends”
Grady Sutton Series
Dorothy Granger
June 2
Universal Studios
“Outside the
Law”
Tod Browning
Mary Nolan
Ludwig G. Robinson
Eddie Sturgis
May 27
“The Indians
Are Coming”
Henry MacRae
Col. Tim McCoy
Allene Ray
Francis Ford
May 1
Warner Brothers Studios
“Captain
Applejack”
Hobart Henley
John Halliday
Kay Strozzi
Mary Brian
May 19
“Handful of
Clouds”
Archie Mayo
Lew Ayres
Dorothy Mathews
James Cagney
June 2
“Outward
Bound”
Robert Milton
Douglas Fairbanks, Jr.
Helen Chandler
Leslie Howard
June 2
“River’s End”
Michael Curtiz
Charles Bickford
Dorothy Mackaill
June 4
76
EXHIBITORS HERALD-WORLD
June 21, 1930
W
SOUND PICTURES
F. H. RICHARDSON on PROJECTION
BLUEBOOK SCHOOL QUESTION NO. 56. — Does a storage battery itself generate power?
What kind of current must be used for charging storage batteries? Describe the various ele-
ments of storage batteries.
A NEW METHOD OF SPLICING SOUND TRACK FILM
YOU all very well know what an in-
growing nuisance it is to have to
daub around painting film sound
splices with black lacquer. A nice messy
i
FIG. 1
little job, what? Also, how often have
YOU been caught without the right sort of
lacquer, or with the brush gone hay wire,
and you just plain had to make a bum job
of it — a job for the projectionists who use
that film afterward to turn up their honor-
able noses at and call you uncomplimentary
names.
Well, gentlemen, you can now side step
all that bother if you really want to and
if you will expend a bit of energy and a
two-cent pink photograph of George Wash-
ington in advising the Eastman Company
of that fact. Just address Manager, Motion
Picture Film Sales Department, Eastman
Kodak Company, Rochester, N. Y., mail it
and that’s that. Those chaps up at Roch-
ester do things, and it is one of their doings
that I will now set forth for your edifica-
tion.
In Figure 1 (at left) we see a bit of
film stock five sprocket holes in length by
a suitable width to cover the sound track,
as per Figure 3. This bit of film is three
one-thousandths (0.0003) of an inch thick.
It is coated with emulsion, exposed and de-
veloped, so that it is perfectly opaque. At
right, in Figure 1, we see the same sort of a
patch of film, with a small tab attached, by
means of which it may be quickly and ac-
curately handled.
With such an opaque patch on hand,
when a splice in the film is completed, in-
stead of messing around with a brush and
lacquer, one may just lay the splice on the
block shown in Figure 2, lay the opaqued
FIG. 2
FIG. 3
patch on the registration pins (first having
applied cement to its under side), bring the
pressure clamp down, hold it tightly a few
seconds, and one has a perfectly opaqued
splice.
In Figure 3, you have a look-see at the
finished splice, with the opaque patch in
place. Looks pretty thorough, what?
But when I took the matter up with the
Eastman company, asking when these
patches would be available, I was informed
that because it seemed doubtful that there
would be sufficient call for them to justify
the expense of tooling up to make them,
it was not at all certain they would ever
be put out. So I told them I would ask
you men whether or not you wanted any-
thing of the sort, and that’s what I am
now doing.
The patch is so thin that while it will
add strength to the film splice, it won’t
make it in any degree objectionably stiff.
If you would like to have such a thing
available, it is now up to you to advise the
Eastman company. Unless you do, and in
considerable numbers, you won’t get it. It
is up to you! I recommend that you grab
that stub of a lead pencil and get busy.
TELEVISION SOON?
WE all by now know that, on May 22,
at the Ri K O Schenectady theatre, Dr.
E. F. Alexanderson of the General Electric
Company, put on a television show in which
the voice was carried through the air the
same as was the picture. The transmission
by air was for a distance of one mile. Now
(Continued on page 78, column 3)
77
June 21, 1930
EXHIBITORS HERALD-WORLD
Sound Personnel and Organization
Carl Dreher^
WITH the advent of sound in the motion
picture industry, some peculiar prob-
lems of employment and organization arose.
An intricate and highly evolved business
had to assimilate, in the space of a year or
two, a large body of technicians from an-
other field, train them in its methods, and
in turn modify its own technique to meet
new and exacting requirements. The speed
with which the amalgmation was accom-
plished speaks well for the adaptability of
both the film group and the majority of
the newcomers. The problems which arose,
overshadowed at the time by questions of
major technical and economic importance,
are still of sufficient interest to justify some
consideration in the present course, espe-
cially as their complete solution lies in the
future.
Since the moving picture background is
familiar to most readers of this paper, it is
unnecessary to discuss it here. The his-
tory of sound recording and reproduction
is in many respects analogous, with the
addition of an important factor: the elec-
trical technique based largely on the vac-
uum tube and its associated circuits. The
early phonograph art resembled motion
pictures in the fusion of esthetic and me-
chanical elements. In each case the artist
has to reach the public through a machine.
Early attempts to combine the two proc-
esses failed, largely because the sound re-
producing elements were still too imper-
fect. In the meantime the radio art had
started on its development. For a time,
during the first two decades of the century,
radio was purely a business of telegraph
signalling without wires. The potentialities
of the vacuum tube as an amplifier and gen-
erator of currents of almost any frequency
promoted the spread of radio technique into
the wire telephone art, the phonograph in-
dustry, and the amusement business.
These developments have a bearing on the
sources of sound picture personnel. Many
of the sound technicians now in the pic-
ture business began their Careers as wire-
less operators or engineers. The early history
of radio showed the usual characteristics
of instability and financial turbulence of
any new industry. The men who chose
it for a career were, as a consequence,
young, adventurous, and more adaptable
than the average. When brodcasting be-
came an adolescent member of the family
of radio industries, a certain percentage of
these men chose the path away from elec-
trical communication into a business with
theatrical elements and immediate contact
*Director of the Sound Department, R K O Studios.
Fifteenth paper of Technical Digest.
with the amusement-seeking public. In the
meantime technicians from the radio and
telephone industries, finding positions in
phonograph recording organizations when
that field turned to electrical methods, like-
wise became available for work in sound
pictures. As a third major source of sup-
ply, the laboratories of the electrical and
telephone companies produced their quota
of engineers who were more or less fitted
for the special requirements of sound pic-
ture production. In addition to these
groups, there were men already in the pic-
ture field who had qualifications for sound
work.
Importing Personnel
This brings up the first of a number of
arguable points. In* the building up of an
effective sound department, to what extent
was it advisable to go outside of the mo-
tion picture industry for personnel? Had
the adoption of sound been a gradual proc-
ess, it might have been necessary to import
personnel to the extent of only a half, say,
of the total number of people required.
Because competitive conditions, and the in-
herent nature of the business, required an
extremely rapid consolidation, it is esti-
mated that eighty per cent of the sound
men were taken from the outside. The
majority of sound executives in Hollywood
appear to feel that this ratio is somewhat
high, and that the best results at the present
juncture may be secured by mixing about
two thirds of what may be loosely called
radio personnel with one third film person-
nel. There are, however, extreme views on
either side of this compromise. One promi-
nent sound head expressed the opinion that
the personnel of the department should be
secured entirely from outside sources, such
as engineering schools; telephone, radio,
and electrical laboratories; broadcasting
stations; radio receiver factories; public ad-
dress installations; phonograph recording
studios, etc. Another executive recruited
his entire sound personnel from the em-
ployees already on the lot, training them
with the aid of engineers provided by the
licensor of the recording equipment. He
concedes that this course involved consid-
erable delay in getting the department
under way, but believes there will be com-
pensations later. Since both of these com-
panies are successfully producing sound
pictures, the conclusion apparently is that
a sound department, like most other enter-
prises, may be run on different theories, as
long as there is some internal consistency
in the carrying out of whatever scheme is
selected, and certain general prerequisites
of organization are not neglected.
We may now consider in some detail the
organization of a sound department and the
functions of the various employes, shown
in the more or less typical schematic ar-
rangement of Fig. i. This is intended to
apply to a lot which confines itself to re-
cording on film, using mobile equipment
which may be moved physically from one
stage to another, so that all the apparatus
is on or near the stage or location. This
is in contradistinction to the system
whereby the main amplifiers and the record-
ing machines are centrally located and con-
nected electrically to various pick-up points,
movement from stage to stage, where re-
quired, being accomplished electrically. (See
Fig. 2.) Both systems are in extensive
use and each presents certain advantages,
but the organization of the sound depart-
ment is somewhat affected by the choice
of one or the other method.
Personality Counts
Another reservation with regard to the
organization charts to be discussed is that
any such scheme is a product of develop-
ment, personalities, economic factors, and
company policy, as much as a logical ar-
rangement of men and functions. The
greatest enemy of healthy business organ-
ization is the man who makes a fetish out
of an organization diagram. Those who
have learned this by experience will read-
ily understand that any such scheme is sub-
ject to numerous modifications in practice.
Starting at the apex of Fig. i, we have a
Director of Sound, who may also be known
by some such title as Chief Recording
Engineer. He is essentially a department
executive, in a position as much adminis-
trative as technical. His responsibilities
cover such functions as recording; installa-
tion, test, and maintenance of equipment;
laboratory control in so far as sound
track is involved; a certain amount of ap-
paratus development work, the extent vary-
ing, with different studios; and frequently
projection. In one company the same tech-
nical executive directs both the camera and
sound departments. The advantages of
such a unification may bring about its wider
application, unless it should prove too diffi-
cult to find men willing and able to tackle
the problems of both picture and sound
recording.
Must Merit Confidence
Generally the sound director is an engi-
neer by origin, but the successful handling
of his job calls for many qualities not al-
ways acquired in the course of an engineer-
ing career. He cannot judge the ultimate
value of his product unless he has a critical
appreciation of quality in speech and music.
He must be able to translate technical
verbiage into consise English, since most
of his contacts are with other technical
STUDIO USING PORTABLE EQUIPMENT; FILM RECORDING ONLY
Director of Sound
Recording Supervisor
Sound Effects First Reco
rdists Re-recording
n
Assistant Recordists
(Stage; Recording
I Machines)
Sound Grips
(As required)
Location
Installation, Test, & Maintenance Supervisor
Maintenance
Installation
Stock
Optical — Electrical
Mechanical
Development
Projection Supervisor
Projectionists
(Research)
FIGURE 1
Film Laboratory Contact
(Sensitometry)
78
EXHIBITORS HERALD-WORLD
June 21, 1930
STUDIO USING CENTRALIZED INSTALLATION; FILM AND DISC RECORDING
Director of Sound
Chief Mixer
Sound Effects Mixers
Assistant Mixers
Location
(Stage'
Sound Grips
(As required)
Chief Transmission Engineer
Chief Projectionist
Installation. Test, & Maintenance Engineer Film Recordirig Wax Recording Projectionists
1 —
Re-recording
r
Recording
1 1 1
Loading Recording Shaving
I
Maintenance
Stock
Installation
Laboratory
Development
(Research)
Sensitometry Disc Processing
FIGURE 2
branches or with non-technical executives.
At the same time he should be familiar with
the nomenclature and at least the funda-
THE NEW
SOUND SCREEN
Gives Better Projection
Both Visible and
Audible
The woven fabric lets the sound pass freely
through the screen and the reflective material
used has an inherent resonance which causes the
whole screen to vibrate in synchronism with the
sound waves, greatly enhancing the transmission
of sound to the audience.
Durability. The Sarasone Screen is made of a
tough material which will hold its shape and last
indefinitely.
THE SARASONE SCREEN IS
FLAME PROOF
SEAMLESS, ALL SIZES
Can Be Easily Reprocessed with our Flame Proof
solution which is applied by spraying. This
method is very inexpensive.
Send today for a sample of the fabric from
which Sarasone Screens are made — and ask for
the price of a New Sarasone Screen for your
theatre.
Approved “ Acoustically ’ by
Electrical-Research. Products, Inc.
For Use with
Western Electric Sound System
MANUFACTURED BY
SARASONE SCREEN CO.
80 Boylston Street Boston, Mass.
mentals of technique in the branches of the
business allied with his: photography, cut-
ting, etc. He should have a wide acquain-
tance among the technical men in his field,
so that he will be in a position to add to
his staff the best men the market affords
at the price he can pay. He must meet the
indispensable administrative requirement of
being a good judge of human nature and
meriting the confidence of his men. There
is only one way to acquire and retain that
confidence, which is the foundation of or-
ganization morale: subordinates must feel
that, while the head of the department will
exact work and progress on the part of the
staff commensurate with the constantly ris-
ing standards of the art, he will also see
to it that they get their share of the re-
wards of such progress, and that he will
defend them resolutely against unjust at-
tacks, to which a technician in a rapidly
developing art is peculiarly exposed.
SOUND PERSONNEL AND ORGANIZATION
by Carl Dreher. Published by the Academy of Mo-
tion Picture Arts and Sciences in Academy Technical
Digest, Hollywood, 1930. (M-dr)
Rehearse Sound and
Check on Equipment
Often , Abel Advises
Are you rehearsing your sound pictures?
If not, you are making a mistake, in the opin-
ion of Sydney E. Abel, general sales manager
of R C A Photophone. Abel points out that
such rehearsals make it possible for the man-
ager to determine proper volume levels for
subjects, and even for each scene, which some-
times is necessary.
To obtain ideal sound performances,
Abel says, the exhibitor first of all must
provide himself with the very best repro-
ducing equipment, now possible for small
theatres as well as large. He must install
acoustical treatment if necessary.^ He
should train himself to become “sound
minded.” He should constantly supervise
reproduction, or at least see that some
capable person does so. He must exercise
care in his selection of projectionists and
maintain close cooperation with them.
Frequent Checking Advised
But rehearsal he calls one most important
factor, declaring:
“The advisability of rehearsing each show
cannot be over emphasized. More now
than ever before the projectionist is a very
busy man. He must, in addition to run-
ning the show, check his entire equipment
frequently. Arc lamps, projectors, sound
head attachments, turntables, amplifier and
auxiliary devices such as batteries, charging
equipment, etc., must receive attention.
Film must be rewound and inspected after
each run.
“Being in the booth during the presenta-
tion of a picture the projectionist is not in
a position to judge the volume of reproduc-
tion in the auditorium. Rehearsals permit
the theatre manager to determine the proper
volume levels for each subject and even
for each scene, as is sometimes necessary.
Scientific tests have shown that definite
fatigue is suffered by listening to sound that
is either too soft or too loud. To obtain
the desired effect it is necessary to main-
tain volume at a normal level.
TELEVISION SOON?
Asks Richardson
( Continued from page 76)
many are obsessed with the idea that be-
cause that has been done we shall have
television in the theatres in the near future.
However, maybe we might first stop and
examine the situation before being too sure.
In the first place, the picture was only
seven feet wide, which we may assume to
be just about the present limit, for if the
good doctor could have put on a larger one
he most certainly would have done so — at
least so it seems to me. We may there-
fore conclude, may we not, that television
has not as yet reached the point where it
is humanly possible to illuminate satis-
factorially more than about 37 square feet
of screen, and that wouldn’t at all do for
theatre work.
Moreover, we may very safely assume
that whereas, possibly, a way may be found
to illuminate at least 40 times that much
surface, which must be done before tele-
vision will be available for theatre work,
still from what I know of this particular
thing, it is going to be SOME job to do it,
and unless I miss my guess it will be quite
some while before it is accomplished — if it
ever is.
But that is not all the bugs in this par-
ticular jar of ointment. In the first place,
the color was a sort of light, rather hazy
green. Maybe that can be changed later, I
don’t know. But for regular use it certainly
w'ould not be at all satisfactory. Also, there
was some rather faint effect which could
only be described as flicker. Whether that,
too, is removable I don’t know. Also there
was an effect which we may describe best
as horizontal “rain.” This was, I am ad-
vised, caused by variations in motor speed
—motor “hunting.” If so, it doubtless is
removable.
But regardless of all this, gentlemen, it
seems to me that until we shall have found
some means for eliminating static — a doubt-
ful possibility — we cannot possibly have
television in theatres, except possibly as a
sort of novelty. Certainly no audience
would stand for blares of static in the
sound, or to have the picture made into a
series of splotches periodically by outbursts
of static.
Dr. Alexanderson’s performance was
wonderful, but too imperfect to indicate
that television has anything except novelty
to offer the general public at present.
June 21, 1930
EXHIBITORS HERALD-WORLD
79
Three Directors Go
On Job on Darmour
Comedies for RKO
Three Larry Darmour directors are going
into action on the producer’s two-reel com-
edy talkers for Radio Pictures. The three
are Albert Herman, who has made all the
productions of the Mickey (Himself)! Mc-
Guire series since first produced three years
ago, Lewis R. Foster and Phil Whitman.
The first of the Karl Dane-George K.
Arthur series is now underway. It is titled
“Men Without Skirts.” Others in this group
will be “Broken Wedding Bells,” “Dumbbells
in Derbies,” “Lime Juice Nights,” “Dizzy
Dates” and “Knights Before Xmas.”
Louise Fazenda’s first goes into work early
next month, to be followed by “A Fall to
Arms,” “Too Hot to Handle,” “Treat 'Em
Rough,” “Second Hand Kisses” and “Blondes
Prefer Bonds.”
The Darmour studio staff includes E. V.
Durling, Johnnie Grey, Hampton Del Ruth,
Hal Davitt, Jimmie Vac, Marty Martin, Billy
West, Nick Barrows, Scott Littleton and
Joseph Levering, while the musical super-
visor is Lee Zahler.
Pathe Names Lalley
Production Manager
Of Short Comedies
H. F. Lalley is the new production manager
of two-reel comedies at the Culver City
studios of Pathe, under the supervision of
John C. Flinn. Lalley formerly was manager
of production at the Pathe Eastern studios,
taking his new job after completing work on
“Pardon My Gun,” Western feature.
Invites Stage Casts to
Preview of Film Operetta
Actors sometimes like to see and hear
shows other than the ones they take part in,
and when the “Song of the Flame” came to
the California theatre, San Francisco, Man-
ager Stanley Brown invited the entire com-
panies offering the “Criminal Code” and “The
New Moon” at local houses to attend a mid-
night preview of First National’s operetta.
The preview was well attended and the pro-
duction received some splendid word-of-mouth
publicity before being offered to the public.
Gets John Boles to Sing
Over Radio; Up Goes B.O.
Manager Cliff Work of the Orpheum thea-
tre, San Francisco, is not the least bit averse
to enlisting the aid of the radio when pub-
licity of this kind promises to help out at the
box office. Recently John Boles came to make
a personal appearance at the theatre in con-
nection with the opening of “Captain of the
Guard,” and was also featured over the air
by the National Broadcasting Company, sing-
ing song hits from his pictures.
Fourth of July Picture
Is Recorded Only on Disc
A new short for the Fourth of July, under
the title “Independence Day,” has been com-
pleted by James A. FitzPatrick in the Amer-
ican Holiday series. The action and characters
are modeled in animated clay, while Colo-
nial melodies provide the musical background,
and FitzPatrick tells about the origin and
significance of the observance. The produc-
tion runs three minutes and is recorded ex-
clusively on disc.
Better Sound Reproduction
CHICAGO HEAPS PRAISE ON NEW TITAN
SHOWS! . . . PROMISE OF MIGHTY ENTER-
TAINMENT AT POPULAR PRICES FUL-
FILLED! . . . THRILLED THRONGS GREET
CELEBRITY VAUDEVILLE AND OUT-
STANDING TALKING PICTURES! . . .NEW
SHOW IDEA AMAZES HOLIDAY CROWDS!
:iy%
:^V'j
y
AWARD BRONZE
PLACQUE ON OPENING
DAY FOR PERFECT
PALACE SOUND
To the left is a photograph of the placque
presented by EXHIBITORS WORLD-HER-
ALD for the high quality of sound reproduc-
tion at the Palace.
Technical experts from the trade paper con-
ducted an exhaustive test of the new 1931
equipment.
PALACE DOORS OPEN 10:30 A. M. POPU-
LAR PRICES: 35c to 1 P. M.— 60c to 6 P. M.
— 75c Evenings. Performances Continuous to
Midnight.
500
smokinu i oN
<*££&«■
view
O.XV.MDOUPH L A f/ULE
WaAGLEN,
& FI FI D'OfKA-Y
On The Level"
Mightier than “What Price : Glory » Funnier than
“Cock-Eyed World”— All-Talking
IN PERSON ON THE STAGE
mi\ WF ' JOHNNY BUEtt -COXY’S GANG |
MU. N O - Many othei. Outstanding Acts
Topping off the advertising campaign with which Radio-Keith-Orpheum
made known its change to a straight policy of motion pictures and vaudeville
for the Palace theatre in Chicago was announcement of the awarding of the
Herald-World plaque for better sound reproduction to the Palace. The
campaign was arranged by J. J. Hess, R K O’s Western director of advertising
and publicity, and William H. Adler, director for Chicago and adjacent
territories.
This reproduced advertisement shows the role played by the Award of
Merit in a special campaign of a theatre whose sound has won the right to
this distinction.
All interested in the industry are invited by the Committee on Awards to
make known to it any theatre which deserves consideration for the awarding
of the plaque.
80
EXHIBITORS HERALD-WORLD
June 21, 1930
w
THE THEATRE
Barking Dogs Bite Chunks Out of Records
Box Office for Howling Success
of
Songs of Seductive Love —
And Roguish French Airs
MAURICE
“Dream Lover"
"My Love Parade"
"Paris, Stay the Same"
“Let's Be Common"
“Nobody’s Using It Now'1
CHEVALIER
What a plight — a bewitching, lov-
able beauty surrounded by bowing,
atern-face-d dignitaries — -do you
wonder that She- is captivated by
this dashing Frenchman 'who sings
of his love in the best Parisian
manner?
WITH
JEANETTE MacDONALD
LUPINO LANE
LILLIAN ROTH
LIONEL BELMORE
Where Sound
Sounds Right
An interesting ad from the Rialto theatre at Birmingham , Ala., showing how the theatre
management made use of the songs from Paramount’s “ The Love Parade” in its copy. This
makes effective use of establishing a trademark of the theatre’s name.
The Light Brigade, composed of six
hundred cavalrymen who dashed into
the jaws of death, according to the
poet, had nothing on Rodney Toups,
resident manager of Loew’s State the-
atre at New Orleans, when he at-
tempted to enter the theatre via the
stage entrance Saturday after inviting
young New Orleans to bring a dog
and receive a ticket to see “Hot Dog,”
the current film at that playhouse.
Saturday morning dogs of high and low
degree, young, old and middleaged, flap-
pers and sheiks of the canine world, many
of them musical who played the banjo
while awaiting the arrival of Manager
Toups, trotted their way from all sections
of the city to Canal street, accompanied
by their owners, in a procession that would
make a dog catcher’s eyes glisten had he
been in that particular vicinity.
Spitz Twins Win Notice
Small twin baby Spitzes behaved in a
fashion extraordinary for babies, distin-
guishable only by the blue and pink rib-
bons tied around their respective necks,
so much alike they were. The life of the
party was Rex, one amitious young police
pup, whose exuberance in greeting these
members of his dogdom nearly wrecked
the gathering and held up the taking of
the pictures.
Rex was fitted out in a belt and leash
studded with shining brass, and it took the
combined efforts of his youthful owner,
the owner’s mother, several husky police-
men and most of the audience present to
keep him in bonds.
The antecedents of another black and
white spotted dog were explained by a
young man who claimed him as being a
mixture of poodle and Spitz.
There were the usual khaki-colored
“what-have-you” dogs, distinguishable by
their kindly faces and no particular sign
of breed, a lovely white Spitz, who was
kept tractable by' the efficient method of
his owner in keeping his jaws clamped to-
gether so as to prevent snapping.
All sorts of other dogs joined the gath-
ering as the minutes went by, and in a bit
of friendly dog talk they discussed learn-
edly the eccentricities of several breeds of
cats and of various brands of bones.
A Pretty Bit of Publicity
It was the prettiest bit of publicity
pulled in New Orleans for many a moon.
“Hot Dog” is a unique picture marking
the debut of talking dogs, an addition to
a film world gone crazy over making
orators out of monkeys, mice, cats and
fishes, as the talkers progress in the usual
lavish fashion with which Hollywood and
the studios handle all its fads.
The plot concerns a court trial, an ad-
venture by one gangster pup and a mar-
ried lady pup. The dogs were trained to
snap their jaws open and shut at regular
intervals, and afterwards the voices were
put in to fit the words into the opening
and shutting of the dogs’ mouths. The
effect is both amusing and remarkable for
its perfection of technical detail.
Manager Starts Campaign
To Boost City to Tourists
Single-handed, Manager Joe Franklin of
B. F. Keith’s theatre, Ottawa, carried on a
campaign of protest against the laxity of civic
officials with regard to the boosting of the
Canadian capital as tourist center. As a direct
result of his activity, the city is placing a
number of illuminated signs on the highways
and has placed tourist agents at several bor-
der points.
San Francisco Fire
Is Celebrated with
Seats Up to $2,000
The most destructive fire in history may
seem an odd event to be celebrated, but the
San Francisco holocaust of 1906 is celebrated
annually by the Press Club with a special
performance at some theatre. This year’s
event was held at the Fox theatre and was
a triple affair, combining the regular Midnite
Matinee of this house, the Press Club Rukus
and the National Vaudeville Association
Benefit.
The general admission charge was placed
at $2, but seats in the diamond horseshoe sold
at $2,000 a throw and some of the gallants had
their ladies with them. All the theatres in the
city worked for the show, newspapers gave
freely of space and a handsome sum was
realized. Mayor Rolph issued a special proc-
lamation boosting the affair and several screen
stars came up from Hollywood to assist in
making it a success.
June 21, 1930
EXHIBITORS HERALD-WORLD
81
Boy Neatest with
Colored Crayons Is
Winner of a Pony
The Lyric theatre at Indianapolis, through
a novel stunt, demonstrated that the automo-
bile has not taken the place of the pony in
the mind of childhood. Working in conjunc-
tion with the Indianapolis Times, a beautiful
pony was given as the first prize to the youth
who was best with ordinary colored school
crayons.
Otto Gray and his Oklahoma Cowboys, from
whose pony ranch in Stillwater, Okla., the
pony came, opened a week’s engagement at
the theatre as part of the stage show. Each
child was given a folder, inside which was
a sketched outline of the pony in question.
All that was necessary for the child to do
was to take the folder home and color it to
the best of its ability. The name and address
was inserted in a place provided at the bot-
tom. Neatness was one of the big features
in deciding the contest. The youth had to be
less than 16 years old, and art students, pro-
fessionals and newspapers and theatre em-
ployes were barred.
Votes Pouring in
For Dream Home
In Stanley Contest
Votes are pouring in to the ballot boxes of
more than 100 theatres participating in the
Stanley-Warner “free-for-all. fair-to-all” pop-
ularity contest, in which a $30,000 “Dream
Home” erected by John H. McClatchy in the
69th Street section of Philadelphia is being
offered as a first award, with forty-nine others,
consisting of a Chrysler automobile, living,
dining and bedroom suites, household equip-
ment, china, linen, mirror, trips to Bermuda
and Yellowstone Park, all donated by Phila-
delphia merchants, valued at $25,000.
The Philadelphia Inquirer carries a daily
featured article about the contest and the
coupons used appear only in the Inquirer.
Theatres taking part in the contest aid in pub-
licity from the screen, while three-sheets, lobby
displays and outdoor billboards are being used
in this tieup, which is one of the greatest ever
conducted.
Huffman’s Aladdin May
Have Much to Do with
Fox and Warner Winners
Harry Huffman, operating the Aladdin, up-
town house in Denver, may have much to do
with the fact that the Denver exchange of
Fox has won the Fox Week and Grainger
Week trophies for two years and leads for
Jimmy Grainger Week in June, and that War-
ners’ Denver exchange won in the Sam E.
Morris Month campaign.
Huffman’s Aladdin is independent, with
franchises with both Fox and Warner. And
the exploitation successes of Huffman’s staff
may have much to do with the pictures’ rec-
ords throughout the territory.
The Perfect Calf; It’s Fine
Idea for Theatre Contest
Contests to discover the perfect calf in
connection with the showing of “The Golden
Calf” seem to be sure fire. The stunt was
tried with big success at a midnight show at
the Indiana theatre in Washington, Ind. The
curtain was lifted 30 inches, revealing the
participants calves only. The winner was
chosen by applause from the audience. And
for prizes, hose were given, naturally, six
pairs to the first winner, four to the second
and two to the third.
This layout will show the success achieved by Pat J. Flaherty in his campaign
for window displays for lied Star songs. Red Star Music Company is a sub-
sidiary of Fox Film Corporation. The accompanying story explains the displays
in detail.
Red Star Makes Many Tieups
For Windows on Fox ’s Songs
Pat J. Flaherty, general manager of Red Star Music Company, subsidiary of
Fox Film Corporation, is obtaining a large number of window tieups with music
dealers for Red Star songs, and the hookups are not confined to any single part
of the country.
In the layout above are shown displays ef-
fected on both coasts in connection with the
music product of Fox Films.
McCormack Songs Featured
At the upper lefthand corner is shown the
window devoted to the display of “I Feel You
Near Me,” “A Pair of Blue Eyes” and “The
Rose of Tralee,” the songs sung by John Mc-
Cormack in his epic, “Song o’ My Heart,” in
the window of the Southern California Music
Company, of Los Angeles. The display was ar-
ranged by Red Star’s Coast representative,
Herman Schenck, through John Apffel, the
manager of the store.
In the upper righthand corner is a partial
reproduction of a recent “Happy Days” dis-
play, arranged by “Red Star” Tom Huston, in
the Philadelphia McCrory Store managed by
Mr. Fields.
Kresge Store in Tieup
The lower lefthand corner depicts a view
of the Brooklyn Kresge Store, of a full win-
dow display of “I’m in the Market for You,”
“Just Like in a Story Book,” “Eleanor” and
“High Society Blues,” the score of “High
Society Blues.” All Brooklyn music dealers
tied up with the Fox theatre, Brooklyn, on
this playdate, and the best business of many
weeks at this stand resulted. Flaherty, aided
by Sam Wigler, worked with Mr. Sheehan,
the manager of the store, on this one.
The lower righthand corner shows a
highly attractive display in the Market and
Broad Music Company window in Newark,
N. J. Both windows of this store were tied
up with the showing of “High Society Blues”
at Loew’s State theatre, Newark, N. J., and
attracted unlimited attention from passers-by
at the busy corner of Broad and Market
streets. Mr. Phillips, State theatre manager,
and Sam Wigler of Red Star, made the
necessary arrangements with Peter Argyras,
the store manager.
GREATEST
TALKING TRAILER
Ever Produced
FLOYD GIBBONS
First Appearance on Talking Screen
ANNOUNCING
“WITH BYRD at the
SOUTH POLE”
ORDER FROM
NATIONAL
SCREEN SERVICE
Chicago New York Los Angeles
82
EXHIBITORS HERALD-WORLD
Marquise and aerialist.
“Swing High’" Play
At San Francisco
Orpheum
AN FRANCISCO must have thought it
had a real circus in town when Pathe’s
“Swing High” arrived at the Orpheum.
A parade, two and one half blocks long,
met the players who took part in the pic-
ture, at the station, when they arrived! to
he present at the first showing. It consisted
of circus wagons, a motorcycle escort and
automobiles, and wended its way to the city
hall, where it was greeted by Mayor Jim
Rolph’s entire official family. From there
the parade moved to the theatre, where it
found the marque decorated in great style.
High above the marquise, 100 feet in fact,
an aerialist gave thrilling exhibitions every
twenty minutes for eight hours. (Note him
in the upper right hand comer of the long
picture.) In the lobby, decorated to make
one think of the entrance to a circus tent,
was a woman acrobat, who kept people in-
terested while the aerial performer was in
between stunts. This ballyhoo was retained
during the first week of the showing. The
three circus wagons were also kept in the
street all this time.
Backing up much newspaper space de-
voted to the picture, 100,000 specially pre-
pared circus broadsides were distributed
from house to house. Two song numbers
from the picture were plugged 15 to 20
times a day over the local radio station.
Part of the “Swing High ” parade.
Lobby and its circus-like aspect.
June 21, 1930
What Did They Say?
Stills in Papers Are
Basis for Contest
An interesting contest was featured by the j
advertising staff of Fox Wisconsin Theatres :
in connection with the showing of “Anna
Christie,” at the Merrill theatre in Milwaukee.
As this is Greta Garbo's first talker, that fact
was strongly featured in all advertising. It
was also made the basis for this tieup with
the Wisconsin News.
The contest consisted in the News running
stills taken from the photoplay on four
separate days before the picture opened. The
object of the contest was to write in the con-
ception of the conversation passing between '
those in the pictures in. each four instances, i
As a result, the public library was flooded
with requests for Eugene O’Neill’s play in an
effort to obtain the proper wording in each ;
case.
Four cash prizes were awarded, consisting
of $50, $35, $15 and $10, in addition to 50
pairs of passes to see the picture, with equal
awards in cases of ties. Several hundred re- f
plies were received in the contest and it re-
ceived a great deal of publicity in the News,
in addition to the stills.
Girl Violinist Wanders
Through Town Playing
Songs of “ Street Girl”
When “Street Girl” played the Kirby the-
atre, Houston, Texas, Manager E. E. Collins
launched a street ballyhoo idea that not only
got him widespread attention on the streets,
but gained him invaluable newspaper repre-
sentation as well.
To call attention to the role created by
Betty Compson in the R K O picture, Collins
hired an attractive girl violinist who wandered
about town playing her violin on street cor-
ners, in restaurants, or wherever she could
collect a crowd. The girl played songs from
the motion picture, which she announced.
Accompanying her was a newspaper pho-
tographer who shot pictures of the crowds.
Daily these pictures appeared in the Houston
Press.
Color and Record Tieups
Boost “ Phantom of Opera”
Hitting the pins squarely between numbers
1 and 2, Joe Weil goes into action again for
a 300 score in offering exploitation ideas for
Universal’s “Phantom of the Opera” in sound.
Here is just a skeleton of the many sugges-
tions he advanced to exhibitors : red lamps in
all billing to carry out the Phantom Red
color idea; Phantom Red tieups with stores;
Phantom Red lipstick hookups ; sale of the
book in the lobby in addition to donation of
copies to the library; tieups with music
dealers selling “Faust” records and sale in
lobby; special letters to music clubs, pre-
views for school heads and music critics;
appeals to the French residents, and finally
slogan contests.
Scheduled Busses Bring
Suburbanites to Theatre
Patrons of the Jackson theatre, suburban
house of Cincinnati, who live at a consider-
able distance, have been granted unusual ac-
commodations for attending this house.
Manager Jerome E. Jackson has arranged
with local bus company for a special theatre
bus to leave end of line shortly after eve-
ning dinner hour, arriving at the theatre
terminal in time for the 7 o’clock show. The
last return trip at night is scheduled to leave
the theatre immediately after the final per-
formance.
June 21, 1930
EXHIBITORS HERALD-WORLD
83
A tea garden established by Jensen and von Herberg's Liberty theatre in Seattle has become
so popular that other houses in the city are adopting the fad of employing tea leaf fortune
tellers.
Tea Garden for Woman Patron
Wins Favor at Seattle Liberty
Jensen and von Herberg’s Liberty theatre in Seattle set a new standard in
western motion picture entertainment recently with the opening of a tea gar-
den for the convenience of its women patrons.
Theatre Used as
Polling Place Adds
To Civic Prestige
The Parkside District of San Francisco,
Cal., is a community distinctive from all oth-
ers and even boasts its own “Mayor.” When
the time for the annual election rolled around
the management of the Parkside theatre
offered this house as the polling place and the
offer was accepted.
The election and formal installation of the
new official filled the theatre to capacity, with
a police judge administering the oath of office
and with several supervisors and other public
officials in attendance.
The stunt brought the theatre a lot of
favorable publicity and emphasized the will-
ingness of the management to cooperate in
civic and community affairs.
Line Sketch of Scene
From (iVagabond King ’
Used for Color Tieup
For the sum of $7.50 the Rivoli theatre at
Indianapolis perhaps got more value re-
ceived recently than ever before for any
like outlay. In cooperation with the Muncie
Star, the theatre ran a line sketch of Dennis
King as he appeared in one of the scenes
of “The Vagabond King” and offered
prizes for the best coloring of the picture.
The first prize was $5, the second $2.50,
both in cash, and the remainder of the
thirty prizes consisted of ducats.
The coloring idea was to create interest
not only in the show, but also the techni-
color part of the photography. The re-
sponse was little short of marvelous and
the execution of some of the coloring was
rather a revelation to the management.
Scotch Matinee Given
By Scot and It Works
Frederick Pickerel, manager of the Poncan
theatre in Ponca City, Okla., staged a very
successful “Scotch Matinee” when he showed
both “The Big Bond” and “The Great Gabbo”
as a double feature. He ' advertised the
“Scotch” idea to two packed houses. The idea
is simply to show two features for the price
of one. Very simple, yet the idea clicked
with the patrons under the new name. Fred
is regarded as one of the best and most suc-
cessful managers in Oklahoma, and — yes, he’s
a Scotchman.
All Bills and Missus Bills
Entertained at Theatre
All Bills in Ottawa, Ontario, and their
wives were in evidence at the Avalon theatre,
the occasion being the annual theatre night of
the Ottawa Elks. Following the regular per-
formance, dancing was enjoyed in the spa-
cious foyer, music being supplied through the
screen amplifiers by means of the non-syn-
chronous equipment in the booth. Refresh-
ments also were enjoyed.
41 Winners in Spelling
Are Theatre’s Guests
Fortv-one children who were school win-
ners in the spelling contest conducted in the
county, exclusive of Indianapolis, were
treated to a theatre party at the Indiana
theatre, the party given under the auspices
of the management, a newspaper and the
parents and teachers association. Special
seats were given them and the film was one
of special interest to children.
The tea garden represents typical Oriental
atmosphere. It is located in the ladies’ lounge
on the mezzanine floor. It was constructed
of bamboo and is decorated with grass mats
and highly colored lanterns. A Japanese and
a Chinese girl, wearing native costumes, are
in attendance. Tea is served with the com-
pliments of the theatre to all of its women
guests each afternoon frorti 3 to 5 o’clock.
Dainty cakes and fruit flavored sugars are
served with each cup.
One of the well known psychics of the
northwest is in attendance and reads the tea
leaves for the women who want to know all
about the future.
Although started as a novelty for the
amusement of patrons, the tea garden and tea
leaf reader have become so popular that the
innovation will be continued indefinitely, and
other theatres, impressed by the immediate
popularity of the tea leaf readings, followed
the Jensen-von Herberg idea by employing
fortune tellers. None, however, has gone so
far as to serve tea or other refreshments to
the patrons.
Another unusual feature of the Jensen-von
Herberg theatre is its giant screen. This en-
larges the figures on the screen to such an
extent that every facial movement is easily
seen in all sections of the house.
Although the house was built long before
the advent of talking pictures, there are no
dead spots in , the house, and every recorded
sound can be heard distinctly in every seat.
tSr ^ jj$
Kiddie Club Well Received
A Kiddie Klub, formed by the manage-
ment of the Fountain Square theatre at
Indianapolis, has proved to be a business
getter, according to Earl Cunningham, man-
ager. Buttons are distributed to the chil-
dren who call at the theatre. They are
members of the club and each month a spe-
cial show is given for them. At these
shows special prizes are offered for any
good stunts.
Gets Johnny Mack Brown
To Appear at the Theatre
When Johnny Mack Brown, M G M star,
made a two-night personal appearance at
Loew’s State in New Orleans, big crowds
were the result, and the four local newspapers
carried lengthy interviews and pictures. Brown
was in New Orleans shooting scenes for
“Great Day,” and Rodney D. Toups, manager
of Loew’s State, couldn’t let that opportunity
slip.
POSTER PRINTING
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Type or Special Designed Engraved
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RANDOLPH 3217
84
EXHIBITORS HERALD -WORLD
June 21, 1930
w
THE SHORT FEATURE
Newspictures
Putting Contest in Foyer Is
Hole-in-One at the Box Office
Short features have come into their own in major exploitation in a way that
never has been experienced before. We have seen the theatre’s advertising of
short product in some instances rise to where it even paralleled that of the long
feature, and indeed in a few cases on a particular picture even take the more
prominent place. All that, practically, has taken place since the introduction
of sound into short product. And now comes the instance of giving the short
comedy the headline in exploitation.
It was a clever bit of exploitation that was
applied by the management of the Tower the-
atre in Milwaukee, a neighborhood house, for
Educational’s “Match Play,” that golf com-
edy starring Walter Hagen and Leo Diegel,
the professional wizards of the woods and
irons.
The picture already had played the Wiscon-
sin theatre, deluxe house of the Midwesco
chain, in downtown Milwaukee, and it had
been well received.
Milton Harmon, manager of the circuit’s
Tower, saw an opportunity to play it up in
the outlying house, and arranged a miniature
putting green in the foyer of the theatre. That
had been done before, of course, in connec-
tion with the picture. But something else
was added. Harmon arranged a contest. This
ran the week before the opening, and it was
a putting contest, with patrons as the com-
petitors.
For each patron who made a hole in one
the goal of every Knight of the Divot,
Harmon offered a complimentary ticket. Each
patron was allowed one shot. And did they
respond? Well, at the end of the first night
it was necessary to have a professional there
to keep the patrons in line. The pro wore
all the trappings of the links.
Harmon did not stop there. He also pro-
moted a genuine set of Walter Hagen irons,
as well as other equipment for putting over
the idea.
So well did this plan work out at the
Tower that the circuit decided to use it also
in the Uptown, Garfield, Modjeska, Oriental
and Paradise theatres.
Free Rides in Airplanes
Given Five Patrons a Day
During the presentation of “Young Eagles”
at the Capitol theatre, Montreal, five patrons,
each day were accorded the privilege of a free
airplane ride.
HEARSTMETROTONE NEWS NO. 273— Wykoff,
Coast star, sprints 1UU yards in 9.4 seconds at Chi-
cago meet — General Pershing makes memorial pil-
grimage to heroes last resting place at Waereghem,
.Belgium — Gallant Fox wins $81,340 Belmont classic
— Carol is restored to tnrone of Rumania — Bull-
fight near Baris starts riot, as French S. 1’. C. A.
members, led by woman, invade arena.
HEARST METKOTOiNE NEWS NO. 274 — Mystic
Shriners invade Canada — Dominion school children
honoring delegates at Toronto — Federal agents de-
stroy 8,000 gallons of bootleg liquor at Wichita,
Kansas — Boys are boys the world over, and street
urchins of Condon like cricket — Dwight W. Mor-
row, banker and statesman who is being talked of
for presidential candidacy, talks to you — Shintos of
Japan hold festival of shrines — Queen Mary sees in-
door military tournament in London.
UNIVERSAL NEWSPAPER NEWSREEL NO. 46-
Uncle Sam gets 403 “future admirals” at Middy
graduation — 50,000 Jews protest immigration ban
in Palestine by British — Mayor of Yokohama throws
out hrst ball for baseball season in Japan — Dress as
troops of original thirteen states in march of “an-
cients”-— Twelve millions in World War submarines
goes to junkyard — Embracing of Christianity by
Indians 75 years ago is celebrated — Boy golfer, 3,
gets set to become a second Bobby Jones — Citizens
save cities from floods in South.
UNIVERSAL NEWSPAPER NEWSREEL NO. 47-
Carol speeds in air to Rumania’s throne — “Boys in
Gray” march again at reunion in Biloxi, Miss. — One
dead as giant liner plunges into sea with 15 aboard
— Gold Star Mothers visit the last resting places
of hero sons — Sliding mile-a-minute down 100 foot
chute is new water thrill — Coolidges give up $32.50
a month home for mansion of sixteen rooms — Gal-
lant Fox wins at Belmont.
KINOGRAMS NO. 5612 — Veterans of Lost Cause
march at Biloxi, Miss. — Raise plane that landed in
water with 15 aboard — Carol takes Rumanian crown
he once renounced — Frank Wykoff breaks world mark
for 100 yard dash at Chicago meet — Gold Star
Mothers visit graves of thousands at Suresnes,
France — Gallant Fox adds Belmont triumph.
KINOGRAMS NO. 5613 — Prince takes salute as
brigade of guards honors king’s birthday, with king
reviewing them from balcony of Buckingham Pal-
ace— President Hoover presses button and 22 million
Board of Trade Building opens trading in Chicago —
President-elect Dr. J. Prestes of Brazil is welcomed
by Hoover — Bobby Jones does it again, winning
British amateur golf title — 241 cadets now officers
in American Army — Girls of Hungary revel in
Rhythmics — Dental office for animals is opened at
Washington — Enterprise wins first race of Cup
defenders.
PATHE NEWS NO. 49 — Graduating class of An-
napolis marches with regiment — Wykoff of Southern
California dashes 100 yards in 9.4 at Chicago meet
— Famous landmark church of New York caves in
while being demolished — Girl paddlers race at
Lasell Seminary — Premier Ramsay MacDonald of
England and his daughter, Ishbel, leave for Scot-
land in plane — Empress of Japan views launching
of 10,000-ton cruiser — Elite Southern sportsmen
stage horse show at Birmingham.
PATHE SOUND NEWS NO. 49— Nippon’s First
Lady sees latest Treaty warship take water —
Southern California triumphs over Harvard at track
meet — Senator Wesley L. Jones, dry leader, states
views on popular referendum on prohibition —
World’s best oarsman, Bert Barry of England,
demonstrates scull practice — High school youths of
Pasadena try out tiny^ gas-driven plane — First class-
men at Naval Academy march in full dress review
— South’s elite vie in horse show.
PATHE SOUND NEWS NO. 50— World’s tiniest
tourist railway is exhibited at Barcelona, Spain —
James Roosevelt, son of New York’s governor,
marries charming Betsy Cushing — Confederate vet-
erans hold fortieth reunion at Biloxi, Miss. —
Schoolboys use bees as mittens to demonstrate in-
sects’ friendliness — Tribute is paid to General de
Sucre, liberator of South America, on centenary —
The King’s Own step to the Queen’s taste in
London review.
PARAMOUNT NEWS NO. 91— Speedway stars
sprint over motor course in curves at Woodbridge,
N. T. — Unusual pictures show Taku, greatest
Alaskan glacier, as first thaw begins — Rhineland
snorts devotees naddle up river in Indian style — -
Peppy chorus girls trv out steps on Paramount
theatre roof in Paris — Planes crash in tests of min-
iature air fleet — General Pershing and Ambassador
Edge see new war memorial at Chateau Thierry — -
Rival fire companies turn on wet sunply in spirited
hose-nolo mateh — Swarthy camel-drivers take part
in Libyan Desert racing classic.
Here is the putting green in action in the foyer of the Midwesco Tower theatre , Milwaukee
neighborhood house, for Educational’s “ Match Play,” starring ft alter Hagen and Leo Diegel.
The putting contest attracted enviable attention.
June 21, 1930
EXHIBITORS HERALD-WORLD
85
W
MUSIC AND TALENT
Publix Stageshow Units To Return
STAGE SHOWS
San Francisco Fox
Week Ending May 29
For variety the stage shows at the Fox theatre are
mighty hard to beat. Last week we had Polly
Moran in a rough and ready line of chatter that
kept everyone in the giggles and this week we have
none other than Nils Asther, handsome and suave,
who gets a great hand, especially from the ladies.
The show opens with a musical offering by Walt
Roesner and his orchestra in which are interwoven
selections from “Carmen,” “Faust,” “Pagliacci” and
“La Gioconda.” A soloist offering a popular air
brings the concert to a close.
The stage offering is Fanchon and Marco's “Good-
fellow Idea” and is elaborately staged with an
European setting. A drinking song reminiscent of
Old Heidelberg is offered by Bud Averill’s Songsters,
a male ensemble of nineteen voices and this quickly
drifts into the thunderously revived “Stein Song” of
Maine, with a lot of relics in the form of old steins
much in evidence. The well-voiced young chaps are
costumed in a style that suggests the “Student
Prince” and are well trained.
Lucille Page gets a good hand for her dancing
and Helen Burke is also rewarded for her difficult
feats of contortion.
A quartette takes its American singing lesson and
offers some real novelties in harmony, presenting
some 6ongs that are intended to be funny and live
quite up to the intention.
The singers scatter when an airplane is sighted out
of control and Harrison and Elmo, working in black-
face, land in a parachute. A lesson' in shooting
crap is given and proves excruciatingly funny, even
to those knowing nothing about the game. The pair
close their turn by demonstrating that they are just
as nimble with their feet as with their hands.
Nils Asther is introduced by Walt Roesner and
comes out onto the platform of’ the elevated pit to
talk. When he leaves for the lobby to autograph
some photographs he about breaks up the show.
The Songsters sing “Song of the Dawn,” presented
with lighting effects and as this comes to an end
a drawbridge is lowered and girls come down in
colorful costumes, forming a striking picture.
Milwaukee Wisconsin
Week Ending May 29
A drop representing the upper part of a woman's
face with swinging eyes and the lower half hidden by
a large fan, represents the background for Fanchon
& Marco’s “Eyes” Idea. "Your Eyes Have Told Me
So” is the song selection featured in the opening
episode in connection with which the female members
of the Idea are introduced with various song num-
bers including “Bright Eyes.” “Where Did You Get
Those Eyes," and "What Do You Want to Make
Those Eyes at Me for,” each girl obliging with a
snappy dance step.
The Joyboys’ own arrangement of "Strike Up the
Band” is featured by the orchestra under the direc-
tion of Roy Dieterich, who sings the hit through.
Seven members of the orchestra give their impression
of a German band in connection with this number.
Keo, Toki and Yoki offer a tuneful piano number
accompanied by the female member of the trio ; a
snappy uke selection and a bit of barrel rolling from
a lying position on the piano.
The Six Candreva Brothers, all playing cornets,
offer a difficult operatic selection in fine fashion.
They then immediately go into a dance number with
(Continued on page 87, column 2)
Mark Fisher
Mark Fisher, who wouldn’t know his picture,
each and every week he is besieged by the
makers of Panamas or some article to pose
for pictures and to endorse their article.
Department stores are now and then devoting
full page ads announcing he will be on hand
to welcome their customers in some department
or other. So consequently practically every one
in the city knows of him. This week he is
appearing at Balaban and Katz’ Oriental
theatre and with his voice and personality
need I say he is making a hit, guess not.
We have given his biography a number of
times before but for those who have for-
gotten and those who might have missed it
here goes. Mark came to Chicago in 1924 to
join the Oriole orchestra and was with them
until 1925 when he joined Balaban and Katz
to become a master of ceremonies and is now
in his fourth year with them. They chose him
to open their Paradise theatre and I defy any-
one to try to replace him in this particular
house.
Score of “Viennese Nights”
Published by Harms
Warner Bros, announce that Harms, Inc., have
been assigned to publish the score of “Viennese
Nights,” the first original romance written for the
screen by Oscar Hammerstein, 2nd, and Sigmund
Romberg. Included among the potential hits soon
to appear on Harms’ list, are : “I Bring a Love
Song,” “You Will Remember Vienna,” “Here We
Are,” “Regimental March,” “I’m Lonely,” and 4Ja,
Ja, Ja.”
“Viennese Nights,” directed by Alan Crosland, will
have a large cast headed by Vivienne Segal, Alex-
ander Gray, Jean Hersholt, Walter Pidgeon, Louise
Fazenda, Alice Day, Bert Roach, June Purcell and
Milton Douglas. The production is scheduled for early
release.
Executives * Trip
Reveals Talkies
Not A lone Draw
General Federation of W omen s
Clubs Deplores Greater Use
Of Canned Music
(Spcical to the Herald-World)
PORTLAND, ORE., June 17.—
There is a tendency over the entire
country of returning to stage presenta-
tions in the larger theatres, something
that Paramount - Publix is gradually
working out. This statement was made
here by A. M. Botsford of New York,
advertising and publicity director for
the entire chain of Paramount-Publix.
theatres, accompanied by Ed Smith,
coast division manager for Publix, and
C. C. Perry, divisional director for the
West, who are completing an inspec-
tion tour of Paramount houses. Perry
is the successor of Ralph Crabill.
At present but four Paramount the-
atres on the coast and a like number
in the South are getting stage shows,
but it is expected that further develop-
ments along this line will be made. It
would seem from this that “the picture
is not now the thing,” but that the pub-
lic are going to demand more for their
money.
Federation Adopts Resolution
Deploring the tendency toward
greater and greater use of canned
music, the General Federation of
Women’s Clubs in convention in Den-
ver last week adopted a resolution
which was forwarded to the American
Federation of Musicians, in convention
at the same time in Boston.
The Federation resolution as first presented
it is said, mentioned specifically the motion
picture theatres with their increased usage of
mechanical music and consequently reduced
( Continued on page 86, column 2)
UNIFORMS SSJSS COSTUMES JSSSSh* BROOKS ™
86
EXHIBITORS HERALD -WORLD
June 21, 1930
Lee Weber
Above is a photograph of one of New York’s
most popular organists who has just opened at
the Paramount Publix Texas theatre, San An-
tonio, Texas. Lee, as he is intimately known
to his friends, is a native Bostonian and has
been featured in many of the most important
houses in the East. Incidently, this is the
first time he has been west of the Hudson
River.
Warner Songs Voted Most
Popular by Radio Fans
Through a comprehensive poll taken by the direc-
tors of the Ohrbach Radio Programs, which are
broadcast at eight o’clock every Sunday evening over
station WMCA, it was discovered that three featured
numbers from “Hold Everything,” Warner Bros,
comedy hit, received more votes than the combined
total of all the other songs played by the Ohrbach
orchestra.
The winning numbers were “Don’t Hold Every-
thing,” “When the Little Red Roses Get the Blues
for You,” and “Sing a Little Theme Song,” all of
which will be repeated on the June 22nd program.
It is estimated that the Ohrbach Hour has an audi-
ence of over 250,000 persons.
Units to Return
( Continued from page 85, column 3)
employment of musicians. As finally sent to
the Federation of Musicians, however, it elimi-
nated reference to theatres as such but did
state that a result of the movement was that
because of canned music the young people
were losing an incentive toward study of good
music and thus were being deprived of one
means toward improved culture.
An attractive and effective window display on
the new Witmark hit, “Dancing With Tears
in My Eyes” featured by Rudy Vallee at the
Paramount theatre in Brooklyn, N. Y. This
window represents a tie-up between the S. S.
Kresge Stores of St. Louis and the Missouri
theatre of that city. Milton Slosser, who fea-
tured the number is the most popular organ-
ist in St. Louis, Mo.
Some News of This Week and Last. . . . Just re-
ceived a letter from Julia Dawn who is over in Aus-
tralia at the Prince Edward theatre doing great.
Sure glad to hear from her. You know Eddie Fitch
is chief organist over a chain of theatres in Aus-
tralia, too. . . . Paul Specht and his orchestra under
the supervision of Lee Seymour this week have be-
come a regular feature on the Majestic hour spon-
sored by the Grigsby-Grunow Company of Chicago.
They broadcast over the Columbia network of sta-
tions. . . . Yasha Bunchuk this week is celebrating
his first anniversary as conductor of the Capitol
theatre Grand orchestra in New York. . . . Bob Nolan
and his orchestra as well as the Publix unit "Putting
on the Dog,” with Doris Roche and Sammy Cohen
was broadcasted over station WIBO from the Chicago
theatre last week. Bob Nolan, of course, was master
of ceremonies and as the paper 6aid master ceremon-
ing is Bob’s long 6uit. . . . Mark Fisher did his
shows at the Oriental up in his usual way, A num-
ber 1. . . . Henri Keates was at the Harding theatre
last week and I ran into Dean Fossler at the Marbro.
. . . Tom Terry is still at the Fox theatre in St.
Louis and as our reporter has said, is going strong.
. . . Eddie Dunstedter, former organist at the Min-
nesota theatre in Minneapolis, will return with his
orchestra for one week. I understand at the an-
nouncement the audience nearly raised the roof. . . .
Harry Rose will be the master of ceremonies at the
Missouri theatre when it resumes stage show in July
and will stay there until they are able to pick one
who they feel sure will be able to compete with the
Fox theatre across the street. . . . Dave Schooler
returned to the Capitol theatre in New York last
week and was given a rousing reception. . . . Roy
Dietrich is pleasing the audience at the Wisconsin
theatre in Milwaukee and take it from me it’s true !
I was there last week. . . . Jack Martin is still the
Game, he’s at the console at the Barton, also at the
Wisconsin thetatre. . . . The Lassiter Brothers,
dancere extraordinary, are in the “Tin Type” Unit
and as usual, are a sensation. Llora Hofman, prima
donna, is also in the same unit. . . . All theatres
that are to be built for Publix will have provisions
for a stage for the regular stageshows in picture
houses. . . . Harry Fink, Chicago manager of Harms,
tells me he expects that dynamic young fellow, Billy
Knight, in this week from Detroit. Billy always has
loads of news, so look for some next week. . . . Joe
Griffin, vocal soloist of the Chicago theatre, opened
at the Granada theatre and sang Harms “Rich Man,
Beggar, Pauper, King” with a recitation. Did he put
it over. I’ll say he did. . . . Henri Gendron and his
Ambassadors at the Rialto Gardens are making such
a hit over the air as well as in the cafe that I
wouldn’t be surprised to still see them here for the
next two years. . . . Bob Schafer is one big booster
for Henri, well say so am I, and Bob tells me that
his song, “With My Guitar and You,” is the best
seller in New York. . . . Met Buddy Fisher in Mil-
waukee and find he has been booked with his
orchestra to open at the Golden Pheasant, a road
house on the outskirts of Milwaukee on the 24th of
June. With Bud’s following in Milwaukee after his
long engagement at the Hotel Schroeder you can
rest assured that he’ll pack them in at this spot. . . .
Charlie Agnew, you know it used to be spelled Agne,
closes at the Paramount theatre in Des Moines on
the 20th and will pay us a visit shortly after that
date. . . . Art Kahn, the first master of ceremonies
in Chicago, is featured in a Publix unit built around
himself, and is appearing at the Chicago theatre this
week. . . . Tentative bookings place Born & Law-
rence, Rogman and Trigger, Mildred Perlee, Mabel &
Marcia and Wallin and Barnes in "Cadets” Idea
opening June 12th. Other booking for feature spots
in forthcoming Ideas included Renoff and Renova,
Mitzi Mayfair, Myrtle Gorden, Webster & Marino and
the Buddy Murray Girls. . . . The New Pantages
Theatre, Hollywood, is maintaining a steady line of
thirty girls to supplement the regular Fanchon and
Marco Sunkists in all Ideas playing there. . . .
David Mendoza is now on the West Coast with Emo
Rappee writing and directing scores for Warner
Brothers and First National Studios. . . . Otto Gray
and his Oklahoma Cowboys are headed for their
ranch for a month’s vacation after breaking records
for attendance at the Lyric theatre in Indianapolis.
June 21, 1930
EXHIBITORS HERALD-WORLD
87
STAGE SHOWS
( Continued from page 85, column 1)
Before the
Mike
By BOBBY MELLIN
Wallace Butterworth, well-known National Broad-
casting Chain announcer, whose voice has been heard
on a multitude of celebrated programs, including
“Roxy and His Gang,” has recently been transferred
to the Chicago studios of the NBC. We, Chicagoans,
welcome you Wallie, and hope your stay here will
be a pleasant one. Abe Maule, a competent musician
from the Goldkette offies in Detroit, has been brought
here to wield the baton for the studio orchestra at
WGN. replacing Vic Young who will continue to con-
duct the Maytag and Studebaker programs under the
same banner.
*= tf *
Don Bernard, Chicago NBC program director, and
wife, are back from a delayed honeymoon at the
former’s home in Ohio. The couple were married
some months ago but owing to the pressure of busi-
ness, Don was unable to leave Chicago. Mrs. Ber-
nard is a very charming hostess and their beautiful
home, located near the lake, is always open to their
many friends, who find it a pleasure to be entertained
by so lovely a couple.
# . *
Wayne King, popular orchestra leader of the Ara-
gon Ballroom, is happy to announce that he will
conduct the Pure Oil Program for the National
Broadcasting Company. Benny Krueger, popular sax
artist and band leader, does his stuff on the Gold
Seal program Thursday nights from WABC and the
Columbia Chain. Eugene Ormandy steps into the
radio assignments vacated by David Mendoza who has
gone to Hollywood. This includes the Jack Frost
hour on WEAF.
* * v
Independent Booking Office, Inc., will handle all
NBC bands in the Chicago territory. Includes Ipana
Troubadours, Leviathan Band and Vincent Lopez,
for a one night route. F. C. Coakley, formerly with
the NBC, handling the band department for the
Shapiro-Saeco firm — Broadcasting at the Paramount
grill has been switched from CBS to NBC. Weede
Meyer and orchestra to furnish the music. It is re-
ported that Squibb will not renew Will Roger’s con-
tract.
* * #
Ted Pearson, premier NBC announcer, is tall, good
looking, and bright for his age. An inveterate or-
ganizer of Sunday-school picnics, he may be seen
most any afternoon on Michigan boulevard giving
advice to passers-by. A westerner by birth and dis-
position, Ted follows the “Where men are men”
tradition, and sprinkles ground glass on his breakfast
cereal. He has talked into microphones so much he
can speak in no other way, and as a result he is
obliged to resort to the sign language when away
from the 6tudio. He is never in a meeting when a
publisher calls and is very seldom riding a bicycle.
Amen.
their six female partners. The dancing is clever and
well done and the twelve in red and white costumes
make a colorful scene.
Paul Olsen and his dummy Miss Clara Bow-zo
stage a hot dance number, after which Paul gives an
exhibition of a snake charmer in action. While Don
Carroll sings “Kiss Me Again," Olsen again steps
forth with his dummy partner and dances to the
melody as played by the Joyboys.
The grand finale brings the entire troupe on the
scene, while the six female members of the chorus
are arrayed on the upper stage behind white parasols
each with an eye painted upon it. The entire Idea
is well done and presented and gets a good reception.
St. Louis Fox
Week Ending May 29
Bert Frohman, the colorful master of ceremonies,
celebrated his birthday with a gala stage show built
around the Fanchon & Marco revue “Marbles.” It
included such tiptoppers as Roy Smott, A1 and Jack
Rand, the Harris Trio, Georgene and Henry, Flobelle
and Charlie and the Sunkist Beauties.
Bert was twenty-seven years old on May 27, ac-
cording to an announcement by the theatre manage-
ment.
The pit orchestra paid its respects by offering as
the overture “Congratulations,” while Tom Perry
presented his best wishes from the organ.
Roy Smott is a dramatic tenor with widespread ap-
peal. He sang before the curtain and then the
curtain goes up revealing the Sunkist Beauties posed
as marble statues. Francia, the prima donna of the
group, sang from a garland swing and then the
statues came to life and danced. Very cleverly done.
The Rands did a comic drill and sang about their
trials as members of Coxey's army. Their encore
was a tap dancing turn.
Oklahoma City Orpheum
Week Ending May 30
Announcement from the Orpheum theatre regard-
ing its Fanchon & Marco “idea” interested many
devotees of the dance. The presentation of the
dance idea included a four days’ engagement, entitled
“Art in Taps” and contained more dances and dance
talent than was ever “packed” in any “idea” ever
created.
There was Rodney and Gould, who danced in com-
edy with a laugh in every step — Jean McDonald, who
is reputed to be the most finished “kick” dancer on
any stage — AI & Hal, who start where others leave
off on tap-dancing — and Eddie Lewis, who starts
where Al & Hal finish.
Topping them all is Harry Vernon, who does not
dance but whose singing has stamped him one of
the coast's strongest favorites. Most every cne
knows Harry, and all those who do will want to
hear him again, especially his rendition of that
famous song hit from “Hallelujah” entitled “The
End of the Road.”
Brown and Villa, another old time favorite type
of specialty, offer their diversion of “rag time,” ac-
companied by a stageful of beautiful raggy-art
students.
On the screen was seen Pathe Weekly and “The
Runaway Bride” (RKO).
The RKO vaudeville was excellent presenting
Ilse Marvenga, with William Ortman at the piano.
Eddie Borden, top-notch comedian, Roisman’s Ala-
banians in music, song and step and the Original
Four Phillips who are peers of forehead balancers.
On the screen Pathe News and the feature picture,
“Jazz Heaven” (R K O).
Philadelphia Mastbaum
Week Ending May 30
Larry Rich and his band “made whoopee” in the
stage presentation “Satan’s Playground,” at the
Mastbaum theatre this week in a most sinister set-
ting of flames and the nether world.
The Mastbaum Symphony Orchestra responded
brilliantly to the baton of Fabien Sevitzky, guest
conductor in the overture “Slavic Dance and Marche.”
Through the darkened house rang a peal of diabolic
laughter and the curtain rose showing Satan, played
by Charlie Rodick, in fiery red costume surrounded
by a horned band, also in red, with flames rising
from the rear of the stage, and a great green
dragon suspended overhead. Larry Rich, fat and
funny, rather overdid the intimate type of humor
which he affects and after a time became somewhat
tiresome. After some conversation between Satan
and Larry Rich, “Dub” Taylor, xylophone player and
harmonica expert from Georgia catapulted down a slide
on to the stage and played several lively selections
on the xylophone and later on his harmonica. He
was followed by Ralph Levis, an extraordinarily
loose-jointed eccentric tap dancer, who received a
good hand. Cherie, a striking brunette in Spanish
costume, danced a Castilian dance that left the
audience wanting more.
But the outstanding feature of the stage bill was
the sensational and beautiful adagio dancing of
Dolores, Eddy and Douglas. Dolores, a tiny slip of
a girl, jumped down from a great height into the
arms of one of her partners and was tossed about
by them in a manner that made the audience hold
their breath as they momentarily expected to see
her dashed to pieces.
In the finale the three adagio dancers in blue spot
lights were seen posed against the background of
the flames and settings of Satan’s Playground, with
the horned band in brilliant red, a striking and
unusual spectacle.
OTTO
and His
GRAY
Oklahoma Cowboys
The One and Only Act Under the Personal Management of Otto Gray
Title and Act Fully Protected by Copyright
Infringers will be prosecuted.
MANAGERS - DIRECTORS - PRODUCERS
Book the original act that is breaking house records everywhere
FEATURED FROM 52 LEADING COLUMBIA BROADCASTING
RADIO STATIONS SYSTEM
Permanent Address, Stillwater, Okla., or Care Exhibitors Herald-World, Chicago.
PAT BOYLE, Advance F. N. McCULLOUGH, Publicity
88
LXHIBITORS HERALD-WORLD
June 21, 1930
BEST SELLERS
Week Ending June 14th
No. i
“When It’s Springtime in the Rockies”
— (Villa - Moret).
No. 2
“Dancing with Tears in My Eyes” —
(Witmark & Sons).
No. 3
“Stein Song” — (Carl Fischer).
No. 4
“If I Had a Girl Like You” — (Leo
Feist).
No. 5
“I’m in the Market for You” — (Red
Star Music Co.).
No. 6
“Moon Is Low” — (Robbins Music
Corp.)
No. 7
“ Telling It to the Daisies” — (Remick
Music Corp.)
“It Happened in Monterey” — (Leo
Feist).
“Should I” — (Robbins Music Corp.).
No. 8
“Song Without a Name” — (Leo
Feist).
“Absence Makes the Heart Grow
Fonder” — (Remick Music Corp.).
“You Brought Me a New Kind of
Love” — (Famous Music Corp.).
“Cottage for Sale” — (DeSylva, Broivn
& Henderson).
“Under a Texas Moon” — (Remick
Music Corp.).
No. 9
“I Love You So Much” — (Harms,
Inc.).
“There’s Danger in Your Eyes" —
(Irving Berlin).
“Down the River of Golden Dreams”
— (Leo Feist).
“ Sing You Sinners” — (Famous Music
Corp.).
“ With You” — (Irving Berlin).
“I Never Dreamt” — (Santly Bros.,
Inc.)
"Woman in the Shoe” — (Robbins
Music Corp.).
“Reminiscing” — ( R e m i c k M u s i c
Corp.).
"Blue Is the Night” — (Robbins Music
Corp.).
“RO-RO-ROLLIN' ALONG” — (Shapiro, Bernstein
& Co.) — An optimistic song and the music business
needs a lot of them right now. Is the theme song
of the picture. “Near the Rainbow’s End.” Words
by Billy Moll and Harry Richman, music by Murray
Mencher.
* * *
“SWEEPIN’ THE CLOUDS AWAY”— (Famous
Music Corp.) — A cheer up song that is in the big
feature, "Paramount on Parade.” This picture is
one of the biggest of the year so will eertainly play
everywhere, which means that the 6ong will enjoy a
big sale. Words and music by Sam Coslow.
* * *
“LET ME SING AND I’M HAPPY”— (Irving Ber-
lin, Inc.) — Another song in the A1 Jolson picture.
“Mammy,” that is typical for this great singer.
Written by this leading writer it’s sure a great song.
By Irving Berlin.
...
“IT MUST BE YOU”— (Robbins Music Corp.)—
A pretty waltz number that is the theme song of the
Buster Keaton picture, “Free and Easy.” These very
good writers have a song here that will no doubt
sell very good. Lyrics by Roy Turk, music by Fred
E. Ahlert.
j. (. . ./' 73 * — o..
ORGAN SOLOS
Ted Meyn (Jersey City Loew’s) offered a pleasing
and well played solo of classical and popular num-
bers this week. Opening with an announcement (via
“mic”) of a request for Victor Herbert's master-
piece, “Ah, Sweet Mystery of Life,” Ted played it
as a straight spotlight solo in a variety of combina-
tions which proved to the audience conclusively that
he is an accomplished musician. A slide then ap-
peared (after the applause subsided) announcing,
“Everybody Sing.” The singing numbers Meyn
played were: “I'm in the Market for You,” “Funny
Dear, What Love Can Do” and "Exactly Like You.”
Introducing each number before playing it, Ted
got the biggest laugh for the gag introduction of
“Exactly Like You.” Meyn, who was brought into
this house as a “guest” organist, has become very
popular and will undoubtedly become a permanent
feature here.
Earl Abel (Brooklyn Paramount) presented the
best novelty for this week's solo that he has done
since he opened a month ago. It was entitled, “Come
to Your Census” and was chock full of gags, bur-
lesquing the recent census taking. It had the audi-
ence in such a hysterical laughing mood that they
had difficulty singing the first number, which was,
“Song Without a Name.” “Kitty from Kansas City,”
a new novelty song, was literally eaten up by the
audience. Abel played five choruses, two verses of
it, with the audience singing all of them. A slide
next appeared, with the words, "Lest We Forget,” as
Abel, orally, announced as a tribute to Decoration
Day, he would play, “I’m Marching Home to You.”
An exceedingly clever effect was lent here when Abel
used motion picture scenes of battles and soldiers
marching, as the background for the slides. He was
accorded the most enthusiastic reception he has yet
received at this house.
Katherine Kaderly (Brooklyn. Loew's Metropolitan)
presented “A Song Festival” of popular singing num-
bers for this week’s solo. The audience proved their
approval and pleasure by singing each and every
number, and applauding Miss Kaderly’s efforts very
well. The following "singable” tunes were the ones
used: — “With You,” “Just Can’t Be Bothered with
Me,” “Little Kiss Each Morning,” “Telling it to the
Daisies” and "Watching My Dreams Go By.”
Jack Martin (Wisconsin Milwaukee) theatre organ,
offers “Golf Rhythm.” It includes “Telling It to the
Daisies,” "When It’s Springtime in the Rockies,” and
a parody set to the tune of “I’m Following You.”
Jack is garbed in knickers and white sweater to lend
atmosphere and the words are flashed upon the
screen. In an effort to get the audience to join in
singing, Roy Dieterich sings the numbers off stage.
RADIO SURVEY
Week Ending June 13, 1930
WEAF — WOR — WJZ — WABC — WMCA
Times
1 — “If I had a Girl Like You” (Feist) 35
2 — “I Remember You from Somewhere’'
(DeSylva, Brown & Henderson, Inc.)---- 28
3 — “Ro-Ro-Rollin’ Along” (Shapiro, Bern-
stein) 26
4 — “Singing a Song to the Stars” (Rob-
bins) 25
5 — “I Never Dreamt” (Santly Bros.) 20
6 — “Telling It to the Daisies” (Remick).... 20
7 — “Be Careful with Those Eyes” (Gene
Austin) 20
8 — “I’m in the Market for You” (Red
Star) 19
9 — “Give Yourself a Pat on the Back”
(Santly Bros.) 18
10 — “Old New England Moon” (I. Berlin) 16
1 1 1 1 1 ii 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 ii 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
UALITV
COMPANY
RANdlph 3729
STAte 5698
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Organ Novelties
brenfeert Effects
Advertising Slides
Trailers Transparencies
6 EAST LAKE ST
ROO M 4-06 ^
Hello, Everybody. — Did You Know That: Mr. and
Mrs. Jesse Crawford, premiere organists at the New
York Paramount Theatre, are celebrating their sev-
enth wedding anniversary this week. A huge cake in
the shape of an organ is being created for the occa-
sion, and the Crawfords’ are playing a special anni-
versary concert for the week..
* # #
Paul Specht and his world renowned musicians and
entertainers have become a -regular feature of the
Majestic Theatre of the Air. This is the program
sponsored by the Grigsby-Gruno Company of Chicago,
the makers of the Majestic Radio.
4 4#
The Skylarkers, who broadcast over Station WOR
(Bamberger, Newark, N. J.) every Tuesday evening,
is composed of a duo of sisters. Well, they are, and
the sisters names are, Maria and Ilya Raycelle and
Margaret and Jean Stain. Incidently, they are not
only two sister teams but are really step-sistere as
well. Miss Marion Schott is pianist for the Sky-
larkers. Since their inaugural program, the Sky-
larkers are gaining popularity in leaps and bounds,
with their fine harmony singing and instrumental
novelties.
* * $
Miss Ida Warshouer, eastern manageress of Sher-
man, Clay and Company, is the only one of her sex
who has ever been intrusted with an important posi-
tion, such as she has. Miss Warshauer is a go-getter
and works hard for her firm’s interests. Harry and
Henry Tobias and Charley Kisco have just completed
a follow-up on one of Sherman-Clay’s hit number,
“Wedding of the Painted Dolls.” The new tune is
called, “Wedding of the Birds,” and it is expected
to do as well, if not better than its predecessor.
* * #
M. Witmark and Sons are publishing some new
numbers by a flock of well-known writers. Well they
are, and the numbers and writers are: — “In the Good
Old Sun Sunshine,” by A1 Lewis and A1 Sherman;
“Wasn’t it Nice” and “Next to Your Mother,” by
Joe Young and Seymour Simon; “Things That Money
Can’t Buy” by Irving Caesar and Seymour Simon;
and “Along the Highway of Love” by Tommy Chris-
tian and Blaine Stone.
* * *
Joe Decatur, general manager of Leo Feist, and
Rudy Vallee are getting a lot of laughs over Ted
Husing’s (Columbia’s “ace” announcer) explanation
for the vogue in college numbers, which has swept
the country. Of course, you know that Feist’s “Maine
Stein Song” is the song which has caused more
controversy than any other song ever has.
Vallee is given credit for introducing the number,
but Husing objects. “To Helen Kane goes the credit,”
says Husing. “Wasn’t she the first one to sing,
‘Pooh, Pooh, Purdue’?” Maybe Ted’s right at that.
If any of you boys can think of a better one than
that, let’s have it.
* * #
So many organists around town have been dropping
in to see Harry Blair, Shapiro, Bernstein’s go-getting
and ever genial manager of the Organ and Slide
Department, lately that he has about decided to form
a club, to be known as the “Noon-day Club.” Few
besides organists are to be admitted to membership,
so those of you organists that can be in town around
noon each day, be sure to send in your applications
early.
* * *
Lou Breese, that popular and accomplished cornet-
ist of Paul Ash’s band, at the New York Paramount,
is opening today at the Minnesota theatre, Minne-
apolis, as Musical Conductor and Master of Cere-
monies.
• * *
“Along the Highway of Love,” the new Witmark
tune by Tommy Christian and Blaine Stone boasts
the first modernistic title-page to grace a sheet of
popular music. Modernism in title-pages represents
a distinct innovation and illustrates the trend of
music in keeping with the modern age.
June 21, I9j0
EXHIBITORS HERALD-WORLD
89
CLASSIFIED
Advertising
Ten cents per word, payable in advance. Minimum charge,
$1.00. Copy and checks should be addressed Classified Ad Dept.
Exhibitors Herald-World, 407 So. Dearborn St., Chicago, 111.
The Recognized National Classified Advertising Medium
Sound Equipment Bargains
Stationery
BUY AT LOWEST WHOLESALE PRICES—
BRAND NEW MERCHANDISE — Sound-on-Film
Heads, $198.50; Rochester-Built Turntables, $69.50;
Samson Pam, 250 Amplifiers, $54.45; Audak Profes-
sional Type Pickups, $17.95; Speedometers, $9.95;
Wright-DeCoster Speakers, $29.40; Jensen Speakers,
$17.80; Exponential Horns, $48.80; Giant Exponen-
tial Units, $46.35; Constant Faders, $13.90; Guaran-
teed Tubes, 50% off; Photo-cells, $14.95; G. E. Exciter
Lamps, 98c; Optical Systems, $29.50; Head Amplifiers,
$29.60; Synchronous Motors, $29.50; W. E. Approved
Sound Screens, $49.00. Write us your needs. Ad-
dress Service-On-Sound Corp., 1600 Broadway, New
York City, N. Y.
DA-TONE sound screens a foot, 60c. Beaded sound
screens a foot, 75c. Synchronous 54 H.P., motors,
$50.00. Y» HP. variable speed motors, $27.50. Large
hub two-thousand foot reels, $2.00. Imported Mirror
Arc mirrors guaranteed finest made 7", $6.00. Film
Speedometers, $14.75. New Simplex magazines, up-
per, $19.75; lower, $29.75. Large half size lenses,
$25.00. Gundlach lenses, $3.00. Mazda regulators,
$37.50. Lens polish, a pint, $2.00. New Strong
rectifier tubes for 30 ampere, $13.50; for 15 ampere,
$7.25. Heavy film splicers, $6.00. Mazda globes for
any machine, discount 10%. Sure-fit Simplex parts,
discount 10%. Two Simplex machines like new with
new Strong Low-intensity lamps and G. E. low-in-
tensity generator, $1175.00. Powers 6B Mazda ma-
chine good as new, $300.00. Two Powers 6B bases,
$150.00. Any size carbons National Bio. Electra
Discount 10%. Two Strong low-intensity lamps,
demonstrators, $300.00. Two Strong 30 amperes rec-
tifiers slightly used, $250.00. Two Powers 6B ma-
chines complete with heavy Grimes Turntables ready
for sound projection guaranteed best made, $900.00.
Write or wire us your needs. Twenty years in the
theatre supply business. You take no chance when
you order from the Western Motion Picture Co.,
Danville, 111.
For Sale
ATTENTION, EXHIBITORS AND SUPPLY
HOUSES — On hand — 1,000 double-plated Asbestos
Heat Shields for Simplex Machines, made of the best
grade of material. Guaranteed not to break. At a
big bargain. Write for prices on quantity desired.
Address Joseph Spratler, 12-14 East Ninth St., Chi-
cago, Illinois.
Miscellaneous
BANNERS — 3x10, cloth, $2.00; paper, $1.50. Scen-
ery— Lobby-Cards. Address Pueblo Signs Shop,
Pueblo, Colorado.
1,000 3x8 BILLS, $1.00; 200 FLASH 11x14 TACK
CARDS, $2.85. King Printers, Warren Illinois.
THEATRE LOBBY FRAMES— Manufacturer to
you. Low cost. Address Gem Frame Company, 2805
Brighton, Kansas City, Mo.
100 LIGHTING STUNTS WITH CHALK, $1.00.
Address Sailor Chris, 2926 Garfield, Kansas City,
Missouri.
TRAILERS ON ALL FEATURES. Reasonable
rentals. Address Worldscope Service. Box 4673, Kan-
sas City, Mo.
"NEARGRAVURE” (“Neargravurembosso” plate-
less embossing) processes, special Neargravure 250
envelopes. 500 854x7*4" letterheads $3.33, or 854x11"
$4.44, postpaid. Sollidays, EXH-124, Knox, Indiana.
Equipment for Sale
FOR SALE — I have one Reproducer Pipe Organ in
first-class condition. Cost $2250.00. Have $450.00
worth of music. I dare anybody to make me an of-
fer on it. Will trade for seats, Simplex Projector or
what have you? Address Strand Theatre, Jesup,
Georgia.
BRAND NEW RECORD CABINETS— $14.00 each
Cost $35.00. Address Vitadisk Company, Inc.
Rochester, New York.
FOR SALE— THREE TURNTABLE NON-SYNC.
MACHINE. One hundred-sixty record selections — -
cabinet for same complete one hundred dollars. Ad-
dress Playhouse, Clyde, New York.
FOR SALE — 2 Simplex machines, very good condi-
tion. Address Marquette Hall, Harper, Iowa.
FIRST HUNDRED DOLI.ARS TAKES BEAU
TIFUL Phototone Non-Synchronous Speaker Tubes
Record Cabinet, Fifty Records, perfect condition
Address Ritz Theatre. Clearfield, Pa.
“BESTLITE” SHUTTERS GIVE MORE LIGHT,
minimum flicker, perfect Technicolor. $15.00, the
price. Address Bestlite Shutter Co., 3900 Third Ave.,
Sioux City, la.
FOR SALE AT A BARGAIN— ONE AUDI
PHONE Talking outfit complete with Daylight Screen
Address Lanett Theatre, Lanett, Alabama.
WHAT A RELIEF! NO MORE WORRY over
bassy, barrely, boomy recording. SOS mixes out
mush, makes dialogue clear, sharp as a bell, sweetens
sour music. $25.00, week’s trial, $5.00 down. Address
Service-On- Sound Corp., 1600 Broadway, New York
City, N. Y.
BARGAINS. DEMONSTRATORS, NEW AND
REBUILT Projectors. Reflector Arcs, Generators,
Rectifiers, Lenses, Movietone Masks. Magnascope
Screens, Booth Equipment, Lowest Prices. We are
factory surplus buyers. Address Service-On-Sound
Corp., 1600 Broadway, New York City, N. Y.
FOR SALE— PHOTOTONE NON-SYNC. Good
as new with cueing rack and 200 records $223.00.
Minusa screen, 11x14. $15.00. Address Starette The-
atre, New Castle, Indiana.
TWO ACME S. V. E. PORTABLE projectors, like
new. $75.00 each. Address DeVaul’s Films, Oneonta,
N. Y.
MOVIEPHONE SOUND ON FILM TALKING
equipment complete, for Powers 6A or 6B. Used two
months, lost lease. Will sell for $500.00 cash. Ad-
dress Liberty Theatre, Holbrook, Arizona.
PRACTICALLY NEW HALF SIZE CINEPHOR
lenses, also quarter size. 2 good used Simplex Pro-
tectors with G. E. Mazda 2 Simplex Mazda with
National regulators like new. 2 new variable speed
motors. Prices right. Address Box 492. Exhibitors
Herald-World, 407 S. Dearborn St., Chicago, Illinois.
FOR SALE— FOUR DYNAMIC SPEAKERS.
Also 400 opera chairs. Write Nebraska Theatre
Corp., 2814 Leavenworth St.. Omaha, Nebraska.
TWO SLIGHTLY USED TURN-TABLES, com-
plete with Audak pick-ups and fader, $65.00 each.
Address Charles Mason, 240 Columbia Avenue,
Rochester, New York.
MOVIE-PHONE DISC EQUIPMENT for Sim-
plex, guaranteed good condition. Instructions for
installing. $350.00 cash. Address Mission Theatre,
Dalhart, Texas.
FOR SALE — 1 Holmes Portable Projector and
8x10 Raven Halftone Screen. Both for $125.00 cash.
Address Strand Theatre, Jesup, Georgia.
FOR SALE— 280 VENEER THEATRE SEATS
50c each. Phototone Non-Sync., good as new with
200 records $250.00. Address Lyceum Theatre, Terre
Haute, Indiana.
FOR SALE— PHOTOPHONE NON-SYNC., 7
months old, 150 records, $190.00. Address Galen The-
atre, Marysville. Pa.
THE TALK OF THE TALKIES— Synchronized
reproducers, new 1930 models for lease at $3.70 a
week. Rentals give you ownership. Address Life-
tone Service Incorporated, Oregon, Illinois.
BRAND NEW SOUND RECORD CABINETS—
Regular selling price $55.00 each — now on special sale
at $40.00 each. Address Box 489, Exhibitors Herald-
World, 407 S. Dearborn St., Chicago, Illinois.
2 REBUILT SIMPLEX MACHINES, double
bearing intermittent movements, with five-point pedes-
tals at S450.00 each. Address Box 481, Exhibitors
Herald-World, 407 S. Dearborn St., Chicago, Illinois.
THEATRE EQUIPMENT BARGAINS. We can
save you money on anything you want. Write for
prices. Oldest independent theatre supply house in
America. You take no chance when you buy from
the Western Motion Picture Company, Danville, 111.
FOR SALE— STEEL PROJECTION BOOTH for
one machine, $10.00. 2 1054x1354 feet GOLD
FIBRE SCREENS, $23.00 each. 2 Mazda LAMP-
HOUSES with transformers, $50.00 each. Address
Rio Theatre, Oak Creek, Colorado.
FOR SALE— TWO PACENT DISC EQUIP-
MENTS Complete. Cost $2860, will sell for $800.00
cash. Address Liberty Theatre, Peru, Indiana.
MOVIETONE SOUND TRACK MASKS FOR
POWERS PROJECTORS. $6.00 per pair. Satisfac-
tion guaranteed or money refunded. Address Preci-
sion Mask Co.. 4026 West Florrisant, St. Louis, Mo.
“CAN YOU INSTALL YOUR OWN SOUND?”
Others have at a great saving. Detailed prints and
photographs are furnished. Write for prices and
terms. Address The Lifetone Co., Oregon, Illinois.
BIG BARGAINS in rebuilt Simplex Powers 6-B
and 6- A motiograph machines, all motor driven, in
guaranteed condition, as well as used low intensity
arc reflector lamps with or without machines at
reasonable prices. Big stock of rebuilt exhaust and
oscillating fans for AC and DC current. Generators,
all makes, ticket selling machines, film containers, all
at bargain prices for immediate shipment. Write for
bargain list. Address Illinois Theatre Equipment
Company, 1029 S. Wabash Ave., Chicago, Illinois.
THEATRE EQUIPMENT, new and used. Opera
chairs, projectors, screens, generators, rectifiers, re-
flecting arc lamps, etc. Write for bargain list and
catalog. Address Movie Supply Co., 844 Wabash,
Chicago, Illinois.
FOR SALE — Reflector Arc Lamps and accessories,
also guaranteed rebuilt Powers 6-A and 6-B and Sim-
plex Heads. Best prices. Write Joseph Spratler,
1214 E. Ninth Street, Chicago, Illinois.
Managers * Schools
WANTED THEATRE EMPLOYES to learn
modern theatre management and theatre advertising.
The Institute’s training leads to better positions.
Write for particulars. Address Theatre Managers
Institute, 325 Washington St., Elmira, N. Y.
ADDITIONAL
CLASSIFIED ADVERTISING
ON FOLLOWING PAGE
90
EXHIBITORS HERALD-WORLD
June 21, 1930
Positions Wanted
VERY SUCCESSFUL THEATRE MANAGER
WOULD CONSIDER change (or partnership). Hard
worker and energetic. Showed results in every posi-
tion held. Best references. Address Box 494, Exhib-
itors Herald- World, 407 S. Dearborn St., Chicago, 111.
EXPERIENCED SOUND PROJECTIONIST
wants steady job. Go anywhere. State salary, ref-
erences. Address Wayne Smith, Eureka, Illinois.
OPERATOR, EXPERIENCED ON WESTERN
ELECTRIC and R. C. A. PHOTOPHONE system or
silent pictures. Go anywhere; references. Address
Alex Branik, 3486 Brush St., Detroit, Michigan.
THEATRE MANAGER DESIRING CHANGE,
preferably South or West, married, go anywhere.
References; successful record. Two weeks’ notice
necessary; at present employed major chain. Handle
any type theatre or group, executive capacity. Thor-
ough experience all branches business. All replies
will be answered. Wire or letter. Address H. Nella,
Majestic Hotel, Utica, N. Y.
WESTERN ELECTRIC OPERATOR, Age 21,
experienced, go anywhere. Address P. O. Box 89,
Richmond, Indiana.
AT LIBERTY— PROJECTIONIST. Experience
on silent and talkie equipment, can give reference;
will locate anywhgre. Address R. E. Huard, 34 Bond
St., Battle Creek, Mich.
PROJECTIONIST, SOUND OPERATOR, fifteen
years experience; write or wire. Address Barney
Ludesher, 1493 Washington St., Dubuque, Iowa.
FORMER WESTERN ELECTRIC SERVICE
ENGINEER SEEKS POSITION as Acoustic and
Projection man in a theatre. Nine years Radio
Amplifier and Public Address Experience. Can op-
erate. Address Box 400, Port Jefferson, L. I.,
New York.
YOUNG MAN DESIRES POSITION as man-
ager of theatre. Ten years experience. Address
Box 487, Exhibitors Herald-World, 407 S. Dearborn
St., Chicago, Illinois.
A-l THEATRICAL SIGN WRITER AND LOB-
BY DISPLAY ARTIST desires permanent connec-
tion with reliable concern. Thoroughly experienced
and dependable. Will go anywhere. Address R. J.
Callahan, 48 Costello St., Dayton, Ohio.
MANAGER DESIRES POSITION— Knows show
business from A to Z. Am highly efficient, honest
and reliable. References exchanged. Can go any-
where. Address Box 485, Exhibitors Herald-World,
407 S. Dearborn St., Chicago, Illinois.
THEATRE MANAGER, ORGANIST. AD WRIT-
ER, WESTERN ELECTRIC SOUND OPERATOR
— Non-Union, married, aged 35, desires two or three
year contract south of Mason-Dixon line or outside
continental United States. At liberty about Sep-
tember 15th. Highest references. Address full par-
ticulars, Box 486. Exhibitors Herald-World, 407 S.
Dearborn St., Chicago. Illinois.
YOUNG MAN DESIRES CONNECTION as ad-
vertising or house manager of theatre. Fifteen years
experience. Write Box 484, Exhibitors Herald-World,
407 S. Dearborn St., Chicago, Illinois.
ATTENTION, THEATRE OWNERS. Specially
trained managers, theatre advertising men, theatre
service men, available for employment at short notice.
No service charges. Address Theatre Managers In-
stitute, 325 Washington St., Elmira, New York.
ATTENTION, THEATRE OWNERS. Specially
trained managers, assistant managers, advertising
men, service men, available for employment at short
notice. Address Theatre Managers Institute, 325
Washington St., Elmira, New York.
Equipment Wanted
WANTED— TO PURCHASE— from 500 to 650 up-
holstered opera chairs for sound picture house. Also
two Simplex or Powers Projectors, must be prac-
tically new, at bargain prices. Address Exhibitors
Lock Box 674, Pine Bluff, Arkansas.
WANTED TO BUY — At best cash prices, Simplex
Projectors — Mechanism or complete machines. Ad-
dress Joe Spratler, 12-14 East Ninth St., Chicago,
Illinois.
WANT SEVERAL MERCURY RECTIFIERS,
good, bad, or incomplete, cheap. Address Preddey,
188 Golden Gate Ave., San Francisco, California.
WANTED — Peerless or Simplex projectors, also
Strong reflector arc lamps. State price, condition
and number of machines. Will pay cash, or one-
third down and balance C O D. Address Box 337
Exhibitors Herald-World, 407 S. Dearborn Street,
Chicago, Illinois.
HIGHEST PRICES paid for used opera chairs,
projection machines, etc. Address Movie Supply Co.,
844 Wabash, Chicago, Illinois.
Parks for Sale
PARK FOR SALE — $4,000 PROFIT guaranteed
for 1930. Valuation $32,800. Sell for $29,000.
$5,000 cash and balance in easy yearly payments.
Address Frank Orndorff. Mattoon, Ills.
Cameras for Sale
AKELEY, brand new. Write for booklet. Ad-
dress Wood, 204 Inland Bank. Indianapolis. Indiana.
Theatres for Sale or Rent
THEATRE IN SOUTH BEND, INDIANA— Seat-
ing 1127 — in theatre district. Inquire Dr. J. Burke,
South Bend, Indiana.
GOOD PAYING 350 SEAT HOUSE, 50c and 25c,
SPECIALS 75c and 35c, silent, no competition, near-
est sound sixty mountain miles. Building 55 ft. x
110 ft., three lots, store, six room house, dance hall,
weekly dances, shows seven nights. Must sell ac-
count of altitude. Less than half cost. Snap. Ad-
dress Rainbow Theatre, Jackson Hole, Wyoming. Lo-
cated in the finest game and fishing country in the
United States.
CAN SELL YOUR THEATRE QUICKLY-
SENT) ALL PARTICULARS to Albert Goldman, 5
S. Wabash Ave., Chicago, 111.
FOR SALE— 250 SEAT HOUSE and equipment.
Population 1100 — big drawing power — perfect sound —
no competition. Have to se it to appreciate it. An
opportunity. Address T. Edgar Reed, Herndon,
Virginia.
FOR SALE— THEATRE FULLY EQUIPPED—
including talkies. Seven day town. Cheap if taken
at once. Write Stocton Theatre, Stocton, Illinois.
A BEAL NICE THEATRE IN TOWN 2500 POP-
ULATION. Talking Pictures. Six other towns to
draw from. At a bargain. Address R. W. Floyd,
Dyer, Tennessee.
FOR SALE— THEATRE BUILDING COMPLETE
OR PICTURE BUSINESS ONLY. 7 day town,
doing nice business, population 7500; equipped with
Sound — Automatic oil heat — good ventilation. Ex-
cellent Simplex equipment. Deal with original own-
ers of building. Address Lyons Theatre, Lyons, 111.
FOR SALE— THEATRE BUILDING COMPLETE.
TOWN of 12,000, no competition, fully equipped
with sound and doing a nice business. Address
D. O. Coleman, Southington, Conn.
TWO THEATRES— TOWN 5,000; must be sold
to settle estate; absolutely genuine bargain. Ad-
dress Box 488. Exhibitors Herald-World, 407 S.
Dearborn St., Chicago, Illinois.
SACRIFICE SALE— BEAUTIFUL, NEW, MOD-
ERN BRICK THEATRE; 250 seats, perfect sound
equipment. Address Princess theatre, Vardaman,
Miss.
ARCADIA THEATRE BUILDING, OLNEY, IL-
LINOIS. 650 seat, 3 stores, 7 offices, all rented;
or will SELL (NOT RENT AS PREVIOUSLY
STATED) the theatre alone on a good income basis.
Address A. L. Redman, Pres., 212 E. Main St.,
Olney, Illinois.
Theatres W anted
WANTED TO LEASE — Theatre not less than 500
seats. About 50 miles from Chicago, Illinois. With
option to buy. Address Box 495, Exhibitors Herald-
World, 407 S. Dearborn St., Chicago, Illinois.
BEFORE YOU BUY A THEATRE consult us.
Profitable houses always on hand. Address Albert
Goldman, 5 S. Wabash Aye., Chicago, Illinois.
Films W anted
WOULD LIKE TO PURCHASE a few good,
silent comedies. Film must be in good condition.
Mail list and prices to the Pittsburgh Sales Company,
1317 Clark Building, Pittsburgh, Pa.
Bankrupt Stock
BANKRUPT STOCK — FILMS — MACHINES,
also Talking Equipment. Stamp for list. Address
Box 255, Hickman Mills, Missouri.
Projector Repairing
BEST SHOP for repairing projection machines.
Prompt service, reasonable prices. Address Movie
supply Co., 844 Wabash. Chicago. Illinois
shop equipped for but one purpose can offer you
nothing but the best in repair work. That is what I
have, and I can offer you the best in the overhauling
ot your motion picture machinery equipment. One
of the oldest repair men in the territory, and serving
some ot the largest houses. Relief equipment fur-
nished free. For results bring your work to Joseph
Spratler. 12-14 E. Ninth St- Chicago, Illinois.
Insurance
• ,r — lur your ousiness
is the sure protection afforded by insurance BUT
insurance improperly written is itself a loss of money
to you For ten years we have made a study of the
theatre s insurance needs. Call on us or write us
Address Jules Juillard & Co., Room 937 175 W
Jackson Blvd., Chicago. 111.
Films for Sale
FREE 35 MM. FILM, SUITCASE PROJEC-
TORS, $30.00. 9mm. film cheap. List. Address
Seavey, 76 Laurel, Ridgefield Park, New Jersey.
COMEDIES, ACTION. WESTERN and Sensa-
tional Subjects at lowest prices. Perfect condition
film. List. Address Colonial Film & Supply Co., 630
Ninth Ave., New York, N. Y.
EXCELLENT WESTERNS. $3 REEL; Powers
6A Projectors, $125.00. Address Marshall Films.
Rome. Georgia.
Chairs for Sale
VENEER SEATS — Two hundred for sale at bar-
gain price. Address Good-All Electric, Inc., Ogallala,
Nebraska.
OPERA CHAIRS, seats and backs for all makes,
five ply, at prices that save you money. Jobs in new
and used chairs. Address Redington Company,
Scranton, Penna.
FOR SALE— 1000 UPHOLSTERED SEATS. Im-
itation Spanish leather, veneered backs. $1.85 each.
1500 5-ply veneered chairs 95c each. Address Illi-
nois Theatre Equipment Company, 1029 S. Wabash
Ave., Chicago, 111.
BIG BARGAIN in used Opera Chairs, 600 up-
holstered, 800 veneer. Address Movie Supply Co..
844 Wabash Ave., Chicago, Illinois.
1,000 used high-grade spring constructed theatre
seats covered in imitation Spanish leather. The seats
are all brand new with metal bottom boards. Very
reasonable prices. 500 spring edge seats covered in
imitation Spanish leather made by Heywood-Wakefield
Company. 1,000 upholstered seats in imitation leather,
veneer backs. 750 heavy 5-ply veneer theatre chairs
Vt backs. Also several smaller lots of upholstered
chairs, panel backs, at very attractive prices. We can
furnish you with your needs — everything for the thea-
tre— in the used line — at a great saving. For more
information and prices, write Illinois Theatre Equip-
ment Company, 1029 S. Wabash Ave., Chicago, 111.
Would Like to Trade
$120 PER MONTH INCOME PROPERTY leased
to government, 10 years for Post-Office. Will trade
for Theatre building or Theatre business. Address
Box 493, Exhibitors Herald-World, 407 So. Dearborn
St., Chicago, Illinois.
Commercial
EARN MORE MONEY — I will show you how.
Circular free! Address David Nable, P. O. Box 304,
Port Richmond, Staten Island, N. Y.
June 21, 1930
EXHIBITORS HERALD-WORLD
91
Footages on the Latest
Releases
Owing to the fact that official footages on many pictures are not determined until
shortly before release date, this page will be published each week in the Herald-
World to supplement the FILM BUYER SECTION, which is published every
fourth week as Section 2.
Silent Sound
“SOLDIERS AND WOMEN” (Columbia) 6671
“FALL GUY, THE” (Radio) 6175
“MIDNIGHT MYSTERY” (Radio) 6463
“SUNNY SKIES” (Tiffany) 6994
“BE YOURSELF” (United Artists) 5977
“ONE ROMANTIC NIGHT” (United Artists) 6592
“WHITE HELL OF PITZ PALU” (Universal) 8227
“HOLIDAY” (Pathe) 8870
“BIG HOUSE, THE” (MGM) 7722
“CHILDREN OF PLEASURE” (MGM) 6400
“FLORODORA GIRL, THE” (MGM) 7260
“LADY OF SCANDAL, THE” (MGM) 6858
“RICHEST MAN IN THE WORLD, THE” (MGM) 7716
“STRICTLY UNCONVENTIONAL” (MGM) 4970
“THIS MAD WORLD” (MGM) 5446
“WOMAN RACKET, THE” (MGM) 6387
“GIRL SAID NO, THE” (MGM) 5722
“FREE AND EASY” (MGM) 5240
‘’l^hank you for the splendid way in which the Herald-World is following the develop-
ment of music and sound reproduction, with special emphasis on the new Buyers Guide and
the musical numbers from the shoivs section. This idea could be developed to be of real
benefit for both wired and silent houses.
“ The manner of binding this supplement makes it valuable because of its being easy to find
among other papers, and everything is told in the most compact manner possible. — A Her-
ald-World fan. — Henry W. Nauman, Victorial Library, Elizabethtown, Pa.
92
EXHIBITORS HERALD-WORLD
June 21, 1930 I
w
THE VOICE OF THE INDUSTRY
LETTERS FROM READERS
Plaque Arrival Timely
WE ARE IN RECEIPT THIS MORNING
of the much delayed sound plaque and
needless to tell you that we are grateful, also
that its arrival is most timely for, during the
present slump in business, the additional pub-
licity that can be placed upon this will cer-
tainly mean added grosses, for a period at
least, at the box office.
We plan an extensive campaign, using the
entire month of July. Bookings are to be
started on this in the next ten days and all
newspapers in this section will carry a cut
and story of the plaque, and the presentation
to the theatre will be made by our mayor.
Let us thank you again and you may rest
assured this theatre will be so managed that
we can well point to the fact that we are de-
serving of the honor that you have bestowed
upon us. — K. T. Booth man, Ready theatre,
Niles, Mich.
The Only One for Him
I AM ENCLOSING A CHECK TO COVER
another year’s subscription to the Herald-
World. The preceding manager of the Union
theatre was a subscriber to two or three
additional theatrical moving picture publica-
tions. However, I find that the only one I
wish to continue is the Herald-World.
Its assistance has been invaluable and your
newest addition of the Film Buyer is most
appreciated. — H. A. Griswold, Sewanee Union
theatre, Sewanee, Tenn.
Adios from Longaker
I NOTICE THAT J. C„ IS STILL CAU-
tioning me to be careful with the truth
when speaking of the fish I land and, believe
it or not, that old dog-robber better not get
too personal or when he comes this way I’ll
get some help and throw him in the lake.
I have enjoyed eleven years here among the
lakes but now, having relinquished the State
theatre to other hands, presume I’ll be mov-
ing along possibly away from good fishing
and the chance of stringing J. C, with the
big ones we catch.
One can’t tell what will offer a chance to
make a change — maybe to the West Coast or
maybe to some other seaport — but for a few
days I aim to have a few fish to eat and that’s
not hard to do here. (J. C. knows it to be a
fact.)
But all jokes aside, I already feel one would
be very much dissatisfied if not doing some-
thing. Either arguing it out with the film
salesmen (even though they are listed among
your best friends), scrapping with the book-
ers (friendly scraps), or doing something you
have been doing for years either in or around
the theatre.
A theatre-raised person sometimes feels he
can do nothing else but I think it might do
one good to be on the outside looking in, as
the general public has to do, to have a chance
to razz some exhibitor about the rotten shows
he screens.
And as most of us exhibitors have, at dif-
ferent times, berated the producers, the direc-
tors, and the stars for some mediocre produc-
tion, I wonder in passing if we, in their shoes
and all matters considered, would have done
as well.
We quarrel at times among ourselves (the
film industrv) but after all. everything con-
sidered, we’ll have to admit there has been
wonderful improvement in the entertainment
offered in the last decade. The people de-
mand that improvement and still more im-
provement will have to be made to hold
patronage.
Now I’ll be seeing you and when I locate
you’ll be hearing from me, so this is not
goodby but adios for the present. — H. J.
Longaker, Alexandria, Minn.
Position of Honor
THOUGH VERY TARDY WE MUST
thank you for the beautiful plaque which
we received some time ago. The plaque
has a position of honor in the center niche
in our foyer and brings forth bursts of
admiration from our patrons. I can think
of no better means of bringing home the
fact to the public that our sound is of the
highest quality. Being the last theatre here
to adopt sound it was therefore very neces-
sary that ours be perfection, and the plaque
was the means of making that a public fact.
We have a downtown theatre seating al-
most eleven hundred which was renovated
throughout this spring at a cost of approxi-
mately forty thousand dollars. We are
having a photographer take pictures of the
completed job and as soon as these are
finished we will forward you copies.
For publicity we had a cut made of the
plaque. Besides special writeups for the
local papers, we also had a special trailer
made up announcing the presentation. We
are very gratified with the results.
Once again thanking you for this honor
and wishing you every success with your
excellent magazine, without which it would
be difficult to conduct a theatre in the mod-
ern standards. George Allen, Jr., The Pa-
tricia theatre, London, Ontario.
Audiences Praise Reproduction
I WISH TO ACKNOWLEDGE THE RE-
ceipt of your bronze Award of Merit plaque
which was received today.
I am just leaving for a few days of vaca-
tion and upon my return I will write to you
further with reference to this matter. I wish
to assure you that I appreciate your consid-
eration and will continue to do everything
possible to produce the very best of results
in sound pictures. So far the results have
been reflected by my audiences, as they do not
hesitate in telling me of the exceptionally fine
sound at this theatre. It is really outstand-
ing in this territory.
How long before J. C. Jenkins will be
around the Wisconsin territory? I have a
date with him to open a keg of nails. I will
write you again upon my return from this
short vacation. — E. C. Potter, Firemen’s the-
atre, New Hampton, la.
Makes Him Feel Chesty
I WISH TO THANK YOU FOR THE
Plaque of Honor, which I received yes-
terday.
It is a very fine and beautiful thing. Be-
sides making me feel very chesty to think
that my house is deserving of it, I am sure
it will be a business getter and will add
prestige to the house. Thanking you again
and assuring you that I am as ever a
Herald- World booster. B. J. Vanderby,
Strand theatre, Springfield, S. Dakota.
Too Many Ad Films
To Suit Taste of This
Professional Objector
They Weary Him, He Says — But
Then, It's His Job to Kick
Over the Traces
(Special to the Herald-World)
NEW ORLEANS, June 17.— The New Or-
leans Item has on its staff a “chronic fault-
finder” writing under the nom de plume of
A. Lobos, who has sought to “correct” many
irregularities in the daily life of New Or-
leans. His latest is :
TO THEATRE MANAGERS: I was lured
into one of your picture palaces the other night
by a favorable write-up by a newspaper critic
and, though I have nothing to say about the
criticism, your interminable advertising of pic-
tures to come put a rockachaw in my collar.
I guess the simpering advertisements of mil-
linery please the women folks, so I’ll pass that
by. But let me tell you that after sitting through
three hours of picture and advertising both my
legs were asleep and it was necessary to pinch
and slap them for five minutes before I could
get up.
Let’s make shows short and snappy. The fea-
ture picture is the main thing. Let’s have that
and get it over with. Leave off some of the
organ recitals and unnecessary trimmings. Your
entertainments will digest better.
On the other hand, the daily newspapers are
supposed to chronicle the news — but, alas, the
advertising lineage shows approximately 70
per cent ads and only 30 per cent news !
West End Cinemas in
London Facing Crisis
Because of Films Act
( Special from Department of Commerce)
WASHINGTON, June 17.— London West
End cinemas are faced this year with a
serious crisis due to the Films Act, which
requires that exhibitors must show a mini-
mum of 7V-> per cent of British films in
their year’s program. The booking execu-
tives of these theatres declare that there
are not sufficient British films available of
a quality to stand up in West End houses,
and to show British pictures of inferior
merit is simply to ruin the business and
reputation of their houses.
Public School Motion
Picture Library Ready
(Special to the Herald-World)
NEW ORLEANS, June 17.— A library to
contain motion picture films for school use
has been completed in New Orleans, and more
than 200 units to be used in connection with
class work through the kindergarten and
seventh grades has been purchased by the
board and will be lent to the schools when-
ever the application is made. Many of the
schools have been equipped for the showing
of motion pictures, but for those not so
equipped, a camera will be lent with the film.
Health instruction, children’s life in foreign
countries, folk stories, animal life, etc., are the
subjects of the films.
“Installation of the films to our schedule
is in line with the best educational policies,
said Miss Caroline S. Pfaff, district super-
intendent. “We intend to add to the list
whenever new ones are wanted.”
Oakland Firms Protest
$100 Carnival License
(Special to the Herald-World)
OAKLAND, CAL, June 17. — Protests
against the newly enacted license fee of $100
a day for carnivals have been filed with the
City Council by several industrial firms. These
set forth the fact that several carnivals winter
in Oakland and do a large business with firms
in the Greater San Francisco field. The com-
plaint is made that the license fee is unreason-
ably high and that carnival concerns will seek
headquarters elsewhere. Alteration of the
license ordinance so as to favor Oakland"
owned carnivals has been suggested.
June 21, 1930
EXHIBITORS HERALD-WORLD
93
W
WHAT THE PICTURE DID
Verdicts on Films in Language of Exhibitor
FOR ME
Copyright, 1930
Columbia
LADIES OF LEISURE (AT) : Special cast — A
mighty good picture. It ie done better than the
average. Some extraordinary spots in it that may
or may not go over. It may make a difference
just what your patronage will say to these spots.
However, credit is due everyone connected with the
making of this splendid offering. Ralph Graves
seem6 to be moving forward, improving. Barbara
Stanwyck is not only attractive looking but an
actress. Many others in cast that are more than
good. — W. H. Brenner. Cozy theatre, Winchester,
Ind. — General patronage.
LADIES OF LEISURE (AT): Special cast— Well,
well, well ! Little Miss Columbia isn’t so far be-
hind. In fact, she’s right up in front. This play
of highly dramatic flavor, with some sob-moments,
is right there for your best people to absorb and
use the handkerchief over. It’s a gem of its type.
Barbara Stanwyck (one minute homely, the next
minute beautiful) is some actress. High class cast.
Really worth while. — Philip Rand, Rex theatre, Sal-
mon, Idaho. — General patronage.
BROADWAY SCANDALS (AT) : Special cast —
It’s a dandy ! Lots of singing, dancing and big
chorus sets which keep every one's feet pounding
to the tuneful music. One you can watch over and
over. Ver’, ver’ good, monsieur ! Friday and Sat-
urday nighters ate it up and asked for more. —
Philip Rand, Rex theatre, Salmon, Idaho. — General
patronage.
BROADWAY SCANDALS (MC) : Special east— A
fairly good musical i-evue. Nothing to write home
about, just an average program. — Marion F. Bod-
well, Paramount theatre, Wyoming, III. — Small town
patronage.
A ROYAL ROMANCE (AT) : William Collier,
Jr. — One of the most interesting and well done
stories. Gets by without a lot of big time acts.
Just a straight out and out comedy-drama. Entire
cast right up to expectations. — W. H. Brenner, Cozy
theatre, Winchester, Ind. — General patronage.
First National
A MOST IMMORAL LADY (AT): Leatrice Joy-
May 21-22. This is a very entertaining program
picture. But why did the star try to sing? The
singing queered the picture here.— Bert Silver, Silver
Family theatre, Greenville, Mich. — General patron-
age.
PARIS (AT) : Irene Bordoni — May 26-27. Not
good or bad. Some nice scenes in color but they
don’t make a picture. My people want a star that
can talk American. Eight reels. — Ray W. Mussel-
man, Princess theatre, Lincoln, Kan. — Small town
patronage.
NO, NO, NANETTE (AT): Special cast— May
25-26-27. A 100 per cent picture that pleased them
all. Our patrons say one of the best we have played.
— Bert Silver, Silver Family theatre, Greenville,
Mich. — General patronage.
THE PAINTED ANGEL (AT): Billie Dove—
Billie sure fitted in this type of picture fine. Was
a little surprised at its being so entertaining — ex-
pected less. It turned out to be a first rate produc-
tion.—Jack Greene, New Geneseo theatre, Geneseo,
111. — Small town patronage.
GIRL FROM WOOLWORTHS (AT): Alice White
— Atta girl, Allie. Here is a corking little picture
that gives them their money’s worth. Alice always
liked here and always will be as long as they give
her the goods to deliver. She sure can deliver. —
Jack Greene, New Geneseo theatre, Geneseo, 111. —
Small town patronage.
THE CARELESS AGE (AT): Special cast— May
14-15. Just a good program picture. Too drab.
Poor singing by Carmel Myers. — Bert Silver, Silver
Family theatre, Greenville, Mich. — General patron-
age.
THE LOVE RACKET (AT): Dorothy Mackaill—
Not so hot. Our folks do not care for Dorothy in
such parts. Just another picture. — Jack Greene.
New Geneseo theatre, Geneseo, 111. — Small town
patronage.
SALLY (AT) : Marilyn Miller — My patrons said it
was much better than “Sunny Side Up.’’ This is
one that you can go the limit on. Color good. One
that will please them all. Twelve reels. — A. Mitchell,
Dixie theatre, Russellville, Ky. — Small town patron-
age.
SALLY (AT) : Marilyn Miller — One of the best
pictures I’ve ever played. All in color and some
of the scepes are too wonderful for words. One
Key to Sound Symbols
AT — All-Talking
TME Talking, Musical Scor«, Effects
MC— Musical Comedy
O — Operetta
ME— Musical Score, Effects (only)
DEFINITIONS: AT, a picture in which all
speaking to be observed in the essential action
is recorded, the designation including any musi-
cal score which the picture may hava.^— TME, a
part-talking picture, the designation including
the musical score necessary in such types and
any sound effects.— MC, a picture corresponding
to the type of stage production called “musical
comedies,’* being extravaganzas or revues featur-
ing musical acts and dancing and with all sound
essential to the action, including dialog, re-
corded.—O, a picture corresponding to the
light operas of the stage called “operettas.”—
ME, a picture which has a musical score, may
have sound effects, but which has no dialog.
NOTE : When no symbols appear directly after
the title, the picture was run in silent form.
lady saw it twice and said she could have enjoyed
it again. Miss Miller is a beauty and her and
Alexander Gray’s singing fine. Joe Brown and Ford
Sterling furnished the comedy, and how ! This pic-
ture should bring the business and please everyone.
Twelve reels. — Harold Smith, Dreamland theatre,
Carson, la. — General patronage.
ISLE OF LOST SHIPS (AT): Noah Beerv— A
very entertaining story but did not take as well as
it should. No big stars to help put it over. Wreck
scene fine. Shots of the Isle of Lost Ships were
wonderful. Wish to comment here on the sap de-
tective part. Part well done, but why do they
always have a sap detective in pictures? Aren't
there any really live smart cops ? From looking at
recent pictures you’d hardly think so. — Jack Greene,
New Geneseo theatre, Geneseo, 111. — Small town
patronage. ♦
SPRING IS HERE (AT): Special cast— Only
complaint I found on this one is that the print
seemed to be little dark. Otherwise it’s a fine pic-
ture.— Walter Odom & Sons, Dixie theatre, Durant,
Miss. — General patronage.
WEDDING RINGS (AT): Special cast— May 22.
Did a fair business with this but ran it ahead of
Kansas City and couldn’t sell it. Pretty good but
not outstanding. Seven reels. — Ray W. Musselman,
Princess theatre, Lincoln, Kan. — Small town pat-
ronage.
LITTLE JOHNNY JONES (AT): Eddie Buzzell—
Very nice program picture. Eight reels. — Harold
Smith, Dreamland theatre, Carson, la. — General pat-
ronage.
J. C. Jenkins
— His Colyum
The page of Jay see Jenkins' com-
ment, together with his sundry and
several, but always interesting,
observations on other topics, is
found on page 71 of this issue.
Jay see— Page 71
Fox
HIGH SOCIETY BLUES (AT): Gaynor-Farrell—
May 24-25-26-27. It’s no mystery why this pair are
so popular. They are a swell pair of kids and their
pictures are always clean. This one gave entire
satisfaction. The cast could not have been better,
and the song hits, “I’m in the Market for You” and
“Eleanor.” are great. The box office was smiling
and so were we. — S. B. Kennedy, Central theatre,
Seikirk, Man., Canada. — General patronage.
SUCH MEN ARE DANGEROUS (AT): Warner
Baxter — May 24. Not a bad picture, still, nothing
to rave over. A very poor picture for a Saturday
night audience. — Marion F. Bodwell, Paramount
theatre, Wyoming, 111. — Small town patronage.
THE GOLDEN CALF (AT) : Sue Carol — This one
is a good program picture. Will please. Eight reels.
— A. Mitchell, Dixie theatre, Russellville, Ky. — Small
town patronage.
SUNNY SIDE UP (AT): Gaynor-Farrell— While
we were late in showing this one and it had been
played all around us and most everybody had seen
it, yet it went over good at our theatre. And you
know there must be a good reason. If I was smart
enough to use some big English language to boost
this real big entertaining picture I would try to say
something to excel all the write-ups which I have
read in the Herald-World. For it is worthy, because
it pleases and makes us feel good. — Walter Odom &
Sons, Dixie theatre, Durant, Miss. — General pat-
ronage.
SUNNY SIDE UP (AT): Gaynor-Farrell— May
20-21. I have been running a picture show two and
one-half years and have always run the world’s best
pictures, and I have had more favorable talk about
this one than any I have ever run. This is my
dullest season. The first night on this picture was
graduation exercises at the high school. The next
night was play given by the graduating class. And
at that I grossed more than any picture I have run
this year. — L. G. Hobgood, Dixie theatre, Bowdon,
Ga. — Small town patronage.
SUNNY SIDE UP (AT): Gaynor-Farrell— May
23-24. This is one good show. It has everything,
songs, dances, comedy and romance. The stage
settings were remarkable and the acting was very
good. Everyone was pleased with this one. Ex-
hibitors, get wise and book this picture. Fourteen
reels. — R. J. Childers, New Woodland theatre,
Woodland, Wash. — Small town patronage.
THEY HAD TO SEE PARIS (AT): Will Rogers
— May 25. An excellent all-talking picture. Will
Rogers is sure the cat’s meow in this one. Too bad
a picture as good as this one couldn’t do more
business at the box office. — Marion F. Bodwell,
Paramount theatre, Wyoming, 111. — Small town pat-
ronage.
WHY LEAVE HOME (AT): Sue Carol— June 1.
A very good comedy-drama. This one kept the audi-
ence in an uproar, but it failed to do business at
the box office. — Marion F. Bodwell, Paramount
theatre, Wyoming, 111. — Small town patronage.
LONE STAR RANGER (AT): George O’Brien—
May 23-24. Get it 6et. It is not on a par with the
old silent but it has the drawing power that many
big specials lack. They like it and when you can
send them home satisfied they will be back. Sold
at a right price. Seven reels. — Ray W. Musselman,
Princess theatre, Lincoln, Kan. — Small town pat-
ronage.
FOUR DEVILS (TME) : Special cast— Not much
to this one. It will get by on a weak day. They
talk on the last three reels. The first part ha3
music, 6uch music as it is. Cannot say much for
this one. — A. Mitchell, Dixie theatre, Russellville, Ky.
— Small town patronage.
SEA HAWK: Helen Chandler — This was a very
good program picture silent. Seemed to please all
who attended. Fox seems to have the pictures this
year. Nine reels. — Marion F. Bodwell, Paramount
theatre, Wyoming, 111. — Small town patronage.
THE COCKEYED WORLD (AT) : Special cast—
May 19-20-21. Some liked it, some didn’t. Any ex-
service man will get a kick out of it but the ladies
think it is too rough. And then the censor board !
Print I got was not in very good shape. Thirteen
reels. — Ray W. Musselman. Princess theatre, Lin-
coln, Kan. — Small town patronage.
94
EXHIBITORS HERALD-WORLD
June 21, 1930
MGM
CAUGHT SHORT (AT): Special cast— May 23-24.
This picture is real comedy. They do not make
them any funnier than these two comedians. This
is full of pep and a laugh from start to finish.
Eight reels. — Cozy theatre. Prairie Grove, Ark.—
General patronage.
MONTANA MOON (AT) : Joan Crawford— May
23-24-25. My best to date. Cash customers liked
it and 6aid so. This picture made me money in a
200-seat house. Ten reels. — Wilson’s Majestic
theatre, Kempton, 111. — Small town patronage.
IN GAY MADRID (AT): Ramon Novarro — June
2-3. This sure won’t go over in a small town.
Novarro is dead as far as my town is concerned.
More walkouts than any picture 1 ever ran before.
Accent made the dialog hard to understand. Nine
reels. — Cozy theatre. Prairie, Grove, Ark. — General
patronage.
MADAME X (AT) : Ruth Chatterton — A very
good drama but it did not please my Saturday night
crowd. Excellent acting by all the cast. — Ten reels.
- — -Harold Smith, Dreamland theatre, Carson, la. —
General patronage.
THE GIRL SAID NO (AT): William Haines—
Every picture of Haines gets worse from an audi-
ence standpoint. Haines was particularly offensive
with his silly egotism and there is no question that
the reaction of our patrons on this picture was bad.
There was general criticism of his pantless actions
and the offensive dialog and as far as I am con-
cerned Metro is making a mistake in continuing this
star in his smart-alec roles. But I don't believe he
can act any other role. Certainly he does not
6how any other ability, or his directors are at fault.
This picture certainly gagged the biggest part of
our audience and they usually don’t expess them-
selves much unless the picture is distasteful to them.
And that was the reaction to “The Girl Said No.”
— Columbia theatre, Columbia City, Ind. — General
patronage.
GIRL OF THE SHOW (AT) : Bessie Love-
May 21-22-23. The worst picture MGM ever made.
I don’t see why exhibitors should have to run this
junk. The recording was terrible and the story —
there wasn’t any. Pleased about two per cent. I
sure hope we don’t have to show any more of this
trash to our critical public. Played on a Wednes-
day and Thursday and just cleared expenses. Eight
reels.- — R. J. Childers, New Woodland theatre. Wood-
land, Wash. — Small town patronage.
CHASING RAINBOWS (AT): Special cast— May
26-27. Mighty good entertainment. Eleven reels. —
D. E. Fitton, Lyric theatre, Harrison, Ark. — Small
town patronage.
DYNAMITE (AT) : Special cast — Cecil DeMille
can sure make a picture but rental too high on
them. “Dynamite” a wow. Fourteen reels. — Lee
Brewerton, Capitol theatre, Raymond. Alta., Canada.
— General patronage.
THE BROADWAY MELODY (MC) : Special cast
— Very good. Bad weather sure spoiled it for me.
Ten reels.— -Harold Smith, Dreamland theatre. Car-
son, la. — General patronage.
THE KISS: Greta Garbo — This was an excellent
picture. The best picture that Garbo has ever made.
Pleased almost everyone. Seven reels. — Marion F.
Bodwell, Paramount theatre, Wyoming, 111. — Small
town patronage.
DEVIL MAY CARE (AT): Ramon Novarro—
June 1-2. Very nice picture of the days of Napoleon.
Pleased the higher-up ones a lot. Novarro is at his
best in this one. We played this one on Sunday
and Monday but it is by no means a special. Eleven
reels. — R. J. Childer6, New Woodland theatre, Wood-
land, Wash. — Small town patronage.
THIRTEENTH CHAIR (AT): Special cast— May
26-27. This is a mystery picture so mysterious that
it is about as complete a piece of literary junk as
you could put on your screen. Nobody understood
it, not even the kids, who are invariably more alert
than older people in catching on. True, it has
good plot, but the plot is developed or executed in
a room so dark that there is no cue to unravel the
mystery or maintain the interest of the audience.
The sole interest in this picture, while mystifying
everybody, is dialog, talk, talk, twaddle, more
twaddle. Whatinell is there in an all-dialog picture
to recommend it over a good silent picture if it is
not relieved by entertainment, music, vaudeville,
comic opera or stage stunts. And oh, what a relief
if there is a short title sprung on the screen in
the midst of the twaddle ! An all-dialog picture is
an insufferable bore. I question if there is any
impropriety in sending in a bill to the exchange by
an exhibitor for money back when he gets hit with
the "Thirteenth Chair.” — -A. J. Gibbons, Illinois
theatre. Metropolis, 111. — General patronage.
THE THIRTEENTH CHAIR (AT): Special cast
• — May 28. Well produced but did not go over with
our patrons. Run it on “family night.” Eight
reels. — D. E. Fitton, Lyric theatre, Harrison, Ark. —
Small town patronage.
SO THIS IS COLLEGE (AT) : Special cast—
Splendid little show but no big special, as they
claim it is. Was oversold on this one. Eleven
reels. — Lee Brewerton, Capitol theatre, Raymond.
Alta., Canada. — General patronage.
SO THIS IS COLLEGE (AT): Special cast—
Very good comedy which failed to draw. Nine reels.
— Harold Smith, Dreamland theatre, Carson, la. —
General patronage.
HEY RUBE : Special cast: — May 24. If you can
get them in it will please. Story good and holds
interest. — Frank Sabin, Majestic theatre. Eureka,
Mont. — Small town patronage.
NAVY BLUES (AT): William Haines— This pic-
ture seemed to go over pretty fair. Patrons seem
to enjoy the William Haines type of a show. Seven
reels. — Marion F. Bodwell, Paramount theatre,
Wyoming, 111. — Small town patronage.
OUR MODERN MAIDENS: Joan Crawford—
May 17. Clever picture. Lote of snap and a
splendid story. A bit suggestive in spots but sort
of true to life. — Frank Sabin, Majestic theatre,
Eureka, Mont. — Small town patronage.
Paramount
LADIES LOVE BRUTES (AT): George Ban-
croft— This is a mighty nice picture and one that
will please most everyone but it does not come up
to “The Mighty.” Mary Astor was very good. Ten
reels. — Harold Smith, Dreamland theatre, Carson, la.
— General patronage.
THE LOVE PARADE (AT) : Maurice Chevalier—
I consider this play the acme of entertainment of
the talking picture. If there is any doubt as to
the improvement of the talking picture over the
silent one let him view this work. It has everything
worth while that distinguished the stage before the
advent of the screen, grand opera, comic opera,
vaudeville, specialty stunts and stage acting, all 60
appropriately blended as in no part to seem to be
lugged in.— A. J. Gibbons, Illinois theatre. Me-
tropolis, 111. — General patronage.
THE KIBITZER (AT): Special cast— Why inell
did they give this crazy name to a play ? The play
may or may not please, according to your clientele.
We played it Friday and Saturday and even with
mixed crowds there were few laughs. A one-man
show usually fails. Harry Green as the Yiddish
know-it-all took his part wonderfully well but I
think there was too much of him. Mary Brian was
not very appealing. The one best bet was Albert
Grau, who played the part of the millionaire. His
voice, gestures and poise produced a finished bit of
acting. Hope we shall see him again. Neil Hamil-
ton’s work ordinary. You won't miss much if you
don’t buy it. This type of play will not make pic-
ture fans out here in the West, and any play that
doesn’t appeal is a blow to our cause. Silent pic-
tures nearly caused the industry to go on the rocks,
not because they were silent, but boresome. If pro-
ducers don’t watch their step the same thing may
happen to talkers. People want to be entertained. —
Philip Rand, Rex theatre, Salmon, Ida. — General
patronage.
THE LADY LIES (AT) : Special cast— No picture
for the small town. Lots of walkouts. Played with
Metro's “Shivering Shakespeare” and the combina-
tion sure took the cake for the bummest program
I’ve had for some time. Eight reels. — Harold Smith,
Dreamland theatre, Carson, la. — General patronage.
THE VIRGINIAN (AT): Gary Cooper— May
30-31. A peach of a Western. Pleased 100 per cent.
We have all the luck, though, as the print we had
to run was about ready to fall apart. Some oper-
ator had torn up the end of every reel and it was
impossible to make a decent changeover. Twelve
reels. — R. J. Childers, New Woodland theatre, Wood-
land, Wash. — Small town patronage.
WELCOME DANGER (AT): Harold Lloyd— Old
boy Harold ! Came to town once more and was so
darn afraid that he would miss a nickel that he paid
$50 to send in a checker and drew down $2.33 on
the split. That's just too bad, Harold, old dear 1 The
play is very good, drew all the men and the ladies
stayed at home and played bridge. It pulled, how-
ever, better than I expected. Harold’s leading lady.
Barbara Kent, is a peach. Page J. C. Jenkins and
tell him about it. — Philip Rand, Rex theatre, Sal-
mon, Ida.— General patronage.
WELCOME DANGER (AT): Harold Lloyd— June
Barbara Kent, almost steals the picture. Business
Barbara Kent, almost steals the pictures. Business
way below average. In fact the poorest business
ever done here on a Lloyd production. Business is
all shot to h for some reason. Looks like the
whole country is going broke. Twelve reels. — Marion
F. Bodwell, Paramount theatre, Wyoming, 111. —
Small town patronage.
ILLUSION (AT): Buddy Rogers— May 25-26-27.
I’ll say it’s good! Nancy Carroll is now America’s
sweetheart, sure enough, and Buddy Rogers is not
so dumb either, but there's another racing to the
front and it’s a she, by name, June Collyer. Oh,
boy, she’s a peach ! Then there's Emilie Melville,
who takes an old lady’s part as Thackeray might have
put into his novels. Songs and chorus dances sure
hits. In all a damfine picture. Book it! — Philip
Rand. Rex theatre, Salmon, Ida. — General patronage.
THE MIGHTY (AT): George Bancroft— May 11-
12-13. This is a mighty good picture. Gave good
satisfaction. Print fair. — Bert Silver, Silver Family
theatre, Greenville, Mich. — General patronage.
THE MIGHTY (AT) : George Bancroft— Fair
show. Nine reels. — Lee Brewerton, Capitol theatre,
Raymond, Alta., Canada. — General patronage.
THE MAN I LOVE (AT): Richard Arlen— May
23-24. A very good program picture. Gave 6atis-
faction. Print very old. — Bert Silver, Silver Family
theatre, Greenville, Mich., — General patronage.
SEVEN DAYS LEAVE (AT): Gary Cooper— Not
so good. This type of picture hurts Cooper’s popu-
larity. Eight reels. — Harold Smith, Dreamland thea-
tre, Carson, la. — General patronage.
MORAN OF THE MARINES: Richard Dix—
April 30. Did below par on this one. Poor story.
No enthusiasm shown by audience. Merely a pro-
gram picture. — Frank Sabin, Majestic theatre.
Eureka, Mont. — Small town patronage.
WATER HOLE: Jack Holt — May 7. Nancy Car-
roll ran away with this one. She’s a winner ! Holt
up to standard. Zane Grey’s name will draw ’em
and Nancy will please ’em. — Frank Sabin, Majestic
theatre, Eureka. Mont. — Small town patronage.
Pathe
RICH PEOPLE (AT): Constance Bennett— The
title killed this. And the picture itself wasn’t such
a much, anyway. Just so much time wasted. — Jack
Greene, New Geneseo theatre, Geneseo, 111.— Small
town patronage.
PARIS BOUND (AT): Ann Harding— May 28.
Very poor satisfaction here. — Bert Silver, Silver
Family theatre, Greenville, Mich. — General pat-
ronage.
GRAND PARADE (AT): Special cast— May 16-17.
Very fine talking and singing picture. Spoiled with
a poor ending. That is what our patrons told us.
— ’Bert Silver, Silver Family theatre, Greenville,
Mich. — General patronage.
RKO
LOVE COMES ALONG (AT): Bebe Daniels-
Very good but looks small after “Rio Rita.” Bebe
has a great voice and still prettier than most of
them. — L. L. Levy, Iris theatre, Kerens, Tex. — •
General patronage.
HIT OF THE SHOW: Joe Brown — April 26.
This fellow Brown is as likeable as an old shoe
and he’s a real trouper. His work is entertaining.
Balace of cast measures up okay. — Frank Sabin, Ma-
jestic theatre. Eureka, Mont. — Small town pat-
ronage.
HIT THE DECK (AT): Special cast— May 29-30.
A mighty good picture. Above average program but
not a special. Twelve reels. — D. E. Fitton, Lyric
theatre, Harrison, Ark. — Small town patronage.
DELIGHTFUL ROGUE (AT): Rod La Rocqu*^-
Kind of silly but everybody seemed to enjoy it, so
why kick ? Rita La Roy is a keen looker and has
a nice voice. She looks swell in a bathing suit.
Would like to see more of her. — L. L. Levy, Iris
theatre, Kerens, Tex. — General patronage.
GIRL OF THE PORT (AT) : Sally O’Neill—
May 28-29-30. If your patrons are morons they will
like this. A silly story and the most amateurish
acting I have seen for some time. Did not do
enough business in three days to pay film rental. — -
S. B. Kennedy, Central theatre, Selkirk, Man., Can-
ada.— General patronage.
TROPIC MADNESS: Leatrice Joy— May 10.
Fair enough picture. No comedy relief. Will get
by with few comments. — Frank Sabin, Majestic
theatre. Eureka, Mont. — Small town patronage.
SIDE STREET (AT) : Special cast — June 4. A
fairly good picture spoiled by dialect. Talking too
fast. Tom Moore mighty poor talker. Eight reels.
— D. E. Fitton, Lyric theatre, Harrison, Ark. — Small
town patronage.
HALF MARRIAGE (AT): Olive Borden— Peppy
program picture that pleased all. Olive Borden will
lose her appeal in long skirts. — L. L. Levy, Iris
theatre, Kerens, Tex. — General patronage.
Tiffany
HIGH TREASON (AT) : Special cast — A fantastic
thing foretelling the future attitude of the world
towards peace and war. Brings into active use tele-
vision shows. Some mighty mob scenes, some very
interesting dialog, when understood. A very unusual
picture in many ways but has no appeal from an
entertainment standpoint. No box office value. —
W. H. Brenner, Cozy theatre, Winchester, Ind. —
General patronage.
United Artists
PUTTING ON THE RITZ (MC) : Special cast—
May 21-22-23. One swell entertainment picture but
the flop it did at the old box office was just too bad.
It was just one of the mysteries of this business.
When you think you are set for a stand-out they
just don’t come out. But it’s not the fault of the
picture. It’s swell, and 60 are Richman and Miss
Bennett. — S. B. Kennedy, Central theatre, Selkirk,
Man., Canada. — General patronage.
BE YOURSELF (AT): Fanny Brice— May 18-19-
20. The star was wonderful. Very poor story, and
after the first show, box office suffered for customers.
Did not give general satisfaction (as a special).
Very poor print, too dark. — Bert Silver, Silver
Family theatre, Greenville, Mich. — General pat-
ronage.
THE TRESPASSER (AT): Gloria Swanson—
May 31, June 2-3. Gloria is great in her first all-
talking picture. — S. B. Kennedy, Central theatre,
Selkirk, Man., Canada. — General patronage.
Universal
HELL’S HEROES (AT) : Special cast — Story very
good and well done but it failed to please the bunch.
Too much grief. Started off like there was going
to be lots of action but started to die down until
it failed to move at all. However, it was a great
picture. — Jack Greene, New Geneseo theatre, Gene-
seo, 111. — Small town patronage.
SHANNONS OF BROADWAY (AT): The Glea-
sons— Not such a wow as you would expect from
this duo. Both clever performers but Jimmy’s voice
doesn’t seem to carry well at times. Story fair but
nothing to rave over., — Jack Greene, New Geneseo
theatie, Geneseo, 111. — Small town patronage.
BROADWAY (AT) : Glenn Tryon — Not much to
it, and still it was pretty fair. Too long drawn out
and not enough change of scenes. It all happens
in a night club, and when you get nine reels of
June 21, 1930
EXHIBITORS HERALD-WORLD
95
Btory all in the one place it gets rather tiresome.
The “dick” in this was great. — Jack Greene, New
Gene6eo theatre, Geneseo, 111. — Small town pat-
ronage.
MOUNTED STRANGER (AT): Hoot Gibson—
May 30-31. A very good Western. Something out
of the ordinary for Universal. It has drawing
power and will satisfy your action loving patrons.
It doesn’t matter about the recording if the picture
has plenty of entertaining features. Seven reels. —
Ray W. Musselman, Princess theatre, Lincoln,
Kan. — Small town patronage.
HIDE OUT (AT) : Special cast — This one was
the best and plainest I ever listened to. A very
fine picture in every way. — Walter Odom & Sons,
Dixie theatre, Durant, Mis6. — General patronage.
THE LOVE TRAP (TME) : Laura La Plante —
Very ordinary program picture. Twenty-five per-
cent talking. — Bert Silver, Silver Family theatre,
Greenville, Mich. — General patronage.
Warner Brothers
THE MAN HUNTER (TME): Rin-Tin-Tin— Good
picture but much too short. Only 52 minutes seems
like a good scheme for Warners to make us buy
more of their shorts. Anything under 65 minutes
should be sold as a short. — L. L. Levy, Iris theatre,
Kerens, Tex. — General patronage.
THE ARGYLE CASE (AT): Thomas Meighan—
Very good. Pleased them all. Drew just fair. —
L. L. Levy, Iris theatre, Kerens, Tex. — General
patronage.
TIGER ROSE (AT) : Special cast — Dandy picture
for Saturday or any day. Cast just fair but well
made and thrilling. — -L. L. Levy, Iris theatre,
Kerens, Tex. — General patronage.
TIGER ROSE (AT) : Monte Blue — A flop, lay off
this one, boys. If you have it booked, cancel it.
Some of the scenery is beautiful but a very weak
story. Didn’t take in expenses on this one. These
pictures are killing business. Six reels. — L. R.
Stacy, Mascot theatre, Mobridge, S. D. — Small town
patronage.
GENERAL CRACK (AT) : John Barrymore — This
class of picture is not for small town theatres.
Showed it Sunday night and did not take in what
I paid for the picture because I paid twice too
much for it. Warner’s want it all and I pay house
expenses. Tonight (Monday) the picture drew 40
people. A real flop at the box office. Eleven reels.
— L. R. Stacy, Mascot theatre, Mobridge, S. D. —
Small town patronage.
SHE COULDN’T SAY NO (AT): Winnie Light-
ner — Great. Lots of fun and a good story, too.
Winnie should cut out the drama, she just isn’t
built for it. Chester Morris good. — L. L. Levy, Iris
theatre, Kerens, Tex. — General patronage.
SHOW OF SHOWS (MC) : Special cast— Very
pretty and pleased but was a bit long. Too much
of Frank Fay. — L. L. Levy, Iris theatre, Kerens,
Tex. — General patronage.
SHOW OF SHOWS (MC) : Special cast— June
2-3-4. One of the biggest flops that I have ever
shown. Absolutely no draw, and with the excep-
tion of Winnie Lightner, Nick Lucas and John
Barrymore, the stars just ain’t. Frank Fay as
master of ceremonies would have anelluva time
making the cast in one of our amateur theatricals.
He can’t sing or talk and his line of chatter doesn’t
click. I will say that there are one or two musical
numbers that are good and some very elaborate 6ets,
but they don’t entertain and that is what my pa-
trons will buy, entertainment. I wouldn’t advise
anyone to buy this Warner Brothers advertisement.
Fifteen reels. — Ray W. Musselman, Princess theatre,
Lincoln, Kan. — Small town patronage.
THE AVIATOR (AT) : Edward Everett Horton — -
May 28-29. The man who reported this as an all-
talking picture sure said a big mouthful. It has
its entertaining moments and some comedy. Hor-
ton pulls them so fast that the slow thinkers only
catch about half of them. It is a fair program pic-
ture. Seven reels. — Ray W. Musselman, Princess
theatre, Lincoln, Kan. — Small town patronage.
SKIN DEEP (AT) : Special cast — Not big but a
good program picture. Monte Blue tiresome, Betty
Compson and Davy Lee good. — L. L. Levy, Iris
theatre, Kerens, Tex. — General patronage.
ON WITH THE SHOW (MC) : Special cast— Lost
money. Warner’s too high. Film in bad condition
and first reel was out of sync. Hurt business. — L. L.
Levy, Iris theatre, Kerens, Tex. — General patronage.
HONKY TONK (AT): Sophie Tucker— Splendid
program picture. Sophie has a pleasing personality
and can warble a la A1 Jolson. Lila Lee good. — -
L. L. Levy, Iris theatre, Kerens, Tex. — General pat-
ronage.
SAY IT WITH SONGS (AT): A1 Jolson— Lost
money. Too high. Drew just fair. Very dramatic
story and little Davy Lee was fine but part does
not fit Jolson. — L. L. Levy, Iris theatre, Kerens,
Tex. — General patronage.
SO LONG LETTY (AT) : Charlotte Greenwood —
Good. This one pleased. Six reels. — Lee Brewerton,
Capitol theatre, Raymond, Alta., Canada. — General
patronage.
Miscellaneous
BLONDES BY GHOICE (Greater Features) :
Special cast — Fair enough little 6how. The male
lead was a dud with my patrons. You won’t miss
it if you never Bhow it. — Frank Sabin, Majestic
theatre. Eureka, Mont. — Small town patronage.
HOWDY, BROADWAY (AT): Special cast— An
interesting collegian story set to music that finally
reaches Broadway with a bang that is not such a
bang. However, it is done fairly well but is not
up to standard set with other productions of this
type that have gone before it. If it can be bought
so as to be used on double feature programs, as I
did, showing it with "High Treason,’’ it gives ’em
a lot for their money. — W. H. Brenner, Cozy theatre,
Winchester, Ind. — General patronage.
VOICE OF THE STORM (FBO): Special east—
May 14. Can’t seem to remember much about this,
so guess it was quite ordinary. — Frank Sabin, Ma-
jestic theatre, Eureka, Mont. — Small town patronage.
Short Features
(SOUND)
COLUMBIA
CANNIBAL CAPERS: Silly Symphony — A corker.
Book it. — Philip Rand, Rex theatre, Salmon, Ida. — -
General patronage.
CAT’S MEOW : Krazy Kat — Good. — Philip Rand.
Rex theatre, Salmon, Ida. — General patronage.
DO IT NOW. Fair. — Ray W. Musselman, Princess
theatre, Lincoln, Kan. — Small town patronage.
MARIONETTES. Punk: — Ray W. Musselman,
Princess theatre, Lincoln, Kan. — Small town pat-
ronage.
STAGE DOOR PEST, 1 — Not so good.— Ray W.
Musselman, Princess theatre, Lincoln, Kan. — Small
town patronage.
STATION BUNK. Has a good orchestra and some
comedy. — Ray W. Musselman, Princess theatre, Lin-
coln, Kan. — Small town patronage.
EDUCATIONAL
BITTER FRIENDS, 2. This is very good.— S. B.
Kennedy, Central theatre, Selkirk, Man., Canada. —
General patronage.
CAMERA SHY, 2. Lloyd Hamilton. — This Hamil-
ton is not so good. Mighty few laughs. — S. B.
Kennedy, Central theatre, Selkirk, Man., Canada. —
General patronage.
CLANCY AT THE BAT, 2.— A good baseball
comedy. Some of the patrons are laughing yet. —
R. J. Childers, New Woodland theatre, Woodland,
Wash. — Small town patronage.
DON’T GET EXCITED, 2. Fair comedy.— Bert
Silver, Silver Family theatre, Greenville, Mich. —
General patronage.
GIRL CRAZY, 2. Slapstick and lots of it. I
6till claim the comedies are better silent than talk-
ing. This one talked. — Bert Silver, Silver Family
theatre, Greenville, Mich.— General patronage.
GIRL CRAZY, 2. Andy Clyde — About like all of
the Sennets. A few laughs. — Ray W. Musselman.
Princess theatre, Lincoln, Kan. — Small town pat-
ronage.
GRASS SKIRTS, 2. Lloyd Hamilton — Nothing to
write home about. About as funny as a crutch. —
Ray W. Musselman, Princess theatre, Lincoln, Kan.
— Small town patronage.
HE TRUMPED HER ACE, 2 — This is an excellent
comedy. Feature it. — S. B. Kennedy, Central thea-
tre, Selkirk, Man., Canada. — General patronage.
FOX
BELLE OF SAMOA, 2. Miniature musical com-
edy.— A peach. Book it. — Philip Rand, Rex thea-
tre, Salmon, Ida. — General patronage.
FOX NEWS. Not much news in any of them. —
D. E. Fitton, Lyric theatre, Harrison, Ark. — Small
town patronage.
M G M
BAND REVUE No. 58. This act is good. Good
dancing, good singing and good music. Metro has
some good acts if they will let you pick them but
there are so many that have just one or two people
sitting still singing. They are good enough what
there is of them but there’s not enough variety to
please my people. — Cozy theatre. Prairie Grove, Ark.
— General patronage.
HOTTER THAN HOT, 2. Harry Langdon— Glad
to see Harry back with us. He goes over nicely
here. — Jack Greene, New Geneseo theatre, Geneseo,
III. — Small town patronage.
KELLER SISTERS AND LYNCH, AND MME.
KURENKO. This type of entertainment too com-
mon. The singing good, but who cares? We get
all that kind of 6tuff over the radio until we are
blue in the face. — Jack Greene, New Geneseo theatre,
Geneseo, 111. — Small town patronage.
THE SHRIMP, 2. Harry Langdon — One of
Langdon’s best, which is not saying much. Why
does he act so silly. — Lee Brewerton, Capitol theatre.
Raymond, Alta., Canada. — General patronage.
PARAMOUNT
AFTER THE BALL. Screen song — very good. —
Philip Rand, Rex theatre, Salmon, Ida. — General
patronage.
BELLE OF THE NIGHT, 2. Very good. — Philip
Rand, Rex theatre, Salmon, Ida. — General patronage.
HE DID HIS BEST, 2. Too smutty to be funny.
- — Bert Silver, Silver Family theatre, Greenville,
Mich. — General patronage.
MARRIAGE WOWS. Talkartoons. These are very
good. — Jack Greene, New Geneseo theatre, Geneseo,
111. — Small town patronage.
PINING PIONEERS. Singing Prospectors. Shame
on yeu. Paramount. — Jack Greene, New Geneseo
theatre, Geneseo, III. — Small town patronage.
PATHE
BARBERS’ COLLEGE, 2. A fair comedy. Not
enough to it to keep the patrons interested and
laughing. — R. J. Childere, New Woodland theatre.
Woodland, Wash. — Small town patronage.
DARKTOWN FOLLIES, 2. Buck and Bubbles—
The best two-reel short played to date. Those two
boys. Buck and Bubbles, sure are real stars. And
boy, how they can play and dance! Pleased 100
per cent. Would like to see more like this. — R. J.
Childers, New Woodland theatre. Woodland, Wash.
— Small town patronage.
FABLES, 1. — Best cartoons I’ve had to date. All
have been very satisfactory. — D. E. Fitton, Lyric
theatre, Harrison, Ark. — Small town patronage.
GENTLEMEN OF THE EVENING, 2. A fair
comedy. Just the ordinary type of the LeMaire
comedies. — R. J. Childers, New Woodland theatre.
Woodland, Wash. — Small town patronage.
IN AND OUT, 2. Buck and Bubbles — Another
Buck and Bubbles wow. Boy, how that tall gent
does dance ! Pathe sure delivers the goods in these
comedies. — R. J. Childers, New Woodland theatre.
Woodland, Wash. — Small town patronage.
NIGHT IN A DORMITORY. Pathe deserves credit
for putting out good consistent comedies. No duds
so far. — Jack Greene, New Geneseo theatre, Geneseo,
111. — Small town patronage.
RIDE ’EM, COWBOY. This kind of comedy and
music appreciated by all. — Jack Greene. New Gene-
seo theatre, Geneseo, 111. — Small town patronage.
R K O
THE CAPTAIN OF THE ROLL, 2.— A good com-
edy. Our patrons seem to like the Record Breakers
comedies. — R. J. Childers, New Woodland theatre.
Woodland, Wash. — Small town patronage.
MEET THE QUINCE. Just terrible. Not a grin.
— Bert Silver. Silver Family theatre, Greenville,
Mich. — General patronage.
UNIVERSAL
DELICATESSEN KID, 1. Benny Rubin— This boy
Rubin can dance but the comedy isn’t there. More
of an act. — Ray W. Musselman, Princess theatre.
Lincoln. Kan. — Small town patronage.
FOOTLIGHT FOLLIES, 2. Not much entertain-
ment.— D. E. Fitton, Lyric theatre, Harrison, Ark.
- — Small town patronage.
NUTTY NOSES. Oswald — Good. Orchestra in
these is plenty good.— Ray W. Musselman, Princess
theatre, Lincoln, Kan. — Small town patronage.
PILGRIM PAPAS, 1. Benny Rubin — A very good
comedy. Funnier every time you see it. — Ray W.
Musselman, Princess theatre, Lincoln, Kan. — Small
town patronage.
PUSSY WILLOW, 1. Oswald — Good cartoon
comedy. — Ray W. Musselman, Princess theatre,
Lincoln, Kan. — Small town patronage.
SHE’S A HE, 2. Sunny Jim — A good comedy.
Sunny Jim gets over with the kids. He is the best
bet from Universal. — Ray W. Musselman, Princess
theatre. Lincoln, Kan. — Small town patronage.
ZIMMERMAN AND GRANVILLE. We rehearsed
this act and did not run it, but paid for it. Some
of the shorts the different companies are now send-
ing us poor cusses have no entertainment value and
we are through buying them. — Bert Silver, Silver
Family theatre, Greenville, Mich, — General pat-
ronage.
WARNER BROS.
EDDIE MILLER. A novelty singing number. And
he can 6ing. Sings all four parts in a quartette.
— Ray W. Musselman, Princess theatre, Lincoln,
Kan. — Small town patronage.
FINDERS IS KEEPERS, 2. Very good comedy
playlet. — Bert Silver, Silver Family theatre, Green-
ville, Mich. — General patronage.
FRED ARDATH. A good act of a drunk and this
boy sure portrays the character. His line satisfies
the general run. — Ray W. Musselman, Princess thea-
tre, Lincoln. Kan. — Small town patronage.
IRENE STONE. Not so much and this gal is
ugly, then on top of that she 6ings songs that Grant
took Richmond with. — Ray W. Musselman, Princess
theatre, Lincoln, Kan.. — Small town patronage.
ONE REEL VARIETIES. Small towns, lay off
’em. Too short, too dull, too much sameness. Will
not take the place of comedies. — L. L. Levy, Iris
theatre, Kerens, Tex. — General patronage.
STANLEY AND GINGER. A very good act, with
dialog, music and dancing. — Ray W. Musselman,
Princess theatre, Lincoln, Kan. — Small town pat-
ronage.
X. CUGAT & COMPANY. A wonderful musical
act with exceptional recording. The violinist in
this act is a knockout and your music lovers will
rave about it. — Ray W. Musselman. Princess theatre,
Lincoln, Kan. — Small town patronage.
(SILENT)
EDUCATIONAL
THE LUNKHEAD. Pretty good. Jack Greene,
New Geneseo theatre, Geneseo, 111. — Small town pat-
ronage.
MISCELLANEOUS
ONE REEL COLORED SCENICS (Favorite Film
Company). We are getting some of the finest one
reel colored scenics from this company we ever
played. — Bert Silver. Silver Family theatre, Green-
ville, Mich. — General patronage.
96
EXHIBITORS HERALD-WORLD
June 21, 1930
W
CHICAGO PERSONALITIES
By JIM LITTLE
\ FTER the wailing which has come from exhibitors all over the country con-
cerning the more or less disastrous results of these things known as Tom
Thumb golf courses, we were pleasantly surprised the other night to find
one of these same courses in active operation, very, we should say, under the
personal supervision of C. E. Beck, of the Castle theatre.
T OCATED at the corner of Devon and
Western avenues, in what we would call
and ideal location, is about the neatest little
course you ever laid
your eyes on. Rustic
bridges, tiny lakes,
green laid out so that
it would take a bil-
liard artist to make
any sort of a shot,
this tiny 18 hole
course, known as the
“Little Golf Course,”
was the center of a
very interested group
of spectators, and, in-
cidentally, a most
meticulous group of
players.
The design for this
arrangement was
drawn up and super-
vised by Mr. Beck’s
son, Dick, and after
giving it more than a
passing glance, we
should say that he is
not less than a sev-
enth wonder, and all
of that. The way those greens are banked is
almost enough to make an aviator dizzy, but
the way the ball rolls into the hole if you give
it the right tap makes you delirious.
And while we’re mentioning this, we might
say that C. E. Beck has the lowest score for
his own course that has been made. He went
around it the other day, and won the prize
which he was giving away so he didn’t take
it, but (we’ll whisper it to you), he made it
in 40, about — well, way under par.
So we suggested that as long as the golf
tournament for the Row hasn’t been decided
on, that it might be a pious idea to have some
sort of a Row (not row) day at the Little
Golf Course, where weary film salesmen
could have a little fun after an arduous day
at — well, selling films, let us say.
We forgot to mention some of the ap-
pointments of this course. Scattered through-
out the territory which it covers are pretty
umbrella tables, with attractive little chairs
set around them. On the corner of this lot,
where a gas station is located, is a barbecue
outfit where the hungry golfer can lunch after
a stirring round of eighteen holes. A white
and green fence adds immeasurably to the at-
tractiveness of the place, and at night, when
the floodlights are turned on, it takes on a
sort of fairyland aspect, as though it was a
place fashioned for Lilliputs.
But one can readily see why exhibitors are
anxious concerning these courses, for by
standing outside one for an hour, let us say,
on any clement evening, you will see a capacity
audience in that short space of time.
And while we stood there, we figured that
the people outside the fence, looking in,
weren’t at theatres, and those that were play-
ing certainly were not, so, we don’t wonder
that courses like this cause exhibitors some
worries. But it’s great to see an exhibitor
who figures the thing out, and puts in a
course of his own. Certainly, everyone hasn’t
got the space to do such a thing, but Mr.
Beck, having it, put it in, and from the looks
of things, there won’t be any scrambling for
tax money next year.
^
The Criterion theatre, on Sedgwick, has lost
the guiding hand of Paul Sitner, and is now
to be handled by Earl Macoy, owner of the
building in which it is located.
* * * *
Speaking of the Criterion, reminds of of Fred
Martin, who says that was one of the first
theatres he ever attended, and Clyde Eckhardt
was manager. They used to have a crew
mopping up the blood back stage after some
of the pictures. They were thrillers in those
days, and there was undoubtedly plenty of
gore and slaughter to give the fans a kick.
% % ^
Fred Martin, by the way, is now assistant
manager of Educational, and primarily inter-
ests himself with sales in the city. He came
to Educational from DeForest, where he was
sales manager. Edward Safier and Milton
Kreuger have been added to the sales staff of
Educational, and will handle country sales
throughout the state of Illinois. Some day
we’ll give you a real story about Fred, for he
reminisces in a most interesting manner, and
tells some mighty good stories.
* * *
Henry Schoenstadt and his father left a
couple of days ago (before the time this is
being written) for a vacation on the conti-
nent. Perhaps we had better say Europe, for
there is a possibility that they may visit Eng-
land.
^ % %
We understand that the Ellantee
theatre on Devon avenue has been
leased by Jacob Lasker for a period
of 10 years. He plans to remodel it
at an expense of about $50,000, in
time to reopen it September 1, and it
will be renamed the Roxy. Inciden-
tally A1 Blasko informs us that the
Chateau on Broadway is to be re-
named— the Roxy.
5{C %
On Irving Mack’s desk there stands a pen
stand, and in this little stand there is NO pen.
It isn’t on the floor, it hasn’t been lost, and
it couldn’t have walked away, so, as the pen
stand is not much use without a pen, it almost
seems as though the two ought to get together
again. Things like that have a habit of dis-
appearing, but they really shouldn’t disappear
in part.
ijS iji 5fj
Mabel Dietz, secretary of the Film Board
in Minneapolis, stopped in to say hello to Tess
Heraty on her way to see her daughter, Jane,
who is secretary to the M P T O of Michigan,
with headquarters in Detroit.
* * *
While we were in talking to Si Greiver,
Joe Vicidomini, the manager of the Italian
theatre, formerly the Palace, located on South
Halsted street, dropped in. Through the cour-
Henri Ellman Gets on the Desk
to Say:
Having written little about my own Com-
pany in the past weeks, I thought it a good
idea to dedicate this brief column to Tiffany
productions. As you
know, Tiffany will
hold their convention
at the Stevens Hotel
June 23, 24 and 25.
Little shots, big shots
and half shots will be
present. It is under-
stood that the boys
from New York are
bringing imported
hair tonic with them.
If that is true, there
will be plenty of boys
with _fur-lined stom-
achs next week.
We broke out with Henri Ellman
the measles, we broke
out of jail and we broke out of lots of other
places, but this week we’ll break out with — -
L- A. Young is our president
And he’ll be here to give us a speech
So let’s all rise to our president
Whom we consider just a “peach.”
And the following Tiffany “Alma Mammy”
will be sung by A1 Selig the opening day at
the convention —
Tiffany Pictures, rah, rah, rah.
Tiffany Pictures, zim, boom bah.
They have this and they have that
They make B. 0. figu res fat.
* * *
Others coming to the Windy City and the
home of the two-gun man will be : Grant
Cook, vice-president; Oscar Hanson, general
sales manager ; Carl Goe, assistant G. S. M. ;
Charles Steele, comptroller; A1 Selig, our
humble publicity director.
. And closing we bring the happy news that
Steve Montgomery, formerly salesman in Chi-
cago for Tiffany, was named Indianapolis
manager.
—HENRI.
tesy of the Italian consul here he was able to
get hold of six reels, the authentic govern-
ment of Italy reels, of the wedding of Prince
Humbert of Italy to Maria Jose of Belgium.
It is evidently a most interesting series of
pictures, and Vicidomini succeeded in running
the film for a solid week. The Italian consul,
Cal. Dott. G. Castruccio, together with some
of the other consuls, were entertained one
night with the viewing of the picture. It
gives the complete details of this affair, which
was one of the most brilliant ceremonies of
modern royal times.
* * *
The Haymarket, which has been — but why
bother about that. We understand that this
old house is shutting down for the summer,
possibly for longer, but for the summer, any-
way. Although it is a talkie house, from June
15 to June 22, it will run a program of silent
pictures, interspersed with burlesque, and
after the last show on the 22nd, it will be
closed.
* * *
Steve Montgomery — and there’s only one
Steve on the banks of Wabash — has been
made manager for Tiffanv at Indianapolis.
* * *
Can you beat it? Here’s Oscar Florine,
than whom there isn’t any whomer along
the entire Row as far as popularity is
concerned, and his name by some inex-
plicable (a box seat word, that) twist
came through in last week’s issue as
Arthur. We hope that didn’t throw you
off in your putting, Osc.
* * *
Just as we were going to press, we re-
ceived word that Charlie Lundgren is now
Pathe sales manager in Chicago. Congratu-
lations, Charlie.
You Can Actually
Find Something—
Out of the mass of congratulatory
letters received on the 1930 Motion
Picture Almanac is one from a busy
executive of one of the large distrib-
uting companies. He writes:
“I want to congratulate you on the
Motion Picture Almanac. I discover,
after three successful attempts, that I
can actually find things in this Almanac
that I want to find. The great trouble
with some other books that have been
published is that unless you take a day
off or a week’s vacation, you can’t locate
the particular bit of information which
caused you to open its covers. I think
the Almanac will be an invaluable
thing to me.”
f 1
( Coupon for Ordor)
EXHIBITORS HERALD WORLD
li 407 South Dearborn street I
I Chicago, Illinois i
j Please forward a copy of The MOTION PICTURE ALMANAC
I for me at your retail price of $2.00. I am associated with the I
ji industry in the following capacity: j
(Note— If check or money order accompanies this coupon the
Almanac trill be shipped with postage prepaid immediately upon
publication . )
PLEASE PRINT NAME
Name -
Address
City State...
Now Offered for
Qeneral Sale
The 1930 Motion Picture Almanac, right
up to date with the complete and interest-
ing material of importance to everyone
connected with the motion picture indus-
try. is now available to everyone.
The hundreds of advance orders have been
filled and the Exhibitors Herald-World
is prepared to promptly supply everyone
with copies.
For convenience, an order blank is printed
in the adjoining column. In ordering by
telegraph, care should be taken to supply
complete address to insure immediate
delivery.
-MBS'
l00«
' ik
THE SPICE OFTHE PROGRAM
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EDUCATIONAL FILM EXCHANGER lne.
C. W. HAMMO.XS, President
Member, Motion Picture Producers and Distributors of America, Inc., Will H. Hays, President
Trge All Exhibitors to Comply with Ad uode
k EXHIBITORS @
Every Mail, Woman and Child
in the World Should See
‘WITH BYRD
at the SOUTH POLE'
T he picture will be a tremendous box office success. Nobody
who watched that hard-boiled audience at the Criterion Theatre, New York, hang tensely on
every scene can doubt that.
t is a drama, stark and gripping. It is a glorification of human
daring and courage that pulls you proud and cheering out of your seat. It is so down to earth, so
packed with honor and pathos, that the flapper will vie with the business man in honest praise of
it. And it is REAL. Everything actually happened, making it ten times more moving than fiction.
1 STATEMENT FOR PARAMOUNT RY S. R. KENT
a
■MMi i
Entered as second-class matter, August 20, 1917,
at the Post Office at Chicago,
m
111 under the act of March S, 1879. Published
June 28, I* ~>0
sixteen} (^SENSATIONAL
Box Office Attractions
for 1930-31
Each One 100% Talking (Film and Disc) and 100% Action
FIRST RELEASE
ii
The LONESOME TRAIL”
With
CHARLES DELANEY and VIRGINIA BROWNE FAIRE
Supported by
GEORGE IIACKATHORNE JIMMY AUBREY
YAKIMA CANNUTT BOB REEVES
and ART MIX
A GEORGE DURLAM PRODUCTION DIRECTED BY BRUCE MITCH EE I.
To Be Followed by 15 Other Thrillers
“UNDER TEXAS SKIES”
“WEST OF CHEYENNE”
“BEYOND THE LAW”
“RIDERS OF THE NORTH”
“RED COATS OF CANADA”
“THE TEXAS TERROR”
“THE CODE OF HONOR”
“SONG OF THE PLAINS”
“WESTWARD BOUND”
“FRONTIER DAYS”
“LAST OF THE PAWNEES”
“A BOY OF THE PLAINS”
“GOD’S COUNTRY AND THE MAN”
“THE TEXAS RANGER”
“ROSE OF THE RIO GRANDE”
Coming! “ The Convict’s Code,” the All-Talking Sensation of 1930
Syndicate Pictures Corporation
W. Ray Johnston
President
723 Seventh Ave.
New York
Now amazing Broadway and doing
standout business at $2 at Criterion ,
New York City .
DARING
,
WINS AT THE BOX OFFICE AGAIN!
"Should get the Pulitzer Prize as the greatest motion picture of 1930!”
— N. Y. Evening Post. "Stands shoulder to shoulder with 'Chang’. A
great picture for young and old alike.” — N.Y. American. "Has warm
human interest, always entertaining, intelligent direction and reality.”
— N.Y. Herald Tribune. "Supremely interesting and off the beaten
track. Tremendously dramatic and appealing.” — N. Y. Telegram.
"Stark reality mingled with outdoor beauty.” — N. Y. Daily News.
THE
A Burden- Chanler Production. Story by W . Douglas Burden.
Scenario by Richard Carver. Directed by H. P. Carver.
SILENT ENEMY”
PARAMOUNT’S WONDER DRAMA
4
EXHIBITORS HERALD-WORLD
June 28, 1930
The One INDEPENDENT That Can’t Be Stopped
by fire or flood, or other obstacle thrown across its path by organizations representing film
“trust.”
The one Independent that will live when other jungle pictures with which it interferes
are ready for release by members of “trust” are dead.
The one Independent that got away on a swift take-off that caught the “trust” unprepared.
The one Independent that is grinning and laffing in true Gorilla style at the entire Hays’
outfit.
UGAGI
(GORILLA)
So far “INGAGI’S” laff is supported by
gross receipts in 29 cities and towns during
a bare 13 weeks in excess of
$1,000,000
The play dates including eleven weeks in Chicago,
five weeks in Philadelphia
SOME “INGAGI” CHUCKLES:
The Squawks that went on hot wires to 469 Fifth
Avenue, from the R.K.O. booking heads when WE
canceled our R.K.O. bookings because their nut left us
little but their kind regards from record breaking re-
ceipts in their houses !
The let-down feeling of the members of the “Trust”
who vainly offered us a certified check in six figures
for the negative of “Ingagi” and shortly thereafter
sawi the picture bound into the million dollar class
within a week after we released it independently.
The conniption fits now attacking two units of the
film “trust” with jungle pictures ready to release as
they see “Ingagi” burning up, one after another, all
the big cities.
The yips that went into 469 Fifth Avenue from the
house managers in the theatres of the Publix, the
R.K.O., the Warners’, and the Loews’ chains when
“Ingagi” breezed alongside their “trust” owned empty
film shops and stopped traffic.
The criticisms of representative film reviewers, nat-
uralists, explorers, lay folk with jungle experience
attesting the authenticity of 85% of “Ingagi” to the
dismay of rivals in the “trust,” who behind the walls of
their combine have been disseminating contrary libels
designed to clear the decks for the presentation of their
own jungle gorilla product in “trust” controlled the-
atres.
CONGO PICTURES
N. H. SPITZER, Pres.
1105 N. Western Ave., Hollywood, Cal.
WILLIAM ALEXANDER, Vice-Pres.
729 Seventh Avenue, N. Y. C.
OUR DISTRIBUTORS
SKIRBOLL BROS.
Cleveland, O.
For Ohio, Kentucky, West Vir-
ginia, Western Pennsylvania.
GOLD MEDAL FILM CO.
Philadelphia, Pa.
For Eastern Pennsylvania.
CONGO PICTURES, LTD.
American Theatre Bldg.,
Roanoke, Va.
For Virginia, N. & S. Carolina,
and Tennessee.
CONGO PICTURES, Ltd.
56 Piedmont St., Boston
For New England.
NEW
CONGO PICTURES, Ltd.
831 S. Wabash Ave., Chicago
for Illinois & Wisconein
CONGO PICTURES, Ltd.
Minneapolis, Minn.
For Minnesota, N. & S. Dakota
CONGO PICTURES, Ltd.
Dallas, Kansas City, Okla. City
Syndicate Pictures Corp.
For Missouri, Texas, Oklahoma,
Alabama, Louisiana
BEN WESTLAND
Benj. Franklin Hotel
Seattle, Wash.
For ' Oregon, Washington and
Montana
FRANK ROGERS
Empress Theatre
JACKSONVILLE, FLA.
For Florida.
MIKE NEWMAN
1928 S. Vermont
Los Angeles, Cal.
For California, Arizona,
Nevada.
LEE GROVES
Colorado Hotel, Denver
For Colorado.
JERSEY Being Booked from 729 7th Ave., New York, N. Y.
We want
THE CIRCUS!
The Circus is the greatest money-making institution
in the history of the show business because it appeals
to the greatest number of people of all classes.
We want to see the circus!
That’s the Public Demand
GIVE THE PUBLIC
WHAT THEY WANT IN
DOROTHY BURGESS and Chester Conklin • Ben Turpin
Nick Stuart • Robert Edeson • Stepin Fetchit • Daphne
Pollard • Sally Starr • John Sheehan • Mickey Bennett
George Fawcett • Little Billy - Bryant Washburn • William
Langan • Directed by Joseph Santley • Produced by E.B. Derr
Elementally, all human beings are children in their
craving for entertainment with the carnival spirit
of fun and frolic rampant. Children from six to
sixty want to see the circus — the young for the un-
alloyed delight and thrill of the Big Top; the mature
because they want to be lifted out of the dull routine
of life — to park their conventional dignity and ritzy
high hats on the outside and let themselves loose.
SWING HIGH is The Greatest Show On Earth
brought in all its glamor, excitement, color, thrills
to the audible screen. And it carries a gripping story
of its own that the outdoor circus never had. It’s
the Big Top Show with all its graphic realism,
plus the back-of-the-tent drama that circus patrons
do not see. It’s dramatic — colorful — spectacular
actionful — and packed with song hits galore!
***PATHE
with Dorothy Sebastian
directed by Ed Sloman
IHei is
Island
Another Columbia Winner
A Box-office Sequel to
"Flight" and "Submarine"
The
Independent
Film Trade
Paper
EXH I B ITO RS
HERALD
WORLD
Home
Office:
407 So. Dearborn St.
Chicago
In This
ADVERTISING CODE
Urge All Exhibitors, Affiliated or Not, to
Comply with Advertising Code — Advertising
Men of Nineteen Firms Subscribe to Draft of
Rules — Secretary of Hays Organization Be-
lieves That Newspapers of Country Will Co-
operate with Movement to Govern Details of
Exhibition.
Issue —
ATTACK ON FILM
Group Headed by Major Frank Pease and
Styling Itself “The Hollywood Technical
Directors’ Institute” Campaigns to Stop Na-
tional Showing of “All Quiet on the West-
ern Front” and to Railroad Dr. Eisenstein
Out of Country, Charging Both Represent
Pacifist Propaganda.
COMPLE+E INDEX TO CONTENTS
NEWS FEATURES
Distributors minimize score charge in selling new film Price
drops to zero in sale of pictures for 1930 shows.
Publix will adhere to established prices despite admission cuts
Build shows that warrant box office take, says Katz.
Branch manager on his own is Tiffany’s plan, says Oscar R. Han-
son at sales convention in Chicago.
Publix facing ouster action in Mississippi blue law climax— B. 0.
of Publix reflects status, says Brisbane of Zukor’s cheery note.
Service on Pictures
The Voice of the Industry (Letters from Readers)
Motion Picture Finance
Hollywood, by Douglas Hodges
Broadway
Sound Pictures
Pictorial Section
J. C. Jenkins — His Colyum
29
53
16
31
12
37
17
35
DEPARTMENTS
Short Features
Music and Talent
The Theatre
Classified Advertising
What the Picture Did for Me
Chicago Personalities, by Jim Little
ADVERTISEMENTS
FILM, SOUND AND EQUIPMENT— Paramount, Syndicate Pic-
tures Corporation, Eastman Kodak, Metro-Goldwyn-Mayer, United
Artists Corporation, Fox Film Corporation, Pathe, Congo Pic-
tures, Ltd., Columbia, Bell and Howell, Vitadisc Company,
Weber Machine Corporation, Mellophone Corporation.
MUSIC AND TALENT— Leo Feist, Inc., M. Witmark & Sons,
Horace Heidt, Lou Breese. Louise Roesch, Brooks Costumes.
CHICAGO
407 South Dearborn St. Telephone Harrison 00S6-37-38
Cable Address: Qulgpubco
EDWIN S. CLIFFORD, General Manager
ERNEST A. ROVELSTAD, Managing Editor
GEORGE CLIFFORD, Business Manager
HOLLYWOOD
1605 North Cahuenga St. Telephone Gladstone 2118-2119
DOUGLAS HODGES
West Coast Manager
EDITORIAL
AND
ADVERTISING
OFFICES
NEW YORK
565 Fifth Avenue Telephone Wlcltersham 2366-2367
JAY M. SHRECK, New York Editor
HERBERT FECKE and RAYMOND GALLO
Advertising Representatives
LONDON
THE BIOSCOPE
Faraday Hoas«
8-10 Charing Cross Rd., W. C. 2
SUBSCRIPTION RATES: United States and its possessions, Canada and all countries of the Americas — S3.00 per year: Great Britain and its eolonies T*"'
OUwr foreign countries— S5.00 per year. Single copies 25 cents. Advertising rate card, and Audit Bureau of Circulation, statement, furnished upon application.
The HERALD-WORLD assumes no responsibility for the return of unsolicited manuscripts. No manuscripts are returned unless authors so reques .
Editorial
Objections
The new advertising code just issued by the Hays
Office which contains the signatures of the advertising
managers of the principal motion picture companies is
visible evidence of the determination of these managers,
and the industry at large, that the industry’s advertising
copy shall conform with high standards of business ethics
and public morality.
The new code, as evidence along this line, is impressive;
as a working and workable formula, however, it is disap-
pointing.
The actual formula is divided into an even dozen set of
principles. The routine and commonplace requirements
of good taste, truth, respect for religious faiths and for
other countries, avoidance of imitative examples of crime
details are adequately provided for. In addition, there
has been written in an important paragraph which forbids
efforts to capitalize in advertising court decisions involving
censorship.
Thus far the code is highly commendable and is certain
to be productive of much good.
But, it may be noted, the chief offense to public morals
of motion picture advertising — and the chief temptation in-
volved— has to do with the suggestive use of the female
form in illustration. Referring to this question, which
contains nine-tenths of the whole problem in motion pic-
ture advertising, the code says:
“Nudity with meretricious purpose, and salacious pos-
tures, shall not be used.”
As far as “salacious postures” is concerned the regulation
is sound and appropriate. The rest of the rule is either
intentionally evasive or just plain meaningless.
In the first place, with or without an advertising code
nudity cannot be used in any public display anywhere in
this country without rendering the responsible person lia-
ble to a fine and imprisonment. There are police ordi-
nances governing this practice in every community in the
land.
Now, if the advertising men, and the Hays Office, meant
partial nudity they should have said so because as adver-
tising men the public will assume that they know the
meaning of ordinary words. But, indicating that the dic-
tionary was given some attention in another way, if not
for the purpose of making plain the meaning of the word,
nudity, this section of the code brings out the high-sound-
ing word, “meretricious.”
Very plainly, it will be argued by all persons who exam-
ine the code intelligently, there can be no use of nudity
in commercial advertising which is not meretricious; that
is, which is not illegitimate.
The code would have meant a great deal more had it
plainly stated a rule against nudity. This would have in-
volved no handicap because a nude figure never has been
used in motion picture advertising and it is extremely
BY MARTIN J. QUIGLEY
unlikely that one will ever be used, at least never in our
day and in our country.
What the code failed to do was to recognize candidly
and openly that the feminine figure in theatrical advertis-
ing may be depicted in precisely the same degree of abbre-
viated dress which is proper and legitimate to be used in
the theatrical productions themselves. No right thinking
person expects, for instance, a dancing girl to appear in
a picture or to be depicted in advertising copy as if she
were clothed for an Arctic winter. Neither, of course,
does any right thinking person expect a dancing girl to
appear nude, either in a picture or in advertising copy.
As the code now stands, about nine-tenths of its reason
for being brought into existence have been either ignored
or evaded, leaving, with the exception of the ban against
salacious postures, only the meaningless rule against
“nudity with meretricious purpose” which says nothing
whatsoever that applies in the case.
For the sake of truth in advertising alone, the character
of the illustrations used in advertising copy should be in
harmony with the pictures advertised.
In the Production Code the producers have legislated
for themselves as follows:
1. — Complete nudity is never permitted.
2. — Indecent or undue exposure is forbidden.
These two principles cover the case for advertising as
well as for production.
Section XI of the advertising code should read:
“Indecent or .undue exposure, and salacious postures,
shall not be used.”
UNIVERSAL’S return of the roadshow scheme of dis-
tribution to an active practice in the business is an
interesting development. The career of “All Quiet on the
Western Front” under this plan will be watched.
“All Quiet” is an extraordinary subject and it is not at all
unlikely to do as a roadshow what the ordinary subject
has repeatedly been unable to do. It is commonly accepted
that the ordinary subject has little or no chance as a road-
show and it is very probable that the roadshow has come
to be regarded as a dead institution because it has been
made to carry subjects that did not have the unique quali-
fications essential for that kind of distribution.
During the past week a mysterious organization styled,
The United Technical Directors Association, headed by a
man known as Major Frank Pease, has been sending out to
the press quantities of material which seeks to represent
“All Quiet” as pacifist propaganda.
It appears that this socalled association is a paper organ-
ization which exists principally, if not solely, for such per-
sonal benefit as it may yield to Major Pease. At any rate,
the attack upon “All Quiet” is entirely without justification
and is probably also quite unimportant save that it may be
noted by some persons who are unacquainted with the facts.
Exhibitors HERALD-WORLD * MARTIN J. QUIGLEY, Publisher and Editor
Incorporating Exhibitors Herald, founded 1913; Moving Picture -World, founded 1907; Motography, founded 1909; The Film Index, founded 1906
Published every Wednesday by Quigley Publishing Company. 407 S. Dearborn Street, Chicago; Martin J. Quigley President; Edwin S. Clifford, Secretary; George
Clifford, Assistant Treasurer. Member Audit Bureau of Circulations. All contents copyrighted 1930 by Quigley Publishing Company. All editorial and business corre-
spondence should be addressed to the Chicago office. Better Theatres, devoted to the construction, equipment and operation of theatres, is published every fourth
week as Section Two of Exhibitors Herald-World, and the Film Buyer, a quick reference picture chart, is published every fourth week as Section Two of Exhib-
itors Herald-World. Other Publications: The Motion Picture Almanac, Pictures and Personalities, published annually; The Chicagoan.
June 28, 1930
EXHIBITORS HERALD-WORLD
9
“The new advertising code just issued by the Hays office which contains the signatures of the advertising
managers of the principal motion picture companies is visible evidence of the determination of these man-
agers, and the industry at large, that the industry’s advertising copy shall conform with high standards of
business ethics and public morality.
“The new code, as evidence along this line, is impressive ; as a working and workable formula, however, it
is disappointing” — From Martin J. Quigley’s editorial on preceding page.
Urge All Exhibitors, Affiliated
Or Not, to Comply with Ad Code
What Not to Do
In Advertising
Following is the Code of Advertising
Ethics subscribed to by representatives
of 19 motion picture companies and the-
atre circuits:
Advertising Men of 19 Firms
Subscribe to Draft of Rules
Secretary of Hays Organization Believes That News-
papers of Country Will Cooperate with Movement
(Special to the Herald-World)
NEW YORK, June 24. — The producer, whose pictures must click at
the box office, and the advertising and publicity director, whose efforts are
definitely aligned with those of the producers, have subscribed to codes
governing details of exhibition, whether on the screen or on the 24 sheet.
The Code of Advertising Ethics, drafted to conform to the rules governing
production, has just been adopted by the advertising and publicity directors of
19 motion picture companies and theatre organizations.
In a statement accompanying the code, appeal is made to “all motion picture
theatre advertisers, whether affiliated with the undersigned or not, to adhere to
these principles.”
1. We subscribe to the Code of
Business Ethics of the Inter-
national Advertising Associa-
tion, based on “truth, honesty
and integrity.”
2. Good taste shall be the guid-
ing rule of motion picture ad-
vertising.
3. Illustrations and text in adver-
tising shall faithfully repre-
sent the pictures themselves.
4. No false or misleading state-
ments shall be used directly or
implied by type arrangements
or by distorted quotations.
5. No text or illustration shall
ridicule or tend to ridicule
any religion or religious faith;
no illustration of a character
in clerical garb shall be shown
in any but a respectful man-
ner.
6. The history, institutions and
nationals of all countries shall
be represented with fairness.
7. Profanity and vulgarity shall
be avoided.
8. Pictorial and copy treatment of
officers of the law shall not be
of such a nature as to under-
mine their authority.
9. Specific details of crime, incit-
ing imitation, shall not be used.
10. Motion picture advertisers shall
bear in mind the provision of
the production Code that the
use of liquor in American life
shall be restricted to the neces-
sities of characterizations and
plot.
11. Nudity with meretricious pur-
pose, and salacious postures,
shall not be used.
12. Court actions relating to cen-
soring of pictures, or other cen-
sorship disputes, are not to be
capitalized in advertising.
Briefly, the code prohibits misrepresenta-
tion, nudity, profanity, vulgarity, capitalization
of court actions censoring pictures, and
ridiculing of any religious faith in advertis-
ing and publicity copy, or in accessories.
Signing and subscribing to the code are
the following advertising and publicity
executives.
Glendon Allvine, Fox Film Cor-
poration.
J. R. Bray, Bray Productions, Inc.
Hyatt Daab, Radio Pictures.
Oscar Doob, Loew’s Theatres.
Howard Dietz, Metro-Goldwyn-
Mayer; Hal Roach Studios, Inc.
S. Charles Einfeld, First National
Pictures.
Pat Dowling, Christie Film Com-
pany.
Bruce Gallup, United Artists.
Paul Gulick, Universal Pictures
Corporation.
Emil Jensen, Inspiration Pictures.
Henry Linet, Columbia Pictures.
Mark A. Leuscher, Radio-Keith-
Orpheum.
Charles E. McCarthy, Paramount
Publix.
G. R. O’Neil, Pathe Exchange.
A1 Selig, Tiffany Productions.
Michael Simmons, Sono-Art Pro-
ductions.
P. L. Thomson, Electrical Research
Products.
A. P. Waxman, Warner Brothers.
Gordon S. White, Educational Film
Exchanges.
Carl T. Milliken, secretary of the Motion
Picture Producers & Distributors of Amer-
ica, in a statement to publishers, ex-
pressed confidence that the newspapers of
the country would co-operate with the lead-
ing motion picture advertisers in discourag-
ing untruthful, misleading or suggestive
advertising.
Sees Help in Newspaper Standards
“In signing this code,” he said, “the ad-
vertising and publicity directors of our
member companies recognize that the
standards already set up by many leading
newspapers will help greatly to enforce the
provisions of the code now adopted. Cer-
tainly the interests of the press and of the
motion picture industry are one in this
important question.
“With the universal acceptance of the
talking motion picture, the producers
deemed it wise and necessary to adopt a
new and amplified code of principles to
guide the production of this new form of
entertainment.
Urges Adherence to Principles
“It is appropriate that those responsible
for the advertising of motion pictures
should take steps to emphasize their kindred
purposes, and to make certain that motion
picture advertising shall reflect the same
high ideals and aims which inspired the new
code for production.
“Therefore, to make our maximum con-
tribution to the progress of the motion
picture medium, help it fulfill its obligation
and develop its complete community value,
the advertising men of the industry hereby
subscribe to a Code for Motion Picture
Advertising.
“The provisions of the Code shall apply
to press books, newspaper advertising,
trailers, outdoor display, novelty distribu-
tion, and all other forms of motion picture
exploitation. We urge all motion picture
theatre advertisers, whether affiliated with
the undersigned or not, to adhere to these
principles.”
10
EXHIBITORS HERALD-WORLD
June 28, 1930
What They Say About Code for Advertising
“The advertising code is a general summary of the ethi-
cal standard established in the Loews theatres.”- — Fred
Desberg, Cleveland, general manager of Loew’s theatres in
Ohio.
On being questioned regarding his attitude toward the
new advertising code, the manager of one of the largest
chain theatres in New York said:
A
“I believe that the new code is really superfluous as far
as most of us are concerned. The present type of theatre
manager is of the new school which realizes that mislead-
ing, salacious and otherwise objectionable advertising is
unnecessary and harmful. Realizing as we do, that almost
80 per cent of our public is composed of women, we have,
and shall of course continue to keep, our advertising and
exploitation matter well within the bounds of decency,
fairness and good taste.”
That the new code is not finding unanimous favor is in-
dicated by the following statement from the manager of
one of the largest Broadway motion picture theatres:
“If the new advertising code is adhered to, and I am
sure it will not he, our business, which is now bad enough,
will become very much worse. We are paying entirely too
much attention to the squawking of the professional re-
formers for whose benefit this code was obviously intended.
If we are not careful we will have our theatres closed down
on Sundays. If we cannot arouse the curiosity and imagi-
nation of our public by the use of a little creative showman-
ship, we may as well restrict our advertisements to just the
name of the theatre and picture.”
A
“We regard the Code elevating advertising standards as
a great improvement for this industry. Much reform and
censorship agitation has been caused by off-color advertis-
ing of really worthwhile pictures. We are heartily in favor
of the new Advertising Code.” — Associated Theatres of In-
diana, Charles R. Metzger, Attorney.
“Heartily approve code of advertising ethics prohibit-
ing misrepresentation, nudity, profanity, vulgarity, refer-
ence to court action, and ridiculing religious faith. Do
not agree with censorship of any kind.” — Fred Wehrerv-
berg. General Manager, Wehrenberg Circuit, St. Louis, Mo.
“Any movement to elevate industry standards whether
of production or exploitation merits support and has mine.
It would be a fine thing and would indicate that the indus-
try has grown up if the code could be quietly put into
effect without fanfaronade which too often stirs up un-
necessary opposition.” — Abram F. Myers, President, Allied
States Assn, of Motion Picture Exhibitors, Washington,
D. C.
A
“I congratulate and commend all parties in agreeing to
the adoption of the Code of Advertising Ethics. I am sure
that it will be the means of creating a greater confidence
of the public toward the industry.”- — R. R. Biechele, Presi-
dent, Motion Picture Theatre Owners of Kansas and Mis-
souri.
“Code of advertising ethics should be beneficial to in-
dustry. Flashy, sensational advertising hurts business
here.”— Roy W. Adams, Pastime Theatre, Mason, Mich.
A
“I note code of advertising ethics adopted. Such a code,
of course, has the complete endorsement of myself and
this organization. The permanent and the worthwhile
business has always come from the families of America and
those families are always attracted by the decent and re-
pelled by the indecent among amusements. We are per-
fectly safe in allowing them to dictate our policies because
their aggregate instincts are the best in the world.” —
Harold B. Franklin, Fox West Coast Theatres, Inc., Los
Angeles, Cal.
MP TO of Colorado
To Meet in Denver
On July 29, 30, 31
(Special to the Herald-World)
DENVER, June 24.— The MPTO of
Colorado and the Rocky Mountain region
have definitely announced that their Second
Annual Convention will be held July 29, 30
and 31, 1930, at the Brown Palace hotel in
Denver. Arrangements are being made by
Thomas Sullivan, business manager for the
organization, whose office is at 2106 Broad-
way in Denver. Sullivan has received many
reports from exhibitors who expect to attend
and it appears as though the convention will
be much larger than that held last year. The
organization includes exhibitors located in
Colorado, New Mexico, Wyoming, the Black
Hills of South Dakota, Western Nebraska
and the Panhandle of Texas All the sessions
will be held in the ballroom of the Brown
Palace.
Scenery and
Pachyderms
(Special to the Herald-World)
NEW YORK, June 24. — During
the conference on the revision of the
New York fire code, the question of
the size of service entrances to stu-
dios was under discussion, with city
representatives contending that large
entrances constituted fire hazards.
They pointed out that scenery could
be knocked down and reassembled
and therefore large openings were
not necessary. A member of motion
picture committee sitting in confer-
ence, who is known for quick wit,
reparteed: We have to use animals.
You can’t knock down an elephant
and reassemble it.’’ Motion picture
people won their point.
Ben Lyon Signed
By Warner; Next
Is Delmar Original
(Special to the Herald-World)
LOS ANGELES, June 24. — Ben Lyon has
just been signed to a long term contract by
Warner Brothers, according to announcement
made today by J. L. Warner, vice president
in charge of production.
Lyon, who was married last week to Bebe
Daniels, is now on his wedding trip. He will
begin work under the terms of his new agree-
ment within a few weeks, it is stated.
He has a featured role in “A Soldier’s
Plaything,” Warner production of Vina
Delmar’s original screen play, which has just
been completed.
New Harriscolor Printer
HOLLYWOOD. — -A new color printer has just been
perfected at the Harriscolor Films laboratory which
can turn out 50 feet of color print per minute.
This printer has a new patented shuttle mechanism.
June 28, 1930
EXHIBITORS HERALD-WORLD
II
Little Headway Made in Attack
On “All Quiet” As Pacifist Film
Hoover Makes No Answer to
Demand to Prohibit Showing
Self-styled “Hollywood Technical Directors Institute ”
Also Wants Eisenstein Ousted from Country
(Special to the Herald-World)
HOLLYWOOD, June 24. — A group of men here headed by Major Frank
Pease, calling itself “The Hollywood Technical Directors Institute,” is waging
a vigorous campaign to stop national showing of “All Quiet on the Western
Front,” and to railroad Dr. Sergei Eisenstein out of Hollywood. Their weapon
is literature, correspondence and what little diplomatic contact they possess.
Major Pease apparently has been successful in soliciting the sympathy of a
number of Army and Navy heads in his effort to wreck the Universal picture.
But that means only that he has been able to stop showings in Army posts in
a few spots throughout the country, and in a number of those cases the book-
ings were library bookings, where no revenue is forthcoming for the picture.
Evidence of any other progress could not be learned.
“Reply After Reply”
To Classified Ad in
The Herald- World
“/ wish to say that I have had ex-
cellent results from my ad in the
Herald-World. I got reply after
reply from your ad whereas no one
seemed to pay any attention to my
ads in some six or eight other trade
or technical papers. In fact, I
soon discontinued all other adver-
tising and relied exclusively on the
Herald- World, with the result that
I have sold two expensive profes-
sional cameras at a time ivhen the
market for same was exceedingly
dead ” — Gaylord A. Wood, Indian-
apolis, Ind.
Managing Director of
U.A., Ltd., London, Here
To Confer with Schenck
(Special to the Herald-World)
NEW YORK, June 24. — Maurice Silver-
stone, managing director of United Artists
Corporation, Ltd., of London, England, ar-
rived in New York June 21 on the Beren-
garia, for conferences with Joseph M.
Schenck and Arthur W. Kelly, respectively
president and vice president of United Artists.
The conferences will be concerned with
the sale of United Artists pictures in Great
Britain. Mr. Silverstone was accompanied
by his wife, the former Dorothy Littman
of New York, and their child. They expect
to return to England next Wednesday.
F ox-Puhlix Booking
Deal Puts Fox Product
In 1,031 Publix Houses
(Special to the Herald-World)
NEW YORK, June 24. — It is said that
Fox Film-Publix booking agreement, which
puts Fox product in 1,031 Paramount con-
trolled houses, will in no way affect Harley
L. Clarke’s plans of theatre expansion.
Through the deal, Publix adds a program
of 48 pictures to its other bookings. Fox
executives see in the Publix deal a guar-
antee of the largest gross business since
the inception of the company. They have
estimated that it mav total nearly $50,000,-
000.
Report Ben Serkowich
To Head Advertising for
Air Transport Company
(Special to the Herald-World)
NEW YORK, June 24. — It is reported
that Ben Serkowich, who has established
an enviable record both in the middle west
and east in theatre advertising publicity and
exploitation, will leave Publix to join one
of the prominent air transportation com-
panies as advertising director. Serkowich,
who produces Publix Opinion, could not be
reached to confirm or deny the report.
The argument set forth to combat the
picture as well as the presence of Eisen-
stein in Hollywood is that both represent
pacifistic propaganda and that “there is no
place in this country for such vicious prop-
aganda or for representatives of it.”
Jesse L. Lasky on June 17 received a
telegram from Major Pease which said, “If
your Jewish clergy and scholars haven’t
enough courage to tell you, and you your-
self haven’t enough brains to know better
or enough loyalty toward this land, which
has given you more than you ever had in
history, to prevent your importing a cut-
throat red dog like Eisenstein, then let me
inform you that we are behind every effort
to have him deported. We want no more
red propaganda in our country. What are
you trying to do, turn the American cinema
into a communist cesspool? It won’t take
any Samson to pull down the bolshevik
temple you are starting and at this rate it
won’t be long now. Mene mene tekel
upharsin.” The letter was signed “Major
Frank Pease, president, Hollywood Tech-
nical Directors Institute.”
Telegram Sent to Hoover
Lasky, it is said, ignored the complaint.
Another telegram signed by the Insti-
tute was forwarded a few weeks ago to
President Hoover at Washington. It reads
as follows: “We solicit your great influ-
ence to help prohibit further showing, with-
out drastic censoring and revision, of Uni-
versal’s film, ‘All Quiet on the Western
Front.’ This is the most brazen propaganda
film ever made in America. It undermines
the beliefs in the Army and in authority.
Moscow itself could not have produced a
more subversive film. This continued
uncensored exhibition, especially before
juveniles, will go far to raise a race of yel-
low-streaked slackers and disloyalists. Do-
mestic statecraft, common sense, and plain
every day patriotism demand instant sup-
pression of such vicious propaganda. It
is important to act promptly. Accept,
please, our every respect and thanks. Hol-
lywood Technical Directors Institute.”
The President did not reply.
Active at Time of Equity Fight
Major Pease is a figure who has been
not infrequently known about Hollywood
for the past twelve months. Although he
may have been here prior to that time, his
activities came into notice with the trouble
made by Frank Gillmore and Equity last
summer. Following the Equity controv-
ersy, Pease associated himself with the new
organization called Hollywood Character
Actors Association. The latter was short
lived. A number of the character men who
were associated with Pease’s enterprise be-
came dissatisfied with the entire proposi-
tion. Approximately six months ago he
launched an agency to supply the services
of technical directors for Hollywood stu-
dios. The commissions and other revenue
of this agency is believed to form a part
of the financial resources for carrying on
anti-pacifistic propaganda.
Comparatively few technical directors
here are free lancing and therefore com-
missions derived by obtaining positions for
them form a small kind of revenue. In a
statement to the Herald- Wo^ld, Major
Pease made elaborate prognostications as
to the success of the Institute, but made
no statement that indicated satisfactory results
thus far.
Possibility of Patent Decision Being
Made in German-American Conference
(Special to the Herald-World)
PARIS, June 24. — There is hare possibility the conference of German and
American electrical and film representatives will reach an agreement this week on
patents, thereby forstalling a trade war between the talking picture interests of
two countries. The conference is withholding all information of the deliberation
until a definite agreement is reached.
It is hoped that the meeting will solve technical and involved questions of
patent rights, so that American film business may resume its distribution in Ger-
many. German representatives entered conference with the decision to demand, as
a basis for opening their market to American companies, 3 per cent of the gross
receipts from the showing of American talking pictures in Europe. Warner Broth-
ers and First National, through control of Kuchenmeister , are the only American
companies now able to sell their product in German controlled markets.
12
EXHIBITORS HERALD-WORLD
June 28, 1930
IN all discussions concerning the merits of
chain and independent theatre operation,
the question of frequency in rotating circuit
managers holds a prominent spot. Chain men
admit that the policy is bad and that it gives,
in many instances, the independent operator
an advantage. Frequent manager rotation
has been forced upon the chains through rapid
expansion. The ability of capable men must
be recognized and is necessary to successful
chain operation and these facts are respon-
sible for the situation. As soon as the do-
mestic expansion has reached the saturation
point this policy will be discontinued and the
circuit theatre will be operating locally on a
basis similar to the independent. It is said
that executives of one of the large circuits
feel that domestic expansion has about reached
its limit. When this time does come, atten-
tion will be directed to the foreign field.
In checking over its installation records, Elec-
trical Research Products finds that one-sixth
of the 6,ooo equipments sold have been re-
placements. Delving further into the books
the company finds that loo different makes of
equipment have been replaced.
* * *
Despite reports that Warner Brothers would
turn to legitimate to bring its Hollywood
theatre into big money, the marquise announces
that John Barrymore in “Mobv Dick” will
reopen the house. There is no doubt that the
company in enlarging stage facilities plans on
housing so called legitimate attractions, but at
least one more chance will be given talking
pictures.
Newsreel cameramen, like news reporters,
have their embarrassing moments. Two such
cameramen were sitting in a hotel room play-
ing leisurely a game of cards folloiving a
tiring assignment. Fire engines clanged by.
but they paid no attention. Finally one had
the bright idea of contacting with a news-
paper and learned to his sorroiv that a nearby
town had been destroyed by the blaze. One
blaze, it may be said, of which there is no
pictorial record Another newsreel story con-
cerns a cameraman in a Southern city, who
was called by the editor in New York asking
if a disastrous waterfront fire had been cov-
ered. The cameraman, ignorant of the fire,
assured the editor it had been — then got busy.
* * *
All of which, insofar as newsreels are con-
cerned. leads to the fact that a big announce-
ment in this field may be expected in late
summer.
JAY M. SHRECK.
Anderson to Have Charge
Of Distribution for “U”
Newspaper T alking News
(Special to the Herald-World)
NEW YORK, June 24. — Richard V. Ander-
son, who was general sales manager of Inter-
national Newsreel when it was distributed by
Carl Laemmle, has rejoined Universal as dis-
tribution head of Universal Newspaper Talk-
inig Newsreel.
To Enlarge Brooklyn
Studio of Vitaphone
(Special to the Herald-World)
NEW YORK, June 24. — The Brooklyn stu-
dio of Vitaphone is being enlarged to take
care of the increased output necessitated to
Eastern plant. Sam Sax will be general pro-
duction manager, with Murray Roth continu-
ing as director-in-chief.
A Wedding in Hollywood
Bebe Daniels, Radio Pictures’ star, became the bride of Ben Lyon on the evening of
June fourteenth at one of the most impressive ceremonies Hollywood has ever wit-
nessed. Here is shown the bridal group, including from left to right. May Sunday,
Adele Rogers Hyland, Lila Lee, Diana Fitzmaurice, Louella Parsons, the matron of
honor, Bebe Daniels, Ben Lyon, Rita Kauffman, Constance Talmadge, Marie Mosquini
and Betty Compson.
Charming Bebe Daniels (Mrs. Ben Lyon) and Ben Lyon
June 28, 1930
EXHIBITORS HERALD-WORLD
13
Surveys Field with View of
Creating New Exhibitor Body
Man Well Known in Industry
Approached on Organization
Self-sustaining League Would Be Established , Say the
Sponsors of New League
(Special to the Herald-World)
NEW YORK, June 24. — Organization of a new national exhibitor
body has been given serious consideration in certain quarters.
This was learned when an intermediary approached, on behalf of the exhib-
itors sponsoring the plan, a man prominent in theatre circles with a proposi-
tion to take charge of organization work.
While no decision has been definitely reached by this man, it is known that
he is giving the matter thought, and is surveying the national situation with a
view of determining whether such a step would be logical.
Lightman Invites
Ideas Concerning
Uniform Contract
( Special to the Herald-World)
NEW YORK, June 24. — M. A. Lightman,
president of the M P T 0 A, has invited ex-
hibitors of the country, whether members of
his organization ■ or not, to offer suggestions
for a new uniform contract. Suggestions
should be mailed to the Ambassodor Hotel,
Atlantic City, where the 5-5-5 conference con-
venes Monday.
The new lineup of M P T 0 A delegates in-
cludes Richard R. Biechele, Jack Miller, Jack
Harwood, Charles Picquet and M. A. Light-
man.
First of Pathe9s Five
Talking Serials to Be
Released in September
(Special to the Herald-World)
NEW YORK, June 24. — With one-fourth
of its feature product for the new season
completed, Pathe has launched its plans for
production of five
talking serials. First
of these episode films,
according to General
Sales Manager Phil
Reisman, will be re-
leased in September.
Subjects to be treated
will be detective, ani-
m a 1, railroad, and
outdoor, with possi-
bility that Pearl
White’s early serial,
“Perils of Pauline,”
will be remade. Five
features completed
are “Swing High,”
“Night Work,” “Hoi- Phil Reisman
iday,” “Her Man” and “Beyond Victory.” Five
others on the 1930-31 program are scheduled
to go into production immediately.
Ed Wynn to Be Starred
In New Paramount Film
(Special to the Herald-World)
NEW YORK, June 24.— Ed Wynn, stage
comedian, will be starred in a picture for
Paramount through a special arrangement
with Florenz Ziegfeld, who holds a long-
term contract on his services.
Paramount has purchased from George
White the musical success, “Manhattan
Mary,” in which Wynn appeared. With
Wynn in his original role, the picturization
is scheduled to start at the New York
studios in August. “Manhattan Mary” is
the joint production of B. G. DeSylva, Lew
Brown, Ray Henderson, William K. Wells
and George White.
New Warner Trailers to
Be Released by Exchanges
(Special to the Herald-World)
NEW YORK, June 24.— Warner Brothers’
expanded trailer production unit is now oper-
ating and the first product will be ready for
release shortly. This unit is under the direc-
torial head of Lou Lusty. The product will
be marketed solely through Warner exchanges.
Such an organization, the intermediary
explained, would be a non - political body
functioning along certain lines which would
make it self-sustaining.
The league would not limit itself to
independent exhibitor membership,
the sponsors holding that only by
uniting all theatres under one banner
can definite problems be solved to the
satisfaction of the majority.
Headquarters would be maintained in
New York so that the league might be as-
sured of close contact with the Motion
Picture Producers & Distributors of Amer-
ica and so that those actively in charge
would be in proximity to Washington.
Those behind the movement believe that
from a year to 18 months would be re-
quired to organize key situations through-
out the country.
Sun Has Equity Complex;
Goes on Strike; Units on
Location Suffer Loss
fSbrc'al to the Hernld-World)
HOLLYWOOD, June 24. — Production man-
agers have been kept on the jump during the
first three weeks of June in order to avoid
lost time because of continued failure of the
celebrated California sun to show as adver-
tised. A pall has hung over a large section
of Southern California during that time,
necessitating numerous shifts in schedules
and postponements of exterior scenes. Prac-
tically all studios have been affected, and each
has one or more pictures in production which
contain a large proportion of exteriors.
First National was compelled to shoot big
exterior scenes in “Kismet” and “Adios” on
immense sets erected indoors. Warners
adopted the same procedure on “River’s End.”
Other studios postponed exteriors awaiting
the break, which finally came this week.
The weather lived up to the saying about
“an ill wind,” however. The “Way for a
Sailor” company, on location at San Pedro,
was saved considerable trouble and expense
in providing for a number of fog scenes in
the script when they found the harbor town
wrapped in a fog made to order. When
Eddie Carewe found the same condition at
Oxnard, where his “Spoilers” Paramount com-
pany- was on location, he solved the difficulty
by writing in fog scenes.
An amusing sidelight on the situation was
provided when rain broke up a widely adver-
tised open air Christian Science meeting in
the Hollywood Bowl. None of the audience
had umbrellas.
California Exhibitor Dies
(Special to the Herald-World)
SAN FRANCISCO, June 24.— Max Weiss,
popular northern California exhibitor, who has
conducted houses at Sacramento and San Jose,
passed away last week at a sanitarium near
Belmont.
25 Theatres Will Drop One Operator
Unless Compromise Is Made: Steffes
[By Special Correspondent to the Herald-Worldj
MINNEAPOLIS, June 24. — Unless a compromise is reached before that time,
on July sixth, 25 independently owned theatres in Minneapolis will drop one of
two operators in the projection booths, W. A. Steffes, representing the Northwest
Theatre Owners’ Association, has just announced here. This action will be fol-
lowed two weeks later by the withdrawal of an operator in each of the other
independently owned northwest theatres, Steffes said. The decision to drop one
operator is expected to result in ai disagrement with members of the Motion Pic-
ture O perators Union, Local 219, and the theatre owners.
“We entered into an agreement with the owners September 1, 1929, which re-
quired they keep two operators in the booth,’’ said W oodrow Smith, business agent
for the local. “This contract does not expire until September 1 of this year. If
the owners fail to live up to their contract, we will take action to make them
do so.”
Should the operators be required to keep two operators on duty they will be
forced to close their theatres, according to Steffes. He said the operators are
being paid $46.50 a week for four hours work each night. He likewise said this
was no effort to create an open shop.
Up to this time the big Publix houses have not become involved in the dispute,
although there is some talk that the difficulty may spread to bring them into the
disagreement.
14
EXHIBITORS HERALD-WORLD
June 28, 1930
Opposition Has 100 Miles Protection
(Special to the Herald-World)
NEW YORK , June 24. — Here is a spot in which a prominent exhibitor Ends
himself and which will be of interest to theatre men who opposed arbitration.
In the middle of the season new protection regulations were introduced in this
exhibitor’s territory, a new agreement giving his opposition over 100 miles pro-
tection. This situation set back his availability from seven to eight weeks. Today
he sits back sweating blood wondering what picture he will play on the following
day. “ Such a situation would not exist,” he said, ‘‘if we had arbitration.” There
is a thought.
Fox and Warners Influencing
Protection in Publix Stronghold
Many Chicago Rezoning Problems Center in Theatres Acquired by
Paramount’s Rival Circuits — Wrangling Brings Subcom-
mittee— Los Angeles System Completed
Dissension over new conflicting* interests, represented chiefly by the local
arrival of Warner Brothers and Fox as important competitors of Paramount
Publix, resulted Monday in the breaking up of the large preliminary committee
into a subcommittee instructed to draft a set-up for a new zoning and protec-
tion system for Chicago. This move, designed to end futile wrangling during
two weeks of repeated conferences, was regarded by the committee as a real
step toward the actual formulation of a new Chicago protection plan.
The plan for the State of Illinois outside
of Chicago, already tentatively worked out,
now awaits final approval. The new Los
Angeles system has just been put into ef-
fect. Film trade leaders in Chicago, how-
ever, see several weeks more of confer-
ences before a Chicago system will be
ready for operation.
Propose Release Committee
A new device regarded as certain of
adoption, is a permanent release committee
to determine when a picture shall be played.
Balaban & Katz (Paramount Publix) dom-
ination of most Chicago situations is said
to have tended to hold up pictures beyond
reasonably periods. Many of the theatres
most affected by such a method are pointed
out as precisely in the Fox and Warner
Brothers strings. Fox has six neighbor-
hood houses, while Warner Brothers just
recently expanded its Chicago holdings
from one to ten theatres and is now angling
for 17 more.
The principal problem in .Chicago is said
to lie in the efforts of Fox, Warner and a
few independent interests to have certain
theatres placed in higher protection classes.
Classification has been according to the
number of weekly changes and prices and
this method is expected to be retained, with
special provisions covering situations in-
volved in the demands for reclassification.
No general change is looked for in the
total period of clearance, which gives first-
runs three weeks’ protection and places
general release nine weeks ahead of first-
run showings.
B & K May Yield One Week
One change may come, however, as a
result of the reported willingness of Bala-
ban & Katz, which dominates the first-run
situation, to yield one week of first-run
protection when it is possible for it to play
a picture the third week in its own second-
run theatres. This would move the entire
nine-week period forward one week.
The committee is also trying to correct
the current conditions under which pictures
for the West Side become available a week
later than on the North and South Sides.
Simultaneous release in all sections is
sought.
A definite victory for the independents
already regarded as assured is the reduc-
tion in the age of a picture permitted to
be double-featured from 52 to 21 weeks.
The subcommittee held its first meeting
Tuesday, following a futile session of the
main preliminary committee at the Con-
gress hotel on Monday. Among members
of the subcommittee are Felix Mendels-
sohn, manager of the Chicago M G M ex-
change; Sidney Meyer, Fox theatres; Jack
Rose, Warner Brothers and Coston thea-
tres; Norman Moray, Warner Brothers ex-
change; Jack Miller, Exhibitors’ Associa-
tion of Chicago; Floyd Brockel, Para-
mount-Publix.
Alger Denies “Insincerity”
Echoes of independent exhibitor objections
to the proposed new zoning-protection system
for the state of Illinois, which is still awaiting
final approval, came last week in the form of
a statement from E. E. Alger, Peru, 111., exhib-
itor, repudiating any implications of insincerity
on the part of C. C. Pettijohn and other com-
mittee members which may have been con-
tained in a previous statement by Alger.
Alger, a member of the Illinois rezoning
committee, had publicly declared his belief that
in the present rezoning program the produc-
ers are “trying to slip something over.”
“It is evident,” he had said, “that the dis-
tributors and the circuit owners are trying to
work out some legal plan to justify protection
in order to prevent government prosecution.”
His subsequent statement, delivered to
Pettijohn, general counsel of the Hays organ-
ization. and now representing that group in
national rezoning negotiations, asserted in con-
clusion that he wished to “correct any impres-
sions that may have been created regarding
the integrity of the members of the commit-
tee, or of Mr. Pettijohn.” In the preceding
portion of the statement, Alger said;
“The committee as organized consisted of
three independent exhibitors, one distributor
representative and two circuit representatives.
Mr. Pettijohn acted in an advisory capacity. It
Third Kinematofifraoh
Book Now Off the Press
Book III, entitled Kinematograph
Trade Accounts, published by Gee
and Company, Ltd., of London, is
now off the press, and takes up the
subject of producers’ accounts and
organization.
is my belief that there was a sincerity of pur-
pose on the part of the members of the com-
mittee. The tentative plan as worked out by
this committee represented the fairest system
of zoning and protection yet devised. How-
ever, my objections were based on the grounds
that certain clauses in this proposed zoning
and protection agreement were discriminatory.”
Approval Follows Statement
The Illinois plan referred to, major princi-
ples of which were published in the Herald-
World last week, was agreed upon by the pre-
liminary committee on which Alger sat at a
meeting called following the original state-
ment by the Peru exhibitor. Differences are
said to have centered around one small down-
state theatre, approval of the proposed system
coming, it is learned, after the cause of these
objections was removed. This tentative plan,
the original main provisions of which are ac-
credited to Jules Ruben, general manager of
Great States (Paramount Publix), is not ex-
pected to come up for final action before an
executive committee composed of downstate
and Chicago interests until a tentative plan for
Chicago is approved.
Considerable cause for optimism over a
newly found ability of conflicting film interests
to get together “across the table” and come to
amicable agreements through compromise, was
observed by Pettijohn in these conferences on
the Illinois plan.
“Despite much wrangling, which one ex-
pects,” he declared in Chicago last week, “we
got somewhere. Competitors never met before
with as much of the spirit of, ‘All right, I’ll
go 50-50 with you.’ For example, Rubens
showed a most splendid spirit toward the inde-
pendent interests.”
The Illinois state plan as it will go before
the executive committee provides the follow-
ing;
Provisions of Plan
1. — Maximum protection area, 40 miles.
2. — Protection radius of one mile to each
1,000 population, with the provision that towns
within three miles of a larger town shall be
considered as second-run locations.
3. — On the basis of regular top daily admis-
sion price, protection periods shall be 14 days
within ten-mile radius of larger town (key
center), ten days within 20-mile radius, seven
days within 30-mile radius and five days within
40-mile radius, with the added provision that
for each five-cent reduction in admission price
the protected town involved shall be granted
one extra day of protection.
4. — Any town is construed as a key center
unless it is within the protected area of a
town of over 3,000 population. (Additional
provision stipulates that no town shall be per-
mitted to play ahead of a larger town in the
latter’s area of protection.)
5. — Second-run houses charging same admis-
sion price as first-run house may play 14 days
after first run.
6. — Protection of first-run over second-run
houses — Same admission price, _ 14 davs ; five
cents less, 28 days; 30 cents admission, 49 days;
25 cents admission, 70 days (maximum for
25-cent houses regardless of first-run admis-
sion price); 20 cents admission, 91 days ; 15
cents admission, 112 days; ten cents admission,
133 days.
Los Angeles System Specific
Proposals covering advertising are designed
to meet the spirit of the actual protection
clauses, while it is also proposed that double
feature programs shall not be permitted unless
all features are over a year old.
In contrast to the manner of formulating
general principles to cover all situations, as
employed bv the Illinois committee, the com-
mittee for Los Angeles and environs drew up
regulations specifically for each protected loca-
tion, separate zones being formed in some
cases for groups of five or six specific the-
atres. Major provisions of this plan nrovide;
1. — Minimum clearance of seven days for
any run, regardless of admission price, except
for certain specified non-competitive theatres.
2. — Los Angeles first-runs to have protection
throughout area of 25-mile radius, with periods
( Continued on page 16, column 1)
June 28, 1930
EXHIBITORS HERALD-WORLD
15
“It is very evident that the distributors are easing up ” on the score charge, says one well-known inde-
pendent exhibitor. “To some of the major companies I pay less than $5 for two days . . . On percentage
bookings I pay no score charge whatever.”
Distributors Minimize Score
Charge in Selling New Film
Price Drops to Zero in Sale
Of Pictures for 1930 Shows
No Score Charge Is Made on Attractions Played on
Percentage Basis, Says Exhibitor
(Special to the Herald-World.)
NEW YORK, June 24. — The score charge, which has been fought persist-
ently by exhibitors since the introduction of sound into pictures, is gradually
becoming a thing of the past.
Several of the companies are charging little or nothing for the scores, while
others are showing a tendency to trim the cost to a nominal figure.
Pursuit Nets Johnson No. 2
In War on Vandals
(Special to the Herald-World)
SEATTLE, June 24. — While Manager
Johnson of the Beacon theatre and a
friend were standing in the lobby of the
theatre preparatory to closing for the
night, they heard a crash from the front
of the house. Dashing outside, Johnson
saw the box-office window shattered by
some missile and a taxi speeding from
the scene of the crash.
Ijeaping into his car, Johnson raced in
hot pursuit. After following the car
through many twists and turns in efforts
to shake off the pursuer, the taxi was
finally obliged to halt for traffic. Leaping
from his car, Johnson jerked open the
door of the taxi and grabbed the occu-
pant, a man, who gave the police the
name of Luther McNeil. Police said that
he also had the alias of Lose y and had
previously jumped bail in connection
ivith the assault case at the Grand theatre.
Later Lose y was identified by W. B.
Ackles, manager of the Society theatre,
as the one who recently tossed rocks
through his box-office window.
Johnson recently was instrumental in
the apprehension of Irene Coyotte, who
was arrested in connection with stench
bomb attacks on several Seattle theatres.
Paid Editor-Manager to
Edit SMPE Journal and
Manage Group9 s Business
(Special to the Herald-World)
NEW YORK, June 24. — A paid editor-
manager is to edit the Society of Motion Pic-
ture Engineers monthly Journal and manage
the business of the society, it has been an-
nounced. As soon as this position is filled,
permanent offices and headquarters for the
society will be established in New York.
“Heretofore,” said John I. Crabtree, presi-
dent of the society, “the business has been
handled voluntarily by its members who de-
voted a great deal of their time and labor.
“The editor-manager will be supplied with
capable editorial and clerical assistance and
his duties will be to edit the Journal under
the jurisdiction of the board of editors, to
transact routine business of the secretary and
treasurer and the various committee chairmen
and to assist the president in coordinating the
various activities of the society. Desirable
qualifications for the position include a pleas-
ing personality, managerial and technical edi-
torial ability and a broad knowledge of the
motion picture industry.”
New Theatre Chartered
(Special to the Herald-World)
MIAMI, June 24.— Ralph G. Holberg and
several associates have obtained a state
charter for the Biltmore Theatre, Inc., with a
capital stock of SO shares, par value $100.
A prominent exhibitor, who is in no way
associated with a producer-controlled chain,
finds that recently there has been less pres-
sure on the theatre man to pay this charge.
“To some of the major companies I
■pay less than $5 for two days,” he
said. “In many cases the independ-
ents are charging little or nothing.
Warner Brothers and First National
are down to $10 for two days.
“I admit that it is a question of bar-
gaining, but heretofore that was not
even effective.
“On percentage bookings I pay no
score charge whatever. It is very evi-
dent that the distributors are easing
up. It was bound to come, for the
exhibitor, with the introduction of
sound!, was burdened with overhead.
“I have organs in my theatres but they
are not in use, for the additional expense
incurred through sound pictures has made
it impractical. Later, however, I think it
will be possible to put organists back in
these houses. Let’s hope so, anyway, for a
good organist can create a real box office
following.”
267-Seater Takes What
First-Runs Leave and
Cleans Up with Them
(Special to the Herald-World)
BALTIMORE, June 24. — The first-run
houses here are apparently overlooking some-
thing. For instance: None of them played
M G M’s “Hallelujah.” Nor did they run Para-
mount’s “Applause.” But the Little theatre,
Herman G. Weinberg’s 267-seater, did — and
how !
Recently the Little theatre was wired.
“Hallelujah” had played some of the neighbor-
hood spots, but Weinberg was looking for
something good to start off with and “Halle-
lujah” looked that good. He booked it. And
in his little 267-seater the King Vidor film
grossed $1,900 the first week, and $1,000 the
second.
The downtown theatres passed up Helen
Morgan’s “Applause” for no apparent reason,
since it was talked about a lot. And her second
vehicle, “Roadhouse Nights,” went well at the
Hippodrome. Weinberg gave “Applause” a
try. It grossed him $1,250 the first week and
went up to $1,350 the second.
Beichele Refuses
Re-Election for
K-M Presidency
(Special to the Herald-World)
TOPEKA, KAN., June 24.— R. R. Beichele,
for the past six years president of the M P T O
of Kansas and Western Missouri, is not a
candidate for re-election at the twelfth annual
convention of the organization, now being held
at the Kansan Hotel here, with over 150 exhib-
itors present.
M. A. Lightman is to address the meeting
on Wednesday evening. Among the things to
be taken up by the group will be a movement
to change the name of the organization to
Motion Picture Theatres Association of
Kansas-Missouri, and also to change the num-
ber of directors on the board to 14, with seven
from Kansas and seven from Missouri.
A dance formed the big social event for the
opening night, and the Jayhawk theatre was
thrown open by the Fox Midwest for the
showing of the Paramount film “With Com-
mander Byrd at the South Pole.”
Troy, N. Y., Bans Sidewalk Announcements
In Music by Means of Radio and Victrola
(Special to the Herald-World)
TROY, N. Y., June 24. — The city of Troy, N. Y., has put the ban on sidewalk
radio announcing in music, with the result that theatres in that city are no longer
using radio music or victrolas in connection with pictures1 being shown or about
to be shown. There is evidence that similar action will be taken in Albany in the
near future for at the last meeting of the common council in that city a resolution
was introduced, but tabled for the time being.
16
EXHIBITORS HERALD-WORLD
June 28, 1930
w
MOTION PICTURE FINANCE
Rally All Along the Line Sends Film
Stocks to Higher Figures
(Special to the Herald-World)
NEW YORK, June 24. — Predictions of improvement in the market follow-
ing the new selling wave of the last week have come true and higher
prices are noted all along the line in film stocks. Yesterday’s quotations
showed appreciable betterment over the close of the preceding six days.
BEARING particular application to the
motion picture field is the fact that
among twenty stocks showing gains were
five directly or indirectly associated with
films while among twenty registering losses
there were no motion picture securities.
Shares showing an increase included the
following: American Telephone & Tele-
graph, up 5K points; Fox Film A, 2; Gen-
eral Electric, lj£; Radio, 1 %.
In Chicago a parallel gain in stocks was
noted, with General Theatres Equipment
among the securities showing an increase.
Fox and Warner Demand
Voice on Protection in
Stronghold of Publix
( Continued from page 14)
of 21 days over second-run 65-cent houses
outside of the first-run zone involved (second
run to end not later than 35 days after first
run closes); 42 days over 40-cent theatres;
over 35-cent houses, 56 days ; 30 cents, 70
days; 25 cents, 84 days; 20 cents, 105 days; 15
cents, 140 days ; ten cents, 175 days.
Major Location Periods
3. — Fifty-cent houses to have picture second-
run 28 days after first-run closing if not played
by 65-cent theatre, the 50-cent run to be com-
pleted within 42 days after first-run closing.
4. — San Diego first-runs available with Los
Angeles first-runs but run must close in 28
days (except one picture a month, which is
allowed 35 days), getting 35-day protection
over local second-runs.
5. — Long Beach first-runs to follow Los An-
geles first-runs immediately, with 28-day allot-
ted playing time (excepting one 35-day pic-
ture a month) getting 42-day protection over
second-runs.
6. — Pasadena first-runs to follow Los An-
geles immediately, with 21-day allotted playing
time (excepting one 35-day picture a month),
getting 42-day protection over second-runs.
7. — Glendale (same as for Pasadena).
8. — San Bernardino first-runs to play day
and date with Los Angeles first-run closing,
with 21-day allotted playing time (excepting
one 28-day picture per month), getting 63-day
protection over second-runs.
Other cities day and date with Los Angeles
first-run closings are Riverside, Pomona,
Bakersfield, Santa Paula, Santa Barbara, San
Luis Obispo, Ventura, Santa Maria, Atasca-
dero, El Centro, Santa Ana and San Pedro.
As already provided, or to be provided, in
the other key territories upon adoption of
new zoning-protection systems, the Los An-
geles committee has established a continuing
committee to consider objections to the sys-
tem drawn up. It is provided that any exhib-
itor who does not belong to an exhibitors’
association may appoint another exhibitor not
in an association to vote for him in any con-
sideration by the committee of his complaint.
The continuing committee for the Los An-
geles region is comnosed of C. N. Peacock,
L. L. Bard and J. J. Sullivan, with Lola A.
Gentry as secretary. Alternate members of
the committee named are N. H. Brower, R.
D. Whitson and E. Port Major.
Clayton P. Sheehan, Fox
Foreign Manager, Sails
(Special to the Herald-World)
NEW YORK, June 24.— Clayton P. Sheehan,
general foreign manager for Fox Films, sailed
for Europe last week, accompanied by Mrs.
Sheehan. They expect to be gone about two
months, during which time he will inspect the
Continental branches of the company.
General Register
Markets Automatic
Ticket fs Devices
(Special to the Herald-World)
NEW YORK, June 24. — General Regis-
ter Corporation announces the purchase of
assets of the Automatic Ticket and Regis-
ter Corporation for the marketing of all
types of ticket registers and similar devices.
Automatic Gold Seal Register and Simplex
Ticket Register will be included in the
products handled.
J. C. Enslen, formerly president of the
World Ticket and Supply Company, is gen-
eral manager of 'sales for the company and
is organizing a large sales force to cover
New York territory. One of the important
services included in the company’s policy
is the forming of a nationwide chain of
service stations for care and maintenance
of their products. General Register will
specialize in mechanical devices and will
not handle tickets.
Convention Delegates
Warner Brothers 9 Guests
( Special to the Herald-World)
' HOLLYWOOD. June 24. — One of the
pleasant episodes in the annual convention
of the International Alliance of Theatrical
Stage Employees and the Motion Picture
Machine Operators of the United States
and Canada, held in Hollywood during the
past week in June, was reached when the
combined organizations were guests of
Warner Brothers at an entertainment and
dance staged at First National Studios.
Over one thousand delegates to the con-
vention with their wives and friends were
given a buffet supper, acts and songs pre-
sented by screen stars, and dance music
furnished by Leo Forbstein’s Vitaphone or-
chestra. The stage on the First National
lot was colorfully decorated especially for
the occasion.
Two Operators Burned
In $ 15,000 Theatre Fire
(Special to the Herald-World)
SHREVEPORT, LA., June 24.— Plans are
being made for repair of the Southland theatre
in Bossier City, across Red river from Shreve-
port, following a fire that cost $15,000 to
$20,000. Edward Harwell and Milton Allums,
two operators in the projection room of the
theatre where the fire originated, suffered
severe burns about their faces and hands. Al-
though the theatre was about half filled with
patrons at the time of the fire the crowd left
the building orderly and none was hurt. The
Southland theatre is owned by H. S. Lavigne.
SECURITIES PRICE RANGE
NEW YORK STOCK MARKET
Sales
High
Low
Close
Sales
High
Low
Close
American Seating:
1,400
11
10
10
Brunswick-Balke-Collender
7.800
16%
15
15%
Consolidated Film
14,100
20V.
15%
18%
Do pfd
9,200
21%
19
19%
Eastman Kodak
79,300
216
181
185%
Do pfd
10
127%
127%
127%
Fox Film “A”
163,700
44%
37%
39%
Gen. Theatre Equipment.—
54,200
36
30
31
Keith Albee Orpheum
300
107%
106
106
Loew’e, Inc
90.200
72
60
61%
Do pfd ww
1,100
101
95%
101
Do pfd xw
1,900
93
89%
90%
Metro-Goldwyn-Mayer pfd
700
25
24%
24%
Paramount
197,800
61
53
53
Pathe Exchange
23,500
4%
3%
4
Do “A”
11,400
9
6%
8%
Radio Corporation
1,055,200
40%
33%
33%
Do pfd “A”
900
55%
55
55
Do pfd "B”
3,300
77
74%
74%
Radio Keith Orpheum
471,400
33%
27%
28%
Shubert Theatres
14,500
17%
10%
13%
Stanley Theatres
50
60
60
60
Universal Pic 1st pfd
130
65 .
65
65
Warner Brothers
547,000
49%
40%
41%
Do pfd
900
CHICAGO STOCK MARKET
48%
45%
45%
Balaban & Katz
200
72%
71
71
Do pfd
50
90%
90%
90%
Gen. Theat. Inc
2.550
35
30%
30%
Marks Brothers evt p
48
11%
10
11%
Morgan Litho
1.700
NEW YORK CURB
10%
9
9
Columbia Pictures
1,400
38
32
33%
Do vtc
3,600
40
33%
35
Cons. Theat
200
1%
1%
1%
Film Insp. Mch
900
2
1%
1%
Fox Theatres
25,100
10%
8%
8%
Loew’s rts
1,800
34%
27
32
Do war
25,000
10%
7%
9
National Screen
4,600
32
30
30%
Sentry Safety
1.800
4
3%
4
Technicolor, Inc
18,500
47
40
40
Trans-Lux
7,100
10%
8
8
June 28, 1930
EXHIBITORS HERALD-WORLD
17
W
£!£ PICTORIAL SECTION
Gwen Lee and Anita Page, all ready
for a big fishing trip, wearing the
very latest fishing attire. They are
to appear in MG M’s “Blushing
Brides,” starring Joan Crawford.
“Put ’em up — if you please,” is the gentle warning
sounded by Walter Pidgeon as he thrusts a firearm of
no mean proportions into the coach occupied by
Claudia Dell and Perry Askam. All may be seen and
heard in Warner Brothers’ “Sweet Kitty Bellairs.”
Joseph I. Schnitzer, president of
Radio Pictures, and Mrs. Schnitzer,
as they appeared on board the
Leviathan just before the great ship
sailed, bearing them to Europe.
Here we have Karl Dane playing the leading male role, and what a
role it isL It doesn’t look as though he was finding it a very difficult
part to fill. The young ladies are (left to right) Leonore Bushman,
Harriett Lake, Raquel Torres, Katherine Moylan, Lottice Howell,
and the acrobat is Mary Doran, all M G M players.
En garde! Two gallants fight for the love of a fair lady, but it looks
as though she was in a dangerous position. However, she probably
will not be injured, as Robert Woolsey and Bert Wheeler are the
duelers. Gwen Lee is the fair lady, and they all appear in Radio
Pictures’ “Dixiana.”
18
EXHIBITORS HERALD-WORLD
June 28, 1930
Ladies of the Ensemble. Pretty sweet, don’t you think? With years of experience behind
them, commensurate with their ages, which range anywhere from four to twelve, these
youngsters are members of the youngest chorus in the world. They certainly start them
in at a tender age in Hollywood, but they look as though they enjoyed it. They appear
in Gus Edwards’ “Baby Follies,” which is being produced at the M G M studios.
They laughed and were happy, wholly un-
aware of the menace lurking in the back-
ground. Joe E. Brown and Laura Lee, comedy
players in a First National-Vitaphone picture,
“Top Speed.” The danger is Wade Boteler.
Love makes any weather and any place suit-
able for trysting, at least, that’s what Sue Carol
and Arthur Lake seem to think in Radio Pic-
tures’ “She’s My Weakness.” We’re not so
sure about William Collier, Sr., in the window.
Monte Collins looks somewhat perturbed and we don’t know as we blame him. Bobby
Agnew seems to be in sort of a quandary, but it looks as though it must be a mighty pleas-
ant one. Bobby is an artist and Betty Boyd is evidently the model. The scene might be
called, “Hectic Moments in the Life of a Struggling Young Artist,” but it is actually one
of the scenes from the Educadonal-Tuxedo Talking Comedy, “French Kisses.”
June 28, 1930
EXHIBITORS HERALD-WORLD
19
Such a significant glance over a mere choco-
late soda. Erich von Stroheim in Napoleonic
attitude, surveys Constance Bennett’s choice
of beverages between scenes of “Three Faces
East,” Warner film in which they appear.
Whether this be one of the trials and tribulations that genius has to put up with, or not,
we don’t know, but it looks very much like it. How can anyone learn to play by corre-
spondence when others persist in standing around? That is evidently what is running
through the mind of Ned Sparks, the embryonic saxophonist, as Mae Clarke and Jack
Mulhall hover near in Radio Pictures comedy-drama, “The Fall Guy.”
Cedi B. De Mille tells his daughter all about parachutes, and the manner in which they
work, after she had led fifty players in a jump from a Zeppelin set of “Madame Satan,”
the producer-director’s current MGM picture. Evidently Miss De Mille, who graduated
from private school last year, believes in getting practical instruction first, and then delving
into the theory, which oft times is excellent.
Joan Crawford as she appears in her newest
starring production for M G M, “Our Blush-
ing Brides.” Anita Page and Dorothy Sebas-
tian will be seen with her in this picture,
being directed by Harry Beaumont.
20
EXHIBITORS HERALD-WORLD
June 28, 1930
The Award of Merit
Will Be Yours If—
the Committee on Awards adjudges your theatre as deserving of the Herald-
World bronzed plaque for excellent sound reproduction.
Therefore, theatre owner or manager, if you believe that the sound in your
theatre is of such high quality as to merit the award, write to the Committee.
Individual consideration is assured your theatre.
The Committee also extends an invitation to exchange managers and others asso-
ciated with the motion picture industry to call to its attention theatres considered
worthy of this honor.
In all cases address your letters directly to: Committee on Awards, Exhibitors
Herald- World, 407 South Dearborn street, Chicago, 111.
Publix Facing Ouster Action in
Mississippi Blue Law Climax
Proceedings Filed with Attorney General Following Sunday
Operation in Several Cities — Special Election in
Florida Town — Colorado Exhibitor Wins
[By Special Correspondent to the Herald-World]
NATCHEZ, MISS., June 24. — Theatre owners throughout the country are
watching the unusual developments in, this state in the issue of Sunday shows
which came to a climax Saturday with the filing of quo warranto proceedings
against Publix Theatres Corporation on grounds charging “persistent violation
of the Mississippi Sunday closing laws.”
Effort to prevent Publix from operating in the state of Mississippi, because
of alleged operation on Sundays in Natchez, Greenville, and other cities, is
aimed at in the action, which was filed with Attorney-General T. Mitchell.
Blue laws were enforced throughout the
state Sunday. Theatres and other forms of
recreation were closed. Visitors to the Mis-
sissippi Gulf Coast resorts were vehement
in their protests. At Biloxi, where the
Saenger and Gaiety theatres had operated
the past year without interference, thou-
sands were disappointed, and the same was
true at Greenville, Natchez, Vicksburg,
Gulfport, and other towns. The Baker
Grand at Natchez cancelled its Sunday show
on the advice of attorneys.
Political Candidate Is Factor
According to the Times - Picayune, au-
thority for bringing the suit was given by
Attorney-General Mitchell to Lawrence T.
Kennedy of Natchez, chairman of the house
of representatives appropriations commit-
tee and prospective candidate for attorney-
general.
The court will be asked to appoint trus-
tees to sell the corporation’s property and
wind up its affairs. Conviction carries the
sole penalty of forfeiture of the right to do
business within the state and the liquidation
of the offending corporation.
Circuit court does not meet again in
Adams county until next November, but
the statutes give the trial judge the right to
issue an injunction restraining the corpora-
tion from further violation of the law until
the complaint has been tried on its merits.
Winked at Violations
The corporation operates theatres
throughout the state, including Hattiesburg,
Natchez, Greenwood, Jackson and Green-
ville. In several cities Sunday pictures have
been shown recently, the management pay-
ing the small fine permissible by the Sunday
blue laws where violations have been prose-
cuted. In some of the cities, the local peace
officers have winked at the violations.
Representative Kennedy was author of a
bill during the last session of the legislature
which would have conferred upon the chan-
cery court judges the right to enjoin Sun-
day blue law violations. Governor Bilbo
vetoed the measure on the grounds that it
took away the right of trial by jury.
Three Are Fined After
Show at Greenville
(Special to the Herald-World)
GREENVILLE, MISS., June 24.— Green-
ville’s entry into the Sunday amusement
field June 15, when the Saenger theatre was
in operation from 1 to 7 p. m., developed
into the fining of Manager Dan C. Burgum,
Herman Pogue, projectionist, and Cashier
Mrs. I. L. Hidgcock. on affidavits made by
Chief of Police William Taggart. Burgum
was fined $50 and the other two $20, the
extreme penalty under the city statutes.
Special Election at
Plant City , Fla., July 22
(Special to the Herald-World)
PLANT CITY, FLA., June 24.— The city
commission has issued a call for a special
election on July 22 on the question of per-
mitting Sunday shows here. The election
call was made mandatory under the city
charter by presentation of petitions, circu-
lated by the motion picture interests, bear-
ing the names of 38 per cent of registered
voters, asking a referendum.
Wins Sunday Shows
If He Puts in Sound
(Special to the Herald-World)
WINDSOR, COLO., June 24. — When
G. 1. Richards, owner of the Windsor the-
atre told his patrons that he would not be able
to install sound equipment unless he be allowed
to operate on Sunday, petitions were circulated
immediately, resulting in the pity council unan-
imously passing an ordinance permitting Sun-
day amusements.
Building Extension Plans
Of Famous Canadian Is
Headed by Halifax House
Million Dollar Project Calls for Seat-
ing 2,700 — Other Structures
U nderway
(Special to the Herald-World)
TORONTO, June 24. — The building ex-
tension campaign of Famous Players Cana-
dian Corporation, now directly linked with
Paramount Publix, is well underway in
various sections of Canada, the chief project
being the $1,000,000 project in Halifax, N.
S., which is scheduled to be completed by
September. The Halifax structure covers
a city block and the theatre proper has
accommodation for 2,700-. The office build-
ing has six floors with approximately 400,-
000 square feet of space.
Galt Capitol Modernistic
The Capitol theatre at Galt, Ontario,,
which is nearing completion, is modernistic
in design and occupies a plot 110 by 160
feet, with a seating capacity of 1,130. Ed.
Landsborough has been appointed manager.
At Sudbury, Ontario, a theatre structure
is underway which will accommodate 1,500,
and the property will also include 14 stores
and offices.
Construction is also proceeding on the
new Royal theatre at Port Hope, Ontario,,
which represents a cost of $100,000. The
house, which will seat 600, will be opened
in July under the management of J. S.
Smart.
Kingston Strand Remodeled
The Strand at Kingston, Ontario, has
been remodeled and wired and has been
reopened under the management of Ernest
Smithies, who also has charge of the Cap-
itol at Kingston.
The large Capitol theatre at Winnipeg,
Manitoba, is being remodeled at consider-
able cost, a whole new front being planned.
Other Famous Players houses in Western
Canada have also been opened recently
after being remodeled.
“ Africa Speaks” Is Title
Chosen by Columbia for
Picture of Jungle Land
(Special to the Herald-Wor'd)
NEW YORK, June 24. — “Africa Speaks”
is the title of the picture from darkest
Africa which Columbia is bringing to the
theatres. The production was assembled
from 60,000 feet of audible film, photo-
graphed and recorded by Paul Hoeffler dur-
ing his trip across the African continent.
Hoeffler was formerly a newsreel camera-
man.
For “Africa Speaks,” Hoeffler inaugurated
the use of fibre gears to silence his camera
so that he might obtain closeups of objects
and animals which would be frightened by
the click of metal gears. The picture in-
cludes a native lion hunt, closeups of the
king of beasts in his native haunts, giraffes,
and the arrival of a horde of locusts.
The production which was photographed and
recorded by Paul Hoeffler and Walter Flit-
ter, was assembled under the temporary
working title of “Ubangi.”
Huston Still With U. A .
But Will Do FN Films
(Special to the Herald-World)
NEW YORK, June 24. — Walter Huston is
under contract to United Artists, although he
is to make several pictures for First National.
There is a contract to cover these pictures,
it is understood. However, United Artists
have prior rights to his screen activity, which
was settled upon the signing of his contract
with United Artists several weeks ago.
June 28, 1930
EXHIBITORS HERALD-WORLD
21
THE BATTLE IS ON!
To The Public, The Trade and Those
Whom It May Concern
A concentrated effort is apparently launched to destroy any independ-
ent attempts tq present public entertainment or gain any sort ol foot-
ing in the industry.
A STATEMENT OF FACTS!
CONGO PICTURES, LTD., producers of "INGAGI,” itself CAN
CELLED the R.K.O. contract to run the picture after discovering that
the attendant expense, including vaudeville salaries, loaded upon the
c proved by WIRES in
incel in spite of whatever may
A recent interview with Mr. Spitzer inaccurately quoted him as admit-
ting that 85 per cent of ''INGAGI” was made in Hollywood, when as a
matter of fact Mr. Spitzer stated that 85 per cent of "INGAGI" was
made in Africa and hut 15 per cent of “INGAGI" was made in Holly-
wood.
The attack launched against us is flagrantly unwarranted and wholly
beyond the province of the interests launching the attack, with the
apparent object and purpose to destroy a struggling independent pro-
ducer which the picture trust hopes to set up as an example and a
warning to other independents who by their product share the box
office receipts of picture houses; and also to clear the way for other
wild animal pictures shortly to be released by those within the fold or
the organized associations through all of its ramifications under the
direction of its czar.
INDEPENDENTS
Watch our moves to thwart the fire of the BIG GUNS.
This is your one great opjwrtunity to rally to the banner
of the independents.
NAT H STlTZER, President
Congo Pictures, Ltd.
“Ingagi”—The Wonder Film!
This is the response of Congo Pictures,
Ltd., in the Portland, Ore., newspapers
to the censor board’s action in barring
the picture, “Ingagi.”
Allied Doesn ’t Intend
To Withdraw From
5-5-5, Dec la res Mye rs
Says Kent Makes Plain That Nego-
tiations Are Not With Hays
Organization
Allied States does not intend to withdraw
from the 5-5-5 Conference “so long as any
hope remains of getting the relief which the
exhibitors represented by this Association so
urgently need,” said Abram F. Myers, presi-
dent and general counsel of Allied States, in
a statement issued from the Washington
headquarters just before the Atlantic City
meeting opened.
Hopes for Fair Contract
“This Association has received numerous
requests for a statement of its position in
view of occurrences since the last session of
the Conference,” the statement read.
“Allied States Association entered into
these negotiations in good faith, hoping to
obtain a fair contract, voluntary arbitration,
and relief in the matter of protection and
theatre expansion.
“The Association has submitted concrete
proposals which are still on the Conference
table and for which it hopes to obtain the
favorable consideration of the conferees.
Says Withdrawal Unjustified
“We do not think that we would be jus-
tified in withdrawing so long as ' an'- hope
remains of getting the relief which the ex-
hibitors represented by this Association so
urgently need.
“While the Association is indignant at the
libelous attacks on its delegation appearing in
certain trade papers, and inspired by an un-
identified ‘Haysite,’ it realizes that to with-
draw would be to play into the hands of this
undercover agent who is apparently bent on
wrecking the Conference.
“Mr. Kent, moreover, has made it plain that
in negotiating with his Committee we are
not dealing with the Hays Organization.”
In Fight to Stay, Says Spitzer
In Suing MPPD A Over “Ingagi”
“Goaded Beyond Endurance by Concerted Attack,” Declares Presi-
dent of Congo Pictures Launching $3,365,000 Action
— Declares It’s Independents’ Battle
(Special to the Herald-World)
HOLLYWOOD, June 24. — -Congo Pictures, Ltd., wants $3,365,000 from the
Hays organization. Nat H. Spitzer, president of the company, today instituted
action in the Federal Court asking damages for an alleged effort to destroy his
picture “Ingagi.”
He made the following statement : “Goaded beyond endurance by the con-
certed attack launched against ‘Ingagi,’ Congo Pictures, Ltd., has just filed suit
in the local federal court against Will H. Hays, Carl E. Milliken, Motion Pic-
ture Producers and Distributors, Inc., National Better Business Bureau, Inc.,
and others for damages in the sum of $3,365,000 of which $365,000 is actual
damage to date and the $3,000,000 as exemplary or punitive damages. Samuel
H. London of Hollywood has been retained as counsel.
“The history of the alleged effort to
destroy ‘Ingagi’ is familiar to many because
of the publicity it has been accorded by
the press as a result of the Hays ban- — so-
called — which has been denied by his office
but which has resulted in the cancellation
of contracts by members of the Hays group.
‘Ingagi’ is entitled to the appellation ‘an
authentic record of African adventure’ be-
cause approximately no more than 15 per
cent of the film is studio-made. This license
is granted in even a greater degree to every
producer of wild animal or other pictures.
The Better Business Bureau has issued
edicts against ‘Ingagi’ and there have been
many channels invoked by those who are
attempting to destroy ‘Ingagi.’ ”
Spitzer said his organization is in
the fight to stay and to win and that
it is representing all independent pro-
ducers in effect who must suffer from
what he calls the trust methods em-
ployed by the bigger companies af-
filiated with the Hays organization.
According to the statement issued
from the offices of Congo Pictures,
Ltd., “Many pictures passed by the
Hays organization are far more ob-
jectionable in character than ‘Ingagi’
and depend upon what is commonly
Cashes in on “Ingagi”
By Quoting Reviews
(S fecial to the Herald-World)
BALTIMORE, June 24. — After
much publicity had been given to
“Ingagi” in Baltimore through a re-
view published by Donald Kirkley,
critic for the Morning Sun of that
city, and then through another re-
view done in a jocular manner by
Robert E. Sherwood. New York re-
viewer, in the Sunday Sun, Joseph
Robins, manager of the Embassy,
booked it for three days and did an
$800 business, which is quite an
amount for this house to gross in
that time.
Robins took advertisements in the
Sunday papers and in the Sun, in
which he published favorable ex-
cerpts from the Sherwood review and
that written by Q. E. D. in the Eve-
ning Sun. Then on a banner which
he used around the entrance under
the marquee, he had the announce-
ment in large letters: SEEING IS
BELIEVING. In the entrance way
he has a large stuffed gorilla which
moved its arms and head automatic-
ally and rolled its eyes.
termed sex interest for their box of-
fice appeal.”
The statement adds:
“If Mr. Hays and his associates are sin-
cere in an effort to cleanse the film indus-
try, the independent is with Hays heart and
soul. Then let us begin with the official
personnel of the organization named in our
suit and continue down the line including
stars and others who have already or may
he proven in need of cleansing.
Tabulating Data Now
“I wish to make it plain that we are actu-
ated by the laudible motives generally pro-
claimed by and attributed to the organiza-
tions in question ostensibly seeking to
purify the film industry. To this end we
are now engaged in tabulating and compil-
ing a large amount of data which may be
placed before the public and used as the
broom with which to really clean house. We
feel that Mr. Hays and his associates will
appreciate this effort to support them and
realize that they must suffer from the same
conscientious scruples that affect the
independent.
“If we are forced to expose the film in-
dustry let us expose all producers’ meth-
ods which permit the use of doubles both
in action and voice miniatures and glass
shots upon the screen and the employment
of many studio-made foreign scenes and
other trick and socalled travel pictures, and
not confine it only to the independent. I
claim ‘Ingagi’ to be clean and extraordinary
entertainment and instructive as well, and
I believe that this effort on our part will
clarify the situation and awaken the public
mind to the evident purpose of the film
trust — to destrov any attempt on the nart
of the independent producer to exist.”
Portland Faces Threat of
New Drastic Censorship
( Special to the Herald-World)
PORTLAND, ORE., June 24.— Out of the
maze of charges and countercharges that fol-
lowed the censors' ban on “Tngagi” in Port-
land. with the Allied Exhibitors of the
Northwest protesting to the city council, and
the censor board replying to the protest, now
comes a threat of even more drastic cen-
sorship.
The board would have authority to serve a
notice on the agent of the distributor
when a permit is canceled, under the terms
of an amendment prepared by City Attor-
ney Grant. The three censors thus would
have power to withdraw a picture if they
had a grudge avainst the producer, film,
manager, or his clerk, it was stated.
The Allied Exhibitors, in their protest,
charged that the censors allow pictures to
run in first-class houses and later bar them
from the smaller theatres.
22
June 28, 1930
EX
HIBITORS HERALD-WORLD
RCA Portable Projectors, number 301
equipment, the type used on car.
Chicago and Northwestern coach fitted up with a portable screen for the showing of sound
pictures with an RCA portable set during first trial run of this type.
RCA Portable on Chicago-Northwestern Train
Proves Success in First Sound Showing
WHIZZING along at 75 miles an
hour, enjoying sound pictures,
hearing them as clearly, and watching
them with as much comfort as though
one were seated in an up-to-date thea-
tre. This is what happened during the
first attempt at showing sound pictures
on a passenger train, using an ordinary
coach for the “theatre.” Miles rolled
by magically, and destinations were
reached before one could hardly realize
that the terminal had been left. It all
worked so well, and was such a success
from the start, that it hardly seemed
like the first attempt that has ever
been made with the showing of sound
films in this manner.
An RCA standard portable outfit was
installed in an ordinary passenger coach,
which was attached to the crack train
of the Chicago and Northwestern railroad,
called the Viking, which runs between
Chicago and Minneapolis, travelling at a
rate of speed in several places of more
than 75 miles an hour. In the photograph
at the top of the page can be seen the
screen which was placed at one end of the
car, which folds up and hooks against the
top, making the car available for passenger
room, if needed. The projection room is
shown in the picture at the bottom of the
page, but, unfortunately, this only shows
one of the projectors.
Two Projectors, Set Diagonally
The type of equipment used was RCA
Standard Portable, 301 equipment, and is
shown in the picture at the upper left hand
corner of the page. Two projectors were
used, set diagonally, one behind the other.
The current was taken from the car by
a 32 D. C. to 110 A. C. converter, which
gave all the power necessary.
A speaker was mounted above and at the
rear of the screen. The screen, which gave
a proportional picture, was 4 feet, 8 inches
by 6 feet, 3 inches. In the projection booth,
which consisted of the lavatory which had
been made over, with a raised floor, in order
to gain projection height, the two pro-
jectors were placed, one diagonally behind
the other, as heretofore mentioned. The
equipment was installed with great ease,
according to M. M. Mitchell, RCA engi-
neer, connected with the Chicago office, and
he found that everything worked to perfec-
tion. He operated the apparatus during the
run to Minneapolis, and had no trouble
whatsoever.
This unusual stunt, the first of its kind
with sound equipment, was arranged for by
B. R. Joel, district manager of the indus-
trial and educational department of R C A
in Chicago. He collaborated with the
following officials of the Chicago and
Northwestern railroad: G. B. Vilas, gen-
eral manager, C. A. Cairns, passenger
traffic manager, and C. R. Custer, director
A section of the remodeled projection
room on the car, showing one of the
projectors in position, and the converter.
of advertising and publicity. Mr. Joel is
to be complimented on the neatness and
dispatch with which the trial went off. It
seemed far from an experiment.
The trip to Minneapolis and back, which
is 421 miles each way, was made in two
days, during which time, pictures were
shown constantly. On the outbound trip,
42 reels were shown, and on the return, 11
reels were put through their paces. Mem-
bers of the press were invited to attend the
trial run, and from the comments in the
various newspapers, they were highly im-
pressed. Films were submitted by Radio
Pictures, Metro-Goldwyn-Mayer, Educa-
tional and Pathe.
Passengers Invited to Show
During the trip, passengers were invited
in to get the reaction of wholly impartial
judges, and passengers are apt to be that
way, especially those who travel a great
deal. It was not known generally that this
car was attached to the train, and conse-
quently it was a surprise to those who were
invited in. The comments in each case were
favorable, and it can safely be said that the
experiment was a complete success. Inci-
dentally, just an ordinary passenger coach
was used, with curtains draped across the
windows to keep out the light. Nothing
was done to acousticize the car. The
equipment was installed and the trip made.
Among the party that made the trip, were
Arthur Johnson, district manager of the
RCA theatre equipment in Chicago, Oscar
Florine, commercial representative for the
RCA Photophone company out of the Chi-
cago office, and Max Stahl, district manager
of Educational. Others were officials of the
railroad and members of the press.
May Be Permanent Feature
Plans are not definitely established as
yet, but it is understood that this is to
become a permanent feature of the Chicago
and Northwestern trains, and probably later
it will be installed on other lines. This is
just an idea of what the “well dressed” train
will wear in the near future. Passengers
may dine, or lunch, after which, should they
happen to be tired of reading, or looking
at an uninteresting countryside, they may
go into the “movie car” and while away
some otherwise tedious hours in a very
pleasant manner.
June 28, 1930
EXHIBITORS HERALD-WORLD
23
Publix to Adhere to Established
Prices Despite Admission Cuts
Peril of Monotony
Bars 4-Reel Comic
Film, Say Showmen
(Special to the Herald-World)
CINCINNATI, June 24. — The consensus of
leading exhibitors and managers in this terri-
tory on the practicability or advisability of
four-reel talking comedies, as distinguished
from the present one-reel and two-reed com-
edies, is opposed to such an extension of foot-
age. The question was asked by the Herald-
World correspondent to ascertain exhibitor
reaction to the recent announcement of Hal
Roach, comedy producer, that he would include
four-reel comedies in his 1930-31 product for
the M G M program.
The substance of the objections is that four-
reel comedies would seriously interfere with
program arrangement. Although agreeing that
subjects of quite a few one-reel comedies
would readily lend themselves to four times
the footage, yet to book such a comedy would
make the program entirely too long, especially
with the newsreel, and this they would not,
under any circumstances, eliminate since the
average patron has come to regard the news-
reel as an indispensible part of his regular film
entertainment.
Even with the decreased footage of the
sound feature, they say, the audience reaction
would be better from four one-reel comedies,
if needed, than from one four-reel comedy,
because the former would make the program
more diversified. They feel that monotony
might arise from showing the main feature
and then the four-reeler, which would really
not be in the short class but in reality be an
abbreviated feature.
Warner House in Albany
To Run Double Features
For Five Weeks as Boost
( Special to the Herald-World)
ALBANY, June 24. — During the past week
or so, with midsummer weather prevailing a
portion of the time, business has slumped at
practically all of the first run theatres in
Albany, N. Y., with the result that exhibitors
are now devising ways and means of boosting
business. The Mark Ritz, a first run Warner
Brothers house, located in the business center
of the city, came out with the announcement
that for the next five weeks the house would
run double features without any increase in
admission prices. This is the first time this
theatre has deviated from its former policy of
a single 'feature first run together with the
usual short features.
Some of the other theatres are inaugurating
a policy which it is expected will increase the
attendance of children, and thus bring up sag-
ging receipts. None of the houses has closed
for the summer and there is no indication
that such will take place.
Fire Destroys Business
Houses and Only Theatre
(Special to the Herald-World)
HAYES CENTER, NEB., June 24.— A re-
cent fire here destroyed several business
houses and also the White City theatre, the
only theatre in town. It was owned and man-
aged by Ross Peters, and will be rebuilt as
soon as possible.
Build Shows That Warrant
Box Office Take, Says Katz
Other Exhibitors Fear That Decrease in Price May
Become General Throughout Country
“Season More Optimistic Than Ever”
Says Sam Katz: “ The new season of attractions offered by every major and
minor producer of entertainment is more optimistic than ever before”
(Special to the Herald-W orld)
NEW YORK, June 24. — Publix has no intention of slashing admission
prices in its theatres.
This, it is learned, is the reaction of executives of the company to price cuts
and “two for one” sales by certain other chains operating nationally and by
independent competitive houses.
Nor, it is said, will the public be given something for nothing as an incentive
to theatre attendance.
It is said that Sam Katz, president of
Publix, believes that the best way, and the
logical way, to maintain the present estab-
lished prices is to build a show that war-
rants them. In other words, the screen and
stage should be the competitive factor and
not the box office.
To strengthen its shows, Publix has ex-
tended its stage production facilities to the
South and to the West Coast. This fact
was published some weeks ago in the
Herald-World,
Although Publix has definitely set its pol-
icy regarding admission prices, there are
those exhibitors who believe that price cut-
ting will become general throughout the
country if present conditions continue.
In discussing conditions, an independent
exhibitor today said that to his kowledge
the box office had never been so adveisely
affected by general depression as at the
present time.
“If these economic conditions continue,”
he said, “and the chains continue their price
cutting, I am afraid that it will become
general throughout the country.”
Publix, to build and sustain business, has
iust announced in its Publix Opinion a Gala
Show Week, July 5 to 11.
“The new season of attractions offered
by every major and minor producer of
entertainment is more optimistic than ever
before,” said Katz.
$350,000 Deal Gives 3
Beach-Krahn Theatres
To Kaliski, Film Pioneer
(Special to the Herald-World)
BERKELEY, June 18. — A transaction in-
volving approximately 8350,000 has transferred
the interests of H. L. Beach and Will F.
Krahn in the Beach-Krahn Amusement Com-
pany to Louis Kaliski, pioneer exhibitor of
Oakland. The houses affected are the Strand,
Chimes and Lorin.
The new owner has owned theatres in Oak-
land and Alameda for years, having been in-
terested in the Grand Lake, Senator and
Diamond theatres.
H. L. Beach and Will F. Krahn, former
owners of the chain, were pioneers in the
amusement field in Berkeley, having been con-
tinuously engaged in the show business in this
city for twenty-two years. Beach for years
took a leading part in association work.
Publix B. O. Reflects Status, Says
Brisbane of Zukor’s Cheery Note
“With his 1,560 theatres, Mr. Zukor reaches small towns and big cities, and his
receipts reflect conditions. He says they are good.” That is the comment of
Arthur Brisbane, editorial writer for the Hearst newspaper syndicate, on Adolph
Zukor’ s observations to President Hoover last week on business conditions in the
film industry.
Zukor talked freely in Washington after he had visited with the President, and,
according to the HERALD-WORLD’S Washington correspondent, declared that,
exclusive of last year with its abnormally good business, “conditions in our indus-
try are better this year than in any of the previous years.”
“Our business is good,” he is quoted as having said. “We find no cause for
complaint with our business in any part of the country. Some spots are abnormal-
ly prosperous as, for example, Texas, Oklahoma and California. We are in touch
with business conditions in the smallest hamlet in the country. We have spread
out throughout the United States 1,560 theatres. We not only feel no pessimism
over the business situation, but can see nothing but good prospects. Business right
now is normal throughout the country.
“Our business corresponds favorably with last year’s business, except that our
business last year was abnormally good. Eliminating last year’s business, condi-
tions in our industry are better this year than in any of the previous ten years.”
24
EXHIBITORS HERALD-WORLD
June 28, 1930
Screen Stars’ Charity Shoppe
Draws Ire of City Merchants
It’s Project of Motion Picture Relief Fund to Provide Facilities for
Actors and Actresses of Moderate Means So They Can Dress
Their Parts, But Hollywood Stores Plan Protest to Chamber
(Special to the Herald-World)
HOLLYWOOD, June 24. — Indignant Hollywood merchants are mar-
shaling their forces to lodge formal protests with the Chamber of Com-
merce and newspapers against what they declare is the unfair competi-
tion provided by the newly formed Screen Stars Shoppe, which yesterday
opened in the heart of Hollywood.
THIS is an activity of the Motion Picture
Relief Fund, whose primary purpose
is to dispose of cast - off clothing, trin-
kets, and what-nots of screen celebrities
to tourists and souvenir hunters. In the
neighborhood in which it is located are sev-
eral privately owned shops which deal in
similar articles, which, of course, incur
license and other expenses from which
charitable organizations are exempt.
More Than Pay for Itself
The film industry owns the shop and it
will do more than merely pay for itself.
Not one of the owners is to realize finan-
cial profits for their efforts in supporting
the unique venture. It is charity with a
main object to provide economical facilities
whereby actors and actresses of moderate
salary may “dress their parts” properly.
It is not clearly understood why local
merchants should oppose an institution de-
voted exclusively to charity, yet it is evi-
denced. While the patronage of the general
public is welcomed, the bulk of customers
will be picture people. A high percentage
of these picture people are of moderate
means, and it is to this class that the
Stars Shoppe intends to cater. Merchant
opposition is directed toward the “moderate
means” class, while has provided a liveli-
hood for these dealers.
A Wealth of Varied Articles
The shop is conducted entirely for the
benefit of the Motion Picture Relief Fund
with a stock of goods comprising nearly
new and new wearing apparel and objects
donated by various stars. There are show-
cases of jewelry, costume ornaments, trin-
kets, souvenirs and hats. Nearly all the stars
have raided their bookcases and a whole
section is devoted to autographed volumes
from libraries of celebrities. Autographed
portraits are sold from ten cents and up.
The idea is to give away the book or photo-
graph and charge for the autograph. Wil-
liam S. Hart’s contribution was a dozen
copies of his own story, “My Life, East and
West.” autographed, which carried a price
tag of $4.00.
There are also donations by various local
dealers catering to the film industry. A cos-
tume worn by Bessie Love and used years
ago by the star in a Fanchon and Marco
stage prolog is on sale.
Mary Pickford heads the project as presi-
dent of the Relief Fund. Florence Turner
and Helen Wood are in charge of the store,
which keeps one from 9:00 in the morning
until 5:00 in the evening.
Big Four Will Release
One Western a Month;
Plans Melo Series Too
( Special to the Herald-World )
NEW YORK, June 24. — Big Four will
release at least one Western each month of
the coming year, says President John R.
Freuler. There will be two series of six
each, and they’ll be all-talking. At least
half will be produced by National Players,
Ltd., of which Freuler is president.
Besides the twelve Westerns, Big Four
will release at least one series of melo-
dramas. Additional features also may be
added, the details to be announced after
Freuler’s return from a trip to the coast.
The print of “Firebrand Jordan,” the
newest Western, has just arrived in New
York. Lane Chandler plays the lead and is
supported by Yakima Canutt, Sheldon
Lewis and Frank Yacomalli, comedian. This
picture is a June 25 release.
Desert Sheiks Alarmed
At First Film Showing
At a showing of motion pictures in the
Near East, in Jerusalem, to be more specific,
representatives of Bedouin tribes, totaling
5,000, were entertained at a cinema in Beer-
sheba, where the government showed them
films. It was a unique experience for them,
and somewhat alarming, but they stayed
through until the end.
Progress on 7-Day Week
Made in Pennsylvania
(Special to the Herald-World)
NEW YORK, June 24.— It is un-
derstood that progress is being made
to establish a seven day week in
Pennsylvania. This would affect only
motion picture theatres, as Actors
Equity’s regulations prohibit Sunday
shows in dramatic houses in towns
in which Sunday shows were not
legal prior to May 21, 1929.
Ten Members of Original
“Birth of a Nation” Cast
Meet Again on Sound Film
Location and Studio Work Start on
Dialog Version — Tivo of Orig-
inal Group Now Dead
(Special to the Herald-World)
HOLLYWOOD, June 24. — The living mem-
bers of the original cast of “The Birth of a
Nation” are meeting again this week when
ten of them are gathering with D. W. Griffith,
the producer, at the Breakfast Club tomorrow
morning to begin location and studio work
for the sound version with its dialog and music
effects.
The only absentees among the stars of the
old film will be Lillian Gish, who is playing
on the stage in New York City, and Wallace
Reid (the blacksmith) and George Seigman
(Lynch, the mob leader), who are dead.
Present will be Mae Marsh, who has quit
the films and is now Mrs. Lee Arms, of Flint-
ridge; Mary Alden (the mulatto girl), now a
concert singer; Donald Crisp (General Grant),
now a Pathe director ; Spottiswood Aiken
(Colonel Cameron), now in a sanitarium in
Pasadena; Joseph Hennaberry (Abraham
Lincoln), now an independent producer; Henry
Walthall (the Little Colonel), still in pictures;
Walter Long (Gus, the colored soldier), now
with RKO; Ralph Lewis (the elder Stone-
man), now with Paramount; Marion Cooper
(Flora Stoneman), still in pictures; and Elmer
Clifton (young Stoneman), now a director for
Tech-Art.
The outdoor sound effects for the new pic-
ture are being made at the Lasky Ranch. The
music is under the direction of Louis Gotts-
chalk, who wrote the orchestration for the
silent film, and the prolog and ooilog in dialog
are being staged personally by Griffith at the
Metropolitan Sound Studios.
Two Houses in Milwaukee
Are Bombed , While Others
Get Splashed with Paint
(Special to the Herald-World)
MILWAUKEE, June 24. — Police are in-
vestigating the attempted bombing of the
Greenfield and New World theatres, local
south side neighborhood houses, within the
past week. No damage was suffered by either
theatres. The attacks followed a series of
paint splashings at both houses and labor
trouble is believed to be at the bottom of
the attacks.
The Greenfield is operated bv James Docter
and Harry Watson and the New World by
Joseph Atanosoff. Other houses spattered
with paint since the first of the year include
the Miramar, Studio, Venetian and Uptown
theatres.
Cinema Club Plans Film
(Special to the Herald-World)
NEW ORLEANS, June 24.— The local
Cinema Club is completing plans to start pro-
duction of a picture which deals with night
club life and racketeering. Interior scenes will
be shot in local night clubs and at the organ-
ization’s studio in the French Quarter.
Independents Fight Reported Sale of
Fox ; RKO Product to Warner Chain
(Special to the Herald-World)
PHILADELPHIA, June 24. — Bitter opposition to what independent operators
call “chain tactics to get rid of the independent theatres” continues to enliven the
beginning of the buying season here, following resolutions passed by the M P T O
of Eastern Pennsylvania, Southern New Jersey and Delaware asking Fox and
Radio Pictures to reconsider their alleged intention to sell their 1930-31 product
to the Warner-Stanley circuit.
Stating that the exhibitor organization has learned that these companies are
about to conclude contracts with the Warner-Stanley chain m the Philadelphia
zone, the resolutions declare that such sale is not dictated by the him needs of the
circuit’s houses “but by their desire to deprive the independent theatres of
pictures.”
Independent exhibitors here declare that the Warner-Stanley theatres now have
the product of five or six companies in an amount greater than their needs, and
that Fox and Radio Pictures product has been the backbone of independent exhibi-
tor programs.
The resolution concerning Fox directed that the officers of the M P T O “be
empowered to take such steps as are necessary within legal limitations to combat
this restraint of trade and prevent the closing of independent theatres.”
June 28, 1930
EXHIBITORS HERALD-WORLD
25
Universal Sets Roadshow Mark
With “All Quiet” in 17 Theatres
Only Eleven or Twelve Previous Roadshows Have Been Successful
In History of Business, Says Company — War Film
Playing $2 Top in “Legit” Houses
(Special to the Herald-World )
NEW YORK, June 24. — Although the motion picture industry has got a few
gray hairs as it ages, its record of roadshow pictures is brief. This delving into
the past is prompted by the success of Universal’s “All Quiet on the Western
Front” in 17 legitimate theatres in the United States and Canada.
In the history of the business there have been only eleven or twelve success-
ful road shows, according to Universal. These included “All Quiet,” “Cabiria,”
“Birth of a Nation,” “Way Down East,” “The Covered Wagon,” “The Big
Parade,” “Ben Hur,” “The Ten Commandments,” “Phantom of the Opera,”
“King of Kings,” “Wings,” “Journey’s End.” Today “All Quiet” is playing in
17 houses, most of which are Shubert controlled.
Exhibitors Protest
Public School Show
At Annual Meeting
(Special to the Herald-World)
SEATTLE, June 24. — Protest to the
Film Board of Trade, Fox and Electrical
Research Products was voted at the annual
meeting of Leroy Johnson’s exhibitor
organization, when it convened here at the
Gowman hotel. On motion of Benjamin
Fey, which was seconded by John McGill,
it was directed that complaint be made of
the showing of the Fox picture, “Romance
of the Rio Grande,” in the public schools
of North Bend, Wash.
It was declared at the meeting that the
school program was presented under the
auspices of Western Electric and that an
admission charge was made.
Action was also taken to curb the activi-
ties of carnival companies. President John-
son said that the prosecuting attorney and
the city lic^ise office had been approached
concerning these nomadic enterprises. It
was decided to appoint a committee to
carry out a proposal for an increased license
fee for carnivals.
Among the subjects of general discussion
was talking pictures, educational and other-
wise, in the public schools. A luncheon
preceded the meeting.
A New Song by Berlin
To Be Introduced on
RCA Program July 3
( Special to the Herald-World)
NEW YORK, June 24. — A new song by
Irving Berlin, written especially for the RCA
hour which features his compositions, will be
broadcast by the Radiola division of the
R C A-Victor Company the evening of July 3
(10 o’clock, Eastern Daylight Time) over an
NBC network. The title of the song, which
will be sung by Lewis James, will be an-
nounced during the concert.
Other features of the program, which has
been arranged by Nathaniel Shilkret, will be
a half hour of dance music under the direc-
tion of Leo Reisman, and a review of the
compositions of the French composer, De-
bussy, played by Nathaniel Shilkret and a
special orchestra, with Lewis James as soloist.
Universal Plans Remaking
“Hunchback of Notre Dam
With All Sound and Dialog
(Special to the Herald-World)
NEW YORK, June 24. — Universal, as a
part of its program of 20 big specials for the
new season, will remake “The Hunchback of
Notre Dame,” in all dialog and sound. In
announcing plans to completely remake this
popular opus of several years ago, in which
Lon Chaney starred, Carl Laemmle said that
no decision had been reached on a cast.
Sales Organization to
Market Screen Products
(Sfecial to the Herald-World)
NEW YORK, June 24. — A sales organiza-
tion to market the product of the Beaded
Screen corporation and the Raven Screen
corporation is now being formed. This is
not in the form of a merger and the com-
panies participating will manufacture their
own screens as in the past, and these will be
sold under their own name. Executives of
the sales company and its corporate name
have not been announced.
These theatres, with opening date, fol-
low: The Central, New York, April 29;
Majestic, Boston, June 2; Pitt, Pittsburgh,
June 2; Chestnut, Philadelphia, June 2; Er-
langer, Atlanta, June 9; Hanna, Cleveland,
June 13; Shubert, Cincinnati, June 14;
Rialto, St. Louis, June 14; Davidson, Mil-
waukee, June 15; Capitol, Springfield, Mass.,
June 19; Globe, Atlantic City, June 20; His
Majesty’s, Montreal, June 21; Greenwich,
Greenwich, Conn., June 22; Regal, Hartford,
June 26; Rialto, Newark, June 28; Royal,
Alexandra, Toronto, June 30.
At all theatres the picture is playing at
$2.00 top. While not playing as a roadshow
in London the picture has opened day and
date at the Regal and Alhambra.
Universal states that 17 companies
represent the “greatest number of
roadshow companies playing together
in the history of the moving picture
industry.”
In cities where the picture had been
booked into theatres such as the McVick-
ers, Chicago, the attraction is playing a
regular run, although it has been withdrawn
for roadshowing in open localities. Busi-
ness being done by the picture is indicated
by the following:
New York, $2,474; Boston. $1,742; Phila-
delphia, $2,714; Pittsburgh, $1,535; Buffalo,
$1,861; Cleveland, 2.114; Cincinnati, $1,853;
Milwaukee, $1,658; St. Louis, $1,917.
The picture is now in its tenth week at
the Central in New York.
Prepares for Television
e^bnr’al to the Herald-World)
MANSFIELD, OHIO, Tune 24.— The Ritz
theatre here has been purchased 1w Sol
Bernstein, Canton, Ohio, who formerly op-
erated the Palace and Lyceum at Canton, and
the Palace, Marion, which houses he had sold
to Publix. The Ritz will reopen soon with
RCA sound equipment and with television
switches and plugs.
Dismiss Three Cases in
Acoustic Material Fire
Probe; Continue Others
Cases against three Chicago theatres
charged by fire authorities with having illegal
acoustical treatment material, were dismissed
in Municipal court last week for lack of evi-
dence.
A representative of the fire authorities testi-
fied that the sample tested had been obtained
from a porter of one of the theatres. The
court ruled that the piece of material under
test should have been taken from that actu-
ally in use in the theatres. The theatres in-
volved were the Lynd, Fox’ Sheridan and the
Savoy.
Cases against four other houses — Midwest,
Archer, Brighton and Castle — were continued
until July 9, when they come up this week.
The court said no similar case will be heard
before that date.
Columbia Signs Adaptor
And Short Story Writer
(Special to the Herald-World)
NEW YORK, June 24. — Clara Beranger has
been signed by Columbia to make an adapta-
tion of the Alice Brady stage play, “Bless
You Sist&r,” and will be entitled “The Miracle
Woman.” Barbara Stanwyck will assume the
role played upon the stage by Miss Brady.
John P. Medbury has been signed to write
two short stories for Columbia. He was a
former newspaper man and is noted as a
humorist.
General Talking Pictures Withdraws
Old Models; Offers Two New Ones
(Special to the Herald-World)
NEW YORK, June 24. — General Talking Pictures Corporation has withdrawn
from the market not only the clinic model of DeForest Phonofilm equipment but
all other models as well and is offering exhibitors two new types, according to
President M. A. Schlesinger. In explaining abandonment of the clinic, Schlesinger
said, “The trials and tribulations of the clinic department are far too numerous
to detail, but the conclusion reached after months of experimenting in an attempt
to save exhibitors’ investment proved that sound equipment not manufactured with
accurate precision necessary for good results can never be cured even with the
ablest skill of Dr. DeForest.
Two new models are being offered, the DeForest Junior and the DeForest
Standard, the former for theatres seating up to 1,000 and the latter for houses of
over 1,000 seats. Junior equipment may be obtained for no down payment and
terms of $37.50 weekly for two years, or 10 per cent down with order, 15 per cent
on installation and 52 weeks payment, or, 25 per cent with order, and balance on
installation. Standard equipment or no down payment is $10 per installment ad-
ditional.
26
EXHIBITORS HERALD-WORLD
June 28, 1930
Branch Manager on His Own Is
Tiffany’s Plan, Says Hanson
Tells Convention in Chicago That Delegating Full Responsibility
In Territories Is Factor in Steady Progress of Company —
Sees New Season as Boon to Independents
Giving the branch manager sole responsibility for the success of the company
in his territory has been a definite factor in the steady and consistent advance-
ment of Tiffany Productions in the past two years, said Oscar R. Hanson, gen-
eral sales manager, in pointing out to the sales leaders at the nation-wide sales
convention in Chicago that Tiffany’s production plans for the new year have
been mapped on an ambitious scale to parallel the widening scope of the com-
pany’s activities.
Hanson presided at the three-day convention opened Monday at the Congress
hotel, with sales and production leaders from all parts of the United States
and Canada.
Branch managers of Tiffany are not bound
by arbitrary general rules laid down by in-
dividuals not acquainted with the local
problems, Hanson
said. The division
managers and home
office he called only
the courts of final
appeal for the
branch chief. Thus,
he pointed out, there
has been a minimum
of misunderstand-
ings.
The convention
opened Monday
with addresses by
L. A. Young, presi-
dent; Grant L. Cook,
executive vice-presi-
dent, and Phil Gold-
stone, production chief from the West
Coast, as well as Hanson.
Hanson in his address also declared that
the season of 1930-31 will present the inde-
pendent producer, distributor and exhibitor
an opportunity for advancement and suc-
cess that must be prepared for if the great-
est advantage is to be taken of it. He
pointed out that conditions in the industry
are rapidly becoming stabilized and that
the demand for outstanding pictures is
equal to the best days the industry has seen.
Following upon the success of “Journey’s
End,” Tiffany picturization of R. C. Sher-
iff’s stage play of the same name, the com-
pany is prepared to put forth several pic-
tures for next year on the same widened
scale that marked the production of “Jour-
ney’s End.”
Oscar R. Hanson
Theatres Here Impress
V isiting Journalists
(Special to the Herald-World)
SAN FRANCISCO, June 24. — Fourteen
European editors and journalists, who are on
a tour of America under the auspices of the
Carnegie Endowment for International Peace,
spent several days here this week and were
entertained by the San Francisco Chamber of
Commerce, Californians, Inc., and other civic
organizations.
The visitors declared that while they found
Americans a very busy people, one of the
things that impressed them most was the great
number of theatres and the heavy patronage.
They lauded the educational value of many of
the moving picture programs they witnessed
in this country.
Herman Wobber Elected
Director of Chamber of
Commerce , San Francisco
(Special to the Herald-World)
SAN FRANCISCO, June 24. — Herman
Wobber, for the past eighteen years associated
with Paramount, and who for the past year
has been giving the Paramount-Publix theatre
interests his attention, is back in the distrib-
uting end of the business again as general
distribution representative for the Pacific
Coast, with headquarters in this city.
At the annual election of the San Francisco
Chamber of Commerce, held this week,
Wobber was chosen a director of this organ-
ization in recognition of the importance of the
amusement industry and of his ability in the
business world.
Increased Projection
Footage Provided for
In New Fire Law Plan
(Spec'a! to the Herald-World)
NEW YORK. Tune 24. — The committee
formed by John J. Dorman, fire commissioner
of the City of New York, to prepare recom-
mendations affecting the storage and handling
of inflammable motion picture film, has com-
pleted its report.
The new amendments have been submitted
to the board of aldermen for final action.
The increase of projection room footage from
5,000 to 25,000 feet and the elimination of
automatic sprinklers in booths are the two
important advantages over the old ordinances.
Withdraw Bills to Tax Amusements and
Billboards , Stop Exclusive Film Contract
( Special to the Herald-World)
BATON ROUGE, June 24. — Seven bills involving motion picture interests
have been withdrawn from the state legislature, two of them as a result of com-
mittee action. Most important was that to tax amusements, introduced by Repre-
sentative A. C. Williams. It was returned to the house by the committee “without
action,” which meant that the bill was to be withdrawn.
Four measures to tax billboards met the same fate. That of Representative
John J. Wingate would have levied a tax of 15 cents per square foot, the revenue
to go to charitable hospitals.
A senate bill designed to prohibit motion picture distributors from entering into
exclusive contracts with exhibitors was also withdrawn.
Attending Tiffany
Sales Meeting
In Chicago
Home Office and New York
L. A. Young Grant L. Cook
Oscar R. Hanson
A1 Selig Carl Coe
Chas M. Steele
Arthur Lee Phil Meyer
S. H. Wilson
H. W. Fitelson
From Hollywood
Phil Goldstone
From Territories
Adwell, Wm. V.
Almon, George C.
New Orleans
Memphis
Avey, Roy
Blofson, A1
Oklahoma City
Philadelphia
Brown, Harry
Brown, M. A.
W ashington
Los Angeles
Buckley, H. D.
Caldares, Geo.
Calgary
Los Angeles
Davis, Maurice
Edelman, B.
Montreal
Chicago
Ellnian, Henri
Fields, J. B.
Chicago
W ashington
Fischer, Abe
Fitelson, H. W.
Minneapolis
New York
Foy, James
Gehring, W. C.
T oronto
Buffalo
Gibbs, Chas. A.
Goldman, H. I.
Charlotte
Boston
Goldman, Mark
Goldstone, Phil
Cincinnati
Hollywood
Groves, J. S.
Harthill, Carl
Dallas
Chicago
Hayes, E. J.
Hill, C. H.
Albany
St. Louis
Hill, R. C.
Hulling, M. A.
Salt Lake City
Seattle
Lefko, J.
Long, H. T.
Pittsburgh
St. John
Lourie, Ben
Mangham, J. W.
New Haven
Atlanta
Marks, Jerry
Moritz, Allan
Denver
Cleveland
Morrow, Ralph
Montgomery, T. C.
Dallas
Indianapolis
Miller, L. J.
Olsmith, E. S.
Omaha
Kansas City
O’Toole, J. E.
Pfaff, Harold
Milwaukee
Toronto
Shalit, Carl H.
Shapiro, W. D.
Detroit
Boston
Strickland, E. H.
Tewksbury, S.
San Francisco
Portland
Judgments T otaling $5,000
Returned Against Theatre
( Special to the Herald-World)
ALBANY, June 24.— Two judgments aggre-
gating $5,000 were returned last week in this
city against the Royal Theatre Corporation,
owner of the Royal theatre. Mrs. Mary E.
Getz, who asked $25,000 for injuries sustained
when she fell at the theatre in March, 1929,
was awarded $4,000. Her husband, who sued
for $2,500 for loss of his wife’s services and
companionship, was awarded $1,000. The
woman’s injuries came when she fell into the
darkened orchestra pit, thinking that she was
stepping into a row of seats. The theatre is
owned and operated by Harry Heilman, one
of the veteran exhibitors of the city.
Sharkey-Schmeling Fight
Picture Run Unmolested
( Special to the H erald-World)
NEW ORLEANS, June 24.— The New-
comb theatre on Canal street showed the
Sharkey-Schmeling fight film to packed at-
tendance. without interference by the
United States authorities.
June 28, 1930
EXHIBITORS HERALD-WORLD
27
See Progress in Wiring of Theatres of France
Higher Prices for Rentals, Too, Trade Commissioner G. R. Canty Advises Department of Commerce
DURING 1929, depression in the French
film industry reached the lowest level in
a decade. Chief factors underlying this state
of affairs were the abrupt change from silent
to sound-films and the protracted film-quota
controversy which kept American films out
of France for six months. Domestic produc-
tion of feature films slumped 44.6 per cent
under 1928 figures, total motion-picture con-
sumption fell 25 per cent, the American sup-
ply of feature films dropped 32.6 per cent,
while German films continued their steady
increase since 1924 with a 6.5 per cent jump.
The supply of feature films censored for
the French market since 1924, by countries
of origin, is shown in the following table.
Feature Motion-Picture Films Censored
in
France
Country
of Origin —
1924
1925
1926
1927
1928 1929
France
68
73
55
74
94
52
Semi-French1 * *
7
2
United States
589
577
444
368
313
211
Germany
20
29
33
91
122
130
Italy
9
13
14
10
7
3
England
7
2
8
23
24
Austria
6
2
4
2
1
Russia
1
1
10
2
9
Denmark
6
5
1
3
Sweden
2
5
2
4
1
Spain
1
2
4
Belgium
1
3
Poland
2
1
Czechoslovakia
1
1
Ukraine
2
China
India
1
2
Armenia
1
1
Miscellaneous
1
2
Total
693
704
565
581
583
438
* Pictures taken on French territory and under
French direction, but with not less than 50 per cent or
more than 75 per cent of the leading roles filled by
French artists.
The table shows a market-consumption
decline of 145 features, or 25 per cent, from
1928, a condition which was due chiefly to
fewer exhibition dates being available on
account of longer runs of sound films. The
total market supply for the year, however, is
the lowest since 1919.
The decline was absorbed fully by French
and American producers, since other gains
or losses were relatively insignificant. French
production declined 44.6 per cent, and the
American supply decreased 32.6 per cent.
German producers continued their progress
since 1924, with an increase of 6.5 per cent.
The British supply held its 1928 prestige,
despite the lowered consumption of feature
films.
The share of the French feature-film mar-
ket supplied by the leading contributors in
1929 as compared with 1928 is shown in the
following table.
Share of French Feature-Film Market
Acquired by Leading Suppliers
(In per cent)
1929-
Country —
1928
Share
Change
from
United States
.... 53.7
48.3
1928
—5.4
Germany
.... 20.9
29.7
+8.8
France
.... 16.1
11.9
—4.2
England
.... 4.0
5.3
+1.3
Other countries ....
5.3
4.8
—0.5
The French loss is ascribed to difficulties
encountered in readjusting production to
sound-film output and to caution in silent-
film output in view of uncertain demand.
The American loss is due entirely to non-
participation in the French market from
March 30 to September 25, when the quota
All-Europe Newsreel
Planned by Klangfilm
(Special from Department of Commerce)
WASHINGTON, June 24.— An all-
European newsreel to be made by
KlangBlm-T obis in association with
the Svensk Filmindustri is imminent,
according to German press reports.
Herr Andersen, general manager of
the Svensk-Filmindustri, in Stock-
holm, has just concluded a far-reach-
ing agreement with the Klangfilm-
Tobis group in Germany, which
covers joint multi-lingual production,
with especially engaged directors and
casts. Production will take place
under Klangfilm-Tobis recording
licenses.
One of the plans of the combine is
to make a sound-film expedition to
the Arctic.
controversy was being discussed. The Ger-
man and British gains were due to unex-
pected demands for feature films while
American features were off the market and
not to any material improvement in quality
or popularity.
Domestic Production
Domestic production by companies in
1929 as compared with 1928 is brought out
in the following table.
Production of Feature Motion Pictures
in France
Producer — 1928 1929
Franco-Film 8 8
Cineromans 9 7
Aubert 9 J4
Albatros-Armor 4 4
De Venloo 4 3 43
Pathe-Natan 32
Erka 2 2
Isis Film 1 2
Films Celebres 2 2
Loca Films 2
Nicea Films 1 2
Braunberger 2 *2
Ste. Films Historiques 1
Mercanton 1
Louis Nalpas 1
G. C. P. C 1
Distributeurs Reunis j. 1
De Merly 4 1
Sofar 1 1
Ste. Generale des Films 1
Petit 3 1
Mappemonde 1
Etoile Film 1 1
Vandal et Delac 1
Total 51 52
1 Aubert produced one sound film, La Collier de la
Reine.
s Tobis process. De Venloo produced one sound film,
La Nuit est a Nous, in England under an American
process.
’ Pathe-Natan produced a sound film, Les Trois
Masques, in Germany under Tobis process.
4 Braunberger produced a sound film, La Route est
Belle, in England under an American process.
No production costs are available, but it
is generally estimated that the average was
$40,000 a picture. Many productions, to be
sure, cost considerably less than this
amount, but a few so-called “supers,” on the
other hand, attained very high amounts.
This would indicate a total production cost
of slightly more than $2,000,000, as com-
pared with $3,750,000 during 1928.
Distribution
Distribution of feature films during 1929,
segregated by companies and countries of
origin of the films involved, is detailed in
the following table.
Distribution of Motion-Picture Films
in France in 1929
C
J
C
ei
•C
J3
a
d
Distributors —
I
s
s
1
i
1
<
o
Ph
§
American companies....
133
2
1
Aubert-Franco-Film ..
11
11
13
3
2
Alliance-Cine-European
10
Armos-Albatross
i
4
De Venloo
2
3
1
Distribueteurs Reunis..
7
5
1
Erka
17
2
Film Elite
1
4
3
Grands Spect. Cinema ..
6
6
1
Lauzin
3
3
Loca Film
9
2
1
Luna Film
4
Mappemonde
3
1
Meric
9
Metropole
7
1
Omega
5
1
Cine-Romans
8
3
7
i"
Pax-Film
2
i
4
Seyta
7
Sofar Film
11
i
1
Super Film
10
1
Victoria Film
12
Wilton Brockliss
10
1
Other
6
26
16
5
2
4
Total 211 130 52 24 9 12
Although 211 American features were dis-
tributed during 1929 as compared with 313
during the previous year, only 133 were han-
dled by American companies maintaining
their own subsidiary organizations in
France. This latter figure compares with
231 for 1928, a loss of 42.4 per cent, which
resulted from American inactivity during
the quota negotiations. The remaining 78
American films distributed in France during
1929, as compared with 82 during 1928, were
handled by independent agencies. Inciden-
tally, American exchanges in France distrib-
uted but 3 foreign films during 1929, as
against 17 during 1928.
Production of Sound Films
Much is being published concerning new
recording processes in France, but very
few of the equipments have actually been
manufactured.
The Gaumont company has equipped two
of its three Paris studios with Gaumont-
Peterson - Paulsen sound recorders. The
Tobis studio, at Epernay, has 3 Klangfilm
installations.' The former Cineromans stu-
dios at Joinville, now controlled by Pathe-
Natan, have installed 7 American apparatus
and 1 Klangfilm. The Haik studio at Cour-
bevoie has 3 Cinevox Haik installations. The
Natan studio, rue Francoeur, Paris, has 2
American truck recorders. In addition,
there are 4 other studios contemplating the
installation of sound-recording equipment.
It is evident that it will take many months
before France will be able to produce even
satisfactory dialog films beyond the Gau-
mont, Tobis, and Pathe-Natan studios
(Joinville and Paris). Therefore, the major-
ity of the sound versions of French feature
films will undoubtedly have to be produced
in Germany and England in order to meet
exhibitor demand during 1930. It should be
borne in' mind that but four “talkies” were
turned out by French companies during
1929, and three of these were produced out-
side of France.
Exhibition of Sound Films
Many different types of reproduction ap-
paratus are said to be available in France;
17 distinct types are announced as on the
( Continued on next page, column 1)
28
EXHIBITORS HERALD-WORLD
June 28, 1930
Film Star Is Easier to Exploit Than
Stage , Say Exhibitors, But —
When Picture Public Once Learns About New Actors, Receipts Jump —
Milwaukee Theatre Oivners Point to Cases
[By Special Correspondent to the Herald-World]
MILWAUKEE, June 24. — Milwaukee exhibitors are almost unanimous
in agreeing- that a feature picture starring a movie actor or actress
offers more to be desired from an exploitation angle than a picture fea-
turing a stage star. The common complaint against pictures starring the stage
celebrity is the fact that he or she is unknown in most cases to the movie-
going public. As one exhibitor stated, in many cases only 15 per cent of the
motion picture followers are acquainted with the talents of the stage star.
ACCORDINGLY, care must be taken in
preparing newspaper ad copy for pic-
tures featuring stage stars, exhibitors said.
Successful copy, for instance, in connection
with the picture, “The Rogue Song,” with
Lawrence Tibbett, must tell who Tibbett is
and what the picture has done in New York
and Chicago.
Cite Case of Tibbett
To announce merely that the picture,
“The Rogue Song,” stars Lawrence Tibbett
would prove fatal, said one exhibitor, be-
cause comparatively few motion picture
fans know Lawrence Tibbett. However,
after his success as a screen star has been
established, then the regular procedure of
advertising copy preparation may be
followed.
The fact that it requires time for the
screen public to become acquainted with a
stage- star, even though ad copy is carefully
prepared accordingly, was noted by exhibi-
tors; who called attention to the increased
popularity of George Arliss. When “Dis-
raeli” played in downtown Milwaukee it
fared only average. In fact, in view of the
excellence of the picture, as well as the
star and supporting cast, the attendance
was discouraging. “Disraeli,” however,
played to excellent business at the various
neighborhood theatres in Milwaukee, and
George Arliss’ popularity increased as more
and more people learned of his excellent
acting and fine technique .
Kaley Another Example
Another excellent example is the picture
“Lord Byron of Broadway.” Besides hav-
ing as its star Charles Kaley, well-known
stage band director, but hitherto unknown
to followers of the screen only, and also
having been taken from the play by that
name, which, too, was only slightly known
to the general public, the picture called for
finesse in advertising copy preparation, par-
ticularly with reference to telling the peo-
ple just who Charles Kaley is. The picture
opened slowly in Milwaukee but picked up
during the week.
This has been the experience of most
local exhibitors in connection with the
showing of pictures featuring stage or
vaudeville stars who are not generally
known to the film fans.
Many Joint Production Companies
Seen for French Sound Production
( Continued from preceding page)
market exclusive of American makes. It is
quite' probable that this number includes sev-
eral on which prompt delivery of orders can
not be made.
The installation of reproducing equipment
in French cinemas during 1929 was rather
slow, partly because of the scarcity of soilnd
films, already mentioned, and partly becailSe
of a general tightness' of money and the great
predominance of Small houses that have been
unable to shoulder the expenses of available
reproducing equipment. It is this predomi-
nance that causes the general feeling among
feliable sources that the French film situa-
tion will continue unsettled during 1930, but
it is felt generally that the larger wired the-
atres will enjoy a successful year.
As of December 31, 1929, 166 theatres Were
wired for the reproduction of sound films.'
American equipment is used in 92 of them,
Ideal Sonore, 'Gaumont, in 10, Tobis-Klang-
film in 1; 1 Melovox in 18, and Sonovisiofl
(Gerardot) in 45. In addition, it is under-
stood that 11 American reproducers are in-
stalled in studios, exchanges, etc.
These figures do not take into account the
small theatres which have been equipped with
so-called “bootleg” installations, since they are
really? noncompetitive with American equip-
ment and will very probably be scrapped if
and when the houses involved can afford ade-
quate equipment.
Cinema Construction
During 1929 new cinema construction in
France lagged considerably as compared with
former years. It is estimated that 20 new
houses made their appearance, adding nearly
20,000 seats to the country’s capacity.
Legislation
During the early part of 1929 it became
quite apparent that the domestic market was
overflooded with censor licenses. In other
words, licenses had little or no market value
because of the excess of supply over demand.
The Chambre Syndicale de la Cinemato-
graphic Franqaise, the organized French film
trade, therefore recommended to the govern-
mental Film Control Commission that the
quota for the following film release year, com-
mencing October 1, 1929, be tightened from
the award of seven of these licenses for each
domestic feature film produced to 3 to 1.
Fearful of the adoption of the chamber’s
recommendations and consequently of being
unable to estimate the number of licenses
which would be available on the market for
the 1929-30 season, especially since it was
impossible to forecast the quantity of French
feature film production with the advent of
sound, the American exchanges decided on
March 30, 1929, to make no more contracts for
the release of their films until such time as
the recommendations of the chamber were
settled and the situation clarified. This in-
volved the withdrawal of salesmen and the
cancellation of trade shows. In addition, the
American wiring companies decided it was
futile to attempt to sell recording and repro-
ducing equipment with no American sound
films on the rrtarket, so they, too, decided to
remain out of the market until some settle-
ment was reached.
After six months of controversy, during
which time many different plans for the com-
ing release season seemed imminent of adop-
tion, the governmental control commission on
September 19 sanctioned, with the approval of
the Undersecretary of State for Fine Arts, an
agreement between the president of the
Chambre Syndicale and the representative of
the American organized industry to maintain
a status quo of 7 to 1 until October 1, 1930,
or, if necessary, until October 1, 1931, if an
accord had not been reached between the two
parties involved by May 1, 1930. During this
extended period the Chambre Syndicale plans
to evolve, with the cooperation of the Govern-
ment, some new system of protection to the
native industry which does not savor of the
present contingent system.
Trends of the Industry
The morale of the French film industry is
low on account of the continuation of bur-
densome entertainment taxes. Naturally, with
this handicap, it is difficult to obtain funds to
initiate a concerted movement to keep pace
with world sound-film developments. The
vast majority of the French motion-picture
theatres have a capacity of less than 500 seats
each, and it is a serious question whether
most of them will ever be in position to re-
produce sound films. On the other hand, just
where they will find, after next year, suffi-
cient silent films to fill their play dates profit-
ably is also a serious question.
The leading motion-picture theatres, how-
ever, are rapidly being wired with substan-
tial reproducing equipment.
During the latter part of 1929 the French
industry came closest to an alleviation of the
entertainment taxes. This is an indication
that the forces favorable to this movement are
getting stronger, and that the Government
gradually is seeing the situation from the
viewpoint of the exhibitor. Trade magazines
are continuing their energetic efforts for a
general reduction of taxes.
During 1929 there was a general tendency
toward much-needed consolidation of leading
companies. The potent Cineromans produc-
tion company of Jean Sapene, heretofore the
recognized leader of the French industry, was
absorbed by the new Pathe-Natan concern,
which will confine its production activities to
the Cineromans studios at Joinville and the
Natan studio on the rue Francoeur, Paris. In
addition, this company has developed the
strongest cinema chain in France by securing
control oved the cinemas of the O. P. C. L.
circuit, the Omnia theatres, and the Marivaux
first-run houses of the Paris boulevards. The
Pathe-Natan company now controls some 60
houses. The second largest cinema chain in
France is the Aubert-Franco group. This con-
cern is composed of about 40 houses that in-
clude the Aubert chain, the Franco film chain,
and the Gaumont houses. A smaller chain
is a group of nine motion-picture theatres
throughout France controlled by an Ameri-
can company.
As time passes, it is expected that there
will develop many joint production com-
panies for the turning out of dialog films in
different languages. Already signs point to
the formation of Franco-German companies
to supply the French and German markets
with different versions of the same film, and
it is generally accepted that this type of pro-
duction will soon involve Spanish versions to
supplv the very wide market for Spanish dia-
log films. Italian versions also offer some
possibilities to the French, it is claimed.
With such an unsettled state of affairs, it is
difficult to forecast accuratelv 1930 results. As
previously stated, substantial progress should
he made in the wiring of theatres, and those
houses wired with adequate equipment should
enjoy unprecedented success. Available silent
films will command considerably higher ren-
tals than heretofore, owing to the probable
small supply of this type of film and the great
number of unwired houses requiring it. On
the other hand, unwired-cinema owners face
a situation that should induce them to wire
their theatres or to withdraw from the trade.
June 28, 1930
EXHIBITORS HERALD-WORLD
29
W
SERVICE ON PICTURES
This department does not attempt to predict the public's
reactions to pictures. It does, instead, present detailed and
accurate information on product, together with the frank and
honest opinion of the reporter
WITH BYRD AT THE SOUTH POLE
GREAT! Produced and distributed by
Paramount. Photographed by Willard
V anderV eer and Joseph T. Rucker. Cast:
Rear Admiral Byrd and staff, penguin,
huskies and Igaloo. Edited and assem-
bled by Emanuel Cohen. Titles by Julian
Johnson. Monologue by Floyd Gibbons.
Length, 7411. Release, June 28.
M Y reaction to Paramount’s “With Byrd at
the South Pole” was, “How soon can I see it
again?”
Here, I think, is one of the finest examples
of the extent to which the screen can be used
in narrating history making events.
This is no mere scenic. It is actual history
picturized, with drama and comedy interwoven
throughout. The cameramen, VanderVeer and
Rucker, achieved marvelous results. On this
assignment they were more than cameramen.
They were scenarists, directors, and in fact
producers.
While Rear Admiral Byrd, naturally, is the
hero of this story of exploration, one can not
overlook other members of the cast — the hus-
kies; Admiral Byrd’s little pal, Igloo; the seals;
the penguins and the sharks.
Emanuel Cohen has taken this 5 mile film
record of polar exploration and edited it into
one of the screen’s outstanding attractions. Be-
fore him was a task. The result is a high spot
in his career.
Barring a few early scenes showing the ex-
pedition’s departure from New York and on
the high seas, the picture was photographed
mostly in the antarctic. It is here that drama
and comedy are introduced so effectively.
The highlight of the production is the long
flight from the expedition’s base over the pole
and return. Throughout this part of the pic-
ture Floyd Gibbons, noted war correspondent
and radio announcer, describes the flight, his
monologue tending to build the climax of the
production.
The picture, playing at the Rialto in New
York, opened to a crowd of notables on the
day of. Byrd’s arrival in New York. — Jay M.
Shreck, Netv York.
* . * , ❖
A MAN FROM WYOMING
WARRlSH! Gary Cooper and June
Collyer in a drama directed by Rowland
V. Lee and produced and distributed by
Paramount-Publix. Dialog by John V.
A. Weaver. Cast: E. H. Calvert. Regis
Toomey, Parker McConell, Ben Hull, Wil-
liam B. Davidson. Mary Fox, Morgan
Farley and Emil Chautard in supporting
cast. From original story by Joseph
Moncure March and Leiv Lipton.
If this picture were without June Collyer’s
loveliness, Cooper’s naivete, and Regis
Toomey’s histrionic ability in general, I should
have been dissatisfied. But the picture has all
these and also an entertaining story that is, to
HERO OF THE WEEK
REAR ADMIRAL RICHARD E. BYRD, hero of
Antarctic exploration and of the Paramount
picture , **With Byrd at the South Pole” which
is now playing at the Rialto on Broadway.
say the least, filled with novel twists throughout.
March and Lipton have shown ingenuity in
original story for Cooper’s kind of work. . He
is the captain of an engineering company in
France during the war. His company becomes
the target of heavy shelling when Collyer in-
advertently stumbles through the lines'in view
of Qerman troops and < draws fife from their
guns. Cooper arrests her and three days later
marries her when the company retires to a rest
area. They are immediately separated when
Cooper’s company is ordered “in.” The girl is
courtmartialed and is committed to jail. The
charge against her had been A. W. 0. L.
One weakness in the story that cannot be
remedied is the foolish cavorting of the hero-
ine in the front lines of a multi-billion dollar
war. It should have been pulled out when the
picture was in script form. Girls are not al-
lowed to dash dizzily about a war district that
is occupied by hundreds of thousands of troops
without doing so under orders. This young
woman decides to see a bit of shooting and
leaves her company. She makes a one woman
advance through trenches, barbed wire, shell
holes and bombardments without apprehension
up to the point where she practically comes
face to face with Von Hindenberg himself.
Hollywood’s reviewers enjoy a peculiar exis-
tence and pass on comments of a peculiar na-
ture regarding forthcoming product. Most of
them are inexperinced men and women who
have taken to reviewing shows for papers care-
less in selection of their help. In point is the
comment of a number of them today that “A
Man from Wyoming” is filled with errors.
Questioned on these “errors” one replied
quickly that R. V. Lee permitted Cooper to
enact a role of Captain but forgot to clothe him
with officer’s insignia. The young man
launched a vicious attack upon carelessness of
this kind, which attack was senseless.
The picture is a good show. Collyer reads
lines well but doesn’t pantomime as well as
she might. But so far as direction is concerned
Lee has done an excellent job. Soldiers in the
front lines wear no officer insignia. It’s unsafe
and unnecessary. It so happens that Director
Lee knows much more about what is doing
than most Hollywood critics know of what they
are trying to do. — Douglas Hodges, Hollywood.
* * #
SHE’S MY WEAKNESS
AND KNOWS HER STRENGTH. Pro- [
duced and distributed by Radio. Directed
by Melville Brown. From the stage play .
by Hoivard Lindsay and Bertrand Robin-
son. Adaptation by J. Walter Ruben.
Photographed by Leo Tover. With Ar-
thur Lake, Sue Carol, Lucien Littlefield,
William Collier, Sr., Helen Ware, Alan
Bunce, Emily Fitzgerad and Walter Gil-
bert.
T
A HE screen version of the stage play, “Tom-
my,” is a light, amusing and entertaining pro-
gram picture, pleasant and wholesome through-
out.
Arthur Lake is a likable juvenile who makes
you overlook his indifferent acting by the com-
plete charm of his personality. Lucien Little-
field and William Collier, Sr., are outstanding
in the supporting cast.
The story concerns the difficulties encoun?
tered by the good-natured Tommy Mills, in
getting Marie Thurber to say “Yes.” His only
rival is Bernard, a go-getter whom her family
dislikes. But that’s the very reason Marie likes
him. She seems to object to anyone or any-
thing they like. And they do like Tommy very
much.
So Uncle Davy sells Tommy the idea to get
himself kicked out of the house by Pa and Ma
Thurber. Tommy, kind-hearted soul that he is,
finds this is a bit difficult. He finally gets
around to insulting them, with only fair re-
sults. But when Uncle lends a capable hand,
Tommy is forbidden to darken the old door,
step again. The result, as you may have guessed;
is more than satisfactory to all but Bernard,
the rival. And who cares about him? — Hart) t
Tugend, New York.
30
EXHIBITORS HERALD-WORLD
June 28, 1930
MOVIETONE FOLLIES OF 1930
SW'EDE TO THE SWEETS. Produced
and distributed by Fox. Directed by Ben-
jamin Stoloff. Story and dialog by Wil-
liam K. Wells. Dances staged by Max
Schechk, Maurice Kussell and Danny
Dare. Edited by Clyde Caruth. Photo-
graphed by L. W. O’Connell. Sound
footage, 7,522 feet. Released May 4.
With El Brendel, Marjorie White, Frank
Richardson, Noel Francis. William Col-
lier, Jr., Miriam Seegar, Huntly Gordon,
Paul Nicholson and Yola D’Avril.
It seems as if they couldn't make up their
minds about this picture. Its title suggests a
revue, but it starts right off with a story. When
it's almost half over and we are convinced that
it’s just a light farce, it breaks into song and
carries on as a musical comedy. I'll admit the
songs were quite a relief. For only the pres-
ence of El Brendel makes the trite plot and
ancient gags at all bearable. The little Swede
manages to make you laugh in spite of the
poor material handed him.
It seems that young Sterling, heir to his uncle’s
millions, is a breaker of hearts and jaws. The
papers are full of his night-club scraps and
affairs of the heart. But he really loves Mary
Mason, leading woman in a musical comedy.
His valet, Axel, follows his master’s style and
speed. Posing as a lumber king, he is very
successful in attracting a couple of the other
girls of the same show. Mary tells Sterling she’s
through with him when she reads of another
of his night-club escapades. Sterling hires the
whole show for a benefit performance to be
given at his uncle’s estate. Uncle is, of course,
out of town.
The arrival of the troupe keeps Axel busy
trying to hide his real identity from his two
lady friends. And, as though that weren’t
enough, the French maid, on whom he has also
been practicing his wiles, becomes jealous and
threatening. She finally tells her rivals who he
really is. Meanwhile, Sterling is having his own
troubles. Uncle comes home suddenly and
threatens to disown him if he doesn’t give up
Mary. Mary overhears him refuse, and is con-
vinced that he really loves her. In true musical
comedy fashion, Uncle finally sanctions the
match. The French maid has cleared the field
of all competition, and takes back her Axel,
together with $500,000 he has just inherited
from a relative.
There is nothing unusual in the staging of
the dances. The song numbers are easily the
best part of the show. Especially when Brendel
is in them, which is quite often. — Harry Tug-
end, New York.
* * *
SHADOW OF THE LAW
Produced and distributed by Para-
mount. Directed by Louis Gasnier. Story
by John Moroso. Scenario by John Far-
row. With W illiam Powell, Marion Shil-
ling, Natalie Moorhead, Walter James,
Regis Toomey, Paul Hurst, George Irv-
ing, Frederic Burt, James Gurkin, Rich-
ard Tucker. Photographed by Charles
Lang.
w ILLIAM POWELL’S work has just
about got Hollywood girls on their ear. For
one reason, that I have not fathomed entirely,
he has suddenly taken a hold on their heart-
strings. It’s one of those developments of talk-
ing pictures of course. But it’s one of the
things about talking pictures that are difficult
to understand because we are trying to cal-
culate talking picture values by measures we
were accustomed to use in reckoning silents.
He appears in the star role of this show and
again enacts a splendid performance. He is a
good actor. Voice, carriage and general mien
are excellent. But even that does not explain
the question raised in the foregoing paragraph.
The director had a dialog writer on his staff
who certainly knew his business.
After having Powell in a few Philo Vance
murder stories and seeing him cage the villain
you now have Powell enacting the role of con-
vict, although not the role of a villain. Powell
has struck a man in the defense of a woman.
The man accidentally lost balance and fell from
a window to his death. Powell’s defense falls
to pieces when the woman refuses to appear to
testify to the truth. That is because she fears
notoriety. There you have a thin shred of a
plot. The woman is painted as a fairly notori-
ous sort — and the story gives you no inkling
that she is the kind of woman who would
either fear notoriety or be injured by it. Yet
she permits a man to place his life in jeopardy.
She is Natalie Moorehead, a beautiful, sleek
blonde.
After that shock the director permits his hero
to escape from prison and become a fugitive
from justice for a number of years. He has
failed to convince you that the hero is vitally
interested in locating the woman who can clear
bis name. As a matter of fact he devotes the
three or four years to building for himself a
career in an industrial plant in North Carolina
instead of spending his time searching for the
woman. Finally the woman is found and it is
no great surprise that she again refuses to tes-
tify without receiving $50,000 for it. So it
appears the hero has been on a wild goose
chase and has placed himself in a bad light.
It suddenly develops that the detective who
is dogging the hero becomes convinced that
Powell is innocent and decides to force a con-
fession from the woman, a thing that should
have occurred to the hero as well as the di-
rector and scenario writer early in the play. —
Douglas Hodges, Hollywood.
* * *
CAUGHT SHORT
LONG AND LOUD LAUGHS. Pro-
duced by Cosmopolitan. Distributed by
Metro-GoldwyrvMayer. Story by Willard
Mack and Robert Hopkins. Directed by
Charles Reisner. Photographed by Leon-
ard Smith. Sound footage, 6,873 feet. Re-
leased May 10, 1930. With Marie Dressier,
Polly Moran, Anita Page, Charles Mor-
ton, Thomas Conlin, Douglas Haig, Nanci
Price, Herbert Prior, T. Roy Barnes,
Greta Mann and Edward Dillon.
“C
V — ✓ AUGHT SHORT” gives every indication
that the names of Dressier and Moran will go
down in history alongside of Amos and Andy,
Gallagher and Shean, Anthony and Cleopatra,
ham and eggs and any and all other famous
combinations. Metro’s program for next year
specifies two more Dressier - Moran pictures.
That’s not nearly enough, and I’ll be watching
for them. And so, I’m sure, will the crowds who
have contributed to the almost constant uproar
at the Capitol.
Marie and Polly run rival boarding houses.
They’re constantly quarreling and vying with
each other. Polly, much more modern than
‘‘Gate Crashing”
As Indoor Sport
(Special to the Herald-World)
ALBANY, June 24. — “ Gate crash-
ing” at motion picture theatres is
the latest in northern New York. A
complaint was lodged with the police
department in Gouverneur, N. Y.,
last week by Roy Cross, projection-
ist at the Gralyn theatre, who stated
that his brother, the ticket collector
at the theatre, had been the victim of
a gate crashing attempt on the part
of six youngsters. It is said that
the boys appeared suddenly in the
lobby, ignored the ticket collector as
he asked for their tickets and then
proceeded to crash the gate. When
the ticket collector attemped to stop
the youngsters, they pounced on him
and started to beat him up. He called
for help and the youngsters ran away
but not before they were recognized.
her competitor, goes in for electrical beds,
three - syllable words and the stock market.
Especially the stock market, in which she is
much more successful than either of the other
two. For the bed folds up at the wrong times,
and her long words are quite malapropos. Marie
resents all three. She refuses to be lured into
gambling with the $3,800 she has saved, even
when Polly cleans up $50,000 in Brazilian
Bananas. She learns that her daughter Gene-
vieve and Polly’s son William have broken up
and that Genevieve is very miserable about it.
Polly has taken her family to a ritzy summer
resort and is trying to live like a lady. Marie is
furious, and, casting all discretion aside, orders
a broker to buy stock for her. That he chose
wisely is quite evident when we see Marie and
her family proudly ensconced in the same re-
sort that Polly selected. But Marie’s efforts to
reunite the young couple seem to go awry when
William revengefully decides to lead Fanny
Lee, a famous show-girl to the altar. The cere-
mony is interrupted by the news of the Wall
Street crash, which decides Fanny that William
is not the boy for her. Marie and Polly are
wiped out of the market and into partnership.
We leave them in their bigger and better board-
ing house. To Charles Riesner should go a
good deal of the credit for the hilarious effec-
tiveness of the picture. His direction was su-
perb. The dialog must have been written espe-
cially for Dressier and Moran. No one else
could have done nearly as well with it. — Harry
Tugend, New York.
* * *
THOUGHTS ON SHORTS
A Bugville Romance. An Aesop Sound Fable
produced by the Van Beuren Corporation. Dis-
tributed by Pathe.
Introducing Mr. George W. Glow-Worm, the
adagio dancer who gets his Lady-Bug. Again
all Mother Nature goes Terpsichorean and again
the Aesop Fable provides grand entertainment
and is loaded with laughs.
The Glacier’s Secret. The third of the Vaga-
bond Adventure Series takes Tom Terris down
deep into the crevasses of New Zealand glaciers.
Terris manages to get all the melodrama of a
10-20-30 into these unusual travelogues.
Champion Makers. Grantland Rice focuses
his Sportlight on some well known coaches of
football, rowing, track and baseball teams.
Howard Jones, Dick Glendon, Jr., Dean Crom-
well and Jawn McGraw are shown in action
that speaks no louder than their words.
Pathe Audio Reviews Nos. 24 and 25. Pro-
duced and distributed by Pathe. Edited by
Terry Ramsaye.
Niagara. Here are some views of that well-
known honeymooners’ paradise, heretofore seen
only through pre-Volstead glasses. For the
Falls run up and down, the river flows uphill
and we see two of the one and only Niagara.
Eve’s Leaves. You’ll have to be a vegetarian
to get the most out of this. Personally I’m
neither awed by nor especially interested in
the skeleton of a vegetable. Just some leaves
with a few new wrinkles.
Washington: Not the General, the Capital.
Photographed on the new “Infra D” negative,
specially sensitized, this is the best specimen
of camera work I’ve ever seen.
Dance of the Daily Dozen. Miss Marguerite
Agneil in the second of an interesting series of
kittenish-kalesthenics guaranteed to cure every-
thing but your eyesight. Margy wears some
clinging bronze paint and a little of this and
that. Very little. This short could very nicely
have been combined with Eve’s Leaves men-
tioned above.
Chateau. Just a few nice pictures of the an-
cient castle of the knightly Due d’Orleans.
Literary Collies. An inside view of a dog’s
life at the home of Albert Payson Terhune. A
group of beautiful collies who know their mas-
ter’s voice. Should please anyone who is fond
of dogs, and who isn’t?
Ethermist. Several worms-eye views of the
“came-the-dawn” school of photography. Syn-
chronized with melodiously sentimental music,
it will probably be an incentive for holding
hands in a darkened theatre. — Harry Tugend,
New York.
June 28, 1930
EXHIBITORS HERALD-WORLD
31
John Stone Heads New Foreign
Version Department for Fox
Warners’ $3,500,000 Outlay at First National Plant Is First Step
Toward Removing Warner Plant from Hollywood to Burbank
— Fox to Film Halliburton Novel in Entirety
By DOUGLAS HODGES
HOLLYWOOD, June 24. — Fox this week established a foreign version
department under the supervision of John Stone, former head of the silent and
synchronized film unit. The department is complete with directors, writers and
technicians.
Hollywood Gyp Game;
Authors Steal Producers 9
Time to Write for Stage
(Special to the Herald-World)
HOLLYWOOD, June 24.— The oft-repeat-
ed predictions of prominent film producers
that the stage is dead seem to have fallen
on deaf ears as far as big-name writers
imported from that field are concerned. A
great number, while drawing four figure sal-
aries weekly to write direct for the screen,
are spending most of their time at the studios
in the preparation of stage plays for the next
New York theatrical season. To add insult
to injury, they dictate their profitable brain-
children to studio-paid stenographers, who
transcribe them on studio stationery.
A marked instance is provided in a row of
offices in one studio, the combined payroll of
which approximates $25,000 weekly. The
writers occupying this row have been on the
studio staff since the first of the year, yet in
that time only three film stories have been
turned out of the row. These three were
written by two $100-a-week klucks to whom
the big shots don’t even nod.
Excutives seem to take little or cognizance
of his condition. It would seem that the only
way they can get back any part of their enor-
mous past outlay now is to ask for a portion
of the royalties the authors will receive from
stage productions. It is doubtful if contracts
cover this point.
Jack Warner Succeeds
Mary Pickford as Head
Of Coast Relief Fund
(Special to the Herald-World)
HOLLYWOOD, June 24. — Mary Pick-
ford’s term as president of the Motion Pic-
ture Relief Fund expires today. Jack War-
ner has been elected to succeed her.
The election was held at the Pickford
home Sunday.
Goldwyn Signs Leon Errol
For Evelyn Laye Picture
(Special to the Herald-World)
NEW YORK, Tune 24. — Leon Errol is
signed by Samuel Goldwyn as the comedian
of Evelyn Laye’s forthcoming singing picture,
“Lilli. ” It will go into production under the
direction of George Fitzmaurice shortly after
Miss Laye’s near arrival. Louis Bromfield
wrote the story and Sidney Howard adapted
it. Bruno Granichstaedten and Nacio Herb
Brown are preparing the score.
Bryan Foy Will Direct
First National Features
(Special to the Herald-World)
HOLLYWOOD, June 24. — First National
short subject production here has been cur-
tailed with the assignment of Bryan Foy to
direct feature pictures, and it is reported that
future production of shorts will be confined
to the Eastern Warner studios.
Lloyd Company Home
(Special to the Herald-World )
HOLLYWOOD, June 24.— The Harold
Lloyd Company has returned from Hono-
lulu.
Spanish versions are being made for the
present, with plans of enlarging the staff to
take in French, German, Italian and Scan-
dinavian tongues. “One Mad Kiss’ in
Spanish has been completed and work will
begin soon on “Common Clay” and several
Oi-a-log
SO sensationally is Hollywood painted in
“Queer People,” a book recently published,
that its authors, Carroll and Garrett Graham,
have signed away, simultaneously, any hopes
they might have had for any future in the pic-
ture business. The Grahams have pictured
characters in such a lurid way that a number
of producers, stars and writers are protesting
in their indignation.
The big shots, particularly, are dealt with in
a ruthless fashion. The Grahams, with their
double-edged pens, have been especially cutting
in their comments on executives.
They depict three parties, and in their word
pictures of these sensation-inspired scenes of
the imagination play up to what Delphi, In-
diana, might believe Hollywood exists upon,
if they believe the monstrosity brain-children
of a few of the Sunday feature concocters.
In an interview last week a noted screen
star remarked upon the terrific revolution of
talking pictures. One of the reactions is the
three-syllable complex assumed by that group
of actors, small though it is, that would at-
tempt to capitalize on such a development.
These few, who have made a living by panto-
mime, have seized the opportunity, while read-
ing lines, to obtain a free “education,” even if
it is a surface education with an Amos ’n’
Andy flavor. One player only last week rolled
off a few five-syllabled new acquisitions with
a flourish. And another, in featured roles,
phoned this week to describe someone as
“adamant,” a word that might have been as
hard for him as its definition, in the pre-dia-
log days.
And they say that a few whose diversion
once upon a time consisted of bouncing the
galloping dominoes have advanced to poker,
while one wag prognosticates that their next
forward step will be auction bridge. Perhaps
they’ll even tackle contract next.
It’s a strange world, Hector.
DOUGLAS HODGES.
two-reel dramatic and comedy features
soon.
Warner Brothers’ expenditure of $3,500,-
000 on the First National plant at Burbank
is the first step in the ultimate removal of
the Warner factory from Hollywood to
Burbank. The Sunset Boulevard studio will
be retained for use in recording for Bruns-
wick-Balke-Collender company. First Na-
tional gets fourteen new sound stages, mak-
ing it the largest studio in the world.
Fox Buys Halliburton Novel
Richard Halliburton’s “Royal Road to
Romance” will be filmed by Fox in its en-
tirety, with strict adherence to every detail.
Cameramen are to film the exact locations.
Halliburton is here writing an original
story for John Boles at Universal.
Littlefield in “Great Day”
Lucien Littlefield has signed for an im-
portant role in Harry Pollard’s “Great Day”
at M G M. He returns to First National on
its completion.
Young Grainger on O’Brien Film
Edmund Grainger, former assistant direc-
tor of Fox, has been appointed associate
producer on the Great Outdoor Romances
films. His first assignment is with Harold
Lipsitz on “Fair Warning.” It is another
of the George O’Brien outdoor pictures.
Butler Directing
David Butler is directing “Just Imagine”
from an original story by DeSylva, Brown
and Henderson. Maureen O’Sullivan, John
Garrick, El Brendel, Marjorie White and
Frank Albertson are in the cast.
Hoot Gibson to Marry
Sally Eilers This Week
(Special to the Herald-World)
HOLLYWOOD, June 24.— Hoot Gibson is
to marry Sally Eilers next Friday at his ranch
north of Los Angeles. He filed his intention
last week, under his true name of Edmund R.
Gibson. This is his third marriage. He is
36 years old.
Studios Going Rotary
(Special to the Herald-World)
HOLLYWOOD, June 24. — Executives of
several of the large studios are going in for
a high class of employees etiquette. Their
switchboard operators have been ordered, in
responding to incoming calls, to warble :
“Good morning, this is Paramount-Publix” ;
“Good afternoon, this is Warner Brothers
Studio,” etc.
32
EXHIBITORS HERALD-WORLD
June 28, 1930
- The Sound £>o*-
Hollywood.
Mr. Ernie Rovelstad,
Ouigley Publishing Company,
407 South Dearborn St.,
Chicago, 111.
Dear Ernie :
Well, he’s done it, Ernie, just like I told you. Sam told President Silvers that
race horse pictures wasn’t his forty and he must direct a war epic. Bango, there
goes three weeks’ shooting. Sam changed the title of “Hot for Fanny” to “All
Quiet at journey’s End,” and is drilling 500 extras to do the goose step. It’s going
to be a German war picture, Sam thinks.
I think Sam is overdoing his bluff business. I don’t mind him changing his name
from Sam Dimitri Gooble and wearing green glasses and practicing being tempera-
mental in front of the mirror at home by spitting at directors because all that don’t
hardly cost no money. But when he starts to send himself telegrams with my
money, that’s what I don’t like.
Yesterday he sent me down to the Western Union office on Hollywood Boulevard
and made me send him two wires every half hour all day long. This cost me over
$22.50. He wrote out the messages I should send him. They’re very crazy, Ernie,
and I don’t want to repeat them here, but they’re all about a make-believe “Soviet
Picture Senate” announcing to Sam Gooble that he has been awarded the annual
Russian ruby for the best picture put out in the last ten years. Now I ask you.
what’s the use of such lying? Sam lets the telegrams laying around the office and
lots of people pick them up and read them.
Sam has another, crazy trick with telegrams that I don’t like. For instance, Sam
will be walking zip and down the hall outside his office. His hands is behind his
back, he wears one of those berry hats and green glasses. All the time he talks to
himself. W ell, a messenger boy will come up and say to him, “Are you Mr. Sam
Gooble?’’ Then Sam will say, very angry, “Certainamenty, I am the Google.’’ See
Ernie, all of a sudden lie’s a Frenchman. Then the messenger boy zvill say “Please
sign for these two telegrams.”
Then Sam begins to holler. “Sign, sign, all I do ees sign telegrams. Bah for
telegrams!” And then he tears them right up in little pieces without even looking
at them, although he knows what’s in them because he wrote them in the beginning.
Right away President Silver comes out and says, “Oh, Sam, my friend, do not
excite yourself, I beg of you, tsk, tsk ; get out of here you messenger you. What
do you think of such acting?
To tell you the truth, Ernie, I don’t care what he does so long as we get our
salary. The only thing is I’m afraid that President will begin to think, “After all.
this Gooble genius has been with Acme for a whole month now and hasn’t done a
stitch of work. Maybe he’s not so hot, after all.” Oh, boy, then where will we be?
I told this to Sam yesterday, but you know him — he doesn’t worry a second.
He gave me a long speech about how the more temperamental and crazy he got
the better Silver would like it and how the whole business is really bluff and if you
got nerve you can get anywhere. I don’t believe in that myself, Ernie, but when I
see how all the people here work so hard and can’t get no promotions, and Sam
comes in with a bunch of lies and absolutely no experience and can make out so
well, why, I say to myself, he’s not so crazy after all.
Respectably,
NORMAN KRASNA.
Columbia Has Display at
Atlantic City Steel Pier
(Special to the Herald-World)
ATLANTIC CITY, June 24. — Columbia
Pictures has arranged a film display at the
steel pier at Atlantic City on the Steel Pier
which will be on view all summer. It is
entitled, “What Makes the Movies Talk.” In
addition to this, the Atlantic City group con-
tains J. Leslie Thrasher’s original painting in
oil for Liberty Magazine’s front cover serial,
“For the Love o’ Lil.”
Film of “Whoopee” Done,
Ziegfeld Returning to N.Y.
(Special to the Herald-World)
NEW YORK, June 24.— With the filming of
“Whoopee” completed, and the picture in the
hands of the cutter, Florenz Ziegfeld is all
ready to return to New York, to look after his
stage play plans. Eddie Cantor, star of the
Samuel Goldwyn-Florenz Ziegfeld musical
picture, celebrated his wedding anniversary on
one of the last days of filming, and gave a
party at George Olsen’s night club. Everyone
was invited, from call bov and property man
to Goldwyn and Ziegfeld.
Released Schedule Is
Issued by Radio for
Major 1930-31 Films
(Special to the Herald-World)
NEW YORK, June 24.— The release
schedule of 1930-31 product has been com-
pleted by Radio Pictures for 34 major pro-
ductions. Leading off with the musical pro-
duction, “Dixiana,” completed a few weeks
ago, as one of the August pictures, the
schedule is as follows:
AUGUST— “Dixiana,” “She’s My Weak-
ness” and two others (Victory No. 2 and
a Richard Dix production).
SEPTEMBER— “Half Shot at Sunrise,”
“The Record Run,” “Escape” and one
other (Victory No. 3).
OCTOBER — Amos ’n’ Andv production,
“The Silver Horde,” a Betty Compson ve-
hicle and one other (Victory No. 4).
NOVEMBER— “Cimarron,” “The Old
Accordion” and one other (Victory No. 5).
DECEMBER — “Leather necking,” “Pres-
ent Arms,” “Babes in Toyland” and one
other (Special No. 3).
JANUARY— “ The Perfect Alibi” and
three others (Herbert Brenon, Betty Comp-
son and TGchard Dix productions).
FEBRUARY — -“The Iron Trail” and two
others (Victory productions).
MARCH — Three pictures (Wheeler &
Woolsey picture, one Special and one Vic-
tory production).
APRIL — “Heart of the Rockies” and
three others (one Herbert Brenon, one Basil
Dean and one Victory production).
MAY — Two pictures (one Wheeler &
Woolsey and one Richard Dix production).
Arc Lamp in Sound Film
Production Is Predicted
Following Studio Tests
( Sbf>r:al to the Herald-World)
LOS ANGELES, June 24. — An arc lamp
that is silent enough to have no noticeable
effect on the microphones, is said to be the
result of experimentation by Creco, Inc., of
this city. Tests under actual sound picture
production conditions are declared to have in-
dicated that the lamp, called the Creco Mute,
can be placed as close as two feet to the
microphone without a resultant recording of
extraneous noise.
The company announces that production
of the arc lamp is scheduled to begin imme-
diately. Two sizes are to be made, 18-inch
and 24-inch.
Mai St. Clair to Direct
‘Boudoir Diplomat f for ‘Uy
(Special to the Herald-World)
NEW YORK, June 24.— Mai St. Clair has
been chosen by Carl Laemmle, Jr., to direct
one of the specials on Universal’s 1930-31
schedule, entitled “Boudoir Diplomat,” a play
by Rudolph Lothar and Fritz Gottwald. No-
one has been chosen for the role of the
diplomat as yet, although Adolph Menjou was
under consideration at one time.
Warner Takes Over Four
Houses in Santa Barbara
( Special to the Herald-World)
HOLLYWOOD, June 24. — Warner Brothers
have taken over the Granada, Mission, Cali-
fornia and Rose theatres in Santa Barbara.
The deal involved close to $1,000,000 and in-
cludes the eight storv Granada building.
Warners will spend $100,000 in improvements.
The Fox company also has plans for a theatre
and shops in that city.
June 28, 1930
EXHIBITORS HERALD-WORLD
33
Paramount and Vitaphone Add
To Writing Staffs in the East
Both Studios Concentrate Activities in Short Feature Field on Star-
ring Box-Office Personalities — Herman Mankiewicz, Sid Silvers
and Paul Gangelin Now with Paramount Plant Group
(Special to the Herald-World)
NEW YORK, June 24. — The Paramount and Vitaphone eastern studios seem
to be concentrating their short activities in starring their well-known box-
office personalities. And the material is being provided mainly by writers of
the Broadway school. Both companies have increased their writing staff to
keep up with the large production schedule.
Herman Mankiewicz, Sid Silvers and Paul Gangelin have arrived at the
Paramount studios to join the group which already includes Donald Ogden
Stewart, Austin Parker, Bertram Harrison, Preston Sturges and Gertrude
Purcell, all successful Broadway playwrights. Arthur Kober, who writes for
the local press and magazines when he isn’t up to some publicity stunt, has
definitely decided to lend the boys a helping hand.
NEW CONTRACTS
(Special to the Herald-World)
HOLLYWOOD, June 24.
Mai St. Clair. LIniversal. “Boudoir Diplo-
mat.”
A
Duke Ellington Band. R K O. “Check and
Double Check.”
A
Oscar Radin. M G M. Orchestra conductor.
A
Theodore Lodi. M G M. “Jenny Lind.”
A
Leon Errol. Sam Goldwyn. “Lilli.”
Adolphe Menjou. M G M. Unassigned.
A
Kenneth MacKenna. Paramount. “The
General.”
A
Valma Valentine. R K O. Long term.
Lita Chevret. R K O.
A
A1 Cohn, John Willard. Universal. Writ-
ers. “Cat and Canary.”
* A
Finis Fox. Universal. Adaptation, con-
tinuity, dialog. “Resurrection.”
A
Margaret Adams. LIniversal. Long term.
A
Hobart Bosworth. Fox. “Just Imagine.”
A
Lucien Littlefield. M G M. “Great Day.”
A
Richard Halliburton. Universal. Writer.
One film.
A
Harry Holman. Pathe. “The -Payoff.”
Conchita Montenegro. M G M. Unassigned.
A
Carl Gerrard. R K O. “Leathernecking.”
Eddie Cantor to Write
Stock Market T ale for
Production by Universal
( Special to the Herald-World)
NEW YORK, June 24. — LIniversal has
signed Eddie Cantor to write a comedy of;
the stock market under the title, “Selling at
the Top.” It is proposed to produce it on an
elaborate scale.
Cantor, one of the most successful of
musical show stars, is under contract to de-
liver the story within 30 days. Production
will start as soon thereafter as possible, it is
stated.
Cantor is the author of the book, “Caught
Short.”
Extra Shows Given for
“All Quiet” in Cincinnati
(Special to the Herald-World)
CINCINNATI, June 24.- — “All Quiet on the
Western Front,” at the Shubert theatre, is
breaking Cincinnati records for a roadshown
picture at $2. Not only has the picture done
a turnaway business, but an extra showing was
necessary late Sunday afternoon, at the begin-
ning of the second week, to take care of the
crowds. The picture is being shown for an
indefinite run.
“Swing High” Opens at
Cohan Theatre June 26
(Special to the Herald-World)
NEW YORK, June 24. — Pathe’s first feature
production on the 1930-31 schedule, “Swing
High,” opens for a Broadway run at the George
M. Cohan theatre on Thursday, June 26.
“Laughter,” the feature starring Nancy
Carroll, has stepped out of the rehearsal class
and is in actual production. “Groucho” Marx
will soon be on his feet again and they’ll be
able to put the finishing touches on “Animal
Crackers.”
The short program includes another sketch
with Willie and Eugene Howard and a group
of personality one-reelers, featuring Ginger
Rogers, Victor Moore, Marion Harris and
many others.
The Vitaphone studios are turning out
Varieties of all kinds and in several lan-
guages. But no short of any kind or in any
language can be more interesting or enter-
taining than Ripley’s “Believe It or Not"
series, the fourth of which is now in the
making. Arthur Hurley is doing the direct-
ing this time.
“Personnelle,” “A Cartas Vistas” and
“Streng Vertraulich” are French, Spanish and
German versions of a Vitaphone comedy. But
by any other name, it still remains “Letters.”
in which Pauline Garon appeared in English.
Arthur Hurley directed “Lost and Found,”
a Vitaphone comedy featuring William Dem-
urest, wellknown stage star. Wallace Sullivan
and Stanley Rauh wrote this short around
the classified ad department of a newspaper.
Louisiana , Old and New ,
To Be Subject of Picture
( Special to the Herald-World)
NEW ORLEANS, June 24. — Movement of
the Louisiana Co-operative Educational Asso-
ciation, Inc., to produce a film depicting
Louisiana, old and new, and the opportunities
It’s Fairbanks Solution
Of Spring Water Problem
(Special to the Herald-World)
HOLLYWOOD, June 24.— Doug-
las Fairbanks outdoes all the big
shots of Hollywood in providing for
strict privacy in his bungalow on the
United Artists lot. Like practically
every one in Hollywood, he drinks
bottled spring water, and evidently
the purveyor of his favorite brand
doesn’t reach U. A. at an hour con-
venient to Doug.
At any rate, perched on the side
of the wall of his bungalow, and
within reach of a flight of stairs lead-
ing to the Goldwyn offices above, is a
stand holding a bottle of water, with
an elaborate system of refrigerated
piping leading into the private quar-
ters of the star.
the state offers the world, is receiving the
financial backing of civic organizations, wom-
en’s clubs, city and parish governing bodies
and interested individuals, Mrs. T. W. White,
secretary-treasurer, has announced. The film
will stress the opportunities of the state, and
will cover the historical phase of early settle-
ments, quaint customs, and other phases of
Louisiana life.
Hollywood Branch of
International Copyright
Bureau Is Organized
(Special to the Herald-World)
HOLLYWOOD, June 24— A Hollywood
branch of International Copyright Bureau has
sprung up here in the past few days and is
operating in what the boulevardiers term a
mysterious manner. A Herald-World man
who has been on the scent of a story describ-
ing the venture ever since its inception, finally
obtained a hearing with Irving Bibo today.
Bibo, who appears to be a big shot in the
Bureau office, told the Herald-World’s music
and dancing specialist that the boss of the
Herald-World would have to come over to
get the story.
“You don’t know enough about music,” said
Bibo to this young Hoffman of the literati.
“I should have brought my guitar,” said the
reporter. “The boss doesn’t know anything
about music at all.”
Then Bibo cautioned young Hoffman that
the Herald-World “will get itself into a libel
suit if it prints anything about us bucking the
Society of Authors and Composers.”
Exactly what the Bibo-Henry Cohen project
is and in what way its revenue will be forth-
coming was never learned. It was found,
however, that they employ a pianist to write
music for someone apparently in the picture
business.
Ellington’ s Colored Band
Signed by Radio Pictures
(Special to the Herald-World)
NEW YORK, June 24. — Duke Ellington’s
famous colored band, which made a reputa-
tion for itself in Ziegfeld’s “Show Girl,”
has been signed by Radio Pictures to take
part in the Amos ’n’ Andy picture which
Radio is to produce.
Buck Jones Series Books
Circuit of 17 Theatres
(Special to the Herald-World)
NEW YORK, June 24. — The most recent
chain of theatres to book Columbia’s Buck
Jones series of westerns in the Rupert Richard
circuit, consisting of 17 houses located in
Mississippi, Louisiana, Florida and Alabama.
34
EXHIBITORS HERALD-WORLD
June 28, 1930
T om Thumb Qolf Made Theatre Ally
As West Coast Leases Courses
Mushroom Growth of Miniature Links Places Thousands in Los Angeles
County Alone, So Exhibitors Do Something About It
(Special to the Herald-World.)
HOLLYWOOD, June 24.- — Theatre owners of Southern California finding
that the myriad “Tom Thumb” golf courses are cutting in upon theatre
attendance, are taking this new wild bull of the box office by the horns
and making out of him a staid and docile yoked ox to plow up new fields for
patronage.
WEST COAST THEATRES, for example, the theatres and presenting to patrons the
is going out and leasing the courses near courtesy of the golf course. It is still too
" . . . a continuously curved line,
all points of which are equidistant
from a certain point within called the
center . . Thus we used to chant at
our geometry teachers. In industry,
however, the circle becomes complex.
The infinitesimal accuracy demanded
of cinemachinery for the production of
good motion pictures depends greatly
upon precise placement and centering
of all circular parts. In this Bell &
Howell cinemachinery excels.
Standard Cameras, Perforators,
Printers, and Splicers require micro-
scopic measurements in manufacture,
and microscopic tests in final inspec-
tions. Here is illustrated a Bell &
Howell engineer checking the lens
carrier plate of a Bell & Howell Stand-
ard Camera by means of an Optical
Dividing Head. Typical of Bell &
Howell precision instruments, the di-
viding head measures circles and their
parts to within 20 seconds of an arc.
From "location” to projection
booth, the results of Bell & Howell
accuracy are concrete values. Precise,
clean-cut, dependable operation of all
Bell & Howell cinemachinery contrib-
utes a great share of the technical well-
being of the industry today.
The Bell & Howell Engineering Research
Laboratories stand ready to aid you in any
phase of motion picture technique. Consultation
on sound movies is especially invited.
early to see the results, but executives are
confident that they have solved this angle of a
decrease in receipts.
While the heads of West Coast The-
atres ascribe the decreased business partly
to the usual summer depression in the
theatre, they see signs of other condi-
tions, even beyond the present business
status generally. The first of these, they
say, is indicated by tiring of audiences of
musical and the formula talkers which have
constituted the bulk of the last two years’
production. Most studios in Hollywood
are at present endeavoring to get away
from this formula by going in for more
action and less dialog, with outdoor locale
becoming more and more the vogue.
Thousand Courses in County
Most felt of all conditions at present con-
fronting the theatre owners, however, they
say, is the competition created by the min-
iature golf courses imported from the East
during the past winter, which have in-
creased in a manner comparable to a
plague of locusts. Conservative investi-
gators estimate that there are now well in
excess of 1,000 of these courses in Los
Angeles county alone.
Clocking of their patrons in various
sections indicates that their gross
revenue is running in excess of $200,-
000 dollars weekly in this county. As
the most of their play is at night,
West Coast’s managers reasonably
assume that a large proportion of
this is taken directly from theatre
revenue.
As a result of their investigations, West
Coast is stepping out and leasing as many
of the courses as feasible in the neighbor-
hoods of their theatres.
A Service to Their Patrons
Their plan is to allow a round on the
nearest course to each patron. That their
plan is practical goes without saying, as
the initial cost of the golf layouts is the
only one of consequence, lights leases and
attendants being inconsequential.
Their plan in active operation would con-
stitute almost unbeatable competition for
the independent golf course operator, offer-
ing, as it practically does, both a picture
and a round of golf, for the price of one.
It will almost surely divert a great per-
centage of the money now slipping away
from West Coast back into their coffers,
they believe, and enable them to regain
control of the situation until the present
craze dies out.
Life in New Orleans to
Be Shown in Six Pictures
(Special to the Herald-World)
NEW ORLEANS, June 24. — New Or-
leans’ life, both of the present and of earlier
times, will be portrayed in six feature mo-
tion pictures to be produced this year,
bringing millions of theatre goers through-
out the world into intimate touch with the
city, it was disclosed by officials of the
Association of Commerce. In addition to
“Great Day,” which brought Johnny Mack
Brown here the past week, for scenes about
Jackson Square and on the river, films will
be made here in part entitled “The New
Moon,” “Dixiana,” “Naughty Marietta,”
which is a revival of Victor Herbert’s fa-
mous light opera, and “Dixie.”
There will also be a picture based on the
life of Jenny Lind. “The New Moon” will
present Lawrence Tibbett, formerly of the
Metropolitan Opera Company, in a play
dealing with the exploits of the La Fittes.
Everett Marshall and Bebe Daniels have the
principle roles in “Dixiana,” while the cast
for “Naughty Marietta,” its scenes laid in
New Orleans about 1850, has not been
selected.
Mae Murray Suit Against T. F.
HOLLYWOOD. — Mae Murray has won the first
round in her suit against Tiffany on a charge of
breach of contract. Hearing has been postponed for
several months.
BELL & HOWELL
o
Bell & Howell Company, Dept. R, 1851 Larchmont Ave., Chicago, Illinois
New York, 11 West 42nd Street. Hollywood, 6324 Santa Monica Blvd.
London (B. & H. Co., Ltd.) 320 Regent Street. Established 1907
June 28, 1930
EXHIBITORS HERALD-WORLD
35
J. C. Jenkins — His Colyum
MARYSVILLE, 0.
DEAR HERALD-WORLD:
We have just come from a theatre that was showing “The Golden
Calf” and we saw more calves than could have been found in the
Union Stock Yards on a busy day. In fact, about all we did see
was calves, with Jack Mulhall and El Brendel taking their measure-
ments. As between this kind of entertainment and a dog fight, we
would say, “Bring on Your Dogs!” We gave 40 cents to see the
show and stayed seven minutes. How. long the other eight stayed we
didn’t wait to see. We got enough in seven minutes. They feed ’em
this kind of stuff and then wonder why they don’t do business!
* * * *
It is amusing to hear some people express their ideas on the
geography of this country. We were in a cafe in Lisbon recently and
overheard the waitress talking to a man at the next table and he
told her he used to live in Lisbon but he moved out West and had
just come back on a visit. She asked him what part of the West
he lived and he said he lived at Wooster. Then she told him she
had a girl friend who married a man by the name of Orville Smith
and that they had moved to Wooster and she wanted to know if he
knew him, and he replied, “Orville Smith? sure I know him. He
lives just across the street from me.” And she replied, “Well, now,
wouldn’t that heat you? This world isn’t so big after all, is it?”
Wooster is 60 miles west of Lisbon.
We were talking with a man in the lobby of the hotel the other
evening and he told about making a trip out West a few years ago
and how impressed he was with the country. We asked him what
part of the West he had visited and he said, “Kokomo, Indiana.”
And we said, “Oh, yeah?”
If we had told that man that if he had gone just 835 miles farther
West from Kokomo he would have been right on the line where the
West begins, he would have thought we were crazy. The facts are that
the line dividing the East from the West, geographically, runs right
down the main street of Neligh, Neb., with Ben Broderson’s meat
market on one side and Walt Bradley’s Moon theatre on the other,
and our home is just four blocks East of Main street and that makes
us an Easterner, although some people think we live out West. If
they would lay Cherry county, Neb., down over the state of Rhode
Island it would take a civil engineer and a gang of Wops with shovels
six weeks to find where the state line was. “Out west to Kokomo,
Indiana!” And yet, if you would ask our good friend, Fred Meyer
of the Alhambra theatre in Milwaukee, he would tell you that “Ohio
is the Mother of Presidents.” Fred was always pretty strong on that
“Mother of Presidents” stuff when he lived in Hamilton O., but now
he is strong for “The Beer That Made Milwaukee Famous” and other
things, which goes to prove what we have always contended, and
that is that there are some who favor the Eighteenth Amendment and
others who don’t — for instance. Morrow and Wickersham.
But speaking of those who don’t! When they go outside of their
own gang and go to shooting respectable people, the Chicago Tribune
and other Chicago papers sit up and take notice of it, and if Chicago
isn’t involved in a civil war inside of the next 60 days, then we are
not able to read the signs of the times. (George, you can cut this if
you want to.) And this leads up to the financial conditions here
in Ohio.
* * *
A man said to us the other day, “Say, how is it that you dare say
some of the things you do in your colyum?” And we replied, “Listen,
brother, you remember that story of George Washington and his
hatchet, don’t you? Well, the only time we aim to tell the truth is
when we are pretty sure they are liable to prove up on us. Some-
times we make predictions that don’t prove out, but that’s simply an
error in judgment. We predicted once that we were going to take
Lib Halleck home from spelling school but, by gosh, she went home
with Willard Snyder, and he had a wooden leg. We predicted once
that there would be 5,000 theatres closed by 1930. One hundred have
closed here in Ohio within the past three months and we now predict
that 100 more will be closed by August 1, unless something unfor-
seen happens. Empty seats don’t buy bacon nor satisfy New York.
Both dealers want cash. Are we right or wrong, brother?” And
he replied, “You always did remind me of George Washington.”
Wouldn’t George be tickled if he heard that?
* * *
Teacher: Willie, when is a film critic not a film critic?
Willie: When he says that a picture that pleases Broadway will
please Main Street and make the exhibitors money.
Teacher: Willie, why is a film critic?
Willie: God only knows, I don’t.
Teacher: Willie, you may go to the head of the class.
When they can’t find anything to base a picture on other than the
measurement of women’s legs, it would seem about time that the
Hays Organization started applying its “Code of Ethics.”
* * *
The most hopeful signs we can see on the horizon is that Chicago
has finally woke up. The stench of her rotten condition has been
in the nostrils of every decent, law-abiding citizen in the land for
years, and the deplorable part of it is that it required the cold-
blooded murder of Alfred Lingle to awaken the city to a realization
of her rotten condition.
The press of Chicago has wielded the whitewash brush altogether
too long and it is high time that it laid aside the brush and took
up the vacuum cleaner. Resolutions and flaming editorials will not
suffice the demands of justice, and it is to be hoped that the cleaning
process will not cease until the stranglehold of gangland on the
throat of organized government has been broken. While they are
about it, it might be well to use a little formaldehye in the City Hall
and the police department and also inquire into some of the activities
of about five thousand shyster lawyers and a few spineless courts.
Honesty and decency demand that Chicago clean house, and if she is
unable to arise to the occasion, she should invoke the aid of the
federal government.
* * ❖
The press reports a whiz bang of a speech made by Senator Jim
Watson of Indiana, on the tariff bill in the Senate recently. Jim has
always been strong on tariff. That’s why Indiana goes democratic
occasionally and that’s what makes it tough on the rest of us. If
they will build the tariff wall a little higher the foreign countries
will have to bring their goods in by airplane and we will have to
build subways to get ours out. There is nothing so helpful as a
senator working for the interests of the “dear people.”
We can hear a rumbling sound over in Indiana and are unable to
tell whether it is an approaching thunderstorm or a few of Jim’s
Democratic friends discussing his tariff speech. What Jim should
have done was to move that the Senate appoint another “investigating
committee” to inquire into why John D. Rockefeller, Jr., gave
$250,000 to the affiliated churches. The public is entitled to know
what John does with his dough. That’s what we elect Senators for.
Just to remove that doubt in your minds as to whether we’ve got
sense enough to quit or not, we are going to do it right now.
J. C. JENKINS,
THE HERALD-WORLD man.
P. S.— The HERALD- WORLD COVERS the field LIKE an April
shower.
36
EXHIBITORS HERALD-WORLD
June 28, 1930
w
THE SHORT FEATURE
Color Your Own Short Films ,
Says Coppock ; Here ’s His Idea
“Color your own short subjects” is the motto at the Royal theatre in Kansas
City, where E. S. C. Coppock, the manager, has conceived an ingenious method
of introducing color into the usual black-and-white program. Coppock believes
that one of the newest and best methods of bringing variety and balance into the
program is by introducing somewhere a note of color, especially in the cases
where the long feature is entirely in black and white.
To give relief, Coppock colors the short
subjects, novelties, or announcements by the
simple device of passing the light from the
projector through a colored gellatin sheet.
Thus in some of the novelty short subjects,
such as the Easter and Mothers’ Day novel-
ties, the introduction of a certain shade of
blue, or of a warm deep red, added much to
the effect.
Another method of gaining the effect is by
throwing a colored light from a second pro-
jector upon the screen while the picture is
being shown. The features of the actors are
not colored, but the background takes up the
tints in a rather pleasing manner.
A proof of the success of the scheme can
be drawn from the fact that one small town
exhibitor recently returned a short subject to
the exchange from which he had purchased
it, saying that it was unsatisfactory, since he
had seen it at the Royal in color, while the
copy he had received was only in black and
white.
Harry Delmar Directs
Tivo-Reel Campus Comedy
Under New Assignment
First assignment of Harry Delmar, revue
specialist, under a new contract to direct a
series of comedies for Pathe, has as his first
assignment the direc-
tion of a two-reel
comedy for the Cam-
pus series. “All for
Alabel” is the picture
and it was written by
Bob Carney, the com-
edian, who was fea-
tured in several of
Pathe’s eastern-made
comedies. Carney
now is writing and
acting on the West
Coast.
Delmar produced a
series of successful
„ _ , Pathe Melody come-
llarrv Delmar i- i , ' • i i
dies last year, includ-
ing “A Night in a Dormitory,” with Ginger
Rogers and Si Wills, and “After the Show,”
with Jack Pepper and Ruth Hamilton.
Shooting Rose Festival
Not Like Working Under
Shell Fire in Manchuria
(Special to the Herald-World)
PORTLAND, ORE., June 24. — Eric
Mayell, well-known international Fox cam-
eraman, recently had an opportunity to con-
trast shooting Rose scenes of the annual
Portland Rose festival and scenes of Soviet
artillerists on the Manchurian front, as
guest of the Chinese high command.
“I traveled 1,000 miles along the entire
Manchurian trouble front,” he said, “going
from the extreme west to the extreme east
of the line, during which time we were
shelled frequently. My camera looked very
strange to the keen-eyed artillerists.”
Educational Signs 27
Actors , Writers and
Directors for 1930-31
Nine comedy writers, three comedy direc-
tors and 15 players to have a part in the pro-
duction of one or more pictures have been
signed by Educational for its 1930-31 lineup.
Production is getting started at the Educa-
tional, Mack Sennett and Metropolitan studios,
where all Educational’s two-reel comedies and
the series of Mack Sennett Brevities, the new
series to be made by Mack Sennett, will be
made.
In the list of new writers are Earle Rod-
ney, Vernon Smith, Walter Weems, Jack
Jevne, Harry McCoy, James Starr, Walter
DeLeon, John Lockert and George Coogan.
The directorial department has Mack Sen-
nett as director-in-chief at the Sennett stu-
dios, William Watson, chief at the Metropol-
itan studios, and Stephen Roberts has been
re-signed by Educational, after directing for
the company for several years.
Among the players who have signed are
Lloyd Hamilton, Andy Clyde, Marjorie Beebe
and Patsy O’Leary, who have been signed to
long-term contracts. Other contracts are
Neal Burns, Nick Stuart, Betty Boyd, Ben
Bard, John Darrow, Marjorie Kane, Virginia
Sale, Greta Grandstedt, Monty Collins, T.
Roy Barnes and Florence Roberts.
Predicts Television
Perfected in 5 Years
(Special to the Herald-World )
NEW ORLEANS , June 24.— E. M.
Herr of Pittsburgh, vice-president of
the Board of Directors of the West-
inghouse Electric Company while in
the city this week said in discussing
television that within five years, and
possibly less time, television will be
perfected and developed for the
home as well as for theatres.
Newspictures
KINOGRAMS NO. 561*1 — Lisa Lindstrom and Elea-
nor Holm lead rivals in girl stars’ race for cham-
pionships— Visit of the Mikado thrills fisherfolk of
Japan — Dr. Julio Prestes, president-elect of Brazil,
visits tomb of Unknown Soldier at Arlington —
Segrave death boat takes to the water — Sea ablaze
after ship brings death to scores — Model is com-
pleted of railroad car driven by aero motors —
Unknown benefactor sets ’em up for everybody at
Speyer, Germany — King and Queen and 500,000
more watch English Derby.
UNIVERSAL NEWSPAPER NEWSREEL NO. 48—
Schmeling wins on foul by Sharkey — King George
scorns illness to review big birthday parade — Enter-
prise beats rival cup defenders in first race trials
— Giant tanks flatten whole building in sham battle
- — Bobby Jones is victor in British Amateur golf
meet — Dr. Prestes, Brazil’s new ruler, is greeted by
Hoover — Girl athletes stage huge mass drill at
Magyar festival — Firemen compete in exciting con-
tests at annual meeting at Long Beach, N. Y. — -
Secretary of War gives 241 cadets their diplomas.
UNIVERSAL NEWSPAPER NEWSREEL NO. 49-
Ocean is afire after sinking of tanker by steamer
— School children are drafted to replant rice burned
by earthquake in Japan — Wagon train attack is en-
acted by Army to honor Oregon Trail— Colorful
races add bizarre to meeting of Adventists — Boy
Scouts receive flags from D. A. R. in patriotic as-
sembly— Blenheim, 18 to 1 shot, wins English
Derby.
PARAMOUNT NEWS NO. 93 — Cup defenders race
— Test giant “sky submarine’’ at Brough, England
— Dizzy days come back in Paris with arrival of
tourists — Thousands of seagulls seek haven on
rugged islands of Japan to escape typhoons — Four-
teen thousand militiamen march for Governor Roose-
velt of New York — Air-minded fire brigade fights
skyscraper blazes — Goldie WeSella, steeplejack,
takes 4-year-old daughter along — Britain sees war
forces.
HEARST METROTONE NEWS NO. 275— Sea is
aflame after ship collision — The great Epsom Derby,
with millions of pounds sterling changing hands,
is won by Blenheim, 18 to 1 shot — Meet the zoo’s
homeliest bird, the toucan from Guiana, with a
beak like nobody’s business — Cal Coolidge, ’95, talks
to his old pals at Amherst College — East comes
West to entertain at party for Chinese children
in Glen Island Casino.
HEARST METROTONE NEWS NO. 276— Summer
brings girl swimming stars into action — Rifle cham-
pions are honored at Washington by Acting Secre-
tary of War Davison — Metrotone films big timber
drive in Wyoming — Meet Canada’s friendly premier,
W. L. Mackenzie King — Japanese flier will circle
globe and receives ovation at Los Angeles.
Mickey Mouse Series
To Show in Comerford
Chain of 39 Theatres
The entire Walt Disney “Mickey Mouse”
cartoon series, released by Columbia Pictures
is to be shown in each of the thirty-nine
theatres in the Comerford chain which
blankets the state of Pennsylvania.
Among the theatres in the circuit are the
Capitol, Williamsport; Stanley, Selinsgrove, in
Wilkes-Barre: Capitol and Irving, the Hazel,
Sterling and Kingston in Scranton; Bell, Gar-
den, Globe, Rialto, Roosevelt, Westside, and
Strand, Capitol, Rivera ; Ideal, Montrose ;
Granada, Olyphant; Capitol, Bloomsburg;
Strand, Carlisle; Victoria, Danville; Pastime,
Duryea; Newport, Glen Lyon; Capitol, Mauch
Chunk ; Lyric, Honesdale ; Capitol, Pottsville ;
Strand, Shenandoah; Strand, Sunbury; Amer-
ican, Pittston ; Marinois, Luzerne ; Capitol and
Feeley, Hazelton; Victor, Jersey Shore; Ey-
non, Eynon ; Grand, Edwardsville ; Parsons,
Parsons ; Palace, Avoca ; Shawnee, Plymouth ;
Sayre, Sayre ; Holland, Old Forge ; Lincoln
Plains and Strand in Swoyersville.
June 28, 1930
EXHIBITORS HERALD-WORLD
37
w
SOUND PiCTURES
F. H. RICHARDSON on PROJECTION
AUTOMATIC VOLUME CONTROL
WE all will agree that if it were pos-
sible to obtain a satisfactory auto-
matic volume control, it would be an
innovation theatre people would hail with
a whole wheelbarrow full of glee. Also, the
producers would collectively fall upon the
inventor’s shoulders and maybe weep so
many tears of pure joy that he, the inven-
tor, would be drowned. For after all, it is
tough to see the producer, whose bowl is
not always quite filled with milk and honey,
work like a galley slave and treat good
money like it was chaff, in an endeavor to
produce absolute perfection in sound, all the
while well knowing that in something more
than a few of our theatres it will all be
more or less nullified and ruined bv care-
less or unintelligent handling of the sound
volume.
But now I find we have engineers work-
ing hard upon a new system which is ex-
pected to handle the volume automatically.
Many experiments have been made and
many dollars expended in the effort up to
this time. The scheme is to vary the
width of the sound track from 20 to 80 mils,
with an average width of 40 mils. This
plan permits a volume range of plus or
minus six decibels, or a total range of 12
decibels.
Decibels is, in this instance, a term used
to express degrees of loudness.
I don’t know very much about this new
plan myself. What I know I got through
correspondence with one of the develop-
ment engineers. The plan, it seems, applies
only to the variable density type of sound
track, which, as you know, is the kind used
by Movietone.
I am shooting this along to you in a
rather incomplete form, just to let you know
that our friends, the engineers, whose wrists
we would very often like to slap pretty
hard, are working on all the many and
various problems incident to sound, and — -
incidentally- — are moving ahead steadily all
the time.
It is easy to understand that any varia-
tion of the width of the variable density
sound track would vary the volume, but I
am myself entirely unable to see just how
it could help very much when so many
things enter directly into the matter of
volume requirements in each individual
theatre.
For example, much more volume is
needed when the auditorium is filled with
people than when it is empty, and how
could that be automatically cared for by
any such scheme?
It has always seemed to me, and does
still, that, whereas just about anything and
everything except escape from death and
taxes is possible, this particular thing has
so many crooks and turns in it when it
comes to practical application in many
thousands of theatres, each more or less
different from every other one, that sound
volume must be controlled in each theatre
by an individual who can and will take into
intelligent account all the varying condi-
tions in that theatre, if the best possible
sound results are to be obtained and main-
tained.
AGAIN— KEEP THINGS CLEAN
AGAIN, and in future, I shall tell you to
tolerate no dirt if you are projecting
sound pictures. Not long since I visited a
battery room and saw a thin coating of dust
on the battery tops, mixed with a little —
only a little, be it said — electrolyte on some
of the cells. I asked the projectionist how
often he cleaned the tops, to which came
the prompt reply, “Oh, we do that every
day.”
I pointed to the dust and asked if he
thought I was goofy or blind. He then
crawfished with the statement that he
guessed it was overlooked that day. Pin-
ning him down he finally admitted that they
were really cleane.d thoroughly every time
water was added to the cells, whereupon
I read him a lecture, pointing out the fact
that there was considerable ground noise
coming from his horns, some of which, in
all probability, had its source in those bat-
tery tops.
Gentlemen, most of you, I am sure, do
clean off your battery tops every day.
Those of you who don’t should be taken
right smack out in the woodshed, be given
the old-fashioned corrector of childhood,
the hair brush.
You should be very thoroughly ashamed
of yourselves to have anyone peek in and
see either dirt or electrolyte on your bat-
tery tops. Only the lazy sloppy workman
will tolerate such a condition. It requires
only one or two minutes each morning to
wipe them off clean, or it may be done any
time you wish when the battery is not
working. Better not try it when they are,
or you may get a series of raucous sounds
from the horns which the audience will not
feel called upon to applaud. Cleanliness is
next to good sound!
WINNIPEG ADDED TO TRIP ITINERARY
WHEN planning the coming trip, invita-
tions were accepted from both the
Minneapolis and the St. Paul locals, which
(while it would necessitate a rather long
detour) could not be refused. Nor did we
wish to refuse. In fact, nothing could have
pleased me better than these invitations.
They were promptly accepted.
Then Duluth wrote, offering to pay all
the expense if we would drive up there
from Minneapolis and address them. That,
too, was agreed to, for I certainly do enjoy
addressing live-wire, progressive men. In
considering where we would then be, note
was made that at that point we would be
nearer than at any other point on the trip
to that Northern city, Winnipeg, and it
seemed that, with every expectation of a
refusal, we should at least offer to go there
by train if the Winnipeg men wished us to.
So Local 299 was addressed to that effect.
Promptly came a most courteous reply
from Secretary Spurr, saying that the mat-
ter would be laid before the next meeting.
A bit later came another letter, saying the
proposal had been accepted.
Now, gentlemen, two round trip fares
from Minneapolis or from Duluth to Winni-
peg, plus hotel accommodations, is not a
small matter, but Canadian men and locals,
I have found, are not small locals or men,
either. And that is said with perfect hon-
esty, mark you well! In all these years, I
have never made any reasonable proposal
to a Canadian local or to a Canadian gov-
ernment official without receiving a prompt
and courteous response. I have addressed
the locals of Toronto, Ottawa, Hamilton,
Halifax, Montreal, St. John and Vancouver,
some of them several times. I have always
found them attentive, receptive and most
courteous.
I shall most certainly enjoy meeting the
Winnipeg men and seeing their city. It is
very easy to receive something one gets for
nothing, though such things seldom are
very highly valued. But when men pay a
price it does two things: First, it shows
they really want it. Second, one always
gives due consideration to the thing one
buys, even if the price be low. Bought
goods are examined pretty closely. That
is one reason why locals are asked to pay at
least the hotel and garage expenses. To
that extent they have “paid a price” and
therefore will examine the goods the more
closely.
But Winnipeg is paying a rather real
price. However, I venture the assertion
that after we have come and gone those
men will be satisfied. I most sincerely
compliment Local 299 on its enterprise.
38
EXHIBITORS HERALD-WORLD
June 28, 1930
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RCA Photophone’s
Canadian Company
Launches Campaign
RCA Sound Equipments, Ltd., has been
formed by RCA Photophone in the Do-
minion of Canada and is operating in the
provinces west of Ontario and Electrics,
Ltd., as official distributor in the Eastern
provinces. This marks a campaign for the
introduction of Photophone’s small theatre
type of sound reproducing equipment to the
several hundred exhibitors who have not as
yet adopted the modern medium of screen
entertainment. RCA Sound Equipments,
Ltd., will establish headquarters in Winni-
peg, with George H. Wiley, former district
representative in the Buffalo territory, in
charge. A branch office will be opened im-
mediately in Vancouver, B. C., which will
be under the management of G. M. Dick-
man, who has been transferred from the
Seattle territory, and it will be under the
supervision of Mr. Wiley.
Electrics, Ltd., which is a subsidiary of
the Canadian Westinghouse Company, will
operate in Ontario, Quebec, Nova Scotia,
Newfoundland, Prince Edward Island, New
Brunswick and Cape Breton. The general
offices of Electrics, Ltd., are at No. 366
Mayor street, Montreal, and a completely
equipped installation and service depart-
ment is maintained at the same address.
“Canada is exceedingly fertile territory,”
said Sydney E. Abel, general sales manager
of RCA Photophone, Inc., “and we have
every reason to believe that both RCA
Sound Equipments, Limited and Electrics,
Ltd., will be called upon to handle a con-
siderable volume of business.”
Installs Sound Device
For Smaller Houses
George E. Chamberlain, of San Francisco,
is very busy with installations of sound equip-
ment in houses ranging from 200 to 1200 seats,
the equipment being of his own design and
manufactured locally.
In addition to several theatre installations a
roadshow outfit has been fitted up for H. J.
Richards, a pioneer exhibitor of Mokelumne
Hill, and three home installations have been
made in Greater San Francisco.
Amplion Concentrates
On Three Systems for
Group Address Installing
Amplion has concentrated on three systems
in group address installations, says W. L.
Wool, directing engineer. Amplion GA1 sys-
tem is for outdoor crowds of from one to
four thousand persons, and consists of an
Amplion microphone, amplifier, group address
two-stage amplifier, using two 21-type tubes
in push-pull in the last stage, and two to
twelve speakers.
Type AG2 is for outdoor crowds of four to
ten thousands, or indoors from ten to twenty
thousand square feet, and consists of Amplion
microphone, microphone input amplifier, group
address three-stage amplifier, and eight to
thirty loudspeakers.
Type AG3 is the largest system and is for
crowds of five to thirty thousand or for
indoor space of 100,000 to 500,000 square feet.
It consists of Amplion microphone, micro-
phone input amplifier, two group address
three - stage amplifiers and ten to sixty
speakers.
June 28, 1930
EXHIBITORS HERALD-WORLD
39
“Happy Days 99 Card
At Factories Wins
Citywide Approval
Receiving the sanction of the newspapers
and the Milwaukee Association of Commerce,
the Strand in Milwaukee arranged to have
thousands of small cards printed, measuring
6x4 inches with the words, “Happy Days Are
Here," to hook in with Fox’s “Happy Days.”
These cards were distributed at the large fac-
tories at closing time, with the obvious pur-
pose to create goodwill and help spread the
gospel of the return of prosperity.
Placards with the same words were carried
about by men in the vicinity of the employ-
ment offices and in places were mass labor
meetings were being held. Of course some
radical individuals out of work razzed the
placards but the city looked favorably upon
the stunt. . , . . ,
Three thousand half sheets in black and
yellow carrying the words. “Happy Days,
were distributed. , ,
Fox Wisconsin’s advertising staff is headed
by James Keefe with Benny Katz, Howard
Herzog and Sid Stein making up the staff.
Technical Sound
Films Shown for
West Point Class
Five reels of technical sound subjects were
shown before 200 members of the second class
of the United States Military Academy at the
last class lecture in the department of chem-
istry and electricity. The subjects were pro-
duced in the laboratories of General Electric
and reproduced by Photophone portable ap-
paratus, to show the value of talking pictures
in education.
One three-reel subject dealt with a detailed
description of an electric motor, and the sec-
ond, a two-reel subject entitled “Man Made
Miracles,” showed the assembly of a vacuum
tube which was accompanied by a descriptive
synchronized lecture. The demonstration was
given to the class at the suggestion of General
Harboard, chairman of the board of directors
of Radio Corporation of America. Lieut. Col.
Fenton, member of the faculty of the military
academy and professor in chemistry and elec-
tricity, pronounced the demonstration a great
success.
Lyric Latest Legitimate
House Wired in Canada
The Lyric theatre of Hamilton, Ontario,
is the latest of the well-known legitimate
houses in Canada to be wired for talking
picture presentations. The Lyric will no
longer feature stage attractions, but has been
remodelled throughout for film performances.
Other important Canadian theatres to change
over to the audible screen include the Royal
Alexandra at Toronto and His Majesty’s
theatre at Montreal.
Dupont Plant Turns “ Y*
To Photophone Theatre
Converting the Y. M. C. A. auditorium at
the industrial plant of E. I. Dupont de
Nemours & Co. at Carney’s Point, N. J., into
a sound theatre, RCA Photophone is being
installed.
Pacent at the Waldorf
Pacent deluxe equipment has been installed
in the Waldorf theatre at Lynn, Mass.
Better Sound Reproduction
An impressive ceremony took place on the stage of the Avalon theatre at
Ottawa, Canada, owned and operated by P. J. Nolan, president of the Nolan
Theatre Enterprises, Ottawa, on Tuesday night, June 17, when formal presen-
tation was made to the theatre of the Exhibitors Herald-World plaque, in
recognition of perfected screen reproduction, by Lyle Reid, president of the
Ottawa Board of Trade, who was introduced to the audience by W. M. Glad-
ish, editor of the Farm Journal and representative of the Committee on
Awards, who explained the details of the award. The Avalon was packed
to the roof for the occasion despite the prevailing heat spell, and there was
much enthusiasm when the tablet was handed by President Reid to Mr. Nolan.
President Reid congratulated the Avalon owner on the marked effective-
ness of projection at the theatre and upon the high quality of entertainment
regularly presented, and pointed out that the award came from a periodical
which was outstanding in the film trade field.
In turn, P. J. Nolan introduced his son, Ambrose, as one who had ably
assisted him in attaining a high standard of presentation at the Avalon, and
also the two Avalon projectionists, Maurice Legault and Sam Ventura, and
W. H. Hewson, local representative of the Northern Electric Company which
had made the Western Electric installation.
The ceremony was conducted between the two evening performances and
was concluded with the taking of a flashlight photograph of the group on the
stage, after which the plaque was hung in a place of honor in the foyer.
40
EXHIBITORS HERALD-WORLD
June 28, 1930
Sound Personnel and Organization
Carl Dreher*
[Continued from last issue]
RECORDING is under superintendence of a
Recording Supervisor, whose subordi-
nates carry on the actual work of trans-
ferring sound from air to film. The record-
ing supervisor requires essentially the same
qualifications as the director of recording,
within the scope, at least, of operational
problems. He must exercise careful judg-
ment in assigning personnel to the par-
ticular associate producers, directors, and
leading players with whom they will be
able to get along best. The crew assigned
to a given company usually consists of a
Ftrst Recordist* and two Assistant Recordists,
one of whom is on the stage while the
other operates the recording machine
proper. Fig. j shows the usual layout of
the equipment and the positions of the per-
sonnel. The microphones are shown on the
stage, whence the voice currents travel to
the amplifier in a booth or sound truck, then
to the recording machine immediately ad-
jacent. If the machine is objectionably
noisy, the booth may contain a partition
separating the recorder proper from the
amplifier and its associated monitoring
speaker. The first recordist, who is in
charge of the unit, is stationed in the room
with the amplifier, the gain of which he
adjusts himself. He also mixes the output
of the microphones when several are used,
and he has final responsibility for the plac-
ing of the transmitters. The two assistants
are in continuous communication by tele-
phone, with the first recordist on the line
intermittently, or he may prefer to give his
directions to the assistant directly, the latter
then passing them on to the stage man.
Where communication through intermedi-
aries is unsatisfactory, the first recordist
goes on the stage and contacts directly
with the director or Mis assistants.
Sound and Story
Another question on which opinions vary
is the desirability of the sound man under-
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standing something of story values, the
technique- of acting, and other elements of
production somewhat remote from the
transmission units and dynes per square
centimeter which are naturally his first con-
cern. One count in the blanket indictment
brought against sound engineers by many
picture people in the early struggle of ad-
justment, set forth that the sound technician
was willing to sacrifice brilliant photog-
raphy, vigorous action, and every other
constituent of a good motion picture to get
what he conceived to be good sound. Often
enough the complaint was justified, as the
early results show. On the other hand, one
must learn to walk before one can run, and
the utilization of natural distortion in re-
cording, the introduction of “sound per-
spective,” and the following of the action
of a photoplay with moving microphones,
were all devices either originated by engi-
neers or developed through their coopera-
tion.
It is clearly essential that the head of a
sound department should be able to under-
stand the literary and dramatic aspects of
picture making, so he may help to create
the devices necessary to produce the desired
emotional effects in audiences. But should
the “mixer,” or head of a sound crew, pos-
sess this ability? Most of the sound execu-
tives interviewed thought such traits were
a distinct asset, and this view happens to
be the one favored by the present writer.
One of the leading managers argued on the
contrary, that the business of the play and
the merits of the plot were solely the affair
of the director, and preferably the mixer’s
disposition should be such that he will be
interested only in getting intelligible dia-
log and good music and not over-shooting
the amplitude limits of the equipment. He
did not want to run the risk of the sound
man becoming what is known in the art
as a “script-meddler.” The fact that a dis-
senting opinion was expressed shows, even
if time should prove it wrong, that final
conclusions cannot yet be arrived at in the
choosing and training of sound picture per-
sonnel.
Stage Psychology
In addition to a good ear, one quality
the “mixer” (the term is a misnomer in
that he frequently uses only one micro-
phone, and harmful psychologically by its
tacit encouragement of excessive manipula-
tion of the gain controls) must have, and
that is imperturbability. Of all the elements
of character required for the job, coolness
in difficult situations is the sine qua non.
Agitation, except on the part of actors and
a few directors, cannot be tolerated on a
stage, for the simple reason that there are
so many things to be agitated about that
a general demoralization would be the result
if everyone yielded to panicky or irritable
impulses. Furthermore, a show of appre-
hension or uncertainty results in a loss of
confidence which, in the atmosphere of pic-
;ture production, is extremely harmful. It
may, for example, cause actors who play
important roles to imagine that their voices
will be poorly recorded, and that fear in
itself may detract from their impersonations
to such an extent as to seriously reduce
the dramatic and box office value of the pic-
ture. Closely connected with this quality
of calmness under tension is the power to
make decisions quickly and without elabo-
rate explanations. When the first recordist
*The term First Recordist is intended to corre-
spond to First Cinematographer. Recordist, while
open to some objections, is used to differentiate the
man from the machine, which is called a recorder.
is asked whether a take is good for sound
or not, he should be able to answer yes or
no. If he is uncertain, the proper answer
is no, with a compact statement of what
he believes will improve the take from the
view point of sound. In this way produc-
tion is accelerated and the best mental and
emotional attitude maintained among the
members of the company.: Finally, the
sound man who does his work on the stage
must have a pleasant personality. A pleas-
ing address is frequently as important as
technical knowledge. Of course the sound
men cannot expect to get by on amiability
alone, but it helps immeasurably when
combined with the other technical and per-
sonal qualities which are required in his
work.
The assistant recordist on the stage, in
addition to his function of maintaining com-
munication with the recording booth, gen-
erally operates the microphone boom when
it is necessary to follow the action. He
therefore requires considerable training in
practical acoustics.
Microphones are suspended as required
by sound grips, who are under the direction
of the stage recordist. The assistant re-
cordist in the booth loads and unloads film
and watches the machine for irregularities
during operation.
Where both portable studio equipment
and location sound trucks are in use, a
separate crew may be assigned to the
trucks, but it is probably more effective to
train the personnel to handle both types of
equipment, thus enabling the same crew to
work through an entire picture, whether it
is shot entirely in the studio or in the studio-
and on location. In some studios all the
recording equipment is mounted on trucks
and the problem of training personnel for
two kinds of equipment does not arise.
Who Should Re-record?
The production of sound effects may be
left to a specialist under the direction of
the recording supervisor, or reporting im-
mediately to the director of sound. In
either case the sound effects man works
with the first recordist, either during the-
shooting of the pictures or during re-record-
ing. Re-recording is another function
which, under the organization system of
Fig. i, is one of the responsibilities of the
recording supervisor. It is a moot point,
however, whether the re-recording should'
be done by a specialist or by the first re-
cordist who originally made the sound for
the picture. The latter often tends to resent
the idea that his work requires changes
before it is released, while if the re-record-
ing is placed entirely in the hands of a
specialist, the director is put to the trouble
of conveying his ideas on sound level and
quality to' this second, technician. The best
system is probably to assign re-recording
to a specialist who knows, the -capabilities of
his equipment and the best method of adapt-
ing the final sound" version of the film for
effective theatre projectjbn, with, consulting1''
service by the original recordist^ the cutter
assigned to the picture, and the director or
his deputy, the picture supervisor and the
supervisor of recording having the final de-
cision when disputes arise.
The functions of installation, test, and
maintenance are largely self-explanatory
and will not require extended treatment
here. Whenever possible, if is well to unify
these responsibilities in one engineer, al-
though the actual work must be done by
specialists. An amplifier maintenance ex-
pert, for example, usually is not skilled at
June 28, 1930
EXHIBITORS HERALD-WORLD
41
f
Partition
Booth
FIGURE 3
Typical layout of recording booth or truck in studio using portable equipment for
recording on film
stringing light valves, and vice versa, but
both functions are vital from the over-all
standpoint of recording. It is impossible to
record pictures successfully on a large scale
unless routine tests, daily frequency runs,
etc., are attended to faithfully, and capable
trouble-shooters are on hand when some
unexpected difficulty arises in spite of pre-
ventive measures.
Theatre Contacts Needed
Projection, although a dual function, with
picture elements of as much importance as
the sound, is in most studios under the con-
trol of the sound department. The reason
is simply one of expediency. When sound
invaded the industry, picture projection had
reached a stage where no serious difficulties
were encountered, whereas sound projection
presented numerous problems of personnel
training and addition of equipment. Pro-
jection as an uncertain factor in the judg-
ing of sound recording may entail a serious
division of responsibility if it is assigned to
another department, although here, as in
many other instances, much depends on the
individuals. Where the problem is not
solved by handing over studio projection
in toto to the sound department, at least
the maintenance of the sound reproducing
machinery is delegated to it. Some sound
departments also employ one or more tech-
nicians as theatre contact men to check up
on conditions of sound reproduction in the
field. This is obviously a prudent measure,
since too often infinite pains are taken by
the producing staff (and an almost infinite
amount of money spent) with everything
that goes into the negative, after which all
hands trust to luck in the presentation of
the picture to the public. As far as quality
of release prints is concerned, it is gratify-
ing to note that the Academy of Motion
Picture Arts and Sciences is taking appro-
priate action to remedy the present de-
ficiencies.
Development and research are obviously
topics of importance in an industry as
wholly dependent as motion pictures on
technological factors, which are still far
from a state of perfection. In general,
fundamental problems of sound recording
and reproduction are best handled in the
laboratories of the equipment manufactur-
ing concerns, but many problems, such as
camera-silencing, set construction, correc-
tion of acoustic defects by re-recording,
etc., require work in the field.
Sensitometry, , and the control -of photo-
graphic elements in the developing and
printing of sound tracks on film, are of
obvious concern to the sound engineer,
since the most carefully exposed sound
negative may be ruined by poor processing
in the laboratory, and, conversely, lack of
correlation between the photochemical ele-
ments and exposure conditions may result
in degradation of quality or even loss of
takes. One or more photographic special-
ists are therefore found1 on the staff of
every adequately organized sound depart-
ment, and a routine of test strip prepara-
tion to indicate optimum conditions of de-
velopment is carefully maintained.
Centralized Installation
As shown in Fig. 2, recording organiza-
tion is in general somewhat more elaborate
where a central power, amplifier, and re-
cording installation is used instead of port-
able units. The centralized scheme usually
results in increased specialization. The
Chief Mixer, corresponding to the Record-
ing Supervisor of Fig. i, does not have
jurisdiction aver the final step of. engravipg
on wax or exposing filin. These functions,
instead, r constitute part of the- responsibility
of a Chief Transmission Engineer, who is
concerned with the operation of the plant,
exclusive only of the stage, and its main-
tenance throughout. Alternatively, the mix-
ers may also be under the control of the
chief transmission engineer, who then be-
comes an assistant to the recbrding direc-
tor in the immediate vertical line below the
latter. With the addition of disc recording,
also, various supplementary functions enter
the organization picture, e. g., wax shaving,
laboratory processing of discs, etc. The
latter, added in Fig. 2 as merely a single
line, is of paramount importance in those
companies which release principally on disc
and have their own pressing plants. These
would really require another organization
chart for complete treatment, which need
not be included, however, in a general
paper.
Too Many Applicants
Before closing the subject, I should like
to invite attention to an economic phase of
the sound problem which is of foremost in-
terest to many people outside of the in-
dustry.
Any sound executive’s mail reflects a
great aspiration on the part of many radio
and electrical technicians to get into the
movies. This desire arises partly from
the glamour of the business, partly from the
publicity with which it is so richly endowed,
and partly from the relatively high salaries
which successful sound men command.
Furthermore, there was an acute scarcity of
sound men in Hollywood during the transi-
tion from silent to sound pictures, and the
news of this El Dorado is still reverberating
among the ambitious and the dissatisfied —
unfortunately with a time lag of 1-2 years.
As is usual in such cases, the supply has
more than caught up with the demand, even
during peaks of production. During periods
of only moderate activity, as at the present
writing (March, 1930), there are consider-
able numbers of qualified sound engineers
out of work in the Hollywood district. The
number of jobs is at best very limited.
Variety, in its survey of motion picture
studio employment, reported in its issue of
January 8, 1930, gave the following figures
for sound personnel in the Western Studios:
No.
Employees
Company in Sound
Warners 193
Metro-Goldwyn-Mayer 147
Paramount 105
Universal 100
Fox 75
United Artists i 44
Metropolitan 41
RKO . , 32
Pathe 32
First National ........ 29
Columbia 2—.:-.i.,...j.... : 22
Tiffany 15
Tec-Art ... i. 1 12
Hal Roach 10
James Cruze 9
Mack Sennett , * 4
Educational .. 4
Larry Darmour 4
Miscellaneous 71
Total 949
While in some cases these figures have
been increased since the tabulation, it is
clear that there are only about 1,000 sound
jobs in Hollywood. This is surely nothing
to write home about, especially as Los
Angeles affords relatively few jobs in allied
fields to the man waiting for a moving pic-
ture sound connection. It may be conceded
that many of the men who are now knock-
ing at the gates are just as good as those
who are inside, but the ins are in, and the
mortality among them is not sufficiently
high to justify extravagant hopes on, the
part of the waiters in ante-rooms. Fur-
thermore, the introduction of student engi-
neering courses in some of the studios, the
association of some of the producers with
the electrical manufacturing companies, and
the prior rights of eligible men in other de-
partments of moving picture companies,
further decrease the opportunities for im-
mediate entrance for men whose experience
has been confined to other fields. In short,
sound must echo the warnings issued from
time to time in the older branches of the
industry against blind ventures in the di-
rection of Hollywood, where neither the
climate nor the scenery nor the presence of
the national heroes and heroines can com-
pensate for the lack of a personal income.
SOUND PERSONNEL AND ORGANIvATION
by Carl Dreher. Published by the Academy of Mo-
tion Picture Arts and Sciences in Academy Technical
Digest, Hollywood, 1930. (M-dr)
MELLAPHONE
SOUND ON
FILM AND DISC
MELLAPHONE TURN TABLES
Complete with
Pickups and Faders
Write or wire today •
MELLAPHONE CORPORATION
ROCHESTER, N. Y. f
42
EXHIBITORS HERALD-WORLD
June 28, 1930
Here’s another use for a tennis court. The management of the Beverly Hills hotel at
Beverly Hills, Cal., used the setting for volleys and lobs to put over a complete program of
talking pictures ivith RCA Photophone equipment. The two portable projectors and ampli-
fier are seen against the wall behind the seats.
4,125 Installations Made by
Erpi in United States Alone
Western Electric installations in the United States now have reached the to-
tal of 4,125, well on the way toward the 5, 000-mark, according to the latest re-
port from Erpi’s installation department.
In the following list of installations since
the last pulished group, all are for both sound-
on-film and sound-on-disc.
Seats
Gainesville, Ga., State 567
Meade, Kans., Globe 390
Syracuse, N. Y., Swan 811
Pittsburgh, Pa., Pitt 1,676
Salamanca, N. Y., Andrews 763
Maynard, Mass., Peoples 718
Easley, S. C., Lyric 441
Laconia, N. H., Colonial 1,230
Peekskill, N. Y., Peekskill 998
Newark, Ohio, Grand 394
Spruce Pine, N. C., Piedmont 200
Bronx, N. Y., Valentine Roof Garden 879
Crisfield, Md., New Arcade
Seaford, Del., New 693
W. Terre Haute, Ind., National
Bethany, Mo., Cozy 349
Bronx, N. Y., Laconia 1,060
Indianapolis, Ind., St. Clair
Indianapolis, Ind., Strand
Brooklyn, N. Y., Sunset 556
Atlantic City, N. J., Ocean Hall
Sayre, Okla., Princess
Columbus, Ohio, Grand View
Muncy, Pa., Fahnestock.
Onset, Mass., New Onset
Snow Hill, Md., Opera House
New York, N. Y., Manhattan Roof Garden
Crete, Neb.. Isis +
Waynoka, Okla., Majestic
Fayetteville, N. C., Princess
Kansas City, Mo.. Shubert
Belzoni, Miss., Crescent
Burlingame, Cal., Broadway
I ICKd, JJ I UdU VV <iy -
Thomasville, Ga., Rose 1,036
Petaluma, Cal., Mystic
Castleton, N. Y., I. O. O. F. Hall 220
Minot, N. D., Strand
Crown Point. Ind.. Palace 504
Cleveland, Ohio, Hanna
St. Louis, Mo., Rialto.... 1.751
Houston, Texas, Washington 1,065
Norfolk, Va., Byrd 656
Adams, Mass., Photoplay 625
Bronx, N. Y., Mosholu Roof Garden 450
Buffalo, N. Y.. Commodore 794
Elmhurst. N. Y., Oueensboro
New York. N. Y,, Second Avenue Playhouse
Eagle Rock, Cal., Yosemite
Spring Lake, N. J., Ritz
Kennebunkport, Me., Strand
Middletown, N. Y., Paramount 1,472
Dayton, Tex., Datonia
Chicago, 111.. Gateway
Cleveland, O.. Cinema 811
Cincinnati, O., Shubert
Logan, Ohio, Pythian 691
Santa Monica, Cal., New Majestic
Brooklyn, N. Y.. Garfield- 584
Newport News, Va., Dixie
Milwaukee, Wise., Davidson 1,481
San Antonio, Tex., Obrere
Chicago, 111., Chopin 607
Atmore, Ala., Strand
Marion, la.. Garden
Vanceburg, Ky., Strand 329
Camden, N. J., Standard
Huntington Park, Cal., Park
Longview, Wash., Peekin
Chinese Atmosphere in
Lobby for “Manchu” Film
John Smith, manager of the Paramount
theatre, San Francisco, Cal., did not have
to go into a seance to get a good idea for
the exploitation of “The Return of Fu Man-
chu.” He simply followed the natural course
and turned the lobby of the house into a
Chinese Temple and dressed the attendants in
colorful Chinese costume. An enormous
dragon ceremonial head, used by the Chinese
in parades, proved an attraction.
Materials for the display were easily se-
cured, since San Francisco’s Chinatown is the
largest outside of China itself, with bazaars
that are the delight of tourists.
Most Northerly Wiring
The most northerly installation in the Uni-
ted States is what Western Electric claims
for its wiring of the Rialto at Madawaska,
Maine.
Cigaret Clipped to
Card Is Hookup on
Greta Garbo Film
Wish we could reproduce the card put out
by E. R. Weiss, manager of the Warner
Brothers’ Waverly theatre at Drexel Hill,
Pa., for “Anna Christie.” It’s evidence of a
real tieup. As was stated, “it takes a broad-
minded manager of a cigaret concern to
realize the results of such ads. Credit goes
to the local Liggett & Myers manager be-
cause he supplied the cigarets.”
Here’s what was printed on the card,
which was 5^4 inches wide by 10 deep:
“In a cigaret it’s taste. In ‘Anna Christie,’
the marvelous all-talking sensation, it’s
Greta Garbo’s voice.” “You’ll be ‘satisfied’
and ‘thrilled’ if you smoke this ‘cig’ and see
and hear her Wednesday and Thursday,”
and so on.
And here’s the way it was done, Weiss
writes “The Theatre”:
“Tied up with Liggett & Myers Tobacco
Company, getting 3,000 cigarets (Chester-
fields). Inserted one in each of the cards
(slots were cut in the cards) and distributed
them when the patrons were leaving the
theatre after each show. Started five days
before showing.
“The novelty of this tickled the ladies,
and the service ‘satisfied’ the men. as they
received the cigaret just as they began to
fumble in their pockets for their ‘after the-
atre cigaret.’ Ushers presented the cigaret
with copy, saving ‘Smoke a Chesterfield;
they satisfy.’ This was to give Chesterfield
a break in the advertising.
“Used Chesterfield’s well known ad, ‘In
so and so it’s poise — In a cigaret it’s taste.’
And the people read this, too. Result: good
business.”
Song Writers Sign
With Pa the to Do
Comedy Numbers
Several popular song writers have been
signed by E. B. Derr, executive vice president
in charge of Pathe production, to write num-
bers for the new season’s two-reel comedies,
under supervision of Josiah Zuro, general
musical director. _ *
Among those already signed are Ted Sny-
der, Henry Sullivan, Mack Gordon, Abner
Silver, George Green, and Mort Harris.
Pacent Research Director
To Visit Theatres in West
Using Pacent Equipment
Professor W. P. Powers, technical research
director of the Pacent Reproducer corpora-
tion, is at present on his way to the West
Coast, during which time he plans to visit
various theatres where Pacent equipment is
installed.
On the Coast he plans to make a study of
sound recording and its effect on reproduc-
tion. Prof. Powers has designed many of
the new features and improvements found in
the Pacent equipment, and he is known as
an authority on the sound-on-film method.
He will probably return to New York about
September 1.
Hulan Gets New Post in
Photophone Installation
A. G. Hulan, national installation supervisor
of R C A Photophone, has been named assist-
ant manager of the installation and service
department. C. L. Lootons, assistant manager
in charge of service, becomes responsible for
the equipment one week after installation has
been completed under charge of Hulan.
June 28, 1930
EXHIBITORS HERALD-WORLD
43
W
THE THEATRE
Old June Custom Makes Patrons Happy and
Brings Many Smiles to Box Office
Hollyivood Boulevard decorated in great style for the premiere of “Hell’s Angels” and
also celebrating the return of Sid Grauman to the show business in handling the world-wide
exploitation of this epic of the air, produced by Howard Hughes, which is synonymous
with the Caddo company.
Just give the wide awake exhibitor a
June night, moonlight (a big addition,
but not necessary), a parson who will
enter into the spirit of the affair, and
some merchants who like to see a happy
young couple start off on a matrimonial
venture with the best wishes of the
whole world — and, of course, the young
couple, why, presto, there is a gorgeous
wedding on the stage, the audience is the
interested group of wedding guests, and
the box office sits outside and smiles.
Everybody feels good, and the affair just
adds so much more zest and interest to
the program.
But instead of just one couple, there may
be two, or three, or four, and maybe more,
for lots of pretty gifts await them, and
usually they are anxious to have the whole
world know that they are happy, and that’s
the way it goes. Of course, that’s the way
it goes if the exhibitor is on his toes.
(That was not intentional, but it seems to
rhyme) and speaking of rhyming, this wed-
ding affair in the theatre seems to rhyme
perfectly with box office records. But to
get down to a concrete example of the way
in which this thing may be put across.
Here’s the way that D. F. George, member
of the advertising and publicity staff of the,
Fox Midwesco Theatres, headed by J. C.
Keefe, has done.
$4,000 Worth of Gifts
With the assistance of the managers of
the five Fox deluxe houses in Milwaukee,
namely, the Modjeska, Uptown, Oriental,
Garfield and Tower, Mr. George promoted
$4,000 in gifts from the merchants in the
communities of these various theatres and
staged four weddings at each of the theatres
and a double wedding at the Modjeska.
These weddings were held on the stage
of the theatre which was appropriately
decorated with flowers. The entire cere-
mony was in keeping with the solemnity
and importance of the occasion. The
couple, attended by their bridal party,
marched down the aisle of the theatre, and
the ceremony was performed on the stage.
The ceremonies were staged on a Friday
night so as to build up business on what
would ordinarily be a slow night and also
to help promote the Saturday night busi-
ness. A twenty minute stage program was
also featured in connection with the cere-
mony for which all talent is furnished gratis.
Advertise for Participants
Advertisements for candidates for the
ceremonies were conducted through the
classified columns of the newspapers and
in no instance did the various theatres have
any difficulty in securing a bride and groom.
Twenty candidates presented themselves at
the Modjeska theatre from which four were
selected for a double ceremony. The wed-
dings attracted large crowds at that theatre
and an auto parade was staged in connec-
tion with the event.
Not only did the merchants secure pub-
licity in the Milwaukee newspapers in re-
turn for their co-operation in the weddings,
but they also received trailer and lobby
mention in the various houses. The only
cost to the various theatres was that of
lobby cards and trailers, and the increased
box office patronage amply covered that
expense.
Managers of the various theatres staging
the tieups include Stanley Gross of the
Oriental; Milton Harmon, Tower; Louis
Orlove, Uptown; Leo Grossman, Modjeska
and Julius Lamm, Garfield.
Thus, anything which is of such interest
to everyone offers a splendid opportunity
for the exhibitor to tie up with enterprising
merchants at small cost, and incidentally,
almost every merchant is pleased to get his
name before the public in connection with
the theatre’s contact with the newspapers.
Invites Mothers to
Attend Junior Matinee
Clarence Laws, in charge of the Fox in-
terests at Berkeley, Cal., is convinced that
once mothers have attended a Junior matinee
and seen the care exercised in the selection
of pictures, the special features arranged for
the youngsters and the attention paid to their
safety, they will be strongly in favor of al-
lowing their children to attend regularly.
With this in mind he recently invited local
children with their mothers to attend the ses-
sion of the Mickey Mouse Club at the Fox
U. C. theatre and was greatly pleased with
the expressions of approval he heard. Win
the mothers and you win all, he feels.
Stanley Meyer Is
Chip of Old Block;
Wins His Patrons
This thing called showmanship is in the
blood and there’s no use denying it. There
is Stanley Meyer, son of Fred S. Meyer,
managing director of the Milwaukee Theatre
Circuit, and Stanley has inherited consider-
able of his father’s ability.
At the age of 16 we find Stanley leading
a dual life — a successful high school student
and capable assistant manager of the circuit’s
Downer theatre, east side Milwaukee.
Stanley started as an usher at the Alham-
bra theatre, downtown Milwaukee house.
After a year of training he was promoted to
doorman at the Downer theatre. Here after
several months the young lad’s aggressive-
ness was responsible for promotion to assis-
tant manager. Under his direction, the thea-
tre now boasts of one of the best service
staffs in neighborhood houses. His courtesy
and affability have called forth unsolicited
letters of commendation from pleased theatre-
goers.
Stanley is completing his last year at the
Shorewood high school. He was named all-
suburban guard on the mythical all-star
suburban high school football team selected
by coaches last season. In addition he served
as manager of the basketball squad. In all
probability young Meyer will continue his
studies after leaving high school, but his love
for the theatre is in his blood and he will
eventually return to it. He is serving under
Reinhold Wallach, recently named manager of
the Downer.
44
EXHIBITORS HERALD-WORLD
June 28, 1930
This nattily uniformed group personally delivered copies of Radio Pictures insert to mem-
bers of the industry with neatness and dispatch. Hv Daub, director of advertising for Radio
Pictures, put on this stunt.
Shoots Local Film as Prolog
And Hundreds Act as Extras
All the young women of Newark and environs were invited to Military Park
to take part in the shooting of a motion picture when Skip Weshner, of War-
ners’ theatres there, and Sid Davidson got the big idea of making a special film
as a prolog for First Nation’s “Show Girl in Hollywood” when it showed at the
Branford. The “Hollywood Extra Girl” film proved a neat bit of showmanship,
with possibilities for any theatre manager anywhere.
First the management obtained permis-
sion from the city officials to use Military
Park for the picture making. Then as a
nucleus Davidson engaged several profes-
sional dancers appearing at local houses as
well as young women connected with a
fashion show.
Classified Ads for “Extras”
Circulars were broadcast and the news-
papers fell in line with the effort. Classified
ads called for one thousand girls for extras.
As a result, hundreds of girls took part.
Platforms were erected for both the girls
in the picture and the cameraman, and, of
course, there were banners on the stands.
Five hundred feet of film were shot for
the prolog, and some of the titles are given
here to show how the exploitation was car-
ried out:
“Alice White comes to the Branford
screen this week to tell you what it means
to be a ‘Show Girl in Hollywood.’ . . .”
“Hollywood Brought to Newark”
“And to mark the occasion, Hollywood
is brought to Newark, where thousands
watch the making of a real movie!”
“Military Park is the scene of a ‘location’
company, with director, cameraman and
real Hollywood showgirls.”
“Crowds brave the enemy of all movie
companies — a thunder shower — in order to
watch the showgirls from Hollywood.”
_ “The bathing girls go through their ‘rou-
tine’ against the sedate background of the
Borglum statue.”
“Other showgirls present a fashion show
in true Hollywood fashion.”
“They display new summer creations
through courtesy of the Barbara Stone
Stores.”
"The director explains a ‘bit of busi-
ness.’ ”
The circulars were put out during the
noon hours and at 5:30 p. m. in front of the
largest factories. The Branford screen car-
ried an advance trailer announcement.
Stageshow Title Contest
Is Anniversary Publicity
Pepping up the third anniversary of the
Indiana theatre in Indianapolis is to be accom-
plished by a stageshow title contest, which the
theatre management, with the cooperation of
the Indianapolis Star, is conducting. The idea,
as planned, consists of selecting a title which
would be expressive of what might be found
in the bill of entertainment, and which might
appeal to the popular imagination. A capital
prize of $50 is offered and smaller prizes are
available.
The title must be accompanied by a note of
not less than fifty words giving an opinion of
show titles in general and whether or not the
average show title is appealing.
Scrambled Faces
Contest Is Held by
Sidney Larschan
Sidney Larschan, who was Member No. 15
of the M. B. I. Club of the Herald- World,
won plenty of good space — and deserved it,
too — with a “scrambled movie faces” contest
at the Meserole theatre of Fox Metropolitan
Playhouses, in Brooklyn.
There were sixteen squares, each with a
part of a star’s face, and those whose pictures
appeared were Franklyn Pangborn, Raymond
Hackett, Marion Davies, King Vidor, Sally
Starr and Elliott Nugent.
Cooperating in the contest were a jewelry
store and the Greenpoint Star.
Larschan sends his good wishes for the
welfare of the HOE Club. Thanks, Sid.
Come again.
Winnipeg Famous Players
Employes Organize Club
Employes of the many Famous Players
theatres in Winnipeg have organized the Fa-
mous Players Social Club for the purpose of
holding “parties” at least once a month. Of-
ficers were elected as follows :
Honorary president, H. M. Thomas, West-
ern Division general manager ; president,
Walter F. Davis, Capitol theatre ; vice presi-
dent, Franklin L. Willis, Metropolitan theatre;
W. N. Novak, Gaiety theatre, secretary-
treasurer; entertainment chairman, Raymond
Kershaw, supervisor of suburban theatre.
Won The One Thing
He Wanted Most !
BEFORE! AFTER 1
So Happy, Must Tell
What Cuckoos Did
for Him!
Mr. Aloysius Schustcrmacher
of 19 S. Pole Ave., writes:
"The thing I have wanted
more than anything else came 60
easily I can hardly realize it.
For years I looked like a man
with Lie face in *his lap. My
best friends avoided me and my
depression drove me to steal
cheese out of mouse traps and to
recite the recipe for wiener
schnitzel out of the Whitehouse
Cook Book. My outlook on life
was as grey as a pair of 39 cent
cotton stockings. A friend ad-
vised me to get acquainted will)
‘Cuckoos.’ Hosannas to his
name! After one peep I felt my
interest in zither-playing revived.
A second look mended the eraeks
in my spectacles, indneed foot-
tapping and made me determined
to make large whoopee. There-
after I ceased taking tiny peeps
at 'Cuckoos' — and settled down
for a grand liok. I chuckled,
grinned, chirped and roofed.
And imagine my embarrassment
when twelve ushers had to pick
me out of the aisles where I had
rolled in laoghter. Ton may ase
this testimonial with my name."
: CUCKOO^!
0
Brighten your outlook at life, see “The Cuckoos" at the
RKO Palace-Orpheum now!
Above is one. of the newspaper adver-
tisements used in connection with the
showing of “The Cuckoos,” at the RKO
Palace-Orpheum theatre in Milwaukee,
and ivas one of the unique bits of
publicity engaged in by Harry Wren,
manager, and L. S. Stein, in charge of
publicity for the Palace and Riverdale
theatres. This “ medicine ” ad is self-ex-
planatory. showing the patient before and
after — seeing “The Cuckoos .” One of
the stunts ivhich attracted widespread
attention in connection with this were
ten girls, bare-headed and wearing rib-
bons in their hair, together with cut-
outs of cuckoo clocks suspended from
their shoulders bearing the title of the
picture and the name of the theatre, who
paraded the streets.
Keys Set in Classified Ads
Figure in This Puzzle Stunt
Many of the classified advertisements in
the San Francisco News for a full week
carried the cut of a key and each was
slightly different from the one in a neigh-
boring advertisement. The News ran a
notice declaring that its want ads offer the
key to results and printed a cut of a master
key. Readers were advised to find the
other advertisement with a key correspond-
ing exactly to the one in the notice of the
paper.
Essays concerning the advertising firm
were a part of the tieup, in which the
RKO Orpheum, playing “Seven Keys to
Baldpate,” participated.
Budapest Theatre Boosts
Opening of Sound Service
Specially painted posters, announcing the
equipment, were in the panels outside the the-
atres and inside a silk drape over the stage
a similar announcment was carried when
Western Electric equipment was placed in
service at the Kamara theatre in Budapest.
June 28, 1930
EXHIBITORS HERALD-WORLD
45
JOHN HAMM CK5
BLUE MOUSE
TORAV
■
m
IB
6 TOll
55f
^^yr/WE
Lila Lee
Betty Gompson
monte Blue
Human tigers of the UN-
DERWORLD jungle ... A
lone COP on the danger trail
riding with intrigue, danger
and sudden death ... A
beautiful GIRL , . . HERE’S
DOUBLE - BARRELED AD-
VENTURE and SIX-CYLIN-
DER THRILLS!
John Hamrick continues to maki
good use of this style border on ad-
vertisements for his Blue Mouse the-
atre. Here's how it bordered the copy
for Warner Brothers' “Those Who
Dance.” Note also liow Hamrick an-
nounced the iowering of prices.
Puts on Extra Midnight
Show for Rose Festival
In keeping with the festival spirit of the
mardi gras crowds which are always in evi-
dence around the Annual Rose Festival time,
manager Floyd Maxwell, of the Fox Broad-
way theatre in Portland gave an extra mid-
night show which attracted many of the car-
nival crowds. The attracion was “So This Is
London,” with Will Rogers.
Maxwell believes that good exploitation re-
sults from making the attraction fit the current
needs and desires of those who attend the
theatre, and he also thinks that each and every
picture has its open selling angle, and it is
the alert exploiter that discovers that angle
and builds his campaign on it.
Columbia on Each Bill of
The Hartman During June
An unusual contract made by Columbia
calls for the showing of Columbia short sub-
jects in every bill of the Hartman theatre in
Portland, Ore. Three of the series of six
single reel novelties released by Columbia will
be featured. They include Screen Snapshots,
Disney Silly Symphonies, and Krazy Kat. In
all, these shorts will cover twelve play dates.
This lattice front was the fetching decoration of the Metropolitan theatre at Houston, Texas,
for Paramount’s “Honey,” with Nancy Carroll.
He Serves Honey and Waffles
In Return for Two Ad Pages
A tieup with three firms resulting in two full pages of newspaper advertising,
with the theatre serving free honey, waffles and coffee to its patrons in the lobby,
was one of the interesting angles of the exploitation of the Metropolitan in
Houston, Texas, for the picture “Honey.” And a pie company, specializing in
honey-flavored pies, came in with display space in each Houston paper, with an
illustration of Nancy Carroll feeding pie to Harry Green.
The schools were heralded with five thou-
sand 4x8 inch contest cards, prizes being of-
fered to the ten persons writing the word
“Honey” the most times on the back of the
cards. Hundreds of cards were turned in,
with “Honey” written from 500 times to 2,500
times on each.
Telegram “To the Boss”
Office buildings and their respective stenog-
raphers were solicited subtly by a miniature
telegram addressed “To the Boss.” On the
inside was a replica of a Western Union tele-
gram supposedly from Nancy, calling atten-
tion to the picture.
Another tieup entailed the printing of five
thousand 9x12 heralds by the theatre, with dis-
tribution by all the Walgreen Drug stores.
The stores had one side of the herald, and the
theatre utilized the other side for exploiting
the picture.
The Southwestern Victor company arranged
to have six of its distributors, the leading de-
partment and music stores, include in all their
mail slips announcing “Honey” music.
Five thousand pamphlets containing Nancy
Carroll recipes were distributed by the Metro-
politan, to large apartment houses.
Special Box of Candy
The Martha Washington Candy company
got out a special Nancy Carroll Summer Pack
box of candy, devoted its entire window space
to the gag, and gave away to its patrons
photographs of Nancy. Over 500 pounds of
the candy was sold on the first Friday and
Saturday of the event.
A special front was designed for the thea-
tre, using lattice work, in the form of three
large trellis wings. Cutout letters billing the
star and attraction were used on top, stills
down the sides, and the entity covered with
vines.
Newspaper exploitation, besides informing
the public that Nancy’s new one was “Honey, ’
devoted space to Stanley Smith, favorite
Houston stock player.
Gives Tickets Away
And Census Reports Grow
(Special to the Her.ild-World)
PALESTINE, TEXAS, June 24.—
One way to help the census taker to
get the full information that he de-
sires is to give away theatre tickets
as a spur to volubility. This was
done by the Palestine R & R Thea-
tres in a recent Help-the-Census
campaign. A total of 394 admittances
to the theatre worth 50 cents a piece,
making a donation of merchandise
worth $197, were given out. Conse-
quently, the census reports showed a
gain. This is what might be termed
as “practical patriotism," according
to the Palestine Press.
Plane Drops Certificates
In “ Young Eagles ' Tieup
Benny Katz, member of the Fox Wisconsin
Theatres advertising and publicity staff was
instrumental in staging a clever tieup with
ten Milwaukee merchants in connection with
the showing of “Young Eagles” at the Wis-
consin theatre, Milwaukee.
He secured a plane gratis from the Mid
West Airways which flew over the city on
the noon of the day the nicture was to open.
One hundred discount certificates promoted
from the ten merchants were thrown from
the plane as well as fifty pairs of tickets to
see the picture.
Each of the merchants awarding certificates
featured window display cards in connection
with the showing of the picture. The only
cost to the theatre wras the fifty passes given
away from the plane.
46
EXHIBITORS H E RALD - WO RED
June 28, 1930
“It’s different — it's unusual'’ wrote the artist-baker on the cake for Paramount’s
“Seven Days Leave,” with a picture of Gary Cooper on it. And different and unusual
wus the cake itself and the promotional work of James Keefe of the Fox circuit in
Milwaukee for the shoiving at Fox’s Merrill theatre.
Excursion Starts from Lobby
And Box Office Is First Stop
What do you think about making a railway station out of your lobby? No,
not a real one, but a dressup for a particular picture with a theme that fits the
idea. Well, the Palace theatre at Sweetwater, Texas, did just that and it was a
whale of an exploitation bit. So writes H. E. Phelps, assistant manager, to “The
Theatre.”
Fox’s “Let’s Go Places” was booked into
the Palace and that was just enough — that
title — to set the management to work with
the railway station idea.
Teaser Ads on “Excursion”
First of all, teaser ads were pressed into
service. A week before the show date the
teasers started, reading, “Let’s Go Places —
Excursion Leaves Tuesday.”
Then came the day of the opening, and
that’s when the toggery for the lobby was
put on. Let’s refer to Phelps’ letter for a
moment :
“Iron safety gates were up,” he says,
“‘with this sign over each: ‘Excursion
leaves on Track No. 1.’ The box office
represented the ticket window and the show
schedule was out in front, made up like a
regular train bulletin board.”
Here’s how it was made up:
TRAIN
NO. LEAVES REMARKS
1 2:00 On Time
2 2:15 “ “
3 2:20 “ “
Extra Stop-over at Hollywood
Phelps says the general idea was “to give
the impression that there was an excursion
headed from the R&R Palace to Hollywood
with the cast of the picture as the crew.”
Some Sound Philosophy
“A few cards and a little paint,” Phelps
soliloquizes, “will put anv picture out in
front so that the public will have some idea
as to what is going on.” Then he states
the axiom upon which all successful exploi-
tation is based, and yet it is a rule that
some exhibitors do overlook: “If you can
arouse their curiosity, then it’s easy to sell
them the rest.”
Incidentally, in his letter Phelps calls at-
tention to the fact that this is graduation
time and that complimentary tickets to the
graduates will bring back their face value
many times in the friendship engendered
for the theatre. He says:
“We presented the graduating class with
passes at their graduation banquet and we
believe that this will serve to cement the
goodwill of every one of the graduates.”
We both agree with you and extend our
congratulations to the management of the
Palace at Sweetwater, Texas.
‘Faffed Her Head Off”—
He Puts It on Stretcher
Pat McGee, genial manager of the Capitol,
Oklahoma City, had a stretcher prepared and
propelled by two young men garbed in hos-
pital garb, which paraded the principal streets
of the city, and on the stretcher was the head
and neck (paper mache) of a young woman.
On streamers on each side of the stretcher
were these words: “This beautiful young
woman laffed her head off while seeing Marie
Dressier and Polly Moran in ‘Caught Short,’
an M G M picture now being shown at the
Capitol theatre.”
Window and Indoor Display
At Library Aids “Rogue Song ”
The Cleveland Public Library is wellknown
for its close cooperation with the motion
picture industry. An outstanding instance was
reflected in the tieup of the Stillman theatre
for “Rogue Song.” There were sepia enlarge-
ments and books of the period in a window
display.
U66RT-Y
An interesting hookup interestingly
announced by Ray Grombacher in
the Spokane Liberty’s ad for Fox’s
“The Sky Hawk.” The tieup is with
the Mamer Air Transport concern.
Best Laughers in
City Perform at
Request of Mayor
Backed by a proclamation of the mayor and
everything, the Palace theatre at South Bend,
Ind., spent a week uncovering the best laugher
in the city. And there were dozens of en-
trants whose antics on the stage each night
greatly increased the patronage of the theatre.
Mayor W. R. Hinkle issued a proclamation
for “Laugh Week” and the management of the
Palace offered $25 in cash prizes to the best
laughers. Starting on Monday night and last-
ing throughout the week the entrants were
picked by applause, one each night with a final
selection Saturday night among the winners
during the week. The theatre published a
coupon in the newspapers which the entrants
filled out and presented to the theatre
Sayles Uses Newspapers
Freely on “Devil May Care 99
Four special pages of newspaper space on
"Devil May Care,” through a tieup with the
Albany Times-Union by Alec Sayles, manager
of the Harmanus Bleecker theatre, included
two double trucks, into which an anagraphic
puzzle was threaded. There was also a con-
cealed name contest with another newspaper,
and a daily box with the rules of the con-
test gave seven days of publicity. All stores
selling records and sheet music co-operated
with displays.
Theatre Tickets Given to
Streetcar Token Buyers
Something entirely new in streetcar and
theatre exploitation has been worked out by
the St. Louis Public Service Company and
the St. Louis theatre, a Radio-Keith-Orpheum
vaudeville and picture house. The streetcar
company has distributed 400 theatre tickets
among the purchasers of the 12-ride $1 week-
ly streetcar and bus tickets. Until further
notice each Monday night will be Transit
News Night at the St. Louis theatre.
June 28, 1930
EXHIBITORS HERALD-WORLD
47
w
MUSIC AND TALENT
Publix to Install Orga
STAGE SHOWS
Philadelphia Earle
Week Ending June 6
Jay Mills ae master of ceremonies introduces the
audience to “Ocean Revels,’’ in which the front drop
is decorated to represent an ocean liner and the
Catherine Littlefield Dancers step over the gang
plank with suitcases and traveling togs complete,
while two sailor lads in “gob” uniforms, Leami and
Saruby, give a sample of snappy tapping. The stage
itself suggests the deck of an ocean liner and the
members of the stage band are dressed as sailors.
Eddie Stanley and Ginger keep up a steady flow of
jokes and clever answers and their act is greatly im-
proved by Ginger’s appealing personality. Stanley
also plays a saxophone and Ginger dance6, making,
with her auburn hair and turquoise gown a lovely
picture.
Jay Mills introduces an innovation in movie enter-
tainment which he calls “quickies.” With the stage
dark a spot is flashed on two or more members of
the company, who act a joke lasting about a minute.
For example, while the stage was in darkness, a
small feminine voice says "Stop, you’re hurting me.”
Then more insistently, “Stop, you’re hurting me.”
With the audience anticipating an affectionate love
scene, the spotlight suddenly reveals a fair miss in a
dentist chair. The “quickies” seem to take with
the audience.
Lou Schrader’s Stage Band plays “On the Road to
Mandalay,” sung by Lee Vincent, whose baritone
voice is greatly appreciated. "Piccolo Pete” is
another of their popular orchestra numbers.
The Catherine Littlefield Dancers are dressed as
sailor lassies in white middies, trousers and hats and
do their daily dozen with dumb bells. All their
movements are in unison, even to the rowing of an
imaginary canoe on an imaginary river.
Larry Adler and his harmonica make a tremendous
hit. He starts his performance with a pretentious
selection, "Hungarian Rhapsody,” by Liszt, which he
does well, but jolly rollicking jazz seems to be the
field in which he shines brightest. He almost makes
that harmonica talk and when you consider that he’s
only a kid (about 14), he certainly deserves all the
applause he gets. His impersonation of Helen Kane’s
"I Want to Be Loved by You” is good and he delights
the audience by playing any popular air asked for.
Glenn and Jenkins, two colored porters, put on the
usual nonsense in southern dialect, sprinkling in a
little tap dancing, but their act is rather ordinary.
Jay Mills sings "Ro-Ro-Rollin’ Along” and gets a
good hand. The Littlefield Dancers in white sailor
suits climb the rope ladders on the deck of the ship
and wig-wag the show to a close.
Philadelphia Fox
Week Ending June 6
The stage show “Carnival Russe’’ at the Fox
this week combined novelty and variety of entertain-
ment of more than ordinary merit.
The Fox Orchestra under the leadership of William
A. Krauth played “Capriccio Italienne” very cred-
itably.
On the stage Fanchon & Marco’s Carnival Russe
brings together a group of artists who sing, dance
and clown in a manner that is rarely equaled. Head-
ing them is Countess Sonia, a charming little lady
(Continued on page 49, column 1)
Bill Zuckerman
Bill Zuckerman who is well known, pro-
fessionally as “Singing Bill,” throughout the
east, is the second New York organist in the
past week to be sent by Paramount-Publix to
one of their deluxe houses, out of New York.
Bill is one of those rare boys who always has
a big smile for everyone and besides that is
a good organist and a versatile showman. In
his new stand, the Paramount theatre, St.
Paul, Minn., Bill will give the patrons many
new ideas in organ solos, including the sing-
ing of numbers, something which they prob-
ably have not as yet heard an organist do.
What is New York’s loss is St. Paul’s gain.
PARAMOUNT-PUBLIX SAYS:
LOU BREESE
CONDUCTS OVERTURES THAT
ARE OUTSTANDING and
PAUL ASH SAYS:
“He is an ‘Ace’ Master of Ceremonies”
Now Featured at the
MINNESOTA THEATRE, Minneapolis
n i s t s
Circuit Will
Shift Policy
Of All-Sound
Publix Realizing Patrons De-
mand Flesh Entertainment
To Install Organists
By E. T. DAWSON
NEW YORK, June 24. — Evidence
that Publix is realizing definite patron
demand for flesh entertainment is be-
coming more apparent each day. It is
now reported on good authority that
by September 1, between 100 and 150
organists will have been installed in
theatres which have been operating as
straight sound houses. It is apparent
from this that Publix has found that
an all talking picture policy is no
longer sufficient to draw big money at
the gate.
Adopt Paramount Policy
In some of its deluxe houses Publix,
it is learned, will adopt the New York
Paramount policy. Theatres having
twin organs will employ male and fe-
male organists as box office attractions.
This policy at the Paramount with Mr.
and Mrs. Jesse Crawford at twin or-
gans has been continuous success and
these two have created, through thea-
tre and radio, nation-wide following.
Publix, it is known, is sending at the pres-
ent time organists into all sections of the
country.
Move Has Been Expected
This activity on the part of Publix is not
unexpected, this department having predicted
months ago that the organ was a valuable
piece of property and would return to public
favor after a temporary lull caused by the
general introduction of sound. The increasing
use of organists with expansion in stage pro-
ductions puts Publix definitely back in the
field of deluxe performance.
UNIFORMS COSTUMES ?£££*» BROOKS 'NN;
48
June 28, 1930
EX
IT HAPPENED flf MONTEREY*'
/wm'KIN6 OF JAZZ"
IF I HM) A GIRL LIRE YOU"
'^RIVERof GOLDEN DREAMS
AROUND CORNER"
'YOU'RE THE SWEETEST
GIRL THIS SIDE op HEAVEN
CHECKS DOUBLE CHECK'
k$0N6 WITHOUT A NAME
JOST CANT BE
BOTHERED WITH ME f*
"ALONE WITH MY DREAMS"
" WHERE THE GOLDEN
DAFFODILS GROW
YOU'RE ALWAYS IN MY ARMS"
from* MO RITA*
XUHE A DUE AM"
"I LOVE YOU SO*
"SO SVMPATHETIC"
THAT MIAS DESTINV
"YOUR EYES"
AM I THE ONE?’
"IF MY FRIENDS FIND YOU,
THEY'LL STEAL YOU FROM ME
"MY REVERIES"
CARIBBEAN LOVE SONG"
from "HELL HARBOR/
"DONALD, THE DUB"
comedy golf song
RAGAMUFFIN ROMEO
from “KING OF JAZZ'’'
MINNIE %a MERMAID"
SONG of the BAYOU
HIBITORS HERALD-WORLD
Art Kahn one of Chicago’s first masters of
ceremonies is again pleasing the public in
Balaban and Katz theatres here in a new
Publix unit, “Dancing Keys.” This week he
is at the Uptown theatre so be sure to catch
his show. Incidently Art is the only master
of ceremonies that is finishing the entire tour
of Publix theatres in a unit built around him
in New York. Eight months ago Publix de-
cided to route their masters of ceremonies over
the circuit but each fell down after a few
weeks playing with of course the exception
of “Dancing Keys” unit.
STAGE SHOWS
San Francisco Fox
Week Ending June 5
It’s a sweet thing, mates, this “Candy Box Idea
of Fanchon & Marco, and is staged juet as you
might expect from these producers who have so
many successes to their credit. There s melodic and
visual sweetness in abundance with some novelties
thrown in for good measure, including a couple of
nuts.
The stage show is prefaced, as usual, with a
Symphonic Poem by the Fox orchestra directed by
Walt Roesner, and this is thoroughly in keeping
with the stage offering. The musical tidbit is an
arrangement of some of the better known melodies
of Franz Schubert, with “Song of Love” and
“Serenade” figuring the most prominently. The
latter is presented as a violin solo by Thorsten Jensen,
the director having quite wisely decided on the violin
instead of the usual cornet for presenting the air.
The concert is brought to a close by a young vocalist
offering "A Cottage for Sale.”
When the curtain goes up on the stage act it re-
veals a stage strewn with great boxes of candy and
decorated with confectionery of the striped variety.
Marie Burton, who emerged from the lineup of the
Fox dancing beauties but a short time ago, does a
dance and is followed by a chorus in striking attire.
The girls carry boxes bearing candy labels of various
varieties and stack these before doing a drill and
dance.
They are followed by a couple who do a dance
and acrobatic act encased in a single pair of pants.
An Oriental, who has a pleasing voice, and who
strums a ukulele in an engaging way. sings a hot
number and follows this with “That’s My Baby Now,”
in Chinese.
The Fanchon & Marco Sweeties come on in striped
costumes that smack of barber pole candy and do
a dance carrying candy canes. Jones and Hull, the
nut’s of the candy act, do some remarkable acrobatic
stunts and inject some real comedy into this. A
somersault by one over four chairs gets a good hand.
The girls demonstrate that they can wear fine
clothes as well as scanty stage attire and do a lovely
song and dance act in gowns decorated with ostrich
plumes.
The act comes to a close with the coyer being
lifted from a huge bon bon box, disclosing eight
animated bon bons who go up into the flies with
the box cover.
Some News of This Week and Last. . . . Things
happen too fast for us to catch up and especially
last week in the Woods building. . . . The Robbins
Music Corporation made an announcement of the
acquisition of Elmore White and Willie Horowitz as
professional managers of the New York and Chicago
offices, respectively. At the same time we hear that
Billy Stoneham, the well liked Chicago manager of
Shapiro- Bernstein resigned to go to New York with
the appointment of Marty Fay as his successor. We
wish Billy the best of luck and with his personality
know he’ll have it. As far as Marty is concerned
he’s a success already, for who don’t know him?
He has already worked for this firm a few years
and is well liked by all the profession as well as
the trade. Jack Perry, professional manager of
Irving Berlin for the past year joined Willie Horowitz
this week and all that can be said is they have
picked a good worker. Met Jack Bregman, general
manager of Robbins, and agreed with all I have
heard say, he is a most genial and all around good
fellow I have met. . . . Otto Gray and his Oklahoma
Cowboys, famous broadcasting artists duplicated their
radio achievements in the theatrical field since leav-
ing WLW in Cincinnati. Their presentation act has
been meeting with great success wherever they have
played. They are now leaving for a month’s vaca-
tion on Gray’s ranch in Stillwater, Oklahoma. . . .
Vic Ince (Insirilo) will again preside as master of
ceremonies at the Texas theatre in San Antonio on
or about July 1. . . . Leo Terry, I understand, will
open for Balaban & Katz shortly and I know with
his showmanship he is going to step out and do
something different. . . . Bob Hamilton, late of the
Orpheum in Los Angeles, is the new organist at the
Paramount theatre in Des Moines and from reports
is going strong. . . . Visited an old friend of mine
the other day in Kenosha. Leonard Salvo at the
Gateway theatre and believe me he sure is in a
pretty theatre and going along fine. He plays re-
quest from 1 to 1 : 30 every day except Tuesday and
when you receive enough requests to play one half
hour you must be well liked, how about it? Will
carry more on this later. ... I said that once be-
fore when the Rythm Wreckers started playing base-
ball with the various bands around town but they
get beaten so often and so bad that I decided I’d
better not carry anymore news on this particular
baseball league. . . . Don George, known for his
“Don Good Music,’’ and for a time director of the
orchestra at the Paramount theatre in San Francisco
has returned to the California theatre as guest
organist. . . . Helen Gallaher and Leonard Smith,
Leonard at the organ and Helen at the piano, played
a pleasing solo appropriately called “A Blue Fan-
tasy" at the Avalon last week. A report of it
appears in the Organ Solos column this week. . . .
Sorry we had the wrong title of Walter Donovan’s
song, “You Brought a New Kind of Love to Me,"
in the Best Sellers for the last three weeks, but
we’ll have to see Sid about that, however, its right
this week. Incidentaly Walter says this song as well
as “My Future Just Passed" will be up in one or
two shortly. . . . Met Harris of Harris and Newman
last week and he is very much enthused over his
new song, “After Sunday Afternoon," and he can
rightfully be for it’s a great number. . . . Bobby
Meeker and His Orchestra opened at the William
Penn Hotel, Pittsburgh, Pa., Thursday evening, June
19th. . . . Jack Denny and His Brunswick Recording
Orchestra opened at the Roof Garden of the Gibson
Hotel, Cincinnati, O., Thursday evening, June 19th.
. . . Ted Weems and His Victor Recording Orches-
tral opened at the Steel Pier, Atlantic City, N. J.,
June 22nd. . . . Irving Aaronson and His Command-
ers opened at the Casa Granada, 6800 Cottage Grove
Avenue, Chicago, 111., Monday evening, June 23rd.
. . . Anson Weeks and His Orchestra returns for
another season at the Mark Hopkins Hotel, San Fran-
cisco, Cal., June 26th. . . . Ted Fiorito and His Or-
chestra opens at the Cocoanut Grove, Ambassador
Hotel, Los Angeles, Cal., Thursday, June 26th. . . .
Don Bestor and His Orchestra opens the Convention
Hall, Atlantic City, N. J., Tuesday, July 1st. . . .
Johnny Hamp and His Orchestra opens at the Schroe-
der Hotel, Milwaukee, Wis., Sunday, July 6th.
June 28, 1930
EXHIBITORS HERALD-WORLD
49
STAGE SHOWS
( Continued, from page 47, column 1)
with beautiful auburn hair, who announced the
numbers with a distinctly foreign accent, and Alexi
Shere-Befeki, whose voice is marvelously clear and
musical.
The scene opened with a lively Russian dance with
all the dancers in colorful peasant costumes, flirting
and dancing in gay humor, announced by Countess
Sonia as a picture of Russian life as it is today, not
the old Russia. A gilded cage was wheeled onto the
stage and Countess Sonia representing a bird with
golden feathers, emerged and joined the dancers.
Following this Maurice Braun played a violin solo
which for beauty of tone was something to be long
remembered. It was given a warm reception but
Braun refused to play an encore.
The next scene might have been called “The March
of the Wooden Soldiers” as the animated figures were
wheeled onto the stage before an old fort with cannon
and ammunition piled before it, as the general on
horseback and the soldiers, all with stiff automatic
movements marched about and flirted with Countess
Sonia.
A short comic opera “Pepita” was characterized by
the excellent voices of the men, especially the
Imperial Russian Trio. Six girls in green and white
jumped rope with wreaths of flowers, as officers and
men in gray and red uniforms danced and sang.
Countess Sonia and two men contributed a wild Rus-
sian Apache dance that was given tremendous ap-
plause.
The Carnival Idea was further carried out in a
sort of comic opera based on the “Old Woman Who
Rived in a Shoe,” in which the whole company
danced, romped and clowned, with comedy furnished
by two tiny dwarfs who emerged from a gigantic
shoe in the background and tumbled about the stage
in a most comical and surprising fashion.
The whole presentation was characterized by a
decidedly foreign atmosphere which made the on-
looker feel as if an evening had really been spent
at a Russian Carnival.
Minneapolis Minnesota
Week Ending June 5
Announcement from the screen that Eddie Dun-
stedter former organist at the Minnesota will return
to the theatre next week for a week with his
orchestra, is greeted with howls of delight from the
audience. Dunstedter has never been equalled in
popularity at the Minnesota, and his decision to
retire as regular organist and devote his time to
recording and in conducting a night club has been
a serious handicap to the theatre. His presence
there will be a tremendous force in building up
patronage next week. Eddie will play the organ and
conduct his orchestra on the stage. He i6 bringing
with him Stewart Johnson, crooning tenor, and
banjoist, who has been with the Minnesota Serenad-
ers, stage band. He is now a regular member of
the Dunstedter troupe.
The current stage show is “Aladdin’s Revels,” a
presentation inspired by the Arabian Nights tales,
and giving an opportunity for bejeweled sets and
dancing girls in exotic costumes. The opening re-
veals the stage band in a dazzling cave, with
streamers of lights to represent precious stones over-
head. First to appear are the Cheer Leaders, a
quartet of personable lads from the University of
Southern California, whose songs include the popu-
lar numbers of the moment, parodies and a bur-
lesque of "Rigoletto.” The act has plenty of snap
and the performers frequently threaten to block
continuance of the show unless they contribute more
music.
Renie Riano and Du Callion furnish most of the
comedy for the presentation. Miss Riano does eccen-
tric dances, doing the gawky girl perfectly, and
helps Du Callion make fun by their barrage of
patter and wisecracks. Du Callion, using an Eng-
lish accent, and tanned to a bronze, either genuine
or synthetic, makes merry business of his few min-
utes on the stage with his breezy nonsense, letting
go most of his stuff while balanced on a ladder.
The Gambarelli Girls, clad in shimmering cos-
tumes, and appearing out of two of the jars remi-
niscent of “Ali Baba and the Forty Thieves,” as
ladies of the harem make a favorable impression
by their sleekness. They return a bit later to
do a Dancing Brigand number. The Minnesota Sere-
naders’ principal tune this week is "If I Had a
Girl Like You.” When they are done with it,
“Zizz” Black, doing blackface with the aid of trick
lights and phosphorescent gloves and hat, accom-
panied by a girl in similar get-up, sings the song.
Incidentally Black has survived at the Minnesota
longer than any master of ceremonies this theatre
has ever had, and apparently his popularity is not
diminishing. He has a way of effacing himself
from the picture as much as is consistent with the
position he holds, a circumstance that is appreciated
by the public, which in Minneapolis at any rate,
does not regard m. c.’s as the last word in enter-
tainment, when they are at their best. The man-
agement also wisely takes him out of shows fre-
quently so he doesn’t become tiresome.
The Minnesota Orchestra plays “Flower Fantasy”
for an overture and “Anchor Away,” the naval
college tune, for an encore, under the direction of
Oscar Baum.
Eloise Rowan is at the organ and Gertrude Lutzi,
popular and sweet voiced soprano, sings during the
overture.
The picture is “The Lady of Scandal,” with Ruth
Chatterton, right now Minneapolis’ most beloved
actress.
St. Louis Fox
Week Ending June 5
Bert Frohman, the Prince of Personality, who is
soon to depart temporarily from these parts, mas-
tered the Fanchon & Marco revue, “Skirls, ” which
brought to town a company of clever artists includ-
ing Billy M. Greene, Addie Clifford, Julia Curtiss,
Ruth Silver, et al.
The 1930 edition of the Fox Movietone Follies was
on the screen. Not so hot.
Tom Terry at the organ gave another of his very
delightful recitals.
Another song-composer has “broken into” the
movies. Edward Sedgwick, Buster Keaton’s director,
and who in the past has written a number of
popular song hits, is the proud parent of the theme
song, "A Military Man,” in Keaton’s new Metro-
Goldwyn-Mayer feature, “Forward March.”
The lilting march song is sung by troops in
France in the picture and also is used as a solo.
Sedgwick wrote both words and music. Former
song hits by the director-composer include “You
Told Me to Go,” “Just Remember” and “The Ore-
gon Trail.”
Sedgwick is one of two screen directors who aside
from pictures have scored as song writers. The
other i6 Victor Schertzinger.
The new Keaton picture is a hilarious comedy of
army life, with Keaton playing a millionaire’s son
who gets into the army. Sally Eilers plays the
heroine, and Cliff Edwards, Eddie Brophy, Victor
Potel, Pitzi Katz, Arnold Korff, Frank Mayo and
others of note are in the cast.
Kansas City Mainstreet
Week Ending June 6
The Midland headlines a big bill this week with
the popular radio artist. Little Jack Little. Mr.
Little uses a large radio on the stage, and his voice
comes through this in the familiar way, even before
he actually appears. He sings popular numbers and
plays the piano, and for an encore play6 some of
his own compositions which have been well-known in
the past. The “whispering singer” is called back
many times by the audience.
Freddie Stritt’s appearance on the hill is made
doubly popular by the fact that several seasons ago
Freddie was master of ceremonies at Kansas City’s
Mainstreet. Nevertheless his act is funny enough to
go over anywhere.
Carlton Emmy and His Mad Wags is a dog act
with a Jot of laughs in it in addition to a troupe
of very well-trained dog actors.
The Revel Brothers and Red, two men and a girl,
present a dancing act which is good except that it
has a slow start.
Frank Dobson, the “Love Doctor,” plays physician
in a girls’ camp. Marion Soayers and three Winter
Garden girls, give him very able assistance. The
act is funny.
Indianapolis Indiana
Week Ending June 19
The stage show for the week features a girls’ band
under the title “Magic Melodies.” The magic of the
performance is done by M. Duval who is a clever
sleight of hand artist and baffles the most wary with
his mysterious way of pulling yards of colored silk
from narrow and apparently empty tubes. The
orchestra plays a first-class brand of popular music
under the baton of Helen Lewis and includes a vocal
soloist who is clever. The comedy team of the bill
is Williams and Delaney. Both are good entertainers
and went over in nice shape.
As an added feature, Ed Resener directs the
( Continued on page 50, column 1)
30
EXHIBITORS HERALD-WORLD
June 28, 1930
Before the
Mike
Otto Gray and his Oklahoma Cowboys, famous broadcasting artists, are now duplicating their radio
achievements, in the theatrical field. Since leaving station WLW, Cincinnati, O., where they have
been presenting a daily program for the last three months, their stage presentation has been meeting
with phenominal success. Previous to their engagement at WLW the Gray organization was featured
over the Columbia Network. Otto Gray and his inmitable cowpunchers are real westerners, hailing
from Stillwater, Okla., they are pictured above all ready to hit the trail for the Gray ranch near
Stillwater, for a three weeks* vacation. Early in August, Otto Gray will take his cowboy unit into the
East, marking the band’s first appearance there.
STAGE SHOWS
( Continued from page 49, column 2)
Charlie Davis orchestra from the pit through an
overture called “Echoes of the Bayous,” in which a
vocal refrain is carried by 2n ensemble of negro
singers appearing in tableaux on the stage.
Cincinnati E. F. Albee
Week Ending June 13
Patrons visiting the Albee during the current seven
days, and not otherwise informed, would be justified
in the belief that this is applause week, judging
from the vigorous and prolonged handclaps which
reward each act on the bill, which, incidentally,
taken as a whole, grades considerably above the
average. The get-acquainted spot is held by Don
Lee and Mile. Louise in a highly colorful dancing
turn billed ae "Blue Moods,” in which they are ably
assisted by Joe Cappo and three feminine exponents
of the poetry of motion. “Tiny” Rosen, trumpeter,
adds his bit to the success of the act, which was
well received from the very outset.
Earl Faber, aided and abetted by Helen O’Shea
and Dave Tiney, prove a highly popular trio in a
singing, dancing and talking skit, the high spots of
which are “The Prisoner’s Song” by Faber and a
fast eccentric dance by Tiney, both of which went
over unusually well with the customers.
Irene Franklin, comedienne, holding down third
position, was accorded a royal and hearty welcome
on her initial appearance at each performance. Her
lyrics rendered only as she can do them, were a
distinct delight, especially from a standpoint of
exceptionally clear enunciation, which made her
vocal numbers easily understood in the far reaches
of the vast auditorium. Much of her success is due
to the exceptional piano accompaniment by Jerry
Jam agin, who in real life play6 the role of her
husband. The audience 6imply couldn’t get enough
of Miss Franklin’s work, and she was recalled time
and again, although refusing to take an encore which
she could easily have done. Buster and John West,
the former being a son of the latter, had to go
some to get by next to closing, especially in their
dancing numbers. However, the team, assisted by
a comely miss with auburn locks, Marjoria De
Haven, soon convinced the audience that their work
was going to register par plus. The act practically
(Continued on page 51, column 1)
By BOBBY MELLIN
Fire that destroyed the building next door to the
Chicago headquarters of the National Broadcasting
Company, 180 N. Michigan Avenue, last Tuesday
afternoon, failed to drive Mildred Barton, telephone
operator, and Edward Hortsman, plant engineer,
away from their jobs, although practically everyone
else in the organization was forced to the street by
smoke and heat. Fortunately, no programs were
on the air from the Chicago studios at that time,
and by six o’clock, the circuits had all been checked
and showed no damage.
...
What is planned to be the greatest demonstration
of military personnel and equipment that has ever
been held in the United States in time of peace, will
be held in Chicago during the week of June 21st.
The NBC will broadcast an hour of this great war
show to be known as the United States Military Ex-
position and Tournament — Happy Ray Miller and his
orchestra are now being featured at the Triangle
Cafe and is heard thrice every evening over WGBS.
...
Jimmy Cairns, manager of Santly’s Chicago office,
is quite a radio artist, being featured over WBBM
twice a week — A unique broadcast is being given
over the Columbia Broadcasting System every week
featuring Tom Gerun, Charlie Straight and Irving
Aaronson, alternating with A1 & Pete on what is
known as a sustaining chain hook-up — Our old
friend Joe Kayser is back in town as the main
attraction at the Municipal Pier, broadcasting over
station WCFL, the Voice of Labor station.
...
It is usually the custom to give an orchestra
leader four weeks’ notice when desiring to dismiss
with his services, but it seems that the union waives
this right when the government steps in, for such
is the ease of Jimmy Green, popular orchestra leader,
who reported for work at the Cocoanut Grove one
evening and found the place padlocked by the Federal
authorities for violation of the prohibition law.
Jimmy had no trouble getting located, however, for
Joe Eng, owner of the Golden Pumpkin Cafe, im-
mediately hired Jimmy and his orchestra for an
indefinite engagement.
* Jjt *
Ruth Farley, organist, had quite an unusual organ
novelty as her solo last week at the Nor-Shore theatre,
using Kay Roynane singing via the “mike,” and from
reports of various people who listened in it was
very pleasing. This should please Roy Bruder,
manager of the Chicago theatre very much, for Miss
Farley and he are depositing their salary checks under
the name of Mr. & Mrs. — One of the sweetest or-
chestra leaders in this city is being boosted by every
publisher in Chicago for a chain. That particular
personality being Henri Gendron who is heard over
WBBM from the Rialto Gardens.
A BIGGER SENSATION THAN EVER!
HORACE HEIDT
and his
CALIFORNIANS
“the most versatile band in America 1”
Just Re-signed With Paramount'Publix For An AdditionaJ
Twenty -six Weeks!
June 28, 1930
EXHIBITORS HERALD-WORLD
51
STAGE SHOWS
( Continued from page 50, column 2)
stopped the show before the trio bowed off to tre-
mendous applause.
Havania, female impersonator, in the headline
position, proved an agreeable surprise. Not only
does he do a series of thrilling balancing stunts,
but he wears around twenty gorgeous gowns during
the course of his routine, the gowns being worn one
on top of the other, and doffed as he proceeds. The
act sent the female portion of the audience into a
state of envy on account of the elaborate costumes,
in addition to the thrillers which clicked from the
start.
The screen portion of this week’s program is
“Safety in Numbers” (Paramount) starring Buddy
Rogers and a quintet of Hollywood beauties. Talk-
ing and 6inging predominate.
San Francisco Fox
Week Ending June 12
The “City Service Idea,” this week’s stage offer-
ing of Fanchon & Marco, sounds like an advertise-
ment for a popular investment stock offering but
isn’t that kind of an idea at all. Instead, it sug-
gests a tie-up with the municipal authorities, with
its street sweepers, policemen and firemen. With its
view of the city hall it becomes so realistic that one
expects Mayor James Rolph, Jr., to step forward
and tell all about his candidacy for the nomination
for Governor, which, by the way is in full 6wing.
The stage show is prefaced by a concert by Walt
Roesner and his Fox Theatre orchestra offering
"Pucciniana,” which includes unforgettable melodies
from "La Boheme” and “Madam Butterfly,” with an
aria from the latter offered as a vocal solo from the
stage. The curtain goes up on a stage setting, the
background of which is an enormous telegram, sent
via Postal, and signed by Mayor James Rolph, Jr.
The city’s white wings make their appearance,
armed with brushes, and proceed to sweep the 6treet
in front of the city hall, singing all the while of
the good old days before the coming of the automo-
bile. The six lads and six lassies dance with their
brushes and are joined by the Mayor, who also
proves light of foot. A newsboy wanders along and
offers a harmonica solo and ends by resurrecting a
guitar from a refuse can and playing a harmonica
and guitar duet.
De Quincey and Stanley, who resemble Mutt and
Jeff in size, do a dance and are followed by the sing-
ing cops who advise that they are looking for trouble.
They dance, each offering a specialty, and get down
to real business when six maids appear on as many
doorsteps, each looking for a policeman.
Walt Roesner introduces Marjorie White, who is
also seen and heard in the screen offering, “Her
Golden Calf,” and she presents a lively singing,
talking and dancing act with a collegiate looking
partner.
The fire department has its inning and Laddie
Lamont does a novel stunt with a fire ladder, climb-
ing to the top and putting on a dress with a
fifteen foot skirt. He gets a good tumble from the
audience, but keeps his perch nicely on the ladder.
An alarm is sounded and firemen and girls slide
down the pole in the fire house and the act comes
to close with the hose truck tearing off to the blaze
with its load of fire fighters.
The act is novel and cleverly presented with
numerous opportunities for exploitation tie-ups.
New Orleans Saenger
Week Ending June 13
With a whoop and a bang, amid gorgeous settings,
sumptious wardrobe and varied colored lights, Ruth
Laird and Her Texas Rockets opens the current
Publix offering of “Valentines on Parade,” and leav-
ing nothing to be desired in the way of light and
pleasing entertainment for the regular patrons.
True, visiting artists are on the bill, and the
stage band, whom we know well enough to call them
by their first names, and in many instances by the
endearing title of “kid,” endeavors to detract atten-
tion to themselves, but the Rockets from the wild
and wooly 6tate of Texas, the home of Jim Ferguson,
Ma, and Dan Moody, have entrenched themselves in
the hearts of the theatre going public, so much, that
even the principals, like DeWolf Hopper used to
say, “never would be missed,” if their automobiles
got balky, like Jake’s mule, and went backwards
instead of forward.
However, there is plenty of talent this week in
the persons of Virginia Johnson and Helen York,
sopranos, who sing together in an amirable manner,
selections from various operas, closing with the "Wed-
ding of the Painted Doll,” and their interpretation
as to how the St. Louis Blues, would be sung in
grand opera, which was a revelation to the jazz
hounds who listened in amazement. Both Miss John-
son and Miss York received much favorable comment
from the local reviewers.
Kendell Capps, a meek looking young man who
parts his hair in the middle, despite the fact that
he plays the saxophone, was a wonder in an acrobatic
dance which received much aprlause, not only from
the ladies but by the men folks as well.
No vaudeville bill is complete without a nut come-
dian. Noah had one in the Ark — Jocko who made
life miserable for the parrot by pulling his tail
feathers out, and the framers of all vaudeville acts
have followed suit down the ages. This week it is
Cy Landry who puts over some clever stuff and omits
all references to the race of people who wear kilts
and play the bagpipes, a welcome omission in the
minds of many. Cy is really good. In fact the
entire bill is good, 6tage band and all.
A new organist is on the job, Herbert Koch, and
he plays fairly well so much that the audiences demand
that he repeat his selections. Herbie, as he desires
to be known came all the way down from the 6tate
of Des Moines, Iowa, to be more explicit and has
made good from the start.
The feature film is Gary Cooper in “The Texan.”
Kansas City Mainstreet
Week Ending June 13
A hilarious week came to the Mainstreet this week
with Olsen and Johnson. The act was a riot and
went over with men, women and children alike.
The children, just out for summer vacation, almost
stormed the place. The two “nut” comedians carried
with them a large company, including Sydney Bigson,
Clyde Hager, Baron Hopper, the Park Sisters, Leo
Artega, and Red Pepper. The act seemed to go on
all over the stage and all over the house. Skits are
performd quickly and changes are very rapid. The
Paul Revere skit, in which Paul shoots the horse
when he finds a good-looking girl, is one of the
many parts of the act which are memorable. The
Wall Street skit is just as good. From first to last
the performance is a scream.
The Kitayamas, original acrobats, open the bill.
They do some excellent contortion stunts, and some
balancing that is extremely well done.
Sol Gould has an act which he calls “Ramona,”
and in which he is assisted by Helen Kay Booth,
George Shafer, and A1 Gould. The act is funny
enough, but would be just as witty and more pre-
sentable if some of the raw jokes were cut out.
Veteran Publisher Dies
( Special to the Herald-World)
NEW YORK, June 24. — The funeral of Leo Feist
was held Monday at the Sinai Temple, Mount Ver-
non, N. Y. The noted music publisher, who was
known as the man who “introduced modern, honest
business principles into the publishing of popular
music,” died Saturday, arthritis being the immediate
cause. His first published composition was “The
Path of True Love Never Did Run Smooth.” On
profits from this he establshed hmself. He paid
royalties promptly and is said to have been the first
publisher in this country to pay royalties on copies
sold to orchestras as well as those for general
distribution.
His best seller was “Star of the East,” of which
nine million copies were sold. He also made a for-
tune out of “Over There” and “Rose of No Man’s
Land.” Feist was 60 years old and is survived by
his wife and three sons.
The Singing Organist
Original Microphone Novelties
WARNER BROS. THEATRES
NEW YORK
Hollywood
Tunes
( Special to the Herald-World)
HOLLY'WOOD, June 24. — Eddie Cantor
cracks that the only difference! between
playing “Whoopee” in the stage and film-
ing it was that in the latter case there were
more snakes in the audience. The company
spent five days on the desert and bagged
several rattlesnakes.
* * *
The new Pantages here is keeping a
steady line of 30 girls to supplement the
regular Fanchon and Marco Sunkists in all
Ideas playing there.
* * *
The first passenger elevator to ba in-
installed in a film studio is in operation at
Paramount.
* * *
“Just Imagine,” the first musical to be
written, staged and produced by DeSylva,
Brown and Henderson, will start filming
this week at Fox.
* * *
Bert Kalmar and Harry Ruby will do the
music for “Amos ’n’ Andy.”
* * *
Anne Caldwell has completed the lyrics
for “Half Shot at Sunrise.”
* * *
Ben Bernie replaces Irving Arronson at
the Roosevelt Blossom Room. Bernie’s
band is playing the Egyptian for an in-
definite run, at present.
* * *
“Pooh,” said Lowell Sherman, flippantly,
“who’d want to be a comic?”
“Pooh yourself,” said Bert Wheeler and
Robert Woolsey, “and why be an actor?
Any old ivory ball can take a cue.”
* * *
“Her Man” is an original story by Tay
Garnett and Howard Higgin based on the
popular ditty, “Frankie and Johnnie.”
* * *
Cliff Edwards will be a hog-caller in
“Remote Control” for MGM.
* * *
Arthur Lyons, head of the Lyons and
Lyons Agency, left for New York this
week. It is understood that he will return
to announce plans for a Hollywood branch
of his organization.
=k * *
Collins, Sullivan and Duffy Agency, Inc.,
opened offices at the Roosevelt Hotel here.
All branches of the picture business will
be represented. The trio is well known.
Collins recently resigned as an executive of
the R K O booking office in New York.
Sullivan for the past 20 years has been pro-
moting obscure artists to better jobs. Duffy
is the former owner of the Silver Slipper
and one of the promoters of a Madison
Square Garden to be built here. He is also
manager of Primo Camera, giant fighter.
Publix Signs Heidt’s
Californians for
26 Weeks
( Special to the Herald-World)
NEW YORK, June 24. — With 18 weeks yet to go
on their present contract, Horace Heidt and his
Californians have proved such a sensation that Para-
mount-Publix has signed this internationally famous
orchestra for an additional 26 weeks.
The University of California melody makers are
now on a tour that winds up the latter part of
October. At that time, it is expected that they will
be brough back to New York to alternate between
the New York and Brooklyn Paramount theatres for
the 26 weeks.
52
EXHIBITORS HERALD-WORLD
June 28, 1950
BEST SELLERS
Week Ending June 21st
No. i
“When It’s Springtime in the Rockies”
(Villa Moret).
No. 2
“Dancing with T ears in My Eyes” —
(Witmark & Sons.).
No. 3
“Stein Song” — (Carl Fischer).
No. 4
“I’m in the Market for You” — (Red
Star Muisc Co.).
No. 5
“If I Had a Girl Like You” — (Leo
Feist).
No. 6
“What’s the Use” — (Leo Feist).
“Moon Is Low” — (Robbins Music
Corp.).
“It Happened in Monterey” — (Leo
Feist).
No. 7
“You Brought a New Kind of Love
to Me” — (Famous Music Corp.).
“Cottage for Sale ” — (De Sylva, Brozvn
& Henderson).
No. 8
“Absence Makes the Heart Grozv
Fonder" — (Remick Music Corp.).
“There’s Danger in Your Eyes” —
(Irving Berlin).
“ Reminiscing ” ■ — (Re m i c k M u sic
Corp.)
“I Love You So Much” — (Harms,
Inc.).
“Song Without a Name” — (Leo Feist).
“Telling It to the Daisies” — (Remick
Music Corp.).
“Sing You Sinners” — (Famous Music
Corp.).
“Around the Corner” — (Leo Feist).
“Should I” — (Robbins Music Corp.)
“Under a Texas Moon” — (Remick
Music Corp.).
“Down the River of Golden Dreams”
— (Leo Feist).
“LIVIN’ IN THE SUNLIGHT— LOVIN’ IN THE
MOONLIGHT” — (Famous Music Corp.) One of the
songs in the Paramount feature. “The Big Pond.”
•with Maurice Chevalier. An optimistic song that is
■written up great, both as to lyric and music. Words
by A1 Lews, music by A1 Sherman.
* * $
“I LOST MY GAL FROM MEMPHIS”— (J. Morris
Music Co.) A hot tune that is a little different from
the type that this firm has worked on in the past.
Is getting a big rise on the air here. Words by
Charlie Tobias, music by Peter De Rose.
* * *
“ABSENCE MAKES THE HEART GROW FON-
DER (For Somebody Else)” — (Remick Music Corp.)
— These writers have taken an old idea and written
up with a new twist. It’s a good song and will no
doubt sell. Lyric by Lewis and Young, music by
Harry Warren.
* + *
“UNDER VESUVIAN SKIES”— (Donaldson, Doug-
las & Gumble) — An Oriental fox trot by two well
known writers. Will make an excellent dance tune
and also a good song of the better class for high
class singers. Lyric by Edgar Leslie, music by Bur-
ton Lane.
* • •
"AM I THE ONE” — (Leo Feist, Inc.) — This song,
written by a leading Eastern orchestra leader and
leading national known organist has real merit.
Looks commercial, too. Words and music by Rudy
Vallee and Bob West.
ORGAN SOLOS
Leo Weber (Texas, San Antonio), the ace organ-
ist and master of the console of the Texas theatre’s
golden voiced Wurlitzer organ, played as his premiere
opening at this Publix house the following numbers,
"Exactly Like You” (this reviewer wonders to whom
Weber dedicates this number to), “Should I,” "I'm
a Dreamer, Aren’t We All?” and "Following You”
(who are you following, Mr. Weber?).
Leo is from a very successful tour of the Publix
theatres in New York City, and it looks from all
indications that Weber is starting in to be a prime
favorite here, judging from the many friends he
has made the past week.
Leo Weber sends his regards to his pals back East
and has asked ye reporter to mention his good friend,
Mr. Ed. Dawson and others.
Stanley Pinhero (Newark, RKO Proctor’s Palace)
who is one of the latest of organists to succumb to
the modern mode in presenting organ solos, offered
"Opportunity,” as the title for this week’s solo.
Orally, via mic. Pinhero announced, in a clear, un-
derstandable voice that "Opportunity” was instigated
by some “movie” men, who were looking for talent
and singers. The idea conveyed was for the audi-
ence to sing and the “movie” men would walk
throughout the house and pick the ones with the best
voices. Seemingly, taking Pinhero seriously, the
audience lustily sang the following numbers: “It’s
a Wonder You Don’t Feel It,” “It Happened in
Monterey,” “Ro-Ro-Rollin’ Along,” “Telling it to the
Daisies” and “One I Love Can’t Be Bothered with
Me.” Pinhero, who has always been popular at this
house, has become even more so, now, with his talk-
ing novelties.
Leonard Smith (Chicago Avalon) offered a novel
and most effective organ presentation that I have
had the pleasure of seeing in quite some time. It
was called, “A Blue Fantasy” and he was assisted
by a charming Miss Helen Gallagher behind the
scrim at the grand piano. Incidental slides ask the
audence if they knew where the blues got their first
start playing, “Birth of the Blues” as accompani-
ment. Mis6 Gallagher then played “Blue Danube”
behind the scrim in a blue spot with Smith accom-
panying. Smith then played, “Blue as the Night” as
a ballad and then as a Fox Trot. One of the Ava-
lon ushers sang. "Am I Blue” from the stage clos-
ing the 6olo. The audience really appreciated the
offering and showed it by the applause they offered.
Ted Meyn (Jersey City Loew’s Jersey) opened his
solo this week with a most beautifully played, orig-
inal symphonic arrangement of “Blue is the Night”
for which he was greatly applauded. Then orally
(via mic.) announced only one number for his sing-
fest. He mentioned, also, that if the audience cared
for more they would have to applaud themselves.
The first number was. "Cooking Breakfast.” Of
course the audience applauded so Meyn played, "Dan-
ger in Your Eyes, Cherie” and finished his pleasing
solo with, “Why ?” To make sure of the applause
Meyn used slides of The American Flag, Lindbergh
and Statue of Liberty, which, incidently, was entirely
unnecessary, inasmuch as he has been at this house
for some weeks now and ha6 become quite a favorite
here.
The only help to the solo these three slides did was
to add to the entertainment value of Meyn’s 6olo,
and to get the audience in a happy mood to sing
each succeeding number.
RADIO SURVEY
Week Ending June 20, 1930
Times
1 — “I Remember You from Somewhere”
(De Sylva) 31
2 — “Exactly Like You” (Shapiro, Bern-
stein) 27
3 — “Swinging in a Hammock” (Irving
Berlin) 27
4 — “I’m in the Market for You” (Red
Star) 26
5 — “If I Had a Girl Like You” (Leo
Feist) 25
6 — Singing a Song to the Stars” (Robbins) 22
7 — “Ro-Ro-Rollin’ Along” (Shapiro Bern-
stein) 20
8 — “A Song Without a Name” (Leo Feist) 19
9 — “Old New England Moon” (Irving Ber-
lin) 19
10 — “Telling It to the Daisies” (Remick).... 19
Hello Everybody — I just heard a little gag about
Harms tune, “What Is This Thing Called Love,”
that I sure some of you have not heard. It goes like
this: He — “What Is This Thing Called Love?”
She — “The tenth word in a telegram.”
$ * *t
Sam Wigler, the “ace” publicity man for Red Star,
mentioned to me that “High society is going for
(in a big way) the firm’s song, ‘High Society Blues.’ ”
“It is reported that ‘I’m in the Market for You’ ” is
is the favorite dance selection with the “swanky”
guests who frequent the fashionable Hotel St. Regis
in New York City, where Vincent Lopez, the na-
tionally known musical conductor, holds forth
nightly. Lopez, who presented the first broadcast
of popular music over the old Westinghouse station
in Newark, when radio was just a swaddling infant,
is still the King of the Air, and is conceded by many
to be the most popular orchestra leader of the day.
* * *
In about two weeks I will conduct a column
(beside this one) which will be known as “New
York Best Sellers,” in which you will get an authen-
tic and honest listing of the best sheet music sales
each week. This list will not be entirely compiled
by me, for I am getting the assistance of two
agencies, who are very well known for their fair
dealings and honest lists.
» * *
Many of you music publishers who in the past
twelve months have been bewailing the fact that
there are no more organists who could feature your
songs, would be wise in building up this department
again because from inside sources I have learned
that the organist is coming back into his own again
throughout the country and will be featured in a
bigger way than ever before. The music firms who
can see the great plug that the organist is capable
of giving a song and they who go to the trouble
of writing good "mic” and talking material for
these organists are the ones who will benefit. This
is not just idle talk to fill up space ; it is real news
from a number of very reliable sources.
* * *
A1 Dubin and Joe Burke, Warner song writers,
are going to see another success of theirs this year
when “Kiss Waltz” gets around. These two aces of
melody have written “Kiss Waltz” for “Dancing
Sweeties,” a future Warner Bros, and Vitaphone
release, and those in the know are all steamed up
over the tune. They say it’s going to be as great
a it as their current hit, "Dancing with Tears in
My Eyes.” Sam Serwer thinks it’s swell. Witmarks
publish it.
* * *
The Shubert Music Publishing Co. has designated
Harms, Inc., as sole selling agents for the musical
score of the Shubert production, “Three Little
Girls.” Included in the score are “Love’s Happy
Dream,” by Harry B. Smith and Walter Kollo, and
“Love Comes Once in a Lifetime,” by Stella Unger,
Harold Stem and Harry Perella.
Stella Unger was “discovered” last September by
Saul Bemie. His enthusiasm for her lyrics prompted
him to publish three of them, with music by Jimmie
Johnston. Her success since then has been marked
by several lyrics in various Broadway productions
and the acceptance of many popular songs by lead-
ing music publishers.
* # »
“I Remember You from Somewhere” is making
Danny Winkler of DeSylva, Brown and Henderson,
Inc., break into broad smiles with its popularity.
He is also proud of “Havin’ You Around Is Heaven,”
which is also coming right along.
June 28, 1930
EXHIBITORS HERALD-WORLD
53
Driving Course for
Golf Fans Opens for
Business Near Albany
Night Baseball Makes Its Appear-
ance in Sacramento ; Lighting
Draivs Crowds
(Special to the Herald-World)
ALBANY, June 24. — The latest thing in
the way of competitive attraction in the
Albany territory is “Golfland,” which has
opened up on a vacant area between the cities
of Albany and Troy, and which is attracting
fully as much attention as the Tom Thumb
golf courses, which as yet have not made their
appearance in this part of the state. This
Golfland gives the golfer, or the would be
golfer, a chance to whack away at a pailful
of balls for the price of fifty cents, the field
being measured out with certain distance
markers, which give the player an idea of
how far he is knocking the pill. The field
does more business at night than during the
daytime and is illuminated with floodlights.
Bright Lights Attractive
(Special to the Herald-World)
SAN FRANCISCO, June 24.— Exhibitors
are suddenly awakening to the fact that they
have no monopoly on bright lights as a lure
to attract patronage. Out of a clear sky has
come night golf and night baseball and va-
cant lots and ball parks have blossomed forth
with a brilliance that makes the theatre seem
dark by comparison. Darkness is being trans-
formed into light to further sports and the
theatre is no longer the only place to go for
amusement after sundown.
Night baseball, the first on the Pacific
Coast, was launched this week at Sacramento
by the Pacific Coast League and immense
crowds have been attracted. Whether or not
it will become a permanent feature remains
to be seem, but it is considered likely that it
will. Plans are already under way for the
illumination of other parks and the com-
mencement of minor league games at night.
Just now exhibitors are wondering whether
or not they will be able to build up their
matinees to care for the falling off in male
patronage at night, which is already being
noted
Richard Bennett Predicts
Legitimate Stage Revival
Richard Bennett, actor, makes the prediction
that the legitimate stage is to have an un-
precedented revival, but he believes that it
will be a different type of drama. Instead of
the mystery and crook plays will be dramas
that appeal to the mind as well as the emotions.
American playwrights, he expects, will handle
sectional stories of these United States in
much the same manner that European authors
handle different sections of their countries.
Regal Films to Continue as
MGM Canada Distributor
(Special to the Herald-World)
TORONTO, June 24. — Official announce-
ment has been made that Regal Films, Lim-
ited, Toronto, will continue as Canadian dis-
tributor for Metro-Goldwyn-Mayer and Pathe
products, as well as securing various British-
made and other independent features, for the
year 1930-31. Regal has six branch offices in
key cities across the Dominion.
Walter S. Caldwell is
Loew9 s Toledo Manager
(Special to the Herald-World)
TOLEDO, June 24. — After resigning from
the show business after being in it for 20
years, Walter S. Caldwell has returned to it
as managing director of Loew’s Valantine
theatre in Toledo. Most of his theatre experi-
ence was always confined to New York City.
w
THE VOICE OF THE INDUSTRY
LETTERS FROM READERS
Fire Doesn't Stop Him
I RECEIVED THE PLAQUE ON SOUND
two weeks ago.
I should have written sooner but three and
a half weeks ago we had a bad fire in our the-
atre. We rebuilt the interior and front, work-
ing day and night, spent ten thousand dollars
on improvements and believe me, I’m mighty
proud of it now.
We opened yesterday. It’s entirely original
and they’re coming over from the big towns to
look it over. — Merle R. Blair, Regent theatre,
Cedar Falls, Iowa.
Mayor Presents Plaque
WE ARE SENDING YOU AN ISSUE OF
our paper of June 13, covering presenting of
the bronze plaque you so kindly sent us to be
presented to the Royal theatre. Mayor C. E.
Stout made the presentation speech at the the-
atre Sunday night and Mrs. Georgia O. Rasley
responded in a very neat speech accepting the
plaque and promising every effort to be wor-
thy. The house was packed at both shows
and Mrs. Rasley and the mayor given hearty
applause. — George A. Mills, the Holt County
Independent, O’Neill, Nebr.
Four MGM Films Repeat
On First Chicago Runs
Four M G M pictures have had “repeat” first
run engagements in Chicago during the past
year. Joan Crawford’s “Our Modern Maid-
ens,” ran for a week at the Chicago theatre
and was then transferred to the Oriental.
Greta Garbo’s “The Single Standard,” showed
at the Chicago for a week and then went to
the Oriental.
Recently, “Caught Short,” with Marie
Dressier and Polly Moran, showed at the Chi-
cago and was then transferred to the Roose-
velt, and the most recent is “The Divorcee,”
with Norma Shearer, which, after a week at
the Chicago, went to the Oriental.
Calls American Pictures
Popular in Australia
( Special to the Herald-lVorld)
SAN FRANCISCO. June 24.— John R. Shaw,
director of the Empire theatre, Sydney, Aus-
tralia, is a visitor, having come to the United
States to look over the amusement situation,
Reduces Admission
To Factory Workers
(Special to the Herald-World)
TOLEDO, OHIO, June 24.— Jack
O’Connell, manager of the Vita-
Temple theatre, has formed a local
organization to be known as the
Business Women’s Club, which will
start with a membership of approx-
imately 10,000 women recruited from
local factories. Each member is to
receive a credential which will admit
her to the Vita-Temple at any time
after factory hours, although a serv-
ice charge of 25 cents is made, as
compared with the regular 50 cent
admission.
and will spend several weeks in California.
He says that American talking pictures have
become decidedly popular in Australia and
that the residents of the antipodes have no
objection to the American accent. The audiens
have hampered legitimate drama there, the
visitor asserts and have killed off musical
comedy.
Caravan of Sound Trucks
Visits Canada9 s Minister
(Special to the Herald-World)
OTTAWA, June 24. — A singular spectacle
presented itself in Ottawa, the Canadian Capi-
tal, on Friday, June 13, when a caravan of
sound trucks set out for Kingsmere, the
mountain retreat of Right Hon. W. L.
Mackenzie King, Prime Minister of Canada,
in the Gatineau region north of Ottawa.
It was the most imposing fleet of talking
topical trucks yet to be seen in the Dominion,
comprising the Fox, Pathe, Paramount and
Hearst Metrotone News transports. Head-
ing the expedition was Manager Joe Franklin
of B. F. Keith’s theatre, Ottawa, who was
instrumental in arranging for the film in-
vasion of Premier King’s domain for the
combined interview just prior to the premier’s
departure for a speaking tour of the coun-
try for the elections July 28. Incidentally, the
news cameramen saw some of the scenic
grandeur of the Gatineau Mountains but it
wasn’t scenery they were after.
Theatre Men of Northern
California Hold First
Golf Tournament of Year
( Special to the Herald-World)
SAN FRANCISCO, June 24.— The Lake
Merced Golf and Country Club was the scene
recently of the first northern California mov-
ing picture industries golf tournament and
all day long the course resounded with
mighty swats and the whine of zooming golf
balls. Circuits, independent theatres, film ex-
changes and supply houses were all repre-
sented, with more than sixty players taking
part, and others on hand for the luncheon.
Lin Hares, of Pathe, won the champion-
ship cup for low gross, with E. Cannon, of
Warner, annexing the prize for second low
gross. Herbert “Dutch” Reimer, popular rep-
resentative of Foster & Kleiser, outdoor ad-
vertisers, won the cup offered for first low
net, with George Mann, of the Redwood thea-
tres, walking away with second low net
honors. Grover C. Parsons, manager of the
local M G M exchange, was awarded the
trophy for the best dressed golfer, and Teddy
Nasser got the booby prize for the highest
score.
The affair was arranged by a committee
which included James Nasser, Charles M.
Thall, C. B. Milton and Barney Greenberg. So
successful did it prove that plans are being
made for holding another in the fall anil
making it a semi-annual event. So many
prizes were offered for the initial tournament
that every contestant won something.
Dramatic Critic in Auto Accident
SAN FRANCISCO — Curran D. Swint, dramatic
critic for the San Francisco News, is recovering in
the Sutter hospital, Sacramento, from injuries received
in a skidding automobile.
54
EXHIBITORS HERALD-WORLD
June 28, 1950
CLASSIFIED
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Exhibitors Herald-World, 407 So. Dearborn St., Chicago, 111.
The Recognized National Classified Advertising Medium
Sound Equipment Bargains
BUY AT LOWEST WHOLESALE PRICES—
BRAND NEW MERCHANDISE— Sound-on-Film
Heads, $198.50; Rochester-Built Turntables, $69.5U;
Samson Pam, 250 Amplifiers, $54.45; Audak Profes-
sional Type Pickups, $17.95; Speedometers, $9.95;
Wright-DeCoster Speakers, $29.40; Jensen Speakers,
$17.80; Exponential Horns, $48.80; Giant Exponen-
tial Units, $46.35; Constant Faders, $13.90; Guaran-
teed Tubes, 50% off; Photo-cells, $14.95; G. E. Exciter
Lamps, 98c; Optical Systems, $29.50; Head Amplifiers,
$29.60; Synchronous Motors, $29.50; W. E. Approved
Sound Screens, $49.00. Write us your needs. Ad-
dress Service-On-Sound Corp., 1600 Broadway, New
York City. N. Y.
DA-TONE sound screens a foot, 60c. Beaded sound
screens a foot, 75c. Synchronous 54 H.P., motors,
$50.00. 54 HP. variable speed motors, $27.50. Large
hub two-thousand foot reels, $2.00. Imported Mirror
Arc mirrors guaranteed finest made 7", $6.00. Film
Speedometers, $14.75. New Simplex magazines, up-
per, $19.75; lower, $29.75. Large half size lenses,
$25.00. Gundlach lenses, $5.00. Mazda_ regulators,
$37.50. Lens polish, a pint, $2.00. New Strong
rectifier tubes for 30 ampere, $13.50; for 15 ampere,
$7.25. Heavy film splicers, $6.00. Mazda globes for
any machine, discount 10%. Sure-fit Simplex parts,
discount 10%. Two Simplex machines like new with
new Strong Low-intensity lamps and G. E. low-in-
tensity generator, $1175.00. Powers 6B Mazda ma-
chine good as new, $300.00. Two Powers 6B bases,
$150.00. Any size carbons National Bio. Electra
Discount 10%. Two Strong low-intensity lamps,
demonstrators, $300.00. Two Strong 30 amperes rec-
tifiers slightly used, $250.00. Two Powers 6B ma-
chines complete with heavy Grimes Turntables ready
for sound projection guaranteed best made. $900.00.
Write or wire us your needs. Twenty years in the
theatre supply business. You take no chance when
vou order from the Western Motion Picture Co.,
Danville, 111.
For Sale
ATTENTION, EXHIBITORS AND SUPPLY
HOUSES — On hand — 1,000 double-plated Asbestos
Heat Shields for Simplex Machines, made of the best
grade of material. Guaranteed not to break. At a
big bargain. Write for prices on quantity desired.
Address Joseph Spratler, 12-14 East Ninth St., Chi-
cago, Illinois.
Miscellaneous
BANNERS — 3x10, cloth, $2.00; paper, $1.50. Scen-
ery— Lobby-Cards. Address Pueblo Signs Shop,
Pueblo, Colorado.
1,000 3x8 BILLS, $1.00; 200 FLASH 11x14 TACK
CARDS, $2.85. King Printers, Warren Illinois.
THEATRE LOBBY FRAMES— Manufacturer to
you. Low cost. Address Gem Frame Company, 2805
Brighton, Kansas City, Mo.
100 LIGHTING STUNTS WITH CHALK, $1.00.
Address Sailor Chris, 2926 Garfield, Kansas City,
Missouri.
TRAILERS ON ALL FEATURES. Reasonable
rentals. Address Worldscope Service, Box 4673, Kan-
sas City, Mo.
Stationery
“NEARGRAVURE” (“Neargravurembosso” plate-
less embossing) processes. Special Neargravure 250
envelopes, 500 85 4x714" letterheads $3.33, or 854x11"
$4.44, postpaid. Sollidays, EXH-124, Knox, Indiana.
Equipment for Sale
FOR SALE — 2 Simplex machines, very good con-
dition. Address Marquette Hall, Harper, Iowa.
FOR SALE — One pair Syncrodisk Tables with
pick-ups and fader. Used only sixty days. Perfect con-
dition. Address A. D. Boon, Franklin, Mo.
SIX BRAND NEW $55.00 record cabinets for
$35.00 each. FOUR NEW TYPE $25.00 lens holders
for $20.00 each. . Address Box 489, Exhibitors Her-
ald-World, 407 S. Dearborn St., Chicago, Illinois.
FOR SALE — 1 Pacent Reproducing Machine, Film
and Disc; in perfect condition. Apply State Theatre,
Bogalusa, La.
FOR SALE — I have one Reproducer Pipe Organ in
first-class condition. Cost $2250.00. Have $450.00
worth of music. I dare anybody to make me an of-
fer on it. Will trade for seats, Simplex Projector or
what have you? Address Strand Theatre, Jesup,
Georgia.
BRAND NEW RECORD CABINETS— $14.00 each.
Cost $35.00. Address Vitadisk Company, Inc.,
Rochester, New York.
FOR SALE— THREE TURNTABLE NON-SYNC.
MACHINE. One hundred-sixty record selections —
cabinet for same complete one hundred dollars. Ad-
dress Playhouse, Clyde, New York.
FIRST HUNDRED DOLLARS TAKES BEAU-
TIFUL Phototone Non-Synchronous Speaker Tubes,
Record Cabinet, Fifty Records, perfect condition.
Address Ritz Theatre, Clearfield, Pa.
“BESTLITE” SHUTTERS GIVE MORE_ LIGHT,
minimum flicker, perfect Technicolor. $15.00, the
price. Address Bestlite Shutter Co., 3900 Third Ave.,
Sioux City, la.
FOR SALE AT A BARGAIN— ONE AUDI-
PHONE Talking outfit complete with Daylight Screen.
Address Lanett Theatre, Lanett, Alabama.
WHAT A RELIEF! NO MORE WORRY over
bassy, barrely, boomy recording. SOS mixes out
mush, makes dialogue clear, sharp as a bell, sweetens
sour music. $25.00, week’s trial, $5.00 down. Address
Service-On-Sound Corp., 1600 Broadway, New York
City, N. Y.
BARGAINS, DEMONSTRATORS, NEW AND
REBUILT Projectors, Reflector Arcs, Generators,
Rectifiers, Lenses, Movietone Masks, Magnascope
Screens, Booth Equipment, Lowest Prices. We are
factory surplus buyers. Address Service-On-Sound
Corp., 1600 Broadway, New York City, N. Y.
FOR SALE— PHOTOTONE NON-SYNC. Good
as new with cueing rack and 200 records $225.00.
Minusa screen, 11x14, $15.00. Address Starette The-
atre, New Castle, Indiana.
TWO ACME S. V. E. PORTABLE projectors, like
new. $75.00 each. Address DeVaul’s Films, Oneonta,
N. Y.
MOVIEPHONE SOUND ON FILM TALKING
equipment complete, for Powers 6A or 6B. Used two
months, lost lease. Will sell for $500.00 cash. Ad-
dress Liberty Theatre, Holbrook, Arizona.
PRACTICALLY NEW HALF SIZE CINEPHOR
lenses, also quarter size. 2 good used Simplex Pro-
jectors with G. E. Mazda 2 Simplex Mazda with
National regulators like new. 2 new variable speed
motors. Prices right. Address Box 492. Exhibitors
Herald-World. 407 S. Dearborn St., Chicago, Illinois.
FOR SALE— FOUR DYNAMIC SPEAKERS.
Also 400 opera chairs. Write Nebraska Theatre
Corn., 2814 Leavenworth St.. Omaha, Nebraska.
TWO SLIGHTLY USED TURN-TABLES, com-
plete with Audak pick-ups and fader, $65.00 each.
Address Charles Mason, 240 Columbia Avenue,
Rochester, New York.
MOVIE-PHONE DISC EQUIPMENT for Sim-
plex, guaranteed good condition. Instructions for
installing. $350.00 cash. Address Mission Theatre,
Dalhart, Texas.
FOR SALE — 1 Holmes Portable Projector and
8x10 Raven Halftone Screen. Both for $125.00 cash.
Address Strand Theatre, Jesup, Georgia.
FOR SALE— 280 VENEER THEATRE SEATS
50c each. Phototone Non-Sync., good as new with
200 records $250.00. Address Lyceum Theatre, Terre
Haute, Indiana.
FOR SALE— PHOTOPHONE NON-SYNC., 7
months old, 150 records, $190.00. Address Galen The-
atre. Marysville, Pa.
THE TALK OF THE TALKIES— Synchronized
reproducers, new 1930 models for lease at $5.70 a
week. Rentals give you ownership. Address Life-
tone Service Incorporated, Oregon, Illinois.
2 REBUILT SIMPLEX MACHINES, double
bearing intermittent movements, with five-point pedes-
tals at $450.00 each. Address Box 481, Exhibitors
Herald-World. 407 S. Dearborn St., Chicago, Illinois.
THEATRE EQUIPMENT BARGAINS. We can
save you money on anything you want. Write for
prices. Oldest independent theatre supply house in
America. You take no chance when you buy from
the Western Motion Picture Company, Danville, Til.
FOR SALE— STEEL PROJECTION BOOTH for
one machine, $10.00. 2 1054x1354 feet GOLD
FIBRE SCREENS, $25.00 each. 2 Mazda LAMP-
HOUSES with transformers, $50.00 each. Address
Rio Theatre, Oak Creek, Colorado.
FOR SALE— TWO PACENT DISC EQUIP-
MENTS Complete. Cost $2860, will sell for $800.00
cash. Address Liberty Theatre, Peru, Indiana.
MOVIETONE SOUND TRACK MASKS FOR
POWERS PROJECTORS, $6.00 per pair. Satisfac-
tion guaranteed or money refunded. Address Preci-
sion Mask Co.. 4026 West Florrisant, St. Louis, Mo.
“CAN YOU INSTALL YOUR OWN SOUND?”
Others have at a great saving. Detailed prints and
photographs are furnished. Write for prices and
terms. Address The Lifetone Co., Oregon, Illinois.
BIG BARGAINS in rebuilt Simplex Powers 6-B
and 6-A motiograph machines, all motor driven, in
guaranteed condition, as well as used low intensity
arc reflector lamps with or without machines at
reasonable prices. Big stock of rebuilt exhaust and
oscillating fans for AC and DC current. Generators,
all makes, ticket selling machines, film containers, all
at bargain prices for immediate shipment. Write for
bargain list. Address Illinois Theatre Equipment
Company, 1029 S. Wabash Ave., Chicago, Illinois.
THEATRE EQUIPMENT, new and used. Opera
chairs, projectors, screens, generators, rectifiers, re-
flecting arc lamps, etc. Write for bargain list and
catalog. Address Movie Supply Co., 844 Wabash,
Chicago, Illinois.
FOR SALE — Reflector Arc Lamps and accessories,
also guaranteed rebuilt Powers 6-A and 6-B and Sim-
plex Heads. Best prices. Write Joseph Spratler,
1214 E. Ninth Street, Chicago, Illinois.
Managers’ Schools
WANTED THEATRE EMPLOYES to learn
modern theatre management and theatre advertising.
The Institute’s training leads to better positions.
Write for particulars. Address Theatre Managers
Institute, 325 Washington St.. Elmira, N. Y.
ADDITIONAL
CLASSIFIED ADVERTISING
ON FOLLOWING PAGE
June 28, 1930
EXHIBITORS HERALD-WORLD
55
Help Wanted
WANTED— AN EDITOR-MANAGER for the So-
ciety of Motion Picture Engineers. Applications are
hereby invited for the combined position of business
manager of the Society and editor of the Society’s
Journal. The editor-manager will be supplied with
capable editorial and clerical assistants, and his duties
will be (a) to edit the Journal under the jurisdic-
tion of the Board of Editors; (b) to transact the
routine business of the Secretary and Treasurer and
the various committee chairmen, and (c) to assist the
President in coordinating the various activities of the
Society. Desirable qualifications of the applicant in-
clude a pleasing personality, managerial and technical
editorial ability, and a broad knowledge of the mo-
tion picture industry. The salary will be not less
than $6,000.00 per year.
Applications should be forwarded to J. H. Kur-
lander. Secretary of the Society of Motion Picture
Engineers, 2 Clearfield Avenue, Bloomfield, New
Jersey.
Positions Wanted
WANTED— SOMEONE WHO WILE GIVE ME
WORK— ANYWHERE— AT ONCE. Operator with 8
years’ experience on Powers, Motiograph, Simplex,
also Sound. Paint cards, advertise. Age 2414, mar-
ried, sober, no drifter. Address Lad Merritt, 456
Gettys St., Rock Hill, S. C.
PROJECTIONIST — Long experience on all ma-
chines; A1 Sound. Go Anywhere. Address Pro-
jectionist, Miami Camp Grounds, Miami, Oklahoma.
AT LIBERTY — Experienced Manager for park,
carnival, summer resort. Dance pavilion, hotel or
club. Other amusement propositions considered. Dy-
namic personality. Age 38. Married; have car; go
anywhere. References exchanged. Salary and per-
centage. State all first letter. Write, wire or phone
Hemlock 5721. Guy Hallock, Duluth, Minn.
VERY SUCCESSFUL THEATRE MANAGER
WOULD CONSIDER change (or partnership). Hard
worker and energetic. Showed results in every posi-
tion held. Best references. Address Box 494, Exhib-
itors Herald-World, 407 S. Dearborn St., Chicago, III.
OPERATOR, EXPERIENCED ON WESTERN
ELECTRIC and R. C. A. PHOTOPHONE system or
silent pictures. Go anywhere; references. Address
Alex Branik, 3486 Brush St., Detroit, Michigan.
THEATRE MANAGER DESIRING CHANGE,
preferably South or West, married, go anywhere.
References; successful record. Two weeks’ notice
necessary; at present employed major chain. Handle
any type theatre or group, executive capacity. Thor-
ough experience all branches business. All replies
will be answered. Wire or letter. Address H. Nella,
Majestic Hotel, Utica, N. Y.
WESTERN ELECTRIC OPERATOR. Age 21,
experienced, go anywhere. Address F. O. Box 89,
Richmond, Indiana.
AT LIBERTY— PROJECTIONIST. Experience
on silent and talkie equipment, can give reference:
will locate anywhere. Address R. E. Huard, 34 Bond
St., Battle Creek, Mich.
PROJECTIONIST, SOUND OPERATOR, fifteen
years experience; write or wire. Address Barney
Ludesher, 1493 Washington St., Dubuque. Iowa.
FORMER WESTERN ELECTRIC SERVICE
ENGINEER SEEKS POSITION as Acoustic and
Projection man in a theatre. Nine years Radio
Amplifier and Public Address Experience. Can op-
erate. Address Box 400, Port Jefferson, L. I.,
New York.
YOUNG MAN DESIRES POSITION as man-
ager of theatre. Ten years experience. Address
Box 487, Exhibitors Herald-World. 407 S. Dearborn
St., Chicago. Illinois.
A-l THEATRICAL STGN WRITER AND LOB-
BY DISPLAY ARTIST desires permanent connec-
tion with reliable concern. Thoroughly experienced
and dependable. Will go anywhere. Address R. J.
Callahan, 48 Costello St., Dayton. Ohio.
MANAGER DESIRES POSTTTON— Knows show
business from A to Z. Am highly efficient, honest
and reliable. References exchanged. Can go any-
where. Address Box 485, Exhibitors Herald-World,
407 S. Dearborn St., Chicago, Illinois.
THEATRE MANAGER. ORGANTST. AD WRIT-
ER. WESTERN ELECTRIC SOUND OPERATOR
— Non-Union, married, aged 35. desires two or three
year contract south of Mason-Dixon line or outside
continental United States. At libertv about Sep-
tember 15th. Highest references. Address full par-
ticulars. Box 486. Exhibitors Herald-World, 407 S.
Dearborn St., Chicago. Illinois.
YOUNG MAN DESIRES CONNECTION as ad-
vertising or house manager of theatre. Fifteen vears
experience. Write Box 484. Exhibitors Herald-World,
407 S. Dearborn St., Chicago, Illinois.
ATTENTION, THEATRE OWNERS. Specially
trained managers, theatre advertising men, theatre
service men, available for employment at short notice.
No service charges. Address Theatre Managers In-
stitute, 325 Washington St., Elmira, New York.
ATTENTION, THEATRE OWNERS. Specially
trained managers, assistant managers, advertising
men, service men, available for employment at short
notice. Address Theatre Managers Institute, 325
Washington St., Elmira. New York.
Equipment Wanted
WANTED— TO PURCHASE— from 500 to 650 up-
holstered opera chairs for sound picture house. Also
two Simplex or Powers Projectors, must be prac-
tically new, at bargain prices. Address Exhibitors
Lock Box 674, Pine Bluff, Arkansas.
WANTED TO BUY — At best cash prices, Simplex
Projectors — Mechanism or complete machines. Ad-
dress Joe Spratler, 12-14 East Ninth St., Chicago,
Illinois.
WANT SEVERAL MERCURY RECTIFIERS,
good, bad, or incomplete, cheap. Address Preddey,
188 Golden Gate Ave., San Francisco, California.
WANTED — Peerless or Simplex projectors, also
Strong reflector arc lamps. State price, condition
and number of machines. Will pay cash, or one-
third down and balance C.O.D. Address Box 337
Exhibitors Herald-World, 407 S. Dearborn Street,
Chicago. Illinois.
HIGHEST PRICES paid for used opera chairs,
projection machines, etc. Address Movie Supply Co.,
844 Wabash, Chicago, Illinois.
Parks for Sale
PARK FOR SALE— $4,000 PROFIT guaranteed
for 1930. Valuation $32,800. Sell for $29,000.
$5,000 cash and balance in easy yearly payments.
Address Frank Orndorff. Mattoon, Ills.
Theatres for Sale or Rent
THEATRE IN SOUTH BEND, INDIANA— Seat-
ing 1127 — in theatre district. Inquire Dr. J. Burke,
South Bend, Indiana.
GOOD PAYING 350 SEAT HOUSE, 50c and 25c,
SPECIALS 75c and 35c, silent, no competitiojn, near-
est sound sixty mountain miles. Building 55 ft. x
110 ft., three lots, store, six room house, dance hall,
weekly dances, shows seven nights. Must sell ac-
count of altitude. Less than half cost. Snap. Ad-
dress Rainbow Theatre, Jackson Hole, Wyoming. Lo-
cated in the finest game and fishing country in the
United States.
CAN SELL YOUR THEATRE QUICKLY—
SEND ALL PARTICULARS to Albert Goldman, 5
S. Wabash Ave., Chicago, 111.
FOR SALE — 250 SEAT HOUSE and equipment.
Population 1100 — big drawing power — perfect sound —
no competition. Have to se it to appreciate it. An
opportunity. Address T. Edgar Reed, Herndon,
Virginia.
FOR SALE— THEATRE FULLY EQUIPPED—
including talkies. Seven day town. Cheap if taken
at once. Write Stocton Theatre. Stocton, Illinois.
A REAL NICE THEATRE IN TOWN 2500 POP-
ULATION. Talking Pictures. Six other towns to
draw from. At a bargain. Address R. W. Floyd,
Dyer, Tennessee.
FOR SALE— THEATRE BUILDING COMPLETE.
TOWN of 12.000, no competition, fully equipped
with sound and doing a nice business. Address
D. O. Coleman, Southington. Conn.
TWO THEATRES— TOWN 5.000; must be sold
to settle estate; absolutely genuine bargain Ad-
dress Box 488. Exhibitors Herald-World, 407 S.
Dearborn St.. Chicago. Illinois.
SACRIFICE SALE— BEAUTIFUL. NEW, MOD-
ERN BRICK THEATRE; 250 seats, perfect scund
equipment. Address Princess theatre, Vardaman,
Miss.
ARCADIA THEATRE BUILDING. OLNEY, IL-
LINOIS. 650 seat. 3 stores, 7 offices, all rented;
or will SELL (NOT RENT AS PREVIOUSLY
STATED) the theatre alone on a good income basis.
Address A. L. Redman, Pres., 212 E. Main St.,
Olney, Illinois.
Theatres Wanted
WANTED TO LEASE — Theatre not less than 500
seats. About 50 miles from Chicago, Illinois. With
option to buy. Address Box 495. Exhibitors Herald-
World, 407 S. Dearborn St., Chicago, Illinois.
BEFORE YOU BUY A THEATRE consult us.
Profitable houses always on hand. Address Albert
Goldman, 5 S. Wabash Ave., Chicago, Illinois.
Films Wanted
WOULD LIKE TO PURCHASE a few good,
silent comedies. Film must be in good condition.
Mail list and prices to the Pittsburgh Sales Company,
1317 Clark Building, Pittsburgh, Pa.
Bankrupt Stock
BANKRUPT STOCK — FILMS — MACHINES,
also Talking Equipment. Stamp for list. Address
Box 255, Hickman Mills, Missouri.
Projector Repairing
BEST SHOP for repairing projection machines.
Prompt service, reasonable prices. Address Movie
Supply Co., 844 Wabash. Chicago. Illinois.
SKILLED MECHANICS, specialized tools, and a
shop equipped for but one purpose can offer you
nothing but the best in repair work. That is what I
have, and I can offer you the best in the overhauling
of your motion picture machinery equipment. One
of the oldest repair men in the territory, and serving
some of the largest houses. Relief equipment fur-
nished free. For results bring your work to Joseph
Spratler, 12-14 E. Ninth St., Chicago, Illinois.
Insurance
THE BIGGEST SAFEGUARD for your business
is the sure protection afforded by insurance. BUT
insurance improperly written is itself a loss of money
to you. For ten years we have made a study of the
theatre’s insurance needs. Call on us or write us.
Address Jules Juillard & Co., Room 937, 175 W.
Jackson Blvd., Chicago, 111.
Films for Sale
FREE 35 MM. FILM, SUITCASE PROJEC-
TORS, $30.00. 9mm. film cheap. List. Address
Seavey, 76 Laurel, Ridgefield Park, New Jersey.
COMEDIES, ACTION. WESTERN and Sensa-
tional Subjects at lowest prices. Perfect condition
film. List. Address Colonial Film & Supply Co., 630
Ninth Ave., ijlew York, N. Y.
EXCELLENT WESTERNS, $3 REEL; Powers
6A Projectors, $125.00. Address Marshall Films.
Rome, Georgia.
Chairs for Sale
VENEER SEATS — Two hundred for sale at bar-
gain price. Address Good-All Electric, Inc., Ogallala,
Nebraska.
OPERA CHAIRS, seats and backs for all make*,
five ply, at prices that save you money. Jobs in new
and used chairs. Address Redington Company,
Scranton, Penna.
FOR SALE— 1000 UPHOLSTERED SEATS. Im-
itation Spanish leather, veneered backs. $1.85 each.
1500 5-ply veneered chairs 95c each. Address Illi-
nois Theatre Equipment Company, 1029 S. Wabash
Ave., Chicago, 111
BIG BARGAIN in used Opera Chairs, 600 up-
holstered, 800 veneer. Address Movie Supply Co..
844 Wabash Ave., Chicago. Illinois.
1,000 used high-grade spring constructed theatre
seats covered in imitation Spanish leather. The seats
are all brand new with metal bottom boards. Very
reasonable prices. 500 spring edge seats covered in
imitation Spanish leather made by Heywood-Wakefield
Company. 1,000 upholstered seats in imitation leather,
veneer backs. 750 heavy 5-ply veneer theatre chairs
y2 backs. Also several smaller lots of upholstered
chairs, panel backs, at very attractive prices. We can
furnish you with your needs — everything for the thea-
tre— in the used line — at a great saving. For more
information and prices, write Illinois Theatre Equip-
ment Company, 1029 S. Wabash Ave., Chicago, 111.
Would Like to Trade
$120 PER MONTH INCOME PROPERTY leased
to government, 10 years for Post-Office. Will trade
for Theatre building or Theatre business. Address
Box 493, Exhibitors Herald-World, 407 So. Dearborn
St., Chicago, Illinois.
Commercial
EARN MORE MONEY — I will show you how.
Circular free! Address David Nable, P. O. Box 304,
Port Richmond, Staten Island, N. Y.
56
EXHIBITORS HERALD-WORLD
June 28, 1950
w
WHAT THE PICTURE DID FOR ME
Verdicts on Films in Language of Exhibitor
Copyright, 1930
Columbia
GUILTY (AT) : Special cast — May 30-31. A great
program picture, with a good story and wonderful
acting by John St. Polis and Valla. There is just
one thing I don’t like and that is, John St. Polis
always has to commit suicide. Wby can’t he get
killed some other way? I am sure the “movie”
patrons would like it better. Print new. Seven
seek. — P. G. Held, New Strand theatre, Griswold, la.
■ — General patronage.
FLIGHT (AT) : Jack Holt — June 2-3-4. A very
good picture that lost money every night wfe showed
it, in spite of one of the most extensive advertising
campaigns we ever put on. The print sent us was
not fit to be shown in a respectable theatre — rainy,
filled with black patches and would not 6tay framed.
Twelve reels. — W. J. Powell, Lonet theatre, Welling-
ton, O. — Small town patronage.
First National
NO, NO, NANETTE (AT) : Special cast — This was
liked by most people. Music was good. Lucien
Littlefield and Louise Fazenda make a great team.
— H. R. Cromwell, Bedford theatre, Bedford, Pa. —
Small town patronage.
SON OF THE GODS (AT) : Richard Barthelmess
— June 2. Best Barthelmess picture to date. — Miss
Clara Schmidt, Yazoo theatre, Yazoo City, Miss. —
General patronage.
THE GIRL FROM WOOLWORTHS (AT): Alice
White — June 4-5. A very good program picture.
The star very good but she can’t sing. Why do they
kid those actors that they can sing? A number of
good pictures would have given satisfaction here as
talking pictures if they had not queered them by
someone’s trying to sing. This picture gave satis-
faction as an entertaining program, as all of this
star’s pictures have. — Pert Silver, Silver Family
theatre, Greenville, Mich. — General patronage.
THE BARKER: Milton Sills — May 23-24. Not bad
at all. Not so good at box office. — F. C. Bishop,
Terrace theatre, Terrace, B. C., Canada.— General
patronage.
WEARY RIVER: Richard Barthelmess — May 30-31.
Might be okay talking but not 60 good silent. In
fact, should never be shown in silent form. Star
plays his part fine. — F. C. Bishop, Terrace theatre,
Terrace, B. C., Canada. — General patronage.
VAMPING VENUS: Special cast — May 9-10. Very
poor but those who came out seemed to be satisfied.
But then some people are easily satisfied, get me?
— F. A. Bishop, Terrace theatre. Terrace, B. C.,
Canada. — General patronage.
Fox
HIGH SOCIETY BLUES (AT) : Gaynor-Farrell —
Great from all standpoints. A business getter. Will
please any type of audience. Many preferred it to
“Sunny Side Up.” Disc recording and no film track
on the print. — Playhouse theatre, Clyde, N. Y. —
General patronage.
THE GOLDEN CALF (AT) : Sue Carol — A fail-
picture. Hardly worthy of a Sunday run. Good
program attraction. — Playhouse theatre, Clyde, N. Y.
— General patronage.
THEY HAD TO SEE PARIS (AT) : Will Rogers—
Best talking picture we have played. Pleased 100
per cent. Ho; a* 1 Rogers’ next picture is as good.
This is the kind of picture that builds show busi-
ness.— M. Ewing. Idle Hour theatre, Quinton, Okla.
— -General patronage.
MEN WITHOUT WOMEN (AT): Special cast— A
very entertaining production. But voices were in-
distinct.— Playhouse theatre, Clyde, N. Y. — General
patronage.
ROMANCE OF THE RIO GRANDE (AT) : Warner
Baxter — A fair picture. Pleased well. Too much
Mexican dialect that you are not supposed to under-
stand. Drew well. — M. Ewing. Idle Hour theatre,
Quinton, Okla. — General patronage.
HARMONY AT HOME (AT) : Special casG-A
dandy comedy. Pleased all who saw it. Played it
three nights and the crowds held up well to the last.
— M. Ewing, Idle Hour theatre, Quinton, Okla. —
General patronage.
MGM
CAUGHT SHORT (AT) : Special cast — Two house-
wives caught in the stock market crash. Affords
many good laughs. The family will like this one. —
Key to Sound Symbols
AT — All-Talking
TME Talking, Musical Scor«, Effects
MC— Musical Comedy
O— Operetta
ME— Musical Score. Effects (only)
DEFINITIONS: AT. a picture in *hich all
speaking to be observed in the essential action
is recorded, the designation including any musi-
cal score which the picture may have.— TME, a
part-talking picture, the designation including
the musical score necessary in such types and
any sound effects.— MC. a picture corresponding
to the type of stage production called “musical
comedies." being extravaganzas or revues featur-
ing musical acts and dancing and with all sound
essential to the actiou, including dialog, re-
corded.—O. a picture corresponding to the
light operas of the stage called “operettas. **—
ME, a picture which has a musical score, may
have sound effects, but which has no dialog.
NOTE: When no symbols appear directly after
the title, the picture was run in silent form.
W. Burr, Orpheum theatre, Lancaster, Wis. — Small
town patronage.
CAUGHT SHORT (AT): Special cast— May 23-24.
A box office natural. Nothing big but it certainly
gets the laughs. Drew well the second night. Seven
reele. — W. J. Powell, Lonet theatre, Wellington, O. —
Small town patronage.
HALLELUJAH: Special ca^t — June 7. A fine
production. Well acted, full of action and altogether
above the average picture. — George Lodge, Green
Lantern theatre, Claymont, Del. — General patronage.
THE ROGUE SONG (AT) : Lawrence Tibbett —
From an artistic standpoint, very remarkable. From
the box office standpoint, a complete flop. — Playhouse
theatre, Clyde, N. Y. — General patronage.
THE BISHOP MURDER CASE (AT): Basil
Rathbone — June 6-7. Good picture of the kind but
it didn’t draw or please here. Rathbone and Roland
Young were very hard to understand here. Eight
reels. — Robert K. Yancey, Bonny theatre, Mansfield,
Mo. — General patronage.
THE GIRL SAID NO (AT) : William Haines —
May 30-31. Patrons told me this is the beet picture
in which Haines has appeared up to this time and
I am inclined to agree with them. Failed to draw
on account of conflicting attractions. An abundance
xir Nine reels. — W. J. Powell, Lonet theatre,
Wellington, O. — Small town patronage.
THE GIRL SAID NO (AT) : William Haines—
May 18-19. William Haines is back. He is mucl
better in the talkies than he was in silent pictures
He surely pleased in this. Marie Dressier very goo.
but I hate to see women drinking so much on tb
J. C. Jenkins
■ — His Colyurn
The page of Jaysee Jenkins’ com-
ment, together with his sundry and
several, but always interesting,
observations on other topics, is
found on page 35 of this issue.
Jaysee — Page 35
screen. — Mi's. D. L. Morrison, Reliance theatre, Cler-
mont, Fla. — Small town patronage.
MONTANA MOON (AT) : Joan Crawford— Great.
Will do capacity business if given sufficient pub-
licity. Will satisfy all types. Good for an extended
run. Joan draws them in and keeps therp enter-
tained. She should have been supported by a better
male lead. — Playhouse theatre. Clyde, N. Y. — Gen-
eral patronage.
MONTANA MOON (AT) : Joan Crawford — June
5-S. This picture was like an oasis on the desert.
Losses night after night, and then two nights of good
business. A splendid story, exceptionally good sing-
ing by a male chorus and a well chosen cast. All
contribute to the entertaining qualities of this pro-
duction. Joan Crawford is rapidly gaining a follow-
ing of patrons that do not miss any of her pictures.
— W. J. Powell. Lonet theatre, Wellington, O. — Small
town patronage.
MONTANA MOON (AT) : Joan Crawford — May
11-12. One of the best. Not a dull moment in it,
and how it drew ! — Mrs. D. L. Morrison, Reliance
theatre, Clermont, Fla. — Small town patronage.
MONTANA MOON (AT) : Joan Crawford — June
13-14. Fine. It has everything that makes for good
entertainment. Good photography. Drew fine house
both nights. Joan always pleases here. — Robert K.
Yancey, Bonny theatre, Mansfield, Mo. General
patronage.
THEIR OWN DESIRE (AT) : Norma Shearer—
June 4. Consider Norma Shearer one of the best
stars on the screen. A wonderful relief from the
chorus girl type in most pictures. Her voice is per-
fect.— Miss Clara Schmidt, Yazoo theatre, Yazoo City,
Miss. — General patronage.
THEIR OWN DESIRE: Norma Shearer — June 3.
Just a fair picture. Pleased some of the women but
didn’t draw. Seven reels. — Robert K. Yancey, Bonny
theatre. Mansfield, Mo. — General patronage.
FREE AND EASY (AT): Buster Keaton — May
28-29. This is an unusually good picture that every-
one liked. Buster and Trixie Friganza sing a song,
and what the Pennsylvania censors did to mutilate
that song! Buster hit Trixie where she sat down,
so these scenes were out. Much better than a pro-
gram picture. — H. R. Cromwell, Bedford theatre, Bed-
ford, Pa. — Small town patronage.
IT’S A GREAT LIFE (AT) : Duncan Sisters — June
9-10. If all pictures measured up to this one, we
could meet our customers coming out. This is real
entertainment. Eleven reels. — Mrs. D. L. Morrison,
Reliance theatre, Clermont, Fla. — General patronage.
ANNA CHRISTIE (AT): Greta Garbo— May 18-19.
No small town picture. Garbo was one of our best
bets, and what a surprise when this one failed to
gross film rental ! — Mrs. D. L. Morrison, Reliance
theatre, Clermont, Fla. — Small town patronage.
ANNA CHRISTIE (AT): Greta Garbo— May
25-26-27. Not much of a small town picture. Too
many drinking scenes. A picture of this kind never
goes over very good in a small town. — P. G. Held,
New Strand theatre, Griswold, la. — General pat-
ronage.
GIRL IN THE SHOW (AT): Bessie Love— A
terrible vehicle, with Bessie Love weeping again.
Just another one of those awful back-stage things
that the public is so tired of. No entertainment, no
drawing power, no nothing. — Playhouse theatre.
Clyde, N. Y. — General patronage.
SO THIS IS COLLEGE (AT): Special cast— June
1-2-3. 'Good program picture. Print good. Ten
reels. — P. G. Held, New Strand theatre, Griswold,
la. — General patronage.
NAVY BLUES (AT) : William Haines— Very good.
Entertaining to the end. Audience much pleased. —
Playhouse theatre, Clyde, N. Y. — General patronage.
Paramount
LADIES LOVE BRUTES (AT) : George Bancroft—
May 30. Ran this on Friday and Saturday. Drew
people that don’t usually come on these days. Pleased
most everybody. — Mrs. D. L. Morrison, Reliance thea-
tre, Clermont, Fla. — General patronage.
THE VIRGINIAN (AT) : Gary Cooper — A story
patterned after the book of the same name. Very
well taken here by my patrons. Business better than
average three days. — W. H. Brenner, Cozy theatre,
Winchester, Ind. — General patronage.
ROADHOUSE NIGHTS (AT): Helen Morgan—
May 1. — A very good picture but the public is fed
up on murder mysteries and under world stuff. — Mrs.
D. L. Morrison, Reliance theatre, Clermont, Fla. — -
Small town patronage.
June 28, 1930
EXHIBITORS HERALD-WORLD
57
THE KIBITZER (AT) : Special cast— June 1-2-3.
A very good picture of its kind. The stars fine, story
funny. Satisfaction as a special 50 per cent. Played
as a program picture, it would have given good
satisfaction, hut at an advanced admission it was
over the heads of so many they did not know what
it was all about, so it did not give general satis-
faction. Sound-on-film. — Bert Silver. Silver Family
theatre, Greenville, Mich. — General patronage.
MEN ARE LIKE THAT (AT): Hal Skelly— May
28. A very pleasing picture. — Mrs. D. L. Morrison,
Reliance theatre. Clermont, Fla. — General patronage.
DANGEROUS CURVES: Clara Bow— April 2-3.
Another winner as far as I was concerned. — F. C.
Bishop, Terrace theatre. Terrace, B. C., Canada. —
General patronage.
WELCOME DANGER (AT): Harold Lloyd—
May 26-27. Up to Lloyd's standard but did not do
the business his last silent picture did. His voice
records well. Many complaints from people about
several scenes supposed to be in a cellar without
lights. For this they used black film and people
generally thought something was the matter, due to
unusual length of these dark scenes. — H. R. Crom-
well, Bedford theatre, Bedford, Pa. — Small town
patronage.
WOLF OF WALL STREET: George Bancroft—
May 16-17. A good film for a larger town but not so
interesting in small towns. Good acting and photog-
raphy.— F. C. Bishop, Terrace theatre. Terrace, B. C.,
Canada. — General patronage.
WINGS: Special cast — April 18-19. This one sure
brought them in for me. Stepped on advertising.
Could stand a lot like this one. — F. C. Bishop, Ter-
race theatre. Terrace, B. C., Canada. — General pat-
l onage.
LOVE DOCTOR (AT): Richard Dix— May 30-31.
A good program picture. — Bert Silver, Silver Family
theatre, Greenville, Mich. — General patronage.
SUNSET PASS: Jack Holt— April 25-26. Fair.
But a lot of disappointments. Not too bad, as far
as box office was concerned. — F. A. Bishop, Terrace
theatre, Terrace, B. C., Canada. — General patronage.
THE SATURDAY NIGHT KID (AT) : Clara Bow—
June 6-7. Was rather late running this. This drew
the smallest attendance on Friday and Saturday since
we installed sound. I think Clara lost "it” when she
went into talkies. Consider this a very mediocre
picture. — Mrs. D. L. Morrison, Reliance theatre,
Clermont, Fla. — General patronage.
WARMING UP: Richard Dix— June 6-7. Played
this with school kiddies. They sold tickets up to
certain amount and got one-third. If they did not
reach that amount, they were to get one-quarter. I
paid all the expenses. This worked fine, we all
made money. A dandy baseball picture and well
acted and taken. Some of the closeups kind of foggy.
But it’s a dandy. — F. A. Bishop, Terrace theatre.
Terrace, B. C., Canada. — General patronage.
Pathe
THIS THING CALLED LOVE (AT): Special cast
—June 11-12. A very good program picture. Stars
and ca/^t fine. Lowe gets a little careless in spots but
he recovers and his splendid acting, also that of
Miss Bennett and the rest of the cast, makes a fine
entertainment of it. — Bert Silver, Silver Family thea-
tre, Greenville, Mich. — -General patronage.
RICO
HIT THE DECK (AT) : Special cast — One of the
best staged pictures since “Rio Rita,” as they do
not stage ’em much better than this one. Some
wonderful numbers throughout the entire production.
Comedy that is clean cut, and the Hallelujah number
comprises one reel that is alone worth the admission
price charged. Business better than average three
days. — W. H. Brenner, Cozy theatre, Winchester,
Ind. — General patronage.
HIT THE DECK (MC) : Special cast — A good show.
— Playhouse theatre, Clyde, N. Y. — General patronage.
TANNED LEGS (AT): Ann Pennington — Fair
picture. No business. — Playhouse theatre, Clyde,
N. Y. — General patronage.
SEVEN. KEYS TO BALDPATE (AT): Richard
Dix — June 8-9-10. This is a mighty good picture.
Richard Dix and a good cast. Splendid recording
( sound-on -film) . A funny story well acted. By far
the best Baldpate picture we ever played. Gave good
satisfaction. — Bert Silver, Silver Family theatre,
Greenville, Mich. — General patronage.
Tiffany
THE LOST ZEPPELIN (AT) : Special cast— A
very good picture. One we would class as a special.
Some very realistic scenes of the Zeppelin and storms.
Pleased about 80 per cent. — M. Ewing, Idle Hour
theatre, Quinton, Okla. — General patronage.
United Artists
LUMMOX (AT) : Winifred Westover — June 2-3.
Well, the agony is over ! But this picture broke our
box office record. That is, for poor business I Of
all the bunk I have ever seen, this is the worst. It
may be artistic but Herbert Brenon’s late pictures do
not mean anything at the box office. “Case of Ser-
geant Grischa” was another artistic one from Brenon
that flopped generally. — H. R. Cromwell, Bedford
theatre, Bedford, Pa. — Small town patronage.
NOTICE
D. J. Harkins is not an author-
ized representative of EXHIBI-
TORS HERALD-WORLD.
Universal
COURTIN’ WILDCATS: Hoot Gibson — May 29-30.
A very good production. Full of action and plenty
of comedy. An excellent show for a small town. —
George Lodge. Green Lantern theatre, Claymont, Del.
— General patronage.
COURTIN’ WILDCATS (AT) : Hoot Gibson — A
mighty good Western. Hoot is there with the goods,
but the film Universal sent us on this one was
terrible. It almost ruined the picture for us. — M.
Ewing, Idle Hour theatre, Quinton, Okla. — General
patronage.
COURTIN’ WILDCATS: Hoot Gibson— June 10.
This turned out to be an old picture made over. We
had run it before several years ago and had to pay
more for it the second time. Such is life. Six reels.
— Robert K. Yancey, Bonny theatre, Mansfield, Mo. —
General patronage.
THE COHENS AND KELLYS IN ATLANTIC
CITY (AT) : Special cast — June 6-7. This was sold
us as a talking picture before the cast had learned
how to talk in them. A great cast and a funny
story. A good silent picture as a program picture
but far from a special. — Bert Silver, Silver Family
theatre, Greenville, Mich. — General patronage.
SHOW BOAT: Laura La Plante— May 30-31.
Acting of Laura La Plante and Joseph Schildkraut
fine. This production is good but will go over better
in a big town than in a small one. A little too
long. Twelve reels. — George Lodge, Green Lantern
theatre, Claymont, Del. — General patronage.
SKINNER STEPS OUT: Glenn Tryon— June 3.
Good little comedy, an average production that pleased
our patrons. — George Lodge, Green Lantern theatre,
Claymont, Del. — General patronage.
THE COHENS AND KELLYS IN SCOTLAND
(AT) : Special cast — Rotten. If anything would
cause a fellow to fuss with his grandmother this
piece of cheese would. Would have taken it off after
the first run but had nothing to put in its place.
Boys, don’t let them 6end it to you. Very hard to
understand and has no story. It will take several
good pictures to offset the damage this one did for
U6. — M. Ewing, Idle Hour theatre, Quinton, Okla. —
General patronage.
Warner Brothers
SHE COULDN’T SAY NO (AT): Winnie Light-
ner — This is good but Winnie should stick to straight
comedy and not venture into drama. She is a clown
and people expect to hear her say and do funny
things. And at singing, why, she is the female
A1 Jolson of the talking screen. Perhaps Grandpa
Jenkins will correct me and say Winnie is a
"clowness,” instead of a clown. — H. R. Cromwell,
Bedford theatre, Bedford, Pa. — Small town patronage.
THE MAN FROM BLANKLEYS (AT) : John
Barrymore — I certainly feel sorry for the poor ex-
hibitors that still have this to play. We had as
many walkouts on this as we did on "Hallelujah.”
You could not understand Emily Fitzroy, Albert Gann
or the little girl, 60 if you were good at guessing
you might in time find out what it was all about.
They had about one scene, a drawing room, and
still a picture like this calls for big rental. If I
could buy a Barrymore picture again for $12 I
What if Censors Said
“No Children Allowed!”
(Special to the Herald-World)
SAN FRANCISCO, June 24.— This
is Film Row’s latest:
A Scot, with a new talking picture
theatre in Glasgow, visited London
to see how theatres there were being
conducted. One of these had a sign
which offered free admission to all
over 70 years of age.
The notice pleased the Scot and he
thought he would do likewise at his
place. On second thought, he was
afraid that this would attract too
many free visitors because of his
countrymen’s habit of longevity. So
he put up his sign, reading: “All over
70 admitted free, when accompanied
by their parents.”
would lose money at the box office after this. Eight
reels. — W. Burr, Orpheum theatre, Lancaster, Wis. —
Small town patronage.
SHOW OF SHOWS (AT): Special cast— June
8-9-10. Beautiful! Great! Wonderful and a fail-
drawing card at the box office. I had no trouble with
patrons walking out on this. I don’t understand how
some exhibitors can report this as a lemon. Why
not be fair and give the producers credit when they
make a good picture? If some of you paid too much
for this picture that is no fault of the picture.
Warners have as many good pictures as any company.
The fault I find with Warner pictures is that they
are too high for a small town. I like Warner pictures
and if I can buy their new product at a fair rental
I am going to continue using them. Print good.
Fifteen reels. — P. G. Held, New Strand theatre, Gris-
wold, la. — General patronage.
THE HOTTENTOT (AT) : Edward Everett Horton
— This is a good story of mistaken identity and is
better than the average. — H. R. Cromwell, Bedford
theatre, Bedford, Pa. — Small town patronage.
ON THE BORDER (AT): Rin-Tin-Tin— May 30-31.
This is a good picture, with "Under a Texas Moon”
as its theme song. Armida, Gus Edwards “discov-
ery,” sing and play6 the guitar. With a length of
52 minutes, this picture is costly, as it takes too
many shorts to make up a full program. — H. R.
Cromwell, Bedford theatre, Bedford, Pa. — Small
town patronage.
State Rights
HER UNBORN CHILD (AT) : Special cast— June
5-6-7. This might have been a good drawing card
about six months ago but it isn’t anymore. It took
an awful flop here. Print good. Nine reels. — P. G.
Held, New Strand theatre, Griswold, la. — General
patronage.
Short Features
(SOUND)
EDUCATIONAL
BARBER’S DAUGHTER, 2. Andy Clyde— A com-
edy with lots of slapstick and laughs in it. — Bert
Silver, Silver Family theatre, Greenville, Mich. — Gen-
eral patronage.
GIRL CRAZY, 2. — Slapstick and funny. — Bert
Silver, Silver Family theatre, Greenville, Mich. — Gen-
eral patronage.
HAY WIRE. — We have had lot worse than this
one. — F. A. Bishop, Terrace theatre, Terrace, B. C.,
Canada. — General patronage.
SOCK EXCHANGE. — A good laugh at this one. —
F. A. Bishop, Terrace theatre, Terrace. B. C., Canada.
— General patronage.
TOOT SWEET, 2. Lloyd Hamilton — A very funny
talking comedy. — Bert Silver, Silver Family theatre,
Greenville, Mich. — General patronage.
M G M
HARRY LANGDON COMEDIES, 2.— This fellow
is an artist. The cleverest comedian on the screen
for our patronage. Keeps the audience in a continu-
ous uproar. If your feature is weak, book a Langdon
comedy. — Playhouse theatre, Clyde, N. Y. — General
patronage.
LAUREL-HARDY COMEDIES, 2.— These comedies
draw as well as a good picture, and believe me, we
need good comedies to bolster up some of the fea-
tures.— Mrs. D. L. Morrison, Reliance theatre, Cler-
mont, Fla. — Small town patronage.
RAILROADING, 2. Our gang — The Gang always
gets a laugh. More so from adults than from chil-
dren.— Miss Clara Schmidt, Yazoo theatre, Yazoo
City, Miss. — General patronage.
PARAMOUNT
MARCHING TO GEORGIE, 2.— A very good talk-
ing comedy. — Bert Silver, Silver Family theatre,
Greenville, Mich. — General patronage.
PATHE
HIS OPERATION, 2. — Audience response very poor.
— Miss Clara Schmidt, Yazoo theatre, Yazoo City,
Miss. — General patronage.
WARNER BROS.
VITAPHONE ACTS, Nos. 4034, 3900, 4033, 4093,
3972, 988. — These are all good fill-in acts. Some bet-
ter than others but will satisfy most any crowd to
help make up a show that they demand nowadays. — -
Bert Silver, Silver Family theatre, Greenville, Mich.
— General patronage.
(SILENT)
PARAMOUNT
SKATING HOME.— Another dandy from Para-
mount. In fact, if I can get comedies like these, me
for all I can grab. One like this puts them all in
a good feeling, even if you do happen to get a poor
feature. I mean every word about this one. In fact,
I cannot speak too highly about it. — F. A. Bishop.
Terrace theatre. Terrace, B. C., Caanda. — General pat-
ronage.
TWO TARS. — 'This is a dandy. Don’t pass up
comedies like this. They are few and far between. —
R. A. Bishop, Terrace theatre. Terrace, B. C., Can-
ada.— General patronage.
58
EXHIBITORS HERALD-WORLD
June 28, 1950
w
CHICAGO PERSONALITIES
By JIM LITTLE
THE highlight of the past week was the banquet tendered Thomas E. Mal-
loy, business manager of the Chicago Motion Picture Machine Operators
Local 110, prior to his departure for England as a fraternal delegate of
the American Federation of Labor to the British Trades LTnion Congress.
Everyone was there, to the grand total of 3,000 guests, and for the first time in
history, we understand, every available dining space in the Stevens Hotel was
in use.
FROM the grand ballroom to the individual
dining rooms, those present in honor of
the delegate were seated at delightfully
“equipped” tables,
with orchestras here
and there for those
who wished to dance.
Loudspeakers con-
nected the various
gathering places with
the main dining hall,
and except for being
able to see the speak-
ers (television would
have been quite ap-
propriate) it was
like being in their
presence.
Three thousand
people, at $10 a
throw, but it was a
ten dollar party, and there is no mistaking
that. Incidentally, while talking to Tom a
few days later (everyone seems to call him.
that) he told us that he had been presented
already with $28,000 in cash, with the promise
that one or two thousand more were on the
way. His sojourn will take him to the
various capitals of Europe, where he will in-
vestigate labor conditions as regards his part
of the industry.
He leaves for New York in time to attend
a banquet which is to be tendered to his
partner of the forthcoming trip, John Man-
ning, secretary of the Label Trades depart-
ment of the American Federation of Labor,
which is to be held on July 7. On July 8 or
9, another dinner is to be tendered Tom,
wishing him bon voyage from his New York
friends. On July 11 he boards the lie de
France, Europe bound, to be gone for three
months. The convention which he is to at-
tend will be held in Nottingham, England,
and will last about ten days. From there he
begins his peregrinations about the Continent,
visiting among other places Paris, Rome,
Genoa, Vienna, Lido, Nice, Berlin, Luzerne,
the Hague, Amsterdam, Brussels, Cork, Kil-
larney, Dublin, Belfast, Glasgow and Edin-
burgh.
But a little more about the banquet. It was
scheduled to begin at 11 o’clock, but strag-
glers kept drifting in, so that it did not begin
until about 12 :30. However, everyone seemed
happy, and the wait only served to give a
pleasant hour or so for chatting around. It
was a golden opportunity, for everyone that
you could think of was there. Film Row was
represented in great style, with Mr. and Mrs.
Film Row in many cases. Fellows who hadn’t
seen each other for years, would bump into
somebody like that, and after the customary
handclasp, began reminiscing in the good old
way.
The speakers of the evening were Edward
J. Donovan, chairman; Rev. R. J. Ashenden,
who gave the invocation ; the Honorable
James Joseph Kelly, who acted as toast-
master. Others on the program were Hon.
Dennis Normoyle, Victor A. Olander, How-
ard P. Savage, Wm. F. Canavan, John J.
Hynes, Hon. Robert M. Sweitzer, Richard
J. Green, Hon. Chas. V. Barrett, Hon. Fran-
cis Allegretti, Hon. John Lyle, Thomas J.
Reynolds, Peter Drautzbury, Capt. Michael
O’Grady, Phil Collins and Thos. D. Nash.
Dave O’Malley acted as master of cere-
monies, and music was furnished by Ray
O’Hara.
The affair was a huge success in every
way, choice food, choice speeches and choice
entertainment. Everybody seemed happy, and
it was a good thing that the next day was
Sunday, for the party was still going at three
o’clock. It was a great testimonial, this ban-
quet tendered Tom last Saturday, and if his
trip is as successful as this gathering, it will
just be about perfect. And now we wish
him bon voyage, and the best of luck.
* * * *
Dropped over to the Congress the other
morning and had a nice chat with A1 Selig,
advertising and publicity man for Tiffany.
Everybody was there, but A1 was the only
one whom we talked with — O, yes, except
Henri Ellman. Henri wandered down the
corridor and disappeared from sight, but
we saw him long enough to know that he
was wearing suspenders. When he ap-
peared again he didn’t have any on and he
looked as cool as a cucumber. But he still
smoked that cigar. If we ever saw Henri
without a cigar we don’t believe we’d know
him. He’s the busiest man in the world
and never seems to be at “home,” but
some day we’ll sneak in on him and get the
surprise of our life by finding him at his
desk.
* * *
Sam Gorelick confessed to us the other
day that his insistence concerning the re-
newal of his subscription to the Exhibitors
Herald-World was due to the insistence of
Mrs. Gorelick, who seems to look upon the
hook as something of necessity in the house-
hold. We hope that you won’t ever have
any trouble like that again, Mrs. Gorelick,
and we are quite sure you won’t, for Sam
is right on our trail.
* * *
There will be a preview of “Raffles,”
United Artists picture, at the United Artists
theatre on June 30, Monday night. This is
to be a trade review, as usual, and it can
probably be said now that a “goodly crowd
was there.”
* * *
Lou Kuttenaur, who was in Milwaukee for
a short while for United Artists, is now in
Chicago, selling pictures by the armful
throughout Chicago territory.
And while we’re on the subject of United
Artists. We found out last Saturday night
that Eddie Grossman was ill in bed, con-
valescing from pneumonia, and here he has
So many “rowers” have been crying to
give birth to their brain children, and see
them cavorting about thus page, that we
should be happy to accept any contribu-
tions of this nature. Think ’em up and
send ’em in. W'e should like to thank
Irving Mack for the following:
Irving Mack Says:
I hope it gets cool again real quick so
my exhibitor friends will stop crying about
bad business. We actually had to mop up
the floor one day last week because an ex-
hibitor shed so many tears at a $200 loss
he took the week before. It seems that the
week previous he made $500 a week, and
last week he only made '$300.
I wonder who Clara Bow’s press agent
is? That gal sure knows how to get
plenty of publicity.
I notice that the United Artists is going
to have a preview of “Raffles” midnight,
Monday, June 30th. You have to hand it
to United Artists for always drawing a
crowd to their showings. No matter what
the picture is, no matter how bad the
weather is, they always draw twice as many
exhibitors than any other film company.
Joe Carson has just added talking to
his picture, “Dante’s Inferno.” I won-
der if he’d get mad if I said his picture
sounded like Hell.
I wonder what happened to MacPherson,
the genial assistant manager of National
Screen Service. He hasn't been around
Film Row for several months.
Do any of the old timers remember
“Mac” that used to edit this “Chicago
Page?” I just saw him go by my office
with Tom Mitchell of M. & M. I won-
der if he’s going to stay in Chicago. His
many friends will sure be glad to wel-
conre Mac back to Chi. Mac used to
cause me a lot of trouble at one time,
when he printed something good about
any of the boys of Film Row, nothing
was said about it — but as soon as he took
a slam at them, in print, they used to
blame it on to me because my name was
Mac, too, and they used to think I wrote
it.
I certainly was surprised to hear that
there wasn’t going to be a Film Golf Tour-
nament this year— I wonder why? There
certainly are enough players among the
film folks to participate. I, for one, am
going to miss it — because I used to enjoy
my pinochle game at the Club House.
S t. T . A 1 1 .
been working right along, as usual, not know-
ing a thing about it. That sounds like
Eddie. Probably wouldn’t admit it if both
feet were dragging, but the other day the
doctor told him that he was getting over a
slight touch of pneumonia (it’s a lot of fun
spelling that word, but it ain’t so much fun
to have it) so he decided to go home and
crawl into bed for a while.
* * *
O, yes! J. Frank Young was found walk-
ing about half asleep along Wabash by one
Fred Martin, who said that Frank had gotten
up so early, in order to get his son off to
camp, that he hadn’t had time to shave. We
verified this statement a little later by catch-
ing Frank in the act of picking up a very
business-like looking razor off his desk, and
departing to rear quarters to finish his morn-
ing preparations. (This was about eleven
o’clock.)
Strange but True
It seems almost incredible that
sound and color, a combination us-
ually associated with high cost in
motion pictures, can be obtained
without paying a premium price.
Yet, Eastman Sonochrome Tinted
Positive Films give faithful sound,
atmospheric color, at a cost no
higher than that of ordinary black
and white.
EASTMAN KODAK COMPANY
ROCHESTER, NEW YORK
J. E. Br ula tour, Inc., Distributors
New York Chicago Hollywood
[ADVERTISEMENT]
LON CHANEY IN “UNHOLY THREE” IS INDUSTRY SENSATION!
Trade Observers Predict Star’s First Talkie Will Be Outstanding Smash of Summer!
EXHIBITORS
NEW YORK
at $2
“The Big House” opened
to tremendous enthus-
iasm on Broadway.
The Astor lobby is
j ammed and the advance
sale is fast approaching
the highest mark in
Astor history.
HOUSE
Wallace Beerv
l.eila Hvanris
Chester Morris
Rohr Montgomery
Geo. F Mariorl
Hit after hit !
Riding into next season
on high!
METRO
GOLDWYN
MAYER
J. C- Nugent
Lewis Stone
DETROIT
Second Week!
At the State, “The Big
House” is doing-phenom-
enal business, entering
the 2nd week of an ex-
tended run with each
day’s receipts bettering
the day before.
THE
Director
QEORQE HILL
5o
yrf>
TWO
EXHIBITORS
H E RALD
WORLD
WHAT EVERY WISE SHOWMAN
WILL PUT INTO HIS THEATRE
Joseph P. Kennedy presents Samuel Goldwyn presents Joseph M. Schenck presents
Florem Ziegfeld and
Samuel Goldwyn present
Joseph M. Schenck presents
GLORIA
RONALD
Arthur Hammerstein’s
EDDIE
D. W.
™wh«?°N COLMAN CANTOR
widow!" in Bride"
"RAFFLES" wi,h JEANETTE MacDONALD "WHOOPEE"
Allan Dwan Production
"ABRAHAM
LINCOLN"
ion Pictures present Joseph M. Schenck presents Joseph M, Schenck presents
IENRY
NORMA
DOUGLAS
M n , c TA, MAnrc FAIRBANKS
N G 5 TALMADGE in irving Ber|ins
"DU BARRY "REACHING FOR
THE MOON"
EYES OF
WORLD
„ WOMAN of PASSION'
Joseph M. Schenck presents Joseph M. Schenck presents Joseph M. Schenck presents
DOLORES
DEL RIO
and
WALTER
HOUSTON
in a Story by
SAM TAYLOR Production
with Bebe Daniels
ROLAND
WEST’S
"THE BAT
WHISPERS"
CHESTER MORRIS
JOAN
BENNETT
MARY
PICKFORD
WILLARD MACK
"SMILIN’
THROUGH"
"FOREVER
YOURS"
I Goldwyn presents Joseph P. Kennedy presents
Howard Hughes’
LY N
GLORIA "HELLS
T E SWANSON ANGELS"
■ I n in A Modern Society TL_ ^ . A;_
Drama
Samuel Goldwyn presents Joseph M. Schenck presents
RONALD DE SYLVA, BROWN
COLMAN
CHARLIE
CHAPLIN
LI"
ce Production
The Gigantic Air
Spectacle
in An Original Story
by Frederick Lonsdale
and HENDERSON
Musical in
Comedy-Drama "CITY LIGHTS'
Joseph M. Schenck presents
AL JOLSON
'Sons o’ Guns'
with Lily Damita
NITED ^ ARTISTS SUPER 19' FOR 1930-1931
.
Voi. 99, No. r> A Quick Reference Picture Chart
.lime 28, 1911)
Newspaper Critics
Find Real Help
No reference book on motion pic-
tures enjoys the popularity of the
Motion Picture Almanac, won by its
first edition in 1929 and strength-
I 'i
ened by the 1930 edition.
The following wire received from
Charles Richardson, motion picture
editor of the Detroit Times , is typical
of the reception received from the
entire newspaper fraternity:
“Thanks for Latest Edition of
Your Motion Picture Almanac. It
is an Invaluable Aid to the Motion
Picture Editor. Like the Last
Edition it is Jammed with Movie
Information.”
Now Offered for
Qeneral Sale
The 1930 Motion Picture Almanac, right
up to date with the complete and interest-
ing material of importance to everyone
connected with the motion picture indus-
try, is now available to everyone.
r
(Coupon for Order)
EXHIBITORS IIKRALD WORLD
407 South Dearborn street
Chicago, Illinois
Please forward a copy of The MOTION PICTURE ALMANAC
for ma at your retail price of $2.00. I am associated with the
industry in the following capacity:
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publication . )
PLEASE PRINT NAME
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is prepared to promptly supply everyone
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complete address to insure immediate
delivery.
Stale.
EXHIBITORS HERALD- WORLD'S
FILM BUYER SECTION
Quigley Publishing Company: Martin J. Quigley, President; Edwin S. Clifford, Secretary; George Clifford, 4sst. Treasurer
All contents of the Quigley publications are copyrighted 1930 by the Quigley Publishing Company, 407 S. Dearborn St., Chicago, 111. All editorial and business
correspondence should be addressed to the Chicago office. Publications: Exhibitors Herald-World, in conjunction with which The Film Buyer and Bbtteb
Theatres are published every fourth week as Sections 2; The Motion Picture Alamanac, Pictures and Personalities, an annual; The Chicagoan
Martin J. Quigley, Publisher and Editor Edwin S. Clifford, General Manager Ernest A. Rovelstad, Managing Editor George Clifford, Business Manager
I - ■ -
A
•A FRAGMENT OF AN EMPIRE (D) ....Amkino
ABRAHAM LINCOLN (DAT).... United Artists
•ACQUITTED (D-AT) — - Columbia
ACROSS THE WORLD WITH MR. AND MRS. MARTIN
JOHNSON (PT, M) — ....Talking Picture
•AFGHANISTAN (E) — -Amkino
AFTER THE VERDICT (Synchronized) ....International
ALIAS FRENCH GERTIE (Mel-AT) RKO
•ALIAS JIMMY VALENTINE (Mel-AT) MGM
•ALL QUIET ON THE WESTERN FRONT (D-AT) Universal
•ANNA CHRISTIE (D-AT) MGM
•APPLAUSE (D-AT) - - - Paramount
•ARGYLE CASE. THE (Mel-AT)... Warner Brothers
•ARIZONA KID, THE (OR-AT) Fox
•AROUND THE CORNER (C-AT) Columbia
HnuuiHJ me. nunLu * ; .
Talking Picture Epics
•ARSENAL (D) — Amkino
AVIATOR. THE (CD-AT) Warner Brothers
AWFUL TRUTH, THE (CD-AT) Pathe
B
BACK PAY (D-AT) First National
•BAD MEN’S MONEY (W)..._ Bell Pictures
BAD ONE, THE (CD-T)..„ United Artists
•BARNUM WAS RIGHT (F-AT) Universal
•BATTLE OF PARIS (D-AT) Paramount
BE YOURSELF (CD-AT) United Artists
•BEAU BANDIT (CD-AT)..- KKO
•BEAUTY AND BULLETS (W) Universal
•BEHIND THAT CURTAIN (My-AT)...- --Fox
BEHIND THE MAKEUP (D-AT) Paramount
•BELLAMY TRIAL (D-AT) ...MGM
BENSON MURDER CASE, THE (My-AT) Paramount
BEYOND THE RIO GRANDE (W-AT) -Jig 4
BIG FIGHT, THE (CD-AT)... Sono Art
BIG HOUSE. THE (D-AT).._ MGM
•BIG NEWS (My-AT) - Pathe
•BIG PARTY, THE (CD-AT. M) - Fox
BIO POND, THE (O-AT, *) Paramount- Publlx
BIG TIME (D-AT) - Fox
•BISHOP MURDER CASE (My-AT) MGM
BLACKMAIL (My-AT) Sono Art
BLAZE O’GLORY (CD-AT) Sono Art
•BLUE ANGEL, THE (D-AT, S).„. - Ufa
•BODY PUNCH. THE (D) Universal
BORDER LEGION, THE (W-AT) Paramount-Publix
•BORDER ROMANCE (R-AT, S) Tiffany
•BORN RECKLESS (D-AT) - ...Fox
•BORN TO THE SADDLE (W) Universal
BREAKUP, THE (PT, M) Talking Picture
•BREEZY BILL (W) 1 ..-Bell Pictures
BRIDE OF THE REGIMENT (C).„. First National
BRIDE 66 (MC) — United Artists
BRIGHT LIGHTS (CCD) Universal
•BROADWAY MELODY (MC) MGM
•BROADWAY SCANDALS (D-AT) Columbia
•BULLDOG DRUMMOND (Mel-AT) United Artists
•BURNING THE WIND (W) Universal
•BURNING UP (CD-AT) Paramount
Alphabetical
Listing of
Pictures
•COLLEGE COQUETTE (CD-AT).... —..Columbia
•COLLEGE LOVE (D-AT) Universal
•COME ACROSS (D-TME) ...Universal
CONCENTRATIN’ KID Universal
CONDEMNED (D-AT) United Artists
COURAGE (D-AT) Warner Brothers
•COURTIN’ WILD CATS (WCD-AT) Universal
•COVERED WAGON TRAILS (W) ...Bell Pictures
•COWBOY AND OUTLAW (W) Beil Pictures
CUCKOOS. THE (MC) It K O
•CRAZY THAT WAY (C-AT) Pox
CRIMSON CIRCLE, THE (PT, M) International
•CZAR OF BROADWAY (D-AT) Universal
D
•DAMES AHOY (F-AT) Universal
•DANCE OF LIFE. THE (CD-AT-S) Paramount
•DANGEROUS CURVES (CD-AT) Paramount
DANGEROUS NAN McGREW (C-AT, S) ...Paramount-Publix)
•DANGEROUS PARADISE (D-AT) Paramount
DANGEROUS TRAIL, THE (W-AT) Big 4
•DARKENED ROOMS (My-AT) Paramount
DARK RED ROSES (AT) International
•DARK STREETS (D-AT) Pirst National
DAWN PATROL, THE (D-AT) ...First National
•DEMON OF THE STEPPES, THE (0) Amkino
DESERT SONG. THE (MC) Warner Brothers
DEVIL MAY CARE (D-AT)...„ MGM
DEVIL’S HOLIDAY. THE (D-AT) Paramount
•DEVIL’S PIT. THE (Synchronized)... Universal
•DI&RAELI (D-AT) Warner Brothers
DIVORCEE. THE (CD-AT) MGM
•DIVORCE MADE EASY (CD-AT)... Paramount
DOCTOR’S SECRET, THE (D-AT) Paramount
•DOUBLE CROSS ROADS (D-AT) Fox
•DRAG (D-AT) First National
•DRAKE CASE, THE (D-AT) Universal
•DREAM MELODY (D) Excellent
DU BARRY. WOMAN OF PASSION United Artists
DUDE WRANGLER, THE (CW-AT)... Sono Art
•DUMBBELLS IN ERMINE (CD-AT) Warner Brothers
•DYNAMITE (D-AT) ..}. MGM
E
EASY GOING (C-AT) MGM
•EMBARRASSING MOMENTS (C-AT) Universal
•EVANGELINE (D-Synchronized) United Artists
•EVIDENCE (T) Warner Brothers
•EYES OF THE UNDERWORLD (W) Universal
EYES OF THE WORLD United Artists
c
•CALL OF THE DESERT Bell Pictures
•CALL OF THE WEST (AT)... Columbia
CAMEO KIRBY (O-AT) - Fox
•CANYON OF MISSING MEN. THE (W) Bell Pictures
•CAPTAIN COWBOY (W) Bell Pictures
•CAPTAIN OF THE GUARD (MC) - Universal
•CAPTAIN SWAGGER (D-Synchronized)..._ — Pathe
•CARELESS AGE, THE (CD-TME) First National
•CASE OF SERGEANT GRISCHA (D-AT) P K O
CAUGHT SHORT (C-AT) MGM
CHARMING SINNERS (D-AT).„- - Paramount
•CHASING RAINBOWS (CD-AT) MGM
•CHASING THROUGH EUROPE (D-TME).... Pox
•CHILDREN OF PLEASURE (CD-AT) MGM
•CHINA BOUND (CD) - MGM
•CHINA EXPRESS (D) Amkino
•CHRISTINA (D-PT) Fox
CIRCLE. THE (CD-AT) .MGM
•CITY GIRL (D-AT) ...Pox
CLANCY IN WALL STREET (C-AT) ...Aristocrat
•CLEANUP, THE (D) Excellent
•CLIMAX, THE (D-AT) - Universal
COCOANUTS, THE (MC) - ...Paramount
•COCKEYED WORLD, THE (CD-AT) - -Fox
COCK O’ THE WALK (CD-AT) ...Sono Art
•CODE OF THE WEST (W) Bell Pictures
•COHENS AND KELLYS IN ATLANTIC CITY... Universal
•COHENS AND KELLYS IN SCOTLAND (F-AT)....Universal
F
•FAME (T-D) Warner Brothers
FALL GUY, THE (C-AT) , Radio Pictures
•FAR CALL, THE (0-ME) - Fox
•FASHIONS IN LOVE (D-AT) Paramount
•FAST COMPANY (CD-AT)..- Paramount
•FAST LIFE (D-AT). — First National
FATHER’S DAY (CD-AT) MGM
FIGHTING FOR THE FATHERLAND Sono Art
•FIGHTING KID. THE (W) Bell Pictures
•FIGHTING LEGION. THE (WCD-AT) Universal
•FIGHTING TERROR, THE (W) .„..._ Bell Pictures
FIREBRAND JORDAN (W-AT) Big 4
FLAME OF THE FLESH (D-AT) United Artists
•FLIGHT (D-AT) Columbia
•FLIRTING WIDOW, THE (D-AT) First National
•FLORADORA GIRL, THE (C-AT, S) JM G M
•FLYING FOOL, THE (D-AT) Pathe
•FOOTLIGHTS AND FOOLS (D-AT).„„ First National
•FOREST PEOPLE (E)..._ .Amkino
FOREVER YOURS United Artists
•FORWARD PASS (CD-AT) First National
•FOUR DEVILS (D-TME) ...Fox
•FOUR FEATHERS, THE (D-ME).... Paramount
•FRAMED (Mel-AT) KKO
•FREE AND EASY (C-AT) MGM
•FROM HEADQUARTERS (D-TME) Warner Brothers
•FROZEN JUSTICE (D-AT).. — Fox
FURIES (D-AT) First National
G
•GAMBLERS, THE ( D - AT ) Warner Brothers
GAY NINETIES. THE (CD-AT) M G M
•GENERAL CRACK (D-AT) — Warner Brothers
GENTLEMEN OF THE PRESS (D-AT) Paramount
•GHOST TALKS, THE (My-TME) Pox
•GIRL FROM HAVANA (D-AT) Fox
GIRL FROM WOOLWORTHS (D-AT) First Nations*
•GIRL IN THE SHOW, THE (CD-AT)... .MGM
•GIRL OF THE PORT (Mel-AT) KKO
•GIRL OVERBOARD (D-TME).„_ ...Universal
•GIRL SAID ‘NO.’ THE (CD-AT).... - MGM
•GIRL WITH THE BAND BOX, THE. Amkino
•glorifying the American girl (Mc> Paramount
•GOLD DIGGERS OF BROADWAY (MC) Warner Brothers
GOLDEN CALF, THE (MC) Fox
GOOD NEWS (MC). — MGM
GRAND PARADE, THE (D-AT) Pathe
•GREAT DIVIDE (Mel-AT)... First National
GREAT GABBO (D-AT) Sono Art
GREAT POWER. THE (D-PT) ...Bell Piotures
•GREEN MURDER CASE, THE (My-AT) Paramount
•GREEN GODDESS. THE (Mel-AT) Warner Brothers
•GRIT WINS (W) Universal
•GUILTY? (D-AT) Columbia
H
•HALF WAY TO HEAVEN (D-AT) Paramount
•HALLELUJAH (D-AT) MGM
HAPPY DAYS (MC) Fox
•HARD TO GET (CD-AT) First National
HARMONY AT HOME (C-AT) Pox
•HARVEST OF HATE (W)...„ Universal
HAWK ISLAND (My-AT) Jt K O
HE KNEW WOMEN (Mel-AT) KKO
•HEARTS IN EXILE (D-AT) ..Warner Brother*
•HEART’S MELODY (D-AT, S).~ Ufa
HELL HARBOR (D-AT) United Artists
HELLO SISTER (CD-AT)... ...Sono Art
HELL'S ANGELS (D-AT) United Artists
•HELL’S HEROES (D-AT)..._ Unlvenal
•HER OWN DESIRE (D-AT) MGM
HER PRIVATE AFFAIR (D-AT) Path*
•HER PRIVATE LIFE (D-AT) First National
HER UNBORN CHILD (D-AT)... Windsor Picturer
•HER WAY OF LOVE (D) Amkino
•HIDE OUT (C-AT) Universal
HIGH ROAD, THE (CD-AT) MGM
HIGH SOCIETY BLUES (AT. S) Fox
•HIGH TREASON (D-AT) Tiffany
•HIGH VOLTAGE (D-AT) _„Pathe
•HIS FIRST COMMAND (D-AT) pathe
♦HIS GLORIOUS NIGHT (D-AT) MGM
•HIS LUCKY DAY (CD-TME) Universal
HIT THE DECK (MC)..._ KKO
•HOLD EVERYTHING (MC) Warner Brother.,
•HOLD YOUR MAN (C-AT) Universal
HOLE IN THE WALL, THE (My-AT) Paramount
HOLIDAY (CD-AT) .....Pathe
HOLLYWOOD REVUE (MC) MGM
•HOMECOMING (D-ME) Paramount
HONEY (CD-AT) Paramount
•HONKY TONK (CD-AT) Warner Brother*
•HOOFBEATS OF VENGEANCE (W) __Ucl?®raaJ
•HOT CURVES (C-AT) Tiffany
•HOT FOR PARIS (CD-AT) Fox
•HOTTENTOT. THE (CD-AT) ..Warner Brothers
•HOUSE OF HORRORS (MyC-ME) First National
HOUSE OF SECRETS (D-AT) .....Chesterlleld
•HUNGARIAN RHAPSODY (D-PS) Paramount
•HUNTED MEN (W).. Bell Pictures
HUNTING TIGERS IN INDIA (PT, M) Talking Picture
♦HURRICANE (D-AT) Columbia
I
•IDLE RICH (DAT)... MGM
•ILLUSION (CD-AT) Paramount
•IMMORTAL VAGABOND (D-AT, S) Ufa
IN GAY MADRID (CD-AT) MGM
♦INNOCENTS OF PARIS (D-AT-S) - ...Paramount
•IN OLD ARIZONA (W-AT)__ ..Fox
•IN OLD CALIFORNIA (D-AT).„. Audible
•IN OLD SIBERIA (D) Amkino
•IN THE HEADLINES (D-AT).._ Warner Brothers
♦IN THE NEXT ROOM (My-AT).... Pirst National
•INVADERS. THE (W) .....Kell Pictures
•IS EVERYBODY HAPPY (D-ATM) Warner Brothers
*11 CAN BE DONE (CD-TME) Universal
•IT’S A GREAT LIFE (CD-AT)..— MGM
I
JEALOUSY (D-AT) Paramount
•JIMMY HIGGINS (D) _ — Amkino
•JOURNEY’S END (D-AT) Tiffany
•JOY STREET (CD-ME)... - Fox
4
FILM BUYER SECTION
June 28, 1930
K
0
KETTLE CREEK (W-AT) Universal
•KIBITZER (CD-AT) .... Paramount
•KING OF JAZZ (MC)..._ Universal
•KISS, THE (D-ME) MGM
KITTY (D-ME) Sono Art
•OFFICER O’BRIEN (D-AT) path.
•OH. YEAH I (CD-AT). .._ Pathe
.*n,KnLAfl°MA KID' THE <W> BeU Pictures
NEW (DD) - -.Amkino
0 MALLEY RIDES ALONE ( W ) ......Bell Pictures
•ON THE LEVEL (CD-AT).....
ON WITH THE SHOW (MC) _
ONCE A GENTLEMAN (C-AT).. ..
•ONE HYSTERICAL NIGHT (C-AT)
•ONE MAD KISS (R-AT. M)
.—.JVI G M
ONE ROMANTIC NIGHT (CD-AT)
- Paramount
•ONE SPLENDID HOUR (D)
- .Excellent
LADY OF SCANDAL, THE (CD-AT)...- MGM
LADY TO LOVE, A (D-AT) ..JVI G M
•LARIAT KID. THE (W).._ Universal
•LAST COMPANY, THE (D-AT. S) - Ufa
•LAST OF MRS. CHEYNEY. THE (D-AT) JGH
•LAST PERFORMANCE (D-AT) Universal
ONLY THE BRAVE (D-AT) — .Paramount
•OTHER TOMORROW (D-AT) First National
•OUR MODERN MAIDENS (D-PT) MGM
•OVERLAND BOUND (W-AT) Bdl Pictures
•LAST ROUNDUP. THE (W) BeU Pictures
LAUGHING LADY, THE (D-AT) .Paramount
•LAW OF THE PLAINS (W) BeU Pictures
•LETTER, THE (D-AT) Paramount
LET US BE GAY (CD-AT).... MGM
LET’S GO PLACES (CD-AT) .Fox
•LIGHT FINGERS (D-AT)..._ Columbia
•LILIES OF THE FIELD (D-AT) First National
•LIGHT OF WESTERN STARS. THE (WR-AT)
Paramount-Publlx
•LITTLE JOHNNY JONES (CD-AT) First National
LOCKED DOOR, THE (D-AT) United Artists
•LONE HORSEMAN, THE (W)..._.. _..„.BeU Pictures
•LONE STAR RANGER (W-AT).... - Fox
•LONESOME (CD-TME) - Universal
•LONG. LONG TRAIL. THE (W-AT) Universal
•LOOPING THE LOOP (M-ME) Paramount
•LOOSE ANKLES (CD-AT)... First National
'•LORD BYRON OF BROADWAY (CD-AT) MGM
LOST GODS (PT. M) Talking Picture
•PAINTED ANGEL (D-AT) _
•PARADE OF THE WEST (WC-AT)...-.
PARAMOUNT ON PARADE (MC)
PARDON MY GUN (WC-AT)..-
•PARIS (D-AT)
•PARIS BOUND (D-AT)
•PAINTED FACES (CD-AT)
•PARTING OF THE TRAILS <W)._
•PARTY GIRL (D-AT)
PEACOCK ALLEY (D-AT)..._.
•PERSONALITY (CD-AT) ..._
•PHANTOM OF THE OPERA (My-PT)
•PHANTOM RIDER, THE (W)
PICCADILLY (D-Synchronzed)
PICK ’EM YOUNG (C-AT, S)
•PIONEERS OF THE WEST (W)
•PLAYING AROUND (D-AT)....
•PLEASURE CRAZED (D-AT)
•PLUNGING HOOFS (W)
POINTED HEELS (D-AT) „ _
•PRINCE OF DIAMONDS (AT)
•PRINCE OF HEARTS. THE (D)..
PUTTIN’ ON THE RITZ (MC)
First National
— Universal
— —Paramount
— —Pathe
— First National
Pathe
Tiffany
BeU Pictures
- Tiffany
Tiffany
- Columbia
Universal
BeU Pictures
— Sono Art
Pathe
BeU Pictures
—First National
Fox
Universal
Paramount
Columbia
— BeU Pictures
United Artists
•LOST ZEPPELIN. THE (D-AT) - Tiffany
LOTTERY BRIDE United Artists
LOVE AT FIRST SIGHT (MC) Universal
•LOVE COMES ALONG (Mel-AT). - Ft K O
LOVE COTTAGE, THE (MC) - United Artists
•LOVE DOCTOR. THE (CD-AT) .Paramount
•LOVE IN THE CAUCASUS ( D) 1 Amkino
LOVE. LIVE AND LAUGH (D-AT, S) Fox
•LOVE PARADE. THE (D-AT) Paramount
•LOVE RACKET, THE (D-AT) — First National
•LOVE WALTZ (MR-AT) Ufa
•LOVIN’ THE LADIES (C-AT) Ft K 0
LUCKY IN LOVE (AT, S).._ - Pathe
•LUCKY LARKIN (W-AT) Universal
•LUCKY STAR (D-TME) - Fox
LUMMOX (D-AT) —United Artists
M
MADAME SATAN (CD-AT) - MGM
•MADONNA OF AVENUE A (D-AT) Warner Brothers
•MAMBA (D-AT) Tiffany
•MAMMY (CD-AT) Warner Brothers
•MAN AND THE MOMENT (D-TME) First National
•MAN FROM BLANKLEY’S. THE (F-AT).... Warner Brothers
•MAN FROM NEVADA. THE (W) BeU Pictures
•MAN FROM NOWHERE. THE (W) FeU Pictures
•MAN FROM THE RESTAURANT, THE. Amkino
•MAN’S MAN. A (CD-ME) FI G M
•MAN I LOVE. THE (D-AT).... Paramount
•MAN WITH THE CAMERA. THE (EX) Amkino
MARCH OF TIME (MC) FI G M
•MARIANNE (CD-AT) FI G M
•MARRIAGE PLAYGROUND. THE (CD-AT) Paramount
MARRIED IN HOLLYWOOD (D-AT, S) Fox
•MASQUERADE (CD-AT) Fox
MEN ARE LIKE THAT (CD-AT) Paramount
•MEDICINE MAN. THE (CD-AT).— Tiffany
•MELODY LANE (D-AT) .Universal
MEN WITHOUT WOMEN (CD-AT) — Fox
•MEXICALI ROSE (D-AT) Columbia
MIDNIGHT DADDIES <C-AT) Sono Art
MIDNIGHT MYSTERY (My-AT) .Radio Pictures
•MIDSTREAM (D-PT) Tiffany
•MIGHTY, THE (D-AT) Paramount
•MISSISSIPPI GAMBLERS i D-AT) Universal
•MISTER ANTONIO (D-AT) Tiffany
•MODERN LOVE (CD-TME) Universal
•MONTANA MOON (WMC)— „ _ MGM
•MOONLIGHT MADNESS (D-AT) Universal
•MOST IMMORAL LADY. A (D-AT) First National
•MOUNTAIN JUSTICE (W-AT) Universal
•MOUNTED STRANGER (W-AT) Universal
MOVIETONE FOLLIES OF 1930 (R-AT, S) Fex
•MURDER ON THE ROOF (D-AT) Columbia
MURDER WILL OUT (My-AT) First National
•MY LADY’S PAST (D-PT) Tiffany
•MY MAN (CD-AT) Warner Brothers
MYSTERIOUS DR. FU MANCHU (My-AT) Paramount
•MYSTERIOUS ISLAND (D-PT) FI G M
N
•NAVY BLUES (C-AT)
•’NEATH WESTERN SKIES (W)
•NEW ORLEANS (D-PT)
NEW YORK NIGHTS (D-AT) ...
NIGHT HAWK. THE (KW)
•NIGHT RIDE (D-AT)
NIGHT WORK (C-AT)
NIX ON DAMES (D-AT. S).._
•NO. NO, NANETTE (CD-AT)..._
•NOAH’S ARK (D-TME)
NOT DAMAGED (D-AT, M)
•NOT SO DUMB (CD-AT)
NOTORIOUS AFFAIR. A (CD-AT)...-..
NUMBERED MEN (TPD)
—FI G M
Bell Pictures
—.Tiffany
United Artists
Fig 4
Universal
— Fathe
Fox
First National
—Warner Brothers
Fox
- M G M
First National
Universai
R
•RACKETEER. THE (D-AT) -.Pathe
JMel-AT) _ United Artists
RECAPTURED LOVE (D-AT) Warner Brothers
•RED HOT RHYTHM (MC) . pathe
•REDEMPTION (D-AT) MGM
RENO (D-AT) .——..Sono Art
RETURN OF DR. FU MANCHU, THE (Mel-AT)
Paramount-Publlx
RETURN OF SHERLOCK HOLMES. THE (D-AT)Paramount
RICHEST MAN IN THE WORLD, THE MGM
•RICH PEOPLE (CD-AT) Pathe
•RIDERS OF THE RIO GRANDE (W) Beil" Pictures
THE STORM (W) Fell Pictures
•RIDIN’ KID (W-TME) Universal
RIDIN’ LAW (W-AT) --Big 4
RIVER OF ROMANCE, THE (CD-AT) —..Paramount
•RIVER, THE (D-TME) Fox
ROAD TO PARADISE (RM) —Universal
ROADHOUSE NIGHTS (CD-AT) Paramount
•ROARING ADVENTURE (W) _ Universal
•ROARING RANCH (W-AT) Universal
ROGUE SONG (MR-AT) MG M
ROMANCE (D-AT) ~ M G M
ROMANCE OF RIO GRANDE (D-AT, S) Fox
•ROUGH ROMANCE (D-AT, S) ' Fox
ROUGH WATERS (D-TME) Warner Brothers
•ROYAL ROMANCE. A (F-AT) Columbia
•SACRED FLAME. THE (D-TME) Warner Brothers
^7L0YR'S%rL.TAYR%(DCAT,T- S)
XtiiWKXn ^rst Natiroaj
SAP FROM SYRACUSE (C-AT) Paramount-Publix
•c* da uH5uiPD’AT* Warner Brothers
•SARAH AND SON (D-AT) Paramount
•IaI .TD^-rK'^ATDKID’ THE lD-AT) Faramount
^ SONGS (D-AT) Warner Brothers
SCANDAL (D-TME) Universal
•SEA BAT, THE (Mel-AT) _ MGM
lf|COND P.H°'CE (D-AT> Warner Brothers
FLOOR MYSTERY, THE (My-AT) Warner Brothers
SECOND WIFE (Mel-AT).— FKO
SECRETS OF THE PUEBLOES. THE (W-~AT) Big 4
’SEEDS OF FREEDOM (D) Amkino
Universal
Paramount
•SENOR AMERICANO (W-AT)...
•SEVEN DAYS LEAVE (D-AT)
•SEVEN FACES (D-AT) Universal
•SEVEN KEYS TO BALDPATE (C-AT)..._ BKO
SHADOW OF THE LAW (D-AT) Paramount-Publix
•SHANGHAI LADY. THE (CD-AT) Universal
•SHANNONS OF BROADWY (C-AT)— . Universal
•SHE COULDN’T SAY NO (MC)„ —Warner Brothers
•SHIP FROM SHANGHAI. THE (D-AT) MGM
•SHOW BOAT (D-AT) Universal
•SHOW FOLKS (CD-Synchronized) Pathe
•SHOW GIRL IN HOLLYWOOD (D-AT) First National
•SILENT ENEMY, THE (PT, M) Paramount-Publix
•SIN FLOOD (D-AT) First National
SINGER OF SEVILLE (D-AT) _ .. MGM
•SINGLE STANDARD. THE (D-ME) _ J MGM
SINS OF THE CHILDREN (CD-AT) -MGM
•SKIN DEEP (D-TME) „ — Warner Brothers
•SKINNER STEPS OUT (AT).— Universal
SKY HAWK (D-AT).— — . __ Fox
•SLIGHTLY SCARLET (D-AT) .Paramount
•SMILING IRISH EYES (D-AT) First National
SOCIAL LION, THE (C-AT) Paramount-Publix
•SOLDIERS AND WOMEN (D-AT) Columbia
•SO LONG LETTY (D-AT) Warner Brothers
SONG O’ MY HEART (R-AT, S)— Fox
SONG OF THE WEST (W-O) - WarnerBrothers
SONS 0 GUNS (MC) — — . — — — ... United Artists
•SO THIS IS COLLEGE (C-AT) MGM
•SON OF THE GODS (D-AT) First National
SONG OF KENTUCKY. A (D-AT) "" hw
•SONG OF LOVE (D-AT) Columbia
SONG OF SONGS (MC).
•SONG OF THE FLAME (D)
•SONGS OF THE SADDLE (W-AT).—
SO THIS IS LONDON (C-AT)._
SOUTH SEA ROSE (D.ATV
•SPEAKEASY (CD-AT).... ..
•SPEEDWAY (CD-ME) ... .
•SPIES (Mel)
SPRING IS HERE (MC)
SPURS
•SQUALL, THE (D-AT)
•STAIRS OF SAND (D) . .
•STORM OVER ASIA (D)
•STORM, THE (D-AT) .
•STREET OF CHANCE (D-AT)
STRICTLY MODERN (CD-AT) .
STRICTLY UNCONVENTIONAL (CD-AT)
,JV£ G M
STUDIO MURDER CASE, THE (My-AT)
•SUCH MEN ARE DANGEROUS (D-AT)
•SUNNY SIDE UP (D-AT)
SUNNY SKIES (CD-AT).
•SWEETIE (CD-AT)
SWEET MAMA (CD)
SWEETHEARTS AND WIVES (D-MI-AT) First National
•SWELLHEAD (CD-AT) Tiffan.
SWING HIGH (CD-AT, S)...
•SYNTHETIC SIN (D-ME)
T
TAKE THE HEIR (C-ME)
Rig 4
TALK OF HOLLYWOOD (CD-AT)
TAMING OF THE SHREW (C-AT)
•TEMPLE TOWER (Mel-AT)... . _
TEXAN. THE (D-ATV
•TEXAS COWBOY. A (W) ..
THE BAD MAN (WCD)
THE DAWN PATROL (AE)
THE NAUGHTY FLIRT (SC)..._
•THE NEW BABYLON (D)
THE RIGHT OF WAY (GHD)
THE WAY OF ALL MEN (PHD).
•THEY HAD TO SEE PARIS (CD-AT).
•THIRTEENTH CHAIR (Mel-AT)
MGM
•THIS MAD WORLD (D-AT)
•THIS THING CALLED LOVE (CD-AT)
•THOSE WHO DANCE (Mel-AT)
•THREE OUTCASTS (W) .
THREE LIVE GHOSTS (CD-AT)
•THREE SISTERS (D-AT)....
•THUNDER (D-ME)
•THUNDERBOLT (D-AT)
.Paramount
•TIGER ROSE (D-AT)..._
•TIP OFF. THE (W)
•TIME. PLACE AND GIRL. THE (D-AT)
TOAST OF THE LEGION (PCD)
...Warner Brothers
•TONIGHT AT TWELVE (CD-AT)
•TRAIL OF ’98 (D-ME)
•TRAILING TROUBLE (W-AT)
•TRANSPORT OF FIRE (D)
•TRENT’S LAST CASE (My-TME)
TRESPASSER, THE (D-AT)
•TRIAL OF MARY DUGAN (D-AT)
MGM
TRIGGER TRICKS (D-AT
•TROOPERS THREE (D-AT)
TRUE TO THE NAVY (C-ATr S)
•TWIN BEDS (C-TME)
•TWO MEN AND A MAID (D-AT)
TWO O’CLOCK IN THE MORNING (My-,
•TWO WEEKS OFF (CD-ME)
AT)... Bell Pictures
u
•UNDER MONTANA SKIES (R-AT. S).
•UNHOLY THREE. THE (Mel-AT)
. G M
•UNKNOWN RIDER, THE (W)
UNMASKED (D-AT) _
•UNTAMED (D-AT) . .
•UNDER A TEXAS MOON (MF)
•UNDERTOW (D-AT)
UP THE CONGO (Lecture) .
V
VAGABOND KING. THE (D-TME)
•VEILED WOMAN. THE (D-ME).._
•VENGEANCE (D-AT) ..
•VENUS (Synchronized)
•VIKING. THE (D-Synchronized)
mom
•VIRGINIAN. THE (D-AT)
•VOICE OF THE CITY, THE (D-AT)
MGM
w
•WAGON MASTER. THE (W-ME)..._
•WALL STREET (D-AT)
•WEDDING RINGS (D-AT)
•WELCOME DANGER (C.ATV
•WESTERN HONOR (W)
•WESTERN METHODS (W)
WHAT A MAN! (CD-AT)
WHAT A WIDOW (CD-AT)...
•WHAT MEN WANT (D-AT)...
•WHEEL OF LIFE (D-AT) Paramotmt
•WHEN YOU GIVE YOUR HEART AWAY lc~AS) OTa
•WHERE EAST IS EAST (D-TME) . . mom
WHISPERS ._
WHITE CARGO (D-AT) .
•WHITE DEVIL (D-PT) mo
WHITE HELL OF PITZ PALU (D-M)...
•WHITE OUTLAW (CW).. ...
WHOOPEE (MC)
WHY BRING THAT UP (CD-AT)
•WHY LEAVE HOME (MC).._
•WIDE OPEN (CD-AT)
WILD MEN OF KALIHARI (PT, M)
•WINGED HORSEMAN. THE (W)
—Talking Pictures
•WISE GIRLS (CD-AT) .
® AT TH E SOUTH POLE Paramount-Publix
WOMAN RACKET (D-AT) MOM
•WOMAN TO WOMAN (D-AT)
•WONDER WOMAN (D-TME) ..
MGM
•WORDS AND MUSIC (CD-AT)
WOULD YOU BELIEVE IT (C-ME)
Big 4
•WRECKER. THE (D-Synchronized)
Y
•YOUNG DEARIE (D-AT)
•YOUNG EAGLES (D-AT)...
YOUNG MAN OF MANHATTAN (CD-AT)
•YOUNG NOWHERES (D-AT)
.First National
June 28, 1930
FILM BUYER SECTION
5
QUICK REFERENCE CHART
FOR BUYERS AND BOOKERS
Arakino
Silent Sound
IN OLD SIBERIA (D) 6500
(It) July, 1929. With A. Zhilinsky and Tasltin.
HER WAY OF LOVE (D) 6000
(R) Aug., 1929. With E. Cessarsltaya.
MAN WITH THE CAMERA, THE (EX).. 6000
CR) Sept., 1929. No Star.
GIRL WITH THE BAND BOX, THE 6000
(R) Sept., 1929. With Anna Stenn.
SEEDS OF FREEDOM (D) 6900
(R) Sept., 1929. With L. M. Leonidoff.
AFGHANISTAN (E) 6000
(R) Sept., 1929. No Star (Travelogue).
FOREST PEOPLE (E) 5800
(R) Sept., 1929. No Star.
SCANDAL (D) 7200
(R) Oct., 1929. With L. Filkovsitaya."
ARSENAL (D) 6900
(R) Nov. 2, 1929. With S. Svazhenko.
THE NEW BABYLON (D) _.. 8000
(R) Nov. 30, 1929. With A.1 Sovolevski and E. Kuzmina.
LOVE IN THE CAUCASUS (D) 7837
(R) Nov. 30, 1929. With K, Karalashvili and Kira
Andronedashvili.
MAN FROM THE RESTAURANT, THE 6000
(R) Jan. 4, 1930. With M. Checithov and V. Malinov-
skaya.
DEMON OF THE STEPPES, THE (D) 6800
(R) Jan. 18, 1930. With Uikoiai Saltykov.
A FRAGMENT OF AN EMPIRE (D) 7000
(R) Jan. 25, 1930. With Feodor Nikitin
Semonova.
CHINA EXPRESS (D)
(R) Nov. 9, 1930. Special cast.
OLD AND NEW (DD)
(R) May 2, 1930. No Star.
STORM OVER ASIA (D)
JIMMY HIGGINS (D)
6000
7500
TRANSPORT OF FIRE (D)
and L.
Aristocrat Pictures
Silent
Sound
CLANCY IN WALL STREET (C-AT)..._
(R) April 1, 1930. Sound on disc and film. with'
Charles Murray, I.ucien Littlefield.
THEME: A plumber goes Wali Street and becomes
a millionaire.
.7100
Artclass
.... Silent Sound
UNMASKED (D-AT) 5449
(R) Dee. 15, 1929. Sound on disc and flim. ” with
Robert Warwick, Sam Ash, Milton Krims, Lyons
Wickland, Susan Corroy, William Corbett, Charles
Btatiey. Kate Roemer, Waldo Edwards. Roy Byron.
Clyde Dellson, Helen MitcheH, Marie Burke.
Audible Pictures
Silent Sound
#,N OLD CALIFORNIA (D-AT) 5400
With Henry B. Walthall. Helen Ferguson, George
Duryea, Ray Hallor, Orrol Humphrey, Larry Steers.
Richard Carlyle, Harry Allen, Lew Stern, Paul
mi™ 9harlotto Monte, Gertrude Chorre.
THEME: A story of stolen love and a youth's
heroic rescue of a girl from a runaway coach, with
the Mexican border as the background.
Bell Pictures
630 Ninth Avenue
New York City
Silent Sound
•BAD MEN'S MONEY (W) . 5 reels
(R) October, 1929. With Yakima Canutts.
•BREEZY BILL (W) 5 ree|S
(R) March, 1930. With Bob Steel’e
•CALL OF THE DESERT _ 5 reels
(R) April, 1930. With Tom Tyler.
•CANYON OF MISSING MEN, THE <W) 5 reels
(R) March, 1930. With Tom Tyler.
•CAPTAIN COWBOY (W) 5 reels
(R) November, 1929. With Yakima Canutts.
°t-F ,THE WEST (W) ...5 reels
(R) February. 1930. With Bob Custer.
•COVERED WAGON TRAILS (W>..._ 5 reels
.™.(jy„.AtJril' 193°- With Bob Custer.
•COWBOY AND OUTLAW (W) 5 reels
. <n» January. 1930. With Bob Steele.
•FIGHTING KID, THE (W) 5 reels
(R) October, 1929. With Fred Church.
•FIGHTING TERROR, THE (W) 5 reels
(R) November, 1929. With Bob Custer.
GREAT POWER, THE. (D-PT)..._ . 8 reels
With Minna Gombel.
A storT of Wall street.
•HUNTED MEN (W) 5 reels
May 15' 193°- With Bob Steele.
•INVADERS, THE (W) 5 reels
(R)December, 1929. With Bob Steele.
•LAST ROUNDUP. THE (W) 5 reels
(R) November, 1929. With Bob Custer.
•LAW OF THE PLAINS (W) 5 reels
(R) November, 1929. With Tom Tyler.
•LONE HORSEMAN, THE (W)..._ 5 reels
(R) December. 1929. With Tom Tyler.
•MAN FROM NEVADA. THE (W) „...5 reels
(R) November. 1029. With Tom Tyler.
•MAN FROM NOWHERE, THE (W) 5 reels
(R) April, 1930. With Bob Steele.
•’NEATH WESTERN SKIES (W) 5 reels
(R)January, 1930. With Tom Tyler
•OKLAHOMA KID, THE (W) 5 reels
(It) January, 1930. With Bob Custer.
•O’MALLEY RIDES ALONE (W) 5 reels
(It) March. 1930. With Bob Custo-
The Feature
Key to Symbols
The following appear immediately after the
title to indicate the nature of the production:
C— Comedy
D — Drama
CD— Comedy drama
F — Farce
Mel Melodrama
My— Mystery
R — Romance
W— Western
AT— All talking
PT Part talking
T— Talking
M — Music
E— Sound effects
MC Musical comedy
O — Operetta
S Singing
EXAMPLE : C-AT, all talking comedy. MR,
musical romance. CD-^AT, S, comedy drama,
all talking with singing.
(R) signifies release.
NOTE: An asterisk preceding the title in-
dicates either that there is a silent version or
that the picture was produced only in silent
version. Pictures marked with an asterisk which
have sound versions are indicated by the
sound symbols appearing after the title.
•OVERLAND BOUND (W-AT) 5200
With Leo Maloney, Jack Terrin, Allene Ray, Walley
Wales
•PARTING OF THE TRAILS (W) 5 reels
(R) December, 1929. With Bob Custer.
•PHANTOM RIDER, THE (W)..„ 5 reels
(R) December, 1929. With Tom Tyler.
•PIONEERS OF THE WEST (W) 5 reels
(R) February, 1930. With Tom Tyler.
•PRINCE OF HEARTS, THE (D) _...5 reels
THEME: A society drama.
•RIDERS OF THE RIO GRANDE (W) 5 reels
(R) December. 1929. With Bob Custer.
•RIDERS OF THE STORM (W) 5 reels
(R) November, 1929. With Yakima Canutts.
•TEXAS COWBOY, A (W) 5 reels
(R) February, 1930. With Bob Steele.
•THREE OUTCASTS (W) 5 reels
(R) September, 1929. With Yakima Canutts.
TWO O’CLOCK IN THE MORNING (My-AT) 7 reel*
With Edith Roberts, Noah Beery, Margaret Livingston.
•UNKNOWN RIDER, THE (W) 5 reels
(R) September. 1929. With Fred Church.
•WESTERN HONOR (W) 5 reels
(R) May, 1930. With Bob Steele.
•WESTERN METHODS (W) 5 reels
(R) December, 1929. With Fred Church.
Big 4 Corporation
Silent Sound
BEYOND THE RIO GRANDE (W-AT) 5 reels
(R) April 1930. Sound on disc and film. With
Jack Perrin. Starlight, Franklvn Farnum, Charline
Burt, Emma Tansey, Buffalo Bill, Jr.. Pete Morri-
son, Henry Roquemore. Edmund Cobb. Henry Taylor.
DANGEROUS TRAIL, THE (W-AT) 5 reels
(R) September, 1930. Sound on disc and film. Cast
to be announced.
FIREBRAND JORDAN (W-AT) 5 reels
(R) June, 1930. Sound on disc and film. With Lane
Chandler. Aline Goodwin. Yakima Canutt, Sheldon
Lewis. Marguerite Ainslee. Tom London, Jjew Meehan.
Frank Yaconalli, Alfred Hewston, Fred Harvey, Cliff
Lyons.
NIGHT HAWK, THE (W) 5 reels
(R) August, 1930. Sound on disc and film. Cast
to be announced.
RIDIN’ LAW (W-AT) 5 reels
(R) May, 1930. Sound on disc and film. With Jack
Perrin. Starlight. Yakima Canutt, Rene Bordon, Jack
Mower, Ben Corbett, Robert Walker, Fern Emmett,
Pete Morrison. Olive Young.
Running Time
The fixed speed for sound film is 90
feet per minute.
This makes the running time of 1,000
feet 11 to 11*4 minutes.
Knowing the length of a picture and
the running time per 1,000 feet, the run-
ning time of the picture can be easily
computed.
The variance in the speed at which
silent film is run through the projector
makes it difficult to compute the run-
ning time of a silent picture with any
degree of accuracy.
Projectors are now designed for a film
speed of 90 feet per minute — the same
as the fixed speed for sound film — but
the rate at which silent film is actually
run varies from 70 to 110 feet per min-
ute, and infrequently as high as 125 feet
per minute.
SECRETS OF THE PUEBLOES, THE (W-AT) 5 reels
(R) July, 1930. Cast to be announced.
TAKE THE HEIR (C-ME).. 6 reels
(R) January, 1930. With Edward Everett Horton,
Dorothy Devore, Frank Elliott, Edythe Chapman, Otis
Harlan, Kay Deslys, Margaret Campbell.
WOULD YOU BELIEVE IT (C-ME) 6 reels
(R) March, 1930. With Walter Forde, Pauline
Johnson.
Chesterfield
Silent Sound
HOUSE OF SECRETS (D-AT) 6100
With Marcia Manning. Joseph Striker, Elmer Grandin,
Herbert Warren, Francis M. Cerdi, Richard Steven-
son, Harry H. Southard. Edward Ringham.
LADIES IN LOVE (CD-AT) 6300
(R) May 15, 1930. With Alice Day, Johnny Walker.
THEME: A radio love story.
LOVE AT FIRST SIGHT (MC) _ 6039
(R) February 15. 1930. Sound on disc and film.
With Suzanne Keener, Norman Foster, Doris Ran-
kin, Lester Cole. Abe Reynolds, Hooper Atchley,
Burt Matthews, Dorothea Adams.
THEME: The story of a song writer, the girl he
loves, a selfish and designing mother and a cabaret
owner.
Columbia
Silent Sound
•ACQUITTED (D-AT) 578I
(R) October 26, 1929. With Lloyd Hughes, Margaret,
Sam Hardy, Charles West, George Rigas, Charles
Wilson, Otto Hoffman.
•AROUND THE CORNER (C-AT) 6419
(II) April 25, 1930. With George Sidney, Charles
Murray, Joan Peers, Larry Kent, Charles Delaney,
Jess De Vorska, Fred Sullivan.
THEME: An Irish cop and a Jewish pawnbroker and
a prize fight.
•BROADWAY SCANDALS (D-AT) 6395
(R) November 10, 1929. With Sally O'Neill. Jack
Egan, Carmel Myers. Tom O'Brien, J. Barney Sherry,
John Hyams, Charles Wilson, Doris Dawson, Gordon
Elliott.
THEME : Story of a boy singer, who is attracted
by a vamp stage star, who takes him away from his
girl friend. But the girl makes good and wins her
lover away from the vamp.
•CALL OF THE WEST (AT)
(li) April 15, 1930. Sound on disc and film. With
Dorothy Revier, Matt Moore. Katherine Clare Ward,
Tom O’Brien, Alan Itoscoe, Vic Potel, Nick De
Ruiz, Joe De La Cruze. Blanche Rose. Ford West,
Gertrude Bennett, Connie Le Mont, Buff Jones.
THEME : A love epic of the open spaces.
•COLLEGE COQUETTE (CD-AT) 5566 6149
(R) August 5, 1929. With Ruth Taylor, John Hot-
land, William Collier, Jr.. Jobyna Ralston, Edward
Piel. Jr.
THEME: A story of a girl who kills herself be-
cause her boy friend falls in love with another girl.
Story takes place on a college campus.
•FLYING MARINE (D-TME) .. 5736 5951
(R) June 5. 1929. With Ben Lyon, Shirley Mason,
Jason Robards.
THEME: Story of one brother risking his life and
giving up the girl he loves for another brother.
•GUILTY? (D-AT) 6371
(R) March 3. 1930. Sound on disc and film. With
Virginia Valli, John Holland. John St. Polis, Lydia
Knott, ErviUe Alderson, Richard Carlyle. Clarence
Muse, Eddie Clayton, Robert T. Haines, Frank
Fanning, Ed Cecil, Gertrude Howard.
THEAIE: A drama of social contrasts and adapted
from “Black Sheep.'*
•HURRICANE (D-AT) 5842 5735
(R) September 30, 1929. With Hobart Bostworth.
Johnny Mack Brown, Lelia Hyams, Allan Roscoe,
Tom O’Brien. Lelia McIntyre, Joe Bordeaux and
Eddie Chandler.
THEME: Story of a father who offers his daughter
to a pirate to get revenge on his former wife. But
daring rescue follows when it is revealed that she is
his own daughter.
•LADIES OF LEISURE (D-AT) 9118
(R) April 5, 1930. (TOS) April 19. 1930. Sound on
disc and film. With Barbara Stanwyck. Lowell
Sherman, Ralph Graves. Marie Prevost, Nance O’Neil,
George Fawcett, Johnnie Walker, Juliette Compton.
THEME: A drama of New York's gay social
whirl. Adapted from the David Belasco stage play
by Milton Herbert Gropper.
•LIGHT FINGERS (D-AT)..... 5578 5700
(R) July 29, 1929. With Ian Keith, Dorothy Revier.
Carroll Nye, Ralph Theodore, Tom Rickets.
THEME: A story of a girl, who discovers a thief,
but saves him from the police to win his love.
•MEXICALI ROSE (D-AT) 5126 5735
(R) December 26, 1929. Sound on disc and film.
With Barbara Stanwyck. Sam Hardy, William Jan-
ney. Louis Natheaux, Arthur Rankin, Harry Vejar,
Louis King, Julia Beharano.
THEME: A drama of Old Mexico.
•MURDER ON THE ROOF (D-AT 5400
(R) January 19. 1930. (TOS) February 8. 1930.
With Dorothy Revier, David Newell, Raymond Hatton.
Edward Doherty.
THEME: A story of a lawyer, who is framed by
a crook, but whose daughter saves him by a clever
plot.
•PERSONALITY (CD-AT) - 6304
(R) February 14, 1930. Sound on disc and film.
With Sally Starr, Johnny Arthur, Blanche Frederici,
Frank Hammond, Buck Black, Lee Kohlmar, John
T. Murray, Vivian Oakland, George Pearce.
THEME: A comedy of married life.
•PRINCE OF DIAMONDS (AT) 6418
(R) March 26, 1930. Sound on disc and film. With
Aileen Pringle. Ian Keith. Fritzi Ridgeway, Tyrrell
Davis. Claude King, Tom Ricketts, E. Alyn Warren,
Gilbert Emery, Frederick Sullivan, Sybil Grove.
Colonel McDonell, Joyzelle.
THEME: A romance of adventure.
6
FILM BUYER SECTION
June 28, 1930
•ROYAL ROMANCE, A (F-AT) 6359
(R) March 17, 1930. Sound on disc and film.
With William Collier, Jr., Pauline Starke, Clarence
Muse, Ann Brody, Eugenie Besserer, Walter P.
Lewis, Betty Boyd, Ullrich Haupt, Bert Sprotte,
Dorothy De Borda.
THEME: A farce based on “Private Property."
SOLDIERS AND WOMEN (D-AT) 6671
(It) April 30, 1930. With Aileen Pringle, Grant
Withers, Helen Johnson. Walter McGrail, Emmett
Corrigan, Blanche Friderici, Wade Boteler, Ray Lar-
gay, William Colvin, Sam Nelson.
THEME: A story of the U. S. Marines in Haiti.
•SONG OF LOVE (D-AT) 7720
(R) November 25, 1929. With Belle Walker, Ralph
Graves, David Durand, Eunice Quedens, Arthur
Houseman. Charles Wilson.
•VENGEANCE (D-AT) 6160
(R) February 22, 1930. (TOS) March 8. 1930.
Sound on disc and film. With Jack Holt, Dorothy
Revier, Phillip Strange, George Pearce, Hayden
Stevenson, Irma A. Harrison, Onest A. Conly.
THEME: A drama of revenge in the Congo.
•WALL STREET (D-AT) - 6336
(R) December 1, 1929. With Ralph Ince and Aileen
Pringle.
First National
Silent Sound
BACK PAY (D-AT) 5672
(R) June 1, 1930. Sound on disc. With Corinne
Griffith, Grant Withers, Montagu Love, Hallam
Cooley, Geneva Mitchell. Vivian Oakland.
THE BAD MAN (WCD)
(R) October 5. 1930. With Walter Huston, Dorothy
Revier, O. P. Heggie. Marion Byron, Sidney Black-
mer, James Rennie, Guinn Williams. Arthur Stone,
Edward Lynch, Harry Semels. Erville Alderson.
THEME: A Mexican bandit tries to act as match-
maker. The humorous way he goes about it forms
the basis of the story.
BRIDE OF THE REGIMENT (0) - 7418
(R) June 22, 1930. Sound on disc. With Vivienne
Segal. Walter Pidgeon, Ford Sterling, Louise
Fazenda. Lupino Lane, Myrna Loy, Alan Prior,
Harry Cording.
BRIGHT LIGHTS (CCD) „
(R) August 24, 1930. With Dorothy Mackaill, Frank
Fay, Noah Beery, Eddie Nugent, Inez Courtney, Tom
Dugan, James Murray. Frank McHugh. Daphne Pol-
lard, Jean Bary, Virginia Sale, Edmund Breese,
Philip Strange.
THEME: A chorus girl’s rise to fame — from the
chorus, to a dancing role in a dive in Africa, to hula
dancing back in New York and finally to stardom
on Broadway.
•CARELESS AGE, THE (CD-TME) 6308
(R) September 16, 1929. With Douglas Fairbanks.
Jr.. Loretta Young. Carmel Myers, Holmes Herbert,
Kenneth Thomson. George Baxter. Wilfred Noy, Doris
Lloyd. Ilka Chase. Raymond Lawrence.
THEME: Story of a youth who falls in love with a
gold digger, who gives him the runaround.
•DARK STREETS (D-AT) 5514 5416
(R) August 11. 1929. With Jack Mulhall. Lila Lee.
Aggie Herring, Earl Pingree, Will Walling, E. EL
Calvert. Maurice Black.
THEME: Two brothers, one is a cop and the other
a crook. The cop lives and the crook is killed.
THE DAWN PATROL (AE)
(R) August 10, 1930. With Richard Barthelmess,
Douglas Fairbanks. Jr., Neil Hamilton, William
Janney, James Finlayson, Clyde Cook, Gardner James,
Edmund Breon, Frank McHugh, Jack Ackroyd.
Harry Allen.
THEME: A Squadron of youthful aviators risk their
lives with the British Air Forces. Barthelmess goes
up in place of young Fairbanks and sacrifices himselr
for love of his comrade.
•DRAG (D-AT) 5633 7642
(R) July 21. 1929. Sound on disc. (TOS) August
10, 1929. With Richard Barthelmess, Lucien Little-
field, Katherine Ward, Alice Day, Tom Dugan. Lila
Lee. Margaret Fielding.
THEME: An ambitious young newspaper man and
writer finds living with his wife’s family intolerable,
and flees to a foreign country to seek freedom.
•FAST LIFE (D-AT) - 6702 7541
(R) September 29, 1929. Sound on disc. (TOS)
October 5, 1929. With Douglas Fairbanks, Jr.,
Loretta. Young. Chester Morris, William Holden,
Frank Sheridan. Ray Hallor, John Sainpolis.
THEME: A boy and girl, secretly married, are ac-
cused of improprieties. A fight ensues, and a friend
is mortally shot. The boy. convicted of the murder,
is doomed to execution when another friend con-
fesses to the crime.
•FLIRTING WIDOW. THE (D-AT) 6654
(R) May 11. 1930. Sound on disc. With Dorothy
Mackaill, Basil Rathbone. William Austin. Leila
Hyams. Claude Gillingwater, Emily Fltzroy, Anthony
Bushell, Flora Bramley.
•FOOTLIGHTS AND FOOLS (D-AT) - 6950
(R) November 11, 1929. Sound on disc. (TOS)
January 4, 1930. With Colleen Moore, Frederic
March. Raymond Hackett.
THEME: The story of an Irish girl posing as a
French actress, who finds her sweetheart is a crook,
and later weds a rich admirer.
•FORWARD PASS (CD-AT, PS).— 4920 7246
(R) November 10, 1929. Sound on disc. With
Douglas Fairbanks, Jr., Loretta Young, Guinn Wil-
liams, Peanuts Byron, Phyllis Crane. Bert Rome,
Lane Chandler, Allen Lane. Floyd Shackleford.
THEME: The story of a boy who resolves to quit
football but, urged on by the girl of his dreams,
wins the honors for his college.
FURIES (D-AT) - 6606
(R) March 16. 1930. Sound on disc. With H. B.
Warner, Lois Wilson, Jane Winton, Purnell Pratt,
Natalie Moorhead.
GIRL FROM WOOLWORTHS (D-AT). — 6171
(R) October 27. 1929. With Alice White. Charles
Delaney, Wheeler Oakman. Ben Hall. Rita Flynn.
Gladdon James. Bert Moorehead, Patricia Caron,
William Olmond. Milla Davenport.
THEME: Pat is separated from her first love. Bill
Harrigan, and goes in a night club as an enter-
tainer. After a bit of trouble Bill succeeds in
winning Pat back.
•GREAT DIVIDE (MEL-AT) 6722
(TOS) Nov. 16. 1929. (TOS) March 1. 1930. With
Dorothy Mackaill. Ian Keith. Lucien Littlefield. Ben
Hendricks. Myrna Loy, Frank Tang. Creichton Hale.
George Fawcett, Jean Laverty, Claude Gillingwater,
Rov Stewart. James Ford.
THEME: A boy steals a girl to make her love him.
His plot proves successful after three days.
•HARD TO GET (CD-AT) 5981 7324
(TOS) Sept. 28. 1929. With Dorothy Mackaill.
Jimmie Finlayson, Louise Fazenda, Jack Oakle, Ed-
mund Burns, Clarissa Selwynne, Charles Delaney.
THEME: A girl meets two boys, one’s rich, the
other poor. The poor proves to be her man.
•HER PRIVATE LIFE (D-AT) 6483
(R) August 25, 1929. With Billie Dove, Walter Pidgeon,
Holmes Herbert, Montagu Love, Roland West. Thelma
Todd. Mary Forbes, Brandon Hurst, Zasu Pitts.
THEME: Lady Helen attempts to kill herself when
6he catches the man she loves cheating in a card
game. He explains later that he did it to shield
his sister.
•HOUSE OF HORROR (MYC-ME) ....5919
(R) April 28. 1929. With Louise Fazenda. Chester
Conklin, James Ford, Thelma Todd, William V.
Mong, Emile Chautard, William Orlamond, Dale
Fuller, Tenan Holtz.
THEME: Two country hicks visit their uncle who
owns an antique shop in which many mysteries
occur.
•IN THE NEXT ROOM (MY-AT) - 7498
(R) January 26, 1930. (TOS) April 19. 1930. With
Jack Mulhall, Alice Day. Robert O’Connor. John S.
Polls, Claude Allister, Aggie Herring, DeWitt Jen-
nings, Webster Campbell. Lucien Preval.
THEME: Jack, a young reporter, helps solve the
mysteries in the home of his sweetheart. Alice.
•LILIES OF THE FIELD (D-AT) 5996
(R) January 5, 1930. (TOS) March 1, 1930.
With Corinne Griffith. John Loder, Freeman Wood.
Patsy Paige, Eve Southern, Rita LeRoy, Jean Barry,
Betty Boyd, Mary Boley, Virginia Bruce.
THEME : Mildred’s husband divorces her and takes
their child. Mildred makes a living by working in
a cafe. Her child dies and she marries Ted.
•LITTLE JOHNNY JONES (D-AT) 6621
(R) November 17. 1929. (TOS) February 13, 1930.
With Eddie Buzzel, Alice Day, Edna Murphy, Rob-
ert Edeson. Wheeler Oakman, Donald Reed.
THEME : Johnny rides his sweetheart’s horse and
loses. They think he framed to lose and the Rider's
club suspends him. He comes back and wins the
biggest race of the year.
•LOOSE ANKLES (CD-AT) - - ~ 6190
With Loretta Young. Douglas Fairbanks, Jr., Louise
Fazenda, Ethel Wales, Otto Harlan, Daphne Pollard,
Inez Courtney, Norman Douglas, Eddie Nugent, Ray-
mond Keane.
THEME: Story of a girl who is bequeathed a million
dollars providing she marries the man her aunt con-
sents to. And what a time she has getting her man.
•LOVE RACKET, THE (D-AT) 6118
(R) December 8, 1929. With Dorothy Mackaill, Sid-
ney Blackmer, Edmund Burns. Myrtle Stedman,
Alice Day, Edith Yorke, Martha Mattox. Edward
Davis. Webster Campbell. Clarence Burton, Tom
Mahoney, Jack Curtis.
THEME: A story of a girl who reveals her past
wrongs in order to save an innocent girl from a man
she killed. But her lover asks her to marry him
anyway.
•MAN AND THE MOMENT (D-TME) 6539 7086
(R) June 23. 1929. (TOS) August 3. 1929. With
Billie Dove. Rod LaRoque, Gwen Lee, Robert Schable.
Charles Sellon, George Bunny.
THEME: A boy and a girl marry. They quarrel.
He steals her and takes her on his yacht where he
teaches her to love him.
•MOST IMMORAL LADY. A (D-AT) - 7145
(R) September 22. 1929. With Leatrice Joy. Walter
Pidgeon. Sidney Blackmer, Montague Love, Josephine
Dunn, Robert Edeson, Donald Reed, Florence Oak-
ley. Wilson Benge.
THEME: Story of a girl who blackmails a rich
banker and then falls in love with his son. The
father forbids the boy to see the girl. Later the
two meet in Paris and marry.
MURDER WILL OUT (My-AT) 6200
(R) April 6, 1930. Sound on disc. With Jack
Mulhall, Lila Lee, Noah Beery, Malcolm MacGregor,
Aleo B. Francis.
THE NAUGHTY FLIRT (SC) -
(R) September 21. 1930. With Alice White. Paul
Page, Robert Agnew, Myrna Loy, Douglas Gilmore,
George Irving.
THEME: Alice White gets her man, but not before
several interesting and exciting events take place to
prevent this.
•NO. NO NANETTE (CD-AT) 9100
(TOS) January 11, 1930. With Bernice Claire, Alex-
ander Gray. Lucien Littlefield, Louise Fazenda,
Lilyan Tashman, Mildred Harris.
THEME: Two married men, with strict wives, sec-
retly consent to back a show for a boy and girl
who intend to marry. The wives hear of the work,
but it ends happily.
NOTORIOUS AFFAIR, A (CD-AT) - -...6218
(R) May 4, 1930. (TOS) May 3. 1930. Sound on
disc. With Billie Dove. Kenneth Thompson, Basil
Rathbone, Kay Francis, Montagu Love, Philip
Strange. Gino Corrado, Elinor Vandivere.
THEME: She was the daughter of luxury, he a musi-
cal genius. Though she belonged to him, he be-
longed to the world. It is a story of how she saved
him from himself — for herself.
NUMBERED MEN (TPD) —
(R) September 7. 1930. With Conrad Nagel, Ber-
nice Claire, Raymond Hackett, Ralph Ince, Tully
Marshall. Maurice Black. William Holden. George
Cooper, Frederick Howard, Blanche Frederici, Ivan
Linow.
THEME: A jailbreak at prison results in some un-
pleasant moments for some of the characters involved
in the prisoners' lives.
ONE NIGHT AT SUSIE’S (UD)
(R) September 14. 1930. With Billie Dove, Douglas
Fairbanks, Jr., Helen Ware, Tully Marshall, James
Crane, Claude King.
THEME: A young architect, son of a convict, is
kept on the straight road but goes to jail anyway
in defense of his sweetheart who has committed
murder. But unknown circumstances bring about his
release.
•OTHER TOMORROW (D-AT) 5800
(R) January 19. 1930. With Billie Dove. Grant
Withers, Kenneth Thomson. Frank Sheridan. Otto
Hoffman, William Grainger, Scott Seaton.
THEME: Story of a girl who marries another man
when her sweetheart quarrels with her. But in the
end she goes to her former lover and admits her
love.
•PAINTED ANGEL (D-AT) - - 6470
(R) December 1. 1929. With Billie Dove. Edmund
Lowe, George MacFarlane. J. Farrell MacDonald,
Cissy Fitzgerald. Nellie Bly Baker, Will Stanton,
Norma Selby, Douglas Gerrard, Shep Camp, Peter
Higgins. Red Stanley.
•PARIS (D-AT) -...9007
(R) November 24, 1929. With Irene Bordoni, Jack
Buchanan, Louise Closser Hale, Jason Robards,
Margaret Fielding, Zasu Pitts.
THEME: A young chap goes to Europe and falls
In love with a dancer. His mother attempts to
break the affair. The girl overhears the plot and
gives the boy the air.
•PLAYING AROUND (D-AT) - 5972
(TOS) April 5, 1930. With Alice White. Chester
Morris, William Bakewell. Richard Caryle, Marion
Bryon. Maurice Black, Lionel Belmore, Shep Camp.
Ann Brody, Nellie V. Nichols.
THE RIGHT OF WAY (GHD)
(R) October 19. 1930. With Conrad Nagel, Loretta
Young, Fred Kohler, William Janney, George Pearce,
Emmett King, Harry Cording, Brandon Hurst, Holli-
well Hobbes, Olive Tell, Yola D'Avril, Snitz Edwards.
THEME: A brilliant lawyer becomes a victim of
amnesia as a result of a fight. How his life while
in this state affects his real life forms the theme
of the story.
ROAD TO PARADISE (RM) - -
(R) July 20, 1930. With Loretta Young. Jack
Mulhall, George Barraud, Raymond Hatton, Kathlyn
Williams, Dot Farley, Winter Hall, Ben Hendricks.
Jr., Georgette Rhodes. Purnell Pratt, Fred Kelsey.
THEME: Loretta Young, in a dual role, imper-
sonates a society girl and robs her wall safe. She
is caught but not prosecuted, and thereby hangs
the tale.
•SALLY (D-AT) - 9277
(R) January 12, 1930. With Marilyn Miller, Alex-
ander Gray, Joe E. Brown. T. Roy Barnes, Pert
Kelton, Ford Sterling, Maude Turner Gordon, Nora
Lane, E. J. Radcliffe. Jack Duffy.
THEME: A former waitress makes good as a Follies
dancer and wins the man she loves.
•SHOW GIRL IN HOLLYWOOD (D-AT) 7213
(R) April 20. 1930. (TOS) May 10. 1930. Sound
on disc. With Alice White, Jack Mulhall, Ford
Sterling, Blanche Sweet, John Miljan, Virginia Sale,
Spec O’Donnell, Lee Shumway. Herman Bing.
THEME: The story of a girl who, when starred,
becomes unbearably temperamental. Shown the
stupidity of her attitude by her sweetheart, she goes
back to work and becomes a spectacular success.
•SIN FLOOD (D-AT) - - -
(R) 1930. Sound on disc. With Douglas Fairbanks.
Jr., Dorothy Revier. Noah Beery, Anders Randolph.
•SMILING IRISH EYES (D-AT) - 7932 8550
(R) July 28. 1929. Sound on disc. (TOS) Septem-
ber 7, 19_29. With Colleen Moore, James Hall,
Claude Gillingwater, Robert Homans, Aggie Herring,
Betty Francisco, Julanne Johnston, Robert O’Connor.
John Beck, Edward Earl, Tom O’Brien, Oscar Apfel,
Fred Kelsey. Otto Lederer.
THEME: The vicissitudes of a romance between an
Irish Colleen and a young violinist.
•SON OF THE GODS (D-AT) 8344
(R) March 9, 1930. Sound on disc. With Richard
Barthelmess, Constance Bennett, Dorothy Mathews,
Barbara Leonard. Jimmy Eagles, Frank Albertson.
Mildred Von Dorn, King IIoo Chang. Geneva Mit-
chell.
THEME: The heartbreaks of a young American who
has been reared by a Chinese.
•SONG OF THE FLAME (D-AT). - -.6503
(R) May 25. 1930. (TOS) May 17. 1930. Sound
on disc. With Bernice Claire, Alexander Gray. Noah
Beery, Alice Gentle, Bert Roach, Inez Courtney,
Shep Camp, Ivan Linow.
THEME: A story of a scheming revolutionist in
Russia.
SPRING IS HERE (MC) - - 6386
(R) April 13, 1930. Sound on disc. With Lawrence
Gray, Bernice Claire, Alexander Gray, Louise
Fazenda, Ford Sterling, Inez Courtney.
•SQUALL, THE (D-AT) — 7085 9456
(R) May 26, 1929. Sound on disc. (TOS) June
29, 1929. With Myrna Loy, Alice Joyce, Richard
Tucker, Carroll Nye, Loretta Young.
THEME: The story of a gypsy girl who, fascinated
by a rich country gentleman, nearly ruins his home
life.
STRICTLY MODERN (CD-AT) - - 5632
(R) March 2, 1930. Sound on disc. With Dorothy
Mackaill, Sidney Blackmer, Julanne Johnston, War-
ner Richmond.
SWEET MAMA (CD)
(R) July 6, 1930. With Alice White, David Man-
ners, Rita Flynn, Kenneth Thompson. Lee Moran,
Lee Shumway, Lou Harvey, Richard Cramer, Robert
Elliott.
THEME : Alice White rescues her boy friend from
the clutches of a gang of crooks.
SWEETHEARTS AND WIVES (D-My-AT) 7003
(R) June 15, 1930. Sound on disc. With Billie
Dove, Clive Brook, Sidney Blackmer, Leila Hyams.
John Loder, Craufurd Kent.
•SYNTHETIC SIN (D-ME) - 6724 7035
(R) January 6, 1929. Sound on disc. With Col-
leen Moore, Antonio Moreno, Kathryn McGuire,
Edythe Chapman, Montagu Love, Gertrude Astor,
Gertrude Howard, Ben Hendricks, Jr., Raymond
Tucker.
THEME: A stage-struck girl encounters gang life
in New York, and after experiences which lead almost
to a murder charge against her, she is freed to be-
come the wife of her sweetheart, a playwright.
TOAST OF THE LEGION (PCD) —
(R) October 12, 1930. With Bernice Claire, Walter
Pidgeon. Edward Everett Horton, Claude Gillingwater,
Frank McHugh, Judith Voselli, June Collyer, Albert
Gran. “G“ Sisters.
THEME : A French mannequin becomes an opera
singer but loses her sweetheart, but she inadvertantly
gets him back at a banquet in her honor.
•TWIN BEDS (C-TME) - 5902 7266
(R) July 14, 1929. Sound on disc. With Jack
Mulhall, Patsy Ruth Miller, Armond Kaliz, Ger-
trude Astor, Knute Erickson, Edythe Chapman,
Jocelyn Lee, Nita Marian, ZaSu Pitts, Eddie Grib-
bon. Ben Hendricks, Jr., Carl Levinnes, Alice Lake,
Bert Roach.
THEME: A drunk, entering the wrong apartment
at night — the apartment of newlyweds — creates a
situation which nearly ends in estrangement of bride
and groom.
•TWO WEEKS OFF (CD-ME) - 6701 8081
(R) May 12, 1929. Sound on disc. (TOS) June
8, 1929. With Dorothy Mackaill, Jack Mulhall, Ger-
trude Astor, Jimmy Finlayson, Kate Price, Jed
Prouty, Eddie Gribbon, Dixie Gay. Gertrude Mea-
singer.
THEME: A comedy situation created by mistaken
identity in which a plumber is thought to be a
famous film star.
June 28, 1930
FILM BUYER SECTION
7
THE WAY OF ALL MEN (PHD)
(R) August 3, 1930. With Douglas Fairbanks, Jr.,
Dorothy Revier, Anders Randolf, Robert Edeson.
Henry Kolker, Noah Beery, Wade Boteler, William
Orlamond, Ivan Simpson, William Courtney, Julanne
Johnston, Eddie Clayton.
THEME: In the face of an impending flood, a hand-
ful of trapped men alter their characters and swear
love for one another and extend forgiveness for past
wrongs. The flood is averted and the old characters
Immediately appear and squabbling continues.
•WEDDING RINGS (D-AT) 6621
(R) December 14, 1929. (TOS) May 17, 1930.
Sound on disc. With H. B. Warner, Lois Wilson,
Olive Borden, Hallam Cooley, James Ford, Kathleen
Williams, Aileen Manning.
THEME: The efforts of two girls, one a senseless
flapper, the other a sane young woman, to win the
love of a wealthy clubman.
•YOUNG NOWHERES (D-AT) .......5256 7850
(R) October 20, 1929. Sound on disc. (TOS) No-
vember 23, 1929. With Richard Barthelmess, Marian
Nixon, Bert Roach, Anders Randolf, Raymond
Turner. Joselyn Lee.
THEME: The romance of an elevator boy, and the
troubles encountered when he gives a party for his
sweetheart in the apartment of a wealthy tenant
Fox
Silent Disc Film
•ARIZONA KID. THE (OR-AT) 7902 7902
(R) April 27, 1930. (TOS) May 24. 1930. Sound
on disc and film. With Warner Baxter, Mona Maris.
Carol Lombard, Theodor Yon Eltz, Arthur Stone, Mrs.
Jiminez, Walter P. Lewis, Jack Herrick, Wilfred
Lucas, Hank Mann, De Sacia Mooers, Larry Mc-
Grath, Jim Gibson.
THEME: The exploits of a reckless, love making
bandit and two of his sweethearts, painted with
sweeping strokes against the brilliant background of
the old West.
•BEHIND THAT CURTAIN (My-AT) 8300
(R) June 30, 1929. Sound on film. (TOS) August
31, 1929. With Warner Baxter, Lois Moran, Gilbert
Emery, Claude King. Philip Karloff. Jamiel Hassen,
Peter Gawthorne, John Rogers, Montague Shaw.
Finch Smiles, Mercedes Velasco, E. L. Park.
THEME: Girl marries unhappily, flees to old friend
in the desert: husband, a criminal, follows, is killed,
and happiness is left for the two.
•BIG PARTY. THE (CD-AT, M) 6656 6520
(R) February 23, 1930. With Sue Carol, Walter
Catlett, Dixie Lee, Frank Albertson, Richard Keene,
“Whispering" Jack Smith, Charles Judels, Douglas
Gilmore, Ilka Chase. Dorothy Brown, Elizabeth
Patterson.
£IG
TIME (D-AT) 8038 7813
(R) September 29, 1929. Sound on disc and film.
With Lee Tracy, Mae Clarke, Daphne Pollard,
Josephine Dunn, Stepin Fechit.
THEME: Hoofer teams up with another while wife
is ill. Wife goes to Hollywood, becomes star, he
drifts in as an extra, and she finds she still loves
him.
•BORN RECKLESS (D-AT) 7123 7123
(R) May 11, 1930. Sound on disc and film. With
Edmund Lowe. Catherine Dale Owen, Warren Hymer,
Marguerite Churchill, Lee Tracy, William Harrigan,
Roy Stewart, Frank Albertson, Paul Page, Ferike
Boros, Paul Poreasi, Joe Brown, Eddie Gribbon,
Pat Somerset, Ben Bard, Mike Donlan.
THEME: A portrayal of the bonds of gangdom and
their lifelong entanglement.
CAMEO KIRBY (D-AT) .„ 6078 6120
(R) January 12, 1930. (TOS) February 13. 1929.
With J. Harold Murray, Norma Terris. Douglas
Gilmore, Robert Edeson, Charles Morton, Stepin
Fechit, John Hyams, Mme. Daumery, Myrna Loy.
Beulah Hall Jones.
THEME: The stormy life of a gambler who finally
wins the girl of his heart.
•CHASING THROUGH EUROPE
(D-TME) 5622 5581
(R) June 9. 1929. Sound on film. With Sue
Carol, Nick Stuart, Gustav von Seffertitz, Gavin Gor-
don, E. Alyn Warren.
THEME: Hero steps in in time to save a beautiful
lady from an unhappy marriage, .with Europe fur-
, nishing the continental atmosphere.
•CHRISTIANA (D-PT) 7105 7911 7651
(R) December 15, 1929. With Janet Gaynor, Charles
Morton, Rudolph Schildkraut, Lucy Dorraine, Harry
Cording.
THEME: A bit of a Cinderella story, in which
marriage that might have been unhappy is avoided,
with a background of Holland and a circus.
•CITY GIRL (D-AT) ...... .....8217 6240 6171
(R) February 1G. 1930. With Charles Farrell. Mary
Duncan, David Torrence, Edith Yorke, Dawn O’Day,
Guinn Williams, Dick Alexander, Tom Maguire. Ed-
ward Brady.
THEME: A case of bringing the city to the old
farm, in the person of the farmer's daughter-in-law,
and finally the couple decide to stay and help father.
•COCKEYED WORLD, THE (CD-AT) . 9240 1 1 109 10702
(R) October 20. 1929. (TOS) October 5. 1929.
With Victor McLaglen. Edmund Lowe, Lily Damita,
Lelia Karnelly, Ed Brendel, Bobby Burns, Jeanette
Dagna, Joe Brown, Stuart Erwin, Ivan Linow, Jean
Bary.
THEME: Two marines constantly vieing with each
other over some girl.
•CRAZY THAT WAY (C-AT) .. 5800
(R) March 80, 1930. Sound on disc and film. With
Joan Bennett, Kenneth MacKenna, Regis Toomey,
Jason Robards, Sharon Lynn, Lumsden Hare Baby
Mack.
THEME: The story of a young society girl who Is
much courted but neither loves nor is interested in
any man — until the right ones arrives and she Is
forced to use all her wiles to win him.
•DOUBLE CROSS ROADS (D-AT) 5800 5800
(R) April 20. 1930. (TOS) May 3, 1930. Sound
on disc and film. With Lila Lee, Robert Ames,
Montagu Love, Ned Sparks, George MacFarlane. Edith
Chapman, Tom Jackson, Charlotte Walker. William
V. Mong, Thomas Jefferson.
THEME: The story of an ex-convict, who has
determined to go straight, and his sweetheart, a
young cabaret singer, who outwit a gang of crooks
endeavoring to get the ex-convict “pull" one more
safe-cracking Job.
•FAR CALL, THE (D-ME) 6282 5313
(R) April 28, 1929. Sound on film. With Charles
Morton, Leila Hyams, Ullrich Haupt, Stanley J. San-
ford, Warren Hymer, Arthur Stone, Charles Middle-
ton, Pat Hartigan, Ivan Linow, Dan Wolheim, Ran-
dolph Scott, Charles Gorman, Bernard Seigel, Willie
Fung, Harry Gripp, Frank Chew, Sam Baker.
THEME: Story of the sea, with sea rover planning
seal hatchery raid and is prevented with girl who
dissuades him.
•FOUR DEVILS (D-TME) .. 9496 9298 9295
(R) September 15. 1929. (TOS) November 9. 1929.
With Janet Gaynor, Mary Duncan, Charles Morton,
Barry Norton, Farrell MacDonald. Nancy DrexeL
THEME: Circus acrobats, brought up from childhood
together, eventually coming to love each other, and
realizing it all the more after vampire steps into
picture.
•FROZEN JUSTICE (D-AT) 6129 7583 7368
(R) October 13, 1929. With Leonare Ulrio, Qbert
Frazer, Louis Wolheim, Ullrich Haupt, Laska Winter,
Tom Patricola, Alice Lake, Gertrude Astor, Adele
Windsor, Warren Heymer, Neyneen Farrell, Arthur
Stone.
THEME: Story of the frozen north, unscrupulous
trader and an Eskimo.
•GHOST TALKS, THE (My-TME) 6482
(R) March 30, 1929. Sound on film. With Helen
Twelvetrees, Charles Eaton, Carmel Myers, Earle Foxe,
Stepin Fechit.
THEME: Correspondence school detective solves mys-
tery and marries girl.
•GIRL FROM HAVANA (D-AT) .......6545 6069 5986
(R) September 22, 1929. With Paul Page. Lola
Lane, Natalie Moorhead, Kenneth Thompson, Warren
Hymer, Joseph Girard. Adele Windsor.
THEME: Girl solves jewelry murder mystery, and
finally marries the son of the murdered man, who
was also looking for the crooks.
GOLDEN CALF, THE (MC)...-..: -...6552
(R) March 16, 1930. Sound on disc and film.
With Jack Mulhall, Sue Carol. Walter Catlett. El
Brendel. Marjorie White. Richard Keene, Paul Page,
Ilka Chase.
THEME: An artist's secretary, secretly In love
with her employer, reverts from her puritanical ways
to becojne a dashing model and by so doing be-
comes the artist’s favorite.
HAPPY DAYS (MC) -....7650 7514
(R) March 2, 1930. (TOS) February 22. 1930.
Grandeur wide film version 7514. (TOS) January
22. 1930. With Charles Farrell, Janet Gaynor,
Will Rogers, El Brendel, Victor McLaglen. Edmund
Lowe, J. Harold Murray, Jack Smith, David Rollins,
Ann Pennington, George Jessel, Sharon Lynn, Wil-
liam Collier, James Corbett.
HARMONY AT HOME (C-AT) - - 6550 6395
(R) January 19, 1930. Marguerite Churchill. Charles
Eaton, Charlotte Henry, William Collier. Sr., Rex
Bell, Dixie Lee, Dot Farley, Elizabeth Patterson,
Clare Kummer, Edwin Burke, Elliott Lester, Charles
J. McGuirk.
THEME: Father's promotion makes family want to
put on the ritz, which they do for a while, but
finally decide that the old way of living is best.
HIGH SOCIETY BLUES (AT, S) 9238
(R) March 23, 1930. (TOS) April 26. 1930. Sound
on disc and film. With Janet Gaynor. Charles Far-
rell, William Collier, Sr., Hedda Hopper, Lucien
Littlefield, Louise Fazenda, Joyce Compton, Brandon
Hurst.
THEME: A musical romance in which the love of a
boy and girl reconcile their families, one a family
of aristocrats and the other a family of new rich.
•HOT FOR PARIS (CD-AT, S) 5613 6639 6697
(R) December 22. 1929. (TOS) January 11. 1929.
With Victor McLaglen, Fifl Dorsay, El Brendel, Polly
Moran, Lennox Pawle, August Tollaire, George Faw-
cett, Charles Judels, Eddie Dillon, Rosita Marstini,
Agostino Borgato, Yola D'Avril, Anita Murray, Dave
Valles.
THEME: Sailor wins lottery and when they try to
find him to give him his prize money, he leads them
a merry chase, thinking they want to jail him.
•IN OLD ARIZONA (W-AT)..... -...8724
(R) January 20. 1929. Sound on film. (TOS)
March 23, 1929. With Warner Baxter, Edmund
Lowe, Dorothy Burgess.
THEME: Bandit plunders rich to give to poor. When
he finds the girl he loves untrue, he takes unique
revenge.
•JOY STREET (CD-ME) 5754 5743
(R) April 7, 1929. Sound on film. With Lois
Moran, Nick Stuart, Rex Bell, Jose Crespo, Dorothy
Ward, Ada Williams, Maria Alba, Sally Phipps,
Florence Allen. Mabel Vail. John Breedon.
THEME: Story of the escapades of wealthy youths.
LET’S GO PLACES (CD-AT) - 6745 6620
(R) February 2. 1930. (TOS) March 8, 1930. With
Joseph Wagstaff, Lola Lane, Sharon Lynn, Frank
Richardson, Walter Catlett, Dixie Lee, Charles Judels,
Hka Chase, Larry Steers.
THEME: Mistaken identity and changed names
causes much misunderstanding but it comes out all
right in the end.
•LONE STAR RANGER (W-AT)..... 5948 5904 5736
(R) January 5, 1930. With George O’Brien, Sue
Carol. Walter McGrail, Warren Hymer, Russell
Simpson, Lee Shumway, Roy Syewart, Colin Chase,
Richard Alexander, Joel Franz, Joel Rickson, Oliver
Eckhardt, Caroline Rankin, Elizabeth Patterson.
THEME: Bold, bad bandits brought to time by a
fast shootin' he-man, upholder of the law.
LOVE. LIVE AND LAUGH (D-AT, S)...- 8390 8217
(R) November 3, 1929. With George Jessel, Lila
Lee, David Rollins, Henry Kolker, Kenneth Mac-
Kenna, John Reinhart, Dick Winslow Johnson. Henry
Armetta, Marcia Manon, Jerry Mandy.
THEME: Italian goes to Italy, gets in the war, re-
turns home disabled and finds his wife, who thought
him dead, married to another.
•LUCKY STAR (D-TME) 8824 8940 8644
(R) August 18, 1929. (TOS) September 28. 1929.
With Charles Farrell, Janet Gaynor, Hedwiga Reicher,
Guinn (Big Boy) Williams, Paul Fix, Gloria Grey,
Hector V. Sarno.
THEME : Hero and coward in the war. Hero
wounded. Girl falls in love with him, but mother
wants her to marry coward. Hero gets well, and
everything Is lovely.
MARRIED IN HOLLYWOOD (D-AT, S) 10064 9747
(R) October 27. 1929. Sound on disc and film.
Part color. (TOS) January 18. 1930. With Harold
Murray. Norma Terris, Walter Catlett, Irene Palaska,
Tom Patriocola. Lennox Pawle, John Garrick.
THEME: Heir to throne wishes to marry American
girl. Mother objects and puts things in his way but
he finally has his wish, becoming player in picture
in which she stars.
•MASQUERADE (CD-AT) 5674
(R) July 14. 1929. Sound on film. With Alan
Birmingham, Leila Hyams, Clyde Cook, Farrell Mac-
Donald, Arnold Lucy. George Pierce, Rita LeRoy,
John Breedon, Jack Pierce, Pat Moriarty, Jack
Carlisle, Frank Richardson.
THEME: Crook gang finally goes to Jail, and man
and girl find happiness after much trouble.
MEN WITHOUT WOMEN (CD-AT) -.7438 7246
(R) February 9, 1930. With Kenneth McKenna,
Frank Albertson, Paul Page. Walter McGrail, War-
ren Hymer, Farrell MacDonald. Stuart Erwin. George
La Guere, Ben Hendricks. Jr., Harry Tenbrook, War-
ner Richmond, Roy Stewart, Charles Gerard, Pat
Somerset.
THEME: Fourteen men trapped in a disabled sub-
marine.
MOVIETONE FOLLIES OF 1930 (R-AT, S)..~ 7522
(R) May 4. 1930. Sound on film. With El Brendel,
Marjorie White, William Collier, Jr., Noel Francis,
Frank Richardson. Miriam Seegar.
THEME: Fascinating, fervent youth at play, with
plentiful interludes of bright comedy and romance.
Fun and fast-stepping action against the background
of a Broadway show.
NIX ON DAMES (D-AT, S) 6236 6071
(R) November 24, 1929. With Mae Clarke. Robert
Ames, William Harrigan, Maude Fulton, George Mac-
Farlane, Camille Rovelle, Grace Wallace, Hugh Mc-
Cormack, Benny Hall, Gilly Colvin, Frederick Gra-
ham, Louise Beaver.
THEME: Two-man acrobatic team has differences
over same girl, but happiness comes to all in the
end.
NOT DAMAGED (D-AT, M)..... 6866
(R) May 25, 1930. Sound on film. With Lois Moran,
Walter Byron, Robert Ames, Inez Courtney, George
“Red" Corcoran, Rhoda Cross, Ernest Wood.
THEME: A poor, hard working youth may not
always have a heart of gold — and a wealthy young
man-about-town may not always be a bounder.
•ON THE LEVEL (CD-AT) — 5813
(R) Sound on disc and film. With Victor Mc-
Laglen, Lilyan Tashman, William Harrigan, Arthur
Stone. Leila McIntyre, Mary McAlister, Ben Hew-
lett, Harry Tenbrook, R. O. Pennell.
THEME: The story of a steel worker who becomes
infatuated by a beautiful woman and thereby involved
in a real estate racket.
•ONE MAD KISS (R-AT, M). — —
(R) July 13, 1930. Sound on disc and film. With
Don Mojica, Mona Maris, Antonio Moreno, Tom
Patricola.
THEME: Romance of a political outlaw leading a
successful revolt against a tyrannical dictator and
winning the love of a beautiful dancer in a Latin
country.
•ONE WOMAN IDEA, THE (D-ME) 6106 6111
(R) June 2. 1929. Sound on film. With Rod La
Rocque, Marceline Day, Sharon Lynn, Sally Phipps,
Shirley Dorman, Ivan Lebedoff, Douglas Gilmore,
Gino Corrado, Joseph W. Girard. Arnold Lucy,
Frances Rosay, Guy Trento, Daniel Hasson, Tom
Tamarez, Coy Watson.
THEME: Story of a Persian prince who Is at-
tracted to the unhappy wife of a cruel English lord.
They visit Persia, and events transpire.
•PLEASURE CRAZED (D-AT) 5460
(R) July, 1929. Sound on film. With Marguerite
Churchill, Kenneth McKenna, Dorothy Burgess,
Campbell Gullan, Douglas Gilmore, Henry Kolker,
Frederick Graham, Rex Bell. Charlotte Merriam.
THEME: Husband and wife lease home from crooks.
Wife attempts to poison husband, but the girl in
the crook gang with whom he has fallen in love
saves him.
•RIVER, THE (D-TME). 6536 6807 6587
(R) October 6, 1929. (TOS) November 23, 1929.
With Charles Farrell, Mary Duncan, Ivan Linow.
Margaret Mann. Aldredo Sabato.
THEME : The part the river plays in the lives of
a man and a maid, including a whirlpool and a
murder.
ROMANCE OF RIO GRANDE (D-AT, S) 7757 8862 8652
(R) November 17, 1929. With Warner Baxter, An-
tonio Moreno, Mary Duncan, Mona Maris, Robert
Edeson, Agostino Borgato, Albert Roccardi, Mrs.
Jiminez, Majel Coleman, Charles Byers, Merril
McCormick.
THEME: College bred son of a Mexican mother
and American father is attacked by bandits. Taken
to grandfather’s ranch, where there is a clash between
grandson and nephew.
ROUGH ROMANCE (D-AT, S)
(R) May 18, 1930.
With George O’Brien, Helen Chandler, Antonio
Moreno, Noel Francis, Eddie Borden, Harry Cording,
Roy Stewart, David Hartford, Frank Lanning.
THEME : The life and death struggle between two
men of the great open spaces: one a stalwart young
lumberjack, the other a menacing desperado — and the
love-inspired bravery of a lonely woodland lass.
•SALUTE (D-AT) 6438 7678 772
(R) September 1, 1929. (TOS) October 26, 1929.
With George O'Brien, William Janey, Frank Albert-
son, Lumsden Hare. Stepin Fechit. David Butler,
Rex Bell, John Breedon.
THEME: One brother at West Point, the other at
Annapolis.
•SEVEN FACES (D-AT) .... 8219 77V
(R) December 1, 1929. With Paul Muni. Mar-
guerite Churchill, Lester Lonergan. Eugenie Besserer,
Gustav von Seyffertitz, Russell Gleason, Walter
Rogers.
SKY HAWK (D-AT) 6966 7100 692^
(R) January 29, 1930. With John Garrick, Helen
Chandler. Gilbert Emery, Lennox Pawle, Lumsden
Hare, Billy Revan, Daphne Pollard, Joyce Compton.
THEME: Lone pilot in combat with giant dirigible
proves his courage.
SO THIS IS LONDON (C-AT) - 8298 8298
(R) June 8. 1930. Sound on disc and film. With
Will Rogers. Irene Rich. Frank Albertson, Maureen
O’Sullivan, Lumsden Hare, Martha Lee Sparks, Mary
Forbes, Dorothy Christy, Ellen Woodsten.
THEME: A story of misunderstandings between
Americans and Britons, with many pierced shafts
thrown in, but ending in a happy compromise and
mutual understanding.
SONG OF KENTUCKY, A (D-AT)..._ ..... ...7519 7281
(R) November 10, 1929. With Lois Moran, Joe
Wagstaff. Dorothy Burgess. Douglas Gilmore. Hedda
Hopper, Edward Davis. Herman Bing. Bert Wood-
ruff.
THEME : Race track romance centered around the
Kentucky Derby.
8
FILM BUYER SECTION
June 28, 1930
SONG 0’ MY HEART (R-AT, S) - 7740
(R) Not set. With John McCormack, Alice Joyce,
Maureen O'Sullivan. Tom Clifford, J. M. Kerrigan,
John Garrick, Edwin Schneider, Farrell Macdonald,
Effie Ellsler, Emily Fitzroy, Abdres de Segurola,
Edward Martindel.
THEME: A story laid in the Ireland of beauty,
tradition and sentiment.
SOUTH SEA ROSE (D-AT) -...6489 6353
(It) December 8, 1029. With Lenore Ulric, Charles
Bickford, Kenneth McKenna. Farrell MacDonald,
Elizabeth Patterson, Tom Patriocola, Ilka Chase,
George MacFarlane, Ben Hall, Daphne Pollard. Ros-
coe Ates, Charlotte Walker, Emil Chautard.
•SPEAKEASY (CD-AT) - - ...... 5775
(R) March 24, 1929. Sound on film. (TOS) April
27, 1929. With Paul Page, Lola Lane, Henry B.
Walthall, Helen Ware, Warren Hymer. Stuart Erwin,
Sharon Lynn, Erville Alderson. James Guilfoyle,
Helen Lynch. Marjorie Beebe, Sailor Vincent. Joseph
Cawthorne, Ivan Linow.
THEME : Girl reporter proves to fighter in speak-
easy that he was framed in his last fight, so he
goes back to the ring and regains his lost crown.
•SUCH MEN ARE DANGEROUS (D-AT) - 7400
(R) March 10, 1930. (TOS) March 15. 1930.
With Warner Baxter, Catherine Dale Owen, Albert
Conti. Hedda Hopper, Claude Allister. Bela Lugosi.
THEME: Ugly but wealthy man has his face re-
made by a plastic surgeon to win the love of the
girl he loves.
•BUNNY SIDE UP (D-AT) 1 1 131
(R) December 29, 1929. Sound on film. With Janet
Gaynor, Charles Farrell, Sharon Lynn, Frank
Richardson, El Brendel, Marjorie White, Joe Brown,
Mary Forbes, Alan Pauli, Peter Gawthorne.
THEME: Wealthy young man, after wondering what
it is all about, comes to the realization that he really
loves the East Side girl.
•TEMPLE TOWER (Mel-AT)...- - - 5200 5200
(R) April 6. 1930. Sound on disc and film. With
Kenneth MacKenna, Marceline Day, Henry B. Wal-
thall. Cyril Chadwick, Peter Gawthorne, Ivan Linow.
Frank Lanning.
THEME: The breaking up of a sinister band of Jewel
thieves, led by an Apache, the Masked Strangler,
by a dauntless young man and operators from
Scotland Yard.
•THEY HAD TO SEE PARIS (CD-AT) 8602
(R) September 8, 1929. Sound on disc and film.
(TOS) December 7. 1929. With Will Rogers, Irene
Rich, Marguerite Churchill, Fifl Dorsay, Owen Davis,
Ivan Lebedeff, Rex Bell, Christiane Ives, Edgar Ken-
nedy, Marcelle Corday, Marcia Manon, Theodore Lodi.
Bob Kerr. Andre Cheron, Gregory Gay.
THEME: Oil is discovered, and then the family has
to go to Paris. The mother wants the daughter to
marry a marquis, but they all see the folly involved
and the worth of the old home town.
•THREE SISTERS (D-AT)
Sound on film. With June Collyer, Tom Dresser,
Louise Dresser. Kenneth McKenna, Joyce Compton.
Addle McPhail, Clifford Saum, Paul Porcasi, John
Sainpolis, Sidney DeGrey.
THEME: Three sisters, two of whom marry and the
third studies opera. War breaks out, trouble ensues,
but after the armistice, everything is righted and
happiness comes.
•TRENT’S LAST CASE (My-TME) -...5809 5894
(R) May 31, 1929. Sound on film. With Raymond
Griffith, Raymond Hatton, Marceline Day, Donald
Crisp. Lawrence Gray, Nicholas Soussanin, Anita
Garvin, Ed Kennedy.
THEME: Amateur detective discovers foul murder to
be suicide.
•VEILED WOMAN, THE (D-ME) 5183 5192
(R) April 14, 1929. Sound on film. With Lia Tora,
Paul Vinventi, Walter McGrail, Josef Swickard, Ken-
neth Thompson, Andre Cheron, Ivan Lebedeff, Maude
George.
THEME: Young girl becomes gambling house at-
traction, shoots patron, Pierre takes the blame, and
later they discover they love each other. fl
•WORDS AND MUSIC (CD-AT)..._ 6500
(R) July 21, 1929. Sound on film. (TOS) Septem-
ber 21, 1929. With Lois Moran, David Percy, Helen
Twelvetrees, William Orlamond, Elizabeth Patterson,
Duke Morrison, Frank Albertson, Tom Patriocola,
Bubbles Crowell, Bitmore Quartette.
THEME: Contest staged by college for the best musi-
cal comedy number.
•WHY LEAVE HOME (MC) 6388
(R) August 25. 1929. With Walter Catlett, Sue
Carol. David Rollins, Richard Keene, Dixie Lee,
Nick Stuart, Jean Bary, Ilka Chase.
International Photo Play
Silent Sound
AFTER THE VERDICT (Synchronized) .7174
CR) June 1. 1930. With Olga Tschechowa.
CRIMSON CIRCLE. THE (PT. M) 6800
(B) February 1, 1930. With Stewart Rome.
DARK RED ROSES (AT) 5747
(B) March 1, 1930. With Stewart Rome.
Metro-Goldwyn-Mayer
Silent Sound
•ALIAS JIMMY VALENTINE (MEL-AT) 8000
(R) January 26. 1929. (TOS) March 9. 1929. With
William Haines, Karl Dane, Lionel Barrymore, Leila
Hyams, Tully Marshall, Howard Hickman, Billy
Butts, Evelyn Mills.
THEME: A successful bank crook goes straight for
the girl he loves and marries.
•ANNA CHRISTIE (D-AT) _...6700
(R) February 21, 1930. (TOS) February 13. 1930.
Sound on disc. With Greta Garbo, Charles Bickford.
George Marion, Marie Dressier.
THEME: A girl, who lived a life of hardships, goes
to her drunken father, who is a sea captain. Here
she meets the man she loves and marries him.
•BELLAMY TRIAL, THE (D-AT) 7542
(R) March 2. 1929. (TOS) April 13, 1929. Sound
on disc and film. With Leatrice Joy, Betty Bronson,
Edward Nugent.
BIG HOUSE, THE (D-AT) 7901
(R) June 21, 1930. Sound on disc and film. With
Wallace Beery. Chester Morris, Robert Montgomery,
Karl Dane, Lewis Stone, Leila Hyams.
THEME: A gripping story of convict life and at-
tempted escape from a big prison.
•BISHOP MURDER CASE. THE ( Mel- AT) .5927 7901
(R) January 3, 1930. Sound on film and disc.
With Basil Rathbone, Leila Hyams, Raymond
Hackett, Polly Moran, Charles Quartemaine.
THEME: Several suspects in a murder case. Philo
Vance, young attorney, finds the guilty party after
many sleepless nights.
•BROADWAY MELODY, THE (MC) -...5943 9372
(R) March 9, 1929. (TOS) April 20. 1929. Sound
on disc. With Anita Page, Bessie Love, Jed Prouty,
Kenneth Thomson, Edward Dillon, Mary Doran,
Eddie Kane, J. Emmett Beck, Marshall Ruth.
THEME: A song writer gets a job for his sweetie
and sister in a Broadway show. The act is cut out
and one sister left out. Then the writer realizes that
he loves the other sister. But they’re all reunited
after a bit.
CAUGHT SHORT (C-AT) .. 6873
(R) May 10. 1930. Sound on disc and film. With
Marie Dressier, Polly Moran, Anita Page, T. Roy
Barnes, Gwen Lee.
THEME: Two housewives caught in the stock market
crash.
•CHASING RAINBOWS (CD-AT) -...8100
(R) January 10. 1930. (TOS) March 1, 1930.
Sound on film and disc. With Bessie Love. Charles
King, Jack Benny, George K. Arthur, Polly Moran,
Gwen Lee, Nita Martan, Eddie Phillips. Marie
Dressier.
THEME: A vaudeville team is broken after many
years together. The male part marries another woman.
Their marriage goes wrong and the original pair get
together again.
•CHILDREN OF PLEASURE (CD-AT) 6400
(R) April 12, 1930. Sound on disc and film. With
Lawrence Gray, Helen Johnson, Gwynne Gibson,
Benny Rubin.
THEME: A New York song writer finds disappoint-
ment in his Jove for a society girl and turns to a girl
of his own set.
•CHINA BOUND (CD) - „..6000
(R) May 18, 1929. With Karl Dane, George K.
Arthur, Polly Moran, Josephine Dunn, Hatty Woods,
Carl Stockdale.
THEME: The boss fires Eustis because he loves
his daughter. The boss' daughter is sent on a trip
to China. Eustis also goes on the same boat. A
revolution starts and Eustis saves the girl.
DEVIL MAY CARE (D-AT) - - 8813
(R) February 7, 1930. Sound on film and disc.
With Ramon Novarro, Dorothy Jordan, John Miljan,
Marion Harris, William Humphrey, George Davis,
Clifford Bruce.
THEME : A soldier who is to be shot, escapes and
marries the girl who tried to give him up to the
police.
•DIVORCEE. THE (CD-AT) -
(R) April 26, 1930. (TOS) April 12, 1930. Sound
on disc and film. With Norma Shearer, Chester
Morris, Robert Montgomery, Zelda Sears, Mary Doran.
THEME: Emotional experiences of a young woman
who is divorced from her husband.
•DYNAMITE (D-AT) 10771 11550
(R) December 13, 1929. (TOS) January 4, 1930. Sound
on disc. With Charles Bickford, Kay Johnson,
Conrad Nagel, Julia Faye.
THEME: Rich girl marries doomed man so she can
inherit money. But the man is freed and the girl
learns to love him.
•FLORADORA GIRL. THE (C-AT, S) - 7260
(R) May 31, 1930. With Marion Davies.
THEME: A love story of old New York in the gay
nineties.
•FREE AND EASY (C-AT) 5240 8413
(R) March 22, 1930. (TOS) April 26, 1930. Sound
on disc and film. With Buster Keaton, Anita Page,
Trixie Friganza, Robert Montgomery, Marion Schil-
ling. Gwen Lee.
THEME: Story of a girl who seeks fame in Holly-
wood, with a manager who is continually getting
into trouble.
•GIRL IN THE SHOW, THE (CD-AT) 5163 7574
(R) August 31. 1929. (TOS) August 31, 1929.
Sound on film and disc. With Bessie Love and
Charles King.
THEME : A girl who gets Jealous because she Is
taken from the star role and marries the manager
to get revenge on him.
GOOD NEWS (MC-AT) — -
Sound on disc and film. With Mary Lawlor, Stan-
ley Smith, Bessie Love, Gus Shy, Cliff Edwards,
Delmer Daves.
THEME: A fast musical comedy adapted from the
stage hit of the same name.
•GIRL SAfD ‘NO,’ THE (CD-AT) 5722 8382
(R) March 15. 1930. (TOS) April 12, 1930. Sound
on disc. With William Haines, Leila Hyams, Phyllis
Crane. Willard Mack.
THEME: Misadventures of a young college gradu-
ate seeking to establish himself in the business
world, and to win the girl of his choice.
•HALLELUJAH (DA-T) 6579 9555
(R) November 30, 1929. (TOS) January 18. 1930.
Sound on disc. With Nina Mae McKinney, William
Fountaine, Daniel L. Haynes. Harry Gray, Fannie
Bell De Knight, Everett McGarrity, Victoria Spivey,
Milton Dickerson.
THEME: A singer, accused of murder, turns evan-
gelist and preaches against the type of girl he once
loved.
•HIS GLORIOUS NIGHT (D-AT) 5353 7173
(R) September 28, 1929. (TOS) October 26. 1929.
Sound on film and disc. With John Gilbert.
Katherine Dale Owen, Nance O’Neil. Gustav von
Seyffertitz, Hedda Hopper, Tyrell Davis, Gerard
Barry, Madeline Seymour, Richard Carle, Eva Den-
nison.
THEME: A princess, who dismisses her lover be-
cause he Is of peasant birth, only to learn after-
wards that he is a respected military officer of means.
HOLLYWOOD REVUE, THE (MC) 11699
(R) November 9, 1929. (TOS) November 16, 1929.
Sound on disc. With Bessie Love, Charles King,
Marion Davis, Norma Shearer, William Haines, Joan
Crawford, John Gilbert, Marie Dressier Polly Moran,
Brox Sisters, Anita Page, Buster Keaton.
THEME: A series of acts with singing, dancing,
comedy, done by the above stars.
•IDLE RICH, THE (D-AT) -...7351
(R) June 15. 1929. (TOS) June 22, 1929. With
Conrad Nagel, Bessie Love, Leila Hyams. Robert
Ober, James Neill, Edythe Chapman, Paul Kruger,
Kenneth Gibson.
THEME: A young chap who gives his fortune to
the poor so the family of the girl he loves will come
to an understanding with him.
IN GAY MADRID (CD-AT) - 7654
(R) May 17. 1930. With Ramon Novarro, Dorothy
Jordan, Beryl Mercer, L. Howell.
THEME : Adventures of Spanish college students and
their loves.
•IT’S A GREAT LIFE (CD-AT) 6106 8575
(R) December 6, 1929. (TOS) January 25, 1930.
Sound on film and disc. With Duncan sisters,
Lawrence Gray, Jed Phouty, Benny Rubins.
THEME : Two sisters, one who loves the piano player,
Jimmy, the other despises him. They quarrel, but
come to realization that the three must stick to-
gether.
•KISS, THE (D-M E) - 7200
(R) November 16, 1929. (TOS) December 21, 1929.
Sound on disc. With Greta Garbo, Conrad Nagel.
Anders Randolf, Holmes Herbert, Lem Ayres, George
Davis.
THEME: A wife who shoots her husband to save a
man she loves. She is acquitted by the jury, but
finally admits that she did the killing.
LADY OF SCANDAL, THE (CD-AT) 6858
(R) May 24, 1930. With Ruth Chatterton, Ralph
Forbes, Basil Rathbone. Moon Carroll, Cyril Chad-
wick, Nance O’Neill.
THEME: Complications attending the romance be-
tween an aristocratic young Britisher and an actress.
LADY TO LOVE, A (D-AT) 8142
(R) March 8, 1930. With Vilma Banky, Edward G.
Robinson, Robert Ames, Richard Carle, Lloyd Ingra-
ham, Anderson Lawler, Henry Armetta, George Davis.
THEME: A lovely lady has been tricked into mar-
riage. Her beauty and the overwraught typically Nea-
politan expostulations of her beridden husband fur-
nish the key to the entertainment.
•LAST OF MRS. CHEYNEY, THE (D-AT)6484 8651
(R) July 6, 1929. With Norma Shearer, Basil Rath-
bone, George Berraud, Herbert Brunston, Hedda
Hooper, Moon Carrol, Madeline Seymour, Cyril
Chadwick, George K. Arthur, Finch Smiles, Maude
Turner.
THEME: Mrs. Cheyney marries the man who
catches her robbing.
LET US BE GAY (CD-AT) 7121
With Norma Shearer, Marie Dressier, Tyrell Davis,
Raymond Hackett.
THEME: Adaptation of the stage play in which a
divorced couple are unexpectedly brought together at
a Westchester house party.
•LORD BYRON OF BROADWAY (CD-AT) 7069
(It) February 23. 1930. (TOS) March 15, 1930.
Sound on film and disc. With Ethelind Terry,
Charles Kaley, Bennie Rubin, Cliff Edwards. Marion
Schilling.
MADAME SATAN (CD-AT) -
Sound on disc and film. With Roland Young, Regi-
nald Denny, Kay Johnson, Lillian Roth, Elsa Peter-
son.
THEME: Spectacular adventure story with musical
background and several sequences on board the Zep-
pelin.
•MAN’S MAN, A (CD-ME) 6683
(R) May 25, 1929. (TOS) June 22, 1929. With Wil-
liam Haines, Josephine Dunn, Sam Hardy, Mae
Busch.
THEME: A soda jerker and his stage-struck wife
are fooled by phoney picture director. But this
enables them to start life anew.
MARCH OF TIME, THE (MC-AT)
Sound on disc and film. With Weber and Field. De
Wolf Hopper. Louis Mann. Marie Dressier, Trixie
Friganza, Fay Templeton, Josephine Sabel.
THEME: A revue in three sections, dealing with the
celebrities, dances and humor of the past, present
and future.
•MARIANNE (CD-AT) 6563 10124
(R) July 20, 1929. (TOS) October 19. 1929. Sound
on film and disc. With Marion Davis. Oscar Shaw,
Robert Castle, Scott Kolk, Emil Chautard, Mack
Swain. Oscar Apfel, Robert Ames.
THEME: A French nurse in the army.
•MONTANA MOON (WMC-AT) 7917
(R) March 29, 1930. (TOS) April 19, 1930. Sound
on disc and film. With Joan Crawford, Johnny Mack
Brown, Dorothy Sebastian, Benny Rubin, Cliff Ed-
wards.
THEME: Story of a New York girl camping out In
the West, who chooses between her Eastern and her
Western suitors.
•MYSTERIOUS ISLAND (D-PT) 8569
(R) October 5, 1929. (TOS) November 23, 1929.
Sound on disc. With Lionel Barrymore, Jane Daly,
Lloyd Hughes, Montagu Love, Harry Gribbon, Snitz
Edward. Gibson Gowland, Dolores Brinkman.
THEME: Mysterious adventures under the sea.
•NAVY BLUES (C-AT) 6195 6936
(R) December 20, 1929. (TOS) January 18. 1030.
Sound on film and disc. With William Haines, Anita
Page, Karl Dane, J. C. Nugent, Edythe Chapman,
Wade Boteler.
THEME: A sailor’s day leave on shore. He meet*
the girl and they're married.
•NOT SO DUMB (CD-AT) 6875
(R) . January 17. 1930. (TOS) February 13. Sound
on film and disc. With Marion Davies, Elliot Nugent,
Raymond Hackett, Franklin Pangborn, Julia Faye,
William Holden, Donald Ogden Stewart, Sally Starr,
George Davis.
THEME: A nice, but dumb girl, whose mouth gets
her into endless trouble.
ONE EMEARRASSING NIGHT (C-AT)
(R) June 21. 1930. With Tom Walls, Ralph Lynn,
Winifred Shotter.
THEME: Embarrassing adventures of a young man
off for a rest cure, and a runaway girl.
OUR BLUSHING BRIDES (C-AT) <
(R) July 25. 1930. Sound on disc and film. With
Joan Crawford, Anita Page, Dorothy Sebastian,
Robert Montgomery, Raymond Hackett, John Miljan,
Hedda Hopper, Martha Sleeper.
THEME: Conflicting romaces of three girls who
have been working together as models in an exclusive
dress shop.
•OUR MODERN MAIDENS (D-PT) 6978
(R) August 24, 1929. (TOS) November 9. 1929.
Sound on disc. With Joan Crawford, Rod La Roque,
Douglas Fairbanks, Jr., Anita Page, Edward Nugent,
Josephine Dunn. Albert Gran.
THEME: A girl who falls in the wrong path with
a boy who don't love her.
•REDEMPTION (D-AT) 6819 6019
(R) April 5, 1930. (TOS) April 12. 1930. Sound
on disc and film. With John Gilbert, Eleanor
Boardman, Renee Adoree. Conrad Nagel.
THEME: A debauche atones for his wayward life by
a noble sacrifice.
RICHEST MAN IN THE WORLD, THE - 7716
(R) June 28, 1930.
Sound on disc and film. With Elliott Nugent. Louis
Mann, Mary Doran, Leila Hyams, Robert Montgom-
ery. ; Jeanne Wnod, Francis X. Bushman, Jr.
THEME: A German emigrant sacrifices everything
for his children and is saved by one of them when
it appears certain he will lose his home and business.
June 28, 1930
FILM BUYER SECTION
ROGUE SONG, THE (Musical Romance-AT) ~ 9723
Sound on, disc and film. With Lawrence Tibbett,
Catherine /Dale Owen, F. Lake, Laurel and Hardy.
THEME: Story of a bandit chief who woos by means
of his glorious voice.
ROMANCE (D - AT) - ------- ----- -----
(It) July 19, 1930. With Greta Garbo, Gavin Gor-
don, Lewis Stone.
THEME : Adaptation of the stage play, dealing with
the love of an actress for a clergyman.
SEA BAT, THE (Mel-AT) •.--...6253
(B) June 7, 1950. With Charles Bickford, John
Miljan, Baquel Torres, Nils Asther.
THEME: Dramatic love story against a tropical back-
ground.
•SHIP FROM SHANGHAI, THE (D-AT) 6225
(B) January 31, 1930. (TOS) May 3, 1930. Sound
on film and disc. With Louis Wolheim, Conrad
Nagel, Carmel Myers, Holmes Herbert, Zeffie Tilbury,
Ivan Linow, Tack MacDonald.
THEME: A half-crazed sailor piloting a ship on
which are many people.
SINGER OF SEVILLE, THE (D-AT)..._
Sound on disc and film. With Bamon Novarro,
Dorothy Jordon, Eenee Adoree, Ernest Torrence, Nance
O’Neill, Marie Dressier.
Theme: The romantic career of a yound Spanish stu-
dent with an operatic voice.
‘SINGLE STANDARD. THE (D-ME) Greta Garbo. Nils
Asther, John Mack Brown, Dorothy Sebastian. Lane
Chandler, Robert Castle, Mahlon Hamilton, Kathlyn
Williams, Zeffie Tilbury. , _ .
THEME: A girl who meets a sailor she loves. He is
called away and she marries another man. The
sailor returns, but against her wishes the girl sticks
to her husband and baby.
•SO THIS IS COLLEGE (C-AT) 6104 9143
(B) October 26, 1929. With Elliott Nugent, Robert
Montgomery, Sally Starr.
THEME: Two college pals who get into a quarrel
over a girl. But they succeed in winning the
championship football game.
•SPEEDWAY (CD- ME) ............ •■■■----•-"6962
(E) September 7, 1929. Sound on disc. With Wil-
liam Haines. Anita Page, Ernest Torrence, John
Miljan. Karl Dane. , ,
THEME: A youth who wins the first victory ror
an old racing veteran. And also the girl.
•SPIES (MEL) 7999
(R) June is7 1929. With Rudolph Klein Rigge.
Gerda Maurus, Lien Deyers, Louis Ralph, Craighall
Sherry. Willy Fritsch. Lupu Pick.
THEME: A criminal with a strong gang tries to
run a German city. But you “can't beat the law.”
STRICTLY UNCONVENTIONAL (CD-AT) 4970
(R) April 19, 1930. Sound on disc and film. With
Catherine Dale Owen, Alison SkipWorth. Paul Cav-
anagh. Lewis Stone, Ernest Torrence.
THEME: Adaptation of Smnerset Maughams bril-
liant comedy of English society folk.
•THEIR OWN DESIRE (D-AT) — .. — _j._j-.5850
(R) December 27, 1929. (TOS) January 4, 1930.
With Norma Shearer. Robert Montgomery, Lewis
Stone, Belle Bennett. Ernest Torrence.
•THIRTEENTH CHAIR (MEL-AT).--..- 554 3 6571
(R) October 12, 1929. Sound on film and disc. With
Conrad Nagel. Leila Hyams. Margaret Wycherly,
Helen Milliard. Holmes Herbert. Mary Forbes, Bela
Lugosi. John Davidson. Charles Quartermaine, Moon
THEME: A murder trial in which the guilty person
is found after a hard battle.
•THIS MAD WORLD (D-AT) .... .rgr.:-5448
(R) May 3, 1930. Sound on disc and film, with
Basil Rathbone, Kay Johnson, Louise Dresser.
THEME: A drama during the world war as seen
from the German sida
*™ (it June* ‘25^ 19297*~(TOS) Au^st""l7.~i929."'"7with^^^
Lon Chaney, James Murray. Phyllis Haver, George
Duryea. Francis Morris, Wally Albright.
THEME: An old engineer who loves his work, but
is put on the retired role when his eyes weaken.
Then he comes to the aid of thousands of helpless
people and rescues them from a flood. He gets his
old job back again.
•TRAIL OF ’98, THE (D-ME). —
(R) January 5. 1929. (TOS) March 23, 1929. With
Dolores Del Rio. Harry Carey. Tully Marshall, Raph
Forbes, Tenen Holtz, Karl Dane, George Holtz. Rus-
sel Simpson. John Down. George Cooper.
THEME: The days of the Gold Rush and the boy
who makes good to win his sweetheart.
•TRIAL OF MARY DUGAN. THE (D-AT) 'M00
(R) June 8. 1929. (TOS) July 13, 1929. Lewis
Stone. Norma Shearer, H. B. Warner, Raymond
Hackett. Lilyan Tashman, Olive Tell, Mary Doran,
DeWitt Jennings. Winfield North, Landers Stevens,
Charles Moore. Claud Allister.
THEME: A boy attorney saves his sister from jau
by proving that she didn't kill, as accused.
•UNHOLY THREE. THE (Mcl-AT)
(R) July 5, 1930. With Lon Chaney. Lila Lee, Ivan
Linow. Harry Earles. Elliott Nugent 3a addition to
Lon Chaney. . . .
THEME: Three crooks led by a ventriloquist.
•UNTAMED (D-AT) 5348 10„Q79H
(R) November 23, 1929. (TOS) December 14, 1929.
With Joan Crawford, Robert Montgomery, Ernest
Torrence, Holmes Herbert, John Miljan. Gwen Lee,
Edward ftugent. Don Terry, Gertrude Astor, Milton
Famey, Lloyd Ingram, Grace Cunard, Tom O Brien,
Wilson Benge. , . ..
THEME: The escapades of a girl, reared in tne
South Seas, who is brought to New York by her
guardian.
•VIKING, THE (D-Synchronized) ...^..-..^.8186
(R) November 28, 1929. (TOS) October 26, 1929.
Ail Technicolor. With Pauline Starke, Donald Crisp,
LeRoy Mason. Anders Randolf, Richard Alexander,
Harry Lewis Woods, Albert MacQuarrie. Boy Stewart.
Torben Meyer, Claire MacDoweH, Julia Swayne
Gordon.
THEME: A story of the tenth century revolving
around the explorations of Lief Ericson.
•VOICE OF THE CITY, THE (D-AT).— — —.—7427
(R) April 13, 1929. (TOS) May 18. 1929. With
Robert Ames, Willard Mack, Sylvia Field, James
Farley. John Miljan, Clark Marshall, Duane Thomp-
son. Tom McGuire. Alice Moe, Beatrice Banyard.
THEME: An accused murderer escapes jail, and
in the incidents which follow the real criminal is
discovered.
WAY OUT WEST (C-AT) ------ ------
(B) July 12, 1930. With William Haines, Kath-
erine Moylan. , ...
THEME: A new type of Western comedy, with a
romantic and adventurous background.
•WHERE EAST IS EAST (D-TME) — 6500
(R) May 4, 1929. (TOS) June 15. 1929. With Lon
Chaney, Lupe Velez, Estelle Taylor, Lloyd Hughes,
Louis Stern, Mrs. Wong Wing.
THEME: The story of a faithless mother and wife,
and the efforts of her husband, a trapper of wild
animals, to protect his daughter from a fate similar
to his own,
•WISE GIRLS (CD-AT) - - ....... 88 1 8
(R) September 25, 1929. Sound on disc and film.
With Elliott Nugent, Norma Lee, Roland Young, J.
C. Nugent, Clara Baldnick, Marion Shilling, Leora
Spellman. James Donlan
THEME: A family comedy revolving around two
sisters desirous of marriage, a testy old father, and
a young man, brave at heart but not in spirit.
•WOMAN RACKET, THE (D-AT) 6387
(R) January 24. 1930. Sound on disc and film.
With Tom Moore, Blanche Sweet, Sally Starr, Bobby
Agnew, John Miljan, Tenen Holtz, Lew Kelly. Tom
London, Eugene Borden, John Bryon, Nita Martan,
Richard Travers.
THEME: A wife deserts her husband to return to
the life of a cabaret entertainer. She becomes in-
volved in criminal machinations, but through her
husband, a detective, the case is solved and she re-
turns to him.
•WONDER OF WOMEN, THE (D-TME)..6835 8796
(R) July 31, 1929. (TOS) August 17, 1929. With
Lewis Stone, Leila Hyams, Peggy Wood. Harry Myers,
Sarah Padden, George Fawcett, Blanche Frederick
Wally Albright, Jr.. Carmencita Johnson, Anita
Louise Fremault, Dietrich Haupt, Ullric Haupt, Jr.
THEME : The story of a famous composer, who,
financially embarrassed, finds solace in his former
sweetheart. In the death of his wife, however, he
finds the inspiration for his greatest works.
Paramount-Publix
Silent Sound
•APPLAUSE (D-AT) — ...6896 7066
(R) January 4, 1930. With Helen Morgan, Joan
Peers. Fuller Mellish, Jr.. Henry Wadsworth, Jack
Cameron. Dorothy Cumming.
THEME: The story of a girl who is bom as her
father dies in the electric chair for murder, and
the sacrifice the girl makes for her mother.
•BATTLE OF PARIS (D-AT) 6202
(R) November 30, 1920. With Gertrude Lawrence,
Charles Ruggles, Walter Petrie, Gladys Dy Bois,
Arthur Treacher, Joe King.
THEME: A Paris street singer, after the theft of a
wallet from an artist, returns it to him and the two
fall in Jove, only to have their happiness broken by
the war and an American dancer. An injury to the
artist, however, reunites the sweethearts.
BEHIND THE MAKEUP (D-AT) .. - 6364
(R) January 11, 1930. With Hal' Skelly. Fay Wray,
William Powell, Kay Francis, Paul Lukas, E. H.
Calvert, Agostino Borganto.
THEME: The tragic death of an actor, whose thiev-
ing proclivities break the heart of his teammate, re-
unite the teammate and his first love, the girl who
had married the unscrupulous actor.
BENSON MURDER CASE, THE (My-AT) 5794
(R) April 12, 1930. With William Powell, Natalie
Moorhead, Eugene Pallette, Paul Lukas, William
Boyd. E. H. Calvert, Richard Tucker, May Beatty,
Mischa Auer, Otto Yamaoka, Charles McMurphy,
Dick Rush.
THEME: The mysterious murder of Anthony Benson
and its puzzling aftermath. From S. S. Van Dine's
novel.
BIG POND. THE (C-AT, S) 6984
(R) May 3, 1930. (TOS) May 24, 1930. With
Maurice Chevalier, Claudette Colbert.
THEME: Foreigner makes good in American big
business but almost loses in love.
BORDER LEGION, THE (W-AT)
(R) June 28, 1930. With Richard Arlen, Eugene
Pallette, Jack Holt, Fay Wray, Stanley Fields.
•BURNING UP (CD-AT) - - - 5338 5251
(R) February 1, 1930. Sound on film. With Richard
Arlen, Mary Brian, Tully Marshall, Charles Sellon,
Sam Hardy, Francis McDonald.
THEME: An automobile race, with events leading
up to it, between an unscrupulous driver and one
whose integrity cannot be questioned, the latter win-
ning the girl of his choice.
CHARMING SINNERS (D-AT)..... — 6164
(R) August 17, 1929. With Ruth Chatterton, Clive
Brook, Mary Nolan, William Powell, Laura Hope
Crews, Florence Eldridge, Montagu Love, Juliette
Crosby- Lorraine Eddy, Claude Allister
THEME: The story of a wife who uses a former
sweetheart to discipline her husband.
COCOANUTS, THE (MC) - 8613
(R) August 3, 1929. With the Four Mari Brothers,
Mary Eaton, Oscar Shaw, Katherine Francis, Mar-
garet Dumont, Cyril Ring. Basil Ruysdael, Sylvan
Lee, Gamby-Hale and Foster Girls.
•DANCE OF LIFE, THE (CD-AT-S) 7488 10619
(R) September 7, 1929. Sound on disc. With Hal
Skelly, Nancy Carroll, Dorothy Revier. Ralph Theador,
Charles D. Brown, A1 St. John, May Boley, Oscar
Levant, Gladys Du Bois, James T. Quinn, James
Farley, George Irvin.
THEME: An engrossing story of the vicissitudes of
backstage life.
•DANGEROUS CURVES (CD-AT) 6539 7278
(R) July 13, 1929. With Clara Bow, Richard Arlen,
Kay Francis, David Newell, Anders Randolph, May
Boley, T. Roy Barnes, Joyce Compton, Charles D.
Brown, Stuart Erwin, Jack Luden.
THEME: A story of the white tops and two of its
performers, a bareback rider and a tight rope walker.
DANGEROUS NAN McGREW (C-AT, S).~ -
(R) July 5, 1930. With Helen Kane, James Hall,
Stuart Erwin. Victor Moore, Frank Morgan.
THEME : Helen Kane boop boopa doops her way
to the Royal Canadian Mounted.
•DANGEROUS PARADISE (D-AT)...- .....5434 5244
(R) February 22, 1930. (TOS) February 22, 1930.
Sound on film. With Nancy Carroll, Richard Arlen,
Warner Oland, Gustave von Seyffertitz.
THEME: The experience of a girl, a member of a
night club orchestra and a wealthy guest of the
club who, against odds, outwit three unscrupulous
men seeking to kidnap the girl.
•DARKENED ROOMS (My-AT) 6066
(R) November 23. 1929. With Evelyn Brent, David
Newell, Neil Hamilton, Doris Hill, Gale Henry. Wal-
lace MacDonald, Blanche Craig, E. H. Calvert,
Sammy Bricker.
THEME: A story revolving around a fake medium
racket.
DEVIL’S HOLIDAY, THE (D-AT) - - ...6743
(R) May 24, 1930. (TOS) May 17, 1930. With
Nancy Carroll, Phillip Holmes, James Kirkwood,
Hobart Bosworth, Ned Sparks, Morgan Farley, Jed
Prouty, Paul Lukas, ZaSu Pitts, Morton Downey,
Guy Oliver, Jessie Pringle, Wade Boteler, Laura La
Varnie.
THEME: The story of a manicurist, grafter and pro-
fessional “good girl,” in whose life suckers, sinners
and saints play strange parts. She scoffs at them
and laughs at love. But love triumphs.
•DIVORCE MADE EASY (CD-AT) .....5270 5380
(R) July 6, 1929. With Douglas MacLean, Marie
Prevost, Johnny Arthur, Frances Lee, Dot Farley,
Jack Duffy, Buddy Watles, Hal Wilson.
THEME : A humorous plot, with a husband and
wife endeavoring to frame an escapade which will
give them a divorce.
DOCTOR’S SECRET, THE (D-AT)...„ - 5823
(R) January 26, 1929. With Ruth Chatterton, H.
B. Warner, John Loder, Robert Edeson, Wilfred Noy,
Ethel Wales, Nanci Price. Frank Finch-Smiles.
THEME: A drama of marital life, with a doctor,
through his clever story, as a mediator between hus-
band and wife.
•FASHIONS IN LOVE (D-AT) .....6024 6325
(R) June 29, 1929. With Adolphe Menjou, Fay
Compton, Miriam Seegar, John Miljan, Joan Stand-
ing, Robert Wayne, Russ Powell, Billie Bennett,
Jacques Vanaire.
THEME: The wife of one and the husband of an-
other announce a double divorce and marriage, and
by so doing win back the love of their respective
mates.
•FAST COMPANY (CD-AT) - - 6459 6863
(R) September 14, 1929. Sound on disc. With
Jack Oakie, Richard (Sheets) Gallagher, Evelyn
Brent, Gwen Lee.
•FOUR FEATHERS, THE (D-ME)...- 7472
(R) December 28, 1929. With Richard Arlen, Fay
Wray, William Powell, Clive Brook, Theodore von
Eltz, Noah Beery, Zack Williams, Noble Johnson,
George Fawcett.
THEME: The tribulations, and final victory, of a
young man overcome by cowardice.
GENTLEMEN OF THE PRESS (D-AT) 7176
(R) May 4. 1929. With Walter Huston, Katherine
Francis, Charles Ruggles, Betty Lawford, Norman
Foster, Duncan Pewarden, Lawrence Leslie.
THEME: A story, tragic in its development, bearing
out the newspaper code, “the paper must go to
press.”
•GLORIFYING THE AMERICAN GIRL (MC)..678G 7727
(R) December 7, 1929. With Mary Eaton, Edward
Crandall. Olive Shea, Dan Healy, Kaye Renard,
Sarah Edwards. In revue scenes, Eddie Cantor,
Helen Morgan, Rudy Valee.
THEME: A girl’s ambitions carry her to the pin-
nacle in Broadway shows.
•GREEN MURDER CASE, THE (My-AT)...- 6383
(R) August 31, 1929. With William Powell, Flor-
ence Eldridge, Ullrich Haupt. Jean Arthur. Eugene
Pallette, E. H. Calvert, Gertrude Norman, Lowell
Drew. Morgan Farley, Brandon Hurst, Augusta Bur-
mester, Marcia Harriss, Mildred Golden, Mrs. Wil-
fred Buckland, Helena Phillips, Shep Camp, Charles
E. Evans.
THEME: Several members of a family are killed,
and . Well, Philo Vance ferrets out the mur-
derer.
•half WAY TO HEAVEN (D-AT) 5179 6254
(R) December 14, 1929. With Charles (Buddy)
Rogers, Jean Arthur, Paul Lucas, Helen Ware, Oscar
Apgel, Edna West, Irvin Bacon, A1 Hill, Lucille
Williams, Richard French. Freddy Anderson, Nestor
Aber Ford West, Guy Oliver.
THEME: A circus story in which a conniving
aerialist loses, not only his job, but the girl he is
trying to win.
HOLE IN THE WALL. THE (My-AT) 5850
(R) April 27, 1929. With Claudette Colbert, Edward
G. Robinson, David Newell, Nelly Savage. Donald
Meek, Alan Brooks, Louise Closser Hale, Katherine
Emmet, Marcia Kagno, Barry Macollum, George Mc-
Quarrte. Helen Crane.
THEME: A girl, supposedly a member of a kidnap-
ing band, aids the police in capturing the gang and
in returning a stolen child to his home.
•HOMECOMING (D-ME) 8156 8156
(R) February 16, 1929. With Lars Hansen, Dita
Parlo, Gustav Frohlich.
THEME: The story of a man who returns home only
to find his wife in love with his best friend.
H0MEY (CD-AT) _...670l
(R) March 29, 1930. (TOS) April 5, 1930. With
Nancy Carroll, Lillian Roth, Mitzi, Richard (Skeet s)
Gallagher. Stanley Smith, Harry Green, Jobyna How-
land, ZaSu Pitts, Charles Sellon.
•HUNGARIAN RHAPSODY: See Ufa.
•ILLUSION (CD-AT) 6141 6972
(R) September 21, 1929. Sound on disc. With
Charles (Buddy) Rogers, Nancy Carroll, June Collyer,
Knute Erickson, Eugenie Besserer, Kay Francis,
Maude Turner, William McLaughlin, Katherine Wal-
lace, William Austin, Frances Raymond, Eddie Kane,
Michael Vlsaroff.
THEME: A story of backstage in vaudeville.
•INNOCENTS OF PARIS (D-AT-S) 7816 6148
(R) May 25, 1929. With Maurice Chevalier, Sylvia
Beecher, Russell Simpson, George Fawcett, Mrs.
George Fawcett, John Miljan, Margaret Livingston,
David Durand, Johnny Morris.
THEME : A Junk man, turned dealer in antiques,
becomes the savior of a youth whose relatives for-
sake him.
JEALOUSY (D-AT) - 6107
(R) September 28. 1929. Sound on disc and film.
With Jeanne Eagels, Frederic March, Halliwell
Hobbes, Blanche Le Clair, Henry Daniell, Hilda
Moore.
THEME: The struggle for love induced by three
persons — an artist, a rich man and the sweetheart of
the artist.
•KIBITZER (CD-AT) - - 6569 7273
(R) January 11, 1930. Sound on disc. With Harry
Green, Mary Brian, Neil Hamilton, David Newell.
THEME: A humorous series of experiences result-
ing from stock market transactions and love.
LADIES LOVE BRUTES (D-AT) - 7171
(R) April 26, 1930. (TOS) April 19, 1930. With
George Bancroft, Frederic March, Mary Astor, Stanley
Fields.
LADY LIES, THE (CD-AT)...- - 7004
(R) September 21, 1929. Sound on disc. With Wal-
ter Huston, Claudette Colbert, Charles Ruggles,
Patricia Deering, Tom Brown, Betty Garde, Jean
Dixon, Duncan Penwarden, Virginia True Boardman,
Verne Deane.
10
THEME: Two children intervene between father and
relatives, and the father, a widower, marries the
girl of his choice, bringing happiness to his family.
LAUGHING LADY, THE (D-AT) 7391
(R) December 28, 1929. With Ruth Chatterton,
Clhe Brook.
•LETTER, THE (D-AT) 5778 5490
(R) April 13, 1929. (TOS) May 18, 1929. With
Jeanne Eagels, O. P. Heggie. Reginald Owen, Her-
bert Marshall, Irene Brown, Lady Tsen Mei, Tamakl
Yoshiwara.
THEME: Written words in the form of a letter
raise havoc in the lives of certain members of the
British colony in Singapore.
•LIGHT OF WESTERN STARS. THE (WR-AT)..5035 6213
(R) April 19, 1930. (TOS) May 3, 1930. With
Richard Arlen, Mary Brian. Harry Green, Fred
Kohler. Regis Toomey, William LeMaire, George
Chandler, Sid Saylor, Guy Oliver, Gus Saville.
THEME : A Zane Grey story of the West.
•LOOPING THE LOOP (D-IVIE). 6676 6769
(R) March 16, 1929. With Werner Kraus, Jenny
Jugo. Warwick Ward. Gina Manes.
THEME: A story concerning clowns and acrobats,
and the fickle attitude toward love, and then the
deep realization of true love.
•LOVE DOCTOR, THE (CD-AT) -...5503 5378
(R) October 5, 1929. Sound on disc. (TOS) Octo-
ber 19. 1929. With Richard Dix, June Collyer, Mor-
gan Farley, Miriam Seegar, Winfred Harris, Lawford
Davidson. Gale Henry.
THEME: Doctor Sumner determines that love shall
not interfere with his career, but Grace and Vir-
ginia are in love with him.
•LOVE PARADE. THE (D-AT) 7094 10022
(R) January 18. 1930. Sound on disc. With Maurice
Chevalier. Jeanette MacDonald, Lupino Lane. Lillian
Roth, Edgar Norton, Lionel Belmore, Albert Roc-
cardi, Carleton Stockdale, Eugene Palette, Russell
Powell. Margaret Fealy, Virginia Bruce.
THEME: Almost a fairy story of a prince charm-
ing and a lovely Queen.
•MAN I LOVE, THE (D-AT) 6524 6669
(R) May 25, 1929. (TOS) May 25. 1929. With
Richard Arlen. Mary Brian, Baclanova, Harry Green,
Jack Oakie, Pat O’Malley, Leslie Fenton, Charles
Sullivan. William Vincent.
THEME: A prize-fight story.
•MARRIAGE PLAYGROUND, THE (CD-AT)..66I0 7182
(R) December 21, 1929. (TOS) December 21, 1929.
With Mary Brian. Frederic March. Lilyan Tashman,
Huntley Gordon, Kay Francis, William Austin,
Seena Owen, Little Mitzi, Billy Seay, Philippe de
Lacey, Anita Louise. Ruby Parsley, Donald Smith,
Jocelyn Lee. Maude Turner Gordon, David Newell.
THEME: The theme deals with one of Cupid's
vagaries.
MEN ARE LIKE THAT (CD-AT)...- - 5467
(R) March 22, 1930. With Hal Skelly. Doris Hill,
Charles Sellon. Clara Blandick, Morgan Farley,
Helen Chadwick, William B. Davidson. Eugene Pal-
ette. George Fawcett.
THEME: The sunny side of American family life,
presented humorously and humanly.
•MIGHTY, THE (D-AT) 6097 6802
(R) November 16, 1929. (TOS) November 16, 1929;
January 11. 1930. With George Bancroft. Esther
Ralston, Warner Oland, Raymond Hatton, Dorothy
Revier. Morgan Farley. O. P. Heggie, Charles Sel-
lon, E. H. Calvert. John Cromwell.
THEME: A gunman returns from the war a hero,
and remains a hero.
MYSTERIOUS DR. FU MANCHU. THE (My-AT) 7663
(R) August 10. 1929. (TOS) August 20, 1929.
With Warner Oland, Jean Arthur, Neil Hamilton.
O. P. Heggie, William Austin. Claude King, Charles
Stevenson. Noble Johnson, Evelyn Selbie, Charles
Biblyn. Donald McKenzie, Lawford Davidson. Lask
Winters. Charles Stevens, Chapel Dosset, Tully
Marshall.
THEME: A Chinese picture with most of the action
taking place in London.
ONLY THE BRAVE (D-AT) 6024
(R) March 8. 1930. With Gary Cooper, Mary Brian,
Phillips Holmes, James Neill, Morgan Farley, Guy
Oliver, Virginia Bruce, William Le Maire, Freeman
S. Wood. John H. Elliott.
THEME : A young Union cavalry man who, dis-
appointed in love, volunteers to go as a spy into the
Confederate lines.
PARAMOUNT ON PARADE (MC)...- 9125
(TOS) May 10, 1930. With Richard Arlen, Jean
Arthur, William Austin. George Bancroft, Clara Bow,
Evelyn Brent, Mary Brian, Clive Brook, Virginia
Bruce, Nancy Carroll, Ruth Chatterton, Maurice
Chevalier, Gary Cooper, Leon Errol. Stuart Erwin,
Kay Francis, Skeets Gallagher, Harry Green, Mitzi
Green, James Hall. Phillips Holmes. Helen Kane,
Dennis King, Abe Lyman and Band, Frederic March.
Nino Martini, Mitzi Mayfair, David Newell. Jack
Oakie, Warner Oland, William Powell, Charles
Rogers.
THEME: This picture is described as a talking,
singing and dancing festival of the stars.
POINTED HEELS (D-AT)...- 5689
(R) December 21, 1929. With William Powell, Fay
Wray, Helen Kane, Richard “Skeets" Gallagher, Phil-
lips Holmes, Adrienne Dore. Eugene Palette.
THEME: A story of the stage.
RETURN OF DR. FU MANCHU, THE (Mel-AT) 6576
(R) May 17, 1930. (TOS) May 10, 1930. With
Warner Oland, Neil Hamilton. Jean Arthur, O. P.
Heggie, William Austin, Evelyn Hall, David Dunbar,
Tetsu Koraai, Toyo Ita, Ambrose Barker.
THEME: More and stranger adventure of the in-
sidious one.
•RETURN OF SHERLOCK HOLMES, THE (D-AT)
—.6378 7012
(R) October 26. 1929. Sound on disc. (TOS)
November 16, 1929. With Clive Brook, H. Reeves
Smith, Betty Lawford, Charles Hay. Phillips Holmes,
Donald Crisp, Harry T. Morey, Hubert Druce, Ar-
thur Mack.
THEME: In which Sherlock Holmes in some of his
clever disguises apprehends the villain.
•RIVER OF ROMANCE, THE (CD-AT) 7028 7009
(R) July 29, 1929. (TOS) August 3. 1929. With
Charles (Buddy) Rogers. Mary Brian, June Collyer,
Henry B. Walthall. Wallace Beery. Fred Kohler,
Natalie Kingston, Mrs. George Fawcett, Anderson
Lawler, George Reed.
ROADHOUSE NIGHTS (CD-AT) - 7202
(R) February 22. 1930. (TOS) March 1. 1930.
Sound-on-fllm. With Helen Morgan. Charles Ruggles,
Fred Kohler. Jimmy Durante. Fuller Mellish, Jr.,
Leo Donnelly, Tammany Young, Joe King, Lou Clay-
ton, Eddie Jackson.
THEME: A story of a newspaper reporter break-
ing into a roadhouse for a story.
FILM BUYER SECTION
SAFETY IN NUMBERS (CD-AT, S) - — —.7074
(R) June 21, 1930. (TOS) May 3, 1930. With
Charles Rogers, Josephine Dunn. Roscoe Karns, Vir-
ginia Bruce, Carol Lombard. Katherine Crawford.
THEME: Three beauties of the Broadway stage try
to mother Buddy Rogers.
SAP FROM SYRACUSE (C-AT) -
(R) July 19, 1930. With Jack Oakie, Ginger
Rogers.
THEME: The world's dumbest creature is made the
butt of his friends' jokes, mostly on shipboard.
•SARAH AND SON (D-AT) - - 6868
(R) March 2. 1930. (TOS) March 2. 1930. With
Ruth Chatterton, Frederic March, Fuller Mellish, Jr.,
Phillip de Lacy.
THEME: A story of mother love.
•SATURDAY NIGHT KID, THE (D-AT)....6392 6015
(R) October 26. 1929. Sound on disc. (TOS) No-
vember 2. 1929. With Clara Bow, James Hall,
Jean Arthur. Charles Sellon, Ethel Wales, Frank
Ross, Edna May Oliver. Heymen Meyer, Eddie Dunn,
Leone Lane, Jean Harlow.
THEME: The ever present triangle in the lives of a
boy and girl.
•SEVEN DAYS LEAVE (D-AT) - 6507 7300
(R) January 25. 1929. (TOS) February 1, 1930.
With Gary Cooper. Beryl Mercer, Dalsey Belmore,
Nora Cecil, Temple Pigett, Arthur Hoyt, Arthur
Metcalfe.
SHADOW OF THE LAW (D-AT) .....6120
(It) June 14, 1930. With William Powell, Marion
Schilling.
THEME: William Powell tries to go straight after
a spectacular jail break.
•SILENT ENEMY, THE (PT, M) 1 7551
(R) May 19. 1930. (TOS) May 24. 1930.
THEME: An epio.of the American Indian, depicting
the Ojibway tribe in its fight against hunger.
•SLIGHTLY SCARLET (D-AT) —.5234 6204
(R) February 22. 1930. (TOS) March 8. 1930.
Sound-on-fllm. With Evelyn Brent, Clive Brook,
Paul Lukas. Eugene Palette, Helen Ware, Virginia
Bruce, Henry Wadsworth, Claud Allister, Christiane
Yves, Morgan Farley.
THEME: A charming American girl and a debonair
Englishman flirt in Paris.
SOCIAL LION, THE (C-AT) - - — 5403
(R) June 7, 1930. With Jack Oakie, Mary Brian,
Skeets Gallagher. Olive Borden.
THEME: Smart cracking Jack Oakie in a story of
an amateur pugilist trying to go society.
•STAIRS OF SAND (D)...- 4900
(It) June 8, 1929. With Wallace Beery, Jean Ar-
thur. Phillips R. Holmes. Fred Kohler, Chester
Conklin, Guy Oliver, Lillian Worth, Frank Rice.
Clarence Sherwood.
THEME: A bold bandit who finally allows the hero
and heroine to love each other without interfering.
•STREET OF CHANCE (D-AT) - 5962 7023
(R) February 8, 1930. Sound-on-film. With Wil-
liam Powell. Jean Arthur, Kay Francis, Regis
Toomey, Stanley Fields, Brooks Benedict, Betty Fran-
cisco. John Risso, Joan Standing, Maurice Black, Irv-
ing Bacon.
THEME: The story of the all-absorbing power in
a man's life — gambling.
STUDIO MURDER CASE. THE (My-AT) .. 6500
(R) June 1. 1929. (TOS) June 22, 1929. With
Neil Hamilton, Warner Oland, Frederic March, Flor-
ence Eldridge, Doris Hill, Eugene Palette, Chester
Conklin, Lane Chandler. Gardiner James, Guy Oliver,
E. H. Calvert. Donald MacKenzie.
THEME: Richard Hardell, who has won a chance in
a motion picture, is found murdered on the stage
set. The murderer is found out and the innocent
girl acquitted.
•SWEETIE (CD-AT) .. 6303 8859
(R) November 2. 1929. (TOS) December 7, 1929.
With Nancy Carroll, Stanley Smith, Helen Kane.
Joseph Depew. Jack Oakie. William Austin, Stuart
Erwin. Wallace MacDonald, Aileen Manning.
THEME: A high school picture in which football
plays a big part.
TEXAN, THE (D-AT) .. - 7142
(R) May 10, 1930. (TOS) May 24, 1930. With
Gary Cooper, Fay Wray, Emma Dunn.
THEME: Touching story of boy who cannot deceive
another's mother.
•THUNDERBOLT (D-AT) 73M 8571
(R) June 22, 1929. (TOS) August 3. 1929. With
George Bancroft, Richard Arlen, Fay Wray, Tully
Marshall, Eugenie Besserer. James Spottswood. Fred
Kohler, Mike Donlin, S. S. R. S. Stewart. George
Irving, Robert William Thorne. E. H. Calvert. King
Tut.
THEME: An underworld gangster who swears re-
venge. and finally goes to his death with a great
understanding.
TRUE TO THE NAVY (C-AT, S) 6396
(R) May 31, 1930. With Clara Bow, Harry Green,
Frederic March, Sam Hardy.
THEME: The gobs have a swell time trying to keep
up with Clara Bow.
VAGABOND KING, THE (D-TME) 9413
(R) April 19. 1930. (TOS) March 1. 1930. With
Dennis King, Jeanette MacDonald, O. P. Heggie,
Lillian Roth, Warner Oland, Arthur Stone, Thomas
Ricketts.
THEME: Based on the life of Francois Villon, a
Parisian poet who lived in the 15th century.
•VIRIGNIAN, THE (D-AT) —.7404 8717
(R) November 9. 1929. (TOS) January 18, 1930.
With Gary Cooper, Walter Huston. Richard Arlen,
Mary Brian, Chester Conklin. Eugene Palette, E. H.
Calvert, Helen Ware, Victor Potel, Tex Young. Charles
Stevens.
THEME: A rustler type of western, with Texas as
the setting. A typical story of the cattle ranches
in the latter half of the nineteenth century.
•WELCOME DANGER (C-AT) 10796 9955
(R) October 19. 1929. Sound on disc. (TOS)
January 18, 1930. With Harold Lloyd. Barbara
Kent. Noah Young, Charles Middleton. William Wal-
ling.
•WHEEL OF LIFE (D-AT)—. — _ 5305 5153
(R) June 15, 1929. (TOS) July 6. 1929. With
Richard Dix, Esther Ralston, O. P. Heggie. Arthur
Hoyt, Myrtle Stedman, Larry Steers, Regis Toomey,
Nigel de Bruller.
THEME: A soldier saves a girl, unhappily married,
from drowning, and in the end marries her, after
her husband is killed in battle.
WHY BRING THAT UP (CD-AT).— 6124 7882
(R) October 12. 1929. Sound on disc. (TOS) No-
vember 2, 1929. With Moran and Mack, Evelyn
Brent, Harry Green. Bert Swor, Freeman S. Wood,
Lawrence Leslie. Helene Lynch, Selmer Jackson.
Jack Luden, Monte Collins, Jr., George Thompson,
Eddie Kane. Charles Hall.
June 28, 1930
•WITH BYRD AT THE SOUTH POLE 7411
(R) June 28, 1030.
THEME: The complete pictorial record of the famous
Byrd expedition.
•YOUNG EAGLES (D-AT) ...... —.6710 6406
(R) April 5. 1930. (TOS) March 22, 1930. With
Charles (Buddy) Rogers, Jean Arthur, Paul Lukas,
Stuart Erwin, Frank Ross, Jack Luden, Freeman
Wood, Gordon De Main, George Irving, Stanley
Blystone.
THEME: An air epic.
YOUNG MAN OF MANHATTAN (CD-AT) 7306
(R) May 17, 1930. With Claudette Colbert, Norman
Foster, Ginger Rogers, Charles Ruggles, Leslie Austin,
Four Aalby Sisters, H. Dudley Hawley.
THEME: The story of a young sports writer and his
motion picture columnist wife, whose aggressiveness
keeps the family in funds. A drink of poison liquor
and temporary blindness afford the climax of the
story.
Pathe
Silent Disc Film
AWFUL TRUTH. THE (CD-AT) 6229 6124
(R) August 10, 1929. (TOS) September 7, October
19, 1929. With Ina Claire, Henry Daniels, Theo-
dore Von Eltz, Paul Harvey, Blanche Fredericl,
Judith Vosselli, John Roche.
THEME: Quarrels and Jealousy result in divorce,
with neither the wife nor the husband desiring it.
Amends are made, they remarry and sail for Paris
on their second honeymoon.
•BIG NEWS (My-AT) 6950 6130 6023
(R) September 7, 1929. With Robert Armstrong,
Carol Lombard, Tom Kennedy, Warner Richmond,
Wade Boteler, Sam Hardy, Charles Sellon, Robert
Dudley.
THEME: A newspaperman is discharged for alleged
drunkenness, is threatened with divorce and is framed
by a gang. He is ultimately vindicated of any
wrong doing.
•CAPTAIN SWAGGER (D-Synchronized)63l2 6312
(R) October 14, 1928. With Rod LaRocque, Sue
Carol, Richard Tucker, Victor Potel, Ulrich Haupt.
THEME: A story of the aftermath of the world
war, with an American aviator, both in war and in
civil life, the nemesis of a German warrior.
‘FLYING FOOL. THE (D-AT) 6700 6839 6764
(R) June 23, 1929. With William Boyd, Marie
Prevost. Russell Gleason, Tom O'Brien.
THEME: The story of two brothers, one an aviator,
and their escapades in love.
GRAND PARADE, THE (D-AT, S) 7650 7450
(Ii) February 2, 1930. (TOS) February 8, 1930.
With Helen Twelvetrees, Fred Scott. Richard Carle,
Marie Astaire, Russell Powell, Bud Jamieson, Jimmy
Adams.
THEME: A minstrel, who has surrendered to drink,
stages a comeback after his marriage and is the hit
of the show.
HER PRIVATE AFFAIR (D-AT) 5662 6543 6440
(R) October 5. 1929. (TOS) November 9, 1929.
January 18, 1930. With Ann Harding, Harry Ban-
nister, Kay Hammond, William Orlamond, Lawford
Davidson, Elmer Ballard, Frank Reicher.
THEME: A story of blackmail and murder, and the
part they play in bringing together again a Judge
and his estranged wife.
•HIGH VOLTAGE (D-AT) 5518 5837 5743
(R) June 16, 1929. With William Boyd, Owen
Moore, Carol Lombard, Diane Ellis, Billy Bevan,
Phillips Smalley.
THEME: Events transpiring while stranded In a
mountain blizzard win freedom for a man and a
woman who have found themselves in the arms of
the law.
•HIS FIRST COMMAND (D-AT) _.5577 5995 5850
(R) January 19. 1930. With William Boyd, Dorothy
Sebastian, Gavin Gordon, Helen Parrish, Alphonz
Ethier, Howard Hickman, Paul Hurst, Jules Cowles,
Rose Tapley, Mabel Van Buren, Charles Moore.
HOLIDAY (CD-AT) .. .. 8870
With Ann Harding, Mary Astor. Edward Everett
Horton. Robert Ames. Hedda Hopper, Monroe Owsley,
Wm. Holden and others.
THEME: A boy, who would rather enjoy life in his
youth than settle down to providing for his old age,
breaks his engagement to a girl who doesn't agree
with him, and goes off with her sister who does.
LUCKY IN LOVE (AT, S) 6987 6870
(R) August 17, 1929. With Morton Downey, Betty
Lawford, Colin Keith -Johnson, Halliwell Hobbs, J. M.
Kerrigan, Richard Tabor, Edward O'Connor, Mary
Murray, Mackenzie Ward, Louis Sorin, Sonia Karlov,
Tyrell Davis, Elizabeth Murray.
THEME: A musical romance. A young American
singer of Irish descent, wins the hand of the daughter
of an impoverished earl, who is on the verge of losing
his castle.
NIGHT WORK (C-AT) .. 7564
Eddie Quillan, Sally Starr, Frances Upton, John T.
Murray, George Duryea, Ben Bard, Robert McWade,
Douglas Scott, Addie McPhail, Kit Guard, Georgia
Caine, George Billings. Charles Clary, Tom Dugan.
Arthur Hoyt, Billie Bennett, Tempe Pigott, Ruth
Lyons, Nora Lane, Babe Kane. Jack Mack, Arthur
Lovejoy, Marian Ballou. Martha Mattox, James Don-
lin. Harry Bowen, Ruth Hiatt, Vincent Barnett.
THEME : A young man of moderate circumstances
unwittingly agrees to support an orphan, but he
doesn't mind when he meets the baby's nurse.
•OFFICER O’BRIEN (D-AT) 5440 6776 6740
(R) February 15, 1930. (TOS) March 8, 1930.
With William Boyd, Ernest Torrence, Dorothy Sebas-
tian, Clyde Cook, Russell Gleason, Paul Hurst,
Arthur Houseman, Ralf Harolde.
•OH, YEAH! (CD-AT) 5657 7001 6890
(R) October 19. 1929. (TOS) October 26, 1929.
With Robert Armstrong, James Gleason, ZaSu Pitts,
Patricia Caron, Bud Fine, Frank Hagney, Harry
Tyler. Paul Hurst.
THEME: Two hoboes, one accused of a theft in
a railroad town, wring a confession from the real
thief, but find themselves in a hospital as the result
of a wreck. This reunites them with their sweet-
hearts.
PARDON MY GUN: (WC-AT) .. 5650
With Sally Starr, George Duryea. Mona Ray, Lee
Moran, Robert Edeson, Hank MacFarlane, Tom Mac-
Farlane, Harry Woods, Stompie, Lew Meehan, Ethan
Laidlay, Harry Watson, Ida May Chadwick, A1
“Rubber Leg9" Norman, Abe Lyman's Band.
THEME: The intense rivalry between two ranches
brings treachery into the annual rodeo contest which
is won by the hard riding hero who is rewarded
by romance. Featuring music by Abe Lyman's Band.
June 28, 1930
FILM BUYER SECTION
II
•PARIS BOUND (D-AT) 6684 6783 6684
(R) August 3. 1920. (TOS) August 10. 1929.
With Ann Harding, Frederic March, George Irving.
Leslie Fenton, Hallam Cooley. Juliette Crosby. Char-
lotte Walker, Carmelita Geraghty, Ikla Chase.
THEME: A husband and wife, their marriage re-
sented by former sweethearts, become estranged, only
to learn that their love is too great to permit of
divorce.
•RACKETEER, THE (D-AT).... ...6035 6118 6119
<R) November 9, 1929. With Robert Armstrong,
Carol Lombard. Roland Drew, Jeanette Loff. Paul
Hurst, John Loder.
THEME: The killing of a gangster by police brings
love into the life of a young violinist who had
been befriended by the gangster.
•RED HOT RHYTHM (MC)..._ ......5783 6981 6981
(R) November 23, 1929. With Alan Hale, Walter
O’Keefe. Kathryn Crawford. Josephine Dunn, Anita
Garvin, Ilka Chase.
THEME: The romantic escapades of a song plugger
and a music publisher.
•RICH PEOPLE (CD-AT) —...6306 7122 7074
(R) January 5, 1930. (TOS) October 19, 1929.
With Constance Bennett. Regis Toomey, Robert Ames.
Mahlon Hamilton, Ilka Chase, John Loder, Polly
Ann Young.
THEME: The breaking down of the barrier between
the wealthy and the common people through the
rescue of a society girl from bandits.
•SAILOR’S HOLIDAY (CD-AT) 5299 5354 5260
(R) September 14, 1929. With Alan Hale. Sally
Eilers, George Cooper. Paul Hurst, Mary Carr,
Charles Clary. „ ,
THEME: A story of a sailor’s off day.
•SHOW FOLKS (CD-Synchronized) 6581 6581 6581
(R) October 21, 1929. With Eddie QuUlan Lina
Basquette,. Robert Armstrong, Carol Lombard. Bessie
Barriscale, Craufurd Kent.
•SOPHOMORE, THE (C-AT) ...5799 6653 6526
(R) August 24, 1929. (TOS) August 24, 1929.
With Eddie Quillan, Sally O’Neil, Stanley Smith,
Jeanette Loff, Russell Gleason. Sarah Padden, Brooks
Benedict. Spec O’DonneU.
SWING HIGH (CD-AT, S) - —.8100
(R) May 18, 1930. (TOS) May 24, 1930. With Helen
Twelvetrees, Fred Scott, Chester Conklin, Ben Turpin,
Dorothy Burgess, Nick Stuart, Robert Edeson, Stepin
Fetchit, Daphne Pollard. Sally Starr, John Sheehan.
Mickey Bennett. George Fawoett, Bryant Washburn,
little Billy and William Langan.
THEME: life and love under the Big Top with all
the glamour of the circus as a background.
•THIS THING CALLED LOVE (CD-AT)6687 6875 6697
(R) December 15. 1929. With Constance Bennett.
Edmund Lowe, Roscoe Karas. ZaSu Pitts. C£™,e01*ta
Geraghty. John Roche. Stuart Erwin, Ruth Taylor
THEME: A girl who would not believe that marri-
ages were made in Heaven finds that after all real
happiness is In the arms of her husband, rather
than in the arms of other men.
Radio Pictures
Silent Sound
AL,(l
Bebo Daniels. Ben Lyon.
’BE?B> ^MarS|T2,<CW3^?'>"w"i'th””Conra"d" "Nageir '^Dbris
Kenyon.
*ca?bE> °^a5A?^GRW»^Al)- TBtW
Chester Morris. Betty Compson.
CUC(F?>°SMayH ^4. <'l936V'""With' "*BCTr'"4^"fiC^6ri"""'®®^^
Woolsey.
D'X!tOS) ^iy-M:T930r-WiS--Bebe-"5^ielsr^VS--'
£a£f Howla'nd.
Edward Chandler, Eaymond Maurel.
THEME: A story of the love of a circus girl for the
son of a Southern gentleman.
FAL(R)GJtme T?,^1930."^ith ja'^MiSallT Pat O'SIaiiey.
Ned Sparks, Wynn Gibson, May Clark.
« * ■m-wis*”
Lowell Sherman, Alice Joyce.
” 'T ™ ^February it&mr~Wr?Sr^SSr3i^3n
Oakie.
*L°YrE, January tmf.
Hughes.
•“'&T SSt VSB-mv m ■m"
Richard Dix. Lois Wilson.
M,D(R)G June l'}YS1930RYWithl Betty' "Compson, Alice Joyce.
S^C?R)^ I^TOary(^l"H30. _ 'wito" coMad Nagel, Betty^**^^
Compson.
'SEVEN KEYS TO BALDPATE (CD-AT) ....-6579
(R) January 12. 1930. With Richard Dix, M.
Seegar.
Sono Art-World Wide
Silent Sound
BIG FIGHT, THE (CD-AT) - - -7300
(R) August 1, 1929. Sound on diso and film, with
“Big Boy" Guinn Williams, Lola Lane, Stephln
Fetchit. Ralph Ince, Wheeler Oakman.
BLACKMAIL (My-AT — ... ■:---:;y7136
(R) October 1929. Sound on disc and Him. With
Donald Calthrop, Anny Ondra. John Longden.
THEME: A mystery drama of London’s Scotland
Yards.
BLAZE O’GLORY (CD-AT) - 8800
(R) December 1929. Sound on diso and film. With
Eddie Dowling, Betty Compson, Henry Walthall.
Frankie Darro.
COCK O’ THE WALK (CD-AT) ... ...7200
(R) May 15, 1930. (TOS) April 26, 1930. Sound
on disc and film. With Joseph Schildkraut, Myma
Loy, Olive Tell, Edward Peil. Wilfred Lucas.
THEME: The story of a conceited philanderer who
employs his physical charms to a great intrinsic
advantage.
DUDE WRANGLER, THE (CW-AT) ——..6200
(R) July, 1930. Sound on disc and film. With
Lina Basquette, Francis X. Bushman, Clyde Cook,
George Duryea, Ethel Wales.
FIGHTING FOR THE FATHERLAND (War Picture). ...6000
(It) April 1930. Synchronized. With cast of promi-
nent Germans engaged in the world war.
THEME: This war story presents actual shots from
the front.
GREAT GABBO (D-AT) — 9950
(R) October 1929. Sound on disc and film. (TOS)
December 21, 1929. With Erich von Stroheim, Betty
Compson, Margie Kane.
THEME: The rise and fall of a great ventriloquist.
HELLO SISTER (CD-AT) - ■-•■:V-6500
(R) January 1930. Sound on disc and film. With
Lloyd Hughes, Olive Borden, George Fawcett.
KITTY (D-ME) — 8300
(R) June 1929. Sound on disc and film. With
Estelle Brody, John Stuart. Marie Ault, Dorothy dim-
ming.
MIDNIGHT DADDIES (C-AT) ——5644
(R) August 1929. Sound on disc and film. With
Harry Gribbon. Andy Clyde, Alma Bennett.
ONCE A GENTLEMAN (C-AT)
Everett Horton, Lois Wilson.
PICCADILLY (D-Syhchronized) — - 8000
(R) July 1929. (TOS) August 24, 1929. With Gilda
Gray, Anna May Wong, Jameson Thomas.
RENO (D-AT) 7000
(R) September 1, 1930. Sound on disc and film.
With Ruth Roland. Kenneth Thompson, Montagu
Love, Sam Hardy.
THEME: A story of America's divorce haven, and
adapted from Cornelius Vanderbilt, Jr.’s novel of
the same title.
TALK OF HOLLYWOOD (CD-AT) - — 6586
(R) December 1929. Sound on disc and film. With
Nat Carr, Fay Marbe, Hope Sutherland.
UP THE CONGO (Lecture) 5800
(R) December 15, 1929. With African natives.
THEME: A novelty jungle picture.
WHAT A MAN! (CD-AT) 6800
(R) June 1. 1930. Sound on disc and film. With
Reginald Denny. Miram Seegar.
Talking Picture Epics
Silent Sound
ACROSS THE WORLD WITH MR. AND
MRS. MARTIN JOHNSON (PT. M) 8208
(R) September 1; 1930. Sound on film.
THEME: Mr. and Mrs. Martin Johnson and three
boy scouts who visited them in Africa. Cannibals,
animals, and natives of various countries. An
authentic adventure picture.
•AROUND THE WORLD VIA GRAF ZEPPELIN 4950
(R) February, 1930. Sound on disc and film.
THEME: The historical trip of the Graf with the
Hearst cameraman aboard.
BREAKUP, THE (PT, M) 4900
(R) May 15. 1930. Sound on film.
THEME: Captain Jack Robertson and dog, Skooter,
in an Alaskan adventure picture.
HUNTING TIGERS IN INDIA (PT, M) ......8020
(R) January 1, 1930. Sound on disc and film.
THEME : Commander G. M. Dyott and animals
and natives of India in an authentic adventure film.
6000
LOST GODS (PT, M)
Sound on film.
THEME: Cound Khun De Prorok and natives in &
romance of archeology in the Carthaginian district.
•SOUTH SEAS - 5890
(R) September 1, 1930. Sound on film.
THEME: Mr. and Mrs. Gifford Pinchot and their
son, Giffy, in an informal account of their cruise.
WILD MEN OF KALIHARI (PT, M) 5300
(R) May 15. 1930. Sound on film.
THEME: Dr. Ernest Cadle and natives and animals
of the Kalihari desert in an authentic adventure film.
Tiffany Productions
Silent Sound
•BORDER ROMANCE (R-AT, S)
(R) May 18, 1930. With Armida, Don Terry.
Marjorie Kane, Victor Potel, Wesley Barry, Nita
Martan, Frank Glendon, Harry von Meter, William
Costello.
THEME: American horse traders rescue beautiful
girl from Mexican bandits.
•HIGH TREASON (D-AT) - 8263
Sound on disc and film. With Benita Hume, Basil
Gill, Jameson Thomas, Humberston Wright.
THEME: Spectacular forecast of love and life in
1940.
'HOT CURVES (C-AT) -
(R) June 1, 1930. With Benny Rubin, Rex Lease,
Alice Day, Pert Kelton, Paul Hurst, John Ince, Mary
Carr.
THEME: World series baseball and a love affair.
•JOURNEY’S END (D-AT) 11455
(R) About April 1, 1930. (TOS) April 19. 1930.
With Colin Clive, Ian Maclaren, Anthony Bushell,
David Manners, Billy Bevan. Charles Gerrard, Robert
A’Dair, Thomas Whitely, Jack Pitcairn, Warner
Klinger.
THEME: R. C. Sheriff’s world famed play of the
war.
•LOST ZEPPELIN, THE (D-AT) - 6882
(R) December 20, 1929. Sound on disc and film.
(TOS) February 13, 1930. With Conway Tearle,
Virginia Valli. Ricardo Cortez.
THEME: A Zeppelin lost in the antarctic, and a
man's sacrifice.
•MAMBA (D-AT) .. - - „...70I4
(R) March 10. 1930. (TOS) March 22. 1930. Sound
on disc. All Technicolor. With Jean Hersholt,
Eleanor Broadman, Ralph Forbes.
THEME: The revolt of South African natives against
a bestial plantation owner.
•MEDICINE MAN. THE (CD-AT)
(R) June 15. 1930. With Jack Benny, Betty Bronson,
Eva Novak, Billy Butts, Georgie Stone, Tom Dugan,
Will Walling. E. A. Warren.
THEME: Elliott Lester’s stage play. The conquests
of a medicine show proprietor with small town
belles.
•MIDSTREAM (D-PT) 7472
(R) July 29, 1929. Sound film. With Ricardo Cor-
tez, Claire Windsor, Montagu Love, Helen Jerome
Eddy. Larry Kent.
THEME: Society drama on the order of “Faust."
•MISTER ANTONIO (D-AT)..... 5353 6985
(R) October 1, 1929. Sound on disc and film. With
Leo Carrillo, Virginia Valli. Gareth Hughes, Frank
Reicher.
THEME: An adaptation of Booth Tarkington’s play.
•MY LADY’S PAST (D-PT) 8077
(R) June 1, 1929. Sound on film. With Belie Ben-
nett, Joe E. Brown, Alma Bennett, Russell Simpson.
•NEW ORLEANS (D-PT) - - 6799
(R) July 1. 1929. Sound on film. With Ricardo
Cortez. Alma Bennett, William Collier, Jr.
THEME: The romance of a jockey.
•PAINTED FACES (CD-AT) _ - 683©
(R) November 20, 1929. Sound on disc and film.
With Joe E. Brown, Helen Foster, Barton Hepburn.
Dorothy Gulliver, Lester Cole, Richard Tucker.
THEME: A story of the love of a circus clown for
his ward.
•PARTY GIRL (D-AT) 7400
(R) January 1, 1930. Sound on disc and film.
(TOS) January 11, 1930. With Douglas Fair-
banks, Jr., Jeanette Loff, Judith Barrie, John St.
Polis, Lucien Prival. Marie Prevost.
THEME: An expose of the “party girl" racket.
PEACOCK ALLEY (D-AT) 606©
(R) January 10, 1930. Sound on film. With Mae
Murray, George Barraud, Jason Robards, Richard
Tucker.
THEME: A society drama.
SUNNY SKIES (CD-AT) .....6994
(R) May 12, 1930. With Benny Rubin, Marceline
Day, Rex Lease, Marjorie Kane, Wesley Barry,
Greta Granstedt.
THEME: A college musical.
•SWELLHEAD (CD-AT) 6213
(R) March 24, 1930. With James Gleason, Johnnie
Walker. Marion Schilling, Paul Hurst.
THEME : A swell headed prize fighter who forgets
the friends of his poorer days after attaining the
heights — and his awakening.
•TROOPERS THREE (D-AT) 7239
(R) February 15. 1930. Sound on film. (TOS)
February 22, 1930. With Rex Lease, Dorothy Gulli-
ver. Slim Summerville, Roscoe Karns.
THEME: A story of the U. S. Cavalry.
•TWO MEN AND A MAID (D-PT) -...6539
(R) June 10, 1929. Sound on film. With William
Collier, Jr., Alma Bennett, Eddie Gribbon, George
E. Stone.
THEME: A story of love in the Foreign Legion.
•UNDER MONTANA SKIES (R-AT, S)..~
With Kenneth Harlan, Slim Summerville, Dorothy
Gulliver, Nita Martan, Christian Frank. Harry Todd,
Ethel Wales, Lafe McKee.
THEME: A comedy drama of a cowboy troupe meet-
ing with a troupe of stranded actors in the West.
•WOMAN TO WOMAN (D-AT)...- 6079 8065
(R) November 5, 1929. Sound in diso and film.
(TOS) November 23, 1929. With Betty Compson,
George Barraud, Juliette Compton.
THEME: A society drama.
•WRECKER. THE ( D-Synchronized) 6558
(R) August 20, 1929. Sound on disc and film. With
Carlyle Blackwell, Benita Hume, Joseph Striker,
Winter Hall.
THEME: Story of a train disaster.
UFA
(Dialog in English)
Silent Sound
•BLUE ANGEL, THE (D-AT, S)
Sound on disc and film. With Emil J armings,
Marlene Dietrich, Rosa Valetti, Hans Albers, Kurt
Gerron, Karl Huszar-Puffy, Reinhold Bernt, Rolf
Mueller, Rolant Varno. Karl Balhaus, Hans Roth.
Gerhard Bienert, Robert Klein -Loerk, Wilhelm Diegel-
mann, Hse Fuerstenberg, Eduard von Winterstein.
THEME: An elderly professor, while trying to save
his pupils from the wiles of an entertainer in a
waterfront saloon, is enmeshed by her, becomes her
companion and they wed. He is barred from the
faculty and compelled to be a clown in the girl's
troupe. Returning to be billed as clown and former
professor in his home town is too much for the old
man — he goes insane, runs amuck, then slinks back
to the schoolroom and dies at his desk.
•HEART’S MELODY (D-AT, S)
Sound on disc and film. With Willy Fritsch. Dita
Parlo, Goery Mali, Marca Simon. Annie Mewea,
Laslo Dezsoeffy, Jlka Gruening. Juli Ligettl.
THEME: An attempt at suicide brings a renewed
romance between an Hungarian soldier and his sweet-
heart, who had been forced to submit to improprie-
ties by an avaricious landlady.
•IMMORTAL VAGABOND (D-AT, S) - —
Sound on disc and film. With Liane Haid, Gustav
Froehlich, H. A. Schlettow, Karl Gerhardt.
THEME: A young composer, absenting himself from
his home village in order to arrange for the pro-
duction of his new operetta, loses the girl of his
heart to another man. Unveiling of a monument to
his memory brings the two together again, the girl
now widowed, and they wander forth — the immortal
vagabonds.
•LAST COMPANY, THE (D-AT, S)
Sound on disc and film. With Conrad Veidt, Karin
Evans, Erwin Kaiser, Else Heller, Maria Petersen,
Heinrich Gretler, Paul Henckels, Ferdinand Asper,
Martin Herzberg, Werner Schott, Dr. Ph. Manning,
W. Hiller, Ferdinand Hart, Alex. Granach, Gustav
Puettjer, Alb. Karchow. Horst von Harbou.
THEME: A tragedy of the Napoleonic wars of 1813.
Captain of gallant thirteen surviving men makes mill
his fort, miller's daughter falls in love with him
and refuses to quit the mill. Outnumbered by the
enemy, thirteen, the captain and girl are killed.
•LOVE WALTZ (Musical Romance-AT, S) -
Sound on disc and film. With Lillian Harvey,
John Batten, Georg Alexander, Lillian Mowrer,
Gertrude de Lalsky. Ludwig Diehl, Hans Junker-
mann. Victor Schwannecke, Karl Ettlinger.
THEME: The story of the scion of a wealthy Ameri-
can automobile manufacturer who, tiring of home
life, becomes valet to a duke, and marries the duke's
sweetheart, a princess.
12
•WHEN YOU GIVE YOUR HEART AWAY (C-AS)
Sound on disc and film. With Lillian Harvey. Igo
Sym, Harry Halm, Alexander Sascha, Karl Platen,
Valeria Blanka, Rudolf Biebrach, Wolfgang Kuhle,
Fritz Sclimuck.
THEME: The story of a little orphan who, as a
stowaway on a freighter, finds love and happiness
In her marriage to the boat's captain.
•WHITE DEVIL (D-PT, PS) ..
Sound on disc and film. With Ivan Mosjukin,
Lil Dagover, Betty Amann. Fritz Alberti, Georg
Seroff, A. Chakatouny, Harry Hardt, Alexander
Mursky. Kenneth Rive. Hugo Doeblin, Alexei Bondireff,
Lydia Potechlna, Henry Bender, R. Biebrach, Bobby
Burns.
THEME: A story of a leader of a rebellious band
in the Caucasian mountains, his conflict with the
Czar of Russia and his troops, prompted by the
desperado's marriage to the Czar’s favorite dancing
girl, and the eventual mortal wounding of the leader.
•HUNGARIAN RHAPSODY (D-PS)...- 6137 6165
Distributed by Paramount-Publix. Sound on disc.
With Willy Fritsch, Lil Dagover. Dita Parlo, Fritz
Greiner. Gisella Bathory, Erich Kaiser-Tietz, Leo-
pold Kramer.
THEME: The vicissitudes of a romance between
a peasant girl and a count, who is a gay young
officer of the Honved Hussars.
United Artists
Silent Sound
ABRAHAM LINCOLN (D-AT)
With Walter Huston, Una Merkel. Kay Hammond.
Jason Robards.
•BAD ONE, THE (CD-AT) - 6673
(R) April 12, 1930. Sound on film. With Dolores
Del Rio, Edmund Iowe, Ullrich Haupt, Don Al-
varado. George Fawcett.
BE YOURSELF (CD-AT. S) : 5977
(R) February 8. 1930. (TOS) March 15, 1930.
Sound on film. With Fannie Brice, Harry Green,
Robert Armstrong, Gertrude Astor.
•BULLDOG DRUMMOND ( Mel-AT) 6163 8376
(R) August 3. 1929. With Ronald Colman, Joan
Bennett, Lilyan Tashman, Montagu Love.
CONDEMNED (D-AT) — 7448
(R) December 7, 1929. With Ronald Colman, Ann
Harding. Louis Wolheim, Dudley Digges.
DU BARRY. WOMAN OF PASSION (AT) ....
(R) November 18. 1930. With Norma Talmadge.
Conrad Nagel, YVilliam Farnum, Ullrich Haupt,
Hobart Bosworth.
•EVANGELINE ( D-Synchronized) 7862 8268
(R) August 24. 1929. With Dolores Del Rio, Roland
Drew, Donald Reed.
EYES OF THE WORLD -
(R) October 18, 1930. With Una Merkel, Fern
Andra, Frederick Burt. Nance O'Neill.
FOREVER YOURS -
(R) November 29. 1930. With Mary Pickford. Ken-
neth MacKenna, Don Alvarado. Ian Maclaren, Char-
lotte Walker.
HELL HARBOR (D-AT) 8354
(R) March 2. 1930. (TOS) March 15. 1930. Sound
on film. With Lupe Velez, Jean Hersholt, John
Holland, A. St. John.
HELL’S ANGELS (D-AT)
With Ben Lyon. James Hall. Jane Winton, Thelma
Todd. John Darrow.
THEME: The airman and his part in the world
war.
LOCKED DOOR. THE (D-AT) 6844
(R) November 16. 1929. With Barbara Stanwyck.
Rod LaRocque, William Boyd. Betty Bronson.
LOTTERY BRIDE (MC) -
(R) August 16. 1930. With Jeanette MacDonald,
John Garrick, Joe E. Brown, Joseph Macauley, Robert
Chisholm. ZaSu Pitts, Carroll Nye.
LOVE COTTAGE. THE (MC) - -
An Irving Berlin production.
LUMMOX (D-AT) - ~ - 7533
(R) January 18, 1930. With Winifred Westover.
Dorothy Janis, Lydia Titus, Ida Darling, Ben Lyon.
Myrta Bonillas, Cosmo Kyrle Bellew, Anita Bellew,
Robert Ullman, Clara Langsner, William Collier. Jr.,
Edna Murphy, Troben Meyer, Fan Bourke, Myrtle
Stedman, Danny O'Shea, William Bakewell, Sidney
Franklin.
THEME: From Fannie Hurst's story of a hired girl
who manages to combat her sordid surroundings by
a series of self-sacrificing deeds, all of which are
misconstrued.
NEW YORK NIGHTS (D-AT)..... 7447
(R) December 28, 1929. With Norma Talmadge,
Gilbert Roland. John Wray, Lilyan Tashman.
ONE ROMANTIC NIGHT (CD-AT) ~ 6592
(R) May 3. 1930. (TOS) April 5. 1930. Sound on
film. With Lillian Gish, Conrad Nagel, Rod La
Rocque, Marie Dressier, O. P. Heggie.
THEME: This formerly was “The Swan.''
PUTTIN’ ON THE RITZ (MC) - 7883
(R) March 1, 1930. Sound on film. (TOS) Febru-
ary 22. 1930. With Harry Richman, Joan Bennett,
James Gleason, Lilyan Tashman.
THEME: The story of a musical comedy and night
club star who. with success, deserts his former com-
panions and teammates, only to return to them when
bad booze blinds him.
RAFFLES (Mel-AT)
(R) July 26, 1930. With Ronald Colman. Kay
Francis, Frances Dayde, Bramwell Fletcher.
SONS O’ GUNS (MC) - - -
With A1 Jolson.
TAMING OF THE SHREW (C-AT) - 6116
(R) October 26. 1929. With Mary Pickford and
Douglas Fairbanks.
THREE LIVE GHOSTS (CD-AT) - 7486
(R) September 15. 1929. With Robert Montgomery,
Claud Allister, Charles McNaughton, Beryl Mercer,
Joan Bennett.
TRESPASSER, THE (D-AT) 8223
(R) October 5, 1929. With Gloria Swanson, Robert
Ames, Kay Hammond.
•VENUS (Synchronized) 6814 6882
(R) October 12. 1929. With Constance Talmadge,
Andre Roanne, Jean Murat, Max Maxudian.
WHAT A WIDOW (CD-AT) —
(R) July 5, 1930. Sound on film. With Gloria
Swanson, Owen Moore, Lew Cody, Margaret Liv-
ingston.
WHISPERS —
(R) December 20, 1930. With Chester Morris.
WHOOPEE (MC) ...» - —
With Eddie Cantor, Ethel Shutta, Paul Gregory,
Chief Caupolican.
FILM BUYER SECTION
Universal
Silent Disc Film
•ALL QUIET ON THE WESTERN FRONT (D-AT) ...12500
(K) 1930. (TOS) May 10. 1930. With Louis Wol-
heim, Lewis Ayers. John Wray, Slim Summerville,
Russell Gleason, William Bakewell, Walter Brown
Rogers, Ben Alexander, Owen Davis, Jr., Heinie
Conklin. Bodil Rosing, Beryle Mercer, Marion Clay-
ton, Edwin Maxwell, Bertha Mann, Arnold Lucy,
Joan Marsh. Yola D’Avril, Poupee Andriot.
THEME: An epic of the world war, showing its
effects on the younger generation drawn in before
they had actually grown to manhood.
•BARNUM WAS RIGHT (F-AT) 4316 5042 4928
(R) September 22, 1929. With Glenn Tryon, Merna
Kennedy, Otis Harlan. Basil Radford. Isabelle Keith,
Lew Kelly, Clarence Burton. Gertrude Sutton.
THEME: Poor boy wants to marry rich girl. Leases
old estate, hunts for hidden treasure, house blows
up in the end but the boy gets the girl.
•BEAUTY AND BULLETS (W) ...» - 4791
With Ted Wells, Duane Thompson, Jack Kennedy,
Wilbur Mack.
THEME: Girl finds brother member of gang of rob-
bers which has robbed stage coach.
•BODY PUNCH, THE (D)..._ 4786
(R) July 14, 1929. Jack Dougherty, Virginia Brown
Faire, George Kotsonaros, Wilbur Mack. Monte Mon-
tague.
THEME: The story of a stolen bracelet and a terrific
fight between the accused and the real culprit.
•BORN TO THE SADDLE (W) - 4126
(R) March 10, 1930. With Ted Wells. Duane Thomp-
son, Leo White, Merrill McCormick, Byron Douglas,
Nelson McDowell.
THEME: An eastern millionaire and his daughter are
rescued from outlaws by a wealthy Chicago broker
posing as a cowboy.
•BURNING THE WIND (W) _ 5202
(R) February 10, 1930. With Hoot Gibson, Cessare
Gravine, Virginia Brown Faire, Boris Karloff, Robert
Holmes.
THEME: The story of a son who returns from school
in the east and saves his father’s homestead from
being usurped by land robbers.
•CAPTAIN OF THE GUARD (MC) 5927 7513 7519
(R) April 20, 1930. (TOS) March 29. 1930.
With Laura La Plante, John Boles, Sam de
Grasse, James Marcus. Lionel Belmore, Stuart
Holmes. Evelyn Hall, Claude Fleming. Murdock
MacQuarrie, Richard Cramer, Harry Burkhardt,
George Hackathorne, DeWitt Jennings.
THEME: The love story of Rouget de l’llse. com-
poser of the “Marseillaise'' song and Marie Marnay,
the “torch of the revolutionists."
•CLIMAX, THE (D-AT) 5013 5974 5846
(R) January 26. 1930. With Jean Hersholt,
Kathryn Crawford. Henry Armetti, LeRoy Mason.
John Reinhardt, William Worthington, George Gilles-
pie, Ervin Renard, Jean Bordet.
•COHENS AND KELLYS IN ATLANTIC
CITY - - - .....7752 7400
(R) March 37, 1930. With George Sidney. Mack
Swain, Vera Gordon, Kate Price, Cornelius Keefe,
Nora Lane, Virginia Sale, Tom Kennedy.
THEME: Bathing suit manufacturers and a beauty
contest, in which a $25,000 prize rehabilitates busi-
ness.
•COHENS AND KELLYS IN SCOT-
LAND (F-AT) 6584 7600 7600
(R) March 17. 1930. (TOS) March 15. 1930. With
George Sidney. Charlie Murray, Vera Gordon. Kate
Price. E. J. Ratcliff e, William Colvin. Lloyd Whitlock.
•COLLEGE LOVE (D-AT) - 6846
(R) July 7. 1929. With George Lewis, Eddie Phil-
lips, Dorothy Gulliver, Churchill Ros9, Hayden Stev-
enson. Sumner Getchell.
THEME: A college football picture.
•COME ACROSS (M-TME) - -...5593 5330
(R) June 30, 1929. With Lena Basquette, Reed
Howes, Flora Finch. Craufurd Kent, Gustav von
Seffertitz, Clarissa Selwynne.
THEME: A girl who wants to see the other side of
life and how she meets the man.
CONCENTRATIN’ KID
(R) August 24, 1930.
•COURTIN’ WILD CATS (WCD-AT) 5142 5226 5118
(R) December 12. 1929. With Hoot Gibson, Eugenia
Gilbert. Harry Todd. Jos. Girard. Monte Montague,
John Oscar, Jim Corey, James Earley, Pete Morri-
son, Joe Bonomo.
THEME: Story of a hoy who is supposed to be ill,
sent to join a circus by his father. There he meets
a wildcat (the heroine) and finally subdues her.
•CZAR OF BROADWAY (D-AT) 7106 7106
(R) May 31, 1930. With John Wray, Betty Compson,
John Harron, Claude Allister, King Baggot, Wilbur
Mack, George Byron, Duke Lee, Henry Herbert.
•DAMES AHOY (F-AT) 5271 5895 5773
(R) February 9, 1930. (TOS) April 5. 1930. With
Glenn Tryon. Helen Wright, Otis Harlan, Eddie
Gribbon, Gertrude Astor.
THEME: Three gobs, a blonde and $500 dollars.
•DEVIL’S PIT, THE (Syn) - 6268 6268 6268
(R) November 24. 1929. With entire cast made up
of natives of Maori. New Zealand.
THEME: Maori folk story.
•DRAKE CASE, THE (D-AT) - 5688 6442 6448
(R) September 1, 1929. (TOS) September 21, 1929.
With Gladys Brockwell. Robert Fraser, Forrest Stan-
ley, James Crane, Eddie Hearn, Doris Lloyd, Tom
Duggan, Barbara Leonard, Bill Thome, Francis
Ford.
THEME: Murder will out. this time In the person
of the Drake family’s attorney.
*EM BARRASSI NB MOMENTS (C-AT) 5821 5320 5230
(R) February 2. 1930. With Reginald Denny,
Merna Kennedy, Otis Harlan, William Austin, Vir-
ginia Sale, Greta Granstedt, Mary Foy.
THEME: Ficticious marriage finally results in real
one.
•EYES OF THE UNDERWORLD (W) - - -.4208
(R) April 28, 1930. With Bill Cody. Sally Blane.
THEME: Wealthy sportsman falls in love with pub-
lisher's daughter, whose father is killed by gangsters.
Gangsters capture girl and sportsman rescues her.
•FIGHTING LEGION. THE (WCD-AT) 6161 6900
(R) April 6, 1930. With Ken Maynard. Dorothy
Dwan. Harry Todd, Frank Rice, Tarzan the horse.
Les Bates.
•GIRL OVERBOARD (D-TME) 7531 - -...7391
(R) July 28, 1929. With Mary Philbin. Fred Mac-
kaye, Otis Harlan, Edmund Breese, Francis Mc-
Donald.
THEME: In which a girl is rescued from drowning,
marrying the man who saves her.
•GRIT WINS (W) - - - 4596
(R) January 27, 1930. With Ted Wells, Kathleen
Collins, A1 Ferguson, Buck Connors, Nelson Mc-
Dowell, Edwin Moulton.
THEME: Oil is discovered, and things begin to hap-
pen.
June 28, 1930
•HARVEST OF HATE (W) 4719
With Jack Perrin. Helen Foster, Tom London. Rex.
•HELL’S HEROES (D-AT) 5836 6289 6148
(R) January 5, 1930. With Charles Bickford, Ray-
mond Hatton, Fred Kohler, Fritzi Ridgeway.
THEME: Three bandits and a baby girl.
•HIDE OUT (C-AT)...- - — 7555 7299 7299
(It) March 30, 1930. With James Murray. Kathryn
Crawford, Carl Stockdale, Lee Moran, Edward Heam,
Robert Elliott.
•HIS LUCKY DAY (CD-TME) 5603 6713
(R) June 30, 1929. With Reginald Denny. LoRayne
Duval, Otis Harlan, Eddie Phillips, Clssie Fitz-
gerald, Harvey Clark, Tom O'Brien.
THEME: A young real estate agent who finally sells
two mansions.
•HOOFBEATS OF VENGANCE (W) - 4525
(R) June 16. 1929. With Jack Perrin, Helen Foster,
A1 Ferguson, Starlight, Rex.
THEME: Northwest Mounted Police and a horse who
locates band of smugglers.
•HOLD YOUR MAN (C-AT)...- 5023 5921 5794
(R) September 15. 1929. With Laura La Plante,
Scott Ivolk, Eugene Borden, Mildred Van Dom.
THEME: After several misunderstandings, man finds
he is still in love with his wife.
•IT CAN BE DONE (CD-TME) 6090 6560
(R) March 24, 1930. With Glenn Tryon, Sue Carol,
Richard Carlyle. Jack Egan, Tom O’Brien.
THEME: Jerry, clerk in a publishing concern, im-
personates his boss, sells the manuscript written by
the girl’s father, and all is well.
KETTLE CREEK (W-AT)
(R) June 22, 1930. With Ken Maynard. Kathryn
Crawford.
•KING OF JAZZ (MC) —.9100
(R) 1930. With Paul Whiteman, John Boles, Jean-
ette Loff, Laura La Plante, Glenn Tryon, Merna
Kennedy, Kathryn Crawford, Otis Harlan, Slim Sum-
merville, Stanley Smith, George Sidney, Charlie Mur-
ray, Billy Kent, Grace Hayes, the Sisters G, Rhythm
Boys, Brox Sisters, George Chiles. Jaques Cartier,
Wynn Holcomb, A1 Norman, Frank Leslie, Jeanie
Lang. Charles Irwin. Paul Howard, Walter Brqnnan,
Marian Statler, Don Rose, Tommy Atkins Sextet,
Nell O'Day, Wilbur Hall, John Fulton, Russell
Markert Dancers, Hollywood Beauties.
•LARIAT KID, THE (W) - 5247
(R) June 23, 1929. With Hoot Gibson, Ann Christy,
Cap Anderson. Mary Foy, Francis Ford. Walter
Brennan, Andy W’aldron, Bud Osborne, Joe Bennett,
Jim Corey.
THEME: A determined hero, a mountain cabin, a
girl and kidnappers.
•LAST PERFORMANCE (D-AT) 5800 5628 5999
(R) October 13, 1929. With Conrad Veldt, Mary
Philbin, Leslie Fenton, Fred MacKaye, Anders Ran-
dolph. Sam de Grasse. George Irving, Wm. H. Turner,
Eddie Boland.
THEME: A magician sacrifices the love he held for
his assistant, and finally sacrifices his life.
•LONESOME (CD-TME) ...» ...6142 6761
(R) January 20, 1930. With Glenn Tryon, Barbara
Kent.
THEME: A fellow and girl who are just working
along without life meaning very much to them, and
then they fall in love.
•LONG, LONG TRAIL, THE (W-AT)....5286 5495 5331
(R) October 27, 1929. With Hoot Gibson, Sally
Eilers. Kathryn McGuire, James Mason, Walter
Brennan, Archie Ricks.
THEME: A waster makes good and finally marries
his employer's daughter.
•LUCKY LARKIN ( W-Synchronized) 5779 5897 5975
(R) March 2. 1930. With Ken Maynard, Nora
Lane, Tarzan the horse, James Farley, Harry Todd,
Charles Clary.
•MELODY LANE (D-AT) 6350
(R) July 21, 1929. With Eddie Leonard, Josephine
Dunn. Rose Coe, George Stone, Huntley Gordon.
THEME: A vaudeville team, man and wife, separate
because the wife does not want the baby daughter
to grow up in vaudeville atmosphere. They are re-
united again finally.
•MISSISSIPPI GAMBLER (D-AT) 5825 5506 5384
(R) November 5. 1929. (TOS) November 16, 1929.
With Joseph Schildkraut, Joan Bennett, Carmelita
Geraghty, Aleo B. Francis, Otis Harlan, Billy Welch.
Charles Moore, Gertrude Howard.
THEME: River boats and a gambler who finds the
girl of his dreams.
•MODERN LOVE (CD-TME) 5730 6501
(R) July 14, 1929. With Charley Chase, Jean Her-
sholt, Kathryn Crawford, Edward Martindel.
THEME: Husband, wife and overalls, a hurried trip
to catch the boat on which his wife is sailing for
France, and a taxi collision, which results in a
reunion.
•MOUNTED STRANGER (W-AT) 5554 5905 5896
(R) February 16, 1930. With Hoot Gibson, Louise
Lorraine, Francis Ford, Malcolm White, James Correy.
THEME : Heroine is wounded in saving her lover
from rival gang, but she finally recovers, and villain
is slain.
•MOUNTAIN JUSTICE (W-AT) - 6802
(R) May 4. 1930. With Ken Maynard, Kathryn
Crawford. Otis Harlan, Paul Hurst, Les Bates.
THEME: Ranch owner's son, aided by heroine,
avenges his father's death. Cowboy songs and humor
prominent in picture.
•NIGHT RIDE (D-AT) 5278 5534 5429
(R) January 12, 1930. (TOS) January 26, 1930.
With Joseph Schildkraut, Barbara Kent, Edward G.
Robinson, George Ovey, Hal Price, Ralph Welles,
Harry Stubbs, DeWitt Jennings.
THEME: A newspaper reporter taken for a ride by
gangsters, but he escapes, and gets commended by
his chief for his story.
•ONE HYSTERICAL NIGHT (C-AT)._...5268 5383 5279
(R) October 6, 1929. With Reginald Denny, Nora
Lane, E. J. Ratcliffe, Slim Summerville. Fritz Feld,
Lloyd Whitlock, Leo White, Rolfe Sedan.
THEME: Jealous aunt tries to get $2,000,000 in-
heritance away from nephew by making him appear
insane, but the plot fails.
•PARADE OF THE WEST (WC-AT) 5582 6906 6785
(R) January 19, 1930. With Ken Maynard, Gladys
McConnell. Otis Harlan, Jackie Hanlon, Frank Rice.
THEME: A wild west show, a horse named Man
Killer, a villain, a hero and a girl.
•PHANTOM OF THE OPERA (My-PT) 8382
(R) December 15, 1929. (TOS) February 13. 1929.
With Lon Chaney. Mary Philbin, Norman Kerry,
Arthur E. Carewe, Virginia Pearson, Snitz Edwards,
Gibson Gowland, Bernard Siegel, Caesare Gravina,
Edith Yorke.
THEME: Mystery concerning a beautiful singer at
L'Opera in Paris.
June 28, 1930
FILM BUYER SECTION
13
•PLUNGING HOOFS (W) 4344
(R) April 14, 1929. With Jack Perrin, Barbara
Worth, J. P. McGowan, David Dunbar, Bex.
THEME: A wild horse gets trapped. A man and
girl plan different ways of freeing him, and in doing
so get trapped themselves by love.
•ROARING ADVENTURE (W) -
With Jack Hoxie. Mary McAllister, Marin Sais,
Francis Ford.
THEME: A rancher’s son, who lives in the East,
visits his father, and while there, breaks up a gang
of cattle thieves and finds the girl of his heart.
•ROARING RANCH (W-AT) 5260 6094 6094
(It) April 27, 1930. With Hoot Gibson, Sally Eilers,
Wheeler Oakman, Bobby Nelson, Frank Clark, Leo
White.
THEME: Hero foils villian’s attempt to rob him of
rich oil lands, after they set fire to his ranch build-
ings.
•SCANDAL (D-TME) - ...6475 6675
(It) May 4, 1929. (TOS) June 13. 1929. With Laura
La Plante, John Boles, Jane Winton, Huntley Gor-
don, Nancy Dover, Eddie Phillips, Julia Swayne Gor-
don.
THEME: A society whirl, including polo and a
murder.
•SENOR AMERICANO (W-AT) 5418 6592 6450
(It) November 10, 1929. With Ken Maynard.
Kathryn Crawford, J. P. McGowan, Gino Corrado,
Tarzan the Horse, Frank Beale, Frank Yaconnelli.
THEME: Young American wins the heart of a
Spanish girl by saving her father from losing his
ranch because of a crooked land dealer.
•SHANGHAI LADY (CD-AT) 5847 6043 5936
(R) November 17, 1929. (TOS) December 7, 1929.
With Mary Nolan, James Murray, Wheeler Oakman,
Anders Randolph, Yola D'Avril, Mona Rico, Jimmie
Leong, Irma Lowe, Lydia Yeamans Titus.
THEME: Two people, a man and a girl who have
strayed from the straight and narrow find love in
spite of odds, which reforms them.
•SHANNONS OF BROADWAY (C- AT) ...5653 6278 6155
(It) December 8, 1929. With James Gleason, Lucille
Webster Gleason, Mary Philbin, James Breedon,
Harry Tyler, Helen Mehrmann, Slim Summerville,
Tom Kennedy, Walter Brennan. Alice Allen, Robert
T. Haines.
THEME: A Broadway musical comedy team buys
an hotel in a little New England town, and after
many tribulations, sell it for $25,000.
•SHOW BOAT (D-AT) ...10290 11772
With Laura La Plante. Joseph Schildkraut, Emily
Fitzroy, Otis Harlan, Helen Morgan. Jane La Verne,
Alma Rubens, Jack McDonald, Neely Edwards.
THEME: A story of the Mississippi.
•SKINNER STEPS OUT (AT) 6645 6652 6521
(R) November 24, 1929. With Glenn Tryon, Merna
Kennedy, E. J. Ratcliffe, Burr McIntosh, Lloyd
Whitlock, Kathryn Kerrigan, Edna Marian.
THEME: Skinner finally wins the position which
he makes his wife believe he has.
•SMILING TERROR, THE (W) — - - 4525
(It) June 30, 1929. With Ted Wells, Derelys Perdue,
Al Ferguson, Red Osborne.
THEME: In which a gold mine Is “salted” and sold
for real, and the later discovery that there really
is gold in it.
•SONS OF THE SADDLE (W-AT) - -
(R) August 3, 1930. With Ken Maynard, Doris Hill,
Joe Girard, Francis Ford, Harry Todd.
SPURS
(R) July 20, 1930.
•STORM, THE (D-AT)
(R) July 27, 1929. Lupe Velez, William Boyd,
Paul Cavanaugh, Joseph de Grasse. Tom London,
Ernest Adams.
THEME: Conflict of two men for love of the same
girl whose choice is not made until the storm reveals
it to her.
•TIP OFF, THE (W) - 4109
(R) June 2, 1929. With William Cody. George Hack-
athome, Duane Thompson, L. J. O’Connor, Jack
Singleton, Robert Bolder, Monte Montague, Walter
Shumway.
THEME: A robber finally sacrifices himself for a pal
who loves the girl he loves, after trying to double-
cross them both.
•TONIGHT AT TWELVE (CD-AT) 5176 7051 6884
(R) September 29. 1929. With Madge Bellamy.
George Lewis, Robert Ellis. Margaret Livingston. Vera
Reynolds, Norman Trevor, Hallam Cooley, Madeline
Seymour, Don Douglas. Josephine Brown.
THEME: “Tonight at twelve” written on a letter
causes some dissension in the Keith family, but ex-
planations straighten out the matter.
•TRAILING TROUBLE (W-AT) 5336 5354 5198
(R) March 23, 1930. Hoot Gibson, Margaret
Quinby, Pete Morrison, Olive Young, William McCall.
THEME: Adventures of cowboy in city where ne
saves Chinese girl from gang of ruffians and returns
to ranch where plot against him is exposed.
TRIGGER TRICKS (D-AT)
(R) June 1, 1930. With Hoot Gibson. Sally Eilers,
Walter Perry, Max Asher, Monte Montague.
•UNDERTOW (D-AT) - 6338 5132 5085
(R) February 16, 1930. (TOS) March 8, 1930.
With Mary Nolan, Robert Ellis, John Mack Brown.
THEME: The wife of a lighthouse keeper thinks
she wants to run away when her husband becomes
blind, but she realizes at the end that she was wrong.
•WAGON MASTER, THE (W-ME)..._ 5697 6519 6355
(R) September 8, 1929. With Ken Maynard. Edith
Roberts, Fred Dana, Tom Santschie. Jackie Hanlon,
Bobbie Dunn. Al Ferguson.
THEME: A story of a wagon express, and how It
is saved from bandits: a pretty girl and the hero of
the express outfit.
•WHAT MEN WANT (D-AT) - - -
(R) July 13, 1930. With Pauline Starke, Ben Lyon,
Hallam Cooley, Robert Ellis, Barbara Kent, Car-
melita Geraghty.
THEME: Sister gives up the man she loves so that
the younger sister may wed him.
WHITE HELL OF PITZ PALU (D-AT) 7227
(R) June 1, 1930. With Leni Riefenstahl, B. Spring,
Ernst Peterson.
•WHITE OUTLAW (CW) 4541
(R) May 25. 1930. Re-issue. Jack Hoxie. Marceline
Day, William Welsh, Duke Lee. Floyd Shackleford,
Charlie Brinley.
THEME: A cowboy befriends a wild horse, and
breaks up a gang of horse rustlers.
•WINGED HORSEMAN, THE (W) - - 5544
(R) June 23. 1929. With Hoot Gibson, Ruth Elder,
Charles N. Schaeffer, Allan Forrest, Herbert Prior.
THEME: An unknown airpane persists in annoying
a ranchman, whose son finally comes from the East,
and with a bit of pretty flying, puts a stop to the
machinations of his father's enemy.
YOUNG DESIRE (D-AT)
(R) June 8. 1930. With Mary Nolan, William Jan-
nev, Mae Busch, Ralph Harrold. Claire McDowell,
George Irving.
THEME: Dancing girl in carnival show gives up
marriage with college youth rather than ruin his
career, and dies in spectacular leap from balloon,
freeing the man she loves.
5462
Warner Brothers
(Sound Pictures are on disc only)
Silent Sound
AVIATOR. THE (CD-AT) - ~~ 6743
(TOS) January 18, 1930. With Edward Everett Hor-
ton, Patsy Ruth Miller, Armand Kaliz, Johnny
Arthur, Lee Moran, Edward Martindel, Phillip*
Smalley. William Norton Bailey.
•ARGYLE CASE, THE (Mel-AT) 7794
(TOS) August 31, 1929. With Thomas Meighan, H.
B. Warner, Gladys Brockwell, Lila Lee, Bert Roach.
COURAGE (D-AT) 6639
With Belle Bennett, Marian Nixon, Richard Tucker.
Leon Janney.
THEME: A drama of mother love and the struggle
of a woman whose children are taken from her.
DESERT SONG, THE (MC) - M.034
(It) May 11, 1929. (TOS) June 8. 1929. With John
Boles, Charlotte King, Louise Fazenda. Edward Mar-
tindel, Jack Pratt, Otto Hoffman, John Miljan, De
Elliott. Myma Loy.
THEME: A musical tale of robbers bold, diguises
effective, and love mystified. The locale is the desert,
and the Riff troops gallop through many scenes.
•DISRAELI (D-AT) - 8044
(R) November 1, 1929. (TOS) December 14. 1929.
With George Arliss, Joan Bennett, Anthony Bush-
nell, Doris Lloyd.
THEME: Historical drama of the life of the one-
time prime minister of England and author.
•DUMBBELLS IN ERMINE (CD-AT) 5200
(R) May 10, 1930. With Robert Armstrong, Barbara
Kent. Beryl Mercer, James Gleason, Claude Gilling-
water, Julia Swayne Gordon. Arthur Hoyt, Mary Foy.
THEME: Comedy-drama adapted from the stage play,
“Weak Sisters,” by Lynn Starling.
•EVIDENCE (T) .. 7152
(TOS) October 26, 1929. With Pauline Frederick,
Lowell Sherman, Conway Tearle.
THEME: A lawyer believes the evidence against his
wife instead of believing her.
•FROM HEADQUARTERS (D-TME) 6323
(R) June 6. 1929. With Monte Blue. Edmund Breese,
Ethlyne Claire, Guinn Williams, Lionel Belmore,
Henry B. Walthall. Gladys Brockwell. Eddie Gribbon,
Pat Hartigan, John Kelly, Otto Lederer, William
Irving. Pat Somerset.
•GAMBLERS. THE (D-AT) 4844 6611
(R) June 29, 1929. (TOS) August 24, 1929. With
Lois Wilson, II. B. Warner, Jason Robards, George
Fawcett, Johnny Arthur, Frank Campeau, Pauline
Garon, Charles Sellon.
THEME: A story of Wall Street, from the Charles
Klein stage play.
•GENERAL CRACK (D-AT) 9809
(R) January 25, 1930. Wtih John Barrymore.
•GOLD DIGGERS OF BROADWAY (MC) 9009
(R) October 5. 1929. (TOS) November 23. 1929.
With Nick Lucas, Ann Pennington, Winnie Lightner,
Conway Tearle. Nancy Welford.
•GREEN GODDESS. THE (Mel-AT)..... _ 6653
(R) March 8. 1930. (TOS) February 22. 1930. With
George Arliss, Alice Joyce, H. B. Warner, Ralph
Forbes, David Tearle, Betty Boyd. Reginald Sheffield,
Nigel de Brulier, Ivan Simpson.
THEME: A suave and graceful Indian rajah plots
a charming end for three English travelers in a plane
crash — death for one. tortures for the second, and
life in his castle with him for the third — a woman.
From William Archer's stage play.
•HEARTS IN EXILE (D-AT)..._ - 7877
(R) August 14. 1929. (TOS) December 7. 1929.
With Dolores Costello, Grant Withers, James Kirk-
wood.
THEME: Exiled to Siberia, the picture portraying
the march Through the snowy wastes, the life of
political exiles, the domestic side of existence in the
frozen north.
•HOLD EVERYTHING (MC) 7513
(R) May 1. 1930. (TOS) March 29. 1930, May 3.
1930. With Winnie Lightner and Joe E. Brown,
Sally O’Neil, Dorothy Revier, Georges Carpentier,
Bert Roach, Edmund Breese.
THEME: All-Technicolor production from the musi-
cal comedy of the same name, with additional miusic
by Henderson and Brown.
•HONKY TONK (CD-AT) - 6412
(R) August 3. 1929. (TOS) August 31. 1929. With
Sophie Tucker. Lila Lee, Audrey Ferris. George Dur-
yea, Mahlon Hamilton, John T. Murray.
•HOTTENTOT, THE (CD-AT)..... 7241
(R) August 10. 1929. With Edward Everett Horton.
•IN THE HEADLINES (D-AT) - - . 6427
(R) August 31. 1929. (TOS) October 12, 1929. With
Grant Withers, Marion Nixon, Clyde Cook, Spec
O’Donnell, Edmund Breese.
THEME: The newspaper reporter, his girl friend and
the boss solve a murder, and have a great time
accomplishing it.
•IS EVERYBODY HAPPY (D-ATM) 7371
(TOS) December 21, 1929. Ted Lewis and his band.
Also Ann Pennington and her dances.
•MADONNA OF AVENUE A ( D-AT). ...5294 6461
(R) June 22, 1929. With Dolores Costello, Grant
Withers, Louise Dresser, Douglass Gerard, Otto Hoff-
man, Lee Moran.
•NOAH’S ARK (D-TME) 7752 9478
With Dolores Costello, George O’Brien, Noah Beery.
Louise Fazenda. Guinn Williams, Paul McAllister.
Anders Randolf, Nigel de Brulier. Armand Kaliz,
Myrna Loy, William Mong, Malcolm White.
THEME: The Flood and the Ark, paralleled with
the story of modem life heading into the World War.
•MAMMY (CD-AT) - 7570
(R) May 31. 1930. (TOS) April 5, 1930. With Al
Jolson, Louise Dresser. Lois Moran, Lowell Sherman,
Hobart Bosworth, Tully Marshall, Mitchell Lewis.
THEME: Tale of a minstrel troupe and its end man,
from the story by Irving Berlin. Songs also by
Berlin.
•MAN FROM BLANKLEY’S, THE (F-AT) 6167
(R) December 15. 1929. With Fannie Brice. Guinn
Williams, Andre de Segurola, Ann Brody. Richard
Tucker. Billy Sealy, Edna Murphy, Arthur Hoyt.
THEME : Drawing room farce based on the play by
F. Anstey.
•MY MAN (CD-AT) - 6136 9247
(R) December 15, 1929. With Fannie Brice, Guinn
Williams, Andre de Segurola, Ann Brody, Richard
Tucker, Billy Sealy, Edna Murphy, Arthur Hoyt.
THEME: “Big Boy” is just a demonstrator but
Fannie’s big sister steals her from him anyway.
When Fannie gets her big chance to sing in a show,
“Big Boy” realizes his mistake as Fannie sings “My
Man” to him.
ON WITH THE SHOW (MC)...- 8864
(TOS) August 17. 1929. With Betty Compson. Sam
Hardy, Molly O’Day, Joe E. Brown, Sally O'Neil,
Louise Fazenda, William Bakewell. Purnell Pratt,
Fairbanks Twins, Wheeler Oakman, Thomas Jeffer-
son. Lee Moran, Harry Gribbon. Arthur Lake, Jose-
phine Houston. Henry Kirk, Otto Hoffman, Ethel
Walters, Harmount Four, Angelus Babe.
THEME : Two stories in one, and with Technicolor.
A musical comedy production is the background for
a backstage story.
•RECAPTURED LOVE (D-AT)
With Belle Bennett, John Halliday, Junior Durkin.
THEME: Drama of modern marriage with a novel
triangle twist.
ROUGH WATERS (D-TME) - _ 4280
(R) June 7, 1930. With Rin-Tin-Tin, Jobyna
Ralston, Lane Chandler, Walter Miller.
SACRED FLAME, THE (D-TME) .. 6015
(R) November 30, 1929. With Pauline Frederick.
THEME: She loves one of two brothers, and when
he's crippled and urges her to go about with the
other she comes to love him instead. The cripple's
death casts suspicion upon them, but the mother ex-
plains she innocently was the cause.
•SAP. THE (CD-AT) - 7310
(R) November 9, 1929. With Edward Everett Horton,
Patsy Ruth Miller, Franklin Pangbom, Edna Murphy,
Alan Hale, Russell Simpson, Louise Carver, Jerry
Mandy.
THEME: When the struggling inventor finds that his
brother-in-law has embezzled from the bank of which
he is a clerk, and that the cashier has done ditto,
the inventor frames a fake holdup, gets his share,
succeeds in speculations, and buys out the bank.
•SAY IT WITH SONGS (D-AT) 8324
(R) August 24, 1929. With Al Jolson, Davey Lee,
Marian Nixon.
THEME: A singer who was a pugilist finds radio
station manager flirting with his wife and the man-
ager dies from the fall when the singer hits him.
The singer is convicted, urges his wife to divorce
him, but the son makes it all right.
•SECOND FLOOR MYSTERY, THE (My-AT) 5268
(R) April 26. With Grant Withers, Loretta Young,
H. B. Warner, Claire McDowell, Sidney Bracy,
Craufurd Kent.
THEME: Mystery-drama based on the novel, “The
Agony Column,” by Earl Derr Biggers.
•SECOND CHOICE (D-AT)...- - _ —.6150
(R) January 4, 1930. With Dolores Costello.
•SHE COULDN’T SAY NO (MC) 6413
(R) February 15, 1930. (TOS) February 22. 1930.
With Winnie Lightner, Chester Morris, Johnny Ar-
thur, Sally Ellers. Tully Marshall, Louise Beavers.
•SKIN DEEP (D-TME) - 5940
(TOS) October 5, 1929. With Monte Blue, Betty
Compson, John Davidson, Tully Marshall.
•SO LONG LETTY (DAT) 5365
(R) November 16. 1929. (TOS) January 11 and Feb-
ruary 8, 1930. With Charlotte Greenwood, Bert Roach,
Grant Withers, Claude Gillingwater, Patsy Ruth
Miller, Helen Foster, Marion Byron.
SONG OF SONGS (MC)...- - ||692
(R) December 28, 1929. With 77 stars, including
John Barrymore. Monte Blue, Ted Lewis, Richard
Barthelmess, Sally Blane, Irene Bordoni, Dolores
Costello, Frances Lee. Douglas Fairbanks, Jr.. Frank
Fay. Winnie Lightner, Nick Lucas, Jack Mulhall,
Rin-Tin-Tin. Ben Turpin, Grant Withers.
SONG OF THE WEST (W-O) 7185
(R) March 15. 1930. With John Boles. Vivienne
Siegal, Joe E. Brown, Edward Martindel, Harry Grib-
bon, Marie Wells, Sam Hardy, Marion Byron,
Rudolph Cameron.
THEME: The story of a man, discharged from the
army, who becomes an Indian scout, kills his enemy
by accident, masquerades as a parson, marries a
colonel’s daughter, becomes a gambler, goes to the
dogs after estrangement from his wife and finally
stages a comeback and is reinstated in the army.
•THOSE WHO DANCE (Mel-AT) 6876
(R) April 19. With Monte Blue, Lila Lee, Betty
Compson. William Boyd, DeWitt Jennings, William
Janney, Wilfred Lucas.
THEME: Underworld melodrama based on the story
by George Kibbe Turner.
•TIGER ROSE (D-AT) - - - 5509
(R) December 21, 1929. With Lupe Velez, Monte
Blue.
•TIME. PLACE AND GIRL, THE (D-AT) 6339
(TOS) June 22. 1929. With Grant Withers, Betty
Compson, James Kirkwood, Bert Roach.
•UNDER A TEXAS MOON (MF) - - 7498
(R) April 1. (TOS) April G.‘‘*"i930. with"‘Franik
Fay. Raquel Torres, Myrna Loy, Noah Beery, Fred
Kohler, Armida, Tully Marshall.
THEME: Musical farce all in Technicolor, based on
the story by Stewart Edward White.
VIENNESE NIGHTS (O) -
(TOS) May 24. 1930. With Alexander Gray, Vivienne
Segal, Jean Hersholt, Bert Roach, Louise Fazenda,
Walter Pidgeon, .Time Purcell, Alice Day, Milton
Douglas.
•WIDE OPEN (CD-AT) 6341
THEME: Comedy farce presenting complications in
the life of a mild mannered bridegroom.
Windsor Pictures
HER UNBORN CHILD (D-AT) 8000
(R) December 26, 1929. With Adele Romson. Paul
Clare, Pauline Drake, Doris Rankin, Frances Under-
wood.
THEME : A boy and a girl in love, forgetting every-
thing else.
Miscellaneous
Silent Sound
WHITE CARGO (D-AT)
Produced by W. P. Film Company, Ltd., London.
(R) February 21, 1930. With Leslie Faber, John
Hamilton, Maurice Evans, Sebastian Smith, Hum-
berston Wright, Henri De Vrica, George Turner, Tom
Hermore, Gypsy Rhouma.
THEME : The struggle of white men to become ac-
climatized in the horrible oven which is West Africa.
A forerunner of the South Sea stories.
14
FILM BUYER SECTION
June 28, 1930
THE SHORT FEATURE
Columbia
Victor Gems
( One Reel)
AT A TALKIE STUDIO, Buddy Doyle, directed by Basil
Smith. Keleased Aug. 14. 1929.
PARLOR PEST, Boyce Combe, directed by Basil Smith. Ke-
leased Aug. 28, 1929.
HARMONY CLUB, Geoffrey O’Hara, directed by Basil Smith.
Released Sept. 11, 1929.
LISTEN, LADY, Grace LaRue, Hale Hamilton, directed by
Basil Smith. Released Sept. 25, 1929.
ON THE BOULEVARD. Sweet and McNaughton. directed by
Basil Smith. Released Oct. 9, 1929.
BOY WANTED, Joe Phillips, directed by Basil Smith. Re-
leased Oct. 23, 1929.
DAY OF A MAN OF AFFAIRS. A, Maurice Holland,
directed by Basil Smith. Released Not. 6. 1929.
Silly Symphonies
(One Reel)
SKELETON DANCE. Released Aug. 29, 1929.
EL TERRIBLE TORREADOR. Released Sept. 26. 1929.
SPRINGTIME.
HELL’S BELLS.
Krazy Kat Kartoons
( One Reel)
RATS KIN. Released Aug. 15, 1929.
CANNED MUSIC. Released Sept. 12. 1929.
PORT WHINES.
BOLE MATES.
Educational
Mack Sennett Talking Comedies
LUNKHEAD, THE (1370). Harry Gribbon. Andy Clyde
and Thelma Hill cooking a stew In a restaurant. Harry
wanta to marry Thelma, but she has other plans. She
"frames" Harry in a manner that cures him of her for
life. 1840 ft. Released Sept. 1. 1929.
• OLFERS, THE (1371). Harry Gribbon, Andy Clyde and
Thelma Hill. Comedy as a matter of course. They all
"play at" pasture pool, but Charlie Guest, wellknown
California pro, shows them how it should be done. 1874
ft. Released Sept. 22. 1929.
HOLLYWOOD STAR, A (1372). Harry Gribbon, Andy
Clyde and Marjorie Beebe. Satire on the old cowboy
meller and the talking picture in which everything that
could go wrong, does go wrong. 1790 ft. Released Oct.
13. 1929.
BULLS AND BEARS (1378). Marjorie Beebe. Andy Clyde.
Daphne Pollard. Daphne makes plenty in paper profits,
but Andy's stock is potatoes — much more substantial. 1838
ft. Released March 2, 1930.
HE TRUMPED HER ACE (1379). Marjorie Beebe, Johnny
Burke. Marjorie could stand a lot, but when Johnny
trumped her ace. she sued him for divorce. The Judge
was the kibitzer who had misled Johnny. P. S. Marge
didn’t get the divorce. 1895 ft. Released March 23,
1930.
CLANCY AT THE BAT (1373). Harry Gribbon and Andy
Clyde. Rolling the ball of fun on the diamond. As a
batter, Harry proves to be slightly batty. 1954 ft. For
release Nov. 3, 1929.
NEW HALF-BACK, THE (1374). Harry Gribbon and Andy
Clyde. Football taken not too seriously. 2 reels. For
release Nov. 24, 1929.
UPPERCUT O'BRIEN (1375). Harry Gribbon. Andy Clyde.
Marjorie Beebe. The two boys are opposing fight pro-
moters. 1601 feet. Release December 15, 1929.
SCOTCH (1376). Billy Bevan and Andy Clyde co-featured.
Both partake freely of the fluid that ages In the bathtub,
and when they begin to "see things" they hastily leave
the home of the honeymooners. much to the latter’s delight.
1966 ft. For release Jan. 19. 1930.
SUGAR PLUM PAPA (1377). Andy Clyde, Harry Gribbon
and Daphne Pollard. Daphne married the wealthy Andy
so that she could marry off her sailor son to a princess.
But the maid had "It." 1,932 feet. Released Feb. 16.
1930. (TOS) Feb. 8. 1930.
MATCH PLAY (789). Walter Hagen, Leo Diegel, Andy Clyde.
Marjorie Beebe. Mack Sennett special, with Hagen and
Diegel, two of world’s golf champs, play golf that thrills,
while Andy Clyde and Marjorie Beebe score heavily in
laughs. 2002 ft. Released March 16, 1930.
HONEYMOON ZEPPELIN (1380). Marjorie Beebe, Daphne
Pollard, Nick Stuart. Nick makes a 1930 rescue, swinging
from a hydroplane to a fast-moving blimp in order to
save Marge from marrying a man she doesn’t love. 1976
ft. Released April 13, 1930.
RADIO KISSES (1381). Marjorie Beebe, George Duryea,
Rita Carewe. Marge conducts an advice to the lovelorn
service over the air, but she almost fails when she tries
to get her man. 1891 ft. Released May 14, 1930.
CAMPUS CRUSHES. Marjorie Beebe, Andy Clyde, Nick
Stuart. Release June 15, 1930. 2 reels.
THE CHUMPS. Marjorie Beebe, Andy Clyde. Release
July 6, 1930. 2 reels.
GOODBYE LEGS. Nick Stuart. Daphne Pollard. Andy Clyde.
Release July 27, 1930. 2 reels.
Coronet Talking Comedies
Starring Edward Everett Horton
GOOD MEDICINE (451). Edward Everett Horton as a
patient-less doctor who gets a position in a hospital
through Olive Tell. Enid Bennett plays the part of the
wife. 1868 ft. Released December 8. 1929.
RIGHT BED, THE (448). Edward Everett Horton found
a blonde. But his wife (Betty Boyd) was a brunette.
1523 ft. Released April 14, 1929.
TRUSTING WIVES (449). Mining love sonnets with marsh-
mallow cake. Edward Everett Horton and Natalie Moor-
head In a battle of wits. 1699 ft. Released June 23, 1929.
PRINCE GABBY (450). A silk-hat burglar who came to
steal, but stayed to conquer. 1615 ft. Released Sept. 15.
1929.
With Sound
Jack White Talking Comedies
LOVERS’ DELIGHT (1665). Johnny Arthur and Pauline
Garon are a pair of the one-year-old lovebirds whose
neighbors are “cats." 1523 ft. Released June 30. 1929.
LOOK OUT BELOW (1666). Raymond McKee is used by
Thelma Todd to make her husband jealous and is develops
into a whoopee party on skyscraper girders. 1614 ft.
Released Aug. 18. 1929.
HUNTING THE HUNTER (1667). Raymond McKee and
Harold Goodwin. Their wives didn’t mind their hunting
wild animals, but they drew the line at wild women.
1506 ft. Released October 20. 1929.
MADHOUSE, THE (1668). Eddie Lambert and Monty
Collins. Everything, including the kitchen sink, militates
against a peaceful Sunday morning. 1643 feet. Released
December 1, 1929.
HOT AND HOW (2616). Co-featuring Phyllis Crane and
Harold Goodwin. The younger generation makes whoopee,
but changes the speed to slow motion when the older
generation makes its appearance. 1528 ft. For release
Jan. 12. 1930.
OH DARLING (2617). Addle McPhail, Norman Peck. He
was too bashful to make love to his wife, but he found
it easy to say “darling" to another. 1565 ft. Re-
leased Feb. 15. 1930. (TOS) Feb. 8. 1930.
DAD KNOWS BEST (2618). Taylor Holmes. Helen Bolton.
Dad promises to show son how to win his woman, and
acquires one himself. 1840 ft. Released March 30, 1930.
(TOS) Feb. 8. 1930.
Lloyd Hamilton Talking Comedies
HIS BIG MINUTE (1005). Lloyd Hamilton, a lad from
the country, comes to Bloody Gulch and gets in wrong
with a couple of bad men. 1805 ft. Released May 5, 1929.
DON’T BE NERVOUS (1006). Lloyd Hamilton, who is afraid
of his own shadow, is mistaken for a gangster. Even the
gangster’s moll makes the mistake and makes violent love
to him. 1718 ft. Released July 7. 1929.
HIS BABY DAZE (1007). Hamilton Is nursemaid te little
Billy, who turns out to be circus midget, bent on a
nefarious mission. 1751 ft. Released Aug. 18. 1929.
PEACEFUL ALLEY (1008). Lloyd Hamilton tries to reform
little Douglas Scott who has "taking ways." 1835 ft.
Released Sept. 29. 1929.
TOOT SWEET (1009). Lloyd likes Lena and she plays him
for all he’s got and then leaves him flat for her apache.
1802 ft. Released Nov. 10. 1929.
GRASS SKIRTS (1010). Ruth Hiatt marries Lloyd, an In-
valid, In the thought that his death will make her eligible
for the Jolly Widow's club. Lloyd, however, gets well.
1667 feet. Released December 22.
CAMERA SHY (1349). Lloyd Hamilton, Ruth Hiatt. Lloyd
has written a story for the screen which he thinks Is bet-
ter than Stella Dallas. And he thinks he can play the
lead better than Barrymore. 1,654 ft. Released Fsb. 9.
1930. (TOS) Feb. 8. 1930.
POLISHED IVORY (1350). Lloyd Hamilton. Lloyd was
engaged to deliver a piano which he did — but the Instrument
was In parts. 1642 ft. Released March 16. 1930.
FOLLOW THE SWALLOW (1351). Hamilton took the fam-
ily to an amusement park and won the lucky number
ticket for an auto, but his two-year-old thought it was
something to eat. 1686 ft. Released April 27. 1930.
GOOD MORNING, SHERIFF (1352). Hamilton is involun-
tarily made sheriff of a tough burg, and unconsciously
makes a hero of himself. 1735 ft. Released May 25, 1930.
HONK YOUR HORN. Lloyd Hamilton, Ruth Hiatt. Re-
lease June 29, 1930. 2 reels.
Lupino Lane Comedies
SHIP MATES (2613). Lupino Lane is a goofy gob, and his
fellow -sailors make the most of his sappiness. 1570 ft.
Released April 21, 1929.
BUYING A GUN (2612). Fun in a gun shop with the
brothers Lupino (Wallace and Lupino Lane). 1531 ft.
Released July 14, 1929.
FIRE PROOF (2614). Lupino Lane starts an opposition Are
house and his little four-year-old playmate tries to boost
his business by starting fires. 1598 ft. Released Sept.
8, 1929.
PURELY CIRCUMSTANTIAL (2615). Lane is a newlywed
against whose happiness circumstances seem to conspire.
2 reels. Released Nov. 17. 1929.
Mermaid Talking Comedies
CRAZY NUT, THE (1436). Franklin Pangbom imagined ho
had every imaginable illness. When the doctor told him
he would die, he promptly proceeded to get well. John T.
Murray and Vivien Oakland in the cast. 1480 ft. Re-
leased June 2. 1929.
TICKLISH BUSINESS (1437). Monty Collins and Vernon
Dent are a couple of Tin Pan Alley guys, and women and
songs are their major troubles. 1843 ft. Released Aug.
25, 1929.
TALKIES, THE (1438). A funny idea of how a talking
picture is made. Monty Collins and Vernon Dent are the
goofy “sound experts." 1522 ft. Released Oct. 27, 1929.
ROMANCE DE LUXE (1439). Monty Collins and Nancy
Dover. Love and danger generously mixed. Thrills of the
high and dizzy type. 1335 feet. Released December 29,
1929.
BIG JEWEL CASE, THE (1440). Eddie Lambert, Fred
Kelsey. Anita Garvin. Eddie is a detective by profession,
but a coward by nature. 1,480 ft. Released Feb. 23.
1930.
WESTERN KNIGHTS (1441). Eddie Lambert, At St. John.
Addie McPhail. Eddie suddenly becomes a cowpumher
and outwits the villain. 1661 ft. Released April 20,
1930.
PEACE AND HARMONY (1442). Eddie Lambert. Monty Col-
lins, Addie McPhail. A lovenest with four lovebirds turns
into a battle field. 1660 ft. Released May 18. 1930.
HOW’S MY BABY. T. Roy Barnes, Monty Collins, Addie
McPhail. Release June 22. 1930. 2 reels.
Terry-Toons
CAVIAR (15S5). One reel. Released Feb. 23. 1930.
PRETZELS (1586). One reel. Released March 9. 1930.
SPANISH ONIONS (1587). One reel. Released March 23.
1930.
INDIAN PUDDING (1588). One reel. Released April 6.
1930.
ROMAN PUNCH (1589). One reel. Released April 20, 1930.
HOT TURKEY (1590). One reel. Released May 4. 1930.
HAWAIIAN PINEAPPLE (1591). One reel. Released May
18. 1930.
SWISS CHEESE. 1 reel. Release June 1. 1930.
CODFISH BALLS. Release June 15, 1930. 1 reel.
HUNGARIAN GOULASH. Release June 29, 1930.
BULLY BEEF. Release July 13, 1930. 1 reel.
KANGAROO STEAK. Release July 27. 1930. 1 reel.
Tuxedo Talking Comedies
SOCIAL SINNERS (1880). A bug exterminator mingles in
high society. Raymond McKee, Cissy Fitzgerald, Marion
Byron. 1710 ft. Released Sept. 1, 1929
DON’T GET EXCITED (1881). Lloyd Ingraham aails for
Hawaii to get away from an annoying guitar-strumming
neighbor, only to find him occupying the adjoining cabin
on the boat. Harold Goodwin, Addie McPhail and Estelle
Bradley. 1444 ft. Released Nov. 10, 1929.
DRUMMING IT IN (1882). Raymond McKee and Phillip
Smalley work for Mr. Pirtle, the drum manufacturer.
The boys visit their employer's country estate, and almost
wreck the place. 1600 ft. For release January 26, 1930.
TROUBLE FOR TWO (1883). Raymond McKee. Anita sus-
pects her husband of flirting, and decides to do the same.
Both find themselves in the same party, with different
partners, and then the real fun begins. 1527 ft. Re-
BITTER FRIENDS (1884). Eddie Lambert. Addie McPhail,
Edward Clark. Eddie and Edward are partners in business,
but they might just as well be competitors for all the
teamwork they do. 1607 ft. Released April 27, 1930.
FRENCH KISSES. Monty Collins, Betty Boyd. Release
June 15, 1930. 2 reels.
Fitz Patrick
PEOPLE BORN IN SEPTEMBER: Horoscope, obtainable on-
disc and film. For release August 26. One reel.
BARCELONA TO VALENCIA: Traveltalk. on disc only.
For release August 26. One reel.
LABOR DAY: Holiday short. Obtainable on film only.
For release August 26.
PEOPLE BORN IN OCTOBER: On film and disc. For re-
lease September 14. One reel.
VALENCIA TO GRANADA: Traveltalk. On film and disc.
For release September 21. One reel.
COLUMBUS DAY: Holiday short. On disc only. One reel.
For release September 21.
PEOPLE BORN IN NOVEMBER: Horoscope. On film and)
disc. For release October 3. One reel.
GRANADA TO TOLEDO: Traveltalk. On film and dlso.
For release October 15. One reel.
ARMISTICE DAY: Holiday short. On disc only. For re-
lease October 15. One reel.
THANKSGIVING DAY: Holiday short. On disc only. For
release October 15. One reel.
PEOPLE BORN IN DECEMBER: Horoscope. On film an<fr
disc. For release October 2. One reel.
CHRISTMAS AND NEW YEAR: Holiday short. Disc only.
For release November 9. One reel.
IN OLD MADRID: Traveltalk. Film and disc. For release
November 15. One reel.
PEOPLE BORN IN JANUARY: Horoscope. Film and diso.
For release Dec. 1. One reel.
Metro-Goldwyn-Mayer
M G M Colortone Revue
CLIMBING GOLDEN STAIRS (B-l.) Released Aug. 3,.
1929.
MEXICANA (R-2). Released Aug. 31. 1929.
DOLL SHOP. THE (R-3). Released Sept. 28, 1929.
GENERAL, THE (R-4). Released Oct. 26. 1929.
SHOOTING GALLERY, THE (R-6). Released Nov. 23, 1929.
THE ROUNDERS (R-7). Release January 18, 1930.
KIDDIES REVUE (R-10). March 15. 1930.
THE CLOCK SHOP (R-12). May 10, 1930.
Charley Chase Hal Roach Comedies
STEPPING OUT (1847): Going out without wile to have
a good time. Release November 2.
LEAPING LOVE (1847): Charlie falls In love with both,
mother and daughter but marries cigarette girL Release
June 22.
THE BIG SQUAWK (1710): In which bashful Charley wins
his girL Release May 25.
SNAPPY SNEEZER (1729): Charlie has hay fever 1b thl*
one. Release July 20. 1929.
CRAZY FIGHT (1702): Charlie In a role as a dancer.
Release September 7. 1929.
REAL McCOY, THE: Charley Chase, Thelma Todd. Edgar
Kennedy. Charley being chased by a cop for speeding.
Directed by Warren Doane.
GREAT GOBS (1914). Release December 28, 1929.
WHISPERING WHOOPEE (1907). Release March 8. 1930.
ALL TEED UP (1895). Release April 19. 1930.
50 MILLION HUSBANDS (1846). Release May 24, 1930.
FAST WORK. Release June 28, 1930.
Laurel and Hardy Hal Roach Comedies
BERTH MARKS (1807): The life of two fellows sleeping
in an upper berth in a speeding train. Release June L
THEY GO BOOM (1864): Hardy playing doctor in helping
Laurel with his terrific cold. In which the bed goes
boom. Release September 21.
ANGORA LOVE (1884): Trying to hide a goat from the
hardboiled landlord. Release December 14, 1929.
MEN O’ WAR (1822): Two sailors go rowing into other*
people’s boats. Release June 29, 1929.
15
June 28, 1950
NIGHT OWLS: Stan Laurel and Oliver Hardy. The two
boys volunteer to rob a house so a police officer can gain
fame by the arrest. Directed by James Parrott.
PERFECT DAY (1845): Laurel and Hardy going picnick-
ing in an old flivver that causes a delay that never ends.
Release August 10, 1929.
BACON GRABBERS (1862): Two detectives sent to bring
back an unpaid radio that is owned by a hardboiled in-
dividual. Release October 19.
THE HOOSEGOW (1865). Release November 16, 1929.
BLOTTO (2654). Release February 8, 1930.
THE BRATS (1928). Release March 22, 1930.
BELOW ZERO (1889). Release April 26. 1930.
HAY WIRE. Release May 31, 1930.
Harry Langdon Hal Roach Comedies
SKY BOY (1881): Harry landing on an iceberg with his
rival boy friend. Release October 5.
HOTTER THAN HOT (1765): Harry and a beautiful blonde
locked in a building that's on fire.
FIGHTING PARSON, THE: Harry Langdon, Nancy Dover,
Thelma Todd, Eddie Dunn. Harry as a traveling minstral.
Directed by Fred Guiol.
SKIRT SHY (C-223) Released Nov. 30. 1929.
THE HEAD GUY (1878). Release January 11. 1930.
THE BIG KICK (1827). Release March 29, 1930.
THE SHRIMP (1738). Release May 3, 1930.
THE KING. Release June 14, 1930.
Our Gang Hal Roach Comedies
SATURDAY’S LESSON (1577): The Gang refuses to work
until a devil scares them into working. Release July 9.
LAZY DAYS (1870): The Gang helps Farina earn fifty
bucks. Release August 15.
RAILROADIN’ (1736): The Gang goes riding in a train
with a crazy driver. Release June 15.
SMALL TALK (2330): The Gang in an orphan home.
Wheezer is adopted and the Gang go to visit him at
his elaborate home. Release May 18.
BOXING GLOVES (1603): The Gang runs a prize fight in
which Joe Cobb and Chubby are the pugilists. Release
September 9.
BOUNCING BABIES (1908): Wheezer getting rid of his
baby brother, who gets all the attention in his home.
Release October 12.
CAT, DOG & CO. (1919). Release September 14, 1929.
MOAN AND GROAN. INC. (1914). Release December 7.
1929.
SHIVERING SHAKESPEARE (1870). Release January 25,
1930.
THE FIRST SEVEN YEARS (1843). Release March 1.
1930.
WHEN THE WIND BLOWS. Release April 5, 1930.
BEAR SHOOTERS (1881). Release May 17, 1930.
A TOUGH WINTER (18S0). Release June 21. 1930.
Metro Movietone Acts
GEORGE LYONS (79): Numbers: a. "Beloved": b. "Ah,
Sweet Mystery of Life"; c. "Don't Be Like That"; d.
"St. Louis Blues”; e. "Rainbow 'Round My Shoulder."
646 feet. For release August 3, 1929.
CECIL LEAN AND CLEO MAYFIELD (80): Number: "His
Lucky Day." 1.735 feet. For release August 10, 1929.
GEORGIE PRICE (81): Numbers: a. "The One That I
Love Loves Me"; b. "I’m Marching Home to You." 714
feet. For release August 17, 1929.
PHIL SPITALNY and His Pennsylvania Orchestra (82).
Numbers: a. "Medley of Musical Comedy Hits”; b. "Fare-
well Blues." 71 feet. For release August 24, 1929.
VAN AND SCHENCK (83). Numbers: a. "That's How You
Can Tell They're Irish"; b. "Rainbow 'Round My Shoul-
der"; c. "Ramona"; d. "The Dixie Troubadours." 838
feet. For release August 31, 1929.
GEORGE DEWEY WASHINGTON (84): Numbers: a. "Just
Be a Builder of Dreams”; b. "Down Among the Sugar
Cane." 632 feet. For release September 7. 1929.
TITTA RUFFO (85) In "Credo" from "Othello." 525 feet.
For release September 14, 1929.
METRO MOVIETONE REVUE— "Bits of Broadway" (86).
For release September 21. 1929.
MADAME MARIA KURENKO (87). Numbers: a. "The
Jewel Song," from Faust, b. "II Bacio"; o. "The Last
Rose of Summer.” 840 feet. For release September 28,
1929.
KELLER SISTERS AND LYNCH (88). Numbers: a. "How
D’Ya Do"; b. "Ka Krazy for You”; o. “If I Had You.”
727 feet. For release October 5. 1929.
YVETTE RUGEL (89). Numbers: a. "Paradise Lost": b.
“Marie"; o. "The Parting.” 713 feet. For release October
12. 1929.
SONG WRITERS REVUE, THE: Gus Edwards. Dave Dreyer.
Fred A. Ahlert, Roy Turk, Roy Heindorf, Nacio Herb
Brown, Arthur Freed, Roy Egan, Fred Fisher and Jack
Benny. Directed by Sammy Lee.
BILTMORE TRIO (90). Number: "Jail Birds." 860 feet.
For release October 19, 1929.
CLYDE DOERR (91). Saxophone act. Numbers: a. "Saxo-
phone March": b. "Sunny South"; c. "Technicalities";
d. "Bye, Bye, Sweetheart." 795 feet. For release Octo-
ber 26, 1929.
JIMMY HUSSEY (97). Number: "Uneasy Street." 841 feet.
For release December 7. 1929.
ROY EVANS (assisted by AT Belasco) (98) in comedy
sketch. Exclusive Columbia artist. 795 feet. For release
December 14. 1929.
THE REVELLERS (99). Numbers: a. "I'm Looking Over
a Four Leaf Clover"; b. "Rose of Waikiki"; o. "Breezing
Along With the Breeze." 607 feet. For release December
21. 1929.
MADAME MARIA KURENKO (100). Numbers: a. "Shadow
Song” from "Dinorrah"; b. "Song of India.” 714 feet.
For release December 2, 1929.
WALTER C. KELLY (101), in "The Virginia Judge." 803
feet. For release January 4, 1930.
VAN AND SCHENCK (102). Numbers: a. "Everything’s
Going to Be Ail Right": b. "Ain’t Got Nothin' Now":
e. "St. Louis Blues." 799 feet. For release January 11.
1930.
CLYDE DOERR (103). Saxophone act. Numbers: a. "Wed-
ding of the Painted Doll”; b. "If I Had You"; c.
"Original Music." 672 feet. For release January 18, 1930.
BILTMORE TRIO (104) in "College Romeos." 853 feet.
For release January 25, 1930.
TOM WARING (565). Release November 2, 1929.
TITTA RUFFO (520). Release November 9, 1929.
EARL & BELL (700). Release November 16, 1929.
DUCI DE KEREKJARTO (622). Release November 23, 1929.
AARONSON’S COMMANDERS (696). Release November 30,
1929.
FILM BUYER SECTION
Paramount
Christie Talking Plays
LET ME EXPLAIN. Starring Taylor Holmes, with John T.
Murray and Vivienne Oakland. Adapted from Kenyon Nich-
olson’s domestic sketch. “The Anonymous Letter.’’ Released
January 25, 1930. Two reels.
THE DUKE OF DUBLIN. Starring Charlie Murray. Comedy
sketch of Irish ditch digger who suddenly gets a million
and runs a wild apartment house. Released February 1,
1930. Two reels.
DON’T BELIEVE IT. Starring James Gleason with Lucille
Gleason and John Li tel. A husband becomes invisible when
he returns from a bust in Florida in a rented taxicab.
Gleason's sketch which was played on stage. Released Feb-
ruary 8. 1930. Two reels.
SCRAPPILY MARRIED: With Johnny Arthur, Bert Roach.
Ruth Taylor and Mabel Forrest. Two warring couples across
the hall from each other in an apartment house. From
playlet by Wilson Collison. Released February 22, 1930.
Two reels.
THE BEARDED LADY. Louise Fazenda in a sideshow bur-
lesque with all typical characters of a dime museum. Re-
leased March 1, 1930. Two reels.
DOWN WITH HUSBANDS: With Johnny Arthur. Bert
Roach and Frances Lee. Based on Howard Green and
Milton Hocky's sketch, “Wives on Strike." Men importing
fair strikebreakers to Paducah to break their wives walk-
out. Released March 8, 1930. Two reels.
THE STRONGER SEX: Carmel Myers, Bert Roach, George
Stone and Frances Lee, in comedy sketch by Florence Ryer-
son and Colin Clements of a free-love author and her real
life and home longings. Released March 15, 1930. Two
reels.
HIS HONOR, THE MAYOR: Charlie Murray in a politician
campaign comedy sketch. Released March 22, 1930. Two
reels.
JED’S VACATION. Charley Grapewin. Anna Chance, In their
own vaudeville sketch about adopting a baby. Introduction
on musical comedy stage. 1909 feet. Released Apr. 13,
1929.
DEAR VIVIEN. Raymond Hatton and Sam Hardy In a
clever comedy skit about a business man who wrote letters,
with which a blackmailing blonde is holding him up.
1891 feet. Released June 22, 1929.
THE SLEEPING PORCH. Raymond Griffith. Barbara
Leonard and John Litel in sketch about a husband who is
sleeping out In the snow to cure a cold and his scheme
with a convict to get him out of it. 1550 feet. Released
Sept. 7. 1929.
FARO NELL, or In Old Calif orny. Louise Fazenda, Jack
Luden and Frank Rice In a travesty revival of an old
western melodrama. Laid on the desert and In an old
fashioned movie western saloon. 1819 feet. Released Oct.
5, 1929.
ADAM’S EVE. Johnny Arthur, Frances Lee. In a comedy
sketch starting with a bridegroom's pre-marriage celebration
and ending in a mixup in the apartment of two chorus
ladies. 1618 feet. Released Oct. 12, 1929.
HE DID HIS BEST. Taylor Holmes, Carmel Myers and
Kathryn McGuire, in farce comedy playlet of Holmes enter-
taining a friend's wife for the evening, ending in a comedy
sword duel. 1616 feet. Released Oct. 19. 1929.
THE FATAL FORCEPS. Ford Sterling, Bert Roach and
Will King, in comedy of a dentist on trial for nearly
murdering a saxophone player whose music had driven
him crazy. 1664 feet. Released Nov. 2. 1929.
THE DANCING GOB. Buster and John West, In com-
bination of West's stage dancing and comedy taking place
at a naval training station where the actors are mistaken
for sailors. 1823 feet. Released Nov. 9, 1929.
DANGEROUS FEMALES. Marie Dressier and Polly Moran
in a comedy of two old spinsters about to entertain either
the evangelist or a dangerous criminal, with Dressier get-
ting a little intoxicated with the visitor.. 1873 feet. Re-
leased Nov. 16, 1929.
BROWN GRAVY. All colored cast In Octavus Roy Cohen
story about a fake medium swindling the gullible patrons,
novel feature Is inclusion of Georgia Jubilee Singers In
spirituals. 1627 feet. Released Nov. 23, 1929.
HE LOVED THE LADIES. Taylor Holmes, Helene Millard
and Albert Conti, in farce comedy sketch of a near elope-
ment of a wife and how Holmes, the husband, cleverly
handles the situation. 1764 feet. Released Nov. 30, 1929.
WEAK BUT WILLING. Will King. Billy Bevan and Dot
Farley in a comedy In a cabaret, with the Hebrew comedian
in a role of a husband being given a birthday party and
not being able to get any food. 1627 feet. Released
Dec. 14. 1929.
MARCHING TO GEORGIE. Buster and John West and
Frances Lee in a comedy starting on a battleship, with
Buster as a sailor and John as comic captain, and ending
In a mixup in a girl’s boarding school. 1850 feet. Re-
leased Dec. 21, 1929. *
THAT RED HEADED HUSSY. Charley Grapewin and Anna
Chance as a couple of old time vaudevillians in a martial
sketch staging a fake quarrel in front of their fighting
daughter and son-in-law. 1521 feet. Released Dec. 28,
1929
FOR LOVE OR MONEY. Lois Wilson, Bert Roach and
Ernest Wood, in a comedy at the race track, with horse
race atmosphere and Bert Roach proving his friend’s wife’s
love. 1827 feet. Released Jan. 4, 1930.
SO THIS IS PARIS GREEN. Louise Fazenda. Bert Roach
and George Stone, in a burlesque of the Parasian Apachs
theme, laid in the cabarets and Latin quarter of Paris.
Released Jan. 18, 1930. Service talks, Feb. 15. 1930.
* * *
Pathe
George LeMaire Comedies
AT THE DENTIST’S (0501). George LeMaire and LotDj
Simon. Scene: Dentist's office. Louis Simon, suffering
from a toothache goes to George LeMaire for treatment.
For release March 24, 1929. 2 reels.
DANCING AROUND (0502). George LeMaire and Joe Phil-
lips. Scenes: Exterior and cabaret. George LeMaire and
Joe Phillips take girls out for big time. Ivan Brunnell's
Montrealers play “My Album of Dreams" and Vivienne
Johnson sings “Marie." For release April 21, 1929. Two
reels.
GO EASY, DOCTOR (0503). George LeMaire, Louis Simon.
George LeMaire as the bone-breaker — Louis Simon as the
nut — and how! For release July 14, 1929.
THE PLUMBERS ARE COMING (0504). George LeMaire,
Louis Simon. LeMaire and Simon, two burglars, trying to
act like plumbers. For release August 18, 1929. 2 reels.
GENTLEMEN OF THE EVENING (0505). George LeMaire.
Lew Hearn. Evalyn Knapp. George LeMaire as the house
detective. Lew Hearn as a delegate in Association of In-
ventors of America convention and Evalyn Knapp as the
girl in the case. For release Oct. 20, 1929. 2 reels.
BARBER’S COLLEGE (0506). George LeMaire, Lew Hearn,
Sam Raynor, Gladys Hart. Lew Hearn as “Good Time
Charlie," graduate of a barbers’ college, creates havoc in
a barber shop. For release Dec. 15, 1929. 2 reels.
TIGHT SQUEEZE, A (0607). George LeMaire, Jimmy Conlin,
Evalyn Knapp. The adventures of a pair of impecunious
young men who borrow dress suits to call upon their beat
girls. For release Feb. 2, 1930. 2 reels.
THE NEW WAITER (0508). Rebla, Leonard Henry, Robert
Hine, Quentin Tod, Reginald Smith, Ann Maitland, Beg.
Casson, Barrie Oliver, Betty Oliver, Betty Frankiss, Joy
Spring, Moyra Gillis, the Chariot Chorus. Escapades of a
would-be waiter. For release June 8, 1930. 2 reels.
Manhattan Comedies
HARD BOILED HAMPTON (0513). Harry Holman. Etalyn
Knapp, Doris McMahon, Alice Bunn, Andy Jochim. Hol-
man is a hard boiled lawyer with a fast line. For re-
lease July 28, 1929. 2 reels.
BIG TIME CHARLIE (0514). Lew Hearn, Dick Lancaster,
Evalyn Knapp. A hick comes to New York to make
whoopee on New Year's Eve. Eddie Elkins' Orchestra plays
in night club sequence. For release October 6, 1929. 2
reels.
LOVE, HONOR AND OH, BABY (0515). Herbert Yost.
Franklyn Ardell, Evalyn Knapp, Kay Mallory. A very
modern version of “the worm that turned" theme. For
release December 15, 1929. 2 reels.
A PERFECT MATCH (0516). Paul Baron, Ann Butler,
Clara Langsmer, George Mayo. The bridegroom borrows
his friend's apartment to stage the marriage festivities.
He loses his job and wifie leaves him. For release April
6, 1930. 2 reels.
Checker Comedies
TURKEY FOR TWO (0532). Frank T. Davis. William
Frawley, Noel Francis. Two escaped convicts with a fond-
ness for turkey come to a Westchester inn at Thanks-
giving. Jack LeMaire’s Golden Rooster Orchestra features
“I'll Say She's Pretty." For release August 25, 1929.
2 reels.
SMOOTH GUY, THE (0533). Frank T. Davis and Evalyn
Knapp. A bean salesman with a grand spiel tries his
line on a small town girl. For release Oct. 27, 1929.
2 reels.
ALL STUCK UP (0534). Harry McNaughton. Olyn Landlck,
Charles Howard, Evalyn Knapp, Lester Dorr, Joe B. Stan-
ley. How paper hangers go on strike and guests at
newlyweds’ housewarming try to finish the Job with mirth-
ful results. Release Jan. 19. 1930. 2 reels.
RICH UNCLES <0535). Richard Carle, Addie McPhail. Ed
Dearing, George Towne Hall, Spec O’Donnell, Peggy
Eleanor. The rich uncle arrives and finds the bride In
the company of one of her former suitors who he mis
takes for the bridegroom, .for release May 11, 1930. 2
reels.
TRYING THEM OUT (0536). Billy Caryll, Duncan and
Godfrey, Charlie Bego, Billie Bego, Jessie Hitter, Harry
Rogers, Archie McCaig, Don and Luis, the Plaza Boys.
An amateur performance in an English Music Hall. For
release May 25, 1930. 2 reels.
Melody Comedies
SYNCOPATED TRIAL (0571). Morgan Morley, Lew Sey-
more. A musical mock trial. Eddie Elkins' Orchestra and
Ed Prinz Dancers feature. For release September 8, 1920.
2 reels.
AFTER THE SHOW (0572). Jack Pepper, Morgan Morley,
Paul Gamer. Jack Wolf. Numbers: “Can't Find a Girl."
"A-Hunting We Will Go," “Here We Are," “Jig-A-Boo-
Jig," “Ain't That Too Bad." “Mississippi Mud." For
release Nov. 10, 1929. 2 reels.
A NIGHT IN A DORMITORY (0573). Ginger Rogers, Ruth
Plamilton, Thelma White, Morgan Morley, Eddie Elkins
and Orchestra. The adventures of a school girl in a night
club as related by her to her school mates in the dormitory.
For release January 5, 1930. 2 reels.
SIXTEEN SWEETIES (0574). Thelma White, Bob Carney,
Si Wills, Harry McNaughton. George McKay, Eddie El-
kins and Orchestra. A miniature revue. For release
April 20, 1930. 2 reels.
PICK ’EM YOUNG (0575). Bobby Agnew, Mary Hutchinson,
Mona Ray, Carmelita Geraghty, Fanchon Frankel, Vera
March, George Hall. Bobby must marry in order to in-
herit a fortune. He seeks the aid of a matrimonial
bureau, much to his grief. Music — “Boy of My Dreams,"
“Little by Little," “Wedding March," “Moanin' for
You," “She Might Be Bad for You." For release May
4 1930 2 reels
MUSICAL BEAUTY SHOP (0576). Ethel Baird. Leonard
Henry, Pope Stamper, Sammy Lewis, Barrie Oliver, Joy
Spring, Betty Oliver, Joyra Gillis, the Chariot Chorus.
Modem business and music combined to make manicures
and massages easy to take. For release June 1, 1930. 2
reels.
Variety Comedies
BEACH BABIES. Charles Kemper, Evalyn Knapp, Naomi
Casey. Charles Kemper tries to shine in the eyes of
Evalyn Knapp while Naomi Casey makes him appear ridicu-
lous. For release August 4. 1929. 2 reels.
HAUNTED (0552). Bob Millikin, Evalyn Knapp. Charles
Kemper. Mystery comedy embodying all the thrills of
The Cat and the Canary. The Gorilla, The Bat and
others. For release September 1, 1929. 2 reels.
END OF THE WORLD (0553). Alexander Carr. Lorin Raker.
Marcia Manning. A wealthy Hebrew, believing the world
is about to end, gives his son thousands and his consent
to the latter’s marriage to an Irish maid. For release
September 29. 1929. 2 reels.
HIS OPERATION (0554). Charles Kemper, Sally Noble.
He must have quiet, but what a racket they raise. For
release Nov. 24, 1929. 2 reels.
WEDNESDAY AT THE RITZ (0555). Charles Kemper.
Evalyn Knapp. The almost-married young man and some
girl and they meet “Wednesday at the Ritz." Release
Dec. 22. 1929. 2 reels.
DOING PHIL A FAVOR (0557). Mackenzie Ward and Val
Lester. A British society man is jealous of his wife and
uses his friend Phil to test her fidelity. Release Feb.
16. 1930. 2 reels.
HIS BIRHDAY SUIT (0558). Dr. Carl Herman. Steve
Mills, Billy M. Green, Cliff Bragdon. What happens at
a vaudeville show when two little boys attempt to aid the
Great Hokey in his mystery act. For release May 4, 1930.
2 reels.
HER HIRED HUSBAND (0556). Noel Francis, Jerry Norris,
Ethel Norris, Harry McNaughton. James Coughlin. Austin
Fairman. She must have a husband immediately so she
hires her maid’s man and complications set in. For re-
lease January 1, 1930. 2 reels.
Folly Comedies
FANCY THAT (0541). William Frawley. Earle Dew*y.
What a party would look like if two hobos suddenly
became millionaires. Frawley sings “Dearest One." For
release September 22, 1929. 2 reels.
SO THIS IS MARRIAGE (0542). Guy Voyer, Norma Pallat.
Earle Dewey. Miniature musical comedy of marriage and
its problems. Theme song: “After You Say 'I Love
You.' " For release Nov. 17, 19?9. 2 reels.
16
FILM BUYER SECTION
BEAUTY SPOT, THE (0543). Special Cast. Releasing April
8, 1930.
RIDE ’EM COWBOY (0544). Tlielma White, Bob Carney,
Lester Door, Ormar Glover. Eddie Elkins and orchestra.
Release April 13. 1930. Two reels.
CHILLS AND FEVER (0545). A1 Shean. Mary Clark.
Evalyn Knapp. An amateur theatrical society rehearses
in a deserted house which is thought to be haunted by
two travelers who have lost their way in the rain. For
release April 27. 1930. 2 reels.
RED HEADS (0546). Nat Carr, Charles Kaley, Joan Gay-
lord. Katherine Wallace, Bessie Hill, Mona Ray, Ethel
Davis. Trouble starts when the wife of a fashion shop
owner discovers that hubby has engaged show girls as
models. Music — “Since I Met You," “Shake Trouble
Away," “Wedding March." For release May 18, 1930.
2 reels.
Golden Rooster Comedies
GARDEN OF EATIN’ (0661). James Gleason. Lucille Web-
iter Gleason. The story of Mr. and Mrs. Jimmie’s bean-
ery that tried to become ritzy — and what happened when I
Orchestra plays “Pouring Down Rain." For release Aug-
ust 11, 1929. 2 reels.
RUBEVILLE (0563). Harry B. Watson, Reg. Merville, Jere
Delaney, Josephine Fontaine. Miniature musical comedy.
Numbers: “Sally,” “Maggie.” “Sweet Long Ago,” ‘Rag-
ging the Scale.” “She May Have Seen Better Days*
“Sweet Sixteen,” “Wabash,” “Bedelia,” “Yaka Hoola
Hicky Doola,” “Over the Waves.” For release Dec. 8.
1929 2 reels
FIFTY M”lLES FROM BROADWAY (0566). Harry B. Wit-
son. Reg Merville, Olga Woods. Miniature musical com-
edy. Numbers: "How Is Everything Back Home. Trail
to Yesterday," "Carolina Moon." "Oh, Tillie, School-
days." "Summer Time." "Rosie. You Are My Pome.
"Stars and Stripes." "Wait TUI the Sun Shines Nellie,
"Give My Regards to Broadway." Release March 18.
1930 2 reels
RUBEVILLE NiGHT CLUB (0564). Harry B. Watson Beg
Merville. Josephine Fontaine, Olga Woods. Miniature
musical comedy. Numbers: “I'm Just a Vagabond Lover.
“It's Always Fair Weather.” “Sunrise to Sunset. Mag-
gie ” “Harmonists," “Nola,” “Doin’ the Raccoon, Under
the Double Eagle," "Turkey in the Straw.’ Mocking
Bird." Release Jan. 26. 1930. 2 reels.
CROSBY’S CORNERS (0565). Reg Merville. Felix Riph,
Josephine Fontaine. George Patten. Miniature musical
comedies. Numbers: "Down On the Farm, I 11 Do Any-
thing or You." "Every Day Away From You. Wtnri a
Day." "I Ain’t Got Nothing for Nobody But You, Sweet
16 " "Here We Are." "Ragging the Scale. ’ Good Night,
Ladies," "Merrily We RoU Along." "Jingle Bells," Auld
Lang Syne." Release Feb. 23. 1930. 2 reels.
FAIRWAYS AND FOUL (0562). James and Lucille Web-
ster Gleason. The Gleason's on a golf course. Release
October 19, 1929.
Buck & Bubbles Comedies
FOWL PLAY (0523). Buck and Bubbles. The boys have
to deliver an ostrich. On the way they become entangled
with a yaller-skinned vamp. What happens Is Plenty.
Numbers: “Suwanee River.” “Oh. You Beautiful DoU,
“When I Get You Alone Tonight.” “Give Me a Little Klsi
Will You Hun.” “Coal Black Mammy of Mine,” “Chlckea
Reel.” For release Dec. 29, 1929. 2 reels.
HIGH TONED (0524). Buck and Bubbles. When his dusky
rival not only grabs his Job of butler, but also his lady
friend. Wildcat brings in Denny and Lilly the goat to
start something. Numbers: “My Old Kentucky Home.
“Home. Sweet Home.” “12th Street Rag,” Clarlna
Marmalade.” “Lonely Me.” Release Feb. 9. 1930.
DARKTOWN FOLLIES (0525). Buck and Bubbles. Broke
and hungry. Wildcat and Denny »how their samples or
song, dance and joke and stumble onto the rehearsal of
a Darktown Follies and get the Job. Numbers: “St. Louis
Blues,” “I'm Grazv For You,” “Rachmaninoff's Prelude,
“Mean To Me,” “Some Rainy Day.” Release March 1,
1930. 2 reels. , „ . . ,
HONEST CROOKS (0526). Buck and Bubble*. A mysteri-
ous black bag. buried in a haystack by a couple of erooks,
is found by the boys, full of money. When they try to
return it. things happen — and howl Numbers: “Turkey in
the Straw.” “Old Black Joe.” Release March 23. 1930.
BLACK NARCISSUS (0521). Buck and Bubbles. Wildcat
is enmeshed in the wiles of a siren while trying to
rescue his pal, Demmy. from matrimony with another
dusky charmer. Numbers: “Dixie.” “That’s IIow I
Feel About You, Sweetheart,” “If I Had You.” “Chopin s
Funeral March.” and “Wagner's Wedding March.” Re-
leased September 15. 1929. 2 reels.
IN AND OUT (0522). Buck and Bubbles. Buck and
Bubbles as Wildcat and Demmy do some funny stepping
“in and out” of jail. Numbers: “Prisoner’s Song,'
“Hap-Hap-Happiness” and “The Good Old Summertime.
Released November 3, 1929. 2 reels.
Pathe Audio Review
ISSUE NO. I. Elephant— It’s the Climate— Songs of the
Steppes. , .
ISSUE NO. 2. Notes from Paris— The Street That Jack
Built — Fences.
ISSUE NO. 3. Safari— Winter White— Blow the Man Down.
ISSUE NO. 4. Borneo. High Life in Borneo— Paris. Spires-
New York, Cossacks.
ISSUE NO. 5. Tivoli— Gats and Guns— Hills of Home-
Machine. ^
ISSUE NO. 6. Spooks — He Styles (Pathechrome) — On With
the Dance.
ISSUE NO. 7. We Knew Them When— The Land of Yester-
day-Whiskey Johnnie.
ISSUE NO. 8. Fancy Steppers— Red Hot Hollywood—
Nocturne.
ISSUE NO. 9. Things We Live With— Indian— Lauder and
Funnier — ‘Gator.’
ISSUE NO. 10. Imported Noise— ’Way Up There— Scoring
the Picture.
ISSUE NO. II. Grey Mystery — Home Sweet Home — Love
Finds a Way.
ISSUE NO. 12. Do You Remember?— Art Comes to Polecat
Creek— Capo Cod.
ISSUE NO. 13. Fairy Story— A Night Out in Paris.
ISSUE NO. 14. Flight— Heaven Will Protect the Working
Girl — Hay and Sunshine — Designing Mermaids.
ISSUE NO. 15. America — Riotous Drama from Old Nippon
— Ye Olde Newspaper.
ISSUE NO. 16. Sweet Alice Ben Bolt — Tiber — Jungle Out-
rage.
ISSUE NO. 17. Rough English Art — Two Story Piano —
Jewels — Men of Dartmouth.
ISSUE NO. 18. Fish and How — Little Bo-Peep — Violins.
ISSUE NO. 19. The Grapes — Artful Athletics — Lonesome
Pines.
ISSUE NO. 20. Frogs — Anchors Aweigh — Havana.
ISSUE NO. 21. Busy Bee— Coal Belt Art— Artful Mud—
Rio Grande.
ISSUE NO. 22. In Sweden — La Paloma — Chemical Forest.
ISSUE NO. 23. Away with the Wind — Mandy Lee —
Columbus.
ISSUE NO. 24. Niagara — Eve’s Leaves — Washington — Dance
of the Daily Dozen.
ISSUE NO. 25. Chateur — Literary Collies — Ethermist.
ISSUE NO. 26. Musical America — Sailor Take Care — Temple
Etmanu — El.
(Produced by the Van Beuren Corporation)
Pathe Silent Review
ISSUE NO. I. Zooming Over Luzon — The Bowery — High Up
— Fish Fight.
ISSUE NO. 2. Making Hon. Movie — A Dot on the Map —
Headless.
ISSUE NO. 3. Snappy Scenery — It's the Climate — Elephant.
ISSUE NO. 4. Fences — Temple of India — Chicken — The
Street that Jack Built.
ISSUE NO. 5. Very Shapely — Safari — Winter White.
ISSUE NO. 6. High Life in Borneo — Hon. Stenog in
Japan — Birds & Bee9 & Blossoms.
ISSUE NO. 7. Tivoli— Machine— The Other Side of It—
Bust and How — Where Babies Come From.
ISSUE NO. 8. Spooks — Spring in Normandy — Circus.
ISSUE NO. 9. Land of Yesterday — Ups and Downs — We
Knew Them When.
ISSUE NO. 10. Fancy Steppers — He Styles — Nocturne.
ISSUE NO. II. Things We Live With — Indian — Gator.
ISSUE NO. 12. Way Up There— Bird Hunt— Hon. Quick
Change — Oranges.
ISSUE NO. 13. Grey Mystery — Love Nest — Love Finds a
Way.
ISSUE NO. 14. Do You Remember? — Very Dizzy — Cape Cod.
ISSUE NO. 15. Hell on Earth— Big Fly Spectacle— Fairy
Story.
ISSUE NO. 16. Flight— Comic Section— Ye Olde Newsreel.
ISSUE NO. 17. Tiber— Jewels— Designing Mermaids.
ISSUE NO. 18. Rough English Art — Bedtime Story — Rio-
tous Drama From Old Nippon.
ISSUE NO. 19. Desert Giants— Fish and How— Odd Timers
— Little Bo Peep.
ISSUE NO. 20. The Grape — Artful Athletics— Lonesome
Pines.
ISSUE NO. 21. Frogs — Hay and Sunshine — Catch as Can
Catch — Havana.
ISSUE NO. 22. Busy Bee — Educated Mud Pie— Fancy Fan
for Milady, etc.
ISSUE NO. 23. Big Health Picture— Chemical Forest— In
Sweden.
Aesop’s Fables
Dinner Time, Stage Struck, Presto Chango, Skating Hounds,
Faithful Pups, Custard Pies, Woodchoppers, Concentrate.
Jail Breakers, Bug House College Days, House Cleaning
Time. A Stone Age Romance, The Big Scare, Jungle Fool,
Fly's Bride, Summer Time, Mill Pond, Tuning In, Barn-
yard Melody. Night Club, Close Call, Ship Ahoy, The
Iron Man. Singing Saps, Sky Skippers, Good Old School-
days. Foolish Follies, Dixie Days, Western Whoopee, The
Haunted Ship, Oom Pah Pah, Noah Knew His Ark,
A Bugville Romance.
Grantland Rice Sportlight
Winning Patterns, Three Aces, Crystal Champions, Clowning
the Game, Sport Almanac, Modern Rhythm, Hoot, Line
and Melody, Duffers and Champs, Boyhood Memorie*,
Gridiron Glory, Body Building, Stamina. Feminine Fitnesa.
Sport A -La-Carte. Carolina Capers. Interesting Tails. Happy
Golf, Bow and Arrows. The Feline Fighter, Splashing
Through, Dogging It, Big Top Champions. Spills and
Thrills, Fish, Fowls and Fun, Fairway Favorites, Hooked,
Sporting Brothers, Champion Makers.
Topics of the Day
Topical Hits. Topical Tips, Topical Bits, Topical Quips.
Pressing His Suit, Topical Nips, Topical Clips, Topical
Pips, Topical Flips, Topical Slips, Topical Rips, Topical
Fits, Topical Wits. Topical Pits, Topical Slips, Topical
Licks. The Petters, Topical Kicks, Topical Ticks. Topical
Hicks, Topical Nicks, One the Air. In the Park, Cover
Charge, Home Sweet Home, What, No Bait!, Van Beuren
News.
Song Sketches
MANDALAY: Featuring James Stanley, baritone.
TRUMPETER, THE: Featuring James Stanley, baritone.
SONGS OF MOTHER. Featuring Francis Luther and Eliza-
beth Lenox.
LOVES MEMORIES. Featuring Francis Luther, Lois Ben-
nett and Evalyn Knapp.
DEEP SOUTH.
AIR CASTLES.
DEEP SOUTH: Featuring James Stanley and Lois Bennett.
VOICE OF THE SEA: (originally Air Castles) Featuring
James Stanley and Margaret Olsen.
Vagabond Adventure Series
Featuring Tom Terris as the Vagabond Director. The
Golden Pagoda, locale India: Streets of Mystery, locale
India: The Glacier’s Secret, locale South Pole: The Lair
of Chang-Ow, locale China; The Cat Goddess, locale
Anghor; Sacred Fires, locale Benares: Valley of the
Kings, locale Egypt; Satan's Pit, locale Volcanoes of White
Islands; Jungle Fury, locale Rangoon; The Lotus Dream,
locale Hong Kong; Love That Kills, locale Malay Forest;
Drums of Desire, locale New Guinea; The Forbidden
Shrine, locale Arabia.
Radio Pictures
Record Breakers
(Alberta Vaughn-Al Cooke)
(All-Talking — Ttvo Reels )
AS YOU MIKE IT (0602). Released Sept. 8. 1929.
MEET THE QUINCE (0603). Released Sept. 22, 1929.
LOVE’S LABOR FOUND (0604). Released Nov. 10. 1929.
THEY SHALL NOT PASS OUT (0605). Released Nov. 14.
1929
EVENTUALLY BUT NOT NOW (0606). Released April 13.
1930.
CAPTAIN OF THE ROLL, THE (0607). Released Dec. 22.
1029
THE SLEEPING CUTIE (0607). Released Jan. 5, 1930.
LOST AND FOUNDERED (0608). Released Jan. 19. 1930.
OLD VAMPS FOR NEW (0609). Released Feb. 2, 1930.
THE SETTING SON (0610). Released Feb. 16. 1930.
THE DEAR SLAYER (0611). Released March 2. 1930.
CASH AND MARRY (0612). Released March 16, 1930.
LAND OF SKY BLUE DAUGHTERS (0613). Released
March 30, 1930.
Mickey McGuire
(All-Talking — Two Reels)
MICKEY’S MIDNITE FOLLIES (0701). Released Aug. 18,
1929
MICKEY’S SURPRISE (0702). Released Sept. 15. 1929.
Service talks, Feb. 15. 1930.
MICKEY’S MIXUP (0703). Released Oct. 13. 1929.
MICKEY’S BIG MOMENT (0704). Released Nov. 10. 1929.
MICKEY’S STRATEGY (0705). Released Dec. 8. 1929.
CHAMPS (0706). Released Feb. 2. 1930.
MASTER MIND (0707). Released March 2. 1930.
LUCK (0708). Released March 30, 1930.
WHIRLWIND (0709). Released April 27. 1930.
WARRIOR (0710). Released May 25, 1930.
MICKEY THE ROMEO (0711). Released June 22. 1930.
MICKEY’S MERRY MEN (0712). Released July 20, 1930.
WINNERS (0713). Released Aug. 17, 1930.
June 28, 1930
RCA Shorts
(All-Talking — Two Reels )
BURGLAR. THE (0801). Released Aug. 11, 1929.
ST. LOUIS BLUES (0802). Released Sept. 8. 1929.
TWO GUN GINSBURG (0803). Released Oct. 13. 1929.
HUNT THE TIGER (0804). Released Nov. 10. 1929.
BLACK AND TAN (0806). Released Dec. 8 1929.
GUNBOAT GINSBURG (0808). Released Jan. 12, 1930.
OLD BILL’S CHRISTMAS (0807). Released Feb. 0. 1930.
CAMPUS SWEETHEART’S (0813). Released March 9. 1930.
GENERAL GINSBURG (0810). Released April 13. 1930.
HOT BRIDGE (0805). Released May 11. 1930.
BARNUM WAS WRONG (0809). Released June 4. 1930.
OFF TO PEORIA (0811). Released July 13. 1930.
WHO’S GOT THE BODY (0812). Released Aug. 3, 1930.
RCA Novelties
(All Talking — One Reel)
HEAD WORK (0901). Released Sept. 15. 1929.
GODFREY LUDLOW & NBC ORCHESTRA (0902). Re-
lf>ase<1 Nov. 10. 1929
THE FAIR DECEIVER (0903). Released Jan. 5, 1930.
THE STRANGE INTERVIEW (0904). Released March 2, 1
1930.
PALOOKA FLYING SCHOOL (0900). Released April 27, I
1930.
RCA Marc Connelly
(All-Talking — Two Reels)
TRAVELER. THE (0907). Released Aug. 18, 1929.
UNCLE. THE (0909). Released Oct. 13. 1929.
SUITOR. THE (0910). Released Dec. 8. 1929.
THE BRIDEGROOM (0908). Released Feb. 2. 1930.
THE MAGNATE (0911). Released March 30, 1930.
THE GUEST (0912). Released May 25. 1930.
GOOD TIME KENNETH (0913). Released July 20. 1930.
Universal
Snappy Cartoon Comedies
(Oswald the Rabbit)
(Synchronized Only — One Reel )
WEARY WILLIES. Released Aug. 5. 1929.
SAUCY SAUSAGES. Released Aug. 19, 1929.
RACE RIOT. Released Sept. 2. 1929.
OILS WELL. Released Sept. 16. 1929.
PERMANENT WAVE. Released Sept. 30, 1929.
COLE TURKEY. Released Oct. 14. 1929.
PUSSY WILLIE. Released Oct. 28. 1929.
AMATEUR NITE. Released Nov. 11. 1929.
SNOW USE. Released Nov. 25. 1929.
NUTTY NOTES Released Dec. 9. 1929.
UNDER THE WHITE ROBE (3990). Oswald. Release May 19,
Re-issue
HOT FOR HOLLYWOOD (3990). Oswald. Release May 19,
1930.
ANTHONY & CLEOPATRA (3991). Released May 28, 1930.
Re-issue.
HELL’S HEELS (3992). Oswald. Release June 2, 1930.
COLUMBUS AND ISABELLA (3993). Release June 9, 1930.
Re-issue.
MY PAL PAUL (3994). Oswald. Released June 16. 1930.
BENJAMIN FRANKLIN (3995). Release June 23, 1930. Re-
issue.
NOT SO QUIET (3996). Oswald. Release June 30, 1930.
SHOULD POKER PLAYERS MARRY? (3997). Release July
7, 1930. Re-issue.
SPOOKS (3998). Oswald. July 14. 1930.
SONG OF THE CABALLERO. Released June 29, 1930.
SONS OF THE SADDLE. Release July 20. 1930.
SPOOKS. An Oswald Cartoon. Silent and sound. 1 reel.
Release July 14, 1930.
Collegians
(All Star)
(Talking — Two Reels)
ON THE SIDELINES. Released Aug. 5. 192*.
USE YOUR FEET. Released Aug. 19. 1929.
SPLASH MATES. Released Sept. 2. 1929.
GRADUATION DAZE. Released Sept. 16, 1929.
Special
(Talking)
SWEETHEARTS: Rooney Family, two reels. Released Sept.
2. 1929.
LOVE TREE, THE: Rooney Family, two reels. Released
Sept. 16. 1929.
ACTOR, THE: Benny Rubin, one reel. Released Sept. 16,
1929.
INCOME TACT: Benny Rubin, one reel. Released Sept.
30. 1929.
ROYAL PAIR. THE: Rooney Family, two reels. Released
Sept. 30. 1929.
DELICATESSEN KID. THE: Benny Rubin, two reels. Re-
leased Oct. 14. 1929.
LOVE BIRDS: Rooney Family, two reels. Released Oct.
14, 1929.
POP AND SON: Benny Rubin, one reel. Released Oct. 28,
1929.
MARKING TIME: Rooney Family, two reels. Released OcL
28, 1929.
BROKEN STATUES: Benny Rubin, one reel. Released
Nov. 11, 1929.
THREE DIAMONDS. THE: Rooney Family, two reels. Re-
leased Nov. 11. 1929.
PILGRIM PAPAS: Benny Rubin, one reel. Released Not.
25. 1929.
HOTSY TOTSY: Benny Rubin, one reel. Releaeed Dec. 8,
1929.
Universal Comedies
(All-Talking — Two Reels)
BABY TALKS: Sunny Jim. Released Sept. 11. 1929.
WATCH YOUR FRIENDS: All star. Released Oct. 9. 1929.
NO BOY WANTED: Sunny Jim. Released Nov. 6, 1929.
SUNOAY MORNING: All star. Released Dec. 4. 1929.
STOP THAT NOISE. With Sunny Jim. Silent and sound.
2 reels. Release July 16. 1930.
Sporting Youth
(All Star)
(Talking — Two Reels)
LADY OF LIONS. Released Nov. 25, 1929.
HI JACK AND THE GAME. Released Dec. 9, 1929.
June 28, 1930
Serials
ACE OF SCOTLAND YARD, THE (Talking and Silent-
two reels). Craufurd Kent.
No. I. FATAL CIRCLET, THE, Released Sept. 30, 192S.
No. 2. CRY IN THE NIGHT, THE. Released Oct. 7. 1929.
No. 3. DUNGEON OF DOOM, THE. Released Oct. 14, 1929.
No. 4. DEPTHS OF THE LIMEHOUSE. Released Oct. 21.
1929.
No. 5. MENACE OF THE MUMMY. Released Oct. 28.
1929.
No. 6. DEAD OR ALIVE. Released Nor. 4, 1929.
No. 7. SHADOWS OF FEAR. Released Nor. 11, 1929.
No. 8. BAITED TRAP, THE. Released Nor. 18. 1929.
No. 9. BATTLE OF WITS, A. Released Nor. 25. 1929.
No. 10. FINAL JUDGMENT. THE. Released Dec. 2. 1929.
TARZAN THE TIGER (Synchronized and Silent). Frank
Merrill. Consists of 15 episodes released from Dec. 9,
1929 to March 17, 1930.
IADE BOX, THE (Synchronized and Silent). Consists of
10 epiaodes, released from March 24, 1930 to May 28.
1930.
THE LIGHTNING EXPRESS No. 7, A DOORWAY OF
DEATH. Featuring Louise Lorraine. Silent and sound. 2
reels.
Western Featurette
FIGHTING TERROR, THE. Featuring Billie Sullivan. A
Re-issue. Silent only. Release July 19, 1930. 2 reels.
Vitaphone
/. — Varieties
A
Release
Number
2703 ABBOTT, AL, in "Small Town Rambles"; songs and
characterizations.
2629 ADAIR, JANET, in "Here Comes the Bridesmaid,"
told in narrative song.
477 ADMIRALS, THE. A Naval Quartette harmonizing popu-
lar songs with ukulele accompaniment.
952 AHERN, WILL AND GLADYS in "On the Rancho"—
song and dance.
810 ALBRIGHT, “OKLAHOMA” BOB, and his Rodeo Do
Flappers, song and dance.
943 ALDA, MME. FRANCES, singing "Ave Maria" by
Verdi.
451 ALDA, MME. FRANCES, grand opera star singing
"Star Spangled Banner."
805 ALDA, MME. FRANCES, singing "The Last Rose of
Summer" and "Birth of Morn."
903 ALLEN, FRED & CO., Fred Allen’s Prize Playlets. Co-
author and comedian of "The Little Show," in three
brief travesties.
418 ALPERT, PAULINE, in "What Price Piano?" offering
original piano arrangements.
419 ALPERT, PAULINE, a piano medley of popular songs.
419 AMATO, PASQUALE, a piano medley of popular songs.
Neapolitan Romance. Lillian Mines at the piano.
Sings "Tormo Sariente" and the Toreador Song from
"Carmen."
977 AMES, LIONEL "MIKE,” in "The Varsity Vamp" —
female impersonator in a college comedy.
866 ANDERSON & GRAVES, vaudeville team in "Fishing
Around," a comedy of angling.
875 APOLLON. DAVE AND HIS RUSSIAN STARS— revue
with four songs.
2255 ARDATH, FRED & CO., in "Men Among Men," com-
edy of a man alibiing an intoxicated friend to his wife.
720 ARDATH, FRED & CO., in "The Comer Store," a
slapstick comedy with four songs. Directed by Bryan
Foy.
785 ARDATH, FRED & CO., "The Singing Bee," rustic
comedy — three songs.
786 ARDATH, FRED & CO., "These Dry Days," a rollick-
ing comedy.
366 ARISTOCRATS, FOUR, Vitaphone’s popular vocal and
instrumental group in a series of songs.
544 ARISTOCRATS, FOUR, Vocal and -instrumental group
in a new song offering.
545 ARISTOCRATS, FOUR, Vitaphone's instrumental and
vocal group in three songs.
546 ARISTOCRATS, FOUR, Popular Vitaphone singers and
instrumentalists in new songs.
547 ARISTOCRATS, FOUR. Five songs by Vitaphone's vo-
cal and instrumental group.
571 ARNAUT BROS., "The Famous Loving Birds," in sing-
ing and whistling numbers.
913 ARNST, BOBBE, & PEGGY ELLIS — female vocal —
three songs.
3972 ARTHUR, JOHNNY, in "Paper Hanging" — comedy —
large cast.
3636 ARTHUR, JOHHNY, stage and screen star, in a do-
mestic comedy, "Stimulation."
896 AUBREY, WILL & CO., "A Night on the Bowery."
Popular vaudeville player in a medley of old favorites
sung in a Bowery saloon.
B
809 BABY ROSE MARIE, "the child wonder," in crooning,
jazzy melodies.
2556 BAILEY AND BARNUM in "The Globe Trotters,"
singing three songs.
2557 BAILEY AND BARNUM in "Without a Band," a
comedy singing and talking act.
2558 BAILEY AND BARNUM in "The Two White Ele-
phants," in "high yaller" make-up they sing popular
jazz songs.
724 BAKER, PHIL, in "A Bad Boy from a Good Family,"
gives four songs with accordion. A comedy number.
725 BAKER, PHIL, in "In Spain,” a hilarious farce with
Shuberts' comedian as star.
436 BARCLAY, JOHN, musical comedy and concert star in
operatic airs, and an impersonation of Chaliapin.
2910 BARD, BEN, "The Champion Golfer," an original com-
edy sketch.
2700 BARRIOS, JEAN, in "Feminine Types." Female im-
personator sings three songs with his impersonations.
941 BARRY AND WHITLEDGE in "Jest for a While."
Male and female — two songs.
989 BARTLETT, EDWIN, in "Desert Thrills”— flash act-
four songs.
926-27 BARTON, JAMES, in "The Under Dog" — comedy
(two reels).
278 BAUER, HAROLD, international pianist playing
Chopin's "Polonaise in A Flat."
FILM BUYER SECTION
f
2144 BARTRAM &. SAXTON, "the two Kentucky boys of
jazz" in three song numbers, with guitar and orchestra
accompaniment.
2768 BAXLEY, JACK, in "Neighbors," a comedy sketch with
songs.
2697 BELL & COATES, "The California Songbirds, in
popular songs.
476 BENNETT TWINS. "Little Bare Knee Syncopators" of
stage and vaudeville in a song and dance recital.
2597 BENNY, JACK, comedian in "Bright Moments,” his
noted monologue.
947 BERGEN, EDGAR, in "The Operation." Ventriloquist.
Amazing novelty.
547 BIFF &. BANG, "Fisticuff Funsters" in a burlesque
boxing match.
2869 BILLY, LITTLE, versatile midget star in "The Flaming
Youth,” original songs and fast tap dancing.
795 BLUE RIDGERS, THE, Cordelia Mayberry in back-
woods syncopation.
2885 BORN & LAWRENCE, in "The Country Gentlemen," a
comedy skit with songs.
2940 BORN & LAWRENCE, in "Pigskin Troubles," a com-
edy of campus and gridiron.
2920 BORN & LAWRENCE, in "The Side Show," in which
these musical comedy comedians recite, dance, sing and
swap jokes.
2640 BORN & LAWRENCE, in "The Aristocrats" in which
they employ their pantomime stunt in accompaniment
to their songs.
2233 BOSWORTH, HOBART, in "A Man of Peace." A
quiet man of the mountains becomes suddenly em-
broiled in a feud.
2870 BOWERS, BRUCE, in "Artistic Mimicry," in which he
does a variety of imitations.
3190 BOYD, WILLIAM, in "The Frame," with Charles B.
Middleton — Drama.
2699 BRADY, FLORENCE, in "A Cycle of Songs."
2734 BRADY, FLORENCE, stage and variety star in "Char-
acter Studies.”
2745 BRADY, STEWART, "The Song Bird," boy soprano in
three songs.
789 BRENDEL, EL & FLO BERT, in "Beau Night"; com-
edy chatter, clever gags and pantomime.
2733 BRIAN, DONALD, musical comedy star in a quartet of
songs.
614 BRITT, HORACE, renowned 'cellist, playing Massenet's
"Elegy" and Popper's "Serenade."
780 BROADHURST, GEORGE & CO., in "Three O’Clock in
the Morning." Wise cracks and dancing of a drunken
sailor in a night club.
2235 BROCKWELL, GLADYS, in "Hollywood Bound." a sat-
ire on male beauty contests, with a cast of five.
987 BRODERICK. HELEN, in "Nile Green" — humorous tour
of Egypt — seven scenes.
1006 BROKENSHIRE. NORMAN, in "The Fight"— satire on
modern prize fights, by Ring Lardner.
2232 BROOKS & ROSS, vaudeville headliners, in "Two Boys
and a Piano."
2589 BROWNE. FRANK & KAY LAV ELLE, in "Don’t
Handle the Goods," xylophone, singing and patter act.
970 BROWNE, JERRY & BETTY, in "Let’s Elope," col-
legiate kids, cutting up in best campus manner.
2590 BROWN. JOE E., in "Don’t Be Jealous." Famous
stage and screen comedian as dancing teacher to a
pretty wife with a Jealous husband.
2265 BROWN & WHITAKER, in "A Laugh or Two." Vaude-
ville headliners in gags and jokes.
2328 BROWN & WHITAKER, in "In the Park," a humor-
ous skit with music.
496 BROWNING. JOE, popular comedian in a talking and
singing number.
2570 BROX SISTERS, THREE, in "Glorifying the American
Girl." Popular trio of stage and variety in a trio of
songs.
2571 BROX SISTERS. THREE, in "Down South." in which
they sing three haunting southern melodies.
2888 BROX SISTERS. THREE, in "Headin’ South," harmon-
izing in Southern songs.
3816 BUCHANAN, JACK, in "The Glee Quartette" — London’s
favorite comedian — two songs.
609 BUDDIES, FOUR, "Harmony Songsters," in four num-
bers.
888 BURKE AND DURKIN, "A Tete-A-Tete in Songs"—
three songs.
891 BURNS & ALLEN, in "Lamb Chops," popular song
and dance team in snappy steps and stories.
2679 BURNS AND KISSEN, popular comedians in comedy
Greek makeup, singing funny songs.
833 BUTLER, ANN. AND JAY BRENNAN, in "You Don’t
Know the Half of It." songs and chatter.
930-31 BUZZ ELL, EDDIE, in "Hello Thar’^comedy in two
reels.
963-64 BUZZ ELL, EDDIE, in "Keeping Company" with
Evalyn Knapp and Clay Clement. Comedy — two reels.
2704 BYRON, ARTHUR & CO., in "A Family Affair." a
comedy of mixed identities. The star is supported by
Kate, Eileen and Fathryn Byron.
C
3781 CAMPEAU. FRANK, in "The People Versus" — drama —
four scenes.
2179 CARLE, RICHARD, in "Stranded," playlet of a strand-
ed opera producer, with two songs.
2239 CARLE, RICHARD, with May McAvoy, in "Sunny
California," story of a wife who induces her husband to
quit cold New York for glorious California.
2551 CARLE. RICHARD, stage star, in a comedy sketch,
"The Worrier," a man who does the worrying for
others at so much per worry.
3761 CAR PENTIER, GEORGES, in "Naughty, but Nice,"
popular as a prize fighter, stage and screen star. One
song.
2309 CARR, NAT, popular comedian, in a monologue of
laughable incidents.
507 CARRILLO, LEO, in a clever monologue, "At the Ball
Game."
2369 CARRILLO, LEO, in a dialect monologue, "The
Foreigner."
2552 CARRILLO, LEO. noted stage star, in a recitation of
the most dramatic poem of the world war. "The Hell
Gate of Soissons."
935 CARROLL, ALBERT, in "Impersonations." Imperson-
ates four famous stars.
294 CASE, ANNA, opera star, accompanied by Metropolitan
Grand Opera Chorus singing "Cachaca" and "Anhelo."
2562 CEBALLOS, LARRY, REVUE, in which Vitaphone Girls
and A1 Herman, sing and dance.
2627 CEBALLOS, LARRY, "Roof Garden Revue." Beauti-
ful girls and an adagio team in songs and dance.
2661 CEBALLOS, LARRY, "Undersea Revue." Noted variety
stars and a chorus in a spectacular revue.
2693 CEBALLOS, LARRY, "Crystal Cave Revue," with songs.
2739 CHANDLER, ANNA, in "Popular Songs."
2696 CHASE, CHAZ, "the unique comedian." who eats every-
thing— fire, paper, violins, flowers, shirts, etc.
17
2598 CHIEF CAUPOLICAN, "the Indian baritone," the only
Indian who has sung in grand opera, in three classic
songs.
876 CICCOLI N I. GUIDO, & ERIC ZARDO. pianist, in three
classic numbers.
2242 CLEMONS, JIMMY, vaudeville star, in "Dream Cafe,"
songs and dance.
883 CLIFFORD & MARION, in "Just Dumb," new gags,
jokes and stories. Miss Marion is the girl with "the
Earl Carroll legs."
2709 CO DEE &. ORTH, in "Zwei und Vierstigste Strasse,"
in German, with three songs.
757 CODEE & ORTH, in "A Bird in Hand,” a comedy
sketch.
2798 CODEE & ORTH, in "Stranded in Paris," comedy skit.
885 CODEE & ORTH, in "Music Hath Charms," comedy
playlet.
2800 COHEN, SAMMY, in "What Price Burlesque"; imi-
tations.
2244 COLEMAN, CLAUDIA, in "Putting It Over," comedy
impersonations.
2249 COLLEGIATE FOUR. THE, in "Campus Capers," the
college spirit in songs.
2121 COLONIAL GIRLS, THREE, in "The Beauty of Old
Time Music"; harp, flute, cello and coloratura soprano.
969 CONKLIN. CHESTER, in "The Master Sweeper"—
comedy playlet.
3988 CONKLIN, HEIN IE. in "Ducking Duty" — rollicking
comedy of doughboy life.
2273 CONLEY, HARRY J., in "The Bookworm," comedy
playlet which was the hit of "LeMaire’s Affairs."
2577 CON LIN & GLASS, in "Sharps and Flats," in amusing
antics and songs.
2583 CONNOLLY & WENRICH. musical comedy star and fa-
mous composer in a number of Wendell’ s songs.
491 CONRAD, EDDIE, Broadway comedian in a comedy
sketch.
563 CONRAD, EDDIE, assisted by Marion Eddy, in four
songs.
2284 COOK, CLYDE, in "Lucky in Love"; comedy of a hus-
band who extracts $200 from his wife for a poker game.
2159 COOPER & STEPT, song hit writers in several of their
popular songs.
842 CORBETT. JAMES J. & NEIL O’BRIEN. Famoui
heavyweight champion, and celebrated minstrel in com-
edy chatter.
2769 CORCORAN. RED, in "I’m Afraid. That’s All.” Four
banjo numbers.
2272 COSCIA & VERDI, in a burlesque of operatic airs and
the artistic temperament.
2659 COSLOW, SAM. in "The Broadway Minstrel," present-
ing four of his most popular compositions.
2245 COWAN, LYNN, vaudeville headliner, in three of his
original songs.
2258 COWAN, LYNN, the "Community singer," in five popu-
lar songs.
2547 COWAN, LYNN, leads audience in choral singing — four
numbers.
2680 COWAN, LYNN, in a new collection of old songs.
2253 COYLE & WEIR, songs and dances by clever team of
youngsters.
2133 CRANE. HAL. in "The Lash,” a dramatic playlet of
the Tombs, written by Crane, a big hit in vaudeville.
2118 CRAVEN, AURIOLE, the dancing violinist and singer,
in three numbers.
2685 CROONADERS, THE, in "Crooning Along." Four boys
in five lilting songs.
2736 CROONADERS, THE, in "Melodious Moments"; four
songs.
2140 CROWELL & PARVIS, vaudeville’s talented children,
in songs and dances.
733 CRUMIT. FRANK & JULIA SANDERSON, in "Words
of Love.” giving three of Crumit's own songs.
727 CRUMIT, FRANK, famous songster and composer,
singing several of his own compositions.
2120 CRUSE BROTHERS, the "Missouri sheiks," in "Old
Time Melodies in an Old Time Way," with violin,
guitar and banjo.
2126 CRUSE BROTHERS, in popular melodies and ditties.
2299 CU G AT, X. & HIS GIGOLOS, in "A Spanish Ensem-
ble." Famous violinist in Spanish selections, assisted
by several talented musicians and dancers.
254 CUGAT, X. & CO., in "By the Camp Fire." Caruso's
violin accompanist, his musicians and dancers in five
beautiful numbers.
2125 CUMMINGS, DON, the "drawing room roper," in a
lariat exhibition, accompanied by Vitaphone orchestra.
736 CUNNINGHAM & BENNETT, popular singing compos-
ers, in three vocal numbers and an impersonation.
D
3676 DAVIS, FRANK, in " — And Wife," with Bernice Elliott
— comedy angle on domestic relations.
509 D’ANGELO. LOUIS, assisting Giovanni Martinelli in the
duet from Act IV. of the opera "La Juive."
2968 DEIRO, GUIDO, famous piano-accordionist in two de-
lightful selections.
2702 DE LA PLAZA & JUANITA, in "Siesta Time." Fa-
mous tango artist and his company in thrilling dances
and some songs.
2542 DELF, HARRY, Broadway comedian, in songs and
comedy monologue.
2551 DELF, HARRY, in "Soup," which displays his remark-
able mimicry of a whole family eating soup.
2563-64 DELF, HARRY, in "Giving In," supported by Hedda
Hopper, directed by Murray Roth. An engaging playlet.
415 DE LUCA, GIGLI, TALLEY AND GORDON, in the
Quartet from "Rigoletto."
488 DE LUCA, GIUSEPPE, baritone of the Metropolitan
Opera, singing "Largo la Factotum" from "The Barber
of Seville."
518 DE LUCA. GIUSEPPE, & BENIAMINO GIGLI, in se-
lections from Act. II. of the opera. "La Gioconda.”
2290 DEMAREST, WILLIAM, in "Papa's Vacation." a riot-
ous comedy playlet by Hugh Herbert and Murray Roth.
Directed by Bryan Foy.
2143 DEMAREST. WILLIAM, in "When the Wife’s Away,"
comedy playlet directed by Bryan Foy; with three songs.
2138 DEMAREST. WILLIAM, in "The Night Court," comedy
sketch directed by Bryan Foy.
443 DE PACE, BERNARDO, wizard of the mandolin, in
four selections.
2609 DICKERSON. HOMER, "Broadway's Smart Musical
Comedy Star," in three songs.
912 DERICKSON AND BROWN, in "A Song Drama."
Charles Derickson, dramatic tenor, and Burton Brown,
pianist, offer two selections.
864 DIAMOND, CARLENA, renowned harpist, dances, sings
and plays the harp.
565 DIPLOMATS, the "high-hat syncopators of jazz," in
four selections.
2122 DISK AY, JOSEPH, famous Hungarian tenor, concert
and radio artist, in two songs.
980 DIXON. JEAN, in "Two Rounds of Love." comedy with
James Rennie.
2668 DONER. KITTY, in "A Bit of Scotch." Male imper-
sonations and six songs.
2669 DONER, KITTY, famous male impersonator, and two
assistants in four songs.
18
734 DONOHUE, RED. &. U-NO, In “A Traffic Muddle."
Famous clown and his mule in a comedy skit.
2298 DONER, TED, dancing comedian and his Sunkist Beau-
ties. in a singing variety.
824 DOOLEY & SALES, in ’‘Dooley’s the Name”; rollicking
repartee and laughable songs.
993 DOUGLAS, TOM, in “The Cheer Leader,” drama of
college life.
2146 DOVES, THE TWO, in “Dark Days,” comedy dialogue
and original songs.
2178 DOVES, THE TWO, in “Flying High.” Blackface com-
edy of two aviators stranded at the North Pole.
2257 DOVES, THE TWO, in a comedy of two negroes in a
haunted house.
2127 DOWNING, HARRY & DAN, in “High Up and Low
Down”; songs, laughs and female impersonations.
441 DOYLE, BUDDY, vaudeville's blackface comedian, in
three songs.
442 DOYLE, BUDDY, in three songs in blackface.
2889 DREYER, DAVE, in “Tin Pan Alley.” Popular com-
poser in popular compositions of his own.
775 DUFFY & GLEASON, in “Fresh from Hollywood”; a
comedy skit with songs.
3900 DUGAN, TOM, in “She Who Gets Slapped” — comedy
of a husband who is afraid of his wife.
3883 DUGAN, TOM, and BARBARA LEONARD, in “Sur-
prise”— comedy.
2115 DUNCAN, HERRING & ZEH, popular California sing-
ers in solos, a duet and some trios.
E
3778 EDDY, HELEN JEROME, in “Niagara Falls” — drama
in three scenes.
3740 EDDY, HELEN JEROME, in “Christmas Knight”—
drama.
845 EDISON & GREGORY, in “The Two College Nuts,”
who extract music from saws, balloon tires and pumps.
3668 EDWARDS, NEELY, & LEW BRICE, in “The Window
Cleaners” — comedy of two warbling window washers
singing about their profession.
4034 EDWARDS, NEELY, in “Her Relatives” — slapstick com-
edy of pesty in-laws who come to spend the evening and
stay a month.
501 EISMAN, RAY, in “The Little Artist.” Clever child
entertainer in a song and dance recital.
3676 ELLIOTT, BERNICE, in “ — And Wife,” comedy in
four scenes on domestic relations.
3942-43 ELLIOTT, BERNICE, in “Reno or Bust” — a two-
reel farce comedy.
275 ELMAN, MISCHA, celebrated violinist, playing Dvorak's
“Humoresque” and Cossec’s “Gavotte.”
894 ETTING, RUTH, assisted by Ohman & Arden — a novelty
presentation in three songs.
960 ETTING, RUTH, in “Broadway’s Like That” — star of
“Whoopee,” in a dramatic playlet with two songs.
F
2283 FASHION PLATES OF HARMONY, a quartet of dis-
tinctive concert voices in famous and original com-
sitions.
3179-80 FERGUSON, HELEN, in “Finders Keepers,” a two-
reel comedy drama from the pen of George Kelly.
2238 FERRIS, AUDREY, in “The Question of Today,” a
dramatic playlet.
2147 FIELDS, SALLY, comedy entertainer, in “The Hostess,”
a laughing sketch with songs.
2588 FIELDS & JOHNSTON, vaudeville headliners in a com-
edy skit, “Terry and Jerry.”
920 FISHER & HURST, in “Apartment Hunting,” song and
dance.
434 FLEESON & BAXTER, of the vaudeville stage, in a
musical satire.
435 FLEESON & BAXTER, in “Song Pictures,” a review
of popular melodies with Miss Baxter at the piano.
2581 FLIPPEN, JAY C., musical comedy and vaudeville star,
in a fast comedy skit, “The Ham What Am.”
466 FLONZALEY QUARTETTE, world’s foremost stringed
instrument ensemble, now disbanded, playing Mendels-
sohn's “Canzonetta” and Pochon’s “Irish Reel.”
467 FLONZALEY QUARTETTE, famous stringed ensemble,
playing Borodin’s “Nocturne” and Mozart’s “Minuet.”
2281 FLORENTINE CHOIR, Italy’s greatest ensemble of
choral voices, singing “Adoramus te Christe” and the
“Toreador Song” from the opera, “Carmen.”
2282 FLORENTINE CHOIR, oldest choral organization in the
world — more than 800 years old — singing “Ninna, N an-
na” and “Santa Lucia Luntana.”
2839 FOLSOM, BOBBY, musical comedy actress in *'A
Modern Priscilla.” contrasting the Puritan Priscilla and
the same girl today.
788 FOLSOM, BOBBY, in “Typical Types”; Ziegfeld beauty
in songs and imitations.
3238-39 FORD, HARRISON, in “The Flattering Word,” two
reels of clever comedy by George Kelly.
557 FORD, SENATOR, famous humorist and after-dinner
speaker, in an original monologue.
973 FORD, WALLACE, in “Absent Minded,” comedy of an
absent-minded youth.
2819 FOX, ROY, the whispering cornettist, in three selections
and two band numbers.
828 FOX, HARRY, & HIS SIX AMERICAN BEAUTIES.
Musical comedy star and six chamber maids in a trav-
esty on the modern chorus girl.
829 FOX, HARRY. & BEE CURTIS, in “The Fox and the
Bee”: clever chatter songs and a dance interlude.
2575-76 FOY, EDDIE, & BESSIE LOVE, in a clever playlet
of back-stage life, “The Swell Head,” starring the
famous stage clown and the screen leading woman.
2579 FOY FAMILY, THE, in “Foys for Joys,” a satire on
talking motion pictures, with Eddie Foy's family, di-
rected by Bryan Foy.
2580 FOY FAMILY. THE, in “Chips of the Old Block.”
presents the children of the famous comedian, Eddie
Foy, in songs and dances and a monologue by Eddie
Foy, Jr.
2705 FRANKLIN. IRENE, famous American comedienne, sup-
ported by Jerry Jarnigan, in three of his songs.
777 FRANKLIN, IRENE, stage artist, in a duo of song
characterizations.
2271 FREDA & PALACE, in “Bartch-a-Kalloop,” their na-
tionally famous vaudeville act. Comic antics and songs.
625 FREEMAN SISTERS, “Sunshine Spreaders from Roxy's
Gang.” in popular selections with piano and ukulele.
2791 FRIGANZA, TRIXIE, stage and variety star, in “My
Bag o’ Trix,” with two songs.
939 FRISCO, JOE. in “The Benefit,” comedy — three songs.
445 FROOS. SYLVIA, “The Little Princess of Songs,” child
vaudeville headliner, in three songs.
446 FROOS, SYLVIA, clever child entertainer, in three songs.
G
2188 GABY, FRANK, popular ventriloquist, in "The Tout,”
a skit of comedy moments at the race track.
610 GALE BROS., juvenile comedians, in fast dancing and
song.
3825 GARON, PAULINE, in “Letters,” a comedy of wife vs.
stenographer.
3336 GENTLE, ALICE, grand opera soprano, singing “Haba-
nera,” from “Carmen.”
FILM BUYER SECTION
2132 GIBSON, HOOT, TRIO, the Hawaiian Serenaders en-
gaged by Hoot Gibson, screen star, to play at his ranch
on ukuleles and steel guitars.
414 GIGLI, BENIAMINO, famous Metropolitan opera tenor,
in scenes from Act II. of Mascagni's opera, “Cavalleria
Rusticana.”
415 GIGLI, GORDON, TALLEY AND DE LUCA, in the
Quartet from “Rigoletto.”
498 GIGLI, BENIAMINO, celebrated tenor, in four songs in
English, French. Spanish and Italian.
499 GIGLI. BENIAMINO, AND MARION TALLEY, in the
duet. “Verranno a Te Sull'Aura.”
517 GIGLI, BENIAMINO, in selections from Act II. of
Ponehielli's opera, “La Gioconda.”
518 GIGLI & DE LUCA, in a scene from Act I. of Bizet's
opera, “The Pearl Fishers.” accompanied by the Vita-
pbone Symphony Orchestra.
2260 GILBERT, MASTER, sensational child artist from
vaudeville, in an unusual routine of songs and dances.
2838 GILLETTE, BOBBY, famous banjoist from the variety
stage, assisted by Doris Walker, radio and stage artist,
in four selections.
2107 GIVOT, GEORGE, PEARL LEONARD AND NINA
HINDS, “The College Boy” and “The Melody Girls,”
in popular songs.
480 GLANVILLE, RUTH, America’s premiere saxophonist, in
three selections.
3829 GLASS, GASTON, in “South Sea Pearl,” a Technicolor
romance of the South Seas, with Charlotte Merriam.
704 GOLDIE, JACK, in "The Ace of Spades,” a fast singing
and chatter act, with the variety headliner in blackface.
832 GOTHAM RHYTHM BOYS, lungs of harmony, in three
songs, directed by Murray Roth.
2670 GOTTLER, ARCHIE, famous song writer, in a medley
of the songs which have made him celebrated.
562 GOULD, VENITA, famous impersonator of stars, in
impersonations of four stars in some of their songs.
2746 GREEN, JANE, & CO., in “Singing the Blues.” The
Broadway star in three numbers. Directed by Bryan Foy.
2750 GREEN, JANE, “The Melody Girl,” in three songs.
825 GREEN, CORA, the famous Creole singer, in three
negro songs.
880 GREEN, EDDIE, & CO, of “Hot Chocolates,” a Broad-
way negro musical comedy, in “Sending a Wire,” a
comedy skit.
3719 GREEN WAY, ANN, in “And How,” a tuneful singing
and dancing show in Technicolor.
2600 GREY, ANN, and her boy friends, in five songs. Miss
Grey is a popular radio artist.
985 GROGAN, OSCAR, exclusive Columbia recording artist,
in “Footnotes.” a snappy song and dance number.
3278 GUZMAN, ROBERTO, Mexican tenor, in “The Military
Post,” sings two songs, with a picturesque background
in Technicolor.
3279 GUZMAN. ROBERTO, sings “La Paloma” and “Te
Quiere” in “A Spanisn Fiesta,” filmed in Technicolor.
H
392 HACKETT, CHARLES, tenor of Chicago Civic Opera
Co., in two solos from “Rigoletto” — “Questa O Quella”
and “La Donna E Mobile.”
552 HACKETT, CHARLES, noted tenor, sings “Song of the
Nile,” by Cadman. and the “Song of India,” by
Rimsky-Korsakow.
2379 HACKETT, CHARLES, noted tenor, assisted by Joyce
Compton, in two numbers, “Who Is Sylvia?” and “Ser-
enade.”
890 HACKETT, CHARLES, in two numbers, “I Looked Into
Your Garden” and “I Heard You Singing.” -
916 HACKETT, CHARLES, in a concert recital of two
numbers, with Solon Albertini at the piano. He sings,
“II Mio Tesoro Intanto” and “O Paradiso.”
899-900 HACKETT, CHARLES, sings two scenes from
“Faust,” assisted by Chase Baromeo.
2319 HAINES, ROBERT, noted stage star, in “Ten Min-
utes,” a gripping drama of a prisoner in the death cell.
2269 HALEY & McFADDEN, musical comedy and vaudeville
headliners, in “Halevisms.” witticisms and wise-cracks.
835 HALL, BILLY (SWEDE), & CO., in “Hilda.” Hall
and his burlesque characterization of a Scandinavian
chamber-maid.
873 H ALLIGAN, WM. & MARY MULHERN, in “Some-
where in Jersey,” a comedy directed by Bryan Foy.
863 HALPERIN, NAN. noted star of stage and variety. In
comic character songs. Directed by Murray Roth.
740 HAMPTON. HOPE, screen and opera star. In the fourth
act of Massenet's opera. “Manon.”
536 HAPPINESS BOYS (Billy Jones and Ernest Hare), sing
four popular songs.
537 HAPPINESS BOYS, favorite radio stars, in four new
songs.
986 HARDIE, RUSSELL, the hit of the “Criminal Code.”
in a one-reel drama titled “The No-Account.”
2262 HARRINGTON SISTERS, from the “Passing Show.” in
a garden of songs.
783 HARRIS & RADCLIFFE, colored comics, in “At the
Party.” with two songs.
2757 HARRIS, VAL. & ANN HOWE, in “Fair Days.” Val
Harris is a noted “rube” comedian.
2758 HARRIS. VAL, & ANN HOWE, in a comedy sketch.
“The Wild Westerner.”
769 HAVEL. ARTHUR. & MORTON, of the musical comedy
stage, in a peppy playlet with songs, “Playmates.”
761-2 HAYAKAWA, SESSUE, & CO., in a two-reel dra-
matic playlet, “The Man Who Laughed Last.”
2762 HAYNES, MARY, in her original sketch, “The Beauty
Shop,” with songs.
192 HAYS, WILL, President of Motion Picture Producers
and Distributors of America, in an address welcoming
Vitaphone to the motion picture industry.
512 HEARST NEWSPAPER RADIO KIDS, popular radio
youngsters in a song recital.
774 HEATHER. JOS IE, character comedienne, in three songs.
3413 HENDERSON, DICK, in “The Music Shop.” a recital
of snappy songs.
3280 HENDERSON. DICK, famous vaudeville comedian, in
“At the Church Festival,” a peppy recital of songs and
jests.
933 HENLERE, HERSCHEL, “The Madcap Musician,” In a
musical novelty.
2517-18 HERBERT. HUGH, character comedian, in a sketch
of married life, “The Prediction.”
2578 HERMAN, AL, blackface comedian, in two songs.
715 HILLBILLIES, THE ORIGINAL, novel musical num-
bers by players from the North Carolina hills.
760 HITCHCOCK, RAYMOND, noted musical comedy star,
in a monologue. “An Evening at Home with Hitchie.”
2110 HJLAN’S BIRDS, “Cockatoos at their Best,” an un-
usual bird act. Directed by Bryan Foy.
2753 HOLLINGSWORTH & CRAWFORD, in a playlet of
family life. “Bedtime.”
954 HOLTZ. LOU, in “Idle Chatter,” a hilarious mono-
logue by famous Broadway comedian.
763 HORLICK, HARRY, &. GYPSIES, popular radio group,
in five songs.
2237 HORTON, EDWARD EVERETT, noted stage and screen
star, with Lois Wilson, in a playlet,” Miss Information.”
2596 HOWARD. JOSEPH E., composer of musical comedies,
in a recital of his own songs.
June 28, 1930
962 HOWARD, LORRAINE, & FLORENCE NEWTON, In
“Wedding Bells,” a song burlesque of modem matri-
mony.
349 HOWARD, WILLIE & EUGENE, musical comedy stars,
in a comedy sketch titled “Between the Acts of the
Opera.”
543 HOWARD, WILLIE & EUGENE, stage stars, in a
comedy sketch, “Pals.”
572 HOWARD. WILLIE & EUGENE, in a comedy sketch
with songs.
722-23 HOWARD, WILLIE & EUGENE, in “The Musio
Makers,” a two-reel comedy directed by Bryan Foy.
750-51 HOWARD, WILLIE & EUGENE, in a dramatlo
playlet, “My People.” directed by Bryan Foy.
972 HOYT, WAITE. & J. FRED COOTS, the boy wonder of
baseball, in “A Battery of Songs.”
2837 HUGHES &. PAM, in “The Fall Guy, a sketch in which
Ray Hughes sings and does his comedy falls.
850 HUNTER, FRANK, & CO., in “Moving Day.” a com-
edy, with the well-known Broadway merrymaker.
2180 HURLEY, PUTNAM &. SNELL, popular song trio. In
jazz and comedy songs.
867 HURST & VOGT, vaudeville players, in a comedy skit
entitled “Before the Bar.”
2247 HYAMS & MclNTYRE, stage and screen players, in a
short satire. “All in Fun.”
2264 HYMAN. JOHNNY, in “Playing Pranks with Webster,”
in which he writes words, breaks them into syllables.
I
2572 INGENUES. THE, girls' orchestra from Ziegfeld "Fol-
lies.” in four numbers.
2573 INGENUES. THE. five orchestra selections.
2555 IRWIN. CHARLES, “the debonair humorist” of variety
stage, in a comedy monologue.
J
3359 JAN IS. ELSIE, musical comedy star, in four of her
popular songs.
901 JANS &. WHALEN, “Two Good Boys Gone Wrong,” a
presentation of spicy songs, tricky steps, and irrepressi-
ble wit.
534 JESS EL, GEORGE, in a comedy monologue and solo,
“A Few Minutes with George Jessel.”
355 JESSEL, GEORGE, stage star, in a comedy monologue,
“At Peace with the World.”
535 JESSEL, GEORGE, in a comedy skit, “A Theatrical
Booking Office.”
566 JEMIMA, AUNT, “the original funny flour-maker,” with
Art Sorenson at the piano, in five songs.
869 JOHNSTON. GRACE, and the Indiana Five in vocal
and orchestra selections, directed by Murray Roth.
735 JUNE, English musical comedy star, in two songs.
K
560 KAUFMAN, IRVING & JACK, harmony songsters. In
2849-50 KEANE, ROBERT EMMETT, stage star. In a playlet,
"Gossip.”
921-22 KEANE. ROBERT EMMETT, & CLAIRE WHIT-
NEY, in "Room 909,” a comedy of humorous situations
and flip cracks.
907 KEATING, FRED, In "Illusions”; the famous magician
performs some of his adept magical feats,
2650 KJERULF'S MAYFAIR QUINTETTE, consisting of
three harpers, violinist and a vocalist, in three numbers.
826 KLEE. MEL, known as "The Prince of Wails,” In
blackface monologue and song, directed by Murray Roth,
981 KNAPP, EVALYN, in "System,” a humorous satire on
modern business methods.
515 KOUNS. NELLIE & SARAH, concert sopranos, singing
“La Paloma” and "Swiss Echo Duet.”
847 KRAFT & LAMONT, rope thrower and hts partner, in
"Rarin' to Go.” Director, Murray Roth.
2737 KREMER & BOYLE, stage comedians, in a skit, “Idle
Chatter."
475 KREMER, ISA, famous interpreter of ballad and folk
songs. In three numbers.
984 KU2NETZOFF AND NICOLINA, popular concert artists.
In "A Russian Rhapsody,” four songs.
L
904-905 LA HR, BERT, in "Faint Heart." Two reels of
fast and furious comedy.
702 LAMBERT. EDDIE, famous concert pianist. In four
selections.
3895-96 LANE, LUPINO, in "Evolution of the Dance”; two-
reel Technicolor revue.
915 LANG & HEALY, in "Who’s Who." riotous comedy.
739 LA RUE, GRACE, musical comedy star, in two songs.
2250 LA VALLES, THE, in a Spanish serenade, a group of
Spanish songs.
2150 LEE KIDS, the famous movie children, Jane and Kath-
erine. Two songs.
611 LE NARR, ADELE, “the wonder kid in vaudeville."
singing and dancing.
472 LEWIS, BERT, Broadway comedian, in three songs.
473 LEWIS, BERT, new selections of three comic songs.
2708 LEWIS, FLO, Broadway comedienne, in a humorous
sketch, “Give Us a Lift."
2868 LEWIS, JOE. night club favorite, in four songs.
383 LEWIS. MARY, grand opera star, singing "Dixie” and
"Carry Me Back to Old Virginny," with male chorus
singing "Swing Along. Sue."
2234 LEWIS, MITCHELL, stage and screen star. In a dra-
matic playlet, “The Death Ship."
2591 LIGHTNER, WINNIE, musical comedy and screen star,
in three comic songs.
2592 LIGHTNER. WINNIE, "Broadway's Tomboy,” in three
of her inimitable comedy songs.
2310 LIPTON AND TERRILL. Five song numbers, with
Lipton imitating all kinds of musical instruments.
3300 LITTLE BILLY, in "The Head of the Family,” comedy
behind the scenes of a traveling circus. The most famous
midget in the leading role.
3800-01 LITTLEFIELD, LUCIEN, "The Potters" in "Getting
a Raise," adapted from J. P. McEvoy's newspaper
stories.
3827-28 LITTLEFIELD, LUCIEN, "The Potters," the second
of the J. P. MeEvoy newspaper stories, "At Home."
3881-82 LITTLEFIELD. LUCIEN, "The Potters” in "Done
in Oil.” third of the series.
3983-84 LITTLEFIELD, LUCIEN, "The Potters” In "Pa Gets
a Vacation.”
4009-10 LITTLEFIELD, LUCIEN, "The Potters” in “Big
Money." This time Pa Potter is the third in a love
triangle.
968 LOBO — the dog of dogs, in a flash novelty.
3931 LODER, LOTTI, In "Honey Gigolo." "The Girl from
Vienna” in a gorgeous Technicolor flash.
792 LOFTUS, CECILIA, noted stage star, in "Famous Im-
personations.”
532 LOOMIS TWINS, vaudeville child entertainers. In three
songs.
June 28, 1930
FILM BUYER SECTION
19
2575-6 LOVE, BESSIE, AND EDDIE FOY, in a two-reel
comedy playlet, “The Swell Head."
2278 LOVE, MONTAGU, stage and screen star. In "Character
Studies."
2565 LOWRY, ED, "the happy jester," in three song selections.
2620 LYDELL AND HIGGINS, in their popular rustic act,
"A Friend of Father's."
2789 LYONS, AL, AND FOUR HORSEMEN, Introducing the
noted accordionist and his three accompanists in "Mu-
sical Melange."
2347 LYONS, JIMMY, varieties "general of hilarity," in an
amusing monologue on war and statesmen.
2408 LYONS, JIMMY, in a monologue packed with satire.
945 LYTELL, BILLY, AND TOM FANT, in "Two of a
Kind." Song and dance.
M
617 MAC GREGOR, BOB, radio Scotch comedian, in comedy
monologue and songs.
613 MAC GREGOR, KNIGHT, musical comedy and concert
baritone, in three songs, including "On the Road to
Mandalay."
2795 MACK AND PURDY, variety headliners, in a parade
of fast chatter, "An Everyday Occurrence."
716 MARCELL E, MISS, singing southern syncopated songs.
Director, Bryan Foy.
2741 MARLOWE AND JORDAN, English music hall favorites,
in "Songs and Impressions."
2111 MARSHALL, S. L.f & THREE BAD BOYS, the "silver
voiced American soprano" and "the Hollywood enter-
tainers," in three songs, directed by Bryan Foy.
fl 98 MARTINELLI, GIOVANNI, famous tenor of Metropol-
itan Opera Co., singing an aria, "Vesti la Giubba"
from "I Pagliacci."
204 MARTINELLI, GIOVANNI, grand opera star, singing
"Celeste Aida" from Verdi's opera, "Aida."
474 MARTINELLI & JEANNE GORDON, in a scene from
Act II. of Bizet's "Carmen."
509 MARTINELLI, GIOVANNI, assisted by D’Angelo, basso,
in a duet from Act IV. of the opera, "La Juive."
510 MARTINELLI, GIOVANNI, in the aria, "Va Prononcer
Ma Mort" from Act IV. of the opera, "La Juive."
943 MARTINELLI, GIOVANNI, in selections from "Mar-
tha," assisted by Livia Marracci, soprano.
944 MARTINELLI, GIOVANNI, in arias from "II Trovatore,"
assisted by Livia Marracci.
953 MARTINELLI, GIOVANNI, singing "Celeste Aida."
from Verdi's opera, "Aida," assisted by Adam Didur,
basso.
974 MARTINELLI, GIOVANNI, in the prison scene from
Gounod’s "Faust."
2731 MAUGHAN, DORA, star of the English music halls, in
"The Bad, Bad Woman." She sings three songs.
2732 MAUGHAN, DORA, in song impressions, assisted by
Walter Fehl. tenor.
492 MARVIN, JOHNNY, musical comedy and phonograph
star, in four popular songs.
961 MASON, HOMER, AND MARGUERITE KEELER, in
"Money, Money, Money," a hilarious comedy of a
too-rich pair.
951 MAY. JOE, AND DOROTHY OAKS, in "A Perfect
Understanding," an offering of snappy jokes and songs.
2339 MAYER & EVANS, "The Cowboy and His Girl," in a
new selection.
2336 MAYER & EVANS, in a comedy skit with songs.
728 MAYHEW, STELLA, musical comedy star, in songs.
965 MAYOR, LEW, in "Gym Jams," a novel exhibition by
the ace juggler.
2239 McAVOY, MAY, screen star, in a comedy, "Sunny
California," with Richard Carle in the cast.
2169 MclNTOSH, BURR, stage and screen star, in his own
dramatic playlet, "Non-Support."
708 McKAY AND ARDINE, popular variety team, in a fast
comedy, "Back from Abroad."
423 McKEE, MARGARET, the famous whistler, in a whist-
ling and singing number.
946 McLALLEN, JACK AND SARAH, in a wise-cracking
skit. "Oh, Sarah."
2694 McLEOD, TEX, premiere rope spinner, in a singing and
lariat-throwing act.
612 MERLE TWINS, syncopating songsters, in three popular
numbers.
2593 MEYERS AND HANFORD, "The Arkansas Travelers."
in barefoot dancing and down-south songs.
3190 MIDDLETON, CHAS. B., in "The Frame." a gripping
3740 MIDDLETON, CHAS. B., in "Christmas Knight," a
novel drama with a powerful punch.
2263 MILJAN, JOHN, screen star, in a comedy sketch with
songs, "His Night Out."
623 MILLER AND FARREL, popular entertainers with
mandolin and miniature piano, in three selections.
862 MILLER AND LYLES, negro comedians, in a comedy
skit, "They Know Their Groceries," directed by Bryan
Foy.
879 MILLER AND LYLES, in a comedy skit with song,
"Harlem Knights."
923 MILLER AND LYLES, in "The Midnight Lodge," a
comedy sketch with a song.
881 MILLER, EDDIE, "The One Man Quartette," one man
singing a quartette arrangement of popular songs.
619 MONTGOMERY, HARRY. "The Humorologist," present-
ing a comedy of words in monologue.
519 MOORE, FLORENCE. & LT. GITZ RICE, "Broadway
comedienne and soldier-composer," in two songs.
968 MOORE, CLARENCE, presenting "Lobo — the Dog of
Dogs," in an exhibition of canine intelligence.
884 MORAN, EDDIE, AND HIS ORCHESTRA, "Shake It
Up," in a snappy offering of three popular songs.
2297 MORAN, POLLY, screen comedienne, in a monologue
with songs.
712 MORGAN, JIM AND BETTY, vaudeville headliners, in
"Songs As You Like Them.”
3988 MORGAN, PHIL, AND HEINE CONKLIN, in "Duck-
ing Duty," a comedy skit of doughboy life.
2199 MORRISON, ALEX, famous trick golfer, and a clever
comedy act, "Lessons in Golf."
485 MORRISSEY AND MILLER, popular vaudeville team,
in "The Morrissey and Miller Vitaphone Bevue."
2293 MORRISSEY AND MILLER NIGHT CLUB, a varied
revue with songs and monologue.
490 MOSCOW ART ENSEMBLE, famous group of Russian
singers in New York, in a dancing and singing offering,
"A Russian Wedding Celebration."
608 MOULAN, FRANK, musical comedy star, in three songs.
2695 MOUNTED POLICE QUINTETTE, offering characteristic
songs in "The Northern Patrol.”
873 MULHERN, MARY, AND WM. HALLIGAN, in a com-
edy skit, "Somewhere in Jersey." Directed by Bryan
Foy.
2108 MURRAY AND LA VERE. accordionist and girl imi-
tator. in songs and accordion solos.
849 MURRAY. JOHN T. & VIVIEN OAKLAND, screen and
stage players, in "Satires."
889 MURRAY, JOHN T., & VIVIEN OAKLAND, in a bur-
lesque murder trial, "The Hall of Injustice."
3873 MURRAY, JOHN T., & VIVIEN OAKLAND, in a
comedy skit, "Who Pays."
2256 MUSSER, CLAIR OMAR, world’s foremost marimbaph-
onist, in three selections.
N
2190 NAVARRA, LEON, talented piano player, in classical
and jazz tunes.
2116 NAZARRO, CLIFF. AND TWO MARJORIES. Nazarro
gives a number of piano selections, while the Two
Marjories sing negro spirituals.
719 NEAL SISTERS, vaudeville headliners. In a singing act,
"Blondes That Gentlemen Prefer.”
2548 NELSON, EDDIE, AND COMPANY, in a comedy skit,
"Stop and Go.”
2296 NEWELL, BILLY AND ELSA, "Those Hot Tamales”
of vaudeville, in a comic song number.
2766 NEWHOFF AND PHELPS, variety favorites in an
original sketch with songs, “Cross Words."
870 NICHOLS. “RED,” & HIS FIVE PENNIES, in three
samples of Ehivering syncopation.
2662 NORMAN, KARYL, the famous “Creole Fashion Plate,”
in "Types." He gives his famous female Impersona-
tions, and sings.
2663 NORMAN, KARYL, in “Silks and Satins," further
female impersonations and songs.
2756 NORTH, JACK, banjo wizard, in "The Ban-jokester."
2707 NORWORTH, JACK, stage and variety matinee idol, in
three songs.
787 NORWORTH, MR. & MRS. JACK, in "Odds and
Ends." peppy patter, with several of Norworth’s songs.
2289 NOTRE DAME GLEE CLUB, popular collegiate glee
club; seml-classical and collegiate songs.
o
349 OAKLAND, VIVIEN, AND JOHN T. MURRAY, stage
and screen players, in "Satires."
889 OAKLAND AND MURRAY, in a burlesque murder
trial, "The Hall of Injustice."
3873 OAKLAND AND MURRAY, in "Who Pays." a comedy.
429 OAKLAND, WILL, popular radio tenor, in three selec-
tions.
430 OAKLAND, WILL, in four songs.
2607-08 OBER, ROBERT, stage and film star in a two-reel
playlet, "A Regular Business Man."
842 O’BRIEN, NEIL, AND JAMES J. CORBETT, famous
minstrel and the former heavyweight champion, in com-
edy chatter.
807 O’CONNELL, HUGH, in a newspaper playlet, "The
Familiar Face."
838 O’CONNELL, HUGH, in a newspaper comedy, "The
Interview."
895 O’CONNELL, HUGH, in third newspaper series, "Dead
or Alive."
978 O’CONNELL, HUGH, in "Find the Woman," another
of the newspaper series comedy.
553 OH MAN AND ARDEN, "the piano duetists," in three
selections.
3781 O’MALLEY, PAT, in "The People Versus," dramatic
playlet.
2119 O’NEIL AND VERMONT, famous blackface comedians,
in two songs.
2710 ORTH, FRANK, in "Meet the Wife." an original one-
act play.
950 OSTERMAN, JACK, in "Talking It Over," male vocal
two songs.
P
2246 PADDEN, SARAH, stage star, in "The Eternal Bar-
rier." a dramatic monologue.
2268 PADDEN, SARAH, in a playlet entitled "Souvenirs."
746 PAINTER, ELEANOR, musical comedy star, in three
songs.
794 PALM BEACH FOUR, Night Club Quartet, in songs.
3674-75 PANGBORN, FRANKLIN, in "Poor Aubrey." com-
edy playlet based on the play, "The Show-off."
3942-43 PANGBORN. FRANKLIN, in "Reno or Bust," a
two-reel farce comedy.
2883 PARAGONS, THE, in an atmospheric presentation with
songs, "In the Tropics.”
928 PAULO, PAQUITA & CHIQUITA, in romantic tunes
of Spain and Mexico.
2103 PEABODY, EDDIE, in "Banjomania." Five selections.
2539 PEABODY, EDDIE, ban joist, and his partner, Jimmie
Maisel, in "In a Music Shop."
2560 PEABODY, EDDIE, king of banjo players, with his
partner, Jimmie Maisel ,in five selections.
3641 PENNINGTON, ANN, in "Hello, Baby." "Technicolor
flash.
940 PERFECT, ROSE, in "The Girl With the Golden
Voice," prim a donna of George White’s Scandals; sings
three songs.
815 PETERSON, CHARLES C., billiard champion, in an
exhibition of fancy shots.
917 PICON. MOLLY, comedienne. Two songs.
3816 PLANTATION TRIO, in "The Land of Harmony." Four
songs.
2320 POLICE QUARTET, four singing cops from Hollywood,
in four selections.
2554 POLLARD, DAPHNE, English comedienne, in an act
for which she is internationally famous, "Wanted — a
Man.”
2567 POLLARD, DAPHNE, English comedienne, in a comedy
sketch, "Cleo to Cleopatra."
3800-01 POTTERS, THE. in "Getting a Raise," first of the
Potters series adapted from the J. P. McEvoy newspaper
stories.
3827-28 POTTERS, THE, in "At Home," second of the
Potters series adapted from the J. P. McEvoy newspaper
stories.
3881-82 POTTERS, THE, in "Done in Oil," third of the
Potters series adapted from the J. P. McEvoy newspaper
stories.
3983-84 POTTERS, THE, in "Pa Gets a Vacation," fourth
of the Potters series adapted from the J. P. McEvoy
newspaper stories.
4009-10 POTTERS, THE, in "Big Money,” fifth of the
Potters series adapted from the J. P. McEvoy newspaper
stories.
841 PRICE, GEORGIE, stage star in "Don't Get Nervous."
Two songs.
2106 PRIOR, ALLAN, Australian tenor, musical comedy
star, in two songs.
2101 PULLMAN PORTERS, THOSE, "Kings of Harmony,"
in a selection of songs.
2128 PURSELL, JUNE, "Hollywood's radio girl," in three
songs.
Q
2574 QUILLAN, EDDIE, AND FAMILY, in "A Little Bit of
Everything." Two songs.
R
524 RAISA. ROSA. & GIACOMO RIMINI, in a duet from
Act IV. of Verdi's "II Trovatore."
2545 RAISA, ROSA, opera star, in two popular pieces.
"Good-bye" and "Eli Eli."
2546 RAISA, ROSA, singing "Plaisir d'Amour" and "La
Paloma."
2900 RANGERS, THE, in "After the Round-Up." a cowboy
carnival with songs.
3335 RATOFF, GREGORY, in "For Sale." Comedy.
2358 RAWLINSON, HERBERT, screen star in a monologue.
530 RECORD BOYS, THE, "the radio winners," presenting
popular and comedy songs.
531 RECORD BOYS, THE, in a second group of popular
and comedy songs.
2748 REDMOND & WELLS, in "The Gyp," a satire on fake
fortune telling.
2628 REGAN, JOSEPH, America's foremost Irish tenor, in
three songs.
980 RENNIE, JAMES, in "Two Rounds of Love." Comedy
of a scrappily married stage pair.
482 REVELERS. THE. radio and phonograph artists, in
three harmony numbers.
483 REVELERS, THE, radio and phonograph artists In
three harmony numbers.
2243 RICE, FANNY, vaudeville headliner, in character songs.
519 RICE, LT. GITZ. AND FLORENCE MOORE, in comedy
monologue and songs.
2279 RICH, IRENE, screen star, in dramatic playlet, "The
Beast."
2368 RICH, IRENE, in a playlet by Jack Lait, "Lead,
Kindly Light."
4033 RICH, LILLIAN, in "The Eternal Triangle." Novel
playlet.
2270 RICHARDSON. FRANK, the "joyboy of song, in a
program of popular song hits.
2329 RICHARDSON, FRANK, in a program of varied mod-
ern tunes. _
3799 RICHMOND, WARNER, in "Vengeance.’ Dramatio
playlet of a trio of circus dare-devils.
2248 RICKARD, VERNON, in "The Hunt," offering several
hunting songs. . .
2277 RICKARD, VERNON, in "In the Mines. Bicltard and
the Black Diamond Four in a selection of songs.
415 RIGOLETTO QUARTET, from "Bigoletto.” with Ben-
“ iamino Gigli, Jeanne Gordon. Marion Talley, Giuseppe
De Luca.
524 RIMINI, GIACOMO, & ROSA RAISA, opera stars. Bulg-
ing duet from Act. IV. of Verdi's opera, II Trovatore.
9967 RIN-TIN-TIN. dog star of the films, and his master,
2 7 Lee Duncan ' Binty performs some of his tricks, flash-
backs showing scenes from some of his pictures.
813 ROBERTSON, GUY, in "Highwater," a song-poem or
the southland. , ..
2550 ROGERS, CHARLES, in a light comedy satire. The
Movie-man." , ,
2541 ROGERS. CHARLES, in his popular vaudeville comedy.
"The Ice-man." ...
420 ROLLICK ERS, THE, harmony singing quartet, with
piano accompaniment.
421 ROLLICK ERS, THE, harmony quartet. Two numbers.
516 ROSELLE & MACK, songs and dances.
558 ROSENBLATT. CANTOR, JOSEPH rnost famous ^inger
of Hebrew chants, singing Omar Babbi Eiosor.
2203 ROSENBLATT. CANTOR. JOSEPH, and male choir.
910 ROSEN ERHaGEORGE, in "The Fallen Star." Drama.
2348 ^OW^An'd^'aOeIe, ^ sfnger and musical comedy
star, in "Stories in Songs.
2539 RUBIN, BENNY, stage comedian, in monologue and
979ft RUEiiNI JAN. violin vertuoso, assisted by Vernon
Rickard! Irish tenor, and Mona Content, in three songs.
2568-69 RUGGLES, CHARLES, & CO., stage star, in a play-
726 RYANWlDOROTHY, & ROSETTE, in a charming song
874 RYANMic!!L^TTA.rel'r0UKE YELLMAN. in "Song-
998 rS ^n/S? ffEN0R|nETmTErSLEE. in "Websterian
students." Comedy.
2160
733
919
424
745
379
521
796
548
495
2814
2686
713
819
846
752
463
464
302
394
817
2109
438
439
801
798
797
799
800
SABIN, FRANK & TEDDY, vaudeville headliners, in
SANDER0SfON0.nSJULIA, & FRANK CRUM IT famous
musical comedy team, in a song program, Words of
SANTLEY. ZELDA, in "Little Miss Everybody." Six
SCHEPP, REX, famous banjoist, in a program of his
SCHMEUNG0n' MAX, German heavyweight champion,
SCHUMANN-^HEINk! MME., opera ^star, sings "Danny
SEDANOROCARLOs!dfamous concert violinist in Spanish
dances, Mozart's "Minuet” and Beethovens Turkish
SEDLe’y, ROY, & HIS NIGHT CLUB REVUE; catchy
tunes, peppy dancing and rollicking .
SEELEY, BLOSSOM, stage and variety star, in a pro
Segal! VIVIENNE, & JOHN CHARLES THOMAS,
musical comedy star and the American baritone, 1
"Will You Remember Me?", from ‘Maytime.
SERENADERS, THE, in red hot comedy, presenting a
double quartet, of male voices. »» \n
SHAW & LEE, known as the Beau Brummels, in
SH ELLEY, FRANCES, leading lady of "Rain or Shine."
sTl LK? FBAN K X., burlesque tramp comedian, in a
SHELLEY °FRANCES, AND FOUR ETON BOYS, stage,
radio and night club entertainer, assisted by a male
Quartet, in three songs. Directed by Murray t
SINCLAIR & LA MARR, two wise-craclang ladies from
vaudeville, in "In at the Seashore." ft.n
SISSLE & BLAKE, international stars of syncopation,
sWsLE a'bLAKE, well-known song writers and en-
tertainers. in their version of the "Big 1 arade.
SMECK ROY, "the wizard of the strings, in His
Pastimes," popular solos on Hawaiian guitar and ukulele.
SMITH. JACK, the whispering baritone or radio ana
vaudeville fame, in comedy and popular songs. _
SMITH, KATE, songbird of the South, singing two
"hot" songs. „ ... ,
SNOWDEN. CAROLYNNE, & CO., in "colored synco-
pation," with dance orchestra. . of
SPALDING, ALBERT, renowned American violinist
plays Chopin's "Nocturne No. 12 in G Major and
Franz Schubert's "Hark, Hark, the Lark. . „
SPALDING, ALBERT, twp violin solos, Gypsy Airs,
bv Sarasate, and "Souvenir." by Drdla.
SPALDING. ALBERT, playing bis own composition,
"Alabama," and Chopin's "Valse in G Flat.
SPALDING. ALBERT, playing Mozarts Minuet in
D," and Kreisler's "Leibesfreud."
SPALDING ALBERT, plays on the violin "Ave Maria"
and "Waltz in A."
SPALDING, ALBERT, in two sparkling violin solos,
"Traumerei" and "Romanza Andaluza."
SPALDING. ALBERT, great American violinist, playing
20
484 STANBURY & GA IY1 BA R ELLI . “the Doug and Garaby”
of the Roxy Gang, in a program of songs and dance.
861 STANBURY, DOUGLAS, &. HIS VETERANS, singing
“I'm Marching Home to You."
918 STANBURY, DOUGLAS, in “Pack Up Your Troubles,"
singing five numbers.
714 STANLEY & GINGER, a variety song and dance team,
in “A Few Absurd Moments."
2586 STANTON. VAL & ERNIE, variety and musical comedy
comedians, in a comedy sketch, “Cut Yourself a Piece
of Cake."
2587 STANTON, VAL & ERNIE, in an act in which they
have appeared on the stage, “English as She Is Not
Spoken."
2349 STOLL, FLYNN & CO., the jazz-mania quintet, in a
program of songs.
2783 STONE. IRENE, musical comedy star, in “Songs as
You Like Them."
929 SUMMERS AND HUNT, in “Some Pumpkins." Barn
dance. Two songs.
539 SUNSHINE BOYS, in a group of songs.
540 SUNSHINE BOYS, radio stars in a song program.
3334 SWEET, BLANCHE, in “Always Faithful." Comedy
drama.
2544 SWOR, BERT, musical comedy star, in “Ducks and
Deducts."
2543 SWOR, BERT, in his famous comedy sketch, "A Color-
ful Sermon."
731 SYNCO. PETS, THE FOUR, variety artists in a semi-
classical instrumental number, “Musical Moments."
T
415 TALLEY. GIGLI, DE LUCA & GORDON, in auartet
from “Rigoletto."
499 TALLEY, MARION. &. BENIAMINO GIGLI, in a duet
from Act I. of the opera, “Lucia Di Lammermoor."
767 TATE, HARRY, famous comedian of the London music
halls, in a laughable skit, “The Patent Office."
754-55 TATE, HARRY, English comedian, in a comedy
sketch. “Motoring."
2666-67 TERRY, ETHEL GRAY, dramatic sketch, “Sharp
Tools."
481 THOMAS, JOHN CHARLES, American baritone, sing-
ing the prologue to “I Pagliacci."
493 THOMAS, JOHN CHARLES, baritone of the musical
comedy stage, singing “Danny Deever" and “In the
Gloaming."
495 THOMAS. J. C., AND VIVIENNE SEGAL, in a duet.
“Will You Remember Me?", from “Maytime."
827 THOMAS, QUINTETTE. NORMAN, in “Harlem Ma-
nia,” negro songs and dances.
955 TIMBERG, HERMAN, in comedy songs and dances, in
“The Love Boat."
2755 TIMBLIN AND RAYMOND, vaudeville headliners, in
“A Pair of Aces." Sing three songs.
3679 TIMBLIN. SLIM, in “Revival Day,” a colored comedy.
784 TINY TOWN REVUE, “Pageant of the Lilliputians,"
clever dancing and singing by midgets.
766 TISDALE. CLARENCE, a negro tenor, in southern songs.
897-98 TOLER, SIDNEY, in a burlesque on the old time
melodramas, “In the Nick of Time."
936 TRAHAN, AL, vaudeville and musical comedy feature,
in “The Musicale," songs and patter.
949 TRAPS, BUDDY, marvel drummer in “Sound Effects."
2105 TRIGG & MAXWELL, in “hot songs" and hot fingers.
909 TRUEMAN, PAULA, in “A Glimpse of the Stars," in
which she impersonates famous stage and screen stars.
2359 TUMANOVA, RENEE & CO., “three Russian gypsies,"
famous all over Europe, in a program of songs.
U
2758 ULIS & CLARK, musical comedy stars, in a sketch
with songs. “In Dutch."
479 USHER, MAY, vaudeville comedian, in “Lyrics of Life."
503 UTICA JUBILEE SINGERS, negro spiritual singers, in
a program of Southern plantation songs.
V
395 VAN & SCHENCK, stage and vaudeville stars in a pro-
gram of songs.
465 VAN & SCHENCK, famous radio and stage stars, in
a group of popular songs.
804 VARSITY THREE, THE (Babe, Bob & .Tack Hauser),
in “Blue Streaks of Rhythm," songs and dances.
717 VELIE, JAY, musical comedy tenor, in “A Journey of
Songs."
2784 VELIE, JAY, in a group of songs.
718 VELIE. JAY. in songs of love.
2815 VERNON, HOPE, variety star, in a group of four
songs and imitation of violin sounds.
709 VIOLINSKY, SOL, eccentric composer and vaudeville
star, who plays the piano and violin simultaneously.
Four selections.
W
2691 WALDRON. JACK, talented stage actor, in a song
number, “A Little Breath of Broadway."
2418 WALTHALL, HENRY B., famous screen star — the Little
Colonel of the screen epic. “Birth of a Nation" — in a
dramatic playlet, “Retribution."
3798 WALTHALL, HENRY B., in a crook drama, “The
Pay Off."
721 WARD. FANNIE, perennial flapper of the English and
American stage, in “The Miracle Woman."
2148 WARD. SOLLY, vaudeville and stage headliner, in one
of his best known comedy sketches. “At the Party."
3740 WASHBURN, BRYANT, in “Christmas Knight," a
novel drama.
3778 WASHBURN, BRYANT, in a human interest drama,
“Niagara Falls."
3753 WATSON, BOBBY, in a Technicolor musical, “Contrary
Mary."
3680 WATSON. BOBBY, in a domestic comedy, “Maid’s
Night Out."
925 WATSON. FANNY & KITTY, in “Bigger and Better,"
harmonizing in popular song numbers.
2135 WATTS AND GILBERT, “the talking violin and blues
singer." Bobby Gilbert plays the violin, while Wade
Watts croons the blues.
570 WEBER AND FIELDS, famous musical comedy stars,
in “Mike and Meyer."
2145 WELLMAN AND RUSSELL, in the “Sweet Long Ago."
a picturesque offering of colonial costumes and old-time
tunes and modern melodies.
2735 WELLS, GIL, popular blues singer, in three of his
latest songs.
361 WERRENRATH, REINALD. famous baritone, singing
“On the Road to Mandalay" and “Duna."
365 WERRENRATH. REINALD, American baritone, singing
“Long, Long Trail" and “Heart of a Rose."
2189 WEST. PAT, & MIDDIES, syncopated blues players, in
a lively program.
2919 WEST. ARTHUR PAT, in a singing atmospheric com-
edy, “Ship Ahoy."
FILM BUYER SECTION
2318 WESTON & LYONS, in a “Bowery Bouncer and His
Belle." Apache dances and songs.
821 WHEELER, BERT, stage star, in a comedy of theatrical
life, “Small Timers."
2689 WHITE, EDDIE, variety and musical comedy star, in
a monologue with songs, “I Thank You."
741 WHITING AND BURT, in “Song Sayings," an act
from the big time vaudeville circuit.
703 WHITMAN, FRANK, “the surprising fiddler," who
plays his violin with a card, bottle or a bow. Four
selections.
2538 WHITMORE, DOROTHY, popular prima donna, in a
group of songs.
2113 WILDEY & SHEEHAN, radio and vaudeville artists, in
a group of songs.
573 WILLIAMS, FRANCES, “Broadway’s Queen of Jazz,"
in a group of songs.
882 WILLIAMS, ROGER, in “Moments of Mimicry#" di-
rected by Murray Roth.
2237 WILSON, LOIS, screen star, with Edward Everett Hor-
ton, in a comedy playlet, “Miss Information.”
2126 WONG, JOE, “Chinese Jazz Boy," in a group of songs.
2129 WOOD, BRITT, in “The Boob and His Harmonica,"
an offering that is different.
979 WORK, MILTON C., famous international bridge ex-
pert, gives highlights and humors of the popular pastime.
Y
527 YACHT CLUB BOYS, a popular instrumental and vocal
group in a program of comedy songs.
528 YACHT CLUB BOYS, in four popular songs.
874 YELLMAN, DUKE, AND COLETTA RYAN, in “Song-
ology."
928 YORKE AND JOHNSON, vaudeville stars and radio
artists, in a program of three songs.
Z
876 ZARDO, ERIC. AND GUIDO CICCOLINI, concert pian-
ist and new leading tenor, in three classic songs.
II — Playlets and Flash Varieties
A
973 ABSENT MINDED, with Wallace Ford, stage star, in a
riotous comedy skit.
2664-65 ACROSS THE BORDER, with Sarah Padden, stage
star in a thrilling playlet. Directed by Bryan Foy.
2648-49 AIN’T IT THE TRUTH, a comedy of manners, in
two reels, written by Ralph Spence.
2677-78 ALIBI, THE, a stirring dramatic playlet in which
Kenneth Harlan, famous screen star, has the leading
role.
903 ALLEN’S. FRED. PRIZE PLAYLETS, with Fred Allen
in three of his original blackout sketches.
818 ALL GIRL REVUE, all-singing and all-dancing show
with four songs.
3289-90 ALL SQUARE, a highly dramatic playlet.
3334 ALWAYS FAITHFUL, with Blanche Sweet, screen
star, in a comedy drama.
2130 AMATEUR NIGHT, with William Demarest, noted
screen star. Comedy presenting the old time weekly
feature of amateur night.
3719 AND HOW. with Ann Greenway. A singing and danc-
ing show in Technicolor.
3676 — AND WIFE, with Frank Davis and Bernice Elliot.
A brand new comedy angle on domestic relations.
920 APARTMENT HUNTING, with Fisher and Hurst,
vaudeville headliners, in an amusing skit and songs.
875 APOLLON, DAVE, AND HIS RUSSIAN STARS, Dave
Apollon, comedian musician playing American Jazz;
four songs.
3280 AT THE CHURCH FESTIVAL, with Dick Henderson.
vaudeville favorite, in an offering of jokes and songs.
988 AT YOUR SERVICE, with a Broadway cast. A
travesty on modern hotel service. Good comedy.
2252 AUTHOR. THE, comedy with Walter Weems, noted
variety star. Directed by Bryan Foy.
B
3640 BARBER SHOP CHORD, THE, snappy song and dance
entertainment in a musical barber shop.
2279 BEAST, THE, with Irene Rich known as “the screen’s
loveliest lady" in a drama supported by John Miljan.
Directed by Bryan Foy.
939 BENEFIT, THE, with Joe Frisco, Broadway star, in
song and dance with a screaming imitation of Helen
Morgan.
840 BIG PA RADERS. THE, a flash act of songs and dances
with six heavyweight boys and girls.
925 BIGGER AND BETTER, with Fanny and Kitty Wat-
son, harmonizing comediennes in a presentation of com-
edy songs.
2273 BOOKWORM, THE, with Harry J. Conley, a comedy
sketch written by Willard Mack. Directed by Bryan
Foy.
960 BROADWAY’S LIKE THAT, with Ruth Etting. She is
supported by an excellent cast.
967 BUBBLE PARTY, THE, comedy, three songs. Brings
back the Gay Nineties.
3898 BUBBLES, technicolor flash, with the Yitaphone Kiddies.
C
999 CAVE CLUB. THE, singing and dancing act with a
Broadway cast.
2562 CEBALLOS’ REVUE, LARRY, musical revue with the
Vitaphone Girls, eight numbers.
2627 CEBALLOS’ REVUE. LARRY— ROOF GARDEN RE-
VUE, a flash act classic song and dance show.
2661 CEBALLOS’ UNDERSEA REVUE. LARRY, an under-
sea flash act. Directed by Bryan Foy.
2693 CEBALLOS’ CRYSTAL CAVE REVUE, LARRY, flash.
Larry Ceballos is famous for his exotic and eccentric
arrangements.
993 CHEER LEADER, THE, a drama with a background of
, college life, with Tom Douglas.
3740 COMMUNITY KNIGHT, with Bryant Washburn, Helen
Jerome Eddy and Charles B. Middleton. A one reel
dramatic playlet.
2288 COMMUNITY SINGING, with Lynn Cowan in five songs.
Directed by Bryan Foy.
3753 CONTRARY MARY, with Bobby Watson in a lavish
song and dance presentation in Technicolor.
D
3669 DANCE OF THE PAPER DOLLS, with the talented
Vitaphone Kiddies. Songs and dances in Technicolor.
3529 DANGER, lomance portrayed in drama with a Broad-
way cast.
3333 DEAD LINE, THE, a thrilling drama of the under-
world.
June 28, 1930
895 DEAD OR ALIVE, a comedy playlet with Hugh O’Con-
nell, adept interpreter of “drunk" roles.
2234 DEATH SHIP, THE, with Mitchell Lewis, Jason Ro-
bards. screen stars, in a thrilling dramatic playlet.
989 DESERT THRILLS, romance in the desert with captivat-
ing singing and dancing.
2566 DIXIE DAYS, the negro spirituals of the south are
sung by a group of Southern darkies, four songs.
2590 DON’T BE JEALOUS, with Joe E. Brown, musical
comedy star, in a one-reel playlet. Directed by Bryan
Foy.
3988 DUCKING DUTY, a comedy of doughboy life after the
signing of the armistice. With Heinie Conklin and
Phil Morgan.
E
4033 ETERNAL TRIANGLE, THE. with Lillian Rich, Wynd-
ham Standing and Armand Kaliz. A humorous satire of
love in three countries.
183 EVENING ON THE DON, flash act of 11 performers
and an orchestra.
3895-96 EVOLUTION OF THE DANCE, a Technicolor re-
view of the. development of the dance through the ages.
Lupino Lane finishes the number with a burlesque of
interpretative dancing.
F
904-05 FAINT HEART, with Bert Lahr, two reel comedy
playlet. In the cast is also Bobbe Arnst.
910 FALLEN STAR, THE, with George Rosener, drama.
Characterization of a fallen star.
807 FAMILIAR FACE, THE, with Hugh O'Connell, comedy
drama of a metropolitan newspaper office.
1006 FIGHT, THE, with Norman Brokenshire famous radio
personality. Supported by Hazel Forbes, Ziegfeld beauty.
From a Ring Lardner story.
3179-80 FINDERS KEEPERS, with Helen Ferguson, a two
reel comedy by George Kelly, Pulitzer prize winner.
978 FIND THE WOMAN, with Hugh O’Connell in another
comedy role of the souse newspaper reporter.
3238-39 FLATTERING WORD, THE, with Harrison Ford in
a satire of the touring actor. George Kelly wrote the
playlet.
985 FOOTNOTES, a dancing and singing novelty with a
Broadway musical comedy cast.
3335 FOR SALE, a comedy with Gregory Ratoff, stage star.
3190 FRAME, THE, a crook drama with William Boyd
assisted by Charles B. Middleton.
2149 FRENCH LEAVE, a rememberance of the war days with
comedy situations and songs.
G
811 GAY NINETIES, THE, or the Unfaithful Husband, a
burlesque of the plays in the gay nineties, with three
songs.
3800-01 GETTING A RAISE, the first of the J. P. McAvoy
“The Potters" series with Lucien Littlefield and
Lucille Ward in the principal roles.
2563-64 GIVING IN, Harry Delf. the Broadway comedian in
an engaging playlet directed by Murray Roth. Hedda
Hopper is in the cast.
2849-50 GOSSIP, a two reel comedy with Robert Emmett
Keane who is supported by John Miljan, screen star.
965 GYM- JAMS, fun and trick juggling in a gymnasium
with Lew Mayor.
H
889 HALL OF INJUSTICE, THE, starring the stage and
screen players John T. Murray and Vivien Oakland, a
take-off on a modern murder trial. Directed by Murray
Roth.
879 HARLEM KNIGHTS, a comedy with Miller and Lyles,
famous colored comics of the legitimate stage.
422 HAWAIIAN NIGHTS, selections by native Hawaiian or-
chestra and dances by Hawaiian girls.
3300 HEAD OF THE FAMILY, THE, a comedy with Little
Billy, vest pocket comedian of the stage.
990 HEAD MAN, THE, Hugh O'Connell in a new comedy
role. He is supported by Kitty Kelly.
3641-42 HELLO BABY, peppy songs and dances by Ann
Pennington.
930-31 HELLO THAR, a two reel comedy of the Yukon
with Eddie Buzzell.
4034 HER RELATIVES, a slapstick comedy of pesty in-laws
with Neely Edwards.
3824 HOLIDAY IN STORYLAND, a Technicolor song and
dance presentation with the talented Vitaphone Kiddies.
3897 HOLLAND, a Technicolor musical number with a pic-
turesque Dutch setting.
2235 HOLLYWOOD BOUND, a satire on male beauty contest
starring Gladys Brockwell with James Bradbury, Neely
Edwards and others.
2660 HOW’S YOUR STOCK? a story of the pitfalls of Wall
St. as told by the ticker tape with Eugene Palette,
Mary Doran. Charles Sellon and others.
2248 HUNT. THE, a program of hunting songs offered by
Vernon Richard, Duncan Sisters and the Frolickers
Quartet.
I
907 ILLUSIONS, with Fred Keating, magician, in some of
his trick offerings.
938 IMAGINE MY EMBARRASSMENT, a comedy attraction
with Ann Codee and Frank Orth.
2117 IN A BLACKSMITH SHOP, a sextette of soloists fea-
turing J. Delos Jewkes. Directed by Bryan Foy and
accompanied by the Vitaphone Symphony Orchestra.
“The Anvil Chorus" and the “Armourer's" song frcm
“Robin Hood” are included.
2142 IN A MONASTERY CELLAR, a monastery quartet with
bass singer in a picturesque presentation of monastery
life, with five songs.
838 INTERVIEW, THE, Hugh O'Connell as the drunken
reporter in a newspaper comedy, written by Russell
Crouse, directed by Arthur Rurley.
2277 IN THE MINES, Vernon Rickard and the Black Dia-
mond Four in “A Few Minutes in the Mines," with
seven songs.
897-898 IN THE NICK OF TIME, with Sidney Toler. A
two-reel comedy burlesque on the old blood and thun-
der mellers.
J
3899 JAPANESE BOWL, THE, a tender romance of old
Japan told in enchanting love songs. Filmed in Tech-
nicolor.
3760 JAZZ REHEARSAL, THE, a snappy singing and danc-
ing rehearsal in Technicolor.
839 JUST LIKE A MAN. a comedy of a man who thought
he could run his wife’s job at home. Directed by
Arthur Hurley. Written by John Hobble; with Martin
May, Mary Mulhern and Sybil Lee.
June 28, 1930
FILM BUYER SECTION
21
K
963-64 KEEPING COMPANY, with Eddie Buzzell. A com-
edy of a pet girl and a pet dog.
878 KIDDIES (CABARET, THE, Kiddie Night Club Review
with a cast of youngsters who sing and dance. Di-
rected by Murray Both.
L
2133 LASH. THE, Hal Crane stars In his own dramatic
playlet which has been one of vaudeville's biggest hit.
William Davidson and Richard Tucker are In the cast.
2368 LEAD, KINDLY LIGHT, human and moving playlet by
Jaok Lait starring Irene Rich.
2259 LEMON, THE, Hugh Herbert and Walter Weems are
featured In this playlet of a man who buys a cigar
store from an unscrupulous salesman.
934 LETTER BOX, THE. with little Sybil Lee In a comedy
of a little girl who wins the blessing of her grouchy
grandfather for the runaway marriage of her parents.
3825 LETTERS, a comedy presenting the Question of life
against secretary with Pauline Garon.
444 LINCOLN'S GETTYSBURG ADDRESS, an interpreta-
tion and an impersonation of Abraham Lincoln by
Lincoln Caswell in which he reads the famous Gettys-
burg Address.
919 LITTLE MISS EVERYBODY, impersonations of stars
with Zelda Santley offering six vocal selections.
968 LOBO, DOG OF DOGS, Clarence Moore offers his
clever canine who is featured with Horace Heidt and
His Californians.
3931 LONELY GIGOLO, with Lotti Loder in a Technicolor
presentation in song and dance.
955 LOVE BOAT, a pirate ship manned by a crew of
lovely girls. Herman Timberg In humorous songs and
914 LOW DOWN, “a bird's eye view of Harlem.” Well
known negro entertainers in a song and dance number.
2284 LUCKY IN LOVE, starring Clyde Cook, film star.
Written by Hugh Herbert and directed by Murray Roth.
Cast of ten.
M
933 MADCAP MUSICIAN, Herschel Henlere presents his
one-man band in a novelty comedy act.
3680 MAID’S NIGHT OUT, with Bobby Watson In a snappy
domestic comedy.
2233 MAN OF PEACE, A, starring Hobart Bosworth. dean
of cinema actors. Dramatic playlet of a quiet man
who becomes involved in a feud.
969 MASTER SWEEPER, THE, with Chester Conklin, screen
star, in a satirical comedy.
3759 MATTER OF ETHICS. A. Vivien Oakland and a large
supporting cast in a drama of the unfaithful wife and
her vengeful doctor husband.
923 MIDNIGHT LODGE. THE, with MUler and Lyles,
colored comics, in a fun offering.
3278 MILITARY POST, THE, with Roberto Guzman. Mexi-
can tenor, in a picturesque offering of songs. Filmed
in Technicolor.
3375 MINSTREL DAYS, a colored cast In songs, dances,
and gags.
2237 MISS INFORMATION, Lois Wilson and Edward Ever-
ett Horton in a dramatic playlet by Hugh Herbert.
961 MONEY, MONEY, MONEY, with Homer Mason and
Marguerite Keeler in a humorous skit.
3681-82 MORE SINNED AGAINST THAN USUAL, a bur-
lesque on the old time mellers with Charlotte Merriam,
Charles B. Middleton and Theodore Lorch.
850 MOVING DAY, Frank Hunter and Company In a com-
edy skit.
885 MUSIC HATH CHARMS. Vitaphone's favorite comedy
stars, Ann Codee and Frank Orrh, in a farce comedy.
The bashful music student takes violin lessons from
a gold digging instructress.
3413 MUSIC SHOP, THE, a humorous musical offering with
Dick Henderson.
N
3761 NAUGHTY, BUT NICE, Georges Carpentier. prize
fighter, in a song and dance offering with a bevy of
girls.
3778 NIAGARA FALLS, a human interest drama with
Bryant Washburn and Helen Jerome Eddy.
2102 NIGHT AT COFFE DAN’S. A. William Demarest Is
featured as master of ceremonies.
2138 NIGHT COURT, THE, William Demarest as a lawyer
brings a Night Club gang to night ■ court.
896 NIGHT ON THE BOWERY, A, old time favorites are
sung by WiHiam Aubrey and Company.
987 NILE GREEN, a comedy tour of Egypt with Helen
Broderick or "Fifty Million Frenchman."
776 NINETY-NINTH AMENDMENT, THE, a comedy of
anti-gambling agitators with three Broadway stars,
Charles Richmond, Veree Tesdale and Hugh O'Connell.
986 NO-ACCOUNT, THE, a drama of a lad who steals for
his sweetheart, with Russell Hardie and Josephine
Hutchinson.
2169 NON-SUPPORT, a one aot playlet written and played
by the screen star. Burr McIntosh. A drama of
divorce.
o
1002 OFFICE STEPS, an ultra-modern office with singing
and danoing typists and bosses.
946 OH SARAH, Jack McLallen and Sarah In an offering
of songs and wisecracks.
3880 ONLY THE GIRL, a technicolor musical presentation
contrasting love in the old fashioned way with the
modern jazz love.
2275 ON THE AIR, comedy in a broadcasting station with
Hugh Herbert as a comedy chief of police.
952 ON THE RANCHO, Will and Gladys Ahem, rope-danc-
ers, singers and comedians, in a humorous offering.
947 OPERATION, THE, Edgar Bergen, ventriloquist, in a
comedy sketch with his dummy.
834 OPRY HOUSE, THE, with Lew Hearn, Doris Walker
and the Mound City Blue Bio were. Jazz kings of
radio, phonograph and musical comedy, three songs.
782 OUTLAW IN-LAW, THE, a clever comedy of mothers-
in-law.
2287 OVERTONES, a dramatic playlet of characters as they
are and as they would appear to others. Ursula
Faucit, stage actress has the feature role.
P
2290 PAPA’S VACATION, riotous comedy by Hugh Herbert
and Murray Roth with William Demarest as a letter-
carrier on his vacation.
2517-18 PREDICTION, THE, comedy of a man whose life Is
changed by the telling of his fortune. Hugh Herbert
is featured.
..982 PAULO. PAQUJTA AND CHIQU1TA, in romantic tunes
of Spain and Mexico, songs and dances.
3798 PAY OFF. THE, with Henry B. Walthall, dramatic
playlet on the lives of ex-oonvicts.
3781 PEOPLE VERSUS, THE, with Pat O’Malley and Frank
Campeau. Drama.
951 PERFECT UNDERSTANDING. A, with Joe May and
Dorothy Oaks, song and dance.
3674-75 POOR AUBREY, with Franklin Pangborn, a comedy
playlet from the pen of George Kelly.
3827-28 POTTERS. THE. "At Home, second of the senes In
which Pa Potter invites his boss for dinner. Comedy
with Lucien Littlefield.
3881-82 POTTERS, THE, “Done In Oil,” more comedy with
Lucien Littlefield as Pa Potter Investing in an oil
field.
3983-84 POTTERS, THE, in "Pa Gets a Vacation,” the
PotterB provide fun in the country.
4009-10 POTTERS, THE, in "Big Money," the eternal tri-
angle involves Pa Potter in more humorous adventures.
Q
2238 QUESTION OF TODAY, THE, a comedy drama with
Audrey Ferris, Wampas Baby Star, featured. Georgie
Cooper is in the cast.
R
2141 REALIZATION, a comedy dramatic sketch directed by
Bryan Foy with Hugh Herbert featured.
2607-08 REGULAR BUSINESS MAN, A, dramatic playlet of
a man who wins both wife and fortune on a quick
Wall St. turnover. Starring Robert Ober.
3942-43 RENO OR BUST, with Franklin Pangborn and
Bernice Elliot in a two reel farce comedy of marriage.
2418 RETRIBUTION, a clever dramatic playlet starring
Henry B. Walthall.
3679 REVIVAL DAY, with Slim Timblin, burnt cork character
comedian in a comedy presentation.
921-22 ROOM 909, Robert Emmett Keane and Claire Whit-
ney in a light comedy with clever gags.
S
849 SATIRES, sparkling satire on Broadway mystery plays,
starring John T. Murray and Vivien Oakland, popular
stage and screen artists.
796 SEDLEY, ROY, AND HIS NIGHT CLUB REVUE, a
complete night club revue with Roy Sedley as master
of ceremonies assisted by Beth Miller, a blues singer,
and Billy Smith, eccentric dancer.
2139 SERPENTINE, THE, Vitaphone Girls, featuring Elmira
Lane, soprano, in a novel dance creation accompanied
by a Jazz orchestra.
884 SHAKE IT UP, Eddie Moran's Orchestra in three popu-
lar songs.
3989 SHAKESPEARE WAS RIGHT, a Technicolor offering
that proves Shakespeare had pep in songs and dances.
2666-67 SHARP TOOLS, Ethel Grey Terry. William Davidson
and others in a dramatic sketch in which two crooks are
brought to justice by the children of an officer killed
by the gang.
3900 SHE WHO GETS SLAPPED, slapstick comedy with
Tom Dugan.
2240-41 SOLOMON’S CHILDREN, a dramatic playlet written
especially for Vitaphone by Hugh Herbert in which Mr.
Herbert plays an old Jewish father who believes his
family likes him only for his money.
178 SONG OF THE VOLGA BOATMAN, a double male
quartet of Russian singers offers this song while men
are seen pulling the boat along the Volga.
3829 SOUTH SEA PEARL, THE, with Gaston Glass. Musi-
cal comedy set in the South Seas. Filmed in Techni-
color.
2268 SOUVENIRS, Sarah Padden, stage star. In a dramatic
playlet of a mother of a shiftless son.
3279 SPANISH FIESTA, A, with Roberto Guzman, Mexican
tenor, in a presentation of two popular songs of
Spain. Filmed in Technicolor.
3279 STAND UP, THE, drama against the glittering back-
ground of New Year's eve with Bobby Watson and
Wilbur Mack.
3636 STIMULATION, with Johnny Arthur in a comedy of a
husband who leaves his wife at home and tries to have
some fun with other women.
3850 SULTAN’S JESTER, THE, songs and dances in a
Persian background. Filmed in Technicolor.
2575-76 SWELL HEAD, THE, a two-reel playlet starring
Eddie Foy, son of the famous clown of vaudeville, and
Bessie Love, film tar, with five musical numbers.
3883 SURPRISE, a slapstick comedy with Tom Dugan and
Barbara Leonard.
803 SYMPATHY, a laugh- a- minute comedy with a hen-
pecked husband out on a spree. The cast: Hobart Cavan-
augh, Regina Wallace, Harry Shannon and Wynne
Gibson.
981 SYSTEM, with Dudley Clements and Evalyn Knapp in
a comedy satire on big business methods.
2239 SUNNY CALIFORNIA, a comedy of California starring
May McAvoy and Richard Carle. Neely Edwards and
Arthur Collins in the cast.
T
983 TAKING WAYS. Ann Codee and Frank Orth in a
comedy of love-making burglars.
2319 TEN MINUTES, starring Robert Haines, famous char-
acter actor of the stage, who plays a part of a prisoner
in the death house.
2599 THANKSGIVING DAY. a delightful comedy by Addison
Burkhart in which two young doctors and an under-
taker play the chief roles. Harry Kelly is in the cast.
937 THEN AND NOW, Billy and Elsa Newall in a song
offering contrasting the courting days of 1890 with the
flaming youth of today.
784 TINY TOWN REVUE, clever dancing and singing by
midgets less than three feet tall, four musical numbers.
3722-23 TRIFLES, a drama from the pen of Susan GlaspelL.
with Jason Robards, Sarah Padden, Blanche Friderici.
Frank Campeau and ethers.
980 TWO ROUNDS OF LOVE, with James Rennie and Jean
Dixon in a comedy of a scrappily married stage pair.
2137 TUNING IN, a comedy sketch of a radio broadcasting
room, four musical selections.
945 TWO OF A KIND, with Billy Lytell and Tom Fant in
a novelty song offering.
u
926-27 UNDER DOG, THE, a two reel comedy with James
Barton, musical comedy star.
2134 UNDER THE SEA, the submarine quartet with Gus
Reed and his frolickers in sailor chanteys and sea
songs.
V
3780 VANITY, a drama of a vain wife, with Ruth Lyons,
Vivien Oakland and Rudolph Cameron.
977 VARSITY VAMP, THE, Lionel "Mike" Ames. Michi-
gan U football player, in a female impersonation.
3799 VENGEANCE, drama in the circus with Warner Rich-
mond, Natalie Moorhead. Gardner James and Mickey
McBann.
2104 VISIONS OF SPAIN, Lina Basquette is featured in
this carnival of Spanish songs and dances. Sam Ash
appears with Miss Basquette.
w
998 WEBSTERI AN STUDENTS, Ryan and Lee in a comedy
skit.
3826 WEDDING OF JACK AND JILL, THE, a Technicolor
musical offering with the clever Vitaphone Kiddies.
3849 WHAT A LIFE, musical travesty on prison reform.
2143 WHEN THE WIFE’S AWAY, a comedy sketch of a
husband throwing a party while the wife's away. Wil-
liam Demarest, songs and beautiful girls.
3667 WHITE LIES, a drama of a Russian peasant girl in
an American factory who finds her prince.
3873 WHO PAYS, John T. Murray and Vivien Oakland in a
comedy of extravagant wives who make their husbands
pay.
3668 WINDOW CLEANERS, THE, Neely Edwards and Lew
Brice in a presentation of two warbling window- wash-
ers singing about their professions.
2568-69 WIVES, ETC., starring Charles Rugglea of stage fame
with a supporting cast of four. Buggies plays a
young man who gets married while drunk and find* Ms
wife a complete stranger.
915 WHO’S WHO, with Lang and Healy in a comedy rou-
tine.
979 WORK, MILTON C., international bridge expert giving
the humors and tragedies of the game while explaining
some difficult hands.
Y
833 YOU DON’T KNOW THE HALF OF IT, Ann Butler
and Jay Brennan in a comedy number with song.
III. — Orchestras
Release No. Orchestra
2584 Arnheim, Gus, Cocoanut Grove Orchestra.
2585 Arnheim, Gus and His Ambassadors.
2136 Arnheim, Gus, Cocoanut Grove Orchestra.
2797 Bernie, Dave, Orchestra.
2796 Bernie Dave, Orchestra.
958 Bernie, Ben, Orchestra.
549 Brown Brothers, Six Original.
2285 Burtnett, Earl, Orchestra.
2286 Burtnett, Earl, Orchestra.
2294 Burtnett, Earl. Orchestra.
2295 Burtnett, Earl, Orchestra.
752 Cummins, Bernie and Orchestra.
823 Ellis, Segar and Hotel Embassy Orchestra.
710 Green’s Faydettes.
7 1 1 Green’s Flapperettes.
2112 Green, Hazel & Co.
729 Hallet, Mai and Orchestra.
730 Hallet, Mai and Orchestra.
2 1 1 4 Halstead, Henry, Orchestra.
422 Hawaiian Nights.
902 Heidt. Horace and His Californian*.
908 Heidt, Horace and His Californians.
732 Henry, Tal and Orchestra.
468 Kahn, Roger Wolfe and Orchestra.
469 Kahn, Roger Wolfe and Orchestra.
2280 Imperial Russian Cossacks.
869 Indiana Five, The.
2572 Ingenues. The.
2573 Ingenues. The.
705 Lerdo’s Mexican Orchestra.
390 Lopez, Vincent and His Orchestra.
2561 Lowry, Ed and Orchestra.
2274 Lyman, Abe and Orchestra.
2338 Lyman, Abe and Orchestra.
707 Mexican Tipica Orchestra.
2276 Moore. Prof, and Orchestra.
2266 Morgan, Gene, Orchestra.
2300 Newsboys Harmonica Band.
870 Nichols, “Red" and His Five Pennies.
872 Pollack, Ben and His Park Central Orchestra.
770 Reisman, Leo and Hotel Brunswick Orchestra.
2594 Rich, Dick and Orchestra.
2595 Rich, Dick and Orchestra.
2291 Rose, Vincent and Jackie Taylor's Orchestra.
2292 Rose, Vincent and Jackie Taylor's Orchestra.
736 Rosenthal, Harry and Orchestra.
2123 Spikes, Reb and His Follies Entertainer*.
2730 Stafford, Jesse Orchestra.
706 Tajado's Tipica Orchestra.
742 Tremaine, Paul and Aristocrats.
771 Vallee, Rudy and His Connecticut Yankee*.
427 Warings Pennsylvanians.
428 Warings Pennsylvanians.
2261 Wayman's Debutantes, Harry.
791 White, Jack and Montrealers.
844 White, Jack and Orchestra.
IV— Overtures, Marches and Concerts
Release No. Title
2499 Ameer, Tho —
Brice, Fannie-M.V.E. 49338-2-3—
2479 Rurlesco Pom peso
2459 By Wireless-Galop —
2450 Cinderella Blues
2470 Cloister Episode, A .—
2480 Cohens and Kellys, The
2389 Dance of the Hours —
2918 D’ Amour - -
2930 Desert Song Overture.
462 Evolution of Dixie —
2380 Firefly Overture .....
2530 Funiculi Funicula
2527 God Save the King .
2428 Gold and Silver —
2360 High Jinks -
2400 Katinka -
2469 La Barcarolle -
2528 La Marsellaise .......
448 Light Cavalry Overture
2460 Lindbergh Forever -
2438 March Lorraine
2529 Marcia Reale of Italy
2440 Mariette-French 2 Step
2489 Mexicana
263 Mignon
2437 Mile. Modiste —
— •'Without
....Without
— Without
Without
Without
. — — Without
.Without
Without
Without
Without
— With Film
Without
Without
Without
Without
Without
Without
Without
Without
With Film
Without
-...Without
.Without
Without
Without
Without
Without
2510 Moon Maid Without
450 Morning Noon and Night With Film
2390 Morris Dance - Without
2429 National Emblem March .Without
2490 Nochecita . Without
461 Orpheus Overture With Film
2488 Our Gang Kid Comedy - .Without
2170 Phedre Overture With Film
447 Poet and Peasant - - — With Film
449 Raymond Overture With Film
2410 Sari Overture - - Without
2439 Semper Fidelis — — Without
2399 Shepherd's Dance . Without
25! 9 Speed Maniacs -...Without
381 Spirit of 1918 With Film
2449 Spirit of St. Louis - Without
2330 Stars and Stripes, Overture Without
2520 Star Spangled Banner - — —Without
2448 Suite From the South * Without
3 1 4 Tannhauser Overture — - With Film
2509 Three Twins Without
2378 Torch Dance Overture Without
24! 9 Under the Starry Banner Without
* Without means secoM without Ilm,
SONG HITS IN
Ager, Yeilen, Bornstein Company
745 Seventh avenue , New York City
Picture
CALL OF THE WEST
THEY LEARNED ABOUT WOMEN
CHASING RAINBOWS
THE GRAND PARADE
KING OF JAZZ
Producer Songs
Columbia
M G M
M G M
Pathe
Universal
“Singin' on a Rainbow”
••mere Will Never -Be Another
Mary”
•‘Harlem Madness”
‘‘Does My Baby Love 7”
“He’s That Kind of a Pal”
■'Aintcha Baby?"
• A Man of My Own”
“Happy Days Are Here Again”
“Lucky Me, Lovable You"
“Everybody Tap”
“Molly”
"Moanin’ for You”
"Alone in the Rain”
“Song of the Dawn”
"A Bench in the Park”
“I Like to Do Things for You
“Musical Charms”
“Happy Feet”
IT’S A GREAT LIFE
PUTTIN’ ON THE RITZ
THE MELODY MAN
THE TRESPASSER
NEW YORK NIGHTS
MAMMY
Irving Berlin, Inc.
1607 Broadway, New York City
M G M
United Artists
Columbia
United Artists
United Artists
Warner Bros.
. m Following You”
'Hoosier Hop”
•I'm Sailing on a Sunbeam
With You”
'There's Danger In Your Eyes.
Cherie”
•Puttin’ on the Ritz”
‘Alice in Wonderland”
‘Broken Dreams”
'Love. Your Spell Is Everywhere”
■A Year from Today”
‘To My Mammy”
‘Let Me Sing and I’m Happy
‘Across the Breakfast Table”
Bibo-Lang Music Company
SO THIS IS PARIS uREEN
SUNNY SKIES
LADIES IN LOVE
BORDER ROMANCE
1S9S Broadway, New York City
Paramount “La La Mama
Tiffany
Chesterfield
Tiffany
“Wanna Find a Boy”
“Must Be Love”
“Oh How I Love You”
“My Big Boy”
"Yo Te Adoro”
HOLD EVERYTHING
De Sylva, Brown and Henderson, Inc.
745 Seventh avenue , New York City
(Subsidiary of WARNER BROS.)
Warner Bros.
SHOWGIRL IN HOLLYWOOD
First National
SUNNYSIDE UP
Fox
A SONG OF KENTUCKY
Fox
HAPPY DAYS
Fox
FROZEN JUSTICE
SOUTH SEA ROSE
WHY LEAVE HOME
MARIANNE
NAVY BLUES
RICH PEOPLE
Fox
Fox
Fox
M G M
M G M
Path#
...
When the Little Red Roses”
‘Sing a Little Theme Song”
‘‘To Know You Is to Love You”
‘Take It on the Chin”
‘Physically Fit”
“Isn't This a Cockeyed World”
•The Girls We Remember”
“You're the Cream in My Coffee
"I’ve Got My Eye on You”
“Hang Onto a Rainbow”
“In Hollywood”
“Aren’t We All”
“If I Had a Talking Picture of
You”
“Sunnyside Up”
“Turn on the Heat”
“Sitting by the Window”
“A Night of Happiness”
“Mona”
“I’m on a Diet of Love”
“The Right Kind of Man”
“South Sea Rose” . .. „
“Look What You've Done to Me
“Marianne”
“Navy Blues”
“One Never Knows”
GLORIFYING THE
HOT FOR PARIS
CAMEO KIRBY
Donaldson, Douglas & Gumble
1595 Broadway, New York City
AMERICAN GIRL Paramount “There Must Be Somebody Waiting
for Me”
Fox "Sweet Nothings of Love”
“I’m the Duke of Ka-Ki-Ak”
"If You Want to See Paree”
Fox “Romance”
“Home Is Heaven”
“After a Million Dreams”
Famous Music Corp.
719 Seventh avenue. New York City
(Subsidiary of
DANGEROUS NAN McGREW
QUEEN HIGH
LET’S GO NATIVE
LOVE AMONG THE MILLIONAIRES
YOUNG MAN OF MANHATTAN
THE LOVE PARADE
THE VAGABOND KING
HONEY
PARAMOUNT ON PARADE
PARAMOUNT-PUBLIX)
Paramount
Paramount
Paramount
Paramount
Paramount
Paramount
Paramount
Paramount
Paramount
“Dangerous Nan McGrew”
“I Owe You’’
“Seems to Me”
“Brother. Just Laugh It Off”
“I’m Afraid of You”
“Let’s Go Native”
“It Seems to Be Spring”
“I Gotta a Yen for You”
“My Mad Moment”
“Love Among the Millionaires”
“Believe It or Not I’ve Lost My
Mind”
“I’ve Got ‘It’ ”
“I’ll Bob Along with a Bob-o
Link”
“I’d Fall In Love All Over Again”
“Dream Lover”
“My Love Parade”
“Let’s Be Common”
“March of the Grenadiers”
“Only a Rose”
“Song of the Vagabonds”
“Some Day”
“Vagabond King Waltz”
(Hugeette Waltz)
“Love Me Tonight”
“Sing You Sinners”
“In My Little Hope Chest”
“I Don’t Need Atmosphere”
“Let’s Be Domestic”
“Sweepin’ the Clouds Away”
“Any Time’s the Time to Fall In
Love”
Picture
Producer
Songs
BIG POND
Paramount
“You Brought Me a New Kind of
Love”
“Livin’ In the Sunlight”
“Mia Cara”
SAFETY IN NUMBERS
Paramount “My Future Just Went Past”
“Do You Play, Madame?”
“A Bee in My Boudoir”
AAA
Leo Feist, Inc.
231 West 40th street , New York City
(RADIO MUSIC COMPANY)
RIO RITA
RKO
“You’re Always in My Arms”
“Rio Rita”
"If You’re in Love You’ll Waltz”
“Sweetheart, We Need Each Othsr"
“The Rangers Song”
“The Kinkajou”
“Following the Sun Around”
HELL HARBOR
United Artists
“Caribbean Love Song”
KING OF JAZZ
Universal
...
“It Happened in Monterey”
"Ragamuffin Romeo”
“My Bridal Veil”
Handman, Kent and Goodman, Inc.
745 Seventh avenue , New York City
(Subsidiary of
UNIVERSAL
FILM)
ALL QUIET ON THE WESTERN FRONT
CAPTAIN OF THE GUARD
Universal
Universal
“All Quiet on the Western Front”
“Kor You”
“You, You Alone”
“Maids On Parade”
HIDE-OUT
Universal
“Can It Be?”
“Just You and 1”
CZAR OF BROADWAY
Universal
“That Homestead Steady of Mine”
“Collegiate Love”
“Melancholy”
WHAT MEN WANT
Universal
“My Baby an* Me”
“What a Perfect Night for Love”
THE STORM
Universal
“Pierret & Pierrote”
WHITE HELL OF PITZ PALU
Universal
“Loving You”
SONS OF THE SADDLE
Universal
“The Trail Herd Song”
“Down the Home Trail With You”
SONG OF THE CABALLERO
Universal
“Mi Caballero”
AAA
Harms, Inc.
62-4 West 45th street , Neto York City
(Subsidiary of WARNER BROS.)
SPRING IS HERE
SONG OF THE FLAME
GOLDEN DAWN
ISLE OF ESCAPE
THE VAGABOND LOVER
SALLY
HIT THE DECK
TANNED LEGS
LOVE COMES ALONG
PRIDE OF THE REGIMENT
Warner Bros. “Yours Sincerely”
“With a Song in My Heart”
First National “Palace Song”
“Liberty”
“Petrograd”
“One Little Drink”
“Passing Fancy”
“Harvest Song”
“When Love Calls”
Warner Bros.
Warner Bros.
R K 0
First National
R K 0
R K 0
RKO
First National
“Africa Smiles No More”
“In a Jungle Bungalow”
“My Heart’s Love Call”
“Drink to the Isle of Love”
“My Kalua Rose”
“A Little Kiss Each Morning'*
“I Love You. Believe Me, I Love
You”
“Then I’ll Be Reminded of You”
“If I’m Dreaming”
“Look for the Silver Lining”
“All I Want to Do Do Do la
Dance”
“Sally”
“Wild Rose”
“Hallelujah”
“Sometimes I’m Happy”
“The Harbor of My Heart”
“You’re Responsible”
“With Me— With You”
“Until Loves Comes Along”
“Brokenhearted Lover”
“Dream Away”
“When Hearts Are Young”
Edward B. Marks Music Company
225 West 46th street , New York City
YOUNG DESIRE
THE FLORODORA GIRL
PARAMOUNT ON PARADE
NOT DAMAGED
THE DIVORCEE
SONG OF THE ISLANDS
SEEING STARS
THE OTHER TOMORROW
LOVE FINDS A WAY
SHOW BOAT
PLEASANT SINS
“WER WIRD DENN WEINEN”
THE MOUNTED STRANGER
SLEEPING CUTIE
SPORTING YOUTH
COHENS AND KELLYS IN SCOTLAND
MASK AND THE DEVIL
Universal
M G M
Paramount
Fox
M G M
Tiffany
Universal
First National
Pathe
Universal
“Hello Margot”
“My Mother Was a Lady”
seven other old-timers.
“Apache Dance”
“Sugar Foot Strut”
“Won’t You Give In?”
“Song of the Islands”
“Dancing Butterfly”
“Down South”
“A Kiss Before the Dawn”
“Down South”
Superior Talking“ln Each Others Arms”
Pictures “Hello, Margot”
“Gin and It”
British Interna* “No Use Crying”
tional Pictures
(Made in Ger-
many)
Universal “Wonderful Star of Love”
RCA “Wonderful Star of Love”
Universal “Dancing Butterfly”
(Instrumental)
Universal “March of the Siamese”
(Instrumental)
M G M “Frasquita Serenade”
Also known as. “My Little Nest
of Heavenly Blue”
“Song of the Islands”
SONG OF THE ISLANDS
Columbia
CURRENT FILMS
Picture
Producer
Songs
UNTAMED
BE YOURSELF
Mills Music, Inc.
150 West 46th street , Nets York City
Picture Producer Songs
MY MAN Warner Brothers"l’m an Indian"
VAGABOND LOVER RKO "Nobody’s Sweetheart"
THEIR OWN DESIRE
FREE AND EASY
MONTANA MOON
M G M
M G M
M G M
M G M
M G M
"Chant of the Jungle"
"That Wonderful Something, la
Love”
"Cooking Breakfast for the One I
Love"
"When a Woman Loves a Man"
"Kickin’ A Hole in the Sky"
"Blue Is tho Night"
"The Free and Easy"
"It Must Be You”
"Montana Call"
"Tlie Moon li Low"
Red Star Music Company
7-9 Seventh avenue. Mew York City
(Subsidiary of WM. FOX FILM CO.)
MAN TROUBLE
Fox
"Pick Yourself Up. Brush Yourself
Off’’
"You Do, Don’t You"
"What’s the use of Living" (When
You’ve Got Nobody to Love)
NOT DAMAGED
Fox
"Whisper You Love Me"
"Nothing’s Going to Hold Us
Down"
WILD COMPANY
Fox
"That’s What 1 Like About You"
HARMONY A 1 HOME
Fox
"A Little House to Dream"
HAPPY DAYS
Fox
"We’ll Build A Little World of
Our Own"
"Happy Days"
"A Toast to the Girl 1 Love"
LET’S GO PLACES
Fox
"Fascinatin’ Devil"
"Boop Boop A Doopa Doo Trot"
"Snowball Man"
THE BIG PARTY
Fox
"Bluer Than Blue Over You"
"Good for Nothin’ but Love"
"I’m Climbing Up a Rainbow"
"Nobody Knows but Rosie”
SONG 0’ MY HEART
Fox
"1 Feel You Hear Me"
"A Pair of Blue Eyes”
"The Rose of Tralee"
"Song o’ My Heart"
ONE MAD KISS
Fox
"Behind the Mask"
"Lament”
"Oh, Where Are You"
"One Mad Kiss’
"Only One"
"Monkey on a String”
"El Flnrero Espanole"
"1 Am Free"
“In My Arms"
THE GOLDEN CALF
Fox
"Maybe Some Day”
"Can 1 Help It"
"I’m Telling the World About
You"
"You’ve Gotta Be Modernistio"
HIGH SOCIETY BLUES
Fox
"Just Like a Story Book"
"Eleanor"
"I’m on the Market for You"
"High Society Blues"
SUCH MEN ARE DANGEROUS
Fox
"Cinderella by the Fire"
CRAZY THAT WAY
Fox
"Let’s Do"
MEN WITHOUT WOMEN
Fox
"The Hills of Old New Hamp-
shire"
DOUBLE CROSS-ROADS
Fox
"My Lonely Heart"
MOVIETONE FOLLIES OF 1930
Fox
"Here Comes Emily Brown"
"I’d Like to Be a Talking Picture
Queen"
"Doing the Derby"
"Cheer Up and Smile"
WOMEN EVERYWHERE
Fox
"Beware of Love"
"One Day"
CHEER UP AND SMILE
Fox
"Where Can You Be"
"The Scamp of the Campus
"When 1 Look Into Your Eyes"
"You May Not Like It (But It’s a
Great Idea)"
"Shindig”
GOOD INTENTIONS
Fox
"A Slave to Love"
Santly Bros.
755 Seventh avenue. Mete York City
PUTTIN’ ON THE RITZ United Artist "Singing A Vagabond Song"
PARDON MY GUN
BLAZE O’ GLORY
PARTY GIRL
HELLO. SISTER
Shapiro, Bernstein and Company, Inc.
1567 Broadway, Mew York City
Pathe "Deep Down South”
Sono Art "Wrapped in a Red. Red Rose"
"Dough Boy’s Lullaby"
"Put A Little Salt on the Blue-
bird’s Tail"
Tiffany "Oh! How I Adore You"
“Farwell"
Cruze-Sono Art "What Good Am I Without You"
TROOPERS THREE
Tiffany "As Long as You Love Me"
POINTED HEELS
Paramount "Ain’tcha?”
SWEETIE
Paramount "He’s So Unusual
SWING HIGH
Pathe "There’s Happiness Over the Hill"
"Do You Think I Could Grow on
You"
"It Must Be Love"
NEAR THE RAINBOW’S END
NIGHT WORK
Trem Carr
Pathe
"Ro-Ro-Rollin’ Along"
"Tired of My Tired Man"
“Deep in Your Heart"
Sherman-Clay and Company
Kearney and Sutter streets, San Francisco, California
(Main Office)
THE GREAT GABBO
Sono Art "I’m In Love With You"
"Web of Love"
“loky"
"The New Step"
"Every Now and Then"
Triangle Music Company
165ft Broadway, Mew York City
LOVE AT FIRST SIGHT
Chesterfield "Love at First Sight"
THE TALK OF HOLLYWOOD Sono Art "Sarah"
"No, No, Babie"
"Daughter of Mine"
"They Say Good Night in the
Morning"
"I Get It from My Daddy"
SWEETHEARTS ON PARADE Columbia "Sweethearts on Parade"
AAA
M. Witmark and Sons
1659 Broadway, Mew York City
(Subsidiary of WARNER BROS.)
J. II. Rcmick Music Company
219 West 46th street. Mew York City
(Subsidiary of WARNER BROS.)
SPRING IS HERE
First National
"Cryin' for the Carolines"
"Have a Little Faith in Me”
"Bad Baby"
"What’s the Big Idea"
"How Shall 1 Tell”
SO LONG LETTY
First National
‘My Strongest Weakness Is
"One Sweet Little Yes"
JNDER A TEXAS MOON
Warner Bros.
"Under a Texas Moon"
"1 Want a Bold Caballero"
"Esta Noche De Amor"
THE PAINTED ANGEL
First National
"Only the Girl"
"Help Yourself to My Love'
"Everybody’s Darling"
THE SACRED FLAME
First National
"The Sacred Flame"
FORWARD PASS
First National
AAA
"H’lo. Baby"
"Huddlin’ "
"One Minute of Heaven"
"1 Gotta Have You"
Robbins Music Corp.
709 Seventh avenue. New York City
(Publishers to
LORD BYRON OF BROADWAY
THE ROGUE SONG
DEVIL MAY CARE
Metro-Goldwyn-
Mayer)
First National
“Should I”
“The Woman in the Shoe"
“A Bundle of Old Love Letter,1
“Only Love Is ReaP’
M G M
“When I’m Looking at You”
“The Rogue Song"
“The Narrative"
M G M
“Charming”
“Shepherd’s Serenade"
“If He Cared”
M G M
“Way Out West”
M G M
“Lo Lo”
SHE COULDN’T SAY NO
NO. NO. NANNETTE
GOLD DIGGERS OF BROADWAY
TIGER ROSE
LILLIES OF THE FIELD
GIRL FROM WOOLWORTHS
IS EVERYBODY HAPPY
SONG OF THE WEST
Warner Bros.
First National
Warner Bros.
Warner Bros.
First National
First National
Warner Bros.
“Watching M-t Dreams Go by"
“Darn Fool Woman Like Me”
“As Long as I'm With You”
“Dance of the Wooden Shoes”
“King of the Air"
“Dancing on Mars”
“Painting the Clouds With Sun-
shine”
"Tiptoe Thru the Tulips With Me”
“In a Kitchenette”
“Song of the Gold Diggers”
"What Will I Do Without You"
“Go to Bed”
"And Still They Fall in Love”
"Mechanical Man”
"Poison Kiss of That Spaniard"
“Keeping the Wolf from the Door”
“The Day You Fall in Love”
“I’d Like to be a Gpysy”
“Someone”
“You Baby Me. I’ll Baby You”
“Oh What I Know About Love”
“(I’m Blue for You) New Orleans”
“Wouldn’t It Be Wonderful”
“Medicine Man for the Blues”
“Samoa”
“In the Land of Jazz"
Warner Bros. “Come Back to Me"
Vincent Youmans, Inc.
67 IFesI 44th street , New York City
HIT THE DECK RKO “Keepin’ Myself (or You"
SONG OF THE WEST Warner Bros. “The One Girl”
"West Wind"
SINGIN' A SONG TO THE STARS
SEA BAT
Constance
Bennett
and
Lew Ayres
COMMON
CLAY
Beatrice
Lillie
Milton Sills
and
Dorothy
Mackaill
Released AUG. 17 RELEASED AUG. 24
RELEASED
AUG. 31
Live Music Archive
Librivox Free Audio
Metropolitan Museum
Cleveland Museum of Art
Internet Arcade
Console Living Room
Books to Borrow
Open Library
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